Mass transit: devising a research-based marketing plan

Energy Technology Data Exchange (ETDEWEB)

Vanier, D J; Wotruba, T R

1977-08-01

This study presents a marketing planning procedural model that can be operationally used by marketing managers. The model enables the user to assess his company's performance on the various attributes of the marketing mix and to design a marketing program that caters to the needs of his marketplace. The model is applied here specifically to mass transit and is tested empirically. Within this context, it permits transit marketing to aim at increasing the probabilities of (i) greater usage on the part of existing riders and (ii) attracting prospects and converting them into actual customers.

Marketing Plan: Tukkanuotta Rauma

OpenAIRE

Hyrsky, Antti

2012-01-01

The purpose of this thesis was to make a marketing plan and a brand new website for a hair saloon. The marketing plan is based on the 7p’s of the extended or service marketing mix. The emphasis is on the parts of promotion and price. The thesis outlines the theory of marketing mix and applies it to the case. The second part of the thesis is a new website. The website was done using Joomla! 1.7 content management system. This platform was selected in order to make future updating and m...

Momentum: "Developing Masterful Marketing Plans."

Science.gov (United States)

Meservey, Lynne D.

1988-01-01

Describes how directors can plan and develop a written marketing plan which can increase enrollment at child care centers. Components of successful marketing plans include parent retention; program merchandising; staff and director training; sales promotions; networking; and enrichment programs/fundraising. (NH)

Strategic market approach for entering the Indian solar water pump market : plan the marketing strategy for solar off-grid applications

OpenAIRE

Almanasreh, Khalil

2011-01-01

This study examines the strategic market approach for investing in solar water pumps market (SWP) in India, and Punjab state as a business case. The main research question is: What is an appropriate strategic market approach to invest in solar water pump market in India? The study focuses on the marketing strategy and strategic planning to enter the Indian market. The thesis follows the qualitative study design where the data was collected by observing the market and interviewing main sta...

MARKETING PLANNING IN HEALTHCARE INDUSTRY

Directory of Open Access Journals (Sweden)

Bobeica Ana Amaria

2013-04-01

Full Text Available The purpose of this paper is to develop a perspective on what is important or critical to the discipline of healthcare marketing by analyzing the marketing plan from the institutional (or organizational perspective. This “salience issue” is complicated by the structural problems in healthcare such as new advertising programs, advances in medical technology, and the escalating costs of care in the recent economic situation of world economic crisis. Reviewing a case study, the paper examines how marketing managers face increasingly difficult management and it emphasizes one more time the importance of marketing in the internal organizational structure. Also it shows the direct connection between the marketing strategy, the Quality of Healthcare and marketing planning in the internal organization of Private Healthcare Practice in Romania. Also it concludes that marketing planning in healthcare has to be very precised in order to achieve some major objectives: customer care, financial stability, equilibrium between stakeholders and shareholders and future improvement in communication to customers. The marketing strategies and programs discussed in this paper follow the analysis of the 4Ps of Healthcare Marketing Services and propose call to action plans and possibilities that might result in a more particular case study analysis of the Romanian Healthcare Market.

Electricity Market Manipulation: How Behavioral Modeling Can Help Market Design

Energy Technology Data Exchange (ETDEWEB)

Gallo, Giulia [National Renewable Energy Lab. (NREL), Golden, CO (United States)

2015-12-18

The question of how to best design electricity markets to integrate variable and uncertain renewable energy resources is becoming increasingly important as more renewable energy is added to electric power systems. Current markets were designed based on a set of assumptions that are not always valid in scenarios of high penetrations of renewables. In a future where renewables might have a larger impact on market mechanisms as well as financial outcomes, there is a need for modeling tools and power system modeling software that can provide policy makers and industry actors with more realistic representations of wholesale markets. One option includes using agent-based modeling frameworks. This paper discusses how key elements of current and future wholesale power markets can be modeled using an agent-based approach and how this approach may become a useful paradigm that researchers can employ when studying and planning for power systems of the future.

A theory of planning horizons (1: market design in a post-neoclassical world

Directory of Open Access Journals (Sweden)

Frederic B. Jennings, Jr.

2012-05-01

Full Text Available The neoclassical case supporting competitive frames and market solutions has failed to promote stable world-wide economic development. Other approaches in economics incorporate social culture, increasing returns, market power, ecological limits and complementarity, yielding broader applications for development theory. In this paper a theory of planning horizons is introduced to raise some meaningful questions about the traditional view with respect to its substitution, decreasing returns and independence assumptions. Suppositions of complementarity, increasing returns and interdependence suggest that competition is inefficient by upholding a myopic culture resistant to learning. Growth – though long believed to rise from markets and competitive values – may not derive from these sources. Instead, as civilizations advance, shifting from material wants to higher-order intangible output, they evolve from market tradeoffs (substitution and scarcity into realms of common need (complementarity and abundance. The policy implications of horizonal theory are explored, with respect to regulatory aims and economic concerns. Such an approach emphasizes strict constraints against entry barriers, ecological harm, market power abuse and ethical lapses. Social cohesion – not competition – is sought as a means to extend horizons and thereby increase efficiency, equity and ecological health. The overriding importance of horizon effects for regulatory assessment dominates other orthodox standards in economics and law. Reframing economics along horizonal lines suggests some meaningful insight on the proper design of economic systems.

Mass transit: devising a research-based marketing plan

Energy Technology Data Exchange (ETDEWEB)

Vanier, D.J.; Wotruba, T.R.

1977-08-01

This study presents a marketing planning procedural model that can be operationally used by marketing managers. The model enables the user to assess his company's performance on the various attributes of the marketing mix and to design a marketing program that caters to the needs of his marketplace. The model is applied here specifically to mass transit and is tested empirically. Within this context, it permits transit marketing to aim at increasing the probabilities of (i) greater usage on the part of existing riders and (ii) attracting prospects and converting them into actual customers.

Digital marketing plan for a news agency

OpenAIRE

Do, Thi Minh Chau

2013-01-01

In the business world, an effective marketing plan is an important guideline for any company, regardless of how small or big the business scale is, to stay focused to their goals. Moreover, "the written marketing plan gives a common direction to all staff in the company" (McKinlay & O'Connor, 2007). Therefore, formulating a marketing plan prior to utilizing any marketing actions is substantial and necessary. However, producing a marketing plan requires knowledge of marketing. For those re...

Resilient design in the conservation of Johar market heritage building

Science.gov (United States)

Roesmanto, Totok

2017-12-01

Johar Market building based on Law of Repubic of Indonesia No.11 of 2010 is a heritage building. It was built in 1936 located near traditional square of Pasebaan and Aloon- Aloon was built by Dutch merchants union in 1678. Semarang based on decentralized policy by the Dutch Government in 1906 became a trading city. Rapid development of trading activities has caused the city planning policy by Semarang Government since 1970 made Aloon-Aloon become market buildings. Johar Market and market buildings in surrounding were on fire in 2015. Basing on Law No.11 of 2010 Semarang Government plans to conserve Johar Market heritage building and reconstruct Aloon-Aloon based on proposal of Roesmanto in 2016. The architect bureau assigned by the Semarang Government designed a new building in the middle of South-Johar Market to accommodate Johar merchants. This study aims to evaluate the design of new building by the architect bureau considering that since 2012 the city of Semarang including earthquake prone areas. The revitalization of Johar Market should use resilient design in order to prevent future damages to heritage buildings located nearby and new building must be spaced sufficiently against surrounding heritage buildings. This research uses descriptive qualitative method base on the field data after Johar Market burned and design planned bureau architect. The results of this study found that the distance between new building and heritage building is less wide.

MARKETING PLAN FOR HOTEL KAKSLAUTTANEN

OpenAIRE

Yu, Yueyuan

2011-01-01

The objective of this thesis was to make a marketing plan for Hotel Kakslauttanen to increase its sales and profit, to improve the satisfaction of customers and to promote popularity and reputation. The quantitative research method was considered to be the most appropriate for this research. In the theoretical part, the study was focused on internal and external marketing environment analysis, marketing strategies management, planning, marketing mix and segmentation. The empirical part in...

Marketing plan for company X

OpenAIRE

Trishkina, Olga

2014-01-01

The aim of this master´s thesis is to make a structured marketing plan for company X, which provide tourism services in Finland. The thesis is done with qualitative method, which is the most suitable for marketing research, because it is mostly analyzing and description rather than statistical or numerical reports. In the theoretical part is studied secondary data of the topic, including research about marketing, marketing plan, customer relationship management, customers´ satisfaction a...

Strategic Planning and the Marketing Process: Library Applications.

Science.gov (United States)

Wood, Elizabeth J.

1983-01-01

Illustrates how basic principles of marketing and strategic market planning can be applied to libraries and discusses some concepts of strategic planning (organization mission, objectives and goals, growth strategy, program portfolio plan) and marketing (opportunity analysis, target market selection, marketing mix strategy, marketing systems…

Marketing plan for business start-up

OpenAIRE

Kaisar, Jabed

2016-01-01

The marketing plan for the startup company concentrates on the affordable and effective marketing strategies for the new company with the limited budget for marketing. In this thesis, the shoe company named Jalkani is selected as the case study for the marketing plan. In the age of Internet, the marketing becomes more complex with the combination of the traditional advertising (paid advertisements in newspapers, billboard, or television) and the model digital marketing. The costs for each ...

Multi-Year SSL Market Development Support Plan

Energy Technology Data Exchange (ETDEWEB)

Ledbetter, Marc R.

2012-05-01

This plan sets out a strategic, five year framework for guiding DOE's market development support activities for high-performance solid-state lighting (SSL) products for the U.S. general illumination market. The market development support activities described in this plan, which span federal fiscal years 2012 to 2016, are intended to affect the types of SSL general illumination products adopted by the market, to accelerate commercial adoption of those products, and to support appropriate application of those products to maximize energy savings. DOE has established aggressive FY16 goals for these activities, including goals for the types of products brought to market, the market adoption of those products, and the energy savings achieved through use of SSL products. These goals are for the combined effect of DOE's SSL market development support and R and D investment, as well as the leveraged activities of its partners. Goals include: (1) inducing the market introduction of SSL products achieving 140 lumens per Watt (lm/W) for warm white products, and 155 lm/W for cool white products, and (2) inducing sales of high-performance SSL products that achieve annual site electricity savings of 21 terawatt hours (0.25 quadrillion Btus primary energy) by FY16. To overcome identified market barriers and to achieve the above five year goals, DOE proposes to carry out the following strategy. DOE will implement a multi-year program to accelerate adoption of good quality, high performance SSL products that achieve significant energy savings and maintain or improve lighting quality. Relying on lessons learned from past emerging technology introductions, such as compact fluorescent lamps, and using newly developed market research, DOE will design its efforts to minimize the likelihood that the SSL market will repeat mistakes that greatly delayed market adoption of earlier emerging technology market introductions. To achieve the maximum effect per dollar invested, DOE will

New Brunswick Market Design Committee : First interim report

International Nuclear Information System (INIS)

2001-10-01

In June 2001, a Market Design Committee was appointed by the Government of New Brunswick tp provide some advice on the best ways to implement the electricity restructuring initiatives detailed in a White Paper on energy policy in New Brunswick. The Market Design Committee is a very technical committee that was set up with a number of goals in mind: make recommendations concerning all codes and operating protocols, make recommendations on market surveillance and the establishment of a workable competitive market, take into account the reliability of supply for New Brunswick, address ways by which to avoid rate shock to existing self-generators, make recommendations for mitigation of market power in the wholesale and large retail markets, evaluate methods of stranded cost recovery, make recommendations on the requirement for reciprocity in New Brunswick electricity market design, and review the role and treatment of small-scale, on-site electricity generation and make recommendations. The final recommendations are set to be presented in April 2002. This document details the progress realized to date and outlines the plans made for the subsequent phases of the work. The different topics discussed in this document each form the basis for one section of the report. They are: market design committee constitution and process, basic market model, market power issues, transmission issues, environment and renewables, and next steps for the market design committee

Productivity and Performance through Marketing Planning

Directory of Open Access Journals (Sweden)

Cristian Morozan

2008-11-01

Full Text Available In the marketing area, planning might be defined as an anticipation process of those changes that affect the market and as an elaboration process of the corresponding action means. It will result in a marketing plan, which might be tactical (short-term period, spread on a period of time that might vary from six months to one year, or a strategic (long-term, spread on a period of time of three to ten years. Planning means building action programs in which the objectives, the set financing method or the steps of achieving it should be clearly defined. Marketing planning also proves to be important for its liaison between what the company can offer and the consumers’ needs and expectations.

Marketing plan and campaign for Riosol Oy

OpenAIRE

Toivonen, Kim

2016-01-01

The aim of this thesis was to create an efficient marketing plan and a working marketing campaign for the case company. The aspects of the marketing plan and campaign were adjusted to fit the company size, field of business and aims of the case company. To get a better view on the aspects of the marketing plan and campaign, theoretical frameworks are inspected, such as marketing mix, company stages and SWOT-analysis. This thesis consists of theoretical framework as well as practical implem...

Marketing and SMEs: Can an Organization of Any Size Use Marketing Plans?

OpenAIRE

Marjanova Jovanov, Tamara

2012-01-01

This paper is provoked from the ongoing condition of under – or misuse of marketing in SME, regarding the poor understanding of the benefits of marketing planning and the fact that marketing is often seen as a function of the business, rather than as its guiding philosophy. The research does not state that business success is not impossible in the absence of marketing planning, but it does argue that marketing plans can effectively and efficiently be used in SMEs as well as in ...

FEATURES OF MARKETING PLANNING IN DIFFERENT MARKETING CONCEPTS AND SPHERES OF USE

OpenAIRE

Буднікевич, Ірина Михайлівна; Крупенна, Інга Анатоліївна; Черданцева, Ірина Геннадіївна

2016-01-01

Risky decisions, bold goals, aggressive competitive behaviour are justified only at systemic, not situational use of tools, methods and techniques of marketing. Indeed, marketing techniques, and especially marketing planning, provide with possibilities to develop adequate and realistic plans and programs of the development, based on researching and considering needs of target audiences. The role of marketing planning increases, obtains new content due to the influence of transformation of mar...

Marketing Plan for a Case company

OpenAIRE

Iadykina, Anastasiia; Pavlidi, Kiriaki

2015-01-01

The major objective of this thesis is composing a concise, reliable and useful marketing plan for a Phimiso - My Sushi Café. The necessity of implementing the marketing planning and document a marketing plan with an action program arose when the case company experienced the negative affect of poor concept with misleading message and way too wide expansion of the menu. All of the above lead to outflow of the customers and stagnancy of the company. The final document covers the traditi...

Marketing communication plan for Barbershop Nina Jussinoja

OpenAIRE

Peltonen, Pauliina

2015-01-01

The topic of the thesis was to study marketing communication planning and online marketing. The study was conducted for Barbershop Nina Jussinoja. Barbershop Nina Jussinoja is a barbershop in the center of Rauma. The business idea of the shop is to offer haircuts and beard trimming without taking appointments. The barbershop didn’t have any marketing communication activities or planning before the process of this thesis began. In order to create a marketing communication plan, theory of ...

Identifying influential factors on integrated marketing planning using information technology

Directory of Open Access Journals (Sweden)

Karim Hamdi

2014-07-01

Full Text Available This paper presents an empirical investigation to identify important factors influencing integrated marketing planning using information technology. The proposed study designs a questionnaire for measuring integrated marketing planning, which consists of three categories of structural factors, behavioral factors and background factors. There are 40 questions associated with the proposed study in Likert scale. Cronbach alphas have been calculated for structural factors, behavioral factors and background factors as 0.89, 0.86 and 0.83, respectively. Using some statistical test, the study has confirmed the effects of three factors on integrated marketing. In addition, the implementation of Freedman test has revealed that structural factors were the most important factor followed by background factors and behavioral factors.

A model for marketing planning for new products

DEFF Research Database (Denmark)

Martensen, Anne

1993-01-01

awareness model. The model can be used to generate improved marketing plans. In this connection, it is important that the model includes the marketing variables, for it is only in this way that the model can be used for marketing plan optimization. It is predicted that a future direction of development...... and use of sales forecasting models for new products will be within optimization of the marketing plan for launching a new product, and not only as a tool for forecasting sales for just one marketing plan....

Marketing Plan sebagai Upaya Pencapaian Strategi Pemasaran Perusahaan Jangka Panjang

OpenAIRE

Triastity, Rahayu

2011-01-01

Marketing plan is an important element in a company business plan. Marketing plan is conducted annually focused on implementation of decision dealing with marketing variable mix that is product, price, distribution, and promotion. Marketing plan must be monitored regularly especially in the beginning stage, as part of business plan. Marketing plan provides data for the company about neighborhood description, tactics and specific objectives that will be achieved. Marketing plan also describes ...

A Marketing Plan That Works

Science.gov (United States)

Sparks, Jack D.

1976-01-01

Olivet College's marketing plan included survey of students, alumni, townspeople, and doners and analysis of the college's customer appeal, prices, and product mix. The author reports that the marketing objectives are being met and discusses the rationale and problems of applying business marketing principles to education. (JT)

Building America Research-to-Market Plan

Energy Technology Data Exchange (ETDEWEB)

Werling, Eric [Office of Energy Efficiency and Renewable Energy (EERE), Washington, DC (United States)

2015-11-01

This report presents the Building America Research-to-Market Plan (Plan), including the integrated Building America Technology-to-Market Roadmaps (Roadmaps) that will guide Building America’s research, development, and deployment (RD&D) activities over the coming years. The Plan and Roadmaps will be updated as necessary to adapt to research findings and evolving stakeholder needs, and they will reflect input from DOE and stakeholders.

Marketing Academic Libraries: A Necessary Plan.

Science.gov (United States)

Dodsworth, Ellen

1998-01-01

To coordinate an academic-library marketing effort effectively, a comprehensive plan is essential. A traditional marketing plan consists of four activities: determining what to promote, defining target audiences, choosing type of outreach, and evaluating program. Suggestions for promotional activities, forms of publicity, and examples from the…

1990-1991 Marketing Plan. Year II: Planning To Meet the Future.

Science.gov (United States)

Turcott, Frances; And Others

In Maryland, Catonsville Community College's (CCC) 1990-91 marketing plan deals with the community's perceptions of the institution and strategies to improve CCC's image. Both the 1989-90 and 1990-91 plans targeted the same markets for special recruitment strategies; i.e., high school graduates with transfer plans, part-time adult students,…

THE ROLE AND THE PLACE OF MARKETING AUDIT IN THE MARKETING STRATEGIC PLANNING

Directory of Open Access Journals (Sweden)

Iuliana CETINĂ

2010-12-01

Full Text Available During the strategic planning activity process, a very important step is to conduct internal and external audit. Marketing audit is not an isolated process within the organization; it is a component of the management audit assessing the impact of environmental factors on all activities of the organization. Marketing Audit is considered by many authors only an analysis of internal and external environment of the organization. In the development and substantiation of marketing strategy, marketing audit is set in the strategic marketing planning, which shows that it is an assessment tool and control and, at the same time, a way of the strategy implementation. The audit marketing is therefore part of the organization's strategic marketing plan.

Conceptions of Marketing Management and Strategic Planning at the Market of Cellular Communication Services

Directory of Open Access Journals (Sweden)

Marina Vladimirovna Perevoznikova

2015-12-01

Full Text Available The article is devoted to the study and analysis of marketing management and strategic planning of the companies working in the field of cellular communication services. The article represented the concept of marketing management and strategic planning, and their importance in the business development. Objectives and tasks of marketing management in the telecommunications are considered. Тhe conceptions of marketing management and the advisability of their use in the market of cellular communication are described. Relationship of marketing management and strategic planning at activities of the organization are determined. The stages of strategic planning and types of global and corporate development strategies of companies in the telecommunication market are analyzed. The application features of the marketing management concepts and development strategies in the telecommunications sector are considered. The evaluation criteria and mobile operators performance indicators (data are formed. The conclusions about the role of the effective marketing management and strategic planning in the activities of mobile operators are formulated, that allows keeping marginality and high level of business profitability, creating competitive advantages in the conditions of highly competitive market, forming effective purchasing, sales activities and promotional activities, determining the correct tactics of behavior at the market.

Marketing Plan and Marketing Research for KUAS Game Studies

OpenAIRE

Tukiainen, Reno

2012-01-01

This thesis was commissioned by Tieto^2 Project. The aim of the thesis was to study higher education marketing, including marketing planning and marketing research, from the point of view of marketing Kajaani University of Applied Sciences game study programmes. After the relevant theoretical literature was reviewed, a marketing research was conducted by interviewing current KUAS game students and new applicants who had applied for KUAS game studies in the spring of 2012. Based on the analyse...

Social Media Marketing Plan for a SME

OpenAIRE

Järvensivu, Veera

2017-01-01

The aim of this bachelor’s thesis was to create an efficient, low-cost social media marketing plan for a small clothing company called Nikitrade. The data gathered for establishing the marketing plan were mainly secondary data consisting of multiple books and articles related to the topic. For qualitative data gathering, interviews and discussions with the company owners were used. Because of the competitive sensitiveness of the subject, the social marketing plan itself is not published. ...

Formulating New Directions with Strategic Marketing Planning.

Science.gov (United States)

Crompton, John L.

1983-01-01

This article describes both a short- and long-term strategic marketing planning approach for the parks and recreation manager. Both plans involve a needs assessment, objective development, marketing plans, and evaluations. Also discussed is a continuum of stragetic program options ranging from developing new programs to terminating existing…

Handbook factory planning and design

CERN Document Server

Wiendahl, Hans-Peter; Nyhuis, Peter

2015-01-01

This handbook introduces a methodical approach and pragmatic concept for the planning and design of changeable factories that act in strategic alliances to supply the ever-changing needs of the global market. In the first part, the change drivers of manufacturing enterprises and the resulting new challenges are considered in detail with focus on an appropriate change potential. The second part concerns the design of the production facilities and systems on the factory levels work place, section, building and site under functional, organisational, architectural and strategic aspects keeping in mind the environmental, health and safety aspects including corporate social responsibility. The third part is dedicated to the planning and design method that is based on a synergetic interaction of process and space. The accompanying project management of the planning and construction phase and the facility management for the effective utilization of the built premises close the book. -        Concise overview o...

Marketing plan for a mobile application : Marketing research and a plan for a mobile application of a startup company

OpenAIRE

Koljonen, Camilla

2016-01-01

The purpose of this thesis is to provide an insight of the application market and to create a marketing plan for a new mobile application. The client is a startup company and they needed a marketing research and a marketing plan for their mobile application. The company does not have a person working with marketing and therefore they asked for this project. The application itself provides information about local bars and nightclubs. It will be launched first in southern Europe and after world...

Market and plan characteristics related to HMO quality and improvement.

Science.gov (United States)

Scanlon, Dennis P; Swaminathan, Shailender; Chernew, Michael; Lee, Woolton

2006-12-01

Existing research on health plan performance examines whether variation in plans' scores is related to enrollee and health plan traits, primarily using cross-sectional research designs. This study extends that literature by incorporating data on market characteristics using a longitudinal framework. We estimate multivariate growth models that relate plan performance on standard measures to market and HMO characteristics using an unbalanced panel of data for 1998 to 2002. We find that HMO competition is not associated with better performance or greater rates of improvement in performance on the HEDIS chronic care measures. HMO penetration, on the other hand, is positively associated with HEDIS performance in several of the chronic care process-and-outcomes measures but not with a greater rate of improvement through time. Our analysis indicates that a significant percentage of the unexplained variation in quality improvement is because of permanent, unobserved plan-level characteristics that future research should strive to identify.

Development of Consistency between Marketing and Planning.

Science.gov (United States)

Williford, A. Michael

1986-01-01

Examined descriptive information about marketing, enrollment management, institutional planning and factors affecting them. A factor analysis of statistically appropriate variables identified factors associated with a state of symbiosis between marketing and institutional planning. (Author/BL)

PRACTICAL MODEL OF STRATEGIC MARKETING PLAN FOR MICRO AND SMALL TRANSFORMATION COMPANIES IN LAGOS DE MORENO, JALISCO

Directory of Open Access Journals (Sweden)

Edith Ariadna Lozano-González

2017-07-01

Full Text Available A plan is designed to increase reaction capacity and leads the manager to a more in-depth knowledge of the company's own reality. The strategic marketing plan has as its fundamental purpose to express clearly and systematically the variables chosen by the company, these variants must be translated into decisions and programs of actions. The designed model is pragmatic, simple and adaptable for micro and small transformation companies that initiate in the strategic marketing planning, with the purpose of habituating them in planning and to increase the reaction capacity that favors their commercial life. This model is based on a documentary research that collects and analyzes the different processes of strategic marketing planning by different authors, developing a methodology for the micro and small entrepreneur. The model is a sheet that describes the points on which a micro and small transformation company identifies opportunity areas based on information feedback generated from the internal microenvironment and external macroenvironment. The sheet is a design inspired by the CANVAS business model that covers six areas that reflects the logic of a strategic planning process based on the marketing mix.

Couples’ Notions About Preconception Health: Implications for Framing Social Marketing Plans

Science.gov (United States)

Lewis, Megan A.; Mitchell, Elizabeth W.; Levis, Denise M.; Isenberg, Karen; Kish-Doto, Julia

2015-01-01

Purpose To understand couples’ notions of preconception health (PCH) and to inform the development of social marketing plans focused on PCH. Approach/Design We used a social marketing perspective to understand how couples considered PCH as a product, its potential price, how it should be promoted, and in what type of places it should be promoted. These variables are typically referred to as the four social marketing P’s. Setting Telephone interviews with couples recruited from a national database. Participants A total of 58 couples (116 individuals) were segmented by five couple segments based on pregnancy planning intention and current parental status in which the wife or partner was 18 to 44 years of age. The five segments were combined into three categories: couples who were planning pregnancies, couples who were not planning pregnancies, or couples who were recent parents (interconception). Method Couple-based structured interviews lasting approximately 45 to 60 minutes were conducted via telephone. Questions inquired about couples’ experience with PCH and the four social marketing P’s. Results Commonalities existed across the four social marketing P’s for the different couple segments. Notable couple-related themes that emerged included the importance of couple communication, support, and relationship quality. PCH was more relevant for couples planning a pregnancy, but nonplanning couples understood the benefits of PCH and related behaviors. Conclusion Couples may be an important target audience when considering social marketing approaches for PCH. Many couples perceived the relevance of the issue to important aspects of their lives, such as health, family, and their relationships. PMID:23286659

Couples' notions about preconception health: implications for framing social marketing plans.

Science.gov (United States)

Lewis, Megan A; Mitchell, Elizabeth W; Levis, Denise M; Isenberg, Karen; Kish-Doto, Julia

2013-01-01

To understand couples' notions of preconception health (PCH) and to inform the development of social marketing plans focused on PCH. APPROACH/DESIGN: We used a social marketing perspective to understand how couples considered PCH as a product, its potential price, how it should be promoted, and in what type of places it should be promoted. These variables are typically referred to as the four social marketing P's. Telephone interviews with couples recruited from a national database. A total of 58 couples (116 individuals) were segmented by five couple segments based on pregnancy planning intention and current parental status in which the wife or partner was 18 to 44 years of age. The five segments were combined into three categories: couples who were planning pregnancies, couples who were not planning pregnancies, or couples who were recent parents (interconception). Couple-based structured interviews lasting approximately 45 to 60 minutes were conducted via telephone. Questions inquired about couples' experience with PCH and the four social marketing P's. Commonalities existed across the four social marketing P's for the different couple segments. Notable couple-related themes that emerged included the importance of couple communication, support, and relationship quality. PCH was more relevant for couples planning a pregnancy, but nonplanning couples understood the benefits of PCH and related behaviors. Couples may be an important target audience when considering social marketing approaches for PCH. Many couples perceived the relevance of the issue to important aspects of their lives, such as health, family, and their relationships.

Large-scale utilization of wind power in China: Obstacles of conflict between market and planning

International Nuclear Information System (INIS)

Zhao Xiaoli; Wang Feng; Wang Mei

2012-01-01

The traditional strict planning system that regulates China's power market dominates power industry operations. However, a series of market-oriented reforms since 1997 call for more decentralized decision-making by individual market participants. Moreover, with the rapid growth of wind power in China, the strict planning system has become one of the significant factors that has curtailed the generation of wind power, which contradicts with the original purpose of using the government's strong control abilities to promote wind power development. In this paper, we first present the reasons why market mechanisms are important for large-scale utilization of wind power by using a case analysis of the Northeast Grid, and then we illustrate the impact of conflicts between strict planning and market mechanisms on large-scale wind power utilization. Last, we explore how to promote coordination between markets and planning to realize large-scale wind power utilization in China. We argue that important measures include implementing flexible power pricing mechanisms instead of the current fixed pricing approach, formulating a more reasonable mechanism for distributing benefits and costs, and designing an appropriate market structure for large-scale wind power utilization to promote market liquidity and to send clear market equilibrium signals. - Highlights: ► We present the reasons why market is important for utilization of wind power. ► We discuss the current situation of the conflict between planning and market. ► We study the impact of conflict between planning and market on wind power output. ► We argue how to promote coordination between market and planning.

The role of product design in consumers' choices in the individual insurance market.

Science.gov (United States)

Marquis, M Susan; Buntin, Melinda Beeuwkes; Escarce, José J; Kapur, Kanika

2007-12-01

To evaluate the role of health plan benefit design and price on consumers' decisions to purchase health insurance in the nongroup market and their choice of plan. Administrative data from the three largest nongroup insurers in California and survey data about those insured in the nongroup market and the uninsured in California. We fit a nested logit model to examine the effects of plan characteristics on consumer choice while accounting for substitutability among certain groups of products. Product choice is quite sensitive to price. A 10 percent decrease in the price of a product would increase its market share by about 20 percent. However, a 10 percent decrease in prices of all products would only increase overall market participation by about 4 percent. Changes in the generosity of coverage will also affect product choice, but have only small effects on overall participation. A 20 percent decrease in the deductible or maximum out-of-pocket payment of all plans would increase participation by about 0.3-0.5 percent. Perceived information search costs and other nonprice barriers have substantial effects on purchase of nongroup coverage. Modest subsidies will have small effects on purchase in the nongroup market. New product designs with higher deductibles are likely to be more attractive to healthy purchasers, but the new benefit designs are likely to have only small effects on market participation. In contrast, consumer education efforts have a role to play in helping to expand coverage.

Project To Design a Marketing Plan for Promoting Educators' Awareness of and Access to ERIC Products. Proposed Marketing Plan.

Science.gov (United States)

Contemporary Associates, Inc., Washington, DC.

The proposed strategy, which is designed to maximize the effectiveness and minimize the costs of marketing the Information Analysis Products (IAPs) produced by the 16 ERIC Clearinghouses, is based on a study of the concept of centralized versus decentralized ordering of selected ERIC products. The experiment measured four variables--postage,…

Plan de marketing: Dougall’s

OpenAIRE

Cambero Yllera, Jaime

2016-01-01

RESUMEN: El presente Trabajo Fin de Grado supone un acercamiento al sector cervecero en España, y su objetivo fundamental es elaborar un Plan de Marketing para una empresa de cerveza en Liérganes, Cantabria; cerveza Dougall’s. El Plan de Marketing de la empresa estará enfocado a la creación de un nuevo producto, una cerveza de trigo. Para ello partiremos de cero, mostrando todos los pasos necesarios que conlleva el lanzamiento del producto, desde el comienzo de su elaboración en fabrica hasta...

Security-Constrained Resource Planning in Electricity Market

International Nuclear Information System (INIS)

Roh, Jae Hyung; Shahidehpour, Mohammad; Yong Fu

2007-06-01

We propose a market-based competitive generation resource planning model in electricity markets. The objective of the model is to introduce the impact of transmission security in a multi-GENCO generation resource planning. The proposed approach is based on effective decomposition and coordination strategies. Lagrangian relaxation and Benders decomposition like structure are applied to the model. Locational price signal and capacity signal are defined for the simulation of competition among GENCOs and the coordination of security between GENCOs and the regulatory body (ISO). The numerical examples exhibit the effectiveness of the proposed generation planning model in electricity markets.

The Nature and Operation of Training Institutes: A Generic Marketing Plan for Community Colleges.

Science.gov (United States)

Vivelo, Frank R.

1991-01-01

Discusses marketing problems and opportunities associated with satisfying demand, product-consumer match, support services, personnel, and personal involvement. Identifies overall marketing and business/financial goals and related objectives. Covers action plans, performance evaluations, curriculum design, advisory committee participation and…

A Project to Develop a Marketing Plan in Support of William Beaumont Army Medical Center, Fort Bliss, Texas

Science.gov (United States)

1989-12-01

stressed by the Texas Hospital Association (1982), "the key to success in applying and understanding the marketing mix lies in the concept of rightness...alternatives 8. Develop the marketing mix 9. Select a strategy option Phase III (Finalization)’ 10. Design the tactics 11. Present the plan 12. Write the plan...usage incentive Marketing mix Product, price, distribution [place], marketing communication [promotion] Contingency strategies Marketing Budget (How Much

Electricity market readiness plan : Ontario Energy Board

International Nuclear Information System (INIS)

2001-03-01

This document informs electric power market participants of the Ontario Energy Board's newly developed market readiness plan and target timelines that local distribution companies (LDCs) must meet for retail marketing. The Ontario Energy Board's plan incorporates relevant independent market operator (IMO)-administered market milestones with retail market readiness targeted for September 2001. The market readiness framework involves a self-certification process for LDCs by August 10, 2001, through which the Board will be able to monitor progress and assess the feasibility of meeting the target timelines. For retail market readiness, all LDCs will have to calculate settlement costs, produce unbundled bills, provide standard supply service, change suppliers and accommodate retail transactions. LDCs must be either authorized participants in the IMO-administered market or become retail customers of their host LDC. Unbundled bills will include itemized charges for energy price, transmission, distribution and debt retirement charge. 1 tab., 1 fig

Establishing a PR Plan for Each School: Guidelines to Plan for Public Relations and Marketing for Individual Schools.

