History Teaching in Albania Following Educational Reform in 2008

Science.gov (United States)

Vuka, Denis

2015-01-01

This article explores history teaching in Albania, with particular emphasis on educational and methodological aspects of new history textbooks published after the liberalization of the school textbook market in 2008. National history textbooks serve as a basis for the assessment of changing educational principles and methodologies in history…

A Market Segmentation Approach for Higher Education Based on Rational and Emotional Factors

Science.gov (United States)

Angulo, Fernando; Pergelova, Albena; Rialp, Josep

2010-01-01

Market segmentation is an important topic for higher education administrators and researchers. For segmenting the higher education market, we have to understand what factors are important for high school students in selecting a university. Extant literature has probed the importance of rational factors such as teaching staff, campus facilities,…

Developing marketing strategies for university teaching hospitals.

Science.gov (United States)

Fink, D J

1980-07-01

University teaching hospitals face increasing competition from community hospitals, expanding regulation of health care, a rising tide of consumerism, and in many cases a declining urban population base. These problems, which may threaten the teaching hospital's ability to continue tertiary care, teaching, and research functions, may be solved with the aid of new marketing strategies. In developing its marketing strategy, a hospital must assess its strengths and weaknesses, specify its goals in measurable terms, implement tactics to achieve these goals, and evaluate its marketing program. The strategies should be directed toward achieving better relationships with institutions, practitioners, and surrounding communities and increasing patient, visitor, and employee satisfaction. A wide variety of programs can be used to reach these goals and to help teaching hospitals meet the competitive challenges of this decade.

Teaching Media and Methods in Marketing: European and North American Universities

Science.gov (United States)

Vila, Natalia; Kuster, Ines

2009-01-01

This article aims to examine the most widely used teaching media and methods in university education. To achieve this objective, international research has been carried out among 135 marketing teachers from North American and European universities. The study shows that North American teachers use more traditional media and participatory methods…

Teaching Information Privacy in Marketing Courses: Key Educational Issues for Principles of Marketing and Elective Marketing Courses

Science.gov (United States)

Peltier, James W.; Milne, George R.; Phelps, Joseph E.; Barrett, Jennifer T.

2010-01-01

An "information privacy gap" exists in marketing education, with little research addressing the state of information privacy and how appropriate privacy strategies and tactics should be communicated to students. The primary purpose of this article is to provide educators an understanding of information privacy and how they can incorporate this…

Information Technology-Based Innovation in International Marketing Education: An Exploration of Two Learning Environments

Science.gov (United States)

Sinkovics, Rudolf R.; Haghirian, Parissa; Yu, Shasha

2009-01-01

Information technology (IT) innovations have and continue to have a significant impact on international marketing practice and customer interactions. With the marketing environment becoming increasingly dependent on technology, marketing teaching in higher education faces a challenging task of effectively leveraging technology in diverse learning…

Instructional Alignment of Workplace Readiness Skills in Marketing Education

Science.gov (United States)

Martin, Sarah J.; Reed, Philip A.

2015-01-01

This study examined high school marketing education teachers' knowledge of workplace readiness skills and whether that knowledge had an impact on student workplace readiness skill achievement. Further, this study examined the usage of Virginia's 13 Workplace Readiness Skills curriculum and identified the teaching methods and instructional…

Teaching ERP Systems: A Multi-Perspective View on the ERP System Market

Science.gov (United States)

Winkelmann, Axel; Leyh, Christian

2010-01-01

In order to increase the diversity in IS education, we discuss an approach for teaching medium-sized ERP systems in university courses. Many of today's IS curricula are biased toward a few large ERP packages. Nevertheless, these ERP systems are only a part of the ERP market. Therefore, this paper describes a course outline for an additional course…

Changes in Chinese Education under Globalisation and Market Economy: Emerging Issues and Debates

Science.gov (United States)

Guo, Shibao; Guo, Yan; Beckett, Gulbahar; Li, Qing; Guo, Linyuan

2013-01-01

Fuelled by forces of globalisation, China has gradually shifted from a centrally planned economy to the "socialist market economy". This study examines changes in Chinese education under globalisation and market economy, focusing on the teaching and living conditions of teachers. The study reveals that the profound transformation of…

Reference Guide for Teaching Selected Duty Areas from Business, Marketing and Management Occupations.

Science.gov (United States)

Rich, John H.

This reference guide was designed to assist business, marketing, and management educators in locating textbook/instructional materials for use in teaching duty areas and task lists for grades 11-14. Duty areas and task lists are matched with selected textbook/instructional publications for the secretarial, general office clerk, and information…

Supporting Business Students' Transition into Higher Education: The Case of Marketing Downloads

Science.gov (United States)

Anderson, Deborah; Wason, Hilary; Southall, Jane

2016-01-01

This paper discusses a student-centred learning and teaching approach, "Marketing Downloads", designed to support students in transition into Higher Education. The move from secondary to tertiary education can be stressful for students and it impacts on their academic performance, their social life and general sense of well-being.…

Curriculum Guide for Marketing and Distributive Education (Second Year).

Science.gov (United States)

South Carolina State Dept. of Education, Columbia. Office of Vocational Education.

This curriculum guide consists of materials for use in teaching the second year of a two-year course in marketing and distributive education. Included in the guide are field review information, an introduction, a course outline, a series of unit outlines, a bibliography, and a list of audiovisual materials. The following topics are addressed in…

Teaching Moments: Opening the Pipeline to Teaching Innovations

Science.gov (United States)

Tanner, John F.; Whalen, D. Joel

2013-01-01

This paper demonstrates a strategy to speed teaching innovation transfer between marketing educators. Nine teaching innovations presented at the Society for Marketing Advances 2012 Annual Conference are offered in a brief catalog form. The reader can also download support materials at www.salesleadershipcenter.com/research.html#mer-tm13/.…

A novel approach to electricity market education

International Nuclear Information System (INIS)

Karjalainen, R.; Viljainen, S.; Partanen, J.

2007-01-01

The special characteristics of the competitive Nordic electricity markets were discussed with particular references to the challenges of operating an open power market. Electricity prices in Norway are highly volatile and difficult to estimate because the demand for electricity depends highly on temperature, while the supply of electricity is influenced by water reservoir levels and the price of carbon dioxide allowances. An innovative approach to power engineering education was proposed in an effort to provide power engineering students at Lappeenranta University of Technology (LUT) with skills that are needed for open electricity markets. In addition to the basic power engineering skills, these include an understand of risk management, financing, sales and marketing. The approach was based on developing theoretical and practical teaching methods that are applied in power engineering education at LUT. The practical learning methods played a key role in the development of a Power Exchange Game which was based on the operation of the Nordic power exchange Nord Pool. During the game, student teams used their knowledge and acted as portfolio managers of electric utilities where they analyzed and made decisions regarding the operation in the Nordic electricity market. Upon completion of the game, students were expected analyze their own performance in a final report. Most of the students considered the course an effective and interesting way to study the operation of electricity markets. 9 refs., 1 tab., 9 figs

The role of classical and modern teaching methods in business education

Directory of Open Access Journals (Sweden)

Conțu Eleonora Gabriela

2017-07-01

Full Text Available Nowadays the training-educational process is a dynamic and complex process which uses both classical and modern teaching methods in order to obtain performance in education. Even though traditional teaching methods have a formal character interaction between teacher and students, this is face-to-face and therefore students can give an immediate feedback. From this point of view classical teaching methods are important from time to time. In Romania, in the European context the role of effective learning strategies represents the key point for the education process. The role of teachers in developing creativity to those students who want to learn in an interactive way is very important because they should imply that students directly in the training -educational process. In this context the educational process must be student centered because only in this way their critical thinking and creativity is developed. We can say that when non-formal and informal learning is combined with formal learning the scope of pedagogy is accomplish. In contemporary context education is regarded as an innovative concept which is used to produce performance at the individual level and also, at institutional level, education provides support in order to build strategies according to the challenges from the labour market. The paper is based on a qualitative research, conducted on a sample of 100 people aged between 19 and 23 years old (students at a Business School. The key question raised at this point is: What is the role of classical and modern teaching methods in training-educational process? The objectives of this study are the following: 1. highlighting the context of higher education in Romania; 2. presenting the role of university strategy in contemporary context; 3. highlighting the importance of using classical/modern teaching methods in business education; 4. presenting the role of innovation and creativity in business education; 5. presenting the analysis

What makes lecturers in higher education use emerging technologies in their teaching?

Directory of Open Access Journals (Sweden)

Judy Backhouse

2013-09-01

Full Text Available What makes lecturers in higher education use emerging technologies in their teaching? From the literature we know that lecturers make use of teaching and learning technologies in response to top-down initiatives, and that some also initiate bottom-up experiments with their own teaching practice, driven by both pragmatic and pedagogical concerns. This study is particularly interested in what motivates lecturers to try emerging technologies – those teaching and learning technologies that are new, or are used in new ways, or in new contexts to change teaching practices. This paper analyses the responses of university lecturers in South Africa, who use emerging technologies in their teaching, to a national survey which asked what motivates their practice. The rationales that lecturers use to explain their practices include a mix of pedagogic concerns, pragmatism and external imperatives. These rationales speak to common higher education discourses: effective learning, the welfare of students, and oversight and control; efficiency in the face of the conditions of higher education; as well as the external “imperatives” of the knowledge economy and labour market. Alongside these a discourse of empowerment emerged, including resourcefulness in under-resourced contexts, and creative individual responses to higher education challenges. Such discourses seem to imply that lecturers who engage with emerging technologies are asserting themselves creatively and claiming a more positive positioning in the challenging landscape of modern higher education.

Educating Business Marketers: A Lack of Common Ground in the Curriculum?

DEFF Research Database (Denmark)

Brennan, Ross; Skaates, Maria Anne

2001-01-01

The paper is concerned with the issue of curriculum development in the field of business to business marketing. While there is no single right way to teach business marketing, many students, educators and practitioners prefer a curriculum composed of a single, widely accepted body of knowledge....... By analysing textbooks (in French, German, English and Swedish) and course designs (from five countries) it is established that there is no single accepted business marketing curriculum, and that there are implicit controversies in the curriculum. The purpose of the paper is to make explicit those implicit...... controversies, and to promote debate on the transmission of business marketing knowledge through the undergraduate and postgraduate curricula....

A variety of roles for a new type of teacher. Education technology and the teaching profession

NARCIS (Netherlands)

Volman, M.L.L.

2005-01-01

This article focuses on the implications of the integration of computer technology into education for teachers, the teaching profession and the educational labor market. A Delphi study was done, consisting of interviews with experts in the field of educational technology and a round-table discussion

Building a Market Simulation to Teach Business Process Analysis: Effects of Realism on Engaged Learning

Science.gov (United States)

Peng, Jacob; Abdullah, Ira

2018-01-01

The emphases of student involvement and meaningful engagement in the learner-centered education model have created a new paradigm in an effort to generate a more engaging learning environment. This study examines the success of using different simulation platforms in creating a market simulation to teach business processes in the accounting…

Emotional Education in English Teaching

Institute of Scientific and Technical Information of China (English)

Li; Xiu; zhi

2014-01-01

The emotional education is part of the educational process.Concerned about students’attitude towards emotions,feelings,and beliefs in the educational process,it is aimed at promoting the development of students and society.If teachers can actively carry out the emotional education teaching method in English teaching,it is certain that such actions will play an important role in English teaching.

Emotional Education in English Teaching

Institute of Scientific and Technical Information of China (English)

Li Xiu zhi

2014-01-01

The emotional education is part of the educational process. Concerned about students’ attitude towards emotions, feelings, and beliefs in the educational process, it is aimed at promoting the development of students and society. If teachers can actively carry out the emotional education teaching method in English teaching, it is certain that such actions will play an important role in English teaching.

Marketing ethics, functions, and content: a health education/marketing survey.

Science.gov (United States)

Cooper, P D; King, K K

1985-01-01

Survey data were used to evaluate the role of marketing in the nonprofit arena of health promotion. Questionnaires utilizing a Likert type scale were sent to 106 marketers and 247 health educators soliciting their opinions about health care marketing. Both groups agreed that marketing was appropriate for both profit and non-profit organizations, but were not in total agreement on specific aspects of the marketing process. Marketers were adamant that marketing is not confined to promotional, advertising and communication functions, while health educators were neutral. Marketers were strong in their disagreement that marketing is selling; health educators were still neutral but in slight disagreement. Marketers did not believe that marketing uses gimmickry heavily, while health educators agreed that it does use gimmickry. A significant finding from the survey is that the major ethical issue for health educators is their view that marketing manipulates society. Both community and school health educators agreed that using marketing techniques is a step forward manipulation of a society, while the group of marketers disagreed.

Modern teaching for modern education

OpenAIRE

Mirascieva, Snezana

2016-01-01

Carrying the epithet of being contemporary education today means modern teaching. If modern education is a state in the field of education of all its elements, then teaching will also be a state with its own special features defining it as modern. The main issues of concern in this paper relate to what constitutes modern teaching, which features determine it as being modern, and how much is teaching today following the trend of modernization.

Using spaced education to teach interns about teaching skills.

Science.gov (United States)

Pernar, Luise I M; Corso, Katherine; Lipsitz, Stuart R; Breen, Elizabeth

2013-07-01

Despite limited preparation and knowledge base, surgical interns have important teaching responsibilities. Nevertheless, few faculty development programs are aimed at interns. Succinct teaching skill content was electronically distributed over time (spaced education) to interns in academic year 2010/2011. The interns in the previous year served as historic controls. Electronic surveys were distributed for program evaluation. Fifteen of 24 (62.5%) interns and 35 of 49 (71.4%) students responded to the surveys in academic year 2009/2010 and 16 of 27 (59.3%) interns and 38 of 52 (73%) students responded in academic year 2010/2011. Surveys showed improved attitudes toward teaching by interns as well as a higher estimation of interns' teaching skills as rated by students for those interns who received the spaced education program. Using spaced education to improve interns' teaching skills is a potentially powerful intervention that improves interns' enthusiasm for teaching and teaching effectiveness. The changes are mirrored in students' ratings of interns' teaching skills and interns' attitudes toward teaching. Copyright © 2013 Elsevier Inc. All rights reserved.

Teaching schools as teacher education laboratories

Directory of Open Access Journals (Sweden)

Sarah Gravett

2017-12-01

Full Text Available This study emanated from the Integrated Strategic Planning Framework for Teacher Education and Development in South Africa. This Framework proposes that teaching schools should be established in the country to improve the teaching practicum component of pre-service teacher education. A generic qualitative study was undertaken to explore the affordances of a teaching school to enable student teacher learning for the teaching profession. The overarching finding of the study is that a teaching school holds numerous affordances for enabling meaningful student teacher learning for the teaching profession. However, the full affordances of a teaching school will not be realised if a teaching school is viewed merely as a practicum site. Foregrounding a laboratory view of practice work in a teaching school could enable true research-oriented teacher education. A teaching school as a teacher education laboratory would imply a deliberate inclusion of cognitive apprenticeship and an inquiry orientation to learning in the schoo

On China's Education Marketization Policy

Science.gov (United States)

Ru, Ning

2005-01-01

The education market emerged in China since 1990s, which triggered heated debate among education circle. This paper explores the development forms which education market took on, analyses its pros and cons and investigates the measures should be adopted to revamp the holes of the unripe education market. (Contains 6 footnotes.)

THE CHALLENGES FOR MARKETING DISTANCE EDUCATION IN ONLINE ENVIRONMENT An Integrated Approach

Directory of Open Access Journals (Sweden)

Reweved by Natalija LEPKOVA

2009-10-01

Full Text Available Distance education, or distance learning, is a field ofeducation that focuses on the pedagogy and andragogy,technology, and instructional systems design that aim todeliver education to students who are not physically "on site".According to the U.S. Department of Agriculture, ―is a processto create and provide access to learning when the source ofinformation and the learners are separated by time anddistance, or both.‖ In other words, distance learning is theprocess of creating an educational experience of equalqualitative value for the learner to best suit their needsoutside the classroom. Rather than attending courses inperson, teachers and students may communicate at times oftheir own choosing by exchanging printed or electronic media,or through technology that allows them to communicate inreal time and through other online ways.The purpose of marketing is to understand trends in the field and customer needs in aglobal marketplace. In this case the customers are students and they could be called as a ―kings‖ of the market. This is a challenge with online learning because the field is in a constant state of development. Marketing online education programs is becoming more of a necessity as global competition increases. To be on time and in a right place-this is the target of distance learning marketing. 37 authors wrote 22 chapters from different 17 universities in 6 countries.This book is divided into six sections, each dealing with a different aspect of marketing for distance learning programs: strategic framework of marketing for open and distance learning programs; advertising, promotion, intellectual property issues and collaborativedistance education; marketing in global context; marketing of language teaching via distance and online programs; three specific case studies from Turkey; lessons learned and literature review.Strategic Framework of Marketing For Open And Distance Learning ProgramsIn the first chapter

Marketing of an Educational Institution

OpenAIRE

Šijan, Pavel

2009-01-01

The main subject of this thesis is the area of marketing for educational institutions. First part is focused on general theoretical aspects of marketing of services, specificity of marketing for educational institutions and marketing communication. The operative part attends to a selection of an educational institution, an execution of an analysis of internal and external environment of the school, an implementation of a marketing research recognizing image of the school and based on that des...

Teaching Sex Education in Thailand

Science.gov (United States)

Kay, Noy S.; Jones, Megan R.; Jantaraweragul, Sudgasame

2010-01-01

The purposes of this study were to examine the current situation pertaining to the teaching of sex education and identify barriers to teaching sex education among Thai health education teachers. A survey questionnaire was administered to 193 health education teachers who participated in this study. The questionnaire was comprised of three parts:…

Ten Anchor Points for Teaching Principles of Marketing

Science.gov (United States)

Tomkovick, Chuck

2004-01-01

Effective marketing instructors commonly share a love for their students, an affinity for the subject matter, and a devotion to continuous quality improvement. The purpose of this article is to highlight 10 anchor points for teaching Principles of Marketing, which are designed to better engage students in the learning process. These anchor…

TRANSNATIONAL EDUCATION AS TOOL OF MARKETING POLICY OF THE BRITISH EDUCATION SYSTEM IN THE INTERNATIONAL MARKET OF EDUCATIONAL SERVICES

Directory of Open Access Journals (Sweden)

Ш В Тагирова

2015-12-01

Full Text Available The growth of academic mobility of students, professors, professionals, experts, as well as educational programs and institutions has led to the emergence of new forms of educational services in the global education market - transnational (cross-border education. International branch campuses, distance learning, joint educational programs, educational services of commercial providers are the most common types of transnational education and act as an effective tool of a national marketing strategy to promote a national education system in education global market

Nurse education in competitive markets: the case for relationship marketing.

Science.gov (United States)

Roberts, P M

1998-10-01

Since the National Health Service reforms of the late 1980s, nurse education has been increasingly subject to market forces. This new competitive environment presents not only threat, but also challenge and opportunity. Providers of nurse education who recognize the need for market orientation and develop responsive marketing strategies will maximize their potential for market retention and growth. Traditional marketing strategies have considerable limitations for public sector services. The new and growing field of relationship marketing offers nurse education an opportunity to retain and develop profitable relationships with both internal and external markets. This paper reviews the marketing arena in nurse education and proposes context-based qualitative research to ascertain definitive constructs of service quality. Such constructs might then be rooted in a theoretical framework of service quality measurement, and be measured within the disconfirmation paradigm of relationship marketing.

R.E.A.C.H. to Teach: Making Patient and Family Education "Stick".

Science.gov (United States)

Cutilli, Carolyn Crane

2016-01-01

Healthcare professionals teach patients and families about their health every day. Regulatory and accreditation organizations mandate patient and family education to promote better health outcomes. And recently, financial rewards for healthcare organizations are being tied to patient satisfaction (Hospital Consumer Assessment of Healthcare Providers and Systems-HCAHPS). A University of Pennsylvania Health System group of staff and patients, devoted to excellence in patient and family education, developed the graphic "R.E.A.C.H. to Teach." The purpose of the graphic is to make evidence-based practice (EBP) for patient and family education "stick" with staff. The group used concepts from the marketing book, Made to Stick, to demonstrate how to develop effective staff and patient and family education. Ideas (education) that survive ("stick") have the following attributes: simple, unexpected, concrete, credible, emotional, and narrative (story). This article demonstrates how to apply these principles and EBP to patient and family education.

Values-Based Education for Sustainability Marketers: Two Approaches for Enhancing Student Social Consciousness

Science.gov (United States)

Markley Rountree, Melissa; Koernig, Stephen K.

2015-01-01

Sustainable development has been a hot button issue for decades, and yet business schools continue to struggle with accessible, meaningful and effective strategies to incorporate the topic into their curricula. To extend the teaching toolbox of educators, we describe two complementary marketing courses that use values-based learning to incorporate…

Teaching Sustainability Using an Active Learning Constructivist Approach: Discipline-Specific Case Studies in Higher Education

Directory of Open Access Journals (Sweden)

Maria Kalamas Hedden

2017-07-01

Full Text Available In this paper we present our rationale for using an active learning constructivist approach to teach sustainability-related topics in a higher education. To push the boundaries of ecological literacy, we also develop a theoretical model for sustainability knowledge co-creation. Drawing on the experiences of faculty at a major Southeastern University in the United States, we present case studies in architecture, engineering, geography, and marketing. Four Sustainability Faculty Fellows describe their discipline-specific case studies, all of which are project-based learning experiences, and include details regarding teaching and assessment. Easily replicated in other educational contexts, these case studies contribute to the advancement of sustainability education.

Getting personal with marketing research: A first year teaching innovation. A Practice Report

Directory of Open Access Journals (Sweden)

Mary FitzPatrick

2010-07-01

Full Text Available ‘Research’ can be a challenging topic for lecturers to teach, and a dry subject for students to learn. This paper presents a teaching innovation that involves first year students personally in the topic of marketing research - both as participant/producers of the research data and as clients/end-users of the marketing research. The teaching/learning innovation is based on pedagogical principles to make research theory accessible by bringing marketing research to life. It begins with personal data produced by the students, which is collated and then presented in the lectures, overlaid on a collage of the students’ ID photos to make the innovation visually engaging and to illustrate a real-life application of the marketing research process. For the students, this application that describes their own behaviours and opinions is immediately relevant. For us as teachers it is an exciting teaching activity that simultaneously demonstrates the practice, benefits, and processes of marketing research.

Science teaching in science education

Science.gov (United States)

Callahan, Brendan E.; Dopico, Eduardo

2016-06-01

Reading the interesting article Discerning selective traditions in science education by Per Sund , which is published in this issue of CSSE, allows us to open the discussion on procedures for teaching science today. Clearly there is overlap between the teaching of science and other areas of knowledge. However, we must constantly develop new methods to teach and differentiate between science education and teaching science in response to the changing needs of our students, and we must analyze what role teachers and teacher educators play in both. We must continually examine the methods and concepts involved in developing pedagogical content knowledge in science teachers. Otherwise, the possibility that these routines, based on subjective traditions, prevent emerging processes of educational innovation. Modern science is an enormous field of knowledge in its own right, which is made more expansive when examined within the context of its place in society. We propose the need to design educative interactions around situations that involve science and society. Science education must provide students with all four dimensions of the cognitive process: factual knowledge, conceptual knowledge, procedural knowledge, and metacognitive knowledge. We can observe in classrooms at all levels of education that students understand the concepts better when they have the opportunity to apply the scientific knowledge in a personally relevant way. When students find value in practical exercises and they are provided opportunities to reinterpret their experiences, greater learning gains are achieved. In this sense, a key aspect of educational innovation is the change in teaching methodology. We need new tools to respond to new problems. A shift in teacher education is needed to realize the rewards of situating science questions in a societal context and opening classroom doors to active methodologies in science education to promote meaningful learning through meaningful teaching.

Congruency between educators' teaching beliefs and an electronic health record teaching strategy.

Science.gov (United States)

Bani-issa, Wegdan; Rempusheski, Veronica F

2014-06-01

Technology has changed healthcare institutions into automated settings with the potential to greatly enhance the quality of healthcare. Implementation of electronic health records (EHRs) to replace paper charting is one example of the influence of technology on healthcare worldwide. In the past decade nursing higher education has attempted to keep pace with technological changes by integrating EHRs into learning experiences. Little is known about educators' teaching beliefs and the use of EHRs as a teaching strategy. This study explores the composition of core teaching beliefs of nurse educators and their related teaching practices within the context of teaching with EHRs in the classroom. A collective case study and qualitative research approach was used to explore and describe teaching beliefs of seven nurse educators teaching with EHRs. Data collection included open-ended, audio-taped interviews and non-participant observation. Content analysis of transcribed interviews and observational field notes focused on identification of teaching belief themes and associated practices. Two contrasting collective case studies of teaching beliefs emerged. Constructivist beliefs were dominant, focused on experiential, student-centered, contextual and collaborative learning, and associated with expanded and a futuristic view of EHRs use. Objectivist beliefs focused on educators' control of the context of learning and were associated with a constrained, limited view of EHRs. Constructivist educators embrace technological change, an essential ingredient of educational reform. We encourage nurse educators to adopt a constructivist view to using technology in teaching in order to prepare nurses for a rapidly changing, technologically sophisticated practice. Copyright © 2014 Elsevier Ltd. All rights reserved.

Marketing Climate: New Considerations for Target Marketing in Graduate Student Enrollment Management

Science.gov (United States)

Kranzow, Jeannine; Hyland, Nancy

2011-01-01

Lewison and Hawes (1997) discuss target marketing strategies of differentiated, concentrated or orchestrated marketing in their article "Student Marketing Strategies for Universities." While the authors agree with some of the suggested strategies and reasons behind them, their perspective as faculty teaching in a graduate education program offers…

Toolbox of teaching strategies in nurse education

Institute of Scientific and Technical Information of China (English)

Jie-hui Xu

2016-01-01

There are a variety of teaching strategies that instructors can use to improve student learning. It is of great importance to select appropriate teaching strategies in nurse education to make the training more appealing and more effective. In this article, ten teaching strategies will be introduced to help instructors learn how to involve the teaching strategy in the nurse education. If using these strategies well, students are more likely to memorize the information associated with the lesson. Selection of teaching strategies appropriately is of great importance for nurse educators to deliver high-quality education.

Marketing Education

Science.gov (United States)

Stancil, Ronald A., Sr.

2008-01-01

This article discusses the Marketing Education program at West Haven (CT) High School in West Haven, Connecticut, that promotes skills for life and attributes, enhances the academic program, and develops leaders out of ordinary students through an interactive curriculum. The three components of West Haven's marketing and management program are (1)…

How Can Marketing Academics Serve Marketing Practice? The New Marketing DNA as a Model for Marketing Education

Science.gov (United States)

Harrigan, Paul; Hulbert, Bev

2011-01-01

This article seeks to address how marketing academics can best serve marketing practice through marketing education. It is contended that, where technology is driving marketing in practice, it is afforded significantly less attention in both theory and education. Thus, the marketing graduates being produced from universities are often lacking in…

Marketing & Distributive Education. Committed to the Improvement of Marketing.

Science.gov (United States)

South Carolina State Dept. of Education, Columbia. Office of Vocational Education.

This package consists of 34 transparency masters outlining the nature and scope of marketing and distributive education. Included in the set are transparency masters addressing the following themes: the interconnectedness of education, labor, and work; objectives of marketing and distributive education at both the secondary and postsecondary…

Systematic teaching in music education

OpenAIRE

Nasev, Lence

2011-01-01

What is music? Is music significant in human life? What is music education? Does music education deserve a secure place in elementary education in R. Macedonia? Thе aim of this study is review on the studies on systematic teaching in music education. In this studies, we have divided six teaching function: 1. daily review, 2. presentation of new material 3. guided practise, 4. feedback and corrections, 5. independent practise, 6. weekly and mountly reviews.

Outcome Standards for Secondary Marketing Education.

Science.gov (United States)

Stone, James R., III

1985-01-01

Describes a study which sought to establish outcome standards very important for secondary marketing education. Business people, former students, and marketing educators were asked to judge the standards identified from the literature in terms of importance to secondary marketing education. (CT)

Segmenting the Adult Education Market.

Science.gov (United States)

Aurand, Tim

1994-01-01

Describes market segmentation and how the principles of segmentation can be applied to the adult education market. Indicates that applying segmentation techniques to adult education programs results in programs that are educationally and financially satisfying and serve an appropriate population. (JOW)

Higher Education: Teach Happiness and Wisdom

Science.gov (United States)

Lee, Jeong-Kyu

2017-01-01

The purpose of this article is to examine why a university should teach happiness and wisdom from religious perspectives. To explore this paper systematically, three research questions are addressed. First, why higher education institutions should teach happiness? Second, why higher education institutions should teach wisdom? Third, how ethical…

Effect of Type of Curriculum on Educational Outcomes and Motivation among Marketing Students with Different Learning Styles

Science.gov (United States)

Ackerman, David S.; Hu, Jing

2011-01-01

Using an active learning approach to motivate students to learn has been advocated by many educators. It has been an ongoing discussion on whether marketing educators should customize their teaching activities based on the learning styles found in their classes recently. This study uses a scale of learning styles that includes a measure of the…

Teaching Marketing Strategy: Using Resource-Advantage Theory as an Integrative Theoretical Foundation

Science.gov (United States)

Hunt, Shelby D.; Madhavaram, Sreedhar

2006-01-01

Knowledge of marketing strategy is essential for marketing majors. To supplement and/or replace the traditional lecture-discussion approach, several pedagogical vehicles have been recommended to teach marketing strategy, including the analytic hierarchy process; career-planning cases; computer-assisted, simulated marketing cases; experiential…

Standardized Curriculum for Marketing and Cooperative Vocational Education.

Science.gov (United States)

Mississippi State Dept. of Education, Jackson. Office of Vocational, Technical and Adult Education.

Standardized course titles and core contents for seven marketing and cooperative vocational education courses in Mississippi are provided: (1) marketing education, part one; (2) marketing education, part two; (3) fashion merchandising; (4) marketing cooperative education, part one; (5) marketing cooperative education, part two; (6) diversified…

Teaching Innovations in Marketing: A Brand-Based Student-Led Inquiry of Marketing Concepts and Practices

Science.gov (United States)

Hostetter, Leonard R., Jr.

2017-01-01

This teaching innovation is a brand-based student-led inquiry of marketing concepts and practices for an introductory marketing course. During the first week of class, teams of students (or individual students) each select a brand of interest to research and analyze throughout the course. The objective is for students to understand the practical…

Feel, Think, Teach--Emotional Underpinnings of Approaches to Teaching in Higher Education

Science.gov (United States)

Kordts-Freudinger, Robert

2017-01-01

The paper investigates relations between higher education teachers' approaches to teaching and their emotions during teaching, as well as their emotion regulation strategies. Based on the assumption that the approaches hinge on emotional experiences with higher education teaching and learning, three studies assessed teachers' emotions, their…

Contributions from Macromarketing for Training Managers – Can We Improve Marketing Education in Undergraduate Business Administration Courses?

Directory of Open Access Journals (Sweden)

Rodolfo Peres Berardinelli

2017-09-01

Full Text Available Undergraduate education for Business Administration students in Brazil is found to be strictly focused on managerial aspects of marketing. Because of this, many managers seem to be unable to deal with the complexity of the exchange system. In a world in which markets are increasingly affecting people's lives, it becomes essential to broaden the understanding of the discipline that deals with the relationships between markets and society: macromarketing. In the present paper, we have collected data through in-depth interviews with nine marketing professors of Business Administration undergraduate courses in order to present their visions about the teaching of the discipline and its gaps, as well as their understandings of macromarketing, its concepts and possible contributions to the training of future managers. The data allowed us to identify three gaps in marketing education, related to the superficiality of the treatment of the market concept, the discipline’s disconnection from social issues and local perspectives, and an uncritical view of the field. The interviews also brought potential contributions from macromarketing to improving the education of administrators through the inclusion of discussions on marketing systems, social consequences of marketing and a more critical view of the discipline.

