Francisco Giovanni David Vieira; Universidade Estadual de Maringá; Josiane Silva de Oliveira; Universidade Federal do Rio Grande do Sul; André Torres Urdan; EAESP - Fundação Getúlio Vargas
This paper approaches academic education in the field of marketing through academic production within the field itself. It presupposes that marketing publications are the main starting point for education in marketing, and analyzes whether the academic production of marketing scholars becomes a reference to the research developed by these scholars themselves. The empirical reference adopted for the investigation was the Academy of Marketing Conference proceedings, involving a lo...
Francisco Giovanni David Vieira
Full Text Available This paper approaches academic education in the field of marketing through academic production within the field itself. It presupposes that marketing publications are the main starting point for education in marketing, and analyzes whether the academic production of marketing scholars becomes a reference to the research developed by these scholars themselves. The empirical reference adopted for the investigation was the Academy of Marketing Conference proceedings, involving a longitudinal study covering a three-year period from 2007 to 2009. The main results reveal that academic marketing research published through the Academy of Marketing Conference proceedings have not been an important reference for the scholars who publish papers in the proceedings. This puts into perspective the role played by the Academy of Marketing Conference proceedings as a reference for marketing scholars as well as a reference for education in marketing and transformational marketing in itself. Final remarks concerning theoretical and educational implications are provided at the end. DOI: 10.5585/remark.v11i1.2290
The North American energy landscape is evolving: markets are in transition and regulatory roles are shifting. Regulators, government policy makers, and industry representatives exchanged information concerning the changes facing regulatory agencies, industry and energy users. The eleven sessions of the conference were entitled: (1) the future of the regulator in a continental energy market, (2) gas markets in transition, (3) electricity markets in transition (including Regional Transmission Organization/Standard Market Design issues), (4) are open access markets the answer? (5) the changing face of regulation, what's up? (6) energy policy updates in British Columbia and Atlantic Canada, (7) Ontario electricity update and deregulation one year later, (8) northern issues, (9) intervener funding, (10) affiliate transactions, regulatory and business issues, and (11) cost of capital update. The conference featured 43 presentations, of which two were indexed separately for inclusion in the database. refs., tabs., figs
The North American energy landscape is evolving: markets are in transition and regulatory roles are shifting. Regulators, government policy makers, and industry representatives exchanged information concerning the changes facing regulatory agencies, industry and energy users. The eleven sessions of the conference were entitled: (1) the future of the regulator in a continental energy market, (2) gas markets in transition, (3) electricity markets in transition (including Regional Transmission Organization/Standard Market Design issues), (4) are open access markets the answer? (5) the changing face of regulation, what's up? (6) energy policy updates in British Columbia and Atlantic Canada, (7) Ontario electricity update and deregulation one year later, (8) northern issues, (9) intervener funding, (10) affiliate transactions, regulatory and business issues, and (11) cost of capital update. The conference featured 43 presentations, of which two were indexed separately for inclusion in the database
McComas, Marcella, Ed.
Eight presentations are included in these proceedings: "Concerns of Secondary, Marketing Education Teachers in Illinois: Implications for the Profession" (Ralph Wray); "Differences in Self-Concept and Achievement of Vocational, Academic, and Academic-Vocational Students" (Margie Crocker, Jack Crocker); "The Identification of Critical Areas…
The Marketing 6 congress has taken place in Cannes (France) from May 31 to June 2, 1995, with 600 participants from about 20 countries. It was organized by the Intergas Marketing Organization which concerns 19 member countries distributed worldwide. This paper is a report of this congress and is organized as a series of articles. The first article gives a first overview of the congress and a synthesis of the oral communications from natural gas industry personalities. The following articles are summaries of the talks given in each theme: the residential sector (customers services and information, heat and apparatus selling, safety control, improvement and optimization of natural gas use); the tertiary sector (stakes, engineering, market, and assets of natural gas, weaknesses, strategies and action plans); the industrial sector (technical assistance, customers service, wastes valorization and elimination, environment protection, low-power gas turbines); natural gas propulsion systems (vehicle refueling system), cogeneration and power production (gas turbine and fuel cells). Four round-tables were also organized on the following topics: communication (opportunities, targets, threats); environment (air quality, noise, wastes, soils and ground waters quality, materials recycling, apparatus adjustments and performances, new products, counsels); natural gas marketing in Central Europe countries; marketing studies. (J.S.). 1 fig. 15 photos
Stancil, Ronald A., Sr.
This article discusses the Marketing Education program at West Haven (CT) High School in West Haven, Connecticut, that promotes skills for life and attributes, enhances the academic program, and develops leaders out of ordinary students through an interactive curriculum. The three components of West Haven's marketing and management program are (1)…
Roelofsen, E.; Verbeeten, F.; Mertens, G.
We examine whether market participants learn from the information that is disseminated during the Q-and-A section of conference calls. Specifically, we investigate whether stock prices react to information on intangible assets provided during conference calls, and whether conference calls
This synthesis report summarizes a conference organized to examine the current situation regarding the continuing education and training of adults in the European Community and to formulate proposals for action. Some 60 conference participants examined various research reports, conducted discussions, and presented papers on three major topics:…
Many educators attended the World Conference on Education for All in March 1990 in Thailand. To meet the goal of education for all, they need to attain enough resources to provide basic education to everyone who wants it. They also must guarantee that the education is efficient and effective. The toughest task is gaining the support of parents of those children needing primary education. Social marketing techniques may be able to generate the needed enthusiasm for education among parents. It must lead parents to toss aside the common belief that education is primarily a way to secure employment and a steady income. A national campaign to better parent participation and the quality of education should emphasize 6 areas. It should stress that eating a balanced breakfast and overall good nutrition increase a child's ability to concentrate and do well in school. The campaign must also emphasize attendance of both students and teachers thereby providing continuity and allowing students to build on past knowledge. Research indicates that homework strengthens achievement, therefore parents need to provide guidance and encouragement for their children while at home. Social marketing can further increase primary school attendance by promoting parent participation in school activities. It can also inform parents about the performance responsibilities of teachers and administrators so they can remind educators what they are expected to accomplish. In some countries, resources from the government are insufficient, so social marketing can encourage community incentive programs bound to satisfying specific educational standards. Educators and social marketers need to work together to empower parents to make education for all come true.
Kotler, Philip; And Others
As a discipline, marketing can offer several things of value to the National Institute of Education (NIE), both with respect to its design function and its dissemination. This report identifies those items that marketing can offer NIE and explains how they could be used. The authors maintain that NIE can profit from marketing's (1) emphasis on…
An Odyssey into the New Millennium: Rediscover 21st Century Business & Marketing Education. Proceedings of the Annual Atlantic Coast Business & Marketing Education Conference (18th, Raleigh, North Carolina, February 15-17, 2001).
Tucker, Sheila, Ed.
The following 13 papers on business and marketing education are included in this document: "Internet Marketing" (Herb Brown, Jerry Kandies); "Disk This . . . Paper Flow on the Go!" (Mary Evans, Wilbur Whitley); "Production and Evaluation of On-Line Tutorials" (Margie Gallagher, Evelyn Farrior, Jane Geissler);…
Moro, Michele; Menegatti, Emanuele
This book includes papers presented at the International Conference “Educational Robotics 2016 (EDUROBOTICS)”, Athens, November 25, 2016. The papers build on constructivist and constructionist pedagogy and cover a variety of topics, including teacher education, design of educational robotics activities, didactical models, assessment methods, theater robotics, programming & making electronics with Snap4Arduino, the Duckietown project, robotics driven by tangible programming, Lego Mindstorms combined with App Inventor, the Orbital Education Platform, Anthropomorphic Robots and Human Meaning Makers in Education, and more. It provides researchers interested in educational robotics with the latest advances in the field with a focus on science, technology, engineering, arts and mathematics (STEAM) education. At the same time it offers teachers and educators from primary to secondary and tertiary education insights into how educational robotics can trigger the development of technological interest and 21st c...
(Leading abstract). The conference ''Bioenergy '97: Nordic Bioenergy Conference, market, environment and technology'' took place in Oslo, Norway, 7-8 Oct 1997. The conference papers are grouped under three headings: (1) The nordic energy market. 12 papers. (2) Production and sale of biofuels. 8 papers. (3) Conversion and utilization of biofuels. With subsections New technologies, 4 papers, and Power/heat production from biofuels, 4 papers
The education market emerged in China since 1990s, which triggered heated debate among education circle. This paper explores the development forms which education market took on, analyses its pros and cons and investigates the measures should be adopted to revamp the holes of the unripe education market. (Contains 6 footnotes.)
Cotoia, Anthony M.
Suggests that educators lack understanding of the nature of marketing and the collegiate product. Establishes priorities for developing a marketing plan, identifies the potential benefits and inevitable problems of a marketing program, and offers examples of successful promotional activities. (DMM)
The main subject of this thesis is the area of marketing for educational institutions. First part is focused on general theoretical aspects of marketing of services, specificity of marketing for educational institutions and marketing communication. The operative part attends to a selection of an educational institution, an execution of an analysis of internal and external environment of the school, an implementation of a marketing research recognizing image of the school and based on that des...
This book comprises the proceedings of the International Conference on Transformations in Engineering Education conducted jointly by BVB College of Engineering & Technology, Hubli, India and Indo US Collaboration for Engineering Education (IUCEE). This event is done in collaboration with International Federation of Engineering Education Societies (IFEES), American Society for Engineering Education (ASEE) and Global Engineering Deans' Council (GEDC). The conference is about showcasing the transformational practices in Engineering Education space.
Bureau of Occupational and Adult Education (DHEW/OE), Washington, DC. Div. of Vocational and Technical Education.
The conference report on cooperative vocational education contains four main sections. The first, background papers, contains three papers: Education in a Changing Society, Carl H. Madden; A Prospectus for Cooperative Vocational Education, William F. Pierce; and Critical Issues in Cooperative Vocational Education, Robert M. Worthington. The second…
Describes market segmentation and how the principles of segmentation can be applied to the adult education market. Indicates that applying segmentation techniques to adult education programs results in programs that are educationally and financially satisfying and serve an appropriate population. (JOW)
A stable and reliable electricity supply is a fundamental factor in our modern economy and many people think that the deregulated market is a threat to this - or at least, they think that there is a need for a new type of regulation. Others believe that the threat to security of supply comes from short sighted politicians rather than from competitive markets. Regulation in order to increase security of supply is a threat to well functioning competitive markets - not the other way around. To give an overview of different regulatory models and to discuss each model's particular pros and cons, ELFORSK (Swedish Electrical Utilities RandD Company) on behalf of the Swedish electricity industry, the national grid company Svenska Kraftnaet and the Regulating Authority has arranged this two-day Conference. This conference once again gathers people from many different parts of the world to exchange ideas and experiences from their respective area of operations. Our belief is that people from the industry, the governments as well as from the academic world will find these two days a useful opportunity to build new relationships and gain new insights into the topics covered. There are three main topics for the Conference: Experiences from Different Markets; The Value of Security of Supply; Ongoing research projects. The members of the Conference Committee are impressed by the quality of the papers presented at this Conference and we believe that this is a source of knowledge that will influence decisions makers in many countries. (11 papers presented at the conference have been indexed separately. Powerpoint presentations have not been indexed but are available from the Market Design homrpage)
Brooker, George; Noble, Michael
Formal college and university marketing programs are challenging to develop and implement because of the complexity of the marketing mix, the perceived inappropriateness of a traditional marketing officer, the number of diverse groups with input, the uniqueness of higher education institutions, and the difficulty in identifying higher education…
A total of 42 papers were presented in sessions with the following headings: production and disposal of ash - an international review; environmental, health, safety, and legal aspects of ash handling; marketing of ash; development of new uses for ash; cementitious use of ash; ash in manufactured products; and geotechnical uses of ash.
Jego, H. [Gaz de France (GDF), 75 - Paris (France)
The Marketing 6 congress has taken place in Cannes (France) from May 31 to June 2, 1995, with 600 participants from about 20 countries. It was organized by the Intergas Marketing Organization which concerns 19 member countries distributed worldwide. This paper is a report of this congress and is organized as a series of articles. The first article gives a first overview of the congress and a synthesis of the oral communications from natural gas industry personalities. The following articles are summaries of the talks given in each theme: the residential sector (customers services and information, heat and apparatus selling, safety control, improvement and optimization of natural gas use); the tertiary sector (stakes, engineering, market, and assets of natural gas, weaknesses, strategies and action plans); the industrial sector (technical assistance, customers service, wastes valorization and elimination, environment protection, low-power gas turbines); natural gas propulsion systems (vehicle refueling system), cogeneration and power production (gas turbine and fuel cells). Four round-tables were also organized on the following topics: communication (opportunities, targets, threats); environment (air quality, noise, wastes, soils and ground waters quality, materials recycling, apparatus adjustments and performances, new products, counsels); natural gas marketing in Central Europe countries; marketing studies. (J.S.). 1 fig. 15 photos.
Wisconsin State Board of Vocational, Technical, and Adult Education, Madison.
This publication contains 47 competitive events developed by 40 businesspeople who worked with 20 marketing education teachers. The events are intended for use at the Distributive Education Clubs of America State Career Development Conference. These events are divided into the following categories: advertising services; apparel and accessories;…
This conference provided a forum for researchers, educators and representatives from the international development community to discuss methods of creating and sustaining inclusive markets in developing countries. The aim of the conference was to foster relationship-building and project-building skills in developing and emerging markets, with a focus on grassroots private sector development and entrepreneurship. New policies, and communications strategies were discussed, and technology innovations were presented. Banking products and services for micro- and small-scale entrepreneurs were evaluated. Sustainable manufacturing enterprises were presented, and various micro-credit enterprises were discussed. The conference featured 32 presentations, of which 2 have been catalogued separately for inclusion in this database. tabs., figs
This conference provided a forum for researchers, educators and representatives from the international development community to discuss methods of creating and sustaining inclusive markets in developing countries. The aim of the conference was to foster relationship-building and project-building skills in developing and emerging markets, with a focus on grassroots private sector development and entrepreneurship. New policies, and communications strategies were discussed, and technology innovations were presented. Banking products and services for micro- and small-scale entrepreneurs were evaluated. Sustainable manufacturing enterprises were presented, and various micro-credit enterprises were discussed. The conference featured 32 presentations, of which 2 have been catalogued separately for inclusion in this database. tabs., figs.
This conference was attended by power industry decision makers who face continuing challenges regarding changes in electricity market mechanisms, pricing options, and power generation and transmission alternatives. It provided an opportunity to review energy markets in North American with particular reference to supply and demand and opportunities for traditional or new generation technologies based on renewable energy sources including wind powered generation. The presentations focused on transmission issues, market design and capacity issues as well as market power and pricing. The integration of wind energy into the power grid as a measure to diversity the power generation portfolio in North America was also discussed along with hydrothermal synergies and interconnections. The role of wind, coal and nuclear power in future North American energy markets was also discussed along with their environmental consequences. tabs., figs
Nedbalová, Eva; Greenacre, Luke; Schulz, John
This paper uses the Economic Market mechanisms and the 4P Marketing Mix as lenses to review the context of UK higher education (HE) and to explore the relationship between the market and marketing disciplines and practice. Four Economic Market mechanisms--autonomy, competition, price and information--are contrasted with the four Ps of marketing:…
Western Sussex Hospitals National Health Service (NHS) Trust comprises the District General Hospitals of Worthing and Chichester. Both hospitals have successful postgraduate medical education centres, providing training for junior doctors and continuing professional development for senior doctors. Until now, there have been limited multi-professional teaching and learning activities available. The two hospitals have recently merged. The education executive felt that workplace learning had become undervalued since the implementation of Modernising Medical Careers in the UK. The executive wanted to provide a multi-professional conference on Workplace Learning, both to support the merger and to promote the value of workplace and multi-professional learning. The conference topic covering the 'how' of workplace learning was innovative. Many educational conferences concentrate on the organisation and evaluation of classroom learning, rather than on how learning can be facilitated in the workplace during ordinary working practice. It was also innovative to ensure that the presenters were representative of the multi-professional workforce. The presentations were limited to 8 minutes each to promote high-impact short presentations. The talks were recorded for publishing on the trust's intranet and the internet. A committed team in a district general hospital can provide a high-quality educational conference with wide appeal. Local health care professionals can produce short high-impact presentations. The use of modern information technology and audio-visual systems can make the presentations available to both local and worldwide audiences. © Blackwell Publishing Ltd 2011.
On March 9th, 2005, a conference entitled "Qualitative Market Research—State of the Art and Prospects" was held in Frankfurt/M., organized by the Association of German Social and Market Researchers (BVM e.V.). Because of the great interest generated by the conference it was repeated on April 20th, 2005. The aim of the conference was to bring together market research professionals from the supply and demand sector to discuss the state of the art of qualitative market research in Germany. Withi...
This report summarises the information presented at the European Conference on Green Power Marketing held in 2002 in St. Moritz, Switzerland. It takes a look at the market chances of ecologically produced electricity for use in Switzerland and for export. The opinions of experts from the areas of research, business, politics, marketing and non-governmental organisations that were presented at the meeting are summarised. International perspectives and trends are discussed and strategies and management issues are examined. Product and price policies are discussed, as are instruments for the communication of 'Green Power' issues. Also, issues concerning customer needs, renewable energy sources, climate change and sustainability are dealt with and the situation in Australia is looked at
This Insight conference was held to review the legal aspects of marketing strategies within the natural gas industry in light of the current trend of mergers and alliance activity within the energy industry. The deregulation of the natural gas industry, the resulting competitive marketplace, and the changes in marketing strategies resulting from these developments were the principal themes. The changing roles of decision makers, management and consultants within the industry were scrutinized
Full Text Available The paper argues that the Australian university system is unstable. There will be significant change as government implements its reform agenda and even more radical change if it moves to new deregulation. The role of distance education in university education needs to be analyzed against this ‘market’ agenda of government in terms of characteristics of markets and market behavior. After a scan of the current role, the paper looks at two scenarios (regulated and deregulated for distance education in university teaching and learning in Australia.
The article presents a thesis that the primary premise of creating marketing strategies for higher education institution is a three-dimensional notion of marketing. The first dimension lies in the theoretical notions of the essence of marketing, including the transactional marketing (1.0), relationship marketing (2.0) and spiritual marketing (3.0). The second dimension is formed by methods of marketing research and accurate notions of marketing, while the third are channels of marketing infor...
Roberts, P M
Since the National Health Service reforms of the late 1980s, nurse education has been increasingly subject to market forces. This new competitive environment presents not only threat, but also challenge and opportunity. Providers of nurse education who recognize the need for market orientation and develop responsive marketing strategies will maximize their potential for market retention and growth. Traditional marketing strategies have considerable limitations for public sector services. The new and growing field of relationship marketing offers nurse education an opportunity to retain and develop profitable relationships with both internal and external markets. This paper reviews the marketing arena in nurse education and proposes context-based qualitative research to ascertain definitive constructs of service quality. Such constructs might then be rooted in a theoretical framework of service quality measurement, and be measured within the disconfirmation paradigm of relationship marketing.
At a conference on oil and gas markets, papers were presented on oil market instability and its impact on economic development, international energy policy, oil supply and demand, natural gas liquids sales, world gas trade, gas markets in Europe and Asia, petroleum industry activities and their relation to government, oil refining and product market developments, and the North American natural gas market. Separate abstracts have been prepared for 25 papers from this conference
The paper makes three claims: first that regulatory state making and market making in higher education is intertwined through a project of market citizenship that shapes the "publicness" of higher education. Second, we argue that these projects of market citizenship are variegated and in Australia has taken the form of accommodation--via…
Marketing is an essential part of conducting a continuing education program, but marketing consists of more than just promotion. According to Kotler, exchange is the central concept underlying marketing. Marketing involves understanding, planning, implementing, and controlling this exchange. The exchange situation contains all the elements of the…
Henderson, Emily F.
The overarching argument made in this article is twofold. Firstly, academic conferences are posited as sites for higher education research. Secondly, the well-recognised emotional and social processes of conferences are used to make space at the boundaries of higher education research for psychosocial analysis. The article theorises conferences in…
Full Text Available The article presents a thesis that the primary premise of creating marketing strategies for higher education institution is a three-dimensional notion of marketing. The first dimension lies in the theoretical notions of the essence of marketing, including the transactional marketing (1.0, relationship marketing (2.0 and spiritual marketing (3.0. The second dimension is formed by methods of marketing research and accurate notions of marketing, while the third are channels of marketing information. Harmonizing these three dimensions is a precondition for effective marketing. Among other conditions for effective strategies there are: aligning goals of the chosen strategy with the mission of higher education institution, correct choice of targeted segments of the market and of marketing tools. The article also gives a sample classification of marketing strategies based on these criteria, with emphasis on the fact, that every higher education institution employs its own strategy.
South Carolina State Dept. of Education, Columbia. Office of Vocational Education.
This package consists of 34 transparency masters outlining the nature and scope of marketing and distributive education. Included in the set are transparency masters addressing the following themes: the interconnectedness of education, labor, and work; objectives of marketing and distributive education at both the secondary and postsecondary…
Stone, James R., III
Describes a study which sought to establish outcome standards very important for secondary marketing education. Business people, former students, and marketing educators were asked to judge the standards identified from the literature in terms of importance to secondary marketing education. (CT)
Harrigan, Paul; Hulbert, Bev
This article seeks to address how marketing academics can best serve marketing practice through marketing education. It is contended that, where technology is driving marketing in practice, it is afforded significantly less attention in both theory and education. Thus, the marketing graduates being produced from universities are often lacking in…
This study investigates the effects of early smoking on educational attainment and labor market performance. The results show that early smoking adversely affects educational attainment and initial labor market performance, but only for males. The effect of early smoking on initial labor market
This article examines domestic marketing in the Australian higher education sector, specifically, the marketing investment patterns of universities and their levels of student growth as a return on marketing investment. Marketing expenditure by universities has risen 23 per cent in the five years to 2013, with several institutions allocating in…
Simerly, Robert G.; And Others
This comprehensive guide to effectively marketing continuing education programs and courses consists of the following chapters: (1) "The Strategic Role of Marketing for Organizational Success" (Robert G. Simerly); (2) "Integrating Marketing into Strategic Planning" (Simerly); (3) "Learning More about Your Market: Sources and Uses of Data" (Dennis…
At a conference on international oil and gas markets, papers were presented on world oil and gas markets; energy policies; regulatory policies; supply and demand scenarios; environmental issues; the markets and industries in individual countries such as the former Soviet Union, USA, Canada, and the United Kingdom; business strategies; geopolitics of energy; and coalbed methane supplies. Separate abstracts have been prepared for 22 papers from this conference
Full Text Available On March 9th, 2005, a conference entitled "Qualitative Market Research—State of the Art and Prospects" was held in Frankfurt/M., organized by the Association of German Social and Market Researchers (BVM e.V.. Because of the great interest generated by the conference it was repeated on April 20th, 2005. The aim of the conference was to bring together market research professionals from the supply and demand sector to discuss the state of the art of qualitative market research in Germany. Within this report the main topics and discussions from the conference will be summarized and evaluated in relation to their meaning for qualitative market research in Germany. The presentations revealed that qualitative market research in Germany is a diverse enterprise. The conference was an important step to optimize transparency and knowledge-management within qualitative market research. First, the variety of the presented approaches was helpful: After an introduction on essential features of qualitative research that laid a theoretical foundation and a point of reference for the following discussion, qualitative market research was presented in five talks from psychodynamic, cognitive, ethnological and systemic perspectives. Second, the final clients’ forum provided the opportunity for intensive and fruitful discussions between market researchers from business organizations and institutes. In practice, the meaning of qualitative methods within the market research process differs broadly between organizations. It became clear that market researchers frequently combine qualitative and quantitative approaches, but that there is still the need to discuss how this integration of methods can be realized systematically and in the best way. Additionally, it was suggested that further discussion is needed on the importance of qualitative research by itself, e.g. in its meaning for predictions and consultancy needs. Summarizing, the conference illustrated that
This book draws together the most interesting recent results to emerge in mechanical engineering in Russia, providing a fascinating overview of the state of the art in the field in that country which will be of interest to a wide readership. A broad range of topics and issues in modern engineering are discussed, including dynamics of machines, materials engineering, structural strength and tribological behavior, transport technologies, machinery quality and innovations. The book comprises selected papers presented at the conference "Modern Engineering: Science and Education", held at the Saint Petersburg State Polytechnic University in 2016 with the support of the Russian Engineering Union. The authors are experts in various fields of engineering, and all of the papers have been carefully reviewed. The book will be of interest to mechanical engineers, lecturers in engineering disciplines and engineering graduates.
The article is devoted to theoretical aspects of the use of marketing activities in institutions of higher education. The author analyzes of education from the standpoint of the marketing mix. The main factors of the external and internal environments affecting the educational institution.
Shreeve, William; And Others
Few educators envision themselves as marketing or public relations experts, yet economic reality is forcing many academicians into these roles. Over the past four years, the Eastern Washington University Department of Education has developed a successful marketing model for educators. The model begins with a successful reform of department…
Win and Keep Big Customers. Austin: Bard Press, 2005. Kotler , Philip and Kevin Lane Keller. Marketing Management. Upper Saddle River, NJ...NAVAL POSTGRADUATE SCHOOL MONTEREY, CALIFORNIA MBA PROFESSIONAL REPORT A Market Analysis of Publications, Trade Conferences...AGENCY USE ONLY (Leave blank) 2. REPORT DATE December 2007 3. REPORT TYPE AND DATES COVERED MBA Professional Report 4. TITLE AND SUBTITLE: A Market
Northern Illinois Univ., DeKalb. Dept. of Business Education and Administration Services.
This document is one of four curriculum guides designed to provide the curriculum coordinator with a basis for planning a comprehensive program in the field of marketing as well as to provide marketing and distributive education teachers with maximum flexibility. Introductory information provides directions for using the guide and information on…
Phillips, Virginia B.
Many adults attend and rely on continuing professional education (CPE) throughout their careers, and CPE is big business for associations. One way associations deliver CPE is through educational conferences. While adult education theories and frameworks offer developmental and operational guidance and advice, there is little practice data to…
James, Chris; Phillips, Peter
Summarizes a study using a service marketing-mix model (promoting product, place, price, promotion, people, processes, and proof) to document educational marketing practices in 11 public and private British schools. The schools visited evinced a general lack of coherent marketing practice. Administrators had little management training in…
Northern Illinois Univ., DeKalb. Dept. of Business Education and Administration Services.
This planning guide in marketing and distributive education is designed to provide the curriculum coordinator and instructor with a basis for planning a comprehensive program in the career field of marketing. Such programs require competencies in sales, sales promotion, buying, transporting, storing, financing, marketing research, and management.…
Taylor, Raymond E.; Reed, Rosetta R.
Marketing higher education has been criticized for its consumer (interpreted as student) orientation. An alternative concept, situational marketing, considers the student as one of a number of environmental forces on which the marketing mix focuses. Other forces include funding and regulatory agencies, businesses, alumni, faculty, parents, the…
The 15th International Oil and Gas Markets Conference, organized by the Canadian Energy Research Institute (CERI) and held in Calgary, AB, provided a wide variety of opportunities for discussion of the global oil and gas market outlook, international oil and gas market strategies and corporate planning in the new world order, competition for investments, the re-emergence of the geopolitics of energy, energy in the Americas, international gas market strategies, and the financing of Canadian international operations. More than 100 delegates from around the world attended the conference to hear some 20 presentations. refs., tabs., figs
Ш В Тагирова
Full Text Available The growth of academic mobility of students, professors, professionals, experts, as well as educational programs and institutions has led to the emergence of new forms of educational services in the global education market - transnational (cross-border education. International branch campuses, distance learning, joint educational programs, educational services of commercial providers are the most common types of transnational education and act as an effective tool of a national marketing strategy to promote a national education system in education global market
This document examines an innovative marketing strategy developed by South Texas Community College (STCC) to promote its technical programs. In 2000, STCC organized the "Business Conference Institute" to develop 1-day conferences with the Division of Business, Math & Sciences (DBMS). The creation of this Institute linked the College with the local…
Van Hasselt, F.; Van der Wal, W.; Ruinen, H.
From the results of the 1997 European Autumn Gas Conference in Barcelona, Spain, it appears that the European gas industry is mainly focused on the liberalization of the European energy market. The main topic of the Conference was 'dealing with surplus'. A brief overview is given of the natural gas trade developments in the European countries. 1 ill., 1 tab. 2 ills
Bergwall, David F., Ed.
Papers from a 1981 conference on curriculum for health planning, policy, and marketing and from a 1982 conference on curriculum for strategic planning are presented. Responses to the papers and summaries of the proceedings are also presented. Titles and authors are as follows: "A Curriculum in Community Health Planning: An Approach for Today…
Newman, Stephen; Jahdi, Khosro
Further and higher education have witnessed something of a paradigm shift in recent years. This article aims to examine the reasons behind, and the possible impact on, academic staff and students of one aspect of the so-called marketisation of education--namely, the increased importance of institutional marketing. Aspects of marketing theory are…
Sternheim, Morton M.; Feldman, Allan; Berger, Joseph B.; Zhao, Yijie
This document reports on the findings of an NSF-funded conference (STEM ACT) on the alternative certification of science teachers. The conference explored the issues that have arisen in science education as a result of the proliferation of alternative certification programs in the United States, and to identify the research that needs to be done…
Mississippi State Dept. of Education, Jackson. Office of Vocational, Technical and Adult Education.
