WorldWideScience

Sample records for marketing planning process

  1. Marketing plan

    OpenAIRE

    Jantunen, Essi; Hellman, Annika

    2012-01-01

    The aim of this bachelor’s thesis was to draw up an efficient marketing plan for Pohjolan Vihreä Polku Oy, which offers meeting and nature activity services. The company was in a process of conversion and needed a structured marketing plan. The objectives of the company were perceived through severe research. The main purposes of the marketing plan were to raise the visibility of the company and increase its clientele. The proposed marketing actions are also to be used to improve the company’...

  2. Strategic Planning and the Marketing Process: Library Applications.

    Science.gov (United States)

    Wood, Elizabeth J.

    1983-01-01

    Illustrates how basic principles of marketing and strategic market planning can be applied to libraries and discusses some concepts of strategic planning (organization mission, objectives and goals, growth strategy, program portfolio plan) and marketing (opportunity analysis, target market selection, marketing mix strategy, marketing systems…

  3. Marketing Planning: Feeniks Koulu

    OpenAIRE

    Raut, Biranjan

    2013-01-01

    Degree Thesis “Marketing Planning: Feeniks Koulu” demonstrates structured marketing planning process with the help of case company “Feeniks Koulu”. The central idea of Thesis is to come up with systematic marketing plan following structured process. Thesis employs qualitative research methodology following inductive reasoning approach. Thesis, initiates by outlining theoretical planning methods, which then is materialized into marketing plan with the help of empirical research. Discussion and...

  4. Sport event marketing plan

    Directory of Open Access Journals (Sweden)

    Gašović Milan

    2007-01-01

    Full Text Available A marketing plan details how an event organization will compete in the marketplace in terms of its service offerings, promotions and evaluation. During the first stage of the marketing plan process, a number of its consumers (current, former and prospective and competitors. Marketing objectives are developed and implemented using an action plan. The marketing plan objectives are evaluated using an objective-discrepancy approach to determine the extent to which they were attained.

  5. Creating a Marketing Plan.

    Science.gov (United States)

    Sevier, Robert A.

    1989-01-01

    A guide to developing a college marketing plan defines key marketing terms, outlines the development of a plan (including institutional analysis, market research, strategy formation and execution, and program evaluation), and provides a list of important principles with which to operate a program. (MSE)

  6. Marketing Plan: Tukkanuotta Rauma

    OpenAIRE

    Hyrsky, Antti

    2012-01-01

    The purpose of this thesis was to make a marketing plan and a brand new website for a hair saloon. The marketing plan is based on the 7p’s of the extended or service marketing mix. The emphasis is on the parts of promotion and price. The thesis outlines the theory of marketing mix and applies it to the case. The second part of the thesis is a new website. The website was done using Joomla! 1.7 content management system. This platform was selected in order to make future updating and m...

  7. Strategic planning for marketers.

    Science.gov (United States)

    Wilson, I

    1978-12-01

    The merits of strategic planning as a marketing tool are discussed in this article which takes the view that although marketers claim to be future-oriented, they focus too little attention on long-term planning and forecasting. Strategic planning, as defined by these authors, usually encompasses periods of between five and twenty-five years and places less emphasis on the past as an absolute predictor of the future. It takes a more probabilistic view of the future than conventional marketing strategy and looks at the corporation as but one component interacting with the total environment. Inputs are examined in terms of environmental, social, political, technological and economic importance. Because of its futuristic orientation, an important tenant of strategic planning is the preparation of several alternative scenarios ranging from most to least likely. By planning for a wide-range of future market conditions, a corporation is more able to be flexible by anticipating the course of future events, and is less likely to become a captive reactor--as the authors believe is now the case. An example of strategic planning at General Elecric is cited.

  8. Marketing communication plan for Barbershop Nina Jussinoja

    OpenAIRE

    Peltonen, Pauliina

    2015-01-01

    The topic of the thesis was to study marketing communication planning and online marketing. The study was conducted for Barbershop Nina Jussinoja. Barbershop Nina Jussinoja is a barbershop in the center of Rauma. The business idea of the shop is to offer haircuts and beard trimming without taking appointments. The barbershop didn’t have any marketing communication activities or planning before the process of this thesis began. In order to create a marketing communication plan, theory of ...

  9. Strategic marketing planning in library

    Directory of Open Access Journals (Sweden)

    Karmen Štular-Sotošek

    2000-01-01

    Full Text Available The article is based on the idea that every library can design instruments for creating events and managing the important resources of today's world, especially to manage the changes. This process can only be successful if libraries use adequate marketing methods. Strategic marketing planning starts with the analysis of library's mission, its objectives, goals and corporate culture. By analysing the public environment, the competitive environment and the macro environment, libraries recognise their opportunities and threats. These analyses are the foundations for library definitions: What does the library represent?, What does it aspire to? Which goals does it want to reach? What kind of marketing strategy will it use for its target market?

  10. Marketing communication plan. Case: EKOenergy.

    OpenAIRE

    Jäkälä, Elina

    2016-01-01

    This project-based thesis has an objective of creating a marketing communication plan for a non-profit organisation. The marketing communication plan targets other non-profit organisa-tions that the case organisation wants to cooperate with. This thesis will introduce theory about marketing communication, give information about the case organisation’s target audience and present the actual marketing communication plan. Since the case organisation and its target audience are all non-profit...

  11. Marketing Plan for a SME

    OpenAIRE

    Heurman, Mark; Paavola, Johannes

    2015-01-01

    The aim of this bachelor’s thesis was to create a marketing plan for E.A.T. Tampere, a bike rental and city tour business in Tampere, Finland. Being a decidedly small business, the company has never been able to focus on marketing and has thus not had a structured marketing plan. The objectives for the marketing plan were developed using first-hand information provided by the company and self-conducted research into tours in the Tampere area. The main purpose of the marketing plan was to incr...

  12. Momentum: "Developing Masterful Marketing Plans."

    Science.gov (United States)

    Meservey, Lynne D.

    1988-01-01

    Describes how directors can plan and develop a written marketing plan which can increase enrollment at child care centers. Components of successful marketing plans include parent retention; program merchandising; staff and director training; sales promotions; networking; and enrichment programs/fundraising. (NH)

  13. Marketing plan for company X

    OpenAIRE

    Trishkina, Olga

    2014-01-01

    The aim of this master´s thesis is to make a structured marketing plan for company X, which provide tourism services in Finland. The thesis is done with qualitative method, which is the most suitable for marketing research, because it is mostly analyzing and description rather than statistical or numerical reports. In the theoretical part is studied secondary data of the topic, including research about marketing, marketing plan, customer relationship management, customers´ satisfaction a...

  14. MARKETING PLAN FOR HOTEL KAKSLAUTTANEN

    OpenAIRE

    Yu, Yueyuan

    2011-01-01

    The objective of this thesis was to make a marketing plan for Hotel Kakslauttanen to increase its sales and profit, to improve the satisfaction of customers and to promote popularity and reputation. The quantitative research method was considered to be the most appropriate for this research. In the theoretical part, the study was focused on internal and external marketing environment analysis, marketing strategies management, planning, marketing mix and segmentation. The empirical part in...

  15. Electricity market readiness plan : Ontario Energy Board

    International Nuclear Information System (INIS)

    2001-03-01

    This document informs electric power market participants of the Ontario Energy Board's newly developed market readiness plan and target timelines that local distribution companies (LDCs) must meet for retail marketing. The Ontario Energy Board's plan incorporates relevant independent market operator (IMO)-administered market milestones with retail market readiness targeted for September 2001. The market readiness framework involves a self-certification process for LDCs by August 10, 2001, through which the Board will be able to monitor progress and assess the feasibility of meeting the target timelines. For retail market readiness, all LDCs will have to calculate settlement costs, produce unbundled bills, provide standard supply service, change suppliers and accommodate retail transactions. LDCs must be either authorized participants in the IMO-administered market or become retail customers of their host LDC. Unbundled bills will include itemized charges for energy price, transmission, distribution and debt retirement charge. 1 tab., 1 fig

  16. A Marketing Plan That Works

    Science.gov (United States)

    Sparks, Jack D.

    1976-01-01

    Olivet College's marketing plan included survey of students, alumni, townspeople, and doners and analysis of the college's customer appeal, prices, and product mix. The author reports that the marketing objectives are being met and discusses the rationale and problems of applying business marketing principles to education. (JT)

  17. Marketing: Realistic Tips for Planning and Implementation in Special Libraries.

    Science.gov (United States)

    Kassel, Amelia

    2002-01-01

    Discusses the need for special libraries to have a marketing plan in order to increase support and plan for the future. Topics include finding the time; budgets and marketing; promoting library services; the use of outside consultants; making market planning a continuous process; and marketing efforts at product shows. (LRW)

  18. MARKETING PLANNING IN HEALTHCARE INDUSTRY

    Directory of Open Access Journals (Sweden)

    Bobeica Ana Amaria

    2013-04-01

    Full Text Available The purpose of this paper is to develop a perspective on what is important or critical to the discipline of healthcare marketing by analyzing the marketing plan from the institutional (or organizational perspective. This “salience issue” is complicated by the structural problems in healthcare such as new advertising programs, advances in medical technology, and the escalating costs of care in the recent economic situation of world economic crisis. Reviewing a case study, the paper examines how marketing managers face increasingly difficult management and it emphasizes one more time the importance of marketing in the internal organizational structure. Also it shows the direct connection between the marketing strategy, the Quality of Healthcare and marketing planning in the internal organization of Private Healthcare Practice in Romania. Also it concludes that marketing planning in healthcare has to be very precised in order to achieve some major objectives: customer care, financial stability, equilibrium between stakeholders and shareholders and future improvement in communication to customers. The marketing strategies and programs discussed in this paper follow the analysis of the 4Ps of Healthcare Marketing Services and propose call to action plans and possibilities that might result in a more particular case study analysis of the Romanian Healthcare Market.

  19. Productivity and Performance through Marketing Planning

    Directory of Open Access Journals (Sweden)

    Cristian Morozan

    2008-11-01

    Full Text Available In the marketing area, planning might be defined as an anticipation process of those changes that affect the market and as an elaboration process of the corresponding action means. It will result in a marketing plan, which might be tactical (short-term period, spread on a period of time that might vary from six months to one year, or a strategic (long-term, spread on a period of time of three to ten years. Planning means building action programs in which the objectives, the set financing method or the steps of achieving it should be clearly defined. Marketing planning also proves to be important for its liaison between what the company can offer and the consumers’ needs and expectations.

  20. Social Media Marketing Plan for Lakeside Cafe

    OpenAIRE

    Saari, Mona

    2017-01-01

    The principles of marketing have always been about connecting with consumers at the right place at the right time. Nowadays that means meeting them where they are spending a lot of their time already: online. Engaging with brands has become a part of the buyer decision process. Social media effects consumers’ decisions to purchase more than ever before. This thesis aimed to create a social media marketing plan for a Finnish tourism company called Lakeside Cafe. The plan was based on the SOSTA...

  1. The Marketing Plan: An Integrative Device for Teaching Marketing Management.

    Science.gov (United States)

    Berdine, W. R.; Petersen, James C.

    1980-01-01

    The importance of the marketing plan is stressed as an integrative device for teaching marketing management, and a structure is presented to assist students in designing a marketing plan. Components of this plan include marketing objectives, targeting market and buying motives, external environment and competition, product, price, and promotion.…

  2. Strategic Audit and Marketing Plan

    Science.gov (United States)

    Wright, Lianna S.

    2013-01-01

    The purpose of this audit was to revise the marketing plan for ADSum Professional Development School and give the owner a long-term vision of the school to operate competitively in the crowded field of for-profit schools. It is fairly simple to create a strategic plan but harder to implement and execute. Execution requires weeks and months of…

  3. The Marketing Audit as a Method of the Evaluation of the Marketing Plan

    Science.gov (United States)

    Vaňa, Kamil; Černá, Ľubica

    2012-12-01

    The growing complexity of the current market environment needs a more systematic evaluation process of the organizational marketing performance to deal with the dynamic market. This paper deals with marketing audit as a comprehensive assessment of all angles of marketing operation in an organization and also deals with systematic evaluation of plans, objectives, strategies, activities and organizational structure as well as marketing staff.

  4. Digital marketing plan for a news agency

    OpenAIRE

    Do, Thi Minh Chau

    2013-01-01

    In the business world, an effective marketing plan is an important guideline for any company, regardless of how small or big the business scale is, to stay focused to their goals. Moreover, "the written marketing plan gives a common direction to all staff in the company" (McKinlay & O'Connor, 2007). Therefore, formulating a marketing plan prior to utilizing any marketing actions is substantial and necessary. However, producing a marketing plan requires knowledge of marketing. For those re...

  5. Marketing Plan for Urheiluareena Oy

    OpenAIRE

    Venables, Simon

    2013-01-01

    The role of marketing is an essential part of any enterprise. Marketing is the key element that seeks to meet customer’s demand for a good or service to the supply of the good or service. Without Marketing a customer would not know of the product that would satisfy their need or demand for a product. It is this connection of meeting the desires of the customers with the capabilities and competences of the business that is the very core of the strategic marketing process. These two key factors...

  6. Development of Consistency between Marketing and Planning.

    Science.gov (United States)

    Williford, A. Michael

    1986-01-01

    Examined descriptive information about marketing, enrollment management, institutional planning and factors affecting them. A factor analysis of statistically appropriate variables identified factors associated with a state of symbiosis between marketing and institutional planning. (Author/BL)

  7. Telecommunication market research processing

    Science.gov (United States)

    Dupont, J. F.

    1983-06-01

    The data processing in two telecommunication market investigations is described. One of the studies concerns the office applications of communication and the other the experiences with a videotex terminal. Statistical factorial analysis was performed on a large mass of data. A comparison between utilization intentions and effective utilization is made. Extensive rewriting of statistical analysis computer programs was required.

  8. Marketing plan for business start-up

    OpenAIRE

    Kaisar, Jabed

    2016-01-01

    The marketing plan for the startup company concentrates on the affordable and effective marketing strategies for the new company with the limited budget for marketing. In this thesis, the shoe company named Jalkani is selected as the case study for the marketing plan. In the age of Internet, the marketing becomes more complex with the combination of the traditional advertising (paid advertisements in newspapers, billboard, or television) and the model digital marketing. The costs for each ...

  9. Marketing plan of Vips Jeans

    OpenAIRE

    Marzá Mallol, Adrià

    2015-01-01

    Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs: 2014/2015 The following work shows the Marketing Plan of Vips Jeans, this company is specialized in the commercialization of fashion-forward. His shop in the street ‘En medio’ in Castellón sells clothing, shoes and accessories of the best current brands. This company has been operating since 1988 and their main Competitive Advantage is the social prestige among Castellón consumers, acquired during these 26 ...

  10. On the Effectiveness of Marketing Planning

    OpenAIRE

    JS Armstrong

    2005-01-01

    Managers are often told that formal planning helps. It is useful to examine whether this is good advice. Thus, I applaud this effort to study marketing planning in New Zealand. Nevertheless, I find it difficult to accept the conclusions drawn by the authors of “Marketing Planning in New Zealand” (MPNZ). I am concerned with the definition of marketing planning, the criteria, and the design of the study.

  11. Marketing and Distributive Education Curriculum Planning Guide.

    Science.gov (United States)

    Northern Illinois Univ., DeKalb. Dept. of Business Education and Administration Services.

    This planning guide in marketing and distributive education is designed to provide the curriculum coordinator and instructor with a basis for planning a comprehensive program in the career field of marketing. Such programs require competencies in sales, sales promotion, buying, transporting, storing, financing, marketing research, and management.…

  12. Marketing Plan and Marketing Research for KUAS Game Studies

    OpenAIRE

    Tukiainen, Reno

    2012-01-01

    This thesis was commissioned by Tieto^2 Project. The aim of the thesis was to study higher education marketing, including marketing planning and marketing research, from the point of view of marketing Kajaani University of Applied Sciences game study programmes. After the relevant theoretical literature was reviewed, a marketing research was conducted by interviewing current KUAS game students and new applicants who had applied for KUAS game studies in the spring of 2012. Based on the analyse...

  13. Marketing Plan of SK Dynamo České Budějovice

    OpenAIRE

    Kramář, Jan

    2012-01-01

    The major goal of this bachelor work is a detailed marketing situational analysis of a current club marketing plan. The marketing plan will be proposed on basis of detailed marketing situational analysis. The club may use the marketing plan as a source for written processing.

  14. Formulating New Directions with Strategic Marketing Planning.

    Science.gov (United States)

    Crompton, John L.

    1983-01-01

    This article describes both a short- and long-term strategic marketing planning approach for the parks and recreation manager. Both plans involve a needs assessment, objective development, marketing plans, and evaluations. Also discussed is a continuum of stragetic program options ranging from developing new programs to terminating existing…

  15. Marketing Plan for a Case company

    OpenAIRE

    Iadykina, Anastasiia; Pavlidi, Kiriaki

    2015-01-01

    The major objective of this thesis is composing a concise, reliable and useful marketing plan for a Phimiso - My Sushi Café. The necessity of implementing the marketing planning and document a marketing plan with an action program arose when the case company experienced the negative affect of poor concept with misleading message and way too wide expansion of the menu. All of the above lead to outflow of the customers and stagnancy of the company. The final document covers the traditi...

  16. Social Media Marketing Plan for a SME

    OpenAIRE

    Järvensivu, Veera

    2017-01-01

    The aim of this bachelor’s thesis was to create an efficient, low-cost social media marketing plan for a small clothing company called Nikitrade. The data gathered for establishing the marketing plan were mainly secondary data consisting of multiple books and articles related to the topic. For qualitative data gathering, interviews and discussions with the company owners were used. Because of the competitive sensitiveness of the subject, the social marketing plan itself is not published. ...

  17. Marketing plan and campaign for Riosol Oy

    OpenAIRE

    Toivonen, Kim

    2016-01-01

    The aim of this thesis was to create an efficient marketing plan and a working marketing campaign for the case company. The aspects of the marketing plan and campaign were adjusted to fit the company size, field of business and aims of the case company. To get a better view on the aspects of the marketing plan and campaign, theoretical frameworks are inspected, such as marketing mix, company stages and SWOT-analysis. This thesis consists of theoretical framework as well as practical implem...

  18. MARKETING PLANNING: STATE OF THE ARTIN A TRANSITIONAL ECONOMY

    Directory of Open Access Journals (Sweden)

    Tamara Jovanov Marjanova

    2014-07-01

    Full Text Available This paper is provoked by the distorted marketing practices of companies that operate in a transitional economy, specifically Republic of Macedonia.The analysis has two main purposes: 1. to identify the weaknesses in the marketing planning process, 2. to prove the connection of continuous formal marketing planning with business performance, i.e.profitability and market share. Datawasobtainedfromprimary and secondaryresearch. Primary research was conducted in the food, i.e. confectionery industry, with two techniques – survey and interview with the managers of 38% of the registered companies in the industry. Secondary research was based onbooks, journals, web-cites.The analysiswasexecutedwith IBM SPSS 19. Conclusionsare provided through descriptive and deductive statistical analysis. The findings show that the companies have multiple weaknesses in the marketing planning process (continuous formal marketing planning occurs rarely, there is lack of knowledge regarding the systematic planning process and a tendency of misuse of analytical tools. Additionally, a connection and dependence of business performance on continuous formal marketing planning was found. Limitations arise from the sample size and the (one chosen industry sector. However, there are evident practical and social implicationswhich can contribute to better competitiveness:possibilities for correction of current practices and development of a systematic marketing planning process. This research is of a great value on a national level because it is one of few that analyzes this subject through primary data. Also, the results can be consulted by researchers and practitioners from other transitional economies.

  19. The role of marketing in tourism planning: Overplay, underplay or interplay?

    OpenAIRE

    Ketter, Eran; Mansfeld, Yoel; Avraham, Eli

    2016-01-01

    Marketing has a key role in tourism planning. Yet, the tourism planning literature offers a range of roles that marketing should take, extending from a secondary planning component to a leading factor that guides the entire planning process. To understand better the relative role of marketing in tourism planning, an exploratory study was conducted, looking at the interplay between tourism marketing and tourism planning in the context of regional planning. Using a quantitative content analysis...

  20. The strategic marketing planning – General Framework for Customer Segmentation

    Directory of Open Access Journals (Sweden)

    Alina Elena OPRESCU

    2014-03-01

    Full Text Available Any approach that involves the use of strategic resources of an organisation requires a responsible approach, a behaviour that enables it to properly integrate itself into the dynamic of the business environment. This articles addresses in a synthetic manner, the issues of specific integration efforts for customers’ segmentation in the strategic marketing planning. The essential activity for any organisation wishing to optimise its response to the market, the customer segmentation will fully benefit from the framework provided by the strategic marketing planning. Being a sequential process, it not only allows time optimisation of the entire marketing activity but it also leads to accuracy of the strategic planning and its stages.

  1. Sustainable resource planning in energy markets

    International Nuclear Information System (INIS)

    Kamalinia, Saeed; Shahidehpour, Mohammad; Wu, Lei

    2014-01-01

    Highlights: • Sustainable resource planning with the consideration of expected transmission network expansion. • Incomplete information non-cooperative game-theoretic method for GEP. • Maximizing utility value whiling considering merits of having various generation portfolios. • Minimizing risk of investment using renewable generation options. • Application of the stochastic approach for evaluating the unpredictability of opponent payoffs and commodity values. - Abstract: This study investigates the role of sustainable energy volatility in a market participant’s competitive expansion planning problem. The incomplete information non-cooperative game-theoretic method is utilized in which each generation company (GENCO) perceives strategies of other market participants in order to make a decision on its strategic generation capacity expansion. Sustainable generation incentives, carbon emission penalties, and fuel price forecast errors are considered in the strategic decisions. The market clearing process for energy and reserves is simulated by each GENCO for deriving generation expansion decisions. A merit criterion (i.e., the utility value) is proposed for a more realistic calculation of the expected payoff of a GENCO with sustainable energy resources. Finally, the impact of transmission constraints is investigated on the GENCO’s expansion planning decision. The case studies illustrate the effectiveness of the proposed method

  2. Marketing Academic Libraries: A Necessary Plan.

    Science.gov (United States)

    Dodsworth, Ellen

    1998-01-01

    To coordinate an academic-library marketing effort effectively, a comprehensive plan is essential. A traditional marketing plan consists of four activities: determining what to promote, defining target audiences, choosing type of outreach, and evaluating program. Suggestions for promotional activities, forms of publicity, and examples from the…

  3. THE ROLE AND THE PLACE OF MARKETING AUDIT IN THE MARKETING STRATEGIC PLANNING

    Directory of Open Access Journals (Sweden)

    Iuliana CETINĂ

    2010-12-01

    Full Text Available During the strategic planning activity process, a very important step is to conduct internal and external audit. Marketing audit is not an isolated process within the organization; it is a component of the management audit assessing the impact of environmental factors on all activities of the organization. Marketing Audit is considered by many authors only an analysis of internal and external environment of the organization. In the development and substantiation of marketing strategy, marketing audit is set in the strategic marketing planning, which shows that it is an assessment tool and control and, at the same time, a way of the strategy implementation. The audit marketing is therefore part of the organization's strategic marketing plan.

  4. Facebook marketing communications plan for Ladies Gym

    OpenAIRE

    Orelma, Lilja

    2016-01-01

    Ladies Gym is a gym located in Vantaa, Finland. Until now, the company’s marketing actions have been limited to occasional e-mail newsletters, posters on the walls of the gym, and a newspaper advertisement once a year. The outcome of this thesis is a Facebook marketing communications plan that will be implemented by the company. Marketing communications and B-2-C relationship management are covered in the theoretical framework. Facebook as a marketing communications tool is covered in mor...

  5. Digital Marketing Plan Case: HEMMI Kodit

    OpenAIRE

    Hemmilä, Anni

    2016-01-01

    This is a product-based thesis that was made for a small Finnish company HEMMI Kodit. HEMMI Kodit provides assessibility products and consultations in Lahti region in Southern Finland. It is a new company that wants to start digital marketing to gain more visibility and foothold in the market.The goal of the thesis was to create a digital marketing plan that the commissioner company could use for marketing and development of their brand online. Theoretical framework of this thesis gives ...

  6. Developing a strategic marketing plan for hospitals.

    Science.gov (United States)

    Dychtwald, K; Zitter, M

    1988-09-01

    The initial stages of developing a strategic marketing plan for hospitals are explored in this excerpt from the book, The Role of the Hospital in an Aging Society: A Blueprint for Action. The elderly have unique perceptual, cognitive, social, and psychological needs and preferences, and a marketing strategy for eldercare services must reflect these factors, as well as the financial role of third-party payers and the decision-making influence of families and physicians. Among the elements the hospital must address when developing a marketing strategy are market selection and segmentation, targeting markets with specific services, pricing, and positioning the hospital for a maximum share of the eldercare market.

  7. Building America Research-to-Market Plan

    Energy Technology Data Exchange (ETDEWEB)

    Werling, Eric [Office of Energy Efficiency and Renewable Energy (EERE), Washington, DC (United States)

    2015-11-01

    This report presents the Building America Research-to-Market Plan (Plan), including the integrated Building America Technology-to-Market Roadmaps (Roadmaps) that will guide Building America’s research, development, and deployment (RD&D) activities over the coming years. The Plan and Roadmaps will be updated as necessary to adapt to research findings and evolving stakeholder needs, and they will reflect input from DOE and stakeholders.

  8. Research Planning Process

    Science.gov (United States)

    Lofton, Rodney

    2010-01-01

    This presentation describes the process used to collect, review, integrate, and assess research requirements desired to be a part of research and payload activities conducted on the ISS. The presentation provides a description of: where the requirements originate, to whom they are submitted, how they are integrated into a requirements plan, and how that integrated plan is formulated and approved. It is hoped that from completing the review of this presentation, one will get an understanding of the planning process that formulates payload requirements into an integrated plan used for specifying research activities to take place on the ISS.

  9. Marketing plan for Snack Books

    OpenAIRE

    Santos, Bernardo Vilaça Ribeiro dos

    2009-01-01

    A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics In 2008 LeYa had the desire to grow in two different ways: gaining market share to competitor firms in the book publishing market; and develop a strategy for market size growth, benefiting from first mover advantage. At that time we were already catalyzing and collecting the benefits of dimension, either by using our enhanced...

  10. Marketing Plan sebagai Upaya Pencapaian Strategi Pemasaran Perusahaan Jangka Panjang

    OpenAIRE

    Triastity, Rahayu

    2011-01-01

    Marketing plan is an important element in a company business plan. Marketing plan is conducted annually focused on implementation of decision dealing with marketing variable mix that is product, price, distribution, and promotion. Marketing plan must be monitored regularly especially in the beginning stage, as part of business plan. Marketing plan provides data for the company about neighborhood description, tactics and specific objectives that will be achieved. Marketing plan also describes ...

  11. Strategic Marketing Planning in International Schools

    Science.gov (United States)

    Bunnell, Tristan

    2005-01-01

    Purpose: International schools are a growing class of educational institution. It has been suggested that few schools of this type have a marketing plan whilst research into development planning showed that few had a long-range plan. This paper aims to investigate these issues. Design/methodology/approach: This paper deals with a survey of 32…

  12. INFORMATION SYSTEMS IN MARKETING PLANNING: IN SEARCH FOR COMPETITIVE ADVANTAGE

    Directory of Open Access Journals (Sweden)

    Daniela Motta Romeiro Khauaja

    2007-05-01

    Full Text Available Information is an important input to perform the different activities of marketing administration. This paper presents a study that investigated the opinion of 116 MBA students of Universidade Anhembi-Morumbi, who used to work for Brazilian and multinational organizations from several sectors, in order to discuss the importance of formal, integrated and continuous marketing information systems (MIS to the process of marketing planning in these organizations. The results of the empirical study state the importance of the MIS to marketing planning, as well as the possibility of obtaining competitive edge through the use of the information system.

  13. Marketing plan for online surfing magazine

    OpenAIRE

    Michna, Jakub

    2017-01-01

    Název: Marketing plan for online surfing magazine Cíle: The main aim of this thesis is to design a marketing plan for launching new online surfing magazine. This project would emerge from present online media Freeride.cz/Water, which adverse situation is going to be analyzed. Metody: Author used interviewing and personal survey as methods. Secondary data collection, PEST analysis and Google Analytics tool served as framework for resulting SWOT analysis. Výsledky: The marketing plan for one ye...

  14. Marketing Plan, 1980-81.

    Science.gov (United States)

    Hoppe, Sherry; Biggers, Paul

    A marketing program for Chattanooga State Technical Community College (CSTCC) is presented as a guide to be used by the college in increasing its share of the traditional college-age market and in expanding the college's target audience to include more non-traditional students. The report first presents a review of the literature concerning…

  15. Implementation Plan for a Common Nordic Retail Market

    Energy Technology Data Exchange (ETDEWEB)

    2010-09-15

    For several years NordREG has been working to promote and facilitate a common Nordic end user market. Given the political support that was expressed at the meeting of the Nordic energy ministers in the autumn of 2009, the work has become even more concrete. With this implementation plan, NordREG outlines what should be done, by whom and when in order to create a common Nordic end user market over the coming years. As the plan shows the need for contributed efforts from all stakeholders will be vital in the coming years in order to make a reality of the plans of creating a common Nordic end user market. The transition from national retail markets to a single Nordic market will take a great deal of work from regulators, DSOs, suppliers and TSOs. The benefits that a single Nordic end user market will bring will however make it worthwhile. In the long run, the integrated Nordic end user market will be a more efficient solution than keeping the four national markets. This is also a step towards the integration of European markets. The process of creating a single Nordic market also brings a unique opportunity to find new efficient solutions on different issues. Hence, the goal is not only to integrate the Nordic end user markets, but rather to develop a more customer oriented market with a high degree of competition between the suppliers

  16. A Process for Planning.

    Science.gov (United States)

    Gurowitz, William D.; And Others

    1988-01-01

    Describes how Division of Campus Life at Cornell University conducted long-range planning and the results of its 2-year effort. Explains 2 (strategic and organizational) by 3 (diagnosis, formulation, and execution) matrix providing systems view from describing and evaluating long-range planning. Presents 10-step process implemented at Cornell. (NB)

  17. Market-stage analysis enhances strategic planning.

    Science.gov (United States)

    McDonald, R B

    1998-07-01

    Changing market conditions are challenging healthcare organizations to determine how to allocate resources and make operational planning decisions to prepare for future changes. A vital part of meeting these challenges is understanding the impact of market stages, and using that knowledge to build effective business strategies. Financial modeling that includes market-stage information provides insight into market opportunities and presents a clearer picture of the organizational changes that will need to be implemented at each stage. Effective strategic action should take into account critical success factors in market responsiveness, organizational responsiveness, operational effectiveness, and financial strength.

  18. The role and importance of the strategic planning in bank marketing

    Directory of Open Access Journals (Sweden)

    Gheorghe PISTOL

    2010-06-01

    Full Text Available The paper aims to highlight the strategic planning role and place in bank marketing, define the concepts of strategic planning and marketing planning and the tactical planning, marketing plan and marketing program. In this context, the author emphasize the strategic marketing planning process and its implementation stages (defining the specific mission, environmental analysis, formulation of objectives, strategies, action plans and programs, implementation, testing, overhaul and performance evaluation. Also, are reviewed organizational and decision levels specific for the strategic planning, higher organizational level, strategic unit level and operational level and the criteria considered in formulating objectives: acceptability, flexibility, motivating character, clarity, feasibility and compatibility.

  19. Positioning as a Strategic Marketing Planning Tool

    OpenAIRE

    Lhotáková, Markéta

    2001-01-01

    Positioning is an important tool of marketing planning and brand building on the market. Positionig is a streategy that helps marketers to differentiate the brand from those of competition and creaete unique brand perception in minds of target consumers. In a proces of positioning development four core elements must be defined and analyzed -- target consumer, unique consumer benefit which brand offeres to the target consumer, brand and its brand equity and competitors from whom we want to dif...

  20. The Process of Marketing Segmentation Strategy Selection

    OpenAIRE

    Ionel Dumitru

    2007-01-01

    The process of marketing segmentation strategy selection represents the essence of strategical marketing. We present hereinafter the main forms of the marketing statategy segmentation: undifferentiated marketing, differentiated marketing, concentrated marketing and personalized marketing. In practice, the companies use a mix of these marketing segmentation methods in order to maximize the proffit and to satisfy the consumers’ needs.

  1. Developing Strategic Planning for the Retail Market.

    Science.gov (United States)

    Greenawalt, Richard A.

    1983-01-01

    Retailers need a strategic plan that will enable them to adapt to changing trends and work with new ideas. Questions retailers should ask to shape the strategic plan and generic strategies--overall cost leadership, differentiation, and marketing to a particular group or offering a special service--are discussed. (SR)

  2. Joint route planning under varying market conditions

    NARCIS (Netherlands)

    Cruijssen, Frans; Bräysy, Olli; Dullaert, Wout; Fleuren, Hein; Salomon, Marc

    2007-01-01

    Purpose - To provide empirical evidence on the level of savings that can be attained by joint route planning and how these savings depend on specific market characteristics. Design/methodology/approach - Joint route planning is a measure that companies can take to decrease the costs of their

  3. Process Management Plans

    Directory of Open Access Journals (Sweden)

    Tomasz Miksa

    2014-07-01

    Full Text Available In the era of research infrastructures and big data, sophisticated data management practices are becoming essential building blocks of successful science. Most practices follow a data-centric approach, which does not take into account the processes that created, analysed and presented the data. This fact limits the possibilities for reliable verification of results. Furthermore, it does not guarantee the reuse of research, which is one of the key aspects of credible data-driven science. For that reason, we propose the introduction of the new concept of Process Management Plans, which focus on the identification, description, sharing and preservation of the entire scientific processes. They enable verification and later reuse of result data and processes of scientific experiments. In this paper we describe the structure and explain the novelty of Process Management Plans by showing in what way they complement existing Data Management Plans. We also highlight key differences, major advantages, as well as references to tools and solutions that can facilitate the introduction of Process Management Plans.

  4. Marketing plan for establishment of a sport shop with sport accesories sale and additional services

    OpenAIRE

    Trakalová, Aneta

    2011-01-01

    Purpose of bachelor study is marketing plan for establishment of a sport shop with sport accesories sale and additional services. Suggested marketing process will respect supply and competition analysis and individual target groups trends of prospective customers. Lay-out of target market is oriented on marketing strategy and financial plan forming.

  5. Digital Marketing Plan for Healthinki

    OpenAIRE

    Harkai, Orsolya

    2017-01-01

    This paper is a product oriented thesis that introduces digital marketing to a small-­sized hospitality business. The commissioning company is a lifestyle café in the center of Helsinki that serves nutritious, healthy food and beverages. The concept is considered very special, since the owner of the café is a holistic health coach. The study consists of two main parts: the theoretical framework and the product itself. The first part explains the importance and relevancy of digital marketi...

  6. Marketing Plan for a-collection : 2017

    OpenAIRE

    Kontola, Elina

    2016-01-01

    The aim of the present thesis was to create marketing plan for a-collection brand for the year 2017. The brand itself is a private label for the technical wholesale company Ahlsell and consists of heating, plumbing, air conditioning and electrical products. The products studied in this thesis are manufactured for the use of professional users at a reasonable price. The need for a marketing plan occurred because national sales objectives were not reached. A-collection as a brand has not b...

  7. Plan de marketing: Dougall’s

    OpenAIRE

    Cambero Yllera, Jaime

    2016-01-01

    RESUMEN: El presente Trabajo Fin de Grado supone un acercamiento al sector cervecero en España, y su objetivo fundamental es elaborar un Plan de Marketing para una empresa de cerveza en Liérganes, Cantabria; cerveza Dougall’s. El Plan de Marketing de la empresa estará enfocado a la creación de un nuevo producto, una cerveza de trigo. Para ello partiremos de cero, mostrando todos los pasos necesarios que conlleva el lanzamiento del producto, desde el comienzo de su elaboración en fabrica hasta...

  8. A social model based on customers' profiles for analyzing the churning process in the mobile market of data plans

    Science.gov (United States)

    Postigo-Boix, Marcos; Melús-Moreno, José L.

    2018-04-01

    Mobile Network Operators (MNOs) present wireless services of the same kind in identical zones, clients select the service taking into account any element they consider relevant. Churning hits on the design of the network and the method to assign prices by MNOs, and of course their earnings. Therefore, MNOs try to reduce churn detecting potential churners before they leave the service. Our approach to churn prediction considers each customer individually. Previous research shows that members of the social circle of a subscriber may influence churn. Thus, many scenarios that describe social relations, and in which churning processes could be expected, set an emerging challenge with practical implications. This paper uses the Agent-Based Modeling (ABM) technique to model customers. The model's parameters include demographic and psychographic features as well as usage profiles according to their social behavior considering their customers' profiles. Our model modifies and extends an existing real social network generator algorithm that considers customer's profiles and homophily considerations to create connections. We show that using our approach, groups of customers with greater tendency to churn due to the influence of their social networks can be identified better.

  9. The role and the place of marketing audit in the marketing strategic planning

    OpenAIRE

    Iuliana CETINĂ; Ionel DUNITRU; Violeta RĂDULESCU

    2010-01-01

    During the strategic planning activity process, a very important step is to conduct internal and external audit. Marketing audit is not an isolated process within the organization; it is a component of the management audit assessing the impact of environmental factors on all activities of the organization. Marketing Audit is considered by many authors only an analysis of internal and external environment of the organization. In the development and substantiat...

  10. Transition From Plan to Market

    DEFF Research Database (Denmark)

    Mygind, Niels

    This paper gives an overview over how far transition has proceeded and what is still lacking in the process. The analytical framework – the PIE model for Politics, Institutions, Economy – is introduced. The model is first used to point to the main reasons for the fall of the command economy. Then...

  11. Direct marketing and market communication process

    Directory of Open Access Journals (Sweden)

    Jovović Sanja

    2007-01-01

    Full Text Available Direct marketing is marketing which demands immediate reply. That reply can be an order, a request for an additional information, a registration, a telephone call or a visit. This work presents direct marketing as the most contemporary method of company communications with environs. A concept of direct marketing is made and aimed for complete identification of existing customers and for finding out potential customers. Mail, printed documents e-mail and new medias are used as modern communications channels. It is especially emphasizes the Internet as an important media.

  12. Optimal transmission planning under the Mexican new electricity market

    International Nuclear Information System (INIS)

    Zenón, Eric; Rosellón, Juan

    2017-01-01

    This paper addresses electricity transmission planning under the new industry and institutional structure of the Mexican electricity market, which has engaged in a deep reform process after decades of a state-owned-vertically-integrated-non-competitive-closed industry. Under this new structure, characterized by a nodal pricing system and an independent system operator (ISO), we analyze welfare-optimal network expansion with two modeling strategies. In a first model, we propose the use of an incentive price-cap mechanism to promote the expansion of Mexican networks. In a second model, we study centrally-planned grid expansion in Mexico by an ISO within a power-flow model. We carry out comparisons of these models which provide us with hints to evaluate the actual transmission planning process proposed by Mexican authorities (PRODESEN). We obtain that the PRODESEN plan appears to be a convergent welfare-optimal planning process. - Highlights: • We model transmission planning (PRODESEN) in the Mexican new electricity market. • We propose a first model with a price-cap mechanism to promote network expansion. • In a second power-flow model, we study centrally-planned grid expansions. • The PRODESEN appears to be a convergent welfare-optimal planning process. • Incentive regulation could further help to implement such an optimal process.

  13. Market and plan characteristics related to HMO quality and improvement.

    Science.gov (United States)

    Scanlon, Dennis P; Swaminathan, Shailender; Chernew, Michael; Lee, Woolton

    2006-12-01

    Existing research on health plan performance examines whether variation in plans' scores is related to enrollee and health plan traits, primarily using cross-sectional research designs. This study extends that literature by incorporating data on market characteristics using a longitudinal framework. We estimate multivariate growth models that relate plan performance on standard measures to market and HMO characteristics using an unbalanced panel of data for 1998 to 2002. We find that HMO competition is not associated with better performance or greater rates of improvement in performance on the HEDIS chronic care measures. HMO penetration, on the other hand, is positively associated with HEDIS performance in several of the chronic care process-and-outcomes measures but not with a greater rate of improvement through time. Our analysis indicates that a significant percentage of the unexplained variation in quality improvement is because of permanent, unobserved plan-level characteristics that future research should strive to identify.

  14. Retail market opening plan : key activities and milestones to market opening on May 1, 2002

    International Nuclear Information System (INIS)

    2002-01-01

    The Ontario Energy Board (OEB) published its Retail Market Readiness Plan in January 2000 with particular focus on what is needed by distributors to become ready for self certification on December 14, 2001. The market opening date has now been set for May 1, 2002 so the framework has been updated to focus on what is needed to open the electricity market to retail competition. This report describes the activities required for the opening of the retail electricity market with reference to the activities that the participants, distributors and retailers need to complete to properly interact at market opening. The measures that other organizations such as EBT hubs should take were also identified for cases where the measures involve cooperation and interaction with distributors and retailers to ensure a smooth transition to competition within the industry. While schedules of individual organizations will vary, market participants should try to align with the overall framework at key milestones. The mandatory requirements associated with milestones were included in Appendix B. These included requirements for: market opening baseline; market readiness activities; participant systems and organizational preparations; loading of new rates into systems; cutover to new systems by market participants; data scrubbing; multiple contract resolution; pre-market processing; distributor-retailer service agreement; retail prudential posting; inter-participant testing; contingency arrangements; stability period; and, market opening. Appendix A includes the Market Opening Gantt Chart. 1 tab

  15. Plan de negocio agencia de marketing digital

    OpenAIRE

    Menéndez Díaz, Borja

    2015-01-01

    Con la realización de este plan de negocio, se tratará de estudiar la viabilidad para la puesta en marcha de una empresa dedicada al marketing digital, especializándose en el sector sanitario y fijándose como clientes potenciales todas aquellas empresas farmacéuticas en el ámbito nacional. La empresa pretende hacer marketing digital orientado al sector farmacéutico siguiendo unos procesos rigurosos y estandarizados con los que el cliente esté acorde en todo momento, manteniendo una actitud...

  16. Generation capacity expansion planning in deregulated electricity markets

    Science.gov (United States)

    Sharma, Deepak

    With increasing demand of electric power in the context of deregulated electricity markets, a good strategic planning for the growth of the power system is critical for our tomorrow. There is a need to build new resources in the form of generation plants and transmission lines while considering the effects of these new resources on power system operations, market economics and the long-term dynamics of the economy. In deregulation, the exercise of generation planning has undergone a paradigm shift. The first stage of generation planning is now undertaken by the individual investors. These investors see investments in generation capacity as an increasing business opportunity because of the increasing market prices. Therefore, the main objective of such a planning exercise, carried out by individual investors, is typically that of long-term profit maximization. This thesis presents some modeling frameworks for generation capacity expansion planning applicable to independent investor firms in the context of power industry deregulation. These modeling frameworks include various technical and financing issues within the process of power system planning. The proposed modeling frameworks consider the long-term decision making process of investor firms, the discrete nature of generation capacity addition and incorporates transmission network modeling. Studies have been carried out to examine the impact of the optimal investment plans on transmission network loadings in the long-run by integrating the generation capacity expansion planning framework within a modified IEEE 30-bus transmission system network. The work assesses the importance of arriving at an optimal IRR at which the firm's profit maximization objective attains an extremum value. The mathematical model is further improved to incorporate binary variables while considering discrete unit sizes, and subsequently to include the detailed transmission network representation. The proposed models are novel in the

  17. Hotelzon's B2B content marketing plan

    OpenAIRE

    Nguyen, Trang

    2015-01-01

    This thesis follows a research-based structure. The objective of this research was to help the case company Hotelzon develop a practical business-to-business (B2B) content marketing plan to engage new customers. The research topic came up when the case company named Hotelzon started expanding its business to many other countries. Therefore, attracting new prospects has become a critical issue to B2B corporates in this online world and constantly changing business environment. The first pa...