Constituting Market Citizenship: Regulatory State, Market Making and Higher Education

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Jayasuriya, Kanishka

2015-01-01

The paper makes three claims: first that regulatory state making and market making in higher education is intertwined through a project of market citizenship that shapes the "publicness" of higher education. Second, we argue that these projects of market citizenship are variegated and in Australia has taken the form of accommodation--via…

Teaching Creatively in Higher Education

DEFF Research Database (Denmark)

Chemi, Tatiana; Zhou, Chunfang

The topic of this booklet is a synthesis of relevant research in the field of creativity in higher education, with focus on creative teaching methods. By means of literature review and research findings this booklet describes a wide range of contexts and effects on student learning and develop­me......­ment, together with teacher motivation and overall satisfaction. This booklet meets the need for renewal and creation in higher education, in order to address the challenges of the future, focusing on the benefits of teaching crea­tively at higher education.......The topic of this booklet is a synthesis of relevant research in the field of creativity in higher education, with focus on creative teaching methods. By means of literature review and research findings this booklet describes a wide range of contexts and effects on student learning and develop...

Planning and Implementing Shared Teaching: An MBA Team-Teaching Case Study

Science.gov (United States)

Helms, Marilyn M.; Alvis, John M.; Willis, Marilyn

2005-01-01

Team teaching is a popular trend in business education. In an attempt to integrate seemingly disparate functional disciplines, a number of business programs have combined courses. Regardless of the courses combined (marketing and finance, management and accounting, economics and strategy, or production and cost accounting), the teaching pedagogy…

LOOKING AT PERCEIVED VALUE AND EDUCATION MARKETING FROM A DIFFERENT PERSPECTIVE: PERCEIVED VALUE OF MARKETING EDUCATION

OpenAIRE

Sığırcı, Özge; Gürdal, Sahavet

2012-01-01

The objective of this study is both to see the perceived value of marketing education, and to investigate whether there are any differences among people based on gender, age, marketing education level, and the sacrifices done for the marketing education. Exploratory Factor Analysis and a Reliability Analysis is conducted. Additionally, Independent Samples T-test and One-Way ANOVA is conducted to reveal the differences based on aforementioned differences in sample. Some significant diffe...

Teaching excellence in nursing education: a caring framework.

Science.gov (United States)

Sawatzky, Jo-Ann V; Enns, Carol L; Ashcroft, Terri J; Davis, Penny L; Harder, B Nicole

2009-01-01

Nursing education plays a central role in the ability to practice effectively. It follows that an optimally educated nursing workforce begets optimal patient care. A framework for excellence in nursing education could guide the development of novice educators, establish the basis for evaluating teaching excellence, and provide the impetus for research in this area. However, a review of the social sciences and nursing literature as well as a search for existing models for teaching excellence revealed an apparent dearth of evidence specific to excellence in nursing education. Therefore, we developed the Caring Framework for Excellence in Nursing Education. This framework evolved from a review of the generic constructs that exemplify teaching excellence: excellence in teaching practice, teaching scholarship, and teaching leadership. Nursing is grounded in the ethic of caring. Hence, caring establishes the foundation for this uniquely nursing framework. Because a teaching philosophy is intimately intertwined with one's nursing philosophy and the ethic of caring, it is also fundamental to the caring framework. Ideally, this framework will contribute to excellence in nursing education and as a consequence excellence in nursing practice and optimal patient care.

The Experience of Teaching Online in Nursing Education.

Science.gov (United States)

Gazza, Elizabeth A

2017-06-01

Online education has become a key instructional delivery method in nursing education; however, limited understanding exists about what it is like to teach online. The aim of this study was to uncover the experience of teaching online in nursing education. The sample for this phenomenological study included 14 nursing faculty who completed at least 50% of their teaching workload assignment in fully online courses in baccalaureate, master's, or doctoral nursing programs. Data were collected through the use of a demographic questionnaire and personal interviews. Four themes emerged from the data: (a) Looking at a Lot of Moving Parts, (b) Always Learning New Things, (c) Going Back and Forth, and (d) Time Is a Blessing and a Curse. Online teaching in nursing education differs from traditional classroom teaching in a variety of ways. Policies and guidelines that govern faculty teaching should encompass the identified intricacies of online teaching. [J Nurs Educ. 2017;56(6):343-349.]. Copyright 2017, SLACK Incorporated.

Investigating Effective Components of Higher Education Marketing and Providing a Marketing Model for Iranian Private Higher Education Institutions

Science.gov (United States)

Kasmaee, Roya Babaee; Nadi, Mohammad Ali; Shahtalebi, Badri

2016-01-01

Purpose: The purpose of this paper is to study and identify the effective components of higher education marketing and providing a marketing model for Iranian higher education private sector institutions. Design/methodology/approach: This study is a qualitative research. For identifying the effective components of higher education marketing and…

Marketing and Market Research for Adult and Continuing Education.

Science.gov (United States)

Buckmaster, Annette

Marketing is an essential part of conducting a continuing education program, but marketing consists of more than just promotion. According to Kotler, exchange is the central concept underlying marketing. Marketing involves understanding, planning, implementing, and controlling this exchange. The exchange situation contains all the elements of the…

Near-peer education: a novel teaching program.

Science.gov (United States)

de Menezes, Sara; Premnath, Daphne

2016-05-30

This study aims to: 1) Evaluate whether a near-peer program improves perceived OSCE performance; 2) Identify factors motivating students to teach; 3) Evaluate role of near-peer teaching in medical education. A near-peer OSCE teaching program was implemented at Monash University's Peninsula Clinical School over the 2013 academic year. Forty 3rd-year and thirty final-year medical students were recruited as near-peer learners and educators, respectively. A post-program questionnaire was completed by learners prior to summative OSCEs (n=31), followed by post-OSCE focus groups (n=10). Near-peer teachers were interviewed at the program's conclusion (n=10). Qualitative data was analysed for emerging themes to assess the perceived value of the program. Learners felt peer-led teaching was more relevant to assessment, at an appropriate level of difficulty and delivered in a less threatening environment than other methods of teaching. They valued consistent practice and felt confident approaching their summative OSCEs. Educators enjoyed the opportunity to develop their teaching skills, citing mutual benefit and gratitude to past peer-educators as strong motivators to teach others. Near-peer education, valued by near-peer learners and teachers alike, was a useful method to improve preparation and perceived performance in summative examinations. In particular, a novel year-long, student-run initiative was regarded as a valuable and feasible adjunct to faculty teaching.

Social marketing and basic education.

Science.gov (United States)

Theisen, G

1990-01-01

Many educators attended the World Conference on Education for All in March 1990 in Thailand. To meet the goal of education for all, they need to attain enough resources to provide basic education to everyone who wants it. They also must guarantee that the education is efficient and effective. The toughest task is gaining the support of parents of those children needing primary education. Social marketing techniques may be able to generate the needed enthusiasm for education among parents. It must lead parents to toss aside the common belief that education is primarily a way to secure employment and a steady income. A national campaign to better parent participation and the quality of education should emphasize 6 areas. It should stress that eating a balanced breakfast and overall good nutrition increase a child's ability to concentrate and do well in school. The campaign must also emphasize attendance of both students and teachers thereby providing continuity and allowing students to build on past knowledge. Research indicates that homework strengthens achievement, therefore parents need to provide guidance and encouragement for their children while at home. Social marketing can further increase primary school attendance by promoting parent participation in school activities. It can also inform parents about the performance responsibilities of teachers and administrators so they can remind educators what they are expected to accomplish. In some countries, resources from the government are insufficient, so social marketing can encourage community incentive programs bound to satisfying specific educational standards. Educators and social marketers need to work together to empower parents to make education for all come true.

Development of a Physical Education Teaching Efficacy Scale

Science.gov (United States)

Humphries, Charlotte A.; Hebert, Edward; Daigle, Kay; Martin, Jeffrey

2012-01-01

Relationships have been found between teacher efficacy and many teaching and learning variables, but few researchers have examined teaching efficacy in physical education. The instrument reported here, the Physical Education Teaching Efficacy Scale, was developed based on the teaching efficacy literature, existing scales, and National Association…

Feminist Teaching in University Physical Education Programs.

Science.gov (United States)

Bain, Linda L.; And Others

1991-01-01

Examines feminist teaching in university physical education. Three articles describe the personal experiences of physical educators who try to teach in ways that promote equality. The articles focus on social diversity and justice and feminist pedagogy in the sport sciences and physical education. (SM)

From Brand Image Research to Teaching Assessment: Using a Projective Technique Borrowed from Marketing Research to Aid an Understanding of Teaching Effectiveness

Science.gov (United States)

Boddy, Clive Roland

2004-01-01

This paper describes how a simple qualitative market research technique using a projective device called a bubble drawing can be used as a useful feedback device to gain an understanding of students' views of the teaching effectiveness of a market research lecture. Comparisons are made with feedback gained from teaching observations and insights…

Promoting Hong Kong's Higher Education to Asian Markets: Market Segmentations and Strategies

Science.gov (United States)

Cheung, Alan C. K.; Yuen, Timothy W. W.; Yuen, Celeste Y. M.; Cheng, Yin Cheong

2010-01-01

Purpose: The main purpose of this study is threefold: to analyze the current conditions of higher education services offered in the three target markets; to conduct market segmentation analysis of these markets; and to recommend the most appropriate market entry strategies for Hong Kong's education service providers. Design/methodology/approach:…

Dimensions and psychology of peer teaching in medical education.

Science.gov (United States)

Ten Cate, Olle; Durning, Steven

2007-09-01

Peer teaching, an educational arrangement in which one student teaches one or more fellow students, is applied in several forms in medical education. A number of authors have linked peer teaching to theories of education and psychology. Yet no comprehensive overview of what theory can offer to understand dynamics of peer teaching has been previously provided. A framework is designed to categorize forms of peer teaching, distinguishing three dimensions: distance in stage of education, formality of the educational setting and size of the group taught. Theories are categorized in two dimensions: theories that explain benefits of peer teaching from a cognitive versus a social-psychological perspective, and theories that explain benefits for peer learners versus peer teachers. Both dimensional frameworks help to clarify why and in what conditions peer teaching may help students to learn.

Creating marketing strategies for higher education institutions

Directory of Open Access Journals (Sweden)

Lidia Białoń

2015-12-01

Full Text Available The article presents a thesis that the primary premise of creating marketing strategies for higher education institution is a three-dimensional notion of marketing. The first dimension lies in the theoretical notions of the essence of marketing, including the transactional marketing (1.0, relationship marketing (2.0 and spiritual marketing (3.0. The second dimension is formed by methods of marketing research and accurate notions of marketing, while the third are channels of marketing information. Harmonizing these three dimensions is a precondition for effective marketing. Among other conditions for effective strategies there are: aligning goals of the chosen strategy with the mission of higher education institution, correct choice of targeted segments of the market and of marketing tools. The article also gives a sample classification of marketing strategies based on these criteria, with emphasis on the fact, that every higher education institution employs its own strategy.

From Classroom Teaching to Remote Teaching

DEFF Research Database (Denmark)

Borch, Ole; Helbo, Jan; Knudsen, Morten

2000-01-01

for teaching purpose on the Internet. It is also described how courses in the two different teaching environments can be maintained in one place. More professional teaching tools are available on the market, but the methods described in this paper are based on Luvit[1], an open low-cost web-based teaching tool...... and at the same time easy to learn and use by both developer and students. Two in-house project groups have tested the project work with success after a short learning period. 35 remote students under Open Education in Multimedia Industrial Information Technology (MII) are using the Luvit[1] tool and the methods...

The Analysis on Emotional Education in Vocational School English Teaching

Institute of Scientific and Technical Information of China (English)

兰州职业技术学院 730070

2015-01-01

In the time of advancing quality education, emotion education has been paid more and more attention. English teaching is both language teaching progress and emotional communication progress. Therefore, emotional education is extremely important and indispensable in vocational school classroom teaching. However, the current application of vocational school emotional education in English classroom teaching is still relatively weak. Based on the theory of emotional education, this paper attempts to explore the methods and strategies of applying emotional education in vocational school English classroom teaching. It has important theoretical significance on promoting the comprehensive development of the vocational school students, improving English teaching effect, promoting the healthy and sustainable development of the vocational school education, and enriching and developing the emotional teaching psychology and cognitive psychology theory.

NICU nurse educators: what evidence supports your teaching strategies?

Science.gov (United States)

Pilcher, Jobeth

2013-01-01

One of our roles as nurse educators is to teach best practices related to patient care. However, have you ever stopped to think about what evidence supports your teaching strategies? Just as our patients deserve care that is based on the best available evidence, our learners also deserve education that is based on evidence.1-3 With so many advances in knowledge, technology, and even life itself, it is interesting that education has changed very little over the past 100 years. A study among 946 nurse educators documented that most teach the way they were taught.4 In addition, even after learning new strategies, educators often continue teaching in the manner they are most comfortable. However, this trend is beginning to change. Nurse educators are becoming increasingly aware of and willing to try new and innovative teaching strategies. Educators are also seeking out evidence-based teaching strategies and are becoming more involved in nursing education research.

UK Higher Education Viewed through the Marketization and Marketing Lenses

Science.gov (United States)

Nedbalová, Eva; Greenacre, Luke; Schulz, John

2014-01-01

This paper uses the Economic Market mechanisms and the 4P Marketing Mix as lenses to review the context of UK higher education (HE) and to explore the relationship between the market and marketing disciplines and practice. Four Economic Market mechanisms--autonomy, competition, price and information--are contrasted with the four Ps of marketing:…

The Teaching Evaluation Process: Segmentation of Marketing Students.

Science.gov (United States)

Yau, Oliver H. M.; Kwan, Wayne

1993-01-01

A study applied the concept of market segmentation to student evaluation of college teaching, by assessing whether there exist several segments of students and how this relates to their evaluation of faculty. Subjects were 156 Australian undergraduate business administration students. Results suggest segments do exist, with different expectations…

Language Teachers: Research and Studies in Language(s) Education, Teaching, and Learning in "Teaching and Teacher Education," 1985-2012

Science.gov (United States)

Kleinsasser, Robert C.

2013-01-01

The article reviews twelve of 79 articles focusing on language teachers, language(s) teacher education, teaching, and learning published in "Teaching and Teacher Education" since 1985. The twelve articles, divided into three sections, include narrative inquiry and identity, teacher education topics, and contexts. The articles provide local and…

Sighting Horizons of Teaching in Higher Education

Science.gov (United States)

Barnett, Ronald; Guzmán-Valenzuela, Carolina

2017-01-01

This conceptual paper tackles the matter of teaching in higher education and proposes a concept of "horizons of teaching." It firstly offers an overview of the considerable empirical literature around teaching--especially conceptions of teaching, approaches to teaching and teaching practices--and goes on to pose some philosophical and…

Education problems and Web-based teaching: how it impacts dental educators?

Science.gov (United States)

Clark, G T

2001-01-01

This article looks at six problems that vex educators and how web-based teaching might help solve them. These problems include: (1) limited access to educational content, (2) need for asynchronous access to educational content, (3) depth and diversity of educational content, (4) training in complex problem solving, (5) promotion of lifelong learning behaviors and (6) achieving excellence in education. The advantages and disadvantage of web-based educational content for each problem are discussed. The article suggests that when a poorly organized course with inaccurate and irrelevant content is placed online, it solves no problems. However some of the above issues can be partially or fully solved by hosting well-constructed teaching modules on the web. This article also reviews the literature investigating the efficacy of off-site education as compared to that provided on-site. The conclusion of this review is that teleconference-based and web-based delivery of educational content can be as effective as traditional classroom-based teaching assuming the technologic problems sometimes associated with delivering teaching content to off-site locations do not interfere in the learning process. A suggested hierarchy for rating and comparing e-learning concepts and methods is presented for consideration.

INCORPORATING MARKET ORIENTATION IN HIGHER EDUCATION INSTITUTIONS

Directory of Open Access Journals (Sweden)

Gordan Camelia

2013-07-01

Full Text Available The purpose of this paper is to provide a review of the main issues surrounding the concept of market orientation applied in the context of higher education. Considering the important changes taking place in this sector, a strong willingness of universities to adopt marketing concepts can be noticed. The paper seeks to provide a retrospect on this process, starting with the incorporation of marketing in higher education, and moving on to its implementation, which has come to be known as market orientation. Following a stream of the most relevant literature in the field, we present definitions of the main concepts, and integrate them in the education context, with the purpose of establishing the relevance and importance of market orientation for achieving a sustainable competitive advantage and higher institutional performance. The paper does not aim at providing an exhaustive literature review, but rather at presenting the main elements that define a market orientation, and at supporting its implementation, by outlining the significant benefits that could follow. While theoretical by nature, this research contributes to the body of literature in the field, through closely examining the conceptualization and operationalization of market orientation, and also providing the fundamental components that define the concept and help its implementation. Furthermore, the paper provides practitioners with a number of suggested research directions, which could potentially help improve educational institutions’ activity, while also contributing to a better understanding of the concept, and to building richer theories in the field of marketing education. Given that the marketing literature in Romania has mostly overlooked market orientation, both this paper, and all following research in this area will prove to be significant for education managers and researchers alike, promoting the importance and significance of relevant knowledge, and encouraging a

Team teaching as an innovative approach in education at higher education institutions

Directory of Open Access Journals (Sweden)

Karmen Knežević

2012-12-01

Full Text Available In order to achieve maximum motivation and success in teaching students in higher education, it is necessary to use different forms of teaching. The aim of this article is to define the form of team teaching and to identify the advantages and disadvantages of it. For this purpose a team teaching lecture of English and physics was held with eleven students in the fourth semester at the Department of Physics at the University of Josip Juraj Strossmayer in Osijek. During the research and preparation for this team teaching lecture a number of open questions appeared and were answered by the authors / teachers. The results of the team teaching lecture and mutual gained experience (teacher – student show that this innovative approach provides a richer educational environment both for students and for teachers, which increases the efficiency of the teaching process. This form of teaching enabled teachers and students new roles in the educational system, which is a key factor in increasing the competitiveness at colleges, universities and study programs. However, a successful implementation of team teaching requires common elements of the team members that need to be aligned with the curriculum and other participants in the educational process.

Design and Implementation of an Interdisciplinary Marketing/Management Course on Technology and Innovation Management

Science.gov (United States)

Athaide, Gerard A.; Desai, Harsha B.

2005-01-01

Given increasing industry demand for integrative learning, marketing curricula need to emphasize interdisciplinary approaches to teaching. Although team teaching is a useful method for achieving cross-functional integration, there are very few frameworks for effectively implementing team teaching. Consequently, marketing educators seeking to offer…

ICT- The Educational Programs in Teaching Mathematics

Directory of Open Access Journals (Sweden)

Dance Sivakova

2017-08-01

Full Text Available The range of information and communication technology in teaching mathematics is unlimited. Despite numerous researches about the opportunities and application of the ICT in teaching mathematics and in the world, however, many aspects remain unexplored. This research comes to knowledge that will be applicable to the educational practice. The findings will serve as motivation for more frequent use of the ICT in teaching mathematics from first to fifth grade as a mean for improving of the educational process. Through application of the ICT in the educational programs in teaching mathematics the technological improved practice is investigated and discussed and it helps overcoming of the challenges that arise when trying to integrate the ICT in the educational curricula in mathematics. The biggest challenge are the findings about the possibilities of the application of the ICT in the educational programs in math from first to fifth grade as well as their dissemination, all aimed to improving of teaching mathematics from the first to the fifth grade. The application of the most ICT in the educational programs of mathematics affects the training of the students for easier adoption of the mathematical concepts and the mathematical procedures and in the easier identification and resolving problem situations.

Marketing: Educators' New Buzz Word.

Science.gov (United States)

Cotoia, Anthony M.

1988-01-01

Suggests that educators lack understanding of the nature of marketing and the collegiate product. Establishes priorities for developing a marketing plan, identifies the potential benefits and inevitable problems of a marketing program, and offers examples of successful promotional activities. (DMM)

Competitive strategy in turbulent healthcare markets: an analysis of financially effective teaching hospitals.

Science.gov (United States)

Langabeer, J

1998-01-01

As the healthcare marketplace, characterized by declining revenues and heavy price competition, continues to evolve toward managed care, teaching hospitals are being forced to act more like traditional industrial organizations. Profit-oriented behavior, including emphases on market strategies and competitive advantage, is now a necessity if these hospitals are going to survive the transition to managed care. To help teaching hospitals evaluate strategic options that maximize financial effectiveness, this study examined the financial and operating data for 100 major U.S. teaching hospitals to determine relationships among competitive strategy, market environment, and financial return on invested capital. Results should help major hospitals formulate more effective strategies to combat environmental turbulence.

PARENTS’ EXPECTATIONS OF THE TEACHING AND LEARNING ISLAMIC EDUCATION

Directory of Open Access Journals (Sweden)

Nur Hasanah

2016-06-01

Full Text Available The focuses of this research is on parents’ expectation of the teaching and learning Islamic Education among students of SDLB N Ungaran. The subject is Islamic Education teachers and the parents of students in SDLB N Ungaran. The methods of data collections are observation, interview and documentation. The technique of data analysis is inductive analysis. The result shows that the teaching and learning Islamic Education among students of SDLB N Ungaran is generally almost the same with the teaching and learning Islamic Education among students of general school. The difference is only in the psychological aspect. The majority of parents’ expectation of the teaching and learning Islamic Education is the same: in order the students can understand and apply the subject of Islamic Education in their everyday life so that they can become the righteous children. The factors that support the teaching and learning Islamic Education among students of SDLB N Ungaran are the Islamic Education teachers’ patients and meticulous, cooperation between parents, teachers and the school, the extracurricular subjects which are suitable with the students’ talent and ability, and teachers’ creativity in teaching and learning. The factors that hinder the teaching and learning Islamic Education are inefficient and ineffective time (not suitable with the students with physical disabilities, using the same curriculum with the curriculum in the general school, the low quality teachers, and the lack of teaching and learning facilities. 

Operation Valuation: Teaching Pricing Concepts in an Experiential Environment

Science.gov (United States)

Mills, Adam J.; Treen, Emily

2016-01-01

Although marketing education has seen a dramatic shift toward hands-on, experiential learning in recent years, the teaching of pricing has fallen behind complementary elements of the marketing mix in pedagogical execution. Although the teaching of pricing has shifted focus from economic-based models to value-based pricing in theory, available…

Measuring Nurse Educators' Willingness to Adopt Inclusive Teaching Strategies.

Science.gov (United States)

Levey, Janet A

The purpose of the study was to examine the characteristics and relationships of nurse educators' teaching practices, knowledge, support, and willingness to adopt inclusive teaching strategies (WillAdITS). Adopting more inclusive teaching strategies based on universal design for instruction is an innovative way for educators to reach today's diverse student body. However, the pedagogy has not diffused into nursing education. Descriptive statistics and hierarchical multiple regression were used for analyzing data from 311 nurse educators in prelicensure and RN to BSN programs. The model explained 44.8 percent of the variance in WillAdITS. The best indicators for this pedagogy were knowledge of universal design for instruction, social system support for inclusive teaching strategies, multiple instructional formats, and years of teaching. Knowing factors influencing the adoption of inclusive teaching strategies can inform schools of nursing of areas needing further development in the preparation of novice to experienced educators to teach diverse learners.

Innovative character of marketing paradigm of education governance

OpenAIRE

E. G. Sytnychenko

2014-01-01

The most common methodological basis for creating marketing paradigm of public education management is the allocation of general forms of marketing to management activities. Immediate methodological basis for the formation of the said paradigm was synthesis of marketing concepts and management activities. Educational marketing is a cognitive foundation of values reorientation of all forms of regulation to meet the social and educational needs of the individual. In this sense, marketing manage...

THE ROLE OF MARKETING IN THE EDUCATION'S PROCESS

Directory of Open Access Journals (Sweden)

Baban Eleonora Gabriela

2010-12-01

Full Text Available Over time, marketing has become a propelling factor in any field of human activity, being also a primary tool in achieving the objectives of an organization. Identifying the main strategies in correlation with the marketing mix and its application on easy terms is a premise for each organization to achieve their targets. The essential objectives of the study are: 1. presenting the main functions of education, the role of marketing in education, 2 highlighting the main features of the education market in Romania; 3. presentation of the main strategies used by educational institutions in Romania; 4. application of marketing mix in education.

Using the Stock Market to Teach Physics

Science.gov (United States)

Faux, David A.; Hearn, Stephen

2004-11-01

Students are interested in money. Personal finance is an important issue for most students, especially as they move into university education and take a greater control of their own finances. Many are also interested in stock markets and their ability to allow someone to make, and lose, large sums of money, with their interest fueled by the boom in technology-based stocks of 2000/2001 followed by their subsequent dramatic collapse and the publicizing of so-called "rogue-traders." There is also a much greater ownership of stocks by families following public offerings, stock-based savings products, and the ability to trade stocks online. Consequently, there has been a steady growth of finance and finance-related courses available within degree programs in response to the student demand, with many students motivated by the huge salaries commanded by those with a successful career in the financial sector. We report here details of a joint project between Charterhouse School and the University of Surrey designed to exploit the excitement of finance to teach elements of the high school (age 16-18) curriculum through modeling and simulation.

Early Smoking, Education, and Labor Market Performance

NARCIS (Netherlands)

Palali, Ali

2015-01-01

This study investigates the effects of early smoking on educational attainment and labor market performance. The results show that early smoking adversely affects educational attainment and initial labor market performance, but only for males. The effect of early smoking on initial labor market

Specifics of marketing in the higher education system

OpenAIRE

Motekaitienė, Aistė; Juščius, Vytautas

2008-01-01

The paper presents evaluation the possibilities and effectiveness of applying marketing principles in a higher education context. By comparing business and higher education marketing we can draw one clear conclusion: in both sectors the marketing processes can only be evaluated according to how successfully consumer needs are perceived and fullfilled with the help ofthe marketing mix. Higher educational institutions must develop a different marketing mix so they could satisfy the different ne...

The impact of simulation education on self-efficacy towards teaching for nurse educators.

Science.gov (United States)

Garner, S L; Killingsworth, E; Bradshaw, M; Raj, L; Johnson, S R; Abijah, S P; Parimala, S; Victor, S

2018-03-23

The objective of this study was to assess the impact of a simulation workshop on self-efficacy towards teaching for nurse educators in India. Additionally, we sought to revise and validate a tool to measure self-efficacy in teaching for use with a global audience. Simulation is an evidence-based teaching and learning method and is increasingly used in nursing education globally. As new technology and teaching methods such as simulation continue to evolve, it is important for new as well as experienced nurse educators globally to have confidence in their teaching skills and abilities. The study included (1) instrument revision, and measures of reliability and validation, (2) an 8-h faculty development workshop intervention on simulation, (3) pre- and post-survey of self-efficacy among nurse educators, and (4) investigation of relationship between faculty socio-demographics and degree of self-efficacy. The modified tool showed internal consistency (r = 0.98) and was validated by international faculty experts. There were significant improvements in total self-efficacy (P < 0.001) and subscale scores among nurse educators after the simulation workshop intervention when compared to pre-survey results. No significant relationships were found between socio-demographic variables and degree of self-efficacy. Strong self-efficacy in teaching among nurse educators is crucial for effective learning to occur. Results indicated the simulation workshop was effective in significantly improving self-efficacy towards teaching for nurse educators using an internationally validated tool. The Minister of Health in India recently called for improvements in nursing education. Introducing nursing education on simulation as a teaching method in India and globally to improve self-efficacy among teachers is an example of a strategy towards meeting this call. © 2018 The Authors International Nursing Review published by John Wiley & Sons Ltd on behalf of International Council of Nurses.

USING EDUCATIONAL MARBLE GAMES IN GERMAN LANGUAGE TEACHING

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HASAN COŞKUN

2015-09-01

Full Text Available The aim of this article is to show how German students can be motivated by learning games. Apart from the development and didacticisation of the learning game “Marbles”, the attitude of Turkish families and language teaching educational establishments and the support of the DaF lessons by German mediating institutions in Turkey will be considered. The attitude of Turkish families to learning foreign languages is mostly positive. Turkish educational authorities and those responsible for education take various measures to expand foreign language teaching availability in the schools. German institutions which provide teachers (Goethe-Institut, ZfA, DAAD promote the improvement of German teaching in Turkey. Nevertheless, the quality of German teaching is not satisfactory mostly because the available teachers are not adequately qualified, teacher training is remote from practice, the quality of text books and teaching materials, the traditions of learning, the excessively large classes, inadequate learning environment (language cabinets and equipment, the nature and method of central examinations (multiple choice and their significance in the Turkish educational system. In the long-term, this leads to frustration in both teachers and students. The Turkish educational authorities initially took measures to expand the availability of language teaching in the course of harmonisation of the Turkish educational system to that of the EU e.g. the introduction of a second foreign language. German mediating institutions ensure reasonable further training for teachers locally and in Germany and support the creation of teaching materials etc.

The Marketing of Higher Education.

Science.gov (United States)

Brooker, George; Noble, Michael

1985-01-01

Formal college and university marketing programs are challenging to develop and implement because of the complexity of the marketing mix, the perceived inappropriateness of a traditional marketing officer, the number of diverse groups with input, the uniqueness of higher education institutions, and the difficulty in identifying higher education…

[Application of participatory teaching mode in oral health education].

Science.gov (United States)

Ci, Xiang-ke; Zhao, Yu-hong; Wan, Li; Xiong, Wei; Wang, Yu-jiang; Ou, Xiao-yan

2013-06-01

To apply participatory teaching mode in oral health education, and to assess its role in cultivating comprehensive stomatological professionals suitable for the development of modern medicine. Sixty undergraduate students from grade 2005 in Stomatological College of Nanchang University were selected. Among those students, oral health education course was carried out by traditional teaching mode, while 120 undergraduate students from grades 2006 to 2007 received participatory teaching approach, which paid attention to practice in oral health education practice course. After the course, a survey and evaluation of teaching effectiveness was conducted. Questionnaire survey showed that participatory teaching mode could significantly improve the students' capabilities and provide much more help to their study. Application of participatory teaching mode in oral health education course for undergraduates is feasible. It can improve students' comprehensive ability and cultivate their cultural literacy and scientific literacy. It also meets the training goal of stomatological professionals and the development trend of education reform. Supported by Higher School Teaching Reform Research Subject of Jiangxi Province(JXJG-10-1-42).

Applications of the marketing perspective in nutrition education.

Science.gov (United States)

Fleming, P L

1987-09-01

The marketing paradigm is based on the premise of exchange of value, that is, value received for value given. The role of the nutrition educator as a marketer is to facilitate exchanges of value with consumers. To carry out this role, a strong orientation to the consumer, what she or he wants and needs and is willing to "pay," guides the development of the nutrition education mission, objectives, and strategies. The marketing paradigm calls for a marketing information system that includes internal record keeping, marketing intelligence gathering, and marketing research. The information is used in the marketing audit, which identifies organizational strengths and weaknesses and marketplace opportunities and barriers. Marketing objectives are formulated, and strategies for segmenting, positioning, and developing the marketing mix follow. These are translated in the marketing plan to an action plan, a budget, and profit and loss projections. Use of the marketing paradigm in nutrition education is not a panacea for organizational ills and marketplace problems. Instead, the paradigm raises issues to which nutrition educators must bring their expertise, commitment, ingenuity, and creativity.