Standardized course titles and core contents for seven marketing and cooperative vocational education courses in Mississippi are provided: (1) marketing education, part one; (2) marketing education, part two; (3) fashion merchandising; (4) marketing cooperative education, part one; (5) marketing cooperative education, part two; (6) diversified…
E.M. Roelofsen (Erik)
textabstractMany firms conduct a conference call with analysts shortly after the quarterly earnings announcement. In these calls, management discusses the completed quarter, and analysts can ask questions. Due to SEC requirements, conference calls in the United States are virtually always live
Full Text Available The purpose of this paper is to provide a review of the main issues surrounding the concept of market orientation applied in the context of higher education. Considering the important changes taking place in this sector, a strong willingness of universities to adopt marketing concepts can be noticed. The paper seeks to provide a retrospect on this process, starting with the incorporation of marketing in higher education, and moving on to its implementation, which has come to be known as market orientation. Following a stream of the most relevant literature in the field, we present definitions of the main concepts, and integrate them in the education context, with the purpose of establishing the relevance and importance of market orientation for achieving a sustainable competitive advantage and higher institutional performance. The paper does not aim at providing an exhaustive literature review, but rather at presenting the main elements that define a market orientation, and at supporting its implementation, by outlining the significant benefits that could follow. While theoretical by nature, this research contributes to the body of literature in the field, through closely examining the conceptualization and operationalization of market orientation, and also providing the fundamental components that define the concept and help its implementation. Furthermore, the paper provides practitioners with a number of suggested research directions, which could potentially help improve educational institutions’ activity, while also contributing to a better understanding of the concept, and to building richer theories in the field of marketing education. Given that the marketing literature in Romania has mostly overlooked market orientation, both this paper, and all following research in this area will prove to be significant for education managers and researchers alike, promoting the importance and significance of relevant knowledge, and encouraging a
The main focus of this international conference was on reform and deregulation of the electrical industry and how these will impact on energy markets around the world. Energy source development, power project financing in developing countries, integration of energy market and partnering in the energy projects development in a global context, were some of the individual topics that received considerable attention. tabs., figs
At an oil and gas industry conference, papers were presented on world oil supply and demand, energy geopolitics, world oil prices, the status of the Chinese oil/gas industry and prospects for exploration and development, Latin American oil/gas markets and development opportunities, the oil and gas industries in non-OPEC Middle East countries (Oman, Yemen, Turkey), oil and gas markets in North America, and financial and regulatory aspects of domestic gas markets in Canada and the USA. Separate abstracts have been prepared for 17 papers from this conference
Hernandez Medina, Alberto
Problems in employment and education in Mexico will remain in spite of the rapid economic growth expected from the expanding petroleum industry. The structural problems of the job market and education are analyzed with particular reference to higher education. Commentary by Michael Olivas accompanies this article. (JMF)
Teklehaimanot, Mebrahtu L.; Ingenbleek, Paul T.M.; Tessema, Workneh K.; Trijp, van Hans C.M.
In recent years, marketing education has broadened to poor people in developing and emerging countries. In this article, the authors use four empirical studies that apply well-established training design procedures to design a marketing training program for Ethiopian pastoralists. Because
Farhan, Bayan Yousef
Financial challenges have forced many publicly funded academic institutions in Ontario to adopt a corporate model and to use market tools to compete in the higher education market and maintain their enrolment and revenue levels. This study has analyzed how competition affects publicly funded universities in Ontario. Competition was examined by…
Kaplan, Melike Demirbag; Piskin, Burak; Bol, Beste
The major challenge of marketing education is that the discipline continually reinvents itself. Marketing approaches and practices once new rapidly become old and many texts grow outdated in a short period of time, increasing the pressure on the instructors to provide the students with the latest knowledge. The changing environment of business…
Military Advertising ,” Report to Congress, 2000. 20 Defense Manpower Data Center Educator Market ...2000. d. Preliminary Presentation of Results. The contractor formally briefed results to the Joint Marketing and Advertising Committee (JMAC) on...for national political campaigns, and industry and corporate campaigns worldwide and developing strategy to use advertising and communications program
Craven, Ruth F.; DuHamel, Martha B.
Describes tenets of continuing professional education marketing: identify target audience, define mission, assess community needs, identify competition, establish credibility, develop marketing plans, provide options, evaluate, and develop high-quality programs. Offers advice for pricing, cancellations, new courses, promotion expenses, direct…
Looks at the progression of educational institutions through the five stages of Kotler's marketing process. Identifies anticipated changes and three activities critical for meeting the marketing challenge: research to predict consumer habits, attitudes, and needs; material and research development changes; and strict quality control and relevance…
Martel, Laurence D.; Colley, Robert M.
Raises ethical considerations relevant to the marketing of continuing education and suggests two approaches to their resolution: deontology (all actions guided by universal rules are moral) and teleology (consequences of an action determine whether it is moral). (CH)
Public sector marketing is a modern-day scientific discipline which is getting more and more attention. Institutions of higher education provide a specific kind of services to their users, which makes these institutions a part of the public sector. Due to dynamic changes in the environment, the demands and needs of higher education institution's users change, which makes it necessary to monitor these changes through certain marketing activities and adjust to them in order to satisfy the users...
Sığırcı, Özge; Gürdal, Sahavet
The objective of this study is both to see the perceived value of marketing education, and to investigate whether there are any differences among people based on gender, age, marketing education level, and the sacrifices done for the marketing education. Exploratory Factor Analysis and a Reliability Analysis is conducted. Additionally, Independent Samples T-test and One-Way ANOVA is conducted to reveal the differences based on aforementioned differences in sample. Some significant diffe...
N. Dorn (Nicholas)
markdownabstract__Abstract__ In February 2015 the Commission published its Green Paper on Capital Markets Union (CMU) and an Action Plan will follow later in 2015. The consultation period ends in May, so June/July is a good time to take stock. In terms of its intentions for market structure, CMU
The 11th conference of the society addressed these issues concerning multiculturalism in Europe and its effects on education: interdisciplinarity; policy and alternative strategies; national educational systems and ethnic or cultural minorities; problems related to immigrants, "guest workers," and refugees; relationships with the Third…
Kruckeberg, Dean; Paluszek, John L.
Contends that the 1998 Summer Conference of the National Communication Association, and the massive formative research in preparation for it, were seminal in examining current public-relations practice and education, in advocating education norms for the future, and in contributing to a much-needed ecumenism among the diverse public-relations…
This article reports on the second UNESCO World Conference on Arts and Education held on May 25-28, 2010 in Seoul, Korea, which brought together approximately 650 arts educators from 95 UNESCO member states (countries) for a four-day summit of international diplomacy, cross-arts networking, global and regional strategic planning and professional…
Full Text Available This article examines the marketing of educational products and services based on theoretical premises of marketing as defined in the specialized literature; were also identified the main characteristics of the marketing process of the teacher-manager: knowledge, identification and initial evaluation of the students’ expectations and needs of training and information. In our daily work, marketing becomes an essential element of the teacher’s strategic management, influencing our decisions in the field of course design, organization, coordination and evaluation (of the academic courses.
There can be little doubt that changes in the National Health Service (NHS) heralded by the 1989 Government White Paper, Working for Patients, have significant implications for nurse education. Not least will be the need for Colleges and Schools of Nursing to present a high profile in terms of the services they offer. This paper explores the concept of marketing and its increasing importance to nurse education. It examines Giles' three propositions in relation to marketing, and suggests that these may be applied successfully to organisations providing a service, as well as those producing material goods. It looks at how and why marketing is necessary to nurse education, and suggests that marketing is an essential tool in assisting the School to achieve its objectives. Marketing strategies are discussed in detail, looking first at methods of research, then at the processes used to sell the courses being offered. These include the techniques of developing the offering, marketing the offering, facilitation, valuation and finally, promotional communication. The paper concludes by summarising the reasons why marketing techniques will be essential to the future success of nurse education, at a time when it is so vital to ensure that a well qualified nursing workforce is prepared to meet the challenges of the future.
DiMartino, Catherine; Jessen, Sarah Butler
This timely book outlines the growth and development of marketing and branding practices in public education. The authors highlight why these practices have become important across key fields within public education, including leadership and governance, budgeting and finance, strategic initiatives, use of new technology, the role of teachers in…
Origins of modular courses and the module in British postcompulsory education are considered, along with characteristics of modules, credit transfer, five case studies, and marketing in further and higher education. A module is a measured part (or course) of an extended learning experience that leads to specified qualifications. A designated…
Robertson, Susan L.
This paper uses the global trade negotiations and agreements, which include education sectors as potentially tradable services, to show the complex processes at work in making global education markets. Drawing on the work of Jens Beckert and others, I focus on the micro-processes of making capitalist orders and the challenges at hand in bringing…
Alejandro Mungaray Lagarda
Full Text Available The paper deals with the relationship between the professional job market and institutions of higher education, within the framework of socioeconomic globalization and regional decentralization processes. The discussion focuses on how this relationship generates flaws in the market due to the role played by higher education as an intermediary between job applicants and those offering employment and professional opportunities; and due also to the fact that higher education institutions have their own objectives, which differ from those of the market. The article states the need to acknowledge and overcome the limitations which the concentration of income imposes on Latin American students’ access to this educational level and their continuance in it. The paper also stresses the need for a closer connection between academic and job practices through curricular changes and the certification of knowledge that will be useful on the job. This would allow a better correlation with the productive sector, in that it would improve the absorption of graduates.
This report summarises the information presented at the European Conference on Green Power Marketing held in 2001 in St. Moritz, Switzerland. It takes a look at the market chances of ecologically produced electricity for use in Switzerland and for export. The opinions of experts from the areas of research, business, politics, marketing and non-governmental organisations that were presented at the meeting are summarised. European perspectives and trends in the USA are discussed and examples of green power marketing in the USA and Holland are given. Marketing issues and price policies are discussed, as are labelling strategies and customer perception of 'Green Power' issues. Also, sales issues including e-marketing, power-market rules and certificate trading are dealt with
Full Text Available Public sector marketing is a modern-day scientific discipline which is getting more and more attention. Institutions of higher education provide a specific kind of services to their users, which makes these institutions a part of the public sector. Due to dynamic changes in the environment, the demands and needs of higher education institution's users change, which makes it necessary to monitor these changes through certain marketing activities and adjust to them in order to satisfy the users' needs. Each higher education institution sets its own goals which, broadly speaking, are to meet their own needs, the needs of students and the society as a whole. Therefore, when formulating a strategy for achieving the objectives of higher education institutions, it is necessary to have timely information from the environment. The modern approach to business puts forward the service users' needs. When it comes to institutions of higher education, the users are primarily students, who thus get the most attention. Keeping this in mind, we have conducted a research among students in order to identify the choice factors influencing their higher education institution selection process. The results obtained should provide guidelines for creating an adequate marketing mix in order to gain competitive advantage on the market for higher education. In the research descriptive and comparative methods were used. In the practical part of the research, survey technique was applied by means of a non-standardized questionnaire. The research results imply that the analysis of the factors influencing the process of selecting the higher education institution enables the creation of an adequate combination of instruments in a marketing mix which can then be used as an instrument for gaining competitive advantage.
... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. RM10-13-000] Credit Reforms in Organized Wholesale Electric Markets; Notice of Technical Conference April 15, 2010. Take notice... related to the Commission's Notice of Proposed Rulemaking on Credit Reforms in Organized Wholesale...
... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. RM10-13-000] Credit Reforms in Organized Wholesale Electric Markets; Notice of Technical Conference April 15, 2010. Take notice... related to the Commission's Notice of Proposed Rulemaking on Credit Reforms in Organized Wholesale...
(Leading abstract). The conference ``Bioenergy `97: Nordic Bioenergy Conference, market, environment and technology`` took place in Oslo, Norway, 7-8 Oct 1997. The conference papers are grouped under three headings: (1) The nordic energy market. 12 papers. (2) Production and sale of biofuels. 8 papers. (3) Conversion and utilization of biofuels. With subsections New technologies, 4 papers, and Power/heat production from biofuels, 4 papers
(Leading abstract). The conference ``Bioenergy `97: Nordic Bioenergy Conference, market, environment and technology`` took place in Oslo, Norway, 7-8 Oct 1997. The conference papers are grouped under three headings: (1) The nordic energy market. 12 papers. (2) Production and sale of biofuels. 8 papers. (3) Conversion and utilization of biofuels. With subsections New technologies, 4 papers, and Power/heat production from biofuels, 4 papers
Advanced Information Technology in Education
The volume includes a set of selected papers extended and revised from the 2011 International Conference on Computers and Advanced Technology in Education. With the development of computers and advanced technology, the human social activities are changing basically. Education, especially the education reforms in different countries, has been experiencing the great help from the computers and advanced technology. Generally speaking, education is a field which needs more information, while the computers, advanced technology and internet are a good information provider. Also, with the aid of the computer and advanced technology, persons can make the education an effective combination. Therefore, computers and advanced technology should be regarded as an important media in the modern education. Volume Advanced Information Technology in Education is to provide a forum for researchers, educators, engineers, and government officials involved in the general areas of computers and advanced technology in education to d...
Finch, David; Nadeau, John; O'Reilly, Norm
Drawing on the marketing literature, as well as the views of both marketing educators and current marketers in Canada, a survey was conducted of marketing practitioners to determine their top priorities for improvement in marketing education, as well as the key challenges in need of attention. An importance-performance analysis was carried out on…
Karjalainen, R.; Viljainen, S.; Partanen, J.
The special characteristics of the competitive Nordic electricity markets were discussed with particular references to the challenges of operating an open power market. Electricity prices in Norway are highly volatile and difficult to estimate because the demand for electricity depends highly on temperature, while the supply of electricity is influenced by water reservoir levels and the price of carbon dioxide allowances. An innovative approach to power engineering education was proposed in an effort to provide power engineering students at Lappeenranta University of Technology (LUT) with skills that are needed for open electricity markets. In addition to the basic power engineering skills, these include an understand of risk management, financing, sales and marketing. The approach was based on developing theoretical and practical teaching methods that are applied in power engineering education at LUT. The practical learning methods played a key role in the development of a Power Exchange Game which was based on the operation of the Nordic power exchange Nord Pool. During the game, student teams used their knowledge and acted as portfolio managers of electric utilities where they analyzed and made decisions regarding the operation in the Nordic electricity market. Upon completion of the game, students were expected analyze their own performance in a final report. Most of the students considered the course an effective and interesting way to study the operation of electricity markets. 9 refs., 1 tab., 9 figs
Full Text Available To achieve a competitive school, it is necessary that this should always be connected to the environment, education market and beneficiaries. Information is a necessary condition, one of the primary resources to scientifically substantiate strategic planning. The research process is indispensable for the scientific substantiation of decisions, reducing uncertainty issues. It provides information about educational service users, their behaviour and the environment, absolutely necessary for designing and implementing future plans and strategies.
Verger, Antoni; Steiner-Khamsi, Gita; Lubienski, Christopher
This paper addresses the rise and consequences of an emerging global education industry (GEI), which represents new forms of private, for profit involvement in education across the globe. The paper explores the emergence within the GEI of new and varied, largely transnational, markets in education by focusing on three examples of the GEI at work.…
The British government's policy of flexible labor market may be interpreted as either flexibility of conditions, which encourages temporary, contingent work, or flexibility of skills, a repertoire that enables workers to undertake a range of tasks as needed. The challenge for educators is to help workers understand and engage in an uncertain world…
Abernethy, Avery M.; Padgett, Daniel
The teaching environment in business schools has changed dramatically over the last decade. But the last comprehensive review of the scholarship of teaching was conducted more than a decade ago. Where and from whom do the best practices for teaching originate today? To answer this question, the authors examine marketing education scholarship…
Murphy, Patrick E.
Both financial and nonfinancial costs of education, such as time, effort, risk, and social and psychological perceptions are considered as influences on consumer behavior and as elements that an institution can manage in its efforts to maintain or change its position in the market. (MSE)
Robertson, Horace C.; And Others
This curriculum guide was developed to be used as a resource guide to assist marketing and distributive education teachers in planning and teaching a course in fashion merchandising. First, an introductory section is devoted to the management of the fashion merchandising curriculum, including information on the guide's background, units of…
House, John; Bruns, Joe
Twelve lesson plans on economics of marketing are presented in this performance-based curriculum unit for distributive education. This unit is self-contained and consists of the following components: introduction (provides overview of unit content and describes why mastery of the objectives is important); performance objectives; and unit outline…
James, Richard F.
The microcomputer has five basic applications in marketing education--a remedial/tutorial application, instructional purposes, simulation, the project data base, and classroom management. Examples of word processing applications of a microcomputer are updating annual training plans and producing letters to advisory committee members, parents, and…
Full Text Available 28 May 2015, in Tashkent, Uzbekistan, the Ist International conference "Pink tomato. Production, consumption, market trends" was held. The problems of breedong, seed production of cultivars and hybrids of pink tomato, as well as increasing of consumer's demand have been considered. The conference has provided good opportunity for meetings of producers, breeders, and researchers from different countries.
Reviewed by Mubin KIYICI
Full Text Available 167V. International Educational Technology SymposiumWas held in Sakarya UniversityBetween 21 – 23 September 2005Reviewed by Mubin KIYICISakarya Universitymkiyici@anadolu.edu.trV. International Educational Technology Symposium was held in Sakarya University heldbetween 21 – 23 September 2005 by cooperation with Eastern Mediterranean University,Louisiana State University, Governors State University and Ohio University, and TOJET(The Turkish Online Journal of Educational Technology journal, at Sakarya UniversityCampus. Assoc. Prof. Dr. Aytekin ISMAN who was conference coordinator and Editor inchief of TOJET spoke at the opening ceremony of symposium. His speech was related todiffusion of distance education and diffusion of usage educational technology. And thenProf. Dr. Mehmet DURMAN who is Rector of Sakarya University, talked about aapplications of Distance Education which is applied by Sakarya University and educationaltechnology applications in Tukey. His Speech is here:168Dear GuestsWelcome to the “5th International Educational Technology ConferenceIETC/EGİTEK 2005. It is an international educational activity for academics,teachers and educators. This conference is now a well known educationaltechnology event and the number of paper submissions and attendeesincrease every year.This year, IETC-2005 received 268 applications. The conference academicadvisory board accepted 209 applications.IETC-2005 promotes the development and dissemination of theoreticalknowledge, conceptual research, and professional knowledge throughconference activities, the conference proceeding book, and the TurkishOnline Journal of Educational Technology (TOJET. Its focus is to create anddisseminate knowledge about the use instructional technology for learningand teaching in education.The main theme of IETC-2005 is distance education. Distance education is adelivery system of teaching and learning, when the teacher and the studentare separated by physical distance
Cheung, Alan C. K.; Yuen, Timothy W. W.; Yuen, Celeste Y. M.; Cheng, Yin Cheong
Purpose: The main purpose of this study is threefold: to analyze the current conditions of higher education services offered in the three target markets; to conduct market segmentation analysis of these markets; and to recommend the most appropriate market entry strategies for Hong Kong's education service providers. Design/methodology/approach:…
Motekaitienė, Aistė; Juščius, Vytautas
The paper presents evaluation the possibilities and effectiveness of applying marketing principles in a higher education context. By comparing business and higher education marketing we can draw one clear conclusion: in both sectors the marketing processes can only be evaluated according to how successfully consumer needs are perceived and fullfilled with the help ofthe marketing mix. Higher educational institutions must develop a different marketing mix so they could satisfy the different ne...
E. G. Sytnychenko
The most common methodological basis for creating marketing paradigm of public education management is the allocation of general forms of marketing to management activities. Immediate methodological basis for the formation of the said paradigm was synthesis of marketing concepts and management activities. Educational marketing is a cognitive foundation of values reorientation of all forms of regulation to meet the social and educational needs of the individual. In this sense, marketing manage...
PURPOSE: A large Dublin-based teaching hospital facilitates a weekly Psychiatric Case Presentation meeting, which is relatively unique in medicine and even in psychiatry, in that there is a large variety of attendees from various multidisciplinary groups: consultant psychiatrists, psychiatric trainees, nurses, psychologists and psychoanalytic psychotherapists, occupational therapists, social workers and pastoral care staff. The aim of this audit is to assess the quality of education for members of different disciplines at these meetings, and to highlight the differing learning needs of the attendees. DESIGN\\/METHODOLOGY\\/APPROACH: Group-structured assessments and Likert scale questionnaires were used to identify what attendees thought were educational and what needed to be improved. FINDINGS: Overall, the case conference is educationally worthwhile but there were several areas of dissatisfaction. Some felt that the case conference was overly medical in its orientation and that there was excessive medical jargon. The seating arrangements were not conducive to group discussion. Consultants and psychiatric trainees felt that the quality of the clinical presentations could be improved. Presentation skills teaching classes and topic-based classes would be useful inclusions. Feedback to the multidisciplinary group on the patients\\' progress and feedback to the patient is important. Changes were implemented in areas of dissatisfaction, and these changes evaluated. ORIGINALITY\\/VALUE: The educational qualities of multidisciplinary Case Conferences need to be constantly evaluated to ensure that the learning needs of the different disciplines who attend are being met.
Issues relating to the restructuring of Ontario's electric power industry, especially the buying and selling of power are the principal focus of this conference. The restructuring began in November 1997 when the Ontario government announced its plans to have open competition in both the wholesale and retail electricity market by the year 2000. The nature of buying and selling in a competitive energy market, the impact that this new regulatory regime will have on Municipal Electrical Utilities (MEUs), supplier certification, load profiling, power quality and reliability, and issues regarding contracts for transmission and distribution of electric power in an open electricity market received much attention. Concerns about the exercise of market power, and issues related to consumer choices and goals were also discussed. refs., tabs., figs
Rittenburg, Terri L.
Because educators have a social responsibility to those they teach, the marketing concept may not be adequate as a philosophy for continuing education. In attempting to broaden the audience for continuing education, educators should consider a societal marketing concept to meet the needs of the educationally disadvantaged. (SK)
Wells, Rita L.
In the literature on marketing in adult education there is much debate on the ethics of marketing educational programs; although many individuals have written about the potential negative impacts of big business and high-pressure advertising in education, others have viewed marketing as an acceptable process that attempts to establish mutually…
National Univ. Continuing Education Association, Los Angeles, CA. Region VI.
These 15 presentations are from a conference held to draw attention to the importance of countries bordering the Pacific Ocean and their contributions to continuing education. They provide perspectives on continuing education opportunities from the standpoint of programming, marketing, technology, and intercultural relations. Presentations include…
This conference was attended by decision makers throughout the supply chain in the natural gas industry who face the continuing challenges of changes in market mechanisms, pricing options, and transmission alternatives. It provided an opportunity to review issues affecting producers, shippers, marketers, and end-users in an environment of tight energy markets and high, inelastic demand. The constraints on adequate energy supplies are influenced by economic factors, current and future resources, materials, equipment, skilled labour, technology and financial capital. The 8 sessions of the conference dealt with the tight North American gas supply; the slow development of new supplies; resource access issues, including politics and supply security; the geopolitics of natural gas; impacts of high prices on the North American economy; energy industry impacts of high natural gas prices; domestic politics and high natural gas prices; and, radical planning scenarios for the future of natural gas. The conference featured 23 presentations, of which 6 have been catalogued separately for inclusion in this database. refs., tabs., figs
Kasmaee, Roya Babaee; Nadi, Mohammad Ali; Shahtalebi, Badri
Purpose: The purpose of this paper is to study and identify the effective components of higher education marketing and providing a marketing model for Iranian higher education private sector institutions. Design/methodology/approach: This study is a qualitative research. For identifying the effective components of higher education marketing and…
Baban Eleonora Gabriela
Full Text Available Over time, marketing has become a propelling factor in any field of human activity, being also a primary tool in achieving the objectives of an organization. Identifying the main strategies in correlation with the marketing mix and its application on easy terms is a premise for each organization to achieve their targets. The essential objectives of the study are: 1. presenting the main functions of education, the role of marketing in education, 2 highlighting the main features of the education market in Romania; 3. presentation of the main strategies used by educational institutions in Romania; 4. application of marketing mix in education.
A growing number of entities operating in the Polish sector of higher education and science and research aspire to have an active presence in foreign markets and even in the global market. This presence must be accompanied by thoughtful marketing strategies using effective marketing tools. The aim of the article is to indicate the possibility of using the knowledge of international marketing to increase the efficiency of the entities of the Polish sector of education and research. Particular ...
Hunt, S C
to collect information from a sample of identified customers (midwives and midwifery managers employed by health authorities and trusts) in order to develop a marketing strategy for a Department of Nursing, Midwifery and Health Care. two descriptive and analytical surveys using questionnaires. mid- and west Wales, UK. randomly selected sample of 75 midwives and census sample of eight midwifery managers working within the National Health Service. quantitative and qualitative data collection methods. organisations have to define, and listen carefully, to their customers and offer courses which are appropriate, related to clinical midwifery practice and have titles that accurately reflect the content. Midwives are enthusiastically committed to continuing education despite the current difficulties. Word of mouth and personal recommendation remains the most effective form of advertising. University departments of nursing and midwifery can easily become removed from clinical practice. Education assists practitioners in changing and adapting to a new order; it is also crucial in developing skills in critical thinking and analysis. New skills are needed if practice is to improve. academic departments can easily become remote and out of touch with the needs of clinicians and midwifery managers. Departments must take steps to define the customer, listen carefully to what they want and make every effort to provide continuing education for midwives that is relevant, responsive, accessible and attainable. The benefits of education also must be marketed.
This paper focuses on applying marketing concepts to the higher education sector. It starts by shortly reviewing some of the main marketing concepts and continues with an overview of how such marketing concepts can be relevantly used for the higher education sector. The extent and limits in their application are identified and dicussed and the paper also suggests which of the marketing ideas are already highly used in higher education and which ones still have to be developed.
Liv Merete Nielsen
Full Text Available This international conference is a springboard for sharing ideas and concepts about contemporary design education research. Contributors are invited to submit research that deals with different facets of contemporary approaches to design education research. All papers will be double-blind peer-reviewed. This conference is open to research in any aspect and discipline of design education. Conference theme:Design Learning for Tomorrow - Design Education from Kindergarten to PhD
Full Text Available This article focuses on the Disability Studies in Education (DSE conference as an example of expanding disability studies (DS. First, the origins, purpose, and history of the DSE conference are described as a valid alternative discipline to special education. Second, the following three questions are posed in relation to DSE scholars: (1 To what degree can we transgress within existing structures of teacher education and doctoral programs without being provided lip-service, coopted, or dismissed as ideological versus practical? (2 To what degree can we engage (and critique the field of special education within its journals and conferences—and provide a greater plurality of perspectives within them? And, (3 how can we strategize to widely circulate ideas within DSE throughout education and its related fields? Presentations from the 2012 DSE conference are analyzed, described, and used as a collective response to help answer these questions. Fourth, DSE scholars share post-conference thoughts on the future of DSE. Finally, the deep debt of DSE to DS is acknowledged, along with speculation about possible ways in which DSE may help inform the growth of DS. Keywords: disability studies in education, critical special educators, teacher education, research in education, ideology
This conference was devoted to a discussion about the likely impacts of deregulation on electricity markets in North America. Many of the presentations emphasized price risk in a competitive open access energy market. It was noted that deregulation is frequently associated with the creation of larger companies, higher risks and lower costs. Some of the individual topics addressed by the speakers included discussion of : (1) how underlying physical markets will work in Ontario, (2) experiences in derivative trading in the natural gas industry, (3) how to create value through multiple commodity risk management products, (4) trading with energy derivatives in the U.S. (5) how derivatives can add value for municipal electrical utilities, and (6) risk management mechanisms for energy derivative trading. refs., tabs., figs
The need for new investments in power generation is paramount all over the world. It has been calculated that only in Europe, there is a need of investments in the electricity sector of around 1,000,000 billion EURs during the next decade. High prices on primary energy, security of supply issues regarding imported fuels and a steadily growing concern about climate changes put an extra restrain on supply options for the future. To meet these challenges politicians, at least in Europe, try out new support schemes and other policy measures as full scale experiments. These policy measures sometimes interact very badly with competitive electricity markets. Some will argue that most of the problems we are facing have very little to do with the design of electricity markets and that the solution to the issue is not necessarily to enforce a tight regulation on the industry. But this said, the issue is so important to society that even we who like competition and have been working hard this last decade to make competitive electricity markets perform well, must be prepared to rethink. This conference once again gathers people from many different parts of the world to exchange ideas and experiences from their respective area of operations. There are four main topics for the Conference: The impact from emission trading programs; Renewable portfolio standards; Nuclear plans and distributed generation incentives; and Capacity payment and/or reserve requirements. (Five papers presented at the conference have been indexed separately. Powerpoint presentations have not been indexed but are available from the Market Design homepage)
Cooper, P D; King, K K
Survey data were used to evaluate the role of marketing in the nonprofit arena of health promotion. Questionnaires utilizing a Likert type scale were sent to 106 marketers and 247 health educators soliciting their opinions about health care marketing. Both groups agreed that marketing was appropriate for both profit and non-profit organizations, but were not in total agreement on specific aspects of the marketing process. Marketers were adamant that marketing is not confined to promotional, advertising and communication functions, while health educators were neutral. Marketers were strong in their disagreement that marketing is selling; health educators were still neutral but in slight disagreement. Marketers did not believe that marketing uses gimmickry heavily, while health educators agreed that it does use gimmickry. A significant finding from the survey is that the major ethical issue for health educators is their view that marketing manipulates society. Both community and school health educators agreed that using marketing techniques is a step forward manipulation of a society, while the group of marketers disagreed.
Praetorius, Barbara; Cruciani, Michel; Schwarz, Virginie; Nabe, Christian; Mayer, Joerg; Vogel, Wolfram; Abegg, Janosch; Lioret, Sonia; Avedissian, Franck; Cosse, Julien; Woodhouse, Stephen; Bradbury, Simon; Mollard, Matthieu; Solal, Lucie; Nodari, Antonio
The French-German office for Renewable energies (OFAEnR) organised a conference on the support mechanisms evolution and the renewable energies integration in France and in Germany markets. In the framework of this French-German exchange of experience, participants exchanged views on the current support mechanisms in both countries and on their forthcoming legal modifications. The legal framework of direct renewable energy selling in the German market and the impacts and challenges of this model were addressed as well. Technical aspects of auction sales of electricity were approached too and illustrated with experience feedbacks from direct selling operators. This document brings together the available presentations (slides) made during this event: 1 - Tenders for Renewable energy and the German Energiewende - Perspectives, challenges, debates (Barbara Praetorius); 2 - Promotion of energy from renewable sources - A short analysis of the French public policy 2000 -2014 (Michel Cruciani); 3 - Support schemes for renewables in France and their evolution as foreseen in the energy transition law (Virginie Schwarz); 4 - Direct electricity selling on the wholesale market: legal framework and perspective - a French-German comparison (Christian Nabe); 5 - Self-consumption and power purchase Business framework in Germany (Joerg Mayer); 6 - Successful Integration of Renewable energies in the Market: the Role of the Power exchange (Wolfram Vogel); 7 - Earn money and do good by marketing renewables (Janosch Abegg); 8 - Proposals for a new electricity market design (Sonia Lioret)
Examines market and bureaucratic control of education in terms of "institutions" typically analyzed by economists. Focuses on hybrid educational institutions combining bureaucratic and market control (called "quasi-markets") in Belgium, the Netherlands, Great Britain, and New Zealand. Finds little evidence of improved efficiency of quasi-markets…
Today's programs and delivery methods in continuing education for the adult student are evolving due to changing needs, competition, and new markets and technologies. The marketing infrastructure, including staffing, budgeting, and processes such as customer relationship marketing and market research, must be in alignment with changing needs.