Science.gov (United States)

Journal of Educational Public Relations, 1989

1989-01-01

Presented are two plans for elementary and secondary school public relations and marketing. Emphasized are staff, parent, principal and student communication skills as well as activities designed to assess community and parent concerns. (SI)

Plan de marketing para el posicionamiento de mercado del Taller Automotriz "Los Turbos".

OpenAIRE

Lomas Lomas, Shirley Karina; Riera Cevallos, Jenny Belén

2015-01-01

Propuesta de un plan de marketing para mejorar el posicionamiento del taller automotriz “Los Turbos”, a través de la evaluación del comportamiento del cliente y el diseño de estrategias, que permitan al negocio obtener una ventaja competitiva, incrementando la cuota de mercado y las ventas crezcan. Proposal for a marketing plan to improve the positioning of the business "Turbos", through the evaluation of customer behavior and designing strategies that allow the business to obtain a ...

Strategic marketing planning and the Nigerian banking industry ...

African Journals Online (AJOL)

Strategic marketing planning and the Nigerian banking industry. ... However, banks often have problem of formulating good marketing strategy plan that will enhance the bank general performance. ... EMAIL FULL TEXT EMAIL FULL TEXT

Marketing: Realistic Tips for Planning and Implementation in Special Libraries.

Science.gov (United States)

Kassel, Amelia

2002-01-01

Discusses the need for special libraries to have a marketing plan in order to increase support and plan for the future. Topics include finding the time; budgets and marketing; promoting library services; the use of outside consultants; making market planning a continuous process; and marketing efforts at product shows. (LRW)

Hybrid Electricity Markets with Long-Term Risk-Sharing Arrangements: Adapting Market Design to Security of Supply and decarbonization Objectives

International Nuclear Information System (INIS)

ROQUES, Fabien; FINON, Dominique

2017-01-01

The re-emergence of policy interventionism in electricity markets raises questions as to how market design can best be adapted to meeting the investment challenge associated with security of supply (SoS) and decarbonization objectives. This paper takes an institutionalist approach in terms of modularity of the market design, and reviews the standard historical approach towards competitive markets, in order to analyse the roles and interactions of the initial and additional market 'modules'. We argue that a number of additional modules is required to achieve long-term policy objectives, such as decarbonization and security of supply (SoS). But, in turn, they destabilise the initial modules of the market design, in particular by the entries of renewables. We review the international experience with hybrid market design and draw a number of policy recommendations at to best practices, as well as suggesting ways in which the initial market modules can be improved to prevent inconsistencies with the new modules. The move towards a hybrid market regime, which relies on a combination of planning, long-term risk sharing arrangements and improved markets entrenched in a function of short-term coordination, appears to be unavoidable where decarbonization policies are adopted. (authors)

MARKETING PLANNING: STATE OF THE ARTIN A TRANSITIONAL ECONOMY

Directory of Open Access Journals (Sweden)

Tamara Jovanov Marjanova

2014-07-01

Full Text Available This paper is provoked by the distorted marketing practices of companies that operate in a transitional economy, specifically Republic of Macedonia.The analysis has two main purposes: 1. to identify the weaknesses in the marketing planning process, 2. to prove the connection of continuous formal marketing planning with business performance, i.e.profitability and market share. Datawasobtainedfromprimary and secondaryresearch. Primary research was conducted in the food, i.e. confectionery industry, with two techniques – survey and interview with the managers of 38% of the registered companies in the industry. Secondary research was based onbooks, journals, web-cites.The analysiswasexecutedwith IBM SPSS 19. Conclusionsare provided through descriptive and deductive statistical analysis. The findings show that the companies have multiple weaknesses in the marketing planning process (continuous formal marketing planning occurs rarely, there is lack of knowledge regarding the systematic planning process and a tendency of misuse of analytical tools. Additionally, a connection and dependence of business performance on continuous formal marketing planning was found. Limitations arise from the sample size and the (one chosen industry sector. However, there are evident practical and social implicationswhich can contribute to better competitiveness:possibilities for correction of current practices and development of a systematic marketing planning process. This research is of a great value on a national level because it is one of few that analyzes this subject through primary data. Also, the results can be consulted by researchers and practitioners from other transitional economies.

The role of marketing in tourism planning: Overplay, underplay or interplay?

OpenAIRE

Ketter, Eran; Mansfeld, Yoel; Avraham, Eli

2016-01-01

Marketing has a key role in tourism planning. Yet, the tourism planning literature offers a range of roles that marketing should take, extending from a secondary planning component to a leading factor that guides the entire planning process. To understand better the relative role of marketing in tourism planning, an exploratory study was conducted, looking at the interplay between tourism marketing and tourism planning in the context of regional planning. Using a quantitative content analysis...

Marketing Plan of SK Dynamo České Budějovice

OpenAIRE

Kramář, Jan

2012-01-01

The major goal of this bachelor work is a detailed marketing situational analysis of a current club marketing plan. The marketing plan will be proposed on basis of detailed marketing situational analysis. The club may use the marketing plan as a source for written processing.

The role and importance of the strategic planning in bank marketing

Directory of Open Access Journals (Sweden)

Gheorghe PISTOL

2010-06-01

Full Text Available The paper aims to highlight the strategic planning role and place in bank marketing, define the concepts of strategic planning and marketing planning and the tactical planning, marketing plan and marketing program. In this context, the author emphasize the strategic marketing planning process and its implementation stages (defining the specific mission, environmental analysis, formulation of objectives, strategies, action plans and programs, implementation, testing, overhaul and performance evaluation. Also, are reviewed organizational and decision levels specific for the strategic planning, higher organizational level, strategic unit level and operational level and the criteria considered in formulating objectives: acceptability, flexibility, motivating character, clarity, feasibility and compatibility.

Evolution of Wholesale Electricity Market Design with Increasing Levels of Renewable Generation

Energy Technology Data Exchange (ETDEWEB)

Ela, E.; Milligan, M.; Bloom, A.; Botterud, A.; Townsend, A.; Levin, T.

2014-09-01

Variable generation such as wind and photovoltaic solar power has increased substantially in recent years. Variable generation has unique characteristics compared to the traditional technologies that supply energy in the wholesale electricity markets. These characteristics create unique challenges in planning and operating the power system, and they can also influence the performance and outcomes from electricity markets. This report focuses on two particular issues related to market design: revenue sufficiency for long-term reliability and incentivizing flexibility in short-term operations. The report provides an overview of current design and some designs that have been proposed by industry or researchers.

Design for Global Markets

DEFF Research Database (Denmark)

Boztepe, Suzan

2009-01-01

In a global economy, no company can safely assume that their products will be accepted in foreign markets. One key issue is to understand and meet the latent needs of culturally diverse target markets. This book examines from a user perspective the issue of developing new products for global...... markets. Given that main goal of any design is to create value for users, Boztepe argues that the concept of user value could be a driving force in design decision-making regarding product development for global markets. Through interviews with women about their kitchen practices and observations...... framework to assists marketers, product designers and managers to deal with the complex issue of designing and tailoring products for local needs....

Optimal Market Design

NARCIS (Netherlands)

Boone, J.; Goeree, J.K.

2010-01-01

This paper introduces three methodological advances to study the optimal design of static and dynamic markets. First, we apply a mechanism design approach to characterize all incentive-compatible market equilibria. Second, we conduct a normative analysis, i.e. we evaluate alternative competition and

Marketing Plan for a-collection : 2017

OpenAIRE

Kontola, Elina

2016-01-01

The aim of the present thesis was to create marketing plan for a-collection brand for the year 2017. The brand itself is a private label for the technical wholesale company Ahlsell and consists of heating, plumbing, air conditioning and electrical products. The products studied in this thesis are manufactured for the use of professional users at a reasonable price. The need for a marketing plan occurred because national sales objectives were not reached. A-collection as a brand has not b...

Marketing in Game Design

OpenAIRE

Nurminen, Emilia

2013-01-01

In my thesis, Marketing in Game Design, I wanted to inspect how developing a game from a purely commercial perspective affects on the game design. The purpose of this thesis is to define the valid aspects of product marketing for games, how they are perceived in game industry and how those aspects affect to the game design. The question I am asking is how to make marketing a fluent part of indie game development process. Through my thesis project, Puzzleplatform, I study how the marketing asp...

24 CFR 200.625 - Affirmative fair housing marketing plan.

Science.gov (United States)

2010-04-01

... Regulations § 200.625 Affirmative fair housing marketing plan. Each applicant for participation in FHA housing... information indicating his affirmative fair housing marketing plan to comply with the requirements set forth... 24 Housing and Urban Development 2 2010-04-01 2010-04-01 false Affirmative fair housing marketing...

Strategic Audit and Marketing Plan

Science.gov (United States)

Wright, Lianna S.

2013-01-01

The purpose of this audit was to revise the marketing plan for ADSum Professional Development School and give the owner a long-term vision of the school to operate competitively in the crowded field of for-profit schools. It is fairly simple to create a strategic plan but harder to implement and execute. Execution requires weeks and months of…

Implementation Plan for a Common Nordic Retail Market

Energy Technology Data Exchange (ETDEWEB)

2010-09-15

For several years NordREG has been working to promote and facilitate a common Nordic end user market. Given the political support that was expressed at the meeting of the Nordic energy ministers in the autumn of 2009, the work has become even more concrete. With this implementation plan, NordREG outlines what should be done, by whom and when in order to create a common Nordic end user market over the coming years. As the plan shows the need for contributed efforts from all stakeholders will be vital in the coming years in order to make a reality of the plans of creating a common Nordic end user market. The transition from national retail markets to a single Nordic market will take a great deal of work from regulators, DSOs, suppliers and TSOs. The benefits that a single Nordic end user market will bring will however make it worthwhile. In the long run, the integrated Nordic end user market will be a more efficient solution than keeping the four national markets. This is also a step towards the integration of European markets. The process of creating a single Nordic market also brings a unique opportunity to find new efficient solutions on different issues. Hence, the goal is not only to integrate the Nordic end user markets, but rather to develop a more customer oriented market with a high degree of competition between the suppliers

Digital Marketing Plan Case: HEMMI Kodit

OpenAIRE

Hemmilä, Anni

2016-01-01

This is a product-based thesis that was made for a small Finnish company HEMMI Kodit. HEMMI Kodit provides assessibility products and consultations in Lahti region in Southern Finland. It is a new company that wants to start digital marketing to gain more visibility and foothold in the market.The goal of the thesis was to create a digital marketing plan that the commissioner company could use for marketing and development of their brand online. Theoretical framework of this thesis gives ...

The Marketing Audit as a Method of the Evaluation of the Marketing Plan

Science.gov (United States)

Vaňa, Kamil; Černá, Ľubica

2012-12-01

The growing complexity of the current market environment needs a more systematic evaluation process of the organizational marketing performance to deal with the dynamic market. This paper deals with marketing audit as a comprehensive assessment of all angles of marketing operation in an organization and also deals with systematic evaluation of plans, objectives, strategies, activities and organizational structure as well as marketing staff.

Marketing Plan for the National Security Technology Incubator

Energy Technology Data Exchange (ETDEWEB)

None

2008-03-31

This marketing plan was developed as part of the National Security Preparedness Project by the Arrowhead Center of New Mexico State University. The vision of the National Security Technology Incubator program is to be a successful incubator of technologies and private enterprise that assist the NNSA in meeting new challenges in national safety and security. The plan defines important aspects of developing the incubator, such as defining the target market, marketing goals, and creating strategies to reach the target market while meeting those goals. The three main marketing goals of the incubator are: 1) developing marketing materials for the incubator program; 2) attracting businesses to become incubator participants; and 3) increasing name recognition of the incubator program on a national level.

Market-stage analysis enhances strategic planning.

Science.gov (United States)

McDonald, R B

1998-07-01

Changing market conditions are challenging healthcare organizations to determine how to allocate resources and make operational planning decisions to prepare for future changes. A vital part of meeting these challenges is understanding the impact of market stages, and using that knowledge to build effective business strategies. Financial modeling that includes market-stage information provides insight into market opportunities and presents a clearer picture of the organizational changes that will need to be implemented at each stage. Effective strategic action should take into account critical success factors in market responsiveness, organizational responsiveness, operational effectiveness, and financial strength.

Market Design and Supply Security in Imperfect Power Markets

DEFF Research Database (Denmark)

Schwenen, Sebastian

2014-01-01

Supply security in imperfect power markets is modelled under different market designs. In a uniform price auction for electricity with two firms, strategic behaviour may leave firms offering too few capacities and unable to supply all realized demand. Market design that relies oncapacity markets...... increases available generation capacities for sufficiently high capacity prices and consequently decreases energy prices. However, equilibrium capacity prices are non-competitive. Capacity markets can increase security of supply, but cannot mitigate market power, which is exercised in the capacity market...

Finnish market entry planning of franchising Kungfu catering

OpenAIRE

Liu, Yun

2011-01-01

The purpose of this thesis was to carry out a market entry planning by franchising Kungfu catering in Finland. Kungfu catering was a typical Chinese fast food restaurant, of which there was a gap in Finnish fast food market. McDonald’s and Hesburger were succesful examples of franchise business, experiences of those 2 restaurants were used for reference to create a suitable franchise strategy for Kungfu Finland. Finnish market entry planning of Kungfu Finland has been explained from several a...

7 CFR 29.37 - Designated market.

Science.gov (United States)

2010-01-01

... 7 Agriculture 2 2010-01-01 2010-01-01 false Designated market. 29.37 Section 29.37 Agriculture Regulations of the Department of Agriculture AGRICULTURAL MARKETING SERVICE (Standards, Inspections, Marketing... INSPECTION Regulations Definitions § 29.37 Designated market. An auction market designated by the Secretary...

Transmission investment and planning in deregulated market environment : a literature survey (part 1)

International Nuclear Information System (INIS)

Wen, F.; Wu, F.F.

2005-01-01

This paper is the first half of a 2-part paper that provided details of a comprehensive survey of issues related to transmission investment and expansion planning in the electricity market. The lack of adequate transmission capacity has played an important role in recent power crises, and deregulation has had a significant impact on the investment and planning process of transmission systems. The main objective of transmission investment is to meet load demands as cheaply as possible. In a deregulated market, there is no longer centrally coordinated planning of new generation. Transmission planning is generally not coordinated with generation planning. There is considerable uncertainty with regard to transmission capacity requirements due to long lead times for transmission construction. Generating plants and transmission lines are built according to investor assessments and private interests, and current transmission systems were not designed to handle supply and demand patterns in competitive markets. It was recommended that new transmission plans should meet reliability requirements while minimizing expected unserved energy. It was concluded that reliability criteria must be redefined to account for the fact that transmission systems are more stressed under deregulation. Two popular financial transmission rights were also discussed, notably (1) point-to-point financial transmission rights (FTR); and (2) financial flowgate rights (FGR)

A Branding and Marketing Plan for a Trade Union

OpenAIRE

Pihonen-Randla, Marjut

2015-01-01

The purpose of this thesis project was to define a branding and a marketing plan based on study and research into successful brands and marketing strategies. The goal was to increase visibility by creating a cohesive brand image and to define a marketing plan to suit this purpose. This project looked into trade unions in Finland and how they conduct marketing. This project also looked into research that was available of target audiences for client website and Facebook site. The client...

A New View at the Planning Marketing Popular Products: Exploratory Study Electronics Sector with Companies in Brazil.

Directory of Open Access Journals (Sweden)

Evange Elias Assis

2015-06-01

Full Text Available The increased consumption of appliance and electronic products by lower-income population represented a growth opportunity for companies in the sector. The overall objective of this paper is to investigate how appliance and electronic product manufacturers draw up their marketing planning for low-end products. An exploratory approach was taken in this study, comprising the literature review and the empirical research which was conducted in two stages by combining the qualitative and quantitative approaches. The study group comprised companies affiliated with National Association of Appliance and Electronic Product Manufacturers (ELETROS. Results indicate that in 87.5% of cases the marketing planning focuses on the product. The companies are concerned to differentiate the low-end products on the market mainly by design (87.5% and innovation (62.5%. Within this context, it seems that the opportunity for growth of the appliance and electronic product companies can be boosted when implementing specific marketing planning for low-end products. Innovation is needed in all processes from project design of the product to its distribution. 

Sustainable resource planning in energy markets

International Nuclear Information System (INIS)

Kamalinia, Saeed; Shahidehpour, Mohammad; Wu, Lei

2014-01-01

Highlights: • Sustainable resource planning with the consideration of expected transmission network expansion. • Incomplete information non-cooperative game-theoretic method for GEP. • Maximizing utility value whiling considering merits of having various generation portfolios. • Minimizing risk of investment using renewable generation options. • Application of the stochastic approach for evaluating the unpredictability of opponent payoffs and commodity values. - Abstract: This study investigates the role of sustainable energy volatility in a market participant’s competitive expansion planning problem. The incomplete information non-cooperative game-theoretic method is utilized in which each generation company (GENCO) perceives strategies of other market participants in order to make a decision on its strategic generation capacity expansion. Sustainable generation incentives, carbon emission penalties, and fuel price forecast errors are considered in the strategic decisions. The market clearing process for energy and reserves is simulated by each GENCO for deriving generation expansion decisions. A merit criterion (i.e., the utility value) is proposed for a more realistic calculation of the expected payoff of a GENCO with sustainable energy resources. Finally, the impact of transmission constraints is investigated on the GENCO’s expansion planning decision. The case studies illustrate the effectiveness of the proposed method

Social Media Marketing Plan for Lakeside Cafe

OpenAIRE

Saari, Mona

2017-01-01

The principles of marketing have always been about connecting with consumers at the right place at the right time. Nowadays that means meeting them where they are spending a lot of their time already: online. Engaging with brands has become a part of the buyer decision process. Social media effects consumers’ decisions to purchase more than ever before. This thesis aimed to create a social media marketing plan for a Finnish tourism company called Lakeside Cafe. The plan was based on the SOSTA...

Development of a Web Marketing Plan for an e-Book – Challenges and Opportunities

Directory of Open Access Journals (Sweden)

Alexandru CAPATINA

2011-06-01

Full Text Available In this paper, we emphasize the benefits of e-books for the customers who are looking for international availability, acquisitions in real time, competitive prices and social responsibility from the part of the publishers; our most important contribution characterized by originality is the design of a web marketing plan model for e-books selling process, structured in the following sections: search of the specialized websites, characterized by a high traffic, where the potential customers of the e-books (the readers can be found, targeting the websites which sell e-books, design of the website dedicated to the e-book selling process, attraction of the potential customers using a free trial version of the e-book; implementation of the on-line media plan, promotion of the e-book within social networks and specialized forums and analysis of the indicators associated to the on-line media plan in order to assess the web marketing strategy.

New Brunswick Market Design Committee : final report

International Nuclear Information System (INIS)

2002-04-01

This report presents a plan for implementing New Brunswick's electricity restructuring. It includes two resolutions and 95 recommendations to help achieve the main policy objectives of the White Paper, the New Brunswick Energy Policy. The most significant policy goal outlined in the White Paper is the restructuring of the electricity sector, with initial competition being only at the wholesale and large industrial retail level. The Board of Commissioners of Public Utilities will regulate many aspects of the new electricity market. In addition, green pricing options will be made available. The Market Design Committee recommends that the government set up a bilateral contract market for wholesale and large industrial customers to contract with alternate providers for electrical power. Power generators would have the freedom to sell by contract to customers both within and outside the province. The report describes the requirements for establishing a bilateral contract market and how it functions. The Committee also recommends designating a Heritage Pool of electricity available from the existing generation assets in the province. Other recommendations include the creation of programs that will help meet environmental protection goals. The programs include net metering, support of embedded generation, renewable portfolio standards, energy efficiency programs, green pricing, broad-based carbon dioxide emissions trading, emission performance standards, and the promotion of cogeneration. 37 refs., 2 figs

7 CFR 3560.626 - Affirmative Fair Housing Marketing Plan.

Science.gov (United States)

2010-01-01

... 7 Agriculture 15 2010-01-01 2010-01-01 false Affirmative Fair Housing Marketing Plan. 3560.626 Section 3560.626 Agriculture Regulations of the Department of Agriculture (Continued) RURAL HOUSING... § 3560.626 Affirmative Fair Housing Marketing Plan. On-farm labor housing must meet the requirements of...

Internal marketing within a health care organization: developing an implementation plan.

Science.gov (United States)

Hallums, A

1994-05-01

This paper discusses how the concept of internal marketing can be applied within a health care organization. In order to achieve a market orientation an organization must identify the needs and wants of its customers and how these may change in the future. In order to achieve this, internal marketing is a necessary step to the implementation of the organizations marketing strategy. An outline plan for the introduction of an internal marketing programme within an acute hospital trust is proposed. The plan identifies those individuals and departments who should be involved in the planning and implementation of the programme. The benefits of internal marketing to the Trust are also considered.

Designing carbon markets, Part II: Carbon markets in space

International Nuclear Information System (INIS)

Fankhauser, Samuel; Hepburn, Cameron

2010-01-01

This paper analyses the design of carbon markets in space (i.e., geographically). It is part of a twin set of papers that, starting from first principles, ask what an optimal global carbon market would look like by around 2030. Our focus is on firm-level cap-and-trade systems, although much of what we say would also apply to government-level trading and carbon offset schemes. We examine the 'first principles' of spatial design to maximise flexibility and to minimise costs, including key design issues in linking national and regional carbon markets together to create a global carbon market.

Facebook marketing communications plan for Ladies Gym

OpenAIRE

Orelma, Lilja

2016-01-01

Ladies Gym is a gym located in Vantaa, Finland. Until now, the company’s marketing actions have been limited to occasional e-mail newsletters, posters on the walls of the gym, and a newspaper advertisement once a year. The outcome of this thesis is a Facebook marketing communications plan that will be implemented by the company. Marketing communications and B-2-C relationship management are covered in the theoretical framework. Facebook as a marketing communications tool is covered in mor...

Developing a strategic marketing plan for hospitals.

Science.gov (United States)

Dychtwald, K; Zitter, M

1988-09-01

The initial stages of developing a strategic marketing plan for hospitals are explored in this excerpt from the book, The Role of the Hospital in an Aging Society: A Blueprint for Action. The elderly have unique perceptual, cognitive, social, and psychological needs and preferences, and a marketing strategy for eldercare services must reflect these factors, as well as the financial role of third-party payers and the decision-making influence of families and physicians. Among the elements the hospital must address when developing a marketing strategy are market selection and segmentation, targeting markets with specific services, pricing, and positioning the hospital for a maximum share of the eldercare market.

B-to-C Digital Marketing Plan for ONAR Studios

OpenAIRE

Juvonen, Mirjam

2016-01-01

Traditional marketing methods are losing their impact in this continuously more digital world. Most customers are online and businesses need to be there, too. Through a creative plan for digital marketing, businesses can gain an advantage over their competitors, which is highly needed especially in the extremely competitive fashion industry. The objective of this product-based thesis is to create a B-to-C digital marketing plan for the case company, ONAR Studios, a small Finnish fashion b...

A stochastic MILP energy planning model incorporating power market dynamics

International Nuclear Information System (INIS)

Koltsaklis, Nikolaos E.; Nazos, Konstantinos

2017-01-01

Highlights: •Stochastic MILP model for the optimal energy planning of a power system. •Power market dynamics (offers/bids) are incorporated in the proposed model. •Monte Carlo method for capturing the uncertainty of some key parameters. •Analytical supply cost composition per power producer and activity. •Clean dark and spark spreads are calculated for each power unit. -- Abstract: This paper presents an optimization-based methodological approach to address the problem of the optimal planning of a power system at an annual level in competitive and uncertain power markets. More specifically, a stochastic mixed integer linear programming model (MILP) has been developed, combining advanced optimization techniques with Monte Carlo method in order to deal with uncertainty issues. The main focus of the proposed framework is the dynamic formulation of the strategy followed by all market participants in volatile market conditions, as well as detailed economic assessment of the power system’s operation. The applicability of the proposed approach has been tested on a real case study of the interconnected Greek power system, quantifying in detail all the relevant technical and economic aspects of the system’s operation. The proposed work identifies in the form of probability distributions the optimal power generation mix, electricity trade at a regional level, carbon footprint, as well as detailed total supply cost composition, according to the assumed market structure. The paper demonstrates that the proposed optimization approach is able to provide important insights into the appropriate energy strategies designed by market participants, as well as on the strategic long-term decisions to be made by investors and/or policy makers at a national and/or regional level, underscoring potential risks and providing appropriate price signals on critical energy projects under real market operating conditions.

The art of designing markets.

Science.gov (United States)

Roth, Alvin E

2007-10-01

Traditionally, markets have been viewed as simply the confluence of supply and demand. But to function properly, they must be able to attract a sufficient number of buyers and sellers, induce participants to make their preferences clear, and overcome congestion by providing both enough time to make choices and a speedy means of registering them. Solutions to these challenges are the province of market design--a blend of game theory and experimental economics. Roth, a professor of both business and economics at Harvard, is a leading market designer. He and his colleagues have rescued failing markets by, for example, designing labor clearinghouses through which U.S. doctors get their first jobs and auctions through which the Federal Communications Commission sells licenses for parts of the radio broadcast spectrum. They have also created marketlike allocation procedures that involve neither prices nor an exchange of money; these include systems for assigning children to schools in Boston and New York and for facilitating exchanges of kidneys. Computers enable the design of "smart markets" that combine the inputs of users in complex ways: In kidney exchange, they run through every possible match of donors and recipients to arrange the greatest possible number of transplants. In the future, computers may make it possible to auction bundled goods, such as airport takeoff and landing slots. As online markets--like those for jobs and dating--proliferate, a growing understanding of markets in general will provide virtually limitless opportunities for market design.

The strategic marketing planning – General Framework for Customer Segmentation

Directory of Open Access Journals (Sweden)

Alina Elena OPRESCU

2014-03-01

Full Text Available Any approach that involves the use of strategic resources of an organisation requires a responsible approach, a behaviour that enables it to properly integrate itself into the dynamic of the business environment. This articles addresses in a synthetic manner, the issues of specific integration efforts for customers’ segmentation in the strategic marketing planning. The essential activity for any organisation wishing to optimise its response to the market, the customer segmentation will fully benefit from the framework provided by the strategic marketing planning. Being a sequential process, it not only allows time optimisation of the entire marketing activity but it also leads to accuracy of the strategic planning and its stages.

Online marketing plan proposal : Promotion of Microfinance Software Application to Nigeria

OpenAIRE

Boldosova, Valeriia

2012-01-01

Every company faces a time when there is a need to develop a marketing plan, which consists of determined goals and objectives, analysis of current situation, forecast planning and other relevant elements. In order to stay competitive and gain competitive advantage, companies seek for other marketing opportunities aside from traditional marketing. The era of technology has facilitated internet marketing development and opened the door of marketing opportunities. The main objective of this...

Market design and supply security in imperfect power markets

International Nuclear Information System (INIS)

Schwenen, Sebastian

2014-01-01

Supply security in imperfect power markets is modelled under different market designs. In a uniform price auction for electricity with two firms, strategic behaviour may leave firms offering too few capacities and unable to supply all realized demand. Market design that relies on capacity markets increases available generation capacities for sufficiently high capacity prices and consequently decreases energy prices. However, equilibrium capacity prices are non-competitive. Capacity markets can increase security of supply, but cannot mitigate market power, which is exercised in the capacity market instead of the energy market. - Highlights: • I model two power generating firms who compete to serve stochastic demand in a multiunit uniform price auction. • In equilibrium, blackout probabilities can arise through capacity withholding. • Capacity mechanisms decrease capacity withholding and the expected energy price. • With dominant firms, capacity mechanisms are only effective if capacity prices are non-competitive and include a mark-up for leaving the energy-only market optimum

Positioning as a Strategic Marketing Planning Tool

OpenAIRE

Lhotáková, Markéta

2001-01-01

Positioning is an important tool of marketing planning and brand building on the market. Positionig is a streategy that helps marketers to differentiate the brand from those of competition and creaete unique brand perception in minds of target consumers. In a proces of positioning development four core elements must be defined and analyzed -- target consumer, unique consumer benefit which brand offeres to the target consumer, brand and its brand equity and competitors from whom we want to dif...

Developing Strategic Planning for the Retail Market.

Science.gov (United States)

Greenawalt, Richard A.

1983-01-01

Retailers need a strategic plan that will enable them to adapt to changing trends and work with new ideas. Questions retailers should ask to shape the strategic plan and generic strategies--overall cost leadership, differentiation, and marketing to a particular group or offering a special service--are discussed. (SR)

Marketing planning and digital customer loyalty data in small business

OpenAIRE

Donnelly, Christina; Simmons, Geoff; Armstrong, Gillian; Fearne, Andrew

2012-01-01

Purpose – Retailer loyalty card marketing intelligence presents actual customer purchasing preferences, competitor activities and performance. Typically, extant literature implies that larger firms with formal marketing planning approaches will be more able to leverage it, structured as it is within a formalized statistical format. Small business literature on the other hand emphasizes their more informal approach to marketing planning. The purpose of this paper is to consider, for the first ...

A New Strategic Marketing Plan for a Hotel

OpenAIRE

Nazarova, Elizaveta

2014-01-01

The aim of the bachelor’s thesis was to analyse the current situation in the small seacoast Italian hotel “Acquasanta” and to create a new strategic marketing plan which is able to solve current problems, fill out gaps and lead to more successful competitive business. Having had a varied experience of working in the hotel field, the newly devised marketing plan is based on personal experiences, theoretical framework and research results. The theoretical framework of the thesis contains in...

Beneficiary price sensitivity in the Medicare prescription drug plan market.

Science.gov (United States)

Frakt, Austin B; Pizer, Steven D

2010-01-01

The Medicare stand-alone prescription drug plan (PDP) came into existence in 2006 as part of the Medicare prescription drug benefit. It is the most popular plan type among Medicare drug plans and large numbers of plans are available to all beneficiaries. In this article we present the first analysis of beneficiary price sensitivity in the PDP market. Our estimate of elasticity of enrollment with respect to premium, -1.45, is larger in magnitude than has been found in the Medicare HMO market. This high degree of beneficiary price sensitivity for PDPs is consistent with relatively low product differentiation, low fixed costs of entry in the PDP market, and the fact that, in contrast to changing HMOs, beneficiaries can select a PDP without disrupting doctor-patient relationships.

New Brunswick Market Design Committee : market design issues paper : choice of market model

International Nuclear Information System (INIS)

2001-01-01

A model for the competitive electricity market in New Brunswick was not specified by the White Paper: New Brunswick Energy Policy, published in March 2001. One of the tasks of the Market Design Committee (MDC) is to select a market model for the province. This report was prepared with this objective in mind. It begins by providing a description of the basic functions that must be performed by any electricity system. Different market models will function differently, and a descriptions of how the functions would be performed under each model is presented. Considering the specific size and geographic location of New Brunswick, a number of actual markets that could be of interest are presented. The various electricity markets normally use one of four market models: vertically integrated monopoly utility, a competitive pool market, a bilateral contract market, and a single-buyer market. The first model was not explained as it represents the existing, non-competitive model whereby the government owns and/or regulates price and investment decision. The case where a market operator receives bids and offers from buyers and sellers and matches them to derive a price and schedule for the spot market is what is called the competitive pool market. When electricity trade takes place through a series of contracts between individual buyers and sellers, it is referred to as a bilateral contract market. Finally, the single-buyer market is defined as a monopoly where the buyer purchases from multiple sellers based on competition amongst them. Different examples are provided of applications of the three markets described in the paper. Both New England and New Zealand were chosen to better illustrate the concepts of a fully competitive pool-based market, as they either have close ties to New Brunswick, or share physical similarities. The single-buyer model is illustrated by the case of Northern Ireland where size is similar. The choices made in Quebec were described in the final

Marketing a managed care plan: achieving product differentiation.

Science.gov (United States)

Romeo, N C

1996-01-01

The health care marketplace is changing dramatically, even without federal reform measures. This is a volatile, yet promising, time to market a managed care plan. Before marketing the product, it is critical that the competition is thoroughly evaluated and consumer and employer needs are researched. The final product should be distinguishable from the competition and address market needs. Promotion can then begin, utilizing a proactive public relations and advertising campaign in addition to traditional methods of marketing.

THE MARKETING PLAN FOR WEIDUOLIYA WESTERN-STYLED RESTAURANT IN CHENGDE

OpenAIRE

WANG, Jingwen

2013-01-01

This bachelor thesis is done for the academic study on International Business and Marketing Logistic at Satakunta University of Applied Sciences (SAMK) in Finland. The purpose of this study is to create a marketing plan for Weiduoliya western-styled restaurant in Chengde, China. The author has seen the massive growth in foreign res-taurants business over the past five years in China. This marketing plan is to support running student’s own restaurant business after her graduation. The auth...

INFORMATION SYSTEMS IN MARKETING PLANNING: IN SEARCH FOR COMPETITIVE ADVANTAGE

Directory of Open Access Journals (Sweden)

Daniela Motta Romeiro Khauaja

2007-05-01

Full Text Available Information is an important input to perform the different activities of marketing administration. This paper presents a study that investigated the opinion of 116 MBA students of Universidade Anhembi-Morumbi, who used to work for Brazilian and multinational organizations from several sectors, in order to discuss the importance of formal, integrated and continuous marketing information systems (MIS to the process of marketing planning in these organizations. The results of the empirical study state the importance of the MIS to marketing planning, as well as the possibility of obtaining competitive edge through the use of the information system.