Developing medical educators - a mixed method evaluation of a teaching education program.

Science.gov (United States)

Roos, Marco; Kadmon, Martina; Kirschfink, Michael; Koch, Eginhard; Jünger, Jana; Strittmatter-Haubold, Veronika; Steiner, Thorsten

2014-01-01

Background It is well accepted that medical faculty teaching staff require an understanding of educational theory and pedagogical methods for effective medical teaching. The purpose of this study was to evaluate the effectiveness of a 5-day teaching education program. Methods An open prospective interventional study using quantitative and qualitative instruments was performed, covering all four levels of the Kirkpatrick model: Evaluation of 1) 'Reaction' on a professional and emotional level using standardized questionnaires; 2) 'Learning' applying a multiple choice test; 3) 'Behavior' by self-, peer-, and expert assessment of teaching sessions with semistructured interviews; and 4) 'Results' from student evaluations. Results Our data indicate the success of the educational intervention at all observed levels. 1) Reaction: The participants showed a high acceptance of the instructional content. 2) Learning: There was a significant increase in knowledge (Pteaching performance. Semistructured interviews reflected a higher level of professionalism in medical teaching by the participants. 4) Results: Teaching performance ratings improved in students' evaluations. Conclusions Our results demonstrate the success of a 5-day education program in embedding knowledge and skills to improve performance of medical educators. This multimethodological approach, using both qualitative and quantitative measures, may serve as a model to evaluate effectiveness of comparable interventions in other settings.

Developing medical educators--a mixed method evaluation of a teaching education program.

Science.gov (United States)

Roos, Marco; Kadmon, Martina; Kirschfink, Michael; Koch, Eginhard; Jünger, Jana; Strittmatter-Haubold, Veronika; Steiner, Thorsten

2014-01-01

It is well accepted that medical faculty teaching staff require an understanding of educational theory and pedagogical methods for effective medical teaching. The purpose of this study was to evaluate the effectiveness of a 5-day teaching education program. An open prospective interventional study using quantitative and qualitative instruments was performed, covering all four levels of the Kirkpatrick model: Evaluation of 1) 'Reaction' on a professional and emotional level using standardized questionnaires; 2) 'Learning' applying a multiple choice test; 3) 'Behavior' by self-, peer-, and expert assessment of teaching sessions with semistructured interviews; and 4) 'Results' from student evaluations. Our data indicate the success of the educational intervention at all observed levels. 1) Reaction: The participants showed a high acceptance of the instructional content. 2) Learning: There was a significant increase in knowledge (Pteaching performance. Semistructured interviews reflected a higher level of professionalism in medical teaching by the participants. 4) Results: Teaching performance ratings improved in students' evaluations. Our results demonstrate the success of a 5-day education program in embedding knowledge and skills to improve performance of medical educators. This multimethodological approach, using both qualitative and quantitative measures, may serve as a model to evaluate effectiveness of comparable interventions in other settings.

Marketing services of higher education: theoretical aspect

OpenAIRE

Evgenyi Polonskyi

2014-01-01

The article is devoted to theoretical aspects of the use of marketing activities in institutions of higher education. The author analyzes of education from the standpoint of the marketing mix. The main factors of the external and internal environments affecting the educational institution.

Marketing and Distributive Education. Food Marketing Curriculum Guide

Science.gov (United States)

Northern Illinois Univ., DeKalb. Dept. of Business Education and Administration Services.

This document is one of four curriculum guides designed to provide the curriculum coordinator with a basis for planning a comprehensive program in the field of marketing as well as to provide marketing and distributive education teachers with maximum flexibility. Introductory information provides directions for using the guide and information on…

Teaching Students How to Integrate and Assess Social Networking Tools in Marketing Communications

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Schlee, Regina Pefanis; Harich, Katrin R.

2013-01-01

This research is based on two studies that focus on teaching students how to integrate and assess social networking tools in marketing communications. Study 1 examines how students in marketing classes utilize social networking tools and explores their attitudes regarding the use of such tools for marketing communications. Study 2 focuses on an…

Concept Teaching in Instrumental Music Education: A Literature Review

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Tan, Leonard

2017-01-01

This article is a review of research literature on the teaching of concepts in instrumental music education. It is organized in four parts (a) the value of concept teaching in large instrumental ensembles, (b) time spent teaching concepts during rehearsals, (c) approaches to concept teaching, and (d) implications for music education. Research has…

Good teaching is good teaching: A narrative review for effective medical educators.

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Berman, Anthony C

2015-01-01

Educators have tried for many years to define teaching and effective teachers. More specifically, medical educators have tried to define what characteristics are common to successful teachers in the healthcare arena. The goal of teacher educators has long been to determine what makes an effective teacher so that they could do a better job of preparing future teachers to have a positive impact on the learning of their students. Medical educators have explored what makes some of their colleagues more able than others to facilitate the development of healthcare professionals who can successfully and safely meet the needs of future patients. Although there has historically been disagreement regarding the characteristics that need be developed in order for teachers to be effective, educational theorists have consistently agreed that becoming an effective teacher is a complex task. Such discussions have been central to deciding what education at any level is really all about. By exploring the literature and reflecting upon the personal experiences encountered in his lengthy career as a teacher, and as a teacher of teachers, the author reaches the conclusions that teaching is both art and science, that "good teaching is good teaching" regardless of the learning environment or the subject to be explored, and that the characteristics making up an effective medical educator are really not much different than those making up effective educators in any other area. © 2015 American Association of Anatomists.

The Future of Marketing Education: A Practitioner's Perspective

Science.gov (United States)

Finch, David; Nadeau, John; O'Reilly, Norm

2013-01-01

Drawing on the marketing literature, as well as the views of both marketing educators and current marketers in Canada, a survey was conducted of marketing practitioners to determine their top priorities for improvement in marketing education, as well as the key challenges in need of attention. An importance-performance analysis was carried out on…

Teaching Character Education to College Students Using Bildungsromans

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Novianti, Nita

2017-01-01

The paper reports a study on the teaching of character education in higher education using English Bildungsroman, "Jane Eyre." The participants were 35 sixth-semester students of English Literature program in an Indonesian state university. Guided by the approach to teaching character education exemplified by Ryan & Bohlin (1999),…

The Importance of Indirect Teaching Behaviour and Its Educational Effects in Physical Education

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Jung, Hyunwoo; Choi, Euichang

2016-01-01

Background: Physical education teacher behaviour has been a subject of study in physical education including physical education teacher education for 30 years. However, the research on teacher behaviour has tended to focus on direct teaching behaviour (DTB) to demonstrate the benefits of effective teaching, centred on a technical understanding of…

Science Teaching in Science Education

Science.gov (United States)

Callahan, Brendan E.; Dopico, Eduardo

2016-01-01

Reading the interesting article "Discerning selective traditions in science education" by Per Sund, which is published in this issue of "CSSE," allows us to open the discussion on procedures for teaching science today. Clearly there is overlap between the teaching of science and other areas of knowledge. However, we must…

Design of the Model of Constructivist Learning Theory for Moral Education in Physical Education Teaching

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Wang, Chenyu

2011-01-01

In order to achieve better effect of moral education in physical education teaching, this article employed constructivist learning theory to design the model of moral education according to the characteristics of physical education teaching, in order that the majority of P.E. teachers draw lessons from it in their teaching practice, and service to…

Teaching Thousands with Cloud-based GIS

Science.gov (United States)

Gould, Michael; DiBiase, David; Beale, Linda

2016-04-01

Teaching Thousands with Cloud-based GIS Educators often draw a distinction between "teaching about GIS" and "teaching with GIS." Teaching about GIS involves helping students learn what GIS is, what it does, and how it works. On the other hand, teaching with GIS involves using the technology as a means to achieve education objectives in the sciences, social sciences, professional disciplines like engineering and planning, and even the humanities. The same distinction applies to CyberGIS. Understandably, early efforts to develop CyberGIS curricula and educational resources tend to be concerned primarily with CyberGIS itself. However, if CyberGIS becomes as functional, usable and scalable as it aspires to be, teaching with CyberGIS has the potential to enable large and diverse global audiences to perform spatial analysis using hosted data, mapping and analysis services all running in the cloud. Early examples of teaching tens of thousands of students across the globe with cloud-based GIS include the massive open online courses (MOOCs) offered by Penn State University and others, as well as the series of MOOCs more recently developed and offered by Esri. In each case, ArcGIS Online was used to help students achieve educational objectives in subjects like business, geodesign, geospatial intelligence, and spatial analysis, as well as mapping. Feedback from the more than 100,000 total student participants to date, as well as from the educators and staff who supported these offerings, suggest that online education with cloud-based GIS is scalable to very large audiences. Lessons learned from the course design, development, and delivery of these early examples may be useful in informing the continuing development of CyberGIS education. While MOOCs may have passed the peak of their "hype cycle" in higher education, the phenomenon they revealed persists: namely, a global mass market of educated young adults who turn to free online education to expand their horizons. The

Handbook of Marketing for Continuing Education.

Science.gov (United States)

Simerly, Robert G.; And Others

This comprehensive guide to effectively marketing continuing education programs and courses consists of the following chapters: (1) "The Strategic Role of Marketing for Organizational Success" (Robert G. Simerly); (2) "Integrating Marketing into Strategic Planning" (Simerly); (3) "Learning More about Your Market: Sources and Uses of Data" (Dennis…

Teaching Methods in Biology Education and Sustainability Education Including Outdoor Education for Promoting Sustainability—A Literature Review

Directory of Open Access Journals (Sweden)

Eila Jeronen

2016-12-01

Full Text Available There are very few studies concerning the importance of teaching methods in biology education and environmental education including outdoor education for promoting sustainability at the levels of primary and secondary schools and pre-service teacher education. The material was selected using special keywords from biology and sustainable education in several scientific databases. The article provides an overview of 24 selected articles published in peer-reviewed scientific journals from 2006–2016. The data was analyzed using qualitative content analysis. Altogether, 16 journals were selected and 24 articles were analyzed in detail. The foci of the analyses were teaching methods, learning environments, knowledge and thinking skills, psychomotor skills, emotions and attitudes, and evaluation methods. Additionally, features of good methods were investigated and their implications for teaching were emphasized. In total, 22 different teaching methods were found to improve sustainability education in different ways. The most emphasized teaching methods were those in which students worked in groups and participated actively in learning processes. Research points toward the value of teaching methods that provide a good introduction and supportive guidelines and include active participation and interactivity.

Marketing Education on a Shoestring: A Model.

Science.gov (United States)

Shreeve, William; And Others

Few educators envision themselves as marketing or public relations experts, yet economic reality is forcing many academicians into these roles. Over the past four years, the Eastern Washington University Department of Education has developed a successful marketing model for educators. The model begins with a successful reform of department…

The Emerging Global Education Industry: Analysing Market-Making in Education through Market Sociology

Science.gov (United States)

Verger, Antoni; Steiner-Khamsi, Gita; Lubienski, Christopher

2017-01-01

This paper addresses the rise and consequences of an emerging global education industry (GEI), which represents new forms of private, for profit involvement in education across the globe. The paper explores the emergence within the GEI of new and varied, largely transnational, markets in education by focusing on three examples of the GEI at work.…

Those Who Teach Learn: Near-Peer Teaching as Outdoor Environmental Education Curriculum and Pedagogy

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Bester, Lucas; Muller, Gregg; Munge, Brendon; Morse, Marcus; Meyers, Noel

2017-01-01

Near-peer teaching is used within higher education because of its efficacy for both student teachers and learners. Our purpose in this paper is to highlight the possibilities of applying near-peer teaching pedagogies in outdoor and environmental higher education contexts. We begin by reviewing its use in the higher education sector, mainly…

Preparing Marketing for the Future: Strategic Marketing Challenges for Continuing Education

Science.gov (United States)

Fong, James

2013-01-01

Today's programs and delivery methods in continuing education for the adult student are evolving due to changing needs, competition, and new markets and technologies. The marketing infrastructure, including staffing, budgeting, and processes such as customer relationship marketing and market research, must be in alignment with changing needs.

Using of Marketing Communication for Distance Education Institutions

Directory of Open Access Journals (Sweden)

R. Ayhan YILMAZ

2005-04-01

Full Text Available Using of Marketing Communication for Distance Education Institutions R. Ayhan YILMAZ, Ph.DAnadolu UniversityCommunication Sciences FacultyEskisehir, TURKEY INTRODUCTION Because of increased competition for scarce resources, marketing has become an important activity of many nonprofit organizations. Higher education institutions, as one of these nonprofit organizations, provide us with excellent examples of this trend (Hayes, 1991. The marketing of higher education has received a tremendous amount of emphasis and attention. Distance education (DE has become an accepted form of education and has been gaining widespread popularity in recent years. Marketing concept has been gaining importance in distance education sector throughout the world. The factors responsible for this are self-support policies, increasing competitiveness in the marketplace, rising customer expectations, widening access to education etc (Gupta, 2005. More than 70 countries are offering educational programmes through distance education all over the world today (Sudalaimuthu, Visited 3rd March, 2005, http://www.ignou.ac.in/Theme-1/S.%20Sudalaimuthu.htm Because of flexibility, convenience and opportunity, distance education is becoming so popular, profitable and vital. By 2005, % 90 American universities will offer at least one course online. Currently about 3 million Americans are distance education students (Gonzales, 2002. In this paper, I will discuss the following questions: What is the brief history and changing environment of distance education? Which marketing communication tools are used in DE institutions? What benefits does marketing communications provide to DE institutions? BRIEF HISTORY OF DISTANCE EDUCATION Distance education began as a correspondence course in the 1800's. Between the years of 1950 and 1960, it serviced as video conferencing. From 1950 to 1980, teleconferencing was used. Since 1990 to present day, web-based instruction have been using in distance

Behavioral Patterns in Special Education. Good Teaching Practices.

Science.gov (United States)

Rodríguez-Dorta, Manuela; Borges, África

2017-01-01

Providing quality education means to respond to the diversity in the classroom. The teacher is a key figure in responding to the various educational needs presented by students. Specifically, special education professionals are of great importance as they are the ones who lend their support to regular classroom teachers and offer specialized educational assistance to students who require it. Therefore, special education is different from what takes place in the regular classroom, demanding greater commitment by the teacher. There are certain behaviors, considered good teaching practices, which teachers have always been connected with to achieve good teaching and good learning. To ensure that these teachers are carrying out their educational work properly it is necessary to evaluate. This means having appropriate instruments. The Observational Protocol for Teaching Functions in Primary School and Special Education (PROFUNDO-EPE, v.3., in Spanish) allows to capture behaviors from these professionals and behavioral patterns that correspond to good teaching practices. This study evaluates the behavior of two special education teachers who work with students from different educational stages and educational needs. It reveals that the analyzed teachers adapt their behavior according the needs and characteristics of their students to the students responding more adequately to the needs presented by the students and showing good teaching practices. The patterns obtained indicate that they offer support, help and clear guidelines to perform the tasks. They motivate them toward learning by providing positive feedback and they check that students have properly assimilated the contents through questions or non-verbal supervision. Also, they provide a safe and reliable climate for learning.

Research on Team-teaching in Mathematics Education

OpenAIRE

重松, 敬一; 井戸野, 佐知子; 勝美, 芳雄

1995-01-01

Recently, there are many classes in which at least two teachers teach mathematics in elementary and lower secondary schools. We call that kind of teaching team-teaching. In some countries, it is called co-operative teaching. In this paper, we investigate the concept of team-teaching in mathematics education implementing a questionnaire, interviews or observing classroom lessons. Today, team-teaching has been administratively systematized. For example, additive teachers are sent to local schoo...

Teaching Qualitative Market Research: Multi-Perspectival Evaluation of a Curriculum Innovation

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Bettina König

2011-03-01

Full Text Available The principal goal of teaching qualitative market research in a business degree programme at a university of applied sciences is to provide students with methodological skills that prove applicable in practice and are, at the same time, compliant with prevailing standards of academic research. Creating an appropriate curriculum that includes the methods of conducting expert interviews and carrying out focus groups poses challenges to instructors and students, both full-time and part-time. Designed as a "research workshop," the course we designed turned out to be most effective for teaching future graduates of business administration how to use relevant and practical qualitative market research methods. Students had to implement independently both research techniques 1. within their group and 2. in teams. They were thereby enabled to draw on synergies with respect to the recruitment of interview partners, implementation of analysis methods, and the visualization of results. At the same time, they gathered experiences in the triangulation of methods and data. Concurrently, a critical examination of quality criteria in the field of qualitative market research—as opposed to commonly used quantitative approaches—was ensured. Referring to the organization and communication efforts required by instructors and students, the integration of blended learning in this project-oriented course design made the implementation of this programme highly complex. The experiences reported here provide a solid basis for future programs that intend to teach qualitative market research techniques to prospective graduates of business administration in a blended learning framework. URN: http://nbn-resolving.de/urn:nbn:de:0114-fqs110240

APPLYING MARKETING TO HIGHER EDUCATION: SCOPE AND LIMITS

OpenAIRE

Luminiţa NICOLESCU

2009-01-01

This paper focuses on applying marketing concepts to the higher education sector. It starts by shortly reviewing some of the main marketing concepts and continues with an overview of how such marketing concepts can be relevantly used for the higher education sector. The extent and limits in their application are identified and dicussed and the paper also suggests which of the marketing ideas are already highly used in higher education and which ones still have to be developed.

Education System, Labour Market and Education System Graduates Employment in Romania

OpenAIRE

Adina Popovici (Barbulescu)

2012-01-01

The objective of our paper is to highlight and analyse certain aspects related to the education system, labour market and education system graduates employment in Romania. It starts by pointing out the importance of education and some of the transformations the Romanian education system has undertaken after 1989 and during the process of passage to the Bologna system. It then focuses on the Romanian labour market and education system graduates employment. We conclude that the education system...

Experimental teaching reforms of optical fiber communication based on general education

Science.gov (United States)

Lan, L.; Liu, S.; Zhou, J. H.; Peng, Z. M.

2017-08-01

It's necessary that higher education experimental teaching reforms on the basis of general education. This paper put forward the experimental teaching reform mode of optical fiber communication in the context of general education. With some reform measures such as improving the experimental content, enriching the experimental style, modifying the experimental teaching method, and adjusting the evaluation method of experimental teaching, the concept of general education is put throughout the experimental teaching of optical fiber communication. In this way, it facilitates the development of students and improvement of experimental teaching quality.

Marketing activities of higher education institutions

Directory of Open Access Journals (Sweden)

Varađanin Vladimir

2017-01-01

Full Text Available Public sector marketing is a modern-day scientific discipline which is getting more and more attention. Institutions of higher education provide a specific kind of services to their users, which makes these institutions a part of the public sector. Due to dynamic changes in the environment, the demands and needs of higher education institution's users change, which makes it necessary to monitor these changes through certain marketing activities and adjust to them in order to satisfy the users' needs. Each higher education institution sets its own goals which, broadly speaking, are to meet their own needs, the needs of students and the society as a whole. Therefore, when formulating a strategy for achieving the objectives of higher education institutions, it is necessary to have timely information from the environment. The modern approach to business puts forward the service users' needs. When it comes to institutions of higher education, the users are primarily students, who thus get the most attention. Keeping this in mind, we have conducted a research among students in order to identify the choice factors influencing their higher education institution selection process. The results obtained should provide guidelines for creating an adequate marketing mix in order to gain competitive advantage on the market for higher education. In the research descriptive and comparative methods were used. In the practical part of the research, survey technique was applied by means of a non-standardized questionnaire. The research results imply that the analysis of the factors influencing the process of selecting the higher education institution enables the creation of an adequate combination of instruments in a marketing mix which can then be used as an instrument for gaining competitive advantage.

[Exploration of the oral health education experimental teaching for oral health education reform].

Science.gov (United States)

Jiang, Yingying; Hu, Wenting; Zhang, Juanjuan; Sun, Yan; Gao, Yuguang

2014-04-01

This study aimed to improve students' ability in practical and theoretical courses of oral health education and to promote students' learning interest and initiative. Fourth-year students of the oral medical profession from 2006 to 2008 at Weifang Medical University were chosen as research objects for oral health education to explore the experimental teaching reform. The students were divided into test and control groups, with the test group using the "speak out" way of teaching and the control group using the traditional teaching method. Results of after-class evaluation of the test group, as well as final examination and practice examination of the two groups, were analyzed and compared. After-class evaluation results of the test group showed that the "speak out" teaching method was recognized by the students and improved students' ability to understand oral health education. The final examination and practice examination results showed that the score of the test group was higher than that of the control group (P teaching methods can improve students' ability for oral health education, in accordance with the trend of teaching reform.

Teaching environmental sustainability in higher education

NARCIS (Netherlands)

Itard, L.C.M.; Van den Bogaard, M.E.D.; Hasselaar, E.

2010-01-01

The challenges of sustainable engineering and design are complex and so are the challenges of teaching sustainability to higher education students. This paper deals with teaching environmental sustainability, with a specific focus on the sustainability of buildings. The paper addresses specifically

The importance of marketing in nurse education.

Science.gov (United States)

Webster, R

There can be little doubt that changes in the National Health Service (NHS) heralded by the 1989 Government White Paper, Working for Patients, have significant implications for nurse education. Not least will be the need for Colleges and Schools of Nursing to present a high profile in terms of the services they offer. This paper explores the concept of marketing and its increasing importance to nurse education. It examines Giles' three propositions in relation to marketing, and suggests that these may be applied successfully to organisations providing a service, as well as those producing material goods. It looks at how and why marketing is necessary to nurse education, and suggests that marketing is an essential tool in assisting the School to achieve its objectives. Marketing strategies are discussed in detail, looking first at methods of research, then at the processes used to sell the courses being offered. These include the techniques of developing the offering, marketing the offering, facilitation, valuation and finally, promotional communication. The paper concludes by summarising the reasons why marketing techniques will be essential to the future success of nurse education, at a time when it is so vital to ensure that a well qualified nursing workforce is prepared to meet the challenges of the future.

The Influences on Teaching Perspectives of Australian Physical Education Teacher Education Students: The First-Year Influences on Teaching Perspectives Exploratory (FIT-PE) Study

Science.gov (United States)

Hyndman, Brendon P.; Pill, Shane

2016-01-01

There has been a paucity of literature investigating the teaching beliefs and intentions of Australian physical education teacher education (PETE) students that enter teacher training. The First-year Influences on Teaching Perspectives Exploratory (FIT-PE) study explores the teaching perspectives of first year PETE students; including teaching…

The essence and the meaning of 'education marketing'

Directory of Open Access Journals (Sweden)

Kulić Radivoje N.

2015-01-01

Full Text Available The growing influence of economic and organizational theories on modern trends in education, that is particularly evident in the last few decades, has also affected the implementation of marketing orientation in this area. The dilemmas and misunderstandings concerning the application of marketing concepts in education as a specific sphere of social activity where the use of market mechanisms wasn't optimal, were not explained. Nonetheless, such a development can not completely be ruled out, noting that the application of this concept in education has a much broader meaning and significance. To put it another way, it means that the concept of marketing in education is not exclusively oriented towards profit making, but it is primarily focused on motivation and the development of valuable personality traits, and the formation of diverse interests and a wide range of educational needs of potential users. In such developing higher education sector, and institutions for adult's education, one can apply the 'marketing principles and strategies', in the interests of these institutions, but also in the interests of the users of educational services and the society in general.

Using of Marketing Communication for Distance Education Institutions

OpenAIRE

R. Ayhan YILMAZ

2005-01-01

Using of Marketing Communication for Distance Education Institutions R. Ayhan YILMAZ, Ph.DAnadolu UniversityCommunication Sciences FacultyEskisehir, TURKEY INTRODUCTION Because of increased competition for scarce resources, marketing has become an important activity of many nonprofit organizations. Higher education institutions, as one of these nonprofit organizations, provide us with excellent examples of this trend (Hayes, 1991). The marketing of higher education has received a tremendous a...

Special Education in General Education Classrooms: Cooperative Teaching Using Supportive Learning Activities.

Science.gov (United States)

Johnson, Robin R.; And Others

1995-01-01

Supportive learning activities were implemented in a multiple-baseline time series design across four fifth-grade classrooms to evaluate the effects of a cooperative teaching alternative (supportive learning) on teaching behavior, the behavior and grades of general and special education students, and the opinions of general education teachers.…

Effective Teaching Methods in Higher Education: Requirements and Barriers.

Science.gov (United States)

Shirani Bidabadi, Nahid; Nasr Isfahani, Ahmmadreza; Rouhollahi, Amir; Khalili, Roya

2016-10-01

Teaching is one of the main components in educational planning which is a key factor in conducting educational plans. Despite the importance of good teaching, the outcomes are far from ideal. The present qualitative study aimed to investigate effective teaching in higher education in Iran based on the experiences of best professors in the country and the best local professors of Isfahan University of Technology. This qualitative content analysis study was conducted through purposeful sampling. Semi-structured interviews were conducted with ten faculty members (3 of them from the best professors in the country and 7 from the best local professors). Content analysis was performed by MAXQDA software. The codes, categories and themes were explored through an inductive process that began from semantic units or direct quotations to general themes. According to the results of this study, the best teaching approach is the mixed method (student-centered together with teacher-centered) plus educational planning and previous readiness. But whenever the teachers can teach using this method confront with some barriers and requirements; some of these requirements are prerequisite in professors' behavior and some of these are prerequisite in professors' outlook. Also, there are some major barriers, some of which are associated with the professors' operation and others are related to laws and regulations. Implications of these findings for teachers' preparation in education are discussed. In the present study, it was illustrated that a good teaching method helps the students to question their preconceptions, and motivates them to learn, by putting them in a situation in which they come to see themselves as the authors of answers, as the agents of responsibility for change. But training through this method has some barriers and requirements. To have an effective teaching; the faculty members of the universities should be awarded of these barriers and requirements as a way to

Effective teaching methods in higher education: requirements and barriers

Directory of Open Access Journals (Sweden)

NAHID SHIRANI BIDABADI

2016-10-01

Full Text Available Introduction: Teaching is one of the main components in educational planning which is a key factor in conducting educational plans. Despite the importance of good teaching, the outcomes are far from ideal. The present qualitative study aimed to investigate effective teaching in higher education in Iran based on the experiences of best professors in the country and the best local professors of Isfahan University of Technology. Methods: This qualitative content analysis study was conducted through purposeful sampling. Semi-structured interviews were conducted with ten faculty members (3 of them from the best professors in the country and 7 from the best local professors. Content analysis was performed by MAXQDA software. The codes, categories and themes were explored through an inductive process that began from semantic units or direct quotations to general themes. Results: According to the results of this study, the best teaching approach is the mixed method (student-centered together with teacher-centered plus educational planning and previous readiness. But whenever the teachers can teach using this method confront with some barriers and requirements; some of these requirements are prerequisite in professors’ behavior and some of these are prerequisite in professors’ outlook. Also, there are some major barriers, some of which are associated with the professors’ operation and others are related to laws and regulations. Implications of these findings for teachers’ preparation in education are discussed. Conclusion: In the present study, it was illustrated that a good teaching method helps the students to question their preconceptions, and motivates them to learn, by putting them in a situation in which they come to see themselves as the authors of answers, as the agents of responsibility for change. But training through this method has some barriers and requirements. To have an effective teaching; the faculty members of the universities

Combining Market and Bureaucratic Control in Education: An Answer to Market and Bureaucratic Failure?

Science.gov (United States)

Vandenberghe, Vincent

1999-01-01

Examines market and bureaucratic control of education in terms of "institutions" typically analyzed by economists. Focuses on hybrid educational institutions combining bureaucratic and market control (called "quasi-markets") in Belgium, the Netherlands, Great Britain, and New Zealand. Finds little evidence of improved efficiency of quasi-markets…

Teaching Physical Education in International Schools

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Erickson, David LeRoy; Kulinna, Pamela Hodges

2012-01-01

This article explores the opportunity of teaching physical education at international schools. Common challenges (e.g., communication differences, adapting to the host culture, teaching individuals from various cultural backgrounds) and positive aspects (e.g., smart and engaged students, a positive learning environment for teachers, great…

Reform in Teacher Education and the Professionalization of Teaching

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Schlechty, Philip C.; And Others

1978-01-01

The critical link between education and the social, political and economic life of a democracy makes it important that teaching--and other education related occupations--attain professional status. Considers the problems and facets of education that must change if teaching is to reach professional status. (Author/RK)

Interaction between Philosophy of Education and Teaching Practice

Science.gov (United States)

Bim-Bad, Boris Michailovich; Egorova, Lioudmila Ivanovna

2016-01-01

The article attempts to analyse the interaction between philosophy of education and teaching practice. Such area of learning as "philosophy of education" is defined, genesis and dynamics of practice as universals of human existence are traced; such concepts as "practice," "teaching practice" are analysed in view of…

Teaching Methods Influencing the Sustainability of the Teaching Process in Technology Education in General Education Schools

Science.gov (United States)

Soobik, Mart

2014-01-01

The sustainability of technology education is related to a traditional understanding of craft and the methods used to teach it; however, the methods used in the teaching process have been influenced by the innovative changes accompanying the development of technology. In respect to social and economic development, it is important to prepare young…

CONTINUOUS EDUCATION AND TRAINING OF ADULTS – PURPOSE OF AN ACTIVE LIFE ON THE LABOUR MARKET

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Mergeani Nicea

2017-11-01

Full Text Available An active life on the labour market implies, besides the existence of jobs, continuous education and training of adults. Regardless of age, every person needs new knowledge, which one can obtain either by self-teaching or by attending training courses. The development of technology and information influences lifelong learning, which is why, in recent years, greater emphasis has been put on the education and training of adults. In this respect numerous Centers of Professional Training of Adults have been established, some of them attracting their learners through the implementation of projects financed from European funds, which meant free participation of adults to various courses of specialization, training or (requalification. The article highlights the importance of continuous education and training of adults related to the economic and social benefits deriving from it. The article analyzes some of the aspects of continuous education and training of adults that fosters active participation of adults in the labour market, concluding that, for an active professional life, the establishment of relationships between employers, employees, trainers and learners is required.

Ethical and Moral Matters in Teaching and Teacher Education

Science.gov (United States)

Bullough, Robert V., Jr.

2011-01-01

The author reviews a set of articles on ethical and moral matters in teaching and teacher education previously published by Teaching and Teacher Education. Comparisons are made and a summary of findings offered.

Current Trends in Higher Education Learning and Teaching

Science.gov (United States)

Singh, R. J.

2012-01-01

Current trends in higher education learning and teaching focuses on the use of technology, integrated learning through "blended learning" and writing for academic purposes. This introductory article initiates the debate around the context of South African higher education teaching and learning. It does so by contextualizing the South…

Developing Metrics for Effective Teaching in Agricultural Education

Science.gov (United States)

Lawver, Rebecca G.; McKim, Billy R.; Smith, Amy R.; Aschenbrener, Mollie S.; Enns, Kellie

2016-01-01

Research on effective teaching has been conducted in a variety of settings for more than 40 years. This study offers direction for future effective teaching research in secondary agricultural education and has implications for career and technical education. Specifically, 142 items consisting of characteristics, behaviors, and/or techniques…

Grammar Teaching in Chinese Tertiary Education

Institute of Scientific and Technical Information of China (English)

LAN Hui-hui

2016-01-01

Grammar teaching, as one essential aspect of English language teaching (ELT), has been and continues to be an area of some controversy and debates, which entails the emergency of diverse classroom practices for language teachers:Focus on Form or Focus on FormS. Connected with the specific context of grammar teaching in Chinese higher education, this paper tends to re-consider the place of grammar teaching in the classroom, and come up with some feasible approaches to instructing grammar so as to make appropriate connections between grammatical forms and the meanings.