  18. Plan de Marketing: agencia de viajes

    OpenAIRE

    ÁLVARO PÉREZ, MARÍA PILAR

    2017-01-01

    [EN] Nowadays, a lot of little local travel agencies had lost a lot of clients due to the economic crisis, new competitors and digital obsolescence. The objective of this dissertation is to elaborate a marketing plan, basically digital, to help little companies to solve the problem. Another objective is to reflect the knowledge that has been learned in the Business Management Degree. The analysed company is fictitious, a little travel agency located in Valencia, but it reflects the reali...

  19. Radiation processing and market economy

    International Nuclear Information System (INIS)

    Zagorski, Z.P.

    1998-01-01

    In the system of totalitarian economy, regulated by bureaucracy, the real value of equipment, materials and services is almost completely unknown, what makes impossible the comparison of different technologies, eliminates competition, disturbs research and development. With introduction of market economy in Central and Eastern Europe, the radiation processing has lost doubtful support, becoming an independent business, subject to laws of free market economy. Only the most valuable objects of processing have survived that test. At the top of the list are: radiation sterilization of medical equipment and radiation induced crosslinking of polymers, polyethylene in particular. New elements of competition has entered the scene, as well as questions of international regulations and standards have appeared

  20. Strategic marketing planning and the Nigerian banking industry ...

    African Journals Online (AJOL)

    Strategic marketing planning and the Nigerian banking industry. ... However, banks often have problem of formulating good marketing strategy plan that will enhance the bank general performance. ... EMAIL FULL TEXT EMAIL FULL TEXT

  1. Industrial process heat market assessment

    International Nuclear Information System (INIS)

    Bresnick, S.

    1981-12-01

    This report is designed to be a reference resource, giving a broad perspective of the potential HTGR market for industrial process heat. It is intended to serve as a briefing document for those wishing to obtain background information and also to serve as a starting point from which more detailed and refined studies may be undertaken. In doing so, the report presents a qualitative and quantitative description of the industrial process heat market in the US, provides a summary discussion of cogeneration experience to date, and outlines the existing institutional and financial framework for cogeneration. The intent is to give the reader an understanding of the current situation and experience in this area. The cogeneration area in particular is an evolving one because of regulations and tax laws, which are still in the process of being developed and interpreted. The report presents the latest developments in regulatory and legislative activities which are associated with that technology. Finally, the report presents a brief description of the three HTGR systems under study during the current fiscal year and describes the specific market characteristics which each application is designed to serve

  2. Industrial process heat market assessment

    Energy Technology Data Exchange (ETDEWEB)

    Bresnick, S.

    1981-12-01

    This report is designed to be a reference resource, giving a broad perspective of the potential HTGR market for industrial process heat. It is intended to serve as a briefing document for those wishing to obtain background information and also to serve as a starting point from which more detailed and refined studies may be undertaken. In doing so, the report presents a qualitative and quantitative description of the industrial process heat market in the US, provides a summary discussion of cogeneration experience to date, and outlines the existing institutional and financial framework for cogeneration. The intent is to give the reader an understanding of the current situation and experience in this area. The cogeneration area in particular is an evolving one because of regulations and tax laws, which are still in the process of being developed and interpreted. The report presents the latest developments in regulatory and legislative activities which are associated with that technology. Finally, the report presents a brief description of the three HTGR systems under study during the current fiscal year and describes the specific market characteristics which each application is designed to serve.

  3. Social marketing: planning before conceiving preconception care.

    Science.gov (United States)

    Prue, Christine E; Daniel, Katherine Lyon

    2006-09-01

    Social marketing approaches can help to shape the formation of and to create demand for preconception care services. This article describes four components of social marketing, often referred to as the 4 P's, that should be carefully researched and set in place before a national effort to launch and sustain preconception care services is pursued. First, the product or package of services must be defined and adapted using the latest in scientific and health care standards and must be based on consumer needs and desires. Second, the pricing of the services in financial or opportunity costs must be acceptable to the consumer, insurers, and health care service providers. Third, the promotion of benefits must be carefully crafted to reach and appeal to both consumers and providers. Fourth, the placement and availability of services in the marketplace must be researched and planned. With the application of market research practices that incorporate health behavior theories in their exploration of each component, consumer demand for preconception care can be generated, and providers can take preconception care to the market with confidence.

  4. Marketing planning by learning: "Plearning" approach

    Directory of Open Access Journals (Sweden)

    Ilić Milovan M.

    2006-01-01

    Full Text Available This work emphasizes that the final outcome of planning is not only the benefit of having the ready plan but showing that the very process of planning through which a business goes through, is important. Here we consider the process of learning in order to get a complete picture of current and future business processes. Three stages of learning are included. The first stage describes the current position of the business; the second stage describes the position of the business in the future and the last stage shows how the business will achieve these objectives. The focus of planning should be deciding on internal communication which form the basis for gaining the competitive advantage. One of the ways for carrying out this analysis is creating the matrix based on gaining competitive advantage through using resources.

  5. Marketing family planning services in New Orleans.

    Science.gov (United States)

    Bertrand, J T; Proffitt, B J; Bartlett, T L

    1987-01-01

    The health care profession is witnessing a shift in focus from the interests and needs of the service provider to those of the potential consumer in an effort to attract and maintain clients. This study illustrates the role that marketing research can play in the development of program strategies, even for relatively small organizations. The study was conducted for Planned Parenthood of Louisiana, a recently organized affiliate that began offering clinical services in May 1984, to provide information on the four Ps of marketing: product, price, place, and promotion. Data from telephone interviews among a random sample of 1,000 women 15-35 years old in New Orleans before the clinic opened confirmed that the need for family planning services was not entirely satisfied by existing service providers. Moreover, it indicated that clinic hours and the cost of services were in line with client interests. The most useful findings for developing the promotional strategy were the relatively low name recognition of Planned Parenthood and a higher-than-expected level of interest that young, low income blacks expressed in using the service.

  6. Planning the Marketing Activity in the Health Care Services

    Directory of Open Access Journals (Sweden)

    Violeta Radulescu

    2008-06-01

    Full Text Available The integration of marketing in the field of health care, starting with the 50’s, was accompanied by a series of controversies generated by the ethical and moral aspects that this type of services imply, as well as by the difficulty in determining exactly the demand, the unequal access to information of participants, the regulated mechanism for the establishment of prices and of rates and the intervention of the third party payer, the significant role of the state in ensuring the fair access of population to basic services, etc.The formulation of the marketing strategies, in the marketing planning process, starts from the generic strategy chosen by the organization according to its mission and objectives. As it has to adapt to the environment where it acts, to cope with the changes that appear, the organization must benefit from a perspective vision, all its actions must be subordinated to this vision in a whole marketing policy.

  7. Marketing and the transition process

    Directory of Open Access Journals (Sweden)

    Andrejević Aleksandar

    2006-01-01

    Full Text Available In the initial stage of the transition process reduction of economic activities and downturn trend of GDP per capita are occur, which are the results of actual structural discrepancy and imperative need in undertaking of an adequate structural changes. Economic policy maker's orientation to the economic liberalization, macroeconomic stabilization, foreign capital inflow increase of revenue and expenditure should be attended by the adequate changes in a microeconomic sphere, primarily changes in approach to dealing of basic economic activities protagonists, id est companies. Marketing as the economic process, business philosophy and business function membership dues to raising of company's qualification and competitiveness, assist the economic requiste changes and palliate the transition process as well.

  8. Marketing and SMEs: Can an Organization of Any Size Use Marketing Plans?

    OpenAIRE

    Marjanova Jovanov, Tamara

    2012-01-01

    This paper is provoked from the ongoing condition of under – or misuse of marketing in SME, regarding the poor understanding of the benefits of marketing planning and the fact that marketing is often seen as a function of the business, rather than as its guiding philosophy. The research does not state that business success is not impossible in the absence of marketing planning, but it does argue that marketing plans can effectively and efficiently be used in SMEs as well as in ...

  9. Marketing Plan for Demonstration and Validation Assets

    Energy Technology Data Exchange (ETDEWEB)

    None, None

    2008-05-30

    The National Security Preparedness Project (NSPP), is to be sustained by various programs, including technology demonstration and evaluation (DEMVAL). This project assists companies in developing technologies under the National Security Technology Incubator program (NSTI) through demonstration and validation of technologies applicable to national security created by incubators and other sources. The NSPP also will support the creation of an integrated demonstration and validation environment. This report documents the DEMVAL marketing and visibility plan, which will focus on collecting information about, and expanding the visibility of, DEMVAL assets serving businesses with national security technology applications in southern New Mexico.

  10. Plan de Marketing para Muebles Moncayo

    OpenAIRE

    Foyes Jiménez, Fermín

    2017-01-01

    Treball Final de Màster Interuniversitari en Màrqueting i Investigació de Mercats. Codi: SRB100. Curs: 2016/2017 El proyecto que se describe a continuación consiste en un Plan de Marketing para Muebles Moncayo, empresa de Barcelona dedicada a la comercialización al por menor de muebles de hogar. En la actualidad esta tiene una política de negocio clásica, ya que no tiene definidas las estrategias operativa y de negocio. Dada esta situación, se ha llevado a cabo un análisis de la situación,...

  11. Contraceptive social marketing: a continuous cycle of planning, testing and evaluating.

    Science.gov (United States)

    1985-01-01

    This article outlines the contraceptive marketing process used by the Social Marketing for Change (SOMARC) project. The 1st stage of the process involves analysis of the market, the consumer, and the social marketing organization's capabilities. In the 2nd stage, planning, data collected in the analysis stage are used to define objectives, segment target markets, and devise strategies for each element in the marketing mix. In the 3rd stage, all the elements in the marketing mix are developed and tested (e.g. product concepts, pricing, packaging, communication messages) and refined on the basis of test results. In stage 4, the action plan is implemented and marketing progress and institutional performance are monitored. Stage 5 includes an assessment of in-market effectiveness in terms of responses from consumers, retailers, and health professionals. The last stage feeds back to the 1st. All the reviewed data are recycled into analysis to begin again the continuous process of refinement and improvement.

  12. A model for marketing planning for new products

    DEFF Research Database (Denmark)

    Martensen, Anne

    1993-01-01

    awareness model. The model can be used to generate improved marketing plans. In this connection, it is important that the model includes the marketing variables, for it is only in this way that the model can be used for marketing plan optimization. It is predicted that a future direction of development...... and use of sales forecasting models for new products will be within optimization of the marketing plan for launching a new product, and not only as a tool for forecasting sales for just one marketing plan....

  13. Marketing plan for a mobile application : Marketing research and a plan for a mobile application of a startup company

    OpenAIRE

    Koljonen, Camilla

    2016-01-01

    The purpose of this thesis is to provide an insight of the application market and to create a marketing plan for a new mobile application. The client is a startup company and they needed a marketing research and a marketing plan for their mobile application. The company does not have a person working with marketing and therefore they asked for this project. The application itself provides information about local bars and nightclubs. It will be launched first in southern Europe and after world...

  14. 24 CFR 200.625 - Affirmative fair housing marketing plan.

    Science.gov (United States)

    2010-04-01

    ... Regulations § 200.625 Affirmative fair housing marketing plan. Each applicant for participation in FHA housing... information indicating his affirmative fair housing marketing plan to comply with the requirements set forth... 24 Housing and Urban Development 2 2010-04-01 2010-04-01 false Affirmative fair housing marketing...

  15. The third stage of hospital long-range planning: the marketing approach.

    Science.gov (United States)

    Rynne, T J

    1980-01-01

    Today most hospital administrators are convinced they should implement long-range planning. The marketing approach to long-range planning is an effective strategy that is consumer oriented. It starts the planning process with the consumer, letting the consumer's needs and wants guide the organization's planning.

  16. THE PREMISES OF STRATEGIC MARKETING PLANNING IMPLEMENTATION WITHIN SMALL AND MEDIUM SIZED ENTERPRISES

    Directory of Open Access Journals (Sweden)

    Popescu Andrei

    2011-07-01

    Full Text Available The main purpose of the present paper is to identify the framework and the necessary conditions for the small and medium sized enterprises (SMEs to be able to adopt the strategic marketing planning. Also, the paper aims to underline the importance of the strategic marketing planning and the manner in which the SMEs can adopt, implement and operationalize the strategic marketing planning instruments, whose correct understanding and usage ensure the capacity to generate competitive advantage, the key element both from the perspective of the fierce competition and the perspective of the future development of the SMEs. Within SMEs the implementation of marketing becomes an evident requirment, mostly due to the relationship that these have with the market, thus, leading towards market orientation of the activities, a new approach developed by the marketing vision on managing the activities from these types of organizations. Regarded upon, from the marketing perspective, the activities from the SMEs, especially the marketing activities, cannot take place randomly. Resource allocation, a characteristic of these types of organizations, and the objectives with regards to superior customer needs satisfaction and economic efficiency maximization, claim thorough plannification and deployment of the activities in a sequence that represents the implementation of a strategy previously assumed. Within this framework, the strategic marketing planning appears as a complex process employing all scientific instruments that comprise segmentation, positioning and marketing mix. Utilizing the strategic marketing planning within SMEs depends to further extend on marketing integration; process directly related with a series of factors such as the nature of the market, development stage, product type, management quality and the influences of the marketing department of the SME. The implications onto the marketing activities from SMEs are reflected upon each strategic

  17. FEATURES OF MARKETING PLANNING IN DIFFERENT MARKETING CONCEPTS AND SPHERES OF USE

    OpenAIRE

    Буднікевич, Ірина Михайлівна; Крупенна, Інга Анатоліївна; Черданцева, Ірина Геннадіївна

    2016-01-01

    Risky decisions, bold goals, aggressive competitive behaviour are justified only at systemic, not situational use of tools, methods and techniques of marketing. Indeed, marketing techniques, and especially marketing planning, provide with possibilities to develop adequate and realistic plans and programs of the development, based on researching and considering needs of target audiences. The role of marketing planning increases, obtains new content due to the influence of transformation of mar...

  18. The licensing processes influence on nuclear market

    International Nuclear Information System (INIS)

    Locatelli, Giorgio; Mancini, Mauro; Sainati, Tristano; Sallinen, Liisa

    2011-01-01

    The paper deals with the licensing nuclear power plants; it focuses primarily on the licensing process implications into the international nuclear market. Nowadays there are twenty-six countries that are planning to build new nuclear facilities, and thirty-seven where nuclear reactors are proposed; on the other hand, there are mainly ten international reactor vendors. At international level, there are few vendors that have sufficient resources, capabilities and experience to carry out the design and delivering of a nuclear power plant in the international market; On the other hand, the licensing processes are strictly dependent on national law frameworks, and on the nuclear policies. The paper proposes a comparison of six licensing processes (the ones established in Finland, France, Italy, South Korea, USA and UK), and analyzes its main features and implications; the IAEA licensing process is taken as reference point. The objective of the paper is to propose a systemic approach for considering the licensing procedures. The framework proposed enables facilitating the licensing management and inferring the main features of licensing contexts. The paper concludes with a forecast of the nuclear licensing context, especially with respect to the fourth generation of nuclear reactors. (author)

  19. Electricity derivative markets: Investment valuation, production planning and hedging

    Energy Technology Data Exchange (ETDEWEB)

    Naesaekkaelae, E.

    2005-07-01

    This thesis studies electricity derivative markets from a view point of an electricity producer. The traditionally used asset pricing methods, based on the no arbitrage principle, are extended to take into account electricity specific features: the non storability of electricity and the variability in the load process. The sources of uncertainty include electricity forward curve, prices of resources used to generate electricity, and the size of the future production. Also the effects of competitors' actions are considered. The thesis illustrates how the information in the derivative prices can be used in investment and production planning. In addition, the use of derivatives as a tool to stabilize electricity dependent cash flows is considered. The results indicate that the information about future electricity prices and their uncertainty, obtained from derivative markets, is important in investment analysis and production planning. (orig.)

  20. Electricity derivative markets: Investment valuation, production planning and hedging

    International Nuclear Information System (INIS)

    Naesaekkaelae, E.

    2005-01-01

    This thesis studies electricity derivative markets from a view point of an electricity producer. The traditionally used asset pricing methods, based on the no arbitrage principle, are extended to take into account electricity specific features: the non storability of electricity and the variability in the load process. The sources of uncertainty include electricity forward curve, prices of resources used to generate electricity, and the size of the future production. Also the effects of competitors' actions are considered. The thesis illustrates how the information in the derivative prices can be used in investment and production planning. In addition, the use of derivatives as a tool to stabilize electricity dependent cash flows is considered. The results indicate that the information about future electricity prices and their uncertainty, obtained from derivative markets, is important in investment analysis and production planning. (orig.)

  1. A Branding and Marketing Plan for a Trade Union

    OpenAIRE

    Pihonen-Randla, Marjut

    2015-01-01

    The purpose of this thesis project was to define a branding and a marketing plan based on study and research into successful brands and marketing strategies. The goal was to increase visibility by creating a cohesive brand image and to define a marketing plan to suit this purpose. This project looked into trade unions in Finland and how they conduct marketing. This project also looked into research that was available of target audiences for client website and Facebook site. The client...

  2. First Year Digital Marketing Plan : Case: Arctos

    OpenAIRE

    Järvelin, Reetta

    2016-01-01

    Digital marketing is becoming increasingly important, as communication through digital chan-nels develops and some aspects of traditional marketing become irrelevant. Digital marketing focuses on current and relevant methods of reaching audiences, making it a valuable marketing asset for businesses. This thesis is a study into the field of digital marketing, including common tools and best practices. The thesis is a project-based thesis, which aims to create a complete digital marketing p...

  3. Methodical consultancy on optimized applications planning of industrial electrical process heat systems in competitive markets; Systematische Beratung zum optimierten Einsatz industrieller Elektroprozesswaermeanlagen im Wettbewerbsmarkt

    Energy Technology Data Exchange (ETDEWEB)

    Sonnenschein, P.

    1998-12-31

    In the competitive electricity market, industrial customers of electric utilities increasingly are in the position to demand from their power suppliers services tailored to their needs as well as excellent quality of products and services, and at competitive prices at that. The utilities therefore have to negotiate contracts with their customers for customization of services based on jointly performed analyses, with the relevant consequences for themselves in terms of utility and business management. Customer information and counselling on energy utilization and conservation has been crystallizing as an essential service demanded by the customers. The publication in hand is a tool of reference for utilities, presenting systematic guidance and strategies for achieving enhanced efficiency in processes such as customer care, soliciting of customers, and performance of services. The project examples given show that both customers and the utilities profit from the management approaches explained. It is recommended that in future, the marketing training of utility staff should be designed along the lines of education, training and on-the-job training schemes of sales engineers of other branches of industry in competitive markets. (orig./CB) [Deutsch] Die industriellen Kunden der Energieversorgungsunternehmen (EVU) konfrontieren ihre Lieferanten im neuen Wettbewerbsmarkt mit Forderungen nach individueller Betreuung sowie exzellenten Produkt- und Servicequalitaeten - und dies alles zu wettbewerbsfaehigen Preisen. Die Anforderungen an Energiedienstleistungen werden zunaechst aus Sicht der Kunden analysiert und die Konsequenzen fuer das Management von Geschaeftsbeziehungen dargelegt. Hierbei kristallisiert sich die Energieberatung als ein wesentliches Element der Energiedienstleistungen heraus. Mit der entwickelten Beratungssystematik sollen sowohl die Effektivitaet bei der Betreuung und der Akquisition der Kunden als auch die Effizienz bei der Erbringung der

  4. Phases definition in marketing export process

    OpenAIRE

    Rajković Dragan; Kokić Miljko

    2004-01-01

    The result of export marketing process depends on its five phases. The first phase-revision of export capacities, inner view on advantages and defects of company concerning export possibilities. The second phase-identification of export strategy market penetration. The forth phase-preparing for the marketing campaign (action). The fifth phase-carrying out the above mentioned activities. This study shows the structure and contents of the mentioned phases. At the end, export marketing analyzed ...

  5. Information management in process planning

    NARCIS (Netherlands)

    Lutters, Diederick; Wijnker, T.C.; Kals, H.J.J.

    1999-01-01

    A recently proposed reference model indicates the use of structured information as the basis for the control of design and manufacturing processes. The model is used as a basis to describe the integration of design and process planning. A differentiation is made between macro- and micro process

  6. Sales and marketing's partnership role in class A MRP II (material requirements planning).

    Science.gov (United States)

    Dougherty, J R; Lerner, W

    1994-08-01

    As the material and requirements planning (MRP) II process has evolved, many companies have discovered that the process is greatly enhanced when the entire business participates. The sales and operations planning process is the forum for the businesswide decisions concerning sales, production, and inventory. Sales and marketing must be integral parts of these decision-making activities.

  7. 2015 Plan. Project 1: methodology and planning process of the Brazilian electric sector expansion

    International Nuclear Information System (INIS)

    1993-10-01

    The Planning Process of Brazilian Electric Sector Expansion, their normative aspects, instruments, main agents and the planning cycles are described. The methodology of expansion planning is shown, with the interactions of several study areas, electric power market and the used computer models. The forecasts of methodology evolution is also presented. (C.G.C.)

  8. 7 CFR 3560.626 - Affirmative Fair Housing Marketing Plan.

    Science.gov (United States)

    2010-01-01

    ... 7 Agriculture 15 2010-01-01 2010-01-01 false Affirmative Fair Housing Marketing Plan. 3560.626 Section 3560.626 Agriculture Regulations of the Department of Agriculture (Continued) RURAL HOUSING... § 3560.626 Affirmative Fair Housing Marketing Plan. On-farm labor housing must meet the requirements of...

  9. Course Length Versus Course Price: Marketing Factors in Program Planning.

    Science.gov (United States)

    Lamoureux, Marvin E.

    Recent program planning literature involving adult education has attempted to draw upon techniques from marketing management. Most of the literature has, however, not explored the relationship between adult education program decision needs and fundamental marketing concepts. Adult educators and marketing managers are conducting similar daily…

  10. Marketing planning and digital customer loyalty data in small business

    OpenAIRE

    Donnelly, Christina; Simmons, Geoff; Armstrong, Gillian; Fearne, Andrew

    2012-01-01

    Purpose – Retailer loyalty card marketing intelligence presents actual customer purchasing preferences, competitor activities and performance. Typically, extant literature implies that larger firms with formal marketing planning approaches will be more able to leverage it, structured as it is within a formalized statistical format. Small business literature on the other hand emphasizes their more informal approach to marketing planning. The purpose of this paper is to consider, for the first ...

  11. Finnish market entry planning of franchising Kungfu catering

    OpenAIRE

    Liu, Yun

    2011-01-01

    The purpose of this thesis was to carry out a market entry planning by franchising Kungfu catering in Finland. Kungfu catering was a typical Chinese fast food restaurant, of which there was a gap in Finnish fast food market. McDonald’s and Hesburger were succesful examples of franchise business, experiences of those 2 restaurants were used for reference to create a suitable franchise strategy for Kungfu Finland. Finnish market entry planning of Kungfu Finland has been explained from several a...

  12. B-to-C Digital Marketing Plan for ONAR Studios

    OpenAIRE

    Juvonen, Mirjam

    2016-01-01

    Traditional marketing methods are losing their impact in this continuously more digital world. Most customers are online and businesses need to be there, too. Through a creative plan for digital marketing, businesses can gain an advantage over their competitors, which is highly needed especially in the extremely competitive fashion industry. The objective of this product-based thesis is to create a B-to-C digital marketing plan for the case company, ONAR Studios, a small Finnish fashion b...

  13. Using Critical Path Analysis (CPA) in Place Marketing process

    OpenAIRE

    Metaxas, Theodore; Deffner, Alex

    2013-01-01

    The article awards the use of CPA as a methodological tool in Place Marketing implementation. Taking into account that Place Marketing is a strategic process based on ‘project’ meaning with particular actions in specific time horizon, the article proposed that CPΑ has the capacity to satisfy this hypothesis. For this reason, the article creates a hypothetical scenario of CPA in four phases, planning, programming, implementation and feedback, taking as a case study the city of Rostock in Germa...

  14. Are U. S. Colleges and Universities Applying Marketing Techniques Properly and within the Context of an Overall Marketing Plan?

    Science.gov (United States)

    Goldgehn, Leslie A.

    1990-01-01

    A survey of 791 college admissions officers investigated the use and perceived effectiveness of 15 marketing techniques: publicity; target marketing; market segmentation; advertising; program development; market positioning; market research; access; marketing plan; pricing; marketing committee; advertising research; consultants; marketing audit;…

  15. Hospital marketing orientation and managed care processes: are they coordinated?

    Science.gov (United States)

    White, K R; Thompson, J M; Patel, U B

    2001-01-01

    The hospital marketing function has been widely adopted as a way to learn about markets, attract sufficient resources, develop appropriate services, and communicate the availability of such goods to those who may be able to purchase such services. The structure, tasks, and effectiveness of the marketing function have been the subject of increased inquiry by researchers and practitioners alike. A specific understanding of hospital marketing in a growing managed care environment and the relationship between marketing and managed care processes in hospitals is a growing concern. Using Kotler and Clarke's framework for assessing marketing orientation, we examined the marketing orientation of hospitals in a single state at two points in time--1993 and 1999. Study findings show that the overall marketing orientation score decreased from 1993 to 1999 for the respondent hospitals. The five elements of the Kotler and Clarke definition of marketing orientation remained relatively stable, with slightly lower scores related to customer philosophy. In addition, we evaluated the degree to which selected managed care activities are carried out as part of its marketing function. A significant (p marketing function was evident from 1993 to 1999. With increasing numbers of managed care plan enrollees, hospitals are likely focusing on organizational buyers as important customers. In order to appeal to organizational buyers, hospital executives may be focusing more on clinical quality and cost efficiency in the production of services, which will improve a hospital's position with organizational buyers.

  16. A plan of radiation work market on the web

    International Nuclear Information System (INIS)

    Nakagawa, Haruo; Chino, Koichi

    2002-01-01

    In Japan there are many kinds of radiation facilities, and a great number of radiation employees are engaged in plant repairing. It is therefore, very important to strive for employee controls, radiation controls, health examinations and data control. Furthermore, it is necessary to establish a total data management system that processes numerous amounts of data concerning radiation employees. The present paper proposes the establishment of a radiation work market on the web using a total data management system. The system will include radiation employee control information service for members who are planning new employment contracts. (author)

  17. Marketing a managed care plan: achieving product differentiation.

    Science.gov (United States)

    Romeo, N C

    1996-01-01

    The health care marketplace is changing dramatically, even without federal reform measures. This is a volatile, yet promising, time to market a managed care plan. Before marketing the product, it is critical that the competition is thoroughly evaluated and consumer and employer needs are researched. The final product should be distinguishable from the competition and address market needs. Promotion can then begin, utilizing a proactive public relations and advertising campaign in addition to traditional methods of marketing.

  18. DEVELOPING INTERNET MARKETING PLAN. CASE COMPANY: ANTOREE INTERNATIONAL PTE. LTD.

    OpenAIRE

    Nguyen, Ngoc Minh

    2016-01-01

    The purpose of the thesis was to develop a current digital marketing plan of a service provider in Vietnam called Antoree International Pte. Ltd. There presented theories about the service marketing mix in the impact of the Internet; marketing strategy for service providers and all popular types of Internet marketing. In empirical part, information about the case company would follow next. A SWOT analysis would then provide readers a comprehensive look into the current situation of Antore...

  19. 1990-1991 Marketing Plan. Year II: Planning To Meet the Future.

    Science.gov (United States)

    Turcott, Frances; And Others

    In Maryland, Catonsville Community College's (CCC) 1990-91 marketing plan deals with the community's perceptions of the institution and strategies to improve CCC's image. Both the 1989-90 and 1990-91 plans targeted the same markets for special recruitment strategies; i.e., high school graduates with transfer plans, part-time adult students,…

  20. Review of segmentation process in consumer markets

    OpenAIRE

    Veronika Jadczaková

    2013-01-01

    Although there has been a considerable debate on market segmentation over five decades, attention was merely devoted to single stages of the segmentation process. In doing so, stages as segmentation base selection or segments profiling have been heavily covered in the extant literature, whereas stages as implementation of the marketing strategy or market definition were of a comparably lower interest. Capitalizing on this shortcoming, this paper strives to close the gap and provide each step...

  1. Conceptions of Marketing Management and Strategic Planning at the Market of Cellular Communication Services

    Directory of Open Access Journals (Sweden)

    Marina Vladimirovna Perevoznikova

    2015-12-01

    Full Text Available The article is devoted to the study and analysis of marketing management and strategic planning of the companies working in the field of cellular communication services. The article represented the concept of marketing management and strategic planning, and their importance in the business development. Objectives and tasks of marketing management in the telecommunications are considered. Тhe conceptions of marketing management and the advisability of their use in the market of cellular communication are described. Relationship of marketing management and strategic planning at activities of the organization are determined. The stages of strategic planning and types of global and corporate development strategies of companies in the telecommunication market are analyzed. The application features of the marketing management concepts and development strategies in the telecommunications sector are considered. The evaluation criteria and mobile operators performance indicators (data are formed. The conclusions about the role of the effective marketing management and strategic planning in the activities of mobile operators are formulated, that allows keeping marginality and high level of business profitability, creating competitive advantages in the conditions of highly competitive market, forming effective purchasing, sales activities and promotional activities, determining the correct tactics of behavior at the market.

  2. Security-Constrained Resource Planning in Electricity Market

    International Nuclear Information System (INIS)

    Roh, Jae Hyung; Shahidehpour, Mohammad; Yong Fu

    2007-06-01

    We propose a market-based competitive generation resource planning model in electricity markets. The objective of the model is to introduce the impact of transmission security in a multi-GENCO generation resource planning. The proposed approach is based on effective decomposition and coordination strategies. Lagrangian relaxation and Benders decomposition like structure are applied to the model. Locational price signal and capacity signal are defined for the simulation of competition among GENCOs and the coordination of security between GENCOs and the regulatory body (ISO). The numerical examples exhibit the effectiveness of the proposed generation planning model in electricity markets.

  3. A marketing plan for Oqtopus in the Spanish market

    OpenAIRE

    Campos, Catarina Alexandre Mota de

    2011-01-01

    A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics This is an academic work developed in the context of the Master Degree in Management lectured by the Nova School of Business and Economics. One of the goals of this work project was to apply some of the business and marketing concepts acquired during the master’s academic year. Within the Market Technology Transfers’ Field Lab, this...

  4. Phases definition in marketing export process

    Directory of Open Access Journals (Sweden)

    Rajković Dragan

    2004-01-01

    Full Text Available The result of export marketing process depends on its five phases. The first phase-revision of export capacities, inner view on advantages and defects of company concerning export possibilities. The second phase-identification of export strategy market penetration. The forth phase-preparing for the marketing campaign (action. The fifth phase-carrying out the above mentioned activities. This study shows the structure and contents of the mentioned phases. At the end, export marketing analyzed DPV is given as the example.

  5. Developing strategic marketing plans that really work a toolkit for public libraries

    CERN Document Server

    Kendrick, Terry

    2006-01-01

    Many government and other reports stress the need to get public libraries back into the lives of potential users, and this requires significant marketing effort on the part of the libraries. This book de-mystifies the marketing planning process and sets it in the context of modern public library services.

  6. Mass transit: devising a research-based marketing plan

    Energy Technology Data Exchange (ETDEWEB)

    Vanier, D.J.; Wotruba, T.R.

    1977-08-01

    This study presents a marketing planning procedural model that can be operationally used by marketing managers. The model enables the user to assess his company's performance on the various attributes of the marketing mix and to design a marketing program that caters to the needs of his marketplace. The model is applied here specifically to mass transit and is tested empirically. Within this context, it permits transit marketing to aim at increasing the probabilities of (i) greater usage on the part of existing riders and (ii) attracting prospects and converting them into actual customers.

  7. Mass transit: devising a research-based marketing plan

    Energy Technology Data Exchange (ETDEWEB)

    Vanier, D J; Wotruba, T R

    1977-08-01

    This study presents a marketing planning procedural model that can be operationally used by marketing managers. The model enables the user to assess his company's performance on the various attributes of the marketing mix and to design a marketing program that caters to the needs of his marketplace. The model is applied here specifically to mass transit and is tested empirically. Within this context, it permits transit marketing to aim at increasing the probabilities of (i) greater usage on the part of existing riders and (ii) attracting prospects and converting them into actual customers.

  8. MARKETING PLANNING AS KEY FACTOR OF ENTERPRISE STRUCTURE COMPETITIVENESS

    Directory of Open Access Journals (Sweden)

    E. V. Omelchenko

    2012-01-01

    Full Text Available Market planning in businesses dealing both with goods and services plays an important coordinating role, since it helps an enterprise to attain its inner consent, to determine development directions, to stimulate inner cooperation, to coordinate distribution of its resources and to formulate ways to solve tasks on the basis of which the company intends to reach its marketing aims. Specified in the article are market planning stages to be followed by a company engaged in the sphere of design services, compliance with the stages making it easier to develop the final marketing plan, to create new advantages both to stand competition at the chosen market and even to take leading positions there.

  9. Marketing plan : Dallas Integrated Corridor Management (ICM) demonstration project.

    Science.gov (United States)

    2014-01-01

    North Central Texas is a unique region in terms of its combination of recent, current and projected size, growth rate, ethnic diversity, and transportation profile specifically in relation to congestion. This document summarizes a plan to market ...

  10. Romanian Insurance Market Facing Globalization Process

    Directory of Open Access Journals (Sweden)

    Dumitru G. Badea

    2008-09-01

    Full Text Available The Romanian insurance market has passed through a permanent process of growth which ended up in 2004 to exceed the threshold of 1 billion Euros, in the frame of a small awareness and confidence of the population towards insurance, even now after 15 years. The globalization process of the financial markets affected also the Romanian market even before Romania became member of the European Union. The globalization brought about benefits (especially under the form of increase in the quality of the services provided to clients but also disadvantages for local companies (significant costs in logistics and training in order to cope with the international groups.

  11. Marketing Plan for the National Security Technology Incubator

    Energy Technology Data Exchange (ETDEWEB)

    None

    2008-03-31

    This marketing plan was developed as part of the National Security Preparedness Project by the Arrowhead Center of New Mexico State University. The vision of the National Security Technology Incubator program is to be a successful incubator of technologies and private enterprise that assist the NNSA in meeting new challenges in national safety and security. The plan defines important aspects of developing the incubator, such as defining the target market, marketing goals, and creating strategies to reach the target market while meeting those goals. The three main marketing goals of the incubator are: 1) developing marketing materials for the incubator program; 2) attracting businesses to become incubator participants; and 3) increasing name recognition of the incubator program on a national level.

  12. Affiliate Marketing Plan : case: MSO.fi

    OpenAIRE

    Bystrova, Ekaterina

    2015-01-01

    With an increasing number of people utilizing Internet in their everyday life online marketing is also growing in its importance among companies. Companies nowadays realize that without practicing online marketing it is almost impossible to increase their brand awareness and catch the modern consumer’s attention. This thesis is a functional thesis commissioned by Sanoma Digital Finland. The focus of this study is on one of their webpages, Mitäsaisiolla.fi which is an online store offering ...

  13. A New Strategic Marketing Plan for a Hotel

    OpenAIRE

    Nazarova, Elizaveta

    2014-01-01

    The aim of the bachelor’s thesis was to analyse the current situation in the small seacoast Italian hotel “Acquasanta” and to create a new strategic marketing plan which is able to solve current problems, fill out gaps and lead to more successful competitive business. Having had a varied experience of working in the hotel field, the newly devised marketing plan is based on personal experiences, theoretical framework and research results. The theoretical framework of the thesis contains in...

  14. Plan de marketing para un vivero de planta ornamental

    OpenAIRE

    MARCH CUBERTORET, PAULA

    2017-01-01

    [ES] Se ha realizado un plan de marketing de un vivero de planta ornamental interior en Petrés (Valencia), así como un estudio de mercado para analizar las necesidades del consumidor y proponer mejorar el posicionamiento de la empresa para finalmente aumentar las ventas de sus productos. March Cubertoret, P. (2017). Plan de marketing para un vivero de planta ornamental. http://hdl.handle.net/10251/92819 TFGM

  15. Developing Strategic Marketing Plan for International Tourism Industry

    OpenAIRE

    Zhang, Mingmo

    2013-01-01

    International travel agency is the case company where I did my practical training. This thesis focuses on analyzing the case company’s current situation, market environment and competition situation in the tourism market. The main objective is to analyze the complex situation of the case company to develop a strategic marketing plan for the case company to gain competitive advantage. In order to reach the objective, the thesis finds answers to the questions of what the current strategic marke...

  16. Public Relations for Brazilian Libraries: Process, Principles, Program Planning, Planning Techniques and Suggestions.

    Science.gov (United States)

    Kies, Cosette N.

    A brief overview of the functions of public relations in libraries introduces this manual, which provides an explanation of the public relations (PR) process, including fact-finding, planning, communicating, evaluating, and marketing; some PR principles; a 10-step program that could serve as a model for planning a PR program; a discussion of PR…

  17. POTENTIAL MARKETING PLAN FOR EF, REGARDING LANGUAGE COURSES IN CHINA

    OpenAIRE

    Saarni, Helena

    2017-01-01

    This bachelor’s thesis was conducted as a potential marketing plan for EF. The aim and purpose of the project was to create a marketing plan for a company called EF regarding their Chinese language courses in China, where they offer these courses to young adults already. These courses however are not marketed in Finland as much as the other language courses. The theoretical part was gathered by collecting information and theories from various sources including books and e-books about mark...

  18. Multi-product dynamic advertisement planning in a segmented market

    Directory of Open Access Journals (Sweden)

    Aggarwal Sugandha

    2017-01-01

    Full Text Available In this paper, a dynamic multi-objective linear integer programming model is proposed to optimally distribute a firm’s advertising budget among multiple products and media in a segmented market. To make the media plan responsive to the changes in the market, the distribution is carried out dynamically by dividing the planning horizon into smaller periods. The model incorporates the effect of the previous period advertising reach on the current period (taken through retention factor, and it also considers cross-product effect of simultaneously advertising different products. An application of the model is presented for an insurance firm that markets five different products, using goal programming approach.

  19. RELATIONSHIP MARKETING IN THE INNOVATION PROCESSES

    Directory of Open Access Journals (Sweden)

    Rodica Boier

    2013-12-01

    Full Text Available Inspired from the context of business-to-business markets, relationship marketing in the context of innovation have been expanded more and more to the consumer markets as well. The paper starts with a review of several most relevant studies on relationship marketing-innovation topic, from the first references to the current complex approaches. The effective stakeholder involvement in the value creation provides a more fertile ground for further successful innovations. All of the variables generating the success of a relationship marketing approach – trust, commitment, communication, seller’s customer orientation and empathy, experience and satisfaction a.s.o. – are also involved, with specific particularities, in the management of the innovation and new product development processes. The paper also outline the different perspectives to understand the relationship marketing-innovation approaches, coming from the product type, its business-to-business or business-to-consumer settings, the specific industry, the actual stage of the market evolution – emerging or mature –, the level of technological novelty as dimension of technological uncertainty, the position/ status and role of stakeholders as part in the relationships, the state of the new product development process in which the interactions occurs or special issues like sustainable innovation, for profit and not-for-profit areas etc.

  20. Process quality planning of quality function deployment for carrot syrup

    Science.gov (United States)

    Ekawati, Yurida; Noya, Sunday; Widjaja, Filemon

    2017-06-01

    Carrot products are rarely available in the market. Based on previous research that had been done using QFD to generate product design of carrots products, the research to produce the process quality planning had been carried out. The carrot product studied was carrot syrup. The research resulted in a process planning matrix for carrot syrup. The matrix gives information about critical process plan and the priority of the critical process plan. The critical process plan on the production process of carrot syrup consists of carrots sorting, carrots peeling, carrots washing, blanching process, carrots cutting, the making of pureed carrots, filtering carrot juice, the addition of sugar in carrot juice, the addition of food additives in carrot juice, syrup boiling, syrup filtering, syrup filling into the bottle, the bottle closure and cooling. The information will help the design of the production process of carrot syrup.

  1. The Paper Airplane Challenge: A Market Economy Simulation. Lesson Plan.

    Science.gov (United States)

    Owens, Kimberly

    This lesson plan features a classroom simulation that helps students understand the characteristics of a market economic system. The lesson plan states a purpose; cites student objectives; suggests a time duration; lists materials needed; and details a step-by-step teaching procedure. The "Paper Airplane Challenge" handout is attached. (BT)

  2. Integrated marketing communication plan : Case company: Dr. Johanna Budwig

    OpenAIRE

    Pham, Van

    2013-01-01

    The study’s research topic is integrated marketing communication and this is a product-oriented thesis. This study is made to create an efficient integrated marketing communication plan for the case company Dr. Johanna Budwig. The main product line in focus is flaxseed oil, which is very healthy and also good in preventing different diseases including cancer. The company home market, Germany, is the target market of the study. The objective set by the company is to increase sales by 10000, wh...

  3. Strategic planning: the first step in the planning process.

    Science.gov (United States)

    Gelinas, Marc A

    2003-01-01

    Strategic planning is a systematic process through which an organization builds commitment among key stakeholders to goals and priorities which are essential to its mission and vision, and responsive to the operating environment. Strategic planning is the first step in a comprehensive planning process that also includes business planning and implementation planning. If all three steps are carried out in sequence, strategic planning can be a very effective means of educating the stakeholders about where the cancer program is and where it is going, gaining support and commitment for the direction that the cancer program will take, and assuring that everyone's expectations can be managed effectively. Unfortunately, some organizations and cancer program leaders misunderstand the process. Too often, strategic planning is used as a stand-alone activity. This article will describe what strategic planning is, how it should smoothly lead into business planning and implementation planning, and how to avoid the pitfalls that sometimes arise during the strategic planning effort.

  4. Health education and marketing processes: 2 related methods for achieving health behavior change.

    Science.gov (United States)

    Stellefson, Michael; Eddy, James M

    2008-01-01

    To make salient the striking similarities between the program planning processes used in both health education and contemporary marketing. Through a discussion of the analogous nature of both processes and a review of the literature, the authors (1) illustrate why marketing principles should be embraced and (2) suggest how marketing strategies can be integrated into health education needs assessments. Core health-marketing concepts are proposed along with 4 recommendations for future marketing activities in health education. To facilitate an advance in health education process and practice, scholars and practitioners should adopt a more consumer-centered, marketing mind-set.

  5. The process of marketing management – between the management marketing activities and the operational marketing

    Directory of Open Access Journals (Sweden)

    Luminita Zait

    2009-12-01

    Full Text Available The best known definitions provided to the concept of marketing management, in the last decades of the 21st century have in common – the orientation towards the client and the development of successfull relations with the clients, the substantion and operationalization of the mix of marketing, as the basis of the exchange relation, the involvement of all functional areas inside the organisation in managing relations in order to achieve the long term objectives of the organization – but the main issues are related to four basic activities: - analysis, planning, implementing and controlling marketing activities.

  6. Beneficiary price sensitivity in the Medicare prescription drug plan market.

    Science.gov (United States)

    Frakt, Austin B; Pizer, Steven D

    2010-01-01

    The Medicare stand-alone prescription drug plan (PDP) came into existence in 2006 as part of the Medicare prescription drug benefit. It is the most popular plan type among Medicare drug plans and large numbers of plans are available to all beneficiaries. In this article we present the first analysis of beneficiary price sensitivity in the PDP market. Our estimate of elasticity of enrollment with respect to premium, -1.45, is larger in magnitude than has been found in the Medicare HMO market. This high degree of beneficiary price sensitivity for PDPs is consistent with relatively low product differentiation, low fixed costs of entry in the PDP market, and the fact that, in contrast to changing HMOs, beneficiaries can select a PDP without disrupting doctor-patient relationships.

