WorldWideScience

Sample records for market transformation web

  1. Accessorizing Building Science – A Web Platform to Support Multiple Market Transformation Programs

    Energy Technology Data Exchange (ETDEWEB)

    Madison, Michael C.; Antonopoulos, Chrissi A.; Dowson, Scott T.; Franklin, Trisha L.; Carlsen, Leif C.; Baechler, Michael C.

    2014-09-28

    As demand for improved energy efficiency in homes increases, builders need information on the latest findings in building science, rapidly ramping-up energy codes, and technical requirements for labeling programs. The Building America Solution Center is a Department of Energy (DOE) website containing hundreds of expert guides designed to help residential builders install efficiency measures in new and existing homes. Builders can package measures with other media for customized content. Website content provides technical support to market transformation programs such as ENERGY STAR and has been cloned and adapted to provide content for the Better Buildings Residential Program. The Solution Center uses the Drupal open source content management platform to combine a variety of media in an interactive manner to make information easily accessible. Developers designed a unique taxonomy to organize and manage content. That taxonomy was translated into web-based modules that allow users to rapidly traverse structured content with related topics, and media. We will present information on the current design of the Solution Center and the underlying technology used to manage the content. The paper will explore development of features, such as “Field Kits” that allow users to bundle and save content for quick access, along with the ability to export PDF versions of content. Finally, we will discuss development of an Android based mobile application, and a visualization tool for interacting with Building Science Publications that allows the user to dynamically search the entire Building America Library.

  2. Marketing Transformation (Fact Sheet)

    Energy Technology Data Exchange (ETDEWEB)

    DOE Solar Energy Technologies Program

    2011-10-13

    Through the SunShot Initiative, the U.S. Department of Energy (DOE) works with manufacturers, communities, states, utilities, and other partners to enable the solar market by reducing non-hardware balance-of-system (BOS) costs, developing a skilled workforce, and eliminating market barriers to widespread adoption of solar technologies.

  3. From physical marketing to web marketing

    NARCIS (Netherlands)

    Constantinides, Efthymios

    2002-01-01

    Reviews the criticism of the 4P marketing mix framework as the basis of traditional and virtual marketing planning. Argues that the customary marketing management approach, based on the popular marketing mix 4Ps paradigm, is inadequate in the case of virtual marketing. Identifies two main

  4. Evolution of Web-based International Marketing

    DEFF Research Database (Denmark)

    Rask, Morten

    2002-01-01

    Companies that have been doing international business do not usually make the transition from traditional marketers to full-blown Web marketers in one sharp step. In our study of Danish firms, we found that in terms of the evolution of their Web strategies, these Danish companies went through three...

  5. From physical marketing to web marketing

    OpenAIRE

    Constantinides, Efthymios

    2002-01-01

    Reviews the criticism of the 4P marketing mix framework as the basis of traditional and virtual marketing planning. Argues that the customary marketing management approach, based on the popular marketing mix 4Ps paradigm, is inadequate in the case of virtual marketing. Identifies two main limitations of the marketing mix when applied in online environments namely the role of the Ps in a virtual commercial setting and the lack of any strategic elements in the model. Identifies the critical fac...

  6. Marketing plan for a web shop business

    OpenAIRE

    Koskivaara, Leonilla

    2014-01-01

    Internet has changed the buying behavior of consumers during the past years and companies need to adapt to the changes. Web shop business is an important sales channel of today’s companies. Advantages of a web shop business include cost effectiveness and potential to do business globally. Challenges of a web shop business include search engine optimization and running both, a retail store and a web shop at the same time. Social media has become an important marketing channel and has bec...

  7. From outbound to inbound marketing for a web-development company

    OpenAIRE

    Liukkonen, Maria

    2016-01-01

    The objective of the thesis is transformation from outbound to inbound marketing of a web-development company based on social media channels. The company is called Tulikipuna and it offers web-development services, coding for web, intelligent websites solutions and software services to all kinds of corporate clients and companies. The theoretical framework was based on defining concept of digital marketing; the difference between otbound and inbound marketing,social media sites and curre...

  8. E-Marketing: Are Community Colleges Embracing the Web?

    Science.gov (United States)

    Clagett, Craig

    2001-01-01

    Conducted a pilot survey of community colleges to assess their online marketing efforts. Found that while all had Web sites, only a minority of sites were truly interactive. Involvement of marketing offices with Web sites varied considerably, and a minority had used e-mail or Web ads for marketing. (EV)

  9. The economics of energy market transformation programs

    International Nuclear Information System (INIS)

    Duke, R.; Kammen, D.M.

    1999-01-01

    This paper evaluates three energy-sector market transformation programs: the US Environmental Protection Agency's Green Lights program to promote on-grid efficient lighting; the World Bank Group's new Photovoltaic Market Transformation Initiative; and the federal grain ethanol subsidy. The authors develop a benefit-cost model that uses experience curves to estimate unit cost reductions as a function of cumulative production. Accounting for dynamic feedback between the demand response and price reductions from production experience raises the benefit-cost ratio (BCR) of the first two programs substantially. The BCR of the ethanol program, however, is approximately zero, illustrating a technology for which subsidization was not justified. Their results support a broader role for market transformation programs to commercialize new environmentally attractive technologies, but the ethanol experience suggests moderately funding a broad portfolio composed of technologies that meet strict selection criteria

  10. Market Orientation and Market Participation of Smallholders in Ethiopia: Implications for Commercial Transformation

    OpenAIRE

    Gebremedhin, Berhanu; Tegegne, Azage

    2012-01-01

    The literature on commercial transformation of smallholders makes little distinction between market orientation and market participation. This paper analyzes the determinants of market orientation and market participation in Ethiopia separately and examines if market orientation translates into market participation. Results show that subsistence requirements, market access, and production factors affect market orientation, while market access and volume of production affect market participati...

  11. Completing the One EPA Web Transformation (Email Message)

    Science.gov (United States)

    Deputy administrator Stan Meiburg urged other administrators to review their web transformation progress, and make sure they have requested extensions and planned to temporarily transfer content to the www3 server, before the September 30, 2015 deadline.

  12. Food marketing on popular children's web sites: a content analysis.

    Science.gov (United States)

    Alvy, Lisa M; Calvert, Sandra L

    2008-04-01

    In 2006 the Institute of Medicine (IOM) concluded that food marketing was a contributor to childhood obesity in the United States. One recommendation of the IOM committee was for research on newer marketing venues, such as Internet Web sites. The purpose of this cross-sectional study was to answer the IOM's call by examining food marketing on popular children's Web sites. Ten Web sites were selected based on market research conducted by KidSay, which identified favorite sites of children aged 8 to 11 years during February 2005. Using a standardized coding form, these sites were examined page by page for the existence, type, and features of food marketing. Web sites were compared using chi2 analyses. Although food marketing was not pervasive on the majority of the sites, seven of the 10 Web sites contained food marketing. The products marketed were primarily candy, cereal, quick serve restaurants, and snacks. Candystand.com, a food product site, contained a significantly greater amount of food marketing than the other popular children's Web sites. Because the foods marketed to children are not consistent with a healthful diet, nutrition professionals should consider joining advocacy groups to pressure industry to reduce online food marketing directed at youth.

  13. Web 2.0.: Conceptual foundations and Marketing Issues

    NARCIS (Netherlands)

    Constantinides, Efthymios; Fountain, Stefan J.

    2008-01-01

    This paper identifies the technological and commercial foundations of the new category of online applications commonly described as Web 2.0 or Social Media. It examines the relevance of Web 2.0 for Marketing Strategy and for Direct Marketing in particular. The issue is not a clear-cut one: while

  14. Web application for marketing of digital art works and services

    OpenAIRE

    Vatovec, Jan

    2016-01-01

    The aim of the diploma thesis is to create a web application for digital artworks and services marketing. The decision to undertake this task is based on the authors’ understanding of the field and assessment that current solutions do not satisfy completely the needs of digital artists who work on the market of online subcultures built on fantasy characters (commercial and artists’ own creations). The final application comprises an interactive web gallery, auction-based marketing system for s...

  15. Marketing your medical practice with an effective web presence.

    Science.gov (United States)

    Finch, Tammy

    2004-01-01

    The proliferation of the World Wide Web has provided an opportunity for medical practices to sell themselves through low-cost marketing on the Internet. A Web site is a quick and effective way to provide patients with up-to-date treatment and procedure information. This article provides suggestions on what to include on a medical practice's Web site, how the Web can assist office staff and physicians, and cost options for your Web site. The article also discusses design tips, such as Web-site optimization.

  16. Marketing - tool transformation of traditional societies

    Directory of Open Access Journals (Sweden)

    V. D. Shinkarenko

    2013-12-01

    Full Text Available The article considers the influence of marketing on the TRANS­formation of a traditional society with its traditional values in a society of consumption. The de­velopment of capitalism inevitably leads to changes in the socio­political order of the whole modern world. This leads to the fact that the disappearance of the traditional elements of culture, crafts, songs and dances, rites, destroyed traditional norms and values, beliefs, moral and ethical values. Instead of the traditional culture is formed by the mass culture, society develops consumption goods and becoming all that you can sell. Marketing is one tool for the formation of a society of consumption, but it also performs other less prominent function transforms the traditional society into a consumer society with its values, mythology, norms and moral principles.

  17. Transforming Global Markets for Clean Energy Products

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    2010-07-01

    This paper looks at three clean energy product categories: equipment energy efficiency; low-carbon transport, including high-efficiency vehicles and electric/plug-in hybrid electric vehicles (EV/PHEVs); and solar photovoltaic (PV) power. Each section identifies ways to enhance global co-operation among major economies through case studies and examples, and ends with specific suggestions for greater international collaboration on market transformation efforts. An annex with more detailed case studies on energy-efficient electric motors, televisions, external power supplies and compact fluorescent lights is included in the paper.

  18. Training, Market and Business in the Social Web

    Science.gov (United States)

    Igado, Manuel Fandos; Aguaded Gómez, José Ignacio

    2009-01-01

    The development and implementation of web 2.0 or social web are threatening the basis of the ways of mixing with other people. These changes are affecting everybody and, in particular, companies and institutions related to people's education, teaching and training for their inclusion in society and labour market. This article brings up some…

  19. Marketing for a Web-Based Master's Degree Program in Light of Marketing Mix Model

    Science.gov (United States)

    Pan, Cheng-Chang

    2012-01-01

    The marketing mix model was applied with a focus on Web media to re-strategize a Web-based Master's program in a southern state university in U.S. The program's existing marketing strategy was examined using the four components of the model: product, price, place, and promotion, in hopes to repackage the program (product) to prospective students…

  20. The new community rules marketing on the social web

    CERN Document Server

    Weinberg, Tamar

    2009-01-01

    Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you''ll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites. Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other c

  1. A Method for Transforming Existing Web Service Descriptions into an Enhanced Semantic Web Service Framework

    Science.gov (United States)

    Du, Xiaofeng; Song, William; Munro, Malcolm

    Web Services as a new distributed system technology has been widely adopted by industries in the areas, such as enterprise application integration (EAI), business process management (BPM), and virtual organisation (VO). However, lack of semantics in the current Web Service standards has been a major barrier in service discovery and composition. In this chapter, we propose an enhanced context-based semantic service description framework (CbSSDF+) that tackles the problem and improves the flexibility of service discovery and the correctness of generated composite services. We also provide an agile transformation method to demonstrate how the various formats of Web Service descriptions on the Web can be managed and renovated step by step into CbSSDF+ based service description without large amount of engineering work. At the end of the chapter, we evaluate the applicability of the transformation method and the effectiveness of CbSSDF+ through a series of experiments.

  2. Methods of evaluating market transformation programmes: experience in Sweden

    International Nuclear Information System (INIS)

    Neij, L.

    2001-01-01

    The evaluation of market transformation programmes requires the development of new methods, relative to methods used for the evaluation of traditional energy efficiency programmes. In this paper, a model for the evaluation of market transformation programmes is proposed, based in part on evaluation methods discussed in the literature. The proposed model entails an extensive evaluation process, including the evaluation of market transformation effects, the impact of these effects, and the evaluation of the outline of the programme. Furthermore, evaluations of Swedish market transformation programmes have been analysed in relation to the proposed model. The analysis shows that not all of the evaluations have been focused on market transformation, and those that have, are only partly consistent with the evaluation model proposed here. It is concluded that future evaluations of Swedish market transformation programmes should be extended and improved in accordance with the proposed model. (author)

  3. Web 2.0 Socail Network Sites And Facebook Marketing

    Directory of Open Access Journals (Sweden)

    Andreas Chang

    2011-11-01

    Full Text Available The use of Web 2.0 and Social Network Sites (SNS has become an amazing phenomenon. In fact, one of the fastest-growing arenas of the World Wide Web is the space of so-called social networking sites. Face book, Tweeter, MySpace and other Social Network Sites have huge population of users. Almost seven hundred million people use Facebook, and hundreds of million others use other social networking sites. More and more advertisers switch their marketing budget to these SNS. This study contributes to our understanding of the Web 2.0 and the use of social networking websites by examining available literature. It seeks to understand what Web 2.0 and SNS mean, the trends, its functions and how they can be leveraged for marketing purposes.

  4. SOA and Web Technology for Building BSE Market Map

    Directory of Open Access Journals (Sweden)

    Claudiu VINTE

    2012-01-01

    Full Text Available Visual representation as a map of the stock market data can offer access, in a quick and rele-vant manner for human participants, to the overall state of the market at a given point in time. The purpose of this paper is to present the results of our academic research upon building the market map for Bucharest Stock Exchange (BSE. We will focus on the algorithm for generat-ing the market map, the system architecture, and web technology employed for capturing the required data and making the map publicly available through the portal www.bursa.ase.ro. Mathematics Subject Classification: 68M14 (Distributed Systems

  5. Sunoco takes energy marketing initiative to the Web

    International Nuclear Information System (INIS)

    Anon.

    2000-01-01

    Natural gas customers can now take advantage of two new program on Sunoco's Internet site which will deliver package savings on gasoline and heating bills. In addition, when the Ontario power market opens to retail competition, consumers will have the opportunity to save on their electricity requirements. The web site at www.sunoco.ca will offer instant discounts on gasoline and on-line purchases via the new Affinity Card and Web Gas program. Sunoco's web site also gives customers the opportunity to buy natural gas from Sunoco at three-year locked in prices

  6. Sunoco takes energy marketing initiative to the Web

    Energy Technology Data Exchange (ETDEWEB)

    Anon

    2000-08-21

    Natural gas customers can now take advantage of two new program on Sunoco's Internet site which will deliver package savings on gasoline and heating bills. In addition, when the Ontario power market opens to retail competition, consumers will have the opportunity to save on their electricity requirements. The web site at www.sunoco.ca will offer instant discounts on gasoline and on-line purchases via the new Affinity Card and Web Gas program. Sunoco's web site also gives customers the opportunity to buy natural gas from Sunoco at three-year locked in prices.

  7. Service company marketing communication on the web

    Directory of Open Access Journals (Sweden)

    Davčik Nebojša St.

    2004-01-01

    Full Text Available In this paperwork we have analyzed different theoretical and empirical marketing communication approaches. We have formulated Model of online communication which emphasize different off and online influences and impacts on internet consumers. This paperwork gives basic preconditions for formulation and functioning of the model. Model was presented by scheme and explanation of elements in its structure, relations and influences on internet consumers. We have also described difference between traditional and online promotional activities.

  8. Using Web-Based Foreign Advertisements in International Marketing Classes

    Science.gov (United States)

    Ryan, Jason

    2011-01-01

    The author examines the use of the Web-based foreign advertisements for enhancing the international awareness of undergraduate marketing students. An analysis compares the adaptation of advertisements for identical products to the cultural perceptions and values of consumers in different countries. In a sample of 110 international marketing…

  9. Understanding the Digital Marketing Environment with KPIs and Web Analytics

    Directory of Open Access Journals (Sweden)

    José Ramón Saura

    2017-11-01

    Full Text Available In the practice of Digital Marketing (DM, Web Analytics (WA and Key Performance Indicators (KPIs can and should play an important role in marketing strategy formulation. It is the aim of this article to survey the various DM metrics to determine and address the following question: What are the most relevant metrics and KPIs that companies need to understand and manage in order to increase the effectiveness of their DM strategies? Therefore, to achieve these objectives, a Systematic Literature Review has been carried out based on two main themes (i Digital Marketing and (ii Web Analytics. The search terms consulted in the databases have been (i DM and (ii WA obtaining a result total of n = 378 investigations. The databases that have been consulted for the extraction of data were Scopus, PubMed, PsyINFO, ScienceDirect and Web of Science. In this study, we define and identify the main KPIs in measuring why, how and for what purpose users interact with web pages and ads. The main contribution of the study is to lay out and clarify quantitative and qualitative KPIs and indicators for DM performance in order to achieve a consensus on the use and measurement of these indicators.

  10. Innovation in the web marketing programs of American convention and visitor bureaus

    DEFF Research Database (Denmark)

    Zach, Florian; Gretzel, Ulrike; Xiang, Zheng

    2010-01-01

    , and continuity of innovation in Web marketing efforts and the perceived contribution of this investment to the overall success of the bureau's Web marketing program. The findings indicate that American convention and visitor bureaus have invested substantially in their websites and continue redesigning them...... as new technology and Web marketing trends emerge. However, it appears that there is a substantial gap between bureau investments in innovative website features and related activities and their perceived contribution to overall Web marketing success....

  11. The Role of Intermediation in the Governance of Sustainable Chinese Web Marketing

    OpenAIRE

    Choi, Yongrok; Gao, Di

    2014-01-01

    This paper identifies the factors necessary for the sustainable performance of two Chinese web marketing companies. The companies are Alibaba and its twin, Taobao. This research is based on the structural equation model (SEM). The paper analyzes the core governance factors of Chinese trust (Guanxi) from outperforming web marketing mix strategies to determine if Guanxi can be applied to other web community marketing strategies. The empirical tests, in general, show the web marketing mix is imp...

  12. Open source marketing: Camel cigarette brand marketing in the "Web 2.0" world.

    Science.gov (United States)

    Freeman, B; Chapman, S

    2009-06-01

    The international trend towards comprehensive bans on tobacco advertising has seen the tobacco industry become increasingly innovative in its approach to marketing. Further fuelling this innovation is the rapid evolution and accessibility of web-based technology. The internet, as a relatively unregulated marketing environment, provides many opportunities for tobacco companies to pursue their promotional ambitions. In this paper, "open source marketing" is considered as a vehicle that has been appropriated by the tobacco industry, through a case study of efforts to design the packaging for the Camel Signature Blends range of cigarettes. Four sources are used to explore this case study including a marketing literature search, a web-based content search via the Google search engine, interviews with advertising trade informants and an analysis of the Camel brand website. RJ Reynolds (RJR) has proven to be particularly innovative in designing cigarette packaging. RJR engaged with thousands of consumers through their Camel brand website to design four new cigarette flavours and packages. While the Camel Signature Blends packaging designs were subsequently modified for the retail market due to problems arising with their cartoon-like imagery, important lessons arise on how the internet blurs the line between marketing and market research. Open source marketing has the potential to exploit advertising ban loopholes and stretch legal definitions in order to generate positive word of mouth about tobacco products. There are also lessons in the open source marketing movement for more effective tobacco control measures including interactive social marketing campaigns and requiring plain packaging of tobacco products.

  13. Illinois hospital using Web to build database for relationship marketing.

    Science.gov (United States)

    Rees, T

    2000-01-01

    Silver Cross Hospital and Medical Centers, Joliet, Ill., is promoting its Web site as a tool for gathering health information about patients and prospective patients in order to build a relationship marketing database. The database will enable the hospital to identify health care needs of consumers in Joliet, Will County and many southwestern suburbs of Chicago. The Web site is promoted in a multimedia advertising campaign that invites residents to participate in a Healthy Living Quiz that rewards respondents with free health screenings. The effort is part of a growing planning and marketing strategy in the health care industry called customer relationship management (CRM). Not only does a total CRM plan offer health care organizations the chance to discover the potential for meeting consumers' needs; it also helps find any marketplace gaps that may exist.

  14. Wheat, chaff and conflicting definitions in market transformation

    International Nuclear Information System (INIS)

    Keating, K.M.; Goldstein, D.B.; Eckman, T.; Miller, P.

    1998-01-01

    The term Market Transformation developed from the concept that programs that concentrated on changing the way energy efficiency was received in markets would lead to larger, longer lasting, better accepted, or more cost-efficient efficiency improvements. Programs could alter the relationships between market actors--consumers, retailers, distributors, producers, suppliers, etc.--rather than just addressing consumer demand, and thus might have longer-lasting effects. Market transformation was seen as one way, but not necessarily as the only way to obtain energy efficiency improvements. Many policymakers agreed, and have directed energy efficiency funding toward market transformation. In order to make the concept useful as a means of deciding between competing projects--to operate it as a prioritization tool and to begin to develop programs from a basis in theory, this paper lists proposed definitions, describes multiple perspectives, and proposes operational criteria for market transformation. The descriptions, definitions and criteria are intended to contribute to greater mutual understanding, and thus to the accomplishment of the overall objectives of market transformation

  15. The Role Of Social Media In Real Estate Marketing: A Research On The Transformation Of Real Estate Marketing In Turkey

    Directory of Open Access Journals (Sweden)

    Çiğdem Aytekin

    2017-07-01

    Full Text Available While the new media changes our daily life practices, it also causes some transformations in thefield of marketing. Today it can be said that the real estate sector is also inevitably affected by thistransformation and that it has developed new business models that include social media. Alexa is awebsite managed by amazon.com, which displays web traffic on a world and country basis. In this way,businesses can continuously monitor the visitor performance of their websites. In this study, the rankingsof the Alexa web site were used to construct the sample of the research and in this way the visitortraffic was determined by the highest five real estate website in Turkey tracing techniques. On theother hand, the practices of real estate web sites to use social networks have been compared to the Alexavalue ranks by examining them on specific networks and within defined metrics. Thus, it can beshown whether the real estate web site with the highest value metric has the same order in the Alexavaluation, and the role of social media in real estate marketing is evaluated within the dimensions oftransformation. Research is essential since it makes an instantaneous evaluation of the circumstancesand snaps a moment in the timeline.

  16. E-Marketing Berbasis Web untuk Memenangkan Persaingan Bisnis

    Directory of Open Access Journals (Sweden)

    Juniardi Juniardi

    2012-05-01

    Full Text Available PT TL is a company engaged in metal roof manufacturing. This research aims to determine the condition of e-marketing run by PT TL. By knowing the condition of e-marketing running, it will be developed emarketing of web-based in accordance to PT TL. To support the research, this study uses the Porter analysis to see the condition of the company's business environment and combine two methods of analysis, namely: (1 Seven Stages of Internet Marketing that is used for the analysis of the needs for the company and customers to see business opportunities existing and to develop appropriate marketing strategies with corporate goals. (2 Quality Function Deployment (QFD which is used to design the customer experience in order to get the customer needs to be prioritized and to know what kind of website development according to customer requirements. In this case, it is measured the degree of importance of each website aspect and done a comparison between PT TL’s website with a competitor's website. From the analysis it needs to be designed an e-marketing website developed based on customers’ requirements to outperform similar competitors.

  17. How market information is transformed into marketing knowledge?

    OpenAIRE

    T. Keszey

    2011-01-01

    In the future, competitors will have more and more opportunities to buy the same information; therefore the companies’ competitiveness will not primarily depend on how much information they possess, but rather on how they can “translate” it to their own language. This study aims to examine those factors that have the most significant impact on the degree to which market studies are utilised by companies. Most of the work in this area has studied the use of information in strategic decisions a...

  18. A plan of radiation work market on the web

    International Nuclear Information System (INIS)

    Nakagawa, Haruo; Chino, Koichi

    2002-01-01

    In Japan there are many kinds of radiation facilities, and a great number of radiation employees are engaged in plant repairing. It is therefore, very important to strive for employee controls, radiation controls, health examinations and data control. Furthermore, it is necessary to establish a total data management system that processes numerous amounts of data concerning radiation employees. The present paper proposes the establishment of a radiation work market on the web using a total data management system. The system will include radiation employee control information service for members who are planning new employment contracts. (author)

  19. Trends in the wide web converting markets for UV curing

    International Nuclear Information System (INIS)

    Fisher, R.

    1999-01-01

    As we prepare to enter a new decade, the use of ultraviolet (UV) energy to initiate the polymerization of coatings in the wide web segment of the Converting industry continues to increase. As is typical in the Converting industry, while many of the significant advances in technology have been developed around the world, they have been driven initially by the Western European markets. This was true with regards to the introduction of water-borne Pressure Sensitive Adhesives and thermal curing 100% solids silicone release coatings during the late 1970s and early 1980s, but this trend has changed with regards to the current state-of-the-art in UV curing

  20. Labor Markets in Transformation: Case Studies of Latin America

    OpenAIRE

    Jonasson, Erik

    2009-01-01

    This dissertation contains three independent studies that analyze labor markets in transformation. They focus on two central elements of labor markets in developing countries: non-agricultural employment in the rural economy and informal employment in the urban economy. Rural non-agricultural employment (RNAE) is being increasingly emphasized as a potential pathway out of rural poverty for people who are unable to secure their income in agriculture. By paying particular attention to th...

  1. Web 2.0 and Marketing Education: Explanations and Experiential Applications

    Science.gov (United States)

    Granitz, Neil; Koernig, Stephen K.

    2011-01-01

    Although both experiential learning and Web 2.0 tools focus on creativity, sharing, and collaboration, sparse research has been published integrating a Web 2.0 paradigm with experiential learning in marketing. In this article, Web 2.0 concepts are explained. Web 2.0 is then positioned as a philosophy that can advance experiential learning through…

  2. Restructuring in the Electricity Markets and Structural Transformation in Turkish Electricity Market

    Directory of Open Access Journals (Sweden)

    Hakan ÇETİNTAŞ

    2015-07-01

    Full Text Available Electricity markets are changed over from monopolistic to competitive structure. In many countries liberalization process in electricity markets began after 1980. In this study models for restructuring the electricity markets are explained with the natural monopoly and its regulation which is discussed in economic theory over many years. Then structural transformation in Turkish Electricity Market is explained within the legal arrangament framework and in liberalization process of electricity markets current state of Turkey is evaluated. In Turkey, the reform process in electricity market began with the liberalization of production and ıt is contiuned to change the design of the wholesale market. There has been significant progress for energy exchange by the establishment of EPİAŞ with the Electricity Market Law Numbered 6446 in 2013.

  3. Using Web 2.0 for health promotion and social marketing efforts: lessons learned from Web 2.0 experts.

    Science.gov (United States)

    Dooley, Jennifer Allyson; Jones, Sandra C; Iverson, Don

    2014-01-01

    Web 2.0 experts working in social marketing participated in qualitative in-depth interviews. The research aimed to document the current state of Web 2.0 practice. Perceived strengths (such as the viral nature of Web 2.0) and weaknesses (such as the time consuming effort it took to learn new Web 2.0 platforms) existed when using Web 2.0 platforms for campaigns. Lessons learned were identified--namely, suggestions for engaging in specific types of content creation strategies (such as plain language and transparent communication practices). Findings present originality and value to practitioners working in social marketing who want to effectively use Web 2.0.

  4. The Role of Intermediation in the Governance of Sustainable Chinese Web Marketing

    Directory of Open Access Journals (Sweden)

    Yongrok Choi

    2014-06-01

    Full Text Available This paper identifies the factors necessary for the sustainable performance of two Chinese web marketing companies. The companies are Alibaba and its twin, Taobao. This research is based on the structural equation model (SEM. The paper analyzes the core governance factors of Chinese trust (Guanxi from outperforming web marketing mix strategies to determine if Guanxi can be applied to other web community marketing strategies. The empirical tests, in general, show the web marketing mix is important to create values in China. Three other web marketing strategies—communication, content, and commerce incorporate Guanxi with full mediation effects. Some implications concerning trust enhancement by the Chinese government and web companies are suggested.

  5. Web search queries can predict stock market volumes.

    Science.gov (United States)

    Bordino, Ilaria; Battiston, Stefano; Caldarelli, Guido; Cristelli, Matthieu; Ukkonen, Antti; Weber, Ingmar

    2012-01-01

    We live in a computerized and networked society where many of our actions leave a digital trace and affect other people's actions. This has lead to the emergence of a new data-driven research field: mathematical methods of computer science, statistical physics and sociometry provide insights on a wide range of disciplines ranging from social science to human mobility. A recent important discovery is that search engine traffic (i.e., the number of requests submitted by users to search engines on the www) can be used to track and, in some cases, to anticipate the dynamics of social phenomena. Successful examples include unemployment levels, car and home sales, and epidemics spreading. Few recent works applied this approach to stock prices and market sentiment. However, it remains unclear if trends in financial markets can be anticipated by the collective wisdom of on-line users on the web. Here we show that daily trading volumes of stocks traded in NASDAQ-100 are correlated with daily volumes of queries related to the same stocks. In particular, query volumes anticipate in many cases peaks of trading by one day or more. Our analysis is carried out on a unique dataset of queries, submitted to an important web search engine, which enable us to investigate also the user behavior. We show that the query volume dynamics emerges from the collective but seemingly uncoordinated activity of many users. These findings contribute to the debate on the identification of early warnings of financial systemic risk, based on the activity of users of the www.

  6. Web search queries can predict stock market volumes.

    Directory of Open Access Journals (Sweden)

    Ilaria Bordino

    Full Text Available We live in a computerized and networked society where many of our actions leave a digital trace and affect other people's actions. This has lead to the emergence of a new data-driven research field: mathematical methods of computer science, statistical physics and sociometry provide insights on a wide range of disciplines ranging from social science to human mobility. A recent important discovery is that search engine traffic (i.e., the number of requests submitted by users to search engines on the www can be used to track and, in some cases, to anticipate the dynamics of social phenomena. Successful examples include unemployment levels, car and home sales, and epidemics spreading. Few recent works applied this approach to stock prices and market sentiment. However, it remains unclear if trends in financial markets can be anticipated by the collective wisdom of on-line users on the web. Here we show that daily trading volumes of stocks traded in NASDAQ-100 are correlated with daily volumes of queries related to the same stocks. In particular, query volumes anticipate in many cases peaks of trading by one day or more. Our analysis is carried out on a unique dataset of queries, submitted to an important web search engine, which enable us to investigate also the user behavior. We show that the query volume dynamics emerges from the collective but seemingly uncoordinated activity of many users. These findings contribute to the debate on the identification of early warnings of financial systemic risk, based on the activity of users of the www.

  7. A study of the web as DTC drug marketing agent.

    Science.gov (United States)

    Lorence, Daniel; Churchill, Rick

    2007-12-01

    The growth of direct-to-consumer (DTC) marketing of pharmaceuticals in the USA has spawned the generation of web sites for consumer information and discussion, related to specific medical conditions and the efficacy of specific drugs. In such an environment consumers often find and act upon health information of variable quality, with little input from health professionals. Some health policy analysts argue that the emergence of such consumer "drug networks" will lead to unnecessary expenditure of money on prescription drugs, as consumers see ads and then demand that their providers prescribe that drug. Others say that an intelligent consumer will be able to research the information and narrow down a drug that will likely work for them personally, rather than having the provider "experiment" with different medications. There exist few cross-disciplinary evaluative frameworks for assessing such health information, especially within commercial search engines. This study serves as an exploratory technology assessment that examines the prevalence of web-based DTC for a popular prescription drug and the impact on healthcare consumers.

  8. A new strategy for DSM and Market Transformation

    International Nuclear Information System (INIS)

    Nilsson, H.

    1996-01-01

    Demand Side Management (DSM) as a utility instrument has been based on the assumption that supply in itself is well run and managed and that corrections should only be made by adjusting demand to a more appropriate level. The entire energy system, however, needs tuning from both the supply side and the demand side. DSM has to be reshaped to fit both the utilities, in a competitive environment, and more general societal purposes. Market Transformation aims at moving the benchmark for performance of products; focusing customer and supplier interest on high performance, thus getting larger volumes for such equipment; and clearing the market of inferior products. (R.P.)

  9. Low-e Storm Windows: Market Assessment and Pathways to Market Transformation

    Energy Technology Data Exchange (ETDEWEB)

    Cort, Katherine A.

    2013-06-08

    Field studies sponsored by the U.S. Department of Energy (DOE) have shown that the use of low-e storm windows can lead to significant heating and cooling energy savings in residential homes. This study examines the market for low-e storm windows based on market data, case studies, and recent experience with weatherization deployment programs. It uses information from interviews conducted with DOE researchers and industry partners involved in case studies and early deployment efforts related to low-e storm windows. In addition, this study examines potential barriers to market acceptance, assesses the market and energy savings potential, and identifies opportunities to transform the market for low-e storm windows and overcome market adoption barriers.

  10. An assessment of innovation in web marketing: Investigating American convention and visitor bureaus

    DEFF Research Database (Denmark)

    Zach, Florian; Xiang, Zheng; Fesenmaier, Daniel R.

    2007-01-01

    Innovation has become an increasingly important issue for tourism businesses. The goal of this study was to evaluate innovation in Web marketing by American convention and visitors bureaus and the contribution of website features to the overall success of their Web marketing programs. The results...

  11. The Potential Transformative Impact of Web 2.0 Technology on the Intelligence Community

    National Research Council Canada - National Science Library

    Werner, Adrienne

    2008-01-01

    Web 2.0 technologies can transform and improve interagency collaboration in the Intelligence Community in many of the same ways that have marked their use through the internet in the public domain and private industry...

  12. The Potential Transformative Impact of Web 2.0 Technology on the Intelligence Community

    Science.gov (United States)

    2008-12-01

    wikis, mashups and folksonomies .24 As the web is considered a platform, web 2.0 lacks concrete boundaries; instead, it possesses a gravitational...engagement and marketing Folksonomy The practice and method of collaboratively creating and managing tags147 to annotate and categorize content

  13. Digital Marketing Strategy with the Help of Web Analytics : Case study: Best Western Plus Hotel Haaga

    OpenAIRE

    Potapova, Mariia

    2017-01-01

    This is a research-based thesis that was made for Best Western Plus Hotel Haaga, located in Helsinki. The hotel is on the market for quite a long time, but their digital marketing might need some improvement. The goal of the thesis was to improve existing digital marketing strategy by giving suggestions, based on web analytics, that the company could use for marketing and development of the brand. Digital marketing is a modern developing field in advertising. Everything is going online, a...

  14. No Code Required Giving Users Tools to Transform the Web

    CERN Document Server

    Cypher, Allen; Lau, Tessa; Nichols, Jeffrey

    2010-01-01

    Revolutionary tools are emerging from research labs that enable all computer users to customize and automate their use of the Web without learning how to program. No Code Required takes cutting edge material from academic and industry leaders - the people creating these tools -- and presents the research, development, application, and impact of a variety of new and emerging systems. *The first book since Web 2.0 that covers the latest research, development, and systems emerging from HCI research labs on end user programming tools *Featuring contributions from the creators of Adobe's Zoet

  15. Strategies of International Marketing on the Web used by Danish Companies

    DEFF Research Database (Denmark)

    Rask, Morten

    1999-01-01

    This paper identifies three Web interaction types within international marketing with varying degrees of intensity in the interaction between Web site owner and customer. The learning process concerns the handling of the increase in the interaction intensity. The following priority of the interac......This paper identifies three Web interaction types within international marketing with varying degrees of intensity in the interaction between Web site owner and customer. The learning process concerns the handling of the increase in the interaction intensity. The following priority...

  16. Efficiency improvement opportunities in TVs: Implications for market transformation programs

    International Nuclear Information System (INIS)

    Park, Won Young; Phadke, Amol; Shah, Nihar; Letschert, Virginie

    2013-01-01

    Televisions (TVs) account for a significant portion of residential electricity consumption and global TV shipments are expected to continue to increase. We assess the market trends in the energy efficiency of TVs that are likely to occur without any additional policy intervention and estimate that TV efficiency will likely improve by over 60% by 2015 with savings potential of 45 terawatt-hours [TW h] per year in 2015, compared to today’s technology. We discuss various energy-efficiency improvement options and evaluate the cost effectiveness of three of them. At least one of these options improves efficiency by at least 20% cost effectively beyond ongoing market trends. We provide insights for policies and programs that can be used to accelerate the adoption of efficient technologies to further capture global energy savings potential from TVs which we estimate to be up to 23 TW h per year in 2015. - Highlights: • We analyze the impact of the recent TV market transition on TV energy consumption. • We review TV technology options that could be realized in the near future. • We assess the cost-effectiveness of selected energy-efficiency improvement options. • We estimate global electricity savings potential in selected scenarios. • We discuss possible directions of market transformation programs

  17. Enhancing promotional strategies within social marketing programs: use of Web 2.0 social media.

    Science.gov (United States)

    Thackeray, Rosemary; Neiger, Brad L; Hanson, Carl L; McKenzie, James F

    2008-10-01

    The second generation of Internet-based applications (i.e., Web 2.0), in which users control communication, holds promise to significantly enhance promotional efforts within social marketing campaigns. Web 2.0 applications can directly engage consumers in the creative process by both producing and distributing information through collaborative writing, content sharing, social networking, social bookmarking, and syndication. Web 2.0 can also enhance the power of viral marketing by increasing the speed at which consumers share experiences and opinions with progressively larger audiences. Because of the novelty and potential effectiveness of Web 2.0, social marketers may be enticed to prematurely incorporate related applications into promotional plans. However, as strategic issues such as priority audience preferences, selection of appropriate applications, tracking and evaluation, and related costs are carefully considered, Web 2.0 will expand to allow health promotion practitioners more direct access to consumers with less dependency on traditional communication channels.