Marketing in Adult Education. A Critical Review of Literature.

Science.gov (United States)

Wells, Rita L.

In the literature on marketing in adult education there is much debate on the ethics of marketing educational programs; although many individuals have written about the potential negative impacts of big business and high-pressure advertising in education, others have viewed marketing as an acceptable process that attempts to establish mutually…

Network of educational investigation: Teaching innovatio

Directory of Open Access Journals (Sweden)

Rosana de Pablo Redondo

2011-04-01

Full Text Available The new educational reality, with the introduction of the European Higher Education Area (EHEA; and new requirements for education require a rethinking of the teaching process, which will use new technologies as key instruments. However, the concept of educational innovation goes beyond the widespread use of Information Technologies (IT. Structural changes are needed in educational institutions, which must be reorganized according to a new paradigm.This paper presents the strategic transformation developed by the National University of Distance Education (UNED; which involves the introduction of new instruments, new methodologies for current and prospective students and a new network organizational structure that facilitates global access to content and new methodologies. We emphasize Teaching Innovation Network, with special attention to the Educational Innovation in Finance. It shows a real example of combination of institutional change and educational initiatives. It combines efforts towards a better service and attention to students and the rest of the university community. And last, but not least, this new paradigm it is not only feasible but efficient because improvements outweigh organizational implications and economic costs

Teaching and Research: Establishing Link in Studio-Based Education

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A. Ozdemyr

2007-09-01

Full Text Available The compelling ideal of modern architectural education associated with Boyer’s (1990 framework is a scholarly collaboration by a relationship between teaching and research. Research enhances teaching through the introduction of new topics and methodologies. Research-based teaching stimulates better communication between students and lecturers as researchers. Students’ comments and questions can improve the subject of future research. A model of research-based teaching can be structured to teach both research findings and processes. This model can be well integrated to current curriculum with emphasis on research-oriented teaching in which students take part in the research process. In this process, instructors use their research experience during their interactions with students. This paper discusses the establishment of the link between research and teaching in the built environment with cases from studio-based learning in Landscape Architecture discipline. The argument is that studio-based education should be accepted as a pedagogical method to take part in teaching research to make connections between architecture and other disciplines. This effort will position the education into a research-based setting and make proposals to re-orient curriculum so that researchers can teach what and how they research.

Review article: teaching, learning, and the pursuit of excellence in anesthesia education.

Science.gov (United States)

Wong, Anne

2012-02-01

Excellence in anesthesia education has been advocated to meet the future needs and direction of the specialty. The purpose of this article is twofold: first, to review the current medical education literature and theory in order to inform teaching and learning in anesthesia; and second, to advocate for excellence in anesthesia education. This review considers the general education, educational psychology, and medical education literature based on a search of the MEDLINE and ERIC databases, educational Web sites, and library catalogues. Excellent teaching is considered that which facilitates and maximizes learning. A conceptual framework of learning as a convergence of teacher, learner, assessment, and context is proposed. The contribution of each component to learning is examined in order to enable anesthesia teachers to choose and adapt the most appropriate educational approaches for their particular contexts. The relationship of excellent teaching, scholarly teaching, and the scholarship of teaching is explored. Strategies for promoting excellence in anesthesia education are suggested. The call for excellence in anesthesia has become an important theme, particularly with respect to education. While excellent teaching is a goal to which all anesthesia faculty should aspire, scholarly teaching and scholarship in teaching should also be promoted in order to advance anesthesia education for the benefit of the profession and ultimately for patient care.

Marketing: Exploring Applications for Educational Dissemination. Literature Synthesis.

Science.gov (United States)

Reed, Linda

This synthesis of information about marketing and information dissemination of education-related products is divided into three parts: an overview of major writings, specific marketing strategies, and resources for further study. The first part opens with a definition of marketing as it relates to education. A review of the literature provides…

Social Filters in Assessing Higher Education Services Market

Science.gov (United States)

Shkurkin, Anatoly; Lutsenko, Ekaterina; Bazhenova, Natalia; Bazhenov, Ruslan; Bogachenko, Natalia

2016-01-01

The main goal of this work is to reveal social filters in the system of assessing the higher education services market. On the basis of the institutional interpretation of market relations, mechanisms and features of asymmetries formation in the educational services market are investigated. The role of the institutional environment ensuring…

Teaching and Learning Sport Education: A Self-Study Exploring the Experiences of a Teacher Educator and Pre-Service Teachers

Science.gov (United States)

Hordvik, Mats M.; MacPhail, Ann; Ronglan, Lars T.

2017-01-01

Purpose: In this study, we articulate and share our knowledge and understanding of teaching and learning Sport Education in physical education teacher education (PETE): (a) How did the PETE faculty member experience teaching about teaching Sport Education? and (b) How did the PSTs experience learning about teaching Sport Education? Method: One…

Teaching Reading in Vocational Education.

Science.gov (United States)

South Carolina State Dept. of Education, Columbia. Office of Vocational Education.

This handbook on teaching reading in vocational education is designed to provide vocational education teachers with a resource to use in helping students to develop sound reading skills. Provided in the handbook are information sheets, self-checks, practice activities, and suggestions for further reading dealing with the following topics:…

Developing medical educators – a mixed method evaluation of a teaching education program

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Marco Roos

2014-03-01

Full Text Available Background: It is well accepted that medical faculty teaching staff require an understanding of educational theory and pedagogical methods for effective medical teaching. The purpose of this study was to evaluate the effectiveness of a 5-day teaching education program. Methods: An open prospective interventional study using quantitative and qualitative instruments was performed, covering all four levels of the Kirkpatrick model: Evaluation of 1 ‘Reaction’ on a professional and emotional level using standardized questionnaires; 2 ‘Learning’ applying a multiple choice test; 3 ‘Behavior’ by self-, peer-, and expert assessment of teaching sessions with semistructured interviews; and 4 ‘Results’ from student evaluations. Results: Our data indicate the success of the educational intervention at all observed levels. 1 Reaction: The participants showed a high acceptance of the instructional content. 2 Learning: There was a significant increase in knowledge (P<0.001 as deduced from a pre-post multiple-choice questionnaire, which was retained at 6 months (P<0.001. 3 Behavior: Peer-, self-, and expert-assessment indicated a transfer of learning into teaching performance. Semistructured interviews reflected a higher level of professionalism in medical teaching by the participants. 4 Results: Teaching performance ratings improved in students’ evaluations. Conclusions: Our results demonstrate the success of a 5-day education program in embedding knowledge and skills to improve performance of medical educators. This multimethodological approach, using both qualitative and quantitative measures, may serve as a model to evaluate effectiveness of comparable interventions in other settings.

Creating marketing strategies for higher education institutions

OpenAIRE

Lidia Białoń

2015-01-01

The article presents a thesis that the primary premise of creating marketing strategies for higher education institution is a three-dimensional notion of marketing. The first dimension lies in the theoretical notions of the essence of marketing, including the transactional marketing (1.0), relationship marketing (2.0) and spiritual marketing (3.0). The second dimension is formed by methods of marketing research and accurate notions of marketing, while the third are channels of marketing infor...

Teaching with Moodle in higher education

OpenAIRE

Lopes, Ana Paula Ferreira Fernandes

2011-01-01

Nowadays, with the use of technology and the Internet, education is undergoing significant changes, contemplating new ways of teaching and learning. One of the widely methods of teaching used to promote knowledge, consists in the use of virtual environments available in various formats, taking as example the teaching-learning platforms, which are available online. The Internet access and use of Laptops have created the technological conditions for teachers and students can bene...

Taking Teacher Education to Task: Exploring the Role of Faculty Education in Promoting Values and Moral Education of Task-Based Language Teaching

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Dr. Gabriel C. Delariarte

2014-02-01

Full Text Available - This study aimed to determine the taking teacher education to task: exploring the role of teacher education in promoting values and moral education of task-based language teaching in the college of education of West Visayas State University Calinog-Campus for the school year 2012-2013. Descriptive research method was utilized in the study. The findings revealed that the respondents perceived highly observable Teachers’ role in promoting values and moral education of task-based language teaching; the entire group of respondents has perceived highly observable Teachers’ role in promoting values and moral education of task-based language teaching; both male and female respondent have perceived a highly observable Teachers’ role in promoting values and moral education of task-based language teaching; all age brackets have perceived a highly observable Teachers’ role in promoting values and moral education of task-based language teaching except 19 to 20 brackets that perceived very highly observable Teachers’ role in promoting values and moral education of taskbased language teaching. Finally, there is no significant difference in the perceived teacher’s role in promoting values and moral education of task-based language teaching when classified as to sex and age.

Defining teaching hospitals' GME strategy in response to new financial and market challenges.

Science.gov (United States)

Wray, J L; Sadowski, S M

1998-04-01

The authors present an overview of current graduate medical education (GME) issues, particularly the financial challenges to teaching hospitals resulting from the Balanced Budget and Tax Payer Relief Acts of 1997 and other recent market-driven factors. They describe in detail the nature of Medicare GME payments before and after the 1997 legislation, with specific examples, and explain the negative financial impact of the legislation and aspects of the legislation that are designed to alleviate that impact. Other factors influencing GME program size and composition are also discussed, including oversupplies or shortages of physicians, the concern that teaching hospitals are using public funds to train international medical graduates, changing training requirements, etc. The authors also describe a recent consulting assignment during which they assisted a major teaching hospital to develop a GME strategy that was responsive to the organization's mission and patients and that took into account future GME financing challenges. Detailed explanations are given of how the consultants analyzed the hospital's GME programs and finances, developed and ranked key institution-specific program criteria (strategic, organizational and operational, and financial), and, in consultation with all key stakeholders, formulated a GME strategy specific to the institution's needs. The authors conclude by cautioning that each institution's GME strategy will be different, but that it is important for institutions to develop such strategies to better face future challenges.

Implementing peer review of teaching: a guide for dental educators.

Science.gov (United States)

Cunningham, I M; Johnson, I; Lynch, C D

2017-04-07

Peer review of teaching (PRT) is well established and valued within higher education. Increasingly, dental educators involved in undergraduate or postgraduate teaching are required to undertake PRT as part of their teaching development. Despite this, there is a paucity of literature relating to PRT within dental education, and none that considers the implementation of PRT within large dental teaching establishments. This article describes in detail a staged process for the planning and implementation of PRT within a UK dental school. It uses relevant educational literature to supplement the authors' experiences and recommendations. By highlighting aspects of the process which are key to successful implementation, it is a useful guide for all dental educator teams who wish to successfully introduce, restructure or refresh a PRT scheme.

Project as an education method in teaching of physics

OpenAIRE

ŽAHOUREK, Martin

2011-01-01

The diploma thesis ?Project as an educational method for teaching physics ?deals with the possibilities of using project-based method for teaching physics at primary schools. Not only does it contain the theoretical background of project-based teaching, but also deals with practical issues in the form of an implementation of a chosen project ?Physics and physical education?. The aim of said project was to evaluate the efficiency of project-based teaching as far as the knowledge of pupils and ...

Role Playing Games no Ensino do Marketing: uma experiência com RPG Didático. Role Playing Games in the teaching of Marketing: an experience with teaching RPG

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Aragão, Rodrigo Moura Lima de

2009-05-01

Full Text Available Este relato apresenta e discute o uso dos Role Playing Games (RPGs no ensino do Marketing, especificamente, em disciplinas ministradas nos cursos de Administração e de Hotelaria da Escola Técnica Estadual Albert Einstein – Casa Verde, São Paulo (estado de São Paulo –, no segundo semestre de 2005. Primeiro, discorre sobre o RPG didático, alternativa constituída a partir dos RPGs tradicionais e dos livros-jogos, a qual, combinando características de ambos, mostrou-se adequada para a sala de aula. Em seguida, sua aplicação é exemplificada por meio de duas aventuras: Decisões de Produto no Planeta Mercadológico e Os Quatro Pergaminhos e o Segredo do Marketing Mix. A primeira, aplicada na turma de Administração, teve como objetivo simular práticas do Marketing; a segunda, percorrida pelos discentes de Hotelaria, buscou transmitir e fixar conceitos da disciplina. O RPG didático proporcionou a realização da simulação de tomadas de decisão referentes ao desenvolvimento de um novo produto e promoveu um contato no lúdico com os componentes do composto de Marketing. Além disso, o seu uso foi bem recebido pelos alunos, como apontaram os resultados de uma pesquisa feita no término do semestre: mais de 80% dos discentes de Administração e de Hotelaria considerou ótimo o emprego do RPG na sala de aula.This paper presents and discusses the use of Role Playing Games (RPG’s on Marketing teaching, particularly, on Marketing disciplines which were given in Management and Hospitality courses at Escola Técnica Estadual (ETE Albert Einstein – situated in Casa Verde, São Paulo city (São Paulo state –, during the second semester of 2005. First, it talks about the educational RPG, an alternative that derives from traditional RPG and from game-books, that has proved to be appropriate for class uses. After this, the paper exemplifies its application through two adventures: Decisões de Produto no Planeta Mercadológico and Os Quatro

INTERNAL MARKETING STRATEGY IN A HIGHER EDUCATION INSTITUTION

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Aléssio Bessa Sarquis

2017-02-01

Full Text Available Internal marketing comprises the set of strategies to enable internally compliance of the organization's marketing promises. This study examines the use of internal marketing strategies in a higher education institution in the process of implementing a new educational model. This is one case study with qualitative and exploratory approach. The data collection techniques used were interviews and document analysis, interpreted through content analysis. The results show that the most commonly used strategies are: implementation of employee training programs; development of materials / guidance handouts; creating web blog; and the application of internal research. The testimonies indicate that the internal marketing strategies contributed to the implementation of new educational model, but there is dissatisfaction among managers with the internal marketing program of the institution.

The design, marketing, and implementation of online continuing education about computers and nursing informatics.

Science.gov (United States)

Sweeney, Nancy M; Saarmann, Lembi; Seidman, Robert; Flagg, Joan

2006-01-01

Asynchronous online tutorials using PowerPoint slides with accompanying audio to teach practicing nurses about computers and nursing informatics were designed for this project, which awarded free continuing education units to completers. Participants had control over the advancement of slides, with the ability to repeat when desired. Graphics were kept to a minimum; thus, the program ran smoothly on computers using dial-up modems. The tutorials were marketed in live meetings and through e-mail messages on nursing listservs. Findings include that the enrollment process must be automated and instantaneous, the program must work from every type of computer and Internet connection, marketing should be live and electronic, and workshops should be offered to familiarize nurses with the online learning system.

A framework for teaching educators to teach innovation

DEFF Research Database (Denmark)

Rump, Camilla Østerberg; Nielsen, Jan Alexis; Andersson, Pernille Hammar

in the form of a possible conceptual basis for teachers of I&E, that will enable them to interpret the meaning of I&E in their own discipline, and design teaching and learning activities that will support student development of I&E capabilities. In the paper, we present a framework for the course in the form...... to these challenges, three Danish universities in the Copenhagen area have taken the initiative to develop a course for educators at the three institutions that will provide the necessary skills to teach innovation and entrepreneurship (I&E) to their students. In this paper, we present a framework for the course...... and non-intended use of the innovation. • Teaching for innovation with the intension for students to develop innovative skills or teaching through innovation with the intention for students to learn the disciplinary knowledge through innovative processes. • How does I&E relate to the disciplinary...

Three Theses on Teaching and Learning in Higher Education

Science.gov (United States)

Hagstrom, Eva; Lindberg, Owe

2013-01-01

In our article, we explore the possibility of formulating theses about teaching as one way to use research as a basis for educational action. The theses are formulated from current educational research on teaching and learning in higher education. We also explore the potential for action and the consequences derived from the theses. With our…

Peer teaching in medical education: twelve reasons to move from theory to practice.

Science.gov (United States)

Ten Cate, Olle; Durning, Steven

2007-09-01

To provide an estimation of how often peer teaching is applied in medical education, based on reports in the literature and to summarize reasons that support the use of this form of teaching. We surveyed the 2006 medical education literature and categorised reports of peer teaching according to educational distance between students teaching and students taught, group size, and level of formality of the teaching. Subsequently, we analysed the rationales for applying peer teaching. Most reports were published abstracts in either Medical Education's annual feature 'Really Good Stuff' or the AMEE's annual conference proceedings. We identified twelve distinct reasons to apply peer teaching, including 'alleviating faculty teaching burden', 'providing role models for junior students', 'enhancing intrinsic motivation' and 'preparing physicians for their future role as educators'. Peer teaching appears to be practiced often, but many peer teaching reports do not become full length journal articles. We conclude that specifically 'near-peer teaching' appears beneficial for student teachers and learners as well as for the organisation. The analogy of the 'journeyman', as intermediate between 'apprentice' and 'master', with both learning and teaching tasks, is a valuable but yet under-recognized source of education in the medical education continuum.

Study on the Implementation of Interaction Teaching Mode in Distance Education

Science.gov (United States)

Zhou, Chunyu; Xu, Zhenhui

2015-01-01

By analyzing the learning characteristics of learners and the features of interactive teaching in distance education, this paper proposes the curriculum implementation subject of network education, namely objects multi-directional interaction teaching mode, so as to improve teaching effectiveness and achieve teaching objectives to ensure the…

Marketisation of Education: Marketing, Rhetoric and Reality

Science.gov (United States)

Newman, Stephen; Jahdi, Khosro

2009-01-01

Further and higher education have witnessed something of a paradigm shift in recent years. This article aims to examine the reasons behind, and the possible impact on, academic staff and students of one aspect of the so-called marketisation of education--namely, the increased importance of institutional marketing. Aspects of marketing theory are…

Teaching and Assessing Professionalism in Radiology Resident Education.

Science.gov (United States)

Kelly, Aine Marie; Gruppen, Larry D; Mullan, Patricia B

2017-05-01

Radiologists in teaching hospitals and in practices with residents rotating through are involved in the education of their residents. The Accreditation Council for Graduate Medical Education requires evidence that trainees are taught and demonstrate competency not only in medical knowledge and in patient care-the historic focus of radiology education-but also in the so-called non-interpretative core competencies, which include professionalism and interpersonal skills. In addition to accreditation agencies, the prominent assessment practices represented by the American Board of Radiology core and certifying examinations for trainees, as well as Maintenance of Certification for practitioners, are planning to feature more non-interpretative competency assessment, including professionalism to a greater extent. Because professionalism was incorporated as a required competency in medical education as a whole, more clarity about the justification and expected content for teaching about competence in professionalism, as well as greater understanding and evidence about appropriate and effective teaching and assessment methods, have emerged. This article summarizes justifications and expectations for teaching and assessing professionalism in radiology residents and best practices on how to teach and evaluate professionalism that can be used by busy radiology faculty in their everyday practice supervising radiology residents. Copyright © 2017 The Association of University Radiologists. Published by Elsevier Inc. All rights reserved.

Quantitative Analysis of the Adapted Physical Education Employment Market in Higher Education

Science.gov (United States)

Zhang, Jiabei

2010-01-01

The purpose of this study was to analyze the employment market of adapted physical education (APE) careers in higher education since 1975 to see if the increase of this market has continued since 1998. Based on the data collected from the "Chronicle of Higher Education", a total of 887 APE job openings have been posted since 1975,…

Stock Market Savvy.

Science.gov (United States)

Okula, Susan

2003-01-01

This issue of Keying In, the newsletter of the National Business Education Association, focuses upon teaching young adults how to develop both investment strategies and an understanding of the stock market. The first article, "Sound Investing Know-How: A Must for Today's Young Adults," describes how young adults can plan for their own…

Marketing in the Australian Higher Education Sector

Science.gov (United States)

Favaloro, Chrissa

2015-01-01

This article examines domestic marketing in the Australian higher education sector, specifically, the marketing investment patterns of universities and their levels of student growth as a return on marketing investment. Marketing expenditure by universities has risen 23 per cent in the five years to 2013, with several institutions allocating in…

Labour Market Outcomes of Higher Education Undertaken Abroad

Science.gov (United States)

Wiers-Jenssen, Jannecke; Try, Sverre

2005-01-01

The aim of this article is to analyse the transferability of higher education undertaken abroad to a domestic labour market. More specifically, how do Norwegians who have undertaken their education abroad cope on the labour market compared to those who have a corresponding education from Norway? To examine this, we analyse short-term labour market…

Teaching Sex Education to Multiply Handicapped Adolescents.

Science.gov (United States)

Smigielski, Patricia A.; Steinmann, Mary J.

1981-01-01

A sex education program for an adolescent who is mentally retarded or blind must emphasize concrete teaching, visual compensators, resource persons, repetition of content, and opportunities for social learning. Nurses and special educators can serve as consultants to health educators in planning a sex education program. (JN)

Marketing communications of higher education institutions in the Republic of Serbia

OpenAIRE

Popović Ana

2015-01-01

In order to face increasing competition on the market and address other new challenges, higher education institutions (HEIs) started to apply new business approaches which led to the development of higher education management and marketing. As efficient marketing communications are necessary for survival and development on higher education market, topics related to this field have had a distinct place in higher education marketing since the establishment of this discipline. Various strategies...

Marketing activities of higher education institutions

OpenAIRE

Varađanin Vladimir

2017-01-01

Public sector marketing is a modern-day scientific discipline which is getting more and more attention. Institutions of higher education provide a specific kind of services to their users, which makes these institutions a part of the public sector. Due to dynamic changes in the environment, the demands and needs of higher education institution's users change, which makes it necessary to monitor these changes through certain marketing activities and adjust to them in order to satisfy the users...

Twelve Tips for teaching medical professionalism at all levels of medical education.

Science.gov (United States)

Al-Eraky, Mohamed Mostafa

2015-01-01

Review of studies published in medical education journals over the last decade reveals that teaching medical professionalism is essential, yet challenging. According to a recent Best Evidence in Medical Education (BEME) guide, there is no consensus on a theoretical or practical model to integrate the teaching of professionalism into medical education. The aim of this article is to outline a practical manual for teaching professionalism at all levels of medical education. Drawing from research literature and author's experience, Twelve Tips are listed and organised in four clusters with relevance to (1) the context, (2) the teachers, (3) the curriculum, and (4) the networking. With a better understanding of the guiding educational principles for teaching medical professionalism, medical educators will be able to teach one of the most challenging constructs in medical education.

A Simple Model to Teach Business Cycle Macroeconomics for Emerging Market and Developing Economies

Science.gov (United States)

Duncan, Roberto

2015-01-01

The canonical neoclassical model is insufficient to understand business cycle fluctuations in emerging market and developing economies. The author reformulates the model proposed by Aguiar and Gopinath (2007) in a simple setting that can be used to teach business cycle macroeconomics for emerging market and developing economies at the…

Transmedia Storytelling in education: English language teachers' acceptance of application of Transmedia Storytelling to teaching contexts

OpenAIRE

Hale Saltik

2017-01-01

The increasing success of transmedia storytelling projects, which were mostly for marketing purposes, drew attention of the scholars and specialists from different areas. Followed by the modification and reconstruction of the term by the various other area scholars and specialists. And also, brought back the already existing analogous terms and applications related to the phenomena, into the question. One of such areas of inquiry is education, more specifically language teaching. It is assume...

Correctional Education Teachers' Teaching Competence and Use of ...

African Journals Online (AJOL)

Correctional Education Teachers' Teaching Competence Genet G. and Haftu H. 83. ORIGINAL ARTICLE. Correctional Education Teachers' ... Educational and Behavioral Sciences, Bahir Dar University. ** Assistant Professor, Teacher Education ... evaluation of available research, it is obvious that education programs in.

Free and Innovative Teaching Resources for STEM Educators

Science.gov (United States)

Weber, W. J.; McWhirter, J.; Dirks, D.

2014-12-01

The Unidata Program Center has implemented a teaching resource facility that allows educators to create, access, and share collections of resource material related to atmospheric, oceanic, and other earth system phenomena. While the facility can manage almost any type of electronic resource, it is designed with scientific data and products, teaching tools such as lesson plans and guided exercises, and tools for displaying data in mind. In addition to being very easy for educators and students to access, the facility makes it simple for other educators and scientists to contribute content related to their own areas of expertise to the collection. This allows existing teaching resources to grow in depth and breadth over time, enhancing their relevance and providing insights from multiple disciplines. Based on the open-source RAMADDA content/data management framework, the teaching resource facility provides a variety of built-in services to analyze and display data, as well as support for Unidata's rich 3D client, the Interactive Data Viewer (IDV).

Marketing Realities in Continuing Professional Education.

Science.gov (United States)

Craven, Ruth F.; DuHamel, Martha B.

2000-01-01

Describes tenets of continuing professional education marketing: identify target audience, define mission, assess community needs, identify competition, establish credibility, develop marketing plans, provide options, evaluate, and develop high-quality programs. Offers advice for pricing, cancellations, new courses, promotion expenses, direct…

Existing records and archival programmes to the job market ...

African Journals Online (AJOL)

Records and archival education and training programmes all over the world are facing increased pressure from the job market to produce records and archive practitioners that can meet the challenges of the rapidly changing job-market terrain. The lack of adequate resources including competent teaching/training ...

Teaching efficacy of nurses in clinical practice education: A cross-sectional study.

Science.gov (United States)

Kim, Eun-Kyeung; Shin, Sujin

2017-07-01

Clinical nurses play a vital role in clinical practice education; thus, it is necessary to help clinical nurses have teaching efficacy through the development and application of systematic education programs. To identify nurses' teaching efficacy for clinical education and analyze the influencing factors of teaching efficacy. The study used a cross-sectional design. We used a convenience sample of 263 nurses from two hospitals. Teaching efficacy, general characteristics, and perception of clinical practice education were collected via self-reported questionnaires. Teaching efficacy was measured using Hwang's (2006) questionnaire, while perception of clinical practice education was measured using the Clinical Nurse Teacher Survey developed by Nishioka et al. (2014). Participants completed the questionnaire directly. The collected data were then analyzed using descriptive statistics, t-tests, ANOVAs, and multiple regression analysis with PASW Statistics 18.0. The mean total score of teaching efficacy was 72.5 (range 21-105). The leadership for students subscale had the highest score (3.56±0.59). The factors influencing teaching efficacy were length of clinical career (β=0.26, pteaching efficacy in nurses. Based on these results, nursing educators might need to develop greater confidence in their knowledge and enhance control of their teaching strategies. Nursing schools and hospitals might need to provide greater support and educational opportunities to nurse clinical practice instructors. Furthermore, constructing a system of cooperation between these colleges and educational hospitals, developing programs to enhance teaching efficacy, and identifying the clinical instructor's role are all necessary to promote clinical practice education. Copyright © 2017. Published by Elsevier Ltd.

Establishing Mathematics for Teaching within Classroom Interactions in Teacher Education

Science.gov (United States)

Ryve, Andreas; Nilsson, Per; Mason, John

2012-01-01

Teacher educators' processes of establishing "mathematics for teaching" in teacher education programs have been recognized as an important area for further research. In this study, we examine how two teacher educators establish and make explicit features of mathematics for teaching within classroom interactions. The study shows how the…

ON ORGANIZING EDUCATIONAL ACTIVITY OF THE FUTURE TEACHING COACHES

Directory of Open Access Journals (Sweden)

Svatyev Andrey Vyacheslavovich

2012-12-01

Full Text Available In didactics of higher education institution’s scientists reveal the forms of learning process organisation and the forms of teaching students through the ways of the interaction between the teacher and their students when solving didactic tasks. They are revealed by means of different ways of activity management, communication, interpersonal relations. The content of education, educational technologies, styles, principles, methods and teaching aids etc. are realized in them. The analysis of the Ukrainian studies and publications of the decade (A. M. Aleksyuk, Y. Y. Bolyubash, A. A. Vasilyuk, V. I. Bondar, V. A. Semichenko and others gives reasons to state that unfortunately we observe the substitution of two notions: the form of organization and the form of teaching, as well as narrowing the notion “teaching of students”.

An Overview of Research on Marketing Ethics Education

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Daniela Hrehová

2016-12-01

Full Text Available Purpose – Last two decades have seen a marked increase in the interest given to the field of business ethics, particularly, marketing ethics. Marketing ethics provides an innumerable amount of materials and topics for open discussion, as well as for application in practice. Our intention is to open up a space within which to promote timely debate on contemporary marketing education. Design/Methodology/Approach – Monitoring of academic journals in the area of marketing ethics tuition accessible in electronic databases (EBSCO, ProQuest, Web of Science, Google Scholar by means of the Centre for scientific-technical information SR portal. The work is based on the analysis of thematic categories, and the number of publications and citations. Results are presented in a comprehensive and illustrative manner. Findings and implications – Discussions about marketing ethics and ethical issues are useful. Students need preparation, mentoring and counselling while solving ethical problems, which occur during marketing ethics tuition in the academic field, but also in practice. Academic and scientific sources in the area of marketing ethics education are an excellent “instruction”. Limitations – The limitation of this research can be seen in the fact that we focused especially on the marketing aspect of the ethics education. In further research, other fields of interest should be addressed, for example management or practices in commerce, etc. Originality – The aim of the article is to map current trends in research in the field of marketing ethics education, as presented in scientific journals.

Bedside teaching in medical education: a literature review.

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Peters, Max; Ten Cate, Olle

2014-04-01

Bedside teaching is seen as one of the most important modalities in teaching a variety of skills important for the medical profession, but its use is declining. A literature review was conducted to reveal its strengths, the causes of its decline and future perspectives, the evidence with regard to learning clinical skills and patient/student/teacher satisfaction. PubMed, Embase and the Cochrane library were systematically searched with regard to terms related to bedside teaching. Articles regarding the above-mentioned subjects were included. Bedside teaching has shown to improve certain clinical diagnostic skills in medical students and residents. Patients, students/residents and teachers all seem to favour bedside teaching, for varying reasons. Despite this, the practice of bedside teaching is declining. Reasons to explain this decline include the increased patient turnover in hospitals, the assumed violation of patients' privacy and an increased reliance on technology in the diagnostic process. Solutions vary from increasingly using residents and interns as bedside teachers to actively educating staff members regarding the importance of bedside teaching and providing them with practical essentials. Impediments to bedside teaching need to be overcome if this teaching modality is to remain a valuable educational method for durable clinical skills.

What it means to teach online

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Hubbard, Abigail

1998-08-01

Teaching online has emerged as a growth area in higher education. Before rushing into this market, it is important to understand some of the implications for faculty, students, administrators, and the educational institutions themselves. New roles and responsibilities emerge for each stakeholder, and important institutional policy issues must be addressed and resolved.

Markets in Education: An Analytical Review of Empirical Research on Market Mechanisms in Education. OECD Education Working Papers, No. 52

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Waslander, Sietske; Pater, Cissy; van der Weide, Maartje

2010-01-01

In the last three decennia, many governments have introduced market mechanisms in education. They have done so by enhancing parental choice and encouraging school competition, through policies like abolishing catchment areas, creating voucher programmes and setting up charter schools. These market mechanisms have given rise to fierce debates in…

How Educators Conceptualize and Teach Reflective Practice: A Survey of North American Pediatric Medical Educators.