Plan de marketing para un vivero de planta ornamental

OpenAIRE

MARCH CUBERTORET, PAULA

2017-01-01

[ES] Se ha realizado un plan de marketing de un vivero de planta ornamental interior en Petrés (Valencia), así como un estudio de mercado para analizar las necesidades del consumidor y proponer mejorar el posicionamiento de la empresa para finalmente aumentar las ventas de sus productos. March Cubertoret, P. (2017). Plan de marketing para un vivero de planta ornamental. http://hdl.handle.net/10251/92819 TFGM

HMO market penetration and costs of employer-sponsored health plans.

Science.gov (United States)

Baker, L C; Cantor, J C; Long, S H; Marquis, M S

2000-01-01

Using two employer surveys, we evaluate the role of increased health maintenance organization (HMO) market share in containing costs of employer-sponsored coverage. Total costs for employer health plans are about 10 percent lower in markets in which HMOs' market share is above 45 percent than they are in markets with HMO enrollments of below 25 percent. This is the result of lower premiums for HMOs than for non-HMO plans, as well as the competitive effect of HMOs that leads to lower non-HMO premiums for employers that continue to offer these benefits. Slower growth in premiums in areas with high HMO enrollments suggests that expanded HMO market share may also lower the long-run growth in costs.

[Post-marketing drug safety-risk management plan(RMP)].

Science.gov (United States)

Ezaki, Asami; Hori, Akiko

2013-03-01

The Guidance for Risk Management Plan(RMP)was released by the Ministry of Health, Labour and Welfare in April 2012. The RMP consists of safety specifications, pharmacovigilance plans and risk minimization action plans. In this paper, we outline post-marketing drug safety operations in PMDA and the RMP, with examples of some anticancer drugs.

Design choices for electricity markets

Energy Technology Data Exchange (ETDEWEB)

De Vries, Laurens

2007-07-01

Ten years after the first European Electricity Directive, the goal of creating a single European electricity market has not been reached, despite concerted efforts by the EU and certain member states to continue with the reforms. The policy of subsidiarity for many aspects of market design has as a consequence that member countries are implementing a variety of different market designs and are implementing the reforms at varying speeds. The Florence regulatory process, which was intended to provide a bottom-up approach for coordination and harmonization, has effectively stalled and been replaced by a series of 'mini fora' in which smaller groups of countries work on integrating their markets. At the same time, the European electricity supply industry is facing some significant challenges. This paper investigates the different choices that can be made in the design of electricity markets, how they relate to each other and how they relate to the policy goals. (auth)

Design of Logistics Route Planning for Printing Enterprises Based on Baidu Map

Directory of Open Access Journals (Sweden)

Da Zhong-Yue

2017-01-01

Full Text Available As traditional printing industry is facing fierce competition in the market and logistics becomes a new sources of growth, the traditional printing enterprises want to build and improve their logistics system. So in this paper, the author has designed the logistics planning system based on the Baidu map development kit. It has the function of route planning and location tracking. This system meet the printing enterprise logistics route planning and tracking demand.

POTENTIAL MARKETING PLAN FOR EF, REGARDING LANGUAGE COURSES IN CHINA

OpenAIRE

Saarni, Helena

2017-01-01

This bachelor’s thesis was conducted as a potential marketing plan for EF. The aim and purpose of the project was to create a marketing plan for a company called EF regarding their Chinese language courses in China, where they offer these courses to young adults already. These courses however are not marketed in Finland as much as the other language courses. The theoretical part was gathered by collecting information and theories from various sources including books and e-books about mark...

Generation capacity expansion planning in deregulated electricity markets

Science.gov (United States)

Sharma, Deepak

With increasing demand of electric power in the context of deregulated electricity markets, a good strategic planning for the growth of the power system is critical for our tomorrow. There is a need to build new resources in the form of generation plants and transmission lines while considering the effects of these new resources on power system operations, market economics and the long-term dynamics of the economy. In deregulation, the exercise of generation planning has undergone a paradigm shift. The first stage of generation planning is now undertaken by the individual investors. These investors see investments in generation capacity as an increasing business opportunity because of the increasing market prices. Therefore, the main objective of such a planning exercise, carried out by individual investors, is typically that of long-term profit maximization. This thesis presents some modeling frameworks for generation capacity expansion planning applicable to independent investor firms in the context of power industry deregulation. These modeling frameworks include various technical and financing issues within the process of power system planning. The proposed modeling frameworks consider the long-term decision making process of investor firms, the discrete nature of generation capacity addition and incorporates transmission network modeling. Studies have been carried out to examine the impact of the optimal investment plans on transmission network loadings in the long-run by integrating the generation capacity expansion planning framework within a modified IEEE 30-bus transmission system network. The work assesses the importance of arriving at an optimal IRR at which the firm's profit maximization objective attains an extremum value. The mathematical model is further improved to incorporate binary variables while considering discrete unit sizes, and subsequently to include the detailed transmission network representation. The proposed models are novel in the

STRATEGIC MARKETING PLANNING IN SPORTS- A PERSPECTIVE OF QUALITY OF LIFE IMPROVEMENT

OpenAIRE

Constantinescu Mihaela; Caescu Stefan Claudiu; Ploesteanu Mara Gabriela

2012-01-01

Strategic marketing planning requires that the marketing objectives strategies for a specific product-market configuration be in full correlation with the directions and the resources allocated at the corporate level or at the strategic business unit one. Such a correlation is more than necessary under the current market conditions, when the economic crisis affects both consumer behavior and corporate decisions. This article focuses on the particularities of strategic marketing planning in sp...

The economic analysis of power market architectures: application to real-time market design

International Nuclear Information System (INIS)

Saguan, M.

2007-04-01

This work contributes to the economic analysis of power market architectures. A modular framework is used to separate problems of market design in different modules. The work's goal is to study real-time market design. A two-stage market equilibrium model is used to analyse the two main real-time designs: the 'market' and the 'mechanism' (with penalty). Numerical simulations show that design applied in real-time is not neutral vis-a-vis of energy markets sequence and the competition dynamic. Designs using penalty (mechanisms) cause distortions, inefficiencies and can create barriers to entry. The size of distortions is given by the temporal position of the gate that closure the forward markets. This model has also allowed us to show the key role of real-time integration between zones and the importance of good harmonization between real-time designs of each zone. (author)

Green power: A renewable energy resources marketing plan

International Nuclear Information System (INIS)

Barr, R.C.

1997-01-01

Green power is electricity generated from renewable energy sources such as power generated from the sun, the wind, the heat of the earth, and biomass. Green pricing is the marketing strategy to sell green power to customers who voluntarily pay a premium for it. Green pricing is evolving from the deregulation of the electric industry, the need for clean air, reflected in part as concern over global warming, and technology advances. The goal of the renewable energy marketing plan is to generate enough revenues for a utility to fund power purchase agreements (PPAs) with renewable energy developers or construct its own renewable facilities. Long-term, fixed price PPAs enable developers to obtain financing to construct new facilities, sometimes taking technological risks which a utility might not take otherwise. The marketing plan is built around different rate premiums for different categories of ratepayers, volunteer customer participation, customer participation recognition, and budget allocations between project costs and power marketing costs. Green prices are higher than those for conventional sources, particularly prices from natural gas fired plants. Natural gas is abundant relative to oil in price per British thermal unit (Btu). Green pricing can help bridge the gap between the current oversupply of gas and the time, not far off, when all petroleum prices will exceed those for renewable energy. The rapid implementation of green pricing is important. New marketing programs will bolster the growing demand for renewable energy evidenced in many national surveys thus decreasing the consumption of power now generated by burning hydrocarbons. This paper sets forth a framework to implement a green power marketing plan for renewable energy developers and utilities working together

Multi-product dynamic advertisement planning in a segmented market

Directory of Open Access Journals (Sweden)

Aggarwal Sugandha

2017-01-01

Full Text Available In this paper, a dynamic multi-objective linear integer programming model is proposed to optimally distribute a firm’s advertising budget among multiple products and media in a segmented market. To make the media plan responsive to the changes in the market, the distribution is carried out dynamically by dividing the planning horizon into smaller periods. The model incorporates the effect of the previous period advertising reach on the current period (taken through retention factor, and it also considers cross-product effect of simultaneously advertising different products. An application of the model is presented for an insurance firm that markets five different products, using goal programming approach.

Are U. S. Colleges and Universities Applying Marketing Techniques Properly and within the Context of an Overall Marketing Plan?

Science.gov (United States)

Goldgehn, Leslie A.

1990-01-01

A survey of 791 college admissions officers investigated the use and perceived effectiveness of 15 marketing techniques: publicity; target marketing; market segmentation; advertising; program development; market positioning; market research; access; marketing plan; pricing; marketing committee; advertising research; consultants; marketing audit;…

Electricity market design for the future

OpenAIRE

robinson, david; Keay, Malcolm

2017-01-01

This paper explains why current electricity markets are not fit for purpose and propose a new market design. Electricity markets operating today were designed for the technical and economic conditions of the 1990's. These conditions have changed substantially, especially with increased penetration of intermittent renewables and the growing potential for distributed energy resources and consumer involvement. Today's markets are incompatible with these trends. They do not provide h...

THE PREMISES OF STRATEGIC MARKETING PLANNING IMPLEMENTATION WITHIN SMALL AND MEDIUM SIZED ENTERPRISES

Directory of Open Access Journals (Sweden)

Popescu Andrei

2011-07-01

Full Text Available The main purpose of the present paper is to identify the framework and the necessary conditions for the small and medium sized enterprises (SMEs to be able to adopt the strategic marketing planning. Also, the paper aims to underline the importance of the strategic marketing planning and the manner in which the SMEs can adopt, implement and operationalize the strategic marketing planning instruments, whose correct understanding and usage ensure the capacity to generate competitive advantage, the key element both from the perspective of the fierce competition and the perspective of the future development of the SMEs. Within SMEs the implementation of marketing becomes an evident requirment, mostly due to the relationship that these have with the market, thus, leading towards market orientation of the activities, a new approach developed by the marketing vision on managing the activities from these types of organizations. Regarded upon, from the marketing perspective, the activities from the SMEs, especially the marketing activities, cannot take place randomly. Resource allocation, a characteristic of these types of organizations, and the objectives with regards to superior customer needs satisfaction and economic efficiency maximization, claim thorough plannification and deployment of the activities in a sequence that represents the implementation of a strategy previously assumed. Within this framework, the strategic marketing planning appears as a complex process employing all scientific instruments that comprise segmentation, positioning and marketing mix. Utilizing the strategic marketing planning within SMEs depends to further extend on marketing integration; process directly related with a series of factors such as the nature of the market, development stage, product type, management quality and the influences of the marketing department of the SME. The implications onto the marketing activities from SMEs are reflected upon each strategic

A mid-term, market-based power systems planning model

International Nuclear Information System (INIS)

Koltsaklis, Nikolaos E.; Dagoumas, Athanasios S.; Georgiadis, Michael C.; Papaioannou, George; Dikaiakos, Christos

2016-01-01

Highlights: • A mid-term Energy Planning along with a Unit Commitment model is developed. • The model identifies the optimum interconnection capacity. • Electricity interconnections affect the power mix and the day-ahead spot price. • Renewables’ penetration has impacts on the power reserves and the CO_2 emissions. • Energy policy and fuel pricing can have significant impacts on the power mix. - Abstract: This paper presents a generic Mixed Integer Linear Programming (MILP) model that integrates a Mid-term Energy Planning (MEP) model, which implements generation and transmission system planning at a yearly level, with a Unit Commitment (UC) model, which performs the simulation of the Day-Ahead Electricity Market. The applicability of the proposed model is illustrated in a case study of the Greek interconnected power system. The aim is to evaluate a critical project in the Ten Year Network Development Plan (TYNDP) of the Independent Power Transmission System Operator S.A. (ADMIE), namely the electric interconnection of the Crete Island with the mainland electric system. The proposed modeling framework identifies the implementation (or not) of the interconnection of the Crete Island with the mainland electric system, as well as the optimum interconnection capacity. It also quantifies the effects on the Day-Ahead electricity market and on the energy mix. The paper demonstrates that the model can provide useful insights into the strategic and challenging decisions to be determined by investors and/or policy makers at a national and/or regional level, by providing the optimal energy roadmap and management, as well as clear price signals on critical energy projects under real operating and design constraints.

75 FR 4100 - Affirmative Fair Housing, Marketing (AFHM) Plan-Multifamily Housing, Affirmative Fair Housing...

Science.gov (United States)

2010-01-26

... DEPARTMENT OF HOUSING AND URBAN DEVELOPMENT [Docket No. FR-5376-N-01] Affirmative Fair Housing, Marketing (AFHM) Plan-Multifamily Housing, Affirmative Fair Housing Marketing (AFHM) Plan-Single Family Housing and Affirmative Fair Housing Marketing (AFHM) Plan- Cooperatives/Condominiums AGENCY: Office of...

Essays on Market Design

DEFF Research Database (Denmark)

Liu, Yun

market mechanisms; in addition, how to design alternative mechanisms that can more effectively allocate scarce resources with diverse economic and social goals. Chapter 1 studies the impact of affirmative action policies in the context of school choice. It addresses the following two questions: what...... that bidders’ strategic behavior essentially comes from their diverse market positions (i.e., the winning probability and the probability of deciding the market-clearing price). That is, if a bidder has a relatively strong market position, she has less incentive to shade her bid for the second unit in a UPA...

Design of energy markets and environment

International Nuclear Information System (INIS)

Birk Mortensen, J.; Olsen, O.J.; Skytte, K.

1999-01-01

The introduction of competition in electricity and gas markets has necessitated the creation of new markets, power pools and financial markets. Such markets are well known from other industries (e.g. oil) but have not been applied for the gas and electricity industries during the monopoly era. To which extent can market design applied elsewhere be transferred to gas and electricity and to which extent must they be modified? The interest in new market designs has recently been extended to environmentally goals, but existing policies to encourage them are considered inefficient and a burden for the state budget. This conference brings some of these subjects into focus. (au)

Capacity Markets and Market Stability

International Nuclear Information System (INIS)

Stauffer, Hoff

2006-01-01

The good news is that market stability can be achieved through a combination of longer-term contracts, auctions for far enough in the future to permit new entry, a capacity management system, and a demand curve. The bad news is that if and when stable capacity markets are designed, the markets may seem to be relatively close to where we started - with integrated resource planning. Market ideologues will find this anathema. (author)

Developing Strategic Marketing Plan for International Tourism Industry

OpenAIRE

Zhang, Mingmo

2013-01-01

International travel agency is the case company where I did my practical training. This thesis focuses on analyzing the case company’s current situation, market environment and competition situation in the tourism market. The main objective is to analyze the complex situation of the case company to develop a strategic marketing plan for the case company to gain competitive advantage. In order to reach the objective, the thesis finds answers to the questions of what the current strategic marke...

An Enrollment Marketing Plan for Institutions of Higher Learning: An Update.

Science.gov (United States)

Bingham, Frank G., Jr.

1996-01-01

A college marketing model consisting of several strategies and contingency plans for decision-making under difficult conditions is outlined. The plan provides for orderly transition from one marketing stage to the next logical stage, allowing some control over both internal and external environments, and providing insight into the delicate…

Course Length Versus Course Price: Marketing Factors in Program Planning.

Science.gov (United States)

Lamoureux, Marvin E.

Recent program planning literature involving adult education has attempted to draw upon techniques from marketing management. Most of the literature has, however, not explored the relationship between adult education program decision needs and fundamental marketing concepts. Adult educators and marketing managers are conducting similar daily…

Marketing plan for Pharmacare product line in the Moscow region Case Oriola-KD

OpenAIRE

Mashkilleyson, Peter

2012-01-01

The thesis was commissioned by Oriola-KD. It deals with a marketing plan for a product line called Pharmacare. The product line will be launched in 2012 in the Moscow region in the Russian Federation. The purpose of this thesis was to acquire useful information about the Moscow market for the target company and produce a marketing plan that they can implement. The research question was how to create an effective marketing plan and what it entails. The literary review consisted of the theo...

Contraceptive social marketing: a continuous cycle of planning, testing and evaluating.

Science.gov (United States)

1985-01-01

This article outlines the contraceptive marketing process used by the Social Marketing for Change (SOMARC) project. The 1st stage of the process involves analysis of the market, the consumer, and the social marketing organization's capabilities. In the 2nd stage, planning, data collected in the analysis stage are used to define objectives, segment target markets, and devise strategies for each element in the marketing mix. In the 3rd stage, all the elements in the marketing mix are developed and tested (e.g. product concepts, pricing, packaging, communication messages) and refined on the basis of test results. In stage 4, the action plan is implemented and marketing progress and institutional performance are monitored. Stage 5 includes an assessment of in-market effectiveness in terms of responses from consumers, retailers, and health professionals. The last stage feeds back to the 1st. All the reviewed data are recycled into analysis to begin again the continuous process of refinement and improvement.

Plan de Marketing y Estrategia de Posicionamiento para un emprendimiento de lencería infantil: Bellamia

OpenAIRE

Apaolaza, María Fernanda

2015-01-01

INDICE -- I. INTRODUCCIÓN -- II. MARCO TEÓRICO -- 1. Las 5 Fuerzas de Michael Porter -- 2. El proceso de decisión de compra -- a. Participantes del proceso de decisión de compra -- 3. Marketing: Definición -- 4. Plan de Marketing -- b. Alcance del plan de marketing -- c. Las ventajas de un plan de marketing -- 5. Estructura del plan de Marketing -- a. Sumario ejecutivo -- b. Introducción del plan de marketing -- c. Análisis de la situación -- d. Análisis del mercado objetivo -- e. Problemas y...

Evaluation of Market Design Programme - Phase IV; Utvaerdering av Market Designprogrammet - etapp IV

Energy Technology Data Exchange (ETDEWEB)

Wall, Tomas

2013-08-15

The Market Design program was established in year 2000 to study issues related to markets, regulations and policy instruments related to the deregulation of the Swedish electricity market. Through the years, the focus has widened to include not only Sweden but also international cooperation on these issues. The fourth phase of the program is now underway between the years 2010 and 2013. The overall project objective of this fourth phase is to increase knowledge about the Nordic and North European electricity market. Specific objective is to create new knowledge that affects market design of the single market area (Nordic, EU) and to contribute to constructive meetings between researchers, energy companies and government agencies on Market Design Issues. The purpose of the evaluation of the Market Design Program phase IV has been to investigate the results and benefits of the program in relation to the program's original objectives and to examine the need for and areas of further research and possible ways for the research in Market Design. The evaluation has been carried through in four phases during spring and summer 2013. The work has included reading, interviews with program stakeholders, analysis and reporting.

Marketing family planning services in New Orleans.

Science.gov (United States)

Bertrand, J T; Proffitt, B J; Bartlett, T L

1987-01-01

The health care profession is witnessing a shift in focus from the interests and needs of the service provider to those of the potential consumer in an effort to attract and maintain clients. This study illustrates the role that marketing research can play in the development of program strategies, even for relatively small organizations. The study was conducted for Planned Parenthood of Louisiana, a recently organized affiliate that began offering clinical services in May 1984, to provide information on the four Ps of marketing: product, price, place, and promotion. Data from telephone interviews among a random sample of 1,000 women 15-35 years old in New Orleans before the clinic opened confirmed that the need for family planning services was not entirely satisfied by existing service providers. Moreover, it indicated that clinic hours and the cost of services were in line with client interests. The most useful findings for developing the promotional strategy were the relatively low name recognition of Planned Parenthood and a higher-than-expected level of interest that young, low income blacks expressed in using the service.

Are Small and Medium Enterprises (SMEs Planning for Strategic Marketing in South Africa?

Directory of Open Access Journals (Sweden)

van Scheers Louise

2016-01-01

Full Text Available Substantial evidence shows that strategic marketing planning leads to increased small business performance, yet most small business owners do not draw up a plan for their businesses. This paper presents the results of a secondary research survey on strategic marketing planning of SMEs in South Africa. They indicate that while the higher performing SMEs give a higher priority to marketing than to other business functions, they are still sales- or production-oriented. The higher performing SMEs are more aware of strategic planning tools. They compete with value-added products and good buyer-seller relationships. The findings suggest that broad, small business marketing principles to some extent contribute to the success of SMEs.

Organizational structures within the scope of strategic marketing planning: a discursive study

Directory of Open Access Journals (Sweden)

Luciano Augusto Toledo

2009-08-01

Full Text Available The present article proposes to analyze marketing planning within the context of innovative organizational structures. The work has been structured as an essay, and is comprised of a review of the theoretical reference, set against a conceptual critical analysis of a few aspects pertinent to the theme. Issues around the difference among the several strategic levels, such as the formulation of corporate strategies, competitive and structural. Additionally, marketing planning activities were situated in companies’ structural hierarchizing. Lastly, a reflection is conducted, raising issues adjacent to marketing planning, strategies, and innovative organizational structures.

Capacity Market Design: Motivation and Challenges in Alberta’s Electricity Market

Directory of Open Access Journals (Sweden)

David Brown

2018-03-01

Full Text Available Alberta’s electricity market is currently undergoing a period of substantial transition. The province should proceed with caution as it switches from an energy-only electricity market to a capacity market by 2021. Many other jurisdictions have already made the changeover and Alberta can learn from their experiences in order to avoid common mistakes and pitfalls that can arise with the deployment of a capacity market.There were growing concerns that the existing electricity market structure would not attract sufficient investment from conventional generation (e.g., natural gas due to the increased penetration of zero marginal cost renewable generation. As a result, the Alberta government has chosen to transition to a capacity market. For consumers, a capacity market aims to ensure there is sufficient investment in new generation capacity to “keep the lights on” and reduce price swings in the wholesale market. The capacity market will also help the province meet its goals for attracting investors and transitioning away from its dependence on coal-fired electricity generation.However, a switchover is not as simple as it sounds. In an energy-only market, firms are paid solely based on the provision of electricity in hourly wholesale markets. In capacity markets, electricity-generating firms are also paid for providing generation capacity, reflecting the potential to provide electricity at some point in the future. While capacity markets can help ensure there is a reliable supply of electricity, there are several challenges in the implementation of capacity markets. This paper discusses the motivation for the adoption of capacity markets, highlights challenges regulators face when implementing this market design in the context of Alberta, and summarizes the key trade-offs associated with energy-only versus capacity market designs.Relative to an energy-only market, a capacity market is more complex and requires that regulators specify numerous

Integrated marketing communication plan : Case company: Dr. Johanna Budwig

OpenAIRE

Pham, Van

2013-01-01

The study’s research topic is integrated marketing communication and this is a product-oriented thesis. This study is made to create an efficient integrated marketing communication plan for the case company Dr. Johanna Budwig. The main product line in focus is flaxseed oil, which is very healthy and also good in preventing different diseases including cancer. The company home market, Germany, is the target market of the study. The objective set by the company is to increase sales by 10000, wh...

Design and analysis of post-marketing research.

Science.gov (United States)

Zhou, Xiao-Hua Andrew; Yang, Wei

2013-07-01

A post-marketing study is an integral part of research that helps to ensure a favorable risk-benefit profile for approved drugs used in the market. Because most of post-marketing studies use observational designs, which are liable to confounding, estimation of the causal effect of a drug versus a comparative one is very challenging. This article focuses on methodological issues of importance in designing and analyzing studies to evaluate the safety of marketed drugs, especially marketed traditional Chinese medicine (TCM) products. Advantages and limitations of the current designs and analytic methods for postmarketing studies are discussed, and recommendations are given for improving the validity of postmarketing studies in TCM products.

A B2C Digital Media Marketing Communications Plan for a Mobile Application Commercial Launch

OpenAIRE

Collin, Markus

2013-01-01

The thesis focuses on a B2C Digital Marketing Communications plan on a mobile gamification application. The marketing communications plan takes a clear step away from the traditional views on marketing planning and PR, above all because of the evolvement of social media and the massive cultural shift that has deeply affected the way societies use the most widely spread communications platform ever invented, the Internet. The project for which the marketing communications plan is made, is ...

The role and the place of marketing audit in the marketing strategic planning

OpenAIRE

Iuliana CETINĂ; Ionel DUNITRU; Violeta RĂDULESCU

2010-01-01

During the strategic planning activity process, a very important step is to conduct internal and external audit. Marketing audit is not an isolated process within the organization; it is a component of the management audit assessing the impact of environmental factors on all activities of the organization. Marketing Audit is considered by many authors only an analysis of internal and external environment of the organization. In the development and substantiat...

Developing a promotion plan for health care marketing.

Science.gov (United States)

Hallums, A

1994-07-01

Promotion of a health care provider's services is essential for communication with its customers and consumers. It is relevant to an organization's marketing strategy and is an element of what is described as the marketing mix. This paper considers the relationship of promotion to the marketing of services and proposes a plan for the promotion of the organization as a whole which can also be applied to an individual service or specialty. Whilst specific reference is made to an National Health Service (NHS) Trust it is also relevant to a Directly Managed Unit.

INDUSTRIAL DESIGN ELEMENTS IN MARKETING

Directory of Open Access Journals (Sweden)

TOCARIU Liliana

2015-06-01

Full Text Available Industrial design represents an important 20th century phenomenon, which contributed to the spectacular development of human society. There are a lot of domains in which the insertion of the industrial design methods and theories is extremely necessary, becoming common practice. Marketing uses industrial design elements in order to draw up advertisements for products, to develop logos or packaging with all its attached factors, to organise promotional sales with the view of penetrating a certain market or of appealing to a large number of consumers.

Optimal transmission planning under the Mexican new electricity market

International Nuclear Information System (INIS)

Zenón, Eric; Rosellón, Juan

2017-01-01

This paper addresses electricity transmission planning under the new industry and institutional structure of the Mexican electricity market, which has engaged in a deep reform process after decades of a state-owned-vertically-integrated-non-competitive-closed industry. Under this new structure, characterized by a nodal pricing system and an independent system operator (ISO), we analyze welfare-optimal network expansion with two modeling strategies. In a first model, we propose the use of an incentive price-cap mechanism to promote the expansion of Mexican networks. In a second model, we study centrally-planned grid expansion in Mexico by an ISO within a power-flow model. We carry out comparisons of these models which provide us with hints to evaluate the actual transmission planning process proposed by Mexican authorities (PRODESEN). We obtain that the PRODESEN plan appears to be a convergent welfare-optimal planning process. - Highlights: • We model transmission planning (PRODESEN) in the Mexican new electricity market. • We propose a first model with a price-cap mechanism to promote network expansion. • In a second power-flow model, we study centrally-planned grid expansions. • The PRODESEN appears to be a convergent welfare-optimal planning process. • Incentive regulation could further help to implement such an optimal process.

Plan de negocio agencia de marketing digital

OpenAIRE

Menéndez Díaz, Borja

2015-01-01

Con la realización de este plan de negocio, se tratará de estudiar la viabilidad para la puesta en marcha de una empresa dedicada al marketing digital, especializándose en el sector sanitario y fijándose como clientes potenciales todas aquellas empresas farmacéuticas en el ámbito nacional. La empresa pretende hacer marketing digital orientado al sector farmacéutico siguiendo unos procesos rigurosos y estandarizados con los que el cliente esté acorde en todo momento, manteniendo una actitud...

Optimal planning and operation of aggregated distributed energy resources with market participation

International Nuclear Information System (INIS)

Calvillo, C.F.; Sánchez-Miralles, A.; Villar, J.; Martín, F.

2016-01-01

Highlights: • Price-maker optimization model for planning and operation of aggregated DER. • 3 Case studies are proposed, considering different electricity pricing scenarios. • Analysis of benefits and effect on electricity prices produced by DER aggregation. • Results showed considerable benefits even for relatively small aggregations. • Results suggest that the impact on prices should not be overlooked. - Abstract: This paper analyzes the optimal planning and operation of aggregated distributed energy resources (DER) with participation in the electricity market. Aggregators manage their portfolio of resources in order to obtain the maximum benefit from the grid, while participating in the day-ahead wholesale electricity market. The goal of this paper is to propose a model for aggregated DER systems planning, considering its participation in the electricity market and its impact on the market price. The results are the optimal planning and management of DER systems, and the appropriate energy transactions for the aggregator in the wholesale day-ahead market according to the size of its aggregated resources. A price-maker approach based on representing the market competitors with residual demand curves is followed, and the impact on the price is assessed to help in the decision of using price-maker or price-taker approaches depending on the size of the aggregated resources. A deterministic programming problem with two case studies (the average scenario and the most likely scenario from the stochastic ones), and a stochastic one with a case study to account for the market uncertainty are described. For both models, market scenarios have been built from historical data of the Spanish system. The results suggest that when the aggregated resources have enough size to follow a price-maker approach and the uncertainty of the markets is considered in the planning process, the DER systems can achieve up to 50% extra economic benefits, depending on the market

Market designs for a completely renewable power sector

Energy Technology Data Exchange (ETDEWEB)

Winkler, Jenny [Fraunhofer-Institut fuer System- und Innovationsforschung (ISI), Karlsruhe (Germany); Altmann, Matthias [Ludwig-Boelkow-Systemtechnik GmbH, Ottobrunn (Germany)

2012-06-15

The article discusses whether the current German electricity market design is suitable for an electricity system completely based on renewable sources, and analyzes alternatives. Such a system becomes ever more likely due to the phase-out of nuclear power and the carbon reduction targets. Various existing scenarios for a completely renewable electricity system are analyzed and compared with respect to the contribution of different renewable technologies. Challenges for the market design arising from the differences between the current and a completely renewable system are identified - notably problems with cost recovery and investment incentives, an increased need for balancing and/or intraday adjustments, an increased diversity of actors, grid congestion and the continuing occurrence of market power. The current market design's ability to solve these issues is assessed with the result that all but the critical problem of investment incentives and cost recovery can be solved by adapting certain rules. A comparison with other suggested market designs reveals that some designs could ensure cost recovery and investment incentives. However, these market designs have other drawbacks. Therefore, the identification of the optimal market design for a completely renewable electricity system requires further research regarding the qualitative and quantitative effects of different changes to the current market design. The article concludes by developing concrete policy recommendations. (orig.)

77 FR 22467 - Common Crop Insurance Regulations; Fresh Market Tomato (Dollar Plan) Crop Provisions

Science.gov (United States)

2012-04-16

...-0006] RIN 0563-AC32 Common Crop Insurance Regulations; Fresh Market Tomato (Dollar Plan) Crop... Insurance Corporation (FCIC) finalizes the Common Crop Insurance Regulations, Fresh Market Tomato (Dollar... Common Crop Insurance Regulations (7 CFR part 457), Fresh Market Tomato (Dollar Plan) Crop Provisions...

On the Design of Artificial Stock Markets

NARCIS (Netherlands)

K. Boer-Sorban (Katalin); A. de Bruin (Arie); U. Kaymak (Uzay)

2005-01-01

textabstractArtificial stock markets are designed with the aim to study and understand market dynamics by representing (part of) real stock markets. Since there is a large variety of real stock markets with several partially observable elements and hidden processes, artificial markets differ

The third stage of hospital long-range planning: the marketing approach.

Science.gov (United States)

Rynne, T J

1980-01-01

Today most hospital administrators are convinced they should implement long-range planning. The marketing approach to long-range planning is an effective strategy that is consumer oriented. It starts the planning process with the consumer, letting the consumer's needs and wants guide the organization's planning.

Considerations on the Marketing Plan for Brazilian Micro Enterprises

Directory of Open Access Journals (Sweden)

Edmir Kuazaqui

2015-06-01

Full Text Available This article aims to present the main marketing concepts applied by micro-enterprises within a brief contextualization of a marketing plan. The development and theoretical evolution have stemmed from the bibliographical research as well as field research and observational studies by the author of the article. The goal is neither to exhaust the topic or to construct a Marketing Plan, but rather to contribute to the discussion, learning and use of a marketing mix in the segment of micro-enterprises in a more assertive manner. It was concluded that there is no doubt as to the importance of micro-enterprises for any country. Their contribution lies mainly in the economic and social insertion. It should be taken into account that micro-enterprises are greatly responsible for job generation in our country, realising their prominent social and ecological perspective. More than a transient way of earning money, the reality of micro-enterprises must be considered as a social and economic phenomenon capable of generating regional and consequently, global growth. 

The economic analysis of power market architectures: application to real-time market design; L' analyse economique des architectures de marche electrique: application au market design du temps reel

Energy Technology Data Exchange (ETDEWEB)

Saguan, M

2007-04-15

This work contributes to the economic analysis of power market architectures. A modular framework is used to separate problems of market design in different modules. The work's goal is to study real-time market design. A two-stage market equilibrium model is used to analyse the two main real-time designs: the 'market' and the 'mechanism' (with penalty). Numerical simulations show that design applied in real-time is not neutral vis-a-vis of energy markets sequence and the competition dynamic. Designs using penalty (mechanisms) cause distortions, inefficiencies and can create barriers to entry. The size of distortions is given by the temporal position of the gate that closure the forward markets. This model has also allowed us to show the key role of real-time integration between zones and the importance of good harmonization between real-time designs of each zone. (author)

Plan de marketing de un centro de psicología integral

OpenAIRE

Celis Gutiérrez, Carmen de

2016-01-01

RESUMEN: A través del Trabajo de Fin de Grado se a realizar un Plan de Marketing adaptado un centro de psicología integral. Este Plan de Marketing comenzará con un análisis exhaustivo del marketing estratégico donde se utilizarán conceptos como misión, visión y valores corporativos para posteriormente definir la estrategia empresarial que delimitará el campo de trabajo. Se realizará un análisis externo del entorno e interno de la empresa para que con toda la información obtenida se real...

DEVELOPING INTERNET MARKETING PLAN. CASE COMPANY: ANTOREE INTERNATIONAL PTE. LTD.