Science, technology, engineering, and mathematics (STEM) disciplines are attracting increased attention in education. The iSTEM 2017 conference was a professional development program designed to acquaint pre-service teachers with interdisciplinary, research-based STEM instructional strategies that can transform traditional classroom instruction into dynamic learning environments. The STEM Education Scholars (STEMES) is a Learning Community of Practice, housed in the College of Education, at a mid-sized mid-western public research university. The program of study focused on designing a professional development program for future Pre-K12 teachers. The iSTEM 2017 conference presented by the STEMES Community of Practice sought to inform pre-service teachers of STEM pedagogy, and focused on innovative classroom resources, hands-on learning and increasing content confidence when incorporating STEM into classroom instruction. iSTEM 2017 was held in February, 2017, and offered twenty refereed presentations and workshop sessions, a keynote address, and a closing session to over 200 pre-service teachers. Conference participants chose sessions, participated in game-like experiences and shared their learning with each other as well as with conference organizers. Results from participant self-reported surveys were analyzed to measure the impact of the conference on improving participants' confidence in teaching STEM topics, and their attitudes about the instructional methods. These results were added to the conference proceedings, which also contain documentation of each iSTEM 2017 session. Findings suggest that the iSTEM 2017 conference had an overall positive impact on participants' familiarity with STEM education, their belief in the importance of STEM education, and their confidence to integrate STEM education into future instructional practices.
Shkurkin, Anatoly; Lutsenko, Ekaterina; Bazhenova, Natalia; Bazhenov, Ruslan; Bogachenko, Natalia
The main goal of this work is to reveal social filters in the system of assessing the higher education services market. On the basis of the institutional interpretation of market relations, mechanisms and features of asymmetries formation in the educational services market are investigated. The role of the institutional environment ensuring…
This synthesis of information about marketing and information dissemination of education-related products is divided into three parts: an overview of major writings, specific marketing strategies, and resources for further study. The first part opens with a definition of marketing as it relates to education. A review of the literature provides…
Madhavaram, Sreedhar; Laverie, Debra A.
Competence in pedagogy and research is the sine qua non of marketing educators' careers. However, there is evidence in the literature that marketing academics focus "more on" and "are more competent" in research than teaching. This imbalance, in a majority of instances, can be traced back to doctoral education. Doctoral programs in marketing are…
Melnikova Nadezhda; Naumenko Tamara; Smakotina Natalia
The article is devoted to the analysis of marketing, its role and significance in the modern education system and economy. The authors review the advantages of integrated marketing communications which include, apart from marketing, organizational culture, advertising, public relations (PR), branding, image making and other types of communication influencing the formation and functions of social processes and institutions, including the economic and education sphere.
Bacon, Donald R.
In a replication of a classic article by Hunt, Chonko, and Wood, regression analysis was conducted using data from a sample of 864 marketing professionals. In contrast to Hunt, Chonko, and Wood, an undergraduate degree in marketing was positively related to income in marketing jobs, but surprisingly, respondents with some nonmarketing majors…
There is growing interest everywhere in the topic of emissions trading in order to meet the commitments made under the Kyoto Protocol. During this conference, most aspects of emissions trading were discussed, ranging from the need to establish credible emission reduction estimates to the means of achieving those goals, to the trading activities of Ontario Power Generation in the field of emissions trading both at the domestic and the international level. There were presentations that focussed on greenhouse gas policies, markets and strategic plays, and the preparation for the regulation of greenhouse gas. An emissions trading regime for Canada was examined by one of the presenters. This conference provided a useful venue for all stakeholders to discuss various strategies and ideas related to emissions trading. Speakers represented governments, the private sector and utilities, as well as the National Round Table on the Environment and the Economy. tabs., figs
Kim, Curi; Fetters, Michael D; Gorenflo, Daniel W
The value of the morbidity and mortality conference (M&MC) has received little examination in the primary care literature. We sought to understand the educational content of M&MCs by examining data from a family medicine training program. Archived morbidity and mortality conference data (July 2001-July 2003) were retrieved from two University of Michigan family medicine adult inpatient services (one community based and one university based). We used chi-square and t test to compare demographic variables and adverse events between hospital sites. We qualitatively analyzed written comments about adverse events. Both family medicine services shared similar diagnoses, patient volume, length of stay, and gender distribution of patients, but the community hospital had an older average patient age (67.9 years versus 52.9 years) and a higher outpatient complication rate. Analysis of the qualitative data revealed patterns of adverse events, such as an association between avoidable admissions and inadequate pain control, that could be improved through educational intervention. Although family medicine residents' experiences in university and community hospitals were comparable, there were differences in patient populations and case complexity. Modifying the M&MC format could enhance its effectiveness as an educational tool about adverse events.
The two-day conference attracted 375 attendees from 19 U.S. states, 10 Canadian provinces and territories and several delegates from Europe. The conference reviewed the supply picture in Western Canada and the U.S., the market outlook with special reference to the robust electricity and industrial market, the outlook on gas prices and how the recent high prices impact on gas producers, royalty owners, industrial process users, the expansion of frontier gas, and competing sources of electrical generation, mainly existing coal and nuclear plants. The focus of the discussions centered on the so-called '30 Tcf vision' the recent National Petroleum Council Study in the United States. Further integration of the US and Canadian gas industry, primarily in the area of gas supply, was predicted. Evidence for this integration is the tremendous expansion of the role of frontier gas supplies from the Gulf of Mexico, LNG and coal seam gas in the USA and from the Scotian Shelf, the Liard Valley, north of the sixtieth parallel, Alaska's North Slope and Canada's Mackenzie Delta, to meet North American market demand. A resurgence in the role of large companies was also predicted, displacing the variety of independents, large and small, that have sprung up during the past decade
This report presents the proceedings from the EPRI conference on innovative approaches to electricity pricing. Topics discussed include: power transmission pricing; retail pricing; price risk management; new pricing paradigms; changes from cost-based to a market-based pricing scheme; ancillary services; retail market strategies; profitability; unbundling; and value added services. This is the leading abstract. Papers are processed separately for the databases
Srivastava, Hari; Mursaleen, M; Majid, Zanariah
This book features selected papers from The Seventh International Conference on Research and Education in Mathematics that was held in Kuala Lumpur, Malaysia from 25 - 27th August 2015. With chapters devoted to the most recent discoveries in mathematics and statistics and serve as a platform for knowledge and information exchange between experts from academic and industrial sectors, it covers a wide range of topics, including numerical analysis, fluid mechanics, operation research, optimization, statistics and game theory. It is a valuable resource for pure and applied mathematicians, statisticians, engineers and scientists, and provides an excellent overview of the latest research in mathematical sciences.
Education Management, Education Theory and Education Application
This volume includes extended and revised versions of a set of selected papers from the 2011 2nd International Conference on Education and Educational Technology (EET 2011) held in Chengdu, China, October 1-2, 2011. The mission of EET 2011 Volume 2 is to provide a forum for researchers, educators, engineers, and government officials involved in the general areas of education management, education theory and education application to disseminate their latest research results and exchange views on the future research directions of these fields. 133 related topic papers were selected into this volume. All the papers were reviewed by 2 program committee members and selected by the volume editor Prof. Yuanzhi Wang, from Intelligent Information Technology Application Research Association, Hong Kong. The conference will bring together leading researchers, engineers and scientists in the domain of interest. We hope every participant can have a good opportunity to exchange their research ideas and results and to discus...
Waslander, Sietske; Pater, Cissy; van der Weide, Maartje
In the last three decennia, many governments have introduced market mechanisms in education. They have done so by enhancing parental choice and encouraging school competition, through policies like abolishing catchment areas, creating voucher programmes and setting up charter schools. These market mechanisms have given rise to fierce debates in…
VanWeelden, Kimberly; Meehan, Laura
The purpose of this study was to determine the types and frequency of music and special education workshops held at state music educators association (MEA) conferences. Specifically, the researchers sought to determine the following within the past 10 years: (a) states that offered music and special education workshops at their MEA conferences,…
Buchanan, Wray; Hoy, Frank
Discusses the experience of a major university in applying the concept of the marketing mix to an adult education program. The concept requires the understanding of the interdependence of the four Ps of marketing: product, place, price, and promotion. (JOW)
Summarizes the findings of the market assessment phase of Bellevue Community College's evaluation of its continuing education computer training program. Indicates that marketing efforts must stress program quality and software training to help overcome strong antiacademic client sentiment. (MGB)
Wiers-Jenssen, Jannecke; Try, Sverre
The aim of this article is to analyse the transferability of higher education undertaken abroad to a domestic labour market. More specifically, how do Norwegians who have undertaken their education abroad cope on the labour market compared to those who have a corresponding education from Norway? To examine this, we analyse short-term labour market…
Carmo, Mafalda, Ed.
We are delighted to welcome you to the International Conference on Education and New Developments 2015-END 2015, taking place in Porto, Portugal, from 27 to 29 of June. Education, in our contemporary world, is a right since we are born. Every experience has a formative effect on the constitution of the human being, in the way one thinks, feels and…
Carmo, Mafalda, Ed.
We welcome you to the International Conference on Education and New Developments 2014, taking place in Madrid, Spain, from 28 to 30 of June, 2014. Education, as an important right in our contemporary world, began since we exist. Knowledge and skills were passed by adults to the young, and cultures began to extend their experiences through various…
Carmo, Mafalda, Ed.
We are delighted to welcome you to the International Conference on Education and New Developments 2016--END 2016, taking place in Ljubljana, Slovenia, from 12 to 14 of June. Education, in our contemporary world, is a right since we are born. Every experience has a formative effect on the constitution of the human being, in the way one thinks,…
Goolsby, Thomas M., Jr., Comp.
Three papers presented at the pre-session to the 11th Invitational Conference on Measurement in Education are provided. These papers are: "Public Schools in Transition. . . One Student Body, Its Needs and Directions" by George R. Rhodes, Jr., "Man to Mankind: The International Dimension of Teacher Education" by David G. Imig, and "Measurement for…
Venkatesan, Aparna; Burgasser, Adam
The chronic underrepresentation of Native and indigenous peoples in STEM fields (Fig. 1) has been a longstanding issue in the United States, despite concentrated efforts by many local and national groups, including the Society for Advancement of Chicanos/Hispanics and Native Americans in Science (SACNAS) and the American Indian Science and Engineering Society (AISES) to address it. Here we report on the conference on Indigenous Worldviews in Informal Science Education (I-WISE), convened in Albuquerque, NM, on Sept. 2-5, 2015. We share what we learned on the commonalities and differences in perspectives between indigenous knowledge (IK) and Western science; summarize the role that IK is already playing in scientific fields, ranging from astrophysics to medicine to climate change; and describe how IK can help science education and research be more sustainable, inclusive, and respectful to all peoples.
R. Ayhan YILMAZ
Using of Marketing Communication for Distance Education Institutions R. Ayhan YILMAZ, Ph.DAnadolu UniversityCommunication Sciences FacultyEskisehir, TURKEY INTRODUCTION Because of increased competition for scarce resources, marketing has become an important activity of many nonprofit organizations. Higher education institutions, as one of these nonprofit organizations, provide us with excellent examples of this trend (Hayes, 1991). The marketing of higher education has received a tremendous a...
Maringe, Felix; Foskett, Nick
Examined the perceptions of university marketers in southern Africa. Found a varying awareness of the significance of marketing, with more mature institutions exhibiting more developed marketing orientations. Strategies ranged from marketing as public relations to marketing as sales, with universities in South Africa the only ones demonstrating a…
Education and Educational Technology
This volume includes extended and revised versions of a set of selected papers from the 2011 2nd International Conference on Education and Educational Technology (EET 2011) held in Chengdu, China, October 1-2, 2011. The mission of EET 2011 Volume 1 is to provide a forum for researchers, educators, engineers, and government officials involved in the general areas of education and educational technology to disseminate their latest research results and exchange views on the future research directions of these fields. 130 related topic papers were selected into this volume. All the papers were reviewed by 2 program committee members and selected by the volume editor Prof. Yuanzhi Wang, from Intelligent Information Technology Application Research Association, Hong Kong. The conference will bring together leading researchers, engineers and scientists in the domain of interest. We hope every participant can have a good opportunity to exchange their research ideas and results and to discuss the state of the art in th...
This conference addressed the challenges facing oil sands development, with particular reference to supply and infrastructure issues. Updates on oil sands markets and opportunities were presented along with strategies for mitigating risks in a rapidly growing market. The best practices for supplying a demanding market through supply shortages and high prices were identified along with policies that should be implemented to help overcome labour shortages. Some presentations expressed how commodities pricing and trends can impact business. Others showed how markets in China and the United States are prepared for oilsands products. The views of other international companies on oil sands was also discussed along with proposed plans to eliminate the infrastructure congestion and risks caused by expanding oil sands development. The challenges and benefits of investing in Alberta's oil sands were reviewed along with strategies to enhance upgrading and refining capacity in the province. Economic drivers and the creation of new markets were examined, and various export opportunities were reviewed along with industry management challenges concerning human resources, labour supply, training and education. The conference featured 10 presentations, of which 3 have been catalogued separately for inclusion in this database. refs., tabs., figs
Full Text Available Intertwined with other structural changes, are policies to increase the number of international students to diversify tourism activities into what is known as educational tourism (edutourism. Of immediate relevance to this article is the implementation of policies and strategies to attract students from all over the world. Unfortunately, these policies are partially implemented opting out important factors, as such this article attempt to conceptualize the motivational factors associated with edu-tourism. Data garnered from foreign students in North Cyprus suggest that cost, quality, environmental, regulatory, cultural, political, safety and social factors are key factors for edu-tourism. The outcome in this study will help policy makers determine the factors that influence the choice of tertiary institutions in North Cyprus associated with a particular geodemographic setup. This will also enable policy makers to create a tailor made persuasive strategies, policies, adverts and messages to increase their market share.
Purpose: The purpose of this paper is to present a new marketing mix based on MBA students' attitudes and opinions towards the marketing initiatives of business schools in South Africa. The post-graduate business education market is, and increasingly, getting more aggressive in their efforts to attract students on to their flagship degree, the…
Science, technology, engineering, and mathematics (STEM) disciplines are attracting increased attention in education. The iSTEM 2017 conference was a professional development program designed to acquaint pre-service teachers with interdisciplinary, research-based STEM instructional strategies that can transform traditional classroom instruction…
Southern Connecticut State Coll., New Haven. Center for Interdisciplinary Creativity.
In this collection of papers Harold G. Cassidy outlines the conceptual framework for the conference which is based on a systems approach to development of practical action programs in education. A basic model is presented as a basis for shifting from the post-crisis to the pre-crisis approach to curriculum development and educational…
Reviewed by R.Ayhan YILMAZ
Full Text Available Topics of the book is cover on building corporate identity for educational institutions, cultural and regional issues in educational product development, Defining the role of online education in today‘s world, individualization of open educational services, integrated marketing communications, measuring the impact of educational promotions, new customers and new demands, open and Distance education, reputation issues in online education and sustainable communication before, during and after enrollment
The 47 presentations at Enerdata's 1999 annual conference and trade show were divided between the GasFair and Power '99 Natural Gas and Electricity Market Conference, and the Ontario Competitive Power Conference. The four major sessions of GasFair and Power '99 included the: (1) gas track, (2) power track, (3) gas and power, and (4) forums and workshops. In general, the papers reviewed the recent activities in the natural gas and electric power industry in North America. The presentations highlighted the recent changes that are occurring as a result of deregulation and new environmental policies. The North American electric power and natural gas industry are moving towards competition. Most market participants will benefit from this change because it creates a more level playing field. Several papers also discussed issues regarding the long-term outlook for new Canadian gas supplies to eastern and midwest markets. Some of the other topics discussed included issues regarding the impact of basis tradin g, tools of the energy marketer, and the advantages of pipeline planning. The challenges facing Ontario Hydro to diversify their existing power generation and to use natural gas for power generation in order to meet energy demand was also discussed. tabs., figs
The 47 presentations at Enerdata's 1999 annual conference and trade show were divided between the GasFair and Power '99 Natural Gas and Electricity Market Conference, and the Ontario Competitive Power Conference. The four major sessions of GasFair and Power '99 included the: (1) gas track, (2) power track, (3) gas and power, and (4) forums and workshops. In general, the papers reviewed the recent activities in the natural gas and electric power industry in North America. The presentations highlighted the recent changes that are occurring as a result of deregulation and new environmental policies. The North American electric power and natural gas industry are moving towards competition. Most market participants will benefit from this change because it creates a more level playing field. Several papers also discussed issues regarding the long-term outlook for new Canadian gas supplies to eastern and midwest markets. Some of the other topics discussed included issues regarding the impact of basis trading, tools of the energy marketer, and the advantages of pipeline planning. The challenges facing Ontario Hydro to diversify their existing power generation and to use natural gas for power generation in order to meet energy demand was also discussed. tabs., figs.
Young, Mark R.
Marketing education today is facing significant challenges in attracting and retaining high-quality students. The focus of this article is to advocate engaging 1st-year students in the practice of marketing to help develop their identity as a marketing major, to see the relevance of their studies, and to enhance their thinking and self-regulating…
Examines the literature on marketing and uses the four elements of product, price, place, and promotion to elicit guidance for those who wish to market educational games, simulations, and workshops. Devising a marketing strategy centered on the customer is discussed, and the distinction between goods and services is described. (11 references)…
Ferrell, O. C.; Hair, Joe F., Jr.; Marshall, Greg W.; Tamilia, Robert D.
This article provides a review of the history of marketing education. Some of the pioneers who developed concepts and pedagogical material used in teaching marketing are identified and some schools of thought are reviewed, namely, the commodity, institutional, and functional schools, as well as marketing management. During the early part of the…
Northern Illinois Univ., DeKalb. Dept. of Business Education and Administration Services.
Designed to be used with the General Marketing Curriculum Guide (ED 156 860), this guide is intended to provide the curriculum coordinator with a basis for planning a comprehensive program in the field of marketing and to allow marketing and distributive education teacher-coordinators maximum flexibility. It contains job competency sheets in ten…
Yilmaz, R. Ayhan
Because of increased competition for scarce resources, marketing has become an important activity of many nonprofit organizations. Higher education institutions, as one of these nonprofit organizations, provide us with excellent examples of this trend (Hayes, 1991). The marketing of higher education has received a tremendous amount of emphasis and…
Rudd, Denis; Mills, Richard
This paper will develop and explain a conceptual framework for the use of business industry marketing techniques within the higher educational spectrum. This framework will demonstrate how sound marketing management can help higher education increase its effectiveness and improve student interest, as well as encourage the development of managerial…
Harknett, Kristen; Kuperberg, Arielle
Using data from the Fragile Families and Child Wellbeing study and the Current Population Survey, we find that labor market conditions play a large role in explaining the positive relationship between educational attainment and marriage. Our results suggest that if low-educated parents enjoyed the same, stronger labor market conditions as their…
This Proceedings volume on Energy Education within the context of the International Conference on Energy Alternatives/Risk Education contains papers on Energy Education, on Nuclear Education and on Risk Education. Ten papers concerning nuclear science and technology, and nuclear energy, were indexed and abstracted separately for the INIS database. (R.P.)
Parks, S C; Moody, D L; Barbrow, E P
Dietetic education programs seeking to maintain their enrollment levels may find it necessary to adopt more sophisticated marketing strategies. This article describes the application of the marketing process to an extended degree dietetic program that serves a national audience. It also presents a strategy for initiating a marketing study and marketing orientation by analyzing its internal program data. The article discusses the specific market characteristics of the program's primary market segments, and it presents further implications for dietitians at work in health care facilities, in businesses, or in private practice.
Full Text Available The article is devoted to the analysis of marketing, its role and significance in the modern education system and economy. The authors review the advantages of integrated marketing communications which include, apart from marketing, organizational culture, advertising, public relations (PR, branding, image making and other types of communication influencing the formation and functions of social processes and institutions, including the economic and education sphere.
Fleming, P L
The marketing paradigm is based on the premise of exchange of value, that is, value received for value given. The role of the nutrition educator as a marketer is to facilitate exchanges of value with consumers. To carry out this role, a strong orientation to the consumer, what she or he wants and needs and is willing to "pay," guides the development of the nutrition education mission, objectives, and strategies. The marketing paradigm calls for a marketing information system that includes internal record keeping, marketing intelligence gathering, and marketing research. The information is used in the marketing audit, which identifies organizational strengths and weaknesses and marketplace opportunities and barriers. Marketing objectives are formulated, and strategies for segmenting, positioning, and developing the marketing mix follow. These are translated in the marketing plan to an action plan, a budget, and profit and loss projections. Use of the marketing paradigm in nutrition education is not a panacea for organizational ills and marketplace problems. Instead, the paradigm raises issues to which nutrition educators must bring their expertise, commitment, ingenuity, and creativity.
Center for Law and Education, Boston, MA.
The 22 items included in a packet distributed to participants at a 1981 conference on education and the economy are listed in this annotated bibliography, with sources for the items identified. The materials include articles, chapters from books, and monographs, as well as a resource guide and bibliography concerning rural economic and community…
Techniques: Connecting Education and Careers, 2003
Students at Bremerton High School developed marketing ideas for a local small business. They identified target markets; designed business cards, brochures, and advertisements; and created a new advertising campaign they presented to the business. (JOW)
Education and training are the two basic pillars of any policy regarding safety in the workplace. Practitioners who work with radiation sources will have a wide range of responsibilities and objectives depending on the radiation practice, but all will have a triple common need: a basic education as well as specific training providing the required level of understanding of artificial and natural radiation and its management; standards for the recognition of skills and experience; an opportunity to refresh, update and test acquired knowledge and competence on a regular basis. International meetings, publications and recommendations covering safety culture in the field of radiological protection increasingly stress the need for education and training. In addition, compliance with the requirements of specific European directives and the international basic safety standards is crucial in a world of dynamic markets and increasing workers mobility, and common approaches to training facilitate the understanding of these requirements. The conference intends to address the largest potential audience, covering policy makers, the medical sector, industrial radiographers, NORM experts, the engineering sector, the non-nuclear industry, social sciences researchers, safety experts, radiation protection experts, radiation protection officers, medical physics experts, regulators and authorities. Furthermore, it aims to reinforce the contacts between various organisations, individuals and networks dealing with education and training policies in radiological protection. Special attention will also be paid to attracting and inviting young professionals to ensure knowledge transfer and to help build the future of radiological protection. (authors)
Elufiede, Oluwakemi, Ed.; Flynn, Bonnie, Ed.
This document contains the proceedings of The Adult Higher Education Alliance 35th Annual Conference. The theme of the conference was Adult and Higher Education in the Contemporary World: Its Role In Cultural Literacy. The conference was held on March 10-11, 2015. The event was hosted by and held at the College of Education and Human Performance,…
College and university science educators from across Connecticut gathered at Yale's West Campus in April 2010 for a Project Kaleidoscope (PKAL) program entitled "Taking the Plunge: Next Steps in Engaged Learning." Funded by the National Science Foundation (NSF) and co-sponsored by the Connecticut Conference of Independent Colleges (CCIC) and Yale's McDougal Graduate Teaching Center, the event was the latest in a PKAL series of one-day conferences aimed at equipping science, technology, engineering, and math (STEM) instructors with effective approaches to engaging students and training future scientists.
Teklehaimanot, Mebrahtu L.; Ingenbleek, Paul T. M.; Tessema, Workneh K.; van Trijp, Hans C. M.
In recent years, marketing education has broadened to poor people in developing and emerging countries. In this article, the authors use four empirical studies that apply well-established training design procedures to design a marketing training program for Ethiopian pastoralists. Because pastoralists operate in extremely remote, traditional, and…
Full Text Available Purpose – Last two decades have seen a marked increase in the interest given to the field of business ethics, particularly, marketing ethics. Marketing ethics provides an innumerable amount of materials and topics for open discussion, as well as for application in practice. Our intention is to open up a space within which to promote timely debate on contemporary marketing education. Design/Methodology/Approach – Monitoring of academic journals in the area of marketing ethics tuition accessible in electronic databases (EBSCO, ProQuest, Web of Science, Google Scholar by means of the Centre for scientific-technical information SR portal. The work is based on the analysis of thematic categories, and the number of publications and citations. Results are presented in a comprehensive and illustrative manner. Findings and implications – Discussions about marketing ethics and ethical issues are useful. Students need preparation, mentoring and counselling while solving ethical problems, which occur during marketing ethics tuition in the academic field, but also in practice. Academic and scientific sources in the area of marketing ethics education are an excellent “instruction”. Limitations – The limitation of this research can be seen in the fact that we focused especially on the marketing aspect of the ethics education. In further research, other fields of interest should be addressed, for example management or practices in commerce, etc. Originality – The aim of the article is to map current trends in research in the field of marketing ethics education, as presented in scientific journals.
Stambøl, Lasse Sigbjørn
An important motivation to establish and develop higher education institutions across regions is to improve and restructure the regional labour markets toward higher education jobs, contribute to maintain the regional settlement patterns of the population generally and to increase the numbers of higher educated labour especially. This paper introduces a short description of the Norwegian regional higher education institution system, followed by analyses of the impact of higher education insti...
Ghulam Nabi Saqeb
Full Text Available The revival of Islamic civilisation and culture is possible only by revitalising Islamic education and reorganising it on the basis of Islamic concepts. This opinion has been consistently voiced by leading 19th century Muslim reformers. In 1977 the First World Conference on Muslim Education was held at Makkah. The conference proved to be a major landmark in Muslim education. Over 350 Muslim scholars representing various academic fields and coming from Muslim as well as Western countries participated in this event, presented papers and approved crucial recommendations. This paper highlights the antecedents of this conference, reviews the progress achieved and failures experienced during the post-conference decades, and makes suggestions for concerted efforts to be undertaken in the 21st century towards fulfillment of the objectives of the conference.
Adina Popovici (Barbulescu)
The objective of our paper is to highlight and analyse certain aspects related to the education system, labour market and education system graduates employment in Romania. It starts by pointing out the importance of education and some of the transformations the Romanian education system has undertaken after 1989 and during the process of passage to the Bologna system. It then focuses on the Romanian labour market and education system graduates employment. We conclude that the education system...
Demonstrates how colleges can use distance education to attract and retain a "critical mass" of learners for distance programs. Explores alternative ways to view distance education market opportunities and determine which avenues to pursue. Suggests how to be more effective in all aspects of distance education programs. (13 citations) (YKH)
Zimmer, Robert J.; And Others
A survey of 122 college teachers of marketing courses investigated the extent and methods of their inclusion of international marketing into the course curriculum. Findings suggest that, among those teaching international marketing, how they acquired their international knowledge had a significant effect on how they taught international marketing.…
Full Text Available A growing number of entities operating in the Polish sector of higher education and science and research aspire to have an active presence in foreign markets and even in the global market. This presence must be accompanied by thoughtful marketing strategies using effective marketing tools. The aim of the article is to indicate the possibility of using the knowledge of international marketing to increase the efficiency of the entities of the Polish sector of education and research. Particular attention was paid to the intercultural nature of the international marketing, especially in relation to the system to communicate with foreign customers in the Internet space. The article uses the following sources of information: official statistics, research reports, professional periodicals, case studies.
Vries, de M.J.; Vries, de M.J.
The theme for the PATT-11 conference, New Media in Technology Education, is certainly not one of the easiest when it comes to developing a balanced view on its merits and limits. It almost seems like one is either a total addict, or one takes a Luddite stand and rejects it. The aim of the conference
Education Commission of the States, Denver, CO.
This report covers the background, major issues, major recommendations, and agencies and associations represented at the National Invitational Conference on Consumer Protection in Postsecondary Education held at Denver, Colorado in June 1974. Major recommendations of the conference suggest that: (1) The states should provide by legislation or by…
Aléssio Bessa Sarquis
Full Text Available Internal marketing comprises the set of strategies to enable internally compliance of the organization's marketing promises. This study examines the use of internal marketing strategies in a higher education institution in the process of implementing a new educational model. This is one case study with qualitative and exploratory approach. The data collection techniques used were interviews and document analysis, interpreted through content analysis. The results show that the most commonly used strategies are: implementation of employee training programs; development of materials / guidance handouts; creating web blog; and the application of internal research. The testimonies indicate that the internal marketing strategies contributed to the implementation of new educational model, but there is dissatisfaction among managers with the internal marketing program of the institution.
Peter Drucker defined marketing as "the promotion of a product or service from its inception through every step of its evolution and distribution until it reaches the satisfied customer." Inherent in this definition are the four components of marketing: pricing, product, place, and promotion. The product itself is the most important element and…
Perera, Chamila Roshani; Hewege, Chandana Rathnasiri
Purpose: The purpose of this study is to extend the current knowledge of curriculum developments in international business and marketing curricula. Integrating sustainability into business and marketing curricula of the universities are widely debated in previous literature. Sustainability is a global phenomenon; however, curriculum development…
Komljenovic, Janja; Robertson, Susan L.
This paper examines what to some is a well-worked furrow; the processes and outcomes involved in what is typically referred to as "marketization" in the higher education sector. We do this through a case study of Newton University, where we reveal a rapid proliferation of market exchanges involving the administrative division of the…
Taylor, Steven A.; Judson, Kim
The current article represents a cautionary tale in continuing emerging marketization practices as the dominant form of marketing with higher education. Specifically, a review of three important emerging literature streams (i.e., quality-of-life, service-dominant logic, and stakeholder orientation) all appear to support calls for moving beyond…
Reijers, Wessel Hubert Maria
In this paper, I argue that marketization trends affecting universities in general are strongly present in the management and education of technical universities. Partly, this is due to the historical background of the technical university as such, but marketization can nonetheless negatively affect
Goodnow, Wilma Elizabeth
The applicability of the "benefit segmentation" marketing technique to education was tested at the College of DuPage in 1979. Benefit segmentation identified target markets homogeneous in benefits expected from a program offering and may be useful in combatting declining enrollments. The 487 randomly selected students completed the 223…
Beech, Jason; Barrenechea, Ignacio
In this article we explore ways in which pro-market discourses have been interpreted in policy initiatives in Argentina since the 1970s. Our argument is that even though pro-market discourses have guided reforms in many aspects of public policies in Argentina, the arena of education has overall been resistant to taking them up. The first part of…
Pappas, James P.
The author tells how very large, multidivision continuing education programs can use their size as a marketing advantage. Some advantages include (1) superior service, (2) an image of high quality, (3) the bandwagon effect, and (4) stronger buying power. (CH)
This conference was convened by the US Department of Energy and the National Association of Regulatory Utility Commissioners to provide a forum for state and federal policymakers, sate and federal regulators, and all segments of the natural gas industry to address issues of significance to the current and future use of natural gas, with particular emphasis on sate regulation. The conference brought together a cross-section of interested parties to begin the process of identifying the barriers to natural gas achieving its market potential and developing better communication between Federal officials, State officials and different segments of the natural gas and electric industries
Kulić Radivoje N.
