WorldWideScience

Sample records for marketing na internet

  1. Internet marketing

    OpenAIRE

    Zelený, Martin

    2009-01-01

    In the bachelor thesis are introduced theoretical concepts of the Internet and marketing, accented the need of marketing mix along with its specifics of the internet environment. Next is interpreted which tools can be used for marketing of firms and which marketing instruments are to be deployed. Final chapter illustrates socio-demographics of Czech internet users along with media market allocation from the perspective of all media as well as in the segment of the Internet.

  2. Trends in Internet Marketing

    OpenAIRE

    Panchanathan, Nitin

    2005-01-01

    Internet marketing involves the usage of the Internet to market and sell goods or services. In this thesis we wished to seek answers for the following questions with the help of web, email surveys taking into consideration consumer perspective, company perspective and 3rd party internet marketing agency perspective. Our survey sample was based on a small set of companies, consumers and internet marketing agencies. The survey results helped us in predicting the trends in internet marketing. We...

  3. Internet marketing global features

    Directory of Open Access Journals (Sweden)

    Rakita Branko

    2005-01-01

    Full Text Available Business environment incessantly bringing a yard of a new challenges to market entities. One of the greatest challenges that companies faced during the last couple of decades was development of information systems as well as a large scale usage of world's greatest computer network - Internet - no matter how big they were or what their activities included. There are many papers about Internet, its development, social and economic significance. However, there is no paper or article written by a local author that systematically and thoroughly treats marketing importance of Internet. This paper presents potentials and business importance of internet marketing in new millennium. It considers internet as a communication, trade and distribution channel. In addition, the paper highlights research potentials of Internet.

  4. Traditional marketing vs. Internet marketing. A comparison

    OpenAIRE

    Varfan, Mona; Shima, Alfa

    2008-01-01

    Title: Traditional marketing vs. Internet marketing: A comparison Problem: Marketing is an important strategy for businesses and it contains numerous effective tools. Traditional marketing has been in use for many years and nowadays Internet has brought new ways of doing business for companies and that has affected marketing. What are the main differences between Internet marketing and traditional marketing? Which one of the two approaches contains the most used and effective marketing tools ...

  5. The Internet And Gray Marketing

    OpenAIRE

    Soumava Bandyopadhyay

    2010-01-01

    The purpose of this conceptual paper is to investigate the nature, extent, and outcomes of gray marketing on the Internet.  We examined the current state of Internet-based gray marketing in several product categories and found the phenomenon to be on the rise.  Next, we developed a series of propositions to address evolving trends in online gray marketing, regarding actions of intermediaries and manufacturers, response by consumers, and outcomes on marketing strategy.

  6. Internet marketing 101.

    Science.gov (United States)

    Miller, Ryan J

    2010-11-01

    In an era when social media sites like YouTube, Facebook, and Twitter dominate the popular press, many surgeons overlook the foundational tactics and strategies necessary for long-term practice development and lead generation on the Internet. This article analyzes common errors made by surgeons during the development and implementation of Web site projects, focusing on the areas of strategy development; domain name identification; site plan creation; design considerations; content development; vendor selection; and launch, promotion, and staff training. The article emphasizes that, because the Web site remains the foundation of a surgeon's branding message, minimizing errors during development and construction is critical, particularly in highly competitive or saturated markets, for today's facial plastic surgery practice. Copyright © 2010 Elsevier Inc. All rights reserved.

  7. Internet marketing 401.

    Science.gov (United States)

    Miller, Ryan J

    2010-11-01

    For facial plastic surgeons who are already realizing increased patient consultation requests from their online marketing efforts, the primary concern often becomes implementing additional tactics and strategies that can keep their online marketing fresh, relevant, and effective. This article creates a framework for evaluating advanced online marketing opportunities by analyzing each opportunity according to the variables of possible return, average cost to implement, probability of success, and implementation time. Within this framework, 11 distinct tactics are discussed, with special emphasis on the most common marketing needs and challenges of facial plastic surgery practices. Copyright © 2010 Elsevier Inc. All rights reserved.

  8. Internet Marketing Research: Opportunities and Problems

    NARCIS (Netherlands)

    Furrer, O.F.G.; Sudharshan, D.

    2001-01-01

    The Internet is promised a brilliant future among the favorite tools of marketing researchers. Develops a typology of Internet marketing surveys showing the existence of eight different designs that can be used by marketers. However, researchers who plan to develop research using the Internet need

  9. Internet marketing a ICT ve Vietnamu

    OpenAIRE

    Nguyen, Anh Tuan

    2008-01-01

    The thesis deals with general theory of internet marketing, its opening and discrete premises for functioning, positive sides and threats that internet marketing can bring. An important part of the thesis is drawing an image of the current level of ICT infrastructure and the situation in internet marketing aplication in Vietnam.

  10. MARKETING COMMUNICATION IN THE INTERNET

    Directory of Open Access Journals (Sweden)

    Simona Duhalm

    2008-12-01

    Full Text Available Currently, communication becomes more complex, faster and more dynamic every day. In this context, communication switches channels on traditional media to online applications. Thus, the electronic communication threatens, if not take the physical communication. We live in the era of information and the information they seek more ways than quick, cheap and accessible spread. Among the most common methods of electronic communication including website, electronic newsletter, blog and email custom. Online marketing has its roots in traditional marketing, but branch out and in a very obvious due to a unique features: interactivity. On the Internet, communication takes place in two directions and not just one, as in traditional marketing. At the same time, sellers and buyers can complete transactions from their homes or offices, at any time of day or night. Online marketing offers the advantage of presenting the interactive promotional materials that can meet the expectations of each type of buyer. Instead of creating a single message, as happens in the promotion of mass, marketing online allows the creation of "interactive brochure" that allow potential customers to choose the information that they want to see and when they want to see. Changing consumer behavior have had thoughts of marketing people who understand that the Internet is a very effective tool to attract, retain and loyalty the customer.

  11. Features of Marketing Activities on the Internet

    Directory of Open Access Journals (Sweden)

    Oksana Babiieva

    2017-12-01

    Full Text Available The article is devoted to the analysis of the trends of Internet marketing development. The differences between Internet marketing and traditional marketing in the conditions of modern economy and active spreading of the Internet are determined. The problems of changing the trading infrastructure, the emergence of new channels for the distribution of goods and services, the changing nature of marketing communications, the benefits of interactive marketing are displayed.

  12. Geoportals: An Internet Marketing Perspective

    Directory of Open Access Journals (Sweden)

    P A J. van Oort

    2009-05-01

    Full Text Available A geoportal is a web site that presents an entry point to geo-products (including geo-data on the web. Despite their importance in (spatial data infrastructures, literature suggest stagnating or even declining trends in visitor numbers. In this paper relevant ideas and techniques for improving performance are derived from internet marketing literature. We tested the extent to which these ideas are already applied in practice through a survey among 48 geoportals worldwide. Results show in many cases positive correlation with trends in visitor numbers. The ideas can be useful for geoportal managers developing their marketing strategy.

  13. PELUANG DAN STRATEGI PENJUALAN MELALUI INTERNET MARKETING

    Directory of Open Access Journals (Sweden)

    Munawaroh

    2011-08-01

    Full Text Available The purpose of this journal is to mention of how the opportunity of Internet marketing and the strategy of selling via Internet marketing, The community of Indonesian now become the potential buyer because more than 30 million users of Internet in Indonesia now. So that, this is the challenge for us to make the business based on e-commerce and application the strategy of selling via Internet marketing.

  14. Rethinking Marketing Curricula in the Internet Age

    Science.gov (United States)

    Bevan-Dye, A. L.; Venter, P. F.

    2008-01-01

    The aim of this research is to identify an inventory of topics pertaining to the Internet-driven marketing principles that have emerged from the Internet's implication to and application in marketing that bear relevance to the study field of mainstream marketing. Empirical research was conducted to measure South African marketing educators' and…

  15. Internet Marketing: Solusi Bagi Pengusaha Bermodal Kecil

    Directory of Open Access Journals (Sweden)

    A. Cahyadi

    2005-03-01

    Full Text Available Marketing is an integral part of any businesses who based its existence on profit. In its history marketing strategy has evolved several times into a strategy focusing more and more towards consumers needs. One of the marketing strategies that is currently being highlighted is Internet Marketing. This article tries to identify the advantage and weaknesses of Internet marketing and based on this fact recommends the most approriate internet promotion tools for e-enteprenuers with limited budget. At the end, article expresses some possibilities on Internet marketing adoption by Small and Medium Scale Enteprenuers in Indonesia.

  16. Hospital marketing and the Internet: revisited.

    Science.gov (United States)

    Shepherd, C D; Fell, D

    1998-01-01

    In 1995 a study was conducted to explore the use of the Internet in hospital marketing. Use of the Internet has exploded since that study was published. This manuscript replicates the 1995 study and extends it by investigating several managerial and operational issues concerning the use of the Internet in hospital marketing.

  17. RAISING BRAND AWARENEES THROUGH INTERNET MARKETING TOOLS

    Directory of Open Access Journals (Sweden)

    Margarita Išoraitė

    2016-05-01

    Full Text Available The article analyzes the opinions of different authors on brand awareness raising. It also describes and analyzes the concept of internet marketing, the implementation. The analysis of the most urgent and the most effective online marketing tools brand awareness. Article analysis website; internet advertising; social networks; search engine optimization.

  18. Remodelling Marketing Communications in an Internet Environment.

    Science.gov (United States)

    Rowley, Jennifer

    2001-01-01

    Argues that the Internet demands a significant review of approaches to marketing communications, or promotion, as both the strategic and tactical levels. Highlights include electronic business and electronic commerce; comparing organizational and consumer markets; service development; objectives of marketing communications; and questions for…

  19. Internet Alcohol Marketing and Underage Alcohol Use.

    Science.gov (United States)

    McClure, Auden C; Tanski, Susanne E; Li, Zhigang; Jackson, Kristina; Morgenstern, Matthis; Li, Zhongze; Sargent, James D

    2016-02-01

    Internet alcohol marketing is not well studied despite its prevalence and potential accessibility and attractiveness to youth. The objective was to examine longitudinal associations between self-reported engagement with Internet alcohol marketing and alcohol use transitions in youth. A US sample of 2012 youths aged 15 to 20 was surveyed in 2011. An Internet alcohol marketing receptivity score was developed, based on number of positive responses to seeing alcohol advertising on the Internet, visiting alcohol brand Web sites, being an online alcohol brand fan, and cued recall of alcohol brand home page images. We assessed the association between baseline marketing receptivity and both ever drinking and binge drinking (≥6 drinks per occasion) at 1-year follow-up with multiple logistic regression, controlling for baseline drinking status, Internet use, sociodemographics, personality characteristics, and peer or parent drinking. At baseline, ever-drinking and binge-drinking prevalence was 55% and 27%, respectively. Many (59%) reported seeing Internet alcohol advertising, but few reported going to an alcohol Web site (6%) or being an online fan (3%). Higher Internet use, sensation seeking, having family or peers who drank, and past alcohol use were associated with Internet alcohol marketing receptivity, and a score of 1 or 2 was independently associated with greater adjusted odds of initiating binge drinking (odds ratio 1.77; 95% confidence interval, 1.13-2.78 and odds ratio 2.15; 95% confidence interval, 1.06-4.37 respectively) but not with initiation of ever drinking. Although high levels of engagement with Internet alcohol marketing were uncommon, most underage youths reported seeing it, and we found a prospective association between receptivity to this type of alcohol marketing and future problem drinking, making additional research and ongoing surveillance important. Copyright © 2016 by the American Academy of Pediatrics.

  20. Internet Alcohol Marketing and Underage Alcohol Use

    Science.gov (United States)

    McClure, Auden C.; Tanski, Susanne E.; Li, Zhigang; Jackson, Kristina; Morgenstern, Matthis; Li, Zhongze; Sargent, James D.

    2016-01-01

    BACKGROUND AND OBJECTIVE Internet alcohol marketing is not well studied despite its prevalence and potential accessibility and attractiveness to youth. The objective was to examine longitudinal associations between self-reported engagement with Internet alcohol marketing and alcohol use transitions in youth. METHODS A US sample of 2012 youths aged 15 to 20 was surveyed in 2011. An Internet alcohol marketing receptivity score was developed, based on number of positive responses to seeing alcohol advertising on the Internet, visiting alcohol brand Web sites, being an online alcohol brand fan, and cued recall of alcohol brand home page images. We assessed the association between baseline marketing receptivity and both ever drinking and binge drinking (≥6 drinks per occasion) at 1-year follow-up with multiple logistic regression, controlling for baseline drinking status, Internet use, sociodemographics, personality characteristics, and peer or parent drinking. RESULTS At baseline, ever-drinking and binge-drinking prevalence was 55% and 27%, respectively. Many (59%) reported seeing Internet alcohol advertising, but few reported going to an alcohol Web site (6%) or being an online fan (3%). Higher Internet use, sensation seeking, having family or peers who drank, and past alcohol use were associated with Internet alcohol marketing receptivity, and a score of 1 or 2 was independently associated with greater adjusted odds of initiating binge drinking (odds ratio 1.77; 95% confidence interval, 1.13–2.78 and odds ratio 2.15; 95% confidence interval, 1.06–4.37 respectively) but not with initiation of ever drinking. CONCLUSIONS Although high levels of engagement with Internet alcohol marketing were uncommon, most underage youths reported seeing it, and we found a prospective association between receptivity to this type of alcohol marketing and future problem drinking, making additional research and ongoing surveillance important. PMID:26738886

  1. Possibilities, challenges and solutions of marketing within internet bank

    OpenAIRE

    Rullis, Hermanis

    2011-01-01

    ANNOTATION Purpose of dissertation “Possibilities, challenges and solutions of marketing within internet bank” is to evaluate a role of internet bank in the bank marketing, to research adoption of internet banking among private customers and to provide suggestions to improve marketing within internet bank. First chapter of dissertation contains evaluation of internet bank’s role in the bank marketing. Second chapter contains research of internet banking adoption among private customers ...

  2. The Internet Marketing Solution Toward Creative Industries in Bandung

    OpenAIRE

    Aditya M Salya

    2010-01-01

    This paper discribe a role of internet marketing toward creative industries in Bandung. How Internet Marketing can help the creative industries to access the market through internet. Bandung, as emerging city for creative industries in Indonesia has shown the great developent of small medium entreprise, that create the potential market. We highlight what is the tools of internet marketing as promotion that make customer interest to buy the product and at the end the impact of internet marketi...

  3. Marketing your practice on the Internet.

    Science.gov (United States)

    Rothschild, Michael A

    2002-12-01

    The Internet provides a unique opportunity for marketing a medical practice. By demonstrating a commitment to good doctor-patient communication, by providing helpful background information, and by facilitating office workflow, a Web site can be a cost-effective way to enhance any practice. This chapter examines the basics of implementing an Internet presence; the issues related to online communication with patients; and the ongoing utilization, promotion, and maintenance of a Web site.

  4. INFORMATION TECHNOLOGY, INTERNET, AND MARKETING

    OpenAIRE

    Mihane Berisha-Namani

    2013-01-01

    Information technology developed very fast, and today's marketing activities are not possible without the help of information technology. Furthermore, it is difficult to think of a policy domain not affected by usage of information technology. Information technology is making possible and creating connections between businesses and organizations. The implications of information technology usage in marketing activities are profound too. Using information technology, companies possess the poten...

  5. The Analysis of Research on Internet Marketing

    Directory of Open Access Journals (Sweden)

    Vida Davidavičienė

    2014-09-01

    Full Text Available The targeted development of internet marketing faces the dynamic environment and its alterations that occur both – in business terms and conditions and in the use of e­tools and applicable concepts. The growing importance of internet marketing is indicated by a growth in e­markets, an increasing number of new generation consumers, investments of organizations in e­based decisions, a strong interest of scientists representing different fields as well as by widening the base of knowledge related to the above introduced phenomenon. Despite a continuously increasing amount of scientific literature on Internet marketing, this area of research is still at the initial stage. The article is aimed at analysing the fields of ongoing researches into Internet marketing and at identifying the areas required for deeper examination. The article has applied for the methods such as a comparative analysis and summary of scientific literature, information comparison and techniques for grouping and the graphical visualization of information.

  6. Internet and E-Marketing Technology

    Directory of Open Access Journals (Sweden)

    Katarina Ceran

    2009-10-01

    Full Text Available Traffic on the Internet is growing so rapidly that many companies have troubles in maintaining pace with the demands of visitors of their Web site. One of the most important usage of the Internet is, of course, in electronic business. Internet is consisted of computer and communication technologies, and makes our work easier, because the information are becoming permanent and easily accessible, wherever they are in the world, which provides easy and afordable international presentation for individuals. This significantly changes the ways of conducting business. Is the site easy to use, if the site works properly, which are the standards for online customer service, how to deliver physical products, and the like, is a key issue in e-marketing, ie. how to achieve customer satisfaction with the usage of e-marketing.

  7. Marketing de Relacionamento sob a influência da Internet Relationship Marketing under the influence of the Internet

    Directory of Open Access Journals (Sweden)

    Sandra Sayuri Yamashita Nakagawa

    2006-03-01

    Full Text Available A evolução tecnológica favorece o surgimento de novas formas de oferta de produtos e serviços pelas empresas a seus clientes, acarretando efeitos sobre vários aspectos da organização e da sociedade. Um dos agentes que têm atuado nessa transformação é a Internet, por meio do comércio eletrônico. Como se posiciona o Marketing de Relacionamento quando as relações com o cliente passam a se dar prioritariamente pelo computador? Neste artigo, acentua-se a discussão sobre os elementos do Marketing de Relacionamento a serem gerenciados, contornados, assimilados ou aproveitados em benefício das empresas, trazidos pela Internet ou já presentes em sua realidade, porém sob influência do novo contexto, visando à manutenção ou desenvolvimento de vantagem competitiva nas empresas. Por meio de pesquisa exploratória na forma de estudo de multicasos com empresas atuantes no mercado consumidor, sediadas na Grande São Paulo, este estudo proporciona, enfim, uma reflexão acerca das práticas de Marketing de Relacionamento, da implementação de melhorias nos sites das empresas e das mútuas interferências entre as questões inerentes ao Marketing de Relacionamento e as operações pela internet.Technological advances favor new ways of offering products and services by companies to their clients thereby affecting various aspects of the organizations and society. One of the agents playing a role in this transformation is the Internet by means of electronic commerce. How does Relationship Marketing position itself when relations with the client become essentially carried out by means of the computer? A discussion is highlighted about the elements of Relationship Marketing to be managed, overcome, assimilated or used in benefit of the companies with results from the Internet or those already active, however under the influence of this new context, seeking to maintain or develop competitive advantages. An exploratory research was conducted in

  8. Legal aspects of some internet marketing instruments

    Directory of Open Access Journals (Sweden)

    Hana Kelblová

    2012-01-01

    Full Text Available The development of the Internet and sophisticated search engines such as e.g. Google together with the spread of social networks have introduced new marketing possibilities of addressing potential clients with offer of goods and services. Unlike most traditional marketing procedures, these instruments allow for targeting the business information directly at concrete individuals, taking into consideration their age, sex, education, hobbies. All this is based on their choice of words keyed into the search engines. This is the targeted advertising where consumer response can be accurately measured, e.i. the so called context advertising.The purpose of this paper is to analyse the legal aspects of some of the above mentioned internet marketing instruments, as even in this sphere legal regulation clearly lags behind the dynamically developing possibilities of the Internet as a means of communication. These marketing methods being viewed from the perspective of valid laws, several problem areas may be detected, which concern the right of privacy protection of natural person, intellectual property, or legal regulation of implied or unsolicited advertising.This paper concentrates on the summary of rules of law which regulate internet users privacy protection with respect to the Czech and Community laws, assessment of their efficiency and de lege ferenda discretion.

  9. Internet marketing of herbal products.

    Science.gov (United States)

    Morris, Charles A; Avorn, Jerry

    2003-09-17

    Passage of the Dietary Supplement Health and Education Act in 1994 restricted the Food and Drug Administration's control over dietary supplements, leading to enormous growth in their promotion. The Internet is often used by consumers as a source of information on such therapies. To assess the information presented and indications claimed on the Internet for the 8 best-selling herbal products. We searched the Internet using the 5 most commonly used search engines. For each, we entered the names of the 8 most widely used herbal supplements (ginkgo biloba, St John's wort, echinacea, ginseng, garlic, saw palmetto, kava kava, and valerian root). We analyzed the health content of all Web sites listed on the first page of the search results. We analyzed all accessible, English-language Web sites that pertained to oral herbal supplements. A total of 522 Web sites were identified; of these, 443 sites met inclusion criteria for the analysis. The nature of the Web site (retail or nonretail), whether it was a sponsored link, and all references, indications, claims, and disclaimers were recorded. Two reviewers independently categorized medical claims as disease or nondisease according to Food and Drug Administration criteria. Among 443 Web sites, 338 (76%) were retail sites either selling product or directly linked to a vendor. A total of 273 (81%) of the 338 retail Web sites made 1 or more health claims; of these, 149 (55%) claimed to treat, prevent, diagnose, or cure specific diseases. More than half (153/292; 52%) of sites with a health claim omitted the standard federal disclaimer. Nonretail sites were more likely than retail sites to include literature references, although only 52 (12%) of the 443 Web sites provided referenced information without a link to a distributor or vendor. Consumers may be misled by vendors' claims that herbal products can treat, prevent, diagnose, or cure specific diseases, despite regulations prohibiting such statements. Physicians should be

  10. Emerging opportunities: the internet, marketing and museums

    Directory of Open Access Journals (Sweden)

    Richani Evdoxia

    2016-01-01

    Full Text Available The tremendous impact of applying new technologies is obvious when it comes to museums. Internet forms an integral part of museums everyday life and decision making. Websites, online communities, social media, and mobile applications comprise elements of the modern museum’s digital self, which complements the real museum of permanent and temporary exhibitions, storage rooms, visitors’ facilities, laboratories and, most important, museum objects. This environment inevitably affects museum marketing strategies and creates relevant opportunities.

  11. Identifying internet marketing principles relevant to generic marketers / Ayesha Lian Bevan-Dye

    OpenAIRE

    Bevan-Dye, Ayesha Lian

    2005-01-01

    To deliver the type of marketing graduate that meets industry demand necessitates that marketing curricula content be continuously updated to keep pace with the dynamic marketing environment. One of the major trends influencing the twenty-first century marketing environment is the advent of the Internet and substantial growth in Internet usage and Internet-based commerce. Not only is the Internet driving major marketing environmental change, it is also emerging as a new marketing tool of sign...

  12. Using contextual advertising in Internet marketing

    Directory of Open Access Journals (Sweden)

    Тетяна Олександрівна Левицька

    2017-07-01

    Full Text Available This article is devoted to the substantiation of the use of contextual advertising in Internet marketing as one of the most universal and expedient tools of modern advertising, applied for the first time in 1994, describing the principles of its implementation and the prospects for using it. The shortcomings and advantages of Internet marketing and contextual advertising in particular, its types and technologies, on which it is implemented, the possibilities, as well as the purposes of application, are considered. The main characteristics of contextual advertising, namely its characteristic properties as compared to the other types of Internet marketing, were highlighted. The use of contextual advertising in the search, on partner sites of the advertising network and an example of the report that was received by means of the Yandex.Metrika service have been shown. On the basis of the analysis the use of contextual advertising has been proved and its basic types and methods of measuring the effectiveness of advertising campaigns using deep analytics services have been demonstrated. The factor of the complexity of the configuration process has been singled out, and in this connection, a variant of professional intervention in setting up contextual advertising by specialized agencies has been offered. In the long term, the tools of contextual advertising are to expand. Every year, more and more services are being created for a deeper analysis of statistics, end-to-end analytics, and the improvement of the campaign management interface

  13. Word of mouth marketing applications on the internet

    OpenAIRE

    Gülmez, Mustafa

    2011-01-01

    Word of mouth marketing, also called WOMM in English, is a marketing strategyform via oral or written in which consumers share&spread other people aboutproduct or firm. Word of mouth marketing is an extremely important factor in theconsumer’s final purchase decision in the conscious societies on the internet. Thispaper aims to evaluate word of mouth marketing applications on the internet.

  14. Marketing On-Line, Comércio Eletrónico e Hotelaria: Estudo sobre a Marcação de Hotéis na Internet em Mercados Business-to-Business

    Directory of Open Access Journals (Sweden)

    Jorge Remondes

    2015-08-01

    Full Text Available O marketing digital, o comércio eletrónico e os métodos usados por empresas para marcação de hotéis em viagens de negócios são temas de reflexão na literatura, no senso comum e em alguns estudos empíricos. Este artigo é também um contributo teórico e concetual sobre esta problemática e simultaneamente um contributo para as empresas e gestores pelo facto de dar a conhecer os resultados de um estudo online, de tipo quantitativo, baseado numa amostra de 206 quadros empresariais portugueses que responderam a um questionário nas redes sociais facebook, Linkedin e Twitter, de vinte a vinte e sete de maio de 2013. O objetivo da pesquisa foi analisar comparativamente os métodos de marcação de hotéis em business-to-business (B2B com o intuito de medir a importância da internet nestes mercados em Portugal. Recorreu-se à análise descritiva e aplicação de testes estatísticos para facilitar a interpretação dos dados recolhidos. Os resultados mostram que a proporção de marcação de hotéis, em viagens de negócios, preferencialmente através da internet é a mais elevada das opções possíveis. Por outro lado, antes de efetuarem uma compra recorrem com mais frequência a motores de busca e sites de hotéis. No entanto, os resultados  não confirmam que a internet seja o método preferencial em mercados B2B.

  15. Get Linked or Get Lost: Marketing Strategy for the Internet.

    Science.gov (United States)

    Aldridge, Alicia; Forcht, Karen; Pierson, Joan

    1997-01-01

    To cultivate an online market share, companies must design marketing strategies specifically for the Internet. This article examines the nature of business on the Internet, highlighting demographics, user control, accessibility, communication, authenticity, competition, and security and proposes a marketing strategy, including targeting and…

  16. THE MAIN APPLICATIONS OF THE INTERNET IN TOURISM MARKETING

    OpenAIRE

    Beatrice Sion; Cezar Mihălcescu

    2010-01-01

    The Internet as a marketing media can be of great benefit to virtual all areas of marketing, from marketing research, through market segmentation, targeting and positioning, to the effective use of the marketing mix, and marketing organisation and control. The following discussion does not attempt to provide an exhaustive list of the Net's use in tourism; rather, it simply intends to exemplify its common applications in and main implications for tourism marketing.

  17. DEVELOPING INTERNET MARKETING PLAN. CASE COMPANY: ANTOREE INTERNATIONAL PTE. LTD.

    OpenAIRE

    Nguyen, Ngoc Minh

    2016-01-01

    The purpose of the thesis was to develop a current digital marketing plan of a service provider in Vietnam called Antoree International Pte. Ltd. There presented theories about the service marketing mix in the impact of the Internet; marketing strategy for service providers and all popular types of Internet marketing. In empirical part, information about the case company would follow next. A SWOT analysis would then provide readers a comprehensive look into the current situation of Antore...

  18. Swedish market entry strategy utilizing Internet marketing: the utilization of Internet marketing in a cost effective and efficient way to market a virtual world

    OpenAIRE

    Möller, Per

    2010-01-01

    The purpose of this thesis is to review published literature both printed and electronic on the subject of Internet marketing. This will aid to provide guidance on how a newly started virtual world company would be able to conduct as cost effective and efficient Internet marketing as possible with focus on entering the Swedish market. The theory part of the thesis will review the most relevant technologies and marketing concepts for the commissioner of this work. The empirical part of the the...

  19. Internet College Recruiting and Marketing: Web Promotion, Techniques and Law.

    Science.gov (United States)

    Mentz, George; Whiteside, Richard

    2003-01-01

    After using online recruiting techniques, researching Internet marketing, and consulting companies regarding search engine ranking, the authors made many observations about the evolution of the Internet as a tool for educating students and targeting enrollment for new admission. Article presents recommendations for using Internet to promote online…

  20. Indo além : o uso do marketing alimentar e nutricional por uma rede de fast-food na Internet

    OpenAIRE

    Pereira, Maína Ribeiro

    2014-01-01

    Em um contexto de transição alimentar e nutricional, mas com um discurso cada vez mais preocupado com consumo mais saudável e sustentável, as empresas têm buscado se adaptar às exigências e aproveitar as novas oportunidades de mercado que valorizam o alimento mais saudável e que esteja relacionado a práticas ambientais sustentáveis e à qualidade de vida. Estratégias de marketing de alimentos que evidenciem esse tipo de consumo são desenvolvidas com o intuito de reposicionar as marcas à uma im...

  1. The Review of Internet Marketing Use in Latvia's Companies

    Science.gov (United States)

    Sloka, Biruta; Kantane, Inara; Walczak, Renata

    2017-01-01

    Development of new technologies and increasing competition require new solutions in business applications in internet marketing and advertising. The paper deals with issues related to advertising activities in internet marketing. There were presented both theoretical findings and empirical analysis of the survey conducted among Latvia's companies.…

  2. Internet: The Marketing Challenge of the Twentieth Century.

    Science.gov (United States)

    Herbig, Paul; Hale, Brian

    1997-01-01

    Previously thought to be above commercial activity, the Internet is proving to be an outstanding marketing tool. This article examines linkage via World Wide Web, electronic mail, and news groups; argues that a home page is vital for the success of any business today; and tries to assess the impact of the Internet on the discipline of marketing.…

  3. Effect of internet marketing, increase customer hotels in Kermanshah city

    OpenAIRE

    A. Zarrabi; K. Nazari; P. Akbari

    2014-01-01

    Today, Internet marketing and advertising is an important channel. The tourism and hospitality industry associated with it, has a good position to exploit the potential of the Internet. The study also aimed to consider the application of research methods, descriptive survey - analysis, to examine the impact of Internet marketing on hotel clients in Kermanshah city has increased. Results indicate that, of the three options awareness, provide quick service and attitude can increase customer acq...

  4. Hospital marketing and the Internet: the adoption of an innovation.

    Science.gov (United States)

    Shepherd, C David; Fell, Daniel

    2003-01-01

    Given the manner in which the Internet permeates today's society, it is easy to forget that the Internet as we know it is only about a decade old. Due to its newness, the Internet has provided an opportunity to view the manner in which marketers move to adopt such an innovation. To that end, since 1995 a series of studies has tracked the adoption and use of the Internet by hospital marketers. In addition to simply investigating the number of hospitals that utilize the Internet in their marketing efforts, the studies have addressed such questions as: How are hospitals using the Internet to market themselves?, What roadblocks have held hospitals back from adopting the Internet as a marketing tool?, and How happy are hospitals with their Internet investment? This manuscript details the most recent in this series of research studies. In addition, the authors compare the results of this study, conducted in the fall of 2002, with the results from the previous studies. As a result, this study provides a unique opportunity to observe the actual adoption of an innovation, the Internet, by hospital marketing professionals.

  5. Marketing of tourism business and utilisation of the Internet

    OpenAIRE

    Taskov, Nako; Boskov, Tatjana; Metodijeski, Dejan

    2011-01-01

    The potential benefits of using the Internet as a marketing tool in the tourism industry have been already perceived. These benefits include cost-savings, speed, accessibility, communication of large volumes of information, customer convenience, improved customer relationship management, improved target marketing, and a world-wide reach for smallest tourism business. In this way, the Internet is tool which may assist small businesses in both their global and domestic marketing. ...

  6. Relationship of competitiveness of entrepreneurship and internet-marketing

    OpenAIRE

    Naumik-Gladka, К.; Ptashchenko, O.

    2016-01-01

    In the presented article the authors analyze the current state of the formation of the information economy in Ukraine, make grounded conclusions regarding the submitted questions. Also, the authors identify the relationship of information space with the appearance of new communication tools in marketing. Internet marketing now is the such kind of communication tool. Internet Marketing is primarily providing consumers with an opportunity to receive information about products. Any potential cus...

  7. Consumer Cost Differences for Traditional and Internet Markets.

    Science.gov (United States)

    Shaw, Michael J.; Strader, Troy J.

    1999-01-01

    Addresses research issues related to the economics of electronic, Internet-based markets. Discusses consumer cost-based differences for traditional and electronic markets; revenue implications for sellers and transaction intermediaries; and results of an empirical, survey-based study of an electronic market in the sports trading-card industry.…

  8. Rethinking marketing curricula in the Internet age | Bevan-Dye ...

    African Journals Online (AJOL)

    The aim of this research is to identify an inventory of topics pertaining to the Internetdriven marketing principles that have emerged from the Internet's implication to and application in marketing that bear relevance to the study field of mainstream marketing. Empirical research was conducted to measure South African ...

  9. Marketing legal services on the Internet

    OpenAIRE

    Alicja Mikołajczyk

    2014-01-01

    This article describes accessible means of marketing legal services under restrictive regulations in the Polish market. As attorneys-at-law and legal advisers face significant legal and ethical limitations in their market communication, they are forced to seek alternative tools of promoting their services and reaching potential clients. Electronic media turned out to be an effective and convenient channel in marketing legal services, often prevailing offline marketing communication. The artic...

  10. Pornografia infantil na Internet: violência sexual ou pornografia?

    Directory of Open Access Journals (Sweden)

    Tatiana Savoia Landini

    2000-01-01

    Full Text Available O artigo versa sobre a proliferação da pornografia infantil na internet. Argumento que uma possível explicação para o aumento dessa troca seja o não entendimento, por parte dos internautas, de que a pornografia infantil é uma forma de violência sexual contra a criança. Essa visão é engendrada pela especificidades da troca desse tipo de material na rede.

  11. Pornografia infantil na Internet: violência sexual ou pornografia?

    OpenAIRE

    Tatiana Savoia Landini

    2000-01-01

    O artigo versa sobre a proliferação da pornografia infantil na internet. Argumento que uma possível explicação para o aumento dessa troca seja o não entendimento, por parte dos internautas, de que a pornografia infantil é uma forma de violência sexual contra a criança. Essa visão é engendrada pela especificidades da troca desse tipo de material na rede.

  12. Marketing legal services on the Internet

    Directory of Open Access Journals (Sweden)

    Alicja Mikołajczyk

    2014-09-01

    Full Text Available This article describes accessible means of marketing legal services under restrictive regulations in the Polish market. As attorneys-at-law and legal advisers face significant legal and ethical limitations in their market communication, they are forced to seek alternative tools of promoting their services and reaching potential clients. Electronic media turned out to be an effective and convenient channel in marketing legal services, often prevailing offline marketing communication. The article presents legal restrictions in the market, with emphasis to fundamental barriers that prevent implementation of traditional marketing tools and techniques broadly available in market communication. The second part presents selected tools of online marketing applicable in promotion of legal services, examplified with their use in practice.

  13. Marketing strategy for internet startup Vegetaria

    OpenAIRE

    Protchenko, Angelina

    2017-01-01

    The primary purpose of this Bachelors thesis is to develop a marketing strategy, demonstrating how the new website can be developed and marketed online. The thesis is divided into theoretical and practical parts. The theoretical part provides an overview on planning a marketing strategy for a new business in general. It involves definitions and process of marketing, describes a marketing plan structure in detail, outlines main components of the marketing mix and illustrates the process of cre...

  14. Sustainability of Marketing Food Crops through the Internet in Lagos ...

    African Journals Online (AJOL)

    abdulaphyz

    Key Words: Marketing food crop, internet marketing in Nigeria .... have been made easy such that prospective customers are exposed to the varieties via ... earlier found a positive relationship between perceived usefulness and adoption of .... crops, varieties and, easy and personalized experience devised as encouraging ...

  15. Can Internet search queries help to predict stock market volatility?

    OpenAIRE

    Dimpfl, Thomas; Jank, Stephan

    2011-01-01

    This paper studies the dynamics of stock market volatility and retail investor attention measured by internet search queries. We find a strong co-movement of stock market indices’ realized volatility and the search queries for their names. Furthermore, Granger causality is bi-directional: high searches follow high volatility, and high volatility follows high searches. Using the latter feedback effect to predict volatility we find that search queries contain additional information about market...

  16. Redes sociais na internet: Sociabilidades emergentes

    OpenAIRE

    Amaral, Inês

    2016-01-01

    Na actual era da cultura digital é imperativo identificar e compreender os tipos de sociabilidade que emergem das novas práticas e relações que ocorrem no ciberespaço, para que seja possível teorizar sobre realidades sociais que são desenhadas em torno da apropriação do conteúdo e materializadas em plataformas que se assumem como o termómetro de uma sociedade sem determinismo geográfico. A sociabilização em contexto digital reporta-se ao princípio de que um mundo de informação (conteúdos, ...

  17. GLOBAL COMMODITY CHAINS NA PERSPECTIVA DE MARKETING

    Directory of Open Access Journals (Sweden)

    Flávio Régio Brambilla

    2014-01-01

    Full Text Available O presente estudo visa a estabelecer uma relação entre as estratégias de canais globais com aspectos do marketing, como a força da marca. Trata-se de conciliar atributos de Estratégia e Marketing. As mudanças econômicas globais levaram a transformações na competição das empresas, obrigando-as a ingressar numa discussão aprimorada acerca das estratégias e competências. Com base na ideia da detenção do conhecimento e das habilidades como verdadeiros diferenciais competitivos, muitos players passam a atuar na gestão do design e da marca como elementos centrais das políticas de negócios, onde a proposição de valor pode ser mais bem definida aos mercados consumidores.

  18. The Internet and hospital marketing strategy: a survey.

    Science.gov (United States)

    Lin, B; James, K; Vassar, J; Martin, C

    2001-01-01

    This project, which was conducted in the U.S. using a large number of healthcare organizations, is an attempt to discover if we can find any evidence of the impact of marketing theories on the real world of healthcare organizations. This paper addresses three major themes: Do healthcare organizations have an Internet strategy? Are they using the Internet in a strategic fashion? Can we identify any difference among the sectors concerning the strategic use of the Internet? Finally, implications for further research and health care practices are highlighted as well.

  19. Silver nasal sprays: misleading Internet marketing.

    Science.gov (United States)

    Gaslin, Michael T; Rubin, Cory; Pribitkin, Edmund A

    2008-04-01

    Long-term use of silver-containing products is associated with a permanent bluish-gray discoloration of the skin known as argyria, but they remain widely available despite several measures by the FDA to regulate them. Several recent case reports have described the occurrence of argyria as a result of using these "natural" products. We used the five most common Internet search engines to find Web sites providing information on silver-containing nasal sprays. Of 49 Web sites analyzed, only 2 (4%) mentioned argyria as a possible complication, although 30 (61%) did caution against long-term use. Eight sites (16%) made specific claims about the health benefits of the product. All 49 sites (100%) provided direct or indirect links to buy silver-containing nasal sprays. We conclude that information about silver-containing nasal sprays on the Internet is misleading and inaccurate. Therefore, otolaryngologists should be aware of the misinformation their patients may be receiving about these products.

  20. Defining strategies to win in the Internet market

    Science.gov (United States)

    López, Luis; Sanjuán, Miguel A. F.

    2001-12-01

    This paper analyzes a model for the competition dynamics of web sites in the Internet, based on the Lotka-Volterra competition equations. This model shows the well known appearance of a winner-take-all characteristic and is based in the nonvalidity of traditional offer and demand equilibrium theory of these kinds of markets. From the stability analysis of the model, we establish a series of rules which are useful for defining strategies in the Internet market. One of the most important results that emerge from this simple model is the appearance of some unexpected phenomena related to the collaboration and competition between sites.

  1. The Role of Internet in Marketing Premiering Movies

    OpenAIRE

    Tuohimaa, Suvi

    2010-01-01

    The objective of this thesis was to find out about the role of Internet today in premiering movie marketing and whether Internet is a good tool for it. The hope was to obtain new information provided by moviegoers and to contribute something useful to the art of marketing premiering movies. This thesis was a part of the School of Business and Information Management's Innomajakka-project but did not have an official commissioner, so the topic for the thesis came from the writer's personal and ...

  2. Internet of Things Healthcare Market Research Report

    OpenAIRE

    Vijay

    2018-01-01

    The global IoT in healthcare market is growing at a significant rate, due to increasing demand for advanced healthcare information system, and growing prevalence of chronic and lifestyle associated diseases. In addition, the growing need for remote patient monitoring services, increasing demand of mHealth technologies, and increasing support from government organizations are also driving the growth of the global IoT in healthcare market. Explore Report with Detailed TOC at: https://www.ps...

  3. Internet Marketing Usage by Small Indian Entrepreneurs:An Exploratory Study of Punjab

    OpenAIRE

    Raj Kumar Gautam

    2012-01-01

    Information technology tools such as internet and web marketing plays a significant role in expansion of marketing operations. The paper aims at to examine the awareness level, advantages associated with internet marketing and internet marketing problems faced by the small entrepreneurs of Punjab. A number of statements indicating the advantages and problems associated with internet marketing have been developed and the respondents were asked to express their level of agreement/disagreement w...

  4. Internet Marketing with WordPress

    CERN Document Server

    Mercer, David

    2011-01-01

    The book's accompanying Interactive learning environment on siteprebuilder.com gives you an online place to enhance and extend your practical experience through exercises, consolidate your learning and theoretical knowledge with marked quizzes, interaction with your WordPress marketing community, and fun and exciting extras such as challenges and competitions. This book is for people already using WordPress, who want more visitors, better visitors, and to convert more of them into paying customers. No prior marketing experience is required, although a basic understanding of either hosted or se

  5. Research on market power and market structure: A direct measure of market power of internet platform enterprises

    Directory of Open Access Journals (Sweden)

    Baowen Sun

    2017-09-01

    Full Text Available Purpose – This paper aims to clear whether the monopoly structure of the internet industry has produced market power and discussed the welfare change of the internet industry monopoly. Design/methodology/approach – By using new empirical industrial organization methods and taking the e-commerce market as an example, the authors measured market power and economies of scale of the internet platform companies. Findings – Internet platform enterprises have formed scale economy, but it has not had market power, and the industry still maintains high levels of competition; also, the emergence of large enterprises may increase the welfare of consumers. Originality/value – The conclusion of this paper clarified actual competition status of internet industry and provided a new foothold for regulation and ideas for the traditional industry to crack the Marshall Conflict.

  6. Internet Retailing as a Marketing Strategy

    NARCIS (Netherlands)

    M.C.W. Janssen (Maarten); R. van der Noll

    2005-01-01

    textabstractWe analyze the incentives for incumbent bricks-and-mortar firms and new entrants to start an online retail channel in a differentiated goods market. To this end we set up a two-stage model where firms first decide whether or not to build the infrastructure necessary to start an online

  7. O Personal Trainer na Perspectiva do Marketing

    Directory of Open Access Journals (Sweden)

    Cibele Biehl Bossle

    2011-03-01

    Full Text Available Esse estudo apresenta mapeamento das referências dedicadas à formação do personal trainer em bases de dados eletrônicas. Essa garimpagem revelou baixa produção científica sobre o assunto e mostrou que na literatura sobre personal trainer predominam livros com linguagem corrente no mundo dos negócios. Esses achados nos levaram a indagar sobre a força do discurso físico-empresarial, especialmente o marketing, na constituição desta ocupação profissional. Jeremy Rifkin, Zygmunt Bauman, Paula Sibilia e Denise Sant'Anna permitiram visualizar que o marketing dirigido ao personal trainer tem como tarefa reinventar, ressignificar e "repaginar" esta modalidade de serviço em nome da sobrevivência no disputado mercado da vida ativa.

  8. Internet of Things in Marketing: Opportunities and Security Issues

    Science.gov (United States)

    Abashidze, Irakli; Dąbrowski, Marcin

    2016-12-01

    Internet of Things (IoT) affects different areas of human activities: everyday life of ordinary citizens, work style of marketing teams, factories and even entire cities. Large companies try to implement the technology in their marketing strategy that reshapes not only communication style and product promotion but consumers' expectations, perceptions and requirements towards companies. IoT is expected to become a huge network that will encompass not only smart devices but significantly influence humans' behavior, in this particular case - decision making style in different phases of purchase process. Therefore, the need for comprehensive scientific research is necessary. The issue needs to be reviewed from various points of view, such as opportunities, advantages, disadvantages, legal and technical considerations. The paper is an attempt to review different aspects of using Internet of Things for marketing purposes, identify some of the major problems and present possible ways of solution.

  9. INTERNET OF THINGS IN MARKETING: OPPORTUNITIES AND SECURITY ISSUES

    Directory of Open Access Journals (Sweden)

    Irakli ABASHIDZE

    2016-10-01

    Full Text Available Internet of Things (IoT affects different areas of human activities: everyday life of ordinary citizens, work style of mar-keting teams, factories and even entire cities. Large companies try to implement the technology in their marketing strat-egy that reshapes not only communication style and product promotion but consumers’ expectations, perceptions and requirements towards companies. IoT is expected to become a huge network that will encompass not only smart devic-es but significantly influence humans’ behavior, in this particular case – decision making style in different phases of pur-chase process. Therefore, the need for comprehensive scientific research is necessary. The issue needs to be reviewed from various points of view, such as opportunities, advantages, disadvantages, legal and technical considerations. The paper is an attempt to review different aspects of using Internet of Things for marketing purposes, identify some of the major problems and present possible ways of solution.

  10. Internet Retailing as a Marketing Strategy

    OpenAIRE

    Janssen, Maarten; Noll, R.

    2005-01-01

    textabstractWe analyze the incentives for incumbent bricks-and-mortar firms and new entrants to start an online retail channel in a differentiated goods market. To this end we set up a two-stage model where firms first decide whether or not to build the infrastructure necessary to start an online retail channel and then compete in prices using the channels they have opened up. Consumers trade-off the convenience of online shopping and the ease to compare prices, with online uncertainties. Wit...

  11. Small and medium enterprise (SME) internet marketing challenges in the Tshwane area, South Africa

    OpenAIRE

    Louise van Scheers; Johan Botha; Jacques van Scheers

    2015-01-01

    The aim of this paper is to establish Internet marketing challenges of SMEs in the Tshwane area. It seems that the benefits of Internet marketing seem to be ignored by most SMEs however but unfortunately, Internet marketing challenges prevent SME owners from using these tools effectively. A survey study method of research design has been selected for the research. The sample for the study comprised 200 SMEs in the Tshwane area. Internet marketing usage in SMEs and the impact thereof is viewed...

  12. Contextual marketing--the real business of the Internet.

    Science.gov (United States)

    Kenny, D; Marshall, J F

    2000-01-01

    The painful truth is that the Internet has been a letdown for most companies--largely because the dominant model for Internet commerce, the destination Web site, doesn't suit the needs of those companies or their customers. Most consumer product companies don't provide enough value or dynamic information to induce customers to make the repeat visits--and disclose the detailed information--that make such sites profitable. In this article, David Kenny and John F. Marshall suggest that companies discard the notion that a Web site equals an Internet strategy. Instead of trying to create destinations that people will come to, companies need to use the power and reach of the Internet to deliver tailored messages and information to customers. Companies have to become what the authors call "contextual marketers." Delivering the most relevant information possible to consumers in the most timely manner possible will become feasible, the authors say, as access moves beyond the PC to shopping malls, retail stores, airports, bus stations, and even cars. The authors describe how the ubiquitous Internet will hasten the demise of the destination Web site--and open up scads of opportunities to reach customers through marketing "mobilemediaries," such as smart cards, e-wallets, and bar code scanners. The companies that master the complexity of the ubiquitous Internet will gain significant advantages: they'll gain greater intimacy with customers and target market segments more efficiently. The ones that don't will be dismissed as nuisances, the authors conclude. They suggest ways to become welcome additions--not unwelcome intrusions--to customers' lives.

  13. Marketing + internet = e-commerce: opportunities and challenges

    Directory of Open Access Journals (Sweden)

    Pedro Barrientos Felipa

    2017-03-01

    Full Text Available Despite only a short time passing since the Internet started to be used, it is clear today that it is producing significant changes in business. As this article highlights, this is only the beginning, since, for example, changes are being introduced to the way of life at home and at the office. For this reason, studies will continue to be carried out in order to better understand the impact and role of the Internet on the process of globalization. Currently, there is a new reality and many activities are replaced, including marketing, which now requires a new type of professionals and a new way of doing things. Management faces a challenge regarding information: what previously was scarce is now abundant and unordered. The future of business depends on the extent companies take advantage of the Internet. In this line, the article seeks to present the contribution of the Internet to the business sector and, consequently, to national economy. Similarly, it aims to explore the qualities that make the Internet attractive for business strategy, especially the benefits that companies must generate, not only expect. Finally, it seeks to expose the actions that companies must take, by making the most of the Internet, to improve cost productivity and to position their product or to strengthen it, while generating greater profits for the shareholders.

  14. How healthcare organizations use the Internet to market quality achievements.

    Science.gov (United States)

    Revere, Lee; Robinson, Leroy

    2010-01-01

    The increasingly competitive environment is having a strong bearing on the strategic marketing practices of hospitals. The Internet is a fairly new marketing tool, and it has the potential to dramatically influence healthcare consumers. This exploratory study investigates how hospitals use the Internet as a tool to market the quality of their services. Significant evidence exists that customers use the Internet to find information about potential healthcare providers, including information concerning quality. Data were collected from a random sample of 45 U.S. hospitals from the American Hospital Association database. The data included hospital affiliation, number of staffed beds, accreditation status, Joint Commission quality awards, and number of competing hospitals. The study's findings show that system-affiliated hospitals do not provide more, or less, quality information on their websites than do non-system-affiliated hospitals. The findings suggest that the amount of quality information provided on a hospital website is not dependent on hospital size. Research provides evidence that hospitals with more Joint Commission awards promote their quality accomplishments more so than their counterparts that earned fewer Joint Commission awards. The findings also suggest that the more competitors in a marketplace the more likely a hospital is to promote its quality as a potential differential advantage. The study's findings indicate that a necessary element of any hospital's competitive strategy should be to include the marketing of its quality on the organization's website.

  15. A Nova Ordem Do Discurso Na Propaganda: Internet, Prosumers E Consumerismo Político.

    OpenAIRE

    Domingues Da Silva, Izabela

    2011-01-01

    Esta pesquisa pretende investigar como os enunciados criados pelos prosumers, que circulam através de sites, blogs e redes sociais, na internet, estão modificando as relações de poder no universo da propaganda e do marketing. Esses enunciados surgem, muitas vezes, associados a atitudes de consumerismo político por parte dos consumidores e cidadãos que buscam criar novos discursos sobre as marcas a fim de evidenciar aspectos pouco louváveis em relação a empresas, produtos e serv...

  16. Current Status and Trend of Internet and E-Commerce Market in Korea

    Institute of Scientific and Technical Information of China (English)

    LEE Hongjoo; KIM Jongwoo; PARK Sungjoo

    2004-01-01

    After the remarkable increase of Internet users and broadband Internet subscribers at the end of the 20th century, the size of Korean Internet and e-commerce market steadily increased but the growth rate has been either stagnant or decreased. Trends of Korean Internet and e-commerce market are summarized in this paper the trends on Internet usage are introduced. Trends of online games, blogs and wireless Internet are introduced. The trends of Korean Internet market may have implications for China and Japan.

  17. The Internet Marketing of Disney Theme Parks

    Directory of Open Access Journals (Sweden)

    Carol J. Auster

    2013-03-01

    Full Text Available The purpose of this study was to analyze the portrayal of gender and race in the images on the official Disney websites used to market five theme parks: the Disneyland Parks in California, Paris, Tokyo, and Hong Kong, and the Magic Kingdom in Florida. This is important because of the growth of e-commerce, Disney’s global influence, and the potential impact on those who view the images. The 452 images that had Disney human characters, human-like characters, animals, cast members, or guests were coded for gender. The main gender hypothesis, that the percentage of male-dominated images would exceed the percentage of female-dominated images, was tested using gender disparity values, which measured the gap between the percentage of male-dominated and female-dominated images. The hypothesis tended to be supported overall, and for most of the resorts (e.g., Florida, lands (e.g., Adventureland, and activities (attractions, entertainment, dining for human characters, human-like characters, animals, and cast members, but not for guests. Furthermore, the hypotheses that gender disparity values would be highest for images of animals and lowest for images of guests was supported for all five resorts, six of eight lands, and all three activities. Additional analysis also revealed the preponderance of same-sex pairings in parent–child combinations in the images. With regard to race, while the images of some theme parks displayed more racial diversity among their guests than others, in some images, individuals of different races were shown interacting whereas in others they were not. Explanations for these findings and suggestions for future research are discussed.

  18. THE ROLE AND IMPORTANCE OF INTERNET MARKETING IN MODERN HOTEL INDUSTRY

    Directory of Open Access Journals (Sweden)

    Ivica Batinić

    2015-07-01

    Full Text Available Dynamic and rapid development of Internet technology and marketing opportunities provided by modern digital technology, enabled the radical change in traditional marketing activities and opened the space for the development of Internet marketing. Internet marketing has become an inevitable trend in the business, and its benefits are recognized by many businesses, regardless of their economic activity, with the aim of achieving better business results. Representatives of the hospitality and tourism demand (potential users of services and products are more frequently and increasingly getting their information on offers through the Internet, and the marketing presentation of the overall offer via the Internet is becoming an increasingly important success factor of each hotel as a business system. This paper analyzes the basic determinants of Internet marketing and the role and importance of Internet marketing in modern hotel business.

  19. O composto de marketing sob a ótica da internet.

    Directory of Open Access Journals (Sweden)

    Luciano Augusto Toledo

    2008-06-01

    provide an analysis of the Internet implications on the marketing mix. The study is developed under the modality of exploratory research, complemented by a case study, and it is composed by a bibliography revision, a critical conceptual analysis of some pertinent aspects of the Internet and Marketing discipline. The exploratory survey was based in an interview guidebook used with the marketing staff. The result of the research was that the Internet is an important component in the marketing mix strategies of the Banco do Brasil. Keywords: Marketing, Internet, Marketing Mix.