  18. A platform for exploration into chaining of web services for clinical data transformation and reasoning

    Science.gov (United States)

    Maldonado, José Alberto; Marcos, Mar; Fernández-Breis, Jesualdo Tomás; Parcero, Estíbaliz; Boscá, Diego; Legaz-García, María del Carmen; Martínez-Salvador, Begoña; Robles, Montserrat

    2016-01-01

    The heterogeneity of clinical data is a key problem in the sharing and reuse of Electronic Health Record (EHR) data. We approach this problem through the combined use of EHR standards and semantic web technologies, concretely by means of clinical data transformation applications that convert EHR data in proprietary format, first into clinical information models based on archetypes, and then into RDF/OWL extracts which can be used for automated reasoning. In this paper we describe a proof-of-concept platform to facilitate the (re)configuration of such clinical data transformation applications. The platform is built upon a number of web services dealing with transformations at different levels (such as normalization or abstraction), and relies on a collection of reusable mappings designed to solve specific transformation steps in a particular clinical domain. The platform has been used in the development of two different data transformation applications in the area of colorectal cancer. PMID:28269882

  19. A platform for exploration into chaining of web services for clinical data transformation and reasoning.

    Science.gov (United States)

    Maldonado, José Alberto; Marcos, Mar; Fernández-Breis, Jesualdo Tomás; Parcero, Estíbaliz; Boscá, Diego; Legaz-García, María Del Carmen; Martínez-Salvador, Begoña; Robles, Montserrat

    2016-01-01

    The heterogeneity of clinical data is a key problem in the sharing and reuse of Electronic Health Record (EHR) data. We approach this problem through the combined use of EHR standards and semantic web technologies, concretely by means of clinical data transformation applications that convert EHR data in proprietary format, first into clinical information models based on archetypes, and then into RDF/OWL extracts which can be used for automated reasoning. In this paper we describe a proof-of-concept platform to facilitate the (re)configuration of such clinical data transformation applications. The platform is built upon a number of web services dealing with transformations at different levels (such as normalization or abstraction), and relies on a collection of reusable mappings designed to solve specific transformation steps in a particular clinical domain. The platform has been used in the development of two different data transformation applications in the area of colorectal cancer.

  20. Cooperative procurement: market transformation for energy efficient products

    Energy Technology Data Exchange (ETDEWEB)

    Ostertag, K.; Dreher, C.

    1999-07-01

    Cooperative procurement is a variation of public purchasing which may be used as an instrument to transform the market and stimulate innovation enhancing environmental performance. The core of the procedure is the following: Coordinated by a central agency a group of buyers - public administrations, but also private companies, associations, etc. - gets together and jointly formulates a catalogue of performance requirements for a specific product truly suiting their preferences. This catalogue may contain (combinations of) requirements not yet available on the market and includes energy efficiency and/or environmental performance among other preferences important to the users. On the basis of the product requirements the buyer group launches a call for tenders, evaluates the bids received from the manufacturers and commits to buying the winning product. Thus, a market is provided for the most successful innovators in a given area of technology. The paper discusses the effectiveness of cooperative procurement as a policy instrument in the context of innovation theory and learning curves and it presents some empirical results on the feasibility of the transfer of this policy instruments to a wider range of European countries and/or to the European level. (orig.)

  1. The Web 2.0 as Marketing Tool: Opportunities for SMEs

    OpenAIRE

    Constantinides, Efthymios

    2008-01-01

    The new generation of Internet applications widely known as Social Media or Web 2.0 offers corporations a whole range of opportunities for improving their marketing efficiency and internal operations. Web 2.0 applications have already become part of the daily life of an increasing number of consumers who regard them as prime channels of communication, information exchange, sharing of expertise, dissemination of individual creativity and entertainment. Web logs, podcasts, online forums and soc...

  2. Segmenting The Web 2.0 Market: Behavioural And Usage Patterns Of Social Web Consumers

    NARCIS (Netherlands)

    Lorenzo Romero, Carlota; Constantinides, Efthymios; Alarcon-del-Amo, Maria-del-Carmen

    2010-01-01

    The evolution of the commercial Internet to the current phase, commonly called Web 2.0 (or Social Web) has firmly positioned the web not only as a commercial but also as a social communication platform: an online environment facilitating peer-to-peer interaction, socialization, co-operation and

  3. Hospital Web site 'tops' in Louisiana. Hospital PR, marketing group cites East Jefferson General Hospital.

    Science.gov (United States)

    Rees, Tom

    2002-01-01

    East Jefferson General Hospital in Metairie, La., launched a new Web site in October 2001. Its user-friendly home page offers links to hospital services, medical staff, and employer information. Its jobline is a powerful tool for recruitment. The site was awarded the 2002 Pelican Award for Best Consumer Web site by the Louisiana Society for Hospital Public Relations & Marketing.

  4. The Web 2.0 as Marketing Tool: Opportunities for SMEs

    NARCIS (Netherlands)

    Constantinides, Efthymios

    2008-01-01

    The new generation of Internet applications widely known as Social Media or Web 2.0 offers corporations a whole range of opportunities for improving their marketing efficiency and internal operations. Web 2.0 applications have already become part of the daily life of an increasing number of

  5. Development of educational Web-based simulator for the electricity spot market in Korea

    International Nuclear Information System (INIS)

    Lee, J.W.; Yang, K.M.; Jeong, Y.W.; Park, J.B.; Shin, J.R.

    2006-01-01

    Market simulation approaches are used frequently by electric utilities to resolve the spot market-related problems that are often encountered in competitive electricity markets. A well constructed market simulator offers the possibility to foresee the effect of new market structures or rules before they are actually implemented. This paper presented a newly developed educational market simulator that simulates the power exchange methods and market rules of the Two Way Bidding Pool (TWBP) in Korea. It allows users to set information related with market and market entities. In particular, it is an educational tool that enables interaction between lecturers and students via Web-based programs. Students can learn the effectiveness of an electricity spot market by bidding and examining the market with lecturers. Measures have been taken to address the problem of multi-users trying to manage the complex data sets. The developed application program is composed of 3 tiers where the middle tier is logically divided into 2 kinds of application programs. The divided application programs are interconnected by using the Web-service based on Extended Markup Technology and Hyper Text Transfer Protocol which make the distributed computing technology possible. Unlike most existing educational simulators, this one has the advantage of allowing students to make bids just like in a real market, thus showing them how the real electricity market runs and how market participants make their revenues. 10 refs., 4 tabs., 13 figs

  6. Development of educational Web-based simulator for the electricity spot market in Korea

    Energy Technology Data Exchange (ETDEWEB)

    Lee, J.W.; Yang, K.M.; Jeong, Y.W.; Park, J.B.; Shin, J.R. [Konkuk Univ., Seoul (Korea, Republic of). Dept. of Electrical Engineering

    2006-07-01

    Market simulation approaches are used frequently by electric utilities to resolve the spot market-related problems that are often encountered in competitive electricity markets. A well constructed market simulator offers the possibility to foresee the effect of new market structures or rules before they are actually implemented. This paper presented a newly developed educational market simulator that simulates the power exchange methods and market rules of the Two Way Bidding Pool (TWBP) in Korea. It allows users to set information related with market and market entities. In particular, it is an educational tool that enables interaction between lecturers and students via Web-based programs. Students can learn the effectiveness of an electricity spot market by bidding and examining the market with lecturers. Measures have been taken to address the problem of multi-users trying to manage the complex data sets. The developed application program is composed of 3 tiers where the middle tier is logically divided into 2 kinds of application programs. The divided application programs are interconnected by using the Web-service based on Extended Markup Technology and Hyper Text Transfer Protocol which make the distributed computing technology possible. Unlike most existing educational simulators, this one has the advantage of allowing students to make bids just like in a real market, thus showing them how the real electricity market runs and how market participants make their revenues. 10 refs., 4 tabs., 13 figs.

  7. Tobacco-prevention messages online: social marketing via the Web.

    Science.gov (United States)

    Lin, Carolyn A; Hullman, Gwen A

    2005-01-01

    Antitobacco groups have joined millions of other commercial or noncommercial entities in developing a presence on the Web. These groups primarily represent the following different sponsorship categories: grassroots, medical, government, and corporate. To obtain a better understanding of the strengths and weaknesses in the message design of antitobacco Web sites, this project analyzed 100 antitobacco Web sites ranging across these four sponsorship categories. The results show that the tobacco industry sites posted just enough antismoking information to appease the antismoking publics. Medical organizations designed their Web sites as specialty sites and offered mostly scientific information. While the government sites resembled a clearinghouse for antitobacco related information, the grassroots sites represented the true advocacy outlets. In general, the industry sites provided the weakest persuasive messages and medical sites fared only slightly better. Government and grassroots sites rated most highly in presenting their antitobacco campaign messages on the Web.

  8. The 4s web-marketing mix model

    OpenAIRE

    Constantinides, Efthymios

    2002-01-01

    This paper reviews the criticism on the 4Ps Marketing Mix framework, the most popular tool of traditional marketing management, and categorizes the main objections of using the model as the foundation of physical marketing. It argues that applying the traditional approach, based on the 4Ps paradigm, is also a poor choice in the case of virtual marketing and identifies two main limitations of the framework in online environments: the drastically diminished role of the Ps and the lack of any st...

  9. The 4s web-marketing mix model

    NARCIS (Netherlands)

    Constantinides, Efthymios

    2002-01-01

    This paper reviews the criticism on the 4Ps Marketing Mix framework, the most popular tool of traditional marketing management, and categorizes the main objections of using the model as the foundation of physical marketing. It argues that applying the traditional approach, based on the 4Ps paradigm,

  10. Web site review. Carolinas HealthCare recognized Internet marketing potential early.

    Science.gov (United States)

    Botvin, Judith D

    2005-01-01

    Since the early days of the Internet, administrators Carolinas HealthCare System in Charlotte, NC, have appreciated its potential as a marketing tool. This places a lot of expectations on the Web site, www.carolinashealthcare.org, which is managed by the marketing-public relations department. Find out how the well-established site fulfills its mission and more.

  11. Food and Beverage Brands that Market to Children and Adolescents on the Internet: A Content Analysis of Branded Web Sites

    Science.gov (United States)

    Henry, Anna E.; Story, Mary

    2009-01-01

    Objective: To identify food and beverage brand Web sites featuring designated children's areas, assess marketing techniques present on those industry Web sites, and determine nutritional quality of branded food items marketed to children. Design: Systematic content analysis of food and beverage brand Web sites and nutrient analysis of food and…

  12. Query transformations and their role in Web searching by the members of the general public

    Directory of Open Access Journals (Sweden)

    Martin Whittle

    2006-01-01

    Full Text Available Introduction. This paper reports preliminary research in a primarily experimental study of how the general public search for information on the Web. The focus is on the query transformation patterns that characterise searching. Method. In this work, we have used transaction logs from the Excite search engine to develop methods for analysing query transformations that should aid the analysis of our ongoing experimental work. Our methods involve the use of similarity techniques to link queries with the most similar previous query in a train. The resulting query transformations are represented as a list of codes representing a whole search. Analysis. It is shown how query transformation sequences can be represented as graphical networks and some basic statistical results are shown. A correlation analysis is performed to examine the co-occurrence of Boolean and quotation mark changes with the syntactic changes. Results. A frequency analysis of the occurrence of query transformation codes is presented. The connectivity of graphs obtained from the query transformation is investigated and found to follow an exponential scaling law. The correlation analysis reveals a number of patterns that provide some interesting insights into Web searching by the general public. Conclusion. We have developed analytical methods based on query similarity that can be applied to our current experimental work with volunteer subjects. The results of these will form part of a database with the aim of developing an improved understanding of how the public search the Web.

  13. Prospective of Transformation of Current Models of the Global Pharmaceutical Market

    Directory of Open Access Journals (Sweden)

    Yuriy Solodkovskyy

    2012-02-01

    Full Text Available This article thoroughly analyzes the current state of the global pharmaceutical market, defines the key factors for its development and outlines the promising areas of transformation of existing business models of top companies. The forecasted data relating to the market development until 2015 have been investigated. The global, market, technological and organizational factors of transformation of modern model of the global pharmaceutical market have been identified.

  14. Learning from the Pros: Influence of Web-Based Expert Commentary on Vicarious Learning about Financial Markets

    Science.gov (United States)

    Ford, Matthew W.; Kent, Daniel W.; Devoto, Steven

    2007-01-01

    Web-based financial commentary, in which experts routinely express market-related thought processes, is proposed as a means for college students to learn vicariously about financial markets. Undergraduate business school students from a regional university were exposed to expert market commentary from a single financial Web site for a 6-week…

  15. [Improving vaccination social marketing by monitoring the web].

    Science.gov (United States)

    Ferro, A; Bonanni, P; Castiglia, P; Montante, A; Colucci, M; Miotto, S; Siddu, A; Murrone, L; Baldo, V

    2014-01-01

    Immunisation is one of the most important and cost- effective interventions in Public Health because of their significant positive impact on population health.However, since Jenner's discovery there always been a lively debate between supporters and opponents of vaccination; Today the antivaccination movement spreads its message mostly on the web, disseminating inaccurate data through blogs and forums, increasing vaccine rejection.In this context, the Società Italiana di Igiene (SItI) created a web project in order to fight the misinformation on the web regarding vaccinations, through a series of information tools, including scientific articles, educational information, video and multimedia presentations The web portal (http://www.vaccinarsi.org) was published in May 2013 and now is already available over one hundred web pages related to vaccinations Recently a Forum, a periodic newsletter and a Twitter page have been created. There has been an average of 10,000 hits per month. Currently our users are mostly healthcare professionals. The visibility of the site is very good and it currently ranks first in the Google's search engine, taping the word "vaccinarsi" The results of the first four months of activity are extremely encouraging and show the importance of this project; furthermore the application for quality certification by independent international Organizations has been submitted.

  16. Your School's Web Site-A Powerful Tool for Marketing.

    Science.gov (United States)

    Say, Michael W.; Collier, Karen J.; Hoya, Charlotte, G.

    2001-01-01

    A successful marketing plan requires a conceptual framework, the ability to target an audience effectively, and the strategy for positioning the school organization appropriately. A website can be a powerful marketing tool if it focuses on what users want and provides it in an organized, accessible fashion. (MLH)

  17. Transforming the market for residential windows: design considerations for DOE's Efficient Window Collaborative

    Energy Technology Data Exchange (ETDEWEB)

    Eto, J.; Arasteh, D.; Selkowitz, S.

    1998-08-01

    Market adoption of recent, commercially available technological advances that improve the energy performance of windows will lead to immediate economic and energy savings benefits to the nation. This paper is a scoping study intended to inform the design of a major DOE initiative to accelerate market adoption of these windows in the residential sector. We describe the structure of the US residential window market and the interests of the various market players. We then briefly review five recent market transformation initiatives. Finally, we summarize our findings in a list of considerations we believe will be important for the DOE's initiative to transform the US residential window market.

  18. Expert Advisor (EA) Evaluation System Using Web-based ELECTRE Method in Foreign Exchange (Forex) Market

    Science.gov (United States)

    Satibi; Widodo, Catur Edi; Farikhin

    2018-02-01

    This research aims to optimize forex trading profit automatically using EA but its still keep considering accuracy and drawdown levels. The evaluation system will classify EA performance based on trading market sessions (Sydney, Tokyo, London and New York) to determine the right EA to be used in certain market sessions. This evaluation system is a web-based ELECTRE methods that interact in real-time with EA through web service and are able to present real-time charts performance dashboard using web socket protocol communications. Web applications are programmed using NodeJs. In the testing period, all EAs had been simulated 24 hours in all market sessions for three months, the best EA is valued by its profit, accuracy and drawdown criteria that calculated using web-based ELECTRE method. The ideas of this research are to compare the best EA on testing period with collaboration performances of each best classified EA by market sessions. This research uses three months historical data of EUR/USD as testing period and other 3 months as validation period. As a result, performance of collaboration four best EA classified by market sessions can increase profits percentage consistently in testing and validation periods and keep securing accuracy and drawdown levels.

  19. Expert Advisor (EA Evaluation System Using Web-based ELECTRE Method in Foreign Exchange (Forex Market

    Directory of Open Access Journals (Sweden)

    Satibi Satibi

    2018-01-01

    Full Text Available This research aims to optimize forex trading profit automatically using EA but its still keep considering accuracy and drawdown levels. The evaluation system will classify EA performance based on trading market sessions (Sydney, Tokyo, London and New York to determine the right EA to be used in certain market sessions. This evaluation system is a web-based ELECTRE methods that interact in real-time with EA through web service and are able to present real-time charts performance dashboard using web socket protocol communications. Web applications are programmed using NodeJs. In the testing period, all EAs had been simulated 24 hours in all market sessions for three months, the best EA is valued by its profit, accuracy and drawdown criteria that calculated using web-based ELECTRE method. The ideas of this research are to compare the best EA on testing period with collaboration performances of each best classified EA by market sessions. This research uses three months historical data of EUR/USD as testing period and other 3 months as validation period. As a result, performance of collaboration four best EA classified by market sessions can increase profits percentage consistently in testing and validation periods and keep securing accuracy and drawdown levels.

  20. Transforming Economies. The Case of the Norwegian Electricity Market Reform

    International Nuclear Information System (INIS)

    Olsen, Per Ingvar

    2000-01-01

    The topic of this thesis is the shaping of modern economies, represented by a case-study of the Norwegian electricity market reform process. The essential questions raised are: Why are industries and economies organized the way they are? and Why and how do they occasionally experience fairly radical transformations during which we come to see their organizational structures and associated behaviors in entirely different ways? To answer these questions, the author has followed a radical market-making economic reform process through its many projects, processes and rivalries, from its roots in specific historical controversies through its major breakthrough and into a stabilized new economic system. A major argument through out the analysis is that economics as a scientific activity and -community plays a particularly important role in the re-shaping of economic systems. Large scale economic reforms are found to be dependent upon scientific and political powers and legitimacy which results from broad consensus within the relevant scientific communities. In order to make his point, the author presents and discusses various historical economic reform initiatives both within the Norwegian electricity sector, within other sectors of the economy and in other countries. He also presents elements of a broad process of reorientation within economics during the 1970s and follows these new conceptions up to the electricity market reform process in the late 1980s. The analysis tries to explain why Norway became a hotbed for market reform of the technically integrated and institutionally complex and locked-in electricity system, but also fries to extract medium range insights about economic reform processes and to discuss more general implications for other large scale economic reform projects as well as for economic theories about economic change - through a rethinking of some of the basics in economic thought. The thesis is separated into four parts. The first part discusses

  1. Transforming Economies. The Case of the Norwegian Electricity Market Reform

    Energy Technology Data Exchange (ETDEWEB)

    Olsen, Per Ingvar

    2000-07-01

    The topic of this thesis is the shaping of modern economies, represented by a case-study of the Norwegian electricity market reform process. The essential questions raised are: Why are industries and economies organized the way they are? and Why and how do they occasionally experience fairly radical transformations during which we come to see their organizational structures and associated behaviors in entirely different ways? To answer these questions, the author has followed a radical market-making economic reform process through its many projects, processes and rivalries, from its roots in specific historical controversies through its major breakthrough and into a stabilized new economic system. A major argument through out the analysis is that economics as a scientific activity and -community plays a particularly important role in the re-shaping of economic systems. Large scale economic reforms are found to be dependent upon scientific and political powers and legitimacy which results from broad consensus within the relevant scientific communities. In order to make his point, the author presents and discusses various historical economic reform initiatives both within the Norwegian electricity sector, within other sectors of the economy and in other countries. He also presents elements of a broad process of reorientation within economics during the 1970s and follows these new conceptions up to the electricity market reform process in the late 1980s. The analysis tries to explain why Norway became a hotbed for market reform of the technically integrated and institutionally complex and locked-in electricity system, but also fries to extract medium range insights about economic reform processes and to discuss more general implications for other large scale economic reform projects as well as for economic theories about economic change - through a rethinking of some of the basics in economic thought. The thesis is separated into four parts. The first part discusses

  2. E-Government Goes Semantic Web: How Administrations Can Transform Their Information Processes

    Science.gov (United States)

    Klischewski, Ralf; Ukena, Stefan

    E-government applications and services are built mainly on access to, retrieval of, integration of, and delivery of relevant information to citizens, businesses, and administrative users. In order to perform such information processing automatically through the Semantic Web,1 machine-readable2 enhancements of web resources are needed, based on the understanding of the content and context of the information in focus. While these enhancements are far from trivial to produce, administrations in their role of information and service providers so far find little guidance on how to migrate their web resources and enable a new quality of information processing; even research is still seeking best practices. Therefore, the underlying research question of this chapter is: what are the appropriate approaches which guide administrations in transforming their information processes toward the Semantic Web? In search for answers, this chapter analyzes the challenges and possible solutions from the perspective of administrations: (a) the reconstruction of the information processing in the e-government in terms of how semantic technologies must be employed to support information provision and consumption through the Semantic Web; (b) the required contribution to the transformation is compared to the capabilities and expectations of administrations; and (c) available experience with the steps of transformation are reviewed and discussed as to what extent they can be expected to successfully drive the e-government to the Semantic Web. This research builds on studying the case of Schleswig-Holstein, Germany, where semantic technologies have been used within the frame of the Access-eGov3 project in order to semantically enhance electronic service interfaces with the aim of providing a new way of accessing and combining e-government services.

  3. Transformations in gas shipping : Market structure and efficiency

    NARCIS (Netherlands)

    Engelen, Steve; Dullaert, Wout

    This article aims to improve understanding of the gas shipping markets which, contrary to the main merchant markets- namely the dry, the tanker and the container markets- have not been subject to the same scrutiny. We examine the fundamentals and segment these versatile markets in which expanding

  4. Market transformation in the 'New World': what's worked, what hasn't

    International Nuclear Information System (INIS)

    Thorne, Jennifer; Nadel, Steven; Sachs, Harvey; Prindle, Bill; Elliott, Neal

    2003-01-01

    The term 'market transformation' was first coined in 1992 and, in the subsequent decade, dozens of market transformation initiatives have been operated in the U.S., including national, regional and local initiatives. This paper looks at 28 of the major initiatives, how they have fared in the market, and the lessons each initiative teaches. We examine a range of initiatives, including ones that have prospered, ones that have had difficulties, and ones that have had mixed success. The paper concludes with a summary of lessons learned that should be kept in mind when developing and refining market transformation initiatives in the future

  5. Internet College Recruiting and Marketing: Web Promotion, Techniques and Law.

    Science.gov (United States)

    Mentz, George; Whiteside, Richard

    2003-01-01

    After using online recruiting techniques, researching Internet marketing, and consulting companies regarding search engine ranking, the authors made many observations about the evolution of the Internet as a tool for educating students and targeting enrollment for new admission. Article presents recommendations for using Internet to promote online…

  6. Web-Based Implementation of E-Marketing to Support Product Marketing of Chemical Manufacturing Company

    Directory of Open Access Journals (Sweden)

    Riswan Efendi Tarigan

    2015-10-01

    Full Text Available Currently, many company’s marketing strategies are limited only to face-to-face communication, telephone, facsimile, company portfolio, and product brochures. However, those marketing strategies are well- known to have limited impacts. Therefore, the presence of e-marketing as one of the marketing strategies would be appropriate to cover the weaknesses and to solve a number of the marketing problems. The purpose of this study is to discuss matters related to marketing, such    as, proposing a marketing plan using website, expanding marketing segment, and introducing existing  products for a chemical manufacturing company. The adopted research method is a descriptive method where the study is directly performed on the research object to acquire necessary data. The collected data are further analyzed using the Porter’s Five Force and SWOT analysis. Fi- nally, the work provides a number of recommendations for implementing e-marketing strategies to support the company business.

  7. Web-marketing mix 4S v malé organizaci

    OpenAIRE

    Uhlíř, Petr

    2011-01-01

    The goal of this thesis is to evaluate whether application of the model of marketing promotion in the Internet based on the concept of web-marketing mix 4S in a small organization, sales-oriented professional machines and equipment for carpentry, plumbing and metal fabrication shop can achieve synergy and formulated key performance indicators. To achieve this goal is necessary to identify and describe technologies, tools, procedures and processes based on literature and publications that are ...

  8. Transforming the Initial Marketing Education Experience: An Action Learning Approach

    Science.gov (United States)

    Young, Mark R.

    2010-01-01

    Marketing education today is facing significant challenges in attracting and retaining high-quality students. The focus of this article is to advocate engaging 1st-year students in the practice of marketing to help develop their identity as a marketing major, to see the relevance of their studies, and to enhance their thinking and self-regulating…

  9. Optimum web environment model for e-marketing of religious organizations in the Republic of Croatia

    Directory of Open Access Journals (Sweden)

    Stojanka Dukić

    2013-12-01

    Full Text Available Although religious organizations are essentially conservative, they are not immune to the changes brought on by the information and communication technology. Thus, one can conclude that all religious organizations, be they more liberal or conservative in their position towards change, use information and communication technology, i.e. the communication channel that it creates, more or less successfully. In fact, a religious organization, as any other organization, can choose between a range of communication channels created by the global network system, i.e. the Internet. The web is probably the most widely used and most popular communication channel available to Internet users. However, the web is not only a communication channel; it has developed into a virtual space, which evolved from being a means of presentation into a global social network. Web environment building is often left to the professionals such as web designers and developers of web sites that focus their attention on the appearance and functionality of web sites, but do not address the mission and goals of the religious organization for which the web system has been developed. In particular, the importance of marketing approach is disregarded, i.e. the necessity to meet the needs of the faithful, who are users of religious organization ‘services’. To create a web environment for religious organizations with optimal form and content, especially in the Republic of Croatia, one must address the task using a systematic or a model approach. For this reason, a study was conducted and a model of optimal web environment for e-marketing of religious organizations in the Republic of Croatia was developed

  10. Web-Assisted Courses for Business Education: An Examination of Two Sections of Principles of Marketing

    Science.gov (United States)

    Priluck, Randi

    2004-01-01

    This research investigates student responses to two technologically different teaching methods for two sections of a Principles of Marketing course. A traditional method of teaching using lectures, in-class discussions, assignments, and exams is compared to a "Web-assisted" method in which 7 of the 14 class sessions met asynchronously online.…

  11. Marketing and Selling CD-ROM Products on the World-Wide Web.

    Science.gov (United States)

    Walker, Becki

    1995-01-01

    Describes three companies' approaches to marketing and selling CD-ROM products on the World Wide Web. Benefits include low overhead for Internet-based sales, allowance for creativity, and ability to let customers preview products online. Discusses advertising, information delivery, content, information services, and security. (AEF)

  12. Upgrading to Web 2.0: An Experiential Project to Build a Marketing Wiki

    Science.gov (United States)

    Cronin, John J.

    2009-01-01

    Wikis are one of the newest features of Web 2.0. This article describes the implementation of a project in a marketing course in which students created an interactive textbook using wiki software. Several surprises encountered along the way are described, and the unique problem of grading individual contributions to a wiki is discussed. The author…

  13. Using College Web Sites for Student Recruitment: A Relationship Marketing Study.

    Science.gov (United States)

    Kittle, Bart; Ciba, Diane

    2001-01-01

    Using a five-level relationship marketing model, four-year college and university Web page content was analyzed focusing on pre-transaction student recruitment strategies in three content areas: applications, faculty, and tours. Descriptive and statistical results indicate increasing amounts of interactivity and two-way communication from 1997 to…

  14. A scoping study on energy-efficiency market transformation by California Utility DSM Programs

    Energy Technology Data Exchange (ETDEWEB)

    Eto, J.; Prahl, R.; Schlegel, J.

    1996-07-01

    Market transformation has emerged as a central policy objective for future publicly-funded energy-efficiency programs in California. California Public Utilities Commission (CPUC) Decision 95-12-063 calls for public funding to shift to activities designed to transform the energy-efficiency market. The CPUC envisions that funding {open_quotes}would only be needed for specific and limited periods of time to cause the market to be transformed{close_quotes}. At the same time, the CPUC also acknowledges that {open_quotes}there are many definitions of market transformation{close_quotes} ... and does {open_quotes}not attempt to refine those definitions today{close_quotes}. We argue that a definition of market transformation is essential. The literature is now replete with definitions, and an operational definition is needed for the CPUC to decide on which programs should be supported with public funds. The CPUC decision initially indicated a preference for programs that do not provide financial assistance 4-efficiency programs that rely on financial assistance to customers. However, energy customers have traditionally accounted for a substantial portion of California utility`s DSM programs, so the CPUC`s direction to use ratepayer funds to support programs that will transform the market raises critical questions about how to analyze what has happened in order to plan effectively for the future: Which utility energy-efficiency programs, including those that provide financial assistance to customers, have had market transforming effects? To what extent do current regulatory rules and practices encourage or discourage utilities from running programs that are designed to transform the market? Should the rules and programs be modified, and, if so, how, to promote market transformation?

  15. Methodology for predicting market transformation due to implementation of energy efficiency standards and labels

    International Nuclear Information System (INIS)

    Mahlia, T.M.I.

    2004-01-01

    There are many papers that have been published on energy efficiency standards and labels. However, a very limited number of articles on the subject have discussed the transformation of appliance energy efficiency in the market after the programs are implemented. This paper is an attempt to investigate the market transformation due to implementation of minimum energy efficiency standards and energy labels. Even though the paper only investigates room air conditioners as a case study, the method is also applicable for predicting market transformation for other household electrical appliances

  16. Super-Efficient Refrigerator Program (SERP) evaluation volume 2: Preliminary impact and market transformation assessment

    Energy Technology Data Exchange (ETDEWEB)

    Lee, A.D.; Conger, R.L.

    1996-08-01

    The Super Efficient Refrigerator Program (SERP) is a collaborative utility program intended to transform the market for energy-efficient and environmentally friendly refrigerators. It is one of the first examples of a large-scale {open_quotes}market transformation{close_quotes} energy efficiency program. This report documents the preliminary impact and market transformation evaluation of SERP ({open_quotes}the Program{close_quotes}). Pacific Northwest National Laboratory (PNNL) conducted this evaluation for the U.S. Department of Energy. This study focuses on the preliminary impact evaluation and market transformation assessment, but also presents limited process evaluation information. It is based on interviews with refrigerator dealers and manufacturers, interviews with utility participants, industry data, and information from the Program administrators. Results from this study complement those from prior process evaluation also conducted by PNNL. 42 refs., 5 figs., 4 tabs.

  17. Transforming Patient Experience: Health Web Science Meets Medicine 2.0

    Science.gov (United States)

    2014-01-01

    Until recently, the Western biomedical paradigm has been effective in delivering health care, however this model is not positioned to tackle complex societal challenges or solve the current problems facing health care and delivery. The future of medicine requires a shift to a patient-centric model and in so doing the Internet has a significant role to play. The disciplines of Health Web Science and Medicine 2.0 are pivotal to this approach. This viewpoint paper argues that these disciplines, together with the field of design, can tackle these challenges. Drawing together ideas from design practice and research, complexity theory, and participatory action research we depict design as an approach that is fundamentally social and linked to concepts of person-centered care. We discuss the role of design, specifically co-design, in understanding the social, psychological, and behavioral dimensions of illness and the implications for the design of future care towards transforming the patient experience. This paper builds on the presentations and subsequent interdisciplinary dialogue that developed from the panel session "Transforming Patient Experience: Health Web Science Meets Web 2.0" at the 2013 Medicine 2.0 conference in London. PMID:25075246

  18. Transforming patient experience: health web science meets medicine 2.0.

    Science.gov (United States)

    McHattie, Lynn-Sayers; Cumming, Grant; French, Tara

    2014-01-01

    Until recently, the Western biomedical paradigm has been effective in delivering health care, however this model is not positioned to tackle complex societal challenges or solve the current problems facing health care and delivery. The future of medicine requires a shift to a patient-centric model and in so doing the Internet has a significant role to play. The disciplines of Health Web Science and Medicine 2.0 are pivotal to this approach. This viewpoint paper argues that these disciplines, together with the field of design, can tackle these challenges. Drawing together ideas from design practice and research, complexity theory, and participatory action research we depict design as an approach that is fundamentally social and linked to concepts of person-centered care. We discuss the role of design, specifically co-design, in understanding the social, psychological, and behavioral dimensions of illness and the implications for the design of future care towards transforming the patient experience. This paper builds on the presentations and subsequent interdisciplinary dialogue that developed from the panel session "Transforming Patient Experience: Health Web Science Meets Web 2.0" at the 2013 Medicine 2.0 conference in London.

  19. Promoting energy-efficient products: GEF experience and lessons for market transformation in developing countries

    International Nuclear Information System (INIS)

    Birner, Sabrina; Martinot, Eric

    2005-01-01

    The Global Environment Facility (GEF) has allocated more than $90 million over the past 10 years to eight projects promoting energy-efficient products in developing and transition countries. We review the early experience from these projects and suggest lessons relevant to market transformation programs. Based on GEF project designs, we also propose a menu of generic supply-side and demand-side interventions useful for designing and analyzing market transformation programs. Experience suggests that institutional and policy changes, leading to sustained price reductions and higher market volumes, are important outcomes for market transformation; that market impacts can appear early in programs due to increased expectations and awareness; and that projects can have a catalytic effect. We recommend eight principles for designers of future projects but caution that no single approach guarantees success

  20. Teaching Ethics to Marketing and Logistics Majors: A Transformative Learning Experiment

    Science.gov (United States)

    Aguirre, Grant; Hyman, Michael R.; Goudge, Darrell; Genchev, Stefan; Carrell, Amy; Hamilton, Corey

    2017-01-01

    Within the context of a transformative learning field experiment, the ethical ideologies of marketing majors, logistics majors, and nonbusiness majors were found to differ. Based on this finding, a field experiment was conducted to determine the effect (if any) that ethics instruction has on marketing and logistics majors versus nonbusiness…

  1. Epidemic model for information diffusion in web forums: experiments in marketing exchange and political dialog.

    Science.gov (United States)

    Woo, Jiyoung; Chen, Hsinchun

    2016-01-01

    As social media has become more prevalent, its influence on business, politics, and society has become significant. Due to easy access and interaction between large numbers of users, information diffuses in an epidemic style on the web. Understanding the mechanisms of information diffusion through these new publication methods is important for political and marketing purposes. Among social media, web forums, where people in online communities disseminate and receive information, provide a good environment for examining information diffusion. In this paper, we model topic diffusion in web forums using the epidemiology model, the susceptible-infected-recovered (SIR) model, frequently used in previous research to analyze both disease outbreaks and knowledge diffusion. The model was evaluated on a large longitudinal dataset from the web forum of a major retail company and from a general political discussion forum. The fitting results showed that the SIR model is a plausible model to describe the diffusion process of a topic. This research shows that epidemic models can expand their application areas to topic discussion on the web, particularly social media such as web forums.

  2. Online classified advertising - Business needs in the US market : Case: FiareAds web platform

    OpenAIRE

    Tulea, Diana

    2013-01-01

    This Bachelor’s thesis was conducted for Fiare Oy, which offers web platforms for online classified advertising as a service. Fiare Oy intended to grow internationally, develop its US market share and possibly open an office in the US. The objective of this thesis was to shed light on the business needs in the US market and give recommendations for actions to Fiare Oy. The thesis project started on 4 October 2012 and ended on 17 September 2013. The literature consulted for this study rela...

  3. El web marketing en la difusión del DELE

    Directory of Open Access Journals (Sweden)

    David Giménez Folqués

    2013-01-01

    Full Text Available En el último siglo, internet ha supuesto una herramienta que ha revolucionado la sociedad, y dentro de esta revolución, el marketing ha supuesto un paso más. El mundo de la enseñanza, y en concreto el DELE, no ha quedado exento de esta influencia. De esta manera, en este artículo definiremos el concepto del web marketing, y a continuación observaremos cómo su uso puede suponer una ventaja en la difusión del DELE.

  4. TRANSFORMATION IN BULGARIAN LABOR MARKET IN THE YEARS OF TRANSITION

    Directory of Open Access Journals (Sweden)

    Venelin Terziev

    2014-09-01

    Full Text Available The paper examines the dependency of labor market on positive and negative effects of cyclic recurrence and economic development. Probable scenarios of the dynamics in employment and unemployment in dependence of changes in gross domestic product (GDP and productivity in conditions of recession and following the start of economic revival are analyzed in accordance to the open character of Bulgarian economy and the specificity of Bulgarian model of transition predetermined by the impacts of outer influences and additional inner ones on the labor market, which verification is on the basis of the data for state-of-art of labor market in years of transition to market economy. The factor predestining the level of unemployment are investigated on the basis of input flows unemployment relating to macroeconomic and other outer measures, as well as the impact which would lead to decrease in the average duration of unemployment. The accent is on the necessity of establishment of a consecutive and sustainable strategy of economic development having a clear vision about the structuring of economy and labor demand in middle-term aspect, as founding in the flexibility of labor market and employment in the country.

  5. EnviroAtlas - Ecosystem Services Market-Based Programs Web Service, U.S., 2016, Forest Trends' Ecosystem Marketplace

    Data.gov (United States)

    U.S. Environmental Protection Agency — This EnviroAtlas web service contains layers depicting market-based programs and projects addressing ecosystem services protection in the United States. Layers...

  6. Data Extraction Tool to Analyse, Transform and Store Real Data from Electricity Markets

    DEFF Research Database (Denmark)

    Pereira, Ivo F.; Sousa, Tiago; Praca, Isabel

    2014-01-01

    of confidentiality, data regarding market proposals and transactions. These data can be used as source of knowledge to define realistic scenarios, which are essential for understanding and forecast electricity markets behavior. The development of tools able to extract, transform, store and dynamically update data......, is of great importance to go a step further into the comprehension of electricity markets and of the behaviour of the involved entities. In this paper an adaptable tool capable of downloading, parsing and storing data from market operators’ websites is presented, assuring constant updating and reliability...... of the stored data....