  7. Marketing plan for a web shop business

    OpenAIRE

    Koskivaara, Leonilla

    2014-01-01

    Internet has changed the buying behavior of consumers during the past years and companies need to adapt to the changes. Web shop business is an important sales channel of today’s companies. Advantages of a web shop business include cost effectiveness and potential to do business globally. Challenges of a web shop business include search engine optimization and running both, a retail store and a web shop at the same time. Social media has become an important marketing channel and has bec...

  8. Heuristic procedures for transmission planning in competitive electricity markets

    International Nuclear Information System (INIS)

    Lu, Wene; Bompard, Ettore; Napoli, Roberto; Jiang, Xiuchen

    2007-01-01

    The network structure of the power system, in an electricity market under the pool model, may have severe impacts on market performance, reducing market efficiency considerably, especially when producers bid strategically. In this context network re-enforcement plays a major role and proper strategies of transmission planning need to be devised. This paper presents, for pool-model electricity markets, two heuristic procedures to select the most effective subset of lines that would reduce the impacts on the market, from a set of predefined candidate lines and within the allowed budget for network expansion. A set of indices that account for the economic impacts of the re-enforcing of the candidate lines, both in terms of construction cost and market efficiency, are proposed and used as sensitivity indices in the heuristic procedure. The proposed methods are applied and compared with reference to an 18-bus test system. (author)

  9. Internet plan and planning

    Directory of Open Access Journals (Sweden)

    Kahriman Emina

    2008-01-01

    Full Text Available Paper discuss specific features of internet plan as well as planning as management process in general in the contemporary environment. No need to stress out that marketing plan and marketing planning is core activity in approaching to market. At the same time, there are a lot specific c request in preparing marketing plan comparing to business planning due to marketing plan is an essential part. The importance of internet plan and planning rely on specific features of the internet network but as a part of general corporate as well as marketing strategy.

  10. Marketing plan of l'Avellà

    OpenAIRE

    Kalashnikova, Ekaterina

    2017-01-01

    Treball Final de Grau. Grau en Administració d'Empreses. Codi: AE1049. Curs acadèmic 2016/2017 This work is part of the Tourism Excellence Plan for the Inter-Municipal Association of Catí, Culla, Benassal and Ares del Maestrat launched by the Valencian Tourism Agency and the Diputación de Castellón in 2017, the objective of which is to improve the competitiveness of these tourist destinations of the interior Castellon. With the development of this Plan it is intended to enhance...

  11. Marketing plan NOS: introducing pay per view

    OpenAIRE

    Pereira, Pedro Azeredo

    2016-01-01

    NOS, NOS Comunicações S.A., is a private telecommunications company of the portuguese market which is proud of being the “best communications and entertainment company in the market”. The company was born from a fusion between two of the biggest communications corporations in the country: on the fixed service (TV, fixed phone, fixed internet, etc.) from ZON; and on the mobile service (mobile phone, internet, etc.) from Optimus. It is a leader in all the sectors it operates. Bes...

  12. Retail Tactical Planning: An Aligned Process?

    OpenAIRE

    Dreyer , Heidi; Dukovska-Popovska , Iskra; Kiil , Kasper; Kaipia , Riikka

    2016-01-01

    Part 9: Quality in Production Management; International audience; This paper addresses tactical planning in retailing through a case study approach in one grocery retailing company. The issues are how tactical planning is conducted and how the different plans are connected. The study complements earlier retail planning studies by showing the sequence of planning phases and by studying the fragmented plans as a process. The master category planning is important and sets borders for the other p...

  13. Social marketing: an approach to planned social change.

    Science.gov (United States)

    Kotler, P; Zaltman, G

    1971-07-01

    This article examines the applicability of marketing concepts to social causes and social change. Social marketing is defined as the design, implementation, and control of programs calculated to influence the acceptability of social ideas and involving considerations of product planning, pricing, communication, distribution and marketing research. Wiebe examined four social advertising campaigns and concluded that their effectiveness depended on the presence of adequate force, direction, adequate and compatible social mechanism, and distance (the "cost" of the new attitude as seen by message's message"s recepient). A marketing planning approach is not a guarantee for the achievement of social objectives; yet, it represents a bridging mechanism linking the knowledge of the behavioral scientist with the socially useful implementation of that knowledge.

  14. Problems of Transition from a Planned to a Market Economy

    OpenAIRE

    Krelle, Wilhelm

    2000-01-01

    The paper shows that a transition from a planned to a market economy implies an important change of the structure of production, i. e. a reallocation of resources which takes time and induces sufferings for some people. These sufferings may be reduced by subsidization of some sectors, with some negative effects on GDP and growth if subsidization exceeds a certain size. The time tillthe economy in transition reaches an ``old" market economy (asymptotically or totally) is estimated by different...

  15. Did pension plan accounting contribute to a stock market bubble?

    OpenAIRE

    Julia Lynn Coronado; Steven A. Sharpe

    2003-01-01

    During the 1990s, the asset portfolios of defined-benefit (DB) pension plans ballooned with the booming stock market. Due to current accounting guidelines, the robust growth in pension assets resulted in a stealthy but substantial boost to the profits of sponsoring corporations. This study assesses the extent to which equity investors were fooled by pension accounting. First, we test whether stock prices reflected the fair market value of sponsoring firms' net pension assets reported in footn...

  16. OCRWM's evolving strategic planning process and the 1990 plan

    International Nuclear Information System (INIS)

    Sprecher, W.M.; Munro, J.F.; Champagne, D.L.

    1991-01-01

    In 1990, the Secretary of Energy (Secretary Watkins) ordered that all 23 of the Department's major organizations adopt systems of strategic planning. This paper explains the strategic planning process being adopted by one of those organizations, the Office of Civilian Radioactive Waste Management (OCRWM). Secretary Watkins also ordered a much-abbreviated planning cycle for 1990 to produce the first set of plans in September. That first plan for OCRWM is also discussed here

  17. A model for marketing planning of new products

    DEFF Research Database (Denmark)

    Martensen, Anne

    1994-01-01

    Executive Summary: 1. A model for forecasting the sales of a new product is presented. This model allows to predict the sales development of a new product before it is actually launched on the market. 2. The model makes separate forecasts for the volume of trial and repeat purchases. It also...... incorporates a special model to explain consumer awareness of the new product. 3. Consumer awareness is explained by distribution (shelf facings and in-store promotion), advertising and giving away free samples. 4. The trial model incorporates the total market potential, the probability of being in a buying...... the product after some time. 6. The model requires three types of data input: market data, market research data, and marketing plan data. Using these data, prediction can be made by a user-friendly PC programme. 7. An example is shown demonstrating that the predictions made by the model were in good...

  18. Social media marketing communication plan for Hauskafe Oy

    OpenAIRE

    Uzunova, Aleksandra; Franko, Jan

    2017-01-01

    The case company of this project-based thesis is Hauskafe Oy, an SME company located in Espoo, Finland. Following examples of best practices in the field, Hauskafe Oy recognised the need of designing a social media marketing plan that will allow to build the brand, improve customer loyalty and as a final goal – increase the sales. A social media marketing communication plan for Hauskafe Oy is the outcome of this thesis. The theoretical framework of the thesis is a desktop study that discu...

  19. Propuesta de un plan de marketing para una marca personal

    OpenAIRE

    Torres Leaman, Luis Guillermo

    2011-01-01

    En esta tesina se identifican los elementos de un plan de marketing dedicado hacia las personas, a partir de la identidad y perfil de éstas se explica el cómo se definen las herramientas a usar para lograr cierto liderazgo dentro del entorno donde se desarrolle, mediante el desarrollo de una “marca personal” que además de brindar posicionamiento, se enfoca en el desarrollo personal y laboral a largo plazo. En la mayoría de los escritos se ve que el desarrollo de un plan de marketing...

  20. Developing a promotion plan for health care marketing.

    Science.gov (United States)

    Hallums, A

    1994-07-01

    Promotion of a health care provider's services is essential for communication with its customers and consumers. It is relevant to an organization's marketing strategy and is an element of what is described as the marketing mix. This paper considers the relationship of promotion to the marketing of services and proposes a plan for the promotion of the organization as a whole which can also be applied to an individual service or specialty. Whilst specific reference is made to an National Health Service (NHS) Trust it is also relevant to a Directly Managed Unit.

  1. Optimal planning and operation of aggregated distributed energy resources with market participation

    International Nuclear Information System (INIS)

    Calvillo, C.F.; Sánchez-Miralles, A.; Villar, J.; Martín, F.

    2016-01-01

    Highlights: • Price-maker optimization model for planning and operation of aggregated DER. • 3 Case studies are proposed, considering different electricity pricing scenarios. • Analysis of benefits and effect on electricity prices produced by DER aggregation. • Results showed considerable benefits even for relatively small aggregations. • Results suggest that the impact on prices should not be overlooked. - Abstract: This paper analyzes the optimal planning and operation of aggregated distributed energy resources (DER) with participation in the electricity market. Aggregators manage their portfolio of resources in order to obtain the maximum benefit from the grid, while participating in the day-ahead wholesale electricity market. The goal of this paper is to propose a model for aggregated DER systems planning, considering its participation in the electricity market and its impact on the market price. The results are the optimal planning and management of DER systems, and the appropriate energy transactions for the aggregator in the wholesale day-ahead market according to the size of its aggregated resources. A price-maker approach based on representing the market competitors with residual demand curves is followed, and the impact on the price is assessed to help in the decision of using price-maker or price-taker approaches depending on the size of the aggregated resources. A deterministic programming problem with two case studies (the average scenario and the most likely scenario from the stochastic ones), and a stochastic one with a case study to account for the market uncertainty are described. For both models, market scenarios have been built from historical data of the Spanish system. The results suggest that when the aggregated resources have enough size to follow a price-maker approach and the uncertainty of the markets is considered in the planning process, the DER systems can achieve up to 50% extra economic benefits, depending on the market

  2. SNF Project Engineering Process Improvement Plan

    International Nuclear Information System (INIS)

    DESAI, S.P.

    2000-01-01

    This plan documents the SNF Project activities and plans to support its engineering process. It describes five SNF Project Engineering initiatives: new engineering procedures, qualification cards process; configuration management, engineering self assessments, and integrated schedule for engineering activities

  3. STRATEGIC MARKETING PLANNING IN SPORTS – A PERSPECTIVE OF QUALITY OF LIFE IMPROVEMENT

    Directory of Open Access Journals (Sweden)

    Caescu Stefan Claudiu

    2012-12-01

    Full Text Available Strategic marketing planning requires that the marketing objectives strategies for a specific product-market configuration be in full correlation with the directions and the resources allocated at the corporate level or at the strategic business unit one. Such a correlation is more than necessary under the current market conditions, when the economic crisis affects both consumer behavior and corporate decisions. This article focuses on the particularities of strategic marketing planning in sport, given the fact that the vast majority of sports organizations in Romania, although very active on the reference market, do not have a marketing activity correlated with the medium and long term market needs. One of these needs refers to quality of life improvement, knowing that sport activities have positive influence on many dimensions of quality of life, such as health, education, social inclusion, relaxation and leisure. The improvement within the population participation in sport (both as an active participant and as a spectator, the increased duration of leisure and the development of private financing have led to the creation of a large market, where marketing plays a central role. Therefore the marketing management process must also be implemented within the sports organization, in order to make it easier in building and maintaining a relationship with the customer, especially if the organization wants a customer orientation strategy. Such an orientation includes identifying the current needs as well as the future ones in terms of target audience, to offer a series of sports products and services that bring their significant contribution to improving the quality of life. In this paper are highlighted the influences that consumer requirements concerning quality of life have on all components of marketing management process, starting with sports organization mission statement, up to establish strategies for the marketing mix (product, price

  4. Automobile Marketing Strategies, Pricing, and Product Planning

    Science.gov (United States)

    1978-04-01

    The objective of the study was to determine the decision-making processes concerning major model year product introductions and alterations in the automotive industry as well as to investigate techniques of price positioning, product and image positi...

  5. Automobile Marketing Strategies, Pricing, and Product Planning

    Science.gov (United States)

    1978-01-01

    The objective of the study was to determine the decision-making processes concerning major model year product introductions and alterations in the automotive industry as well as to investigate techniques of price positioning, product and image positi...

  6. Transmission investment and expansion planning in a restructured electricity market

    International Nuclear Information System (INIS)

    Wu, F.F; Wen, F.S.; Zheng, F.L.

    2006-01-01

    Transmission planning in a restructured electricity market becomes increasingly complicated. To bridge the gap between economic and engineering considerations, this survey paper suggests a framework to clarify the interactions among various economic and engineering issues by reviewing recent theoretical and practical progress in transmission investment and transmission planning methodology. Thus, the paper makes economic literature more accessible to the engineering community and engineering literature more accessible to the economic community interested in the subject. (author)

  7. Planning and Marketing: Two Keys to a Recreation Center's Success.

    Science.gov (United States)

    Downs, Joseph P.

    1983-01-01

    Indoor recreational facilities in Fairfax County, Virginia, owe their success to (1) development of comprehensive plans, which take into account site location, community needs, area trends, and financing possibilities, and (2) use of continuous marketing strategies. The centers are self-supporting. Each offers a variety of recreation/sports…

  8. Applied technology center business plan and market survey

    Science.gov (United States)

    Hodgin, Robert F.; Marchesini, Roberto

    1990-01-01

    Business plan and market survey for the Applied Technology Center (ATC), computer technology transfer and development non-profit corporation, is presented. The mission of the ATC is to stimulate innovation in state-of-the-art and leading edge computer based technology. The ATC encourages the practical utilization of late-breaking computer technologies by firms of all variety.

  9. Marketing/Planning Library and Information Services. Second Edition.

    Science.gov (United States)

    Weingand, Darlene E.

    In the first edition of this book, the concepts of marketing and planning library and information services were presented as effective managerial strategies. Several paragraphs from the introduction to the first edition are reproduced, with author commentary, in this edition as an affirmation that the message is still true. In this second edition,…

  10. Multi-Year SSL Market Development Support Plan

    Energy Technology Data Exchange (ETDEWEB)

    Ledbetter, Marc R.

    2012-05-01

    This plan sets out a strategic, five year framework for guiding DOE's market development support activities for high-performance solid-state lighting (SSL) products for the U.S. general illumination market. The market development support activities described in this plan, which span federal fiscal years 2012 to 2016, are intended to affect the types of SSL general illumination products adopted by the market, to accelerate commercial adoption of those products, and to support appropriate application of those products to maximize energy savings. DOE has established aggressive FY16 goals for these activities, including goals for the types of products brought to market, the market adoption of those products, and the energy savings achieved through use of SSL products. These goals are for the combined effect of DOE's SSL market development support and R and D investment, as well as the leveraged activities of its partners. Goals include: (1) inducing the market introduction of SSL products achieving 140 lumens per Watt (lm/W) for warm white products, and 155 lm/W for cool white products, and (2) inducing sales of high-performance SSL products that achieve annual site electricity savings of 21 terawatt hours (0.25 quadrillion Btus primary energy) by FY16. To overcome identified market barriers and to achieve the above five year goals, DOE proposes to carry out the following strategy. DOE will implement a multi-year program to accelerate adoption of good quality, high performance SSL products that achieve significant energy savings and maintain or improve lighting quality. Relying on lessons learned from past emerging technology introductions, such as compact fluorescent lamps, and using newly developed market research, DOE will design its efforts to minimize the likelihood that the SSL market will repeat mistakes that greatly delayed market adoption of earlier emerging technology market introductions. To achieve the maximum effect per dollar invested, DOE will

  11. Identifying influential factors on integrated marketing planning using information technology

    Directory of Open Access Journals (Sweden)

    Karim Hamdi

    2014-07-01

    Full Text Available This paper presents an empirical investigation to identify important factors influencing integrated marketing planning using information technology. The proposed study designs a questionnaire for measuring integrated marketing planning, which consists of three categories of structural factors, behavioral factors and background factors. There are 40 questions associated with the proposed study in Likert scale. Cronbach alphas have been calculated for structural factors, behavioral factors and background factors as 0.89, 0.86 and 0.83, respectively. Using some statistical test, the study has confirmed the effects of three factors on integrated marketing. In addition, the implementation of Freedman test has revealed that structural factors were the most important factor followed by background factors and behavioral factors.

  12. Relationship between Social Media for Social Marketing in Family Planning

    Directory of Open Access Journals (Sweden)

    Ardiansyah

    2013-06-01

    Full Text Available This research aims to examine the influence of marketing mix carried out media performance social media portal on attitude towards a social marketing program,and its relationship with source credibility of the portal. This study was focused on "Generasi Berencana" Program (Generation with Plan Program, a program aimed at educating the youth on family planning The Research employed Structural Equations Modeling (SEM. Based on data from 150 respondents it can be concluded that in social marketing programs, source credibility, engagement, word of mouth have positive influence on the formation of behavior, but awareness of a program is not found to influence formation of behavior. This research also obtained findings that attitudes influence behavioral intention, but subjective norms is not positively influence the formation of behavioral intentions.

  13. Market-based demand forecasting promotes informed strategic financial planning.

    Science.gov (United States)

    Beech, A J

    2001-11-01

    Market-based demand forecasting is a method of estimating future demand for a healthcare organization's services by using a broad range of data that describe the nature of demand within the organization's service area. Such data include the primary and secondary service areas, the service-area populations by various demographic groupings, discharge utilization rates, market size, and market share by service line and organizationwide. Based on observable market dynamics, strategic planners can make a variety of explicit assumptions about future trends regarding these data to develop scenarios describing potential future demand. Financial planners then can evaluate each scenario to determine its potential effect on selected financial and operational measures, such as operating margin, days cash on hand, and debt-service coverage, and develop a strategic financial plan that covers a range of contingencies.

  14. Deliverable 1.2.1 Market Analysis and Business Plan

    DEFF Research Database (Denmark)

    Peterson, Carrie Beth

    2009-01-01

    Deliverable 1.2.1 - Market Analysis and Business Plan The main objective of this deliverable is to provide a short overview of 4 communities involved in the pilots, envisaged type of solutions and architectures to be deployed (chapter 2) and market analysis at regional level (chapter 3......) with related business cases. The Market analysis will provide an overview of market requirements, current status and opportunities for the pilot service that will be provided in the context of ISISEMD. This will be realised by performing detailed studies on various sources. Proposals for business modelling...... and business cases (chapter 4) will rely on the concept of value chains. Value chains typically consist of several providers, which together produce a complex product or service....

  15. Review of segmentation process in consumer markets

    Directory of Open Access Journals (Sweden)

    Veronika Jadczaková

    2013-01-01

    Full Text Available Although there has been a considerable debate on market segmentation over five decades, attention was merely devoted to single stages of the segmentation process. In doing so, stages as segmentation base selection or segments profiling have been heavily covered in the extant literature, whereas stages as implementation of the marketing strategy or market definition were of a comparably lower interest. Capitalizing on this shortcoming, this paper strives to close the gap and provide each step of the segmentation process with equal treatment. Hence, the objective of this paper is two-fold. First, a snapshot of the segmentation process in a step-by-step fashion will be provided. Second, each step (where possible will be evaluated on chosen criteria by means of description, comparison, analysis and synthesis of 32 academic papers and 13 commercial typology systems. Ultimately, the segmentation stages will be discussed with empirical findings prevalent in the segmentation studies and last but not least suggestions calling for further investigation will be presented. This seven-step-framework may assist when segmenting in practice allowing for more confidential targeting which in turn might prepare grounds for creating of a differential advantage.

  16. 45 CFR 98.14 - Plan process.

    Science.gov (United States)

    2010-10-01

    ... 45 Public Welfare 1 2010-10-01 2010-10-01 false Plan process. 98.14 Section 98.14 Public Welfare DEPARTMENT OF HEALTH AND HUMAN SERVICES GENERAL ADMINISTRATION CHILD CARE AND DEVELOPMENT FUND General Application Procedures § 98.14 Plan process. In the development of each Plan, as required pursuant to § 98.17...

  17. Strategic market approach for entering the Indian solar water pump market : plan the marketing strategy for solar off-grid applications

    OpenAIRE

    Almanasreh, Khalil

    2011-01-01

    This study examines the strategic market approach for investing in solar water pumps market (SWP) in India, and Punjab state as a business case. The main research question is: What is an appropriate strategic market approach to invest in solar water pump market in India? The study focuses on the marketing strategy and strategic planning to enter the Indian market. The thesis follows the qualitative study design where the data was collected by observing the market and interviewing main sta...

  18. Green power: A renewable energy resources marketing plan

    International Nuclear Information System (INIS)

    Barr, R.C.

    1997-01-01

    Green power is electricity generated from renewable energy sources such as power generated from the sun, the wind, the heat of the earth, and biomass. Green pricing is the marketing strategy to sell green power to customers who voluntarily pay a premium for it. Green pricing is evolving from the deregulation of the electric industry, the need for clean air, reflected in part as concern over global warming, and technology advances. The goal of the renewable energy marketing plan is to generate enough revenues for a utility to fund power purchase agreements (PPAs) with renewable energy developers or construct its own renewable facilities. Long-term, fixed price PPAs enable developers to obtain financing to construct new facilities, sometimes taking technological risks which a utility might not take otherwise. The marketing plan is built around different rate premiums for different categories of ratepayers, volunteer customer participation, customer participation recognition, and budget allocations between project costs and power marketing costs. Green prices are higher than those for conventional sources, particularly prices from natural gas fired plants. Natural gas is abundant relative to oil in price per British thermal unit (Btu). Green pricing can help bridge the gap between the current oversupply of gas and the time, not far off, when all petroleum prices will exceed those for renewable energy. The rapid implementation of green pricing is important. New marketing programs will bolster the growing demand for renewable energy evidenced in many national surveys thus decreasing the consumption of power now generated by burning hydrocarbons. This paper sets forth a framework to implement a green power marketing plan for renewable energy developers and utilities working together

  19. Responsive consumerism: empowerment in markets for health plans.

    Science.gov (United States)

    Elbel, Brian; Schlesinger, Mark

    2009-09-01

    American health policy is increasingly relying on consumerism to improve its performance. This article examines a neglected aspect of medical consumerism: the extent to which consumers respond to problems with their health plans. Using a telephone survey of five thousand consumers conducted in 2002, this article assesses how frequently consumers voice formal grievances or exit from their health plan in response to problems of differing severity. This article also examines the potential impact of this responsiveness on both individuals and the market. In addition, using cross-group comparisons of means and regressions, it looks at how the responses of "empowered" consumers compared with those who are "less empowered." The vast majority of consumers do not formally voice their complaints or exit health plans, even in response to problems with significant consequences. "Empowered" consumers are only minimally more likely to formally voice and no more likely to leave their plan. Moreover, given the greater prevalence of trivial problems, consumers are much more likely to complain or leave their plans because of problems that are not severe. Greater empowerment does not alleviate this. While much of the attention on consumerism has focused on prospective choice, understanding how consumers respond to problems is equally, if not more, important. Relying on consumers' responses as a means to protect individual consumers or influence the market for health plans is unlikely to be successful in its current form.

  20. The text plan concept: contributions to the writing planning process

    Directory of Open Access Journals (Sweden)

    Ana Lúcia Tinoco Cabral

    2013-12-01

    Full Text Available Students - at different levels, ranging from early grades up to PhD - face problems both on comprehension and text production. This paper focuses on the text plan concept according to the DTA (Discourse Text Analysis approach, i.e., a principle of organization that allows students to put into practice the production intention as well as to arrange text information while producing; being responsible for the text compositional structure (Adam, 2008. The study analyzes the relation between text plan and the writing planning process, in which the first one provides the second with theoretical support. In order to develop such research, the study covers some issues related to the reading skill, analyzes an argumentative text as per its textual plan, and presents some reflections on the writing process, focusing on the relation between textual plan and the writing planning process.

  1. Potential marketing plan for Sony Computer Entertainment, Inc. to China

    OpenAIRE

    Li, Weishen

    2013-01-01

    The purpose of this thesis was to create a marketing plan for Sony Computer Enter-tainment, Inc. (SCE) for its market entry in mainland China. SCE is a major Japanese video game company which develops and manufactures video game consoles and game software on a global scale. SCE belongs to Sony Cooperation. Sony operates almost its every single business in China except the video game business due to the internal factors of China. Along with the great increase of Chinese people’s purchas-ing po...

  2. A stochastic MILP energy planning model incorporating power market dynamics

    International Nuclear Information System (INIS)

    Koltsaklis, Nikolaos E.; Nazos, Konstantinos

    2017-01-01

    Highlights: •Stochastic MILP model for the optimal energy planning of a power system. •Power market dynamics (offers/bids) are incorporated in the proposed model. •Monte Carlo method for capturing the uncertainty of some key parameters. •Analytical supply cost composition per power producer and activity. •Clean dark and spark spreads are calculated for each power unit. -- Abstract: This paper presents an optimization-based methodological approach to address the problem of the optimal planning of a power system at an annual level in competitive and uncertain power markets. More specifically, a stochastic mixed integer linear programming model (MILP) has been developed, combining advanced optimization techniques with Monte Carlo method in order to deal with uncertainty issues. The main focus of the proposed framework is the dynamic formulation of the strategy followed by all market participants in volatile market conditions, as well as detailed economic assessment of the power system’s operation. The applicability of the proposed approach has been tested on a real case study of the interconnected Greek power system, quantifying in detail all the relevant technical and economic aspects of the system’s operation. The proposed work identifies in the form of probability distributions the optimal power generation mix, electricity trade at a regional level, carbon footprint, as well as detailed total supply cost composition, according to the assumed market structure. The paper demonstrates that the proposed optimization approach is able to provide important insights into the appropriate energy strategies designed by market participants, as well as on the strategic long-term decisions to be made by investors and/or policy makers at a national and/or regional level, underscoring potential risks and providing appropriate price signals on critical energy projects under real market operating conditions.

  3. The Influence Of Planning Decisions Regarding Land Evaluation Based On A Selected Local Real Estate Market

    Directory of Open Access Journals (Sweden)

    Foryś Iwona

    2015-12-01

    Full Text Available The article analyzes the influence of planning decisions on changes taking place on the local real estate market. Three stages of the planning process are studied in particular, i.e.: the passing of the study of conditions and directions of spatial development, the Commune Council Resolution on initiating the formulation of a local spatial development plan, and finally the Resolution on accepting the local plan, as well as the effects of these activities on the land value in a given real estate market in Stargard Szczeciński, in the West-Pomeranian (Zachodniopomorskie Province of Poland. The object of the research is to identify the indicated relationships on a given real estate market, on which respective spatial planning stages can be distinguished, as well as the strength and course of the analyzed relationships. The study will verify the research hypothesis regarding the strength and directions of the effects of planning decisions as the direct and indirect reasons behind price changes on the real estate market. The analysis uses data from the Price Register and the District Starosty Values, along with statistical and public information data and the authors' own studies.

  4. Plan de marketing para locales de venta de carne porcina

    OpenAIRE

    Córdoba, Federico Nicolás

    2016-01-01

    Tesis (maestría en dirección de negocios) -- Universidad Nacional de Córdoba. Facultad de Ciencias Económicas; Argentina, 2016 El presente documento tomará como referencia para la elaboración de un Plan de Marketing para la implementación de productos pre-elaborados en los locales pertenecientes a la empresa Cerdo de los Llanos S.A.P.E.M., radicada en la provincia de La Rioja, Argentina. Instalada ya desde el año 2012 como una de las mayores apuestas productivas de un Plan Económico Provin...

  5. El plan estratégico de marketing

    OpenAIRE

    García, Yuri

    2007-01-01

    El Tema analizado en esta Monografía, es aplicado para desarrollar El Plan Estratégico de Marketing como una herramienta clave para alcanzar las metas de todo tipo de empresa o negocio, esta reflexión es ampliada en el capitulo 2, como una introducción previa al conocimiento del tema propuesto. Los principales objetivos que se plantearon al iniciar el desarrollo del tema fueron primeramente conceptualizar este Plan y los elementos que lo constituyen, las premisas para su determinación y el en...

  6. PLAN DE MARKETING PARA EL HOTEL CARRIZAL INN

    OpenAIRE

    Ángel Guillermo Félix Mendoza; Danny Daniel Cobeña López; Lisbeth Alexandra Párraga Muñoz; Lorena Carreño Mendoza

    2015-01-01

    El objetivo principal de esta investigación fue la elaboración de un plan de marketing para el Hotel Carrizal Inn ubicado en la ciudad de Calceta, provincia de Manabí, Ecuador. Se estructuraron tres fases metodológicas, el diagnóstico situacional, estudio de mercado y plan turístico. En la primera fase se delimitó el área de estudio; además se efectuó un análisis interno y externo, utilizando matrices de diagnóstico como la evaluación de factores internos y externos, matriz de competidores...

  7. Market-based transmission expansion planning by improved differential evolution

    International Nuclear Information System (INIS)

    Georgilakis, Pavlos S.

    2010-01-01

    The restructuring and deregulation has exposed the transmission planner to new objectives and uncertainties. As a result, new criteria and approaches are needed for transmission expansion planning (TEP) in deregulated electricity markets. This paper proposes a new market-based approach for TEP. An improved differential evolution (IDE) model is proposed for the solution of this new market-based TEP problem. The modifications of IDE in comparison to the simple differential evolution method are: (1) the scaling factor F is varied randomly within some range, (2) an auxiliary set is employed to enhance the diversity of the population, (3) the newly generated trial vector is compared with the nearest parent, and (4) the simple feasibility rule is used to treat the constraints. Results from the application of the proposed method on the IEEE 30-bus test system demonstrate the feasibility and practicality of the proposed IDE for the solution of TEP problem. (author)

  8. Trend Switching Processes in Financial Markets

    Science.gov (United States)

    Preis, Tobias; Stanley, H. Eugene

    For an intriguing variety of switching processes in nature, the underlying complex system abruptly changes at a specific point from one state to another in a highly discontinuous fashion. Financial market fluctuations are characterized by many abrupt switchings creating increasing trends ("bubble formation") and decreasing trends ("bubble collapse"), on time scales ranging from macroscopic bubbles persisting for hundreds of days to microscopic bubbles persisting only for very short time scales. Our analysis is based on a German DAX Future data base containing 13,991,275 transactions recorded with a time resolution of 10- 2 s. For a parallel analysis, we use a data base of all S&P500 stocks providing 2,592,531 daily closing prices. We ask whether these ubiquitous switching processes have quantifiable features independent of the time horizon studied. We find striking scale-free behavior of the volatility after each switching occurs. We interpret our findings as being consistent with time-dependent collective behavior of financial market participants. We test the possible universality of our result by performing a parallel analysis of fluctuations in transaction volume and time intervals between trades. We show that these financial market switching processes have features similar to those present in phase transitions. We find that the well-known catastrophic bubbles that occur on large time scales - such as the most recent financial crisis - are no outliers but in fact single dramatic representatives caused by the formation of upward and downward trends on time scales varying over nine orders of magnitude from the very large down to the very small.

  9. Developing a successful marketing plan for HELP JSC

    OpenAIRE

    Nguyen, Ke Tuong

    2010-01-01

    Health care has become an extremely important issue during the economic development. Vietnamese rapid population growth has made the service sector become overloaded. Majority of people are absorbed at work and neither do take care of their health nor do have a proper health care programme. HELP, a health care service company, has discovered general ideas of its services: brings health, joy and happiness to people. It is no later than now to develop a marketing plan, which can enhance the bu...

  10. Metals and Alloys Material Stabilization Process Plan

    Energy Technology Data Exchange (ETDEWEB)

    RISENMAY, H.R.; BURK, R.A.

    2000-05-18

    This Plan outlines the process for brushing metal and alloys in accordance with the path forward discussed in the Integrated Project Management Plan for the Plutonium Finishing Plant Stabilization and Deactivation Project, HNF-3617, and requirements set forth in the Project Management Plan for Materials Stabilization, HNF-3605. This plan provides the basis for selection of the location to process, the processes involved, equipment to be used, and the characterization of the contents of the can. The scope of the process is from retrieval of metals and alloys from storage to transfer back to storage in a repackaged configuration.

  11. Metals and Alloys Material Stabilization Process Plan

    International Nuclear Information System (INIS)

    RISENMAY, H.R.; BURK, R.A.

    2000-01-01

    This Plan outlines the process for brushing metal and alloys in accordance with the path forward discussed in the Integrated Project Management Plan for the Plutonium Finishing Plant Stabilization and Deactivation Project, HNF-3617, and requirements set forth in the Project Management Plan for Materials Stabilization, HNF-3605. This plan provides the basis for selection of the location to process, the processes involved, equipment to be used, and the characterization of the contents of the can. The scope of the process is from retrieval of metals and alloys from storage to transfer back to storage in a repackaged configuration

  12. Considerations on the Marketing Plan for Brazilian Micro Enterprises

    Directory of Open Access Journals (Sweden)

    Edmir Kuazaqui

    2015-06-01

    Full Text Available This article aims to present the main marketing concepts applied by micro-enterprises within a brief contextualization of a marketing plan. The development and theoretical evolution have stemmed from the bibliographical research as well as field research and observational studies by the author of the article. The goal is neither to exhaust the topic or to construct a Marketing Plan, but rather to contribute to the discussion, learning and use of a marketing mix in the segment of micro-enterprises in a more assertive manner. It was concluded that there is no doubt as to the importance of micro-enterprises for any country. Their contribution lies mainly in the economic and social insertion. It should be taken into account that micro-enterprises are greatly responsible for job generation in our country, realising their prominent social and ecological perspective. More than a transient way of earning money, the reality of micro-enterprises must be considered as a social and economic phenomenon capable of generating regional and consequently, global growth. 

  13. 75 FR 27341 - Increasing Market and Planning Efficiency Through Improved Software; Notice of Technical...

    Science.gov (United States)

    2010-05-14

    ..., ramp rates, and network topology), flexible dispatch, settlement calculations, transmission switching... Market and Planning Efficiency Through Improved Software; Notice of Technical Conference To Discuss Increasing Market and Planning Efficiency Through Improved Software May 7, 2010. Take notice that Commission...

  14. 78 FR 38070 - 30-Day Notice of Proposed Information Collection: Affirmative Fair Housing Marketing (AFHM) Plan

    Science.gov (United States)

    2013-06-25

    ... Information Collection: Affirmative Fair Housing Marketing (AFHM) Plan AGENCY: Office of the Chief Information Officer, HUD. ACTION: Notice. SUMMARY: HUD has submitted the proposed information collection requirement... Title of Information Collection: Affirmative Fair Housing Marketing (AFHM) Plan. OMB Approval Number...

  15. Strengthening Hope and Purpose in Community College Futures through Strategic Marketing Planning.

    Science.gov (United States)

    Scigliano, John A.

    1981-01-01

    After defining marketing, describes the application of strategic marketing planning to community college funding problems. Delineates alternative sources of funding and creative techniques for tapping them. A marketing index for higher education is appended. (AYC)

  16. Strategic planning processes and hospital financial performance.

    Science.gov (United States)

    Kaissi, Amer A; Begun, James W

    2008-01-01

    Many common management practices in healthcare organizations, including the practice of strategic planning, have not been subject to widespread assessment through empirical research. If management practice is to be evidence-based, evaluations of such common practices need to be undertaken. The purpose of this research is to provide evidence on the extent of strategic planning practices and the association between hospital strategic planning processes and financial performance. In 2006, we surveyed a sample of 138 chief executive officers (CEOs) of hospitals in the state of Texas about strategic planning in their organizations and collected financial information on the hospitals for 2003. Among the sample hospitals, 87 percent reported having a strategic plan, and most reported that they followed a variety of common practices recommended for strategic planning-having a comprehensive plan, involving physicians, involving the board, and implementing the plan. About one-half of the hospitals assigned responsibility for the plan to the CEO. We tested the association between these planning characteristics in 2006 and two measures of financial performance for 2003. Three dimensions of the strategic planning process--having a strategic plan, assigning the CEO responsibility for the plan, and involving the board--are positively associated with earlier financial performance. Further longitudinal studies are needed to evaluate the cause-and-effect relationship between planning and performance.

  17. Formation of the Cycle of Business Processes of Management of Marketing Activity of a Transport Enterprise

    Directory of Open Access Journals (Sweden)

    Horielov Dmytro O.

    2014-02-01

    Full Text Available The article is devoted to problems of organisation of the process of management of marketing activity of an enterprise. It specifies the model of services of a transport enterprise and provides levels of services and their structure: basic, real, expanded, expected and prospective. The article offers to differentiate planning and realisation of the transportation service by its levels, each of which would correspond with a separate business process of management. It reveals specific features of use of instruments of the traditional, internal and interactive marketing in the market of transportation services. It identifies the structure of the object when managing marketing activity of a transportation enterprise. The article uses the Deming cycle to formulate general principles of formation of business processes of management of marketing activity: “Motivation – Plan – Do – Check – Act”. The proposed cycle would ensure continuous improvement of the said business processes of an enterprise in accordance with international quality standards (ISO.

  18. Internationalization process of h3 to the German market

    OpenAIRE

    Correia, Mariana Assis Teixeira Neiva

    2012-01-01

    A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics The goal of this thesis is to make an internationalization plan of h3 to the German Market. h3 is a Portuguese fast-food restaurant chain mainly placed in the food courts of shopping centers serving a variety of menus with a mono-product, an hamburger. h3 has started the internationalization process in 2011 being now present in Spain, Poland...

  19. A B2C Digital Media Marketing Communications Plan for a Mobile Application Commercial Launch

    OpenAIRE

    Collin, Markus

    2013-01-01

    The thesis focuses on a B2C Digital Marketing Communications plan on a mobile gamification application. The marketing communications plan takes a clear step away from the traditional views on marketing planning and PR, above all because of the evolvement of social media and the massive cultural shift that has deeply affected the way societies use the most widely spread communications platform ever invented, the Internet. The project for which the marketing communications plan is made, is ...

  20. Market orientation of the Hungarian SMEs working in the meat processing and dairy industries

    Directory of Open Access Journals (Sweden)

    Polereczki Zs.

    2016-12-01

    Full Text Available We are looking for the answer as to what tendencies were indicative of the future development of required marketing activity of the SMEs in the article dealing with the marketing activity of the SMEs working in the food industry. The article is based on a nationwide survey among 200 SMEs working in the food processing industry. In this article, we focus on the SMEs working in the dairy and meat processing industries. The results of the nationwide research and some domestic references refer to that there is a latent demand of effective marketing activity among small and medium-sized enterprises. It manifests itself in specifying marketing-related fields to be improved in the future. The marketing itself is believed not to be an important field at the same time. This apparent opposition is the small enterprise marketing paradox in the background of which is the lack of knowledge about the marketing instruments. It can be stated that these small businesses collect mainly general market information and have no information about particular products. Therefore, the presence of marketing planning is really rare and where there is some kind of planning it is not connected to available funds and follow-up control. The marketing strategy can be characterized by products processed mainly at low or medium level. Therefore, market position is deffned by “lower price-good quality”. They mainly use the traditional distribution channels and their communication is accidental and has a low level.

  1. Developing an international market entry strategy and tactical plan for the cultural tourism of Turkey in South Korea market

    OpenAIRE

    Alaeddinoğlu, Faruk; Can, Ali Selçuk

    2009-01-01

    Since international tourism market is more competitive and lucrative, most of countries want to give their emphasis on their promotional activities in order to increase their market share. This aim can be achieved either through the product diversification or penetrating new markets. In this regard, this paper primarily focuses on developing market entry strategy and tactical plan for cultural tourism of Turkey in Korean market. After the justification of Korean outbound tourism based on anal...

  2. 75 FR 4100 - Affirmative Fair Housing, Marketing (AFHM) Plan-Multifamily Housing, Affirmative Fair Housing...

    Science.gov (United States)

    2010-01-26

    ... DEPARTMENT OF HOUSING AND URBAN DEVELOPMENT [Docket No. FR-5376-N-01] Affirmative Fair Housing, Marketing (AFHM) Plan-Multifamily Housing, Affirmative Fair Housing Marketing (AFHM) Plan-Single Family Housing and Affirmative Fair Housing Marketing (AFHM) Plan- Cooperatives/Condominiums AGENCY: Office of...

  3. Strategy in Generative Planning of Turning Processes

    NARCIS (Netherlands)

    van Houten, Frederikus J.A.M.; Kals, H.J.J.

    1986-01-01

    This paper reports on the process and operations planning system ROUND and the strategies which underlie the decision making processes in the planning of turning operations. At first, an outline is given about the environment for which generative systems like ROUND are being developed. The

  4. SNF project engineering process improvement plan

    International Nuclear Information System (INIS)

    DESAI, S.P.

    1999-01-01

    This Engineering Process Improvement Plan documents the activities and plans to be taken by the SNF Project to support its engineering process and to produce a consolidated set of engineering procedures that are fully compliant with the requirements of HNF-PRO-1819. All new procedures will be issued and implemented by September 30, 1999

  5. Transmission investment and planning in deregulated market environment : a literature survey (part 1)

    International Nuclear Information System (INIS)

    Wen, F.; Wu, F.F.

    2005-01-01

    This paper is the first half of a 2-part paper that provided details of a comprehensive survey of issues related to transmission investment and expansion planning in the electricity market. The lack of adequate transmission capacity has played an important role in recent power crises, and deregulation has had a significant impact on the investment and planning process of transmission systems. The main objective of transmission investment is to meet load demands as cheaply as possible. In a deregulated market, there is no longer centrally coordinated planning of new generation. Transmission planning is generally not coordinated with generation planning. There is considerable uncertainty with regard to transmission capacity requirements due to long lead times for transmission construction. Generating plants and transmission lines are built according to investor assessments and private interests, and current transmission systems were not designed to handle supply and demand patterns in competitive markets. It was recommended that new transmission plans should meet reliability requirements while minimizing expected unserved energy. It was concluded that reliability criteria must be redefined to account for the fact that transmission systems are more stressed under deregulation. Two popular financial transmission rights were also discussed, notably (1) point-to-point financial transmission rights (FTR); and (2) financial flowgate rights (FGR)

  6. RELATIONSHIP MARKETING IN THE INNOVATION PROCESSES

    OpenAIRE

    Rodica Boier

    2013-01-01

    Inspired from the context of business-to-business markets, relationship marketing in the context of innovation have been expanded more and more to the consumer markets as well. The paper starts with a review of several most relevant studies on relationship marketing-innovation topic, from the first references to the current complex approaches. The effective stakeholder involvement in the value creation provides a more fertile ground for further successful innovations. All of the variables gen...

  7. Marketing Academics' Perceptions of the Peer Review Process

    Science.gov (United States)

    Bailey, Charles D.; Hair, Joe F.; Hermanson, Dana R.; Crittenden, Victoria L.

    2012-01-01

    Publication in refereed journals is critical to career success for most marketing faculty members, and the peer review process is the gatekeeper for a refereed journal. The study reported here examines marketing academics' perceptions of this peer review process. Based on responses from 653 marketing academics, we find favorable overall…

  8. Optimal pricing and marketing planning for deteriorating items.

    Directory of Open Access Journals (Sweden)

    Seyed Reza Moosavi Tabatabaei

    Full Text Available Optimal pricing and marketing planning plays an essential role in production decisions on deteriorating items. This paper presents a mathematical model for a three-level supply chain, which includes one producer, one distributor and one retailer. The proposed study considers the production of a deteriorating item where demand is influenced by price, marketing expenditure, quality of product and after-sales service expenditures. The proposed model is formulated as a geometric programming with 5 degrees of difficulty and the problem is solved using the recent advances in optimization techniques. The study is supported by several numerical examples and sensitivity analysis is performed to analyze the effects of the changes in different parameters on the optimal solution. The preliminary results indicate that with the change in parameters influencing on demand, inventory holding, inventory deteriorating and set-up costs change and also significantly affect total revenue.