  20. O compartilhamento de obras científicas na internet

    Directory of Open Access Journals (Sweden)

    Luiz Gonzaga Silva Adolfo

    2012-08-01

    Full Text Available É de conhecimento geral que os modernos avanços das ciências da tecnologia, na era digital, facilitam a troca de informações e de dados, contribuindo para a disseminação da cultura e para o desenvolvimento da educação e da cidadania e conferindo status e prestígio aos autores. Este estudo propõe a reflexão sobre a mudança do paradigma de um direito autoral concebido no modelo liberal oitocentista, incrustado na Lei Autoral brasileira em vigor e em seu anteprojeto de alteração, que prevê, de forma limitada, o compartilhamento de arquivos de cunho científico no âmbito virtual. Deseja-se, portanto, contribuir para o debate da reforma da Lei n.9.610, de 1998, demonstrando que há mais benefícios do que prejuízos aos autores científicos quando têm suas publicações disseminadas de forma integral e acessível na internet.It is well known that modern advances in science technology in the digital age facilitate the exchange of information and data, contributing to the spread of culture and the development of education and citizenship, conferring status and prestige to the authors. This study proposes a reflection of the paradigm shift from a model conceived in the Copyright nineteenth-century liberal, embedded in Brazilian copyright law in force and in its draft amendment, which provides a limited file sharing as part of a scientific in the virtual field. It is a goal to finally contribute to the debate of the reform of Law No. 9610/98, demonstrating that there are more benefits than harm to scientific authors have their publications disseminated in a comprehensive and accessible on the Internet.

  1. Arrhythmogenicity of weight-loss supplements marketed on the Internet.

    Science.gov (United States)

    Nazeri, Alireza; Massumi, Ali; Wilson, James M; Frank, Christopher M; Bensler, Michael; Cheng, Jie; Saeed, Mohammad; Rasekh, Abdi; Razavi, Mehdi

    2009-05-01

    We examined nonprescription weight-loss supplements marketed on the Internet for ingredients with potential arrhythmogenic and life-threatening cardiac adverse effects. We aimed to define the risks of life-threatening cardiac adverse effects that are associated with weight-loss supplements marketed on the Internet. We entered the key words "weight-loss supplements" and "diet pills" into three popular Internet search engines. The top four nonoverlapping hits from each search engine were purchased. After receipt, the products and their ingredient lists were inspected, and Medline and the Natural Medicines Comprehensive Database were searched for reports of significant associations between each ingredient and various key words for life-threatening cardiac adverse effects. All supplements had the list of ingredients on the label. We identified 60 different ingredients (7.25 +/- 4.66 per supplement; range 1-21). Eleven ingredients representing eight different substances (because multiple names were used for some substances) were each associated with two or more reports of life-threatening cardiac complications or death. Eight of the 12 products contained one or more such ingredients, but none of these eight products had warnings about life-threatening cardiac adverse effects on the Web pages, on the labels, or in the package inserts. One product contained ma huang (Chinese ephedra), even though the marketing of ephedra-containing products is banned in the United States. The Internet provides easy access to weight-loss supplements, several of which contain ingredients with potentially life-threatening adverse effects. There is a need for increased public education and awareness regarding such weight-loss products.

  2. Do we need a new framework for managing Internet marketing activities?

    Directory of Open Access Journals (Sweden)

    Vatroslav Škare

    2011-12-01

    Full Text Available Extensive usage of the Internet as a marketing tool began approximately fifteen years ago, resulting in the development of the Internet marketing as a distinctive field within marketing theory and practice. Since then, the Internet usage and its technological properties have evolved substantially, and have in turn led to a fast development of new marketing methods and techniques that can be applied within the electronic environment. Doing marketing on the Internet is posing a number of new challenges for marketing managers. One of the challenges lies the need to know and understand the breadth of Internet marketing activities. The purpose of this paper is to give an insight into the current landscape of Internet marketing activities and to propose a conceptual framework for managing those activities. The paper presents the development of the Internet marketing and defines the main concepts. The new role of the consumer is emphasized in order to identify potential new tasks for marketing managers. Current Internet marketing activities are observed in the context of the traditional marketing mix. Finally, based on the literature review and the analysis, a set of elements that could form a modified framework for the Internet marketing mix is proposed.

  3. THE ROLE AND IMPORTANCE OF INTERNET MARKETING IN MODERN HOTEL INDUSTRY

    OpenAIRE

    Ivica Batinić

    2015-01-01

    Dynamic and rapid development of Internet technology and marketing opportunities provided by modern digital technology, enabled the radical change in traditional marketing activities and opened the space for the development of Internet marketing. Internet marketing has become an inevitable trend in the business, and its benefits are recognized by many businesses, regardless of their economic activity, with the aim of achieving better business results. Representative...

  4. A INFLUÊNCIA DA TECNOLOGIA E DA INTERNET NO MARKETING

    Directory of Open Access Journals (Sweden)

    Lúcia Cristina Vargas Machado

    2014-09-01

    Full Text Available O dinamismo do mundo globalizado vem exigindo grandes mudanças das organizações, sejam para aquelas que produzem bens tangíveis, sejam para as prestadoras de serviços. E dentro da observância das mudanças, pode-se considerar as revoluções vividas pela humanidade, considerando aquela que mais mudou o cenário mercadológico pela primeira vez que foi 1ª revolução industrial e, a outra, a revolução da informação. Neste contexto, o objetivo deste trabalho é demonstrar através da revisão de literatura, a significativa e importante transformação da informação para a área de marketing das organizações. A revolução da informação, tendo como suas precursoras e legítimas aliadas a tecnologia e a internet, respectivamente, fez com que surgisse um novo tipo de marketing: o marketing digital. Com este novo tipo de marketing, as organizações que estiverem mais presentes na internet, poderão obter uma maior vantagem competitiva e como consequência uma maior lucratividade

  5. O DESAFIO DA PRIVACIDADE NA INTERNET DAS COISAS

    Directory of Open Access Journals (Sweden)

    Carlos Cesar Santos

    2015-12-01

    Full Text Available Na ultima década a internet tornou-se uma ferramenta presente no cotidiano das pessoas e das organizações e por vez indispensável ao bom funcionamento dos negócios. Com o crescente incremento das infraestruturas de redes e popularização em massa da rede de alta velocidade, emerge um avanço relacionado à utilização da internet tornando-a uma plataforma global para deixar máquinas e objetos inteligentes capazes de comunicarem-se de forma autônoma. Esta possibilidade permite que conteúdos e serviços estejam em torno das pessoas, sempre disponíveis, facilitando a comunicação e abrindo o caminho para novas aplicações, possibilitando novas formas de trabalho, de interação e de entretenimento, fazendo com que um novo padrão de vida e de trabalho seja desenvolvido. Este novo padrão torna-se possível através dos avanços das Tecnologias da Informação e Comunicação - TICs até uma nova concepção definida como Internet of Things - IoT. Entretanto, com uma variada coleta de dados e informações, para variados fins, no cotidiano das pessoas e das organizações, a coleta autônoma dos dados e das informações torna a privacidade um dos principais desafios em relação à IoT. Neste contexto, este artigo objetiva discutir em âmbito teórico a privacidade dos usuários da tecnologias da Internet das Coisas, diante de sua legalidade, explorando possíveis soluções neste cenário ainda em construção.

  6. Impact of Online/Internet Marketing in Enhancing Consumer Experience on Computer Industry (Case of Malaysia)

    OpenAIRE

    Ramin Azadavar, Solmohammad Bastam ,Hassan Dehghan Dehnavi, Hamed Armesh , Mojgan Sharifi Rayeni

    2011-01-01

    As far as businesses are concerned, the internet has been subject to a variety of experimentations that seek to determine the viability of using the internet to improve business practices in various industries especially in computer industry in Malaysia. One particular aspect of business is that the internet marketing has a great impact on computer industry in Malaysia. This research paper is concerned with making a critical examination of the impact of internet/online marketing on computer i...

  7. AN EXPLORATORY STUDY ON THE INTERNET MARKETING STRATEGY OF COACH IN CHINA

    Institute of Scientific and Technical Information of China (English)

    Meng Cui

    2016-01-01

    This thesis aims to study an American brand—Coach’s online marketing strategy in China. It starts with a basic introduction to Coach Brand; and then the writer offers a SWOT analysis on Coach’s Internet marketing strategies. The last chapter is dealing with the Internet marketing strategy adopted by Coach.

  8. Estratégia de marketing via internet

    OpenAIRE

    Brito, Breno Xavier de

    2002-01-01

    Dissertação (mestrado) - Universidade Federal de Santa Catarina, Centro Tecnológico. Programa de Pós-Graduação em Engenharia de Produção. Através desta pesquisa procurou-se analisar a concepção e implementação das estratégias de marketing via Internet da Universidade Católica de Goiás. A fundamentação teórica envolveu a conceituação tradicional de marketing, complementada com as novas publicações específicas ao tema, abordando as mais recentes estratégias que devem ser implementadas, bem c...

  9. Plunkett's E-Commerce & Internet Business Almanac 2012 E-Commerce & Internet Business Industry Market Research, Statistics, Trends & Leading Companies

    CERN Document Server

    Plunkett, Jack W

    2012-01-01

    Market research guide to the e-commerce and Internet business-a tool for strategic planning, competitive intelligence, employment searches or financial research. Contains trends analysis, globalization, trade, statistical tables and an industry glossary. Includes our profiles of nearly 450 top e-commerce and internet industry firms, featuring addresses, phone numbers and executive names.

  10. UTJECAJ STUPNJA USVOJENOSTI MARKETING KONCEPCIJE NA PROFITABILNOST PODUZEĆA

    OpenAIRE

    Nefat, Ariana; Belullo, Alen

    2000-01-01

    Autori su u radu istražili utjecaj stupnja usvojenosti marketing koncepcije na profitabilnost poduzeća izraženog putem ROA, jer tržišna orijentacija kao primjena marketing koncepcije univerzalno je prihvatljiva filozofija za istraživana poduzeća u Hrvatskoj. Nalaz njihova istraživanja potvrđuje hipotezu ovog rada da primjena marketing koncepcije pridonosi profitabilnosti poduzeća.

  11. Internet na Kubě a cenzura

    OpenAIRE

    Hořejší, Jan

    2016-01-01

    This paper focuses on issues related to Internet in Cuba, their development, current trends and tendencies and nowadays course of events in the Cuban network also with regard to the United States - Cuban thaw. Further on, the methodology of limiting the access to the open Internet including Internet censorship is explained and the analytical part determines how much freedom of an Internet user in Cuba is actually limited.

  12. Drivers of Adoption and Implementation of Internet-Based Marketing Channels

    DEFF Research Database (Denmark)

    Nielsen, Jørn Flohr; Mols, Niels Peter; Høst, Viggo

    2007-01-01

    This chapter analyses factors influencing manufacturers= adoption and implementation of Internet-based marketing channels, using models based on marketing channel and organisational innovation theory. Survey data from 1163 Danish, Finnish, and Swedish manufacturers form the empirical basis for te...

  13. OS EFEITOS DA INTERNET NA ACTIVIDADE TURÍSTICA

    Directory of Open Access Journals (Sweden)

    Célia Maria Quitério Ramos

    2012-03-01

    Full Text Available A Internet tem motivado o desenvolvimento do turismo, facilitou o acesso instantâneo e a distribuição de informação turística bem como o suporte e a reengenharia das reservas das organizações turísticas, permitindo a todos os utilizadores, sem necessidade de intermediários, aceder a informações turísticas e efectuar reservas de produtos turísticos. Como resultado, um mercado electrónico emergiu e a maioria dos fornecedores turísticos desenvolveu interfaces para comunicar directamente e eficientemente com os seus parceiros e com os clientes. Surgiu um novo tipo de viajante mais conhecedor, experiente e que procura valores excepcionais para as suas viagens. A interactividade desenvolvida entre os consumidores, produtos e profissionais do sector tem provocado alterações na cadeia de valor do turismo, nos canais de distribuição bem como tem motivado o surgimento de novas tendências associadas a este meio interactivo.

  14. Small Firm Internet Adoption: a market oriented approach

    Directory of Open Access Journals (Sweden)

    Colin Jones

    2002-11-01

    Full Text Available Fundamental to the development of new customer value offerings via web-based commerce is a small firm’s ability to strategically acquire and exploit knowledge. The focus of this paper is the empirical testing of a normative web-based commerce adoption model developed from a review of the extant literature related to electronic marketing, the Internet and the diffusion of new innovations. A preliminary test of the model’s theoretical contentions lent support to its overall focus, but found that the firm’s existing learning capabilities were diminished during the adoption of web-based commerce. Consequently, sub-optimal adoption outcomes were associated with insufficient knowledge development.

  15. Governance and regulation of the tourism industry: An internet marketing perspective

    Directory of Open Access Journals (Sweden)

    Lebambo, M.

    2016-05-01

    Full Text Available The purpose of this qualitative study is to establish governance and regulation issues pertaining to Internet marketing approaches within the South African tourism sector. The study focuses on the norms and practices of Internet marketing among small-scale lodging establishments in Bushbuckridge – a small tourist town in northeast South Africa. In-depth interviews were collected from eight participating bed and breakfast (B&B owners. Findings revealed that, while Internet awareness was quite high, only a few B&Bs utilised the Internet for marketing. Participants cited lack of clear industry guidelines on Internet marketing approaches as well as limited Internet experience, among others, as barriers to adoption. Implications and recommendations of the study are presented within the ambit of the existing literature

  16. Determine Small and Medium Enterprise (SME) Internet Marketing Usage in the Tshwane Area, South Africa

    OpenAIRE

    Van Scheers Louise

    2016-01-01

    The research is aimed to determine SME Internet marketing usage in the Tshwane area. The benefits of Internet marketing seem to be ignored by most SMEs. Social media is one of Internet marketing’s tools and it seems that challenges prevent SME owners from using this tool effectively. A survey study method of research design has been selected for the research. The sample for the study comprised 200 SME owners who currently manage small businesses in the Tshwane area. To assess t...

  17. Determine Small and Medium Enterprise (SME Internet Marketing Usage in the Tshwane Area, South Africa

    Directory of Open Access Journals (Sweden)

    Van Scheers Louise

    2016-02-01

    Full Text Available The research is aimed to determine SME Internet marketing usage in the Tshwane area. The benefits of Internet marketing seem to be ignored by most SMEs. Social media is one of Internet marketing’s tools and it seems that challenges prevent SME owners from using this tool effectively. A survey study method of research design has been selected for the research. The sample for the study comprised 200 SME owners who currently manage small businesses in the Tshwane area. To assess the internal consistency of the instrument, Cronbach’s alpha was run and a reliability coefficient of 0.836 resulted. The instrument was validated through content validity. The instrument was structured and multi-chotomous in design covering demographic and research variable questions. Descriptive statistical analysis was employed to determine the SME Internet marketing usage in the Tshwane area. In general the SMEs in this area have a positive attitudes regarding Internet use. The capabilities of the Internet allow SMEs to use it as communication tool and marketing channel. The conducted research recommends that Internet marketing can be cost effective if the SMEs make use of their own social networks and use best practises that enable them to get their adverts or posts shared across social networks. The conducted research also recommends that SMEs with limited resources should start with using social media to enhance Internet marketing. YouTube as a marketing tool for Internet marketing is effective as well because the learning curve is low and cost involved is almost nil. Tshwane SMEs should use Internet marketing rather than traditional marketing to promote their businesses because these methods are cost effective.

  18. Enhancing the use of internet banking in an emerging market

    Directory of Open Access Journals (Sweden)

    Jacques Nel

    2014-11-01

    Full Text Available Electronic banking services such as internet banking offer bank clients substantial benefits over traditional banking channels. Although internet banking has been around for many years, increasing the use of the service by bank clients remains a priority for many managers of internet banking services. To address this managerial concern, the study investigates the factors that contribute to the enhanced use of internet banking by bank clients. Based on a literature review, internet-banking factors that could influence bank clients’ actual use of internet banking were identified. Data were collected from 1 156 users of internet banking. The results of the study showed that two factors influence internet banking usage, namely internet banking facilitating conditions and internet banking risk beliefs. The more favourable internet banking facilitating conditions are perceived to be, the more likely bank clients are to increase their use of internet banking. On the other hand, the greater the perceived risks associated with internet banking, the less the chances are that clients will do their banking through the internet. On the basis of these results, recommendations are provided to enhance the use of internet banking.

  19. Fidelização de clientes na web: como conhecer e fidelizar clientes por meio da internet

    OpenAIRE

    Benossi, Claudio

    2010-01-01

    A dissertação intitulada Fidelização de Clientes na WEB: Como conhecer e fidelizar clientes através da Internet do Mestrado em Tecnologias da Inteligência e Design Digital (TIDD) tem como objetivo analisar a contribuição da tecnologia da informação para o marketing de relacionamento, incrementando a competitividade empresarial. O atual ambiente globalizado implica numa era de concorrência e competição, resultado da desintegração de fronteiras e da abertura de mercados anteriormente protegidos...

  20. Small and medium enterprise (SME internet marketing challenges in the Tshwane area, South Africa

    Directory of Open Access Journals (Sweden)

    Louise van Scheers

    2015-11-01

    Full Text Available The aim of this paper is to establish Internet marketing challenges of SMEs in the Tshwane area. It seems that the benefits of Internet marketing seem to be ignored by most SMEs however but unfortunately, Internet marketing challenges prevent SME owners from using these tools effectively. A survey study method of research design has been selected for the research. The sample for the study comprised 200 SMEs in the Tshwane area. Internet marketing usage in SMEs and the impact thereof is viewed as an essential part of modern day organisational operations for SMEs to promote their business both domestically and globally. ‘Unauthorised access to sensitive or proprietary information and limited verification of authorship of messages’ is mentioned as the largest challenges. The conducted research recommends that Internet marketing can be cost effective if the SMEs make use of their social networks and use best practises that enable them to get their adverts or posts shared across social networks. The conducted research also recommends that SMEs with limited resources start with social media and YouTube as a marketing tool, as the learning curve is low and cost involved almost nil. This paper conclude that Tshwane SMEs are using both Internet marketing and traditional marketing to promote their businesses.

  1. Internet Marketing Usage by Small Indian Entrepreneurs: An Exploratory study of Punjab

    Directory of Open Access Journals (Sweden)

    Raj Kumar Gautam

    2012-01-01

    Full Text Available Information technology tools such as internet and web marketing plays a significant role in expansion of marketing operations. The paper aims at to examine the awareness level, advantages associated with internet marketing and internet marketing problems faced by the small entrepreneurs of Punjab. A number of statements indicating the advantages and problems associated with internet marketing have been developed and the respondents were asked to express their level of agreement/disagreement with these statements on five-point Likert scale. Kruskal-Wallis test has been applied to know the significant differences among the respondents relating to different industries, age and turnover groups with respect to these statements. The test has been applied at assumed p-value =0.05. The statements with less than 0.05 p-value are considered significant and those with p-value more than the assumed value are considered to be insignificant. The findings reveals that units relating to bicycle and bicycle parts and leather and leather products are not using internet for the purpose of marketing. It has also been found that majority of the units consider that internet marketing is advantageous to them.

  2. Pengaruh Internet Marketing terhadap Brand dan Kinerja pada Universitas Swasta di Jakarta Barat

    Directory of Open Access Journals (Sweden)

    Sartika Kurniali

    2012-06-01

    Full Text Available Several purposes of this research writing are to comprehend marketing activity at a private university in West Jakarta, the relationship between internet marketing with the brand, the relationship between internet marketing and performance of private universities in West Jakarta, and the relationshipbetween the brand and the university's performance in West Jakarta. Data are taken from questionnaires to the management of the private university in West Jakarta and were analyzed using descriptive analysis as well as statistical analysis for non-parametric Spearman correlation. The results revealed that there was no significant relationship between neither internet marketing and brand nor internet marketing and performance. However, the internet marketing sub-variables, which proved to have a significant effect on brand or performance, is communication. Meanwhile, brand has a significant effect on performance. It can be concluded that the internet marketing activities performed by the university’s management does not have a high impact to brand and performance eventhough it has a positive correlation. Therefore, it is necessary to improve the communication component and to make improvement especially on other four components (product, price, community, and distribution which currently have not provided any significant influence.

  3. An exploration study to detect important factors influencing internet marketing: A case study of food industry

    Directory of Open Access Journals (Sweden)

    Shadan Vahabzadeh

    2013-06-01

    Full Text Available Internet marketing plays an important role on profitability of organizations, it can build a bridge between customers and business owners and anyone could purchase products and services through internet. In this paper, we present an empirical investigation to detect important factors influencing internet marketing on Iranian food industry, named Shahrvand. The proposed study selects 280 out of 1040 managers who were involved in this industry during the year of 2012. Structural equation modeling has been performed to detect important factors including internal/external factors, ease of use and electronic marketing. Cronbach alphas have been calculated for these four items were mostly above 0.80, which validated the overall questionnaire of the survey. The results indicate that among internal factors, knowledge management, organizational culture and resources influence on acceptance of internet marketing, while these factors do not show any meaningful impact on ease of use. In addition, external factors including trend on market growth, competition and infrastructure influence on ease of use and acceptance of internet marketing but infrastructure and competition do not impact on ease of internet marketing.

  4. Bla-bla-bla: video chat service on the Internet - a market feasibility study

    OpenAIRE

    Lindgreen, Adam; Antioco, Michael; Wetzels, Martin

    2004-01-01

    The Internet is changing the way that companies carry out their business and, in fact, constitutes an entirely new application domain, which makes product innovation possible. Moreover, it is a new medium for reaching consumers, which is a central preoccupation to organisations in the current business market. Here interest lies in video chatting on the Internet. This is a type of service that adds video support to chatting using a Web cam and is gradually attracting more Internet users. The p...

  5. Bottleneck Analysis of the Mobile Internet Diffusion in Emerging Markets

    OpenAIRE

    Benseny, Jaume; Finley, Benjamin; Hämmäinen, Heikki

    2016-01-01

    According to the ITU, in 2013, only 6% of the population in developing countries had access to broadband Internet. Nevertheless, mobile Internet penetration rates have already exceeded those of fixed telecommunication services and may help in bridging the digital divide. To understand this phenomenon, we model the mobile Internet diffusion process via a system dynamics model that includes user competence, data price, and mobile network capacity as the main contributors to consumer utility and...

  6. 3C, Internet Dynamics and Retail: Towards a new market segmentation?

    NARCIS (Netherlands)

    drs. Frans van den Reep; Peter van den Heuvel

    2006-01-01

    The Internet introduces new business choices for customer interaction. In this article we introduce two claims. Firstly, we will show that the way companies shape their customer interaction, and not their sector or size, determine the market segmentation. Secondly, Internet dynamics and its effect

  7. SPLETNO OGLAŠEVANJE S POUDARKOM NA SOCIALNIH OMREŽJIH: PRIMER SPLETNE TRGOVINE ZOO MARKET REX

    OpenAIRE

    Duh, Tjaša

    2012-01-01

    V diplomskem seminarju z naslovom Spletno oglaševanje s poudarkom na socialnih omrežjih smo se osredotočili na metode spletnega oglaševanja, raziskali prednosti in slabosti ter teoretična izhodišča povezali s primerom spletne trgovine Zoo Market Rex. V današnjem sodobnem in konkurenčnem okolju postaja elektronsko poslovanje vse bolj razširjena oblika poslovanja. Najpogostejši obliki sta spletna trgovina in spletno oglaševanje. Internet je medij prihodnosti in prav s tega vidika je smiselna vz...

  8. Analysis of impact of Internet marketing on visits of the Lenovo Blog CZ

    OpenAIRE

    Ruskovská, Petra

    2013-01-01

    The thesis analyses the impact of Internet marketing tools on visits of the Lenovo Blog CZ, the official blog of the computer manufacturer Lenovo. It focuses evolution of visits of the blog over time, on the impact of social networks and Facebook posts paid promotion on visits. Finally, it observes to what extent the Internet marketing tools impact overall visits of the blog over the observed time.

  9. Do Internet Credit Markets Improve Access to Credit for Female Business Owners?

    OpenAIRE

    Barasinska, Nataliya; Schäfer, Dorothea

    2010-01-01

    Business owners and founders are a minority of any bank's business clients. Scientific studies of traditional credit markets often show a lower probability of loan approval or higher loan costs for female business owners compared to male business owners. With this background the question arises whether female business owners have to struggle with this problem less on Internet credit markets. In this current study, DIW Berlin investigated business loans on the largest German Internet platform,...

  10. Um modelo de avaliação da presença na internet

    OpenAIRE

    Reis, Cristiana Mascarenhas

    2002-01-01

    Dissertação (mestrado) - Universidade Federal de Santa Catarina, Centro Tecnológico. Programa de Pós-Graduação em Engenharia de Produção. O avanço tecnológico tem promovido modificações relevantes na forma como as empresas interagem com o mercado e com outras empresas, sendo a Internet um dos maiores reflexos destas modificações. Esta dissertação tem como objetivo desenvolver uma metodologia para avaliação dos recursos utilizados pelas empresas na Internet e seu estágio de evolução, res...

  11. The efficacy of the Internet and Social Media as Medical Marketing Tools

    NARCIS (Netherlands)

    Constantinides, Efthymios; Karantinou, Kalipso; Alexiou, Maria; Vlachaki, Athanasia

    2016-01-01

    The role and efficacy of online marketing in healthcare remains underexplored. The present study, focusing on one medical specialty, investigates the perceived role of the Internet and social media as marketing tools from the perspectives of both healthcare providers and patients. It assesses their

  12. Global Market Access in the Internet Era: South Africa's Wood Furniture Industry.

    Science.gov (United States)

    Moodley, Sagren

    2002-01-01

    Explores the link between Internet connectivity and access to global markets, and uses the South African wood furniture producers as they are integrated into global value chains and exposed to the demands of more sophisticated markets. Articulates policy recommendations to promote greater diffusion of e-commerce technologies in the wood furniture…

  13. Web site review. Carolinas HealthCare recognized Internet marketing potential early.

    Science.gov (United States)

    Botvin, Judith D

    2005-01-01

    Since the early days of the Internet, administrators Carolinas HealthCare System in Charlotte, NC, have appreciated its potential as a marketing tool. This places a lot of expectations on the Web site, www.carolinashealthcare.org, which is managed by the marketing-public relations department. Find out how the well-established site fulfills its mission and more.

  14. MARKETING POLICIES THROUGH THE INTERNET: THE CASE OF SKIING CENTERS IN GREECE

    Directory of Open Access Journals (Sweden)

    Panagiotis LEFAKIS

    2012-09-01

    Full Text Available Lately, Internet constitutes a major tool for transactions in every aspect and supports innovative marketing policies. Broadband Internet has become “the key to success” for businesses, as it offers various advantages and benefits through Internet marketing (e-marketing policies. In Greece, mountainous areas are usually covered with snow during winter months; so, skiing centers have become an important asset for winter tourism. The Internet evolution and the development of network infrastructure enhance marketing policies for winter tourism activities. This paper studies the use of marketing policies in Greek skiing centers through the Internet, such as promotional activities, website interactivity, accommodation & entertainment information, online weather forecast, guest book, etc Therefore, the paper aims to optimize and evaluate skiing centers in Greece, qualitatively and quantitatively according to e-marketing policies used as criteria, based on the multicriteria method of PROMETHEE II and further to classify them in groups. Finally we identify and describe the optimum group of skiing centers to be used as a model with enhanced customer communication services.

  15. Does the Internet Accelerate the Integration of Domestic Markets? Evidence from China

    Institute of Scientific and Technical Information of China (English)

    Lijuan Xie; Wenwei Ai; Hao Zhang

    2016-01-01

    This paper employs a hybrid methodology that combines case study and econometric research to examine the impact of the Internet on domestic market integration.There is not much research on this issue in the literature.From the multi-case analysis,this paper firstly obtains two main indications which are clear yet contrary to each other about how the Internet influences the market integration process.To be specific,although the Internet has both the ability and the potential to promote market integration,it is not always effective and could even harm this process due to several constraints.Using a provincial-level panel dataset from 2007 to 2013 in China,this paper empirically investigates whether the Intemet plays a positive role in the market integration process.Contradictory to common expectations,we do not find any empirical evidence that the Internet accelerates the integration of domestic markets.Thus,when compared with taking advantage of Internet tools,manmade obstacles to market integration that exist in current trading systems and business models deserve more attention.

  16. Internet food marketing on popular children's websites and food product websites in Australia.

    Science.gov (United States)

    Kelly, Bridget; Bochynska, Katarzyna; Kornman, Kelly; Chapman, Kathy

    2008-11-01

    The aim of the present study was to describe the nature and extent of food marketing on popular children's websites and food product websites in Australia. Food product websites (n 119) and popular children's websites (n 196) were selected based on website traffic data and previous research on frequently marketed food brands. Coding instruments were developed to capture food marketing techniques. All references to food on popular children's websites were also classified as either branded or non-branded and according to food categories. Websites contained a range of marketing features. On food product websites these marketing features included branded education (79.0% of websites), competitions (33.6%), promotional characters (35.3%), downloadable items (35.3%), branded games (28.6%) and designated children's sections (21.8%). Food references on popular children's websites were strongly skewed towards unhealthy foods (60.8% v. 39.2% healthy food references; Pfood references for unhealthy foods. Branded food references displayed similar marketing features to those identified on food product websites. Internet food marketing uses a range of techniques to ensure that children are immersed in brand-related information and activities for extended periods, thereby increasing brand familiarity and exposure. The relatively unregulated marketing environment and increasing use of the Internet by children point to the potential increase in food marketing via this medium. Further research is required to investigate the impact of Internet food marketing on children's food preferences and consumption, and regulatory options to protect children.

  17. Unhealthy food marketing to New Zealand children and adolescents through the internet.

    Science.gov (United States)

    Vandevijvere, Stefanie; Sagar, Karuna; Kelly, Bridget; Swinburn, Boyd

    2017-02-17

    To assess the extent and nature of unhealthy food marketing to New Zealand children and adolescents through the internet. Internet traffic data for January 2014 was purchased from AC Nielsen to identify the most popular websites (n=110) among children and adolescents aged 6-17 years. In addition, websites (n=70) of food and beverage brands most frequently marketed to children through television, sports, magazines and Facebook were included. Marketing techniques and features on those websites were analysed. The extent of food marketing on popular non-food websites was low. A wide range of marketing techniques and features was, however, identified on food brand websites, including advercation (87%), viral marketing (64%), cookies (54%), free downloadable items (43%), promotional characters (39%), designated children's sections (19%) and advergaming (13%). Most techniques appeared more frequently on websites specifically targeting children and adolescents, than on other websites targeting the general public. Compared to traditional media, the internet allows food marketers to use engaging techniques to directly interact with children. While the range of marketing techniques and features identified on food brand websites was extensive, the most popular websites among children and adolescents were non-food related, and the extent of food marketing on those websites was found to be low. Additional assessment of food marketing to children through social and other digital media is recommended.

  18. How does market concern derived from the Internet affect oil prices?

    International Nuclear Information System (INIS)

    Guo, Jian-Feng; Ji, Qiang

    2013-01-01

    Highlights: • The impact of market concern derived from the Web on oil volatility is analysed. • It has an equilibrium relationship between oil prices and long-run market concern. • The short-run market concerns have an asymmetric influence on oil price volatility. • The Internet can exaggerate the impact of information shocks on oil price. - Abstract: With the acceleration of oil marketisation and the rapid development of electronic information carriers, external information shocks can be easily and quickly transmitted to the oil market through the Internet. This paper analyses the impact of short- and long-run market concerns, derived from search query volumes in Google for different domains around the oil market on oil volatility using co-integration and the modified EGARCH model. Empirical results suggest there is a long-term equilibrium relationship between oil prices and long-run market concern for oil prices and oil demand. The short-run market concerns for the 2008 financial crisis and the Libyan war convulsion have a significant and asymmetric influence on oil price volatility. This indicates that market concern transmitted through the Internet can strengthen the linkage between oil price changes and external events by influencing the expectation of market traders, and to some extent it can exaggerate the impact of nonfundamental information shocks

  19. Internet use by colorectal surgery patients: a surgeon's tool for education and marketing.

    Science.gov (United States)

    Lake, Jeffrey P; Ortega, Adrian; Vukasin, Petar; Kaiser, Andreas M; Kaufman, Howard S; Beart, Robert W

    2004-06-01

    The goal of this study is to understand the role of the Internet in the education and recruitment of patients within colorectal surgery practices. Surveys of Internet use were completed by 298 patients visiting five outpatient colorectal surgery clinics affiliated with the University of Southern California. Data collected included the patient's age, gender, level of education, zip code at home, type of clinic visited, and information on the respondent's Internet use. Overall, 20 per cent of the respondent patients visiting our clinics had used the Internet to research the medical condition that prompted their visit. Highest grade level completed (P Internet whereas gender was not (P = 0.58). Among Internet users, only household income and frequent use of the Internet were associated with searching the Internet for medical information (P Internet-using patients surveyed felt the medical information they found was "some what" or "very helpful." Understanding which patients "go online" to search for medical information is essential for surgeons who wish to use the Internet for marketing their practices and educating their patients.

  20. The impact of the Internet of Things on value added to Marketing 4.0

    Directory of Open Access Journals (Sweden)

    Łukowski, Wojciech

    2017-12-01

    Full Text Available The evolution in the field of information technologies that has taken place in recent decades has transformed the world. The marketing sector has undergone similar changes. At present, the internet as a groundbreaking achievement resulting from the evolution of information technologies is being integrated with marketing activities. Thanks to this we can witness a new generation of the activities referred to as the age of Marketing 4.0. It is urgently needed as today customers demand something more than just products that meet their basic needs, satisfy their desires, and soothe their anxieties. Clients are now looking for products that will allow them to fulfil their creativity and find the values defined by Marketing 3.0, however, they want to be able to become a part of the product, that is, to contribute and interact with the product, and then, harnessing information technologies – to share their experiences and verify if the product is actually fulfilling the task that it was meant to. This is also why marketing no longer focuses on the product – just like the internet no longer centres around data. At present, both marketing and the internet focus on clients and enhance the interactions between the client and the product; while doing this, they are based on the values of the users and offer them more data. This article presents the key elements of Marketing 4.0., discusses its relationship with the Marketing 3.0 concept and explains the extent to which next generation marketing is an extrapolation of the concept of Marketing 3.0. At the end, some examples of technologies from the Internet of Things, which facilitate interaction between the user and the products and the internet have also been provided.

  1. Tendency to Message Delivery in Internet Viral Marketing

    OpenAIRE

    Mostafa Ghazizadeh; Ahmad Sardari; Seyyed Reza Shojaee; Mehdi Samizadeh

    2011-01-01

    Abstract The main goal of this research is to review and determine the factors associated with tendency to forward the marketing messages in viral marketing plans of Fast-food industries. In other words, in this study, the effects of three critical determinants, i.e. commercial intention, attractiveness, and media richness have been examined on receivers' intention to forward marketing message in Tehran, Isfahan and Shiraz. Findings imply that receivers’ attitude toward the message has pos...

  2. SUVREMENE TENDENCIJE U RAZVITKU MARKETINGA - OSVRT NA DIREKTNI MARKETING

    OpenAIRE

    Dvorski, Stjepan; Vranešević, Tihomir; Dobrinić, Damir

    2004-01-01

    Direktni marketing, kao marketinški pojam, javlja se početkom šezdesetih godina dvadesetog stoljeća, predstavljajući novi pristup u prodajnoj komunikaciji s tržištem. Za razliku od klasičnih metoda jednosmjernog komuniciranja (prodavač – kupac), direktni marketing se oslanja na dvosmjernu (interaktivnu) komunikaciju. Suštinu te komunikacije čini skup aktivnosti pomoću kojih prodavač izravno ulaže napore prema ciljanom potrošaču/korisniku kako bi dobio mjerljiv odgovor ili transakciju. V...

  3. Market interdependence among commodity prices based on information transmission on the Internet

    Science.gov (United States)

    Ji, Qiang; Guo, Jian-Feng

    2015-05-01

    Human behaviour on the Internet has become a synchro-projection of real society. In this paper, we introduce the public concern derived from query volumes on the Web to empirically analyse the influence of information on commodity markets (e.g., crude oil, heating oil, corn and gold) using multivariate GARCH models based on dynamic conditional correlations. The analysis found that the changes of public concern on the Internet can well depict the changes of market prices, as the former has significant Granger causality effects on market prices. The findings indicate that the information of external shocks to commodity markets could be transmitted quickly, and commodity markets easily absorb the public concern of the information-sensitive traders. Finally, the conditional correlation among commodity prices varies dramatically over time.

  4. Consumer-centric approach a key to Internet marketing.

    Science.gov (United States)

    2000-09-01

    Targeting your organization's marketing and outreach efforts is critical to competing effectively, especially when it comes to your web site. One company claims that its 15-question profiling instrument can help health care providers vary their marketing strategy to make sure they're reaching the right groups.

  5. PERLUASAN JANGKAUAN PASAR PELAKU UKM SEPATU CIBADUYUT MELALUI PELATIHAN DAN PENDAMPINGAN INTERNET MARKETING

    Directory of Open Access Journals (Sweden)

    Icih Sukarsih

    2016-01-01

    Full Text Available Industri sepatu Cibaduyut sebagai salah satu UKM yang menjadi unggulan di Jawa Barat tak lepas dari permasalahan. Salah satu masalah yang dihadapi adalah pemasaran. Kurangnya akses pasar membuat sebagian besar pengrajin hanya memasarkan hasil produksinya dengan cara menunggu pesanan pengusaha. Perkembangan teknologi informasi, hsususnya internet sebagai media pemasaran online belum dimanfaatkan oleh sebagian besar pengrajin. Hal ini dikarenakan kurangnya pengetahuan dan keterampilan para pengrajin tentang bagaimana pemanfaatan teknologi internet dalam pemasaran online.Untuk mengatasi permasalahan tersebut, kegiatan yang dilakukan adalah melalui pelatihan dan pendampingan internet marketing. Pada tahap pelatihan peserta diberikan materi berupa teori dan praktek tentang internet marketing, dengan komposisi 20% teori dan 80% praktek. Untuk mengoptimalkan hasil dari kegiatan pelatihan, selanjutnya dilakukan pendampingan terhadap peserta untuk mengaplikasikan hasil dari kegiatan pelatihan.Hasil yang dicapai dari kegiatan pelatihan adalah adanya peningkatan pengetahuan dan keterampilan yang cukup tinggi dari para pengrajin sepatu Cibaduyut dalam membangun dan menjalankan internet marketing melalui facebook. Dengan meningkatnya kemampuan ini, semua peserta telah berhasil membangun dan menjalankan sistem pemasaran online melaui media social facebook sehingga jangkauan pasar para pengrajin sepatu Cibaduyut semakin luas.

  6. Comunidades em Redes Sociais na Internet: proposta de tipologia baseada no Fotolog.com Resumo (Tese

    Directory of Open Access Journals (Sweden)

    Raquel Recuero

    2007-12-01

    Full Text Available RECUERO, Raquel. Comunidades em Redes Sociais na Internet: proposta de tipologiabaseada no Fotolog.com. 2006. Tese (Doutorado em Comunicação e Informação - Programade Pós-Graduação em Comunicação e Informação, Universidade Federal do RioGrande do Sul - UFRGS, Porto Alegre, 2006.

  7. Consumer search and pricing behavior in Internet markets

    NARCIS (Netherlands)

    Janssen, Maarten C W; Moraga-González, José Luis; Wildenbeest, Matthijs R.

    2007-01-01

    Throughout economic history, changes in technology have had a substantial impact on consumers' search and transportation costs and, consequently, on the size of the relevant market. One example is the progressive decline in transportation costs that historically has taken place through the use of

  8. A Comparison of Internet Marketing Methods Utilized by Higher Education Institutions

    Science.gov (United States)

    McCoy, Joseph C.

    2011-01-01

    Use of Internet marketing techniques in higher education to attract prospective students is relatively new. While the research is recent, there are several studies that identify what is most valuable to students seeking information on college web sites. Higher education is now facing increasing competition from for-profit schools and reduced…

  9. Internet

    Indian Academy of Sciences (India)

    First page Back Continue Last page Overview Graphics. Internet. The latest communication revolution surrounds Internet. Some stats*:. 210 billion emails sent daily; 15 billion phone calls everyday; ~40 billion WWW links served everyday. * Source : The Radicati group.

  10. Internet Marketing in Cultural Industries: from movie to arts

    OpenAIRE

    Besana, Angela

    2010-01-01

    Marketing skills have been developed by firms of several cultural industries for more than three decades. From movie companies to performing arts, from museums to art fairs, every stakeholder has adopted and is going to implement innovative communication strategies. Digital advertising and e-fundraising might represent the boundaries of the present and the future of cultural promotion. First of all we will explore the impact of Information and Communication Technologies in the Cultural (cr...

  11. Ethics in online marketing : a case-based analysis of ethical issues in internet marketing

    OpenAIRE

    Dahl, Simen

    2007-01-01

    The Internet has in the last 10-15 years become one of the most important channels of communication for a large proportion of the people on earth. It has provided unprecedented reach and the amount of information found on the Internet surpasses that of any other medium we have seen to date. The Internet has two main features that separate it from other types of media; Interactivity and Individualization. This has made it immensely popular because there is the possibility of two way dialog in ...

  12. Marketing klubu HC Olomouc zaměřený na on-line komunikaci

    OpenAIRE

    Kramář, Josef

    2015-01-01

    The theoretical part of this Bachelor Thesis on the topic "Marketing of Ice-hockey club Olomouc focusing on on-line communication" has got the aim of introducing general marketing, internet marketing, social sites on the internet and also the specifics of sports marketing. The practical part then introduces the Ice-hockey club Olomouc, assesses the current state of its on-line marketing communication and shows a comparison with its competitors on social sites. There will be also a questionnai...

  13. Internet filters and entry pages do not protect children from online alcohol marketing.

    Science.gov (United States)

    Jones, Sandra C; Thom, Jeffrey A; Davoren, Sondra; Barrie, Lance

    2014-02-01

    We review programs and policies to prevent children from accessing alcohol marketing online. To update the literature, we present our recent studies that assess (i) in-built barriers to underage access to alcohol brand websites and (ii) commercial internet filters. Alcohol websites typically had poor filter systems for preventing entry of underage persons; only half of the sites required the user to provide a date of birth, and none had any means of preventing users from trying again. Even the most effective commercial internet filters allowed access to one-third of the sites we examined.

  14. [Aiming for the adolescent market: internet and video games, the new strategies of the tobacco industry].

    Science.gov (United States)

    Barrientos-Gutiérrez, Tonatiuh; Barrientos-Gutiérrez, Inti; Reynales-Shigematsu, Luz Myriam; Thrasher, James F; Lazcano-Ponce, Eduardo

    2012-06-01

    Exposure to tobacco advertisement is associated with smoking initiation among the youth, its elimination is a key objective to effectively curb the tobacco epidemic. Historically, the tobacco industry has pioneered the use of new communication technologies to keep and expand their market. Nowadays, Internet and video games have transcended the entertainment sphere, becoming significant media for massive communication and providing new opportunities for advertisement. The present essay reviews the existing literature on tobacco presence in the Internet and video games to define research and policy tasks required to develop effective means for tobacco advertisement regulation and control.

  15. The sales and marketing practices of English-language internet alcohol vendors.

    Science.gov (United States)

    Williams, Rebecca S; Schmidt, Allison

    2014-03-01

    This study aimed to fill information gaps about the sales and marketing practices of internet alcohol vendors and their implications for addressing youth access and other legal violations. Further, it aimed to expand the limited scientific literature on internet alcohol sales using systematic survey methods to inform future efforts to regulate this industry and prevent sales to minors. The design was a cross-sectional website content analysis survey. [Not applicable]. A total of 105 internet alcohol vendor websites. Six key content analysis topics were explored: products offered, average prices and proportions of vendors using different promotions, policy statements and methods for age verification, payment and delivery. Websites sell and promote a variety of alcohol products, offered as cheaply as $1.93 for a 750-ml bottle. Vendors rely heavily upon age verification methods that are unlikely to prevent sales to minors. Many vendors advertise shipping of products via methods through which it is illegal or against delivery company policies to transport alcohol, and 99% of vendors accept credit cards. Limiting and enforcing delivery and payment options are types of policy interventions that have been used successfully with internet cigarette vendors that may be applicable to internet alcohol vendors as well. Internet alcohol vendor practices are insufficient to prevent sales to minors, and need further regulation and enforcement of existing policies. Their sales practices are similar to those of internet cigarette vendors prior to regulation, and similar regulatory approaches may be effective in reducing internet alcohol sales to minors. © 2013 Society for the Study of Addiction.

  16. Differences in legislation of data privacy protection in internet marketing in USA, EU and Serbia

    Directory of Open Access Journals (Sweden)

    Markov Jasmina

    2012-01-01

    Full Text Available There is a growing number of companies that are, in its operations and dealings with consumers, turning to the Internet and using huge opportunities that it provides. Therefore, Internet marketing is now experiencing extreme expansion and it is considered to be the marketing segment that is vulnerable to intensive and continuous change. Along with the positive effects brought to both businesses and consumers, there are some negatives associated with this form of marketing, and one of them is the insufficient protection of privacy. The fact is that we must raise the level of data protection, and improve its quality. Intense changes have to be taken on the normative level, because there are still plenty of reasons for the dissatisfaction of consumers when it comes to protecting their privacy. Thus, the legislation must play a key role in building consumer confidence as well as in the establishment of a positive relationship with marketers. The aim of this paper is to show the importance of the construction of such levels of private data protection which will establish longterm partnerships between consumers, marketers and other participants in the market, since only the aforementioned relations can bring prosperity to all parties. The paper will make a comparative analysis of the legislative framework in this field in the United States, the European Union and Serbia, as well as stress still present significant backlog of Serbia in relation to the aforementioned developed countries.

  17. Market segmentation of health information use on the Internet in Korea.

    Science.gov (United States)

    Jo, Heui Sug; Hwang, Moon-Sun; Lee, HeyJean

    2010-10-01

    hospitals (19.3%). The people of higher education and higher income level tended to use Internet more often for health information. Metropolitan city dwellers used health information on the Internet more than people from province did. Personal health status appeared to be the most important factor to search the information about general health tips from the Internet. Healthy people (68.3%) used the Internet more than people with diseases (44.4%) who used Internet most frequently for disease specific information (62.6%). Residence area was the most important factor of online shopping for health commodities. While 31.8% of city dwellers used the Internet, only 19.0% of metropolitan or county dwellers used it for the same purpose. Determinant factors for the utilization of the Internet for hospital selection were residence area, age, and health examination. We found that each section of health information has its own clients concerning their personal interests and status of health and life style. That is why customized market segmentation is strongly recommended for their loyal customers. Depends on the information seekers' health status, it should be decided which information would be more useful for them between general health tips and specific disease. On the other hand, the area where the information seekers live can be more influential on terms of shopping for health commodities. These results will be a great help to start to understand the closer atmosphere of the ideal health information market to provide more valuable services in more various use. Copyright © 2010 Elsevier Ireland Ltd. All rights reserved.

  18. Getting brand commitment through internet and mobile sports marketing: an insight on Real Madrid football team

    OpenAIRE

    Baena Graciá, Verónica

    2014-01-01

    This chapter provides a better understanding of the impact that the Internet and mobile sports marketing are having on a business's ability to achieve customer engagement. To achieve this goal, the case of Real Madrid football team is analyzed, as it is calculated to have over 200 million supporters worldwide. Information about Real Madrid was gathered from September 2012 to March 2013 by repeatedly browsing the team's Website, Facebook, Twitter, Instagram, and apps. Data from interviews of R...

  19. Is the Internet making markets more efficient? The evidence according to price indicators in Spain

    OpenAIRE

    Sabaté i Garriga, Ferran; Cañabate Carmona, Antonio; Cobo Valeri, Erik; García, Dominie

    2009-01-01

    It has been theorized that low search costs associated with e-commerce imply greater levels of efficiency relative to the conventional retail channels. Multiple empirical studies confirm this hypothesis concerning price level, although the evidence is mixed relative to price dispersion. This article empirically compares the efficiency of the Internet with the conventional retail channel through 4 price indicators for the CD market. The results, based on 1,603 prices collected in Spain, are su...

  20. Strategi Internet Marketing Band Indie Pekanbaru Dalam Mempromosikan Karya Musik Melalui Reverbnation.com

    OpenAIRE

    ", RUMYENI; Ayesha, Gionovan

    2016-01-01

    Evolution of independent music begins when some bands got to entry the studio because a conflict interest between the owner of record company with idealism in music of the band itself. Some record company think that the flow of the music can not be enjoyed by the public, don€™t have the quality and do not follow mainstream music market. This makes indie musicians chose the internet as a promotional strategy to embrace the market share of his own music at social networking. ReverbNation advant...

  1. The Impact of the Internet on Health Consultation Market Concentration: An Econometric Analysis of Secondary Data.

    Science.gov (United States)

    Li, Jia; Zhang, Ya; Ma, Ling; Liu, Xuan

    2016-10-28

    Many markets have traditionally been dominated by a few best-selling products, and this is also the case for the health care industry. However, we do not know whether the market will be more or less concentrated when health care services are delivered online (known as E-consultation), nor do we know how to reduce the concentration of the E-consultation market. The aim of this study was to investigate the concentration of the E-consultation market and how to reduce its concentration through information disclosure mechanisms (online reputation and self-representation). We employed a secondary data econometric analysis using transaction data obtained from an E-consultation Website (haodf.com) for three diseases (infantile pneumonia, diabetes, and pancreatic cancer) from 2008 to 2015. We included 2439 doctors in the analysis. The E-consultation market largely follows the 20/80 principle, namely that approximately 80% of orders are fulfilled by nearly 20% of doctors. This is much higher than the offline health care market. Meanwhile, the market served by doctors with strong online reputations (beta=0.207, P<.001) or strong online self-representation (beta=0.386, P<.001) is less concentrated. When health care services are delivered online, the market will be more concentrated (known as the "Superstar" effect), indicating poor service efficiency for society as a whole. To reduce market concentration, E-consultation websites should provide important design elements such as ratings of doctors (user feedback), articles contributed by doctors, and free consultation services (online representation). A possible and important way to reduce the market concentration of the E-consultation market is to accumulate enough highly rated or highly self-represented doctors. ©Jia Li, Ya Zhang, Ling Ma, Xuan Liu. Originally published in the Journal of Medical Internet Research (http://www.jmir.org), 28.10.2016.

  2. Use of Internet audience measurement data to gauge market share for online health information services.

    Science.gov (United States)

    Wood, Fred B; Benson, Dennis; LaCroix, Eve-Marie; Siegel, Elliot R; Fariss, Susan

    2005-07-01

    The transition to a largely Internet and Web-based environment for dissemination of health information has changed the health information landscape and the framework for evaluation of such activities. A multidimensional evaluative approach is needed. This paper discusses one important dimension of Web evaluation-usage data. In particular, we discuss the collection and analysis of external data on website usage in order to develop a better understanding of the health information (and related US government information) market space, and to estimate the market share or relative levels of usage for National Library of Medicine (NLM) and National Institutes of Health (NIH) websites compared to other health information providers. The primary method presented is Internet audience measurement based on Web usage by external panels of users and assembled by private vendors-in this case, comScore. A secondary method discussed is Web usage based on Web log software data. The principle metrics for both methods are unique visitors and total pages downloaded per month. NLM websites (primarily MedlinePlus and PubMed) account for 55% to 80% of total NIH website usage depending on the metric used. In turn, NIH.gov top-level domain usage (inclusive of NLM) ranks second only behind WebMD in the US domestic home health information market and ranks first on a global basis. NIH.gov consistently ranks among the top three or four US government top-level domains based on global Web usage. On a site-specific basis, the top health information websites in terms of global usage appear to be WebMD, MSN Health, PubMed, Yahoo! Health, AOL Health, and MedlinePlus. Based on MedlinePlus Web log data and external Internet audience measurement data, the three most heavily used cancer-centric websites appear to be www.cancer.gov (National Cancer Institute), www.cancer.org (American Cancer Society), and www.breastcancer.org (non-profit organization). Internet audience measurement has proven useful to NLM

  3. Leitura nas telas: os jovens na internet/Treading in the screens: the young in the internet

    Directory of Open Access Journals (Sweden)

    Solange Puntel Mostafa

    2004-01-01

    Full Text Available A partir de uma problematização entre três matrizes de conhecimento, o construtivismo francês, a teoria crítica e o cognitivismo na pesquisa sobre leitura, descrevem resultados de pesquisa realizada com (60 jovens freqüentadores da sala web da Biblioteca da Universidade, durante seu processo de navegação em frente às telas. Os resultados evidenciaram quatro tipos de pesquisa sendo realizadas pelos jovens: pesquisa utilitária, pesquisa de mídia, pesquisa universitária e pesquisa escolar. Algumas regularidades do processo de navegação foram identificadas em todas as faixas categorizadas, como a consulta ao correio eletrônico e a familiaridade (quase natural com a estrutura de banco de dados da internet. O paradoxo levantado pelo construtivismo pedagógico foi contraposto às posturas mais radicais à esquerda em autores para quem é impossível uma educação crítica no ciberespaço; os resultados da pesquisa evidenciam um caminho novo de leitura, diferente do preconizado pela teoria crítica e ainda não contemplado também pelo cognitivismo dos programas de leitura tradicionais. From three matrices of knowledge such as French constructivism, critical theory and cognitivism in reading research , the article describes research carried out with (60 young ciberspace readers during their process of navigation in the web. The results had evidenced four types of reading activities being carried by the young: utilitarian research, research of media, search college and school research. Some regularities of the navigation process had been identified in all the readers as e-mail search and the familiarity (almost natural with the structure of data base of the InterNet. The paradox raised by pedagogical construtivism was compared to the positions most radical to the left in authors for who is impossible a critical education in ciberespace; the results of the research evidence a new way of reading far from that postulated by critical theory

  4. Viagens e sexo on-line: a internet na geografia do turismo sexual

    Directory of Open Access Journals (Sweden)

    Piscitelli Adriana

    2005-01-01

    Full Text Available Considerando a relevância da Internet na constituição do mercado transnacional do sexo, neste texto analiso as imagens de mulheres da América do Sul que, difundidas no ciberespaço, se integram na alteração dos circuitos mundiais de turismo sexual. Argumento que embora haja uma íntima relação entre turismo sexual e desigualdade, a pobreza, nem sequer quando é extrema, garante o "sucesso" de um novo centro de turismo sexual. No marco de certas condições econômicas, aspectos culturais que se expressam na imbricação entre traços étnico/regionais e estilos de sexualidade operam à maneira de atração para o surgimento de novos alvos. Apresento, primeiro, as especificidades do espaço virtual analisado e uma caracterização de seus usuários. Descrevo, depois, as interações propiciadas pelo site e os códigos nele vigentes e, levando em conta as conceitualizações associadas a diferentes regiões, analiso as características das fronteiras etno-sexuais traçadas. Finalmente retomo meu argumento inicial, refletindo sobre como os processos de racialização que operam nesse espaço virtual participam nos deslocamentos na geografia mundial do turismo sexual.