Full Text Available The growing influence of economic and organizational theories on modern trends in education, that is particularly evident in the last few decades, has also affected the implementation of marketing orientation in this area. The dilemmas and misunderstandings concerning the application of marketing concepts in education as a specific sphere of social activity where the use of market mechanisms wasn't optimal, were not explained. Nonetheless, such a development can not completely be ruled out, noting that the application of this concept in education has a much broader meaning and significance. To put it another way, it means that the concept of marketing in education is not exclusively oriented towards profit making, but it is primarily focused on motivation and the development of valuable personality traits, and the formation of diverse interests and a wide range of educational needs of potential users. In such developing higher education sector, and institutions for adult's education, one can apply the 'marketing principles and strategies', in the interests of these institutions, but also in the interests of the users of educational services and the society in general.
The purpose of this study was to analyze the employment market of adapted physical education (APE) careers in higher education since 1975 to see if the increase of this market has continued since 1998. Based on the data collected from the "Chronicle of Higher Education", a total of 887 APE job openings have been posted since 1975,…
Bol, Thijs; van de Werfhorst, Herman G.
Educational systems with a high level of tracking and vocational orientation have been shown to improve the allocation of school-leavers in the labor market. However, tracked educational systems are also known to increase inequality of educational opportunity. This presumed trade-off between equality and labor market preparation is clearly rooted…
Peltier, James W.; Milne, George R.; Phelps, Joseph E.; Barrett, Jennifer T.
An "information privacy gap" exists in marketing education, with little research addressing the state of information privacy and how appropriate privacy strategies and tactics should be communicated to students. The primary purpose of this article is to provide educators an understanding of information privacy and how they can incorporate this…
American Medical Association, Chicago, IL.
The responsibility of organized medicine in the area of continuing education was the focus of this conference. Papers presented at the conference and summaries of workshop discussion groups comprise this document. The papers are: The Purpose of the Conference; Maintenance of Physician Competence; Motivation for Continuing Medical Education; Peer…
Journal of Education for Sustainable Development, 2012
The UNESCO World Conference on Education for Sustainable Development (ESD) will be co-organised in 2014 by UNESCO and the Government of Japan on the occasion of the end of the UN Decade of Education for Sustainable Development. It has the following objectives: (1) Celebrating a decade of action; (2) Reorienting education to build a better future…
Golden, April Michelle
Providing inclusive and equitable quality education for all children will require sustained cooperation and investment from donor and partner nations worldwide. As a multi-stakeholder funding mechanism, the Global Partnership for Education (GPE) is an important Education Diplomacy model. The 2018 Dakar Financing Conference is a vibrant…
Inclusive education is a global phenomenon expressed differently in various countries, and different contextual realities support or constrain the process of making education more inclusive. This column reports on an international conference on inclusive education in Johannesburg, South Africa, which provided the opportunity for delegates to share…
Gardner, Mary, Ed.; Reed-Mundell, Charlene, Ed.
These proceedings contain four presentations and other materials from a conference to provide public schools with information about change so they can take a leadership role in educating for the future. The opening address (Richard Berendzen) discusses changes affecting education and changes in education. "Megatrends: Implications for Education…
Randolph, Justus J.; Julnes, George; Bednarik, Roman; Sutinen, Erkki
In this study we empirically investigate the claim that articles published in computer science education journals are more methodologically sound than articles published in computer science education conference proceedings. A random sample of 352 articles was selected from those articles published in major computer science education forums between…
In order to explore education at the first two Pan-Pacific Women's Conferences, this article builds on Campbell and Sherington's account of education in Oceania and on empirical research undertaken by Selleck and others, along with relevant primary source material. It traces elements of empire as they played out in inter-war women's education and…
Gómez , Julio
This Bachelor’s thesis examines online marketing opportunities for exporting education programs and education consulting services from Finland and internationally. The objective of the study is to determine how is the current B2B environment in e-marketing communications. The purpose of this research is to provide useful information on e-marketing strategies that would benefit HAAGA-HELIA Global Education Services (HAAGA-HELIA GES). This study consists of a theoretical section tha...
Full Text Available The impact of the Internet on marketing is a radical phenomenon whose elements are diffi cult to quantify. The explosive dynamics of the phenomenon has determined unpredictable evolutions, shaking the very foundations of modern economics, and putting to the test modern managers’ ability, intelligence, and capacity to adapt. In this situation, online marketing is a challenge to organizations, taking into account the opportunities offered by the Internet at global level. In higher education, online marketing is a rapid way to form and develop the image of an institution regarding not only the implementation of strategies, policies, plans, and educational programs, but also the better use of products and services that accompany the offers according to the requests of beneficiaries or interested users. This article stresses the essential aspects of educational marketing whose requests become viable through e-marketing. To this end, we will approach the mechanism of online marketing, and further, we will concentrate on its applications for higher military education. In addition, we will approach eLearning as a modern electronic system to implement e-marketing objects.
Savchenko Sergii Olegovych
Full Text Available The methodology of decision preparation was created and implemented. It is based on imitational modeling of cooperation between education and labor markets. The constant increasing of information volume, its dependence on external environment state and internal organization was also included into the methodology. The main aim is increasing of effectiveness of the system of higher education institution management.
Kuznetsov, Nikolai; Usenko, Lyudmila; Ivanova, Olga; Kostoglodova, Elena
Purpose: The purpose of this paper is to evaluate and determine the effectiveness of university education on the economy of various countries. Design/methodology/approach: To determine the necessity and expedience of making provision for the effectiveness of university education on the market economy, this work uses the method of regression and…
Rutter, Richard; Lettice, Fiona; Nadeau, John
While the university prospectus is recognized as an important marketing communication tool for higher education recruitment strategies, it has become overlooked as many researchers have focused on other communication channels, such as social media and websites. Although focus has been placed upon Higher Education Institution (HEI) brand…
Mazzarol, Timothy W.; Soutar, Geoffrey N.
Purpose: The global market for international students have become highly competitive and many institutions, particularly higher education institutions, rely heavily on fee income from overseas students. This study aims to examine the countries from which Australian education institutions draw such students and used this information to better…
Gomes, Liza; Murphy, Jamie
Investigated from two perspectives the Internet's role in communicating educational opportunities: students' Internet use to facilitate information search and decision making, and educational institutions' e-business adoption and implementation. Two surveys of international students and face-to-face interviews with marketing executives from nine…
Chowdhury, Raqib; Ha, Phan Le
This book addresses how Western universities have constructed themselves as global providers of education, and are driven to be globally competitive. It examines how the term "international" has been exploited by the market in the form of government educational policies and agencies, host institutions, academia and the mass media. The…
Illinois State Univ., Normal. Dept. of Business Education.
This publication is a curriculum guide designed to assist local educators in planning and implementing instructional programs for Office of Education Code 04.01, Advertising Services, a subcluster within the marketing and distribution cluster. The curricular guide is divided into two major sections. The first section contains information for the…
Edzes, Arjen; Hamersma, Marije; Venhorst, Viktor; van Dijk, Jouke
It is well-known that those with lower levels of education and school drop-outs are less successful in the labour market. The aim of this paper is to shed light on the determinants to continue in education to at least the minimum level defined by the Lisbon Treaty 2000, the so-called starting
Text or speaking notes used at a conference to examine the challenges and opportunities facing Canada's midstream petroleum and natural gas industry are contained in this volume. A total of eight 8 papers were presented, focusing on the wide range of business opportunities that do not fit into the core functions of the upstream business (exploration and production), or into the core functions of the downstream business (distribution and retail marketing). One of the biggest opportunities lies in the development of storage facilities for the natural gas industry. Other aspects of the midstream business addressed included processing, transportation, marketing, and natural gas liquids. tabs., figs
What do we mean when we refer to "marketing"? Are they the same thing as "marketing culture", but in a people context? Is "marketing the same as salels"? How can we find an acceptable balance between the strategy and the tactics? These are important questions, because our answers have important implications.
Durkin, Mark; Howcroft, Barry; Fairless, Craig
Purpose: During the last 20 years or so the changing environment in which universities operate has meant that commensurately more emphasis has been placed on marketing principles. In light of this emphasis, it is perhaps a little surprising that relatively little attention has been directed towards the processes by which universities develop their…
.... Eight strategic imperatives, with objectives and tactics, were provided as a blueprint for prioritizing work with educators, The strategic imperatives highlight the importance of continued efforts...
Mingat, Alain; Eicher, J. C.
The link between educational investment and individual earnings is discussed based on a 1974 study in Dijon. An investigation of the relationship between these two elements is shown to need to consider the choice model used by the individual student entering higher education. Academic and social background influence the student's choice.…
Torres, Carlos Alberto
Suggests that globalization places limits on state autonomy and national sovereignty, affecting education in various ways. Educational policy and its contributions to citizenship, democracy, and multiculturalism will face unprecedented challenges if the logic of fear, exacerbated by the events of September 11, 2001 prevails. (Author/SLD)
Further Education Staff Coll., Blagdon (England).
The conferences were part of a series on the development of the field of postsecondary education in Britain. Papers of the first conference, on the organization and management of curriculum change, include: present problems of curriculum development (T.J. Russell); the management of curriculum teams (N.C. Clegg, J. Hall, W.P. Jukes, W.T. Jordan);…
Fortner, Rosanne W., Ed.; Mayer, Victor J., Ed.
Learning about the earth as a system was the focus of the 1997 International Conference on Geoscience Education. This proceedings contains details on the organization of the conference as well as five general sessions by various participants. The interactive poster sessions are organized according to three themes: (1) Earth Systems/Science…
Gheorghe MINCULETE; Maria -Ana CHISEGA-NEGRILA
The impact of the Internet on marketing is a radical phenomenon whose elements are diffi cult to quantify. The explosive dynamics of the phenomenon has determined unpredictable evolutions, shaking the very foundations of modern economics, and putting to the test modern managers’ ability, intelligence, and capacity to adapt. In this situation, online marketing is a challenge to organizations, taking into account the opportunities offered by the Internet at global level. In higher education, on...
Cortez, David Sifuentes
This article examines the participation of women in decision-making processes in the field of education, from a global perspective, through their roles and positions in International Conferences on Education (ICEs). This analysis is based on a sample of sixteen of the forty-six ICEs held from 1934 to this day. All of the ICEs that took place over…
Education Commission of the States, Denver, CO.
The second National Conference on Consumer Protection in Postsecondary Education was a series of seminars on specific issues. The topics under discussion were (1) protecting the student financial interest; (2) student information needs and systems; (3) postsecondary education institutional responses; (4) regulations and safeguards; and (5) full…
Full Text Available The purpose of this paper is to draw on the research and scholarly literature to explorethe changing discourses and perspectives concerning adult learning, education, and thelabour market in the employability regime. The focus of the nalysis is a Nordic context.The dominant employability regime maintains a technical-rational perspective onlearning and employability. Education is predominantly regarded as an instrumentalpreparation for the labour market. The future demands of the labour market are largelyunknown, however, and vocational and professional training may not provide sufficientpreparation for the increasing complexities of work. Theoretical discussions have beendominated by an alleged mismatch between individual competence and thequalifications that are required in the world of work. There is no consensus regardinghow the gap should be described, explained, or bridged. New demands on educationaldesign have emerged, and ideas related to liberal education and ‘bildung’ have beenreinserted into the political agenda, offering general preparation for a wider array ofchallenges.
Pechenizkiy, Mykola; Calders, Toon; Conati, Cristina; Ventura, Sebastian; Romero, Cristobal; Stamper, John
The 4th International Conference on Educational Data Mining (EDM 2011) brings together researchers from computer science, education, psychology, psychometrics, and statistics to analyze large datasets to answer educational research questions. The conference, held in Eindhoven, The Netherlands, July 6-9, 2011, follows the three previous editions…
Santos, Olga Cristina, Ed.; Boticario, Jesus Gonzalez, Ed.; Romero, Cristobal, Ed.; Pechenizkiy, Mykola, Ed.; Merceron, Agathe, Ed.; Mitros, Piotr, Ed.; Luna, Jose Maria, Ed.; Mihaescu, Cristian, Ed.; Moreno, Pablo, Ed.; Hershkovitz, Arnon, Ed.; Ventura, Sebastian, Ed.; Desmarais, Michel, Ed.
The 8th International Conference on Educational Data Mining (EDM 2015) is held under auspices of the International Educational Data Mining Society at UNED, the National University for Distance Education in Spain. The conference held in Madrid, Spain, July 26-29, 2015, follows the seven previous editions (London 2014, Memphis 2013, Chania 2012,…
Zhehus Olena V.
Full Text Available The article, on the basis of generalization of scientific views of foreign and domestic scientists, substantiates the integrated model of marketing of higher education products and services with consideration of their specificities. The obtained result is the «5Р + S» model, which includes the newly introduced poli-element «proposition», combining the interrelated and indivisible elements of «product», «people» and «process», as well as the traditional elements of the service marketing complex: «price», «place», «promotion», «physical evidence». The «social-marketing» element has been added to the integrated model on the basis of the high societal importance of educational services. Altogether, the proposed integrated model of the complex of marketing of higher education products and services is a symbiosis of commercial and non-commercial marketing, which will enhance social and economic efficiency of functioning of higher educational institution.
Suzana Kazue Kagawa
Full Text Available The aim of this study was to identify what the factors that motivate and influence a student to remain in a IES - Higher Education Institutions, through marketing concepts applied to educational marketing along with a survey of 508 students UERGS - State University of Rio Grande do Sul, enrolled in the second half of 2013. Among the theoretical frameworks: Philip Kotler in the study of strategies for managing brand equity, Sonia Simões Colombo in educational marketing and Valter Afonso Vieira scales in marketing. The research by attitudes was based Mattar (2003 the result of the analysis was obtained through a questionnaire with Likert scales of constructs that allowed us to identify which are the desires, needs and positive perceptions in relation to the expectations of current students in aspects cognitive, affective and behavioral, as well as the perception of the image and quality of Uergs in view of these students. And so the strengths that enable strengthen your image in the educational market and weaknesses that can be improved with management of brand equity without losing focus on quality and its main product were identified, knowledge.
In order to face increasing competition on the market and address other new challenges, higher education institutions (HEIs) started to apply new business approaches which led to the development of higher education management and marketing. As efficient marketing communications are necessary for survival and development on higher education market, topics related to this field have had a distinct place in higher education marketing since the establishment of this discipline. Various strategies...
Psacharopoulos, George; Velez, Eduardo
Uses data from 1989 Uruguayan Household Survey to investigate earnings/education relationship. Mincerian earnings functions fitted to nearly 10,000 workers reveal a 9.2% private return rate for each extra year of schooling. Females realize a full percentage point over males; private sector employees enjoy a 5 percentage point advantage over public…
Gitsham, Matthew; Clark, Timothy S.
Purpose: This paper aims to contribute to the ongoing debate about the relevance of sustainability in management education through exploration of the needs and expectations of a key group of business schools' stakeholders--senior executives of leading corporations. Design/methodology/approach: The paper presents findings from a survey regarding…
For years student scholarship programs to promote knowledge or international cooperation have functioned without question in Mexico. Economics of education literature has questioned the validity of similar programs, and the paradigm is shifting from scholarship support to loan schemes and from merit- to need-based grants. This article, based on…
Full Text Available Background: In most areas of medical research, the label of ‘quality’ is associated with well-accepted standards. Whilst its interpretation in the field of medical education is contentious, there is agreement on the key elements required when reporting novel teaching strategies. We set out to assess if these features had been fulfilled by poster presentations at a major international medical education conference. Methods: Such posters were analysed in four key areas: reporting of theoretical underpinning, explanation of instructional design methods, descriptions of the resources needed for introduction, and the offering of materials to support dissemination. Results: Three hundred and twelve posters were reviewed with 170 suitable for analysis. Forty-one percent described their methods of instruction or innovation design. Thirty-three percent gave details of equipment, and 29% of studies described resources that may be required for delivering such an intervention. Further resources to support dissemination of their innovation were offered by 36%. Twenty-three percent described the theoretical underpinning or conceptual frameworks upon which their work was based. Conclusions: These findings suggest that posters presenting educational innovation are currently limited in what they offer to educators. Presenters should seek to enhance their reporting of these crucial aspects by employing existing published guidance, and organising committees may wish to consider explicitly requesting such information at the time of initial submission.
Gordon, Morris; Darbyshire, Daniel; Saifuddin, Aamir; Vimalesvaran, Kavitha
In most areas of medical research, the label of 'quality' is associated with well-accepted standards. Whilst its interpretation in the field of medical education is contentious, there is agreement on the key elements required when reporting novel teaching strategies. We set out to assess if these features had been fulfilled by poster presentations at a major international medical education conference. Such posters were analysed in four key areas: reporting of theoretical underpinning, explanation of instructional design methods, descriptions of the resources needed for introduction, and the offering of materials to support dissemination. Three hundred and twelve posters were reviewed with 170 suitable for analysis. Forty-one percent described their methods of instruction or innovation design. Thirty-three percent gave details of equipment, and 29% of studies described resources that may be required for delivering such an intervention. Further resources to support dissemination of their innovation were offered by 36%. Twenty-three percent described the theoretical underpinning or conceptual frameworks upon which their work was based. These findings suggest that posters presenting educational innovation are currently limited in what they offer to educators. Presenters should seek to enhance their reporting of these crucial aspects by employing existing published guidance, and organising committees may wish to consider explicitly requesting such information at the time of initial submission.
T. I. Chinaeva
Full Text Available The world education system everything will more be transformed to the multi-billion industry, one of the profitable directions of which is training of foreign students. Creation and development of successfully functioning system of the international education, attraction of a significant amount of foreign students are not only to increase the budget of higher education institution and to lift its prestige, but also and a method of promotion of policy, culture, economy, a conduct of life of the host country home. With respect there to research and practical interest has studying and the analysis of the main directions of development of the international market of educational services. This article in which changes of the main indicators reflecting the main vectors of export of education in the leading countries - exporters and in our country are considered is also devoted to these questions.The purpose of work is the analysis of development of the international market of educational services in recent years. The analysis of analytical and statistical information on the processes happening in this area, both at the international level, and in Russia is the basis.In the course of the research the methods of the analytical and logical analysis on the basis of statistical data promoting more detailed studying of dynamic and structural changes of the social and economic phenomena and processes were used.In general for the last 30 years the extent of the international student’s mobility increased more than by 6 times. The international educational market constantly develops, increasing the turnover. However flows of the international students periodically change the orientation, both on countries of source, and over the countries of training. At the same time it is possible to note that changes in structure of the largest countries recipients happen more slowly, than as a part of the countries delivering foreign students. The largest world sources of
Morrison, Stacey A.; Blair, Amanda J.; McMullan, Kylie L.; Flostrand, Andrew
This article presents a bibliometric analysis of "Marketing Education Review" from its inception in 1990 until 2014. A brief history of the journal is presented and its content is analyzed. In total, 706 articles were studied in terms of their authorship, manuscript, and content characteristics. Descriptive statistics provide an overview…
This conference on industrial minerals provided a forum for producers, distributors and consumers to discuss changes in supply and demand patterns. Industrial minerals support a variety of value-added processing plants and industries. The presentations at this conference highlighted industrial mineral production, processing and exploration activity and identified new development opportunities. Industrial minerals were shown to be an increasingly significant component of international trade. Most industrial minerals show steady growth in demand as they open up new development opportunities in a variety of sectors, including well drilling and the oil sands industry. This conference featured 17 presentations, of which 3 have been catalogued separately for inclusion in this database. refs., tabs., figs
This forum on western electricity markets presented the latest information concerning several challenges facing the electricity markets of both Western Canada and the United States. Corporate leaders and industry regulators addressed a number of issues. Among them, the California Independent System Operator presented its views on the Standard Market Design initiative which has the potential to alter the dynamics of power markets in Canada and the United States. The creation of a new International Organization for Standardization (ISO) structure for Alberta's deregulated power markets was discussed by both the Power Pool of Alberta and the Alberta Department of Energy. The outlook for electricity price volatility in the west was examined in a presentation by BP Energy Canada. The prospect for transmission links between Alberta and other western states and provinces was the topic of presentations made by ATCO Electric and AltaLink. The future of the power generation in Alberta was discussed by TransAlta, EPCOR, and ENMAX. In addition, there were two case studies presented from the California Energy Commission and the Independent Electricity Market Operator (IMO) of Ontario concerning the progress made to date on electricity deregulation. A look at lessons to be learned from other jurisdictions was also included. A total of sixteen presentations were made at this forum, of which five have been indexed separately for inclusion in this database. refs., tabs., figs
Gray, Deborah M.; Peltier, James W.; Schibrowsky, John A.
The "Journal of Marketing Education" ("JME") was launched almost 35 years ago. In this invited article, we review "JME"'s long and distinguished history. For historical perspective, we will lean heavily on the words of "JME" editors (including special issue editors); this focus adds context for the past and helps project the future. As a…
Ramocki, Stephen P.
A primary purpose of marketing education is to prepare students to perform throughout their careers, and performance largely relies on transferability of knowledge. It has been demonstrated that training in metacognition, along with emphasis on transfer, does lead to increased probability that knowledge will be transferred into environments…
Lakes, Richard; Pritchard, Alice M.
The fact that gender desegregation of vocational programs has not yet been achieved might be related to labor force occupational segregation by gender. Social theorists view schooling inequities as mirrors of social structure, whereby schools track students to maintain social stratification. Mirroring the labor market, education has segregated…
For more than two decades, governments around the world, led by the English-speaking polities, have moved higher education systems closer to the forms of textbook economic markets. Reforms include corporatisation, competitive funding, student charges, output formats and performance reporting. But, no country has established a bona fide economic…
Papakitsos, Evangelos C.
The present study introduces a systemic model that demonstrates a description of the relationship between the labour-market and vocational education from the perspective of systemic theory. Based on the application of the relevant methodology, the two open social systems are identified and analyzed. Their key-features are presented and the points…
Martin, Sarah J.; Reed, Philip A.
This study examined high school marketing education teachers' knowledge of workplace readiness skills and whether that knowledge had an impact on student workplace readiness skill achievement. Further, this study examined the usage of Virginia's 13 Workplace Readiness Skills curriculum and identified the teaching methods and instructional…
Purpose: The purpose of this paper is to examine how Finnish higher education institutions communicate market differentiation on the admissions webpages of their international business and technology programmes when attempting to appeal to prospective students and distinguish themselves from other institutions. Design/Methodology/Approach: The…
South Carolina State Dept. of Education, Columbia. Office of Vocational Education.
This curriculum guide consists of materials for use in teaching the second year of a two-year course in marketing and distributive education. Included in the guide are field review information, an introduction, a course outline, a series of unit outlines, a bibliography, and a list of audiovisual materials. The following topics are addressed in…
Hemming, Peter J.; Roberts, Christopher
Researchers have begun to explore the role that faith schools play in contemporary educational markets but the emphasis to date has been on urban rather than rural contexts. This article approaches the issue of marketisation through a qualitative case-study comparison of two Anglican primary schools in contrasting rural localities in England and…
Finger, Glenn, Ed.; Ghirelli, Paola S., Ed.
The 2015 Australian College of Educators (ACE) National Conference theme is "Educators on the Edge: Big Ideas for Change and Innovation." ACE presented an opportunity for all education professionals to gather, discuss, and share cutting-edge, creative and innovative practices, nationally and globally at the conference held on September…
Changing Configurations of Adult Education in Transitional Times. Conference Proceedings of the Triennial European Research Conference of the European Society for Research on the Education of Adults (ESREA) (7th, Berlin, Germany, September 4-7, 2013)
Käpplinger, Bernd, Ed.; Lichte, Nina, Ed.; Haberzeth, Erik, Ed.; Kulmus, Claudia, Ed.
This book assembles over 50 papers from the 7th Triennial European Research Conference of the European Society for Research on the Education of Adults (ESREA), which was held from the 4th to the 7th of September 2013 at Humboldt-University in Berlin. The title of the conference was "Changing Configurations of Adult Education in Transitional…
News Conference: Serbia hosts teachers' seminar Resources: Teachers TV website closes for business Festival: Science takes to the stage in Denmark Research: How noise affects learning in secondary schools CERN: CERN visit inspires new teaching ideas Education: PLS aims to improve perception of science for school students Conference: Scientix conference discusses challenges in science education
Conference: Serbia hosts teachers' seminar Resources: Teachers TV website closes for business Festival: Science takes to the stage in Denmark Research: How noise affects learning in secondary schools CERN: CERN visit inspires new teaching ideas Education: PLS aims to improve perception of science for school students Conference: Scientix conference discusses challenges in science education
Ganahl, Dennis J.; Ganahl, Richard J., III
The purpose of this paper is to compare and contrast the mission and scope of professional/baccalaureate advertising education with Marketing Education curriculum and instruction strategies to enhance advertising students' outcome. Sixty-five colleges and universities with advertising education departments, sequences, or areas of emphasis…
Yoshioka, Yoshio; Mito, Hiroyuki; Azuma, Kouji
Maintenance jobs at coin parking places (CP) are very important for keeping trouble free operation. Such maintenance jobs include special inspection at the initiation of new CP and ordinal maintenance works. In order to level up the skill of maintenance people in the company, education of the basic knowlege of electricity, facility and maintenance skills are required. We made an original text for maintenance people, and practiced education by use of web conference system, because they are distributed in whole country, This paper describes a content of text on fundamental knowledge of electricity, facility of coin parking system and trouble experiences, and also a practice of remote education using web conference system. Problems of remote education which were found by practice and the future education plan of practical skill are also described.
Matuhina Tatiana Vasilevna
Full Text Available Marketing of webinar represents research which is carried out by seminar carrying out in a network the Internet, by means of virtual conference. Webinar as the innovative marketing tool allows the buyer to investigate a product or service, and to the supplier to investigate requirements and interests of the consumers by means of decrease in expenses for marketing since the technology of webinar-marketing is much more economic traditional than means of marketing, advertising, polls, seminars and conferences.
The Kerntechnische Gesellschaft e.V. and the Deutsches Atomforum e.V. jointly organized the traditional annual conference 'Nuclear Technology' in the Duesseldorf Messe-Congress-Center from 9th to 11th May, 1989. It took place at a time which is characterized by unbroken uncertainty about the future of the THTR, the Wackersdorf reprocessing plant, the significance of scenarios for abandoning nuclear energy and about the economic effects of the European Single Market which will become effective by 1992. Numerous papers and discussions reflected the yet unsolved problem of acceptance. (orig.) [de
International Educational Data Mining Society, 2012
The 5th International Conference on Educational Data Mining (EDM 2012) is held in picturesque Chania on the beautiful Crete island in Greece, under the auspices of the International Educational Data Mining Society (IEDMS). The EDM 2012 conference is a leading international forum for high quality research that mines large data sets of educational…
R. Ayhan YILMAZ
Full Text Available Using of Marketing Communication for Distance Education Institutions R. Ayhan YILMAZ, Ph.DAnadolu UniversityCommunication Sciences FacultyEskisehir, TURKEY INTRODUCTION Because of increased competition for scarce resources, marketing has become an important activity of many nonprofit organizations. Higher education institutions, as one of these nonprofit organizations, provide us with excellent examples of this trend (Hayes, 1991. The marketing of higher education has received a tremendous amount of emphasis and attention. Distance education (DE has become an accepted form of education and has been gaining widespread popularity in recent years. Marketing concept has been gaining importance in distance education sector throughout the world. The factors responsible for this are self-support policies, increasing competitiveness in the marketplace, rising customer expectations, widening access to education etc (Gupta, 2005. More than 70 countries are offering educational programmes through distance education all over the world today (Sudalaimuthu, Visited 3rd March, 2005, http://www.ignou.ac.in/Theme-1/S.%20Sudalaimuthu.htm Because of flexibility, convenience and opportunity, distance education is becoming so popular, profitable and vital. By 2005, % 90 American universities will offer at least one course online. Currently about 3 million Americans are distance education students (Gonzales, 2002. In this paper, I will discuss the following questions: What is the brief history and changing environment of distance education? Which marketing communication tools are used in DE institutions? What benefits does marketing communications provide to DE institutions? BRIEF HISTORY OF DISTANCE EDUCATION Distance education began as a correspondence course in the 1800's. Between the years of 1950 and 1960, it serviced as video conferencing. From 1950 to 1980, teleconferencing was used. Since 1990 to present day, web-based instruction have been using in distance
Education Commission of the States, Denver, CO.
This handbook attempts to improve policy development and decision making relative to financing postsecondary education. Sections cover: (1) descriptions and comparisons of selected reports relative to recommendations for postsecondary financing; (2) position statements and/or comments on postsecondary financing from certain cooperative sponsoring…
OECD Publishing, 2016
More and more adults are earning a tertiary qualification, but not all tertiary degrees have the same value on the labour market. In general, postgraduate degrees such as master's and doctoral degrees are associated with higher employment rates and earnings than bachelor's degrees. Labour market outcomes also vary by field of education. Some…
Gil, Leoncio Vega
Our paper has as its first aim to highlight the fact that the approach on which studies about educational policies or the politics of education (the second concept being more widely used in social sciences) have been based so far involves returning to the stance posited by J.A. Maravall--a category composed of ideas, foundations, mind-set,…
Full Text Available This paper is about research conducted in order to find the graduates’ perceptions regarding their opportunities to find a job after the 1st cycle of study. The main aim was to find their intentions to look for a job in the study field and how they perceive the easiness to find such a job. The outcomes have revealed that the respondents want a job in the study field, but they are anxious about a good integration on the labour market. In this respect, the higher education institutions have to communicate better with their students and other stakeholders in order to implement the relationship marketing in the organisation.
In April of 1992 in Atlanta, Georgia, nearly 50 elementary and secondary educators and about 100 postsecondary educators convened to explore their common interests in the conference on precollege-university partnerships. This report summarizes the remarks and conclusions of speakers, panelists, and of attendees gathered in regional work groups. During the course of the conference, attendees heard from federal agencies and foundations which fund education-related projects and learned of their enthusiastic support of partnerships. In our national need to manage education and training resources wisely, these funding agents see partnership benefits such as renewed excitement for teaching at all levels, effective and technologically up-to-date in-service training, more and better-prepared high school graduates entering colleges, and a general enhancement of understanding among educators at all levels of teaching. As an added benefit, the partnership concept promotes discussion and understanding in an atmosphere of respect, appreciation, and self-esteem. Several hours of the conference were devoted to panels addressing five questions important to education coalitions. The panelists represented a wide variety of teaching levels, geographic locations, educational experiences, and ethnic groups.
Wasmer, D. J.; Williams, James R.; Stevenson, Julie
Higher education institutions have increasingly adopted marketing principles to achieve institutional objectives. However, direct application of the traditional marketing mix as characterized by four P's (product, price, place, promotion) can be problematic. A reconceptualization of the marketing mix applies four C's: concept (mix of goods and…
This paper discusses the concerns for a distinct ethics for marketers of higher education. It argues that higher education retains a difference for both product and service and that unfettered marketing can influence and then manipulate the underlying edifying offering.