  7. An Alternative Estimation of Market Volatility based on Fuzzy Transform

    OpenAIRE

    Troiano, Luigi; Villa, Elena Mejuto; Kriplani, Pravesh

    2017-01-01

    Realization of uncertainty of prices is captured by volatility, that is the tendency of prices to vary along a period of time. This is generally measured as standard deviation of daily returns. In this paper we propose and investigate the application of fuzzy transform and its inverse as an alternative measure of volatility. The measure obtained is compatible with the definition of risk measure given by Luce. A comparison with standard definition is performed by considering the NIFTY 50 stock...

  8. Refrigerator efficiency in Ghana: Tailoring an appliance market transformation program design for Africa

    International Nuclear Information System (INIS)

    Van Buskirk, Robert; Ben Hagan, Essel; Ofosu Ahenkorah, Alfred; McNeil, Michael A.

    2007-01-01

    In some cases, a simple replication of developed country appliance efficiency labels and standards may not be completely feasible in Ghana, Africa. Yet by creatively modifying the developed country appliance efficiency market transformation model, it should be possible to achieve dramatic energy use reductions. As was true in developed countries in the previous two decades, refrigeration efficiency improvements provide the greatest energy savings potential in the residential electricity sector in Ghana. Although Ghana, like many African countries may impose standards on imports since Ghana does not have manufacturing facilities for appliances in country. This approach may hurt some consumers who patronize a very diverse market of used appliances imported from Europe. We discuss how meeting the challenges of the Ghanaian market will require modification of the usual energy efficiency labeling and standards paradigm. But once a refrigerator market transformation is accomplished in Ghana, we estimate an average energy savings potential of 550 kWh/refrigerator/year, and a monetary savings of more than $35/refrigerator/year. We discuss how this modified refrigerator efficiency market transformation may occur in the Ghanaian context. If successful, this market transformation is likely to be an example for many other African countries

  9. Kyoto and liberalization ongoing transformation of the energy market

    International Nuclear Information System (INIS)

    Minett, S.

    1998-01-01

    COGEN Europe believes that the single most important influence on the electricity sector in the future will be the policy response to climate change and that cogeneration offers one of the very best, prospects for cutting emissions in the power sector. In the EU, cogeneration was put at the head of the list of Policies and Measures laid down before Kyoto as the means of achieving its then progressive target of a 15% reduction in emissions by 2010 over 1990. COGEN Europe has estimated that EU-15 as a whole could reach a 30% cogeneration share of total electricity production by 2010. Indeed, three of the 15 countries have already reached 30% (Denmark, The Netherlands and Finland). On a conservative basis this would save 221 Mt of CO 2 /yr by 2010, or 46% of the EU 15% negotiating target agreed in 1997. This also represents 30% of the 'gap' between the achievement of the 15% target and the 8% increase in emissions anticipated for 2010 in the absence of abatement measures. Most, if not all, of these savings would be based on zero or negative cost investments. COGEN Europe supports the trend towards liberalization and the European Commission's efforts to introduce competition into electricity and gas markets for the simple reason that they provide the best means to remove market and monopoly barriers to the development of high efficiency cogeneration. This paper presents a COGEN Europe vision for meeting and overcoming the challenges of global climate change - and some suggestions for governments which can help them achieve that elusive double dividend: environmental improvement and economic competitiveness. Governments should: where possible use the market to achieve your environmental objectives; avoid detailed regulation; avoid subsidizing pollution; set clear and ambitious CO 2 objectives; redouble political pressure to achieve international consensus on internalization of environmental costs

  10. Marginal revenue transformation in airline seat inventory control with two fare families and two markets

    DEFF Research Database (Denmark)

    Kallehauge, Brian

    to not offering any lower classes for sale. Furthermore, let Q(S) denote the total probability of purchase of set S and R(S) the total expected revenue from offering set S. The application of the MR transformation to the scenario with two fare families and two markets can be described in three overall principles....... 1) MR transformation from fare families to fare classes The first principle is that given a specific market the adjusted fare defined by the MR transformation is calculated for the subsets of fare classes on the efficient frontier of the set of points {Q(S),R(S)}, for all S. In the case of two fare...... families the sets on the efficient frontier does not necessarily represent nested policies. 2) Nesting of fare family policies The second principle is that given a specific market the subsets on the efficient frontier are forced to be nested. The primary purpose of this principle is that it enables...

  11. Global electricity transformation: The critical need for integrated market design and risk management research

    International Nuclear Information System (INIS)

    Hung-po Chao

    2006-01-01

    The past three decades transformed the electricity industry. The essential goals of liberalization have been to lower costs, improve reliability, and stimulate investment and innovations through establishment of competitive electricity markets, while also relying on market mechanisms to provide creative solutions to environmental and security problems. In many instances, these goals have been achieved, but the occurrence of some spectacular market failures have brought into question the whole restructuring effort. This paper reviews recent experiences with market reform and concludes that a significant cause of failure has been the rush to unbundle vertically integrated utilities without sufficient consideration of alternative ways to manage the risk of electricity market restructuring. In particular, there is a critical need for integrated market design and risk management research to improve the process of market transformation by taking a more evolutionary approach to discover a 'Third Way' above vertical integration and full unbundling. Such research can offer a crucial feedback link to the restructuring process by identifying important lessons to be learned from past experience and developing new analytical tools to help introduce more successful market designs for the future. (author)

  12. Evaluating the market transformation impacts of a DSM program in the Province of Quebec

    Energy Technology Data Exchange (ETDEWEB)

    Baillargeon, P.; Michaud, N. [Econoler, 160 St-Paul Street, Quebec, QC, G1K 3W1 (Canada); Schmitt, B. [Hydro-Quebec, Complexe Desjardins, East Tower, C.P. 10000, Place Desjardins, Montreal, QC, H5B 1H7 (Canada); Megdal, L. [Megdal and Associates, 198 High Street, Acton, MA 01720 (United States)

    2012-01-15

    In 2006, Hydro-Quebec introduced a large DSM program on the market to promote the adoption of compact fluorescent lamps in Quebec households. After 3 years of program implementation, there was significant indication on the part of market actors that the promotional campaign component was quite effective in transforming the Quebec market. Hydro-Quebec therefore decided to modify its approach to program evaluation to include the quantification of market effects. Econoler led a team including American partners, Opinion Dynamics Inc. and Megdal and Associates to conduct an evaluation of program impacts on market transformation. An evaluation strategy was designed where different research tools would be integrated to determine market evolution over the two previous years. Each research method was used to determine an estimate of program impacts, then triangulated with other approaches to determine the most appropriate impact evaluation method regarding the Hydro-Quebec program. Research efforts included a non-participant survey, interviews at manufacturer headquarters across Canada, interviews with banner distributor representatives across Canada, the collection of sales and market share data from manufacturers and retailers as well as secondary research to identify other players that could influence the market. The evaluation revealed that savings of 168 GWh could be attributed to direct and indirect impacts of the program for the 2006-2007 period.

  13. A Hybrid Model to Evaluate the Effectiveness of Web-based Marketing in Iran's Airline Industry

    Directory of Open Access Journals (Sweden)

    saeed safari

    2016-07-01

    Full Text Available The main purpose of this study was to propose a model for assessing the effectiveness of web-based marketing in Iran's airline industry. Thence in the first step after identifying the components of the model on the basis of literature review and opinions of experts in the field of marketing and sales related to airline industry, the final components of the model were extracted .In the second step, the Dematel method has been used to determine the existing relations between criteria. In the following, we utilized the ANP to determine the weight of each criterion with regard to the existing dependency and feedback between criteria as the third step. Finally in the last step of this research three reputable Iranian Companies in the airline industry were ranked by the use of VICTOR method. The results obtained by Dematel method indicated the internal and external communications between criteria of the assessing effectiveness of web-based marketing model. Meanwhile, the results of ANP suggested that “Reliability” was in the first place in terms of weight and importance among all criteria of the model. Result of VICOR showed that Mahan Company had the minimum distance to the ideal level.

  14. The taste transformation ritual in the specialty coffee market

    Directory of Open Access Journals (Sweden)

    Ronan Torres Quintão

    2017-10-01

    Full Text Available Although the consumer culture field has addressed the role of ritual processes in consumption, no research has yet identified how connoisseur consumers, through ritual practices, establish and manipulate their distinction from other consumers. Drawing on key concepts from ritual theory, this research addresses the role played by ritual in connoisseurship consumption and consumers’ taste. In conducting an ethnographic study on connoisseurship consumption, the first author immersed himself in the North American specialty coffee context—Toronto, Montreal, Seattle, and New York—from August 2013 to July 2014. He used long interviews and participant observation to collect data, which was then interpreted using a hermeneutic approach. We introduce the taste transformation ritual, theorizing the process that converts regular consumers into connoisseur consumers by establishing and reinforcing differences between mass and connoisseurship consumption. We develop a broader theoretical account that builds on consumption ritual and taste formation.

  15. Connecting small and medium enterprises to the new consumer: The Web 2.0 as marketing tool

    NARCIS (Netherlands)

    Constantinides, Efthymios; Bharati, P.; Lee, I.

    2010-01-01

    This chapter explains the nature, effects and current standing of the new generation of Internet applications, commonly known as Social Media or Web 2.0, reviews their role as marketing instruments and identifies opportunities for SMEs for engaging them as part of their marketing strategy. The

  16. Migrants' Remittances end the Transformation of Local Spaces: The Case of Financial Markets in Mexico

    Directory of Open Access Journals (Sweden)

    Christian Ambrosius

    2014-06-01

    Remittances, the money sent by migrants to their families back home, are situated outside ‘traditional’ categories of space in several ways. Not only do these smallscale financial transactions span the transnational space beyond the nation-state; they also move largely outside the institutional spaces of the formal banking sector. Taking the case of financial markets in Mexico and building on recent empirical findings on the impact of migrants’ remittances on the financial sector of the receiving countries, this article explores how remittances may lead to a transformation of local spaces by reducing some of the market failures that prevail, especially in rural financial markets.

  17. Security cost analysis in electricity markets based on voltage security criteria and Web-based implementation

    International Nuclear Information System (INIS)

    Chen, H.

    2003-01-01

    This paper presents an efficient and transparent method for electricity market operators to analyze transaction security costs and to quantify the correlation between market operation and power system operation. Rescheduling and take-risk strategies were proposed and discussed with reference to transaction impact computations, thermal and voltage limits and voltage stability criteria. The rescheduling method is associated with an iterative generation dispatch or load curtailment approach to minimize the amount of rescheduling. The take-risk method considered operating risks to facilitate transactions. The SATC concept was also proposed to accurately evaluate transmission congestion. The impact of transaction was calculated using a new sensitivity formula to find the most effective rescheduling direction and the most effective cost distribution. A new pricing method called Nodal Congestion Price was also proposed to determine proper price signals. The paper also presents an Artificial Neural Network (ANN) based short term load forecasting method that considers the effect of price on the load. A web-based prototype was implemented to allow all market participants access to the proposed analysis and pricing techniques. Several case studies have validated the effectiveness of the proposed method which would help independent system operators in determining congestion prices, coordinate transactions and make profitable market decisions

  18. Development of a Web Marketing Plan for an e-Book – Challenges and Opportunities

    Directory of Open Access Journals (Sweden)

    Alexandru CAPATINA

    2011-06-01

    Full Text Available In this paper, we emphasize the benefits of e-books for the customers who are looking for international availability, acquisitions in real time, competitive prices and social responsibility from the part of the publishers; our most important contribution characterized by originality is the design of a web marketing plan model for e-books selling process, structured in the following sections: search of the specialized websites, characterized by a high traffic, where the potential customers of the e-books (the readers can be found, targeting the websites which sell e-books, design of the website dedicated to the e-book selling process, attraction of the potential customers using a free trial version of the e-book; implementation of the on-line media plan, promotion of the e-book within social networks and specialized forums and analysis of the indicators associated to the on-line media plan in order to assess the web marketing strategy.

  19. Marketing to increase participation in a Web-based continuing medical education cultural competence curriculum.

    Science.gov (United States)

    Estrada, Carlos A; Krishnamoorthy, Periyakaruppan; Smith, Ann; Staton, Lisa; Korf, Michele J; Allison, Jeroan J; Houston, Thomas K

    2011-01-01

    CME providers may be interested in identifying effective marketing strategies to direct users to specific content. Online advertisements for recruiting participants into activities such as clinical trials, public health programs, and continuing medical education (CME) have been effective in some but not all studies. The purpose of this study was to compare the impact of 2 marketing strategies in the context of an online CME cultural competence curriculum (www.c-comp.org). In an interrupted time-series quasi-experimental design, 2 marketing strategies were tested: (1) wide dissemination to relevant organizations over a period of approximately 4 months, and (2) Internet paid search using Google Ads (5 consecutive 8-week periods--control 1, cultural/CME advertisement, control 2, hypertension/ content advertisement, control 3). Outcome measures were CME credit requests, Web traffic (visits per day, page views, pages viewed per visit), and cost. Overall, the site was visited 19,156 times and 78,160 pages were viewed. During the wide dissemination phase, the proportion of visits requesting CME credit decreased between the first (5.3%) and second (3.3%) halves of this phase (p = .04). During the Internet paid search phase, the proportion of visits requesting CME credit was highest during the cultural/CME advertisement period (control 1, 1.4%; cultural/CME ad, 4.3%; control 2, 1.5%; hypertension/content ad, 0.6%; control 3, 0.8%; p advertisement periods. The incremental cost for the cultural advertisement per CME credit requested was US $0.64. Internet advertisement focusing on cultural competence and CME was associated with about a threefold increase in requests for CME credit at an incremental cost of under US $1; however, Web traffic changes were independent of the advertisement strategy. Copyright © 2011 The Alliance for Continuing Medical Education, the Society for Academic Continuing Medical Education, and the Council on CME, Association for Hospital Medical

  20. Transforming Markets, Increasing Access : Early Lessons on Base-of-the-Pyramid Market Development in Sanitation

    OpenAIRE

    Danielle Pedi; Will Davies

    2013-01-01

    The four billion global consumers at the base of the pyramid (BOP) - those earning less than two dollars a day - are increasingly recognized by the private sector as a major untapped market segment. The sanitation industry is no exception. Across sub-Saharan Africa, more than half of the population lives without access to minimum levels of improved sanitation. Beyond the reach of urban sew...

  1. PEMBUATAN SISTEM INFORMASI MULTILEVEL MARKETING (MLM BERBASIS WEB STUDI KASUS PADA PT. MEDIDERMA INDONESIA

    Directory of Open Access Journals (Sweden)

    Johny Suhartanto

    2005-01-01

    Full Text Available Multilevel Marketing (MLM is a marketing method that sells the product directly to the customers. And this method has been booming in Indonesia at this moment. MLM itself is a directly selling system through marketing program conformed more than one level, where the trading partner can get selling commission and bonus from the result of selling goods or services those did by itself and the members of network inside their own group. PT. Mediderma Indonesia is a firm which imports consumer goods from Europe. This firm uses MLM to sell their products and the distributor might come from any cities in Indonesia. Now, to get information about the product and the growth of member's network, a member must come or call the branch of the firm. As a result, every member will feel difficult to get the new information about their network and bonus which they get every month. Therefore, this research will develop a web site that can be accessed 24 hours through internet by the members. As a result, the members will get their information they need easier every time. Based on the evaluation of the facilities that are available for members and administrator and the system developed, it can be concluded that the whole system work properly and ready to be used. From the result of questionnaire, the implementation has gained 85,243 % for member's satisfaction and 85 % for administrator's satisfaction. Abstract in Bahasa Indonesia : Multilevel Marketing (MLM merupakan suatu metode pemasaran Direct Selling yang sedang berkembang di Indonesia akhir-akhir ini. MLM sendiri adalah sistem penjualan langsung melalui program pemasaran berbentuk lebih dari satu tingkat, dimana mitra usaha mendapat komisi penjualan dan bonus penjualan dari hasil penjualan barang/jasa yang dilakukannya sendiri dan anggota jaringan di dalam kelompoknya. PT. Mediderma Indonesia adalah sebuah perusahaan yang mengimpor barang-barang kebutuhan sehari-hari dari Eropa. Perusahaan ini menggunakan

  2. The discourses of marketing and development: towards ‘critical transformative marketing research’

    DEFF Research Database (Denmark)

    Tadajewski, Mark; Chelekis, Jessica; DeBerry-Spence, Benet

    2014-01-01

    for an appreciation of paradigm plurality to encourage TCR scholars to adopt a multiple paradigmatic approach as part of a three-pronged strategy that encompasses an initial ‘provisional moral agnosticism’. As part of this stance, we argue that scholars should value the insights provided by multiple paradigms......, turning each paradigmatic lens sequentially on to the issue of the relationship between marketing, development and consumer well-being. After having scrutinised these issues using multiple perspectives, scholars can then decide whether to pursue TCR-led activism. The final strategy that we identify...

  3. Vaping versus JUULing: how the extraordinary growth and marketing of JUUL transformed the US retail e-cigarette market.

    Science.gov (United States)

    Huang, Jidong; Duan, Zongshuan; Kwok, Julian; Binns, Steven; Vera, Lisa E; Kim, Yoonsang; Szczypka, Glen; Emery, Sherry L

    2018-05-31

    While national surveys showed declines in e-cigarette use in the USA between 2015 and 2016, recent reports indicate that JUUL, a sleekly designed e-cigarette that looks like a USB drive, is increasingly being used by youth and young adults. However, the extent of JUUL's growth and its marketing strategy have not been systematically examined. A variety of data sources were used to examine JUUL retail sales in the USA and its marketing and promotion. Retail store scanner data were used to capture the retail sales of JUUL and other major e-cigarette brands for the period 2011-2017. A list of JUUL-related keywords was used to identify JUUL-related tweets on Twitter; to identify JUUL-related posts, hashtags and accounts on Instagram and to identify JUUL-related videos on YouTube. In the short 3-year period 2015-2017, JUUL has transformed from a little-known brand with minimum sales into the largest retail e-cigarette brand in the USA, lifting sales of the entire e-cigarette category. Its US$150 million retail sales in the last quarter of 2017 accounted for about 40% of e-cigarette retail market share. While marketing expenditures for JUUL were moderate, the sales growth of JUUL was accompanied by a variety of innovative, engaging and wide-reaching campaigns on Twitter, Instagram and YouTube, conducted by JUUL and its affiliated marketers. The discrepancies between e-cigarette sales data and the prevalence of e-cigarette use from surveys highlight the challenges in tracking and understanding the use of new and emerging tobacco products. In a rapidly changing media environment, where successful and influential marketing campaigns can be conducted on social media at little cost, marketing expenditures alone may not fully capture the influence, reach and engagement of tobacco marketing. © Article author(s) (or their employer(s) unless otherwise stated in the text of the article) 2018. All rights reserved. No commercial use is permitted unless otherwise expressly granted.

  4. Is the Web Marketing Mix Sustainable in China? The Mediation Effect of Dynamic Trust

    Directory of Open Access Journals (Sweden)

    Yongrok Choi

    2015-10-01

    Full Text Available Trust plays an important role between companies and customers in the online shopping environment because of the anonymous transaction environment and the advantage of virtual property. The most rapidly developing trend in Chinese e-business may come from Guanxi, a Chinese term for social trust. In this study, we define Guanxi as the dynamic trust process in the social decisions or activities of the Chinese. With increasing global attention on the outstanding development of Chinese e-business, it would be worthwhile to analyze the dynamic trust process of social e-commerce customers in close combination with the social network. The statistical results obtained using structural equation modeling (SEM show the importance of trust in a social e-commerce context. The direct positive relationship between the components of the web marketing mix and purchase intention is partially mediated by initial trust and ongoing trust, while initial trust only partially affects purchase intention through ongoing trust.

  5. Power-law behaviour evaluation from foreign exchange market data using a wavelet transform method

    Science.gov (United States)

    Wei, H. L.; Billings, S. A.

    2009-09-01

    Numerous studies in the literature have shown that the dynamics of many time series including observations in foreign exchange markets exhibit scaling behaviours. A simple new statistical approach, derived from the concept of the continuous wavelet transform correlation function (WTCF), is proposed for the evaluation of power-law properties from observed data. The new method reveals that foreign exchange rates obey power-laws and thus belong to the class of self-similarity processes.

  6. Power-law behaviour evaluation from foreign exchange market data using a wavelet transform method

    Energy Technology Data Exchange (ETDEWEB)

    Wei, H.L., E-mail: w.hualiang@sheffield.ac.u [Department of Automatic Control and Systems Engineering, the University of Sheffield, Mappin Street, Sheffield, S1 3JD (United Kingdom); Billings, S.A., E-mail: s.billings@sheffield.ac.u [Department of Automatic Control and Systems Engineering, the University of Sheffield, Mappin Street, Sheffield, S1 3JD (United Kingdom)

    2009-09-07

    Numerous studies in the literature have shown that the dynamics of many time series including observations in foreign exchange markets exhibit scaling behaviours. A simple new statistical approach, derived from the concept of the continuous wavelet transform correlation function (WTCF), is proposed for the evaluation of power-law properties from observed data. The new method reveals that foreign exchange rates obey power-laws and thus belong to the class of self-similarity processes.

  7. South Korea's aid to North Korea's transformation process: Social market perspective

    OpenAIRE

    Jang, Tae-seok

    2007-01-01

    South Korea's aid to North Korea is deviated from the international trend in development aid. As a stylized fact, we find that South Korea's policy keeping economic relationship with North Korea was inconsistent and ineffective during the last decade. Since South Korea played a major role in promoting economic transformation process in North Korea, perspectives from social market economy, open economy, stabilization, and investment in infrastructure provide insights in dealing with developmen...

  8. Power-law behaviour evaluation from foreign exchange market data using a wavelet transform method

    International Nuclear Information System (INIS)

    Wei, H.L.; Billings, S.A.

    2009-01-01

    Numerous studies in the literature have shown that the dynamics of many time series including observations in foreign exchange markets exhibit scaling behaviours. A simple new statistical approach, derived from the concept of the continuous wavelet transform correlation function (WTCF), is proposed for the evaluation of power-law properties from observed data. The new method reveals that foreign exchange rates obey power-laws and thus belong to the class of self-similarity processes.

  9. US HPWH Market Transformation: Where We've Been and Where to Go Next

    Energy Technology Data Exchange (ETDEWEB)

    Butzbaugh, Joshua B.; Sandahl, Linda J.; Baechler, Michael C.

    2018-01-18

    Water heating is the second largest energy end use in the U.S. residential sector, accounting for approximately 17% of U.S. residential energy consumption. Heat pump water heaters (HPWH) consume 60% less energy than conventional electric-resistance water heaters. However, HPWHs presently make up just 1% of all electric water heaters sold in the residential sector. If market penetration doesn’t increase, there is a possibility that major water heater manufacturers will decrease investment in their HPWH product lines and eventually discontinue their HPWH models. Both market barriers and technology limitations have prevented market adoption in the past. However, through cooperation between manufacturers and the energy efficiency community, technological barriers have decreased in importance. The U.S. Department of Energy (DOE), in partnership with National Laboratories, industry, and the energy efficiency community, is undertaking a national initiative with the intent to increase U.S. market penetration of HPWHs. This paper will serve as an important historical reference on HPWH commercialization and market transformation efforts in the U.S., as well as provide a detailed analysis of market opportunities and offer next steps via DOE’s national initiative.

  10. Intermediaries in agro-food networks in Turkey: How middlemen respond to transforming food market structures

    Directory of Open Access Journals (Sweden)

    Appel, Alexandra

    2014-09-01

    Full Text Available Traditional wholesale intermediaries in the fresh fruit and vegetable segment tend to get expendable in markets with an increasing demand for traceability and for the fulfilment of quality and hygiene standards. The demand for these specifications is usually induced by transnational retail corporations that enter new market environments. This is also the case for Turkey, where since 2010 trade with fresh fruit and vegetable products can be conducted outside wholesale markets. Dualistic structures in accordance with socio-economic realities have emerged and the reactions of intermediaries towards these transformations vary between strategies of resilience and reworking. Therefore completely new purchasing channels emerge, whereby at the same time long-established trading patterns remain important to supply all groups of the society. This article is based on interviews conducted in Turkey.

  11. Internet food marketing strategies aimed at children and adolescents: a content analysis of food and beverage brand web sites.

    Science.gov (United States)

    Weber, Kristi; Story, Mary; Harnack, Lisa

    2006-09-01

    Americans are spending an increasing amount of time using "new media" like the Internet. There has been little research examining food and beverage Web sites' content and marketing practices, especially those that attract children and adolescents. The purpose of this study was to conduct a content analysis of food- and beverage-brand Web sites and the marketing techniques and advertising strategies present on these sites. The top five brands in eight food and beverage categories, 40 brands in total, were selected based on annual sales data from Brandweek magazine's annual "Superbrands" report. Data were collected using a standardized coding form. The results show a wide variety of Internet marketing techniques and advertising strategies targeting children and adolescents. "Advergaming" (games in which the advertised product is part of the game) was present on 63% of the Web sites. Half or more of the Web sites used cartoon characters (50%) or spokescharacters (55%), or had a specially designated children's area (58%) with a direct link from the homepage. With interactive media still in its developmental stage, there is a need to develop safeguards for children. Food and nutrition professionals need to advocate for responsible marketing techniques that will support the health of children.

  12. Web Based Interactive Software in International Business: The Case of the Global Market Potential System Online (GMPSO[C])

    Science.gov (United States)

    Janavaras, Basil J.; Gomes, Emanuel; Young, Richard

    2008-01-01

    This paper seeks to confirm whether students using the Global Market Potential System Online (GMPSO) web based software, (http://globalmarketpotential.com), for their class project enhanced their knowledge and understanding of international business. The challenge most business instructors and practitioners face is to determine how to bring the…

  13. Marketing Medical Education: An Examination of Recruitment Web Sites for Traditional and Combined-Degree M.D. Programs

    Science.gov (United States)

    Schneider, Roberta L.

    2004-01-01

    The Internet has the potential to reshape college recruiting; however, little research has been done to see the impact of the Internet on marketing graduate programs, including medical schools. This paper explores the Web sites of 20 different medical schools, including traditional four-year and bachelor's-M.D. degree programs, to ascertain…

  14. Transforming Pedagogies:
Integrating 21st Century Skills And Web 2.0 Technology

    Directory of Open Access Journals (Sweden)

    Shelia Y. TUCKER

    2014-01-01

    Full Text Available According to (P21, Partnership for 21st Century Skills (n.d., unless the gap is bridged between how students learn and how they live, today’s education system will face irrelevance. The way people work and live has been transformed by demographic, economic, political, technological, and informational forces. Schools must adapt to these changing conditions in order to thrive. Students must be equipped to live in a multifaceted, multitasking, technology-driven world. And, regardless of their economic background, we must also ensure that all students have equal access to this new technological world. Collaborative learning theory which is connected to constructivism pedagogy requires students to work together to solve problems. Students need lifelong learning skills i.e., communication and information skills, problem-solving and thinking skills, and interpersonal and self-directional skills. The challenge becomes to deliberately incorporate learning skills into classrooms strategically and broadly. In this digital age, students must learn to use tools essential to everyday life and workplace productivity. They live in a world of almost unlimited streams of profound information, difficult choices and enormous opportunity. Teachers can create a 21st century context for learning by taking students out into the world, by bringing the world into the classroom, and by creating opportunities for students to collaboratively interact with each other (Learning for the, n.d.. One way of accomplishing this task is by employing the use of the Internet to connect Web 2.0 technology and 21st century skills. These skills are essential due to increased global competition, rising workforce capabilities, and accelerated technological change (Learning for the, n.d..

  15. A Transforming Electricity System: Understanding the Interactions Between Clean Energy Technologies, Markets, and Policies

    Science.gov (United States)

    Mooney, David

    The U.S. electricity system is currently undergoing a dramatic transformation. State-level renewable portfolio standards, abundant natural gas at low prices, and rapidly falling prices for wind and solar technologies are among the factors that have ushered in this transformation. With objective, rigorous, technology-neutral analysis, NREL aims to increase the understanding of energy policies, markets, resources, technologies, and infrastructure and their connections with economic, environmental, and security priorities. The results of these analyses are meant to inform R&D, policy, and investment decisions as energy-efficient and renewable energy technologies advance from concept to commercial application to market penetration. This talk will provide an overview of how NREL uses high-fidelity data, deep knowledge of energy technology cost and performance, and advanced models and tools to provide the information needed to ensure this transformation occurs economically, while maintaining system reliability. Examples will be explored and will include analysis of tax credit impacts on wind and solar deployment and power sector emissions, as well as analysis of power systems operations in the Eastern Interconnection under 30% wind and solar penetration scenarios. Invited speaker number 47185.

  16. From institutional segmentation to market fragmentation: Institutional transformation and the shifting stratification order in urban China.

    Science.gov (United States)

    Zhao, Wei; Zhou, Xueguang

    2017-03-01

    Focusing on the changing roles of organizations, this study develops an institutional framework to examine the shifting stratification order since the mid-1990s in urban China. We argue that, after the mid-1990s, the Chinese state led a dual process of institutional transformation. On the one hand, the state dismantled the socialist redistributive system and broke down institutional segmentation based on organizational ownership and bureaucratic rank. On the other hand, the state developed different markets with various paces and strategies, resulting in fragmented market environments. In this context, reformed organizations interacted with heterogeneous market conditions to exert different impacts on multiple dimensions of social inequality. We draw empirical evidence from two national survey data collected in 1994 and 2003 during a critical period. Our findings show that the foundation of the stratification order has shifted from institutional segmentation to market fragmentation in urban China. This study calls for substantive institutional analysis to better understand the intricate landscape of social inequality in transitional economies. Copyright © 2016 Elsevier Inc. All rights reserved.

  17. An investigation of document aesthetics for web-to-print repurposing of small-medium business marketing collateral

    Science.gov (United States)

    Allebach, J. P.; Ortiz Segovia, Maria; Atkins, C. Brian; O'Brien-Strain, Eamonn; Damera-Venkata, Niranjan; Bhatti, Nina; Liu, Jerry; Lin, Qian

    2010-02-01

    Businesses have traditionally relied on different types of media to communicate with existing and potential customers. With the emergence of the Web, the relation between the use of print and electronic media has continually evolved. In this paper, we investigate one possible scenario that combines the use of the Web and print. Specifically, we consider the scenario where a small- or medium-sized business (SMB) has an existing web site from which they wish to pull content to create a print piece. Our assumption is that the web site was developed by a professional designer, working in conjunction with the business owner or marketing team, and that it contains a rich assembly of content that is presented in an aesthetically pleasing manner. Our goal is to understand the process that a designer would follow to create an effective and aesthetically pleasing print piece. We are particularly interested to understand the choices made by the designer with respect to placement and size of the text and graphic elements on the page. Toward this end, we conducted an experiment in which professional designers worked with SMBs to create print pieces from their respective web pages. In this paper, we report our findings from this experiment, and examine the underlying conclusions regarding the resulting document aesthetics in the context of the existing design, and engineering and computer science literatures that address this topic

  18. Online promotion a must for hospital marketing professionals. Employ tactics to ensure your Web site is working to build your brand.

    Science.gov (United States)

    Anderson, Eric

    2007-01-01

    Maintaining an online presence and more effectively executing Web-based marketing strategies can help you better target consumers and increase brand recognition, says Eric Anderson, director of agency services at interactive marketing agency White Horse in Portland, OR. With consumers heading to the Internet for health information now more than ever, it's in your best interest to not only have a well-designed, user-friendly Web site, but also to take advantage of the Internet's capabilities with blogs and microsites.

  19. Volatility forecasting with the wavelet transformation algorithm GARCH model: Evidence from African stock markets

    Directory of Open Access Journals (Sweden)

    Mohd Tahir Ismail

    2016-06-01

    Full Text Available The daily returns of four African countries' stock market indices for the period January 2, 2000, to December 31, 2014, were employed to compare the GARCH(1,1 model and a newly proposed Maximal Overlap Discreet Wavelet Transform (MODWT-GARCH(1,1 model. The results showed that although both models fit the returns data well, the forecast produced by the GARCH(1,1 model underestimates the observed returns whereas the newly proposed MODWT-GARCH(1,1 model generates an accurate forecast value of the observed returns. The results generally showed that the newly proposed MODWT-GARCH(1,1 model best fits returns series for these African countries. Hence the proposed MODWT-GARCH should be applied on other context to further verify its validity.

  20. Social Media Marketing: Challenges and Opportunities in the Web 2.0 Marketplace

    NARCIS (Netherlands)

    Constantinides, Efthymios; Lin, A.; Foster, J.; Scifleet, P.

    2013-01-01

    The present stage in the evolution of the Internet, commonly called Web 2.0, has revolutionized the way people communicate, interact, and share information and has radically changed the way customers search for and buy products. The increasing adoption of Web 2.0 applications and technologies has

  1. Evaluating direct energy savings and market transformation effects: A decade of technical design assistance in the northwestern USA

    International Nuclear Information System (INIS)

    Van Den Wymelenberg, Kevin; Brown, G.Z.; Burpee, Heather; Djunaedy, Ery; Gladics, Gunnar; Kline, Jeff; Loveland, Joel; Meek, Christopher; Thimmanna, Harshana

    2013-01-01

    This paper documents the direct energy savings and energy efficiency market transformation impacts of a multi-state design assistance program in the northwestern US. The paper addresses four specific aims. (1) It provides a conservative and justified estimate of the direct energy savings associated with design assistance activities of a market transformation program from 2001 to 2010. (2) It provides a rigorous methodology to evaluate direct energy savings associated with design assistance market transformation programs. (3) It provides a low-cost replicable method to predict energy savings in new buildings by evaluating the integrated design process. (4) It provides quantitative indicators useful for estimating indirect energy savings from market transformation. Applying the recommended analysis method and assuming a 12-year measure life, the direct energy savings of the population (626 buildings; 51,262,000 ft 2 ) is estimated as 45.3 aMW (average megawatts) (electric), and 265,738.089 therms (non-electric). If the entire program budget were divided into the electric savings only, the Lab Network cost per kWh saved ranged from $0.0016 to $0.003 using the recommended method and $0.0092/kWh using the most conservative method. These figures do not isolate contextual influences or represent total resource cost. Statistically significant correlations (r 2 =0.1−0.3) between integrated design scores and energy savings are reported. - Highlights: ► Estimated direct energy savings of a market transformation program are presented. ► A methodology to evaluate energy savings from multiple baselines is documented. ► Level of integrated design can be used to estimate energy savings in new buildings. ► Quantitative evaluation indicators of efficiency market transformation are provided. ► Electric energy saved from design assistance costs between $0.0016 and $0.0092/kWh.

  2. Transforming the energy efficiency market in California: Key findings, lessons learned and future directions from California's market effects studies

    International Nuclear Information System (INIS)

    Vine, Edward

    2013-01-01

    In the last three years, the California Institute for Energy and Environment (CIEE), along with the California Public Utilities Commission (CPUC), managed three market effects studies that were funded by the CPUC. This paper summarizes the key findings from these studies that focused on compact fluorescent lamps (CFLs), residential new construction (RNC), and high bay lighting (HBL), with a particular focus on changes to California's market effects evaluation protocol and lessons learned during the evaluation of market effects. This paper also summarizes the key results from a survey that was conducted by CIEE in February 2011 to determine what additional studies should be conducted in the evaluation of market effects. - Highlights: • We summarize three market effects studies and provide lessons learned. • Collect baseline market data as early as possible and throughout program lifecycle. • Estimate market effects throughout a program's lifecycle. • Require hypothesis testing as part of the evaluation. • Include elements of market effects evaluation in other program evaluations

  3. RacerGISOnline: Enhancing Learning in Marketing Classes with Web-Based Business GIS

    Science.gov (United States)

    Miller, Fred L.; Mangold, W. Glynn; Roach, Joy; Brockway, Gary; Johnston, Timothy; Linnhoff, Stefan; McNeely, Sam; Smith, Kathy; Holmes, Terence

    2014-01-01

    Geographic Information Systems (GIS) offer geospatial analytical tools with great potential for applications in marketing decision making. However, for various reasons, the rate of adoption of these tools in academic marketing programs has lagged behind that of marketing practitioners. RacerGISOnline is an innovative approach to integrating these…

  4. When brands come to life: experimental research on the vividness effect of Virtual Reality in transformational marketing communications

    OpenAIRE

    Van Kerrebroeck, Helena; Brengman, Malaika; Willems, Kim

    2017-01-01

    Mobile Virtual Reality provides a gateway for marketers to innovatively reach consumers. This study examines the impact of Virtual Reality in the context of transformational brand experience appeals, focussing specifically on the determining role of vividness. A three-dimensional conceptual framework is presented, offering a systematic review of the literature on vividness effects in marketing communications, revealing the major gap that most available studies only focus on informational mess...

  5. Market transformation opportunities for emerging dynamic facade and dimmable lighting control systems

    Energy Technology Data Exchange (ETDEWEB)

    Lee, Eleanor S.; Selkowitz, Stephen E.; Hughes, Glenn D.; Thurm, David A.

    2004-06-04

    Automated shading and daylighting control systems have been commercially available for decades. The new challenge is to provide a fully functional and integrated fagade and lighting system that operates appropriately for all environmental conditions and meets a range of occupant subjective desires and objective performance requirements. These rigorous performance goals must be achieved with solutions that are cost effective and can operate over long periods with minimal maintenance. It will take time and effort to change the marketplace for these technologies and practices, particularly in building a series of documented success stories, and driving costs and risks to much lower levels at which their use becomes the norm. In recent years, the architectural trend toward highly-transparent all-glass buildings presents a unique challenge and opportunity to advance the market for emerging, smart, dynamic window and dimmable daylighting control technologies. We believe it is possible to accelerate product market transformation by developing projects where technical advances and the interests of motivated manufacturers and innovative owners converge. In this paper we present a case study example that explains a building owner's decision-making process to use dynamic window and dimmable daylighting controls. The case study project undertaken by a major building owner in partnership with a buildings R&D group was designed explicitly to use field test data in conjunction with the market influence of a major landmark building project in New York City to stimulate change in manufacturers' product offerings. Preliminary observations on the performance of these systems are made. A cost model that was developed with the building owner is explained.