OpenAIRE

Nguyen, Ngoc Minh

2016-01-01

The purpose of the thesis was to develop a current digital marketing plan of a service provider in Vietnam called Antoree International Pte. Ltd. There presented theories about the service marketing mix in the impact of the Internet; marketing strategy for service providers and all popular types of Internet marketing. In empirical part, information about the case company would follow next. A SWOT analysis would then provide readers a comprehensive look into the current situation of Antore...

Marketing Human Resource Development.

Science.gov (United States)

Frank, Eric, Ed.

1994-01-01

Describes three human resource development activities: training, education, and development. Explains marketing from the practitioners's viewpoint in terms of customer orientation; external and internal marketing; and market analysis, research, strategy, and mix. Shows how to design, develop, and implement strategic marketing plans and identify…

Marketing plan of Vips Jeans

OpenAIRE

Marzá Mallol, Adrià

2015-01-01

Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs: 2014/2015 The following work shows the Marketing Plan of Vips Jeans, this company is specialized in the commercialization of fashion-forward. His shop in the street ‘En medio’ in Castellón sells clothing, shoes and accessories of the best current brands. This company has been operating since 1988 and their main Competitive Advantage is the social prestige among Castellón consumers, acquired during these 26 ...

Strengthening Hope and Purpose in Community College Futures through Strategic Marketing Planning.

Science.gov (United States)

Scigliano, John A.

1981-01-01

After defining marketing, describes the application of strategic marketing planning to community college funding problems. Delineates alternative sources of funding and creative techniques for tapping them. A marketing index for higher education is appended. (AYC)

Responsive consumerism: empowerment in markets for health plans.

Science.gov (United States)

Elbel, Brian; Schlesinger, Mark

2009-09-01

American health policy is increasingly relying on consumerism to improve its performance. This article examines a neglected aspect of medical consumerism: the extent to which consumers respond to problems with their health plans. Using a telephone survey of five thousand consumers conducted in 2002, this article assesses how frequently consumers voice formal grievances or exit from their health plan in response to problems of differing severity. This article also examines the potential impact of this responsiveness on both individuals and the market. In addition, using cross-group comparisons of means and regressions, it looks at how the responses of "empowered" consumers compared with those who are "less empowered." The vast majority of consumers do not formally voice their complaints or exit health plans, even in response to problems with significant consequences. "Empowered" consumers are only minimally more likely to formally voice and no more likely to leave their plan. Moreover, given the greater prevalence of trivial problems, consumers are much more likely to complain or leave their plans because of problems that are not severe. Greater empowerment does not alleviate this. While much of the attention on consumerism has focused on prospective choice, understanding how consumers respond to problems is equally, if not more, important. Relying on consumers' responses as a means to protect individual consumers or influence the market for health plans is unlikely to be successful in its current form.

Market Aspects of an Interior Design Program.

Science.gov (United States)

Gold, Judy E.

A project was conducted to evaluate a proposed interior design program in order to determine the marketability (job availability in the field of interior design and home furnishings merchandising) and the feasibility (educational requirements for entrance into the interior design and home furnishings merchandising job market) of the program. To…

Marketing plan for establishment of a sport shop with sport accesories sale and additional services

OpenAIRE

Trakalová, Aneta

2011-01-01

Purpose of bachelor study is marketing plan for establishment of a sport shop with sport accesories sale and additional services. Suggested marketing process will respect supply and competition analysis and individual target groups trends of prospective customers. Lay-out of target market is oriented on marketing strategy and financial plan forming.

Optimal design and planning of glycerol-based biorefinery supply chains under uncertainty

DEFF Research Database (Denmark)

Loureiro da Costa Lira Gargalo, Carina; Carvalho, Ana; Gernaey, Krist V.

2017-01-01

-echelon mixed integer linear programming problem is proposed based upon a previous model, GlyThink. In the new formulation, market uncertainties are taken into account at the strategic planning level. The robustness of the supply chain structures is analyzed based on statistical data provided...... by the implementation of the Monte Carlo method, where a deterministic optimization problem is solved for each scenario. Furthermore, the solution of the stochastic multi-objective optimization model, points to the Pareto set of trade-off solutions obtained when maximizing the NPV and minimizing environmental......The optimal design and planning of glycerol-based biorefinery supply chains is critical for the development and implementation of this concept in a sustainable manner. To achieve this, a decision-making framework is proposed in this work, to holistically optimize the design and planning...

Electricity market design of the future

International Nuclear Information System (INIS)

Peek, Markus; Diels, Robert

2016-01-01

The transformation of the power generation system, to one in which renewable energies will form a cornerstone, will change the requirements for all market actors. To achieve the goals of the German Energiewende ('energy transition'), greater flexibility in production and consumption is of particular importance. Flexibility enables the cost-effective integration of the fluctuating actual feed-in of renewable energies. On the one hand, the technical options for reducing existing technical inflexibilities are given to a considerable extent. On the other hand, analyses of the transnational compensation effects of load and renewable energy supply (RES) feed-in show that flexibility requirements can be reduced significantly in a common electricity market. Electricity markets in which there is open technological competition are an appropriate instrument for the flexibilization of the power supply system. In the short term, the mechanisms of competitive electricity markets ensure an efficient synchronization of supply and demand. Over the medium and long term, the market creates efficient incentives to adapt the generation system and the behavior of consumers to future needs, resulting from the changes in the residual load structure. But at the same time, in recent years the occurrence of negative electricity prices in situations with significantly positive residual loads show that flexibility restraints exist. The causes of these restraints are at least partly due to the market design or the regulatory framework. On the one hand, there are barriers to market entry and, on the other hand, price signals from the electricity markets do not reach all market actors or reach them distortedly. To enable the cost effective development of the different flexibility options in an open technology competition, restraints resulting from market design and the regulatory framework (e. g. in the framework of grid charges, the market and product design of control power markets

Propuesta de un plan de marketing para una marca personal

OpenAIRE

Torres Leaman, Luis Guillermo

2011-01-01

En esta tesina se identifican los elementos de un plan de marketing dedicado hacia las personas, a partir de la identidad y perfil de éstas se explica el cómo se definen las herramientas a usar para lograr cierto liderazgo dentro del entorno donde se desarrolle, mediante el desarrollo de una “marca personal” que además de brindar posicionamiento, se enfoca en el desarrollo personal y laboral a largo plazo. En la mayoría de los escritos se ve que el desarrollo de un plan de marketing...

Essays on market design and strategic behaviour in energy markets

International Nuclear Information System (INIS)

Lorenczik, Stefan

2017-01-01

The thesis at hand consists of four essays which are divided into two parts. In the first part, consisting of the first two essays, market design issues in electricity markets are discussed. More precisely, it deals with concerns regarding security of supply: First, the concerns regarding the availability of sufficient flexibility to cope with intermittent renewable energy electricity generation. And second, the consequences of insufficient investments signals in energy only markets in interconnected electricity markets. Part two deals with strategic behaviour in spatial natural resource markets. Strategic behaviour and the exertion of market power have always been a matter of concern in energy markets, especially in natural resource markets. The exertion of market power can result in deadweight losses - regulatory bodies try to address this by market regulations aiming for a welfare maximising market outcome. The first problem is to detect collusive behaviour as available data is frequently limited. The second question is how regulatory decisions may influence the market outcome. Both topics are investigated by using the example of the international metallurgical coal market.

Essays on market design and strategic behaviour in energy markets

Energy Technology Data Exchange (ETDEWEB)

Lorenczik, Stefan

2017-11-13

The thesis at hand consists of four essays which are divided into two parts. In the first part, consisting of the first two essays, market design issues in electricity markets are discussed. More precisely, it deals with concerns regarding security of supply: First, the concerns regarding the availability of sufficient flexibility to cope with intermittent renewable energy electricity generation. And second, the consequences of insufficient investments signals in energy only markets in interconnected electricity markets. Part two deals with strategic behaviour in spatial natural resource markets. Strategic behaviour and the exertion of market power have always been a matter of concern in energy markets, especially in natural resource markets. The exertion of market power can result in deadweight losses - regulatory bodies try to address this by market regulations aiming for a welfare maximising market outcome. The first problem is to detect collusive behaviour as available data is frequently limited. The second question is how regulatory decisions may influence the market outcome. Both topics are investigated by using the example of the international metallurgical coal market.

A model for marketing planning of new products

DEFF Research Database (Denmark)

Martensen, Anne

1994-01-01

Executive Summary: 1. A model for forecasting the sales of a new product is presented. This model allows to predict the sales development of a new product before it is actually launched on the market. 2. The model makes separate forecasts for the volume of trial and repeat purchases. It also...... incorporates a special model to explain consumer awareness of the new product. 3. Consumer awareness is explained by distribution (shelf facings and in-store promotion), advertising and giving away free samples. 4. The trial model incorporates the total market potential, the probability of being in a buying...... the product after some time. 6. The model requires three types of data input: market data, market research data, and marketing plan data. Using these data, prediction can be made by a user-friendly PC programme. 7. An example is shown demonstrating that the predictions made by the model were in good...

Product-market differentiation: a strategic planning model for community hospitals.

Science.gov (United States)

Milch, R A

1980-01-01

Community hospitals would seem to have every reason to identify and capitalize on their product-market strengths. The strategic marketing/planning model provides a framework for rational analysis of the community hospital dilemma and for developing sensible solutions to the complex problems of accelerating hospital price-inflation.

El plan estratégico de marketing

OpenAIRE

García, Yuri

2007-01-01

El Tema analizado en esta Monografía, es aplicado para desarrollar El Plan Estratégico de Marketing como una herramienta clave para alcanzar las metas de todo tipo de empresa o negocio, esta reflexión es ampliada en el capitulo 2, como una introducción previa al conocimiento del tema propuesto. Los principales objetivos que se plantearon al iniciar el desarrollo del tema fueron primeramente conceptualizar este Plan y los elementos que lo constituyen, las premisas para su determinación y el en...

Electricity market design and risk management

International Nuclear Information System (INIS)

Boschi, Federico; Cervigni, Guido

2005-01-01

We show that each wholesale electricity market design trades-off between efficiency and liquidity. Efficiency requires that the product traded in the wholesale market closely reflect the physical features of electricity. Liquidity requires standardization of the products that ore traded on the wholesale market. We stress that Iiquidity comes at a cost since an excessive degree of standardization may lead to significant inefficiencies and forge wealth transfers among market participants [it

Designing carbon markets. Part I: Carbon markets in time

International Nuclear Information System (INIS)

Fankhauser, Samuel; Hepburn, Cameron

2010-01-01

This paper analyses the design of carbon markets in time (i.e., intertemporally). It is part of a twin set of papers that ask, starting from first principles, what an optimal global carbon market would look like by around 2030. Our focus is on firm-level cap-and-trade systems, although much of what we say would also apply to government-level trading and carbon offset schemes. We examine the 'first principles' of temporal design that would help to maximise flexibility and to minimise costs, including banking and borrowing and other mechanisms to provide greater carbon price predictability and credibility over time.

Relationship between Social Media for Social Marketing in Family Planning

Directory of Open Access Journals (Sweden)

Ardiansyah

2013-06-01

Full Text Available This research aims to examine the influence of marketing mix carried out media performance social media portal on attitude towards a social marketing program,and its relationship with source credibility of the portal. This study was focused on "Generasi Berencana" Program (Generation with Plan Program, a program aimed at educating the youth on family planning The Research employed Structural Equations Modeling (SEM. Based on data from 150 respondents it can be concluded that in social marketing programs, source credibility, engagement, word of mouth have positive influence on the formation of behavior, but awareness of a program is not found to influence formation of behavior. This research also obtained findings that attitudes influence behavioral intention, but subjective norms is not positively influence the formation of behavioral intentions.

Marketing and Distributive Education. Food Marketing Curriculum Guide

Science.gov (United States)

Northern Illinois Univ., DeKalb. Dept. of Business Education and Administration Services.

This document is one of four curriculum guides designed to provide the curriculum coordinator with a basis for planning a comprehensive program in the field of marketing as well as to provide marketing and distributive education teachers with maximum flexibility. Introductory information provides directions for using the guide and information on…

New wholesale power market design using linked forward markets :

Energy Technology Data Exchange (ETDEWEB)

Silva Monroy, Cesar Augusto; Loose, Verne William; Ellison, James F.; Elliott, Ryan Thomas; Byrne, Raymond Harry; Guttromson, Ross; Tesfatsion, Leigh S.

2013-04-01

This report proposes a reformulation of U.S. ISO/RTO-managed wholesale electric power mar- kets for improved reliability and e ciency of system operations. Current markets do not specify or compensate primary frequency response. They also unnecessarily limit the participation of new technologies in reserve markets and o er insu cient economic inducements for new capacity invest- ment. In the proposed market reformulation, energy products are represented as physically-covered rm contracts and reserve products as physically-covered call option contracts. Trading of these products is supported by a backbone of linked ISO/RTO-managed forward markets with planning horizons ranging from multiple years to minutes ahead. A principal advantage of this reformulation is that reserve needs can be speci ed in detail, and resources can o er the services for which they are best suited, without being forced to conform to rigid reserve product de nitions. This should improve the business case for electric energy storage and other emerging technologies to provide reserve. In addition, the facilitation of price discovery should help to ensure e cient energy/reserve procurement and adequate levels of new capacity investment.

STRATEGIC MARKETING PLANNING IN SPORTS – A PERSPECTIVE OF QUALITY OF LIFE IMPROVEMENT

OpenAIRE

Caescu Stefan Claudiu; Ploesteanu Mara Gabriela; Constantinescu Mihaela

2012-01-01

Strategic marketing planning requires that the marketing objectives strategies for a specific product-market configuration be in full correlation with the directions and the resources allocated at the corporate level or at the strategic business unit one. Such a correlation is more than necessary under the current market conditions, when the economic crisis affects both consumer behavior and corporate decisions. This article focuses on the particularities of strategic marketing planning in sp...

Preliminary design county plan Zeeland

International Nuclear Information System (INIS)

1987-01-01

The preliminary design 'Streekplan Zeeland' (Country plan Zeeland, with regard to the location of additional nuclear power plants in Zeeland, the Netherlands) has passed through a consultation and participation round. Thereupon 132 reactions have been received. These have been incorporated and answered in two notes. This proposal deals with the principal points of the preliminary design and treats also the remarks of the committees Environmental (town and country) Planning (RO), Provincial (town and country) Planning Committee (PPC) and Association of Communities of Zeeland (VZG), on the reply notes. The preliminary design with the modifications, collected in appendix 3, is proposed to be the starting point in the drawing-up of the design-country-plan. This design subsequently will pass the formal country-plan procedure. (author). 1 fig

BUSINESS PLANS INFORMED BY DESIGN

DEFF Research Database (Denmark)

Petersen, Sørren Ingomar; Heebøll, John

2011-01-01

Today the value created by applying design at a business model and innovation level as opposed to a design and process level is marginal. Interviews with product developers from academia and industry suggest this is due to a lack of design perspective when formulating and evaluating business plans...... types. These were the design of products based on sustainable and on disruptive technologies. In conclusion, we recommend a procedure to align and translate business plan content into inspirational design briefs for enhancing design concept synthesis performance........ To remedy this, we propose including Design Quality Criteria drivers in the formulation of business plans. While auditing entrepreneurial business plans and design briefs content gaps were revealed between them. Strategy and context differences as well as a negative correlation between investors’ business...

Social marketing: planning before conceiving preconception care.

Science.gov (United States)

Prue, Christine E; Daniel, Katherine Lyon

2006-09-01

Social marketing approaches can help to shape the formation of and to create demand for preconception care services. This article describes four components of social marketing, often referred to as the 4 P's, that should be carefully researched and set in place before a national effort to launch and sustain preconception care services is pursued. First, the product or package of services must be defined and adapted using the latest in scientific and health care standards and must be based on consumer needs and desires. Second, the pricing of the services in financial or opportunity costs must be acceptable to the consumer, insurers, and health care service providers. Third, the promotion of benefits must be carefully crafted to reach and appeal to both consumers and providers. Fourth, the placement and availability of services in the marketplace must be researched and planned. With the application of market research practices that incorporate health behavior theories in their exploration of each component, consumer demand for preconception care can be generated, and providers can take preconception care to the market with confidence.

75 FR 27341 - Increasing Market and Planning Efficiency Through Improved Software; Notice of Technical...

Science.gov (United States)

2010-05-14

..., ramp rates, and network topology), flexible dispatch, settlement calculations, transmission switching... Market and Planning Efficiency Through Improved Software; Notice of Technical Conference To Discuss Increasing Market and Planning Efficiency Through Improved Software May 7, 2010. Take notice that Commission...

Market Design. Evaluation of the third phase 2006-2009; Market Design. Utvaerdering av den tredje etappen 2006-2009

Energy Technology Data Exchange (ETDEWEB)

Mattsson, Carl (Global to Local Sweden AB, Raaaa (Sweden))

2009-10-15

Market Design started 2001 and has since then supported more than 50 projects. During phase III, i.e. 2006 - 2009, 18 project were supported with a total programme budget of 18 MSEK. Market Design has focused on issues related to the deregulated electricity market primarily in Sweden. The aims have been to improve the performance of the market, to develop knowledge and support research groups. The analysis in this report is limited to phase III of the programme. It is based on almost 40 interviews with stakeholders close to the programme such as the board, contractors and programme officers as well as others with thorough insight into issues of importance to the electricity market. Furthermore, a number of relevant documents related to Market Design have been analyzed. The focus of the evaluation has been to address the following issues; relevance, benefits of the programme and the projects, dissemination of results, programme administration and the achievement of programme goals. The interviews reveal that some additional issues need to be addressed further. The evaluation shows that the programme has a clearly identified role in relation to other RandD programmes. No duplicate work has been identified. The board of the programme provides a sufficient guarantee. The results of the analyses are as fellows: The interviews show that all relevant research areas have been dealt with. Nothing of significance (research areas or projects) has been omitted. The time gap between program definition and execution might require a larger budget reserve to deal with unforeseen circumstances especially in view of rapidly changing market conditions. Market Design has provided a common basis for decision making amongst governmental bodies and utilities regarding the development of the Nordic electricity market. A network of key officials working in the area, not the least the board, has been established to the benefit of regulatory aspects of market development. The value of this

Heuristic procedures for transmission planning in competitive electricity markets

International Nuclear Information System (INIS)

Lu, Wene; Bompard, Ettore; Napoli, Roberto; Jiang, Xiuchen

2007-01-01

The network structure of the power system, in an electricity market under the pool model, may have severe impacts on market performance, reducing market efficiency considerably, especially when producers bid strategically. In this context network re-enforcement plays a major role and proper strategies of transmission planning need to be devised. This paper presents, for pool-model electricity markets, two heuristic procedures to select the most effective subset of lines that would reduce the impacts on the market, from a set of predefined candidate lines and within the allowed budget for network expansion. A set of indices that account for the economic impacts of the re-enforcing of the candidate lines, both in terms of construction cost and market efficiency, are proposed and used as sensitivity indices in the heuristic procedure. The proposed methods are applied and compared with reference to an 18-bus test system. (author)

Supply Network Planning for New Product Market Entry in the Pharmaceutical Industry

DEFF Research Database (Denmark)

Hansen, Klaus Reinholdt Nyhuus; Grunow, Martin

2011-01-01

uncertainty and the risk of a forced label change and includes solution robustness. While considering limited shelf life of the drug, the supply of packaging material and outsourcing, the objective of our model is to reduce supply chain cost including lost peak sales from delayed market entry....... planning before and during the market entry of the drug after the drug has been approved. Production of the active pharmaceutical ingredient [API] is characterized by long change-over times due to cleaning requirements. Production planning is long term, multiple batches of each drug are produced...... industry, reimbursement negotiations have to be carried out before a drug can be marketed. These negotiations both necessitate time phasing market entries and introduce a series of uncertainties e.g. varying allowed price and awarded subsidy. Also if the label is not approved for marketing, all packaged...

Developing an international market entry strategy and tactical plan for the cultural tourism of Turkey in South Korea market

OpenAIRE

Alaeddinoğlu, Faruk; Can, Ali Selçuk

2009-01-01

Since international tourism market is more competitive and lucrative, most of countries want to give their emphasis on their promotional activities in order to increase their market share. This aim can be achieved either through the product diversification or penetrating new markets. In this regard, this paper primarily focuses on developing market entry strategy and tactical plan for cultural tourism of Turkey in Korean market. After the justification of Korean outbound tourism based on anal...

How to benefit from a common European electricity market design

International Nuclear Information System (INIS)

Ringler, Philipp; Keles, Dogan; Fichtner, Wolf

2017-01-01

The realization of an Internal Electricity Market in Europe is currently, on the one hand, progressing, in particular thanks to the wide-spread implementation of market coupling solutions for cross-border congestion management. On the other hand, diverging national market designs pose a threat to the continuation of this process. Given the challenges to electricity market design in a multi-regional context, we analyze how different design aspects, namely cross-border congestion management and capacity mechanisms, affect welfare and generation adequacy in Europe. In doing so, we rely on an agent-based simulation model for electricity wholesale markets which we apply within several numerical, computational case studies for the region of Central Western Europe (2012–2030). Our results confirm the benefits of market coupling in terms of welfare as well as generation adequacy. Furthermore, we find indications that coordinating market designs across regions supports these targets. Therefore, we recommend that European energy policy forms a stable, transparent regulatory framework with cross-border market coupling as an integral component. In this context, energy policy targets should be clearly defined and operationalized, which also needs to consider potential conflicts between them. Finally, electricity market designs need to be coordinated among states to benefit most from a common European market. - Highlights: • European electricity markets at crossroads given diverging market designs • Simulation of CWE Market Coupling using an agent-based model. • Welfare and adequacy gains from European market coupling and new interconnections. • Conflicts between energy policy targets to be considered in market design. • Coordination key to further strengthen integration of electricity markets in Europe.

Planning the Marketing Strategy. PACE Revised. Level 1. Unit 6. Research & Development Series No. 240AB6.

Science.gov (United States)

Ashmore, M. Catherine; Pritz, Sandra G.

This lesson on planning a marketing strategy, the sixth in a series of 18 units, is part of the first level of a comprehensive entrepreneurship curriculum entitled: A Program for Acquiring Competence in Entrepreneurship (PACE). (Designed for use with secondary students, the first level of PACE introduces students to the concepts involved in…

Curricula for Health Planning, Policy, and Marketing: Conference Papers 1981-82.

Science.gov (United States)

Bergwall, David F., Ed.

Papers from a 1981 conference on curriculum for health planning, policy, and marketing and from a 1982 conference on curriculum for strategic planning are presented. Responses to the papers and summaries of the proceedings are also presented. Titles and authors are as follows: "A Curriculum in Community Health Planning: An Approach for Today…

The Paper Airplane Challenge: A Market Economy Simulation. Lesson Plan.

Science.gov (United States)

Owens, Kimberly

This lesson plan features a classroom simulation that helps students understand the characteristics of a market economic system. The lesson plan states a purpose; cites student objectives; suggests a time duration; lists materials needed; and details a step-by-step teaching procedure. The "Paper Airplane Challenge" handout is attached. (BT)

Deliverable 1.2.1 Market Analysis and Business Plan

DEFF Research Database (Denmark)

Peterson, Carrie Beth

2009-01-01

Deliverable 1.2.1 - Market Analysis and Business Plan The main objective of this deliverable is to provide a short overview of 4 communities involved in the pilots, envisaged type of solutions and architectures to be deployed (chapter 2) and market analysis at regional level (chapter 3......) with related business cases. The Market analysis will provide an overview of market requirements, current status and opportunities for the pilot service that will be provided in the context of ISISEMD. This will be realised by performing detailed studies on various sources. Proposals for business modelling...... and business cases (chapter 4) will rely on the concept of value chains. Value chains typically consist of several providers, which together produce a complex product or service....

Plan de Marketing: agencia de viajes

OpenAIRE

ÁLVARO PÉREZ, MARÍA PILAR

2017-01-01

[EN] Nowadays, a lot of little local travel agencies had lost a lot of clients due to the economic crisis, new competitors and digital obsolescence. The objective of this dissertation is to elaborate a marketing plan, basically digital, to help little companies to solve the problem. Another objective is to reflect the knowledge that has been learned in the Business Management Degree. The analysed company is fictitious, a little travel agency located in Valencia, but it reflects the reali...

Market Evolution: Wholesale Electricity Market Design for 21st Century Power Systems

Energy Technology Data Exchange (ETDEWEB)

Cochran, Jaquelin [National Renewable Energy Lab. (NREL), Golden, CO (United States); Miller, Mackay [National Renewable Energy Lab. (NREL), Golden, CO (United States); Milligan, Michael [National Renewable Energy Lab. (NREL), Golden, CO (United States); Ela, Erik [National Renewable Energy Lab. (NREL), Golden, CO (United States); Arent, Douglas [National Renewable Energy Lab. (NREL), Golden, CO (United States); Bloom, Aaron [National Renewable Energy Lab. (NREL), Golden, CO (United States); Futch, Matthew [IBM, Northcastle, NY (United States); Kiviluoma, Juha [VTT Technical Research Centre of Finland, Espo (Finland); Holtinnen, Hannele [VTT Technical Research Centre of Finland, Espo (Finland); Orths, Antje [Energinet.dk (Denmark); Gomez-Lazaro, Emilio [University of Castilla-La Mancha, Real (Spain); Martin-Martinez, Sergio [University of Castilla-La Mancha, Real (Spain); Kukoda, S. [International Copper Association, New York, NY (United States); Garcia, Glycon [International Copper Association, New York, NY (United States); Mikkelsen, Kim M. [Global Green Growth Inst., Seoul (Korea); Yongqiang, Zhao [China National Renewable Energy Center, Beijing (China); Sandholt, Kaare [China National Renewable Energy Center, Beijing (China)

2013-10-01

Demand for affordable, reliable, domestically sourced, and low-carbon electricity is on the rise. This growing demand is driven in part by evolving public policy priorities, especially reducing the health and environmental impacts of electricity service and expanding energy access to under-served customers. Consequently, variable renewable energy resources comprise an increasing share ofelectricity generation globally. At the same time, new opportunities for addressing the variability of renewables are being strengthened through advances in smart grids, communications, and technologies that enable dispatchable demand response and distributed generation to extend to the mass market. A key challenge of merging these opportunities is market design -- determining how to createincentives and compensate providers justly for attributes and performance that ensure a reliable and secure grid -- in a context that fully realizes the potential of a broad array of sources of flexibility in both the wholesale power and retail markets. This report reviews the suite of wholesale power market designs in use and under consideration to ensure adequacy, security, and flexibilityin a landscape of significant variable renewable energy. It also examines considerations needed to ensure that wholesale market designs are inclusive of emerging technologies, such as demand response, distributed generation, and storage.

Diseño de un plan de marketing para mejorar el posicionamiento de la microempresa que fabrica ropa deportiva, confecciones Isabel del Valle de Tumbaco.

OpenAIRE

Cajas Banegas, Cinthya Belén; Pacheco Tonato, Marlene Isabel

2014-01-01

This thesis aims to determine the most effective market strategies to achieve the positioning of "Confecciones Isabel", whereas provided that its objective is aimed at notably help the community to offer sports garments made with intelligent fabric. The research aims to develop a "design of a Marketing plan. to improve the positioning of microenterprise "Confecciones Isabel", which will allow to establish strategies and action plans to help microenterprise to position their products and in...

Design and analysis of electricity markets

Science.gov (United States)

Sioshansi, Ramteen Mehr

Restructured competitive electricity markets rely on designing market-based mechanisms which can efficiently coordinate the power system and minimize the exercise of market power. This dissertation is a series of essays which develop and analyze models of restructured electricity markets. Chapter 2 studies the incentive properties of a co-optimized market for energy and reserves that pays reserved generators their implied opportunity cost---which is the difference between their stated energy cost and the market-clearing price for energy. By analyzing the market as a competitive direct revelation mechanism we examine the properties of efficient equilibria and demonstrate that generators have incentives to shade their stated costs below actual costs. We further demonstrate that the expected energy payments of our mechanism is less than that in a disjoint market for energy only. Chapter 3 is an empirical validation of a supply function equilibrium (SFE) model. By comparing theoretically optimal supply functions and actual generation offers into the Texas spot balancing market, we show the SFE to fit the actual behavior of the largest generators in market. This not only serves to validate the model, but also demonstrates the extent to which firms exercise market power. Chapters 4 and 5 examine equity, incentive, and efficiency issues in the design of non-convex commitment auctions. We demonstrate that different near-optimal solutions to a central unit commitment problem which have similar-sized optimality gaps will generally yield vastly different energy prices and payoffs to individual generators. Although solving the mixed integer program to optimality will overcome such issues, we show that this relies on achieving optimality of the commitment---which may not be tractable for large-scale problems within the allotted timeframe. We then simulate and compare a competitive benchmark for a market with centralized and self commitment in order to bound the efficiency

Retail market opening plan : key activities and milestones to market opening on May 1, 2002

International Nuclear Information System (INIS)

2002-01-01

The Ontario Energy Board (OEB) published its Retail Market Readiness Plan in January 2000 with particular focus on what is needed by distributors to become ready for self certification on December 14, 2001. The market opening date has now been set for May 1, 2002 so the framework has been updated to focus on what is needed to open the electricity market to retail competition. This report describes the activities required for the opening of the retail electricity market with reference to the activities that the participants, distributors and retailers need to complete to properly interact at market opening. The measures that other organizations such as EBT hubs should take were also identified for cases where the measures involve cooperation and interaction with distributors and retailers to ensure a smooth transition to competition within the industry. While schedules of individual organizations will vary, market participants should try to align with the overall framework at key milestones. The mandatory requirements associated with milestones were included in Appendix B. These included requirements for: market opening baseline; market readiness activities; participant systems and organizational preparations; loading of new rates into systems; cutover to new systems by market participants; data scrubbing; multiple contract resolution; pre-market processing; distributor-retailer service agreement; retail prudential posting; inter-participant testing; contingency arrangements; stability period; and, market opening. Appendix A includes the Market Opening Gantt Chart. 1 tab

Internet plan and planning

Directory of Open Access Journals (Sweden)

Kahriman Emina

2008-01-01

Full Text Available Paper discuss specific features of internet plan as well as planning as management process in general in the contemporary environment. No need to stress out that marketing plan and marketing planning is core activity in approaching to market. At the same time, there are a lot specific c request in preparing marketing plan comparing to business planning due to marketing plan is an essential part. The importance of internet plan and planning rely on specific features of the internet network but as a part of general corporate as well as marketing strategy.

Market-based demand forecasting promotes informed strategic financial planning.

Science.gov (United States)

Beech, A J

2001-11-01

Market-based demand forecasting is a method of estimating future demand for a healthcare organization's services by using a broad range of data that describe the nature of demand within the organization's service area. Such data include the primary and secondary service areas, the service-area populations by various demographic groupings, discharge utilization rates, market size, and market share by service line and organizationwide. Based on observable market dynamics, strategic planners can make a variety of explicit assumptions about future trends regarding these data to develop scenarios describing potential future demand. Financial planners then can evaluate each scenario to determine its potential effect on selected financial and operational measures, such as operating margin, days cash on hand, and debt-service coverage, and develop a strategic financial plan that covers a range of contingencies.

Marketing plan : Dallas Integrated Corridor Management (ICM) demonstration project.

Science.gov (United States)

2014-01-01

North Central Texas is a unique region in terms of its combination of recent, current and projected size, growth rate, ethnic diversity, and transportation profile specifically in relation to congestion. This document summarizes a plan to market ...

Marketing and Product Design: A Rocky Love Affair

Directory of Open Access Journals (Sweden)

Landwehr Jan R.

2015-11-01

Full Text Available The success stories of design-oriented companies like Apple, Audi or Nike have put design on the agenda in many marketing departments. Consumers cannot elude the effect of aesthetics and therefore design is a major factor for business success. Typically consumers choose the product with the best design, all other aspects being equal. Only when the interplay of product characteristics, brand and design is carefully coordinated can successful products be created. This requires an integrated approach to design, one which is applied right at the beginning of the value chain. Product development, marketing and design need to work in close cooperation, communicate well and frequently, and collect feedback from the market. Superior aesthetics are always important but should be a top priority in cases where efficiency-oriented Asian competitors are able to offer functionally similar products at much lower prices.

Electricity derivative markets: Investment valuation, production planning and hedging

International Nuclear Information System (INIS)

Naesaekkaelae, E.

2005-01-01

This thesis studies electricity derivative markets from a view point of an electricity producer. The traditionally used asset pricing methods, based on the no arbitrage principle, are extended to take into account electricity specific features: the non storability of electricity and the variability in the load process. The sources of uncertainty include electricity forward curve, prices of resources used to generate electricity, and the size of the future production. Also the effects of competitors' actions are considered. The thesis illustrates how the information in the derivative prices can be used in investment and production planning. In addition, the use of derivatives as a tool to stabilize electricity dependent cash flows is considered. The results indicate that the information about future electricity prices and their uncertainty, obtained from derivative markets, is important in investment analysis and production planning. (orig.)

Electricity derivative markets: Investment valuation, production planning and hedging

Energy Technology Data Exchange (ETDEWEB)

Naesaekkaelae, E.

2005-07-01

This thesis studies electricity derivative markets from a view point of an electricity producer. The traditionally used asset pricing methods, based on the no arbitrage principle, are extended to take into account electricity specific features: the non storability of electricity and the variability in the load process. The sources of uncertainty include electricity forward curve, prices of resources used to generate electricity, and the size of the future production. Also the effects of competitors' actions are considered. The thesis illustrates how the information in the derivative prices can be used in investment and production planning. In addition, the use of derivatives as a tool to stabilize electricity dependent cash flows is considered. The results indicate that the information about future electricity prices and their uncertainty, obtained from derivative markets, is important in investment analysis and production planning. (orig.)

