A INFLUÊNCIA DA TECNOLOGIA E DA INTERNET NO MARKETING

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Lúcia Cristina Vargas Machado

2014-09-01

Full Text Available O dinamismo do mundo globalizado vem exigindo grandes mudanças das organizações, sejam para aquelas que produzem bens tangíveis, sejam para as prestadoras de serviços. E dentro da observância das mudanças, pode-se considerar as revoluções vividas pela humanidade, considerando aquela que mais mudou o cenário mercadológico pela primeira vez que foi 1ª revolução industrial e, a outra, a revolução da informação. Neste contexto, o objetivo deste trabalho é demonstrar através da revisão de literatura, a significativa e importante transformação da informação para a área de marketing das organizações. A revolução da informação, tendo como suas precursoras e legítimas aliadas a tecnologia e a internet, respectivamente, fez com que surgisse um novo tipo de marketing: o marketing digital. Com este novo tipo de marketing, as organizações que estiverem mais presentes na internet, poderão obter uma maior vantagem competitiva e como consequência uma maior lucratividade

Do we need a new framework for managing Internet marketing activities?

Directory of Open Access Journals (Sweden)

Vatroslav Škare

2011-12-01

Full Text Available Extensive usage of the Internet as a marketing tool began approximately fifteen years ago, resulting in the development of the Internet marketing as a distinctive field within marketing theory and practice. Since then, the Internet usage and its technological properties have evolved substantially, and have in turn led to a fast development of new marketing methods and techniques that can be applied within the electronic environment. Doing marketing on the Internet is posing a number of new challenges for marketing managers. One of the challenges lies the need to know and understand the breadth of Internet marketing activities. The purpose of this paper is to give an insight into the current landscape of Internet marketing activities and to propose a conceptual framework for managing those activities. The paper presents the development of the Internet marketing and defines the main concepts. The new role of the consumer is emphasized in order to identify potential new tasks for marketing managers. Current Internet marketing activities are observed in the context of the traditional marketing mix. Finally, based on the literature review and the analysis, a set of elements that could form a modified framework for the Internet marketing mix is proposed.

O composto de marketing sob a ótica da internet.

Directory of Open Access Journals (Sweden)

Luciano Augusto Toledo

2008-06-01

provide an analysis of the Internet implications on the marketing mix. The study is developed under the modality of exploratory research, complemented by a case study, and it is composed by a bibliography revision, a critical conceptual analysis of some pertinent aspects of the Internet and Marketing discipline. The exploratory survey was based in an interview guidebook used with the marketing staff. The result of the research was that the Internet is an important component in the marketing mix strategies of the Banco do Brasil. Keywords: Marketing, Internet, Marketing Mix.

Word of mouth marketing applications on the internet

OpenAIRE

Gülmez, Mustafa

2011-01-01

Word of mouth marketing, also called WOMM in English, is a marketing strategyform via oral or written in which consumers share&spread other people aboutproduct or firm. Word of mouth marketing is an extremely important factor in theconsumer’s final purchase decision in the conscious societies on the internet. Thispaper aims to evaluate word of mouth marketing applications on the internet.

Internet and E-Marketing Technology

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Katarina Ceran

2009-10-01

Full Text Available Traffic on the Internet is growing so rapidly that many companies have troubles in maintaining pace with the demands of visitors of their Web site. One of the most important usage of the Internet is, of course, in electronic business. Internet is consisted of computer and communication technologies, and makes our work easier, because the information are becoming permanent and easily accessible, wherever they are in the world, which provides easy and afordable international presentation for individuals. This significantly changes the ways of conducting business. Is the site easy to use, if the site works properly, which are the standards for online customer service, how to deliver physical products, and the like, is a key issue in e-marketing, ie. how to achieve customer satisfaction with the usage of e-marketing.

Hospital marketing and the Internet: the adoption of an innovation.

Science.gov (United States)

Shepherd, C David; Fell, Daniel

2003-01-01

Given the manner in which the Internet permeates today's society, it is easy to forget that the Internet as we know it is only about a decade old. Due to its newness, the Internet has provided an opportunity to view the manner in which marketers move to adopt such an innovation. To that end, since 1995 a series of studies has tracked the adoption and use of the Internet by hospital marketers. In addition to simply investigating the number of hospitals that utilize the Internet in their marketing efforts, the studies have addressed such questions as: How are hospitals using the Internet to market themselves?, What roadblocks have held hospitals back from adopting the Internet as a marketing tool?, and How happy are hospitals with their Internet investment? This manuscript details the most recent in this series of research studies. In addition, the authors compare the results of this study, conducted in the fall of 2002, with the results from the previous studies. As a result, this study provides a unique opportunity to observe the actual adoption of an innovation, the Internet, by hospital marketing professionals.

RAISING BRAND AWARENEES THROUGH INTERNET MARKETING TOOLS

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Margarita Išoraitė

2016-05-01

Full Text Available The article analyzes the opinions of different authors on brand awareness raising. It also describes and analyzes the concept of internet marketing, the implementation. The analysis of the most urgent and the most effective online marketing tools brand awareness. Article analysis website; internet advertising; social networks; search engine optimization.

THE ROLE AND IMPORTANCE OF INTERNET MARKETING IN MODERN HOTEL INDUSTRY

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Ivica Batinić

2015-07-01

Full Text Available Dynamic and rapid development of Internet technology and marketing opportunities provided by modern digital technology, enabled the radical change in traditional marketing activities and opened the space for the development of Internet marketing. Internet marketing has become an inevitable trend in the business, and its benefits are recognized by many businesses, regardless of their economic activity, with the aim of achieving better business results. Representatives of the hospitality and tourism demand (potential users of services and products are more frequently and increasingly getting their information on offers through the Internet, and the marketing presentation of the overall offer via the Internet is becoming an increasingly important success factor of each hotel as a business system. This paper analyzes the basic determinants of Internet marketing and the role and importance of Internet marketing in modern hotel business.

Research on market power and market structure: A direct measure of market power of internet platform enterprises

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Baowen Sun

2017-09-01

Full Text Available Purpose – This paper aims to clear whether the monopoly structure of the internet industry has produced market power and discussed the welfare change of the internet industry monopoly. Design/methodology/approach – By using new empirical industrial organization methods and taking the e-commerce market as an example, the authors measured market power and economies of scale of the internet platform companies. Findings – Internet platform enterprises have formed scale economy, but it has not had market power, and the industry still maintains high levels of competition; also, the emergence of large enterprises may increase the welfare of consumers. Originality/value – The conclusion of this paper clarified actual competition status of internet industry and provided a new foothold for regulation and ideas for the traditional industry to crack the Marshall Conflict.

Relationship of competitiveness of entrepreneurship and internet-marketing

OpenAIRE

Naumik-Gladka, К.; Ptashchenko, O.

2016-01-01

In the presented article the authors analyze the current state of the formation of the information economy in Ukraine, make grounded conclusions regarding the submitted questions. Also, the authors identify the relationship of information space with the appearance of new communication tools in marketing. Internet marketing now is the such kind of communication tool. Internet Marketing is primarily providing consumers with an opportunity to receive information about products. Any potential cus...

Legal aspects of some internet marketing instruments

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Hana Kelblová

2012-01-01

Full Text Available The development of the Internet and sophisticated search engines such as e.g. Google together with the spread of social networks have introduced new marketing possibilities of addressing potential clients with offer of goods and services. Unlike most traditional marketing procedures, these instruments allow for targeting the business information directly at concrete individuals, taking into consideration their age, sex, education, hobbies. All this is based on their choice of words keyed into the search engines. This is the targeted advertising where consumer response can be accurately measured, e.i. the so called context advertising.The purpose of this paper is to analyse the legal aspects of some of the above mentioned internet marketing instruments, as even in this sphere legal regulation clearly lags behind the dynamically developing possibilities of the Internet as a means of communication. These marketing methods being viewed from the perspective of valid laws, several problem areas may be detected, which concern the right of privacy protection of natural person, intellectual property, or legal regulation of implied or unsolicited advertising.This paper concentrates on the summary of rules of law which regulate internet users privacy protection with respect to the Czech and Community laws, assessment of their efficiency and de lege ferenda discretion.

Internet Marketing Usage by Small Indian Entrepreneurs:An Exploratory Study of Punjab

OpenAIRE

Raj Kumar Gautam

2012-01-01

Information technology tools such as internet and web marketing plays a significant role in expansion of marketing operations. The paper aims at to examine the awareness level, advantages associated with internet marketing and internet marketing problems faced by the small entrepreneurs of Punjab. A number of statements indicating the advantages and problems associated with internet marketing have been developed and the respondents were asked to express their level of agreement/disagreement w...

Governance and regulation of the tourism industry: An internet marketing perspective

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Lebambo, M.

2016-05-01

Full Text Available The purpose of this qualitative study is to establish governance and regulation issues pertaining to Internet marketing approaches within the South African tourism sector. The study focuses on the norms and practices of Internet marketing among small-scale lodging establishments in Bushbuckridge – a small tourist town in northeast South Africa. In-depth interviews were collected from eight participating bed and breakfast (B&B owners. Findings revealed that, while Internet awareness was quite high, only a few B&Bs utilised the Internet for marketing. Participants cited lack of clear industry guidelines on Internet marketing approaches as well as limited Internet experience, among others, as barriers to adoption. Implications and recommendations of the study are presented within the ambit of the existing literature

Current Status and Trend of Internet and E-Commerce Market in Korea

Institute of Scientific and Technical Information of China (English)

LEE Hongjoo; KIM Jongwoo; PARK Sungjoo

2004-01-01

After the remarkable increase of Internet users and broadband Internet subscribers at the end of the 20th century, the size of Korean Internet and e-commerce market steadily increased but the growth rate has been either stagnant or decreased. Trends of Korean Internet and e-commerce market are summarized in this paper the trends on Internet usage are introduced. Trends of online games, blogs and wireless Internet are introduced. The trends of Korean Internet market may have implications for China and Japan.

Internet: The Marketing Challenge of the Twentieth Century.

Science.gov (United States)

Herbig, Paul; Hale, Brian

1997-01-01

Previously thought to be above commercial activity, the Internet is proving to be an outstanding marketing tool. This article examines linkage via World Wide Web, electronic mail, and news groups; argues that a home page is vital for the success of any business today; and tries to assess the impact of the Internet on the discipline of marketing.…

THE ROLE AND IMPORTANCE OF INTERNET MARKETING IN MODERN HOTEL INDUSTRY

OpenAIRE

Ivica Batinić

2015-01-01

Dynamic and rapid development of Internet technology and marketing opportunities provided by modern digital technology, enabled the radical change in traditional marketing activities and opened the space for the development of Internet marketing. Internet marketing has become an inevitable trend in the business, and its benefits are recognized by many businesses, regardless of their economic activity, with the aim of achieving better business results. Representative...

MARKETING COMMUNICATION IN THE INTERNET

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Simona Duhalm

2008-12-01

Full Text Available Currently, communication becomes more complex, faster and more dynamic every day. In this context, communication switches channels on traditional media to online applications. Thus, the electronic communication threatens, if not take the physical communication. We live in the era of information and the information they seek more ways than quick, cheap and accessible spread. Among the most common methods of electronic communication including website, electronic newsletter, blog and email custom. Online marketing has its roots in traditional marketing, but branch out and in a very obvious due to a unique features: interactivity. On the Internet, communication takes place in two directions and not just one, as in traditional marketing. At the same time, sellers and buyers can complete transactions from their homes or offices, at any time of day or night. Online marketing offers the advantage of presenting the interactive promotional materials that can meet the expectations of each type of buyer. Instead of creating a single message, as happens in the promotion of mass, marketing online allows the creation of "interactive brochure" that allow potential customers to choose the information that they want to see and when they want to see. Changing consumer behavior have had thoughts of marketing people who understand that the Internet is a very effective tool to attract, retain and loyalty the customer.

Get Linked or Get Lost: Marketing Strategy for the Internet.

Science.gov (United States)

Aldridge, Alicia; Forcht, Karen; Pierson, Joan

1997-01-01

To cultivate an online market share, companies must design marketing strategies specifically for the Internet. This article examines the nature of business on the Internet, highlighting demographics, user control, accessibility, communication, authenticity, competition, and security and proposes a marketing strategy, including targeting and…

Remodelling Marketing Communications in an Internet Environment.

Science.gov (United States)

Rowley, Jennifer

2001-01-01

Argues that the Internet demands a significant review of approaches to marketing communications, or promotion, as both the strategic and tactical levels. Highlights include electronic business and electronic commerce; comparing organizational and consumer markets; service development; objectives of marketing communications; and questions for…

The Review of Internet Marketing Use in Latvia's Companies

Science.gov (United States)

Sloka, Biruta; Kantane, Inara; Walczak, Renata

2017-01-01

Development of new technologies and increasing competition require new solutions in business applications in internet marketing and advertising. The paper deals with issues related to advertising activities in internet marketing. There were presented both theoretical findings and empirical analysis of the survey conducted among Latvia's companies.…

Marketing of tourism business and utilisation of the Internet

OpenAIRE

Taskov, Nako; Boskov, Tatjana; Metodijeski, Dejan

2011-01-01

The potential benefits of using the Internet as a marketing tool in the tourism industry have been already perceived. These benefits include cost-savings, speed, accessibility, communication of large volumes of information, customer convenience, improved customer relationship management, improved target marketing, and a world-wide reach for smallest tourism business. In this way, the Internet is tool which may assist small businesses in both their global and domestic marketing. ...

SPLETNO OGLAŠEVANJE S POUDARKOM NA SOCIALNIH OMREŽJIH: PRIMER SPLETNE TRGOVINE ZOO MARKET REX

OpenAIRE

Duh, Tjaša

2012-01-01

V diplomskem seminarju z naslovom Spletno oglaševanje s poudarkom na socialnih omrežjih smo se osredotočili na metode spletnega oglaševanja, raziskali prednosti in slabosti ter teoretična izhodišča povezali s primerom spletne trgovine Zoo Market Rex. V današnjem sodobnem in konkurenčnem okolju postaja elektronsko poslovanje vse bolj razširjena oblika poslovanja. Najpogostejši obliki sta spletna trgovina in spletno oglaševanje. Internet je medij prihodnosti in prav s tega vidika je smiselna vz...

Internet Marketing Usage by Small Indian Entrepreneurs: An Exploratory study of Punjab

Directory of Open Access Journals (Sweden)

Raj Kumar Gautam

2012-01-01

Full Text Available Information technology tools such as internet and web marketing plays a significant role in expansion of marketing operations. The paper aims at to examine the awareness level, advantages associated with internet marketing and internet marketing problems faced by the small entrepreneurs of Punjab. A number of statements indicating the advantages and problems associated with internet marketing have been developed and the respondents were asked to express their level of agreement/disagreement with these statements on five-point Likert scale. Kruskal-Wallis test has been applied to know the significant differences among the respondents relating to different industries, age and turnover groups with respect to these statements. The test has been applied at assumed p-value =0.05. The statements with less than 0.05 p-value are considered significant and those with p-value more than the assumed value are considered to be insignificant. The findings reveals that units relating to bicycle and bicycle parts and leather and leather products are not using internet for the purpose of marketing. It has also been found that majority of the units consider that internet marketing is advantageous to them.

DEVELOPING INTERNET MARKETING PLAN. CASE COMPANY: ANTOREE INTERNATIONAL PTE. LTD.

OpenAIRE

Nguyen, Ngoc Minh

2016-01-01

The purpose of the thesis was to develop a current digital marketing plan of a service provider in Vietnam called Antoree International Pte. Ltd. There presented theories about the service marketing mix in the impact of the Internet; marketing strategy for service providers and all popular types of Internet marketing. In empirical part, information about the case company would follow next. A SWOT analysis would then provide readers a comprehensive look into the current situation of Antore...

Effect of internet marketing, increase customer hotels in Kermanshah city

OpenAIRE

A. Zarrabi; K. Nazari; P. Akbari

2014-01-01

Today, Internet marketing and advertising is an important channel. The tourism and hospitality industry associated with it, has a good position to exploit the potential of the Internet. The study also aimed to consider the application of research methods, descriptive survey - analysis, to examine the impact of Internet marketing on hotel clients in Kermanshah city has increased. Results indicate that, of the three options awareness, provide quick service and attitude can increase customer acq...

Marketing your practice on the Internet.

Science.gov (United States)

Rothschild, Michael A

2002-12-01

The Internet provides a unique opportunity for marketing a medical practice. By demonstrating a commitment to good doctor-patient communication, by providing helpful background information, and by facilitating office workflow, a Web site can be a cost-effective way to enhance any practice. This chapter examines the basics of implementing an Internet presence; the issues related to online communication with patients; and the ongoing utilization, promotion, and maintenance of a Web site.

Consumer Cost Differences for Traditional and Internet Markets.

Science.gov (United States)

Shaw, Michael J.; Strader, Troy J.

1999-01-01

Addresses research issues related to the economics of electronic, Internet-based markets. Discusses consumer cost-based differences for traditional and electronic markets; revenue implications for sellers and transaction intermediaries; and results of an empirical, survey-based study of an electronic market in the sports trading-card industry.…

Contextual marketing--the real business of the Internet.

Science.gov (United States)

Kenny, D; Marshall, J F

2000-01-01

The painful truth is that the Internet has been a letdown for most companies--largely because the dominant model for Internet commerce, the destination Web site, doesn't suit the needs of those companies or their customers. Most consumer product companies don't provide enough value or dynamic information to induce customers to make the repeat visits--and disclose the detailed information--that make such sites profitable. In this article, David Kenny and John F. Marshall suggest that companies discard the notion that a Web site equals an Internet strategy. Instead of trying to create destinations that people will come to, companies need to use the power and reach of the Internet to deliver tailored messages and information to customers. Companies have to become what the authors call "contextual marketers." Delivering the most relevant information possible to consumers in the most timely manner possible will become feasible, the authors say, as access moves beyond the PC to shopping malls, retail stores, airports, bus stations, and even cars. The authors describe how the ubiquitous Internet will hasten the demise of the destination Web site--and open up scads of opportunities to reach customers through marketing "mobilemediaries," such as smart cards, e-wallets, and bar code scanners. The companies that master the complexity of the ubiquitous Internet will gain significant advantages: they'll gain greater intimacy with customers and target market segments more efficiently. The ones that don't will be dismissed as nuisances, the authors conclude. They suggest ways to become welcome additions--not unwelcome intrusions--to customers' lives.

The Role of Internet in Marketing Premiering Movies

OpenAIRE

Tuohimaa, Suvi

2010-01-01

The objective of this thesis was to find out about the role of Internet today in premiering movie marketing and whether Internet is a good tool for it. The hope was to obtain new information provided by moviegoers and to contribute something useful to the art of marketing premiering movies. This thesis was a part of the School of Business and Information Management's Innomajakka-project but did not have an official commissioner, so the topic for the thesis came from the writer's personal and ...

MARKETING POLICIES THROUGH THE INTERNET: THE CASE OF SKIING CENTERS IN GREECE

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Panagiotis LEFAKIS

2012-09-01

Full Text Available Lately, Internet constitutes a major tool for transactions in every aspect and supports innovative marketing policies. Broadband Internet has become “the key to success” for businesses, as it offers various advantages and benefits through Internet marketing (e-marketing policies. In Greece, mountainous areas are usually covered with snow during winter months; so, skiing centers have become an important asset for winter tourism. The Internet evolution and the development of network infrastructure enhance marketing policies for winter tourism activities. This paper studies the use of marketing policies in Greek skiing centers through the Internet, such as promotional activities, website interactivity, accommodation & entertainment information, online weather forecast, guest book, etc Therefore, the paper aims to optimize and evaluate skiing centers in Greece, qualitatively and quantitatively according to e-marketing policies used as criteria, based on the multicriteria method of PROMETHEE II and further to classify them in groups. Finally we identify and describe the optimum group of skiing centers to be used as a model with enhanced customer communication services.

Does the Internet Accelerate the Integration of Domestic Markets? Evidence from China

Institute of Scientific and Technical Information of China (English)

Lijuan Xie; Wenwei Ai; Hao Zhang

2016-01-01

This paper employs a hybrid methodology that combines case study and econometric research to examine the impact of the Internet on domestic market integration.There is not much research on this issue in the literature.From the multi-case analysis,this paper firstly obtains two main indications which are clear yet contrary to each other about how the Internet influences the market integration process.To be specific,although the Internet has both the ability and the potential to promote market integration,it is not always effective and could even harm this process due to several constraints.Using a provincial-level panel dataset from 2007 to 2013 in China,this paper empirically investigates whether the Intemet plays a positive role in the market integration process.Contradictory to common expectations,we do not find any empirical evidence that the Internet accelerates the integration of domestic markets.Thus,when compared with taking advantage of Internet tools,manmade obstacles to market integration that exist in current trading systems and business models deserve more attention.

Pengaruh Internet Marketing terhadap Brand dan Kinerja pada Universitas Swasta di Jakarta Barat

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Sartika Kurniali

2012-06-01

Full Text Available Several purposes of this research writing are to comprehend marketing activity at a private university in West Jakarta, the relationship between internet marketing with the brand, the relationship between internet marketing and performance of private universities in West Jakarta, and the relationshipbetween the brand and the university's performance in West Jakarta. Data are taken from questionnaires to the management of the private university in West Jakarta and were analyzed using descriptive analysis as well as statistical analysis for non-parametric Spearman correlation. The results revealed that there was no significant relationship between neither internet marketing and brand nor internet marketing and performance. However, the internet marketing sub-variables, which proved to have a significant effect on brand or performance, is communication. Meanwhile, brand has a significant effect on performance. It can be concluded that the internet marketing activities performed by the university’s management does not have a high impact to brand and performance eventhough it has a positive correlation. Therefore, it is necessary to improve the communication component and to make improvement especially on other four components (product, price, community, and distribution which currently have not provided any significant influence.

Using contextual advertising in Internet marketing

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Тетяна Олександрівна Левицька

2017-07-01

Full Text Available This article is devoted to the substantiation of the use of contextual advertising in Internet marketing as one of the most universal and expedient tools of modern advertising, applied for the first time in 1994, describing the principles of its implementation and the prospects for using it. The shortcomings and advantages of Internet marketing and contextual advertising in particular, its types and technologies, on which it is implemented, the possibilities, as well as the purposes of application, are considered. The main characteristics of contextual advertising, namely its characteristic properties as compared to the other types of Internet marketing, were highlighted. The use of contextual advertising in the search, on partner sites of the advertising network and an example of the report that was received by means of the Yandex.Metrika service have been shown. On the basis of the analysis the use of contextual advertising has been proved and its basic types and methods of measuring the effectiveness of advertising campaigns using deep analytics services have been demonstrated. The factor of the complexity of the configuration process has been singled out, and in this connection, a variant of professional intervention in setting up contextual advertising by specialized agencies has been offered. In the long term, the tools of contextual advertising are to expand. Every year, more and more services are being created for a deeper analysis of statistics, end-to-end analytics, and the improvement of the campaign management interface

Small and medium enterprise (SME) internet marketing challenges in the Tshwane area, South Africa

OpenAIRE

Louise van Scheers; Johan Botha; Jacques van Scheers

2015-01-01

The aim of this paper is to establish Internet marketing challenges of SMEs in the Tshwane area. It seems that the benefits of Internet marketing seem to be ignored by most SMEs however but unfortunately, Internet marketing challenges prevent SME owners from using these tools effectively. A survey study method of research design has been selected for the research. The sample for the study comprised 200 SMEs in the Tshwane area. Internet marketing usage in SMEs and the impact thereof is viewed...

A Nova Ordem Do Discurso Na Propaganda: Internet, Prosumers E Consumerismo Político.

OpenAIRE

Domingues Da Silva, Izabela

2011-01-01

Esta pesquisa pretende investigar como os enunciados criados pelos prosumers, que circulam através de sites, blogs e redes sociais, na internet, estão modificando as relações de poder no universo da propaganda e do marketing. Esses enunciados surgem, muitas vezes, associados a atitudes de consumerismo político por parte dos consumidores e cidadãos que buscam criar novos discursos sobre as marcas a fim de evidenciar aspectos pouco louváveis em relação a empresas, produtos e serv...

AN EXPLORATORY STUDY ON THE INTERNET MARKETING STRATEGY OF COACH IN CHINA

Institute of Scientific and Technical Information of China (English)

Meng Cui

2016-01-01

This thesis aims to study an American brand—Coach’s online marketing strategy in China. It starts with a basic introduction to Coach Brand; and then the writer offers a SWOT analysis on Coach’s Internet marketing strategies. The last chapter is dealing with the Internet marketing strategy adopted by Coach.

Defining strategies to win in the Internet market

Science.gov (United States)

López, Luis; Sanjuán, Miguel A. F.

2001-12-01

This paper analyzes a model for the competition dynamics of web sites in the Internet, based on the Lotka-Volterra competition equations. This model shows the well known appearance of a winner-take-all characteristic and is based in the nonvalidity of traditional offer and demand equilibrium theory of these kinds of markets. From the stability analysis of the model, we establish a series of rules which are useful for defining strategies in the Internet market. One of the most important results that emerge from this simple model is the appearance of some unexpected phenomena related to the collaboration and competition between sites.

Geoportals: An Internet Marketing Perspective

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P A J. van Oort

2009-05-01

Full Text Available A geoportal is a web site that presents an entry point to geo-products (including geo-data on the web. Despite their importance in (spatial data infrastructures, literature suggest stagnating or even declining trends in visitor numbers. In this paper relevant ideas and techniques for improving performance are derived from internet marketing literature. We tested the extent to which these ideas are already applied in practice through a survey among 48 geoportals worldwide. Results show in many cases positive correlation with trends in visitor numbers. The ideas can be useful for geoportal managers developing their marketing strategy.

Internet College Recruiting and Marketing: Web Promotion, Techniques and Law.

Science.gov (United States)

Mentz, George; Whiteside, Richard

2003-01-01

After using online recruiting techniques, researching Internet marketing, and consulting companies regarding search engine ranking, the authors made many observations about the evolution of the Internet as a tool for educating students and targeting enrollment for new admission. Article presents recommendations for using Internet to promote online…

Determine Small and Medium Enterprise (SME Internet Marketing Usage in the Tshwane Area, South Africa

Directory of Open Access Journals (Sweden)

Van Scheers Louise

2016-02-01

Full Text Available The research is aimed to determine SME Internet marketing usage in the Tshwane area. The benefits of Internet marketing seem to be ignored by most SMEs. Social media is one of Internet marketing’s tools and it seems that challenges prevent SME owners from using this tool effectively. A survey study method of research design has been selected for the research. The sample for the study comprised 200 SME owners who currently manage small businesses in the Tshwane area. To assess the internal consistency of the instrument, Cronbach’s alpha was run and a reliability coefficient of 0.836 resulted. The instrument was validated through content validity. The instrument was structured and multi-chotomous in design covering demographic and research variable questions. Descriptive statistical analysis was employed to determine the SME Internet marketing usage in the Tshwane area. In general the SMEs in this area have a positive attitudes regarding Internet use. The capabilities of the Internet allow SMEs to use it as communication tool and marketing channel. The conducted research recommends that Internet marketing can be cost effective if the SMEs make use of their own social networks and use best practises that enable them to get their adverts or posts shared across social networks. The conducted research also recommends that SMEs with limited resources should start with using social media to enhance Internet marketing. YouTube as a marketing tool for Internet marketing is effective as well because the learning curve is low and cost involved is almost nil. Tshwane SMEs should use Internet marketing rather than traditional marketing to promote their businesses because these methods are cost effective.

THE MAIN APPLICATIONS OF THE INTERNET IN TOURISM MARKETING

OpenAIRE

Beatrice Sion; Cezar Mihălcescu

2010-01-01

The Internet as a marketing media can be of great benefit to virtual all areas of marketing, from marketing research, through market segmentation, targeting and positioning, to the effective use of the marketing mix, and marketing organisation and control. The following discussion does not attempt to provide an exhaustive list of the Net's use in tourism; rather, it simply intends to exemplify its common applications in and main implications for tourism marketing.

Rethinking marketing curricula in the Internet age | Bevan-Dye ...

African Journals Online (AJOL)

The aim of this research is to identify an inventory of topics pertaining to the Internetdriven marketing principles that have emerged from the Internet's implication to and application in marketing that bear relevance to the study field of mainstream marketing. Empirical research was conducted to measure South African ...

Small and medium enterprise (SME internet marketing challenges in the Tshwane area, South Africa

Directory of Open Access Journals (Sweden)

Louise van Scheers

2015-11-01

Full Text Available The aim of this paper is to establish Internet marketing challenges of SMEs in the Tshwane area. It seems that the benefits of Internet marketing seem to be ignored by most SMEs however but unfortunately, Internet marketing challenges prevent SME owners from using these tools effectively. A survey study method of research design has been selected for the research. The sample for the study comprised 200 SMEs in the Tshwane area. Internet marketing usage in SMEs and the impact thereof is viewed as an essential part of modern day organisational operations for SMEs to promote their business both domestically and globally. ‘Unauthorised access to sensitive or proprietary information and limited verification of authorship of messages’ is mentioned as the largest challenges. The conducted research recommends that Internet marketing can be cost effective if the SMEs make use of their social networks and use best practises that enable them to get their adverts or posts shared across social networks. The conducted research also recommends that SMEs with limited resources start with social media and YouTube as a marketing tool, as the learning curve is low and cost involved almost nil. This paper conclude that Tshwane SMEs are using both Internet marketing and traditional marketing to promote their businesses.

How does market concern derived from the Internet affect oil prices?

International Nuclear Information System (INIS)

Guo, Jian-Feng; Ji, Qiang

2013-01-01

Highlights: • The impact of market concern derived from the Web on oil volatility is analysed. • It has an equilibrium relationship between oil prices and long-run market concern. • The short-run market concerns have an asymmetric influence on oil price volatility. • The Internet can exaggerate the impact of information shocks on oil price. - Abstract: With the acceleration of oil marketisation and the rapid development of electronic information carriers, external information shocks can be easily and quickly transmitted to the oil market through the Internet. This paper analyses the impact of short- and long-run market concerns, derived from search query volumes in Google for different domains around the oil market on oil volatility using co-integration and the modified EGARCH model. Empirical results suggest there is a long-term equilibrium relationship between oil prices and long-run market concern for oil prices and oil demand. The short-run market concerns for the 2008 financial crisis and the Libyan war convulsion have a significant and asymmetric influence on oil price volatility. This indicates that market concern transmitted through the Internet can strengthen the linkage between oil price changes and external events by influencing the expectation of market traders, and to some extent it can exaggerate the impact of nonfundamental information shocks

The Internet and hospital marketing strategy: a survey.

Science.gov (United States)

Lin, B; James, K; Vassar, J; Martin, C

2001-01-01

This project, which was conducted in the U.S. using a large number of healthcare organizations, is an attempt to discover if we can find any evidence of the impact of marketing theories on the real world of healthcare organizations. This paper addresses three major themes: Do healthcare organizations have an Internet strategy? Are they using the Internet in a strategic fashion? Can we identify any difference among the sectors concerning the strategic use of the Internet? Finally, implications for further research and health care practices are highlighted as well.

An exploration study to detect important factors influencing internet marketing: A case study of food industry

Directory of Open Access Journals (Sweden)

Shadan Vahabzadeh

2013-06-01

Full Text Available Internet marketing plays an important role on profitability of organizations, it can build a bridge between customers and business owners and anyone could purchase products and services through internet. In this paper, we present an empirical investigation to detect important factors influencing internet marketing on Iranian food industry, named Shahrvand. The proposed study selects 280 out of 1040 managers who were involved in this industry during the year of 2012. Structural equation modeling has been performed to detect important factors including internal/external factors, ease of use and electronic marketing. Cronbach alphas have been calculated for these four items were mostly above 0.80, which validated the overall questionnaire of the survey. The results indicate that among internal factors, knowledge management, organizational culture and resources influence on acceptance of internet marketing, while these factors do not show any meaningful impact on ease of use. In addition, external factors including trend on market growth, competition and infrastructure influence on ease of use and acceptance of internet marketing but infrastructure and competition do not impact on ease of internet marketing.

Internet marketing 101.

Science.gov (United States)

Miller, Ryan J

2010-11-01

In an era when social media sites like YouTube, Facebook, and Twitter dominate the popular press, many surgeons overlook the foundational tactics and strategies necessary for long-term practice development and lead generation on the Internet. This article analyzes common errors made by surgeons during the development and implementation of Web site projects, focusing on the areas of strategy development; domain name identification; site plan creation; design considerations; content development; vendor selection; and launch, promotion, and staff training. The article emphasizes that, because the Web site remains the foundation of a surgeon's branding message, minimizing errors during development and construction is critical, particularly in highly competitive or saturated markets, for today's facial plastic surgery practice. Copyright © 2010 Elsevier Inc. All rights reserved.

Drivers of Adoption and Implementation of Internet-Based Marketing Channels

DEFF Research Database (Denmark)

Nielsen, Jørn Flohr; Mols, Niels Peter; Høst, Viggo

2007-01-01

This chapter analyses factors influencing manufacturers= adoption and implementation of Internet-based marketing channels, using models based on marketing channel and organisational innovation theory. Survey data from 1163 Danish, Finnish, and Swedish manufacturers form the empirical basis for te...

Unhealthy food marketing to New Zealand children and adolescents through the internet.

Science.gov (United States)

Vandevijvere, Stefanie; Sagar, Karuna; Kelly, Bridget; Swinburn, Boyd

2017-02-17

To assess the extent and nature of unhealthy food marketing to New Zealand children and adolescents through the internet. Internet traffic data for January 2014 was purchased from AC Nielsen to identify the most popular websites (n=110) among children and adolescents aged 6-17 years. In addition, websites (n=70) of food and beverage brands most frequently marketed to children through television, sports, magazines and Facebook were included. Marketing techniques and features on those websites were analysed. The extent of food marketing on popular non-food websites was low. A wide range of marketing techniques and features was, however, identified on food brand websites, including advercation (87%), viral marketing (64%), cookies (54%), free downloadable items (43%), promotional characters (39%), designated children's sections (19%) and advergaming (13%). Most techniques appeared more frequently on websites specifically targeting children and adolescents, than on other websites targeting the general public. Compared to traditional media, the internet allows food marketers to use engaging techniques to directly interact with children. While the range of marketing techniques and features identified on food brand websites was extensive, the most popular websites among children and adolescents were non-food related, and the extent of food marketing on those websites was found to be low. Additional assessment of food marketing to children through social and other digital media is recommended.

Internet of Things in Marketing: Opportunities and Security Issues

Science.gov (United States)

Abashidze, Irakli; Dąbrowski, Marcin

2016-12-01

Internet of Things (IoT) affects different areas of human activities: everyday life of ordinary citizens, work style of marketing teams, factories and even entire cities. Large companies try to implement the technology in their marketing strategy that reshapes not only communication style and product promotion but consumers' expectations, perceptions and requirements towards companies. IoT is expected to become a huge network that will encompass not only smart devices but significantly influence humans' behavior, in this particular case - decision making style in different phases of purchase process. Therefore, the need for comprehensive scientific research is necessary. The issue needs to be reviewed from various points of view, such as opportunities, advantages, disadvantages, legal and technical considerations. The paper is an attempt to review different aspects of using Internet of Things for marketing purposes, identify some of the major problems and present possible ways of solution.

Pornografia infantil na Internet: violência sexual ou pornografia?

Directory of Open Access Journals (Sweden)

Tatiana Savoia Landini

2000-01-01

Full Text Available O artigo versa sobre a proliferação da pornografia infantil na internet. Argumento que uma possível explicação para o aumento dessa troca seja o não entendimento, por parte dos internautas, de que a pornografia infantil é uma forma de violência sexual contra a criança. Essa visão é engendrada pela especificidades da troca desse tipo de material na rede.

Pornografia infantil na Internet: violência sexual ou pornografia?

OpenAIRE

Tatiana Savoia Landini

2000-01-01

O artigo versa sobre a proliferação da pornografia infantil na internet. Argumento que uma possível explicação para o aumento dessa troca seja o não entendimento, por parte dos internautas, de que a pornografia infantil é uma forma de violência sexual contra a criança. Essa visão é engendrada pela especificidades da troca desse tipo de material na rede.

Fidelização de clientes na web: como conhecer e fidelizar clientes por meio da internet

OpenAIRE

Benossi, Claudio

2010-01-01

A dissertação intitulada Fidelização de Clientes na WEB: Como conhecer e fidelizar clientes através da Internet do Mestrado em Tecnologias da Inteligência e Design Digital (TIDD) tem como objetivo analisar a contribuição da tecnologia da informação para o marketing de relacionamento, incrementando a competitividade empresarial. O atual ambiente globalizado implica numa era de concorrência e competição, resultado da desintegração de fronteiras e da abertura de mercados anteriormente protegidos...

Marketing w sporcie na przykładzie polskiej piłki siatkowej mężczyzn = Marketing in sport on the example of the Polish volleyball team

Directory of Open Access Journals (Sweden)

Emilia Matuszak

2015-05-01

  Słowa kluczowe: marketing, sport, piłka siatkowa, produkt, cena, promocja, dystrybucja, sponsoring, reklama. Keywords: marketing, sports, volleyball, product, price, promotion, distribution, sponsorship, advertising.   Streszczenie                   Praca skupia się na marketingu w sporcie na przykładzie polskiej piłki siatkowej.             Celem badań było określenie wiedzy na temat marketingu w polskiej piłce siatkowej, w jaki sposób oraz w jakim stopniu stosowany jest marketing. Badania zostały przeprowadzone internetowo przy pomocy kwestionariusza ankiety. Ankietowanymi były osoby korzystające z Internetu oraz interesujące się piłką siatkową.             Wyniki wskazały, że cały czas rozwija się marketing w polskiej siatkówce oraz, że wiedza badanych na temat marketingu w piłce siatkowej jest duża. Ankietowani wiedzą jak powinna wyglądać promocja oraz w jaki sposób można lepiej promować piłkę siatkową w naszym kraju.   Abstract Work focuses on marketing in sports on the example of the Polish volleyball. Aim of the study was to determine the knowledge of Polish volleyball marketing, how and to what extent is used for marketing. Tests have been carried out online with the help of a questionnaire survey. Survey on persons using the Internet and interesting like ball volleyball. The results indicated that all the time developing marketing in the retina and that knowledge test on marketing for men's volleyball is large. It know how should look like promotion and how you can better promote volleyball in our country.

Sustainability of Marketing Food Crops through the Internet in Lagos ...

African Journals Online (AJOL)

abdulaphyz

Key Words: Marketing food crop, internet marketing in Nigeria .... have been made easy such that prospective customers are exposed to the varieties via ... earlier found a positive relationship between perceived usefulness and adoption of .... crops, varieties and, easy and personalized experience devised as encouraging ...

Arrhythmogenicity of weight-loss supplements marketed on the Internet.

Science.gov (United States)

Nazeri, Alireza; Massumi, Ali; Wilson, James M; Frank, Christopher M; Bensler, Michael; Cheng, Jie; Saeed, Mohammad; Rasekh, Abdi; Razavi, Mehdi

2009-05-01

We examined nonprescription weight-loss supplements marketed on the Internet for ingredients with potential arrhythmogenic and life-threatening cardiac adverse effects. We aimed to define the risks of life-threatening cardiac adverse effects that are associated with weight-loss supplements marketed on the Internet. We entered the key words "weight-loss supplements" and "diet pills" into three popular Internet search engines. The top four nonoverlapping hits from each search engine were purchased. After receipt, the products and their ingredient lists were inspected, and Medline and the Natural Medicines Comprehensive Database were searched for reports of significant associations between each ingredient and various key words for life-threatening cardiac adverse effects. All supplements had the list of ingredients on the label. We identified 60 different ingredients (7.25 +/- 4.66 per supplement; range 1-21). Eleven ingredients representing eight different substances (because multiple names were used for some substances) were each associated with two or more reports of life-threatening cardiac complications or death. Eight of the 12 products contained one or more such ingredients, but none of these eight products had warnings about life-threatening cardiac adverse effects on the Web pages, on the labels, or in the package inserts. One product contained ma huang (Chinese ephedra), even though the marketing of ephedra-containing products is banned in the United States. The Internet provides easy access to weight-loss supplements, several of which contain ingredients with potentially life-threatening adverse effects. There is a need for increased public education and awareness regarding such weight-loss products.

Market interdependence among commodity prices based on information transmission on the Internet

Science.gov (United States)

Ji, Qiang; Guo, Jian-Feng

2015-05-01

Human behaviour on the Internet has become a synchro-projection of real society. In this paper, we introduce the public concern derived from query volumes on the Web to empirically analyse the influence of information on commodity markets (e.g., crude oil, heating oil, corn and gold) using multivariate GARCH models based on dynamic conditional correlations. The analysis found that the changes of public concern on the Internet can well depict the changes of market prices, as the former has significant Granger causality effects on market prices. The findings indicate that the information of external shocks to commodity markets could be transmitted quickly, and commodity markets easily absorb the public concern of the information-sensitive traders. Finally, the conditional correlation among commodity prices varies dramatically over time.

