WorldWideScience

Sample records for marketing activities directed

  1. Direct marketing

    Directory of Open Access Journals (Sweden)

    Čičić Muris

    2002-01-01

    Full Text Available Direct Marketing (DM is usually treated as unworthy activity, with actions at the edge of legality and activities minded cheating. Despite obvious problems regarding ethics and privacy threat, DM with its size, importance and role in a concept of integrated marketing communication deserves respect and sufficient analysis and review

  2. Incorporating direct marketing activity into latent attrition models

    NARCIS (Netherlands)

    Schweidel, David A.; Knox, George

    2013-01-01

    When defection is unobserved, latent attrition models provide useful insights about customer behavior and accurate forecasts of customer value. Yet extant models ignore direct marketing efforts. Response models incorporate the effects of direct marketing, but because they ignore latent attrition,

  3. Innovative tool of direct marketing

    OpenAIRE

    T.S. Maksymova

    2010-01-01

    The aspects of direct marketing activation on the basis of interactive applications introduction are examined. Basic advantages, linked with the use of the integrated marketing communications during formation of direct marketing strategies are open up.

  4. Direct marketing and market communication process

    Directory of Open Access Journals (Sweden)

    Jovović Sanja

    2007-01-01

    Full Text Available Direct marketing is marketing which demands immediate reply. That reply can be an order, a request for an additional information, a registration, a telephone call or a visit. This work presents direct marketing as the most contemporary method of company communications with environs. A concept of direct marketing is made and aimed for complete identification of existing customers and for finding out potential customers. Mail, printed documents e-mail and new medias are used as modern communications channels. It is especially emphasizes the Internet as an important media.

  5. Facebook marketing for a direct selling company

    OpenAIRE

    Egeberg, Chenette

    2015-01-01

    The purpose of the thesis was to provide recommendations for how the studied company could improve their Facebook marketing activities. The company was the Danish subsidiary of an multinational direct selling company of health and beauty products. The following research questions were devised: 1) What are the constraints and challenges for LR Denmark’s facebook marketing as a subsidiary of a Multinational Corporation and as a Direct Selling Company? 2) How can LR Denmark improve the...

  6. The Use of Direct Marketing Techniques in Sport Marketing

    Directory of Open Access Journals (Sweden)

    Daniel Gardan

    2016-09-01

    Full Text Available Adapting marketing principles and concepts to sport related services and products domain represents a challenge for any specialist in the field because the specific features that are characteristic for the needs, motivations and consumption process itself. In order to achieve different quantitative and qualitative marketing communication objectives, sports involved organizations are developing a communication mix adapted to the channels used by the consumers. Among the communication tools used are found also the direct marketing techniques that have had a tremendous development during the last 25 years and so. The article will analyze the process of building a efficient direct marketing communication with sport consumers and the implications of using such instruments and tools for the future activity of sport related organizations. Some future research lines are proposed and conclusions are stated on the matter.

  7. New welfare, new policies: towards preventive worker-directed active labour market policies?

    NARCIS (Netherlands)

    van Berkel, H.H.A.; van der Aa, P.H.J.

    2015-01-01

    Debates about the new welfare, and the new social policies that go (or should go) with it, share an emphasis on risk-prevention strategies and pluralistic risk management. Focusing specifically on the risk of unemployment, this article discusses the case for so-called preventive worker-directed

  8. Use of direct marketing in nonprofit organizations

    Directory of Open Access Journals (Sweden)

    Popović Ana

    2010-01-01

    Full Text Available Non profit organizations represent very heterogenus group of organizations which can be determined by the fact that they are being used as forums for creation and distribution of new ideas. Their aim is to raise public awareness on the purpose they promote and get the reply for their initiatives for gaining support in form of monetary sources for charities, vote for political candidate or achieving a communicational goal. Non governmental organizations, as the dominant form of non profit organizations, are being founded with mission to raise public awareness on some issue or provide help to certain marginalized group. The direct marketing instruments and techniques are considered to be very useful for achieving mission formulated that way. They are, by their nature, precisely targeted and objective-oriented and require direct reply. Apart from that, direct marketing activities are cost-efficient, costs that they generate can be shown in financial reports, and results of undertaken initiatives are directly measurable. All the mentioned lead to conclusion that direct marketing is, for additional reasons, even more appropriate for NPOs having in mind that they usually have limited available resources. In the relevant literature two main roles of direct marketing in non profit organizations are mentioned - managing relations with representatives of stakeholder groups and fundraising. In this paper, therefore, after the facts referring functioning of NPOs, direct marketing strategies used for mentioned purposes will be presented consequently.

  9. DIRECT INVESTMENT ON REGIONAL MARKETS

    Directory of Open Access Journals (Sweden)

    LIVIU NEAMŢU

    2013-08-01

    Full Text Available Foreign direct investment are that category of investments that allow participation in leadership andeffective control of the companies in which it invests. It's so new firms, as well as the establishment ofinternational operations of the company through expansion of existing operations. Typically, the companyincurred in a market that is confined to a distinct geographical area, but the limits of market changes. Thechange can be the result of higher management decisions on market opening and development of a newtechnology or product. Markets with a lower level of development are likely to attract a higher level of directinvestments than those in more developed countries. The specific reasons behind the decision of a company toinvest abroad are operating efficiency, reduce risk, market development and Government policy in the hostcountry. Transnational corporations are large conglomerates which consists of the parent company and itssubsidiaries/branches, both in the country of residence and abroad. Transnational corporations affect stronglyboth the production and the world of international economic relations. This influence is determined by themotivations of expansion that they promote. The expansion of transnational corporations has as satisfying"ambitions" of global expansion, and impulsionate getting supraprofiturilor. The strength of these structures isbased on maximizing profits.

  10. Direct Marketing Communication at SEAL Communication Company

    OpenAIRE

    Wachtler, Kamilla Dóra

    2010-01-01

    The appearance of the Internet and new, rapidly changing emerging online technologies have led to some fundamental changes in marketing -- especially direct marketing. Besides the growing popularity of the Internet, the appearance of databases and one-to-one marketing are challenging traditional marketing methods. This thesis attempts to illustrate how direct marketing techniques can be implemented in an IT company. It starts with an overview of the concepts of direct marketing and its techni...

  11. Understanding the role of marketing communications in direct marketing

    NARCIS (Netherlands)

    P. Naik; N. Piersma (Nanda)

    2002-01-01

    textabstractThe standard RFM models used by direct marketers include behavioral variables, but ignore the role of marketing communications. In addition, RFM models allow customer responsiveness to vary across different customers, but not across diiferent time periods. Hence, the authors first

  12. Personalized direct marketing using digital publishing

    Science.gov (United States)

    Kutty, Cheeniyil L.; Prabhakaran, Jayasree K.

    2006-02-01

    In today's cost-conscious business climate, marketing and customer service decision makers are increasingly concerned with how to increase customer response and retention rates. Companies spend large amounts of money on Customer Relationship Management (CRM) solutions and data acquisition but they don't know how to use the information stored in these systems to improve the effectiveness of their direct marketing campaigns. By leveraging the customer information they already have, companies can create personalized, printed direct mail programs that generate high response rates, greater returns, and stronger customer loyalty, while gaining a significant edge over their competitors. To reach the promised land of one-to-one direct marketing (personalized direct marketing - PDM), companies need an end-to-end solution for creating, managing, printing, and distributing personalized direct mail "on demand." Having access to digital printing is just one piece of the solution. A more complete approach includes leveraging personalization technology into a useful direct marketing tool that provides true one-to-one marketing, allowing variable images and text in a personalized direct mail. This paper discusses integration of CRM with a Print-on-Demand solution so as to create truly personalized printed marketing campaigns for one or many individuals based on the profile information, preferences and purchase history stored in the CRM.

  13. Target selection for direct marketing.

    NARCIS (Netherlands)

    Bult, Jan Roelf

    1993-01-01

    In this thesis we concentrated on the use ol direct mail for targeting potential buyers. The major characteristics that influences the success of a plomotional direct mail campaign are the of-fbr,the communication elements, the timing or sequence of these communication elements, and the list of

  14. The European Market Abuse Directive : Has it Worked?

    NARCIS (Netherlands)

    Shahzad, Khurram; Mertens, Gerard

    2017-01-01

    In this paper, we examine whether the Market Abuse Directive (MAD) has been effective in achieving its objectives of deterring the market manipulation activities, increasing the timeliness of information and decreasing the disclosure of inside information to select groups. Our sample consists of

  15. Direct marketing a automobilový trh

    OpenAIRE

    Humaj, Matúš

    2011-01-01

    Bachelor's thesis focuses on direct marketing in close links with car market in Czech republic. Theoretical part points to direct marketing like event of marketing communication, it mentions about advantages and disadvantages, functions, tools and about adjustmen. In practical part I try to find the weak site of the market by the help of market's analysis and questionnaire and I propose the concept of direct marketing utilization.

  16. Danish Labour Market Activation Policies

    DEFF Research Database (Denmark)

    Kvist, Jon; Pedersen, Lisbeth

    2007-01-01

    Under the heading of flexicurity, Danish labour market activation policies are receiving international attention because of their perceived ability both to curb unemployment and to boost employment. Indeed, the objectives, target groups and design of activation policy have undergone a remarkable...... not only active labour market policies but also social and integration policies. Despite widespread popularity and belief in the positive effects of activation, little is actually known about its overall impact on the Danish economy....

  17. Predicting Market Direction from Direct Speech by Business Leaders

    OpenAIRE

    Drury, Brett M.; Almeida, José João

    2012-01-01

    Direct quotations from business leaders can communicate to the wider public the latent state of their organization as well as the beliefs of the organization's leaders. Candid quotes from business leaders can have dramatic effects upon the share price of their organization. For example, Gerald Ratner in 1991 stated that his company's products were crap and consequently his company (Ratners) lost in excess of 500 million pounds in market value. Information in quotes from business leaders can b...

  18. Direct Energy Marketing Ltd. 1998 annual report

    International Nuclear Information System (INIS)

    1999-01-01

    A corporate profile of Direct Energy Marketing Ltd. was presented for the benefit of shareholders. Direct Energy is responsible for marketing and distributing natural gas to residential, commercial and industrial customers. The company owns physical natural gas reserves that serve as a supply hedge to its growing customer base. The highlights for the natural gas distribution income fund (OPTUS) for 1998 were described. OPTUS acquired WestCastle Energy, adding 38 mmcf/d of natural gas supply. It also amalgamated Channel Lake Petroleum and WestCastle Energy into Direct Energy and created the production division, Direct Energy Resources. It also formed Energy America with Sempra Energy, adding over 160,000 retail customers in Michigan and Ohio. Direct Energy's consolidated financial statements were presented for the benefit of shareholders. These included statements of earnings and deficit, balance sheets, and statements of changes in financial position. Notes to the consolidated financial statements included highlights of significant accounting policies, changes in accounting policies, acquisitions, discontinued operations, and capital assets. tabs., figs

  19. Local seafood: rethinking the direct marketing paradigm

    Directory of Open Access Journals (Sweden)

    Joshua S. Stoll

    2015-06-01

    Full Text Available Faced with strict regulations, rising operational costs, depleted stocks, and competition from less expensive foreign imports, many fishers are pursuing new ways to market and sell their catch. Direct marketing arrangements can increase the ex-vessel value of seafood and profitability of operations for fishers by circumventing dominant wholesale chains of custody and capturing the premium that customers are willing to pay for local seafood. Our analysis goes beyond a paradigm that understands direct marketing arrangements as solely economic tools to consider how these emerging business configurations create a set of conditions that can result in increased bonding and bridging capital among fishers by incentivizing cooperation, communication, and information production and organization. To build our case, we report on the economic value being generated for fishers in a cooperatively owned and operated direct marketing arrangement in eastern North Carolina. Over the course of 2 years, fishers participating in the Walking Fish community-supported fishery received 33% more revenue for their catch compared to the average monthly ex-vessel price of finfish and shellfish landed in the surrounding region, and an additional 14% to 18% more per dollar by way of year-end profit sharing. We argue that these economic benefits create an incentive to participate, resulting in cooperation among fishers and increased communication skills that foster bonding and bridging capital that put fishers in a position to identify and respond to challenges that threaten the social-ecological resilience of the systems within which they operate. We suggest that "institutional starters" like these can play a critical role in increasing the resilience of social-ecological systems, including fisheries.

  20. MARKETING ORGANIZATION ACTIVITY IN SPORTS ORGANIZATIONS

    Directory of Open Access Journals (Sweden)

    Slobodan Župljanin

    2012-09-01

    Full Text Available Sports organizations as "sui generis" organizations inevitably have to adopt the concept of marketing as a business philosophy, if you want to survive and develop its activities in the modern business environment. Supply and demand as the market, and psychological phenomena are inherent in sports organizations. Sport is a special area of human activity in which marketing has a specific place and role. Sports and sporting events are also a massive public and media events and high level of interest involving multi-million audience. Between direct and indirect participants of these events takes place appropriate communication sociological, psychological and marketing character. The aim of this paper is to present the possibility of more efficient operation of sports organizations using and adopting the marketing concept as a philosophy of action.

  1. Effectiveness of marketing in management marketing activity agricultural companies

    OpenAIRE

    KUCHER O.

    2012-01-01

    Modern approaches to evaluating the effectiveness of marketing activity are investigated. The influence of marketing expenses on actualization volume of output is analyzed. A methodical approach of defining economic efficiency in marketing sales in management business is offered.

  2. Implementation of Direct Marketing to the Family as the End Consumer

    OpenAIRE

    Lana Kosić

    2011-01-01

    This paper explores and analyzes the implementation of direct marketing aimed at families as a specific consumer on the business-to-consumer market. The paper contains a summarized overview of the basic characteristics of direct marketing as one of the most important marketing activities nowadays that provides immediate, individual and two-way communication with end consumers. Then, it briefly describes specific behavior of the family unit as a consumer on the business-to-consumer market and ...

  3. Uranium market activity

    International Nuclear Information System (INIS)

    Combs, G.F. Jr.; Patterson, J.A.

    1978-01-01

    Net additional uranium procurement over the past year and a half has been very low. While 1977 procurement from domestic sources was low in a historical sense, there was a net reduction during the first half of 1978. New sales commitments by domestic producers to foreign buyers exceeded new purchase commitments by domestic buyers from foreign sources in 1976 and 1977, and available data indicate this difference is widening in 1978. The net reduction in and rescheduling of 1978 to 1985 delivery commitments from domestic producers is understandable in light of changing demands. Supply seems more than adequate to meet demand through 1985, though it will depend on utility inventory policy, imports--exports, and expansion of domestic supply. Producer material for sale and planned expenditures indicate aggressive expansion plans. Average contract prices and base prices in market price contracts increased slightly from January to July 1978. Average base prices are about 2 to 2 1/2 times the average contract prices. The average price settlement of market price contracts for 1978 delivery as of July declined from the level reported in January. Average market price settlements for 1979 delivery show an increase of 2% over those for 1978

  4. Target Marketing and Direct Mail: A Smart Campaign Combination.

    Science.gov (United States)

    Brostoff, Mark J.

    1994-01-01

    Market segmentation is a marketing strategy that helps identify and classify a camp's product or service and determine the needs of a targeted market for the purpose of allocating marketing resources. Offers strategies for defining a target market and discusses the benefits of direct mail, deriving a mailing list, and suggestions for using a…

  5. Uranium market activities

    International Nuclear Information System (INIS)

    Patterson, J.A.

    1975-01-01

    Results are summarized from the 1974 ERDA annual survey of buyers and sellers and from a survey of uranium price data which provided information on additional domestic buying activity during the first half of 1975 through 1982

  6. Corruption, Governmental Activities, and Markets

    OpenAIRE

    Vito Tanzi

    1994-01-01

    Paper discusses the factors that contribute to the spread of corruption as well as the implications of corruption for markets and for public sector activities. It is argued that corruption can be contained mainly by a scaling down of the public sector activities that stimulate its growth.

  7. Problem of data privacy protection in direct marketing

    Directory of Open Access Journals (Sweden)

    Markov Jasmina

    2011-01-01

    Full Text Available The dynamism of modern business conditions, as well as increasing competition, call for companies to change their usual ways of doing business and communicating with consumers. Therefore, today's direct marketing industry is experiencing explosive growth, as more and more companies include these activities in their communication mix. Many companies benefit from the development and usage of direct marketing, but at the same time, its growing usage led to numerous problems for companies as well as for the consumers. Direct marketing, advanced information technologies and Internet, on whose use it is more and more based, caused a number of legal and ethical questions without precedent. One of the issues that is making consumers more and more worried is concerning the privacy of their personal data and information which is being collected by a large number of companies. In addition, consumers are often not aware of this data collecting, which is adding even more gravity to this problem. The remainder of this paper will point to the necessity and great importance of careful and responsible use of consumer's personal data by direct marketers, with the aim of build long-term partnership relationships between the two. In addition, special attention will be paid to major problems that consumers face today in the field of data protection, as well as to the efforts committed in order to bring these problems to a minimum by getting consumers more involved in making decisions about usage of their personal data and information.

  8. Direct e-mail marketing: Case of Serbia

    OpenAIRE

    Končar Jelena A.; Vukmirović Goran; Katai Žita

    2005-01-01

    Direct e-mail marketing refers to approaching customers directly, without employing intermediaries. It represents a direct mode of communication with the target population, which affects the creation of stronger and more loyal relationships with prospective customers, compared to traditional direct marketing resources (TV, radio, print and advertising panels, etc). The main goal of direct e-mail marketing is building long-term "one to one" relationships with current and prospective customers....

  9. Direct e-mail marketing: Case of Serbia

    Directory of Open Access Journals (Sweden)

    Končar Jelena A.

    2005-01-01

    Full Text Available Direct e-mail marketing refers to approaching customers directly, without employing intermediaries. It represents a direct mode of communication with the target population, which affects the creation of stronger and more loyal relationships with prospective customers, compared to traditional direct marketing resources (TV, radio, print and advertising panels, etc. The main goal of direct e-mail marketing is building long-term "one to one" relationships with current and prospective customers. Direct e-mail marketing is not aimed at momentary sale, but at boosting certain product preferences due to the engagement of numerous electronic media.

  10. Active Market Share: measuring competitiveness in retail energy markets

    International Nuclear Information System (INIS)

    Loomis, D.; Malm, E.

    1999-01-01

    As retail electric and gas markets deregulate, market share measurement becomes critical for marketers, regulators, and incumbent utilities. Yet traditional market share measures miss important features of these network industries. In this paper we model provider choice in network industries and develop two alternate market share measures - The Active Market Share (AMS) and the New Mover Market Share (NMMS), that are based on 'active demand'. These measures are shown to provide more accurate real-time measures of market activity. The NMMS is a special case of the AMS which is easy to measure empirically. Numerical simulations are used to provide comparisons between each measure over time. Both the AMS and NMMS will be important tools for anyone interested in measuring the competitiveness of deregulating markets. (author)

  11. The Direct Results of Integrated Marketing

    Science.gov (United States)

    Sevier, Robert A.

    2004-01-01

    Discussions among college and university administrators on improving marketing efforts often revolve around questions about whether the marketing function should be centralized or decentralized. An impetus of these discussions is the increased marketing sophistication of many boards. Many trustees are strongly urging their institutions to apply…

  12. Formulating New Directions with Strategic Marketing Planning.

    Science.gov (United States)

    Crompton, John L.

    1983-01-01

    This article describes both a short- and long-term strategic marketing planning approach for the parks and recreation manager. Both plans involve a needs assessment, objective development, marketing plans, and evaluations. Also discussed is a continuum of stragetic program options ranging from developing new programs to terminating existing…

  13. Curriculum Currency: Integrating Direct and Interactive Marketing Content in Introductory Marketing Courses

    Science.gov (United States)

    Spiller, Lisa D.; Scovotti, Carol

    2008-01-01

    This study investigates the extent to which educators address direct and interactive marketing concepts in undergraduate introductory marketing courses. As practitioners seek more accountability from their marketing efforts, so too must academia respond with more relevant content. Results from textbook content analysis suggest that direct and…

  14. Food Processing and Marketing: New Directions...New Opportunities.

    Science.gov (United States)

    Welch, Mary A., Ed.

    1995-01-01

    This issue uses tomato processing to illustrate the new directions and opportunities available in the food market. Comparative advantage and economies of scale are discussed in relation to markets. Forecasting success in the market is attributed to studying consumer consumption trends by type and monitoring standards of living in 32 newly…

  15. Right to privacy and some methods of direct marketing

    Directory of Open Access Journals (Sweden)

    Hana Kelblová

    2013-01-01

    Full Text Available Promotion constitutes part of the marketing mix which consists of advertising, sales support, public relations, personal sale and direct marketing. It may be stated that the law delimits boundaries to all these elements of the communication mix. In the following contribution I will only focus on some methods of direct marketing and I intend to investigate the “purposeful appeal to purchase and consumer behaviour of clients” as viewed by the present Czech law. These communications often disturb the privacy of individuals, harass in an inappropriate time, marketing companies often illegally collect and share customers’ personal information. My target is to list legal limits instituted in the sphere of direct marketing for the individual marketing practices by the Czech law.

  16. Features of Marketing Activities on the Internet

    Directory of Open Access Journals (Sweden)

    Oksana Babiieva

    2017-12-01

    Full Text Available The article is devoted to the analysis of the trends of Internet marketing development. The differences between Internet marketing and traditional marketing in the conditions of modern economy and active spreading of the Internet are determined. The problems of changing the trading infrastructure, the emergence of new channels for the distribution of goods and services, the changing nature of marketing communications, the benefits of interactive marketing are displayed.

  17. Direct hospital marketing: an idea whose time has come.

    Science.gov (United States)

    Dodson, D C; Dotson, M J; Cussimanio, L

    1990-01-01

    Health care marketing has arrived swiftly and with significant impact upon the hospital scene. From the early days of rejection and suspicion of only a few years ago, it has now taken its place with other hospital management functions. Still, however, hospitals have not yet reached the degree of expertise that exists in other sectors. One of the reasons why hospitals have not fully emerged to the level of marketing expertise as many of their traditional business counterparts is that many of the areas of both the science and art of marketing have not been fully developed. One such area is direct mail marketing. Presented here is an overview of the advantages and functions of hospital direct mail marketing. A variety of examples are given with a more thorough case example being provided by Lee's Summit Community Hospital in Lee's Summit, Missouri. The successful direct mail marketing campaign there should be both an inspiration and a model for success for other hospitals. Space limitations prevent the authors from some of the more exacting details of mail marketing and, of course, successful campaigns do not happen by magic. They take careful planning, strategy, and execution. They also require a coordinated organizational and human effort to be successful. But direct mail marketing does offer a potentially new arena of marketing for most hospitals. The expertise, skill, knowledge, and technology are in place. All that is really needed is the commitment on the part of the hospital leadership.

  18. Status and future of the direct sales market

    International Nuclear Information System (INIS)

    DuMaresq, P.R.

    1996-01-01

    Three topics of interest concerning the direct purchase of natural gas, were discussed. The three topics were: (1) the Ontario market, past, present and future, along with an analysis of market segmentation, (2) Ontario local distribution companies (LDC) separation, or separating the merchant role from the distribution role, and (3) the status of direct purchase in Alberta. Changes in the natural gas market since deregulation in 1985, were also reviewed. It was noted that today, only a handful of agents, brokers and marketers of natural gas are vying for the market; customers are looking to purchase gas at a price lower than the LDC buy/sell price; and there is pressure for the LDCs to separate the merchant functions from the distribution functions in most of the provinces in Canada. The direct and long term impact of these developments will be to enhance competition among distributors

  19. Direct Activation Of Methane

    KAUST Repository

    Basset, Jean-Marie; Sun, Miao; Caps, Valerie; Pelletier, Jeremie; Abou-Hamad, Edy

    2013-01-01

    Heteropolyacids (HPAs) can activate methane at ambient temperature (e.g., 20.degree. C.) and atmospheric pressure, and transform methane to acetic acid, in the absence of any noble metal such as Pd). The HPAs can be, for example, those with Keggin

  20. The Evolution of the Direct Marketing Industry in Italy

    OpenAIRE

    M.C. OSTILLIO; G. TROILO

    1996-01-01

    The paper reports the evolution of the direct marketing (DM) industry and activties in Italy, by comparing Italian data with data from other large international markets. The comparison regards motivations behind investments in DM, the type of investment, the services offered by DM agencies.

  1. Exchange rate variability, market activity and heterogeneity

    OpenAIRE

    Rime, Dagfinn; Sucarrat, Genaro

    2007-01-01

    We study the role played by geographic and bank-size heterogeneity in the relation between exchange rate variability and market activity. We find some support for the hypothesis that increases in short-term global interbank market activity, which can be interpreted as due to variation in information arrival, increase variability. However, our results do not suggest that local short-term activity increases variability. With respect to long-term market activity, which can be interpreted as a me...

  2. Direct Activation Of Methane

    KAUST Repository

    Basset, Jean-Marie

    2013-07-15

    Heteropolyacids (HPAs) can activate methane at ambient temperature (e.g., 20.degree. C.) and atmospheric pressure, and transform methane to acetic acid, in the absence of any noble metal such as Pd). The HPAs can be, for example, those with Keggin structure: H.sub.4SiW.sub.12O.sub.40, H.sub.3PW.sub.12O.sub.40, H.sub.4SiMo.sub.12O.sub.40, or H.sub.3PMo.sub.12O.sub.40, can be when supported on silica.

  3. Customer Satisfaction in Farmer-to-consumer Direct Marketing

    OpenAIRE

    Lulfs-Baden, Frederike; Spiller, Achim; Zuhlsdorf, Anke; Mellin, Matthias

    2008-01-01

    The importance of direct marketing for high quality farm products has increased during the past few years. This paper analyzes the impact of customer satisfaction and its driving forces for farmer-to-consumer direct marketing and is based on a customer survey among 1,537 customers in 33 organic and conventional on-farm stores in Germany. The results emphasize the role of store atmosphere, customer service and product quality as the main factors which influence customer satisfaction.

  4. Tobacco industry direct marketing after the Master Settlement Agreement.

    Science.gov (United States)

    Lewis, M Jane; Yulis, Spiro G; Delnevo, Cristine; Hrywna, Mary

    2004-07-01

    Although Master Settlement Agreement (MSA) provisions have led to significant changes in tobacco marketing, expenditures and emphasis on marketing strategies and populations not bound by the MSA have increased significantly. This article discusses tobacco industry direct marketing practices, including direct mail, coupons, sweepstakes, brand loyalty programs, event sponsorship, and tobacco industry magazines, and the implications of such strategies. An analysis of a survey of New Jersey adult smokers provides context and documents notable rates of participation. In addition to bypassing marketing restrictions, many of these strategies operate out of sight of the public health community and most of the public and so go unchecked by either tobacco control advocates or public opinion. This article suggests that a first step in countering these practices is to increase awareness and understanding of them, followed by development of strategies to address them and to limit or eliminate their use in tobacco marketing.

  5. 42 CFR 438.104 - Marketing activities.

    Science.gov (United States)

    2010-10-01

    ... State government, or similar entity. (c) State agency review. In reviewing the marketing materials... 42 Public Health 4 2010-10-01 2010-10-01 false Marketing activities. 438.104 Section 438.104... (CONTINUED) MEDICAL ASSISTANCE PROGRAMS MANAGED CARE Enrollee Rights and Protections § 438.104 Marketing...

  6. Application of Data Mining in direct marketing

    Directory of Open Access Journals (Sweden)

    Dejana Pavlović

    2014-04-01

    Full Text Available The key to successful business operations lies in good communication with clients. There are a growing number of brokers in the financial market who collect excess funds from the clients and perform transfers to those who need the funds. However, many external and internal factors influence the decision on disposal of available funds. This paper identifies and researches into clients’ satisfaction in the banking system. By application of the disclosure of data legality we will try to point to the factors that influence the clients' decision to invest their long-term deposits in the parent bank. Upon classification and clustering, we will interpret and indentify the strengths and weaknesses of the target results. This analysis provides the guidelines through the use of the decision-making tree, application of data mining and the possibility to use a large set of data increases the value and accuracy of this technique. The problem with this technique is accuracy of the data submitted by the client.

  7. MARKETING ACTIVITY IN ROMANIAN MICROCREDIT ORGANIZATIONS

    Directory of Open Access Journals (Sweden)

    Savescu Roxana Florenta

    2012-12-01

    Full Text Available Microfinance is the solution that ensures the provision of loans and other basic financial services to those entrepreneurs who have limited access to the banking sector. These financial services provided by microfinance institutions allow small business owners to take advantage of their entrepreneurship skills by developing small businesses capable of generating additional income. As they mature, Romanian microcredit organizations become gradually aware of the importance of marketing in their current activities. The paper presents the results of a qualitative research on the experience and marketing practices in major microfinance institutions in Romania, highlighting at the same time the factors influencing decisions to invest resources in this area. The conclusions of the research reveal that microcredit organizations have a limited institutional capacity to develop complex marketing programs that drive marketing activities and resources to achieve the objectives of the organization. The approach here is one of a reactive management, the situations that pushes microcredit organizations into engaging in some marketing activities and using various instruments being determined by changes in the structure and level of market development and competition or by the availability of funds for current activity. Although marketing interventions should be considered important on all markets, the truth is that different types of markets (emerging, developing, mature markets require certain marketing activities. The proposed marketing mix contains 8 elements ("8 P" that ought to be optimally combined within the marketing strategy, in order to get the expected response from the target group: product, price, placement, promotion, processes, procedures, personnel, partnership. The topic chosen for this paper answers a need for know-how in the Romanian microcredit organizations, in terms of their marketing activity. From a scientific point of view, the paper

  8. Offer as a creative foundation of direct marketing

    Directory of Open Access Journals (Sweden)

    Kocić Milan

    2010-01-01

    Full Text Available Investments into communications mix are specific because besides significant financial resources it also involves creative marketing ideas that are a result of imagination and experience. However, the application of direct marketing communication mix is like 'a cave on iceberg'. The visible aspect presented through promotional content is only a small part of the whole process including experts from different fields. The process of creation a new communication mix of direct marketing must fully use all the challenges posed by sophisticated technology. Direct marketing depicted by new technology (cable television, telemarketing and the Internet can substantially increase the competitive advantage of enterprises in attracting their customer's attention and creating their loyalty as well. The companies use the mentioned media more frequently in order to create such offers that will lead towards strengthening loyalty of the existing customers, while simultaneously attracting those customers who were previously making purchases with our direct competitors. Hence, an offer as a creatively designed marketing vehicle proposes a number of potential benefits to a client. However, the client will be able to claim those benefits only in the case when a customer takes action as suggested by a communicated message. Basically, those are 'the rules of the game' that regulate relationship between company and client in direct marketing. Creating offers which guide the process of direct marketing is in the domain of customer relations management. Without an attractive offer, consumers will not create any type of measurable response to a company and therefore relations with clients would never emerge. On the other hand, if a company fails to continuously follow client's needs and wants, those engaged in direct sales will not be able to create adequate offers that would satisfy clients and motivate them to repeat purchases. .

  9. Quantitative approaches for profit maximization in direct marketing

    NARCIS (Netherlands)

    van der Scheer, H.R.

    1998-01-01

    An effective direct marketing campaign aims at selecting those targets, offer and communication elements - at the right time - that maximize the net profits. The list of individuals to be mailed, i.e. the targets, is considered to be the most important component. Therefore, a large amount of direct

  10. Direct activation of microcrystalline zeolites

    NARCIS (Netherlands)

    Ortiz-Iniesta, Maria Jesus; Heeres, Hero Jan; Melian-Cabrera, Ignacio

    2013-01-01

    In this work a direct activation route of zeolites is assessed. It consists of NH4-exchanging the as-synthesized solids before removing the organic template. Calcination afterwards serves to combust the organic template and creates the Bronsted sites directly; thus applying merely a single thermal

  11. Barriers to increased market-oriented activity

    DEFF Research Database (Denmark)

    Bisp, Søren

    1999-01-01

    and related activities still seem to attract relatively few resources is not answered by supplying another checklist or package of facilitators. Based on published conceptual writings and empirical studies this article makes an account of what the intra-organizational barriers may be to increased market......Most research on market orientation has dealt with assessing how market orientation behaviour is related to business performance. This work has established an intense market-oriented activity as significantly and positively related to business performance under most circumstances. In a maturing......-oriented activity. A framework of six generic domains is suggested: Organizational structure, human resource management, market-oriented activity competence, psychological climate, managers' personality characteristics, and individually held beliefs. A model is suggested inter-relating the domains....

  12. Direct-to-consumer stem cell marketing and regulatory responses.

    Science.gov (United States)

    Sipp, Douglas

    2013-09-01

    There is a large, poorly regulated international market of putative stem cell products, including transplants of processed autologous stem cells from various tissues, cell processing devices, cosmetics, and nutritional supplements. Despite the absence of rigorous scientific research in the form of randomized clinical trials to support the routine use of such products, the market appears to be growing and diversifying. Very few stem cell biologics have passed regulatory scrutiny, and authorities in many countries, including the United States, have begun to step up their enforcement activities to protect patients and the integrity of health care markets.

  13. Active labor market policies and crime

    DEFF Research Database (Denmark)

    Tranæs, Torben

    2015-01-01

    Active labor market programs continue to receive high priority in wealthy countries despite the fact that the benefits appear small relative to the costs. This apparent discrepancy suggests that the programs may have a broader purpose than simply increasing employment—for instance, preventing anti......-social behavior such as crime. Indeed, recent evidence shows that participation in active labor market programs reduces crime among unemployed young men. The existence of such effects could explain why it is the income-redistributing countries with greater income equality that spend the most on active labor...... market programs....

  14. A decision theoretic framework for profit maximization in direct marketing

    NARCIS (Netherlands)

    Muus, L.; van der Scheer, H.; Wansbeek, T.J.; Montgomery, A.; Franses, P.H.B.F.

    2002-01-01

    One of the most important issues facing a firm involved in direct marketing is the selection of addresses from a mailing list. When the parameters of the model describing consumers' reaction to a mailing are known, addresses for a future mailing can be selected in a profit-maximizing way. Usually,

  15. Neural Networks for Target Selection in Direct Marketing

    NARCIS (Netherlands)

    R. Potharst (Rob); U. Kaymak (Uzay); W.H.L.M. Pijls (Wim)

    2001-01-01

    textabstractPartly due to a growing interest in direct marketing, it has become an important application field for data mining. Many techniques have been applied to select the targets in commercial applications, such as statistical regression, regression trees, neural computing, fuzzy clustering

  16. Direct Marketing Alternatives in an Urban Setting: A Case Study of Seattle Youth Garden Works

    Science.gov (United States)

    Taylor, Mykel; Young, Doug; Miles, Carol

    2010-01-01

    The focus of this study is direct marketing of produce from an urban market garden. Rather than discussing broad issues of direct marketing, we use a case study to frame the decisions a market gardener is likely to face in developing both production and marketing plans. The garden featured in this study is located in Seattle, Washington, a city…

  17. Personal Level Customer Orientation in Russian Direct Selling Market

    OpenAIRE

    Alexander Rozhkov

    2014-01-01

    In the modern world the importance of customer orientation cannot be underestimated. It hugely impacts the overall business performance, as well as separate areas of business-customer interaction. In this paper, we examine the role of personal level relations and customer orientation in the direct selling industry in the Russian market. Based on a sample of over 6000 participants in 74 regions of Russia, we develop a model revealing the factors that define the level of customer orientation in...

  18. Marketing activities of higher education institutions

    OpenAIRE

    Varađanin Vladimir

    2017-01-01

    Public sector marketing is a modern-day scientific discipline which is getting more and more attention. Institutions of higher education provide a specific kind of services to their users, which makes these institutions a part of the public sector. Due to dynamic changes in the environment, the demands and needs of higher education institution's users change, which makes it necessary to monitor these changes through certain marketing activities and adjust to them in order to satisfy the users...

  19. Direct Mail Marketing for Cooperative Education. Cooperative Education Marketing Digest Series 5.

    Science.gov (United States)

    McGookey, Kathy

    Seven guidelines for enhancing direct mail marketing are as follows: target the most promising audience; frame the right message for the audience; state the benefits of making a positive response; send the message at an appropriate time; tell the reader what response is desired; plan follow-up mailings or other contact; and measure results.…

  20. The process of marketing management – between the management marketing activities and the operational marketing

    Directory of Open Access Journals (Sweden)

    Luminita Zait

    2009-12-01

    Full Text Available The best known definitions provided to the concept of marketing management, in the last decades of the 21st century have in common – the orientation towards the client and the development of successfull relations with the clients, the substantion and operationalization of the mix of marketing, as the basis of the exchange relation, the involvement of all functional areas inside the organisation in managing relations in order to achieve the long term objectives of the organization – but the main issues are related to four basic activities: - analysis, planning, implementing and controlling marketing activities.

  1. Disability pensions and active labour market policy

    DEFF Research Database (Denmark)

    Caswell, Dorte; Kleif, Helle Bendix

    2013-01-01

    Danish active labor market policy, under the headline of flexicurity, has received international attention due to its claimed ability to curb unemployment while boosting employment. A strong belief in the positive effects of activation, in policy as well as practice, has had consequences for all ...

  2. Research and Production Corporation Radiy activities within Canadian nuclear market

    International Nuclear Information System (INIS)

    Bakhmach, I.; Siora, O.; Kharchenko, V.; Sklyar, V.; Andrashov, A.

    2011-01-01

    This paper presents key results of RPC Radiy activities within Canadian nuclear market. RPC Radiy (located in Kirovograd, Ukraine) is a vendor which designs and produces digital safety I and C platform as well as turnkey applications, based on the platform, for NPPs (safety systems). The main feature of the Radiy Platform is the application of Field Programmable Gates Arrays (FPGA) as programmable components for logic control operations. Since 2009 RPC Radiy started to explore the possibility to conduct the expansion to Canadian nuclear market. The activities performed by RPC Radiy related to this direction are resulted in several joint projects with Canadian companies. (author)

  3. Electric power distribution: in the direction of a competitive market?

    International Nuclear Information System (INIS)

    Souza, J.R.A. de.

    1993-01-01

    This paper discusses the process of electric power sector deregulation, occurred in several countries, frequently followed of privatization, which the aim is activate the competition and, consequently, the efficiency between the companies of the electric power sector. The competition in the supply market of electric power, by the Great Britain, France, Spain and United States are shown as an example of this energy policy. (C.G.C.)

  4. Evaluation of a Tailored Direct-Mail Marketing Strategy for Recruiting the 19- to 23-Year-Old Market.

    Science.gov (United States)

    1983-05-01

    17AD-A12.9 860 EVALUATION OF A TAILORED DIRECT-MAIL MARKETING STRATEGY 1/ FOR RECRUITNG TH.U) WESAT INC ROCKVILLE MD K FERNANDES ET AL MAY 83 NPRDC...STANDARDS-1963-A EVALUATION OF A TAILORED DIRECT-MAIL MARKETING STRATEGY FOR RECRUITING THE 19- TO 23-YEAR-OLD MARKET APPRVEDFORPUBLIC RELE AnE [B...EVALUATION OF A TAILORED DIRECT-MAIL MARKETING STRATEGY FOR RECRUITING THE 19- TO 23-YEAR-OLD MARKET Kathleen Fernandes Navy Personnel Research and

  5. Markets, prices and regulation in energetic activities

    International Nuclear Information System (INIS)

    Percebois, Jacques

    2015-09-01

    The author first outlines some fundamental characteristics of the different energy world markets (oil, natural gas, coal, electricity). He outlines their availability, locations, and different main geographical areas. Then, he discusses the relationships between costs and prices in which intervene external costs, taxes, feed-in tariffs, national regulations, incentives for consumers. He discusses the issue of regulation of some energy activities, i.e. how State may or may not intervene on the markets, how competition may influence the market, how activities can thus be divided (production, transport, distribution) with implications and consequences for prices. He finally outlines concerns about the future financing of investments required to face tomorrow's needs

  6. Personal Level Customer Orientation in Russian Direct Selling Market

    Directory of Open Access Journals (Sweden)

    Alexander Rozhkov

    2014-06-01

    Full Text Available In the modern world the importance of customer orientation cannot be underestimated. It hugely impacts the overall business performance, as well as separate areas of business-customer interaction. In this paper, we examine the role of personal level relations and customer orientation in the direct selling industry in the Russian market. Based on a sample of over 6000 participants in 74 regions of Russia, we develop a model revealing the factors that define the level of customer orientation in personal level interactions.

  7. Direct to confusion: lessons learned from marketing BRCA testing.

    Science.gov (United States)

    Matloff, Ellen; Caplan, Arthur

    2008-06-01

    Myriad Genetics holds a patent on testing for the hereditary breast and ovarian cancer genes, BRCA1 and BRCA2, and therefore has a forced monopoly on this critical genetic test. Myriad launched a Direct-to-Consumer (DTC) marketing campaign in the Northeast United States in September 2007 and plans to expand that campaign to Florida and Texas in 2008. The ethics of Myriad's patent, forced monopoly and DTC campaign will be reviewed, as well as the impact of this situation on patient access and care, physician liability, and the future of DTC campaigns for genetic testing.

  8. Methods of Modelling Marketing Activity on Software Sales

    Directory of Open Access Journals (Sweden)

    Bashirov Islam H.

    2013-11-01

    Full Text Available The article studies a topical issue of development of methods of modelling marketing activity on software sales for achievement of efficient functioning of an enterprise. On the basis of analysis of the market type for the studied CloudLinux OS product, the article identifies the market structure type: monopolistic competition. To ensure the information basis of the marketing activity in the target market segment, the article offers the survey method. The article provides a questionnaire, which contains specific questions regarding the studied market segment of hosting services, for an online survey with the help of the Survio service. In accordance with the system approach the CloudLinux OS has properties of systems, namely, diversity. Economic differences are non-price indicators that have no numeric expression and are quality descriptions. Analysis of the market and the conducted survey allow obtaining them. Combination of price and non-price indicators provides a complete description of the product properties. To calculate an integral indicator of competitiveness the article offers to apply a model, which is based on the direct algebraic addition of weight measures of individual indicators, regulation of formalised indicators and use of the mechanism of fuzzy sets for identification of non-formalised indicators. The calculated indicator allows not only assessment of the current level of competitiveness, but also identification of influence of changes of various indicators, which allows increase of efficiency of marketing decisions. Also, having identified the target customers of hosting OS and formalised non-price parameters, it is possible to conduct the search for a set of optimal characteristics of the product. In the result an optimal strategy of the product advancement to the market is formed.

  9. An Empirical Analysis of the Impact of Capital Market Activities on ...

    African Journals Online (AJOL)

    An Empirical Analysis of the Impact of Capital Market Activities on the Nigerian Economy. ... Others include the expansion of the stock market in terms of depth and breadth and the attraction of foreign direct investment and foreign portfolio investment into the Nigerian economic landscape. Keywords: Nigeria, Market ...

  10. INTERNATIONAL MARKETING ACTIVITIES OF MULTINATIONAL COMPANIES IN CONDITIONS OF INSTABILITY

    Directory of Open Access Journals (Sweden)

    N. V. Lyasnikov

    2016-01-01

    Full Text Available This article describes the conceptual basis for the formation of international marketing, the characteristic of the main exit strategies on the world market, revealed features of international marketing that national companies are obliged to take into account the examples of international marketing strategies of international companies such as Apple, Google, Nike, the Russian company Natura Siberica.The purpose of this paper is to analyze the international marketing activities of multinational companies and the development of proposals for improving this process.Methodology. To complete this article, no such analysis methods were used as comparative and Economics and Statistics.Conclusions / relevance. The results are of practical value, they can be used in a lecture course teachers of educational institutions in the preparation of managers, as well as direct marketing specialists. In the study, the author was able to draw a number of conclusions that facilitate the development of the set of eff ective combinations, each of which represents a unique scenario of territorial expansion. Promising further expansion of the practice of implementation of marketing approaches in the organization of the entities of multinational companies, in Vol. H. The use of new technologies.

  11. Marketing in the business activity of logistics service providers

    Directory of Open Access Journals (Sweden)

    Marcin Świtała

    2013-09-01

    Full Text Available Background: This article is a discussion on the role of marketing in the activity of logistics service providers. The strong competition and changing purchasing preferences should motivate the transport, forwarding and logistics sector managers to apply the marketing approach in practice. Methods: Results of direct research, conducted among a targeted group of 100 companies from the transport, forwarding and logistics sector, constitute the source basis. The sample group was divided into three categories of logistics providers: 2PL, 3PL and 4PL. The statistical analysis was based on three different non-parametric tests (Kruskal-Wallis, Chi-square and V Kramer.  Results and conclusions:  Currently, marketing does not play a key role in the activity of logistics services providers. The prevailing opinion is that importance of marketing in the company is average. The respondents have assessed in a similar way their activity compared to the activities of the competition. However, it was found that with the increase of the level of specialization (2PL-4PL, the awareness of impact of marketing on the logistics services sector also increased. The logistics services providers, who offer a wide range of logistics services, asses their competitive position in a better light.  

  12. Marketing activities of a natural gas company

    Energy Technology Data Exchange (ETDEWEB)

    Goldammer, D [Thyssengas G.m.b.H., Duisburg (Germany, F.R.)

    1978-01-01

    The last 10 years have produced an extra ordinary upswing in the gas industry. Natural gas could, in part, satisfy the demands in fields previously reserved for heating oil. However, after these successes it seems necessary to analyze the new initial situation for future marketing activities and to find a new strategy. This investigation is concerned with those tasks. Crucial points are dealt with that represent interesting of activities for gas-supply initiatures, and the author tries to show by what means these efforts can be crowned with success. All important sectors of the market are discussed, new technological developments are dealt with briefly, and finally the special case of opening up new areas for natural gas-supply is examined. It is regarded as an absolute necessity that marketing information for new activities should be appreciably improved by market surveys. The whole article describes the activites that have arisen from the co-operation between Thyssen gas and the gas supply undertakings supplied by Thyssen gas.

  13. Prioritising Marketing Activities in Different Types of Marketing Functions

    DEFF Research Database (Denmark)

    Martensen, Anne; Mouritsen, Jan

    2017-01-01

    performance (BP) and top management's respect. An empirical survey identifies four types of MFs: (1) the broad spectrum; (2) the hesitant; (3) the traditional and (4) the market-creating. Findings show that for each of the four types, the effect of investing in a particular role varies: all roles......Marketing functions (MFs) differ in how they practise marketing roles. The purpose of this article is to differentiate between MFs that practice marketing roles in a particular manner and then study how these different types of MFs differ with regard to the marketing roles’ effect on business...... are not equally important to practise. Moreover, all roles are not equally important to all marketing functions, but depend on the marketing function's unique starting point. Since MFs differ, relevant investments in marketing roles also differ, making it beneficial to prioritise them. However, management...

  14. Importance of marketing activities in a company : the management perspective

    OpenAIRE

    Urbonavičius, Sigitas; Dikčius, Vytautas

    2008-01-01

    The article analyses how managers of companies see the importance of the overall marketing function as the importance of certain types of marketing activities. These types include typical areas of 4 Ps as well as marketing planning and marketing research activities. The research is based on a survey of 205 managers of primarily manufacturing and trading companies that operate in Lithuania. Managers evaluated marketing planning and distribution as the most important marketing functions, while ...

  15. 78 FR 54466 - Federal Open Market Committee; Domestic Policy Directive of July 30-31, 2013

    Science.gov (United States)

    2013-09-04

    ... percent. The Committee directs the Desk to undertake open market operations as necessary to maintain such... FEDERAL RESERVE SYSTEM Federal Open Market Committee; Domestic Policy Directive of July 30-31... 271), there is set forth below the domestic policy directive issued by the Federal Open Market...

  16. 78 FR 70945 - Federal Open Market Committee; Domestic Policy Directive of October 29-30, 2013

    Science.gov (United States)

    2013-11-27

    ...\\ percent. The Committee directs the Desk to undertake open market operations as necessary to maintain such... FEDERAL RESERVE SYSTEM Federal Open Market Committee; Domestic Policy Directive of October 29-30... 271), there is set forth below the domestic policy directive issued by the Federal Open Market...

  17. 78 FR 13673 - Federal Open Market Committee; Domestic Policy Directive of January 29-30, 2013

    Science.gov (United States)

    2013-02-28

    ... percent. The Committee directs the Desk to undertake open market operations as necessary to maintain such... FEDERAL RESERVE SYSTEM Federal Open Market Committee; Domestic Policy Directive of January 29-30... 271), there is set forth below the domestic policy directive issued by the Federal Open Market...

  18. 78 FR 22880 - Federal Open Market Committee; Domestic Policy Directive of March 19-20, 2013

    Science.gov (United States)

    2013-04-17

    ...\\ percent. The Committee directs the Desk to undertake open market operations as necessary to maintain such... FEDERAL RESERVE SYSTEM Federal Open Market Committee; Domestic Policy Directive of March 19-20... 271), there is set forth below the domestic policy directive issued by the Federal Open Market...

  19. 78 FR 43883 - Federal Open Market Committee; Domestic Policy Directive of June 18-19, 2013

    Science.gov (United States)

    2013-07-22

    ...\\ percent. The Committee directs the Desk to undertake open market operations as necessary to maintain such... FEDERAL RESERVE SYSTEM Federal Open Market Committee; Domestic Policy Directive of June 18-19... 271), there is set forth below the domestic policy directive issued by the Federal Open Market...

  20. 78 FR 33841 - Federal Open Market Committee; Domestic Policy Directive of April 30-May 1, 2013

    Science.gov (United States)

    2013-06-05

    ... from 0 to \\1/4\\ percent. The Committee directs the Desk to undertake open market operations as... FEDERAL RESERVE SYSTEM Federal Open Market Committee; Domestic Policy Directive of April 30-May 1... 271), there is set forth below the domestic policy directive issued by the Federal Open Market...

  1. Marketing Feud: An Active Learning Game of (Mis)Perception

    Science.gov (United States)

    Schee, Brian A. Vander

    2011-01-01

    This paper presents the results of implementing an active learning activity in the principles of marketing course adapted from the television show "Family Feud". The objectives of the Marketing Feud game include increasing awareness of marketing misperceptions, clarifying marketing misunderstandings, encouraging class participation, and building…

  2. The basic direction of integration of professional football of Germany in modern market [Osnovnye napravleniia integracii professional'nogo futbola germanii v sovremennyj rynok

    Directory of Open Access Journals (Sweden)

    Shtolze Peter.

    2011-11-01

    Full Text Available Considered change in control the system by professional football in Germany, conditioned influencing of modern market. Basic directions and marketing facilities are certain. It is set that basic directions integration in a modern market are professionalism of management football and use of marketing. Attention is accented on changes in the structure of management, creation of marketing departments, making up of the staff of clubs specialists in area of market management, introduction of the corporate beginnings in activity of clubs, use of services of market mediators, establishment of daughter's commercial firms. It is marked that marketing is supposed by activity of soccer organizations on such basic directions: work with an audience; sale of mediarights; work with sponsors and advertisers; merchandising. It is set that to weak positions of marketing it is necessary to take low economic efficiency of business partnership with the representatives of mass medias, insufficient return from merchandising.

  3. Internet marketing directed at children on food and restaurant websites in two policy environments.

    Science.gov (United States)

    Kent, M Potvin; Dubois, L; Kent, E A; Wanless, A J

    2013-04-01

    Food and beverage marketing has been associated with childhood obesity yet little research has examined the influence of advertising policy on children's exposure to food/beverage marketing on the Internet. The purpose of this study was to assess the influence of Quebec's Consumer Protection Act and the self-regulatory Canadian Children's Food and Beverage Advertising Initiative (CAI) on food manufacturer and restaurant websites in Canada. A content analysis of 147 French and English language food and restaurant websites was undertaken. The presence of child-directed content was assessed and an analysis of marketing features, games and activities, child protection features, and the promotion of healthy lifestyle messages was then examined on those sites with child-directed content. There were statistically no fewer French language websites (n = 22) with child-directed content compared to English language websites (n = 27). There were no statistically significant differences in the number of the various marketing features, or in the average number of marketing features between the English and French websites. There were no fewer CAI websites (n = 14) with child-directed content compared to non-CAI websites (n = 13). The CAI sites had more healthy lifestyle messages and child protection features compared to the non-CAI sites. Systematic surveillance of the Consumer Protection Act in Quebec is recommended. In the rest of Canada, the CAI needs to be significantly expanded or replaced by regulatory measures to adequately protect children from the marketing of foods/beverages high in fat, sugar, and sodium on the Internet. Copyright © 2012 The Obesity Society.

  4. Survey of United States uranium marketing activity

    International Nuclear Information System (INIS)

    1978-05-01

    Uranium marketing activity was much lower in 1977 than during 1976, which was the largest procurement year to date. Results from the survey suggest that there is an adequate supply of uranium--at least through 1985--in light of apparent buyer concepts of demand. Unfilled requirements were reduced by additional procurement and slippages in requirements. U.S. buyers continue to concentrate almost exclusively on U.S. sources for procurement. Buyer and producer inventories changed only slightly during the year. The average price reported for 1977 deliveries was $19.75 per pound of U 3 O 8 , compared to the $17.20 estimate reported as of July 1, 1977. An average of $17.40 was reported for 1978. Settlements of market prices in 1977 averaged $41.50 and for 1978 averaged $43.95. Most market price contracts have a base price. These prices are much higher than average contract prics and are closer to market price settlements. Producers estimate they will be able to offer for sale substantial additional quantities of uranium, indicating that they expect to expand production considerably

  5. "Gone are the days of mass-media marketing plans and short term customer relationships": tobacco industry direct mail and database marketing strategies.