Reliability constrained generation expansion planning with consideration of wind farms uncertainties in deregulated electricity market

International Nuclear Information System (INIS)

Hemmati, Reza; Hooshmand, Rahmat-Allah; Khodabakhshian, Amin

2013-01-01

Highlights: • Generation expansion planning is presented in deregulated electricity market. • Wind farm uncertainty is modeled in the problem. • The profit of each GENCO is maximized and also the safe operation of system is satisfied. • Salve sector is managed as an optimization programming and solved by using PSO technique. • Master sector is considered in pool market and Cournot model is used to simulate it. - Abstract: This paper addresses reliability constrained generation expansion planning (GEP) in the presence of wind farm uncertainty in deregulated electricity market. The proposed GEP aims at maximizing the expected profit of all generation companies (GENCOs), while considering security and reliability constraints such as reserve margin and loss of load expectation (LOLE). Wind farm uncertainty is also considered in the planning and GENCOs denote their planning in the presence of wind farm uncertainty. The uncertainty is modeled by probability distribution function (PDF) and Monte-Carlo simulation (MCS) is used to insert uncertainty into the problem. The proposed GEP is a constrained, nonlinear, mixed-integer optimization programming and solved by using particle swarm optimization (PSO) method. In this paper, Electricity market structure is modeled as a pool market. Simulation results verify the effectiveness and validity of the proposed planning for maximizing GENCOs profit in the presence of wind farms uncertainties in electricity market

Marketing energy conservation options to Northwest manufactured home buyers

Energy Technology Data Exchange (ETDEWEB)

Hendrickson, P.L.; Mohler, B.L.; Taylor, Z.T.; Lee, A.D.; Onisko, S.A.

1985-06-01

This study relies on extensive, existing survey data and new analyses to develop information that would help design a marketing plan to achieve energy conservation in new manufactured homes. Existing surveys present comprehensive information about regional manufactured home occupants and their homes that are relevant to a potential conservation marketing plan. An independent analysis of the cost-effectiveness of various efficiency improvements provides background information for designing a marketing plan. This analysis focuses on the economic impacts of alternative energy conservation options as perceived by the home owner. Identifying impediments to conservation investments is also very important in designing a marketing plan. A recent report suggests that financial constraints and the need for better information and knowledge about conservation pose the major conservation investment barriers. Since loan interest rates for new manufactured homes typically exceed site-built rates by a considerable amount and the buyers tend to have lower incomes, the economics of manufactured home conservation investments are likely to significantly influence their viability. Conservation information and its presentation directly influences the manufactured home buyer's decision. A marketing plan should address these impediments and their implications very clearly. Dealers express a belief that consumer satisfaction is the major advantage to selling energy efficient manufactured homes. This suggests that targeting dealers in a marketing plan and providing them direct information on consumers' indicated attitudes may be important. 74 refs.

Investigating important factors influencing on strategic marketing planning

Directory of Open Access Journals (Sweden)

Davood Salmani

2014-02-01

Full Text Available One of the most important methods for building good marketing strategy is to learn more about existing competitors, suppliers, etc. This paper presents an empirical investigation to study the relationship between wholesalers, bargaining pricing, new rivals and pricing strategy on preparing appropriate marketing strategy in meat market in city of shiraz, Iran. The proposed study designs a questionnaire in Likert scale and distributes it among 200 experts in this market. Cronbach alpha has been calculated as 97.3%, which validates the overall survey. The results of the implementation of Pearson correlation ratio indicate that there were some positive and meaningful relationships between all components of the survey with marketing strategy.

Marketing/Planning Library and Information Services. Second Edition.

Science.gov (United States)

Weingand, Darlene E.

In the first edition of this book, the concepts of marketing and planning library and information services were presented as effective managerial strategies. Several paragraphs from the introduction to the first edition are reproduced, with author commentary, in this edition as an affirmation that the message is still true. In this second edition,…

Capacity subscription and its market design impact

International Nuclear Information System (INIS)

Doorman, Gerard; Solem, Gerd

2005-04-01

Capacity Subscription (CS) implies that consumers buy (subscribe to) a certain amount of capacity. Their demand is limited to this capacity when the total power system is short of capacity and the System Operator activates controllable Load Limiting Devices (LLDs). The objective is to maintain system security by avoiding involuntary load shedding. The report describes a market design with CS. As a case study, an analysis is made of the changes in the market design of the Nordic system that would be necessary to implement CS. First the present Nordic market design is described. Focus is on the various market participants, their roles within various time horizons and their interactions. So it is described how CS works, why it works and what is necessary to make it work. Subsequently the necessary changes in the Nordic market structure are described. The major changes are the installation of the LLDs, the establishment of the necessary infrastructure to control the LLDs and the rules governing their control and the establishment of a capacity market. The major rule is that the System Operator announces LLD activation when a shortage situation is expected. In the capacity market generators offer available capacity during system peak conditions, while consumers bid their need for capacity. Market participants are the same as on the spot market, while small consumers buy through retailer. Generators are obliged to offer the capacity sold on the capacity market on the spot market during LLD activation. Failure to do so results in a penalty payment. The report further discusses issues like the need for verification procedures, import and export, generation pooling, the handling of small consumers, reserves and a possible implementation path of CS. With respect to transmission constraints it is argued that market splitting can be a viable option. It is concluded that CS can be a possible solution to maintain generation adequacy, but there are some serious challenges. The

The Essence of Equivalent Markets in Determining the Market Value of Land Property for Variable Planning Factors

Directory of Open Access Journals (Sweden)

Wójciak Ewelina

2016-09-01

Full Text Available The leading local legislation act defining the spatial policy is the local development plan, the financing of which is the commune’s responsibility. The beneficiary of activities aimed at the transformation of the intended property use is its owner or its perpetual lessee – with lessees incurring the costs of adopting the local development plans through so-called zoning fees, the amount of which, often controversial, has become the source of numerous lawsuits. The presented problem of an outside-business and often radical change of land value corresponds to the market dilemmas in determining equivalent markets, and establishing price-setting factors and their impact on the value of real estate.

PLAN DE MARKETING PARA EL HOTEL CARRIZAL INN

OpenAIRE

Ángel Guillermo Félix Mendoza; Danny Daniel Cobeña López; Lisbeth Alexandra Párraga Muñoz; Lorena Carreño Mendoza

2015-01-01

El objetivo principal de esta investigación fue la elaboración de un plan de marketing para el Hotel Carrizal Inn ubicado en la ciudad de Calceta, provincia de Manabí, Ecuador. Se estructuraron tres fases metodológicas, el diagnóstico situacional, estudio de mercado y plan turístico. En la primera fase se delimitó el área de estudio; además se efectuó un análisis interno y externo, utilizando matrices de diagnóstico como la evaluación de factores internos y externos, matriz de competidores...

Economics and Design of Capacity Markets for the Power Sector

OpenAIRE

Peter Cramton; Axel Ockenfels

2012-01-01

Capacity markets are a means to assure resource adequacy. The need for a capacity market stems from several market failures the most prominent of which is the absence of a robust demand-side. Limited demand response makes market clearing problematic in times of scarcity. We present the economic motivation for a capacity market, present one specific market design that utilizes the best design features from various resource adequacy approaches analyzed in the literature, and we discuss other in...

Applied technology center business plan and market survey

Science.gov (United States)

Hodgin, Robert F.; Marchesini, Roberto

1990-01-01

Business plan and market survey for the Applied Technology Center (ATC), computer technology transfer and development non-profit corporation, is presented. The mission of the ATC is to stimulate innovation in state-of-the-art and leading edge computer based technology. The ATC encourages the practical utilization of late-breaking computer technologies by firms of all variety.

The use of programme planning and social marketing models by a state public health agency: a case study.

Science.gov (United States)

Kohr, J M; Strack, R W; Newton-Ward, M; Cooke, C H

2008-03-01

To investigate the use of planning models and social marketing planning principles within a state's central public health agency as a means for informing improved planning practices. Qualitative semi-structured interviews were conducted with 30 key programme planners in selected division branches, and a quantitative survey was distributed to 63 individuals responsible for programme planning in 12 programme-related branches. Employees who have an appreciation of and support for structured programme planning and social marketing may be considered the 'low hanging fruit' or 'early adopters'. On the other hand, employees that do not support or understand either of the two concepts have other barriers to using social marketing when planning programmes. A framework describing the observed factors involved in programme planning on an individual, interpersonal and organizational level is presented. Understanding the individual and structural barriers and facilitators of structured programme planning and social marketing is critical to increase the planning capacity within public health agencies.

The role of power exchanges for the creation of a single European electricity market: market design and market regulation

International Nuclear Information System (INIS)

Boisseleau, F.

2004-01-01

The electricity sector worldwide is undergoing a fundamental transformation of its institutional structure as a consequence of the complex interactions of political, economic and technological forces. The way the industry is organized is changing from vertically integrated monopolies to unbundled structures that favor market mechanisms. This process in Europe, known as the liberalization process, has had a wide impact on the European electricity industry. The focus of this dissertation is an analysis of the role of electricity power exchanges in the recently liberalized electricity markets of Europe. In the context of creating a competitive electricity market at a European level, the key questions considered are the functioning of these power exchanges with respect to electricity characteristics, market design and regulatory framework. In Europe, very little attention has been paid to the role of these new marketplaces and to the issue of market design in general. Hence the main purpose of this work was to analyze how these marketplaces facilitate the trading of electricity and the role they can play in the construction of a pan-European competitive electricity market. An analysis of power exchange requires taking into account the 'double-duality' of such institutions. One, power exchanges are both a market and an institution. As a market they facilitate the trading of electricity and determine an equilibrium price. As an institution power exchanges have their own objectives and constraints, and play a role in the market design of the overall electricity market. Two, the relationship between electricity power exchanges and liberalization is neither linear nor one way: liberalization encourages the birth of such marketplaces yet marketplaces are more than the results of such process, they are also a driving force of the liberalization process. This thesis is divided into three parts. The current situation in Europe and different existing theoretical approaches in

Internet Marketing Research: Opportunities and Problems

NARCIS (Netherlands)

Furrer, O.F.G.; Sudharshan, D.

2001-01-01

The Internet is promised a brilliant future among the favorite tools of marketing researchers. Develops a typology of Internet marketing surveys showing the existence of eight different designs that can be used by marketers. However, researchers who plan to develop research using the Internet need

A Study to Restructure the Marketing Plan at Dwight David Eisenhower Army Medical Center, Fort Gordon, Georgia

Science.gov (United States)

1993-02-01

term plan. The components are the audit, market segmentation, marketing mix , implementation, evaluation and control. Dienemann and Wintz (1992) state...discuss the marketing mix as a separate element in their marketing plan and also use different terminology for two of the P’s. 17 They use in lieu of...definition of the marketing mix under the component of StrateQies does much to explain the four separate elements of the mix but does not state the

Moving toward New Horizons for Marketing Education: Designing a Marketing Training for the Poor in Developing and Emerging Markets

Science.gov (United States)

Teklehaimanot, Mebrahtu L.; Ingenbleek, Paul T. M.; Tessema, Workneh K.; van Trijp, Hans C. M.

2017-01-01

In recent years, marketing education has broadened to poor people in developing and emerging countries. In this article, the authors use four empirical studies that apply well-established training design procedures to design a marketing training program for Ethiopian pastoralists. Because pastoralists operate in extremely remote, traditional, and…

Core designs for the de-regulated market

International Nuclear Information System (INIS)

Almberger, J.; Bernro, R.; Pettersson, H.

1999-01-01

Complete text of publication follows: The electricity market deregulation in the Nordic countries encourages innovations and cost reductions for power production in the Vattenfall reactors. The competition on the electricity market is strong, electricity price reductions dramatic and uncertainties about the future power demand is large. In the fuel area this situation has given increased attention to traditional areas like flexibility in power production, improved core designs, need for margins (improved fuel designs), improved surveillance, decreased lead times. At Vattenfall new fuel designs are already being implemented following the last fuel purchase, for which flexibility and margins, were given high values in the evaluations with the multipurpose task of eliminating fuel related problems and meeting the future market situation. This strategy has given Vattenfall a flying start to meeting the demands of the de-regulated market. What has been added are broad studies undertaken to investigate the various route into the future with respect to finding the most effective strategies for fuel and core design and optimization. In the present paper the Vattenfall priorities for fuel designs and margins are presented in a schematic manner summarizing the results of the last fuel purchase and also presenting the current program for LFAs. Technical limitations, licensing and R and D aspects, with respect to improving the fuel utilization will be mentioned. The main focus in the paper is on the broad study carried out in the PWR core design area. Driven by the relatively low power demand various possibilities for higher production flexibility have been investigated specifically extended coast-down, coast-up and yearly load follow. Further to reduce the costs for fuel consumption improvements in core designs have been studied: improved low leakage loading patterns, low enriched end zones, improved Gd designs etc. Main results and conclusions of the core design studies will

78 FR 38070 - 30-Day Notice of Proposed Information Collection: Affirmative Fair Housing Marketing (AFHM) Plan

Science.gov (United States)

2013-06-25

... Information Collection: Affirmative Fair Housing Marketing (AFHM) Plan AGENCY: Office of the Chief Information Officer, HUD. ACTION: Notice. SUMMARY: HUD has submitted the proposed information collection requirement... Title of Information Collection: Affirmative Fair Housing Marketing (AFHM) Plan. OMB Approval Number...

Economics and design of capacity markets for the power sector

Energy Technology Data Exchange (ETDEWEB)

Cramton, Peter [Maryland Univ., College Park, MD (United States). Dept. of Economics; Ockenfels, Axel [Koeln Univ. (Germany). Dept. of Economics

2012-06-15

Capacity markets are a means to assure resource adequacy. The need for a capacity market stems from several market failures the most prominent of which is the absence of a robust demand-side. Limited demand response makes market clearing problematic in times of scarcity. We present the economic motivation for a capacity market, present one specific market design that utilizes the best design features from various resource adequacy approaches analyzed in the literature, and we discuss other instruments to deal with the problems. We then discuss the suitability of the market for Europe and Germany in particular. (orig.)

Setting priorities for the evolution of the market design

International Nuclear Information System (INIS)

2001-01-01

This report, which examines the forces that will influence the evolution of the Ontario electric power market over the next 4 or 5 years, is intended for market participants and other stakeholders. It sets priorities for the next phase of market development. Some of the market rules that need more work were identified and participants and stakeholders were invited to present their comments on whether the list accurately reflects the critical market development issues that need to be addressed after market opening. The report also discusses criteria that can be used to evaluate market design changes and their relative priorities. The list of potential high priority issues include: the energy forward market; the capacity reserve market; locational marginal pricing; a capability for full assignment of physical bilateral contracts; the export of operating reserve; moving to real time bidding; encouraging dispatchability and demand side responsiveness; transmission expansion; and, introducing markets in ancillary services. This list includes the main market design issues that need to be addressed over the next several years. 1 fig., 2 tabs

Problems of Transition from a Planned to a Market Economy

OpenAIRE

Krelle, Wilhelm

2000-01-01

The paper shows that a transition from a planned to a market economy implies an important change of the structure of production, i. e. a reallocation of resources which takes time and induces sufferings for some people. These sufferings may be reduced by subsidization of some sectors, with some negative effects on GDP and growth if subsidization exceeds a certain size. The time tillthe economy in transition reaches an ``old" market economy (asymptotically or totally) is estimated by different...

Did pension plan accounting contribute to a stock market bubble?

OpenAIRE

Julia Lynn Coronado; Steven A. Sharpe

2003-01-01

During the 1990s, the asset portfolios of defined-benefit (DB) pension plans ballooned with the booming stock market. Due to current accounting guidelines, the robust growth in pension assets resulted in a stealthy but substantial boost to the profits of sponsoring corporations. This study assesses the extent to which equity investors were fooled by pension accounting. First, we test whether stock prices reflected the fair market value of sponsoring firms' net pension assets reported in footn...

Implementation Plan for a Common Nordic Retail Market. Evaluation of the responses on the public consultation

Energy Technology Data Exchange (ETDEWEB)

2010-09-15

Draft implementation plan for a common Nordic Retail Market was developed in close cooperation with relevant stakeholders in the Nordic electricity market during winter and spring 2010. The implementation plan outlines what should be done, by whom and when in order to create a common Nordic end user market over the coming years. NordREG organised a public consultation on the draft implementation plan from the end of June until the beginning of the August, 2010 and received 25 responses from stakeholders. This evaluation report includes summary of stakeholders' responses and NordREG comments on stakeholders' views. The evaluation of the responses has been taken into account during the finalization of the implementation plan

Spanish generation market: structure, design and results

International Nuclear Information System (INIS)

Agosti, L.; Padilla, A. J.; Requejo, A.

2007-01-01

This paper provides an overview of the structure, design and outcome of the Spanish generation market from 1998, when the market was liberalised, to date. More precisely, this paper reviews the history of the liberalisation process; describes the structure of the generation market and its evolution over time; analyses the existence of market power; and evaluates the outcome of the liberalisation process from the viewpoint of its impact on al locative efficiency, productive efficiency and dynamic efficiency. The paper concludes with a brief summary of recent regulatory reforms. (Author)

Planning the Marketing Activity in the Health Care Services

Directory of Open Access Journals (Sweden)

Violeta Radulescu

2008-06-01

Full Text Available The integration of marketing in the field of health care, starting with the 50’s, was accompanied by a series of controversies generated by the ethical and moral aspects that this type of services imply, as well as by the difficulty in determining exactly the demand, the unequal access to information of participants, the regulated mechanism for the establishment of prices and of rates and the intervention of the third party payer, the significant role of the state in ensuring the fair access of population to basic services, etc.The formulation of the marketing strategies, in the marketing planning process, starts from the generic strategy chosen by the organization according to its mission and objectives. As it has to adapt to the environment where it acts, to cope with the changes that appear, the organization must benefit from a perspective vision, all its actions must be subordinated to this vision in a whole marketing policy.

Design and Operation of Distribution Markets

Science.gov (United States)

Parhizi, Sina

in the electricity markets, and an analytical model is presented for design and operation of such markets.

Planning and design of information systems

CERN Document Server

Blokdijk, André

1991-01-01

Planning and Design of Information Systems provides a theoretical base and a practical method of executing the planning of computerized information systems, and the planning and design of individual applications. The book is organized into five parts, covering the non-technical and nonimplementational part of information systems planning, design, and development. Part I gives the theoretical base for the subsequent parts of the book. It discusses modeling, techniques, notations, boundaries, quality issues and aspects, and decomposition techniques and problems. Part II discusses the needs, prob

Developing strategic marketing plans that really work a toolkit for public libraries

CERN Document Server

Kendrick, Terry

2006-01-01

Many government and other reports stress the need to get public libraries back into the lives of potential users, and this requires significant marketing effort on the part of the libraries. This book de-mystifies the marketing planning process and sets it in the context of modern public library services.

Identifying and Managing Engineering Design Requirements for Emerging Markets

DEFF Research Database (Denmark)

Li, Xuemeng

, especially for those companies originally from developed markets, to acquire an in-depth understanding of particular design requirements in emerging markets in order to adapt both company products and approaches in such contexts. Prior studies on the identification and management of design requirements have...... predominantly been conducted in the context of developed countries and relatively affluent markets. Emerging markets are distinct from developed markets in terms of numerous contextual factors, e.g., regulatory environments and competitive landscapes. These factors influence the requirement identification...... attention. There is a need for an overview of different perspectives in requirement identification for manufacturing companies and their corresponding assessments in the context of emerging markets. Therefore, this research project is motivated to 1) investigate the process of identifying and managing...

Marketing plan for the introduction of a new high-end detection tool

OpenAIRE

Gibernau Torres, Alvaro

2010-01-01

The folowing master thesis focuses on the development of the marketing plan for a new high-end radar based detection tool. It was written in colaboration with Hilti Corp., one of the leading manufacturers of detection systems in the worldwide building construction industry. The purpose of this paper is to define the marketing mix (product, price, placement, and promotion) in order to present the market-entry strategy and eventualy become the most important ...

Planning and Design: A Systems Approach.

Science.gov (United States)

Bozeman, William C.; Clements, Mary A.

1981-01-01

Explains "purpose design," a planning and problem-solving strategy involving determination of planning purposes, generation and selection of solutions, specification of solution details, implementation, and evaluation. Describes the application of purpose design to the planning of an alumni association at Black Hawk College, a community…

The Influence Of Planning Decisions Regarding Land Evaluation Based On A Selected Local Real Estate Market

Directory of Open Access Journals (Sweden)

Foryś Iwona

2015-12-01

Full Text Available The article analyzes the influence of planning decisions on changes taking place on the local real estate market. Three stages of the planning process are studied in particular, i.e.: the passing of the study of conditions and directions of spatial development, the Commune Council Resolution on initiating the formulation of a local spatial development plan, and finally the Resolution on accepting the local plan, as well as the effects of these activities on the land value in a given real estate market in Stargard Szczeciński, in the West-Pomeranian (Zachodniopomorskie Province of Poland. The object of the research is to identify the indicated relationships on a given real estate market, on which respective spatial planning stages can be distinguished, as well as the strength and course of the analyzed relationships. The study will verify the research hypothesis regarding the strength and directions of the effects of planning decisions as the direct and indirect reasons behind price changes on the real estate market. The analysis uses data from the Price Register and the District Starosty Values, along with statistical and public information data and the authors' own studies.

Plan de Marketing para Muebles Moncayo

OpenAIRE

Foyes Jiménez, Fermín

2017-01-01

Treball Final de Màster Interuniversitari en Màrqueting i Investigació de Mercats. Codi: SRB100. Curs: 2016/2017 El proyecto que se describe a continuación consiste en un Plan de Marketing para Muebles Moncayo, empresa de Barcelona dedicada a la comercialización al por menor de muebles de hogar. En la actualidad esta tiene una política de negocio clásica, ya que no tiene definidas las estrategias operativa y de negocio. Dada esta situación, se ha llevado a cabo un análisis de la situación,...

Design in the planning arena : how regional designing influences strategic spatial planning

NARCIS (Netherlands)

Kempenaar, Annet

2017-01-01

Regional designing is a form of spatial design that engages with the future physical form and arrangement of regions, including its aesthetic appearances and how it can come about. As such it is closely entangled with spatial planning. This thesis studies the influence of regional designing on

Transmission investment and expansion planning in a restructured electricity market

International Nuclear Information System (INIS)

Wu, F.F; Wen, F.S.; Zheng, F.L.

2006-01-01

Transmission planning in a restructured electricity market becomes increasingly complicated. To bridge the gap between economic and engineering considerations, this survey paper suggests a framework to clarify the interactions among various economic and engineering issues by reviewing recent theoretical and practical progress in transmission investment and transmission planning methodology. Thus, the paper makes economic literature more accessible to the engineering community and engineering literature more accessible to the economic community interested in the subject. (author)

Sustainable design options for the German electricity market. A comparison of the energy-only market with capacity markets

International Nuclear Information System (INIS)

Keles, Dogan; Renz, Lea; Bublitz, Andreas; Zimmermann, Florian; Genoese, Massimo; Fichtner, Wolf

2016-01-01

This study intensively discusses the further developments of the electricity market design in Germany based on substantial scientific insights. For this purpose, an agent-based simulation model is applied to evaluate the operability of the energy only market extended with a strategic reserve. Furthermore, the effects of the implementation of a centralized or decentralized capacity market are analyzed.

Hotelzon's B2B content marketing plan

OpenAIRE

Nguyen, Trang

2015-01-01

This thesis follows a research-based structure. The objective of this research was to help the case company Hotelzon develop a practical business-to-business (B2B) content marketing plan to engage new customers. The research topic came up when the case company named Hotelzon started expanding its business to many other countries. Therefore, attracting new prospects has become a critical issue to B2B corporates in this online world and constantly changing business environment. The first pa...

A Social Media Marketing Plan for a Medium-sized Consumer Goods Company

OpenAIRE

Okolie, Emeka

2013-01-01

The objective of this study is to develop a social media marketing plan for the case com-pany to integrate it into its existing marketing communications. The case company of this study is a medium-sized consumer goods producing company that advertises its brand and products using traditional methods of advertising (radio, television, flyers and event promotion). At the moment, these methods seem to be lacking in efficiency and effective-ness caused by the saturation of marketing information w...

A marketing plan for the ice cream brand Max Adventures in food service

OpenAIRE

Carbó, Marina Cercós

2013-01-01

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics This project consists on developing a marketing plan in the Spanish market for the ice cream brand Max Adventures in the food service sector. The objective of the plan is to increase current level of sales and distribution. For this reason an external and internal audit is done in order to understand the context, observe what competitors are...

Production inefficiency of electricity markets with hydro generation

International Nuclear Information System (INIS)

Philpott, Andy; Guan, Ziming; Khazaei, Javad; Zakeri, Golbon

2010-01-01

Electricity market designs that decentralize decision making for participants can lead to inefficiencies in the presence of nonconvexity or missing markets. This has been shown in the case of unit-commitment problems that can make a decentralized market equilibrium less efficient than a centrally planned solution. Less attention has been focused on systems with large amounts of hydro-electric generation. We describe the results of an empirical study of the New Zealand wholesale electricity market that attempts to quantify production efficiency losses by comparing market outcomes with a counterfactual central plan. (author)

Demand Response Within Current Electricity Wholesale Market Design

OpenAIRE

Ramos Gutierrez, Ariana Isabel; De Jonghe, Cedric; Six, Daan; Belmans, Ronnie

2013-01-01

The introduction of intermittent energy resources calls for the ability to modulate consumption patterns according to electricity availability. This paper provides a brief overview of the main electricity market design characteristics and places demand response within the framework of the existing timeline of market operation. The main differences between electricity markets lie in the price formation mechanisms where some markets pay-as- cleared and some pay- as- bid for the electricity tran...

Potential marketing plan for Sony Computer Entertainment, Inc. to China

OpenAIRE

Li, Weishen

2013-01-01

The purpose of this thesis was to create a marketing plan for Sony Computer Enter-tainment, Inc. (SCE) for its market entry in mainland China. SCE is a major Japanese video game company which develops and manufactures video game consoles and game software on a global scale. SCE belongs to Sony Cooperation. Sony operates almost its every single business in China except the video game business due to the internal factors of China. Along with the great increase of Chinese people’s purchas-ing po...

Integrating design and production planning with knowledge-based inspection planning system

International Nuclear Information System (INIS)

Abbasi, Ghaleb Y.; Ketan, Hussein S.; Adil, Mazen B.

2005-01-01

In this paper an intelligent environment to integrate design and inspection earlier to the design stage. A hybrid knowledge-based approach integrating computer-aided design (CAD) and computer-aided inspection planning (CAIP) was developed, thereafter called computer-aided design and inspection planning (CADIP). CADIP was adopted for automated dimensional inspection planning. Critical functional features were screened based on certain attributes for part features for inspection planning application. Testing the model resulted in minimizing the number of probing vectors associated with the most important features in the inspected prismatic part, significant reduction in inspection costs and release of human labor. In totality, this tends to increase customer satisfaction as a final goal of the developed system. (author)

Distributed Market-Based Algorithms for Multi-Agent Planning with Shared Resources

Science.gov (United States)

2013-02-01

1 Introduction 1 2 Distributed Market-Based Multi-Agent Planning 5 2.1 Problem Formulation...over the deterministic planner, on the “test set” of scenarios with changing economies. . . 50 xi xii Chapter 1 Introduction Multi-agent planning is...representation of the objective (4.2.1). For example, for the supply chain mangement problem, we assumed a sequence of Bernoulli coin flips, which seems

The Strategic Planning in Terms of the Enterprise’s Marketing Potential

Directory of Open Access Journals (Sweden)

Koval Tetiana O.

2017-10-01

Full Text Available The need to address the economic problem of optimizing the distribution of resources in the midst of uncertainty and unpredictability of changes in the economic environment requires formation of an appropriate strategic approach to the management of enterprise by choosing a specific development strategy, the implementation of which should lead to the achievement of desirable economic outcomes. The article analyzes the regularities of strategic planning in terms of the enterprise’s marketing potential. Solving the complex tasks of improving the use of the enterprise’s marketing potential requires a thorough marketing study of business conditions, definition of the market segmentation characteristics and determining the key advantages that would ensure that producers would be sustainable in the competitive concurrence.

Market design for rapid demand response

DEFF Research Database (Denmark)

Nielsen, Kurt; Tamirat, Tseganesh Wubale

We suggest a market design for rapid demand response in electricity markets. The solution consists of remotely controlled switches, meters, forecasting models as well as a flexible auction market to set prices and select endusers job by job. The auction market motivates truth-telling and makes...... it simple to involve the endusers in advance and to activate demand response immediately. The collective solution is analyzed and economic simulations are conducted for the case of Kenya. Kenya has been su ering from unreliable electricity supply for many years and companies and households have learned...... to adjust by investments in backup generators. We focus on turning the many private backup generators into a demand response system. The economic simulation focuses on possible distortion introduced by various ways of splitting the generated surplus from the demand response system. An auction run instantly...

Hybrid power markets in Africa: Generation planning, procurement and contracting challenges

International Nuclear Information System (INIS)

Malgas, Isaac; Eberhard, Anton

2011-01-01

African power sectors are generally characterised by insufficient generation capacity. Reforms to address poor performances in the 1990s followed a prescribed evolution towards power markets that would allow wholesale competition amongst generators and so lead towards efficiency improvements. Despite reforms being embarked, competitive power markets have not been established in Africa; rather, the result has been the emergence of hybrid markets where state-owned generators and IPPs operate devoid of competition; and although IPPs have emerged in a number of African power sectors, many countries still do not have sufficient generation to meet their electricity demands. This paper investigates the development of private generation power projects in Africa by analysing data collected from both primary and secondary sources in four case studies of power sectors in Ghana, Cote d'Ivoire, Morocco and Tunisia. It identifies how planning and procurement challenges have lead to difficulties in adding sufficient generation capacity in a timely manner, exacerbating the problem of insufficient generation capacity in Africa. It provides suggestions as to how these frameworks could respond more effectively to the capacity challenges faced by hybrid electricity generation markets, and how broader power sector reforms should be guided to reflect the challenges of hybrid markets better. - Research highlights: → The standard model of power sector reform should no longer be used as a progress measure of power sector development in Africa and many other developing countries. → The hybrid market should in itself be recognised as an established 'model' of power sectors in Africa and many developing countries. → Planning, procurement and contracting arrangements should be shaped specifically for hybrid markets in order to address the problem of insufficient generation capacity in developing countries.

Plan de comunicación y marketing de la Biblioteca de la Universidad de Alcalá

OpenAIRE

Gallo-Rolanía, Carmen T.; Domínguez-Aroca, María-Isabel; Labat-Villalba, Ana-Patricia; Pedrosa-López, María-Dolores; Ramos-Merino, Juan-Luis

2008-01-01

The design and development of a communications and marketing plan as a high-quality management tool presents as its first objective an ongoing process of improvement of the services that the University of Alcalá Library renders to its users and the promotion of its image in a new educative environment. To this aim, a working group has been created and the process has been carefully planified. This process consisted of environmental analysis and proposal of a set of improvement measures. The C...

Linking Design, Marketing, and Innovation: Managing the Connection for Competitive Advantage

OpenAIRE

Dr. Yen Hsu

2012-01-01

Marketing should closely coordinate with product innovation. Not only will an effective connection of the marketing activity and design trigger product innovation in enterprises, it is a key factor to the product success in the market place. In practice, how to process product design so as to reach the goal of marketing during the innovation procedure? In the past, enterprises did have some concrete actions but empirical studies regarding the correlation model between marketing strategy and d...

Market research and plan for Chinese fast-food restaurant start-up

OpenAIRE

Song, Tianhao

2017-01-01

CENTRIA UNIVERSITY OF APPLIED SCIENCES Market research and plan for Chinese fast-food restaurant start-up Instructor Due to the popularity of fast-food services in the Helsinki region, this thesis studies the possibility to find out the market opportunities for Chinese traditional fast-food business. Most of the fast-food restaurants opened are according to European flavor, so there is almost a void for Chinese fast-food to fill in, plus the Helsinki region is an area of ...

Customer Relationship within the Furniture Design Market : A qualitative study of how companies within the furniture design market relate to the challenges connected to customer loyalty

OpenAIRE

Wahlström, Marie-Louise; Bergström, Jenny

2010-01-01

Background: The customer relationship is becoming more important for companies within the Swedish furniture design industry due to competition for market shares. The market is getting more crammed while the interest for furniture design amongst people is increasing, therefore furniture design companies need to find effective ways to attract loyal customers. Research has been made to show the importance of collaboration between companies and this is something that can increase the market share...

Transmission planning in a deregulated environment

DEFF Research Database (Denmark)

Xu, Zhao

2006-01-01

The worldwide trend for the deregulation of the electricity generation and transmission industries has led to dramatic changes in system operation and planning procedures. The optimum approach to transmission-expansion planning in a deregulated environment is an open problem especially when the r...... electricity market grid are performed. In addition, the proposed method is compared with a traditional planning method to further verify its effectiveness....... the responsibilities of the organisations carrying out the planning work need to be addressed. To date there is a consensus that the system operator and network manager perform the expansion planning work in a centralised way. However, with an increasing input from the electricity market, the objectives, constraints...... and approaches toward transmission planning should be carefully designed to ensure system reliability as well as meeting the market requirements. A market-oriented approach for transmission planning in a deregulated environment is proposed. Case studies using the IEEE 14-bus system and the Australian national...

The evolving design of RTO ancillary service markets

International Nuclear Information System (INIS)

Isemonger, Alan G.