  9. Optimal pricing and marketing planning for deteriorating items

    Science.gov (United States)

    Moosavi Tabatabaei, Seyed Reza; Sadjadi, Seyed Jafar; Makui, Ahmad

    2017-01-01

    Optimal pricing and marketing planning plays an essential role in production decisions on deteriorating items. This paper presents a mathematical model for a three-level supply chain, which includes one producer, one distributor and one retailer. The proposed study considers the production of a deteriorating item where demand is influenced by price, marketing expenditure, quality of product and after-sales service expenditures. The proposed model is formulated as a geometric programming with 5 degrees of difficulty and the problem is solved using the recent advances in optimization techniques. The study is supported by several numerical examples and sensitivity analysis is performed to analyze the effects of the changes in different parameters on the optimal solution. The preliminary results indicate that with the change in parameters influencing on demand, inventory holding, inventory deteriorating and set-up costs change and also significantly affect total revenue. PMID:28306750

  10. Optimal pricing and marketing planning for deteriorating items.

    Science.gov (United States)

    Moosavi Tabatabaei, Seyed Reza; Sadjadi, Seyed Jafar; Makui, Ahmad

    2017-01-01

    Optimal pricing and marketing planning plays an essential role in production decisions on deteriorating items. This paper presents a mathematical model for a three-level supply chain, which includes one producer, one distributor and one retailer. The proposed study considers the production of a deteriorating item where demand is influenced by price, marketing expenditure, quality of product and after-sales service expenditures. The proposed model is formulated as a geometric programming with 5 degrees of difficulty and the problem is solved using the recent advances in optimization techniques. The study is supported by several numerical examples and sensitivity analysis is performed to analyze the effects of the changes in different parameters on the optimal solution. The preliminary results indicate that with the change in parameters influencing on demand, inventory holding, inventory deteriorating and set-up costs change and also significantly affect total revenue.

  11. Economic analysis of locust bean processing and marketing in Iwo ...

    African Journals Online (AJOL)

    Economic analysis of locust bean processing and marketing in Iwo local government, Osun state. ... Majority (78.3%) of the processors and marketers were making profit; 95.0% operate ... EMAIL FREE FULL TEXT EMAIL FREE FULL TEXT

  12. Economic market design and planning for electric power systems

    CERN Document Server

    Mili, Lamine

    2010-01-01

    Discover cutting-edge developments in electric power systems. Stemming from cutting-edge research and education activities in the field of electric power systems, this book brings together the knowledge of a panel of experts in economics, the social sciences, and electric power systems. In ten concise and comprehensible chapters, the book provides unprecedented coverage of the operation, control, planning, and design of electric power systems. It also discusses:. A framework for interdisciplinary research and education;. Modeling electricity markets;. Alternative economic criteria and proactiv.

  13. STRATEGIC MARKETING PLANNING IN SPORTS- A PERSPECTIVE OF QUALITY OF LIFE IMPROVEMENT

    OpenAIRE

    Constantinescu Mihaela; Caescu Stefan Claudiu; Ploesteanu Mara Gabriela

    2012-01-01

    Strategic marketing planning requires that the marketing objectives strategies for a specific product-market configuration be in full correlation with the directions and the resources allocated at the corporate level or at the strategic business unit one. Such a correlation is more than necessary under the current market conditions, when the economic crisis affects both consumer behavior and corporate decisions. This article focuses on the particularities of strategic marketing planning in sp...

  14. STRATEGIC MARKETING PLANNING IN SPORTS – A PERSPECTIVE OF QUALITY OF LIFE IMPROVEMENT

    OpenAIRE

    Caescu Stefan Claudiu; Ploesteanu Mara Gabriela; Constantinescu Mihaela

    2012-01-01

    Strategic marketing planning requires that the marketing objectives strategies for a specific product-market configuration be in full correlation with the directions and the resources allocated at the corporate level or at the strategic business unit one. Such a correlation is more than necessary under the current market conditions, when the economic crisis affects both consumer behavior and corporate decisions. This article focuses on the particularities of strategic marketing planning in sp...

  15. Online marketing plan proposal : Promotion of Microfinance Software Application to Nigeria

    OpenAIRE

    Boldosova, Valeriia

    2012-01-01

    Every company faces a time when there is a need to develop a marketing plan, which consists of determined goals and objectives, analysis of current situation, forecast planning and other relevant elements. In order to stay competitive and gain competitive advantage, companies seek for other marketing opportunities aside from traditional marketing. The era of technology has facilitated internet marketing development and opened the door of marketing opportunities. The main objective of this...

  16. Internal marketing within a health care organization: developing an implementation plan.

    Science.gov (United States)

    Hallums, A

    1994-05-01

    This paper discusses how the concept of internal marketing can be applied within a health care organization. In order to achieve a market orientation an organization must identify the needs and wants of its customers and how these may change in the future. In order to achieve this, internal marketing is a necessary step to the implementation of the organizations marketing strategy. An outline plan for the introduction of an internal marketing programme within an acute hospital trust is proposed. The plan identifies those individuals and departments who should be involved in the planning and implementation of the programme. The benefits of internal marketing to the Trust are also considered.

  17. Are pedestrians invisible in the planning process?

    DEFF Research Database (Denmark)

    Gemzøe, Lars

    2001-01-01

    The vehicular traffic is very visible in the planning process. One of the reasons is that there is always plenty of data on the problems of car traffic - but what about data on the pedestrians and their needs? Three major studies on people in public spaces in the Inner City of Copenhagen have...... supplied data that show the quantity, character and changes through 30 years of public life. People in Copenhagen have become visible in the planning process. cd-rom....

  18. A Project to Develop a Marketing Plan for Dwight David Eisenhower Health Service Region by Audit

    Science.gov (United States)

    1991-04-01

    96 - 128 A: Market research format B: Market research format C: Research strategies D: Marketing mix strategy variables E...activities appropriately. Kotler and Clarke (1987), and Rowland and Rowland (1984) have provided parallel analyses of the marketing mix (service...price, place, and promotion) and marketing process relationship. With knowledge of the marketing mix , military hospital management can use these four

  19. The Action Research Process and Matrix Marketing

    Directory of Open Access Journals (Sweden)

    Claudio Vignali

    2001-01-01

    Full Text Available There has been extensive and long-lasting debate in the UK about the purpose and scope of appropriate management research. Many authors elucidate that it is widely agreed that management research does not operate a single agreed scientific paradigm and can be seen as a soft, applied area of study, showing features of both, ‘engineering’ and ‘craft’ orientations. Nevertheless, the need for management theory to be made more relevant to the work of practice by explaining that it will be necessary to identify new ways of formulating and employing scientific knowledge to practical ends is the basis of this work. However, some authors argue that the process of managerial decision-making, a major aspect of the strategic planning procedure, has become more problematic because modern management, more than ever before, is faced with an immense complexity of tasks and an increasingly volatile business environment. For many years writers have been suggesting that organisations should focus and rely on the fundamental formal models and techniques of strategic planning.

  20. Understanding Money Demand in the Transition from a Centrally Planned to a Market Economy

    OpenAIRE

    Delatte, Anne-Laure; Fouquau, Julien; Holz, Carsten

    2013-01-01

    Fundamental changes in institutions during the transition from a centrally planned to a market economy present a formidable challenge to monetary policy decision makers. For the case of China, we examine the institutional changes in the monetary system during the process of transition and develop money demand functions that reflect these institutional changes. We consider seasonal unit roots and estimate long run, equilibrium money demand functions, explicitly taking into consideration the ch...

  1. 77 FR 22467 - Common Crop Insurance Regulations; Fresh Market Tomato (Dollar Plan) Crop Provisions

    Science.gov (United States)

    2012-04-16

    ...-0006] RIN 0563-AC32 Common Crop Insurance Regulations; Fresh Market Tomato (Dollar Plan) Crop... Insurance Corporation (FCIC) finalizes the Common Crop Insurance Regulations, Fresh Market Tomato (Dollar... Common Crop Insurance Regulations (7 CFR part 457), Fresh Market Tomato (Dollar Plan) Crop Provisions...

  2. Marketing promotion in the consumer goods’ retail distribution process

    Directory of Open Access Journals (Sweden)

    S.Bălăşescu

    2013-06-01

    Full Text Available The fundamental characteristic of contemporary marketing is the total opening towards three major directions: consumer needs, organization needs and society’s needs. The continuous expansion of marketing has been accompanied by a process of differentiation and specialization. Differentiation has led to the so called “specific marketing”. In this paper, we aim to explain that in the retail companies, the concept of sales marketing can be distinguished as an independent marketing specialization. The main objectives for this paper are: the definition and delimitation of consumer goods’ sales marketing in the retail business and the sectoral approach of the marketing concept and its specific techniques for the retail activities.

  3. Food Processing and Marketing: New Directions...New Opportunities.

    Science.gov (United States)

    Welch, Mary A., Ed.

    1995-01-01

    This issue uses tomato processing to illustrate the new directions and opportunities available in the food market. Comparative advantage and economies of scale are discussed in relation to markets. Forecasting success in the market is attributed to studying consumer consumption trends by type and monitoring standards of living in 32 newly…

  4. The planning of training process in triathlon

    Directory of Open Access Journals (Sweden)

    Volodymyr Vodlozerov

    2016-04-01

    Full Text Available Purpose: is the working out of base variant of training process as the base for planning of individual training of triathlete. Material & Methods: studying and generalization of special literature of basis training process for endurance in cyclic kinds of sports, the analysis of training of famous triathletes to competitions. Results: mane stages of training process formation in triathlon and features of distribution of sportsman’s training load in depending on period of training were considered. Conclusions: comprehensive planning of training process in different kinds of triathlon is lying down in basis of improving of competition form of triathlete.

  5. EUROPEAN TRADITIONAL FOOD PRODUCERS AND MARKETING CAPABILITIES: AN APPLICATION OF MARKETING MANAGEMENT PROCESS

    OpenAIRE

    Banterle, Alessandro; Cavaliere, Alessia; Stranieri, Stefanella; Carraresi, Laura

    2009-01-01

    The purpose of this paper is to evaluate the marketing management capabilities of SMEs producing traditional food products, in order to analyse the market orientation of SMEs in the food industry. Following the theoretical approach of Market Orientation, our analysis is based on an assessment of the marketing management process. The methodology refers to a survey developed through a questionnaire published on the web, and a sample of 371 firms based in Belgium, Italy, Spain, the Czech Republi...

  6. The market for process control instrumentation in France. Foreign market survey report

    International Nuclear Information System (INIS)

    1977-04-01

    The market research was undertaken to study the present and potential US share of the market in France for process control instrumentation; to examine growth trends in French end-user industries over the next few years; to identify specific product categories that offer the most promising export potential for US companies; and to provide basic data which will assist US suppliers in determining current and potential sales and marketing opportunities. The trade promotional and marketing techniques were also reviewed

  7. Improving content marketing processes with the approaches by artificial intelligence

    OpenAIRE

    Kose, Utku; Sert, Selcuk

    2017-01-01

    Content marketing is todays one of the most remarkable approaches in the context of marketing processes of companies. Value of this kind of marketing has improved in time, thanks to the latest developments regarding to computer and communication technologies. Nowadays, especially social media based platforms have a great importance on enabling companies to design multimedia oriented, interactive content. But on the other hand, there is still something more to do for improved content marketing...

  8. Plan de Comunicación o Estrategia de Marketing de Contenidos para una Biblioteca Especializada

    OpenAIRE

    Cediel-Sáez, Raquel

    2015-01-01

    This is a proposed Communication Plan or Content Marketing Strategy for specialized library made during the "Content Marketing Application Files, Libraries and Documentary Units" course taught by the teacher, Belen Pérez Lorenzo, in SEDIC.

  9. Data pre-processing for database marketing

    OpenAIRE

    Pinto, Filipe; Santos, Manuel Filipe; Cortez, Paulo; Quintela, Hélder

    2004-01-01

    To increase effectiveness in their marketing and Customer Relationship Manager activities, many organizations are adopting strategies of Database Marketing (DBM). Nowadays, DBM faces new challenges in business knowledge since current strategies are mainly approached by classical statistical inference, which may fail when complex, multi-dimensional and incomplete data is available. An alternative is to use Knowledge Discovery from Databases (KDD), which aims at automatic extraction of useful p...

  10. PORTFOLIO ANALYSIS - A BASIC INSTRUMENT IN STRATEGIC PLANNING. CASE STUDY ON THE ROMANIAN INSURANCE MARKET

    Directory of Open Access Journals (Sweden)

    Petrescu Marian

    2011-12-01

    Full Text Available Practice proved that strategic planning is a necessary process for insurance companies. This process can help companies to adapt more easily to environmental changes. The strategic planning of the activity of an insurance company cannot be realized without a careful analysis of the evolution of the market and without studying the company's market position. A classic model used in the portfolio analysis is the Boston Consulting Group model. In this paper we have used the model for studying the activity of the leader of the Romanian insurance market. In 2009 Alliantz Tiriac had 17 types of insurance in the portfolio. Each class of insurance was considered a strategic business unit. We have studied the insurance portfolio by using secondary data from specialized publications, such as the Romanian Insurance Supervisory Commission. Using the data, we have calculated for Alliantz Tiriac, for each class of insurance, the relative market share. The company was leader on the market for five classes of insurance. The economic crisis had a severe impact on the evolution of the Romanian insurance market: from the 17 classes of insurance studied: nine had registered a decrease of the market, eight had registered an increase, but only for three of them the growth exceeded 10%. Using the relative market share and the market growth we have identified the “cash cows”: there are five classes of insurance in this category, among which the “Insurance for land vehicles (CASCO” which represented more than half of the sales (55.82%; unfortunately, in the case of this insurance type there was a very significant decrease of the market in 2010 compared to 2009: -25.12%, the “question marks” – there are three classes of insurance in this category, and the “dogs”. Due to the crisis, a large number of the company's products are in this category and there are no “star” products. This work was supported by CNCSIS – UEFISCSU, project number 915 / 2009

  11. INSTITUTIONAL ENVIRONMENT OF THE AGRICULTURAL MARKET FORMATION PROCESS

    Directory of Open Access Journals (Sweden)

    S. Revenko

    2013-11-01

    Full Text Available This article considers institutional aspects of the organized agricultural market formation process. Theoretical base to distinguish institute and institutes is given. In order to find out main influential institutes of the “organization” phenomenon author analyses Ukrainian institutional environment that is under construction process. Author considers main processes which are running during the organized market formation. Author researches theoretical approaches to the institutional staff. In order to structure the most common approaches and theoretical knowledge of this problem author proposes few schemes. Author’s points of view for many questions of the organized market formation process are proposed. Researcher analyzes effectiveness of the institutes and governmental regulation of the agricultural market. Readers can find strategically new approach to the agricultural market formation policy from the governmental point of view. Essence of the socioeconomic formation of agricultural market is considered. Main factors of agriculture market formation are outlined. Agricultural market structural parts consideration systematic approach is proposed. Ineffectiveness of the agriculture market relations without regulation process is proved. The most unfavorable reasons of the agricultural market formation are determined.

  12. Strategic planning and the budgeting process

    International Nuclear Information System (INIS)

    Craig, J.F.; Probasco, D.R.

    1993-01-01

    As the utility industry continues its transformation to a more competitive environment, companies are coming under ever-increasing pressure to avoid or minimize rate increases, implement new customer and environmental programs, and maintain profitability for shareholders. Two keys to having an effective organization in such an environment are the use of strategic planning and budgetary controls. The authors recently developed and implemented a strategic planning and budgeting process for a client in the Southwest. This paper reviews the highlights of that effort

  13. Impact of global investment processes on ukrainian share market

    Directory of Open Access Journals (Sweden)

    O.К. Zotsenko

    2015-03-01

    Full Text Available The paper investigates the effects of financial and investment processes on the Ukrainian share market. The research analyzed and estimated investment climate in Ukraine. The study highlights a comparison of the domestic share market with share markets of other countries. In terms of share capitalization of listed companies in the GDP determined that equity is the most developed in the USA and UK. Largest share markets with highest capitalization rate characterized. The regional distribution of the share market capitalization by continents are shown. The study of the dynamics of Ukrainian and global share indexes revealed that the Ukrainian share market indexes show a constant volatility and unpredictability. Correlation Ukrainian stock indexes with indexes in Europe, Russia and America is very weak, which is a very negative trend of the stock market of Ukraine. The key problems and risks of the domestic investments are defined which are consequences of downturn in the Ukrainian share market.

  14. Marketing strategies in the internationalization process of Brazilian franchises

    OpenAIRE

    Camargo, Maria Adriana de A. P.; Rocha, Thelma Valéria; Silva, Susana Costa e

    2016-01-01

    Purpose – This paper aimed to analyze the influence of marketing strategies on the internationalization process of Brazilian franchises. The objective was to identify the marketing strategies used by Brazilian franchises during different stages of their internationalization processes and to analyze these strategies according to the Global Marketing Strategy (GMS). Design/methodology/approach – The paper adopted a qualitative research methodology based on three case studie...

  15. INTERNATIONALIZATION PLANNING : The German market analysis for Alkuvoima East Ltd.

    OpenAIRE

    Klimchuk, Sviatoslav

    2013-01-01

    The study is focused on estimating the potential of the digital marketing market in Germany, and formulating the recommendations for the small-sized Bulgarian-Finnish digital marketing agency Alkuvioma East Ltd. in respect of the company’s potential entry in the German market. The primary aim of the research is a comprehensive analysis of the market that covers the study of the market size, demand, competitors and customers. The company itself is also subjected to the analysis with partic...

  16. City marketing: online communication plan for the city of Lisbon

    OpenAIRE

    Altrichter, Benjamin

    2011-01-01

    Mestrado em Marketing City Marketing represents marketing efforts of cities in order to attract more visitors. Today, we are confronted everyday with marketing campaigns in all different communication media promoting countries, cities or events. Cities are competing for visitors on a global scale, forcing them to adapt successful marketing strategies for gaining and retaining costumers. Yet, City Marketing still remains an unknown chapter for a big part of the general public an...

  17. SNF project engineering process improvement plan

    International Nuclear Information System (INIS)

    KELMENSON, R.L.

    1999-01-01

    This Engineering Process Improvement Plan documents the activities and plans to be taken by the SNF Project (the Project) to support its engineering process and to produce a consolidated set of engineering procedures that are fully compliant with the requirements of HNF-PRO-1819 (1819). These requirements are imposed on all engineering activities performed for the Project and apply to all life-cycle stages of the Project's systems, structures and components (SSCs). This Plan describes the steps that will be taken by the Project during the transition period to ensure that new procedures are effectively integrated into the Project's work process as these procedures are issued. The consolidated procedures will be issued and implemented by September 30, 1999

  18. Integration of Environmental Planning Into the Army Master Planning Process

    Science.gov (United States)

    1992-10-01

    the issues specific to the later assessment (ETL 1110-3-407, pp 1-9 to 1-10). Under the : estructured master planning process discussed in this report...Lisa~m 0111utHars M143 AMW PRO*b LAMM~e 0)3. AMW uaides, Uso ~ow (M Port RJ." 21719 7%s pubhicaton was repfodaaced on moycled V&Mp. /| / 121 DATEI:

  19. Demystifying the Business Plan Process: An Introductory Guide.

    Science.gov (United States)

    Kuratko, Donald F.

    This article is designed as the starting point for writing a business plan. It first describes what a business plan is. These benefits are discussed: financing, increasing knowledge, preventing poor investment, and planning. A brief description follows of the 10 components of a business plan: executive summary; business description; marketing;…

  20. Social marketing and the creative process: staying true to your social marketing objectives.

    Science.gov (United States)

    Keller, Heidi; Thackeray, Rosemary

    2011-09-01

    Developing the promotional strategy is often the most exciting and enjoyable part of the social marketing plan. Health communication and social marketing campaigns that combine mass media with the distribution of health-related products, such as child safety restraints and sun protection products, have shown strong evidence of effectiveness for producing intended behavior changes (Guide to Community Preventive Services, 2010). This article discusses the promotional aspect of social marketing plans--the fourth P in the marketing mix that includes product, place, and price--and how public health practitioners can work with creative professionals to be sure that the creative development and execution of promotional messages and materials stay "on strategy" and support their objectives.

  1. PLAN DE MARKETING PARA EL HOTEL CARRIZAL INN

    Directory of Open Access Journals (Sweden)

    Ángel Guillermo Félix Mendoza

    2015-06-01

    Full Text Available El objetivo principal de esta investigación fue la elaboración de un plan de marketing para el Hotel Carrizal Inn ubicado en la ciudad de Calceta, provincia de Manabí, Ecuador. Se estructuraron tres fases metodológicas, el diagnóstico situacional, estudio de mercado y plan turístico. En la primera fase se delimitó el área de estudio; además se efectuó un análisis interno y externo, utilizando matrices de diagnóstico como la evaluación de factores internos y externos, matriz de competidores y matriz de diagnóstico de fortalezas, oportunidades, debilidades y amenazas. En el estudio de mercado se analizaron los componentes de oferta y demanda del hotel, se determinaron algunas fallas en la denominación utilizada, según los criterios para la categorización hotelera manejada por el Ministerio de Turismo. En función del diagnóstico FODA, se generaron estrategias para el posicionamiento y comercialización del hotel. Mediante las encuestas realizadas a los huéspedes se pudo conocer el perfil del visitante que llega al hotel y se elaboró un plan publicitario, en el cual sobresale el logotipo y slogan, tríptico promocional, la promoción en página web y redes sociales. Se establecieron estrategias del mix para minimizar falencias operativas en el hotel. Se concluye que la principal nomenclatura utilizada no concuerda con los parámetros establecidos por el Ministerio de Turismo, por lo que se plantea reestructurar ciertas áreas específicas como la cantidad de habitaciones o cambiar la denominación a hostal.

  2. Marketing automation processes as a way to improve contemporary marketing of a company

    Directory of Open Access Journals (Sweden)

    Witold Świeczak

    2013-09-01

    Full Text Available The main aim of this article is to identify the possibilities which are given to contemporary companies thanks to the usage of processes included in marketing automation system. This publication deals with the key aspects of this issue. Its shows how the importance of the organization changes, how its value increases, as a result of using the tools which are provided by the processes included in the concept of marketing automation. This article defines the factors and processes which influence an effective course of actions taken as a part of marketing automation. Because the concept of marketing automation is a completely new reality; it is giving up the communication based on mass distribution of a uniform contents for really personalized individual and fully automated communication. This is a completely new idea, a kind of coexistence, in which both a sales department and a marketing department cooperate with each other closely to achieve the best result. It is also a situation in which marketing can definitely confirm its contribution to the income generated by the company. But marketing automation also means huge analytical possibilities and a real increase of a company’s value, its value added generated by the system – the source of information about clients, about all processes both marketing and sales, taking place in a company. The introduction of marketing automation system alters not only the current functioning of a marketing department, but also marketers themselves. In fact, everything that marketing automation system provides, including primarily accumulated unique knowledge of the client, is also a critical marketing value of every modern enterprise.

  3. Marginalisation Processes in the Danish Labour Market

    DEFF Research Database (Denmark)

    Pico Geerdsen, Lars

    In the Ph.D Thesis, the author examines whether there is a tendency that unemployed individuals choose to leave the unemployment insurance system when they are faced with the threat of active labour market policy. The results presented in the thesis do indicate that unemployed individuals' probab...

  4. Organizational capabilities and new market entry processes

    DEFF Research Database (Denmark)

    Nogueira, Leticia Antunes; Andersen, Poul Houman; Drejer, Ina

    This is a conceptual paper that addresses the question of organizational capabilities in the context of firms entering markets that are new to them. The purpose of this work is to outline the theoretical debate on the topic, and propose avenues for empirical investigation....

  5. HCA Richmond Hospitals' new marketing strategy a winning plan.

    Science.gov (United States)

    Rees, Tom

    2003-01-01

    HCA Richmond Hospitals, a five-hospital system in Richmond, Va., is positioning itself as a winner in a highly competitive, healthcare-saturated market since overhauling is marketing strategy a little over a year ago. The marketing strategy enables individual hospital to target their own unique constituencies. "Understanding the intricate marketing dynamics of hospital systems is today of critical importance and equal complexity," said Tony Bejamin, principal of Oxygen Advertising Inc., New York, the agency that remodeled HCA Richmond Hospitals' marketing strategy.

  6. 300 Area Process Trenches Closure Plan

    International Nuclear Information System (INIS)

    Luke, S.N.

    1994-01-01

    Since 1987, Westinghouse Hanford Company has been a major contractor to the US Department of Energy, Richland Operations Office and has served as co-operator of the 300 Area Process Trenches, the waste management unit addressed in this closure plan. For the purposes of the Resource Conservation and Recovery Act, Westinghouse Hanford Company is identified as ''co-operator.'' The 300 Area Process Trenches Closure Plan (Revision 0) consists of a Resource Conservation and Recovery Act Part A Dangerous Waste Permit Application, Form 3 and a Resource Conservation and Recovery Act Closure Plan. An explanation of the Part A Permit Application, Form 3 submitted with this document is provided at the beginning of the Part A Section. The closure plan consists of nine chapters and six appendices. The 300 Area Process Trenches received dangerous waste discharges from research and development laboratories in the 300 Area and from fuels fabrication processes. This waste consisted of state-only toxic (WT02), corrosive (D002), chromium (D007), spent halogenated solvents (F001, F002, and F003), and spent nonhalogented solvent (F005). Accurate records are unavailable concerning the amount of dangerous waste discharged to the trenches. The estimated annual quantity of waste (item IV.B) reflects the total quantity of both regulated and nonregulated waste water that was discharged to the unit

  7. PRACTICAL MODEL OF STRATEGIC MARKETING PLAN FOR MICRO AND SMALL TRANSFORMATION COMPANIES IN LAGOS DE MORENO, JALISCO

    Directory of Open Access Journals (Sweden)

    Edith Ariadna Lozano-González

    2017-07-01

    Full Text Available A plan is designed to increase reaction capacity and leads the manager to a more in-depth knowledge of the company's own reality. The strategic marketing plan has as its fundamental purpose to express clearly and systematically the variables chosen by the company, these variants must be translated into decisions and programs of actions. The designed model is pragmatic, simple and adaptable for micro and small transformation companies that initiate in the strategic marketing planning, with the purpose of habituating them in planning and to increase the reaction capacity that favors their commercial life. This model is based on a documentary research that collects and analyzes the different processes of strategic marketing planning by different authors, developing a methodology for the micro and small entrepreneur. The model is a sheet that describes the points on which a micro and small transformation company identifies opportunity areas based on information feedback generated from the internal microenvironment and external macroenvironment. The sheet is a design inspired by the CANVAS business model that covers six areas that reflects the logic of a strategic planning process based on the marketing mix.

  8. 23 CFR 450.208 - Coordination of planning process activities.

    Science.gov (United States)

    2010-04-01

    ... process. (h) The statewide transportation planning process should be consistent with the Strategic Highway... 23 Highways 1 2010-04-01 2010-04-01 false Coordination of planning process activities. 450.208... Coordination of planning process activities. (a) In carrying out the statewide transportation planning process...

  9. Renewable Energy Zone (REZ) Transmission Planning Process

    Energy Technology Data Exchange (ETDEWEB)

    Lee, Nathan [National Renewable Energy Laboratory (NREL), Golden, CO (United States)

    2018-03-08

    A REZ is a geographical area that enables the development of profitable, cost-effective, grid-connected renewable energy (RE). The REZ Transmission Planning Process is a proactive approach to plan, approve, and build transmission infrastructure connecting REZs to the power system which helps to increase the share of solar, wind and other RE resources in the power system while maintaining reliability and economics, and focuses on large-scale wind and solar resources that can be developed in sufficient quantities to warrant transmission system expansion and upgrades.

  10. Marketing automation processes as a way to improve contemporary marketing of a company

    OpenAIRE

    Witold Świeczak

    2013-01-01

    The main aim of this article is to identify the possibilities which are given to contemporary companies thanks to the usage of processes included in marketing automation system. This publication deals with the key aspects of this issue. Its shows how the importance of the organization changes, how its value increases, as a result of using the tools which are provided by the processes included in the concept of marketing automation. This article defines the factors and processes which influenc...

  11. Stakeholder insights on the planning and development of an independent benchmark standard for responsible food marketing.

    Science.gov (United States)

    Cairns, Georgina; Macdonald, Laura

    2016-06-01

    A mixed methods qualitative survey investigated stakeholder responses to the proposal to develop an independently defined, audited and certifiable set of benchmark standards for responsible food marketing. Its purpose was to inform the policy planning and development process. A majority of respondents were supportive of the proposal. A majority also viewed the engagement and collaboration of a broad base of stakeholders in its planning and development as potentially beneficial. Positive responses were associated with views that policy controls can and should be extended to include all form of marketing, that obesity and non-communicable diseases prevention and control was a shared responsibility and an urgent policy priority and prior experience of independent standardisation as a policy lever for good practice. Strong policy leadership, demonstrable utilisation of the evidence base in its development and deployment and a conceptually clear communications plan were identified as priority targets for future policy planning. Future research priorities include generating more evidence on the feasibility of developing an effective community of practice and theory of change, the strengths and limitations of these and developing an evidence-based step-wise communications strategy. Copyright © 2016 Elsevier Ltd. All rights reserved.

  12. Planning for implementation in a volunteer process

    International Nuclear Information System (INIS)

    Tweed, Cherry

    2014-01-01

    The framework for implementing geological disposal of the UK's higher activity radioactive wastes is laid out in the Managing Radioactive Waste Safely (MRWS) White Paper published by the UK Government in June 2008. The process to site a facility is to be staged and based on voluntarism and partnership with local communities. This process is in its early stages and this paper outlines the work being undertaken by the Nuclear Decommissioning Authority's Radioactive Waste Management Directorate (NDA-RWMD), the implementing body for geological disposal in the UK, to plan, along with others, how to deal with the waste and get it safely underground. It describes how the work programme has been developed, how the safety is demonstrated, how to provide packaging advice and develop the organisation. The processes used to build confidence in these plans are also presented

  13. An Enrollment Marketing Plan for Institutions of Higher Learning: An Update.

    Science.gov (United States)

    Bingham, Frank G., Jr.

    1996-01-01

    A college marketing model consisting of several strategies and contingency plans for decision-making under difficult conditions is outlined. The plan provides for orderly transition from one marketing stage to the next logical stage, allowing some control over both internal and external environments, and providing insight into the delicate…

  14. Climate Action Planning Process | Climate Neutral Research Campuses | NREL

    Science.gov (United States)

    Action Planning Process Climate Action Planning Process For research campuses, NREL has developed a five-step process to develop and implement climate action plans: Determine baseline energy consumption Analyze technology options Prepare a plan and set priorities Implement the climate action plan Measure and

  15. 76 FR 81487 - Application of the Energy Planning and Management Program Power Marketing Initiative to the...

    Science.gov (United States)

    2011-12-28

    ... Management Program Power Marketing Initiative to the Boulder Canyon Project Post-2017 Remarketing AGENCY... . Information regarding Western's BCP Post-2017 marketing efforts, the Energy Management and Planning Program... Proposals. SUMMARY: The Western Area Power Administration (Western), a Federal power marketing agency of the...

  16. 76 FR 23583 - Application of the Energy Planning and Management Program Power Marketing Initiative to the...

    Science.gov (United States)

    2011-04-27

    ... Management Program Power Marketing Initiative to the Boulder Canyon Project AGENCY: Western Area Power... Area Power Administration (Western), a Federal power marketing agency of the Department of Energy (DOE), will apply the Energy Planning and Management Program (Program) Power Marketing Initiative (PMI), as...

  17. Marketing plan for Pharmacare product line in the Moscow region Case Oriola-KD

    OpenAIRE

    Mashkilleyson, Peter

    2012-01-01

    The thesis was commissioned by Oriola-KD. It deals with a marketing plan for a product line called Pharmacare. The product line will be launched in 2012 in the Moscow region in the Russian Federation. The purpose of this thesis was to acquire useful information about the Moscow market for the target company and produce a marketing plan that they can implement. The research question was how to create an effective marketing plan and what it entails. The literary review consisted of the theo...

  18. Establishing a PR Plan for Each School: Guidelines to Plan for Public Relations and Marketing for Individual Schools.

    Science.gov (United States)

    Journal of Educational Public Relations, 1989

    1989-01-01

    Presented are two plans for elementary and secondary school public relations and marketing. Emphasized are staff, parent, principal and student communication skills as well as activities designed to assess community and parent concerns. (SI)

  19. Marketing for Special Libraries and Information Centers: The Positioning Process.

    Science.gov (United States)

    Sterngold, Arthur

    1982-01-01

    The positioning process of marketing used by special libraries and information centers involves two key decisions from which other decisions are derived: to which user groups marketing programs and services will be directed; and which information needs will be served. Two cases are discussed and a bibliography is provided. (EJS)

  20. Marketing Communications for Continuing Education: A Planning Model.

    Science.gov (United States)

    Vicere, Albert A.

    1982-01-01

    This article presents a model for the formulation of marketing communications strategies geared both to efficiency in direct marketing efforts and effectiveness in the creation of individual program enrollments and institutional identity. (CT)

  1. Planning uncertainties, market risks and new environmental choices: Winning least cost planning combinations

    International Nuclear Information System (INIS)

    Violette, D.; Lang, C.

    1990-01-01

    Utility demand and supply-side planners will face new challenges from environmental regulations. Under current proposals, every ton of pollutant will have a cost to utilities, not just the tons that put them over the allowable limit. Planners will have to account for these new costs. To do this, planners need to start tracking emissions implementation actions today, and begin strategies for future regulatory changes. Current legislative proposals include a tax on the carbon content of fuels to curb emissions of greenhouse gases and substantial reductions in sulfur dioxide and nitrogen oxide emissions. The important issue for planners is the flexible compliance requirements within these regulatory changes. The acid rain proposals, for example, include a market-based emissions trading system for emissions allowances. Whenever there is a competitive market, there are market risks, and potential winners and losers. Utilities need to be prepared to analyze and mitigate these risks. Integrated least cost planing is one way a utility will have to meet this challenge. Planning involves uncertainty and risk. The wide array of compliance choices create countless combinations of strategies for utilities to comply with the new emissions regulations. This paper discusses new compliance strategies, demand-side management (DSM) as a compliance strategy, solutions to DSM traps, and the compliance strategy game

  2. Development of a Web Marketing Plan for an e-Book – Challenges and Opportunities

    Directory of Open Access Journals (Sweden)

    Alexandru CAPATINA

    2011-06-01

    Full Text Available In this paper, we emphasize the benefits of e-books for the customers who are looking for international availability, acquisitions in real time, competitive prices and social responsibility from the part of the publishers; our most important contribution characterized by originality is the design of a web marketing plan model for e-books selling process, structured in the following sections: search of the specialized websites, characterized by a high traffic, where the potential customers of the e-books (the readers can be found, targeting the websites which sell e-books, design of the website dedicated to the e-book selling process, attraction of the potential customers using a free trial version of the e-book; implementation of the on-line media plan, promotion of the e-book within social networks and specialized forums and analysis of the indicators associated to the on-line media plan in order to assess the web marketing strategy.

  3. Large-scale utilization of wind power in China: Obstacles of conflict between market and planning

    International Nuclear Information System (INIS)

    Zhao Xiaoli; Wang Feng; Wang Mei

    2012-01-01

    The traditional strict planning system that regulates China's power market dominates power industry operations. However, a series of market-oriented reforms since 1997 call for more decentralized decision-making by individual market participants. Moreover, with the rapid growth of wind power in China, the strict planning system has become one of the significant factors that has curtailed the generation of wind power, which contradicts with the original purpose of using the government's strong control abilities to promote wind power development. In this paper, we first present the reasons why market mechanisms are important for large-scale utilization of wind power by using a case analysis of the Northeast Grid, and then we illustrate the impact of conflicts between strict planning and market mechanisms on large-scale wind power utilization. Last, we explore how to promote coordination between markets and planning to realize large-scale wind power utilization in China. We argue that important measures include implementing flexible power pricing mechanisms instead of the current fixed pricing approach, formulating a more reasonable mechanism for distributing benefits and costs, and designing an appropriate market structure for large-scale wind power utilization to promote market liquidity and to send clear market equilibrium signals. - Highlights: ► We present the reasons why market is important for utilization of wind power. ► We discuss the current situation of the conflict between planning and market. ► We study the impact of conflict between planning and market on wind power output. ► We argue how to promote coordination between market and planning.

  4. THE MARKETING PLAN FOR WEIDUOLIYA WESTERN-STYLED RESTAURANT IN CHENGDE

    OpenAIRE

    WANG, Jingwen

    2013-01-01

    This bachelor thesis is done for the academic study on International Business and Marketing Logistic at Satakunta University of Applied Sciences (SAMK) in Finland. The purpose of this study is to create a marketing plan for Weiduoliya western-styled restaurant in Chengde, China. The author has seen the massive growth in foreign res-taurants business over the past five years in China. This marketing plan is to support running student’s own restaurant business after her graduation. The auth...

  5. E-marketing plan : case: Security Shredding & Storage Company, UK

    OpenAIRE

    Olyazaeva, Baina

    2015-01-01

    The Internet has immensely changed the way information is shared, and has had a serious impact on marketing. Online marketing is becoming more powerful every day by providing value and good results for both businesses and people around the world. In the business world, the Internet is likely to be at the heart of a marketing strategy. It allows to decrease costs in traditional marketing, to create more effective ways to reach customers and to make businesses more competitive and responsive. S...

  6. Strategic marketing types: Evidence from the European meat processing industry

    DEFF Research Database (Denmark)

    Strandskov, Jesper; Hundahl, Lone; Laursen, Christina

    performance might differ between firms pursuing any strategy type has a strong academic and practical business interest. There is still a need to explore the basic question of whether generic types of mark strategies exist. Also there is a lack of empirical evidence which examines a wide range of strategic...... marketing strategies, (2) places these clusters in a strategic typology in order to better understand their position in the marketplace, and (3) analyses these strategic marketing types in terms of performance outcomes and differences in corporate attitudes and goals. 3. The meat processing sector in Europe....... Integrating previous definitions and findings on key strategy dimensions, three main marketing strategy components are used in the analysis: Strategic focus/objective marketing targeting and marketing positioning. The variables are split up in the following main groups: Marketing strategy variables, Corporate...

  7. Adoption Space and the Idea-to-Market Process of Health Technologies.

    Science.gov (United States)

    Saranummi, Niilo; Beuscart, Regis; Black, Norman; Maglaveras, Nicos; Strano, Chiara; Karavidopoulou, Youla

    2016-01-01

    Although Europe 'produces' excellent science, it has not been equally successful in translating scientific results into commercially successful companies in spite of European and national efforts invested in supporting the translation process. The Idea-to-Market process is highly complex due to the large number of actors and stakeholders. ITECH was launched to propose recommendations which would accelerate the Idea-to-Market process of health technologies leading to improvements in the competitiveness of the European health technology industry in the global markets. The project went through the following steps: defining the Idea-to-Market process model; collection and analysis of funding opportunities; identification of 12 gaps and barriers in the Idea-to-Market process; a detailed analysis of these supported by interviews; a prioritization process to select the most important issues; construction of roadmaps for the prioritized issues; and finally generating recommendations and associated action plans. Seven issues were classified as in need of actions. Three of these are part of the ongoing Medical Device Directive Reform (MDR), namely health technology assessment, post-market surveillance and regulatory process, and therefore not within the scope of ITECH. Recommendations were made for eHealth taxonomy; Education and training; Clinical trials and Adoption space and Human Factors Engineering (HFE).

  8. Towards an understanding of marketing planning practices in indigenous small firms in the electronics sector in the republic of Ireland

    OpenAIRE

    Ennis, Sean

    1997-01-01

    This thesis examines the role which marketing plays in the planning process of small indigenous companies in the electronics sector in the Republic of Ireland. In particular it attempts to identify the main influencing factors which shape the particular approach adopted by such firms. The research involved a comprehensive review of the literature on small business policy in Ireland, entrepreneurship, growth and the small firm, and also strategy and planning. A pluralistic approach to the ...

  9. Processing Food for the Domestic Market

    DEFF Research Database (Denmark)

    Thomsen, Lotte; McCormick, Dorothy; Kamau, Paul

    This paper addresses the domestically owned food-processing industry in Kenya and explores thesale of processed food products to the domestic ‘modern’ retail sector. Food processing represents astep up in the value chain compared to fresh food production and may thus, at least potentially, leadto...

  10. 15 CFR 923.13 - Energy facility planning process.

    Science.gov (United States)

    2010-01-01

    ... facility planning process. The management program must contain a planning process for energy facilities... 15 Commerce and Foreign Trade 3 2010-01-01 2010-01-01 false Energy facility planning process. 923... affected public and private parties will be involved in the planning process. [61 FR 33806, June 28, 1996...

  11. Profitability Analysis of Rice Processing and Marketing in Kano State ...

    African Journals Online (AJOL)

    Profitability Analysis of Rice Processing and Marketing in Kano State, Nigeria. ... added to the commodity at each stage in the study area and determine the most efficient services produce. ... EMAIL FREE FULL TEXT EMAIL FREE FULL TEXT

  12. The process of marketing management – between the management marketing activities and the operational marketing

    OpenAIRE

    Luminita Zait

    2009-01-01

    The best known definitions provided to the concept of marketing management, in the last decades of the 21st century have in common – the orientation towards the client and the development of successfull relations with the clients, the substantion and operationalization of the mix of marketing, as the basis of the exchange relation, the involvement of all functional areas inside the organisation in managing relations in order to achieve the long term objectives of the organization – but the ma...

  13. Scaffolding Cognitive Processes in a Marketing Curriculum

    Science.gov (United States)

    Milliken, John

    2007-01-01

    This article highlights the importance of improving the cognitive processes of students in business studies today. When developing a curriculum in business studies at higher education level, thorough consideration should be given to all components of the learning and assessment processes. They should be tailored to real world dynamics so that they…

  14. Account planning: applying an advertising discipline to health communication and social marketing.

    Science.gov (United States)

    Mackert, Michael

    2012-01-01

    As health marketers seek new models to design campaigns, the advertising discipline of account planning offers an approach that can improve campaign development. The underlying principle of account planning is to bring the consumer perspective to all phases of campaign development, primarily through qualitative formative research. Account planners design the overall communication strategy and contribute to creative development of individual executions. The creative brief, a primary tool of account planning, is especially useful in conceptualizing campaigns. This report discusses the history and approach of account planning, followed by an example of account planning in the design of a social marketing campaign.

  15. Curricula for Health Planning, Policy, and Marketing: Conference Papers 1981-82.

    Science.gov (United States)

    Bergwall, David F., Ed.

    Papers from a 1981 conference on curriculum for health planning, policy, and marketing and from a 1982 conference on curriculum for strategic planning are presented. Responses to the papers and summaries of the proceedings are also presented. Titles and authors are as follows: "A Curriculum in Community Health Planning: An Approach for Today…

  16. [Post-marketing drug safety-risk management plan(RMP)].

    Science.gov (United States)

    Ezaki, Asami; Hori, Akiko

    2013-03-01

    The Guidance for Risk Management Plan(RMP)was released by the Ministry of Health, Labour and Welfare in April 2012. The RMP consists of safety specifications, pharmacovigilance plans and risk minimization action plans. In this paper, we outline post-marketing drug safety operations in PMDA and the RMP, with examples of some anticancer drugs.