  6. Nielsen PrimeLocation Web/Desktop: Assessing and GIS Mapping Market Area

    Data.gov (United States)

    Social Security Administration — Nielsen PrimeLocation Web and Desktop Software Licensed for Internal Use only: Pop-Facts Demographics Database, Geographic Mapping Data Layers, Geo-Coding locations.

  7. Black carbon inclusive multichemical modeling of PBDE and PCB biomagnification and -transformation in estuarine food webs.

    Science.gov (United States)

    Di Paolo, Carolina; Gandhi, Nilima; Bhavsar, Satyendra P; Van den Heuvel-Greve, Martine; Koelmans, Albert A

    2010-10-01

    Bioavailability and bioaccumulation of polybrominated diphenylethers (PBDEs) are affected by adsorption on black carbon (BC) and metabolism in biota, respectively. Recent studies have addressed these two processes separately, illustrating their importance in assessing contaminant dynamics. In order to properly examine biomagnification of polychlorinated biphenyls (PCBs) and PBDEs in an estuarine food-web, here we set up a black carbon inclusive multichemical model. A dual domain sorption model, which accounted for sorption to organic matter (OM) and black carbon (BC), was used to estimate aqueous phase concentrations from the measured chemical concentrations in suspended solids. We adapted a previously published multichemical model that tracks the movement of a parent compound and its metabolites in each organism and within its food web. First, the model was calibrated for seven PCB congeners assuming negligible metabolism. Subsequently, PBDE biomagnification was modeled, including biotransformation and bioformation of PBDE congeners, keeping the other model parameters the same. The integrated model was capable of predicting trophic magnification factors (TMF) within error limits. PBDE metabolic half-lives ranged 21-415 days and agreed to literature data. The results showed importance of including BC as an adsorbing phase, and biotransformation and bioformation of PBDEs for a proper assessment of their dynamics in aquatic systems.

  8. USING ONLINE MARKETING TO INCREASE PARTICIPATION IN A WEB-BASED CONTINUING MEDICAL EDUCATION CULTURAL COMPETENCE CURRICULUM

    Science.gov (United States)

    Estrada, Carlos A.; Krishnamoorthy, Periyakaruppan; Smith, Ann; Staton, Lisa; Korf, Michele J.; Allison, Jeroan J.; Houston, Thomas K.

    2012-01-01

    Introduction CME providers may be interested in identifying effective marketing strategies to direct users to specific content. The use of online advertisements to recruit participants for clinical trials, public health programs, and Continuing Medical Education (CME) has been shown to be effective in some but not all studies. The purpose of this study was to compare the impact of two marketing strategies in the context of an online CME cultural competence curriculum (www.c-comp.org). Methods In an interrupted time-series quasi-experimental design, two marketing strategies were tested: a) wide dissemination to relevant organizations over a period of approximately four months, and b) Internet paid search using Google Ads (five consecutive eight-week periods--control 1, cultural/ CME advertisement, control 2, hypertension/ content advertisement, control 3). Outcome measures were CME credit requests, Web traffic (visits per day, page views, pages viewed per visit), and cost. Results Overall, the site was visited 19,156 times and 78,160 pages were viewed. During the wide dissemination phase, the proportion of visits requesting CME credit decreased between the first (5.3%) and second halves (3.3%) of this phase (p= .04). During the Internet paid search phase, the proportion of visits requesting CME credit was highest during the cultural/ CME advertisement period (control 1, 1.4%; cultural/CME ad, 4.3%; control 2, 1.5%; hypertension/content ad, 0.6%; control 3, 0.8%; p<.001). All measures of Web traffic changed during the Internet paid search phase (p<.01); however, changes were independent of the advertisement periods. The incremental cost for the cultural advertisement per CME credit requested was $0.64US. Discussion Internet advertisement focusing on cultural competence and CME was associated with about a three-fold increase in requests for CME credit at an incremental cost of under $1; however, Web traffic changes were independent of the advertisement strategy. PMID

  9. Public sector leadership: Transforming the market for efficient products and services

    Energy Technology Data Exchange (ETDEWEB)

    Harris, Jeffrey [Lawrence Berkeley National Laboratory, CA (United States); Aebischer, Bernard [Swiss Federal Inst. of Technology, Zurich (Switzerland); Glickman, Joan [Federal Energy Management Program, Washington, DC (United States); Magnin, Gerard [Energie-Cites, Besancon (France); Meier, Alan [International Energy Agency, Paris (France); Viegand, Jan [Jan Viegand Analysis and Information, Copenhagen (Denmark)

    2005-07-01

    The public sector represents a significant share of all economic activity (15-25%) in Europe's industrial and transition economies. Government agencies, often the largest energy users and the biggest buyers of energy-using equipment, have significant potential to reduce energy use in their facilities and operations, while also saving taxpayer dollars and avoiding emissions of air pollutants and greenhouse gases. Public sector leadership can be the first step toward market transformation, as government creates entry markets and sets an example for other sectors to adopt efficient technologies and practices. While public sector energy efficiency has not been highlighted in EU or IEA policy compilations, many government agencies from the national to the municipal level have acted to reduce their own energy use, stimulate market demand, and provide an example to others through intergovernmental networking. Several EU projects have addressed the use of government buying power to help commercialize new technologies and to increase the market share of efficient appliances. However, additional steps are needed in order to establish public sector energy efficiency as a core element of energy and climate change policy in Europe. Based on a selected review of public sector energy efficiency activities in the EU we define five program categories: Policies and targets (energy/cost savings; pollution/CO{sub 2} reductions; measurement and verification; tracking and reporting); Public buildings (energy-saving retrofit and operation of existing facilities, as well as sustainability in new construction); Energy-efficient government procurement; Efficiency and renewable energy use in public infrastructure (transit, roads, water, and other public services); Information, training, incentives, and recognition of leadership by agencies and individuals; We discuss examples of program success, lessons learned, and future initiatives to strengthen these activities through increased

  10. Public sector leadership: Transforming the market for efficient products and services

    International Nuclear Information System (INIS)

    Harris, Jeffrey; Aebischer, Bernard; Glickman, Joan; Magnin, Gerard; Meier, Alan; Viegand, Jan

    2005-01-01

    The public sector represents a significant share of all economic activity (15-25%) in Europe's industrial and transition economies. Government agencies, often the largest energy users and the biggest buyers of energy-using equipment, have significant potential to reduce energy use in their facilities and operations, while also saving taxpayer dollars and avoiding emissions of air pollutants and greenhouse gases. Public sector leadership can be the first step toward market transformation, as government creates entry markets and sets an example for other sectors to adopt efficient technologies and practices. While public sector energy efficiency has not been highlighted in EU or IEA policy compilations, many government agencies from the national to the municipal level have acted to reduce their own energy use, stimulate market demand, and provide an example to others through intergovernmental networking. Several EU projects have addressed the use of government buying power to help commercialize new technologies and to increase the market share of efficient appliances. However, additional steps are needed in order to establish public sector energy efficiency as a core element of energy and climate change policy in Europe. Based on a selected review of public sector energy efficiency activities in the EU we define five program categories: Policies and targets (energy/cost savings; pollution/CO 2 reductions; measurement and verification; tracking and reporting); Public buildings (energy-saving retrofit and operation of existing facilities, as well as sustainability in new construction); Energy-efficient government procurement; Efficiency and renewable energy use in public infrastructure (transit, roads, water, and other public services); Information, training, incentives, and recognition of leadership by agencies and individuals; We discuss examples of program success, lessons learned, and future initiatives to strengthen these activities through increased recognition

  11. IL MUSEO SALINAS, PARADOSSO DEL WEB MARKETING CULTURALE La comunicazione archeologica ai tempi dei social media, a museo chiuso

    Directory of Open Access Journals (Sweden)

    Elisa Bonacini

    2016-11-01

    Full Text Available The aim of this paper is to offer the case study of the archaeological museum Antonino Salinas in Palermo, that - closed for many years for the restoration of the architectural complex that houses it, the seventeenth-century Olivella’ s House of the Philippine Fathers - has invented new strategies of the archaeological communication on the social media. After two years, waiting for its reopening, the museum has been able to create a real brand and to renovate the museum’s reputation. The solutions adopted by the Museum could “inspire” other institutions to adopt those web marketing cultural strategies.

  12. MARKET ORIENTATION IN DIGITAL ENTREPRENEURSHIP: ADVANTAGES AND CHALLENGES IN A WEB 2.0 NETWORKED WORLD

    OpenAIRE

    NEIL HAIR; LYLE R. WETSCH; CLYDE EIRÍKUR HULL; VICTOR PEROTTI; YU-TING CAISY HUNG

    2012-01-01

    Strong market orientation is essential to firm success. In the diverse and dynamic digital environment, a strong market orientation philosophy is even more important to the digital entrepreneur. We explore the advantages and challenges that the networked world offers the market-oriented digital entrepreneur. In particular, we examine the role of electronic community and communication and how successful digital entrepreneurs takes advantage of electronic community technologies to facilitate mo...

  13. Pembuatan Sistem Informasi Multilevel Marketing (MLM) Berbasis Web Studi Kasus Pada PT. Mediderma Indonesia

    OpenAIRE

    Suhartanto, Johny; Soedjianto, Felicia; Budhi, Gregorius Satia

    2005-01-01

    Multilevel Marketing (MLM) is a marketing method that sells the product directly to the customers. And this method has been booming in Indonesia at this moment. MLM itself is a directly selling system through marketing program conformed more than one level, where the trading partner can get selling commission and bonus from the result of selling goods or services those did by itself and the members of network inside their own group. PT. Mediderma Indonesia is a firm which imports consumer go...

  14. The New Rule Paradigm Shift: Transforming At-Risk Programs by Matching Business Archetypes Strategies in the Global Market

    Science.gov (United States)

    Stark, Paul S.

    2007-01-01

    The challenge was given to transform aviation-related programs to keep them from being eliminated. These programs were to be discontinued due to enrollment declines, costs, legislative mandates, lack of administrative support, and drastic state budget reductions. The New Rule was a paradigm shift of focus to the global market for program…

  15. Marketing digital como estrategia de promoción y venta : Caso sitio web Escuela de Postgrado de Marketing Internacional

    OpenAIRE

    Salamanca Salamanca, Carolina

    2011-01-01

    Se muestra cómo en la nueva era digital aparecen nuevos canales de promoción y venta de bienes y servicios tales como el Marketing Digital. Se describe en qué consiste, conceptos de tecnología relacionados y un paso a paso para identificar cuál sería la mejor estrategia y cómo elegir el canal indicado. Facultad de Ciencias Económicas

  16. Transforming gender relations through the market: Smallholder milk market participation and women's intra-household bargaining power in Ethiopia

    NARCIS (Netherlands)

    Lenjiso, B.M.; Ruben, R.; Smits, J.P.J.M.

    2016-01-01

    We study the relationship between smallholder milk market participation and women's intra-household bargaining position in Ethiopia, using a quasi-experiment and propensity score matching. In market participant households, milk income is higher and its control has shifted from women to men. Our data

  17. Consumer-driven healthcare marketing: using the web to get up close and personal.

    Science.gov (United States)

    Rooney, Keila

    2009-01-01

    This essay examines the emergence of consumer-driven healthcare marketing, including its operational definition, how it has been used in the past, and how it has evolved. Specifically, marketing practices in other industries are inspected to understand the factors that have contributed to their successes and to determine the relevance of these efforts to healthcare marketing. The advantages of new, technology-enabled marketing opportunities are considered as well, such as stealth ads, blogs, podcasts, and corporate participation in social networks. The implications of the regulation on healthcare websites, along with the work-around strategies used, are analyzed. Lastly, the essay submits recommendations for the healthcare executive when implementing a consumer-driven healthcare marketing plan.

  18. Transformation

    DEFF Research Database (Denmark)

    Bock, Lars Nicolai

    2011-01-01

    Artiklen diskuterer ordet "transformation" med udgangspunkt i dels hvorledes ordet bruges i arkitektfaglig terminologi og dels med fokus på ordets potentielle indhold og egnethed i samme teminologi.......Artiklen diskuterer ordet "transformation" med udgangspunkt i dels hvorledes ordet bruges i arkitektfaglig terminologi og dels med fokus på ordets potentielle indhold og egnethed i samme teminologi....

  19. TRANSFORMATION

    Energy Technology Data Exchange (ETDEWEB)

    LACKS,S.A.

    2003-10-09

    Transformation, which alters the genetic makeup of an individual, is a concept that intrigues the human imagination. In Streptococcus pneumoniae such transformation was first demonstrated. Perhaps our fascination with genetics derived from our ancestors observing their own progeny, with its retention and assortment of parental traits, but such interest must have been accelerated after the dawn of agriculture. It was in pea plants that Gregor Mendel in the late 1800s examined inherited traits and found them to be determined by physical elements, or genes, passed from parents to progeny. In our day, the material basis of these genetic determinants was revealed to be DNA by the lowly bacteria, in particular, the pneumococcus. For this species, transformation by free DNA is a sexual process that enables cells to sport new combinations of genes and traits. Genetic transformation of the type found in S. pneumoniae occurs naturally in many species of bacteria (70), but, initially only a few other transformable species were found, namely, Haemophilus influenzae, Neisseria meningitides, Neisseria gonorrheae, and Bacillus subtilis (96). Natural transformation, which requires a set of genes evolved for the purpose, contrasts with artificial transformation, which is accomplished by shocking cells either electrically, as in electroporation, or by ionic and temperature shifts. Although such artificial treatments can introduce very small amounts of DNA into virtually any type of cell, the amounts introduced by natural transformation are a million-fold greater, and S. pneumoniae can take up as much as 10% of its cellular DNA content (40).

  20. "Spice," "kryptonite," "black mamba": an overview of brand names and marketing strategies of novel psychoactive substances on the web.

    Science.gov (United States)

    Corazza, Ornella; Valeriani, Giuseppe; Bersani, Francesco Saverio; Corkery, John; Martinotti, Giovanni; Bersani, Giuseppe; Schifano, Fabrizio

    2014-01-01

    Abstract Introduction: Novel Psychoactive Substances (NPSs) are often sold online as "legal" and "safer" alternatives to International Controlled Drugs (ICDs) with captivating marketing strategies. Our aim was to review and summarize such strategies in terms of the appearance of the products, the brand names, and the latest trends in the illicit online marketplaces. Scientific data were searched in PsychInfo and Pubmed databases; results were integrated with an extensive monitoring of Internet (websites, online shops, chat rooms, fora, social networks) and media sources in nine languages (English, French, Farsi, Portuguese, Arabic, Russian, Spanish, and Chinese simplified/traditional) available from secure databases of the Global Public Health Intelligence Network. Evolving strategies for the online diffusion and the retail of NPSs have been identified, including discounts and periodic offers on chosen products. Advertisements and new brand names have been designed to attract customers, especially young people. An increased number of retailers have been recorded as well as new Web platforms and privacy systems. NPSs represent an unprecedented challenge in the field of public health with social, cultural, legal, and political implications. Web monitoring activities are essential for mapping the diffusion of NPSs and for supporting innovative Web-based prevention programmes.

  1. Transformation of chiral polychlorinated biphenyls (PCBs) in a stream food web

    Science.gov (United States)

    Dang, V.D.; Walters, D.M.; Lee, C.M.

    2010-01-01

    The enantiomeric composition of chiral PCB congeners was determined in Twelvemile Creek (Clemson, SC) to examine potential mechanisms of biotransformation in a stream food web. We measured enantiomeric fractions (EFs) of six PCB atropisomers (PCBs 84, 91, 95, 136, 149, and 174) in surface sediment, fine benthic organic matter (FBOM), coarse particulate organic matter (CPOM), periphyton, Asian clam, mayflies, yellowfin shiner, and semipermeable membrane devices (SPMDs) using gas chromatography (GC-ECD). Nonracemic EFs of PCBs 91, 95, 136, and 149 were measured in almost all samples. Enantiomeric compositions of PCBs 84 and 174 were infrequently detected with racemic EFs measured in samples except for a nonracemic EF of PCB 84 in clams. Nonracemic EFs of PCBs 91, 136, and 149 in SPMDs may be due to desorption of nonracemic residues from FBOM. EFs for some atropisomers were significantly different among FBOM, CPOM, and periphyton, suggesting that their microbial communities have different biotransformation processes. Nonracemic EFs in clams and fish suggest both in vivo biotransformation and uptake of nonracemic residues from their food sources. Longitudinal variability in EFs was generally low among congeners observed in matrices. ?? 2010 American Chemical Society.

  2. Transforming shortcomings into opportunities: Can market incentives solve Lebanon's energy crisis?

    International Nuclear Information System (INIS)

    Ruble, Isabella; Nader, Pamela

    2011-01-01

    Over the past decades Lebanon's energy sector has been largely ignored and this has led to high economic and environmental costs. The sector is characterized by electricity poverty, an expanding and mainly unregulated transport sector and a lack of energy savings spanning through all sectors of the economy. Recently, the Government of Lebanon has committed to increase the share of renewable energy to 10% of the total energy supply by 2013 and to 12% by the year 2020; it also aims at reducing energy consumption by 6% by the year 2013. This paper aims at contributing to the formulation of a more comprehensive energy strategy for Lebanon by analyzing the recent changes in policy direction and by recommending legal, regulatory and policy measures in order to transform current shortcomings into opportunities allowing the country to become a regional 'success story' in the deployment of renewable energy and energy efficiency. - Research highlights: → This paper reviews the current situation of Lebanon's energy sector. → We analyze the recent development of the markets for renewable energy and energy efficiency. → Policy recommendations that will allow for a sustainable energy future are made.

  3. TRANSFORMER

    Science.gov (United States)

    Baker, W.R.

    1959-08-25

    Transformers of a type adapted for use with extreme high power vacuum tubes where current requirements may be of the order of 2,000 to 200,000 amperes are described. The transformer casing has the form of a re-entrant section being extended through an opening in one end of the cylinder to form a coaxial terminal arrangement. A toroidal multi-turn primary winding is disposed within the casing in coaxial relationship therein. In a second embodiment, means are provided for forming the casing as a multi-turn secondary. The transformer is characterized by minimized resistance heating, minimized external magnetic flux, and an economical construction.

  4. Web-Company Officals See Potential in Marketing College Sports Online.

    Science.gov (United States)

    Suggs, Welch

    2000-01-01

    Reports that many college and university athletics departments are utilizing one of two companies, Fansonly or Total Sports, for their Web site development and maintenance. The companies propose to deliver advertising profits, merchandising revenues, and donations to the university but so far monetary gains have been slight, as the sites face…

  5. Marketing Strategy and Promotion Plan of a Web Store In Finland. Case Company X

    OpenAIRE

    Katc, Viacheslav

    2015-01-01

    The purpose of this thesis was to create a modern marketing strategy for a Finnish webstore and to develop an appropriate marketing plan for promotion of a new brand. The data for the theoretical part of this thesis were collected from secondary data resources, including literature, articles and the Internet. The primary and the secondary data for the empirical part of this thesis were gathered in the Internet from various articles, thematic forums and official statistics of Finland. ...

  6. Ontology to relational database transformation for web application development and maintenance

    Science.gov (United States)

    Mahmudi, Kamal; Inggriani Liem, M. M.; Akbar, Saiful

    2018-03-01

    Ontology is used as knowledge representation while database is used as facts recorder in a KMS (Knowledge Management System). In most applications, data are managed in a database system and updated through the application and then they are transformed to knowledge as needed. Once a domain conceptor defines the knowledge in the ontology, application and database can be generated from the ontology. Most existing frameworks generate application from its database. In this research, ontology is used for generating the application. As the data are updated through the application, a mechanism is designed to trigger an update to the ontology so that the application can be rebuilt based on the newest ontology. By this approach, a knowledge engineer has a full flexibility to renew the application based on the latest ontology without dependency to a software developer. In many cases, the concept needs to be updated when the data changed. The framework is built and tested in a spring java environment. A case study was conducted to proof the concepts.

  7. Transformation of the Housing Market in Tokyo since the Late 1990s: Housing Purchases by Single-person Households

    Directory of Open Access Journals (Sweden)

    Tomoko Kubo

    2011-12-01

    Full Text Available This study aims to clarify the correlation between the transformation of the Japanese housing market and the increasing number of single-person households in Japan, with a special focus on the supply of compact condominiums. In order to achieve the abovementioned purpose, the changes in the Japanese housing market and diversification of the Japanese household structure are described. Finally, the features of the supply strategies of condominium suppliers, which reflect the diversification of the household structure and increasing need for condominiums by single-person households in central Tokyo, are examined.

  8. An estimation of the transformation value by means of the estimation function. Market Comparison Approach with abridged data chart

    Directory of Open Access Journals (Sweden)

    Maurizio d’Amato

    2015-06-01

    Full Text Available This essay suggests a re-elaboration of the Marketing Comparison Approach in order to set the value of properties subject to transformation. The essay focuses on identifying the property valuation following a certain transformation and is aimed at determining the land value by means of the extraction method. The outcome, based on trading data and a study case in the province of Bari may also be applied to under construction properties valuation and to the identification of the value of properties under construction, (investment property under construction by means of the Future Value method.

  9. Transformation of Traditional Marketing Communications in to Paradigms of Social Media Networking

    OpenAIRE

    Nair, T. R. Gopalakrishnan; Subramaniam, Kumarashvari

    2012-01-01

    Effective Communication for marketing is a vital field in business organizations, which is used to convey the details about their products and services to the market segments and subsequently to build long lasting customer relationships. This paper focuses on an emerging component of the integrated marketing communication, ie. social media networking, as it is increasingly becoming the trend. In 21st century, the marketing communication platforms show a tendency to shift towards innovative te...

  10. A market on both ‘sides’ of the law: the use of the hidden web for the sale of new psychoactive substances

    OpenAIRE

    Wadsworth, Elle; Drummond, Colin; Kimergård, Andreas; Deluca, Paolo

    2017-01-01

    ObjectiveThe hidden Web is used for the anonymous sale of drugs, and with the UK Psychoactive Substances Act, 2016, implemented on May 26th 2016; it could increase as a platform for obtaining new psychoactive substances (NPS).This study aims to describe the NPS market on the visible and hidden Web preban, and assess whether the hidden Web is a likely place for the sale of NPS postban.MethodsData collection of 113 online shops took place in October 2015. Data collection of 22 cryptomarkets too...

  11. THE TRANSFORMATION OF AGRICULTURAL ENTERPRISES IN CONDITIONS OF MARKET RELATIONS DEVELOPMENT IN UKRAINE

    Directory of Open Access Journals (Sweden)

    Butenko E

    2016-08-01

    Full Text Available Planning and distribution economy with state ownership of agricultural enterprises, which were dominant in the early 90s the economy of the country, was unable to provide normal functioning of the agricultural land use in the conditions of transition to market relations. To switch to another economic system began a gradual process of transformation of agricultural enterprises. The result of this process was the change in the structure of agrarian enterprises due to privatization and raspaevaniya land, and appearance from small-scale farms to large agricultural enterprises. Today identified market actors (enterprises in agriculture: business companies, private enterprises, production cooperatives, farmers, public enterprises, other forms of management. The most common kind of private business are farms. They are one of the most promising and effective forms of management with high agriculture, appropriate level of production organization, prudent attitude to the land and best landscaping. However, today the formation of farming in Ukraine has not yet reached the level of development, which is observed in economically developed countries. The overall economic decline and inadequate legislation has forced farmers to rely on themselves. Notes the insufficient level of their competitiveness, making it impossible to provide the expanded reproduction, determines the risk of insolvency and, as a consequence, leads to bankruptcy. Farmers receive government support, but it is weak and temporary, which greatly impedes their development. Practical state support only a few farms that can affect the distribution of funds. Agricultural cooperation is one of the effective forms of management, which aims to unite the producers in the direction of increase of efficiency of use of their resource potential. However, today there are a number of unresolved problems that hinder the effective development of agricultural cooperatives. Since 2000 years, the initiative in

  12. Social Mobile Marketing: Evolution of Communication Strategies in the Web 2.0 Era

    Directory of Open Access Journals (Sweden)

    Stefano Franco

    2014-07-01

    Full Text Available Increasingly faster communicational streams - that ease interactions and allow agents to considerably enhance their own informational assets - characterize the era in which we live. The research about new media, mobile and social technologies is the driver of this changes that implements a revolution of the content management, of the information accessibility and of the relationships interactivity. These characteristics don’t leave the agents unresponsive and it is interesting and fitting to understand the tools available to firms and institutions and the communicational and marketing policies that organizations put to use to achieve their goals. In this context we want to find strategic and operational models to support organizations decisions about markets and territories. The purpose of this article is to understand how small organizations can utilize networks that characterize new trends in marketing. We conclude by providing some thoughts on the future evolution of the research in this field also with reference to the smart city that can exploit social mobile marketing for promotion of the territory and social participation.I

  13. Marketing to Increase Participation in a Web-Based Continuing Medical Education Cultural Competence Curriculum

    Science.gov (United States)

    Estrada, Carlos A.; Krishnamoorthy, Periyakaruppan; Smith, Ann; Staton, Lisa; Korf, Michele J.; Allison, Jeroan J.; Houston, Thomas K.

    2011-01-01

    Introduction: CME providers may be interested in identifying effective marketing strategies to direct users to specific content. Online advertisements for recruiting participants into activities such as clinical trials, public health programs, and continuing medical education (CME) have been effective in some but not all studies. The purpose of…

  14. The world wide web: an emerging technology for marketing special forest products (poster abstract)

    Science.gov (United States)

    A.L. Hammett; Shelby Jones; Philip A. Araman

    1999-01-01

    Interest by forest landowners and agriculturist in Special Forest Products (SFPs) is increasing rapidly. At present there are numerous efforts to increase awareness of these products and the market potential. However, there is a shortage of information available and there are few means effective in disseminating the information necessary for the sustainable management...

  15. Marketing of personalized cancer care on the web: an analysis of Internet websites.

    Science.gov (United States)

    Gray, Stacy W; Cronin, Angel; Bair, Elizabeth; Lindeman, Neal; Viswanath, Vish; Janeway, Katherine A

    2015-05-01

    Internet marketing may accelerate the use of care based on genomic or tumor-derived data. However, online marketing may be detrimental if it endorses products of unproven benefit. We conducted an analysis of Internet websites to identify personalized cancer medicine (PCM) products and claims. A Delphi Panel categorized PCM as standard or nonstandard based on evidence of clinical utility. Fifty-five websites, sponsored by commercial entities, academic institutions, physicians, research institutes, and organizations, that marketed PCM included somatic (58%) and germline (20%) analysis, interpretive services (15%), and physicians/institutions offering personalized care (44%). Of 32 sites offering somatic analysis, 56% included specific test information (range 1-152 tests). All statistical tests were two-sided, and comparisons of website content were conducted using McNemar's test. More websites contained information about the benefits than limitations of PCM (85% vs 27%, P market one or more nonstandard tests as compared with standard tests (88% vs 44%, P = .04). © The Author 2015. Published by Oxford University Press. All rights reserved. For Permissions, please e-mail: journals.permissions@oup.com.

  16. The wisdom of crowds in action: Forecasting epidemic diseases with a web-based prediction market system.

    Science.gov (United States)

    Li, Eldon Y; Tung, Chen-Yuan; Chang, Shu-Hsun

    2016-08-01

    The quest for an effective system capable of monitoring and predicting the trends of epidemic diseases is a critical issue for communities worldwide. With the prevalence of Internet access, more and more researchers today are using data from both search engines and social media to improve the prediction accuracy. In particular, a prediction market system (PMS) exploits the wisdom of crowds on the Internet to effectively accomplish relatively high accuracy. This study presents the architecture of a PMS and demonstrates the matching mechanism of logarithmic market scoring rules. The system was implemented to predict infectious diseases in Taiwan with the wisdom of crowds in order to improve the accuracy of epidemic forecasting. The PMS architecture contains three design components: database clusters, market engine, and Web applications. The system accumulated knowledge from 126 health professionals for 31 weeks to predict five disease indicators: the confirmed cases of dengue fever, the confirmed cases of severe and complicated influenza, the rate of enterovirus infections, the rate of influenza-like illnesses, and the confirmed cases of severe and complicated enterovirus infection. Based on the winning ratio, the PMS predicts the trends of three out of five disease indicators more accurately than does the existing system that uses the five-year average values of historical data for the same weeks. In addition, the PMS with the matching mechanism of logarithmic market scoring rules is easy to understand for health professionals and applicable to predict all the five disease indicators. The PMS architecture of this study affords organizations and individuals to implement it for various purposes in our society. The system can continuously update the data and improve prediction accuracy in monitoring and forecasting the trends of epidemic diseases. Future researchers could replicate and apply the PMS demonstrated in this study to more infectious diseases and wider

  17. PRACTICAL MODEL OF STRATEGIC MARKETING PLAN FOR MICRO AND SMALL TRANSFORMATION COMPANIES IN LAGOS DE MORENO, JALISCO

    Directory of Open Access Journals (Sweden)

    Edith Ariadna Lozano-González

    2017-07-01

    Full Text Available A plan is designed to increase reaction capacity and leads the manager to a more in-depth knowledge of the company's own reality. The strategic marketing plan has as its fundamental purpose to express clearly and systematically the variables chosen by the company, these variants must be translated into decisions and programs of actions. The designed model is pragmatic, simple and adaptable for micro and small transformation companies that initiate in the strategic marketing planning, with the purpose of habituating them in planning and to increase the reaction capacity that favors their commercial life. This model is based on a documentary research that collects and analyzes the different processes of strategic marketing planning by different authors, developing a methodology for the micro and small entrepreneur. The model is a sheet that describes the points on which a micro and small transformation company identifies opportunity areas based on information feedback generated from the internal microenvironment and external macroenvironment. The sheet is a design inspired by the CANVAS business model that covers six areas that reflects the logic of a strategic planning process based on the marketing mix.

  18. Features of the Institutional Structure of the Polish Stock Market under Conditions of Transformational Changes in the Global Financial Environment

    Directory of Open Access Journals (Sweden)

    Goncharenko Nataliia I.

    2017-03-01

    Full Text Available Under modern conditions of transformational changes in the global financial environment, the international stock market acquires stable features of activization of investment activity, formation of a large network of professional participants in the stock market and its multi-level institutional structure, expansion of the range of trade in securities, access of economic entities of different countries to financial resources and diversification of mechanisms of concentration, etc. There conducted a study of peculiarities of the institutional structure of the Polish stock market in the context of transformational changes in the global economic system. The factors influencing the volume of capitalization of the Warsaw Stock Exchange are analyzed; the dependence of the capitalization of the Exchange on foreign portfolio investments in shares of Polish issuers is revealed. Based on the results of own calculations of multiple correlation coefficients, the level of dependence between capital stock market indicators and assets of such financial institutions in Poland as investment and open pension funds, insurance companies is determined, and a significant interconnection of assets of investment and open pension funds and insurance companies is revealed. The obtained results can become a basis for institutional investors in the process of making effective decisions on expanding the range of trading in securities.

  19. Web-based experiments for the study of collective social dynamics in cultural markets.

    Science.gov (United States)

    Salganik, Matthew J; Watts, Duncan J

    2009-07-01

    Social scientists are often interested in understanding how the dynamics of social systems are driven by the behavior of individuals that make up those systems. However, this process is hindered by the difficulty of experimentally studying how individual behavioral tendencies lead to collective social dynamics in large groups of people interacting over time. In this study, we investigate the role of social influence, a process well studied at the individual level, on the puzzling nature of success for cultural products such as books, movies, and music. Using a "multiple-worlds" experimental design, we are able to isolate the causal effect of an individual-level mechanism on collective social outcomes. We employ this design in a Web-based experiment in which 2,930 participants listened to, rated, and downloaded 48 songs by up-and-coming bands. Surprisingly, despite relatively large differences in the demographics, behavior, and preferences of participants, the experimental results at both the individual and collective levels were similar to those found in Salganik, Dodds, and Watts (2006). Further, by comparing results from two distinct pools of participants, we are able to gain new insights into the role of individual behavior on collective outcomes. We conclude with a discussion of the strengths and weaknesses of Web-based experiments to address questions of collective social dynamics. Copyright © 2009 Cognitive Science Society, Inc.

  20. THE WEB PAGE – MARKETING COMMUNICATION MEAN IN THE ACCOMMODATION UNITS’ ACTIVITY

    OpenAIRE

    Codruţa-Adina BĂLTESCU; Dana BOŞCOR

    2013-01-01

    The market of hotel services from Romania has been characterized in recent years, by the significant extension of the accommodation offer. The difficulties inherent associated to the setting up of an accommodation unit are multiplied on the period of its functioning, because the essential problem which needs to be solved is to assure the constant flow of customers which can bring the revenues and the expected profitability. The article aims to highlight some specific elements in the managemen...

  1. Food systems transformations, ultra-processed food markets and the nutrition transition in Asia

    OpenAIRE

    Baker, Phillip; Friel, Sharon

    2016-01-01

    Background Attracted by their high economic growth rates, young and growing populations, and increasingly open markets, transnational food and beverage corporations (TFBCs) are targeting Asian markets with vigour. Simultaneously the consumption of ultra-processed foods high in fat, salt and glycaemic load is increasing in the region. Evidence demonstrates that TFBCs can leverage their market power to shape food systems in ways that alter the availability, price, nutritional quality, desirabil...

  2. Consumer transformation: Cosmetic surgery as the expression of consumer freedom or as a marketing imperative?

    OpenAIRE

    Hill, B.

    2016-01-01

    McCracken’s analysis of identity construction in contemporary culture sees the drive to transform oneself as the expression of consumer agency and individual freedom. Transformation is accessible through cosmetic surgery, enabling consumers with funds to purchase a ‘whole new me’. This consumer is an active participant in the transformation process, not content with observing beauty but actively engaged in the creative construction of new improved selves. In doing so, they have “mastered the ...

  3. Food systems transformations, ultra-processed food markets and the nutrition transition in Asia.

    Science.gov (United States)

    Baker, Phillip; Friel, Sharon

    2016-12-03

    Attracted by their high economic growth rates, young and growing populations, and increasingly open markets, transnational food and beverage corporations (TFBCs) are targeting Asian markets with vigour. Simultaneously the consumption of ultra-processed foods high in fat, salt and glycaemic load is increasing in the region. Evidence demonstrates that TFBCs can leverage their market power to shape food systems in ways that alter the availability, price, nutritional quality, desirability and ultimately consumption of such foods. This paper describes recent changes in Asian food systems driven by TFBCs in the retail, manufacturing and food service sectors and considers the implications for population nutrition. Market data for each sector was sourced from Euromonitor International for four lower-middle income, three upper-middle income and five high-income Asian countries. Descriptive statistics were used to describe trends in ultra-processed food consumption (2000-2013), packaged food retail distribution channels (1999-2013), 'market transnationalization' defined as the market share held by TFBCs relative to domestic firms (2004-2013), and 'market concentration' defined as the market share and thus market power held by the four leading firms (2004-2013) in each market. Ultra-processed food sales has increased rapidly in most middle-income countries. Carbonated soft drinks was the leading product category, in which Coca-Cola and PepsiCo had a regional oligopoly. Supermarkets, hypermarkets and convenience stores were becoming increasingly dominant as distribution channels for packaged foods throughout the region. Market concentration was increasing in the grocery retail sector in all countries. Food service sales are increasing in all countries led by McDonalds and Yum! Brands. However, in all three sectors TFBCs face strong competition from Asian firms. Overall, the findings suggest that market forces are likely to be significant but variable drivers of Asia

  4. MARKET BASKET ANALYSIS (MBA PADA SITUS WEB E-COMMERCE ZAKIYAH COLLECTION

    Directory of Open Access Journals (Sweden)

    Ari Muzakir

    2016-11-01

    Full Text Available E-commerce menghubungkan antara produsen dengan produsen, produsen dengan konsumen, konsumen dengan produsen, konsumen dengan konsumen. Untuk mengimplementasi e-commerce dalam mendukung bisnis organisasi perlu di perhatikan 5 komponen utama yaitu ; pengembangan produk, promosi, transaksi online, product delivery dan after sales support. Hal ini yang tengah diterapkan pada Zakiyah Collection. Zakiyah Collection bergerak dibidang penjualan aneka macam kain khas Palembang seperti songket, blongket,tanjung, dan lain sebagainya. Untuk melakukan analisis terhadap pangsa pasar yang ada agar dapat bersaing dengan toko online lainnya dilakukan dengan strategi pemasaran dengan menggunakan pendekatan market basket analysis (MBA. MBA merupakan salah satu teknik dari data mining yang digunakan untuk menentukan produk-produk manakah yang akan dibeli oleh pelanggan secara bersamaan dengan melakukan analisa terhadap daftar transaksi pelanggan. Dengan mengetahui produk-produk tersebut, maka sebuah sistem e-commerce dapat membuat maupun mengembangkan sebuah sistem customer profiles dan dapat menentukan layout katalog pelanggannya sendiri. Model pengembangan sistem yang dilakukan menggunakan prototype dimana pelanggan dan pengguna akan dilibatkan secara langsung dalam proses ini. Hasil akhir dalam penelitian ini adalah berupa analisis data transaksi menggunakan market basket analysis dengan dilakukan 4 kali kombinasi produk yang berdasarkan nilai support x confidence terbesar dengan hasil berupa angka-angka kemungkinan transasksi yang berkaitan dengan produk yang dijual. Jika dengan menggunakan 1 kali kombinasi, maka didapatkan blongket dengan nilai support sebesar 0.5625. Jika dilakukan 2 kali kombinasi diperoleh kombinasi blongket dan songket dengan nilai support 0.375. Kata kunci: e-commerce, market basket analysis, association rules.