  5. Analisis Pengaruh Internet Marketing Terhadap Pembentukan Word of Mouth and Brand Awareness Untuk Memunculkan Intention to Buy

    OpenAIRE

    Andriyanto, Richard Darmawan; Haryanto, Jony Oktavian

    2010-01-01

    The purposes of this research are to prove whether internet marketing does give positive influence to the formation of brand awareness and word of mouth, then whether if internet marketing is directly give positive influence to formation of intention to buy. Furthermore, the writer wants to analyze the relationship between brand awareness and word of mouth to create intention to buy. The data was analyzed using structural equation modeling with Amos software. Sample of this re...

  6. Improvement of methodical approaches to higher schools' marketing activity assessment on the basis of Internet technologies application

    OpenAIRE

    Elizaveta E. Tarasova; Evgeny A. Shein

    2014-01-01

    The paper substantiates the necessity of higher schools marketing activity developing on the basis of Internet technologies; suggests the technique of comprehensive assessment of functioning and quality of the site as the main tool of marketing activity on the Internet, substantiates the stages of its implementation and provides the approbation results; suggests strategic directions for the improvement of functioning and quality improvement of a higher school site, which makes it possible to ...

  7. Using a digital marketing platform for the promotion of an internet based health encyclopedia in saudi arabia.

    Science.gov (United States)

    Al Ateeq, Asma; Al Moamary, Eman; Daghestani, Tahani; Al Muallem, Yahya; Al Dogether, Majed; Alsughayr, Abdulrahman; Altuwaijri, Majid; Househ, Mowafa

    2015-01-01

    The objective of this paper is to investigate the experiences of using a digital marketing platform to promote the use of an internet based health encyclopedia in Saudi Arabia. Key informant interviews, meeting documentation, and Google Analytics were the data collection sources used in the study. Findings show that using a digital marketing platform led to a significant increase in the number of visitors to the health encyclopedia. The results demonstrate that digital marketing platforms are effective tools to be used for promoting internet based health education interventions. Future work will examine long-term educational impacts and costs in using digital marketing platforms to promote online healthcare sites in Saudi Arabia.

  8. O papel da internet como canal de marketing e vendas : modelos de aplicabilidade da internet como canal de marketing e vendas sob o ponto de vista dos fabricantes de eletroeletrônicos

    OpenAIRE

    Silva, Flavio Dias Fonseca da

    2010-01-01

    A presente dissertação tem como objetivo analisar a aplicabilidade da Internet como um canal de Marketing para empresas fabricantes de eletroeletrônicos. A partir de um levantamento feito a respeito do crescimento da importância da Internet como uma ferramenta de Marketing e Vendas no Brasil e no Mundo, são colocadas três possíveis posturas estratégicas a serem adotadas pelos fabricantes com relação à adoção da Internet para o seu negócio: Não fazer comércio eletrônico, adotar ...

  9. Marketing of personalized cancer care on the web: an analysis of Internet websites.

    Science.gov (United States)

    Gray, Stacy W; Cronin, Angel; Bair, Elizabeth; Lindeman, Neal; Viswanath, Vish; Janeway, Katherine A

    2015-05-01

    Internet marketing may accelerate the use of care based on genomic or tumor-derived data. However, online marketing may be detrimental if it endorses products of unproven benefit. We conducted an analysis of Internet websites to identify personalized cancer medicine (PCM) products and claims. A Delphi Panel categorized PCM as standard or nonstandard based on evidence of clinical utility. Fifty-five websites, sponsored by commercial entities, academic institutions, physicians, research institutes, and organizations, that marketed PCM included somatic (58%) and germline (20%) analysis, interpretive services (15%), and physicians/institutions offering personalized care (44%). Of 32 sites offering somatic analysis, 56% included specific test information (range 1-152 tests). All statistical tests were two-sided, and comparisons of website content were conducted using McNemar's test. More websites contained information about the benefits than limitations of PCM (85% vs 27%, P market one or more nonstandard tests as compared with standard tests (88% vs 44%, P = .04). © The Author 2015. Published by Oxford University Press. All rights reserved. For Permissions, please e-mail: journals.permissions@oup.com.

  10. Do resources mediate the relationships between the internet and performance in the marketing domain? Testing the role of customer orientation and brand equity

    OpenAIRE

    A. Ordanini; G. Rubera

    2007-01-01

    The adoption of internet solutions for marketing increases over time, but a strong empirical evidence of their effect on performance is still lacking. The paper investigates the links existing between the internet, marketing resources and marketing performance, and test a model where two marketing resources – customer orientation and brand equity – are expected to mediate the relationship between internet technologies and performance. The analysis, based on a sample of 277 service firms an...

  11. Use of an internet "viral" marketing software platform in health promotion.

    Science.gov (United States)

    Gosselin, Pierre; Poitras, Philippe

    2008-11-26

    Health-related websites have become a common tool for public health authorities to inform the general public of their health promotion information and programs. However, building traffic in the cluttered health Internet universe is becoming increasingly complex, costly, and challenging for governmental health promotion websites. In 2006, the Canadian Health Network (CHN), a cooperative program made up of the Public Health Agency of Canada (PHAC) and some 20 health non-governmental organizations (NGOs), was looking for an affordable marketing tool for the promotion of its website and contents to specific populations. To test new and innovative marketing tools for a health promotion website in Canada. Within the context and constraints of a governmental health promotion website, an adaptation of a commercial Internet viral marketing software platform was developed and implemented under the name "The Crazy Race". This process was done interactively between seven NGOs and the CHN staff. The communication objectives were (a) to provide a meaningful visit that could communicate important public health messages, and (b) to increase subscriptions to its e-newsletter. A nine-step standardized Web-user experience (Internet path) was thus defined and experimented with under a pre-determined operating budget of less then Can$50,000, mainly paid for by participating organizations on a pay-per-performance basis. An initial group of 215 people were sent an invitation to participate in the campaign. Over its 15-day duration, the campaign generated by itself and without any media support a total of 110,200 Web user participants who registered and sent a total of 439,275 invitations (2% of the Canadian Web-user population of 21.8 million in 2006). The epidemic self-dissemination of the campaign occurred in both French and English populations and spread across all age groups. Two-thirds of the participants were women. The use of an Internet viral marketing platform proved to be

  12. Use of an Internet “Viral” Marketing Software Platform in Health Promotion

    Science.gov (United States)

    Poitras, Philippe

    2008-01-01

    Background Health-related websites have become a common tool for public health authorities to inform the general public of their health promotion information and programs. However, building traffic in the cluttered health Internet universe is becoming increasingly complex, costly, and challenging for governmental health promotion websites. In 2006, the Canadian Health Network (CHN), a cooperative program made up of the Public Health Agency of Canada (PHAC) and some 20 health non-governmental organizations (NGOs), was looking for an affordable marketing tool for the promotion of its website and contents to specific populations. Objective To test new and innovative marketing tools for a health promotion website in Canada. Methods Within the context and constraints of a governmental health promotion website, an adaptation of a commercial Internet viral marketing software platform was developed and implemented under the name “The Crazy Race”. This process was done interactively between seven NGOs and the CHN staff. The communication objectives were (a) to provide a meaningful visit that could communicate important public health messages, and (b) to increase subscriptions to its e-newsletter. A nine-step standardized Web-user experience (Internet path) was thus defined and experimented with under a pre-determined operating budget of less then Can$50,000, mainly paid for by participating organizations on a pay-per-performance basis. Results An initial group of 215 people were sent an invitation to participate in the campaign. Over its 15-day duration, the campaign generated by itself and without any media support a total of 110,200 Web user participants who registered and sent a total of 439,275 invitations (2% of the Canadian Web-user population of 21.8 million in 2006). The epidemic self-dissemination of the campaign occurred in both French and English populations and spread across all age groups. Two-thirds of the participants were women. Conclusions The use of an

  13. Internet marketing directed at children on food and restaurant websites in two policy environments.

    Science.gov (United States)

    Kent, M Potvin; Dubois, L; Kent, E A; Wanless, A J

    2013-04-01

    Food and beverage marketing has been associated with childhood obesity yet little research has examined the influence of advertising policy on children's exposure to food/beverage marketing on the Internet. The purpose of this study was to assess the influence of Quebec's Consumer Protection Act and the self-regulatory Canadian Children's Food and Beverage Advertising Initiative (CAI) on food manufacturer and restaurant websites in Canada. A content analysis of 147 French and English language food and restaurant websites was undertaken. The presence of child-directed content was assessed and an analysis of marketing features, games and activities, child protection features, and the promotion of healthy lifestyle messages was then examined on those sites with child-directed content. There were statistically no fewer French language websites (n = 22) with child-directed content compared to English language websites (n = 27). There were no statistically significant differences in the number of the various marketing features, or in the average number of marketing features between the English and French websites. There were no fewer CAI websites (n = 14) with child-directed content compared to non-CAI websites (n = 13). The CAI sites had more healthy lifestyle messages and child protection features compared to the non-CAI sites. Systematic surveillance of the Consumer Protection Act in Quebec is recommended. In the rest of Canada, the CAI needs to be significantly expanded or replaced by regulatory measures to adequately protect children from the marketing of foods/beverages high in fat, sugar, and sodium on the Internet. Copyright © 2012 The Obesity Society.

  14. Investor relations on the internet: Analysis of companies on the Serbian stock market

    Directory of Open Access Journals (Sweden)

    Đorđević Bojan

    2012-01-01

    Full Text Available Stockholders and other interested parties used to exchange information in writing by means of physical submission, while today with just a click on any known company’s Internet page it is possible to acquire both the information needed and its financial situation. The aim of this work is to indicate the lack of corporate culture and investor communication on the Serbian stock market by analyzing investor relations via the e-communication tools of some of the best Serbian companies. This study investigates investor relations on the Internet of companies listed on the Belgrade Stock Exchange (BELEX 15 and BELEX LINE. For this purpose, the websites of the 20 largest listed companies of the Republic of Serbia were screened for investor relations items. Results obtained by using a three-stage model show that most companies in Serbia are at the second stage of internet investor relations, i.e., where information available through other sources is combined to better inform investors. In the third stage companies use the full interactive possibilities of the Internet for investor relations purposes. The author also stresses that the quality of investor relations must be a part of every company’s strategic vision.

  15. Internet

    Institute of Scientific and Technical Information of China (English)

    2001-01-01

    微软想要统治Internet,Windows XP就是这个计划中的一个组成部分。微软已经努力争取提供连接Internet的最方便、最完整的方法。新的操作系统含有Internet Explorer 6(IE6)、新的保密功能以及防火墙保护。Windows XP甚至包含有一个Macromedia Flash播放器插件。但是对Sun微系统公司的打击就是

  16. A internet na escola fundamental: sondagem de modos de uso por professores

    Directory of Open Access Journals (Sweden)

    Santos Gilberto Lacerda

    2003-01-01

    Full Text Available Esta investigação objetiva o esclarecimento de modalidades de uso da internet em situações de ensino fundamental, em escolas das redes pública e particular do Distrito Federal. Trata-se de uma pesquisa que empregou leitura qualitativa de dados quantitativos em que, por meio de questionários, entrevistas e observações diretas, abordamos a atuação de vinte professores para explicitar de que forma os conteúdos disponibilizados por meio da internet estão sendo apreendidos e trabalhados em sala de aula, o tipo de navegação nos hipertextos eletrônicos que tem sido proposto aos alunos e uma tipologia de modalidades de uso da internet na educação. Os dados indicam que há quatro modalidades de navegação (aleatória e linear; orientada e problematizada; por meio de pedagogia de projetos e por meio de abordagens de construção de hipertextos. Indicam também que os professores são capazes de avançar em uma utilização mais interessante da internet como meio de ensino e de aprendizagem e que a escola, com seu ritmo e ritos, constitui uma amarra importante. Sem dúvida, há um clamor geral pela mudança. Se os alunos sentem-se pouco à vontade com a forma e o hermetismo com que as relações educativas vêm sendo conduzidas, o que é traduzido na prática por um desinteresse sistemático pela escola, o mesmo parece acontecer com os professores, sobretudo quando eles são cobrados por gestores, pais, alunos e teóricos da educação para assumirem posturas docentes para as quais eles não foram preparados.

  17. Internacionalización e Internet: Una nueva mirada al marketing internacional

    Directory of Open Access Journals (Sweden)

    Verónica Henao Posada

    2013-06-01

    Full Text Available La economía de la información y la empresa red constituyen la base de una nueva gestión empresarial. Hoy se habla de estructuras horizontales, flexibilidad en los procesos y trabajo en equipo. Estos cambios en la economía global han influido en el desarrollo de los negocios internacionales y en la evolución del marketing internacional. Además, gracias a la Internet el mercado de masas se convierte en un mercado de nichos y las empresas tienen más oportunidades de acceder a los mercados exteriores. Finalmente, existen diversas herramientas en Internet que potencializan la internacionalización de las empresas, y la gestión de la marca, permitiendo la construcción de relaciones a largo plazo con las demás partes de la cadena de suministro.

  18. [Direct-to-consumer genetic testing through Internet: marketing, ethical and social issues].

    Science.gov (United States)

    Ducournau, Pascal; Gourraud, Pierre-Antoine; Rial-Sebbag, Emmanuelle; Bulle, Alexandre; Cambon-Thomsen, Anne

    2011-01-01

    We probably did not anticipate all the consequences of the direct to consumer genetic tests on Internet, resulting from the combined skills of communication and genomic advances. What are the commercial strategies used by the companies offering direct-to-consumer genetic tests on Internet and what are the different social expectations on which they focus? Through a quantitative and qualitative analysis of the web sites offering such tests, it seems that these companies target a triple market based on: the "healthism" which raises health and hygiene to the top of the social values; the contemporary demands of the users to become actual actors of health decisions; and finally on the need for bio-social relationships. These three commercial strategies underlie various ethical and societal issues justifying a general analysis.

  19. Comparison of the Microbial Quality of Lamb and Goat Meat Acquired from Internet and Local Retail Markets.

    Science.gov (United States)

    Kim, Chyer; Stein, Roslyn A; Pao, Steven

    2015-11-01

    This study was conducted to evaluate the microbial quality of lamb and goat meat sold through local (Virginia) and Internet (U. S.) retail markets. A total of 134 frozen meat products consisting of locally purchased lamb ground (LLG) and lamb chops and Internet-procured lamb ground, goat ground, lamb chops (ILC), goat chops (IGC), lamb stew, and goat stew were tested. Significantly higher levels of aerobic mesophiles, psychrotrophs, and coliforms were found in the meat locally acquired than in the meat procured from the Internet. Similar average prevalence (27%) of Escherichia coli was observed regardless of market source. Ground meat had significantly high levels and prevalence of mesophiles, psychrotrophs, coliforms, and Listeria spp. One sample of LLG contained Campylobacter, and one sample of IGC contained Salmonella. Listeria spp. were present in 23 to 40% and 17 to 80% of samples from local and Internet markets, respectively. Pulsed-field gel electrophoresis (PFGE) of isolated E. coli strains revealed brand specificity and genomic diversity. No isolate from different brands and market sources had matching PFGE profiles. The average price of Internet meat ($23.4/kg) was about 1.2 times higher than the price of local meat, except for ILC, whose price was 2.7 times higher. This study revealed differences in microbial quality of lamb and goat meat based on market source; thus, meat products should be handled carefully regardless of market source because of the presence of high microbial levels and the high prevalence of pathogens.

  20. Fifteen Minutes of Fame? The Market Impact of Internet Stock Picks

    OpenAIRE

    Peter Antunovich; Asani Sarkar

    2006-01-01

    We examine 120 Nasdaq and Over-the-Counter "buy" recommendations made by Internet sites from April 1999 to June 2001. The stock picks show substantial short- and long-run price and liquidity gains, although no new information is revealed about them. For example, liquidity one year after the pick day remains higher for these stocks than for a sample matched according to size, book-to-market value, and liquidity in the preceding year. In addition, after controlling for fundamental and microstru...

  1. Olfaktorický marketing a jeho vliv na prodej

    OpenAIRE

    Šimáčková, Pavla

    2018-01-01

    The Bachelor's Thesis entitled "Olfactory marketing and its sales impact" addresses the marketing possibilities of our olfactory sense utilisation in marketing. This Thesis is divided into three parts. The first part is supposed to put the readers in the context of the field. It tries to provide the readers with sensory marketing overview since the olfactory marketing is its subcategory. This theoretical part of Thesis includes concepts relating to human sensory perception, a definition of se...

  2. Digital Marketing- A Study on Internet Advertising, SMS Advertising and Blog with emphasis on Alcohol Brands in Malaysia

    OpenAIRE

    Chan, Wai Fong

    2007-01-01

    The dynamic evolution of technologies offers boundless opportunities for marketing communication, especially for alcohol brands in Malaysia which are in the “semi-dark market” environment and are restricted from mass advertising, the introduction of digital marketing certainly gave rise to a new ray of hope. The aim of this study is to examine the consumers’ response toward the three marketing communication choices i.e. Internet ad, SMS ad and blog and recommend the method to capitalise on th...

  3. Prospects for utilisation of non-vacancy Internet data in labour market analysis—an overview

    Directory of Open Access Journals (Sweden)

    Karolien Lenaerts

    2016-01-01

    Full Text Available Abstract Along with the advancement of the Internet in the last decade, researchers have increasingly identified the web as a research platform and a data source, pointing out its value for labour market analysis. This article presents a review of online data sources for this field. Specifically, the article introduces web-based research, focusing on the potential of relatively new data sources such as Google Trends, social networks (LinkedIn, Facebook and Twitter and Glassdoor (surveys. For these data sources, a review is done and recent empirical applications are listed. Web-based data can further our understanding of the dynamics of the labour market. JEL codes: E4, J2

  4. Internetový marketing na příkladu vybrané společnosti

    OpenAIRE

    Šolcová, Klára

    2009-01-01

    The aim of this thesis is to propose improvements to the web presentation of selected company according to the theory relating to internet marketing with a focus on marketing in search engines. The theoretical part deals with basic information about the marketing mix and the internet and then the communications mix online. Most of the theoretical part is devoted to basic aspects of search marketing, respectively optimizing websites for search engines. Practical part summarizes some of the the...

  5. Evaluation of internet websites marketing herbal weight-loss supplements to consumers.

    Science.gov (United States)

    Jordan, Melanie A; Haywood, Tasha

    2007-11-01

    The aim of this study was to evaluate the quality and quantity of drug information available to consumers on Internet websites marketing herbal weight-loss dietary supplements in the United States. We conducted an Internet search using the search engines Yahoo and Google and the keywords "herbal weight loss." Website content was evaluated for the presence of active/inactive ingredient names and strengths and other Food and Drug Administration (FDA) labeling requirements. Information related to drug safety for the most common herbal ingredients in the products evaluated was compared against standard herbal drug information references. Thirty-two (32) websites were evaluated for labeling requirements and safety information. All sites listed an FDA disclaimer statement and most sites (84.4%) listed active ingredients, although few listed strengths or inactive ingredients. Based on the drug information for the most common ingredients found in the weight-loss dietary supplements evaluated, potential contraindications for cardiovascular conditions, pregnancy/nursing, and high blood pressure were listed most frequently (73%, 65.5%, and 37%, respectively), whereas few websites listed potential drug interactions or adverse reactions. Potential hazards posed by dietary supplements may not be accurately, if at all, represented on Internet websites selling these products. Since consumers may not approach their physicians or pharmacists for information regarding use of dietary supplements in weight loss, it becomes necessary for health care providers to actively engage their patients in open discussion regarding the use, benefits, and hazards of dietary supplements.

  6. A critical evaluation of Internet marketing of products that contain ephedra.

    Science.gov (United States)

    Ashar, Bimal H; Miller, Redonda G; Getz, Kelly J; Pichard, Carmen P

    2003-08-01

    To evaluate information contained within Internet sites that advertise and market dietary supplements containing ephedra. We conducted an Internet search to identify Web sites advertising weight-loss supplements that contained ephedra. Between July 7 and July 18, 2002, 4 search engines were used by entering the term herbal weight loss. Outcome measures included disclosure of potential adverse effects of or contraindications to ephedra-containing supplements, disclosure of ephedra alkaloid dosage, and presence of misleading or incorrect information. Thirty-two products and advertisements were identified and systematically evaluated for deviance from truth-in-advertising standards. Of the 32 Web sites analyzed, 13 (41%) failed to disclose potential adverse effects or contraindications to supplement use. Seventeen (53%) did not reveal the dosage of ephedra alkaloids that was recommended. More importantly, 11 sites (34%) contained incorrect or misleading statements, some of which could directly result in serious harm to consumers. If dietary supplements containing ephedra are to continue to be marketed freely, substantial reform in advertising regulation and enforcement is warranted.

  7. Marketing na sociálních médiích se zaměřením na cestovní ruch

    OpenAIRE

    Jiránek, Pavel

    2017-01-01

    The subject of this Master's thesis is social media and its utilization in tourism marketing. The aim of the thesis is to determine which social media are most useful for tourism marketing and identify effective ways of social media marketing in tourism. The opening chapter deals with the development and current state of the Internet, digital marketing and individual types of social media. The second chapter examines the influence of social media on travelers and trends in social media market...

  8. Impactos da internet na indústria farmacêutica: novo modelo de negócios na economia da informação

    OpenAIRE

    Andrade, Marcelo Gelamos de

    2010-01-01

    Trata dos efeitos da Internet sobre as organizações, abordando as características da chamada Nova Economia da Informação. Focando a Indústria Farmacêutica, analisa os fundamentos que devem ser considerados pelas na revisão de seus modelos estratégicos e a proposição de um novo modelo de negócios para a Indústria Farmacêutica tomando em conta os impactos da Internet.

  9. 铁路移动互联网营销策略研究%Railway mobile Internet marketing strategy

    Institute of Scientific and Technical Information of China (English)

    田亚明

    2017-01-01

    在研究铁路移动互联网营销渠道和业务布局的基础上,本文立足于微信、微博和APP 3个受众面广、活跃度高、认同感强的移动互联网入口,分别阐明了各自的营销思路、方式和内涵,对铁路移动互联网营销具有重要的意义.%Based on the study of railway mobile Internet marketing channels and business layout, this article was based on WeChat, micro-blog and APP, which were the mobile Internet portal of audience wide, high activity, strong sense of identity. Each marketing idea, way and connotation were expounded respectively. It was of great significance to strengthen and optimize the railway mobile Internet marketing.

  10. Use of Internet viral marketing to promote smoke-free lifestyles among Chinese adolescents.

    Science.gov (United States)

    Ip, Patrick; Lam, Tai-Hing; Chan, Sophia Siu-Chee; Ho, Frederick Ka-Wing; Lo, Lewis A; Chiu, Ivy Wing-Sze; Wong, Wilfred Hing-Sang; Chow, Chun-Bong

    2014-01-01

    Youth smoking is a global public health concern. Health educators are increasingly using Internet-based technologies, but the effectiveness of Internet viral marketing in promoting health remains uncertain. This prospective pilot study assessed the efficacy of an online game-based viral marketing campaign in promoting a smoke-free attitude among Chinese adolescents. One hundred and twenty-one Hong Kong Chinese adolescents aged 10 to 24 were invited to participate in an online multiple-choice quiz game competition designed to deliver tobacco-related health information. Participants were encouraged to refer others to join. A zero-inflated negative binomial model was used to explore the factors contributing to the referral process. Latent transition analysis utilising a pre- and post-game survey was used to detect attitudinal changes toward smoking. The number of participants increased almost eightfold from 121 to 928 (34.6% current or ex-smokers) during the 22-day campaign. Participants exhibited significant attitudinal change, with 73% holding negative attitudes toward smoking after the campaign compared to 57% before it. The transition probabilities from positive to negative and neutral to negative attitudes were 0.52 and 0.48, respectively. It was also found that attempting every 20 quiz questions was associated with lower perceived smoking decision in future (OR = 0.95, p-value online game-based viral marketing programme was effective in reaching a large number of smoking and non-smoking participants and changing their attitudes toward smoking. It constitutes a promising practical and cost-effective model for engaging young smokers and promulgating smoking-related health information among Chinese adolescents.

  11. Use of Internet viral marketing to promote smoke-free lifestyles among Chinese adolescents.

    Directory of Open Access Journals (Sweden)

    Patrick Ip

    Full Text Available PURPOSE: Youth smoking is a global public health concern. Health educators are increasingly using Internet-based technologies, but the effectiveness of Internet viral marketing in promoting health remains uncertain. This prospective pilot study assessed the efficacy of an online game-based viral marketing campaign in promoting a smoke-free attitude among Chinese adolescents. METHODS: One hundred and twenty-one Hong Kong Chinese adolescents aged 10 to 24 were invited to participate in an online multiple-choice quiz game competition designed to deliver tobacco-related health information. Participants were encouraged to refer others to join. A zero-inflated negative binomial model was used to explore the factors contributing to the referral process. Latent transition analysis utilising a pre- and post-game survey was used to detect attitudinal changes toward smoking. RESULTS: The number of participants increased almost eightfold from 121 to 928 (34.6% current or ex-smokers during the 22-day campaign. Participants exhibited significant attitudinal change, with 73% holding negative attitudes toward smoking after the campaign compared to 57% before it. The transition probabilities from positive to negative and neutral to negative attitudes were 0.52 and 0.48, respectively. It was also found that attempting every 20 quiz questions was associated with lower perceived smoking decision in future (OR = 0.95, p-value <0.01. CONCLUSIONS: Our online game-based viral marketing programme was effective in reaching a large number of smoking and non-smoking participants and changing their attitudes toward smoking. It constitutes a promising practical and cost-effective model for engaging young smokers and promulgating smoking-related health information among Chinese adolescents.

  12. FAKTOR ADOPSI INTERNET MARKETING UNTUK USAHA MIKRO DAN USAHA KECIL MENENGAH (UMKM DI KABUPATEN KUDUS DENGAN SEM (STRUCTURAL EQUATION MODEL DAN FRAMEWORK COBIT 4.1

    Directory of Open Access Journals (Sweden)

    Endang Supriyati

    2013-06-01

    Full Text Available ABSTRAK Pemasaran melalui internet merupakan strategi baru dalam era teknologi informasi saat ini. Teknologi informasi diarahkan untuk mendukung proses bisnis utama dan pendukung yang ada di Usaha Mikro Dan Usaha Kecil Menengah (UMKM. Penelitian ini dilakukan pada UMKM di Kab Kudus yang bergerak di bidang konveksi dan kerajinan bordir. Analisa terhadap Tata Kelola TI diperoleh Domain COBIT yang sesuai yaitu PO5 (Mengukur Investasi TI. Indikator yang dianalisa adalah indikator penggunaan internet marketing. Dari identifikasi ini, kuisioner disebar ke UMKM. Pendekatan Struktural Equation Modeling (SEM digunakan untuk menganalisa secara empiris tentang faktor-faktor yang terkait dengan penggunaan internet marketing dalam memasarkan produk UMKM. Dari hasil penelitian ini menunjukkan bahwa korelasi Internet Marketing dengan PO5 cukup kuat (-0,358 akan tetapi arahnya negatif sehingga semakin kecil pengaturan investasi TI semakin kecil juga penggunaan Internet Marketing. Kata Kunci : UMKM, Internet marketing, COBIT, PO5, SEM

  13. Lutas por reconhecimento dos surdos na Internet: efeitos políticos do testemunho

    Directory of Open Access Journals (Sweden)

    Regiane L. O. Garcêz

    2009-10-01

    Full Text Available Neste artigo investigamos as oportunidades que a internet favorece para grupos minoritários e marginalizados expressarem-se. Voltamos nossa atenção para a luta pelo reconhecimento empreendida por pessoas surdas e em particular para a representação política das lideranças do movimento social dos surdos e para as contestações em torno das definições de "bem comum" reveladas pelos membros dessa coletividade. Tomamos como material de análise os testemunhos de vida expressos em dois ambientes virtuais diferentes na Internet: o sítio eletrônico de uma associação de surdos - a Federação Nacional de Educação e Integração dos Surdos (Feneis - e um fórum de discussão de uma rede virtual de relacionamentos (o Orkut. Os testemunhos do sítio da Feneis revelam um discurso público relativamente homogêneo - com definições de bem viver e projeções de metas futuras - que busca demonstrar a existência de um "nós", mediar a formação da opinião e expressar a vontade política. Já a análise do fórum do Orkut mostra que afetados e concernidos, ao discutirem sobre suas aspirações individuais e seus interesses, produzem grande fragmentação sobre detalhes do bem comum. Argumentamos que o uso do testemunho produz diferentes efeitos no que concerne ao intercâmbio de experiências, à defesa da legitimidade das reivindicações e à aprendizagem coletiva, em diferentes ambientes virtuais.

  14. Educação musical, jovens e pesquisa na internet: compartilhando procedimentos metodológicos

    Directory of Open Access Journals (Sweden)

    Margarete Arroyo

    2017-12-01

    Full Text Available Este artigo compartilha e discute procedimentos metodológicos que se valeram da internet como campo empírico e como instrumento de investigação acerca da aprendizagem musical por adolescentes e jovens brasileiros. Tomando como referência três pesquisas que envolveram nativos digitais, o objetivo deste texto está em ressaltar a internet como contexto e instrumento instigador para a pesquisa contemporânea na área da educação musical. As três investigações qualitativas tiveram coletas de dados realizadas entre janeiro de 2011 e abril de 2015 e utilizaram procedimentos da pesquisa documental na internet, da etnografia virtual e do estudo de casos múltiplos on-line. Além das possiblidades que essas três pesquisas na e com a internet indicaram, outras investigações mostram-se plausíveis como estudos longitudinais e comparativos.

  15. TURISMO DE AVENTURA E ECOTURISMO NA REGIÃO DA BODOQUENA: Internet e Planejamento

    Directory of Open Access Journals (Sweden)

    Amli Paula Martins de Miranda

    2011-02-01

    Full Text Available Normal 0 21 false false false PT-BR X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Tabela normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif";} Resumo: O artigo analisa a presença do turismo na Região da Bodoquena (MS, considerando seu planejamento e presença das redes de informação, na Internet, na busca do desenvolvimento regional. A metodologia, a partir de visita técnica e entrevistas

  16. Marketing Strategies Used to Promote Children's Medicine Sold on Internet Sites of Pharmaceutical Stores.

    Science.gov (United States)

    Basch, Corey H; Roberts, Katherine J; Zagnit, Emily A; Martinez, Amairany

    2016-12-01

    Retail sales of over the counter (OTC) medications have risen steadily over the years; however, these products are not without potential risk. The aim of this study was to describe the marketing strategies used to promote OTC medicines to children and their parents. Data were collected from 187 product packaging of fever reducer, allergy, and cough medicines posted on the Internet sites of three of the largest pharmacies in the United States. Specific marketing information was collected related to flavorings and pictures appearing on the packaging. There was no significant difference between the type of medicine and whether they were flavored or not, as almost every product (95.7 %) indicated that it resembles a food flavoring. On almost all the packaging (92.5 %) the flavor was also indicated by words in different font sizes. Most of the products (83.4 %) showed a picture of a food product on their packaging. There was a significant difference between the medicine types by picture, with fever medicines having more pictures of food than either cough or allergy medicine. Stronger regulations of marketing strategies of these products are needed.

  17. Integrated Marketing Communication to Enhance Active User of Internet Banking Service: Case Study Bank XYZ

    OpenAIRE

    Prawitasari, Larasati; Hudrasyah, Herry

    2012-01-01

    Internet banking is a form of self-service technology. In the global banking business, Internet banking has a big role for doing the business. In developing country, Internet banking received relatively little attention although has been deployed for years. Only 3% of customer Bank XYZ in Indonesia using Internet banking service actively, although has been 9 years Bank XYZ introduced Internet banking service. This study addressed what factor that drives and influences Internet banking accepta...

  18. Internet little cigar and cigarillo vendors: Surveillance of sales and marketing practices via website content analysis.

    Science.gov (United States)

    Williams, Rebecca S; Derrick, Jason C

    2018-04-01

    Cigar sales have nearly doubled as cigarette sales have dropped, and large cigars have been replaced by little cigars and cigarillos (LCCs). Many LCCs are flavored, are perceived as less harmful than cigarettes, and have become increasingly available from e-commerce sources. We conducted surveillance of the online retail environment in 2013 and 2014 for LCCs in order to describe characteristics of Internet tobacco vendors selling LCCs and their sales and marketing practices, youth access practices, and their practices in relation to cigarette and other tobacco product sales. In 2013, we identified and manually screened 32,446 websites, yielding 500 unique Internet LCC vendors. In 2014, we identified 511 vendors selling LCCs from a list of 31,239 manually screened websites. We then selected 249 in 2013 and 263 in 2014 for content analysis focusing on six domains including demographics, youth access, payment and delivery, products for sale, promotions and claims, and prices. Just over half of vendors in both years were located solely in the U.S. with 70.1% of those selling flavored LCCs in 2013 and 76.1% in 2014. Nearly half only used proven ineffective age verification strategies and another 10% made no attempts to verify age at all. Most vendors accepted credit cards and advertised using the United States Postal Service. Half of vendors featured a variety of health warnings and most featured promotions. Federal bans on flavored cigarettes and restrictions on age verification, payment, and shipping for Internet tobacco sales should be extended to include LCCs. Copyright © 2018 Elsevier Inc. All rights reserved.

  19. Is the Internet making markets more efficient? The evidence according to price indicators in Spain

    Directory of Open Access Journals (Sweden)

    Ferran Sabate

    2009-04-01

    Full Text Available It has been theorized that low search costs associated with e-commerce imply greater levels of efficiency relative to the conventional retail channels. Multiple empirical studies confirm this hypothesis concerning price level, although the evidence is mixed relative to price dispersion. This article empirically compares the efficiency of the Internet with the conventional retail channel through 4 price indicators for the CD market. The results, based on 1,603 prices collected in Spain, are surprising. The conventional channel shows greater efficiency for both posted and final prices. These findings together with the coincident results of other reviewed studies would suggest key factors related to the development of e-commerce. Implications of the study and future considerations are discussed.

  20. A precursor of market crashes: Empirical laws of Japan's internet bubble

    Science.gov (United States)

    Kaizoji, T.

    2006-03-01

    In this paper, we quantitatively investigate the properties of a statistical ensemble of stock prices. We focus attention on the relative price defined as X(t) = S(t)/S(0), where S(0), is the stock price for an onset time of the bubble. We selected approximately 3200 stocks traded on the Japanese Stock Exchange, and formed a statistical ensemble of daily relative prices for each trading day in the 3-year period from January 4, 1999 to December 28, 2001, corresponding to the period in which internet Bubble formed and crashed in the Japanese stock market. We found that the upper tail of the complementary cumulative distribution function of the ensemble of the relative prices in the high value of the price is well described by a power-law distribution, P(S>x) ˜x-α , with an exponent that moves over time. Furthermore we found that as the power-law exponents α approached two, the bubble burst. It is reasonable to suppose that it indicates that internet bubble is about to burst.

  1. A experiência UbuWeb: arte e arquivo na internet

    Directory of Open Access Journals (Sweden)

    Rodrigo José Brasil Silva

    2014-12-01

    Full Text Available http://dx.doi.org/10.5007/1807-9288.2014v10n2p3 A partir de uma análise do website de arte de “vanguarda” UbuWeb, este artigo pretende refletir sobre os conceitos e as premissas teóricas que norteiam a concepção do website, considerado uma referência de conteúdo artístico e cultural por muitos artistas e intelectuais. Busca-se verificar quais foram as prerrogativas utilizadas para a sua criação e quais os conceitos teóricos que lhe servem de referência. A análise do website suscita também reflexões sobre os critérios adotados para o arquivamento e compartilhamento dos bens culturais e artísticos na internet, a possibilidade de interatividade e criação coletiva, os direitos autorais e a própria concepção de autoria das obras.

  2. Use of Internet Viral Marketing to Promote Smoke-Free Lifestyles among Chinese Adolescents

    Science.gov (United States)

    Ip, Patrick; Lam, Tai-Hing; Chan, Sophia Siu-Chee; Ho, Frederick Ka-Wing; Lo, Lewis A.; Chiu, Ivy Wing-Sze; Wong, Wilfred Hing-Sang; Chow, Chun-Bong

    2014-01-01

    Purpose Youth smoking is a global public health concern. Health educators are increasingly using Internet-based technologies, but the effectiveness of Internet viral marketing in promoting health remains uncertain. This prospective pilot study assessed the efficacy of an online game-based viral marketing campaign in promoting a smoke-free attitude among Chinese adolescents. Methods One hundred and twenty-one Hong Kong Chinese adolescents aged 10 to 24 were invited to participate in an online multiple-choice quiz game competition designed to deliver tobacco-related health information. Participants were encouraged to refer others to join. A zero-inflated negative binomial model was used to explore the factors contributing to the referral process. Latent transition analysis utilising a pre- and post-game survey was used to detect attitudinal changes toward smoking. Results The number of participants increased almost eightfold from 121 to 928 (34.6% current or ex-smokers) during the 22-day campaign. Participants exhibited significant attitudinal change, with 73% holding negative attitudes toward smoking after the campaign compared to 57% before it. The transition probabilities from positive to negative and neutral to negative attitudes were 0.52 and 0.48, respectively. It was also found that attempting every 20 quiz questions was associated with lower perceived smoking decision in future (OR  = 0.95, p-value non-smoking participants and changing their attitudes toward smoking. It constitutes a promising practical and cost-effective model for engaging young smokers and promulgating smoking-related health information among Chinese adolescents. PMID:24911010

  3. Divulgação de responsabilidade social na internet : estudo descritivo das páginas de Internet dos maiores bancos mundiais

    OpenAIRE

    Vilar, Vítor Hugo Duarte

    2012-01-01

    Dissertação de Mestrado em Comercio Electrónico e Internet apresentada à Universidade Aberta A relação das empresas com o seu meio envolvente influencia hoje cada vez mais o lugar que estas ocupam ou lhes é permitido ocupar, nas sociedades. A responsabilidade social empresarial tornou-se assim num tema central na gestão e na operação das organizações. A sua divulgação, mais do que uma comunicação tem agora de ser uma discussão entre as empresas e quem com elas se relaciona. É neste cenário...

  4. An Internet Application To Relieve Constraints in the Flow of Technical Information--The Virtual Technology Market (VTM).

    Science.gov (United States)

    Beverly, James E.; Xue, Lan; Lee, Chung-Shing

    1996-01-01

    Reports on the use of the Internet and World Wide Web as a virtual technology market (VTM) for information and technology transfer. The project focuses on creating awareness of technology demand (problems) and linking it to technology supply (solutions) in the field of particle technology and multiphase processes in the chemical industry. Benefits…

  5. MainXchange in the Classroom: The New Internet Stock Market Game. Teacher's Guide and Student Activities.

    Science.gov (United States)

    1998

    This teaching guide/student activities booklet, for grades 6-9 and 7-11, outlines an Internet-based stock exchange simulation that allows students to learn about the stock market in a fun format. The simulation (the "MainXchange") described in the booklet offers students the opportunity to engage in "real-life" investing, while…

  6. Espaços e fronteiras da "liberdade de expressão" em blogs na internet

    OpenAIRE

    Komesu,Fabiana

    2010-01-01

    Neste artigo, proponho discutir a noção corrente de "liberdade de expressão", comumente associada a práticas de escrita na internet, a exemplo de blogs. De uma perspectiva dos estudos da Análise do Discurso, interessa-me observar questões de ordem linguística e discursiva que possibilitam a emergência de certos enunciados em rede, em meio à trama da multiplicidade das relações sociais que condicionam o(s) dizer(es) na contemporaneidade. De maneira particular, busco caracterizar as condições d...

  7. Exploring the e-cigarette e-commerce marketplace: Identifying Internet e-cigarette marketing characteristics and regulatory gaps.

    Science.gov (United States)

    Mackey, Tim K; Miner, Angela; Cuomo, Raphael E

    2015-11-01

    The electronic cigarette (e-cigarette) market is maturing into a billion-dollar industry. Expansion includes new channels of access not sufficiently assessed, including Internet sales of e-cigarettes. This study identifies unique e-cigarette Internet vendor characteristics, including geographic location, promotional strategies, use of social networking, presence/absence of age verification, and consumer warning representation. We performed structured Internet search engine queries and used inclusion/exclusion criteria to identify e-cigarette vendors. We then conducted content analysis of characteristics of interest. Our examination yielded 57 e-cigarette Internet vendors including 54.4% (n=31) that sold exclusively online. The vast majority of websites (96.5%, n=55) were located in the U.S. Vendors used a variety of sales promotion strategies to market e-cigarettes including 70.2% (n=40) that used more than one social network service (SNS) and 42.1% (n=24) that used more than one promotional sales strategies. Most vendors (68.4%, n=39) displayed one or more health warnings on their website, but often displayed them in smaller font or in their terms and conditions. Additionally, 35.1% (n=20) of vendors did not have any detectable age verification process. E-cigarette Internet vendors are actively engaged in various promotional activities to increase the appeal and presence of their products online. In the absence of FDA regulations specific to the Internet, the e-cigarette e-commerce marketplace is likely to grow. This digital environment poses unique challenges requiring targeted policy-making including robust online age verification, monitoring of SNS marketing, and greater scrutiny of certain forms of marketing promotional practices. Copyright © 2015 Elsevier Ireland Ltd. All rights reserved.

  8. Internet finance: Digital currencies and alternative finance liberating the capital markets

    Directory of Open Access Journals (Sweden)

    Kim Wales

    2015-09-01

    Full Text Available This article discusses how the sudden shift in policy reform and innovation has the potential to liberate the financial markets. The economic potential of internet finance is beginning to take hold across the capital markets as industries like Peer – to – Peer Lending, Equity and Debt based Crowdfunding and virtual currencies and cryptocurrencies which are types of digital currency are quickly transforming the way businesses are being financed. From borrowing and lending, buying and selling securities, to conducting wire transfers internationally, these innovations are creating a new class and generation of investors will source investments opportunities. Helping institutions and governments assess risks and manage performance in order to determine where to deploy capital; and showing signs of lessening the inequality gap. Following the neolithic agricultural revolution and the industrial revolution, this new revolution will enable more people to access financial services in less traditional ways, especially the unbanked world with its huge potential. These new financial opportunities, such as peer – to - peer (P2P lending, will be discussed and examined, and we will stress how they can allow people to bypass current barriers in the global economy. We conclude by arguing that all these developments, energized by the efforts of innovators and entrepreneurs, have the potential to radically transform the world in which we live, while promoting the core values of industrialized societies including democracy, capital formation, sustainability, and equality without solely relying on tax increases

  9. DSHEA's third-party literature exemption; mail order sales, direct marketing, and Internet use.

    Science.gov (United States)

    Raubicheck, C J

    1999-01-01

    This article examines ways in which marketers of dietary supplements can make use of the "third-party literature" section of the Dietary Supplement Health and Education Act of 1994 (DSHEA). This provision permits persons or entities, other than manufacturers or distributors, to distribute to consumers certain publications in connection with the sale of particular supplements. These publications may include statements about the therapeutic benefits of such products without subjecting the products to regulation by the Food and Drug Administration (FDA) as unapproved new drugs. Specifically, this article addresses the following: Can a dietary supplement manufacturer or distributor send third-party literature about a dietary supplement to a customer in a mail order sales transaction? Can third-party literature be disseminated by mail with dietary supplement catalogues only? Can third-party literature be disseminated by sales representatives engaged in direct marketing of dietary supplements? Can third-party literature appear on the Internet? The answer appears to be affirmative in each of these situations.

  10. Evaluation of herbal dietary supplements marketed on the internet for recreational use.

    Science.gov (United States)

    Dennehy, Cathi E; Tsourounis, Candy; Miller, Amy E

    2005-10-01

    The Internet is a popular tool for marketing and purchasing herbal dietary supplements (DS). Various Web sites sell these products purely for recreational use. To describe the content of Web sites that advertise and market herbal DS for recreational use (ie, for the purpose of altering mood/behavior/or perception, "getting high," or as a substitute for a drug of abuse). Four major search engines and the search terms "buy herbal high" and "buy legal high" were used to identify Web sites selling herbal DS for recreational use. Web sites were evaluated for their country of origin and for compliance with the Dietary Supplement Health and Education Act (DSHEA). Products were evaluated for their ingredient lists, effect claims, comparisons with illicit drugs, adverse effects, drug interactions, and contraindications. Twenty-eight unique Web sites with 119 products were evaluated. Most sites were in the US (54%) and were in compliance with DSHEA. Forty-seven percent of the products were likened to illicit drugs, typically marijuana (48%) or 3-,4-methylene dioxyamphetamine (Ecstasy; 23%). The most common product ingredients were ephedra alkaloids (27%), Salvia divinorum (17%), kava (10%), guarana (10%), Acorus calamus (10%), and damiana (10%). Effect claims frequently involved the products' use as a hallucinogen (51%) or stimulant (39%). Sixty-four percent of the sites mentioned adverse effects, and 54% mentioned drug interactions. This study demonstrates that herbal DS are being marketed for use as legal alternatives to illicit drugs of abuse. Healthcare professionals need to be aware of this trend and the products that are involved.

  11. Uso dos recursos de Internet na Enfermagem: uma revisão Uso de los recursos de la Internet en la Enfermería: una revisión Use of Internet resources in Nursing: a review

    Directory of Open Access Journals (Sweden)

    Selina Guillen Freitas dos Santos

    2006-04-01

    Full Text Available Os recursos do sistema Internet estão cada vez mais popularizados em todas as áreas das atividades humanas na sociedade. Este artigo teve como objetivo identificar e descrever as principais modalidades de utilização da Internet pela enfermagem nas áreas de Educação, Assistência e Pesquisa. Trata-se de um estudo bibliográfico cuja fonte de dados foi a base de dados MEDLINE, usando-se expressões de pesquisa pertinentes às áreas enfocadas. Dos trabalhos referidos, 63 artigos foram selecionados. A principal utilização na área de Educação é o desenvolvimento de aplicações para promover ensino à distância; na área de Educação ao Paciente é a disponibilização de informação de saúde; na área de Assistência são as aplicações que oferecem protocolos assistenciais para promover a prática baseada em evidências e na área de Pesquisa é a coleta de dados on-line. Conclui-se que a enfermagem vem utilizando satisfatoriamente os recursos do sistema Internet e, isto tem contribuído para o próprio desenvolvimento da profissão.Los recursos del sistema Internet son amplamente popularizados en la mayoria de las actividades humanas en la sociedad. Esto artículo objectiva identificar y describir las principales modalidades de utilización de la Internet por la enfermería en las areas de Educación, Asistencia y Pesquisa. Es un estudio de revisión bibliográfica cuya fuente de datos fue la base de datos MEDLINE, usandose descriptores pertinentes a las areas enfocadas. De los trabajos referidos, 63 articulos fueran selecionados. La principal utilización en la area de Educación es el desarrollo de aplicaciones para promover la educacion a distancia; en la area de Educación al Paciente es la disponibilización de información de salud; en la area de Asistencia son las aplicaciones con protocolos asistenciales para promover la practica basada en evidencias y en la area de Pesquisa es la recolecta de datos online. Se ha

  12. Esfera pública e redes socias na Internet: O que é novo no Facebook?

    Directory of Open Access Journals (Sweden)

    Natalia Raimondo Anselmino

    2016-08-01

    Full Text Available Vivemos em sociedades altamente midiatizadas e não somente atravessadas pela ação dos meios de comunicação de massa mas, também, pelas novas tensões que assume o processo de midiatização a partir do desenvolvimento das redes sociais em Internet. Ao reconhecer a natureza ambiental e construtiva dos meios de comunicação de massa é possível, também, considerar a midiatização como modalidade nuclear da construção da esfera pública. Neste contexto, este artigo pergunta sobre os modos onde o funcionamento do Facebook e os discursos aí expostos participam na configuração da esfera pública contemporânea, assim como, ademais, sobre o grau de novidade que mostra dita intervenção a respeito da exercida pelos tradicionais meios de comunicação de massa. Em função de articular as reflexões expostas com alguns dos eixos que tomou o debate teórico lançado pela análise que realizou Habermas sobre a gênese e as transformações estruturais da vida pública, este artigo enfoca nestes três seguintes aspectos: a gestão da visibilidade, da colocação pública ou publicação; o lugar que ocupa o diálogo, a deliberação e o dissenso; a condição múltipla e móvel da esfera pública atual.

  13. Os programas de emagrecimento na Internet: um estudo exploratório Diet programs on the Internet: brief notes

    Directory of Open Access Journals (Sweden)

    Ligia Amparo da Silva Santos

    2007-01-01

    Full Text Available Este texto é parte de um estudo sobre estratégias educativas utilizadas pelos programas de emagrecimento oferecidos via Internet e tem como objetivo descrever e analisar alguns elementos estruturantes desses sites. Observou-se que os mesmos utilizam estratégias que se aproximam mais da realidade cotidiana dos participantes, e que aspectos psicológicos e motivacionais são considerados importantes. Além disso, há uma tentativa de criar estratégias educacionais que transitem da concepção do "fazer dieta" para o conceito de reeducação alimentar concebida como "o comer de tudo, sem passar fome". Tal fato revela uma aliança entre as ciências da nutrição e a gastronomia, que representa um elo importante nas tentativas do resgate do prazer em comer. Destaca-se a importância de estudar tais estratégias, uma vez que o emagrecimento tem sido uma meta desejada por grande parte da população, seja com objetivo de ampliar a qualidade da saúde, seja com fins estéticos.This paper aims to describe and analyze some elements of diet programs offered on the Internet. The study observed that strategies used by the programs are familiar to people, and that psychological and motivational aspects are important. Therefore, there is an attempt to create educational strategies ranging from the concept of "doing diet" to "nutritional re-education". The latter is understood as "to eat everything, without starving". This fact unveils an alliance between the nutritional sciences and gastronomy, which greatly helps recovering the pleasure of eating. The text points out the importance of studying such strategies, mainly because losing weight is the objective of the largest part of the population, either for improving health or for aesthetical purposes.

  14. Marketing Verde: responsabilidade social e ambiental integradas na envolvente de marketingGreen Marketing: integrated social and environmental responsibility in the marketing environmentMarketing Verde: responsabilidad social y ambiental integrada en la envolvente de marketing

    Directory of Open Access Journals (Sweden)

    DALMORO, Marlon

    2009-03-01

    Full Text Available RESUMOO presente estudo tem como objetivo principal analisar e descrever como a responsabilidade social e ambiental está integrada na envolvente de marketing de uma unidade franqueada da Companhia Coca-Cola. Ao encontro das percepções de Karna, Hansen e Juslin (2001, a envolvente de marketing é descrita, baseada em três níveis hierárquicos: marketing estratégico, estrutural e funcional. Neste sentido, realizou-se uma abordagem qualitativa com estudo de caso, no qual os dados foram coletados, por meio de entrevistas semiestruturadas com pessoas envolvidas no processo de gestão ambiental e social da empresa franqueada. No tratamento dos dados foi utilizada análise de conteúdo. Na percepção dos entrevistados, a empresa encontra-se em um avançado processo de integração em toda a organização de uma cultura de marketing verde, principalmente, pela relação de franqueado, mantida com a Companhia Coca-Cola. Observou-se que a empresa franqueada, bem como a companhia, de modo geral, encontram-se numa situação pró-ativa em termos de marketing verde, mesmo que o ambiente institucional não cumpra com o seu papel na plenitude.ABSTRACTThis study aims to describe and analyze as social and environmental responsibility is integrated in the marketing strategy of a Coca-Cola Company franchisee. By the perceptions of Karna, Hansen and Juslin (2001, environment marketing is described based on three hierarchical levels: strategic, structural and functional marketing. There has been developed a qualitative approach through case study, in which the data were collected through semi-structured interviews with people involved in the process of environmental and social management of the franchisee company. Data treatment was used in the analysis of content. In the interviewer’s perception, the company is in advanced process of integration across the organization of a green marketing culture, primarily by the relationship of the franchisee maintained

  15. Risk and opportunities connected to the adoption of internet banking in an emerging market

    Directory of Open Access Journals (Sweden)

    Mavetera Nehemiah

    2017-03-01

    Full Text Available This research investigate the adoption of Internet banking among Gaborone`s working class and university students. Internet banking comes with convenience and lower costs, which encourage customers to adopt it. Hindering factors to Internet banking adoption include lack of trust and awareness. The study is based on a quantitative research approach. The results suggest that Internet banking adoption is almost the same between the working class and university students. The main factors that support Internet banking adoption are perceived ease of use, perceived usefulness and compatibility. The study findings are consistent with previous studies done in other countries, which show same factors that promote and hinder internet banking adoption. The study therefore contributes to our understanding about factors that promote and hinder internet banking by customers. Furthermore studies may focus on the rate of internet adoption among age groups, income and social status

  16. Marketing na sociálních médiích se zaměřením na cestovní ruch

    OpenAIRE

    Scholz, Ondřej

    2014-01-01

    Master's thesis called Social Media Marketing Focusing on Tourism is devided into two parts. The first part examines general conditions for development of social media with regard to development of the internet and individual types of contemporary social media. The second part is focused on specifics of the tourism marketing. In this second part are also analyzed selected marketing activities of business entities in the tourism industry in social media. In the conclusion of the second part th...