  17. Plan de Marketing y Estrategia de Posicionamiento para un emprendimiento de lencería infantil: Bellamia

    OpenAIRE

    Apaolaza, María Fernanda

    2015-01-01

    INDICE -- I. INTRODUCCIÓN -- II. MARCO TEÓRICO -- 1. Las 5 Fuerzas de Michael Porter -- 2. El proceso de decisión de compra -- a. Participantes del proceso de decisión de compra -- 3. Marketing: Definición -- 4. Plan de Marketing -- b. Alcance del plan de marketing -- c. Las ventajas de un plan de marketing -- 5. Estructura del plan de Marketing -- a. Sumario ejecutivo -- b. Introducción del plan de marketing -- c. Análisis de la situación -- d. Análisis del mercado objetivo -- e. Problemas y...

  18. Evidence development and publication planning: strategic process.

    Science.gov (United States)

    Wittek, Michael R; Jo Williams, Mary; Carlson, Angeline M

    2009-11-01

    A number of decisions in the health care field rely heavily on published clinical evidence. A systematic approach to evidence development and publication planning is required to develop a portfolio of evidence that includes at minimum information on efficacy, safety, durability of effect, quality of life, and economic outcomes. The approach requires a critical assessment of available literature, identification of gaps in the literature, and a strategic plan to fill the gaps to ensure the availability of evidence demanded for clinical decisions, coverage/payment decisions and health technology assessments. The purpose of this manuscript is to offer a six-step strategic process leading to a portfolio of evidence that meets the informational needs of providers, payers, and governmental agencies concerning patient access to a therapy.

  19. 40 CFR 130.5 - Continuing planning process.

    Science.gov (United States)

    2010-07-01

    ... QUALITY PLANNING AND MANAGEMENT § 130.5 Continuing planning process. (a) General. Each State shall establish and maintain a continuing planning process (CPP) as described under section 303(e)(3)(A)-(H) of... 40 Protection of Environment 21 2010-07-01 2010-07-01 false Continuing planning process. 130.5...

  20. Influencer Marketing as a Marketing Tool : The process of creating an Influencer Marketing Campaign on Instagram

    OpenAIRE

    Biaudet, Sofie

    2017-01-01

    Due to the digitalization consumers are becoming more educated as media users and more critical of commercial messages. It is getting nearly impossible for brands to stand out among the crowd of advertisers, why many turn into Influencer marketing. It is the most important new approach to marketing in a decade for those professionals at the lead-ing edge of purchasing decision-making, because the built in level of trust between influ-encer and reader is essentially impossible for a brand to b...

  1. Organizational structures within the scope of strategic marketing planning: a discursive study

    Directory of Open Access Journals (Sweden)

    Luciano Augusto Toledo

    2009-08-01

    Full Text Available The present article proposes to analyze marketing planning within the context of innovative organizational structures. The work has been structured as an essay, and is comprised of a review of the theoretical reference, set against a conceptual critical analysis of a few aspects pertinent to the theme. Issues around the difference among the several strategic levels, such as the formulation of corporate strategies, competitive and structural. Additionally, marketing planning activities were situated in companies’ structural hierarchizing. Lastly, a reflection is conducted, raising issues adjacent to marketing planning, strategies, and innovative organizational structures.

  2. Marketing in Southern Ghana: towards a planning typology

    NARCIS (Netherlands)

    D.M. Dunham (David)

    1974-01-01

    textabstractThere are a number of strong historical and practical grounds for a regional planner operating in Southern Ghana to study marketing structures. The recent history of the area confirms an important axiom of regional theory, namely that the organisation of marketing has a considerable

  3. Investigating important factors influencing on strategic marketing planning

    Directory of Open Access Journals (Sweden)

    Davood Salmani

    2014-02-01

    Full Text Available One of the most important methods for building good marketing strategy is to learn more about existing competitors, suppliers, etc. This paper presents an empirical investigation to study the relationship between wholesalers, bargaining pricing, new rivals and pricing strategy on preparing appropriate marketing strategy in meat market in city of shiraz, Iran. The proposed study designs a questionnaire in Likert scale and distributes it among 200 experts in this market. Cronbach alpha has been calculated as 97.3%, which validates the overall survey. The results of the implementation of Pearson correlation ratio indicate that there were some positive and meaningful relationships between all components of the survey with marketing strategy.

  4. Experiences and plans of portugal in developing energy markets

    International Nuclear Information System (INIS)

    Duic, N.; Carvalho, M. da G. S.

    2000-01-01

    portuguese government energy strategy concentrates on market opening, correction of distorted prices and gradual increase in competition as laid down by the European Union Directives. The national electricity system is divided into two segments, the public and the independent electric systems. Independent power producers are for the time being mainly producers in special regime (co-generation and renewables) and some hydropower plants, making 15% of the installed capacity. The IPP sell the generated electricity to the public system. The transmission is separated into special legal entity, and grid is open to all competitors. Since the beginning of 1999 all consumers that buy more than 9 GWh of electricity annually, so-called eligible customers, are free to chose their electricity provider. In the process of the local electric system restructuring the government decided to privatise 49,5% of the monopolist, EdP, floating most of 30% immediately on the local and international stock exchanges in the biggest Portuguese privatisation event so far, and selling the rest to institutional investors. Later, further 19,5% were similarly privatised. The introduction of natural gas in Portugal started in 1997 by giving local distribution concession and making big consumers eligible to buy directly from the monopolist importer and pipeline owner (GdP). The paper will show the results expected from gradual demonopolisation and privatisation of electric and gas systems in Portugal. (author)

  5. Anchoring effect on first passage process in Taiwan financial market

    Science.gov (United States)

    Liu, Hsing; Liao, Chi-Yo; Ko, Jing-Yuan; Lih, Jiann-Shing

    2017-07-01

    Empirical analysis of the price fluctuations of financial markets has received extensive attention because a substantial amount of financial market data has been collected and because of advances in data-mining techniques. Price fluctuation trends can help investors to make informed trading decisions, but such decisions may also be affected by a psychological factors-the anchoring effect. This study explores the intraday price time series of Taiwan futures, and applies diffusion model and quantitative methods to analyze the relationship between the anchoring effect and price fluctuations during first passage process. Our results indicate that power-law scaling and anomalous diffusion for stock price fluctuations are related to the anchoring effect. Moreover, microscopic price fluctuations before switching point in first passage process correspond with long-term price fluctuations of Taiwan's stock market. We find that microscopic trends could provide useful information for understanding macroscopic trends in stock markets.

  6. [Mechanized system for planning technological processes].

    Science.gov (United States)

    Pashchenko, V S; Shapiro, A M

    1977-01-01

    A mechanized system for the production processes planning involving the use of an electronic code device for data preparation on a punched tape of the "EPECT-IT" type, at the base of which there are classifiers of standard operations and transitions to individual design members, is considered. A fragment of the classifier and a skeleton diagram of the system are presented. It is pointed out that the use of the system helps improve the quality of the design work, as well as to yield considerable economic advantages. The system is in operation at some enterprises of the medical engineering industry.

  7. Using Marketing Capability Maturity Model to Measure Marketing Processes at Iran Transfo Corporation

    OpenAIRE

    Arman Ahmadizad; Seyyed Mojtaba Akhavan Hejazi; Amirhossein Sabourtinat

    2011-01-01

    Abstract In this study marketing maturity model has been used in Iran Transfo Corporation. For this purpose, the five levels process maturity model has been applied. The statistical population includes managers, supervisors and experts of marketing and sales at Iran Transfo Corporation and due to its small size, the entire population has been studied as the sample of research. 11 questionnaires have been used for data collection its validity has been confirmed by content validity analysis ...

  8. Is City Marketing Opposed to Urban Planning? The Elaboration of a Pilot City Marketing Plan for the Case of Nea Ionia, Magnesia, Greece

    OpenAIRE

    Deffner, Alex; Metaxas, Theodoros

    2006-01-01

    The role of city marketing has been increasingly important in Europe. Today it has become a necessity with regard to the processes of global competition of cities, tourist attraction, urban management, city branding and urban governance. Many European cities support their competitiveness through cultural and tourism development. In addition, the majority of the implemented city marketing policies relate with culture and tourism. City marketing has faced many criticisms, the main one being tha...

  9. Economic analysis of fish processing and marketing in Ogun ...

    African Journals Online (AJOL)

    Despite the high profitability of the business, fish processors identified lack of collateral security for bank loan (96.5%), erratic power supply (92.0%) and lack of modern fish processing facilities (43.4%) as their most prevailing problems. With this high level of profitability and viability in fish processing and marketing, it is ...

  10. A prioritization methodology to strategic planning process

    International Nuclear Information System (INIS)

    Rondinelli Junior, Francisco; Cherif, Hadj Slimane

    2009-01-01

    In the process of formulation of a Strategic Plan, there is always a step that deals with choices among different options and strategies. To do that a prioritization methodology has to be applied in order to achieve the higher needs identified along the analysis and evaluation of problems. To assign priorities within a set of needs/problems of a strategic nature and identified within various areas of activity or different sectors, it is proposed a methodology that envisage the use of specific attributes for which a graded scale of values is established for each need/problem, which, at the end of the process, allows a quantitative comparison among them. The methodology presented in this paper was developed following an approach that has been used in many areas over the last 20 years by various public and private institutions, and also by international organizations involved in promotion and development work. (author)

  11. LERF Basin 44 Process Test Plan

    International Nuclear Information System (INIS)

    LUECK, K.J.

    1999-01-01

    This document presents a plan to process a portion of the Liquid Effluent Retention Facility (LERF) Basin 44 wastewater through the 200 Area Effluent Treatment Facility (ETF). The objective of this process test is to determine the most effective/efficient method to treat the wastewater currently stored in LERF Basin 44. The process test will determine the operational parameters necessary to comply with facility effluent discharge permit limits (Ecology 1995) and the Environmental Restoration Disposal Facility (ERDF) acceptance criteria (BHI-00139), while achieving ALARA goals and maintaining the integrity of facility equipment. A major focus of the test plan centers on control of contamination due to leaks and/or facility maintenance. As a pre-startup item, all known leaks will be fixed before the start of the test. During the course of the test, a variety of contamination control measures will be evaluated for implementation during the treatment of the remaining Basin 44 inventory. Of special interest will be techniques and tools used to prevent contamination spread during sampling and when opening contaminated facility equipment/piping. At the conclusion of the test, a post ALARA review will be performed to identify lessons learned from the test run which can be applied to the treatment of the remaining Basin 44 inventory. The volume of wastewater to be treated during this test run is 500,000 gallons. This volume limit is necessary to maintain the ETF radiological inventory limits per the approved authorization basis. The duration of the process test is approximately 30 days

  12. Strategic Market Planning in Conglomerate Continuing Education Programs.

    Science.gov (United States)

    Pappas, James P.

    1987-01-01

    The author tells how very large, multidivision continuing education programs can use their size as a marketing advantage. Some advantages include (1) superior service, (2) an image of high quality, (3) the bandwagon effect, and (4) stronger buying power. (CH)

  13. Building Technologies Program Multi-Year Program Plan Technology Validation and Market Introduction 2008

    Energy Technology Data Exchange (ETDEWEB)

    None, None

    2008-01-01

    Building Technologies Program Multi-Year Program Plan 2008 for technology validation and market introduction, including ENERGY STAR, building energy codes, technology transfer application centers, commercial lighting initiative, EnergySmart Schools, EnergySmar

  14. Are Small and Medium Enterprises (SMEs Planning for Strategic Marketing in South Africa?

    Directory of Open Access Journals (Sweden)

    van Scheers Louise

    2016-01-01

    Full Text Available Substantial evidence shows that strategic marketing planning leads to increased small business performance, yet most small business owners do not draw up a plan for their businesses. This paper presents the results of a secondary research survey on strategic marketing planning of SMEs in South Africa. They indicate that while the higher performing SMEs give a higher priority to marketing than to other business functions, they are still sales- or production-oriented. The higher performing SMEs are more aware of strategic planning tools. They compete with value-added products and good buyer-seller relationships. The findings suggest that broad, small business marketing principles to some extent contribute to the success of SMEs.

  15. Improved cost–benefit analysis for market-based transmission planning, a European perspective

    International Nuclear Information System (INIS)

    Papaemmanouil, A.; Bertling Tjernberg, L.; Tuan, L.A.; Andersson, G.

    2013-01-01

    This paper addresses the problem of transmission planning in interconnected power systems under the uncertainty of future generation parks and fast varying marginal production costs. The decision maker has to consider many different aspects during the definition of different transmission planning strategies that sometimes might even be contradicting. Major contributions are the incorporation of energy policy measurements in the evaluation process of candidate transmission plans and the inclusion of short- and long-term uncertainties. The proposed methodology, so-called C-TRAP, is based on a semi-dynamic heuristic approach that solves the social welfare maximization problem for several discrete steps considering different preferences for energy policy and transmission network reinforcements. The flexibility provided through the heuristic analysis is very important for decision makers in the new uncertain environment in power systems. - Highlights: • Consideration of environmental policy in the decision of transmission expansion plans. • Semi-dynamic heuristic approach including societal, economic and availability standards. • Market-based approach using nodal pricing. • The amount of reduced unserved load is not equal to the amount of capacity increase of a line. • Less environmental costs lead usually to higher congestion costs due to overly power trading

  16. A Social Media Marketing Plan for a Medium-sized Consumer Goods Company

    OpenAIRE

    Okolie, Emeka

    2013-01-01

    The objective of this study is to develop a social media marketing plan for the case com-pany to integrate it into its existing marketing communications. The case company of this study is a medium-sized consumer goods producing company that advertises its brand and products using traditional methods of advertising (radio, television, flyers and event promotion). At the moment, these methods seem to be lacking in efficiency and effective-ness caused by the saturation of marketing information w...

  17. Marketing plan for the introduction of a new high-end detection tool

    OpenAIRE

    Gibernau Torres, Alvaro

    2010-01-01

    The folowing master thesis focuses on the development of the marketing plan for a new high-end radar based detection tool. It was written in colaboration with Hilti Corp., one of the leading manufacturers of detection systems in the worldwide building construction industry. The purpose of this paper is to define the marketing mix (product, price, placement, and promotion) in order to present the market-entry strategy and eventualy become the most important ...

  18. The Nature and Operation of Training Institutes: A Generic Marketing Plan for Community Colleges.

    Science.gov (United States)

    Vivelo, Frank R.

    1991-01-01

    Discusses marketing problems and opportunities associated with satisfying demand, product-consumer match, support services, personnel, and personal involvement. Identifies overall marketing and business/financial goals and related objectives. Covers action plans, performance evaluations, curriculum design, advisory committee participation and…

  19. 76 FR 30147 - Application of the Energy Planning and Management Program Power Marketing Initiative to the...

    Science.gov (United States)

    2011-05-24

    ... Management Program Power Marketing Initiative to the Boulder Canyon Project AGENCY: Western Area Power.... SUMMARY: The Western Area Power Administration (Western), a Federal power marketing agency of the..., the Energy Management and Planning Program (Program), and the Conformed General Consolidated Power...

  20. 77 FR 19280 - Increasing Market and Planning Efficiency Through Improved Software; Notice of Technical...

    Science.gov (United States)

    2012-03-30

    ... concerns that current system data quality might not allow for an AC optimal power flow model to be properly... Market and Planning Efficiency Through Improved Software; Notice of Technical Conference: Increasing Real-Time and Day- Ahead Market Efficiency Through Improved Software Take notice that Commission staff will...

  1. Product-market differentiation: a strategic planning model for community hospitals.

    Science.gov (United States)

    Milch, R A

    1980-01-01

    Community hospitals would seem to have every reason to identify and capitalize on their product-market strengths. The strategic marketing/planning model provides a framework for rational analysis of the community hospital dilemma and for developing sensible solutions to the complex problems of accelerating hospital price-inflation.

  2. Strategic energy planning: Modelling and simulating energy market behaviours using system thinking and systems dynamics principles

    International Nuclear Information System (INIS)

    Papageorgiou, George Nathaniel

    2005-01-01

    In the face of limited energy reserves and the global warming phenomenon, Europe is undergoing a transition from rapidly depleting fossil fuels to renewable unconventional energy sources. During this transition period, energy shortfalls will occur and energy prices will be increasing in an oscillating manner. As a result of the turbulence and dynamicity that will accompany the transition period, energy analysts need new appropriate methods, techniques and tools in order to develop forecasts for the behaviour of energy markets, which would assist in the long term strategic energy planning and policy analysis. This paper reviews energy market behaviour as related to policy formation, and from a dynamic point of view through the use of ''systems thinking'' and ''system dynamics'' principles, provides a framework for modelling the energy production and consumption process in relation to their environment. Thereby, effective energy planning can be developed via computerised simulation using policy experimentation. In a demonstration model depicted in this paper, it is shown that disasters due to attractive policies can be avoided by using simple computer simulation. (Author)

  3. Planning Oil Prices In The World Market And Preventive Policies In Energy Sector Of Iran

    International Nuclear Information System (INIS)

    Raees Dana, Fariborz

    1999-01-01

    The planning of oil prices in the world can not be analyzed by means of the market-competition theory or the game theory. The current prices seem to be influenced greatly by large energy consuming industries of developed countries, oil producing corporations and cartels, and oil productions outside of OPEC. There is a lack of necessary long term policies and planning so that drastic changes in market prices can be avoided. The goal of this paper is to suggest new policies by means of discussing in following issues: 1.Initiating some form of a financial support for OPEC with the necessary follow up. 2. Utilization of oil income in sectors organized to have the least susceptibility against income loss and the lowest impact on other sectors. 3. Reducing of oil production level in the local and global framework and starting in industrialization process. 4. Replacement of oil with natural gas at a faster rate. 5. improving the oil industry infrastructure for lowering production costs and increasing variety in products in light of country economic policies and occupational strategies. 6. Imposing self-reliance on development of oil-production technology

  4. A three-stage short-term electric power planning procedure for a generation company in a liberalized market

    International Nuclear Information System (INIS)

    Nabona, Narcis; Pages, Adela

    2007-01-01

    In liberalized electricity markets, generation companies bid their hourly generation in order to maximize their profit. The optimization of the generation bids over a short-term weekly period must take into account the action of the competing generation companies and the market-price formation rules and must be coordinated with long-term planning results. This paper presents a three stage optimization process with a data analysis and parameter calculation, a linearized unit commitment, and a nonlinear generation scheduling refinement. Although the procedure has been developed from the experience with the Spanish power market, with minor adaptations it is also applicable to any generation company participating in a competitive market system. (author)

  5. 300 Area Process Trenches Postclosure Plan

    International Nuclear Information System (INIS)

    Badden, J.W.

    1998-05-01

    The 300 Area Process Trenches (300 APT) certified closure under a modified closure option and in compliance with Condition II.K.3 oft he Hartford Facility Dangerous Waste Permit (Penit) (Ecology 1994). Modified closure has been determined to be the appropriate closure option for this unit due to groundwater that remains contaminated from past operations at the 300 APT. Corrective actions required for dangerous waste constituents remaining in groundwater will occur pursuant to the 300 APT Resource Conservation and Recovery Act (RCRA) Final Status Facility Ground Water Monitoring Plan, the Hanford Site Wide Dangerous Waste Permit, and in conjunction with the Comprehensive Environmental Response, Compensation, and Liability Act (CERCLA) remedial actions at the 300-FF-5 Groundwater Operable Unit (OU) pursuant to the Record of Decision (ROD) (EPA 1996). This postclosure plan identifies the modified closure actions required at the unit under postclosure care. It contains a description of the unit, past closure actions, and postclosure care requirements subject to compliance under the Permit (condition II.K.3)

  6. Marketing the pathology practice.

    Science.gov (United States)

    Berkowitz, E N

    1995-07-01

    Effective marketing of the pathology practice is essential in the face of an increasingly competitive market. Successful marketing begins with a market-driven planning process. As opposed to the traditional planning process used in health care organizations, a market-driven approach is externally driven. Implementing a market-driven plan also requires recognition of the definition of the service. Each market to which pathologists direct their service defines the service differently. Recognition of these different service definitions and creation of a product to meet these needs could lead to competitive advantages in the marketplace.

  7. Accounting Standards and Market Value of Firms with Pension Plans

    Directory of Open Access Journals (Sweden)

    Sara Paralta

    2014-11-01

    Full Text Available This article investigates the impact of the adoption of International Accounting Standards on the market value of non-financial listed firms of the Euronext Lisbon Stock Exchange, in the PSI-20. The study of the impact of these standards is focused on the items of the Financial Statements, particularly on items subjected to the criteria of the fair value of assets and liabilities of pensions. Most of these companies have obligations to pay annuity benefits, particularly for retirement, which are managed by outsourced independent companies, such as pension funds and life insurance companies. By using a panel of the largest non-financial companies during the period 2004-2010, the results show that the setting of the fair value of those liabilities in the post-2005 period affects the market value of firms, not only on account of the adoption of the standards, but also due to the effect of the 2008 stock market crash.

  8. Facebook Marketing Plan : Company: Language Alive! English School

    OpenAIRE

    Nguyen, Phuong

    2017-01-01

    Language Alive! is a start-up in language education with good methodology, which can create a new way of learning English in Vietnam. However, the fees to run marketing ac-tivities are high, the cost per lead is very expensive according to the statistic numbers given by the school. Besides, the current marketing strategy does not seem to be effec-tive; not many people know anything about the school or realize the benefit from the new methodology; therefore, they do not have any intention to p...

  9. Plan de marketing de un centro de psicología integral

    OpenAIRE

    Celis Gutiérrez, Carmen de

    2016-01-01

    RESUMEN: A través del Trabajo de Fin de Grado se a realizar un Plan de Marketing adaptado un centro de psicología integral. Este Plan de Marketing comenzará con un análisis exhaustivo del marketing estratégico donde se utilizarán conceptos como misión, visión y valores corporativos para posteriormente definir la estrategia empresarial que delimitará el campo de trabajo. Se realizará un análisis externo del entorno e interno de la empresa para que con toda la información obtenida se real...

  10. A Study to Restructure the Marketing Plan at Dwight David Eisenhower Army Medical Center, Fort Gordon, Georgia

    Science.gov (United States)

    1993-02-01

    term plan. The components are the audit, market segmentation, marketing mix , implementation, evaluation and control. Dienemann and Wintz (1992) state...discuss the marketing mix as a separate element in their marketing plan and also use different terminology for two of the P’s. 17 They use in lieu of...definition of the marketing mix under the component of StrateQies does much to explain the four separate elements of the mix but does not state the

  11. A Project to Develop a Marketing Plan in Support of William Beaumont Army Medical Center, Fort Bliss, Texas

    Science.gov (United States)

    1989-12-01

    stressed by the Texas Hospital Association (1982), "the key to success in applying and understanding the marketing mix lies in the concept of rightness...alternatives 8. Develop the marketing mix 9. Select a strategy option Phase III (Finalization)’ 10. Design the tactics 11. Present the plan 12. Write the plan...usage incentive Marketing mix Product, price, distribution [place], marketing communication [promotion] Contingency strategies Marketing Budget (How Much

  12. THE UK ELECTRICITY MARKET EVOLUTION DURING THE LIBERALIZATION PROCESS

    Directory of Open Access Journals (Sweden)

    Delia Vasilica Rotaru

    2013-07-01

    Full Text Available This paper offers an insight on the liberalization process that took place in the United Kingdom starting with 1990 until now. The electricity market in the United Kingdom made incredible progress in the road to reaching a full level of liberalization where customers are free to choose between suppliers and services. An analysis of the most important indicators for the electricity market evolution such as electricity price, the market share of the largest generator, the energy efficiency indicator shows that the liberalization process brought many advantages starting with 2001. Also, UK has to face new challenges in order to keep the development of the industry on the right path, challenges that are presented in the final part of the paper.

  13. ANALYTIC HIERARCHY PROCESS: AN APPLICATION IN GREEN BUILDING MARKET RESEARCH

    Directory of Open Access Journals (Sweden)

    Sharmin Attaran

    2013-01-01

    Full Text Available Sustainability has become a necessity in the building industry. In recent years, as the general public is more informed and aware of sustainability related issues, they are becoming major players in the decision making process regarding their built environment. However, there are still challenges with how sustainability is communicated to occupants and owners of buildings. As the global economic crisis is continuing, the marketing of green buildings needs to be refined to communicate the lifetime benefits of sustainability. One of the ways to develop effective marketing strategies, is to understand what the occupants value the most among many aspects of green buildings thus develop focused marketing solutions. Authors present a conceptual methodology using Analytic Hierarchy Process toward identifying consumer ranking and weights of a major green building rating system’s categories. Authors use sample non-representative data to illustrate the proposed methodology, while sharing preliminary qualitative data from the research in progress.

  14. Analytic network process (ANP approach for product mix planning in railway industry

    Directory of Open Access Journals (Sweden)

    Hadi Pazoki Toroudi

    2016-08-01

    Full Text Available Given the competitive environment in the global market in recent years, organizations need to plan for increased profitability and optimize their performance. Planning for an appropriate product mix plays essential role for the success of most production units. This paper applies analytical network process (ANP approach for product mix planning for a part supplier in Iran. The proposed method uses four criteria including cost of production, sales figures, supply of raw materials and quality of products. In addition, the study proposes different set of products as alternatives for production planning. The preliminary results have indicated that that the proposed study of this paper could increase productivity, significantly.

  15. Development of a Marketing Plan at Naval Medical Center Portsmouth.

    Science.gov (United States)

    1998-03-01

    advertising, public relations, sales promotion and personal selling (Hillestad et. al., 1991). The healthcare marketer at NMCP could use all aspects...relations is an image focused program to assess the public’s attitude and interest in the organization. Sales promotion is aimed at the end consumers

  16. Problems of future energy market planning and optimization

    International Nuclear Information System (INIS)

    Vladimir Lelek; David Jaluvka

    2007-01-01

    Problems of future energy supply in the form, which is demanded - heat, liquid fuel, electricity - are described. There are several factors, which probably could be studied separately: technology and its sustain ability with respect to the raw materials resources, long time for capacity construction, for some form of energy even absence of sufficiently deep technology knowledge and model of prices. Prices are specially peculiar problem - they could be very different from the standard approach (investment, operation and maintenance, fuel, profit), if there are market instabilities and you are not able to supply market by the demanded amount form of energy with the consequences on production. Expected effect will be jump in prices or regulated supply to equalize supply and use. Such situation will be until the new capacities are put into operation or new technologies of production are established - it could be time about ten or more years and this can completely change our standard consideration of profit. The main profit will be to avoid losses and unemployment. Also concept of local or domestic raw material resources could be changed - in the free market your resources will be sold to those paying more. Probable development of energy market is described in the article and special attention is devoted to the nuclear energy, which not only consume, but also produce raw material and how to proceed to avoid crises in supply. Contemporary understanding of the problem does not enable to formulate it strictly as mathematical optimization task (Authors)

  17. Reliability constrained generation expansion planning with consideration of wind farms uncertainties in deregulated electricity market

    International Nuclear Information System (INIS)

    Hemmati, Reza; Hooshmand, Rahmat-Allah; Khodabakhshian, Amin

    2013-01-01

    Highlights: • Generation expansion planning is presented in deregulated electricity market. • Wind farm uncertainty is modeled in the problem. • The profit of each GENCO is maximized and also the safe operation of system is satisfied. • Salve sector is managed as an optimization programming and solved by using PSO technique. • Master sector is considered in pool market and Cournot model is used to simulate it. - Abstract: This paper addresses reliability constrained generation expansion planning (GEP) in the presence of wind farm uncertainty in deregulated electricity market. The proposed GEP aims at maximizing the expected profit of all generation companies (GENCOs), while considering security and reliability constraints such as reserve margin and loss of load expectation (LOLE). Wind farm uncertainty is also considered in the planning and GENCOs denote their planning in the presence of wind farm uncertainty. The uncertainty is modeled by probability distribution function (PDF) and Monte-Carlo simulation (MCS) is used to insert uncertainty into the problem. The proposed GEP is a constrained, nonlinear, mixed-integer optimization programming and solved by using particle swarm optimization (PSO) method. In this paper, Electricity market structure is modeled as a pool market. Simulation results verify the effectiveness and validity of the proposed planning for maximizing GENCOs profit in the presence of wind farms uncertainties in electricity market

  18. Couples' notions about preconception health: implications for framing social marketing plans.

    Science.gov (United States)

    Lewis, Megan A; Mitchell, Elizabeth W; Levis, Denise M; Isenberg, Karen; Kish-Doto, Julia

    2013-01-01

    To understand couples' notions of preconception health (PCH) and to inform the development of social marketing plans focused on PCH. APPROACH/DESIGN: We used a social marketing perspective to understand how couples considered PCH as a product, its potential price, how it should be promoted, and in what type of places it should be promoted. These variables are typically referred to as the four social marketing P's. Telephone interviews with couples recruited from a national database. A total of 58 couples (116 individuals) were segmented by five couple segments based on pregnancy planning intention and current parental status in which the wife or partner was 18 to 44 years of age. The five segments were combined into three categories: couples who were planning pregnancies, couples who were not planning pregnancies, or couples who were recent parents (interconception). Couple-based structured interviews lasting approximately 45 to 60 minutes were conducted via telephone. Questions inquired about couples' experience with PCH and the four social marketing P's. Commonalities existed across the four social marketing P's for the different couple segments. Notable couple-related themes that emerged included the importance of couple communication, support, and relationship quality. PCH was more relevant for couples planning a pregnancy, but nonplanning couples understood the benefits of PCH and related behaviors. Couples may be an important target audience when considering social marketing approaches for PCH. Many couples perceived the relevance of the issue to important aspects of their lives, such as health, family, and their relationships.

  19. HMO market penetration and costs of employer-sponsored health plans.

    Science.gov (United States)

    Baker, L C; Cantor, J C; Long, S H; Marquis, M S

    2000-01-01

    Using two employer surveys, we evaluate the role of increased health maintenance organization (HMO) market share in containing costs of employer-sponsored coverage. Total costs for employer health plans are about 10 percent lower in markets in which HMOs' market share is above 45 percent than they are in markets with HMO enrollments of below 25 percent. This is the result of lower premiums for HMOs than for non-HMO plans, as well as the competitive effect of HMOs that leads to lower non-HMO premiums for employers that continue to offer these benefits. Slower growth in premiums in areas with high HMO enrollments suggests that expanded HMO market share may also lower the long-run growth in costs.

  20. Supply Network Planning for New Product Market Entry in the Pharmaceutical Industry

    DEFF Research Database (Denmark)

    Hansen, Klaus Reinholdt Nyhuus; Grunow, Martin

    2011-01-01

    uncertainty and the risk of a forced label change and includes solution robustness. While considering limited shelf life of the drug, the supply of packaging material and outsourcing, the objective of our model is to reduce supply chain cost including lost peak sales from delayed market entry....... planning before and during the market entry of the drug after the drug has been approved. Production of the active pharmaceutical ingredient [API] is characterized by long change-over times due to cleaning requirements. Production planning is long term, multiple batches of each drug are produced...... industry, reimbursement negotiations have to be carried out before a drug can be marketed. These negotiations both necessitate time phasing market entries and introduce a series of uncertainties e.g. varying allowed price and awarded subsidy. Also if the label is not approved for marketing, all packaged...

  1. Improved Processing and Marketing of Healthy Fish Products in ...

    International Development Research Centre (IDRC) Digital Library (Canada)

    Improved Processing and Marketing of Healthy Fish Products in Inland Fisheries in Malawi (CultiAF). This project aims ... They will test different pre-drying methods: -no pre-drying treatment -parboiling -smoking -brining Solar dryer and business model testing Researchers will assess the solar dryers' economic performance.

  2. Examining Marketing Journals' Publication Process and Reviewer Practices

    Science.gov (United States)

    Seiler, Vicky L.; Reisenwitz, Timothy H.; Schibrowsky, John A.

    2011-01-01

    This study examines reviewer practices at 11 marketing journals. The results for the top three journals are compared to eight comparable journals that are typically considered to be non-top-tier journals. The results suggest that the reviewers and the review processes at the top journals differ significantly from those of the non-top-tier…

  3. Plan for advanced microelectronics processing technology application

    Energy Technology Data Exchange (ETDEWEB)

    Goland, A.N.

    1990-10-01

    The ultimate objective of the tasks described in the research agreement was to identify resources primarily, but not exclusively, within New York State that are available for the development of a Center for Advanced Microelectronics Processing (CAMP). Identification of those resources would enable Brookhaven National Laboratory to prepare a program plan for the CAMP. In order to achieve the stated goal, the principal investigators undertook to meet the key personnel in relevant NYS industrial and academic organizations to discuss the potential for economic development that could accompany such a Center and to gauge the extent of participation that could be expected from each interested party. Integrated of these discussions was to be achieved through a workshop convened in the summer of 1990. The culmination of this workshop was to be a report (the final report) outlining a plan for implementing a Center in the state. As events unfolded, it became possible to identify the elements of a major center for x-ray lithography on Lone Island at Brookhaven National Laboratory. The principal investigators were than advised to substitute a working document based upon that concept in place of a report based upon the more general CAMP workshop originally envisioned. Following that suggestion from the New York State Science and Technology Foundation, the principals established a working group consisting of representatives of the Grumman Corporation, Columbia University, the State University of New York at Stony Brook, and Brookhaven National Laboratory. Regular meetings and additional communications between these collaborators have produced a preproposal that constitutes the main body of the final report required by the contract. Other components of this final report include the interim report and a brief description of the activities which followed the establishment of the X-ray Lithography Center working group.

  4. Implementation Plan for a Common Nordic Retail Market. Evaluation of the responses on the public consultation

    Energy Technology Data Exchange (ETDEWEB)

    2010-09-15

    Draft implementation plan for a common Nordic Retail Market was developed in close cooperation with relevant stakeholders in the Nordic electricity market during winter and spring 2010. The implementation plan outlines what should be done, by whom and when in order to create a common Nordic end user market over the coming years. NordREG organised a public consultation on the draft implementation plan from the end of June until the beginning of the August, 2010 and received 25 responses from stakeholders. This evaluation report includes summary of stakeholders' responses and NordREG comments on stakeholders' views. The evaluation of the responses has been taken into account during the finalization of the implementation plan

  5. Mitigating global warming: traditional versus alternative approaches in a planning versus a market context

    Energy Technology Data Exchange (ETDEWEB)

    Olerup, Brita [Royal Inst. of Technology, Dept. of Industrial Economics and Management, Stockholm (Sweden)

    2002-06-01

    Economic efficiency tends to be an important argument when different means of environmental control are assessed and suggested. Considering that the most cost-efficient means are not the ones most frequently chosen and used, some other qualities seem to play an equally important role. I use findings from organisational theory and negotiation theory to better understand what is concealed in the black-box of decision-making and implementation. My empirical material consists of case studies of four different means of environmental control used in Sweden during the 1990s to mitigate the threat of global warming. These are an environmental tax, a licensing trial, municipal energy planning, and technology procurement. Each represents a particular discipline (economic, legal, physical planning, or technological) in which a context (planning or market) and an approach (traditional relay race or alternative process-oriented) are combined. Although each means has its particular niche, some qualities stand out as superior. Such means need to be divisible in space as well as in time. It is then easier to get started. Since it is just as easy to deviate from, rather than adhere to, the predetermined course after a while, some incentive must be given to the person in charge of implementation. In other words, the classic proverb of using sticks and carrots is still valid although it is not always taken to heart and practised. (Author)

  6. Relationship marketing and disadvantaged health care segments: using internal marketing to improve the vocational rehabilitation process.

    Science.gov (United States)

    Peltier, James W; Scovotti, Carol

    2004-01-01

    The purpose of vocational rehabilitation (VR) is to provide disabled individuals with the training and support services needed to assimilate into the workforce. This study incorporates concepts developed in the relationship marketing and internal marketing literature to determine the factors that influence overall satisfaction of vocational training services. Results underscore the importance of social and structural bonds that develop among the multiple stakeholders involved in the VR process. Satisfaction is also influenced by the design and equipment used in the facilities and the efficiency of initiating VR services. A highly reliable instrument to measure VR participant satisfaction is presented.

  7. Selection of power market structure using the analytic hierarchy process

    International Nuclear Information System (INIS)

    Subhes Bhattacharyya; Prasanta Kumar Dey

    2003-01-01

    Selection of a power market structure from the available alternatives is an important activity within an overall power sector reform program. The evaluation criteria for selection are both subjective as well as objective in nature and the selection of alternatives is characterised by their conflicting nature. This study demonstrates a methodology for power market structure selection using the analytic hierarchy process, a multiple attribute decision- making technique, to model the selection methodology with the active participation of relevant stakeholders in a workshop environment. The methodology is applied to a hypothetical case of a State Electricity Board reform in India. (author)

  8. A fuzzy mixed integer programming for marketing planning

    Directory of Open Access Journals (Sweden)

    Abolfazl Danaei

    2014-03-01

    Full Text Available One of the primary concerns to market a product is to find appropriate channel to target customers. The recent advances on information technology have created new products with tremendous opportunities. This paper presents a mixed integer programming technique based on McCarthy's 4PS to locate suitable billboards for marketing newly introduced IPHONE product. The paper considers two types of information including age and income and tries to find the best places such that potential consumers aged 25-35 with high income visit the billboards and the cost of advertisement is minimized. The model is formulated in terms of mixed integer programming and it has been applied for potential customers who live in city of Tabriz, Iran. Using a typical software package, the model detects appropriate places in various parts of the city.

  9. Problems of future energy market planning and optimization

    International Nuclear Information System (INIS)

    Lelek, V.; Jaluvka, D.

    2007-01-01

    Probable development of energy market is described in the article and special attention is devoted to the nuclear energy, which not only consume, but also produce raw material and how to proceed to avoid crises in supply. Problems of future energy supply of heat, liquid fuel, electricity are described. Expected effect will be jump in prices or regulated supply to equalize supply and use. It can completely change our standard consideration of profit

  10. River Basin Management Plans - Institutional framework and planning process

    DEFF Research Database (Denmark)

    Frederiksen, Pia; Nielsen, Helle Ørsted; Pedersen, Anders Branth

    2011-01-01

    The report it a deliverable to the Waterpraxis project, based on research carried out in WP3. It is based on country reports from analyses of water planning in one river basin district in each of the countries Sweden, Finland, Latvia, Lithuania, Poland, Germany and Denmark, and it compares the in...

  11. Project To Design a Marketing Plan for Promoting Educators' Awareness of and Access to ERIC Products. Proposed Marketing Plan.

    Science.gov (United States)

    Contemporary Associates, Inc., Washington, DC.

    The proposed strategy, which is designed to maximize the effectiveness and minimize the costs of marketing the Information Analysis Products (IAPs) produced by the 16 ERIC Clearinghouses, is based on a study of the concept of centralized versus decentralized ordering of selected ERIC products. The experiment measured four variables--postage,…

  12. The Essence of Equivalent Markets in Determining the Market Value of Land Property for Variable Planning Factors

    Directory of Open Access Journals (Sweden)

    Wójciak Ewelina

    2016-09-01

    Full Text Available The leading local legislation act defining the spatial policy is the local development plan, the financing of which is the commune’s responsibility. The beneficiary of activities aimed at the transformation of the intended property use is its owner or its perpetual lessee – with lessees incurring the costs of adopting the local development plans through so-called zoning fees, the amount of which, often controversial, has become the source of numerous lawsuits. The presented problem of an outside-business and often radical change of land value corresponds to the market dilemmas in determining equivalent markets, and establishing price-setting factors and their impact on the value of real estate.

  13. The method of planning the energy consumption for electricity market

    Science.gov (United States)

    Russkov, O. V.; Saradgishvili, S. E.

    2017-10-01

    The limitations of existing forecast models are defined. The offered method is based on game theory, probabilities theory and forecasting the energy prices relations. New method is the basis for planning the uneven energy consumption of industrial enterprise. Ecological side of the offered method is disclosed. The program module performed the algorithm of the method is described. Positive method tests at the industrial enterprise are shown. The offered method allows optimizing the difference between planned and factual consumption of energy every hour of a day. The conclusion about applicability of the method for addressing economic and ecological challenges is made.

  14. A New View at the Planning Marketing Popular Products: Exploratory Study Electronics Sector with Companies in Brazil.

    Directory of Open Access Journals (Sweden)

    Evange Elias Assis

    2015-06-01

    Full Text Available The increased consumption of appliance and electronic products by lower-income population represented a growth opportunity for companies in the sector. The overall objective of this paper is to investigate how appliance and electronic product manufacturers draw up their marketing planning for low-end products. An exploratory approach was taken in this study, comprising the literature review and the empirical research which was conducted in two stages by combining the qualitative and quantitative approaches. The study group comprised companies affiliated with National Association of Appliance and Electronic Product Manufacturers (ELETROS. Results indicate that in 87.5% of cases the marketing planning focuses on the product. The companies are concerned to differentiate the low-end products on the market mainly by design (87.5% and innovation (62.5%. Within this context, it seems that the opportunity for growth of the appliance and electronic product companies can be boosted when implementing specific marketing planning for low-end products. Innovation is needed in all processes from project design of the product to its distribution. 

  15. OSUL2013: Fostering Organizational Change through a Grassroots Planning Process

    Science.gov (United States)

    Schlosser, Melanie

    2011-01-01

    This paper provides background on planning and organizational culture change in libraries and describes a grassroots planning process taking place at the Ohio State University Libraries. Now in its third phase, the process aims to create a long-term plan for the organization while fostering a more collaborative, innovative culture.

  16. 77 FR 64311 - Potential Market Impact of the Proposed Fiscal Year 2014 Annual Materials Plan; National Defense...

    Science.gov (United States)

    2012-10-19

    ... actually be associated with the two material research and development projects will depend on the market... Market Impact of the Proposed Fiscal Year 2014 Annual Materials Plan; National Defense Stockpile Market... Stockpile Market Impact Committee, co-chaired by the Departments of Commerce and State, is seeking public...

  17. SWOT Analysis of the Romanian Tourism Market Component of the Marketing Plan

    Directory of Open Access Journals (Sweden)

    Șerban Comănescu Adrian

    2017-01-01

    Full Text Available Managing the marketing-related activity is all about the context assesement in wich a company finds itself at a given time. The marketing specialist will perform a detailed analysis, i.e. a SWOT Analysis, through wich he can pinpoint the company’s strong points in corellation with the favourable opportunities that may be generated in the company’s environment at a given time, and to wheigh these assets and apportunities compared to the weaknesses and threats that may occur and create hazards in the company’s activity. The company has to keep track of all the elements mentioned above by using a thoroughly executed study and to unearth its opportunities and advantages, but also threats and weaknesses and act accordingly in his upcoming marketing-related activities. This paper’s objective is to perform a SWOT analysis in regard with the Romanian tourism market. The Romanian tourist market has great potential, but it is insuficiently valorified.

  18. Plan de comunicación y marketing de la Biblioteca de la Universidad de Alcalá

    OpenAIRE

    Gallo-Rolanía, Carmen T.; Domínguez-Aroca, María-Isabel; Labat-Villalba, Ana-Patricia; Pedrosa-López, María-Dolores; Ramos-Merino, Juan-Luis

    2008-01-01

    The design and development of a communications and marketing plan as a high-quality management tool presents as its first objective an ongoing process of improvement of the services that the University of Alcalá Library renders to its users and the promotion of its image in a new educative environment. To this aim, a working group has been created and the process has been carefully planified. This process consisted of environmental analysis and proposal of a set of improvement measures. The C...

  19. Overview of planning process at FFTF [Fast Flux Test Facility

    International Nuclear Information System (INIS)

    Gadeken, A.D.

    1986-03-01

    The planning process at the Fast Flux Test Facility (FFTF) is controlled through a hierarchy of documents ranging from a ten-year strategic plan to a weekly schedule. Within the hierarchy are a Near-Term (three-year) Operating Plan, a Cycle (six-month) Plan, and an Outage/Operating Phase Schedule. Coordination of the planning process is accomplished by a dedicated preparation team that also provides an overview of the formal planning timetable which identifies key action items required to be completed before an outage/operating phase can begin

  20. Marketing v developmentu

    OpenAIRE

    Gottwaldová, Hana

    2008-01-01

    The diploma thesis named Marketing in Development focuses on the compilation of a marketing plan for a development project. This plan is based on the set of fundamental rules relating to development and the particular phases of a development process. A marketing survey is another important starting point and issue. The plan itself is aimed at developing a fictitious office project in Prague. It also contains some practical suggestions on how to apply some marketing tools in practice and, more...