    Science.gov (United States)

    Lewis, M Jane; Ling, Pamela M

    2016-07-01

    As limitations on traditional marketing tactics and scrutiny by tobacco control have increased, the tobacco industry has benefited from direct mail marketing which transmits marketing messages directly to carefully targeted consumers utilising extensive custom consumer databases. However, research in these areas has been limited. This is the first study to examine the development, purposes and extent of direct mail and customer databases. We examined direct mail and database marketing by RJ Reynolds and Philip Morris utilising internal tobacco industry documents from the Legacy Tobacco Document Library employing standard document research techniques. Direct mail marketing utilising industry databases began in the 1970s and grew from the need for a promotional strategy to deal with declining smoking rates, growing numbers of products and a cluttered media landscape. Both RJ Reynolds and Philip Morris started with existing commercial consumer mailing lists, but subsequently decided to build their own databases of smokers' names, addresses, brand preferences, purchase patterns, interests and activities. By the mid-1990s both RJ Reynolds and Philip Morris databases contained at least 30 million smokers' names each. These companies valued direct mail/database marketing's flexibility, efficiency and unique ability to deliver specific messages to particular groups as well as direct mail's limited visibility to tobacco control, public health and regulators. Database marketing is an important and increasingly sophisticated tobacco marketing strategy. Additional research is needed on the prevalence of receipt and exposure to direct mail items and their influence on receivers' perceptions and smoking behaviours. Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please go to http://www.bmj.com/company/products-services/rights-and-licensing/

  6. Integration project of regional markets in Europe (European directive)

    International Nuclear Information System (INIS)

    Gonzalez Fernandez-Castaneda, J. J.

    2010-01-01

    The article presents the current situation of the Day-Ahead electricity markets in the different countries and Regions along West Europe. It describes the different possibilities applied to congestion management in the borders between countries and price areas, and the options employed to couple Day-ahead markets to form regional markets in Europe. Finally, it presents the initiative to Price couple Regional markets (PCR) that is being developed by Nord pool spot, EPEX Spot and OMEL with the objective to advance towards the integration of the markets that they operate in the internal Electricity Market. (Author)

  7. Marketing activities of higher education institutions

    Directory of Open Access Journals (Sweden)

    Varađanin Vladimir

    2017-01-01

    Full Text Available Public sector marketing is a modern-day scientific discipline which is getting more and more attention. Institutions of higher education provide a specific kind of services to their users, which makes these institutions a part of the public sector. Due to dynamic changes in the environment, the demands and needs of higher education institution's users change, which makes it necessary to monitor these changes through certain marketing activities and adjust to them in order to satisfy the users' needs. Each higher education institution sets its own goals which, broadly speaking, are to meet their own needs, the needs of students and the society as a whole. Therefore, when formulating a strategy for achieving the objectives of higher education institutions, it is necessary to have timely information from the environment. The modern approach to business puts forward the service users' needs. When it comes to institutions of higher education, the users are primarily students, who thus get the most attention. Keeping this in mind, we have conducted a research among students in order to identify the choice factors influencing their higher education institution selection process. The results obtained should provide guidelines for creating an adequate marketing mix in order to gain competitive advantage on the market for higher education. In the research descriptive and comparative methods were used. In the practical part of the research, survey technique was applied by means of a non-standardized questionnaire. The research results imply that the analysis of the factors influencing the process of selecting the higher education institution enables the creation of an adequate combination of instruments in a marketing mix which can then be used as an instrument for gaining competitive advantage.

  8. Marketing the Program. New Directions for Community Colleges, Number 36.

    Science.gov (United States)

    Keim, William A., Ed.; Keim, Marybelle C., Ed.

    1981-01-01

    This collection of essays examines the role of marketing in the recruitment and retention of community college students. First, Philip Kotler and Leslie A. Goldgehn define the marketing process and assess its potential benefits. Richard C. Richardson, Jr., and Donald S. Doucette question the effectiveness of marketing in the community college.…

  9. Relationship marketing: schools of thought and future research directions

    NARCIS (Netherlands)

    Palmer, R.; Lindgreen, A.; Vanhamme, J.

    2005-01-01

    Purpose – The purpose of this article is to challenge the applicability of the traditional micro-economic framework for analysing marketing situations and actions in the contemporary marketing environment. To assess the validity and value of relationship marketing as an alternative paradigm. To

  10. AREAS OF MARKETING ACTIVITIES AND ESPECIALLY OF COMMUNICATION POLICY ON THE MARKET FLOWER PRODUC-TION

    Directory of Open Access Journals (Sweden)

    Gyulnara M. Gasymova

    2014-01-01

    Full Text Available The article studies basic aspects of marketing applying on the Russian flower market. The author has identified the main trends of marketing activities of companies and selected features of marketing mix of the flowers. In addition, the features of the communication policy of flower companies are identified. The author conducted a competitive analysis of companies at the wholesale and retail sectors of the Russian flower market.

  11. “Gone are the days of mass-media marketing plans and short term customer relationships”: tobacco industry direct mail and database marketing strategies

    Science.gov (United States)

    Lewis, M Jane; Ling, Pamela M

    2015-01-01

    Background As limitations on traditional marketing tactics and scrutiny by tobacco control have increased, the tobacco industry has benefited from direct mail marketing which transmits marketing messages directly to carefully targeted consumers utilising extensive custom consumer databases. However, research in these areas has been limited. This is the first study to examine the development, purposes and extent of direct mail and customer databases. Methods We examined direct mail and database marketing by RJ Reynolds and Philip Morris utilising internal tobacco industry documents from the Legacy Tobacco Document Library employing standard document research techniques. Results Direct mail marketing utilising industry databases began in the 1970s and grew from the need for a promotional strategy to deal with declining smoking rates, growing numbers of products and a cluttered media landscape. Both RJ Reynolds and Philip Morris started with existing commercial consumer mailing lists, but subsequently decided to build their own databases of smokers’ names, addresses, brand preferences, purchase patterns, interests and activities. By the mid-1990s both RJ Reynolds and Philip Morris databases contained at least 30 million smokers’ names each. These companies valued direct mail/database marketing’s flexibility, efficiency and unique ability to deliver specific messages to particular groups as well as direct mail’s limited visibility to tobacco control, public health and regulators. Conclusions Database marketing is an important and increasingly sophisticated tobacco marketing strategy. Additional research is needed on the prevalence of receipt and exposure to direct mail items and their influence on receivers’ perceptions and smoking behaviours. PMID:26243810

  12. Green Marketing Mix: A Review of Literature and Direction for Future Research

    OpenAIRE

    Prashant Kumar; Bhimrao Ghodeswar

    2015-01-01

    The purpose of this paper is to report the findings of a systematic review of literature in green marketing domain and to propose directions for future research. Green marketing issues are delineated from literature extending marketing orientation and marketing mix frameworks. As society becomes more concerned with the natural environment, businesses modify their behaviour in an attempt to address society's concerns. Based on the literature review, the conceptual review and direction for futu...

  13. Eco-marketing in industrial enterprise activities

    OpenAIRE

    N.M. Chupryna

    2015-01-01

    The aim of the article. The aim of the article is determination of the areas of industrial enterprise’s development and detection of the specificity of their activity in terms of environmental priorities. The results of the analysis. The analysis of the research and publications of the leading scholars on the eco-marketing’s problem was conducted. The main factors of eco-marketing’s mechanism use were considered. Eco-marketing was determined as an important tool of the enterprises’ modern ...

  14. 2003/54/EC Directive - A new impetus for the development of competitive electricity markets

    International Nuclear Information System (INIS)

    Lungu, Ion; Manicu, Maria; Caraca, Lusine

    2004-01-01

    The political and economical transformation, followed by institutional changes occurring all over the world has led to the creation of new relationships in the electricity sector, a segment playing a vital role in the economical and social development of a country. Thus, the energy sector planning and the strict control of the state used as a means to ensure the energy security have been largely rejected. In most countries, the state has given up its price control practice on activities that were deemed competitive, subsidies have been significantly reduced or eliminated, and barriers hindering the energy trading have been eased or removed. The process of removing state intervention from the electricity markets is in full progress and is achieved through deep structural reforms covering two directions: privatisation of large state-owned companies, on one hand and, on the other hand, restructuring the industrial branches that are network-dependent. These branches are mainly restructured through separation of monopolistic activities from competitive activities, concurrently with the invalidation and/or amendment of the legislation referring to the granting of energy efficiency incentives in the sector. The paper addresses the following items: - Energy markets regulatory framework within EU; - Internal electricity market regulation in the context of the 2003/54 EC Directive; Romania engaged itself in this effort to restructuring its electricity sector. The process started in 1998 and aimed at ensuring the supply of electricity and heat under conditions of quality, fair prices and mitigated environmental impact

  15. INTERNATIONAL MARKETING ACTIVITIES OF MULTINATIONAL COMPANIES IN CONDITIONS OF INSTABILITY

    OpenAIRE

    N. V. Lyasnikov; Yu. V. Lyasnikova

    2016-01-01

    This article describes the conceptual basis for the formation of international marketing, the characteristic of the main exit strategies on the world market, revealed features of international marketing that national companies are obliged to take into account the examples of international marketing strategies of international companies such as Apple, Google, Nike, the Russian company Natura Siberica.The purpose of this paper is to analyze the international marketing activities of multinationa...

  16. The Marketing Ethics Course: Current State and Future Directions

    Science.gov (United States)

    Ferrell, O. C.; Keig, Dawn L.

    2013-01-01

    Many of the critical issues facing modern businesses can be considered marketing ethics issues. It follows that as the field of business ethics has evolved, marketing has played a key role in the development of business ethics education. Despite a general trend of increasingly larger amounts of ethical content included in business curricula, prior…

  17. The green electricity market model. Proposal for an optional, cost-neutral direct marketing model for supplying electricity customers

    International Nuclear Information System (INIS)

    Heinemann, Ronald

    2014-01-01

    One of the main goals of the Renewable Energy Law (EEG) is the market integration of renewable energy resources. For this purpose it has introduced compulsory direct marketing on the basis of a moving market premium. At the same time the green electricity privilege, a regulation which made it possible for customers to be supplied with electricity from EEG plants, has been abolished without substitution with effect from 1 August 2014. This means that, aside from other direct marketing channels, which will not be economically viable save for in a few exceptional cases, it will no longer be possible in future to sell electricity from EEG plants to electricity customers under the designation ''electricity from renewable energy''. The reason for this is that electricity sold under the market premium model can no longer justifiably be said to originate from renewable energy. As a consequence, almost all green electricity products sold in Germany carry a foreign green electricity certificate.

  18. Local contexts as activation mechanisms of market development: contemporary art in emerging markets

    NARCIS (Netherlands)

    Komarova, N.; Velthuis, O.

    2018-01-01

    The paper studies how local contexts contribute to the emergence of markets. In particular, it explains how potential entrepreneurs are motivated to become active in establishing new markets. Empirically, the focus is on contemporary art markets in two emerging countries: India and Russia. The paper

  19. 75 FR 78980 - Application to Export Electric Energy; Direct Energy Marketing, Inc.

    Science.gov (United States)

    2010-12-17

    ... Marketing, Inc. AGENCY: Office of Electricity Delivery and Energy Reliability, DOE. ACTION: Notice of Application. SUMMARY: Direct Energy Marketing, Inc. (DEMI) has applied to renew its authority to transmit..., Federal power marketing agencies, and other entities within the United States. The existing international...

  20. 78 FR 2996 - Federal Open Market Committee; Domestic Policy Directive of December 11-12, 2012

    Science.gov (United States)

    2013-01-15

    ...'s Annual Report. The Federal Open Market Committee seeks monetary and financial conditions that will... Open Market Account Manager and the Secretary will keep the Committee informed of ongoing developments... FEDERAL RESERVE SYSTEM Federal Open Market Committee; Domestic Policy Directive of December 11-12...

  1. 76 FR 10364 - Federal Open Market Committee; Domestic Policy Directive of January 25-26, 2011

    Science.gov (United States)

    2011-02-24

    ... Report. The Federal Open Market Committee seeks monetary and financial conditions that will foster price... Market Account Manager and the Secretary will keep the Committee informed of ongoing developments... FEDERAL RESERVE SYSTEM Federal Open Market Committee; Domestic Policy Directive of January 25-26...

  2. 76 FR 21894 - Federal Open Market Committee; Domestic Policy Directive of March 15, 2011

    Science.gov (United States)

    2011-04-19

    .... The Federal Open Market Committee seeks monetary and financial conditions that will foster price... Market Account Manager and the Secretary will keep the Committee informed of ongoing developments... FEDERAL RESERVE SYSTEM Federal Open Market Committee; Domestic Policy Directive of March 15, 2011...

  3. 76 FR 43687 - Federal Open Market Committee; Domestic Policy Directive of June 21-22, 2011

    Science.gov (United States)

    2011-07-21

    ... Report. The Federal Open Market Committee seeks monetary and financial conditions that will foster price... Open Market Account Manager and the Secretary will keep the Committee informed of ongoing developments... FEDERAL RESERVE SYSTEM Federal Open Market Committee; Domestic Policy Directive of June 21-22...

  4. 76 FR 1616 - Federal Open Market Committee; Domestic Policy Directive of December 14, 2010

    Science.gov (United States)

    2011-01-11

    ... Report. The Federal Open Market Committee seeks monetary and financial conditions that will foster price... Market Account Manager and the Secretary will keep the Committee informed of ongoing developments... FEDERAL RESERVE SYSTEM Federal Open Market Committee; Domestic Policy Directive of December 14...

  5. 76 FR 37114 - Federal Open Market Committee; Domestic Policy Directive of April 26-27, 2011

    Science.gov (United States)

    2011-06-24

    ... Report. The Federal Open Market Committee seeks monetary and financial conditions that will foster price... Market Account Manager and the Secretary will keep the Committee informed of ongoing developments... FEDERAL RESERVE SYSTEM Federal Open Market Committee; Domestic Policy Directive of April 26-27...

  6. Active Labour Market Policies for Disabled People in Denmark

    DEFF Research Database (Denmark)

    Høgelund, Jan; Greve, Jane

    The main objective of this paper is to provide relevant information about existing active labour market policies for the disabled people in Denmark. The paper presents an over-view of active labour market schemes in Denmark. The description suggests that the policy emphasises active labour market...... market policy towards disabled people but no vital reforms. Incentives to strengthen (re-)integration of disabled people at the labour market and increasing responsibilities of non-public actors (e.g. employers) are some of the main characteristics of the Danish employment policy. Available evaluative...... studies on active labour market policy in Denmark, is set out in the final section of this paper. In general these studies suggest that active labour market policies facilitate the employment of disabled people but that some of the policies also have negative side effects such as stigmatisation and dead...

  7. Prioritising Investments in Marketing Activities to Improve Business Performance

    DEFF Research Database (Denmark)

    Martensen, Anne; Mouritsen, Jan

    2014-01-01

    The purpose of this study is to prioritise investments in marketing activities based on their effect on business performance (BP). On the basis of the European Foundation for Quality Management (EFQM) model adapted to a marketing context, four generic marketing activities are structured in two...... dimensions: (1) Small m: marketing strategy and marketing implementation and (2) big M: cross-functional coordination and innovation. Big M and small m interact and influence BP similarly. When considering investing in marketing activities to improve financial performance, the first priority is to recruit...... and retain competent employees and the second, to collect, disseminate and act upon market insight in the form of measurement of effectiveness and production of intelligence. These provide resources for the development of a customer-oriented marketing strategy that in turn helps innovation and cross...

  8. Marketing activity in the community pharmacy sector - A scoping review.

    Science.gov (United States)

    Mirzaei, Ardalan; Carter, Stephen R; Schneider, Carl R

    2018-02-01

    Community pharmacy ownership requires engaging with marketing strategies to influence consumer behaviour. There is a plethora of information from trade journals, expert opinion, and published discussion surrounding this issue. Despite this, evidence relating to the efficacy of marketing activity within the pharmacy sector is scant. To review how marketing activity has been conceptualised in the community pharmacy sector and to determine the evidence for the effect of marketing activity. Seven databases were systematically searched using a scoping review framework with the reporting protocol of PRISMA-P. The search yielded 33 studies that were analysed for year of publication, journal, country of focus, and framework of marketing. The majority of marketing research papers focused on the United States and were published in healthcare journals. These were various marketing strategy elements, including; segmentation, targeting, differentiation, and positioning. Also evident was research regarding marketing mix, which predominately involved the "4Ps" model. Actual marketing activity comprised little of the research. Research into marketing activity in community pharmacy is limited, and little evidence is available to show the effects of such activities. Future research needs to demonstrate the causality for the effect of marketing activities on consumer behaviour and economic outcomes. Copyright © 2017 Elsevier Inc. All rights reserved.

  9. Retail market opening plan : key activities and milestones to market opening on May 1, 2002

    International Nuclear Information System (INIS)

    2002-01-01

    The Ontario Energy Board (OEB) published its Retail Market Readiness Plan in January 2000 with particular focus on what is needed by distributors to become ready for self certification on December 14, 2001. The market opening date has now been set for May 1, 2002 so the framework has been updated to focus on what is needed to open the electricity market to retail competition. This report describes the activities required for the opening of the retail electricity market with reference to the activities that the participants, distributors and retailers need to complete to properly interact at market opening. The measures that other organizations such as EBT hubs should take were also identified for cases where the measures involve cooperation and interaction with distributors and retailers to ensure a smooth transition to competition within the industry. While schedules of individual organizations will vary, market participants should try to align with the overall framework at key milestones. The mandatory requirements associated with milestones were included in Appendix B. These included requirements for: market opening baseline; market readiness activities; participant systems and organizational preparations; loading of new rates into systems; cutover to new systems by market participants; data scrubbing; multiple contract resolution; pre-market processing; distributor-retailer service agreement; retail prudential posting; inter-participant testing; contingency arrangements; stability period; and, market opening. Appendix A includes the Market Opening Gantt Chart. 1 tab

  10. The essence and market advantages of the direct sales of goods and services

    OpenAIRE

    A.O. Dvigun

    2011-01-01

    The article deals with the economic substance of the method of direct selling of goods and services, analyzes the features of this method as a marketing strategy, discusses the advantages and prospects of technology introduction of direct sales.

  11. The Role of Direct Marketing in Relation with the Consumers in Kosovo

    OpenAIRE

    MSc. Halit Karaxha; MSc. Sejd Tolaj; Dr.Sc. Arjan Abazi

    2016-01-01

    Direct marketing is very important in creating good relations with clients for the presentation of new products/services, and to also achieve sales in the meantime. Direct marketing uses different techniques, such as e-mails, telephones, fairs, festivals and other techniques in order to directly communicate with clients by being very flexible, and it also allows immediate feedback. This paper consists of two parts: the first part is related to the review of literature regarding direct marketi...

  12. Methods of marketing and advertising activity evaluation

    Directory of Open Access Journals (Sweden)

    A.I. Yakovlev

    2016-09-01

    Full Text Available The result of the business entities’ activities is associated with the development of instruments of the economic processes efficiency determination, including marketing activities. It has determined the purpose of the article. The methodological principles in this area are developed. It is proved that the increase in sales of the profit margin is only partly dependent on the implementation of advertising measures. The methodical approaches for estimation of exhibition and advertising activity and promotion of its employees are specified. The results of work involve evaluation of the advertising effect value on the basis of share of the advertising impact on the increase of sales and revenue from the sale of products. The corresponding proportion of such impact is determined based on the consumer inquiry. The index of trade fair works, its calculation based on two components: how many times a specific company participated in such events; and how well the company was presented at relevant trade fairs. The indices of the cost on advertising and promotion of certain products manufacturer are provided. The scientific innovation of the research is as follows. It is proved that the sales increase effect should not be assigned to advertising only. The compositions that influence the consumer preferences and their share in the total value effect are determined. The new is the proposed index of influence of the trade fair work results depending on the selected factors. The practical importance of the research results involve more accurate calculation of the effect of the activities made and, consequently, increase efficiency of the business entities.

  13. Basic objects of marketing in project activities

    OpenAIRE

    Онищенко, Світлана Петрівна; Берневек, Тетяна Іванівна

    2013-01-01

    The article identified the main types of a project product from the point of view of a business level that is necessary to determine the specificity of the project marketing. As such objects of marketing - variants of the project product we have singled out: a product, a combination "product-market segment," a commodity group, a strategic business unit, a company. We have analyzed the relation "product life cycle - project-organization" and received a generalized representation of this relati...

  14. FINANCIAL INTERMEDIARIES’ ACTIVITY ON ROMANIAN CAPITAL MARKET

    Directory of Open Access Journals (Sweden)

    Dumitru-Cristian OANEA

    2014-11-01

    Full Text Available The financial shifts encountered in the last decade, increase the importance of capital markets in emerging countries, which is also Romania’s case. The banking system was for a long period of time the main source of liquidity for the economy. Meanwhile, the situation is changing due to the importance that capital market has in financing the economy. Through this paper we analyze the transactions’ evolution made by financial intermediaries on Romanian capital market, by highlighting the Societies for Financial Services and Investments (SSIF. Based on this evolution, we identified the main significant differences and similarities between the SSIFs existing on the market.

  15. Size of the direct-to-consumer genomic testing market.

    Science.gov (United States)

    Wright, Caroline F; Gregory-Jones, Shelley

    2010-09-01

    There has been enormous interest in the recent development of consumer genomics services, but very little is known about their impact. Using publicly available information, we estimate that the market for genetic susceptibility tests for complex diseases is much smaller than previously suggested, and hence consider that regulation through restrictive statutory legislation may be excessive.

  16. Direct-to-consumer marketing of prescription drugs: a current perspective for neurologists and psychiatrists.

    Science.gov (United States)

    Hollon, Matthew F

    2004-01-01

    In the US and New Zealand, the past decade has seen tremendous growth in the marketing of prescription drugs directly to patients. The pharmaceutical industry has applied pressure in other countries to relax regulations governing such marketing although this has not yet been successful. While we still have much to learn about the potential impact on the public's health of direct-to-consumer (DTC) marketing, some data are available. This article summarises the current literature on the benefits and risks of DTC marketing. This marketing strategy has grown substantially in the US, but only select drugs are advertised. Whether there is net benefit or harm to the public's health as a result of DTC marketing depends critically on which drugs are advertised and the quality of the information provided in promotional material. Critical reviews of this promotional material suggest the information is of poor quality. Notably, 18% of the 50 drugs advertised most intensively in the US were medications used to treat psychiatric and neurological disorders. The impairments in decisional capacity often seen in psychiatric and neurological illness leave patients vunerable to the controlling influence of DTC marketing and, thus, undermine the patient autonomy that is said to be promoted by this marketing strategy. If there is any benefit from DTC marketing it is for significantly undertreated conditions. International restrictions on DTC marketing should remain in place until further evidence of net benefit or harm emerges from the DTC marketing experiment that is taking place in the US and New Zealand.

  17. Becoming the Physical Activity Champion: Empowerment through Social Marketing

    Science.gov (United States)

    Colquitt, Gavin; Alfonso, Moya L.; Walker, Ashley

    2014-01-01

    Physical education teachers can champion their profession through marketing the importance of physical activity to children and families in the communities they serve. Social marketing, a consumer-based approach to behavior change, is an excellent choice for physical education teachers who want to "sell" physical activity to their…

  18. ANALYSIS AND UNDERSTANDING OF KEY MARKETING CONCEPTS MARKETING ACTIVITIES ORGANIZED WITHIN THE FOOTWEAR INDUSTRY COMPANIES

    OpenAIRE

    Carmen Adina Pastiu

    2011-01-01

    Marketing in its hypostasis: optical and economic design, practice science andart, it appears and develops in the context of a competitive economy, as a necessity ofbusiness success. These considerations and not only determined us researching its directsteps: business to business, and to identify characteristics of marketing activities undertakenby companies in competitive markets. In this paper we follow, based on research carried outon a sample of 160 statistical units (footwear industry co...

  19. MARKETING SUPPORT BUSINESS ACTIVITIES OF FINANCIAL INSTITUTIONS

    OpenAIRE

    Sharova, I.; Sharova, K.

    2015-01-01

    The article discusses the necessity and possibility of implementation of marketing tools to increase customer loyalty and satisfaction of the bank to improve the business performance of financial institutions

  20. Barriers to increasing market-oriented activity

    DEFF Research Database (Denmark)

    Bisp, Søren

    Introduction: The Danish food processing industry faces a situation in which intensified competition in its primary markets and product categories forces several companies to rethink their relative focus in terms of marketing rather than production, or, in other words, in terms of value adding in....... This introductory chapter introduces the nature of the problem, paradigmatic position, unit and level of analysis, and methods employed in the research. Also overviews of the research process and the structure of the dissertation are given....

  1. Directions in healthcare research: pointers from retailing and services marketing.

    Science.gov (United States)

    Van Rompay, Thomas L J; Tanja-Dijkstra, Karin

    2010-01-01

    Although the importance of the environment in relation to healing processes has been well established, empirical evidence for environmental effects on patient well-being and behavior is sparse. In addition, few attempts have been made to integrate insights from related fields of research such as retailing and services marketing with findings from healthcare studies. In this paper, relevant findings and insights from these domains are discussed. What insights and findings from retailing and services marketing are (potentially) of interest to the healthcare context, and how should one interpret and follow up on these results in healthcare environments? Research in retailing and services marketing indicates that physical environmental factors (i.e., music and scent) and social environmental factors (i.e., crowded conditions) may affect consumer satisfaction and well-being. In addition, environmental effects have been shown to vary with contextual factors (e.g., the type of environment) and consumer needs (e.g., the extent to which consumers value social contact or stimulation in a specific setting). Although the evidence base for environmental factors in health environments is steadily growing, few attempts have been made to integrate findings from both domains. The findings presented indicate that environmental variables such as music and scent can contribute to patient well-being and overall satisfaction. In addition, findings suggest that these variables may be used to counteract the negative effects resulting from crowded conditions in different healthcare units. Taking into account recent developments in the healthcare industry, the importance of creating memorable and pleasant patient experiences is likely to grow in the years to come. Hence, the finding that subtle and relatively inexpensive manipulations may affect patient well-being in profound ways should inspire follow-up research aimed at unraveling the specifics of environmental influences in health

  2. The Direction of Marketing in E-commerce

    Institute of Scientific and Technical Information of China (English)

    2002-01-01

    E-commerce is the execution of business transactio ns over the Internet. Companies conducting e-commerce can perform most of the tra nsactions which they are doing now. Most of the marketing method should coincide nt with the changes in e-commerce world. Brand ability will be depressed, but corporate identity and brand identity will be upgraded. So the enterprise should lower the cost of distribution, manufactur ing, and supplying. We can also upgrade the product value which consumer con ceded. Logis...

  3. The Role of Direct Marketing in Relation with the Consumers in Kosovo

    Directory of Open Access Journals (Sweden)

    MSc. Halit Karaxha

    2016-07-01

    Full Text Available Direct marketing is very important in creating good relations with clients for the presentation of new products/services, and to also achieve sales in the meantime. Direct marketing uses different techniques, such as e-mails, telephones, fairs, festivals and other techniques in order to directly communicate with clients by being very flexible, and it also allows immediate feedback. This paper consists of two parts: the first part is related to the review of literature regarding direct marketing, and the second part is related to the research conducted through surveys in companies, by interviewing the director, general manager, marketing manager and managers of other departments within the company who have knowledge about the marketing in the company. The study regarding direct marketing and its role in relation with consumers is an interesting field to study, but at the same time it is also a challenge, because knowing more about one technique or another is a field on its own and requires the analysis of particular specifics of each technique in order for the direct marketing to have a positive impact in creating good relations with the clients on the basis of fulfilling their needs and requests.

  4. Research on market power and market structure: A direct measure of market power of internet platform enterprises

    Directory of Open Access Journals (Sweden)

    Baowen Sun

    2017-09-01

    Full Text Available Purpose – This paper aims to clear whether the monopoly structure of the internet industry has produced market power and discussed the welfare change of the internet industry monopoly. Design/methodology/approach – By using new empirical industrial organization methods and taking the e-commerce market as an example, the authors measured market power and economies of scale of the internet platform companies. Findings – Internet platform enterprises have formed scale economy, but it has not had market power, and the industry still maintains high levels of competition; also, the emergence of large enterprises may increase the welfare of consumers. Originality/value – The conclusion of this paper clarified actual competition status of internet industry and provided a new foothold for regulation and ideas for the traditional industry to crack the Marshall Conflict.

  5. The Application of Self-Directed Learning in a Marketing Strategy Capstone Course

    Science.gov (United States)

    Gray, David M.

    2011-01-01

    Capstone courses can create a space for students and educators to act as co-producers of desired learning outcomes which are directly relevant to the world of work. This study uses an auto-ethnographic case study approach to demonstrate how a mixed model learning approach evolved in a capstone marketing strategy unit in a marketing major at an…

  6. Volatility measurement with directional change in Chinese stock market: Statistical property and investment strategy

    Science.gov (United States)

    Ma, Junjun; Xiong, Xiong; He, Feng; Zhang, Wei

    2017-04-01

    The stock price fluctuation is studied in this paper with intrinsic time perspective. The event, directional change (DC) or overshoot, are considered as time scale of price time series. With this directional change law, its corresponding statistical properties and parameter estimation is tested in Chinese stock market. Furthermore, a directional change trading strategy is proposed for invest in the market portfolio in Chinese stock market, and both in-sample and out-of-sample performance are compared among the different method of model parameter estimation. We conclude that DC method can capture important fluctuations in Chinese stock market and gain profit due to the statistical property that average upturn overshoot size is bigger than average downturn directional change size. The optimal parameter of DC method is not fixed and we obtained 1.8% annual excess return with this DC-based trading strategy.

  7. Gascoyne Growers Market: a sustainable health promotion activity developed in partnership with the community.

    Science.gov (United States)

    Payet, Jennifer; Gilles, Marisa; Howat, Peter

    2005-10-01

    To explore the social, health and economic impact of a farmers' market on a small rural community in the north of Western Australia. Qualitative and quantitative research using a random structured intercept survey, and focus group interviews around four domains of social capital: economic impact, governance and capacity building, healthy public places and social and civic participation. The Gascoyne Growers Markets in Carnarvon. One hundred consumers and 28 market stallholders. Consumers demonstrated community pride and an increase in fruit and vegetable consumption since they commenced shopping at the markets. The stallholders appear to have gained economically, professionally and socially from the market experience. The Gascoyne Growers Markets demonstrate a sustainable health promotion activity developed in partnership with the community. It has contributed to the local economy, providing local quality fruit and vegetables directly to the community while also increasing social capital and creating a healthy public space.

  8. Active Ageing in the Labour Market. Country Report – Norway

    OpenAIRE

    Helgøy, Ingrid

    2004-01-01

    The paper analyse active aging policy in the labour market in Norway. First, a statistical analysis of the changes in labour market is presented. Even though European countries are more challenged than Norway, demographic ageing puts some pressure on the labour force and the ability of the welfare state to meet the needs of increased retirees in the future. The statistical analysis deals with labour market participation, unemployment, part-time employment, education, early exit and w...

  9. A conceptual framework for the direct marketing process using business intelligence

    OpenAIRE

    Flici, Adel

    2011-01-01

    This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University. Direct marketing is becoming a key strategy for organisations to develop and maintain strong customer relationships. This method targets specific customers with personalised advertising and promotional campaigns in order to help organisations increase campaign responses and to get a higher return on their investments. There are, however, many issues related to direct marketing, ranging from t...

  10. Considerations and concerting on the european directive transposition to the internal gas market

    International Nuclear Information System (INIS)

    Bricq, N.

    1999-10-01

    In the framework of the directive 98/30/CE transposition on the the gas internal market, a report has been asked by the First Ministry to define the new form of the gas utilities. The directive deals with the competition opening. The first part presents the gas market organization in France, today and after the transposition. The second part analyses the big stakes of this transposition. (A.L.B)

  11. From field to plate: Farmer-to-consumer direct marketing for organic and regional products

    OpenAIRE

    Mellin, Matthias; Spiller, Achim; Zühlsdorf, Anke

    2007-01-01

    The importance of direct marketing for high quality farm products has increased in the last few years. This paper analyses the impact of customer satisfaction and its driving forces for farmer-to-consumer direct marketing and is based on a customer survey in 30 organic and conventional on-farm stores in Germany. The results emphasize the role of the store atmosphere and customer service as the main influencing factors on customer satisfaction.

  12. Farmer-to-Consumer Direct Marketing: The Role of Customer Satisfaction Measurement for Service Innovations

    OpenAIRE

    Spiller, Achim; Zuhlsdorf, Anke; Mellin, Matthias

    2007-01-01

    The importance of direct marketing for high quality farm products has increased during the past few years. This paper analyses the impact of customer satisfaction and its driving forces for farmer- to-consumer direct marketing and is based on a customer survey in 33 organic and conventional on-farm stores in Germany. The results emphasise the role of store atmosphere and customer service as the main influencing factors on customer satisfaction.

  13. A novel model for product bundling and direct marketing in e-commerce based on market segmentation

    Directory of Open Access Journals (Sweden)

    Arash Beheshtian-Ardakani

    2018-01-01

    Full Text Available Nowadays, companies offer product bundles with special discounts in order to sell more products. However, it is important to note that customers show different levels of loyalties to companies, and each segment of the market has unique features, which influences the customers’ buying patterns. The primary purpose of this paper is to propose a novel model for product bundling in e-commerce websites by using market segmentation variables and customer loyalty analysis. RFM model is employed to calculate customer loyalty. Subsequently, the customers are grouped based on their loyalty levels. Each group is then divided into different segments based on market segmentation variables. The product bundles are determined for each market segment via clustering algorithms. Apriori algorithm is also used to determine the association rules for each product bundle. Classification models are applied in order to determine which product bundle should be recommended to each customer. The results demonstrate that the silhouette coefficient, support, confidence, and accuracy values are higher when both customer loyalty level and market segmentation variables are used in product bundling. Accordingly, the proposed model increases the chance of success in direct marketing and recommending product bundles to customers.

  14. The Impact of Direct-to-Consumer Advertising on Health Insurance Markets

    OpenAIRE

    William Encinosa; Chad Meyerhoefer; Samuel Zuvekas; Dongyi Du

    2014-01-01

    Direct-to-consumer advertising (DTCA) for drugs has increased from US$200 million in 1997 to US$4 billion in 2011. While studies show that DTCA impacts the patient-physician relationship, little is known of the effect of DTCA on health insurance markets. We test whether DTCA raises the costs in these markets or makes the markets more efficient in drug pricing. Across 212 markets, we examine the impact of DTCA on insurers’ negotiated prices for 166 drugs. Controlling for unobserv...

  15. Exploration and production activities and markets

    Energy Technology Data Exchange (ETDEWEB)

    Sagary, C.; Saniere, A

    2006-07-01

    World investment in E and P (including the Russia and China) is expected to reach an all-time high of $170 billion in 2005. On the three most important markets, key players are investing substantially and competition from Chinese companies is increasing. (author)

  16. Exploration and production activities and markets

    International Nuclear Information System (INIS)

    Sagary, C.; Saniere, A.

    2006-01-01

    World investment in E and P (including the Russia and China) is expected to reach an all-time high of $170 billion in 2005. On the three most important markets, key players are investing substantially and competition from Chinese companies is increasing. (author)

  17. Customer satisfaction and enterprise market activity risk

    Directory of Open Access Journals (Sweden)

    Lech Nieżurawski

    2014-12-01

    Full Text Available The purpose of this paper is to demonstrate the role of customer satisfaction in reducing the risks of the business market. The results of measuring the level of customer satisfaction allow to create an early warning system against the danger of decline in sales revenue in the future.

  18. A Survey of Marketing and Market Research Activities in Two and Four-Year Colleges and Universities.

    Science.gov (United States)

    Smith, Janet D.; And Others

    A survey of marketing and market research activities in large, urban, two- and four-year colleges was conducted to identify the nature of marketing problems faced by institutions; current and preferred emphasis placed on market research activities; modes of assessing the needs of target groups and developing appropriate programs; the location of…

  19. Marketing Universities: A Survey of Student Recruitment Activities

    Science.gov (United States)

    Murphy, Patrick E.; McGarrity, Richard A.

    1978-01-01

    Admissions officers of 350 private colleges and universities were surveyed to ascertain their understanding of the term "marketing," current use of promotional (advertising and personal selling) activities, market segmentation approaches, and their product (i.e., academic programs) development and differentiation strategies. The mail questionnaire…

  20. Effectiveness of Marketing Activities in Engineering in Czech Republic

    Directory of Open Access Journals (Sweden)

    František Milichovský

    2015-06-01

    Full Text Available Purpose of the article is to present the selected data obtained from primary research, which concerns the marketing activities use in the Czech companies in view of their industry. Nowadays, high competitive environment influence permanent pressure on companies which are in turn force to monitor and adapt them in order to retain their expected market position. In article there were gained data by primary research, using a structure questionnaire survey and processing by statistical software IBM SPSS Statistics 22. The research sample consists 147 companies in 2013. All companies were operating in the Czech environment and they were chosen in random way from chosen CZ-NACE groups. The main scientific aim is to analyse the condition for realisation of marketing activities and determine whether there is a relationship between measurement of marketing effectiveness and industry field in the Czech business environment. Findings of the article point to differences in the use of individual marketing activities in view of engineering field. It was found that companies have to respect corporate goals to fill stakeholders᾿ requirements, with a small improving because of the engineering industry field. Through realisation marketing activities there are many ways how to impact target audience. Also, it was found there is only average dependency between tracking of marketing performance and engineering field. The result of the article is describing relevant approach to prove efficiency of realisation of marketing activities in relation with engineering companies. The companies know the importance of relationship with their customers. Marketing management and realisation of marketing activities has become realm where is possible to find opportunities to increase own competitiveness in view of the growing competitive environment.

  1. The process of marketing management – between the management marketing activities and the operational marketing

    OpenAIRE

    Luminita Zait

    2009-01-01

    The best known definitions provided to the concept of marketing management, in the last decades of the 21st century have in common – the orientation towards the client and the development of successfull relations with the clients, the substantion and operationalization of the mix of marketing, as the basis of the exchange relation, the involvement of all functional areas inside the organisation in managing relations in order to achieve the long term objectives of the organization – but the ma...

  2. Evaluating direct energy savings and market transformation effects: A decade of technical design assistance in the northwestern USA

    International Nuclear Information System (INIS)

    Van Den Wymelenberg, Kevin; Brown, G.Z.; Burpee, Heather; Djunaedy, Ery; Gladics, Gunnar; Kline, Jeff; Loveland, Joel; Meek, Christopher; Thimmanna, Harshana

    2013-01-01

    This paper documents the direct energy savings and energy efficiency market transformation impacts of a multi-state design assistance program in the northwestern US. The paper addresses four specific aims. (1) It provides a conservative and justified estimate of the direct energy savings associated with design assistance activities of a market transformation program from 2001 to 2010. (2) It provides a rigorous methodology to evaluate direct energy savings associated with design assistance market transformation programs. (3) It provides a low-cost replicable method to predict energy savings in new buildings by evaluating the integrated design process. (4) It provides quantitative indicators useful for estimating indirect energy savings from market transformation. Applying the recommended analysis method and assuming a 12-year measure life, the direct energy savings of the population (626 buildings; 51,262,000 ft 2 ) is estimated as 45.3 aMW (average megawatts) (electric), and 265,738.089 therms (non-electric). If the entire program budget were divided into the electric savings only, the Lab Network cost per kWh saved ranged from $0.0016 to $0.003 using the recommended method and $0.0092/kWh using the most conservative method. These figures do not isolate contextual influences or represent total resource cost. Statistically significant correlations (r 2 =0.1−0.3) between integrated design scores and energy savings are reported. - Highlights: ► Estimated direct energy savings of a market transformation program are presented. ► A methodology to evaluate energy savings from multiple baselines is documented. ► Level of integrated design can be used to estimate energy savings in new buildings. ► Quantitative evaluation indicators of efficiency market transformation are provided. ► Electric energy saved from design assistance costs between $0.0016 and $0.0092/kWh.

  3. Prevalence of child-directed and general audience marketing strategies on the front of beverage packaging: the case of Chile.

    Science.gov (United States)

    Mediano Stoltze, Fernanda; Barker, Joshua O; Kanter, Rebecca; Corvalán, Camila; Reyes, Marcela; Taillie, Lindsey Smith; Dillman Carpentier, Francesca R

    2018-02-01

    Front-of-package (FOP) marketing strategies of a wide variety of beverages were catalogued to examine the prevalence of each strategy prior to a sweeping Chilean restriction of child-directed marketing aimed at reducing obesity-related disease among Chile's youth. Photographs of 1005 beverage packages were quantitatively content-analysed to code whether a variety of child-directed, health-oriented and other marketing strategies (e.g. sales promotions) were present on each product's FOP. Strategies were then analysed based on beverages' product category, total sugar, energy and tax status (beverages with added sugars are taxed at different rates). Photographs were taken in six urban supermarkets in Santiago, Chile, representing five different supermarket chains. Beverages using child-directed characters or nature/fruit references were higher in total sugar and beverages with child-directed characters or childhood/family references were higher in energy than beverages without these respective strategies. Of the beverages taxed at the highest rate (greatest amount of added sugars), 49 % used nutrition and health appeals and 80 % used nature or fruit appeals. Plain waters and plain milks were less likely than other selected product categories to use health-oriented appeals or multiple FOP strategies in combination. FOP marketing on beverages varied according to the nutritional quality of the product, with heavier use of health-oriented and child-directed strategies in less healthy products. Marketing activities warrant continued observation to evaluate how industry responds to new marketing restrictions as these restrictions are evaluated in the light of existing taxes and other regulatory efforts to improve diets and reduce obesity-related disease.

  4. Promotion as a Tool in Sustaining the Destination Marketing Activities

    Directory of Open Access Journals (Sweden)

    Ivo Mulec

    2010-01-01

    Full Text Available Promoting the tourism destination in the right and best possible way is today one of vital marketing activities of all Destination Management Organizations. Only successful promotion can entice and attract potential travelers to visit the destination. The number of new destinations is increasing every year and some of them are quite similar. Market segmentation is one of the starting points for devising marketing strategy. Only by presenting the destination to the right segment of potential clients in the right way will a destination maximize the effectiveness of its marketing and promotion. Tourism destination marketers will continue to face considerable challenges in the future: they will have to take account of the needs, wants and expectations of more mature and knowledgeable customers, and the corresponding need for more up-to-date and reliable information upon which to base decision-making. In the future only marketing which includes collaborative dimensions will meet its objectives fully.

  5. Predicting the Direction of Stock Market Index Movement Using an Optimized Artificial Neural Network Model.

    Directory of Open Access Journals (Sweden)

    Mingyue Qiu

    Full Text Available In the business sector, it has always been a difficult task to predict the exact daily price of the stock market index; hence, there is a great deal of research being conducted regarding the prediction of the direction of stock price index movement. Many factors such as political events, general economic conditions, and traders' expectations may have an influence on the stock market index. There are numerous research studies that use similar indicators to forecast the direction of the stock market index. In this study, we compare two basic types of input variables to predict the direction of the daily stock market index. The main contribution of this study is the ability to predict the direction of the next day's price of the Japanese stock market index by using an optimized artificial neural network (ANN model. To improve the prediction accuracy of the trend of the stock market index in the future, we optimize the ANN model using genetic algorithms (GA. We demonstrate and verify the predictability of stock price direction by using the hybrid GA-ANN model and then compare the performance with prior studies. Empirical results show that the Type 2 input variables can generate a higher forecast accuracy and that it is possible to enhance the performance of the optimized ANN model by selecting input variables appropriately.

  6. Predicting the Direction of Stock Market Index Movement Using an Optimized Artificial Neural Network Model.

    Science.gov (United States)

    Qiu, Mingyue; Song, Yu

    2016-01-01

    In the business sector, it has always been a difficult task to predict the exact daily price of the stock market index; hence, there is a great deal of research being conducted regarding the prediction of the direction of stock price index movement. Many factors such as political events, general economic conditions, and traders' expectations may have an influence on the stock market index. There are numerous research studies that use similar indicators to forecast the direction of the stock market index. In this study, we compare two basic types of input variables to predict the direction of the daily stock market index. The main contribution of this study is the ability to predict the direction of the next day's price of the Japanese stock market index by using an optimized artificial neural network (ANN) model. To improve the prediction accuracy of the trend of the stock market index in the future, we optimize the ANN model using genetic algorithms (GA). We demonstrate and verify the predictability of stock price direction by using the hybrid GA-ANN model and then compare the performance with prior studies. Empirical results show that the Type 2 input variables can generate a higher forecast accuracy and that it is possible to enhance the performance of the optimized ANN model by selecting input variables appropriately.

  7. Active Labour Market Programme Participation for Unemployment Insurance Recipients

    DEFF Research Database (Denmark)

    Filges, Trine; Smedslund, Geir; Jørgensen, Anne-Marie Klint

    2016-01-01

    Objective: This review evaluates the effectiveness of Active Labour Market Programme (ALMP) participation on employment status for unemployment insurance recipients. Methods and Analysis: We followed Campbell Collaboration guidelines to conduct a systematic review. Results: A total of 73 studies...

  8. Exploration and production activities and market - Panorama 2008

    International Nuclear Information System (INIS)

    2007-01-01

    Following two banner years for the oil service and supply sector, marked by strong activity and a substantial increase in prices, the Exploration and Production market continued at a frenetic pace in 2007, although certain local markets retreated. In 2008, activity should stay high and prices should start stabilizing. With services in short supply, companies in the sector have been able to shift the balance of power with oil firms in their favor

  9. TRADING ACTIVITY AND PRICES IN ENERGY FUTURES MARKET

    Directory of Open Access Journals (Sweden)

    Aysegul Ates

    2016-04-01

    Full Text Available This paper aims to examine trading activity and the relationship between futures trading activity by trader type and energy price movements in three energy futures markets –natural gas, crude oil and heating oil. We find that the level of net positions of speculators are positively related to future returns and in contrast net positions of hedgers are negatively related to futures price changes in all three markets. The changes in net positions are relatively more informative compare to the level of net positions in predicting price changes in related markets.

  10. Direction of Nuclear Energy. Activity report 2010

    International Nuclear Information System (INIS)

    2011-11-01

    This report proposes an overview of the research activities performed by the French DEN (Direction de l'Energie Nucleaire, Direction of Nuclear Energy) within the CEA. These activities address the future nuclear industrial systems (4. generation reactors, back-end of the future fuel cycle, basic scientific and technological research), the optimization of the industrial nuclear power (fuel cycle front end, second and third generation reactors, back-end of the present fuel cycle), major tools for the development of nuclear energy (simulation tools, Jules Horowitz reactor, value creation), clean up and dismantling of nuclear facilities (present status, the Passage project in Grenoble, the Aladin project in Fontenay-aux-Roses, projects at Marcoule, flow management of radioactive wastes, materials and disused fuels, transport). Three research centres are presented: Marcoule, Cadarache and Saclay

  11. ETF design activities: status and future direction

    International Nuclear Information System (INIS)

    Steiner, D.

    1980-01-01

    The nature of the device to follow TFTR has been evolving over the past six years. The most recent design activities have been directed to the Engineering Test Facility (ETF) concept. In order to address the design of the ETF a centralized laboratory/industry design team was established and hosted at ORNL. This Design Center began ETF Preconceptual design in October, 1979. The ETF design effort has been judged to be sound. However, the ETF mission has been judged to be overly ambitious. It has been recommended that the device to follow TFTR be dedicated to the investigation of engineering feasibility and that device has been designated the Fusion Engineering Device (FED). The ETF design activities provide a basis for developing the FED design. This will be accomplished under the direction of the newly formed FED Technical Management Board

  12. Exploration-production activity and market

    International Nuclear Information System (INIS)

    Bensaid, B.; Saniere, A.

    2003-01-01

    After falling 4% in 2002 to $107.5 billion, world investment in E and P (not including China or the CIS) is expected to rise in 2003 (+5%) to a record breaking $113 billion. In 2004, expenditure (not including the CIS or China) should keep expanding and exceed $115 billion, driven by three factors: in 2004, world oil demand should grow by more than 1 Mbbl/day; major players on the North American market are showing optimism; and oil and gas prices are expected to remain high

  13. Underground Activities and Labour Market Performance

    DEFF Research Database (Denmark)

    Kolm, Ann-Sofie; Larsen, Birthe

    We build a general equilibrium model in terms of a search and matching model with an informal sector. We consider the impact of the traditional policy instruments considered in the tax evasion literature, such as changes in the tax- and punishment system as well as changes in the employment...... protection legislation and concealment costs, on labour market outcomes. To this end, we set-up a model which allows workers to allocate their search for formal and informal sector jobs optimally. We calibrate and simulate the model to fit the North and the South of Europe, where the share of informal sector...

  14. Neural Correlates of Direct Access Trading in a Real Stock Market: An fMRI Investigation.

    Science.gov (United States)

    Raggetti, GianMario; Ceravolo, Maria G; Fattobene, Lucrezia; Di Dio, Cinzia

    2017-01-01

    Background: While financial decision making has been barely explored, no study has previously investigated the neural correlates of individual decisions made by professional traders involved in real stock market negotiations, using their own financial resources. Aim: We sought to detect how different brain areas are modulated by factors like age, expertise, psychological profile (speculative risk seeking or aversion) and, eventually, size and type (Buy/Sell) of stock negotiations, made through Direct Access Trading (DAT) platforms. Subjects and methods: Twenty male traders underwent fMRI while negotiating in the Italian stock market using their own preferred trading platform. Results: At least 20 decision events were collected during each fMRI session. Risk averse traders performed a lower number of financial transactions with respect to risk seekers, with a lower average economic value, but with a higher rate of filled proposals. Activations were observed in cortical and subcortical areas traditionally involved in decision processes, including the ventrolateral and dorsolateral prefrontal cortex (vlPFC, dlPFC), the posterior parietal cortex (PPC), the nucleus accumbens (NAcc), and dorsal striatum. Regression analysis indicated an important role of age in modulating activation of left NAcc, while traders' expertise was negatively related to activation of vlPFC. High value transactions were associated with a stronger activation of the right PPC when subjects' buy rather than sell. The success of the trading activity, based on a large number of filled transactions, was related with higher activation of vlPFC and dlPFC. Independent of chronological and professional age, traders differed in their attitude to DAT, with distinct brain activity profiles being detectable during fMRI sessions. Those subjects who described themselves as very self-confident, showed a lower or absent activation of both the caudate nucleus and the dlPFC, while more reflexive traders showed

  15. Neural Correlates of Direct Access Trading in a Real Stock Market: An fMRI Investigation

    Directory of Open Access Journals (Sweden)

    GianMario Raggetti

    2017-09-01

    Full Text Available Background: While financial decision making has been barely explored, no study has previously investigated the neural correlates of individual decisions made by professional traders involved in real stock market negotiations, using their own financial resources.Aim: We sought to detect how different brain areas are modulated by factors like age, expertise, psychological profile (speculative risk seeking or aversion and, eventually, size and type (Buy/Sell of stock negotiations, made through Direct Access Trading (DAT platforms.Subjects and methods: Twenty male traders underwent fMRI while negotiating in the Italian stock market using their own preferred trading platform.Results: At least 20 decision events were collected during each fMRI session. Risk averse traders performed a lower number of financial transactions with respect to risk seekers, with a lower average economic value, but with a higher rate of filled proposals. Activations were observed in cortical and subcortical areas traditionally involved in decision processes, including the ventrolateral and dorsolateral prefrontal cortex (vlPFC, dlPFC, the posterior parietal cortex (PPC, the nucleus accumbens (NAcc, and dorsal striatum. Regression analysis indicated an important role of age in modulating activation of left NAcc, while traders' expertise was negatively related to activation of vlPFC. High value transactions were associated with a stronger activation of the right PPC when subjects' buy rather than sell. The success of the trading activity, based on a large number of filled transactions, was related with higher activation of vlPFC and dlPFC. Independent of chronological and professional age, traders differed in their attitude to DAT, with distinct brain activity profiles being detectable during fMRI sessions. Those subjects who described themselves as very self-confident, showed a lower or absent activation of both the caudate nucleus and the dlPFC, while more reflexive traders

  16. The Impact of Foreign Direct Investment (FDI on the Environment: Market Perspectives and Evidence from China

    Directory of Open Access Journals (Sweden)

    Jiajia Zheng

    2017-03-01

    Full Text Available Foreign direct investment (FDI may have a positive effect on the level of pollution in host countries, as described by the pollution haven hypothesis (PHH. However, this kind of effect may depend on the economic conditions in host countries. In this study, we conduct research on the FDI’s effect on China’s CO2 emissions during the market-oriented reform. The results are as follows. Firstly, FDI directly promotes China’s CO2 emissions. Secondly, with market-oriented reform, this positive effect from FDI is lowering year by year, which indicates that the market-oriented reform could alleviate the positive effect of FDI on China’s CO2 emissions. Thirdly, as China’s market-oriented reform was implemented gradually from experimental zones to the whole country, regional market development is uneven, and as such so is FDI’s effect on local CO2 emissions. Provinces in the eastern area generally evidenced higher market development and lower CO2 emissions from FDI, while four provinces in west area evidenced both lower market development and higher CO2 emissions from FDI.