National Education Association, Washington, DC. Commission on Professional Rights and Responsibilities.
The fourth conference dedicated itself to the topic "The Treatment of Minorities in Textbooks," intending to give educators, publishers, civil rights leaders, and government officials an unbiased understanding of textbook problems. Participants learned from each other and gained insight into differing points of view, stimulating cooperative team…
This Proceedings volume on Energy and Risk within the context of the International Conference on Energy Alternatives/Risk Education contains papers on Nuclear Energy, on Background Radiation and on Risks of Energy Alternatives. 15 papers concerning safety of nuclear reactors, case stories of reactor and radiation accidents, monitoring low-level indoor radiation, educational tods, comparison of energy system risks, and catalyzed fusion were indexed and abstracted separately for the INIS database. (R.P.)
Somers, Mark John
The market for management education has grown rapidly over the past 40 years. However, increasing competition stemming from new entrants such as for-profit universities and from the globalization of management education have changed the dynamics of the market thereby presenting business schools with difficult challenges. The process of disruption…
Gardner, Mary, Ed.; Reed-Mundell, Charlene, Ed.
This document provides nine papers presented at a 2-day conference where representatives of the National Aeronautics and Space Administration (NASA) described the future of space exploration and discussed the implications of that future for educators. The proceedings begins with an introduction by Ralph Winrich, NASA Aerospace Education…
Cheng, R; Lourenço, F; Resnick, S
Purpose – Despite rising graduate unemployment in the UK, there are insufficient numbers of graduates employed in small and medium sized enterprises (SMEs). The literature suggests that a teaching emphasis on large organisational business models in Higher Education Institutions (HEI), particularly in the teaching of marketing theory, renders the SME sector unattractive to graduate employment and conversely, it is perceived that graduates lack additional ‘soft skills’ vital for SME development...
Geothermal Energy Association
Geothermal Energy Association supports the US geothermal industry in its efforts to bring more clean geothermal energy on-line throughout the world. Activities designed to accomplish this goal include: (1) developing and maintaining data bases, web pages, (2) commissioning of special studies and reports, (3) preparing, printing and distributing brochures and newsletters, (4) developing exhibits and displays, and participating in trade shows, (5) designing, producing and disseminating audio-video materials, (6) monitoring and coordinating programs carried out by US DOE and other Federal agencies, (7) holding workshops to facilitate communication between researchers and industry and to encourage their recognition of emerging markets for geothermal technology, (8) attending conferences, making speeches and presentation, and otherwise interacting with environmental and other renewable energy organizations and coalitions, (9) hosting events in Washington, DC and other appropriate locations to educate Federal, State and local representatives, environmental groups, the news media, and other about the status and potential of geothermal energy, (10) conducting member services such as the preparation and distribution of a member newsletter related to operating and maintaining s useful and viable association, and (11) performing similar kinds of activities designed to inform others about geothermal energy. The activities of the export promotion aim to assist industry in accomplishing the goal of successfully penetrating and developing energy in country with existing geothermal resources and a desire to develop them. Activities including in export promotion are: (1)needs analysis and assessment involve monitoring the progress of developing markets and projects overseas and working with US industry to determine what future activities by GEA would be of greatest assistance, (2) outreach includes the preparation and dissemination of brochures and videos for foreign professionals
Full Text Available Summary of the International Conference held on 15 and May 16, 2009 in Verona. An event planned at the end of a Research Project of National Interest (PRIN designed to detect and promote the practices of education for democratic citizenship in Italian schools, following the guidelines of the Council of Europe on Education for Democratic Citizenship (EDC and using the methodologies proposed in the "Tool for Quality Assurance of EDC in schools".
... Credit Reforms in Organized Wholesale Electric Markets Notice of Proposed Rulemaking\\1\\ regarding whether... Credit Reforms in Organized Electric Markets May 11, 2010 Commission Meeting Room Agenda 9-9:05 a.m... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. RM10-13-000] Credit Reforms...
This book contains over 20 selections. Some of the titles are: Today's Nuclear Power Industry and 10 Years Down the Road; Future Changes in Operating Plants; Plant Life Extension; How to Succeed in the Nuclear Market by Trying Harder; The Types of Services as Single Unit, New Operating Utility Needs from Industry; and An Overview of Outside U.S. Market Opportunities
... FEDERAL ENERGY REGULATORY COMMISSION 18 CFR Part 35 [Docket No. RM10-17-000] Demand Response... for determining when to compensate demand response providers and the allocation of costs associated with demand response. DATES: The technical conference will be held at the Federal Energy Regulatory...
The 3 rd International Conference of Mathematics, Science, and Education (ICMSE) 2016 on Semarang, 3-4 September 2016 organized by Faculty of Mathematics and Natural Science, Semarang State University. ICMSE2016 provides a platform to the researchers, experts and practitioners from academia, governments, NGOs, research institutes, and industries to meet and share cutting-edge progress in the fields of mathematics and natural science. It is reflected in this year theme “Contribution of Mathematics and Science Research for Sustainable Life in Facing Global Challenge”. The scope of this conference are Mathematics, Biology, Chemistry, and Physics,We thank to the keynote speakers and all authors of the contributed papers, for the cooperation rendered to us in the publication of the conference proceedings. In particular, we would like to place on record our thanks to the expert reviewers who have spared their time reviewing the papers. We also highly appreciate the assistance offered by many volunteers in the preparation of the conference proceedings, and of course to the sponsors assisting in funding this conference, especially Research, Technology and Higher Education Ministry of Indonesia for supporting this conference.The committee selected 71 papers from 129 papers presented in this forum to be published in Journal of Physics: Conference Series (Institute of Physics Publisher) indexed by Scopus. We hope that this program will further stimulate research in Mathematics, Science, and Education; share research interest and information; and create a forum of collaboration and build trust relationship. We feel honored and privileged to serve the best recent developments in the field of Mathematics and Science Education to you through this exciting program.Chairperson,Dr. Margareta RahayuningsihCOMMITTEEInternational Scientific Advisory BoardEdy Cahyono ( Chemistry Department, State University of Semarang )Rahim Sahar ( Department of Physics, Universiti Teknologi
Full Text Available The educational system worldwide is currently under the spotlight as it shows significant signs of an ongoing crisis in its search for resources, visibility in the crowded market and significance to the ever-changing society. Within this framework, higher education institutions (HEIs are taking significant actions for maintaining students as clients of their educational services. As competition on this market is becoming stronger, HEIs face difficulties in keeping students, leading them to a continuous evaluation of student satisfaction indicators. Beyond HEIs’ managers, researchers in marketing higher education have contributed to the development of a comprehensive literature where still very few have forwarded a longitudinal research model for student satisfaction evaluation despite the need for such approaches. Given this context, the current paper presents a first step towards a longitudinal study as it displays, in a compare and contrast vision, the results of two different quantitative research projects developed in the same student community, with the same objective, but conducted in two different years. Among the most significant results of this research refer to an important decline in students’ satisfaction with a significant increase in the number of students that have a neutral perception. This is highly expected to determine a major impact on university’s overall performance and, therefore, it constitutes a strong argument for determining underlying causes, and especially developing the appropriate marketing strategies to tackle with these issues. Based on this result and other similar research outcomes, strategic and tactic recommendations are granted in the final part of this paper.
Phipps, Maurice, Ed.; Hayashi, Aya, Ed.
This document presents the proceedings of the Wilderness Education Association's 2005 National Conference on Outdoor Leadership. Following a brief history of the Wilderness Education Association (WEA), 21 conference papers are presented. Topics of the conference papers include: wilderness education curriculum, programs, history, environmental…
Stellefson, Michael; Eddy, James M
To make salient the striking similarities between the program planning processes used in both health education and contemporary marketing. Through a discussion of the analogous nature of both processes and a review of the literature, the authors (1) illustrate why marketing principles should be embraced and (2) suggest how marketing strategies can be integrated into health education needs assessments. Core health-marketing concepts are proposed along with 4 recommendations for future marketing activities in health education. To facilitate an advance in health education process and practice, scholars and practitioners should adopt a more consumer-centered, marketing mind-set.
Hagues, Rachel; Stotz, Sarah; Childers, Austin; Phua, Joe; Hibbs, Judy; Murray, Deborah; Lee, Jung Sun
As access to healthy food (or lack thereof) could be considered a social justice issue, social workers should be concerned about this issue and willing to collaborate with colleagues of various disciplines to address it. This study was a formative evaluation conducted to understand best practices, recommendations, and feasibility of a social-marketing-based nutrition education program tailored to the needs of adults with limited income. The authors report findings from focus groups conducted with Cooperative Extension Agents (CEAs) and region coordinators (n = 45) and Supplemental Nutrition Assistance Program Education (SNAP-Ed) (n = 69) eligible participants to inform the development of a social marketing nutrition intervention for SNAP-Ed in Georgia. Barriers to healthy eating included cultural preferences, costs of healthy food, lack of time, and lack of availability. Social marketing has a potential to deliver effective and efficient SNAP-Ed targeted to large, limited-resource Georgians. Segmenting the low-income population based on geographical location as well as best methods for outreach can allow tailored messages to meet identified needs, lifestyles, and other variables that make these individuals most likely to respond to the program. Food security and nutrition education are topics of concern for all health care professionals interested in addressing complex health issues of many low-income adults.
Andersen, Robert; van de Werfhorst, Herman G
This article explores the role of national institutional factors--more specifically, the level of skill transparency of the education system and labour market coordination--in accounting for cross-national differences in the relationship between education and occupational status. Consistent with previous research, our findings suggest that skill transparency is the primary moderator. Countries with a highly transparent educational system (i.e., extensive tracking, strong vocational orientation, limited tertiary enrolment) tend to be characterized by a strong relationship between education and occupational status. These findings hold even after controlling for the level of labour market coordination. Nevertheless, we also find that labour market coordination plays an independent role by dampening the effect of education on occupational status. Taken together, these results suggest two quite different policy implications: (1) strengthening the skill transparency of the education system by increasing secondary and tertiary-level differentiation may strengthen the relationship between education and occupation, regardless of the level of coordination, and (2) increasing labour market coordination could lead to improved social inclusion and a reduction in inequalities related to educational attainment.
The Organization for Economic Cooperation and Development (OECD-CERI) Educational Indicators Project (INES), initiated in 1988, is described in this paper, which focuses on the development of "Network B" to study education and labor market destinations (Network B is one of four networks set up by the project, each of which was assigned a different…
Andersen, R.; van de Werfhorst, H.G.
This article explores the role of national institutional factors - more specifically, the level of skill transparency of the education system and labour market coordination - in accounting for cross-national differences in the relationship between education and occupational status. Consistent with
This paper intended to assess the impact of marketeering tertiary education in Zimbabwe. The paper revealed that marketeering of tertiary education in Zimbabwe has drastically impacted on access to higher education and training. Poor and vulnerable students have found it difficult to access tertiary education due to escalating commercialized fees. Literature indicates that, even in developed countries like UK, marketeering tertiary education has led to decreased enrolments, diminishing prospe...
Seven guidelines for enhancing direct mail marketing are as follows: target the most promising audience; frame the right message for the audience; state the benefits of making a positive response; send the message at an appropriate time; tell the reader what response is desired; plan follow-up mailings or other contact; and measure results.…
Most livestock producers in Virginia ship their animals out of state to be processed and sold. A growing number, however, are considering marketing their own meat on the farm to garner more value from their products.
Eric A. Hanushek; Ludger Woessmann; Lei Zhang
Policy debates about the balance of vocational and general education programs focus on the school-to-work transition. But with rapid technological change, gains in youth employment from vocational education may be offset by less adaptability and thus diminished employment later in life. To test our main hypothesis that any relative labor-market advantage of vocational education decreases with age, we employ a difference-in-differences approach that compares employment rates across different a...
Bjerstedt, Ake, Ed.
Eight papers and nine summaries of papers present themes and discussions addressed during the European Peace Research Association (EUPRA) conference in Budapest (Hungary) in 1993. Following an introduction with overview information regarding the conference, the first three sections present eight papers on areas studies, peace museums, concepts,…
Khanal, Ichha; khanal, Ichha
The purpose of conducting this thesis was to study on the marketing strategy of an educational institution. The aim of this thesis was to study on current marketing strategy and suggest the case company with new and effective ideas for marketing. The theoretical part of this thesis hold three main elements with basic knowledge of marketing. Along with marketing mix, this thesis also covered segmentation as well as marketing strategy. For the time being, SWOT approach was utilized to...
Bannon, Sarah A; Mork, Maureen; Vilar, Eduardo; Peterson, Susan K; Lu, Karen; Lynch, Patrick M; Rodriguez-Bigas, Miguel A; You, Yiqian Nancy
Patients with Lynch Syndrome, the most common hereditary colorectal cancer syndrome, benefit from genetic education and family counseling regarding diagnostic testing and cancer surveillance/prevention recommendations. Although genetic counseling is currently the most common venue where such education and counseling takes place, little is known about the level of disease knowledge and education needs as directly reported by patients and families with Lynch Syndrome. Furthermore, experiences with forums for larger-scale knowledge transfer have been limited in the current literature. We conducted a one-day interactive multidisciplinary patient conference, designed to complement individual genetic counseling for updating disease knowledge, supportive networking and needs assessment among Lynch Syndrome patients and their family members. The patient conference was designed utilizing the conceptual framework of action research. Paired pre- and post-conference surveys were administered to 44 conference participants anonymously to assess patient-reported disease knowledge and education needs. A multidisciplinary team of expert providers utilized a variety of educational formats during the one-day conference. Four main focus areas were: genetic testing, surveillance/prevention, living with Lynch Syndrome, and update on research. Thirty-two participants (73%) completed the pre-conference, and 28 (64%) participants completed the post-conference surveys. Nineteen respondents were affected and the remaining were unaffected. The scores of the disease-knowledge items significantly increased from 84% pre- to 92% post-conference (p = 0.012). Patients reported a high level of satisfaction and identified further knowledge needs in nutrition (71%), surveillance/prevention options (71%), support groups (36%), cancer risk assessment (32%), active role in medical care (32%), and research opportunities (5%). Our experience with a dedicated patient education conference focused on
Alexander Graham Bell Association for the Deaf, Inc., Washington, DC.
THE PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ORAL EDUCATION OF THE DEAF ARE THE WRITTEN RECORD OF A CONFERENCE HELD AT CLARKE SCHOOL FOR THE DEAF AND LEXINGTON SCHOOL FOR THE DEAF IN JUNE 1967. VOLUME I CONTAINS THE PAPERS FROM FIVE PLENARY SESSIONS AND SEVERAL SECTIONAL MEETINGS PRESENTED BY REPRESENTATIVES FROM 16 COUNTRIES. SUBJECTS…
Popov, Nikolay, Ed.; Wolhuter, Charl, Ed.; Kalin, Jana, Ed.; Hilton, Gillian, Ed.; Ogunleye, James, Ed.; Niemczyk, Ewelina, Ed.; Chigisheva, Oksana, Ed.
This volume contains selected papers submitted to the 15th Annual International Conference of the Bulgarian Comparative Education Society (BCES), held in June 2017 in Borovets, Bulgaria, and papers submitted to the 5th International Partner Conference of the International Research Centre (IRC) "Scientific Cooperation," Rostov-on-Don,…
Gardner, Mary, Ed.; Reed-Mundell, Charlene, Ed.
These proceedings contain presentations from a conference whose major topics were real-world intelligence, artificial intelligence, and linkage between the education and corporate sectors. "People, Perspectives...Potential and Possibilities" (Elyse S. Fleming), which was the conference's closing speech, briefly summarizes the information…
Blanco Moreno, Sof??a
Desde el Siglo XX las tecnolog??as han irrumpido en nuestras vidas de forma exponencial. Esto ha supuesto unos cambios y avances muy grandes en la sociedad, que han hecho que redirijamos nuestra forma de ver y realizar las cosas. En esta investigaci??n se puede encontrar un an??lisis exhaustivo del marketing educativo actual, tanto digital como tradicional, as?? como su evoluci??n y estrategias, a la vez que una explicaci??n de c??mo las tecnolog??as han cambiado este sector en general int...
Constantin, Marin; Turcu, Ilie
The proceedings of the NUCLEAR 2008 annual international conference on sustainable development through nuclear research and education held at INR-Pitesti on May, 28 - 30 2008 contain 88 communications presented in 3 sections addressing the themes of Nuclear energy, Environmental protection, and Sustainable development. In turn these sections are addressing the following items: Section 1.1 - Nuclear safety and severe accidents (12 papers); Section 1.2 - Nuclear reactors (11 papers); Section 1.3 - Nuclear technologies and materials (20 papers); Section 2.1 - Radioprotection (5 papers); Section 2.2 - Radioactive waste management (20 papers); Section 2.3 - air, water and soil protection (5 papers); Section 3.1 - Strategies in energy (3 papers); Section 3.2 - Education, continuous formation and knowledge transfer (8 papers); Section 3.3 - International partnership for a sustainable development (4 papers). The conference proceedings where divided into two parts. This item refers particularly to the second part
N. V. Litvinenko
The highest value for the philosophical problems of education should consider introducing within the philosophical foundations of marketing management methodology for systematic consideration of education as a social subjectobject process, which is based on needs. Philosophy of Education in the face of marketing philosophy and management philosophy got a good theoretical and methodological framework for the synthesis of market interpretations educational development and the development of fu...
Crittenden, Victoria L.; Wilson, Elizabeth J.
In response to calls from both business practitioners and educators, this research explores the extent to which undergraduate marketing education is delivered with a cross-functional perspective. Given that marketing is often recognized as a boundary-spanning role within companies, marketing department chairs were asked to report on…
Hadjimitsis, Diofantos G.; Agapiou, Athos; Lysandrou, Vasilki; Themistocleous, Kyriacos; Cuca, Branka; Nisantzi, Argyro; Lasaponara, Rosa; Masini, Nicola; Krauss, Thomas; Cerra, Daniele; Gessner, Ursula; Schreier, Gunter
Remote sensing science is increasingly being used to support archaeological and cultural heritage research in various ways. Satellite sensors either passive or active are currently used in a systematic basis to detect buried archaeological remains and to systematic monitor tangible heritage. In addition, airborne and low altitude systems are being used for documentation purposes. Ground surveys using remote sensing tools such as spectroradiometers and ground penetrating radars can detect variations of vegetation and soil respectively, which are linked to the presence of underground archaeological features. Education activities and training of remote sensing archaeology to young people is characterized of highly importance. Specific remote sensing tools relevant for archaeological research can be developed including web tools, small libraries, interactive learning games etc. These tools can be then combined and aligned with archaeology and cultural heritage. This can be achieved by presenting historical and pre-historical records, excavated sites or even artifacts under a "remote sensing" approach. Using such non-form educational approach, the students can be involved, ask, read, and seek to learn more about remote sensing and of course to learn about history. The paper aims to present a modern didactical concept and some examples of practical implementation of remote sensing archaeology in secondary schools in Cyprus. The idea was built upon an ongoing project (ATHENA) focused on the sue of remote sensing for archaeological research in Cyprus. Through H2020 ATHENA project, the Remote Sensing Science and Geo-Environment Research Laboratory at the Cyprus University of Technology (CUT), with the support of the National Research Council of Italy (CNR) and the German Aerospace Centre (DLR) aims to enhance its performance in all these new technologies.
In this work scientists, engineers, manufactures, investors, policy makers, energy users and other specialists present their professional experiences and commercial samples with view to reach common objectives in a climate of friendship and solidarity. Within the conference's framework there will be multiple workshops in Renewable Energy, Energy Saving and Energy Education and related fields. CIER provides an excellent platform to share experiences and promote synergies towards the challenge of achieving a sustainable energy culture
In this work scientists, engineers, manufactures, investors, policy makers, energy users, businessmen and other specialists present their professional experiences and commercial samples with view to reach common objectives in a climate of friendship and solidarity. Within the conference's framework there will be multiple workshops in Renewable Energy, Energy Saving and Energy Education and related fields. CIER provides an excellent platform to share experiences and promote synergies towards the challenge of achieving a sustainable energy culture
Huang, Grace C; Newman, Lori R; Schwartzstein, Richard M
Critical thinking is central to the function of health care professionals. However, this topic is not explicitly taught or assessed within current programs, yet the need is greater than ever, in an era of information explosion, spiraling health care costs, and increased understanding about metacognition. To address the importance of teaching critical thinking in health professions education, the Shapiro Institute for Education and Research and the Josiah Macy Jr. Foundation jointly sponsored the Millennium Conference 2011 on Critical Thinking. Teams of physician and nurse educators were selected through an application process. Attendees proposed strategies for integrating principles of critical thinking more explicitly into health professions curricula. Working in interprofessional, multi-institutional groups, participants tackled questions about teaching, assessment, and faculty development. Deliberations were summarized into consensus statements. Educational leaders participated in a structured dialogue about the enhancement of critical thinking in health professions education and recommend strategies to teach critical thinking.
Howlett, Robert; Jain, Lakhmi
This book contains the contributions presented at the 3rd international KES conference on Smart Education and Smart e-Learning, which took place in Puerto de la Cruz, Tenerife, Spain, June 15-17, 2016. It contains a total of 56 peer-reviewed book chapters that are grouped into several parts: Part 1 - Smart University: Conceptual Modeling, Part 2 – Smart Education: Research and Case Studies, Part 3 – Smart e-Learning, Part 4 – Smart Education: Software and Hardware Systems, and Part 5 – Smart Technology as a Resource to Improve Education and Professional Training. We believe that the book will serve as a useful source of research data and valuable information for faculty, scholars, Ph.D. students, administrators, and practitioners - those who are interested in innovative areas of smart education and smart e-learning. .
Howlett, Robert; Jain, Lakhmi
This book contains the contributions presented at the 2nd international KES conference on Smart Education and Smart e-Learning, which took place in Sorrento, Italy, June 17-19, 2015. It contains a total of 45 peer-reviewed book chapters that are grouped into several parts: Part 1 - Smart Education, Part 2 – Smart Educational Technology, Part 3 – Smart e-Learning, Part 4 – Smart Professional Training and Teachers’ Education, and Part 5 – Smart Teaching and Training related Topics. This book can be a useful source of research data and valuable information for faculty, scholars, Ph.D. students, administrators, and practitioners - those who are interested in innovative areas of smart education and smart e-learning. .
Lepuschitz, Wilfried; Koppensteiner, Gottfried; Balogh, Richard
This proceedings volume showcases the latest achievements in research and development in Educational Robotics presented at the 7th International Conference on Robotics in Education (RiE) held in Vienna, Austria, during April 14-15, 2016. The book offers a range of methodologies for teaching robotics and presents various educational robotics curricula. It includes dedicated chapters for the design and analysis of learning environments as well as evaluation means for measuring the impact of robotics on the students’ learning success. Moreover, the book presents interesting programming approaches as well as new applications, the latest tools, systems and components for using robotics. The presented applications cover the whole educative range, from elementary school to high school, college, university and beyond, for continuing education and possibly outreach and workforce development. The book provides a framework involving two complementary kinds of contributions: on the one hand on technical aspects and on ...
Full Text Available This paper explores the recent series of financial scandals in the Australian financial advice industry. It examines the causes, consequences and responses to theses scandals by financial institutions, investors and regulators through the lens of relevant finance theory and extant literature. Although the paper focuses on the recent Australian experience the discussion and findings presented are of relevance to financial market regulation worldwide. It is proposed that a combination of compensation, education, training and structural reforms are required to reduce the undesirable effects of information asymmetry, adverse selection and moral hazard in the finance sector.
The CD-ROM presents papers submitted to the International Conference of Renewable Energy, Energy Saving and Energy Education. CIER 2009, held in Havana, Cuba, on Jun 9-13, 2009 May. The purpose of the CIER 2009 are to offer an opportunity to engineers, investigators, academic, makers and specialists in the energy topic from all over the world to exchange experiences, to share their successes and to discuss their focuses to future in the topic of the energy renewable, the energy saving, the energy efficiency and the energy education
Meier, R.; Bacher, R.; Bodmer, F.; Dettli, R.; Ott, W.; Fillipini, M.; Graber, W.; Iten, R.; Renggli, M.; Romerio, F.; Sommer, H.
These proceedings of the conference organised by the Swiss Federal Office of Energy (SFOE) that took place on the 22nd of November 2001 present nine papers on various topics involved in the liberalisation of the Swiss electricity market. The topics covered include the labelling of electricity to indicate its source, whereby the problems to be overcome in connection with the import of electrical power are examined, and the results of a focus-group survey on the labelling of electricity that covers the requirements of consumers. Further, a paper on the fundamentals for the definition of charges for the use of the electricity grid for the transport of energy by third parties as well as two papers on the benchmarking of Swiss electricity grids are presented. Two further papers discuss the billing of costs between grids operating at different voltage levels and the regulation of prices in the distribution grids at the start of liberalisation. The conditions for hydropower in a liberalised Swiss electricity market and the importance of water taxation and its possible differentiation by location are discussed in two further papers
Grbac, Zorana; Scherer, Matthias; Zagst, Rudi
This book presents 20 peer-reviewed chapters on current aspects of derivatives markets and derivative pricing. The contributions, written by leading researchers in the field as well as experienced authors from the financial industry, present the state of the art in: • Modeling counterparty credit risk: credit valuation adjustment, debit valuation adjustment, funding valuation adjustment, and wrong way risk. • Pricing and hedging in fixed-income markets and multi-curve interest-rate modeling. • Recent developments concerning contingent convertible bonds, the measuring of basis spreads, and the modeling of implied correlations. The recent financial crisis has cast tremendous doubts on the classical view on derivative pricing. Now, counterparty credit risk and liquidity issues are integral aspects of a prudent valuation procedure and the reference interest rates are represented by a multitude of curves according to their different periods and maturities. A panel discussion included in the book (featuring D...
Barnes, Tiffany, Ed.; Desmarais, Michel, Ed.; Romero, Cristobal, Ed.; Ventura, Sebastian, Ed.
The Second International Conference on Educational Data Mining (EDM2009) was held at the University of Cordoba, Spain, on July 1-3, 2009. EDM brings together researchers from computer science, education, psychology, psychometrics, and statistics to analyze large data sets to answer educational research questions. The increase in instrumented…
Considering the current complexity of financial markets and of financial instruments and services, financial education is part of population’s financial literacy and it ranks as paramount factor in the complex for the financial markets development.
Constantinides, Efthymios; Zinck Stagno, Marc C.
The importance of social media as platforms of social interaction, communication and marketing is growing. Increasing numbers of businesses in various industries have already integrated or plan to integrate social media applications into their marketing programs. Higher education institutions show
Full Text Available This paper presents guidelines for developing cases and teaching notes for marketing classes in higher education. Cases are often used in problem-based learning, where students are placed in a problem or decision-making situation and are encouraged to take the role of problem solvers. The recommendations for case writing are based on analysis of high-level examples of marketing cases, published in the most prominent global publishing databases, along with more than 15 years of experience of the authors. This paper explains the process of writing cases depending on the source of data and tackles all necessary issues that should be addressed. Writing teaching notes is focused on providing the supportive material for a case that helps a lecturer understand the reason for writing the case, the questions that might arise from it and the professional or theoretical points that should be raised in discussion. This paper should contribute to interactive learning and provide lecturers with detailed recommendations for writing cases in the marketing field.
Full Text Available The 6th year of the MEFANET conference was held in Brno, Czech Republic, from Tuesday 27th to Wednesday 28th November 2012. This conference provides a regular opportunity for teachers and students from medical faculties from all over the Czech Republic and Slovakia to meet experts in health care informatics and providers of electronical support in the education. Apart from methodical and educational aspects of e-learning at medical faculties in general, this year’s conference has again dealt with the impact of this phenomenon on a specific medical specialty: a thematically focused symposium addressed the fields of orthopaedics, rheumatology and physiotherapy.
This conference, held in Tokyo between 3-5 April 1998, was the most recent product of a now longstanding involvement between British and Japanese physics teachers which has grown out of a personal friendship between Brenda Jennison (Cambridge University and Vice Chair of the Education Group) and Tae Ryu (Sophia University). For a number of years British teachers have hosted Japanese counterparts at the annual ASE meetings and in visits to schools following the conference. For this conference a team of four physicists, Brenda Jennison, lan Lawrence (King's School Worcester), Philip Britton (Leeds Grammar School) and Phil Scott (University of Leeds) travelled to Japan to contribute to a conference and visit schools and University Departments. Feelings on reading a conference report can too often resemble the experience of being shown a friend's holiday snaps. They are clearly very interesting but equally clearly your friend is enjoying it more than you are, because the snaps are rekindling memories and thoughts. This set of reflections is an attempt to report on just four of those memories and thoughts rather than describe the pictures. Why organize an international conference? The conference was an event that almost took more months of tireless organization than it lasted in hours. It was conceived and brought to fruition amongst a welter of e-mail communications between Brenda Jennison, Tae Ryu and Maurice Jenkins of the British Council, who sponsored the event. Given this immense organizational task, just why did we bother? What can be gained by holding such an international event? The significant benefit of discussing issues between two cultures is clarifying which are the issues that are intrinsically due to the nature of physics teaching rather than the extrinsic effects of educational systems and customs. Unsurprisingly pupil motivation, pupil numbers, relevance, `up-to-date-ness' and the role of mathematics emerged as concerns in both cultures. Also there are
M. V. Klyov
Full Text Available The authors’ attention is drawn to the phenomenon of marketing and economization, and the expansion of the education market. It is noted that universities and research institutes, hospitals and schools, the military and the church, newspapers and television stations, museums and opera houses – all of them are completely different types of organizations, but as well as several others over the past decades were subjects of economization. It is considered the concept of commodification (converting the product into a commodity in relation to subsistence production, quasigoods, fake goods, real goods and fictitious capital. Overall, it is analyzed the understanding of the market economy of K. Polanyi, the role of information, knowledge and intellect in the postindustrial economy. It is alleged that in such circumstances, knowledge takes the form of the product. As knowledge is collectively produced and hasn’t got any deficiency (from an economic point of view, it is not competitive, it obtains the commodity form, being artificially scarce. The article is observed that the market mindset has a profound impact on the education system: from elementary to high school education goal is to collect as much information as possible for the purposes of the market.