  1. 20 strategies for marketing your managed care plan.

    Science.gov (United States)

    Firshein, J

    1996-01-01

    In today's fiercely competitive managed care marketplace, healthcare executives must find a way to set their plans apart from the competition and build a sufficient customer base. At the same time, they must confront a growing anti-managed care backlash among a wary and confused public. Healthcare executive magazine talked with managed care experts to gather their views on key strategies to help executives meet both of these challenges. Here's what they suggest.

  2. MO-B-BRB-00: Optimizing the Treatment Planning Process

    International Nuclear Information System (INIS)

    2015-01-01

    The radiotherapy treatment planning process has evolved over the years with innovations in treatment planning, treatment delivery and imaging systems. Treatment modality and simulation technologies are also rapidly improving and affecting the planning process. For example, Image-guided-radiation-therapy has been widely adopted for patient setup, leading to margin reduction and isocenter repositioning after simulation. Stereotactic Body radiation therapy (SBRT) and Radiosurgery (SRS) have gradually become the standard of care for many treatment sites, which demand a higher throughput for the treatment plans even if the number of treatments per day remains the same. Finally, simulation, planning and treatment are traditionally sequential events. However, with emerging adaptive radiotherapy, they are becoming more tightly intertwined, leading to iterative processes. Enhanced efficiency of planning is therefore becoming more critical and poses serious challenge to the treatment planning process; Lean Six Sigma approaches are being utilized increasingly to balance the competing needs for speed and quality. In this symposium we will discuss the treatment planning process and illustrate effective techniques for managing workflow. Topics will include: Planning techniques: (a) beam placement, (b) dose optimization, (c) plan evaluation (d) export to RVS. Planning workflow: (a) import images, (b) Image fusion, (c) contouring, (d) plan approval (e) plan check (f) chart check, (g) sequential and iterative process Influence of upstream and downstream operations: (a) simulation, (b) immobilization, (c) motion management, (d) QA, (e) IGRT, (f) Treatment delivery, (g) SBRT/SRS (h) adaptive planning Reduction of delay between planning steps with Lean systems due to (a) communication, (b) limited resource, (b) contour, (c) plan approval, (d) treatment. Optimizing planning processes: (a) contour validation (b) consistent planning protocol, (c) protocol/template sharing, (d) semi

  3. MO-B-BRB-00: Optimizing the Treatment Planning Process

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    2015-06-15

    The radiotherapy treatment planning process has evolved over the years with innovations in treatment planning, treatment delivery and imaging systems. Treatment modality and simulation technologies are also rapidly improving and affecting the planning process. For example, Image-guided-radiation-therapy has been widely adopted for patient setup, leading to margin reduction and isocenter repositioning after simulation. Stereotactic Body radiation therapy (SBRT) and Radiosurgery (SRS) have gradually become the standard of care for many treatment sites, which demand a higher throughput for the treatment plans even if the number of treatments per day remains the same. Finally, simulation, planning and treatment are traditionally sequential events. However, with emerging adaptive radiotherapy, they are becoming more tightly intertwined, leading to iterative processes. Enhanced efficiency of planning is therefore becoming more critical and poses serious challenge to the treatment planning process; Lean Six Sigma approaches are being utilized increasingly to balance the competing needs for speed and quality. In this symposium we will discuss the treatment planning process and illustrate effective techniques for managing workflow. Topics will include: Planning techniques: (a) beam placement, (b) dose optimization, (c) plan evaluation (d) export to RVS. Planning workflow: (a) import images, (b) Image fusion, (c) contouring, (d) plan approval (e) plan check (f) chart check, (g) sequential and iterative process Influence of upstream and downstream operations: (a) simulation, (b) immobilization, (c) motion management, (d) QA, (e) IGRT, (f) Treatment delivery, (g) SBRT/SRS (h) adaptive planning Reduction of delay between planning steps with Lean systems due to (a) communication, (b) limited resource, (b) contour, (c) plan approval, (d) treatment. Optimizing planning processes: (a) contour validation (b) consistent planning protocol, (c) protocol/template sharing, (d) semi

  4. The Role of Local Community in the Marketing Planning for Sustainable Tourism National Park Skadar Lake (Montenegro

    Directory of Open Access Journals (Sweden)

    Darko Lacmanović

    2014-07-01

    Full Text Available The relationship between local community and tourism sector is an important issue in the marketing management of tourist destinations in theoretical and practical terms. It is especially important to consider specific issues relating to sustainable tourism marketing process and the participation of local people in the process. The subject of this work is to determine the existence of significant differences in the local community attachment and involment that may affect the marketing plan in offering different types of sustainable tourism in the National Park “Skadar Lake”.The research was conducted using a survey on a sample of 51 households in the stated area, using few statistical method for processing data (The T-test for independent samples; ANOVA.Examined: the perceived importance of the supply of sustainable forms of tourism; attitude towards tourists / visitors and the perception level of tourism marketing trends.Testing the validity of the hypotheses noted the following. Rejection of Hypothesis 1 clearly states that men and women do not have clear differences of opinions regarding the development of sustainable tourism offers. Partially confirmed Hypothesis 2 showed a more significant difference in the positive attitudes of the middle-aged group, which indicates the need for careful marketing communication in relation to other age groups. Confirming the Hypothesis 3 has highlighted the clearer perception of local residents who are employed in the tourism sector about the advantages and disadvantages of tourism development. The Hypothesis 4 regarding significant monitoring of the developments in the tourism market of highly educated residents and resident-employees in the tourism sector, public services, culture and education in relation to other comparable groups has been confirmed. The rejection of the Hypothesis 5 shows that the place of residence does not significantly affect the views of local residents about the development of

  5. Strategic planning to reduce conflicts for offshore wind development in Taiwan: A social marketing perspective.

    Science.gov (United States)

    Chen, Jyun-Long; Liu, Hsiang-Hsi; Chuang, Ching-Ta

    2015-10-15

    This study aims to improve the current inefficiency and ineffectiveness of communications among stakeholders when planning and constructing offshore wind farms (OWFs). An analysis using a social marketing approach with segmentation techniques is used to identify the target market based on stakeholders' perceptions. The empirical results identify three stakeholder segments: (1) impact-attend group; (2) comprehensive group; and (3) benefit-attend group. The results suggest that communication should be implemented to alter stakeholders' attitudes toward the construction of OWFs. Furthermore, based on the results of segmentation, target markets are identified to plan the communication strategies for reducing the conflicts among stakeholders of OWF construction. The results also indicated that in the planning phase of construction for OWFs, effective stakeholder participation and policy communication can enhance the perception of benefits to reduce conflict with local communities and ocean users. Copyright © 2015 Elsevier Ltd. All rights reserved.

  6. Influence of the demand information quality on planning process accuracy in supply chain. Case studies

    Directory of Open Access Journals (Sweden)

    Natalia Szozda

    2013-06-01

    Full Text Available Background: Identification and analysis of factors that affect the accuracy of demand planning process across the supply chain is one of the most important problems which influence the effectiveness of its material and information flows. Material and methods: On the basis of demand planning process investigation authors define the main elements affecting the right supply chain performance level and investigate the possible connections between demand information quality and demand planning process accuracy. Later, an overview of some recent developments in the analyzed research area is provided. Results: Based on the literature review, there is described the defined factors impact on the accuracy of demand plan in each echelon for case companies. There are considered three cases. The examples illustrate supply chains of different manufacturing companies. The focus is placed on demand planning across the supply chains. The issue of determining the accuracy of future sales plans in each echelon of supply chains and factors affecting it are raised. Taking into account the case companies demand planning process analyses, there are defined possible quality measures, that are possible to be used when forecasting the customer demand. Conclusions: One of the most important and difficult planning area in the companies is becoming planning demand. Errors in planning are reflected not just in the business resource planning but also in the entire supply chain. Presented cases show that many factors affect the proper demand planning process in the supply chain, like e.g.  information technologies, lead-time, or number of supplied materials. As it can be seen from the case studies, the model of collecting information from the market plays an important role in the demand planning process.

  7. Marketing Strategy and Promotion Plan of a Web Store In Finland. Case Company X

    OpenAIRE

    Katc, Viacheslav

    2015-01-01

    The purpose of this thesis was to create a modern marketing strategy for a Finnish webstore and to develop an appropriate marketing plan for promotion of a new brand. The data for the theoretical part of this thesis were collected from secondary data resources, including literature, articles and the Internet. The primary and the secondary data for the empirical part of this thesis were gathered in the Internet from various articles, thematic forums and official statistics of Finland. ...

  8. Strategic planning and marketing research for older, inner-city health care facilities: a case study.

    Science.gov (United States)

    Wood, V R; Robertson, K R

    1992-01-01

    Numerous health care facilities, located in downtown metropolitan areas, now find themselves surrounded by a decaying inner-city environment. Consumers may perceive these facilities as "old," and catering to an "urban poor" consumer. These same consumers may, therefore, prefer to patronize more modern facilities located in suburban areas. This paper presents a case study of such a health care facility and how strategic planning and marketing research were conducted in order to identify market opportunities and new strategic directions.

  9. Perancangan Marketing Plan sebagai Salah Satu Strategi untuk Meningkatkan Penjualan pada Pa Tani Organik

    OpenAIRE

    Saragih, Rintan

    2016-01-01

    Ketertarikan masyarakat untuk mengkonsumsi makanan organic mulai meningkat, dalam hal ini adalah sayuran dan buah. Masyarakat mulai perduli terhadap kesehatan. “Pa Tani Organik” salah satu produsen penghasil sayur dan buah organic berusaha untuk memenuhi kebutuhan masyarakat tersebut. Proses pemasaran yang selama ini dilakukan melalui direct marketing. Untuk meningkatkan penjualan pada “Pa Tani Organik” maka perlu dirancang marketing plan agar diperoleh hasil yang maksimal. Analisa strategi a...

  10. Features of the Market Achievement Plan (MAPII) contracts

    International Nuclear Information System (INIS)

    Roberts, B.

    2002-01-01

    This PowerPoint presentation described the MAPII products and contract characteristics with reference to aggregator role, location and system development. Work underway by the Balancing Pool for Alberta's Electricity Consumers was highlighted. It was demonstrated that 'all-in' costs of PPAs exceed market prices. Charts depicting both unit and strip contract interfaces were included. It was noted that the sale of a strip contract requires an aggregator whose function will essentially replace the interface between power pool participants and the power pool. Strip contract buyers will interface with the aggregator. The aggregator will have no discretion in managing offers. The three options for aggregator location are for the aggregator to be part of the balancing pool, attached to the power pool, or as an independent agent. 2 figs

  11. Penerapan Enterprise Resource Planning (ERP pada Sistem Pembelian, Penjualan dan Inventory Barang di Mini Market 7 Putra

    Directory of Open Access Journals (Sweden)

    Andre Nofriandi

    2015-10-01

    Full Text Available 7 Putra is one of the mini market located on the Pasar Sungai Sariak. Purchasing, sales, and inventory of goods on this market mini is done without using a computer. It can be seen from the process of buying new goods, the receipt of goods, payment to suppliers, inventories in storage, movement of goods, sales of goods and payments from customers. ll of the above processes suffer from the financial constraints and poorly controlled. Application development Enterprise Resource Planning (ERP in a mini-market 7 Putra to assist and facilitate the process of purchase, sales and inventory items. Implementation of ERP in 7 Putra done through several stages of the business process analysis, analysis of ERP selection, ERP implementation and ERP testing. In filming the analysis of business processes, use BPMN (Business Process Modeling Notation. The module used in this research is the main module purchase, sales, as well as items and inventory. Before the implementation of ERP. ERP selection was done according to the 7th Round. The results of the election analysis showed FrontAccounting application is an application that is suitable for 7 Putra. ERP implementation is done by using the application FrontAccounting. System testing is done to check and make sure it is appropriate and ERP applications can run as expected. The test is based on existing business processes in 7 Putra. Results of testing ERP accordance with existing reporting and business processes in the 7th Round

  12. The use of programme planning and social marketing models by a state public health agency: a case study.

    Science.gov (United States)

    Kohr, J M; Strack, R W; Newton-Ward, M; Cooke, C H

    2008-03-01

    To investigate the use of planning models and social marketing planning principles within a state's central public health agency as a means for informing improved planning practices. Qualitative semi-structured interviews were conducted with 30 key programme planners in selected division branches, and a quantitative survey was distributed to 63 individuals responsible for programme planning in 12 programme-related branches. Employees who have an appreciation of and support for structured programme planning and social marketing may be considered the 'low hanging fruit' or 'early adopters'. On the other hand, employees that do not support or understand either of the two concepts have other barriers to using social marketing when planning programmes. A framework describing the observed factors involved in programme planning on an individual, interpersonal and organizational level is presented. Understanding the individual and structural barriers and facilitators of structured programme planning and social marketing is critical to increase the planning capacity within public health agencies.

  13. An Operational Process for Workforce Planning

    National Research Council Canada - National Science Library

    Emmerichs, Robert

    2004-01-01

    .... This report describes a methodology, developed by RAND at the behest of the Deputy Assistant Secretary of Defense for Civilian Personnel Policy, for conducting workforce planning-a methodology...

  14. Evaluating the role of collaborative planning in BC's Parks and Protected Areas Management Planning process

    OpenAIRE

    Ronmark, Tracy

    2005-01-01

    BC's protected areas system has recently doubled in size as a result of land use planning across the province. Managing protected areas to meet many goals requires thoughtful planning that involves stakeholder participation and dispute resolution through the plan development and implementation stages. This research identifies the best practices for planning and evaluates protected areas management planning processes based on those criteria. Evaluative criteria were developed from a literature...

  15. Planning successful change incorporating processes and people.

    Science.gov (United States)

    Hewitt-Taylor, Jaqui

    Implementing change is a core element of developing healthcare practice. While planning the practical aspects of change is vital, so too is considering how people will perceive and be affected by an innovation, including what individuals and teams will gain or lose, who the opinion leaders will be and the influence of workplace culture. The aim of this article is to highlight some of the considerations that may be useful in planning successful change.

  16. Plan de marketing para el posicionamiento de mercado del Taller Automotriz "Los Turbos".

    OpenAIRE

    Lomas Lomas, Shirley Karina; Riera Cevallos, Jenny Belén

    2015-01-01

    Propuesta de un plan de marketing para mejorar el posicionamiento del taller automotriz “Los Turbos”, a través de la evaluación del comportamiento del cliente y el diseño de estrategias, que permitan al negocio obtener una ventaja competitiva, incrementando la cuota de mercado y las ventas crezcan. Proposal for a marketing plan to improve the positioning of the business "Turbos", through the evaluation of customer behavior and designing strategies that allow the business to obtain a ...

  17. [Ethical issues in a market dispute between clinical laboratories and a health plan: case report].

    Science.gov (United States)

    Pinheiro, Malone Santos; de Brito, Ana Maria Guedes; Jeraldo, Verônica de Lourdes Sierpe; Pinheiro, Kariny Souza

    2011-01-01

    In Brazil the private health plans appear as an alternative to the public health assistance. This segment suffered great intensification in the seventies and eighties, culminating in the entry of large insurance company in the scenario of supplementary medicine. Quickly, the service providers associated with these insurance companies, consolidating them in the market and triggering a relationship of dependency. This article analyzed, in the form of a case report, a marketing dispute between clinical laboratories and a health plan, emphasizing the moral and ethical aspects involved in this episode.

  18. A marketing plan for the ice cream brand Max Adventures in food service

    OpenAIRE

    Carbó, Marina Cercós

    2013-01-01

    A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics This project consists on developing a marketing plan in the Spanish market for the ice cream brand Max Adventures in the food service sector. The objective of the plan is to increase current level of sales and distribution. For this reason an external and internal audit is done in order to understand the context, observe what competitors are...

  19. Marketing in nursing organizations.

    Science.gov (United States)

    Chambers, S B

    1989-05-01

    The purpose of chapter 3 is to provide a conceptual framework for understanding marketing. Although it is often considered to be, marketing is not really a new activity for nursing organizations. What is perhaps new to most nursing organizations is the conduct of marketing activities as a series of interrelated events that are part of a strategic marketing process. The increasingly volatile nursing environment requires a comprehensive approach to marketing. This chapter presents definitions of marketing, the marketing mix, the characteristics of nonprofit marketing, the relationship of strategic planning and strategic marketing, portfolio analysis, and a detailed description of the strategic marketing process. While this chapter focuses on marketing concepts, essential components, and presentation of the strategic marketing process, chapter 4 presents specific methods and techniques for implementing the strategic marketing process.

  20. Defining and Analyzing the Market.

    Science.gov (United States)

    Smith, Wendell L.

    1986-01-01

    Market analysis and definition are critical to developing a marketing plan for continuing education. The process begins with assessment of institutional resources and goals, as well as assessment of the competition. A target market is then chosen and a marketing plan is devised. (CH)

  1. 44 CFR 78.9 - Planning grant approval process.

    Science.gov (United States)

    2010-10-01

    ..., DEPARTMENT OF HOMELAND SECURITY INSURANCE AND HAZARD MITIGATION National Flood Insurance Program FLOOD MITIGATION ASSISTANCE § 78.9 Planning grant approval process. The State POC will evaluate and approve applications for Planning Grants. Funds will be provided only for the flood portion of any mitigation plan, and...

  2. Distributed Market-Based Algorithms for Multi-Agent Planning with Shared Resources

    Science.gov (United States)

    2013-02-01

    1 Introduction 1 2 Distributed Market-Based Multi-Agent Planning 5 2.1 Problem Formulation...over the deterministic planner, on the “test set” of scenarios with changing economies. . . 50 xi xii Chapter 1 Introduction Multi-agent planning is...representation of the objective (4.2.1). For example, for the supply chain mangement problem, we assumed a sequence of Bernoulli coin flips, which seems

  3. Couples’ Notions About Preconception Health: Implications for Framing Social Marketing Plans

    Science.gov (United States)

    Lewis, Megan A.; Mitchell, Elizabeth W.; Levis, Denise M.; Isenberg, Karen; Kish-Doto, Julia

    2015-01-01

    Purpose To understand couples’ notions of preconception health (PCH) and to inform the development of social marketing plans focused on PCH. Approach/Design We used a social marketing perspective to understand how couples considered PCH as a product, its potential price, how it should be promoted, and in what type of places it should be promoted. These variables are typically referred to as the four social marketing P’s. Setting Telephone interviews with couples recruited from a national database. Participants A total of 58 couples (116 individuals) were segmented by five couple segments based on pregnancy planning intention and current parental status in which the wife or partner was 18 to 44 years of age. The five segments were combined into three categories: couples who were planning pregnancies, couples who were not planning pregnancies, or couples who were recent parents (interconception). Method Couple-based structured interviews lasting approximately 45 to 60 minutes were conducted via telephone. Questions inquired about couples’ experience with PCH and the four social marketing P’s. Results Commonalities existed across the four social marketing P’s for the different couple segments. Notable couple-related themes that emerged included the importance of couple communication, support, and relationship quality. PCH was more relevant for couples planning a pregnancy, but nonplanning couples understood the benefits of PCH and related behaviors. Conclusion Couples may be an important target audience when considering social marketing approaches for PCH. Many couples perceived the relevance of the issue to important aspects of their lives, such as health, family, and their relationships. PMID:23286659

  4. Market development directory for solar industrial process heat systems

    Energy Technology Data Exchange (ETDEWEB)

    None

    1980-02-01

    The purpose of this directory is to provide a basis for market development activities through a location listing of key trade associations, trade periodicals, and key firms for three target groups. Potential industrial users and potential IPH system designers were identified as the prime targets for market development activities. The bulk of the directory is a listing of these two groups. The third group, solar IPH equipment manufacturers, was included to provide an information source for potential industrial users and potential IPH system designers. Trade associates and their publications are listed for selected four-digit Standard Industrial Code (SIC) industries. Since industries requiring relatively lower temperature process heat probably will comprise most of the near-term market for solar IPH systems, the 80 SIC's included in this chapter have process temperature requirements less than 350/sup 0/F. Some key statistics and a location list of the largest plants (according to number of employees) in each state are included for 15 of the 80 SIC's. Architectural/engineering and consulting firms are listed which are known to have solar experience. Professional associated and periodicals to which information on solar IPH sytstems may be directed also are included. Solar equipment manufacturers and their associations are listed. The listing is based on the SERI Solar Energy Information Data Base (SEIDB).

  5. Unpackaging residential segregation: the importance of scale and informal market processes

    Directory of Open Access Journals (Sweden)

    Peter M. Ward

    2010-06-01

    Full Text Available This paper addresses two principal issues: a the scale at which one examines urban segregation; and b how informality, specifically accessibility to land markets and the process of land appropriation by low-income groups in Latin American cities, influences segregation patterns. Using Mexico City as a case study for Latin America, it shows that macro residential segregation levels are not becoming more polarized as many believe, due to informality of the market place and the weak state intervention through planning and zoning. However, there is a hardening of boundaries between adjacent neighborhoods as people turn to gated communities, largely for security reasons. Case study material from three Mexican cities are presented to examine how the nature of residential land costs and market segmentation contributes to segregation in Latin American cities. In a second case study, data from peri-urban low-income self-build settlements (colonias in Texas cities demonstrate how existing inequality patterns can be reproduced by differential access to land markets. They further argue a case that such isolated (rural settlements serving nearby urban labor market, should also be included in any analysis of urban segregation patterns, even if they do not form part of the contiguous urban area.

  6. Data management and processing plan, Department of Applied Geodesy

    International Nuclear Information System (INIS)

    1992-08-01

    This plan outlines Data Management and Data Processing requirements of the Department of Applied Geodesy (DAG) and presents the plan to meet these requirements (These requirements are derived from the functional needs of the Department to meet the SSCL alignment tolerances and schedules). In addition, this document presents a schedule for the implementation of this plan. This document is an integral part of the Alignment Plan of the SSCL

  7. Kennedy Space Center Orion Processing Team Planning for Ground Operations

    Science.gov (United States)

    Letchworth, Gary; Schlierf, Roland

    2011-01-01

    Topics in this presentation are: Constellation Ares I/Orion/Ground Ops Elements Orion Ground Operations Flow Orion Operations Planning Process and Toolset Overview, including: 1 Orion Concept of Operations by Phase 2 Ops Analysis Capabilities Overview 3 Operations Planning Evolution 4 Functional Flow Block Diagrams 5 Operations Timeline Development 6 Discrete Event Simulation (DES) Modeling 7 Ground Operations Planning Document Database (GOPDb) Using Operations Planning Tools for Operability Improvements includes: 1 Kaizen/Lean Events 2 Mockups 3 Human Factors Analysis

  8. High pressure processing reaches the U.S. market

    International Nuclear Information System (INIS)

    Mermelstein, N.H.

    1997-01-01

    The first food product commercially produced by a U.S. company using high-pressure processing has had successful test market results. High-pressure processing permits food to be preserved by subjecting it to pressures in the range of 60,000-100,000 psi for a short time instead of exposing the food to heat, freezing, chemicals, or irradiation. To produce Classic Guacamole, Avomex of Keller, Texas, uses a batch isostatic press to deactivate the enzymes in the avocado and to kill bacteria, obtaining a refrigerated shelf life of over 30 days. The guacamole is then vacuum packed and processed again. The product undergoes no heat treatment and does not contain preservatives, and the high pressure does not affect its texture, color, or taste. Meanwhile, a continuous system for high-pressure processing of pumpable foods is currently being developed by Flow International of Kent, Washington, and will be used for testing and applications work at Oregon State University

  9. Nuclear-Renewable Hybrid Energy System Market Analysis Plans

    Energy Technology Data Exchange (ETDEWEB)

    Ruth, Mark

    2016-06-09

    This presentation describes nuclear-renewable hybrid energy systems (N-R HESs), states their potential benefits, provides figures for the four tightly coupled N-R HESs that NREL is currently analyzing, and outlines the analysis process that is underway.

  10. Study of a Russian University's Organisational Culture in Transition from Planned to Market Economy

    Science.gov (United States)

    Pushnykh, Victor; Chemeris, Valeriy

    2006-01-01

    The transition from a planned centralist economy to a market economy over the last decade of the 20th century has presented Russian universities with many profound challenges. These challenges require universities to review and consider their organisational culture and deserve careful study. This paper describes the changes that have taken place…

  11. Integrating market share models with network optimizing models for strategic planning in an oil pipeline company

    International Nuclear Information System (INIS)

    Smith, L.D.; Moses, S.W.

    1991-01-01

    Mathematical models of market share are constructed to describe the distribution of petroleum products from pipeline terminals, water terminals and refineries in the midcontinental United States. Network distribution models are developed to analyse the constraints and economics of alternative distribution systems. This paper describes how the two types of models were integrated for strategic planning in an oil pipeline company

  12. Chaotic Planning Solutions in the Textbook Model of Labor Market Search and Matching

    NARCIS (Netherlands)

    Bhattacharya, J.; Bunzel, H.

    2003-01-01

    This paper demonstrates that cyclical and chaotic planning solutions are possible in the standard textbook model of search and matching in labor markets. More specifically, it takes a discretetime adaptation of the continuous-time matching economy described in Pissarides (1990, 2001), and computes

  13. A Marketing Plan for Recruiting Students into Pharmacy School-based Graduate Programs. A Report.

    Science.gov (United States)

    Holdford, David A.; Stratton, Timothy P.

    2000-01-01

    Outlines a marketing plan for recruiting students into pharmacy school-based graduate programs, particularly into social and administrative sciences. Addresses challenges and opportunities when recruiting, the need to clearly define the "product" that graduate programs are trying to sell to potential students, types of students…

  14. Managing the complexity and uncertainties of load, generation and markets in system development planning

    International Nuclear Information System (INIS)

    2008-01-01

    System planners face today unique challenges to accommodate the new uncertainties in markets, loads and generation and to develop system plans that balance reliability, economy and risk. The report summarizes a survey of the methods used worldwide. In addition, case examples are provided to illustrate in more detail these methods

  15. Market Orientation Capabilities: A Study of Learning Processes in Market-Oriented Companies

    OpenAIRE

    Silkoset, Ragnhild

    2009-01-01

    The literature operates with three perspectives on market orientation. These include market orientation as behavior (Kohli and Jaworski 1990; Narver and Slater 1990), market orientation as a unique resource (Hunt and Morgan 1995) and market orientation as a dynamic learning capability (Sinkula 1994; Day 1994b). A company's level of market orientation will vary with regard to the perspectives, including factors affecting a company’s degree of market orientation and the effect...

  16. "Telemarketing" hospital services: benefits, pitfalls and the planning process.

    Science.gov (United States)

    Hafer, J C

    1984-01-01

    "Telemarketing" is an innovative concept used by many firms to increase the efficiency and effectiveness of product delivery efforts. It can be used by hospitals to benefit both patients and physicians. Further, it can be a tool that, if used properly, can improve the image of the hospital and assist in positioning the organization uniquely among its competitors. This paper discusses the exploratory nature, potential problems, and benefits of telemarketing hospital services and offers pre- and post-implementation considerations. This paper also provides an outline of a sample marketing plan that could serve as an initial model for hospitals that might consider this unique marketing approach.

  17. Linking the Teacher Appraisal Process to the School Improvement Plan

    Science.gov (United States)

    Reddekopp, Therese

    2007-01-01

    If a school improvement plan includes input from all stakeholders and focuses on data-driven processes that are linked to teacher appraisal, it can be powerful in leading the school toward the common mission of achieving student success. Linking the school improvement plan to the teacher appraisal process creates a system whereby all individuals…

  18. Global gas processing will strengthen to meet expanding markets

    International Nuclear Information System (INIS)

    Haun, R.R.; Otto, K.W.; Whitley, S.C.; Gist, R.L.

    1996-01-01

    The worldwide LPG industry continues to expand faster than the petroleum industry -- 4%/year for LPG vs. 2%/year for petroleum in 1995 and less than 1%/year in the early 1990s. This rapid expansion of LPG markets is occurring in virtually every region of the world, including such developing countries as China. The Far East is the focus of much of the LPG industry's attention, but many opportunities exist in other regions such as the Indian subcontinent, Southeast Asia, and Latin America. The investment climate is improving in all phases of downstream LPG marketing, including terminaling, storage, and wholesale and retail distribution. The world LPG supply/demand balance has been relatively tight since the Gulf War and should remain so. Base demand (the portion of demand that is not highly price-sensitive) is expanding more rapidly than supplies. As a result, the proportion of total LPG supplies available for price-sensitive petrochemical feedstock markets is declining, at least in the short term. The paper discusses importers, price patterns, world LPG demand, world LPG supply, US NGL supply, US gas processing, ethane and propane supply, butane, isobutane, and natural gasoline supply, and US NGL demand

  19. Organizational factors, planning capacity, and integration challenges constrain provincial planning processes for nutrition in decentralizing Vietnam.

    Science.gov (United States)

    Lapping, Karin; Frongillo, Edward A; Nguyen, Phuong H; Coates, Jennifer; Webb, Patrick; Menon, Purnima

    2014-09-01

    Translating national policies and guidelines into effective action at the subnational level (e.g., province or region) is a prerequisite for ensuring an impact on nutrition. In several countries, including Vietnam, the focus of this paper, this process is affected by the quality of the decentralized process of planning and action. This study examined how provincial planning processes for nutrition occurred in Vietnam during 2009 and 2010. Key goals were to understand variability in processes across provinces, identify factors that influenced the process, and assess the usefulness of the process for individuals involved in planning and action. A qualitative case-study methodology was used. Data were drawn from interviews with 51 government officials in eight provinces. The study found little variability in the planning process among these eight provinces, probably due to a planning process that was predominantly a fiscal exercise within the confines of a largely centralized structure. Respondents were almost unanimous about the main barriers: a top-down approach to planning, limited human capacity for effective planning at subnational levels, and difficulty in integrating actions from multiple sectors. Provincial-level actors were deeply dissatisfied with the nature of their role in the process. Despite the rhetoric to the contrary, too much power is probably still retained at the central level. A strategic multiyear approach is needed to strengthen the provincial planning process and address many of the key barriers identified in this study.

  20. The Strategic Planning in Terms of the Enterprise’s Marketing Potential

    Directory of Open Access Journals (Sweden)

    Koval Tetiana O.

    2017-10-01

    Full Text Available The need to address the economic problem of optimizing the distribution of resources in the midst of uncertainty and unpredictability of changes in the economic environment requires formation of an appropriate strategic approach to the management of enterprise by choosing a specific development strategy, the implementation of which should lead to the achievement of desirable economic outcomes. The article analyzes the regularities of strategic planning in terms of the enterprise’s marketing potential. Solving the complex tasks of improving the use of the enterprise’s marketing potential requires a thorough marketing study of business conditions, definition of the market segmentation characteristics and determining the key advantages that would ensure that producers would be sustainable in the competitive concurrence.

  1. Implementation of a Web-Based Collaborative Process Planning System

    Science.gov (United States)

    Wang, Huifen; Liu, Tingting; Qiao, Li; Huang, Shuangxi

    Under the networked manufacturing environment, all phases of product manufacturing involving design, process planning, machining and assembling may be accomplished collaboratively by different enterprises, even different manufacturing stages of the same part may be finished collaboratively by different enterprises. Based on the self-developed networked manufacturing platform eCWS(e-Cooperative Work System), a multi-agent-based system framework for collaborative process planning is proposed. In accordance with requirements of collaborative process planning, share resources provided by cooperative enterprises in the course of collaboration are classified into seven classes. Then a reconfigurable and extendable resource object model is built. Decision-making strategy is also studied in this paper. Finally a collaborative process planning system e-CAPP is developed and applied. It provides strong support for distributed designers to collaboratively plan and optimize product process though network.

  2. Jump Telegraph Processes and Financial Markets with Memory

    Directory of Open Access Journals (Sweden)

    Nikita Ratanov

    2007-01-01

    Full Text Available The paper develops a new class of financial market models. These models are based on generalized telegraph processes with alternating velocities and jumps occurring at switching velocities. The model under consideration is arbitrage-free and complete if the directions of jumps in stock prices are in a certain correspondence with their velocity and with the behaviour of the interest rate. A risk-neutral measure and arbitrage-free formulae for a standard call option are constructed. This model has some features of models with memory, but it is more simple.

  3. Analysing contemporary metropolitan spatial plans in Europe through their institutional context, instrumental content and planning process

    DEFF Research Database (Denmark)

    Elinbaum, Pablo; Galland, Daniel

    2016-01-01

    This article sets out to propose and apply a qualitative framework for thinking about how to analyze and compare metropolitan spatial plans in a milieu of divergent spatial planning traditions and discretionary planning practices. In doing so, the article reviews and develops an understanding...... concerning the institutional context, instrumental content and planning processes associated with four contemporary metropolitan spatial plans in Europe, namely London, Copenhagen, Paris and Barcelona. Through the results of a multiple case study and a subsequent cross comparative analysis, the article...... stresses that contemporary metropolitan spatial plans tend to merge characteristics associated with project-based and strategy-based spatial plans, thus contrasting with the typical land-use character of municipal plans and the often strategic, growth-oriented pursuit of regional plans in Europe...

  4. Plutonium Oxide Process Capability Work Plan

    Energy Technology Data Exchange (ETDEWEB)

    Meier, David E. [Pacific Northwest National Lab. (PNNL), Richland, WA (United States); Tingey, Joel M. [Pacific Northwest National Lab. (PNNL), Richland, WA (United States)

    2014-02-28

    Pacific Northwest National Laboratory (PNNL) has been tasked to develop a Pilot-scale Plutonium-oxide Processing Unit (P3U) providing a flexible capability to produce 200g (Pu basis) samples of plutonium oxide using different chemical processes for use in identifying and validating nuclear forensics signatures associated with plutonium production. Materials produced can also be used as exercise and reference materials.

  5. A ten-step process to develop case management plans.

    Science.gov (United States)

    Tahan, Hussein A

    2002-01-01

    The use of case management plans has contained cost and improved quality of care successfully. However, the process of developing these plans remains a great challenge for healthcare executives, in this article, the author presents the answer to this challenge by discussing a 10-step formal process that administrators of patient care services and case managers can adapt to their institutions. It also can be used by interdisciplinary team members as a practical guide to develop a specific case management plan. This process is applicable to any care setting (acute, ambulatory, long term, and home care), diagnosis, or procedure. It is particularly important for those organizations that currently do not have a deliberate and systematic process to develop case management plans and are struggling with how to improve the efficiency and productivity of interdisciplinary teams charged with developing case management plans.

  6. Strategic planning processes and financial performance among hospitals in Lebanon.

    Science.gov (United States)

    Saleh, Shadi; Kaissi, Amer; Semaan, Adele; Natafgi, Nabil Maher

    2013-01-01

    Strategic planning has been presented as a valuable management tool. However, evidence of its deployment in healthcare and its effect on organizational performance is limited in low-income and middle-income countries (LMICs). The study aimed to explore the use of strategic planning processes in Lebanese hospitals and to investigate its association with financial performance. The study comprised 79 hospitals and assessed occupancy rate (OR) and revenue-per-bed (RPB) as performance measures. The strategic planning process included six domains: having a plan, plan development, plan implementation, responsibility of planning activities, governing board involvement, and physicians' involvement. Approximately 90% of hospitals have strategic plans that are moderately developed (mean score of 4.9 on a 1-7 scale) and implemented (score of 4.8). In 46% of the hospitals, the CEO has the responsibility for the plan. The level of governing board involvement in the process is moderate to high (score of 5.1), whereas physician involvement is lower (score of 4.1). The OR and RPB amounted to respectively 70% and 59 304 among hospitals with a strategic plan as compared with 62% and 33 564 for those lacking such a plan. No statistical association between having a strategic plan and either of the two measures was detected. However, the findings revealed that among hospitals that had a strategic plan, higher implementation levels were associated with lower OR (p plans allow organizations to better cope with environmental turbulence. Copyright © 2012 John Wiley & Sons, Ltd.

  7. Hydropower planning coordinated with wind power in areas with congestion problems for trading on the spot and the regulating market

    International Nuclear Information System (INIS)

    Matevosyan, Julija; Olsson, Magnus; Soeder, Lennart

    2009-01-01

    In this paper a day-ahead planning algorithm for a multi-reservoir hydropower system coordinated with wind power is developed. Coordination applies to real situations, where wind power and hydropower are owned by different utilities, sharing the same transmission lines, though hydropower has priority for transmission capacity. Coordination is thus necessary to minimize wind energy curtailments during congestion situations. The planning algorithm accounts for the uncertainty of wind power forecasts and power market price uncertainty. Planning for the spot market and the regulating market is considered in the algorithm. The planning algorithm is applied to a case study and the results are summarized in the paper. (author)

  8. Plan-provider integration, premiums, and quality in the Medicare Advantage market.

    Science.gov (United States)

    Frakt, Austin B; Pizer, Steven D; Feldman, Roger

    2013-12-01

    To investigate how integration between Medicare Advantage plans and health care providers is related to plan premiums and quality ratings. We used public data from the Centers for Medicare and Medicaid Services (CMS) and the Area Resource File and private data from one large insurer. Premiums and quality ratings are from 2009 CMS administrative files and some control variables are historical. We estimated ordinary least-squares models for premiums and plan quality ratings, with state fixed effects and firm random effects. The key independent variable was an indicator of plan-provider integration. With the exception of Medigap premium data, all data were publicly available. We ascertained plan-provider integration through examination of plans' websites and governance documents. We found that integrated plan-providers charge higher premiums, controlling for quality. Such plans also have higher quality ratings. We found no evidence that integration is associated with more generous benefits. Current policy encourages plan-provider integration, although potential effects on health insurance products and markets are uncertain. Policy makers and regulators may want to closely monitor changes in premiums and quality after integration and consider whether quality improvement (if any) justifies premium increases (if they occur). © Health Research and Educational Trust.

  9. Air quality analysis for the Western Area Power Administration's 2004 Power Marketing Plan Environmental Impact Statement

    International Nuclear Information System (INIS)

    Glantz, C.S.; Dagle, J.E.; Bilyard, G.R.

    1997-01-01

    The Western Area Power Administration (Western) markets and transmits electric power throughout 15 western states. Western's Sierra Nevada Customer Service Region (Sierra Nevada Region) markets approximately 1,480 megawatts (MW) of firm power (plus 100 MW of seasonal peaking capacity) from the Central Valley Project (CVP) and other resources. Western's mission is to sell and deliver electricity generated from these resources. Western's capacity and energy sales must be in conformance with the laws that govern its sale of electrical power. Further, Western's hydropower operations at each facility must comply with minimum and maximum flows and other constraints set by other regulatory agencies. The Sierra Nevada Region proposes to develop a marketing plan that defines the products and services it would offer beyond the year 2004 and the eligibility and allocation criteria for its electric power resources. Because determining levels of long-term firm power resources to be marketed and subsequently entering into contracts for the delivery of related products and services could be a major Federal action with potentially significant impacts to the human environment, the 2004 Power Marketing Plan Environmental Impact Statement (2004 EIS) is being prepared. Decisions made by the Sierra Nevada Region on how and when to supply power to its customers would influence the operation of power plants within the Western Systems Coordinating Council (WSCC). If the resources affected are thermal resources, this could in turn affect the amount, timing, and location of pollutant emissions to the air at locations throughout the western United States. This report has been produced in conjunction with the 2004 EIS to provide a more detailed discussion of the air quality implications of the 2004 power marketing plan

  10. 'Race', disadvantage, and policy processes in British planning

    OpenAIRE

    H Thomas; V Krishnarayan

    1994-01-01

    In this paper some of the mechanisms by which black and ethnic minorities can be put at a particular disadvantage within the planning system in Britain (and how these processes can be challenged) are examined. A number of types of policy processes operating in British planning are identified, and, drawing on a range of secondary and primary data, the influence of black and ethnic minorities within these processes are analysed. The paper is concluded with a review of the possibilities for the ...

  11. Processing DOD Thrift Savings Plan Contributions

    National Research Council Canada - National Science Library

    Lane, F

    1996-01-01

    .... This part of our audit focused on the processing of individual contributions to the TSP at two DFAS payroll offices at the DFAS Columbus Center, Columbus, Ohio, and Bolling Air Force Base (AFB), Washington, D.C...

  12. Integrate Product Planning Process of OKP Companies in the Cloud Manufacturing Environment

    OpenAIRE

    Zheng , Pai; Xu , Xun; Xie , Sheng ,

    2015-01-01

    Part 8: Cloud-Based Manufacturing; International audience; In today’s competitive market, OKP companies operate in the “engineer-to-order” business mode, whereby analysing the “voice of customer” promptly and accurately in the early design stage determines the success of product development. However, OKP companies have limited resources. They may not be able to afford the cost of the complicated Quality Function Deployment (QFD) product planning process, nor can they obtain abundant CRs infor...

  13. Launching a Social Media Presence via a Digital Marketing Plan : Case: Odessa Comptoir

    OpenAIRE

    Sutela, Anna

    2017-01-01

    Social media as a digital communications and marketing tool for new businesses is a cost-effective and useful way to reach audiences. Professional social media pages can be used as a form of direct communication with the customer, a visual representation of the com-pany and can serve as advertising channels. This is a project based thesis for a new restaurant, Odessa Comptoir. The objective is to launch a social media presence for the company via a digital marketing plan. To do so suc-ce...

  14. Market research and plan for Chinese fast-food restaurant start-up

    OpenAIRE

    Song, Tianhao

    2017-01-01

    CENTRIA UNIVERSITY OF APPLIED SCIENCES Market research and plan for Chinese fast-food restaurant start-up Instructor Due to the popularity of fast-food services in the Helsinki region, this thesis studies the possibility to find out the market opportunities for Chinese traditional fast-food business. Most of the fast-food restaurants opened are according to European flavor, so there is almost a void for Chinese fast-food to fill in, plus the Helsinki region is an area of ...

  15. Hybrid power markets in Africa: Generation planning, procurement and contracting challenges

    International Nuclear Information System (INIS)

    Malgas, Isaac; Eberhard, Anton

    2011-01-01

    African power sectors are generally characterised by insufficient generation capacity. Reforms to address poor performances in the 1990s followed a prescribed evolution towards power markets that would allow wholesale competition amongst generators and so lead towards efficiency improvements. Despite reforms being embarked, competitive power markets have not been established in Africa; rather, the result has been the emergence of hybrid markets where state-owned generators and IPPs operate devoid of competition; and although IPPs have emerged in a number of African power sectors, many countries still do not have sufficient generation to meet their electricity demands. This paper investigates the development of private generation power projects in Africa by analysing data collected from both primary and secondary sources in four case studies of power sectors in Ghana, Cote d'Ivoire, Morocco and Tunisia. It identifies how planning and procurement challenges have lead to difficulties in adding sufficient generation capacity in a timely manner, exacerbating the problem of insufficient generation capacity in Africa. It provides suggestions as to how these frameworks could respond more effectively to the capacity challenges faced by hybrid electricity generation markets, and how broader power sector reforms should be guided to reflect the challenges of hybrid markets better. - Research highlights: → The standard model of power sector reform should no longer be used as a progress measure of power sector development in Africa and many other developing countries. → The hybrid market should in itself be recognised as an established 'model' of power sectors in Africa and many developing countries. → Planning, procurement and contracting arrangements should be shaped specifically for hybrid markets in order to address the problem of insufficient generation capacity in developing countries.