Marketing + internet = e-commerce: opportunities and challenges

Directory of Open Access Journals (Sweden)

Pedro Barrientos Felipa

2017-03-01

Full Text Available Despite only a short time passing since the Internet started to be used, it is clear today that it is producing significant changes in business. As this article highlights, this is only the beginning, since, for example, changes are being introduced to the way of life at home and at the office. For this reason, studies will continue to be carried out in order to better understand the impact and role of the Internet on the process of globalization. Currently, there is a new reality and many activities are replaced, including marketing, which now requires a new type of professionals and a new way of doing things. Management faces a challenge regarding information: what previously was scarce is now abundant and unordered. The future of business depends on the extent companies take advantage of the Internet. In this line, the article seeks to present the contribution of the Internet to the business sector and, consequently, to national economy. Similarly, it aims to explore the qualities that make the Internet attractive for business strategy, especially the benefits that companies must generate, not only expect. Finally, it seeks to expose the actions that companies must take, by making the most of the Internet, to improve cost productivity and to position their product or to strengthen it, while generating greater profits for the shareholders.

INTERNET OF THINGS IN MARKETING: OPPORTUNITIES AND SECURITY ISSUES

Directory of Open Access Journals (Sweden)

Irakli ABASHIDZE

2016-10-01

Full Text Available Internet of Things (IoT affects different areas of human activities: everyday life of ordinary citizens, work style of mar-keting teams, factories and even entire cities. Large companies try to implement the technology in their marketing strat-egy that reshapes not only communication style and product promotion but consumers’ expectations, perceptions and requirements towards companies. IoT is expected to become a huge network that will encompass not only smart devic-es but significantly influence humans’ behavior, in this particular case – decision making style in different phases of pur-chase process. Therefore, the need for comprehensive scientific research is necessary. The issue needs to be reviewed from various points of view, such as opportunities, advantages, disadvantages, legal and technical considerations. The paper is an attempt to review different aspects of using Internet of Things for marketing purposes, identify some of the major problems and present possible ways of solution.

The impact of the Internet of Things on value added to Marketing 4.0

Directory of Open Access Journals (Sweden)

Łukowski, Wojciech

2017-12-01

Full Text Available The evolution in the field of information technologies that has taken place in recent decades has transformed the world. The marketing sector has undergone similar changes. At present, the internet as a groundbreaking achievement resulting from the evolution of information technologies is being integrated with marketing activities. Thanks to this we can witness a new generation of the activities referred to as the age of Marketing 4.0. It is urgently needed as today customers demand something more than just products that meet their basic needs, satisfy their desires, and soothe their anxieties. Clients are now looking for products that will allow them to fulfil their creativity and find the values defined by Marketing 3.0, however, they want to be able to become a part of the product, that is, to contribute and interact with the product, and then, harnessing information technologies – to share their experiences and verify if the product is actually fulfilling the task that it was meant to. This is also why marketing no longer focuses on the product – just like the internet no longer centres around data. At present, both marketing and the internet focus on clients and enhance the interactions between the client and the product; while doing this, they are based on the values of the users and offer them more data. This article presents the key elements of Marketing 4.0., discusses its relationship with the Marketing 3.0 concept and explains the extent to which next generation marketing is an extrapolation of the concept of Marketing 3.0. At the end, some examples of technologies from the Internet of Things, which facilitate interaction between the user and the products and the internet have also been provided.

PERLUASAN JANGKAUAN PASAR PELAKU UKM SEPATU CIBADUYUT MELALUI PELATIHAN DAN PENDAMPINGAN INTERNET MARKETING

Directory of Open Access Journals (Sweden)

Icih Sukarsih

2016-01-01

Full Text Available Industri sepatu Cibaduyut sebagai salah satu UKM yang menjadi unggulan di Jawa Barat tak lepas dari permasalahan. Salah satu masalah yang dihadapi adalah pemasaran. Kurangnya akses pasar membuat sebagian besar pengrajin hanya memasarkan hasil produksinya dengan cara menunggu pesanan pengusaha. Perkembangan teknologi informasi, hsususnya internet sebagai media pemasaran online belum dimanfaatkan oleh sebagian besar pengrajin. Hal ini dikarenakan kurangnya pengetahuan dan keterampilan para pengrajin tentang bagaimana pemanfaatan teknologi internet dalam pemasaran online.Untuk mengatasi permasalahan tersebut, kegiatan yang dilakukan adalah melalui pelatihan dan pendampingan internet marketing. Pada tahap pelatihan peserta diberikan materi berupa teori dan praktek tentang internet marketing, dengan komposisi 20% teori dan 80% praktek. Untuk mengoptimalkan hasil dari kegiatan pelatihan, selanjutnya dilakukan pendampingan terhadap peserta untuk mengaplikasikan hasil dari kegiatan pelatihan.Hasil yang dicapai dari kegiatan pelatihan adalah adanya peningkatan pengetahuan dan keterampilan yang cukup tinggi dari para pengrajin sepatu Cibaduyut dalam membangun dan menjalankan internet marketing melalui facebook. Dengan meningkatnya kemampuan ini, semua peserta telah berhasil membangun dan menjalankan sistem pemasaran online melaui media social facebook sehingga jangkauan pasar para pengrajin sepatu Cibaduyut semakin luas.

3C, Internet Dynamics and Retail: Towards a new market segmentation?

NARCIS (Netherlands)

drs. Frans van den Reep; Peter van den Heuvel

2006-01-01

The Internet introduces new business choices for customer interaction. In this article we introduce two claims. Firstly, we will show that the way companies shape their customer interaction, and not their sector or size, determine the market segmentation. Secondly, Internet dynamics and its effect

Impact of Online/Internet Marketing in Enhancing Consumer Experience on Computer Industry (Case of Malaysia)

OpenAIRE

Ramin Azadavar, Solmohammad Bastam ,Hassan Dehghan Dehnavi, Hamed Armesh , Mojgan Sharifi Rayeni

2011-01-01

As far as businesses are concerned, the internet has been subject to a variety of experimentations that seek to determine the viability of using the internet to improve business practices in various industries especially in computer industry in Malaysia. One particular aspect of business is that the internet marketing has a great impact on computer industry in Malaysia. This research paper is concerned with making a critical examination of the impact of internet/online marketing on computer i...

Do Internet Credit Markets Improve Access to Credit for Female Business Owners?

OpenAIRE

Barasinska, Nataliya; Schäfer, Dorothea

2010-01-01

Business owners and founders are a minority of any bank's business clients. Scientific studies of traditional credit markets often show a lower probability of loan approval or higher loan costs for female business owners compared to male business owners. With this background the question arises whether female business owners have to struggle with this problem less on Internet credit markets. In this current study, DIW Berlin investigated business loans on the largest German Internet platform,...

Educação musical, jovens e pesquisa na internet: compartilhando procedimentos metodológicos

Directory of Open Access Journals (Sweden)

Margarete Arroyo

2017-12-01

Full Text Available Este artigo compartilha e discute procedimentos metodológicos que se valeram da internet como campo empírico e como instrumento de investigação acerca da aprendizagem musical por adolescentes e jovens brasileiros. Tomando como referência três pesquisas que envolveram nativos digitais, o objetivo deste texto está em ressaltar a internet como contexto e instrumento instigador para a pesquisa contemporânea na área da educação musical. As três investigações qualitativas tiveram coletas de dados realizadas entre janeiro de 2011 e abril de 2015 e utilizaram procedimentos da pesquisa documental na internet, da etnografia virtual e do estudo de casos múltiplos on-line. Além das possiblidades que essas três pesquisas na e com a internet indicaram, outras investigações mostram-se plausíveis como estudos longitudinais e comparativos.

Analysis of impact of Internet marketing on visits of the Lenovo Blog CZ

OpenAIRE

Ruskovská, Petra

2013-01-01

The thesis analyses the impact of Internet marketing tools on visits of the Lenovo Blog CZ, the official blog of the computer manufacturer Lenovo. It focuses evolution of visits of the blog over time, on the impact of social networks and Facebook posts paid promotion on visits. Finally, it observes to what extent the Internet marketing tools impact overall visits of the blog over the observed time.

Plunkett's E-Commerce & Internet Business Almanac 2012 E-Commerce & Internet Business Industry Market Research, Statistics, Trends & Leading Companies

CERN Document Server

Plunkett, Jack W

2012-01-01

Market research guide to the e-commerce and Internet business-a tool for strategic planning, competitive intelligence, employment searches or financial research. Contains trends analysis, globalization, trade, statistical tables and an industry glossary. Includes our profiles of nearly 450 top e-commerce and internet industry firms, featuring addresses, phone numbers and executive names.

Marketing klubu HC Olomouc zaměřený na on-line komunikaci

OpenAIRE

Kramář, Josef

2015-01-01

The theoretical part of this Bachelor Thesis on the topic "Marketing of Ice-hockey club Olomouc focusing on on-line communication" has got the aim of introducing general marketing, internet marketing, social sites on the internet and also the specifics of sports marketing. The practical part then introduces the Ice-hockey club Olomouc, assesses the current state of its on-line marketing communication and shows a comparison with its competitors on social sites. There will be also a questionnai...

Internet food marketing on popular children's websites and food product websites in Australia.

Science.gov (United States)

Kelly, Bridget; Bochynska, Katarzyna; Kornman, Kelly; Chapman, Kathy

2008-11-01

The aim of the present study was to describe the nature and extent of food marketing on popular children's websites and food product websites in Australia. Food product websites (n 119) and popular children's websites (n 196) were selected based on website traffic data and previous research on frequently marketed food brands. Coding instruments were developed to capture food marketing techniques. All references to food on popular children's websites were also classified as either branded or non-branded and according to food categories. Websites contained a range of marketing features. On food product websites these marketing features included branded education (79.0% of websites), competitions (33.6%), promotional characters (35.3%), downloadable items (35.3%), branded games (28.6%) and designated children's sections (21.8%). Food references on popular children's websites were strongly skewed towards unhealthy foods (60.8% v. 39.2% healthy food references; Pfood references for unhealthy foods. Branded food references displayed similar marketing features to those identified on food product websites. Internet food marketing uses a range of techniques to ensure that children are immersed in brand-related information and activities for extended periods, thereby increasing brand familiarity and exposure. The relatively unregulated marketing environment and increasing use of the Internet by children point to the potential increase in food marketing via this medium. Further research is required to investigate the impact of Internet food marketing on children's food preferences and consumption, and regulatory options to protect children.

How healthcare organizations use the Internet to market quality achievements.

Science.gov (United States)

Revere, Lee; Robinson, Leroy

2010-01-01

The increasingly competitive environment is having a strong bearing on the strategic marketing practices of hospitals. The Internet is a fairly new marketing tool, and it has the potential to dramatically influence healthcare consumers. This exploratory study investigates how hospitals use the Internet as a tool to market the quality of their services. Significant evidence exists that customers use the Internet to find information about potential healthcare providers, including information concerning quality. Data were collected from a random sample of 45 U.S. hospitals from the American Hospital Association database. The data included hospital affiliation, number of staffed beds, accreditation status, Joint Commission quality awards, and number of competing hospitals. The study's findings show that system-affiliated hospitals do not provide more, or less, quality information on their websites than do non-system-affiliated hospitals. The findings suggest that the amount of quality information provided on a hospital website is not dependent on hospital size. Research provides evidence that hospitals with more Joint Commission awards promote their quality accomplishments more so than their counterparts that earned fewer Joint Commission awards. The findings also suggest that the more competitors in a marketplace the more likely a hospital is to promote its quality as a potential differential advantage. The study's findings indicate that a necessary element of any hospital's competitive strategy should be to include the marketing of its quality on the organization's website.

Can Internet search queries help to predict stock market volatility?

OpenAIRE

Dimpfl, Thomas; Jank, Stephan

2011-01-01

This paper studies the dynamics of stock market volatility and retail investor attention measured by internet search queries. We find a strong co-movement of stock market indices’ realized volatility and the search queries for their names. Furthermore, Granger causality is bi-directional: high searches follow high volatility, and high volatility follows high searches. Using the latter feedback effect to predict volatility we find that search queries contain additional information about market...

Estratégia de marketing via internet

OpenAIRE

Brito, Breno Xavier de

2002-01-01

Dissertação (mestrado) - Universidade Federal de Santa Catarina, Centro Tecnológico. Programa de Pós-Graduação em Engenharia de Produção. Através desta pesquisa procurou-se analisar a concepção e implementação das estratégias de marketing via Internet da Universidade Católica de Goiás. A fundamentação teórica envolveu a conceituação tradicional de marketing, complementada com as novas publicações específicas ao tema, abordando as mais recentes estratégias que devem ser implementadas, bem c...

Internetový marketing na příkladu vybrané společnosti

OpenAIRE

Šolcová, Klára

2009-01-01

The aim of this thesis is to propose improvements to the web presentation of selected company according to the theory relating to internet marketing with a focus on marketing in search engines. The theoretical part deals with basic information about the marketing mix and the internet and then the communications mix online. Most of the theoretical part is devoted to basic aspects of search marketing, respectively optimizing websites for search engines. Practical part summarizes some of the the...

UTJECAJ STUPNJA USVOJENOSTI MARKETING KONCEPCIJE NA PROFITABILNOST PODUZEĆA

OpenAIRE

Nefat, Ariana; Belullo, Alen

2000-01-01

Autori su u radu istražili utjecaj stupnja usvojenosti marketing koncepcije na profitabilnost poduzeća izraženog putem ROA, jer tržišna orijentacija kao primjena marketing koncepcije univerzalno je prihvatljiva filozofija za istraživana poduzeća u Hrvatskoj. Nalaz njihova istraživanja potvrđuje hipotezu ovog rada da primjena marketing koncepcije pridonosi profitabilnosti poduzeća.

O papel da internet como canal de marketing e vendas : modelos de aplicabilidade da internet como canal de marketing e vendas sob o ponto de vista dos fabricantes de eletroeletrônicos

OpenAIRE

Silva, Flavio Dias Fonseca da

2010-01-01

A presente dissertação tem como objetivo analisar a aplicabilidade da Internet como um canal de Marketing para empresas fabricantes de eletroeletrônicos. A partir de um levantamento feito a respeito do crescimento da importância da Internet como uma ferramenta de Marketing e Vendas no Brasil e no Mundo, são colocadas três possíveis posturas estratégicas a serem adotadas pelos fabricantes com relação à adoção da Internet para o seu negócio: Não fazer comércio eletrônico, adotar ...

Um modelo de avaliação da presença na internet

OpenAIRE

Reis, Cristiana Mascarenhas

2002-01-01

Dissertação (mestrado) - Universidade Federal de Santa Catarina, Centro Tecnológico. Programa de Pós-Graduação em Engenharia de Produção. O avanço tecnológico tem promovido modificações relevantes na forma como as empresas interagem com o mercado e com outras empresas, sendo a Internet um dos maiores reflexos destas modificações. Esta dissertação tem como objetivo desenvolver uma metodologia para avaliação dos recursos utilizados pelas empresas na Internet e seu estágio de evolução, res...

Determine Small and Medium Enterprise (SME) Internet Marketing Usage in the Tshwane Area, South Africa

OpenAIRE

Van Scheers Louise

2016-01-01

The research is aimed to determine SME Internet marketing usage in the Tshwane area. The benefits of Internet marketing seem to be ignored by most SMEs. Social media is one of Internet marketing’s tools and it seems that challenges prevent SME owners from using this tool effectively. A survey study method of research design has been selected for the research. The sample for the study comprised 200 SME owners who currently manage small businesses in the Tshwane area. To assess t...

The efficacy of the Internet and Social Media as Medical Marketing Tools

NARCIS (Netherlands)

Constantinides, Efthymios; Karantinou, Kalipso; Alexiou, Maria; Vlachaki, Athanasia

2016-01-01

The role and efficacy of online marketing in healthcare remains underexplored. The present study, focusing on one medical specialty, investigates the perceived role of the Internet and social media as marketing tools from the perspectives of both healthcare providers and patients. It assesses their

Web site review. Carolinas HealthCare recognized Internet marketing potential early.

Science.gov (United States)

Botvin, Judith D

2005-01-01

Since the early days of the Internet, administrators Carolinas HealthCare System in Charlotte, NC, have appreciated its potential as a marketing tool. This places a lot of expectations on the Web site, www.carolinashealthcare.org, which is managed by the marketing-public relations department. Find out how the well-established site fulfills its mission and more.

Emerging opportunities: the internet, marketing and museums

Directory of Open Access Journals (Sweden)

Richani Evdoxia

2016-01-01

Full Text Available The tremendous impact of applying new technologies is obvious when it comes to museums. Internet forms an integral part of museums everyday life and decision making. Websites, online communities, social media, and mobile applications comprise elements of the modern museum’s digital self, which complements the real museum of permanent and temporary exhibitions, storage rooms, visitors’ facilities, laboratories and, most important, museum objects. This environment inevitably affects museum marketing strategies and creates relevant opportunities.

GLOBAL COMMODITY CHAINS NA PERSPECTIVA DE MARKETING

Directory of Open Access Journals (Sweden)

Flávio Régio Brambilla

2014-01-01

Full Text Available O presente estudo visa a estabelecer uma relação entre as estratégias de canais globais com aspectos do marketing, como a força da marca. Trata-se de conciliar atributos de Estratégia e Marketing. As mudanças econômicas globais levaram a transformações na competição das empresas, obrigando-as a ingressar numa discussão aprimorada acerca das estratégias e competências. Com base na ideia da detenção do conhecimento e das habilidades como verdadeiros diferenciais competitivos, muitos players passam a atuar na gestão do design e da marca como elementos centrais das políticas de negócios, onde a proposição de valor pode ser mais bem definida aos mercados consumidores.

Global Market Access in the Internet Era: South Africa's Wood Furniture Industry.

Science.gov (United States)

Moodley, Sagren

2002-01-01

Explores the link between Internet connectivity and access to global markets, and uses the South African wood furniture producers as they are integrated into global value chains and exposed to the demands of more sophisticated markets. Articulates policy recommendations to promote greater diffusion of e-commerce technologies in the wood furniture…

Comparison of the Microbial Quality of Lamb and Goat Meat Acquired from Internet and Local Retail Markets.

Science.gov (United States)

Kim, Chyer; Stein, Roslyn A; Pao, Steven

2015-11-01

This study was conducted to evaluate the microbial quality of lamb and goat meat sold through local (Virginia) and Internet (U. S.) retail markets. A total of 134 frozen meat products consisting of locally purchased lamb ground (LLG) and lamb chops and Internet-procured lamb ground, goat ground, lamb chops (ILC), goat chops (IGC), lamb stew, and goat stew were tested. Significantly higher levels of aerobic mesophiles, psychrotrophs, and coliforms were found in the meat locally acquired than in the meat procured from the Internet. Similar average prevalence (27%) of Escherichia coli was observed regardless of market source. Ground meat had significantly high levels and prevalence of mesophiles, psychrotrophs, coliforms, and Listeria spp. One sample of LLG contained Campylobacter, and one sample of IGC contained Salmonella. Listeria spp. were present in 23 to 40% and 17 to 80% of samples from local and Internet markets, respectively. Pulsed-field gel electrophoresis (PFGE) of isolated E. coli strains revealed brand specificity and genomic diversity. No isolate from different brands and market sources had matching PFGE profiles. The average price of Internet meat ($23.4/kg) was about 1.2 times higher than the price of local meat, except for ILC, whose price was 2.7 times higher. This study revealed differences in microbial quality of lamb and goat meat based on market source; thus, meat products should be handled carefully regardless of market source because of the presence of high microbial levels and the high prevalence of pathogens.

Use of an internet "viral" marketing software platform in health promotion.

Science.gov (United States)

Gosselin, Pierre; Poitras, Philippe

2008-11-26

Health-related websites have become a common tool for public health authorities to inform the general public of their health promotion information and programs. However, building traffic in the cluttered health Internet universe is becoming increasingly complex, costly, and challenging for governmental health promotion websites. In 2006, the Canadian Health Network (CHN), a cooperative program made up of the Public Health Agency of Canada (PHAC) and some 20 health non-governmental organizations (NGOs), was looking for an affordable marketing tool for the promotion of its website and contents to specific populations. To test new and innovative marketing tools for a health promotion website in Canada. Within the context and constraints of a governmental health promotion website, an adaptation of a commercial Internet viral marketing software platform was developed and implemented under the name "The Crazy Race". This process was done interactively between seven NGOs and the CHN staff. The communication objectives were (a) to provide a meaningful visit that could communicate important public health messages, and (b) to increase subscriptions to its e-newsletter. A nine-step standardized Web-user experience (Internet path) was thus defined and experimented with under a pre-determined operating budget of less then Can$50,000, mainly paid for by participating organizations on a pay-per-performance basis. An initial group of 215 people were sent an invitation to participate in the campaign. Over its 15-day duration, the campaign generated by itself and without any media support a total of 110,200 Web user participants who registered and sent a total of 439,275 invitations (2% of the Canadian Web-user population of 21.8 million in 2006). The epidemic self-dissemination of the campaign occurred in both French and English populations and spread across all age groups. Two-thirds of the participants were women. The use of an Internet viral marketing platform proved to be

Bla-bla-bla: video chat service on the Internet - a market feasibility study

OpenAIRE

Lindgreen, Adam; Antioco, Michael; Wetzels, Martin

2004-01-01

The Internet is changing the way that companies carry out their business and, in fact, constitutes an entirely new application domain, which makes product innovation possible. Moreover, it is a new medium for reaching consumers, which is a central preoccupation to organisations in the current business market. Here interest lies in video chatting on the Internet. This is a type of service that adds video support to chatting using a Web cam and is gradually attracting more Internet users. The p...

Internet use by colorectal surgery patients: a surgeon's tool for education and marketing.

Science.gov (United States)

Lake, Jeffrey P; Ortega, Adrian; Vukasin, Petar; Kaiser, Andreas M; Kaufman, Howard S; Beart, Robert W

2004-06-01

The goal of this study is to understand the role of the Internet in the education and recruitment of patients within colorectal surgery practices. Surveys of Internet use were completed by 298 patients visiting five outpatient colorectal surgery clinics affiliated with the University of Southern California. Data collected included the patient's age, gender, level of education, zip code at home, type of clinic visited, and information on the respondent's Internet use. Overall, 20 per cent of the respondent patients visiting our clinics had used the Internet to research the medical condition that prompted their visit. Highest grade level completed (P Internet whereas gender was not (P = 0.58). Among Internet users, only household income and frequent use of the Internet were associated with searching the Internet for medical information (P Internet-using patients surveyed felt the medical information they found was "some what" or "very helpful." Understanding which patients "go online" to search for medical information is essential for surgeons who wish to use the Internet for marketing their practices and educating their patients.

Marketing digital e marketing tradicional : uma análise comparativa

OpenAIRE

Kinder, Francis Herbert

2012-01-01

Relatório de estágio de mestrado em Negócios Internacionais Neste trabalho, buscou-se observar as principais vantagens e desvantagens do marketing digital em relação às estratégias tradicionais de marketing, segundo a ótica da evolução do marketing digital (e das ferramentas necessárias à sua realização, como a internet) desde o seu nascimento até os dias de hoje. Para isto, realizou-se um estudo de caso prático na empresa Adclick Ltda., especializada em campanhas de marketi...

Exploring the e-cigarette e-commerce marketplace: Identifying Internet e-cigarette marketing characteristics and regulatory gaps.

Science.gov (United States)

Mackey, Tim K; Miner, Angela; Cuomo, Raphael E

2015-11-01

The electronic cigarette (e-cigarette) market is maturing into a billion-dollar industry. Expansion includes new channels of access not sufficiently assessed, including Internet sales of e-cigarettes. This study identifies unique e-cigarette Internet vendor characteristics, including geographic location, promotional strategies, use of social networking, presence/absence of age verification, and consumer warning representation. We performed structured Internet search engine queries and used inclusion/exclusion criteria to identify e-cigarette vendors. We then conducted content analysis of characteristics of interest. Our examination yielded 57 e-cigarette Internet vendors including 54.4% (n=31) that sold exclusively online. The vast majority of websites (96.5%, n=55) were located in the U.S. Vendors used a variety of sales promotion strategies to market e-cigarettes including 70.2% (n=40) that used more than one social network service (SNS) and 42.1% (n=24) that used more than one promotional sales strategies. Most vendors (68.4%, n=39) displayed one or more health warnings on their website, but often displayed them in smaller font or in their terms and conditions. Additionally, 35.1% (n=20) of vendors did not have any detectable age verification process. E-cigarette Internet vendors are actively engaged in various promotional activities to increase the appeal and presence of their products online. In the absence of FDA regulations specific to the Internet, the e-cigarette e-commerce marketplace is likely to grow. This digital environment poses unique challenges requiring targeted policy-making including robust online age verification, monitoring of SNS marketing, and greater scrutiny of certain forms of marketing promotional practices. Copyright © 2015 Elsevier Ireland Ltd. All rights reserved.

Marketing of personalized cancer care on the web: an analysis of Internet websites.

Science.gov (United States)

Gray, Stacy W; Cronin, Angel; Bair, Elizabeth; Lindeman, Neal; Viswanath, Vish; Janeway, Katherine A

2015-05-01

Internet marketing may accelerate the use of care based on genomic or tumor-derived data. However, online marketing may be detrimental if it endorses products of unproven benefit. We conducted an analysis of Internet websites to identify personalized cancer medicine (PCM) products and claims. A Delphi Panel categorized PCM as standard or nonstandard based on evidence of clinical utility. Fifty-five websites, sponsored by commercial entities, academic institutions, physicians, research institutes, and organizations, that marketed PCM included somatic (58%) and germline (20%) analysis, interpretive services (15%), and physicians/institutions offering personalized care (44%). Of 32 sites offering somatic analysis, 56% included specific test information (range 1-152 tests). All statistical tests were two-sided, and comparisons of website content were conducted using McNemar's test. More websites contained information about the benefits than limitations of PCM (85% vs 27%, P market one or more nonstandard tests as compared with standard tests (88% vs 44%, P = .04). © The Author 2015. Published by Oxford University Press. All rights reserved. For Permissions, please e-mail: journals.permissions@oup.com.

O Personal Trainer na Perspectiva do Marketing

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Cibele Biehl Bossle

2011-03-01

Full Text Available Esse estudo apresenta mapeamento das referências dedicadas à formação do personal trainer em bases de dados eletrônicas. Essa garimpagem revelou baixa produção científica sobre o assunto e mostrou que na literatura sobre personal trainer predominam livros com linguagem corrente no mundo dos negócios. Esses achados nos levaram a indagar sobre a força do discurso físico-empresarial, especialmente o marketing, na constituição desta ocupação profissional. Jeremy Rifkin, Zygmunt Bauman, Paula Sibilia e Denise Sant'Anna permitiram visualizar que o marketing dirigido ao personal trainer tem como tarefa reinventar, ressignificar e "repaginar" esta modalidade de serviço em nome da sobrevivência no disputado mercado da vida ativa.

Impactos da internet na indústria farmacêutica: novo modelo de negócios na economia da informação

OpenAIRE

Andrade, Marcelo Gelamos de

2010-01-01

Trata dos efeitos da Internet sobre as organizações, abordando as características da chamada Nova Economia da Informação. Focando a Indústria Farmacêutica, analisa os fundamentos que devem ser considerados pelas na revisão de seus modelos estratégicos e a proposição de um novo modelo de negócios para a Indústria Farmacêutica tomando em conta os impactos da Internet.

Using a digital marketing platform for the promotion of an internet based health encyclopedia in saudi arabia.

Science.gov (United States)

Al Ateeq, Asma; Al Moamary, Eman; Daghestani, Tahani; Al Muallem, Yahya; Al Dogether, Majed; Alsughayr, Abdulrahman; Altuwaijri, Majid; Househ, Mowafa

2015-01-01

The objective of this paper is to investigate the experiences of using a digital marketing platform to promote the use of an internet based health encyclopedia in Saudi Arabia. Key informant interviews, meeting documentation, and Google Analytics were the data collection sources used in the study. Findings show that using a digital marketing platform led to a significant increase in the number of visitors to the health encyclopedia. The results demonstrate that digital marketing platforms are effective tools to be used for promoting internet based health education interventions. Future work will examine long-term educational impacts and costs in using digital marketing platforms to promote online healthcare sites in Saudi Arabia.

O compartilhamento de obras científicas na internet

Directory of Open Access Journals (Sweden)

Luiz Gonzaga Silva Adolfo

2012-08-01

Full Text Available É de conhecimento geral que os modernos avanços das ciências da tecnologia, na era digital, facilitam a troca de informações e de dados, contribuindo para a disseminação da cultura e para o desenvolvimento da educação e da cidadania e conferindo status e prestígio aos autores. Este estudo propõe a reflexão sobre a mudança do paradigma de um direito autoral concebido no modelo liberal oitocentista, incrustado na Lei Autoral brasileira em vigor e em seu anteprojeto de alteração, que prevê, de forma limitada, o compartilhamento de arquivos de cunho científico no âmbito virtual. Deseja-se, portanto, contribuir para o debate da reforma da Lei n.9.610, de 1998, demonstrando que há mais benefícios do que prejuízos aos autores científicos quando têm suas publicações disseminadas de forma integral e acessível na internet.It is well known that modern advances in science technology in the digital age facilitate the exchange of information and data, contributing to the spread of culture and the development of education and citizenship, conferring status and prestige to the authors. This study proposes a reflection of the paradigm shift from a model conceived in the Copyright nineteenth-century liberal, embedded in Brazilian copyright law in force and in its draft amendment, which provides a limited file sharing as part of a scientific in the virtual field. It is a goal to finally contribute to the debate of the reform of Law No. 9610/98, demonstrating that there are more benefits than harm to scientific authors have their publications disseminated in a comprehensive and accessible on the Internet.

Do resources mediate the relationships between the internet and performance in the marketing domain? Testing the role of customer orientation and brand equity

OpenAIRE

A. Ordanini; G. Rubera

2007-01-01

The adoption of internet solutions for marketing increases over time, but a strong empirical evidence of their effect on performance is still lacking. The paper investigates the links existing between the internet, marketing resources and marketing performance, and test a model where two marketing resources – customer orientation and brand equity – are expected to mediate the relationship between internet technologies and performance. The analysis, based on a sample of 277 service firms an...

Use of an Internet “Viral” Marketing Software Platform in Health Promotion

Science.gov (United States)

Poitras, Philippe

2008-01-01

Background Health-related websites have become a common tool for public health authorities to inform the general public of their health promotion information and programs. However, building traffic in the cluttered health Internet universe is becoming increasingly complex, costly, and challenging for governmental health promotion websites. In 2006, the Canadian Health Network (CHN), a cooperative program made up of the Public Health Agency of Canada (PHAC) and some 20 health non-governmental organizations (NGOs), was looking for an affordable marketing tool for the promotion of its website and contents to specific populations. Objective To test new and innovative marketing tools for a health promotion website in Canada. Methods Within the context and constraints of a governmental health promotion website, an adaptation of a commercial Internet viral marketing software platform was developed and implemented under the name “The Crazy Race”. This process was done interactively between seven NGOs and the CHN staff. The communication objectives were (a) to provide a meaningful visit that could communicate important public health messages, and (b) to increase subscriptions to its e-newsletter. A nine-step standardized Web-user experience (Internet path) was thus defined and experimented with under a pre-determined operating budget of less then Can$50,000, mainly paid for by participating organizations on a pay-per-performance basis. Results An initial group of 215 people were sent an invitation to participate in the campaign. Over its 15-day duration, the campaign generated by itself and without any media support a total of 110,200 Web user participants who registered and sent a total of 439,275 invitations (2% of the Canadian Web-user population of 21.8 million in 2006). The epidemic self-dissemination of the campaign occurred in both French and English populations and spread across all age groups. Two-thirds of the participants were women. Conclusions The use of an

Marketing On-Line, Comércio Eletrónico e Hotelaria: Estudo sobre a Marcação de Hotéis na Internet em Mercados Business-to-Business

Directory of Open Access Journals (Sweden)

Jorge Remondes

2015-08-01

Full Text Available O marketing digital, o comércio eletrónico e os métodos usados por empresas para marcação de hotéis em viagens de negócios são temas de reflexão na literatura, no senso comum e em alguns estudos empíricos. Este artigo é também um contributo teórico e concetual sobre esta problemática e simultaneamente um contributo para as empresas e gestores pelo facto de dar a conhecer os resultados de um estudo online, de tipo quantitativo, baseado numa amostra de 206 quadros empresariais portugueses que responderam a um questionário nas redes sociais facebook, Linkedin e Twitter, de vinte a vinte e sete de maio de 2013. O objetivo da pesquisa foi analisar comparativamente os métodos de marcação de hotéis em business-to-business (B2B com o intuito de medir a importância da internet nestes mercados em Portugal. Recorreu-se à análise descritiva e aplicação de testes estatísticos para facilitar a interpretação dos dados recolhidos. Os resultados mostram que a proporção de marcação de hotéis, em viagens de negócios, preferencialmente através da internet é a mais elevada das opções possíveis. Por outro lado, antes de efetuarem uma compra recorrem com mais frequência a motores de busca e sites de hotéis. No entanto, os resultados  não confirmam que a internet seja o método preferencial em mercados B2B.

O DESAFIO DA PRIVACIDADE NA INTERNET DAS COISAS

Directory of Open Access Journals (Sweden)

Carlos Cesar Santos

2015-12-01

Full Text Available Na ultima década a internet tornou-se uma ferramenta presente no cotidiano das pessoas e das organizações e por vez indispensável ao bom funcionamento dos negócios. Com o crescente incremento das infraestruturas de redes e popularização em massa da rede de alta velocidade, emerge um avanço relacionado à utilização da internet tornando-a uma plataforma global para deixar máquinas e objetos inteligentes capazes de comunicarem-se de forma autônoma. Esta possibilidade permite que conteúdos e serviços estejam em torno das pessoas, sempre disponíveis, facilitando a comunicação e abrindo o caminho para novas aplicações, possibilitando novas formas de trabalho, de interação e de entretenimento, fazendo com que um novo padrão de vida e de trabalho seja desenvolvido. Este novo padrão torna-se possível através dos avanços das Tecnologias da Informação e Comunicação - TICs até uma nova concepção definida como Internet of Things - IoT. Entretanto, com uma variada coleta de dados e informações, para variados fins, no cotidiano das pessoas e das organizações, a coleta autônoma dos dados e das informações torna a privacidade um dos principais desafios em relação à IoT. Neste contexto, este artigo objetiva discutir em âmbito teórico a privacidade dos usuários da tecnologias da Internet das Coisas, diante de sua legalidade, explorando possíveis soluções neste cenário ainda em construção.

Improvement of methodical approaches to higher schools' marketing activity assessment on the basis of Internet technologies application

OpenAIRE

Elizaveta E. Tarasova; Evgeny A. Shein

2014-01-01

The paper substantiates the necessity of higher schools marketing activity developing on the basis of Internet technologies; suggests the technique of comprehensive assessment of functioning and quality of the site as the main tool of marketing activity on the Internet, substantiates the stages of its implementation and provides the approbation results; suggests strategic directions for the improvement of functioning and quality improvement of a higher school site, which makes it possible to ...

A Comparison of Internet Marketing Methods Utilized by Higher Education Institutions

Science.gov (United States)

McCoy, Joseph C.

2011-01-01

Use of Internet marketing techniques in higher education to attract prospective students is relatively new. While the research is recent, there are several studies that identify what is most valuable to students seeking information on college web sites. Higher education is now facing increasing competition from for-profit schools and reduced…

Marketing viral: vírus inVitro

OpenAIRE

Vale, João Carvalho do

2011-01-01

Mestrado em Marketing Hoje em dia, o papel dos consumidores-utilizadores de Internet é cada vez mais determinado em função da sua vontade; pesquisam, observam e comunicam aquilo que lhes interessa verdadeiramente. Esta alteração na forma de consumo da Internet acaba por se reflectir também na relação dos consumidores com a comunicação das marcas. A “explosão” de adesão às redes sociais online veio alterar ainda mais a forma como uma marca deve definir a sua estratégia de comunicação. Co...

Market segmentation of health information use on the Internet in Korea.

Science.gov (United States)

Jo, Heui Sug; Hwang, Moon-Sun; Lee, HeyJean

2010-10-01

hospitals (19.3%). The people of higher education and higher income level tended to use Internet more often for health information. Metropolitan city dwellers used health information on the Internet more than people from province did. Personal health status appeared to be the most important factor to search the information about general health tips from the Internet. Healthy people (68.3%) used the Internet more than people with diseases (44.4%) who used Internet most frequently for disease specific information (62.6%). Residence area was the most important factor of online shopping for health commodities. While 31.8% of city dwellers used the Internet, only 19.0% of metropolitan or county dwellers used it for the same purpose. Determinant factors for the utilization of the Internet for hospital selection were residence area, age, and health examination. We found that each section of health information has its own clients concerning their personal interests and status of health and life style. That is why customized market segmentation is strongly recommended for their loyal customers. Depends on the information seekers' health status, it should be decided which information would be more useful for them between general health tips and specific disease. On the other hand, the area where the information seekers live can be more influential on terms of shopping for health commodities. These results will be a great help to start to understand the closer atmosphere of the ideal health information market to provide more valuable services in more various use. Copyright © 2010 Elsevier Ireland Ltd. All rights reserved.

The sales and marketing practices of English-language internet alcohol vendors.

Science.gov (United States)

Williams, Rebecca S; Schmidt, Allison

2014-03-01

This study aimed to fill information gaps about the sales and marketing practices of internet alcohol vendors and their implications for addressing youth access and other legal violations. Further, it aimed to expand the limited scientific literature on internet alcohol sales using systematic survey methods to inform future efforts to regulate this industry and prevent sales to minors. The design was a cross-sectional website content analysis survey. [Not applicable]. A total of 105 internet alcohol vendor websites. Six key content analysis topics were explored: products offered, average prices and proportions of vendors using different promotions, policy statements and methods for age verification, payment and delivery. Websites sell and promote a variety of alcohol products, offered as cheaply as $1.93 for a 750-ml bottle. Vendors rely heavily upon age verification methods that are unlikely to prevent sales to minors. Many vendors advertise shipping of products via methods through which it is illegal or against delivery company policies to transport alcohol, and 99% of vendors accept credit cards. Limiting and enforcing delivery and payment options are types of policy interventions that have been used successfully with internet cigarette vendors that may be applicable to internet alcohol vendors as well. Internet alcohol vendor practices are insufficient to prevent sales to minors, and need further regulation and enforcement of existing policies. Their sales practices are similar to those of internet cigarette vendors prior to regulation, and similar regulatory approaches may be effective in reducing internet alcohol sales to minors. © 2013 Society for the Study of Addiction.

Analisis Pengaruh Internet Marketing Terhadap Pembentukan Word of Mouth and Brand Awareness Untuk Memunculkan Intention to Buy

OpenAIRE

Andriyanto, Richard Darmawan; Haryanto, Jony Oktavian

2010-01-01

The purposes of this research are to prove whether internet marketing does give positive influence to the formation of brand awareness and word of mouth, then whether if internet marketing is directly give positive influence to formation of intention to buy. Furthermore, the writer wants to analyze the relationship between brand awareness and word of mouth to create intention to buy. The data was analyzed using structural equation modeling with Amos software. Sample of this re...

Internet plan and planning

Directory of Open Access Journals (Sweden)

Kahriman Emina

2008-01-01

Full Text Available Paper discuss specific features of internet plan as well as planning as management process in general in the contemporary environment. No need to stress out that marketing plan and marketing planning is core activity in approaching to market. At the same time, there are a lot specific c request in preparing marketing plan comparing to business planning due to marketing plan is an essential part. The importance of internet plan and planning rely on specific features of the internet network but as a part of general corporate as well as marketing strategy.

FAKTOR ADOPSI INTERNET MARKETING UNTUK USAHA MIKRO DAN USAHA KECIL MENENGAH (UMKM DI KABUPATEN KUDUS DENGAN SEM (STRUCTURAL EQUATION MODEL DAN FRAMEWORK COBIT 4.1

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Endang Supriyati

2013-06-01

Full Text Available ABSTRAK Pemasaran melalui internet merupakan strategi baru dalam era teknologi informasi saat ini. Teknologi informasi diarahkan untuk mendukung proses bisnis utama dan pendukung yang ada di Usaha Mikro Dan Usaha Kecil Menengah (UMKM. Penelitian ini dilakukan pada UMKM di Kab Kudus yang bergerak di bidang konveksi dan kerajinan bordir. Analisa terhadap Tata Kelola TI diperoleh Domain COBIT yang sesuai yaitu PO5 (Mengukur Investasi TI. Indikator yang dianalisa adalah indikator penggunaan internet marketing. Dari identifikasi ini, kuisioner disebar ke UMKM. Pendekatan Struktural Equation Modeling (SEM digunakan untuk menganalisa secara empiris tentang faktor-faktor yang terkait dengan penggunaan internet marketing dalam memasarkan produk UMKM. Dari hasil penelitian ini menunjukkan bahwa korelasi Internet Marketing dengan PO5 cukup kuat (-0,358 akan tetapi arahnya negatif sehingga semakin kecil pengaturan investasi TI semakin kecil juga penggunaan Internet Marketing. Kata Kunci : UMKM, Internet marketing, COBIT, PO5, SEM

A critical evaluation of Internet marketing of products that contain ephedra.