  17. Innovative-marketing directions of recreational-tourism industry in Ukraine

    Directory of Open Access Journals (Sweden)

    Shevchenko Hanna Mykolayivna

    2015-10-01

    Full Text Available In the article the necessity of the development of recreational-tourism industry in Ukraine, despite the difficult political and economic situation in the country, based on the innovative marketing activities is grounded. The features of recreation areas on the analysis of the relevant natural resources are described, and the marketing activities for the development of recreational-tourist areas of Ukraine are proposed, in particular the creation of the database objects of recreational management, using the tool of marketing generations, the strengthening cooperation with government agencies and travel agencies.

  18. Antioxidant activity directed isolations form punica granatum

    International Nuclear Information System (INIS)

    Siddiqi, R.; Saeed, M.G.; Sayeed, S.A.

    2012-01-01

    The extracts derived from pomegranate juice following antioxidant activity directed isolation were screened for their antioxidant activity through their ability to scavenge 2,2- diphenyl-l-picrylhydrazyl (DPPH) radicals. Only fractions which exhibited >50 / 0 DPPH scavenging effect at each step of isolation were selected for further purification and their ability to reduce peroxide formation (peroxide value) in heated com oil. Phytochemical analysis of the pure compounds finally obtained, revealed the presence of pelargonidin-3- galactose (Pg-3-galactose), cyanidin-3-glucose (Cy-3-Glucose), gallic acid, quercetin and myricetin in the fractions exhibiting >50% DPPH scavenging potential. The order of antioxidant activity of these pure compounds by DPPH method was found to be gallic acid> quercetin> myricetin> Cy-3-galactose> Pg-3-Glucose while order with respect to reduction in peroxide value (PV) was the reverse of DPPH. (author)

  19. Impact of the market premium on direct marketers. An agency-based model approach; Auswirkungen der Marktpraemie auf die Akteure der Direktvermarktung. Ein agentenbasierter Modellansatz

    Energy Technology Data Exchange (ETDEWEB)

    Wassermann, Sandra; Hauser, Wolfgang [ZIRIUS Univ. Stuttgart (Germany); Reeg, Matthias [Deutsche Forschungsanstalt fuer Luft- und Raumfahrt e.V. (DLR), Stuttgart (Germany). Inst. fuer Technische Thermodynamik

    2012-09-15

    By introducing a market premium and tightening the eligibility requirements for the green electricity privilege, the latest amendment to the Renewable Energy Law (EEG) has brought about major changes to the market for direct marketing of electricity from EEG-eligible plants. Has the new EEG made direct marketing based on the green electricity privilege unprofitable altogether, or only for individual market participants? What are the experiences and perspectives of electricity traders in regard to the new EEG and what strategies and business models have they turned to as a result? This article presents first results from a project funded by the Ministry for Environment, Nature Conservation and Reactor Safety (BMU) on the impact of the new regulatory framework for direct marketing on businesses in the renewable electricity market.

  20. The influence of business strategy on new product activity: the role of market orientation

    NARCIS (Netherlands)

    Frambach, R.T.; Prabhu, Jaideep; Verhallen, T.M.M.

    2003-01-01

    In this paper, we propose that business strategy influences new product activity both directly and indirectly via its influence on market orientation. Accordingly, we develop a framework linking firms' relative emphasis on cost leadership, product differentiation and focus strategies to firms'

  1. Direct marketing of electricity from biogas plants; Direktvermarktung von Strom aus Biogasanlagen. Chancen und Risiken aus rechtlicher Sicht

    Energy Technology Data Exchange (ETDEWEB)

    Falke, Iris; Schlichting, Julia [Schnutenhaus und Kollegen, Rechtsanwaelte, Berlin (Germany)

    2013-10-01

    The German Renewable Energy Sources Act of January, 1{sup st} 2012 contains new possibilities of direct selling electricity to the market, to promote and to improve market integration of electricity generated from renewable energies. The core is the introduction of a market premium for electricity which has actually been fed into the grid system and purchased by a third party. In addition to his market revenues, the installation operator receives the market premium. The market premium replaces the guaranteed EEG feed-in tariff. The market premium should cover the difference between the proceeds from direct selling and the EEG feed-in tariff. In addition, installation operators receive a management premium to compensate their transaction costs. As a supplement to the market premium model the EEG 2012 introduces a flexibility premium to create an economic incentive for providing additional capacities and encourage a demand-oriented electricity production. Further possibilities of direct marketing are the ''green electricity privilege'' and the non-subsided direct marketing. This article provides an over-view of the different forms of direct-marketing that are included in EEG 2012 with a focus on the market premium and the flexibility premium. These two instruments are of high importance to operators of installations generating electricity from biogas. A further emphasis is put on risks and chances in contract negotiation in the context of direct marketing. (orig.)

  2. Denmark a Nordic Welfare State - Are the Active Labour Market Policy Withering Away?

    DEFF Research Database (Denmark)

    Greve, Bent

    2012-01-01

    concludes, based on a detailed case-analysis of Denmark, that profound changes has taken place over the last 10-15 years implying that the active labour market policy has strengthened its focus on work-first. Access to benefits has moved in a less citizen based direction, and the principles of universality......Denmark has been portrayed as a country with a focus on full employment, gender equality and high level of participation on the labour market. It has historically further been built upon consensus and class-compromises and known for flexi-curity. The active labour market policy has focused on how...... to ensure not only a work-first approach, but that a constant upgrading of qualifications would guarantee that the individual citizen could have the qualification to enter and to stay on the labour market. A core question is whether the focus on flexi-curity including upgrading of skills and integration...

  3. Bank Entry Mode, Labor Market Flexibility and Economic Activity

    OpenAIRE

    Wang, Teng

    2015-01-01

    In this paper, I investigate whether information accessibility in the target market influences the mode in which out-of-state banks enter the new market following the U.S. interstate banking deregulation and consequently affects local economic activity. I exploit heterogeneity in legal enforcement of non-compete covenants across states and over time as exogenous variations in the key channel through which an out-of-state bank could gain access to local information: the mobility of local incum...

  4. Gas appliances in the domestic market - legal basis and questioning concerning the Directive for Gas Appliances

    International Nuclear Information System (INIS)

    Rienen, W. van

    1994-01-01

    Four years after the Directive for Gas Appliances has been passed by the European Community it shows the first effects on the market. Gas appliances bearing an CE label can prove that the EC-standardised demands are observed. Thus it can be demanded from every member state by law not to hinder a launch on the market and the initiation. The directive also effects the demands for national environmental protection. A new DVGW (Deutscher Verein des Gas und Wasserfaches e.V.) quality label for gas appliances is going to certify the observance of a quality level which exceeds the minimum EC level. (orig.) [de

  5. Tobacco industry marketing: an analysis of direct mail coupons and giveaways.

    Science.gov (United States)

    Brock, Betsy; Schillo, Barbara A; Moilanen, Molly

    2015-09-01

    Despite marketing prohibitions, tobacco company marketing expenditures in the USA have continued to grow with tobacco companies shifting focus towards point-of-sale-marketing and direct marketing to consumers through the mail and on the web. The purpose of this observational study was to investigate the content of direct marketing sent in response to registrations on select industry websites. An analysis of 659 tobacco company direct mail marketing pieces received between July 2011 and June 2012 was conducted. Mailings were coded for type and value of tobacco coupons, type of tobacco products promoted with coupons and number and type of giveaways offered. The most common type of mailing was tobacco coupon distribution; 86.5% of the mailings contained at least one coupon. Mailings with coupons had an average estimated coupon value of $4.17. The total coupon value of each mailing varied by the type of coupon offer and product promoted. The Camel and Marlboro coupon mailings heavily promoted snus, with over half of Camel coupon mailings (60.9%) and nearly half (44.8%) of Marlboro coupon mailings promoting snus alone. In addition, 47.9% of Marlboro coupon mailings and 11.4% of Camel mailings promoted snus alongside cigarettes. Tobacco companies use direct mail marketing to communicate with consumers and provide valuable tobacco coupons. More research is needed to understand the content of these mailings and how they are used by tobacco consumers in order to develop effective policy solutions. Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please go to http://group.bmj.com/group/rights-licensing/permissions.

  6. Regulatory requirements for biocides on the market in the European Union according to Directive 98/8/EC.

    Science.gov (United States)

    Rasmussen, K; Chemin, P; Haastrup, P

    1999-06-30

    In early 1998, the European Commission and Parliament adopted a new Directive concerning the placing on the market of biocidal products. The Directive is to be implemented in the member states by May 2000. The member states are currently concerned with the national implementation into legislation whereas the Commission is setting up the proposal for a review programme for the existing active substances and the products in which they are used. This paper describes the effort currently undertaken (up to the end of December 1998) to define the procedures to be used and characterise the substances covered. Copyright 1999 Elsevier Science B.V.

  7. Panorama 2009 - Exploration-production activities and markets

    International Nuclear Information System (INIS)

    2008-01-01

    After four years of heavy activity, growth on the upstream service and supply markets is slowing. At the end of 2008, the oil and gas price fell subsequent to the decline in demand for petroleum products. This is an indication that exploration-production activity will slow in 2009 and that the price of services - hence sales at service and supply companies - will drop

  8. Survey of United States uranium marketing activity

    International Nuclear Information System (INIS)

    Combs, G.F. Jr.; Krusiewski, S.V.

    1980-07-01

    In 1979 US buyers contracted for a net increase of 15,400 tons U 3 O 8 in new procurement after deducting for changes to January 1, 1979, commitments. Export commitments made in 1979 totalled 2800 tons, while import commitments amounted to 1000 tons U 3 O 8 . Buyers' inventories of domestic- and foreign-origin normal and enriched uranium increased to 52,300 tons U 3 O 8 during 1979, with the larger part of the increase being in enriched uranium. The average price reported for 1979 deliveries was $23.85 per pound of U 3 O 8 . Settlements of market price contracts average $42.55 for 1979 delivery and $45.80 for 1980 delivery. Producers expect to be able to offer 33,700 tons U 3 O 8 for sale in the 1980-1985 period, about 20% less than was estimated in the 1979 survey. Utilities made sales of 500 tons U 3 O 8 for 1979-1980 delivery as well as loans of 1600 tons U 3 O 8 that are to be repaid by 1984; more than half of these sales or loans were made to uranium producers. Reactor manufacturers have sold about 1100 tons U 3 O 8 since January 1, 1979, and loaned 120 tons. Unfilled requirements have decreased more than 100,000 tons U 3 O 8 since January 1, 1978, and currently total 75,700 tons U 3 O 8 . Responses to the 1980 survey suggest that there seems to be an adequate supply of uranium to meet US demand at least through 1985

  9. Migration-driven aggregation behaviors in job markets with direct foreign immigration

    International Nuclear Information System (INIS)

    Sun, Ruoyan

    2014-01-01

    This Letter introduces a new set of rate equations describing migration-driven aggregation behaviors in job markets with direct foreign immigration. We divide the job market into two groups: native and immigrant. A reversible migration of jobs exists in both groups. The interaction between two groups creates a birth and death rate for the native job market. We find out that regardless of initial conditions or the rates, the total number of cities with either job markets decreases. This indicates a more concentrated job markets for both groups in the future. On the other hand, jobs available for immigrants increase over time but the ones for natives are uncertain. The native job markets can either expand or shrink or remain constant due to combined effects of birth and death rates. Finally, we test our analytical results with the population data of all counties in the US from 2000 to 2011. - Highlights: • A rate equation model describing the migration of job market is proposed. • We study the migration-driven aggregation behaviors over the longer term. • An illustrative example is given to check the effectiveness of the model

  10. Migration-driven aggregation behaviors in job markets with direct foreign immigration

    Energy Technology Data Exchange (ETDEWEB)

    Sun, Ruoyan

    2014-09-05

    This Letter introduces a new set of rate equations describing migration-driven aggregation behaviors in job markets with direct foreign immigration. We divide the job market into two groups: native and immigrant. A reversible migration of jobs exists in both groups. The interaction between two groups creates a birth and death rate for the native job market. We find out that regardless of initial conditions or the rates, the total number of cities with either job markets decreases. This indicates a more concentrated job markets for both groups in the future. On the other hand, jobs available for immigrants increase over time but the ones for natives are uncertain. The native job markets can either expand or shrink or remain constant due to combined effects of birth and death rates. Finally, we test our analytical results with the population data of all counties in the US from 2000 to 2011. - Highlights: • A rate equation model describing the migration of job market is proposed. • We study the migration-driven aggregation behaviors over the longer term. • An illustrative example is given to check the effectiveness of the model.

  11. Marketing techniques in television advertisements of food and drinks directed at children in Spain, 2012.

    Science.gov (United States)

    León-Flández, Karimen; Royo-Bordonada, Miguel Ángel; Moya-Geromini, María Ángeles; Bosqued-Estefanía, María José; López-Jurado, Lázaro; Damián, Javier

    2018-07-01

    To analyse marketing techniques used in television advertisements of food and drinks (AFDs) directed to children, and their nutritional quality. This is a cross-sectional study of television AFDs directed to children in Spain over 7 days in 2012. Primary appeal, persuasive and nutritional marketing techniques, and links to Internet were registered. The foods were classified according to their nutritional quality using an international codification system and the UK nutrient profile model. Frequency of AFDs using marketing techniques and percentages for unhealthy products were calculated. Taste and fun were the main primary appeals used. Persuasive and nutritional marketing techniques and links to Internet were used in 61%, 68.5% and 65.2% of AFDs, respectively. These techniques were more common during weekdays, enhanced protection time slots and on channels with particular appeal to children. More than two-thirds of AFDs using these techniques were for unhealthy products, reaching 96.2% of AFDs with premium offers and gifts. There is an extensive use of marketing techniques in television AFDs directed to children in Spain. Most products advertised were unhealthy, so stronger governmental regulations are required.

  12. STRATEGIC MOTIVATIONS OF AUSTRALIAN AND NEW ZEALAND MANUFACTURING FOREIGN DIRECT INVESTMENTS IN INTERNATIONAL MARKETS

    Directory of Open Access Journals (Sweden)

    Rizwan Tahir

    2011-07-01

    Full Text Available We empirically investigate how different location-specific variables and strategic motives influenced Australian and New Zealand (ANZ firms' ownership strategy choices in foreign markets between 1998 and 2008. This study is the first to analyse how strategic motives and ownership-specific, location-specific, and internalisation variables have influenced the ownership structure choices of ANZ firms in foreign markets. The results indicate that large market potential and low levels of cultural distance increase the probability that ANZ manufacturing firms will undertake wholly owned subsidiary (WOS ownership structures and market-seeking (MS and/or efficiency-seeking (ES foreign direct investment (FDI. Low exchange rate fluctuation increases the probability that ANZ manufacturing firms will undertake WOS-type risk reduction-seeking (RRS FDI.

  13. Spot market activity remains weak as prices continue to fall

    International Nuclear Information System (INIS)

    Anon.

    1996-01-01

    A summary of financial data for the uranium spot market in November 1996 is provided. Price ranges for the restricted and unrestricted markets, conversion, and separative work are listed, and total market volume and new contracts are noted. Transactions made are briefly described. Deals made and pending in the spot concentrates, medium and long-term, conversion, and markets are listed for U.S. and non-U.S. buyers. Spot market activity increased in November with just over 1.0 million lbs of U3O8 equivalent being transacted compared to October's total of 530,000 lbs of U3O8 equivalent. The restricted uranium spot market price range slipped from $15.50-$15.70/lb U3O8 last month to $14.85/lb - $15.25/lb U3O8 this month. The unrestricted uranium spot market price range also slipped to $14.85/lb - $15.00/lb this month from $15.00/lb - $15.45/lb in October. Spot prices for conversion and separative work units remained at their October levels

  14. 'Flying markets': activating public spaces in Amsterdam

    NARCIS (Netherlands)

    Janssens, F.; Sezer, C.

    2013-01-01

    Marketplaces can be used by city planners as urban development strategies because they have the potential to turn open spaces in the city into public space, thereby improving both the social and the spatial qualities of those spaces. In Amsterdam, however, marketplaces currently fail to activate

  15. Survey of United States uranium marketing activity

    International Nuclear Information System (INIS)

    Krusiewski, S.V.; Thomas, D.C.; Patterson, J.A.

    1981-06-01

    In 1980 US buyers contracted for 12,500 short tons U 3 O 8 in new procurement. Nontheless, there was a net decrease of 13,100 tons in total commitments as of January 1, 1981, because of even larger changes to the delivery commitments as of January 1, 1980. The average contract price of domestic uranium was $28.15 per pound of U 3 O 8 for 1980 delivery and $30.70 for 1981 delivery. Settlements of domestic market price contracts averaged $36.75 for 1980 delivery and $46.80 for 1981 delivery. Prices of foreign uranium averaged $43.10 for 1980 delivery and $40.00 for 1981 delivery. Producers expect to be able to offer 21,800 tons U 3 O 8 for sale in the 1981 to 1985 period, about 30 percent less than was estimated in the 1980 survey. US producers also estimated that 30,600 tons U 3 O 8 would be available for sale in the 1986 to 1990 period. Utilities made sales of 800 tons U 3 O 8 for 1980 to 1981 delivery as well as loans of another 800 tons. New export commitments made in 1980 totalled 4000 tons U 3 O 8 ; however, 2500 tons of these commitments are options or delivery is contingent on price developments. Import commitments made in 1980 totalled 2300 tons U 3 O 8 . Inventories of natural and enriched uranium held by US buyers increased from 52,300 to 63,400 tons U 3 O 8 during 1980. In addition, inventories of uranium held by US producers increased from 2400 to 2700 tons U 3 O 8 . Unfilled requirements for the 1981 to 1990 period decreased from 75,300 tons U 3 O 8 , as reported in last year's survey, to 54,500 tons in this year's survey, a decrease of 20,800 tons. Responses to the 1981 survey suggest that there seems to be an adequate supply of uranium to meet US demand at least through 1986, although the apparent buyer requirements reported as of January 1, 1981 for the 1987 to 1990 period are higher than the total domestic production or supply

  16. Survey of United States uranium marketing activity

    International Nuclear Information System (INIS)

    1977-05-01

    The 1977 survey requested data on U purchase commitments, U imports and exports, reactor fuel arrangements and unfilled requirements, inventories of domestic and foreign U, and prices for existing contracts between producers and buyers. The 207 U.S. power reactors in operation, under construction, or for which orders have been placed, are covered. Information was received from 70 utilities, 38 present or potential U producers, and 5 reactor manufacturers. Net additional procurement is 83,400 tons of U 3 O 8 , with direct involvement of the purchasers in almost half the cases. During 1976, average U prices increased substantially for 1976-77 and 1980-85 deliveries, but only minor changes for 1978 and 1979. Average delivery prices remain well below prices for new procurement. 12 tables, 7 figs

  17. Dynamic effects of social influence and direct marketing on the adoption of high-technology products

    NARCIS (Netherlands)

    Risselada, H.; Verhoef, P.C.; Bijmolt, T.H.A.

    Many firms capitalize on their customers' social networks to improve the success rate of their new products. In this article, the authors analyze the dynamic effects of social influence and direct marketing on the adoption of a new high-technology product. Social influence is likely to play a role

  18. Expanding Markets: Foreign Direct Investment as a Lesson in Economic Geography

    Science.gov (United States)

    Kalafsky, Ronald

    2012-01-01

    Firms face numerous challenges when looking to invest internationally, not the least of which includes understanding the business environment of a new market. Given the expansion and impacts of foreign direct investment (FDI), it has become increasingly important for students to understand and analyze the motivations, concerns, and strategies of…

  19. A comparative study of fuzzy target selection methods in direct marketing

    NARCIS (Netherlands)

    Costa Sousa, da J.M.; Kaymak, U.; Madeira, S.

    2002-01-01

    Target selection in direct marketing is an important data mining problem for which fuzzy modeling can be used. The paper compares several fuzzy modeling techniques applied to target selection based on recency, frequency and monetary value measures. The comparison uses cross validation applied to

  20. Knowledge Discovery using Least Squares Support Vector Machine Classifiers: a Direct Marketing Case

    NARCIS (Netherlands)

    Viaene, S.; Baesens, B.; Van Gestel, T.; Suykens, J.A.K.; Van den Poel, D.; Vanthienen, J.; De Moor, B.; Dedene, G.; Zighed, D.A.; Komorowsky, J.; Żytkow, J.

    2000-01-01

    The case involves the detection and qualification of the most relevant predictors for repeat-purchase modelling in a direct marketing setting. Analysis is based on a wrapped form of feature selection using a sensitivity based pruning heuristic to guide a greedy, step-wise and backward traversal of

  1. State-Level Farmers Market Activities: A Review of CDC-Funded State Public Health Actions That Support Farmers Markets.

    Science.gov (United States)

    Kahin, Sahra A; Wright, Demia S; Pejavara, Anu; Kim, Sonia A

    Introducing farmers markets to underserved areas, or supporting existing farmers markets, can increase access and availability of fruits and vegetables and encourage healthy eating. Since 2003, the Centers for Disease Control and Prevention (CDC)'s Division of Nutrition, Physical Activity, and Obesity (DNPAO) has provided guidance and funding to state health departments (SHDs) to support the implementation of interventions, including activities around farmers markets, to address healthy eating, and improve the access to and availability of fruits and vegetables at state and community levels. For this project, we identified state-level farmers market activities completed with CDC's DNPAO funding from 2003 to 2013. State-level was defined as actions taken by the state health department that influence or support farmers market work across the state. We completed an analysis of SHD farmers market activities of 3 DNPAO cooperative agreements from 2003 to 2013: State Nutrition and Physical Activity Programs to Prevent Obesity and Other Chronic Diseases; Nutrition, Physical Activity and Obesity Program; and Communities Putting Prevention to Work. To identify state farmers market activities, data sources for each cooperative agreement were searched using the key words "farm," "market," "produce market," and "produce stand." State data with at least one state-level farmers market action present were then coded for the presence of itemized activities. Across all cooperative agreements, the most common activities identified through analysis included the following: working on existing markets and nutrition assistance benefit programs, supporting community action, and providing training and technical assistance. Common partners were nutrition assistance benefit program offices and state or regional Department of Agriculture or agricultural extension offices. Common farmers market practices and evidence-based activities, such as nutrition assistance benefits programs and land

  2. The Reach and Impact of Direct Marketing via Brand Websites of Moist Snuff.

    Science.gov (United States)

    Timberlake, David S; Bruckner, Tim A; Ngo, Vyvian; Nikitin, Dmitriy

    2016-04-01

    Restricting tobacco marketing is a key element in the US Food and Drug Administration's (FDA) public health framework for regulating tobacco. Given the dearth of empirical data on direct marketing, the objective of this study was to assess the reach and impact of promotions on sales through snuff websites. Nine brands of snuff, representing more than 90% of market share, were monitored for content of coupons, sweepstakes, contests, and other promotions on their respective websites. Monthly sales data and website traffic for the 9 brands, corresponding to the 48-month period of January 2011 through December 2014, were obtained from proprietary sources. A time-series analysis, based on the autoregressive, integrated, moving average (ARIMA) method, was employed for testing the relationships among sales, website visits, and promotions. Website traffic increased substantially during the promotion periods for most brands. Time-series analyses, however, revealed that promotion periods for 5 of 7 brands did not significantly correlate with monthly snuff sales. The success in attracting tobacco consumers to website promotions demonstrates the marketing reach of snuff manufacturers. This form of direct marketing should be monitored by the FDA given evidence of adolescents' exposure to cigarette brand websites.

  3. Implications of the 2016 Oregon Minimum Wage Increase for Direct Market Farmers, Farmworkers, and Communities

    Directory of Open Access Journals (Sweden)

    Lindsay Trant

    2018-01-01

    Full Text Available We conducted interviews with 18 direct market (DM farmers to explore the implications of the Oregon minimum wage (MW increase for the state’s DM agricultural sector. How, if at all, will DM farms in the Willamette Valley (OR, USA adjust their production and marketing practices in response to the MW increase? How will these adjustments affect DM farm viability, farmworkers, the environment, and the communities in which the farms are embedded? This region has a vibrant food system with many small-to-mid sized, diversified farms that sell through direct and intermediated marketing channels. The diversified production and marketing practices of these DM farmers are labor intensive and, in many respects, environmentally friendly. These practices result in relatively high costs and the farmers’ ability to respond by increasing prices is constrained by mainstream retail prices. Most growers reported that they will adjust to the MW increase by reducing their production and marketing costs with a decrease in total labor hours being an important strategy. This study, while small and exploratory, is the first in Oregon (and perhaps nationally to collect empirical farm-level data about how DM farms will adjust to a MW increase. It sets the stage for future research.

  4. Analysis of the specificity of improving the efficiency of marketing activities of the enterprises of power

    OpenAIRE

    Grabovskiy, E.; Kostyuk, Y.

    2014-01-01

    In modern market conditions of each company power is interested in the effective management of its marketing activities. In particular, he needs to know how to analyze market opportunities, select the required target markets, to develop an effective marketing complex and successfully manage the implementation of marketing activities. The activity of the enterprises of a food is one of the most important factors giving the integral assessment of the socio-economic level of the society, and und...

  5. Market study for direct utilization of geothermal resources by selected sectors of economy

    Energy Technology Data Exchange (ETDEWEB)

    1980-08-01

    A comprehensive analysis is presented of industrial markets potential for direct use of geothermal energy by a total of six industry sectors: food and kindred products; tobacco manufactures; textile mill products; lumber and wood products (except furniture); chemicals and allied products; and leather and leather products. A brief statement is presented regarding sectors of the economy and major manufacturing processes which can readily utilize direct geothermal energy. Previous studies on plant location determinants are summarized and appropriate empirical data provided on plant locations. Location determinants and potential for direct use of geothermal resources are presented. The data was gathered through interviews with 30 senior executives in the six sectors of economy selected for study. Probable locations of plants in geothermal resource areas and recommendations for geothermal resource marketing are presented. Appendix A presents factors which impact on industry location decisions. Appendix B presents industry executives interviewed during the course of this study. (MHR)

  6. Prices dip, activity increases in unrestricted uranium market

    International Nuclear Information System (INIS)

    Anon.

    1993-01-01

    April's activity in the restricted uranium market fluctuated in the same range as that observed in March. At the same time, NUKEM detects a weakening of prices in the unrestricted market to $7.45-$7.65. Unrestricted buyers seem to have detected lower prices as well; much of the new demand noted this month emerged in the unrestricted segment of the market. With this issue, NUKEM inaugurates a new market statistic. To better follow developments in the conversion market, we will report a spot price range for conversion services. This price measure will be derived in a manner analogous to NUKEM's other spot market price ranges. We will continue to publish the current NUKEM price range for new contracts for a few months. If you wish to retain the old conversion contract price range in future editions, please contact our US office. Four deals for near term delivery occurred in the uranium market in April, resulting in spot market transaction volume of 2.5 million lbs U3O8 equivalent. In the first week, a US non-utility purchased a small quantity of enriched uranium product from an intermediary in a spot transaction representing about 75,000 lbs U3O8. The second week saw the stealthy purchase of Portland General Electric's inventory of natural and enriched uranium. The buyer of PGE's 1.1 million lbs U3O8 equivalent has achieved an unusual degree of anonymity. Also during the second week, a US utility bought a small quantity of enriched uranium containing less than 25,000 lbs natural U3O8 equivalent

  7. Direct and Indirect Effects of Marketing Effort on Brand Awareness and Brand Image.

    OpenAIRE

    Villarejo Ramos, Ángel Francisco; Rondán Cataluña, Francisco Javier; Sánchez Franco, Manuel Jesús

    2008-01-01

    The marketing effort orientated to towards strengthening the brand means to increase the degree of knowledge of the brand name. In this paper we want to show the relationship between brand awareness and brand image. Starting out from a theoretical review, we set out a model of direct and indirect effects of the marketing effort-as the brand's antecedents-on brand awareness and brand image. Via the empirical support used, a questionnaire of a sample of consumers, we try to find out how the mar...

  8. Spin your science into gold: direct to consumer marketing within social media platforms.

    Science.gov (United States)

    Egilman, David; Druar, Nicholas M

    2012-01-01

    We describe the emerging issues related to warnings with respect to pharmaceutical company use of the internet as a vehicle for direct-to-consumer marketing (DTC) and market research. We describe the various techniques pharmaceutical companies have used to exploit this new communications medium which permits two way exchange of information. The Food and Drug Administration (FDA) has not issued any specific regulations to control internet based misbranding. We describe some examples of the FDA's application of historic regulations to pharmaceutical company use of this new medium and suggest.

  9. Industry Responsibilities in Tackling Direct-to-Consumer Marketing of Unproven Stem Cell Treatments.

    Science.gov (United States)

    Master, Z; Fu, W; Paciulli, D; Sipp, D

    2017-08-01

    The direct-to-consumer marketing of unproven stem cell interventions (SCIs) is a serious public health concern. Regulations and education have had modest impact, indicating that different actors must play a role to stop this unfettered market. We consider the role of the biotech industry in tackling unproven SCIs. Grounded in the concept of corporate social responsibility, we argue that biotech companies should screen consumers to ensure that products and services are being used appropriately and educate employees about unproven SCIs. © 2017 ASCPT.

  10. Assurance of Learning for Principles of Marketing Students: A Longitudinal Study of a Course-Embedded Direct Assessment

    Science.gov (United States)

    LaFleur, Elizabeth K.; Babin, Laurie A.; Lopez, Tara Burnthorne

    2009-01-01

    This article describes the process one marketing faculty followed to demonstrate assurance of learning for marketing students and presents longitudinal results associated with a course-embedded direct assessment device in the Principles of Marketing course. The process follows closely the Association to Advance Collegiate Schools of Business…

  11. The Relative Efficiency of Active Labour Market Policies

    DEFF Research Database (Denmark)

    Vikström, Johan; Rosholm, Michael; Svarer, Michael

    We re-analyze the effects of a Danish active labour market program social experiment, that included a range of sub-treatments, including monitoring, job search assistance and training. Previous studies have shown that the overall effect of the experiment is positive. We apply newly developed non...

  12. ANALYSIS OF PHARMACEUTICAL COMPANIES’ ACTIVITIES THAT ARE DIRECTED TO PHYSICIANS IN EGYPT

    Directory of Open Access Journals (Sweden)

    M. M. Bahlol

    2016-01-01

    Full Text Available Purpose. Pharmaceutical market is one of the largest world markets with its own conditions. In Middle East, Egypt is a major pharmaceutical emerging market and has geographical, historical and political effective leading role among Arab countries. This research aims to investigate pharmaceutical companies’ activities in Egypt directed to physicians.Methodology. Urveying through simple random probability sampling is the approach appropriate for broad and representative overview of situation in research. Therefore, a survey of 1068 physicians was conducted through interviews and establishing structured data collection questionnaire.Originality. This is the first empirical paper to investigate pharmaceutical companies’ activities directed to physicians in pharmaceutical market of Egypt. These activities include identifying pharmaceutical companies through visits of medical representatives, analysis of those visits, frequency of medical representatives’ visits, characteristics of information introduced by medical representatives to physicians, physicians’ trust in provided information, spending of pharmaceutical companies on physicians, promotional techniques applied by medical representatives. These findings are useful for managers in pharmaceutical industry. They can be also useful in other industries such as medical equipment.Findings. Pharmaceutical companies are employing medical representatives widely, as the most effective and widely-applied promotion tool in Egypt.Practical Implications. Coordinate marketing management vision with pharmaceutical market real context will lead to synergism effect in utilizing medical representatives’ activities.

  13. Bi-directional causality in California's electricity and natural-gas markets

    International Nuclear Information System (INIS)

    Woo, Chi-Keung; Olson, Arne; Horowitz, Ira; Luk, Stephen

    2006-01-01

    The Granger instantaneous-causality test is applied to explore the potential causal relationships between wholesale electricity and natural-gas prices in California. The test shows these relationships to be bi-directional, and reveals California's electricity and natural-gas markets to be as inextricably intertwined as casual observation and theoretical considerations would suggest they ought to be. This meshing of markets exacerbated the effects of California's natural-gas crisis on the contemporaneous electricity crisis, while concurrently the electricity crisis may have contributed to the dysfunction in the national-gas market and helped to precipitate the natural-gas crisis. The finding supports an integrated approach, as opposed to a piecemeal approach, for formulating energy policy recommendations, not just in California but in the world at large

  14. Implementation of direct LSC method for diesel samples on the fuel market

    International Nuclear Information System (INIS)

    Krištof, Romana; Hirsch, Marko; Kožar Logar, Jasmina

    2014-01-01

    The European Union develops common EU policy and strategy on biofuels and sustainable bio-economy through several documents. The encouragement of biofuel's consumption is therefore the obligation of each EU member state. The situation in Slovenian fuel market is presented and compared with other EU countries in the frame of prescribed values from EU directives. Diesel is the most common fuel for transportation needs in Slovenia. The study was therefore performed on diesel. The sampling net was determined in accordance with the fuel consumption statistics of the country. 75 Sampling points were located on different types of roads. The quantity of bio-component in diesel samples was determined by direct LSC method through measurement of C-14 content. The measured values were in the range from 0 up to nearly 6 mass percentage of bio-component in fuel. The method has proved to be appropriate, suitable and effective for studies on the real fuel market. - Highlights: • The direct LSC method was tested and applied on real fuel samples from the Slovenian market. • The results of the study are comparable with the findings of official of EUROSTAT's report. • Comparison to other EU member states and EU directive prescription was performed

  15. Direct participation of electrical loads in the California independent system operator markets during the Summer of 2000

    International Nuclear Information System (INIS)

    Marnay, Chris; Hamachi, Kristina S.; Khavkin, Mark; Siddiqui, Afzal S.

    2001-01-01

    California's restructured electricity markets opened on 1 April 1998. The former investor-owned utilities were functionally divided into generation, transmission, and distribution activities, all of their gas-fired generating capacity was divested, and the retail market was opened to competition. To ensure that small customers shared in the expected benefit of lower prices, the enabling legislation mandated a 10% rate cut for all customers, which was implemented in a simplistic way that fossilized 1996 tariff structures. Rising fuel and environmental compliance costs, together with a reduced ability to import electricity, numerous plant outages, and exercise of market power by generators drove up wholesale electricity prices steeply in 2000, while retail tariffs remained unchanged. One of the distribution/supply companies entered bankruptcy in April 2001, and another was insolvent. During this period, two sets of interruptible load programs were in place, longstanding ones organized as special tariffs by the distribution/supply companies and hastily established ones run directly by the California Independent System Operator (CAISO). The distribution/supply company programs were effective at reducing load during the summer of 2000, but because of the high frequency of outages required by a system on the brink of failure, customer response declined and many left the tariff. The CAISO programs failed to attract enough participation to make a significant difference to the California supply demand imbalance. The poor performance of direct load participation in California's markets reinforces the argument for accurate pricing of electricity as a stimulus to energy efficiency investment and as a constraint on market volatility

  16. Association of health profession and direct-to-consumer marketing with infant formula choice and switching.

    Science.gov (United States)

    Huang, Yi; Labiner-Wolfe, Judith; Huang, Hui; Choiniere, Conrad J; Fein, Sara B

    2013-03-01

    Infant formula is marketed by health professionals and directly to consumers. Formula marketing has been shown to reduce breastfeeding, but the relation with switching formulas has not been studied. Willingness to switch formula can enable families to spend less on formula. Data are from the Infant Feeding Practices Study II, a United States national longitudinal study. Mothers were asked about media exposure to formula information during pregnancy, receiving formula samples or coupons at hospital discharge, reasons for their formula choice at infant age 1 month, and formula switching at infant ages 2, 5, 7, and 9 months. Analysis included 1,700 mothers who fed formula at infant age 1 month; it used logistic regression and longitudinal data analysis methods to evaluate the association between marketing and formula choice and switching. Most mothers were exposed to both types of formula marketing. Mothers who received a sample of formula from the hospital at birth were more likely to use the hospital formula 1 month later. Mothers who chose formula at 1 month because their doctor recommended it were less likely to switch formula than those who chose in response to direct-to-consumer marketing. Mothers who chose a formula because it was used in the hospital were less likely to switch if they had not been exposed to Internet web-based formula information when pregnant or if they received a formula sample in the mail. Marketing formula through health professionals may decrease mothers' willingness to switch formula. © 2013, Copyright the Authors Journal compilation © 2013, Wiley Periodicals, Inc.

  17. Effectiveness of Marketing Mix Activities in Engineering Companies in the Czech Republic

    Directory of Open Access Journals (Sweden)

    Milichovský František

    2017-03-01

    Full Text Available The effectiveness of marketing activities has become important, especially in the industrial environment. In an industrial environment, there is a prerequisite for the success of strategic marketing objectives in relation to corporate strategy. The main aim of the paper is to determine whether the realization of marketing activities is influenced by corporate size. For this reason, a questionnaire survey was used, focusing on engineering companies operating in the Czech Republic. To process the results of the questionnaire survey, both basic types of descriptive statistics and Pearson’s chi-square test were used on the selected dataset. The data were processed using the statistical program IBM SPSS Statistics 22. The conclusions provide characteristics of the limitations of research and its potential further direction.

  18. Wildlife based business activities in Ogbe–Ijaw market of Delta state ...

    African Journals Online (AJOL)

    Wildlife based business activities in Ogbe–Ijaw market of Delta state, Nigeria. ... of procuring the products, channels for marketing the products, and risks involved in procuring wildlife products sold in the market. ... AJOL African Journals Online.

  19. Improvement of methodical approaches to higher schools' marketing activity assessment on the basis of Internet technologies application

    OpenAIRE

    Elizaveta E. Tarasova; Evgeny A. Shein

    2014-01-01

    The paper substantiates the necessity of higher schools marketing activity developing on the basis of Internet technologies; suggests the technique of comprehensive assessment of functioning and quality of the site as the main tool of marketing activity on the Internet, substantiates the stages of its implementation and provides the approbation results; suggests strategic directions for the improvement of functioning and quality improvement of a higher school site, which makes it possible to ...

  20. Insurance Market Activity and Economic Growth: Evidence from Nigeria

    Directory of Open Access Journals (Sweden)

    Philip Chimobi Omoke

    2012-04-01

    Full Text Available The focus of this study is to empirically assess insurance market activities in Nigeria withthe view to determining its impact on economic growth. The period of study was 1970- 2008, thestudy made use of insurance density measures (premium per capita as a measure for insurancemarket activity and real GDP for economic growth. It also employed control variables such asinflation and savings rate as other determinants ofgrowth. The Johansen cointegration and vectorerror correction approach was used to estimate therelationship between the variables. All thevariables used were stationary at first differenceand the result showed a long term relationshipexisting among the variables. The hallmark findingof this study is that the insurance sector did notreveal any positively and significant affect on economic growth in Nigeria within the period of study.The result shows a low insurance market activity inNigeria and that Nigerians have not fully embracethe insurance industry despite its importance to the growth of theeconomy.

  1. Newspaper advertising versus direct mail marketing in a family practice: a hands-on approach.

    Science.gov (United States)

    Godreau, C J

    1995-01-01

    This study compares newspaper advertising and direct mail marketing to attract private patients. Newsletter advertising was distributed to 92,251 homes throughout 1991 at a cost of $20,827.13. Newspaper advertising was conducted from August 28 to October 9, 1991 at a cost of $2,261.94. The newsletter attracted 101 new patients at a cost of $206.21 per patient and a mean response rate of 0.11%. No new patients were attracted through newspaper advertising.

  2. Foreign direct investment in the financial sector of emerging market economies

    OpenAIRE

    Bank for International Settlements

    2004-01-01

    Executive summary Foreign participation in the financial sectors of emerging market economies (EMEs) increased rapidly during the 1990s. It has continued to expand so far in this decade, on balance – although its pace fell somewhat following problems in Argentina in 2002 and the global slowdown in mergers and acquisitions. While banks accounted for the majority of financial sector foreign direct investment (FSFDI), they were joined during this period by securities and investment firms. In a n...

  3. Consumer Activities and Reactions to Social Network Marketing

    Directory of Open Access Journals (Sweden)

    Bistra Vassileva

    2017-06-01

    Full Text Available The purpose of this paper is to understand consumer behavioural models with respect to their reactions to social network marketing. Theoretical background is focused on online and social network usage, motivations and behaviour. The research goal is to explore consumer reactions to the exposure of social network marketing based on the following criteria: level of brand engagement, word-of-mouth (WOM referral behaviour, and purchase intentions. Consumers are investigated based on their attitudes toward social network marketing and basic socio-demographic covariates using data from a sample size of 700 Bulgarian respondents (age group 21–54 years, Internet users, urban inhabitants. Factor and cluster analyses are applied. It is found that consumers are willing to receive information about brands and companies through social networks. They like to talk in social networks about these brands and companies and to share information as well (factor 2, brand engagement. Internet users are willing to share information received through social network advertising (factor 1, wom referral behaviour but they would not buy a certain brand as a result of brand communication activities in social networks (factor 3, purchase intention. Several practical implications regarding marketing activities through social networks are drawn.

  4. ACOG Committee Opinion No. 409: Direct-to-consumer marketing of genetic testing.

    Science.gov (United States)

    2008-06-01

    Marketing of genetic testing, although similar to direct-to-consumer advertising of prescription drugs, raises additional concerns and considerations. These include issues of limited knowledge among patients and health care providers of available genetic tests, difficulty in interpretation of genetic testing results, lack of federal oversight of companies offering genetic testing, and issues of privacy and confidentiality. Until all of these considerations are addressed, direct or home genetic testing should be discouraged because of the potential harm of a misinterpreted or inaccurate result.

  5. Transforming the energy efficiency market in California: Key findings, lessons learned and future directions from California's market effects studies

    International Nuclear Information System (INIS)

    Vine, Edward

    2013-01-01

    In the last three years, the California Institute for Energy and Environment (CIEE), along with the California Public Utilities Commission (CPUC), managed three market effects studies that were funded by the CPUC. This paper summarizes the key findings from these studies that focused on compact fluorescent lamps (CFLs), residential new construction (RNC), and high bay lighting (HBL), with a particular focus on changes to California's market effects evaluation protocol and lessons learned during the evaluation of market effects. This paper also summarizes the key results from a survey that was conducted by CIEE in February 2011 to determine what additional studies should be conducted in the evaluation of market effects. - Highlights: • We summarize three market effects studies and provide lessons learned. • Collect baseline market data as early as possible and throughout program lifecycle. • Estimate market effects throughout a program's lifecycle. • Require hypothesis testing as part of the evaluation. • Include elements of market effects evaluation in other program evaluations

  6. Economic analysis of direct hydrogen PEM fuel cells in three near-term markets

    International Nuclear Information System (INIS)

    Mahadevan, K.; Stone, H.; Judd, K.; Paul, D.

    2007-01-01

    Direct hydrogen polymer electrolyte membrane fuel cells (H-PEMFCs) offer several near-term opportunities including backup power applications in state and local agencies of emergency response; forklifts in high throughput distribution centers; and, airport ground support equipment. This paper presented an analysis of the market requirements for introducing H-PEMFCs successfully, as well as an analysis of the lifecycle costs of H-PEMFCs and competing alternatives in three near-term markets. It also used three scenarios as examples of the potential for market penetration of H-PEMFCs. For each of the three potential opportunities, the paper presented the market requirements, a lifecycle cost analysis, and net present value of the lifecycle costs. A sensitivity analysis of the net present value of the lifecycle costs and of the average annual cost of owning and operating each of the H-PEMFC opportunities was also conducted. It was concluded that H-PEMFC-powered pallet trucks in high-productivity environments represented a promising early opportunity. However, the value of H-PEMFC-powered forklifts compared to existing alternatives was reduced for applications with lower hours of operation and declining labor rates. In addition, H-PEMFC-powered baggage tractors in airports were more expensive than battery-powered baggage tractors on a lifecycle cost basis. 9 tabs., 4 figs

  7. Socioeconomic influences on the effects of a genetic testing direct-to-consumer marketing campaign.

    Science.gov (United States)

    Bowen, D J; Harris, J; Jorgensen, C M; Myers, M F; Kuniyuki, A

    2010-01-01

    Direct-to-consumer marketing of genetic tests is beginning to appear in select markets, and little independent evaluation has been conducted on the effects of this marketing on consumer attitudes or behavior. The purpose of this paper is to identify the effects of socioeconomic status on women's reactions to such a campaign, including knowledge of the test, perceptions of personal risk, communications with others about the test, and interest in pursuing the test. The only United States provider of genetic testing for breast and ovarian cancer susceptibility (BRCA1/2 testing) conducted a pilot marketing campaign that targeted women aged 25-54 and their health care providers in 2 cities, Atlanta, Ga., and Denver, Colo. The design for the evaluation was a post campaign consumer survey, based on a cross-sectional stratified random sample of women in the 2 intervention sites and 2 comparison sites. The campaign had no differential impact by socioeconomic status. However, there was a consistent relationship between socioeconomic status and several outcome variables, including knowledge of the test, beliefs about the test, and desire to know about genetic risk. These data indicate that socioeconomic status may play a role in uptake of genetic services, regardless of response to a media campaign. Copyright 2009 S. Karger AG, Basel.

  8. Application of the Beta Coefficient in the Market of Direct residential Real Estate Investments

    Directory of Open Access Journals (Sweden)

    Wolski Rafał

    2014-07-01

    Full Text Available The beta coefficient is one of the most popular indices used in contemporary finances. Despite the fact that there are justified doubts connected with its application, it is currently difficult to imagine a situation in which the cost of capital would be calculated without the use of the CAPM model. Thus, an attempt at answering the question whether and to what degree beta may be used in the real estate market constitutes an interesting problem. This is because on the one hand, the formal structure suggests that beta should not be used for assets which are not included in the benchmark but, on the other hand, such a benchmark should, at least theoretically, contain all market assets. Therefore, a decision was made to have a closer look at this issue, with the analysis of the possibility of using the beta coefficient in the residential real estate market set as the objective. Using the database of prices in the direct real estate investment created by the NBP, a comparison was conducted with regard to features of undertaken investments on the basis of an analysis of systematic risk calculated using selected indices available on the Polish market.

  9. An Impact of Reverse Logistics Activities on Marketing Communication

    Directory of Open Access Journals (Sweden)

    František Milichovský

    2017-01-01

    Full Text Available The topic of reverse logistics has become very actual due the requirements of highly competitive market. This importance is made by significance of condition for environment-friendly production and purchasing around the world. Individual activities, which are included in reverse logistics, support entrepreneurs in their competitiveness to other companies and to own customers. The objective of the paper is to find relationship between marketing communication tool and activities of reverse logistics on behaviour of final customers in Czech Republic. A theoretical background from the area of reverse logistics supports this approach with data from primary research collected by the author. A data from primary research was used. The entire primary research focused on the evaluation of customers’ perception in the area of reverse logistics in the Czech Republic by a questionnaire survey. Sample population was created by 1266 consumers’ respondents, which were chosen in random way. There were returned questionnaires from 332 respondents. Questionnaire itself was distributed by only platform, during June 2016. The research itself was aimed at a random chosen group of people in the Czech Republic. Findings of the research shows connection of individual activities of reverse logistics and individual communication tools, which are well-accepted on customer side. The result of the research can be used for the companies that operate in the Czech or Central European market.

  10. Employers and the Implementation of Active Labor Market Policies

    Directory of Open Access Journals (Sweden)

    Thomas Bredgaard

    2016-03-01

    Full Text Available Active labor market policies (ALMPs are an important instrument for governments in dealing with the new challenges of globalization, flexibilization, and individualization of labor markets. Politics and research has focused on the supply-side of the labor market, that is, regulating the rights and obligations of the target groups of ALMPs (mainly unemployed and inactive persons. The role and behavior of employers is under-researched and under-theorized in the vast literature on ALMPs and industrial relations. In this article, we analyze ALMPs from the employers’ perspective by examining the determinants of firms’ participation in providing wage subsidy jobs for the unemployed. First, we examine the historical background to the introduction and development of wage subsidy schemes as an important ALMP instrument in Denmark. Second, we derive theoretical arguments and hypotheses about employers’ participation in ALMPs from selected theories. Third, we use data from a survey of Danish firms conducted in 2013 to characterize the firms that are engaged in implementing wage subsidy jobs and hypotheses are tested using a binary logistical regression to establish why firms voluntarily engage in reintegrating unemployed back into the labor market. We find that the firms which are most likely to participate in the wage subsidy scheme are characterized by many unskilled workers, a higher coverage of collective agreements, a deteriorating economic situation, a Danish ownership structure, and are especially found in the public sector. This shows that the preference formation of firms is more complex than scholars often assume.

  11. Geothermal direct heat use: Market potential/penetration analysis for Federal Region 9

    Science.gov (United States)

    Powell, W. (Editor); Tang, K. (Editor)

    1980-01-01

    A preliminary study was made of the potential for geothermal direct heat use in Arizona, California, Hawaii, and Nevada (Federal Region 9). An analysis was made of each state to: (1) define the resource, based on the latest available data; (2) assess the potential market growth for geothermal energy; and (3) estimate the market penetration, projected to 2020. Findings of the study include the following: (1) Potentially economical hydrothermal resources exist in all four states of the Region: however, the resource data base is largely incomplete, particularly for low to moderate temperature resources. (2) In terms of beneficial heat, the total hydrothermal resource identified so far for the four states is on the order of 43 Quads, including an estimated 34 Quads of high temperature resources which are suitable for direct as well as electrical applications. (3) In California, Hawaii, and Nevada, the industrial market sector has somewhat greater potential for penetration than the residential/commercial sector. In Arizona, however, the situation is reversed, due to the collocation of two major metropolitan areas (Phoenix and Tucson) with potential geothermal resources.

  12. Direct-to-consumer marketing of evidence-based psychological interventions: introduction.

    Science.gov (United States)

    Santucci, Lauren C; McHugh, R Kathryn; Barlow, David H

    2012-06-01

    The dissemination and implementation of evidence-based psychological interventions (EBPIs) to service provision settings has been a major challenge. Most efforts to disseminate and implement EBPIs have focused on clinicians and clinical systems as the consumers of these treatments and thus have targeted efforts to these groups. An alternative, complementary approach to achieve more widespread utilization of EBPIs is to disseminate directly to patients themselves. The aim of this special section is to explore several direct-to-consumer (i.e., patient) dissemination and education efforts currently underway. This manuscript highlights the rationale for direct-to-patient dissemination strategies as well as the application of marketing science to dissemination efforts. Achieving greater access to EBPIs will require the use of multiple approaches to overcome the many and varied barriers to successful dissemination and implementation. Copyright © 2011. Published by Elsevier Ltd.

  13. Effect of direct neuroradiologist participation in physician marketing on imaging volumes in outpatient radiology.

    Science.gov (United States)

    Grignon, L; Keiper, M; Vavricek, J; Horsley, W; Murphy, R; Grignon, A; Yu, F

    2014-08-01

    Over the past several years, decreased demand for and increased supply of imaging services has increased competition among outpatient imaging centers in the United States. This study hypothesizes that using a radiology sales representative and neuroradiologist as a team in marketing and sales will increase imaging referrals in outpatient imaging. From January to December 2009, baseline monthly physician referral data of CT and MR scans of 19 referring clinicians (neurologists, neurosurgeons, and anesthesiologists) to an outpatient radiology group were collected. During that time, a nonphysician radiology sales representative visited the referring clinicians' offices every 2 weeks. From January to June 2010, the same radiology sales representative visited the referring clinicians' offices every 2 weeks but was accompanied by a neuroradiologist once a month. From July 2010 to June 2011, the same radiology sales representative visited the referring clinicians' offices twice a month without a neuroradiologist. Cross-sectional imaging referral volumes were approximately 2.5 times greater during the 6-month period using the neuroradiologist for direct physician-to-physician marketing when compared with the volumes achieved with the sales representative alone, and continued neuroradiologist involvement in marketing and sales is required to maintain referral volumes over time. The impact on imaging referral volumes during the 6-month use of the neuroradiologist for direct physician-to-physician marketing in this study supports the assertion that neuroradiologist visits are an important element in establishing and maintaining a relationship with the referring clinician's office and thereby maximizing imaging referrals. © 2014 by American Journal of Neuroradiology.

  14. Instruments to stimulate activation of older persons on labor market

    Directory of Open Access Journals (Sweden)

    Klaudia Lucius

    2015-03-01

    Full Text Available The topic of ageing society and its influence on shaping economy is one of the priorities in political discussions nowadays.  The trend of increasing population of 50+ years old people is visible in most of the highly developed European countries. This situation induces countries with changing demographical structure to implement solutions that will extend the job activity of people in the immobile age. The best example is Germany, where the introduction of structural reforms in the labor market employment in the 55+ group increased in 10 years by 20%.  Effective management of the community of older people is necessary to keep the balance in economy. Many examples of good case practices from chosen European countries point an important role of education in this process. Education is a tool that aims to support older people in functioning on the job market and increase employers’ awareness of changes and solutions that need to be implemented in their companies. Customized forms of employment are another instrument of increasing job activity of older people. They let employers adjust the time, place of work, job description and form of payment according to the employer’s and employee’s preferences. Though, the most significant instrument is reduction of unemployment benefits for people who are qualified to take job activity. In this case one of the solutions is applying temporary benefits that stimulate active job hunting. The mentioned activities, to ensure their efficiency, should be supported by adequate law regulations.