Full Text Available Purpose: The main objective of the paper is to clarify the expectations held in the realm of business and by employers, in relation to the main educational parameters that respond to the employment needs of the Information and Communication Technology (ICT market in Spain, considering both technical and managerial knowledge. It also assesses whether the Spanish Technical University is providing its graduates with the knowledge currently demanded by the sector.Design/methodology/approach: The report is based on a survey completed by 43 companies, which constitutes more than 60% of the sector and is representative of the entire range of subsectors that constitute the vast ICT industry in Spain. According to the sample construction, post-stratification has been used for analyzing global results. Responses have been weighted according to the proportion that represents the employees’ population of the Spanish ICT sector.Findings: As a first conclusion of the current research it should be noted that in terms of technological knowledge, the gap between what the industry requires and the skills graduates can offer is, in general, much smaller than the gap relating to business management skills, where differences exceeding 25% have been demonstrated. This would suggest that the Spanish ICT sector needs to improve learning in the subjects related to business management.Originality/value: Finally, as an innovate factor since there are no previous bibliographic references on this topic, a surprising conclusion is that a significant segment of the Spanish ICT sector, specifically 51,2 % of the companies surveyed, did not distinguish between professional profiles, expressed indifference, and were equally likely to employ graduates as postgraduates. Although when the market was asked about the preferred profile for managerial positions, the results are quite different: 83.7% of respondents preferred a superior engineer qualification; 16.3%Purpose: The
... Propane Education and Research Council's Operations, Market Changes and Federal Programs AGENCY... Education and Research Council (PERC), in conjunction with the cumulative effects of market changes and... requirements under the Propane Education and Research Act of 1996 that established PERC and requires the...
Palmer, Nathan; Schueths, April M.
As higher education embraces the ideologies of the market, educators are being asked to teach evermore students with fewer resources. Running counter to the trend of marketization, a decentralized group of educators are taking advantage of Web 2.0 technologies (including Facebook, Twitter, and blogging platforms such as Wordpress, etc.) to…
Full Text Available Educational mismatch as a labour market disruption has lately attracted the interest of many economic experts and scholars. This interest is spurred by considerable improvements in the educational profile of the population, combined with changes in the demand for highly-qualified workers linked to technological developments. The mismatch can appear if an increase in highly-qualified workforce supply is not accom - panied by an equal growth in the demand. Overqualification is one such type of mismatch: it means that knowledge and skills acquired during formal education remain unused in the workplace. Many economies face this problem that can have negative consequences for individuals, businesses, and the government alike. This paper provides an overview of the basic concepts related to overqualification, focusing on the possible implications of this phenomenon, given that employee dissatisfaction can affect businesses and their productivity, and ultimately, the country as a whole. Systematization of previous research and analysis of the basic concepts related to overqualification can contribute to the literature in economics of education in Croatia and create a foundation for future research
Fleming, Lian; And Others
This courseware evaluation rates the Marketing: Managing the Marketing Mix program developed by Control Data Limited. (This program--not contained in this document--is designed to introduce decisions made by marketing managers during the implementation phase of marketing.) Part A describes the program in terms of subject area (marketing, decision…
Tuten, Tracy; Marks, Melanie
Social media usage has grown rapidly in recent years, as individuals have incorporated social networks such as Facebook into their daily activities and businesses have begun to use social tools to interact with consumers. Many social media tools, likewise, have applications relevant for marketing education. This study assesses the adoption of…
Constantin, Marin; Turcu, Ilie
The Book of abstracts of the papers submitted to 'NUCLEAR 2009 international conference on sustainable development through nuclear research and education' held at INR-Pitesti on May, 27 - 29 2009 contain 109 abstracts of the communications submitted for two plenary sessions (6 and 4 talks, respectively) and three sections addressing the themes of Nuclear energy, Environmental protection, and Sustainable development. In turn these sections are addressing the following items: Section 1.1 - Nuclear safety and severe accidents (8 papers); Section 1.2 - Nuclear reactors (15 papers); Section 1.3 - Nuclear technologies and materials (32 papers); Section 2.1 - Radioactive waste management (18 papers; Section 2.2 and Section 2.3 - Radioprotection and air, water and soil protection (12 papers); Section 3.1 - Education, continuous formation and knowledge transfer (9 papers); Section 3.2 -Strategies in energy (Round table) (5 papers). A number of 17 papers are presented only as abstracts in this book, the rest were presented fully during the conference. The proceedings of the conference are separately processed and introduced as such in the INIS database
Full Text Available The development of the knowledge-based economy, society computerization, globalization and regionalization processes, enhanced dynamics of labor markets, increased competition in the market for higher education etc. have generated profound changes at the level of universities in order to increase their competitiveness both domestically and internationally. These changes require the need for a new way of thinking and designing the activity of higher education institutions based on marketing principles. This article contains a theoretical approach to the concept of educational marketing through the development of marketing theories and models.
Full Text Available stream_source_info Gupta1_2008.pdf.txt stream_content_type text/plain stream_size 13351 Content-Encoding ISO-8859-1 stream_name Gupta1_2008.pdf.txt Content-Type text/plain; charset=ISO-8859-1 Background and Motivation... (Economics), University of Pretoria 2Senior Researcher (Statistics), CSIR, Pretoria. SASA 2008 Gupta and Das Predicting downturns in US housing market Background and Motivation Models - VARs, BVARs and SBVARs Forecasting House Prices in the Twenty...
The author conceived the model for systemic research of development of marketing thought and education in Croatia. The model consists of six elements which are completely interactive and have essential influence on development of marketing educational system. The model also helped to evaluate historical occurences which had preceded and influenced the present situation in Croatia, and which might have possible consequences to future development of marketing educational system in Croatia.
This study mainly focuses on the insights of a private school’s head pertaining to the use of digital media in educational marketing. The qualitative research paradigm was chosen for this study and in depth phenomenological interview was conducted from a head of a private school. Two themes were extracted from the data: Marketing educational services through digital media and its challenges, and digital media tool for marketing education services. The study revealed that the school head perce...
Baldwin, J. H.
More than 200 people, from twenty-five states and several foreign nations (including Australia, Canada, India, and Switzerland) attended this event which featured ten keynote addresses (including the banquet one by Nicholas Polunin) and over thirty invited speakers. Five symposia were presented on topics related to the conference theme of Crossroads: Society and Technology. In addition, more than seventy papers were presented in the areas of Environmental Education/Citizen Action, Culture and Technology, Ecological Effects of Technology, Energy, The Great Lakes, and International Environmental Issues. To take full advantage of the Eastern Michigan site, the conference featured five field-trips-to the Henry Ford Museum, Waterloo Nature Center, Huron River Canoe Trip, GM Proving Ground, and the Fermi II Nuclear Reactor.
Developments in the connected fields of solid state physics, bioengineering, mechatronics and nanometrology have had a profound effect on the emergence of modern technologies and their influence on our lives. In all of these fields, understanding and improving the basic underlying materials is of crucial importance for the development of systems and applications. The International Conference Inter-Academia 2016 has successfully married these fields and become a regular feature in the conference calendar. It consisted of seven thematic areas in the field of material science, nanotechnology, biotechnology, plasma physics, metrology, robotics, sensors and devices. The book Recent Global Research and Education: Technological Challenges is intended for use in academic, government and industry R&D departments, as an indispensable reference tool for the years to come. Also, we hope that the volume can serve the world community as the definitive reference source in Advances in Intelligent Systems and Computing. T...
Policies and economic drivers concerning the natural gas industry were the focus of this conference, which was divided into 3 sessions. The first session examined various policy issues and perspectives from government officials in North America. High energy prices and regulations concerning land access were reviewed, as well as supply costs and infrastructure needs. Outlooks for the natural gas industry in Alberta and British Columbia were presented. Issues concerning coalbed methane (CBM) and accessing off-shore natural gas were discussed. Activities in the Yukon were outlined. Land claim settlements were reviewed, and the development of a liquefied natural gas (LNG) infrastructure in Mexico was examined. Issues concerning the role of the natural gas industry in oil sands developments were addressed, as well as pipelines challenges and gas price impacts. Session 2 examined pipeline developments and infrastructure needs. Issues concerning stress corrosion cracking and the increase in Canadian pipelines were reviewed along with rates of return and market needs. Challenges facing natural gas infrastructure in the northeast were outlined and the impacts of LNG and northern supply were evaluated. Session 3 examined the impact of high gas prices. Macroeconomic impacts to the United States economy were discussed, as well as the impact of rising natural gas prices on the industrial sector. Issues concerning contract terms, credit terms, traded volumes and hedging were examined. Advances in temperature forecasting were reviewed. Short term price impacts and fundamental supply and demand issues were reviewed in relation to marketplace needs. Eleven presentations were given at this conference, of which 5 have been catalogued separately for inclusion in this database. tabs., figs
As the Child Reads: The Treatment of Minorities in Textbooks and Other Teaching Materials. Conference Report, National NEA-PR&R Conference on Civil and Human Rights in Education (Washington, D. C., February 8-10, 1967).
Hart, Elinor, Ed.
The conference on "The Treatment of Minorities in Textbooks and Other Teaching Materials" was held on February 8-10, 1967 in Washington, D.C. It was sponsored by the National Education Association and the Committee on Civil and Human Rights of Educators of the Commission on Professional Rights and Responsibilities. Attending the conference were…
Full Text Available Os defensores de abordagens baseadas no mercado para a educação invocam, às vezes, a necessidade de "empoderamento" (empowerment das comunidades nas tomadas de decisão educacionais para justificar a reforma dos sistemas educacionais públicos convencionais. Com base em exemplos da Austrália, da Inglaterra e do País de Gales, da Nova Zelândia e dos eua, este artigo explora as maneiras complexas e contraditórias como as políticas educacionais contemporâneas usam o conceito de envolvimento das comunidades. Ele demonstra mais ainda que o papel e o impacto do envolvimento das comunidades nas escolas nada têm de simples. O artigo conclui que, se o envolvimento das comunidades quer ter efeitos progressistas, ele deve ser articulado com uma política de educação democrática mais ampla.The proponents of market-based approaches to education have sometimes invoked the need for community empowerment in educational decision-making to justify the reform of conventional state educational systems. Drawing upon examples from Australia, England and Wales, New Zealand and the usa, this paper explores the complex and contradictory ways in which the concept of community involvement is used in contemporary education policy. It further demonstrates that the role and impact of community involvement in schools are by no means straightforward. The paper concludes that, if community involvement is to be progressive in its effects, it will need to be articulated with a broader democratic politics of education.
Full Text Available The article provides a description of good practice in connection with the completed consolidation of two higher education institutions – the Lower Silesian College of Enterprise and Technology in Polkowice and the Copper Belt Technical College in Lubin into the Jan Wyżykowski University with its seat in Polkowice and a Branch Faculty in Lubin. This process began in autumn of 2015 and was brought to completion by the decision of the Minister of Science and Higher Education. The author points to image implications and marketing challenges, discusses the rebranding process (new logo and name as well as the actions this entailed. The article also deals with the creation of a new website, actions within interconnected social media, the ongoing billboard and media advertising campaign. Several difficulties that promotion department staff of are faced with in connection with the consolidation process of two higher education establishments were identified by the author, which include building a brand from scratch and communicating with staff with respect to the planned and implemented changes.
I N Efimova
Full Text Available The article analyzes main trends in the development of the higher education system in the contemporary Russian society that seeks to form a new innovation-oriented person, a professional with a wide range of knowledge and skills including the lifelong learning ability. The authors consider the impact of universities ratings and images on the psychological aspects of enrollees’ motivation to choose a higher education institution; describe key mechanisms of the formation of a favorable information field to work with future potential students; identify the most effective channels and content of communication, as well as public opinion leaders determining the choice of a university to study in; forecast the development of such a communication policy both at the internal educational market and in the framework of the international promotion of Russian higher education and improving the quality of education and competitiveness of Russian universities at the international research and educational market. The authors consider their empirical study quite valuable for they analyzed the key trends in the development of the higher education for the period from 2011 to 2014, and indicated some guidelines for further research in the field. These trends and prospects were revealed on the data of the sociological survey conducted in Lobachevsky State University of Nizhniy Novgorod during the admission campaigns of 2011-2014.
Carnie, Fiona, Ed.
Human Scale Education's 1998 conference addressed the creation of schools and learning experiences to foster in young people the attitudes and skills to shape a fairer and more sustainable world. "Values and Vision in Business and Education" (Anita Roddick) argues that educational curricula must contain the language and action of social…
American Association for Health, Physical Education, and Recreation, Washington, DC.
The two board aspects of outdoor education considered in this document are education in the outdoors, using the natural environment as a laboratory for learning, and education for the outdoors, with a focus on teaching skills and appreciations for outdoor recreation. Conference procedures, keynote addresses, current practices, contributions to…
The electricity market is undergoing changes, from deregulation to competition and convergence. This conference provided an opportunity for North American natural gas and electricity industries representatives and stake holders to share their views concerning the many challenges, issues and opportunities in this field. Emerging market developments, issues and strategies are some of the topics discussed during this conference and trade show. The organizers placed emphasis on energy purchasers and managers, and the opportunities facing them for the improvement of their company's financial health by means of savings on natural gas costs and electricity purchases. In addition, there are several opportunities for improved energy efficiency and technologies and integrated energy and risk management programs which were all discussed. The economic challenges and opportunities arising from the supply, demand, marketing and pricing for gas and power products and services facing energy marketers, traders, producers, utilities and transporters were addressed. A detailed and practical examination of ways by which energy consumers can address issues of volatile gas and power prices was provided. Effective, cost saving purchasing options and risk management strategies and tools, contracting, outsourcing, aggregating and cost-effective energy management programs were also explored. In all, approximately 900 delegates attended the conference and trade show from all across Canada and the United States. refs., tabs., figs
This conference addressed the challenges facing energy markets with particular emphasis on the outlook of winter fuels and prices. It was attended by more than 50 energy marketing professionals representing petroleum producers, pipelines, wholesale marketers, storage companies, end users, banks and government. In order to plan portfolios and reduce risks to their bottom lines, buyers and sellers of energy must always be prepared for unexpected ice storms, major pipeline outages or geopolitical events. Merchants in the fuel supply chain depend on basic analysis, correlations and forecasts of supply/demand, transportation and inventory levels. The conference presented strategies and analysis on how commodity prices will move during the winter; North American supply/demand dynamics for natural gas, electricity, heating oils and natural gas liquids; the interplay of fuel storage and price; fuel switching and its impact on the market; portfolio planning; managing the link between weather and fuel prices; seasonal volatility; and, how liquefied natural gas (LNG) is affecting winter supply. The conference featured 16 presentations, of which 6 have been catalogued separately for inclusion in this database. tabs., figs
Lee, J.W.; Yang, K.M.; Jeong, Y.W.; Park, J.B.; Shin, J.R.
Market simulation approaches are used frequently by electric utilities to resolve the spot market-related problems that are often encountered in competitive electricity markets. A well constructed market simulator offers the possibility to foresee the effect of new market structures or rules before they are actually implemented. This paper presented a newly developed educational market simulator that simulates the power exchange methods and market rules of the Two Way Bidding Pool (TWBP) in Korea. It allows users to set information related with market and market entities. In particular, it is an educational tool that enables interaction between lecturers and students via Web-based programs. Students can learn the effectiveness of an electricity spot market by bidding and examining the market with lecturers. Measures have been taken to address the problem of multi-users trying to manage the complex data sets. The developed application program is composed of 3 tiers where the middle tier is logically divided into 2 kinds of application programs. The divided application programs are interconnected by using the Web-service based on Extended Markup Technology and Hyper Text Transfer Protocol which make the distributed computing technology possible. Unlike most existing educational simulators, this one has the advantage of allowing students to make bids just like in a real market, thus showing them how the real electricity market runs and how market participants make their revenues. 10 refs., 4 tabs., 13 figs
Lee, J.W.; Yang, K.M.; Jeong, Y.W.; Park, J.B.; Shin, J.R. [Konkuk Univ., Seoul (Korea, Republic of). Dept. of Electrical Engineering
Market simulation approaches are used frequently by electric utilities to resolve the spot market-related problems that are often encountered in competitive electricity markets. A well constructed market simulator offers the possibility to foresee the effect of new market structures or rules before they are actually implemented. This paper presented a newly developed educational market simulator that simulates the power exchange methods and market rules of the Two Way Bidding Pool (TWBP) in Korea. It allows users to set information related with market and market entities. In particular, it is an educational tool that enables interaction between lecturers and students via Web-based programs. Students can learn the effectiveness of an electricity spot market by bidding and examining the market with lecturers. Measures have been taken to address the problem of multi-users trying to manage the complex data sets. The developed application program is composed of 3 tiers where the middle tier is logically divided into 2 kinds of application programs. The divided application programs are interconnected by using the Web-service based on Extended Markup Technology and Hyper Text Transfer Protocol which make the distributed computing technology possible. Unlike most existing educational simulators, this one has the advantage of allowing students to make bids just like in a real market, thus showing them how the real electricity market runs and how market participants make their revenues. 10 refs., 4 tabs., 13 figs.
Music Educators Journal, 1988
This supplement is a comprehensive guide to the music industry designed for music teachers. Included are tips for contacting music businesses and suggestions on ordering music, robes, instruments, computer software, and other supplies. Includes an annotated directory of Music Industry Conference members. (JDH)
Full Text Available The aim of this study was to define the role of the assistant in a classroom environment where students are taught using video conference-based synchronous distance education. Qualitative research approach was adopted and, among purposeful sampling methods, criterion sampling method was preferred in the scope of the study. The study was carried out during the spring semester of the 2008-2009 academic years. A teaching assistant and a total of 9 sophomore or senior students from the Department of City and Regional Development, Faculty of Architecture, Karadeniz Technical University, participated as subjects. The students included in the study sampling were taking lessons from the Middle East Technical University on the basis of synchronous distance education. Among the qualitative research methods, case study method was used and the study data were obtained from the semi-structured interview and observation results. Study data were analyzed with descriptive analysis methods. Data obtained at the end of the study were found to support the suggestion that there should be an authority in the video conference-based synchronous distance education. Findings obtained during the interviews made with the students revealed that some of the teacher’s classroom management related responsibilities are transferred to the assistant present in the classroom during the synchronous distance education. It was concluded at the end of the interviews that a teaching assistant’s presence should be obligatory in the undergraduate synchronous distance classroom environment. However, it was also concluded that there may not be any need for an authority in the classroom environment at the postgraduate education level due to the profile and expectations of the student, which differ from those of students at lower educational levels.
Yuliya Viktorovna Naurazbaeva
Full Text Available The main purpose of the research is the development of methods and models of management of the internal marketing of a higher education institute based on complex approach that includes strategic management methods and staff marketing and also technologies of Neuro-Linguistic Programming (NLP.Method or methodology of the research. Adapted models and methods of Neuro-Linguistic Programming, strategic management and marketing to management of marketing of the university which are presented as a complex of models that are reveling through the interrelation «external labor-market – higher education institute – internal labor-market».Results:1. The mechanism of management of the internal marketing of higher education institute based on the interrelation «external labor – market – higher education institute – internal labor-market» is offered that assumes solving problem of miscomparison between market conditions, university’s opportunities and demands of an employee of this educational institute.2. Methodical bases of formation of NLP-model that coordinates the requirements of labor collective as internal consumers of the educational service and needs of higher education institute in order to provide high quality services at all stages of creation and realization of an educational service are developed.3. The infological model of construction and choosing the strategy of the internal marketing of educational institute is presented.Practical implications. The received results can be used in practical management of higher education institute when forming the strategy of the internal marketing taking into account the specific features of concrete university.
Full Text Available Professional preparation is indeed a complex and dynamic process because it involves a number of interacting elements, which change in time. The objective of the present essay is to analyze the professional preparation in physical education, with the focus on the relation between the very dynamic labor market and the required competence of the professionals to deal with the associated demands. There is no doubt that the professional preparation must not aim to train professionals to merely repeat means for solving practical problems, but professionals with the capacity to repeat the process of solving problems. Consequently, professional preparation programs need to be formative instead of informative and prepare professionals capable of using scientific thinking and method to solve practical problems of intervention.
Full Text Available This paper discusses how Industrial Design Education should be adapted to pressing future challenges of higher education with respect to promoting high quality mentorship and scholarship, as well as being more economically self-sufficient through stronger collaborative engagements with industry. The four (4 following trends will be presented on how prospective design programs are to be developed: (1 Mass-education and rationalisation, (2 Links between education and research, (3 Globalisation and internationalisation, and (4 Collaboration with industry and research commercialisation.Given the challenges of market forces within academia, a consensus within the design education community should be established in order to expose students more to “active learning” and to vice-versa commute from generic to specialist and from abstract to concrete modes of working. Comprehensive and collaborative studio projects should be implemented as platforms, where social, interdisciplinary and inquiry-based learning can be developed in line with selected design themes, processes and methods.
Slater, T. F.; Bennett, M.; Garmany, K.
In support of the Astronomical Society of the Pacific's (ASP) mission to increase the understanding and appreciation of astronomy, the ASP will host an international meeting in September 14-16, 2005 in Tucson focused on building and supporting a vibrant and connected community of individuals and groups engaged in educational and public outreach (EPO) in the disciplines of astronomy, astrobiology, space, and earth science. This conference is specially designed for individuals who are bringing the excitement of astronomy to non-astronomers. This community of science communicators includes: NASA and NSF-funded EPO program managers, developers, evaluators, PIOs, and others who support outreach efforts by government agencies and commercial industries; Scientists working with or assigned to EPO programs or efforts; Individuals working in formal science education: K-14 schools/colleges and minority-serving institutions as faculty or curriculum developers; Informal educators working in widely diverse settings including science centers, planetariums, museums, parks, and youth programs; Amateur astronomers involved in or interested in engaging children and adults in the excitement of astronomy; Public outreach specialists working in observatories, visitor centers, public information offices, and in multimedia broadcasting and journalism. The conference goals are to improve the quality and increase the effective dissemination of EPO materials, products, and programs through a multi-tiered professional development conference utilizing: Visionary plenary talks; Highly interactive panel discussions; Small group workshops and clinics focused on a wide range of EPO topics including evaluation and dissemination, with separate sessions for varying experience levels; Poster and project exhibition segments; Opportunities to increase program leveraging through structured and unstructured networking sessions; and Individual program action planning sessions. There will both separate and
Н А Заславская
Full Text Available The article deals with issues related to the development of the external educational institution, which is due to the improvement of quality of its interaction with the target audience. Improving the quality of interaction between educational organization with the target audience is ensured through the use of different types of marketing communications. In view of the development of modern information and communications technology area of information marketing communications is a priority. In addition to the classical definition of marketing communications, we introduce the definition of informatization of educational marketing communications organizations.To form an individual package the most effective for a particular educational organization of marketing communications is necessary not only to eliminate the differences existing strategic objectives of the educational organization and identify the desired long-term effect of the use of marketing tools. We consider a set of universal methods of marketing communication of information, which provide a steady positive development of the educational organization. Among these methods are: infographic summary of the educational organization, the cube -transformer like inforgraphic resume educational organization with a QR-code cards, parents’ meetings in the form of webinars, click “Share” on the website of an educational organization, registration of educational institution official group in the social network. Increasing the efficiency of interaction with the target audience improves its loyalty to a particular educational institution.
Volchik Vyacheslav, V.
Full Text Available The paper examines the process of transformation in institutional and organizational structures of Russian Higher Education (Rostov Region is taken as an example. Adaptive economic behavior of key actors on the Russian education services market has been studied in the context of constantly changing institutional and organizational environments. Original institutional approach in the tradition of J. Commons and J. Hodgson has been applied to analyze interconnections between institutions and organizations. The evolution of institutional and organizational structures in Russian Higher education has been divided into three stages. We distinguish between those stages taking into account the dynamics of quantitative indicators and the change in norms and standards that regulate actors’ behavior in the field. The period of 1990-2002 can be characterized by weakening of government regulation and, simultaneously, lack of financial support of Higher Education. Meanwhile, private Higher Education and paid university programmes developed rapidly during that period. These changes resulted in quantitative growth in the field on the one hand, and devaluation of Higher Education, on the other hand. It is assumed that the “bubble” in Russian Higher Education, which arose in 2002-2008, occurred to a great extent because of the expansion in extramural and lowquality full-time education aimed only at getting graduate diplomas. During the period of bubble formation and latter decline in demand on the Russian education services market, the Government strengthened norms and standards referring to regulation of Higher Education. Recent “optimization processes” of 2009-2015 resulted in reducing the number of students and lecturers, universities and their branches.
Christiansen, Charlotte; Nielsen, Helena Skyt
on type and level of education enables us to focus on the shared features between human capital and stock investments. An innovative finance-labor approach is applied to study the educational asset market. A risk-return trade-off is revealed which is not directly related to the length of education.......Like the stock market, the human capital market consists of a wide range of assets, i.e. educations. Each young individual chooses the educational asset that matches his preferred combination of risk and return in terms of future income. A unique register-based data set with exact information...
Sinkovics, Rudolf R.; Haghirian, Parissa; Yu, Shasha
Information technology (IT) innovations have and continue to have a significant impact on international marketing practice and customer interactions. With the marketing environment becoming increasingly dependent on technology, marketing teaching in higher education faces a challenging task of effectively leveraging technology in diverse learning…
Thackeray, Rosemary; Neiger, Brad L.
Describes relationships between behavior change theory and social marketing practice, noting challenges in making behavior change theory an important component of social marketing and proposing that social marketing is the framework to which theory can be applied, creating theory-driven, consumer-focused, more effective health education programs.…
Cooper, Robert G.
Alumni represent a tremendous market opportunity for universities. It is suggested that benefit segmentation--benefits sought or needs of a specific market--be used as a method to subdivide the alumni market in order to identify alumni educational needs and motivations, and benefits they seek. (MLW)
Business marketing principles do not meet the needs of higher education. An alternative, humanistic marketing philosophy, includes a reconceptualization of the marketing mix as temporality (learning as a temporal activity), existential trust, and learner self-confidence. (Contains 60 references.) (SK)
Price, Kelly; Price, Julia
When digitally marketing an online educational program, degree or course, an institution must realize the target market which it is trying to reach. However, the demographics of the online student is extremely diverse, making marketing efforts difficult. With such a demographically diverse online student population to attract, it is important to…
Vowles, Nicole; Hutto, Alexandra; Miller, Peter Max M.
This study analyzes a sample of students' writing to assess their understanding of marketing concepts in the context of a Principles of Marketing course. Content analysis of pre- and post-essays was used to assess student knowledge of marketing concepts. The data was collected in Principles of Marketing classes. and highlight that many students…
Fang, Wenhong; Wang, Shen
This research studies Chinese students' choice of transnational higher education in the context of the higher education market. Through a case study of the students in the transnational higher education programs of W University, the research finds that Chinese students' choice of transnational higher education is a complicated decision-making that…
Xu, Linli; Tian, Wenya
The 2012 International Conference on Emerging Computation and Information teChnologies for Education (ECICE 2012) was held on Jan. 15-16, 2012, Hangzhou, China. The main results of the conference are presented in this proceedings book of carefully reviewed and accepted paper addressing the hottest issues in emerging computation and information technologies used for education. The volume covers a wide series of topics in the area, including Computer-Assisted Education, Educational Information Systems, Web-based Learning, etc.
Carmo, Mafalda, Ed.
We are delighted to welcome you to the International Conference on Education and New Developments 2013, taking place in Lisbon, Portugal, from 1 to 3 of June. Education, in a global sense, is a right since we are born. Every experience has a formative effect on the constitution of the human being, in the way one thinks, feels and acts. One of the…
D'Mello, S. K., Ed.; Calvo, R. A., Ed.; Olney, A., Ed.
Since its inception in 2008, the Educational Data Mining (EDM) conference series has featured some of the most innovative and fascinating basic and applied research centered on data mining, education, and learning technologies. This tradition of exemplary interdisciplinary research has been kept alive in 2013 as evident through an imaginative,…
Educational Testing Service, Princeton, NJ.
The 1966 meeting of the Western Regional Conference on Testing Problems dealt with accelerated educational change. The following speeches were presented: (1) "Access to Higher Education: Implications for Future Planning" by Richard Pearson; (2) "The Differentiated Youth: A Challenge to Traditional Institutions" by Joseph D. Lohman; (3) "Teaching…
A report of a 1981 conference on improving teaching and learning in higher education sponsored by the German Foundation for International Development is presented. Topics include the following: problems of higher education specific to Africa and the Federal Republic of Germany, common problems, approaches to dealing with problems, units for higher…
Schuttloffel, Merylann J.
In fall 2007, nine Catholic colleges and universities began a collaborative process to explore ways Catholic institutions of higher education (CIHE) could increase effective support of pre-K-12 Catholic schools. This new organization, Catholic Higher Education Collaborative (CHEC), committed to hosting a series of six conferences focused on…
Blanchard, Rebecca D; Engle, Deborah L; Howley, Lisa D; Whicker, Shari A; Nagler, Alisa
The advancement of knowledge and development of policy in the field of medical education require critical academic discourse among the most intelligent medical educators; and critical academic discourse requires coffee. In this essay, we reflect on the state of professional development conferences in the field of medical education and the rituals that surround their success. Having begun in ancient Greece, symposia were ripe with debauchery. Today, sedated by the light brown walls of hotel conference centres, symposia are more serious endeavours, engaging men and women in the sometimes turbulent waters of epistemological debate. The abstract submission process (summed up by: 'Yay! It was accepted for presentation' [Deep breath] 'Oh no…it was accepted for presentation'), the 'juggling act' of parent attendees, the acting prowess of abstract presenters and the unapologetic approach to buffet eating are all by-products of the collision of true intellects among medical education scholars. We hold these rituals in high regard and argue that they are required to advance the field of medical education. These rituals bind the walls supporting true progressive thought and innovative research, all fuelled by the glass of wine purchased with that one coveted drink ticket. © 2016 John Wiley & Sons Ltd and The Association for the Study of Medical Education.
Wittich, Christopher M; Wang, Amy T; Fiala, Justin A; Mauck, Karen F; Mandrekar, Jayawant N; Ratelle, John T; Beckman, Thomas J
Mobile device applications (apps) may enhance live CME courses. We aimed to (1) validate a measure of participant attitudes toward using a conference app and (2) determine associations between participant characteristics and attitudes toward CME apps with conference app usage. We conducted a cross-sectional validation study of participants at the Mayo Clinic Selected Topics in Internal Medicine Course. A conference app was developed that included presentation slides, note-taking features, search functions, social networking with other attendees, and access to presenter information. The CME app attitudes survey instrument (CMEAPP-10) was designed to determine participant attitudes toward conference apps. Of the 602 participants, 498 (82.7%) returned surveys. Factor analysis revealed a two-dimensional model for CMEAPP-10 scores (Cronbach α, 0.97). Mean (SD) CMEAPP-10 scores (maximum possible score of five) were higher for women than for men (4.06 [0.91] versus 3.85 [0.92]; P = .04). CMEAPP-10 scores (mean [SD]) were significantly associated (P = .02) with previous app usage as follows: less than once per month, 3.73 (1.05); monthly, 3.41 (1.16); weekly, 4.03 (0.69); and daily or more, 4.06 (0.89). Scores were unrelated to participant age, specialty, practice characteristics, or previous app use. This is the first validated measure of attitudes toward CME apps among course participants. App usage was higher among younger participants who had previously used educational or professional apps. Additionally, attitudes were more favorable among women and those who had previously used apps. These findings have important implications regarding efforts to engage participants with portable and accessible technology.