  17. Transnacionalidade dos princípios da não-violação de privacidade na internet

    Directory of Open Access Journals (Sweden)

    Rachel Benedelli

    2006-06-01

    Full Text Available Este artigo tem como objetivo esclareceralguns mitos em relação à internet, principalmentesobre que não se poderia ter uma regulamentaçãodo Estado e que haveria liberdade absoluta nesseespaço. Então, como conseqüência desses mitos,a internet poderia ser usada de maneira indevida,causando uma aparente desordem nessa rede, comoa vulneração à intimidade, que leva à ofensa à honrados indivíduos. No entanto, é apresentado, aqui,que o ciberespaço tem mais regulamentos do quese supunha, haja vista que os princípios discutidosestão presentes na maioria dos EstadosDemocráticos de Direito.This article has as objective to clarifysome myths in relation to the internet, mainly onthat if it could not have a regulation of the Stateand that would have absolute freedom in thisspace. Then, as consequence of this myth, theInternet is used in improper way, causing anapparent clutter in this net, as the vulneração tothe privacy, that it leads to the offence to thehonor of the individuals. However, it is presented,here, that net has more regulations of what wasassumed, it has seen that the principles arguedhere are gifts in the majority of the DemocraticStates of Right.

  18. AFORIZAÇÕES E FEMINISMO NA INTERNET: ESTUDO DE FRASES CURTAS EMPREGADAS NO MOVIMENTO PRIMAVERA DAS MULHERES

    Directory of Open Access Journals (Sweden)

    Cristina Rothier Duarte

    2017-04-01

    Full Text Available Resumo: Neste trabalho, tratamos da análise de frases curtas que tiveram destaque nas redes sociais e em notícias que circularam na Internet, durante o último trimestre de 2015, ápice do movimento Primavera da Mulheres, com o objetivo de investigar o seu status de aforização, suas características enunciativas e o seu modo de funcionamento e de circulação. O corpus da pesquisa é composto pelas frases curtas Meu amigo secreto e Chega de fiu fiu, selecionadas na Internet por meio da ferramenta de busca do Google, bem como mediante trabalho interpretativo dos enunciados para a verificação de associação com o movimento feminista mencionado. Empregaremos como aporte teórico os estudos de análise do discurso de linha francesa, sobretudo, publicações de Dominique Maingueneau. Observamos durante a pesquisa que, de forma associada às aforizações estudadas, surgiram outras aforizações que, apesar de não terem se panaforizado, circularam significativamente na mídia eletrônica perpetuando a memória discursiva do Movimento Primavera das Mulheres. Por outro lado, percebemos também que o uso dessas frases assumiu outros discursos que, embora, muitas vezes, remetam-se à defesa de minorias, não mais traziam o discurso de combate ao machismo.

  19. As redes sociais na internet e suas apropriações por jovens brasileiros e portugueses em idade escolar

    Directory of Open Access Journals (Sweden)

    Luiz Alexandre da Silva Rosado

    Full Text Available O fenômeno das redes sociais on-line é marcante na atual fase da internet 2.0, tendo crescido vertiginosamente, a partir do ano 2005, com a adesão majoritária de jovens, que as acessam por computadores fixos e móveis, em plataformas dos mais variados tipos. Por meio delas, trocam mensagens e compartilham conteúdos os mais diversos. Diante desse cenário, com base em duas pesquisas convergentes, pretende-se discutir os usos e as apropriações das redes sociais on-line por jovens alunos do ensino fundamental e médio e destacar os pontos mais pertinentes da atual fase da internet nos contextos pessoal, familiar e escolar. Foram aplicados questionários, inspirados em modelo de pesquisa elaborado na Itália, a 404 alunos brasileiros de oito escolas no Rio de Janeiro e a 549 alunos portugueses de 11 escolas na região portuguesa de Castelo Branco. Com essa rica empiria, verificou-se em que pontos os jovens se aproximam dos ideais de uma nova subjetividade (o leitor imerso nas novas mídias e de um jovem naturalmente afeito aos suportes digitais (o nativo digital

  20. Computação de objetos distribuídos na era da internet

    Directory of Open Access Journals (Sweden)

    Désiré Nguessan

    2003-01-01

    Full Text Available In this paper, we discuss recent trends in distributed objects and the Internet computing technologies. Both technologies converge to create a paradigm for distributed computing. We provide an overview of CORBA (Common Object Request Broker Architecture, emphasizing its open architecture for distributed application based on distributed objects and the IIOP (Internet Inter-ORB Protocol that improve the integration of the applications in heterogeneous environments. The CORBA protocol is emerging as the business application messaging standard for the Internet and deserves attention from Information Technologies (IT organizations. We conclude that CORBA, together with the Internet, constitute a perfect symbiotic relationship to build, maintain and extend client/server applications with critical mission.

  1. Marketing w sporcie na przykładzie polskiej piłki siatkowej mężczyzn = Marketing in sport on the example of the Polish volleyball team

    Directory of Open Access Journals (Sweden)

    Emilia Matuszak

    2015-05-01

      Słowa kluczowe: marketing, sport, piłka siatkowa, produkt, cena, promocja, dystrybucja, sponsoring, reklama. Keywords: marketing, sports, volleyball, product, price, promotion, distribution, sponsorship, advertising.   Streszczenie                   Praca skupia się na marketingu w sporcie na przykładzie polskiej piłki siatkowej.             Celem badań było określenie wiedzy na temat marketingu w polskiej piłce siatkowej, w jaki sposób oraz w jakim stopniu stosowany jest marketing. Badania zostały przeprowadzone internetowo przy pomocy kwestionariusza ankiety. Ankietowanymi były osoby korzystające z Internetu oraz interesujące się piłką siatkową.             Wyniki wskazały, że cały czas rozwija się marketing w polskiej siatkówce oraz, że wiedza badanych na temat marketingu w piłce siatkowej jest duża. Ankietowani wiedzą jak powinna wyglądać promocja oraz w jaki sposób można lepiej promować piłkę siatkową w naszym kraju.   Abstract Work focuses on marketing in sports on the example of the Polish volleyball. Aim of the study was to determine the knowledge of Polish volleyball marketing, how and to what extent is used for marketing. Tests have been carried out online with the help of a questionnaire survey. Survey on persons using the Internet and interesting like ball volleyball. The results indicated that all the time developing marketing in the retina and that knowledge test on marketing for men's volleyball is large. It know how should look like promotion and how you can better promote volleyball in our country.

  2. Relevant factors for the impact of social media marketing strategies: Empirical study of the internet travel agency sector

    OpenAIRE

    Lebherz, Philipp Robert

    2011-01-01

    Projecte final de carrera fet en col.laboració amb Karlsruher Institut für Technologie English: Final proyect with the topic "relevant factors for the impact of social media marketing strategies - an empirical study of the internet travel agency sector" at Faculty of Informatics and the chair of management. Supervised by Ferran Sabaté and Antonio Cañabate. Student Philipp Lebherz.

  3. Combining Internet monitoring processes, packaging and isotopic analyses to determine the market structure: example of Gamma Butyrolactone.

    Science.gov (United States)

    Pazos, Diego; Giannasi, Pauline; Rossy, Quentin; Esseiva, Pierre

    2013-07-10

    The Internet is becoming more and more popular among drug users. The use of websites and forums to obtain illicit drugs and relevant information about the means of consumption is a growing phenomenon mainly for new synthetic drugs. Gamma Butyrolactone (GBL), a chemical precursor of Gamma Hydroxy Butyric acid (GHB), is used as a "club drug" and also in drug facilitated sexual assaults. Its market takes place mainly on the Internet through online websites but the structure of the market remains unknown. This research aims to combine digital, physical and chemical information to help understand the distribution routes and the structure of the GBL market. Based on an Internet monitoring process, thirty-nine websites selling GBL, mainly in the Netherlands, were detected between January 2010 and December 2011. Seventeen websites were categorized into six groups based on digital traces (e.g. IP addresses and contact information). In parallel, twenty-five bulk GBL specimens were purchased from sixteen websites for packaging comparisons and carbon isotopic measurements. Packaging information showed a high correlation with digital data confirming the links previously established whereas chemical information revealed undetected links and provided complementary information. Indeed, while digital and packaging data give relevant information about the retailers, the supply routes and the distribution close to the consumer, the carbon isotopic data provides upstream information about the production level and in particular the synthesis pathways and the chemical precursors. A three-level structured market has been thereby identified with a production level mainly located in China and in Germany, an online distribution level mainly hosted in the Netherlands and the customers who order on the Internet. Copyright © 2013 Elsevier Ireland Ltd. All rights reserved.

  4. Strategies for building a customer base on the internet: Symbiotic marketing

    OpenAIRE

    Lockett, A; Blackman, ID

    2001-01-01

    The advent of the Internet is leading a re-evaluation of existing business practice as the methods employed in a non-virtual world may not necessarily be as effective in a virtual environment. The present paper examines the different strategic options facing organizations as they attempt to build a customer base on the Internet. The traditional site-centric approach of directing traffic to a central Internet site suffers from the problems of the increasing costs and decreasing effectiveness o...

  5. The Library of the University of South Africa's Marketing: Voyage of Discovery through Conventional Marketing Channels and the Internet.

    Science.gov (United States)

    Kunneke, Kathy

    This paper describes the experiences with marketing, a new concept at the Library at the University of South Africa (Unisa), which is the largest university in South Africa and one of the largest distance education institutions in the world. Following a discussion of marketing of the tertiary library and the service marketing triangle…

  6. Governança na internet: um estudo sobre o Marco Civil brasileiro

    Directory of Open Access Journals (Sweden)

    Laura Vilela Rodrigues Rezende

    2016-01-01

    Full Text Available El trabajo tiene como propósito realizar un estudio sobre la legislación que rige el uso de Internet en Brasil, en el Marco Civil de Internet (Ley 12.965/2014. Se trata de una investigación descriptiva, de naturaleza cua litativa, basada en recopilación bibliográfica y estudio comparativo. Se ex pone inicialmente un breve histórico de Internet en Brasil y su panorama actual. Luego, se presenta el concepto de gobernanza en Internet y los su cesos que marcaron las discusiones acerca de esta temática. Se aborda el Marco Civil de Internet en Brasil, el histórico de su creación y los principios que lo rigen. Se concluye que es un importante instrumento oficial regla mentario para asegurar la libertad y los derechos del usuario. Su concep ción se fundamentó en la participación de la sociedad civil, lo que puede considerarse inédito en lo que se refiere a la creación de leyes reglamenta rias. Se considera que esta sea una ley sofisticada en cuanto a sus directri ces, lo que la vuelve una de las más progresistas del mundo. Pese a todo lo anterior, su trayectoria democrática de creación le otorga un carácter ge neralista y superficial.

  7. Promoção de comportamentos seguros na internet : um estudo de caso

    OpenAIRE

    Gomes, Maria João; Valente, Luís; Dias, Paulo

    2007-01-01

    A Internet tem vindo a adquirir um espaço e importância crescentes no quotidiano educativo, lúdico e de convívio social de muitas crianças e jovens. Sendo indiscutível a importância de promover a melhoria das condições de acesso à Internet e o combate à infoexclusão, importa também ter em atenção a qualidade e relevância das competências a desenvolver. De facto, não basta ser um utilizador da Internet, importa ser um utilizador crítico e consciente. O reconhecimento da existência de risco...

  8. Internet food marketing strategies aimed at children and adolescents: a content analysis of food and beverage brand web sites.

    Science.gov (United States)

    Weber, Kristi; Story, Mary; Harnack, Lisa

    2006-09-01

    Americans are spending an increasing amount of time using "new media" like the Internet. There has been little research examining food and beverage Web sites' content and marketing practices, especially those that attract children and adolescents. The purpose of this study was to conduct a content analysis of food- and beverage-brand Web sites and the marketing techniques and advertising strategies present on these sites. The top five brands in eight food and beverage categories, 40 brands in total, were selected based on annual sales data from Brandweek magazine's annual "Superbrands" report. Data were collected using a standardized coding form. The results show a wide variety of Internet marketing techniques and advertising strategies targeting children and adolescents. "Advergaming" (games in which the advertised product is part of the game) was present on 63% of the Web sites. Half or more of the Web sites used cartoon characters (50%) or spokescharacters (55%), or had a specially designated children's area (58%) with a direct link from the homepage. With interactive media still in its developmental stage, there is a need to develop safeguards for children. Food and nutrition professionals need to advocate for responsible marketing techniques that will support the health of children.

  9. The Internet and Services Marketing--The Case of Danish Retail Banking.

    Science.gov (United States)

    Mols, Niels Peter

    2000-01-01

    Examines various aspects of the motives, perceptions, and expectations connected with the introduction of Internet banking in Danish retail banking. Responses from questionnaires and results from a factor analysis and a hierarchical cluster analysis indicate a belief that Internet banking will become more important in the future. (Author/LRW)

  10. Extending TAM and IDT to Predict the Adoption of the Internet for B-to-B Marketing Activities: An Empirical Study of UK Companies

    OpenAIRE

    Riyad Eid

    2009-01-01

    There has been considerable Research into the usage of the Internet for Business-to-Business (B-to-B) marketing activities in recent years. The need to understand how and why B-to-B companies utilize the Internet is important for researchers and practitioners alike. This study combines Davis’ model-the Technology Acceptance Model (TAM)- and Roger’s Theory- the Innovation diffusion Theory (IDT) to understand the process of Internet adoption for marketing purposes. It makes a comprehensive ...

  11. YouTube and the spoof culture on the internet VIDEOTRASH: o YouTube e a cultura do "spoof" na internet

    Directory of Open Access Journals (Sweden)

    Erick Felinto

    2009-06-01

    Full Text Available The exponential expansion of the Internet as a databank has favored the preservation and diffusion of information traditionally considered expendable or of little cultural value. Private videos, independent productions, photo albums or schoolwork represent just a few examples of the type of material that is multiplying through cyberspace. according to david Shenk (1997, this excess of "unimportant" information cre- ates a kind of "datasmog" that is difficult to analyze and unheard of in the history of mankind, heretofore characterized essentially by a paucity of information. What stands out within this growing production of content is a practice known as "spoofing", i.e., virtually infinite parodic variations of widely known media products such as TV commercials and television series. The goal of this work is to outline a possible theory of "digital trash", based on the observation of the characteristics of spoofs on websites such as YouTube. Spoofing is also analyzed here in the context of the various poetics that pertain to the contemporary culture of technology. a expansão exponencial da internet como banco de dados tem favorecido a preservação e difusão de informação tradicionalmente considerada como descartável ou de pouco valor cultural. Vídeos pessoais, produções independentes, álbuns de fotografias ou trabalhos co- legiais constituem apenas alguns exemplos do tipo de material que começa a multiplicar-se no espaço da rede. Esse excesso de informação "sem importância" cria, nas palavras de david Shenk (1997, uma espécie de "datasmog", ou "nuvem de dados", difícil de analisar e inédita na história da humanidade, antes caracterizada essencialmente pela escassez de informação. dentre essa produção crescente, destaca-se a prática que vem sendo denominada como "spoof", ou seja, as virtualmente infinitas variações paródicas em torno de produtos midiáticos de grande circulação, como comerciais e

  12. O impacto das características pessoais na intenção de compra pela internet e o papel de mediação da familiaridade e da atitude ante a compra pela internet.

    Directory of Open Access Journals (Sweden)

    Gabriel Marin Garcia

    2011-10-01

    Full Text Available O presente artigo tem como objetivo analisar, dentro do contexto específico de compras na internet, a relação entre características pessoais e intenções de compra, com o propósito de entender o papel da atitude ante a compra pela internet e da familiaridade do consumidor com compras on-line nessa relação. Uma pesquisa descritiva conclusiva foi elaborada visando compreender o efeito de quatro características pessoais: autoeficácia, inovatividade, necessidade de interação social e necessidade de interação sensorial, na familiaridade, na atitude ante a compra pela internet e na intenção de compra on-line. Com base na literatura, um modelo foi construído e testado, usando análise fatorial confirmatória para avaliar o modelo de medidas e análise de equações estruturais para testar as hipóteses deste trabalho. Ao todo, foram aplicados 233 questionários, e os resultados indicaram que existe uma relação significativa entre as características pessoais estudadas e familiaridade com compras na internet. A necessidade de interação social apresentou impacto direto na familiaridade e na atitude, destacando-se como uma característica-chave no processo de compra on-line. Ainda, como resultado, confirmou-se que a familiaridade medeia as relações entre as características pessoais e a atitude ante a compra na internet. Esta última exerce papel central na formação do comportamento de compra, sendo fortemente influenciada pela familiaridade e influenciando diretamente as intenções de compra. Como implicação teórica deste trabalho, tem-se o exame de questões ainda pouco exploradas no campo de conhecimento do comportamento do consumidor on-line, como o papel das características pessoais e da atitude na intenção de compra on-line. Como implicação gerencial, este trabalho proporciona aos administradores um entendimento maior sobre os fatores que influenciam a compra eletrônica.

  13. The Expectation Gap in Internet Financial Reporting: Evidence from an Emerging Capital Market

    OpenAIRE

    Turel, Asli

    2010-01-01

    The development of the internet as a global medium has significantly impacted financial reporting environment of the companies. Recently, companies have started reporting their financial results and other information relating to business on their web pages. The internet offers the facility to provide all interested groups with information to make well-informed, timely investment decision thus reducing the information advantages of institutional investors and information intermediaries. This s...

  14. INTERNET ADVERTISING: A PRIMER

    OpenAIRE

    Matthew N. O. Sadiku*, Shumon Alam, Sarhan M. Musa

    2017-01-01

    Internet advertising (IA) is using the Internet to market products and services to a large audience. In the current era of Internet commerce, companies have chosen to use Internet advertising and the trend is irreversible. The goal of Internet advertising is to drive customers to your website. Understanding some key concepts of Internet advertising is crucial to creating a strategy that will suit one’s business. This paper provides a brief introduction to Internet or online advertising.

  15. The relevance of accounting in a stock market bubble : Evidence from internet IPO's

    NARCIS (Netherlands)

    Bhattacharya, N.; Demers, E.; Joos, P.P.M.

    2010-01-01

    Prior research shows that accounting information is relevant for stock valuation, failure prediction, performance evaluation, optimal contracting, and other decision-making contexts in relatively stable market settings. By contrast, accounting's role during stock market bubbles such as those

  16. Understanding Market Concentration: Internet-Based Applications from the Banking Industry

    Science.gov (United States)

    Hays, Fred H.; Ward, Sidne Gail

    2011-01-01

    Market structure is an essential topic in economics and finance courses, including bank management as well as many other business school courses, for example marketing, human resources and strategic management. Instructors explain the virtues of perfect competition and the evils of monopoly along with alternative market models. Often conversations…

  17. Monitoramento de fontes de informação na internet

    OpenAIRE

    Lemos, Alexandre Faria

    2005-01-01

    Dissertação (mestrado) - Universidade Federal de Santa Catarina, Centro Tecnológico. Programa de Pós-Graduação em Engenharia de Produção. Este trabalho consiste da proposta de um modelo para uma arquitetura de agentes inteligentes para uso como ferramenta no processo de inteligência competitiva. O trabalho inicialmente explora os conceitos de competitividade e inteligência competitiva, chegando na necessidade de uma ferramenta de apoio ao processo na fase de coleta de informações, especial...

  18. Problemas na Definição Legal Brasileira de TV Sob Demanda Via Internet

    Directory of Open Access Journals (Sweden)

    Wiliam Machado de Andrade

    2013-08-01

    Full Text Available A legislação brasileira que regulamenta as emissoras de televisão não contempla os serviços de Internet Protocol Television (IPTV e Over The Top (OTT, em parte por entender a televisão a partir da forma de transmissão, e não pelo conteúdo. Isso deixa margem para que novos negócios envolvendo essas tecnologias funcionem sem regulamentação, demonstrando que a legislação atual desconsidera o contexto da convergência midiática.

  19. Chemical Composition and Labeling of Substances Marketed as Selective Androgen Receptor Modulators and Sold via the Internet.

    Science.gov (United States)

    Van Wagoner, Ryan M; Eichner, Amy; Bhasin, Shalender; Deuster, Patricia A; Eichner, Daniel

    2017-11-28

    Recent reports have described the increasing use of nonsteroidal selective androgen receptor modulators, which have not been approved by the US Food and Drug Administration (FDA), to enhance appearance and performance. The composition and purity of such products is not known. To determine the chemical identity and the amounts of ingredients in dietary supplements and products marketed and sold through the internet as selective androgen receptor modulators and compare the analyzed contents with product labels. Web-based searches were performed from February 18, 2016, to March 25, 2016, using the Google search engine on the Chrome and Internet Explorer web browsers to identify suppliers selling selective androgen receptor modulators. The products were purchased and the identities of the compounds and their amounts were determined from April to August 2016 using chain-of-custody and World Anti-Doping Association-approved analytical procedures. Analytical findings were compared against the label information. Products marketed and sold as selective androgen receptor modulators. Chemical identities and the amount of ingredients in each product marketed and sold as selective androgen receptor modulators. Among 44 products marketed and sold as selective androgen receptor modulators, only 23 (52%) contained 1 or more selective androgen receptor modulators (Ostarine, LGD-4033, or Andarine). An additional 17 products (39%) contained another unapproved drug, including the growth hormone secretagogue ibutamoren, the peroxisome proliferator-activated receptor-δ agonist GW501516, and the Rev-ErbA agonist SR9009. Of the 44 tested products, no active compound was detected in 4 (9%) and substances not listed on the label were contained in 11 (25%). In only 18 of the 44 products (41%), the amount of active compound in the product matched that listed on the label. The amount of the compounds listed on the label differed substantially from that found by analysis in 26 of 44 products

  20. The Effect of Product Placement Marketing on Effectiveness of Internet Advertising

    Science.gov (United States)

    Liao, Hsiu-Li; Liu, Su-Houn; Pi, Shih-Ming; Chen, Hui-Ju

    Compared to the traditional way of doing advertising, such as ad Banners, internet product placement is now emerging as a promising strategy for advertisers to do their job effectively in this Web 2.0 era. Therefore, this study focuses on the effectiveness of product placement advertising on the Internet. The results show that product prominence (Subtle or Prominent) and presentation of the advertising (Video or Images) significantly impacts the effectiveness of product placement advertising on the Internet, including brand impression, advertising attitude, and intention to click. Product prominence and presentation of the advertisement have an interactive impact. Our findings indicated that presenting the product through videos will enhance higher levels of advertising attitude, brand impression, and intention to click than presenting it through still images. Subtle placements will increase the level of advertising attitude and intention to click more so than prominent placements. But prominent placements increase the brand impression more than the subtle placements.

  1. Bla-bla-bla: video chat service on the Internet, a market feasibility study

    NARCIS (Netherlands)

    Lindgreen, A.; Antioco, M.D.J.; Wetzels, M.G.M.

    2004-01-01

    The Internet is changing the way that companies carry out their business and, in fact, constitutes an entirely new application domain, which makes product innovation possible. Moreover, it is a new medium for reaching consumers, which is a central preoccupation to organisations in the current

  2. O impacto das características pessoais na intenção de compra pela internet e o papel de mediação da familiaridade e da atitude ante a compra pela internet

    OpenAIRE

    Marin Garcia, Gabriel; Santos, Cristiane Pizzutti dos

    2011-01-01

    O presente artigo tem como objetivo analisar, dentro do contexto específico de compras na internet, a relação entre características pessoais e intenções de compra, com o propósito de entender o papel da atitude ante a compra pela internet e da familiaridade do consumidor com compras on-line nessa relação. Uma pesquisa descritiva conclusiva foi elaborada visando compreender o efeito de quatro características pessoais: autoeficácia, inovatividade, necessidade de interação social e necessidade d...

  3. Sobre a evolução de vínculos conjugais originados na Internet

    Directory of Open Access Journals (Sweden)

    Carla Pontes Donnamaria

    2009-01-01

    Full Text Available The present study has as its goal to study couples emotional experiences who have transformed virtual bonds into marital ones. Results by a master's research conducted by the application of investigative psychoanalytical method and content interpreted according to psychoanalysis reference of bonding configurations and group psychoanalysis. The research led us to recognize that, despite the possibility of knowing traces of the other's personality in a virtual bond, the meeting is bond's constitutive part. We conclude that, for the realization of a romantic bond, the Internet is characterized as a condition, from which the bond is constructed by stages like identification of intentions and values, mutual desire, confirmation of data as reality and the establishment of the first face to face encounter, in a process where good or bad results depend mostly of the maturity of the ones involved as well as of its physical presence contact.

  4. Sobre a evolução de vínculos conjugais originados na Internet

    Directory of Open Access Journals (Sweden)

    Carla Pontes Donnamaria

    2009-12-01

    Full Text Available The present study has as its goal to study couples emotional experiences who have transformed virtual bonds into marital ones. Results by a master's research conducted by the application of investigative psychoanalytical method and content interpreted according to psychoanalysis reference of bonding configurations and group psychoanalysis. The research led us to recognize that, despite the possibility of knowing traces of the other's personality in a virtual bond, the meeting is bond's constitutive part. We conclude that, for the realization of a romantic bond, the Internet is characterized as a condition, from which the bond is constructed by stages like identification of intentions and values, mutual desire, confirmation of data as reality and the establishment of the first face to face encounter, in a process where good or bad results depend mostly of the maturity of the ones involved as well as of its physical presence contact.

  5. The Impact of the Internet on Health Consultation Market Concentration: An Econometric Analysis of Secondary Data

    Science.gov (United States)

    2016-01-01

    Background Many markets have traditionally been dominated by a few best-selling products, and this is also the case for the health care industry. However, we do not know whether the market will be more or less concentrated when health care services are delivered online (known as E-consultation), nor do we know how to reduce the concentration of the E-consultation market. Objective The aim of this study was to investigate the concentration of the E-consultation market and how to reduce its concentration through information disclosure mechanisms (online reputation and self-representation). Methods We employed a secondary data econometric analysis using transaction data obtained from an E-consultation Website (haodf.com) for three diseases (infantile pneumonia, diabetes, and pancreatic cancer) from 2008 to 2015. We included 2439 doctors in the analysis. Results The E-consultation market largely follows the 20/80 principle, namely that approximately 80% of orders are fulfilled by nearly 20% of doctors. This is much higher than the offline health care market. Meanwhile, the market served by doctors with strong online reputations (beta=0.207, Ponline self-representation (beta=0.386, Ponline, the market will be more concentrated (known as the “Superstar” effect), indicating poor service efficiency for society as a whole. To reduce market concentration, E-consultation websites should provide important design elements such as ratings of doctors (user feedback), articles contributed by doctors, and free consultation services (online representation). A possible and important way to reduce the market concentration of the E-consultation market is to accumulate enough highly rated or highly self-represented doctors. PMID:27793793

  6. Influência da internet na comunidade acadêmico-científica da área de saúde pública The Internet influence on the academic-scientific public health community

    Directory of Open Access Journals (Sweden)

    Angela Maria Belloni Cuenca

    2005-10-01

    Full Text Available OBJETIVO: Verificar a influência da internet nas atividades acadêmico-científicas da comunidade brasileira que atua na área de saúde pública. MÉTODOS: Estudo descritivo, centrado na opinião de 237 docentes vinculados aos programas de pós-graduação em saúde pública, nos níveis mestrado e doutorado, no Brasil, em 2001. Para a obtenção dos dados, optou-se por questionário auto-aplicado via web e correio postal. A análise estatística foi feita por meio de proporções, médias e desvios-padrão. RESULTADOS: O uso da internet foi apontado por 94,9%(225 da comunidade, sendo o correio eletrônico (92,0% e a web (55,6% os recursos mais utilizados, diariamente. A influência da internet na comunicação entre os docentes, principalmente para o desenvolvimento de pesquisas em colaboração, foi significativa (73,8 %. Declararam não utilizar a internet 5,1% dos docentes, cujas justificativas apresentadas foram a falta de motivação, falta de tempo e facilidade de conseguir de seus colegas o material de que precisam. CONCLUSÕES: Os resultados mostraram que a internet influencia o trabalho dos docentes e afeta o ciclo da comunicação científica, principalmente na rapidez de recuperação de informações. Observou-se tendência em eleger a comunicação entre os docentes como a etapa que mais mudou desde o advento da internet no mundo acadêmico-científico brasileiro.OBJECTIVE: To investigate the influence of the Internet on the academic-scientific activities of the Brazilian public health community. METHODS: This was a descriptive study, centered on the opinions of 237 teachers connected with Brazilian postgraduate programs in public health, at master's and doctoral levels, in 2001. Data were collected by means of a self-administered questionnaire via the Internet and traditional mail. The statistical analysis was done by means of proportions, means and standard deviations. RESULTS: The vast majority of the population (225; 94

  7. 4C理论在网络营销中的应用解析%Analysis of the Application of 4C Theory in Internet Marketing

    Institute of Scientific and Technical Information of China (English)

    刘生慧

    2012-01-01

    4C理论是在现代经济形势下以消费者为导向的网络营销理念,主要涉及消费者、成本、便利和沟通四个要素。4C理论可以给网络营销计划的制定、执行和完善带来较为全面的、系统的指导,有利于建立良好的网络营销策略。%4C theory is a consumer-oriented internet marketing concept in the modern economic situation,including consumer,cost,convenience and communication.it can be used to direct the development,implementation and improvement of the internet marketing project comprehensively and systematically,so that the favorable internet marketing strategy can be constructed.

  8. O amor em tempos de internet: as expectativas amorosas na rede social Badoo

    OpenAIRE

    Xavier, Maria Rita Pereira

    2014-01-01

    A pesquisa propõe-se a analisar o fenômeno dos relacionamentos amorosos através da observação da Rede Social Badoo. Como meio para atingir este objetivo, foram realizadas entrevistas qualitativas em profundidade on-line. O principal questionamento é entender como se configuram as expectativas amorosas na modernidade líquida. Agregado a isto ainda há como categorias de análise a visão sobre relacionamentos e as experiências amorosas proporcionadas pelo uso da Rede Social Badoo. ...

  9. Kemasan Menarik dan Internet Marketing untuk Meningkatkan Nilai Jual Emping Garut sebagai Produk Unggulan Kabupaten Sragen

    Directory of Open Access Journals (Sweden)

    Sari Purnavita

    2018-03-01

    Full Text Available Tanaman garut termasuk dalam jenis umbi-umbian yang banyak ditanam oleh masyarakat yang tinggal di Kecamatan Gesi, Kabupaten Sragen. Di Kabupaten Sragen terdapat beberapa industri rumah tangga emping garut, dua di antaranya yang memiliki motivasi sangat besar untuk berkembang adalah UKM emping garut “Sumber Rejeki” dan UKM emping garut “Fadilah”. Permasalahan kedua UKM adalah keterbatasan inovasi rasa emping garut, kemasan sangat sederhana, dan sistem pemasaran masih tradisional sehingga sehingga omzet penjualan dan nilai jual produk masih rendah. Untuk meningkatkan omzet penjualan dapat dilakukan dengan perbaikan inovasi dan teknologi pengemasan, teknologi seasoning dengan bumbu tabur, dan memperluas pemasaran dengan media internet. Produk emping garut yang dikemas secara menarik, inovasi produk emping garut aneka rasa, dan pemasaran dengan media internet melalui blogspot dapat menenbus pemasaran secara luas baik di toko-toko besar, harga jual produk meningkat 50%,dan omzet penjualan meningkat 100%.

  10. Job Search on the Internet, E-Recruitment, and Labor Market Outcomes

    Science.gov (United States)

    2010-01-01

    CA,90407-2138 8. PERFORMING ORGANIZATION REPORT NUMBER 9. SPONSORING/ MONITORING AGENCY NAME(S) AND ADDRESS(ES) 10. SPONSOR/MONITOR’S ACRONYM(S) 11...United States offered the option of telecommuting at least one day a week, according to a 2008 survey by the...expression can easily deviate from zero . To estimate an unbiased estimate of  , which is the effect of 45 using the Internet, this study uses two

  11. Marketing Strategy Telkom Internet Protocol Televison (IPTV) to Increase Subscribers Number for Area Operation Bandung

    OpenAIRE

    Alby, Pradipta Wismaya; Purwanegara, Mustika Sufiati; Desiana, Krisnati

    2012-01-01

    Business transformation transfigured fromvoice communication to multimedia (Voice, Data andVideo) is not inevitable in the current telecommunicationsindustry. Telkom develops IPTV (Internet ProtocolTelevision) as an effort to revitalize the Fixed Wirelinebusiness in the middle of the changing landscape of thetelecommunications industry. This IPTV service utilizesthe existing network of fixed wire telephone network(Fixed Wireline). On this technology, one cable can be usedfor various data tran...

  12. INCREASING MARKET TRANSPARENCY: THE ROLE OF THE INTERNET AND E-COMMERCE

    Directory of Open Access Journals (Sweden)

    Paula-Elena Diacon

    2013-07-01

    Full Text Available "Cyberspace" - a concept until recently considered somewhat obscure and fantasy, has become in the contemporary era common and one of the most exciting trends in business. The emergence and development of electronic commerce represented a huge step towards facilitating economic transactions and to the increase market transparency. The latter is one of the main pillars underlying the theoretical model of perfect competition, and thus of an efficient market. This article aims to investigate how electronic commerce has increased market efficiency by increasing transparency.

  13. A imagem da subjetividade e a despersonalização criativa na internet

    Directory of Open Access Journals (Sweden)

    Rodrigo Fonseca e Rodrigues

    2011-01-01

    Full Text Available O presente texto vem problematizar os processos contemporâneos de subjetivação nosfluxos da internet, sob a rubrica do virtual tecnológico, confrontando-os com a imagem de uma despersonalização criativa que se faz a partir de modos experimentais de sefreqüentarem a rede. Esta questão nos convida a afirmar a necessidade de experimentação de uma "micro-política" nos hábitos de encontro on line: propõe-se, apartir de concepções de F. Nietzsche, Henri Bergson, Fernando Pessoa, Gilles Deleuze e  Michel Foucault, uma prática de heteronímia do Eu, como a criação de um"personagem de virtualidades" que pode  se tornar capaz de levar tais fluxos tecnológicos para além da axiomática planejada pelos gerenciamentos tecnológicos digitais.

  14. O consumo de pornografia na internet numa amostra de mulheres Portuguesas

    Directory of Open Access Journals (Sweden)

    Maria João Gaspar

    2012-07-01

    Full Text Available Objetivo: Analisar e identificar alguns comportamentos sexuais relacionados com o consumo de pornografia online numa amostra de mulheres portuguesas. Método: Neste websurvey participaram 216 mulheres (Média de idade = 27,89; DP = 6,40; máx. = 58; mín. = 18 respondendo a um questionário online acerca do seu consumo de pornografia online e comportamentos sexuais associados. O estudo foi divulgado através do método snowball via e-mail e em diversos chatrooms em diferentes horas do dia e da noite. Resultados: 56,9% das mulheres já visitou sites pornográficos e 7% gasta mais de 6 horas por semana nesta atividade. Entretenimento, curiosidade e obtenção de excitação sexual são as principais motivações para este comportamento. Os resultados revelam ainda uma enorme diversidade de conteúdos pornográficos procurados. Conclusão: Este estudo mostra que a Internet pode ser uma ferramenta usada por algumas mulheres para o consumo de pornografia, com uma diversidade de objetivos e de conteúdos, e permite a identificação de alguns tópicos para futura investigação.

  15. Conversion Rate Problem of SMEs in Internet Marketing : a Developing Country Perspective

    OpenAIRE

    Sheikh, Mohammad Arshad

    2009-01-01

    In the recent years, electronic commerce has become an important alternative or additional sales and marketing channel. Many companies are only selling through this channel while many others are using it as an additional channel for boosting their sales. Business-to-consumer (B2C) e-commerce represents an important research area because retail consumer expectations, attitudes, and behavior are studied. Companies can design their marketing models around desires and preferences of the customers...

  16. Üniversite Kütüphanelerinde Bilgi Hizmetlerinin İnternet Aracılığıyla Pazarlanması / Marketing of Information Services at University Libraries via Internet

    Directory of Open Access Journals (Sweden)

    Umut Al

    2002-04-01

    Full Text Available Marketing concept, that had been important for for-profit organizations in the past, has now become an essential management tool for non-profit organizations as well. In time, university libraries which are non-profit organizations also started to make use of marketing methods and techniques. This descriptive study involves the Internet, marketing and university libraries within the same frame, and provides information about what should be done by university libraries in the process of marketing via Internet.

  17. Targeted Advertising in Magazine Markets and the Advent of the Internet

    DEFF Research Database (Denmark)

    Chandra, Ambarish; Kaiser, Ulrich

    2014-01-01

    This paper examines how the ability of traditional media firms to engage in targeted advertising has changed with the advent of the Internet. We find that the premium for reaching a homogeneous audience increases for magazines that have a companion website, as well as for those whose readers...... are more likely to be online. This indicates a complementarity between offline and online channels with respect to targeted advertising. We hypothesize that this result is driven by multihoming consumers who enhance the value of targeted advertising, in contrast to the usual assumption that multiple...

  18. Economics of Internet of Things (IoT): An Information Market Approach

    OpenAIRE

    Niyato, D.; Lu, X.; Wang, P.; Kim, D. I.; Han, Z.

    2015-01-01

    Internet of things (IoT) has been proposed to be a new paradigm of connecting devices and providing services to various applications, e.g., transportation, energy, smart city, and healthcare. In this paper, we focus on an important issue, i.e., economics of IoT, that can have a great impact to the success of IoT applications. In particular, we adopt and present the information economics approach with its applications in IoT. We first review existing economic models developed for IoT services....

  19. Precise Positioning of Marketing and Behavior Intentions of Location-Based Mobile Commerce in the Internet of Things

    Directory of Open Access Journals (Sweden)

    Yao-Te Tsai

    2017-08-01

    Full Text Available In the complex environment of the IoT (Internet of Things, the amount of information available is enormous and the number of users also increases at a blistering pace. With a huge number of users, e-commerce marketing strategies in the IoT become extremely important and must be altered accordingly in response to changes in the environment and industry. Hence, the application of IoT technology to mobile commerce allows users to receive integrated information according to time, location, and context using location-based service, and provides them with a more effective shopping experience. The validation results show that external variables indirectly influence behavioral intention through perceived usefulness. The investigation of behavioral intention is used to understand users’ acceptance and using willingness of the store app, which can help narrow the gap between stores and consumers, and help improve operations.

  20. El marketing y la transmedialidad de los productos audiovisuales para internet: Netflix

    OpenAIRE

    ESCRIVÁ FORNELIO, LAURA

    2014-01-01

    Anàlisi de les estratègies de marketing i transmedia utilitzades per Netflix, un breu resum sobre què és transmedia, la convergencia dels mitjans de comunicació i la distribució online. Com pot Netflix vendre un producte si cada usuari el consumeix a un ritme? Netflix adapta les necessitats de l’espectador amb els drets d’autor en una lluita contra la pirateria. Análisis de las estrategias de marketing y transmedia utilizadas por Netflix, un breve resumen sobre qué es transmedia, la conver...

  1. Design and Promotion Strategy of Marketing Platform of Aquatic Auction based on Internet

    Science.gov (United States)

    Peng, Jianliang

    For the online trade and promotion of aquatic products and related materials through the network between supply and demand, the design content and effective promotional strategies of aquatic auctions online marketing platform is proposed in this paper. Design elements involve the location of customer service, the basic function of the platform including the purchase of general orders, online auctions, information dissemination, and recommendation of fine products, human services, and payment preferences. Based on network and mobile e-commerce transaction support, the auction platform makes the transaction of aquatic products well in advance. The results are important practical value for the design and application of online marketing platform of aquatic auction.

  2. Research on Marketing Strategy Based on Mobile Internet%基于移动互联网的营销策略的研究

    Institute of Scientific and Technical Information of China (English)

    王铮

    2013-01-01

      With the development of 3G technology, the mobile Internet is increasingly becoming an important social media.Marketing communications based on mobile internet has a good degree of openness and information sharing . This paper analyzes the developmentand advantages of mobile Internet , elaborates marketing character based on mo -bile Internet, then proposes a marketing strategy based mobile Internet .%  随着3G 技术的发展,移动互联网日益成为一种重要的社交媒体。基于移动互联网的营销传播具有很好的开放性和高度的信息共享度。本文分析了移动互联网的发展与优势,阐述了基于移动互联网的营销特点,提出了基于移动互联网的营销策略。

  3. Promotion and marketing of bioidentical hormone therapy on the internet: a content analysis of websites.

    Science.gov (United States)

    Yuksel, Nese; Treseng, Laetitia; Malik, Bushra; Ogbogu, Ubaka

    2017-10-01

    To evaluate the quality of information presented and claims made on websites offering bioidentical hormone therapy (BHT) products or services. A quantitative content analysis was completed on 100 websites promoting or offering BHT products or services. Websites were identified through Google search engine from September to October 2013. Search terms included "bioidentical hormone therapy" or "bioidentical progesterone," accompanied by "purchase or buy," "service," or "doctors." The Brief DISCERN instrument was used to determine the quality of the health information. Websites were from Canada (59%), United States (38%), and other countries (3%). Almost half of the websites originated from medical clinics (47%), and healthcare professionals offering BHT services included physicians (50%), pharmacists (19%), and naturopaths (16%). Majority of websites promoted BHT as custom-compounded formulations (62%), with only 27% indicating that BHT is also commercially available. Websites overall claimed that BHT had less risk compared with conventional hormone therapy (62%). BHT was described as having less breast cancer risk (40%), whereas over a quarter of websites described BHT as "protective" for breast cancer. Websites mainly targeted women (99%), with males mentioned in 62% of websites. Product descriptors used to promote BHT included individualization (77%), natural (70%), hormone imbalance (56%), and antiaging (50%). The mean Brief DISCERN score was 15, indicating lower quality of information. Claims made about BHT on the internet are misleading and not consistent with current professional organizations' recommendations. Understanding how BHT may be promoted on the internet can help healthcare professionals when educating patients.

  4. Indústria fonográfica X novas plataformas musicais: Trânsitos sonoros na era da Internet

    Directory of Open Access Journals (Sweden)

    Tatiana Rodrigues Lima

    2011-07-01

    Full Text Available

    O artigo traz um breve panorama sobre alguns dos novos mediadores de circulação musical no século XX, pontuando os conflitos e as permanências experimentados pela indústria fonográfica no novo contexto. A participação das gravadoras nos trânsitos musicais via internet e outras plataformas digitais é confrontada com novas formas de mediação, promovidas por empresas oriundas de setores da comunicação, informática e entretenimento no comércio de arquivos, softwares e hardwares relacionados à circulação musical. Observa-se ainda que os ouvintes são cada vez mais ativos na mediação musical, através de ações nas plataformas ligadas às majors das TIs e do entretenimento, bem como da disponibilização de conteúdos (áudios, vídeos e textos em sites colaborativos e alternativos.

  5. Revenue Share between Layers and Investment Incentive for ISP in the Internet Market

    Science.gov (United States)

    Unno, Masaru; Xu, Hua

    In this paper, we consider a revenue-sharing and network investment problem between an Internet service provider (ISP) and a content provider (CP) by applying the dynamic agency theory. We formulate the problem as the principal-agent problem where the ISP is the principal and the CP is the agent. The principal-agent problem is transformed to a stochastic optimal control problem in which the objectives of ISP are to find an optimal revenue-sharing strategy and a network investment strategy, and to advise an incentive compatible effort level to the CP. The sufficient conditions for the existence of the optimal revenue-sharing strategy, the optimal investment strategy and the incentive compatible effort to the CP are obtained. A numerical example is solved to show the existence of such strategies. The practical implications of the results obtained in the paper will also be discussed.

  6. Criação de páginas na internet, através do software, Front Page no processo ensino-aprendizagem como facilitador

    Directory of Open Access Journals (Sweden)

    Gildenir Carolino Santos

    2001-01-01

    Full Text Available Este artigo tem como objetivo, mostrar a capacidade de aprendizagem de duas pessoas, funcionárias da Biblioteca da Faculdade de Educação da UNICAMP, que possuem apenas conhecimentos em informática, e que através de um facilitador, aprenderão a utilizar o software Front Page (Microsoft para a elaboração de páginas na Internet, na linguagem HTML. This paper have how objective, to show the capacity of learning between two peoples, staff of Library of Faculty of Education/UNICAMP, that they can only knowledge in infomatics, and that através de um facilitador, will be to learn the to utilize the Front Page (Microsoft software for the elaborate the pages in the Internet, in HTML language.

  7. Preconceito social na Internet: a reprodução de preconceitos e desigualdades sociais a partir da análise de sites de redes sociais

    OpenAIRE

    Cruz,Ruleandson do Carmo

    2012-01-01

    Discute preconceitos e desigualdades sociais na Internet, a partir da análise de sites de redes sociais, considerando usuários brasileiros. Analisa discurso contra a entrada de participantes do Orkut no Twitter. Avalia a Elysiants, primeira comunidade online de luxo do mundo, dedicada a criar uma rede constituída por ricos. Apresenta resultados que sugerem a territorialização do ciberespaço, como ocorre na divisão geográfica física, em zona norte (Orkut), para menos favorecidos, e zona sul (T...

  8. 中小企业网络营销的策略研究%Internet Marketing Strategies Study for SMEs

    Institute of Scientific and Technical Information of China (English)

    侯永责

    2011-01-01

    以中国现在网络营销方面的发展水平和发达国家还是存在的一定差距,虽然近些年来国家投资很大,但是基本上可以说是刚开始发展阶段,那么作为中小企业如何在国家大力扶持的大环境下利用网络来增加自己的销售是很多企业目前正在探索的问题,所以一个良好的网络营销策略对企业来说是至关重要的。%China is now the level of development of network marketing and developed countries there is still a certain gap,although a large national investment in recent years,but basically is the beginning stage of development,then how SMEs in the country as a strong support of the environment using the Internet to increase their sales is that many companies are currently exploring the issue,so a good network marketing strategy is vital for business important.

  9. As políticas globais de governança e regulamentação da privacidade na internet

    Directory of Open Access Journals (Sweden)

    Rebeca Hennemann Vergara de Souza

    2014-06-01

    Full Text Available Este trabalho tem como pano de fundo o contexto das políticas globais de propriedade intelectual, conjunto de acordos e ordenamentos jurídicos que, em grande medida, entre outras coisas, regulam também o fluxo de informação na internet. Através de uma descrição densa de impasses, disputas e estratégias a respeito da regulamentação da rede, busca-se compreender como se conforma um arcabouço comum às políticas globais de regulação da privacidade e da governança das trocas na internet, as quais impactam diretamente o uso que se faz nos e dos meios e tecnologias digitais. Neste artigo, partindo-se da descrição do contexto mais geral da produção de políticas globais, foca-se especificamente nos casos norte-americano e brasileiro de regulamentação da internet, com o objetivo de desvendar a racionalidade subjacente a esse sistema de produção de regras que atua sobre aquilo que estamos tomando como uma esfera pública, a internet e/ou as redes sociais digitais.

  10. A busca de informação na Internet: um estudo do comportamento de bibliotecários e estudantes de ensino médio

    Directory of Open Access Journals (Sweden)

    Veridiana Abe

    Full Text Available A presente pesquisa objetivou identificar o comportamento de busca de informação na Internet de bibliotecários e estudantes de ensino médio em oito escolas particulares dos municípios de Itajaí e Florianópolis, estado de Santa Catarina, Brasil. Este estudo entende que o desafio crítico para as escolas é possibilitar o aprendizado a partir de uma variedade de fontes de informação, pois a tecnologia, particularmente a Internet, modifica o ambiente de aprendizagem na escola. Os objetivos desta pesquisa foram averiguar como os bibliotecários compreendem o processo de busca de informação na Internet pelos estudantes e como prestam auxílio a eles, bem como averiguar como se processa a busca de informação pelos estudantes. Os instrumentos de coleta de dados utilizados na pesquisa foram um questionário aplicado a 8 bibliotecários, mais um questionário e um roteiro aplicados a 38 estudantes. A pesquisa teve abordagem quanti-qualitativa e análise de conteúdo. Emprega os pressupostos teóricos do Information Search Process de Carol Kuhlthau para investigar como os estudantes buscam a informação. As análises dos dados permitiram inferir que os bibliotecários avaliam que a busca de informação realizada pelos estudantes é um processo que desenvolvem de forma autônoma e com facilidade, que estes atingiram uma percepção mais acurada da Internet, e que são otimistas em relação à informação que recuperam, ainda que incerteza e dúvida sejam sentimentos presentes no decorrer da busca de informação.

  11. Using internet-based data sources for Crypto-Currency market prediction

    OpenAIRE

    Majerčič, Rok

    2015-01-01

    Forecasting volatility of traditional financial instruments is a well known and widely addressed problem. In the past, researches addressed it by using technical and fundamental analysis. The former looks at the past price movement of a currency or a stock (their market value and trading volumes), while the latter analyses outside information which can cause fluctuations in the currency or stock value (e.g.: introducing a new product in the company can increase the value of company’s stocks, ...

  12. Internet-marketing v mezhdunarodnoi torgovle i na transporte = Internet marketing in the international trade and transport international transport corridors / Vladimir Zaitsev

    Index Scriptorium Estoniae

    Zaitsev, Vladimir

    2003-01-01

    Ettekanne 3.-4. detsembrini 2003 Tallinnas toimunud rahvusvahelisel konverents-näitusel "Logistics and transport in international trade" käsitleb Interneti rolli ja võimalusi rahvusvaheliste transporditeenuste turunduses

  13. The fallacy of "equal treatment" in Brazil's bill of rights for internet users A falácia da "igualdade de tratamento" na carta brasileira de direitos dos usuários da internet

    Directory of Open Access Journals (Sweden)

    J. Gregory Sidak

    2012-12-01

    Full Text Available The "Brazilian bill of rights for internet users," or "marco civil," has been under consideration at the brazilian congress since 2011. Marco civil's provisions for network neutrality have been particularly controversial. Proponents of network neutrality in Brazil advocate for the "equal treatment" of all data packets, including banning internet service providers from offering to content providers the option to purchase enhanced quality of service in the delivery of data packets. These network neutrality rules conflict with the other goals and principles of marco civil-particularly goals to promote internet access, to foster innovation, and to protect the constitutional right of freedom of speech and the free flow of information.A "carta Brasileira de direitos dos usuários da internet," ou "marco civil," tramita no congresso Brasileiro desde 2011. As disposições do marco civil relativas à neutralidade de rede são particularmente controversas. Os defensores da neutralidade de rede no Brasil advogam pela "igualdade de tratamento" de todos os pacotes de dados, inclusive proibindo que provedores de serviço de acesso à internet ofereçam aos provedores de conteúdo a opção de adquirir uma melhor qualidade de serviço na entrega de pacotes de dados. Essas disposições relativas à neutralidade de rede conflitam com outros objetivos e princípios do marco civil - especialmente os objetivos de promover o acesso à internet, promover a inovação, e garantir o direito constitucional de liberdade de expressão e informação.

  14. Magazines for children and young people and the links to Internet food marketing: a review of the extent and type of food advertising.

    Science.gov (United States)

    Cowburn, Gill; Boxer, Anna

    2007-10-01

    To examine the nature of the link between food advertising in UK magazines aimed at children and young people and Internet food marketing, to establish whether consideration should be given to tightening existing controls. A review and descriptive analysis of food advertising found in a sample of the top five magazine titles aimed at a range of ages of children and young people between November 2004 and August 2005 and of the Internet food marketing sites to which readers were directed. Food advertising appeared as 'cover-mount' free gifts and as part of the main bound issue. Children aged 6-10 years were the most frequent recipients of food-based free gifts, all of which were confectionery. No food advertising was found in magazines aimed at pre-school children and it formed a small percentage of total advertising in the magazines aimed at children of school age and above. Most food advertisements were for 'less healthy' foods, although advertisements for 'healthier' food products did appear infrequently. Almost half of food advertisements directed readers towards Internet food marketing sites. We found evidence that these sites are using at least some of the 'marketing tricks' which have been identified as a cause for concern. Proposed restrictions on broadcast media may lead to more food advertising via other non-broadcast means. We suggest monitoring the effect of such changes in print and online advertising and that consideration be given to restricting marketing techniques used on websites aimed at children and young people.