  5. Smart work: The transformation of the labour market due to the fourth industrial revolution (I4.0

    Directory of Open Access Journals (Sweden)

    Birgit Eberhard

    2017-09-01

    Full Text Available Purpose - This article explores how the fourth industrial revolution is transforming the labour market by demanding new professional skills and by digitalizing jobs done by the human resources of companies. A further aim is to postulate on new professions which will, in the future, be in high demand and the skills that will be required to fulfill those job non-robotized profiles. Design/methodology/approach: The proposed methodology is, firstly, an analysis of the impact of digitalization on the labor market in those economies experiencing the digital revolution. Secondly, an expert survey of university professors is conducted and curricula of universities are evaluated in order to analyze if higher education institutions are aware of future digital trends and what measures and teaching methods professors use to prepare their students to encounter these trends. Findings: Based on the results, future jobs of highly demand will be described, as will the skill sets needed to fulfill those jobs. Furthermore, a call of action to the higher education sector will be made to encourage universities to prepare future graduates for a new labor market reality. Research limitations/implications: The results of the research are expected to serve as a reflection on how the digital revolution is transforming the labor market and how universities can support students in order to enhance their employability. Conversely, an analysis of jobs that are expected to be in demand in the near future – new occupations will appear and some will slowly disappear as they become automated – will encourage students to better prepare themselves for their professional careers and give them a clearer perspective about the labor market they will work in, upon completion of their education. Originality/value: The skills portfolio, introduced by the authors of the present article, shall support universities and professors with future adaptions.

  6. Renewable energy sources. Transformation of the Energy Market; Foernybara Energikaellor. Hela elmarknaden i foeraendring

    Energy Technology Data Exchange (ETDEWEB)

    2009-03-15

    This report describes and analyzes renewable energy seen as emerging markets, focusing on wind, solar and wave power. The conclusions are that: Wind and solar energy has reached critical mass. They are already large markets, and has a high growth rate. There are growth areas that may become among the world's largest industries in the future. This summary report and the underlying studies of wind, solar and wave power show that there is a large potential market for renewable energy sources. Wind power is already a market worth around 36.5 billion Euro. Solar energy is growing strongly and solar cells in 2008 had a market worth around 24 billion Euro. Wave power is at present a very small market and the in the actual development stage the potential of wave power is uncertain. But if the wave would become commercially viable, it could represent a significant part of the world's energy capacity, with associated large investments. In the foreseeable future, all areas have a continuing need for public support to be commercially viable. Despite the already extensive market renewable energy sources represent a relatively small share of energy and electricity in the world. For large-scale electricity generation, there is still a need for public support. Renewable energy means new business opportunities that fundamentally can change structure and competition in the electricity market. A potential of this magnitude involves major business opportunities for involved companies, but also challenges. There are several factors affecting this development, Such as new technology, deregulation, support systems and consumer preferences. The growth of renewable energy sources is not only a question of technical development and relative prices of a homogeneous product, but a question of which actors and business models that will be viable in a rapidly changing market. Swedish industry is well placed to benefit from the growing markets. Many Swedish companies have significant

  7. Mid-market transformation programs: programs to promote best practices in system specification and installation

    International Nuclear Information System (INIS)

    Rosenberg, Mitchell

    2003-01-01

    This paper summarizes the experience of programs designed to promote the adoption of best practices in equipment specification and installation among distributors and installation contractors in the residential central air conditioning and industrial compressed air equipment markets. For each of those markets, the paper identifies the current understanding of best practices, characterizes energy savings available from their adoption, assesses the nature of barriers to their adoption, and describes the operations and accomplishments of programs designed to address those barriers

  8. From grassroots movement to state-coordinated market strategy: the transformation of organic agriculture in China

    OpenAIRE

    Paul Thiers

    2002-01-01

    The production, certification, and marketing of organic agriculture developed slowly in the West as a nongovernmental, community-based response to concerns over food safety and the environmental impacts of chemical agriculture. The current emergence of organic agriculture in less-developed nations is following a very different trajectory owing to the presence of an established global market for organic products and the developmental goals of interventionist states. In this paper I examine the...

  9. Healthcare marketing on the web: moving forward toward more interactive practices.

    Science.gov (United States)

    Erdem, S

    2007-01-01

    It is hard to deny the notion that the Internet has been very efficient in distributing health information to millions of individuals and has become one of the best marketing tools in healthcare. We have been witnessing so many very creative and interactive practices in this field that we can safely assume that it is now the time for e-commerce in healthcare industry. While this is true for many participants, there are also some who are concerned about using some of these new online options in the field of healthcare. Most of these concerns are derived from the questionable accuracy of the "health" information on the net. Considering the fact that the subject matter of the field is "health" we can realize that these concerns are serious and deserve an in-depth look. This paper reviews some of the most current practices in the field and provides some examples of these online options. It is hoped that the review of these examples will result in similar inquiries in the future and as those questionable options are exposed more and more, they will eventually be eliminated and replaced with the better ones.

  10. Evaluación de los sitios web de los hoteles e implicaciones para la gestión del marketing Hotelero

    OpenAIRE

    Schmidt, Serje

    2006-01-01

    En toda la historia del Marketing, no ha habido ninguna revolución tan impactante como la de Internet. Se comercializan en la Web productos cuya compra es basada en informaciones(productos fácilmente estandardizados), cuya distribución puede ser hecha por la Web, los que se puede añadir valor en relación a otras medias y, claro, aquellos productos cuyos clientes potenciales tienen acceso a la Internet; o sea, características típicas de la industria turística.Hoteles que hacia mucho tiempo com...

  11. MODEL ОF CONSUMER BEHAVIOR TRANSFORMATION AS A BASIS FOR MARKETING STRATEGY

    Directory of Open Access Journals (Sweden)

    V.Savelyev

    2014-09-01

    Full Text Available The article concerns with the basic consumer segments. The consumer needs are analyzed in the article and the model of change in consumer behavior is created. The article proposes the recommendations on effective strategic actions in order to competitive capacity increase. It is determined that in low purchasing power conditions, focus on meeting the needs of loyal customer segments will allow companies to increase the competitiveness of the market supply. Adaptation of marketing strategy in low purchasing power conditions is a creative process in which success is based on the orientation of the changed consumption motives.

  12. A market on both "sides" of the law: The use of the hidden web for the sale of new psychoactive substances.

    Science.gov (United States)

    Wadsworth, Elle; Drummond, Colin; Kimergård, Andreas; Deluca, Paolo

    2017-05-01

    The hidden Web is used for the anonymous sale of drugs, and with the UK Psychoactive Substances Act, 2016, implemented on May 26th 2016; it could increase as a platform for obtaining new psychoactive substances (NPS). This study aims to describe the NPS market on the visible and hidden Web preban, and assess whether the hidden Web is a likely place for the sale of NPS postban. Data collection of 113 online shops took place in October 2015. Data collection of 22 cryptomarkets took place every 2 months from October 2015 to 2016 as part of the CASSANDRA project. All online shops with a UK domain location sold NPS that were uncontrolled by the UK Misuse of Drugs Act, 1971, and closed after the ban. Of the cryptomarkets analysed, the total number of vendors selling NPS, number of substances, and listings advertised, all increased over the year. The majority of the NPS advertised on the hidden Web were phenethylamines and cathinones, yet the majority of uncontrolled NPS were synthetic cannabinoids. Vendors selling and availability of NPS increased over the 12 months of data collection. Potential displacement from the visible Web to hidden Web should be taken into consideration. Copyright © 2017 John Wiley & Sons, Ltd.

  13. Chameleons in Marketspace: Industry Transformation in the New Electronic Marketing Environment.

    Science.gov (United States)

    Pattinson, Hugh; Brown, Linden

    1996-01-01

    Discusses the new information infrastructure and its possible influences on marketing. Highlights include an alternative perspective of industrial economic history based on infrastructure development; the Internet and its positioning within the new information infrastructure; future possibilities and impacts on organizational structure; and…

  14. Market Transformation Pathways for Grid-Connected Rooftop Solar PV in Minnesota

    Energy Technology Data Exchange (ETDEWEB)

    Abbey, Ross [Fresh Energy, St. Paul, MN (United States); Ross, Brian [CR Planning, Minneapolis, MN (United States)

    2013-06-03

    This report presents the market and policy findings of the Minnesota Solar Challenge program. The report draws on information collected from state agencies, local government units, solar industry participants, rooftop photovoltaic (PV) adopters (sometimes called customer-generators), state and national experts, the Commerce distributed generation stakeholder process, and the numerous reports and data sets referenced herein.

  15. Migrants, markets, and the transformation of natural resources management: galax harvesting in Western North Carolina

    Science.gov (United States)

    Marla R. Emery; Clare Ginger; Jim Chamberlain

    2007-01-01

    Latinos are present in increasing numbers in U.S. forests as consumers and producers. This change is transforming the physical and social spaces of natural resources management. For example, extended families from Mexico and Central America seek picnic areas where many people can spend a day preparing food and socializing, a need not met by the typical arrangement of...

  16. Web2.0时代的增值业务互联网营销策略探析%Online Marketing of Value-added Services in Web2.0 Era

    Institute of Scientific and Technical Information of China (English)

    黄琳娟

    2011-01-01

    作为代表通信行业发展方向、决定通信运营企业未来命运的增值业务,如何利用互联网进行成功营销成为通信运营企业需要面对的重要课题。本文结合互联网在Web2.0时代显现出来的新特征,分析了当前互联网营销的新特点。在此基础上,结合目前实际的营销案例,提出了适用于电信增值业务的五种互联网营销策略。%It is an important issue for telecom operators to study how to use the Internet to achieve successful marketing of telecom value-added services which are the development direction of the telecom industry and the main source of future revenue growth of telecom operators.Combined with the new features of Internet in the Web2.0,this paper analyzes the new features of current Internet marketing.It gives some practical marketing cases and offers five Internet marketing strategies for telecom value-added services.

  17. Tweak, Adapt, or Transform: Policy Scenarios in Response to Emerging Bioenergy Markets in the U.S. Corn Belt

    Directory of Open Access Journals (Sweden)

    Ryan C. Atwell

    2011-03-01

    Full Text Available Emerging bioenergy markets portend both boon and bane for regions of intensive agricultural production worldwide. To understand and guide the effects of bioenergy markets on agricultural landscapes, communities, and economies, we engaged leaders in the Corn Belt state of Iowa in a participatory workshop and follow-up interviews to develop future policy scenarios. Analysis of workshop and interview data, in conjunction with the results of regional social and ecological research, was used to develop a heuristic model outlining interactions between key drivers and outcomes of regional landscape change. Three policy scenarios were built on this framework and included the following approaches: tweak, adapt, and transform. Our results suggest that if macroscale markets, technologies, and federal farm policies are allowed to be the overriding drivers of farm owner and operator decision making, Iowa's agricultural landscapes will likely become highly efficient at row crop production at the cost of other desired outcomes. However, the perspectives of Iowa leaders demonstrate how multifunctional agricultural landscapes can be achieved through a concerted portfolio of change coordinated across local, regional, and national scales.

  18. There are Many Kinds and Brands of TL Lamp and Ballast Transformer in the Market

    International Nuclear Information System (INIS)

    Koes-Indrakoesoema; Yayan-Andryanto

    2006-01-01

    However, there is still a problem of how to determining the power factor (cos φ) for one of brand of lamp. Lamps with low power factor will consume relatively high reactive power, hence the active power that can be utilized decreases. One of the effort that can be done to improve the level of the lamp's power factor is to install a suitable capacitor with the lamp. The values of the lamp's power factor of a certain brand of lamp will be different if the lamp is connected with different brand of ballast transformer. Therefore, the value of the capacitor that have to be installed to the lamp also must be different depend on the brand of the transformer. This experiment using 2 (two) TL lamp i.e Chiyoda 40 Watt and Philip 36 Watt which has been installed with capacitor 3.6 μF and combination of ballast transformer Philips, National and Siemens and shows that increase the power factor until 0.95. (author)

  19. Promoting Your Web Site.

    Science.gov (United States)

    Raeder, Aggi

    1997-01-01

    Discussion of ways to promote sites on the World Wide Web focuses on how search engines work and how they retrieve and identify sites. Appropriate Web links for submitting new sites and for Internet marketing are included. (LRW)

  20. Marketing.

    Science.gov (United States)

    Chambers, David W

    2010-01-01

    There is not enough marketing of dentistry; but there certainly is too much selling of poor quality service that is being passed off as dentistry. The marketing concept makes the patient and the patients' needs the ultimate criteria of marketing efforts. Myths and good practices for effective marketing that will promote oral health are described under the traditional four "Ps" categories of "product" (best dental care), "place" (availability), "promotion" (advertising and other forms of making patients aware of available services and how to use them), and "price" (the total cost to patients of receiving care).

  1. The transformation of southern California's residential photovoltaics market through third-party ownership

    International Nuclear Information System (INIS)

    Drury, Easan; Miller, Mackay; Macal, Charles M.; Graziano, Diane J.; Heimiller, Donna; Ozik, Jonathan; Perry IV, Thomas D.

    2012-01-01

    Third-party photovoltaics (PV) ownership is a rapidly growing market trend, where commercial companies own and operate customer-sited PV systems and lease PV equipment or sell PV electricity to the building occupant. Third-party PV companies can reduce or eliminate up-front adoption costs, reduce technology risk and complexity by monitoring system performance, and can repackage the PV value proposition by showing cost savings in the first month of ownership rather than payback times on the order of a decade. We find that the entrance of third-party business models in southern California residential PV markets has enticed a new demographic to adopt PV systems that is more highly correlated to younger, less affluent, and less educated populations than the demographics correlated to purchasing PV systems. By enticing new demographics to adopt PV, we find that third-party PV products are likely increasing total PV demand rather than gaining market share entirely at the expense of existing customer owned PV demand. We also find that mean population demographics are good predictors of third-party and customer owned PV adoption, and mean voting trends on California carbon policy (Proposition 23) are poor predictors of PV adoption. - Highlights: ► Third-party PV products increased residential PV demand in southern CA. ► Third-party PV products entice new demographic groups to adopt PV. ► Regional demographics are good predictors of PV demand. ► Regional voting trends on carbon policy are poor predictors of PV demand.

  2. Efficiency improvement opportunities for personal computer monitors. Implications for market transformation programs

    Energy Technology Data Exchange (ETDEWEB)

    Park, Won Young; Phadke, Amol; Shah, Nihar [Environmental Energy Technologies Division, Lawrence Berkeley National Laboratory, Berkeley, CA (United States)

    2013-08-15

    Displays account for a significant portion of electricity consumed in personal computer (PC) use, and global PC monitor shipments are expected to continue to increase. We assess the market trends in the energy efficiency of PC monitors that are likely to occur without any additional policy intervention and estimate that PC monitor efficiency will likely improve by over 40 % by 2015 with saving potential of 4.5 TWh per year in 2015, compared to today's technology. We discuss various energy-efficiency improvement options and evaluate the cost-effectiveness of three of them, at least one of which improves efficiency by at least 20 % cost effectively beyond the ongoing market trends. We assess the potential for further improving efficiency taking into account the recent development of universal serial bus-powered liquid crystal display monitors and find that the current technology available and deployed in them has the potential to deeply and cost effectively reduce energy consumption by as much as 50 %. We provide insights for policies and programs that can be used to accelerate the adoption of efficient technologies to further capture global energy saving potential from PC monitors which we estimate to be 9.2 TWh per year in 2015.

  3. Cultural resources, local products and technological innovations: a possible web marketing model to support of the Val di Noto’s development

    Directory of Open Access Journals (Sweden)

    Luisa Sturiale

    2016-01-01

    Full Text Available The Val di Noto is an area characterized by historical, cultural, architectural and urban heritage that belonging to the WHL, but also, by other highly qualified resources of the environmental, agricultural, social and political-institutional type.An strategic planning approach may help to create a coordinated and sustainable development for all the territorial components and, therefore, may generate a sustainable socioeconomic development. In particular, in the era of globalization, the territorial marketing has a new field of action, the internet marketspace, and new tools to support the marketing actions by the Information and Communication Technologies (ICTs. The study proposes a methodological approach to analyze the efficiency of the web marketing in the Management Plan of the area.

  4. Web-Browsing Competencies of Pre-Service Adult Facilitators: Implications for Curriculum Transformation and Distance Learning

    Science.gov (United States)

    Theresa, Ofoegbu; Ugwu, Agboeze Matthias; Ihebuzoaju, Anyanwu Joy; Uche, Asogwa

    2013-01-01

    The study investigated the Web-browsing competencies of pre-service adult facilitators in the southeast geopolitical zone of Nigeria. Survey design was adopted for the study. The population consists of all pre-service adult facilitators in all the federal universities in the southeast geopolitical zone of Nigeria. Accidental sampling technique was…

  5. The Transformation of Swedish Shipping, 1970-2010: Markets, regulation, strategies and know-how

    DEFF Research Database (Denmark)

    Sjögren, Hans; Lennerfors, Thomas Taro; Poulsen, René Taudal

    2012-01-01

    of shipping markets, shipping regulations, company strategies, maritime know-how, and financial resources on the development of Swedish shipping from 1970 to 2010. A comparison is made between, on the one hand, the direction taken by two failing companies and, on the other, the courses followed by two......Since the early 1970s, as shipping has undergone a period of structural change, Swedish shipping has rapidly declined from a position of global importance. The Swedish-controlled fleet has dwindled, and the structure of the industry itself has changed. This article explores the influence...... companies that managed to grow despite difficult conditions. On a broader level, the article traces the development of expertise in a declining industry....

  6. Perspectives of the electric power industry amid the transforming global power generation markets

    Science.gov (United States)

    Makarov, A. A.; Mitrova, T. A.; Veselov, F. V.; Galkina, A. A.; Kulagin, V. A.

    2017-10-01

    A scenario-based prognosis of the evolution of global power generation markets until 2040, which was developed using the Scaner model-and-information complex, was given. The perspective development of fuel markets, vital for the power generation industry, was considered, and an attempt to predict the demand, production, and prices of oil, gas, coal, and noncarbon resources across various regions of the world was made. The anticipated decline in the growth of the global demand for fossil fuels and their sufficiency with relatively low extraction expenses will maintain the fuel prices (the data hereinafter are given as per 2014 prices) lower than their peak values in 2012. The outrunning growth of demand for electric power is shown in comparison with other power resources by regions and large countries in the world. The conditions of interfuel competition in the electric power industry considering the changes in anticipated fuel prices and cost indicators for various power generation technologies were studied. For this purpose, the ratios of discounted costs of electric power production by new gas and coal TPPs and wind and solar power plants were estimated. It was proven that accounting the system effects (operation modes, necessary duplicating and reserving the power of electric power plants using renewable energy sources) notably reduces the competitiveness of the renewable power industry and is not always compensated by the expected lowering of its capital intensity and growth of fuel for TPPs. However, even with a moderate (in relation to other prognoses) growth of the role of power plants using renewable energy sources, they will triple electric power production. In this context, thermal power plants will preserve their leadership covering up to 60% of the global electric power production, approximately half using gas.

  7. Responding to climate change and the global land crisis: REDD+, market transformation and low-emissions rural development.

    Science.gov (United States)

    Nepstad, Daniel C; Boyd, William; Stickler, Claudia M; Bezerra, Tathiana; Azevedo, Andrea A

    2013-06-05

    Climate change and rapidly escalating global demand for food, fuel, fibre and feed present seemingly contradictory challenges to humanity. Can greenhouse gas (GHG) emissions from land-use, more than one-fourth of the global total, decline as growth in land-based production accelerates? This review examines the status of two major international initiatives that are designed to address different aspects of this challenge. REDD+ is an emerging policy framework for providing incentives to tropical nations and states that reduce their GHG emissions from deforestation and forest degradation. Market transformation, best represented by agricultural commodity roundtables, seeks to exclude unsustainable farmers from commodity markets through international social and environmental standards for farmers and processors. These global initiatives could potentially become synergistically integrated through (i) a shared approach for measuring and favouring high environmental and social performance of land use across entire jurisdictions and (ii) stronger links with the domestic policies, finance and laws in the jurisdictions where agricultural expansion is moving into forests. To achieve scale, the principles of REDD+ and sustainable farming systems must be embedded in domestic low-emission rural development models capable of garnering support across multiple constituencies. We illustrate this potential with the case of Mato Grosso State in the Brazilian Amazon.

  8. Priceless prices and marine food webs: Long-term patterns of change and fishing impacts in the South Brazil Bight as reflected by the seafood market

    Science.gov (United States)

    Pincinato, R. B. M.; Gasalla, M. A.

    2010-10-01

    The lack of market variables in fishery systems (i.e., prices and quantities) has often been cited as one reason for the particular difficulty of understanding whole marine ecosystem change and its management under a broader ecosystem perspective. This paper shows the results of efforts to tackle this problem in the South Brazil Bight by compiling and analyzing in-depth an unprecedented 40-year database from the region’s largest wholesale seafood market, based in the megacity of São Paulo. Fishery landings and market values for the period 1968-2007 were analyzed primarily by updated trophic level classes and multispecies indicators including the (1) marine trophic index (MTI), (2) weighted price, and (3) log relative price index (LRPI) which relates prices and trophic levels. Moreover, an inferential analysis of major seafood category statistical trends in market prices and quantities and their positive and negative correlations was undertaken. In general, these market trends contributed substantially to identifying and clarifying the changes that occurred. Considerations of the behavior of demand, supply and markets are included. In particular, while the MTI did not support a “fishing down the marine food web” hypothesis, other indicators did show the continued scarcity of major high trophic level categories and fisheries target species. Overall, the results indicate that the analysis of fishery landings, or of certain other indicators alone, can mask real changes. Rather, a joint ecological-econometric analysis provides better evidence of the direction of ecosystem pressures and stock health. This method for detecting market changes across the food web may be particularly helpful for systems considered data-poor but where fish market data have been archived. This study further elucidates historical changes and fishing impacts in the South Brazil Bight ecosystem.

  9. Efficiency Improvement Opportunities for Personal Computer Monitors. Implications for Market Transformation Programs

    Energy Technology Data Exchange (ETDEWEB)

    Park, Won Young [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); Phadke, Amol [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); Shah, Nihar [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States)

    2012-06-29

    Displays account for a significant portion of electricity consumed in personal computer (PC) use, and global PC monitor shipments are expected to continue to increase. We assess the market trends in the energy efficiency of PC monitors that are likely to occur without any additional policy intervention and estimate that display efficiency will likely improve by over 40% by 2015 compared to today’s technology. We evaluate the cost effectiveness of a key technology which further improves efficiency beyond this level by at least 20% and find that its adoption is cost effective. We assess the potential for further improving efficiency taking into account the recent development of universal serial bus (USB) powered liquid crystal display (LCD) monitors and find that the current technology available and deployed in USB powered monitors has the potential to deeply reduce energy consumption by as much as 50%. We provide insights for policies and programs that can be used to accelerate the adoption of efficient technologies to capture global energy saving potential from PC monitors which we estimate to be 9.2 terawatt-hours [TWh] per year in 2015.

  10. Transformation of the rural PV market through the National Rural Water Service Delivery Program

    International Nuclear Information System (INIS)

    2009-03-01

    The primary objective of the project is to reduce the country's energy-related Co2 emissions by substituting solar Pv to fossil fuels to provide basic water pumping services to the non-electrified rural communities in the Middle-South region. A secondary objective is to institutionalize the use of solar Pv for low-head irrigation and basic domestic (lighting, Tv) and community (health clinics, telecom, schools) uses in rural areas as a substitute for fossil fuel-based energy sources (paraffin, diesel and LPG). The activities proposed in the project are designed to: (I) remove barriers to the wide-scale utilization of solar Pv for solar pumping; (II) meet the basic energy needs of community based organizations; and (III) reinforce public-private partnerships in promoting solar Pv technology. This project will assist with the introduction of solar Pv in the Government rural water program - which is a unique opportunity to tap a sizable Pv market within the country - and will ensure sustain ability through the involvement of the private sector in the provision of water services

  11. United States academic medical centers: priorities and challenges amid market transformation.

    Science.gov (United States)

    Thompson, Irene M; Anason, Barbara

    2012-01-01

    United States academic medical centers (AMCs) have upheld their long-standing reputation for excellence by teaching and training the next generation of physicians, supporting medical research, providing world-class medical care, and offering breakthrough treatments for highly complex medical cases. In recent years, the pace and direction of change reshaping the American health care industry has created a set of new and profound challenges that AMC leaders must address in order to sustain their institutions. University HealthSystem Consortium (UHC) is an alliance of 116 leading nonprofit academic medical centers and 276 of their affiliated hospitals, all of which are focused on delivering world-class patient care. Formed in 1984, UHC fosters collaboration with and among its members through its renowned programs and services in the areas of comparative data and analytics, performance improvement, supply chain management, strategic research, and public policy. Each year, UHC surveys the executives of its member institutions to understand the issues they view as most critical to sustaining the viability and success of their organizations. The results of UHC's most recent 2011 member survey, coupled with a 2012 Strategic Health Perspectives Harris Interactive presentation, based in parton surveys of major health care industry stakeholders reveal the most important and relevant issues and opportunities that hospital leaders face today, as the United States health care delivery system undergoes a period of unprecedented transformation.

  12. Selection of population controls for a Salmonella case-control study in the UK using a market research panel and web-survey provides time and resource savings.

    Science.gov (United States)

    Mook, P; Kanagarajah, S; Maguire, H; Adak, G K; Dabrera, G; Waldram, A; Freeman, R; Charlett, A; Oliver, I

    2016-04-01

    Timely recruitment of population controls in infectious disease outbreak investigations is challenging. We evaluated the timeliness and cost of using a market research panel as a sampling frame for recruiting controls in a case-control study during an outbreak of Salmonella Mikawasima in the UK in 2013. We deployed a web-survey by email to targeted members of a market research panel (panel controls) in parallel to the outbreak control team interviewing randomly selected public health staff by telephone and completing paper-based questionnaires (staff controls). Recruitment and completion of exposure history web-surveys for panel controls (n = 123) took 14 h compared to 15 days for staff controls (n = 82). The average staff-time cost per questionnaire for staff controls was £13·13 compared to an invoiced cost of £3·60 per panel control. Differences in the distribution of some exposures existed between these control groups but case-control studies using each group found that illness was associated with consumption of chicken outside of the home and chicken from local butchers. Recruiting market research panel controls offers time and resource savings. More rapid investigations would enable more prompt implementation of control measures. We recommend that this method of recruiting controls is considered in future investigations and assessed further to better understand strengths and limitations.

  13. The SEAD global efficiency medal competition: accelerating market transformation for efficient televisions

    Energy Technology Data Exchange (ETDEWEB)

    Ravi, Kavita [US Department of Energy, Washington, DC (United States); Bennich, Peter [Swedish Energy Agency (Sweden); Cockburn, John [Natural Resources Canada, Ottawa (Canada); Doi, Naoko [Institute of Energy Economics (Japan); Garg, Sandeep [United Nations Development Programme, New York, NY (United States); Garnaik, S.P. [ICF International (India); Holt, Shane [Energy and Tourism, Canberra (Australia); Walker, Mike [Food and Rural Affairs (United Kingdom); Westbrook-Trenholm, Elizabeth [Natural Resources, Canada, Ottawa (Canada). Office of Energy Efficiency; Lising, Anna [Collaborative Labeling and Appliance Standards Program (United States); Pantano, Steve [Collaborative Labeling and Appliance Standards Program (United States); Khare, Amit [Collaborative Labeling and Appliance Standards Program (United States); Park, Won Young [Lawrence Berkeley National Lab., CA (United States)

    2013-10-15

    The Global Efficiency Medal competition, a cornerstone activity of the Super-efficient Equipment and Appliance Deployment (SEAD) Initiative, is an awards program that encourages the production and sale of super-efficient products. SEAD is a voluntary multinational government collaboration of the Clean Energy Ministerial (CEM). This winner-takes-all competition recognizes products with the best energy efficiency, guides early adopter purchasers towards the most efficient product choices and demonstrates the levels of energy efficiency achievable by commercially available and emerging technologies. The first Global Efficiency Medals were awarded to the most energy-efficient flat panel televisions; an iconic consumer purchase. SEAD Global Efficiency Medals were awarded to televisions that have proven to be substantially more energy efficient than comparable models available at the time of the competition (applications closed in the end of May 2012). The award-winning TVs consume between 33 to 44 percent less energy per 2 unit of screen area than comparable LED-backlit LCD televisions sold in each regional market and 50 to 60 percent less energy than CCFL-backlit LCD TVs. Prior to the launch of this competition, SEAD conducted an unprecedented international round-robin test (RRT) to qualify TV test laboratories to support verification testing for SEAD awards. The RRT resulted in increased test laboratory capacity and expertise around the world and ensured that the test results from participating regional test laboratories could be compared in a fair and transparent fashion. This paper highlights a range of benefits resulting from this first SEAD awards competition and encourages further investigation of the awards concept as a means to promote energy efficiency in other equipment types.

  14. Actualizing Notions of Perspective Transformation Using Web 2.0: Student Views on What Works for Language and Culture Learning

    Science.gov (United States)

    Davidson Devall, Kelly

    2015-01-01

    The framework of perspective transformation (Mezirow, 1994) provides a rich context for the conceptualization of technology use in language and culture learning. Although others have focused on the processes of becoming interculturally competent (Taylor, 1994) and changing language structures (Foster, 1997), more exploration of how technology aids…

  15. Energize New York -- Residential Energy Efficiency Market Transformation in New York

    Energy Technology Data Exchange (ETDEWEB)

    Bregman, Thomas M.

    2013-12-31

    Energize New York (ENY) is focused on addressing known barriers to widespread energy efficiency (EE) adoption by property owners. In simple terms ENY works to; 1) increase homeowner trust by using known and trusted community leaders to communicate their own positive experiences with EE and ENY, 2) reduce friction points by integrating support staff and creative use of technology that ease a homeowner’s way forward through the EE upgrade process, 3) increase homeowner knowledge and trust of specific EE benefits through access to the ENY energy coach, 4) provide information on available financing options that show benefits (e.g. positive cash flow), and 5) provide tools and mechanisms that give homeowners greater comfort in evaluating and selecting the right contractor. These five fundamental program aspects are supported by a hyper-local communications and outreach model and a “lead by example” philosophy that requires community leaders to step forward and model energy efficiency behavior by example. In the communities where the program has successfully engaged local leadership and “trusted community sources” there has been a significant increase in the uptake of energy efficiency work. Quantitatively this growth translated into an increase of 240% in completed Home Performance projects from the two year pre-pilot period (2009-10) to the two year post-pilot period (2012-13). Additionally, the program has seen measureable increases in the output and performance of contractors who are members of the Energize Comfort Corps, a program innovation which included a subset of the NYSERDA approved and Building Performance Institute accredited home performance contractors. This innovation, launched in the later stages of the pilot, is paired with the Energize Contractor Ratings Index (CRI) and helps frame the provider market by giving homeowners a mechanism to provide and receive feedback on their contractor experience. The data incorporated into the CRI along with

  16. Does additional support provided through e-mail or SMS in a Web-based Social Marketing program improve children's food consumption? A Randomized Controlled Trial.

    Science.gov (United States)

    Rangelov, Natalie; Della Bella, Sara; Marques-Vidal, Pedro; Suggs, L Suzanne

    2018-02-16

    The FAN Social Marketing program was developed to improve dietary and physical activity habits of families with children in Ticino, Switzerland. The aim of this study was to examine if the effects of the program on children's food intake differed by intervention group. Effects of the FAN program were tested through a Randomized Controlled Trial. The program lasted 8 weeks, during which participants received tailored communication about nutrition and physical activity. Families were randomly allocated to one of three groups, where the parent received the intervention by the Web (G1), Web + e-mail (G2) or Web + SMS (G3). Children in all groups received tailored print letters by post. Children's food consumption was assessed at baseline and immediate post intervention using a 7-day food diary. Generalized linear mixed models with child as a random effect and with time, treatment group, and the time by treatment interaction as fixed effects were used to test the impact of the intervention. Analyses were conducted with a sample of 608 children. After participating in FAN the marginal means of daily consumption of fruit changed from 0.95 to 1.12 in G1, from 0.82 to 0.94 in G2, and from 0.93 to 1.18 in G3. The margins of the daily consumption of sweets decreased in each group (1.67 to 1.56 in G1, 1.71 to 1.49 in G2, and 1.72 to 1.62 in G3). The change in vegetable consumption observed from pre to post intervention in G3 (from 1.13 to 1.21) was significantly different from that observed in G1 (from 1.21 to 1.17). A well-designed Web-based Social Marketing intervention complemented with print letters can help improve children's consumption of water, fruit, soft drinks, and sweets. The use of SMS to support greater behavior change, in addition to Web-based communication, resulted only in a small significant positive change for vegetables, while the use of e-mail in addition to Web did not result in any significant difference. The trial was retrospectively registered in the

  17. Applications Frontpage In Designing A Web Site Marketing Division Of Education Institutions In Indonesia Branch American Kebon Jeruk

    OpenAIRE

    Wiwiek Pujiningsih; Jalinas SKom MM Jalinas SKom MM

    2002-01-01

    Marketing Division in each company at the forefront in introducing products to thepublic and marketing these products. Media marketing can through print andelectronic media. Print media for example newspapers, brochures and pamphlets.Electronic media, through television and radio.We have a faster delivery of media and can be accessed by everyone, namely throughthe Internet media. Give through the Internet media can be done by making thehomepage. With a homepage we can make a company profile w...

  18. Lifecycle GHG emissions of palm biodiesel: Unintended market effects negate direct benefits of the Malaysian Economic Transformation Plan (ETP)

    International Nuclear Information System (INIS)

    Abdul-Manan, Amir F.N.

    2017-01-01

    Biodiesel expansion can lead to unintended effects that offset the direct GHG benefits of biofuels. Two documented unintended effects are the indirect land use change (ILUC) and indirect energy use change (IEUC). ILUC has been included in many lifecycle GHG studies of biofuels, but IEUC has remained relatively elusive. This paper presents an updated assessment of the lifecycle GHG emissions of palm biodiesel from Malaysia and, for the first time, incorporating the two estimated indirect effects simultaneously. Future GHG emissions of palm biodiesel are projected by taking into account of Malaysia's Economic Transformation Programme (ETP) that aims to reform the oil palm industry in order to achieve a high-income nation. Uncertainties associated with lifecycle GHG models were dealt with using Monte Carlo simulation in order to identify the breadth and likelihood of GHG reductions relative to petroleum-based fuels in the context of the European directives. This study has shown that the ETP, if successfully implemented, can significantly improve the direct GHG emissions of palm biodiesel, but the benefits are offset by the rise in global emissions due to ILUC and IEUC. Biofuel policies should also include IEUC, in addition to ILUC, to avoid GHG emissions leakages. - Highlights: • Estimate current and future lifecycle GHG emissions of Malaysian palm biodiesel. • Evaluate the GHG effects of Malaysia's Economic Transformation Plan (ETP). • Direct GHG benefits of biodiesel offset by indirect market effects. • Palm biodiesel unlikely to enable global GHG emissions reductions. • Global biofuel policy must account for indirect effects.

  19. The wireless Web and patient care.

    Science.gov (United States)

    Bergeron, B P

    2001-01-01

    Wireless computing, when integrated with the Web, is poised to revolutionize the practice and teaching of medicine. As vendors introduce wireless Web technologies in the medical community that have been used successfully in the business and consumer markets, clinicians can expect profound increases in the amount of patient data, as well as the ease with which those data are acquired, analyzed, and disseminated. The enabling technologies involved in this transformation to the wireless Web range from the new generation of wireless PDAs, eBooks, and wireless data acquisition peripherals to new wireless network protocols. The rate-limiting step in the application of this technology in medicine is not technology per se but rather how quickly clinicians and their patients come to accept and appreciate the benefits and limitations of the application of wireless Web technology.

  20. Evaluating Web Usability

    Science.gov (United States)

    Snider, Jean; Martin, Florence

    2012-01-01

    Web usability focuses on design elements and processes that make web pages easy to use. A website for college students was evaluated for underutilization. One-on-one testing, focus groups, web analytics, peer university review and marketing focus group and demographic data were utilized to conduct usability evaluation. The results indicated that…

  1. The Impact of Structural Transformation in the Retail Sector on the Producer and Consumer Market in Bursa

    Directory of Open Access Journals (Sweden)

    Ebru SEÇKİN

    2015-02-01

    Full Text Available There has been transformation of the food retail sector in the last 20 years, accompanied by multi-nationalization of the supermarket sector itself. Modern supply chains comprise the production and trade of high-value produce, usually destined for export to high-income markets or for supermarket retail. Two striking changes in the retail food sector have been the movement of supermarket chains towards specialized wholesalers in the organization of their procurement systems, and the emergence of strict quality and safety standards. Debates on the supermarket revolution and its impact on small farmers continue in the literature. Some writers suggest that small farmers are excluded from modern supply chains because they cannot meet supermarkets’ requirements. However, some writers imply that small farmers are not under threat. In this context, this paper aimed to examine the relationship between buyer and supplier, and reveal the structural and behavioural stresses of the modern supply chain in the context of the pear supply chain in Bursa (Gürsu. There are two research questions: 1 Are small farmers excluded from modern supply chains? 2 Are there differences between farmers in modern and traditional supply chains? The study concluded that there is a dual structure at work, in which traditional and modern supply chains intertwine and operate side by side. The study also found that small farmers are not excluded from the modern supply chain, and that there are no differences between farmers in modern and traditional supply chains.