Science.gov (United States)

Ashar, Bimal H; Miller, Redonda G; Getz, Kelly J; Pichard, Carmen P

2003-08-01

To evaluate information contained within Internet sites that advertise and market dietary supplements containing ephedra. We conducted an Internet search to identify Web sites advertising weight-loss supplements that contained ephedra. Between July 7 and July 18, 2002, 4 search engines were used by entering the term herbal weight loss. Outcome measures included disclosure of potential adverse effects of or contraindications to ephedra-containing supplements, disclosure of ephedra alkaloid dosage, and presence of misleading or incorrect information. Thirty-two products and advertisements were identified and systematically evaluated for deviance from truth-in-advertising standards. Of the 32 Web sites analyzed, 13 (41%) failed to disclose potential adverse effects or contraindications to supplement use. Seventeen (53%) did not reveal the dosage of ephedra alkaloids that was recommended. More importantly, 11 sites (34%) contained incorrect or misleading statements, some of which could directly result in serious harm to consumers. If dietary supplements containing ephedra are to continue to be marketed freely, substantial reform in advertising regulation and enforcement is warranted.

A internet na escola fundamental: sondagem de modos de uso por professores

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Santos Gilberto Lacerda

2003-01-01

Full Text Available Esta investigação objetiva o esclarecimento de modalidades de uso da internet em situações de ensino fundamental, em escolas das redes pública e particular do Distrito Federal. Trata-se de uma pesquisa que empregou leitura qualitativa de dados quantitativos em que, por meio de questionários, entrevistas e observações diretas, abordamos a atuação de vinte professores para explicitar de que forma os conteúdos disponibilizados por meio da internet estão sendo apreendidos e trabalhados em sala de aula, o tipo de navegação nos hipertextos eletrônicos que tem sido proposto aos alunos e uma tipologia de modalidades de uso da internet na educação. Os dados indicam que há quatro modalidades de navegação (aleatória e linear; orientada e problematizada; por meio de pedagogia de projetos e por meio de abordagens de construção de hipertextos. Indicam também que os professores são capazes de avançar em uma utilização mais interessante da internet como meio de ensino e de aprendizagem e que a escola, com seu ritmo e ritos, constitui uma amarra importante. Sem dúvida, há um clamor geral pela mudança. Se os alunos sentem-se pouco à vontade com a forma e o hermetismo com que as relações educativas vêm sendo conduzidas, o que é traduzido na prática por um desinteresse sistemático pela escola, o mesmo parece acontecer com os professores, sobretudo quando eles são cobrados por gestores, pais, alunos e teóricos da educação para assumirem posturas docentes para as quais eles não foram preparados.

Internet user behaviour

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Radbâță, A.

2011-01-01

Full Text Available Internet is a useful tool for everybody in a technologically advanced world. As Internet appears and develops, it creates a totally new network environment. The development of commerce on the Internet based on virtual communities has become one of the most successful business models in the world. After analyzing the concept of internet, the e-commerce market and its marketing mix and the benefits and limitations of the Internet, we have presented a few studies on Internet user behaviour. Furthermore, the paper looks at a representative sample of Romanian internet users. The results reveal that the Romanians are using the Internet especially for information gathering, e-mail, entertainment and social networking.

O impacto das características pessoais na intenção de compra pela internet e o papel de mediação da familiaridade e da atitude ante a compra pela internet.

Directory of Open Access Journals (Sweden)

Gabriel Marin Garcia

2011-10-01

Full Text Available O presente artigo tem como objetivo analisar, dentro do contexto específico de compras na internet, a relação entre características pessoais e intenções de compra, com o propósito de entender o papel da atitude ante a compra pela internet e da familiaridade do consumidor com compras on-line nessa relação. Uma pesquisa descritiva conclusiva foi elaborada visando compreender o efeito de quatro características pessoais: autoeficácia, inovatividade, necessidade de interação social e necessidade de interação sensorial, na familiaridade, na atitude ante a compra pela internet e na intenção de compra on-line. Com base na literatura, um modelo foi construído e testado, usando análise fatorial confirmatória para avaliar o modelo de medidas e análise de equações estruturais para testar as hipóteses deste trabalho. Ao todo, foram aplicados 233 questionários, e os resultados indicaram que existe uma relação significativa entre as características pessoais estudadas e familiaridade com compras na internet. A necessidade de interação social apresentou impacto direto na familiaridade e na atitude, destacando-se como uma característica-chave no processo de compra on-line. Ainda, como resultado, confirmou-se que a familiaridade medeia as relações entre as características pessoais e a atitude ante a compra na internet. Esta última exerce papel central na formação do comportamento de compra, sendo fortemente influenciada pela familiaridade e influenciando diretamente as intenções de compra. Como implicação teórica deste trabalho, tem-se o exame de questões ainda pouco exploradas no campo de conhecimento do comportamento do consumidor on-line, como o papel das características pessoais e da atitude na intenção de compra on-line. Como implicação gerencial, este trabalho proporciona aos administradores um entendimento maior sobre os fatores que influenciam a compra eletrônica.

Influência da internet na comunidade acadêmico-científica da área de saúde pública The Internet influence on the academic-scientific public health community

Directory of Open Access Journals (Sweden)

Angela Maria Belloni Cuenca

2005-10-01

Full Text Available OBJETIVO: Verificar a influência da internet nas atividades acadêmico-científicas da comunidade brasileira que atua na área de saúde pública. MÉTODOS: Estudo descritivo, centrado na opinião de 237 docentes vinculados aos programas de pós-graduação em saúde pública, nos níveis mestrado e doutorado, no Brasil, em 2001. Para a obtenção dos dados, optou-se por questionário auto-aplicado via web e correio postal. A análise estatística foi feita por meio de proporções, médias e desvios-padrão. RESULTADOS: O uso da internet foi apontado por 94,9%(225 da comunidade, sendo o correio eletrônico (92,0% e a web (55,6% os recursos mais utilizados, diariamente. A influência da internet na comunicação entre os docentes, principalmente para o desenvolvimento de pesquisas em colaboração, foi significativa (73,8 %. Declararam não utilizar a internet 5,1% dos docentes, cujas justificativas apresentadas foram a falta de motivação, falta de tempo e facilidade de conseguir de seus colegas o material de que precisam. CONCLUSÕES: Os resultados mostraram que a internet influencia o trabalho dos docentes e afeta o ciclo da comunicação científica, principalmente na rapidez de recuperação de informações. Observou-se tendência em eleger a comunicação entre os docentes como a etapa que mais mudou desde o advento da internet no mundo acadêmico-científico brasileiro.OBJECTIVE: To investigate the influence of the Internet on the academic-scientific activities of the Brazilian public health community. METHODS: This was a descriptive study, centered on the opinions of 237 teachers connected with Brazilian postgraduate programs in public health, at master's and doctoral levels, in 2001. Data were collected by means of a self-administered questionnaire via the Internet and traditional mail. The statistical analysis was done by means of proportions, means and standard deviations. RESULTS: The vast majority of the population (225; 94

Internet filters and entry pages do not protect children from online alcohol marketing.

Science.gov (United States)

Jones, Sandra C; Thom, Jeffrey A; Davoren, Sondra; Barrie, Lance

2014-02-01

We review programs and policies to prevent children from accessing alcohol marketing online. To update the literature, we present our recent studies that assess (i) in-built barriers to underage access to alcohol brand websites and (ii) commercial internet filters. Alcohol websites typically had poor filter systems for preventing entry of underage persons; only half of the sites required the user to provide a date of birth, and none had any means of preventing users from trying again. Even the most effective commercial internet filters allowed access to one-third of the sites we examined.

Small Firm Internet Adoption: a market oriented approach

Directory of Open Access Journals (Sweden)

Colin Jones

2002-11-01

Full Text Available Fundamental to the development of new customer value offerings via web-based commerce is a small firm’s ability to strategically acquire and exploit knowledge. The focus of this paper is the empirical testing of a normative web-based commerce adoption model developed from a review of the extant literature related to electronic marketing, the Internet and the diffusion of new innovations. A preliminary test of the model’s theoretical contentions lent support to its overall focus, but found that the firm’s existing learning capabilities were diminished during the adoption of web-based commerce. Consequently, sub-optimal adoption outcomes were associated with insufficient knowledge development.

铁路移动互联网营销策略研究%Railway mobile Internet marketing strategy

Institute of Scientific and Technical Information of China (English)

田亚明

2017-01-01

在研究铁路移动互联网营销渠道和业务布局的基础上,本文立足于微信、微博和APP 3个受众面广、活跃度高、认同感强的移动互联网入口,分别阐明了各自的营销思路、方式和内涵,对铁路移动互联网营销具有重要的意义.%Based on the study of railway mobile Internet marketing channels and business layout, this article was based on WeChat, micro-blog and APP, which were the mobile Internet portal of audience wide, high activity, strong sense of identity. Each marketing idea, way and connotation were expounded respectively. It was of great significance to strengthen and optimize the railway mobile Internet marketing.

Internetový marketing

OpenAIRE

ČERNÁ, Jana

2010-01-01

As a topic of my thesis, I chose "Internet Marketing". The aim of this work is to analyze Internet marketing tools used by selected e-shop. On the basis of information obtained I tried to propose appropriate solutions to improve the efficiency of Internet marketing. Analysis is done in the e-shop levne-boty.cz. The e-shop sells shoes for sport and leasure time. The theoretical part deals with marketing and its relationship to the internet, internet marketing and its tools in the form of marke...

Uso dos recursos de Internet na Enfermagem: uma revisão Uso de los recursos de la Internet en la Enfermería: una revisión Use of Internet resources in Nursing: a review

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Selina Guillen Freitas dos Santos

2006-04-01

Full Text Available Os recursos do sistema Internet estão cada vez mais popularizados em todas as áreas das atividades humanas na sociedade. Este artigo teve como objetivo identificar e descrever as principais modalidades de utilização da Internet pela enfermagem nas áreas de Educação, Assistência e Pesquisa. Trata-se de um estudo bibliográfico cuja fonte de dados foi a base de dados MEDLINE, usando-se expressões de pesquisa pertinentes às áreas enfocadas. Dos trabalhos referidos, 63 artigos foram selecionados. A principal utilização na área de Educação é o desenvolvimento de aplicações para promover ensino à distância; na área de Educação ao Paciente é a disponibilização de informação de saúde; na área de Assistência são as aplicações que oferecem protocolos assistenciais para promover a prática baseada em evidências e na área de Pesquisa é a coleta de dados on-line. Conclui-se que a enfermagem vem utilizando satisfatoriamente os recursos do sistema Internet e, isto tem contribuído para o próprio desenvolvimento da profissão.Los recursos del sistema Internet son amplamente popularizados en la mayoria de las actividades humanas en la sociedad. Esto artículo objectiva identificar y describir las principales modalidades de utilización de la Internet por la enfermería en las areas de Educación, Asistencia y Pesquisa. Es un estudio de revisión bibliográfica cuya fuente de datos fue la base de datos MEDLINE, usandose descriptores pertinentes a las areas enfocadas. De los trabajos referidos, 63 articulos fueran selecionados. La principal utilización en la area de Educación es el desarrollo de aplicaciones para promover la educacion a distancia; en la area de Educación al Paciente es la disponibilización de información de salud; en la area de Asistencia son las aplicaciones con protocolos asistenciales para promover la practica basada en evidencias y en la area de Pesquisa es la recolecta de datos online. Se ha

Marketing na sociálních médiích se zaměřením na cestovní ruch

OpenAIRE

Jiránek, Pavel

2017-01-01

The subject of this Master's thesis is social media and its utilization in tourism marketing. The aim of the thesis is to determine which social media are most useful for tourism marketing and identify effective ways of social media marketing in tourism. The opening chapter deals with the development and current state of the Internet, digital marketing and individual types of social media. The second chapter examines the influence of social media on travelers and trends in social media market...

Internet marketing directed at children on food and restaurant websites in two policy environments.

Science.gov (United States)

Kent, M Potvin; Dubois, L; Kent, E A; Wanless, A J

2013-04-01

Food and beverage marketing has been associated with childhood obesity yet little research has examined the influence of advertising policy on children's exposure to food/beverage marketing on the Internet. The purpose of this study was to assess the influence of Quebec's Consumer Protection Act and the self-regulatory Canadian Children's Food and Beverage Advertising Initiative (CAI) on food manufacturer and restaurant websites in Canada. A content analysis of 147 French and English language food and restaurant websites was undertaken. The presence of child-directed content was assessed and an analysis of marketing features, games and activities, child protection features, and the promotion of healthy lifestyle messages was then examined on those sites with child-directed content. There were statistically no fewer French language websites (n = 22) with child-directed content compared to English language websites (n = 27). There were no statistically significant differences in the number of the various marketing features, or in the average number of marketing features between the English and French websites. There were no fewer CAI websites (n = 14) with child-directed content compared to non-CAI websites (n = 13). The CAI sites had more healthy lifestyle messages and child protection features compared to the non-CAI sites. Systematic surveillance of the Consumer Protection Act in Quebec is recommended. In the rest of Canada, the CAI needs to be significantly expanded or replaced by regulatory measures to adequately protect children from the marketing of foods/beverages high in fat, sugar, and sodium on the Internet. Copyright © 2012 The Obesity Society.

Divulgação de responsabilidade social na internet : estudo descritivo das páginas de Internet dos maiores bancos mundiais

OpenAIRE

Vilar, Vítor Hugo Duarte

2012-01-01

Dissertação de Mestrado em Comercio Electrónico e Internet apresentada à Universidade Aberta A relação das empresas com o seu meio envolvente influencia hoje cada vez mais o lugar que estas ocupam ou lhes é permitido ocupar, nas sociedades. A responsabilidade social empresarial tornou-se assim num tema central na gestão e na operação das organizações. A sua divulgação, mais do que uma comunicação tem agora de ser uma discussão entre as empresas e quem com elas se relaciona. É neste cenário...

Use of Internet audience measurement data to gauge market share for online health information services.

Science.gov (United States)

Wood, Fred B; Benson, Dennis; LaCroix, Eve-Marie; Siegel, Elliot R; Fariss, Susan

2005-07-01

The transition to a largely Internet and Web-based environment for dissemination of health information has changed the health information landscape and the framework for evaluation of such activities. A multidimensional evaluative approach is needed. This paper discusses one important dimension of Web evaluation-usage data. In particular, we discuss the collection and analysis of external data on website usage in order to develop a better understanding of the health information (and related US government information) market space, and to estimate the market share or relative levels of usage for National Library of Medicine (NLM) and National Institutes of Health (NIH) websites compared to other health information providers. The primary method presented is Internet audience measurement based on Web usage by external panels of users and assembled by private vendors-in this case, comScore. A secondary method discussed is Web usage based on Web log software data. The principle metrics for both methods are unique visitors and total pages downloaded per month. NLM websites (primarily MedlinePlus and PubMed) account for 55% to 80% of total NIH website usage depending on the metric used. In turn, NIH.gov top-level domain usage (inclusive of NLM) ranks second only behind WebMD in the US domestic home health information market and ranks first on a global basis. NIH.gov consistently ranks among the top three or four US government top-level domains based on global Web usage. On a site-specific basis, the top health information websites in terms of global usage appear to be WebMD, MSN Health, PubMed, Yahoo! Health, AOL Health, and MedlinePlus. Based on MedlinePlus Web log data and external Internet audience measurement data, the three most heavily used cancer-centric websites appear to be www.cancer.gov (National Cancer Institute), www.cancer.org (American Cancer Society), and www.breastcancer.org (non-profit organization). Internet audience measurement has proven useful to NLM

PENGGUNAAN TEKNOLOGI INTERNET DALAM BISNIS

OpenAIRE

Oviliani Yuliana

2000-01-01

The uses of internet in business are for information exchange, product catalog, promotion media, electronic mail, bulletin boards, electronic questioner, and mailing list. Internet can also be used for dialog, discussion, and consultation with customer online, therefore consumer can be proactively and interactively involved in designing, developing, marketing, and selling products. There are 2 methods for marketing products via internet, which are push and pull marketing. The advantages of in...

Penggunaan Teknologi Internet Dalam Bisnis

OpenAIRE

Yuliana, Oviliani

2000-01-01

The uses of internet in business are for information exchange, product catalog, promotion media, electronic mail, bulletin boards, electronic questioner, and mailing list. Internet can also be used for dialog, discussion, and consultation with customer online, therefore consumer can be proactively and interactively involved in designing, developing, marketing, and selling products. There are 2 methods for marketing products via internet, which are push and pull marketing. The advantages of in...

Combining Internet monitoring processes, packaging and isotopic analyses to determine the market structure: example of Gamma Butyrolactone.

Science.gov (United States)

Pazos, Diego; Giannasi, Pauline; Rossy, Quentin; Esseiva, Pierre

2013-07-10

The Internet is becoming more and more popular among drug users. The use of websites and forums to obtain illicit drugs and relevant information about the means of consumption is a growing phenomenon mainly for new synthetic drugs. Gamma Butyrolactone (GBL), a chemical precursor of Gamma Hydroxy Butyric acid (GHB), is used as a "club drug" and also in drug facilitated sexual assaults. Its market takes place mainly on the Internet through online websites but the structure of the market remains unknown. This research aims to combine digital, physical and chemical information to help understand the distribution routes and the structure of the GBL market. Based on an Internet monitoring process, thirty-nine websites selling GBL, mainly in the Netherlands, were detected between January 2010 and December 2011. Seventeen websites were categorized into six groups based on digital traces (e.g. IP addresses and contact information). In parallel, twenty-five bulk GBL specimens were purchased from sixteen websites for packaging comparisons and carbon isotopic measurements. Packaging information showed a high correlation with digital data confirming the links previously established whereas chemical information revealed undetected links and provided complementary information. Indeed, while digital and packaging data give relevant information about the retailers, the supply routes and the distribution close to the consumer, the carbon isotopic data provides upstream information about the production level and in particular the synthesis pathways and the chemical precursors. A three-level structured market has been thereby identified with a production level mainly located in China and in Germany, an online distribution level mainly hosted in the Netherlands and the customers who order on the Internet. Copyright © 2013 Elsevier Ireland Ltd. All rights reserved.

A DINÂMICA DA NOTÍCIA NA INTERNET: ORGANIZAÇÕES JORNALÍSTICAS E ATORES DA REDE

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LONGHI, Raquel Ritter

2012-12-01

Full Text Available As redes sociais abrem um novo espaço para a produção e a distribuição da notícia que vem sendo apropriado pelos portais jornalísticos de referência. Na internet, a notícia ecoa numa dinâmica que envolve, também, os atores destas redes sociais que se tornam, ao mesmo tempo, comentadores e replicadores da informação. Este artigo tem o objetivo de examinar a dinâmica da notícia na internet, por meio de uma pesquisa exploratória, a partir da cobertura da morte do cinegrafista Gelson Domingos durante uma operação policial na Favela de Antares, no Rio de Janeiro, dia 06 de novembro de 2011. Neste sentido, procura-se verificar como as notícias reverberam na rede e qual o papel dos atores no processo de circulação e de reconfiguração da notícia. Como referencial teórico discute-se: Jornalismo, Redes Sociais e a Teoria do Ator-Rede (TAR.

Strategi Internet Marketing Band Indie Pekanbaru Dalam Mempromosikan Karya Musik Melalui Reverbnation.com

OpenAIRE

", RUMYENI; Ayesha, Gionovan

2016-01-01

Evolution of independent music begins when some bands got to entry the studio because a conflict interest between the owner of record company with idealism in music of the band itself. Some record company think that the flow of the music can not be enjoyed by the public, don€™t have the quality and do not follow mainstream music market. This makes indie musicians chose the internet as a promotional strategy to embrace the market share of his own music at social networking. ReverbNation advant...

Differences in legislation of data privacy protection in internet marketing in USA, EU and Serbia

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Markov Jasmina

2012-01-01

Full Text Available There is a growing number of companies that are, in its operations and dealings with consumers, turning to the Internet and using huge opportunities that it provides. Therefore, Internet marketing is now experiencing extreme expansion and it is considered to be the marketing segment that is vulnerable to intensive and continuous change. Along with the positive effects brought to both businesses and consumers, there are some negatives associated with this form of marketing, and one of them is the insufficient protection of privacy. The fact is that we must raise the level of data protection, and improve its quality. Intense changes have to be taken on the normative level, because there are still plenty of reasons for the dissatisfaction of consumers when it comes to protecting their privacy. Thus, the legislation must play a key role in building consumer confidence as well as in the establishment of a positive relationship with marketers. The aim of this paper is to show the importance of the construction of such levels of private data protection which will establish longterm partnerships between consumers, marketers and other participants in the market, since only the aforementioned relations can bring prosperity to all parties. The paper will make a comparative analysis of the legislative framework in this field in the United States, the European Union and Serbia, as well as stress still present significant backlog of Serbia in relation to the aforementioned developed countries.

Internetový marketing

OpenAIRE

KARBULKA, Tomáš

2015-01-01

This thesis provides comprehensive insight into the internet marketing used by the eshop. The aim of this thesis is to analyse the eshop and internet marketing tools used by the eshop to promote its products. The result of the analysis is an evaluation of effective Internet marketing channels. Proposals and recommendations that will lead to the optimization of eshop and internet marketing are drawn up based on the results of the analysis.

Internacionalización e Internet: Una nueva mirada al marketing internacional

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Verónica Henao Posada

2013-06-01

Full Text Available La economía de la información y la empresa red constituyen la base de una nueva gestión empresarial. Hoy se habla de estructuras horizontales, flexibilidad en los procesos y trabajo en equipo. Estos cambios en la economía global han influido en el desarrollo de los negocios internacionales y en la evolución del marketing internacional. Además, gracias a la Internet el mercado de masas se convierte en un mercado de nichos y las empresas tienen más oportunidades de acceder a los mercados exteriores. Finalmente, existen diversas herramientas en Internet que potencializan la internacionalización de las empresas, y la gestión de la marca, permitiendo la construcción de relaciones a largo plazo con las demás partes de la cadena de suministro.

Marketing viral : quando os internautas são a melhor propaganda

OpenAIRE

Silva, Nelito Falcão da

2009-01-01

Este trabalho aborda a publicidade na rede Internet. Trata-se de identificar como características do meio estimulam a estratégia de comunicação conhecida como marketing viral, que busca tirar proveito das capacidades dos recursos informáticos aplicados aos meios de comunicação e das novas formas de relações interpessoais que se desenrolam no ciberespaço. O trabalho discute várias formas de marketing e procura situar o papel da publicidade na sociedade moderna e sua relação com os meios de com...

Internet na Kubě a cenzura

OpenAIRE

Hořejší, Jan

2016-01-01

This paper focuses on issues related to Internet in Cuba, their development, current trends and tendencies and nowadays course of events in the Cuban network also with regard to the United States - Cuban thaw. Further on, the methodology of limiting the access to the open Internet including Internet censorship is explained and the analytical part determines how much freedom of an Internet user in Cuba is actually limited.

Extending TAM and IDT to Predict the Adoption of the Internet for B-to-B Marketing Activities: An Empirical Study of UK Companies

OpenAIRE

Riyad Eid

2009-01-01

There has been considerable Research into the usage of the Internet for Business-to-Business (B-to-B) marketing activities in recent years. The need to understand how and why B-to-B companies utilize the Internet is important for researchers and practitioners alike. This study combines Davis’ model-the Technology Acceptance Model (TAM)- and Roger’s Theory- the Innovation diffusion Theory (IDT) to understand the process of Internet adoption for marketing purposes. It makes a comprehensive ...

Internet marketing 401.

Science.gov (United States)

Miller, Ryan J

2010-11-01

For facial plastic surgeons who are already realizing increased patient consultation requests from their online marketing efforts, the primary concern often becomes implementing additional tactics and strategies that can keep their online marketing fresh, relevant, and effective. This article creates a framework for evaluating advanced online marketing opportunities by analyzing each opportunity according to the variables of possible return, average cost to implement, probability of success, and implementation time. Within this framework, 11 distinct tactics are discussed, with special emphasis on the most common marketing needs and challenges of facial plastic surgery practices. Copyright © 2010 Elsevier Inc. All rights reserved.

Espaços e fronteiras da "liberdade de expressão" em blogs na internet

OpenAIRE

Komesu,Fabiana

2010-01-01

Neste artigo, proponho discutir a noção corrente de "liberdade de expressão", comumente associada a práticas de escrita na internet, a exemplo de blogs. De uma perspectiva dos estudos da Análise do Discurso, interessa-me observar questões de ordem linguística e discursiva que possibilitam a emergência de certos enunciados em rede, em meio à trama da multiplicidade das relações sociais que condicionam o(s) dizer(es) na contemporaneidade. De maneira particular, busco caracterizar as condições d...

Research on Marketing Strategy Based on Mobile Internet%基于移动互联网的营销策略的研究

Institute of Scientific and Technical Information of China (English)

王铮

2013-01-01

　　With the development of 3G technology, the mobile Internet is increasingly becoming an important social media.Marketing communications based on mobile internet has a good degree of openness and information sharing . This paper analyzes the developmentand advantages of mobile Internet , elaborates marketing character based on mo -bile Internet, then proposes a marketing strategy based mobile Internet .%　　随着3G 技术的发展，移动互联网日益成为一种重要的社交媒体。基于移动互联网的营销传播具有很好的开放性和高度的信息共享度。本文分析了移动互联网的发展与优势，阐述了基于移动互联网的营销特点，提出了基于移动互联网的营销策略。

Acesso a informações de saúde na internet: uma questão de saúde pública? Access to health information on the internet: a public health issue?

Directory of Open Access Journals (Sweden)

Felipe Azevedo Moretti

2012-12-01

Full Text Available OBJETIVO: Avançar no entendimento sobre o perfil do usuário e as tendências de busca por informações de saúde na internet. MÉTODOS: As análises foram feitas a partir de 1.828 indivíduos que responderam a um questionário eletrônico disponibilizado em um portal de saúde de grande acesso. Paralelamente, por meio do método de "survey de elites", 20 especialistas foram entrevistados para avaliar estratégias de controle de qualidade das informações de saúde veiculadas na rede. RESULTADOS: Verificou-se o predomínio de usuários do gênero feminino que buscam informações para própria saúde(= 90%, que consideram a internet uma de suas principais fontes de informação em saúde (86% e passam de 5 a 35 horas na web por semana (62%. Atribui-se alta confiança às informações vindas de especialistas (76% e baixa confiança na televisão, rádio ou blogs (14%. CONCLUSãO: Conclui-se que a internet tem-se mostrado uma fonte de informação em saúde de grande relevância para população e que a certificação de sites é uma estratégia a ser considerada, na perspectiva de melhoria da qualidade das informações e promoção da saúde pública.OBJECTIVE: To progress in the understanding of the user profile and of search trends for health information on the internet. METHODS: Analyses were performed based on 1,828 individuals who completed an electronic questionnaire available on a very popular health website. At the same time, through the "elite survey" method, 20 specialists were interviewed, aiming at assessing quality control strategies regarding health information disseminated online. RESULTS: A predominance of female users who research information for themselves (= 90%, who consider the internet one of their main sources of health information (86%, and who spend from 5 to 35 hours online every week (62% was verified. High reliability is assigned to information from specialists (76%, and low reliability to television, radio, or

As políticas globais de governança e regulamentação da privacidade na internet

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Rebeca Hennemann Vergara de Souza

2014-06-01

Full Text Available Este trabalho tem como pano de fundo o contexto das políticas globais de propriedade intelectual, conjunto de acordos e ordenamentos jurídicos que, em grande medida, entre outras coisas, regulam também o fluxo de informação na internet. Através de uma descrição densa de impasses, disputas e estratégias a respeito da regulamentação da rede, busca-se compreender como se conforma um arcabouço comum às políticas globais de regulação da privacidade e da governança das trocas na internet, as quais impactam diretamente o uso que se faz nos e dos meios e tecnologias digitais. Neste artigo, partindo-se da descrição do contexto mais geral da produção de políticas globais, foca-se especificamente nos casos norte-americano e brasileiro de regulamentação da internet, com o objetivo de desvendar a racionalidade subjacente a esse sistema de produção de regras que atua sobre aquilo que estamos tomando como uma esfera pública, a internet e/ou as redes sociais digitais.

Fifteen Minutes of Fame? The Market Impact of Internet Stock Picks

OpenAIRE

Peter Antunovich; Asani Sarkar

2006-01-01

We examine 120 Nasdaq and Over-the-Counter "buy" recommendations made by Internet sites from April 1999 to June 2001. The stock picks show substantial short- and long-run price and liquidity gains, although no new information is revealed about them. For example, liquidity one year after the pick day remains higher for these stocks than for a sample matched according to size, book-to-market value, and liquidity in the preceding year. In addition, after controlling for fundamental and microstru...

Investor relations on the internet: Analysis of companies on the Serbian stock market

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Đorđević Bojan

2012-01-01

Full Text Available Stockholders and other interested parties used to exchange information in writing by means of physical submission, while today with just a click on any known company’s Internet page it is possible to acquire both the information needed and its financial situation. The aim of this work is to indicate the lack of corporate culture and investor communication on the Serbian stock market by analyzing investor relations via the e-communication tools of some of the best Serbian companies. This study investigates investor relations on the Internet of companies listed on the Belgrade Stock Exchange (BELEX 15 and BELEX LINE. For this purpose, the websites of the 20 largest listed companies of the Republic of Serbia were screened for investor relations items. Results obtained by using a three-stage model show that most companies in Serbia are at the second stage of internet investor relations, i.e., where information available through other sources is combined to better inform investors. In the third stage companies use the full interactive possibilities of the Internet for investor relations purposes. The author also stresses that the quality of investor relations must be a part of every company’s strategic vision.

[Direct-to-consumer genetic testing through Internet: marketing, ethical and social issues].

Science.gov (United States)

Ducournau, Pascal; Gourraud, Pierre-Antoine; Rial-Sebbag, Emmanuelle; Bulle, Alexandre; Cambon-Thomsen, Anne

2011-01-01

We probably did not anticipate all the consequences of the direct to consumer genetic tests on Internet, resulting from the combined skills of communication and genomic advances. What are the commercial strategies used by the companies offering direct-to-consumer genetic tests on Internet and what are the different social expectations on which they focus? Through a quantitative and qualitative analysis of the web sites offering such tests, it seems that these companies target a triple market based on: the "healthism" which raises health and hygiene to the top of the social values; the contemporary demands of the users to become actual actors of health decisions; and finally on the need for bio-social relationships. These three commercial strategies underlie various ethical and societal issues justifying a general analysis.

INFLUÊNCIA DOS STAKEHOLDERS NA ADOÇÃO DE ESTRATÉGIAS DE MARKETING VERDE

Directory of Open Access Journals (Sweden)

Benny Kramer Costa

2012-01-01

Full Text Available Este artigo tem como objetivo conhecer de que forma os stakeholders influenciam na adoção de estratégias de marketing verde sob a ótica da empresa Alfa, uma indústria moveleira situada no Rio Grande do Norte, Brasil. A metodologia utilizada teve uma abordagem qualitativa e utiliza o método do estudo de caso exploratóriodescritivo como modelo formal e sistemático do estudo científico. Segue as proposições teórico-conceituais de Polonsky (1995, Michell, Angle e Wood (1997 e Frooman (1999 como referências básicas que identifica e avalia o grau de importância dos stakeholders relevantes, mostra suas expectativas e necessidades e descreve as táticas utilizadas pelas empresas para a implantação de estratégias de marketing verde. O estudo descreve a realidade de uma indústria moveleira do Rio Grande do Norte, Brasil e mostra sua filosofia e contexto; identifica os stakeholders presentes, analisa o grau de importância de cada grupo relevante e mostra suas necessidades e expectativas e por fim, constata as mudanças ocorridas na organização na implantação de estratégias de marketing verde. A partir dos resultados obtidos conclui que os stakeholders são levados em consideração na adoção de estratégias de marketing verde, mesmo a empresa não possuindo a devida percepção estratégica necessária para avançar na adoção da filosofia do marketing verde. Este estudo de caso explora conhecimentos que podem ser apropriados e adequados por empresas de pequeno porte que atuem nesse segmento-tendência estratégico do marketing verde.

Internet na promoção da saúde: um instrumento para o desenvolvimento de habilidades pessoais e sociais Internet and health promotion: a tool for the development of individual and social skills

Directory of Open Access Journals (Sweden)

Helena Beatriz da Rocha Garbin

2012-01-01

Full Text Available O desenvolvimento de habilidades pessoais e sociais, no sentido da aquisição de maior controle e maior poder de decisão (Empowerment, é considerado estratégia de fundamental importância na promoção da saúde. O acesso à informação é uma das bases para tal. Muito vem sendo dito e escrito sobre o imenso potencial da internet, estudos apontam-na como um instrumento especial para obtenção de informação e de capacitação, tanto individual, quanto comunitária. Este texto se apoia na literatura científica nacional e internacional sobre promoção da saúde, informação e saúde na internet e divisão/exclusão digital, com o objetivo de discutir a possibilidade de utilização da rede como recurso em projetos voltados para a promoção da saúde, apontando pontos positivos e possíveis barreiras, com destaque para a questão da divisão/exclusão digital de boa parte da população brasileira. Os autores consideram que a internet pode vir a ser uma grande aliada na construção de projetos de promoção da saúde. No entanto, no desenvolvimento desses projetos, é fundamental considerar os potenciais riscos e compreender que as estratégias e programas na área da promoção da saúde precisam se adaptar às necessidades e possibilidades de cada local e levar em conta as diferenças sociais, culturais e econômicas.The development of individual and social skills, in the sense of acquiring greater control and produce empowerment, is considered a very important Health Promotion strategy. Access to information is one of the bases for such process. Much has been said and written about the immense potential of the internet, as studies point it as a special tool to obtain information and develop skills, both individual and communal. This article is based on national and international scientific literature on Health Promotion, Health Information on the internet and Digital Divide, with the aim of discussing the possibility of using the

Marketing na sociálních médiích se zaměřením na cestovní ruch

OpenAIRE

Scholz, Ondřej

2014-01-01

Master's thesis called Social Media Marketing Focusing on Tourism is devided into two parts. The first part examines general conditions for development of social media with regard to development of the internet and individual types of contemporary social media. The second part is focused on specifics of the tourism marketing. In this second part are also analyzed selected marketing activities of business entities in the tourism industry in social media. In the conclusion of the second part th...

Internet: desafio para uma contabilidade interativa

Directory of Open Access Journals (Sweden)

Armando Catelli

2001-04-01

Full Text Available O fenômeno explosivo da Internet, insuspeitado há 10 anos, e que hoje se expande de modo acelerado e abrangente em todas as atividades humanas, tem impactos relevantes também na contabilidade. A interatividade, como característica da nova forma de comunicação inaugurada com a Internet, apresenta desafios ao Sistema Contábil Gerencial, cujas respostas, na forma de uma visão interativa da empresa, do patrimônio e do processo de gestão, se expressam na abordagem do Sistema de Gestão Econômica. As insuficiências da Contabilidade Financeira em expressar a realidade das empresas da nova economia no mercado de capitais são igualmente identificadas. Ao mesmo tempo, são comentadas as oportunidades que se abrem à contabilidade financeira, com a divulgação das demonstrações mediante os recursos de linguagem da Internet, com base nos projetos desenvolvidos por entidades reguladoras, particularmente pelo International Accounting Standards Committee (IASC. Com o incremento da comunicação contábil interativa via Internet e com o aprofundamento do debate sobre a contabilização das empresas de ativos intelectuais intensivos, como as da nova economia, preconiza-se, sob a égide da interatividade, uma renovação da Contabilidade Financeira e sua maior aproximação da Contabilidade Gerencial, com base nos fundamentos da Teoria Contábil.The explosive phenomenon of the Internet, which was unsuspected ten years ago, and is now expanding in an accelerating and involving way in all human activities, has a relevant impact on accounting as well. Interactivity - one characteristic of the new communication form that was inaugurated by the Internet - raises challenges for the Management Accounting System, whose answers, in the form of an interactive view of the enterprise, its assets and its managing process, are expressed in the approach of the Economic Management System. The insufficiency of Financial Accounting to express the reality of the new

SUVREMENE TENDENCIJE U RAZVITKU MARKETINGA - OSVRT NA DIREKTNI MARKETING

OpenAIRE

Dvorski, Stjepan; Vranešević, Tihomir; Dobrinić, Damir

2004-01-01

Direktni marketing, kao marketinški pojam, javlja se početkom šezdesetih godina dvadesetog stoljeća, predstavljajući novi pristup u prodajnoj komunikaciji s tržištem. Za razliku od klasičnih metoda jednosmjernog komuniciranja (prodavač – kupac), direktni marketing se oslanja na dvosmjernu (interaktivnu) komunikaciju. Suštinu te komunikacije čini skup aktivnosti pomoću kojih prodavač izravno ulaže napore prema ciljanom potrošaču/korisniku kako bi dobio mjerljiv odgovor ili transakciju. V...

Comunidades em Redes Sociais na Internet: proposta de tipologia baseada no Fotolog.com Resumo (Tese

Directory of Open Access Journals (Sweden)

Raquel Recuero

2007-12-01

Full Text Available RECUERO, Raquel. Comunidades em Redes Sociais na Internet: proposta de tipologiabaseada no Fotolog.com. 2006. Tese (Doutorado em Comunicação e Informação - Programade Pós-Graduação em Comunicação e Informação, Universidade Federal do RioGrande do Sul - UFRGS, Porto Alegre, 2006.

OS EFEITOS DA INTERNET NA ACTIVIDADE TURÍSTICA

Directory of Open Access Journals (Sweden)

Célia Maria Quitério Ramos

2012-03-01

Full Text Available A Internet tem motivado o desenvolvimento do turismo, facilitou o acesso instantâneo e a distribuição de informação turística bem como o suporte e a reengenharia das reservas das organizações turísticas, permitindo a todos os utilizadores, sem necessidade de intermediários, aceder a informações turísticas e efectuar reservas de produtos turísticos. Como resultado, um mercado electrónico emergiu e a maioria dos fornecedores turísticos desenvolveu interfaces para comunicar directamente e eficientemente com os seus parceiros e com os clientes. Surgiu um novo tipo de viajante mais conhecedor, experiente e que procura valores excepcionais para as suas viagens. A interactividade desenvolvida entre os consumidores, produtos e profissionais do sector tem provocado alterações na cadeia de valor do turismo, nos canais de distribuição bem como tem motivado o surgimento de novas tendências associadas a este meio interactivo.

Everyone's Internet

Institute of Scientific and Technical Information of China (English)

YAO BIN

2010-01-01

@@ After more than 20 years, the Internet in China has become a big success. The country has the world's largest Intemet population that topped 420 million at the end of June. In the first six months of this year, China's Internet market reached 74.3 billion yuan (＄10.9 billion), the equivalent of 2009's total. Local businesses have risen to leaders on the Chinese market, as Chinese language search, instant messaging and online auction service providers have overwhelming advantages over foreign rivals.

Tools of online Marketing

OpenAIRE

Hossain, M. S.; Rahman, M. F.

2017-01-01

Abstract Online marketing is the most crucial issue in the modern marketing era but there was no previous research that could identify the tools of internet marketing before this study and it was the first study on the field of online marketing tools. This research was descriptive in nature and it has attempted to identify the major tools of internet marketing from the concepts of traditional marketing tools. Worldwide network is known as Internet that can exchange information between use...

Internet Access: How to Design and Test an Internet Use/Management Policy

National Research Council Canada - National Science Library

Montgomery, Doris

2001-01-01

The Internet is filled with tremendous marketing potential and vulnerabilities, organizations should develop polices that offer both Internet Usage/Management policies that are consisted with their organization...

INTERNET ADVERTISING: A PRIMER

OpenAIRE

Matthew N. O. Sadiku*, Shumon Alam, Sarhan M. Musa

2017-01-01

Internet advertising (IA) is using the Internet to market products and services to a large audience. In the current era of Internet commerce, companies have chosen to use Internet advertising and the trend is irreversible. The goal of Internet advertising is to drive customers to your website. Understanding some key concepts of Internet advertising is crucial to creating a strategy that will suit one’s business. This paper provides a brief introduction to Internet or online advertising.