2009-01-01

Although the markets for ancillary services at the North American Independent System Operators are often structured in quite different ways there is an emerging set of core design elements that represent a rough consensus as to what the optimal design configuration for ancillary services should be, albeit with some regional variation. This paper looks back at how the design of ancillary services markets has recently evolved to put this development in context. Thereafter it examines the methods by which ancillary services are procured by highlighting the procurement practices at a number of different Independent System Operators, principally those in California, New York, New England, Texas and the PJM Interconnection, in an attempt to tease out the remaining reasons why the ancillary service markets are still so different. This is important as there are many innovations that are not rooted in regional differences but reflect genuine technical advances and economic efficiency gains and can be replicated across other ISOs to produce more efficient designs, greater reliability and lower costs. (author)

Electricity markets theories and applications

CERN Document Server

Lin, Jeremy

2017-01-01

Electricity Markets: Theories and Applications offers students and practitioners a clear understanding of the fundamental concepts of the economic theories, particularly microeconomic theories, as well as information on some advanced optimization methods of electricity markets. The authors--noted experts in the field--cover the basic drivers for the transformation of the electricity industry in both the United States and around the world and discuss the fundamentals of power system operation, electricity market design and structures, and electricity market operations. The text also explores advanced topics of power system operations and electricity market design and structure including zonal versus nodal pricing, market performance and market power issues, transmission pricing, and the emerging problems electricity markets face in smart grid and micro-grid environments. The authors also examine system planning under the context of electricity market regime. They explain the new ways to solve problems with t...

Planning and Marketing: Two Keys to a Recreation Center's Success.

Science.gov (United States)

Downs, Joseph P.

1983-01-01

Indoor recreational facilities in Fairfax County, Virginia, owe their success to (1) development of comprehensive plans, which take into account site location, community needs, area trends, and financing possibilities, and (2) use of continuous marketing strategies. The centers are self-supporting. Each offers a variety of recreation/sports…

Eco-marketing and eco-design of products

Directory of Open Access Journals (Sweden)

Filipović Jovan

2007-01-01

Full Text Available Environmental marketing (Eco-marketing, as a relatively new movement, emerged at the beginning of the 20th century, is in the growing phase of its development. Eco-labeling and other ways/types of eco-marketing are attracting more attention of consumers, since they are aware of the necessity of nature conservation and environmental protection. There has been a lot of misunderstanding and miss leadings in interpretation and substantiation of ecomarketing claims in previous period of time. One of the most concrete improvements in eco-marketing was appearance and establishment of ISO 14020 guidelines. ISO 14020 guidelines are integral part of ISO 14000 series of standards, which could be implemented in eco-marketing. At the same time, development of "green" products and marketing of "green" products, are direct positive contributions to resources reduction, environmental protection and sustainable economic development. Companies designing this kind of products can expect better position on the market, improvement of competitiveness, reduction of expenses (less raw materials, less waste, less harmful effects on the environment, raising corporate social responsibility, higher export.

Electricity market design of the future; Strommarktdesign der Zukunft

Energy Technology Data Exchange (ETDEWEB)

Peek, Markus; Diels, Robert [r2b energy consulting GmbH, Koeln (Germany)

2016-02-15

The transformation of the power generation system, to one in which renewable energies will form a cornerstone, will change the requirements for all market actors. To achieve the goals of the German Energiewende ('energy transition'), greater flexibility in production and consumption is of particular importance. Flexibility enables the cost-effective integration of the fluctuating actual feed-in of renewable energies. On the one hand, the technical options for reducing existing technical inflexibilities are given to a considerable extent. On the other hand, analyses of the transnational compensation effects of load and renewable energy supply (RES) feed-in show that flexibility requirements can be reduced significantly in a common electricity market. Electricity markets in which there is open technological competition are an appropriate instrument for the flexibilization of the power supply system. In the short term, the mechanisms of competitive electricity markets ensure an efficient synchronization of supply and demand. Over the medium and long term, the market creates efficient incentives to adapt the generation system and the behavior of consumers to future needs, resulting from the changes in the residual load structure. But at the same time, in recent years the occurrence of negative electricity prices in situations with significantly positive residual loads show that flexibility restraints exist. The causes of these restraints are at least partly due to the market design or the regulatory framework. On the one hand, there are barriers to market entry and, on the other hand, price signals from the electricity markets do not reach all market actors or reach them distortedly. To enable the cost effective development of the different flexibility options in an open technology competition, restraints resulting from market design and the regulatory framework (e. g. in the framework of grid charges, the market and product design of control power markets

Market-based transmission expansion planning by improved differential evolution

International Nuclear Information System (INIS)

Georgilakis, Pavlos S.

2010-01-01

The restructuring and deregulation has exposed the transmission planner to new objectives and uncertainties. As a result, new criteria and approaches are needed for transmission expansion planning (TEP) in deregulated electricity markets. This paper proposes a new market-based approach for TEP. An improved differential evolution (IDE) model is proposed for the solution of this new market-based TEP problem. The modifications of IDE in comparison to the simple differential evolution method are: (1) the scaling factor F is varied randomly within some range, (2) an auxiliary set is employed to enhance the diversity of the population, (3) the newly generated trial vector is compared with the nearest parent, and (4) the simple feasibility rule is used to treat the constraints. Results from the application of the proposed method on the IEEE 30-bus test system demonstrate the feasibility and practicality of the proposed IDE for the solution of TEP problem. (author)

Designing a Marketing Analytics Course for the Digital Age

Science.gov (United States)

Liu, Xia; Burns, Alvin C.

2018-01-01

Marketing analytics is receiving great attention because of evolving technology and the radical changes in the marketing environment. This study aims to assist the design and implementation of a marketing analytics course. We assembled a rich data set from four sources: business executives, 400 employers' job postings, one million tweets about…

Game design as marketing: How game mechanics create demand for virtual goods

Directory of Open Access Journals (Sweden)

Lehdonvirta, V.

2010-01-01

Full Text Available Selling virtual goods for real money is an increasingly popular revenue model for massively-multiplayer online games (MMOs, social networking sites (SNSs and other online hangouts. In this paper, we argue that the marketing of virtual goods currently falls short of what it could be. Game developers have long created compelling game designs, but having to market virtual goods to players is a relatively new situation to them. Professional marketers, on the other hand, tend to overlook the internal design of games and hangouts and focus on marketing the services as a whole. To begin bridging the gap, we propose that the design patterns and game mechanics commonly used in games and online hangouts should be viewed as a set of marketing techniques designed to sell virtual goods. Based on a review of a number of MMOs, we describe some of the most common patterns and game mechanics and show how their effects can be explained in terms of analogous techniques from marketing science. The results provide a new perspective to game design with interesting implications to developers. Moreover, they also suggest a radically new perspective to marketers of ordinary goods and services: viewing marketing as a form of game design.

Optimal pricing and marketing planning for deteriorating items.

Science.gov (United States)

Moosavi Tabatabaei, Seyed Reza; Sadjadi, Seyed Jafar; Makui, Ahmad

2017-01-01

Optimal pricing and marketing planning plays an essential role in production decisions on deteriorating items. This paper presents a mathematical model for a three-level supply chain, which includes one producer, one distributor and one retailer. The proposed study considers the production of a deteriorating item where demand is influenced by price, marketing expenditure, quality of product and after-sales service expenditures. The proposed model is formulated as a geometric programming with 5 degrees of difficulty and the problem is solved using the recent advances in optimization techniques. The study is supported by several numerical examples and sensitivity analysis is performed to analyze the effects of the changes in different parameters on the optimal solution. The preliminary results indicate that with the change in parameters influencing on demand, inventory holding, inventory deteriorating and set-up costs change and also significantly affect total revenue.

Plan de marketing para locales de venta de carne porcina

OpenAIRE

Córdoba, Federico Nicolás

2016-01-01

Tesis (maestría en dirección de negocios) -- Universidad Nacional de Córdoba. Facultad de Ciencias Económicas; Argentina, 2016 El presente documento tomará como referencia para la elaboración de un Plan de Marketing para la implementación de productos pre-elaborados en los locales pertenecientes a la empresa Cerdo de los Llanos S.A.P.E.M., radicada en la provincia de La Rioja, Argentina. Instalada ya desde el año 2012 como una de las mayores apuestas productivas de un Plan Económico Provin...

76 FR 81487 - Application of the Energy Planning and Management Program Power Marketing Initiative to the...

Science.gov (United States)

2011-12-28

... Management Program Power Marketing Initiative to the Boulder Canyon Project Post-2017 Remarketing AGENCY... . Information regarding Western's BCP Post-2017 marketing efforts, the Energy Management and Planning Program... Proposals. SUMMARY: The Western Area Power Administration (Western), a Federal power marketing agency of the...

76 FR 23583 - Application of the Energy Planning and Management Program Power Marketing Initiative to the...

Science.gov (United States)

2011-04-27

... Management Program Power Marketing Initiative to the Boulder Canyon Project AGENCY: Western Area Power... Area Power Administration (Western), a Federal power marketing agency of the Department of Energy (DOE), will apply the Energy Planning and Management Program (Program) Power Marketing Initiative (PMI), as...

Plan de Comunicación o Estrategia de Marketing de Contenidos para una Biblioteca Especializada

OpenAIRE

Cediel-Sáez, Raquel

2015-01-01

This is a proposed Communication Plan or Content Marketing Strategy for specialized library made during the "Content Marketing Application Files, Libraries and Documentary Units" course taught by the teacher, Belen Pérez Lorenzo, in SEDIC.

TRICARE Marketing

Science.gov (United States)

1999-10-21

definitive. It stated that: Marketing is much more than advertising or promotion materials. Marketing is a foundation for building a business strategy ; it...objectives, and strategies for marketing TRICARE. However, the Director provided the plan for information; none of the recipients of the plan were...overarching goal and extensively in the marketing strategies section. Specifically, the Marketing Plan states that strategies employed to accomplish

Marketing Plan for Demonstration and Validation Assets

Energy Technology Data Exchange (ETDEWEB)

None, None

2008-05-30

The National Security Preparedness Project (NSPP), is to be sustained by various programs, including technology demonstration and evaluation (DEMVAL). This project assists companies in developing technologies under the National Security Technology Incubator program (NSTI) through demonstration and validation of technologies applicable to national security created by incubators and other sources. The NSPP also will support the creation of an integrated demonstration and validation environment. This report documents the DEMVAL marketing and visibility plan, which will focus on collecting information about, and expanding the visibility of, DEMVAL assets serving businesses with national security technology applications in southern New Mexico.

77 FR 19280 - Increasing Market and Planning Efficiency Through Improved Software; Notice of Technical...

Science.gov (United States)

2012-03-30

... concerns that current system data quality might not allow for an AC optimal power flow model to be properly... Market and Planning Efficiency Through Improved Software; Notice of Technical Conference: Increasing Real-Time and Day- Ahead Market Efficiency Through Improved Software Take notice that Commission staff will...

Combined cycle design flexibility in today's market

International Nuclear Information System (INIS)

DeRidder, W.N.; Knott, S.J.

1995-01-01

In the power generation industry, non utility generators (NUG's) comprise a significant portion of new generation growth as electricity demands exceed existing utility capacities. These NUG's are developed by customers with widely varying experiences; bankers, lawyers, architect engineers, original equipment manufacturers, and other organizations involved in such diverse industries as petrochemical, pulp and paper, and steel making. The demands of these customers can be significantly varied in terms of features such as capacity factor, operability, maintainability, equipment redundancy, acceptable design practices, and many others. In addition, both the utility and NUG industries demand flexibility due to external influences such as regulatory policies, environmental conditions new design technologies, and emerging global markets. All of these factors are subject to wide variation across different market regions and even within a given region. This paper discusses the development of a reference plant design approach which focuses on customer flexibility while maximizing the use of proven designs. This approach allows basic system designs to be modified in a modular fashion to meet the differing demands of utility and NUG customers

Sustainable green inner-wall design for flexible floor plan

International Nuclear Information System (INIS)

Tawil, N M; Husaini, H A; Ani, A I; Saleh, R M; Basri, H

2013-01-01

The rises of house price in the market is so drastic that it effects the younger generation nowadays especially young executives and young couples who could not afford to buy their first home. The factors that determine the house price presumably are the interior and exterior structural of the house itself. So to lessen the house price, we have to minimize the usage of wet construction thus the idea of having a sustainable green inner-wall implemented into the house with a flexible floor plan. This concept is user-friendly as it is built on needs and the ownership's affordability. They can design the interior of the house however they want with using minimal cost because it does not involve wet construction.

Strategic planning to reduce conflicts for offshore wind development in Taiwan: A social marketing perspective.

Science.gov (United States)

Chen, Jyun-Long; Liu, Hsiang-Hsi; Chuang, Ching-Ta

2015-10-15

This study aims to improve the current inefficiency and ineffectiveness of communications among stakeholders when planning and constructing offshore wind farms (OWFs). An analysis using a social marketing approach with segmentation techniques is used to identify the target market based on stakeholders' perceptions. The empirical results identify three stakeholder segments: (1) impact-attend group; (2) comprehensive group; and (3) benefit-attend group. The results suggest that communication should be implemented to alter stakeholders' attitudes toward the construction of OWFs. Furthermore, based on the results of segmentation, target markets are identified to plan the communication strategies for reducing the conflicts among stakeholders of OWF construction. The results also indicated that in the planning phase of construction for OWFs, effective stakeholder participation and policy communication can enhance the perception of benefits to reduce conflict with local communities and ocean users. Copyright © 2015 Elsevier Ltd. All rights reserved.

Developing a successful marketing plan for HELP JSC

OpenAIRE

Nguyen, Ke Tuong

2010-01-01

Health care has become an extremely important issue during the economic development. Vietnamese rapid population growth has made the service sector become overloaded. Majority of people are absorbed at work and neither do take care of their health nor do have a proper health care programme. HELP, a health care service company, has discovered general ideas of its services: brings health, joy and happiness to people. It is no later than now to develop a marketing plan, which can enhance the bu...

Designing a decision support model for the LNG market

NARCIS (Netherlands)

Engelen, Steve; Dullaert, Wout

2010-01-01

As the Liquefied Natural Gas (LNG) market is supply-driven and subject to longterm contracts, both liquefaction companies and shipowners need to make strategic decisions on fleet chartering requirements. These planning decisions become ever more difficult in light of the transformations permeating

77 FR 64311 - Potential Market Impact of the Proposed Fiscal Year 2014 Annual Materials Plan; National Defense...

Science.gov (United States)

2012-10-19

... actually be associated with the two material research and development projects will depend on the market... Market Impact of the Proposed Fiscal Year 2014 Annual Materials Plan; National Defense Stockpile Market... Stockpile Market Impact Committee, co-chaired by the Departments of Commerce and State, is seeking public...

Designing Pension Plans to Incorporate Recent Legislation.

Science.gov (United States)

Biggs, John H.

1983-01-01

Two proposals before Congress threaten to offset the delicate balance in pension plan design. The significance of the normal retirement feature in plan design, some possible program design changes, and how the pension arrangements of higher education institutions would be affected are discussed. (MLW)

Social marketing to plan a fall prevention program for Latino construction workers.

Science.gov (United States)

Menzel, Nancy N; Shrestha, Pramen P

2012-08-01

Latino construction workers experience disparities in occupational death and injury rates. The Occupational Safety and Health Administration funded a fall prevention training program at the University of Nevada, Las Vegas in response to sharp increases in fall-related accidents from 2005 to 2007. The grant's purpose was to improve fall protection for construction workers, with a focus on Latinos. This study assessed the effectiveness of social marketing for increasing fall prevention behaviors. A multi-disciplinary team used a social marketing approach to plan the program. We conducted same day class evaluations and follow-up interviews 8 weeks later. The classes met trainee needs as evidenced by class evaluations and increased safety behaviors. However, Spanish-speaking Latinos did not attend in the same proportion as their representation in the Las Vegas population. A social marketing approach to planning was helpful to customize the training to Latino worker needs. However, due to the limitations of behavior change strategies, future programs should target employers and their obligation to provide safer workplaces. Copyright © 2012 Wiley Periodicals, Inc.

Health plans and selection: formal risk adjustment vs. market design and contracts.

Science.gov (United States)

Frank, R G; Rosenthal, M B

2001-01-01

In this paper, we explore the demand for risk adjustment by health plans that contract with private employers by considering the conditions under which plans might value risk adjustment. Three factors reduce the value of risk adjustment from the plans' point of view. First, only a relatively small segment of privately insured Americans face a choice of competing health plans. Second, health plans share much of their insurance risk with payers, providers, and reinsurers. Third, de facto experience rating that occurs during the premium negotiation process and management of coverage appear to substitute for risk adjustment. While the current environment has not generated much demand for risk adjustment, we reflect on its future potential.

Optimal pricing and marketing planning for deteriorating items.

Directory of Open Access Journals (Sweden)

Seyed Reza Moosavi Tabatabaei

Full Text Available Optimal pricing and marketing planning plays an essential role in production decisions on deteriorating items. This paper presents a mathematical model for a three-level supply chain, which includes one producer, one distributor and one retailer. The proposed study considers the production of a deteriorating item where demand is influenced by price, marketing expenditure, quality of product and after-sales service expenditures. The proposed model is formulated as a geometric programming with 5 degrees of difficulty and the problem is solved using the recent advances in optimization techniques. The study is supported by several numerical examples and sensitivity analysis is performed to analyze the effects of the changes in different parameters on the optimal solution. The preliminary results indicate that with the change in parameters influencing on demand, inventory holding, inventory deteriorating and set-up costs change and also significantly affect total revenue.

Optimal pricing and marketing planning for deteriorating items

Science.gov (United States)

Moosavi Tabatabaei, Seyed Reza; Sadjadi, Seyed Jafar; Makui, Ahmad

2017-01-01

Optimal pricing and marketing planning plays an essential role in production decisions on deteriorating items. This paper presents a mathematical model for a three-level supply chain, which includes one producer, one distributor and one retailer. The proposed study considers the production of a deteriorating item where demand is influenced by price, marketing expenditure, quality of product and after-sales service expenditures. The proposed model is formulated as a geometric programming with 5 degrees of difficulty and the problem is solved using the recent advances in optimization techniques. The study is supported by several numerical examples and sensitivity analysis is performed to analyze the effects of the changes in different parameters on the optimal solution. The preliminary results indicate that with the change in parameters influencing on demand, inventory holding, inventory deteriorating and set-up costs change and also significantly affect total revenue. PMID:28306750

The marketing of partial hospitalization.

Science.gov (United States)

Millsap, P; Brown, E; Kiser, L; Pruitt, D

1987-09-01

Health-care professionals are currently operating in the context of a rapidly changing health-care delivery system, including the move away from inpatient services to outpatient services in order to control costs. Those who practice in partial-hospital settings are in a position to offer effective, cost-efficient services; however, there continue to be obstacles which hinder appropriate utilization of the modality. The development and use of a well-designed marketing plan is one strategy for removing these obstacles. This paper presents a brief overview of the marketing process, ideas for developing a marketing plan, and several examples of specific marketing strategies as well as ways to monitor their effectiveness. Partial-hospital providers must take an active role in answering the calls for alternative sources of psychiatric care. A comprehensive, education-oriented marketing approach will increase the public's awareness of such alternatives and enable programs to survive in a competitive environment.

Transmission investment and planning in deregulated market environment : a literature survey (part 2)

International Nuclear Information System (INIS)

Wen, F.; Wu, F.F.

2005-01-01

This paper is the second half of a 2-part paper that provided details of a comprehensive survey of issues related to transmission investment and expansion planning in the electricity market. Results of the survey suggested that transmission regulation is needed to provide a fair playing field for competition and to ensure that transmission networks are optimally expanded while also meeting reliability constraints. Regulations will create further incentives for cost reduction while ensuring that regulated firms have assurance of cost recovery. Transmission planning should be controlled or monitored by a government organization or regulator. Legislation is needed to ensure that regulatory authorities can enforce reliability criteria. Mandatory reliability standards and metrics for reliability services should be implemented. The economic benefits of transmission expansion in a deregulated market should be modelled using non-deterministic approaches. It was concluded that transmission expansion plans should be able to meet future transmission capacity requirements, secure returns on investment, and ensure reliability levels for customers. Various international transmission expansion plans were also provided. 38 refs

[Marketing as a tool to increase the effectiveness of public health plans. 2008 SESPAS Report].

Science.gov (United States)

Beerli-Palacio, Asunción; Martín-Santana, Josefa D; Porta, Miquel

2008-04-01

Recent years have seen a steady increase in social marketing applied to health with the aim of increasing public awareness and changing people's behavior. Programs or actions based on the principles of social marketing have been shown to be effective in improving public health. However, that is not the general rule in Spain, where health policies have been based on health plans directed more to economic efficiency than to citizens' needs. For a health marketing program to be effective, the following factors are necessary: 1) the program has a long-term temporal horizon for action; 2) the objectives are established in terms of behavioral changes; 3) market research is used as a source of information; 4) different actions are established according to the segments identified as targets; 5) the program is operationalized in the four variables of the marketing mix, namely, product, price, distribution and communication, and is not only based on advertising campaigns; 6) the core of the program is exchange, understood as the factors that motivate people to change in return for the promise of something beneficial to them; 7) the factors or forces that compete with the desired behavioral changes are neutralized, and 8) businesses' social responsibility is used as a mechanism to reinforce health improvement programs. The design of health marketing programs should include definition of strategic and operational actions aimed not only at potential adopters of the desired behavior but also at all agents who may help or hinder behavioral change (health professionals, the pharmaceutical industry, politicians, the advertising industry, and products and services with health-challenging objectives).

Reliability and standard market design : a square plug and a round socket, the fundamental flaw of the market design

International Nuclear Information System (INIS)

Bekman, K.

2003-01-01

A electricity power system is designed and built to deliver reliable power supplies. A failure of a single component should not lead to the failure of the entire system. Oversupply results in prices at marginal cost of production, inadequate return on capital investment and economic failure of supplies. Uneconomic sources of supply would pull out in cases of oversupply. Competitive markets need flexible supply and demand and scarcity pricing in order to promote new investment. The problem with such a scenario is that scarcity reduces the level of reliability. An oversupply, while ensuring reliability, offers an inadequate return on capital. This presentation included several graphs depicting results of market failure with reference to NYMEX analysis of credit quality, NEPOOL summer capacity 2001, NYS summer capacity 2001, and PJM summer capacity 2001. A graph illustrating a New England 2002 load duration curve and its analysis was also included. According to the author, the market design is flawed because it does not pay for reliability. It fails to compensate generation for capital at risk, and it fails to address the fact that nearly half of the capacity supplies less than 10 per cent energy. He notes that the liquidity crisis will continue and grow unless changes are made and new entrants come into the market. 8 figs

Sales and marketing's partnership role in class A MRP II (material requirements planning).

Science.gov (United States)

Dougherty, J R; Lerner, W

1994-08-01

As the material and requirements planning (MRP) II process has evolved, many companies have discovered that the process is greatly enhanced when the entire business participates. The sales and operations planning process is the forum for the businesswide decisions concerning sales, production, and inventory. Sales and marketing must be integral parts of these decision-making activities.

For a Global HTR Marketing Initiative

International Nuclear Information System (INIS)

Bredimas, Alexandre; Venneri, Francesco; Richards, Matthew

2014-01-01

HTRs are at a crossroads in their history. The technology is proven and the current technical developments relatively mastered but the marketing track record is disappointing. This paper comes to the conclusion that an international, collaborative marketing and communication plan must be implemented in order to address the marketing bottleneck of HTRs. The paper reflects about the HTR product specificities, its unique selling points and its positioning against other nuclear designs and gas cogeneration. It summarises the global market status and demonstrates that the global market for HTRs is there, for electricity generation, industrial cogeneration and polygeneration. The paper finally argues that HTR vendors have a shared interest to unite in order to succeed in activating the market demand for HTR, and suggests an action plan for an international collaboration among HTR vendors to market and communicate globally on HTRs and reach together a critical mass of business leads worldwide, a mutually beneficial outcome. (author)

Market Segmentation and Conjoint Analysis for Apple Family Design

OpenAIRE

Abbas Al-Refaie; Nour Bata

2016-01-01

A distributor of Apple products' experiences numerous difficulties in developing marketing strategies for new and existing mobile product entries that maximize customer satisfaction and the firm's profitability. This research, therefore, integrates market segmentation in platform-based product family design and conjoint analysis to identify iSystem combinations that increase customer satisfaction and business profits. First, the enhanced market segmentation grid is created. Then, the estimate...

The Consumer’s Experience of Design Influences How Markets Work

DEFF Research Database (Denmark)

Gabrielsen, Gorm; Kristensen, Tore

2016-01-01

Most studies in marketing operate at a market level, which also becomes frequently the condition for design work. This means that the aggregate or weighted average consumer is the focus. Having already made this aggregation as the “top-down approach” indicates, it is not feasible to take...... the consequences at a market level. We explore a procedure that enables the marketer to estimate the effect of a marketing message like a mission statement in a logo at the level of a single individual. This is a prior to market test, with its own realism. The procedure can easily be extended to products, where...... the trace of the individual. In the bottom up approach we measure how much the influence of a treatment like that of facing a particular design influences each human being. Successively, one may see if other behavioural characteristics also unite for instance those who are heavily affected or those who...

24 CFR 1003.205 - Eligible planning, urban environmental design and policy-planning-management-capacity building...

Science.gov (United States)

2010-04-01

... environmental design and policy-planning-management-capacity building activities. 1003.205 Section 1003.205... planning, urban environmental design and policy-planning-management-capacity building activities. (a... plans, general environmental studies, and strategies and action programs to implement plans, including...

Planning uncertainties, market risks and new environmental choices: Winning least cost planning combinations

International Nuclear Information System (INIS)

Violette, D.; Lang, C.

1990-01-01

Utility demand and supply-side planners will face new challenges from environmental regulations. Under current proposals, every ton of pollutant will have a cost to utilities, not just the tons that put them over the allowable limit. Planners will have to account for these new costs. To do this, planners need to start tracking emissions implementation actions today, and begin strategies for future regulatory changes. Current legislative proposals include a tax on the carbon content of fuels to curb emissions of greenhouse gases and substantial reductions in sulfur dioxide and nitrogen oxide emissions. The important issue for planners is the flexible compliance requirements within these regulatory changes. The acid rain proposals, for example, include a market-based emissions trading system for emissions allowances. Whenever there is a competitive market, there are market risks, and potential winners and losers. Utilities need to be prepared to analyze and mitigate these risks. Integrated least cost planing is one way a utility will have to meet this challenge. Planning involves uncertainty and risk. The wide array of compliance choices create countless combinations of strategies for utilities to comply with the new emissions regulations. This paper discusses new compliance strategies, demand-side management (DSM) as a compliance strategy, solutions to DSM traps, and the compliance strategy game

Using forward markets to improve electricity market design

International Nuclear Information System (INIS)

Ausubel, Lawrence M.; Cramton, Peter

2010-01-01

Forward markets, both medium term and long term, complement the spot market for wholesale electricity. The forward markets reduce risk, mitigate market power, and coordinate new investment. In the medium term, a forward energy market lets suppliers and demanders lock in energy prices and quantities for one to three years. In the long term, a forward reliability market assures adequate resources are available when they are needed most. The forward markets reduce risk for both sides of the market, since they reduce the quantity of energy that trades at the more volatile spot price. Spot market power is mitigated by putting suppliers and demanders in a more balanced position at the time of the spot market. The markets also reduce transaction costs and improve liquidity and transparency. Recent innovations to the Colombia market illustrate the basic elements of the forward markets and their beneficial role. (author)

Using forward markets to improve electricity market design

Energy Technology Data Exchange (ETDEWEB)

Ausubel, Lawrence M.; Cramton, Peter [University of Maryland, College Park, MD 20742 (United States)

2010-12-15

Forward markets, both medium term and long term, complement the spot market for wholesale electricity. The forward markets reduce risk, mitigate market power, and coordinate new investment. In the medium term, a forward energy market lets suppliers and demanders lock in energy prices and quantities for one to three years. In the long term, a forward reliability market assures adequate resources are available when they are needed most. The forward markets reduce risk for both sides of the market, since they reduce the quantity of energy that trades at the more volatile spot price. Spot market power is mitigated by putting suppliers and demanders in a more balanced position at the time of the spot market. The markets also reduce transaction costs and improve liquidity and transparency. Recent innovations to the Colombia market illustrate the basic elements of the forward markets and their beneficial role. (author)

[Ethical issues in a market dispute between clinical laboratories and a health plan: case report].

Science.gov (United States)

Pinheiro, Malone Santos; de Brito, Ana Maria Guedes; Jeraldo, Verônica de Lourdes Sierpe; Pinheiro, Kariny Souza

2011-01-01

In Brazil the private health plans appear as an alternative to the public health assistance. This segment suffered great intensification in the seventies and eighties, culminating in the entry of large insurance company in the scenario of supplementary medicine. Quickly, the service providers associated with these insurance companies, consolidating them in the market and triggering a relationship of dependency. This article analyzed, in the form of a case report, a marketing dispute between clinical laboratories and a health plan, emphasizing the moral and ethical aspects involved in this episode.

Planning for design quality

International Nuclear Information System (INIS)

Marguglio, B.W.

1977-01-01

In the nuclear industry and in other high technology industries in which the Government serves as either a customer or a regulator, it is almost always required that the contractor prepare a Quality Program Plan sometimes also referred to as a Quality Program Index. Often, the Quality Program Plan is included as part of the contractor's proposal in response to the Government's or a prime contractor's Request for Proposal. At this stage, the Quality Program Plan serves to demonstrate to the prospective customer the availability of the various quality systems. It provides the customer with a commitment as to the use of these quality systems, thus giving greater assurance that the customer's overall quality and design requirements can be met. The Quality Program Plan is contributing to the salability of the proposal. 1 ref

Corporate social marketing: message design to recruit program participants.

Science.gov (United States)

Black, David R; Blue, Carolyn L; Coster, Daniel C; Chrysler, Lisa M

2002-01-01

To identify variables for a corporate social marketing (SM) health message based on the 4 Ps of SM in order to recruit future participants to an existing national, commercial, self-administered weight-loss program. A systematically evaluated, author-developed, 310-response survey was administered to a random sample of 270 respondents. A previously established research plan was used to empirically identify the audience segments and the "marketing mix" appropriate for the total sample and each segment. Tangible product, pertaining to the unique program features, should be emphasized rather than positive core product and outcome expectation related to use of the program.

The German electricity market. Does the present market design provide security of supply?

International Nuclear Information System (INIS)

Janssen, Matthias; Peichert, Patrick; Perner, Jens; Riechmann, Christoph; Niedrig, Thomas

2014-01-01

A heated discussion is being waged in Germany and large parts of Europe over the introduction of what are referred to as capacity mechanisms, whose purpose is to provide security of supply in the electricity sector. In this context two consulting firms have undertaken a both qualitative and quantitative study of the fitness of the present market design, which is based on the ''Energy-Only Market'' (EOM), to provide security of supply in the German electricity market. The authors come to the conclusion that, if suitably framed, the EOM can continue to provide a secure electricity supply in accordance with consumer preferences and at the lowest possible cost.

Marketing Reference Services.

Science.gov (United States)

Norman, O. Gene

1995-01-01

Relates the marketing concept to library reference services. Highlights include a review of the literature and an overview of marketing, including research, the marketing mix, strategic plan, marketing plan, and marketing audit. Marketing principles are applied to reference services through the marketing mix elements of product, price, place, and…

New Brunswick Market Design Committee : Congestion management issues

International Nuclear Information System (INIS)

2001-01-01

The restructuring of the New Brunswick wholesale power market comprises a number of issues that need to be resolved concerning transmission system related policy decisions and detailed design issues. The wholesale market structure, ownership structure, and means of preventing market power abuses all have an impact on the resolution of many of those issues. Some transmission related decisions regarding congestion management must be made, and they are examined in this document. The report includes a discussion of the issues related to congestion on the transmission system, a review of the decisions that remain to be made while proposing a number of alternatives, reviews decisions that other jurisdictions have made in somewhat similar circumstances. Finally, the advantages and disadvantages of each alternative are identified. Several high level transmission tariff design issues requiring to be addressed later in greater detail are listed in this document. 1 tab

Strategic market segmentation

Directory of Open Access Journals (Sweden)

Maričić Branko R.

2015-01-01

Full Text Available Strategic planning of marketing activities is the basis of business success in modern business environment. Customers are not homogenous in their preferences and expectations. Formulating an adequate marketing strategy, focused on realization of company's strategic objectives, requires segmented approach to the market that appreciates differences in expectations and preferences of customers. One of significant activities in strategic planning of marketing activities is market segmentation. Strategic planning imposes a need to plan marketing activities according to strategically important segments on the long term basis. At the same time, there is a need to revise and adapt marketing activities on the short term basis. There are number of criteria based on which market segmentation is performed. The paper will consider effectiveness and efficiency of different market segmentation criteria based on empirical research of customer expectations and preferences. The analysis will include traditional criteria and criteria based on behavioral model. The research implications will be analyzed from the perspective of selection of the most adequate market segmentation criteria in strategic planning of marketing activities.

Telecommunications network modelling, planning and design

CERN Document Server

Evans, Sharon

2003-01-01

Telecommunication Network Modelling, Planning and Design addresses sophisticated modelling techniques from the perspective of the communications industry and covers some of the major issues facing telecommunications network engineers and managers today. Topics covered include network planning for transmission systems, modelling of SDH transport network structures and telecommunications network design and performance modelling, as well as network costs and ROI modelling and QoS in 3G networks.