  2. A market based active/reactive dispatch including transformer taps and reactor and capacitor banks using Simulated Annealing

    International Nuclear Information System (INIS)

    Gomes, Mario Helder; Saraiva, Joao Tome

    2009-01-01

    This paper describes an optimization model to be used by System Operators in order to validate the economic schedules obtained by Market Operators together with the injections from Bilateral Contracts. These studies will be performed off-line in the day before operation and the developed model is based on adjustment bids submitted by generators and loads and it is used by System Operators if that is necessary to enforce technical or security constraints. This model corresponds to an enhancement of an approach described in a previous paper and it now includes discrete components as transformer taps and reactor and capacitor banks. The resulting mixed integer formulation is solved using Simulated Annealing, a well known metaheuristic specially suited for combinatorial problems. Once the Simulated Annealing converges and the values of the discrete variables are fixed, the resulting non-linear continuous problem is solved using Sequential Linear Programming to get the final solution. The developed model corresponds to an AC version, it includes constraints related with the capability diagram of synchronous generators and variables allowing the computation of the active power required to balance active losses. Finally, the paper includes a Case Study based on the IEEE 118 bus system to illustrate the results that it is possible to obtain and their interest. (author)

  3. Hospital's redesigned Web site patient-friendly, comprehensive. Site one-of-a-kind in Twin Cities market area.

    Science.gov (United States)

    Rees, T

    2001-01-01

    North Memorial Medical Center, Robbinsdale, Minn., has opened a brightly redesigned Web site. It is patient-friendly and features a different approach to provide healthcare information called "care areas," which are organized by condition, such as heart care, cancer care and childbirth. This approach led to the the site being named North Memorial Online Care Center.

  4. Procurement for market transformation for energy-efficient products. A study under the SAVE-programme[SAVE = Specific Actions for Vigorous Energy Efficiency

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    1998-07-01

    This report summarises the findings from the SAVE study, 'Procurement for Market Transformation for Energy Efficient Products', focusing on the possibility of executing co-operative procurement activities at the European level. The conclusions are based upon findings from 36 market studies carried out in nine European countries regarding four different products: induction motors, solar-energy systems for water heating, office lighting systems, and combined fridge-freezers, as well as practical experience from about 30 procurements carried out by NUTEK in Sweden, and the experience of the IEA DSM Implementing agreement annex III 'Co-operative Procurement of Innovative Technologies'. The study concludes that co-operative procurement is a promising instrument for consideration in combination with other instruments for future energy-efficiency policy at the EU level. By seeking to transform the European market in its totality, the current prevailing differences between national markets can be softened contributing to the completion of a single European market and providing a basis for a more integrated market transformation approach. However, carrying out the process at the EU level is complex and it therefore needs careful designing in order to be successful. A main barrier to measures of this kind being implemented is the lack of experience, and therefore trust in the process as such, which is why further practical experience on both a national and international level is needed. To encourage member states to participate and co-operate whatever the form chosen, the study suggests that concrete and active support from the Commission is an important signalling effect, since the importance of energy efficiency on the political agenda differs considerably between countries that, furthermore, are more or less flexible when it comes to adopting new policy instruments.

  5. Developing a Web-based system by integrating VGI and SDI for real estate management and marketing

    Directory of Open Access Journals (Sweden)

    J. Salajegheh

    2014-10-01

    Full Text Available Property importance of various aspects, especially the impact on various sectors of the economy and the country's macroeconomic is clear. Because of the real, multi-dimensional and heterogeneous nature of housing as a commodity, the lack of an integrated system includes comprehensive information of property, the lack of awareness of some actors in this field about comprehensive information about property and the lack of clear and comprehensive rules and regulations for the trading and pricing, several problems arise for the people involved in this field. In this research implementation of a crowd-sourced Web-based real estate support system is desired. Creating a Spatial Data Infrastructure (SDI in this system for collecting, updating and integrating all official data about property is also desired in this study. In this system a Web2.0 broker and technologies such as Web services and service composition has been used. This work aims to provide comprehensive and diverse information about property from different sources. For this purpose five-level real estate support system architecture is used. PostgreSql DBMS is used to implement the desired system. Geoserver software is also used as map server and reference implementation of OGC (Open Geospatial Consortium standards. And Apache server is used to run web pages and user interfaces. Integration introduced methods and technologies provide a proper environment for various users to use the system and share their information. This goal is only achieved by cooperation between all involved organizations in real estate with implementation their required infrastructures in interoperability Web services format.

  6. Developing a Web-based system by integrating VGI and SDI for real estate management and marketing

    Science.gov (United States)

    Salajegheh, J.; Hakimpour, F.; Esmaeily, A.

    2014-10-01

    Property importance of various aspects, especially the impact on various sectors of the economy and the country's macroeconomic is clear. Because of the real, multi-dimensional and heterogeneous nature of housing as a commodity, the lack of an integrated system includes comprehensive information of property, the lack of awareness of some actors in this field about comprehensive information about property and the lack of clear and comprehensive rules and regulations for the trading and pricing, several problems arise for the people involved in this field. In this research implementation of a crowd-sourced Web-based real estate support system is desired. Creating a Spatial Data Infrastructure (SDI) in this system for collecting, updating and integrating all official data about property is also desired in this study. In this system a Web2.0 broker and technologies such as Web services and service composition has been used. This work aims to provide comprehensive and diverse information about property from different sources. For this purpose five-level real estate support system architecture is used. PostgreSql DBMS is used to implement the desired system. Geoserver software is also used as map server and reference implementation of OGC (Open Geospatial Consortium) standards. And Apache server is used to run web pages and user interfaces. Integration introduced methods and technologies provide a proper environment for various users to use the system and share their information. This goal is only achieved by cooperation between all involved organizations in real estate with implementation their required infrastructures in interoperability Web services format.

  7. SISTEM INFORMASI REALISASI BEBAN KERJA SALES DAN MARKETING BERBASIS WEB DENGAN PERMODELAN UML (STUDY KASUS: LKP PALCOMTECH

    Directory of Open Access Journals (Sweden)

    Dini Hari Pertiwi

    2017-12-01

    Full Text Available Sebuah website sudah mulai banyak digunakan oleh organisasi atau perusahaan dengan tujuan sebagai media komunikasi, promosi atau bahkan menjadi media transaksi bagi perusahaan tersebut. Karena banyaknya kemampuan yang dimiliki oleh sebuah website maka perusahaan mulai banyak memanfaatkan website untuk kebutuhan yang lainnya, salah satu pemanfaatan website yaitu digunakan untuk pemantauan target kerja yang dilakukan oleh bagian sales dan marketing. Pembagian target kerja akan langsung dibagi berdasarkan potensi cabang masing-masing sehingga kepala cabang, koordinator cabang dapat langsung melakukan pemantauan terhadap capaian yang dilakukan oleh sales dan marekting terhadapt target yang diberikan. Karena website yang dapat menjadi media komunikasi pemcapaian realisasi target kerja maka website dibuat dengan menggunakan permodelan UML (Unified Modeling Language untuk memudahkan jika suatu saat akan dilakukan pengembangan sistem informasi realisasi beban kerja sales dan marketing. Sistem informasi realisasi beban kerja sales dan marketing akan menyimpan informasi target untuk masing-masing cabang, nama produk yang akan dipromosikan, serta akan menyimpan data konsumen dan capaian yang dilakukan oleh sales dan marketing. Realisasi pencapaian dapat langsung dilihat melalui dashboard masing-masing kepala cabang dan koordinator cabang sehingga tidak perlu menunggu laporan yang dikirimkan oleh masing-masing sales dan marketing. Sistem informasi realisasi beban kerja sales dan marketing ini dibuat dengan menggunakan bahasa pemrograman Framework PHP yaitu  codeigniter sedangkan database yang digunakan adalah MySQL.

  8. Market transformation lessons learned from an automated demand response test in the Summer and Fall of 2003

    Energy Technology Data Exchange (ETDEWEB)

    Shockman, Christine; Piette, Mary Ann; ten Hope, Laurie

    2004-08-01

    A recent pilot test to enable an Automatic Demand Response system in California has revealed several lessons that are important to consider for a wider application of a regional or statewide Demand Response Program. The six facilities involved in the site testing were from diverse areas of our economy. The test subjects included a major retail food marketer and one of their retail grocery stores, financial services buildings for a major bank, a postal services facility, a federal government office building, a state university site, and ancillary buildings to a pharmaceutical research company. Although these organizations are all serving diverse purposes and customers, they share some underlying common characteristics that make their simultaneous study worthwhile from a market transformation perspective. These are large organizations. Energy efficiency is neither their core business nor are the decision makers who will enable this technology powerful players in their organizations. The management of buildings is perceived to be a small issue for top management and unless something goes wrong, little attention is paid to the building manager's problems. All of these organizations contract out a major part of their technical building operating systems. Control systems and energy management systems are proprietary. Their systems do not easily interact with one another. Management is, with the exception of one site, not electronically or computer literate enough to understand the full dimensions of the technology they have purchased. Despite the research team's development of a simple, straightforward method of informing them about the features of the demand response program, they had significant difficulty enabling their systems to meet the needs of the research. The research team had to step in and work directly with their vendors and contractors at all but one location. All of the participants have volunteered to participate in the study for altruistic

  9. Transforming Gender Relations through the Market: Smallholder Milk Market Participation and Women`s Intra-household Bargaining Power in Ethiopia

    NARCIS (Netherlands)

    Lenjiso, B.M.; Smits, J.P.J.M.; Ruben, R.

    2016-01-01

    We study the relationship between smallholder milk market participation and women's intra-household bargaining position in Ethiopia, using a quasi-experiment and propensity score matching. In market participant households, milk income is higher and its control has shifted from women to men. Our data

  10. Chemical Transformation Simulator

    Science.gov (United States)

    The Chemical Transformation Simulator (CTS) is a web-based, high-throughput screening tool that automates the calculation and collection of physicochemical properties for an organic chemical of interest and its predicted products resulting from transformations in environmental sy...

  11. Web Caching

    Indian Academy of Sciences (India)

    leveraged through Web caching technology. Specifically, Web caching becomes an ... Web routing can improve the overall performance of the Internet. Web caching is similar to memory system caching - a Web cache stores Web resources in ...

  12. Référencement, e-marketing et visibilité web 30 pratiques pour décideurs et webmasters

    CERN Document Server

    Colantonio, Fred

    2013-01-01

    Le plus beau site web du monde est inutile s'il est introuvable !Les internautes sont pressés et exigeants; la concurrence nombreuse et organisée. Comment devenir meilleur et plus visible en exploitant des techniques simples ?A travers 30 pratiques, l'auteur répond à 2 préoccupations :- Comment vous trouver quand on vous cherche ?- Comment être visible là où on ne vousattend pas ?Construit principalement autour du référencement naturel et de la présence dans les moteurs de recherche, ce livre vous offre également un aperçu des techniques payantes d'e-marketing. En conclusion, l'exploitation p

  13. Association Between Media Dose, Ad Tagging, and Changes in Web Traffic for a National Tobacco Education Campaign: A Market-Level Longitudinal Study.

    Science.gov (United States)

    Shafer, Paul R; Davis, Kevin C; Patel, Deesha; Rodes, Robert; Beistle, Diane

    2016-02-17

    In 2012, the US Centers for Disease Control and Prevention (CDC) launched Tips From Former Smokers (Tips), the first federally funded national tobacco education campaign. In 2013, a follow-up Tips campaign aired on national cable television networks, radio, and other channels, with supporting digital advertising to drive traffic to the Tips campaign website. The objective of this study was to use geographic and temporal variability in 2013 Tips campaign television media doses and ad tagging to evaluate changes in traffic to the campaign website in response to specific doses of campaign media. Linear regression models were used to estimate the dose-response relationship between weekly market-level television gross rating points (GRPs) and weekly Web traffic to the Tips campaign website. This relationship was measured using unique visitors, total visits, and page views as outcomes. Ad GRP effects were estimated separately for ads tagged with the Tips campaign website URL and 1-800-QUIT-NOW. In the average media market, an increase of 100 television GRPs per week for ads tagged with the Tips campaign website URL was associated with an increase of 650 unique visitors (P<.001), 769 total visits (P<.001), and 1255 total page views (P<.001) per week. The associations between GRPs for ads tagged with 1-800-QUIT-NOW and each Web traffic measure were also statistically significant (P<.001), but smaller in magnitude. Based on these findings, we estimate that the 16-week 2013 Tips television campaign generated approximately 660,000 unique visitors, 900,000 total visits, and 1,390,000 page views for the Tips campaign website. These findings can help campaign planners forecast the likely impact of targeted advertising efforts on consumers' use of campaign-specific websites.

  14. Tweak, adapt, or transform: Policy scenarios in response to emerging bioenergy markets in the U.S

    Science.gov (United States)

    Ryan. C. Atwell; Lisa. A. Schulte; Lynne M. Westphal

    2011-01-01

    Emerging bioenergy markets portend both boon and bane for regions of intensive agricultural production worldwide. To understand and guide the effects of bioenergy markets on agricultural landscapes, communities, and economies, we engaged leaders in the Corn Belt state of Iowa in a participatory workshop and follow-up interviews to develop future policy scenarios....

  15. Web services foundations

    CERN Document Server

    Bouguettaya, Athman; Daniel, Florian

    2013-01-01

    Web services and Service-Oriented Computing (SOC) have become thriving areas of academic research, joint university/industry research projects, and novel IT products on the market. SOC is the computing paradigm that uses Web services as building blocks for the engineering of composite, distributed applications out of the reusable application logic encapsulated by Web services. Web services could be considered the best-known and most standardized technology in use today for distributed computing over the Internet.Web Services Foundations is the first installment of a two-book collection coverin

  16. Web Security, Privacy & Commerce

    CERN Document Server

    Garfinkel, Simson

    2011-01-01

    Since the first edition of this classic reference was published, World Wide Web use has exploded and e-commerce has become a daily part of business and personal life. As Web use has grown, so have the threats to our security and privacy--from credit card fraud to routine invasions of privacy by marketers to web site defacements to attacks that shut down popular web sites. Web Security, Privacy & Commerce goes behind the headlines, examines the major security risks facing us today, and explains how we can minimize them. It describes risks for Windows and Unix, Microsoft Internet Exp

  17. Association Between Media Dose, Ad Tagging, and Changes in Web Traffic for a National Tobacco Education Campaign: A Market-Level Longitudinal Study

    Science.gov (United States)

    Davis, Kevin C; Patel, Deesha; Rodes, Robert; Beistle, Diane

    2016-01-01

    Background In 2012, the US Centers for Disease Control and Prevention (CDC) launched Tips From Former Smokers (Tips), the first federally funded national tobacco education campaign. In 2013, a follow-up Tips campaign aired on national cable television networks, radio, and other channels, with supporting digital advertising to drive traffic to the Tips campaign website. Objective The objective of this study was to use geographic and temporal variability in 2013 Tips campaign television media doses and ad tagging to evaluate changes in traffic to the campaign website in response to specific doses of campaign media. Methods Linear regression models were used to estimate the dose-response relationship between weekly market-level television gross rating points (GRPs) and weekly Web traffic to the Tips campaign website. This relationship was measured using unique visitors, total visits, and page views as outcomes. Ad GRP effects were estimated separately for ads tagged with the Tips campaign website URL and 1-800-QUIT-NOW. Results In the average media market, an increase of 100 television GRPs per week for ads tagged with the Tips campaign website URL was associated with an increase of 650 unique visitors (Ptraffic measure were also statistically significant (Pgenerated approximately 660,000 unique visitors, 900,000 total visits, and 1,390,000 page views for the Tips campaign website. These findings can help campaign planners forecast the likely impact of targeted advertising efforts on consumers’ use of campaign-specific websites. PMID:26887959

  18. Market maturation or social transformation? A study of configurations of Danish producer-consumer networks 1970-2011

    DEFF Research Database (Denmark)

    Kjeldsen, Chris

    for organic food as the field of inquiry and in particular the evolution of producer-consumer relations in the period 1970-2011. The data used in the paper comes from a historical study of the development of the Danish organic market, studies of recent innovative initiatives, operating on both regional......The Danish market for organic food is distinguished among other European countries by a high market share of organic products. This can be interpreted in different ways. One interpretation is the that these developments is a case of an alternative becoming mainstream, which erases the distinctive...... features of the once ‘alternative’. Another interpretation is that the development of the organic market has created new, alternative economic spaces, which has and will continue to redefine the ‘rules of the game’. The aim of the paper is to address this issue, using the development of the Danish market...

  19. Typography of web design

    OpenAIRE

    Uhlířová, Martina

    2016-01-01

    Typography is one of the most important elements of web design and marketing. Good typography makes web design more appealing, which is important for readers in evaluating titles and the quality of text. The aim of this thesis is to provide a characterization of good and bad typography. I will use this characterization to identify modern typographical trends in a digital background....

  20. Web Science emerges

    OpenAIRE

    Shadbolt, Nigel; Berners-Lee, Tim

    2008-01-01

    The relentless rise in Web pages and links is creating emergent properties, from social networks to virtual identity theft, that are transforming society. A new discipline, Web Science, aims to discover how Web traits arise and how they can be harnessed or held in check to benefit society. Important advances are beginning to be made; more work can solve major issues such as securing privacy and conveying trust.

  1. The mediating role of guanxi network and communication performance in transforming Web 2.0 technologies usage to work performance : An empirical study in China

    NARCIS (Netherlands)

    Wong, L.H.M.; Davison, R.M.; Ou, C.X.J.; Cheng, Z.; Tan, F.B.; Bunker, D.

    2014-01-01

    Motivated by both the increasing popularity of Web 2.0 technologies and the lack of empirical studies to conceptualize and validate their roles in the work place, in this research we aim to establish a research model to capture how Web 2.0 technologies can enhance individual work performance.

  2. Programming the Mobile Web

    CERN Document Server

    Firtman, Maximiliano

    2010-01-01

    Today's market for mobile apps goes beyond the iPhone to include BlackBerry, Nokia, Windows Phone, and smartphones powered by Android, webOS, and other platforms. If you're an experienced web developer, this book shows you how to build a standard app core that you can extend to work with specific devices. You'll learn the particulars and pitfalls of building mobile apps with HTML, CSS, and other standard web tools. You'll also explore platform variations, finicky mobile browsers, Ajax design patterns for mobile, and much more. Before you know it, you'll be able to create mashups using Web 2.

  3. Advanced web services

    CERN Document Server

    Bouguettaya, Athman; Daniel, Florian

    2013-01-01

    Web services and Service-Oriented Computing (SOC) have become thriving areas of academic research, joint university/industry research projects, and novel IT products on the market. SOC is the computing paradigm that uses Web services as building blocks for the engineering of composite, distributed applications out of the reusable application logic encapsulated by Web services. Web services could be considered the best-known and most standardized technology in use today for distributed computing over the Internet. This book is the second installment of a two-book collection covering the state-o

  4. Marketing marketing

    NARCIS (Netherlands)

    dr. Karel Jan van Alsem

    2013-01-01

    In deze installatierede betoogt Karel Jan Alsem dat marketing een grotere strategische rol in organisaties zou moeten krijgen. Want marketing is bij uitstek de verbinding tussen klantwensen en het DNA van een organisatie. Doordat merken gemiddeld voor mensen niet heel belangrijk zijn, is goede

  5. Transforming Society

    DEFF Research Database (Denmark)

    Enemark, Stig; Dahl Højgaard, Pia

    2017-01-01

    , was a result of transforming society from a feudal system to a capitalistic and market based economy. This story is interesting in itself - but it also provides a key to understanding the cadastral system of today. The system has evolved over time and now serves a whole range of functions in society. The paper...

  6. Studies of transformational leadership in consumer service: market orientation behavior and alternative roles for the mediators and moderators of change commitment.

    Science.gov (United States)

    Yang, Yi-Feng

    2013-12-01

    The present paper evaluates the relation between transformational leadership and market orientation along with the mediating and moderating effects of change commitment for employees in customer centers in Taiwan. 327 questionnaires were returned by personnel at several customer centers in four different insurance companies. Inter-rater agreement was acceptable based on the multiple raters (i.e., the consumer-related employees from the division groups) of one individual (i.e., a manager)--indicating the aggregated measures were acceptable. The multi-source sample comprised data taken from the four division centers: phone services, customer representatives, financial specialists, and front-line salespeople. The relations were assessed using a multiple mediation procedure incorporating bootstrap techniques and PRODCLIN2 with structural equation modeling analysis. The results reflect a mediating role for change commitment.

  7. An insight into the deep web; why it matters for addiction psychiatry?

    Science.gov (United States)

    Orsolini, Laura; Papanti, Duccio; Corkery, John; Schifano, Fabrizio

    2017-05-01

    Nowadays, the web is rapidly spreading, playing a significant role in the marketing or sale or distribution of "quasi" legal drugs, hence facilitating continuous changes in drug scenarios. The easily renewable and anarchic online drug-market is gradually transforming indeed the drug market itself, from a "street" to a "virtual" one, with customers being able to shop with a relative anonymity in a 24-hr marketplace. The hidden "deep web" is facilitating this phenomenon. The paper aims at providing an overview to mental health's and addiction's professionals on current knowledge about prodrug activities on the deep web. A nonparticipant netnographic qualitative study of a list of prodrug websites (blogs, fora, and drug marketplaces) located into the surface web was here carried out. A systematic Internet search was conducted on Duckduckgo® and Google® whilst including the following keywords: "drugs" or "legal highs" or "Novel Psychoactive Substances" or "NPS" combined with the word deep web. Four themes (e.g., "How to access into the deepweb"; "Darknet and the online drug trading sites"; "Grams-search engine for the deep web"; and "Cryptocurrencies") and 14 categories were here generated and properly discussed. This paper represents a complete or systematical guideline about the deep web, specifically focusing on practical information on online drug marketplaces, useful for addiction's professionals. Copyright © 2017 John Wiley & Sons, Ltd.

  8. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    HU YUE

    2010-01-01

    @@ Online Ad Boom According to a report delivered by iResearch Consulting Group, a market researcher that specializes in Web-related studies, the Chinese online advertisement value in 2009 soared 21.2 percent year on year to reach 20.61 billion yuan($3 billion).

  9. Semantic Web

    Directory of Open Access Journals (Sweden)

    Anna Lamandini

    2011-06-01

    Full Text Available The semantic Web is a technology at the service of knowledge which is aimed at accessibility and the sharing of content; facilitating interoperability between different systems and as such is one of the nine key technological pillars of TIC (technologies for information and communication within the third theme, programme specific cooperation of the seventh programme framework for research and development (7°PQRS, 2007-2013. As a system it seeks to overcome overload or excess of irrelevant information in Internet, in order to facilitate specific or pertinent research. It is an extension of the existing Web in which the aim is for cooperation between and the computer and people (the dream of Sir Tim Berners –Lee where machines can give more support to people when integrating and elaborating data in order to obtain inferences and a global sharing of data. It is a technology that is able to favour the development of a “data web” in other words the creation of a space in both sets of interconnected and shared data (Linked Data which allows users to link different types of data coming from different sources. It is a technology that will have great effect on everyday life since it will permit the planning of “intelligent applications” in various sectors such as education and training, research, the business world, public information, tourism, health, and e-government. It is an innovative technology that activates a social transformation (socio-semantic Web on a world level since it redefines the cognitive universe of users and enables the sharing not only of information but of significance (collective and connected intelligence.

  10. Marketing Opportunities in the Digital World.

    Science.gov (United States)

    Kiani, G. Reza

    1998-01-01

    Addresses the opportunities offered by the Web to marketers. Considers the Web as a two-way communication model in which four different communication states can take place. Suggests the necessity of new concepts and models for marketers to manage their Web sites, and presents opportunities supporting the marketers' objectives in the new…

  11. Actualization report of the data of the project Transformation of rural statement market, Burkina Faso. Final report

    International Nuclear Information System (INIS)

    Sawadogo, Xavier

    2007-10-01

    Public utility of electricity gathers the production, the transformation, the distribution, the import, the export and the sale of electrical energy. The public utility of electricity is ensured by the State, the territorial collectivity or by thirds under terms of contracts signed with the State or the territorial collectivities. The offer of electricity is exclusively assured by the SONABEL. Its total production in 2006 was 548,397,372 kWh compared with 516,224,848 in 2005, that is to say an increase of 6.23%. The imported energy in 2006 was 139,323,910 kWh; that accounts for 25% of total energy produced. The thermal production was about 467.728.921 kWh against 415,751,943 kWh in 2005, that is to say an increase of 13%. Water power represented 8,068,451 kWh in 2006, that is to say a fall of 20%. In Burkina Faso, total energy offered (energy imported, heat energy, hydroelectric power) is increase by 7.19% in comparison to 2005 and reached up of 687,721,282 kWh in 2006. In spite of this important electrical production, only 7 to 8% of the total population have electricity. That is mainly caused by the capital cost of electricity installations. To mitigate this difficulty, a national policy of energy was developed to strengthen the access of electricity to the population, to fall the costs of electricity, to develop rural electrification and to growth on the part of renewable energies in the national energy assessment. That is why it is necessary to implement the project of access to the energy services (PASE) whose overall cost is estimated to 41.1 million US dollars [fr

  12. Silicon web process development

    Science.gov (United States)

    Duncan, C. S.; Seidensticker, R. G.; Mchugh, J. P.; Skutch, M. E.; Driggers, J. M.; Hopkins, R. H.

    1981-01-01

    The silicon web process takes advantage of natural crystallographic stabilizing forces to grow long, thin single crystal ribbons directly from liquid silicon. The ribbon, or web, is formed by the solidification of a liquid film supported by surface tension between two silicon filaments, called dendrites, which border the edges of the growing strip. The ribbon can be propagated indefinitely by replenishing the liquid silicon as it is transformed to crystal. The dendritic web process has several advantages for achieving low cost, high efficiency solar cells. These advantages are discussed.

  13. Trends in Internet Marketing

    OpenAIRE

    Panchanathan, Nitin

    2005-01-01

    Internet marketing involves the usage of the Internet to market and sell goods or services. In this thesis we wished to seek answers for the following questions with the help of web, email surveys taking into consideration consumer perspective, company perspective and 3rd party internet marketing agency perspective. Our survey sample was based on a small set of companies, consumers and internet marketing agencies. The survey results helped us in predicting the trends in internet marketing. We...

  14. [Social marketing and public health].

    Science.gov (United States)

    Arcaro, P; Mannocci, A; Saulle, R; Miccoli, S; Marzuillo, C; La Torre, G

    2013-01-01

    Social marketing uses the principles and techniques of commercial marketing by applying them to the complex social context in order to promote changes (cognitive; of action; behavioral; of values) among the target population in the public interest. The advent of Internet has radically modified the communication process, and this transformation also involved medical-scientific communication. Medical journals, health organizations, scientific societies and patient groups are increasing the use of the web and of many social networks (Twitter, Facebook, Google, YouTube) as channels to release scientific information to doctors and patients quickly. In recent years, even Healthcare in Italy reported a considerable application of the methods and techniques of social marketing, above all for health prevention and promotion. Recently the association for health promotion "Social marketing and health communication" has been established to promote an active dialogue between professionals of social marketing and public health communication, as well as among professionals in the field of communication of the companies involved in the "health sector". In the field of prevention and health promotion it is necessary to underline the theme of the growing distrust in vaccination practices. Despite the irrefutable evidence of the efficacy and safety of vaccines, the social-cultural transformation together with the overcoming of compulsory vaccination and the use of noninstitutional information sources, have generated confusion among citizens that tend to perceive compulsory vaccinations as needed and safe, whereas recommended vaccinations as less important. Moreover, citizens scarcely perceive the risk of disease related to the effectiveness of vaccines. Implementing communication strategies, argumentative and persuasive, borrowed from social marketing, also for the promotion of vaccines is a priority of the health system. A typical example of the application of social marketing, as

  15. Forest economics and policy in a changing environment: how market, policy, and climate transformations affect forests -- Proceedings of the 2016 Meeting of the International Society of Forest Resource Economics

    Science.gov (United States)

    Gregory E. Frey; Prakash Nepal

    2016-01-01

    Economics can affect decisions about forest resource management and utilization, and in turn, the ecosystem benefits received. In a time of market, policy, and climate transformations, economic analyses are critical to help policy-makers and resource managers make appropriate decisions. At the 2016 Meeting of the International Society of Forest Resource Economics (...

  16. Quantifying the web browser ecosystem.

    Science.gov (United States)

    Ferdman, Sela; Minkov, Einat; Bekkerman, Ron; Gefen, David

    2017-01-01

    Contrary to the assumption that web browsers are designed to support the user, an examination of a 900,000 distinct PCs shows that web browsers comprise a complex ecosystem with millions of addons collaborating and competing with each other. It is possible for addons to "sneak in" through third party installations or to get "kicked out" by their competitors without user involvement. This study examines that ecosystem quantitatively by constructing a large-scale graph with nodes corresponding to users, addons, and words (terms) that describe addon functionality. Analyzing addon interactions at user level using the Personalized PageRank (PPR) random walk measure shows that the graph demonstrates ecological resilience. Adapting the PPR model to analyzing the browser ecosystem at the level of addon manufacturer, the study shows that some addon companies are in symbiosis and others clash with each other as shown by analyzing the behavior of 18 prominent addon manufacturers. Results may herald insight on how other evolving internet ecosystems may behave, and suggest a methodology for measuring this behavior. Specifically, applying such a methodology could transform the addon market.

  17. Quantifying the web browser ecosystem

    Science.gov (United States)

    Ferdman, Sela; Minkov, Einat; Gefen, David

    2017-01-01

    Contrary to the assumption that web browsers are designed to support the user, an examination of a 900,000 distinct PCs shows that web browsers comprise a complex ecosystem with millions of addons collaborating and competing with each other. It is possible for addons to “sneak in” through third party installations or to get “kicked out” by their competitors without user involvement. This study examines that ecosystem quantitatively by constructing a large-scale graph with nodes corresponding to users, addons, and words (terms) that describe addon functionality. Analyzing addon interactions at user level using the Personalized PageRank (PPR) random walk measure shows that the graph demonstrates ecological resilience. Adapting the PPR model to analyzing the browser ecosystem at the level of addon manufacturer, the study shows that some addon companies are in symbiosis and others clash with each other as shown by analyzing the behavior of 18 prominent addon manufacturers. Results may herald insight on how other evolving internet ecosystems may behave, and suggest a methodology for measuring this behavior. Specifically, applying such a methodology could transform the addon market. PMID:28644833

  18. Web traffic and firm performance

    DEFF Research Database (Denmark)

    Farooq, Omar; Aguenaou, Samir

    2013-01-01

    Does the traffic generated by websites of firms signal anything to stock market participants? Does higher web-traffic translate into availability of more information and therefore lower agency problems? And if answers to above questions are in affirmative, does higher web-traffic traffic translate...... into better firm performance? This paper aims to answer these questions by documenting a positive relationship between the extent of web-traffic and firm performance in the MENA region during the 2010. We argue that higher web-traffic lowers the agency problems in firms by disseminating more information...... to stock market participants. Consequently, lower agency problems translate into better performance. Furthermore, we also show that agency reducing role of web-traffic is more pronounced in regimes where information environment is already bad. For example, our results show stronger impact of web...

  19. Transforming the tobacco market: why the supply of cigarettes should be transferred from for-profit corporations to non-profit enterprises with a public health mandate.

    Science.gov (United States)

    Callard, C; Thompson, D; Collishaw, N

    2005-08-01

    Current tobacco control strategies seek primarily to decrease the demand for cigarettes through measures that encourage individuals to adopt healthier behaviours. These measures are impeded and undermined by tobacco corporations, whose profit drive compels them to seek to maintain and expand cigarette sales. Tobacco corporations seek to expand cigarette sales because they are for-profit business corporations and are obliged under law to maximise profits, even when this results in harm to others. It is not legally possible for a for-profit corporation to relinquish its responsibility to make profits or for it to temper this obligation with responsibilities to support health. Tobacco could be supplied through other non-profit enterprises. The elimination of profit driven behaviour from the supply of tobacco would enhance the ability of public health authorities to reduce tobacco use. Future tobacco control strategies can seek to transform the tobacco market from one occupied by for-profit corporations to one where tobacco is supplied by institutions that share a health mandate and will help to reduce smoking and smoking related disease and death.

  20. Towards the Semantic Web

    NARCIS (Netherlands)

    Davies, John; Fensel, Dieter; Harmelen, Frank Van

    2003-01-01

    With the current changes driven by the expansion of the World Wide Web, this book uses a different approach from other books on the market: it applies ontologies to electronically available information to improve the quality of knowledge management in large and distributed organizations. Ontologies

  1. Strategies for interpersonal and public communication in social movements. Transformations in informal networks and repertoires in the era of social Web

    Directory of Open Access Journals (Sweden)

    Rocío Ortiz Galindo

    2016-07-01

    Full Text Available This work aims to advance in the theoretical analysis of the field of communication and social movements. The article studies the new changes that have emerged in the social Web era. We will review some of the principal works of the literature to observe the communicative strategies in these collectives, which are able to influence in the social change. We will differentiate the area of interpersonal communication (the informal networks and the public communication (the repertoires of collective action. We will use this classification to analyze the communicative strategies which have born in the social cybermovements, in the ICT age.

  2. Web Mining

    Science.gov (United States)

    Fürnkranz, Johannes

    The World-Wide Web provides every internet citizen with access to an abundance of information, but it becomes increasingly difficult to identify the relevant pieces of information. Research in web mining tries to address this problem by applying techniques from data mining and machine learning to Web data and documents. This chapter provides a brief overview of web mining techniques and research areas, most notably hypertext classification, wrapper induction, recommender systems and web usage mining.

  3. O futuro do mercado discográfico: impacto das novas tecnologias na difusão e venda de conteúdo musical. A eficácia do marketing viral e do Web marketing na difusão e promoção de conteúdo musical

    OpenAIRE

    Gonçalves, Tiago Miguel Afonso

    2009-01-01

    Projecto de Dissertação / Mestrado em Marketing A presente dissertação tem como tema “O futuro do mercado discográfico. Impacto das novas tecnologias na difusão e venda de conteúdo musical. A eficácia do marketing viral e do web marketing na difusão e promoção de conteúdo musical.” Este estudo centra-se sobretudo numa análise empírica e num estudo metodológico de análise quantitativa que irá procurar alcançar resultados nos seguintes domínios: Análise e interpretação das novas tendência...

  4. Collaborative web hosting challenges and research directions

    CERN Document Server

    Ahmed, Reaz

    2014-01-01

    This brief presents a peer-to-peer (P2P) web-hosting infrastructure (named pWeb) that can transform networked, home-entertainment devices into lightweight collaborating Web servers for persistently storing and serving multimedia and web content. The issues addressed include ensuring content availability, Plexus routing and indexing, naming schemes, web ID, collaborative web search, network architecture and content indexing. In pWeb, user-generated voluminous multimedia content is proactively uploaded to a nearby network location (preferably within the same LAN or at least, within the same ISP)

  5. The Influence of Personal and Social-Interactive Engagement in Social TV Web Sites

    OpenAIRE

    M. Pagani; A. Mirabello

    2011-01-01

    Traditional retail and online brands seek new ways to build a platform to enable customers to connect with each other and encourage consumer engagement. Purpose of this article is to understand how social media is transforming consumer engagement and redefining commercial marketing strategies using video on the web, mobile devices and traditional TV. The article develops and estimates a conceptual model of how experiential Personal Engagement and Social-Interactive Engagement influence a...

  6. Spotlight on modern transformer design

    CERN Document Server

    Georgilakis, Pavlos S

    2009-01-01

    Increasing competition in the global transformer market has put tremendous responsibilities on the industry to increase reliability while reducing cost. This book introduces an approach to transformer design using artificial intelligence (AI) techniques in combination with finite element method (FEM).

  7. Excited, Proud, and Accomplished: Exploring the Effects of Feedback Supplemented with Web-Based Peer Benchmarking on Self-Regulated Learning in Marketing Classrooms

    Science.gov (United States)

    Raska, David

    2014-01-01

    This research explores and tests the effect of an innovative performance feedback practice--feedback supplemented with web-based peer benchmarking--through a lens of social cognitive framework for self-regulated learning. The results suggest that providing performance feedback with references to exemplary peer output is positively associated with…

  8. SaaS ve web designu

    OpenAIRE

    Míka, Filip

    2011-01-01

    This thesis is aimed to evaluate if the current SaaS market is able to meet functional re-quirements of web design in order to appropriately support web design's activities. The theoretical part introduces the web design model which describes web design's functional requirements. The next section presents a research concept that describes model assessment (i.e. solutions delivered as SaaS that support web design) and evaluation process. The results show that the current SaaS market is able to...

  9. Alasan dan Langkah Pembangunan Bisnis Berbasis Web

    Directory of Open Access Journals (Sweden)

    Idris Gautama

    2003-03-01

    Full Text Available This paper starts with the explanation of e-Commerce, e-Business, types of business, and taxonomy of business models. This paper also explains why starting web-based business from scratch is easier than to transform brick and mortal business to web-based/internet business. Then step-by-step creating web-based business will be explained.

  10. From Poly-Victimization to Poly-Strengths: Understanding the Web of Violence Can Transform Research on Youth Violence and Illuminate the Path to Prevention and Resilience.