Digital Marketing- A Study on Internet Advertising, SMS Advertising and Blog with emphasis on Alcohol Brands in Malaysia

OpenAIRE

Chan, Wai Fong

2007-01-01

The dynamic evolution of technologies offers boundless opportunities for marketing communication, especially for alcohol brands in Malaysia which are in the “semi-dark market” environment and are restricted from mass advertising, the introduction of digital marketing certainly gave rise to a new ray of hope. The aim of this study is to examine the consumers’ response toward the three marketing communication choices i.e. Internet ad, SMS ad and blog and recommend the method to capitalise on th...

Internetový marketing a nové trendy

OpenAIRE

Babec, Martin

2010-01-01

Internet population in Czech republic and its segmentation. Development of advertisement spending into internet. Types of internet advertising in the Czech republic. New trends of internet marketing (social networks, geolocation services, mobile marketing). Proposal of low-cost marketing campaign on internet (using wide range of communication channels of internet marketing).

Viagens e sexo on-line: a internet na geografia do turismo sexual

Directory of Open Access Journals (Sweden)

Piscitelli Adriana

2005-01-01

Full Text Available Considerando a relevância da Internet na constituição do mercado transnacional do sexo, neste texto analiso as imagens de mulheres da América do Sul que, difundidas no ciberespaço, se integram na alteração dos circuitos mundiais de turismo sexual. Argumento que embora haja uma íntima relação entre turismo sexual e desigualdade, a pobreza, nem sequer quando é extrema, garante o "sucesso" de um novo centro de turismo sexual. No marco de certas condições econômicas, aspectos culturais que se expressam na imbricação entre traços étnico/regionais e estilos de sexualidade operam à maneira de atração para o surgimento de novos alvos. Apresento, primeiro, as especificidades do espaço virtual analisado e uma caracterização de seus usuários. Descrevo, depois, as interações propiciadas pelo site e os códigos nele vigentes e, levando em conta as conceitualizações associadas a diferentes regiões, analiso as características das fronteiras etno-sexuais traçadas. Finalmente retomo meu argumento inicial, refletindo sobre como os processos de racialização que operam nesse espaço virtual participam nos deslocamentos na geografia mundial do turismo sexual.

Dissimilarity of E-marketing VS traditional marketing

OpenAIRE

Mehrdad Salehi; Hanieh Mirzaei; Mohammadreza Aghaei; Milad Abyari

2012-01-01

The revolution of information technology (IT) and communications has changed the way people conduct business today.Nowadays, most of the businesses are related to electronically instruments especially internet. Implementation of E-marketing can change the shape of business all over the world. Because of the rapid proliferation of the Internet, the World Wide Web (WWW) and electronic communication has created fast growing new electronic channels for marketing. If we surf through the internet, ...

Use of Internet viral marketing to promote smoke-free lifestyles among Chinese adolescents.

Science.gov (United States)

Ip, Patrick; Lam, Tai-Hing; Chan, Sophia Siu-Chee; Ho, Frederick Ka-Wing; Lo, Lewis A; Chiu, Ivy Wing-Sze; Wong, Wilfred Hing-Sang; Chow, Chun-Bong

2014-01-01

Youth smoking is a global public health concern. Health educators are increasingly using Internet-based technologies, but the effectiveness of Internet viral marketing in promoting health remains uncertain. This prospective pilot study assessed the efficacy of an online game-based viral marketing campaign in promoting a smoke-free attitude among Chinese adolescents. One hundred and twenty-one Hong Kong Chinese adolescents aged 10 to 24 were invited to participate in an online multiple-choice quiz game competition designed to deliver tobacco-related health information. Participants were encouraged to refer others to join. A zero-inflated negative binomial model was used to explore the factors contributing to the referral process. Latent transition analysis utilising a pre- and post-game survey was used to detect attitudinal changes toward smoking. The number of participants increased almost eightfold from 121 to 928 (34.6% current or ex-smokers) during the 22-day campaign. Participants exhibited significant attitudinal change, with 73% holding negative attitudes toward smoking after the campaign compared to 57% before it. The transition probabilities from positive to negative and neutral to negative attitudes were 0.52 and 0.48, respectively. It was also found that attempting every 20 quiz questions was associated with lower perceived smoking decision in future (OR = 0.95, p-value online game-based viral marketing programme was effective in reaching a large number of smoking and non-smoking participants and changing their attitudes toward smoking. It constitutes a promising practical and cost-effective model for engaging young smokers and promulgating smoking-related health information among Chinese adolescents.

Affiliate marketing - představení na základě aktuálních trendů

OpenAIRE

Zikmund, Marian

2013-01-01

Thesis "Affiliate Marketing: introduction and current trends," aims to inform about the possibilities of using this marketing tool and demonstrates its high efficiency. It is divided into three main parts: theoretical (basic information about affiliate marketing), practical (Affiliate marketing practice) and exhaustive (known affiliate programs and aggregators). There is the emphasis at the beginning on explaining what makes the concept of commission sales on the Internet so unique and why it...

Investigação sobre as Relações entre a Internet e as Mudanças Estratégicas, Exemplificadas no Mercado ImobiliárioResearching Relationships between the Internet and Strategic Change in the Real Estate MarketInvestigación sobre las Relaciones entre la Internet y los Cambios Estratégicos, Ejemplificadas en el Mercado Inmobiliario

Directory of Open Access Journals (Sweden)

RYNGELBLUM, Arnaldo

2006-05-01

Full Text Available RESUMOO objetivo do trabalho é investigar a afirmativa orientadora de que a Internet influencia as mudanças estratégicas das empresas. O tema é relevante, já que há indícios de que a Internet evolui rapidamente de uma ferramenta de comunicação para uma ferramenta diagnóstica e prognóstica, abrindo campos de ações competitivas. A pesquisa bibliográfica revelou uma lacuna na relação entre mudanças estratégicas e sinais de mercado oriundos da Internet. Para a pesquisa de campo, foi desenvolvido um instrumento específico para a investigação dessa relação e escolheu-se o ramo imobiliário, por suas características adequadas ao uso da Internet. Os resultados da pesquisa, com 67 técnicos do ramo imobiliário, revelaram a existência de uma clara compreensão sobre a importância estratégica da Internet, sustentando a afirmativa orientadora. Como contribuição metodológica, criou-se um instrumento que tem aplicabilidade e deve ser aperfeiçoado. Os resultados abrem perspectivas de discussões teóricas sobre o uso estratégico da Internet em vários campos de negócios, bem como possibilita um leque de pesquisas sobre cada uma das variáveis do instrumento.ABSTRACTThe aim of the work is to investigate the statement that the Internet influences in the strategic changes of the companies. The subject is relevant once there are indications that the Internet evolves quickly from tool of communication to a diagnostic and prognostic tool, opening fields of competitive activity. The bibliographical research revealed a gap in the relation between strategic changes and incoming market signals from the Internet. A specific instrument for the inquiry of this relation was developed and the real estate market was chosen to be surveyed due to its adequate characteristics in the use of the Internet. The results of the survey with 67 technician of the real estate market have disclosed a clear understanding of the strategic importance of the

Analysis of Food Safety Supervision of Internet Marketing%食品网络营销安全监管探讨

Institute of Scientific and Technical Information of China (English)

陈天华; 欧阳建文

2012-01-01

网络营销是信息时代产生的一种新的市场营销模式,与传统营销相比,在实时性、互动性、广泛性、便利性和成本控制等方面具有特定的优势,但网络营销存在安全隐患和监管的难点,监管机构应积极采取措施、完善相关法律法规、强化监管措施、创新监管方法,积极推进和扶持食品网络营销的健康发展,维护食品安全与消费者健康.%Internet marketing is a new marketing management mode produced by information age. Com- pared with traditional one, the internet marketing has the advantages of instantaneity, interactivity, uni- versality, convenience and cost control; however, it also has potential safety hazard and was difficult to supervise. Thus the supervision organization should take positive action, perfect the related laws, strengthen regulatory measure, create new ways to supervise, promote and support the healthy develop- ment of food internet marketing, to keep food safe and consumer healthy.

A precursor of market crashes: Empirical laws of Japan's internet bubble

Science.gov (United States)

Kaizoji, T.

2006-03-01

In this paper, we quantitatively investigate the properties of a statistical ensemble of stock prices. We focus attention on the relative price defined as X(t) = S(t)/S(0), where S(0), is the stock price for an onset time of the bubble. We selected approximately 3200 stocks traded on the Japanese Stock Exchange, and formed a statistical ensemble of daily relative prices for each trading day in the 3-year period from January 4, 1999 to December 28, 2001, corresponding to the period in which internet Bubble formed and crashed in the Japanese stock market. We found that the upper tail of the complementary cumulative distribution function of the ensemble of the relative prices in the high value of the price is well described by a power-law distribution, P(S>x) ˜x-α , with an exponent that moves over time. Furthermore we found that as the power-law exponents α approached two, the bubble burst. It is reasonable to suppose that it indicates that internet bubble is about to burst.

PENGGUNAAN TEKNOLOGI INTERNET DALAM BISNIS

Directory of Open Access Journals (Sweden)

Oviliani Yuliana

2000-01-01

Full Text Available The uses of internet in business are for information exchange, product catalog, promotion media, electronic mail, bulletin boards, electronic questioner, and mailing list. Internet can also be used for dialog, discussion, and consultation with customer online, therefore consumer can be proactively and interactively involved in designing, developing, marketing, and selling products. There are 2 methods for marketing products via internet, which are push and pull marketing. The advantages of internet in business strategy are global and interactive communication, information supply; consumer based service; increased cooperation; possibility to open new marketplace, product or services; and integrated the activity on-line. There are 2 applications in electronic commerce, which are business-to-business and business-to-consumer commerce. Electronic commerce payment transaction is arranged by Electronic Funds Transfer system, whereas the data security is governed by Secure Socket Layer, which then be developed to Secure Electronic Transaction. Abstract in Bahasa Indonesia : Internet dalam bisnis digunakan untuk pertukaran informasi, katalog produk, media promosi, surat elektronik, bulletin boards, kuesioner elektronik, dan mailing list. Internet juga bisa digunakan untuk berdialog, berdiskusi, dan konsultasi dengan konsumen secara on-line, sehingga konsumen dapat dilibatkan secara proaktif dan interaktif dalam perancangan, pengembangan, pemasaran, dan penjualan produk. Pemasaran lewat internet ada 2 metode, yaitu push dan pull marketing. Keunggulan strategi bisnis yang dapat diperoleh dari internet adalah komunikasi global dan interaktif; menyediakan informasi dan pelayanan sesuai dengan kebutuhan konsumen; meningkatkan kerja sama; memungkinkan untuk membuka pasar, produk, atau pelayanan baru; serta mengintegrasikan aktivitas secara on-line. Aplikasi Electronic Commerce ada 2, yaitu: Business-to-Consumer dan Business-to-Business Commerce. Pembayaran

[Aiming for the adolescent market: internet and video games, the new strategies of the tobacco industry].

Science.gov (United States)

Barrientos-Gutiérrez, Tonatiuh; Barrientos-Gutiérrez, Inti; Reynales-Shigematsu, Luz Myriam; Thrasher, James F; Lazcano-Ponce, Eduardo

2012-06-01

Exposure to tobacco advertisement is associated with smoking initiation among the youth, its elimination is a key objective to effectively curb the tobacco epidemic. Historically, the tobacco industry has pioneered the use of new communication technologies to keep and expand their market. Nowadays, Internet and video games have transcended the entertainment sphere, becoming significant media for massive communication and providing new opportunities for advertisement. The present essay reviews the existing literature on tobacco presence in the Internet and video games to define research and policy tasks required to develop effective means for tobacco advertisement regulation and control.

Vliv Internetu na konkurenci

OpenAIRE

Netolická, Daniela

2009-01-01

Internet has significant influence on competition. My diploma thesis analyze this influence by Michael E. Porter's model of five competitive forces and value chain Porter's theory is illustrated by many examples mostly from Czech market. This paper focus on reatil market and desrcibes his history on Hype Cycle created by analytic agency Garner, Inc. Large part of my work is concerned with marketing and adverticing on Internet. It describes advanateges of Internet advertising and compares it w...

Üniversite Kütüphanelerinde Bilgi Hizmetlerinin İnternet Aracılığıyla Pazarlanması / Marketing of Information Services at University Libraries via Internet

Directory of Open Access Journals (Sweden)

Umut Al

2002-04-01

Full Text Available Marketing concept, that had been important for for-profit organizations in the past, has now become an essential management tool for non-profit organizations as well. In time, university libraries which are non-profit organizations also started to make use of marketing methods and techniques. This descriptive study involves the Internet, marketing and university libraries within the same frame, and provides information about what should be done by university libraries in the process of marketing via Internet.

Evaluation of internet websites marketing herbal weight-loss supplements to consumers.

Science.gov (United States)

Jordan, Melanie A; Haywood, Tasha

2007-11-01

The aim of this study was to evaluate the quality and quantity of drug information available to consumers on Internet websites marketing herbal weight-loss dietary supplements in the United States. We conducted an Internet search using the search engines Yahoo and Google and the keywords "herbal weight loss." Website content was evaluated for the presence of active/inactive ingredient names and strengths and other Food and Drug Administration (FDA) labeling requirements. Information related to drug safety for the most common herbal ingredients in the products evaluated was compared against standard herbal drug information references. Thirty-two (32) websites were evaluated for labeling requirements and safety information. All sites listed an FDA disclaimer statement and most sites (84.4%) listed active ingredients, although few listed strengths or inactive ingredients. Based on the drug information for the most common ingredients found in the weight-loss dietary supplements evaluated, potential contraindications for cardiovascular conditions, pregnancy/nursing, and high blood pressure were listed most frequently (73%, 65.5%, and 37%, respectively), whereas few websites listed potential drug interactions or adverse reactions. Potential hazards posed by dietary supplements may not be accurately, if at all, represented on Internet websites selling these products. Since consumers may not approach their physicians or pharmacists for information regarding use of dietary supplements in weight loss, it becomes necessary for health care providers to actively engage their patients in open discussion regarding the use, benefits, and hazards of dietary supplements.

Everyone’s Internet

Institute of Scientific and Technical Information of China (English)

无

2010-01-01

After more than 20 years,the Internet in China has become a big success.The country has the world’s largest Internet population that topped 420 million at the end of June.In the first six months of this year,China’s Internet market reached 74.3 billion yuan($10.9 billion),the equivalent of 2009’s total.Local businesses have risen to

Use of Internet viral marketing to promote smoke-free lifestyles among Chinese adolescents.

Directory of Open Access Journals (Sweden)

Patrick Ip

Full Text Available PURPOSE: Youth smoking is a global public health concern. Health educators are increasingly using Internet-based technologies, but the effectiveness of Internet viral marketing in promoting health remains uncertain. This prospective pilot study assessed the efficacy of an online game-based viral marketing campaign in promoting a smoke-free attitude among Chinese adolescents. METHODS: One hundred and twenty-one Hong Kong Chinese adolescents aged 10 to 24 were invited to participate in an online multiple-choice quiz game competition designed to deliver tobacco-related health information. Participants were encouraged to refer others to join. A zero-inflated negative binomial model was used to explore the factors contributing to the referral process. Latent transition analysis utilising a pre- and post-game survey was used to detect attitudinal changes toward smoking. RESULTS: The number of participants increased almost eightfold from 121 to 928 (34.6% current or ex-smokers during the 22-day campaign. Participants exhibited significant attitudinal change, with 73% holding negative attitudes toward smoking after the campaign compared to 57% before it. The transition probabilities from positive to negative and neutral to negative attitudes were 0.52 and 0.48, respectively. It was also found that attempting every 20 quiz questions was associated with lower perceived smoking decision in future (OR = 0.95, p-value <0.01. CONCLUSIONS: Our online game-based viral marketing programme was effective in reaching a large number of smoking and non-smoking participants and changing their attitudes toward smoking. It constitutes a promising practical and cost-effective model for engaging young smokers and promulgating smoking-related health information among Chinese adolescents.

TURISMO DE AVENTURA E ECOTURISMO NA REGIÃO DA BODOQUENA: Internet e Planejamento

Directory of Open Access Journals (Sweden)

Amli Paula Martins de Miranda

2011-02-01

Full Text Available Normal 0 21 false false false PT-BR X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Tabela normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif";} Resumo: O artigo analisa a presença do turismo na Região da Bodoquena (MS, considerando seu planejamento e presença das redes de informação, na Internet, na busca do desenvolvimento regional. A metodologia, a partir de visita técnica e entrevistas

E-marketing and contemporary business

Directory of Open Access Journals (Sweden)

Ratković Milijanka

2007-01-01

Full Text Available Seems that internet use in business requires accomplishing the higher level of cultural and structural changes in organizations. That is why many companies use both traditional and interactive way of doing business by developing appropriate level of integration to create useful differential advantages. Marketing oriented companies pay great importance in establishing marketing strategy overarching many of marketing elements including internet - an ideal communication means for progress of different levels of relationships to target group. Internet and other digital technologies as well, present base for realization of marketing demands of companies which want to stay competing on today s market. Defining and developing of marketing plan based on internet and other digital technologies is essence of electronic marketing concept, while establishing of optimal relation between e-marketing elements and elements of traditional concept of marketing depends on experience and knowledge of company management.

Prospects for utilisation of non-vacancy Internet data in labour market analysis—an overview

Directory of Open Access Journals (Sweden)

Karolien Lenaerts

2016-01-01

Full Text Available Abstract Along with the advancement of the Internet in the last decade, researchers have increasingly identified the web as a research platform and a data source, pointing out its value for labour market analysis. This article presents a review of online data sources for this field. Specifically, the article introduces web-based research, focusing on the potential of relatively new data sources such as Google Trends, social networks (LinkedIn, Facebook and Twitter and Glassdoor (surveys. For these data sources, a review is done and recent empirical applications are listed. Web-based data can further our understanding of the dynamics of the labour market. JEL codes: E4, J2

MainXchange in the Classroom: The New Internet Stock Market Game. Teacher's Guide and Student Activities.

Science.gov (United States)

1998

This teaching guide/student activities booklet, for grades 6-9 and 7-11, outlines an Internet-based stock exchange simulation that allows students to learn about the stock market in a fun format. The simulation (the "MainXchange") described in the booklet offers students the opportunity to engage in "real-life" investing, while…

AFORIZAÇÕES E FEMINISMO NA INTERNET: ESTUDO DE FRASES CURTAS EMPREGADAS NO MOVIMENTO PRIMAVERA DAS MULHERES

Directory of Open Access Journals (Sweden)

Cristina Rothier Duarte

2017-04-01

Full Text Available Resumo: Neste trabalho, tratamos da análise de frases curtas que tiveram destaque nas redes sociais e em notícias que circularam na Internet, durante o último trimestre de 2015, ápice do movimento Primavera da Mulheres, com o objetivo de investigar o seu status de aforização, suas características enunciativas e o seu modo de funcionamento e de circulação. O corpus da pesquisa é composto pelas frases curtas Meu amigo secreto e Chega de fiu fiu, selecionadas na Internet por meio da ferramenta de busca do Google, bem como mediante trabalho interpretativo dos enunciados para a verificação de associação com o movimento feminista mencionado. Empregaremos como aporte teórico os estudos de análise do discurso de linha francesa, sobretudo, publicações de Dominique Maingueneau. Observamos durante a pesquisa que, de forma associada às aforizações estudadas, surgiram outras aforizações que, apesar de não terem se panaforizado, circularam significativamente na mídia eletrônica perpetuando a memória discursiva do Movimento Primavera das Mulheres. Por outro lado, percebemos também que o uso dessas frases assumiu outros discursos que, embora, muitas vezes, remetam-se à defesa de minorias, não mais traziam o discurso de combate ao machismo.

As redes sociais na internet e suas apropriações por jovens brasileiros e portugueses em idade escolar

Directory of Open Access Journals (Sweden)

Luiz Alexandre da Silva Rosado

Full Text Available O fenômeno das redes sociais on-line é marcante na atual fase da internet 2.0, tendo crescido vertiginosamente, a partir do ano 2005, com a adesão majoritária de jovens, que as acessam por computadores fixos e móveis, em plataformas dos mais variados tipos. Por meio delas, trocam mensagens e compartilham conteúdos os mais diversos. Diante desse cenário, com base em duas pesquisas convergentes, pretende-se discutir os usos e as apropriações das redes sociais on-line por jovens alunos do ensino fundamental e médio e destacar os pontos mais pertinentes da atual fase da internet nos contextos pessoal, familiar e escolar. Foram aplicados questionários, inspirados em modelo de pesquisa elaborado na Itália, a 404 alunos brasileiros de oito escolas no Rio de Janeiro e a 549 alunos portugueses de 11 escolas na região portuguesa de Castelo Branco. Com essa rica empiria, verificou-se em que pontos os jovens se aproximam dos ideais de uma nova subjetividade (o leitor imerso nas novas mídias e de um jovem naturalmente afeito aos suportes digitais (o nativo digital

Key Success Factors in Internet Advertising

OpenAIRE

Papadopoulos, Symeon

2009-01-01

Internet advertising (also known as online advertising) is the delivery of advertising messages and marketing communications through the Web. It has presented sustainable revenue growth since its inception in the mid-1990s. Internet advertising takes a multitude of forms, ranging from the “traditional” banners to today's rich media ads. Due to its wide success, internet advertising currently constitutes a significant marketing channel for a large number of firms, ranging from news agenci...

Marketing Verde: responsabilidade social e ambiental integradas na envolvente de marketingGreen Marketing: integrated social and environmental responsibility in the marketing environmentMarketing Verde: responsabilidad social y ambiental integrada en la envolvente de marketing

Directory of Open Access Journals (Sweden)

DALMORO, Marlon

2009-03-01

Full Text Available RESUMOO presente estudo tem como objetivo principal analisar e descrever como a responsabilidade social e ambiental está integrada na envolvente de marketing de uma unidade franqueada da Companhia Coca-Cola. Ao encontro das percepções de Karna, Hansen e Juslin (2001, a envolvente de marketing é descrita, baseada em três níveis hierárquicos: marketing estratégico, estrutural e funcional. Neste sentido, realizou-se uma abordagem qualitativa com estudo de caso, no qual os dados foram coletados, por meio de entrevistas semiestruturadas com pessoas envolvidas no processo de gestão ambiental e social da empresa franqueada. No tratamento dos dados foi utilizada análise de conteúdo. Na percepção dos entrevistados, a empresa encontra-se em um avançado processo de integração em toda a organização de uma cultura de marketing verde, principalmente, pela relação de franqueado, mantida com a Companhia Coca-Cola. Observou-se que a empresa franqueada, bem como a companhia, de modo geral, encontram-se numa situação pró-ativa em termos de marketing verde, mesmo que o ambiente institucional não cumpra com o seu papel na plenitude.ABSTRACTThis study aims to describe and analyze as social and environmental responsibility is integrated in the marketing strategy of a Coca-Cola Company franchisee. By the perceptions of Karna, Hansen and Juslin (2001, environment marketing is described based on three hierarchical levels: strategic, structural and functional marketing. There has been developed a qualitative approach through case study, in which the data were collected through semi-structured interviews with people involved in the process of environmental and social management of the franchisee company. Data treatment was used in the analysis of content. In the interviewer’s perception, the company is in advanced process of integration across the organization of a green marketing culture, primarily by the relationship of the franchisee maintained

Panfletagem digital – espaço público, comunicação institucional e internet

Directory of Open Access Journals (Sweden)

José Aparecido de Oliveira

2009-05-01

Full Text Available Resumo O presente artigo faz parte de uma pesquisa sobre os espaços de discussão criados, a partir da internet, entre os membros clérigos e leigos da Igreja Metodista, nos meses que antecederam o 18º Concílio Geral, realizado em 2006, conclave que resultou na saída da instituição dos organismos ecumênicos em que atua e que ajudou a fundar. O objetivo consistiu em avaliar as possibilidades e limitações da internet como emergente espaço público ampliado para as instituições. A análise teve como suporte os fundamentos da literatura nos aspectos da história dos meios de comunicação; comunicação política, espaço público e marketing político. O suporte histórico foram os fenômenos da Reforma Protestante e do Movimento Metodista, na Inglaterra do século XVIII. Os resultados permitem inferir que as novas tecnologias apresentam desafios para as instituições como o paradoxo democratização-fragmentação da autoridade. Palavras-chave: Poder e visibilidade; Espaço público; Marketing político; Comunicação institucional; Democratização. Abstract This article is part of a research work on the discussion spaces created by the Internet for the clergy and lay members of the Methodist Church, in the months preceding the 18th General Council, carried out in 2006, and resulting in the institution’s withdrawing from the ecumenical organisms where it worked and which it help founding. The research aimed at evaluating the possibilities and limitations of the Internet as an emerging public space opened to institutions. The analysis was based on the literature concerning the history of communication media; political communication, public space and political marketing. The historical background focused on the phenomena of Protestant Reform and the Methodist Movement in 18th–century England. Results indicate that the new technologies pose challenges to institutions, such as the paradox democratization-fragmentation of

Enhancing the use of internet banking in an emerging market

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Jacques Nel

2014-11-01

Full Text Available Electronic banking services such as internet banking offer bank clients substantial benefits over traditional banking channels. Although internet banking has been around for many years, increasing the use of the service by bank clients remains a priority for many managers of internet banking services. To address this managerial concern, the study investigates the factors that contribute to the enhanced use of internet banking by bank clients. Based on a literature review, internet-banking factors that could influence bank clients’ actual use of internet banking were identified. Data were collected from 1 156 users of internet banking. The results of the study showed that two factors influence internet banking usage, namely internet banking facilitating conditions and internet banking risk beliefs. The more favourable internet banking facilitating conditions are perceived to be, the more likely bank clients are to increase their use of internet banking. On the other hand, the greater the perceived risks associated with internet banking, the less the chances are that clients will do their banking through the internet. On the basis of these results, recommendations are provided to enhance the use of internet banking.

4C理论在网络营销中的应用解析%Analysis of the Application of 4C Theory in Internet Marketing

Institute of Scientific and Technical Information of China (English)

刘生慧

2012-01-01

4C理论是在现代经济形势下以消费者为导向的网络营销理念,主要涉及消费者、成本、便利和沟通四个要素。4C理论可以给网络营销计划的制定、执行和完善带来较为全面的、系统的指导,有利于建立良好的网络营销策略。%4C theory is a consumer-oriented internet marketing concept in the modern economic situation,including consumer,cost,convenience and communication.it can be used to direct the development,implementation and improvement of the internet marketing project comprehensively and systematically,so that the favorable internet marketing strategy can be constructed.

The internet as an alternative path to internationalization?

OpenAIRE

Sinkovics, Noemi; Sinkovics, Rudolf R.; Jean, Ruey Jer Bryan

2013-01-01

Purpose: While the internet enjoys increasing interest regarding its potential to extend the global reach of firms, especially small and medium-sized firms (SMEs), little work has been done on the viability of the internet as a new and effective path to internationalization. Specifically, it is unclear how the internet can successfully support export marketing. The purpose of this paper is to examine the drivers and performance outcomes of two patterns of internet use supporting export market...

Konsep Pemasaran Melalui Internet

OpenAIRE

Nurbasari, Anny

2002-01-01

Tulisan ini mencoba membuka wawasan kita untuk mengenal dan mendalami paradigma baru dalam manajemen pemasaran, yang berkaitan dengan kemajuan teknologi pemasaran khususnya pemasaran internet (internet marketing).Pemasaran lewat internet sebagai media komunikasi baru makin lazim dilakukan dan makin berpengaruh karena efisiensinya (lengkap, detail, akurat, cepat, mudah, hemat, murah, dan berjangkauan luas). Secara otomatis ini meningkatkan customer intimacy dan customer satisfaction.

Chemical Composition and Labeling of Substances Marketed as Selective Androgen Receptor Modulators and Sold via the Internet.

Science.gov (United States)

Van Wagoner, Ryan M; Eichner, Amy; Bhasin, Shalender; Deuster, Patricia A; Eichner, Daniel

2017-11-28

Recent reports have described the increasing use of nonsteroidal selective androgen receptor modulators, which have not been approved by the US Food and Drug Administration (FDA), to enhance appearance and performance. The composition and purity of such products is not known. To determine the chemical identity and the amounts of ingredients in dietary supplements and products marketed and sold through the internet as selective androgen receptor modulators and compare the analyzed contents with product labels. Web-based searches were performed from February 18, 2016, to March 25, 2016, using the Google search engine on the Chrome and Internet Explorer web browsers to identify suppliers selling selective androgen receptor modulators. The products were purchased and the identities of the compounds and their amounts were determined from April to August 2016 using chain-of-custody and World Anti-Doping Association-approved analytical procedures. Analytical findings were compared against the label information. Products marketed and sold as selective androgen receptor modulators. Chemical identities and the amount of ingredients in each product marketed and sold as selective androgen receptor modulators. Among 44 products marketed and sold as selective androgen receptor modulators, only 23 (52%) contained 1 or more selective androgen receptor modulators (Ostarine, LGD-4033, or Andarine). An additional 17 products (39%) contained another unapproved drug, including the growth hormone secretagogue ibutamoren, the peroxisome proliferator-activated receptor-δ agonist GW501516, and the Rev-ErbA agonist SR9009. Of the 44 tested products, no active compound was detected in 4 (9%) and substances not listed on the label were contained in 11 (25%). In only 18 of the 44 products (41%), the amount of active compound in the product matched that listed on the label. The amount of the compounds listed on the label differed substantially from that found by analysis in 26 of 44 products

Study on the contract characteristics of Internet architecture

Science.gov (United States)

Fu, Chuan; Zhang, Guoqing; Yang, Jing; Liu, Xiaona

2011-11-01

The importance of Internet architecture goes beyond the technical aspects. The architecture of Internet has a profound influence on the Internet-based economy in term of how the profits are shared by different market participants (Internet Server Provider, Internet Content Provider), since it is the physical foundation upon which the profit-sharing contracts are derived. In order to facilitate the continuing growth of the Internet, it is necessary to systematically study factors that curtail the Internet-based economy including the existing Internet architecture. In this paper, we used transaction cost economics and contract economics as new tools to analyse the contracts derived from the current Internet architecture. This study sheds light on how the macro characteristics of Internet architecture effect the microeconomical decisions of market participants. Based on the existing Internet architecture, we discuss the possibility of promoting Internet-based economy by encouraging user to connect their private stub network to the Internet and giving the user more right of self-governing.

E-Marketing- A Global Perspective

OpenAIRE

Parminder Kaur; Dr. Ashutosh Pathak

2015-01-01

E-commerce provides the capability of buying and selling products, information and services on the Internet and other online environments . E-Marketing is also known as web marketing , Online marketing and internet marketing. E- Marketing is a management process . The aim of e-marketing is marketing is establish maintain and long-term relationship with customers. Online Marketing includes identify unmet needs, producing products and services to meet those need and pricing, distrib...

Internet food marketing strategies aimed at children and adolescents: a content analysis of food and beverage brand web sites.

Science.gov (United States)

Weber, Kristi; Story, Mary; Harnack, Lisa

2006-09-01

Americans are spending an increasing amount of time using "new media" like the Internet. There has been little research examining food and beverage Web sites' content and marketing practices, especially those that attract children and adolescents. The purpose of this study was to conduct a content analysis of food- and beverage-brand Web sites and the marketing techniques and advertising strategies present on these sites. The top five brands in eight food and beverage categories, 40 brands in total, were selected based on annual sales data from Brandweek magazine's annual "Superbrands" report. Data were collected using a standardized coding form. The results show a wide variety of Internet marketing techniques and advertising strategies targeting children and adolescents. "Advergaming" (games in which the advertised product is part of the game) was present on 63% of the Web sites. Half or more of the Web sites used cartoon characters (50%) or spokescharacters (55%), or had a specially designated children's area (58%) with a direct link from the homepage. With interactive media still in its developmental stage, there is a need to develop safeguards for children. Food and nutrition professionals need to advocate for responsible marketing techniques that will support the health of children.

Seniorský marketing

OpenAIRE

Vojtová, Markéta

2009-01-01

The thesis "Marketing of Elderly People" follow up on the issue of marketing focused on the generation aged over fifty years. Describes the specifics of this generation in the context of the consumer behavior. In the practical part of the thesis is conducted marketing research dedicated to consumables behavior of seniors in regard to Internet commerce. For marketing research was used questionnaire. Analysis of the results obtained information on the relationship of seniors to Internet trading...

Internet pricing: una breve rassegna critica (Internet Pricing: A Short Critical Survey

Directory of Open Access Journals (Sweden)

Claudio Sardoni

2001-03-01

Full Text Available In the article, some recent literature on Internet pricing is surveyed. The author looks at the topic by setting it in the more general framework of the analysis of activities that can be regarded as similar to Internet from the technological and economic point of view. In particular, attention is focused on the problem of the divergence between private and social costs when there occurs network congestion and the problem of efficient prices in activities characterized by the existence of peak-loads. The author argues that dealing with such issues in the context of Internet cannot be reduced to a straightforward application of traditional results of welfare economics and the literature on peak-load pricing. In a competitive market with similar features to the market for Internet services, it is well possible that there do not exist incentives that induce firms to adopt price systems such as to prevent and/or eliminate congestion. Further theoretical and analytical developments are then in order.

An Internet Application To Relieve Constraints in the Flow of Technical Information--The Virtual Technology Market (VTM).

Science.gov (United States)

Beverly, James E.; Xue, Lan; Lee, Chung-Shing

1996-01-01

Reports on the use of the Internet and World Wide Web as a virtual technology market (VTM) for information and technology transfer. The project focuses on creating awareness of technology demand (problems) and linking it to technology supply (solutions) in the field of particle technology and multiphase processes in the chemical industry. Benefits…

How Europe Formulates Internet Policy

DEFF Research Database (Denmark)

Savin, Andrej

2014-01-01

This article discusses the interplay of carrier and content regulatory layers in European internet law, how the 'Single Market' agenda informs and influences these layers and whether the proposed EU Connected Continent Regulation may solve some of the difficulties. The article starts with a brief...... overview of EU policy making in the area of telecommunications, moves on to explain the 'Single Market' background of EU internet regulation and looks at present telecommunications policy in its potential for the future. The main claim is that the origins of EU telecommunications policy can help understand...... and explain more general limitations of internet regulation and its more recent transformations. One of the main conclusions is that the 'Single Market' paradigm as understood in the 1990s or 2000s may not be best suited for the dynamic digital world of today....

Interpretation of Internet technology

DEFF Research Database (Denmark)

Madsen, Charlotte Øland

2001-01-01

Research scope: The topic of the research project is to investigate how new internet technologies such as e-trade and customer relation marketing and management are implemented in Danish food processing companies. The aim is to use Weick's (1995) sensemaking concept to analyse the strategic...... processes leading to the use of internet marketing technologies and to investigate how these new technologies are interpreted into the organisation. Investigating the organisational socio-cognitive processes underlying the decision making processes will give further insight into the socio...

A experiência UbuWeb: arte e arquivo na internet

Directory of Open Access Journals (Sweden)

Rodrigo José Brasil Silva

2014-12-01

Full Text Available http://dx.doi.org/10.5007/1807-9288.2014v10n2p3 A partir de uma análise do website de arte de “vanguarda” UbuWeb, este artigo pretende refletir sobre os conceitos e as premissas teóricas que norteiam a concepção do website, considerado uma referência de conteúdo artístico e cultural por muitos artistas e intelectuais. Busca-se verificar quais foram as prerrogativas utilizadas para a sua criação e quais os conceitos teóricos que lhe servem de referência. A análise do website suscita também reflexões sobre os critérios adotados para o arquivamento e compartilhamento dos bens culturais e artísticos na internet, a possibilidade de interatividade e criação coletiva, os direitos autorais e a própria concepção de autoria das obras.

A busca de informação na Internet: um estudo do comportamento de bibliotecários e estudantes de ensino médio

Directory of Open Access Journals (Sweden)

Veridiana Abe

Full Text Available A presente pesquisa objetivou identificar o comportamento de busca de informação na Internet de bibliotecários e estudantes de ensino médio em oito escolas particulares dos municípios de Itajaí e Florianópolis, estado de Santa Catarina, Brasil. Este estudo entende que o desafio crítico para as escolas é possibilitar o aprendizado a partir de uma variedade de fontes de informação, pois a tecnologia, particularmente a Internet, modifica o ambiente de aprendizagem na escola. Os objetivos desta pesquisa foram averiguar como os bibliotecários compreendem o processo de busca de informação na Internet pelos estudantes e como prestam auxílio a eles, bem como averiguar como se processa a busca de informação pelos estudantes. Os instrumentos de coleta de dados utilizados na pesquisa foram um questionário aplicado a 8 bibliotecários, mais um questionário e um roteiro aplicados a 38 estudantes. A pesquisa teve abordagem quanti-qualitativa e análise de conteúdo. Emprega os pressupostos teóricos do Information Search Process de Carol Kuhlthau para investigar como os estudantes buscam a informação. As análises dos dados permitiram inferir que os bibliotecários avaliam que a busca de informação realizada pelos estudantes é um processo que desenvolvem de forma autônoma e com facilidade, que estes atingiram uma percepção mais acurada da Internet, e que são otimistas em relação à informação que recuperam, ainda que incerteza e dúvida sejam sentimentos presentes no decorrer da busca de informação.

The root cause of patient safety concerns in an Internet pharmacy.

Science.gov (United States)

Montoya, Isaac D

2008-07-01

The Internet has become a revolutionary technology that affords worldwide opportunities never seen before. One such opportunity is the purchase of drugs over the Internet and the business of Internet pharmacies which has become prolific. Associated with this proliferation is the concern for patient safety. Numerous studies have shown that drugs purchased over the Internet come from pharmacies in a country other than the one where the patient resides and these pharmacies are not licensed, sometimes provide drugs without a prescription and that are not of the same composition as they should be, and do not provide adequate directions to the patient. In addition, the packaging of the drugs may be compromised resulting in altered medication. This paper examines the root cause of patient safety issues in Internet pharmacies. A review of the literature including the marketing literature was conducted. Healthcare marketing concepts guide business owners to identify patients' wants and distinguish them from their needs. Marketing principles detail aggressive marketing strategies within an organization's mission and in an ethical manner. Some Internet pharmacies misinterpret proven marketing principles and become overly aggressive in the market place focusing only on sales and profit rather than focusing on patient safety and long-term success of the Internet pharmacy.

Marketing legal services on the Internet

Directory of Open Access Journals (Sweden)

Alicja Mikołajczyk

2014-09-01

Full Text Available This article describes accessible means of marketing legal services under restrictive regulations in the Polish market. As attorneys-at-law and legal advisers face significant legal and ethical limitations in their market communication, they are forced to seek alternative tools of promoting their services and reaching potential clients. Electronic media turned out to be an effective and convenient channel in marketing legal services, often prevailing offline marketing communication. The article presents legal restrictions in the market, with emphasis to fundamental barriers that prevent implementation of traditional marketing tools and techniques broadly available in market communication. The second part presents selected tools of online marketing applicable in promotion of legal services, examplified with their use in practice.

Marketing Verde: responsabilidade social e ambiental integradas na envolvente de marketing

Green Marketing: integrated social and environmental responsibility in the marketing environment

Marketing Verde: responsabilidad social y ambiental integrada en la envolvente de marketing

OpenAIRE

DALMORO, Marlon; VENTURINI, Jonas Cardona; PEREIRA, Breno Augusto Diniz

2009-01-01

RESUMOO presente estudo tem como objetivo principal analisar e descrever como a responsabilidade social e ambiental está integrada na envolvente de marketing de uma unidade franqueada da Companhia Coca-Cola. Ao encontro das percepções de Karna, Hansen e Juslin (2001), a envolvente de marketing é descrita, baseada em três níveis hierárquicos: marketing estratégico, estrutural e funcional. Neste sentido, realizou-se uma abordagem qualitativa com estudo de caso, no qual os dados foram coletados,...

Is the Internet making markets more efficient? The evidence according to price indicators in Spain

OpenAIRE

Sabaté i Garriga, Ferran; Cañabate Carmona, Antonio; Cobo Valeri, Erik; García, Dominie

2009-01-01

It has been theorized that low search costs associated with e-commerce imply greater levels of efficiency relative to the conventional retail channels. Multiple empirical studies confirm this hypothesis concerning price level, although the evidence is mixed relative to price dispersion. This article empirically compares the efficiency of the Internet with the conventional retail channel through 4 price indicators for the CD market. The results, based on 1,603 prices collected in Spain, are su...