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Butani, Lavjay; Bannister, Susan L; Rubin, Allison; Forbes, Karen L

2017-04-01

The objectives of this study were to explore pediatric undergraduate medical educators' understanding of reflective practice, the barriers they face in teaching this, the curricular activities they use, and the value they assign to reflective practice. Nine survey questions were sent to members of the Council on Medical Student Education in Pediatrics, an international pediatric undergraduate medical educator group. Quantitative data were analyzed using descriptive statistics. Open-ended responses were analyzed qualitatively through an iterative process to establish themes representing understanding of reflective practice and barriers in teaching this. Respondents representing 56% of all North American schools answered at least 1 survey question. Qualitative analysis of understanding of reflection revealed 11 themes spanning all components of reflective practice, albeit with a narrow view on triggers for reflection and a lower emphasis on understanding the why of things and on perspective-taking. The most frequent barriers in teaching this were the lack of skilled educators and limited time. Most respondents valued reflective skills but few reported confidence in their ability to teach reflection. Several curricular activities were used to teach reflection, the most common being narrative writing. Pediatric undergraduate medical educators value reflection and endorse its teaching. However, many do not have a complete understanding of the construct and few report confidence in teaching this. Implementing longitudinal curricula in reflective practice may require a culture change; opportunities exist for faculty development about the meaning and value of reflective practice and how best to teach this. Copyright © 2016 Academic Pediatric Association. Published by Elsevier Inc. All rights reserved.

Situational Marketing: Application for Higher Education Institutions.

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Taylor, Raymond E.; Reed, Rosetta R.

1995-01-01

Marketing higher education has been criticized for its consumer (interpreted as student) orientation. An alternative concept, situational marketing, considers the student as one of a number of environmental forces on which the marketing mix focuses. Other forces include funding and regulatory agencies, businesses, alumni, faculty, parents, the…

The Practice of Educational Marketing in Schools.

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James, Chris; Phillips, Peter

1995-01-01

Summarizes a study using a service marketing-mix model (promoting product, place, price, promotion, people, processes, and proof) to document educational marketing practices in 11 public and private British schools. The schools visited evinced a general lack of coherent marketing practice. Administrators had little management training in…

THE RELATIONSHIP BETWEEN TEACHING STYLES AND MOTIVATION TO TEACH AMONG PHYSICAL EDUCATION TEACHERS

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Vello Hein

2012-03-01

Full Text Available This study aims to investigate how teachers' motivation to teach is related to different teaching styles. A hundred and seventy six physical education teachers from five European countries participated in the study. Teachers' motivation was measured using an instrument developed by Roth et al., 2007 based on the Self-Determination Theory (Deci and Ryan, 1985 which was tested for suitability for use with physical education teachers. The use of teaching styles was assessed through teachers' self-reported data according to the description of teaching styles presented by Curtner-Smith et al., 2001. The revised confirmatory factor model of the teachers' motivation instrument, with three factors, met the criteria for satisfactory fit indices. The results showed that teachers were more intrinsically motivated to teach than externally. Cross-cultural comparison indicated that the Spanish teachers were more intrinsically motivated whilst Lithuanian teachers were more externally motivated than teachers from the other four countries. Teachers from all five countries reported a more frequent use of reproductive styles than productive styles. The results of the present study confirmed the hypotheses that teachers' autonomous motivation is related to the student-centered or productive teaching styles whilst non-autonomously motivated teachers adopt more teacher-centered or reproductive teaching styles. Intrinsic and introjected motivation was significantly higher among teachers who more frequently employed productive teaching styles than teachers who used them less frequently. Intrinsically motivated teachers using more productive teaching styles can contribute more to the promotion physical activity among students

A New Higher Education Marketing Mix: The 7Ps for MBA Marketing

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Ivy, Jonathan

2008-01-01

Purpose: The purpose of this paper is to present a new marketing mix based on MBA students' attitudes and opinions towards the marketing initiatives of business schools in South Africa. The post-graduate business education market is, and increasingly, getting more aggressive in their efforts to attract students on to their flagship degree, the…

Online Learning and Teaching in Higher Education, a book review

OpenAIRE

Sancho Vinuesa, Teresa

2008-01-01

Peer-reviewed Online Learning and Teaching in Higher Education provides a very interesting overview of theory and practice in online learning and teaching for higher education. In fact, authors focus on how technology can be applied to learning and what is the role of online learning in higher education policy and practice.

Preservice Secondary Teachers' Sense of Efficacy in Teaching Character Education

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Waters, Stewart; Russell, William B., III

2014-01-01

This study investigated the personal teaching efficacy and general teaching efficacy for character education of 130 preservice secondary teachers at a large university where there were no formal courses dedicated to character education, but the topic was included in some of the content coursework. The subjects were in one teacher education program…

Philosophic-educational intelligence analysis as a subject of marketing management

OpenAIRE

N. V. Litvinenko

2014-01-01

The highest value for the philosophical problems of education should consider introducing within the philosophical foundations of marketing management methodology for systematic consideration of education as a social subject­object process, which is based on needs. Philosophy of Education in the face of marketing philosophy and management philosophy got a good theoretical and methodological framework for the synthesis of market interpretations educational development and the development of fu...

Marketing and Distributive Education Curriculum Planning Guide.

Science.gov (United States)

Northern Illinois Univ., DeKalb. Dept. of Business Education and Administration Services.

This planning guide in marketing and distributive education is designed to provide the curriculum coordinator and instructor with a basis for planning a comprehensive program in the career field of marketing. Such programs require competencies in sales, sales promotion, buying, transporting, storing, financing, marketing research, and management.…

The Evolution of Marketing in Education.

Science.gov (United States)

Knight, Brent

1982-01-01

Looks at the progression of educational institutions through the five stages of Kotler's marketing process. Identifies anticipated changes and three activities critical for meeting the marketing challenge: research to predict consumer habits, attitudes, and needs; material and research development changes; and strict quality control and relevance…

Philosophic-educational intelligence analysis as a subject of marketing management

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N. V. Litvinenko

2014-11-01

Full Text Available Philosophy of Education creates conceptual and methodological prerequisites for distribution to the field of marketing management in education as a portion of the general laws of development of scientific knowledge. Marketing management education facilitates the implementation of a sociologically principles, adapting to their needs sociocentrical priorities developed within the philosophy of education. The most significant factor in social development has been the ability of society to the creation and innovation through the use of their intellectual potential. The concept of intellectual capacity within the philosophical and educational research marketing management should be used primarily in view of its importance for personal development needs analysis in the context of the needs of social and economic development, that is a combination of the characteristics of carrier capacity (human and its socio­cultural environment. For marketing management education is most important composition of individual intellectual potential. The most heuristic value for philosophical and educational analysis of marketing management has its creative cognitive component that directs people to the practical application of knowledge and mental abilities. Intellectual potential can be seen within the philosophical and educational analysis of marketing management is quite close to the economic category of «human capital» and the philosophical category of «personal capacity».

Higher Education and the Professional Job Market

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Alejandro Mungaray Lagarda

2001-05-01

Full Text Available The paper deals with the relationship between the professional job market and institutions of higher education, within the framework of socioeconomic globalization and regional decentralization processes. The discussion focuses on how this relationship generates flaws in the market due to the role played by higher education as an intermediary between job applicants and those offering employment and professional opportunities; and due also to the fact that higher education institutions have their own objectives, which differ from those of the market. The article states the need to acknowledge and overcome the limitations which the concentration of income imposes on Latin American students’ access to this educational level and their continuance in it. The paper also stresses the need for a closer connection between academic and job practices through curricular changes and the certification of knowledge that will be useful on the job. This would allow a better correlation with the productive sector, in that it would improve the absorption of graduates.

Teaching in Medical Education | Center for Cancer Research

Science.gov (United States)

Many postdoctoral fellows are considering an academic career at a medical school. In addition to conducting research, new faculty members must learn effective teaching methodologies. This course will focus on good teaching practices, including basic strategies for developing and organizing a course. The purpose of the "Teaching in Medical Education (TIME)" course is to

The Hospitalist Huddle: a 1-year experience of teaching Hospital Medicine utilizing the concept of peer teaching in medical education.

Science.gov (United States)

Elhassan, Mohammed

2017-01-01

The relatively new specialty of Hospital Medicine in the USA is one of the fastest growing fields in internal medicine. Academic hospitalists are largely involved in the medical education of postgraduate residents and medical students. Little is known about the effectiveness of peer-to-peer teaching in internal medicine residency training programs and how the medical residents perceive its educational value in learning Hospital Medicine. The Hospitalist Huddle is a weekly educational activity newly established by our Hospitalist Division to facilitate the concept of peer-to-peer teaching. It requires medical residents to teach and educate their peers about the clinical topics related to Hospital Medicine. Faculty hospitalists serve as facilitators during the teaching sessions. A survey disseminated at the end of the first year of its implementation examined the residents' perception of the educational value of this new teaching activity. Most residents reported that they see the Huddle as a useful educational forum which may improve their skills in teaching, create a better educational and learning environment during their inpatient rotation, and improve their understanding of Hospital Medicine. Most residents also prefer that their peers, rather than faculty hospitalists, run the activity and do the teaching. The survey results support the notion that teaching and learning with flat hierarchies can be an appealing educational method to medical residents to help them understand Hospital Medicine during their medical wards rotation. Some areas need to be improved and others need to be continued and emphasized in order to make this novel educational activity grow and flourish in terms of its educational value and residents' satisfaction.

Exploring E-marketing Opportunities for Exporting Education Services : Case HAAGA-HELIA Global Education Services

OpenAIRE

Gómez , Julio

2013-01-01

This Bachelor’s thesis examines online marketing opportunities for exporting education programs and education consulting services from Finland and internationally. The objective of the study is to determine how is the current B2B environment in e-marketing communications. The purpose of this research is to provide useful information on e-marketing strategies that would benefit HAAGA-HELIA Global Education Services (HAAGA-HELIA GES). This study consists of a theoretical section tha...

Using of Marketing Communication for Distance Education Institutions

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Yilmaz, R. Ayhan

2005-01-01

Because of increased competition for scarce resources, marketing has become an important activity of many nonprofit organizations. Higher education institutions, as one of these nonprofit organizations, provide us with excellent examples of this trend (Hayes, 1991). The marketing of higher education has received a tremendous amount of emphasis and…

THE MANAGEMENT OF BRAND EQUITY IN EDUCATIONAL MARKETING

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Suzana Kazue Kagawa

2016-11-01

Full Text Available The aim of this study was to identify what the factors that motivate and influence a student to remain in a IES - Higher Education Institutions, through marketing concepts applied to educational marketing along with a survey of 508 students UERGS - State University of Rio Grande do Sul, enrolled in the second half of 2013. Among the theoretical frameworks: Philip Kotler in the study of strategies for managing brand equity, Sonia Simões Colombo in educational marketing and Valter Afonso Vieira scales in marketing. The research by attitudes was based Mattar (2003 the result of the analysis was obtained through a questionnaire with Likert scales of constructs that allowed us to identify which are the desires, needs and positive perceptions in relation to the expectations of current students in aspects cognitive, affective and behavioral, as well as the perception of the image and quality of Uergs in view of these students. And so the strengths that enable strengthen your image in the educational market and weaknesses that can be improved with management of brand equity without losing focus on quality and its main product were identified, knowledge.

Teacher Education Graduates' Choice (Not) to Enter the Teaching Profession: Does Teacher Education Matter?

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Rots, Isabel; Aelterman, Antonia; Devos, Geert

2014-01-01

In an era of recurring teacher shortages, Flanders struggles with a considerable proportion of teacher education graduates who do not enter the teaching profession. This study identifies the predictors of teacher education graduates' choice on job entry (teaching profession or not). A prospective research design with two data collection phases is…

Teaching Skill Acquisition and Development in Dental Education.

Science.gov (United States)

Lyon, Lucinda J; Hoover, Terry E; Giusti, Lola; Booth, Mark T; Mahdavi, Elham

2016-08-01

Development of dental faculty members is paramount to providing outstanding education and role modeling for students. With the large number of second career educators in dental schools, an efficient method of acquiring teaching skills is important for new faculty members. Knowing the skill progression and learning experiences identified by dental educators of varying rank may lead to more efficient, effective faculty development. The aims of this study were to identify the perceptions of a group of faculty members about the knowledge, skills, attitudes, and learning experiences that contribute to developing teaching expertise and to compare and contrast the perceptions of new and more senior faculty members on these subjects. The Dreyfus skill acquisition continuum of novice to expert performance was used as a construct reference. The study used a mixed-methods approach in which qualitative and quantitative data were collected concurrently in an electronic survey of faculty members at one U.S. dental school. Of the 492 total faculty members, 80 survey responses were received, for a 16% response rate. Open coding and analysis of responses revealed some common themes. Building rich content knowledge and learning varied methodologies for teaching and assessment, supported by an awareness of peer role models, were perceived to be features of early growth. Content prioritization, clarity, and customization appropriate for the learner characterized mid growth. As theorized in the Dreyfus model, more experienced faculty members described a fluid, less structured teaching process, increased reflection, and appreciation of the strength of the educational community. The results of this study may help increase dental educators' understanding of teaching skill acquisition and inform faculty development and support.

Teaching Evaluation of Higher Education Institutions: Retrospect and Prospect

Science.gov (United States)

Siping, Gao

2009-01-01

China started up pilot projects for the evaluation of teaching work at regular higher education institutions (HEIs) in 1994, and, beginning in 2003, the Ministry of Education (MOE) formally set up a system of cyclical teaching evaluation. Among the 592 undergraduate colleges and universities that were listed in the plan for the first round of…

Integrating Character Education In Teaching Speaking For Business Administration Students

OpenAIRE

Woro Prastiwi, Chyntia Heru

2016-01-01

Globalization along with the advancement of information and communication technology has brought tremendous effects on students' character. Education field as a place of community has to contribute in developing students' character traits. Integrating character education in curriculum is the key for qualified education. This research aimed to describe the way to integrate character education in teaching speaking for Business Administration students. The data was obtained from teaching and lea...

Use of peer teaching to enhance student and patient education.

Science.gov (United States)

Priharjo, Robert; Hoy, Georgina

This article describes an evaluation of a peer-teaching project undertaken by second-year nursing students at a higher education institution in England. The initiative has enhanced the students' understanding of peer education. The importance of the nurse's role in patient education is emphasised. It is hoped that the experience of peer teaching will prepare nursing students for their future roles as nurse educators for patients, students and other staff.

The Integrated Complex of Marketing of Higher Education Services

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Zhehus Olena V.

2017-10-01

Full Text Available The article, on the basis of generalization of scientific views of foreign and domestic scientists, substantiates the integrated model of marketing of higher education products and services with consideration of their specificities. The obtained result is the «5Р + S» model, which includes the newly introduced poli-element «proposition», combining the interrelated and indivisible elements of «product», «people» and «process», as well as the traditional elements of the service marketing complex: «price», «place», «promotion», «physical evidence». The «social-marketing» element has been added to the integrated model on the basis of the high societal importance of educational services. Altogether, the proposed integrated model of the complex of marketing of higher education products and services is a symbiosis of commercial and non-commercial marketing, which will enhance social and economic efficiency of functioning of higher educational institution.

Development of Higher Education teaching: visibility and professional performance

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Marilda Aparecida Behrens

2010-07-01

Full Text Available This text presents some reflections based on a thorough review of studies carried out by the PEFOP (Educational Paradigms and Teacher Education group on teaching performance in higher education. The complex scenario of teaching activity and the challenges imposed by daily academic tasks were investigated in order to specify some indicators used by students to qualify teaching activity at university. It could be observed that such indicators interfere with the evaluation of the professors’ performance. The investigation also showed how professors deal with the required institutional evaluations, whose indicators and metric indices cause concern. Finally, a qualitative field research based on a semi-open-ended questionnaire was carried out with 89 students from a community university.

Bilingual teaching in nursing education in China: evolution, status, and future directions.

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He, Wei; Xu, Yu; Zhu, Jianhua

2011-09-01

Based on Chinese published literature and personal observations, this article reviews the history of bilingual teaching in nursing education in China, describes its current status and challenges, and predicts its future directions. Bilingual teaching in nursing education enjoys increasing popularity in China. The major factors that affect bilingual teaching are bilingual educators, students' English-language levels, bilingual teaching materials, and teaching models. Based on surveys of nursing schools, the English-language proficiency of the nursing educators varies greatly. The main issues with the teaching methods lie in over-translation, cramming, and limited interaction between the students and the teachers. Despite relatively inadequate English-language proficiency among Chinese nursing students, their interest can be strengthened greatly if international exchanges are available and promoted. Bilingual textbooks are more suitable in China's national context because of pricing and relevance. Although immersive bilingual teaching is the ideal, it is more feasible to begin with infiltrative bilingual teaching and move progressively towards increased English-language penetration. Future directions for improving bilingual teaching include training teaching faculty members, strengthening international exchanges, providing better bilingual study atmospheres, and gradually implementing bilingual textbooks. © 2011 Blackwell Publishing Asia Pty Ltd.

Teaching and Teacher Education for Health Professionals ...

African Journals Online (AJOL)

are discussed as indications for educational skills training for educators in health professionals' education. Method: 250 medical students from the MB ChB programme were surveyed, in an evaluation exercise, to rate the teaching contribution of all the full-time and honorary lecturers (n=88). The students were requested to ...

Education, Labor Markets and the Retreat from Marriage

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Harknett, Kristen; Kuperberg, Arielle

2011-01-01

Using data from the Fragile Families and Child Wellbeing study and the Current Population Survey, we find that labor market conditions play a large role in explaining the positive relationship between educational attainment and marriage. Our results suggest that if low-educated parents enjoyed the same, stronger labor market conditions as their…

Principles of Marketing. A One-Semester Cluster Course for Marketing Education. Curriculum Guide.

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Cockrum, Jim

This curriculum guide was developed to help teachers use the new textbook adopted by Texas in 1991-92 for teaching the 1-semester Principles of Marketing course. The guide is organized in four sections. The first section contains information on using the curriculum guide, including an overview, sample lesson plans and other worksheets, suggestions…

[Needs assessment for developing teaching competencies of medical educators].

Science.gov (United States)

Si, Jihyun

2015-09-01

This study conducted a needs assessment for developing teaching competencies of medical educators by assessing their perceived ability to perform teaching competencies as well as their perceived importance of these competencies. Additionally, this study examined whether there were any differences in needs assessments scores among three faculty groups. Hundred and eighteen professors from Dong-A University College of Medicine were surveyed, and the data from 44 professors who answered all the questions were analyzed using IBM SPSS 21. The needs assessment tool measured participants' perceived ability to perform teaching competencies and perceived importance of these competencies. The Borich formula was used to calculate needs assessment scores. The most urgent needs for faculty development were identified for the teaching competencies of "diagnosis and reflection," followed by "test and feedback," and "facilitation." Additionally, two, out of 51, items with the highest needs assessment scores were "developing a thorough course syllabus" and "introducing students to the course syllabus on the first day of class." The assistant professor group scored significantly higher on educational needs related to "facilitation," "affection and concern for students," and "respect for diversity" competencies than the professor group. Furthermore, the educational needs scores for all the teaching competencies except "diagnosis and reflection," "global mindset," and "instructional management" were higher for the assistant professor group than the other two faculty groups. Thus, the educational needs assessment scores obtained in this study can be used as criteria for designing and developing faculty development programs for medical educators.

Teaching in English at Engineering Education in Denmark

DEFF Research Database (Denmark)

Gregersen, Anne

2017-01-01

is a collaboration between LearningLab DTU, The Technical University of Denmark, CUCE, Copenhagen University College of Engineering, and AAU, Aalborg University. The purpose of the project has been to develop a concept for an English course that combines language development skills with teaching methodology...... of the internationalisation process that higher education is undergoing, and as a means to further transnational student mobility. The current debate at Danish universities centres upon possible implications of teaching in English for the quality of the courses, including the question of whether the teachers are sufficiently...... equipped to meet the challenges of teaching in English. This paper presents and discusses experience gained from a pilot project initiated by LearningLab DTU and funded by a national fund, “Competency Development of Teachers who are Teaching in English at Engineering Education in Denmark”. The project...

Limits and opportunities of marketeering tertiary education in post-colonial Zimbabwe

OpenAIRE

Patrick Sibanda

2016-01-01

This paper intended to assess the impact of marketeering tertiary education in Zimbabwe. The paper revealed that marketeering of tertiary education in Zimbabwe has drastically impacted on access to higher education and training. Poor and vulnerable students have found it difficult to access tertiary education due to escalating commercialized fees. Literature indicates that, even in developed countries like UK, marketeering tertiary education has led to decreased enrolments, diminishing prospe...

THE MODEL OF MANAGEMENT OF THE INTERNAL MARKETING OF HIGHER EDUCATION INSTITUTE

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Yuliya Viktorovna Naurazbaeva

2015-12-01

Full Text Available The main purpose of the research is the development of methods and models of management of the internal marketing of a higher education institute based on complex approach that includes strategic management methods and staff marketing and also technologies of Neuro-Linguistic Programming (NLP.Method or methodology of the research. Adapted models and methods of Neuro-Linguistic Programming, strategic management and marketing to management of marketing of the university which are presented as a complex of models that are reveling through the interrelation «external labor-market – higher education institute – internal labor-market».Results:1. The mechanism of management of the internal marketing of higher education institute based on the interrelation «external labor – market – higher education institute – internal labor-market» is offered that assumes solving problem of miscomparison between market conditions, university’s opportunities and demands of an employee of this educational institute.2. Methodical bases of formation of NLP-model that coordinates the requirements of labor collective as internal consumers of the educational service and needs of higher education institute in order to provide high quality services at all stages of creation and realization of an educational service are developed.3. The infological model of construction and choosing the strategy of the internal marketing of educational institute is presented.Practical implications. The received results can be used in practical management of higher education institute when forming the strategy of the internal marketing taking into account the specific features of concrete university.

Educator Market Research: In-depth Interviews

Science.gov (United States)

2001-11-01

Military Advertising ,” Report to Congress, 2000. 20 Defense Manpower Data Center Educator Market ...2000. d. Preliminary Presentation of Results. The contractor formally briefed results to the Joint Marketing and Advertising Committee (JMAC) on...for national political campaigns, and industry and corporate campaigns worldwide and developing strategy to use advertising and communications program

Robert Frost: Democracy, Teaching, and Teacher Education

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Frank, Jeffery M.

2010-01-01

The goal of this dissertation is to develop a connection between poetry and teacher education. I am motivated to undertake this project because poetry is an underappreciated resource, one that has a good deal to teach teachers. Specifically, I believe that poetry can teach teachers about how to creatively and democratically respond to problems of…

Evaluating learning and teaching technologies in further education

OpenAIRE

Jones, Ann; Barnard, Jane; Calder, Judith; Scanlon, Eileen; Thompson, Julie

2000-01-01

With the current emphasis on quality assessment and the role of evaluation in quality assessment, it is likely that teachers in post-compulsory education will increasingly be expected to evaluate their teaching, especially when making changes to their teaching methods. In Further Education (FE), there have been a number of developments to foster the use of Information and Learning Technologies (ILT), following the publication of the Higginson Report in 1996. However, there is some evidence th...

Changing concepts of neuroanatomy teaching in medical education.

Science.gov (United States)

Hazelton, Lara

2011-10-01

Anatomy teaching is often described as foundational in the education of physicians, but in recent years there has been increasing pressure on teachers of neuroanatomy to justify its place in the curriculum. This article examines theoretical assumptions that have traditionally influenced the neuroanatomy curriculum and explains how evolution of thought in the field of medical education has led to a shift in how the pedagogy of neuroanatomy is conceptualized. The widespread adoption of competency-based education, the emphasis on outcome-based objectives, patient- and learner-centered approaches, and a renewed interest in humanistic aspects of medical education have all contributed to a changing educational milieu. These changes have led to a number of curricular innovations. However, questions remain as to what should be taught to medical learners, and how best to teach it.

The Relationship Between Teaching Styles and Motivation to Teach Among Physical Education Teachers

Science.gov (United States)

Hein, Vello; Ries, Francis; Pires, Francisco; Caune, Agnese; Heszteráné Ekler, Judit; Emeljanovas, Arunas; Valantiniene, Irena

2012-01-01

This study aims to investigate how teachers' motivation to teach is related to different teaching styles. A hundred and seventy six physical education teachers from five European countries participated in the study. Teachers' motivation was measured using an instrument developed by Roth et al., 2007 based on the Self-Determination Theory (Deci and Ryan, 1985) which was tested for suitability for use with physical education teachers. The use of teaching styles was assessed through teachers' self-reported data according to the description of teaching styles presented by Curtner-Smith et al., 2001. The revised confirmatory factor model of the teachers' motivation instrument, with three factors, met the criteria for satisfactory fit indices. The results showed that teachers were more intrinsically motivated to teach than externally. Cross-cultural comparison indicated that the Spanish teachers were more intrinsically motivated whilst Lithuanian teachers were more externally motivated than teachers from the other four countries. Teachers from all five countries reported a more frequent use of reproductive styles than productive styles. The results of the present study confirmed the hypotheses that teachers' autonomous motivation is related to the student-centered or productive teaching styles whilst non-autonomously motivated teachers adopt more teacher-centered or reproductive teaching styles. Intrinsic and introjected motivation was significantly higher among teachers who more frequently employed productive teaching styles than teachers who used them less frequently. Intrinsically motivated teachers using more productive teaching styles can contribute more to the promotion physical activity among students. Key points PE teachers were more intrinsically motivated to teach than externally. Spanish PE teachers were more intrinsically motivated, whereas Lithuanian PE teachers were more externally motivated. Teachers from all five countries reported a more frequent use of

The relationship between teaching styles and motivation to teach among physical education teachers.

Science.gov (United States)

Hein, Vello; Ries, Francis; Pires, Francisco; Caune, Agnese; Heszteráné Ekler, Judit; Emeljanovas, Arunas; Valantiniene, Irena

2012-01-01

This study aims to investigate how teachers' motivation to teach is related to different teaching styles. A hundred and seventy six physical education teachers from five European countries participated in the study. Teachers' motivation was measured using an instrument developed by Roth et al., 2007 based on the Self-Determination Theory (Deci and Ryan, 1985) which was tested for suitability for use with physical education teachers. The use of teaching styles was assessed through teachers' self-reported data according to the description of teaching styles presented by Curtner-Smith et al., 2001. The revised confirmatory factor model of the teachers' motivation instrument, with three factors, met the criteria for satisfactory fit indices. The results showed that teachers were more intrinsically motivated to teach than externally. Cross-cultural comparison indicated that the Spanish teachers were more intrinsically motivated whilst Lithuanian teachers were more externally motivated than teachers from the other four countries. Teachers from all five countries reported a more frequent use of reproductive styles than productive styles. The results of the present study confirmed the hypotheses that teachers' autonomous motivation is related to the student-centered or productive teaching styles whilst non-autonomously motivated teachers adopt more teacher-centered or reproductive teaching styles. Intrinsic and introjected motivation was significantly higher among teachers who more frequently employed productive teaching styles than teachers who used them less frequently. Intrinsically motivated teachers using more productive teaching styles can contribute more to the promotion physical activity among students. PE teachers were more intrinsically motivated to teach than externally.Spanish PE teachers were more intrinsically motivated, whereas Lithuanian PE teachers were more externally motivated.Teachers from all five countries reported a more frequent use of reproductive

ONLINE MARKETING. CHALLENGES AND OPORTUNITIES FOR THE MILITARY HIGHER EDUCATION

Directory of Open Access Journals (Sweden)

Gheorghe MINCULETE

2013-10-01

Full Text Available The impact of the Internet on marketing is a radical phenomenon whose elements are diffi cult to quantify. The explosive dynamics of the phenomenon has determined unpredictable evolutions, shaking the very foundations of modern economics, and putting to the test modern managers’ ability, intelligence, and capacity to adapt. In this situation, online marketing is a challenge to organizations, taking into account the opportunities offered by the Internet at global level. In higher education, online marketing is a rapid way to form and develop the image of an institution regarding not only the implementation of strategies, policies, plans, and educational programs, but also the better use of products and services that accompany the offers according to the requests of beneficiaries or interested users. This article stresses the essential aspects of educational marketing whose requests become viable through e-marketing. To this end, we will approach the mechanism of online marketing, and further, we will concentrate on its applications for higher military education. In addition, we will approach eLearning as a modern electronic system to implement e-marketing objects.

Influencing Technology Education Teachers to Accept Teaching Positions

Science.gov (United States)

Steinke, Luke Joseph; Putnam, Alvin Robert

2008-01-01

Technology education is facing a significant teacher shortage. The purpose of this study was to address the technology education teacher shortage by examining the factors that influence technology education teachers to accept teaching positions. The population for the study consisted of technology education teachers and administrators. A survey…

Twelve tips for teaching in a provincially distributed medical education program.

Science.gov (United States)

Wong, Roger Y; Chen, Luke; Dhadwal, Gurbir; Fok, Mark C; Harder, Ken; Huynh, Hanh; Lunge, Ryan; Mackenzie, Mark; Mckinney, James; Ovalle, William; Rauniyar, Pooja; Tse, Luke; Villanyi, Diane

2012-01-01

As distributed undergraduate and postgraduate medical education becomes more common, the challenges with the teaching and learning process also increase. To collaboratively engage front line teachers in improving teaching in a distributed medical program. We recently conducted a contest on teaching tips in a provincially distributed medical education program and received entries from faculty and resident teachers. Tips that are helpful for teaching around clinical cases at distributed teaching sites include: ask "what if" questions to maximize clinical teaching opportunities, try the 5-min short snapper, multitask to allow direct observation, create dedicated time for feedback, there are really no stupid questions, and work with heterogeneous group of learners. Tips that are helpful for multi-site classroom teaching include: promote teacher-learner connectivity, optimize the long distance working relationship, use the reality television show model to maximize retention and captivate learners, include less teaching content if possible, tell learners what you are teaching and make it relevant and turn on the technology tap to fill the knowledge gap. Overall, the above-mentioned tips offered by front line teachers can be helpful in distributed medical education.

Improving Educator Development by Innovation in Teaching Activity via web 2.0

Science.gov (United States)

Saadah Abdullah, Nurhanim; Aziz, Mohd Ismail Abd; Ismail, Affero; Hashim, Suhaizal

2017-05-01

Preparing insightful teaching and learning materials for a lesson does need the effort from the educators. Educators should make some research of suitable ways to improve their teaching and learning sessions. In this 21st century, technologies are widely used as tools for education. Even so, there are educators that willing to support and some who do not agree to change. The aim of this study is to develop an innovation teaching materials by applying web 2.0 tools. The intention is to broaden knowledge and in the same time getting response and feedback from people regarding the teaching and learning session materials produced with proper instruction. Action research was used to give a structured flow of this study. The outcome of this study was encouraging and the reflection of this study can help educators in improvising their teaching and learning sessions and materials using action research.

Self-Concept, Values Orientation, and Teaching Performance Among Hospitality Educators

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Joy D. Jocson

2014-02-01

Full Text Available This survey-correlational study aimed to investigate the self-concept, values orientation, and teaching performance among hospitality educators of the West Visayas State University System. The study was conducted in January 2013 and utilized 42 randomly selected hospitality educators as participants. The simple random sampling method was used in the selection of the participants. Three (3 standardized and published datagathering instruments were adapted to obtain the data for the study. To ascertain the degree of self-concept, Girdano and Everly’s (1979 Self-perception Test instrument was used. In determining the pre-dominant values orientation, Rokeach’s (1973 Value Survey Form used by Rabago (1988 was utilized. To ascertain the level of teaching performance, the WVSU F-PES was employed. Frequency counts, rank, percentage analyses, mean scores, and standard deviations were employed as descriptive statistics; while t-test for independent samples, one-way ANOVA, and Pearson’s Product Moment Coefficient of Correlation (Pearson’s r were employed as inferential statistics. The criterion for the acceptance or rejection of the null hypotheses was set at .05 alpha level. The results of the study revealed that, generally, the hospitality educators had outstanding teaching performance and strong self-concept. Family security, salvation, and happiness were their most important terminal values while social recognition, a world of beauty and pleasure were their least important values. Loving, responsible, and honest were their most important instrumental values and imaginative, ambitious, and clean were their least important values. In terms of teaching performance, no significant differences existed when hospitality educators were classified according sex, age, civil status, educational attainment, status of employment and number of years in teaching. Significant differences existed in the degree of self-concept among hospitality educators grouped

The internationalisation of marketing in the education and research sector

OpenAIRE

Mirosława Pluta–Olearnik

2015-01-01

A growing number of entities operating in the Polish sector of higher education and science and research aspire to have an active presence in foreign markets and even in the global market. This presence must be accompanied by thoughtful marketing strategies using effective marketing tools. The aim of the article is to indicate the possibility of using the knowledge of international marketing to increase the efficiency of the entities of the Polish sector of education and research. Particular ...