McKendrick, Douglas RA; Cumming, Grant P; Lee, Amanda J
Background Most consider Twitter as a tool purely for social networking. However, it has been used extensively as a tool for online discussion at nonmedical and medical conferences, and the academic benefits of this tool have been reported. Most anesthetists still have yet to adopt this new educational tool. There is only one previously published report of the use of Twitter by anesthetists at an anesthetic conference. This paper extends that work. Objective We report the uptake and growth in...
Full Text Available On the Ukrainian education market indicators of demand and supply of educational services show a steady trend of growth. Due to increasing competition between institutions of all countries, it is impossible to do without innovative tools to enhance competitiveness – namely benchmarking. The article substantiates the need for benchmarking and implementation of education on the Ukrainian market. It considers the best examples of benchmarking universities in the United States, studies the stages of benchmarking. Based on the results of the study recommendations for improving the competitiveness of Ukrainian higher education institutions and their access to new markets through benchmarking have been formulated.
Gulnara Rafaelevna Gabidullina
Full Text Available This article analyzes the problem of employment of young specialists - graduates of professional institutions. Youth employment is a national problem, because the youth is the country’s human potential. Youth employment is a pressing and long-term objective of national social and economic policy. One of the causes of youth unemployment is a discrepancy between the education markets to labor market needs. Solving problems of youth unemployment is only possible from the standpoint of an integrated, systematic approach.
Liang, Jun; Wei, Kunyan; Meng, Qun; Chen, Zhenying; Zhang, Jiajie; Lei, Jianbo
China launched its second health reform in 2010 with considerable investments in medical informatics (MI). However, to the best of our knowledge, research on the outcomes of this ambitious undertaking has been limited. Our aim was to understand the development of MI and the state of continuing education in China and the United States from the perspective of conferences. We conducted a quantitative and qualitative analysis of four MI conferences in China and two in the United States: China Medical Information Association Annual Symposium (CMIAAS), China Hospital Information Network Annual Conference (CHINC), China Health Information Technology Exchange Annual Conference (CHITEC), China Annual Proceeding of Medical Informatics (CPMI) versus the American Medical Informatics Association (AMIA) and Healthcare Information and Management Systems Society (HIMSS). The scale, composition, and regional distribution of attendees, topics, and research fields for each conference were summarized and compared. CMIAAS and CPMI are mainstream academic conferences, while CHINC and CHITEC are industry conferences in China. Compared to HIMSS 2016, the meeting duration of CHITEC was 3 versus 5 days, the number of conference sessions was 132 versus 950+, the number of attendees was 5000 versus 40,000+, the number of vendors was 152 versus 1400+, the number of subforums was 12 versus 230, the number of preconference education symposiums and workshops was 0 versus 12, and the duration of preconference educational symposiums and workshops was 0 versus 1 day. Compared to AMIA, the meeting duration of Chinese CMIAAS was 2 versus 5 days, the number of conference sessions was 42 versus 110, the number of attendees was 200 versus 2500+, the number of vendors was 5 versus 75+, and the number of subforums was 4 versus 10. The number of preconference tutorials and working groups was 0 versus 29, and the duration of tutorials and working group was 0 versus 1.5 days. Given the size of the Chinese
Cucchiara, Maia Bloomfield; Gold, Eva; Simon, Elaine
Background/Context: Market models of school reform are having a major impact on school districts across the country. While scholars have examined many aspects of this process, we know far less about the general effects of marketization on public participation in education and local education politics. Purpose/Objective/Research Question/Focus of…
Andersen, Vibeke; Jensen, Iben
A perfect match? A post colonial perspective on well educated refugees on the Danish labour market In general, integration is hampered if refugees do not have a sufficient educational background to enter the labor market. However, it is estimated by Danish authorities that around 13% of the refug...
Petkus, Ed, Jr.
Could marketing coursework be part of the general education requirements for all college students? This article describes the ways in which the professional school marketing curriculum model (Schibrowsky, Peltier, & Boyt, 2002) can complement and enhance liberal arts education outcomes. First, the general relationship between liberal arts…
Kadakin, Vasily Vasilevich; Zeynalov, Guseyn Gardash ogly
The relevance of the problem stated in the article is conditioned by the fact that the inclusion of Russia into the international market area requires a new quality in educators--professional mobility. The market is not an end in itself, but the environment in which educators must learn to fulfill their personal, intellectual and creative…
YILMAZ, R. Ayhan
Because of increased competition for scarce resources, marketing has become an important activity of many nonprofit organizations. Higher education institutions, as one of these nonprofit organizations, provide us with excellent examples of this trend (Hayes, 1991). The marketing of higher education has received a tremendous amount of emphasis and attention.
Liu, Ning Rong; Crossley, Michael
This article addresses the limited amount of research in the realm of programme marketing in the Chinese higher education sector. Original field research examines the emergence of marketing principles and strategies with specific reference to the experience of three higher education institutions in China. The development and promotion of executive…
Lauder, Hugh; Hughes, David
Throughout the English-speaking world, and now Western Europe and parts of East Asia, parental choice and educational markets are being seen by politicians and policy advisors as the panacea to problems of low educational standards and social exclusion. This book tests the key assumptions underlying the faith in markets by linking an analysis of…
Angulo, Fernando; Pergelova, Albena; Rialp, Josep
Market segmentation is an important topic for higher education administrators and researchers. For segmenting the higher education market, we have to understand what factors are important for high school students in selecting a university. Extant literature has probed the importance of rational factors such as teaching staff, campus facilities,…
Eser, Zeliha; Birkan, Ibrahim
Marketing education in business schools gained importance over the past decade because of sharp economic development and globalization practices of the international companies in Turkey. In this paper, we examine the students' perceptions about the quality of marketing education in state and private universities. Sampling from five state and five…
Dorozhkin, Evgenij M.; Akimova, Olga B.; Lazarev, Alexander V.; Spylaev, Dmitriy O.; Kornilov, Alexander S.
The relevance of the problem under study is based on the necessity to find the most productive method of positioning a higher educational organization at the educational services market within the conditions of transfer from the centrally planned economy to a market economy and changing of the thinking format of the young generation. The purpose…
Ferreira, Juan José; Campa, Ana; Pérez-Vega, Elena; Rodríguez-Suárez, Cristina; Giraldez, Ramón
Anthracnose and bean common mosaic (BCM) are considered major diseases in common bean crop causing severe yield losses worldwide. This work describes the introgression and pyramiding of genes conferring genetic resistance to BCM and anthracnose local races into line A25, a bean genotype classified as market class fabada. Resistant plants were selected using resistance tests or combining resistance tests and marker-assisted selection. Lines A252, A321, A493, Sanilac BC6-Are, and BRB130 were used as resistance sources. Resistance genes to anthracnose (Co-2 ( C ), Co-2 ( A252 ) and Co-3/9) and/or BCM (I and bc-3) were introgressed in line A25 through six parallel backcrossing programs, and six breeding lines showing a fabada seed phenotype were obtained after six backcross generations: line A1258 from A252; A1231 from A321; A1220 from A493; A1183 and A1878 from Sanilac BC6-Are; and line A2418 from BRB130. Pyramiding of different genes were developed using the pedigree method from a single cross between lines obtained in the introgression step: line A1699 (derived from cross A1258 × A1220), A2438 (A1220 × A1183), A2806 (A1878 × A2418), and A3308 (A1699 × A2806). A characterization based on eight morpho-agronomic traits revealed a limited differentiation among the obtained breeding lines and the recurrent line A25. However, using a set of seven molecular markers linked to the loci used in the breeding programs it was possible to differentiate the 11 fabada lines. Considering the genetic control of the resistance in resistant donor lines, the observed segregations in the last backcrossing generation, the reaction against the pathogens, and the expression of the molecular markers it was also possible to infer the genotype conferring resistance in the ten fabada breeding lines obtained. As a result of these breeding programs, genetic resistance to three anthracnose races controlled by genes included in clusters Co-2 and Co-3/9, and genetic resistance to BCM controlled
Dodd, Gerald D; Naeger, David M
The "new online" (Web 2.0) world is evolving rapidly, and the digital information, education, and networking resources available to radiologists have exploded over the past 2 decades. The 2012 Intersociety Committee Summer Conference attendees explored the online resources that have been produced by societies, universities, and commercial entities. Specific attention was given to identifying the best products and packaging them in tablet computers for use by residents and practicing radiologists. The key functions of social networking websites and the possible roles they can play in radiology were explored as well. It was the consensus of the attendees that radiologic digital resources and portable electronic devices have matured to the point that they should become an integral part of our educational programs and clinical practice. Copyright © 2013 American College of Radiology. Published by Elsevier Inc. All rights reserved.
Constantin, Marin; Turcu, Ilie
The proceedings of the NUCLEAR 2008 annual international conference on sustainable development through nuclear research and education held at INR-Pitesti on May, 28 - 30 2008 contain 88 communications presented in 3 sections addressing the themes of Nuclear energy, Environmental protection, and Sustainable development. In turn these sections are addressing the following items: Section 1.1 - Nuclear safety and severe accidents (12 papers); Section 1.2 - Nuclear reactors (11 papers); Section 1.3 - Nuclear technologies and materials (20 papers); Section 2.1 - Radioprotection (5 papers); Section 2.2 - Radioactive waste management (20 papers); Section 2.3 - air, water and soil protection (5 papers); Section 3.1 - Strategies in energy (3 papers); Section 3.2 - Education, continuous formation and knowledge transfer (8 papers); Section 3.3 - International partnership for a sustainable development (4 papers)
Tad-Y, Darlene B; Pierce, Read G; Pell, Jonathan M; Stephan, Lindsie; Kneeland, Patrick P; Wald, Heidi L
The morbidity and mortality (M&M) conference is a vital event that can affect medical education, quality improvement, and peer review in academic departments. Historically, M&M conferences have emphasized cases that highlight diagnostic uncertainty or complex management conundrums. In this report, the authors describe the development, pilot, and refinement of a systems-based M&M conference model that combines the educational and clinical missions of improving quality and patient safety in the University of Colorado Department of Medicine. In 2011, a focused taskforce completed a literature review that informed the development of a framework for the redesigned systems-based M&M conference. The new model included a restructured monthly conference, longitudinal curriculum for residents, and formal channels for interaction with clinical effectiveness departments. Each conference features an in-depth discussion of an adverse event using specific quality improvement tools. Areas for improvement and suggested action items are identified during the conference and delegated to the relevant clinical departments. The new process has enabled the review of 27 adverse events over two years. Sixty-three action items were identified, and 33 were pursued. An average of 50 to 60 individuals participate in each conference, including interprofessional and interdisciplinary colleagues. Resident and faculty feedback regarding the new format has been positive, and other departments are starting to adopt this model. A more robust process for identifying and selecting cases to discuss is needed, as is a stable, sufficient mechanism to manage the improvement initiatives that come out of each conference.
McKendrick, Douglas R A; Cumming, Grant P; Lee, Amanda J
Most consider Twitter as a tool purely for social networking. However, it has been used extensively as a tool for online discussion at nonmedical and medical conferences, and the academic benefits of this tool have been reported. Most anesthetists still have yet to adopt this new educational tool. There is only one previously published report of the use of Twitter by anesthetists at an anesthetic conference. This paper extends that work. We report the uptake and growth in the use of Twitter, a microblogging tool, at an anesthetic conference and review the potential use of Twitter as an educational tool for anesthetists. A unique Twitter hashtag (#WSM12) was created and promoted by the organizers of the Winter Scientific Meeting held by The Association of Anaesthetists of Great Britain and Ireland (AAGBI) in London in January 2012. Twitter activity was compared with Twitter activity previously reported for the AAGBI Annual Conference (September 2011 in Edinburgh). All tweets posted were categorized according to the person making the tweet and the purpose for which they were being used. The categories were determined from a literature review. A total of 227 tweets were posted under the #WSM12 hashtag representing a 530% increase over the previously reported anesthetic conference. Sixteen people joined the Twitter stream by using this hashtag (300% increase). Excellent agreement (κ = 0.924) was seen in the classification of tweets across the 11 categories. Delegates primarily tweeted to create and disseminate notes and learning points (55%), describe which session was attended, undertake discussions, encourage speakers, and for social reasons. In addition, the conference organizers, trade exhibitors, speakers, and anesthetists who did not attend the conference all contributed to the Twitter stream. The combined total number of followers of those who actively tweeted represented a potential audience of 3603 people. This report demonstrates an increase in uptake and
Felgueira, Teresa Maria Monteiro
Higher Education has been the focus of significant growth in the last decades. In this context, the educational market has undergone some changes and competition among Institutions of Higher Education worldwide was established. Particularly, in Europe, there have been profound changes in the way education has been provided for by Higher Education Institutions (HEIs), according to Bologna process, allowing students to move freely between European Institutions of higher education...
Vicere, Albert A.
This article presents a model for the formulation of marketing communications strategies geared both to efficiency in direct marketing efforts and effectiveness in the creation of individual program enrollments and institutional identity. (CT)
Roche, Joseph; Davis, Nicola; Stanley, Jessica; Hurley, Mairéad
The annual Ecsite conference is the largest conference in Europe for people working in science museums, science centers and other science engagement organizations. In 2017, the 28th Ecsite conference was held in Porto, Portugal, from the 15th-17th of June. This review includes a short history of Ecsite and its annual conference as well as critical…
Rosa, Jose Antonio
This article argues for a third transformation in marketing pedagogy, one made necessary by the emergence of subsistence consumers as a high-growth market segment. Continued double-digit growth in buying power and consumption among the world's poor appear certain, provided that the subsistence merchants serving such markets are effective. Ensuring…
Morris, L. Michelle; Cejda, Brent D.
Integrated marketing deals with aspects often referred to as the "4 Ps": product, price, place, and promotion. These aspects have also been described as the "4 Cs": customer, cost, convenience, and communication. Integrated marketing has been defined as "a listening-first, database-dependent approach to marketing that includes both a willingness…
Ghirelli, Paola S., Ed.
The 2014 Australian College of Educators (ACE) National Conference was held September 11-12 in Adelaide, Australia, with the theme, "What counts as quality in education?" There has been concern with a general downward trend in Australia's performance on international measures of student achievement, but there is equal concern over the…
Proceedings of the International Conferences on Internet Technologies & Society (ITS), Education Technologies (ICEduTECH), and Sustainability, Technology and Education (STE) (Melbourne, Australia, December 6-8, 2016)
Kommers, Piet, Ed.; Issa, Tomayess, Ed.; Issa, Theodora, Ed.; McKay, Elspeth, Ed.; Isias, Pedro, Ed.
These proceedings contain the papers and posters of the International Conferences on Internet Technologies & Society (ITS 2016), Educational Technologies (ICEduTech 2016) and Sustainability, Technology and Education (STE 2016), which have been organised by the International Association for Development of the Information Society and…
Petrushin, V., Ed.; Dovgiallo, A., Ed.
The conference reported in this document provides a meeting place for researchers from around the world, where the emphasis is on new ideas connected to computer technologies in education. This volume contains 140 extended abstracts selected by the program committee and organized into the following categories: (1) educational informational…
PATT 26 will be held at the Royal Institute of Technology (KTH) in Stockholm, the beautiful capital of Sweden. The PATT 26 conference is part of a two-conference arrangement organized by the Royal Institute of Technology and the Centre for School Technology Education, CETIS, Linköping University, under the common heading Technology Education in the 21st Century. We hereby welcome international colleagues to this golden opportunity to share and learn more about the latest on-going and complete...
Sadowski, Daniel J; Ellimoottil, Chandy S; Tejwani, Ajay; Gorbonos, Alex
Proton therapy (PT) for prostate cancer is an expensive treatment with limited evidence of benefit over conventional radiotherapy. We sought to study whether online information on PT for prostate cancer was balanced and whether the website source influenced the content presented. We applied a systematic search process to identify 270 weblinks associated with PT for prostate cancer, categorized the websites by source, and filtered the results to 50 websites using predetermined criteria. We then used a customized version of the DISCERN instrument, a validated tool for assessing the quality of consumer health information, to evaluate the remaining websites for balance of content and description of risks, benefits and uncertainty. Depending on the search engine and key word used, proton center websites (PCWs) made up 10%-47% of the first 30 encountered links. In comparison, websites from academic and nonacademic medical centers without ownership stake in proton centers appeared much less frequently as a search result (0%-3%). PCWs scored lower on DISCERN questions compared to other sources for being balanced/unbiased (p online information regarding PT for prostate cancer may represent marketing by proton centers rather than comprehensive and unbiased patient education. An awareness of these results will also better prepare clinicians to address the potential biases of patients with prostate cancer who search the Internet for health information.
Keith G. Diem
Full Text Available The degree of participation in community-based youth development programs is typically affected by both the recruitment and retention of participants. A review of literature over more than forty years revealed the value of marketing and promotion to the viability of a company, product, or organization and how it may contribute to company sales or an organization’s membership. This article is focused on the application of marketing concepts to a non-profit organization or educational program. Using a marketing approach to program development can result in improved program quality as well as increased enrollment. Utilizing marketing activities such as needs assessment will aide in ensuring the program remains current in meeting needs and interests of clientele, the community, and society. Promoting an accurate and relevant image is a key in making sure people realize the value of your program.
Learning Societies in the New Millennium: Creativity, Caring & Commitments. International Conference on Computers in Education/International Conference on Computer Assisted Instruction (Taipei, Taiwan, November 21-24, 2000).
Association for the Advancement of Computing in Education. Asia-Pacific Chapter.
This conference addressed pedagogical, social, and technological issues related to computers in education. The conference theme, "Learning Societies in the New Millennium: Creativity, Caring & Commitments," focused on creative learning, caring for diverse cultures and global issues, and committing oneself to a new way of…
King, Adrienne L.
This study examines the relationship of the level of Integrated Marketing Communications (IMC) implementation, level of open systems and change in state appropriations on perceived return on investment (ROI) in U.S. public higher education institutions (HEIs). Designed to provide HEI leaders with data to more accurately determine the best IMC…
Full Text Available In this research paper is analyzed labour market in transition economies with case study SEE countries and the main theoretical arguments for discussions are as following: the effects of education on labour market, improving labour market performance in SEE countries, structural reforms and economic policies for improving labour markets, relationship between level of education and growth on labour market. In methodology, the data is collected from international institutions and is calculated through STATA program. The main analyses include: descriptive statistic, multiple regression analysis and correlation matrix. The results of regression analysis and correlation matrix have shown that education has negative impact and negative correlation on labour market (labour market efficiency and labour market regulation. But, economic growth has shown positive impact and positive correlation on labour market (labour market efficiency and labour market regulation and all variables that are including in T-statistical analysis have shown non - significance on labour market.
N. N. Bedenko
Full Text Available The article deals with the analysis of the developed market of higher educational services, various problems in the regional higher education service markets are designated and disproportions in the educational services market are revealed which in case of a suspense pass into the category of barriers to representatives of all interested parties.In the unstable conditions of a social and economic situation in our society, absence of the forecast of economy development, formation of profile structure of specialist training is complicated. Violation of traditional educational communications with employers, weak influence of professional communities on educational system development, backwardness of a labor market complicates reduction of education content in compliance with economic and social sphere requirements, the organization of practical training for students, employment of graduates. New conditions of providing educational services in Russia, such as transition from the state monopoly to a multistructure education system as well as paid education have caused a need of reorganization in the work of educational institutions. Competitive fight for the consumer has toughened requirements to quality and conditions of training service. Creation of an extensive network of the most various non-state educational institutions, penetration of the foreign educational institutions into Russian market which have a rich market experience in the field of professional education, possibility for Russian citizens to get education abroad have resulted in the fact that consumers of educational services can now make an independent choice of various training programs, depending on its contents, forms and training methods, as well as conditions of their acquisition.
IEEE Conference on Software Engineering Education and Training, Proceedings (MS), 2012
The Conference on Software Engineering Education and Training (CSEE&T) is the premier international peer-reviewed conference, sponsored by the Institute of Electrical and Electronics Engineers, Inc. (IEEE) Computer Society, which addresses all major areas related to software engineering education, training, and professionalism. This year, as…
Adolphus, Stephen H., Ed.
Major barriers to equal access of minority and disadvantaged students to higher education are considered in eight papers and five responses from the 1982 Wingspread Conference on Postsecondary Programs for the Disadvantaged. Included is a policy statement from the conference that covers: quality education for all, the interrelatedness of education…
Full Text Available In order to face increasing competition on the market and address other new challenges, higher education institutions (HEIs started to apply new business approaches which led to the development of higher education management and marketing. As efficient marketing communications are necessary for survival and development on higher education market, topics related to this field have had a distinct place in higher education marketing since the establishment of this discipline. Various strategies and activities, types and means of marketing communications have been defined in theory. The modern tendency is their integration for achievement of communication and strategic goals. After the review of marketing communications specifics in the mentioned context, the author presents the realized empirical research related to HEIs in the Republic of Serbia. Starting from the facts that domestic higher education market has widened relatively recently and competition has been significantly increasing since 2000, the author hypothesizes that numerous marketing communications activities are being used. The main research question is: Which types and means of marketing communications are used and how well are they integrated? The research relies on web sites of HEIs as main sources of information, as they are legally obligatory means of communication in Serbia. The author searches for other types and means which are embedded or at least mentioned on the websites, and treats that as indication of integration. The main research findings support the assumption on use of various types and means of marketing communications, but reveal problems in integration and show that HEIs use similar activities while innovative and original means and types of marketing communications are scarce.
N. V. Litvinenko
Full Text Available Philosophy of Education creates conceptual and methodological prerequisites for distribution to the field of marketing management in education as a portion of the general laws of development of scientific knowledge. Marketing management education facilitates the implementation of a sociologically principles, adapting to their needs sociocentrical priorities developed within the philosophy of education. The most significant factor in social development has been the ability of society to the creation and innovation through the use of their intellectual potential. The concept of intellectual capacity within the philosophical and educational research marketing management should be used primarily in view of its importance for personal development needs analysis in the context of the needs of social and economic development, that is a combination of the characteristics of carrier capacity (human and its sociocultural environment. For marketing management education is most important composition of individual intellectual potential. The most heuristic value for philosophical and educational analysis of marketing management has its creative cognitive component that directs people to the practical application of knowledge and mental abilities. Intellectual potential can be seen within the philosophical and educational analysis of marketing management is quite close to the economic category of «human capital» and the philosophical category of «personal capacity».
Bloedel, Kimberly; Skhal, Kathryn
Hardin Library for the Health Sciences offers an education service called Hardin House Calls. In collaboration with the University of Iowa libraries' public relations coordinator, the education team developed a marketing campaign for Hardin House Calls. Marketing strategies included designing a new logo, meeting with external relations representatives and faculty, distributing a user survey, and producing and distributing posters and advertisements. These marketing strategies greatly increased the visibility and use of Hardin House Calls. The campaign also led to a series of faculty development sessions, education collaborations with smaller health sciences departments, and collection development opportunities. Promoting an instructional service through a public relations frameworkwas found to be a highly successful strategy.
Emanuela Maria AVRAM
Full Text Available The recent changes in higher education impose an increased usage of marketing in this field, because this is the path to a more profound understanding of consumers' needs and to identifying the correct market position of the higher education institution. Moreover, it is helpful in developing various study programmes which provide graduates with the necessary skills to successfully meet the requirements of the labour market. At the same time, the employment of marketing in the academic environment not only contributes to correctly informing the public as regards the education offer and the benefits of being the holder of an academic degree, but it also strengthens the academic image and reputation on the market. Results show that higher education encompasses the particularities of services, and therefore, the marketing activities should be adapted to this field. Furthermore, adopting marketing in current activities not only helps higher education institutions in elaborating some concrete actions of attracting quality students, but it also consolidates the academic image on the market.
Westaway, M S
This article briefly highlights information provided by speakers at the World Conference of the International Union for Health Promotion and Education. The conference took place during August 1995, in Makuhari, Japan. One paper focused on health education in Japan, which would not be suitable for health promotion efforts in South Africa. Another paper focused on intersectoral efforts for health, policy, and networking. This paper addressed an issue important for all countries; the need for better communication among people working in health fields and improved outreach. A paper focusing on strengthening community action was presented. South Africa, as well as Japan, must work to involve communities in health service management. The author found that the paper on policy, practice, and research for health promotion and education was relevant to South Africa. Policymakers and practitioners tend to rely on precedence, intuition, personal experience, and political experience. Academic research funding does not support research that is relevant to policymakers and practitioners. The papers on healthy cities research were stimulating and had practical input. The proposed model involved a 3-phase and 14-step process of choosing a topic for an intervention, analyzing the intervention's political environment, and planning the political aspects of intervention. Another model of intersectoral action was spiral shaped and centered problem definition, direction setting, and structuring between networking and interorganizational relations. Four papers from Botswana focused on reproductive health. Other papers focused on teenage pregnancy.
Buhl, Mie; Ørngreen, Rikke; Levinsen, Karin
in a virtual room put apart in physical room (what we identify as the third room). The music teacher must find new ways of facilitating the performative aspects of practising music. A teaching practice of narration, metaphors and dramatization appears to be an effective mode of helping the student to play......Teaching performance in performative arts – video conference on the highest level of music education Mie Buhl, Rikke Ørngreen, Karin Levinsen Aalborg University, KILD – Communication, it and learning design & ILD – It and Learning Design Video Conferencing (VC) is becoming an increasing teaching......-learning relations take place are performed in new ways. When the performing art of music is taught on a distance, the phenomenon of performativity also materializes in new ways: in the dialogue between teachers and learners; due to the technical possibilities; as well as in the separation of being together...
The Study Centre for Renewable Energy Technologies (CETER) located at the Technological University of Havana Jose Antonio Echeverria (CUJAE) Cuba hosted the IX International Renewable Energy Conference, Energy Saving and Energy Education (CIER 2017). The current focus on Cuba's renewable energy sector is ambitious with the Government proposing to boost investment by USD 3.5 billion in order to reach its goal of generating 24 per cent of its power from renewable energy by 2030. CIER 2017 brought together hundreds of scientist, engineers, manufactures, investors, policy makers, energy users and other specialists from across the entire international renewable energy spectrum to exchange knowledge, debate and analyze the global efforts currently being carried out in the field. This is all with the objective of intensifying the introduction of renewable energy technologies and promoting the sustainable energetic development in Cuba and the Caribe.
Kiselova, Rita; Gravite, Aija
This paper explores the results of implementing the state education policy aimed at satisfying the labour market demand for engineering and medicine specialists via strengthening STEM (science, technology, engineering, mathematics) education both in schools and higher education. [For the complete Volume 15 proceedings, see ED574185.
Texas Computer Education Association, Lubbock.
The theme of this computer education conference was "Technology across the Curriculum." These proceedings include papers on the application of educational technologies in school administration, business education, computer science education, mathematics, science, social studies, English and language arts, elementary education, gifted and…
This volume contains conference summaries of the 28. annual conference of the Canadian Nuclear Association, and the 9. annual conference of the Canadian Nuclear Society. Topics of discussion include: power reactors; fuel cycles; nuclear power and public understanding; future trends; applications of nuclear technology; CANDU reactors; operational enhancements; design of small reactors; accident behaviour in fuel channels; fuel storage and waste management; reactor commissioning/decommissioning; nuclear safety experiments and modelling; the next generation reactors; advances in nuclear engineering education in Canada; safety of small reactors; current position and improvements of fuel channels; current issues in nuclear safety; and radiation applications - medical and industrial
Martorana, S. V., Ed.; Nespoli, Lawrence A., Ed.
This report of a National Conference on Regionalism and Regionalization in American Postsecondary Education contains an overview and summary of the final project report, a keynote address, four papers on the implications of regionalism, some reactor comments, an essay on leadership, and four descriptive accounts of operational regionalization…
National Center for Research in Vocational Education, Berkeley, CA.
This collection contains the following conference presentations about the National Center for Research in Vocational Education at the University of California at Berkeley: "Visions and Principles" (Charles Benson); "How the Center Sees Its Role" (Gordon Swanson); "The Research Agenda" (Sue Berryman); "The Service…
Harvard Univ., Cambridge, MA. Graduate School of Education.
The purpose of the conference was to investigate the implications of new technologies for library architecture and to use the findings in planning new Library Research Facility for the Harvard Graduate School of Education. The first half of this document consists of reports prepared by six consultants on such topics as microforms, computers,…
Crehan, James E., Ed.
This collection of six papers constitutes the proceedings of the First Annual Conference of the Nebraska Aviation Education Association. These papers present many issues that the discipline of aviation is confronting, including those related to the aviation industry. The papers included are as follows: (1) "Using the DAT for Selection of…
Gardner, Mary, Ed.; Reed-Mundell, Charlene, Ed.
These proceedings contain 12 presentations from a conference which focused on forecasts of jobs in the 1990s and into the 21st century. The keynote address (Marvin Cetron) shows the need for reform in the American education system with illustrations drawn from the economic and employment situations in foreign countries. He makes predictions of…
M.B.A. The researcher proposes that there are similarities as well as differences between the private and public institutions. Is it true that the results regarding achievements and quality are better with private education institutions than with public institutions, with much more difficulties facing private education than public education? What are the fundamental differences and similarities between the private and public Higher Educational institutions that lead to their marketing stra...
This conference held by the Canadian Institute of Energy provided a Canadian perspective on energy technology, business and policy, both nationally and internationally. In particular, it was designed to provide a thorough examination of energy issues and trends within British Columbia. A variety of issues were discussed, including the environment, climate change, greenhouse gases, and alternative technologies. Some of the presentations dealt with the challenge of switching to renewable energy technologies for sustainable development. Others focused on trends in energy policy and business, energy market pricing, risk management, energy supply and demand, and regulatory trends. A total of 8 presentations were presented at this conference, of which 3 were catalogued separately for inclusion in the database. tabs., figs
Roč. 42, č. 5 (2006), s. 1099-1101 ISSN 1210-3861. [ECSR Conference: Quality and Inequality in Education. Praha, 01.09.2006-02.09.2006] R&D Projects: GA MPS 1J/005/04-DP2; GA ČR(CZ) GA403/06/1241 Institutional research plan: CEZ:AV0Z70280505 Keywords : sociology of education * inequality * ECSR Subject RIV: AO - Sociology, Demography
Petkus, Ed, Jr.