  15. Internet na promoção da saúde: um instrumento para o desenvolvimento de habilidades pessoais e sociais Internet and health promotion: a tool for the development of individual and social skills

    Directory of Open Access Journals (Sweden)

    Helena Beatriz da Rocha Garbin

    2012-01-01

    Full Text Available O desenvolvimento de habilidades pessoais e sociais, no sentido da aquisição de maior controle e maior poder de decisão (Empowerment, é considerado estratégia de fundamental importância na promoção da saúde. O acesso à informação é uma das bases para tal. Muito vem sendo dito e escrito sobre o imenso potencial da internet, estudos apontam-na como um instrumento especial para obtenção de informação e de capacitação, tanto individual, quanto comunitária. Este texto se apoia na literatura científica nacional e internacional sobre promoção da saúde, informação e saúde na internet e divisão/exclusão digital, com o objetivo de discutir a possibilidade de utilização da rede como recurso em projetos voltados para a promoção da saúde, apontando pontos positivos e possíveis barreiras, com destaque para a questão da divisão/exclusão digital de boa parte da população brasileira. Os autores consideram que a internet pode vir a ser uma grande aliada na construção de projetos de promoção da saúde. No entanto, no desenvolvimento desses projetos, é fundamental considerar os potenciais riscos e compreender que as estratégias e programas na área da promoção da saúde precisam se adaptar às necessidades e possibilidades de cada local e levar em conta as diferenças sociais, culturais e econômicas.The development of individual and social skills, in the sense of acquiring greater control and produce empowerment, is considered a very important Health Promotion strategy. Access to information is one of the bases for such process. Much has been said and written about the immense potential of the internet, as studies point it as a special tool to obtain information and develop skills, both individual and communal. This article is based on national and international scientific literature on Health Promotion, Health Information on the internet and Digital Divide, with the aim of discussing the possibility of using the

  16. Investigação sobre as Relações entre a Internet e as Mudanças Estratégicas, Exemplificadas no Mercado ImobiliárioResearching Relationships between the Internet and Strategic Change in the Real Estate MarketInvestigación sobre las Relaciones entre la Internet y los Cambios Estratégicos, Ejemplificadas en el Mercado Inmobiliario

    Directory of Open Access Journals (Sweden)

    RYNGELBLUM, Arnaldo

    2006-05-01

    Full Text Available RESUMOO objetivo do trabalho é investigar a afirmativa orientadora de que a Internet influencia as mudanças estratégicas das empresas. O tema é relevante, já que há indícios de que a Internet evolui rapidamente de uma ferramenta de comunicação para uma ferramenta diagnóstica e prognóstica, abrindo campos de ações competitivas. A pesquisa bibliográfica revelou uma lacuna na relação entre mudanças estratégicas e sinais de mercado oriundos da Internet. Para a pesquisa de campo, foi desenvolvido um instrumento específico para a investigação dessa relação e escolheu-se o ramo imobiliário, por suas características adequadas ao uso da Internet. Os resultados da pesquisa, com 67 técnicos do ramo imobiliário, revelaram a existência de uma clara compreensão sobre a importância estratégica da Internet, sustentando a afirmativa orientadora. Como contribuição metodológica, criou-se um instrumento que tem aplicabilidade e deve ser aperfeiçoado. Os resultados abrem perspectivas de discussões teóricas sobre o uso estratégico da Internet em vários campos de negócios, bem como possibilita um leque de pesquisas sobre cada uma das variáveis do instrumento.ABSTRACTThe aim of the work is to investigate the statement that the Internet influences in the strategic changes of the companies. The subject is relevant once there are indications that the Internet evolves quickly from tool of communication to a diagnostic and prognostic tool, opening fields of competitive activity. The bibliographical research revealed a gap in the relation between strategic changes and incoming market signals from the Internet. A specific instrument for the inquiry of this relation was developed and the real estate market was chosen to be surveyed due to its adequate characteristics in the use of the Internet. The results of the survey with 67 technician of the real estate market have disclosed a clear understanding of the strategic importance of the

  17. Affiliate marketing - představení na základě aktuálních trendů

    OpenAIRE

    Zikmund, Marian

    2013-01-01

    Thesis "Affiliate Marketing: introduction and current trends," aims to inform about the possibilities of using this marketing tool and demonstrates its high efficiency. It is divided into three main parts: theoretical (basic information about affiliate marketing), practical (Affiliate marketing practice) and exhaustive (known affiliate programs and aggregators). There is the emphasis at the beginning on explaining what makes the concept of commission sales on the Internet so unique and why it...

  18. Processo de participação coletiva na internet: uma ética para o ciberespaço = The process of collective participation on the internet: ethics to the cyberspace

    Directory of Open Access Journals (Sweden)

    Parode, Fábio Pezzi

    2015-01-01

    Full Text Available Este ensaio tem como objetivo problematizar o papel da internet como agente de difusão de informação, ferramenta produtora de conhecimento e cultura. Os processos participativos em rede, as comunidades virtuais, colocam em evidência as tensões entre um antigo modelo calcado em estruturas de poderes centralizados, e a emergência de uma ordem dispersiva e fragmentária na dinâmica social. É nesse contexto que surgem as polêmicas em torno do Marco Civil da Internet, nosso objeto de estudo. A instauração do Marco Civil, deu lugar à concepção e busca de regulação da internet como patrimônio coletivo. Nosso objetivo é analisar o Marco Civil, no quadro das politicas de promoção do acesso à internet, através de um diálogo entre comunicação, ética e filosofia, questionando seus princípios fundamentais quanto ao pluralismo e a diversidade cultural, a fim de produzir uma reflexão fundamentada sobre os eixos reguladores deste projeto de Lei

  19. Development and pilot study of a marketing strategy for primary care/internet-based depression prevention intervention for adolescents (the CATCH-IT intervention).

    Science.gov (United States)

    Van Voorhees, Benjamin W; Watson, Natalie; Bridges, John F P; Fogel, Joshua; Galas, Jill; Kramer, Clarke; Connery, Marc; McGill, Ann; Marko, Monika; Cardenas, Alonso; Landsback, Josephine; Dmochowska, Karoline; Kuwabara, Sachiko A; Ellis, Justin; Prochaska, Micah; Bell, Carl

    2010-01-01

    Adolescent depression is both common and burdensome, and while evidence-based strategies have been developed to prevent adolescent depression, participation in such interventions remains extremely low, with less than 3% of at-risk individuals participating. To promote participation in evidence-based preventive strategies, a rigorous marketing strategy is needed to translate research into practice. To develop and pilot a rigorous marketing strategy for engaging at-risk individuals with an Internet-based depression prevention intervention in primary care targeting key attitudes and beliefs. A marketing design group was constituted to develop a marketing strategy based on the principles of targeting, positioning/competitor analysis, decision analysis, and promotion/distribution and incorporating contemporary models of behavior change. We evaluated the formative quality of the intervention and observed the fielding experience for prevention using a pilot study (observational) design. The marketing plan focused on "resiliency building" rather than "depression intervention" and was relayed by office staff and the Internet site. Twelve practices successfully implemented the intervention and recruited a diverse sample of adolescents with > 30% of all those with positive screens and > 80% of those eligible after phone assessment enrolling in the study with a cost of $58 per enrollee. Adolescent motivation for depression prevention (1-10 scale) increased from a baseline mean value of 7.45 (SD = 2.05) to 8.07 poststudy (SD = 1.33) (P = .048). Marketing strategies for preventive interventions for mental disorders can be developed and successfully introduced and marketed in primary care.

  20. Internet marketing of bariatric surgery: contemporary trends in the medicalization of obesity.

    Science.gov (United States)

    Salant, Talya; Santry, Heena P

    2006-05-01

    In the context of political, economic, and scientific anxiety around the 'epidemic' rise in obesity in the US, the social and historical forces engendering the medicalization of obesity have been widely discussed. However, the recent growth of bariatric-weight loss-surgery and the expanding presence of advertising for bariatric surgery on the Internet suggest the possible emergence of new loci and languages of medicalization. We sought to identify the nature and extent to which web advertising of bariatric surgery contributes to the medicalization of obesity by examining the design and textual content of 100 bariatric surgery center websites. We found that websites, through strategic use of text and images, consistently describe obesity as a serious disease that requires professional ascertainment and supervision, entails substantial individual suffering, and is remedied through the transformative yet low risk effects of bariatric surgery. In the process, social normalcy and risk reduction come to replace physical criteria as the basis for determining health. Further, websites draw upon contradictory discourses of medicalization; that is, they insist upon 'external' (e.g. genetics, environment) causes of obesity to legitimize surgical intervention while implicating individual behaviors in surgical failure. From this, we suggest that the economic and professional motivations underlying website advertisements for bariatric surgery may result in confusing messages being sent to prospective patients as well as the perpetuation of gendered notions of obesity and the entrenchment of health disparities.

  1. Everyone's Internet

    Institute of Scientific and Technical Information of China (English)

    YAO BIN

    2010-01-01

    @@ After more than 20 years, the Internet in China has become a big success. The country has the world's largest Intemet population that topped 420 million at the end of June. In the first six months of this year, China's Internet market reached 74.3 billion yuan ($10.9 billion), the equivalent of 2009's total. Local businesses have risen to leaders on the Chinese market, as Chinese language search, instant messaging and online auction service providers have overwhelming advantages over foreign rivals.

  2. Internet plan and planning

    Directory of Open Access Journals (Sweden)

    Kahriman Emina

    2008-01-01

    Full Text Available Paper discuss specific features of internet plan as well as planning as management process in general in the contemporary environment. No need to stress out that marketing plan and marketing planning is core activity in approaching to market. At the same time, there are a lot specific c request in preparing marketing plan comparing to business planning due to marketing plan is an essential part. The importance of internet plan and planning rely on specific features of the internet network but as a part of general corporate as well as marketing strategy.

  3. How Agencies Market Egg Donation on the Internet: A Qualitative Study.

    Science.gov (United States)

    Keehn, Jason; Howell, Eve; Sauer, Mark V; Klitzman, Robert

    2015-01-01

    We systematically examined the content of the websites of 46 agencies that buy and sell human eggs to understand how they market themselves to both donors and recipients. We found that these websites use marketing techniques that obscure the realities of egg donation, presenting egg donation as a mutually beneficial and fulfilling experience. Sites emphasize egg donors' emotional fulfillment (71.4%) and address recipients' anxieties by stressing the ability to find the perfect "fit" or "match" (56.5%), suiting recipients'"preferences"/"desires" (19.6%), and even designing/customizing a child (15.2%). Agencies attempt to create a sense of connection between the recipients and donors by reporting donors' personal characteristics - e.g., interests/hobbies (63%), traits (34.8%), mood/temperament (20%), and self-reported childhood behavior/memories (15%). Sites present donors as caring/generous (54.3%) and smart/successful/beautiful. These data, the first to examine several key aspects of egg donation agency websites, reveal critical aspects of how these companies communicate to prospective donors and recipients, raising several ethical concerns. Websites frame information in ways that may bias consumers, making emotional appeals that may distract from appropriate risk/benefit assessments and obscure the ethical challenges of egg donation. These data highlight needs for improved practices, adherence to guidelines, and consideration of enhanced guidelines or policy. © 2015 American Society of Law, Medicine & Ethics, Inc.

  4. A DINÂMICA DA NOTÍCIA NA INTERNET: ORGANIZAÇÕES JORNALÍSTICAS E ATORES DA REDE

    Directory of Open Access Journals (Sweden)

    LONGHI, Raquel Ritter

    2012-12-01

    Full Text Available As redes sociais abrem um novo espaço para a produção e a distribuição da notícia que vem sendo apropriado pelos portais jornalísticos de referência. Na internet, a notícia ecoa numa dinâmica que envolve, também, os atores destas redes sociais que se tornam, ao mesmo tempo, comentadores e replicadores da informação. Este artigo tem o objetivo de examinar a dinâmica da notícia na internet, por meio de uma pesquisa exploratória, a partir da cobertura da morte do cinegrafista Gelson Domingos durante uma operação policial na Favela de Antares, no Rio de Janeiro, dia 06 de novembro de 2011. Neste sentido, procura-se verificar como as notícias reverberam na rede e qual o papel dos atores no processo de circulação e de reconfiguração da notícia. Como referencial teórico discute-se: Jornalismo, Redes Sociais e a Teoria do Ator-Rede (TAR.

  5. An Economic Analysis of Internet Marketing%网络营销的经济分析

    Institute of Scientific and Technical Information of China (English)

    刘社建

    2002-01-01

    @@ 一、网络营销产生的背景 网络营销(cyber marketing),是指借助联机网络,电脑通讯和数字交互式媒体来实现的一种营销方式.网络营销中的"cyber"一词在字典中解释为"控制复杂系统的科学",而在实际应用中,其含义还演化为电脑和通讯实现交汇的无形的"空间".网络营销的产生,是科技发展、消费者价值变革、商业竞争等因素共同作用的综合结果.

  6. Estrategias de comercio electrónico para implantar un modelo de marketing por internet

    Directory of Open Access Journals (Sweden)

    José Sánchez E.

    2016-02-01

    Full Text Available Con el comercio electrónico (CE se ha revolucionado la forma de hacer negocios, lo que permite a las empresas y consumidores nuevas posibilidades de ofrecer y adquirir productos, con muchas ventajas, tales como: la reducción de costos, atención directa al cliente y eliminación de barreras geográficas y de tiempo. Este nuevo concepto de mercadotecnia utiliza elemento del marketing tradicional, pero marca una gran diferencia frente éste, por las características de espacio, el tiempo, la creación de imagen, la dirección de la comunicación, la interactividad y el llamado de atención.

  7. Analysis of Food Safety Supervision of Internet Marketing%食品网络营销安全监管探讨

    Institute of Scientific and Technical Information of China (English)

    陈天华; 欧阳建文

    2012-01-01

    网络营销是信息时代产生的一种新的市场营销模式,与传统营销相比,在实时性、互动性、广泛性、便利性和成本控制等方面具有特定的优势,但网络营销存在安全隐患和监管的难点,监管机构应积极采取措施、完善相关法律法规、强化监管措施、创新监管方法,积极推进和扶持食品网络营销的健康发展,维护食品安全与消费者健康.%Internet marketing is a new marketing management mode produced by information age. Com- pared with traditional one, the internet marketing has the advantages of instantaneity, interactivity, uni- versality, convenience and cost control; however, it also has potential safety hazard and was difficult to supervise. Thus the supervision organization should take positive action, perfect the related laws, strengthen regulatory measure, create new ways to supervise, promote and support the healthy develop- ment of food internet marketing, to keep food safe and consumer healthy.

  8. [Investigation of geographic relationship between farmer's market with live birds and human infections with avian influenza A(H7N9)virus based on internet data analysis].

    Science.gov (United States)

    Yu, Weiwen; Du, Pengcheng; Chen, Chen; Lu, Shan; Kan, Biao; Du, Xiaoping; Xu, Jianguo

    2014-03-01

    Farmer's markets with live birds (FMLB) are key sites where human infections by influenza A virus subtype H7N9 happened. Approximately 80% cases have exposed to FMLB. This study is to investigate the geographic relationship between FMLB and human cases based on analysis of internet data of their geographic locations. Using big data from internet, we searched all FMLB in the cities where the human cases have been reported, then analyzed geographic relations, and evaluated the possibility of visits of the patients to the FMLB around them. The densities of FMLB, population and live poultries were also analyzed. Forty-two cities and 10 615 markets were included in the study. It is indicated that the number of human cases has positive correlations with the population density, the number and density of markets. Except three markets in Foshan, human cases have been reported within 5 km of 10 of 13 markets, which shows that the live bird trading is highly relevant with the distribution of cases. We identified 13 hot spots in the cities including Hangzhou, Shenzhen, et al, where clustered cases have emerged. The numbers of human cases are significantly high in cities where FMLB are detected positive for H7N9 virus. These virus positive markets usually affect the people's residence within 5km area. The number and location of FMLB in cities should be re-evaluated and re-planed for healthy city where the risk of residents infecting avian influenza virus is greatly reduced or eliminated.

  9. A comunicação dos autômatos: sobre o imaginário do pós-humanismo na internet

    Directory of Open Access Journals (Sweden)

    Erick Felinto

    2008-11-01

    Full Text Available A internet vem se tornando rapidamente um vasto espaço comunicacional, de contornos indefinidos e extremamente abertos. Ao lado de outras mídias tradicionais, como a televisão e o rádio, vem se constituindo num locus privilegiado para a análise das representações sociais e do imaginário caracterizador da cultura contemporânea. Um dos objetivos deste trabalho é mostrar como um dos principais temas da cibercultura — a questão do pós-humanismo — se manifesta no domínio da rede mundial de computadores. Outro é assinalar a importância desse tema para a civilização tecnológica e as razões pelas quais ele se torna relevante para uma reflexão sobre a comunicação na contemporaneidade. Palavras-chave: Pós-humanismo; internet; comunicação; cibercultura Abstract: Communication of the automatons: about the imaginary of post-humanism on the internet — The Internet is fast becoming a vast communicational space of undefined and extremely open borders. Beside other traditional communication media such as television and radio, the Internet has become a privileged locus for the analysis of social representations and the imaginary that characterizes contemporary culture. The main purpose of this paper is to describe how the topic of posthumanism — one of the main themes of Cyberculture — is manifested within the domain of the World Wide Web. Another objective of this investigation is to identify the importance of this topic for the technological civilization, as well as the reasons for its relevance in reflections about communication in contemporary culture. Keywords: Posthumanism; Internet; communication; cyberculture

  10. Estratégias de Marketing Digital na Era da Busca

    Directory of Open Access Journals (Sweden)

    Sionara Ioco Okada

    2011-05-01

    Full Text Available A evolução das tecnologias de comunicação e informação – TIC’s inauguram uma era de crescimento e disseminação exponencial de conteúdo relevante. Com a expansão da ubiqüidade on-line, o crescimento e a facilidade de acesso à web móvel, via dispositivos portáteis, “a busca” popularizou-se e os mecanismos de busca cresceram e se sofisticaram. O presente artigo tem como foco fazer uma atualização das publicações mais recentes das Estratégias de Marketing Digital, ampliando a visibilidade de conceitos e tendências importantes: i evolução da web 2.0 para web semântica ii Marketing de busca, Estratégias SEM e SEO iii móbile tagging, QR codes e Realidade Aumentada. Trata-se de uma pesquisa exploratória e uma investigação secundária, sobretudo bibliográfica, privilegiando publicações em sites especializados, notadamente no período de 1995 a 2010. Algumas inovações tecnológicas se tornaram marcantes e se transformaram em fortes tendências, impactando os profissionais de marketing e de Tecnologia de Informação (TI. A migração do consumo para a web, as facilidades dos mecanismos de buscas por melhores produtos e referências e o aumento do consumo em tempo real, assumem-se como tendências irreversíveis, que exigem das organizações estratégias mercadológicas eficientes. Assim, torna-se imperativo gerenciar a comunicação empresarial na “Era da busca” exigindo uma postura de atualização permanente e estratégias de marketing dirigidas e sustentáveis. DOI: 10.5585/remark.v10i1.2199

  11. [Effectiveness of social mobilization and social marketing in promoting NaFeEDTA-fortified soya sauce in adult women].

    Science.gov (United States)

    Wang, Bo; Chen, Junshi; Zhan, Siyan; Sun, Jing; Li, Liming

    2011-05-01

    To assess the effectiveness of social mobilization and social marketing in promoting NaFeEDTA-fortified soy sauce in an iron deficient population. This study was an uncontrolled, community-based, before-after study, which was implemented in three counties of Shijiazhuang Municipality. The intervention was a social mobilization and social marketing strategy. Adult women older than 20 years of age participated in the evaluation protocol. The main outcomes included KAP relevant to IDA. Cross-sectional samples were used to assess the outcomes at baseline and 1 year later. Knowledge and attitudes of adult women had changed positively, and the percentage of women who had adopted NaFeEDTA-fortified soy sauce increased from 8.9% to 36.6% (P marketing had a positive impact on the KAP of adult women in the iron deficient population.

  12. Acesso a informações de saúde na internet: uma questão de saúde pública? Access to health information on the internet: a public health issue?

    Directory of Open Access Journals (Sweden)

    Felipe Azevedo Moretti

    2012-12-01

    Full Text Available OBJETIVO: Avançar no entendimento sobre o perfil do usuário e as tendências de busca por informações de saúde na internet. MÉTODOS: As análises foram feitas a partir de 1.828 indivíduos que responderam a um questionário eletrônico disponibilizado em um portal de saúde de grande acesso. Paralelamente, por meio do método de "survey de elites", 20 especialistas foram entrevistados para avaliar estratégias de controle de qualidade das informações de saúde veiculadas na rede. RESULTADOS: Verificou-se o predomínio de usuários do gênero feminino que buscam informações para própria saúde(= 90%, que consideram a internet uma de suas principais fontes de informação em saúde (86% e passam de 5 a 35 horas na web por semana (62%. Atribui-se alta confiança às informações vindas de especialistas (76% e baixa confiança na televisão, rádio ou blogs (14%. CONCLUSãO: Conclui-se que a internet tem-se mostrado uma fonte de informação em saúde de grande relevância para população e que a certificação de sites é uma estratégia a ser considerada, na perspectiva de melhoria da qualidade das informações e promoção da saúde pública.OBJECTIVE: To progress in the understanding of the user profile and of search trends for health information on the internet. METHODS: Analyses were performed based on 1,828 individuals who completed an electronic questionnaire available on a very popular health website. At the same time, through the "elite survey" method, 20 specialists were interviewed, aiming at assessing quality control strategies regarding health information disseminated online. RESULTS: A predominance of female users who research information for themselves (= 90%, who consider the internet one of their main sources of health information (86%, and who spend from 5 to 35 hours online every week (62% was verified. High reliability is assigned to information from specialists (76%, and low reliability to television, radio, or

  13. Influência da internet na comunidade acadêmico-científica da área de saúde pública The Internet influence on the academic-scientific public health community

    OpenAIRE

    Angela Maria Belloni Cuenca; Ana Cristina d'Andretta Tanaka

    2005-01-01

    OBJETIVO: Verificar a influência da internet nas atividades acadêmico-científicas da comunidade brasileira que atua na área de saúde pública. MÉTODOS: Estudo descritivo, centrado na opinião de 237 docentes vinculados aos programas de pós-graduação em saúde pública, nos níveis mestrado e doutorado, no Brasil, em 2001. Para a obtenção dos dados, optou-se por questionário auto-aplicado via web e correio postal. A análise estatística foi feita por meio de proporções, médias e desvios-padrão. RESU...

  14. Enterprise brand marketing strategy in mobile Internet%移动互联网下的企业品牌营销策略

    Institute of Scientific and Technical Information of China (English)

    贾子健

    2016-01-01

    The development of modern Internet technology has changed the way people consume, is the current enterprise brand marketing faces new challenges. In this paper, the development background for the mobile Internet, the brand enterprise should take marketing strategies are discussed, thus better enhance the brand value.%现代互联网技术的发展,改变了人们消费方式,也是的当前企业品牌营销面临新的挑战。本文针对移动互联网的发展背景,对企业品牌应该采取的营销策略进行探讨,从而更好的提高品牌的价值。

  15. Metodologia de pesquisas na internet: breves considerações sobre uma pesquisa qualitativa em turismo nas redes sociais

    Directory of Open Access Journals (Sweden)

    Fernanda Meneses de Miranda Castro

    2015-08-01

    Full Text Available Este artigo teve por objetivo apresentar o percurso metodológico de uma pesquisa que pretendeu analisar a contribuição das redes sociais que são utilizadas pelos órgãos responsáveis pela promoção do turismo de Salvador para a construção de uma imagem competitiva do destino. Com o surgimento da comunicação virtual surgiram novas propostas de pesquisa que tentassem desvendar esse ambiente e ainda não existe um método que seja considerado mais adequado para o alcance dos objetivos, cabendo ao pesquisador a tarefa de selecionar métodos e técnicas que mais se ajustem à proposta de pesquisa. Neste trabalho optou-se pela utilização do método sociológico e pelas técnicas de análise das redes sociais, iconologia e análise de conteúdo. Apresentou-se também breves resultados da pesquisa empírica, realizada entre agosto de 2013 a agosto de 2014, onde acompanhou-se as publicações referentes ao destino Salvador da página da rede social Facebook da Bahiatursa e da Salvador-Bahia. Os resultados indicaram que apesar de Salvador ser o destino âncora da Bahia, a promoção digital ainda não alcançou resultados expressivos. Indicaram também que os métodos e técnicas escolhidos atenderam ao objetivo proposto e que pesquisas científicas na Internet requerem do pesquisador uma análise contextual pormenorizada. A depender do objeto e objetivos de estudo, a escolha e o percurso metodológico são diferenciados, não havendo uma indicação conceitual priorizada.

  16. Os benefícios da internet na vida dos idosos do município de Luziânia-Goiás

    Directory of Open Access Journals (Sweden)

    Silmara Lúcia Meireles

    2018-02-01

    Full Text Available Analisou-se os benefícios da internet na vida dos idosos pertencentes ao Projeto “Conviver” no município de Luziânia-Goiás, onde foi realizada uma pesquisa de campo com amostra de 37 idosos de ambos os sexos através de um questionário contendo as variáveis: estado civil, renda, escolaridade, doenças, prática de atividade física, etilismo e tabagismo. Aplicou-se um questionário para avaliar o acesso à internet, a realização de cursos de informática, a finalidade do uso da internet e os benefícios. Observou-se que 78% dos idosos eram mulheres, 35% casados, 13% recebiam menos de um salário mínimo por mês e 5% analfabetos. Constatou-se que 56% eram hipertensos, 24% dislipidêmicos, 13% diabéticos, 3% etilistas, 5% tabagistas e 5% sedentários. Ao analisar o uso da internet, 57% referiram utilizar esse meio de comunicação. Destes, 43% eram capacitados e os acessos mais prevalentes foram: redes sociais (37%, sites de pesquisa (31%, de notícias e esportes (12%, de jogos (6%, de entretenimento (6% e serviços bancários, trabalho, entre outros (6%. Quanto aos benefícios da internet, 95% disseram que a internet foi capaz de proporcioná-los, destacando-se mais informações e conhecimento (41%, maior comunicação com familiares e amigos (31%, exercício da memória e aumento da autoestima (10%, diversão e entretenimento (6%, amizades (6% e facilidade cotidiana (6%. O uso da internet foi capaz de proporcionar benefícios aos idosos, com consequente aumento da autoestima e das possibilidades de conhecimento, comunicação e lazer. Descritores: Idosos; Internet; Redes sociais.

  17. Konsep Pemasaran Melalui Internet

    OpenAIRE

    Nurbasari, Anny

    2002-01-01

    Tulisan ini mencoba membuka wawasan kita untuk mengenal dan mendalami paradigma baru dalam manajemen pemasaran, yang berkaitan dengan kemajuan teknologi pemasaran khususnya pemasaran internet (internet marketing).Pemasaran lewat internet sebagai media komunikasi baru makin lazim dilakukan dan makin berpengaruh karena efisiensinya (lengkap, detail, akurat, cepat, mudah, hemat, murah, dan berjangkauan luas). Secara otomatis ini meningkatkan customer intimacy dan customer satisfaction.

  18. A INFLUÊNCIA DO MARKETING VERDE NA DECISÃO DE COMPRA DO CONSUMIDOR

    Directory of Open Access Journals (Sweden)

    Luiz Carlos Santos

    2017-02-01

    Full Text Available No decorrer dos anos têm se notado as consequências que os hábitos humanos vêm causando a natureza, por conta disso, surgiu o chamado “Marketing Verde”. Trata-se da campanha ecológica  que a empresa faz e coloca em prática, visando amenizar o dano causado a natureza. É o meio usado para alcançar cada vez mais pessoas a fim de conscientizá-las, fazendo com que a preocupação com o planeta seja vista com maior atenção. Este trabalho tem como finalidade abordar este tema, e através de um questionário aplicado há um grupo de moradores da cidade de Campos do Jordão, ter um retorno de como as pessoas veem essa ferramenta, se conhecem seus produtos, qual a influencia na decisão de compra e se mudariam suas atitudes para melhorar o planeta que habitamos. O que pode se observar, foi que apesar da falta de conhecimento do assunto, muitos estão dispostos a se adaptar para contribuir com o meio ambiente.

  19. Marketing Verde: responsabilidade social e ambiental integradas na envolvente de marketing

    Green Marketing: integrated social and environmental responsibility in the marketing environment

    Marketing Verde: responsabilidad social y ambiental integrada en la envolvente de marketing

    OpenAIRE

    DALMORO, Marlon; VENTURINI, Jonas Cardona; PEREIRA, Breno Augusto Diniz

    2009-01-01

    RESUMOO presente estudo tem como objetivo principal analisar e descrever como a responsabilidade social e ambiental está integrada na envolvente de marketing de uma unidade franqueada da Companhia Coca-Cola. Ao encontro das percepções de Karna, Hansen e Juslin (2001), a envolvente de marketing é descrita, baseada em três níveis hierárquicos: marketing estratégico, estrutural e funcional. Neste sentido, realizou-se uma abordagem qualitativa com estudo de caso, no qual os dados foram coletados,...

  20. A interdisciplinaridade da Ciência da Informação e suas contribuições no estudo do compartilhamento de dados governamentais na internet

    OpenAIRE

    Fábio Mosso Moreira; Marta Lígia Pomim Valentim; Ricardo César Gonçalves Sant’Ana

    2018-01-01

    A internet pode ser considerada uma importante alternativa para viabilizar maior interação entre a administração pública e a sociedade, como, por exemplo, no compartilhamento de bases de dados governamentais. Esse fluxo informacional envolve questões específicas que são alvo de estudos na Ciência da Informação, que apresenta característica interdisciplinar em função da complexidade de seu objeto, da utilização de teorias e metodologias oriundas de outras áreas, e da diversidade de seu corp...

  1. Planejamento de melhorias em lojas virtuais para comércio eletrônico na Internet sob a ótica do cliente

    OpenAIRE

    Marcos Luis Basso

    2006-01-01

    Este trabalho tem por objetivo o planejamento de melhorias em lojas virtuais de comércio eletrônico na Internet usando como ferramentas a pesquisa de mercado e o Desdobramento da Função Qualidade (QFD), baseado no modelo conceitual de Ribeiro et al. (2001) adaptado para serviços. A pesquisa de mercado visa identificar os itens da qualidade demandada pelos clientes, enquanto o emprego do QFD visa desdobrar os itens priorizados em características de qualidade para o planejamento de melhorias da...

  2. Internet user behaviour

    Directory of Open Access Journals (Sweden)

    Radbâță, A.

    2011-01-01

    Full Text Available Internet is a useful tool for everybody in a technologically advanced world. As Internet appears and develops, it creates a totally new network environment. The development of commerce on the Internet based on virtual communities has become one of the most successful business models in the world. After analyzing the concept of internet, the e-commerce market and its marketing mix and the benefits and limitations of the Internet, we have presented a few studies on Internet user behaviour. Furthermore, the paper looks at a representative sample of Romanian internet users. The results reveal that the Romanians are using the Internet especially for information gathering, e-mail, entertainment and social networking.

  3. 77 FR 38630 - Open Internet Advisory Committee

    Science.gov (United States)

    2012-06-28

    ... Committee will observe market developments regarding the freedom and openness of the Internet and will focus..., Technology Policy and Internet Governance, Cisco Systems Charles Slocum, Assistant Executive Director...

  4. Influência da internet na comunidade acadêmico-científica da área de saúde pública

    OpenAIRE

    Cuenca,Angela Maria Belloni; Tanaka,Ana Cristina d'Andretta

    2005-01-01

    OBJETIVO: Verificar a influência da internet nas atividades acadêmico-científicas da comunidade brasileira que atua na área de saúde pública. MÉTODOS: Estudo descritivo, centrado na opinião de 237 docentes vinculados aos programas de pós-graduação em saúde pública, nos níveis mestrado e doutorado, no Brasil, em 2001. Para a obtenção dos dados, optou-se por questionário auto-aplicado via web e correio postal. A análise estatística foi feita por meio de proporções, médias e desvios-padrão. RESU...

  5. Prodej potravin přes Internet se zaměřením na Tesco v ČR

    OpenAIRE

    Nousková, Michaela

    2012-01-01

    This thesis deals with shopping and sale of grocery online focusing on Tesco Stores CR,a.s. The aim of the study is to evaluate the Tesco e-shop from user's perspective, compare it with the competition and to propose steps towards optimization. The first part of thesis describes general information about the Internet and e-commerce, online grocery market and its specifics. Following part includes analyzeds of grocery e-shops based on multi-criteria evaluation and comparison with the Tesco ser...

  6. The Internet as a parameter of strategic planning: A study of E-Marketing practices of Dutch SMBs

    NARCIS (Netherlands)

    Constantinides, Efthymios

    2006-01-01

    This paper proposes a methodology for the identification and evaluation of Internet-based strategies and examines the role of the Internet as element of the strategic planning of Small and Medium Businesses (SMBs) from a variety of Dutch industrial sectors. The study has an explorative character and

  7. INFLUÊNCIA DOS STAKEHOLDERS NA ADOÇÃO DE ESTRATÉGIAS DE MARKETING VERDE

    Directory of Open Access Journals (Sweden)

    Benny Kramer Costa

    2012-01-01

    Full Text Available Este artigo tem como objetivo conhecer de que forma os stakeholders influenciam na adoção de estratégias de marketing verde sob a ótica da empresa Alfa, uma indústria moveleira situada no Rio Grande do Norte, Brasil. A metodologia utilizada teve uma abordagem qualitativa e utiliza o método do estudo de caso exploratóriodescritivo como modelo formal e sistemático do estudo científico. Segue as proposições teórico-conceituais de Polonsky (1995, Michell, Angle e Wood (1997 e Frooman (1999 como referências básicas que identifica e avalia o grau de importância dos stakeholders relevantes, mostra suas expectativas e necessidades e descreve as táticas utilizadas pelas empresas para a implantação de estratégias de marketing verde. O estudo descreve a realidade de uma indústria moveleira do Rio Grande do Norte, Brasil e mostra sua filosofia e contexto; identifica os stakeholders presentes, analisa o grau de importância de cada grupo relevante e mostra suas necessidades e expectativas e por fim, constata as mudanças ocorridas na organização na implantação de estratégias de marketing verde. A partir dos resultados obtidos conclui que os stakeholders são levados em consideração na adoção de estratégias de marketing verde, mesmo a empresa não possuindo a devida percepção estratégica necessária para avançar na adoção da filosofia do marketing verde. Este estudo de caso explora conhecimentos que podem ser apropriados e adequados por empresas de pequeno porte que atuem nesse segmento-tendência estratégico do marketing verde.

  8. Internet Marketing Strategy Of Chinese Enterprises To Explore%我国企业网络营销策略探究

    Institute of Scientific and Technical Information of China (English)

    段续峰

    2013-01-01

    With the development of the Internet, online marketing has become a modern enterprise marketing. How to do network marketing, with dif-ferent ways to find companies target customer base. Enterprise development has become an important way and a new profit growth point.%  随着互联网的发展,网络营销已成为现代企业的营销方式。如何做好网络营销,用不同的方式寻找企业的目标客户群,已成为企业发展的重要途径和新的利润增长点。

  9. Comunicação da responsabilidade social na internet: uma abordagem voltada para o público interno [doi: 10.5329/RECADM.2014015

    Directory of Open Access Journals (Sweden)

    Thiago Braga Martins

    2014-08-01

    Full Text Available Este artigo tem o objetivo de identificar as iniciativas voltadas ao público interno (colaboradores, com foco nas ações de responsabilidade social empresarial, comunicadas na internet pelas empresas cearenses classificadas no ranking Great Place to Work 2013. Para tanto, verifica-se o quanto tais empresas, consideradas “modelo” no relacionamento com seus colaboradores, comunicam suas iniciativas voltadas para o público interno em seus websites corporativos e apresenta-se uma proposta de mensuração e avaliação de conteúdo de websites corporativos na divulgação das iniciativas destinadas ao público interno. A abordagem de pesquisa é quantitativa, por verificar a ocorrência de determinados indicadores previamente estabelecidos, e quanto aos fins esta pesquisa é descritiva. No que diz respeito à coleta de dados, trata-se de pesquisa documental, de forma telematizada, através da internet, na medida em que explora e analisa o conteúdo dos websites das 40 melhores empresas para se trabalhar no Ceará. Verificou-se que o indicador mais presente foi o referente à comunicação das premiações recebidas pelo bom relacionamento com o público interno (86,8% e os menos presentes foram os referentes às práticas inclusivas e afirmativas relativas ao colaborador, e à transparência e accountability (relatório social disponível (15,8%. Palavras-chave Responsabilidade social empresarial; Internet; Reputação corporativa; Público interno; Great Place to Work.     COMMUNICATION OF CORPORATE SOCIAL RESPONSIBILITY ON THE INTERNET: AN EMPLOYEE APPROACH   ABSTRACT This article aims to identify initiatives to address workforce (employees, focusing on the actions of corporate social responsibility, communicated on the Internet by companies classified in Great Place to Work 2013 Ceará Ranking. This paper focuses in discover how such companies considered "reference" in relationship with its employees, communicate their initiatives to

  10. Internet infrastructures and health care systems: a qualitative comparative analysis on networks and markets in the British National Health Service and Kaiser Permanente.

    Science.gov (United States)

    Séror, Ann C

    2002-12-01

    The Internet and emergent telecommunications infrastructures are transforming the future of health care management. The costs of health care delivery systems, products, and services continue to rise everywhere, but performance of health care delivery is associated with institutional and ideological considerations as well as availability of financial and technological resources. to identify the effects of ideological differences on health care market infrastructures including the Internet and telecommunications technologies by a comparative case analysis of two large health care organizations: the British National Health Service and the California-based Kaiser Permanente health maintenance organization. A qualitative comparative analysis focusing on the British National Health Service and the Kaiser Permanente health maintenance organization to show how system infrastructures vary according to market dynamics dominated by health care institutions ("push") or by consumer demand ("pull"). System control mechanisms may be technologically embedded, institutional, or behavioral. The analysis suggests that telecommunications technologies and the Internet may contribute significantly to health care system performance in a context of ideological diversity. The study offers evidence to validate alternative models of health care governance: the national constitution model, and the enterprise business contract model. This evidence also suggests important questions for health care policy makers as well as researchers in telecommunications, organizational theory, and health care management.

  11. Zhodnocení marketingové strategie společnosti Nike cílené na ženy se zaměřením na internet a sociální sítě

    OpenAIRE

    Jochmanová, Helena

    2015-01-01

    The goal of this diploma thesis is to describe current and past marketing activities of Nike, Inc. in particular and to focuse on the company's marketing campaigns targeted at women (Nike Women). This thesis also wants to describe current influence of the Internet and social networks in marketing, the main characteristics of marketing targeted at women and to describe ongoing Nike Women campaign. Main goal of this diploma thesis is to evaluate its own survey, which is required to determine th...

  12. Sobre a comunicação político-partidária na Internet: um estudo dos informativos digitais do PT e do PSDB

    Directory of Open Access Journals (Sweden)

    Francisco Paulo Jamil Almeida Marques

    2008-11-01

    Full Text Available O objetivo deste trabalho é avaliar como os partidos políticos brasileiros vêm empregando os informativos por correio eletrônico, cuja intenção é fornecer subsídios para a formação de opinião dos cidadãos com acesso à Internet. Procurouse avaliar em que termos vêm se manifestando a caracterização do governo Lula, tomando como estudo de caso a disputa política em torno da aprovação da Medida Provisória número 232, em informativos digitais de dois partidos: o Diário Tucano, tribuna das lideranças do PSDB (Partido da Social Democracia Brasileira; e o Informes PT, produzido pelas lideranças do Partido dos Trabalhadores. Em determinados momentos, a disputa argumentativa se estende das tribunas das casas legislativas ao espaço público mais facilmente acessível por meio da rede mundial de computadores. Através do exame dos informativos acima referidos, procurouse analisar em que medida os dois principais partidos brasileiros empregam a Internet como mais um instrumento na concorrência pelo voto e apoio dos cidadãos. Concluiu-se que os meios de comunicação convencionais ainda recebem maior parcela de atenção e investimento por parte dos consultores e das agremiações. Os produtores de conteúdo político-partidário para a Internet parecem ainda se prender a uma lógica unidirecional de informações e fomento do debate político, não obstante a capacidade dialógica oferecida. Palavras-chave: Internet; comunicação; democracia; partidos políticos Abstract Political party communications on the Internet: a study of the digital newsletters of the PT and the PSDB – The purpose of this work is to evaluate how Brazilian political parties use their newsletters distributed by e-mail, which are intended to provide opinion-forming information for citizens with access to the Internet. The main question here is how President Luís Inácio Lula da Silva's administration is characterized in two specific newsletters

  13. Se busca mercado adolescente: internet y videojuegos, las nuevas estrategias de la industria tabacalera Aiming for the adolescent market: internet and video games, the new strategies of the tobacco industry

    Directory of Open Access Journals (Sweden)

    Tonatiuh Barrientos-Gutiérrez

    2012-06-01

    Full Text Available La exposición a publicidad sobre tabaco está asociada con el inicio en el consumo, particularmente en población joven, por lo que su control es un objetivo clave para reducir la incidencia de tabaquismo. Históricamente, la industria tabacalera ha sido pionera en la utilización de tecnologías de comunicación para posicionarse ante nuevos mercados y mantener la preferencia de los consumidores. Internet y los videojuegos han trascendido el espacio del entretenimiento, convirtiéndose en medios de comunicación masiva con un alto potencial publicitario. El presente artículo hace una revisión de la literatura existente sobre la presencia de tabaco en internet y videojuegos, con la intención de definir líneas de trabajo para desarrollar mecanismos efectivos de regulación y control de la publicidad en estos medios.Exposure to tobacco advertisement is associated with smoking initiation among the youth, its elimination is a key objective to effectively curb the tobacco epidemic. Historically, the tobacco industry has pioneered the use of new communication technologies to keep and expand their market. Nowadays, Internet and video games have transcended the entertainment sphere, becoming significant media for massive communication and providing new opportunities for advertisement. The present essay reviews the existing literature on tobacco presence in the Internet and video games to define research and policy tasks required to develop effective means for tobacco advertisement regulation and control.

  14. Internet: a key element in the communication of the environmental performance of the oil and gas companies; Internet: elemento chave na comunicacao da performance ambiental de empresas de oleo e gas

    Energy Technology Data Exchange (ETDEWEB)

    Andrade, Margareth Costa [PETROBRAS/LUBNOR, Fortaleza, CE (Brazil)]. E-mail: margarethandrade@petrobras.com.br; Abreu, Monica Cavalcanti Sa de [Universidade Federal do Ceara, Fortaleza, CE (Brazil). Pro-Reitoria de Pesquisa e Pos-graduacao]. E-mail: mabreu@ufc.br

    2003-07-01

    A new way of behavior called the Triple Bottom Line has emerged as a consequence of the convergence of the economical, environmental and social dimensions in the strategic planning of the companies. Transparency has being presented as one of the seven revolutions established by the Triple Bottom Line and has being driven by information technology from television satellites and Internet. Nowadays, the oil and gas companies are subjected to changes of values and ideologies of society and to pressures that come from outside of the organization and influence their performance in the market. In another point of viewing, the huge availability of information allows a comparison by benchmarking and the buildup of a performance ranking among companies. This way, the flux of information activates management tasks. This work studies the transparency level of the biggest oil and gas companies by analyzing information available in their home pages. Some aspects of behavior related to environmental performance and how they answer to the demands of the society are analyzed. The main conclusion of this study is that Internet has become a key element in the communication of the environmental performance of the oil and gas companies. (author)

  15. Internet Access: How to Design and Test an Internet Use/Management Policy

    National Research Council Canada - National Science Library

    Montgomery, Doris

    2001-01-01

    The Internet is filled with tremendous marketing potential and vulnerabilities, organizations should develop polices that offer both Internet Usage/Management policies that are consisted with their organization...

  16. EFFECT OF INTERNET MARKETING ON THE PURCHASE PATTERN OF THE HOUSE-HOLDS OF TOWNS IN JABALPUR

    OpenAIRE

    Uma V.P.Shrivastava; Dilip Singh Hazari

    2014-01-01

    Combining the traditional methods with online information marketers has discovered a successful marketing pattern. The traditional marketing methods of print, television, and direct mailings are being complemented with the use of e-marketing strategies; thus saving time and money. Over the last two decades it has been noticed that the human lifestyles are changing faster than their thoughts. This study is focused on the middle income house-holds with a monthly income ranging from 30k to 60k. ...

  17. Marketing v hudebním průmyslu se zaměřením na elektronickou taneční hudbu

    OpenAIRE

    Špak, Richard

    2014-01-01

    The purpose of this thesis is to describe, analyze and compare traditional and new marketing tools of music industry, focusing on distribution and promotion, and demonstrate through an example of succes of electronic dance music in recent years that digital era and internet development have significant influence on mujsic marketing. Based on analysis and primary research reveal basic segments of listeners and recommend a mix of tools for a starting artist.

  18. A Study on the Main Points of Internet Book Marketing%图书网络营销的要点研究

    Institute of Scientific and Technical Information of China (English)

    范生万; 刘放

    2014-01-01

    互联网的出现促使传统图书营销呈现出新的特点,也赋予了现代图书网络营销新的发展趋势。要想在新的环境下达到图书营销的目标,出版商和书店应该了解这些特点和趋势,抓住图书网络营销的要点,这样才能在日趋激烈的市场竞争中处于不败之地。%Emergence of the Internet has not only made the traditional book marketing show new features, but also given the modern network book marketing new developing trends. In order to reach objectives of book marketing in the new environment, publishers and bookstores should understand these characteristics and trends, grasping the main point of book online marketing so as to be in an invincible position in the increasingly fierce market competition.

  19. Energy trading market evolution to the energy internet a feasibility review on the enabling internet of things (IoT) cloud technologies

    Science.gov (United States)

    Agavanakis, Kyriakos; Papageorgas, Panagiotis G.; Vokas, Georgios A.; Ampatis, Dionysios; Salame, Chafic

    2018-05-01

    Energy trading market is a consequence of the grid evolution, which has been highly regulated and accessible to a small group of stakeholders so far. Being a fundamental part of national economies, the business models and the operating regulatory structures have been the subject of intense research and experimentation. At the same time, the increasing integration of distributed energy resources to the microgrid level changes the dependence of the grid infrastructure from fossil and nuclear to renewable energy sources, smart storage and smart management. In this paper, it is argued that this shift which marks the transformation towards the next industrial era, puts in the market foreground a big number of smaller producers and ultimately all the end users, in the form of actively engaged prosumers. Furthermore, it is shown that the computational resources and technology to support an open, widely accessible and fair peer-to-peer trading market, are already available. And that such an implementation is feasible and immediately achievable using just commercial products and a side-by-side approach in the place of unrealistic big-bang type grid upgrades.

  20. O impacto das competências de marketing na definição de estratégia e as suas implicações na performance das empresas : um estudo em PME?s familiares portuguesas

    OpenAIRE

    Santos, Ana Catarina Damas dos

    2012-01-01

    Dissertação de mestrado em Marketing (Marketing Estratégico), apresentada à Faculdade de Economia da Universidade de Coimbra, sob a orientação de Arnaldo Coelho e Afonso Zinga. Este estudo tem como objectivo contribuir para o aprofundar do estudo das competências de marketing, investigando especificamente quais os factores que as influenciam, quais os reais impactos das competências na estratégia e quais as implicações na performance. Para testar estas premissas seleccionaram-se empresa...

  1. Analysis of Automotive Internet Marketing%探析汽车网络营销的方法

    Institute of Scientific and Technical Information of China (English)

    李晶

    2013-01-01

      近年来,汽车市场竞争日益激烈化,单靠传统的汽车营销模式已不能适应竞争激烈的汽车市场的需求,为此,汽车网络营销便成为一种全新的营销模式。文中重点介绍了汽车网络营销的优势,以及汽车在网络上营销的方法。%In recent years, increasingly fierce competition in the market of automobile. Rely on traditional automobile marketing mode to al⁃ready cannot get used to the competitive auto market demand, therefore, the auto Online marketing will become a kind of new marketing mode. This paper introduces the auto network marketing advantage, and the auto network marketing method.

  2. Tools of online Marketing

    OpenAIRE

    Hossain, M. S.; Rahman, M. F.

    2017-01-01

    Abstract Online marketing is the most crucial issue in the modern marketing era but there was no previous research that could identify the tools of internet marketing before this study and it was the first study on the field of online marketing tools. This research was descriptive in nature and it has attempted to identify the major tools of internet marketing from the concepts of traditional marketing tools. Worldwide network is known as Internet that can exchange information between use...

  3. Uso de ferramentas da internet no processo de ensino e aprendizagem de leitura e escrita: possibilidades e desafios na visão de estudantes de Letras-Português na modalidade semipresencial

    Directory of Open Access Journals (Sweden)

    Adriana Paula da Silva Amorim

    2011-10-01

    Full Text Available Na chamada sociedade da informação, o consumo de recursos digitais vem tornando-se cada vez mais constante e necessário. Dessa forma, também as escolas – públicas e particulares – estão sendo gradativamente informatizadas e as universidades brasileiras estão cada vez mais envolvidas em pesquisas e formação de profissionais para o uso desses recursos na educação. São exemplos os cursos de graduação semipresencial promovidos pela Universidade Aberta do Brasil (UAB em parceria com a Universidade Federal do Ceará (UFC. O presente trabalho pretendeu verificar como estudantes do curso de Letras-Português da instituição supracitada, na modalidade semipresencial, utilizam gêneros digitais e ferramentas da Internet, em seu cotidiano; como compreendem a importância do uso de gêneros digitais no processo de ensino e aprendizagem de leitura e escrita na escola; se pretendem (e como utilizar os gêneros digitais em suas aulas de Língua Portuguesa. Participaram da pesquisa 40 estudantes, no total, de três municípios cearenses que abrigam os polos de ensino do sistema UAB/UFC (alguns deles já atuam como professores da educação básica. Foram analisadas discussões em fóruns virtuais temáticos da disciplina Gêneros Textuais e Ensino. Além disso, alguns estudantes, voluntariamente, responderam um questionário virtual, com questões específicas sobre o tema. Trata-se de um estudo preliminar, a partir do qual foi possível identificar o perfil desses estudantes, com relação ao uso de ferramentas da Internet, bem como as possibilidades e desafios apontados por eles, quando da aplicação da teoria em sua prática de ensino de Língua Portuguesa na escola. Embora haja um distanciamento entre teoria e prática, estamos vivenciando um estágio de mudanças, em que se torna cada vez mais necessário que os cursos de formação e aperfeiçoamento de professores os preparem para lidar com as possibilidades e os desafios de utilizar

  4. Is Neural Processing of Negative Stimuli Altered in Addiction Independent of Drug Effects? Findings From Drug-Naïve Youth with Internet Gaming Disorder.

    Science.gov (United States)

    Yip, Sarah W; Gross, James J; Chawla, Megha; Ma, Shan-Shan; Shi, Xing-Hui; Liu, Lu; Yao, Yuan-Wei; Zhu, Lei; Worhunsky, Patrick D; Zhang, Jintao

    2018-05-01

    Difficulties in emotion regulation are commonly reported among individuals with alcohol and drug addictions and contribute to the acquisition and maintenance of addictive behaviors. Alterations in neural processing of negative affective stimuli have further been demonstrated among individuals with addictions. However, it is unclear whether these alterations are a general feature of addictions or are a result of prolonged exposure to drugs of abuse. To test the hypothesis of altered negative affect processing independent of drug effects, this study assessed neural function among drug-naïve youth with a behavioral addiction-Internet gaming disorder (IGD). Fifty-six young adults (28 with IGD, 28 matched controls) participated in fMRI scanning during performance of a well-validated emotion regulation task. Between-group differences in neural activity during task performance were assessed using a whole-brain, mixed-effects ANOVA with correction for multiple comparisons at currently recommended thresholds (voxel-level peffects.

  5. O estudante universitário e a recuperação da informação na Internet

    OpenAIRE

    Peres, Ricardo Luís Rodrigues

    2008-01-01

    Esta dissertação se propôs a examinar como o estudante universitário identifica e recupera a informação disponibilizada na Internet de modo a satisfazer sua necessidade de estudo e a elaboração de seus trabalhos acadêmicos. Como tal, constituiu-se em um estudo de caso de caráter exploratório, focado nos alunos do curso de graduação em Administração de uma instituição particular de ensino superior. O levantamento dos dados foi feito através de um questionário desdobrado em quatr...

  6. www.meanders.org na internet com ecoturismo: uma interação comunicacional sustentável?

    OpenAIRE

    Laudo Kiyohiro Natsui

    2002-01-01

    A Teia de Alcance Mundial, como é conhecida a www da população que já tem acesso à internet, tem se tornado no Brasil rapidamente expressiva em tempos de mercados globais e, dentro deste contexto, a atividade do ecoturismo é analisada enquanto oferta e mensagem online. Realiza-se um estudo qualitativo exploratório no intuito de discutir a presente oferta ecoturística online e a mensagem propagada via rede. O termo ecoturismo é questionado, assim como as iniciativas que se apropriam da palavra...

  7. Representação do Passado e História Pública: a História das Mulheres na Internet

    Directory of Open Access Journals (Sweden)

    Gabriela Correa

    2016-12-01

    Full Text Available Este artigo tem por objetivo abordar as relações entre internet, representação do passado e história pública. Para tanto, se valerá da análise do website e página do Facebook “As Mina na História”, criada em junho de 2015. Neste exame, explorará questões tais como o tipo de representação do passado oferecido neste espaço virtual, o perfil da sua audiência e a linguagem utilizada. A fim de avançar em tais problemáticas, são tecidos alguns breves comentários sobre o ensino de história das mulheres no Brasil. Por fim, busca-se, a partir desta abordagem, propor algumas reflexões sobre a história pública que tem sido praticada no país, para além da questão da ampliação do público “consumidor” de história.   Palavras-chave: Representação; História Pública; Internet; Mulheres.

  8. Connotea: site para a comunicação científica e compartilhamento de informações na Internet

    Directory of Open Access Journals (Sweden)

    Sônia Elisa Caregnato

    2007-07-01

    Full Text Available A Internet é reconhecidamente um terreno fecundo para as comunidades científicas, por sua rapidez, diversidade e possibilidades de novas formas de interação. O desenvolvimento de sites de social bookmarks, como o Connotea, permite aos pesquisadores gerenciar informações na Internet, organizando e compartilhando referências com seus pares científicos. Analisa-se este site que possui um caráter social e se apresenta como um novo espaço informal para compartilhamento de informações, criação de grupos e construção de bibliotecas próprias através do emprego de palavras-chave. Também, abordam-se os conceitos de comunidades científicas, social bookmarks e Folksonomia. Considera-se que o Connotea reproduz algumas tendências naturais das comunidades científicas e permite o intercâmbio entre as diferentes áreas do conhecimento.

  9. SISTEMA DE DISPONIBILIZAÇÃO DE INFORMAÇÕES GEOGRÁFICAS DO ESTADO DE GOIÁS NA INTERNET

    Directory of Open Access Journals (Sweden)

    Levindo Cardoso Medeiros

    2015-09-01

    Full Text Available Atualmente, com a crescente utilização das geotecnologias, muitas instituições vêm produzindo grandesquantidades de informações geográficas. Contudo a publicação ou disponibilização dessas informaçõespara a sociedade em geral, ocorre ainda de maneira pouco eficiente, gerando, portanto uma grandecarência de informações, que não puderam, devido à falta de recursos e domínio tecnológico, serempublicadas e/ou disponibilizadas. Mas com o constante desenvolvimento da Internet esta se proveu derecursos gráficos, tornando-se um meio atraente e apresentável para a disseminação de informaçõesgeográficas. Neste trabalho desenvolveu-se um projeto para disponibilizar informações geográficas sobreo Estado de Goiás na Internet de forma interativa e dinâmica utilizando softwareslivres.