Using simulation pedagogy to teach clinical education skills: A randomized trial.

Science.gov (United States)

Holdsworth, Clare; Skinner, Elizabeth H; Delany, Clare M

2016-05-01

Supervision of students is a key role of senior physiotherapy clinicians in teaching hospitals. The objective of this study was to test the effect of simulated learning environments (SLE) on educators' self-efficacy in student supervision skills. A pilot prospective randomized controlled trial with concealed allocation was conducted. Clinical educators were randomized to intervention (SLE) or control groups. SLE participants completed two 3-hour workshops, which included simulated clinical teaching scenarios, and facilitated debrief. Standard Education (StEd) participants completed two online learning modules. Change in educator clinical supervision self-efficacy (SE) and student perceptions of supervisor skill were calculated. Between-group comparisons of SE change scores were analyzed with independent t-tests to account for potential baseline differences in education experience. Eighteen educators (n = 18) were recruited (SLE [n = 10], StEd [n = 8]). Significant improvements in SE change scores were seen in SLE participants compared to control participants in three domains of self-efficacy: (1) talking to students about supervision and learning styles (p = 0.01); (2) adapting teaching styles for students' individual needs (p = 0.02); and (3) identifying strategies for future practice while supervising students (p = 0.02). This is the first study investigating SLE for teaching skills of clinical education. SLE improved educators' self-efficacy in three domains of clinical education. Sample size limited the interpretation of student ratings of educator supervision skills. Future studies using SLE would benefit from future large multicenter trials evaluating its effect on educators' teaching skills, student learning outcomes, and subsequent effects on patient care and health outcomes.

Teaching for competence in science education in Denmark

DEFF Research Database (Denmark)

Chaiklin, Seth

2016-01-01

teaching situations. Nonetheless, the idea of competence is viewed as an important and valuable way for engaging with the more general goals for science education in Denmark (and elsewhere). In service of that interest, we introduce the ideas of germcell and theoretical thinking from the developmental...... teaching tradition as a way to operationalise a meaning of competence that can be realised in concrete teaching situations....

Challenges of teaching and learning entrepreneurship education in ...

African Journals Online (AJOL)

Challenges of teaching and learning entrepreneurship education in library and ... Entrepreneurship Education in Library and Information Science Schools in the ... practical–oriented training, effective planning, supervision and evaluation of the ...

EVOLUTION AND TRENDS IN EDUCATIONAL MARKETING DEVELOPMENT: THEORETICAL AND METHODOLOGICAL ASPECTS

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Ecaterina ŞIŞCAN

2016-03-01

Full Text Available The development of the knowledge-based economy, society computerization, globalization and regionalization processes, enhanced dynamics of labor markets, increased competition in the market for higher education etc. have generated profound changes at the level of universities in order to increase their competitiveness both domestically and internationally. These changes require the need for a new way of thinking and designing the activity of higher education institutions based on marketing principles. This article contains a theoretical approach to the concept of educational marketing through the development of marketing theories and models.

Assessing Baccalaureate Advertising Education Outcome Utilizing Marketing Education Curriculum Development Strategies.

Science.gov (United States)

Ganahl, Dennis J.; Ganahl, Richard J., III

The purpose of this paper is to compare and contrast the mission and scope of professional/baccalaureate advertising education with Marketing Education curriculum and instruction strategies to enhance advertising students' outcome. Sixty-five colleges and universities with advertising education departments, sequences, or areas of emphasis…

The Lived Experiences of Instructors Co-Teaching in Higher Education

Science.gov (United States)

Lock, Jennifer; Clancy, Tracey; Lisella, Rita; Rosenau, Patricia; Ferreira, Carla; Rainsbury, Jacqueline

2016-01-01

The strength of co-teaching informs educators' understanding of their own teaching practice and fosters a rediscovery of their passion for teaching. Instructors bring their skills and competencies to the co-teaching relationship in ways that create an instructional dynamic greater than can be achieved individually. From a qualitative research…

Moving Toward New Horizons for Marketing Education

NARCIS (Netherlands)

Teklehaimanot, Mebrahtu L.; Ingenbleek, Paul T.M.; Tessema, Workneh K.; Trijp, van Hans C.M.

2017-01-01

In recent years, marketing education has broadened to poor people in developing and emerging countries. In this article, the authors use four empirical studies that apply well-established training design procedures to design a marketing training program for Ethiopian pastoralists. Because

The Labor Market and Education in Mexico.

Science.gov (United States)

Hernandez Medina, Alberto

1979-01-01

Problems in employment and education in Mexico will remain in spite of the rapid economic growth expected from the expanding petroleum industry. The structural problems of the job market and education are analyzed with particular reference to higher education. Commentary by Michael Olivas accompanies this article. (JMF)

A Progressive Approach to Teaching Analytics in the Marketing Curriculum

Science.gov (United States)

Liu, Yiyuan; Levin, Michael A.

2018-01-01

With the emerging use of analytics tools and methodologies in marketing, marketing educators have provided students training and experiences beyond the soft skills associated with understanding consumer behavior. Previous studies have only discussed how to apply analytics in course designs, tools, and related practices. However, there is a lack of…

Geography: research and teaching in nurse education.

Science.gov (United States)

Andrews, Gavin J

2006-10-01

This paper outlines how geography might be integrated into nurse education. At one level, researching nurse education geographically could add to the current academic understanding of the many transitional places that make educational experiences and influence outcomes. At another level, as part of a nursing curriculum, teaching geographical concepts and issues to students might provide them with unique insights into core subjects.

Educator Abroad: Teaching ("Insegnare") and Learning ("Imparare") with Italian Children

Science.gov (United States)

Veltri, Barbara Torre

2012-01-01

Over her 30-year career as a certified teacher, researcher, and university teacher educator, the author has planned, facilitated and refined educational experiences for children from pre-kindergarten through adolescence, as well as for adults who teach (or were preparing to teach) in New York, Connecticut, Texas, and Arizona. During the summer of…

Using the decentralized and liberalized electricity market microworld (LEMM) as an educational tool

International Nuclear Information System (INIS)

Pasaoglu, Guezay

2011-01-01

Decentralized and liberalized electricity market involves a great deal of interdisciplinary concepts, including economic, commercial, environmental and technological issues. Consequently, the system is complicated. Accordingly, nowadays introductory courses focusing on the electricity market dynamics have been added to the curriculum at many universities. However, as the electricity market dynamics are complicated, it is not straightforward for students to understand. A teaching tool to assist students to better understand strategic behaviors in the market is thus in high demand. Due to these reasons, Liberalized Electricity Market Microworld (LEMM), incorporating a system dynamics based simulation model, is developed. The LEMM's contribution to the students learning and understanding of the decentralized and liberalized electricity market dynamics have been explored by organizing game sessions with the LEMM for totally 49 students who participated in 'Energy Policy and Planning' course in Bogazici University. The findings obtained from the exploratory study reveal that the students improved their understanding of the liberalized and decentralized electricity market through the game session with the LEMM. In this paper, the general characteristics of the LEMM and the underlying model are presented, the microworlds', particularly the LEMM's potential contribution to learning and teaching is discussed. - Research highlights: → LEMM describes realistically the dynamics of liberalized and decentralized electricity markets. → LEMM is a system dynamics based microworld used as a teaching tool in universities. → The study reveals that student's learning and understanding improves significantly using LEMM. → Future target groups of the LEMM are energy policy makers and decision makers. → To improve the performance of the training, microworld based game sessions should be used.

Expanding Marketing Principles for the Sale of Higher Education

Science.gov (United States)

Rudd, Denis; Mills, Richard

2008-01-01

This paper will develop and explain a conceptual framework for the use of business industry marketing techniques within the higher educational spectrum. This framework will demonstrate how sound marketing management can help higher education increase its effectiveness and improve student interest, as well as encourage the development of managerial…

Pre-Service Teachers' Views of Inquiry Teaching and Their Responses to Teacher Educators' Feedback on Teaching Practice

Science.gov (United States)

Yoon, Hye-Gyoung; Kim, Mijung; Kim, Byoung Sug; Joung, Yong Jae; Park, Young-Shin

2013-01-01

This study attempted to explore 15 Korean elementary pre-service teachers' views of inquiry teaching. During a science teaching methods course, pre-service teachers implemented a peer teaching lesson, had a group discussion to reflect on five teacher educators' comments on their first peer teaching practice, and revised and re-taught the lesson as…

Educational Systems and the Trade-Off between Labor Market Allocation and Equality of Educational Opportunity

Science.gov (United States)

Bol, Thijs; van de Werfhorst, Herman G.

2013-01-01

Educational systems with a high level of tracking and vocational orientation have been shown to improve the allocation of school-leavers in the labor market. However, tracked educational systems are also known to increase inequality of educational opportunity. This presumed trade-off between equality and labor market preparation is clearly rooted…

GLOBAL EDUCATION IN SECOND LANGUAGE TEACHING

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Kip Cates

1999-01-01

Full Text Available This article paints an optimistic picture of the role we second language teachers can play not only in improving our students' language proficiency but also in infusing global education into our classes as we join with our students to address global concerns, such as peace, prosperity, environmental protection, and human rights. The article is divided into four parts. The first part describes global education and identifies organizations of second language educators participating in global education. The second part of the article focuses on two key areas of global education: peace education and environmental education. Next, we address questions that second language teachers frequently ask about including global education in their teaching. Lastly, we supply lists of print and electronic resources on peace education and environmental education.

Integrating Social Networks in Teaching in Higher Education

Science.gov (United States)

Abousoliman, Onsy

2017-01-01

In response to the emerging and swiftly developing digital tools, this dissertation investigated integrating a specific category of these tools, social networks, in teaching in higher education. The study focused on exploring how social networks integration might impact the teaching/learning process and on investigating the challenges that could…

Remarks on the marketing of educational nowadays

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Sebastian CHIRIMBU

2011-09-01

Full Text Available This article examines the marketing of educational products and services based on theoretical premises of marketing as defined in the specialized literature; were also identified the main characteristics of the marketing process of the teacher-manager: knowledge, identification and initial evaluation of the students’ expectations and needs of training and information. In our daily work, marketing becomes an essential element of the teacher’s strategic management, influencing our decisions in the field of course design, organization, coordination and evaluation (of the academic courses.

'You need to have some guts to teach': Teacher preparation and characteristics for the teaching of sexuality and HIV/AIDS education in South African schools.

Science.gov (United States)

Francis, Dennis A; DePalma, Renée

2015-01-01

Using in-depth interviews, we asked sexuality educators in South Africa about their own professional preparation and what they believed were necessary educator characteristics for teaching Sexuality Education. Our findings show that our teachers taught Sexuality Education without any appropriate qualification or preparation, but because they had a lighter teaching load and had room to take on more teaching hours. Nevertheless, they all mention that 'not anybody can teach Sexuality Education'. Drawing on Shulman's taxonomy of knowledge and Freire's concept of critical consciousness, we attempt to make meaning of the teachers' responses and their relevance for the teaching of Sexuality Education.

Improving of the teaching methods of chemical subjects by using of teaching tests in high educational institutions

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Gulzahira Turebekova

2015-03-01

Full Text Available Using the information technologies may cause great pedagogical effect: using of computer opens the opportunity for organization of problem teaching developing the creative thinking, forming research, practical skills of students, creation of the steady positive motivation of the students. Technical facilities of the computer technology allow solving the teaching and research tasks in the chemistry come as original catalyst of creation of different types of information technology systems and projection on their basis the novel ways and methods of their application. Use of computer technology in education helps to support necessary educational level of students and pay attention to their independent work. The article represents that the computer testing can be widely used for control of knowledge and for teaching. Teaching testing arouses interest in subject and develops ability of self-preparation and self – education, provides in-door and out- door work.

Podcasting for Teaching and Learning in Higher Education

DEFF Research Database (Denmark)

Gnaur, Dorina; Huttel, Hans

This booklet gives an introduction to podcasting in teaching in higher education, to its underpinnings in research and to the practical issues associated with the use of podcasting in this setting. We first present what has been reported about the pedagogical benefits of integrating podcasts...... in teaching and outline some of the underpinning educational theory. Next, we focus on practical matters, including the implications and challenges with producing podcasts in terms of academic efficiency as compared to lectures. There is a wide variety of technological solutions available, and we...

[The application of creative thinking teaching in nursing education].

Science.gov (United States)

Ku, Ya-Lie; Chang, Ching-Feng; Kuo, Chien-Lin; Sheu, Sheila

2010-04-01

Nursing education is increasingly expected to cultivate nursing student creative abilities in line with general Ministry of Education promotion of greater creativity within education and the greater leeway for creativity won domestically for nurses by professional nursing organizations. Creative thinking has been named by education experts in the United States as the third most important goal of nursing education. However, nursing students in Taiwan have been shown to test lower in terms of creativity than students enrolled in business management. Leaders in nursing education should consider methods by which to improve the creative thinking capabilities of nursing students. Articles in the literature indicate that courses in creative studies are concentrated in the field of education, with few designed specifically for nursing. The teaching of constructing creative thinking is particularly weak in the nursing field. The purpose of this article was to review literature on education and nursing in order to explore current definitions, teaching strategies, and evaluation approaches related to creativity, and to develop a foundation for teaching creativity in nursing. The authors hope that an appropriate creative thinking course for nursing students may be constructed by referencing guidance provided in this in order to further cultivate creative thinking abilities in nursing students that will facilitate their application of creative thinking in their future clinical practicum.

HIGHER EDUCATION, ONLINE TUTORING AND THE TEACHING PROFESSION

Directory of Open Access Journals (Sweden)

Luis Roberto de Camargo Ribeiro

2009-12-01

Full Text Available This article brings the analysis of a study—of a descriptive-analytical nature—about online tutoring, some of its characteristics and peculiarities as compared to face-to-face education. To this end it analyzes the results of an online questionnaire answered by 222 tutors pertaining to programs offered at Universidade Federal de São Carlos (UFSCar in partnership with Universidade Aberta do Brasil (UAB and Brazilian townships. The analysis focused on tutors’ characteristics (e.g., sex, education background and teaching experience, their work organization and activities, the division of labor (between tutors and teachers responsible for subjects, and their perceptions about the nature of tutoring and education at a distance (DE. This study is chiefly based on authors such as Lortie, Tardif, and Shulman—about face-to-face teaching—and Mill, Maggio, and Kenski—on distance education. The results of this study point to the predominance of female tutors, which resembles the makeup of the teaching body in face-to-face education at the lower levels, and indicate the respondents’ high levels of schooling and considerable face-to-face teaching experience. Despite the difficulties encountered by the tutors in this study, mainly due to their lack of experience in DE and varied technical problems, most of the tutors found it easy and pleasurable to work online. The dada also suggest that the tutors enjoyed comparative autonomy as regards actions associated with content transmission as well as actions related to (virtual classroom management. This autonomy may be the basis for the respondents’ perception that the online tutor, in the context under consideration, performs a genuine teaching function.

Are we References to Ourselves? Taking Stock of Academy of Marketing Conference Proceedings and their Role in Academic Education in Marketing

Directory of Open Access Journals (Sweden)

Francisco Giovanni David Vieira

2012-05-01

Full Text Available This paper approaches academic education in the field of marketing through academic production within the field itself. It presupposes that marketing publications are the main starting point for education in marketing, and analyzes whether the academic production of marketing scholars becomes a reference to the research developed by these scholars themselves. The empirical reference adopted for the investigation was the Academy of Marketing Conference proceedings, involving a longitudinal study covering a three-year period from 2007 to 2009. The main results reveal that academic marketing research published through the Academy of Marketing Conference proceedings have not been an important reference for the scholars who publish papers in the proceedings. This puts into perspective the role played by the Academy of Marketing Conference proceedings as a reference for marketing scholars as well as a reference for education in marketing and transformational marketing in itself. Final remarks concerning theoretical and educational implications are provided at the end. DOI: 10.5585/remark.v11i1.2290

A Five-Country Survey on Ethics Education in Preservice Teaching Programs

NARCIS (Netherlands)

Maxwell, Bruce; Tremblay-Laprise, Audree-Anne; Filion, Marianne; Boon, Helen; Daly, Caroline; van den Hoven, M.A.; Heilbronn, Ruth; Lenselink, Myrthe; Walters, Sue

2016-01-01

Despite a broad consensus on the ethical dimensions of the teaching profession, and long-standing efforts to align teacher education with wider trends in professional education, little is known about how teacher candidates are being prepared to face the ethical challenges of contemporary teaching.

Trouble Spots in Online Direct-to-Consumer Prescription Drug Promotion: Teaching Drug Marketers How to Inform Better or Spin Better?

Science.gov (United States)

Doran, Evan

2016-01-01

Hyosun Kim’s report "Trouble Spots in Online Direct to Consumer Prescription Drug Promotion: A content Analysis of FDA Warning Letters" aims to teach marketers how to avoid breaching current Food and Drug Administration (FDA) guidelines in their online drug promotion. While Kim hopes to minimise the potential for online promotion to misinform consumers and the study is carefully conducted, teaching drug marketers how to avoid the common mistakes in online drug promotion is more likely to make marketers more adept at spinning information than appropriately balancing it PMID:27239884

THE PARTICULARITIES OF SERVICES AND THE IMPORTANCE OF MARKETING IN HIGHER EDUCATION

Directory of Open Access Journals (Sweden)

Emanuela Maria AVRAM

2014-12-01

Full Text Available The recent changes in higher education impose an increased usage of marketing in this field, because this is the path to a more profound understanding of consumers' needs and to identifying the correct market position of the higher education institution. Moreover, it is helpful in developing various study programmes which provide graduates with the necessary skills to successfully meet the requirements of the labour market. At the same time, the employment of marketing in the academic environment not only contributes to correctly informing the public as regards the education offer and the benefits of being the holder of an academic degree, but it also strengthens the academic image and reputation on the market. Results show that higher education encompasses the particularities of services, and therefore, the marketing activities should be adapted to this field. Furthermore, adopting marketing in current activities not only helps higher education institutions in elaborating some concrete actions of attracting quality students, but it also consolidates the academic image on the market.

TEACHERS WHO TEACH MATHEMATICS IN ADULT EDUCATION: CONCEPTS AND TEACHING PRACTICES

Directory of Open Access Journals (Sweden)

Andréa Thees

2012-12-01

Full Text Available This work represents a subset of a Masters’ research, which investigated how the pedagogical and non-pedagogical professional practices of mathematics teachers who teach in adult education are developed. In this paper we present the curricular management practices, tasks and materials, communication and evaluation. Through a case study of the daily activities of three math teachers who teach young people and adults, a qualitative research was developed, whose investigative tools were field observations, semi-structured interviews and questionnaires. Our study indicated that curriculum management practices are determined by a straightforward exposition teaching style, based on problem solving. Regarding the proposed tasks, teachers do not resort to learning materials other than blackboard and chalk, and rarely use the textbook. Communication in the classroom is univocal, sometimes supplemented by inadequate metaphors, especially in the teaching of algebra. The practices of student evaluation are predominantly focused on the summative function.

The marketing concept applied to an education program.

Science.gov (United States)

Parks, S C; Moody, D L; Barbrow, E P

1984-09-01

Dietetic education programs seeking to maintain their enrollment levels may find it necessary to adopt more sophisticated marketing strategies. This article describes the application of the marketing process to an extended degree dietetic program that serves a national audience. It also presents a strategy for initiating a marketing study and marketing orientation by analyzing its internal program data. The article discusses the specific market characteristics of the program's primary market segments, and it presents further implications for dietitians at work in health care facilities, in businesses, or in private practice.

Marketing communications of higher education institutions in the Republic of Serbia

Directory of Open Access Journals (Sweden)

Popović Ana

2015-01-01

Full Text Available In order to face increasing competition on the market and address other new challenges, higher education institutions (HEIs started to apply new business approaches which led to the development of higher education management and marketing. As efficient marketing communications are necessary for survival and development on higher education market, topics related to this field have had a distinct place in higher education marketing since the establishment of this discipline. Various strategies and activities, types and means of marketing communications have been defined in theory. The modern tendency is their integration for achievement of communication and strategic goals. After the review of marketing communications specifics in the mentioned context, the author presents the realized empirical research related to HEIs in the Republic of Serbia. Starting from the facts that domestic higher education market has widened relatively recently and competition has been significantly increasing since 2000, the author hypothesizes that numerous marketing communications activities are being used. The main research question is: Which types and means of marketing communications are used and how well are they integrated? The research relies on web sites of HEIs as main sources of information, as they are legally obligatory means of communication in Serbia. The author searches for other types and means which are embedded or at least mentioned on the websites, and treats that as indication of integration. The main research findings support the assumption on use of various types and means of marketing communications, but reveal problems in integration and show that HEIs use similar activities while innovative and original means and types of marketing communications are scarce.

Education and occupational status in 14 countries: the role of educational institutions and labour market coordination.

Science.gov (United States)

Andersen, Robert; van de Werfhorst, Herman G

2010-06-01

This article explores the role of national institutional factors--more specifically, the level of skill transparency of the education system and labour market coordination--in accounting for cross-national differences in the relationship between education and occupational status. Consistent with previous research, our findings suggest that skill transparency is the primary moderator. Countries with a highly transparent educational system (i.e., extensive tracking, strong vocational orientation, limited tertiary enrolment) tend to be characterized by a strong relationship between education and occupational status. These findings hold even after controlling for the level of labour market coordination. Nevertheless, we also find that labour market coordination plays an independent role by dampening the effect of education on occupational status. Taken together, these results suggest two quite different policy implications: (1) strengthening the skill transparency of the education system by increasing secondary and tertiary-level differentiation may strengthen the relationship between education and occupation, regardless of the level of coordination, and (2) increasing labour market coordination could lead to improved social inclusion and a reduction in inequalities related to educational attainment.

Multiculturalism in Teaching Physical Education: A Review of U.S. Based Literature

Science.gov (United States)

Choi, Wonseok; Chepyator-Thomson, Rose

2011-01-01

The purpose of this paper was to review extant literature on multicultural education in the context of teaching physical education. More specifically, the article was designed to review the literature on physical education teachers' knowledge and skills related to teaching culturally diverse students. The findings revealed teachers' knowledge and…

Fairtrade in Schools: Teaching Ethics or Unlawful Marketing to the Defenceless?

Science.gov (United States)

Griffiths, Peter

2014-01-01

Schools in the UK teach pupils about Fairtrade as part of Religious Education, Personal and Social Education, Citizenship, Geography and so on. There are also Fairtrade Schools, where the whole school, including staff and parents, is committed to promoting the brand. It is argued here that promoting this commercial brand to schoolchildren and…

Servant teaching: the power and promise for nursing education.

Science.gov (United States)

Robinson, F Patrick

2009-01-01

The best theoretical or practical approaches to achieving learning outcomes in nursing likely depend on multiple variables, including instructor-related variables. This paper explores one such variable and its potential impact on learning. Application of the principles inherent in servant leadership to teaching/learning in nursing education is suggested as a way to produce professional nurses who are willing and able to transform the health care environment to achieve higher levels of quality and safety. Thus, the concept of servant teaching is introduced with discussion of the following principles and their application to teaching in nursing: judicious use of power, listening and empathy, willingness to change, reflection and contemplation, collaboration and consensus, service learning, healing, conceptualization, stewardship, building community, and commitment to the growth of people. Faculty colleagues are invited to explore the use of servant teaching and its potential for nursing education.

Examining Competition in Ontario's Higher Education Market

Science.gov (United States)

Farhan, Bayan Yousef

2017-01-01

Financial challenges have forced many publicly funded academic institutions in Ontario to adopt a corporate model and to use market tools to compete in the higher education market and maintain their enrolment and revenue levels. This study has analyzed how competition affects publicly funded universities in Ontario. Competition was examined by…

The Educational Asset Market: A Finance Perspective on Human Capital Investment

DEFF Research Database (Denmark)

Christiansen, Charlotte; Nielsen, Helena Skyt

2002-01-01

on type and level of education enables us to focus on the shared features between human capital and stock investments. An innovative finance-labor approach is applied to study the educational asset market. A risk-return trade-off is revealed which is not directly related to the length of education.......Like the stock market, the human capital market consists of a wide range of assets, i.e. educations. Each young individual chooses the educational asset that matches his preferred combination of risk and return in terms of future income. A unique register-based data set with exact information...

Function and Form of Action-Based Teaching in Higher Education

DEFF Research Database (Denmark)

Keiding, Tina Bering

The aim of the research is to subject progressive, critical and entrepreneurial pedagogy to a didactic inquiry based on the specific application of action-based teaching in order to answer two fundamental didactic questions: What educational purpose does the use of action-based teaching serve? How...... does the educational purpose affect the specific form of the constituting elements of the method?...

Satisfaction of Outcome Achievement with Web-Enhanced Teaching Strategies in Nursing Education

Science.gov (United States)

Thornock, Susan B.

2013-01-01

The future of distance and Web-enhanced education and the use of technology are becoming more advantageous to a growing population. Nursing education has been encouraged to incorporate these teaching-learning methods. Changes in nursing education and the teaching-learning environment have the potential to challenge the preservation of nursing…

Health education and marketing processes: 2 related methods for achieving health behavior change.

Science.gov (United States)

Stellefson, Michael; Eddy, James M

2008-01-01

To make salient the striking similarities between the program planning processes used in both health education and contemporary marketing. Through a discussion of the analogous nature of both processes and a review of the literature, the authors (1) illustrate why marketing principles should be embraced and (2) suggest how marketing strategies can be integrated into health education needs assessments. Core health-marketing concepts are proposed along with 4 recommendations for future marketing activities in health education. To facilitate an advance in health education process and practice, scholars and practitioners should adopt a more consumer-centered, marketing mind-set.

Integrated marketing communications and their role in economy and education

Directory of Open Access Journals (Sweden)

Melnikova Nadezhda

2016-01-01

Full Text Available The article is devoted to the analysis of marketing, its role and significance in the modern education system and economy. The authors review the advantages of integrated marketing communications which include, apart from marketing, organizational culture, advertising, public relations (PR, branding, image making and other types of communication influencing the formation and functions of social processes and institutions, including the economic and education sphere.

Integrated marketing communications and their role in economy and education

OpenAIRE

Melnikova Nadezhda; Naumenko Tamara; Smakotina Natalia

2016-01-01

The article is devoted to the analysis of marketing, its role and significance in the modern education system and economy. The authors review the advantages of integrated marketing communications which include, apart from marketing, organizational culture, advertising, public relations (PR), branding, image making and other types of communication influencing the formation and functions of social processes and institutions, including the economic and education sphere.

Modeling Lifelong Learning: Collaborative Teaching across Disciplinary Lines

Science.gov (United States)

Blanchard, Kathryn D.

2012-01-01

Most courses in colleges and universities are taught by only one instructor. This is often necessitated by the financial exigencies of educational institutions, but is also due to an academic tradition in which the ideal is a single expert teaching in a single discipline. The rapidly changing realities of both the higher education and job markets,…

Teach Astronomy: An Educational Resource for Formal and Informal Learners

Science.gov (United States)

Impey, Chris David

2018-01-01

Teach Astronomy is an educational resource, available in the form of a user-friendly, platform-agnostic website. Ideal for college-level, introductory astronomy courses, Teach Astronomy can be a valuable reference for astronomers at all levels, especially informal learners. Over the past year, multiple changes have been made to the infrastructure behind Teach Astronomy to provide high availability to our tens of thousands of monthly, unique users, as well as fostering in new features. Teach Astronomy contains interactive tools which supplement the free textbook, such as a Quiz Tool with real-time feedback. The site also provides a searchable collection of Chris Impey’s responses to questions frequently asked by our users. The developers and educators behind Teach Astronomy are working to create an environment which encourages astronomy students of all levels to continue to increase their knowledge and help others learn.

Teaching Methods in Biology Education and Sustainability Education Including Outdoor Education for Promoting Sustainability--A Literature Review

Science.gov (United States)

Jeronen, Eila; Palmberg, Irmeli; Yli-Panula, Eija

2017-01-01

There are very few studies concerning the importance of teaching methods in biology education and environmental education including outdoor education for promoting sustainability at the levels of primary and secondary schools and pre-service teacher education. The material was selected using special keywords from biology and sustainable education…

THE IMPORTANCE OF EDUCATIONAL TECHNOLOGY IN TEACHING

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Lazar Stošić

2015-06-01

Full Text Available Today, more than ever, the role of educational technology in teaching is of great importance because of the use of information and communication technologies. With the help of various applications for distance education, the Internet, teachers, and students themselves, they see the advantage of educational technology. The question is whether schools and teachers themselves are ready for the use of technology in education and whether they are aware of its benefits? In this paper, we try to give an overview of the importance and use of educational technology in the classroom.

If a Marketer Teaches Ethics, Is There Still a Sound? The Interdisciplinary Case

Science.gov (United States)

Murrow, Jim

2006-01-01

When a marketer teaches general ethics courses, widespread ontological shock can result on campus. A case for positive paradigm expansion of all involved persons in an interdisciplinary environment is made. Suggestions for specific interdisciplinary opportunities and applications are provided. A call for interdisciplinary efforts is made and…

Mobile internet and technology for optical teaching reform in higher education

Science.gov (United States)

Zhou, Muchun; Zhao, Qi; Chen, Yanru

2017-08-01

There are some problems in optical education such as insufficient flexibility, individuality and adaptability to students who need information and education at present. The development of mobile internet and technology provides support to solve these problems. Basic characteristics, advantages and developments of these techniques used in education are presented in this paper. Mobile internet is introduced to reform the classroom teaching of optical courses. Mobile network tool selection, teaching resources construction and reform in teaching methods are discussed. Academic record and sampling surveys are used to assess intention to adopt mobile internet and learning effect of academic major of students, the results show that high quality optical education can be offered by adopting mobile internet and technologies in traditional instruction.

Teaching sex education: are Scottish school nurses prepared for the challenge?

Science.gov (United States)

McFadyen, J

2004-02-01

Teaching sex education to school pupils in Scotland continues to be a controversial issue. In reality there is lack of leadership, strategy and an uncoordinated approach to delivering this important topic. The school nurse is frequently identified as a suitable professional to lead the way because it is assumed that school nurses are well educated in the field of sexual and reproductive health. Nationally, little is known about the educational status of Scottish school nurses and there is no research evidence available from which generalisations can be made. This study aims to explore the educational preparation of school nurses that underpins teaching sex education to school pupils in Scotland. A cross-sectional descriptive study was completed in September 1998. The results confirmed that school nurses in Scotland are predominantly female and 70% of the respondents (n=117) were over the age of 40 years of age. No common basic nursing qualification was identified. The majority of school nurses in Scotland perceive sex education to be part of their role and 39% (n=65) testified that specific sexual health training had been undertaken. Many lack confidence in this area of practice and are aware of extensive educational needs in relation to teaching sexual health and reproductive health. Despite these findings 75% (n=126) were actively involved in teaching sex education to school pupils.