  16. Maintenance planning for a deteriorating production process

    International Nuclear Information System (INIS)

    Ahmadi, Reza; Fouladirad, Mitra

    2017-01-01

    We consider a system subject to degradation, more precisely a production process with three quality states evolving according to a homogeneous Markov process. The degradation decreases the income generated by the system. To maintain revenue stream and prevent the loss of revenue, the system is inspected according to a Markov-modulated Poisson process. It is assumed that each inspection at time t incurs a time dependent cost. Each inspection improves the system health and therefore the degradation level jumps to a less deteriorated state. In absence of inspections, the system state is prone to shift to a more deteriorated state with a constant rate. The problem is to determine an optimal operating (stopping) time which truly balances some flow of income and increasing costs due to inspections, and so maximizes the expected gain of the proposed policy. To demonstrate the applicability of the explored approach and its effectiveness, some numerical results are provided. - Highlights: • An integrated model based on a quality state-dependent reward structure is explored. • The model allows the revenue stream responds to variation in the quality state. • The production process is inspected according to a Markovmodulated Poisson process. • Assuming a Markovian structure, we predict the quality state behavior. • We determine an optimal production run length based on a stopping decision rule.

  17. Policy plan for the early approval for irradiated meat products and the promotion of irradiated meats in market

    Energy Technology Data Exchange (ETDEWEB)

    Lee, Ju Woon [Team for Radiation Food Science and Biotechnology, Advanced Radiation Technology Institute, Korea Atomic Energy Research Institute, Jeongeup (Korea, Republic of); Kim, Wang Geun [Ministry of Education, Science and Technology, Seoul (Korea, Republic of); Kim, Kyong Su [Dept. of Food and Nutrition, Chosun University, Gwangju (Korea, Republic of); Yook, Hong Sun [Dept. of Food and Nutrition, Chungnam National University, Daejeon (Korea, Republic of); Kim, Cheon Jei [Division of Animal Life Science, Konkuk University, Seoul (Korea, Republic of)

    2008-11-15

    The consumption of meat products is gradually being increased by the development of livestock raising technology, industrialized farm management and international trade. This increased consumption also created new market for ready-to-eat and ready-to-cook meat products. However, these convenience meat products can be easily contaminated during the processing and storage by pathogens, and there have been many reported cases of food borne illness by meats. One of the most effective methods for the decontamination of meat products is the radiation technology. Food irradiation was the established, well-recognized and safe sterilization method. Many other countries researched the effect of irradiation on the meat products and approved the irradiation. In this article, the effectiveness, the international acceptance, the economics and the research trend of irradiation on meat products have been reviewed. Also, the policy plans for the early approval of the irradiated meat products in Korea and the promotion policy of irradiated meats in market were discussed.

  18. Policy plan for the early approval for irradiated meat products and the promotion of irradiated meats in market

    International Nuclear Information System (INIS)

    Lee, Ju Woon; Kim, Wang Geun; Kim, Kyong Su; Yook, Hong Sun; Kim, Cheon Jei

    2008-01-01

    The consumption of meat products is gradually being increased by the development of livestock raising technology, industrialized farm management and international trade. This increased consumption also created new market for ready-to-eat and ready-to-cook meat products. However, these convenience meat products can be easily contaminated during the processing and storage by pathogens, and there have been many reported cases of food borne illness by meats. One of the most effective methods for the decontamination of meat products is the radiation technology. Food irradiation was the established, well-recognized and safe sterilization method. Many other countries researched the effect of irradiation on the meat products and approved the irradiation. In this article, the effectiveness, the international acceptance, the economics and the research trend of irradiation on meat products have been reviewed. Also, the policy plans for the early approval of the irradiated meat products in Korea and the promotion policy of irradiated meats in market were discussed

  19. NATO Defence Planning Process. Implications for defence posture

    Directory of Open Access Journals (Sweden)

    Paweł Fleischer

    2015-12-01

    Full Text Available The NATO Defence Planning Process (NDPP is the most important element affecting the Alliance's defence posture. Under the process states commit themselves to provide capabilities and forces required to fulfil NATO missions, defined in the NATO Strategic Concept. The NDPP directly affects national defence plans by harmonizing them with identified security and defence objectives as well by influencing development of the novel national defence capabilities. The emergence of new threats in the NATO environment, demands modifications in the defense planning process and establishing new goals for the Alliance. Enhancement of the NDPP should be priority during the time of unrest.

  20. Using the Process of Disruption to Find New Markets and to Develop New Marketing Programs for Management Education

    Science.gov (United States)

    Somers, Mark John

    2009-01-01

    The market for management education has grown rapidly over the past 40 years. However, increasing competition stemming from new entrants such as for-profit universities and from the globalization of management education have changed the dynamics of the market thereby presenting business schools with difficult challenges. The process of disruption…

  1. Classification of risks in the process of financial planning

    Directory of Open Access Journals (Sweden)

    A.V. Overchuk

    2017-12-01

    Full Text Available The essence of the concept «risk» in the process of financial planning is studied. The classification of risks was conducted. The article provides the full enough and detailed system of classification of risks in the process of financial planning. The author researches and provides the factors, which directly influence upon the size of risks, which accompany the process of financial planning. A complete set of isolated independent features was determined for each risk type. It was found out that a part of features depends only on the risk type and the other part is determined by the character of a risky situation. The article substantiates the presence of indeterminacy typical for dynamic and non-stationary environment and the risks of different nature and strength of influence on the efficiency of financial planning, which cause the necessity to develop and implement the effective system of financial planning at an enterprise.

  2. The Quintessence of Marketing

    DEFF Research Database (Denmark)

    Bickhoff, Nils; Hollensen, Svend; Opresnik, Marc Oliver

    most important marketing instruments that occur during this process. Having read this book: - You will have a basic understanding of marketing and the process of marketing management - You will know the most important marketing instruments and how they interact - You can develop your own marketing plan......What actually is marketing? Many people think of marketing as only sales and advertising because every day we are bombarded with TV commercials, flyers, catalogues, sales calls, and commercial e-mail. However, selling and advertising are only one element of marketing. Today, marketing must...... be understood not in the old sense of making a sale but in a contemporary and holistic sense of satisfying customer needs. In this book the authors develop the Quintessential Marketing Arena by following the logic of the three major steps of the marketing process. Along this process they present the fourteen...

  3. Goal planning: a retrospective audit of rehabilitation process and outcome.

    Science.gov (United States)

    Duff, Jane; Evans, Matthew J; Kennedy, Paul

    2004-05-01

    To consider the effectiveness of a goal planning programme for people with spinal cord injury (SCI) and address some of the current evidence gaps in goal setting. Retrospective audit. Consecutive series of 65 newly injured SCI patients. The Needs Assessment Checklist (NAC) has been specifically developed for the SCI population, and is used to assess patient attainment in core rehabilitation areas. A 'Goal Planning Progress' form was also used to specifically detail the goal planning process. Across the 65 patients, 396 goal planning meetings were held with 6176 goals set in total. Seventy-two per cent of the goals set at the first goal planning meeting were achieved by the second meeting. The rate of achievement at subsequent meetings was 68%. Significant differences in the number of planned rehabilitation days, number of goal planning meetings, and goals set were identified between injury categories. Significant positive correlations were found between the number of goals set and achievement, as measured by the NAC, in certain rehabilitation domains. The findings of this study demonstrate that the Needs Assessment and Goal Planning framework is effective in planning SCI rehabilitation. The capacity of this goal planning system to reflect individual need has also been established. Further systematic analyses of this process could potentially lead to more efficient rehabilitation and the identification of care pathways within clinical areas.

  4. Safeguards planning in a plant design process

    International Nuclear Information System (INIS)

    Heinrich, L.A.

    1977-01-01

    The safeguards efforts for the partitioning fuel cycle are considered. Included in the discussion are the organization of the safeguards study, the development of safeguards criteria, the expression of these criteria as requirements for facility design, and some preliminary details of the implementation of these requirements in facility and process layout

  5. Strategic Marketing: The President's Perspective.

    Science.gov (United States)

    Pappas, Richard J.; Shaink, M. Richard

    1994-01-01

    Provides a step-by-step guide to developing a college marketing plan. Identifying a target market and determining an appropriate mix of promotional strategies are considered key to the process. Highlights the college president's role in the marketing process, indicating that, although the president is the chief marketer, all employees must be…

  6. Proceedings of the 13th forum: Croatian Energy Day: Long-term planning and consumer supply safety in open market conditions

    International Nuclear Information System (INIS)

    Granic, G.; Jelavic, B.

    2004-01-01

    The process of opening up the energy market has been proceeding at an accelerating pace; legislative and institutional prerequisites have come into existence for a transparent and nondiscriminatory approach to energy systems (networks), and for an easy market access to suppliers by granting customers the right of supplier choice. National borders - once an obstacle to energy market development - are thus eliminated. Advantages of this sort of development strategy for energy markets include top-quality competition and market de-monopolization, which in turn, as a rule, imply a more favorable position for the users of energy system services, for energy buyers / purchasers, and for consumers. However, the coexistence of internal (national) and international competitions raises the issue of the framework and contents of long-term planning, as well as of the liability of states and government institutions for the adequacy, security, and stability of energy sources, and consequently for customer supply security

  7. A multi-objective framework for dynamic transmission expansion planning in competitive electricity market

    International Nuclear Information System (INIS)

    Foroud, Asghar Akbari; Abdoos, Ali Akbar; Keypour, Reza; Amirahmadi, Meisam

    2010-01-01

    Restructuring of power system has changed the traditional planning objectives and introduced challenges in the field of Transmission Expansion Planning (TEP). Due to these changes, new approaches and criteria are needed for transmission planning in deregulated environment. Therefore, in this paper, a dynamic expansion methodology is presented using a multi-objective optimization framework. Investment cost, congestion cost and reliability are considered in the optimization as three objectives. To overcome the difficulties in solving the non-convex and mixed integer nature of the optimization problems, a Non-Dominated Sorting Genetic Algorithm (NSGA II) approach is used followed by a fuzzy decision making analysis to obtain the final optimal solution. The planning methodology has been demonstrated on the IEEE 24-bus test system and north-east of Iran national 400 kV transmission grid to show the feasibility and capabilities of the proposed algorithm in electricity market environment. (author)

  8. Linking Planning and Budgeting through Business Process Redesign.

    Science.gov (United States)

    Inman, Marianne E.

    In the wake of an extensive strategic planning process that refocused institutional values at Northland College, Wisconsin, the administration undertook linking the budget with the newly articulated plan. Incremental budgeting was no longer feasible, and the new budget would have to reflect streamlining and new ways of functioning. Consequently…

  9. 49 CFR 1106.4 - The Safety Integration Plan process.

    Science.gov (United States)

    2010-10-01

    ... 49 Transportation 8 2010-10-01 2010-10-01 false The Safety Integration Plan process. 1106.4 Section 1106.4 Transportation Other Regulations Relating to Transportation (Continued) SURFACE... CONSIDERATION OF SAFETY INTEGRATION PLANS IN CASES INVOLVING RAILROAD CONSOLIDATIONS, MERGERS, AND ACQUISITIONS...

  10. A Strategic Planning Process Model for Distance Education

    Science.gov (United States)

    Pisel, Kenneth P.

    2008-01-01

    As more institutions seek to implement or expand distance learning programs, it becomes critical to integrate distance learning programs into broader strategic visions and plans. Using the informed opinion from a panel of peer-nominated experts via iterative Delphi questionnaires, a 10-phased strategic planning process model for distance education…

  11. 44 CFR 78.6 - Flood Mitigation Plan approval process.

    Science.gov (United States)

    2010-10-01

    ... 44 Emergency Management and Assistance 1 2010-10-01 2010-10-01 false Flood Mitigation Plan..., DEPARTMENT OF HOMELAND SECURITY INSURANCE AND HAZARD MITIGATION National Flood Insurance Program FLOOD MITIGATION ASSISTANCE § 78.6 Flood Mitigation Plan approval process. The State POC will forward all Flood...

  12. Critical reflexivity in financial markets: a Hawkes process analysis

    Science.gov (United States)

    Hardiman, Stephen J.; Bercot, Nicolas; Bouchaud, Jean-Philippe

    2013-10-01

    We model the arrival of mid-price changes in the E-mini S&P futures contract as a self-exciting Hawkes process. Using several estimation methods, we find that the Hawkes kernel is power-law with a decay exponent close to -1.15 at short times, less than ≈ 103 s, and crosses over to a second power-law regime with a larger decay exponent ≈-1.45 for longer times scales in the range [ 103,106 ] seconds. More importantly, we find that the Hawkes kernel integrates to unity independently of the analysed period, from 1998 to 2011. This suggests that markets are and have always been close to criticality, challenging a recent study which indicates that reflexivity (endogeneity) has increased in recent years as a result of increased automation of trading. However, we note that the scale over which market events are correlated has decreased steadily over time with the emergence of higher frequency trading.

  13. Idaho Chemical Processing Plant Site Development Plan

    International Nuclear Information System (INIS)

    Ferguson, F.G.

    1994-02-01

    The Idaho Chemical Processing Plant (ICPP) mission is to receive and store spent nuclear fuels and radioactive wastes for disposition for Department of Energy (DOE) in a cost-effective manner that protects the safety of Idaho National Engineering Laboratory (INEL) employees, the public, and the environment by: Developing advanced technologies to process spent nuclear fuel for permanent offsite disposition and to achieve waste minimization. Receiving and storing Navy and other DOE assigned spent nuclear fuels. Managing all wastes in compliance with applicable laws and regulations. Identifying and conducting site remediation consistent with facility transition activities. Seeking out and implementing private sector technology transfer and cooperative development agreements. Prior to April 1992, the ICPP mission included fuel reprocessing. With the recent phaseout of fuel reprocessing, some parts of the ICPP mission have changed. Others have remained the same or increased in scope

  14. Constellation Mission Operation Working Group: ESMO Maneuver Planning Process Review

    Science.gov (United States)

    Moyer, Eric

    2015-01-01

    The Earth Science Mission Operation (ESMO) Project created an Independent Review Board to review our Conjunction Risk evaluation process and Maneuver Planning Process to identify improvements that safely manages mission conjunction risks, maintains ground track science requirements, and minimizes overall hours expended on High Interest Events (HIE). The Review Board is evaluating the current maneuver process which requires support by multiple groups. In the past year, there have been several changes to the processes although many prior and new concerns exist. This presentation will discuss maneuver process reviews and Board comments, ESMO assessment and path foward, ESMO future plans, recent changes and concerns.

  15. On Intelligent Design and Planning Method of Process Route Based on Gun Breech Machining Process

    Science.gov (United States)

    Hongzhi, Zhao; Jian, Zhang

    2018-03-01

    The paper states an approach of intelligent design and planning of process route based on gun breech machining process, against several problems, such as complex machining process of gun breech, tedious route design and long period of its traditional unmanageable process route. Based on gun breech machining process, intelligent design and planning system of process route are developed by virtue of DEST and VC++. The system includes two functional modules--process route intelligent design and its planning. The process route intelligent design module, through the analysis of gun breech machining process, summarizes breech process knowledge so as to complete the design of knowledge base and inference engine. And then gun breech process route intelligently output. On the basis of intelligent route design module, the final process route is made, edited and managed in the process route planning module.

  16. A novel optimal distribution system planning framework implementing distributed generation in a deregulated electricity market

    International Nuclear Information System (INIS)

    Porkar, S.; Poure, P.; Abbaspour-Tehrani-fard, A.; Saadate, S.

    2010-01-01

    This paper introduces a new framework included mathematical model and a new software package interfacing two powerful softwares (MATLAB and GAMS) for obtaining the optimal distributed generation (DG) capacity sizing and sitting investments with capability to simulate large distribution system planning. The proposed optimization model allows minimizing total system planning costs for DG investment, DG operation and maintenance, purchase of power by the distribution companies (DISCOs) from transmission companies (TRANSCOs) and system power losses. The proposed model provides not only the DG size and site but also the new market price as well. Three different cases depending on system conditions and three different scenarios depending on different planning alternatives and electrical market structures, have been considered. They have allowed validating the economical and electrical benefits of introducing DG by solving the distribution system planning problem and by improving power quality of distribution system. DG installation increases the feeders' lifetime by reducing their loading and adds the benefit of using the existing distribution system for further load growth without the need for feeders upgrading. More, by investing in DG, the DISCO can minimize its total planning cost and reduce its customers' bills. (author)

  17. A novel optimal distribution system planning framework implementing distributed generation in a deregulated electricity market

    Energy Technology Data Exchange (ETDEWEB)

    Porkar, S. [Department of Electrical Engineering, Sharif University of Technology, Tehran (Iran); Groupe de Recherches en Electrotechnique et Electronique de Nancy, GREEN-UHP, Universite Henri Poincare de Nancy I, BP 239, 54506 Vandoeuvre les Nancy Cedex (France); Poure, P. [Laboratoire d' Instrumentation Electronique de Nancy, LIEN, EA 3440, Universite Henri Poincare de Nancy I, BP 239, 54506 Vandoeuvre les Nancy Cedex (France); Abbaspour-Tehrani-fard, A. [Department of Electrical Engineering, Sharif University of Technology, Tehran (Iran); Saadate, S. [Groupe de Recherches en Electrotechnique et Electronique de Nancy, GREEN-UHP, Universite Henri Poincare de Nancy I, BP 239, 54506 Vandoeuvre les Nancy Cedex (France)

    2010-07-15

    This paper introduces a new framework included mathematical model and a new software package interfacing two powerful softwares (MATLAB and GAMS) for obtaining the optimal distributed generation (DG) capacity sizing and sitting investments with capability to simulate large distribution system planning. The proposed optimization model allows minimizing total system planning costs for DG investment, DG operation and maintenance, purchase of power by the distribution companies (DISCOs) from transmission companies (TRANSCOs) and system power losses. The proposed model provides not only the DG size and site but also the new market price as well. Three different cases depending on system conditions and three different scenarios depending on different planning alternatives and electrical market structures, have been considered. They have allowed validating the economical and electrical benefits of introducing DG by solving the distribution system planning problem and by improving power quality of distribution system. DG installation increases the feeders' lifetime by reducing their loading and adds the benefit of using the existing distribution system for further load growth without the need for feeders upgrading. More, by investing in DG, the DISCO can minimize its total planning cost and reduce its customers' bills. (author)

  18. Propuesta para un plan de marketing para el Hotel Haro ubicado en la ciudad de Cuenca

    OpenAIRE

    López Zúniga, Susana Cristina; Yanza Barrera, Mariana de Jesús

    2008-01-01

    El plan de marketing es una herramienta de gestión que sirve de base para los otros planes de la empresa como puede ser el plan de producción o el financiero, determina responsabilidades, permite revisiones y controles periódicos para resolver los problemas con anticipación, evitar pérdidas económicas y ayuda a la empresa a estar lista frente a los riegos y oportunidades que se presenten en el mercado. En el espacio donde el mercado se convierte cada vez más competitivo hay menos posibilid...

  19. Plan de marketing para el hotel escuela de la universidad de Cuenca

    OpenAIRE

    Espol; Barros Morales, Paulina Alexandra

    2017-01-01

    La presente investigación está encaminada a la propuesta de implementación de un plan de marketing para el hotel escuela de la universidad de cuenca, un proyecto que nació con la intención de ligar la actividad de prestación de servicios de alojamiento y alimentación con el proceso académico de enseñanza aprendizaje, un trabajo conjunto que pretende garantizar calidad y profesionalismo en el producto. Para el desarrollo del plan, se precisó el análisis de la oferta y demanda turística de c...

  20. Plan de marketing turístico de la Comunidad Foral de Navarra

    OpenAIRE

    Altarriba García, Beñat Enrique

    2015-01-01

    Este proyecto consiste en la elaboración de un Plan de Marketing turístico de la Comunidad Foral de Navarra. Hoy en día e históricamente, el turismo es un importante motor económico y de desarrollo a nivel mundial. Es un sector a tener muy en cuenta tanto por los gobiernos como por las empresas ya que de su incentivación depende el empleo de millones de personas y los ingresos y beneficios de muchas empresas y comunidades. Es por esta razón, por lo que decidí realizar este Plan de Marketin...

  1. Plan de marketing de Wanderlust Restaurante: una carta nada estable para amantes del buen vivir

    OpenAIRE

    Escalante Vargas, Nathaly Graciela

    2017-01-01

    RESUMEN: El presente informe es un plan de Marketing diseñado para la creación de un restaurante llamado Wanderlust en la ciudad de Santander, Cantabria. Donde el presente plan le permita al establecimiento tener una herramienta de dirección para comercializar un menú tradicional de siete países: España, Francia, Italia, Perú, México, Rumanía / Rusia y Estados Unidos / Reino unido, los cuales tendrán rotación por meses y temporadas, según las opiniones de los clientes en tiempo real, en el ca...

  2. A study on how CRM influences marketing planning in telecommunication industry

    Directory of Open Access Journals (Sweden)

    Naser Azad

    2013-08-01

    Full Text Available Customer relationship management (CRM plays an important role on marketing planning. In this paper, we re-examine the effect of having efficient CRM on efficiency of a telecommunication company. The proposed study considers three hypotheses. The first hypothesis examines whether implementation of CRM could improve customer’s perception in terms of customer retention, satisfaction, loyalty and awareness. The second hypothesis examines whether implementation of CRM influences on market performance in terms of reduction on customer complaints, quality improvement, improving customer perception, access to services and increase in market share. Finally, the third hypothesis considers the effect of CRM on financial figures in terms of sales growth, profit growth, earnings per share and productivity. The results of our survey have confirmed the first hypothesis and rejected the third hypothesis. In other words, while CRM improves customer perception it does not influence financial figures in most cases (P<0.01.

  3. Guide to a Strategic Procurement Planning Approach on Regulated Commodity Markets

    Science.gov (United States)

    Seifert, Marcus; Wüst, Thorsten

    The access of Virtual Organizations to raw materials normally requires external resources. In many cases, the market for raw materials is regulated and the VO principles of trust, customer orientation etc. are not applicable. In consequence, the VO needs to provide reliable solutions for the customer while being dependent on the access to the required raw materials. The objective of the proposed paper is to present a guide to a strategic procurement planning for the manufacturing industry on regulated commodity markets. This guide can be used to evaluate specific sourcing options. The main goal of this guide is to identify the negative effects of market regulation at an early stage and reduce them by developing strategic alternatives. The successful application of this guide is demonstrated by the practical example of the refractory industry and one of their commodities, refractory grade bauxite.

  4. Marketing e fiducia

    OpenAIRE

    S. Castaldo

    2009-01-01

    The book introduces the concept of trust in market relationships and presents the main stages of the marketing management process: (1) market and value analysis, (2) value definition, (3) value delivery, (4) value innovation, (5) planning and controlling the output of the value creation process. The final goal of the marketing process considered in the book is the maximization of the customer trust. This is defined as the main intangible asset for customer oriented companies, public instituti...

  5. Processed Apple Product Marketing Analysis: Hard Cider and Apple Wine

    OpenAIRE

    Rowles, Kristin

    2000-01-01

    Hard cider and apple wine offer new value-added marketing opportunities to the apple industry. Both products are situated in rapidly growing categories of the beverage industry. The development of effective marketing strategies for these products requires an understanding of the forces driving competition in these markets. This paper provides background information to support competitive analysis and strategy development. Development of these markets will be positive for the apple industry, b...

  6. Verification and Planning for Stochastic Processes with Asynchronous Events

    National Research Council Canada - National Science Library

    Younes, Hakan L

    2005-01-01

    .... The most common assumption is that of history-independence: the Markov assumption. In this thesis, the author considers the problems of verification and planning for stochastic processes with asynchronous events, without relying on the Markov assumption...

  7. Resource Planning for Massive Number of Process Instances

    Science.gov (United States)

    Xu, Jiajie; Liu, Chengfei; Zhao, Xiaohui

    Resource allocation has been recognised as an important topic for business process execution. In this paper, we focus on planning resources for a massive number of process instances to meet the process requirements and cater for rational utilisation of resources before execution. After a motivating example, we present a model for planning resources for process instances. Then we design a set of heuristic rules that take both optimised planning at build time and instance dependencies at run time into account. Based on these rules we propose two strategies, one is called holistic and the other is called batched, for resource planning. Both strategies target a lower cost, however, the holistic strategy can achieve an earlier deadline while the batched strategy aims at rational use of resources. We discuss how to find balance between them in the paper with a comprehensive experimental study on these two approaches.

  8. Statewide and Metropolitan Transportation Planning Processes : a TPCB Peer Exchange

    Science.gov (United States)

    2016-04-20

    This report highlights key recommendations and noteworthy practices identified at Statewide and Metropolitan Transportation Planning Processes Peer Exchange held on September 9-10, 2015 in Shepherdstown, West Virginia. This event was sponsored ...

  9. Systemic Operational Design: Enhancing the Joint Operation Planning Process

    National Research Council Canada - National Science Library

    Delacruz, Victor J

    2007-01-01

    Operational level commanders and their staffs require relevant and current joint doctrine that articulates the critical function of operational design and its role in the Joint Operation Planning Process (JOPP...

  10. Commercial gas utilization in the Netherlands. Six years of the Marketing Plan Public Gas Supply (MOG)

    International Nuclear Information System (INIS)

    Hoelen, Q.E.J.J.M.; Bartholomeus, P.H.J.; Mallon, W.Ch.

    1998-01-01

    In 1992, Gasunie (Dutch natural gas trading company) started its marketing plan for the public natural gas supply (MOG, abbreviated in Dutch). The aim is to promote the use of natural gas in cooperation with gas utilities. For the commercial sector many different gas appliances are available: high-efficiency deep-frying pans for the catering sector, gas-fired air humidifiers for office and public buildings, gas-fired tumble dryers for small and medium-sized businesses, etc

  11. Plan de marketing para el posicionamiento de Ital Parquet en Colombia

    OpenAIRE

    Gutierrez Borda, Felipe

    2015-01-01

    El proyecto de disertación “PLAN DE MARKETING PARA EL POSICIONAMIENTO DE ITALPARQUET EN COLOMBIA”, es un proyecto basado en una empresa constituida desde 2011 en Bogotá, Colombia. Una empresa importadora y comercializadora de pisos en Madera, laminado, linoleum, Pvc, exteriores y guarda escobas. Durante estos dos primeros años la empresa ha venido desarrollando toda su estructura organizacional para poder empezar a introducir su marca como Importadora y Comercializadora de pisos en Madera...

  12. New model of enterprises resource planning implementation planning process in manufacturing enterprises

    Directory of Open Access Journals (Sweden)

    Mirjana Misita

    2016-05-01

    Full Text Available This article presents new model of enterprises resource planning implementation planning process in manufacturing enterprises based on assessment of risk sources. This assessment was performed by applying analytic hierarchy process. Analytic hierarchy process method allows variation of relative importance of specific risk sources dependent on the section from which the risk source originates (organizational environment, technical issues, people issues, adoption process management, and external support. Survey was conducted on 85 manufacturing enterprises involved with an enterprises resource planning solution. Ranking of risk sources assessments returns most frequent risks of enterprises resource planning implementation success in manufacturing enterprises, and representative factors were isolated through factor analysis by risk source origin. Finally, results indicate that there are hidden causes of failed implementation, for example, risk source “top management training and education,” from risk origin “adoption process management.”

  13. Evaluation of participatory planning: Lessons from Hungarian Natura 2000 management planning processes.

    Science.gov (United States)

    Kovács, Eszter; Kelemen, Eszter; Kiss, Gabriella; Kalóczkai, Ágnes; Fabók, Veronika; Mihók, Barbara; Megyesi, Boldizsár; Pataki, György; Bodorkós, Barbara; Balázs, Bálint; Bela, Györgyi; Margóczi, Katalin; Roboz, Ágnes; Molnár, Dániel

    2017-12-15

    Stakeholder participation in nature conservation policies and especially in the management of protected areas has gained importance in the last decades. These changes are underlined by democratic principles and the perceived contribution of stakeholder involvement to the effectiveness of conservation management. Evaluating participatory processes is essential to learn about the past and thus increase the quality of future processes. The evaluation can be useful for the organisations responsible for planning and management, stakeholders and policy makers as well. The present paper shows the results of a systematic evaluation of 25 participatory processes related to the development of management plans for Natura 2000 sites in Hungary between 2007 and 2015. A conceptual framework was developed to evaluate the process and outcome of participatory management planning processes. Criteria were based on the scientific literature on public participation and tailored to conservation-related management planning and stakeholder involvement. Evaluated processes were grouped in three cases based on their time range and financial sources. Overall, the analysed processes scored at a medium level, showing better performance in the process criteria than in the outcome criteria. The best case scored significantly higher in four criteria compared to the other cases: representativeness, resource availability for facilitation, new, creative ideas and impact on the plan. The main factors behind the success were (1) embeddedness of the planning process in a larger project, where the plan was a tool for conservation, (2) carrying out only one process at a time, (3) previous experience of facilitators and planners with participatory planning and (4) the opportunity and capacity to propose a payment scheme as an incentive. But even this case received low scores in some criteria: conflict resolution, early involvement and well defined goals. Based on the results we suggest that more data is

  14. Applying the health action process approach to bicycle helmet use and evaluating a social marketing campaign.

    Science.gov (United States)

    Karl, Florian M; Smith, Jennifer; Piedt, Shannon; Turcotte, Kate; Pike, Ian

    2017-08-05

    Bicycle injuries are of concern in Canada. Since helmet use was mandated in 1996 in the province of British Columbia, Canada, use has increased and head injuries have decreased. Despite the law, many cyclists do not wear a helmet. Health action process approach (HAPA) model explains intention and behaviour with self-efficacy, risk perception, outcome expectancies and planning constructs. The present study examines the impact of a social marketing campaign on HAPA constructs in the context of bicycle helmet use. A questionnaire was administered to identify factors determining helmet use. Intention to obey the law, and perceived risk of being caught if not obeying the law were included as additional constructs. Path analysis was used to extract the strongest influences on intention and behaviour. The social marketing campaign was evaluated through t-test comparisons after propensity score matching and generalised linear modelling (GLM) were applied to adjust for the same covariates. 400 cyclists aged 25-54 years completed the questionnaire. Self-efficacy and Intention were most predictive of intention to wear a helmet, which, moderated by planning, strongly predicted behaviour. Perceived risk and outcome expectancies had no significant impact on intention. GLM showed that exposure to the campaign was significantly associated with higher values in self-efficacy, intention and bicycle helmet use. Self-efficacy and planning are important points of action for promoting helmet use. Social marketing campaigns that remind people of appropriate preventive action have an impact on behaviour. © Article author(s) (or their employer(s) unless otherwise stated in the text of the article) 2017. All rights reserved. No commercial use is permitted unless otherwise expressly granted.

  15. THE ROLE OF MARKETING IN THE EDUCATION'S PROCESS

    Directory of Open Access Journals (Sweden)

    Baban Eleonora Gabriela

    2010-12-01

    Full Text Available Over time, marketing has become a propelling factor in any field of human activity, being also a primary tool in achieving the objectives of an organization. Identifying the main strategies in correlation with the marketing mix and its application on easy terms is a premise for each organization to achieve their targets. The essential objectives of the study are: 1. presenting the main functions of education, the role of marketing in education, 2 highlighting the main features of the education market in Romania; 3. presentation of the main strategies used by educational institutions in Romania; 4. application of marketing mix in education.

  16. Integration of air quality-related planning processes : report

    International Nuclear Information System (INIS)

    2004-05-01

    Several communities in British Columbia have conducted air quality, greenhouse gas, or community energy management plans. This report explored the possibility of integrating 3 community-based air quality-related planning processes into a single process and evaluated the use of these 3 processes by local governments and First Nations in identifying and addressing air quality-related objectives, and determined to what extent they could be integrated to achieve planning objectives for air quality, greenhouse gas emissions, and energy supply and conservation. The lessons learned from 9 case studies in British Columbia were presented. The purpose of the case studies was to examine how communities handled emissions and energy related inventory and planning work, as well as their experiences with, or considerations for, an integrated process. The lessons were grouped under several key themes including organization and stakeholder involvement; messaging and focus; leadership/champions; and resources and capacity. The report also outlined a framework for an integrated planning process and provided recommendations regarding how an integrated or complementary process could be performed. A number of next steps were also offered for the provincial government to move the concept of an integrated process forward with the assistance of other partners. These included identifying the resources required to support communities engaging in an integrated process as well as discussing the series of options for provincial support with key stakeholders. refs., tabs., figs

  17. Building a team through a strategic planning process.

    Science.gov (United States)

    Albert, Debra; Priganc, Dave

    2014-01-01

    Strategic planning is a process often left to senior hospital leadership, with limited input from unit-level, bedside patient care providers. This frequent approach to strategic planning misses the opportunity to engage a wide range of employees, build a shared sense of commitment, produce a collaborative team environment, and to generate greater acceptance of the plan. The Patient Care Services division at the University of Chicago Medicine used a strategic planning process that incorporated 360-degree input from both within the Patient Care Services division and outside of the division. The result is a strategic vision and plan that, shaped by broad-based input from both internal and external constituencies, is strengthened by the team that emerged from the process. Through the process of identifying a common understanding of the group's future direction, a shared purpose was created that transcended traditional professional boundaries and shaped a cohesive team focused on effective and efficient patient care. Now, with a focused strategic plan and a team centered on a shared purpose, the team is beginning to effectively deliver on the plan.

  18. Towards an integration of process planning and production planning and control for flexible manufacturing systems

    NARCIS (Netherlands)

    Gaalman, GJC; Slomp, J; Suresh, NC

    This introduction article attempts to present some major issues relating to the integration of process planning and production planning and control (PPC) for flexible manufacturing systems (FMSs). It shows that the performance of an FMS can be significantly improved and FMS capabilities more

  19. A theory of planning horizons (1: market design in a post-neoclassical world

    Directory of Open Access Journals (Sweden)

    Frederic B. Jennings, Jr.

    2012-05-01

    Full Text Available The neoclassical case supporting competitive frames and market solutions has failed to promote stable world-wide economic development. Other approaches in economics incorporate social culture, increasing returns, market power, ecological limits and complementarity, yielding broader applications for development theory. In this paper a theory of planning horizons is introduced to raise some meaningful questions about the traditional view with respect to its substitution, decreasing returns and independence assumptions. Suppositions of complementarity, increasing returns and interdependence suggest that competition is inefficient by upholding a myopic culture resistant to learning. Growth – though long believed to rise from markets and competitive values – may not derive from these sources. Instead, as civilizations advance, shifting from material wants to higher-order intangible output, they evolve from market tradeoffs (substitution and scarcity into realms of common need (complementarity and abundance. The policy implications of horizonal theory are explored, with respect to regulatory aims and economic concerns. Such an approach emphasizes strict constraints against entry barriers, ecological harm, market power abuse and ethical lapses. Social cohesion – not competition – is sought as a means to extend horizons and thereby increase efficiency, equity and ecological health. The overriding importance of horizon effects for regulatory assessment dominates other orthodox standards in economics and law. Reframing economics along horizonal lines suggests some meaningful insight on the proper design of economic systems.

  20. Analysis of the Contingency Contracting Support Plan within the Joint Planning Process Framework

    National Research Council Canada - National Science Library

    Anderson, Michael

    2003-01-01

    ...) flexibility and responsiveness. Current OPLANS at the Joint-level generally discuss how forces will be contractually supported in-theater, but are not specific enough within the framework of the Joint Planning Process (JPP...

  1. Newly Developed Software Application for Multiple Access Process Planning

    Directory of Open Access Journals (Sweden)

    Katarina Monkova

    2014-11-01

    Full Text Available The purchase of a complex system for computer aided process planning (CAPP can be expensive for little and some middle sized plants, sometimes an inaccessible investment, with a long recoupment period. According to this fact and the author's experience with Eastern European plants, they decided to design a new database application which is suitable for production, stock, and economic data holding as well as processing and exploitation within the manufacturing process. The application can also be used to process a plan according to the selected criteria, for technological documentation and NC program creation. It was based on the theory of a multivariant approach to computer aided plan generation. Its fundamental features, the internal mathematical structure and new code system of processed objects, were prepared by the authors. The verification of the designed information system in real practice has shown that it enables about 30% cost and production time reduction and decreases input material assortment variability.

  2. Transmission investment and planning in deregulated market environment : a literature survey (part 2)

    International Nuclear Information System (INIS)

    Wen, F.; Wu, F.F.

    2005-01-01

    This paper is the second half of a 2-part paper that provided details of a comprehensive survey of issues related to transmission investment and expansion planning in the electricity market. Results of the survey suggested that transmission regulation is needed to provide a fair playing field for competition and to ensure that transmission networks are optimally expanded while also meeting reliability constraints. Regulations will create further incentives for cost reduction while ensuring that regulated firms have assurance of cost recovery. Transmission planning should be controlled or monitored by a government organization or regulator. Legislation is needed to ensure that regulatory authorities can enforce reliability criteria. Mandatory reliability standards and metrics for reliability services should be implemented. The economic benefits of transmission expansion in a deregulated market should be modelled using non-deterministic approaches. It was concluded that transmission expansion plans should be able to meet future transmission capacity requirements, secure returns on investment, and ensure reliability levels for customers. Various international transmission expansion plans were also provided. 38 refs

  3. The liberalisation of the European electricity market : an unstructured restructuring process?

    International Nuclear Information System (INIS)

    Boisseleau, F.; Hakvoort, R.

    2005-01-01

    The European Union (EU) directive 96/92/EC defines common rules for the generation, transmission and distribution of electricity, paving the way for the liberalization of the electricity markets of EU member states. Member states are obliged to open their national electricity supply markets, meaning that eligible customers can choose their own suppliers. This paper discussed the process by which the countries of the EU have restructured their electricity markets, arguing that the process has focused on legal and organizational issues, rather than specific prescriptions for the economic design of the market. Although the objective of the EU directive was to create a competitive market, restructuring has led to 15 or more fragmented markets, each liberalized to a different degree and shaped following a wide range of different principles. Areas where the EU has failed to provide a coherent market view were discussed. Issues concerning short-term market arrangements, congestion management and long-term investment were examined. Section 1 of the paper focused on policy issues in the liberalization process, while section 2 emphasized the importance of market design. Section 3 addressed the need for market monitoring and the issue of market power. It was concluded that liberalization is only one step in the process that alone cannot deliver the expected benefits of single integrated European-wide market. At present, the European electricity market is hindered by a lack of proper design and sufficient transparency. 32 refs., 3 tabs., 4 figs

  4. The relationship marketing in the process of customer loyalty. Case large construction of Manizales

    Directory of Open Access Journals (Sweden)

    María Cristina Torres Camacho

    2015-06-01

    Full Text Available This paper is based on the model Lindgreen (2001, upholding the relationship marketing should be approached in three dimensions: objectives, definition of constructs and tools, which enable better customer management within organizations. The objective was to determine the characteristics of relationship marketing as a key factor in the process of Customer Loyalty in the big construction of Manizales Colombia. From a joint perspective, methodology relies on instruments and qualitative and quantitative analysis of court. The results tend to confirm that developers recognize the importance of Relational Marketing but not raised as a policy or have not defined in its strategic plan; additionally, expressed lack of strategies for customer retention, however, these remain loyal because the construction work on meeting your needs, based on trust, commitment and communication. To conclude, the faithful customers perceive that construction does not periodically evaluate their satisfaction with the purchased product, also claim that they show little interest in understanding the perception, make personal meetings, making constant communication through phone calls and meet their tastes and preferences.

  5. A systematic process for developing and assessing accident management plans

    International Nuclear Information System (INIS)

    Hanson, D.J.; Blackman, H.S.; Meyer, O.R.; Ward, L.W.

    1991-04-01

    This document describes a four-phase approach for developing criteria recommended for use in assessing the adequacy of nuclear power plant accident management plans. Two phases of the approach have been completed and provide a prototype process that could be used to develop an accident management plan. Based on this process, a preliminary set of assessment criteria are derived. These preliminary criteria will be refined and improved when the remaining steps of the approach are completed, that is, after the prototype process is validated through application. 9 refs., 10 figs., 7 tabs

  6. City Labs as Vehicles for Innovation in Urban Planning Processes

    Directory of Open Access Journals (Sweden)

    Christian Scholl

    2016-12-01

    Full Text Available This paper assesses the role of urban experiments for local planning processes through a case-based analysis of the city lab of Maastricht. In conjunction with this, the article offers three contributions, as additional elements. Firstly, the paper develops a set of defining characteristics of city labs as an analytical concept which is relevant for discussions about (collaborative planning. Secondly, it refines the literature on collaborative planning by drawing attention to experimentation and innovation. Thirdly, the paper assesses the potential of city labs to contribute to the innovation of urban governance. The work draws from the literature on experimentation and learning as well as the literature on collaborative urban planning. In the conclusions, we discuss the potential of city labs as vehicles for learning about new urban planning approaches and their limitations as spaces for small-scale experimentation. The paper is based on research for the URB@Exp research project funded by JPI Urban Europe.

  7. Work-in-process clearing in supply chain operations planning

    NARCIS (Netherlands)

    Selcuk, B.; Fransoo, J.C.; Kok, de A.G.

    2008-01-01

    In this study we provide insights into the effectiveness of the clearing function concept in a hierarchical planning context. The clearing function is a mathematical representation of the relation between the Work-In-Process (WIP) and the throughput of a production process. We use it in a

  8. A key to success: optimizing the planning process

    Science.gov (United States)

    Turk, Huseyin; Karakaya, Kamil

    2014-05-01

    By adopting The NATO Strategic Concept Document in 2010, some important changes in the perception of threat and management of crisis were introduced. This new concept, named ''Comprehensive Approach'', includes the precautions of pre-crisis management, applications of crisis-duration management and reconstruction phase of post-intervention management. NATO will be interested in not only the political and military options , but also social, economical and informational aspects of crisis. NATO will take place in all phases of conflict. The conflicts which occur outside the borders of NATO's nations and terrorism are perceived as threat sources for peace and stability. In addition to conventional threats, cyber attacks which threaten network-supported communication systems, preventing applications from accessing to space that will be used in different fields of life. On the other hand, electronic warfare capabilities which can effect us negatively are added to threat list as new threats. In the process in which military is thought as option, a harder planning phase is waiting for NATO's decision makers who struggle for keeping peace and security. Operation planning process which depends on comprehensive approach, contains these steps: Situational awareness of battlefield, evaluation of the military intervention options, orientation, developing an operation plan, reviewing the plan and transition phases.1 To be successful in theater which is always changing with the technological advances, there has to be an accurate and timely planning on the table. So, spending time for planning can be shown as one of the biggest problem. In addition, sustaining situational awareness which is important for the whole operation planning process, technical command and control hitches, human factor, inability to determine the center of gravity of opponent in asymmetrical threat situations can be described as some of the difficulties in operation planning. In this study, a possible air

  9. Social marketing to plan a fall prevention program for Latino construction workers.

    Science.gov (United States)

    Menzel, Nancy N; Shrestha, Pramen P

    2012-08-01

    Latino construction workers experience disparities in occupational death and injury rates. The Occupational Safety and Health Administration funded a fall prevention training program at the University of Nevada, Las Vegas in response to sharp increases in fall-related accidents from 2005 to 2007. The grant's purpose was to improve fall protection for construction workers, with a focus on Latinos. This study assessed the effectiveness of social marketing for increasing fall prevention behaviors. A multi-disciplinary team used a social marketing approach to plan the program. We conducted same day class evaluations and follow-up interviews 8 weeks later. The classes met trainee needs as evidenced by class evaluations and increased safety behaviors. However, Spanish-speaking Latinos did not attend in the same proportion as their representation in the Las Vegas population. A social marketing approach to planning was helpful to customize the training to Latino worker needs. However, due to the limitations of behavior change strategies, future programs should target employers and their obligation to provide safer workplaces. Copyright © 2012 Wiley Periodicals, Inc.

  10. [Marketing as a tool to increase the effectiveness of public health plans. 2008 SESPAS Report].