  15. Speculative and hedging activities in the European carbon market

    International Nuclear Information System (INIS)

    Lucia, Julio J.; Mansanet-Bataller, Maria; Pardo, Ángel

    2015-01-01

    We explore the dynamics of the speculative and hedging activities in European futures carbon markets by using volume and open interest data. A comparison of the three phases in the European Union Emission Trading Scheme (EU ETS) reveals that (i) Phase II of the EU ETS seems to be the most speculative phase to date and (ii) the highest degree of speculative activity for every single phase occurs at the moment of listing the contracts for the first time. A seasonality analysis identifies a higher level of speculation in the first quarter of each year, related to the schedule of deadlines of the EU ETS. In addition, a time series analysis confirms that most of the speculative activity each year occurs in the front contract, whereas the hedging demand concentrates in the second-to-deliver futures contract. -- Highlights: •This study explores the evolution of speculative and hedging activities in futures carbon markets by using volume and open interest data. •Phase II of the EU ETS seems to be the most speculative phase to date. •A seasonality analysis identifies a higher level of speculation in the first quarter of each year. •Most of the speculative activity occurs in the front contract. •The hedging demand concentrates in the second-to-deliver futures contract

  16. Costs and benefits of Danish active labour market programmes

    DEFF Research Database (Denmark)

    Jespersen, Svend; Munch, Jakob Roland; Skipper, Lars

    2008-01-01

    Since 1994, unemployed workers in the Danish labour market have participated in active labour market programmes on a large scale. This paper contributes with an assessment of costs and benefits of these programmes. Long-term treatment effects are estimated on a very detailed administrative dataset...... prospects in the long run. When the cost side is taken into account, private and public job training still come out with surplusses, while classroom training leads to a deficit....... by propensity score matching. For the years 1995 - 2005 it is found that private job training programmes have substantial positive employment and earnings effects, but also public job training ends up with positive earnings effects. Classroom training does not significantly improve employment or earnings...

  17. Market risk stress testing for internationally active financial institutions

    Directory of Open Access Journals (Sweden)

    Marković Petar

    2011-01-01

    Full Text Available The paper develops a comprehensive framework for market risk stress testing in internationally active financial institutions. We begin by defining the scope and type of the stress test and explaining how to select risk factors and the stress time horizon. We then address challenges related to data gathering, followed by in-depth discussion of techniques for developing realistic shock scenarios. Next the process of shock application to a particular portfolio is described, followed by determination of portfolio profit and loss. We conclude by briefly discussing the issue of assigning probability to stress scenarios. We illustrate the framework by considering the development of a ‘worst case’ scenario using global financial market data from Thomson Reuters Datastream.

  18. Active Desiccant-Based Preconditioning Market Analysis and Product Development

    Energy Technology Data Exchange (ETDEWEB)

    Fischer, J.

    2001-01-11

    The Phase 1 report (ORNL/Sub/94-SVO44/1), completed earlier in this program, involved a comprehensive field survey and market analysis comparing various specialized outdoor air handling units. This initial investigation included conventional cooling and reheat, conventional cooling with sensible recovery, total energy recovery systems (passive desiccant technology) and various active desiccant systems. The report concluded that several markets do promise a significant sales opportunity for a Climate Changer-based active desiccant system offering. (Climate Changer is a registered trademark of Trane Company.) This initial market analysis defined the wants and needs of the end customers (design engineers and building owners), which, along with subsequent information included in this report, have been used to guide the determination of the most promising active desiccant system configurations. This Phase 2 report begins with a summary of a more thorough investigation of those specific markets identified as most promising for active desiccant systems. Table 1 estimates the annual sales potential for a cost-effective product line of active desiccant systems, such as that built from Climate Changer modules. The Product Development Strategy section describes the active desiccant system configurations chosen to best fit the needs of the marketplace while minimizing system options. Key design objectives based on market research are listed in this report for these active desiccant systems. Corresponding performance goals for the dehumidification wheel required to meet the overall system design objectives are also defined. The Performance Modeling section describes the strategy used by SEMCO to design the dehumidification wheels integrated into the prototype systems currently being tested as part of the U.S. Department of Energy's Advanced Desiccant Technology Program. Actual performance data from wheel testing was used to revise the system performance and energy analysis

  19. Diversification as the strategic direction of foreign economic activity

    Directory of Open Access Journals (Sweden)

    Yu.I. Dozorova

    2015-12-01

    Full Text Available The issue of diversification, diversification of exports and imports, diversification of foreign trade. Determined the importance of diversification strategy to improve economic performance and proved that diversification allows the flexibility to respond to changing market opportunities and reduce the risks that may occur during production specialization. With the diversification of the company reinforce its competitive position in the market. The concept of diversification is used in the formulation of portfolio strategy as one of the four components, namely a vector or direction of future growth areas of the company. The proposed provisions, by which we can achieve a positive result. Proved that by diversifying, the company improves its economic performance.

  20. Integrating Sustainability into the Marketing Curriculum: Learning Activities that Facilitate Sustainable Marketing Practices

    Science.gov (United States)

    Borin, Norm; Metcalf, Lynn

    2010-01-01

    In response to political, social, and competitive forces, many firms are developing sustainable marketing strategies. Marketing educators can play an important role in assisting these firms by developing curricula that build the knowledge and skills required to enable marketing graduates to contribute to sustainable marketing efforts. Marketing…

  1. The directive on ''internal market of electric power'': a satisfactory balance

    International Nuclear Information System (INIS)

    1996-01-01

    The european directive on the ''internal market for electric power'' has allowed for the first time the implementation of harmonized regulations among european partners concerning the operation of electric utilities and systems in Europe, while taking into consideration the subsidiarity principles to which France is very much attached and finding an equilibrium between the status-quo based on national or regional monopolies and a global deregulation inspired by ultra-liberal views coming from Britain or the US. The main consequences on France's energy policy and organization are discussed

  2. Implementation of the European directive for the market of negotiable CO2 emission permits

    International Nuclear Information System (INIS)

    Coussy, P.

    2004-01-01

    The European directive 87/2003/CE, establishing a system of exchange of greenhouse gas emission quotas, was adopted on July 22, 2003. Before the opening of the gas market on July 1, 2005, the industrialists will have to integrate in their strategic development plan the existence of a new financial asset: the CO 2 quota. At a time when all member states are preparing their 'climate plan', a given number of CO 2 emission quotas will be assigned to industrialists. They will have to stay below these quotas otherwise financial sanctions will be imposed. (J.S.)

  3. Using aspen for artist stretcher frames: adding value through quality service, direct marketing, and careful material selection

    Science.gov (United States)

    Chris Polson

    2001-01-01

    Aspen wood, when carefully selected and kiln dried, makes excellent stock for artist stretcher frames. Direct marketing techniques including the Internet and word of mouth give access to national markets, providing a more diverse and stable customer base for operations from a rural area. High-quality service, as shown by product performance and rapid order fulfillment...

  4. Direct-to-consumer marketing of psychological treatments: A randomized controlled trial.

    Science.gov (United States)

    Gallo, Kaitlin P; Comer, Jonathan S; Barlow, David H; Clarke, Roberta N; Antony, Martin M

    2015-10-01

    Although direct-to-consumer (DTC) marketing of pharmacologic interventions is effective and common, similar approaches have yet to be evaluated in the promotion of psychological treatments (PTs). This is the first randomized controlled trial evaluating the potential of DTC marketing of PTs. Participants (N = 344; 75.0% female, mean age = 18.6 years, 48.5% non-Hispanic White) were randomly assigned to consume one of four extended commercial campaigns embedded within unrelated programming across 3 weeks. The four campaign conditions were a PT campaign, a PT informing about medication side effects campaign, a medication campaign, and a neutral campaign. Attitudes about and intention to seek psychological treatment were assessed prior to campaign exposure (T1), 1 week following the final week of campaign exposure (T2), and at a 3-month follow-up evaluation (T3). The percentage of participants who newly intended psychological treatment at T2 or T3 differed by condition, with those assigned to the PT campaign slightly more likely to have intended to receive psychological treatment at T2 or T3 than those in other conditions. Baseline reports of emotional symptoms moderated the effect of condition on attitudes toward PT and perceived likelihood of seeking treatment in the future. Findings support the preliminary utility of DTC marketing of psychological treatments. Increasing consumer knowledge of PTs may be a worthwhile complement to current dissemination and implementation efforts aimed at promoting the uptake of PTs in mental health care. (c) 2015 APA, all rights reserved).

  5. Marketing activities in the area of micronization services

    Directory of Open Access Journals (Sweden)

    Sołtysik Barbara

    2016-12-01

    Full Text Available Under conditions of constantly growing competition, what is becoming a key problem is keeping the previously acquired clients. Their trust in the provider and regularly repeated purchases are an expression of the efficiency of marketing activities conducted by companies. What is becoming a measure of success is the satisfaction and loyalty of buyers. Companies spend a lot of money to attract clients and the competition keeps trying to take away their clients. A lost client means not just the loss of a future order – this is the loss of revenues equal to the value of all products which a particular buyer could purchase in his entire life. On top of that comes the cost of acquiring new client to replace the old one. TARP research shows that the cost of acquiring a new client is five times higher than the cost of pleasing an existing client (Kotler, 2006. In the publication the significance of the relations with the client are discussed with regard to efficient marketing strategy. Moreover, the results of client satisfaction surveys and market analysis taking into consideration the revenues from sale of services in the area of micronization are presented.

  6. CONTEMPORARY DEVELOPMENTS OF THE MARKETING ORIENTATION AND ACTIVITY

    Directory of Open Access Journals (Sweden)

    Ileana (BĂDULESCU ANASTASE

    2016-07-01

    Full Text Available Marketing is a new activity, whose premises for emergence must be sought at the very beginning of the 20th century. It had a slow development, localized within a country with a strong market economy. The term ‘strategy’ represents the title of one of the ten supreme magistrates, who used military force during the time of confrontations. Currently, ‘strategos’ means the planning of the enemies’ destruction by using resources, and the term ‘strategy’ is limited to the phrase. A more thorough analysis of the notion may be summed up in five key factors: plan, strategy, behavioural model, position and perspective. After the 1950s - 1960s, marketing experiences an explosive growth, being included among the preoccupations of companies from economies with different structures and degrees of development. (http://www.academia.edu/11461407/Bazele_...The USA is where strong favourable factors, such as the industrial revolution, the division of labour, the increased distances between producers and traders and the population explosion etc., appeared.

  7. Impact of Foreign Direct Investments on Unemployment in Emerging Market Economies: A Co-integration Analysis

    Directory of Open Access Journals (Sweden)

    Yilmaz Bayar

    2017-09-01

    Full Text Available Purpose: The goal of the paper is to investigate the long run effect of both foreign direct investments and domestic investments on the unemployment in 21 emerging economies over the period 1994-2014. Design/methodology/approach: The effect of domestic and foreign direct investments on unemployment was investigated via panel data analysis. First tests of cross-section dependence and homogeneity were conducted, and then the stationarity of the series was analyzed with Pesaran's (2007 CIPS unit root test. The long run relationship among the series was examined with Westerlund-Durbin-Hausman's (2008 co -integration test. Finally, we estimated the long run coefficients with the Augmented Mean Group (AMG estimator. Findings: The empirical findings revealed a co-integrating relationship among domestic investments, foreign direct investments, and unemployment. Furthermore, foreign direct investment inflows affected the unemployment positively in the long term, but domestic investments affected the unemployment negatively. Originality/value: This study can be considered as one of the early studies researching the long run interaction between domestic investments, foreign direct investments and unemployment for the sample of emerging market economies. Furthermore, the findings are very meaningful for policymakers in the design the economic policies for decreasing unemployment.

  8. Recent activities and trend in the uranium market

    International Nuclear Information System (INIS)

    Kwasny, R.; Aul, F.; Lohrey, K.

    2007-01-01

    Concerns about the impact of hydrocarbon use on climate and global warming are significantly growing. Furthermore, we are all well aware that security of supply is increasingly an issue. In this context, it is now principally recognised that nuclear energy has to be back on the agenda. All in all, the prospects for the nuclear power industry and thus for the uranium activities is very positive for the coming years. The changes that have taken place in the international uranium market during the past several years are remarkable. Since 2002, the uranium prices have increased more than tenfold. The spot market price of uranium began an increase from about USD 9/lb U 3 O 8 in mid 2001 following a fire at the Olympic Dam mill (Australia) in October 2001 and was propelled in subsequent years by a series of interrupting events, such as the mine shaft flooding at the McArthur River mine (Canada) in April 2003, the threat of the early shutdown of the Roessing mine (Namibia) and the Ranger mine (Australia) in 2003, the decision of Techsnabexport (Tenex, Russia) in October 2003 to terminate sales of UF6 to the US trading company Globe Nuclear Services and Supply GNSS Ltd. (GNSS), and finally the complete flooding at the developing Cigar Lake mine (Canada) in October 2006. With the emergence of hedge funds and investors, that began in late 2004, increased uranium demand and upward pressure on market prices were further stimulated. What about the recent events and trends in the uranium industry? Are the uranium producers and the utilities well prepared to meet all the challenges associated with developments in the uranium business? And what about the risks, uncertainties and other factors that could affect the developments in the uranium industry and uranium markets? (orig.)

  9. Child-directed marketing inside and on the exterior of fast food restaurants.

    Science.gov (United States)

    Ohri-Vachaspati, Punam; Isgor, Zeynep; Rimkus, Leah; Powell, Lisa M; Barker, Dianne C; Chaloupka, Frank J

    2015-01-01

    Children who eat fast food have poor diet and health outcomes. Fast food is heavily marketed to youth, and exposure to such marketing is associated with higher fast food consumption. To examine the extent of child-directed marketing (CDM) inside and on the exterior of fast food restaurants. Data were collected from 6,716 fast food restaurants located in a nationally representative sample of public middle- and high-school enrollment areas in 2010, 2011, and 2012. CDM was defined as the presence of one or more of seven components inside or on the exterior of the restaurant. Analyses were conducted in 2014. More than 20% of fast food restaurants used CDM inside or on their exterior. In multivariate analyses, fast food restaurants that were part of a chain, offered kids' meals, were located in middle- (compared to high)-income neighborhoods, and in rural (compared to urban) areas had significantly higher odds of using any CDM; chain restaurants and those located in majority black neighborhoods (compared to white) had significantly higher odds of having an indoor display of kids' meal toys. Compared to 2010, there was a significant decline in use of CDM in 2011, but the prevalence increased close to the 2010 level in 2012. CDM inside and on the exterior of fast food restaurants is prevalent in chain restaurants; majority black communities, rural areas, and middle-income communities are disproportionately exposed. The fast food industry should limit children's exposure to marketing that promotes unhealthy food choices. Copyright © 2015 American Journal of Preventive Medicine. Published by Elsevier Inc. All rights reserved.

  10. [Direct-to-consumer genetic testing through Internet: marketing, ethical and social issues].

    Science.gov (United States)

    Ducournau, Pascal; Gourraud, Pierre-Antoine; Rial-Sebbag, Emmanuelle; Bulle, Alexandre; Cambon-Thomsen, Anne

    2011-01-01

    We probably did not anticipate all the consequences of the direct to consumer genetic tests on Internet, resulting from the combined skills of communication and genomic advances. What are the commercial strategies used by the companies offering direct-to-consumer genetic tests on Internet and what are the different social expectations on which they focus? Through a quantitative and qualitative analysis of the web sites offering such tests, it seems that these companies target a triple market based on: the "healthism" which raises health and hygiene to the top of the social values; the contemporary demands of the users to become actual actors of health decisions; and finally on the need for bio-social relationships. These three commercial strategies underlie various ethical and societal issues justifying a general analysis.

  11. The Impact of Active Labour Market Policy on Post-Unemployment Outcomes

    DEFF Research Database (Denmark)

    Blasco, Sylvie; Rosholm, Michael

    While job search theory predicts that active labour market policies (ALMPs) can affect post-unemployment outcomes, empirical evaluations investigating transition rates have mostly focused on the impact of ALMPs on exit rates from the current unemployment spell. We use a social experiment, which w......, the positive impact of the treatment becomes smaller but remains significant. 80% of the global impact of intensification acts through the direct channel for men.......While job search theory predicts that active labour market policies (ALMPs) can affect post-unemployment outcomes, empirical evaluations investigating transition rates have mostly focused on the impact of ALMPs on exit rates from the current unemployment spell. We use a social experiment, which...... was conducted in Denmark in 2005-6, to investigate the effects of a dramatic intensification of ALMPs on reemployment stability. We investigate the nature of this impact. We estimate a duration model with lagged duration dependence to separately identify "indirect" (via shorter unemployment duration...

  12. Alcohol Marketing on Twitter and Instagram: Evidence of Directly Advertising to Youth/Adolescents.

    Science.gov (United States)

    Barry, Adam E; Bates, Austin M; Olusanya, Olufunto; Vinal, Cystal E; Martin, Emily; Peoples, Janiene E; Jackson, Zachary A; Billinger, Shanaisa A; Yusuf, Aishatu; Cauley, Daunte A; Montano, Javier R

    2016-07-01

    Assess whether alcohol companies restrict youth/adolescent access, interaction, and exposure to their marketing on Twitter and Instagram. Employed five fictitious male and female Twitter (n = 10) and Instagram (n = 10) user profiles aged 13, 15, 17, 19 and/or 21. Using cellular smartphones, we determined whether profiles could (a) interact with advertising content-e.g. retweet, view video or picture content, comment, share URL; and/or (b) follow and directly receive advertising material updates from the official Instagram and Twitter pages of 22 alcohol brands for 30 days. All user profiles could fully access, view, and interact with alcohol industry content posted on Instagram and Twitter. Twitter's age-gate, which restricts access for those under 21, successfully prevented underage profiles from following and subsequently receiving promotional material/updates. The two 21+ profiles collectively received 1836 alcohol-related tweets within 30 days. All Instagram profiles, however, were able to follow all alcohol brand pages and received an average of 362 advertisements within 30 days. The quantity of promotional updates increased throughout the week, reaching their peak on Thursday and Friday. Representatives/controllers of alcohol brand Instagram pages would respond directly to our underage user's comments. The alcohol industry is in violation of their proposed self-regulation guidelines for digital marketing communications on Instagram. While Twitter's age-gate effectively blocked direct to phone updates, unhindered access to post was possible. Everyday our fictitious profiles, even those as young as 13, were bombarded with alcohol industry messages and promotional material directly to their smartphones. © The Author 2015. Medical Council on Alcohol and Oxford University Press. All rights reserved.

  13. A mixed-method examination of food marketing directed towards children in Australian supermarkets.

    Science.gov (United States)

    Campbell, Sarah; James, Erica L; Stacey, Fiona G; Bowman, Jennifer; Chapman, Kathy; Kelly, Bridget

    2014-06-01

    The purpose of this study was to determine the prevalence of children's food requests, and parents' experiences of food marketing directed towards children, in the supermarket environment. A mixed-method design was used. Firstly, intercept interviews were conducted with parents accompanied by a child/children on exiting supermarkets (sampled from a large regional centre in Australia). Parents were asked about the prevalence and types of food requests by child/children during their supermarket visit and whether they purchased these foods. Secondly, focus groups (n = 13) and telephone interviews (n = 3) were conducted exploring parents' experiences of supermarket shopping with children and the impact of child-directed marketing. Of the 158 intercept survey participants (30% response rate), 73% reported a food request during the supermarket visit. Most requested food items (88%) were unhealthy foods, with chocolate/confectionery being the most common food category requested (40%). Most parents (70%) purchased at least one food item requested during the shopping trip. Qualitative interviews identified four themes associated with food requests and prompts in the supermarket: parents' experience of pester power in the supermarket; prompts for food requests in the supermarket; parental responses to pestering in the supermarket environment, and; strategies to manage pestering and minimize requests for food items. Food requests from children are common during supermarket shopping. Despite the majority of the requests being unhealthy, parents often purchase these foods. Parents reported difficulties dealing with constant requests and expressed desire for environmental changes including confectionery-free checkouts, minimization of child friendly product placement and reducing children's exposure to food marketing.

  14. Implementation of direct LSC method for diesel samples on the fuel market.

    Science.gov (United States)

    Krištof, Romana; Hirsch, Marko; Kožar Logar, Jasmina

    2014-11-01

    The European Union develops common EU policy and strategy on biofuels and sustainable bio-economy through several documents. The encouragement of biofuel's consumption is therefore the obligation of each EU member state. The situation in Slovenian fuel market is presented and compared with other EU countries in the frame of prescribed values from EU directives. Diesel is the most common fuel for transportation needs in Slovenia. The study was therefore performed on diesel. The sampling net was determined in accordance with the fuel consumption statistics of the country. 75 Sampling points were located on different types of roads. The quantity of bio-component in diesel samples was determined by direct LSC method through measurement of C-14 content. The measured values were in the range from 0 up to nearly 6 mass percentage of bio-component in fuel. The method has proved to be appropriate, suitable and effective for studies on the real fuel market. Copyright © 2014 Elsevier Ltd. All rights reserved.

  15. PARTICULARITIES OF THE MARKETING ACTIVITY IN THE INSURANCE INDUSTRY

    Directory of Open Access Journals (Sweden)

    Pop Nicolae Al.

    2009-05-01

    Full Text Available In the insurance industry there is a new way of thinking which determined the passage from transactional marketing to a holistic marketing concept. In this paper five key elements of holistic marketing are presented: relationship marketing, integrated mar

  16. Methods of evaluating performance in controlling marketing,activities

    OpenAIRE

    Codruţa Dura

    2002-01-01

    There are specific methods for assessing and improving the effectiveness of a marketing strategy. A marketer should state in the marketing plan what a marketing strategy is supposed to accomplish. These statements should set forth performance standards, which usually are stated in terms of profits, sales, or costs

  17. Teaching Direct Marketign and Small Farm Viability, 2nd Edition. Unit 2 - Overview of Produce Marketing

    OpenAIRE

    2015-01-01

    The choice of a produce marketing channel is one of the most critical decisions produce farmers must make. This unit introduces students to the history of produce marketing and provides information on the most common marketing options. Lecture 1 provides an historical overview and discusses the changes growers made to their marketing practices after the advent of supermarkets and 20th century technology. It also introduces Agricultural Marketing Orders and their unique role in market...

  18. ACTIVE MARKETING STRATEGY IN THE EDUCATION MARKET:BREAKTHROUGH POSITIONING STRATEGY IN PROMOTING UNIVERSITY’S INNOVATIONS

    OpenAIRE

    Pashkus N.A; Pashkus V.

    2013-01-01

    The article discusses the possibility of using active marketing strategies for promoting the results of university’s innovations. Benefits, that can be obtained by university through its strategy of breakthrough positioning explored

  19. Management of Formalised Marketing and Media Activities in Outsourcing Companies in the Age of Competitiveness, with Particular Emphasis on Contemporary Marketing Approach

    Directory of Open Access Journals (Sweden)

    Kozakowski Łukasz

    2015-10-01

    Full Text Available The article outlines the issues related to the topic of management of formalised marketing and media activities in outsourcing companies in the age of competitiveness, with particular emphasis on contemporary marketing approach. General management of the organisation and management of marketing and media activities, particularly in their formalised form, both have a significant effect on improving company competitiveness in the market. Outsourcing companies constitute a specific sector of services which without a very well-functioning marketing and media activities would not be able to operate and develop in the market. The article presents selected aspects connected with the management of marketing and media activities, with particular emphasis on formalisation of marketing activities in outsourcing companies. The analysis presented below focuses on the efficiency of the implemented formalisation of marketing and media activities in outsourcing companies in relation to their competitiveness, with special recognition of contemporary marketing approach.

  20. Marketing.

    Science.gov (United States)

    Chambers, David W

    2010-01-01

    There is not enough marketing of dentistry; but there certainly is too much selling of poor quality service that is being passed off as dentistry. The marketing concept makes the patient and the patients' needs the ultimate criteria of marketing efforts. Myths and good practices for effective marketing that will promote oral health are described under the traditional four "Ps" categories of "product" (best dental care), "place" (availability), "promotion" (advertising and other forms of making patients aware of available services and how to use them), and "price" (the total cost to patients of receiving care).

  1. The characteristic of marketing macro environment of European developing countries and Ukraine for company's marketing activity

    OpenAIRE

    Peresadko, Galina; Bakastov, Ihor

    2013-01-01

    Іn the report the comparative analysis of different European macro-marketing in developing countries and Ukraine. The analysis of the demographic, economic, natural, technological, political and cultural factors. Also the perspectives for Ukraine's marketing macro environment.

  2. Teaching Direct Marketing and Small Farm Viability: Resources for Instructors, 2nd Edition. Unit 5 - Marketing Basics

    OpenAIRE

    2015-01-01

    Marketing is often the most daunting task for beginning farmers, and with competition increasing in the organic sector, it has become an even more essential component of a farm’s overall business plan. Implementing a successful marketing plan requires a set of analytical and human relations skills that are distinct from but that compliment those used in production agriculture. Ongoing growth in the organic sector has increased competition in the marketplace (including more and larger...

  3. A STUDY ON INFORMAL MARKET CLUSTER ACTIVITIES CONCENTRATING AROUND MENDI MARKET AREA: IS RELOCATION THE BEST OPTION?

    Directory of Open Access Journals (Sweden)

    Undiri Kima

    2015-02-01

    Full Text Available The market provides a means of survival for the local and urban communities. The local farmers, local artisans, and other informal sectors find the market as their source of income and food and a place of relaxation. They find the market as a place where they meet friends. The article seeks to understand and analyze how informal sectors cluster groups agglomerate in and around the Mendi Local Market (LM area of Papua New Guinea. This research has made particular reference to Street Vendors (SV who are operating their daily activities in and along the market corridor and exert their influences to the LM and the public. The study provides the scenario to understand the impact of the social relations of the informal street vendors and their daily associated influences on LM. This article seeks to trace and to understand how informal market clusters are operating and concentrating around the local market. The conclusion suggests that the relationships of the informal sector, street vendors, and local market should be promoted through an appropriate inclusive policy and regulatory environment.The market provides a means of survival for the local and urban communities. The local farmers, local artisans, and other informal sectors find the market as their source of income and food and a place of relaxation. They find the market as a place where they meet friends. The article seeks to understand and analyze how informal sectors cluster groups agglomerate in and around the Mendi Local Market (LM area of Papua New Guinea. This research has made particular reference to Street Vendors (SV who are operating their daily activities in and along the market corridor and exert their influences to the LM and the public. The study provides the scenario to understand the impact of the social relations of the informal street vendors and their daily associated influences on LM. This article seeks to trace and to understand how informal market clusters are operating

  4. New directions for hospital strategic management: the market for efficient care.

    Science.gov (United States)

    Chilingerian, J A

    1992-01-01

    An analysis of current trends in the health care industry points to buyers seeking high quality, yet efficient, care as an emerging market segment. To target this market segment, hospitals must be prepared to market the efficient physicians. In the coming years, hospitals that can identify and market their best practicing providers will achieve a competitive advantage.

  5. Optimal generation and reserve dispatch in a multi-area competitive market using a hybrid direct search method

    International Nuclear Information System (INIS)

    Chen, C.-L.

    2005-01-01

    With restructuring of the power industry, competitive bidding for energy and ancillary services are increasingly recognized as an important part of electricity markets. It is desirable to optimize not only the generator's bid prices for energy and for providing minimized ancillary services but also the transmission congestion costs. In this paper, a hybrid approach of combining sequential dispatch with a direct search method is developed to deal with the multi-product and multi-area electricity market dispatch problem. The hybrid direct search method (HDSM) incorporates sequential dispatch into the direct search method to facilitate economic sharing of generation and reserve across areas and to minimize the total market cost in a multi-area competitive electricity market. The effects of tie line congestion and area spinning reserve requirement are also consistently reflected in the marginal price in each area. Numerical experiments are included to understand the various constraints in the market cost analysis and to provide valuable information for market participants in a pool oriented electricity market

  6. Optimal generation and reserve dispatch in a multi-area competitive market using a hybrid direct search method

    International Nuclear Information System (INIS)

    Chun Lung Chen

    2005-01-01

    With restructuring of the power industry, competitive bidding for energy and ancillary services are increasingly recognized as an important part of electricity markets. It is desirable to optimize not only the generator's bid prices for energy and for providing minimized ancillary services but also the transmission congestion costs. In this paper, a hybrid approach of combining sequential dispatch with a direct search method is developed to deal with the multi-product and multi-area electricity market dispatch problem. The hybrid direct search method (HDSM) incorporates sequential dispatch into the direct search method to facilitate economic sharing of generation and reserve across areas and to minimize the total market cost in a multi-area competitive electricity market. The effects of tie line congestion and area spinning reserve requirement are also consistently reflected in the marginal price in each area. Numerical experiments are included to understand the various constraints in the market cost analysis and to provide valuable information for market participants in a pool oriented electricity market. (author)

  7. The co-evolutionary dynamics of directed network of spin market agents

    Science.gov (United States)

    Horváth, Denis; Kuscsik, Zoltán; Gmitra, Martin

    2006-09-01

    The spin market model [S. Bornholdt, Int. J. Mod. Phys. C 12 (2001) 667] is generalized by employing co-evolutionary principles, where strategies of the interacting and competitive traders are represented by local and global couplings between the nodes of dynamic directed stochastic network. The co-evolutionary principles are applied in the frame of Bak-Sneppen self-organized dynamics [P. Bak, K. Sneppen, Phys. Rev. Lett. 71 (1993) 4083] that includes the processes of selection and extinction actuated by the local (node) fitness. The local fitness is related to orientation of spin agent with respect to the instant magnetization. The stationary regime is formed due to the interplay of self-organization and adaptivity effects. The fat tailed distributions of log-price returns are identified numerically. The non-trivial model consequence is the evidence of the long time market memory indicated by the power-law range of the autocorrelation function of volatility with exponent smaller than one. The simulations yield network topology with broad-scale node degree distribution characterized by the range of exponents 1.3social networks.

  8. On the verge of a European directive about the internal gas market

    International Nuclear Information System (INIS)

    Derosier, B.

    1997-01-01

    The report emphasizes the specific characteristics of the gas market in comparison with the electricity market and, in particular, the high dependence of many Member States on imports, and the very important variety of national situations in Europe which led the writer to review more specifically the situation in the United Kingdom, germany and the Netherlands. Next, the report analyses the legal context into which the proposal for a Directive fits. It notes that Community las is now more attuned to the requirements that allow the accomplishment of missions of general interest. On the basis of this analysis, the report then adopts a position for the maintenance of the public service obligations, for the strict respect of confidentiality of commercial information and, therefore, for the transparency of accounting limited to regulatory bodies, and for an opening up of competition limited to the industrial consumers for whom energy is a factor of their competitiveness. The report is against the granting of eligible consumer status to the distributors, such a question coming under subsidiarity. Finally, it is in favour of negotiated T.P.A. The report would also like the definition of the regulatory authority to come under subsidiary

  9. Workshop Papers: Directions and Marketing of Synthetic Crude Oil and Heavy Oil

    International Nuclear Information System (INIS)

    1997-01-01

    This workshop was organized by the National Centre for Upgrading Technology in an effort to bring together experts from the various sectors of the petroleum industry to outline their views of the directions that the synthetic crude oil market will pursue over the next decade and into the 21. century. The motivation for the Workshop came from the many announcements during 1996 and 1997 by several Canadian oil companies about plans to initiate or expand their heavy oil and synthetic crude production. During the same period, at least one US refiner also announced plans to revamp an existing refinery to allow it to process Canadian heavy oil and synthetic crude. The workshop was organized to review these plans and to discuss such questions as (1) Would the selected technologies be the familiar carbon rejection or hydrogen addition methods, or would there be radical advanced technologies? (2) Would the products be fully or partially upgraded? (3) How would they be processed in the refinery? (4) Would there be a market? This collection of papers or viewgraphs comprise all the formal presentations given at the workshop. The final section also contains the edited notes recorded during the question and answer periods. refs., tabs., figs

  10. Direct-to-consumer marketing of psychological treatments for anxiety disorders.

    Science.gov (United States)

    Gallo, Kaitlin P; Comer, Jonathan S; Barlow, David H

    2013-12-01

    Progress disseminating and implementing evidence-based psychological treatments (EBPTs) for the anxiety disorders has been gradual. To date, the dominant approach for promoting the uptake of EBPTs in clinical settings has been to target the education and training of mental health providers, with many consumers remaining unaware of the potential benefits of EBPTs for anxiety disorders. Direct-to-consumer (DTC) marketing may be a promising vehicle for increasing EBPT utilization rates in the treatment of anxiety disorders. This paper provides an overview of the rationale and important considerations for applying DTC efforts to promote evidence-based care in the treatment of anxiety disorders, and reviews current DTC efforts in this area, including resources on the Internet and other media and in-person events. We conclude with recommendations for future efforts in the DTC marketing of EBPTs for the anxiety disorders, including the need for increased funding and grassroots efforts to inform consumers about anxiety disorders and their most effective treatments. Copyright © 2013 Elsevier Ltd. All rights reserved.

  11. DSHEA's third-party literature exemption; mail order sales, direct marketing, and Internet use.

    Science.gov (United States)

    Raubicheck, C J

    1999-01-01

    This article examines ways in which marketers of dietary supplements can make use of the "third-party literature" section of the Dietary Supplement Health and Education Act of 1994 (DSHEA). This provision permits persons or entities, other than manufacturers or distributors, to distribute to consumers certain publications in connection with the sale of particular supplements. These publications may include statements about the therapeutic benefits of such products without subjecting the products to regulation by the Food and Drug Administration (FDA) as unapproved new drugs. Specifically, this article addresses the following: Can a dietary supplement manufacturer or distributor send third-party literature about a dietary supplement to a customer in a mail order sales transaction? Can third-party literature be disseminated by mail with dietary supplement catalogues only? Can third-party literature be disseminated by sales representatives engaged in direct marketing of dietary supplements? Can third-party literature appear on the Internet? The answer appears to be affirmative in each of these situations.

  12. Characterizing U.S. Heat Demand Market for Potential Application of Geothermal Direct Use

    Energy Technology Data Exchange (ETDEWEB)

    McCabe, Kevin; Gleason, Michael; Reber, Tim; Young, Katherine R.

    2017-05-01

    In this paper, we assess the U.S. demand for low-temperature thermal energy at the county resolution for four major end-use sectors: residential buildings, commercial buildings, manufacturing facilities, and agricultural facilities. Existing, publicly available data on the U.S. thermal demand market are characterized by coarse spatial resolution, with assessments typically at the state-level or larger. For many uses, these data are sufficient; however, our research was motivated by an interest in assessing the potential demand for direct use (DU) of low-temperature (30 degrees to 150 degrees C) geothermal heat. The availability and quality of geothermal resources for DU applications are highly spatially heterogeneous; therefore, to assess the potential market for these resources, it is necessary to understand the spatial variation in demand for low-temperature resources at a local resolution. This paper presents the datasets and methods we used to develop county-level estimates of the thermal demand for the residential, commercial, manufacturing, and agricultural sectors. Although this analysis was motivated by an interest in geothermal energy deployment, the results are likely to have broader applications throughout the energy industry. The county-resolution thermal demand data developed in this study for four major U.S. sectors may have far-reaching implications for building technologies, industrial processes, and various distributed renewable energy thermal resources (e.g. biomass, solar).

  13. Modelling borders of expediency of use of money funds for ensuring efficiency of marketing activity of industrial enterprises

    Directory of Open Access Journals (Sweden)

    Vereshchahіna Hanna V.

    2013-03-01

    Full Text Available The article offers improvement of methods of determining the limit exceeding which additional attraction of money funds does not ensure efficiency of marketing activity. These methods are based on the use of theoretical approach based on analysis of change of marginal utility. This approach lies in: 1 the use of the correlation-regression analysis of dependency of change of indicators of efficiency of enterprise activity on change of the volume of resources (money funds directed at conduct of marketing activity; and 2 determination of first derivatives (extreme values, if possible of relevant functions. Practical use of the offered methods allows determination of the maximum volume of investments into the marketing activity required for ensuring its efficiency.

  14. Market Imitation and Win-Stay Lose-Shift Strategies Emerge as Unintended Patterns in Market Direction Guesses

    Science.gov (United States)

    Segura, Carlota; Duch, Jordi; Perelló, Josep

    2016-01-01

    Decisions made in our everyday lives are based on a wide variety of information so it is generally very difficult to assess what are the strategies that guide us. Stock market provides a rich environment to study how people make decisions since responding to market uncertainty needs a constant update of these strategies. For this purpose, we run a lab-in-the-field experiment where volunteers are given a controlled set of financial information -based on real data from worldwide financial indices- and they are required to guess whether the market price would go “up” or “down” in each situation. From the data collected we explore basic statistical traits, behavioural biases and emerging strategies. In particular, we detect unintended patterns of behavior through consistent actions, which can be interpreted as Market Imitation and Win-Stay Lose-Shift emerging strategies, with Market Imitation being the most dominant. We also observe that these strategies are affected by external factors: the expert advice, the lack of information or an information overload reinforce the use of these intuitive strategies, while the probability to follow them significantly decreases when subjects spends more time to make a decision. The cohort analysis shows that women and children are more prone to use such strategies although their performance is not undermined. Our results are of interest for better handling clients expectations of trading companies, to avoid behavioural anomalies in financial analysts decisions and to improve not only the design of markets but also the trading digital interfaces where information is set down. Strategies and behavioural biases observed can also be translated into new agent based modelling or stochastic price dynamics to better understand financial bubbles or the effects of asymmetric risk perception to price drops. PMID:27532219

  15. Market Imitation and Win-Stay Lose-Shift Strategies Emerge as Unintended Patterns in Market Direction Guesses.

    Science.gov (United States)

    Gutiérrez-Roig, Mario; Segura, Carlota; Duch, Jordi; Perelló, Josep

    2016-01-01

    Decisions made in our everyday lives are based on a wide variety of information so it is generally very difficult to assess what are the strategies that guide us. Stock market provides a rich environment to study how people make decisions since responding to market uncertainty needs a constant update of these strategies. For this purpose, we run a lab-in-the-field experiment where volunteers are given a controlled set of financial information -based on real data from worldwide financial indices- and they are required to guess whether the market price would go "up" or "down" in each situation. From the data collected we explore basic statistical traits, behavioural biases and emerging strategies. In particular, we detect unintended patterns of behavior through consistent actions, which can be interpreted as Market Imitation and Win-Stay Lose-Shift emerging strategies, with Market Imitation being the most dominant. We also observe that these strategies are affected by external factors: the expert advice, the lack of information or an information overload reinforce the use of these intuitive strategies, while the probability to follow them significantly decreases when subjects spends more time to make a decision. The cohort analysis shows that women and children are more prone to use such strategies although their performance is not undermined. Our results are of interest for better handling clients expectations of trading companies, to avoid behavioural anomalies in financial analysts decisions and to improve not only the design of markets but also the trading digital interfaces where information is set down. Strategies and behavioural biases observed can also be translated into new agent based modelling or stochastic price dynamics to better understand financial bubbles or the effects of asymmetric risk perception to price drops.

  16. Marketing activities of vape shops across racial/ethnic communities

    OpenAIRE

    Garcίa, Robert; Sidhu, Anupreet; Allem, Jon-Patrick; Baezconde-Garbanati, Lourdes; Unger, Jennifer B.; Sussman, Steve

    2017-01-01

    INTRODUCTION There has been a surge in the number of vape shops in the USA. Research on the marketing practices of e-cigarette manufacturers is scarce and even less known are the practices of vape shop retailers. Past research on tobacco marketing has shown differences in the amount and content of marketing material, based on a community’s demographic profile. This study examined marketing strategies in vape shops and explored differences among vape shops located in communities that differ by...

  17. Do we need a new framework for managing Internet marketing activities?

    Directory of Open Access Journals (Sweden)

    Vatroslav Škare

    2011-12-01

    Full Text Available Extensive usage of the Internet as a marketing tool began approximately fifteen years ago, resulting in the development of the Internet marketing as a distinctive field within marketing theory and practice. Since then, the Internet usage and its technological properties have evolved substantially, and have in turn led to a fast development of new marketing methods and techniques that can be applied within the electronic environment. Doing marketing on the Internet is posing a number of new challenges for marketing managers. One of the challenges lies the need to know and understand the breadth of Internet marketing activities. The purpose of this paper is to give an insight into the current landscape of Internet marketing activities and to propose a conceptual framework for managing those activities. The paper presents the development of the Internet marketing and defines the main concepts. The new role of the consumer is emphasized in order to identify potential new tasks for marketing managers. Current Internet marketing activities are observed in the context of the traditional marketing mix. Finally, based on the literature review and the analysis, a set of elements that could form a modified framework for the Internet marketing mix is proposed.

  18. An Active Role of Citizens on the Energy Market

    International Nuclear Information System (INIS)

    Skrlec, D.

    2016-01-01

    In order to fulfil climate and energy goals that EU has set for the period until 2030 and also after 2050, an engagement of the entire society is necessary. The energy sector is entering a transition towards a so called 4D model: decarbonization, decentralisation, distribution and democratisation. Citizens' engagement and responsibility in this transition requires active consumption management, energy generation and application of energy efficiency measures. To be competitive on the energy market, various forms of collective citizen collaborations are needed and to encourage people to participate in those, they have to be further educated so that the energy sector transition can succeed. The expected road transportation electrification posts further challenges on the energy sector. Horizontal connection of more EU policies, climate-energy, circular economy, digital agenda shows that a holistic approach is needed for the transition into a new, resource and energy more efficient, society.(author).

  19. The effects of active labour market policies for immigrants receiving social assistance in Denmark

    DEFF Research Database (Denmark)

    Heinesen, Eskil; Leif, Husted,; Rosholm, Michael

    2013-01-01

    We estimate the effect of active labour-market programmes on the exit rate to regular employment for non-western immigrants in Denmark who receive social assistance. We use the timing-of-events duration model and rich administrative data. We find large positive post-programme effects, and......, surprisingly, even most in-programme effects are positive. The effects are largest for subsidized employment programmes, but effects are also large and significant for direct employment programmes and other programmes. Effects are larger if programmes begin after six months of unemployment. Implications of our...... estimates are illustrated by calculating effects on the duration to regular employment over a five-year period....

  20. Press of the market, forces to the oil companies to redefine their direction

    International Nuclear Information System (INIS)

    Anon

    1998-01-01

    In search of strategies to face the new setting, the oil companies have assumed positions that are erected on three fundamental points: The decisive influence of the history on the present. The oligopoly essential role and the importance of the corporate instinct of survival, If one thinks thoroughly, the petroleum business it is full with paradoxes, coarse with seeing that the objective is to sell a raw matter under a registered name, fact that of for yes, it is already contradictory. It is not the only thing. The activity is developed vertically through signatures integrated. However, most of signatures look toward the external market to establish prices that finally will be transferred to the processes of exploration, refinement, commercialization and sale. This way the things, how sense has to lean on in the vertical structure? It is also difficult to understand for that is not believed a business separated from exploration and extraction, if this it is the stage that bigger value contributes to the final product. In spite of it, such operations are always tied to the refinement tasks and marketing. The author continues making several positions of the current tendencies of the petroleum industry

  1. The role of food culture and marketing activity in health disparities.

    Science.gov (United States)

    Williams, Jerome D; Crockett, David; Harrison, Robert L; Thomas, Kevin D

    2012-11-01

    Marketing activities have attracted increased attention from scholars interested in racial disparities in obesity prevalence, as well as the prevalence of other preventable conditions. Although reducing the marketing of nutritionally poor foods to racial/ethnic communities would represent a significant step forward in eliminating racial disparities in health, we focus instead on a critical-related question. What is the relationship between marketing activities, food culture, and health disparities? This commentary posits that food culture shapes the demand for food and the meaning attached to particular foods, preparation styles, and eating practices, while marketing activities shape the overall environment in which food choices are made. We build on prior research that explores the socio-cultural context in which marketing efforts are perceived and interpreted. We discuss each element of the marketing mix to highlight the complex relationship between food culture, marketing activities, and health disparities. Copyright © 2011 Elsevier Inc. All rights reserved.

  2. Using direct-to-consumer marketing strategies with obsessive-compulsive disorder in the nonprofit sector.

    Science.gov (United States)

    Szymanski, Jeff

    2012-06-01

    Three to four million individuals struggle with obsessive-compulsive disorder (OCD) in the United States at any given time. OCD can be a debilitating disorder associated with significant quality-of-life and occupational impairment. First-line treatments for OCD (selective serotonin reuptake inhibitors and exposure and response prevention therapy) have been shown to be effective; yet, many individuals suffering from OCD experience multiple barriers to accessing these treatments. In fact, it can take as many as 17 years from onset of symptoms to effective treatment. Given the need to increase access to and utilization of effective treatments, direct-to-consumer marketing in the context of OCD appears crucial. The International OCD Foundation (formerly the Obsessive Compulsive Foundation) was established as a nonprofit organization with a mission to educate the public and mental health professionals about appropriate practice guidelines, raise awareness of the disorder, and ensure that individuals looking for treatment find the necessary resources. This paper reviews the obstacles those struggling with OCD face in their attempts to alleviate suffering, as well as the direct-to-consumer strategies and tactics used by the International OCD Foundation to improve access to empirically supported, effective treatment. Copyright © 2011. Published by Elsevier Ltd.

  3. A gradient activation method for direct methanol fuel cells

    International Nuclear Information System (INIS)

    Liu, Guicheng; Yang, Zhaoyi; Halim, Martin; Li, Xinyang; Wang, Manxiang; Kim, Ji Young; Mei, Qiwen; Wang, Xindong; Lee, Joong Kee

    2017-01-01

    Highlights: • A gradient activation method was reported firstly for direct methanol fuel cells. • The activity recovery of Pt-based catalyst was introduced into the novel activation process. • The new activation method led to prominent enhancement of DMFC performance. • DMFC performance was improved with the novel activation step by step within 7.5 h. - Abstract: To realize gradient activation effect and recover catalytic activity of catalyst in a short time, a gradient activation method has firstly been proposed for enhancing discharge performance and perfecting activation mechanism of the direct methanol fuel cell (DMFC). This method includes four steps, i.e. proton activation, activity recovery activation, H_2-O_2 mode activation and forced discharging activation. The results prove that the proposed method has gradually realized replenishment of water and protons, recovery of catalytic activity of catalyst, establishment of transfer channels for electrons, protons, and oxygen, and optimization of anode catalyst layer for methanol transfer in turn. Along with the novel activation process going on, the DMFC discharge performance has been improved, step by step, to more than 1.9 times higher than that of the original one within 7.5 h. This method provides a practicable activation way for the real application of single DMFCs and stacks.

  4. Nonprofit health care services marketing: persuasive messages based on multidimensional concept mapping and direct magnitude estimation.

    Science.gov (United States)

    Hall, Michael L

    2009-01-01

    Persuasive messages for marketing healthcare services in general and coordinated care in particular are more important now for providers, hospitals, and third-party payers than ever before. The combination of measurement-based information and creativity may be among the most critical factors in reaching markets or expanding markets. The research presented here provides an approach to marketing coordinated care services which allows healthcare managers to plan persuasive messages given the market conditions they face. Using market respondents' thinking about product attributes combined with distance measurement between pairs of product attributes, a conceptual marketing map is presented and applied to advertising, message copy, and delivery. The data reported here are representative of the potential caregivers for which the messages are intended. Results are described with implications for application to coordinated care services. Theory building and marketing practice are discussed in the light of findings and methodology.

  5. Adult Workers in Theory or Practice? : Lone Mothers’ Participation in Active Labour Market Programmes in Germany

    Directory of Open Access Journals (Sweden)

    Cordula Zabel

    2015-03-01

    Full Text Available This paper examines lone mothers’ participation in active labour market programmes in Germany. Since the 2005 Hartz IV employment and welfare policy reforms, expectations that non-em- ployed parents receiving means-tested benefits should be ready for employment or labour market programme participation have grown stronger. However, discretion for programme assignments is left to individual caseworkers. As a consequence, it is not clear to what extent the formal policy orientation towards an adult worker model of the family is reflected in practical policy implemen- tations. Thus, lone mothers’ participation in active labour market programmes is studied empiri- cally here on the basis of large-scale administrative data, using event-history analysis. Findings are that lone mothers are treated as adult workers with respect to workfare and training pro- grammes even when their children are still quite young. As soon as their youngest child is 3 - 5 years old, lone mothers’ transition rates into these programmes are as high as for childless single women. In the case of programmes that provide more direct pathways into regular employment, like job subsidies and in-firm training programmes, however, participation rates for lone mothers of young children are substantially lower than for childless single women.

  6. Influence of solar activity on the state of the wheat market in medieval England

    Science.gov (United States)

    Pustil'Nik, Lev A.; Din, Gregory Yom

    2004-09-01

    The database of professor Rogers (1887), which includes wheat prices in England in the Middle Ages, was used to search for a possible influence of solar activity on the wheat market. Our approach was based on the following: (1) Existence of the correlation between cosmic ray flux entering the terrestrial atmosphere and cloudiness of the atmosphere. (2) Cosmic ray intensity in the solar system changes with solar activity, (3) Wheat production depends on weather conditions as a nonlinear function with threshold transitions. (4) A wheat market with a limited supply (as it was in medieval England) has a highly nonlinear sensitivity to variations in wheat production with boundary states, where small changes in wheat supply could lead to bursts of prices or to prices falling. We present a conceptual model of possible modes for sensitivity of wheat prices to weather conditions, caused by solar cycle variations, and compare expected price fluctuations with price variations recorded in medieval England. We compared statistical properties of the intervals between wheat price bursts during the years 1249-1703 with statistical properties of the intervals between the minima of solar cycles during the years 1700-2000. We show that statistical properties of these two samples are similar, both for characteristics of the distributions and for histograms of the distributions. We analyze a direct link between wheat prices and solar activity in the 17th century, for which wheat prices and solar activity data (derived from 10Be isotope) are available. We show that for all 10 time moments of the solar activity minima the observed prices were higher than prices for the corresponding time moments of maximal solar activity (100% sign correlation, on a significance level < 0.2%). We consider these results a direct evidence of the causal connection between wheat prices bursts and solar activity.

  7. Analysis of an application degree of marketing in organization and management activity of youth sports schools

    Directory of Open Access Journals (Sweden)

    N.V. Sereda

    2013-04-01

    Full Text Available Disclosed aspects of the marketing approach in the activities of youth sports schools. The degree of use of marketing in the organization and management of youth sports schools. Identified constraints and the possible consequences of the use of marketing in youth sports schools. The study involved 127 employees with 15 youth sports schools. The respondents were the director and deputy instructor methodists that senior coaches offices youth sports schools. It is certain that in their professional activities only 36.0% of workers in youth sports schools use marketing is the marketing research, 73.2% of respondents believe that the use of marketing to promote the image of youth sports schools. The absence of a marketing specialist in the management bodies of physical education and sport is one of the main problems for the efficient functioning of the market of sports schools sports and sports services.

  8. Marketing and Service Activities of the German Power Suppliers. Results of a recent investigation; Marketing-Outsourcing als strategische Option fuer Energieversorger. Effizienzsteigerungen und Kostensenkungen

    Energy Technology Data Exchange (ETDEWEB)

    Ruppert, G.; Sothmann, P. [MCG Marketing Consulting Group GmbH, Frankfurt am Main (Germany)

    2006-07-03

    Service activities have always played an important role for power suppliers. Facing the growing competitive environment, the enterprises' activities were given new directions, with more strength. The EU energy service regulation gives this subject even more importance. VDEW (Association of the Electricity Industry) has been regularly investigating the range of the services offered by the enterprises, for the last time by means of questionnaire in 2005. The findings give a general view of the marketing measures presently used by the enterprises and the services they offer. It was found out that services and special measures of customer care have kept their importance to customer binding and customer acquisition also in 2005.

  9. The integration of Chinese and European renewable energy markets: The role of Chinese foreign direct investments

    International Nuclear Information System (INIS)

    Lv, Ping; Spigarelli, Francesca

    2015-01-01

    In the renewable energy (RE) sectors, foreign direct investments are becoming an important mean of regional integration between China and Europe, as a result of the combined effect of Europe–China dialog on energy issues; Chinese energy policy; and Chinese Go Global policy. Using a firm level data set from the Chinese Ministry of Commerce, we perform an analysis on location choice by Chinese RE firms from 2004 to 2013, within Europe. We depict a map of “where to where” (home province vs. host country) and “who to where” (firm level characteristics vs. host country), to find out how characteristics of home and host regions affecting the integration of Chinese and European RE markets. Main results are the following. Investment pairs in RE sectors reflect a duality: firms tend to seek countries with similar institutional environment, compared with their origin regions. Countries with weak and immature institutions are attractive for immature and inexperienced Chinese firms. Main features of Chinese investors are the following: private, non-listed firms, entering through greenfield, focusing on sales. Market-seeking investors tend to enter countries with both well-developed institutional environment and industry development base. R&D-oriented investments are more likely to flow to countries with well-developed institutional environment. -- Highlights: •A map of Where to Where of Chinese investments in Europe is depicted. •Characteristics of home and host regions affect Chinese integration in Europe. •Investment pairs in renewable energy sectors reflect a duality. •Chinese firms localize in EU countries with similar institutional environment. •Through a Who to Where analysis, key features of Chinese investors are outlined

  10. Synergies and tensions between and within domestic and international market activities of firms

    OpenAIRE

    Karafyllia, Maria; Zucchella, Antonella

    2017-01-01

    The distinction between domestic and international market activities has an idiosyncratic meaning for international business research. This study examines the significant yet unclear role of domestic market activities for the internationalizing firm through the theoretical lens of exploitation and exploration. By means of five qualitative case studies, we show that both the dynamics between domestic-international market activities and the interplay between exploitation-exploration are intrins...