Educational Blogging: Integrating Technology into Marketing Experience

Science.gov (United States)

Kaplan, Melike Demirbag; Piskin, Burak; Bol, Beste

2010-01-01

The major challenge of marketing education is that the discipline continually reinvents itself. Marketing approaches and practices once new rapidly become old and many texts grow outdated in a short period of time, increasing the pressure on the instructors to provide the students with the latest knowledge. The changing environment of business…

A Teaching - Learning Framework for MEMS Education

International Nuclear Information System (INIS)

Sheeparamatti, B G; Angadi, S A; Sheeparamatti, R B; Kadadevaramath, J S

2006-01-01

Micro-Electro-Mechanical Systems (MEMS) technology has been identified as one of the most promising technologies in the 21st century. MEMS technology has opened up a wide array of unforeseen applications. Hence it is necessary to train the technocrats of tomorrow in this emerging field to meet the industrial/societal demands. The drive behind fostering of MEMS technology is the reduction in the cost, size, weight, and power consumption of the sensors, actuators, and associated electronics. MEMS is a multidisciplinary engineering and basic science area which includes electrical engineering, mechanical engineering, material science and biomedical engineering. Hence MEMS education needs a special approach to prepare the technocrats for a career in MEMS. The modern education methodology using computer based training systems (CBTS) with embedded modeling and simulation tools will help in this direction. The availability of computer based learning resources such as MATLAB, ANSYS/Multiphysics and rapid prototyping tools have contributed to proposition of an efficient teaching-learning framework for MEMS education presented in this paper. This paper proposes a conceptual framework for teaching/learning MEMS in the current technical education scenario

Teaching in the Knowledge Society: Education in the Age of Insecurity.

Science.gov (United States)

Hargreaves, Andy

This book discusses challenges facing teachers in the knowledge society today, focusing on the changing world and the changing work of teaching. Seven chapters discuss: (1) "Teaching for the Knowledge Society: Educating for Ingenuity" (e.g., profiting from, developing, and teaching for the knowledge society); (2) "Teaching Beyond…

Teaching styles used in Malawian BSN programmes: a survey of nurse educator preferences.

Science.gov (United States)

Chilemba, Evelyn B; Bruce, Judith C

2015-02-01

This paper describes the teaching styles employed by Malawian nurse educators in the four year Bachelor of Science in Nursing (BSN) programme, according to Grasha's (1996) five teaching styles. An analysis of the educational processes of undergraduate nurses in Malawi followed anecdotal reports from stakeholders on the low levels of nurses' performance in the workplace. It was postulated that, in most instances, nursing students are exposed to traditional teaching approaches that do not equip them with skills for a demanding and ever-changing healthcare system. A survey was conducted as part of a two-phased, sequential, explanatory mixed methods study. The target population comprised fifty nurse educators (N=50) who were invited to participate in the survey. Data were collected using Grasha's Teaching Styles Inventory (Version 3.0). A total of 44 inventories (n=44) were returned amounting to a response rate of 88%. Survey results were analysed using the Statistical Package for the Social Sciences (SPSS), version 16.0. Descriptive statistics were used to analyse the data. The Expert and Delegator teaching styles were moderately preferred (x̅ 4.02; SD 1.06) by the majority of nurse educators (70.45%; n=31 and 86.36%; n=38 respectively). The Facilitator teaching style was the least preferred (x̅ 3.7; SD 1.43) by 66.90% of educators (n=29), who also reported weak facilitative skills in the sub-scales. Similarly, educators reported a low preference for the Personal Model teaching style (x̅ 3.6; SD 1.17). Teacher-centred styles tend to dominate the teaching activities of Malawian nurse educators in the BSN programme. Facilitative pedagogical approaches must be encouraged coupled with appropriate staff development that enables educators to facilitate learning with confidence, competence and self-efficacy. Copyright © 2015 Elsevier Ltd. All rights reserved.

Practical skills teaching in contemporary surgical education: how can educational theory be applied to promote effective learning?

Science.gov (United States)

Sadideen, Hazim; Kneebone, Roger

2012-09-01

Teaching practical skills is a core component of undergraduate and postgraduate surgical education. It is crucial to optimize our current learning and teaching models, particularly in a climate of decreased clinical exposure. This review explores the role of educational theory in promoting effective learning in practical skills teaching. Peer-reviewed publications, books, and online resources from national bodies (eg, the UK General Medical Council) were reviewed. This review highlights several aspects of surgical education, modeling them on current educational theory. These include the following: (1) acquisition and retention of motor skills (Miller's triangle; Fitts' and Posner's theory), (2) development of expertise after repeated practice and regular reinforcement (Ericsson's theory), (3) importance of the availability of expert assistance (Vygotsky's theory), (4) learning within communities of practice (Lave and Wenger's theory), (5) importance of feedback in learning practical skills (Boud, Schon, and Endes' theories), and (6) affective component of learning. It is hoped that new approaches to practical skills teaching are designed in light of our understanding of educational theory. Copyright © 2012 Elsevier Inc. All rights reserved.

The modelling of education services and labour markets from marketing position

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Savchenko Sergii Olegovych

2015-10-01

Full Text Available The methodology of decision preparation was created and implemented. It is based on imitational modeling of cooperation between education and labor markets. The constant increasing of information volume, its dependence on external environment state and internal organization was also included into the methodology. The main aim is increasing of effectiveness of the system of higher education institution management.

Teaching Religion, Teaching Truth: Theoretical and Empirical Perspectives. Religion, Education and Values. Volume 1

Science.gov (United States)

Astley, Jeff, Ed.; Francis, Leslie J., Ed.; Robbins, Mandy, Ed.; Selcuk, Mualla, Ed.

2012-01-01

Religious educators today are called upon to enable young people to develop as fully-rounded human beings in a multicultural and multi-faith world. It is no longer sufficient to teach about the history of religions: religion is not relegated to the past. It is no longer sufficient to teach about the observable outward phenomena of religions:…

Teaching the Land of Israel as Civic Education: A Historical Exploration

Science.gov (United States)

Cohen, Aviv

2018-01-01

Guided by the assumption that geography teaching is connected to nationalism and civic education, this study focused on the manifestation of different citizenship conceptions in the teaching of the land of Israel as implemented in the Israeli educational system. This historical content analysis of Israeli curricula resulted in a division into…

A Five-Country Survey on Ethics Education in Preservice Teaching Programs

Science.gov (United States)

Maxwell, Bruce; Tremblay-Laprise, Audrée-Anne; Filion, Marianne; Boon, Helen; Daly, Caroline; van den Hoven, Mariette; Heilbronn, Ruth; Lenselink, Myrthe; Walters, Sue

2016-01-01

Despite a broad consensus on the ethical dimensions of the teaching profession, and long-standing efforts to align teacher education with wider trends in professional education, little is known about how teacher candidates are being prepared to face the ethical challenges of contemporary teaching. This article presents the results of an…

An In-Depth Analysis of Teaching Themes and the Quality of Teaching in Higher Education: Evidence from the Programming Education Environments

Science.gov (United States)

Xia, Belle Selene

2017-01-01

Education research in computer science has emphasized the research of web-based learning environments as a result of the latest technological advancement in higher education. Our research aim is to offer new insights on the different teaching strategies in programming education both from a theoretical and empirical point of view as a response to…

Teaching smoking cessation to future nurses: Quebec educators' beliefs.

Science.gov (United States)

Lepage, Mario; Dumas, Louise; Saint-Pierre, Chantal

2015-03-01

Smoking cessation strategies are barely discussed in nursing education programs, even though initial education shapes how future professionals practice their profession. The aim of this research is to describe the practices, attitudes, and beliefs of nursing educators of Quebec with regard to smoking cessation strategies in initial nursing education. A descriptive design was chosen along with an online questionnaire. A total of 278 educators (20.8%) participated in the survey. Although educators recognize the importance of incorporating smoking cessation strategies into their teaching practice, they allocate an average of only one hour per year to the topic. Tobacco use is addressed mostly in terms of risk factors, with little focus on how to help patients quit. The perceived obstacles are related to false beliefs and a lack of knowledge. The results of this study demonstrate the need to raise educators' awareness of the importance of incorporating smoking cessation strategies into classroom teaching. © The Author(s) 2013.

Emotional Laour in Teaching Secondary Physical Education

OpenAIRE

Ye Hoon Lee; Hyungil Harry Kwon; Hwajung Oh

2016-01-01

Background: Teaching physical education is an emotion-laden context which requires physical education teachers to engage in emotional labor in order to foster their well-being, as well as student’s outcomes. Objective: The purpose of this study was to investigate the predictability of emotional labour strategies on job satisfaction and emotional exhaustion among secondary physical education teachers in South Korea. Specifically, the four forms of emotional labour (i.e., surface acting, deep a...

Educational Psychologist Training for Special and Developmental Teaching as Professional Activity

Directory of Open Access Journals (Sweden)

Gavrilushkina O.P.

2015-11-01

Full Text Available The article presents the experience of designing the educational module "Special and Developmental Teaching" of School Psychology Master’s program. The modular-sized program includes practical training and research activity in each module in a networking, it complies with Federal State Educational Standard and professional teaching and educational psychology standarts. Practice-oriented education Master’s training model based on the activity and competence approaches is productive. We have shown the advantages of networking and the need to divert more resources towards practical training and to include research activity in particular module. It is necessary to teach educational psychologists not only to "know", but also to "knows how", to have professional thinking and metasubject competencies, to have the capacity for reflection, i. e. to operate in an uncertain environment for new schemes on the basis of the scientific method. It is important that the modular principle design allows adding training subjects from one of educational program to other and so developing new programs.

UNIVERSAL METHODS OF INFORMATIZATION OF MARKETING COMMUNICATIONS FOR EFFECTIVE DEVELOPMENTOF THE EDUCATIONAL ORGANIZATION

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Н А Заславская

2016-12-01

Full Text Available The article deals with issues related to the development of the external educational institution, which is due to the improvement of quality of its interaction with the target audience. Improving the quality of interaction between educational organization with the target audience is ensured through the use of different types of marketing communications. In view of the development of modern information and communications technology area of information marketing communications is a priority. In addition to the classical definition of marketing communications, we introduce the definition of informatization of educational marketing communications organizations.To form an individual package the most effective for a particular educational organization of marketing communications is necessary not only to eliminate the differences existing strategic objectives of the educational organization and identify the desired long-term effect of the use of marketing tools. We consider a set of universal methods of marketing communication of information, which provide a steady positive development of the educational organization. Among these methods are: infographic summary of the educational organization, the cube -transformer like inforgraphic resume educational organization with a QR-code cards, parents’ meetings in the form of webinars, click “Share” on the website of an educational organization, registration of educational institution official group in the social network. Increasing the efficiency of interaction with the target audience improves its loyalty to a particular educational institution.

Insights of School Head About Marketing Education Services Through Digital Media

OpenAIRE

Samer Iqbal

2016-01-01

This study mainly focuses on the insights of a private school’s head pertaining to the use of digital media in educational marketing. The qualitative research paradigm was chosen for this study and in depth phenomenological interview was conducted from a head of a private school. Two themes were extracted from the data: Marketing educational services through digital media and its challenges, and digital media tool for marketing education services. The study revealed that the school head perce...

Confirmatory factor analysis of teaching and learning guiding principles instrument among teacher educators in higher education institutions

Science.gov (United States)

Masuwai, Azwani; Tajudin, Nor'ain Mohd; Saad, Noor Shah

2017-05-01

The purpose of this study is to develop and establish the validity and reliability of an instrument to generate teaching and learning guiding principles using Teaching and Learning Guiding Principles Instrument (TLGPI). Participants consisted of 171 Malaysian teacher educators. It is an essential instrument to reflect in generating the teaching and learning guiding principles in higher education level in Malaysia. Confirmatory Factor Analysis has validated all 19 items of TLGPI whereby all items indicated high reliability and internal consistency. A Confirmatory Factor Analysis also confirmed that a single factor model was used to generate teaching and learning guiding principles.

Signature Concepts of Key Researchers in Higher Education Teaching and Learning

Science.gov (United States)

Kandlbinder, Peter

2013-01-01

Early career university teachers often have limited experience of the higher education literature making it difficult for them to identify what ideas have become central to justifying what university teachers ought to be doing in higher education teaching and learning. A review of the research literature in journals focused on teaching and…

Stone Soup: Using Co-Teaching and Photovoice to Support Inclusive Education

Science.gov (United States)

Kroeger, Stephen; Embury, Dusty; Cooper, Adam; Brydon-Miller, Mary; Laine, Chester; Johnson, Holly

2012-01-01

The purpose of this action research project was to increase the local educational system's capacity to teach to greater student diversity across all grades through the use of Photovoice and co-teaching. Teacher education programs in the United States have reflected a historical legacy of separation according to student achievement and were…

Teaching experience on learning to research in social education: design and development of socio-educational research projects

Directory of Open Access Journals (Sweden)

Sonia MORALES CALVO

2013-01-01

Full Text Available With the introduction of the competency-based approach, university teaching has to face new challenges into the convergence process by the European Higher Education Area (EHEA. This situation involves a series of pedagogical implications related to: the emphasis on student learning, the changing role of the teacher as manager of the learning process, and the development of the ECTS methodology of «Other Teaching Spaces» such as teaching small groups (seminars or group works in the same classroom. The intention is to harness the educational potential of other teaching tools than those of lectures, for two reasons: better development in the acquisition of competence and greater concern for the quality of teaching, where ECTS credits, the competency as one of the axes of the curriculum, independent learning as aim and mean of higher education, learning throughout life as a synthesis of student learning and creating teaching materials as means of access to knowledge, are the benchmark in the construction of a university adapted to the EHEA. Similarly, we analyze the perceptions of students leading to curriculum development and methodology of the subject, comprising the high degree of satisfaction with the objectives, methodology and resources used in the subject, highlighting the tutorial and teamwork for effective learning. In this context, the aim of this paper is to show a teaching experience in the subject of Research Methods in Education, adapted to the requirements of the EHEA within the degree of Social Education in Talavera de la Reina (Toledo Campus of the University of Castilla-La Mancha. Likewise, we analyze the perceptions of students on the curricula and methodological development of the subject.

The internationalisation of marketing in the education and research sector

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Mirosława Pluta–Olearnik

2015-12-01

Full Text Available A growing number of entities operating in the Polish sector of higher education and science and research aspire to have an active presence in foreign markets and even in the global market. This presence must be accompanied by thoughtful marketing strategies using effective marketing tools. The aim of the article is to indicate the possibility of using the knowledge of international marketing to increase the efficiency of the entities of the Polish sector of education and research. Particular attention was paid to the intercultural nature of the international marketing, especially in relation to the system to communicate with foreign customers in the Internet space. The article uses the following sources of information: official statistics, research reports, professional periodicals, case studies.

Multicultural Teaching Competence of Korean Early Childhood Educators

Science.gov (United States)

Park, Sungok R.

2016-01-01

Discourse among early childhood education researchers increasingly emphasizes the need for teachers to better understand and support diversity in their classrooms. As part of a larger mixed-method study, this qualitative research illuminates Korean early childhood educators' multicultural teaching competence. While Korean classrooms are in…

Teaching with Rosy

CERN Multimedia

1981-01-01

The 'Rosy' system was developed at CERN around 1981 mainly as a teaching tool to educate engineers and technicians to the usage of microprocessors, which were then just appearing on the market. The system was roughly as powerful as an early AppleII computer, but it had a set of open interfaces to provide read-out and control of physics experiments. About 100 boxes were produced, and used also outside CERN.

Entrepreneurship Education in Health Care Education

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L. Salminen

2014-01-01

Full Text Available This study describes the content of entrepreneurship education in health care education and the kinds of teaching methods that are used when teaching about entrepreneurship. Health care entrepreneurship has increased in many countries in recent decades and there is evidence that entrepreneurs have also a role in public health care. Therefore the health care professionals need to be educated to have the entrepreneurial skills. Education in the field of health care is still based on traditional forms of teaching and does not give enough attention to the issue of becoming an entrepreneur. The data was collected from teachers (n=111 via e-mail from six Finnish polytechnics. The data were analysed statistically and the open-ended questions were analysed via content analysis. Approximately 23% of the teachers had taught about entrepreneurship. The most popular teaching methods were company visits and cases, lecturing, and project work. The courses dealt with establishing a company, entrepreneurship in general, and marketing. Nearly all of the teachers had cooperated with the entrepreneurs or with the companies in question. Approximately 33% of the teachers took entrepreneurship into consideration often in other courses related to entrepreneurship.

Insights of School Head About Marketing Education Services Through Digital Media

Directory of Open Access Journals (Sweden)

Samer Iqbal

2016-06-01

Full Text Available This study mainly focuses on the insights of a private school’s head pertaining to the use of digital media in educational marketing. The qualitative research paradigm was chosen for this study and in depth phenomenological interview was conducted from a head of a private school. Two themes were extracted from the data: Marketing educational services through digital media and its challenges, and digital media tool for marketing education services. The study revealed that the school head perceived the digital media to be cost-effective marketing strategy that was multidimensional and value-driven, but due to lack of awareness, skills, attitude, and sense of maturity among stakeholders, digital media was ignored and was not much used as a cost-effective marketing tool. Nevertheless, it is proposed that by hiring marketing personnel to promote services professionally, by aligning their strategies according to the demands of their customers, and by inviting customers’ voice on digital platforms, digital media can become a cost-effective and a valuable tool for mercerization of education.

Teaching Environmental Education through PBL: Evaluation of a Teaching Intervention Program

Science.gov (United States)

Vasconcelos, Clara

2012-04-01

If our chosen aim in science education is to be inclusive and to improve students' learning achievements, then we must identify teaching methodologies that are appropriate for teaching and learning specific knowledge. Karagiorgi and Symeo 2005) remind us that instructional designers are thus challenged to translate the philosophy of constructivism into current practice. Thus, research in science education must focus on evaluating intervention programs which ensure the effective construction of knowledge and development of competencies. The present study reports the elaboration, application and evaluation of a problem-based learning (PBL) program with the aim of examining its effectiveness with students learning Environmental Education. Prior research on both PBL and Environmental Education (EE) was conducted within the context of science education so as to elaborate and construct the intervention program. Findings from these studies indicated both the PBL methodology and EE as helpful for teachers and students. PBL methodology has been adopted in this study since it is logically incorporated in a constructivism philosophy application (Hendry et al. 1999) and it was expected that this approach would assist students towards achieving a specific set of competencies (Engel 1997). On the other hand, EE has evolved at a rapid pace within many countries in the new millennium (Hart 2007), unlike any other educational area. However, many authors still appear to believe that schools are failing to prepare students adequately in EE (Walsche 2008; Winter 2007). The following section describes the research that was conducted in both areas so as to devise the intervention program.

Technical universities beyond marketization: Educating the virtuous engineer

NARCIS (Netherlands)

Reijers, Wessel Hubert Maria

2015-01-01

In this paper, I argue that marketization trends affecting universities in general are strongly present in the management and education of technical universities. Partly, this is due to the historical background of the technical university as such, but marketization can nonetheless negatively affect

Improving near-peer teaching quality in anatomy by educating teaching assistants: An example from Sweden.

Science.gov (United States)

Johansson, Ellen; Holmin, Tobias E; Johansson, Bengt R; Braide, Magnus

2018-02-14

Peer-assisted learning has gained momentum in a variety of disciplines, including medical education. In Gothenburg, Sweden, medical students who have finished their compulsory anatomy courses have the option of working as teaching assistants (TAs). Teaching assistants provide small group teaching sessions as a complement to lectures given by faculty. Previously, TAs were left to handle the role as junior teachers by themselves, but since 2011, a continuation course in anatomy has been developed with the aim of providing the TAs better anatomy knowledge and guidance for teaching. The course was designed to comprise 7.5 ECTS credits (equivalent to 5 weeks of full-time studies), and today all TAs are required to take this course before undertaking their own teaching responsibilities. This study aims to compare course evaluations of TA teaching before and after the introduction of the anatomy continuation course, in order to understand how students perceived teaching performed by self-learned versus trained TAs. The results of this study demonstrate that there was a trend towards better teaching performed by trained TAs. The variability in rankings decreased significantly after the introduction of the continuation course. This was mainly due to an improvement among the TAs with the lowest levels of performance. In addition to comparing student rankings, TAs were interviewed regarding their experiences and perceptions within the continuation course. The course was generally positively regarded. The TAs described a sense of cohesion and appreciation since the institute invested in a course dedicated specifically for them. Anat Sci Educ. © 2018 American Association of Anatomists. © 2018 American Association of Anatomists.

AUGMENTED REALITY AS A TEACHING TOOL IN HIGHER EDUCATION

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Tashko Rizov

2015-06-01

Full Text Available Rapid development of the technology has influenced its inevitable entrance in the learning processes. Teachers are often challenged to use the appropriate educational technology in the process of teaching in order to ease the learning process of students. Introducing new technology in the teaching process should utilize the new technology in any possible way in order to assist the teacher in transferring the knowledge and assist the students in grasping that knowledge. This paper should emphasize the benefits of using augmented reality in higher education, by measuring outcomes of the students which used augmented reality as a teaching tool in the courses. Results from the survey imply that students show significantly improved results in increasing the interest, understanding and interiorizing the learning material. University teachers found that using augmented reality is significantly improving the learning process of students and their teaching process in a pedagogical and technical sense. 

"Whole" Ballet Education: Exploring Direct and Indirect Teaching Methods

Science.gov (United States)

Choi, Euichang; Kim, Na-ye

2015-01-01

The purpose of this study was to explore teaching methods for whole ballet in Korean ballet education. This study built upon a first phase of research that identified the educational content of "whole" ballet. Four dimensions were identified as the educational content: "physical," "cognitive," "emotional"…

The expansion of the education market and economization of education system: sociological analysis

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M. V. Klyov

2015-01-01

Full Text Available The authors’ attention is drawn to the phenomenon of marketing and economization, and the expansion of the education market. It is noted that universities and research institutes, hospitals and schools, the military and the church, newspapers and television stations, museums and opera houses – all of them are completely different types of organizations, but as well as several others over the past decades were subjects of economization. It is considered the concept of commodification (converting the product into a commodity in relation to subsistence production, quasi­goods, fake goods, real goods and fictitious capital. Overall, it is analyzed the understanding of the market economy of K. Polanyi, the role of information, knowledge and intellect in the post­industrial economy. It is alleged that in such circumstances, knowledge takes the form of the product. As knowledge is collectively produced and hasn’t got any deficiency (from an economic point of view, it is not competitive, it obtains the commodity form, being artificially scarce. The article is observed that the market mindset has a profound impact on the education system: from elementary to high school education goal is to collect as much information as possible for the purposes of the market.

Editorial: Learning, teaching and disseminating knowledge in business process management

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Jürgen Moormann

2012-12-01

Full Text Available Process-oriented thinking has become the major paradigm for managing companies and other organizations. The push for better processes has been even more intense due to rapidly evolving client needs, borderless global markets and innovations swiftly penetrating the market. Thus, education is decisive for successfully introducing and implementing Business Process Management (BPM initiatives. However, BPM education has been an area of challenge. This special issue aims to provide current research on various aspects of BPM education. It is an initial effort for consolidating better practices, experiences and pedagogical outcomes founded with empirical evidence to contribute towards the three pillars of education: learning, teaching, and disseminating knowledge in BPM.

Teaching Competences and Inclusive Education

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José María Fernández Batanero

2013-08-01

Full Text Available This paper focuses on teaching competencies that are conducive to good educational practices in relation to inclusion, from the perspective of teachers. The methodology employed in the study is descriptive/comprehensive, and of an exploratory nature. By means of four case studies, the perceptions of teachers from two secondary schools—characterized by the Spanish Educational Administration as having “good practices”— are examined. The techniques used for information collection in this study include documentary analysis, in-depth interviews and focus groups. The findings emphasize the importance of strategic skills, combined with innovation and creativity, among others.

Selling School: The Marketing of Public Education

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DiMartino, Catherine; Jessen, Sarah Butler

2018-01-01

This timely book outlines the growth and development of marketing and branding practices in public education. The authors highlight why these practices have become important across key fields within public education, including leadership and governance, budgeting and finance, strategic initiatives, use of new technology, the role of teachers in…

Transformation of Teaching Quality in Secondary School Education: Teachers' Conception

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Ojo, O. A; Adu, E. O

2017-01-01

Teaching is a versatile and valued exercise that is geared towards bringing about achievement in students' learning. In view of the importance of teaching, there is need for it to be effective and of good quality. Education in secondary school within South Africa is seen as an imperative sub-sector in the educational system that aids the growth of…

The Significance of an Educational Game in Teaching Politology

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Dvorkovaya, Marina Vasilievna; Kurenkova, Evgeniya Alekseevna

2015-01-01

Game-based learning is being increasingly used in teaching humanities. In teaching politology, it seems to bring the most effective results. Through educational games, learners can fully experience modeling particular situations in the job of a would-be political technologist, which would guarantee training professional politologists with maximum…

Teaching Moral Education: Principles of Instruction.

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Doris, Dennis A.

1978-01-01

A nonindoctrinating, sound theoretical and practical base upon which to develop the teaching of moral education relies on several principles: discussion of moral conflict situations; knowledge of the student's stage of moral development; guidance of developmental matches; encouragement of role taking; and focus on rational thinking. (JMF)

Academic Marketing

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Ecaterina Daniela ZECA

2017-06-01

Full Text Available Academic Marketing is an investment in a future dominated by The Forth Industrial Revolution and Globalization and not an expense. This aspect will basically alter our way to teach and to learn. In its dimensions, arguably changes will be like anything we has seen before. We try to assess how will be all unfold but, anyway, academic field response at this challenge should be integrated and comprehensive, involving all stakeholders both public and private sectors, because these changes herald upheaval of whole organizations. The educational service is a special one, delivered today but with effects in the future, the future of the individual, the future of generation, the future of nations. The educational service policy adapted to the requirements of time, brings to the front the opportunity of academic marketing. To analyze demand in a professional way, to measure trends and correlated university programs with the forecast demand for jobs, it is the subject. In the case of academic education, we are talking also about cost, distribution and promotion policies, but being a special service we also discuss about ethic boundaries. This work is an open chapter focusing studies on academic megamarketing, the work keeping up with the pace of change, students enrolment mobility, overtakes job market, and an imposed win-win-win formula, applied for students, local community and academic field.

On teaching styles of water educators and the impact of didactic training

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Pathirana, A.; Koster, J. H.; de Jong, E.; Uhlenbrook, S.

2012-10-01

Solving today's complex hydrological problems requires originality, creative thinking and trans-disciplinary approaches. Hydrological education that was traditionally teacher centred, where the students look up to the teacher for expertise and information, should change to better prepare hydrologists to develop new knowledge and apply it in new contexts. An important first step towards this goal is to change the concept of education in the educators' minds. The results of an investigation to find out whether didactic training influences the beliefs of hydrology educators about their teaching styles is presented. Faculty of UNESCO-IHE has been offered a didactic certification program named university teaching qualification (UTQ). The hypothesis that UTQ training will significantly alter the teaching style of faculty at UNESCO-IHE from expert/formal authority traits towards facilitator/delegator traits was tested. A first survey was conducted among the entire teaching staff (total 101, response rate 58%). The results indicated that there are significantly higher traits of facilitator and delegator teaching styles among UTQ graduates compared to faculty who were not significantly trained in didactics. The second survey which was conducted among UTQ graduates (total 20, response rate 70%), enquiring after their teaching styles before and after UTQ, corroborated these findings.

Improving the Accuracy of Outdoor Educators' Teaching Self-Efficacy Beliefs through Metacognitive Monitoring

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Schumann, Scott; Sibthorp, Jim

2016-01-01

Accuracy in emerging outdoor educators' teaching self-efficacy beliefs is critical to student safety and learning. Overinflated self-efficacy beliefs can result in delayed skilled development or inappropriate acceptance of risk. In an outdoor education context, neglecting the accuracy of teaching self-efficacy beliefs early in an educator's…

Teaching Sociology of Education in Canada: A Comparative Study of the "Two Solitudes"

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Jean-Pierre, Johanne

2013-01-01

This study aims to contribute to the fields of sociology of education and Canadian sociological teaching. English and French Canadian sociology of education course outlines were systematically analysed in order to assess how national context, language and internal divisions influence the undergraduate teaching of sociology of education. The…

Pedagogical Principles of Learning to Teach Meaningful Physical Education

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Ní Chróinín, Déirdre; Fletcher, Tim; O'Sullivan, Mary

2018-01-01

Background: Concerns that current forms of physical education teacher education (PETE) are not adequately providing teachers with the tools necessary for working with the realities and challenges of teaching physical education in contemporary schools has led some scholars to advocate for an approach that prioritises meaningfulness in physical…

INTEGRATING CHARACTER EDUCATION AND LOCAL GENIUS THROUGH BALABOLKA IN TEACHING LISTENING

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Yayuk Widyastuti Herawati

2016-07-01

Full Text Available Nowadays, moral education is booming since there are many juvenile delinquencies in Indonesia. As the president began to worry and pointed us, as teachers, to hold the very crucial role in educating our students to prepare the future of Indonesia, we feel that some breakthrough on the media also should contain character education as well as local wisdom. This paper is aimed to give an alternative way in preparing media for teaching listening which can accommodate what we want. I propose balabolka software as the good choice for the needs of Indonesian students in general. Here, we can create our own media in the form of MP3 by inserting the important ingredients of character education, and local wisdom inside the content of our English teaching, especially teaching listening. By doing this, we expect that moral education and local wisdom which, obviously, can change our students behavior can be inserted in the English lesson, especially for listening skill.

From the Teachings of Confucius to Western Influences: How Adult Education Is Shaped in Taiwan

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Wang, Victor C. X.; Farmer, Lesley S. J

2010-01-01

This article reports the results of a study designed to determine whether the teachings of Confucius (liberal and behavioral teaching approaches) or Western teaching approaches (humanistic, progressive, radical and analytic teaching approaches) shaped adult education in Taiwan. Thirty-nine randomly selected adult educators from three premium…

Culturally Responsive Teaching. Second Edition. Multicultural Education Series

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Gay, Geneva

2010-01-01

The achievement of students of color continues to be disproportionately low at all levels of education. More than ever, Geneva Gay's foundational book on culturally responsive teaching is essential reading in addressing the needs of today's diverse student population. Combining insights from multicultural education theory and research with…

[Evaluation of flipped classroom teaching model in undergraduates education of oral and maxillofacial surgery].

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Cai, Ming; Cao, Xia; Fang, Xiao; Wang, Xu-dong; Zhang, Li-li; Zheng, Jia-wei; Shen, Guo-fang

2015-12-01

Flipped classroom is a new teaching model which is different from the traditional teaching method. The history and characteristics of flipped classroom teaching model were introduced in this paper. A discussion on how to establish flipped classroom teaching protocol in oral and maxillofacial surgery education was carried out. Curriculum transformation, construction of education model and possible challenges were analyzed and discussed.

Continuous Improvement in Online Education: Documenting Teaching Effectiveness in the Online Environment through Observations

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Purcell, Jennifer W.; Scott, Heather I.; Mixson-Brookshire, Deborah

2017-01-01

Teaching observations are commonly used among educators to document and improve teaching effectiveness. Unfortunately, the necessary protocols and supporting infrastructure are not consistently available for faculty who teach online. This paper presents a brief literature review and reflective narratives of educators representing online education…

The Modular Market. Studies in Further Education.