    Science.gov (United States)

    Beerli-Palacio, Asunción; Martín-Santana, Josefa D; Porta, Miquel

    2008-04-01

    Recent years have seen a steady increase in social marketing applied to health with the aim of increasing public awareness and changing people's behavior. Programs or actions based on the principles of social marketing have been shown to be effective in improving public health. However, that is not the general rule in Spain, where health policies have been based on health plans directed more to economic efficiency than to citizens' needs. For a health marketing program to be effective, the following factors are necessary: 1) the program has a long-term temporal horizon for action; 2) the objectives are established in terms of behavioral changes; 3) market research is used as a source of information; 4) different actions are established according to the segments identified as targets; 5) the program is operationalized in the four variables of the marketing mix, namely, product, price, distribution and communication, and is not only based on advertising campaigns; 6) the core of the program is exchange, understood as the factors that motivate people to change in return for the promise of something beneficial to them; 7) the factors or forces that compete with the desired behavioral changes are neutralized, and 8) businesses' social responsibility is used as a mechanism to reinforce health improvement programs. The design of health marketing programs should include definition of strategic and operational actions aimed not only at potential adopters of the desired behavior but also at all agents who may help or hinder behavioral change (health professionals, the pharmaceutical industry, politicians, the advertising industry, and products and services with health-challenging objectives).

  11. University Community Engagement and the Strategic Planning Process

    Directory of Open Access Journals (Sweden)

    Laura Newton Miller

    2018-03-01

    Full Text Available Abstract  Objectives – To understand how university libraries are engaging with the university community (students, faculty, campus partners, and administration when working through the strategic planning process.  Methods – Literature review and exploratory open-ended survey to members of CAUL (Council of Australian University Librarians, CARL (Canadian Association of Research Libraries, CONZUL (Council of New Zealand University Librarians, and RLUK (Research Libraries UK who are most directly involved in the strategic planning process at their library.  Results – Out of a potential 113 participants from 4 countries, 31 people (27% replied to the survey. Libraries most often mentioned the use of regularly-scheduled surveys to inform their strategic planning, which helps to truncate the process for some respondents, as opposed to conducting user feedback specifically for the strategic planning process. Other quantitative methods include customer intelligence and library-produced data. Qualitative methods include the use of focus groups, interviews, and user experience/design techniques to help inform the strategic plan. The focus of questions to users tended to fall towards user-focused (with or without library lens, library-focused, trends and vision, and feedback on plan.  Conclusions – Combining both quantitative and qualitative methods can help give a fuller picture for librarians working on a strategic plan. Having the university community join the conversation on how the library moves forward is an important but difficult endeavour.  Regardless, the university library needs to be adaptive to the rapidly changing environment around it. Having a sense of how other libraries engage with the university community benefits others who are tasked with strategic planning.

  12. Getting Started with Market Research for Out-of-School Time Planning: A Resource Guide for Communities

    Science.gov (United States)

    Pokela, Julianne; Steblea, Ingrid; Shea, Linda; Denny, Elizabeth

    2007-01-01

    Conducting market research for out-of-school-time planning can replace assumptions with facts, give kids and parents a voice to express their needs and preferences, and help build stakeholder buy-in and support. This practical guide shows community leaders, policymakers and out-of-school-time practitioners how to use market research to make more…

  13. Tracking the Short Term Planning (STP) Development Process

    Science.gov (United States)

    Price, Melanie; Moore, Alexander

    2010-01-01

    Part of the National Aeronautics and Space Administration?s mission is to pioneer the future in space exploration, scientific discovery and aeronautics research is enhanced by discovering new scientific tools to improve life on earth. Sequentially, to successfully explore the unknown, there has to be a planning process that organizes certain events in the right priority. Therefore, the planning support team has to continually improve their processes so the ISS Mission Operations can operate smoothly and effectively. The planning support team consists of people in the Long Range Planning area that develop timelines that includes International Partner?s Preliminary STP inputs all the way through to publishing of the Final STP. Planning is a crucial part of the NASA community when it comes to planning the astronaut?s daily schedule in great detail. The STP Process is in need of improvement, because of the various tasks that are required to be broken down in order to get the overall objective of developing a Final STP done correctly. Then a new project came along in order to store various data in a more efficient database. "The SharePoint site is a Web site that provides a central storage and collaboration space for documents, information, and ideas."

  14. Returning to the Job Market: A Woman's Guide to Employment Planning.

    Science.gov (United States)

    American Association of Retired Persons, Washington, DC.

    Intended for midlife and older women in the job market, this booklet is designed to help them in the process of looking for work outside the home. It helps them assess current skills and identify potential employment barriers; teaches them how to prepare effective written materials to support the job search and how to interview successfully; and…

  15. Using cognitive concept mapping to understand what health care means to the elderly: an illustrative approach for planning and marketing.

    Science.gov (United States)

    Shewchuk, Richard; O'Connor, Stephen J

    2002-01-01

    This article describes a process that can be used for eliciting and systematically organizing perceptions held by key stakeholders. An example using a limited sample of older Medicare recipients is developed to illustrate how this approach can be used. Internally, a nominal group technique (NGT) meeting was conducted to identify an array of health care issues that were perceived as important by this group. These perceptions were then used as stimuli to develop an unforced card sort task. Data from the card sorts were analyzed using multidimensional scaling and hierarchical cluster analysis to demonstrate how qualitative input of participants can be organized. The results of these analyses are described to illustrate an example of an interpretive framework that might be used when seeking input from relevant constituents. Suggestions for how this process might be extended to health care planning/marketing efforts are provided.

  16. [Design of a HACCP Plan for the Gouda-type cheesemaking process in a milk processing plant].

    Science.gov (United States)

    Dávila, Jacqueline; Reyes, Genara; Corzo, Otoniel

    2006-03-01

    The Hazard Analysis and Critical Control Point (HACCP) is a preventive and systematic method used to identify, assess and control of the hazards related with raw material, ingredients, processing, marketing and intended consumer in order to assure the safety of the food. The aim of this study was to design a HACCP plan for implementing in a Gouda-type cheese-making process in a dairy processing plant. The used methodology was based in the application of the seven principles of the HACCP, the information from the plant about the compliment of the pre-requisite programs (70-80%), the experience of the HACCP team and the sequence of stages settles down by the COVENIN standard 3802 for implementing the HACCP system. A HACCP plan was proposed with the scope, the selection of HACCP team, the description of the product and the intended use, the flow diagram of the process, the hazard analysis and the control table of the plan with the critical control points (CCP). The following CCP were identified in the process: pasteurization, coagulation and ripening.

  17. 242-A Campaign 99-1 process control plan; FINAL

    International Nuclear Information System (INIS)

    LE, E.Q.

    1999-01-01

    242-A Evaporator 99-1 will process approximately one million gallons of waste from tank 102-AW in June 1999. The process control Plan provides a general description of activities, which will occur during 242-A Evaporator Campaign 99-1 and to document analyses conducted to demonstrate that 102-AW waste is acceptable for processing. Predict is a registered trademark of Risk Decisions England Corporation, United Kingdom

  18. Energy efficient process planning based on numerical simulations

    OpenAIRE

    Neugebauer, Reimund; Hochmuth, C.; Schmidt, G.; Dix, M.

    2011-01-01

    The main goal of energy-efficient manufacturing is to generate products with maximum value-added at minimum energy consumption. To this end, in metal cutting processes, it is necessary to reduce the specific cutting energy while, at the same time, precision requirements have to be ensured. Precision is critical in metal cutting processes because they often constitute the final stages of metalworking chains. This paper presents a method for the planning of energy-efficient machining processes ...

  19. Conservation Action Planning: Lessons learned from the St. Marys River watershed biodiversity conservation planning process

    Science.gov (United States)

    Patterson, Tamatha A.; Grundel, Ralph

    2014-01-01

    Conservation Action Planning (CAP) is an adaptive management planning process refined by The Nature Conservancy (TNC) and embraced worldwide as the Open Standards for the Practice of Conservation. The CAP process facilitates open, multi-institutional collaboration on a common conservation agenda through organized actions and quantified results. While specifically designed for conservation efforts, the framework is adaptable and flexible to multiple scales and can be used for any collaborative planning effort. The CAP framework addresses inception; design and development of goals, measures, and strategies; and plan implementation and evaluation. The specific components of the CAP include defining the project scope and conservation targets; assessing the ecological viability; ascertaining threats and surrounding situation; identifying opportunities and designing strategies for action; and implementing actions and monitoring results. In 2007, TNC and a multidisciplinary graduate student team from the University of Michigan's School of Natural Resources and Environment initiated a CAP for the St. Marys River, the connecting channel between Lake Superior and Lake Huron, and its local watershed. The students not only gained experience in conservation planning, but also learned lessons that notably benefited the CAP process and were valuable for any successful collaborative effort—a dedicated core team improved product quality, accelerated the timeline, and provided necessary support for ongoing efforts; an academic approach in preparation for engagement in the planning process brought applicable scientific research to the forefront, enhanced workshop facilitation, and improved stakeholder participation; and early and continuous interactions with regional stakeholders improved cooperation and built a supportive network for collaboration.

  20. Emergency preparedness planning: A process to insure effectiveness and efficiency

    International Nuclear Information System (INIS)

    Schroeder, A.J. Jr.

    1994-01-01

    Prevention is undoubtedly the preferred policy regarding emergency response. Unfortunately, despite best intentions, emergencies do occur. It is the prudent operator that has well written and exercised plans in place to respond to the full suite of possible situations. This paper presents a planning process to help personnel develop and/or maintain emergency management capability. It is equally applicable at the field location, the district/regional office, or the corporate headquarters. It is not limited in scope and can be useful for planners addressing incidents ranging from fires, explosions, spills/releases, computer system failure, terrorist threats and natural disasters. By following the steps in the process diagram, the planner will document emergency management capability in a logical and efficient manner which should result in effective emergency response and recovery plans. The astute planner will immediately see that the process presented is a continuing one, fully compatible with the principles of continuous improvement

  1. The sector restructuring and the consequences on the planning and the marketing studies of the electric power distributors; A reestruturacao setorial e os reflexos sobre o planejamento e os estudos de mercado das distribuidoras de energia eletrica

    Energy Technology Data Exchange (ETDEWEB)

    Matsudo, Eduardo

    2001-05-15

    After the restructuring of the Brazilian power sector during the 1990's a new set of rules and players (regulators, traders, etc.) was introduced. This situation resulted in significantly impacting the distribution companies in terms of market risks and commercial opportunities. Electric power market assessments that provide fundamental information to the system and tariff planning groups can also be used to support the distribution companies in analyzing various questions within the new rules that have been created. These questions include such items as: how much energy should be contracted in the future in the wholesale market?; how much opportunity is available in offering commercial services to the customer?. This work describes the main changes that have occurred due to the restructuring, such as: the privatization process, a wholesale market implementation, rules for energy trading, and planning and regulatory process. The main challenges for distribution companies as a result of these changes are identified, especially focusing on energy trading in retail and wholesale markets. The process of electric power market assessments is presented and describing the accepted methodology used for demand forecasting for distribution companies. Information required by distribution companies in order to deal with the market challenges are specified - e.g. energy trading, market risks and customer relationship. It is concluded there is a need to obtain detailed information about consumers and to develop market forecast for specific time frame. It must take into consideration all the issues around the retail market - the study needs to analyze the basic factors that impact customer consumption. In order to improve the electric market assessment, it has been useful to apply specific models. After reviewing the existing tools for electric power market assessments (analysis and forecast), it has been found that the models that combined methods of end use analysis with

  2. The sector restructuring and the consequences on the planning and the marketing studies of the electric power distributors; A reestruturacao setorial e os reflexos sobre o planejamento e os estudos de mercado das distribuidoras de energia eletrica

    Energy Technology Data Exchange (ETDEWEB)

    Matsudo, Eduardo

    2001-05-15

    After the restructuring of the Brazilian power sector during the 1990's a new set of rules and players (regulators, traders, etc.) was introduced. This situation resulted in significantly impacting the distribution companies in terms of market risks and commercial opportunities. Electric power market assessments that provide fundamental information to the system and tariff planning groups can also be used to support the distribution companies in analyzing various questions within the new rules that have been created. These questions include such items as: how much energy should be contracted in the future in the wholesale market?; how much opportunity is available in offering commercial services to the customer?. This work describes the main changes that have occurred due to the restructuring, such as: the privatization process, a wholesale market implementation, rules for energy trading, and planning and regulatory process. The main challenges for distribution companies as a result of these changes are identified, especially focusing on energy trading in retail and wholesale markets. The process of electric power market assessments is presented and describing the accepted methodology used for demand forecasting for distribution companies. Information required by distribution companies in order to deal with the market challenges are specified - e.g. energy trading, market risks and customer relationship. It is concluded there is a need to obtain detailed information about consumers and to develop market forecast for specific time frame. It must take into consideration all the issues around the retail market - the study needs to analyze the basic factors that impact customer consumption. In order to improve the electric market assessment, it has been useful to apply specific models. After reviewing the existing tools for electric power market assessments (analysis and forecast), it has been found that the models that combined methods of end use analysis with

  3. Energy Flexibility Potential of Industrial Processes in the Regulating Power Market

    DEFF Research Database (Denmark)

    Ma, Zheng; Aabjerg Friis, Henrik Tønder; Gravers Mostrup, Christopher

    2017-01-01

    , and electric heating in replacement of conventional technologies. To enable the use of demand response, the consumers must have economical and practical incentives without loss of convenience. This study aims to investigate the demand-response market potential of a flexible industrial process in the current...... electricity market structure. The Danish West regulating power market is selected in this study with an ideal process simulation of an industrial roller press. By analysing market data, the value of flexible electricity consumption by the roller press in the regulating power market is demonstrated by an ideal...

  4. 12 CFR 613.3010 - Financing for processing or marketing operations.

    Science.gov (United States)

    2010-01-01

    ... overseeing the policies, business practices, management, and decision-making process of the legal entity; or... 12 Banks and Banking 6 2010-01-01 2010-01-01 false Financing for processing or marketing... for processing or marketing operations. (a) Eligible borrowers. A borrower is eligible for financing...

  5. Automated synthesis of image processing procedures using AI planning techniques

    Science.gov (United States)

    Chien, Steve; Mortensen, Helen

    1994-01-01

    This paper describes the Multimission VICAR (Video Image Communication and Retrieval) Planner (MVP) (Chien 1994) system, which uses artificial intelligence planning techniques (Iwasaki & Friedland, 1985, Pemberthy & Weld, 1992, Stefik, 1981) to automatically construct executable complex image processing procedures (using models of the smaller constituent image processing subprograms) in response to image processing requests made to the JPL Multimission Image Processing Laboratory (MIPL). The MVP system allows the user to specify the image processing requirements in terms of the various types of correction required. Given this information, MVP derives unspecified required processing steps and determines appropriate image processing programs and parameters to achieve the specified image processing goals. This information is output as an executable image processing program which can then be executed to fill the processing request.

  6. In Search of Market Access: Why the Doha “Plan B” for December 2011 is likely to fail Effective Market Access (Part I)

    OpenAIRE

    Carrere, Céline; De Melo, Jaime

    2011-01-01

    Once again the Doha Round negotiators are struggling to reach an agreement, this time by mid-December on a “plan B” package that would give increased market access to Least Developed Countries (LDCs) in the form of duty-free-quota free (DFQF) access accompanied by simplified rules of origin. Estimating ‘effective market access' to the two largest ‘preference-givers', the US and EU preferences, this note shows that remaining market access left for the LDCs is negligible at around 3 percent in ...

  7. Process development work plan for waste feed delivery system

    International Nuclear Information System (INIS)

    Papp, I.G.

    1998-01-01

    This work plan defines the process used to develop project definition for Waste Feed Delivery (WFD). Project definition provides the direction for development of definitive design media required for the ultimate implementation of operational processing hardware and software. Outlines for the major deliverables are attached as appendices. The implementation of hardware and software will accommodate requirements for safe retrieval and delivery of waste currently stored in Hanford's underground storage tanks. Operations and maintenance ensure the availability of systems, structures, and components for current and future planned operations within the boundary of the Tank Waste Remediation System (TWRS) authorization basis

  8. Stakeholder perceptions of a total market approach to family planning in Nicaragua.

    Science.gov (United States)

    Drake, Jennifer Kidwell; Espinoza, Henry; Suraratdecha, Chutima; Lacayo, Yann; Keith, Bonnie M; Vail, Janet G

    2011-05-01

    To assess private-sector stakeholders' and donors' perceptions of a total market approach (TMA) to family planning in Nicaragua in the context of decreased funding; to build evidence for potential strategies and mechanisms for TMA implementation (including public-private partnerships (PPPs)); and to identify information gaps and future priorities for related research and advocacy. A descriptive exploratory study was conducted in various locations in Nicaragua from March to April 2010. A total of 24 key private-sector stakeholders and donors were interviewed and their responses analyzed using two questionnaires and a stakeholder analysis tool (PolicyMakerTM software). All survey participants supported a TMA, and public-private collaboration, in family planning in Nicaragua. Based on the survey responses, opportunities for further developing PPPs for family planning include building on and expanding existing governmental frameworks, such as Nicaragua's current coordination mechanism for contraceptive security. Obstacles include the lack of ongoing government engagement with the commercial (for-profit) sector and confusion about regulations for its involvement in family planning. Strategies for strengthening existing PPPs include establishing a coordination mechanism specifically for the commercial sector and collecting and disseminating evidence supporting public-private collaboration in family planning. There was no formal or absolute opposition to a TMA or PPPs in family planning in Nicaragua among a group of diverse nongovernmental stakeholders and donors. This type of study can help identify strategies to mobilize existing and potential advocates in achieving articulated policy goals, including diversification of funding sources for family planning to achieve contraceptive security.

  9. Plan de Marketing digital para el destino turístico Cuenca-Ecuador

    OpenAIRE

    Espol; Calle Lituma, Numa Sebastián

    2017-01-01

    El presente trabajo de titulación se enfoca en el diseño de un plan de marketing digital para el destino turístico "cuenca-ecuador", con la finalidad de potencializar la presencia online del lugar en concordancia con los requerimientos del mercado digital. La metodología de investigación utilizada se fundamentó en el estudio de caso, ya que la misma permitió utilizar diversas técnicas cuantitativas y cualitativas de recolección y análisis de información necesaria para la determinación de l...

  10. Content Marketing Plan for Logistics Company : Case: NetLogistic JVM Oy

    OpenAIRE

    Riabochkina, Elizaveta

    2017-01-01

    This project aim is to create a Content Marketing Strategy for a Finnish logistics company. The aim of the thesis is to develop an action plan that will help the commissioning company increase sales and gain new customers. The commissioner for the study is NetLogistic JVM Oy. The Company specializes in handling trade of transit and export shipments to Russia and CIS-countries via Finland. The company does not have huge resources to run large campaign, but is looking for ways to reach new...

  11. Launch marketing communications planning guide : case: service industry franchise chain X

    OpenAIRE

    Kivinummi, Rosanna

    2016-01-01

    The thesis content and scope is built around the needs of the franchise chain X which had over 50 stores in Finland and a few stores in Europe and North America in late 2015. The internalization of the chain created new challenges for the launch marketing planning. The launch activities play always a crucial role in the future success of a store but are even more important for a franchise chain as the success or failure of one shop affects the image of the whole chain. The target of the thesi...

  12. Plan de marketing de la Cámara Oficial de Comercio, Industria y Servicios de Valladolid

    OpenAIRE

    Martín Encinas, Ignacio

    2015-01-01

    El trabajo consiste en un plan de marketing de la Cámara de Comercio de Valladolid, el cual está estructurado en tres partes: Primero, la introducción y motivación del trabajo, donde se explica en qué consiste y las razones por las que se ha elegido este tema. Segundo, el desarrollo del trabajo, en el cual se realiza una definición de cámara, las funciones que tiene, cómo está estructurada, los tipos y cómo se organiza; para finalmente hablar de la Cámara de Comercio de Valladolid. Y...

  13. Plan de marketing de turismo gastronómico en Lima para Chile y Ecuador

    OpenAIRE

    Castro Rivera, Tatiana; León-Gambetta Martín-Arranz, Álvaro; Saavedra Castillo, Carmen; Tregear Targarona, Lorena

    2017-01-01

    xiii, 116 h. : il. ; 30 cm. El turismo en el Perú muestra un notorio crecimiento, el cual se evidencia en las alentadoras cifras para los siguientes años, así como en muchas oportunidades a futuro. En tal contexto, en este trabajo se presenta un Plan de Marketing que, al ser llevado a cabo por el Estado peruano a través de PROMPERÚ, mostrará las bondades de la cocina nacional a turistas chilenos y ecuatorianos. Con ello se logrará que el turismo gastronómico limeño crezca. A...

  14. Marketing Audit A Systematic and Comprehensive Marketing Examination

    Directory of Open Access Journals (Sweden)

    Abdullah Al Fahad

    2015-07-01

    Full Text Available Abstract-The growing complexity of the current market environment needs a more systematic evaluation process that how organizational marketing performance deals with the dynamic market. This paper point out the benefit of marketing audit to deals with systematic evaluation of plans objectives strategies activities and organizational structure as well as marketing staff. Recent study has portrayed a broader conceptualization of effectiveness of using marketing audit. Through this paper we want to bring into focus the broad and different aspects of marketing audit that can help the organization its strength and weakness. The paper suggests that marketing audit should use as a mechanism to evaluate the entire marketing system.

  15. Advance care planning in CKD/ESRD: an evolving process.

    Science.gov (United States)

    Holley, Jean L

    2012-06-01

    Advance care planning was historically considered to be simply the completion of a proxy (health care surrogate designation) or instruction (living will) directive that resulted from a conversation between a patient and his or her physician. We now know that advance care planning is a much more comprehensive and dynamic patient-centered process used by patients and families to strengthen relationships, achieve control over medical care, prepare for death, and clarify goals of care. Some advance directives, notably designated health care proxy documents, remain appropriate expressions of advance care planning. Moreover, although physician orders, such as do-not-resuscitate orders and Physician Orders for Life-Sustaining Treatment, may not be strictly defined as advance directives, their completion, when appropriate, is an integral component of advance care planning. The changing health circumstances and illness trajectory characteristic of ESRD mandate that advance care planning discussions adapt to a patient's situation and therefore must be readdressed at appropriate times and intervals. The options of withholding and withdrawing dialysis add ESRD-specific issues to advance care planning in this population and are events each nephrologist will at some time confront. Advance care planning is important throughout the spectrum of ESRD and is a part of nephrology practice that can be rewarding to nephrologists and beneficial to patients and their families.

  16. Health plans and selection: formal risk adjustment vs. market design and contracts.

    Science.gov (United States)

    Frank, R G; Rosenthal, M B

    2001-01-01

    In this paper, we explore the demand for risk adjustment by health plans that contract with private employers by considering the conditions under which plans might value risk adjustment. Three factors reduce the value of risk adjustment from the plans' point of view. First, only a relatively small segment of privately insured Americans face a choice of competing health plans. Second, health plans share much of their insurance risk with payers, providers, and reinsurers. Third, de facto experience rating that occurs during the premium negotiation process and management of coverage appear to substitute for risk adjustment. While the current environment has not generated much demand for risk adjustment, we reflect on its future potential.

  17. PRICE GENERATING PROCESS AND VOLATILITY IN NIGERIAN AGRICULTURAL COMMODITIES MARKET

    Directory of Open Access Journals (Sweden)

    Osaihiomwan Ojogho

    2015-10-01

    Full Text Available The literature on agricultural commodity price volatility in Nigeria has constantly reflected that an excessive price movement is harmful for both producers and consumers, particularly for those who are not able to cope with that new source of economic uncertainty. It has also raised an extensive debate on the main determinants behind the large agricultural commodity price swings observed in the last years without recourse for the price generating process. To narrow this gap, the study examined the price generating process and volatility in the Nigerian agricultural commodities market using secondary data for price series on meat, cereals, sugar, dairy and aggregate food for the period of January 1990 to February 2014. The data were analysed using the linear Gaussian State-Space (SS model. The results of the descriptive statistics showed that the coefficients of variation for cereals (39.88%, food (32.65% and dairy price (43.08% were respectively higher during the overall time period (January 1990 to February 2014 than during the first (January 1990 to January 2002 and second (February 2002 to February 2014 sub-time periods. The results of the inferential statistics showed that authoregressive moving average (ARMA model is the most selected Nigeria agricultural commodity price generating model for the time periods, that a unit increase in the past price state of cereals, dairy, sugar, meat and aggregate food would increase the future price of sugar, meat and aggregate food by N0.14, N0.28 and N0.15 respectively but decrease future price of cereals and dairy by about N1.00 and N0.21 respectively, and that the one-step ahead predicted value for the first out-ofsample period for cereals, meat, dairy and sugar price were 6317.86, 10.24 and 2.06 respectively. The Nigerian agricultural commodity prices have experienced high variability over the period, and such volatility, price-generating process and the determinants of the Nigerian food commodities

  18. A Reconceptualization of the Marketing Mix: Using the 4 C's To Improve Marketing Planning in Higher Education.

    Science.gov (United States)

    Wasmer, D. J.; Williams, James R.; Stevenson, Julie

    1997-01-01

    Higher education institutions have increasingly adopted marketing principles to achieve institutional objectives. However, direct application of the traditional marketing mix as characterized by four P's (product, price, place, promotion) can be problematic. A reconceptualization of the marketing mix applies four C's: concept (mix of goods and…

  19. Manipulation of the Commodity Futures Market Delivery Process.

    OpenAIRE

    Pirrong, Stephen Craig

    1993-01-01

    An analysis of the futures market delivery 'end game' specifies necessary and sufficient conditions for long and short traders to manipulate futures prices at contract expiration. The empirical and welfare implications of manipulation are derived as well. Manipulation is most likely to occur in markets where economic frictions (such as transportation and transactions costs) make it inefficient to return excessive deliveries to their original owners. These consumption distortions induce price ...

  20. Quantitative analytical hierarchy process to marketing store location selection

    OpenAIRE

    Harwati; Utami Intan

    2018-01-01

    The selection of Store to market the product is belong to Multi Criteria Decision Making problem. The criteria used have conflict of interest with each other to produce an optimal location. This research uses four important criteria to select new location of marketing store appropriate with the references: distance to location, competition level with competitor, number of potential customer, and location rent cost. Quantitative data is used to determine the optimum location with AHP method. Q...

  1. A mid-term, market-based power systems planning model

    International Nuclear Information System (INIS)

    Koltsaklis, Nikolaos E.; Dagoumas, Athanasios S.; Georgiadis, Michael C.; Papaioannou, George; Dikaiakos, Christos

    2016-01-01

    Highlights: • A mid-term Energy Planning along with a Unit Commitment model is developed. • The model identifies the optimum interconnection capacity. • Electricity interconnections affect the power mix and the day-ahead spot price. • Renewables’ penetration has impacts on the power reserves and the CO_2 emissions. • Energy policy and fuel pricing can have significant impacts on the power mix. - Abstract: This paper presents a generic Mixed Integer Linear Programming (MILP) model that integrates a Mid-term Energy Planning (MEP) model, which implements generation and transmission system planning at a yearly level, with a Unit Commitment (UC) model, which performs the simulation of the Day-Ahead Electricity Market. The applicability of the proposed model is illustrated in a case study of the Greek interconnected power system. The aim is to evaluate a critical project in the Ten Year Network Development Plan (TYNDP) of the Independent Power Transmission System Operator S.A. (ADMIE), namely the electric interconnection of the Crete Island with the mainland electric system. The proposed modeling framework identifies the implementation (or not) of the interconnection of the Crete Island with the mainland electric system, as well as the optimum interconnection capacity. It also quantifies the effects on the Day-Ahead electricity market and on the energy mix. The paper demonstrates that the model can provide useful insights into the strategic and challenging decisions to be determined by investors and/or policy makers at a national and/or regional level, by providing the optimal energy roadmap and management, as well as clear price signals on critical energy projects under real operating and design constraints.

  2. Innovation Process Planning Model in the Bpmn Standard

    Directory of Open Access Journals (Sweden)

    Jurczyk-Bunkowska Magdalena

    2013-12-01

    Full Text Available The aim of the article is to show the relations in the innovation process planning model. The relations argued here guarantee the stable and reliable way to achieve the result in the form of an increased competitiveness by a professionally directed development of the company. The manager needs to specify the effect while initiating the realisation of the process, has to be achieved this by the system of indirect goals. The original model proposed here shows the standard of dependence between the plans of the fragments of the innovation process which make up for achieving its final goal. The relation in the present article was shown by using the standard Business Process Model and Notation. This enabled the specification of interrelations between the decision levels at which subsequent fragments of the innovation process are planned. This gives the possibility of a better coordination of the process, reducing the time needed for the achievement of its effect. The model has been compiled on the basis of the practises followed in Polish companies. It is not, however, the reflection of these practises, but rather an idealised standard of proceedings which aims at improving the effectiveness of the management of innovations on the operational level. The model shown could be the basis of the creation of systems supporting the decision making, supporting the knowledge management or those supporting the communication in the innovation processes.

  3. Action plan for the communication process in a nursing team

    Directory of Open Access Journals (Sweden)

    Priscilla Valladares Broca

    2016-06-01

    Full Text Available The objective of this study is to propose an action plan for the communication process in the nursing team. The theoretical references were: the model of a communication process proposed by Berlo and essential concepts of King´s Theory. It is a qualitative, convergent-care research. The data production technique was the semi-structured interview with 25 nurses of a public hospital. Data used the thematic content analysis technique. The elements of the communication team are: perception, self, space, time, stress, role, authority, power, status, audience, empathy and nonverbal communication. The plan proposes a dynamic, flexible, interactive and relational communication process, in order to contribute to the professional qualification and make new practices of care viable. It was concluded that its elements do not have a fixed and stable position, but throughout the process they are used according to the needs of each party.

  4. The effect of provider control of Blue Shield plans on health care markets.

    Science.gov (United States)

    Arnould, R J; DeBrock, L M

    1985-07-01

    Blue Shield plans often are granted regulatory advantages by the states in which they operate. Run efficiently, such not-for-profit firms should use these lower costs to eliminate their less advantaged rivals, the commercial insurers. However, these higher-cost commercial providers have been able to offer insurance coverage at prices competitive with the Blues, as evidenced by the fact that Blue plans have, on average, less than 50 percent market share. Similar prices with lower overall costs implies that economic rents are being earned, rents which a not-for-profit firm cannot distribute to owners. In this paper we argue that when there are competing goals among the groups controlling the Blue Shield plans, the different possible "uses" of the regulatory advantage become endogenously determined, necessitating the use of simultaneous equation estimation. Testing this model we find the major effect of doctor-control of Blue Shield plans is to raise doctors' fees while lowering the amount of rents captured by both consumers and administrators.

  5. Thinking Afresh About Processing: An Exploration of New Market Opportunities for Apple Products

    OpenAIRE

    Rowles, Kristin; Henehan, Brian M.; White, Gerald B.

    2001-01-01

    This report compiles the results of several studies focused on the markets for processed apple products. These studies were conducted as part of a multidisciplinary project examining the processing apple industry in the Northeastern United States. The purpose of the studies was to explore the potential for new products and new marketing strategies that might bring innovation to the apple industry. In the global and highly competitive markets in which apple products fight for shelf space and c...

  6. Strategic investment of embodied energy during the architectural planning process

    NARCIS (Netherlands)

    Hildebrand, L.

    2014-01-01

    It is an interesting time in the building industry; for more than one decade sustainability is a planning parameter that essentially impacts construction related processes. Reduction of operational energy was initiated after the oil crisis and changed the type of construction by including heat

  7. 324 Facility B-Cell quality process plan

    International Nuclear Information System (INIS)

    Carlson, J.L.

    1998-01-01

    This report documents the quality process plan for the restart of a hot cell in the B Plant, originally a bismuth phosphate processing facility, but later converted to a waste fractionation plant. B-Cell is currently being cleaned out and deactivated. TPA Milestone M-89-02 dictates that all mixed waste and equipment be removed from B-Cell by 5/31/1999. This report describes the major activities that remain for completion of the TPA milestone

  8. The marketing plan and outcome indicators for recruiting and retaining parents in the HomeStyles randomized controlled trial.

    Science.gov (United States)

    Byrd-Bredbenner, Carol; Delaney, Colleen; Martin-Biggers, Jennifer; Koenings, Mallory; Quick, Virginia

    2017-11-15

    Despite the critical importance of successful recruitment and retention to study integrity, reporting of recruitment and retention strategies along with factors associated with successful recruitment and retention of participants in health-related interventions remain rare, especially for health and obesity prevention programs. Thus, the purpose of this article is to retrospectively examine the recruitment and retention marketing plan used in the online HomeStyles randomized controlled trial (RCT) and discuss outcomes associated with completion of the intervention. The HomeStyles RCT is an online intervention developed to motivate parents of young children to gain the skills and self-confidence needed to shape home environments and lifestyles to be protective against childhood obesity. Using the seven Ps of services marketing (i.e., people, place, product, physical evidence, price, promotion, and process), a comprehensive and systematic plan for recruitment and retention was implemented and outcomes assessed. A total of 489 parents with a young child aged 2 to attractiveness, interestingness, and usefulness. Despite all the retention efforts, the average monthly recruitment accrual rate of ~ 33 eligible enrolled participants at baseline (i.e., 489 participants/15-month recruitment period), declined to ~ 18, 11, 9, and 8 remaining recruited participants/month at midpoint, post, follow-up, and long-term follow-up surveys, respectively. In general, survey completers were significantly more likely to be female and perceived their child's health status to be better, and they were significantly less likely to be restrictive of their child's food intake. The findings of the present study highlight the need for far-reaching, concentrated, and varied recruitment strategies; sufficient time in the research plan for recruitment and retention activities; and creative, tireless, flexible, persistent project staff for health-related interventions.

  9. A marketing plan for health care in the financial district of San Francisco.

    Science.gov (United States)

    Evans, S

    1987-01-01

    The development of a corporate health marketing program for the Medical Pavilion was based on three assumptions. 1. Medical Pavilion will contribute positively to health care cost containment for employers by providing convenient, quality medical care which will help to reduce employee time lost from work due to physician visits, and through health screening, early diagnosis, and out-patient procedures, decrease unnecessary hospitalization. 2. The level of awareness among chief executive officers, benefits directors, corporate medical directors, and employees will be positively related to utilization of health services at the Medical Pavilion. 3. The Medical Pavilion will be organized on a private practice model; although special programs related to employer coverage and specific benefits may be considered separately. The recommended goals of the corporate health program of the Medical Pavilion were as follows: 1. To develop demographic profiles based on current utilization of medical services in a random sample to corporations in the Financial District. 2. To design a survey of corporate leadership to determine a needs assessment strategy for the development of preventive health services programs to be offered at the Medical Pavilion. 3. To select an advertising and public relations agency; and determine the marketing bridges, for the first year and the following five year period. 4. To evaluate effectiveness of the corporate health marketing plan referral data collected through the Management Information System to be established at the Medical Pavilion.

  10. Diseño plan de marketing estratégico caso: Hotel-Restaurante El Castillo

    OpenAIRE

    García Merino, Elena

    2013-01-01

    Diseño de un plan de marketing estratégico para un establecimiento hotelero y de restauración de nueva creación en un entorno único, un castillo medieval. En este plan se realiza un estudio del mercado y del entorno y el plan de acción con objetivos y estrategias específicas, la ejecución y control de éste Grado en Turismo

  11. Local Authorities Participation in the Tourism Planning Process

    Directory of Open Access Journals (Sweden)

    Ali SELCUK CAN

    2014-02-01

    Full Text Available The aim of this article is to explore the weaknesses and strengths of local authorities in terms of their participation in the tourism planning process in Turkey. A two-page questionnaire was applied, along with structured interviews with 71 administrators of metropolitan, provincial, and district authorities, between January 1 and September 31, 2011. The findings of the survey suggest that tourism planning responsibilities should be devolved to local authorities. Local authorities do not extensively participate in tourism planning at present because of inadequate budgeting and tourism allocation facilities, insufficient cooperation among stakeholders, and a domination of central administration traditions. Causes of insufficient participation in tourism planning statistically differ among local authorities, in terms of insufficient realizations of the importance of tourism planning by stakeholders, and public land allocation for the purpose of tourism. On the other hand, there is a statistically significant difference between local authorities that have a tourism master plan and those who do not, in terms of a lack of educational opportunities for planners.

  12. Marketing and economic analysis of mango irradiation processing in egypt

    International Nuclear Information System (INIS)

    Elkhateeb, M.A.

    2004-01-01

    The aim of this work is to examine the marketing and economic feasibility of a project for mango irradiation in Egypt. The Egyptian market was analyzed considering the production size and cultivated area distributed over several years,the percentage of the total loss of mango that can be avoided by irradiation, the market tests in Egypt and other countries was presented and the normal distribution channels of mango when using radiation technology. The financial and economic analysis of the establishment of pallet carrier unite for the irradiation of mango was also carried out. The following investment criteria were utilized for the commercial evaluation: benefit-cost ratio, pay back period, average rate of return and net present value. The results of this analysis showed that the installation of a unit for the irradiation of mango in Egypt would be economically viable. The unit cost of irradiation would decline if the irradiator is be used as a multipurpose facility

  13. Use of the decision quality process for strategic planning in the Duri Field, Indonesia

    International Nuclear Information System (INIS)

    Neal, L. Jr.

    1994-01-01

    Strategic planning and rigorous decision analysis applications will be primary management tools for upstream companies in the 1990's. Merging the long term focus of a strategic planning process with the probabilistic output of decision analysis techniques can yield insightful views of the potential successes and failures of a business plan. Even with these insights, comparing and deciding among a group of alternatives will remain a difficult task. In addition to uncertainties, business partners do not always share common value measures. Marketers want more barrels to sell, field supervisors like low operating cost strategies, and stockholders like cashflow. This environment complicates the managers' ability to choose between available options. The Decision Quality Process, a combination of classical decision analysis techniques coupled with Quality Improvement (QI) principles, bridges this gap. The process allows managers to develop and decide between different long term strategic plans, explicitly accounting for uncertainties, unknowns, and differing value measures. Three teams consisting of engineers, geologists, front line managers, and the highest levels of management within Caltex Pacific Indonesia, Texaco, and Chevron, spent 18 months developing and evaluating a multitude of development scenarios for the Duri Field. More than 200,000 cases of economics were run to support the evaluation. The result was a significant increase in expected value for the field regardless of the value measure used

  14. Reliability through markets in Ontario : submission by the Independent Electricity Market Operator to the Minister of Energy's Consultation Process

    International Nuclear Information System (INIS)

    2003-01-01

    For the past five years, Ontario has invested $1 billion to restructure and open its electricity market to competition. In recent months, and in response to residential consumers pricing concerns, the Independent Electricity Market Operator (IMO) transferred credits to local distribution companies allowing them to issue $75 rebates to all affected customers as of December 1, 2002, and to bill low-volume and other designated customers at a rate of 4.3 cents per kilowatt hour for the commodity portion of their bills. This report addresses the concern that price responsiveness will be lost for those parts of the market with fixed prices. It was noted that the reliability of the power system could be placed at risk if the range of customers with fixed prices is broadened. Fixed prices would also jeopardize the province's ability to attract new supply and enhance competition in the electricity sector. The IMO believes that price responsiveness in the wholesale market is crucial to the reliability of the electricity system and recommends that a plan for any additional fixed pricing should include a clearly defined phase-out over the period ending in 2006 as new supply comes on-line. The IMO emphasizes that the lack of price responsiveness to the market, particularly in peak energy demand periods, is equivalent to adding hundreds of MW to the load. The report presents lessons learned in other jurisdictions and highlights noteworthy considerations such as the market power mitigation agreement, improving competition, a phased-in approach, and demand side initiatives

  15. Quantitative analytical hierarchy process to marketing store location selection

    Directory of Open Access Journals (Sweden)

    Harwati

    2018-01-01

    Full Text Available The selection of Store to market the product is belong to Multi Criteria Decision Making problem. The criteria used have conflict of interest with each other to produce an optimal location. This research uses four important criteria to select new location of marketing store appropriate with the references: distance to location, competition level with competitor, number of potential customer, and location rent cost. Quantitative data is used to determine the optimum location with AHP method. Quantitative data are preferred to avoid inconsistency when using expert opinion. The AHP result optimum location among three alternatives places.

  16. PROJECT AND MARKETING PLAN FOR A KICKSTARTER CAMPAIGN - SMART Q NIGHTLIGHT DEVELOPMENT

    OpenAIRE

    Zha, Hanliu

    2015-01-01

    This Bachelor’s thesis was offered by the Chinese Android system development, hardware de-sign, and product manufacturing company Giayee Technology Co., Ltd.. The client wanted to make a smart nightlight and launch it on Kickstarter. This thesis detailed the entire process of data acquisition from potential customers, the analysis of which features the smart nightlight should have, the Kickstarter crowdfunding project’s marketing strategy and its aftermath. I began by utilizing my skills ...

  17. Marketing.

    Science.gov (United States)

    Chambers, David W

    2010-01-01

    There is not enough marketing of dentistry; but there certainly is too much selling of poor quality service that is being passed off as dentistry. The marketing concept makes the patient and the patients' needs the ultimate criteria of marketing efforts. Myths and good practices for effective marketing that will promote oral health are described under the traditional four "Ps" categories of "product" (best dental care), "place" (availability), "promotion" (advertising and other forms of making patients aware of available services and how to use them), and "price" (the total cost to patients of receiving care).

  18. Strategic Planning Process and Organizational Structure: Impacts, Confluence and Similarities

    Directory of Open Access Journals (Sweden)

    Dyogo Felype Neis

    2017-01-01

    Full Text Available This article aims to analyze the relationship between the strategic planning process and organizational structure in the reality of a complex organization: the Public Prosecutor’s Office of Santa Catarina (MPSC. The research is set by the single case study research strategy and data were collected through the following instruments: bibliographical research, documentary research, semi-structured interviews and systematic observation. The conclusion indicates that the phases of the strategic planning process influence and are influenced by the elements of the organizational structure and highlights the confluences, the impacts and similarities between the stages of formulation and implementation of the strategic process with the various constituent elements of the organizational structure.

  19. The Operational Planning Model of Transhipment Processes in the Port

    Directory of Open Access Journals (Sweden)

    Mia Jurjević

    2016-04-01

    Full Text Available Modelling of a traffic system refers to the efficiency of operations for establishing successful business performance by examining the possibilities for its improvement. The main purpose of each container terminal is to ensure continuity and dynamics of the flow of containers. The objective of this paper is to present a method for determining the amount of certain types of containers that can be transhipped at each berth, with the proper cargo handling, taking into account minimum total costs of transhipment. The mathematical model of planning the transhipment and transportation of containers at the terminal is presented. The optimal solution, obtained with the method of linear programming, represents a plan for container deployment that will ensure effective ongoing process of transhipment, providing the lowest transhipment costs. The proposed model, tested in the port of Rijeka, should be the basis for makingadequate business decisions in the operational planning of the container terminal.

  20. Do MENA stock market returns follow a random walk process?

    Directory of Open Access Journals (Sweden)

    Salim Lahmiri

    2013-01-01

    Full Text Available In this research, three variance ratio tests: the standard variance ratio test, the wild bootstrap multiple variance ratio test, and the non-parametric rank scores test are adopted to test the random walk hypothesis (RWH of stock markets in Middle East and North Africa (MENA region using most recent data from January 2010 to September 2012. The empirical results obtained by all three econometric tests show that the RWH is strongly rejected for Kuwait, Tunisia, and Morocco. However, the standard variance ratio test and the wild bootstrap multiple variance ratio test reject the null hypothesis of random walk in Jordan and KSA, while non-parametric rank scores test do not. We may conclude that Jordan and KSA stock market are weak efficient. In sum, the empirical results suggest that return series in Kuwait, Tunisia, and Morocco are predictable. In other words, predictable patterns that can be exploited in these markets still exit. Therefore, investors may make profits in such less efficient markets.