Transnacionalidade dos princípios da não-violação de privacidade na internet

Directory of Open Access Journals (Sweden)

Rachel Benedelli

2006-06-01

Full Text Available Este artigo tem como objetivo esclareceralguns mitos em relação à internet, principalmentesobre que não se poderia ter uma regulamentaçãodo Estado e que haveria liberdade absoluta nesseespaço. Então, como conseqüência desses mitos,a internet poderia ser usada de maneira indevida,causando uma aparente desordem nessa rede, comoa vulneração à intimidade, que leva à ofensa à honrados indivíduos. No entanto, é apresentado, aqui,que o ciberespaço tem mais regulamentos do quese supunha, haja vista que os princípios discutidosestão presentes na maioria dos EstadosDemocráticos de Direito.This article has as objective to clarifysome myths in relation to the internet, mainly onthat if it could not have a regulation of the Stateand that would have absolute freedom in thisspace. Then, as consequence of this myth, theInternet is used in improper way, causing anapparent clutter in this net, as the vulneração tothe privacy, that it leads to the offence to thehonor of the individuals. However, it is presented,here, that net has more regulations of what wasassumed, it has seen that the principles arguedhere are gifts in the majority of the DemocraticStates of Right.

Proposal of marketing comunication for selected product

OpenAIRE

Dovičin, Martin

2015-01-01

This bachelor thesis is dedicated to analysis of marketing communication for se- lected product on the Internet and afterwards propose appropriate marketing communication strategy on the Internet. The thesis also describes the available options of marketing communication on the internet and defines the differences in consumer behaviour related to the online environment.

Zhodnocení marketingové strategie společnosti Nike cílené na ženy se zaměřením na internet a sociální sítě

OpenAIRE

Jochmanová, Helena

2015-01-01

The goal of this diploma thesis is to describe current and past marketing activities of Nike, Inc. in particular and to focuse on the company's marketing campaigns targeted at women (Nike Women). This thesis also wants to describe current influence of the Internet and social networks in marketing, the main characteristics of marketing targeted at women and to describe ongoing Nike Women campaign. Main goal of this diploma thesis is to evaluate its own survey, which is required to determine th...

Use of Internet Viral Marketing to Promote Smoke-Free Lifestyles among Chinese Adolescents

Science.gov (United States)

Ip, Patrick; Lam, Tai-Hing; Chan, Sophia Siu-Chee; Ho, Frederick Ka-Wing; Lo, Lewis A.; Chiu, Ivy Wing-Sze; Wong, Wilfred Hing-Sang; Chow, Chun-Bong

2014-01-01

Purpose Youth smoking is a global public health concern. Health educators are increasingly using Internet-based technologies, but the effectiveness of Internet viral marketing in promoting health remains uncertain. This prospective pilot study assessed the efficacy of an online game-based viral marketing campaign in promoting a smoke-free attitude among Chinese adolescents. Methods One hundred and twenty-one Hong Kong Chinese adolescents aged 10 to 24 were invited to participate in an online multiple-choice quiz game competition designed to deliver tobacco-related health information. Participants were encouraged to refer others to join. A zero-inflated negative binomial model was used to explore the factors contributing to the referral process. Latent transition analysis utilising a pre- and post-game survey was used to detect attitudinal changes toward smoking. Results The number of participants increased almost eightfold from 121 to 928 (34.6% current or ex-smokers) during the 22-day campaign. Participants exhibited significant attitudinal change, with 73% holding negative attitudes toward smoking after the campaign compared to 57% before it. The transition probabilities from positive to negative and neutral to negative attitudes were 0.52 and 0.48, respectively. It was also found that attempting every 20 quiz questions was associated with lower perceived smoking decision in future (OR  = 0.95, p-value non-smoking participants and changing their attitudes toward smoking. It constitutes a promising practical and cost-effective model for engaging young smokers and promulgating smoking-related health information among Chinese adolescents. PMID:24911010

Magazines for children and young people and the links to Internet food marketing: a review of the extent and type of food advertising.

Science.gov (United States)

Cowburn, Gill; Boxer, Anna

2007-10-01

To examine the nature of the link between food advertising in UK magazines aimed at children and young people and Internet food marketing, to establish whether consideration should be given to tightening existing controls. A review and descriptive analysis of food advertising found in a sample of the top five magazine titles aimed at a range of ages of children and young people between November 2004 and August 2005 and of the Internet food marketing sites to which readers were directed. Food advertising appeared as 'cover-mount' free gifts and as part of the main bound issue. Children aged 6-10 years were the most frequent recipients of food-based free gifts, all of which were confectionery. No food advertising was found in magazines aimed at pre-school children and it formed a small percentage of total advertising in the magazines aimed at children of school age and above. Most food advertisements were for 'less healthy' foods, although advertisements for 'healthier' food products did appear infrequently. Almost half of food advertisements directed readers towards Internet food marketing sites. We found evidence that these sites are using at least some of the 'marketing tricks' which have been identified as a cause for concern. Proposed restrictions on broadcast media may lead to more food advertising via other non-broadcast means. We suggest monitoring the effect of such changes in print and online advertising and that consideration be given to restricting marketing techniques used on websites aimed at children and young people.

Processo de participação coletiva na internet: uma ética para o ciberespaço = The process of collective participation on the internet: ethics to the cyberspace

Directory of Open Access Journals (Sweden)

Parode, Fábio Pezzi

2015-01-01

Full Text Available Este ensaio tem como objetivo problematizar o papel da internet como agente de difusão de informação, ferramenta produtora de conhecimento e cultura. Os processos participativos em rede, as comunidades virtuais, colocam em evidência as tensões entre um antigo modelo calcado em estruturas de poderes centralizados, e a emergência de uma ordem dispersiva e fragmentária na dinâmica social. É nesse contexto que surgem as polêmicas em torno do Marco Civil da Internet, nosso objeto de estudo. A instauração do Marco Civil, deu lugar à concepção e busca de regulação da internet como patrimônio coletivo. Nosso objetivo é analisar o Marco Civil, no quadro das politicas de promoção do acesso à internet, através de um diálogo entre comunicação, ética e filosofia, questionando seus princípios fundamentais quanto ao pluralismo e a diversidade cultural, a fim de produzir uma reflexão fundamentada sobre os eixos reguladores deste projeto de Lei

Marketing strategy for internet startup Vegetaria

OpenAIRE

Protchenko, Angelina

2017-01-01

The primary purpose of this Bachelors thesis is to develop a marketing strategy, demonstrating how the new website can be developed and marketed online. The thesis is divided into theoretical and practical parts. The theoretical part provides an overview on planning a marketing strategy for a new business in general. It involves definitions and process of marketing, describes a marketing plan structure in detail, outlines main components of the marketing mix and illustrates the process of cre...

Internet jako prostředek komunikace a propagace firem

OpenAIRE

Štroffek, Martin

2015-01-01

The aim of the thesis is to find the optimal internet communication strategy of the company. The work consists of a theoretical and a practical part. The theoretical part describes the concepts of marketing, internet marketing, SEO optimization, WWW, advertising on the internet, social networks. The practical part on the example of the company SOLAR STOP Czech a.s. shows the optimization of internet promotion and comparison with the previous version including benefits.

Criação de páginas na internet, através do software, Front Page no processo ensino-aprendizagem como facilitador

Directory of Open Access Journals (Sweden)

Gildenir Carolino Santos

2001-01-01

Full Text Available Este artigo tem como objetivo, mostrar a capacidade de aprendizagem de duas pessoas, funcionárias da Biblioteca da Faculdade de Educação da UNICAMP, que possuem apenas conhecimentos em informática, e que através de um facilitador, aprenderão a utilizar o software Front Page (Microsoft para a elaboração de páginas na Internet, na linguagem HTML. This paper have how objective, to show the capacity of learning between two peoples, staff of Library of Faculty of Education/UNICAMP, that they can only knowledge in infomatics, and that através de um facilitador, will be to learn the to utilize the Front Page (Microsoft software for the elaborate the pages in the Internet, in HTML language.

Questes de mtodo: Aspectos da prtica de pesquisa em internet Method issues: practical aspects of Internet research

Directory of Open Access Journals (Sweden)

Simone Bueno da Silva

2012-01-01

Full Text Available O livro Mtodos de pesquisa para internet aborda perspectivas metodolgicas para a pesquisa emprica na comunicao digital, alm de oferecer elementos para discusses centradas na internet ou que a utilizem como instrumento de pesquisa. Partindo da vivncia das pesquisadoras, debate, a partir de uma perspectiva crtica, estratgias metodolgicas que buscam otimizar a coleta e anlise de dados, tratados em relao com a iluminao do problema de pesquisa e perspectivas tericas.The book Research methods for internet approaches methodological perspectives for empirical research in digital communications, besides offering elements for discussions centered on the internet or that use it as a research instrument. Based on the experience of researchers, describes and discusses, from a critical perspective, methodological strategies to optimize the collection and analysis of data, treated in relation with the revealing of the research problem and theoretical perspectives.

DSHEA's third-party literature exemption; mail order sales, direct marketing, and Internet use.

Science.gov (United States)

Raubicheck, C J

1999-01-01

This article examines ways in which marketers of dietary supplements can make use of the "third-party literature" section of the Dietary Supplement Health and Education Act of 1994 (DSHEA). This provision permits persons or entities, other than manufacturers or distributors, to distribute to consumers certain publications in connection with the sale of particular supplements. These publications may include statements about the therapeutic benefits of such products without subjecting the products to regulation by the Food and Drug Administration (FDA) as unapproved new drugs. Specifically, this article addresses the following: Can a dietary supplement manufacturer or distributor send third-party literature about a dietary supplement to a customer in a mail order sales transaction? Can third-party literature be disseminated by mail with dietary supplement catalogues only? Can third-party literature be disseminated by sales representatives engaged in direct marketing of dietary supplements? Can third-party literature appear on the Internet? The answer appears to be affirmative in each of these situations.

Influência da internet na comunidade acadêmico-científica da área de saúde pública The Internet influence on the academic-scientific public health community

OpenAIRE

Angela Maria Belloni Cuenca; Ana Cristina d'Andretta Tanaka

2005-01-01

OBJETIVO: Verificar a influência da internet nas atividades acadêmico-científicas da comunidade brasileira que atua na área de saúde pública. MÉTODOS: Estudo descritivo, centrado na opinião de 237 docentes vinculados aos programas de pós-graduação em saúde pública, nos níveis mestrado e doutorado, no Brasil, em 2001. Para a obtenção dos dados, optou-se por questionário auto-aplicado via web e correio postal. A análise estatística foi feita por meio de proporções, médias e desvios-padrão. RESU...

Marketing legal services on the Internet

OpenAIRE

Alicja Mikołajczyk

2014-01-01

This article describes accessible means of marketing legal services under restrictive regulations in the Polish market. As attorneys-at-law and legal advisers face significant legal and ethical limitations in their market communication, they are forced to seek alternative tools of promoting their services and reaching potential clients. Electronic media turned out to be an effective and convenient channel in marketing legal services, often prevailing offline marketing communication. The artic...

The Marketing Mix in the Online Environment

Directory of Open Access Journals (Sweden)

Talpau A.

2014-12-01

Full Text Available : The introduction of the Internet into our lives has brought many opportunities that affected also marketing. With the development of the Internet, online sales (e-sales have become more common in every day society and in a certain extend even replaced components of the traditional environment. The Internet is a new channel of communication which brings new opportunities in marketing. Nowadays, online marketing has taken over more and more of the budgets allocated for marketing, increasingly diminishing traditional marketing in favour of online promotion activities. This paper will present how the marketing mix adapts to the online environment.

Internetový marketing živnostníka

OpenAIRE

Pérková, Eva

2015-01-01

This diploma thesis focuses on Internet marketing of a tradesman. The theoretical part consisting of the first four chapters introduces Internet marketing and its tools, provides details about search engine optimization (SEO), search engine marketing (SEM) and Google Analytics - tool used to analyze website traffic. The final chapter focuses on Internet marketing of Mr. Škoch, a roofer from Lubná. The thesis analyzes his original website and strategy and then describes the process of creation...

The Marketing Mix in the Online Environment

OpenAIRE

Talpau A.

2014-01-01

: The introduction of the Internet into our lives has brought many opportunities that affected also marketing. With the development of the Internet, online sales (e-sales) have become more common in every day society and in a certain extend even replaced components of the traditional environment. The Internet is a new channel of communication which brings new opportunities in marketing. Nowadays, online marketing has taken over more and more of the budgets allocated for marketing, incre...

Development and pilot study of a marketing strategy for primary care/internet-based depression prevention intervention for adolescents (the CATCH-IT intervention).

Science.gov (United States)

Van Voorhees, Benjamin W; Watson, Natalie; Bridges, John F P; Fogel, Joshua; Galas, Jill; Kramer, Clarke; Connery, Marc; McGill, Ann; Marko, Monika; Cardenas, Alonso; Landsback, Josephine; Dmochowska, Karoline; Kuwabara, Sachiko A; Ellis, Justin; Prochaska, Micah; Bell, Carl

2010-01-01

Adolescent depression is both common and burdensome, and while evidence-based strategies have been developed to prevent adolescent depression, participation in such interventions remains extremely low, with less than 3% of at-risk individuals participating. To promote participation in evidence-based preventive strategies, a rigorous marketing strategy is needed to translate research into practice. To develop and pilot a rigorous marketing strategy for engaging at-risk individuals with an Internet-based depression prevention intervention in primary care targeting key attitudes and beliefs. A marketing design group was constituted to develop a marketing strategy based on the principles of targeting, positioning/competitor analysis, decision analysis, and promotion/distribution and incorporating contemporary models of behavior change. We evaluated the formative quality of the intervention and observed the fielding experience for prevention using a pilot study (observational) design. The marketing plan focused on "resiliency building" rather than "depression intervention" and was relayed by office staff and the Internet site. Twelve practices successfully implemented the intervention and recruited a diverse sample of adolescents with > 30% of all those with positive screens and > 80% of those eligible after phone assessment enrolling in the study with a cost of $58 per enrollee. Adolescent motivation for depression prevention (1-10 scale) increased from a baseline mean value of 7.45 (SD = 2.05) to 8.07 poststudy (SD = 1.33) (P = .048). Marketing strategies for preventive interventions for mental disorders can be developed and successfully introduced and marketed in primary care.

O impacto das características pessoais na intenção de compra pela internet e o papel de mediação da familiaridade e da atitude ante a compra pela internet

OpenAIRE

Marin Garcia, Gabriel; Santos, Cristiane Pizzutti dos

2011-01-01

O presente artigo tem como objetivo analisar, dentro do contexto específico de compras na internet, a relação entre características pessoais e intenções de compra, com o propósito de entender o papel da atitude ante a compra pela internet e da familiaridade do consumidor com compras on-line nessa relação. Uma pesquisa descritiva conclusiva foi elaborada visando compreender o efeito de quatro características pessoais: autoeficácia, inovatividade, necessidade de interação social e necessidade d...

IMPLICATIONS OF INTERNET ADVERTISING ON NEW MEDIA ENTREPRENEURSHIP: A BOON OR BANE?

OpenAIRE

Abdulhameed Kayode Agboola; Lambe Mustapha

2017-01-01

Internet advertising implies advertising using the internet as a platform. It is a marketing strategy which deals with attracting web traffic and delivering marketing messages to appropriate targets using the internet as a medium. Internet advertising has no doubt positively revolutionized the sector of commerce. It has simplify and made more effective the communication between entrepreneurs and their potential customers. This study discusses among other things the advantages of internet adve...

77 FR 38630 - Open Internet Advisory Committee

Science.gov (United States)

2012-06-28

... Committee will observe market developments regarding the freedom and openness of the Internet and will focus..., Technology Policy and Internet Governance, Cisco Systems Charles Slocum, Assistant Executive Director...

Internetový marketing v oblasti prodeje učebnic

OpenAIRE

Brichzinová, Jana

2013-01-01

This paper deals with the use of internet marketing in selling textbooks. The aim is to suggest how to use internet marketing for the sale of textbooks (or books in general), based on knowledge of Internet users about internet marketing and based on information about the purchase of books these people. The objective is attained by a questionnaire survey among Internet users and buyers of books.

Penerapan Teknik Seo (Search Engine Optimization pada Website dalam Strategi Pemasaran melalui Internet

Directory of Open Access Journals (Sweden)

Rony Baskoro Lukito

2014-12-01

Full Text Available The purpose of this research is how to optimize a web design that can increase the number of visitors. The number of Internet users in the world continues to grow in line with advances in information technology. Products and services marketing media do not just use the printed and electronic media. Moreover, the cost of using the Internet as a medium of marketing is relatively inexpensive when compared to the use of television as a marketing medium. The penetration of the internet as a marketing medium lasted for 24 hours in different parts of the world. But to make an internet site into a site that is visited by many internet users, the site is not only good from the outside view only. Web sites that serve as a medium for marketing must be built with the correct rules, so that the Web site be optimal marketing media. One of the good rules in building the internet site as a marketing medium is how the content of such web sites indexed well in search engines like google. Search engine optimization in the index will be focused on the search engine Google for 83% of internet users across the world using Google as a search engine. Search engine optimization commonly known as SEO (Search Engine Optimization is an important rule that the internet site is easier to find a user with the desired keywords.

Influência da internet na comunidade acadêmico-científica da área de saúde pública

OpenAIRE

Cuenca,Angela Maria Belloni; Tanaka,Ana Cristina d'Andretta

2005-01-01

OBJETIVO: Verificar a influência da internet nas atividades acadêmico-científicas da comunidade brasileira que atua na área de saúde pública. MÉTODOS: Estudo descritivo, centrado na opinião de 237 docentes vinculados aos programas de pós-graduação em saúde pública, nos níveis mestrado e doutorado, no Brasil, em 2001. Para a obtenção dos dados, optou-se por questionário auto-aplicado via web e correio postal. A análise estatística foi feita por meio de proporções, médias e desvios-padrão. RESU...

Internet pricing: una breve rassegna critica (Internet Pricing: A Short Critical Survey

Directory of Open Access Journals (Sweden)

Claudio Sardoni

2012-04-01

Full Text Available In the article, some recent literature on Internet pricing is surveyed. The author looks at the topic by setting it in the more general framework of the analysis of activities that can be regarded as similar to Internet from the technological and economic point of view. In particular, attention is focused on the problem of the divergence between private and social costs when there occurs network congestion and the problem of efficient prices in activities characterized by the existence of peak-loads. The author argues that dealing with such issues in the context of Internet cannot be reduced to a straightforward application of traditional results of welfare economics and the literature on peak-load pricing. In a competitive market with similar features to the market for Internet services, it is well possible that there do not exist incentives that induce firms to adopt price systems such as to prevent and/or eliminate congestion. Further theoretical and analytical developments are then in order.  JEL Codes: L86, L11Keywords: Pricing

Enterprise brand marketing strategy in mobile Internet%移动互联网下的企业品牌营销策略

Institute of Scientific and Technical Information of China (English)

贾子健

2016-01-01

The development of modern Internet technology has changed the way people consume, is the current enterprise brand marketing faces new challenges. In this paper, the development background for the mobile Internet, the brand enterprise should take marketing strategies are discussed, thus better enhance the brand value.%现代互联网技术的发展，改变了人们消费方式，也是的当前企业品牌营销面临新的挑战。本文针对移动互联网的发展背景，对企业品牌应该采取的营销策略进行探讨，从而更好的提高品牌的价值。

Marketing Strategies Used to Promote Children's Medicine Sold on Internet Sites of Pharmaceutical Stores.

Science.gov (United States)

Basch, Corey H; Roberts, Katherine J; Zagnit, Emily A; Martinez, Amairany

2016-12-01

Retail sales of over the counter (OTC) medications have risen steadily over the years; however, these products are not without potential risk. The aim of this study was to describe the marketing strategies used to promote OTC medicines to children and their parents. Data were collected from 187 product packaging of fever reducer, allergy, and cough medicines posted on the Internet sites of three of the largest pharmacies in the United States. Specific marketing information was collected related to flavorings and pictures appearing on the packaging. There was no significant difference between the type of medicine and whether they were flavored or not, as almost every product (95.7 %) indicated that it resembles a food flavoring. On almost all the packaging (92.5 %) the flavor was also indicated by words in different font sizes. Most of the products (83.4 %) showed a picture of a food product on their packaging. There was a significant difference between the medicine types by picture, with fever medicines having more pictures of food than either cough or allergy medicine. Stronger regulations of marketing strategies of these products are needed.

Wired or Wireless Internet?

DEFF Research Database (Denmark)

Gimpel, Gregory

2010-01-01

This paper finds that network externalities play a minimal role in the choice of internet access technology. Potential adopters of mobile laptop internet view broadband technology as a black box, the technological details of which donot matter. The study uses qualitative techniques to explore how...... the speed of technological obsolescence, market share dominance, and the black boxing of technology influence consumer intention to adopt WiMax and 3G wireless internet for their laptop computers. The results, implications for industry, and areas for further research are discussed....

Relevant factors for the impact of social media marketing strategies: Empirical study of the internet travel agency sector

OpenAIRE

Lebherz, Philipp Robert

2011-01-01

Projecte final de carrera fet en col.laboració amb Karlsruher Institut für Technologie English: Final proyect with the topic "relevant factors for the impact of social media marketing strategies - an empirical study of the internet travel agency sector" at Faculty of Informatics and the chair of management. Supervised by Ferran Sabaté and Antonio Cañabate. Student Philipp Lebherz.

Getting brand commitment through internet and mobile sports marketing: an insight on Real Madrid football team

OpenAIRE

Baena Graciá, Verónica

2014-01-01

This chapter provides a better understanding of the impact that the Internet and mobile sports marketing are having on a business's ability to achieve customer engagement. To achieve this goal, the case of Real Madrid football team is analyzed, as it is calculated to have over 200 million supporters worldwide. Information about Real Madrid was gathered from September 2012 to March 2013 by repeatedly browsing the team's Website, Facebook, Twitter, Instagram, and apps. Data from interviews of R...

Research on the marketing strategy of telecom operators innovation in mobile internet Era%移动互联网时代下通信运营商营销策略创新研究

Institute of Scientific and Technical Information of China (English)

洪海玲

2014-01-01

Mobile Internet marketing refers to an Internet marketing system composedby mobile terminals such as mobile phone and wireless internet access technology, it realizes high precision marketing win-win. Communication industry is in the mobile Internet era, the market environment is not mature enough, the marketing strategies and modes of communication operators corresponding and there is no correspondingimprovement and upgrading. Marketing status from mobile internet with articles, and then described in this new environment of telecom operators marketing present situation, finally to marketing problems and reasons put forward the user finesubdivision, develop customized mobile phone, multi channel penetration,implementation experience marketing, the reinforcement for traffic managementsystem of marketing, construction of six aspects of marketing innovation strategy.%移动互联网营销是指利用手机等移动终端与无线上网技术相结合所构成的一个互联网营销体系，它成功实现了高效多赢的精准销售。通信产业正处于移动互联网时代，但由于所处的市场环境还不够成熟，通信运营商对应的营销策略和模式并没有相应地提高和升级。文章从移动互联网的营销现状入手，进而描述了在这新的环境中电信运营商的营销现状，最后针对营销问题和原因提出用户精细细分、开发定制手机、多渠道渗透、实施体验-加固营销、采用针对性营销、建设流量经营体系六方面的营销创新策略。

75 FR 55297 - Further Inquiry Into Two Under-Developed Issues in the Open Internet Proceeding

Science.gov (United States)

2010-09-10

...). The second is the application of open Internet rules to mobile wireless Internet access services...). The second is the application of open Internet rules to mobile wireless Internet access services... in the market. (B) Truth in Advertising: Prohibit broadband providers from marketing specialized...

Direct Marketing Communication at SEAL Communication Company

OpenAIRE

Wachtler, Kamilla Dóra

2010-01-01

The appearance of the Internet and new, rapidly changing emerging online technologies have led to some fundamental changes in marketing -- especially direct marketing. Besides the growing popularity of the Internet, the appearance of databases and one-to-one marketing are challenging traditional marketing methods. This thesis attempts to illustrate how direct marketing techniques can be implemented in an IT company. It starts with an overview of the concepts of direct marketing and its techni...

Recognizing misleading pharmaceutical marketing online.

Science.gov (United States)

De Freitas, Julian; Falls, Brian A; Haque, Omar S; Bursztajn, Harold J

2014-01-01

In light of decision-making psychology, this article details how drug marketing operates across established and novel web domains and identifies some common misleading trends and influences on prescribing and patient-initiated medication requests. The Internet has allowed pharmaceutical marketing to become more salient than ever before. Although the Internet's growth has improved the dissemination of pharmaceutical information, it has also led to the increased influence of misleading pharmaceutical marketing. Such mismarketing is of concern, especially in psychiatry, since psychotropics generate considerable revenue for drug companies. In a climate of resource-limited drug regulation and time-strapped physicians, we recommend improving both independent monitoring and consumer awareness of Internet-enabled, potentially misleading, pharmaceutical marketing influences. © 2014 American Academy of Psychiatry and the Law.

Marketing digital e marketing de relacionamento: interação e engajamento como determinantes do crescimento de páginas do Facebook

OpenAIRE

Felipe Ribeiro Soares; Plínio Rafael Reis Monteiro

2015-01-01

As transformações deflagradas pela internet, permitindo a aproximação de clientes e fornecedores, têm gerado crescentes reflexões acadêmicas e empresariais que culminam na proposição do uso de mídias sociais como ferramentas de marketing. Nesse sentido, este estudo buscou verificar o impacto das ações realizadas pela organização nas redes sociais relativamente às interações e ao engajamento de usuários, e seus reflexos para o crescimento da popularidade da marca no ambiente virtual. Tomando c...

Ethics in online marketing : a case-based analysis of ethical issues in internet marketing

OpenAIRE

Dahl, Simen

2007-01-01

The Internet has in the last 10-15 years become one of the most important channels of communication for a large proportion of the people on earth. It has provided unprecedented reach and the amount of information found on the Internet surpasses that of any other medium we have seen to date. The Internet has two main features that separate it from other types of media; Interactivity and Individualization. This has made it immensely popular because there is the possibility of two way dialog in ...

O impacto das competências de marketing na definição de estratégia e as suas implicações na performance das empresas : um estudo em PME?s familiares portuguesas

OpenAIRE

Santos, Ana Catarina Damas dos

2012-01-01

Dissertação de mestrado em Marketing (Marketing Estratégico), apresentada à Faculdade de Economia da Universidade de Coimbra, sob a orientação de Arnaldo Coelho e Afonso Zinga. Este estudo tem como objectivo contribuir para o aprofundar do estudo das competências de marketing, investigando especificamente quais os factores que as influenciam, quais os reais impactos das competências na estratégia e quais as implicações na performance. Para testar estas premissas seleccionaram-se empresa...

Primena koncepta marketinga za poboljšanje online nastupa Vojne akademije / Using marketing strategy to improve the online presentation of the Military Academy

Directory of Open Access Journals (Sweden)

Dragan S. Pamučar

2009-01-01

Full Text Available Internet, elektronsko poslovanje, cyber marketing, nove tehnologije - svakako su termini novog vremena, koje je neophodno primeniti i u poslovanje vojne organizacije. U radu je analiziran dosadašnji rejting i način rada web prezentacije Vojne akademije. Definisane su i ciljne grupe sajta Vojne akademije i predložena strategija promocije web adrese Vojne akademije. / Internet, e-business, cyber marketing and new technologies are some of the characteristics of modern times which should be applied in military organisation management as well. The rating and organization of the Military Academy web presentation have been analyzed. Target groups have been defined and a strategy to promote the Military Academy web address has been proposed.

Export Intermediation and the Internet

DEFF Research Database (Denmark)

Andersen, Poul Houman

2005-01-01

It is claimed that the remarkable growth in numbers of connected firms to the Internet marks a radical shift in current organisation of international business channels. For export intermediaries these new possibilities pose a threat to their current market position. However, virtual market presence...

Hotels presence on the Internet : A comparing study of Karlstads chain owned hotels and privately owned hotels exposure on the Internet.

OpenAIRE

Mattsson, Peter; Kocev, Nikola

2014-01-01

In today’s society Internet is evolving the tourism industry and it’s the pioneers that use this marketing channel to further their brands that’s that reap the benefits of early adoption. In this essay we research how well two kinds of ownership structures, private ownership and chain ownership, in the hotel market match up against each other in Internet presence and the steps they have taken to encourage guests too book via their websites.   We determined that the hotel market in Karlstad wa...

Internet of things

OpenAIRE

Salazar Soler, Jorge; Silvestre Bergés, Santiago

2015-01-01

This is an introductory course to the IoT (Internet of things). In the early chapters the basics about the IoT are introduced. Then basics of IPv6 internet protocol that is the most used in IoT environment as well as main applications, the current state of the market and the technologies that enable the existence of the IoT are described. Finally the future challenges that are considered most important are discussed. Peer Reviewed

Internet as a new communication, retail and distribution channel for young consumers

Directory of Open Access Journals (Sweden)

Vatroslav Škare

2006-12-01

Full Text Available Marketing aspects of the Internet can be examined through a great number of researches on marketing practices conducted via the Internet. A number of authors consider the Internet as new marketplace (marketspace, where the exchange of both traditional and new values (i.e. digital products and services takes place. The Internet supports almost all aspects of a company’s business activities and can be applied with respect to all the elements of marketing mix. The subject of this paper is the role of adoption and use of the Internet as a new communication, retail and distribution channel for young consumers. The research was conducted in January 2006 and included 869 students from nine faculties at the University of Zagreb. Students represent an important marketing segment for Internet marketing activities since they are considered to be advanced users of the Internet. The relevance of students’ Internet adoption and use is determined by the following reasons: students are consumers; senior students will soon become young employed professionals with their own income (their spending will increase rapidly; in the near future, senior students will, to some extent, be decision makers on the implementation of business activities via the Internet. Research results show that students actively use the Internet, primarily as a communication channel. The student use of the Internet for purchasing tangible products is rare but their use of services via the Internet is considerable. Students find using the Internet to be a non-complex activity. There is no significant difference in the perception of complexity of the Internet usage among respondents with different computer and English language skills or with respect to their majoring fields (Arts, Biomedicine, Biotechnology, Engineering, Humanities, Natural and Social Sciences. A perception of the complexity of product purchase and service usage via the Internet is influenced by the experience that

From Internet User to Cyberspace Citizen.

Science.gov (United States)

Wakabayashi, Ippei

1997-01-01

Discusses social and cultural challenges that Internet technology raises. Highlights include preserving the freedom in cyberspace, the information distribution scheme of the Internet, two-way interactivity, search engines as marketing tools, the insecurity of cyberspace, online safety rules for children, educating children to "walk…

Product Characteristics and Internet Shopping Intentions.

Science.gov (United States)

Vijayasarathy, Leo R.

2002-01-01

Discussion of electronic commerce and online marketing focuses on an empirical study that investigated differences between Internet shopping intentions for products categorized by cost and tangibility. Highlights include hypotheses; respondent characteristics; results that showed that intentions to shop using the Internet differ by tangibility of…

E-marketing and contemporary business

OpenAIRE

Ratković Milijanka

2007-01-01

Seems that internet use in business requires accomplishing the higher level of cultural and structural changes in organizations. That is why many companies use both traditional and interactive way of doing business by developing appropriate level of integration to create useful differential advantages. Marketing oriented companies pay great importance in establishing marketing strategy overarching many of marketing elements including internet - an ideal communication means for progress of dif...

The Impact of the Internet on Health Consultation Market Concentration: An Econometric Analysis of Secondary Data.

Science.gov (United States)

Li, Jia; Zhang, Ya; Ma, Ling; Liu, Xuan

2016-10-28

Many markets have traditionally been dominated by a few best-selling products, and this is also the case for the health care industry. However, we do not know whether the market will be more or less concentrated when health care services are delivered online (known as E-consultation), nor do we know how to reduce the concentration of the E-consultation market. The aim of this study was to investigate the concentration of the E-consultation market and how to reduce its concentration through information disclosure mechanisms (online reputation and self-representation). We employed a secondary data econometric analysis using transaction data obtained from an E-consultation Website (haodf.com) for three diseases (infantile pneumonia, diabetes, and pancreatic cancer) from 2008 to 2015. We included 2439 doctors in the analysis. The E-consultation market largely follows the 20/80 principle, namely that approximately 80% of orders are fulfilled by nearly 20% of doctors. This is much higher than the offline health care market. Meanwhile, the market served by doctors with strong online reputations (beta=0.207, P<.001) or strong online self-representation (beta=0.386, P<.001) is less concentrated. When health care services are delivered online, the market will be more concentrated (known as the "Superstar" effect), indicating poor service efficiency for society as a whole. To reduce market concentration, E-consultation websites should provide important design elements such as ratings of doctors (user feedback), articles contributed by doctors, and free consultation services (online representation). A possible and important way to reduce the market concentration of the E-consultation market is to accumulate enough highly rated or highly self-represented doctors. ©Jia Li, Ya Zhang, Ling Ma, Xuan Liu. Originally published in the Journal of Medical Internet Research (http://www.jmir.org), 28.10.2016.

Reflexões estratégicas sobre o composto promocional de marketing no contexto da internet: um estudo exploratório junto a uma instituição financeira

OpenAIRE

Toledo, Luciano Augusto; Caigawa, Sidney Maçazzo; Rocha, Thiago J.

2006-01-01

O presente trabalho, por meio da interdisciplinaridade da Internet e Marketing, foi desenvolvido com o objetivo de fornecer uma análise de algumas das implicações da utilização do ferramental Internet no composto promocional de marketing de uma instituição financeira. O trabalho apresenta-se sob a modalidade de pesquisa exploratória, complementado empiricamente por um estudo de caso, e se compõe de uma revisão do referencial teórico, mediante análise conceitual crítica de alguns aspectos do a...

Vulnerabilities to misinformation in online pharmaceutical marketing.

Science.gov (United States)

De Freitas, Julian; Falls, Brian A; Haque, Omar S; Bursztajn, Harold J

2013-05-01

Given the large percentage of Internet users who search for health information online, pharmaceutical companies have invested significantly in online marketing of their products. Although online pharmaceutical marketing can potentially benefit both physicians and patients, it can also harm these groups by misleading them. Indeed, some pharmaceutical companies have been guilty of undue influence, which has threatened public health and trust. We conducted a review of the available literature on online pharmaceutical marketing, undue influence and the psychology of decision-making, in order to identify factors that contribute to Internet users' vulnerability to online pharmaceutical misinformation. We find five converging factors: Internet dependence, excessive trust in the veracity of online information, unawareness of pharmaceutical company influence, social isolation and detail fixation. As the Internet continues to change, it is important that regulators keep in mind not only misinformation that surrounds new web technologies and their contents, but also the factors that make Internet users vulnerable to misinformation in the first place. Psychological components are a critical, although often neglected, risk factor for Internet users becoming misinformed upon exposure to online pharmaceutical marketing. Awareness of these psychological factors may help Internet users attentively and safely navigate an evolving web terrain.

Problems in the online marketing of online shops in China : Case study: the Taobao online marketing policy

OpenAIRE

Ding, Lu

2013-01-01

With the development and popularization of the Internet, more and more people are choosing to trade via the Internet. For the Chinese market, online marketing is still in its infancy, and inevitably several problems exist. Taobao is the fastest developing of all online marketing shopping platforms in China and accounts for the largest share of the online shopping market. In such a rapidly expanding market, Taobao's rise is a cause for concern. This thesis will examine the current online m...

Internet Marketing Strategy Of Chinese Enterprises To Explore%我国企业网络营销策略探究

Institute of Scientific and Technical Information of China (English)

段续峰

2013-01-01

With the development of the Internet, online marketing has become a modern enterprise marketing. How to do network marketing, with dif-ferent ways to find companies target customer base. Enterprise development has become an important way and a new profit growth point.%　　随着互联网的发展，网络营销已成为现代企业的营销方式。如何做好网络营销，用不同的方式寻找企业的目标客户群，已成为企业发展的重要途径和新的利润增长点。

INFORMATION TECHNOLOGY, INTERNET, AND MARKETING

OpenAIRE

Mihane Berisha-Namani

2013-01-01

Information technology developed very fast, and today's marketing activities are not possible without the help of information technology. Furthermore, it is difficult to think of a policy domain not affected by usage of information technology. Information technology is making possible and creating connections between businesses and organizations. The implications of information technology usage in marketing activities are profound too. Using information technology, companies possess the poten...

Measurement of Social Media Marketing Performance on Klik-Amazing's Product at Marketing Division, Klik-Amazing

OpenAIRE

Alim, Ihwanul; Iskandar, Budi Permadi

2012-01-01

Internet in Indonesia grew fast. Indonesian do socialize in online social media, also. Klik-Amazing was small company run in media industry and used online social media to do the marketing communication.Customer's media habit consumption also shifting from offline media (without internet) into offline and online (by internet) media, including the online social media. The most used online social media were facebook and twitter. Klik-Amazing prepares their low cost-marketing strategy by these o...

Silver nasal sprays: misleading Internet marketing.

Science.gov (United States)

Gaslin, Michael T; Rubin, Cory; Pribitkin, Edmund A

2008-04-01

Long-term use of silver-containing products is associated with a permanent bluish-gray discoloration of the skin known as argyria, but they remain widely available despite several measures by the FDA to regulate them. Several recent case reports have described the occurrence of argyria as a result of using these "natural" products. We used the five most common Internet search engines to find Web sites providing information on silver-containing nasal sprays. Of 49 Web sites analyzed, only 2 (4%) mentioned argyria as a possible complication, although 30 (61%) did caution against long-term use. Eight sites (16%) made specific claims about the health benefits of the product. All 49 sites (100%) provided direct or indirect links to buy silver-containing nasal sprays. We conclude that information about silver-containing nasal sprays on the Internet is misleading and inaccurate. Therefore, otolaryngologists should be aware of the misinformation their patients may be receiving about these products.

Internet versus Mobile Banking: A Study of Peshawar City (Pakistan)

OpenAIRE

MUHMMAD ZEESHAN AHMAD KHAN; SHAHZAD KHAN

2012-01-01

The aim of this research is to consider the market status for difference between mobile and internet banking. The worldwide improvement of information technology has affected the banking industry. In the banking segment the impact of information technology is the preface of internet banking and mobile banking. The internet has created an incredible market space, another technology is the mobile phone has emerged to take more important role in business and society. Users attitude and behaviora...

Internet marketing of herbal products.

Science.gov (United States)

Morris, Charles A; Avorn, Jerry

2003-09-17

Passage of the Dietary Supplement Health and Education Act in 1994 restricted the Food and Drug Administration's control over dietary supplements, leading to enormous growth in their promotion. The Internet is often used by consumers as a source of information on such therapies. To assess the information presented and indications claimed on the Internet for the 8 best-selling herbal products. We searched the Internet using the 5 most commonly used search engines. For each, we entered the names of the 8 most widely used herbal supplements (ginkgo biloba, St John's wort, echinacea, ginseng, garlic, saw palmetto, kava kava, and valerian root). We analyzed the health content of all Web sites listed on the first page of the search results. We analyzed all accessible, English-language Web sites that pertained to oral herbal supplements. A total of 522 Web sites were identified; of these, 443 sites met inclusion criteria for the analysis. The nature of the Web site (retail or nonretail), whether it was a sponsored link, and all references, indications, claims, and disclaimers were recorded. Two reviewers independently categorized medical claims as disease or nondisease according to Food and Drug Administration criteria. Among 443 Web sites, 338 (76%) were retail sites either selling product or directly linked to a vendor. A total of 273 (81%) of the 338 retail Web sites made 1 or more health claims; of these, 149 (55%) claimed to treat, prevent, diagnose, or cure specific diseases. More than half (153/292; 52%) of sites with a health claim omitted the standard federal disclaimer. Nonretail sites were more likely than retail sites to include literature references, although only 52 (12%) of the 443 Web sites provided referenced information without a link to a distributor or vendor. Consumers may be misled by vendors' claims that herbal products can treat, prevent, diagnose, or cure specific diseases, despite regulations prohibiting such statements. Physicians should be

Marketing, the For-Profit Way

Science.gov (United States)

Blumenstyk, Goldie

2006-01-01

This paper discusses a new marketing strategy that could yield new revenue opportunities. Internet-based marketing is not for the faint of heart. Even colleges that embrace the strategies note that they are rife with complications. Nonprofit colleges increasingly rely on Internet advertising to recruit students, and the phenomenon has caught the…

Evaluation of herbal dietary supplements marketed on the internet for recreational use.

Science.gov (United States)

Dennehy, Cathi E; Tsourounis, Candy; Miller, Amy E

2005-10-01

The Internet is a popular tool for marketing and purchasing herbal dietary supplements (DS). Various Web sites sell these products purely for recreational use. To describe the content of Web sites that advertise and market herbal DS for recreational use (ie, for the purpose of altering mood/behavior/or perception, "getting high," or as a substitute for a drug of abuse). Four major search engines and the search terms "buy herbal high" and "buy legal high" were used to identify Web sites selling herbal DS for recreational use. Web sites were evaluated for their country of origin and for compliance with the Dietary Supplement Health and Education Act (DSHEA). Products were evaluated for their ingredient lists, effect claims, comparisons with illicit drugs, adverse effects, drug interactions, and contraindications. Twenty-eight unique Web sites with 119 products were evaluated. Most sites were in the US (54%) and were in compliance with DSHEA. Forty-seven percent of the products were likened to illicit drugs, typically marijuana (48%) or 3-,4-methylene dioxyamphetamine (Ecstasy; 23%). The most common product ingredients were ephedra alkaloids (27%), Salvia divinorum (17%), kava (10%), guarana (10%), Acorus calamus (10%), and damiana (10%). Effect claims frequently involved the products' use as a hallucinogen (51%) or stimulant (39%). Sixty-four percent of the sites mentioned adverse effects, and 54% mentioned drug interactions. This study demonstrates that herbal DS are being marketed for use as legal alternatives to illicit drugs of abuse. Healthcare professionals need to be aware of this trend and the products that are involved.