  11. Direct-to-consumer tobacco marketing and its association with tobacco use among adolescents and young adults.

    Science.gov (United States)

    Soneji, Samir; Ambrose, Bridget K; Lee, Won; Sargent, James; Tanski, Susanne

    2014-08-01

    We assess exposure to direct-to-consumer tobacco marketing and its association with ever having tried smoking, smoking within past 30 days (current), and smoking ≥100 cigarettes in lifetime (established) among adolescents and young adults. We surveyed a U.S. telephone sample of 3,342 15- to 23-year-olds and 2,541 respondents subsequently completed a web-based survey. Among respondents completing both the telephone and web-based surveys (N = 2,541 [75%]), we assessed their exposure to direct-to-consumer tobacco marketing (receiving direct mail from tobacco companies and seeing tobacco company websites) and their associations with ever having tried smoking, current smoking, and established smoking. Overall, 12% of 15- to 17-year-olds and 26% of 18- to 23-year-olds were exposed to direct-to-consumer tobacco marketing. Racial/ethnic minority nonsmoking respondents were more likely to see tobacco websites than nonsmoking whites. Respondents exposed to either form of direct-to-consumer tobacco marketing were more likely to currently smoke (adjusted odds ratio 2.2, 95% confidence interval 1.3-3.8), while those exposed to both forms of marketing experienced even higher odds of currently smoking (adjusted odds ratio 2.7, 95% confidence interval 1.1-6.6). We observed similar relationships for ever having tried smoking and established smoking. Direct-to-consumer tobacco marketing reaches adolescent and young adult nonsmokers and is associated with smoking behavior. Copyright © 2014 Society for Adolescent Health and Medicine. All rights reserved.

  12. Direct-to-Consumer Tobacco Marketing and Its Association with Tobacco Use Among Adolescents and Young Adults

    Science.gov (United States)

    Soneji, Samir; Ambrose, Bridget K.; Lee, Won; Sargent, James; Tanski, Susanne

    2014-01-01

    Objective We assess exposure to direct-to-consumer tobacco marketing and its association with ever having tried smoking, smoking within past 30 days (‘current’), and smoking ≥100 cigarettes in lifetime (‘established’) among adolescents and young adults. Methods We surveyed a U.S. telephone sample of 3,342 15–23 year olds and 2,541 respondents subsequently completed a web-based survey. Among respondents completing both the telephone and web-based surveys (N=2,541 [75%]), we assessed their exposure to direct-to-consumer tobacco marketing (receiving direct mail from tobacco companies and seeing tobacco company websites) and their associations with ever having tried smoking, current smoking, and established smoking. Results Overall, 12% of 15–17 year olds and 26% of 18–23 year olds were exposed to direct-to-consumer tobacco marketing. Racial/ethnic minority non-smoking respondents were more likely to see tobacco websites than non-smoking Whites. Respondents exposed to either form of direct-to-consumer tobacco marketing were more likely to currently smoke (adjusted odds ratio[AOR]: 2.2; 95% CI 1.3–3.8), while those exposed to both forms of marketing experienced even higher odds of currently smoking (AOR: 2.7; 95% CI 1.1–6.6). We observed similar relationships for ever having tried smoking and established smoking. Conclusions Direct-to-consumer tobacco marketing reaches adolescent and young adult non-smokers and is associated with smoking behavior. PMID:24661738

  13. Labour Market Policies for Encouraging Economic Activity and Labour Productivity in Bulgaria

    OpenAIRE

    Beleva, Iskra

    2016-01-01

    This article aims to present the recent labour market policies for encouraging economic activity of working age population, labour market inclusion and increasing labour productivity. It points out that a number of different programs and labour market measures have been implemented in Bulgaria in the last twenty years. The results of the analysis show up both positive and negative features of the implemented policies. These policies contribute to increasing labour market inclusion in the shor...

  14. VIETNAM AND FOREIGN DIRECT INVESTMENT: POTENTIALS ANDCHALLENGES ON THE LABOR MARKET

    Directory of Open Access Journals (Sweden)

    Nathalie Homlong

    2013-07-01

    Full Text Available For several years Vietnam has been receiving attention as an attractive businesslocation for foreign companies. But in spite of overall positive economicdevelopments, foreign companies in Vietnam also experience challenges, e.g.connected to bureaucracy and corruption. Another issue that is of crucialimportance for foreign companies in foreign markets are the conditions on thelabor market. This paper investigates questions about the potentials andchallenges for foreign companies on the Vietnamese labor market, and of howattractive Vietnam’s labor market is compared to India and China.Educationlevels, productivity, wage levels, and number of strikes are among theindicators that are used to compare the attractiveness of Vietnam’s labor market tothe labor markets of China and India. Furthermore the results of almost 30interviews conducted withcompanies from Austria, Germany and Switzerland ontheir experiences with doing business in Vietnam are used to shed light on thestrengths and weaknesses of the labor market in Vietnam.

  15. RECOMMENDATIONS REGARDING THE INSTITUTIONALIZATION OF MARKETING RESEARCH ACTIVITY IN ROMANIAN MICROCREDIT ORGANIZATIONS

    Directory of Open Access Journals (Sweden)

    Savescu Roxana Florenta

    2012-12-01

    Full Text Available As they mature, microcredit organizations in Romania are becoming aware of the importance of marketing in their current activities. Although marketing interventions should be considered important on all types of markets, the reality is that micro-credit companies in Romania have a limited institutional capacity to develop and implement marketing programs. This implies that marketing efforts should be focused and marketing needs should be prioritized, according to the appropriate level of market development (developing markets, growth markets and mature markets. The paper presents the results of an exploratory marketing research study regarding the marketing activity performed by microfinance institutions in Romania. The purpose of the research was to identify courses of action to institutionalize marketing research in the current activity of the subjects analyzed. It has been our intention to give a very practical dimension to the recommendations regarding the marketing information useful for microcredit organizations and categories of marketing research needing to be conducted regularly, making them applicable within the specific Romanian environment. Given the fact that on a national level scientific concerns about microfinance in Romania, in general or about marketing in the field of microfinance in particular are almost nonexistent, this thesis can be regarded as an innovation. This conclusion comes both from the investigation of existing literature and from the author's interviews with managers of microfinance institutions who have argued that this was the first time when Romanian academic institutions got interested in this sector. Potential beneficiaries of the results of this study are: managers of microcredit organizations interested in the development and sustainability of the institutions they manage; various national and international organizations interested in designing technical assistance programs in the areas identified as being

  16. Direct activation of allylic alcohols in palladium catalyzed coupling reactions

    NARCIS (Netherlands)

    Gümrükçü, Y.

    2014-01-01

    The direct use of allylic alcohols in substitution reactions without pre-activation of the hydroxyl-group into a better leaving group or the use of additional stoichiometric in situ activators remains challenging due to the poor leaving group ability of the hydroxyl-group. Hence, it is important to

  17. North American Oriented Strand Board Markets, Arbitrage Activity, and Market Price Dynamics: A Smooth Transition Approach

    OpenAIRE

    Goodwin, Barry K.; Holt, Matthew T.; Prestemon, Jeffery P.

    2008-01-01

    Price dynamics for North American oriented strand board (OSB) markets are examined. The role of transactions costs are explored vis-a-vis the law of one price. Weekly data, February 3rd, 1995 through October 9th, 2009, are used in the analysis. Nonlinearities induced by unobservable transactions costs are modeled by estimating Time-Varying Smooth Transition Autoregressions (TV-STARs). Results indicate that nonlinearity and structural change are important features of these markets; price...

  18. Efik women in political activism: echoes from the Calabar Market ...

    African Journals Online (AJOL)

    The significance of this protest lies on how a group of "Ordinary" market women expressed their collective consciousness to oppose political chicanery and nihilism. This revolt was sparked-off by governments unilateral attempts to encroach upon women‟s traditional territory, the local market place and impose certain ...

  19. Switching between Domestic Market Activity, Export and FDI

    DEFF Research Database (Denmark)

    Hiller, Sanne; Yalcin, Erdal

    -concentration trade-off with a stochastic productivity evolution, we analyze the transition dynamics between domestic market serving, exporting and FDI. We find that a stochastic productivity development generates hysteresis, and thereby confirm a general real option result. Market serving mode switching is driven...

  20. Evaluating online direct-to-consumer marketing of genetic tests: informed choices or buyers beware?

    Science.gov (United States)

    Geransar, Rose; Einsiedel, Edna

    2008-03-01

    Commercialization of genetic technologies is expanding the horizons for the marketing and sales of genetic tests direct-to-consumers (DTCs). This study assesses the information provision and access requirements that are in place for genetic tests that are being advertised DTC over the Internet. Sets of key words specific to DTC genetic testing were entered into popular Internet search engines to generate a list of 24 companies engaging in DTC advertising. Company requirements for physician mediation, genetic counseling arrangements, and information provision were coded to develop categories for quantitative analysis within each variable. Results showed that companies offering risk assessment and diagnostic testing were most likely to require that testing be mediated by a clinician, and to recommend physician-arranged counseling. Companies offering enhancement testing were less likely to require physician mediation of services and more likely to provide long-distance genetic counseling. DTC advertisements often provided information on disease etiology; this was most common in the case of multifactorial diseases. The majority of companies cited outside sources to support the validity of claims about clinical utility of the tests being advertised; companies offering risk assessment tests most frequently cited all information sources. DTC advertising for genetic tests that lack independent professional oversight raises troubling questions about appropriate use and interpretation of these tests by consumers and carries implications for the standards of patient care. These implications are discussed in the context of a public healthcare system.

  1. Behavioral economics perspective on foreign direct investment in emerging markets: The case on Bosnia and Herzegovina

    Directory of Open Access Journals (Sweden)

    Amra Halaba

    2016-08-01

    Full Text Available The growing field of behavioral economics (BE has revolutionized the way we look at economic behavior at micro and macro levels. Importance of foreign direct investment (FDI appeals for analysis of decisions made regarding it to be assessed from expanding view of BE. This research provides overview of previous studies and focuses on the case of Bosnia and Herzegovina (B&H as representative of emerging markets to investigate motivations for investing into this country by temporarily present foreign companies. Empirical analysis was based on the questionnaire that was disseminated among foreign investors to B&H. Questionnaire contained motivations for investing in B&H, where examined motivation factors were divided in two groups; namely irrational and rational ones. Choice of methodology was narrowed due to moderate sample size, but consisting of quality the sample members. In order to analyze data, descriptive statistics, correlation analysis and regression analysis were used. By regressing two groups of predictors on annual amount of foreign investments to B&H, it was shown that the highest motivation for investing was business instinct.

  2. Direct broadcast satellite-radio market, legal, regulatory, and business considerations

    Science.gov (United States)

    Sood, Des R.

    1991-03-01

    A Direct Broadcast Satellite-Radio (DBS-R) System offers the prospect of delivering high quality audio broadcasts to large audiences at costs lower than or comparable to those incurred using the current means of broadcasting. The maturation of mobile communications technologies, and advances in microelectronics and digital signal processing now make it possible to bring this technology to the marketplace. Heightened consumer interest in improved audio quality coupled with the technological and economic feasibility of meeting this demand via DBS-R make it opportune to start planning for implementation of DBS-R Systems. NASA-Lewis and the Voice of America as part of their on-going efforts to improve the quality of international audio broadcasts, have undertaken a number of tasks to more clearly define the technical, marketing, organizational, legal, and regulatory issues underlying implementation of DBS-R Systems. The results and an assessment is presented of the business considerations underlying the construction, launch, and operation of DBS-R Systems.

  3. Direct broadcast satellite-radio market, legal, regulatory, and business considerations

    Science.gov (United States)

    Sood, Des R.

    1991-01-01

    A Direct Broadcast Satellite-Radio (DBS-R) System offers the prospect of delivering high quality audio broadcasts to large audiences at costs lower than or comparable to those incurred using the current means of broadcasting. The maturation of mobile communications technologies, and advances in microelectronics and digital signal processing now make it possible to bring this technology to the marketplace. Heightened consumer interest in improved audio quality coupled with the technological and economic feasibility of meeting this demand via DBS-R make it opportune to start planning for implementation of DBS-R Systems. NASA-Lewis and the Voice of America as part of their on-going efforts to improve the quality of international audio broadcasts, have undertaken a number of tasks to more clearly define the technical, marketing, organizational, legal, and regulatory issues underlying implementation of DBS-R Systems. The results and an assessment is presented of the business considerations underlying the construction, launch, and operation of DBS-R Systems.

  4. Formation of Marketing Activity on Organisation and Support of a Corporate Site of Companies That Operate in the Consumer Market

    Directory of Open Access Journals (Sweden)

    Yarym-Agayev Oleksandr M.

    2014-03-01

    Full Text Available The article considers main issues of organisation of Internet marketing at small and medium enterprises of Ukraine, shows a necessity of development and marketing support of the site and provides recommendations on development, implementation and maintenance of corporate sites for marketing and advertising managers. The article considers such directions of operation with the site as analysis of sites of competitors, development of a corporate site, information provision of the site, site indexation and its promotion in search engines, placing site links at information portals, creation of pages in social networks, work at forums, information mailings, operation with site analytics and ensuring feedback with the site visitors. The listed recommendations would allow increase the site image, attract new clients, organise efficient co-operation with specialists on development and promotion of the site and achieve the maximal effect from this source of advertisement and sales.

  5. The influence of financial market development on investment activities in a developing country

    Directory of Open Access Journals (Sweden)

    Shirley Malope

    2017-09-01

    Full Text Available Financial markets are considered developed if there is improvement in the size, activity, efficiency and stability of the financial system. The study looked at how financial development based on debt, stock, money and foreign markets affect investment. The Johansen cointegration and Vector Error Correction Model (VECM were used to estimate the short and long run relationship and test for the speed of adjustment. Granger causality test informed about direction of causality, variance decompositions and impulse response indicated effects of shocks. The Johansen cointegration test showed that the variables have a long run relationship. VECM showed that the speed of adjustment is about 13%, which means that variables will converge to equilibrium relatively quickly. The impulse response function indicated that financial market development indicators have short-run effects on investment in the first quarters after the initial shocks. Variance decomposition also indicated that specifically government bonds had greater effect in predicting future investments. The policy implications of these findings are for government to place greater priority on government bonds as its effect on investment is greater than other financial development proxies. Policies should focus on allowing greater risk diversification and improving the independence of the financial sector from government interference

  6. New Directions in the Use of Virtual Reality for Food Shopping: Marketing and Education Perspectives

    OpenAIRE

    Ruppert, Barb

    2011-01-01

    Virtual reality is used in marketing research to shape food selection and purchase decisions. Could it be used to counteract the marketing of less-nutritious foods and teach healthier food selection? This article presents interviews with Raymond Burke, Ph.D., of Indiana University Bloomington, and Rachel Jones, M.P.H., of the University of Utah College of Health. Topics covered include new marketing research technologies, including virtual reality simulations; retailing and shopper behavior; ...

  7. Food Advertising and Marketing Directed at Children and Adolescents in the US

    OpenAIRE

    Story, Mary; French, Simone

    2004-01-01

    Abstract In recent years, the food and beverage industry in the US has viewed children and adolescents as a major market force. As a result, children and adolescents are now the target of intense and specialized food marketing and advertising efforts. Food marketers are interested in youth as consumers because of their spending power, their purchasing influence, and as future adult consumers. Multiple techniques and channels are used to reach youth, beginning when they are toddlers, to foster...

  8. Arbitrage Activities between Offshore and Domestic Yen Money Markets since the End of the Quantitative Easing Policy

    OpenAIRE

    Teppei Nagano; Eiko Ooka; Naohiko Baba

    2007-01-01

    Transactions in the yen money markets have become active since the end of the quantitative easing policy (QEP) in March 2006. In particular, transactions by foreign financial institutions have been increasing in the offshore markets including the FX swap and euroyen deposit markets, as well as the domestic money markets. This Review surveys the spreads and hence the arbitrage relationship between those offshore markets and the domestic money markets. In the short-term money markets, the sprea...

  9. Impact of Telecommunication Infrastructure, Market Size, Trade Openness and Labor Force on Foreign Direct Investment in ASEAN

    OpenAIRE

    Meidayati, Anis Wahyu

    2017-01-01

    AbstractForeign Direct Investment (FDI) in recent years has created a positive impact for ASEAN countries. FDI give spillover effects that directly contribute capital improvements, technological developments, and global market access, also skills and managerial transfers. In order to attract FDI inflow into country, ASEAN member countries need to know what factors which attract investment related to the needs of infrastructure types and other factors. The purpose of this study is examine the ...

  10. INTRUSIVE MARKETING METHODS A CONTEMPORARY CONSUMER PERSPECTIVE

    OpenAIRE

    Owais, Faizan

    2008-01-01

    Is marketing practice destroying the faith of consumers? It may be argued that marketing practice over recent years has taken a more direct approach that appears intrusive and manipulative to consumers. The marketing activities we see today are a desperate attempt to grab consumer attention in any way possible and it is all spelling out bad news for marketing. Marketers have been faced with many challenges, with markets at saturation point, competitiveness is on the rise and marketers are...

  11. Extending market activities for a distribution company in hourly-ahead energy and reserve markets - Part I: Problem formulation

    International Nuclear Information System (INIS)

    Mashhour, M.; Golkar, M.A.; Moghaddas-Tafreshi, S.M.

    2011-01-01

    This work presents a novel hourly-ahead profit model for an active distribution company (DISCO), a DISCO with high capacity level of connected DGs that can make selling proposals for the markets, in a pool-based system. The presented model engages DSICO in both energy producing and reserve providing activities. DISCO's earnings from reserve market include the remuneration both for real-time generation and ready-for-service capacity. To achieve the optimal decisions for an active DISCO in the energy and reserve markets, a two-stage optimization model and associated mathematical formulations have been developed. The first subproblem extracts a single operating profile (a lumped financial model) of the whole distribution system, including DGs and ILs, at the connecting point to the upstream network. The second one determines the optimal values of decision variables (power and reserve commodities) to maximize the DISCO's profit, in case such variables are accepted in the markets. In other words, it aims to optimally allocate the DISCO's generating capability for proposing into the energy and reserve markets, from the DISCO's perspective. It also proposes a profit-based network reconfiguration methodology for a multi-substation multi-feeder DISCO to increase DISCO's ability to gain more benefits from the market activities. It conducts DISCO's generating capabilities towards the proper substations to reap more probable benefits. It also introduces fast, simple, and straightforward algorithms for recognition and removal of configurations having loop and/or islanding parts in. Simulation results are given at the second part of the present work.

  12. Extending market activities for a distribution company in hourly-ahead energy and reserve markets-Part II: Numerical results

    International Nuclear Information System (INIS)

    Mashhour, M.; Golkar, M.A.; Moghaddas-Tafreshi, S.M.

    2011-01-01

    The present work is to show the application and implementation of the algorithms and models proposed in part I. It also represents the simulation results of (a) extracting a lumped financial model (the aggregated model) of the distribution system with distributed generations (DGs) and interruptible loads (ILs), (b) distribution company's (DISCO's) process of decision-making, based on the created financial model, on allocating its generating capability for internal usage and proposing to the hourly-ahead energy and reserve markets, and (c) a profit-based network reconfiguration methodology that increases the DISCO's technical ability and directs its financial affairs towards more profitable transactions in the upcoming markets. The function of the algorithms used for detecting unfeasible configurations, namely loop path and/or isolated part in the network are shown and well exemplified. Influential factors in DISCO's generating capability and in the coefficients of DISCO's internal cost function (ICF) are investigated. The present study substantiates the ICF-based optimization method by comparing the relevant results with the results obtained based on the use of total cost function (TCF). Several scenarios on market prices of energy and reserve and on the contingency probability factor pertaining to the real-time generation in reserve market are considered. Simulation results indicate that getting more economical benefits, DISCO may necessarily play different roles in the market and change the network configuration, at different hours.

  13. Social Marketing Interventions Aiming to Increase Physical Activity among Adults: A Systematic Review

    Science.gov (United States)

    Kubacki, Krzysztof; Ronti, Rimante; Lahtinen, Ville; Pang, Bo; Rundle-Thiele, Sharyn

    2017-01-01

    Purpose: A significant proportion of the world's adult population is insufficiently active. One approach used to overcome barriers and facilitate participation in physical activity is social marketing. The purpose of this paper are twofold: first, this review seeks to provide a contemporary review of social marketing's effectiveness in changing…

  14. OPTIMIZATION OF THE STRUCTURE OF MARKETING ACTIVITIES OF THE PROJECT "THE OPENING CAMPAIGN OF THE UNIVERSITY"

    Directory of Open Access Journals (Sweden)

    Олег Владимирович ЛОГИНОВ

    2015-05-01

    The main types of marketing activities and the main categories of the target audience are determined. Model's optimality criterion is the forecast of enrollment of students. Optimality criterion is based on the effectiveness of marketing activities, taking into account the specificity of the reaction of various categories of the target audience.

  15. Direct Microbicidal Activity of Cytotoxic T-Lymphocytes

    Directory of Open Access Journals (Sweden)

    Paul Oykhman

    2010-01-01

    Full Text Available Cytotoxic T-lymphocytes (CTL are famous for their ability to kill tumor, allogeneic and virus-infected cells. However, an emerging literature has now demonstrated that CTL also possess the ability to directly recognize and kill bacteria, parasites, and fungi. Here, we review past and recent findings demonstrating the direct microbicidal activity of both CD4+ and CD8+ CTL against various microbial pathogens. Further, this review will outline what is known regarding the mechanisms of direct killing and their underlying signalling pathways.

  16. State of play in direct-to-consumer genetic testing for lifestyle-related diseases: market, marketing content, user experiences and regulation.

    Science.gov (United States)

    Saukko, Paula

    2013-02-01

    Direct-to-consumer (DTC) genetic tests have aroused controversy. Critics have argued many of the tests are not backed by scientific evidence, misguide their customers and should be regulated more stringently. Proponents suggest that finding out genetic susceptibilities for diseases could encourage healthier behaviours and makes the results of genetics research available to the public. This paper reviews the state of play in DTC genetic testing, focusing on tests identifying susceptibilities for lifestyle-related diseases. It will start with mapping the market for the tests. The paper will review (1) research on the content of the online marketing of DTC tests, (2) studies on the effects of DTC genetic tests on customers and (3) academic and policy proposals on how to regulate the tests. Current studies suggest that the marketing of DTC genetic tests often exaggerates their predictive powers, which could misguide consumers. However, research indicates that the tests do not seem to have major negative effects (worry and confusion) but neither do they engender positive effects (lifestyle change) on current users. Research on regulation of the tests has most commonly suggested regulating the marketing claims of the companies. In conclusion, the risks and benefits of DTC genetic tests are less significant than what has been predicted by critics and proponents, which will be argued reflects broader historical trends transforming health and medicine.

  17. The Evolution of Marketing Channel Research Domains and Methodologies: An Integrative Review and Future Directions

    NARCIS (Netherlands)

    Krafft, M.; Goetz, O.; Mantrala, M.; Sotgiu, F.; Tillmanns, S.

    2015-01-01

    Marketing channels are among the most important elements of any value chain. This is because the bulk of a nation's manufacturing output flows through them. The intermediaries (e.g., distributors, wholesalers, retailers) constituting marketing channels perform specific distribution functions, such

  18. Planning the Marketing Activity in the Health Care Services

    Directory of Open Access Journals (Sweden)

    Violeta Radulescu

    2008-06-01

    Full Text Available The integration of marketing in the field of health care, starting with the 50’s, was accompanied by a series of controversies generated by the ethical and moral aspects that this type of services imply, as well as by the difficulty in determining exactly the demand, the unequal access to information of participants, the regulated mechanism for the establishment of prices and of rates and the intervention of the third party payer, the significant role of the state in ensuring the fair access of population to basic services, etc.The formulation of the marketing strategies, in the marketing planning process, starts from the generic strategy chosen by the organization according to its mission and objectives. As it has to adapt to the environment where it acts, to cope with the changes that appear, the organization must benefit from a perspective vision, all its actions must be subordinated to this vision in a whole marketing policy.

  19. MARKETING CONCEPT TO IMPROVE BUSINESS ASSOCIATIONS’ ACTIVITY EFFECTIVENESS

    Directory of Open Access Journals (Sweden)

    L. Paschuk

    2013-11-01

    Full Text Available The major problems and perspectives of Ukrainian business associations were defined, definition of business association was developed, key stakeholders of business association were subdivided, marketing mix components of non-profit organisation were identified.

  20. 10 benefits of outsourcing your digital marketing activities 2017

    OpenAIRE

    Divyang

    2017-01-01

    Reaching out to customers has changed drastically over the years. With the technology landscape undergoing momentous change, there has been a profound impact in the way companies conduct their business. Businesses have shifted from conventional marketing techniques to novel methods that leave a deeper impact on the audience. Digital marketing places a pivotal role in interesting your target audience, getting them to notice you and eventually converting them into loyal customers. The success o...

  1. Consumer Activities and Reactions to Social Network Marketing

    OpenAIRE

    Bistra Vassileva

    2017-01-01

    The purpose of this paper is to understand consumer behavioural models with respect to their reactions to social network marketing. Theoretical background is focused on online and social network usage, motivations and behaviour. The research goal is to explore consumer reactions to the exposure of social network marketing based on the following criteria: level of brand engagement, word-of-mouth (WOM) referral behaviour, and purchase intentions. Consumers are investigated ...

  2. Enabling socio-economic activities: Opening global markets for the marginalized through secure ICT use

    CSIR Research Space (South Africa)

    Phahlamohlaka, Jackie

    2016-08-01

    Full Text Available This paper identifies and describes five economic activities through which ICT could effectively be used to open global markets for rural and marginalized communities. The activities are identified in contexts where there are no industries...

  3. Market development for active solar thermal systems (ASTS) in the institutional, commercial and industrial (ICI) sectors

    International Nuclear Information System (INIS)

    2000-01-01

    The market potential for active solar thermal systems in the institutional, commercial and industrial sectors of the Canadian economy was investigated, the objective being to identify markets and to prepare action plans as the foundation for developing these markets by Natural Resources Canada and the industry. In the process of researching the market, barriers to market development in these sectors of the economy were also identified as well as actions to overcome these barriers. Nine potential applications were modelled to determine their energy, economic and environmental performance. Of these four attractive applications have been selected for more detailed treatment. Separate action plans have been developed for Natural Resources Canada, the Canadian Solar Industries Association and the active solar thermal industry. The close cooperation of all three partners is considered essential for a successful marketing effort. A marketing plan which gives due consideration to the product, planning, packaging, price and promotion, is also considered to be a vital ingredient, as is a meticulous follow-up on 'leads' created by exposure to the target market. Solarwall'TM' for preheating of ventilation air to new school buildings and solar domestic hot water heating for camp grounds have been identified as the most attractive candidates for marketing at this time. Highlights of marketing plans for these two options are included for purposes of illustrating the essential ingredients of marketing plans. 1 fig

  4. SATISFACTION OF MARKETING COMMUNICATIONS IN THE ACTIVITIES OF THE DENTAL LABORATORY

    Directory of Open Access Journals (Sweden)

    Minko M. Milev

    2017-06-01

    Full Text Available Purpose: Analysis of the attitude of dental physicians, dental technicians, patients and students of dental technology, about the marketing communication in the work of dental technical laboratories. Material and Methods: The main study was conducted on the territory of Northeastern Bulgaria, using direct anonymous paper questionnaires in the period between April and July 2015. A total of 700 respondents were interviewed, distributed into four groups (dental physicians, dental technicians, students of dental technology and patients of dental laboratories. Results and Discussion: The study was designed to investigate the satisfaction with marketing communications among all participants in dental laboratory activities. Satisfaction of dental physicians with aspects of marketing communication of dental laboratories was 47,39% (n=127, and a negative answer was given from 22,76% (n = 61 of respondents. The majority of dental technicians (75,91%, n=104 were satisfied with aspects of marketing communication with dental clinics/dental physicians, while 29,85% (n = 80 weren’t satisfied. The study of the satisfaction with the communication among the students showed that 60,42% (n=116 of them were satisfied and lack of satisfaction with communication was reported by 1,56% (n=3 of the respondents. Among the studied patients, 81,55% (n=84 felt satisfied with the communication carried out at the dental clinics, and 8,74% (n = 9 among patients were not satisfied. Conclusion: The integrated communications may successfully achieve the goals of a given communication campaign by a well-coordinated utilisation of the different kinds of IMC instruments: advertising, public relations (PR, personal sales, sales promotions and others. The desired synergy is attained when all the IMC instruments are synchronised and mutually enhanced.

  5. Direct marketing of parenting programs: comparing a promotion-focused and a prevention-focused strategy.

    Science.gov (United States)

    Salari, Raziye; Backman, Anna

    2017-06-01

    : For parenting programs to achieve a public health impact, it is necessary to develop more effective marketing strategies to increase public awareness of these programs and promote parental participation. In this article, we compared a promotion-focused and a prevention-focused strategy via two studies. : We designed two ads inviting parents to participate in a universal parenting program; one ad focused on the program increasing the likelihood of positive outcomes for children (promotion-focused) and the other on the program reducing the likelihood of negative outcomes (prevention-focused). In study I, the two ads were run online simultaneously. Those who clicked on an ad were directed to a website where they could read about and sign up for the program. In study II, a community sample of 706 parents answered a questionnaire about the ads. : In study I, over 85 days, the prevention ad generated more clicks. There was no difference in the number of pages visited on the website nor in the number of parents who signed up for the program. In study II, parents showed a preference for the promotion ad, perceiving it as more relevant and rating it as more effective in getting them interested in the program. : A prevention strategy may be more effective in drawing public attention, in general. However, a promotion strategy is more likely to reach parents, in particular, and inspire them to consider participating in parenting programs. These strategies should be developed further and tested in both general and clinical populations. © The Author 2016. Published by Oxford University Press on behalf of the European Public Health Association. All rights reserved.

  6. 31 CFR 363.209 - How can I direct that my marketable Treasury security be sold on the open market (Sell Direct ®)?

    Science.gov (United States)

    2010-07-01

    ... account in the commercial book-entry system maintained by our agent, and will sell the security on your... will be returned to your TreasuryDirect ® account. (b) Fee. We charge a fee for each security sold on... the proceeds of the sale. If our agent is unable to complete the sale, no fee will be charged. The...

  7. FEATURES OF ACTIVE MEASURES OF LABOUR MARKET SUPPORT IN THE REPUBLIC OF MOLDOVA

    Directory of Open Access Journals (Sweden)

    Larisa PANTEA

    2013-12-01

    Full Text Available Active labour market policy aims at rising labour force’s competitiveness to enhance adjustment between labour demand and supply. The measures of active labour market policy comprise vocational training and requalification, professional counseling, job search assistance etc. A special attention require active measures that increase labour force flexibility, i.e. its geographic and professional mobility. Present article has the goal to appreciate the efficiency of active measures in rising labour force employment in the Republic of Moldova.

  8. North American oriented strand board markets, arbitrage activity, and market price dynamics: A smooth transition approach

    Science.gov (United States)

    Barry Goodwin; Matthew Holt; Jeffrey P. Prestemon

    2011-01-01

    Price dynamics for North American oriented strand board markets are examined. The role of transactions costs are explored vis-à-vis the law of one price. Nonlinearities induced by unobservable transactions costs are modeled by estimating time-varying smooth transition autoregressions (TV-STARs). Results indicate that nonlinearity and structural change are important...

  9. Food Advertising and Marketing Directed at Children and Adolescents in the US

    Science.gov (United States)

    Story, Mary; French, Simone

    2004-01-01

    In recent years, the food and beverage industry in the US has viewed children and adolescents as a major market force. As a result, children and adolescents are now the target of intense and specialized food marketing and advertising efforts. Food marketers are interested in youth as consumers because of their spending power, their purchasing influence, and as future adult consumers. Multiple techniques and channels are used to reach youth, beginning when they are toddlers, to foster brand-building and influence food product purchase behavior. These food marketing channels include television advertising, in-school marketing, product placements, kids clubs, the Internet, toys and products with brand logos, and youth-targeted promotions, such as cross-selling and tie-ins. Foods marketed to children are predominantly high in sugar and fat, and as such are inconsistent with national dietary recommendations. The purpose of this article is to examine the food advertising and marketing channels used to target children and adolescents in the US, the impact of food advertising on eating behavior, and current regulation and policies. PMID:15171786

  10. Food Advertising and Marketing Directed at Children and Adolescents in the US

    Directory of Open Access Journals (Sweden)

    French Simone

    2004-02-01

    Full Text Available Abstract In recent years, the food and beverage industry in the US has viewed children and adolescents as a major market force. As a result, children and adolescents are now the target of intense and specialized food marketing and advertising efforts. Food marketers are interested in youth as consumers because of their spending power, their purchasing influence, and as future adult consumers. Multiple techniques and channels are used to reach youth, beginning when they are toddlers, to foster brand-building and influence food product purchase behavior. These food marketing channels include television advertising, in-school marketing, product placements, kids clubs, the Internet, toys and products with brand logos, and youth-targeted promotions, such as cross-selling and tie-ins. Foods marketed to children are predominantly high in sugar and fat, and as such are inconsistent with national dietary recommendations. The purpose of this article is to examine the food advertising and marketing channels used to target children and adolescents in the US, the impact of food advertising on eating behavior, and current regulation and policies.

  11. Awareness and Perceptions of Food Safety Risks and Risk Management in Poultry Production and Slaughter: A Qualitative Study of Direct-Market Poultry Producers in Maryland.

    Directory of Open Access Journals (Sweden)

    Patrick Baron

    Full Text Available The objective of this study was to document and understand the perceptions and opinions of small-scale poultry producers who market directly to consumers about microbial food safety risks in the poultry supply chain. Between January and November 2014, we conducted semi-structured, in-depth interviews with a convenience sample of 16 owner-operators of Maryland direct-market commercial poultry farms. Three overarching thematic categories emerged from these interviews that describe: 1 characteristics of Maryland direct-market poultry production and processing; 2 microbial food safety risk awareness and risk management in small-scale poultry production, slaughter and processing; and 3 motivations for prioritizing food safety in the statewide direct-market poultry supply chain. Key informants provided valuable insights on many topics relevant to evaluating microbial food safety in the Maryland direct-market poultry supply chain, including: direct-market poultry production and processing practices and models, perspectives on issues related to food safety risk management, perspectives on direct-market agriculture economics and marketing strategies, and ideas for how to enhance food safety at the direct-market level of the Maryland poultry supply chain. The findings have policy implications and provide insights into food safety in small-scale commercial poultry production, processing, distribution and retail. In addition, the findings will inform future food safety research on the small-scale US poultry supply chain.

  12. Awareness and Perceptions of Food Safety Risks and Risk Management in Poultry Production and Slaughter: A Qualitative Study of Direct-Market Poultry Producers in Maryland

    Science.gov (United States)

    Baron, Patrick; Frattaroli, Shannon

    2016-01-01

    The objective of this study was to document and understand the perceptions and opinions of small-scale poultry producers who market directly to consumers about microbial food safety risks in the poultry supply chain. Between January and November 2014, we conducted semi-structured, in-depth interviews with a convenience sample of 16 owner-operators of Maryland direct-market commercial poultry farms. Three overarching thematic categories emerged from these interviews that describe: 1) characteristics of Maryland direct-market poultry production and processing; 2) microbial food safety risk awareness and risk management in small-scale poultry production, slaughter and processing; and 3) motivations for prioritizing food safety in the statewide direct-market poultry supply chain. Key informants provided valuable insights on many topics relevant to evaluating microbial food safety in the Maryland direct-market poultry supply chain, including: direct-market poultry production and processing practices and models, perspectives on issues related to food safety risk management, perspectives on direct-market agriculture economics and marketing strategies, and ideas for how to enhance food safety at the direct-market level of the Maryland poultry supply chain. The findings have policy implications and provide insights into food safety in small-scale commercial poultry production, processing, distribution and retail. In addition, the findings will inform future food safety research on the small-scale US poultry supply chain. PMID:27341034

  13. Awareness and Perceptions of Food Safety Risks and Risk Management in Poultry Production and Slaughter: A Qualitative Study of Direct-Market Poultry Producers in Maryland.

    Science.gov (United States)

    Baron, Patrick; Frattaroli, Shannon

    2016-01-01

    The objective of this study was to document and understand the perceptions and opinions of small-scale poultry producers who market directly to consumers about microbial food safety risks in the poultry supply chain. Between January and November 2014, we conducted semi-structured, in-depth interviews with a convenience sample of 16 owner-operators of Maryland direct-market commercial poultry farms. Three overarching thematic categories emerged from these interviews that describe: 1) characteristics of Maryland direct-market poultry production and processing; 2) microbial food safety risk awareness and risk management in small-scale poultry production, slaughter and processing; and 3) motivations for prioritizing food safety in the statewide direct-market poultry supply chain. Key informants provided valuable insights on many topics relevant to evaluating microbial food safety in the Maryland direct-market poultry supply chain, including: direct-market poultry production and processing practices and models, perspectives on issues related to food safety risk management, perspectives on direct-market agriculture economics and marketing strategies, and ideas for how to enhance food safety at the direct-market level of the Maryland poultry supply chain. The findings have policy implications and provide insights into food safety in small-scale commercial poultry production, processing, distribution and retail. In addition, the findings will inform future food safety research on the small-scale US poultry supply chain.

  14. Marketing activities of vape shops across racial/ethnic communities.

    Science.gov (United States)

    Garcίa, Robert; Sidhu, Anupreet; Allem, Jon-Patrick; Baezconde-Garbanati, Lourdes; Unger, Jennifer B; Sussman, Steve

    2016-01-01

    There has been a surge in the number of vape shops in the USA. Research on the marketing practices of e-cigarette manufacturers is scarce and even less known are the practices of vape shop retailers. Past research on tobacco marketing has shown differences in the amount and content of marketing material, based on a community's demographic profile. This study examined marketing strategies in vape shops and explored differences among vape shops located in communities that differ by ethnic composition. Data was gathered in 2014 from a pilot-study on vape shops (n=77) in Los Angeles, which documented the characteristics of shops through employee interviews and in-store observations. Data were collected from shops located in communities that were predominantly, African-American (n=20), Hispanic (n=17), Korean (n=18), or non-Hispanic White (n=22). Sixty-one percent of vape shops had advertisements (print ads and posters) for e-cigarettes and 84% offered discounts. Vape shops in Hispanic communities were more likely to have ethnic specific marketing material compared to shops in other communities. All the shops provided customers with free samples, however those in Korean and non-Hispanic White communities had a significantly higher prevalence of customer accessible free samples. Vape shop marketing practices differed by ethnic community. A large majority of shops provided free samples to their customers, a practice which is now banned by the FDA. It will be important to monitor how vape shops will adjust their marketing strategy because of this ban. Future research should expand on the findings presented here to provide regulators with further crucial information.

  15. DIRECTION OF INVESTMENTS AND SOURCES OF FUNDING ON HOTEL MARKET IN POLAND

    Directory of Open Access Journals (Sweden)

    Anna Semmerling

    2016-06-01

    Full Text Available Hotel market in Poland is related to trends on touristic market. This sector is developing dynamically, in Poland as in the whole world. In the years 2001-2014 numbers of hotels in Poland increased double. Most of new hotels are 4 and 5 stars. Important for new objects is building conference centres and SPA, which makes touristic season longer. Main source of finances hotel investments in Poland are own sources and EU funds. Crucial importance is the franchise. Forecasts for hotel market are really great. Till 2017 the count of tourists, who take advantage of hotels, should still increase.

  16. Directed Activities Related to Text: Text Analysis and Text Reconstruction.

    Science.gov (United States)

    Davies, Florence; Greene, Terry

    This paper describes Directed Activities Related to Text (DART), procedures that were developed and are used in the Reading for Learning Project at the University of Nottingham (England) to enhance learning from texts and that fall into two broad categories: (1) text analysis procedures, which require students to engage in some form of analysis of…

  17. Specifics and Features of Outsourcing Marketing Communications Activity

    Directory of Open Access Journals (Sweden)

    Grzegorz Hajduk

    2016-09-01

    Full Text Available The aim of this paper is to describe the outsourcing of marketing communications as a business trend. The author discusses possible scopes of external entities’ involvement and presents positive and negative aspects of marketing communications outsourcing. Efficient use of modern forms of marketing communication is the domain of a highly specialized group of agencies and other providers of marketing services. The use of their creativity, competence and skills in the field of communication has a significant impact on its effectiveness. For many companies, it is currently more profitable to benefit from external specialists instead of hiring them and improving their competence within the organization. This solution also seems more beneficial with respect to the effectiveness of management and optimization of resources. However, given the importance of the brand as a company's most crucial intangible asset of strategic importance, delegating all decision-making power associated with it beyond the company is irrational. The choice of strategies and determination of key assumptions relating to integrated marketing communication should remain the responsibility of the parent company.

  18. STRATEGIC DIRECTIONS IMPROVING THE MANAGEMENT OF MARKETING IN WINERIES OF CRIMEAN REGION

    Directory of Open Access Journals (Sweden)

    Michael Dementiev

    2015-10-01

    Full Text Available The article considers the issues of analyzing market environment and assess the current and strategic competitiveness of winemaking enterprises of Crimea region. On the basis of the conducted analysis, the grouping of winemaking enterprises on the level of potential use of the capabilities of the environment, as well as the proposed strategy for the development of wine-making enterprises of the Crimean region-based matching to realize the potential of market environment and competitive advantages of regional production.

  19. Teaching Direct Marketing and Small Farm Viability: Resources for Instructors, 2nd Edition. Introduction.

    OpenAIRE

    2015-01-01

    For farmers, growing quality crops is just one step in running a successful farm—making the farm or market garden economically viable requires another suite of skills, including finding land, planning what crops to grow, marketing the crops, managing income and expenses, and addressing food safety and labor issues.   At the University of California, Santa Cruz Center for Agroecology and Sustainable Food Systems (CASFS), the Farm & Garden Apprenticeship instructors have put t...

  20. Alignment of Supply Chain Strategy with Marketing and Sales activities in Bosnian Small and Medium Enterprises

    OpenAIRE

    Muhammed Kürşad Özlen; Azra Muratovic; Nedzma Begic

    2013-01-01

    The objective of this research is to identify the alignment of supply chain strategies with marketing and financial activities in Bosnian small and medium enterprises. Regarding the methodology used, we have conducted a survey and collected the data in an excel spreadsheet and then analyzed descriptively. The research achieved poor marketing strategies and no customer centric view in these marketing strategies, furthermore, not efficient and effective supply chain management strategy and comp...

  1. Evaluating the Impact of an Active Labour Market Policy on Employment: Short- and Long-Term Perspectives

    Directory of Open Access Journals (Sweden)

    José M. Cansino

    2018-04-01

    Full Text Available The Labour Market Insertion Contract was an Active Labour Market Policy introduced in Spain. It was aimed at individuals who had difficulties entering the labour market, and it was introduced with the purpose of reducing the rate of unemployment. This article provides an estimation of the average impact that this contract had on the employability of individuals in the short and long term. A microeconomic analysis was carried out based on causal statistical inference by using propensity score matching and kernel and radial estimators. Data was taken from the most comprehensive database available, which is the Continuous Sample of Work Histories. Results are consistent with literature reports and show that the employability of participants was inferior to that of individuals with similar, temporary-type contracts. This research contributes to the literature by evaluating whether there was empirical evidence to support the political decision to revoke or replace this kind of direct employment programme.

  2. Using the Power of Word-Of-Mouth to Leverage the Effect of Marketing Activities on Consumer Responses

    DEFF Research Database (Denmark)

    Martensen, Anne; Mouritsen, Jan

    2016-01-01

    and that this effect is leveraged when WOM mediates the relationship. The 4Ps primarily mobilise positive WOM (PWOM), making PWOM the strongest mediator. This has implications for marketing and communication strategies, as the 4Ps have to mobilise WOM and influence consumer responses directly. This challenges......Research has studied Word-Of-Mouth (WOM) and the 4P marketing activities separately with no attention to how these two processes simultaneously influence consumer responses. This is unfortunate as a firm’s marketing activities may also mobilise WOM, which then can leverage the activities’ effect...... the composition of the 4Ps and how to design the marketing message so it is appealing for consumers to bring into their social milieu so WOM can take place. It also underlines the necessity to add PWOM as a fifth P, so the different marketing activities’ effect can be amplified by the power of WOM and brands can...

  3. Marketing activities and national development: is there a link ...

    African Journals Online (AJOL)

    The main objective of this study is to establish the link that exists between marketing and national development without losing sight of the intervening variables that might exist between them. The study suggested comparative advantage (CAD), resource-use efficiency (RUET), wealth creation (WECRE) as the possible ...

  4. Panorama 2007: Exploration and Production Activities and Markets

    International Nuclear Information System (INIS)

    Saniere, A.

    2007-01-01

    2005 was an outstanding year for the upstream service and supply sector, with E and P investment and key markets reaching record highs. This trend should continue in 2006. The biggest challenges facing the sector are the tight supply of equipment and raw materials (especially steel), the competition from Chinese companies and the shortage of qualified personnel. (author)

  5. Active Labor Market Programs and Reservation Wages: Its a Hazard

    DEFF Research Database (Denmark)

    Sørensen, Kenneth Lykke

    Using a randomized controlled trial, this paper shows that positive earnings effects of labor market programs might be driven by an employment and/or a wage effect. The findings of this paper suggest that treated individuals in a high-intense scheme are more prone to have lowered short- term...

  6. Parent-child relationship of directly measured physical activity

    Directory of Open Access Journals (Sweden)

    Mâsse Louise C

    2011-03-01

    Full Text Available Abstract Background Studies on parent-child correlations of physical activity have been mixed. Few studies have examined concurrent temporal patterns of physical activity and sedentary behaviors in parents and children using direct measures. The purpose of this study was to examine parent-child activity correlations by gender, day of week, and time of day, using accelerometers - a method for direct assessment of physical activity. Methods Accelerometers were used to assess physical activity and sedentary time in 45 fathers, 45 mothers and their children (23 boys, 22 girls, mean age 9.9 years over the course of 4 days (Thursday - Sunday. Participants were instructed to wear accelerometers for 24 hours per day. Data from accelerometers were aggregated into waking hours on weekdays and weekends (6:00 am to midnight and weekday after-school hours (3:00 - 7:00 pm. Results Across the 4 days, the mean minutes per day of moderate-to-vigorous physical activity (MVPA for fathers was 30.0 (s.d. = 17.3, for mothers was 30.1 (s.d. = 20.1 and for children was 145.47 (s.d. = 51.64. Mothers' and fathers' minutes of MVPA and minutes of sedentary time were positively correlated with child physical activity and sedentary time (all ps Conclusions Greater parental MVPA was associated with increased child MVPA. In addition, having two parents with higher levels of MVPA was associated with greater levels of activity in children. Sedentary time in children was not as strongly correlated with that of their parents. Findings lend support to the notion that to increase childhood activity levels it may be fruitful to improve physical activity among parents.

  7. Formation of the Cycle of Business Processes of Management of Marketing Activity of a Transport Enterprise

    Directory of Open Access Journals (Sweden)

    Horielov Dmytro O.

    2014-02-01

    Full Text Available The article is devoted to problems of organisation of the process of management of marketing activity of an enterprise. It specifies the model of services of a transport enterprise and provides levels of services and their structure: basic, real, expanded, expected and prospective. The article offers to differentiate planning and realisation of the transportation service by its levels, each of which would correspond with a separate business process of management. It reveals specific features of use of instruments of the traditional, internal and interactive marketing in the market of transportation services. It identifies the structure of the object when managing marketing activity of a transportation enterprise. The article uses the Deming cycle to formulate general principles of formation of business processes of management of marketing activity: “Motivation – Plan – Do – Check – Act”. The proposed cycle would ensure continuous improvement of the said business processes of an enterprise in accordance with international quality standards (ISO.

  8. Inflammatory aetiology of human myometrial activation tested using directed graphs.

    Directory of Open Access Journals (Sweden)

    2005-07-01

    Full Text Available THERE ARE THREE MAIN HYPOTHESES FOR THE ACTIVATION OF THE HUMAN UTERUS AT LABOUR: functional progesterone withdrawal, inflammatory stimulation, and oxytocin receptor activation. To test these alternatives we have taken information and data from the literature to develop causal pathway models for the activation of human myometrium. The data provided quantitative RT-PCR results on key genes from samples taken before and during labour. Principal component analysis showed that pre-labour samples form a homogenous group compared to those during labour. We therefore modelled the alternative causal pathways in non-labouring samples using directed graphs and statistically compared the likelihood of the different models using structural equations and D-separation approaches. Using the computer program LISREL, inflammatory activation as a primary event was highly consistent with the data (p = 0.925, progesterone withdrawal, as a primary event, is plausible (p = 0.499, yet comparatively unlikely, oxytocin receptor mediated initiation is less compatible with the data (p = 0.091. DGraph, a software program that creates directed graphs, produced similar results (p= 0.684, p= 0.280, and p = 0.04, respectively. This outcome supports an inflammatory aetiology for human labour. Our results demonstrate the value of directed graphs in determining the likelihood of causal relationships in biology in situations where experiments are not possible.

  9. For a fistful of dollars. Increasingly, solar plant operators are marketing their power directly, at the expense of the public; Fuer eine Handvoll Dollar. Immer mehr Anlagenbetreiber verkaufen ihren Solarstrom direct - auf Kosten der Allgemeinheit

    Energy Technology Data Exchange (ETDEWEB)

    Podewils, Christoph

    2012-04-15

    Since 1 January 2012, the German Renewables Act permits direct marketing of solar power. Some new organizations have been founded that provide better profits for plant owners than the former reimbursement rates. Plant owners are opting for direct marketing increasingly often, but it is only possible with power in the range of a few hundred kW.

  10. Promoting Active Learning of Ethical Issues in Marketing Communications Using Debates

    Science.gov (United States)

    Roy, Donald P.

    2012-01-01

    Expectations from the business world and business school accreditation bodies to create learning outcomes that enhance students' understanding of ethical concepts call for marketing educators to integrate ethics into their pedagogy. This paper summarizes a debate activity used in an undergraduate marketing communications course. Debates engage…

  11. Designing an Energy Drink: High School Students Learn Design and Marketing Skills in This Activity

    Science.gov (United States)

    Martin, Doug

    2008-01-01

    A decade ago, energy drinks were almost nonexistent in the United States, but in the past five years they've become wildly popular. In fact, the $3.4 billion energy-drink market is expected to double this year alone, and the younger generation is the market targeted by manufacturers. This article presents an energy-drink designing activity. This…

  12. Marketing Informal Education Institutions in Israel: The Centrality of Customers' Active Involvement in Service Development

    Science.gov (United States)

    Oplatka, Izhar

    2004-01-01

    The current paper outlines a unique marketing perspective that prevails in some informal education institutions in Israel parallel with "traditional modes of marketing", such as promotion, public relations and the like. Based on a case study research in five community centres, a service development based on active participation of the…

  13. Peculiarities of applying complex marketing elements in the activity of public administration bodies in Ukraine

    Directory of Open Access Journals (Sweden)

    Yuriy ZBYRANIK

    2016-12-01

    Full Text Available Many practices are implemented in the activity of public administration bodies, which are used by the representatives of the business sector at the current stage of development of Ukraine. One of these practices is marketing. The article considers the theoretical aspects of marketing that can be applied in the work of public authorities. The fundamental differences between the sphere of public administration and the business are stated in this context. The main elements of the marketing mix are analysed and the peculiarities of marketing tools, which can be applied to the sphere of public administration, are noted.

  14. Direct Marketing Promotion and Electronic Cigarette Use Among US Adults, National Adult Tobacco Survey, 2013–2014

    OpenAIRE

    Dai, Hongying; Hao, Jianqiang

    2017-01-01

    Introduction The use of electronic cigarettes (e-cigarettes) among US adults has increased since 2007. The objective of this study was to investigate the prevalence of direct marketing promotion of e-cigarettes and its association with e-cigarette use among US adults. Methods We used using data from the 2013–2014 National Adult Tobacco Survey (NATS) to estimate prevalence of e-cigarette promotions received by mail or email. Multinomial logistic regression was used to examine the associations ...

  15. New Directions in the Use of Virtual Reality for Food Shopping: Marketing and Education Perspectives

    Science.gov (United States)

    Ruppert, Barb

    2011-01-01

    Virtual reality is used in marketing research to shape food selection and purchase decisions. Could it be used to counteract the marketing of less-nutritious foods and teach healthier food selection? This article presents interviews with Raymond Burke, Ph.D., of Indiana University Bloomington, and Rachel Jones, M.P.H., of the University of Utah College of Health. Topics covered include new marketing research technologies, including virtual reality simulations; retailing and shopper behavior; and the use of virtual grocery stores to help students explore quality of diet and food/nutrient relationships. The interviewees discuss how the technologies they have developed fit into research and behavior change related to obesity and diabetes. PMID:21527099

  16. New directions in the use of virtual reality for food shopping: marketing and education perspectives.

    Science.gov (United States)

    Ruppert, Barb

    2011-03-01

    Virtual reality is used in marketing research to shape food selection and purchase decisions. Could it be used to counteract the marketing of less-nutritious foods and teach healthier food selection? This article presents interviews with Raymond Burke, Ph.D., of Indiana University Bloomington, and Rachel Jones, M.P.H., of the University of Utah College of Health. Topics covered include new marketing research technologies, including virtual reality simulations; retailing and shopper behavior; and the use of virtual grocery stores to help students explore quality of diet and food/nutrient relationships. The interviewees discuss how the technologies they have developed fit into research and behavior change related to obesity and diabetes. © 2011 Diabetes Technology Society.