    Science.gov (United States)

    Hamby, Sherry; Taylor, Elizabeth; Jones, Lisa; Mitchell, Kimberly J; Turner, Heather A; Newlin, Chris

    2018-03-01

    For many years, an overly "siloed" approach has hampered efforts to understand violence and minimize the societal burden of violence and victimization. This article discusses the limitations of an overly specialized approach to youth violence research, which has focused too much on violence in particular contexts, such as the family or the school. Instead, a child-centered approach is needed that comprehensively assesses all exposures to violence. This concept of the total cumulative burden of violence is known as poly-victimization. The poly-victimization framework reveals that many youth are entangled in a web of violence, experiencing victimization in multiple settings by multiple perpetrators. This more accurate view of children's exposure to violence has many advantages for advancing our scientific understanding of violence. Perhaps somewhat surprisingly, this more comprehensive view also points to new insights for resilience and prevention. This includes recognizing a parallel concept, "poly-strengths," which captures the number of resources and assets children and their families can use to help insulate youth from violence (prevention) or assist in coping and promoting well-being after victimization (intervention). Reconceptualizing how resilience is defined and understood among youth populations can help alleviate the true societal burden of youth victimization.

  11. Marketing Mix sebagai Alat Pembeda dalam Persaingan

    OpenAIRE

    Pura A, Agus Hasan

    2012-01-01

    Marketers must not only formulate the broad strategies to achieve its marketing objectives but also plan marketing mix programs. Many good strategies fail when it comes to development of specific marketing - mix tactics. Decision must be made to transform marketing strategy to marketing mix and to provide competitive advantageous in the competitive market place and in the same time to provide what market needs. Key words : Integrated Marketing, Marketing Mix, Differentiation, Customer Valu...

  12. COMUNICACIÓN COMERCIAL Y BOCA-OÍDO ELECTRÓNICO EN SITIOS WEB CORPORATIVOS: UN ANÁLISIS DESDE LA PERSPECTIVA DEL MARKETING DE RELACIONES

    Directory of Open Access Journals (Sweden)

    Belanche Gracia, Daniel

    2013-01-01

    Full Text Available El imparable crecimiento del intercambio de información en internet ha fomentado que los sitios web comerciales, además de ofrecer información relevante del vendedor (comunicación comercial, comiencen a incluir herramientas de interacción online donde los consumidores comparten sus experiencias (boca-oído electrónico. Este trabajo se centra en la información que aparece en la web del vendedor para comprender como esta afecta a su relación con el consumidor y a la promoción de sus productos a través de un boca-oído entre consumidores. Los resultados del modelo de ecuaciones estructurales basándose en las respuestas de usuarios de sitios web comerciales confirman que la comunicación comercial y el boca-oído electrónico afectan positivamente a los niveles de compromiso afectivo, mientras que la confianza solo se vería afectada por el grado de comunicación comercial. Finalmente, la confianza afectaría al compromiso, y este a su vez tendría una incidencia directa sobre el nivel de boca-oído electrónico positivo.

  13. Web archives

    DEFF Research Database (Denmark)

    Finnemann, Niels Ole

    2018-01-01

    This article deals with general web archives and the principles for selection of materials to be preserved. It opens with a brief overview of reasons why general web archives are needed. Section two and three present major, long termed web archive initiatives and discuss the purposes and possible...... values of web archives and asks how to meet unknown future needs, demands and concerns. Section four analyses three main principles in contemporary web archiving strategies, topic centric, domain centric and time-centric archiving strategies and section five discuss how to combine these to provide...... a broad and rich archive. Section six is concerned with inherent limitations and why web archives are always flawed. The last sections deal with the question how web archives may fit into the rapidly expanding, but fragmented landscape of digital repositories taking care of various parts...

  14. E-Marketing- A Global Perspective

    OpenAIRE

    Parminder Kaur; Dr. Ashutosh Pathak

    2015-01-01

    E-commerce provides the capability of buying and selling products, information and services on the Internet and other online environments . E-Marketing is also known as web marketing , Online marketing and internet marketing. E- Marketing is a management process . The aim of e-marketing is marketing is establish maintain and long-term relationship with customers. Online Marketing includes identify unmet needs, producing products and services to meet those need and pricing, distrib...

  15. Web Engineering

    Energy Technology Data Exchange (ETDEWEB)

    White, Bebo

    2003-06-23

    Web Engineering is the application of systematic, disciplined and quantifiable approaches to development, operation, and maintenance of Web-based applications. It is both a pro-active approach and a growing collection of theoretical and empirical research in Web application development. This paper gives an overview of Web Engineering by addressing the questions: (a) why is it needed? (b) what is its domain of operation? (c) how does it help and what should it do to improve Web application development? and (d) how should it be incorporated in education and training? The paper discusses the significant differences that exist between Web applications and conventional software, the taxonomy of Web applications, the progress made so far and the research issues and experience of creating a specialization at the master's level. The paper reaches a conclusion that Web Engineering at this stage is a moving target since Web technologies are constantly evolving, making new types of applications possible, which in turn may require innovations in how they are built, deployed and maintained.

  16. Web Site Optimisation

    OpenAIRE

    Petrželka, Jiří

    2007-01-01

    This BSc Project was performed during a study stay at the Coventry University, UK. The goal of this project is to enhance the accessibility and usability of an existing company presentation located at http://www.hcc.cz, boost the site's traffic and so increase the company's revenues. The project follows these steps to accomplish this: a ) A partial refactoring of the back-end (PHP scripts). b ) Transformation of the website contents according to the recommendations of the World Wide Web conso...

  17. A pre-crisis vs. crisis analysis of peripheral EU stock markets by means of wavelet transform and a nonlinear causality test

    Science.gov (United States)

    Polanco-Martínez, J. M.; Fernández-Macho, J.; Neumann, M. B.; Faria, S. H.

    2018-01-01

    This paper presents an analysis of EU peripheral (so-called PIIGS) stock market indices and the S&P Europe 350 index (SPEURO), as a European benchmark market, over the pre-crisis (2004-2007) and crisis (2008-2011) periods. We computed a rolling-window wavelet correlation for the market returns and applied a non-linear Granger causality test to the wavelet decomposition coefficients of these stock market returns. Our results show that the correlation is stronger for the crisis than for the pre-crisis period. The stock market indices from Portugal, Italy and Spain were more interconnected among themselves during the crisis than with the SPEURO. The stock market from Portugal is the most sensitive and vulnerable PIIGS member, whereas the stock market from Greece tends to move away from the European benchmark market since the 2008 financial crisis till 2011. The non-linear causality test indicates that in the first three wavelet scales (intraweek, weekly and fortnightly) the number of uni-directional and bi-directional causalities is greater during the crisis than in the pre-crisis period, because of financial contagion. Furthermore, the causality analysis shows that the direction of the Granger cause-effect for the pre-crisis and crisis periods is not invariant in the considered time-scales, and that the causality directions among the studied stock markets do not seem to have a preferential direction. These results are relevant to better understand the behaviour of vulnerable stock markets, especially for investors and policymakers.

  18. Translating for Marketing --On Marketing-oriented Translation of Enterprise Web Page%以营销为导向的企业网页信息翻译探究

    Institute of Scientific and Technical Information of China (English)

    董丽颖

    2012-01-01

    Recent years has witnessed China's rising as the world's second economy and greater than ever efforts made by our Chinese enterprises in attracting international publicity, very few of whom, however, have achieved expected perception and affinity of foreign markets. In this age of "All get done online", the translation of website texts also contributes to effective enterprise imaging and marketing in the target foreign market. This paper holds that marketing-oriented translation of enterprise website texts is yet to be fully appreciated and is urgently required to guarantee desired information to reach the foreign customers, whose needs must be addressed and whose reaction is pivotal to the success of translation for enterprise overseas marketing.%随着中国崛起为世界第二大经济体,中国企业正吸引世界目光,处于全球推广的黄金时期。企业英文网页无疑成为对外信息与形象传播的先锋平台。企业网页信息翻译的特殊性在于其不仅是翻译活动,同时还是企业国际营销战略的核心构成,因此除了翻译理论框架之外,营销学也是译者任务操作的重要视角,只有如此,企业英文网页才具有真正的传播力,成为企业对外信息发布、形象塑造、品牌推广的营销窗口。

  19. Interactivity in brand web sites: cognitive, affective, and behavioral responses explained by consumers’ online flow experience

    NARCIS (Netherlands)

    van Noort, G.; Voorveld, H.A.M.; van Reijmersdal, E.A.

    2012-01-01

    Web site interactivity creates numerous opportunities for marketers to persuade online consumers and receives extensive attention in the marketing literature. However, research on cognitive and behavioral responses to web site interactivity is scarce, and more importantly, it does not provide

  20. Research on the Transformation of Administrative Law in Online Market Regulation in China%论我国网络市场监管的行政法治转型

    Institute of Scientific and Technical Information of China (English)

    程琥

    2017-01-01

    The transformation of administrative law in online market regulation is under the background of the current social transformation and rule of law transformation in our country.“Innovation, coordination, greenness, openness and sharing” is the five development ideas put forward by the fifth plenary session of the 18th CPC central committee. China's online market regulation is faced with problem of innovation, coordination, greenness, openness and sharing. The ultimate goal is to achieve the transformation from the network management to the network governance, from the administrative supervision to the legal regulation, from unitary management to multiple coordination, from local governance to global governance, and from power-based system to rights-based system. The transformation of administrative law in the online market regulation is an important guarantee to promote the prosperity, stability and healthy development of the online market. It is also an inevitable requirement to implement the five development ideas and build a government under the rule of law.%网络市场监管的行政法治转型是在我国当前社会转型和法治转型的背景下出现的。“创新、协调、绿色、开放、共享”是党的十八届五中全会提出的的五大发展理念,我国网络市场监管面临着创新性、协调性、绿色性、开放性、共享性转型,从而推动网络市场监管实现从网络管理到网络治理、从行政监管到法治监管、从一元管理到多元协同、从本土治理到全球治理、从权力本位到权利本位的五大转型。加强网络市场监管的行政法治转型是促进网络市场繁荣、稳定、健康发展的重要保证,也是落实五大发展理念、建设法治政府的必然要求。

  1. Strategic Marketing in Tourism

    OpenAIRE

    Silvia Muhcina; Brailoiu Liviu

    2012-01-01

    Tourism is a very dynamic economic sector because is very depended of environmental changes, especially now, when the global economy pass through successive crises. For the competitive organizations, the success means to transform their specific activity in a more market oriented business. The objectives of any organization must be fixed going from a better understanding of the markets. Strategic marketing means to know and analyze the consumers’ needs and the market which organization refers...

  2. Web 25

    DEFF Research Database (Denmark)

    the reader on an exciting time travel journey to learn more about the prehistory of the hyperlink, the birth of the Web, the spread of the early Web, and the Web’s introduction to the general public in mainstream media. Fur- thermore, case studies of blogs, literature, and traditional media going online...

  3. Web Page Recommendation Using Web Mining

    OpenAIRE

    Modraj Bhavsar; Mrs. P. M. Chavan

    2014-01-01

    On World Wide Web various kind of content are generated in huge amount, so to give relevant result to user web recommendation become important part of web application. On web different kind of web recommendation are made available to user every day that includes Image, Video, Audio, query suggestion and web page. In this paper we are aiming at providing framework for web page recommendation. 1) First we describe the basics of web mining, types of web mining. 2) Details of each...

  4. Solution to Detect, Classify, and Report Illicit Online Marketing and Sales of Controlled Substances via Twitter: Using Machine Learning and Web Forensics to Combat Digital Opioid Access

    Science.gov (United States)

    Klugman, Josh; Kuzmenko, Ella; Gupta, Rashmi

    2018-01-01

    Background On December 6 and 7, 2017, the US Department of Health and Human Services (HHS) hosted its first Code-a-Thon event aimed at leveraging technology and data-driven solutions to help combat the opioid epidemic. The authors—an interdisciplinary team from academia, the private sector, and the US Centers for Disease Control and Prevention—participated in the Code-a-Thon as part of the prevention track. Objective The aim of this study was to develop and deploy a methodology using machine learning to accurately detect the marketing and sale of opioids by illicit online sellers via Twitter as part of participation at the HHS Opioid Code-a-Thon event. Methods Tweets were collected from the Twitter public application programming interface stream filtered for common prescription opioid keywords in conjunction with participation in the Code-a-Thon from November 15, 2017 to December 5, 2017. An unsupervised machine learning–based approach was developed and used during the Code-a-Thon competition (24 hours) to obtain a summary of the content of the tweets to isolate those clusters associated with illegal online marketing and sale using a biterm topic model (BTM). After isolating relevant tweets, hyperlinks associated with these tweets were reviewed to assess the characteristics of illegal online sellers. Results We collected and analyzed 213,041 tweets over the course of the Code-a-Thon containing keywords codeine, percocet, vicodin, oxycontin, oxycodone, fentanyl, and hydrocodone. Using BTM, 0.32% (692/213,041) tweets were identified as being associated with illegal online marketing and sale of prescription opioids. After removing duplicates and dead links, we identified 34 unique “live” tweets, with 44% (15/34) directing consumers to illicit online pharmacies, 32% (11/34) linked to individual drug sellers, and 21% (7/34) used by marketing affiliates. In addition to offering the “no prescription” sale of opioids, many of these vendors also sold other

  5. Web analytics tools and web metrics tools: An overview and comparative analysis

    Directory of Open Access Journals (Sweden)

    Ivan Bekavac

    2015-10-01

    Full Text Available The aim of the paper is to compare and analyze the impact of web analytics tools for measuring the performance of a business model. Accordingly, an overview of web analytics and web metrics tools is given, including their characteristics, main functionalities and available types. The data acquisition approaches and proper choice of web tools for particular business models are also reviewed. The research is divided in two sections. First, a qualitative focus is placed on reviewing web analytics tools to exploring their functionalities and ability to be integrated into the respective business model. Web analytics tools support the business analyst’s efforts in obtaining useful and relevant insights into market dynamics. Thus, generally speaking, selecting a web analytics and web metrics tool should be based on an investigative approach, not a random decision. The second section is a quantitative focus shifting from theory to an empirical approach, and which subsequently presents output data resulting from a study based on perceived user satisfaction of web analytics tools. The empirical study was carried out on employees from 200 Croatian firms from either an either IT or marketing branch. The paper contributes to highlighting the support for management that available web analytics and web metrics tools available on the market have to offer, and based on the growing needs of understanding and predicting global market trends.

  6. Strategic Marketing Developments in Informational Society

    OpenAIRE

    Eleonora Mihaela Constantinescu

    2014-01-01

    The market relation is structurally reshaped in the context of informational society, which causes conceptual, management and technological mutations in marketing. A new marketing paradigm is shaped which causes management transformations through the transition to strategic marketing and changes in the specific communication mechanisms of e-marketing and cyber-marketing.

  7. The Quality of Banking Services in Light of the Financial Transformations and Their Impact on the Marketing Performance of the Banks in Gaza Strip

    OpenAIRE

    Al Hila , Amal ,; Alhelou , Eitedal ,; Al Shobaki , Mazen ,; Abu Naser , Samy S

    2017-01-01

    International audience; This study aimed to investigate the effect on the quality of banking services marketing performance of banks operating in the Gaza Strip in light of the financial transitions from the perspective of employees, and the disclosure of the relationship between the quality of banking services and marketing performance from the perspective of employees and customers. The researcher used descriptive and analytical approach, and the study population of employees and customers ...

  8. Sensor web

    Science.gov (United States)

    Delin, Kevin A. (Inventor); Jackson, Shannon P. (Inventor)

    2011-01-01

    A Sensor Web formed of a number of different sensor pods. Each of the sensor pods include a clock which is synchronized with a master clock so that all of the sensor pods in the Web have a synchronized clock. The synchronization is carried out by first using a coarse synchronization which takes less power, and subsequently carrying out a fine synchronization to make a fine sync of all the pods on the Web. After the synchronization, the pods ping their neighbors to determine which pods are listening and responded, and then only listen during time slots corresponding to those pods which respond.

  9. Solution to Detect, Classify, and Report Illicit Online Marketing and Sales of Controlled Substances via Twitter: Using Machine Learning and Web Forensics to Combat Digital Opioid Access.

    Science.gov (United States)

    Mackey, Tim; Kalyanam, Janani; Klugman, Josh; Kuzmenko, Ella; Gupta, Rashmi

    2018-04-27

    On December 6 and 7, 2017, the US Department of Health and Human Services (HHS) hosted its first Code-a-Thon event aimed at leveraging technology and data-driven solutions to help combat the opioid epidemic. The authors—an interdisciplinary team from academia, the private sector, and the US Centers for Disease Control and Prevention—participated in the Code-a-Thon as part of the prevention track. The aim of this study was to develop and deploy a methodology using machine learning to accurately detect the marketing and sale of opioids by illicit online sellers via Twitter as part of participation at the HHS Opioid Code-a-Thon event. Tweets were collected from the Twitter public application programming interface stream filtered for common prescription opioid keywords in conjunction with participation in the Code-a-Thon from November 15, 2017 to December 5, 2017. An unsupervised machine learning–based approach was developed and used during the Code-a-Thon competition (24 hours) to obtain a summary of the content of the tweets to isolate those clusters associated with illegal online marketing and sale using a biterm topic model (BTM). After isolating relevant tweets, hyperlinks associated with these tweets were reviewed to assess the characteristics of illegal online sellers. We collected and analyzed 213,041 tweets over the course of the Code-a-Thon containing keywords codeine, percocet, vicodin, oxycontin, oxycodone, fentanyl, and hydrocodone. Using BTM, 0.32% (692/213,041) tweets were identified as being associated with illegal online marketing and sale of prescription opioids. After removing duplicates and dead links, we identified 34 unique “live” tweets, with 44% (15/34) directing consumers to illicit online pharmacies, 32% (11/34) linked to individual drug sellers, and 21% (7/34) used by marketing affiliates. In addition to offering the “no prescription” sale of opioids, many of these vendors also sold other controlled substances and illicit drugs

  10. Personalized Metaheuristic Clustering Onto Web Documents

    Institute of Scientific and Technical Information of China (English)

    Wookey Lee

    2004-01-01

    Optimal clustering for the web documents is known to complicated cornbinatorial Optimization problem and it is hard to develop a generally applicable oplimal algorithm. An accelerated simuIated arlneaIing aIgorithm is developed for automatic web document classification. The web document classification problem is addressed as the problem of best describing a match between a web query and a hypothesized web object. The normalized term frequency and inverse document frequency coefficient is used as a measure of the match. Test beds are generated on - line during the search by transforming model web sites. As a result, web sites can be clustered optimally in terms of keyword vectofs of corresponding web documents.

  11. Web Analytics

    Science.gov (United States)

    EPA’s Web Analytics Program collects, analyzes, and provides reports on traffic, quality assurance, and customer satisfaction metrics for EPA’s website. The program uses a variety of analytics tools, including Google Analytics and CrazyEgg.

  12. Web Service

    Science.gov (United States)

    ... topic data in XML format. Using the Web service, software developers can build applications that utilize MedlinePlus health topic information. The service accepts keyword searches as requests and returns relevant ...

  13. E-Learning 3.0 = E-Learning 2.0 + Web 3.0?

    Science.gov (United States)

    Hussain, Fehmida

    2012-01-01

    Web 3.0, termed as the semantic web or the web of data is the transformed version of Web 2.0 with technologies and functionalities such as intelligent collaborative filtering, cloud computing, big data, linked data, openness, interoperability and smart mobility. If Web 2.0 is about social networking and mass collaboration between the creator and…

  14. Publicizing Your Web Resources for Maximum Exposure.

    Science.gov (United States)

    Smith, Kerry J.

    2001-01-01

    Offers advice to librarians for marketing their Web sites on Internet search engines. Advises against relying solely on spiders and recommends adding metadata to the source code and delivering that information directly to the search engines. Gives an overview of metadata and typical coding for meta tags. Includes Web addresses for a number of…

  15. Negocios en la Web, un Mall Virtual.

    Directory of Open Access Journals (Sweden)

    Alexis Rocha

    2015-10-01

    The business on the web is aimed at identifying new opportunities and needs that users demand; Moreover, it should establish means of trust, communication and strategies to create a single competitive strength as pioneers in the market, supported by the Internet and web portals for delivering timely, efficient and effective information.

  16. A New Development in Online Marketing: Introducing Digital Inbound Marketing

    Directory of Open Access Journals (Sweden)

    Alin OPREANA

    2015-08-01

    Full Text Available Particularly in online settings, marketing is undergoing a transformation. Online business can no longer rely on traditional marketing tactics and campaigns to attract, retain and expand consumers because there is a transformation in how people interact with brands and companies, how they shop and buy in online and offline settings. Traditional marketing is no longer a viable option because it focuses on pushing a message out. In online business framework, a new marketing development has arisen, namely digital inbound marketing. This new marketing type is focused on attracting valuable consumers (potential, existing, or aspirational that choose to interact with a particular company that provides them with something useful. In this paper, we propose a definition for digital inbound marketing and examine the online strategies associated with this concept: brand-focused marketing communications, content marketing, social media marketing, and search engine optimization.

  17. Towards accurate detection of obfuscated web tracking

    OpenAIRE

    Le, Hoan; Fallace, Federico; Barlet Ros, Pere

    2017-01-01

    Web tracking is currently recognized as one of the most important privacy threats on the Internet. Over the last years, many methodologies have been developed to uncover web trackers. Most of them are based on static code analysis and the use of predefined blacklists. However, our main hypothesis is that web tracking has started to use obfuscated programming, a transformation of code that renders previous detection methodologies ineffective and easy to evade. In this paper, we propose a new m...

  18. Web survey methodology

    CERN Document Server

    Callegaro, Mario; Vehovar, Asja

    2015-01-01

    Web Survey Methodology guides the reader through the past fifteen years of research in web survey methodology. It both provides practical guidance on the latest techniques for collecting valid and reliable data and offers a comprehensive overview of research issues. Core topics from preparation to questionnaire design, recruitment testing to analysis and survey software are all covered in a systematic and insightful way. The reader will be exposed to key concepts and key findings in the literature, covering measurement, non-response, adjustments, paradata, and cost issues. The book also discusses the hottest research topics in survey research today, such as internet panels, virtual interviewing, mobile surveys and the integration with passive measurements, e-social sciences, mixed modes and business intelligence. The book is intended for students, practitioners, and researchers in fields such as survey and market research, psychological research, official statistics and customer satisfaction research.

  19. Head First Mobile Web

    CERN Document Server

    Gardner, Lyza; Grigsby, Jason

    2011-01-01

    Despite the huge number of mobile devices and apps in use today, your business still needs a website. You just need it to be mobile. Head First Mobile Web walks you through the process of making a conventional website work on a variety smartphones and tablets. Put your JavaScript, CSS media query, and HTML5 skills to work-then optimize your site to perform its best in the demanding mobile market. Along the way, you'll discover how to adapt your business strategy to target specific devices. Navigate the increasingly complex mobile landscapeTake both technical and strategic approaches to mobile

  20. Association and Sequence Mining in Web Usage

    Directory of Open Access Journals (Sweden)

    Claudia Elena DINUCA

    2011-06-01

    Full Text Available Web servers worldwide generate a vast amount of information on web users’ browsing activities. Several researchers have studied these so-called clickstream or web access log data to better understand and characterize web users. Clickstream data can be enriched with information about the content of visited pages and the origin (e.g., geographic, organizational of the requests. The goal of this project is to analyse user behaviour by mining enriched web access log data. With the continued growth and proliferation of e-commerce, Web services, and Web-based information systems, the volumes of click stream and user data collected by Web-based organizations in their daily operations has reached astronomical proportions. This information can be exploited in various ways, such as enhancing the effectiveness of websites or developing directed web marketing campaigns. The discovered patterns are usually represented as collections of pages, objects, or re-sources that are frequently accessed by groups of users with common needs or interests. The focus of this paper is to provide an overview how to use frequent pattern techniques for discovering different types of patterns in a Web log database. In this paper we will focus on finding association as a data mining technique to extract potentially useful knowledge from web usage data. I implemented in Java, using NetBeans IDE, a program for identification of pages’ association from sessions. For exemplification, we used the log files from a commercial web site.

  1. Paper de recherche no. 28 Bis. Can negotiated agreements replace efficiency standards as an instrument for transforming the electrical appliance market?; Cahier de recherche no. 28. Les accords negocies peuvent-ils remplacer les normes de performance pour la transformation du marche de l'electromenager

    Energy Technology Data Exchange (ETDEWEB)

    Menanteau, Ph.

    2002-03-01

    Without reinforced energy saving policies, residential consumption of electricity will increase sharply over the next twenty years, in particular as a result of expected growth in the specific uses of electricity. The main problem is not a lack of energy efficient technologies, which do indeed exist for electrical appliances, but one of slow diffusion of existing technologies due to the weakness of the price signal and the purchasing behaviour of consumers. In association with energy labelling, minimum efficiency performance standards have proved to be very effective in stimulating technological progress and organizing market transformation. But standards also suffer from long and often difficult implementation periods because of the resistance of the industrial sector. For manufacturers, similar results could be obtained more easily and more rapidly with voluntary agreements because they introduce flexibility margins in the achievement of commitments. This paper analyses the specific advantages of voluntary agreements for improving energy efficiency in the domestic appliances sector. We conclude that voluntary agreements may be an effective instrument for market transformation in certain conditions, but the alternative of regulatory measures must remain a credible, realistic threat if voluntary agreements are to have a really significant impact on performance improvement. (author)

  2. Financial and Investment Sources on the Web.

    Science.gov (United States)

    Raeder, Aggi

    1997-01-01

    Discusses print and World Wide Web resources on personal finance, investments, and other business information and provides an annotated bibliography of investment and the stock market sites: meta sites, stock quotes, market news, data and analysis, brokerage firms, and sites for beginning investors. Includes addresses. (PEN)

  3. Fiber webs

    Science.gov (United States)

    Roger M. Rowell; James S. Han; Von L. Byrd

    2005-01-01

    Wood fibers can be used to produce a wide variety of low-density three-dimensional webs, mats, and fiber-molded products. Short wood fibers blended with long fibers can be formed into flexible fiber mats, which can be made by physical entanglement, nonwoven needling, or thermoplastic fiber melt matrix technologies. The most common types of flexible mats are carded, air...

  4. Web Sitings.

    Science.gov (United States)

    Lo, Erika

    2001-01-01

    Presents seven mathematics games, located on the World Wide Web, for elementary students, including: Absurd Math: Pre-Algebra from Another Dimension; The Little Animals Activity Centre; MathDork Game Room (classic video games focusing on algebra); Lemonade Stand (students practice math and business skills); Math Cats (teaches the artistic beauty…

  5. Tracheal web

    International Nuclear Information System (INIS)

    Legasto, A.C.; Haller, J.O.; Giusti, R.J.

    2004-01-01

    Congenital tracheal web is a rare entity often misdiagnosed as refractory asthma. Clinical suspicion based on patient history, examination, and pulmonary function tests should lead to its consideration. Bronchoscopy combined with CT imaging and multiplanar reconstruction is an accepted, highly sensitive means of diagnosis. (orig.)

  6. The web as platform: Data flows in social media

    NARCIS (Netherlands)

    Helmond, A.

    2015-01-01

    This dissertation looks into the history of Web 2.0 as "the web as platform" (O’Reilly 2004) and traces the transition of social network sites into social media platforms to examine how social media has transformed the web. In order to understand this process from an infrastructural perspective, I

  7. Towards Second and Third Generation Web-Based Multimedia

    NARCIS (Netherlands)

    J.R. van Ossenbruggen (Jacco); J.P.T.M. Geurts (Joost); F.J. Cornelissen; L. Rutledge (Lloyd); L. Hardman (Lynda)

    2001-01-01

    textabstractFirst generation Web-content encodes information in handwritten (HTML) Web pages. Second generation Web content generates HTML pages on demand, e.g. by filling in templates with content retrieved dynamically from a database or transformation of structured documents using style sheets

  8. Using web 2.0 for health information

    CERN Document Server

    Younger, Paula

    2011-01-01

    Since it was first formally described in 2004, what is known as Web 2.0 has affected every library and information sector. Web 2.0 has tremendous potential to transform health information delivery. This book offers a cohesive overview of how Web 2.0 is changing health and medical information work.

  9. Transformation of the electric power supply chain in competitive markets; Transformacoes da cadeia de suprimentos de energia eletrica em mercados competitivos

    Energy Technology Data Exchange (ETDEWEB)

    Barbosa, Paulo Sergio Franco [Universidade Estadual de Campinas, SP (Brazil). Faculdade de Engenharia Civil]. E-mail: franco@fec.unicamp.br; Leal, Lydiane Abdon [Universidade Estadual de Campinas, SP (Brazil). Faculdade de Engenharia Mecanica. Dept. de Energia]. E-mail: lyable@bol.com.br

    2002-07-01

    This work presents an analysis of the transformation occurred in the electric power supply chain arising out from the privatization of the electric power sector in Brazil. The analysis includes change aspects concerning to the flux of electric power, information, financial and risk fluxes following the productive and commercialization chain. The work also analyses the british experience for identification of efficiency losses and gains in the management of some pos privatization processes, highlighting companies which experienced evolution in the corporative strategies, obtained from the large period of commercial operation not submitted to non regulated environment.

  10. Arbeitsmarktrisiken im ostdeutschen Transformationsprozeß : Ergebnisse des Arbeitsmarkt-Monitors 1989 bis 1994 (Labour market risks in the transformation process in eastern Germany: results of the Arbeitsmarkt-Monitor (labour market monitor) from 1989 to 1994)

    OpenAIRE

    Brinkmann, Christian; Wiedemann, Eberhard

    1995-01-01

    "From November 1990 Infratest Sozialforschung (Infratest social research) carried out on commission for the Federal Employment Services (Bundesanstalt für Arbeit) eight labour market surveys in the 'new' Bundesländer (i.e. the federal states of the former GDR) and East Berlin. The first of these surveys was carried out in November 1990 (also including details on the labour situation of November 1989), the last was in November 1994. The Arbeitsmarkt-Monitor is structured as a representative lo...

  11. How Will Online Affiliate Marketing Networks Impact Search Engine Rankings?

    OpenAIRE

    Janssen, David; Heck, Eric

    2007-01-01

    textabstractIn online affiliate marketing networks advertising web sites offer their affiliates revenues based on provided web site traffic and associated leads and sales. Advertising web sites can have a network of thousands of affiliates providing them with web site traffic through hyperlinks on their web sites. Search engines such as Google, MSN, and Yahoo, consider hyperlinks as a proof of quality and/or reliability of the linked web sites, and therefore use them to determine the relevanc...

  12. Citizen Science and the Modern Web

    CERN Multimedia

    CERN. Geneva

    2014-01-01

    Beginning as a research project to help scientists communicate, the Web has transformed into a ubiquitous medium. As the sciences continue to transform, new techniques are needed to analyze the vast amounts of data being produced by large experiments. The advent of the Sloan Digital Sky Survey increased throughput of astronomical data, giving rise to Citizen Science projects such as Galaxy Zoo. The Web is no longer exclusively used by researchers, but rather, a place where anyone can share information, or even, partake in citizen science projects. As the Web continues to evolve, new and open technologies enable web applications to become more sophisticated. Scientific toolsets may now target the Web as a platform, opening an application to a wider audience, and potentially citizen scientists. With the latest browser technologies, scientific data may be consumed and visualized, opening the browser as a new platform for scientific analysis.

  13. Inbound Marketing - a new concept in digital business

    OpenAIRE

    Bezovski, Zlatko

    2015-01-01

    The Inbound Marketing, as an Internet marketing concept or a strategy, found its roots in permission marketing and content marketing. As a holistic approach it also incorporates other acknowledged online marketing techniques like search engine optimization (SEO), social media marketing, e-mail marketing, CRM, web automation etc. The main idea behind Inbound Marketing is to attract visitors to a website by creating and distributing useful content, convert those visitors into leads, earn their ...

  14. Internet and Surveillance The Challenges of Web 2.0 and Social Media

    CERN Document Server

    Fuchs, Christian; Albrechtslund, Anders; Sandoval, Marisol

    2012-01-01

    The Internet has been transformed in the past years from a system primarily oriented on information provision into a medium for communication and community-building. The notion of "Web 2.0", social software, and social networking sites such as Facebook, Twitter and MySpace have emerged in this context. With such platforms comes the massive provision and storage of personal data that are systematically evaluated, marketed, and used for targeting users with advertising. In a world of global economic competition, economic crisis, and fear of terrorism after 9/11, both corporations and state insti

  15. The Marketing of Cultural Values

    Directory of Open Access Journals (Sweden)

    Ionel Enache

    2015-01-01

    Full Text Available The current, fast and unpredictable changes required a rapid transformation of Marketing. Marketing 3.0 can be the solution. Marketing 3.0 is a cultural and social marketing, a marketing of high values: moral, legal, esthetic and a marketing of superior needs: peace, justice, spiritual accomplishments, all globally approached. The goal of Marketing 3.0 is to convince all commercial and cultural structures to get involved in creating the Millennium Development Goals (MDGs: eradicating poverty, access to education, promoting the equality of the sexes, reducing infantile mortality, improving maternal health, fighting diseases, ensuring environment sustainability.

  16. Web sites that work secrets from winning web sites

    CERN Document Server

    Smith, Jon

    2012-01-01

    Leading web site entrepreneur Jon Smith has condensed the secrets of his success into 52 inspiring ideas that even the most hopeless technophobe can implement. The brilliant tips and practical advice in Web sites that work will uplift and transform any website, from the simplest to the most complicated. It deals with everything from fundamentals such as how to assess the effectiveness of a website and how to get a site listed on the most popular search engines to more sophisticated challenges like creating a community and dealing with legal requirements. Straight-talking, practical and humorou

  17. Web components and the semantic web

    OpenAIRE

    Casey, Maire; Pahl, Claus

    2003-01-01

    Component-based software engineering on the Web differs from traditional component and software engineering. We investigate Web component engineering activites that are crucial for the development,com position, and deployment of components on the Web. The current Web Services and Semantic Web initiatives strongly influence our work. Focussing on Web component composition we develop description and reasoning techniques that support a component developer in the composition activities,fo cussing...

  18. Web content a writer's guide

    CERN Document Server

    Mizrahi, Janet

    2013-01-01

    The explosion of electronic sources, whether in the form of news, commentary, sales and marketing, or information, has created boundless opportunities for producing content. Whether you're an entrepreneur with a start-up business who needs a website, an executive who uses social media to connect with various stakeholders, or a content provider blogging about topical issues, you'll need to know how to write for the web and address the unique environment of the digital world. This book will help you produce web content that generates results. Writing for the screen differs from writing for a pri

  19. How Will Online Affiliate Marketing Networks Impact Search Engine Rankings?

    NARCIS (Netherlands)

    D. Janssen (David); H.W.G.M. van Heck (Eric)

    2007-01-01

    textabstractIn online affiliate marketing networks advertising web sites offer their affiliates revenues based on provided web site traffic and associated leads and sales. Advertising web sites can have a network of thousands of affiliates providing them with web site traffic through hyperlinks on

  20. Materializing the web of linked data

    CERN Document Server

    Konstantinou, Nikolaos

    2015-01-01

    This book explains the Linked Data domain by adopting a bottom-up approach: it introduces the fundamental Semantic Web technologies and building blocks, which are then combined into methodologies and end-to-end examples for publishing datasets as Linked Data, and use cases that harness scholarly information and sensor data. It presents how Linked Data is used for web-scale data integration, information management and search. Special emphasis is given to the publication of Linked Data from relational databases as well as from real-time sensor data streams. The authors also trace the transformation from the document-based World Wide Web into a Web of Data. Materializing the Web of Linked Data is addressed to researchers and professionals studying software technologies, tools and approaches that drive the Linked Data ecosystem, and the Web in general.

  1. How market environment may constrain global franchising in emerging markets

    OpenAIRE

    Baena Graciá, Verónica

    2011-01-01

    Although emerging markets are some of the fastest growing economies in the world and represent countries that are experiencing a substantial economic transformation, little is known about the factors influencing country selection for expansion in those markets. In an attempt to enhance the knowledge that managers and scholars have on franchising expansion, the present study examines how market conditions may constrain international diffusion of franchising in emerging markets. They are: i) ge...

  2. Usare WebDewey

    OpenAIRE

    Baldi, Paolo

    2016-01-01

    This presentation shows how to use the WebDewey tool. Features of WebDewey. Italian WebDewey compared with American WebDewey. Querying Italian WebDewey. Italian WebDewey and MARC21. Italian WebDewey and UNIMARC. Numbers, captions, "equivalente verbale": Dewey decimal classification in Italian catalogues. Italian WebDewey and Nuovo soggettario. Italian WebDewey and LCSH. Italian WebDewey compared with printed version of Italian Dewey Classification (22. edition): advantages and disadvantages o...

  3. Semantic Web Requirements through Web Mining Techniques

    OpenAIRE

    Hassanzadeh, Hamed; Keyvanpour, Mohammad Reza

    2012-01-01

    In recent years, Semantic web has become a topic of active research in several fields of computer science and has applied in a wide range of domains such as bioinformatics, life sciences, and knowledge management. The two fast-developing research areas semantic web and web mining can complement each other and their different techniques can be used jointly or separately to solve the issues in both areas. In addition, since shifting from current web to semantic web mainly depends on the enhance...