[Effectiveness of social mobilization and social marketing in promoting NaFeEDTA-fortified soya sauce in adult women].

Science.gov (United States)

Wang, Bo; Chen, Junshi; Zhan, Siyan; Sun, Jing; Li, Liming

2011-05-01

To assess the effectiveness of social mobilization and social marketing in promoting NaFeEDTA-fortified soy sauce in an iron deficient population. This study was an uncontrolled, community-based, before-after study, which was implemented in three counties of Shijiazhuang Municipality. The intervention was a social mobilization and social marketing strategy. Adult women older than 20 years of age participated in the evaluation protocol. The main outcomes included KAP relevant to IDA. Cross-sectional samples were used to assess the outcomes at baseline and 1 year later. Knowledge and attitudes of adult women had changed positively, and the percentage of women who had adopted NaFeEDTA-fortified soy sauce increased from 8.9% to 36.6% (P marketing had a positive impact on the KAP of adult women in the iron deficient population.

O impacto da tecnologia da informação na estratégia de marketing da indústria de cartões de crédito

OpenAIRE

Ferreira, Eduardo Carlos

2010-01-01

Esse trabalho se propõe a explorar as mudanças ocorridas na estratégia de marketing da indústria como uma resultante da revolução da informação, da evolução tecnológica das ferramentas de marketing e na evolução no composto de marketing

Restricting Factors of B2C Internet Marketing of Agricultural Products in China%我国农产品B2C网络营销制约因素及对策研究

Institute of Scientific and Technical Information of China (English)

倪东辉; 程淑琴

2011-01-01

农产品B2C网络营销直接增加农产品生产者与终端消费者的联系,减少许多中间环节和流通成本,为消费者提供一个新型、便利的购物体验。但我国农产品B2C网络营销存在消费习惯制约、网络营销信用体系不健全、物流难题、争议仲裁难度大等制约因素。推进农产品网络营销的建设需要加强农产品B2C网络营销知识的推广,拓展网络商户销售,建设信用评级系统,开展第三方质量鉴定等,使传统农产品营销模式向现代电子商务模式转变。%B2C internet marketing of agricultural products directly increases the contacts between producers and end consumers and decreases many intermediate links and circulation cost,so it can provide consumers with a new and convenient shopping experience.However,there are a lot of obstacles in China＇s internet marketing of agricultural products such as consumer habit,imperfect internet marketing credit system,logistics difficulties,arbitration difficulties,etc.To promote internet marketing of agricultural product,it is essential to strengthen the spread of B2C internet marketing knowledge,to extend internet sales,to establish credit level evaluation system and to develop the third party quality evaluation,etc.so as to change the sales pattern from traditional marketing pattern of agricultural products into modern e-business pattern.

Kid's Privacy on the Internet : Collecting Children's Personal Data on the Internet and the Protection of Privacy

NARCIS (Netherlands)

Nouwt, J.

2002-01-01

The children of today are growing up with the Internet. At the same time, there is a lot of uncertainty and ignorance about collecting personal data from children on the Internet, for example for direct marketing purposes. There is also much uncertainty and ignorance about the applicability of data

SISTEMA DE DISPONIBILIZAÇÃO DE INFORMAÇÕES GEOGRÁFICAS DO ESTADO DE GOIÁS NA INTERNET

Directory of Open Access Journals (Sweden)

Levindo Cardoso Medeiros

2015-09-01

Full Text Available Atualmente, com a crescente utilização das geotecnologias, muitas instituições vêm produzindo grandesquantidades de informações geográficas. Contudo a publicação ou disponibilização dessas informaçõespara a sociedade em geral, ocorre ainda de maneira pouco eficiente, gerando, portanto uma grandecarência de informações, que não puderam, devido à falta de recursos e domínio tecnológico, serempublicadas e/ou disponibilizadas. Mas com o constante desenvolvimento da Internet esta se proveu derecursos gráficos, tornando-se um meio atraente e apresentável para a disseminação de informaçõesgeográficas. Neste trabalho desenvolveu-se um projeto para disponibilizar informações geográficas sobreo Estado de Goiás na Internet de forma interativa e dinâmica utilizando softwareslivres.

BOOK REVIEW: Advances in Electronic Marketing,

Directory of Open Access Journals (Sweden)

Reviewed by Dr. Ayhan YILMAZ

2005-10-01

Full Text Available 164Advances in Electronic Marketing, Edited by Irvine Clarke IIIand Theresa Flaherty, 2005, Hershey, PA: dea GroupReviewed by Dr. Ayhan YILMAZAnadolu University, Eskişehir-TURKEYThere are many challenges facing organizations today as theyincorporate electronic marketing methods into their strategy. Advancesin Electronic Marketing examines these challenges within three majorthemes: the global environment, the strategic/technological realm, andthe buyer behavior of online consumers.Each chapter raises important issues, practical applications, and relevantsolutions for the electronic marketer. Advances in Electronic Marketingnot only addresses Internet marketing and the World Wide Web, but alsoother electronic marketing tools, such as geographic informationsystems, database marketing, and mobile advertising. This book providesresearchers and practitioners with an updated source of knowledge on electronicmarketing methods.Advances in Electronic Marketing edited by Irvine Clarke III and Theresa Flaherty fromJames Madison University, USA. It published by Idea Gruops and has 3 sections and 16chapters. These chapters wrote by different authors from different institutions. Themajority of the authors are from USA and others are from Australia, UK, Italy, TheNetherlands, Finland, Spain and Greece.According to the editors the genesis of the book lies in investigating contemporarymarketing thought about how the internet has changed the face of marketing. The buyerbehavior of online consumers is the starting point of the book.Section I consist of buyer behavior of online comsumers. In this section, the authors havebeen discussing the issues of attracting and retailing online buyers: Comparing B2B andB2C customers at the first chapter. Chapter II wrote by A. Y. C. Yeo and M. K. M Chiamfrom Australia. They try to explain unclocking E-Costomer Loyalty. The following chapteris about drivers and barriers to online shopping: the interaction of product, consumer

Vulnerabilities to misinformation in online pharmaceutical marketing

Science.gov (United States)

De Freitas, Julian; Falls, Brian A; Haque, Omar S; Bursztajn, Harold J

2013-01-01

Given the large percentage of Internet users who search for health information online, pharmaceutical companies have invested significantly in online marketing of their products. Although online pharmaceutical marketing can potentially benefit both physicians and patients, it can also harm these groups by misleading them. Indeed, some pharmaceutical companies have been guilty of undue influence, which has threatened public health and trust. We conducted a review of the available literature on online pharmaceutical marketing, undue influence and the psychology of decision-making, in order to identify factors that contribute to Internet users’ vulnerability to online pharmaceutical misinformation. We find five converging factors: Internet dependence, excessive trust in the veracity of online information, unawareness of pharmaceutical company influence, social isolation and detail fixation. As the Internet continues to change, it is important that regulators keep in mind not only misinformation that surrounds new web technologies and their contents, but also the factors that make Internet users vulnerable to misinformation in the first place. Psychological components are a critical, although often neglected, risk factor for Internet users becoming misinformed upon exposure to online pharmaceutical marketing. Awareness of these psychological factors may help Internet users attentively and safely navigate an evolving web terrain. PMID:23761527

The Role of the Internet in Political Communication and Encouraging Political Civic Engagement in Croatia: The 2007 Election Campaign on the Internet

Directory of Open Access Journals (Sweden)

Domagoj Bebić

2011-12-01

Full Text Available Undertaking a content analysis and analyzing the literature corresponding both to the role of the Internet in modern election campaigns (cyber campaigning, as well as that which assesses the crisis of public communication and the democratic potential of the Internet, this article explores: a how and to what extent did Croatian political parties utilize the marketing potential of the Internet during the 2007 parliamentary elections; and b how and to what extent did they use the Internet to encourage citizens(on or offline to participate in the political sphere. The results indicate that during the 2007 Croatian Parliamentary elections, political parties only partially utilized the potential advantages of Internet marketing. An analysis of the elements of interactivity revealed that campaigning parties generally did not use the Internet as a means to engage voters. The results in this study, however, confirm a number of trends found in other countries. The use of the Internet as an instrument to engage citizens online and increase political participation has not confirmed the optimistic predictions surrounding this issue.

Comunicação da responsabilidade social na internet: uma abordagem voltada para o público interno [doi: 10.5329/RECADM.2014015

Directory of Open Access Journals (Sweden)

Thiago Braga Martins

2014-08-01

Full Text Available Este artigo tem o objetivo de identificar as iniciativas voltadas ao público interno (colaboradores, com foco nas ações de responsabilidade social empresarial, comunicadas na internet pelas empresas cearenses classificadas no ranking Great Place to Work 2013. Para tanto, verifica-se o quanto tais empresas, consideradas “modelo” no relacionamento com seus colaboradores, comunicam suas iniciativas voltadas para o público interno em seus websites corporativos e apresenta-se uma proposta de mensuração e avaliação de conteúdo de websites corporativos na divulgação das iniciativas destinadas ao público interno. A abordagem de pesquisa é quantitativa, por verificar a ocorrência de determinados indicadores previamente estabelecidos, e quanto aos fins esta pesquisa é descritiva. No que diz respeito à coleta de dados, trata-se de pesquisa documental, de forma telematizada, através da internet, na medida em que explora e analisa o conteúdo dos websites das 40 melhores empresas para se trabalhar no Ceará. Verificou-se que o indicador mais presente foi o referente à comunicação das premiações recebidas pelo bom relacionamento com o público interno (86,8% e os menos presentes foram os referentes às práticas inclusivas e afirmativas relativas ao colaborador, e à transparência e accountability (relatório social disponível (15,8%. Palavras-chave Responsabilidade social empresarial; Internet; Reputação corporativa; Público interno; Great Place to Work.     COMMUNICATION OF CORPORATE SOCIAL RESPONSIBILITY ON THE INTERNET: AN EMPLOYEE APPROACH   ABSTRACT This article aims to identify initiatives to address workforce (employees, focusing on the actions of corporate social responsibility, communicated on the Internet by companies classified in Great Place to Work 2013 Ceará Ranking. This paper focuses in discover how such companies considered "reference" in relationship with its employees, communicate their initiatives to

SEGMENTASI LAYANAN INTERNET BANKING

Directory of Open Access Journals (Sweden)

Ellen Theresia Sihotang

2017-04-01

Full Text Available The purpose of this study is to analyze internet banking�s users based on their experiences. It can be used to set marketing program of internet banking that appropriate with customers needs, in order to anticipate tight competition. This research methods starts with focus group discussion and clustering analysis to classify 312 respondents of internet banking users based on demographic, benefit and behavioral segmentation. The sampling method uses purposive sampling and snowball sampling. K-Means Clustering method�s produces four optimal clusters. The benefit orientation of the first cluster in on time saving. Second cluster, concern on the ease of getting and operating internet banking so this cluster does not need auxiliary features such as video guide to use internet banking. The third cluster�s orientation is on the modern lifestyle and the ease of getting and operating internet banking service with detailed daily mutation transaction The fourth cluster, concerns on the detailed daily mutation transaction but they are not sure with the security of personal data via internet banking. �

The Internet, Bank Structure and Small Business Lending

OpenAIRE

Steven G. Craig; Polly T. Hardee

2002-01-01

The advent of the Internet has opened many opportunities for bankers to access new customers, increase convenience and expand product ranges in many markets, including that of small businesses. Yet anecdotal evidence reveals that smaller banks are reluctant to employ Internet technology in the small business market for fear of damaging the customer relationship developed through personal contact. These smaller, more simply structured banks tend to specialize in small business lending, possess...

Estratégia e a internet: estudos de casos em empresas brasileiras

Directory of Open Access Journals (Sweden)

Claudio Luis Cruz de Oliveira

2016-03-01

Full Text Available Resumo Esta pesquisa explora um período bastante peculiar e rico em experiências na internet brasileira, no qual as empresas utilizavam a internet como ferramenta estratégica a fim de obter um posicionamento diferenciado em contrapartida às iniciativas atuais, que utilizam modelos predefinidos para obter eficiência operacional. Através de estudos de caso (e-commerce de carros, operador portuário e internet banking observou-se que: (a a coerência da estratégia de negócios on-line pode trazer ganhos de competitividade; (b o modelo de negócios pode ser um constructo eficaz na formulação das estratégias on-line para empresas brasileiras atuando na internet; e (c algumas empresas brasileiras aproveitaram o potencial de criação de valor da internet para gerar eficiência, complementaridade, inovação e fidelização dos clientes em seus negócios.

O futuro do mercado discográfico: impacto das novas tecnologias na difusão e venda de conteúdo musical. A eficácia do marketing viral e do Web marketing na difusão e promoção de conteúdo musical

OpenAIRE

Gonçalves, Tiago Miguel Afonso

2009-01-01

Projecto de Dissertação / Mestrado em Marketing A presente dissertação tem como tema “O futuro do mercado discográfico. Impacto das novas tecnologias na difusão e venda de conteúdo musical. A eficácia do marketing viral e do web marketing na difusão e promoção de conteúdo musical.” Este estudo centra-se sobretudo numa análise empírica e num estudo metodológico de análise quantitativa que irá procurar alcançar resultados nos seguintes domínios: Análise e interpretação das novas tendência...

The fallacy of "equal treatment" in Brazil's bill of rights for internet users A falácia da "igualdade de tratamento" na carta brasileira de direitos dos usuários da internet

Directory of Open Access Journals (Sweden)

J. Gregory Sidak

2012-12-01

Full Text Available The "Brazilian bill of rights for internet users," or "marco civil," has been under consideration at the brazilian congress since 2011. Marco civil's provisions for network neutrality have been particularly controversial. Proponents of network neutrality in Brazil advocate for the "equal treatment" of all data packets, including banning internet service providers from offering to content providers the option to purchase enhanced quality of service in the delivery of data packets. These network neutrality rules conflict with the other goals and principles of marco civil-particularly goals to promote internet access, to foster innovation, and to protect the constitutional right of freedom of speech and the free flow of information.A "carta Brasileira de direitos dos usuários da internet," ou "marco civil," tramita no congresso Brasileiro desde 2011. As disposições do marco civil relativas à neutralidade de rede são particularmente controversas. Os defensores da neutralidade de rede no Brasil advogam pela "igualdade de tratamento" de todos os pacotes de dados, inclusive proibindo que provedores de serviço de acesso à internet ofereçam aos provedores de conteúdo a opção de adquirir uma melhor qualidade de serviço na entrega de pacotes de dados. Essas disposições relativas à neutralidade de rede conflitam com outros objetivos e princípios do marco civil - especialmente os objetivos de promover o acesso à internet, promover a inovação, e garantir o direito constitucional de liberdade de expressão e informação.

Bottleneck Analysis of the Mobile Internet Diffusion in Emerging Markets

OpenAIRE

Benseny, Jaume; Finley, Benjamin; Hämmäinen, Heikki

2016-01-01

According to the ITU, in 2013, only 6% of the population in developing countries had access to broadband Internet. Nevertheless, mobile Internet penetration rates have already exceeded those of fixed telecommunication services and may help in bridging the digital divide. To understand this phenomenon, we model the mobile Internet diffusion process via a system dynamics model that includes user competence, data price, and mobile network capacity as the main contributors to consumer utility and...

Internet finance: Digital currencies and alternative finance liberating the capital markets

Directory of Open Access Journals (Sweden)

Kim Wales

2015-09-01

Full Text Available This article discusses how the sudden shift in policy reform and innovation has the potential to liberate the financial markets. The economic potential of internet finance is beginning to take hold across the capital markets as industries like Peer – to – Peer Lending, Equity and Debt based Crowdfunding and virtual currencies and cryptocurrencies which are types of digital currency are quickly transforming the way businesses are being financed. From borrowing and lending, buying and selling securities, to conducting wire transfers internationally, these innovations are creating a new class and generation of investors will source investments opportunities. Helping institutions and governments assess risks and manage performance in order to determine where to deploy capital; and showing signs of lessening the inequality gap. Following the neolithic agricultural revolution and the industrial revolution, this new revolution will enable more people to access financial services in less traditional ways, especially the unbanked world with its huge potential. These new financial opportunities, such as peer – to - peer (P2P lending, will be discussed and examined, and we will stress how they can allow people to bypass current barriers in the global economy. We conclude by arguing that all these developments, energized by the efforts of innovators and entrepreneurs, have the potential to radically transform the world in which we live, while promoting the core values of industrialized societies including democracy, capital formation, sustainability, and equality without solely relying on tax increases

Direct marketing and market communication process

Directory of Open Access Journals (Sweden)

Jovović Sanja

2007-01-01

Full Text Available Direct marketing is marketing which demands immediate reply. That reply can be an order, a request for an additional information, a registration, a telephone call or a visit. This work presents direct marketing as the most contemporary method of company communications with environs. A concept of direct marketing is made and aimed for complete identification of existing customers and for finding out potential customers. Mail, printed documents e-mail and new medias are used as modern communications channels. It is especially emphasizes the Internet as an important media.

New trends in marketing communications

OpenAIRE

Cigošová, Petra

2009-01-01

The thesis i about new forms of marketing communications and new approaches to the use of older forms. It focuses on internet, as the the major new medium used in communication. Last part analyses new trends in customer insights to advertising, advertisment spendings for different kinds of media and augmentation of the number of internet users according to results of marketing researches.

Internet Marketing with WordPress

CERN Document Server

Mercer, David

2011-01-01

The book's accompanying Interactive learning environment on siteprebuilder.com gives you an online place to enhance and extend your practical experience through exercises, consolidate your learning and theoretical knowledge with marked quizzes, interaction with your WordPress marketing community, and fun and exciting extras such as challenges and competitions. This book is for people already using WordPress, who want more visitors, better visitors, and to convert more of them into paying customers. No prior marketing experience is required, although a basic understanding of either hosted or se

E-Marketing Jaya Abadi Computer (JAC

Directory of Open Access Journals (Sweden)

Honni Honni

2011-12-01

Full Text Available Internet has been widely used by manufacturers and distributors to expand product markets for its advantageous in quick process, practicality and low cost. Jaya Abadi Computer (JAC as a sales distributor and service agent of computer equipment still perform its direct marketing manually on the spot, so that the marketing only reaches a small scope. This article analyzes the market opportunity of JAC; determines the marketing strategy and builds e-marketing website for JAC based on customer experience using The Seven Stage Cycle of Internet Marketing. The results obtained are an e-marketing website to support the marketing activities of JAC. Eventually it can be concluded that by building an e-marketing, JAC can reach as well as expand market opportunities in virtual world, use the right marketing strategy, and meet customer needs through features on the website. 

Impact of the internet on consumers

OpenAIRE

Mihaela BADEA; Bogdan PÎRVULESCU

2014-01-01

The main purpose of this study is to show the current opportunities, prospects and the impact of the Internet on the consumer. This will be achieved by comparing the behaviour of the British consumer and the Romanian consumer and the changes that appeared under the influence of the Internet. Among the actions undertaken by the Internet marketing, which deals with the promotion of products at a certain price, a concept that has become significant in recent years, there is the placement of prod...

Internet and Electronic Information Management

Science.gov (United States)

2003-04-01

technologies ) and information markets (buying and selling information ), and the competitors’ success or failures. Such factors are beyond the control of... technology , and 1-19 market pressures. They have to cooperate with other entities within their organizations to develop more innovative information ...UNCLASSIFIED Defense Technical Information Center Compilation Part Notice ADP014048 TITLE: Internet and Electronic Information Management

On-line marketing - princip aukce mění svět reklamy.

OpenAIRE

Jankovič, Zdeněk

2009-01-01

Diploma thesis 'On-line marketing - Principle of an auction changes the world of advertising' is about internet as a medium, on-line commercial communications, search engines and performance marketing. This thesis is divided into three parts. First part is about internet as a medium and actual situation on the Czech internet market. Second part describes a marketing communication mix on the internet, forms of online advertisement and pros and cons of online advertising. Third part deals with ...

Internet Fraud: Information for Teachers and Students

Science.gov (United States)

Nkotagu, Gabriel Hudson

2011-01-01

Internet fraud takes a number of forms with the responsible individuals changing tactics rapidly to avoid detection. The perpetrators rely on telemarketing, emails, as well as presenting themselves personally to unsuspecting people. The evolution of internet marketing as well as ecommerce and the ease of connectivity create increasing…

Leitura nas telas: os jovens na internet/Treading in the screens: the young in the internet

Directory of Open Access Journals (Sweden)

Solange Puntel Mostafa

2004-01-01

Full Text Available A partir de uma problematização entre três matrizes de conhecimento, o construtivismo francês, a teoria crítica e o cognitivismo na pesquisa sobre leitura, descrevem resultados de pesquisa realizada com (60 jovens freqüentadores da sala web da Biblioteca da Universidade, durante seu processo de navegação em frente às telas. Os resultados evidenciaram quatro tipos de pesquisa sendo realizadas pelos jovens: pesquisa utilitária, pesquisa de mídia, pesquisa universitária e pesquisa escolar. Algumas regularidades do processo de navegação foram identificadas em todas as faixas categorizadas, como a consulta ao correio eletrônico e a familiaridade (quase natural com a estrutura de banco de dados da internet. O paradoxo levantado pelo construtivismo pedagógico foi contraposto às posturas mais radicais à esquerda em autores para quem é impossível uma educação crítica no ciberespaço; os resultados da pesquisa evidenciam um caminho novo de leitura, diferente do preconizado pela teoria crítica e ainda não contemplado também pelo cognitivismo dos programas de leitura tradicionais. From three matrices of knowledge such as French constructivism, critical theory and cognitivism in reading research , the article describes research carried out with (60 young ciberspace readers during their process of navigation in the web. The results had evidenced four types of reading activities being carried by the young: utilitarian research, research of media, search college and school research. Some regularities of the navigation process had been identified in all the readers as e-mail search and the familiarity (almost natural with the structure of data base of the InterNet. The paradox raised by pedagogical construtivism was compared to the positions most radical to the left in authors for who is impossible a critical education in ciberespace; the results of the research evidence a new way of reading far from that postulated by critical theory

Faktor Penentu Yang Mempengaruhi Penggunaan Layanan Internet Banking

OpenAIRE

Sihotang, Ellen Theresia

2016-01-01

This study aims to analysis the important factor that influence the use of internet banking according to Booklet Perbankan Indonesia 2016 and the implication for the marketing of internet banking services. Security has become a determining factor which affecting the use of internet banking services. It is important for the bank to find out how to maintain the customers who have used the internet banking services in order to encounter competition with a variety of banking services distributi...

QUESTÕES ESTRATÉGICAS DE PLANEJAMENTO, NEGOCIAÇÃO E MARKETING NA INDÚSTRIA TEXTIL: UM ESTUDO DE CASO [doi: 10.5329/RECADM.20050402008

Directory of Open Access Journals (Sweden)

Michelle Cristine Silveira Meireles

2005-11-01

Full Text Available Normal 0 21 false false false PT-BR X-NONE X-NONE MicrosoftInternetExplorer4 Resumo O presente artigo aborda questões relacionadas a estratégias de planejamento, negociação e marketing utilizadas por uma empresa na área têxtil. A realização da pesquisa pautou-se em um estudo de caso, a partir de entrevistas semi-estruturadas e consultas a materiais institucionais. As abordagens teóricas utilizadas no corpo da pesquisa são aplicadas no estudo no intuito de embasar a compreensão do fenômeno estudado. A empresa trabalha com produto de qualidade, bons preços, tendo seu maior problema localizado no capital de giro. Na realização de uma análise organizacional mais detalhada, pesquisa direta com clientes e arrolamento de novas táticas de atuação, percebeu-se que houve por parte da empresa pesquisada uma ampliação à visão de mercado abrindo caminhos e potenciais possibilidades para uma nova atuação de mercado. Assim, o estudo revelou que a empresa deve implantar um conjunto de políticas empresariais de modo agressivo e interativo dentro de suas possibilidades e limitações tanto com os consumidores/clientes quanto no mercado em que atua.    Palavras-chave: Estratégia; Indústria Têxtil; Negociação.   Abstract The present paper approach questions related to planning, negotiation and marketing strategies carried by a textile industry enterprise. The search was based in a study of case, by semi-structured interviews and institutional document analyses. The theoric base utilized in the search was applied in sense to embased the comprehension of studied phenomenon. The enterprise play with quality product, low prices, and the major problem was in turnover capital. In the realization of a detailed organizational analyses, costumers direct search and inventore of new tatics of atuation, was perceived the occurrence of a market sense improve, leading the enterprise to new market perspectives. By this way, the study show that

Internet infrastructures and health care systems: a qualitative comparative analysis on networks and markets in the British National Health Service and Kaiser Permanente.

Science.gov (United States)

Séror, Ann C

2002-12-01

The Internet and emergent telecommunications infrastructures are transforming the future of health care management. The costs of health care delivery systems, products, and services continue to rise everywhere, but performance of health care delivery is associated with institutional and ideological considerations as well as availability of financial and technological resources. to identify the effects of ideological differences on health care market infrastructures including the Internet and telecommunications technologies by a comparative case analysis of two large health care organizations: the British National Health Service and the California-based Kaiser Permanente health maintenance organization. A qualitative comparative analysis focusing on the British National Health Service and the Kaiser Permanente health maintenance organization to show how system infrastructures vary according to market dynamics dominated by health care institutions ("push") or by consumer demand ("pull"). System control mechanisms may be technologically embedded, institutional, or behavioral. The analysis suggests that telecommunications technologies and the Internet may contribute significantly to health care system performance in a context of ideological diversity. The study offers evidence to validate alternative models of health care governance: the national constitution model, and the enterprise business contract model. This evidence also suggests important questions for health care policy makers as well as researchers in telecommunications, organizational theory, and health care management.

As mídias sociais de olho na CI na perspectiva da disseminação da informação

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Aline Poggi Lins Lima

2014-04-01

Full Text Available http://dx.doi.org/10.5007/1518-2924.2014v19n39p113 Esta comunicação apresenta resultados obtidos em pesquisa-dissertação desenvolvida no Programa de Pós-Graduação em Ciência da Informação da Universidade Federal da Paraíba. A pesquisa abordou o Blog de olho na CI na perspectiva das mídias sociais da rede Internet como recursos capazes de desenvolver Redes Sociais na Internet (RSI e meio de disseminação de informação. O objetivo foi analisar como se processa a disseminação da informação de interesse para os profissionais da informação através destas mídias sociais, a partir de uma da pesquisa descritiva, utilizou como instrumentos de coleta dos dados as técnicas da observação participante e o diário de campo. A análise dos dados foi documental, relacionada ao contexto da pesquisa na internet. Diante da pesquisa, observou-se que se pode comprovar o crescimento do blog De olho na CI na rede internet e entre profissionais da informação, crescimento que se estende a outras mídias sociais, Twitter e Facebook.

YouTube and the spoof culture on the internet VIDEOTRASH: o YouTube e a cultura do "spoof" na internet

Directory of Open Access Journals (Sweden)

Erick Felinto

2009-06-01

Full Text Available The exponential expansion of the Internet as a databank has favored the preservation and diffusion of information traditionally considered expendable or of little cultural value. Private videos, independent productions, photo albums or schoolwork represent just a few examples of the type of material that is multiplying through cyberspace. according to david Shenk (1997, this excess of "unimportant" information cre- ates a kind of "datasmog" that is difficult to analyze and unheard of in the history of mankind, heretofore characterized essentially by a paucity of information. What stands out within this growing production of content is a practice known as "spoofing", i.e., virtually infinite parodic variations of widely known media products such as TV commercials and television series. The goal of this work is to outline a possible theory of "digital trash", based on the observation of the characteristics of spoofs on websites such as YouTube. Spoofing is also analyzed here in the context of the various poetics that pertain to the contemporary culture of technology. a expansão exponencial da internet como banco de dados tem favorecido a preservação e difusão de informação tradicionalmente considerada como descartável ou de pouco valor cultural. Vídeos pessoais, produções independentes, álbuns de fotografias ou trabalhos co- legiais constituem apenas alguns exemplos do tipo de material que começa a multiplicar-se no espaço da rede. Esse excesso de informação "sem importância" cria, nas palavras de david Shenk (1997, uma espécie de "datasmog", ou "nuvem de dados", difícil de analisar e inédita na história da humanidade, antes caracterizada essencialmente pela escassez de informação. dentre essa produção crescente, destaca-se a prática que vem sendo denominada como "spoof", ou seja, as virtualmente infinitas variações paródicas em torno de produtos midiáticos de grande circulação, como comerciais e

INFORMATION AND THEIR POWER IN ADVERTISEMENT ON INTERNET

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Mubarak Omar Musa Musa

2013-04-01

Full Text Available The article is dealing with information and its power in advertisement. In first part explains marketing and information in marketing. Comes through information generally and ends in clarifying advertisement. On model firm gives advices how to increase stability of the firm on local market, possibilities of increasing the effectiveness of marketing through internet.

Capital Structure of Internet Companies: Case Study

OpenAIRE

Miglo, Anton; Liang, Shuting; Lee, Zhenting

2014-01-01

We analyze the financing decisions and capital structure of internet companies and relate observed findings to the common capital structure theories. Large internet companies usually have low debt and small internet companies have high debt. We find that the trade-off theory of capital structure, pecking order theory, market timing theory and other theories cannot individually explain a firm’s capital structure. However, they can compliment each other in describing some patterns of observed b...

Pengembangan Website E-Marketing: Studi Kasus pada PT. Usaha Gedung Bank Dagang Negara

OpenAIRE

Honni, Honni; Amelia, Fitri

2011-01-01

Use of the Internet has become a part of business activities, one of which is marketing via the Internet. Marketing is an activity that determines a company’s success. A web-based marketing can eliminate the existing limitations of conventional marketing such as time constraints and distance. Therefore, through this paper is proposed the development of marketing via the internet, or commonly known as e-marketing, so that the company can obtain maximum benefits as expected. The methodology use...

Internet dating as a project: the commodification and rationalisation of online dating

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Tjaša Žakelj

2015-04-01

Full Text Available Based on qualitative empirical data from two studies on Internet dating in Slovenia, this paper discusses the social contexts of the Internet dating of heterosexual men and women and homosexual men. Special attention is given to different aspects of the commodification and rationalisation of dating in the process of forming potential (romantic partnerships. First, we discuss our respondents’ reasons for using the Internet to get in touch with potential (romantic partners. Second, we focus on the demands and strategies of targeted market- ing in personal profile writing and, finally, on the process of selecting potential partners. Our study shows that the primary understanding of Internet dating among people who engage in it is its economic nature. Together with targeted marketing and the predeter- mined criteria for choosing interesting others, Internet dating can thus be understood as a market that encourages rationalisation and commodification in the process of forming intimate relationships.

An Analysis of Security Incidents on the Internet 1989-1995

Science.gov (United States)

1997-04-07

intervene. 14.4.2. Government Information Policies and the Computer Security Market - During the history of the Internet , the government has maintained a...the government is already taking to improve the operation of the Internet market by supplying information . The following analysis determined whether the... Information Assurance Technology Analysis Center (IATAC) 3190 Fairview Park Drive Falls Church VA 22042 Performing Organization Number(s) Sponsoring

The potential of hospital Website marketing.

Science.gov (United States)

Sanchez, P M

2000-01-01

In recent years, hospital website marketing has witnessed explosive growth. Industry experts cite an almost 100% growth in hospital website marketing over the last several years. At one time lagging in the adoption of Internet technology, hospitals have now begun making significant strides in catching up with other industries. In spite of the general proliferation of hospital websites, however, the full potential of the Internet with its unique characteristics has yet to be realized. In this paper, current trends fueling the growth of hospital website marketing are first explored. Secondly, barriers to realizing the potential of website marketing are investigated. Finally, recommendations for improving hospital website marketing are developed.

The Analysis of the Dynamics of the Marketing Services Market in Terms of Strategic Management of Crisis

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Ivanova Natalya

2016-12-01

Full Text Available The aim of the study is to determine the basic modern marketing services according to the dynamics data of the media market of Ukraine. Thus, marketing services are considered as tools that provide crisis man-agement in strategic business development perspective. Scientific and practical significance of the study lies in the results of trend analysis of the dynamics of the media market of Ukraine and its components, the results of which led to the conclusion about the importance of Internet advertising as a modern marketing tool in terms of anti-crisis policy. The study predicted the values of the obtained volumes and market share of Internet advertising in the media market structure in Ukraine for the next period.

A six-country comparison of the internet shopper profile

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Thomas G. Brashear

2008-11-01

Full Text Available http://dx.doi.org/10.5007/2175-8069.2008v10n21p54 As the Internet continues to evolve across the globe, the importance of understanding the similarities and dissimilarities among consumers in different regions is crucial for bothe marketing theory and practice. The authors report the characteristics of Internet shoppers in six countries (United States, England, New Zealand, China, Brazil, and Bulgaria. Internet shoppers and non-shoppers in these countries are profiled and compared on attitudes, motivations, and demographics. The work extends the research of Donthu and Garcia (1999 into an international realm and seeks to build on our current knowledge in this area. Findings show that online shoppers share many similar traits around the world. Internet shoppers in all the countries examined are similar with regard to their desire for convenience, are more impulsive, have more favorable attitudes towards direct marketing and advertising, are wealthier and are heavier users of both email and the Internet.

Pengembangan Website E-Marketing: Studi Kasus Pada PT. Usaha Gedung Bank Dagang Negara

Directory of Open Access Journals (Sweden)

Honni Honni

2011-06-01

Full Text Available Use of the Internet has become a part of business activities, one of which is marketing via the Internet. Marketing is an activity that determines a company’s success. A web-based marketing can eliminate the existing limitations of conventional marketing such as time constraints and distance. Therefore, through this paper is proposed the development of marketing via the internet, or commonly known as e-marketing, so that the company can obtain maximum benefits as expected. The methodology used in the development of e-marketing website is The Seven Stage Cycle of Internet Marketing. The result achieved is a company’s e-marketing website. Conclusions obtained is that by using a web-based marketing, it is expected to help companies overcome the existing deficiencies, and can provide added value in improving promotions to better introduce the company to the market as well as to achieve profit increase. 

Analisis Conjoint pada Antarmuka Pelanggan dan Perancangan Elektronic Marketing Rumah Makan

Directory of Open Access Journals (Sweden)

Vani Utari

2014-03-01

Full Text Available This research aims to analyze 3 of 7 Steps Internet marketing and to produce market penetration strategy by developing an e-marketing-based website that is expected to help in decision making. E-marketing is a marketing strategy that can be carried out by the company with the utilization of Internet. Aie Badarun is a business entity engaged in the restaurant business that provides various menus. This research used Porter’s industry analysis, framework of seven stages of Internet marketing, conjoint analysis, and Object-Oriented Analysis and Design (OOAD. The outcome of the analysis is known that a feasible strategy for the company is leveraging the Internet as marketing media. E-marketing strategy through Restaurant Aie Badarun website is expected to be able to give customers the information needed about the product or menu of food and drink, customer testimonials, online reservation, and finding solutions to their queries about products and services of Restaurant Aie Badarun using 7C Framework which is a combination of attributes and website design. E -marketing strategy could support the overall restaurant marketing.

INTERNET ADVERTISING AT A GLANCE

Institute of Scientific and Technical Information of China (English)

2006-01-01

Shanghai-based Internet analysis and consulting company iResearch released its China Advertising Online Research Report 2005 in March. The report indicates that the market value of online advertising in China reached 3.13 billion yuan in 2005, up 77.1 percent over the previous year. The market observer predicts a 48 percent growth to 4.6 billion yuan for 2006.

Internet advertising effectiveness by using hierarchical model

OpenAIRE

RAHMANI, Samaneh

2015-01-01

Abstract. Present paper has been developed with the title of internet advertising effectiveness by using hierarchical model. Presenting the question: Today Internet is an important channel in marketing and advertising. The reason for this could be the ability of the Internet to reduce costs and people’s access to online services[1]. Also advertisers can easily access a multitude of users and communicate with them at low cost [9]. On the other hand, compared to traditional advertising, interne...

Inbound marketing in research institutions

Directory of Open Access Journals (Sweden)

Witold Świeczak

2015-12-01

Full Text Available We live in times of revolution! We are witnessing a revolution in the way we choose new products and in the way we look for business partners. Nowadays, almost everybody who is looking for a pram for his child or a new accounting company for his small business, always starts by turning on the computer. We start with Google or any other search engine, we ask our friends from the Internet, our family members and colleagues for assistance, usually via e-mail, online chats, Facebook or Twitter. We live in times of revolution – as a result of this revolution companies without huge budgets and not resorting to eyecatching tv commercials are able to attract our attention. Nowadays, we pay more attention to companies offering us excellent content on the Internet – a good example here is Zaoppos, a company selling shoes which rapidly evolved into a multi-billion-dollar business. There is no doubt that currently an attractive form of presence in the web is of utmost importance for any company. The main force driving this new revolution is inbound marketing. This revolution has a global and universal reach and affects everybody without regard to his or her social or economic status, his or her education or culture. The term of Inbound Marketing hasn’t been translated into Polish yet. It can be interpreted as active, incoming marketing. Inbound Marketing is opposed to outbound marketing – traditional way of communicating, which is all about „pushing out” information, advertising message to the potential customer. Inbound marketing is focused on activities on the Internet, which allow the customers to find the message they are looking for. The potential customer is following issues he is looking for on the Internet, which leads him to the source of the message. The idea of inbound marketing is about taking such actions in the sphere of media that allow potential customers to find what they are looking for. Inbound marketing combines elements of

Russia's 'dictatorship-of-the-law' approach to internet policy

OpenAIRE

Nocetti (Julien)

2015-01-01

As international politics' developments heavily weigh on Russia's domestic politics, the internet is placed on top of the list of "threats" that the government must tackle, through an avalanche of legislations aiming at gradually isolating the Russian internet from the global infrastructure. The growth of the Russian internet market during the last couple of years is likely to remain secondary to the "sovereignisation" of Russia's internet. This article aims at understanding these contradicto...

Os benefícios da internet na vida dos idosos do município de Luziânia-Goiás

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Silmara Lúcia Meireles

2018-02-01

Full Text Available Analisou-se os benefícios da internet na vida dos idosos pertencentes ao Projeto “Conviver” no município de Luziânia-Goiás, onde foi realizada uma pesquisa de campo com amostra de 37 idosos de ambos os sexos através de um questionário contendo as variáveis: estado civil, renda, escolaridade, doenças, prática de atividade física, etilismo e tabagismo. Aplicou-se um questionário para avaliar o acesso à internet, a realização de cursos de informática, a finalidade do uso da internet e os benefícios. Observou-se que 78% dos idosos eram mulheres, 35% casados, 13% recebiam menos de um salário mínimo por mês e 5% analfabetos. Constatou-se que 56% eram hipertensos, 24% dislipidêmicos, 13% diabéticos, 3% etilistas, 5% tabagistas e 5% sedentários. Ao analisar o uso da internet, 57% referiram utilizar esse meio de comunicação. Destes, 43% eram capacitados e os acessos mais prevalentes foram: redes sociais (37%, sites de pesquisa (31%, de notícias e esportes (12%, de jogos (6%, de entretenimento (6% e serviços bancários, trabalho, entre outros (6%. Quanto aos benefícios da internet, 95% disseram que a internet foi capaz de proporcioná-los, destacando-se mais informações e conhecimento (41%, maior comunicação com familiares e amigos (31%, exercício da memória e aumento da autoestima (10%, diversão e entretenimento (6%, amizades (6% e facilidade cotidiana (6%. O uso da internet foi capaz de proporcionar benefícios aos idosos, com consequente aumento da autoestima e das possibilidades de conhecimento, comunicação e lazer. Descritores: Idosos; Internet; Redes sociais.

Connotea: site para a comunicação científica e compartilhamento de informações na Internet

Directory of Open Access Journals (Sweden)

Sônia Elisa Caregnato

2007-07-01

Full Text Available A Internet é reconhecidamente um terreno fecundo para as comunidades científicas, por sua rapidez, diversidade e possibilidades de novas formas de interação. O desenvolvimento de sites de social bookmarks, como o Connotea, permite aos pesquisadores gerenciar informações na Internet, organizando e compartilhando referências com seus pares científicos. Analisa-se este site que possui um caráter social e se apresenta como um novo espaço informal para compartilhamento de informações, criação de grupos e construção de bibliotecas próprias através do emprego de palavras-chave. Também, abordam-se os conceitos de comunidades científicas, social bookmarks e Folksonomia. Considera-se que o Connotea reproduz algumas tendências naturais das comunidades científicas e permite o intercâmbio entre as diferentes áreas do conhecimento.