This article provides a justification and an implementation plan for the establishment of a historical orientation across the undergraduate marketing curriculum. The justification for the historical perspective addresses three areas: tapping into the extensive body of knowledge in marketing history, practical implications, and critical thinking.…
Full Text Available The article considers the legislative requirements and features of distribution of the pedagogical software, a condition of the market of this production in Ukraine; the main actions for sales promotion and the advertising, optimization of marketing communications for the pedagogical software developers.
Elbeck, Matt; DeLong, Deborah
This study advances the literature on the incidence, attitudes and motivations to complete extra credit assignments. Behavioral feedback from 59 marketing instructors and 43 Principles of Marketing students aligned with reported incidence rates of offering and completing extra credit assignments, respectively. This was followed with open-ended…
Leonidou, Leonidas C.; Kaminarides, John S.; Panayides, Photis
The article analyzes the content of 18 international marketing academic textbooks with regard to factors comprising the global marketing environment. Three broad categories of factors are identified, the macro (i.e., physical, demographic, and socio-cultural), meso (i.e., economic, political-legal, and technological), and micro (i.e.,…
Stein, David S.; Wanstreet, Constance E.; Saunders, Charles T., Jr.; Lutz, Michelle L.
This study analyzed the content of college and university Web site home pages to determine the frequency of marketing messages that might persuade adult learners to enroll at the institution. The findings suggest that colleges and universities in this study do not have adult-oriented marketing messages and are giving scant attention to the…
The systemic approach implied by marketing innovation requires professional shaping of the intellectual capital. Innovation marketing shall fulfill its role on the basis of 5 i’s principle. Fulfillment of those tasks requires specialists, thoroughly trained in marketing, management and in the theoretical foundations for innovative activity. The higher education institutions are responsible for preparing such specialists. The fundamental problems lie both in constructing adequate curricula and...
Full Text Available The goal of this article is to identify the scope and results of already conducted research on the perception of lecturers from the internal and external perspective of Polish universities , as well as to assess the utilization of these resources in light of the marketing knowledge of a service organization. Research methods used for the purpose of this article include: the analysis of Polish and foreign periodicals from the area of university management and marketing, diagnosis of the utilization of lecturers as a special marketing asset of a university and formulating conditions for efficient marketing management of university employees for the purpose of building and strengthening university brand on the Polish and foreign market.
Interviews with 31 men and 43 women in Scotland indicated that most felt participation in adult education had direct or indirect effects on their labor market progress. A significant number had unintended labor market outcomes. Although many women were in low-paying jobs, only 10% had reservations about job satisfaction compared to one-third of…
Guo, Shibao; Guo, Yan; Beckett, Gulbahar; Li, Qing; Guo, Linyuan
Fuelled by forces of globalisation, China has gradually shifted from a centrally planned economy to the "socialist market economy". This study examines changes in Chinese education under globalisation and market economy, focusing on the teaching and living conditions of teachers. The study reveals that the profound transformation of…
Price, William T., Jr.
Using the nominal group technique, 60 of the 323 high school marketing teachers in Virginia identified major factors impeding their involvement in adult marketing education as lack of time and demands of the job. Insufficient compensation for working with adults and lack of administrator support also inhibited teacher involvement in adult…
McAlexander, James H.; Koenig, Harold F.; DuFault, Beth
This paper empirically explores ways in which marketers of higher education can contribute to the important task of cultivating alumni philanthropy. Advancement professionals understand that philanthropy is influenced by wealth and affinity. As marketers, we anticipate that our contribution resides with investments in building affinity. Using…
This study mainly focuses on the insights of a private school's head pertaining to the use of digital media in educational marketing. The qualitative research paradigm was chosen for this study and in depth phenomenological interview was conducted from a head of a private school. Two themes were extracted from the data: Marketing educational…
Forbes, Linda; Hamilton, John
There is an international student market suitable for regional Australia, but each region is different. Hence, each region must determine, target and niche market to its best potential international student customer base. For international education there remains scant, relevant, data for regional Australia, hence complete regional approaches to…
Marks, Gary N.
The purpose of this study is to examine the effects of university and vocational education, and other influences on a variety of labour market outcomes for Australian youths aged between 16 and 25. The six labour market outcomes investigated are: occupational status, hourly and weekly earnings, employment, unemployment and full-time work. The…
Constantinides, Efthymios; Zinck Stagno, Marc C.
The importance of social media as platforms of social interaction, communication and marketing is growing. Increasing numbers of businesses in various industries have already integrated or plan to integrate social media applications into their marketing programs. Higher education institutions show increased interest in the potential of social…
Higgins, Shannon K.
Purpose: Many recent articles discuss the increased marketization of higher education, but few examine whether such practices are executed at their optimum level of efficiency and efficacy. This study addressed the significant lack of research in this area and answers the central question of how optimally public relations and marketing departments…
This paper examines the development of data infrastructure in Australian schooling with a specific focus on interoperability standards that help to make new markets for education data. The conceptual framework combines insights from studies of infrastructure, economic markets and digital data. The case of the Australian National Schools…
Advertising and marketing education in colleges began in 1893, when Joseph Johnson of the University of Pennsylvania developed a curriculum in journalism that included information about advertising. Other universities developed curricula in journalism that included advertising in the late 1800s and early 1900s. Courses in marketing were offered in…
Alqahtani, Abdulmuhsen Ayedh
The current study aims at exploring Kuwaiti families' educational investment behavior pursuant to the selection of a specific private school for their children from the private school market. Using the quantitative approach and the principles of marketing research, a survey was administered to a randomly selected sample of Kuwaiti families (n =…
The current paper outlines a unique marketing perspective that prevails in some informal education institutions in Israel parallel with "traditional modes of marketing", such as promotion, public relations and the like. Based on a case study research in five community centres, a service development based on active participation of the…
Arnett, Dennis B.; Wittmann, C. Michael; Wilson, Bennie J., III
Extant literature on relationship marketing tends to focus on for-profit firms and their relationships with important stakeholders. However, higher education institutions face many of the same intense competitive forces that have made relationship marketing a practical choice for many for-profit firms. Therefore, it is not surprising that many are…
Pavicic, Jurica; Alfirevic, Niksa; Mihanovic, Zoran
In this paper, market orientation in Croatian higher education (HE) is discussed within the context of stakeholder-oriented management. Drawing on existing studies, the "classical" empirical model, describing the market orientation of generic nonprofit organisations, has been adapted to the contingencies of the Croatian HE sector.…
European Education, 2004
The Bologna Declaration of June 1999 has put in motion a series of reforms needed to make European higher education more compatible and comparable, more competitive and attractive for European citizens and for citizens and scholars from other continents. In Prague, in May 2001, the ministers took note of the progress so far and added three new…
Chambers, David W
There is not enough marketing of dentistry; but there certainly is too much selling of poor quality service that is being passed off as dentistry. The marketing concept makes the patient and the patients' needs the ultimate criteria of marketing efforts. Myths and good practices for effective marketing that will promote oral health are described under the traditional four "Ps" categories of "product" (best dental care), "place" (availability), "promotion" (advertising and other forms of making patients aware of available services and how to use them), and "price" (the total cost to patients of receiving care).
Н А Заславская; В С Корнилов
The article deals with issues related to the development of the external educational institution, which is due to the improvement of quality of its interaction with the target audience. Improving the quality of interaction between educational organization with the target audience is ensured through the use of different types of marketing communications. In view of the development of modern information and communications technology area of information marketing communications is a priority. In...
The popularization of higher education largely impacts the balance of the supply and demand of the China higher education market. Starting from the basic concepts of the supply and demand of higher education, the actuality and influencing factors of the supply and demand in China higher education market are analyzed in this article, and…
Judson, Kimberly M.; Taylor, Steven A.
Universities in the United States today often proudly proclaim achievements in student satisfaction across their marketing communications. The marketing promise is that a student will be happy and satisfied upon graduation if tuition dollars are paid to a specific university. Such claims are often supported with promises of greater employability…
Constantin, Marin; Turcu, Ilie
The proceedings of the NUCLEAR 2009 international conference on sustainable development through nuclear research and education held at INR-Pitesti on May, 27 - 29 2009 contain 92 communications presented in two plenary sessions (6 and 4 talks, respectively) and three sections addressing the themes of Nuclear energy, Environmental protection, and Sustainable development. In turn these sections are addressing the following items: Section 1.1 - Nuclear safety and severe accidents (8 papers); Section 1.2 - Nuclear reactors (15 papers); Section 1.3 - Nuclear technologies and materials (32 papers); Section 2.1 - Radioactive waste management (18 papers; Section 2.2 and Section 2.3 - Radioprotection and air, water and soil protection (12 papers); Section 3.1 - Education, continuous formation and knowledge transfer (9 papers); Section 3.2 -Strategies in energy (Round table) (5 papers). A number of 17 papers although programmed have not actually been presented within these proceedings. These papers are presented as abstracts in 'Nuclear 2009 - BOOK of ABSTRACTS', separately processed
Brennan, Ross; Skaates, Maria Anne
The paper is concerned with the issue of curriculum development in the field of business to business marketing. While there is no single right way to teach business marketing, many students, educators and practitioners prefer a curriculum composed of a single, widely accepted body of knowledge....... By analysing textbooks (in French, German, English and Swedish) and course designs (from five countries) it is established that there is no single accepted business marketing curriculum, and that there are implicit controversies in the curriculum. The purpose of the paper is to make explicit those implicit...... controversies, and to promote debate on the transmission of business marketing knowledge through the undergraduate and postgraduate curricula....
International Conference on Harmonisation; Guidance on M3(R2) Nonclinical Safety Studies for the Conduct of Human Clinical Trials and Marketing Authorization for Pharmaceuticals; availability. Notice.
The Food and Drug Administration (FDA) is announcing the availability of a guidance entitled "M3(R2) Nonclinical Safety Studies for the Conduct of Human Clinical Trials and Marketing Authorization for Pharmaceuticals.'' The guidance was prepared under the auspices of the International Conference on Harmonisation of Technical Requirements for Registration of Pharmaceuticals for Human Use (ICH). The guidance, which is a revision of an existing guidance, discusses the types of nonclinical studies, their scope and duration, and their relation to the conduct of human clinical trials and marketing authorization for pharmaceuticals. The guidance is intended to facilitate the timely conduct of clinical trials and reduce the unnecessary use of animals and other drug development resources.
Gambescia, Stephen F; Cottrell, Randall R; Capwell, Ellen; Auld, M Elaine; Mullen Conley, Kathleen; Lysoby, Linda; Goldsmith, Malcolm; Smith, Becky
In July 2007, a market research report was produced by Hezel Associates on behalf of five sponsoring health education profession member organizations and the National Commission for Health Education Credentialing. The purpose of the survey was to learn about current or potential employers' knowledge, attitudes, and behaviors toward health educators and the health education profession and their future hiring practices. This article presents the background leading up to the production of this report, the major findings of the survey of employers, recommendations from the market research group regarding core messages, and implications for the profession having discovered for the first time information about employers' understanding of professionally prepared health educators. The article discusses the umbrella and key messages that may be incorporated into a marketing plan and other recommendations by the firm that should assist health educators in marketing the profession. Furthermore, this article presents reactions by leaders in this field to these messages and recommendations and concludes with next steps in this project and a call for the overall need to market the profession of health education.
Barbu Andreea Mihaela
Full Text Available Romanian education, which is an important pillar for human resource forming process and the basis for economic development, suffered a lot of changes in the last decades. The main factors that have influenced the undergraduate and university training programs are the political and social-cultural ones. Educational services organizations are facing various challenges as: creating and maintaining a good institutional image, managing all types of resources efficiently, motivating the academic personnel, satisfying the community needs and supporting the public policy. The marketing tools and activities help these entities to improve the educational programs and adapt them to the individual needs of the clients, to keep under control the production costs, which are limited by the small public budget and to perform and promote these services efficiently, leading to an increased organizational performance. The paper begins by presenting the current situation of higher education in Romania, underlining the fierce competition among the universities, the increased market potential and the financing sources. It continues by mentioning the advantages of strategic marketing planning for universities, as superior results and effectiveness, improved decision making and multiple benefits for the people involved. The paper reveals also the characteristics of segmenting and positioning on higher education market and the specific of marketing mix. Thereby, educational product is more easily adapted to customer needs when it is designed in collaboration with existing and future students, their parents, with other universities in the field or even with graduates. Students themselves can contribute to the increase the quality of their education. Price may be a factor of choice when future student chooses to pursue a university course, especially in those situations where the price does not include only the payment of annual fees for education. Distribution takes into
Eurasian Higher Education Leaders' Forum: Higher Education and Modernization of the Economy: Innovative and Entrepreneurial Universities. Conference Proceedings (5th, Astana, Kazakhstan, May 26, 2016)
Sagintayeva, Aida, Ed.; Kurakbayev, Kairat, Ed.
This collection of papers introduces the proceedings of the fifth Annual Conference--"Eurasian Higher Education Leaders' Forum" held on the 26th May, 2016 at Nazarbayev University in Astana, Kazakhstan. The contributors include university presidents, rectors, deans, directors of professional development and leadership programs, faculty…
Montgomery, Diane, Ed.
This proceedings, containing 69 paper and poster presentations, focuses on innovation and hope with a glance to the future. The conference was planned to include theoretical discussions, current research findings, and promising practices based on sound evidence. Current issues in special education include the use of technology, integrating theory…
Diepold, Peter, Ed.; Rusch-Feja, Diann, Ed.
These papers on educational technology were presented in three workshops at the second annual conference of the Society of Information Education (GIB). Discussion includes electronic networks, CD-ROMs, and online databases in education, the quality of educational software, database services and instructional methods, and the use of the Internet in…
Kingdon, Geeta Gandhi; Unni, Jeemol
A study to determine association between level of female education and gender wage differentials in India finds that while gender-based wage discrimination exits, level of female education is not a significant factor. Finds return on investment rises with education level for both sexes. (Contains 37 references.) (PKP)
Anderson, Deborah; Wason, Hilary; Southall, Jane
This paper discusses a student-centred learning and teaching approach, "Marketing Downloads", designed to support students in transition into Higher Education. The move from secondary to tertiary education can be stressful for students and it impacts on their academic performance, their social life and general sense of well-being.…
This article offers a new approach to conceptualizing the limited affordability and access to higher education for socioeconomically disadvantaged students in Georgia. Unlike most traditional views, it associates the issue with corruption, collusion, and nepotism existent in the country's higher education, job market, and banking system. It argues…
Risk permeates all aspects of modern life, and the International Secondary Education Market (ISEM) is no exception. Drawing on empirical data, this paper considers a specific type of risk: namely, the potential loss of cultural identity, which Nigerian parents associate with educating their children in the West. This paper argues that Nigerian…
This paper analyzes the distribution of education and labor market benefits from sports participation. Results show that effects are similar across gender, but differ on other dimensions. In particular, participants in team sports show greater gains than those in individual sports. Quantile regressions show that educational gains are larger for…
McGrath, Simon; Akoojee, Salim
South African further education and training (FET) colleges have been enjoined to become more responsive to their external environment, in keeping with international trends in public vocational education and training (VET) reform. One mechanism for achieving this goal is to market colleges and communicate more effectively to future students,…
Miller, Linda Wise; Winn, Richard
This document contains Idaho's marketing education (ME) core curriculum. Presented first are a list of 22 ME strategies that are aligned with the Idaho State Division of Vocational-Technical Education's strategic plan and a chart detailing the career pathways of ME in Idaho (arts and communication, business and management, health services, human…
Ellison, Scott; Allen, Ben
A defining characteristic of contemporary trends in global education policy is the promotion of STEM learning in the primary, secondary, and tertiary sectors of education as a means to generate innovation and prosperity in the economy. Intertwined with common sensical assumptions about future labor markets and the transformative potential of…
Stachowski, Christopher Allen
In New Zealand, private language schools, although controversial, are popular for international travellers who want to study and travel simultaneously. These alternative schools are run in a business-like fashion and their educational administrators have embraced the use of marketing as part of their everyday educational management practice. Even…
Li, Ian W.; Mahuteau, Stephane; Dockery, Alfred M.; Junankar, P. N.
The rate of higher education participation in Australia has increased over the past decade for individuals from disadvantaged backgrounds. This study contributes to the knowledge on the outcomes of disadvantaged individuals who complete higher education by looking at the labour market outcomes of university graduates from equity groups. The number…
van de Werfhorst, H.G.
To account for differences between systems of education of highly educated societies, we argue that the impact of academic discipline (field of study) on labor market outcomes should be central. Three modifications of earlier typologies are needed to account for cross-national differences in the
Johnston, Joseph B.
The widespread assumption in the United States today is that traditional urban public schools are failing. Market-based solutions, particularly charter schools, are seen as the way to improve urban education. How then can we understand a large urban district where educational actors have furthered a locally popular alternative vision? This article…
Aslam, Monazza; Kingdon, Geeta
This paper investigates some of the economic outcomes of education in Pakistan with a view to understanding if education can act as a vehicle for labour market success. Data from a purpose-designed survey of more than 1000 households in Pakistan are utilised. Earnings functions are estimated for agricultural workers, the self-employed and wage…
McCoy, Joseph C.
Use of Internet marketing techniques in higher education to attract prospective students is relatively new. While the research is recent, there are several studies that identify what is most valuable to students seeking information on college web sites. Higher education is now facing increasing competition from for-profit schools and reduced…
In July 2007 Ipsos Reid delivered to Christian Higher Education Canada (CHEC) a report entitled "Christian Post-Secondary Education in Canada, Phase 3: Defining the Market". This article is a selective summary of the full 353-page report. It tabulates and analyzes findings from 1,000 phone interviews and 6,689 online surveys from six…
Jones, Karen H.; And Others
The readability, reading ease, interest level, and writing style of 20 current textbooks in secondary marketing education were evaluated. Readability formulas consistently identified lower reading levels for special needs education, human interest scores were not very reliable information sources, and writing style was also a weak variable. (JOW)
A generation ago, billboards, flyers, or radio spots advertising a public school would have been unusual and surprising. Now they are an increasingly regular feature of the educational landscape. As schools compete for students and resources in the new educational marketplace, they increasingly look to market themselves to prospective parents (and…
Pukelis, Kestutis; Pileicikiene, Nora
Higher education provides graduates with both monetary and non-monetary benefits. Globalization and technological developments foster utilitarian approach, therefore the transmission of competences that are relevant in labour market is an important target for higher education institutions. The paper presents findings of research on the match of…
Vauterin, Johanna Julia; Linnanen, Lassi; Marttila, Esa
This paper suggests that the service mindset of academia needs attention to ensure that the potential of university-industry linkages for creating value is used strategically in building advantage in the increasingly competitive market for international higher education. Universities should clearly articulate the value of the higher education-…
This essay examines the deliberately humorous approaches undertaken in two recent higher education marketing endeavors: The American Council on Education's "Solutions for Our Future" campaign and Stanford's "Hail, Stanford, Hail" initiative. Three television commercials from each project are described and discussed in light of a view of comedy…
Münch, C.; van Wijnbergen, S.
We analyze the determinants of female labor market participation for different age-groups in the European Union. We show that female participation is positively affected by tertiary education at any age. But upper secondary education increases participation only up to an age of 40 while after that
Money markets offer monetary services and short-term finance in the capital market with the credit support of institutional sponsors. Investors finance money market instruments at low interest because their salability on short notice confers an implicit monetary services yield. Low interest attracts borrowers to money markets. The fragile equilibrium depends on collective confidence in the credit quality of instruments supplied to the market. Federal Reserve monetary and credit policies have ...
This curriculum guide was developed to help teachers use the new textbook adopted by Texas in 1991-92 for teaching the 1-semester Principles of Marketing course. The guide is organized in four sections. The first section contains information on using the curriculum guide, including an overview, sample lesson plans and other worksheets, suggestions…
Wheelahan, Leesa; Buchanan, John; Yu, Serena
This summary brings together the relevant key findings for tertiary education providers and school educators from the research program "Vocations: The Link between Post-Compulsory Education and the Labour Market." The program was comprised of three different strands: (1) pathways from VET in Schools, (2) pathways within and between…
Trout, B. Thomas; And Others
This conference report addresses education on national security and international relations in secondary school courses in the social studies. Main conclusions of the conference are: (1) Topics on national security should be added to the secondary school curriculum. (2) Current institutional and instructional settings are open to inclusion of…
Elufiede, Kemi, Ed.; Flynn, Bonnie, Ed.
The 36th Annual Adult Higher Education Alliance (AHEA) Conference was held on March 10-11, 2016 in Orlando, Florida, on the campus of the University of Central Florida. There were 48 presentations from scholars and practitioners from 20 states who participated in the conference. The contributions to these proceedings represent the best of the…
News Conference: Physics brings the community together Training: CERN trains physics teachers Education: World conference fosters physics collaborations Lecture: Physics education live at ASE Prize: Physics teacher wins first Moore medal Festival: European presidents patronize Science on Stage festival Videoconference: Videoconference brings Durban closer to the classroom
Conference: Physics brings the community together Training: CERN trains physics teachers Education: World conference fosters physics collaborations Lecture: Physics education live at ASE Prize: Physics teacher wins first Moore medal Festival: European presidents patronize Science on Stage festival Videoconference: Videoconference brings Durban closer to the classroom
Full Text Available The purpose of the article is to present the transition of youth with disabilities from education to labour market in Slovenia. The article introduces the European Social Fund project “Transition”, provided by the partnership of Racio, University Rehabilitation Institute and Auris, operated from 2010 to 2013. The Transition project was intended for two target groups: youth with disabilities in the education process, with the aim to achieve their integration from education to the labour market, and for professionals who provide the transition. Young people in Europe have been facing increasing uncertainty in the labour market. The labour market transition for youth, and especially for youth with disabilities, is a very demanding question. Policymakers and experts in the European Union have therefore developed programs for social inclusion, improved access, achievement and integration of young people with disabilities into the labour market. Youth unemployment during economic crises has increased in all parts of the world, with the impact of prolonging the duration of unemployment. The transition of young people with disabilities from school to the labour market in Slovenia is not integrally and adequately organised. A support system should be introduced to monitor young people with disabilities while they are still at school and prepare them for entering the labour market. After finishing school, a model of transition from school to work is proposed to prevent unemployment.
The 1999 Education Group Conference attracted some 60 teachers and educationalists to the salubrious outskirts of the city of Leicester on 2 3 July. The title of the conference was The ICT revolution: just how will ICT change my physics teaching? For those not au courant with current jargon ICT stands for Information and Communications Technology, or, in short, computers. ICT was certainly to the fore from the presenters, who practised what they preached. Every talk was delivered using Microsoft PowerPoint, obsolescent overhead projectors serving only as laptop stands. Animated slides, computer generated and controlled, were projected on to a screen and supplemented as required by (fairly) instant live excerpts from relevant computer programs. The theme of the conference was set by the opening discussion led by the trio PowerPoint, Ian Lawrence (chairman of the Institute of Physics Education Group) and Philip Britton (vice-chair). They gave us the slogan Physics first! with technology, however brilliant or politically correct, only significant and valuable insofar as it helped students learn physics. And learning is a social activity: any system that places one child in front of a computer screen for hours on end should be suspect. Much the same could be said of a voltmeter, of course, and the minimal situation must include a pair of students and a teacher as well as the apparatus. Another message: think of the computer system as just another piece of equipment whose use is determined by the learning task, not as an item that determines the task. Figure 1. Jason Wye, Secretary of the Education Group, opening the Conference. It may not be surprising that the level-headed delegates agreed whole-heartedly with these sentiments, but they were also supported and reinforced by all the speakers as the conference went on. The first speaker was Jerry Wellington, ex-physics teacher, now at the University of Sheffield. In his presentation `Multimedia in science teaching
Valdineide dos Santos Araujo
Full Text Available The labor market demands have required from the accounting professionals to enhance their skills and competences so as to meet, effectively, the current requirements. This piece of research aimed at understanding the students´ perception of the Accounting Sciences course, of a Higher Education Federal Institution, in regard to the academic formation that they have been receiving and the professional guidance they are meant to have in order to enter the labor market. The study encompassed 105 students from the 7th and 8th morning/afternoon terms and from the 9th and 10th evening term of the Accounting Sciences course of a Federal Institution of Higher Education. As concerns the methodology, it was based on the exploratory approach with qualitative approach and the descriptive research with quantitative approach, by means of the bibliographical research and the use of questionnaire. The surveyed variables refer to the student´s profile, the professional requirements in relation to the job market demands, the students´ necessary competences and perception on the academic formation they are receiving as well as their training for entering the labor market. It was noticed that the students, in their majority, do not take part, regularly, in extracurricular activities, such as: conferences, seminars and lectures. They also do not demonstrate complete agreement regarding the fact that they are acquiring the necessary competences for entering and acting in the labor market and, in an emphatically way, they reveal disagreement in relation to the adequacy of the curricular grid of this Institution´s course to the current accountant formation. It can be concluded that the Higher Education Institution must prioritize the development of competences, skills and values that ensure the students conditions for their professional entry to the job market.
This project focuses on exploring sustainable-oriented options for young people as they are the primary target group of an accelerating fashion industry. The fast fashion market has major problems along its globally organised supply chain regarding its social and environmental compatibility. The project is conducted within a greater urban area, using the city of Freiburg exemplarily. Pupils of the Staudinger Gesamtschule, the only comprehensive school in Freiburg, engage themselves exploratively in the perspective of sustainability within the fashion market and create a catalogue of measures for sustainable-oriented handling. The main focus of this research project is to evaluate sustainable-oriented course of actions by interviewing selected consumers and active participants as well as protagonists of the fashion market and textile research field. The empirical social research is conducted by using guidelines as an interviewing technique when contacting commercial and product enterprises as well as research institutes and welfare institutions. Explorations and interviews give pupils the opportunity to become familiar with the fields of work and its individual sustainability options within the fashion market. The project is promoted by the programme “Our Common Future” of the Robert Bosch Foundation, Germany.
Stegemann, Nicole; Sutton-Brady, Catherine
Poster sessions provide a creative and stimulating alternative to traditional assessment methods in marketing. Poster sessions, as a means of assessment, have long been used in science fields. This article presents the successful implementation of poster sessions as a means of assessment in a postgraduate unit of study. Poster sessions in…
Waters, Elzberry, Jr.
This study investigated the feasibility of applying economic demand analysis (especially elasticity of demand) in marketing George Washington University off-campus degree programs. In the case under study, a supplemental budget request had to be submitted to meet expenses incurred by an unforeseen increase in demand for graduate and undergraduate…
Kitchel, Allen; Cannon, John; Duncan, Dennis
The purpose of this study was to determine the perceived program management professional development needs of Idaho secondary business/marketing teachers (N = 233) in order to guide pre-service curriculum development and in-service training activities. Sixty-two percent (n = 146) of the 233 teachers completed a modified version of Joerger's (2002)…
This paper examines the role of higher institutions of learning, especially university, in preparing youth for the labour market. Human capital formation has been described as a pre-condition for the success of any nation. One important institution that entrepreneurs in both public and private sectors of the economy rely on for ...
Full Text Available This study mainly focuses on the insights of a private school’s head pertaining to the use of digital media in educational marketing. The qualitative research paradigm was chosen for this study and in depth phenomenological interview was conducted from a head of a private school. Two themes were extracted from the data: Marketing educational services through digital media and its challenges, and digital media tool for marketing education services. The study revealed that the school head perceived the digital media to be cost-effective marketing strategy that was multidimensional and value-driven, but due to lack of awareness, skills, attitude, and sense of maturity among stakeholders, digital media was ignored and was not much used as a cost-effective marketing tool. Nevertheless, it is proposed that by hiring marketing personnel to promote services professionally, by aligning their strategies according to the demands of their customers, and by inviting customers’ voice on digital platforms, digital media can become a cost-effective and a valuable tool for mercerization of education.
Ayda SABUNCUOGLU AYBAR
Full Text Available Nowadays organizations strive to find the ways to communicate with their target audiences by using varied advertising mediums because of the developments on the information communication technologies and the globalization. In this context, like the other institutions, the distance education institutions has to execute communication activities by using different advertising mediums to create a positive position in their consumers minds. In this sense, the increase on the ownership of mobile phones and the new specialties of mobile phone technologies like accessing to the internet made mobile marketing efforts important on the advertising investments of distance education institutions. Especially with the mobile marketing, distance education institutions can create personalized informative and promotion messages for their target audiences. Mobile marketing approach has lots of advantages for the institutions and the most important advantages that helps the institutions are; the formats of the approach are forming according to the newest technological developments and it gives chance to create messages for specific target audiences. But mobile marketing has also disadvantages like; the target audience’s mobile phones can be incompatible with the messages and the target audience can ignore these messages. However much the approach has some disadvantages, the distance education institutions- which are based on the technological developments also like the mobile marketing approach- has to invest on mobile marketing according to send personalized and effective advertising messages about their programs’ contents, benefits etc.
Breaking New Ground: The Development of Adult and Workers' Education in North America. Proceedings from the Syracuse University Kellogg Project's Visiting Scholar Conference in the History of Adult Education (1st, Syracuse, New York, March 1989).
Rohfield, Rae Wahl, Ed.
The 19 papers in this conference report examine the formative period of the field of adult education, the development of workers' education, and the interrelationships of the two fields. The four papers in Section I, on defining adult education are: "Challenging the System: The Adult Education Movement and the Educational Bureaucracy of the…
Loh Teck Hua Author_Email:
One of Malaysia’s economic goals is to become an education hub for the region. To achieve this, the Malaysian government had liberalised government policies resulting in the proliferation of Private Higher Education Institutions (PHEIs) including private Universities and University Colleges. As competition intensifies it becomes increasingly pertinent to ask “What sustainable competitive advantage should the Private Higher Education Institutions (PHEIs) have to achieve market leadership in th...
The aim of the article is to discuss the relationship between disability, educational level and employment, and to scrutinize how disability and education interact to impact employment – a link that has been observed in several studies. The article uses analyses of EU-SILC data to illustrate that conclusions about whether higher education reduces labour-market inequalities between disabled and non-disabled, depends in part on the analytical strategies used, which in turn are guided by implici...
Stellefson, Michael; Barry, Adam; Chaney, Beth H; Chaney, J Don; Hanik, Bruce
What exactly is health education? Professionals with advanced degrees in health education have most likely encountered questions such as these either during introductory coursework or from those inquiring about the field. These queries can prove quite perplexing when asked by individuals who are unaware of the health education profession. Because the act of marketing health education is crucial to the sustainability of the field, the purpose of this article is to (a) explore the issue of describing and promoting health education, (b) establish ideas that can facilitate the provision of coordinated marketing efforts, and (c) offer marketing management and implementation principles that can assist in marketing both health education and health educators. Based on this discussion, the authors suggest building mainstream consensus in regards to marketing message development and implementation to better position health education.