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Theodossin, Ernest

Origins of modular courses and the module in British postcompulsory education are considered, along with characteristics of modules, credit transfer, five case studies, and marketing in further and higher education. A module is a measured part (or course) of an extended learning experience that leads to specified qualifications. A designated…

Strategies Used to Teach Mathematics to Special Education Students from the Teachers' Perspective

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Brown, Desline A.

2016-01-01

The perspectives of special education teachers on the strategies used to teach mathematics to special education students were examined in this dissertation. Three central research questions that guided the study are: (a) What were New York special education teachers' opinions about the methods they use to teach mathematics to special education…

Rewarding quality teaching in higher education: the evading dream ...

African Journals Online (AJOL)

Teaching, and specifically quality teaching, has for many centuries been the defining characteristic of the academic profession. However, since the dawning of the 20th century, it seems that the very basis of the global higher education institutional reward system is the belief that working with, contributing to, and pursuing ...

Integrating Curriculum: A Case Study of Teaching Global Education

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Ferguson-Patrick, Kate; Reynolds, Ruth; Macqueen, Suzanne

2018-01-01

Despite widespread support for integrated approaches to teaching, classroom practice reveals a lack of implementation. This paper explores challenges and opportunities in teaching an integrated curriculum, and connects this with the contemporary notion of a twenty-first century curriculum and pedagogy. A case study of Global Education (GE) is used…

PERAN DAN POTENSI KYAI PESANTREN DALAM PENGEMBANGAN LEMBAGA KEUANGAN SYARIAH DI PEKALONGAN Tinjauan WoM Marketing dan Buzz Marketing

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AM. M. Hafidz MS

2015-01-01

Full Text Available Because of their strenght, charisma, knowledge, authority in the boarding school, leverage influentality, expertise, and leverage social networks, Kyai Pesantren have the potential to market the Islamic Financial Institutions by creating buzz and WoM marketing. Their role as marketer could be (1 providing education and learning on Islamic economics, Syaria Islamic Institution and fiqh muamalah (2 building several business units to teach their students operationally and practically on Islamic economics (3 posing as Syaria Supervisory Board in existing Syaria Islamic Institution as Syaria compliance guardian (4 disseminating on Syaria Islamic Institution role to community when giving them a lecture.

SYSTEMIC RESEARCH MODEL OF DEVELOPMENT OF MARKETING THOUGHT AND EDUCATION IN CROATIA

OpenAIRE

Renko, Nataša

2001-01-01

The author conceived the model for systemic research of development of marketing thought and education in Croatia. The model consists of six elements which are completely interactive and have essential influence on development of marketing educational system. The model also helped to evaluate historical occurences which had preceded and influenced the present situation in Croatia, and which might have possible consequences to future development of marketing educational system in Croatia.

Overview of Didactic Methodical Organization of University Teaching by Bologna Concept of Higher Education

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Nedim Čirić

2016-01-01

Full Text Available Reassessment of the existing didactic-methodological organization within the University lectures as well as the role of students and University lecturers is a result of the current process of higher education reforms. The advancement of pedagogical and didactic-methodological competences of university lecturers represents an imperative in reaching a high quality education. The results of this research may function as a starting point in the self-evaluation of University lecturers. The point of this work was to present didactic and methodical elements of contemporary university teaching, according to Bologna concept of higher education, and position of students. Taking into consideration the very definition and didactic methodological structure and legality of teaching, researches related to representation of individual didactic and methodical elements of contemporary university teaching are presented, which relate to forms of teaching, methods of teaching and application of teaching and technical aids. In the context of the current reform of the high education and considering the Bologna Declaration it could be concluded that contemporary university teaching is marked with cooperative interactive teaching in which the position of students and teachers is defined as partnership.

Market Orientation in University: A Case Study

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Kuster, Ines; Aviles-Valenzuela, Maria Elena

2010-01-01

Purpose: The paper aims to analyse the relationship between market orientation (MO) and results in the field of higher education, considering the importance of university teaching staff MO in relation to satisfaction and establishing that this orientation is directly and positively affected by the MO of the upper hierarchical levels. The focus is…

A Marketing Perspective on Educational Games, Simulations and Workshops.

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Cryer, Patricia

1989-01-01

Examines the literature on marketing and uses the four elements of product, price, place, and promotion to elicit guidance for those who wish to market educational games, simulations, and workshops. Devising a marketing strategy centered on the customer is discussed, and the distinction between goods and services is described. (11 references)…

Finance and Credit. Curriculum Guide. Marketing and Distributive Education.

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Northern Illinois Univ., DeKalb. Dept. of Business Education and Administration Services.

Designed to be used with the General Marketing Curriculum Guide (ED 156 860), this guide is intended to provide the curriculum coordinator with a basis for planning a comprehensive program in the field of marketing and to allow marketing and distributive education teacher-coordinators maximum flexibility. It contains job competency sheets in ten…

Cooperative Learning: The Benefits of Participatory Examinations in Principles of Marketing Classes.

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Graham, Reginald A.; And Others

1997-01-01

Describes procedures for participatory examinations, a method for achieving student collaboration in marketing education. Suggests that the method teaches students group process, persuasion, teamwork, and other skills needed in the contemporary workplace. (SK)

See one, do one, teach one: advanced technology in medical education.

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Vozenilek, John; Huff, J Stephen; Reznek, Martin; Gordon, James A

2004-11-01

The concept of "learning by doing" has become less acceptable, particularly when invasive procedures and high-risk care are required. Restrictions on medical educators have prompted them to seek alternative methods to teach medical knowledge and gain procedural experience. Fortunately, the last decade has seen an explosion of the number of tools available to enhance medical education: web-based education, virtual reality, and high fidelity patient simulation. This paper presents some of the consensus statements in regard to these tools agreed upon by members of the Educational Technology Section of the 2004 AEM Consensus Conference for Informatics and Technology in Emergency Department Health Care, held in Orlando, Florida. Web-based teaching: 1) Every ED should have access to medical educational materials via the Internet, computer-based training, and other effective education methods for point-of-service information, continuing medical education, and training. 2) Real-time automated tools should be integrated into Emergency Department Information Systems [EDIS] for contemporaneous education. Virtual reality [VR]: 1) Emergency physicians and emergency medicine societies should become more involved in VR development and assessment. 2) Nationally accepted protocols for the proper assessment of VR applications should be adopted and large multi-center groups should be formed to perform these studies. High-fidelity simulation: Emergency medicine residency programs should consider the use of high-fidelity patient simulators to enhance the teaching and evaluation of core competencies among trainees. Across specialties, patient simulation, virtual reality, and the Web will soon enable medical students and residents to... see one, simulate many, do one competently, and teach everyone.

Trading in Futures: Why Markets in Education Don't Work.

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Lauder, Hugh; Hughes, David

Throughout the English-speaking world, and now Western Europe and parts of East Asia, parental choice and educational markets are being seen by politicians and policy advisors as the panacea to problems of low educational standards and social exclusion. This book tests the key assumptions underlying the faith in markets by linking an analysis of…

Evaluation of competence-based teaching in higher education: From theory to practice.

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Bergsmann, Evelyn; Schultes, Marie-Therese; Winter, Petra; Schober, Barbara; Spiel, Christiane

2015-10-01

Competence-based teaching in higher education institutions and its evaluation have become a prevalent topic especially in the European Union. However, evaluation instruments are often limited, for example to single student competencies or specific elements of the teaching process. The present paper provides a more comprehensive evaluation concept that contributes to sustainable improvement of competence-based teaching in higher education institutions. The evaluation concept considers competence research developments as well as the participatory evaluation approach. The evaluation concept consists of three stages. The first stage evaluates whether the competencies students are supposed to acquire within the curriculum (ideal situation) are well defined. The second stage evaluates the teaching process and the competencies students have actually acquired (real situation). The third stage evaluates concrete aspects of the teaching process. Additionally, an implementation strategy is introduced to support the transfer from the theoretical evaluation concept to practice. The evaluation concept and its implementation strategy are designed for internal evaluations in higher education and primarily address higher education institutions that have already developed and conducted a competence-based curriculum. Copyright © 2015 Elsevier Ltd. All rights reserved.

An Exploratory Study of Cross-Functional Education in the Undergraduate Marketing Curriculum

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Crittenden, Victoria L.; Wilson, Elizabeth J.

2006-01-01

In response to calls from both business practitioners and educators, this research explores the extent to which undergraduate marketing education is delivered with a cross-functional perspective. Given that marketing is often recognized as a boundary-spanning role within companies, marketing department chairs were asked to report on…

The Nature of Stakeholder Satisfaction with Marketing Education

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Taylor, Steven A.; Judson, Kim

2014-01-01

The current article represents a cautionary tale in continuing emerging marketization practices as the dominant form of marketing with higher education. Specifically, a review of three important emerging literature streams (i.e., quality-of-life, service-dominant logic, and stakeholder orientation) all appear to support calls for moving beyond…

Adopting a Models-Based Approach to Teaching Physical Education

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Casey, Ashley; MacPhail, Ann

2018-01-01

Background: The popularised notion of models-based practice (MBP) is one that focuses on the delivery of a model, e.g. Cooperative Learning, Sport Education, Teaching Personal and Social Responsibility, Teaching Games for Understanding. Indeed, while an abundance of research studies have examined the delivery of a single model and some have…

Synergies and Balance between Values Education and Quality Teaching

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Lovat, Terence J .

2010-01-01

The article will focus on the implicit values dimension that is evident in research findings concerning quality teaching. Furthermore, it sets out to demonstrate that maximizing the effects of quality teaching requires explicit attention to this values dimension and that this can be achieved through a well-crafted values education program.…

Are we References to Ourselves? Taking Stock of Academy of Marketing Conference Proceedings and their Role in Academic Education in Marketing

OpenAIRE

Francisco Giovanni David Vieira; Universidade Estadual de Maringá; Josiane Silva de Oliveira; Universidade Federal do Rio Grande do Sul; André Torres Urdan; EAESP - Fundação Getúlio Vargas

2012-01-01

   This paper approaches academic education in the field of marketing through academic production within the field itself. It presupposes that marketing publications are the main starting point for education in marketing, and analyzes whether the academic production of marketing scholars becomes a reference to the research developed by these scholars themselves. The empirical reference adopted for the investigation was the Academy of Marketing Conference proceedings, involving a lo...

Extended Piano Techniques and Teaching in Music Education Departments

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Akbulut Demirci, Sirin; Sungurtekin, Mete; Yilmaz, Nilüfer; Engür, Doruk

2015-01-01

The article is composed of the results of the study carried out within the scope of the project entitled "Extended Piano Techniques and Teaching in Music Education Departments." Within the scope of the project, 16 students taking education at Music Education Department, Uludag University, learned six pieces composed for the project via…

Introduction: Educative innovation and teaching improvement: path and some ideas

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Pedro Miralles Martínez

2012-04-01

Full Text Available Educative innovation has to be the main field of research on Education. Research on education has to be coalesced with innovation in order to prevent the division between scientific research and teaching. Therefore, both have to be conceived at the same time taking into account teaching and its challenges during the research processInnovation consists in a process of planning and improvement. Innovation implies a change in school practices: to design and built them. However, changes are difficult to set and need time. Furthermore, schools' organization is difficult to change because its complexity and its resistance to change.The aim of this paper is to set out the main issues on innovation on education. How to think education and innovation to learn how to do something new on education? We suggest building a collective project with the engagement of the school’s staff. Furthermore, we recommend to create working groups and that their results on innovation will be disseminate to the rest of the teachers; as well as, to involve all teachers in building a working atmosphere based on experiences’ exchanges and collaboration among peers. We do suggest that those teachers, which innovate in their classrooms, should be promoted to new positions and be encouraged. Therefore, teaching improvement and a better education could be reaching.

Moving toward New Horizons for Marketing Education: Designing a Marketing Training for the Poor in Developing and Emerging Markets

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Teklehaimanot, Mebrahtu L.; Ingenbleek, Paul T. M.; Tessema, Workneh K.; van Trijp, Hans C. M.

2017-01-01

In recent years, marketing education has broadened to poor people in developing and emerging countries. In this article, the authors use four empirical studies that apply well-established training design procedures to design a marketing training program for Ethiopian pastoralists. Because pastoralists operate in extremely remote, traditional, and…

The Impact of The Stock Market Game on Financial Literacy and Mathematics Achievement: Results from a National Randomized Controlled Trial

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Hinojosa, Trisha; Miller, Shazia; Swanlund, Andrew; Hallberg, Kelly; Brown, Megan; O'Brien, Brenna

2010-01-01

The Stock Market Game[TM] is an educational program supported by the Securities Industry and Financial Markets Association (SIFMA) Foundation for Investor Education. The program is designed to teach students the importance of saving and investing by building their financial literacy skills. The primary focus of the study was to measure the impact…

Does outsourcing paramedical departments of teaching hospitals affect educational status of the students?

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Moslehi, Shandiz; Atefimanesh, Pezhman; Sarabi Asiabar, Ali; Ahmadzadeh, Nahal; Kafaeimehr, Mohamadhosein; Emamgholizadeh, Saeid

2016-01-01

There is an increasing trend of outsourcing public departments. Teaching hospitals also outsourced some of their departments to private sectors. The aim of this study was to investigate and compare the educational status of students in public and outsourced departments of teaching hospitals affiliated to Iran University of Medical Sciences. This study was conducted in six teaching hospitals of Iran University of Medical Sciences, which had public and outsourced teaching departments in 2015. One hundred fifty students from the departments of radiology, physiotherapy and laboratory participated in this study and their perceptions about their educational status were assessed. A valid and reliable questionnaire was used; participation in the study was voluntary. Descriptive statistics such as mean (SD), t-test and Kolmogorov-Smirnov were used. No difference was detected between the educational status of students in public and outsourced departments of radiology, physiotherapy and laboratory (p>0.05). Based on the students' perception, the private sectors could maintain the educational level of the teaching departments similar to the public departments. It is recommended to involve all the stakeholders such as hospital administrators, academic staff and students in the decision- making process when changes in teaching environments are being considered.

Tertiary Educational Institutions for Teaching, Research and Development

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Amoo, Sikiru A.

2014-01-01

This paper examines the quality of teaching and research in developing human resources to facilitate the development of tertiary education in the nation. It discusses the challenges and the roles of research in higher education. The author argues that the combination of content and pedagogical knowledge could help to develop human resources for…

Higher Education: The Online Teaching and Learning Experience

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Barr, Betty A.; Miller, Sonya F.

2013-01-01

Globally, higher education, as well as K-12, utilizes online teaching to ensure that a wide array of learning opportunities are available for students in a highly competitive technological arena. The most significant influence in education in recent years is the increase and recognition of private for-profit adult distance and online education…

Making Education Markets through Global Trade Agreements

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Robertson, Susan L.

2017-01-01

This paper uses the global trade negotiations and agreements, which include education sectors as potentially tradable services, to show the complex processes at work in making global education markets. Drawing on the work of Jens Beckert and others, I focus on the micro-processes of making capitalist orders and the challenges at hand in bringing…

Design and Development of 3D Printed Teaching Aids for Architecture Education

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Song, Min Jeong; Ha, Euna; Goo, Sang-Kwon; Cho, JaeKyung

2018-01-01

This article describes how the implementation of 3D printing in classrooms has brought many opportunities to educators as it provides affordability and accessibility in creating and customizing teaching aids. The study reports on the process of fabricating teaching aids for architecture education using 3D printing technologies. The practice-based…

Teaching About Climate Change in Medical Education: An Opportunity.

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Maxwell, Janie; Blashki, Grant

2016-04-26

Climate change threatens many of the gains in development and health over the last century. However, it could also be a catalyst for a necessary societal transformation to a sustainable and healthy future. Doctors have a crucial role in climate change mitigation and health system adaptation to prepare for emergent health threats and a carbon-constrained future. This paper argues that climate change should be integrated into medical education for three reasons: first, to prepare students for clinical practice in a climate-changing world; secondly, to promote public health and eco-health literacy; and finally, to deepen existing learning and strengthen graduate attributes. This paper builds on existing literature and the authors' experience to outline potential learning objectives, teaching methods and assessment tasks. In the wake of recent progress at the United Nations climate change conference, COP-21, it is hoped that this paper will assist universities to integrate teaching about climate change into medical education. Significance for public healthThere is a strong case for teaching about climate change in medical education. Anthropogenic climate change is accepted by scientists, governments and health authorities internationally. Given the dire implications for human health, climate change is of fundamental relevance to future doctors. Integrating climate change into medical education offers an opportunity for future doctors to develop skills and insights essential for clinical practice and a public health role in a climate-changing world. This echoes a broader call for improved public health literacy among medical graduates. This paper provides medical schools with a rationale and an outline for teaching on climate change.

An efficient and effective teaching model for ambulatory education.

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Regan-Smith, Martha; Young, William W; Keller, Adam M

2002-07-01

Teaching and learning in the ambulatory setting have been described as inefficient, variable, and unpredictable. A model of ambulatory teaching that was piloted in three settings (1973-1981 in a university-affiliated outpatient clinic in Portland, Oregon, 1996-2000 in a community outpatient clinic, and 2000-2001 in an outpatient clinic serving Dartmouth Medical School's teaching hospital) that combines a system of education and a system of patient care is presented. Fully integrating learners into the office practice using creative scheduling, pre-rotation learning, and learner competence certification enabled the learners to provide care in roles traditionally fulfilled by physicians and nurses. Practice redesign made learners active members of the patient care team by involving them in such tasks as patient intake, histories and physicals, patient education, and monitoring of patient progress between visits. So that learners can be active members of the patient care team on the first day of clinic, pre-training is provided by the clerkship or residency so that they are able to competently provide care in the time available. To assure effective education, teaching and learning times are explicitly scheduled by parallel booking of patients for the learner and the preceptor at the same time. In the pilot settings this teaching model maintained or improved preceptor productivity and on-time efficiency compared with these outcomes of traditional scheduling. The time spent alone with patients, in direct observation by preceptors, and for scheduled case discussion was appreciated by learners. Increased satisfaction was enjoyed by learners, teachers, clinic staff, and patients. Barriers to implementation include too few examining rooms, inability to manipulate patient appointment schedules, and learners' not being present in a teaching clinic all the time.

Using qualitative research in educational marketing

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Brătucu, G.

2012-01-01

Full Text Available To achieve a competitive school, it is necessary that this should always be connected to the environment, education market and beneficiaries. Information is a necessary condition, one of the primary resources to scientifically substantiate strategic planning. The research process is indispensable for the scientific substantiation of decisions, reducing uncertainty issues. It provides information about educational service users, their behaviour and the environment, absolutely necessary for designing and implementing future plans and strategies.

Education and Labour Market in the OECD-CERI Educational Indicators Project.

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Micali, Aurea

The Organization for Economic Cooperation and Development (OECD-CERI) Educational Indicators Project (INES), initiated in 1988, is described in this paper, which focuses on the development of "Network B" to study education and labor market destinations (Network B is one of four networks set up by the project, each of which was assigned a different…

THE LABOR MARKET AND THE EDUCATION OF ODONTOLOGY STUDENTS: THE PARADIGM OF CHANGE

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Adriano Maia dos Santos

2006-12-01

Full Text Available This is a review article that discusses the education of the student majoring in dentistry and the perspectives of the labor market. It points out the necessity of new pedagogical and philosophical approaches in the construction of knowledge in the practice and the performance of the future dentist. It evaluates aspects present in the teaching-learning process within the dentists formation mentioning some limits and possibilities of change. The article discusses a new model of integrality in the teaching, research and extension process as a theoretical-conceptual matrix that guarantees the construction of dentistry that is in tune with the Brazilian National Health System, acting in such a manner to be able to answer the requirements of the community. The article does a short historical review of the insertion of dentistry in the public health policies. Eventually it ponders the responsibility of the universities as to the major of professionals having not only the competence in technical questions inherent to the core knowledge of dentistry, but also having the ability to lead, administer/manage, make decisions, communicate and interact with different areas of knowledge in an intersectorial, interdisciplinary and multiprofessional way

Paradigm Shift in Language Teaching and Language Teacher Education

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Elaine Ferreira do Vale Borges

2014-11-01

Full Text Available In this article, I intend to conduct a short literature review and discussion about paradigm shift in language teaching and language teacher education from Cartesian to the complexity paradigm. For that, I use the Kuhnian notion of scientific revolution to present a short compilation of works related to paradigm shift in different sciences, including psychology, linguistics and, more emphatically, applied linguistics. The main proposal is to show the evolutions of paradigm shift in language and social sciences and its impact on the emergence of the complexity paradigm in language teaching and language teacher education fields.

Using the Process of Disruption to Find New Markets and to Develop New Marketing Programs for Management Education

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Somers, Mark John

2009-01-01

The market for management education has grown rapidly over the past 40 years. However, increasing competition stemming from new entrants such as for-profit universities and from the globalization of management education have changed the dynamics of the market thereby presenting business schools with difficult challenges. The process of disruption…

Main trends of the international market of educational services

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T. I. Chinaeva

2017-01-01

Full Text Available The world education system everything will more be transformed to the multi-billion industry, one of the profitable directions of which is training of foreign students. Creation and development of successfully functioning system of the international education, attraction of a significant amount of foreign students are not only to increase the budget of higher education institution and to lift its prestige, but also and a method of promotion of policy, culture, economy, a conduct of life of the host country home. With respect there to research and practical interest has studying and the analysis of the main directions of development of the international market of educational services. This article in which changes of the main indicators reflecting the main vectors of export of education in the leading countries - exporters and in our country are considered is also devoted to these questions.The purpose of work is the analysis of development of the international market of educational services in recent years. The analysis of analytical and statistical information on the processes happening in this area, both at the international level, and in Russia is the basis.In the course of the research the methods of the analytical and logical analysis on the basis of statistical data promoting more detailed studying of dynamic and structural changes of the social and economic phenomena and processes were used.In general for the last 30 years the extent of the international student’s mobility increased more than by 6 times. The international educational market constantly develops, increasing the turnover. However flows of the international students periodically change the orientation, both on countries of source, and over the countries of training. At the same time it is possible to note that changes in structure of the largest countries recipients happen more slowly, than as a part of the countries delivering foreign students. The largest world sources of

Inspiring Educators to Teach Wind Energy

Science.gov (United States)

Perez, Gustavo

2013-01-01

The need to teach students about alternative energy will continue to gain importance given the increasing growth and demands of the renewable energy industry. This article describes an activity focused on wind energy that the author introduced at the Annual STEM Symposium sponsored by Texas's Region One Education Service Center that can be…

Teaching Inductive Reasoning in Primary Education.

Science.gov (United States)

de Koning, Els; Hamers, Jo H. M.; Sijtsma, Klaas; Vermeer, Adri

2002-01-01

Used a three-phase teaching procedure based on the development of metacognition to extend emphasis on inductive reasoning in primary education to Grades 3 and 4. Found that teachers could apply the programs as intended, but needed support to shift attention from reasoning product to reasoning process. Program learning effects indicated that better…

Undergraduate radiology education in private and public teaching hospitals in Karachi, Pakistan: teaching duties, methodologies, and rewards

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Nadeem, Naila; Khawaja, Ranish Deedar Ali; Beg, Madiha; Naeem, Muhammad; Majid, Zain

2013-01-01

Background In an integrated method of education, medical students are introduced to radiology in their preclinical years. However, no study has been conducted in Pakistan to demonstrate an academic framework of medical radiology education at an undergraduate level. Therefore, we aimed to document and compare the current level of teaching duties, teaching methodologies, and teaching rewards among radiologists and residents in private and public teaching hospitals in Karachi, Pakistan. Methods A survey was conducted among 121 radiologists and residents in two private and two public teaching hospitals in Karachi, Pakistan. Radiologists who were nationally registered with the Pakistan Medical and Dental Council either part-time or full-time were included. Radiology residents and fellows who were nationally registered with the Pakistan Medical and Dental Council were also included. Self-administered questionnaires addressing teaching duties, methods, and rewards were collected from 95 participants. Results The overall response rate was 78.51% (95/121). All of the radiologists were involved in teaching residents and medical students, but only 36% reported formal training in teaching skills. Although most of the respondents (76%) agreed that medical students appeared enthusiastic about learning radiology, the time spent on teaching medical students was less than five hours per week annually (82%). Only 37% of the respondents preferred dedicated clerkships over distributed clerkships (41%). The most common preferred teaching methodology overall was one-on-one interaction. Tutorials, teaching rounds, and problem-based learning sessions were less favored by radiologists than by residents. Teaching via radiology films (86%) was the most frequent mode of instruction. Salary (59%) was the most commonly cited teaching reward. The majority of respondents (88%) were not satisfied with their current level of teaching rewards. Conclusion All radiologists and residents working in an

Law and Marketing: Implications for the Secondary Curriculum.

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Beck-Dudley, Caryn L.; Stull, William A.

1990-01-01

Provides a basic understanding of some of the legal issues that should be included in a secondary education marketing curriculum. Teaching legal concepts in the areas of contract, antitrust, agency, employment law, and finance is an excellent way to introduce students to legal problems they may encounter in business. (Author)

Marketing health educators to employers: survey findings, interpretations, and considerations for the profession.

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Gambescia, Stephen F; Cottrell, Randall R; Capwell, Ellen; Auld, M Elaine; Mullen Conley, Kathleen; Lysoby, Linda; Goldsmith, Malcolm; Smith, Becky

2009-10-01

In July 2007, a market research report was produced by Hezel Associates on behalf of five sponsoring health education profession member organizations and the National Commission for Health Education Credentialing. The purpose of the survey was to learn about current or potential employers' knowledge, attitudes, and behaviors toward health educators and the health education profession and their future hiring practices. This article presents the background leading up to the production of this report, the major findings of the survey of employers, recommendations from the market research group regarding core messages, and implications for the profession having discovered for the first time information about employers' understanding of professionally prepared health educators. The article discusses the umbrella and key messages that may be incorporated into a marketing plan and other recommendations by the firm that should assist health educators in marketing the profession. Furthermore, this article presents reactions by leaders in this field to these messages and recommendations and concludes with next steps in this project and a call for the overall need to market the profession of health education.

Value Informed Conception, Design, Implementation and Operation of Education and Teaching Activities

DEFF Research Database (Denmark)

Nielsen, Michael Havbro Faber; Nielsen, Linda

2017-01-01

In the present paper we take basis in the basic postulate that the objective of education and teaching is value creation. With this setout we take up two implications, namely: i) decision analysis is the logical choice of management framework for conceiving, designing, implementing and operating ...... (CDIO) education and teaching activities and ii) a thorough, transparent and continuously informed discourse is necessary among all stakeholders to education on what this “value” actually is....

reflections from the 45th World Assembly on Education for Teaching

African Journals Online (AJOL)

... economic growth, they impact on the expectations for quality education and training. ... Against this background, education for teaching in a globalised economic ... characteristics that pose a major challenge to higher education institutions.

Medical Education: Entrusting Faith in Bedside Teaching

Directory of Open Access Journals (Sweden)

Saurabh RamBihariLal Shrivastava

2014-05-01

Full Text Available Globally, patient safety and quality of health care services are the predominant challenges faced by the health care industry. To produce competent doctors it is essential to inculcate skills such as clinical reasoning, critical thinking, and self-directed learning among the medical students. Bedside teaching is a common teaching format in medical education where students are taught in an interactive manner with real patients in hospital wards which help them in acquiring the medical skills and interpersonal behavior necessary for their daily practice as doctors.

Positioning Continuing Education Computer Programs for the Corporate Market.

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Tilney, Ceil

1993-01-01

Summarizes the findings of the market assessment phase of Bellevue Community College's evaluation of its continuing education computer training program. Indicates that marketing efforts must stress program quality and software training to help overcome strong antiacademic client sentiment. (MGB)

Annotated Bibliography of Dr Salmani Nodoushan's Research on Education and Language Teaching

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Etemadfar Kashani, Abbas Ali

2016-01-01

This is an annotated bibliography of the research conducted on education and language teaching and assessment by Dr. Mohammad Ali Salmani Nodoushan in the past 25 years. This bibliography is a precise picture of the current state of education and language teaching and assessment in Iran. Dr. Salmani Nodoushan is the most distinguished Iranian…

Power, Perceptions, and Relationships: A Model of Co-Teaching in Higher Education

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Morelock, John R.; Lester, Marlena McGlothlin; Klopfer, Michelle D.; Jardon, Alex M.; Mullins, Ricky D.; Nicholas, Erika L.; Alfaydi, Ahmed S.

2017-01-01

Co-teaching has historically been used in K-12 education to provide students with disabilities access to general curriculum; therefore, much of the co-teaching literature has focused on the K-12 population. Research on collegiate co-teaching has been more limited and largely focused on the advantages and disadvantages of co-teaching, omitting…

Health status of teachers who teach physical education

OpenAIRE

Petan, Mateja

2012-01-01

The theoretical part of this thesis describes the most common health problems, defects, and injuries faced by physical education teachers in elementary schools and those who are involved in the sports education process. Presented are occupational diseases and injuries occurring among employees in the education profession. In the second, empirical part, I explored the health problems and disabilities that teachers most often face and whether these types of problems are related to the teaching ...

A Reconceptualization of the Marketing Mix: Using the 4 C's To Improve Marketing Planning in Higher Education.

Science.gov (United States)

Wasmer, D. J.; Williams, James R.; Stevenson, Julie

1997-01-01

Higher education institutions have increasingly adopted marketing principles to achieve institutional objectives. However, direct application of the traditional marketing mix as characterized by four P's (product, price, place, promotion) can be problematic. A reconceptualization of the marketing mix applies four C's: concept (mix of goods and…

Teaching and learning theories, and teaching methods used in postgraduate education in the health sciences: a systematic review protocol.

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McInerney, Patricia A; Green-Thompson, Lionel P

2017-04-01

The objective of this scoping review is to determine the theories of teaching and learning, and/or models and/or methods used in teaching in postgraduate education in the health sciences. The longer term objective is to use the information gathered to design a workshop for teachers of postgraduate students.The question that this review seeks to answer is: what theories of teaching and learning, and/or models and/or methods of teaching are used in postgraduate teaching?

Application of the activation model in the education/teaching of future food engineers

Directory of Open Access Journals (Sweden)

Mijić Ljubica

2006-01-01

Full Text Available Some problems during the course of chemical education in junior colleges may arise due to the usage of prescribed text books and fixed education plans and programs. Considering that the goal of modern chemical education is the training of qualified, research-capable students, it appears necessary to carry out investigation in chemical education as a whole, starting with elementary and all the way to the university level. The purpose of such investigations is the increased efficiency and quality of student knowledge. Knowing that modern chemical teaching is independent student work, students should be active subjects in the teaching process. It is expected that students are capable to make decisions by themselves and to take full responsibility for them. So, in order for students to be active subjects in the teaching process, it is necessary to modernize teaching, which assumes active work techniques.

The Dynamics of "Market-Making" in Higher Education

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Komljenovic, Janja; Robertson, Susan L.

2016-01-01

This paper examines what to some is a well-worked furrow; the processes and outcomes involved in what is typically referred to as "marketization" in the higher education sector. We do this through a case study of Newton University, where we reveal a rapid proliferation of market exchanges involving the administrative division of the…

An Application of the Marketing Mix to Adult Education.

Science.gov (United States)

Buchanan, Wray; Hoy, Frank

1983-01-01

Discusses the experience of a major university in applying the concept of the marketing mix to an adult education program. The concept requires the understanding of the interdependence of the four Ps of marketing: product, place, price, and promotion. (JOW)