  17. DEVELOPMENT OF SERVICE MARKET OF HIGHER EDUCATION AS A PRIORITY DIRECTION OF VOCATIONAL SCHOOL MODERNIZATION

    Directory of Open Access Journals (Sweden)

    N. N. Bedenko

    2014-09-01

    Full Text Available The article deals with the analysis of the developed market of higher educational services, various problems in the regional higher education service markets are designated and disproportions in the educational services market are revealed which in case of a suspense pass into the category of barriers to representatives of all interested parties.In the unstable conditions of a social and economic situation in our society, absence of the forecast of economy development, formation of profile structure of specialist training is complicated. Violation of traditional educational communications with employers, weak influence of professional communities on educational system development, backwardness of a labor market complicates reduction of education content in compliance with economic and social sphere requirements, the organization of practical training for students, employment of graduates. New conditions of providing educational services in Russia, such as transition from the state monopoly to a multistructure education system as well as paid education have caused a need of reorganization in the work of educational institutions. Competitive fight for the consumer has toughened requirements to quality and conditions of training service. Creation of an extensive network of the most various non-state educational institutions, penetration of the foreign educational institutions into Russian market which have a rich market experience in the field of professional education, possibility for Russian citizens to get education abroad  have resulted in the fact that consumers of educational services can now make an independent choice of various training programs, depending on its contents, forms and training methods, as well as conditions of their acquisition.

  18. Technology in the Marketing Activities of Schools as an Example to Institutional Isomorphism

    Directory of Open Access Journals (Sweden)

    B. Çağla Garipağaoğlu

    2013-08-01

    Full Text Available The purpose of this study is to understand and explore the isomorphic changes in the private school chain sector in Turkey over the last five years regarding the effects of recent technology adoptions for school marketing activities. Qualitative research model was used and the two largest school chains were selected with concept sampling strategy. To collect data, we interviewed the chief marketing officers of the two selected school chains by using a semi-structured interview guideline. The data was analyzed by using content analysis. The results of the study provide a relatively new perspective based on the concept of institutional isomorphism to the use of technologies for marketing purposes (both as a marketing tool and a marketing product in the private school chain sector. The results show that technology is a powerful marketing product, which is used by schools as a marketing strategy, as well. This eventually leads to convergence of learning environments in different schools. Technology is considered to be a powerful tool for marketing school’s activities, as well, and this power is acknowledged by both school chains. Similarly, use of technology as a marketing tool becomes an isomorphic force for the two competing schools.

  19. Activity plan: Directional drilling and environmental measurements while drilling

    International Nuclear Information System (INIS)

    Myers, D.A.

    1998-01-01

    This activity plan describes the testing of directional drilling combined with environmental measurements while drilling at two Hanford Site locations. A cold test is to be conducted at the 105A Mock Tank Leak Facility in the 200 East Area. A hot test is proposed to be run at the 216-B-8 tile field north of the 241-B Tank Farm in 200 East Area. Criteria to judge the success, partial success or failure of various aspects of the test are included. The TWRS program is assessing the potential for use of directional drilling because of an identified need to interrogate the vadose zone beneath the single-shell tanks. Because every precaution must be taken to assure that investigation activities do not violate the integrity of the tanks, control of the drill bit and ability to follow a predetermined drill path are of utmost importance and are being tested

  20. Activity plan: Directional drilling and environmental measurements while drilling

    Energy Technology Data Exchange (ETDEWEB)

    Myers, D.A.

    1998-07-16

    This activity plan describes the testing of directional drilling combined with environmental measurements while drilling at two Hanford Site locations. A cold test is to be conducted at the 105A Mock Tank Leak Facility in the 200 East Area. A hot test is proposed to be run at the 216-B-8 tile field north of the 241-B Tank Farm in 200 East Area. Criteria to judge the success, partial success or failure of various aspects of the test are included. The TWRS program is assessing the potential for use of directional drilling because of an identified need to interrogate the vadose zone beneath the single-shell tanks. Because every precaution must be taken to assure that investigation activities do not violate the integrity of the tanks, control of the drill bit and ability to follow a predetermined drill path are of utmost importance and are being tested.

  1. Market and system integration of renewable energy sources. A legal analysis of the regulations for direct marketing in the EEG 2012; Markt- und Systemintegration der Erneuerbaren-Energien. Eine rechtliche Analyse der Regeln zur Direktvermarktung im EEG 2012

    Energy Technology Data Exchange (ETDEWEB)

    Lehnert, Wieland [Kanzlei Becker Buettner Held, Berlin (Germany)

    2012-07-01

    The EEG 2012 presents optional funding instruments for direct marketing of EEG electricity, in particular a market bonus and a flexibility bonus. The author presents the new regulation for direct marketing in the EEG 2012, in consideration of the practice in energy law. Important aspects are a systematic integration of the new specifications in energy law and an analysis of their contents. Effects on the practice of energy management are investigated, as well as the chances and risks connected with implementation by the energy market partners.

  2. Head direction cell activity in mice: robust directional signal depends on intact otolith organs

    Science.gov (United States)

    Yoder, Ryan M.; Taube, Jeffrey S.

    2009-01-01

    The head direction (HD) cell signal is a representation of an animal's perceived directional heading with respect to its environment. This signal appears to originate in the vestibular system, which includes the semicircular canals and otolith organs. Preliminary studies indicate the semicircular canals provide a necessary component of the HD signal, but involvement of otolithic information in the HD signal has not been tested. The present study was designed to determine the otolithic contribution to the HD signal, as well as to compare HD cell activity of mice to that of rats. HD cell activity in the anterodorsal thalamus was assessed in wild-type C57BL/6J and otoconia-deficient tilted mice during locomotion within a cylinder containing a prominent visual landmark. HD cell firing properties in C57BL/6J mice were generally similar to those in rats. However, in C57BL/6J mice, landmark rotation failed to demonstrate dominant control of the HD signal in 36% of the sessions. In darkness, directional firing became unstable during 42% of the sessions, but landmark control was not associated with HD signal stability in darkness. HD cells were identified in tilted mice, but directional firing properties were not as robust as those of C57BL/6J mice. Most HD cells in tilted mice were controlled by landmark rotation, but showed substantial signal degradation across trials. These results support current models that suggest otolithic information is involved in the perception of directional heading. Furthermore, compared to rats, the HD signal in mice appears to be less reliably anchored to prominent environmental cues. PMID:19176815

  3. Social Media: a way of activism in digital marketing communication

    Directory of Open Access Journals (Sweden)

    Irene García Medina

    2012-08-01

    Full Text Available Hoje, as mídias sociais são a nova forma de ativismo em comunicação de marketing digital. As empresas não são mais os donos exclusivos da relação dos consumidores com seus produtos / serviços; em vez disso, a sobrevivência das organizações depende da utilização efetiva dos meios de comunicação social. Os consumidores confiam nas outras pessoas para fornecer recomendações sobre produtos e serviços de uma forma muito ativa, e é importante saber como e porque as mídias sociais influenciam as organizações. Este estudo analisa através de uma revisão da literatura a importância do ativismo através da mídia social para comunicação de marketing digital e propõe um modelo de negócio para as estratégias de marketing de sucesso.

  4. Political Marketing Activity In Simultaneous Regional Elections 2015

    Directory of Open Access Journals (Sweden)

    AMA Suyanto

    2017-06-01

    Full Text Available Regional head election system was change in 2015. It has impact on political marketing strategy to all stake holders, such as political party and candidatures.The purposes of this research is to analyzeashifting ofpolitical marketing issueson regional election 2015. The research approach uses the mix method with the type of sequential explanatory. The subjects of this research are the candidates, election successful teams or supporting team, and young voters. Location of research based on cluster system district and sub district in Bandung, Cianjur, Magelang, Sleman, and Medan. The data are collected through techniques of questionnaires to young voters; interview to candidates, election successful teams and young voters, as well as the documentation of media and data on Regional General Elections Commission (KPUD. There are also triangular data techniqueinterviews with the General Elections Commission (KPU, the community and supporting team, and documentation and questionnaire form. The result shows that the system of political marketing has already started shifting from product, promotion, price, place, and people known as the 5Ps from mostly dominated by Political Partyinto the role of PEOPLE as candidature in influensing the voters. The Result also tells that shifting from using convetional media into almost using digital media was powerfull.

  5. Attracting foreign direct investment under high risk and volatility of international financial markets

    OpenAIRE

    PARTACHI Ion; ARVINTE Vitalie

    2009-01-01

    International financial crisis caused significant reduction of investment flows, especially to emerging markets, vulnerable to external shocks and foreign exchange rate fluctuations. Under these conditions, decision factors are pushed to adopt changes in investment strategies in order to maintain competitiveness in attracting foreign investments needed to stabilize economy and continue development programs. Under the conditions of incertitude and high risks emerging economies adopted differen...

  6. The influence of spatial effects on wind power revenues under direct marketing rules

    Energy Technology Data Exchange (ETDEWEB)

    Grothe, Oliver [Koeln Univ. (Germany). Dept. of Economic and Social Statistics; Muesgens, Felix [Brandenburgische Technische Univ. Cottbus (Germany). Lehrstuhl fuer Energiewirtschaft

    2012-03-15

    In many countries worldwide, investment in renewable technologies has been accelerated by the introduction of fixed feed-in tariffs for electricity from renewable energy sources (RES). While fixed tariffs accomplish this purpose, they lack incentives to align the RES production with price signals. Today, due to a growing proportion of renewable electricity, the intermittency of most RES increases the volatility of electricity prices and might even prevent market clearing. Therefore, support schemes for RES have to be modified. Recently, Germany launched a market premium model which gives wind power operators the monthly choice to either receive a fixed feed-in tariff or to risk a - subsided - access to the wholesale electricity market. This paper quantifies the revenues of wind turbines under this new model and, in particular, analyzes whether, when and where producers may profit. We find that the position of the wind turbine within the country significantly influences revenues. The results are of interest and importance for wind farm operators deciding whether electricity should be sold in the fixed tariff or in the wholesale market.

  7. Alternative Food in the Global South: Reflections on a Direct Marketing Initiative in Kenya

    Science.gov (United States)

    Freidberg, Susanne; Goldstein, Lissa

    2011-01-01

    Amidst booming scholarship on alternative food networks (AFNs) in the global North, research on AFN in the global South remains scarce. Partly this is because explicitly alternative initiatives are themselves scarce, except for those focused on export markets. Yet in countries such as Kenya, urban consumers and rural smallholders have good reason…

  8. Direct instrumental identification of catalytically active surface sites

    Science.gov (United States)

    Pfisterer, Jonas H. K.; Liang, Yunchang; Schneider, Oliver; Bandarenka, Aliaksandr S.

    2017-09-01

    The activity of heterogeneous catalysts—which are involved in some 80 per cent of processes in the chemical and energy industries—is determined by the electronic structure of specific surface sites that offer optimal binding of reaction intermediates. Directly identifying and monitoring these sites during a reaction should therefore provide insight that might aid the targeted development of heterogeneous catalysts and electrocatalysts (those that participate in electrochemical reactions) for practical applications. The invention of the scanning tunnelling microscope (STM) and the electrochemical STM promised to deliver such imaging capabilities, and both have indeed contributed greatly to our atomistic understanding of heterogeneous catalysis. But although the STM has been used to probe and initiate surface reactions, and has even enabled local measurements of reactivity in some systems, it is not generally thought to be suited to the direct identification of catalytically active surface sites under reaction conditions. Here we demonstrate, however, that common STMs can readily map the catalytic activity of surfaces with high spatial resolution: we show that by monitoring relative changes in the tunnelling current noise, active sites can be distinguished in an almost quantitative fashion according to their ability to catalyse the hydrogen-evolution reaction or the oxygen-reduction reaction. These data allow us to evaluate directly the importance and relative contribution to overall catalyst activity of different defects and sites at the boundaries between two materials. With its ability to deliver such information and its ready applicability to different systems, we anticipate that our method will aid the rational design of heterogeneous catalysts.

  9. The Effect of Sanctions and Active Labour Market Programmes on the Exit Rate From Unemployment

    DEFF Research Database (Denmark)

    Ahmad, Nisar; Svarer, Michael

    2009-01-01

    ). Hence, modeling only one of them as treatment might over or underestimate the true effect. Therefore, by using a multivariate mixed proportional hazard model (MMPH), we model the hazard rate out of unemployment along with the sanction rate and hazard rate into active labour market programmes. We......This paper simultaneously investigates the effectiveness of benefit sanctions and active labour market programmes on the exit rate from unemployment using Danish data. In the data about one third of the individuals who are sanctioned also participate in some active labour market programmes (ALMPs...... optimally select the number of supports point for the distribution of unobserved heterogeneity. Results show that pre-specifying two support points underestimates the effect of sanctions and active labour market programmes. Failing to control for selectivity for sanctions not only underestimates...

  10. The Effect of Sanctions and Active Labour Market Programmes on the Exit Rate From Unemployment

    DEFF Research Database (Denmark)

    Ahmad, Nisar; Svarer, Michael

    ). Hence, modeling only one of them as treatment might over or underestimate the true effect. Therefore, by using a multivariate mixed proportional hazard model (MMPH), we model the hazard rate out of unemployment along with the sanction rate and hazard rate into active labour market programmes. We......This paper simultaneously investigates the effectiveness of benefit sanctions and active labour market programmes on the exit rate from unemployment using Danish data. In the data about one third of the individuals who are sanctioned also participate in some active labour market programmes (ALMPs...... optimally select the number of supports point for the distribution of unobserved heterogeneity. Results show that pre-specifying two support points underestimates the effect of sanctions and active labour market programmes. Failing to control for selectivity for sanctions not only underestimates...

  11. Management information systems: their role in the marketing activities of HMOs.

    Science.gov (United States)

    Aronow, D B

    1988-01-01

    HMOs are particularly dependent on their information resources in providing cost-effective, high quality, accessible care. Understanding the role of MIS in HMO marketing activities may guide administrators in evaluating information systems applications within their organizations.

  12. THE EFFECT OF SOCIAL MEDIA MARKETING ACTIVITIES ON BRAND AWARENESS, BRAND IMAGE AND BRAND LOYALTY

    OpenAIRE

    Yusuf BİLGİN

    2018-01-01

    The aim of this research is to examine the effect of social media marketing activities on brand awareness, brand image and brand loyalty. In addition, it has been aimed to analyze the effect of brand awareness and brand image on brand loyalty in this research. The population of the research consists of the consumers who actively follow five brands with the highest social score according to the Marketing Turkey social media brand performance data on social media communication channels such as ...

  13. Marketing and service activities of German power suppliers. Results of a recent investigation; Marketing- und Dienstleistungsktivitaeten der deutschen Stromversorger. Ergebnisse einer aktuellen Erhebung

    Energy Technology Data Exchange (ETDEWEB)

    Nickel, M. [Bereich Markt und Daten, Verband der Eiektrizitaetswirtschaft - VDEW - e.V., Berlin (Germany)

    2006-07-03

    Service activities have always played an important role for power suppliers. Facing the growing competitive environment, the enterprises' activities were given new directions, with more strength. The EU energy service regulation gives this subject even more importance. VDEW (Association of the Electricity Industry) has been regularly investigating the range of the services offered by the enterprises, for the last time by means of questionnaire in 2005. The findings give a general view of the marketing measures presently used by the enterprises and the services they offer. It was found out that services and special measures of customer care have kept their importance to customer binding and customer acquisition also in 2005. Services have always been of importance for power suppliers.

  14. Operationalising active involvement in the EU water framework directive

    DEFF Research Database (Denmark)

    Wright, Stuart Anthony Lewis; Fritsch, Oliver

    2011-01-01

    We identify two key stages in the river basin planning process under the Water Framework Directive: the selection of instruments for a programme of measures to achieve the environmental targets, and disproportionate cost analysis to determine whether selected measures involve high costs. Some EU...... of actively involving non-state actors, which can be summarised as increasing the effectiveness of policy and improving its implementation. Criticising the emerging economic decision-making approach, we argue that economic analyses could result in a missed opportunity to capitalise on the potential benefits...... of involvement. The article discusses the appropriateness of actively involving the public during the two aforementioned decision-making stages and suggests concrete ways in which active involvement may be operationalised. We conclude that member states should not implement a minimum form of participation...

  15. Directions of effective development of the grain market in the aspect of solving food security problems

    Directory of Open Access Journals (Sweden)

    S. K. Mizanbekova

    2017-01-01

    Full Text Available The article deals with the problems of development of the market for feed grain and production, which accounts for about a third of the gross harvest of grain crops. The need to ensure the effective development of the market for feed grain of Kazakhstan and Russia acquires special relevance in modern conditions due to the variety of factors of internal and external influence. Grain firing by production volumes, quality and assortment does not meet the needs of the livestock sector in nutritious and affordable concentrate fodder. In connection with this, the poor quality of the feed base caused a decrease in production volumes with a deterioration in the provision of foodstuffs of animal origin to the population, which necessitated an increase in the import of livestock products, followed by a decrease in the demand for domestic feed grain by domestic agricultural producers. Similar problems adversely affect the dynamics of market development fodder grain and livestock in Kazakhstan and Russia. To ensure the product safety of the Republic of Kazakhstan, to improve the quality of life of the population, it is necessary to develop a set of measures to improve the forage bases of animal husbandry, stimulate and increase the production of high-quality meat products that can compete in domestic and foreign markets. Technical re-equipment and modernization of the enterprises for the production of mixed fodders in accordance with the requirements of international standards, the perspective development and placement of these enterprises in the regions should proceed from the technological features of the cattle-breeding industry of the Republic of Kazakhstan, taking into account the modern requirements of domestic and foreign markets for meat products. The introduction of effective mechanisms to meet the current needs of regional producers in a quality and affordable feed base will allow the Republic of Kazakhstan, on the basis of its own high resource

  16. Cystic echinococcosis in marketed offal of sheep in Basrah, Iraq: Abattoir-based survey and a probabilistic model estimation of the direct economic losses due to hydatid cyst.

    Science.gov (United States)

    Abdulhameed, Mohanad F; Habib, Ihab; Al-Azizz, Suzan A; Robertson, Ian

    2018-02-01

    Cystic echinococcosis (CE) is a highly endemic parasitic zoonosis in Iraq with substantial impacts on livestock productivity and human health. The objectives of this study were to study the abattoir-based occurrence of CE in marketed offal of sheep in Basrah province, Iraq, and to estimate, using a probabilistic modelling approach, the direct economic losses due to hydatid cysts. Based on detailed visual meat inspection, results from an active abattoir survey in this study revealed detection of hydatid cysts in 7.3% (95% CI: 5.4; 9.6) of 631 examined sheep carcasses. Post-mortem lesions of hydatid cyst were concurrently present in livers and lungs of more than half (54.3% (25/46)) of the positive sheep. Direct economic losses due to hydatid cysts in marketed offal were estimated using data from government reports, the one abattoir survey completed in this study, and expert opinions of local veterinarians and butchers. A Monte-Carlo simulation model was developed in a spreadsheet utilizing Latin Hypercube sampling to account for uncertainty in the input parameters. The model estimated that the average annual economic losses associated with hydatid cysts in the liver and lungs of sheep marketed for human consumption in Basrah to be US$72,470 (90% Confidence Interval (CI); ±11,302). The mean proportion of annual losses in meat products value (carcasses and offal) due to hydatid cysts in the liver and lungs of sheep marketed in Basrah province was estimated as 0.42% (90% CI; ±0.21). These estimates suggest that CE is responsible for considerable livestock-associated monetary losses in the south of Iraq. These findings can be used to inform different regional CE control program options in Iraq.

  17. 1982 survey of United States uranium marketing activity

    International Nuclear Information System (INIS)

    1983-09-01

    This report is based on survey data from all utilities, reactor manufacturers, and uranium producers who market uranium. The survey forms are mailed in January of each year with updates in July of each year. This year 59 utilities, 5 reactor manufacturers and agents, and 57 uranium producers were surveyed. Completed survey forms were checked for errors, corrected as necessary, and processed. These data formed the basis for the development of the report. This report is intended for Congress, federal and state agencies, the nuclear industry, and the general public

  18. Integrated marketing communications in sport organizations

    OpenAIRE

    Gašović Milan

    2011-01-01

    Integrated marketing communications represent the unification of organization's marketing and communication activities. Sports organizations have the emphasized need for effective communication with their environment (the public, the media, advertisers, sponsors, and other subjects interested in their offer). Elements of the integrated marketing communications are: advertising, personal selling, sales promotion, publicity, public relations, direct marketing, Internet communications etc. Each ...

  19. Direct determination of phosphatase activity from physiological substrates in cells.

    Directory of Open Access Journals (Sweden)

    Zhongyuan Ren

    Full Text Available A direct and continuous approach to determine simultaneously protein and phosphate concentrations in cells and kinetics of phosphate release from physiological substrates by cells without any labeling has been developed. Among the enzymes having a phosphatase activity, tissue non-specific alkaline phosphatase (TNAP performs indispensable, multiple functions in humans. It is expressed in numerous tissues with high levels detected in bones, liver and neurons. It is absolutely required for bone mineralization and also necessary for neurotransmitter synthesis. We provided the proof of concept that infrared spectroscopy is a reliable assay to determine a phosphatase activity in the osteoblasts. For the first time, an overall specific phosphatase activity in cells was determined in a single step by measuring simultaneously protein and substrate concentrations. We found specific activities in osteoblast like cells amounting to 116 ± 13 nmol min(-1 mg(-1 for PPi, to 56 ± 11 nmol min(-1 mg(-1 for AMP, to 79 ± 23 nmol min(-1 mg(-1 for beta-glycerophosphate and to 73 ± 15 nmol min(-1 mg(-1 for 1-alpha-D glucose phosphate. The assay was also effective to monitor phosphatase activity in primary osteoblasts and in matrix vesicles. The use of levamisole--a TNAP inhibitor--served to demonstrate that a part of the phosphatase activity originated from this enzyme. An IC50 value of 1.16 ± 0.03 mM was obtained for the inhibition of phosphatase activity of levamisole in osteoblast like cells. The infrared assay could be extended to determine any type of phosphatase activity in other cells. It may serve as a metabolomic tool to monitor an overall phosphatase activity including acid phosphatases or other related enzymes.

  20. Multicultural Marketing in Spain; perspectives on communications directed at immigrant population groups

    Directory of Open Access Journals (Sweden)

    Cliff Van-Wyk

    2011-01-01

    Full Text Available Cultural differences among immigrants demand differentiated strategies from marketers. This research aims at defining multicultural marketing within national boundaries, detailing how it has been studied and succesfully implemented by leading practitioners. Two research methods are utilised in this study- the first is heuristic (since it makes use of secondary data; the second is qualitative, based on data derived from case study. This research on cultural differences shows that differences become bigger depending on the profile of that culture that integrates others. Results show that individuals do not go through their lives with just one cultural reference. On the contrary, they get in and out of different cultures. Therefore, advertising needs to focus on integrated and combined campaign

  1. The influence of economic crisis on directions of estructuring of marketing in research institutes

    Directory of Open Access Journals (Sweden)

    Marlena Elżbieta Maślanka

    2013-03-01

    Full Text Available On the eve of the third millennium the Polish economy is more and more subject to worldwide trends of globalization, which in a special way influences the scope and intensiveness of changes implemented in Research Institutes. It is accompanied by another more and more intensively transferred internationally and generally observed economic crisis, whose negative impulses cause the economic growth to slow down. The key determinant of the development of Research Institutes in the modern global economy is a skill to react on changes and a necessity to take restructuring actions within this range of marketing. Problems of a progressive global economic crisis and the influence of this process on restructuring of marketing in Research Institutes is an important research problem, requiring a deep and thorough analysis and research in this scope, hence this paper deals with all these important issues.

  2. Which categories should direct marketers feature for which customers when using targeted promotions?

    DEFF Research Database (Denmark)

    Reutterer, Thomas; Boztug, Yasemin; Breugelmans, Els

    -stage procedure. For deriving segment-specific promotions at the product category level, this procedure takes both interdependencies in purchase behaviour across categories and customer heterogeneity with respect to cross-category effects in response to marketing actions into account. The resulting...... recommendations are empirically evaluated vis-à-vis alternative approaches in a controlled field experiment conducted in cooperation with a major online grocery retailer....

  3. The influence of spatial effects on wind power revenues under direct marketing rules

    International Nuclear Information System (INIS)

    Grothe, Oliver; Müsgens, Felix

    2013-01-01

    In many countries, investments in renewable technologies have been accelerated by fixed feed-in tariffs for electricity from renewable energy sources (RES). While fixed tariffs accomplish this purpose, they lack incentives to align the RES production with price signals. Today, the intermittency of most RES increases the volatility of electricity prices and makes balancing supply and demand more complicated. Therefore, support schemes for RES have to be modified. Recently, Germany launched a scheme which gives wind power operators the monthly choice to either receive a fixed tariff or to risk a – subsidized – access to the wholesale electricity market. This paper quantifies revenues of wind turbines under this new subsidy and analyzes whether, when and where producers may profit. We find that the position of the wind turbine within the country significantly influences revenues in terms of EUR/MWh. The results are important for wind farm operators deciding whether electricity should be sold in the fixed feed-in tariff or in the wholesale market. However, no location is persistently, i.e., in every calendar month of the year, above the average. This limits the effect of the new subsidy scheme on investment locations and long term improvements in the aggregated wind feed-in profile. - Highlights: • Germany couples feed-in tariff for renewable energies to hourly market prices. • Analysis of position of wind turbines on relative revenues in EUR/MW. • Quantification of locational effect for policy makers and investors

  4. Large-screen display industry: market and technology trends for direct view and projection displays

    Science.gov (United States)

    Castellano, Joseph A.; Mentley, David E.

    1996-03-01

    Large screen information displays are defined as dynamic electronic displays that can be viewed by more than one person and are at least 2-feet wide. These large area displays for public viewing provide convenience, entertainment, security, and efficiency to the viewers. There are numerous uses for large screen information displays including those in advertising, transportation, traffic control, conference room presentations, computer aided design, banking, and military command/control. A noticeable characteristic of the large screen display market is the interchangeability of display types. For any given application, the user can usually choose from at least three alternative technologies, and sometimes from many more. Some display types have features that make them suitable for specific applications due to temperature, brightness, power consumption, or other such characteristic. The overall worldwide unit consumption of large screen information displays of all types and for all applications (excluding consumer TV) will increase from 401,109 units in 1995 to 655,797 units in 2002. On a unit consumption basis, applications in business and education represent the largest share of unit consumption over this time period; in 1995, this application represented 69.7% of the total. The market (value of shipments) will grow from DOL3.1 billion in 1995 to DOL3.9 billion in 2002. The market will be dominated by front LCD projectors and LCD overhead projector plates.

  5. Recent activities and trends in the uranium market

    International Nuclear Information System (INIS)

    Kwasny, R.; Lohrey, K.; Max, A.

    2006-01-01

    Implementing the large number of nuclear power plant projects worldwide presupposes a considerable increase in the production of natural uranium. Preparations have been made: Higher uranium prices stimulate investments into future mines and into uranium exploration. In some countries, the uranium industry is undergoing structural changes so as to be able to meet future requirements. The terms and conditions laid down in long-term uranium supply contracts (prices and fixed delivery volumes) provide present and future producers with the necessary security in investing and planning. The electricity utilities have accepted the shift from a former 'buyer's market' to a 'seller's market' and adapted their uranium supply strategies accordingly. Numerous uranium mines, most of them small, with relatively low uranium ore concentrations, are under construction or in the commissioning phase. However, as secondary sources (fuels not made up of fresh uranium) are gradually coming to an end, many more uranium deposits need to be found and developed to commercial maturity in order to ensure uranium supply also on the long term. The steadily growing industries in the front end and the back end of the fuel cycle have intensified concerns about the non-proliferation of nuclear fuels. However, political considerations with respect to proliferation resistant uranium supply strategies have met with scepticism right from the outset. (orig.)

  6. Automated Ecological Assessment of Physical Activity: Advancing Direct Observation.

    Science.gov (United States)

    Carlson, Jordan A; Liu, Bo; Sallis, James F; Kerr, Jacqueline; Hipp, J Aaron; Staggs, Vincent S; Papa, Amy; Dean, Kelsey; Vasconcelos, Nuno M

    2017-12-01

    Technological advances provide opportunities for automating direct observations of physical activity, which allow for continuous monitoring and feedback. This pilot study evaluated the initial validity of computer vision algorithms for ecological assessment of physical activity. The sample comprised 6630 seconds per camera (three cameras in total) of video capturing up to nine participants engaged in sitting, standing, walking, and jogging in an open outdoor space while wearing accelerometers. Computer vision algorithms were developed to assess the number and proportion of people in sedentary, light, moderate, and vigorous activity, and group-based metabolic equivalents of tasks (MET)-minutes. Means and standard deviations (SD) of bias/difference values, and intraclass correlation coefficients (ICC) assessed the criterion validity compared to accelerometry separately for each camera. The number and proportion of participants sedentary and in moderate-to-vigorous physical activity (MVPA) had small biases (within 20% of the criterion mean) and the ICCs were excellent (0.82-0.98). Total MET-minutes were slightly underestimated by 9.3-17.1% and the ICCs were good (0.68-0.79). The standard deviations of the bias estimates were moderate-to-large relative to the means. The computer vision algorithms appeared to have acceptable sample-level validity (i.e., across a sample of time intervals) and are promising for automated ecological assessment of activity in open outdoor settings, but further development and testing is needed before such tools can be used in a diverse range of settings.

  7. Provision of regulating energy in the context of direct marketing according to the EEG 2012; Zur Bereitstellung von Regelleistung im Rahmen der Direktvermarktung nach dem EEG 2012

    Energy Technology Data Exchange (ETDEWEB)

    Breuer, Daniel [Landgericht Koeln (Germany); Osborne Clarke, Koeln (Germany)

    2012-07-01

    Electric power from wind power plants and photovoltaic power plants cannot be stored and is not available at all times. The results are volatile power supply curves, risks of availability forecasting for grid owners or (direct) marketers, and enhanced requirements on grid operation with stable frequency. All this will directly affect the reliability of power supply in Germany. Grid integration and market integration of renewable energy sources are directly connected. The contribution discusses the challenges of ensuring grid stability as well as the legal regulations governing the supply of regulating power from renewable energy sources. Since 1 January 2012, regulating power from renewable energy sources is provided within the scope of the EEG only by direct marketing, i.e. without receiving fixed reimbursement rates. Direct marketing is only possible outside the scope of the EEG, but this is without relevance for the time being. (orig.)

  8. Considerations on the promotional activity on the DIY market in Romania

    Directory of Open Access Journals (Sweden)

    Mihai FÎNARU

    2015-12-01

    Full Text Available Communication is a component of the marketing mix of great importance for the success of companies on the market. Currently the promotional activity of companies is experiencing a variety of manifestations, the manufacturers and the distributors are always interested in finding ways to promote themselves differently, moreover to draw the attention of consumers and to produce the desired behavior among them. DIY market is a highly competitive market and the promotional techniques used by the companies in this field are very diverse. In this context, this paper aims at presenting a series of promotional aspects of the techniques used by two of the largest DIY companies on the Romanian market Dedeman and Praktiker.

  9. Experimental study of anti-tumor activity of direct current

    International Nuclear Information System (INIS)

    Ito, Hisao; Hashimoto, Shozo

    1989-01-01

    The anti-tumor activity of direct current combined with radiation was studied. The experiments were performed with fibrosarcomas (FSA, NFSA) syngenetic to C3H mice. Direct current (0.6mA, 120min) alone was effective to reduce the tumor sizes, but could not cure the tumors. When the direct current therapy (DC therapy) was combined with radiation the DC therapy following radiation was more effective than that before radiation. Using TCD 50 assay, the DC therapy enhanced the effect of a single dose of radiation with the dose-modifying factor of 1.2. However, tumor control rates by the combination therapy were more improved at the smaller doses of radiation than at the larger ones. When the single DC therapy (0.6mA, 120min) was applied immediately after the first radiation of fractionated one the combination therapy still showed the enhanced effect. However, both DC therapy and the radiation therapy were divided in three fractions, and the DC therapy (0.6mA, 40min) was applied after each radiation. Tumor growth retardation by the combination therapy was no different from that by radiation alone. This result suggests that there might be a minimum required dose of coulombs to show the effect of the combination therapy. (author)

  10. If It Works for Pills, Can It Work for Skills? Direct-to-Consumer Social Marketing of Evidence-Based Psychological Treatments.

    Science.gov (United States)

    Friedberg, Robert D; Bayar, Hasan

    2017-06-01

    The emergence of evidence-based psychological treatments (EVPTs) is a scientific success story, but unfortunately the application of these empirically supported procedures has been slow to gain ground in treatment-as-usual settings. This Open Forum commentary argues that direct-to-consumer (DTC) marketing, which has worked well in communicating the advantages of various medicines, should perhaps be considered for use in social marketing of EVPTs. DTC marketing of pharmaceuticals is a long-standing advertising strategy in the United States. In fact, DTC marketing of psychotropic medicines is quite a success story. The authors recommend various strategies for using marketing science to devise DTC advertising of EVPTs, discuss previous research on DTC campaigns, and describe initiatives launched in the United Kingdom and Europe to promote EVPTs. Suggestions for evaluating and regulating DTC marketing of EVPTs are included. Finally, the potential for DTC marketing of EVPTs to increase mental health literacy and reduce health disparities is explored.

  11. The multilevel effect of marketing activities on sales, revenue and profitability in a micro-enterprise

    Directory of Open Access Journals (Sweden)

    Rafael Barreiros Porto

    2017-07-01

    Full Text Available Purpose – This study dynamically assessed the effectiveness of marketing activities in the generation of product sales, revenue, and profitability in a micro-enterprise, a context that lacks research in marketing. Design/methodology/approach – A longitudinal multilevel study was conducted using daily panel data for 5,800 products sold and monthly time series on the business level, involving 26 months of commercial and financial records for a micro-enterprise (a drugstore. Panel and time series regressions were performed. Findings – The research shows that (1 marketing activities, in particular price elasticity, quite accurately generate product sales, (2 the aggregated estimate of total marketing activities predicts monthly company revenue and profitability, and (3 in the investigated company, if marketing activities are intensified in the same proportion to increase costs in products and goods, they are not efficient in generating profit. Originality/value – This research supports investigations concerning micro-macro level analysis relationships with commercial and financial data in order to merge marketing decisions to finance.

  12. Current challenges of Germany’s energy transition project and competing strategies of challengers and incumbents: The case of direct marketing of electricity from renewable energy sources

    International Nuclear Information System (INIS)

    Wassermann, Sandra; Reeg, Matthias; Nienhaus, Kristina

    2015-01-01

    Electricity generated by renewable energies (RES-E) already accounts for 25% of Germany’s electricity supply. This has led to recent discussions for a better market integration of RES-E. The paper examines how competing actors and their ideas on market integration developed new services for direct marketing according to their respective origins and tried to shape the regulatory framework. The paper analyses this process and explains the current shape of the field of direct marketing. Medium-sized structured actors, who favoured RES-E integration via the conventional wholesale power markets, and who formed early close coalitions with RES-E power producers at the same time, have been most successful in terms of market shares. Moreover, they have been very successful for different reasons in building-up coalitions with governance units and influencing the field rules and routines. Based on those findings, the paper will conclude with some policy advices for the future adjustment of the current regulative frameworks. As long as there is no evidence of how RES-E can be integrated most effectively and efficiently, policies should maintain a competition between different direct marketing strategies to find out which strategies serve the best in terms of achieving a successful energy transition. - Highlights: • Innovation sociological analysis of the market integration of electricity from renewables in the German electricity markets. • Direct marketing of RES-E seen as a new strategic action field in the German “Energiewende”. • Strategies of incumbent and challenger actors to shape the rules of the field. • Suggestions for the future design of policy instruments for direct marketing of RES-E

  13. Enhancing Learning Outcomes through Application Driven Activities in Marketing

    Science.gov (United States)

    Stegemann, Nicole; Sutton-Brady, Catherine

    2013-01-01

    This paper introduces an activity used in class to allow students to apply previously acquired information to a hands-on task. As the authors have previously shown active learning is a way to effectively facilitate and improve students' learning outcomes. As a result to improve learning outcomes we have overtime developed a series of learning…

  14. Evaluation of Anticaries Activity of Selected Mouthwash Marketed in ...

    African Journals Online (AJOL)

    Anticaries evaluation revealed that 0.047 % thymol in ethanol displayed the highest degree of anticaries activity against all the Streptococcal species tested. Incorporation of preservatives in mouthwashes may adversely affect their anticaries activity as indicated by the fact that the preserved mouthwash exhibited lower ...

  15. Unusual Market Activity Announcements: A Study of Price Manipulation on the Indonesian Stock Exchange

    Directory of Open Access Journals (Sweden)

    Mamduh M. Hanafi

    2010-05-01

    Full Text Available We investigate stocks involved in the Unusual Market Activity (UMA Announcements. The Indonesian Stock Exchange occasionally issues UMA announcements when it suspects that there are unusual price increases (positive UMAs or price decreases (negative UMAs, as well as unusual increases in trading volumes. We believe that UMA announcements signal a high probability that stocks are being manipulated. We find no differences in fundamentals and trading variables between stocks in the UMA announcements and those not in the UMA announcements. Any stock is vulnerable to market manipulation. Stocks in the UMA announcements do not exhibit reversal patterns, suggesting that price effect is permanent. UMAs seem to convey relevant information, which is most likely in the form of insider type of information. Keywords: emerging market; price manipulation; unusual market activity announcement.

  16. The Effect of Corporate Citizenship Activities (CCAS on Financial Performance and Market Performance: The Omani Experience

    Directory of Open Access Journals (Sweden)

    Shaker Al Ani Mawih K.

    2015-04-01

    Full Text Available The main objective of this study is to investigate and analyze the effects of corporate citizenship activities on the financial performance and market performance of Omani manufacturing companies in the Sultanate of Oman for the period 2009-2013. The Financial performance of companies is measured by two independent variables: return on assets (ROA and return on equity (ROE. Market performance is measured by the fair market value of shares (FMV. CCAs are determined by the voluntary disclosures of corporate citizenship activities by the companies. The study concludes that there is a positive impact by CCAs on the financial and market performance of the Omani companies that leads to profit maximization.

  17. 75 FR 10267 - Federal Open Market Committee; Domestic Policy Directive of January 26 and 27, 2010

    Science.gov (United States)

    2010-03-05

    ... the Federal Reserve's balance sheet to expand significantly in coming months. The Committee directs... developments regarding the System's balance sheet that could affect the attainment over time of the Committee's...

  18. Direct and indirect effects of FDI in emerging European markets: a survey and meta-analysis

    Czech Academy of Sciences Publication Activity Database

    Hanousek, Jan; Kočenda, E.; Maurel, M.

    2011-01-01

    Roč. 35, č. 3 (2011), s. 301-322 ISSN 0939-3625 Institutional research plan: CEZ:AV0Z70850503 Keywords : foreign direct investments * productivity spillovers * economic transformation Subject RIV: AH - Economics

  19. Investigation of relationship marketing in the franchising activity of trade companies

    OpenAIRE

    Lisun, Yanina

    2017-01-01

    The article reveals the essence and constituents of the concepts of «relationship», «interaction», «marketing relations», «marketing partnership», «partnership» of the trade business. The essence of the terms «distribution» and «franchising» is investigated and the place of franchising in the structure of organizational and legal forms of distribution systems is determined.It analyses the activity of trading companies and the franchising market of Ukraine is conducted. The article analyses ma...

  20. Selected Demographic Aspects of Buyers’ Activity on the Local Housing Market

    Directory of Open Access Journals (Sweden)

    Foryś Iwona

    2015-02-01

    Full Text Available Demographic factors next to economic, political and legal ones, are important elements determining the development of the housing market. The analysis of the age structure of the population and of the dynamics of change shows that the population of baby boomers in the age group that is actively entering the labor market and becoming independent is a stimulant for the development of the housing market. Individuals who are gaining economic independence generate new needs and, with appropriate financial resources, also future demand for their own accommodation.

  1. Categories of Profit and Effectiveness of Business Activity in the System of Market Values

    Directory of Open Access Journals (Sweden)

    Niyazi Musa ogly Ismailov

    2016-10-01

    Full Text Available The article describes the approaches to the interpretation of economic categories “profit” and “effectiveness of business activity”, studies the essence and manifestations of these concepts in business that allows us to consider their place in the system of market valuables. Due to the necessity of a broader view of the success of the business, the author discussed the basic provisions of methodological individualism in the categories of economic theory of property rights. Disclosing them the author focuses on the characteristics which show the formation of operating results in achieving its ultimate goal. Details reveal a mixed situation in respect of the appointment of the rate of profit in modern conditions, the potential motives and incentives of human activity. A list of targeted economic outcomes correlates with the solved economic issues. For example, when you build and study the business model in the form of chains of forming and maintaining value the most appropriate terms that define the goal of firms are profitability, balance and optimality. In this article, the following results are obtained: 1 terminological analysis of targeted economic results, which are put in touch in an appropriate relationship to solve economic problem; 2 conclusion on the profit’s universality and absoluteness loss in direct characterization of business activity effectiveness.

  2. Immigration Restrictions as Active Labor Market Policy: Evidence from the Mexican Bracero Exclusion

    OpenAIRE

    Clemens, Michael A.; Lewis, Ethan Gatewood; Postel, Hannah M.

    2017-01-01

    An important class of active labor market policy has received little rigorous impact evaluation: immigration barriers intended to improve the terms of employment for domestic workers by deliberately shrinking the workforce. Recent advances in the theory of endogenous technical change suggest that such policies could have limited or even perverse labor-market effects, but empirical tests are scarce. We study a natural experiment that excluded almost half a million Mexican 'bracero' seasonal ag...

  3. The Motivation Effect of Active Labor Market Policy on Wages

    DEFF Research Database (Denmark)

    Clausen, Johannes; Geerdsen, Lars Pico; Tranæs, Torben

    This paper analyzes the motivation effect of activation programs on wages and employment. We utilize a reform of the Danish UI system in 1998 that reduced the period of unconditional benefits and thereby created exogenous variation in the probability of people entering a mandatory activation...... program. Wages are measured by their position in the overall wage distribution, and we estimate how this position reacts to an increased probability of an individual being enrolled in activation. The wage effect is estimated using a competing risk duration model with exit states to employment at a higher...... wage or a lower wage. Overall, we find an increased hazard of exit to employment and of exit to higher-paying jobs as the probability of activation increases, and no change in the exit rate to lower-paying jobs. These results do not hold for individuals with higher education, for whom we find...

  4. Automated Ecological Assessment of Physical Activity: Advancing Direct Observation

    Directory of Open Access Journals (Sweden)

    Jordan A. Carlson

    2017-12-01

    Full Text Available Technological advances provide opportunities for automating direct observations of physical activity, which allow for continuous monitoring and feedback. This pilot study evaluated the initial validity of computer vision algorithms for ecological assessment of physical activity. The sample comprised 6630 seconds per camera (three cameras in total of video capturing up to nine participants engaged in sitting, standing, walking, and jogging in an open outdoor space while wearing accelerometers. Computer vision algorithms were developed to assess the number and proportion of people in sedentary, light, moderate, and vigorous activity, and group-based metabolic equivalents of tasks (MET-minutes. Means and standard deviations (SD of bias/difference values, and intraclass correlation coefficients (ICC assessed the criterion validity compared to accelerometry separately for each camera. The number and proportion of participants sedentary and in moderate-to-vigorous physical activity (MVPA had small biases (within 20% of the criterion mean and the ICCs were excellent (0.82–0.98. Total MET-minutes were slightly underestimated by 9.3–17.1% and the ICCs were good (0.68–0.79. The standard deviations of the bias estimates were moderate-to-large relative to the means. The computer vision algorithms appeared to have acceptable sample-level validity (i.e., across a sample of time intervals and are promising for automated ecological assessment of activity in open outdoor settings, but further development and testing is needed before such tools can be used in a diverse range of settings.

  5. Bulgarian wedding music between folk and chalg: Politics, markets and current directions

    Directory of Open Access Journals (Sweden)

    Silverman Kerol

    2007-01-01

    Full Text Available This article investigates the performative relationship among folklore, the market, and the state through an analysis of the politics of Bulgarian wedding music. In the socialist period wedding music was condemned by the state and excluded from the category folk but was adored by thousands of fans as a counter-cultural manifestation. In the post-socialist period wedding music achieved recognition in the West but declined in popularity in Bulgarian as fusion music's, such as chalga (folk/pop, arose and as musicians faced challenges vis-à-vis capitalism. As the state withdrew and became weaker private companies with profit-making agendas arose. Although it inspired chalga, wedding music began to be seen in contrast to it, as folk music. Recently, fatigue with chalga and nationalistic ideologies are revitalizing wedding music.

  6. Perceived role of marketing activities in the context of transitional economy

    Directory of Open Access Journals (Sweden)

    Sigitas Urbonavičius

    2009-12-01

    Full Text Available The role and importance of various marketing activities within a company is a function of numerous internal and external factors, including those that are typical of transitional economies. These factors are integrated and shaped by managerial perceptions about their overall importance and suitability at a specific moment. Authors analyze opinions among managers of Lithuanian companies about the overall importance of the marketing function in their companies as well as about the importance of specific marketing activities. Special attention is paid to the specifics of managerial per ceptions and opinions during the period of economic uncertainty and recession. The research is based on a survey of 346 managers of primarily manufacturing and trading companies operating in Lithuania. The analysis showed a number of differences in the evaluation of the importance of marketing activities based on the characteristics of companies and their core strategic idea. The research revealed that the importance of pricing and communication activities is growing during a period of economic recession. It also confirmed the existence of a positive relationship between managerial evaluations of the importance of marketing activities and the growth of sales.

  7. Perceiving Promotion Activities İn Politic Marketing By Gazi University’ Students

    Directory of Open Access Journals (Sweden)

    Ahmet ÇATLI

    2013-06-01

    Full Text Available Political parties determine the marketing strategies about affecting electors, who have customer property. What, when and how do they want? After they can meet these wantings, needs and can subordinate other parties. Promotion activities also can be defined as election drive, is an mix of marketing. But as the seen changing of electors' wantings also in politic marketing, kinds and variations of promotion activities, especially in our technological age are more important than classic promotions. With this project inquiry work that consists of 9 parts also has done to know about how the university students are affected and which promotion activities affect the students more. İnquiry appliers are students in University of Gazi TTEF. In the inquiry, questioned to students that students' gender, incomes, the place they live, their enroling in political parties, being affected by promotion activities, if they are affected, by which promotion activity and how much they are affected, advertsement, public relations,personal marketing and marketing development.

  8. 7 CFR 981.441 - Credit for market promotion activities, including paid advertising.

    Science.gov (United States)

    2010-01-01

    ... promotion activities, including paid advertising. (a) In order for a handler to receive credit for his/her... 7 Agriculture 8 2010-01-01 2010-01-01 false Credit for market promotion activities, including paid advertising. 981.441 Section 981.441 Agriculture Regulations of the Department of Agriculture (Continued...

  9. Hourly rate of direct labor - contributions to its applicability in the pricing process inserted in a competitive market

    Directory of Open Access Journals (Sweden)

    Antonio Benedito Silva Oliveira

    2016-12-01

    Full Text Available The detailed cost analysis is currently required as a result of increasingly competitive markets. The strategic cost management, analyzed from the optic of the target costing, can be a powerful tool for companies to keep themselves competitive. In this way, this study aimed to present a meticulous analysis of the hourly rate of direct labor in the pricing process of a new product, in order to understand if its use is appropriate in a pricing process. We used the deductive method supported in a case study, and the result achieved is that the hourly rate of direct current labor cannot be used in the pricing process, otherwise will be determined unrealistic costs to the product. It is important to highlight that this analysis applies to micro and small until large corporations.

  10. Direct-to-Consumer Marketing of Cigar Products in the United States.

    Science.gov (United States)

    Ganz, Ollie; Teplitskaya, Lyubov; Cantrell, Jennifer; Hair, Elizabeth C; Vallone, Donna

    2016-05-01

    Although cigar use and sales have increased in the United States over the past decade, little is known about how these products are promoted. Direct-to-consumer (DTC) advertising is a common method used to promote tobacco products and may be a potential channel through which cigars are advertised. Comperemedia (Mintel) was used to acquire opt-in direct mail and email advertising for the top 10 cigar brands in the United States between January 2013 and July 2014. The advertisement and corresponding data on brand, advertising spend, and mail volume were downloaded and summarized. Promotions such as coupons, giveaways, and sweepstakes were also examined. A total of 92 unique advertisements met the search criteria and included two brands: Black & Mild (n = 77) and Swisher Sweets (n = 15). Expenditures on direct mail advertising during this period totaled $12 809 630. Black & Mild encompassed 80% of total direct mail volume and 78% of direct mail advertising expenditures. Almost all advertisements contained at least one promotion (88%) and included a URL to the product website (85%). The results suggest that Black & Mild and Swisher Sweets are the primary cigar brands using DTC advertising. Promotional offers were nearly ubiquitous among the advertisements, which may appeal to price-sensitive populations. Future studies should continue to examine cigar advertising via direct mail and email, in addition to other channels, such as the point-of-sale. Although cigar use and sales have increased in the United States over the past decade, there is limited data on cigar advertising. This article provides a snapshot of expenditures, volume, and promotional content of DTC cigar advertising in the United States between January 2013 and July 2014. © The Author 2015. Published by Oxford University Press on behalf of the Society for Research on Nicotine and Tobacco. All rights reserved. For permissions, please e-mail: journals.permissions@oup.com.

  11. Use of direct oral anticoagulants in the first year after market entry of edoxaban: A Danish nationwide drug utilization study.

    Science.gov (United States)

    Pottegård, Anton; Grove, Erik L; Hellfritzsch, Maja

    2018-02-01

    To describe the early uptake of edoxaban; the fourth direct oral anticoagulant (DOAC) to enter the market. Using the Danish nationwide health registries, we identified new users of edoxaban (n = 609) from June 6 (day of marketing) through June 2017. For comparison, we also identified new users of dabigatran (n = 2211), rivaroxaban (n = 19 227), and apixaban (n = 14 736). Users were described regarding indication of use, previous anticoagulant experience, comorbidity, and co-medication. The rate of edoxaban initiation increased to 2.0 per 100 000 person months in June 2017, compared with 6.3, 37.5, and 27.0 for dabigatran, rivaroxaban, and apixaban. Atrial fibrillation was the most common registered indication for edoxaban (67%) as well as the other DOACs (41-55%). Overall, users of edoxaban were comparable to users of other DOACs (median age 75 vs 72-76 years and 57% vs 53-59% males), except for a generally lower concomitant use of other drugs. Noticeably, 95% of edoxaban users had previously received anticoagulant treatment compared with 31% to 43% for new users of other DOACs, with 77% switching directly from another anticoagulant treatment to edoxaban (45% directly from VKA and 32% directly from DOACs). While the use of edoxaban is still limited compared with other DOACs, it is increasing. The majority of edoxaban users switch to edoxaban from other anticoagulant treatments. Continued monitoring of the utilization of DOACs, including effectiveness and safety, is considered essential to the safe and rational use of these drugs. Copyright © 2017 John Wiley & Sons, Ltd.

  12. Ethical and clinical practice considerations for genetic counselors related to direct-to-consumer marketing of genetic tests.

    Science.gov (United States)

    Wade, Christopher H; Wilfond, Benjamin S

    2006-11-15

    Several companies utilize direct-to-consumer (DTC) advertising for genetic tests and some, but not all, bypass clinician involvement by offering DTC purchase of the tests. This article examines how DTC marketing strategies may affect genetic counselors, using available cardiovascular disease susceptibility tests as an illustration. The interpretation of these tests is complex and includes consideration of clinical validity and utility, and the further complications of gene-environment interactions and pleiotropy. Although it is unclear to what extent genetic counselors will encounter clients who have been exposed to DTC marketing strategies, these strategies may influence genetic counseling interactions if they produce directed interest in specific tests and unrealistic expectations for the tests' capacity to predict disease. Often, a client's concern about risk for cardiovascular diseases is best addressed by established clinical tests and a family history assessment. Ethical dilemmas may arise for genetic counselors who consider whether to accept clients who request test interpretation or to order DTC-advertised tests that require a clinician's authorization. Genetic counselors' obligations to care for clients extend to interpreting DTC tests, although this obligation may be fulfilled by referral or consultation with specialists. Genetic counselors do not have an obligation to order DTC-advertised tests that have minimal clinical validity and utility at a client's request. This can be a justified restriction on autonomy based on consideration of risks to the client, the costs, and the implications for society. Published 2006 Wiley-Liss, Inc.

  13. Considerations and concerting on the european directive transposition to the internal gas market; Mission de reflexion et de concertation sur la transposition de la directive europeenne sur ''le marche interieur du gaz''

    Energy Technology Data Exchange (ETDEWEB)

    Bricq, N

    1999-10-01

    In the framework of the directive 98/30/CE transposition on the the gas internal market, a report has been asked by the First Ministry to define the new form of the gas utilities. The directive deals with the competition opening. The first part presents the gas market organization in France, today and after the transposition. The second part analyses the big stakes of this transposition. (A.L.B)

  14. Panorama 2011: Exploration-production: activities and markets

    International Nuclear Information System (INIS)

    Saniere, A.; Serbutoviez, S.