Prodej potravin přes Internet se zaměřením na Tesco v ČR

OpenAIRE

Nousková, Michaela

2012-01-01

This thesis deals with shopping and sale of grocery online focusing on Tesco Stores CR,a.s. The aim of the study is to evaluate the Tesco e-shop from user's perspective, compare it with the competition and to propose steps towards optimization. The first part of thesis describes general information about the Internet and e-commerce, online grocery market and its specifics. Following part includes analyzeds of grocery e-shops based on multi-criteria evaluation and comparison with the Tesco ser...

Marketing v hudebním průmyslu se zaměřením na elektronickou taneční hudbu

OpenAIRE

Špak, Richard

2014-01-01

The purpose of this thesis is to describe, analyze and compare traditional and new marketing tools of music industry, focusing on distribution and promotion, and demonstrate through an example of succes of electronic dance music in recent years that digital era and internet development have significant influence on mujsic marketing. Based on analysis and primary research reveal basic segments of listeners and recommend a mix of tools for a starting artist.

Internet agorą wyborczą XXI wieku

Directory of Open Access Journals (Sweden)

Jarosław Kinal

2012-01-01

Full Text Available The transfer of the activity of electoral candidates to the Internet was one significant change in the way of the creating of the image of the candidates in the local elections in 2010. Politicians have begun to notice the possibilities offered by the network before. In this paper, an analysis was provided of the two recent electoral campaigns in Poland. In the introduction, a few figures were related to the campaign of Barack Obama and the marketing potential hidden in applications was outlined, generally referred to as Web 2.0. In the initial chapter, paradigms were presented needed to establish the planning stage in the electoral campaign in the Internet. Deformations of communication were also presented in relation to the traditional H. Lasswell’s communication model. An analysis was provided of selected political marketing tools used in the Internet. The analysis indicates a poor use of the Internet in the electoral campaign for the candidates in Subcarpathia even though there are one candidate in this region who created virtual avatars to build her political image.

Model e-marketingu pro firmu SSK Třinec, a.s.

OpenAIRE

Klusová, Alena

2007-01-01

Tato práce je zaměřena na marketing, internet a zejména na spojení marketingu a internetu, tzv. elektronický marketing. V teoretické části je popsán marketing, formy elektronického marketingu a nejrozsáhlejší forma elektronického marketingu, což je webová prezentace. Praktická část je v prvé řadě věnována charakteristice společnosti S.S.K., a.s., dále analýze webové prezentace společnosti a návrhu nového webu společnosti. The paper focuses on marketing, Internet and, predominantly, the con...

Arquivos Públicos Brasileiros: Análise da evolução da transferência da informação arquivística na internet

Directory of Open Access Journals (Sweden)

Anna Carla Almeida Mariz

2011-01-01

Full Text Available http://dx.doi.org/10.5007/1518-2924.2011v16nesp1p106 Estudo da evolução da inserção das Instituições Arquivísticas Públicas Brasileiras na internet e dos processos de transferência da informação arquivística nessa rede. A primeira etapa da pesquisa, em 2004, teve como marco empírico o universo existente dos sites de Instituições Arquivísticas Públicas Brasileiras. Na segunda fase, em 2009, foi atualizado o universo para análise e investigados os sites, tendo como parâmetros os mesmos critérios da etapa anterior: serviços que disponibilizam, nível de relacionamento com o usuário, que tipo de consulta pode ser feita ao acervo e elementos relativos aos conteúdos, desenho e estrutura dos sites. A importância deste estudo comparativo está em verificar as mudanças que ocorreram neste intervalo, se houve crescimento, avanços e quais foram. O site de uma instituição arquivística oferece serviços já existentes no local, total ou parcialmente, além de sugerir novas possibilidades às instituições arquivísticas. Este espaço informacional exige ações voltadas para atender às demandas produzidas pelos usuários da rede. A inserção dos acervos arquivísticos na Internet implica em novos desafios na gestão desta informação.

Marketingová komunikace agentury CzechTourism - internetový marketing DCR

OpenAIRE

Soukupová, Tereza

2012-01-01

The theoretical part includes the basic rules of marketing, set in the context of tourism through marketing the competitive destination, and internet marketing. The following chapters focus on the role of the CzechTourism in the field of tourism in the Czech Republic. Describe CzechTourism's marketing plans, including marketing campaign to promote domestic tourism. In the end the work focuses on the internet marketing through a basic analysis of the Czech domestic tourism website's homepage (...

Preconceito social na Internet: a reprodução de preconceitos e desigualdades sociais a partir da análise de sites de redes sociais

OpenAIRE

Cruz,Ruleandson do Carmo

2012-01-01

Discute preconceitos e desigualdades sociais na Internet, a partir da análise de sites de redes sociais, considerando usuários brasileiros. Analisa discurso contra a entrada de participantes do Orkut no Twitter. Avalia a Elysiants, primeira comunidade online de luxo do mundo, dedicada a criar uma rede constituída por ricos. Apresenta resultados que sugerem a territorialização do ciberespaço, como ocorre na divisão geográfica física, em zona norte (Orkut), para menos favorecidos, e zona sul (T...

A Study on the Main Points of Internet Book Marketing%图书网络营销的要点研究

Institute of Scientific and Technical Information of China (English)

范生万; 刘放

2014-01-01

互联网的出现促使传统图书营销呈现出新的特点，也赋予了现代图书网络营销新的发展趋势。要想在新的环境下达到图书营销的目标，出版商和书店应该了解这些特点和趋势，抓住图书网络营销的要点，这样才能在日趋激烈的市场竞争中处于不败之地。%Emergence of the Internet has not only made the traditional book marketing show new features, but also given the modern network book marketing new developing trends. In order to reach objectives of book marketing in the new environment, publishers and bookstores should understand these characteristics and trends, grasping the main point of book online marketing so as to be in an invincible position in the increasingly fierce market competition.

Internet and Archival Science: archival institutions, users and Access to Information Act

OpenAIRE

Mariz, Anna Carla Almeida

2012-01-01

Breve abordagem sobre aspectos teóricos e técnicos que caracterizam os processos de transferência da informação difundida pelas instituições arquivísticas públicas brasileiras na internet. Para tal, foram empreendidas pesquisas empíricas com o objetivo de verificar as relações da internet com os arquivos públicos, com seus usuários e com a Lei de Acesso à Informação. Foram utilizadas consultas aos sites de instituições arquivísticas públicas brasileiras na internet e entrevistas com usuários ...

Market Dominance and Search Quality in the Search Engine Market

NARCIS (Netherlands)

Lianos, I.; Motchenkova, E.I.

2013-01-01

We analyze a search engine market from a law and economics perspective and incorporate the choice of quality-improving innovations by a search engine platform in a two-sided model of Internet search engine. In the proposed framework, we first discuss the legal issues the search engine market raises

Strategies for building a customer base on the internet: Symbiotic marketing

OpenAIRE

Lockett, A; Blackman, ID

2001-01-01

The advent of the Internet is leading a re-evaluation of existing business practice as the methods employed in a non-virtual world may not necessarily be as effective in a virtual environment. The present paper examines the different strategic options facing organizations as they attempt to build a customer base on the Internet. The traditional site-centric approach of directing traffic to a central Internet site suffers from the problems of the increasing costs and decreasing effectiveness o...

Internet pharmacy: Need to be implemented in India

Directory of Open Access Journals (Sweden)

Ankit Anand

2010-01-01

Full Text Available In this era of science and technology, computer plays an important role in community. Today, computer is so ubiq-uitous in pharmaceutical research and development. The advent of the internet has had a significant impact on the formation of an information-driven, rapid-paced society. The number of internet users reached 150 million in only five years compared to 13 years for television and 38 years for radio. Consumer expectation for access, conven-ience, and speed has made the cyberspace superhighway a medium for knowledge exchange and for e-commerce. The internet offers a wide variety of health services and products to healthcare professionals as well as to the pub-lic. Online pharmaceutical sales have reached more than nearly $50 billion. This is a dramatic increase when com-pared to the $1.9 billion in 1999. At the click of the mouse, medications can be ordered and delivered conveniently to your door. Internet has evolved into a self-organizing media, capable of multiple interactions within. A large number of consumer products including drugs are being advertised and sold over the Internet. Though the market-ing of drugs over the Internet is an inevitable outcome of the booming e-economy, it poses unique ethical, legal and quality challenges- the prime cause being the anarchic structure of the Internet. These challenges are important from the consumer, physician and regulator perspectives. This paper begins with a summary of historical considera-tions and the shifting organization of internet pharmacy. The advantages and disadvantages of internet pharmacy practice are listed. Internet pharmacy is not only affordable but also can be source of easy availability of medicine.

Affiliate marketing

OpenAIRE

Ureš, Michal

2012-01-01

This bachelor's thesis focuses on the topic of online affiliate marketing from the perspective of an internet entrepreneur. In the first, theoretical part, it characterizes the affiliate marketing, describes different, significant affiliate solutions in the Czech market and opportunities for their implementations. In the second, practical part, it concentrates mainly on an affiliate program of a company called GameLeader, s.r.o. It analyses expectations of the business from the implementation...

Lutas por reconhecimento dos surdos na Internet: efeitos políticos do testemunho

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Regiane L. O. Garcêz

2009-10-01

Full Text Available Neste artigo investigamos as oportunidades que a internet favorece para grupos minoritários e marginalizados expressarem-se. Voltamos nossa atenção para a luta pelo reconhecimento empreendida por pessoas surdas e em particular para a representação política das lideranças do movimento social dos surdos e para as contestações em torno das definições de "bem comum" reveladas pelos membros dessa coletividade. Tomamos como material de análise os testemunhos de vida expressos em dois ambientes virtuais diferentes na Internet: o sítio eletrônico de uma associação de surdos - a Federação Nacional de Educação e Integração dos Surdos (Feneis - e um fórum de discussão de uma rede virtual de relacionamentos (o Orkut. Os testemunhos do sítio da Feneis revelam um discurso público relativamente homogêneo - com definições de bem viver e projeções de metas futuras - que busca demonstrar a existência de um "nós", mediar a formação da opinião e expressar a vontade política. Já a análise do fórum do Orkut mostra que afetados e concernidos, ao discutirem sobre suas aspirações individuais e seus interesses, produzem grande fragmentação sobre detalhes do bem comum. Argumentamos que o uso do testemunho produz diferentes efeitos no que concerne ao intercâmbio de experiências, à defesa da legitimidade das reivindicações e à aprendizagem coletiva, em diferentes ambientes virtuais.

A comunicação dos autômatos: sobre o imaginário do pós-humanismo na internet

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Erick Felinto

2008-11-01

Full Text Available A internet vem se tornando rapidamente um vasto espaço comunicacional, de contornos indefinidos e extremamente abertos. Ao lado de outras mídias tradicionais, como a televisão e o rádio, vem se constituindo num locus privilegiado para a análise das representações sociais e do imaginário caracterizador da cultura contemporânea. Um dos objetivos deste trabalho é mostrar como um dos principais temas da cibercultura — a questão do pós-humanismo — se manifesta no domínio da rede mundial de computadores. Outro é assinalar a importância desse tema para a civilização tecnológica e as razões pelas quais ele se torna relevante para uma reflexão sobre a comunicação na contemporaneidade. Palavras-chave: Pós-humanismo; internet; comunicação; cibercultura Abstract: Communication of the automatons: about the imaginary of post-humanism on the internet — The Internet is fast becoming a vast communicational space of undefined and extremely open borders. Beside other traditional communication media such as television and radio, the Internet has become a privileged locus for the analysis of social representations and the imaginary that characterizes contemporary culture. The main purpose of this paper is to describe how the topic of posthumanism — one of the main themes of Cyberculture — is manifested within the domain of the World Wide Web. Another objective of this investigation is to identify the importance of this topic for the technological civilization, as well as the reasons for its relevance in reflections about communication in contemporary culture. Keywords: Posthumanism; Internet; communication; cyberculture

Understanding E-Marketing as a Firm’s Promotional tool and Its Impact on Consumer Perception

OpenAIRE

Zulqurnain Ali; Saira Ejaz; Asma Aleem; Muhammad Usman Saeed; Faisal Altaf Tahir; Muhammad Kashif

2015-01-01

The rapid adoption of internet and related technologies as a promotional tool has made it imperative for firm’s marketing plan. As internet presence is essential for a firm survival, so it has changed the way of doing businesses altogether. In this study, we empirically checked the four dimensions of electronic marketing (electronic mail marketing, web marketing, mobile marketing and marketing through internet) impact on consumer perception to make a buying decision. A total of 250 questionna...

Internet 2 - WWW: Where, When and Why?

Directory of Open Access Journals (Sweden)

Adi Armoni

2001-01-01

Full Text Available After the World Wide Web and other great inventions of the academic world, comes Internet 2. The new Inter-University project is rapidly evolving into a powerful consortium. 181 universities, 60 American companies and a few dozen international institutions are collaborating to create the communications technologies of the future. Their main focus is to rid themselves of the terrible congestion that exemplifies the Internet and create a new fast multimedia connection between research institutions. They promise that all this will be done far from the intrusion of the private market, a market that, according to the four fathers of Internet 2, "stifles creativity".The foundations of Internet 2 are comprised of two main technological notions. The first is the Gigapop, which is a regional network's interconnection point to the new Internet 2 cutting edge services. Some types of Gigapops are being constructed so that Internet 2 members can connect solely to Internet 2 services, while other Gigapops are being constructed to connect non Internet 2 members to various other services, such as the old Internet (a.k.a. the commodity Internet or Internet 1.The second technological notion is QoS, which stands for Quality of Services and is a new method of sending information around more efficiently. The basis of QoS is to create priorities for the information sent. In this way crucial medical information will have priority when compared to chess game simulations.The implementation of these two notions, together with other innovative technologies, requires a vast amount of funding, which is partly private but mainly governmental. The methods discussed here for budgeting and funding of institutions for the Internet 2 project are interesting and are a main force in the shaping of Internet 2. Moreover, they will also influence important infrastructure and technical decisions yet to be made, such as routing methods, protocols and speeds that will shape and mold I2

A dinâmica da notícia nas redes sociais na Internet: uma categorização das ações participativas dos usuários no Twitter e no Facebook

Directory of Open Access Journals (Sweden)

Maíra de Cássia Evangelista de Sousa

2015-09-01

Full Text Available A dinâmica da notícia nas redes sociais na internet está relacionada à etapa de circulação a partir da forma de apresentação e do conteúdo das postagens e à recirculação a partir das ações participativas dos usuários. Neste artigo, o objetivo é apresentar uma proposta de categorização da recirculação no Twitter e no Facebook de acordo com as ações participativas dos usuários (filtro social e reverberação e analisar como se dá essa recirculação nas redes sociais na internet. De caráter descritivo-analítico, o estudo combinou técnicas qualitativas e quantitativas. A análise foi realizada a partir de postagens publicadas em janeiro de 2013 nas contas do Twitter e do Facebook do portal jornalístico Estadão sobre o incêndio na Boate Kiss, ocorrido na cidade de Santa Maria (RS.

Internet Auction Sellers: Does Size Really Matter?

Science.gov (United States)

Halstead, Diane; Becherer, Richard C.

2003-01-01

Examines the Internet auction phenomenon as it relates to the marketing mix of online auction sellers. The data indicate that, while there is great diversity among businesses that utilize online auctions, distinct cost leadership and differentiation marketing strategies are both evident. These two approaches are further distinguished in terms of…

Marketing and security issues in e-business

Directory of Open Access Journals (Sweden)

Mandarić Marija

2007-01-01

Full Text Available Unprecedant development of the IT influenced the development of the electronic business and internet. Introducing the electronic business into companies worldwide and accepting the new global media - internet, have enabled the development of the new area of the marketing practice - electronic marketing. Electronic marketing has kept the basics of the traditional marketing, but it has also adapted to the new standards in the business and, together with internet, it has opened up remarkable opportunities for the small and big companies, through the global accessibility of their offers. Electronic business is become the imperative of the modern business under the conditions of today's economic and political globalization, which dictates the rules of conduct among the world market players. The usage of internet has enabled direct, interactive communication, but has also started questions regarding security of that communication and protection of company's or individual's data. It is certain that the area of the electronic business and electronic trade, has unstoppable and unpredictable directions of development and so many potential users, while globalization has unique goal, but many interested masters. How the world will look like in the future, what countries will fit in, and what countries will dictate the tempo of the further development, remains to be seen.

Selling Internet Service: An Ancient Art Form on a New Canvas.

Science.gov (United States)

Maloff, Joel H.

1992-01-01

The Internet, no longer solely the domain of scientists and network engineers, is expanding rapidly to serve a diverse community of business professionals. Those marketing Internet services to these decision makers must practice the ancient art of salesmanship in a complex technological environment. Crucial is knowledge of Internet opportunities,…

Use of Internet for Innovation Management by Extension Agents in ...

African Journals Online (AJOL)

User

This study examined extension agents' perception of the use of the Internet for ... Internet platform can .... items. It ranged from always, occasionally and never, which were assigned 3, 2 and .... Market location 's to help farmers sell produce.

OBAID SITES: THINGS THAT BOTHER CHILDREN ON THE INTERNET

OpenAIRE

JÉSSICA CASTRO NOGUEIRA

2016-01-01

Esta pesquisa teve como intuito verificar quais os principais incômodos e medos de crianças na internet. Foi realizada uma análise de conteúdo da pergunta O que incomodaria ou chatearia crianças de sua idade na internet, parte da pesquisa TIC Kids Online Brasil, realizada pelo Cetic.Br. Os dados analisados contemplaram uma amostra de 1.580 crianças com idades entre 9 e 16 anos em todo o território nacional, no ano de 2012. As respostas foram analisadas com o software ATLAS.ti. Entre os princi...

Online marketing

OpenAIRE

Zrůst, Daniel

2013-01-01

The aim of this thesis is to evaluate pay per click marketing as suitable marketing tool for promotion and distribution of a given product. The paper describes basic vocabulary related to PPC advertising, common metrics, tools used by online marketers, and logic of running PPC campaigns. The paper also tries to quantify impact of Internet on economies. The second part applies the theory to analysis of consumers' conversion path while searching online in common search engines where PPC marketi...

Internet little cigar and cigarillo vendors: Surveillance of sales and marketing practices via website content analysis.

Science.gov (United States)

Williams, Rebecca S; Derrick, Jason C

2018-04-01

Cigar sales have nearly doubled as cigarette sales have dropped, and large cigars have been replaced by little cigars and cigarillos (LCCs). Many LCCs are flavored, are perceived as less harmful than cigarettes, and have become increasingly available from e-commerce sources. We conducted surveillance of the online retail environment in 2013 and 2014 for LCCs in order to describe characteristics of Internet tobacco vendors selling LCCs and their sales and marketing practices, youth access practices, and their practices in relation to cigarette and other tobacco product sales. In 2013, we identified and manually screened 32,446 websites, yielding 500 unique Internet LCC vendors. In 2014, we identified 511 vendors selling LCCs from a list of 31,239 manually screened websites. We then selected 249 in 2013 and 263 in 2014 for content analysis focusing on six domains including demographics, youth access, payment and delivery, products for sale, promotions and claims, and prices. Just over half of vendors in both years were located solely in the U.S. with 70.1% of those selling flavored LCCs in 2013 and 76.1% in 2014. Nearly half only used proven ineffective age verification strategies and another 10% made no attempts to verify age at all. Most vendors accepted credit cards and advertised using the United States Postal Service. Half of vendors featured a variety of health warnings and most featured promotions. Federal bans on flavored cigarettes and restrictions on age verification, payment, and shipping for Internet tobacco sales should be extended to include LCCs. Copyright © 2018 Elsevier Inc. All rights reserved.

Is the Internet making markets more efficient? The evidence according to price indicators in Spain

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Ferran Sabate

2009-04-01

Full Text Available It has been theorized that low search costs associated with e-commerce imply greater levels of efficiency relative to the conventional retail channels. Multiple empirical studies confirm this hypothesis concerning price level, although the evidence is mixed relative to price dispersion. This article empirically compares the efficiency of the Internet with the conventional retail channel through 4 price indicators for the CD market. The results, based on 1,603 prices collected in Spain, are surprising. The conventional channel shows greater efficiency for both posted and final prices. These findings together with the coincident results of other reviewed studies would suggest key factors related to the development of e-commerce. Implications of the study and future considerations are discussed.

Effect of the Internet on Social Capital

OpenAIRE

Safaee Safiollah; Javadi Alimohammad; Javadi Maryam

2009-01-01

Internet access is a vital part of the modern world and an important tool in the education of our children. It is present in schools, homes and even shopping malls. Mastering the use of the internet is likely to be an important skill for those entering the job markets of the future. An internet user can be anyone he or she wants to be in an online chat room, or play thrilling and challenging games against other players from all corners of the globe. It seems at present time (or near future) f...

O estudante universitário e a recuperação da informação na Internet

OpenAIRE

Peres, Ricardo Luís Rodrigues

2008-01-01

Esta dissertação se propôs a examinar como o estudante universitário identifica e recupera a informação disponibilizada na Internet de modo a satisfazer sua necessidade de estudo e a elaboração de seus trabalhos acadêmicos. Como tal, constituiu-se em um estudo de caso de caráter exploratório, focado nos alunos do curso de graduação em Administração de uma instituição particular de ensino superior. O levantamento dos dados foi feito através de um questionário desdobrado em quatr...

Viral Marketing and Academic Institution

OpenAIRE

Koktová, Silvie

2010-01-01

This bachelor thesis examines modern and constantly developing kind of internet marketing -- the so called viral marketing. It deals with its origin, principle, process, advantages and disadvantages, types of viral marketing and presumptions of creating successful viral campaign. The aim of the theoretical part is especially the understanding of viral marketing as one of the effective instruments of contemporary marketing. In this theoretical part the thesis also elaborates a marketing school...

E-marketing plan : case: Security Shredding & Storage Company, UK

OpenAIRE

Olyazaeva, Baina

2015-01-01

The Internet has immensely changed the way information is shared, and has had a serious impact on marketing. Online marketing is becoming more powerful every day by providing value and good results for both businesses and people around the world. In the business world, the Internet is likely to be at the heart of a marketing strategy. It allows to decrease costs in traditional marketing, to create more effective ways to reach customers and to make businesses more competitive and responsive. S...

Customer loyalty in Internet banking

OpenAIRE

Eriksson, M.; Schuster, C.

2008-01-01

In the recent years the way to do banking has changed. Internet banking has grown and a lot of niche banks working mainly with the Internet as a medium has entered the Swedish bank market. How to keep the customer loyal online in a very competitive environment has become a main question for the banks. The aim of this dissertation is to test what factors impact bank customer loyalty in an online environment. A positivistic research philosophy, a deductive research approach, an explanatory pur...

CISCO SYSTEM’S STRATEGIC USE OF THE INTERNET AND BUSINESS APPLICATIONS

OpenAIRE

Abdurrahman Celebi; Raju Vijaya

2011-01-01

Information systems are the key decision component of a firm’s business strategy. Cisco made use of internet and its information systems to accomplish its following strategies: to create a business ecology market its technology to networking world; to create a virtual organization and outsourcing many operational and customer services and focusing its resources on its own core product innovation strategy; to showcase its own internet use as a marketing tool. Cisco’s strategy enabl...

Representação do Passado e História Pública: a História das Mulheres na Internet

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Gabriela Correa

2016-12-01

Full Text Available Este artigo tem por objetivo abordar as relações entre internet, representação do passado e história pública. Para tanto, se valerá da análise do website e página do Facebook “As Mina na História”, criada em junho de 2015. Neste exame, explorará questões tais como o tipo de representação do passado oferecido neste espaço virtual, o perfil da sua audiência e a linguagem utilizada. A fim de avançar em tais problemáticas, são tecidos alguns breves comentários sobre o ensino de história das mulheres no Brasil. Por fim, busca-se, a partir desta abordagem, propor algumas reflexões sobre a história pública que tem sido praticada no país, para além da questão da ampliação do público “consumidor” de história.   Palavras-chave: Representação; História Pública; Internet; Mulheres.

Internets effect on tax planning : a case study

OpenAIRE

Olofsson, Erik; Olsson, Henrik

2001-01-01

We have seen a revolution in the area of communication on a worldwide scale. We begin talking about terms as globalisation, integration and deregulation of the financial market. Companies have been tax planning for decades, the questions is if Internet has made an increase of companies than uses tax planning and which roll Internet plays. It is hard to really pinpoint all the effects of the Internet because of the relatively new area of research. This thesis will take various factors under st...

Mudanças no pensamento do marketing: duas grandes influências dos meios de comunicação

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Roberto Silveira Braga

2013-12-01

Full Text Available A estrutura do artigo se dá em quatro seções tendo por base as mudanças do pensamento do Marketing ocorridas face às mudanças na comunicação social. Os autores identificam três períodos: O primeiro período que arbitrariamente vai de 1900 a 1950 é marcado pelo estudo dos canais de distribuição e das funções do marketing. Nesse período, a Europa teve duas grandes guerras em seu território enquanto os Estados Unidos montava o seu “mercado nacional”. O segundo período, que vai de 1950 a 2000, foi marcado por uma explosão na produção de bens e serviços. Entrou fortemente em cena a indústria como a grande usuária da propaganda que, pela televisão de massa, mudava comportamentos e colocava os consumidores como o centro da atenção do Marketing. O terceiro período, que começa no ano 2000, estamos começando a viver. Um novo século, um novo milênio, e a inovação e a criatividade são as palavras da moda. A internet, com a sua interatividade de comunicação, traz inovações a cada ano que passa. O consumidor passa a ter poder sobre as empresas. Atualmente as empresas mais valiosas são empresas ligadas de alguma forma à tecnologia que sustenta a internet.

Internet-Shopping heute: Der Einsatz des Internets als Vertriebs- und Distributionskanal: Analyse der Sicherheitsanforderungen bestehender und potentieller Betreiber

OpenAIRE

Fark, M.

1998-01-01

This study examines enterprises which are to date already using the Internet for their customer communication. The analysis is based on commercial and security issues. Commercial issues include the market potential of the business. Security requirements include customer and server authenticity, data integrity, confidentiality, and provability of the service. The relationship between these factors is examined: success of the Internet usage, satisfaction of expectations by the providers, the am...

Se busca mercado adolescente: internet y videojuegos, las nuevas estrategias de la industria tabacalera Aiming for the adolescent market: internet and video games, the new strategies of the tobacco industry

Directory of Open Access Journals (Sweden)

Tonatiuh Barrientos-Gutiérrez

2012-06-01

Full Text Available La exposición a publicidad sobre tabaco está asociada con el inicio en el consumo, particularmente en población joven, por lo que su control es un objetivo clave para reducir la incidencia de tabaquismo. Históricamente, la industria tabacalera ha sido pionera en la utilización de tecnologías de comunicación para posicionarse ante nuevos mercados y mantener la preferencia de los consumidores. Internet y los videojuegos han trascendido el espacio del entretenimiento, convirtiéndose en medios de comunicación masiva con un alto potencial publicitario. El presente artículo hace una revisión de la literatura existente sobre la presencia de tabaco en internet y videojuegos, con la intención de definir líneas de trabajo para desarrollar mecanismos efectivos de regulación y control de la publicidad en estos medios.Exposure to tobacco advertisement is associated with smoking initiation among the youth, its elimination is a key objective to effectively curb the tobacco epidemic. Historically, the tobacco industry has pioneered the use of new communication technologies to keep and expand their market. Nowadays, Internet and video games have transcended the entertainment sphere, becoming significant media for massive communication and providing new opportunities for advertisement. The present essay reviews the existing literature on tobacco presence in the Internet and video games to define research and policy tasks required to develop effective means for tobacco advertisement regulation and control.

The Internet and Services Marketing--The Case of Danish Retail Banking.

Science.gov (United States)

Mols, Niels Peter

2000-01-01

Examines various aspects of the motives, perceptions, and expectations connected with the introduction of Internet banking in Danish retail banking. Responses from questionnaires and results from a factor analysis and a hierarchical cluster analysis indicate a belief that Internet banking will become more important in the future. (Author/LRW)

A Longitudinal Study of the e-Market for Software Components

NARCIS (Netherlands)

van Hillegersberg, Jos; Traas, Vincent; Dragt, Roland

2001-01-01

Component Based Software Development (CBD) holds high promises, but develops its full potential only when software components are traded in a component market. The Internet seems ideal for this purpose and various sources have predicted a bright future for the Internet Software Component Market

Planejamento de melhorias em lojas virtuais para comércio eletrônico na Internet sob a ótica do cliente

OpenAIRE

Marcos Luis Basso

2006-01-01

Este trabalho tem por objetivo o planejamento de melhorias em lojas virtuais de comércio eletrônico na Internet usando como ferramentas a pesquisa de mercado e o Desdobramento da Função Qualidade (QFD), baseado no modelo conceitual de Ribeiro et al. (2001) adaptado para serviços. A pesquisa de mercado visa identificar os itens da qualidade demandada pelos clientes, enquanto o emprego do QFD visa desdobrar os itens priorizados em características de qualidade para o planejamento de melhorias da...

[Investigation of geographic relationship between farmer's market with live birds and human infections with avian influenza A(H7N9)virus based on internet data analysis].

Science.gov (United States)

Yu, Weiwen; Du, Pengcheng; Chen, Chen; Lu, Shan; Kan, Biao; Du, Xiaoping; Xu, Jianguo

2014-03-01

Farmer's markets with live birds (FMLB) are key sites where human infections by influenza A virus subtype H7N9 happened. Approximately 80% cases have exposed to FMLB. This study is to investigate the geographic relationship between FMLB and human cases based on analysis of internet data of their geographic locations. Using big data from internet, we searched all FMLB in the cities where the human cases have been reported, then analyzed geographic relations, and evaluated the possibility of visits of the patients to the FMLB around them. The densities of FMLB, population and live poultries were also analyzed. Forty-two cities and 10 615 markets were included in the study. It is indicated that the number of human cases has positive correlations with the population density, the number and density of markets. Except three markets in Foshan, human cases have been reported within 5 km of 10 of 13 markets, which shows that the live bird trading is highly relevant with the distribution of cases. We identified 13 hot spots in the cities including Hangzhou, Shenzhen, et al, where clustered cases have emerged. The numbers of human cases are significantly high in cities where FMLB are detected positive for H7N9 virus. These virus positive markets usually affect the people's residence within 5km area. The number and location of FMLB in cities should be re-evaluated and re-planed for healthy city where the risk of residents infecting avian influenza virus is greatly reduced or eliminated.

Successful Internet Entrepreneurs Don't Have to Be College Dropouts: A Model for Nurturing College Students to Become Successful Internet Entrepreneurs

Science.gov (United States)

Zhang, Sonya

2014-01-01

Some of today's most successful Internet entrepreneurs didn't graduate from college. Many young people today followed the same path to pursue their dreams however ended up failing, not a surprise because 80% of the startups fail in first 5 years. As technology innovation and market competition on Internet continue to accelerate, college students…

Risk and opportunities connected to the adoption of internet banking in an emerging market

Directory of Open Access Journals (Sweden)

Mavetera Nehemiah

2017-03-01

Full Text Available This research investigate the adoption of Internet banking among Gaborone`s working class and university students. Internet banking comes with convenience and lower costs, which encourage customers to adopt it. Hindering factors to Internet banking adoption include lack of trust and awareness. The study is based on a quantitative research approach. The results suggest that Internet banking adoption is almost the same between the working class and university students. The main factors that support Internet banking adoption are perceived ease of use, perceived usefulness and compatibility. The study findings are consistent with previous studies done in other countries, which show same factors that promote and hinder internet banking adoption. The study therefore contributes to our understanding about factors that promote and hinder internet banking by customers. Furthermore studies may focus on the rate of internet adoption among age groups, income and social status

Russia's 'dictatorship-of-the-law' approach to internet policy

Directory of Open Access Journals (Sweden)

Julien Nocetti

2015-11-01

Full Text Available As international politics' developments heavily weigh on Russia's domestic politics, the internet is placed on top of the list of "threats" that the government must tackle, through an avalanche of legislations aiming at gradually isolating the Russian internet from the global infrastructure. The growth of the Russian internet market during the last couple of years is likely to remain secondary to the "sovereignisation" of Russia's internet. This article aims at understanding these contradictory trends, in an international context in which internet governance is at a crossroads, and major internet firms come under greater regulatory scrutiny from governments. The Russian 'dictatorship-of-the-law' paradigm is all but over: it is deploying online, with potentially harmful consequences for Russia's attempts to attract foreign investments in the internet sector, and for users' rights online.

Uso de ferramentas da internet no processo de ensino e aprendizagem de leitura e escrita: possibilidades e desafios na visão de estudantes de Letras-Português na modalidade semipresencial

Directory of Open Access Journals (Sweden)

Adriana Paula da Silva Amorim

2011-10-01

Full Text Available Na chamada sociedade da informação, o consumo de recursos digitais vem tornando-se cada vez mais constante e necessário. Dessa forma, também as escolas – públicas e particulares – estão sendo gradativamente informatizadas e as universidades brasileiras estão cada vez mais envolvidas em pesquisas e formação de profissionais para o uso desses recursos na educação. São exemplos os cursos de graduação semipresencial promovidos pela Universidade Aberta do Brasil (UAB em parceria com a Universidade Federal do Ceará (UFC. O presente trabalho pretendeu verificar como estudantes do curso de Letras-Português da instituição supracitada, na modalidade semipresencial, utilizam gêneros digitais e ferramentas da Internet, em seu cotidiano; como compreendem a importância do uso de gêneros digitais no processo de ensino e aprendizagem de leitura e escrita na escola; se pretendem (e como utilizar os gêneros digitais em suas aulas de Língua Portuguesa. Participaram da pesquisa 40 estudantes, no total, de três municípios cearenses que abrigam os polos de ensino do sistema UAB/UFC (alguns deles já atuam como professores da educação básica. Foram analisadas discussões em fóruns virtuais temáticos da disciplina Gêneros Textuais e Ensino. Além disso, alguns estudantes, voluntariamente, responderam um questionário virtual, com questões específicas sobre o tema. Trata-se de um estudo preliminar, a partir do qual foi possível identificar o perfil desses estudantes, com relação ao uso de ferramentas da Internet, bem como as possibilidades e desafios apontados por eles, quando da aplicação da teoria em sua prática de ensino de Língua Portuguesa na escola. Embora haja um distanciamento entre teoria e prática, estamos vivenciando um estágio de mudanças, em que se torna cada vez mais necessário que os cursos de formação e aperfeiçoamento de professores os preparem para lidar com as possibilidades e os desafios de utilizar

MARKET CONCENTRATION IN TURKISH JOURNALISM SECTOR

Directory of Open Access Journals (Sweden)

ADEM KALÇA

2013-05-01

Full Text Available Concentration is a situation in which market structure of a sector is controlled by a few firms. At the present time, many analyzing methods such as Herfindahl-Hirschman and N-Firm Concentration Indexes are used to determine market structure.According to market concentration indexes, higher concentration level means more monopolistic market structure, lower concentration level means more full competitive market structure. In this study concentration levels of media groups in Turkish journalism sector within the scope of traditional journalism and internet journalism was analyzed via N-Firm Concentration and H-H Indexes. As a result of the study, it’s seen that first four biggest media groups have monopolistic competition in internet journalism sector,and oligopol structure in traditional journalism sector. According to H-H index analyze, there is monopolistic competition in the sector.

Open-Rate Controlled Experiment in E-Mail Marketing Campaigns

OpenAIRE

Biloš, Antun; Turkalj, Davorin; Kelić, Ivan

2016-01-01

Purpose – The main purpose of this paper is to test the controlled experiment (A/B split) methodology in B2C oriented e-mail marketing campaigns. Design/Methodology/Approach – E-mail marketing techniques have been a substantial part of e-marketing methodology since the early Internet days of the mid-1990s. From the very beginning of Internet utilization for business purposes, e-mail was one of the most widely used communication techniques in B2B and B2C markets alike. Due to high volumes o...

Estratégias de Marketing Digital na Era da Busca

Directory of Open Access Journals (Sweden)

Sionara Ioco Okada

2011-05-01

Full Text Available A evolução das tecnologias de comunicação e informação – TIC’s inauguram uma era de crescimento e disseminação exponencial de conteúdo relevante. Com a expansão da ubiqüidade on-line, o crescimento e a facilidade de acesso à web móvel, via dispositivos portáteis, “a busca” popularizou-se e os mecanismos de busca cresceram e se sofisticaram. O presente artigo tem como foco fazer uma atualização das publicações mais recentes das Estratégias de Marketing Digital, ampliando a visibilidade de conceitos e tendências importantes: i evolução da web 2.0 para web semântica ii Marketing de busca, Estratégias SEM e SEO iii móbile tagging, QR codes e Realidade Aumentada. Trata-se de uma pesquisa exploratória e uma investigação secundária, sobretudo bibliográfica, privilegiando publicações em sites especializados, notadamente no período de 1995 a 2010. Algumas inovações tecnológicas se tornaram marcantes e se transformaram em fortes tendências, impactando os profissionais de marketing e de Tecnologia de Informação (TI. A migração do consumo para a web, as facilidades dos mecanismos de buscas por melhores produtos e referências e o aumento do consumo em tempo real, assumem-se como tendências irreversíveis, que exigem das organizações estratégias mercadológicas eficientes. Assim, torna-se imperativo gerenciar a comunicação empresarial na “Era da busca” exigindo uma postura de atualização permanente e estratégias de marketing dirigidas e sustentáveis. DOI: 10.5585/remark.v10i1.2199

Computação de objetos distribuídos na era da internet

Directory of Open Access Journals (Sweden)

Désiré Nguessan

2003-01-01

Full Text Available In this paper, we discuss recent trends in distributed objects and the Internet computing technologies. Both technologies converge to create a paradigm for distributed computing. We provide an overview of CORBA (Common Object Request Broker Architecture, emphasizing its open architecture for distributed application based on distributed objects and the IIOP (Internet Inter-ORB Protocol that improve the integration of the applications in heterogeneous environments. The CORBA protocol is emerging as the business application messaging standard for the Internet and deserves attention from Information Technologies (IT organizations. We conclude that CORBA, together with the Internet, constitute a perfect symbiotic relationship to build, maintain and extend client/server applications with critical mission.

China on the Internet

Institute of Scientific and Technical Information of China (English)

无

2009-01-01

The big news on the Web in 2009 No more mobile porn The problem of cellphone pornography has been on the rise with more and more mobile phones that are equipped to surf the Internet coming into the market. Online sites accessible only through mobile phones are becoming a popular new method for distributing porn,

Consumers' use of the internet for health information.

Science.gov (United States)

Yom, Young-Hee; Yee, Jung Ae

2006-01-01

Although health information is one of the most frequently sought subjects on the Internet, little research has been performed in this area. This study was designed to examine the use of the Internet for health information by the consumers. A questionnaire was administered to a sample of 212 consumers who were using health care. Only small percentages of the consumers accessed the Internet for health information. This result indicates that different marketing strategies based on geographic characteristics should be developed for consumers who wish to get health care information.

基于移动互联网的旅游企业营销创新研究%STUDY ON THE MARKETING INNOVATION OF TOURIMS ENTERPRISES BASED ON MOBILE INTERNET

Institute of Scientific and Technical Information of China (English)

田磊

2014-01-01

随着移动互联网技术的成熟和发展，旅游者的行为方式发生改变，相应的旅游企业营销模式也产生了改变。笔者分析了移动互联网对旅游企业营销的重要意义，并对目我国前旅游企业在移动互联网环境下营销存在的现状和问题进行了阐述，最后提出了旅游企业的营销创新策略。%With the development of Mobie Internet,tourism enterprises marketing mode change because of tourism behavior.This paper analyzes the importance of tourism enterprises in mobile internet erea,and discuss the current status and problems of tourism enterprises in mobile internet environment.The innovation strategy in tourism enterprises marketing was put forward.

Psicoterapia pela Internet: viável ou inviável?

Directory of Open Access Journals (Sweden)

Maria Adélia Minghelli Pieta

Full Text Available A psicoterapia pela internet é uma prática que, no Brasil, só é permitida aos psicólogos na forma de pesquisa. O objetivo do presente artigo foi realizar uma revisão dos estudos em psicoterapia pela internet, discorrendo sobre os recursos e os limites desse atendimento psicológico e suas implicações para a relação terapêutica e para a efetividade do tratamento. São apresentadas questões legais e éticas concernentes à prática. Os resultados apontaram similaridades entre a relação terapêutica online e a presencial, mostrando-se a psicoterapia pela internet efetiva nas mais distintas modalidades, embora a maioria dos estudos seja sobre intervenções cognitivo-comportamentais. As questões legais e éticas podem ser parcialmente solucionadas com diretrizes claras das organizações profissionais e com o treino de terapeutas na modalidade online. Concluímos que a psicoterapia pela internet, embora requeira maiores estudos, anuncia-se como uma prática viável e promissora.