  10. Internetový marketing a nové trendy

    OpenAIRE

    Babec, Martin

    2010-01-01

    Internet population in Czech republic and its segmentation. Development of advertisement spending into internet. Types of internet advertising in the Czech republic. New trends of internet marketing (social networks, geolocation services, mobile marketing). Proposal of low-cost marketing campaign on internet (using wide range of communication channels of internet marketing).

  11. PENGGUNAAN TEKNOLOGI INTERNET DALAM BISNIS

    OpenAIRE

    Oviliani Yuliana

    2000-01-01

    The uses of internet in business are for information exchange, product catalog, promotion media, electronic mail, bulletin boards, electronic questioner, and mailing list. Internet can also be used for dialog, discussion, and consultation with customer online, therefore consumer can be proactively and interactively involved in designing, developing, marketing, and selling products. There are 2 methods for marketing products via internet, which are push and pull marketing. The advantages of in...

  12. Penggunaan Teknologi Internet Dalam Bisnis

    OpenAIRE

    Yuliana, Oviliani

    2000-01-01

    The uses of internet in business are for information exchange, product catalog, promotion media, electronic mail, bulletin boards, electronic questioner, and mailing list. Internet can also be used for dialog, discussion, and consultation with customer online, therefore consumer can be proactively and interactively involved in designing, developing, marketing, and selling products. There are 2 methods for marketing products via internet, which are push and pull marketing. The advantages of in...

  13. Internetový marketing

    OpenAIRE

    KARBULKA, Tomáš

    2015-01-01

    This thesis provides comprehensive insight into the internet marketing used by the eshop. The aim of this thesis is to analyse the eshop and internet marketing tools used by the eshop to promote its products. The result of the analysis is an evaluation of effective Internet marketing channels. Proposals and recommendations that will lead to the optimization of eshop and internet marketing are drawn up based on the results of the analysis.

  14. Tendências e aplicações do marketing digital na área do turismo 2.0

    OpenAIRE

    Pessanha, Elisa Salomé Moniz

    2016-01-01

    Este projeto tem como objetivo compreender como é que as empresas no setor hoteleiro podem adaptar estratégias de marketing digital de modo a poderem comunicar eficazmente com os seus clientes e possíveis públicos-alvo. Assente na problemática “De que forma o ambiente digital contribuiu para as alterações de novas práticas e hábitos no turismo?”, a web e o constante aparecimento de novas redes sociais online, plataformas de comunicação e partilha de informação, têm vindo a assumir um papel...

  15. Marketing společnosti Apple a jeho proměna po roce 2011

    OpenAIRE

    Rybář, Martin

    2016-01-01

    Thesis on "The Marketing Strategies of Apple Inc. and Their Change After 2011" deals with the transformation of Apple's marketing strategies after the death of Steve Jobs, who was regarded by many as a key figure in the whole company. The author aims to present the company, products and marketing strategies used by Steve Jobs and then analyze the changes that have been made by new CEO Tim Cook since 2011. The theoretical part is devoted to definitions, which the author will be using in the pr...

  16. ATTITUDES AND OPINIONS OF YOUNG POPULATION ON THE CONCEPT OF THE INTERNET AS A FORM OF INTEGRATED MARKETING COMMUNICATION

    OpenAIRE

    Sanja Bijakšić; Brano Markić; Arnela Bevanda

    2015-01-01

    Integrated Marketing Communication  is both the system and the process of development and implementation of multiple forms of communication with the market. Its  long-term goal is to strengthen relations  with the  current customers but also to attract new customers. Therefore, the primary goal of integrated marketing communication is to have  influence on the behaviour of customers  in order to  shape and change their views and opinions. The marketing communication mix  consists of advertisi...

  17. Voluntary Financial Reporting on the Internet: Analysis of the Practice of Stock-Market Listed Croatian and Slovene Joint Stock Companies

    Directory of Open Access Journals (Sweden)

    Ivica Pervan

    2006-03-01

    Full Text Available An investigation into Internet financial reporting carried out in June 2005 that focused on stock-market listed Croatian and Slovene joint-stock companies has two basic aspects, comparative and explanatory. The comparative aspect of the research showed that Slovene corporations have a statistically significant higher level of financial reporting (as measured with IFR score. The average IFR score for 55 corporate entities from Croatia came to just 6.85, while the average IFR score for 30 Slovene firms was 17.63. The second aspect of the investigation was explanatory, and at the level of each state and sample the intention was to find the variables that affect IFR scores significantly. With respect to the Croatian sample it was shown that the IFR score was statistically significantly and positively correlated with size, profitability, number of shareholders, and amount of traffic on the stock markets. Then regression analysis showed that majority foreign ownership had a positive effect on the IFR score. A statistically significant but negative correlation was established for two sectors, tourism and marine transport. For the Slovene sample, comprising 30 firms, the size, profitability and number of stockholders were not significant variables. However, official listing, proportion of market capitalisation and ratio of market to book values of shares were statistically significantly and positively correlated with the IFR score. Only one sector, transport, was significantly and negatively correlated with the IFR score.

  18. The Internet's Effect on Women's Coauthoring Rates and Academic Job Market Decisions: The Case of Political Science

    Science.gov (United States)

    Butler, Daniel M.; Butler, Richard J.

    2011-01-01

    The late 1990s saw the introduction and spread of the Internet and email. For social scientists, these technologies lowered communication costs and made inter-department collaboration much easier. Using women in political science as a case study, we show that this change has disproportionately affected women in two ways. First, women have…

  19. 移动互联环境下跨界营销的影响因素%Influencing Factors of Crossover Marketing in Mobile Internet Environment

    Institute of Scientific and Technical Information of China (English)

    黄嘉涛

    2016-01-01

    本文运用扎根理论的方法,以深度访谈和文案资料为基础,通过开放编码、主轴编码、选择编码,探索移动互联网环境下跨界营销的行为及其影响因素并构建模型。随后,基于广东地区企业的调查数据,对模型进行实证研究。实证结果表明,品牌匹配、市场匹配和战略匹配显著正向影响跨界营销,其中品牌匹配的影响作用最大;市场动荡性和市场不确定性正向调节品牌匹配与跨界营销以及市场匹配与跨界营销之间的正向关系;市场动荡性和市场不确定性对战略匹配与跨界营销之间的关系调节效应不显著。传统企业必须与移动互联网进行融合,从产品合作、联合营销、内容传递、场景设计等方面开展跨界营销合作,提高跨界双方在品牌、市场、战略等方面的匹配程度,其中尤其要重视品牌的匹配程度。%Based on the data collected from literature and in-depth interviews,the Grounded Theory,and three types of coding,an exploratory research on crossover marketing in mobile internet environment and its influencing factors is conducted, and the corresponding model is developed. Then,an empirical test is conducted based on survey data from local companies in Guangdong. The results show that:1. brand matching,market matching and strategic matching have positive effect on crossover marketing,and brand matching has the strongest effect;2. market dynamic and market uncertainty positively moderate the relationship between brand matching and crossover marketing as well as the relationship between market matching and crossover marketing;3. market dynamic and market uncertainty does not positively moderate the relationship between strategic matching and crossover marketing. The traditional enterprises should integrate with mobile internet,and improve the matching level in terms of brand,market and strategy;and they should pay special attention to the

  20. Tržna podoba slovenskih gazel = Market Branding of Slovenian Gazelles

    Directory of Open Access Journals (Sweden)

    Gabrijel Devetak

    2012-01-01

    Full Text Available The purpose of the article is to show the global marketing activities,guidelines and management decisions for international business ofSlovenian gazelles. The survey was conducted on a sample of 230-sSlovenian gazelles that have been included in the list of 500 fastestgrowing companies in Slovenia in previous years (2007, 2008, 2009 and2010. They are also involved in the selection of ‘Best Fast GrowingCompany or a Gazelle.’ Slovenian gazelles use the internationalizationfor many reasons (saturation of the domestic market, lack of demandin the domestic market, etc.. Findings presented in this articlemay serve Slovenian gazelle in the decision of how to enter a foreignmarket, in the selection of the initial steps and the comparison of the existing market models used in the company.

  1. A estética cibergótica na internet: música e sociabilidade na comunicação do MySpace

    Directory of Open Access Journals (Sweden)

    Adriana Amaral

    2008-09-01

    Full Text Available O presente artigo tem como objetivo analisar a estética das “cenas” contemporâneas de música eletrônica soturna com base em usos e estratégias comunicacionais de seus participantes na rede social MySpace(http://www.myspace.com. Partimos da influência do romantismo gótico no imaginário da cibercultura (Amaral 2006, propondo um neologismo provocador: o cibergoticismo, aqui compreendido como um elemento herdeiro da discursividade do romantismo gótico, mas transmutado na sociabilidade e nas trocas informacionais no âmbito das cibersubculturas (Bell 2000; Caspary & Manzenreiter 2003 e suas cenas musicais correspondentes (rivetheads, cibergóticos, neovitorianos. Palavras-chave: Comunicação; cibercultura; cibersubculturas; sociabilidade. ABSTRACT This paper has the aim to analyse the aesthetics of contemporary darkelectronic music scene, departing from the uses and communicational strategies of their participants inside the social network MySpace (http://www.myspace.com. Our starting point is the influence of gothic romanticism inside the cyberculture imaginary (Amaral 2006, proposing a teas-ing neologism: cybergothicism. We understand this concept as an heir of gothic romanticism discursivity, but it has turned into the sociability and informational exchanges inside cybersubcultures (Bell 2000; Caspary & Manzenreiter 2003 as well as its derivative musical scenes (rivetheads, cybergothics and neovictorians. Keywords: Communication; cyberculture; cybersubculture; sociability.

  2. ESTRATÉGIAS DE MARKETING NA INDÚSTRIA DE ALIMENTOS: O CASO DOS FRIGORÍFICOS NA REGIÃO DE PRESIDENTE PRUDENTE-SP

    Directory of Open Access Journals (Sweden)

    João Guilherme de Camargo Ferraz Machado

    2009-11-01

    Full Text Available O objetivo desse trabalho foi analisar as estratégias de marketing e comunicação dos frigoríficos na região de Presidente Prudente-SP, visando melhorar a competitividade do setor e de toda a cadeia produtiva, identificando as principais estratégias relacionadas ao composto mercadológico. A coleta de dados se deu por meio de entrevistas semi-estruturadas, aplicadas em dois frigoríficos da região de Presidente Prudente-SP. Observou-se que as estratégias do composto mercadológico das empresas do setor sofrem poucas variações, em função das características dos produtos e do público-alvo dessas empresas. Também foi verificado um distanciamento entre as empresas e o consumidor final, no que diz respeito às práticas de marketing e comunicação, podendo ser responsável por um desconhecimento, por parte das empresas, das necessidades e dos hábitos de consumo do consumidor final.

  3. Everyone’s Internet

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    After more than 20 years,the Internet in China has become a big success.The country has the world’s largest Internet population that topped 420 million at the end of June.In the first six months of this year,China’s Internet market reached 74.3 billion yuan($10.9 billion),the equivalent of 2009’s total.Local businesses have risen to

  4. Food and Beverage Brands that Market to Children and Adolescents on the Internet: A Content Analysis of Branded Web Sites

    Science.gov (United States)

    Henry, Anna E.; Story, Mary

    2009-01-01

    Objective: To identify food and beverage brand Web sites featuring designated children's areas, assess marketing techniques present on those industry Web sites, and determine nutritional quality of branded food items marketed to children. Design: Systematic content analysis of food and beverage brand Web sites and nutrient analysis of food and…

  5. Energy Flexometer : an effective implementation of internet of things for market-based demand response in an energy management system

    NARCIS (Netherlands)

    Babar, M.S.; Grela, J.; Ozadowicz, A.; Nguyen, P.H.; Hanzelka, Z.; Kamphuis, I.G.

    2017-01-01

    Market-based control mechanism (MCM) needs the IoT environment to fully explore flexibility potential from the end-users to offer to involved actors of the smart energy system. On the other hand, many IoT based energy management systems are already available to a market. This paper presents an

  6. APLICABILIDADE DAS NORMAS PENAIS NAS CONDUTAS ILÍCITAS DE CYBERBULLYING COMETIDAS EM REDES SOCIAIS NA INTERNET

    Directory of Open Access Journals (Sweden)

    Rafael Giordano Gonçalves Brito

    2016-08-01

    Full Text Available O número de adeptos da Internet tem aumentado consideravelmente nos últimos anos, principalmente em virtude da utilização das redes sociais. Muitos desses usuários utilizam a rede mundial de computadores para a prática de condutas ilícitas, sendo comumente denominada de “crimes de informática”. Dentre os vários atos ilícitos, tais como: pedofilia, disseminação de vírus de computador, racismo, apologia e incitação aos crimes contra a vida, etc., somente um foi escolhido para ser abordado neste trabalho, o cyberbullying. O cometimento de tal conduta será estudado a fim de verificar a aplicabilidade das normas penais nestes atos.

  7. PROMOÇÃO DE MARKETING: ESTUDO DE CASO NA CREDITAMA

    Directory of Open Access Journals (Sweden)

    Cláudia Madalena da Silva

    2006-05-01

    Full Text Available

    Resumo
    Este estudo teve como objetivo avaliar o elemento “promoção” da ferramenta 4P’s ou mix de marketing,
    responsável pela divulgação, fortalecimento e garantia da permanência de uma cooperativa de crédito no
    mercado. Para obter conhecimento do marketing da Cooperativa de Crédito de Iguatama – MG foi realizada
    uma entrevista junto ao quadro funcional responsável por este setor, a fim de detectar os pontos negativos e
    positivos no composto do marketing adotado. Para muitas empresas “marketing” é voltado apenas para vendas
    e propagandas, isto é um equívoco, pois além destes quesitos, um composto de marketing eficaz engloba o
    cliente e sua satisfação. Portanto, é de fundamental importância à adoção de práticas promocionais que visem
    à imagem da empresa junto ao cliente, tornando-a mais atrativa.
    Palavras-chave: Clientes; Mix de Marketing, Qualidade.

     

    Abstract
    This study had as objective to consider the tools 4P’s promotion element or mix of marketing, responsible for
    publicize, strengthened, the guaranties, the permanent of a credit co-operative on market. To obtain knowledge
    about the Iguatama – MG credit co-operative, it was realized an interview joined a responsible employee for this
    sector, to detect the negative and positive points in the complex of the adopted marketing. For many companies
    the word “marketing”, is steered just to sells and advertisements, this has been mistaking, besides this point, an
    effective practice marketing complex involve the customers and their satisfactions. Therefore, the adoption of
    promotional practices that aim the company image at customers side is fundamentally important, this becomes it
    more attractive.
    Keywords: Customers; Mix of Marketing; Quality.

  8. Educação ambiental na escola: a perspectiva estudantil sobre o meio ambiente e a propaganda ambiental na internet

    Directory of Open Access Journals (Sweden)

    Fernanda Reis de Pinho Tavares

    2005-01-01

    Full Text Available Este trabalho visa mostrar as idéias dos estudantes sobre um tema - a propaganda - refletindo como ela se insere na questão ambiental. Também abordamos como os alunos percebem questões como as relações, empresa, meio ambiente e sociedade. Foi realizado em uma oficina de Educação Ambiental, em uma escola particular de Lagoa Santa - MG, durante os meses de junho e julho de 2004. Analisaram-se sites de diversas empresas e ONG's (Organizações Não Governamentais. Em sua maioria os estudantes conseguiram posicionar-se criticamente em relação às entidades investigadas.

  9. A Televisão no Ciberespaço: Reformulações da televisão na internet e na TV Digital

    Directory of Open Access Journals (Sweden)

    Letícia Capanema

    2013-08-01

    Full Text Available O estudo objetiva investigar as manifestações da televisão no ciberespaço para compreender a reformulação do universo televisivo nesse ambiente. Para tanto, são analisados: webtv DNAStream; YouTube; portal de interatividade do canal SBT. A investigação se ampara no método de análise sistematizado no livro Laws of Media (1988, de Marshal e Eric McLuhan. O estudo também se fundamenta na teoria da re-midiação, de Jay Bolter e Richard Grusin (2000 e nos conceitos de forma aditiva e expressiva, de Janet Murray (2003. Os resultados da pesquisa evidenciam o processo de expansão da televisão em seus diversos aspectos, físicos, econômicos, culturais e estéticos.

  10. Maconha, saúde, doença e liberdade: análise de um fórum na internet Marijuana, health, disease, and freedom: analysis of an Internet forum

    Directory of Open Access Journals (Sweden)

    Fernando Lefèvre

    1999-01-01

    Full Text Available Sob a perspectiva da educação em saúde, analisa-se, no presente trabalho, o fórum aberto pelo site Universo On-Line que propunha o debate da seguinte questão: "Você acredita que a maconha faz mal à saúde? Seu uso deveria ser descriminado". A partir da aplicação de instrumentos e técnicas qualitativas de análise e tabulação de discursos aos depoimentos contidos nesse fórum, chegou-se à definição de seis grandes tipos de discurso do sujeito coletivo sobre a temática das drogas, da saúde, da doença e da liberdade, presentes, na qualidade de representações sociais, no imaginário brasileiro atual. De acordo com uma dada visão da Educação, o enunciado dessas representações permite o estabelecimento das pré-condições necessárias para qualquer intervenção educativa na problemática em questão.This paper takes a Health Education perspective to analyze a debate forum on the Brazilian Internet site entitled "Universo On-Line", in which the following questions were addressed: "Do you believe that marijuana is harmful to one's health?" "In your opinion, should marijuana use be decriminalized?" By applying qualitative discourse analysis techniques to responses from the forum, we were able to identify six main types of discourse, reflecting the opinions of six "collective subjects" concerning drugs, health, disease, and freedom and existing as social representations in the current Brazilian collective imagination. Research on these social representations allows one to establish criteria for intervention in the field of Health Education

  11. Restricting Factors of B2C Internet Marketing of Agricultural Products in China%我国农产品B2C网络营销制约因素及对策研究

    Institute of Scientific and Technical Information of China (English)

    倪东辉; 程淑琴

    2011-01-01

    农产品B2C网络营销直接增加农产品生产者与终端消费者的联系,减少许多中间环节和流通成本,为消费者提供一个新型、便利的购物体验。但我国农产品B2C网络营销存在消费习惯制约、网络营销信用体系不健全、物流难题、争议仲裁难度大等制约因素。推进农产品网络营销的建设需要加强农产品B2C网络营销知识的推广,拓展网络商户销售,建设信用评级系统,开展第三方质量鉴定等,使传统农产品营销模式向现代电子商务模式转变。%B2C internet marketing of agricultural products directly increases the contacts between producers and end consumers and decreases many intermediate links and circulation cost,so it can provide consumers with a new and convenient shopping experience.However,there are a lot of obstacles in China's internet marketing of agricultural products such as consumer habit,imperfect internet marketing credit system,logistics difficulties,arbitration difficulties,etc.To promote internet marketing of agricultural product,it is essential to strengthen the spread of B2C internet marketing knowledge,to extend internet sales,to establish credit level evaluation system and to develop the third party quality evaluation,etc.so as to change the sales pattern from traditional marketing pattern of agricultural products into modern e-business pattern.

  12. Marketing de alimentos industrializados destinados ao público infantil na perspectiva da rotulagem | Evalution of processed foods for children from the perspective of nutrition labeling and marketing

    Directory of Open Access Journals (Sweden)

    Jéssica Soares Geraldo Ferreira

    2015-05-01

    Full Text Available Compreendendo a importância das informações contidas nos rótulos dos alimentos, foi objetivo do presente estudo avaliar a qualidade de alimentos industrializados destinados ao público infantil, comercializados na cidade do Rio de Janeiro, sob a ótica da rotulagem nutricional e do marketing. Foram avaliados alimentos e bebidas industrializadas das categorias mais consumidas pelo público infantil. Os rótulos selecionados foram avaliados de acordo com os parâmetros estabelecidos em regulamentações vigentes, assim como, os recursos de marketing empregados nas embalagens e sua composição nutricional para 100 g ou 100 mL. Foram avaliados os rótulos de 93 embalagens de alimentos industrializados de 33 fabricantes diferentes. Cada amostra foi avaliada em 32 quesitos, totalizando 2.976 análises. Houve conformidade em 80% dos itens avaliados, 19% não eram aplicáveis e 1% apresentou não conformidade à legislação. A análise de marketing identificou o uso de 20 diferentes estratégias. A análise da composição nutricional declarada no rótulo permitiu concluir que os alimentos classificados com quantidades elevadas de açúcar, gordura saturada, gordura trans e/ou sódio corresponderam a 66%. Torna-se fundamental um modelo eficiente de regulação e fiscalização da rotulagem e marketing de modo a garantir informações claras e fidedignas. --------------------------------------------------------------------------------------------- The aim of this study was to evaluate the quality of processed foods for children marketed in the city of Rio de Janeiro from the perspective of nutrition labeling and marketing in terms of the prevailing regulations. Industrialized foods and beverages consumed by were evaluated in the categories most commonly consumed by children were assessed. The product labels selected for the study were evaluated according to the parameters established in the current regulations, the marketing resources employed in

  13. Marketing

    OpenAIRE

    Pera, Bożena; Walas-Trębacz, Jolanta; Oczkowska, Renata; Surówka-Marszałek, Danuta; Orzeł, Karolina; Dołhasz, Magdalena; Budzanowska-Drzewiecka, Małgorzata; Fudaliński, Janusz; Smutek, Halina

    2010-01-01

    Praca recenzowana / Peer-reviewed paper Artykuły zebrane w niniejszym Zeszycie dotyczą problematyki zarządzania marketingowego w przedsiębiorstwach działających na rynkach krajowych i międzynarodowych. Efektywne funkcjonowanie współczesnych organizacji wymaga bowiem rozeznania warunków panujących na rynkach docelowych pozwalających na prawidłowe opracowanie ich strategii działania.

  14. Reflexões estratégicas sobre o composto promocional de marketing no contexto da internet: um estudo exploratório junto a uma instituição financeira

    OpenAIRE

    Toledo, Luciano Augusto; Caigawa, Sidney Maçazzo; Rocha, Thiago J.

    2006-01-01

    O presente trabalho, por meio da interdisciplinaridade da Internet e Marketing, foi desenvolvido com o objetivo de fornecer uma análise de algumas das implicações da utilização do ferramental Internet no composto promocional de marketing de uma instituição financeira. O trabalho apresenta-se sob a modalidade de pesquisa exploratória, complementado empiricamente por um estudo de caso, e se compõe de uma revisão do referencial teórico, mediante análise conceitual crítica de alguns aspectos do a...

  15. Escritores-fantasma e comércio de trabalhos científicos na internet: a ciência em risco Ghostwriters and commerce of scientific papers on the internet: science at risk

    Directory of Open Access Journals (Sweden)

    Maria Christina Anna Grieger

    2007-06-01

    Full Text Available Fraudes na produção científica não são situações raras, mesmo na área da saúde. Entre elas incluem-se alguns tipos de má conduta em autoria, como o plágio e a prática de ghostwriting (escrever um artigo com o nome de outro autor patrocinada pela indústria farmacêutica. Um outro tipo particularmente nocivo para a ciência é o comércio de trabalhos científicos, que tem crescido na internet e tem sido freqüentemente noticiado na imprensa. OBJETIVOS: Analisar o comércio de trabalhos científicos na internet e o modo como são oferecidos esses serviços. MÉTODOS:Foram selecionadas 18 páginas eletrônicas nacionais que oferecem serviços de elaboração de artigos científicos, monografias, dissertações e teses. Para cada uma foi enviada mensagem solicitando informações sobre a elaboração de uma monografia de conclusão de um curso de especialização fictício. A pesquisa já havia sido realizada, de forma que suas características técnicas, éticas e bibliográficas já eram conhecidas pela autora. RESULTADOS: Dez empresas aceitaram a encomenda e, exceto por uma delas, não se opuseram às condições impostas: pesquisa de campo, aprovação por comitê de ética em pesquisa e utilização das normas de Vancouver. Seis não responderam e duas não aceitaram a encomenda alegando não ter colaboradores disponíveis. CONCLUSÃO: O comércio de trabalhos científicos é uma realidade que pode interferir negativamente na formação ética, científica e profissional de graduandos e pós-graduandos, bem como na produção científica, falseando dados e informações da literatura. Recomenda-se uma nova abordagem principalmente na avaliação de trabalhos de conclusão de cursos e monografias.Frauds in scientific production are not a rare phenomenon, even in the medical field. Among these frauds are some types of authorship misconduct, such as plagiarism and ghostwriting sponsored by pharmaceutical industries. Another type of

  16. TRADIÇÃO E INOVAÇÃO NA ERA DIGITAL: VALOR SIMBÓLICO, CULTURA E MARKETING

    Directory of Open Access Journals (Sweden)

    Cecília Oliveira Bezerra

    Full Text Available RESUMO O objetivo deste caso de ensino é gerar aprendizagem sobre a criação de valor simbólico e cultural de bens de consumo no contexto da comunicação virtual. Dessa forma, o caso também permite aprender sobre a importância desse tipo de valor dentro das práticas de marketing digital. A história gravita em torno da gestora Anna, que enfrenta uma crise na empresa que administra com sua mãe, diretora e fundadora. A Tear é uma empresa no segmento de moda, que confecciona objetos caracterizados pelo design sofisticado, trabalho artesanal refinado e peças únicas. Ao atender uma consumidora que pretende adquirir um vestido de noiva, Anna escuta um relato sobre a Tiffany’s & Co. e vislumbra, então, uma alternativa potencial para enfrentar a crise. Depois de conversar com a diretora, decide investir em uma visita na sede da Tiffany’s & Co. em Nova Iorque, nos Estudos Unidos. Ela conversa com várias pessoas e adquire várias experiências. Com tudo isso, Anna descobre como o marketing digital e o comércio eletrônico podem transformar produtos artesanais em objetos de desejo, conciliando inovação com tradição. Todavia, descobre também o inverso: como a dimensão cultural e simbólica pode qualificar as práticas de marketing digital.

  17. 75 FR 57911 - Application To Export Electric Energy; GDF SUEZ Energy Marketing NA, Inc.

    Science.gov (United States)

    2010-09-23

    ... reliability of the U.S. electric power supply system. Copies of this application will be made available, upon... electric energy from the United States to Canada pursuant to section 202(e) of the Federal Power Act. DATES... purchased from electric utilities, Federal power marketing agencies and other entities within the United...

  18. Caracterización de las publicaciones periódicas de la enfermería en Colombia visibles en Internet Caracterização das publicações periódicas da enfermagem na Colómbia visíveis na Internet Characterization of periodical publications on nursing in Colombia, visible in the Internet

    Directory of Open Access Journals (Sweden)

    Lorena Mesa Melgarejo

    2011-07-01

    ção da produção científica dos profissionais de enfermagem na Colómbia. Método: estudo descritivo. Fizeram-se buscas on line em diferentes bancos de dados para encontrar as revistas e publicações editadas por organizações ou instituições de enfermagem colombianas que se visibilizam a través da internet. Resultados: as buscas na rede exibiram um total de 18 publicações, sendo que 12 (67% correspondem a edições de faculdades e escolas de enfermagem de universidades nacionais públicas e privadas; 3 (17% são boletins informativos; 2 (11% são revistas de organizações sindicais e 1 (5% é uma publicação editada por um hospital universitário. Discussão: a busca das revistas que fizeram parte deste estudo foi um caminho complexo; a visibilidade de muitas publicações, mesmo em buscadores genéricos, é baixa, quase nula, situação que estaria de acordo com a chamada "cultura do enclaustramento", implicando que, a pesar da grande quantidade de artigos de interesse e de qualidade que estas revistas publicam, as contribuições teórico-metodológicas delas à disciplina de enfermagem não têm maior impacto.Publishing scientific production is crucial for the discipline's growth. Periodical publications are the most effective and valid mechanism to disseminate scientific texts. The study had the purpose ofcharacterizing and describing existing Colombian nursing periodical publications and contextualizing dissemination possibilities of scientific production of nursing professionals in Colombia. Method: descriptive study. On-line search was carried out in different databases to find magazines and publications published by Colombian nursing organizations or institutions, visible in the Internet. Results: web searches showed a total of 18 publications, ofwhich 12 (67% correspond to editions ofnational public and private nursing faculties and schools; 3 (17% are informative newsletters and 1 (5% is a publication edited by a University Hospital. Discussion

  19. Internetový marketing

    OpenAIRE

    ČERNÁ, Jana

    2010-01-01

    As a topic of my thesis, I chose "Internet Marketing". The aim of this work is to analyze Internet marketing tools used by selected e-shop. On the basis of information obtained I tried to propose appropriate solutions to improve the efficiency of Internet marketing. Analysis is done in the e-shop levne-boty.cz. The e-shop sells shoes for sport and leasure time. The theoretical part deals with marketing and its relationship to the internet, internet marketing and its tools in the form of marke...

  20. Marketing.

    Science.gov (United States)

    Chambers, David W

    2010-01-01

    There is not enough marketing of dentistry; but there certainly is too much selling of poor quality service that is being passed off as dentistry. The marketing concept makes the patient and the patients' needs the ultimate criteria of marketing efforts. Myths and good practices for effective marketing that will promote oral health are described under the traditional four "Ps" categories of "product" (best dental care), "place" (availability), "promotion" (advertising and other forms of making patients aware of available services and how to use them), and "price" (the total cost to patients of receiving care).

  1. Internet y su potencial en el marketing estratégico de precios: Una aproximación teórica y empírica

    Directory of Open Access Journals (Sweden)

    Darío Quiroga-Parra

    2016-01-01

    Full Text Available La dinámica de los procesos de desarrollo tecnológico digital se dio por la convergencia de las tecnologías de la información y la comunicación, en lo que hoy se denomina Internet. Señalándose a ésta como una eficaz herramienta estratégica de ventaja competitiva en las empresas, que logró interrelacionar y ampliar e internacionalizar los mercados en una red digital, mejorando de manera apreciable las relaciones con los clientes. El propósito del trabajo fue realizar un análisis bibliográfico del potencial del marketing digital estratégico desde la perspectiva de los precios y verificar el avance de la infraestructura tecnológica digital existente, de manera comparada. El trabajo se abordó en un análisis descriptivo de los trabajos precedentes, y cuantitativo desde los hechos reales del mercado internacional, en los periodos analizados, considerando la infraestructura tecnológica digital existente. Los resultados mostraron los avances del estado de la cuestión y los empíricos de las compras por Internet en el mundo por regiones. El artículo concluyó que los precios por Internet no indujeron la tendencia a la baja ni a la hipótesis del mercado perfecto. A la par, los países desarrollados y Asia-Pacífico lideraron el mercado digital, mientras América Latina señaló prudencia comercial.

  2. COMUNICAÇÃO DE MARCAS EM REDES SOCIAIS NA INTERNET: Estilos de Abordagem Publicitária no Instagram

    Directory of Open Access Journals (Sweden)

    Renata Alves de Albuquerque Othon

    2016-08-01

    Full Text Available Este trabalho busca identificar os estilos de abordagem publicitária das marcas no Instagram. Para tanto, adota-se como aporte teórico os conceitos de mobilidade, espaços intersticiais, visibilidade e marketing 3.0, apoiados em Santaella (2007; 2008; Thompson (1998; 2008 e Kotler (2010. A empiria acompanha o método netnográfico, apresentando como corpus da pesquisa as marcas brasileiras Farm, Arezzo, Dress to, Cia. Marítima e Iorane, cujos estilos são categorizados como conceitual, varejista, semi varejista, semi varejista-colaborativo e semi varejista de patrocínio. No entanto, os dados observados também levam a crer que os estilos podem ser híbridos e que as marcas ainda tateiam para apreender o fenômeno da convergência digital.   PALAVRAS-CHAVE: Publicidade; marca; instagram; comunicação digital.     ABSTRACT This paper seeks to identify the advertising approach styles of brands on Instagram. Therefore, it is adopted as theoretical framework the concepts of mobility, interstitial spaces, visibility and marketing 3.0, supported by Santaella (2007; 2008; Thompson (1998, 2008 and Kotler (2010. The empirical accompanies netnographic method, presenting as research corpus brazilian brands Farm, Arezzo, Dress to, Cia. Maritima and Iorane, whose styles are categorized as conceptual, retailer, semi retailer, semi retailer colaborative and sponsorship’s semi retailer. However, the observed data also suggest that the styles can be hybrids and the brands are still groping to seize the digital convergence phenomenon.   KEYWORDS: Advertising; brand; Instagram; digital communication.     RESÚMEN En este trabajo se pretende identificar los estilos de abordaje publicitaria de las marcas en Instagram. Por lo tanto, se adopta como marco teórico los conceptos de movilidad, espacios intersticiales, visibilidad y marketing 3.0, apoyados en Santaella (2007; 2008; Thompson (1998, 2008 y Kotler (2010. El método empírico acompaña la

  3. El uso de internet en el comercio y el marketing vitivinícola. Análisis del sector en España

    OpenAIRE

    Rodríguez, José A. Gómez-Limón; Fernández, Roberto San Martín; Albillo, Nuria Peña

    2000-01-01

    Las nuevas técnicas de marketing, y más concretamente las técnicas de «cibermarketing», pueden mejorar la comercialización de los vinos de calidad, ya que posibilitan que el consumidor disponga de cuanta información requiere para tomar su elección de compra. En esta línea, el primer objetivo del presente trabajo es hacer un catálogo de recursos en internet relacionados con el comercio de productos vitivinícolas en España, al objeto de poder describir la situación de este fenómeno en el ámbito...

  4. Humor na Internet: trabalhadores utilizam nova estratégia para protestar contra demissões e terceirizações

    Directory of Open Access Journals (Sweden)

    Raquel Alves Furtado

    2014-03-01

    Full Text Available O objetivo neste artigo é analisar de que forma trabalhadores de uma empresa utilizaram o humor para manifestar-se contra demissões e terceirizações ocorridas nos anos 2000. Enquanto ela pregava a implantação de uma nova maneira de ser da empresa, que seria mais moderna, transparente e participativa, os trabalhadores produziram dois vídeos, postados no YouTube, para contar outra história, ridicularizar o discurso oficial e protestar. Ao combinar a utilização do humor com a Internet, os trabalhadores demonstraram sua capacidade de atualizar-se e encontrar novas formas de manifestar-se diante das situações vividas por eles, o que parece ter ampliado seu poder na luta simbólica. Embora as demissões e terceirizações não tenham sido revertidas, a "nova" gestão foi substituída pelos acionistas após dois anos de mandato. Os vídeos foram analisados a partir da técnica de análise de discurso de base francesa, que considera textos orais e escritos como discursos, e com o suporte da semiótica para a análise das imagens que acompanham a letra. A análise indica que os trabalhadores denunciam o rompimento do contrato psicológico estabelecido pela empresa, que se baseava na estabilidade do emprego. Os autores dos vídeos associam a empresa a uma figura feminina, ora mãe, ora amante, e o trabalho nela como algo que estava predestinado em sua vida. Eles demonstram o sentimento de abandono e traição, condizente com esse tipo de situação.

  5. Processo de formação de estratégias de marketing na hotelaria paraibana

    OpenAIRE

    Queiroga, Amanda de Albuquerque

    2011-01-01

    Esta dissertação tem como objetivo geral analisar o processo de formação de estratégias de marketing em empreendimentos hoteleiros, localizados na cidade de João Pessoa -PB. O processo de formação de estratégia busca compreender como elas são formuladas no âmbito das organizações, assim como ocorrem as mudanças ao longo deste processo. Para compreender o processo de formação de estratégias, utilizou-se como procedimento metodológico uma pesquisa de abordagem qualitativa, por meio de um estudo...

  6. Research on the marketing strategy of telecom operators innovation in mobile internet Era%移动互联网时代下通信运营商营销策略创新研究

    Institute of Scientific and Technical Information of China (English)

    洪海玲

    2014-01-01

    Mobile Internet marketing refers to an Internet marketing system composedby mobile terminals such as mobile phone and wireless internet access technology, it realizes high precision marketing win-win. Communication industry is in the mobile Internet era, the market environment is not mature enough, the marketing strategies and modes of communication operators corresponding and there is no correspondingimprovement and upgrading. Marketing status from mobile internet with articles, and then described in this new environment of telecom operators marketing present situation, finally to marketing problems and reasons put forward the user finesubdivision, develop customized mobile phone, multi channel penetration,implementation experience marketing, the reinforcement for traffic managementsystem of marketing, construction of six aspects of marketing innovation strategy.%移动互联网营销是指利用手机等移动终端与无线上网技术相结合所构成的一个互联网营销体系,它成功实现了高效多赢的精准销售。通信产业正处于移动互联网时代,但由于所处的市场环境还不够成熟,通信运营商对应的营销策略和模式并没有相应地提高和升级。文章从移动互联网的营销现状入手,进而描述了在这新的环境中电信运营商的营销现状,最后针对营销问题和原因提出用户精细细分、开发定制手机、多渠道渗透、实施体验-加固营销、采用针对性营销、建设流量经营体系六方面的营销创新策略。

  7. Programas de Endomarketing na Indústria de Produtos Orgânicos: Estudo do Marketing de Relacionamento

    Directory of Open Access Journals (Sweden)

    Graziela Oste Graziano

    2016-12-01

    Full Text Available O estudo buscou este trabalho buscou investigar a aplicabilidade da utilização, no agronegócio da ferramenta do marketing de relacionamento nos Programas de endomarketing (voltados ao público interno, os colaboradores. Foram investigadas na pesquisa 12 empresas, tendo assim uma amostra por conveniência. Pode-se concluir que os objetivos dos Programas de Endomarketing estão direcionados para promover o bem-estar, buscar o comprometimento e a capacitação, e informar os colaboradores. Os maiores benefícios oferecidos pelos Programas de Endomarketing, apontados  pelas empresas, são: Estimulam à participação de todos os colaboradores da organização; Melhoram as atitudes e comportamentos dos colaboradores com relação ao emprego; Criam e promovem idéias nas organizações voltadas ao bom atendimento ao cliente; Contribuem para a melhoria dos índices de produtividade; Favorecem o recrutamento e seleção; e Incluem os planos de carreira como instrumentos de motivação. Este estudo representa a assunção do Marketing de Relacionamento em 50% das empresas contatadas, já que a investigação nos pontos de venda permitiu a verificação de 24 empresas.

  8. Vliv Internetu na konkurenci

    OpenAIRE

    Netolická, Daniela

    2009-01-01

    Internet has significant influence on competition. My diploma thesis analyze this influence by Michael E. Porter's model of five competitive forces and value chain Porter's theory is illustrated by many examples mostly from Czech market. This paper focus on reatil market and desrcibes his history on Hype Cycle created by analytic agency Garner, Inc. Large part of my work is concerned with marketing and adverticing on Internet. It describes advanateges of Internet advertising and compares it w...

  9. A Influência do Marketing na Erotização Precoce Infantil Feminina

    Directory of Open Access Journals (Sweden)

    Brei, Vinícius Andrade

    2011-11-01

    Full Text Available This theoretical-empirical article addresses the premature erotization of children. The objective is to analyze the influence of marketing actions that make use of erotic or sensual appeals to stimulate purchase, influence opinion, build images or sell products for children. Triangulation of qualitative methods was used to develop the research corpus that encompasses data on the supply side and also on the demand for children’s products. Results show that products with erotic connotation, such as high heels and makeup kits for children, are found in websites. Similarly, other products such as filled bras and short skirts are offered to the public inside the stores. Children’s drawings show makeup, high heels, short skirts and blouses, tight pants, clothing brands and stores, shopping bags and jewelry, which were also observed in children’s parties and events. The contribution of this research is to link marketing actions and their consequences for society, using knowledge as a means of empowerment for the consumer.

  10. Mapeamento dos suportes de auxílio ao ensino tradicional: uma contextualização da biblioteca, do livro, do computador, da internet e da tecnologia na educação

    Directory of Open Access Journals (Sweden)

    Gildenir Carolino Santos

    2003-01-01

    Full Text Available O presente artigo tem como objetivo, mostrar de forma lógica através de um breve histórico, a constituição da palavra biblioteca, da transformação dos suportes de registro com a tecnologia, surgimento da Internet. Faz uma explanação sobre os livros e seus formatos desde o seu surgimento, bem como o envolvimento do computador no mundo dos livros. Define através da literatura por alguns autores, o conceito sobre biblioteca digital, eletrônica, virtual ou polimídia. Destaca alguns pontos da leitura digital realizada na Internet, além da utilização da tecnologia na educação. Volta-se a falar sobre a Internet e a sua função multimídia social. Por último, o artigo aborda os desafios do ensino a distância (EAD, a elaboração de material didático e a relação do EAD com a biblioteca digital.The present article has as objective, to show of logical form through a historical briefing, the constitution of the word library, the transformation them supports of register with the technology, it sprouting of the Internet . It makes a communication on books and its formats since its sprouting, as well as the envolvement of the computer in the world of books. Defines through literature for some authors, the concept on digital, electronic, virtual or polimídia library. It detaches some points of the carried through digital reading in the Internet, beyond the uses of the technology in the education. It is turned to say on the Internet and its social multimedia function to it. Finally, the article approaches the challenges of the distance education (EAD, the elaboration of didactic material and the relation of the EAD with the digital library.

  11. A INFLUÊNCIA DO MARKETING VERDE NA DECISÃO DE COMPRA DO CONSUMIDOR

    OpenAIRE

    Luiz Carlos Santos; Mayara Regina Costa Pereira; Roseli Costa; Mariana Camargo Silva; Silene Fernandes Bicudo

    2017-01-01

    No decorrer dos anos têm se notado as consequências que os hábitos humanos vêm causando a natureza, por conta disso, surgiu o chamado “Marketing Verde”. Trata-se da campanha ecológica  que a empresa faz e coloca em prática, visando amenizar o dano causado a natureza. É o meio usado para alcançar cada vez mais pessoas a fim de conscientizá-las, fazendo com que a preocupação com o planeta seja vista com maior atenção. Este trabalho tem como finalidade abordar este tema, e através de um question...

  12. Internet enlightens; Internet eclaire

    Energy Technology Data Exchange (ETDEWEB)

    Figueiredo, S. [Institut de Radioprotection et de Surete Nucleaire (IRSN), 92 - Fontenay-aux-Roses (France)

    2009-07-15

    Numerous Internet sites are given in relation with radiotherapy, nuclear activity, radiation protection, and environment shared by sites in France, Europe, big agencies and non-ionizing radiations. (N.C.)

  13. Internet enlightens; Internet eclaire

    Energy Technology Data Exchange (ETDEWEB)

    Figueiredo, S. [Societe Francaise de Radioprotection, 75 - Paris (France)

    2008-04-15

    Numerous Internet sites are given in relation with radiotherapy, nuclear activity, radiation protection,radioecology, nuclear laws. To note three sites treat the accident of radiotherapy arisen to Toulouse. (N.C.)

  14. Internet enlightens; Internet eclaire

    Energy Technology Data Exchange (ETDEWEB)

    Anon.

    2010-01-15

    This part of the issue gives Internet addresses in relation with nuclear energy, safety, radiation protection, legislation, at the national level and European and international level. A special part is devoted to non ionizing radiation. (N.C.)

  15. Internet enlightens; Internet eclaire

    Energy Technology Data Exchange (ETDEWEB)

    Figueiredo, S. [Institut de Radioprotection et de Surete Nucleaire, IRSN, 92 - Fontenay aux Roses (France)

    2009-10-15

    Numerous Internet sites are given in relation with radiotherapy, nuclear medicine and ionizing radiation, nuclear activity, radiation protection for populations, radioactive waste management in France and Europe. (N.C.)

  16. QUESTÕES ESTRATÉGICAS DE PLANEJAMENTO, NEGOCIAÇÃO E MARKETING NA INDÚSTRIA TEXTIL: UM ESTUDO DE CASO [doi: 10.5329/RECADM.20050402008

    Directory of Open Access Journals (Sweden)

    Michelle Cristine Silveira Meireles

    2005-11-01

    Full Text Available Normal 0 21 false false false PT-BR X-NONE X-NONE MicrosoftInternetExplorer4 Resumo O presente artigo aborda questões relacionadas a estratégias de planejamento, negociação e marketing utilizadas por uma empresa na área têxtil. A realização da pesquisa pautou-se em um estudo de caso, a partir de entrevistas semi-estruturadas e consultas a materiais institucionais. As abordagens teóricas utilizadas no corpo da pesquisa são aplicadas no estudo no intuito de embasar a compreensão do fenômeno estudado. A empresa trabalha com produto de qualidade, bons preços, tendo seu maior problema localizado no capital de giro. Na realização de uma análise organizacional mais detalhada, pesquisa direta com clientes e arrolamento de novas táticas de atuação, percebeu-se que houve por parte da empresa pesquisada uma ampliação à visão de mercado abrindo caminhos e potenciais possibilidades para uma nova atuação de mercado. Assim, o estudo revelou que a empresa deve implantar um conjunto de políticas empresariais de modo agressivo e interativo dentro de suas possibilidades e limitações tanto com os consumidores/clientes quanto no mercado em que atua.    Palavras-chave: Estratégia; Indústria Têxtil; Negociação.   Abstract The present paper approach questions related to planning, negotiation and marketing strategies carried by a textile industry enterprise. The search was based in a study of case, by semi-structured interviews and institutional document analyses. The theoric base utilized in the search was applied in sense to embased the comprehension of studied phenomenon. The enterprise play with quality product, low prices, and the major problem was in turnover capital. In the realization of a detailed organizational analyses, costumers direct search and inventore of new tatics of atuation, was perceived the occurrence of a market sense improve, leading the enterprise to new market perspectives. By this way, the study show that

  17. Mercado consumidor de carne suína e derivados em Belo Horizonte Pork consumer market in Belo Horizonte, Brazil

    Directory of Open Access Journals (Sweden)

    I.G. Faria

    2006-04-01

    Full Text Available Avaliou-se o comportamento do mercado consumidor de carne suína e seus derivados em Belo Horizonte. Foram entrevistados 401 consumidores, homens e mulheres, maiores de 19 anos de idade, mantendo-se a proporcionalidade observada no censo populacional. Além de sexo e faixa etária, escolaridade, ocupação e renda familiar foram levantadas para compor os fatores condicionantes da pesquisa. A carne suína in natura é consumida até três vezes por semana pela maioria da população (61,6%, em função de seu sabor e versatilidade. A compra costuma ser feita num mesmo estabelecimento comercial, sendo preferidos os cortes feitos na hora. O consumo de derivados da carne suína é maior que o da carne in natura em razão da grande variedade de produtos. Os consumidores acreditam que a carne suína in natura e derivados sejam perigosos à saúde pelo excesso de gordura ou de colesterol (38,4% e por transmitir doenças (27,8%. Sexo, idade e renda familiar têm influência no consumo, mas não escolaridade e ocupação. As marcas dos produtos derivados aumentam a confiabilidade e indicam a origem, para a maioria dos consumidores. A população, embora mais atenta aos conceitos de alimentação saudável e segura, não conhece o significado e a função da rastreabilidade e certificação de origem dos produtos. Para aumentar o consumo e justificar a criação de programa de certificação da carne suína e derivados em Minas Gerais, é necessário campanha dirigida de marketing para eliminar os preconceitos em relação a estes produtos.This study aimed to assess the behavior of the consumer in relation to pork and pork products. Four hundred and one consumers, men and women over 19 years old, were randomly sampled from the residents of Belo Horizonte, Minas Gerais, to supply information about pork and pork products consumption, besides school background, occupation and family income. Consumption of fresh pork was directly affected by concepts related

  18. Efekty komunikacyjne sponsoringu na lokalnych rynkach sportowych = The communication effects of sponsorship in local sports markets

    Directory of Open Access Journals (Sweden)

    Sławomir Kowalski

    2016-09-01

    Abstract                 Local sports market depends on the groups of stakeholders. One of them are the sponsors grouped around a particular club or sport.                 The problem that meet the organizers of sporting events or recreational activities is the inability to convince sponsors to the effectiveness of promotional activities based on the sport. Inability is due primarily to the fact that companies sponsoring do not use all aspects of the sponsorship and sometimes the club cannot indicate how it should be used. Meanwhile, the lasting effects of sponsorship can bring benefits not only its image but also financial, informational, promotional.                 The primary purpose of the article is to study the effect of the use of the communication by the sponsors local sports clubs. This study will be done by evaluating how the sponsors of these clubs to communicate the fact to support the outside. Space research will be websites of sports clubs from Częstochowa region and information from websites of their sponsors. Article will consist of theoretical and practical parts. In the theoretical part will be presented briefly the most important and latest information on modern forms of communication with the use in companies. The practical part of the study will fill your own.                 During the study it will be verified thesis that sponsors local sports clubs faint attach importance to communicate that fact to potential customers. In this way also it verifies opinion on the effectiveness of sponsorship and lack of ability to use image-supporting local sports clubs. The article is part of a multi-lane testing on the functioning of local sports clubs.

  19. Internet of things

    OpenAIRE

    Salazar Soler, Jorge; Silvestre Bergés, Santiago

    2015-01-01

    This is an introductory course to the IoT (Internet of things). In the early chapters the basics about the IoT are introduced. Then basics of IPv6 internet protocol that is the most used in IoT environment as well as main applications, the current state of the market and the technologies that enable the existence of the IoT are described. Finally the future challenges that are considered most important are discussed. Peer Reviewed

  20. A dinâmica da notícia nas redes sociais na Internet: uma categorização das ações participativas dos usuários no Twitter e no Facebook

    Directory of Open Access Journals (Sweden)

    Maíra de Cássia Evangelista de Sousa

    2015-09-01

    Full Text Available A dinâmica da notícia nas redes sociais na internet está relacionada à etapa de circulação a partir da forma de apresentação e do conteúdo das postagens e à recirculação a partir das ações participativas dos usuários. Neste artigo, o objetivo é apresentar uma proposta de categorização da recirculação no Twitter e no Facebook de acordo com as ações participativas dos usuários (filtro social e reverberação e analisar como se dá essa recirculação nas redes sociais na internet. De caráter descritivo-analítico, o estudo combinou técnicas qualitativas e quantitativas. A análise foi realizada a partir de postagens publicadas em janeiro de 2013 nas contas do Twitter e do Facebook do portal jornalístico Estadão sobre o incêndio na Boate Kiss, ocorrido na cidade de Santa Maria (RS.

  1. O impacto da tecnologia da informação na estratégia de marketing da indústria de cartões de crédito

    OpenAIRE

    Ferreira, Eduardo Carlos

    2010-01-01

    Esse trabalho se propõe a explorar as mudanças ocorridas na estratégia de marketing da indústria como uma resultante da revolução da informação, da evolução tecnológica das ferramentas de marketing e na evolução no composto de marketing

  2. Wired or Wireless Internet?

    DEFF Research Database (Denmark)

    Gimpel, Gregory

    2010-01-01

    This paper finds that network externalities play a minimal role in the choice of internet access technology. Potential adopters of mobile laptop internet view broadband technology as a black box, the technological details of which donot matter. The study uses qualitative techniques to explore how...... the speed of technological obsolescence, market share dominance, and the black boxing of technology influence consumer intention to adopt WiMax and 3G wireless internet for their laptop computers. The results, implications for industry, and areas for further research are discussed....

  3. Marketing digital e marketing tradicional : uma análise comparativa

    OpenAIRE

    Kinder, Francis Herbert

    2012-01-01

    Relatório de estágio de mestrado em Negócios Internacionais Neste trabalho, buscou-se observar as principais vantagens e desvantagens do marketing digital em relação às estratégias tradicionais de marketing, segundo a ótica da evolução do marketing digital (e das ferramentas necessárias à sua realização, como a internet) desde o seu nascimento até os dias de hoje. Para isto, realizou-se um estudo de caso prático na empresa Adclick Ltda., especializada em campanhas de marketi...

  4. Marketing

    OpenAIRE

    Surówka-Marszałek, Danuta; Śmigielska, Grażyna; Smutek, Halina; Fudaliński, Janusz; Bober, Tomasz; Walas-Trębacz, Jolanta; Stobiecka, Jadwiga; Płonka, Maria; Oczkowska, Renata; Dołhasz, Magdalena; Budzanowska-Drzewiecka, Małgorzata; Łapczyński, Mariusz

    2008-01-01

    Publikacja recenzowana / Peer-reviewed publication Ze wstępu: Niniejsza publikacja jest zbiorem artykułów obejmujących szeroki zakres tematyczny prezentowanych zagadnień, które odnoszą się zarówno do funkcjonowania nowoczesnych przedsiębiorstw działających m.in. w formie organizacji sieciowych, jak i instytucji non-profit, a także wszelkiego rodzaju stowarzyszeń realizujących swoje zadania w warunkach gospodarki konkurencyjnej na rynkach krajowych bądź międzynarodowych. Znaj...

  5. 基于用户行为的移动互联网服务运营商业务营销模式研究%The business marketing model analysis based on user behavior of mobile Internet services operators

    Institute of Scientific and Technical Information of China (English)

    张薇; 朱磊

    2011-01-01

    As mobile Internet from the close to the open,the industry value chain becomes complicated and thorough,telecom operators haven't occupy the core of its industry chain link.Meanwhile,mobile Internet bandwidth limits,the user's attention limits and user's fragmentary time,make service operators of the mobile internet in the fierce competition environment have to choose carefully its product marketing mode.This paper analyze the current mobile Internet user group's behavioral characteristics and factors of Influencing user behavior,with the existing product features and market status of Mobile Internet services,construct the mobile Internet service operators' business marketing mode basing on user behavior,for mobile Internet service providers choose reasonable business marketing strategy and provides reference.%随着移动互联网从封闭走向开放,其产业价值链条趋于复杂深入,电信运营商已不再占据产业链的核心环节。同时,移动互联网带宽的限制、用户的注意力有限及用户上网时间的零碎化,使得服务运营商在激烈的竞争环境中不得不慎重选择其业务产品的营销模式,本文通过对目前移动互联网用户群行为特征及用户行为影响因素的分析,结合移动互联网现有业务产品的特点和市场现状,构建基于用户行为的移动互联网服务运营商的业务营销模式,以期为移动互联网服务运营商选择合理的业务营销策略提供参考与借鉴。

  6. Internet enlightens; Internet eclaire

    Energy Technology Data Exchange (ETDEWEB)

    Figueiredo, S. [IRSN, 92 - Fontenay-aux-Roses (France)

    2010-04-15

    This part of the issue gives Internet addresses in relation with nuclear energy, safety, radiation protection in nuclear medicine, legislation, at the national level and European and international level. A special part is devoted to non ionizing radiation. (N.C.)