Hydropower planning coordinated with wind power in areas with congestion problems for trading on the spot and the regulating market

International Nuclear Information System (INIS)

Matevosyan, Julija; Olsson, Magnus; Soeder, Lennart

2009-01-01

In this paper a day-ahead planning algorithm for a multi-reservoir hydropower system coordinated with wind power is developed. Coordination applies to real situations, where wind power and hydropower are owned by different utilities, sharing the same transmission lines, though hydropower has priority for transmission capacity. Coordination is thus necessary to minimize wind energy curtailments during congestion situations. The planning algorithm accounts for the uncertainty of wind power forecasts and power market price uncertainty. Planning for the spot market and the regulating market is considered in the algorithm. The planning algorithm is applied to a case study and the results are summarized in the paper. (author)

Diseño plan de marketing estratégico caso: Hotel-Restaurante El Castillo

OpenAIRE

García Merino, Elena

2013-01-01

Diseño de un plan de marketing estratégico para un establecimiento hotelero y de restauración de nueva creación en un entorno único, un castillo medieval. En este plan se realiza un estudio del mercado y del entorno y el plan de acción con objetivos y estrategias específicas, la ejecución y control de éste Grado en Turismo

STRATEGIC MARKETING PLANNING IN SPORTS – A PERSPECTIVE OF QUALITY OF LIFE IMPROVEMENT

Directory of Open Access Journals (Sweden)

Caescu Stefan Claudiu

2012-12-01

Full Text Available Strategic marketing planning requires that the marketing objectives strategies for a specific product-market configuration be in full correlation with the directions and the resources allocated at the corporate level or at the strategic business unit one. Such a correlation is more than necessary under the current market conditions, when the economic crisis affects both consumer behavior and corporate decisions. This article focuses on the particularities of strategic marketing planning in sport, given the fact that the vast majority of sports organizations in Romania, although very active on the reference market, do not have a marketing activity correlated with the medium and long term market needs. One of these needs refers to quality of life improvement, knowing that sport activities have positive influence on many dimensions of quality of life, such as health, education, social inclusion, relaxation and leisure. The improvement within the population participation in sport (both as an active participant and as a spectator, the increased duration of leisure and the development of private financing have led to the creation of a large market, where marketing plays a central role. Therefore the marketing management process must also be implemented within the sports organization, in order to make it easier in building and maintaining a relationship with the customer, especially if the organization wants a customer orientation strategy. Such an orientation includes identifying the current needs as well as the future ones in terms of target audience, to offer a series of sports products and services that bring their significant contribution to improving the quality of life. In this paper are highlighted the influences that consumer requirements concerning quality of life have on all components of marketing management process, starting with sports organization mission statement, up to establish strategies for the marketing mix (product, price

Teaching User-Centered Design in New Product Marketing

Science.gov (United States)

Love, Edwin; Stone, Donn E.; Wilton, Taine

2011-01-01

Thanks in part to groundbreaking work by companies such as Apple and IDEO, there has been growing interest in design as a way to improve the odds of new product success. This paper describes a user-centered design workshop developed for a new product marketing course. The workshop included exercises designed to explain and illustrate the…

The Development of a Marketing Program for Womack Army Medical Center Fort Bragg, North Carolina

Science.gov (United States)

1997-05-01

Its successful implementation requires organizational commitment to market -based principles . This research assesses the design, function, and success...Concept of Marketing ," Journal of Marketing , (January 1969): 10-15. 60 Kotler , Philip and Gerald Zaltman. "Social Marketing : An Approach to Planned... market based enterprise. Its successful implementation requires organizational commitment to market -based principles . This research assesses the design

Report on IPPSO Market Design Workshops, May 26, 1998

International Nuclear Information System (INIS)

1998-01-01

Reports of each of the five break-out group sessions each one dealing with one of the following issues of (1) transitional issues, (2) reserve, peak and new load capacity, (3) congestion management, (4) renewables and environmental issues, and (5) stranded debt and vesting, were summarized. The reports summarized the discussions, and consensus decisions reached during the sessions. Common themes that emerged during each of the group's deliberation included recognition of the complexity of issues before the Market Design Committee (MDC), the need for flexibility, the need for a level playing field, the critical nature of the transparency of information for investment decision making, the necessity of managing and regulating Ontario Hydro's market power to ensure the viability of a competitive market and to minimize abuses of the corporation's existing monopoly position, broad support for a vibrant renewable energy industry and for enshrining the protection of the environment in the design of the new market

Effective managed care marketing strategies for evolving markets.

Science.gov (United States)

Conlon, M K

1997-11-01

In a world of increased competition and changing consumer expectations, one of the keys to a fiscally sound health plan is having a dynamic marketing strategy that takes into account the shifting attitudes of consumers as managed care markets mature. The primary goal of any health plan marketing strategy should be the acquisition and retention of members. Providing cost-efficient and convenient service for enrollees, offering low or no deductibles, having convenient office locations, and minimizing paper-work are important elements of such a marketing strategy. Factors such as brand awareness and the perceived image of a health plan also are important considerations in acquiring and retaining market share. The relative importance of these consumer satisfaction criteria change as a managed care market evolves and matures. Financial and marketing managers, thus, should ascertain their market's stage of development and respond with appropriate marketing strategies.

Building Technologies Program Multi-Year Program Plan Technology Validation and Market Introduction 2008

Energy Technology Data Exchange (ETDEWEB)

None, None

2008-01-01

Building Technologies Program Multi-Year Program Plan 2008 for technology validation and market introduction, including ENERGY STAR, building energy codes, technology transfer application centers, commercial lighting initiative, EnergySmart Schools, EnergySmar

Two-Sided Matching Agents for Electronic Employment Market Design: Social Welfare Implications

National Research Council Canada - National Science Library

Gates, William

2002-01-01

... employment market designs. Using a quasi-price measure for comparison and examining social welfare as a basis for assessing market-design alternatives, we provide novel insight into the balance required between technologically...

Finance and Credit. Curriculum Guide. Marketing and Distributive Education.

Science.gov (United States)

Northern Illinois Univ., DeKalb. Dept. of Business Education and Administration Services.

Designed to be used with the General Marketing Curriculum Guide (ED 156 860), this guide is intended to provide the curriculum coordinator with a basis for planning a comprehensive program in the field of marketing and to allow marketing and distributive education teacher-coordinators maximum flexibility. It contains job competency sheets in ten…

76 FR 30147 - Application of the Energy Planning and Management Program Power Marketing Initiative to the...

Science.gov (United States)

2011-05-24

... Management Program Power Marketing Initiative to the Boulder Canyon Project AGENCY: Western Area Power.... SUMMARY: The Western Area Power Administration (Western), a Federal power marketing agency of the..., the Energy Management and Planning Program (Program), and the Conformed General Consolidated Power...

Operationalizing strategic marketing.

Science.gov (United States)

Chambers, S B

1989-05-01

The strategic marketing process, like any administrative practice, is far simpler to conceptualize than operationalize within an organization. It is for this reason that this chapter focused on providing practical techniques and strategies for implementing the strategic marketing process. First and foremost, the marketing effort needs to be marketed to the various publics of the organization. This chapter advocated the need to organize the marketing analysis into organizational, competitive, and market phases, and it provided examples of possible designs of the phases. The importance and techniques for exhausting secondary data sources and conducting efficient primary data collection methods were explained and illustrated. Strategies for determining marketing opportunities and threats, as well as segmenting markets, were detailed. The chapter provided techniques for developing marketing strategies, including considering the five patterns of coverage available; determining competitor's position and the marketing mix; examining the stage of the product life cycle; and employing a consumer decision model. The importance of developing explicit objectives, goals, and detailed action plans was emphasized. Finally, helpful hints for operationalizing the communication variable and evaluating marketing programs were provided.

Guide to a Strategic Procurement Planning Approach on Regulated Commodity Markets

Science.gov (United States)

Seifert, Marcus; Wüst, Thorsten

The access of Virtual Organizations to raw materials normally requires external resources. In many cases, the market for raw materials is regulated and the VO principles of trust, customer orientation etc. are not applicable. In consequence, the VO needs to provide reliable solutions for the customer while being dependent on the access to the required raw materials. The objective of the proposed paper is to present a guide to a strategic procurement planning for the manufacturing industry on regulated commodity markets. This guide can be used to evaluate specific sourcing options. The main goal of this guide is to identify the negative effects of market regulation at an early stage and reduce them by developing strategic alternatives. The successful application of this guide is demonstrated by the practical example of the refractory industry and one of their commodities, refractory grade bauxite.

How to Shape Markets Through Design Elements Such as Logos?

DEFF Research Database (Denmark)

Kristensen, Tore; Gabrielsen, Gorm

In this paper, we use logo design as means of showing how variation it the consumer’s perceptions can influence the effectiveness of a market. It is often assumed that consumers perceive the same message when they explore options in a market. If they actually see different things in a logo, like ...... the effectiveness of communication through the market....

A marketing plan for health care in the financial district of San Francisco.

Science.gov (United States)

Evans, S

1987-01-01

The development of a corporate health marketing program for the Medical Pavilion was based on three assumptions. 1. Medical Pavilion will contribute positively to health care cost containment for employers by providing convenient, quality medical care which will help to reduce employee time lost from work due to physician visits, and through health screening, early diagnosis, and out-patient procedures, decrease unnecessary hospitalization. 2. The level of awareness among chief executive officers, benefits directors, corporate medical directors, and employees will be positively related to utilization of health services at the Medical Pavilion. 3. The Medical Pavilion will be organized on a private practice model; although special programs related to employer coverage and specific benefits may be considered separately. The recommended goals of the corporate health program of the Medical Pavilion were as follows: 1. To develop demographic profiles based on current utilization of medical services in a random sample to corporations in the Financial District. 2. To design a survey of corporate leadership to determine a needs assessment strategy for the development of preventive health services programs to be offered at the Medical Pavilion. 3. To select an advertising and public relations agency; and determine the marketing bridges, for the first year and the following five year period. 4. To evaluate effectiveness of the corporate health marketing plan referral data collected through the Management Information System to be established at the Medical Pavilion.

On the Market Aspect of Product Program Design: Towards a Definition of an Architecture of the Market

DEFF Research Database (Denmark)

Hansen, Christian Lindschou; Mortensen, Niels Henrik; Hvam, Lars

2012-01-01

an architecture of the market. This is to be interpreted as the ‘market perspective’ of the product family referring to the design of the product family from the market’s point of view. The main result of this paper is the suggestion of a definition of a market architecture with an articulation of its elements...

Marketing and product design: a rocky love affair

OpenAIRE

Landwehr, Jan Rüdiger; Herrmann, Andreas

2015-01-01

The success stories of design-oriented companies like Apple, Audi or Nike have put design on the agenda in many marketing departments. Consumers cannot elude the effect of aesthetics and therefore design is a major factor for business success. Typically consumers choose the product with the best design, all other aspects being equal. Only when the interplay of product characteristics, brand and design is carefully coordinated can successful products be created. This requires an integrated app...

Measuring the influence of the greening design of the building environment on the urban real estate market in Taiwan

Energy Technology Data Exchange (ETDEWEB)

Chang, Kuei-Feng [Department of Real Estate Management, National Pingtung Institute of Commerce (China); Chou, Po-Cheng [Department of Interior Design, Shu-Te University, Kaohsiung County (China)

2010-10-15

To address the worsening problems of global warming and the urban heat island effect, ecological cities and building environment greening are being promoted in population-dense urban areas domestically and abroad. For example, the Japanese Ministry of Land, Infrastructure, Transport, and Tourism announced the CASBEE-HI (Heat Island) assessment system in 2008 as a response to worsening urban warming and urban heat island effects. The Ministry implemented ''Building Space Greening Plans'' in Tokyo, Osaka, and other cities, enforcing by law the effective reduction of urban temperatures and improving urban living environments and alleviating the threat of urban ecological disasters. Therefore, this study integrates Taiwan domestic and foreign building space greening design, derived greening benefits, implementation promotion methods, and greening design policies as measurement constructs to examine the mutual influence between different constructs and to analyze the degree of influence on the urban real estate market. From the result, demonstrating that building space environment greening design does bring about positive benefits. In addition, the greening benefit was shown to have a positive impact on the urban real estate market. At the same time, greening promotion implementation method and urban policy standard both had a positive impact on the urban real estate market, demonstrating that government promotion of building environment greening design through urban design policy means is acceptable to the public. (author)

Designing Online Marketplace To Resolve Marketing Problem For Small and Medium Enterprises (SMEs

Directory of Open Access Journals (Sweden)

Aditya Hermawan

2017-03-01

Full Text Available The study aims to design an online marketplace to provide solutions to problems faced by Small and Medium Enterprises (SMEs, the difficulty to market their products online. One of the problems faced by SMEs is difficult to market their products online. One of the solutions that we provide is by designing an online marketplace to solve marketing problems effectively. We found that SMEs have attempted to market their products through social media such as facebook, twitter and others. In addition, some SMEs also have a website and advertise their products through online advertising. However, many of those who did not know how to market products online in order to increase sales. We designed an online marketplace for SMEs based on the concept of e-commerce to resolve the problems faced by SMEs, the effective marketing. The online market design is made taking into account the needs of SMEs as well as customer needs. Therefore, this study was conducted to SMEs in Malang, East Java, Indonesia  and the people who often make purchases online.With the existence of the online market, SMEs can increase sales lead to increased profits for SMEs. Keyword: Online market, E-Commerce, Maketing

Market Design for Rapid Demand Response - The Case of Kenya

OpenAIRE

Kurt Nielsen; Tseganesh Wubale Tamirat

2014-01-01

We suggest a market design for rapid demand response in electricity markets. The solution consists of remotely controlled switches, meters, forecasting models as well as a flexible auction market to set prices and select endusers job by job. The auction market motivates truth-telling and makes it simple to involve the endusers in advance and to activate demand response immediately. The collective solution is analyzed and economic simulations are conducted for the case of Kenya. Kenya has been...

Plan-provider integration, premiums, and quality in the Medicare Advantage market.

Science.gov (United States)

Frakt, Austin B; Pizer, Steven D; Feldman, Roger

2013-12-01

To investigate how integration between Medicare Advantage plans and health care providers is related to plan premiums and quality ratings. We used public data from the Centers for Medicare and Medicaid Services (CMS) and the Area Resource File and private data from one large insurer. Premiums and quality ratings are from 2009 CMS administrative files and some control variables are historical. We estimated ordinary least-squares models for premiums and plan quality ratings, with state fixed effects and firm random effects. The key independent variable was an indicator of plan-provider integration. With the exception of Medigap premium data, all data were publicly available. We ascertained plan-provider integration through examination of plans' websites and governance documents. We found that integrated plan-providers charge higher premiums, controlling for quality. Such plans also have higher quality ratings. We found no evidence that integration is associated with more generous benefits. Current policy encourages plan-provider integration, although potential effects on health insurance products and markets are uncertain. Policy makers and regulators may want to closely monitor changes in premiums and quality after integration and consider whether quality improvement (if any) justifies premium increases (if they occur). © Health Research and Educational Trust.

Agora Energiewende (2016). The power market pentagon. A pragmatic power market design for Europe's energy transition

Energy Technology Data Exchange (ETDEWEB)

Buck, Matthias; Redl, Christian; Steigenberger, Markus; Graichen, Patrick

2016-04-15

As consequence of Europe's climate and energy agenda, the European Union will generate some 50 percent of its electricity from renewables by 2030. By 2050, the EU's power system will have to be completely carbon-free. Solar photovoltaics and wind power - driven by significant cost reductions - will almost certainly contribute the biggest share of the zero-carbon technologies. Given the specific characteristics of wind power and photovoltaics (intermittent generation, high capital costs, very low variable costs), they will fundamentally change both market operations and the market design framework. Decarbonisation rests on continuous investments in these technologies. Usually it is expected that the energy market will deliver these investments, in combination with the emissions trading system. But is this view, based on simple textbook economics, enough to enable the required investments under real world conditions? In this paper, we argue that this rather theoretical view to power market design is not the way forward. Instead, a more pragmatic approach is needed, that takes into account the complex practical, political, and economic challenges of the transition towards a carbon-free power system. Thus, we propose to think of the future European market design as a Power Market Pentagon.

Agora Energiewende (2016). The power market pentagon. A pragmatic power market design for Europe's energy transition

International Nuclear Information System (INIS)

Buck, Matthias; Redl, Christian; Steigenberger, Markus; Graichen, Patrick

2016-01-01

As consequence of Europe's climate and energy agenda, the European Union will generate some 50 percent of its electricity from renewables by 2030. By 2050, the EU's power system will have to be completely carbon-free. Solar photovoltaics and wind power - driven by significant cost reductions - will almost certainly contribute the biggest share of the zero-carbon technologies. Given the specific characteristics of wind power and photovoltaics (intermittent generation, high capital costs, very low variable costs), they will fundamentally change both market operations and the market design framework. Decarbonisation rests on continuous investments in these technologies. Usually it is expected that the energy market will deliver these investments, in combination with the emissions trading system. But is this view, based on simple textbook economics, enough to enable the required investments under real world conditions? In this paper, we argue that this rather theoretical view to power market design is not the way forward. Instead, a more pragmatic approach is needed, that takes into account the complex practical, political, and economic challenges of the transition towards a carbon-free power system. Thus, we propose to think of the future European market design as a Power Market Pentagon.

Global floor planning approach for VLSI design

International Nuclear Information System (INIS)

LaPotin, D.P.

1986-01-01

Within a hierarchical design environment, initial decisions regarding the partitioning and choice of module attributes greatly impact the quality of the resulting IC in terms of area and electrical performance. This dissertation presents a global floor-planning approach which allows designers to quickly explore layout issues during the initial stages of the IC design process. In contrast to previous efforts, which address the floor-planning problem from a strict module placement point of view, this approach considers floor-planning from an area planning point of view. The approach is based upon a combined min-cut and slicing paradigm, which ensures routability. To provide flexibility, modules may be specified as having a number of possible dimensions and orientations, and I/O pads as well as layout constraints are considered. A slicing-tree representation is employed, upon which a sequence of traversal operations are applied in order to obtain an area efficient layout. An in-place partitioning technique, which provides an improvement over previous min-cut and slicing-based efforts, is discussed. Global routing and module I/O pin assignment are provided for floor-plan evaluation purposes. A computer program, called Mason, has been developed which efficiently implements the approach and provides an interactive environment for designers to perform floor-planning. Performance of this program is illustrated via several industrial examples

Interactive urban design using integrated planning requirements control

NARCIS (Netherlands)

Vries, de B.; Tabak, V.; Achten, H.H.

2005-01-01

Urban planning and urban design are separated disciplines. As a consequence, there is hardly any feedback from the urban design process to the urban planning process. To improve interaction between these two, an interactive urban design (IUD) tool has been developed. The tool is implemented in a

In Search of Market Access: Why the Doha “Plan B” for December 2011 is likely to fail Effective Market Access (Part I)

OpenAIRE

Carrere, Céline; De Melo, Jaime

2011-01-01

Once again the Doha Round negotiators are struggling to reach an agreement, this time by mid-December on a “plan B” package that would give increased market access to Least Developed Countries (LDCs) in the form of duty-free-quota free (DFQF) access accompanied by simplified rules of origin. Estimating ‘effective market access' to the two largest ‘preference-givers', the US and EU preferences, this note shows that remaining market access left for the LDCs is negligible at around 3 percent in ...

A modelling breakthrough for market design analysis to test massive intermittent generation integration in markets results of selected OPTIMATE studies

DEFF Research Database (Denmark)

Beaude, Francois; Atayi, A.; Bourmaud, J.-Y.

2013-01-01

The OPTIMATE1 platform focuses on electricity system and market designs modelling in order to assess current and innovative designs in Europe. The current paper describes the results of the first validation studies' conducted with the tool. These studies deal with day-ahead market rules, load...... flexibility, cross-border management and intermittent renewable support schemes with a view to better integrating large amounts of renewable energy in Europe. Market and system designs were assessed based on economic efficiency, security of supply2 and environmental impact3 indicators. These results give...

International Photovoltaic Program Plan. Volume II. Appendices

Energy Technology Data Exchange (ETDEWEB)

Costello, D.; Koontz, R.; Posner, D.; Heiferling, P.; Carpenter, P.; Forman, S.; Perelman, L.

1979-12-01

This second volume of a two-part report on the International Photovoltaic Program Plan contains appendices summarizing the results of analyses conducted in preparation of the plan. These analyses include compilations of relevant statutes and existing Federal programs; strategies designed to expand the use of photovoltaics abroad; information on the domestic photovoltaic plan and its impact on the proposed international plan; perspectives on foreign competition; industry views on the international photovoltaic market and ideas about how US government actions could affect this market; international financing issues; and information on issues affecting foreign policy and developing countries.

A study on how CRM influences marketing planning in telecommunication industry

Directory of Open Access Journals (Sweden)

Naser Azad

2013-08-01

Full Text Available Customer relationship management (CRM plays an important role on marketing planning. In this paper, we re-examine the effect of having efficient CRM on efficiency of a telecommunication company. The proposed study considers three hypotheses. The first hypothesis examines whether implementation of CRM could improve customer’s perception in terms of customer retention, satisfaction, loyalty and awareness. The second hypothesis examines whether implementation of CRM influences on market performance in terms of reduction on customer complaints, quality improvement, improving customer perception, access to services and increase in market share. Finally, the third hypothesis considers the effect of CRM on financial figures in terms of sales growth, profit growth, earnings per share and productivity. The results of our survey have confirmed the first hypothesis and rejected the third hypothesis. In other words, while CRM improves customer perception it does not influence financial figures in most cases (P<0.01.

From physical marketing to web marketing

NARCIS (Netherlands)

Constantinides, Efthymios

2002-01-01

Reviews the criticism of the 4P marketing mix framework as the basis of traditional and virtual marketing planning. Argues that the customary marketing management approach, based on the popular marketing mix 4Ps paradigm, is inadequate in the case of virtual marketing. Identifies two main

A sustainable energy market design for Germany. A capacity market with decentralized demand structure; Der Leistungsmarkt mit dezentraler Nachfrage. Ein zukunftsfaehiges Energiemarktdesign fuer Deutschland

Energy Technology Data Exchange (ETDEWEB)

Ecke, Julius; Herrmann, Nicolai [enervis energy advisors GmbH, Berlin (Germany)

2013-09-01

The German energy policy debate is currently focusing on different design options for a capacity mechanism. With VKU and BDEW, two leading associations in which almost all German energy market actors are represented, have positioned themselves in favor of a decidedly market-based capacity mechanism. The position of the VKU is based on the study ''A sustainable energy market design for Germany'', which was presented in March 2013. The following article describes the state of the energy market design debate in Germany and summarizes the proposed market design resulting from the VKU study. (orig.)

Marketing Plan, 1980-81.

Science.gov (United States)

Hoppe, Sherry; Biggers, Paul

A marketing program for Chattanooga State Technical Community College (CSTCC) is presented as a guide to be used by the college in increasing its share of the traditional college-age market and in expanding the college's target audience to include more non-traditional students. The report first presents a review of the literature concerning…

Analysis of the impact of imbalance settlement design on market behaviour in electricity balancing markets

NARCIS (Netherlands)

Van der Veen, R.A.C.; Abbasy, A.; Hakvoort, R.A.

2010-01-01

The imbalance settlement design is the part of an electricity balancing market design that stimulates so-called Balance Responsible Parties (BRPs) to balance their electricity production and consumption portfolio and to stick to their energy schedules by penalizing any deviations from these

24 CFR 570.205 - Eligible planning, urban environmental design and policy-planning-management-capacity building...

Science.gov (United States)

2010-04-01

... environmental design and policy-planning-management-capacity building activities. 570.205 Section 570.205..., urban environmental design and policy-planning-management-capacity building activities. (a) Planning... known or suspected environmental contamination. (5) [Reserved] (6) Policy—planning—management—capacity...

Marketing Plan for Urheiluareena Oy

OpenAIRE

Venables, Simon

2013-01-01

The role of marketing is an essential part of any enterprise. Marketing is the key element that seeks to meet customer’s demand for a good or service to the supply of the good or service. Without Marketing a customer would not know of the product that would satisfy their need or demand for a product. It is this connection of meeting the desires of the customers with the capabilities and competences of the business that is the very core of the strategic marketing process. These two key factors...

Perancangan Marketing Plan sebagai Salah Satu Strategi untuk Meningkatkan Penjualan pada Pa Tani Organik

OpenAIRE

Saragih, Rintan

2016-01-01

Ketertarikan masyarakat untuk mengkonsumsi makanan organic mulai meningkat, dalam hal ini adalah sayuran dan buah. Masyarakat mulai perduli terhadap kesehatan. “Pa Tani Organik” salah satu produsen penghasil sayur dan buah organic berusaha untuk memenuhi kebutuhan masyarakat tersebut. Proses pemasaran yang selama ini dilakukan melalui direct marketing. Untuk meningkatkan penjualan pada “Pa Tani Organik” maka perlu dirancang marketing plan agar diperoleh hasil yang maksimal. Analisa strategi a...

Market Designs for High Levels of Variable Generation: Preprint

Energy Technology Data Exchange (ETDEWEB)

Milligan, M.; Holttinen, H.; Kiviluoma, J.; Orths, A.; Lynch, M.; Soder, L.

2014-10-01

Variable renewable generation is increasing in penetration in modern power systems, leading to higher variability in the supply and price of electricity as well as lower average spot prices. This raises new challenges, particularly in ensuring sufficient capacity and flexibility from conventional technologies. Because the fixed costs and lifetimes of electricity generation investments are significant, designing markets and regulations that ensure the efficient integration of renewable generation is a significant challenge. This papers reviews the state of play of market designs for high levels of variable generation in the United States and Europe and considers new developments in both regions.

Interior design. Mastering the master plan.

Science.gov (United States)

Mesbah, C E

1995-10-01

Reflecting on the results of the survey, this proposed interior design master planning process addresses the concerns and issues of both CEOs and facility managers in ways that focus on problem-solving strategies and methods. Use of the interior design master plan process further promotes the goals and outcomes expressed in the survey by both groups. These include enhanced facility image, the efficient selection of finishes and furnishings, continuity despite staff changes, and overall savings in both costs and time. The interior design master plan allows administrators and facility managers to anticipate changes resulting from the restructuring of health care delivery. The administrators and facility managers are then able to respond in ways that manage those changes in the flexible and cost-effective manner they are striving for. This framework permits staff members to concentrate their time and energy on the care of their patients--which is, after all, what it's all about.

Documentation of databases in the Wilmar Planning tool

International Nuclear Information System (INIS)

Kiviluioma, J.; Meimbom, P.

2006-01-01

The Wilmar Planning tool consists of a number of databases and models as shown in Figure 1. This report documents the design of the following subparts of the Wilmar Planning tool: 1. The Scenario database holding the scenario trees generated from the Scenario Tree Creation model. 2. The Input database holding input data to the Joint Market model and the Long-term model apart from the scenario trees. 3. The output database containing the results of a Joint Market model run. The Wilmar Planning Tool is developed in the project Wind Power Integration in Liberalised Electricity Markets (WILMAR) supported by EU (contract ENK5-CT-2002-00663). (LN)

Air quality analysis for the Western Area Power Administration's 2004 Power Marketing Plan Environmental Impact Statement

International Nuclear Information System (INIS)

Glantz, C.S.; Dagle, J.E.; Bilyard, G.R.

1997-01-01

The Western Area Power Administration (Western) markets and transmits electric power throughout 15 western states. Western's Sierra Nevada Customer Service Region (Sierra Nevada Region) markets approximately 1,480 megawatts (MW) of firm power (plus 100 MW of seasonal peaking capacity) from the Central Valley Project (CVP) and other resources. Western's mission is to sell and deliver electricity generated from these resources. Western's capacity and energy sales must be in conformance with the laws that govern its sale of electrical power. Further, Western's hydropower operations at each facility must comply with minimum and maximum flows and other constraints set by other regulatory agencies. The Sierra Nevada Region proposes to develop a marketing plan that defines the products and services it would offer beyond the year 2004 and the eligibility and allocation criteria for its electric power resources. Because determining levels of long-term firm power resources to be marketed and subsequently entering into contracts for the delivery of related products and services could be a major Federal action with potentially significant impacts to the human environment, the 2004 Power Marketing Plan Environmental Impact Statement (2004 EIS) is being prepared. Decisions made by the Sierra Nevada Region on how and when to supply power to its customers would influence the operation of power plants within the Western Systems Coordinating Council (WSCC). If the resources affected are thermal resources, this could in turn affect the amount, timing, and location of pollutant emissions to the air at locations throughout the western United States. This report has been produced in conjunction with the 2004 EIS to provide a more detailed discussion of the air quality implications of the 2004 power marketing plan

Demystifying the Business Plan Process: An Introductory Guide.

Science.gov (United States)

Kuratko, Donald F.

This article is designed as the starting point for writing a business plan. It first describes what a business plan is. These benefits are discussed: financing, increasing knowledge, preventing poor investment, and planning. A brief description follows of the 10 components of a business plan: executive summary; business description; marketing;…

Designing competitive electricity markets

International Nuclear Information System (INIS)

Chao, H.P.; Huntington, H.

1998-01-01

This volume of papers, originally presented at Stanford in March 1997 in a conference sponsored by the Electric Power Research Institute, examines several questions about the restructuring and deregulation of electricity markets. Its stated goal is to present guiding principles for evaluating proposals to restructure the US electric power industry. While a collection of essays is perhaps not the best place to lay out guiding principles, the volume does contain a great deal of learning about restructuring. The first essay is a reprint of Paul Joskow's excellent article in the ''Journal of Economic Perspectives''. An essay by William Hogan on the debate between zonal and locational pricing is next. Paul Kleindorfer lists the various governance schemes which other countries that have restructured have used to govern system operation, access to the market for power, and transmission ownership and pricing. One difficulty with the book, as well as the debate in the US, is that it fails to draw adequately upon the international experience. Shmuel Oren lays out the potential areas over which an ISO could have authority. The chapter by Stephen Rassenti and Vernon Smith that bilateral trading should never be allowed, implying that a mandatory pool should be established. A reduction in regulation may increase the incentives for technological innovation. Martin Baughman suggests a number of ways by which costs of transmitting and storing electricity may be reduced. Robert Wilson returns to the volume with a chapter on institutional design. To end the volume, Hung-Po Chao and Stephen Peck present an extension of their earlier work in the ''Journal of Regulatory Economics'' showing how markets for transmission rights would work in a transmission grid of three points

Marketing and promoting solar water heaters to home builders

Energy Technology Data Exchange (ETDEWEB)

Keller, C.; Ghent, P.

1999-12-06

This is the final report of a four-task project to develop a marketing plan designed for businesses interested in marketing solar water heaters in the new home industry. This report outlines suggested marketing communication materials and other promotional tools focused on selling products to the new home builder. Information relevant to promoting products to the new home buyer is also included.

A novel optimal distribution system planning framework implementing distributed generation in a deregulated electricity market

International Nuclear Information System (INIS)

Porkar, S.; Poure, P.; Abbaspour-Tehrani-fard, A.; Saadate, S.

2010-01-01

This paper introduces a new framework included mathematical model and a new software package interfacing two powerful softwares (MATLAB and GAMS) for obtaining the optimal distributed generation (DG) capacity sizing and sitting investments with capability to simulate large distribution system planning. The proposed optimization model allows minimizing total system planning costs for DG investment, DG operation and maintenance, purchase of power by the distribution companies (DISCOs) from transmission companies (TRANSCOs) and system power losses. The proposed model provides not only the DG size and site but also the new market price as well. Three different cases depending on system conditions and three different scenarios depending on different planning alternatives and electrical market structures, have been considered. They have allowed validating the economical and electrical benefits of introducing DG by solving the distribution system planning problem and by improving power quality of distribution system. DG installation increases the feeders' lifetime by reducing their loading and adds the benefit of using the existing distribution system for further load growth without the need for feeders upgrading. More, by investing in DG, the DISCO can minimize its total planning cost and reduce its customers' bills. (author)

A novel optimal distribution system planning framework implementing distributed generation in a deregulated electricity market

Energy Technology Data Exchange (ETDEWEB)

Porkar, S. [Department of Electrical Engineering, Sharif University of Technology, Tehran (Iran); Groupe de Recherches en Electrotechnique et Electronique de Nancy, GREEN-UHP, Universite Henri Poincare de Nancy I, BP 239, 54506 Vandoeuvre les Nancy Cedex (France); Poure, P. [Laboratoire d' Instrumentation Electronique de Nancy, LIEN, EA 3440, Universite Henri Poincare de Nancy I, BP 239, 54506 Vandoeuvre les Nancy Cedex (France); Abbaspour-Tehrani-fard, A. [Department of Electrical Engineering, Sharif University of Technology, Tehran (Iran); Saadate, S. [Groupe de Recherches en Electrotechnique et Electronique de Nancy, GREEN-UHP, Universite Henri Poincare de Nancy I, BP 239, 54506 Vandoeuvre les Nancy Cedex (France)

2010-07-15

This paper introduces a new framework included mathematical model and a new software package interfacing two powerful softwares (MATLAB and GAMS) for obtaining the optimal distributed generation (DG) capacity sizing and sitting investments with capability to simulate large distribution system planning. The proposed optimization model allows minimizing total system planning costs for DG investment, DG operation and maintenance, purchase of power by the distribution companies (DISCOs) from transmission companies (TRANSCOs) and system power losses. The proposed model provides not only the DG size and site but also the new market price as well. Three different cases depending on system conditions and three different scenarios depending on different planning alternatives and electrical market structures, have been considered. They have allowed validating the economical and electrical benefits of introducing DG by solving the distribution system planning problem and by improving power quality of distribution system. DG installation increases the feeders' lifetime by reducing their loading and adds the benefit of using the existing distribution system for further load growth without the need for feeders upgrading. More, by investing in DG, the DISCO can minimize its total planning cost and reduce its customers' bills. (author)

Launching a Social Media Presence via a Digital Marketing Plan : Case: Odessa Comptoir

OpenAIRE

Sutela, Anna

2017-01-01

Social media as a digital communications and marketing tool for new businesses is a cost-effective and useful way to reach audiences. Professional social media pages can be used as a form of direct communication with the customer, a visual representation of the com-pany and can serve as advertising channels. This is a project based thesis for a new restaurant, Odessa Comptoir. The objective is to launch a social media presence for the company via a digital marketing plan. To do so suc-ce...