Integrated marketing communications in sport organizations

OpenAIRE

Gašović Milan

2011-01-01

Integrated marketing communications represent the unification of organization's marketing and communication activities. Sports organizations have the emphasized need for effective communication with their environment (the public, the media, advertisers, sponsors, and other subjects interested in their offer). Elements of the integrated marketing communications are: advertising, personal selling, sales promotion, publicity, public relations, direct marketing, Internet communications etc. Each ...

AN INTEGRATED SURVEY IN AFFILIATE MARKETING NETWORK

OpenAIRE

Norouzi, Ali

2017-01-01

As theInternet plays more colorful role in our everyday lives, the consumer’sshopping habits is changing toward increase in share of online purchase. Alongwith expansion of the Internet in people’s everyday life the recent years havebeen featured with growth of online marketing among businesses. Firms have cometo understanding that online marketing is a vital element for increasing brandawareness and grab attention of the modern consumers. Moreover, there has beena continuous increase in enga...

Marketing E-knihy: případová studie knihy DeepFreak

OpenAIRE

Stemberg, Audrey

2014-01-01

The theoretical part of this thesis describes the environment of books, marketing, Internet marketing and its specifications. This part also focuses on essential digital marketing tools and how they are best used. The practical part of this thesis describes marketing activities of the book deepFreak, which are performed by the authors. The authors have no practical experience nor education in the fields of arts management and Internet marketing. The thesis analyzes the existing practices and ...

Governança na internet: um estudo sobre o Marco Civil brasileiro

Directory of Open Access Journals (Sweden)

Laura Vilela Rodrigues Rezende

2016-01-01

Full Text Available El trabajo tiene como propósito realizar un estudio sobre la legislación que rige el uso de Internet en Brasil, en el Marco Civil de Internet (Ley 12.965/2014. Se trata de una investigación descriptiva, de naturaleza cua litativa, basada en recopilación bibliográfica y estudio comparativo. Se ex pone inicialmente un breve histórico de Internet en Brasil y su panorama actual. Luego, se presenta el concepto de gobernanza en Internet y los su cesos que marcaron las discusiones acerca de esta temática. Se aborda el Marco Civil de Internet en Brasil, el histórico de su creación y los principios que lo rigen. Se concluye que es un importante instrumento oficial regla mentario para asegurar la libertad y los derechos del usuario. Su concep ción se fundamentó en la participación de la sociedad civil, lo que puede considerarse inédito en lo que se refiere a la creación de leyes reglamenta rias. Se considera que esta sea una ley sofisticada en cuanto a sus directri ces, lo que la vuelve una de las más progresistas del mundo. Pese a todo lo anterior, su trayectoria democrática de creación le otorga un carácter ge neralista y superficial.

On the Transition of the Marketing Strategy in the Enviroment of the Internet%试析移动互联网环境下营销策略的转变

Institute of Scientific and Technical Information of China (English)

马华敏

2016-01-01

With the rapid development of the internet technology, we have entered a new era of mobile internet. The advantages of mobile commerce have appeared with the popularity of Intelligent Mobile Terminal in such a background. Apparently, the traditional marketing strategies have been unable to adapt to the new market environment. There fore, In order to keep its advantages and competitiveness, the only combination of mobile internet and their businesses is simply not enough. Enterprises should grasp the characteristics of mobile Internet, change its marketing strategies timely, and keep pace with the times to maintain maintain the vitality of enterprises.%随着互联网技术的快速发展，我们已经进入了崭新的移动互联网时代。智能移动终端的普及使得移动商务的优势在这样的时代背景下不断显现出来，传统的营销策略显然已经无法适应新的市场环境。因此，企业为了保持自身的优势和竞争力，简单地将移动互联网和自身业务结合是远远不够的，还需要抓住移动互联网的特点，适时地转变企业的营销策略，与时俱进才能保持企业的活力。

Sikap dan Intensi Pemanfaatan Internet dalam Kegiatan Bisnis

OpenAIRE

Anggita Nurul Adha, Irena; Virianita, Ratri

2010-01-01

As developed time, needs of information and communication media become significant. Internet utilization functions for business were transformed from information exchange into an instrument for business strategy application such as marketing, selling and customer service. In general, internet has three functions in business such as communication, promotion and research. Small and middle scale entrepreneur which exposed with the growth of information technology have the options whether...

E-Based Market Intelligence. A management information system for the market for energy-efficient buildings; E-Based Market Intelligence. Ein Managementinformationssystem zum Markt fuer energieeffizientes Bauen

Energy Technology Data Exchange (ETDEWEB)

Kaiser, Iris

2012-11-01

The dynamics of market trends is ever-increasing; in consequence, it is getting increasingly difficult to recognize market structures and forecast trends in the markets. Misinterpretations will often lead to wrong strategic decisions, and business chances will be lost if market potentials are not recognized. The publication uses the example of the market for energy-efficient buildings to show how market intellegence, i.e. relevant knowledge about markets, can be developed with free data obtained in the internet and used intelligently.

Publicidad en Internet : situación 2005-2010

OpenAIRE

REZNICHENKO, YULIA

2011-01-01

En el proyecto se describen los principales tipos de publicidad online: Publicidad en buscadores con los modelos SEO y PPC, publicidad gráfica, e-mail marketing, marketing de afiliación, marketing móvil, social media marketing, reputación online. Para cada apartado hay ejemplos y casos prácticos que ayudan a entender mejor como se aplican diferentes estrategias en los casos reales... Reznichenko, Y. (2011). Publicidad en Internet : situación 2005-2010. http://hdl.handle.net/10251/11119...

Understanding and Targeting Indonesian Young Adult Internet Users

Directory of Open Access Journals (Sweden)

Andreas Chang

2010-11-01

Full Text Available As the number of global internet users increases, companies’ online advertisement expenditure also grows rapidly. Companies face challenges in targeting the right customers. Understanding which websites are often visited by target users and what they do on the internet will help companies direct their online advertisement to the right target. Using questionnaires, this study examines which sites are most often visited by Indonesian young adult internet users and what they do on the internet. It aims to understand the patterns of behavior of these users. The findings of this study provide some understanding to the marketers. Of consequence, such understanding would help them to select where and what to do with their advertisements when they are targeting the young adult internet users in Indonesia. 

Tendency to Message Delivery in Internet Viral Marketing

OpenAIRE

Mostafa Ghazizadeh; Ahmad Sardari; Seyyed Reza Shojaee; Mehdi Samizadeh

2011-01-01

Abstract The main goal of this research is to review and determine the factors associated with tendency to forward the marketing messages in viral marketing plans of Fast-food industries. In other words, in this study, the effects of three critical determinants, i.e. commercial intention, attractiveness, and media richness have been examined on receivers' intention to forward marketing message in Tehran, Isfahan and Shiraz. Findings imply that receivers’ attitude toward the message has pos...

Integrated Marketing Communication to Enhance Active User of Internet Banking Service: Case Study Bank XYZ

OpenAIRE

Prawitasari, Larasati; Hudrasyah, Herry

2012-01-01

Internet banking is a form of self-service technology. In the global banking business, Internet banking has a big role for doing the business. In developing country, Internet banking received relatively little attention although has been deployed for years. Only 3% of customer Bank XYZ in Indonesia using Internet banking service actively, although has been 9 years Bank XYZ introduced Internet banking service. This study addressed what factor that drives and influences Internet banking accepta...

TRADIÇÃO E INOVAÇÃO NA ERA DIGITAL: VALOR SIMBÓLICO, CULTURA E MARKETING

Directory of Open Access Journals (Sweden)

Cecília Oliveira Bezerra

Full Text Available RESUMO O objetivo deste caso de ensino é gerar aprendizagem sobre a criação de valor simbólico e cultural de bens de consumo no contexto da comunicação virtual. Dessa forma, o caso também permite aprender sobre a importância desse tipo de valor dentro das práticas de marketing digital. A história gravita em torno da gestora Anna, que enfrenta uma crise na empresa que administra com sua mãe, diretora e fundadora. A Tear é uma empresa no segmento de moda, que confecciona objetos caracterizados pelo design sofisticado, trabalho artesanal refinado e peças únicas. Ao atender uma consumidora que pretende adquirir um vestido de noiva, Anna escuta um relato sobre a Tiffany’s & Co. e vislumbra, então, uma alternativa potencial para enfrentar a crise. Depois de conversar com a diretora, decide investir em uma visita na sede da Tiffany’s & Co. em Nova Iorque, nos Estudos Unidos. Ela conversa com várias pessoas e adquire várias experiências. Com tudo isso, Anna descobre como o marketing digital e o comércio eletrônico podem transformar produtos artesanais em objetos de desejo, conciliando inovação com tradição. Todavia, descobre também o inverso: como a dimensão cultural e simbólica pode qualificar as práticas de marketing digital.

Social marketing for a farmer’s market in an underserved community: A needs assessment

Directory of Open Access Journals (Sweden)

Meg Skizim

2018-01-01

Full Text Available The aim of the present paper is to assess local residents’ awareness of utilizing Supplemental Nutrition Assistance Program (SNAP benefits to purchase fresh produce at local farmers’ markets, and to determine internet use and media preferences of study participants prior to implementation of a social marketing campaign. A needs assessment was conducted to collect baseline data in an underserved neighbourhood in New Orleans (LA, USA. The study was carried out August 2014-May 2015. The assessment revealed that 73% of the respondents were unaware that the SNAP benefits could be used to purchase food in farmers’ markets; 63% of low-income participants never attended a farmers’ market compared to 27% of mid/high-income. Over 50% of the low-income respondents have access to the internet at least once per day. The results show the potential of raising awareness among a wide range of members in the community. This needs assessment will serve as the foundation for a social marketing intervention, which will be disseminated city-wide.

Behaviorální cílení reklamy na internetu

OpenAIRE

Uhrová, Kateřina

2010-01-01

The goal of the diploma thesis is to analyze the situation of behavioral targeted advertising in the Czech Internet market, assess its potential in the future and evaluate the effectiveness of behavioral targeting on the Czech market. This thesis is focused first on the Internet advertising market, media planning, explanation of selected targeting approaches and on detailed description of the behaviorally targeted ads including the online privacy issue. In the practical part analysis of the b...

基于用户行为的移动互联网服务运营商业务营销模式研究%The business marketing model analysis based on user behavior of mobile Internet services operators

Institute of Scientific and Technical Information of China (English)

张薇; 朱磊

2011-01-01

As mobile Internet from the close to the open,the industry value chain becomes complicated and thorough,telecom operators haven＇t occupy the core of its industry chain link.Meanwhile,mobile Internet bandwidth limits,the user＇s attention limits and user＇s fragmentary time,make service operators of the mobile internet in the fierce competition environment have to choose carefully its product marketing mode.This paper analyze the current mobile Internet user group＇s behavioral characteristics and factors of Influencing user behavior,with the existing product features and market status of Mobile Internet services,construct the mobile Internet service operators＇ business marketing mode basing on user behavior,for mobile Internet service providers choose reasonable business marketing strategy and provides reference.%随着移动互联网从封闭走向开放,其产业价值链条趋于复杂深入,电信运营商已不再占据产业链的核心环节。同时,移动互联网带宽的限制、用户的注意力有限及用户上网时间的零碎化,使得服务运营商在激烈的竞争环境中不得不慎重选择其业务产品的营销模式,本文通过对目前移动互联网用户群行为特征及用户行为影响因素的分析,结合移动互联网现有业务产品的特点和市场现状,构建基于用户行为的移动互联网服务运营商的业务营销模式,以期为移动互联网服务运营商选择合理的业务营销策略提供参考与借鉴。

Internet of Things Healthcare Market Research Report

OpenAIRE

Vijay

2018-01-01

The global IoT in healthcare market is growing at a significant rate, due to increasing demand for advanced healthcare information system, and growing prevalence of chronic and lifestyle associated diseases. In addition, the growing need for remote patient monitoring services, increasing demand of mHealth technologies, and increasing support from government organizations are also driving the growth of the global IoT in healthcare market. Explore Report with Detailed TOC at: https://www.ps...

42 CFR 423.2260 - Definitions concerning marketing materials.

Science.gov (United States)

2010-10-01

..., yellow pages, or the Internet. (ii) Marketing representative materials such as scripts or outlines for... 42 Public Health 3 2010-10-01 2010-10-01 false Definitions concerning marketing materials. 423... Marketing Requirements § 423.2260 Definitions concerning marketing materials. As used in this subpart...

Problem of Information Security Traffic on Internet

Directory of Open Access Journals (Sweden)

Slavko Šarić

2012-10-01

Full Text Available Internet information traffic becomes greater and moreimportant. With increasing growth of information importancerequirement for its security becomes indispensable. Theinformation security problem especially affect large and smallcompanies whose prosperity is depending on Internet presence.This affecting the three areas of Internet commerce: credit cardtransactions, virtual private networks and digital certification.To ensure information traffic it is necessary to find a solution,in a proper way, for three major problems: frontier problem,market problem and government problem. While the eventualemergence of security standards for Internet transactions isexpected, it will not automatically result in secure Internettransactions. In future, there is a wealth of security issues thatwill continue to require attention: internal security, continuedhacking, social engineering, malicious code, reliability andperformance, skills shortages and denial of se1vice attacks.

Building Internet Search Engines Internet'te Tarama Sistemlerinin Kurulması

Directory of Open Access Journals (Sweden)

Mustafa Akgül

1996-09-01

Full Text Available Internet search engines are powerful tools to find electronics objects such as addresses of individuals and institutions, documents, statistics of all kinds, dictionaries, catalogs, product information etc. This paper explains how to build and run some verycommon search engines on Unix platforms, so as to serve documents through the Web. Internet üzerinde var olan çeşitli tarama mekanizmaları, kullanıcılara birey ve kurum adreslerinden doküman adreslerine, istatistiklerden sözlüklere, kitap kataloglarından ürün fiyatlarına kadar bir yelpazede elektronik nesnelerin aranıp bulunması ve sunulmas��nda yararlı olmaktadır. Hiyerarşik şekilde örgütlenen sanal kütüphanelerle birlikte, tarama mekanizmaları kullanıcıya bu çok büyük dağıtık kütüphane üzerinde yolunu bulmasına yardımcı olmaktadır. Bu makalede çok yaygın olarak kullanılan tarama motorlarının özellikle Unix ortamında kurulması ve çalıştırılması için yapılması gerekenler anlatılmaktadır.

The Use of Marketing Management Tools in E-commerce

Directory of Open Access Journals (Sweden)

Veronika Svatošová

2015-01-01

Full Text Available Marketing management increasingly occupies an important position in the world of business as well as in the sphere of e-commerce. However, some companies underestimate the importance of marketing support. This paper focuses on the e-commerce marketing management and its importance that is currently in theory and practice underestimated. Based on the analysis of the current state, synthesis of knowledge are literature research, quantitative survey was conducted using questionnaires, which aims to determine the use of marketing management tools, weaknesses and effectiveness of the marketing management concept among Internet companies, focusing on online retailing. The results of the survey reject or not reject the hypotheses (by the Pearson’s χ2-test of independence, the Chi-square test, Friedman test, Nemenyi test of multiple comparisons and the Wilcoxon matched pairs test. The results of the survey show that the concept of e-commerce marketing management is not used effectively as well as marketing management tools. The survey founded out that the analysis phase, compared to other phases, the e-commerce marketing management is significantly undervalued. The survey also showed that the e-commerce marketing management concept is used at the tactical level, strategic tools are used to a limited extent. However, marketing management concept in e-commerce is not used in most cases (53.84%. The survey also has confirmed that the marketing activities of Internet companies are limited to Internet marketing, which is controlled only at the tactical level.

OGLAŠEVANJE NA SOCIALNEM OMREŽJU FACEBOOK, NA PRIMERU SPLETICNA.SI

OpenAIRE

Reisman, Nina

2011-01-01

Internet je od svojega razvoja dolgo časa obstajal kot prostor za enostransko komunikacijo. Isto se je dogajalo na televiziji, radiu in časopisih, kjer je javnost sprejemala informacije, ki jih je nekdo pripravil. Tradicionalni mediji so hitro doumeli, da takšna vrsta komunikacije ni naravna in ne predstavlja najboljšega ohranjanja gledalcev in poslušalcev. Začela se je uporabljati dvosmerna komunikacija. Trenutno v svetu najbolje poznan primer dvosmerne komunikacije je socialno omrežje F...

Job hunting by through the internet: The experiences of some ...

African Journals Online (AJOL)

Each year, thousands of graduates are turned into the labour market from over fifty tertiary institutions in Nigeria in search of jobs. In addition to the traditional methods of job-hunting, most of these graduates are increasingly using the Internet as a veritable source of job opportunities. However, jobhunting through the Internet ...

Dimensioning the Elephant : An Empirical Analysis of the IPv4 Number Market

NARCIS (Netherlands)

Mueller, M.; Kuerbis, B.; Asghari, H.

2012-01-01

One of the most important but least-studied aspects of Internet policy is the emergence of a trading market for previously allocated Internet number blocks. Without unique Internet protocol numbers for the networks and devices attached, the Internet simply doesn’t work. The original Internet

Monitoring the Internet for emerging psychoactive substances available to Australia.

Science.gov (United States)

Bruno, Raimondo; Poesiat, Rosalie; Matthews, Allison Jane

2013-09-01

Novel psychoactive substances are increasingly available, both in traditional storefronts and via the Internet. While some use of such substances has been captured in Australian consumer surveys and wastewater analyses, there is little information about the products that are available to Australia via the Internet. Systematic monthly Internet monitoring for emerging psychoactive substances was conducted between July 2011 and July 2012. Webstores identified through searches were examined to determine if they sold stimulant or psychedelic emerging psychoactive substances to Australia. Internet search numbers for these products were examined over time using commercial tools. In 12 months, 43 unique webstores were identified selling to Australia, averaging two new webstores per month; however, two-fifths had closed within six months. Over 200 unique chemically unspecified products sold by purported effect (e.g. 'charge') were identified over 12 months, averaging 10 new products per month. Almost half of these products had disappeared from the market within six months. Eighty-six unique chemically specified products (e.g. methylenedioxypyrovalerone) were identified over 12 months, averaging four new novel substances per month. Once released, these products typically remained available, with almost 90% still available for purchase over a 6-month period. Almost 40 000 searches for these products emanated from Australia per month. This market is fast paced as retailers strive to beat both regulatory processes and competitors. Ongoing attention to these markets, incorporating surveillance of both Internet and traditional storefronts, is crucial as several of the substances identified have demonstrated potential for health and neurological harm. © 2013 Australasian Professional Society on Alcohol and other Drugs.

Omori's law in the Internet traffic

Science.gov (United States)

Abe, S.; Suzuki, N.

2003-03-01

The Internet is a complex system, whose temporal behavior is highly nonstationary and exhibits sudden drastic changes regarded as main shocks or catastrophes. Here, analyzing a set of time series data of round-trip time measured in echo experiment with the Ping Command, the property of "aftershocks" (i.e., catastrophes of smaller scales) after a main shock is studied. It is found that the aftershocks obey Omori's law. Thus, the Internet shares with earthquakes and financial-market crashes a common scale-invariant feature in the temporal patterns of aftershocks.

Internet i internationale virksomheder : et undervisningsnotat

DEFF Research Database (Denmark)

Rask, Morten

Notatet angiver forskellige vinkler på fænomenet "Internet i internationale virksomheder". Disse vinkler eller perspektiver hænger sammen, men er her behandlet (nogenlunde) hver for sig. Litteraturen om internet i internationale virksomheder fokuserer ofte på e-handel. E-handel er dog ikke det......-teknologisk perspektiv, der handler om sammenhængen mellem ansigt-til-ansigt og grænseflade interaktioner. De næste to perspektiver fokuserer på virksomhedens aktiviteter i relation til marketing og internationaliseringsprocessen. Disse fem perspektiver stammer fra min Ph.d.-afhandlig (Rask, 2001a). Det sidste...

THE ROLE AND IMPORTANCE OF THE INTERNET IN CONTEMPORARY TOURISM IN TRAVEL AGENCIES BUSINESS

Directory of Open Access Journals (Sweden)

Ivica Batinic

2013-12-01

Full Text Available The increasing competitiveness in the global tourism market encourages tourism operators to investment more in promotion, resources, knowledge and quality in order to achieve satisfactory growth. Therefore, it is extremely important to be in touch with the latest technological trends and have the knowledge required to effectively respond to the challenges of global competition. Internet technology provides high-quality and efficient operations in all economic sectors, including the tourism industry. In this paper, the changes in tourism industry caused by the introduction of Internet technology and advantages and disadvantages of using the Internet in contemporary business travel agencies were analyzed. Through this work, the impact of the Internet technology on marketing activities of contemporary travel agencies was also analyzed. 

Marketing plan for business start-up

OpenAIRE

Kaisar, Jabed

2016-01-01

The marketing plan for the startup company concentrates on the affordable and effective marketing strategies for the new company with the limited budget for marketing. In this thesis, the shoe company named Jalkani is selected as the case study for the marketing plan. In the age of Internet, the marketing becomes more complex with the combination of the traditional advertising (paid advertisements in newspapers, billboard, or television) and the model digital marketing. The costs for each ...

78 FR 57924 - 2013 Special 301 Out-Of-Cycle Review of Notorious Markets: Request For Public Comments

Science.gov (United States)

2013-09-20

... identifying potential Internet and physical notorious markets that exist outside the United States and that may be included in the 2013 Notorious Markets List. In 2010, USTR began publishing the notorious... notorious markets (``Notorious Markets List'') results in the publication of examples of Internet and...

Dependência de Internet e de jogos eletrônicos: uma revisão Internet and videogame addiction: a review

Directory of Open Access Journals (Sweden)

Cristiano Nabuco de Abreu

2008-06-01

Full Text Available OBJETIVO: Com a inclusão das novas tecnologias contemporâneas, a Internet e os jogos eletrônicos tornaram-se ferramentas de uso amplo e irrestrito, transformando-se em um dos maiores fenômenos mundiais da última década. Diversas pesquisas atestam os benefícios desses recursos, mas seu uso sadio e adaptativo progressivamente deu lugar ao abuso e à falta de controle ao criar severos impactos na vida cotidiana de milhões de usuários. O objetivo deste estudo foi revisar de forma sistemática os artigos que examinam a dependência de Internet e jogos eletrônicos na população geral. Almejamos, portanto, avaliar a evolução destes conceitos no decorrer da última década, assim como contribuir para a melhor compreensão do quadro e suas comorbidades. MÉTODO: Foi feita uma revisão sistemática da literatura através do MedLine, Lilacs, SciELO e Cochrane usando-se como parâmetro os termos: "Internet addiction", pathological "Internet use", "problematic Internet use", "Internet abuse", "videogame", "computer games" e "electronic games". A busca eletrônica foi feita até dezembro de 2007. DISCUSSÃO: Estudos realizados em diferentes países apontam para prevalências ainda muito diversas, o que provavelmente se deve à falta de consenso e ao uso de diferentes denominações, dando margem à adoção de distintos critérios diagnósticos. Muitos pacientes que relatam o uso abusivo e dependência passam a apresentar prejuízos significativos na vida profissional, acadêmica (escolar, social e familiar. CONCLUSÕES: São necessárias novas investigações para determinar se esse uso abusivo de Internet e de jogos eletrônicos pode ser compreendido como uma das mais novas classificações psiquiátricas do século XXI ou apenas substratos de outros transtornos.OBJECTIVE: With the introduction of the new technologies to our daily lives, the Internet and electronic games have become widely and unrestrictedly used tools and one of the major

Buying energy over the Internet

Energy Technology Data Exchange (ETDEWEB)

Anon

2000-10-01

It is said that e-commerce is beginning to show explosive growth in the gas and electricity markets and the growth will probably be accelerated even further through several internet tools designed to help with the purchase of energy. So far, in the United Kingdom, the schemes have been aimed at the corporate energy buyers but some are aimed at householders. The bases of some of the schemes (under the sub-headings of (i) commercial and industrial market and (ii) domestic sector) are discussed and their web site addresses given.

Buying energy over the Internet

International Nuclear Information System (INIS)

Anon.

2000-01-01

It is said that e-commerce is beginning to show explosive growth in the gas and electricity markets and the growth will probably be accelerated even further through several internet tools designed to help with the purchase of energy. So far, in the United Kingdom, the schemes have been aimed at the corporate energy buyers but some are aimed at householders. The bases of some of the schemes (under the sub-headings of (i) commercial and industrial market and (ii) domestic sector) are discussed and their web site addresses given

O MARKETING ORIENTADO PELO MERCADO [doi: 10.5329/RECADM.20050402010

Directory of Open Access Journals (Sweden)

Sandro Deretti

2005-11-01

Full Text Available Normal 0 21 false false false PT-BR X-NONE X-NONE MicrosoftInternetExplorer4 Resumo A economia globalizada determinou alterações profundas no processo estratégico das empresas, propiciando oportunidades e ameaças em todos os segmentos e exigindo produtos e serviços competitivos. Assim, diante deste cenário extremamente desafiador, a função marketing dentro das empresas assume maior importância no desenvolvimento de vantagens competitivas sustentáveis e na redução das incertezas. Muitos autores consideram que a orientação para o mercado seja a essência da filosofia empresarial que leva ao sucesso nesta luta pelos mercados porque investiga desejos e necessidades do consumidor. Este artigo faz uma contextualização dos principais trabalhos que colaboraram para a estruturação do conceito de marketing e da orientação para o mercado.   Palavras-chave: conceito de marketing; estratégia de marketing; orientação para o mercado.   Abstract The global economy determined deep changes in the companies’ strategic process, providing opportunities and threats in all segments and demanding competitive products and services. Therefore, the marketing function in the organizations takes greater importance in the development of sustainable competitive advantages. Many authors consider the market orientation as the essence of the business philosophy that leads to the success in the fight for markets because it investigates the consumer’s desires and necessities. This article analyzes the main works that contribute for construction of marketing concept and market orientation.   Key Words: marketing concept; marketing strategy; market orientation.

Online marketing vybrané firmy

OpenAIRE

Lazareva, Ekaterina

2017-01-01

The aim of this master thesis is to analyze the current state of the companys marketing activities on the Internet (using the SEO PPC advertising social networks activities web traffic) and evaluate effectiveness of online marketing strategy. Thesis includes analysis of online communication of competitors companies on the Czech market. Basing on these analyzes recommendations and suggestions for improving the effectiveness of online marketing tools were presented.

O USO ESTRATÉGICO DA COMUNICAÇÃO INTEGRADA DE MARKETING NA DINAMIZAÇÃO DO TURISMO BAIANO

OpenAIRE

Kahler, Priscila Yamagami

2006-01-01

Trata-se de um estudo sobre a comunicação integrada de marketing aplicada ao segmento turístico na Bahia. Este trabalho tem como propósito identificar de que forma foram elaboradas e articuladas estrategicamente as ações de comuicação integrada de marketign dentro do planejamento estratégico realizado pelo governo do Estado da Bahia na construção da " marca Bahia", por meio da valorização de atributos e características únicas presentes nos aspectos sociais, culturais, econômicos, geográficos,...

Open source marketing: Camel cigarette brand marketing in the "Web 2.0" world.

Science.gov (United States)

Freeman, B; Chapman, S

2009-06-01

The international trend towards comprehensive bans on tobacco advertising has seen the tobacco industry become increasingly innovative in its approach to marketing. Further fuelling this innovation is the rapid evolution and accessibility of web-based technology. The internet, as a relatively unregulated marketing environment, provides many opportunities for tobacco companies to pursue their promotional ambitions. In this paper, "open source marketing" is considered as a vehicle that has been appropriated by the tobacco industry, through a case study of efforts to design the packaging for the Camel Signature Blends range of cigarettes. Four sources are used to explore this case study including a marketing literature search, a web-based content search via the Google search engine, interviews with advertising trade informants and an analysis of the Camel brand website. RJ Reynolds (RJR) has proven to be particularly innovative in designing cigarette packaging. RJR engaged with thousands of consumers through their Camel brand website to design four new cigarette flavours and packages. While the Camel Signature Blends packaging designs were subsequently modified for the retail market due to problems arising with their cartoon-like imagery, important lessons arise on how the internet blurs the line between marketing and market research. Open source marketing has the potential to exploit advertising ban loopholes and stretch legal definitions in order to generate positive word of mouth about tobacco products. There are also lessons in the open source marketing movement for more effective tobacco control measures including interactive social marketing campaigns and requiring plain packaging of tobacco products.

Marketing profissional e visibilidade social na enfermagem: uma estratégia de valorização de recursos humanos

Directory of Open Access Journals (Sweden)

Isabel Amélia Costa Mendes

2011-01-01

Full Text Available En el ámbito internacional hay un movimiento de valorización de la enfermería entre las profesiones de salud, que usa para ello, herramientas de marketing profesional. Por medio de una revisión integradora de la literatura, se discutió el marketing como herramienta para el incremento de la visibilidad de la enfermería. Se utilizaron las bases LILACS, MEDLINE, Web of Science y SciELO. Se seleccionaron publicaciones que asociaban el marketing a la enfermería en el período de 2000 a 2010. Se encontraron 91 artículos, y después de la lectura exhaustiva de los títulos y resúmenes se seleccionaron ocho publicaciones que abordan, en su mayoría, el uso de los medios de comunicación como estrategia de marketing de la profesión para promover la salud y la imagen profesional transmitida en medios como la internet y televisión. El tema es poco explorado en la investigación en enfermería, pero hay perspectivas de avance por el interés que despierta y por el reconocimiento creciente de su importancia.

Consumer-centric approach a key to Internet marketing.

Science.gov (United States)

2000-09-01

Targeting your organization's marketing and outreach efforts is critical to competing effectively, especially when it comes to your web site. One company claims that its 15-question profiling instrument can help health care providers vary their marketing strategy to make sure they're reaching the right groups.

Affiliate marketing programs: A study of consumer attitude towards affiliate marketing programs among Indian users

OpenAIRE

Zia Ul Haq

2012-01-01

Affiliate marketing has seen fewer studies even being a multibillion dollar industry and one of the most expanding online advertising lead generators for direct marketers. The aim of this survey described in this paper is to evaluate the attitude of respondents towards affiliate programs or affiliate marketing, used as a source of information, advertisement and a connecting link between the online marketer and the customer. In this regard a survey was conducted among 300 Indian internet users...

INTERNET E GESTÃO DA DEMANDA

Directory of Open Access Journals (Sweden)

Mauro Vivaldini

2015-06-01

Full Text Available Neste artigo a demanda é abordada a partir da análise de um caso real, em que uma grande empresa de distribuição de food-service trabalha utilizando a internet como ferramenta de apoio a sua gestão. Em uma primeira etapa, o estudo explora os aspectos teóricos relacionados a gestão da demanda, a colaboração na cadeia de suprimentos, e sua relação com a internet para, em seguida, apresentar proposições que são analisadas no estudo de caso. O estudo ajuda a reforçar o estágio atual de aceitação e utilização da internet como ferramenta de suporte à gestão da demanda e a cadeia de suprimentos.

Integrated marketing communications in sport organizations

Directory of Open Access Journals (Sweden)

Gašović Milan

2011-01-01

Full Text Available Integrated marketing communications represent the unification of organization's marketing and communication activities. Sports organizations have the emphasized need for effective communication with their environment (the public, the media, advertisers, sponsors, and other subjects interested in their offer. Elements of the integrated marketing communications are: advertising, personal selling, sales promotion, publicity, public relations, direct marketing, Internet communications etc. Each of these elements has some specifics which marketing specialists in sports organizations need to understand.

As necessidades e os desejos na formação discursiva do marketing: base consistente ou retórica legitimadora?

Directory of Open Access Journals (Sweden)

Vinícius Andrade Brei

Full Text Available Neste artigo realizamos uma análise crítica da gênese histórica da área de marketing até sua constituição atual, com um foco principal: verificar se as necessidades e os desejos dos clientes são base consistente da formação histórica, discursiva, do marketing ou, apenas, retórica legitimadora para a atuação da área. Adotamos uma orientação filosófico-epistemológica baseada na teoria do discurso proposta por Michel Foucault, que nos permitiu constatar que a centralidade das necessidades e dos desejos dos clientes no discurso contemporâneo do marketing é resultado de uma série de transformações e disputas históricas pela hegemonia de uma determinada idéia ou ponto de vista, mas sempre ancorada em condições socioeconômicas, ambientais, favoráveis às transformações ocorridas. Em outras palavras, concluímos que as transformações discursivas, constituintes da área, foram o resultado de um processo produzido social e historicamente, tendo ocorrido muito mais como um resultado de mudanças na economia e no mundo empresarial do que como uma espécie de "vocação" natural do marketing.

History of Voluntary Markets

Science.gov (United States)

Renewable energy generation ownership can be accounted through tracking systems. Tracking systems are highly automated, contain specific information about each MWh, and are accessible over the internet to market participants.

The Effect of Product Placement Marketing on Effectiveness of Internet Advertising

Science.gov (United States)

Liao, Hsiu-Li; Liu, Su-Houn; Pi, Shih-Ming; Chen, Hui-Ju

Compared to the traditional way of doing advertising, such as ad Banners, internet product placement is now emerging as a promising strategy for advertisers to do their job effectively in this Web 2.0 era. Therefore, this study focuses on the effectiveness of product placement advertising on the Internet. The results show that product prominence (Subtle or Prominent) and presentation of the advertising (Video or Images) significantly impacts the effectiveness of product placement advertising on the Internet, including brand impression, advertising attitude, and intention to click. Product prominence and presentation of the advertisement have an interactive impact. Our findings indicated that presenting the product through videos will enhance higher levels of advertising attitude, brand impression, and intention to click than presenting it through still images. Subtle placements will increase the level of advertising attitude and intention to click more so than prominent placements. But prominent placements increase the brand impression more than the subtle placements.

Promoção de comportamentos seguros na internet : um estudo de caso

OpenAIRE

Gomes, Maria João; Valente, Luís; Dias, Paulo

2007-01-01

A Internet tem vindo a adquirir um espaço e importância crescentes no quotidiano educativo, lúdico e de convívio social de muitas crianças e jovens. Sendo indiscutível a importância de promover a melhoria das condições de acesso à Internet e o combate à infoexclusão, importa também ter em atenção a qualidade e relevância das competências a desenvolver. De facto, não basta ser um utilizador da Internet, importa ser um utilizador crítico e consciente. O reconhecimento da existência de risco...

Mapeamento dos suportes de auxílio ao ensino tradicional: uma contextualização da biblioteca, do livro, do computador, da internet e da tecnologia na educação

Directory of Open Access Journals (Sweden)

Gildenir Carolino Santos

2003-01-01

Full Text Available O presente artigo tem como objetivo, mostrar de forma lógica através de um breve histórico, a constituição da palavra biblioteca, da transformação dos suportes de registro com a tecnologia, surgimento da Internet. Faz uma explanação sobre os livros e seus formatos desde o seu surgimento, bem como o envolvimento do computador no mundo dos livros. Define através da literatura por alguns autores, o conceito sobre biblioteca digital, eletrônica, virtual ou polimídia. Destaca alguns pontos da leitura digital realizada na Internet, além da utilização da tecnologia na educação. Volta-se a falar sobre a Internet e a sua função multimídia social. Por último, o artigo aborda os desafios do ensino a distância (EAD, a elaboração de material didático e a relação do EAD com a biblioteca digital.The present article has as objective, to show of logical form through a historical briefing, the constitution of the word library, the transformation them supports of register with the technology, it sprouting of the Internet . It makes a communication on books and its formats since its sprouting, as well as the envolvement of the computer in the world of books. Defines through literature for some authors, the concept on digital, electronic, virtual or polimídia library. It detaches some points of the carried through digital reading in the Internet, beyond the uses of the technology in the education. It is turned to say on the Internet and its social multimedia function to it. Finally, the article approaches the challenges of the distance education (EAD, the elaboration of didactic material and the relation of the EAD with the digital library.

Inbound Marketing - a new concept in digital business

OpenAIRE

Bezovski, Zlatko

2015-01-01

The Inbound Marketing, as an Internet marketing concept or a strategy, found its roots in permission marketing and content marketing. As a holistic approach it also incorporates other acknowledged online marketing techniques like search engine optimization (SEO), social media marketing, e-mail marketing, CRM, web automation etc. The main idea behind Inbound Marketing is to attract visitors to a website by creating and distributing useful content, convert those visitors into leads, earn their ...

Using the Internet and social media to promote condom use in Turkey.

Science.gov (United States)

Purdy, Christopher H

2011-05-01

Condoms are an important contraceptive method in Turkey, used by one in three couples using modern methods. However, withdrawal remains the most common form of contraception, resulting in many unwanted pregnancies. To address this issue and increase condom use in Turkey, DKT International, a social marketing enterprise, leveraged the high use of the Internet and social networking to help build Fiesta, a premium condom brand, and promote sales and condom use. By utilising a wide range of digital platforms--a new website, Facebook page, Google Adwords, an e-newsletter, viral marketing, banner ads and involving bloggers--Fiesta achieved strong recognition among the target audience of sexually active young people, though far more men than women. Retail audits, Internet analysis and sales performance suggest that using the Internet was instrumental in establishing Fiesta. Sales reached 4.3 million condoms (of which 8% were sold online) in the first 18 months. In contrast, Kiss, a far more inexpensive DKT condom, launched at the same time but with no digital campaign, sold 2.6 million. With the growing availability and use of the Internet and social media globally, family planning organizations should consider incorporating these technologies into their educational, outreach and marketing programmes. Copyright © 2011 Reproductive Health Matters. Published by Elsevier Ltd. All rights reserved.

Legal examination of physician advertising on the internet.

Science.gov (United States)

Carroll, Jenny

2006-02-01

The Internet provides an invaluable resource to physicians seeking to market healthcare services to consumers. No longer considered an unethical practice, physician advertising has transformed over the years into an indispensable business tool in the medical community. While the Internet creates opportunities to reach vast numbers of individuals in a timely and cost-effective manner, physicians must be vigilant in adhering to laws, rules, and regulations designed to protect the public from false and deceptive practices.

Internet: a key element in the communication of the environmental performance of the oil and gas companies; Internet: elemento chave na comunicacao da performance ambiental de empresas de oleo e gas

Energy Technology Data Exchange (ETDEWEB)

Andrade, Margareth Costa [PETROBRAS/LUBNOR, Fortaleza, CE (Brazil)]. E-mail: margarethandrade@petrobras.com.br; Abreu, Monica Cavalcanti Sa de [Universidade Federal do Ceara, Fortaleza, CE (Brazil). Pro-Reitoria de Pesquisa e Pos-graduacao]. E-mail: mabreu@ufc.br

2003-07-01

A new way of behavior called the Triple Bottom Line has emerged as a consequence of the convergence of the economical, environmental and social dimensions in the strategic planning of the companies. Transparency has being presented as one of the seven revolutions established by the Triple Bottom Line and has being driven by information technology from television satellites and Internet. Nowadays, the oil and gas companies are subjected to changes of values and ideologies of society and to pressures that come from outside of the organization and influence their performance in the market. In another point of viewing, the huge availability of information allows a comparison by benchmarking and the buildup of a performance ranking among companies. This way, the flux of information activates management tasks. This work studies the transparency level of the biggest oil and gas companies by analyzing information available in their home pages. Some aspects of behavior related to environmental performance and how they answer to the demands of the society are analyzed. The main conclusion of this study is that Internet has become a key element in the communication of the environmental performance of the oil and gas companies. (author)

Harnessing marketing automation for B2B content marketing

OpenAIRE

Järvinen, Joel; Taiminen, Heini

2016-01-01

The growing importance of the Internet to B2B customer purchasing decisions has motivated B2B sellers to create digital content that leads potential buyers to interact with their company. This trend has engendered a new paradigm referred to as ‘content marketing.’ This study investigates the organizational processes for developing valuable and timely content to meet customer needs and for integrating content marketing with B2B selling processes. The results of this single case study demonstra...

The use of content marketing strategy tools in the Polish research institutes

Directory of Open Access Journals (Sweden)

Świeczak Witold

2016-12-01

Full Text Available In the article were described issues associated with the use by scientific institutions content marketing strategy tools. This article shows the extent to which tools of modern marketing are used in the Internet communication by scientific institutions. Currently content marketing concept is accepted not only as a fashionable trend of modern marketing but above all, it is treated as an important tool to improve enough Internet message, to effectively interest to the users. A optimal selection and use content marketing tools it provides opportunities for enhancing efficiency in the reception (acceptance of the generated message.