  7. Interpretation of Internet technology

    DEFF Research Database (Denmark)

    Madsen, Charlotte Øland

    2001-01-01

    Research scope: The topic of the research project is to investigate how new internet technologies such as e-trade and customer relation marketing and management are implemented in Danish food processing companies. The aim is to use Weick's (1995) sensemaking concept to analyse the strategic...... processes leading to the use of internet marketing technologies and to investigate how these new technologies are interpreted into the organisation. Investigating the organisational socio-cognitive processes underlying the decision making processes will give further insight into the socio...

  8. Research on the Market Risk Management of Internet Financial Product Based on GRACH-VAR Model%基于GRACH-VAR模型的互联网理财产品市场风险管理研究

    Institute of Scientific and Technical Information of China (English)

    陈倩文

    2015-01-01

    随着余额宝等基于互联网的理财产品迅速占领投资市场,我们看到了互联网思维下金融理财的一大新模式:凡是有留存资金就关联货币基金。本文引入VAR模型对互联网理财产品进行风险分析,以余额宝2013年5月上线至今的万份收益为样本数据,探讨互联网理财产品的收益波动性,评估其市场风险。借鉴前期相关研究,GARCH-VAR模型可以很好地刻画收益率序列的波动性,研究发现:目前互联网金融产品的市场风险仍处可控范围,波动性较小。%With Internet based financial products such as Yu’ebao occupying the investment market rapidly, a new financial mode under the Internet appears: all retained funds associated with monetary fund. This article introduced the VAR model to analyze the risk of Internet financial product. Taking the 10 thousands of earnings of Yu’ebao since May 2013 as the sample data, this article discusses the earnings volatility of Internet financial products and evaluate the market risk. Referring to previous studies, GARCH-VAR model can well describe the volatility of yield sequence. The study found that: the current Internet financial products market risk are still controllable with light volatility.

  9. O USO ESTRATÉGICO DA COMUNICAÇÃO INTEGRADA DE MARKETING NA DINAMIZAÇÃO DO TURISMO BAIANO

    OpenAIRE

    Kahler, Priscila Yamagami

    2006-01-01

    Trata-se de um estudo sobre a comunicação integrada de marketing aplicada ao segmento turístico na Bahia. Este trabalho tem como propósito identificar de que forma foram elaboradas e articuladas estrategicamente as ações de comuicação integrada de marketign dentro do planejamento estratégico realizado pelo governo do Estado da Bahia na construção da " marca Bahia", por meio da valorização de atributos e características únicas presentes nos aspectos sociais, culturais, econômicos, geográficos,...

  10. Segurança na internet: a percepção do usuário como fator de restrição ao crescimento do comércio eletrônico no Brasil

    OpenAIRE

    Cernev, Adrian Kemmer

    2010-01-01

    O comércio eletrônico já é uma realidade brasileira. Contudo, esta modalidade de negócio eletrônico ainda não atingiu o seu pleno potencial, especialmente nas negociações orientadas para o consumidor (B2C). Vários fatores são apontados como restrições ao seu crescimento, mas nenhum deles é tão destacado e controvertido quanto a segurança na Internet, especialmente nas transações eletrônicas. Este trabalho analisa a questão da segurança do ponto de vista dos usuários de Internet...

  11. Marketing inovovaných produktů na regionálním trhu potravin

    OpenAIRE

    KUDĚJOVÁ, Simona

    2013-01-01

    The goal of my essay was to create and describe an effective method of introducing innovated products to regional food market using tools of marketing mix. The suggestion of new marketing mix tools application was processed in more versions. Product of the company Alimpek, Ltd. was chosen in a survey Pastry 2012. The current marketing mix of the product was analyzed. A new version of marketing mix corresponding to the possibilities of the company and a version of ideal marketing mix for a par...

  12. Online marketing

    OpenAIRE

    Zrůst, Daniel

    2013-01-01

    The aim of this thesis is to evaluate pay per click marketing as suitable marketing tool for promotion and distribution of a given product. The paper describes basic vocabulary related to PPC advertising, common metrics, tools used by online marketers, and logic of running PPC campaigns. The paper also tries to quantify impact of Internet on economies. The second part applies the theory to analysis of consumers' conversion path while searching online in common search engines where PPC marketi...

  13. Affiliate marketing

    OpenAIRE

    Ureš, Michal

    2012-01-01

    This bachelor's thesis focuses on the topic of online affiliate marketing from the perspective of an internet entrepreneur. In the first, theoretical part, it characterizes the affiliate marketing, describes different, significant affiliate solutions in the Czech market and opportunities for their implementations. In the second, practical part, it concentrates mainly on an affiliate program of a company called GameLeader, s.r.o. It analyses expectations of the business from the implementation...

  14. As necessidades e os desejos na formação discursiva do marketing: base consistente ou retórica legitimadora?

    Directory of Open Access Journals (Sweden)

    Vinícius Andrade Brei

    Full Text Available Neste artigo realizamos uma análise crítica da gênese histórica da área de marketing até sua constituição atual, com um foco principal: verificar se as necessidades e os desejos dos clientes são base consistente da formação histórica, discursiva, do marketing ou, apenas, retórica legitimadora para a atuação da área. Adotamos uma orientação filosófico-epistemológica baseada na teoria do discurso proposta por Michel Foucault, que nos permitiu constatar que a centralidade das necessidades e dos desejos dos clientes no discurso contemporâneo do marketing é resultado de uma série de transformações e disputas históricas pela hegemonia de uma determinada idéia ou ponto de vista, mas sempre ancorada em condições socioeconômicas, ambientais, favoráveis às transformações ocorridas. Em outras palavras, concluímos que as transformações discursivas, constituintes da área, foram o resultado de um processo produzido social e historicamente, tendo ocorrido muito mais como um resultado de mudanças na economia e no mundo empresarial do que como uma espécie de "vocação" natural do marketing.

  15. Marketing profissional e visibilidade social na enfermagem: uma estratégia de valorização de recursos humanos

    Directory of Open Access Journals (Sweden)

    Isabel Amélia Costa Mendes

    2011-01-01

    Full Text Available En el ámbito internacional hay un movimiento de valorización de la enfermería entre las profesiones de salud, que usa para ello, herramientas de marketing profesional. Por medio de una revisión integradora de la literatura, se discutió el marketing como herramienta para el incremento de la visibilidad de la enfermería. Se utilizaron las bases LILACS, MEDLINE, Web of Science y SciELO. Se seleccionaron publicaciones que asociaban el marketing a la enfermería en el período de 2000 a 2010. Se encontraron 91 artículos, y después de la lectura exhaustiva de los títulos y resúmenes se seleccionaron ocho publicaciones que abordan, en su mayoría, el uso de los medios de comunicación como estrategia de marketing de la profesión para promover la salud y la imagen profesional transmitida en medios como la internet y televisión. El tema es poco explorado en la investigación en enfermería, pero hay perspectivas de avance por el interés que despierta y por el reconocimiento creciente de su importancia.

  16. China on the Internet

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    The big news on the Web in 2009 No more mobile porn The problem of cellphone pornography has been on the rise with more and more mobile phones that are equipped to surf the Internet coming into the market. Online sites accessible only through mobile phones are becoming a popular new method for distributing porn,

  17. On the Transition of the Marketing Strategy in the Enviroment of the Internet%试析移动互联网环境下营销策略的转变

    Institute of Scientific and Technical Information of China (English)

    马华敏

    2016-01-01

    With the rapid development of the internet technology, we have entered a new era of mobile internet. The advantages of mobile commerce have appeared with the popularity of Intelligent Mobile Terminal in such a background. Apparently, the traditional marketing strategies have been unable to adapt to the new market environment. There fore, In order to keep its advantages and competitiveness, the only combination of mobile internet and their businesses is simply not enough. Enterprises should grasp the characteristics of mobile Internet, change its marketing strategies timely, and keep pace with the times to maintain maintain the vitality of enterprises.%随着互联网技术的快速发展,我们已经进入了崭新的移动互联网时代。智能移动终端的普及使得移动商务的优势在这样的时代背景下不断显现出来,传统的营销策略显然已经无法适应新的市场环境。因此,企业为了保持自身的优势和竞争力,简单地将移动互联网和自身业务结合是远远不够的,还需要抓住移动互联网的特点,适时地转变企业的营销策略,与时俱进才能保持企业的活力。

  18. O futuro do mercado discográfico: impacto das novas tecnologias na difusão e venda de conteúdo musical. A eficácia do marketing viral e do Web marketing na difusão e promoção de conteúdo musical

    OpenAIRE

    Gonçalves, Tiago Miguel Afonso

    2009-01-01

    Projecto de Dissertação / Mestrado em Marketing A presente dissertação tem como tema “O futuro do mercado discográfico. Impacto das novas tecnologias na difusão e venda de conteúdo musical. A eficácia do marketing viral e do web marketing na difusão e promoção de conteúdo musical.” Este estudo centra-se sobretudo numa análise empírica e num estudo metodológico de análise quantitativa que irá procurar alcançar resultados nos seguintes domínios: Análise e interpretação das novas tendência...

  19. SEGMENTASI LAYANAN INTERNET BANKING

    Directory of Open Access Journals (Sweden)

    Ellen Theresia Sihotang

    2017-04-01

    Full Text Available The purpose of this study is to analyze internet banking�s users based on their experiences. It can be used to set marketing program of internet banking that appropriate with customers needs, in order to anticipate tight competition. This research methods starts with focus group discussion and clustering analysis to classify 312 respondents of internet banking users based on demographic, benefit and behavioral segmentation. The sampling method uses purposive sampling and snowball sampling. K-Means Clustering method�s produces four optimal clusters. The benefit orientation of the first cluster in on time saving. Second cluster, concern on the ease of getting and operating internet banking so this cluster does not need auxiliary features such as video guide to use internet banking. The third cluster�s orientation is on the modern lifestyle and the ease of getting and operating internet banking service with detailed daily mutation transaction The fourth cluster, concerns on the detailed daily mutation transaction but they are not sure with the security of personal data via internet banking. �

  20. Internet Factories

    NARCIS (Netherlands)

    Strijkers, R.J.

    2014-01-01

    This thesis contributes a novel concept for introducing new network technologies in network infrastructures. The concept, called Internet factories, describes the methodical process to create and manage application-specific networks from application programs, referred to as Netapps. An Internet

  1. Internet factories

    NARCIS (Netherlands)

    Strijkers, R.J.

    2014-01-01

    This thesis contributes a novel concept for introducing new network technologies in network infrastructures. The concept, called Internet factories, describes the methodical process to create and manage application-specific networks from application programs, referred to as Netapps. An Internet

  2. Internet Economics

    DEFF Research Database (Denmark)

    Henten, Anders; Skouby, Knud Erik; Øst, Alexander Gorm

    1998-01-01

    Article descibing and analysing the influence of the commercialisation of Internet on end-user and interconnect pricing.......Article descibing and analysing the influence of the commercialisation of Internet on end-user and interconnect pricing....

  3. Internet economics

    DEFF Research Database (Denmark)

    Henten, Anders; Skouby, Knud Erik; Øst, Alexander Gorm

    1997-01-01

    A paper on the economics of the Internet with respect to end user pricing and pricing og interconnect.......A paper on the economics of the Internet with respect to end user pricing and pricing og interconnect....

  4. Arquivos Públicos Brasileiros: Análise da evolução da transferência da informação arquivística na internet

    Directory of Open Access Journals (Sweden)

    Anna Carla Almeida Mariz

    2011-01-01

    Full Text Available http://dx.doi.org/10.5007/1518-2924.2011v16nesp1p106 Estudo da evolução da inserção das Instituições Arquivísticas Públicas Brasileiras na internet e dos processos de transferência da informação arquivística nessa rede. A primeira etapa da pesquisa, em 2004, teve como marco empírico o universo existente dos sites de Instituições Arquivísticas Públicas Brasileiras. Na segunda fase, em 2009, foi atualizado o universo para análise e investigados os sites, tendo como parâmetros os mesmos critérios da etapa anterior: serviços que disponibilizam, nível de relacionamento com o usuário, que tipo de consulta pode ser feita ao acervo e elementos relativos aos conteúdos, desenho e estrutura dos sites. A importância deste estudo comparativo está em verificar as mudanças que ocorreram neste intervalo, se houve crescimento, avanços e quais foram. O site de uma instituição arquivística oferece serviços já existentes no local, total ou parcialmente, além de sugerir novas possibilidades às instituições arquivísticas. Este espaço informacional exige ações voltadas para atender às demandas produzidas pelos usuários da rede. A inserção dos acervos arquivísticos na Internet implica em novos desafios na gestão desta informação.

  5. Marketing w mediach społecznych na przykładzie strony społecznościowej Biblioteki Uniwersyteckiej w Toruniu w serwisie Facebook

    Directory of Open Access Journals (Sweden)

    Dominik Mirosław Piotrowski

    2011-12-01

    Full Text Available Niniejszy tekst porusza kwestię wykorzystania potencjału mediów społecznych w realizacji elektronicznych usług bibliotecznych. Wskazuje przy tym na strategie optymalizacji mediów społecznych oraz metody marketingu społecznościowego na przykładzie fanpage'a Biblioteki Uniwersyteckiej w Toruniu w serwisie Facebook. Marketing w mediach społecznych jest nową dziedziną i niewątpliwie istnieje duża potrzeba zweryfikowania stanu badań oraz przybliżenia polskiemu środowisku bibliotekarskiemu usystematyzowanego już w pewien sposób zbioru danych na ten temat. Z tego względu artykuł ma stanowić poradnik skierowany głównie do bibliotekarzy, którym potrzebne są pomysły na jak najlepsze wykorzystanie serwisu społecznościowego Facebook w swojej bibliotece. Artykuł zawiera odpowiedzi na szereg następujący pytań: jak zebrać grono wiernych fanów, jak organizować konkursy i wydarzenia, jak udostępnić katalog OPAC biblioteki, jak zadbać o profesjonalny wygląd strony społecznościowej oraz jak skorzystać z zaawansowanych funkcji i możliwości Facebooka, w tym aplikacji.

  6. Internet accounting

    NARCIS (Netherlands)

    Pras, Aiko; van Beijnum, Bernhard J.F.; Sprenkels, Ron; Parhonyi, R.

    2001-01-01

    This article provides an introduction to Internet accounting and discusses the status of related work within the IETF and IRTF, as well as certain research projects. Internet accounting is different from accounting in POTS. To understand Internet accounting, it is important to answer questions like

  7. Wireless Internet

    NARCIS (Netherlands)

    el Zarki, M.; Heijenk, Geert; Lee, Kenneth S.; Bidgoli, H.

    This chapter addresses the topic of wireless Internet, the extension of the wireline Internet architecture to the wireless domain. As such the chapter introduces the reader to the dominant characteristics of the Internet, from its structure to the protocols that control the forwarding of data and

  8. Seniorský marketing

    OpenAIRE

    Vojtová, Markéta

    2009-01-01

    The thesis "Marketing of Elderly People" follow up on the issue of marketing focused on the generation aged over fifty years. Describes the specifics of this generation in the context of the consumer behavior. In the practical part of the thesis is conducted marketing research dedicated to consumables behavior of seniors in regard to Internet commerce. For marketing research was used questionnaire. Analysis of the results obtained information on the relationship of seniors to Internet trading...

  9. Democracia e Internet: Pensando a Limitação do Poder na Sociedade da Informação / Democracy and Internet: Thinking the Limitation of Power in the Informational Society

    Directory of Open Access Journals (Sweden)

    Priscila Zilli Serraglio

    2017-01-01

    Full Text Available Resumo: Este artigo avalia as novas Tecnologias da Informação e Comunicação (TIC, especialmente a internet, como mecanismos efetivos de limitação do poder em tempos democráticos. As TIC, quando visualizadas no seu sentido de expandir a comunicação e o acesso à informação, permitem que cidadãos mais críticos controlem e pressionem o poder público, assegurando uma governança mais justa e transparente, pelo que, a internet, face às inúmeras possibilidades de fiscalização social que oferece, pode ser um mecanismo efetivo de controle da força estatal. Tal análise se utiliza do método dedutivo e das seguintes técnicas: pesquisa bibliográfica, referente, fichamento, categoria, e conceito operacional.   Abstract: This article assesses the new Informational and Communicational Technologies (ICT, especially the Internet, as effective mechanisms for the limitation of power in democratic times. The new ICT, when comprehended as a means of expanding communication and access to information, enables citizens who are more critical to control and pressure the government, ensuring a more just and transparent governance, from which, the internet, given the numerous possibilities of social surveillance it offers, can be an effective mechanism of controlling the power of State. This analysis utilizes the deductive method and the following techniques: bibliographical research, referent, book report, category, and operational concept.

  10. Geoportals: an internet marketing perspective

    NARCIS (Netherlands)

    Oort, van P.A.J.; Kuyper, M.C.; Bregt, A.K.; Crompvoets, J.W.H.C.

    2009-01-01

    A geoportal is a web site that presents an entry point to geo-products (including geo-data) on the web. Despite their importance in (spatial) data infrastructures, literature suggest stagnating or even declining trends in visitor numbers. In this paper relevant ideas and techniques for improving

  11. 基于移动互联网的旅游企业营销创新研究%STUDY ON THE MARKETING INNOVATION OF TOURIMS ENTERPRISES BASED ON MOBILE INTERNET

    Institute of Scientific and Technical Information of China (English)

    田磊

    2014-01-01

    随着移动互联网技术的成熟和发展,旅游者的行为方式发生改变,相应的旅游企业营销模式也产生了改变。笔者分析了移动互联网对旅游企业营销的重要意义,并对目我国前旅游企业在移动互联网环境下营销存在的现状和问题进行了阐述,最后提出了旅游企业的营销创新策略。%With the development of Mobie Internet,tourism enterprises marketing mode change because of tourism behavior.This paper analyzes the importance of tourism enterprises in mobile internet erea,and discuss the current status and problems of tourism enterprises in mobile internet environment.The innovation strategy in tourism enterprises marketing was put forward.

  12. Animace hudby se zaměřením na marketing a PR hudebnich festivalů

    OpenAIRE

    Motlová, Monika

    2010-01-01

    The content of this work is animation of music and analysis of a specific instrument, which is marketing and PR. The art of music is focused on classical music festival. The practical part examines the individual components of marketing as a SWOT analysis, marketing mix in two music festivals taking place in the Czech Republic. It is the Smetana's Litomyšl International Opera Festival and the International Festival of Sacred Art St. Wenceslas Festivities. The conclusion assesses the role of a...

  13. Komunitní marketing na Fakultě informatiky a statistiky VŠE Praha

    OpenAIRE

    Vitinger, Aleš

    2010-01-01

    The main goal of this thesis is to analyze possibilities of social media marketing and its use for the purposes of FIS VŠE. The analysis covers social networking sites and their evolution, including description of current major social networking sites. The marketing potential of social networking sites is analyzed in the second part of general analysis with special attention to specifics of Czech market and use of social networking sites in Czech republic. There was a competitive analysis don...

  14. A influência da estrutura organizacional na execução das atividades de marketing

    OpenAIRE

    Roberto Fava Scare

    2008-01-01

    O estudo sobre organização de marketing e estruturas organizacionais de marketing é crucial para a implementação dos esforços de marketing, principalmente em um cenário competitivo em que as empresas precisam modificar constantemente suas estratégias e suas estruturas para atender às novas exigências do mercado. Apesar de histórico, esse debate é atualmente relegado a segundo plano por pesquisadores e executivos de marketing, sendo a proposta desta tese reavivar essa discussão. Assim, o objet...

  15. Fashion marketing se zaměřením na mikropodnik - Krispol fashion s.r.o.

    OpenAIRE

    Berný, Ondřej

    2017-01-01

    Bachelors thesis is focused on fashion marketing and its application on company Krispol fashion s.r.o., which engaged in manufacturing of handmade bow-ties. The objective of the bachelors thesis is a survey of how the companys marketing activities are percepted by the current customers and how these customers participate in such activities. The main marketing activities are participation in fashion markets and presenting on companys Facebook page. The thesis consists of a theoretical and a pr...

  16. 移动互联网时代经济型酒店网络营销策略研究%Network Marketing Strategy of Budget Hotels in the Era of Mobile Internet

    Institute of Scientific and Technical Information of China (English)

    沈子兰

    2016-01-01

    移动互联网时代,经济型酒店面对激烈的市场竞争,在充分发挥网络营销优势,不断提升其核心竞争力的同时,也暴露出诸如酒店提供的产品与信息服务同质化、对第三方网络营销渠道依赖增大、网络营销平台片面化和专业化水平低等问题。建好酒店官网、优化搜索引擎、开展手机营销、构建会员平台等营销策略可进一步提升经济型酒店的网络营销能力和水平。%In the facing of fierce market competition, budget hotel full play to the network marketing advantage, and constantly enhance its core competitiveness, but also exposed such offers products and information services homoge⁃nization of the third party network marketing channel dependence increases, network marketing platform and one-sided and low professional level in the mobile internet era. Based on the systematic analysis of budget hotels network marketing problems, this paper propose the development strategy of budget hotel network marketing, through build⁃ing hotel's official website, searching engine optimization, carrying out mobile marketing, and other marketing ap⁃proach to build membership platform, to raise budget hotel's online marketing ability and level.

  17. 基于互联网思维的小米手机营销模式探析%Explore and Analysis of Millet Mobile Marketing Mode of Base on Thought for Internet

    Institute of Scientific and Technical Information of China (English)

    靳娟娟

    2015-01-01

    Thought for Internet, it was in the (mobile) Internet, big data and cloud computing, the Internet under the background of the development of science and technology, rethought the whole commercial ecological way to the market, the user, product, the enterprise value chain. Early millet mobile created comfortable, user experience, convenient online marketing, low price, the millet become outstanding in domestic handset. O2O model as new birth of consumption experience, let consumer experience changed from inner to action. Emotional of demand, personalization of content, the process of value, motivation of moralization dominate the customer consumption choices. Although millet mobile phone successful adoption of Internet thinking and hunger marketing strategy quickly occupied the domestic smartphone market, but in the long term view, hunger marketing strategy would bring serious harm, the user sincere communication is the enterprise benign development trend.%互联网思维,就是在(移动)互联网、大数据、云计算等科技不断发展的背景下,对市场、对用户、对产品、对企业价值链乃至对整个商业生态进行重新审视的思考方式。小米手机创建初期,舒适的用户体验、便捷的线上营销、低廉的价格,使小米一跃成为国产手机的佼佼者。O2O模式这种新的消费体验诞生,让消费者的体验从内心到行动上都有所改变,需求的情感化、内容的个性化、价值的过程化、动机的道德化主导客户消费选择。虽然小米手机成功采用互联网思维及饥饿营销策略迅速占领了国内智能手机市场,但从长远意义上看,饥饿营销策略必将带来严重危害,用户真诚沟通才是企业的良性发展趋势。

  18. A FAMA COMO PASSAPORTE PARA A ATENÇÃO: REFLEXÕES SOBRE O USO DE CELEBRIDADES NA COMUNICAÇÃO DE MARKETING GLOBAL

    Directory of Open Access Journals (Sweden)

    Josmar Andrade

    2008-01-01

    Full Text Available O propósito do presente ensaio é aprofundar a discussão sobre o uso de celebridades nacomunicação de marketing, com foco específico na recepção de campanhas padronizadasinternacionalmente em contextos locais. A crescente dificuldade em conquistar a atenção doconsumidor faz com que o uso de celebridades seja estratégia comumente utilizada paraaumentar os níveis de atenção e, como efeito de grande importância, transferir atributosassociados a estas personalidades para as marcas, ofertas e empresas anunciadas. Dentro destadiscussão, o presente trabalho realiza revisão da literatura abrangendo e correlacionando ostemas do endosso em marketing, da alocação da atenção, da cultura e da identidade comoreferências obrigatórias na elaboração de estratégias de comunicação de marketing. Ao seufinal, são apresentados esquemas teóricos que integram os diversos aspectos abordados e sãoapontadas questões que merecem maior aprofundamento das pesquisas acadêmicas sobre ouso de celebridades em programas globais de comunicação promocional e seus impactosdiretos nas atividades de planejamento e gestão.

  19. Key Success Factors in Internet Advertising

    OpenAIRE

    Papadopoulos, Symeon

    2009-01-01

    Internet advertising (also known as online advertising) is the delivery of advertising messages and marketing communications through the Web. It has presented sustainable revenue growth since its inception in the mid-1990s. Internet advertising takes a multitude of forms, ranging from the “traditional” banners to today's rich media ads. Due to its wide success, internet advertising currently constitutes a significant marketing channel for a large number of firms, ranging from news agenci...

  20. THE DEMOCRATISATION OF INTERNET CAUSE MARKETING COMMUNICATION: A STRATEGIC PROPOSITION FOR BRAND SUSTAINABLE SOCIAL IMPACT AND DOING WELL BY DOING RIGHT

    OpenAIRE

    Ndasi Wilson; Lukman Aroean; Sid Gosh

    2013-01-01

    The conducting of business profitably whilst also supporting a social cause is of eminent traction in recent years, so much that it is usually a major consideration in a business operational strategy (James Chambers. 2013). An even greater and preponderant drive is the use of the internet to conduct business processes to the extent that doing business online is a business requirement (OFT 2005, Sangeeta 2008). The internet is benefiting millions of people and thousands of Businesses. This pap...

  1. Internet and Electronic Information Management

    Science.gov (United States)

    2003-04-01

    technologies ) and information markets (buying and selling information ), and the competitors’ success or failures. Such factors are beyond the control of... technology , and 1-19 market pressures. They have to cooperate with other entities within their organizations to develop more innovative information ...UNCLASSIFIED Defense Technical Information Center Compilation Part Notice ADP014048 TITLE: Internet and Electronic Information Management

  2. Export Intermediation and the Internet

    DEFF Research Database (Denmark)

    Andersen, Poul Houman

    2005-01-01

    It is claimed that the remarkable growth in numbers of connected firms to the Internet marks a radical shift in current organisation of international business channels. For export intermediaries these new possibilities pose a threat to their current market position. However, virtual market presence...

  3. PROMOÇÃO DE MARKETING: ESTUDO DE CASO NA CREDITAMA [doi: 10.5329/RECADM.20060501008

    Directory of Open Access Journals (Sweden)

    Cláudia Madalena da Silva

    2006-05-01

    Full Text Available ResumoEste estudo teve como objetivo avaliar o elemento “promoção” da ferramenta 4P’s ou mix de marketing,responsável pela divulgação, fortalecimento e garantia da permanência de uma cooperativa de crédito nomercado. Para obter conhecimento do marketing da Cooperativa de Crédito de Iguatama – MG foi realizadauma entrevista junto ao quadro funcional responsável por este setor, a fim de detectar os pontos negativos epositivos no composto do marketing adotado. Para muitas empresas “marketing” é voltado apenas para vendase propagandas, isto é um equívoco, pois além destes quesitos, um composto de marketing eficaz engloba ocliente e sua satisfação. Portanto, é de fundamental importância à adoção de práticas promocionais que visemà imagem da empresa junto ao cliente, tornando-a mais atrativa.Palavras-chave: Clientes; Mix de Marketing, Qualidade. AbstractThis study had as objective to consider the tools 4P’s promotion element or mix of marketing, responsible forpublicize, strengthened, the guaranties, the permanent of a credit co-operative on market. To obtain knowledgeabout the Iguatama – MG credit co-operative, it was realized an interview joined a responsible employee for thissector, to detect the negative and positive points in the complex of the adopted marketing. For many companiesthe word “marketing”, is steered just to sells and advertisements, this has been mistaking, besides this point, aneffective practice marketing complex involve the customers and their satisfactions. Therefore, the adoption ofpromotional practices that aim the company image at customers side is fundamentally important, this becomes itmore attractive.Keywords: Customers; Mix of Marketing; Quality.

  4. Estágio em marketing digital na empresa BPHL - Assessoria Informática e de Gestão

    OpenAIRE

    Pais, Sandra Sofia Ferreira

    2018-01-01

    Mestrado em Gestão das Organizações : Ramo de Gestão de Empresas (parceria com a APNOR) na Escola Superior de Tecnologia e Gestão do Instituto Politécnico de Viana do Castelo O presente relatório tem como intuito relatar as várias atividades de marketing digital realizadas no decorrer do estágio curricular, durante os meses de outubro 2015 e março 2016, na empresa BPHL – Assessoria Informática e de Gestão, no âmbito do Mestrado em Gestão das Organizações no ramo da Gestão de Empresas. O...

  5. E-Marketing- A Global Perspective

    OpenAIRE

    Parminder Kaur; Dr. Ashutosh Pathak

    2015-01-01

    E-commerce provides the capability of buying and selling products, information and services on the Internet and other online environments . E-Marketing is also known as web marketing , Online marketing and internet marketing. E- Marketing is a management process . The aim of e-marketing is marketing is establish maintain and long-term relationship with customers. Online Marketing includes identify unmet needs, producing products and services to meet those need and pricing, distrib...

  6. Proposal of marketing comunication for selected product

    OpenAIRE

    Dovičin, Martin

    2015-01-01

    This bachelor thesis is dedicated to analysis of marketing communication for se- lected product on the Internet and afterwards propose appropriate marketing communication strategy on the Internet. The thesis also describes the available options of marketing communication on the internet and defines the differences in consumer behaviour related to the online environment.

  7. Research on Signaling Big Data Based Accurate Marketing for 4G Mobile Internet%4G移动互联网中利用信令大数据驱动精准营销的研究

    Institute of Scientific and Technical Information of China (English)

    李军

    2016-01-01

    To study how to solve the problem of accurate marketing for operators in the 4G Mobile Internet plus era, using the signaling big data analysis method, the paper proposed that signaling big data marketing platform should be founded ifrst in order to integrate online and oflfine resources of the operator, and then, user sense centralized marketing strategies should be planned accordingly. Finally, all marketing behaviors should be digitized to achieve the goal of supporting marketing.%为了研究如何解决4G移动互联网+时代中运营商精准营销的问题,利用信令大数据分析的手段和方法,首先通过建立信令大数据的营销平台,全面整合运营企业的线上线下资源,然后制定以用户实际感知为中心的市场营销策略,最后将整个营销行为数据化,从而达到支撑营销行动的目标。

  8. Internet piracy

    OpenAIRE

    Fiala, Jiří

    2012-01-01

    The main objective of this thesis is to describe the Internet piracy phenomenon and to define responsibility of individuals for copyright violations on the Internet from the view of valid Czech legislation. In order to prevent Internet piracy, countries are pushed to swiftly react on continuous development of new technologies used by pirates - these efforts of individual countries are described in several chapters of this thesis that are exploring the most significant court rulings. These rul...

  9. [Internet addiction].

    Science.gov (United States)

    Korkeila, Jyrki

    2012-01-01

    Internet addiction is defined as uncontrolled and harmful use of Internet, which manifests in three forms: gaming, various sexual activities and excessive use of emails, chats or SMS messaging. Several studies have found that abuse of alcohol and other substances, depression and other health problems are associated with Internet addiction. In boys and men depression may be more a consequence of the addiction than a cause for it. ADHD seems to be a significant background factor for developing the condition. Because it is almost impossible to lead a life without Internet and computers nowadays, it is unrealistic to aim towards full abstinence. Treatment has generally followed the guidelines adapted for pathological gambling.

  10. Internet Policy

    Science.gov (United States)

    Lehr, William H.; Pupillo, Lorenzo Maria

    The Internet is now widely regarded as essential infrastructure for our global economy and society. It is in our homes and businesses. We use it to communicate and socialize, for research, and as a platform for E-commerce. In the late 1990s, much was predicted about what the Internet has become at present; but now, we have actual experience living with the Internet as a critical component of our everyday lives. Although the Internet has already had profound effects, there is much we have yet to realize. The present volume represents a third installment in a collaborative effort to highlight the all-encompassing, multidisciplinary implications of the Internet for public policy. The first installment was conceived in 1998, when we initiated plans to organize an international conference among academic, industry, and government officials to discuss the growing policy agenda posed by the Internet. The conference was hosted by the European Commission in Brussels in 1999 and brought together a diverse mix of perspectives on what the pressing policy issues would be confronting the Internet. All of the concerns identified remain with us today, including how to address the Digital Divide, how to modify intellectual property laws to accommodate the new realities of the Internet, what to do about Internet governance and name-space management, and how to evolve broadcast and telecommunications regulatory frameworks for a converged world.

  11. Quality of cocaine seized in 1997 in the street-drug market of São Paulo city, Brazil Qualidade da cocaína traficada em 1997 na cidade de São Paulo, Brasil

    Directory of Open Access Journals (Sweden)

    Débora Gonçalves de Carvalho

    2003-03-01

    Full Text Available Street drugs when in great demand in an illicit market become not only more expensive but are also subject to extensive adulteration and dilution. These fraudulent practices may also contribute to the amplification of toxic effects observed in the abuse of certain drugs including cocaine hydrochloride. The number of seizures reflects the increase of illicit use of cocaine powder in the city of S.Paulo, where the identity of the suspected drug is its hydrochloride form. Routine analytical procedures in enforcement laboratories in Brazil now comprise techniques involving thin layer chromatography for presumptive identification of the drug and eventually gas chromatography for its confirmation or quantification whenever required. The determination of cocaine content, adulterants and diluents in street samples is not only of clinical value but also important for enforcement activities, recognition of its geographical distribution and allocation. So, the aim of this study was to continue examining the quality of cocaine hydrochloride in the illicit market of the city of S.Paulo. Cocaine and adulterant contents were determined as well as the identification of several diluents in 389 out of 1958 samples of "white powder" seized in the city of São Paulo. Thin-layer and gas-liquid chromatography (FID and GC-MS were used for the determination of cocaine and adulterant contents. Spot-tests and thin-layer chromatography were the techniques applied for the identification of diluents. The results were as follows: neither cocaine nor adulterants were detected in 17 samples (4.4%; of all positive samples (95.6 % for cocaine, 14% consisted of no more than 200 mg/g; in 70% cocaine purity ranged from 201 to 550 mg/g and in 16% it was not greater than 700 mg/g. The local anesthetics lidocaine and procaine were detected in 19 samples (4,9% in a range from 10 to 602 mg/g. Caffeine was present in only two samples (179 and 356 mg/g. The main diluents detected were

  12. PENGGUNAAN TEKNOLOGI INTERNET DALAM BISNIS

    Directory of Open Access Journals (Sweden)

    Oviliani Yuliana

    2000-01-01

    Full Text Available The uses of internet in business are for information exchange, product catalog, promotion media, electronic mail, bulletin boards, electronic questioner, and mailing list. Internet can also be used for dialog, discussion, and consultation with customer online, therefore consumer can be proactively and interactively involved in designing, developing, marketing, and selling products. There are 2 methods for marketing products via internet, which are push and pull marketing. The advantages of internet in business strategy are global and interactive communication, information supply; consumer based service; increased cooperation; possibility to open new marketplace, product or services; and integrated the activity on-line. There are 2 applications in electronic commerce, which are business-to-business and business-to-consumer commerce. Electronic commerce payment transaction is arranged by Electronic Funds Transfer system, whereas the data security is governed by Secure Socket Layer, which then be developed to Secure Electronic Transaction. Abstract in Bahasa Indonesia : Internet dalam bisnis digunakan untuk pertukaran informasi, katalog produk, media promosi, surat elektronik, bulletin boards, kuesioner elektronik, dan mailing list. Internet juga bisa digunakan untuk berdialog, berdiskusi, dan konsultasi dengan konsumen secara on-line, sehingga konsumen dapat dilibatkan secara proaktif dan interaktif dalam perancangan, pengembangan, pemasaran, dan penjualan produk. Pemasaran lewat internet ada 2 metode, yaitu push dan pull marketing. Keunggulan strategi bisnis yang dapat diperoleh dari internet adalah komunikasi global dan interaktif; menyediakan informasi dan pelayanan sesuai dengan kebutuhan konsumen; meningkatkan kerja sama; memungkinkan untuk membuka pasar, produk, atau pelayanan baru; serta mengintegrasikan aktivitas secara on-line. Aplikasi Electronic Commerce ada 2, yaitu: Business-to-Consumer dan Business-to-Business Commerce. Pembayaran

  13. Internet effects

    NARCIS (Netherlands)

    Valkenburg, P.M.; Peter, J.; Levesque, R.J.R.

    2011-01-01

    Adolescents’ extensive use of Internet communication and the uncertainty about its consequences call for an integrative perspective that helps to understand both the appeal of Internet communication and its risks and opportunities. The aim of this essay is to theorize, and if possible, substantiate

  14. O Leviatã eletrônico: a trama política que colocou o Estado na internet The Electronic Leviathan: the political plot to the raising of electronic State

    Directory of Open Access Journals (Sweden)

    Rafael H. Moraes Pereira

    2010-12-01

    Full Text Available As atividades humanas se estão tornando cada vez mais dependentes da internet e, portanto, susceptíveis às suas vulnerabilidades. Entre 1998 e 2002, o governo brasileiro discutiu e implantou a Infraestrutura de Chaves Públicas Brasileira (ICP-Brasil. O objetivo era minimizar a insegurança ao fazer com que a certificação digital, que identifica e autentica pela internet, pudesse operar sobre uma estrutura de criptografia e segurança digital oficial do Estado, com validade jurídica. O livro "O Leviatã Eletrônico: a trama política que colocou o Estado na internet", de Marcello Barra, discute a relação entre Política, Tecnologia e Segurança Digital, ao analisar o processo de criação dessa infraestrutura no Brasil. Com o objetivo de identificar as condições sociais que possibilitaram a efetiva construção da ICP-Brasil, Barra reconstrói os embates técnicos e políticos que precederam esse processo, sem perder de vista a diversidade do conjunto de atores que participaram desse processo. Publicado em 2009, o livro articula a teoria sociológica de diversos autores (como Weber, Elias, Latour, Rosanvallon, Castells, Habermas para discutir surgimento de uma nova manifestação do Estado (o Estado Eletrônico e suas implicações no debate acerca da transparência do setor público, da autoridade do Estado e da Segurança Nacional.Human activities are becoming increasingly dependent on the Internet and, therefore, susceptible to its vulnerabilities. Between 1998 and 2002, the Brazilian government discussed and implemented the ICP-Brasil or, the Brazilian Public Key Infrastructure (Infra-estrutura de Chaves Públicas do Brasil. The aim was to minimize the uncertainty by providing a digital certification - to identify and authenticate in the Internet - that could work with the State's official structure of cryptography and digital security, with legal value. Marcello Barra's book "O Leviatã eletrônico: a trama política que colocou o

  15. ConexÃes entre o Mundo On-line e a "Vida Off-Line": Otakus e Cultura de Consumo na Era da Internet

    OpenAIRE

    JoÃo Paulo Braga Cavalcante

    2008-01-01

    Esta pesquisa teve como meta analisar questÃes relacionadas a mudanÃas na cultura de consumo contemporÃnea decorrentes da interaÃÃo entre agentes sociais e novas mÃdias eletrÃnicas nos moldes da World Wide Web Tal interaÃÃo resultou na crescente autonomia do agente perante os emissores oficiais de produtos e informaÃÃo Constatou-se que redes de consumidores organizadas em subculturas tÃm criado canais nÃo oficiais de compartilhamento de mensagens burlando barreiras legais e territoriais Este ...

  16. Systematic review versus internet search: considerations about availability and reliability of medical information regarding pregnancy in women with multiple sclerosis Revisão sistemática versus busca na internet: considerações sobre a disponibilidade e acurácia das informações médicas referentes à gravidez em portadoras de esclerose múltipla

    Directory of Open Access Journals (Sweden)

    Yara Dadalti Fragoso

    2012-12-01

    Full Text Available OBJECTIVE: To compare the results from a systematic medical review and meta-analysis on the subject of pregnancy and multiple sclerosis (MS with an internet review based on lay sites conducted by experts in computer-mediated communication, on the same subject. METHODS: The two reviews were carried out independently in English. Three medical doctors with experience in systematic reviews and two communication experts with experience in internet searching tools performed the study. RESULTS: Data from the medical systematic review showed some differences from that of highly accessed websites. CONCLUSION: Evidence-based studies conducted under the strictest rules for careful systematic reviews and meta-analyses should be available with open access, i.e. accessible without payment of a fee, thereby enabling worldwide knowledge on matters of great interest to healthcare providers and patients.OBJETIVO: Comparar os resultados de uma revisão sistemática médica com meta-análise sobre o tema gravidez em esclerose múltipla (EM aos resultados de uma revisão leiga, do mesmo assunto, baseada na Internet e conduzida por experts em comunicação mediada por computador. MÉTODOS: As duas revisões foram realizadas independentemente em inglês. Três médicos com experiência em revisões sistemáticas e duas experts em comunicação com experiência na busca de dados nas ferramentas da Internet realizaram este estudo. RESULTADOS: Os dados da revisão sistemática mostraram algumas diferenças daqueles que podem ser obtidos em websites de alto acesso. CONCLUSÃO: Estudos com dados baseado em evidência, realizados sob criteriosas regras válidas para revisão sistemática e meta-análise devem ser disponibilizados de forma aberta, ou seja, permitindo acesso sem pagamento de taxas, fazendo com que o conhecimento de assuntos de grande interesse a profissionais de saúde e pacientes se globalize.

  17. Memes e Dinâmicas Sociais em Weblogs: informação, capital social e interação em redes sociais na internet

    Directory of Open Access Journals (Sweden)

    Raquel da Cunha Recuero

    2008-12-01

    Full Text Available The following paper discusses the motivations of webloggers for meme replication through the Internet and how this replication affects social capital generated within social networks. The work is based on a previous paper (Recuero, 2006 and on the meme taxonomy, observation and interviews with webloggers. All data is then related to types of social capital (Bertolini e Bravo, 2004 generated by the social interaction on each post with each meme. Finally, the results are discussed in order to show that memes have two main functions in those weblogs, social or informative, both contributing directly to reputation and social interaction.

  18. Internet enlightens; Internet eclaire

    Energy Technology Data Exchange (ETDEWEB)

    Figueiredo, S. [Institut de Radioprotection et de Surete Nucleaire - IRSN, 92 - Clamart (France)

    2011-01-15

    This section gathers a selection of Internet links to online articles dealing with radiation protection issues. Below are the titles of the papers with their web site source: 1 - A mission of the European Commission verifies the proper enforcement by France of the EURATOM treaty dispositions relative to the control of radioactivity in the vicinity of uranium mines (http://www.asn.fr); 2 - tritium contamination at Saint-Maur-des-Fosses: new results from measurements performed by IRSN in the environment; 3 - status of radioactivity monitoring in French Polynesia in 2009 (http://www.irsn.fr); 4 - study of mortality and cancers impact near the Aube facility for low- and medium-activity waste storage (http://www.invs.sante.fr); 5 - Marcel Jurien de la Graviere appointed president of the guidance committee of the defense nuclear expertise of the Institute of radiation protection and nuclear safety (IRSN) (http://www.legifrance.gouv.fr); 6 - radiation protection 163: 'Childhood Leukaemia - Mechanisms and Causes'; 7- Radiation Protection 164: Radioactive effluents from nuclear power stations and nuclear fuel reprocessing sites in the European Union, 2004-08; 8 - Radiation Protection 165: Medical Effectiveness of Iodine Prophylaxis in a Nuclear Reactor Emergency Situation and Overview of European Practices Protection (http://ec.europa.eu); 9 - Report RIFE 15: Radioactivity in Food and the Environment - RIFE (SEPA - Scottish Environment Protection Agency, http://www.sepa.org.uk); 10 - HPA response statement: Advisory Group on Ionising Radiation's report on circulatory disease risk (HPA - Health Protection Agency, http://www.hpa.org.uk); 11 - launching of the national database for the voluntary registering of (quasi) incidents (AFCN - Federal agency of nuclear control, http://www.fanc.fgov.be); 12 - Radiation dose optimization in nuclear medicine (IAEA RPOP - Radiation Protection Of Patients, http://rpop.iaea.org); 13 - The government of Canada finances

  19. TURISMO NA ERA ON-LINE: UM ESTUDO SOBRE E-MARKETING EM AGÊNCIAS DE VIAGENS DE NATAL-RN

    Directory of Open Access Journals (Sweden)

    Richard Medeiros Araújo

    2012-09-01

    Full Text Available Este artigo Procura traçar um perfil quanto ao uso do E-marketing pelas agências de turismo em Natal/RN, fazendo uma análise da tecnologia utilizada para comunicação do produto turístico no contexto mercadológico, visando uma melhor organização dos procedimentos a serem adotados para o desenvolvimento e planejamento de ações promocionais de vendas e para fins de segmentação na comunicação de ofertas, criarem consciência da marca e fidelizar o consumidor lançando seus produtos com tecnologias inovadoras disponibilizadas para demonstrar as novas formas e possibilidades de desenvolver ações, visando estreitar o relacionamento com seu público-alvo e ampliar o mercado. A metodologia teve caráter quantitativo, composta por uma pesquisa bibliográfica exploratória-descritiva, tendo como base 10 (dez agências de médio e grande porte da cidade Natal/RN, cadastradas na JUNCERN/RN. Os resultados apontaram que as informações de clientes das empresas analisadas são utilizadas para planejar ações promocionais de vendas e comunicação dirigida, evidenciando a preocupação em segmentar ações, possibilitada pelo marketing digital. Foram identificadas, oportunidades para uso de nível mais estratégico e voltado para o estreitamento da relação com os clientes, mostrando a realidade atual das empresas e o retorno alcançado quando a ferramenta desempenha papel primordial na difusão da imagem e no fechamento de mais negócios.

  20. Etnografia e grounded theory na pesquisa de marketing de relacionamento no mercado consumidor: uma proposta metodológica.

    Directory of Open Access Journals (Sweden)

    Patrícia Aparecida Ferreira

    2008-10-01

    Full Text Available Studies on the interaction between company and consumer during the processof purchase involve complex situations that are too diffi cult to be understood byquantitative research. As a result, qualitative approach has gained a growingspace in recent marketing research. A good example of it is ethnography, anapproach that has been used in the studies about consumer behaviour. Hence,the objective of this study is to discuss ethnography along with another qualitativeapproach, grounded theory, as methodologies of research in relationship marketing in the consumer market (RMC capable of grasping the internal dynamicsof this phenomenon. The discussion is on how the use of these approachescan contribute for the scientifi c advancement of the RMC area and the conclusionis that its use is adequate as these research approaches, by focusing on subjectiveaspects, have the potential of revelling why consumers and companiesinvolve themselves in exchange relationships.

  1. Marketing marketing

    NARCIS (Netherlands)

    dr. Karel Jan van Alsem

    2013-01-01

    In deze installatierede betoogt Karel Jan Alsem dat marketing een grotere strategische rol in organisaties zou moeten krijgen. Want marketing is bij uitstek de verbinding tussen klantwensen en het DNA van een organisatie. Doordat merken gemiddeld voor mensen niet heel belangrijk zijn, is goede

  2. Internet: desafio para uma contabilidade interativa

    Directory of Open Access Journals (Sweden)

    Armando Catelli

    2001-04-01

    Full Text Available O fenômeno explosivo da Internet, insuspeitado há 10 anos, e que hoje se expande de modo acelerado e abrangente em todas as atividades humanas, tem impactos relevantes também na contabilidade. A interatividade, como característica da nova forma de comunicação inaugurada com a Internet, apresenta desafios ao Sistema Contábil Gerencial, cujas respostas, na forma de uma visão interativa da empresa, do patrimônio e do processo de gestão, se expressam na abordagem do Sistema de Gestão Econômica. As insuficiências da Contabilidade Financeira em expressar a realidade das empresas da nova economia no mercado de capitais são igualmente identificadas. Ao mesmo tempo, são comentadas as oportunidades que se abrem à contabilidade financeira, com a divulgação das demonstrações mediante os recursos de linguagem da Internet, com base nos projetos desenvolvidos por entidades reguladoras, particularmente pelo International Accounting Standards Committee (IASC. Com o incremento da comunicação contábil interativa via Internet e com o aprofundamento do debate sobre a contabilização das empresas de ativos intelectuais intensivos, como as da nova economia, preconiza-se, sob a égide da interatividade, uma renovação da Contabilidade Financeira e sua maior aproximação da Contabilidade Gerencial, com base nos fundamentos da Teoria Contábil.The explosive phenomenon of the Internet, which was unsuspected ten years ago, and is now expanding in an accelerating and involving way in all human activities, has a relevant impact on accounting as well. Interactivity - one characteristic of the new communication form that was inaugurated by the Internet - raises challenges for the Management Accounting System, whose answers, in the form of an interactive view of the enterprise, its assets and its managing process, are expressed in the approach of the Economic Management System. The insufficiency of Financial Accounting to express the reality of the new

  3. Os 4Ps do composto de marketing na literatura de Ciência da Informação

    Directory of Open Access Journals (Sweden)

    Sueli Angelica Do Amaral

    Full Text Available Analisa 60 documentos sobre os 4Ps do composto de marketing em unidades de informação da literatura de Ciência dei Informação no período de 1975 a 1995, para conhecer quantos e quais autores escreveram sobre o tema, qual o pioneiro, quem foi o pioneiro a propor adição de Ps. Apresenta a cronologia dos documentos estudados e discute as 4Ps do composto de marketing. Propõe a adoção da mais completa proposta analisada como forma de garantir o futuro das unidades de informação.

  4. Os 4Ps do composto de marketing na literatura de Ciência da Informação

    OpenAIRE

    Amaral,Sueli Angelica Do

    2000-01-01

    Analisa 60 documentos sobre os 4Ps do composto de marketing em unidades de informação da literatura de Ciência dei Informação no período de 1975 a 1995, para conhecer quantos e quais autores escreveram sobre o tema, qual o pioneiro, quem foi o pioneiro a propor adição de Ps. Apresenta a cronologia dos documentos estudados e discute as 4Ps do composto de marketing. Propõe a adoção da mais completa proposta analisada como forma de garantir o futuro das unidades de informação.

  5. Use of Internet for Innovation Management by Extension Agents in ...

    African Journals Online (AJOL)

    User

    This study examined extension agents' perception of the use of the Internet for ... Internet platform can .... items. It ranged from always, occasionally and never, which were assigned 3, 2 and .... Market location 's to help farmers sell produce.

  6. Se busca mercado adolescente: internet y videojuegos, las nuevas estrategias de la industria tabacalera Aiming for the adolescent market: internet and video games, the new strategies of the tobacco industry

    OpenAIRE

    Tonatiuh Barrientos-Gutiérrez; Inti Barrientos-Gutiérrez; Luz Myriam Reynales-Shigematsu; James F Thrasher; Eduardo Lazcano-Ponce

    2012-01-01

    La exposición a publicidad sobre tabaco está asociada con el inicio en el consumo, particularmente en población joven, por lo que su control es un objetivo clave para reducir la incidencia de tabaquismo. Históricamente, la industria tabacalera ha sido pionera en la utilización de tecnologías de comunicación para posicionarse ante nuevos mercados y mantener la preferencia de los consumidores. Internet y los videojuegos han trascendido el espacio del entretenimiento, convirtiéndose en medios de...

  7. Social mobilization and social marketing to promote NaFeEDTA-fortified soya sauce in an iron-deficient population through a public-private partnership.

    Science.gov (United States)

    Wang, Bo; Zhan, Siyan; Sun, Jing; Lee, Liming

    2009-10-01

    The present pilot project aimed to assess the effectiveness of social mobilization and social marketing in improving knowledge, attitudes and practices (KAP) and Fe status in an Fe-deficient population. In an uncontrolled, before-after, community-based study, social mobilization and social marketing strategies were applied. The main outcomes included KAP and Hb level and were measured at baseline, 1 year later and 2 years later. One urban county and two rural counties in Shijiazhuang Municipality, Hebei Province, China. Adult women older than 20 years of age and young children aged from 3 to 7 years were selected from three counties to attend the evaluation protocol. After 1 year, most knowledge and attitudes had changed positively towards the prevention and control of anaemia. The percentage of women who had adopted NaFeEDTA-fortified soya sauce increased from 8.9% to 36.6% (P children. Social mobilization and social marketing activities had a positive impact on the KAP of adult women, and resulted in marked improvements in Hb levels in both adult women and young children. This should be recommended as a national preventive strategy to prevent and control Fe deficiency and Fe-deficiency anaemia.