Diseño de un plan de marketing para la empresa Agroplantas Cía. Ltda. dedicada a la venta de flores y plantas, ubicada en la parroquia de Pifo, provincia de Pichincha

OpenAIRE

Capelo Menéndez, Cristian Fernando

2013-01-01

The expectation of Agroplantas Cia Ltda. encourages the design of a marketing plan and the inclusion of this one within the rules and processes of the company. The analysis of internal and external factors is part of the structure prior to designing the plan, in order to interpret and analyze the industry and the conditions under which the company interacts, external and internal environment by using methodological and administrative tools like SWOP. Subsequently it is conducted a marke...

Marketing the pathology practice.

Science.gov (United States)

Berkowitz, E N

1995-07-01

Effective marketing of the pathology practice is essential in the face of an increasingly competitive market. Successful marketing begins with a market-driven planning process. As opposed to the traditional planning process used in health care organizations, a market-driven approach is externally driven. Implementing a market-driven plan also requires recognition of the definition of the service. Each market to which pathologists direct their service defines the service differently. Recognition of these different service definitions and creation of a product to meet these needs could lead to competitive advantages in the marketplace.

The Importance of Course Design on Classroom Performance of Marketing Students

Science.gov (United States)

Black, Gregory S.; Daughtrey, Clayton L.; Lewis, Jeffrey S.

2014-01-01

The main objective of this study was to investigate the impact of course design on marketing student outcomes by examining data gathered over several semesters from 563 undergraduate students enrolled in marketing classes at a major university. During this period of time, respondents were enrolled in one of four marketing courses, each of which…

Chaotic Planning Solutions in the Textbook Model of Labor Market Search and Matching

NARCIS (Netherlands)

Bhattacharya, J.; Bunzel, H.

2003-01-01

This paper demonstrates that cyclical and chaotic planning solutions are possible in the standard textbook model of search and matching in labor markets. More specifically, it takes a discretetime adaptation of the continuous-time matching economy described in Pissarides (1990, 2001), and computes

Designing Online Marketplace To Resolve Marketing Problem For Small and Medium Enterprises (SMEs)

OpenAIRE

Aditya Hermawan; Aniek Murniati

2017-01-01

The study aims to design an online marketplace to provide solutions to problems faced by Small and Medium Enterprises (SMEs), the difficulty to market their products online. One of the problems faced by SMEs is difficult to market their products online. One of the solutions that we provide is by designing an online marketplace to solve marketing problems effectively. We found that SMEs have attempted to market their products through social media such as facebook, twitter and others. In additi...

Planning as situated design

DEFF Research Database (Denmark)

Axel, Erik

It is common to associate situated activity with concrete, craftlike or manual activity here and now and to reserve theoretical and abstract thinking for activities like theoretical experimentation and systematic planning. Much work has gone into demonstrating that these activities are concrete...... and situated, too. In this presentation it will be argued that the investigation of systematic planning as conflictual cooperation will help us see that situated activity is not only based on the present conditions, but also relates them to events spread out in time and space, thereby opening up for another...... understanding of theoretical thinking. Some material from the empirical research project developed with Klaus Nielsen on the design and engineering of a house will be presented. On this basis a conception of planning will be unfolded. It will be understood differently from the way it is understood...

Design element analysis on juice market Case study: Prigat

Directory of Open Access Journals (Sweden)

Nicoleta Andreea NEACŞU

2015-06-01

Full Text Available : If at the beginning package was considered simply a package that contained a product, now due to the development and modernization of the trade, it is a very valuable component of the marketing policy, being a carrier of messages to the consumer. Classic design elements that are included in any packaging refer to shape, color and graphics. The Romanian Juices Market was marked by originality and innovation in terms of packaging design elements. Thus, from 1998 until now the following have appeared: the first wide mouth square bottle, the first sport opening head PET bottle for Prigat Active, the first opening gable top box produced in our country.

GUERRILLA MARKETING : A creative marketing method for start-ups

OpenAIRE

Zujewska, Barbara

2014-01-01

The objective of this thesis work was to introduce guerrilla marketing as a valuable marketing method for small and medium size startup companies. The thesis presents the theoretical studies on the subject based on literature and case studies. The practical use of the theory is demonstrated in the marketing plan based on guerrilla marketing approach. The marketing plan was written based on the example of an existing startup company, mCASH. The company is located in Oslo, Norway. The thesis...

Central station market development strategies for photovoltaics

Science.gov (United States)

1980-01-01

Federal market development strategies designed to accelerate the market penetration of central station applications of photovoltaic energy system are analyzed. Since no specific goals were set for the commercialization of central station applications, strategic principles are explored which, when coupled with specific objectives for central stations, can produce a market development implementation plan. The study includes (1) background information on the National Photovoltaic Program, photovoltaic technology, and central stations; (2) a brief market assessment; (3) a discussion of the viewpoints of the electric utility industry with respect to solar energy; (4) a discussion of commercialization issues; and (5) strategy principles. It is recommended that a set of specific goals and objectives be defined for the photovoltaic central station program, and that these goals and objectives evolve into an implementation plan that identifies the appropriate federal role.

The role of graphic design in marketing communications

OpenAIRE

Praznik, Daša

2014-01-01

Well designed visual image is the first step of advertising that has an impact on our business partners and consumers. According to Slovenian proverb that "clothes make the man" we could say the same for graphic design and marketing. Well executed graphic design and visual communications enable the communication of our product with a customer. This could be also a communication with artistic approach and a special connection. In order to obtain good results, advertisers use techniques to get...

Marketing v developmentu

OpenAIRE

Gottwaldová, Hana

2008-01-01

The diploma thesis named Marketing in Development focuses on the compilation of a marketing plan for a development project. This plan is based on the set of fundamental rules relating to development and the particular phases of a development process. A marketing survey is another important starting point and issue. The plan itself is aimed at developing a fictitious office project in Prague. It also contains some practical suggestions on how to apply some marketing tools in practice and, more...

Getting Started with Market Research for Out-of-School Time Planning: A Resource Guide for Communities

Science.gov (United States)

Pokela, Julianne; Steblea, Ingrid; Shea, Linda; Denny, Elizabeth

2007-01-01

Conducting market research for out-of-school-time planning can replace assumptions with facts, give kids and parents a voice to express their needs and preferences, and help build stakeholder buy-in and support. This practical guide shows community leaders, policymakers and out-of-school-time practitioners how to use market research to make more…

Marketing Strategy and Promotion Plan of a Web Store In Finland. Case Company X

OpenAIRE

Katc, Viacheslav

2015-01-01

The purpose of this thesis was to create a modern marketing strategy for a Finnish webstore and to develop an appropriate marketing plan for promotion of a new brand. The data for the theoretical part of this thesis were collected from secondary data resources, including literature, articles and the Internet. The primary and the secondary data for the empirical part of this thesis were gathered in the Internet from various articles, thematic forums and official statistics of Finland. ...

Information Management for Factory Planning and Design

OpenAIRE

Chen, Danfang

2012-01-01

This thesis is dedicated to the manufacturing industry for the improvement of information management within the factory planningand design domain, and for more efficient factory planning and design. Currently the manufacturing industry lacks sufficient methods for capturing, structuring, and representing information and knowledge for easy access, exchange, integration and reuse within the domain. Therefore the focus of this thesis is on information and knowledge management within factory plan...

Allocation Problems and Market Design

DEFF Research Database (Denmark)

Smilgins, Aleksandrs

The thesis contains six independent papers with a common theme: Allocation problems and market design. The first paper is concerned with fair allocation of risk capital where independent autonomous subunits have risky activities and together constitute the entity's total risk, whose associated risk...... at a certain point in time involves countries that have excess demand and countries that have surplus of green energy. The problem addressed here is how the gains from trade ought to influence the way that members of the grid share common costs. The fifth paper extends the classical two-sided one...

PORTFOLIO ANALYSIS - A BASIC INSTRUMENT IN STRATEGIC PLANNING. CASE STUDY ON THE ROMANIAN INSURANCE MARKET

Directory of Open Access Journals (Sweden)

Petrescu Marian

2011-12-01

Full Text Available Practice proved that strategic planning is a necessary process for insurance companies. This process can help companies to adapt more easily to environmental changes. The strategic planning of the activity of an insurance company cannot be realized without a careful analysis of the evolution of the market and without studying the company's market position. A classic model used in the portfolio analysis is the Boston Consulting Group model. In this paper we have used the model for studying the activity of the leader of the Romanian insurance market. In 2009 Alliantz Tiriac had 17 types of insurance in the portfolio. Each class of insurance was considered a strategic business unit. We have studied the insurance portfolio by using secondary data from specialized publications, such as the Romanian Insurance Supervisory Commission. Using the data, we have calculated for Alliantz Tiriac, for each class of insurance, the relative market share. The company was leader on the market for five classes of insurance. The economic crisis had a severe impact on the evolution of the Romanian insurance market: from the 17 classes of insurance studied: nine had registered a decrease of the market, eight had registered an increase, but only for three of them the growth exceeded 10%. Using the relative market share and the market growth we have identified the “cash cows”: there are five classes of insurance in this category, among which the “Insurance for land vehicles (CASCO” which represented more than half of the sales (55.82%; unfortunately, in the case of this insurance type there was a very significant decrease of the market in 2010 compared to 2009: -25.12%, the “question marks” – there are three classes of insurance in this category, and the “dogs”. Due to the crisis, a large number of the company's products are in this category and there are no “star” products. This work was supported by CNCSIS – UEFISCSU, project number 915 / 2009

Social marketing and public health intervention.

Science.gov (United States)

Lefebvre, R C; Flora, J A

1988-01-01

The rapid proliferation of community-based health education programs has out-paced the knowledge base of behavior change strategies that are appropriate and effective for public health interventions. However, experiences from a variety of large-scale studies suggest that principles and techniques of social marketing may help bridge this gap. This article discusses eight essential aspects of the social marketing process: the use of a consumer orientation to develop and market intervention techniques, exchange theory as a model from which to conceptualize service delivery and program participation, audience analysis and segmentation strategies, the use of formative research in program design and pretesting of intervention materials, channel analysis for devising distribution systems and promotional campaigns, employment of the "marketing mix" concept in intervention planning and implementation, development of a process tracking system, and a management process of problem analysis, planning, implementation, feedback and control functions. Attention to such variables could result in more cost-effective programs that reach larger numbers of the target audience.

Plan de marketing para el hotel escuela de la universidad de Cuenca

OpenAIRE

Espol; Barros Morales, Paulina Alexandra

2017-01-01

La presente investigación está encaminada a la propuesta de implementación de un plan de marketing para el hotel escuela de la universidad de cuenca, un proyecto que nació con la intención de ligar la actividad de prestación de servicios de alojamiento y alimentación con el proceso académico de enseñanza aprendizaje, un trabajo conjunto que pretende garantizar calidad y profesionalismo en el producto. Para el desarrollo del plan, se precisó el análisis de la oferta y demanda turística de c...

Plan de marketing turístico de la Comunidad Foral de Navarra

OpenAIRE

Altarriba García, Beñat Enrique

2015-01-01

Este proyecto consiste en la elaboración de un Plan de Marketing turístico de la Comunidad Foral de Navarra. Hoy en día e históricamente, el turismo es un importante motor económico y de desarrollo a nivel mundial. Es un sector a tener muy en cuenta tanto por los gobiernos como por las empresas ya que de su incentivación depende el empleo de millones de personas y los ingresos y beneficios de muchas empresas y comunidades. Es por esta razón, por lo que decidí realizar este Plan de Marketin...

Design and market considerations for axial flux superconducting electric machine design

Science.gov (United States)

Ainslie, M. D.; George, A.; Shaw, R.; Dawson, L.; Winfield, A.; Steketee, M.; Stockley, S.

2014-05-01

In this paper, the authors investigate a number of design and market considerations for an axial flux superconducting electric machine design that uses high temperature superconductors. The axial flux machine design is assumed to utilise high temperature superconductors in both wire (stator winding) and bulk (rotor field) forms, to operate over a temperature range of 65-77 K, and to have a power output in the range from 10s of kW up to 1 MW (typical for axial flux machines), with approximately 2-3 T as the peak trapped field in the bulk superconductors. The authors firstly investigate the applicability of this type of machine as a generator in small- and medium-sized wind turbines, including the current and forecasted market and pricing for conventional turbines. Next, a study is also carried out on the machine's applicability as an in-wheel hub motor for electric vehicles. Some recommendations for future applications are made based on the outcome of these two studies. Finally, the cost of YBCO-based superconducting (2G HTS) wire is analysed with respect to competing wire technologies and compared with current conventional material costs and current wire costs for both 1G and 2G HTS are still too great to be economically feasible for such superconducting devices.

Policy design and performance of emissions trading markets: an adaptive agent-based analysis.

Science.gov (United States)

Bing, Zhang; Qinqin, Yu; Jun, Bi

2010-08-01

Emissions trading is considered to be a cost-effective environmental economic instrument for pollution control. However, the pilot emissions trading programs in China have failed to bring remarkable success in the campaign for pollution control. The policy design of an emissions trading program is found to have a decisive impact on its performance. In this study, an artificial market for sulfur dioxide (SO2) emissions trading applying the agent-based model was constructed. The performance of the Jiangsu SO2 emissions trading market under different policy design scenario was also examined. Results show that the market efficiency of emissions trading is significantly affected by policy design and existing policies. China's coal-electricity price system is the principal factor influencing the performance of the SO2 emissions trading market. Transaction costs would also reduce market efficiency. In addition, current-level emissions discharge fee/tax and banking mechanisms do not distinctly affect policy performance. Thus, applying emissions trading in emission control in China should consider policy design and interaction with other existing policies.

European electricity markets - policy deficiencies, design deficiencies, and opportunities for policy-makers

International Nuclear Information System (INIS)

Bettzuge, Marc Oliver

2013-11-01

Paraphrasing a well-known dictum, one can say that 'design follows policies'. Therefore, before discussing questions of market design, one has to clarify the policies which the desired market design is supposed to implement. Hence, this paper starts by briefly reviewing the status of current policies for the electricity sector. Specifically, it will discuss political objectives, the choice of the basic regulatory paradigm, and the issue of subsidiarity between the EU and the member states

A plan of radiation work market on the web

International Nuclear Information System (INIS)

Nakagawa, Haruo; Chino, Koichi

2002-01-01

In Japan there are many kinds of radiation facilities, and a great number of radiation employees are engaged in plant repairing. It is therefore, very important to strive for employee controls, radiation controls, health examinations and data control. Furthermore, it is necessary to establish a total data management system that processes numerous amounts of data concerning radiation employees. The present paper proposes the establishment of a radiation work market on the web using a total data management system. The system will include radiation employee control information service for members who are planning new employment contracts. (author)

A strategic planning methodology for aircraft redesign

Science.gov (United States)

Romli, Fairuz Izzuddin

Due to a progressive market shift to a customer-driven environment, the influence of engineering changes on the product's market success is becoming more prominent. This situation affects many long lead-time product industries including aircraft manufacturing. Derivative development has been the key strategy for many aircraft manufacturers to survive the competitive market and this trend is expected to continue in the future. Within this environment of design adaptation and variation, the main market advantages are often gained by the fastest aircraft manufacturers to develop and produce their range of market offerings without any costly mistakes. This realization creates an emphasis on the efficiency of the redesign process, particularly on the handling of engineering changes. However, most activities involved in the redesign process are supported either inefficiently or not at all by the current design methods and tools, primarily because they have been mostly developed to improve original product development. In view of this, the main goal of this research is to propose an aircraft redesign methodology that will act as a decision-making aid for aircraft designers in the change implementation planning of derivative developments. The proposed method, known as Strategic Planning of Engineering Changes (SPEC), combines the key elements of the product redesign planning and change management processes. Its application is aimed at reducing the redesign risks of derivative aircraft development, improving the detection of possible change effects propagation, increasing the efficiency of the change implementation planning and also reducing the costs and the time delays due to the redesign process. To address these challenges, four research areas have been identified: baseline assessment, change propagation prediction, change impact analysis and change implementation planning. Based on the established requirements for the redesign planning process, several methods and

Marketing plan for Snack Books

OpenAIRE

Santos, Bernardo Vilaça Ribeiro dos

2009-01-01

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics In 2008 LeYa had the desire to grow in two different ways: gaining market share to competitor firms in the book publishing market; and develop a strategy for market size growth, benefiting from first mover advantage. At that time we were already catalyzing and collecting the benefits of dimension, either by using our enhanced...

Designing an Energy Drink: High School Students Learn Design and Marketing Skills in This Activity

Science.gov (United States)

Martin, Doug

2008-01-01

A decade ago, energy drinks were almost nonexistent in the United States, but in the past five years they've become wildly popular. In fact, the $3.4 billion energy-drink market is expected to double this year alone, and the younger generation is the market targeted by manufacturers. This article presents an energy-drink designing activity. This…

Social marketing: issues for consideration.

Science.gov (United States)

Novelli, W D

1983-01-01

Few social organizations have been able to incorporate all the essential components of successful marketing, namely, a customer oriented perspective, careful product development, segmented targets and programs, and an interative process of analysis, planning, implementation, and replanning. The lack of resources is part of the problem of moving forward into comprehensive social marketing. Social organizations may use marketing's 4 "Ps" -- product, price, promotion, and place, but often they must also contend with low visibility, lamentable budgets, little research, and lack of continuity. Several general problems confront marketing planners who try to transfer marketing approaches used to sell toothpaste and laundry detergent to promote concepts like family planning, smoking cessation, and nutrition. It has not been possible simply to apply commercial techniques for market analysis and segmentation or product, price, channel, and communication strategy and implementation to social programs. Evaluating program effectiveness is another area where commercial methods fail to readily apply. Contraceptive social marketing programs can point to quantifiable success measures of units sold and revenue received, but generally social marketers must gauge their longterm program objectives such as reduced fertility rates according to intermediary measures such as knowledge change or reported behavior. Currently, organizational design is being studied by several contraceptive social marketing programs. Trained marketing managers in key positions, a systematic marketing planning process, and careful monitoring and control are key program success ingredients that frequently are missing in social agencies where marketing activities and functions may not be fully understood. Many social organizations have established communication functions, but they are not conducive to the broader role that marketing must play if any significant impact is to result. Additionally, in the absence of

A Marketing Case History Profile

Science.gov (United States)

Weirick, Margaret C.

1978-01-01

A current marketing plan from Temple University illustrates many marketing techniques, including those dealing with enrollment objectives, market objectives, demographic characteristics of Temple students, market share analysis, and the marketing plan. Specific guidelines are provided. (LBH)

[Marketing research in health service].

Science.gov (United States)

Ameri, Cinzia; Fiorini, Fulvio

2015-01-01

Marketing research is the systematic and objective search for, and analysis of, information relevant to the identification and solution of any problem in the field of marketing. The key words in this definition are: systematic, objective and analysis. Marketing research seeks to set about its task in a systematic and objective fashion. This means that a detailed and carefully designed research plan is developed in which each stage of the research is specified. Such a research plan is only considered adequate if it specifies: the research problem in concise and precise terms, the information necessary to address the problem, the methods to be employed in gathering the information and the analytical techniques to be used to interpret it. Maintaining objectivity in marketing research is essential if marketing management is to have sufficient confidence in its results to be prepared to take risky decisions based upon those results. To this end, as far as possible, marketing researchers employ the scientific method. The characteristics of the scientific method are that it translates personal prejudices, notions and opinions into explicit propositions (or hypotheses). These are tested empirically. At the same time alternative explanations of the event or phenomena of interest are given equal consideration.

Hanford Site waste tank farm facilities design reconstitution program plan

International Nuclear Information System (INIS)

Vollert, F.R.

1994-01-01

Throughout the commercial nuclear industry the lack of design reconstitution programs prior to the mid 1980's has resulted in inadequate documentation to support operating facilities configuration changes or safety evaluations. As a result, many utilities have completed or have ongoing design reconstitution programs and have discovered that without sufficient pre-planning their program can be potentially very expensive and may result in end-products inconsistent with the facility needs or expectations. A design reconstitution program plan is developed here for the Hanford waste tank farms facility as a consequence of the DOE Standard on operational configuration management. This design reconstitution plan provides for the recovery or regeneration of design requirements and basis, the compilation of Design Information Summaries, and a methodology to disposition items open for regeneration that were discovered during the development of Design Information Summaries. Implementation of this plan will culminate in an end-product of about 30 Design Information Summary documents. These documents will be developed to identify tank farms facility design requirements and design bases and thereby capture the technical baselines of the facility. This plan identifies the methodology necessary to systematically recover documents that are sources of design input information, and to evaluate and disposition open items or regeneration items discovered during the development of the Design Information Summaries or during the verification and validation processes. These development activities will be governed and implemented by three procedures and a guide that are to be developed as an outgrowth of this plan

Identifying the customer satisfaction factors in furniture market

Directory of Open Access Journals (Sweden)

Majid Azizi

2017-05-01

Full Text Available Purpose – the purpose of this research is to identify the influential factors on customer satisfaction in the Iranian furniture market in order to get acquainted with the fundamental items for planning future sales programs with the purposes of extolling competitive advantages. Design/methodology/approach – A commixture of 6 items and 31 factors were educed from interviewing with 20 experts in furniture designing and manufacturing industry. The collected data from customer need indexes in previous research were also used. Findings – results showed that such factors as economic factors weighting 0.32, product specifications weighting 0.21 and credibility weighting 0.19 were the most important indexes and price weighting 0.195, fame weighting 0.131, quality, durability and resistance weighting 0.116, paying conditions weighting 0.095, designing and decorating in virtual softwares before ordering weighting 0.074, updatedness weighting 0.064 and interaction approach with the weight of 0.42 were the most considerable influential sub-indexes on the satisfaction of the Iranian furniture market customers. Research limitations/implications – by the enhancement of competition throughout the world markets and the inevitable presence of Iran in it, the market activists’ concentration should shift towards paying comprehensive attention to desires and needs of furniture market customers. Practical implications – some important issues on planning suitable manufacturing and marketing programs in furniture market are introduce so that the activists be aware of considering the growing knowledge and awareness of end-users which increases the pressure on the manufacturer side. There are also some solutions in terms of internal and external organizational factors with regard to the complex nature of competitive environment in furniture market. Originality/value – the paper provides an examination of effective factors on customer satisfaction with a

105-KE Basin Pilot Run design plan

International Nuclear Information System (INIS)

Sherrell, D.L.

1994-01-01

This document identifies all design deliverables and procedures applicable to the 105-KE Basin Pilot Run. It also establishes a general design strategy, defines interface control requirements, and covers planning for mechanical, electrical, instrument/control system, and equipment installation design

NRC Seismic Design Margins Program Plan

International Nuclear Information System (INIS)

Cummings, G.E.; Johnson, J.J.; Budnitz, R.J.

1985-08-01

Recent studies estimate that seismically induced core melt comes mainly from earthquakes in the peak ground acceleration range from 2 to 4 times the safe shutdown earthquake (SSE) acceleration used in plant design. However, from the licensing perspective of the US Nuclear Regulatory Commission, there is a continuing need for consideration of the inherent quantitative seismic margins because of, among other things, the changing perceptions of the seismic hazard. This paper discusses a Seismic Design Margins Program Plan, developed under the auspices of the US NRC, that provides the technical basis for assessing the significance of design margins in terms of overall plant safety. The Plan will also identify potential weaknesses that might have to be addressed, and will recommend technical methods for assessing margins at existing plants. For the purposes of this program, a general definition of seismic design margin is expressed in terms of how much larger that the design basis earthquake an earthquake must be to compromise plant safety. In this context, margin needs to be determined at the plant, system/function, structure, and component levels. 14 refs., 1 fig

Desarrollo de un plan de marketing digital para una aplicación móvil basada en planes de ocio

OpenAIRE

Silva Padilla, Sergio

2017-01-01

En este documento se definirá un Plan de Marketing Digital para una idea de negocio presentada en el proyecto de fin de carrera de la ETSIT UPM por Leonor Barrueco en 2015. Dicho proyecto documentaba un plan de negocio para una aplicación móvil basada en planes de ocio llamada LOCALING , pero dejaba pendiente, para una etapa posterior, la definición con más detalle del plan de marketing digital, que es precisamente lo que se desarrollará en el presente Proyecto de Fin de Carrera. Este P...

78 FR 32988 - Core Principles and Other Requirements for Designated Contract Markets; Correction

Science.gov (United States)

2013-06-03

... COMMODITY FUTURES TRADING COMMISSION 17 CFR Part 38 RIN 3038-AD09 Core Principles and Other... regarding Core Principles and Other Requirements for Designated Contract Markets by inserting a missing... regarding Core Principles and Other Requirements for Designated Contract Markets (77 FR 36612, June 19, 2012...

Designing HIGH-COST medicine: hospital surveys, health planning, and the paradox of progressive reform.

Science.gov (United States)

Perkins, Barbara Bridgman

2010-02-01

Inspired by social medicine, some progressive US health reforms have paradoxically reinforced a business model of high-cost medical delivery that does not match social needs. In analyzing the financial status of their areas' hospitals, for example, city-wide hospital surveys of the 1910s through 1930s sought to direct capital investments and, in so doing, control competition and markets. The 2 national health planning programs that ran from the mid-1960s to the mid-1980s continued similar strategies of economic organization and management, as did the so-called market reforms that followed. Consequently, these reforms promoted large, extremely specialized, capital-intensive institutions and systems at the expense of less complex (and less costly) primary and chronic care. The current capital crisis may expose the lack of sustainability of such a model and open up new ideas and new ways to build health care designed to meet people's health needs.

Managing the Planned Cessation of a Global Supply Market: Lessons Learned From the Global Cessation of the Trivalent Oral Poliovirus Vaccine Market.

Science.gov (United States)

Rubin, Jennifer; Ottosen, Ann; Ghazieh, Andisheh; Fournier-Caruana, Jacqueline; Ntow, Abraham Kofi; Gonzalez, Alejandro Ramirez

2017-07-01

The Polio Eradication and Endgame Strategic Plan 2013-2018 calls for the phased withdrawal of OPV, beginning with the globally synchronized cessation of tOPV by mid 2016. From a global vaccine supply management perspective, the strategy provided two key challenges; (1) the planned cessation of a high volume vaccine market; and (2) the uncertainty of demand leading and timeline as total vaccine requirements were contingent on epidemiology. The withdrawal of trivalent OPV provided a number of useful lessons that could be applied for the final OPV cessation. If carefully planned for and based on a close collaboration between programme partners and manufacturers, the cessation of a supply market can be undertaken with a successful outcome for both parties. As financial risks to manufacturers increase even further with OPV cessation, early engagement from the cessation planning phase and consideration of production lead times will be critical to ensure sufficient supply throughout to achieve programmatic objectives. As the GPEI will need to rely on residual stocks including with manufacturers through to the last campaign to achieve its objectives, the GPEI should consider to decide on and communicate a suitable mechanism for co-sharing of financial risks or other financial arrangement for the outer years. © The Author 2017. Published by Oxford University Press for the Infectious Diseases Society of America.

Design and evaluation of a software prototype for participatory planning of environmental adaptations.

Science.gov (United States)

Eriksson, J; Ek, A; Johansson, G

2000-03-01

A software prototype to support the planning process for adapting home and work environments for people with physical disabilities was designed and later evaluated. The prototype exploits low-cost three-dimensional (3-D) graphics products in the home computer market. The essential features of the prototype are: interactive rendering with optional hardware acceleration, interactive walk-throughs, direct manipulation tools for moving objects and measuring distances, and import of 3-D-objects from a library. A usability study was conducted, consisting of two test sessions (three weeks apart) and a final interview. The prototype was then tested and evaluated by representatives of future users: five occupational therapist students, and four persons with physical disability, with no previous experience of the prototype. Emphasis in the usability study was placed on the prototype's efficiency and learnability. We found that it is possible to realise a planning tool for environmental adaptations, both regarding usability and technical efficiency. The usability evaluation confirms our findings from previous case studies, regarding the relevance and positive attitude towards this kind of planning tool. Although the prototype was found to be satisfactorily efficient for the basic tasks, the paper presents several suggestions for improvement of future prototype versions.

Market led: Forsmark looks to 2000

International Nuclear Information System (INIS)

Anon.

1994-01-01

The Forsmark nuclear power plant in Sweden includes three BWR reactors totalling 3200 MWe. From a design level of 70% the average capability factor has been increased to 90%. This has been achieved by a market-orientated approach with efficient outages and a total production cost identified with each unit in order to show how each stands in relation to the market price level and to outside competition. Forsmark's performance, as indicated by capacity factors, refuelling outage length and electricity production costs is better than most. Strategic planning is important and a refurbishment programme up to 2000 is planned to renew the electricity generators, replace the process computers and upgrade the preheater systems. (UK)

Optimization Model and Algorithm Design for Airline Fleet Planning in a Multiairline Competitive Environment

Directory of Open Access Journals (Sweden)

Yu Wang

2015-01-01

Full Text Available This paper presents a multiobjective mathematical programming model to optimize airline fleet size and structure with consideration of several critical factors severely affecting the fleet planning process. The main purpose of this paper is to reveal how multiairline competitive behaviors impact airline fleet size and structure by enhancing the existing route-based fleet planning model with consideration of the interaction between market share and flight frequency and also by applying the concept of equilibrium optimum to design heuristic algorithm for solving the model. Through case study and comparison, the heuristic algorithm is proved to be effective. By using the algorithm presented in this paper, the fleet operational profit is significantly increased compared with the use of the existing route-based model. Sensitivity analysis suggests that the fleet size and structure are more sensitive to the increase of fare price than to the increase of passenger demand.

A marketing strategy for a nursing college

Directory of Open Access Journals (Sweden)

M. Pryde

1995-03-01

Full Text Available The objective of this study is to explore and describe a marketing strategy for a nursing college. An explorative and descriptive research design, within the context of a nursing college and affiliated hospitals, was followed. A literature study of marketing models was undertaken and the Delphi-method was utilised to determine the contribution of marketing staff and the possible content of a marketing strategy for a nursing college. The results were utilised to describe guidelines for such a strategy, consisting of marketers/marketing agents, target market, product, price, promotional activities, place and market research. Recommendations include the planning, implementation and evaluation of strategy, inservice training for potential marketing agents, inclusion of marketing as part of the formal education of tutors and nurse managers,as well as an impact study of the scholar as the main consumer.

A marketing strategy for a nursing college.

Science.gov (United States)

Pryde, M; Muller, M

1995-08-01

The objective of this study is to explore and describe a marketing strategy for a nursing college. An explorative and descriptive research design, within the context of a nursing college and affiliated hospitals, was followed. A literature study of marketing models was undertaken and the Delphi-method was utilised to determine the contribution of marketing staff and the possible content of a marketing strategy for a nursing college. The results were utilised to describe guidelines for such a strategy, consisting of marketers/marketing agents, target market, product, price, promotional activities, place and market research. Recommendations include the planning, implementation and evaluation of strategy, inservice training for potential marketing agents, inclusion of marketing as part of the formal education of tutors and nurse managers, as well as an impact study of the scholar as the main consumer.

Succession Planning and Financial Performance: Does Competition Matter?

Science.gov (United States)

Patidar, Nitish; Gupta, Shivani; Azbik, Ginger; Weech-Maldonado, Robert

2016-01-01

Succession planning has been defined as the process by which one or more successors are identified for key positions, development activities are planned for identified successors, or both. Limited research exists pertaining to the relationship between hospital succession planning and financial performance, particularly in the context of market competition. We used the resource-based view framework to analyze the differential effect of succession planning on hospitals' financial performance based on market competition. According to RBV, organizations can achieve higher performance by using their superior resources and capabilities. We used a panel design consisting of a national sample of hospitals in the United States for 2006-2010. We analyzed data using multivariate linear regression with facility random effects and year and state fixed effects. The sample included 22,717 hospital-year observations; more than one half of the hospitals (55.4%) had a succession planning program. The study found a positive relationship between the presence of succession planning and financial performance (β = 1.41, p planning programs on the basis of competition in their market.

Ports and Terminals : Planning and Functional Design

NARCIS (Netherlands)

Groenveld, R.; Velsink, H.

1993-01-01

1. Maritime transport, means and commodities 3. Principles of integrated port planning 4. Planning and design of a port's water areas 5. Port terminals - introduction 6. Conventional general cargo terminals 7. Container terminals 8. Oil & liquid gas terminals 9. Dry bulk cargo terminals 10. Fishery

Monopolies, liberalization, energy turnaround. (Dis)continuities in the electricity market design

International Nuclear Information System (INIS)

Grashof, Katherina; Zipp, Alexander; Jachmann, Henning; Wille-Haussmann, Bernhard; Lechtenboehmer, Stefan

2015-01-01

After a long period of stability, the electricity industry is in the past 15 years, in a major state of flux. First, the switching of state-monitored and regulated regional monopolies to liberalized producer and consumer markets. At the moment we are in a similar change from conventional to renewable energy production. Below the main question will be addressed whether the paradigms of the individual phases are compatible, which still have their place and which should be modified. Moreover, it is shown that the current market design of the future cannot be designed on a blank sheet, but existing structures have to be considered. Given the stage of monopolies, the liberalization and the started energy turnaround respectively in terms of their sector structure, dominant generation technologies, the interaction between production and load and characteristic elements of market design and regulation are presented. Subsequently, a preliminary answer is given to the question raised. [de

B2B-Marketing Strategy For the Swedish Museum Sector : A Case Study of a Finnish Software Start-up Company

OpenAIRE

Kaukotie, Lauri

2017-01-01

The main purpose of this case study is to develop a functional primary marketing plan for a Finnish start-up software company looking to penetrate the Swedish museum sector. The case company has no prior marketing plan or a designated marketing and sales person, and therefore it was important to develop a plan that can be implemented even with limited knowledge of marketing and sales. The implementation of the case study consisted of interviews with three employees within the Swedish muse...