    2011-01-01

    After a year of economic crisis in 2009, oil companies saw renewed demand and are reporting increased investment in 2010. Exploration-production activity is resuming, at a pace that varies by sector, but prices for goods and services remain depressed as a result of existing over-capacity. In particular, developments in Brazil and Iraq and growth in unconventional gas are helping to maintain the level of activity. Meanwhile, the catastrophic oil spill in the Gulf of Mexico is leading to tighter regulations and safety standards in offshore drilling. (author)

  15. Analysing the agricultural cost and non-market benefits of implementing the water framework directive

    NARCIS (Netherlands)

    Bateman, I.J.; Brouwer, R.; Davies, H.; Day, B.H.; Deflandre, A.; Di Falco, S.; Georgiou, S.; Hadley, D.; Hutchins, M.; Jones, A.P.; Kay, D.; Leeks, G.; Lewis, M.; Lovett, A.A.; Neal, C.; Posen, P.; Rigby, D.; Turner, R.K.

    2006-01-01

    Implementation of the Water Framework Directive (WFD) represents a fundamental change in the management of water in Europe with a requirement that member states ensure 'good ecological status' for all water bodies by 2015. Agriculture is expected to bear a major share of WFD implementation costs as

  16. Counseling Customers: Emerging Roles for Genetic Counselors in the Direct-to-Consumer Genetic Testing Market

    NARCIS (Netherlands)

    Harris, A.; Kelly, S.; Wyatt, S.

    2013-01-01

    Individuals now have access to an increasing number of internet resources offering personal genomics services. As the direct-to-consumer genetic testing (DTC GT) industry expands, critics have called for pre- and post-test genetic counseling to be included with the product. Several genetic testing

  17. Manure Market as a Solution for the Nitrates Directive in Italy

    NARCIS (Netherlands)

    Arata, L.; Peerlings, J.H.M.; Sckokai, P.

    2013-01-01

    This research aims at analysing the economic effects of the European Union's Nitrates Directive implementation on some representative dairy farms in Italy, using a mathematical programming model. The representative farms considered are located in Emilia-Romagna and Lombardia, which are potentially

  18. Direct and indirect effects of FDI in emerging European markets: a survey and meta-analysis

    Czech Academy of Sciences Publication Activity Database

    Hanousek, J.; Kočenda, Evžen; Maurel, M.

    2011-01-01

    Roč. 35, č. 3 (2011), s. 301-322 ISSN 0939-3625 R&D Projects: GA ČR GA402/09/1595; GA MŠk LC542 Institutional research plan: CEZ:MSM0021620846 Keywords : foreign direct investments * productivity spillovers * economic transformation Subject RIV: AH - Economics

  19. The main directions of banking products promotion in the banking marketing system in Russian commercial banks

    Directory of Open Access Journals (Sweden)

    Markova O.M.

    2017-04-01

    Full Text Available the article is devoted to the research of directions of client-oriented approach application during bank products promotion in Russian banks. Attention is paid to the development of electronic banking, social networks through which consumers receive the necessary information about beneficial offers and special conditions for providing banking services.

  20. PENCAPAIAN BRAND CORPORATE MELALUI BRAND ACTIVATION PENDEKATAN EXPERIENTIAL MARKETING ( STUDI KASUS LABORATORIUM KLINIK

    Directory of Open Access Journals (Sweden)

    Mahdalena Lubis

    2017-07-01

    Full Text Available Brand activation is a corporation's endeavor to look deeper into what's in the brand, strategy and position of the brand. A new approach to brand activation by maximizing the range of relevant assets through product and service, employees, identity and communication combined with experiential marketing through sense, feel, think, act, relate, is considered highly effective in achieving corporate brand because it emphasizes the differentiation of competitors. This study aimed to find out how the achievement of corporate brand through brand activation experiential marketing conducted by Clinical Laboratory with the object of PT. Prodia Widyahusada Tbk. This descriptive case study study obtained data through interviews and observations. This research finds the fact that companies do brand activation to achieve corporate brand is holistic to maximize brand in competitive competition, but to create experiential marketing, company can emphasize certain points in accordance with objectives desired by company. At the same time, denial of Schmitt's theory of surprise is the most important, in contrast to that done in the research object that sense and feel are the strongest according to the needs or goals of the company's customers. Utilization of brand activation experiential marketing can create trust, engagement, loyalty, acquisition, share, differentiator with competitors and lead to the achievement of a corporate brand of reputation. Brand activation merupakan usaha korporasi untuk melihat lebih dalam mengenai berbagai hal yang ada di dalam brand, strategi dan posisi dari brand tersebut. Pendekatan baru terhadap brand activation dengan memaksimalkan berbagai asset yang relevan melalui product and service, employees, identity dan communication dipadu dengan experiential marketing melalui sense, feel, think, act, relate, dinilai sangat efektif untuk mencapai brand corporate karena lebih menekankan differensiasi terhadap kompetitor. Penelitian ini

  1. Effects of heat treatment on conformation and cell growth activity of alpha- lactalbumin and beta-lactoglobulin from market milk.

    Science.gov (United States)

    Inagaki, Mizuho; Kawai, Shuji; Ijier, X; Fukuoka, Mayuko; Yabe, Tomio; Iwamoto, Satoshi; Kanamaru, Yoshihiro

    2017-01-01

    Heat processes, low temperature for long time (LTLT) pasteurization and ultra-heat treatment (UHT) sterilization, are essential for commercial market milk to improve the shelf life of raw milk and ensure microbial safety. We evaluated the effects of heat experience on the molecular properties of α-lactalbumin (α-LA) and β-lactoglobulin (β-LG) isolated from four types of market milk such as LTLT-A (66°C for 30 min), LTLT-B (65°C for 30 min), UHT-I (130°C for 2 s, indirect heating) and UHT-D (135°C for 2 s, direct heating) samples. We examined molecular conformations using circular dichroism spectrum measurement and cell growth activity using the WST-1 method for the proteins. α-LA isolated from each of these four types of market milk displayed no significant structural difference as compared to raw milk α-LA, while α-LA of UHT-I only inhibited cell growth of an intestinal epithelial cell line more potently than raw milk α-LA. In the case of β-LG, only the UHT-I sample demonstrated a drastic change in structure, while it did not exhibit any cytotoxicity. We found that cell viability effects of α-LA and β-LG are attributable to the type of UHT; indirect and direct. These findings indicate that the effect of heat treatment on whey proteins should carefully be investigated further.

  2. Greek timber industries and wood product markets over the last century: development constraints and future directions

    Directory of Open Access Journals (Sweden)

    Panagiotis P. Koulelis

    2011-01-01

    Full Text Available This paper examines the Greek forestry sector after 1930. According to the past literature, the sector was entirely degraded and reliable data are not available. The study analyses critical historical data about timber sector and timber companies; the main objective is the specification of the factors that kept the Greek forest sector underdevelopment. The factors and the development constraints, including the indigenous characteristics of the Greek forests, the inhibitory policy for timber production investments, especially in the state industries, lack of market research, unorthodox procedures for sale of the wood, bad quality and high cost of production and periods of general economic recession are analyzed farther. Conclusively, the need for producing official forest maps, forest data recording, rapid adaptation to EU specifications, investments, deep changes in to the managership of the state industries, permanent and specialized personnel and promotion of national programs for the development of the small-scale wood elaboration and wood selling industrial units are some of the solutions for the above problems that could be suggested.

  3. Greek timber industries and wood product markets over the last century: development constraints and future directions

    Directory of Open Access Journals (Sweden)

    Panagiotis P. Koulelis

    2013-12-01

    Full Text Available This paper examines the Greek forestry sector after 1930. According to the past literature, the sector was entirely degraded and reliable data are not available. The study analyses critical historical data about timber sector and timber companies; the main objective is the specification of the factors that kept the Greek forest sector underdevelopment. The factors and the development constraints, including the indigenous characteristics of the Greek forests, the inhibitory policy for timber production investments, especially in the state industries, lack of market research, unorthodox procedures for sale of the wood, bad quality and high cost of production and periods of general economic recession are analyzed farther. Conclusively, the need for producing official forest maps, forest data recording, rapid adaptation to EU specifications, investments, deep changes in to the managership of the state industries, permanent and specialized personnel and promotion of national programs for the development of the small-scale wood elaboration and wood selling industrial units are some of the solutions for the above problems that could be suggested.

  4. Child-directed and nutrition-focused marketing cues on food packaging: links to nutritional content.

    Science.gov (United States)

    Lapierre, Matthew A; Brown, Autumn M; Houtzer, Hunter V; Thomas, Tyler J

    2017-04-01

    We tested whether the presence of both child-targeted and nutrition-focused (i.e. parent-targeted) marketing cues on food packaging was associated with the nutritional content of these products. We conducted a quantitative content analysis of 403 food packages chosen randomly from the supermarket's online portal along with all products (n 312) from the cereal aisle in a supermarket from the Southeastern USA. We examined main and interaction effects for cues on nutritional content (e.g. energy density, sugar, sodium, fibre). A regional supermarket chain in the Southeastern USA. Tests of main effects indicated that increased presence of nutritional cues was linked to more nutritious content (e.g. less sugar, less saturated fat, more fibre) while the increased presence of child-targeted cues was uniformly associated with less nutritious content (e.g. more sugar, less protein, less fibre). Among the interaction effects, results revealed that products with increased nutrition-focused and child-targeted cues were likely to contain significantly more sugar and less protein than other products. Products that seek to engage children with their packaging in the supermarket are significantly less nutritious than foods that do not, while product packages that suggest nutritional benefits have more nutritious content. More importantly, the study provides evidence that those products which try to engage both child and parent consumers are significantly less healthy in crucial ways (e.g. more sugar, less fibre) than products that do not.

  5. Free Market Ideology and Deregulation in Colorado’s Oilfields: Evidence for triple movement activism?

    Science.gov (United States)

    Malin, Stephanie A.; Mayer, Adam; Shreeve, Kelly; Olson-Hazboun, Shawn K.; Adgate, John

    2017-01-01

    Unconventional oil and gas extraction (UOGE) has spurred an unprecedented boom in on-shore production in the U.S. Despite a surge in related research, a void exists regarding inquiries into policy outcomes and perceptions. To address this, support for federal regulatory exemptions for UOGE is examined using survey data collected in 2015 from two northern Colorado communities. Current regulatory exemptions for UOGE can be understood as components of broader societal processes of neoliberalization. Free market ideology increases public support for federal regulatory exemptions for UOGE. Perceived negative impacts do not necessarily drive people to support increased federal regulation. Utilizing neo-Polanyian theory, interaction between free market ideology and perceived negative impacts is explored. Free market ideology appears to moderate people’s views of regulation: increasing the effect of perceived negative impacts while simultaneously increasing support for deregulation. To conclude, the ways in which free market ideology might normalize the impacts of UOGE activity are discussed. PMID:29225425

  6. Free Market Ideology and Deregulation in Colorado's Oilfields: Evidence for triple movement activism?

    Science.gov (United States)

    Malin, Stephanie A; Mayer, Adam; Shreeve, Kelly; Olson-Hazboun, Shawn K; Adgate, John

    2017-01-01

    Unconventional oil and gas extraction (UOGE) has spurred an unprecedented boom in on-shore production in the U.S. Despite a surge in related research, a void exists regarding inquiries into policy outcomes and perceptions. To address this, support for federal regulatory exemptions for UOGE is examined using survey data collected in 2015 from two northern Colorado communities. Current regulatory exemptions for UOGE can be understood as components of broader societal processes of neoliberalization. Free market ideology increases public support for federal regulatory exemptions for UOGE. Perceived negative impacts do not necessarily drive people to support increased federal regulation. Utilizing neo-Polanyian theory, interaction between free market ideology and perceived negative impacts is explored. Free market ideology appears to moderate people's views of regulation: increasing the effect of perceived negative impacts while simultaneously increasing support for de regulation. To conclude, the ways in which free market ideology might normalize the impacts of UOGE activity are discussed.

  7. Discoveries from Revisiting Apollo Direct Active Measurements of Lunar Dust

    Science.gov (United States)

    O'Brien, Brian

    2010-05-01

    New missions to the moon being developed by China, Japan, India, USA, Russia and Europe and possibilities of human missions about 2020 face the reality that 6 Apollo expeditions did not totally manage or mitigate effects of easily-mobilised and very "sticky" lunar dust on humans and hardware. Laboratory and theoretical modelling cannot reliably simulate the complex lunar environments that affect dynamical movements of lunar dust. The only direct active measurements of lunar dust during Apollo were made by matchbox-sized minimalist Dust Detector Experiments (DDEs) deployed to transmit some 30 million digital measurements from Apollo 11, 12, 14 and 15. These were misplaced or relatively ignored until 2009, when a self-funded suite of discoveries (O'Brien Geophys. Research Letters FIX 6 May 2099) revealed unexpected properties of lunar dust, such as the adhesive force being stronger as illumination increased. We give the first reports of contrasting effects, contamination or cleansing, from rocket exhausts of Apollo 11, 12, 14 and 15 Lunar Modules leaving the moon. We further strengthen the importance of collateral dust inadvertently splashed on Apollo hardware by human activities. Dust management designs and mission plans require optimum use of such in situ measurements, extended by laboratory simulations and theoretical modelling.

  8. Bi-directional SIFT predicts a subset of activating mutations.

    Directory of Open Access Journals (Sweden)

    William Lee

    Full Text Available Advancements in sequencing technologies have empowered recent efforts to identify polymorphisms and mutations on a global scale. The large number of variations and mutations found in these projects requires high-throughput tools to identify those that are most likely to have an impact on function. Numerous computational tools exist for predicting which mutations are likely to be functional, but none that specifically attempt to identify mutations that result in hyperactivation or gain-of-function. Here we present a modified version of the SIFT (Sorting Intolerant from Tolerant algorithm that utilizes protein sequence alignments with homologous sequences to identify functional mutations based on evolutionary fitness. We show that this bi-directional SIFT (B-SIFT is capable of identifying experimentally verified activating mutants from multiple datasets. B-SIFT analysis of large-scale cancer genotyping data identified potential activating mutations, some of which we have provided detailed structural evidence to support. B-SIFT could prove to be a valuable tool for efforts in protein engineering as well as in identification of functional mutations in cancer.

  9. Active Learning for Directed Exploration of Complex Systems

    Science.gov (United States)

    Burl, Michael C.; Wang, Esther

    2009-01-01

    Physics-based simulation codes are widely used in science and engineering to model complex systems that would be infeasible to study otherwise. Such codes provide the highest-fidelity representation of system behavior, but are often so slow to run that insight into the system is limited. For example, conducting an exhaustive sweep over a d-dimensional input parameter space with k-steps along each dimension requires k(sup d) simulation trials (translating into k(sup d) CPU-days for one of our current simulations). An alternative is directed exploration in which the next simulation trials are cleverly chosen at each step. Given the results of previous trials, supervised learning techniques (SVM, KDE, GP) are applied to build up simplified predictive models of system behavior. These models are then used within an active learning framework to identify the most valuable trials to run next. Several active learning strategies are examined including a recently-proposed information-theoretic approach. Performance is evaluated on a set of thirteen synthetic oracles, which serve as surrogates for the more expensive simulations and enable the experiments to be replicated by other researchers.

  10. Panorama 2010: Activities and markets in exploration-production

    International Nuclear Information System (INIS)

    Saniere, A.; Serbutoviez, S.

    2010-01-01

    At year-end 2008, a sharp decrease in oil and gas demand coupled with a credit crunch caused the postponement of many exploration-production projects. 2009 was marked by substantial over-capacity in terms of equipment and installations, which drove down the level of activity, the price of services and the income of suppliers. The year is nonetheless perceived as marking a lull in an upward cycle and capital expenditure is expected to rise slightly in 2010. (author)

  11. Sustainable Agricultural Marketing Initiatives

    Directory of Open Access Journals (Sweden)

    Hakan Adanacıoğlu

    2015-07-01

    Full Text Available Sustainable marketing is a holistic approach that puts equal emphasis on environmental, social equity, and economic concerns in the development of marketing strategies. The purpose of the study is to examine and discuss the sustainable agricultural marketing initiatives practiced throughout the World and Turkey, and to put forth suggestions to further improve the performance of agricultural marketing initiatives in Turkey. Some of the sustainable agricultural marketing initiatives practiced around the world are carried out through civil organizations. Furthermore; some of these initiatives have also launched by farmers, consumers, food processors and retailers. The long-term strategies to increase these initiatives should be determined due to the fact that examples of successful sustainable agricultural marketing initiatives are inadequate and cannot be spread in Turkey. In this context, first of all, the supports provided by the government to improve agricultural marketing systems, such as EU funds for rural development should be compatible with the goals of sustainable marketing. For this purpose, it should be examined whether all proposed projects related to agricultural marketing meet the social, economic, and environmental principles of sustainable marketing. It is important that supporting organizations, especially civil society organisations, should take an active role for faster dissemination and adoption of sustainable agricultural marketing practices in Turkey. These organizations may provide technical assistance in preparing successful project proposals and training to farm groups. In addition, the other organizations, such as local administrations, producers' associations, cooperatives, can contribute to the success of sustainable agricultural marketing initiatives. The use of direct marketing strategies and vertical integration attempts in sustainable agricultural marketing initiatives that will likely be implemented in Turkey is

  12. Disciplining Disability under Danish Active Labour Market Policy

    DEFF Research Database (Denmark)

    Møller, Marie Østergaard; Stone, Deborah

    2013-01-01

    This article explores how caseworkers are re-constructing disability in the Danish welfare system and disciplining themselves and clients according to the active labour policy paradigm. Combining Foucault’s ideas about discipline with Maynard-Moody and Musheno’s method of interpreting street...... administer social welfare and sick leave benefits based on disability as the primary eligibility criterion. We selected stories told by caseworkers that exemplify archetypes of good and bad citizens, good and bad clients, and good and bad caseworkers. Through interpretative analysis, we elucidate how...

  13. Scope of strategic marketing

    Directory of Open Access Journals (Sweden)

    Bradley Frank

    2004-01-01

    Full Text Available Marketing is a philosophy that leads to the process by which organizations, groups and individuals obtain what they need and want by identifying value, providing it, communicating it and delivering it to others. The core concepts of marketing are customers needs, wants and values; products, exchange, communications and relationships. Marketing is strategically concerned with the direction and scope of the long-term activities performed by the organization to obtain a competitive advantage. The organization applies its resources within a changing environment to satisfy customer needs while meeting stakeholder expectations. Implied in this view of strategic marketing is the requirement to develop a strategy to cope with competitors, identify market opportunities, develop and commercialize new products and services, allocate resources among marketing activities and design an appropriate organizational structure to ensure the perform once desired is achieved.

  14. Marketing marketing

    NARCIS (Netherlands)

    dr. Karel Jan van Alsem

    2013-01-01

    In deze installatierede betoogt Karel Jan Alsem dat marketing een grotere strategische rol in organisaties zou moeten krijgen. Want marketing is bij uitstek de verbinding tussen klantwensen en het DNA van een organisatie. Doordat merken gemiddeld voor mensen niet heel belangrijk zijn, is goede

  15. Coordination and decision making of regulation, operation, and market activities in power systems

    Science.gov (United States)

    Nakashima, Tomoaki

    Electric power has been traditionally supplied to customers at regulated rates by vertically integrated utilities (VIUs), which own generation, transmission, and distribution systems. However, the regulatory authorities of VIUs are promoting competition in their businesses to lower the price of electric energy. Consequently, in new deregulated circumstances, many suppliers and marketers compete in the generation market, and conflict of interest may often occur over transmission. Therefore, a neutral entity, called an independent system operator (ISO), which operates the power system independently, has been established to give market participants nondiscriminatory access to transmission sectors with a natural monopoly, and to facilitate competition in generation sectors. Several types of ISOs are established at present, with their respective regions and authorities. The ISO receives many requests from market participants to transfer power, and must evaluate the feasibility of their requests under the system's condition. In the near future, regulatory authorities may impose various objectives on the ISOs. Then, based on the regulators' policies, the ISO must determine the optimal schedules from feasible solutions, or change the market participants' requests. In a newly developed power market, market participants will conduct their transactions in order to maximize their profit. The most crucial information in conducting power transactions is price and demand. A direct transaction between suppliers and consumers may become attractive because of its stability of price, while in a power exchange market, gaming and speculation of participants may push up electricity prices considerably. To assist the consumers in making effective decisions, suitable methods for forecasting volatile market price are necessary. This research has been approached from three viewpoints: Firstly, from the system operator's point of view, desirable system operation and power market structure

  16. Effectiveness of Social Marketing Interventions to Promote Physical Activity Among Adults: A Systematic Review.

    Science.gov (United States)

    Xia, Yuan; Deshpande, Sameer; Bonates, Tiberius

    2016-11-01

    Social marketing managers promote desired behaviors to an audience by making them tangible in the form of environmental opportunities to enhance benefits and reduce barriers. This study proposed "benchmarks," modified from those found in the past literature, that would match important concepts of the social marketing framework and the inclusion of which would ensure behavior change effectiveness. In addition, we analyzed behavior change interventions on a "social marketing continuum" to assess whether the number of benchmarks and the role of specific benchmarks influence the effectiveness of physical activity promotion efforts. A systematic review of social marketing interventions available in academic studies published between 1997 and 2013 revealed 173 conditions in 92 interventions. Findings based on χ 2 , Mallows' Cp, and Logical Analysis of Data tests revealed that the presence of more benchmarks in interventions increased the likelihood of success in promoting physical activity. The presence of more than 3 benchmarks improved the success of the interventions; specifically, all interventions were successful when more than 7.5 benchmarks were present. Further, primary formative research, core product, actual product, augmented product, promotion, and behavioral competition all had a significant influence on the effectiveness of interventions. Social marketing is an effective approach in promoting physical activity among adults when a substantial number of benchmarks are used and when managers understand the audience, make the desired behavior tangible, and promote the desired behavior persuasively.

  17. Consumers young and old: segmenting the target markets for direct-to-consumer prescription drug advertising.

    Science.gov (United States)

    Ball, Jennifer Gerard; Manika, Danae; Stout, Patricia

    2011-10-01

    Direct-to-consumer pharmaceutical advertising (DTCA) studies have typically focused on older adults or a general population of adults. However, college students are viable targets for DTCA and are receiving more research attention in this area. In this article, we compare college students with two adult age segments. Our findings indicate all age groups had relatively high awareness of DTCA and similar attitudes and behavioral responses to the ads. However, there were significant differences in media use and health characteristics as well as the factors predicting DTCA ad trust, attitudes, and behavioral intentions. Implications and future research suggestions are discussed.

  18. Integrated marketing communications in sport organizations

    Directory of Open Access Journals (Sweden)

    Gašović Milan

    2011-01-01

    Full Text Available Integrated marketing communications represent the unification of organization's marketing and communication activities. Sports organizations have the emphasized need for effective communication with their environment (the public, the media, advertisers, sponsors, and other subjects interested in their offer. Elements of the integrated marketing communications are: advertising, personal selling, sales promotion, publicity, public relations, direct marketing, Internet communications etc. Each of these elements has some specifics which marketing specialists in sports organizations need to understand.

  19. Simple fabrication of active electrodes using direct laser transference

    International Nuclear Information System (INIS)

    Cavallo, P.; Coneo Rodriguez, R.; Broglia, M.; Acevedo, D.F.; Barbero, C.A.

    2014-01-01

    Highlights: •Electroactive materials can be transferred using a single pulse of laser light. •The transfer is made in air using a 6 ns pulse of Nd-YAG laser (532 or 1064 nm). •Conducting polymers films can be transferred maintaining the electroactivity. •Conducting polymer multilayers can be deposited using successive pulses. •Metallic (Au, Pt) transferred micro/nanoparticles are electrocatalytic. -- Abstract: Direct laser transference (DLT) method is applied to obtain electrodes modified with thin films of conducting polymers (CPs) or catalytic metals. A short (6–10 ns) pulse of laser light (second harmonic of Nd-YAG Laser, λ = 532 nm) is shined on the backside of a thin (<200 nm) film of the material to be transferred, which is deposited on a transparent substrate. The illuminated region heats up and the material (conducting polymer or metal) is thermally transferred to a solid target placed at short distance in air. In that ways, CPs are transferred onto polypropylene, glass, indium doped tin oxide (ITO), glassy carbon and gold films. In the same manner, electrocatalytic metals (platinum or gold) are transferred onto conductive substrates (glassy carbon or ITO films on glass). The films have been characterized by scanning electron microscopy, cyclic voltammetry, atomic force microscopy, UV-visible and Fourier Transform Infrared spectroscopies. The chemical, electrical and redox properties of the polymeric materials transferred remain unaltered after the transfer. Moreover, CP multilayers can be built applying DLT several times onto the same substrate. Besides polyaniline, it is shown that it is also possible to transfer functionalized polyanilines. The electrode modified with transferred Pt shows electrocatalytic activity toward methanol oxidation while ferricyanide shows a quasireversible behavior on electrodes modified with transferred Au. The method is simple and fast, works in air without complex environmental conditions and can produce active

  20. MARKETING MIX IN SPORT

    Directory of Open Access Journals (Sweden)

    Srećko Novaković

    2011-03-01

    Full Text Available Marketing mix'' along the term of life cycle has robbed the trademark for the conception of marketing and the market direction of company, corporations and institutions. Essence marketing-mixa is in the simultaneous determining of the target market group of consumer (the buyer or stays the public and specially prepared and the coordinated impact of elements mixa, and this is the product, price, distributions and graduation ceremonies. Given that is mix combinations of verified variables, companies he use in order to would achieve are wished the scope sales on the target market. In the wider context significant influence of environment on the chosen structure marketing-mixa have not only technological, economic and competitive services already and socially-owned, legislative, legal and political services. From those reasons chant the marketing -mixa occasionally replaces expression are coordinated term acts on the market. Elements marketing-mix-and at sport marketings same are as well as at marketings every other activity. They contain the sportively product and the service, appreciate the sport product and services, distribution of sport product and services and the promotion of sport product and services.

  1. Fixed-Dose Combination Drug Approvals, Patents and Market Exclusivities Compared to Single Active Ingredient Pharmaceuticals.

    Science.gov (United States)

    Hao, Jing; Rodriguez-Monguio, Rosa; Seoane-Vazquez, Enrique

    2015-01-01

    Fixed-dose combinations (FDC) contain two or more active ingredients. The effective patent and exclusivity life of FDC compared to single active ingredient has not been assessed. Trends in FDA approved FDC in the period 1980-2012 and time lag between approval of FDC and single active ingredients in the combination were assessed, and the effective patent and exclusivity life of FDC was compared with their single active ingredients. New molecular entities (NMEs), new therapeutic biologics license applications (BLAs) and FDC data were collected from the FDA Orange Book and Drugs@FDA. Analysis included FDC containing one or more NMEs or BLAs at first FDA approval (NMEs-FDC) and only already marketed drugs (Non-NMEs-FDC). Descriptive, Kruskal-Wallis and Wilcoxon Rank Sum analyses were performed. During the study period, the FDA approved 28 NMEs-FDC (3.5% of NMEs) and 117 non-NMEs-FDC. FDC approvals increased from 12 in the 1980s to 59 in the 2000s. Non-NMEs-FDC entered the market at a median of 5.43 years (interquartile range 1.74, 10.31) after first FDA approval of single active ingredients in the combination. The Non-NMEs-FDC entered the market at a median of 2.33 years (-7.55, 2.39) before approval of generic single active ingredient. Non-NME-FDC added a median of 9.70 (2.75, 16.24) years to the patent and exclusivity life of the single active ingredients in the combination. FDC approvals significantly increased over the last twenty years. Pharmaceutical companies market FDC drugs shortly before the generic versions of the single ingredients enter the market extending the patent and exclusivity life of drugs included in the combination.

  2. Fixed-Dose Combination Drug Approvals, Patents and Market Exclusivities Compared to Single Active Ingredient Pharmaceuticals.

    Directory of Open Access Journals (Sweden)

    Jing Hao

    Full Text Available Fixed-dose combinations (FDC contain two or more active ingredients. The effective patent and exclusivity life of FDC compared to single active ingredient has not been assessed.Trends in FDA approved FDC in the period 1980-2012 and time lag between approval of FDC and single active ingredients in the combination were assessed, and the effective patent and exclusivity life of FDC was compared with their single active ingredients.New molecular entities (NMEs, new therapeutic biologics license applications (BLAs and FDC data were collected from the FDA Orange Book and Drugs@FDA. Analysis included FDC containing one or more NMEs or BLAs at first FDA approval (NMEs-FDC and only already marketed drugs (Non-NMEs-FDC. Descriptive, Kruskal-Wallis and Wilcoxon Rank Sum analyses were performed.During the study period, the FDA approved 28 NMEs-FDC (3.5% of NMEs and 117 non-NMEs-FDC. FDC approvals increased from 12 in the 1980s to 59 in the 2000s. Non-NMEs-FDC entered the market at a median of 5.43 years (interquartile range 1.74, 10.31 after first FDA approval of single active ingredients in the combination. The Non-NMEs-FDC entered the market at a median of 2.33 years (-7.55, 2.39 before approval of generic single active ingredient. Non-NME-FDC added a median of 9.70 (2.75, 16.24 years to the patent and exclusivity life of the single active ingredients in the combination.FDC approvals significantly increased over the last twenty years. Pharmaceutical companies market FDC drugs shortly before the generic versions of the single ingredients enter the market extending the patent and exclusivity life of drugs included in the combination.

  3. The impact of liberalisation on every day's activity of the electricity market participants

    International Nuclear Information System (INIS)

    Beran, H.

    2004-01-01

    This contribution is dedicated to the consequences of the liberalisation of the electricity market. Special attention is paid to activities of electricity suppliers and eligible customers connected with work with load profiles. The first part is dedicated to electricity suppliers and traders. It identifies the main changes brought by the liberalisation process and the activities of the suppliers connected with work with load profiles. Special software tools are mentioned, such as tools for balancing, prediction, optimisation of costs, pricing, and communication tools. The second part of this contribution is dedicated to eligible customers. It describes the main changes for eligible customers and the challenges of the open market. Special software tools for eligible customers are introduced, such as tools for balancing, load profile creation, price calculation and communication. At the end of this contribution, selected consequences of inadequate preparation for the electricity market are mentioned as well as the ways to minimize the negative effects. (author)

  4. THE IMPLICATIONS OF MARKETING ACTIVITY IN RISK ANALYSIS, CORE ELEMENT OF LENDING POLICY TO COMMERCIAL BANKS

    Directory of Open Access Journals (Sweden)

    Magda Florin-Mihai

    2013-04-01

    Full Text Available In the present financial context first affected by the lack of trust generated by the important bankruptcies in the USA and secondly by the global economic crisis, financial institutions are more than ever focused on applying market research, customer segmentation procedures and based upon them adapted credit strategies. The process is based on the fundaments of the marketing mix, much more carefully than before in order to maximize efficiency and market position or to consolidate, increase market share by taking advantage of opportunities or diminishing the effects of the present unfavorable economic climate. Analysis procedures based on differential risk models can be identified, the starting point being precisely the involvement of marketing by the market segmentation process and the concepts of “customer centricity” and “client relationship management”, specific credit policies being based upon them. The present paper intends to bring forth the client segmentation criteria practiced by top Romanian commercial banks, as the right segmentation process will reflect on the typology of financing over time. Furthermore, client segmentation tends to influence banking management in order to administer the risks arising from the credit activities, as it is in strict connection to the elements and processes involved in determining a correct rating of the applicants for funding.

  5. The impact of the directive on payment services in the internal market on Danish and Belgian legislation on fraudulent payment transactions

    DEFF Research Database (Denmark)

    Henschel, Rene Franz; Steenot, Reinhard

    2010-01-01

    In December 2007, the European Directive on payment services in the internal market was published in the Official Journal of the European Union. This directive, which has to be transposed into national legislation. This directive, which has to be transposed into national legislation before 1...... out in what way the directive had or will have an impact on Danish and Belgian legislation. More specifically, we will examine how the rules incorporated in the European directive, which is based on the principle of maximum harmonisation, are implemented in Belgium and Denmark, whether...... the implementations are in accordance with the directive and, finally, whether the directive and the implementations reduce or strengthen the protection of payment service users in the two countries and promote the creation of a common internal market for payment services....

  6. Chemical discrimination of lubricant marketing types using direct analysis in real time time-of-flight mass spectrometry.

    Science.gov (United States)

    Maric, Mark; Harvey, Lauren; Tomcsak, Maren; Solano, Angelique; Bridge, Candice

    2017-06-30

    In comparison to other violent crimes, sexual assaults suffer from very low prosecution and conviction rates especially in the absence of DNA evidence. As a result, the forensic community needs to utilize other forms of trace contact evidence, like lubricant evidence, in order to provide a link between the victim and the assailant. In this study, 90 personal bottled and condom lubricants from the three main marketing types, silicone-based, water-based and condoms, were characterized by direct analysis in real time time of flight mass spectrometry (DART-TOFMS). The instrumental data was analyzed by multivariate statistics including hierarchal cluster analysis, principal component analysis, and linear discriminant analysis. By interpreting the mass spectral data with multivariate statistics, 12 discrete groupings were identified, indicating inherent chemical diversity not only between but within the three main marketing groups. A number of unique chemical markers, both major and minor, were identified, other than the three main chemical components (i.e. PEG, PDMS and nonoxynol-9) currently used for lubricant classification. The data was validated by a stratified 20% withheld cross-validation which demonstrated that there was minimal overlap between the groupings. Based on the groupings identified and unique features of each group, a highly discriminating statistical model was then developed that aims to provide the foundation for the development of a forensic lubricant database that may eventually be applied to casework. Copyright © 2017 John Wiley & Sons, Ltd. Copyright © 2017 John Wiley & Sons, Ltd.

  7. Geothermal direct heat use: market potential/penetration analysis for Federal Region IX (Arizona, California, Hawaii, Nevada)

    Energy Technology Data Exchange (ETDEWEB)

    Powell, W.; Tang, K. (eds.)

    1980-05-01

    A preliminary study was made of the potential for geothermal direct heat use in Arizona, California, Hawaii, and Nevada (Federal Region IX). The analysis for each state was performed by a different team, located in that state. For each state, the study team was asked to: (1) define the resource, based on the latest available data; (2) assess the potential market growth for geothermal energy; and (3) estimate the market penetration, projected to 2020. Each of the four states of interest in this study is unique in its own way. Rather than impose the same assumptions as to growth rates, capture rates, etc. on all of the study teams, each team was asked to use the most appropriate set of assumptions for its state. The results, therefore, should reflect the currently accepted views within each state. The four state reports comprise the main portion of this document. A brief regional overview section was prepared by the Jet Propulsion Laboratory, following completion of the state reports.

  8. E-Marketing Jaya Abadi Computer (JAC

    Directory of Open Access Journals (Sweden)

    Honni Honni

    2011-12-01

    Full Text Available Internet has been widely used by manufacturers and distributors to expand product markets for its advantageous in quick process, practicality and low cost. Jaya Abadi Computer (JAC as a sales distributor and service agent of computer equipment still perform its direct marketing manually on the spot, so that the marketing only reaches a small scope. This article analyzes the market opportunity of JAC; determines the marketing strategy and builds e-marketing website for JAC based on customer experience using The Seven Stage Cycle of Internet Marketing. The results obtained are an e-marketing website to support the marketing activities of JAC. Eventually it can be concluded that by building an e-marketing, JAC can reach as well as expand market opportunities in virtual world, use the right marketing strategy, and meet customer needs through features on the website. 

  9. LABORATORY DIRECTED RESEARCH AND DEVELOPMENT PROGRAM ACTIVITIES FOR FY2002.

    Energy Technology Data Exchange (ETDEWEB)

    FOX,K.J.

    2002-12-31

    Brookhaven National (BNL) Laboratory is a multidisciplinary laboratory that carries out basic and applied research in the physical, biomedical, and environmental sciences, and in selected energy technologies. It is managed by Brookhaven Science Associates, LLC, under contract with the U. S. Department of Energy. BNL's total annual budget has averaged about $450 million. There are about 3,000 employees, and another 4,500 guest scientists and students who come each year to use the Laboratory's facilities and work with the staff. The BNL Laboratory Directed Research and Development (LDRD) Program reports its status to the U.S. Department of Energy (DOE) annually in March, as required by DOE Order 4 1 3.2A, ''Laboratory Directed Research and Development,'' January 8, 2001, and the LDRD Annual Report guidance, updated February 12, 1999. The LDRD Program obtains its funds through the Laboratory overhead pool and operates under the authority of DOE Order 413.2A. The goals and objectives of BNL's LDRD Program can be inferred from the Program's stated purposes. These are to (1) encourage and support the development of new ideas and technology, (2) promote the early exploration and exploitation of creative and innovative concepts, and (3) develop new ''fundable'' R&D projects and programs. The emphasis is clearly articulated by BNL to be on supporting exploratory research ''which could lead to new programs, projects, and directions'' for the Laboratory. As one of the premier scientific laboratories of the DOE, BNL must continuously foster groundbreaking scientific research. At Brookhaven National Laboratory one such method is through its LDRD Program. This discretionary research and development tool is critical in maintaining the scientific excellence and long-term vitality of the Laboratory. Additionally, it is a means to stimulate the scientific community and foster new science and technology

  10. Evaluating whether direct-to-consumer marketing can increase demand for evidence-based practice among parents of adolescents with substance use disorders: rationale and protocol.

    Science.gov (United States)

    Becker, Sara J

    2015-02-10

    Fewer than one in 10 adolescents with substance use disorders (ASUDs) will receive specialty treatment, and even fewer will receive treatment designated as evidence-based practice (EBP). Traditional efforts to increase the utilization of EBP by ASUDs typically focus on practitioners-either in substance use clinics or allied health settings. Direct-to-consumer (DTC) marketing that directly targets parents of ASUDs represents a potentially complementary paradigm that has yet to be evaluated. The current study is the first to evaluate the relevance of a well-established marketing framework (the Marketing Mix) and measurement approach (measurement of perceived service quality [PSQ]) with parents of ASUDs in need of treatment. A mixed-methods design is employed across three study phases, consistent with well-established methods used in the field of marketing science. Phase 1 consists of formative qualitative research with parents (and a supplementary sample of adolescents) in order to evaluate and potentially adapt a conceptual framework (Marketing Mix) and measure of PSQ. Phase 2 is a targeted survey of ASUD parents to elucidate their marketing preferences, using the adapted Marketing Mix framework, and to establish the psychometric properties of the PSQ measure. The survey will also gather data on parents' preferences for different targeted marketing messages. Phase 3 is a two-group randomized controlled trial comparing the effectiveness of targeted marketing messages versus standard clinical information. Key outcomes will include parents' ratings of PSQ (using the new measure), behavioral intentions to seek out information about EBP, and actual information-seeking behavior. The current study will inform the field whether a well-established marketing framework and measurement approach can be used to increase demand for EBP among parents of ASUDs. Results of this study will have the potential to immediately inform DTC marketing efforts by professional organizations

  11. The impact of direct-to-consumer marketing of cancer genetic testing on women according to their genetic risk.

    Science.gov (United States)

    Lowery, Jan T; Byers, Tim; Axell, Lisen; Ku, Lisa; Jacobellis, Jillian

    2008-12-01

    To assess the impact of direct-to-consumer marketing for genetic testing among women of varying genetic risk for breast and ovarian cancer. Telephone surveys were conducted with 315 women in Denver, Colorado, one target audience for the Myriad BRACAnalysis ad campaign. Genetic risk was determined from personal and family history and grouped by probability of having a BRCA1/2 mutation (low or =10%). High-risk women were more knowledgeable about BRACAnalysis and more likely to recall the media ads than were low-risk women (60 vs. 39%, P audience. Concern about breast cancer was not appreciably increased. A large percentage of low-risk women (not candidates for testing) expressed interest in testing, suggesting the campaign was too broad. A campaign targeted at high-risk women, who may benefit from testing might be preferred.

  12. Review of changes in the regulation of derivatives in compliance with the directive No. 2014/65/ЕС “The Markets in Financial Instruments Directive”

    Directory of Open Access Journals (Sweden)

    Angelika M. Kriger

    2017-06-01

    Full Text Available Objective to identify and analyze the changes in the legal regulation of financial markets in the EU which occurred as a result of continuous reforms one of the key steps of which was the adoption of Directive 201465EC ldquoOn financial tools marketsrdquo. This document defines the framework for transactions with derivative financial instruments. Methods formallegal comparative historical analytical methods of scientific cognition. Results it was found that Regulation No. 6002014EU of the European Parliament and of the EU Council ldquoOn the financial tools marketsrdquo introduced the trading obligation to transactions with derivative financial instruments that is the rules on signing contracts on a certain type of regulated platforms. These platforms include regulated markets multilateral and organized trading platforms as well as similar platforms registered in the third states. The delegated regulations of the European Commission define the criteria for the diffusion of trading obligations onto various types of financial derivatives. At the moment it is impossible to fully evaluate the innovations results as most of the provisions and secondary legal acts have not yet come into force or have not been adopted. However it is clear that the reform of 2014 will not leave the derivatives market in its previous state. Directive No. 201465EU and Regulation No. 6002014EU ldquoOn financial tools marketsrdquo produced a revolution for them. The trading obligation imposed by these documents has forced the parties involved into transactions with derivative financial instruments to adopt a new perspective on their activities. As a result of the innovation a huge part of transactions with them has to be transferred onto regulated platforms and the OTC contracts for many will become illegal. Scientific novelty the article for the first time analyses and studies the reform of the derivatives market in the European Union as well as peculiarities of

  13. Nutritional status and market activities of female traders in a major ...

    African Journals Online (AJOL)

    Market men and women spend most hours of the day sitting down and involve in many other sedentary activities and consume diets with mean daily energy intake higher .... Most of the women (55%) wake up before 6.00am daily, while the rest ...

  14. The Impact of Active Labor Market Programs and Benefit Entitlement Rules on the Duration of Unemployment

    NARCIS (Netherlands)

    Lalive, R.; van Ours, J.C.; Zweimüller, J.

    2000-01-01

    Swiss policy makers created a unique link between unemployment benefits and active labor market programs (ALMPs) by making benefit payments conditional on program attendance after 7 months of unemployment duration. We evaluate the effect of ALMPs and benefit entitlement on the duration of

  15. Marketing activities to support ‘Moderately Novel’ product innovation: Insights from the chemical industry

    NARCIS (Netherlands)

    Smits, A.A.J.; Vissers, G.A.N.; Dankbaar, B.

    2015-01-01

    Scholars often follow a contingency approach to study which marketing activities are suitable for a particular type of product innovation project, thereby making a distinction between incremental and radical innovation only. ‘Moderately novel’ projects, which have intermediate levels of newness,

  16. Marketing activities as critical success factors: The case of seed producer cooperatives in Ethiopia

    NARCIS (Netherlands)

    Sisay, D.T.; Verhees, F.J.H.M.; Trijp, van J.C.M.

    2017-01-01

    The purpose of this study is to identify the specific marketing activities that contribute most to the performance improvement of seed producer cooperatives (SPCs) in Ethiopia. Both quantitative and qualitative procedures were adopted to extract information from knowledgeable and experienced experts

  17. OAPS’ ACTIVITY IN THE LABOUR MARKET IN THE CONTEXT OF SURVEY RESEARCH

    Directory of Open Access Journals (Sweden)

    Władysława Łuczka-Bakuła

    2013-12-01

    Full Text Available A great deal of attention has been paid in recent years not merely to young people’s activity in the labour market, but also to the vocational involvement of elderly people. The traditional attitude towards the contemporary labour market results from the social and economic transformation, but also demographic changes and, the process of population ageing. It is thus a vital issue. A growing number of elderly people contributes to the increase in the number of beneficiaries, which is reflected in lower labour force participation and, consequently, may lead to a deterioration of production capacity of economy. On the one hand, higher pensions may be viewed as higher incomes of pensioners, but on the other hand, they constitute an extra burden for public expenses. Conversely, lower pensions may not merely result in increased activity in the labour market and higher incomes, but also be linked with an increase in social welfare expenditure. The article discusses the results of survey research conducted between 2009 and 2010 in a group of pensioners. The research shows that over a half of the surveyed OAPs were active in the labour market and their activity was mainly induced by their financial situation. 

  18. Active pharmaceutical ingredients detected in herbal food supplements for weight loss samples on the Dutch market

    NARCIS (Netherlands)

    Reeuwijk, N.M.; Venhuis, B.J.; Kaste, de D.; Hoogenboom, L.A.P.; Rietjens, I.; Martena, M.J.

    2014-01-01

    Herbal food supplements claiming to reduce weight may contain active pharmacological ingredients (APIs) that can be used for the treatment of overweight and obesity. The aim of this study was to determine whether herbal food supplements for weight loss on the Dutch market contain APIs with weight

  19. Students' Use of Extra-Curricular Activities for Positional Advantage in Competitive Job Markets

    Science.gov (United States)

    Roulin, Nicolas; Bangerter, Adrian

    2013-01-01

    With the rise of mass higher education, competition between graduates in the labour market is increasing. Students are aware that their degree will not guarantee them a job and realise they should add value and distinction to their credentials to achieve a positional advantage. Participation in extra-curricular activities (ECAs) is one such…

  20. MoveU? Assessing a Social Marketing Campaign to Promote Physical Activity

    Science.gov (United States)

    Scarapicchia, Tanya M. F.; Sabiston, Catherine M. F.; Brownrigg, Michelle; Blackburn-Evans, Althea; Cressy, Jill; Robb, Janine; Faulkner, Guy E. J.

    2015-01-01

    Objective: MoveU is a social marketing initiative aimed at increasing moderate-to-vigorous physical activity (MVPA) among undergraduate students. Using the Hierarchy of Effects model (HOEM), this study identified awareness of MoveU and examined associations between awareness, outcome expectations, self-efficacy, intentions, and MVPA. Participants:…

  1. Laboratory Directed Research and Development Program Activities for FY 2008.

    Energy Technology Data Exchange (ETDEWEB)

    Looney,J.P.; Fox, K.

    2009-04-01

    with limited management filtering to encourage the creativity of individual researchers. The competition is open to all BNL staff in programmatic, scientific, engineering, and technical support areas. Researchers submit their project proposals to the Assistant Laboratory Director for Policy and Strategic Planning. A portion of the LDRD budget is held for the Strategic LDRD (S-LDRD) category. Projects in this category focus on innovative R&D activities that support the strategic agenda of the Laboratory. The Laboratory Director entertains requests or articulates the need for S-LDRD funds at any time. Strategic LDRD Proposals also undergo rigorous peer review; the approach to review is tailored to the size and scope of the proposal. These Projects are driven by special opportunities, including: (1) Research project(s) in support of Laboratory strategic initiatives as defined and articulated by the Director; (2) Research project(s) in support of a Laboratory strategic hire; (3) Evolution of Program Development activities into research and development activities; and (4) ALD proposal(s) to the Director to support unique research opportunities. The goals and objectives of BNL's LDRD Program can be inferred fronl the Program's stated purposes. These are to (1) encourage and support the development of new ideas and technology, (2) promote the early exploration and exploitation of creative and innovative concepts, and (3) develop new 'fundable' R&D projects and programs. The emphasis is clearly articulated by BNL to be on supporting exploratory research 'which could lead to new programs, projects, and directions' for the Laboratory. We explicitly indicate that research conducted under the LDRD Program should be highly innovative, and an element of high risk as to success is acceptable. To be one of the premier DOE National Laboratories, BNL must continuously foster groundbreaking scientific research. At Brookhaven National Laboratory one such method is through its LDRD Program

  2. Integral marketing auditing: Basic features

    Directory of Open Access Journals (Sweden)

    Rakić Mira

    2006-01-01

    Full Text Available Instead of emphasize the "primacy of planning" in management process marketing control should be viewed as an activity that counterbalances marketing planning and strategy, and not as a "post hoc" adjunct to the planning function. Rather, it is a separate marketing function, which by continuously checking on the validity of plans, provides time and flexibility to an organization. Therefore, in this view, marketing planning and control are counterbalances processes which are performed simultaneously. The essence of feedback control is a measurement of the actual and desired states after action has been taken, and a subsequent correction of activities. In feedforward control the activities are corrected by predicting whether current activities would lead to desired states. The single most important reason why feedforward control is different from feedback control is that its use of information is prognostic. While feedback control tries to solve problems that have occurred, feedforward control tries to discover problems waiting to occur. It is also important to distinguish between financial non-financial and multiple control. Financial control of marketing activities involves control of sales revenue, profitability and return on marketing investment (ROMI. Non-financial control of marketing activities consists of control market share, customer satisfaction, customer loyalty, brand equity and customer equity. Key components of multiple control marketing activities are control of efficiency, effectiveness and marketing audit. Marketing performance measures have moved in three consistent directions over the years: from financial to non-financial output measures, from output to input measures and from undimensional to multidimensional measures.

  3. Direct-to-Consumer Marketing: A Complementary Approach to Traditional Dissemination and implementation Efforts for Mental Health and Substance Abuse Interventions.

    Science.gov (United States)

    Becker, Sara J

    2015-03-01

    The overall chasm between those who need treatment for mental health and substance abuse (M/SU) and those who receive effective treatment consists of two, interrelated gaps: the research-to-practice gap and the treatment gap. Prior efforts to disseminate evidence-based practice (EBP) for M/SU have predominantly targeted the research-to-practice gap, by focusing efforts toward treatment providers. This article introduces direct-to-consumer (DTC) marketing that targets patients and caregivers as a complementary approach to existing dissemination efforts. Specific issues discussed include: rationale for DTC marketing based on the concept of push versus pull marketing; overview of key stakeholders involved in DTC marketing; and description of the Marketing Mix planning framework. The applicability of these issues to the dissemination of EBP for M/SU is discussed.

  4. Direct-to-Consumer Marketing: A Complementary Approach to Traditional Dissemination and implementation Efforts for Mental Health and Substance Abuse Interventions

    Science.gov (United States)

    Becker, Sara J.

    2014-01-01

    The overall chasm between those who need treatment for mental health and substance abuse (M/SU) and those who receive effective treatment consists of two, interrelated gaps: the research-to-practice gap and the treatment gap. Prior efforts to disseminate evidence-based practice (EBP) for M/SU have predominantly targeted the research-to-practice gap, by focusing efforts toward treatment providers. This article introduces direct-to-consumer (DTC) marketing that targets patients and caregivers as a complementary approach to existing dissemination efforts. Specific issues discussed include: rationale for DTC marketing based on the concept of push versus pull marketing; overview of key stakeholders involved in DTC marketing; and description of the Marketing Mix planning framework. The applicability of these issues to the dissemination of EBP for M/SU is discussed. PMID:25937710

  5. Evaluating Promotional Activities in an Online Two-Sided Market of User-Generated Content

    OpenAIRE

    Paulo Albuquerque; Polykarpos Pavlidis; Udi Chatow; Kay-Yut Chen; Zainab Jamal

    2012-01-01

    We measure the value of promotional activities and referrals by content creators to an online platform of user-generated content. To do so, we develop a modeling approach that explains individual-level choices of visiting the platform, creating, and purchasing content as a function of consumer characteristics and marketing activities, allowing for the possibility of interdependence of decisions within and across users. Empirically, we apply our model to Hewlett-Packard's (HP) print-on-demand ...

  6. Pencapaian Brand Corporate Melalui Brand Activation Pendekatan Experiential Marketing (Studi Kasus Laboratorium Klinik)

    OpenAIRE

    Lubis, Mahdalena; Ganiem, Leila Mona

    2017-01-01

    Brand activation is a corporation's endeavor to look deeper into what's in the brand, strategy and position of the brand. A new approach to brand activation by maximizing the range of relevant assets through product and service, employees, identity and communication combined with experiential marketing through sense, feel, think, act, relate, is considered highly effective in achieving corporate brand because it emphasizes the differentiation of competitors. This study aimed to find out how t...

  7. Lifecycle GHG emissions of palm biodiesel: Unintended market effects negate direct benefits of the Malaysian Economic Transformation Plan (ETP)

    International Nuclear Information System (INIS)

    Abdul-Manan, Amir F.N.

    2017-01-01

    Biodiesel expansion can lead to unintended effects that offset the direct GHG benefits of biofuels. Two documented unintended effects are the indirect land use change (ILUC) and indirect energy use change (IEUC). ILUC has been included in many lifecycle GHG studies of biofuels, but IEUC has remained relatively elusive. This paper presents an updated assessment of the lifecycle GHG emissions of palm biodiesel from Malaysia and, for the first time, incorporating the two estimated indirect effects simultaneously. Future GHG emissions of palm biodiesel are projected by taking into account of Malaysia's Economic Transformation Programme (ETP) that aims to reform the oil palm industry in order to achieve a high-income nation. Uncertainties associated with lifecycle GHG models were dealt with using Monte Carlo simulation in order to identify the breadth and likelihood of GHG reductions relative to petroleum-based fuels in the context of the European directives. This study has shown that the ETP, if successfully implemented, can significantly improve the direct GHG emissions of palm biodiesel, but the benefits are offset by the rise in global emissions due to ILUC and IEUC. Biofuel policies should also include IEUC, in addition to ILUC, to avoid GHG emissions leakages. - Highlights: • Estimate current and future lifecycle GHG emissions of Malaysian palm biodiesel. • Evaluate the GHG effects of Malaysia's Economic Transformation Plan (ETP). • Direct GHG benefits of biodiesel offset by indirect market effects. • Palm biodiesel unlikely to enable global GHG emissions reductions. • Global biofuel policy must account for indirect effects.