  8. Marketing in literature versus marketing in small enterprises: concepts of entrepreneurs of small enterprises in a town of Minas Gerais O marketing na literatura versus o marketing nas pequenas empresas: concepções de empresários de pequenas empresas de um município de Minas Gerais

    Directory of Open Access Journals (Sweden)

    Marco César Ribeiro Nascimento

    2012-10-01

    Full Text Available Small enterprises have had their importance recognized in countries' economic scenarios. Sebrae’s (2000 studies show that these businesses represent, in Brazil, 95% of establishments in the industrial sector, 98% in the commercial sector and 99% in the service sector, and are responsible for about 60% of jobs (ALVIM , 1998. Aiming to identify the conception that entrepreneurs of small enterprises (which are more than five years on the market in a town located in Minas Gerais have about the marketing, this paper makes a comparison of this conception with the concepts presented in the literature. As theoretical reference, it’s presented a brief review of the literature on the concept of Marketing as function, process and philosophy; and on small enterprises; and on marketing for small enterprises. As results, it’s showed that even without mastering concepts and tools of marketing, the entrepreneurs have market orientation in relation to the management of their enterprises. The results confirm that while the marketing concept in unfamiliar to many entrepreneurs, they implement it without being aware they are doing it, managing to keep on the market through informal actions that invest in customer relationships.As pequenas empresas têm tido sua importância reconhecida nos cenários econômicos dos países. Estudos do Sebrae (2000 demonstram que tais empresas representam, no Brasil, 95% dos estabelecimentos do setor industrial, 98% do setor comercial e 99% do setor de serviços, e são responsáveis por cerca de 60% da oferta de empregos (ALVIM, 1998. Com o objetivo de identificar a concepção que empresários de pequenas empresas (que estão a mais de cinco anos no mercado em um município de Minas Gerais possuem sobre o marketing, o artigo faz uma confrontação dessa concepção com os conceitos apresentados na literatura. Como referencial teórico, é apresentada uma breve revisão sobre o conceito de marketing como função, processo e

  9. O MARKETING MIX EM FRANQUIAS DE PEQUENO PORTE: UM ESTUDO NA FRNAQUIA DE PERFUMES O BOTICÁRIO

    Directory of Open Access Journals (Sweden)

    Danielle Mantovani Lucena da Silva

    2003-11-01

    Full Text Available RESUMO
    Considerando a tendência de crescimento das franquias em um país onde a taxa de mortalidade das pequenas empresas independentes é expressivamente alta, este estudo busca analisar o marketing mix de uma franquia de perfumes e cosméticos para tentar identificar quais seriam suas vantagens sobre as demais empresas independentes. Assim, é apresentado neste artigo, os conceitos e contribuições de alguns dos principais autores da área de marketing varejista, além de uma breve explicação sobre como funciona o sistema de franchising. A análise aponta que a franquia tem trabalhado bem seu marketing mix, embora existam alguns pontos a ser melhorados em suas táticas de preço e formas de pagamento. Conclui-se que a principal vantagem competitiva das franquias frente ás empresas independentes é o planejamento e a assessoria prestada pelo franqueador.

    Palavras-chave: marketing mix, franquias, O Boticário, pequenas empresas.

  10. Internet printing

    Science.gov (United States)

    Rahgozar, M. Armon; Hastings, Tom; McCue, Daniel L.

    1997-04-01

    The Internet is rapidly changing the traditional means of creation, distribution and retrieval of information. Today, information publishers leverage the capabilities provided by Internet technologies to rapidly communicate information to a much wider audience in unique customized ways. As a result, the volume of published content has been astronomically increasing. This, in addition to the ease of distribution afforded by the Internet has resulted in more and more documents being printed. This paper introduces several axes along which Internet printing may be examined and addresses some of the technological challenges that lay ahead. Some of these axes include: (1) submission--the use of the Internet protocols for selecting printers and submitting documents for print, (2) administration--the management and monitoring of printing engines and other print resources via Web pages, and (3) formats--printing document formats whose spectrum now includes HTML documents with simple text, layout-enhanced documents with Style Sheets, documents that contain audio, graphics and other active objects as well as the existing desktop and PDL formats. The format axis of the Internet Printing becomes even more exciting when one considers that the Web documents are inherently compound and the traversal into the various pieces may uncover various formats. The paper also examines some imaging specific issues that are paramount to Internet Printing. These include formats and structures for representing raster documents and images, compression, fonts rendering and color spaces.

  11. The internet as an alternative path to internationalization?

    OpenAIRE

    Sinkovics, Noemi; Sinkovics, Rudolf R.; Jean, Ruey Jer Bryan

    2013-01-01

    Purpose: While the internet enjoys increasing interest regarding its potential to extend the global reach of firms, especially small and medium-sized firms (SMEs), little work has been done on the viability of the internet as a new and effective path to internationalization. Specifically, it is unclear how the internet can successfully support export marketing. The purpose of this paper is to examine the drivers and performance outcomes of two patterns of internet use supporting export market...

  12. How Europe Formulates Internet Policy

    DEFF Research Database (Denmark)

    Savin, Andrej

    2014-01-01

    This article discusses the interplay of carrier and content regulatory layers in European internet law, how the 'Single Market' agenda informs and influences these layers and whether the proposed EU Connected Continent Regulation may solve some of the difficulties. The article starts with a brief...... overview of EU policy making in the area of telecommunications, moves on to explain the 'Single Market' background of EU internet regulation and looks at present telecommunications policy in its potential for the future. The main claim is that the origins of EU telecommunications policy can help understand...... and explain more general limitations of internet regulation and its more recent transformations. One of the main conclusions is that the 'Single Market' paradigm as understood in the 1990s or 2000s may not be best suited for the dynamic digital world of today....

  13. [Internet addiction].

    Science.gov (United States)

    Dannon, Pinhas Nadim; Iancu, Iulian

    2007-07-01

    The Internet provides inexpensive, interesting and comfortable recreation, but sometimes users get hooked. Thus, the computer-internet addiction concept has been proposed as an explanation for uncontrollable and damaging use. Symptoms of addiction could be compared to other addictive behaviors such as pathological gambling, kleptomania, trichotillomania, sex addiction and pyromania. Although criteria to diagnose this addiction have been proposed, methods of assessing excessive computer-internet use are limited. Early diagnosis could help the patient that suffers from this addiction before developing additional psychiatric diagnoses. A review of the proposed etiologies in the literature is summarized, together with recommendations for physicians and mental health officials.

  14. Internet Inquiry

    DEFF Research Database (Denmark)

    This collection of dialogues is the only textbook of its kind. Internet Inquiry: Conversations About Method takes students into the minds of top internet researchers as they discuss how they have worked through critical challenges as they research online social environments. Editors Annette N....... Markham and Nancy K. Baym illustrate that good research choices are not random but are deliberate, studied, and internally consistent. Rather than providing single "how to" answers, this book presents distinctive and divergent viewpoints on how to think about and conduct qualitative internet studies....

  15. Marketing Cultural: O Patrocínio de Eventos e sua Influência na Percepção de Imagem de Marca pelos Consumidores

    Directory of Open Access Journals (Sweden)

    Valesca Persch Reichelt

    2016-12-01

    Full Text Available Uma alternativa à propaganda tradicional tem sido o Marketing Cultural através do investimento em patrocínios, ou realização de atividades culturais, já que estas permitem um maior contato das marcas com os consumidores. Este estudo analisa as percepções dos consumidores em relação as marcas investidoras em patrocínio de eventos como um dos elementos na formulação de suas estratégias de comunicação. Para isso, verifica-se a relação da participação dos consumidores em um evento cultural com a construção da imagem da marca patrocinadora. Uma vez estabelecidas essas relações, a proposição da pesquisa passa a ser a utilização do patrocínio como ferramenta estratégica na ativação da lembrança da marca na inter-relação dos valores do evento patrocinado com a imagem da marca e, por fim, na construção da imagem da marca a partir das sensações provocadas no evento. A pesquisa de campo, de natureza quantitativa, utilizou o método survey aplicado a 426 respondentes presentes em um evento cultural com dois patrocinadores master definidos, e a pesquisa de natureza qualitativa foi realizada através de três grupos focais com jovens que participaram de eventos patrocinados recentemente. Os resultados demonstram que as ações culturais podem ter impacto na percepção da imagem da marca por parte do consumidor, sendo ainda necessário que as ações sejam inéditas e que o engajamento com este público seja constante. Esta pesquisa preenche uma lacuna na literatura e traz contribuições para as empresas que desejarem utilizar o patrocínio de eventos como ferramenta do seu composto promocional.

  16. 75 FR 55297 - Further Inquiry Into Two Under-Developed Issues in the Open Internet Proceeding

    Science.gov (United States)

    2010-09-10

    ...). The second is the application of open Internet rules to mobile wireless Internet access services...). The second is the application of open Internet rules to mobile wireless Internet access services... in the market. (B) Truth in Advertising: Prohibit broadband providers from marketing specialized...

  17. Marketing viral : quando os internautas são a melhor propaganda

    OpenAIRE

    Silva, Nelito Falcão da

    2009-01-01

    Este trabalho aborda a publicidade na rede Internet. Trata-se de identificar como características do meio estimulam a estratégia de comunicação conhecida como marketing viral, que busca tirar proveito das capacidades dos recursos informáticos aplicados aos meios de comunicação e das novas formas de relações interpessoais que se desenrolam no ciberespaço. O trabalho discute várias formas de marketing e procura situar o papel da publicidade na sociedade moderna e sua relação com os meios de com...

  18. Relações intra-institucionais na Internet: um estudo exploratório com base em metodologias webométricas

    Directory of Open Access Journals (Sweden)

    Pamela Barreto Lang

    Full Text Available Como uma abordagem inicial para um estudo mais aprofundado sobre a imagem e o impacto da Fundação Oswaldo Cruz na Web, este artigo investiga as correlações entre os sites das unidades finalísticas da Instituição localizada no estado do Rio de Janeiro. A metodologia utilizada baseou-se nas análises de co-link e interlink, e na formação de agrupamentos (clustering analysis. Os dados apontaram para quatro agrupamentos distintos e uma Unidade isolada, além de um baixo nível de integração entre os sites estudados.

  19. Comentários de Viagem na Internet: Fatores que influenciam a intenção de escolha de um destino de viagem

    Directory of Open Access Journals (Sweden)

    Danilo Serafim da Silva

    2017-01-01

    Full Text Available User‑Generated Content (UGC has been acquired significant importance as a decisive factor in the process of purchasing tourism services and products via Internet, as well as the choice of tourist destinations. For this research, it was used the Theory of Planned Behavior (TPB to analyze the use of Online Travel Reviews (OTR as a factor influencing the intention of choosing a travel destination. It is a quantitative and exploratory‑descriptive research with a survey type data collection with 120 people, whose results were analyzed by Structural Equation Modeling with the Partial Least Squares technique. It was found that the use of OTR can influence the intention of choosing a tourist destination for people who plan trips online.

  20. Internet culture

    CERN Document Server

    Porter, David

    2013-01-01

    The internet has recently grown from a fringe cultural phenomenon to a significant site of cultural production and transformation. Internet Culture maps this new domain of language, politics and identity, locating it within the histories of communication and the public sphere. Internet Culture offers a critical interrogation of the sustaining myths of the virtual world and of the implications of the current mass migration onto the electronic frontier. Among the topics discussed in Internet Culture are the virtual spaces and places created by the citizens of the Net and their claims to the hotly contested notion of "virtual community"; the virtual bodies that occupy such spaces; and the desires that animate these bodies. The contributors also examine the communication medium behind theworlds of the Net, analyzing the rhetorical conventions governing online discussion, literary antecedents,and potential pedagogical applications.

  1. Internet Connectivity

    Indian Academy of Sciences (India)

    First page Back Continue Last page Overview Graphics. Internet Connectivity. BSNL, SIFY, HCL in Guwahati; only BSNL elsewhere in NE (local player in Shillong). Service poor; All vendors lease BW from BSNL.

  2. Internet enlightens

    International Nuclear Information System (INIS)

    Figueiredo, S.

    2008-01-01

    Numerous Internet sites are given in relation with radiotherapy, nuclear activity, radiation protection,radioecology, nuclear laws. To note three sites treat the accident of radiotherapy arisen to Toulouse. (N.C.)

  3. Internet enlightens

    International Nuclear Information System (INIS)

    Anon.

    2010-01-01

    This part of the issue gives Internet addresses in relation with nuclear energy, safety, radiation protection, legislation, at the national level and European and international level. A special part is devoted to non ionizing radiation. (N.C.)

  4. Internet Censorship

    Science.gov (United States)

    Jyotsna; Kapil; Aayush

    2012-09-01

    Censorship on Internet has always wet its hands in the water of controversies, It is said to go in with synonym of "FILTERING THE NET" i.e. Either done to protect minors or for nationís privacy, some take it as snatching their freedom over internet and some take it as an appropriate step to protect minor, It has its supporters as well as opponents.Google has reported a whooping number of requests from Governments of U.K, China, Poland, Spain, and Canada to remove videos and search links that led to harassment, sensitive issues or suspicious people. This paper deals with the cons of censorship on internet and to make people aware of the fact that Internet is not a single body owned by an org. but an open sky of information shared equally by all. Research done has found out many unseen aspects of different people's view point.

  5. Marketing de relacionamento com a Apple: o papel do julgamento e significado de produto na escolha do iPhone

    Directory of Open Access Journals (Sweden)

    Gisela Demo

    Full Text Available Em um cenário de competitividade recrudescente, a gestão de relacionamento com clientes (CRM apresenta-se como profícuo diferencial organizacional. A maneira pela qual os consumidores processam seu julgamento, passo-a-passo ou afetivo, e atribuem significados, utilitário ou simbólico, a produtos é particularmente relevante para entender seu comportamento de consumo e seu relacionamento com as marcas. Igualmente importante é a tomada de decisões realizada com base nesse processo. Haja vista a escassez na literatura de estudos científicos que relacionem o CRM a variáveis de comportamento do consumidor, esse estudo, de natureza quantitativa, teve como objetivo identificar se o relacionamento dos consumidores com a Apple pode ser influenciado pelo julgamento e significado que eles atribuem ao produto iPhone. Os resultados mostraram a influência do julgamento afetivo no estabelecimento do relacionamento com a marca. Além disso, foi possível concluir que os usuários pesquisados são influenciados mormente pelo julgamento passo-a-passo e dão mais importância ao significado utilitário no processo de escolha e compra do iPhone. Quanto à percepção do relacionamento com a Apple, os respondentes demonstraram que a alta qualidade dos smartphones vendidos pela marca e a confiança na marca são os fatores mais preponderantes na sua escolha. A contribuição acadêmica deste trabalho reside em preencher a lacuna na literatura ao identificar antecedentes do CRM. Outrossim, em uma perspectiva gerencial, tanto para a Apple como para outras fabricantes de smartphones, os resultados por ora obtidos podem ser utilizados como diagnóstico para auxiliar os gestores em suas estratégias de promoção de produtos e fidelização de clientes.

  6. Study on marketing strategies of mobile phones under the mobile internet environment%移动互联网环境下的手机营销策略研究

    Institute of Scientific and Technical Information of China (English)

    张立平

    2015-01-01

    移动互联网环境下,手机作为一种新型营销平台,其应用价值日益凸显。企业应该发挥手机营销的优势,把握目标群体的心理,通过制作富有创意的APP、挖掘手机互动与分享功能、给予用户实惠便利、营造舒适的手机体验环境等多种策略,达到营销传播的目的。%Under the mobile internet environment, mobile phone, as a new marketing platform, is growing its application value. Enterprises should play the advantages of mobile phone marketing and grasp the target group. By using various strategies such as making creative APP, mining mobile interaction and sharing function, giving users the economical convenience and creating a comfortable environment, the marketing goals can be achieved.

  7. O uso de ferramentas da internet para auxiliar adultos na aprendizagem de inglês como língua estrangeira

    OpenAIRE

    Annie Lezan Bittencourt de Moura

    2007-01-01

    A utilização de tecnologias em sala de aula tem despertado, cada vez mais, o interesse de estudiosos no desenvolvimento de ferramentas que auxiliem no ensino aprendizagem, particularmente naquele de língua estrangeira. Este trabalho teve como objetivo principal analisar se a tecnologia, quando aliada às aulas presenciais, pode auxiliar alunos adultos, com mais de 40 anos, a obterem um melhor resultado na aprendizagem. Para isso, a questão central de pesquisa proposta foi descobrir que efeito ...

  8. Representações de poder em discursos político-educacionais e educacionais: em questão o ensino de inglês para crianças na internet Power representations in political-educational and educational discourses: focus on the teaching/learning of english to/by children in the internet

    Directory of Open Access Journals (Sweden)

    Maria de Fátima Amarante

    2009-12-01

    Full Text Available Este artigo apresenta um recorte de uma pesquisa que objetiva mapear, em diversos discursos que abordam a educação a distância, as representações de poder. Aqui tomamos como objeto de análise discursos relacionados ao ensino/aprendizagem de inglês para crianças via Internet, neles buscando as inscrições, as marcas, os significantes que configuram novas práticas de significação que são social e discursivamente constituídas e, assim, permitem construir sentidos que alteram a (assimetria das relações de poder. Adotamos, portanto, o conceito de discurso proposto em "A Arqueologia do Saber", por Foucault (1969/1987, p.86, para quem o discurso é produtivo: não se limita a nomear coisas, mas também produz coisas, novos sentidos que têm efeito de verdade. Relacionamos, ainda, discurso e representação, pois ambos devem ser analisados enquanto táticas e estratégias de poder, já que é o poder que torna as coisas verdadeiras. Assim, realizamos uma pesquisa de base qualitativa, que inclui análise das condições de produção e da materialidade lingüística de discursos encontrados na Internet que abordam o ensino/aprendizagem de inglês para/ por crianças.This paper presents part of a research which aims at maping power representations in several discourses which deal with Distance Education. Our object of study in this article are discourses which are somehow related to the issue of teaching/ learning English as a Foreign Language to/by children in the Internet, looking for the inscription, the marks, the significants that configure new signifying practices that are socially and discursively constituted and, thus, allow the constructions of meanings which alter the (assymmetry of power relations. We adopt, therefore, the concept of discourse proposed by Foucault (1969/1987, p.86, for whom discourse is productive: it does not just name things, but also produces things, new meanings which have truth effects. We also relate

  9. O marketing dos «social media» na perspetiva do consumidor pré-adulto

    OpenAIRE

    Simões, Dora; Filipe, Sandra

    2014-01-01

    O objetivo deste estudo é avaliar a utilização e recetividade do marketing dos social media por pré-adultos, partindo de um estudo de caso de estudantes de diferentes cursos de uma instituição de ensino superior portuguesa. Os dados foram recolhidos através da disponibilização de um questionário online e foram analisados estatisticamente. Os principais resultados mostram que os pré-adultos são fãs de várias marcas, apesar de não as seguirem continuamente ou seguirem apenas aquelas nas quais e...

  10. Management a marketing projektu Sportovní talent roku a jeho implementace na období 2014 - 2015

    OpenAIRE

    Molnár, Jakub

    2014-01-01

    Title: Management and marketing of the project Sports talent of the year and its implementation for period 2014-2015 Targets: The aim of this thesis is to propose improvements of the project Sports talent of the year for period 2014 - 2015. The project is focused on healthy lifestyle of the primary school pupils in the Czech Republic. The author based on analysis of previous years which were realized by a profit organization. His own contributions are made by the implementation of the project...

  11. Maconha, saúde, doença e liberdade: análise de um fórum na internet

    Directory of Open Access Journals (Sweden)

    Fernando Lefèvre

    1999-01-01

    Full Text Available Sob a perspectiva da educação em saúde, analisa-se, no presente trabalho, o fórum aberto pelo site Universo On-Line que propunha o debate da seguinte questão: "Você acredita que a maconha faz mal à saúde? Seu uso deveria ser descriminado". A partir da aplicação de instrumentos e técnicas qualitativas de análise e tabulação de discursos aos depoimentos contidos nesse fórum, chegou-se à definição de seis grandes tipos de discurso do sujeito coletivo sobre a temática das drogas, da saúde, da doença e da liberdade, presentes, na qualidade de representações sociais, no imaginário brasileiro atual. De acordo com uma dada visão da Educação, o enunciado dessas representações permite o estabelecimento das pré-condições necessárias para qualquer intervenção educativa na problemática em questão.

  12. The Marketing Mix in the Online Environment

    OpenAIRE

    Talpau A.

    2014-01-01

    : The introduction of the Internet into our lives has brought many opportunities that affected also marketing. With the development of the Internet, online sales (e-sales) have become more common in every day society and in a certain extend even replaced components of the traditional environment. The Internet is a new channel of communication which brings new opportunities in marketing. Nowadays, online marketing has taken over more and more of the budgets allocated for marketing, incre...

  13. Capital Structure of Internet Companies: Case Study

    OpenAIRE

    Miglo, Anton; Liang, Shuting; Lee, Zhenting

    2014-01-01

    We analyze the financing decisions and capital structure of internet companies and relate observed findings to the common capital structure theories. Large internet companies usually have low debt and small internet companies have high debt. We find that the trade-off theory of capital structure, pecking order theory, market timing theory and other theories cannot individually explain a firm’s capital structure. However, they can compliment each other in describing some patterns of observed b...

  14. Impact of the internet on consumers

    OpenAIRE

    Mihaela BADEA; Bogdan PÎRVULESCU

    2014-01-01

    The main purpose of this study is to show the current opportunities, prospects and the impact of the Internet on the consumer. This will be achieved by comparing the behaviour of the British consumer and the Romanian consumer and the changes that appeared under the influence of the Internet. Among the actions undertaken by the Internet marketing, which deals with the promotion of products at a certain price, a concept that has become significant in recent years, there is the placement of prod...

  15. Internet advertising effectiveness by using hierarchical model

    OpenAIRE

    RAHMANI, Samaneh

    2015-01-01

    Abstract. Present paper has been developed with the title of internet advertising effectiveness by using hierarchical model. Presenting the question: Today Internet is an important channel in marketing and advertising. The reason for this could be the ability of the Internet to reduce costs and people’s access to online services[1]. Also advertisers can easily access a multitude of users and communicate with them at low cost [9]. On the other hand, compared to traditional advertising, interne...

  16. INTERNET ADVERTISING AT A GLANCE

    Institute of Scientific and Technical Information of China (English)

    2006-01-01

    Shanghai-based Internet analysis and consulting company iResearch released its China Advertising Online Research Report 2005 in March. The report indicates that the market value of online advertising in China reached 3.13 billion yuan in 2005, up 77.1 percent over the previous year. The market observer predicts a 48 percent growth to 4.6 billion yuan for 2006.

  17. Direct Marketing Communication at SEAL Communication Company

    OpenAIRE

    Wachtler, Kamilla Dóra

    2010-01-01

    The appearance of the Internet and new, rapidly changing emerging online technologies have led to some fundamental changes in marketing -- especially direct marketing. Besides the growing popularity of the Internet, the appearance of databases and one-to-one marketing are challenging traditional marketing methods. This thesis attempts to illustrate how direct marketing techniques can be implemented in an IT company. It starts with an overview of the concepts of direct marketing and its techni...

  18. From Internet User to Cyberspace Citizen.

    Science.gov (United States)

    Wakabayashi, Ippei

    1997-01-01

    Discusses social and cultural challenges that Internet technology raises. Highlights include preserving the freedom in cyberspace, the information distribution scheme of the Internet, two-way interactivity, search engines as marketing tools, the insecurity of cyberspace, online safety rules for children, educating children to "walk…

  19. Internet Fraud: Information for Teachers and Students

    Science.gov (United States)

    Nkotagu, Gabriel Hudson

    2011-01-01

    Internet fraud takes a number of forms with the responsible individuals changing tactics rapidly to avoid detection. The perpetrators rely on telemarketing, emails, as well as presenting themselves personally to unsuspecting people. The evolution of internet marketing as well as ecommerce and the ease of connectivity create increasing…

  20. Product Characteristics and Internet Shopping Intentions.

    Science.gov (United States)

    Vijayasarathy, Leo R.

    2002-01-01

    Discussion of electronic commerce and online marketing focuses on an empirical study that investigated differences between Internet shopping intentions for products categorized by cost and tangibility. Highlights include hypotheses; respondent characteristics; results that showed that intentions to shop using the Internet differ by tangibility of…

  1. Internet marketing environment analysis of the consumer behavior%网络营销环境下的消费者行为分析

    Institute of Scientific and Technical Information of China (English)

    黄淑贞

    2013-01-01

    In the network marketing environment, the correct analysis of the network changes in consumer behavior, is the enterprise network marketing priorities. Through analysis of the article is not only able to give consumers a better consumer experience, but also allow enterprise to win their own development space,access to greater benefit ,to gain more market share in consumer.%在网络营销环境下,正确分析网络消费者的行为变化,是企业进行网络营销的首要任务。通过文章的分析不仅能够给消费者带来更好的消费体验,而且也能让企业赢得自身发展的空间,获得更大的利益,获得更多的消费市场份额。

  2. A Internet enquanto ferramenta de orientação de atividade física na promoção da saúde do idoso

    OpenAIRE

    Miranda, Leticia Miranda de

    2009-01-01

    Dissertação (mestrado) - Universidade federal de Santa Catarina, Centro de Desportos, Programa de Pós-Graduação em Educação Física, Florianópolis, 2009. O objetivo deste estudo foi investigar a contribuição de um site com conteúdo informativo sobre atividade física e saúde na promoção de hábitos de vida saudáveis para a população idosa. O estudo foi do tipo experimental, sendo a amostra não probabilística intencional por voluntariado, sendo que os critérios de inclusão da foram: ter mais d...

  3. History of Voluntary Markets

    Science.gov (United States)

    Renewable energy generation ownership can be accounted through tracking systems. Tracking systems are highly automated, contain specific information about each MWh, and are accessible over the internet to market participants.

  4. Projeto de intervenção na Associação de Andebol de Aveiro: plano de marketing

    OpenAIRE

    Ferreira, Bárbara Patrícia Rodrigues

    2018-01-01

    Este trabalho de projeto tem como objetivo geral a elaboração de um plano de Marketing para a Associação de Andebol de Aveiro. Tem como objetivos específicos a realização de uma análise diagnóstico da situação, a definição de objetivos, o estabelecimento de opções estratégicas, a definição do plano operacional para esta associação e a concretização de parte do plano. Em termos metodológicos, este trabalho baseou-se em dados primários, nomeadamente, entrevistas e os trabalhos...

  5. Internet Sexualities

    Science.gov (United States)

    Döring, Nicola

    The term “internet sexuality” (or OSA, online sexual activities) refers to sexual-related content and activities observable on the internet (cf. Adams, Oye, & Parker, 2003; Cooper, McLoughlin, & Campbell, 2000; Leiblum & Döring, 2002). It designates a variety of sexual phenomena (e.g., pornography, sex education, sexual contacts) related to a wide spectrum of online services and applications (e.g., websites, online chat rooms, peer-to-peer networks). If an even broader range of computer networks - such as the Usenet or bulletin board systems - is included in this extensional definition, one speaks of “online sexuality” or “cybersexuality.”

  6. Internet bullying.

    Science.gov (United States)

    Donnerstein, Ed

    2012-06-01

    There is substantial literature on the impact of the mass media on children's and adolescents' health and development. The question of what role new technology plays in the media's influence is now a subject of both review and discussion, particularly regarding health risks and intervention. This article takes a brief look at online usage and the theoretical mechanisms that might make Internet access more problematic in terms of risks, compared with more traditional media such as television and film. One of these risks, known today as cyberbullying or Internet harassment, is scrutinized in detail. Copyright © 2012 Elsevier Inc. All rights reserved.

  7. Dissimilarity of E-marketing VS traditional marketing

    OpenAIRE

    Mehrdad Salehi; Hanieh Mirzaei; Mohammadreza Aghaei; Milad Abyari

    2012-01-01

    The revolution of information technology (IT) and communications has changed the way people conduct business today.Nowadays, most of the businesses are related to electronically instruments especially internet. Implementation of E-marketing can change the shape of business all over the world. Because of the rapid proliferation of the Internet, the World Wide Web (WWW) and electronic communication has created fast growing new electronic channels for marketing. If we surf through the internet, ...

  8. New trends in marketing communications

    OpenAIRE

    Cigošová, Petra

    2009-01-01

    The thesis i about new forms of marketing communications and new approaches to the use of older forms. It focuses on internet, as the the major new medium used in communication. Last part analyses new trends in customer insights to advertising, advertisment spendings for different kinds of media and augmentation of the number of internet users according to results of marketing researches.

  9. Educação a distância na internet: abordagens e contribuições dos ambientes digitais de aprendizagem

    Directory of Open Access Journals (Sweden)

    Almeida Maria Elizabeth Bianconcini de

    2003-01-01

    Full Text Available Os avanços e a disseminação do uso das tecnologias de informação e comunicação (TIC descortinam novas perspectivas para a educação a distância com suporte em ambientes digitais de aprendizagem acessados via internet. Considerando-se que a distância geográfica e o uso de múltiplas mídias são características inerentes à educação a distância, mas não suficientes para definirem a concepção educacional, discute-se a educação a distância (EaD não como uma solução paliativa para atender alunos situados distantes geograficamente das instituições educacionais nem apenas como a simples transposição de conteúdos e métodos de ensino presencial para outros meios e com suporte em distintas tecnologias. Os programas de EaD podem ter o nível de diálogo priorizado ou não segundo a concepção epistemológica, tecnologias de suporte e respectiva abordagem pedagógica. Este artigo pretende discutir as abordagens usuais da educação a distância, destacando o uso das TIC para o desenvolvimento de um processo educacional interativo que propicia a produção de conhecimento individual e grupal em processos colaborativos favorecidos pelo uso de ambientes digitais e interativos de aprendizagem, os quais permitem romper com as distâncias espaço-temporais e viabilizam a recursividade, múltiplas interferências, conexões e trajetórias, não se restringindo à disseminação de informações e tarefas inteiramente definidas a priori.

  10. Internet Policy

    Science.gov (United States)

    1999-11-17

    equipment, including information technology , includes, but is not limited to, personal computers and related peripheral equipment and software, office...classified or Sensitive Unclassified Information through the Internet unless the Designated Approving Authority has approved the method of transmission in...writing. 2. Government office equipment, including Information Technology (IT), shall only be used for official purposes, except as specifically

  11. Internet Shopping

    Institute of Scientific and Technical Information of China (English)

    刘洪毓

    2004-01-01

    Nowadays you no longer need to walk round hundreds of shops looking for the items you need. You can shop for just about anything from your armchair. All you need is a computer and access(进入) to the Internet.

  12. [Internet addiction].

    Science.gov (United States)

    Nakayama, Hideki; Higuchi, Susumu

    2015-09-01

    Internet technologies have made a rapid progress, bringing convenience to daily life. On the other hand, internet use disorder and internet addiction (IA) have become reportedly serious health and social problems. In 2013, internet gaming disorder criteria have been proposed in the section of Conditions for Further Study of DSM-5. Existing epidemiological studies by questionnaire methods have reported that the prevalence of IA ranges between 2.8% and 9.9% among youths in Japan. Attention deficit hyperactivity disorder (ADHD), sleeping disorders, depression, obsessive compulsive disorder, and phobic anxiety disorder are extremely common comorbid mental disorders with IA. Some psychotherapies (e.g., cognitive behavioral therapy, motivational interviewing) and medical treatments (e.g., antidepressant drugs, methylphenidate) for comorbid mental disorders as well as rehabilitation (e.g., treatment camp) are effective for IA remission. However, some serious cases of IA may be difficult to treat, and prevention is very important. In future, the prevention, rehabilitations and treatments for IA will be more required in Japan.

  13. Marketing viral: vírus inVitro

    OpenAIRE

    Vale, João Carvalho do

    2011-01-01

    Mestrado em Marketing Hoje em dia, o papel dos consumidores-utilizadores de Internet é cada vez mais determinado em função da sua vontade; pesquisam, observam e comunicam aquilo que lhes interessa verdadeiramente. Esta alteração na forma de consumo da Internet acaba por se reflectir também na relação dos consumidores com a comunicação das marcas. A “explosão” de adesão às redes sociais online veio alterar ainda mais a forma como uma marca deve definir a sua estratégia de comunicação. Co...

  14. El Papel de la Conveniencia y de la Norma Subjetiva en la Intención de Compra por Internet (B2C: una aplicación en la industria hoteleraO Papel de Conveniência e da Norma Subjetiva na Intenção de Compra por meio da Internet (B2C: uma aplicação na indústria hoteleiraThe Role of the Convenience and the Subjective Norm in the Intention of Purchase Across Internet (B2C: an application in the hospitality industry

    Directory of Open Access Journals (Sweden)

    ZARCO, Ana Isabel Jiménez

    2011-06-01

    fatores que incidem na aceitação pelo consumidor final de um novo canal de distribuição, o presente artigo avalia a importância da conveniência, da norma subjetiva, da utilidade e da facilidade de uso percebida na intenção da compra on-line por parte do consumidor. O estudo dessas variáveis é realizado no contexto dos fundamentos dos Modelos de Aceitação de Tecnologia - TAM e da Teoria do Comportamento Planejado, cuja base teórica é a Teoria da Ação Racional, a partir de um modelo de relações causais. Para alcançar tal objetivo foi realizada, na Espanha, uma pesquisa on-line com internautas, durante os meses de dezembro de 2007 a janeiro de 2008. O tamanho da amostra foi de 190 internautas. Para testar o modelo causal proposto pela pesquisa foi utilizado o método PLS, especialmente adequado para trabalhar com escalas formativas e para pesquisas de campo por TAM. Os resultados obtidos revelaram que conveniência constitui a influência mais importante sobre o uso da internet como canal de compra, bem como um dos fatores mais importantes que, somados às normas subjetivas, determinam as intenções de compra pela Internet. Esses resultados são coerentes com os encontrados em trabalhos realizados anteriormente em destacada literatura, revelando como a conveniência é o principal fator de motivação para as compras on-line. A partir destes dados foi possível propor diversas recomendações para melhorar a gestão comercial on-line para empresas do setor.ABSTRACTWith the aim of studying those factors affecting the acceptance of a new distribution channel by the final consumer, we have analyzed the importance of acquiring by the convenience, subjective norm, usefulness and perceived ease of use on intention to buy on-line by the end user. The study of these variables was carried out specifically in the context of the Technology Acceptance Model and the Theory of Planned Behavior, whose theoretical basis is the Theory of Reasoned Action by causal model

  15. Automação do Acervo Paleontológico da Coleção do Museu de Ciências da Terra / DNPM-RJ e sua disponibilização na Internet

    Directory of Open Access Journals (Sweden)

    Adriana Abade Pereira Moura

    2005-01-01

    Full Text Available A Internet vem servindo à ciência como ferramenta na busca e no acesso de informações, sendo utilizada por pesquisadores do mundo inteiro como meio de aceleração da troca de idéias para melhor desenvolver suas pesquisas e desenvolver a partir daí novos conceitos na ciência. Tendo consciência desta ferramenta a Companhia de Pesquisa de Recursos Minerais (CPRM criou um programa de cadastro de automatização sobre os seus fósseis, a Base de Dados Paleontológicos (Base Paleo, utilizado pelo Museu de Ciências da Terra do DNPM (Departamento Nacional de Produção Mineral, MN-UFRJ (Museu Nacional do Rio de Janeiro e Dep. Geologia da UFRJ (Universidade Federal do Estado do Rio de Janeiro. A entrada de dados é efetuada através de um programa que engloba duas etapas: a primeira, executada pelas instituições conveniadas que trata da geração de movimento para a inclusão de novos registros de fósseis através do ACESS, e a segunda elaborada pela CPRM através do SQL/SERVER para a inclusão e disponibilização dos dados para internet. A Base de Dados Paleontológicos reúne atualmente 20.986 documentos sendo 11.019 documentos do DNPM, 6.088 do Museu Nacional e 3.879 da CPRM, disponíveis pela Internet no site ttn://www.cnrm.gov.br. Dentro do âmbito da Base Paleo criou-se o projeto "Atualização da Coleção dos fósseis existentes no Museu de Ciências da Terra / DNPM" para melhor divulgação do acervo via web. Neste sistema de informação virtual constam dados referentes à identificação dos fósseis como e onde foram encontrados (município e Estado , latitude e longitude, unidades litoestratigráficas, bioestratigráficas e cronoestratigráficas, táxon, coletor, analista, consta o estado de preservação e a descrição com as devidas referências bibliográficas disponíveis sobre o material. O Museu de Ciências da Terra com esta automação possibilitará maior divulgação de seu acervo, permitindo amplo acesso aos

  16. IMPLICATIONS OF INTERNET ADVERTISING ON NEW MEDIA ENTREPRENEURSHIP: A BOON OR BANE?

    OpenAIRE

    Abdulhameed Kayode Agboola; Lambe Mustapha

    2017-01-01

    Internet advertising implies advertising using the internet as a platform. It is a marketing strategy which deals with attracting web traffic and delivering marketing messages to appropriate targets using the internet as a medium. Internet advertising has no doubt positively revolutionized the sector of commerce. It has simplify and made more effective the communication between entrepreneurs and their potential customers. This study discusses among other things the advantages of internet adve...

  17. Viral Marketing and Academic Institution

    OpenAIRE

    Koktová, Silvie

    2010-01-01

    This bachelor thesis examines modern and constantly developing kind of internet marketing -- the so called viral marketing. It deals with its origin, principle, process, advantages and disadvantages, types of viral marketing and presumptions of creating successful viral campaign. The aim of the theoretical part is especially the understanding of viral marketing as one of the effective instruments of contemporary marketing. In this theoretical part the thesis also elaborates a marketing school...

  18. Marketing verde: um olhar sobre as tensões entre greenwashing e ecopropaganda na construção do apelo ecológico na comunicação publicitária

    Directory of Open Access Journals (Sweden)

    Fred Tavares

    2012-10-01

    Full Text Available O século XXI vem sendo marcado por significativas mudanças nas estruturas sociais, econômicas e políticas em função da relação do homem com a causa ambiental. À vista do surgimento desses novos paradigmas, o objetivo desse trabalho é investigar o uso da comunicação como eficiente instrumento de fomento da lucratividade dentro da temática ecológico-social. A ideia é problematizar até que ponto o posicionamento “verde” nas campanhas de marketing sustentam argumentos que se correlacionam à real prática das corporações. A metodologia se sustentará na tessitura de uma fundamentação teórica acerca da construção da percepção ecológica, seguida do estudo de caso de peças publicitárias elaboradas a partir da lógica ambiental. O resultado proposto é o levantamento das práticas de greenwashing e ecopropaganda sob a ótica das empresas em paralelo à formação de um olhar crítico acerca da questão sócio-ambiental.

  19. Internet-based cohort study of HIV testing over 1 year among men who have sex with men living in England and exposed to a social marketing intervention promoting testing.

    Science.gov (United States)

    Hickson, Ford; Tomlin, Keith; Hargreaves, James; Bonell, Chris; Reid, David; Weatherburn, Peter

    2015-02-01

    Increasing HIV testing among men who have sex with men (MSM) is a major policy goal in the UK. Social marketing is a common intervention to increase testing uptake. We used an online panel of MSM to examine rates of HIV testing behaviour and the impact of a social marketing intervention on them. MSM in England were recruited to a longitudinal internet panel through community websites and a previous survey. Following an enrolment survey, respondents were invited to self-complete 13 surveys at monthly intervals throughout 2011. A unique alphanumeric code linked surveys for individuals. Rates of HIV testing were compared relative to prompted recognition of a multi-part media campaign aiming to normalise HIV testing. Of 3386 unique enrolments, 2047 respondents were included in the analysis, between them submitting 15,353 monthly surveys (equivalent to 1279 years of follow-up), and recording 1517 HIV tests taken, giving an annual rate of tests per participant of 1.19 (95% CI 1.13 to 1.25). Tests were highly clustered in individuals (61% reported no test during the study). Testing rates were higher in London, single men and those aged 25-34 years. Only 7.6% recognised the intervention when prompted. After controlling for sociodemographic characteristics and exposure to other health promotion campaigns, intervention recognition was not associated with increased likelihood of testing. Higher rates of testing were strongly associated with higher number of casual sexual partners and how recently men had HIV tested before study enrolment. This social marketing intervention was not associated with increased rates of HIV testing. More effective promotion of HIV testing is needed among MSM in England to reduce the average duration of undiagnosed infection. Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please go to http://group.bmj.com/group/rights-licensing/permissions.

  20. Internet's impact on publishing

    Science.gov (United States)

    Beretta, Giordano B.

    1997-04-01

    In 1990, the first monochrome print-on-demand (POD) systems wee successfully brought to market. Subsequent color versions have been less successful, in my view mostly because they require a different workflow than traditional systems and the highly skilled specialists have not been trained. This hypothesis is based on the observation that direct-to-plate systems for short run printing, which do not require a new workflow, are quite successful in the market place. The internet and the World Wide Web are the enabling technologies that are fostering a new print model that is very likely to replace color POD before the latter can establish itself. In this model the consumers locate the material they desire from a contents provider, pay through a digital cash clearinghouse, and print the material at their own cost on their local printer. All the basic technologies for this model are in place; the main challenge is to make the workflow sufficiently robust for individual use.

  1. Success factors in cause-related marketing projects Determinantes de suceso en cumplimiento de programas de marketing relacionado a causas Determinantes de sucesso na implementação de programas de marketing relacionado a causas

    Directory of Open Access Journals (Sweden)

    Maíse Soares Pereira

    2011-03-01

    Full Text Available Corporate social responsibility attempts to align organizational and social objectives. Alignment can be achieved by application of cause-related marketing (CRM methods. Therefore this article seeks to identify main determinants of success in CRM campaigns. This research was qualitative for an in depth study of three Brazilian companies. Results show that widespread communication, use of marketing mix, synergy between the cause and company business and long term action as well as a strong reputation for social responsibility are mainstays for success in CRM objectivesLa visión de responsabilidad social como recurso estratégico empresarial representa una manera de, aunque bajo consideraciones éticas, hacer conque objetivos organizacionales caminen lado a lado con objetivos sociales. Una de las formas encontradas para aliar tales propósitos se refiere al esfuerzo de utilización de herramientas de Marketing Relacionado a Causas (MRC. Así, la intención de este artículo es identificar el conjunto de factores que influencian el suceso de campañas de MRC, a partir de su adopción por las empresas más actuantes y representativas del estado del arte en esta área. Las campañas desarrolladas en tres empresas actuantes en Brasil fueron evaluadas basándose en el modelo de factores extraído de las propuestas de Adkins (1999 y de Pringle y Thompson (2000. Por lo tanto, la finalidad de este estudio fue alcanzada mediante la investigación cualitativa con casos múltiples. Factores como amplia divulgación y utilización de los componentes (mix de marketing, sinergia entre causa y negocio de la empresa y duración de largo plazo, aliados a fuerte reputación de responsabilidad social, independientemente de las campañas, fueron identificados como los pilares necesarios para el suceso en el alcance de las metas de campañas de MRCA visão de responsabilidade social como recurso estratégico empresarial representa uma maneira de, ainda que sob

  2. Internet Alternatifs

    OpenAIRE

    Dulong de Rosnay , Melanie; Musiani , Francesca

    2015-01-01

    International audience; L'Internet est constitué de différents éléments et couches, qui peuvent être développés, façonnés et organisés de plusieurs manières : le réseau, l'hébergement, les applications, la connexion locale, les contenus. Si le concept de décentralisation est en quelque sorte inscrit dans le principe même de l'Internet – et notamment dans l'organisation de la circulation des flux – son urbanisme actuel semble n'intégrer ce principe que de manière limitée, et certains des risqu...

  3. Mercado de madeiras tropicais: substituição na demanda de exportação Tropical sawnwood market: substitution export demand

    Directory of Open Access Journals (Sweden)

    Alexandre Nascimento de Almeida

    2010-03-01

    Full Text Available Neste trabalho foi abordado o grau de substituição de seis espécies da Amazônia no mercado internacional de madeira serrada. Utilizou-se como base metodológica o modelo de elasticidade de substituição. Os dados usados no modelo são mensais e foram coletados na Secretaria de Comércio Exterior do Brasil (SECEX para o período de janeiro de 1996 a setembro de 2007. As espécies analisadas foram: mogno (Swietenia macrophylla, cedro (Cedrela spp., virola (Virola surinamensis, louro (Nectandra spp. e Ocotea spp., angico (Anadenanthera spp. e ipê (Tabebuia spp.. As elasticidades estimadas indicaram que todas as espécies são boas substitutas ao mogno. Para as espécies que possuem características físicas diferentes, pode-se inferir que fatores de mercado relacionados à garantia de fornecimento do mogno influenciaram os resultados encontrados. Em geral, os resultados sugeriram uma semelhança entre as espécies consideradas nobres (mogno, ipê e cedro para o mercado internacional, indicando-as como boas substitutas entre si.This work analyzed the level of substitution of six Amazonian species on the international sawnwood market, by employing the substitution elasticity model. Data supplied by the Brazilian Department of Foreign Trade (SECEX was collected monthly from January/1996 to September/2007. The species analyzed were: mogno (Swietenia macrophylla, cedro (Cedrela spp., virola (Virola surinamensis, louro (Nectandra spp. e Ocotea spp., angico (Anadenanthera spp. e ipê (Tabebuia spp.. The elasticities indicated that all of the species as substitutes for mogno. For the species which possess different physical characteristics, market factors probably related to the supply guarantee of mogno have influenced these results. In general, the results suggested a similarity among the species considered noble (mogno, ipê and cedro on the international market indicating them as good substitutes among themselves.

  4. Internet versus Mobile Banking: A Study of Peshawar City (Pakistan)

    OpenAIRE

    MUHMMAD ZEESHAN AHMAD KHAN; SHAHZAD KHAN

    2012-01-01

    The aim of this research is to consider the market status for difference between mobile and internet banking. The worldwide improvement of information technology has affected the banking industry. In the banking segment the impact of information technology is the preface of internet banking and mobile banking. The internet has created an incredible market space, another technology is the mobile phone has emerged to take more important role in business and society. Users attitude and behaviora...

  5. INFORMATION AND THEIR POWER IN ADVERTISEMENT ON INTERNET

    Directory of Open Access Journals (Sweden)

    Mubarak Omar Musa Musa

    2013-04-01

    Full Text Available The article is dealing with information and its power in advertisement. In first part explains marketing and information in marketing. Comes through information generally and ends in clarifying advertisement. On model firm gives advices how to increase stability of the firm on local market, possibilities of increasing the effectiveness of marketing through internet.

  6. Faktor Penentu Yang Mempengaruhi Penggunaan Layanan Internet Banking

    OpenAIRE

    Sihotang, Ellen Theresia

    2016-01-01

    This study aims to analysis the important factor that influence the use of internet banking according to Booklet Perbankan Indonesia 2016 and the implication for the marketing of internet banking services. Security has become a determining factor which affecting the use of internet banking services. It is important for the bank to find out how to maintain the customers who have used the internet banking services in order to encounter competition with a variety of banking services distributi...

  7. Russia's 'dictatorship-of-the-law' approach to internet policy

    OpenAIRE

    Nocetti (Julien)

    2015-01-01

    As international politics' developments heavily weigh on Russia's domestic politics, the internet is placed on top of the list of "threats" that the government must tackle, through an avalanche of legislations aiming at gradually isolating the Russian internet from the global infrastructure. The growth of the Russian internet market during the last couple of years is likely to remain secondary to the "sovereignisation" of Russia's internet. This article aims at understanding these contradicto...

  8. Internet Auction Sellers: Does Size Really Matter?

    Science.gov (United States)

    Halstead, Diane; Becherer, Richard C.

    2003-01-01

    Examines the Internet auction phenomenon as it relates to the marketing mix of online auction sellers. The data indicate that, while there is great diversity among businesses that utilize online auctions, distinct cost leadership and differentiation marketing strategies are both evident. These two approaches are further distinguished in terms of…

  9. Customer loyalty in Internet banking

    OpenAIRE

    Eriksson, M.; Schuster, C.

    2008-01-01

    In the recent years the way to do banking has changed. Internet banking has grown and a lot of niche banks working mainly with the Internet as a medium has entered the Swedish bank market. How to keep the customer loyal online in a very competitive environment has become a main question for the banks. The aim of this dissertation is to test what factors impact bank customer loyalty in an online environment. A positivistic research philosophy, a deductive research approach, an explanatory pur...

  10. The Marketing Mix in the Online Environment

    Directory of Open Access Journals (Sweden)

    Talpau A.

    2014-12-01

    Full Text Available : The introduction of the Internet into our lives has brought many opportunities that affected also marketing. With the development of the Internet, online sales (e-sales have become more common in every day society and in a certain extend even replaced components of the traditional environment. The Internet is a new channel of communication which brings new opportunities in marketing. Nowadays, online marketing has taken over more and more of the budgets allocated for marketing, increasingly diminishing traditional marketing in favour of online promotion activities. This paper will present how the marketing mix adapts to the online environment.

  11. Deconstructing medical practice marketing.

    Science.gov (United States)

    Kasbo, Abe

    2010-01-01

    The healthcare marketing game has radically changed. Medical practices must rely on strategies instead of tactics to better separate themselves from the competition. The Internet has become a disruptive force in marketing, tipping the balance and control of the reputations of medical practices to the patient. Done right, medical practices can harness this new energy to attract new patients and keep current patients loyal.

  12. Alinhamento estratégico e operacional em relação ao marketing mix: um estudo na cadeia produtiva do café da região Sul de Minas - Brasil.

    OpenAIRE

    Sousa, Magno de

    2013-01-01

    Doutoramento em Gestão Diante da importância apresentada pelos estudos desenvolvidos sobre o alinhamento em cadeias de suprimento, bem como dos atributos do marketing mix, esta investigação estabeleceu como objetivo verificar se ações de produtores e gestores da indústria de torrefação e moagem, na cadeia de suprimentos do agronegócio do café verde, da Região Sul de Minas, estão alinhadas, estratégica e operacionalmente, em relação aos atributos do marketing mix, mais concretam...

  13. E-marketing and contemporary business

    Directory of Open Access Journals (Sweden)

    Ratković Milijanka

    2007-01-01

    Full Text Available Seems that internet use in business requires accomplishing the higher level of cultural and structural changes in organizations. That is why many companies use both traditional and interactive way of doing business by developing appropriate level of integration to create useful differential advantages. Marketing oriented companies pay great importance in establishing marketing strategy overarching many of marketing elements including internet - an ideal communication means for progress of different levels of relationships to target group. Internet and other digital technologies as well, present base for realization of marketing demands of companies which want to stay competing on today s market. Defining and developing of marketing plan based on internet and other digital technologies is essence of electronic marketing concept, while establishing of optimal relation between e-marketing elements and elements of traditional concept of marketing depends on experience and knowledge of company management.

  14. Internet Telephony

    OpenAIRE

    Perri, Richard.

    1999-01-01

    During the mid 90s, data and voice began to merge, propelled by advances in compression technology. The ubiquity of routed Internet Protocol (IP) networks, and the desire to trim telephony costs are the major driving forces of the deployment of Voice over IP (VoIP). One advantage of VoIP technologies is that they leverage existing network resources and dramatically reduce, or major eliminate telephone costs. If there is an existing Wide Area Network (WAN) then VoIP could be employed over the ...

  15. Marketing na sociálních médiích se zaměřením na cestovní kanceláře

    OpenAIRE

    Kučerová, Michaela

    2013-01-01

    Social media are at the present time one of the most growing marketing tools. Number of users grow in impressive pace. Therefore it is important for travel agencies to incomporate this tool to their marketing strategy. The aim of the master thesis is to analyse current situation of marketing on social media in Czech republic for the purpose of of the travel agency. On this basis will be set marketing strategy for given travel agency.

  16. Study on the contract characteristics of Internet architecture

    Science.gov (United States)

    Fu, Chuan; Zhang, Guoqing; Yang, Jing; Liu, Xiaona

    2011-11-01

    The importance of Internet architecture goes beyond the technical aspects. The architecture of Internet has a profound influence on the Internet-based economy in term of how the profits are shared by different market participants (Internet Server Provider, Internet Content Provider), since it is the physical foundation upon which the profit-sharing contracts are derived. In order to facilitate the continuing growth of the Internet, it is necessary to systematically study factors that curtail the Internet-based economy including the existing Internet architecture. In this paper, we used transaction cost economics and contract economics as new tools to analyse the contracts derived from the current Internet architecture. This study sheds light on how the macro characteristics of Internet architecture effect the microeconomical decisions of market participants. Based on the existing Internet architecture, we discuss the possibility of promoting Internet-based economy by encouraging user to connect their private stub network to the Internet and giving the user more right of self-governing.

  17. Internet dynamics

    Science.gov (United States)

    Lukose, Rajan Mathew

    The World Wide Web and the Internet are rapidly expanding spaces, of great economic and social significance, which offer an opportunity to study many phenomena, often previously inaccessible, on an unprecedented scale and resolution with relative ease. These phenomena are measurable on the scale of tens of millions of users and hundreds of millions of pages. By virtue of nearly complete electronic mediation, it is possible in principle to observe the time and ``spatial'' evolution of nearly all choices and interactions. This cyber-space therefore provides a view into a number of traditional research questions (from many academic disciplines) and creates its own new phenomena accessible for study. Despite its largely self-organized and dynamic nature, a number of robust quantitative regularities are found in the aggregate statistics of interesting and useful quantities. These regularities can be understood with the help of models that draw on ideas from statistical physics as well as other fields such as economics, psychology and decision theory. This thesis develops models that can account for regularities found in the statistics of Internet congestion and user surfing patterns and discusses some practical consequences. practical consequences.

  18. Internet-Based Communication

    Science.gov (United States)

    Gernsbacher, Morton Ann

    2014-01-01

    Google the question, "How is the Internet changing the way we communicate?," and you will find no shortage of opinions, or fears, about the Internet altering the way we communicate. Although the Internet is not necessarily making communication briefer (neither is the Internet making communication less formal), the Internet is manifesting…

  19. Direct marketing and market communication process

    Directory of Open Access Journals (Sweden)

    Jovović Sanja

    2007-01-01

    Full Text Available Direct marketing is marketing which demands immediate reply. That reply can be an order, a request for an additional information, a registration, a telephone call or a visit. This work presents direct marketing as the most contemporary method of company communications with environs. A concept of direct marketing is made and aimed for complete identification of existing customers and for finding out potential customers. Mail, printed documents e-mail and new medias are used as modern communications channels. It is especially emphasizes the Internet as an important media.

  20. MARKETING INFORMACIJA

    OpenAIRE

    Mecanović, Ivan

    1991-01-01

    Informacija se sve više pojavljuje kao roba na tržištu. Bez obzira ima li ona status medijske vijesti, ili informacije, koja se dobiva iz informatičkog sistema, informacija se proizvodi; sortira, čuva i lansira, te na taj način postaje proizvod, koji ima svoju cijenu koštanja, kao i svoju prodajnu cijenu, svoje potrošače i svoje tržište. Zbog toga je potrebno stvarati i marketing informacija. No, informacija je specifična roba osobne potrošnje. Korištenjem, ili spoznajnošču informacije od poj...