  8. Science and technology of plasma activated direct wafer bonding

    Science.gov (United States)

    Roberds, Brian Edward

    This dissertation studied the kinetics of silicon direct wafer bonding with emphasis on low temperature bonding mechanisms. The project goals were to understand the topological requirements for initial bonding, develop a tensile test to measure the bond strength as a function of time and temperature and, using the kinetic information obtained, develop lower temperature methods of bonding. A reproducible surface metrology metric for bonding was best described by power spectral density derived from atomic force microscopy measurements. From the tensile strength kinetics study it was found that low annealing temperatures could be used to obtain strong bonds, but at the expense of longer annealing times. Three models were developed to describe the kinetics. A diffusion controlled model and a reaction rate controlled model were developed for the higher temperature regimes (T > 600sp°C), and an electric field assisted oxidation model was proposed for the low temperature range. An in situ oxygen plasma treatment was used to further enhance the field-controlled mechanism which resulted in dramatic increases in the low temperature bonding kinetics. Multiple internal transmission Fourier transform infrared spectroscopy (MIT-FTIR) was used to monitor species evolution at the bonded interface and a capacitance-voltage (CV) study was undertaken to investigate charge distribution and surface states resulting from plasma activation. A short, less than a minute, plasma exposure prior to contacting the wafers was found to obtain very strong bonds for hydrophobic silicon wafers at very low temperatures (100sp°C). This novel bonding method may enable new technologies involving heterogeneous material systems or bonding partially fabricated devices to become realities.

  9. Protocol: Entrepreneurship in the area of Marketing. Comparing PBL vs active lectures

    Directory of Open Access Journals (Sweden)

    Virginia Rincón Diez

    2017-06-01

    Full Text Available This protocol presents a research process which aims to analyze the impact of an active learning model on entrepreneurship of university students of Marketing. First, a learning model is proposed which allows to jointly conducting the content of different subjects and which provides an integrated vision of Marketing. Subsequently, the concept of entrepreneurship is defined and a measuring instrument is mentioned. Through this instrument the information needed to analyze to what extent the new learning model promotes students’ entrepreneurship is gathered. Finally, several possibilities to perform the data analysis are presented.

  10. Perceived benefits and barriers of physical activity: A social marketing formative study.

    Science.gov (United States)

    Rundle-Thiele, Sharyn; Kubacki, Krzysztof; Gruneklee, Naomi

    2016-01-01

    The aim of this study was to gain formative research insights that can be used to design social marketing campaigns. One thousand four hundred fifty-nine people participated in an online survey. Factor analysis was undertaken to establish perceived benefits and barriers, and indexes were created for barriers, benefits, and healthy living knowledge. Four attitude groups were formed and analysis of variance was undertaken to explore group differences. Consumers with high perceived barriers report less physical activity than consumers with low perceived barriers to exercise. The current study provides evidence to suggest that exchange theory can offer important insights to inform social marketing intervention planning.

  11. Marketing; Il marketing

    Energy Technology Data Exchange (ETDEWEB)

    Muscigna, M [ENEA, Centro Ricerche Casaccia, S. Maria di Galeria, RM (Italy). Dipt. Innovazione

    1999-07-01

    The report discusses marketing strategies oriented to the organizations and analyzes its critical factors, which determine the success of the organization activity. [Italian] Il rapporto analizza i caratteri delle strategie del marketing orientato all'impresa. Vengono infine analizzati i fattori critici che determinano il successo o l'insuccesso delle scelte aziendali.

  12. Marketing; Il marketing

    Energy Technology Data Exchange (ETDEWEB)

    Muscigna, M. [ENEA, Centro Ricerche Casaccia, S. Maria di Galeria, RM (Italy). Dipt. Innovazione

    1999-07-01

    The report discusses marketing strategies oriented to the organizations and analyzes its critical factors, which determine the success of the organization activity. [Italian] Il rapporto analizza i caratteri delle strategie del marketing orientato all'impresa. Vengono infine analizzati i fattori critici che determinano il successo o l'insuccesso delle scelte aziendali.

  13. Integration project of regional markets in Europe (European directive); Proyecto de integracion de mercados regionales en Europa (Directva europea)

    Energy Technology Data Exchange (ETDEWEB)

    Gonzalez Fernandez-Castaneda, J. J.

    2010-07-01

    The article presents the current situation of the Day-Ahead electricity markets in the different countries and Regions along West Europe. It describes the different possibilities applied to congestion management in the borders between countries and price areas, and the options employed to couple Day-ahead markets to form regional markets in Europe. Finally, it presents the initiative to Price couple Regional markets (PCR) that is being developed by Nord pool spot, EPEX Spot and OMEL with the objective to advance towards the integration of the markets that they operate in the internal Electricity Market. (Author)

  14. Promoting physical activity among youth through community-based prevention marketing.

    Science.gov (United States)

    Bryant, Carol A; Courtney, Anita H; McDermott, Robert J; Alfonso, Moya L; Baldwin, Julie A; Nickelson, Jen; McCormack Brown, Kelli R; Debate, Rita D; Phillips, Leah M; Thompson, Zachary; Zhu, Yiliang

    2010-05-01

    Community-based prevention marketing (CBPM) is a program planning framework that blends community-organizing principles with a social marketing mind-set to design, implement, and evaluate public health interventions. A community coalition used CBPM to create a physical activity promotion program for tweens (youth 9-13 years of age) called VERB Summer Scorecard. Based on the national VERB media campaign, the program offered opportunities for tweens to try new types of physical activity during the summer months. The VERB Summer Scorecard was implemented and monitored between 2004 and 2007 using the 9-step CBPM framework. Program performance was assessed through in-depth interviews and a school-based survey of youth. The CBPM process and principles used by school and community personnel to promote physical activity among tweens are presented. Observed declines may become less steep if school officials adopt a marketing mind-set to encourage youth physical activity: deemphasizing health benefits but promoting activity as something fun that fosters spending time with friends while trying and mastering new skills. Community-based programs can augment and provide continuity to school-based prevention programs to increase physical activity among tweens.

  15. An investigation into the relationship between political activity levels and political market orientation

    DEFF Research Database (Denmark)

    Ormrod, Robert P.; Henneberg, Stephan C.

    2010-01-01

    Purpose - The key objective of this research is to investigate the relationship between party member activity-levels and perceptions of their party's political market orientation. Specifically, it aims to scrutinise the differences in the interplay of attitudinal and behavioural aspects of politi......Purpose - The key objective of this research is to investigate the relationship between party member activity-levels and perceptions of their party's political market orientation. Specifically, it aims to scrutinise the differences in the interplay of attitudinal and behavioural aspects...... of political market orientation. Design/methodology/approach - Using a wide variety of respondent groups within the party, the research draws on an existing conceptualisation of political market orientation and empirically test its relationship with party member activity levels. Three models, plus a baseline...... model, are developed and data from 1,156 questionnaires are used to investigate a structural equation model using the partial least square method. Findings - While the baseline model exhibits a robust pattern of positive relationships between the attitudinal and behavioural constructs, the comparative...

  16. Directive properties of active coated nano-particles

    DEFF Research Database (Denmark)

    Arslanagic, Samel; Ziolkowski, W.

    2012-01-01

    and optical gain constant on the directivities. While significant variations in the directivities are realized in the cylindrical cases for different source locations within and slightly outside the nano-particles and values of the optical gain constant, the corresponding spherical cases exhibit negligible...

  17. Open Internal Market, or rather dictated market structures? The proposed draft amendment of the internal gas market directive of the EU; Freiheitlicher Binnenmarkt oder diktierte Marktstruktur? Zur neuen Gasrichtlinie der EG

    Energy Technology Data Exchange (ETDEWEB)

    Scholz, R. [Inst. fuer Politik und Oeffentliches Recht der Univ. Muenchen (Germany)

    2001-11-01

    The European Commission recently presented a draft amendment of the directives for establishment of the Internal Market in network energy. The proposed amendment brings up many legal and economic issues. The article discusses the major issue, the 'legal unbundling' of interconnected network energy systems, and focuses on the implications of the proposed amendment for the natural gas pools in Europe. (orig./CB) [German] Der Richtlinienvorschlag wirft eine Fuelle rechtlicher wie wirtschaftlicher Probleme auf, in deren Mittelpunkt der Komplex des sog. 'Legal Unbundling', d.h. entsprechender Entflechtungsregelungen gegenueber den integrierten Energieversorgungsunternehmen, steht. Nachstehend wird dieses neue Regelungsvorhaben in seiner speziellen Ausrichtung auf den Gasmarkt innerhalb des EU kommentiert. (orig./CB)

  18. Trouble Spots in Online Direct-to-Consumer Prescription Drug Promotion: Teaching Drug Marketers How to Inform Better or Spin Better?

    Science.gov (United States)

    Doran, Evan

    2016-01-01

    Hyosun Kim’s report "Trouble Spots in Online Direct to Consumer Prescription Drug Promotion: A content Analysis of FDA Warning Letters" aims to teach marketers how to avoid breaching current Food and Drug Administration (FDA) guidelines in their online drug promotion. While Kim hopes to minimise the potential for online promotion to misinform consumers and the study is carefully conducted, teaching drug marketers how to avoid the common mistakes in online drug promotion is more likely to make marketers more adept at spinning information than appropriately balancing it PMID:27239884

  19. ANALYSIS OF MARKETING TOOLS AND ACTIVITIES WITHIN EDUCATIONAL SERVICES ORGANIZATIONS, IN ORDER TO INCREASE THEIR EFFICIENCY

    Directory of Open Access Journals (Sweden)

    Barbu Andreea Mihaela

    2012-07-01

    Full Text Available Romanian education, which is an important pillar for human resource forming process and the basis for economic development, suffered a lot of changes in the last decades. The main factors that have influenced the undergraduate and university training programs are the political and social-cultural ones. Educational services organizations are facing various challenges as: creating and maintaining a good institutional image, managing all types of resources efficiently, motivating the academic personnel, satisfying the community needs and supporting the public policy. The marketing tools and activities help these entities to improve the educational programs and adapt them to the individual needs of the clients, to keep under control the production costs, which are limited by the small public budget and to perform and promote these services efficiently, leading to an increased organizational performance. The paper begins by presenting the current situation of higher education in Romania, underlining the fierce competition among the universities, the increased market potential and the financing sources. It continues by mentioning the advantages of strategic marketing planning for universities, as superior results and effectiveness, improved decision making and multiple benefits for the people involved. The paper reveals also the characteristics of segmenting and positioning on higher education market and the specific of marketing mix. Thereby, educational product is more easily adapted to customer needs when it is designed in collaboration with existing and future students, their parents, with other universities in the field or even with graduates. Students themselves can contribute to the increase the quality of their education. Price may be a factor of choice when future student chooses to pursue a university course, especially in those situations where the price does not include only the payment of annual fees for education. Distribution takes into

  20. Performance of Active Extension Strategies: Evidence from the Australian Equities Market

    Directory of Open Access Journals (Sweden)

    Reuben Segara

    2012-09-01

    Full Text Available This study examines the performance of several active extension strategies, commonly known as 130/30, in the Australian equities market. A detailed analysis of the factors affecting performance is explored using Monte Carlo simulations based on eight years of historical returns for the constituents of the S&P/ASX 200 index under a variety of realistic cost assumptions. We find evidence of a statistically significant increase in performance of active extension strategies over equivalent long-only portfolios, holding all other factors constant. The observed increase is highest for managers with greater levels of skill, where any tracking error limit is high and total costs are low. This is one of the first studies in the Australian market and is expected to have a high degree of relevance to institutional investors considering active extension strategies.

  1. Effects of Active Labor Market Programs on the Transition Rate from Unemployment into Regular Jobs in the Slovak Republic

    NARCIS (Netherlands)

    Lubyova, M.; van Ours, J.C.

    1998-01-01

    The system of active labor market policies (ALMP) in the Slovak Republic consists to a large extent of the creation of socially purposeful and publicly useful jobs and of retraining of unemployed workers. So far, the effects of these types of active labor market policies have hardly been analyzed.

  2. Use Of Instruments For Environmental Marketing In Economic Activity Of Agricultural Enterprises

    OpenAIRE

    Oleksiy Shkuratov; Irina Voronetska

    2012-01-01

    Improved marketing mechanism of agricultural enterprise through the introduction of environmental marketing. Grounded place, tasks and functions of environmental marketing in integrated environmental and economic management.

  3. Frequency and characteristics associated with exposure to tobacco direct mail marketing and its prospective effect on smoking behaviors among young adults from the US Midwest.

    Science.gov (United States)

    Choi, Kelvin; Forster, Jean L

    2014-11-01

    We examined the exposure to tobacco direct mail marketing and its effect on subsequent smoking behaviors in a US Midwest regional cohort of young adults. Data were collected from 2622 young adults (mean age = 24 years) in 2010 to 2011 (baseline) and 2011 to 2012 (follow-up). We collected information on demographics, tobacco use, and exposure to tobacco direct mail materials in the previous 6 months at baseline. Smoking behaviors were reassessed at follow-up. We investigated the characteristics associated with receiving these materials at baseline, and the associations between receiving cigarette coupons in the mail at baseline and smoking behaviors at follow-up. Thirteen percent of participants reported receiving tobacco direct mail materials in the previous 6 months. Receipt of these materials was associated with age, education, and tobacco use (P marketing promoted and sustained smoking behaviors among US Midwest young adults. Regulating this marketing strategy might reduce the prevalence of smoking in this population.

  4. Direct Marketing Promotion and Electronic Cigarette Use Among US Adults, National Adult Tobacco Survey, 2013-2014.

    Science.gov (United States)

    Dai, Hongying; Hao, Jianqiang

    2017-09-21

    The use of electronic cigarettes (e-cigarettes) among US adults has increased since 2007. The objective of this study was to investigate the prevalence of direct marketing promotion of e-cigarettes and its association with e-cigarette use among US adults. We used using data from the 2013-2014 National Adult Tobacco Survey (NATS) to estimate prevalence of e-cigarette promotions received by mail or email. Multinomial logistic regression was used to examine the associations between e-cigarette promotions and the prevalence and frequency of e-cigarette use among US adults. In the 2013-2014 survey period, 7.1% of adults (about 16.0 million) reported receiving mail or email e-cigarette promotions in the previous 6 months; 3.2% received mail promotions, and 5.1% received email promotions. A higher prevalence of promotions was found among men versus women, adults aged under 65 years versus those older, current e-cigarette users, current smokers, and people with no smoking restriction rules in their homes or vehicles. In the multivariable analysis, receiving mail or email e-cigarette promotions was associated with higher odds of being current e-cigarette users (adjusted odds ratio [aOR] = 2.0; P marketing promotions was prevalent among US adults. Receiving e-cigarette promotions was associated with increased odds of both prevalence and frequency of e-cigarette use. Future longitudinal studies are needed to measure causal effects of e-cigarette promotions on e-cigarette use among adults.

  5. Medicine, market and communication: ethical considerations in regard to persuasive communication in direct-to-consumer genetic testing services.

    Science.gov (United States)

    Schaper, Manuel; Schicktanz, Silke

    2018-06-05

    Commercial genetic testing offered over the internet, known as direct-to-consumer genetic testing (DTC GT), currently is under ethical attack. A common critique aims at the limited validation of the tests as well as the risk of psycho-social stress or adaption of incorrect behavior by users triggered by misleading health information. Here, we examine in detail the specific role of advertising communication of DTC GT companies from a medical ethical perspective. Our argumentative analysis departs from the starting point that DTC GT operates at the intersection of two different contexts: medicine on the one hand and the market on the other. Both fields differ strongly with regard to their standards of communication practices and the underlying normative assumptions regarding autonomy and responsibility. Following a short review of the ethical contexts of medical and commercial communication, we provide case examples for persuasive messages of DTC GT websites and briefly analyze their design with a multi-modal approach to illustrate some of their problematic implications. We observe three main aspects in DTC GT advertising communication: (1) the use of material suggesting medical professional legitimacy as a trust-establishing tool, (2) the suggestion of empowerment as a benefit of using DTC GT services and (3) the narrative of responsibility as a persuasive appeal to a moral self-conception. While strengthening and respecting the autonomy of a patient is the focus in medical communication, specifically genetic counselling, persuasive communication is the normal mode in marketing of consumer goods, presuming an autonomous, rational, independent consumer. This creates tension in the context of DTC GT regarding the expectation and normative assessment of communication strategies. Our analysis can even the ground for a better understanding of ethical problems associated with intersections of medical and commercial communication and point to perspectives of analysis of

  6. Specific features of domestic banks activity in the factoring services market

    Directory of Open Access Journals (Sweden)

    Trygub Olena V.

    2014-01-01

    Full Text Available The article analyses specific features of formation and development of the domestic factoring market. In the result of the study the article establishes that development of factoring in Ukraine took place due to active participation of banking institutions in this process and nowadays they are leaders in the domestic factoring services market due to possessing significant competitive advantages if compared with non-banking companies that specialise in factoring. The article detects that nowadays the banks are not only offerers of factoring services and finance factoring operations of other market participants, but also take an active part in establishment of factoring branches and are consumers of factoring services. In order to accelerate development of international factoring in Ukraine, the article offers such forms of state support of banks, which render factoring services to domestic exporters. The article recommends to focus banks’ attention, under modern conditions that are characterised with volatility of financial markets, on factoring servicing of those clients, whom they have long business relations with, without jeopardising themselves through provision of factoring services to a big number of small debtors. The article provides schemes of banks’ co-operation in the sphere of “non-classic” factoring with accredited factoring companies.

  7. CHARACTERISTIC OF THE COMPLEX MARKETING COMMUNICATIONS ELEMENTS

    Directory of Open Access Journals (Sweden)

    Natalia Kovalenko

    2017-07-01

    Full Text Available Purpose: The purpose and objectives of the article are detailed characterization of marketing communication’s elements and characteristics of synthetic and communications. Methods: The stages of the campaign and main advantages and disadvantages of advertising have been disclosed and analyzed in the article. The marketing communication and some elements of marketing communications, the issues of formation and development of the theory of marketing communications have been studied. Results: This article describes the elements of marketing communications factors and basic tools of marketing communications: advertising, personal selling, complex sales promotion, publicity and public relation, direct marketing. Discussion: Companies must also transmit information to customers and carefully carry out selection of such information. For this order is a complex system of marketing communications. Often marketing communications identified with the products promotion which leads to a false understanding of the nature and, consequently, to the irrational use potential of marketing communications in market activity.

  8. Marketing in the Emerging Markets of Latin America

    DEFF Research Database (Denmark)

    Marinov, Marin Alexandrov

    . Addressing a broad variety of historical, political, economic, social, cultural and legal issues, the book offers unique insights into the enormous opportunities and challenges the region presents for implementing effective marketing strategies. Macro marketing issues such as regional integration, foreign......Marketing in the Emerging Markets of Latin America provides a much needed analysis of business and marketing in Latin America. The book highlights the diverse characteristics of the Latin American business and marketing environment as well as the dynamic nature of regional and country markets...... trade and direct investment are considered within the context of specific countries, as are the micro aspects of a company's marketing activities. The book is an extremely valuable resource for academics, practitioners and anyone interested in doing business in or with Latin America....

  9. Cellular Cholesterol Directly Activates Smoothened in Hedgehog Signaling

    Energy Technology Data Exchange (ETDEWEB)

    Huang, Pengxiang; Nedelcu, Daniel; Watanabe, Miyako; Jao, Cindy; Kim, Youngchang; Liu, Jing; Salic, Adrian

    2016-08-01

    In vertebrates, sterols are necessary for Hedgehog signaling, a pathway critical in embryogenesis and cancer. Sterols activate the membrane protein Smoothened by binding its extracellular, cysteine-rich domain (CRD). Major unanswered questions concern the nature of the endogenous, activating sterol and the mechanism by which it regulates Smoothened. We report crystal structures of CRD complexed with sterols and alone, revealing that sterols induce a dramatic conformational change of the binding site, which is sufficient for Smoothened activation and is unique among CRD-containing receptors. We demonstrate that Hedgehog signaling requires sterol binding to Smoothened and define key residues for sterol recognition and activity. We also show that cholesterol itself binds and activates Smoothened. Furthermore, the effect of oxysterols is abolished in Smoothened mutants that retain activation by cholesterol and Hedgehog. We propose that the endogenous Smoothened activator is cholesterol, not oxysterols, and that vertebrate Hedgehog signaling controls Smoothened by regulating its access to cholesterol.

  10. Promoting physical activity in Iranian women: A qualitative study using social marketing.

    Science.gov (United States)

    Tabatabaei, Seyed Vahid Ahmadi; Ardabili, Hassan Eftekhar; Haghdoost, Ali Akbar; Nakhaee, Nouzar; Shams, Mohsen

    2017-09-01

    In social marketing, at the center of the program is consumer perception. The objective of this study was to explore the viewpoints of Iranian women for tailoring interventions so as to increase physical activity. The social marketing model served as the framework of the study. Qualitative data were collected via six semi-structured focus group discussions (FGDs), in 2014 in Iran. Participants were 51 women, 20 to 60 years old, selected by purposive sampling, with a maximum diversity. Qualitative content analysis of the data was conducted by researchers. After data analysis and extracting initial codes, they were all categorized in four predefined categories of social marketing model (product, price, place and promotion) and related sub-categories. Most of the participants were inactive. Price was addressed by women as the dominant category of this study. The majority of participants emphasized the benefits of prevention of chronic diseases, fitness, staying young, and improving family relations. Most women preferred to do physical activity in a secure and enclosed female environment. And the majority of participants considered radio, television, face to face training, texting, and advertising billboards as promotional strategies. This study provides a unique insight into consumers' values and motivations that affect consumers' decisions to adopt physical activity, in Iran. It could also help researchers to design and implement intervention programs to increase physical activity.

  11. Promoting physical activity in Iranian women: A qualitative study using social marketing

    Science.gov (United States)

    Tabatabaei, Seyed Vahid Ahmadi; Ardabili, Hassan Eftekhar; Haghdoost, Ali Akbar; Nakhaee, Nouzar; Shams, Mohsen

    2017-01-01

    Background and aim In social marketing, at the center of the program is consumer perception. The objective of this study was to explore the viewpoints of Iranian women for tailoring interventions so as to increase physical activity. Methods The social marketing model served as the framework of the study. Qualitative data were collected via six semi-structured focus group discussions (FGDs), in 2014 in Iran. Participants were 51 women, 20 to 60 years old, selected by purposive sampling, with a maximum diversity. Qualitative content analysis of the data was conducted by researchers. Results After data analysis and extracting initial codes, they were all categorized in four predefined categories of social marketing model (product, price, place and promotion) and related sub-categories. Most of the participants were inactive. Price was addressed by women as the dominant category of this study. The majority of participants emphasized the benefits of prevention of chronic diseases, fitness, staying young, and improving family relations. Most women preferred to do physical activity in a secure and enclosed female environment. And the majority of participants considered radio, television, face to face training, texting, and advertising billboards as promotional strategies. Conclusion This study provides a unique insight into consumers’ values and motivations that affect consumers’ decisions to adopt physical activity, in Iran. It could also help researchers to design and implement intervention programs to increase physical activity. PMID:29038710

  12. Affiliate marketing in the context of online marketing

    OpenAIRE

    Vladimira Jurisova

    2013-01-01

    This paper deals with affiliate marketing, in which the seller or service provider is a financially rewarding agent so-called affiliate for each visitor, which through its website to attract a dealer there, who made some activity, either directly purchase products, register to subscribe to a newsletter, or just browsing the site. In this paper, the author tries to define affiliate marketing, the individual entities of affiliate marketing such as merchant, affiliate, network owner, affiliate n...

  13. Use of a consumer market activity monitoring and feedback device improves exercise capacity and activity levels in COPD.

    Science.gov (United States)

    Caulfield, Brian; Kaljo, Indira; Donnelly, Seamas

    2014-01-01

    COPD is associated with a gradual decline in physical activity, which itself contributes to a worsening of the underlying condition. Strategies that improve physical activity levels are critical to halt this cycle. Wearable sensor based activity monitoring and persuasive feedback might offer a potential solution. However it is not clear just how much intervention might be needed in this regard - i.e. whether programmes need to be tailored specifically for the target clinical population or whether more simple activity monitoring and feedback solutions, such as that offered in consumer market devices, might be sufficient. This research was carried out to investigate the impact of 4 weeks of using an off the shelf consumer market activity monitoring and feedback application on measures of physical activity, exercise capacity, and health related quality of life in a population of 10 Stage I and II COPD patients. Results demonstrate a significant and positive effect on exercise capacity (measured using a 6-minute walk test) and activity levels (measured in terms of average number of steps per hour) yet no impact on health related quality of life (St Georges Respiratory Disease Questionnaire).

  14. Diffusion properties of active particles with directional reversal

    International Nuclear Information System (INIS)

    Großmann, R; Bär, M; Peruani, F

    2016-01-01

    The diffusion properties of self-propelled particles which move at constant speed and, in addition, reverse their direction of motion repeatedly are investigated. The internal dynamics of particles triggering these reversal processes is modeled by a stochastic clock. The velocity correlation function as well as the mean squared displacement is investigated and, furthermore, a general expression for the diffusion coefficient for self-propelled particles with directional reversal is derived. Our analysis reveals the existence of an optimal, finite rotational noise amplitude which maximizes the diffusion coefficient. We comment on the relevance of these results with regard to biological systems and suggest further experiments in this context. (paper)

  15. The dopamine D2 receptor can directly recruit and activate GRK2 without G protein activation.

    Science.gov (United States)

    Pack, Thomas F; Orlen, Margo I; Ray, Caroline; Peterson, Sean M; Caron, Marc G

    2018-04-20

    The dopamine D2 receptor (D2R) is a G protein-coupled receptor (GPCR) that is critical for many central nervous system functions. The D2R carries out these functions by signaling through two transducers: G proteins and β-arrestins (βarrs). Selectively engaging either the G protein or βarr pathway may be a way to improve drugs targeting GPCRs. The current model of GPCR signal transduction posits a chain of events where G protein activation ultimately leads to βarr recruitment. GPCR kinases (GRKs), which are regulated by G proteins and whose kinase action facilitates βarr recruitment, bridge these pathways. Therefore, βarr recruitment appears to be intimately tied to G protein activation via GRKs. Here we sought to understand how GRK2 action at the D2R would be disrupted when G protein activation is eliminated and the effect of this on βarr recruitment. We used two recently developed biased D2R mutants that can preferentially interact either with G proteins or βarrs as well as a βarr-biased D2R ligand, UNC9994. With these functionally selective tools, we investigated the mechanism whereby the βarr-preferring D2R achieves βarr pathway activation in the complete absence of G protein activation. We describe how direct, G protein-independent recruitment of GRK2 drives interactions at the βarr-preferring D2R and also contributes to βarr recruitment at the WT D2R. Additionally, we found an additive interaction between the βarr-preferring D2R mutant and UNC9994. These results reveal that the D2R can directly recruit GRK2 without G protein activation and that this mechanism may have relevance to achieving βarr-biased signaling. © 2018 by The American Society for Biochemistry and Molecular Biology, Inc.

  16. Antecedents and Performance Consequences of Subsidiaries' Political Activities in Emerging Markets

    DEFF Research Database (Denmark)

    Heidenreich, Stefan; Puck, Jonas F.; Nell, Phillip C.

    2012-01-01

    This paper analyzes antecedents of political activities deployed by MNC subsidiaries in emerging markets and subsequently examines their effect on subsidiary performance. Following institutional theory reasoning, we point towards institutional duality subsidiaries are confronted with, entailing...... isomorphic pressures stemming from their internal as well as their external environment. Our hypotheses are tested using a three-stage least squares method with data from 156 subsidiaries in emerging markets. Results contribute to theory by providing evidence on the effects stemming from internal vs....... external isomorphic pressures on political activities, and delivering a deeper-level understanding of the latter relationship by differentiating the higher-level concept of external isomorphic pressures into pressures from national public and national private stakeholders. Finally, we find significant...

  17. Employment effects of active labor market programs for sick-listed workers

    DEFF Research Database (Denmark)

    Holm, Anders; Høgelund, Jan; Gørtz, Mette

    2017-01-01

    We use register data of 88,948 sick-listed workers in Denmark over the period 2008–2011 to investigate the effect of active labor market programs on the duration until returning to non-subsidized employment and the duration of this employment. To identify causal treatment effects, we exploit over......-time variation in the use of active labor market programs in 98 job centers and time-to- event. We find that ordinary education and subsidized job training have significant positive employment effects. Subsidized job training has a large, positive effect on the transition into employment but no effect...... on the subsequent employment duration. In contrast, ordinary education has a positive effect on employment duration but no effect on the transition into employment. The latter effect is the result of two opposing effects, a large positive effect of having completed education and a large negative lock-in effect...

  18. Employment effects of active labor market measures for sick-listed workers

    DEFF Research Database (Denmark)

    Holm, Anders; Høgelund, Jan; Gørtz, Mette

    We use unique and rich register data of 88,948 sick-listed workers to investigate the effect of active labor market measures on the duration until returning to non-subsidized employment and the duration of this employment. To identify causal treatment effects, we exploit over-time variation in 98...... job centers’ use of active labor market measures. We find that ordinary education and especially subsidized job training have statistically significant positive employment effects. Subsidized job training has a large, statistically significant positive effect on the transition into employment...... but no effect on the subsequent employment duration. In contrast, ordinary education has a statistically significant positive effect on employment duration but no effect on the transition to employment. This null effect consists of a large positive effect of having completed education and a large negative lock...

  19. The Threat Effect of Active Labor Market Programs: A Systematic Review

    DEFF Research Database (Denmark)

    Filges, Trine; Hansen, Anne Toft

    2017-01-01

    This paper is a systematic review of the threat effect of active labor market programs for unemployed individuals. The threat effect is the induced change in the hazard rate of leaving unemployment prior to program participation. Studies included in the review all estimated a threat effect...... a hazard rate of 1.27 for the pooled estimate. It has thus been concluded that active labor market programs constitute a significant threat effect......., with the participants in all cases being unemployed individuals in receipt of benefit of some kind during their tenure of unemployment. Seven of these studies have been included in a meta-analysis: The meta-analysis, which has been carried out using a random effects model to account for heterogeneity, indicated...

  20. Motion direction estimation based on active RFID with changing environment

    Science.gov (United States)

    Jie, Wu; Minghua, Zhu; Wei, He

    2018-05-01

    The gate system is used to estimate the direction of RFID tags carriers when they are going through the gate. Normally, it is difficult to achieve and keep a high accuracy in estimating motion direction of RFID tags because the received signal strength of tag changes sharply according to the changing electromagnetic environment. In this paper, a method of motion direction estimation for RFID tags is presented. To improve estimation accuracy, the machine leaning algorithm is used to get the fitting function of the received data by readers which are deployed inside and outside gate respectively. Then the fitted data are sampled to get the standard vector. We compare the stand vector with template vectors to get the motion direction estimation result. Then the corresponding template vector is updated according to the surrounding environment. We conducted the simulation and implement of the proposed method and the result shows that the proposed method in this work can improve and keep a high accuracy under the condition of the constantly changing environment.

  1. The impact of the Directive on Payment Services in the Internal Market on Danish and Belgium Legislation on Fraudulent Payment Transactions

    DEFF Research Database (Denmark)

    Henschel, Rene Franz; Steenot, Reinhard

    2009-01-01

    In December 2007, the European Directive on payment services in the internal market was published in the Official Journal. This Directive, which has to be transposed into national legislation before the 1st November 2009, contains many rules on payments, including rules on the allocation of liabi......In December 2007, the European Directive on payment services in the internal market was published in the Official Journal. This Directive, which has to be transposed into national legislation before the 1st November 2009, contains many rules on payments, including rules on the allocation...... and Belgian legislation. More specifically, we will examine how the rules incorporated in the European Directive, which is based on the principle of maximum harmonization, are implemented in Belgium and Denmark, whether the implementations are in accordance with the Directive and finally, whether...... the Directive and the implementations reduce or strengthen the protection of payment service users in the two countries and promotes the creation of a common internal market for payment services...

  2. VERB A Social Marketing Campaign to Increase Physical Activity Among Youth

    OpenAIRE

    Faye Wong; Marian Huhman; Carrie Heitzler; Lori Asbury; Rosemary Bretthauer-Mueller; Susan McCarthy; Paula Londe

    2004-01-01

    The VERB campaign is a multiethnic media campaign with a goal to increase and maintain physical activity among tweens, or children aged nine to 13 years. Parents, especially mothers aged 29 to 46, and other sources of influence on tweens (e.g., teachers, youth program leaders) are the secondary audiences of the VERB initiative. VERB applies sophisticated commercial marketing techniques to address the public health problem of sedentary lifestyles of American children, using the social marketin...

  3. Measuring the effectiveness of marketing activities use in relation to company size

    Directory of Open Access Journals (Sweden)

    Lucie Sychrová

    2013-01-01

    Full Text Available The aim of this paper is to research the relationship between measurements of effectiveness of marketing activities and company size. An analysis of the economic sources, professional publications, analysis and reports of previous research shows that the concept of measuring of effectiveness is one of the key themes, which economists always pay much attention. It is a criterion that helps to rationally decide on the use limited resources to meet the needs that are not limited. This topic deals with numerous domestic and foreign literatures. The authors are not only different concepts of effectiveness, but also the using terminology. There are multiple definitions of terms “effectiveness” For the same purpose and meaning. The same concept is often defined semantically different. Therefore, every company has a strong interest to be in all their activities more effectively than the competition. Logical response to changes and requirements of nowadays is using a combination of lot of methods to measure marketing effectiveness. Methods used for this article includes two phases. The first it was gained date by primary research, using a structure questionnaire and processed by statistical software SPSS. Research sample consists 115 companies operating in the Czech environment, which was chosen at random. There is investigated the correlation between measuring the effectiveness of marketing activities and company size. The second part investigated the dependence between the choice of metrics used to measure the effectiveness and company size. The results of the research showed that there is no correlation between measuring the effectiveness of marketing activities and company size. The value of Pearson Chi-Square test is greater than 0.05, it is 0.187. We can presume that dependency does not exist or it is small for these. Value of Symmetric measures is 0.432, which means that the intensity tends to be small rather than high.

  4. Power Deals. Mergers and acquisitions activity within the global electricity and gas market. 2008 Annual Review

    International Nuclear Information System (INIS)

    2009-01-01

    2008 was the year in which power deal values came down from their record-breaking highs of the two preceding years as the financial crisis and a number of market uncertainties had a negative impact on deal activity. Nonetheless, total deal numbers leapt by 24% as companies concentrated on smaller deals and took advantage of new opportunities that arose in the changed market conditions. Europe was least affected by the downturn in deal values and accounted for over half of all bidder and target power deal value. In contrast, power deals in Australia, which had previously been a main motor of growing M and A activity in the Asia Pacific region, virtually stalled as uncertainty over new carbon emission policies combined with the financial crisis to deter deal flow. In North America, like Europe, big deals were fewer but underlying deal activity was comparable with previous years. This report examines the rationale behind the overall trends and the key individual deals. We also highlight, in a series of deal dialogues throughout the report, some of the critical issues for companies engaging in deal activity within the sector, drawing on our global experience as an adviser to players in major deals throughout the sector in all key electricity and gas utilities markets. Looking to the future, the easing of the financial crisis will be key to deal flow but the near-term outlook looks less robust than the recent past, especially as debt markets will be further constrained by calls from the public financing required to support government bail-out programmes. Set against this, the underlying imperatives of consolidation, supply security and capitalisation remain in place and will create increasing pent-up deal demand. A lower energy price environment will change the metrics for more expensive cleaner power assets, placing an even higher importance on the outcome of global climate talks and the run-up to the December 2009 UN Climate Summit in Copenhagen

  5. Power Deals. Mergers and acquisitions activity within the global electricity and gas market. 2008 Annual Review

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    2009-01-15

    2008 was the year in which power deal values came down from their record-breaking highs of the two preceding years as the financial crisis and a number of market uncertainties had a negative impact on deal activity. Nonetheless, total deal numbers leapt by 24% as companies concentrated on smaller deals and took advantage of new opportunities that arose in the changed market conditions. Europe was least affected by the downturn in deal values and accounted for over half of all bidder and target power deal value. In contrast, power deals in Australia, which had previously been a main motor of growing M and A activity in the Asia Pacific region, virtually stalled as uncertainty over new carbon emission policies combined with the financial crisis to deter deal flow. In North America, like Europe, big deals were fewer but underlying deal activity was comparable with previous years. This report examines the rationale behind the overall trends and the key individual deals. We also highlight, in a series of deal dialogues throughout the report, some of the critical issues for companies engaging in deal activity within the sector, drawing on our global experience as an adviser to players in major deals throughout the sector in all key electricity and gas utilities markets. Looking to the future, the easing of the financial crisis will be key to deal flow but the near-term outlook looks less robust than the recent past, especially as debt markets will be further constrained by calls from the public financing required to support government bail-out programmes. Set against this, the underlying imperatives of consolidation, supply security and capitalisation remain in place and will create increasing pent-up deal demand. A lower energy price environment will change the metrics for more expensive cleaner power assets, placing an even higher importance on the outcome of global climate talks and the run-up to the December 2009 UN Climate Summit in Copenhagen.

  6. Neurones fire for marketing. Neuromarketing: Direct entrance to customers heads?; Neuronen feuern fuer das Marketing. Neuromarketing: Direkter Weg in den Kopf des Kunden?

    Energy Technology Data Exchange (ETDEWEB)

    Grassmann, B. [T-Online International AG, Darmstadt (Germany)

    2005-10-17

    It is an undisputed fact that brand value plays a significant role in ensuring corporate value added. What ultimately determines the value of the brand is the image in the consumer's mind. To discover what actually leads consumers to make purchase decisions is consequently one of the fundamental challenges faced by brand managers, advertisers and marketing specialists. What persuades the consumer to opt for one product and not for another? The answers to these questions form a key source of new know-how for use in successful marketing. (orig.)

  7. THE EFFECT OF SOCIAL MEDIA MARKETING ACTIVITIES ON BRAND AWARENESS, BRAND IMAGE AND BRAND LOYALTY

    Directory of Open Access Journals (Sweden)

    Yusuf BİLGİN

    2018-04-01

    Full Text Available The aim of this research is to examine the effect of social media marketing activities on brand awareness, brand image and brand loyalty. In addition, it has been aimed to analyze the effect of brand awareness and brand image on brand loyalty in this research. The population of the research consists of the consumers who actively follow five brands with the highest social score according to the Marketing Turkey social media brand performance data on social media communication channels such as Facebook, Twitter and Instagram. In this research, quantitative method has been used and research data has been obtained via online questionnaires shared on social media from 547 brand followers with applying convenience sampling method. The obtained data have been analyzed by structural equation modeling (SEM. As a result of the analysis, social media marketing activities have been found as effective factors on brand image and brand loyalty, besides it has been determined that the most obvious effect seen on brand awareness. In addition, it has been found out that brand awareness and brand image have a significant effect on brand loyalty. Furthermore, in the research, it has been achieved that the brand awareness has a limited effect on the brand image.

  8. GENDER DIFFERENCES AMONGST AFRICAN GENERATION Y STUDENTS’ PERCEPTIONS OF FASHION MARKETING ACTIVITIES

    Directory of Open Access Journals (Sweden)

    Heleneze-Tiane Lues

    2016-07-01

    Full Text Available The purpose of this study was to determine whether gender differences existamongst African Generation Y students’ perceptions concerning selectedmarketing activities of their preferred clothing brand. The African Generation Ycohort (individuals born between 1986 and 2005 in South Africa, represents animportant market segment in that it makes up 32 per cent of the country’spopulation. As one of the largest contributors to the South African economy, thefashion retail industry is experiencing intense competition amongst fashion brandsand retailers due to an increased amount of national and international brandsavailable to consumers. Consequently, the need for effective differentiation, suchas branding, is becoming more significant. In light of this, it is increasinglyimportant for marketers and brand managers to define their target market clearly,which requires a sound understanding of their target market’s needs and thecontributors of consumer behaviour, of which gender is a key factor. This studyused a self-administered questionnaire to collect data from a convenience sampleof 750 students across three South African public higher education institution’campuses situated in the Gauteng province. The collected data were analysedusing descriptive statistics and a two independent-samples t-test. The findings suggest that while there is no statistically significant difference between male andfemale participants’ perceptions concerning their preferred clothing brands’advertising and product activities, statistically significant differences were foundconcerning the store image and pricing activities of their preferred clothing brand.

  9. The Impact of Ethno Marketing Activities on Consumer Buying Behavior in the Balkans: The Case of Kosovo

    Directory of Open Access Journals (Sweden)

    Dr.Sc. Jusuf Zeqiri

    2016-01-01

    Full Text Available Ethno marketing defines as marketing segmentation approach that groups consumers on the basis of ethnicity. Ethno marketing starts with recognizing the elements of culture as crucial and essential for driving contemporary marketing strategies. Ethno marketing is slowly gaining traction in marketing in multicultural environments, particularly in countries or regions inhabited by consumers from different ethnic backgrounds. This study aims to find whether such marketing activities based on cultural elements practice has any effect on consumers’ buying behavior in the Balkans.  It focuses on consumers in Kosova with the understanding that this is a preliminary exploratory study whose results will form basis for a large study on the Balkan region. The study used a structured questionnaire with the Likert Scale. One hundred, forty-eight responses were received and analyzed using the SPSS statistical software. The results of the analysis show that Albanian consumers in Kosova agree that ethno marketing is important and company marketing activities such as a company’s advertisement and promotion in the language of the ethnic is considered very important during consumers purchase decisions. Furthermore, results reveal that symbols, cultural elements as well as the information dissemination inside the stores and outside seem to be very important for consumers. On the basis of this study, a larger study that covers the different countries in the Balkan region to determine how consumers in the different countries in the region relate to ethno marketing is strongly recommended.

  10. 78 FR 52169 - Agency Information Collection Activities; Comment Request; William D. Ford Federal Direct Loan...

    Science.gov (United States)

    2013-08-22

    ... DEPARTMENT OF EDUCATION [Docket No. ED-2013-ICCD-0109] Agency Information Collection Activities; Comment Request; William D. Ford Federal Direct Loan (Direct Loan) Program Federal Direct PLUS Loan Master... to this notice will be considered public records. Title of Collection: William D. Ford Federal Direct...

  11. The green electricity market model. Proposal for an optional, cost-neutral direct marketing model for supplying electricity customers; Das Gruenstrommarktmodell. Vorschlag fuer ein optionales und kostenneutrales Direktvermarktungsmodell zur Versorgung von Stromkunden

    Energy Technology Data Exchange (ETDEWEB)

    Heinemann, Ronald [NATURSTROM AG, Berlin (Germany)

    2014-07-01

    One of the main goals of the Renewable Energy Law (EEG) is the market integration of renewable energy resources. For this purpose it has introduced compulsory direct marketing on the basis of a moving market premium. At the same time the green electricity privilege, a regulation which made it possible for customers to be supplied with electricity from EEG plants, has been abolished without substitution with effect from 1 August 2014. This means that, aside from other direct marketing channels, which will not be economically viable save for in a few exceptional cases, it will no longer be possible in future to sell electricity from EEG plants to electricity customers under the designation ''electricity from renewable energy''. The reason for this is that electricity sold under the market premium model can no longer justifiably be said to originate from renewable energy. As a consequence, almost all green electricity products sold in Germany carry a foreign green electricity certificate.

  12. Thioredoxin-1 Negatively Modulates ADAM17 Activity Through Direct Binding and Indirect Reductive Activity.

    Science.gov (United States)

    Granato, Daniela C; E Costa, Rute A P; Kawahara, Rebeca; Yokoo, Sami; Aragão, Annelize Z; Domingues, Romênia R; Pauletti, Bianca A; Honorato, Rodrigo V; Fattori, Juliana; Figueira, Ana Carolina M; Oliveira, Paulo S L; Consonni, Silvio R; Fernandes, Denise; Laurindo, Francisco; Hansen, Hinrich P; Paes Leme, Adriana F

    2018-02-27

    A disintegrin and metalloprotease 17 (ADAM17) modulates signaling events by releasing surface protein ectodomains such as TNFa and the EGFR-ligands. We have previously characterized cytoplasmic thioredoxin-1 (Trx-1) as a partner of ADAM17 cytoplasmic domain. Still, the mechanism of ADAM17 regulation by Trx-1 is unknown, and it has become of paramount importance to assess the degree of influence that Trx-1 has on metalloproteinase ADAM17. Combining discovery and targeted proteomic approaches, we uncovered that Trx-1 negatively regulates ADAM17 by direct and indirect effect. We performed cell-based assays with synthetic peptides and site-directed mutagenesis, and we demonstrated that the interaction interface of Trx-1 and ADAM17 is important for the negative regulation of ADAM17 activity. However, both Trx-1 K72A and catalytic site mutant Trx-1 C32/35S rescued ADAM17 activity, although the interaction with Trx-1 C32/35S was unaffected, suggesting an indirect effect of Trx-1. We confirmed that the Trx-1 C32/35S mutant showed diminished reductive capacity, explaining this indirect effect on increasing ADAM17 activity through oxidant levels. Interestingly, Trx-1 K72A mutant showed similar oxidant levels to Trx-1 C32/35S , even though its catalytic site was preserved. We further demonstrated that the general reactive oxygen species inhibitor, Nacetylcysteine (NAC), maintained the regulation of ADAM17 dependent of Trx-1 reductase activity levels; whereas the electron transport chain modulator, rotenone, abolished Trx-1 effect on ADAM17 activity. We show for the first time that the mechanism of ADAM17 regulation, Trx-1 dependent, can be by direct interaction and indirect effect, bringing new insights into the cross-talk between isomerases and mammalian metalloproteinases. This unexpected Trx-1 K72A behavior was due to more dimer formation and, consequently, the reduction of its Trx-1 reductase activity, evaluated through dimer verification, by gel filtration and mass

  13. Fast and direct detection of neuronal activation with diffusion MRI

    International Nuclear Information System (INIS)

    Le Bihan, D.; Urayama, S.; Aso, T.; Hanakawa, T.; Fukuyama, H.

    2006-01-01

    Over the last 30 years functional neuroimaging has emerged as a revolutionary path to study the brain and the mind. This has been possible because of significant advances mainly in two imaging modalities, namely Positron Emission Tomograph y (PET) and Magnetic Resonance Imaging (MRI). Amazingly, although those two modalities are based on radically different physical approaches (detection of 1 3 radioactivity for the first one and nuclear magnetization for the second), both allo w brain activation images to be obtained through measurements involving water molecules. So far, PET and MRI functional imaging have relied on the same principle that neuronal activation and blood flow are coupled through metabolism: Blood flow increases locally in activated brain regions. In the case of PET one uses H 2 O radioactive water which is produced by using a cyclotron and injected to the subject vasculature. In activated brain regions the increase in blood flow leads to a local increase in the tissue radioactive water content detected and localized by the PE T camera. With MRI the hydrogen nuclei of brain endogenous water molecules are magnetized by a strong external magnetic field. In activated regions the increase in blood flow results in an increase of blood oxygenation which induces a slight perturbation of the magnetization relaxation properties of the water molecules around blood vessels detected by the MRI scanner (so called 'BOLD' effect). I n both approaches water is, thus, merely an indirect means to look at changes in cerebral blood flow which accompany brain activation, and although PET and BOLD f MRI have been extremely successful for the functional neuroimaging community, present well known limitations. While the coupling between neuronal activation, metabolism and blood flow has been verified in most instances including BOLD f MRI, the degree and the mechanism of coupling remains largely debated (Magistratt, Pellerin, Mangia) and may fail in some pathological

  14. Modelling self-efficacy, self-regulation, self-directed learning and career processes of adult professionals and relations with learning outcomes and labour market success

    NARCIS (Netherlands)

    Bijker, Monique; Van der Klink, Marcel; Boshuizen, Els

    2010-01-01

    Bijker, M. M., Van der Klink, M. R., & Boshuizen, H. P. A. (2010, 25-27 August). Modelling self-efficacy, self-regulation, self-directed learning and career processes of adult professionals and relations with learning outcomes and labour market success. Paper presented at the 5th EARLI-SIG14

  15. Categorical apparatus of individual marketing

    OpenAIRE

    I.L. Reshetnikova; Yu.A. Eremenko

    2013-01-01

    The aim of the article. The aim of the article is to clarify the essence of individual marketing and its interconnection with relationship marketing, CRM, direct marketing and database marketing based on a study of the marketing genesis and the evolution of the process of individual communication between buyer and seller. We consider relationship marketing as the most general notion that involves individual marketing, CRM, direct marketing and database marketing. Relationship marketing is to ...

  16. Scandinavian exceptionalism? Civic integration and labour market activation for newly arrived immigrants

    DEFF Research Database (Denmark)

    Breidahl, Karen Nielsen

    2017-01-01

    models have been resilient: Based on an in-depth historical and comparative analysis of labour market activation policies targeting newly arrived immigrants in Sweden, Norway, and Denmark since the early 1990s, the article contributes to the overall question: To what extent do the institutional pathways...... of the Scandinavian welfare states prevail when confronted with newcomers? Activation policies targeting newly arrived immigrants exemplifies how the ambition of states to promote functional, individual autonomy is also an important, ongoing process in diverse policy areas of the welfare state and not restricted...

  17. Direct harmonic voltage control strategy for shunt active power filter

    DEFF Research Database (Denmark)

    Munir, Hafiz Mudassir; Zou, JianXiao; Xie, Chuan

    2017-01-01

    generation system (DPGS) where the nonlinear loads are highly dispersed. Local harmonic voltage detection based Resistive-APF (R-APF) seems more suitable to be applied in the DPGS, however, R-APF suffers from poor compensation performance and difficulty of parameter tuning. In this paper, a direct harmonic...... voltage control strategy for the S-APF is proposed with local point of common coupling (PCC) voltage detection only. The control strategy design procedure is given in detail. Simulation is conducted in Matlab/Simulink to compare the performance between the R-APF and the proposed method. The results...

  18. Activities and influence of veterinary drug marketers on antimicrobial usage in livestock production in Oyo and Kaduna States, Nigeria

    OpenAIRE

    Olufemi Ernest Ojo; Olajoju Jokotola Awoyomi; Eniola Fabusoro; Morenike Atinuke Dipeolu

    2017-01-01

    Antimicrobial usage in animals contributes to the emergence of antimicrobial resistant bacterial strains. Investigations were carried out on how the characteristics, knowledge, attitude and practices of antimicrobial marketers influenced antimicrobials usage in animal production in Oyo and Kaduna States, Nigeria. Focus group discussions, in-depth interviews and structured questionnaires were used to gather information about the characteristics and activities of antimicrobial marketers. Overal...

  19. Promoting direct interspecies electron transfer with activated carbon

    DEFF Research Database (Denmark)

    Liu, Fanghua; Rotaru, Amelia-Elena; Shrestha, Pravin M.

    2012-01-01

    Granular activated carbon (GAC) is added to methanogenic digesters to enhance conversion of wastes to methane, but the mechanism(s) for GAC’s stimulatory effect are poorly understood. GAC has high electrical conductivity and thus it was hypothesized that one mechanism for GAC stimulation...

  20. Fast and direct detection of neuronal activation with diffusion MRI

    Energy Technology Data Exchange (ETDEWEB)

    Le Bihan, D. [Service Hospitalier Frederic Joliot (CEA/DSV/DRM), Lab. Anatomical and Functional Neuroimaging, 91 - Orsay (France); Urayama, S.; Aso, T.; Hanakawa, T.; Fukuyama, H. [Kyoto Univ. Graduate School of Medicine, Human Brain Research Center, Kyoto (Japan)

    2006-07-01

    Over the last 30 years functional neuroimaging has emerged as a revolutionary path to study the brain and the mind. This has been possible because of significant advances mainly in two imaging modalities, namely Positron Emission Tomograph y (PET) and Magnetic Resonance Imaging (MRI). Amazingly, although those two modalities are based on radically different physical approaches (detection of 1 3 radioactivity for the first one and nuclear magnetization for the second), both allo w brain activation images to be obtained through measurements involving water molecules. So far, PET and MRI functional imaging have relied on the same principle that neuronal activation and blood flow are coupled through metabolism: Blood flow increases locally in activated brain regions. In the case of PET one uses H{sub 2}O radioactive water which is produced by using a cyclotron and injected to the subject vasculature. In activated brain regions the increase in blood flow leads to a local increase in the tissue radioactive water content detected and localized by the PE T camera. With MRI the hydrogen nuclei of brain endogenous water molecules are magnetized by a strong external magnetic field. In activated regions the increase in blood flow results in an increase of blood oxygenation which induces a slight perturbation of the magnetization relaxation properties of the water molecules around blood vessels detected by the MRI scanner (so called 'BOLD' effect). I n both approaches water is, thus, merely an indirect means to look at changes in cerebral blood flow which accompany brain activation, and although PET and BOLD f MRI have been extremely successful for the functional neuroimaging community, present well known limitations. While the coupling between neuronal activation, metabolism and blood flow has been verified in most instances including BOLD f MRI, the degree and the mechanism of coupling remains largely debated (Magistratt, Pellerin, Mangia) and may fail in some