  4. ANALYZING SOCIAL NETWORKS FROM THE PERSPECTIVE OF MARKETING DECISIONS

    Directory of Open Access Journals (Sweden)

    Logica BANICA

    2015-12-01

    Full Text Available Nowadays, the Web became more than a space for product presentation, but also a capitalization market (e-commerce and an efficient way to know the customer preferences and to meet their requirements. Large companies have the financial potential to use various marketing strategies and, in particular, digital-marketing. Instead, small businesses are looking for lower cost or no cost methods (also called guerrilla marketing. A small company can compete with a large company by approaching a particular range of products that excel in quality, and also by inventiveness in the marketing strategy. During 2010-2015 the potential of Information Technology and Communications (IT&C sector was proved for the companies which aimed towards modernization of technologies and introduced new strategies in order to commercialize new products. An important challenge for companies was to be aware of the changes in customer behaviour, using social networks software. Finally, research centers have set up new IT&C services and improved marketing and communications following the crisis. More and more companies invest in analytic tools to monitor their marketing strategies and Big Data becomes extremely useful for this purpose, using information like customer demographics and spending habits, oscillation between simplicity, comfort and glamour. There are various tools that can transform in a very short time, massive amounts of data into real business value in a very short time, helping companies and retailers to understand, at any point in the product lifecycle, which trends are gaining and which are losing ground. These insights give them the possibility to reduce the risk of not selling their products by making adjustments to the design, production or promotional strategies, before putting the goods on the market. In this paper we aim to present the advantages of exploring customer requirements from social media for marketing strategy of an enterprise, by using SNA

  5. Responsive web design workflow

    OpenAIRE

    LAAK, TIMO

    2013-01-01

    Responsive Web Design Workflow is a literature review about Responsive Web Design, a web standards based modern web design paradigm. The goals of this research were to define what responsive web design is, determine its importance in building modern websites and describe a workflow for responsive web design projects. Responsive web design is a paradigm to create adaptive websites, which respond to the properties of the media that is used to render them. The three key elements of responsi...

  6. A Usability Study of Interactive Web-Based Modules

    Science.gov (United States)

    Girard, Tulay; Pinar, Musa

    2011-01-01

    This research advances the understanding of the usability of marketing case study modules in the area of interactive web-based technologies through the assignment of seven interactive case modules in a Principles of Marketing course. The case modules were provided for marketing students by the publisher, McGraw Hill Irwin, of the…

  7. Electricity marketing and retailing

    International Nuclear Information System (INIS)

    Phillips, E.

    2001-01-01

    This power point presentation outlined the values of wholesale and retail marketing of natural gas to offer choice to all Canadians. The initial wholesale market dealt with physical bilaterals, financial bilaterals and transmission rights, while the mature wholesale market deals with futures contracts, reserve markets, dispatchable loads, swaps, trades and emissions trading. Wholesale prices include debt reduction charges, transmission charges transformation charges, ancillary charges, and independent market operator (IMO) fees. Retail rates offered by local distribution companies (LDC) include distribution charges, adjustments to SSS, and distribution losses. The role of marketers is to provide consumers with what they want, which is annual fixed rates with aggregation and load profiling as well as billing and procurement services

  8. Social Media Marketing

    DEFF Research Database (Denmark)

    Hollensen, Svend; Raman, Anthony

    2014-01-01

    Social media marketing can be understood as a group of Internet-based applications that build on the foundations of Web 2.0 and that then allows the creation and exchange of ‘User Generated Content’. In the ‘Bowling’ marketing world, marketers target certain customer groups and send out...... this is a very direct one-way communication approach. In a social media marketing world, the bowling metaphor does not fit anymore. On this arena marketing can be better described as playing “Pinball”: Companies serve up a “marketing ball” (brands and brand-building messages) into a dynamic and chaotic market...... environment. The “marketing ball” is then diverted and often accelerated by social media “bumpers”, which change the ball’s course in chaotic ways. Occasionally, the marketing ball will come back to the company. At this point, the firm (brand) has to use the flippers to interact and throw it back...

  9. Transformative Learning

    Science.gov (United States)

    Wang, Victor C. X.; Cranton, Patricia

    2011-01-01

    The theory of transformative learning has been explored by different theorists and scholars. However, few scholars have made an attempt to make a comparison between transformative learning and Confucianism or between transformative learning and andragogy. The authors of this article address these comparisons to develop new and different insights…

  10. Marketing; Il marketing

    Energy Technology Data Exchange (ETDEWEB)

    Muscigna, M [ENEA, Centro Ricerche Casaccia, S. Maria di Galeria, RM (Italy). Dipt. Innovazione

    1999-07-01

    The report discusses marketing strategies oriented to the organizations and analyzes its critical factors, which determine the success of the organization activity. [Italian] Il rapporto analizza i caratteri delle strategie del marketing orientato all'impresa. Vengono infine analizzati i fattori critici che determinano il successo o l'insuccesso delle scelte aziendali.

  11. Marketing; Il marketing

    Energy Technology Data Exchange (ETDEWEB)

    Muscigna, M. [ENEA, Centro Ricerche Casaccia, S. Maria di Galeria, RM (Italy). Dipt. Innovazione

    1999-07-01

    The report discusses marketing strategies oriented to the organizations and analyzes its critical factors, which determine the success of the organization activity. [Italian] Il rapporto analizza i caratteri delle strategie del marketing orientato all'impresa. Vengono infine analizzati i fattori critici che determinano il successo o l'insuccesso delle scelte aziendali.

  12. WEB LOG EXPLORER – CONTROL OF MULTIDIMENSIONAL DYNAMICS OF WEB PAGES

    Directory of Open Access Journals (Sweden)

    Mislav Šimunić

    2012-07-01

    Full Text Available Demand markets dictate and pose increasingly more requirements to the supplymarket that are not easily satisfied. The supply market presenting its web pages to thedemand market should find the best and quickest ways to respond promptly to the changesdictated by the demand market. The question is how to do that in the most efficient andquickest way. The data on the usage of web pages on a specific web site are recorded in alog file. The data in a log file are stochastic and unordered and require systematicmonitoring, categorization, analyses, and weighing. From the data processed in this way, itis necessary to single out and sort the data by their importance that would be a basis for acontinuous generation of dynamics/changes to the web site pages in line with the criterionchosen. To perform those tasks successfully, a new software solution is required. For thatpurpose, the authors have developed the first version of the WLE (WebLogExplorersoftware solution, which is actually realization of web page multidimensionality and theweb site as a whole. The WebLogExplorer enables statistical and semantic analysis of a logfile and on the basis thereof, multidimensional control of the web page dynamics. Theexperimental part of the work was done within the web site of HTZ (Croatian NationalTourist Board being the main portal of the global tourist supply in the Republic of Croatia(on average, daily "log" consists of c. 600,000 sets, average size of log file is 127 Mb, andc. 7000-8000 daily visitors on the web site.

  13. Backlund transformations as canonical transformations

    International Nuclear Information System (INIS)

    Villani, A.; Zimerman, A.H.

    1977-01-01

    Toda and Wadati as well as Kodama and Wadati have shown that the Backlund transformations, for the exponential lattice equation, sine-Gordon equation, K-dV (Korteweg de Vries) equation and modifies K-dV equation, are canonical transformation. It is shown that the Backlund transformation for the Boussinesq equation, for a generalized K-dV equation, for a model equation for shallow water waves and for the nonlinear Schroedinger equation are also canonical transformations [pt

  14. Bibliographic information organization in the semantic web

    CERN Document Server

    Willer, Mirna

    2013-01-01

    New technologies will underpin the future generation of library catalogues. To facilitate their role providing information, serving users, and fulfilling their mission as cultural heritage and memory institutions, libraries must take a technological leap; their standards and services must be transformed to those of the Semantic Web. Bibliographic Information Organization in the Semantic Web explores the technologies that may power future library catalogues, and argues the necessity of such a leap. The text introduces international bibliographic standards and models, and fundamental concepts in

  15. Livestock Marketing.

    Science.gov (United States)

    Futrell, Gene; And Others

    This marketing unit focuses on the seasonal and cyclical patterns of livestock markets. Cash marketing, forward contracting, hedging in the futures markets, and the options markets are examined. Examples illustrate how each marketing tool may be useful in gaining a profit on livestock and cutting risk exposure. The unit is organized in the…

  16. Retail markets. Electricity and natural gas retail markets Observatory 2. Quarter 2014

    International Nuclear Information System (INIS)

    2014-06-01

    The retail markets Observatory aims to provide general monitoring indicators of electricity and natural gas retail markets in France. This Observatory is updated on a Quarterly basis and published on CRE's web site (www.cre.fr). The first part of the report summarises the highlights of the electricity market (situation, market shares, suppliers, sales, dynamic analysis, regulated prices). The natural gas market is detailed in the second part

  17. Retail markets. Electricity and natural gas retail markets Observatory 4. Quarter 2013

    International Nuclear Information System (INIS)

    2013-12-01

    The retail markets Observatory aims to provide general monitoring indicators of electricity and natural gas retail markets in France. This Observatory is updated on a Quarterly basis and published on CRE's web site (www.cre.fr). The first part of the report summarises the highlights of the electricity market (situation, market shares, suppliers, sales, dynamic analysis, regulated prices). The natural gas market is detailed in the second part

  18. Retail markets. Electricity and natural gas retail markets Observatory 1. Quarter 2014

    International Nuclear Information System (INIS)

    2014-03-01

    The retail markets Observatory aims to provide general monitoring indicators of electricity and natural gas retail markets in France. This Observatory is updated on a Quarterly basis and published on CRE's web site (www.cre.fr). The first part of the report summarises the highlights of the electricity market (situation, market shares, suppliers, sales, dynamic analysis, regulated prices). The natural gas market is detailed in the second part

  19. Retail markets. Electricity and natural gas retail markets Observatory 1. Quarter 2015

    International Nuclear Information System (INIS)

    2015-03-01

    The retail markets Observatory aims to provide general monitoring indicators of electricity and natural gas retail markets in France. This Observatory is updated on a Quarterly basis and published on CRE's web site (www.cre.fr). The first part of the report summarises the highlights of the electricity market (situation, market shares, suppliers, sales, dynamic analysis, regulated prices). The natural gas market is detailed in the second part

  20. Retail markets. Electricity and natural gas retail markets Observatory 3. Quarter 2015

    International Nuclear Information System (INIS)

    2015-09-01

    The retail markets Observatory aims to provide general monitoring indicators of electricity and natural gas retail markets in France. This Observatory is updated on a Quarterly basis and published on CRE's web site (www.cre.fr). The first part of the report summarises the highlights of the electricity market (situation, market shares, suppliers, sales, dynamic analysis, regulated prices). The natural gas market is detailed in the second part

  1. Retail markets. Electricity and natural gas retail markets Observatory 4. Quarter 2015

    International Nuclear Information System (INIS)

    2015-12-01

    The retail markets Observatory aims to provide general monitoring indicators of electricity and natural gas retail markets in France. This Observatory is updated on a Quarterly basis and published on CRE's web site (www.cre.fr). The first part of the report summarises the highlights of the electricity market (situation, market shares, suppliers, sales, dynamic analysis, regulated prices). The natural gas market is detailed in the second part

  2. Retail markets. Electricity and natural gas retail markets Observatory 1. Quarter 2016

    International Nuclear Information System (INIS)

    2016-03-01

    The retail markets Observatory aims to provide general monitoring indicators of electricity and natural gas retail markets in France. This Observatory is updated on a Quarterly basis and published on CRE's web site (www.cre.fr). The first part of the report summarises the highlights of the electricity market (situation, market shares, suppliers, sales, dynamic analysis, regulated prices). The natural gas market is detailed in the second part

  3. Retail markets. Electricity and natural gas retail markets Observatory 2. Quarter 2015

    International Nuclear Information System (INIS)

    2015-06-01

    The retail markets Observatory aims to provide general monitoring indicators of electricity and natural gas retail markets in France. This Observatory is updated on a Quarterly basis and published on CRE's web site (www.cre.fr). The first part of the report summarises the highlights of the electricity market (situation, market shares, suppliers, sales, dynamic analysis, regulated prices). The natural gas market is detailed in the second part

  4. Retail markets. Electricity and natural gas retail markets Observatory 3. Quarter 2014

    International Nuclear Information System (INIS)

    2014-09-01

    The retail markets Observatory aims to provide general monitoring indicators of electricity and natural gas retail markets in France. This Observatory is updated on a Quarterly basis and published on CRE's web site (www.cre.fr). The first part of the report summarises the highlights of the electricity market (situation, market shares, suppliers, sales, dynamic analysis, regulated prices). The natural gas market is detailed in the second part

  5. Retail markets. Electricity and natural gas retail markets Observatory 3. Quarter 2013

    International Nuclear Information System (INIS)

    2013-09-01

    The retail markets Observatory aims to provide general monitoring indicators of electricity and natural gas retail markets in France. This Observatory is updated on a Quarterly basis and published on CRE's web site (www.cre.fr). The first part of the report summarises the highlights of the electricity market (situation, market shares, suppliers, sales, dynamic analysis, regulated prices). The natural gas market is detailed in the second part

  6. Retail markets. Electricity and natural gas retail markets Observatory 4. Quarter 2014

    International Nuclear Information System (INIS)

    2014-12-01

    The retail markets Observatory aims to provide general monitoring indicators of electricity and natural gas retail markets in France. This Observatory is updated on a Quarterly basis and published on CRE's web site (www.cre.fr). The first part of the report summarises the highlights of the electricity market (situation, market shares, suppliers, sales, dynamic analysis, regulated prices). The natural gas market is detailed in the second part

  7. Electricity markets theories and applications

    CERN Document Server

    Lin, Jeremy

    2017-01-01

    Electricity Markets: Theories and Applications offers students and practitioners a clear understanding of the fundamental concepts of the economic theories, particularly microeconomic theories, as well as information on some advanced optimization methods of electricity markets. The authors--noted experts in the field--cover the basic drivers for the transformation of the electricity industry in both the United States and around the world and discuss the fundamentals of power system operation, electricity market design and structures, and electricity market operations. The text also explores advanced topics of power system operations and electricity market design and structure including zonal versus nodal pricing, market performance and market power issues, transmission pricing, and the emerging problems electricity markets face in smart grid and micro-grid environments. The authors also examine system planning under the context of electricity market regime. They explain the new ways to solve problems with t...

  8. Web TA Production (WebTA)

    Data.gov (United States)

    US Agency for International Development — WebTA is a web-based time and attendance system that supports USAID payroll administration functions, and is designed to capture hours worked, leave used and...

  9. Marketing 2.0: A new marketing strategy

    OpenAIRE

    Consoli, Domenico; Musso, Fabio

    2010-01-01

    The advent of Web 2.0 and its collaborative tools (forums, chat, blogs, wikis) simplified the interaction among various business subjects (company, customers, suppliers). A new model of Enterprise 2.0 communicates interactively with all stakeholders, cooperate with them, listen, create, share and capitalize knowledge. Web 2.0 enhances customer relationships and supports, fully, developments in the field of marketing: from advertisement to participation, from social networking to mobile comm...

  10. Web server attack analyzer

    OpenAIRE

    Mižišin, Michal

    2013-01-01

    Web server attack analyzer - Abstract The goal of this work was to create prototype of analyzer of injection flaws attacks on web server. Proposed solution combines capabilities of web application firewall and web server log analyzer. Analysis is based on configurable signatures defined by regular expressions. This paper begins with summary of web attacks, followed by detection techniques analysis on web servers, description and justification of selected implementation. In the end are charact...

  11. Semantic web for dummies

    CERN Document Server

    Pollock, Jeffrey T

    2009-01-01

    Semantic Web technology is already changing how we interact with data on the Web. By connecting random information on the Internet in new ways, Web 3.0, as it is sometimes called, represents an exciting online evolution. Whether you're a consumer doing research online, a business owner who wants to offer your customers the most useful Web site, or an IT manager eager to understand Semantic Web solutions, Semantic Web For Dummies is the place to start! It will help you:Know how the typical Internet user will recognize the effects of the Semantic WebExplore all the benefits the data Web offers t

  12. Hadamard Transforms

    CERN Document Server

    Agaian, Sos; Egiazarian, Karen; Astola, Jaakko

    2011-01-01

    The Hadamard matrix and Hadamard transform are fundamental problem-solving tools in a wide spectrum of scientific disciplines and technologies, such as communication systems, signal and image processing (signal representation, coding, filtering, recognition, and watermarking), digital logic (Boolean function analysis and synthesis), and fault-tolerant system design. Hadamard Transforms intends to bring together different topics concerning current developments in Hadamard matrices, transforms, and their applications. Each chapter begins with the basics of the theory, progresses to more advanced

  13. Value oriented marketing strategies

    Directory of Open Access Journals (Sweden)

    Stanković Ljiljana

    2009-01-01

    Full Text Available The complexity of business environment imposes the need for continuous change and reexamination of business marketing strategies of enterprises. Theory and practice of strategic management and marketing show that the activities of marketing, which are closely connected to corporate strategy, are the key drivers of growth. There is a positive correlation between competition intensity, marketing strategy and business performance of companies. Even though, managers of many companies don't see a clear connection between marketing strategy and business performance, numerous empirical research show that the companies which possess and efficiently use marketing resources and capabilities are more successful. In knowledge-based economics, the development of value oriented marketing strategies for all participants in the chain is a supposition of the survival, growth and development of companies. Competitive advantage is the essence of any strategy. Acquisition and maintenance of competitive advantage is more successful if the potentials for value creation are used efficiently. The paper examines the critical factors that influence alignment and transformation of marketing strategies in accordance with changes in value estimation. Superior value, is created in different network classes. Theory and practice researches create a reliable basis for the development of new concepts, marketing strategy business models that will contribute to competitive advantage of enterprises and the economy.

  14. Raising Reliability of Web Search Tool Research through Replication and Chaos Theory

    OpenAIRE

    Nicholson, Scott

    1999-01-01

    Because the World Wide Web is a dynamic collection of information, the Web search tools (or "search engines") that index the Web are dynamic. Traditional information retrieval evaluation techniques may not provide reliable results when applied to the Web search tools. This study is the result of ten replications of the classic 1996 Ding and Marchionini Web search tool research. It explores the effects that replication can have on transforming unreliable results from one iteration into replica...

  15. Geoportals: An Internet Marketing Perspective

    Directory of Open Access Journals (Sweden)

    P A J. van Oort

    2009-05-01

    Full Text Available A geoportal is a web site that presents an entry point to geo-products (including geo-data on the web. Despite their importance in (spatial data infrastructures, literature suggest stagnating or even declining trends in visitor numbers. In this paper relevant ideas and techniques for improving performance are derived from internet marketing literature. We tested the extent to which these ideas are already applied in practice through a survey among 48 geoportals worldwide. Results show in many cases positive correlation with trends in visitor numbers. The ideas can be useful for geoportal managers developing their marketing strategy.

  16. Aplikasi Web Augmented Reality Villa

    Directory of Open Access Journals (Sweden)

    Gede Yudha Prema Pangestu

    2017-07-01

    Full Text Available Bali is one of the highly developed tourist destination in Indonesia. The arrival of tourists having holiday in Bali led to increase residential needs with complete amenities. The occupancy rate of hotel and villa in Bali is increase significantlly during the long vacation. The emergence of new villa and hotel occupancy raises the level of competition in business, so it needs a correct use good marketing communication strategy in marketing the product in order to attract the attention of consumers. Web Application Augmented Reality Villa can help visualize the residential villa in three-dimensional shapes that look more attractive and practical. The use of brochures as written information and the application of augmented reality technology on the Web Application Augmented Reality Villa aims to develop an application that can provide information about the villa to visitors. Web Application uses Augmented Reality Villa designed by FlarToolkit library. Based on the test results show the application can display 3-dimensional objects by scanning marker villa in a brochure which already contain marker.

  17. Visualizing Transformation

    DEFF Research Database (Denmark)

    Pedersen, Pia

    2012-01-01

    Transformation, defined as the step of extracting, arranging and simplifying data into visual form (M. Neurath, 1974), was developed in connection with ISOTYPE (International System Of TYpographic Picture Education) and might well be the most important legacy of Isotype to the field of graphic...... design. Recently transformation has attracted renewed interest because of the book The Transformer written by Robin Kinross and Marie Neurath. My on-going research project, summarized in this paper, identifies and depicts the essential principles of data visualization underlying the process...... of transformation with reference to Marie Neurath’s sketches on the Bilston Project. The material has been collected at the Otto and Marie Neurath Collection housed at the University of Reading, UK. By using data visualization as a research method to look directly into the process of transformation, the project...

  18. Development trends of the international derivatives market

    OpenAIRE

    Motorniuk, U.; Terebukh, M.; Kharchuk, V.

    2016-01-01

    The factors forming international derivatives market trends are researched in this article. The history of the formation of the global derivatives market was analyzed, in particular, events which have led to the growth of the derivatives market. Global derivatives market has revealed major changes in its trends and witnessed the gradual transformation of its structure, observed in recent years. Global derivatives market has revealed major changes in its trends and witnessed the gradual transf...

  19. Food irradiation: a tool for market transformation

    International Nuclear Information System (INIS)

    Mugliaroli, H.A.

    1988-01-01

    This paper illustrates the present worldwide importance of food irradiation and the various factors showing that Argentina is in a promising situtation concerning the possibilities of irradiated food exports. A historical summary attached to such analysis makes the subject easily understandable. (Author)

  20. Market, Regulation, Market, Regulation

    DEFF Research Database (Denmark)

    Frankel, Christian; Galland, Jean-Pierre

    2015-01-01

    barriers to trade in Europe, realized the free movement of products by organizing progressively several orders of markets and regulation. Based on historical and institutional documents, on technical publications, and on interviews, this article relates how the European Commission and the Member States had......This paper focuses on the European Regulatory system which was settled both for opening the Single Market for products and ensuring the consumers' safety. It claims that the New Approach and Standardization, and the Global Approach to conformity assessment, which suppressed the last technical...... alternatively recourse to markets and to regulations, at the three main levels of the New Approach Directives implementation. The article focuses also more specifically on the Medical Devices sector, not only because this New Approach sector has long been controversial in Europe, and has recently been concerned...

  1. Het WEB leert begrijpen

    CERN Multimedia

    Stroeykens, Steven

    2004-01-01

    The WEB could be much more useful if the computers understood something of information on the Web pages. That explains the goal of the "semantic Web", a project in which takes part, amongst others, Tim Berners Lee, the inventor of the original WEB

  2. Instant responsive web design

    CERN Document Server

    Simmons, Cory

    2013-01-01

    A step-by-step tutorial approach which will teach the readers what responsive web design is and how it is used in designing a responsive web page.If you are a web-designer looking to expand your skill set by learning the quickly growing industry standard of responsive web design, this book is ideal for you. Knowledge of CSS is assumed.

  3. Dissimilarity of E-marketing VS traditional marketing

    OpenAIRE

    Mehrdad Salehi; Hanieh Mirzaei; Mohammadreza Aghaei; Milad Abyari

    2012-01-01

    The revolution of information technology (IT) and communications has changed the way people conduct business today.Nowadays, most of the businesses are related to electronically instruments especially internet. Implementation of E-marketing can change the shape of business all over the world. Because of the rapid proliferation of the Internet, the World Wide Web (WWW) and electronic communication has created fast growing new electronic channels for marketing. If we surf through the internet, ...

  4. Market prices on the small screen: Transforming farmers' markets in ...

    International Development Research Centre (IDRC) Digital Library (Canada)

    2010-10-13

    Oct 13, 2010 ... ... partner that aims to use information and communication technologies (ICTs) ... because it helps farmers reduce their transaction costs, according to de Silva. ... Reducing post-harvest losses in South Asia's mango orchards.

  5. APPROACHES TO ANALYZE THE QUALITY OF ROMANIAN TOURISM WEB SITES

    Directory of Open Access Journals (Sweden)

    Lacurezeanu Ramona

    2013-07-01

    The purpose of our work is to analyze travel web-sites, more exactly, whether the criteria used to analyze virtual stores are also adequate for the Romanian tourism product. Following the study, we concluded that the Romanian online tourism web-sites for the Romanian market have the features that we found listed on similar web-sites of France, England, Germany, etc. In conclusion, online Romanian tourism can be considered one of the factors of economic growth.

  6. Teaching Critical Evaluation Skills for World Wide Web Resources.

    Science.gov (United States)

    Tate, Marsha; Alexander, Jan

    1996-01-01

    Outlines a lesson plan used by an academic library to evaluate the quality of World Wide Web information. Discusses the traditional evaluation criteria of accuracy, authority, objectivity, currency, and coverage as it applies to the unique characteristics of Web pages: their marketing orientation, variety of information, and instability. The…

  7. Ajax and Firefox: New Web Applications and Browsers

    Science.gov (United States)

    Godwin-Jones, Bob

    2005-01-01

    Alternative browsers are gaining significant market share, and both Apple and Microsoft are releasing OS upgrades which portend some interesting changes in Web development. Of particular interest for language learning professionals may be new developments in the area of Web browser based applications, particularly using an approach dubbed "Ajax."…

  8. Dynamics of Investor Attention on the Social Web

    Science.gov (United States)

    Li, Xian

    2013-01-01

    The World Wide Web has been revolutionizing how investors produce and consume information while participating in financial markets. Both the amount of information and the speed it flows around have achieved unprecedented magnitudes. The preeminent change is the growth of investor communities on the social web, which give rise to multidimensional…

  9. Geospatial semantic web

    CERN Document Server

    Zhang, Chuanrong; Li, Weidong

    2015-01-01

    This book covers key issues related to Geospatial Semantic Web, including geospatial web services for spatial data interoperability; geospatial ontology for semantic interoperability; ontology creation, sharing, and integration; querying knowledge and information from heterogeneous data source; interfaces for Geospatial Semantic Web, VGI (Volunteered Geographic Information) and Geospatial Semantic Web; challenges of Geospatial Semantic Web; and development of Geospatial Semantic Web applications. This book also describes state-of-the-art technologies that attempt to solve these problems such as WFS, WMS, RDF, OWL, and GeoSPARQL, and demonstrates how to use the Geospatial Semantic Web technologies to solve practical real-world problems such as spatial data interoperability.

  10. On the Querying for Places on the Mobile Web

    DEFF Research Database (Denmark)

    Jensen, Christian S.

    2011-01-01

    The web is undergoing a fundamental transformation: it is becoming mobile and is acquiring a spatial dimension. Thus, the web is increasingly being used from mobile devices, notably smartphones, that can be geo-positioned using GPS or technologies that exploit wireless communication networks...

  11. News Resources on the World Wide Web.

    Science.gov (United States)

    Notess, Greg R.

    1996-01-01

    Describes up-to-date news sources that are presently available on the Internet and World Wide Web. Highlights include electronic newspapers; AP (Associated Press) sources and Reuters; sports news; stock market information; New York Times; multimedia capabilities, including CNN Interactive; and local and regional news. (LRW)

  12. Federal health web sites: current & future roles.

    Science.gov (United States)

    Cronin, Carol

    2002-09-01

    An examination of the current and possible future roles of federal health Web sites, this paper provides an overview of site categories, functions, target audiences, marketing approaches, knowledge management, and evaluation strategies. It concludes with a look at future opportunities and challenges for the federal government in providing health information online.

  13. application of ant colony optimisation in distribution transformer sizing

    African Journals Online (AJOL)

    HP

    Keywords: ant colony, optimization, transformer sizing, distribution transformer. 1. INTRODUCTION ... more intensive pheromone and higher probability to be chosen [12]. ..... pp.29-41, 1996. [7] EC global market place, “Technical Parameters”,.

  14. Virtual Web Services

    OpenAIRE

    Rykowski, Jarogniew

    2007-01-01

    In this paper we propose an application of software agents to provide Virtual Web Services. A Virtual Web Service is a linked collection of several real and/or virtual Web Services, and public and private agents, accessed by the user in the same way as a single real Web Service. A Virtual Web Service allows unrestricted comparison, information merging, pipelining, etc., of data coming from different sources and in different forms. Detailed architecture and functionality of a single Virtual We...

  15. The Semantic Web Revisited

    OpenAIRE

    Shadbolt, Nigel; Berners-Lee, Tim; Hall, Wendy

    2006-01-01

    The original Scientific American article on the Semantic Web appeared in 2001. It described the evolution of a Web that consisted largely of documents for humans to read to one that included data and information for computers to manipulate. The Semantic Web is a Web of actionable information--information derived from data through a semantic theory for interpreting the symbols.This simple idea, however, remains largely unrealized. Shopbots and auction bots abound on the Web, but these are esse...

  16. Web Project Management

    OpenAIRE

    Suralkar, Sunita; Joshi, Nilambari; Meshram, B B

    2013-01-01

    This paper describes about the need for Web project management, fundamentals of project management for web projects: what it is, why projects go wrong, and what's different about web projects. We also discuss Cost Estimation Techniques based on Size Metrics. Though Web project development is similar to traditional software development applications, the special characteristics of Web Application development requires adaption of many software engineering approaches or even development of comple...

  17. Inbound marketing

    OpenAIRE

    Popek, Tomáš

    2011-01-01

    In my work I focus on Inbound Marketing, which represents a new perspective on marketing, that has not been given the attention it deserves. It is a combination of existing and proven marketing methods that are used to obtain new customers with minimal marketing costs to the organization. The first section of my work is devoted to defining the concept of Inbound Marketing definitions and explanations. Furthermore, I present a list of instruments used in Inbound Marketing, and showcase the def...

  18. Knighthood for 'father of the web'

    CERN Multimedia

    Uhlig, R

    2003-01-01

    "Tim Berners-Lee, the father of the world wide web, was awarded a knighthood for services to the internet, which his efforts transformed from a haunt of computer geeks, scientists and the military into a global phenomenon" (1/2 page).

  19. WEB STRUCTURE MINING

    Directory of Open Access Journals (Sweden)

    CLAUDIA ELENA DINUCĂ

    2011-01-01

    Full Text Available The World Wide Web became one of the most valuable resources for information retrievals and knowledge discoveries due to the permanent increasing of the amount of data available online. Taking into consideration the web dimension, the users get easily lost in the web’s rich hyper structure. Application of data mining methods is the right solution for knowledge discovery on the Web. The knowledge extracted from the Web can be used to raise the performances for Web information retrievals, question answering and Web based data warehousing. In this paper, I provide an introduction of Web mining categories and I focus on one of these categories: the Web structure mining. Web structure mining, one of three categories of web mining for data, is a tool used to identify the relationship between Web pages linked by information or direct link connection. It offers information about how different pages are linked together to form this huge web. Web Structure Mining finds hidden basic structures and uses hyperlinks for more web applications such as web search.

  20. The emergent discipline of health web science.

    Science.gov (United States)

    Luciano, Joanne S; Cumming, Grant P; Wilkinson, Mark D; Kahana, Eva

    2013-08-22

    The transformative power of the Internet on all aspects of daily life, including health care, has been widely recognized both in the scientific literature and in public discourse. Viewed through the various lenses of diverse academic disciplines, these transformations reveal opportunities realized, the promise of future advances, and even potential problems created by the penetration of the World Wide Web for both individuals and for society at large. Discussions about the clinical and health research implications of the widespread adoption of information technologies, including the Internet, have been subsumed under the disciplinary label of Medicine 2.0. More recently, however, multi-disciplinary research has emerged that is focused on the achievement and promise of the Web itself, as it relates to healthcare issues. In this paper, we explore and interrogate the contributions of the burgeoning field of Web Science in relation to health maintenance, health care, and health policy. From this, we introduce Health Web Science as a subdiscipline of Web Science, distinct from but overlapping with Medicine 2.0. This paper builds on the presentations and subsequent interdisciplinary dialogue that developed among Web-oriented investigators present at the 2012 Medicine 2.0 Conference in Boston, Massachusetts.

  1. Transforming for a competitive environment

    International Nuclear Information System (INIS)

    Gamble, J.

    1997-01-01

    The essential elements for successful strategic marketing of electricity in the future were discussed. The elements emphasized included understanding the industry restructuring, developing appropriate business and marketing strategies, and confronting transformation challenges. How these elements are being addressed by Central Vermont, the public utility serving customers in Vermont and in New Hampshire, was described. A customer oriented culture, a flexible organization that encourages innovation, a clear marketing strategy based on the company's core competencies, a new business/product development process, strategic alliances, and a sharp eye for what the competition is doing, were considered the most important and most urgent tasks to tackle in order to ensure survival and success

  2. Semantic Web Technologies for the Adaptive Web

    DEFF Research Database (Denmark)

    Dolog, Peter; Nejdl, Wolfgang

    2007-01-01

    Ontologies and reasoning are the key terms brought into focus by the semantic web community. Formal representation of ontologies in a common data model on the web can be taken as a foundation for adaptive web technologies as well. This chapter describes how ontologies shared on the semantic web...... provide conceptualization for the links which are a main vehicle to access information on the web. The subject domain ontologies serve as constraints for generating only those links which are relevant for the domain a user is currently interested in. Furthermore, user model ontologies provide additional...... means for deciding which links to show, annotate, hide, generate, and reorder. The semantic web technologies provide means to formalize the domain ontologies and metadata created from them. The formalization enables reasoning for personalization decisions. This chapter describes which components...

  3. Security Transformation

    National Research Council Canada - National Science Library

    Metz, Steven

    2003-01-01

    ... adjustment. With American military forces engaged around the world in both combat and stabilization operations, the need for rigorous and critical analysis of security transformation has never been greater...

  4. Applying semantic web services to enterprise web

    OpenAIRE

    Hu, Y; Yang, Q P; Sun, X; Wei, P

    2008-01-01

    Enterprise Web provides a convenient, extendable, integrated platform for information sharing and knowledge management. However, it still has many drawbacks due to complexity and increasing information glut, as well as the heterogeneity of the information processed. Research in the field of Semantic Web Services has shown the possibility of adding higher level of semantic functionality onto the top of current Enterprise Web, enhancing usability and usefulness of resource, enabling decision su...

  5. Landskabets transformation

    DEFF Research Database (Denmark)

    Munck Petersen, Rikke

    2005-01-01

    Seminaroplæg fra forskere. Faglige seminarer på KA, forår 2005. Belyser transformation af det danske landskab fysisk som holdningsmæssigt, samt hvordan phd-arbejdets egen proces håndterer den.......Seminaroplæg fra forskere. Faglige seminarer på KA, forår 2005. Belyser transformation af det danske landskab fysisk som holdningsmæssigt, samt hvordan phd-arbejdets egen proces håndterer den....

  6. Covariant Transform

    OpenAIRE

    Kisil, Vladimir V.

    2010-01-01

    The paper develops theory of covariant transform, which is inspired by the wavelet construction. It was observed that many interesting types of wavelets (or coherent states) arise from group representations which are not square integrable or vacuum vectors which are not admissible. Covariant transform extends an applicability of the popular wavelets construction to classic examples like the Hardy space H_2, Banach spaces, covariant functional calculus and many others. Keywords: Wavelets, cohe...

  7. Transforming Anatomy

    OpenAIRE

    Hall, Anndee

    2017-01-01

    Abstract: Transforming Anatomy Studying historic books allows people to witness the transformation of the world right before their very eyes. The Bruxellensis Icones Anatomicae[1] by Andreas Vesalius is a vital piece of evidence in the movement from a more rudimentary understanding of the human body into the more complex and accurate development of modern anatomy. Vesalius’ research worked to both refute and confirm findings of his predecessor, the great historical Greek philosopher, Galen...

  8. Sustainability in Business from a Marketing Perspective

    DEFF Research Database (Denmark)

    Tollin, Karin; Bech Christensen, Lars; Wilke, Ricky

    2015-01-01

    analyses show that top management plays a conclusive role, provided they practise a transformational leadership style. Furthermore, the analyses show that marketing can act as a driver for the company's engagement in product responsibility and social issues. The potential for marketing to further...... strengthen its role in driving corporate sustainability is made apparent. The following courses are suggested: encompassing ideas and values that express a transformational perspective on leadership; integrating corporate brand management into marketing's portfolio of core capabilities; becoming further...

  9. Marketing 2.0: La nueva forma de hacer marketing.

    OpenAIRE

    Morón Redondo, Ana

    2014-01-01

    La web 2.0 ha revolucionado el concepto de marketing empresarial, dando lugar a una nueva corriente de colaboración y comunicación multidireccional on-line empresa-usuario a través de Internet y de las redes sociales. Grado en Administración y Dirección de Empresas

  10. Sounds of Web Advertising

    DEFF Research Database (Denmark)

    Jessen, Iben Bredahl; Graakjær, Nicolai Jørgensgaard

    2010-01-01

    Sound seems to be a neglected issue in the study of web ads. Web advertising is predominantly regarded as visual phenomena–commercial messages, as for instance banner ads that we watch, read, and eventually click on–but only rarely as something that we listen to. The present chapter presents...... an overview of the auditory dimensions in web advertising: Which kinds of sounds do we hear in web ads? What are the conditions and functions of sound in web ads? Moreover, the chapter proposes a theoretical framework in order to analyse the communicative functions of sound in web advertising. The main...... argument is that an understanding of the auditory dimensions in web advertising must include a reflection on the hypertextual settings of the web ad as well as a perspective on how users engage with web content....

  11. Characteristics of food industry web sites and "advergames" targeting children.

    Science.gov (United States)

    Culp, Jennifer; Bell, Robert A; Cassady, Diana

    2010-01-01

    To assess the content of food industry Web sites targeting children by describing strategies used to prolong their visits and foster brand loyalty; and to document health-promoting messages on these Web sites. A content analysis was conducted of Web sites advertised on 2 children's networks, Cartoon Network and Nickelodeon. A total of 290 Web pages and 247 unique games on 19 Internet sites were examined. Games, found on 81% of Web sites, were the most predominant promotion strategy used. All games had at least 1 brand identifier, with logos being most frequently used. On average Web sites contained 1 "healthful" message for every 45 exposures to brand identifiers. Food companies use Web sites to extend their television advertising to promote brand loyalty among children. These sites almost exclusively promoted food items high in sugar and fat. Health professionals need to monitor food industry marketing practices used in "new media." Published by Elsevier Inc.

  12. Marketization of welfare services in Scandinavia

    DEFF Research Database (Denmark)

    Petersen, Ole Helby; Hjelmar, Ulf

    2013-01-01

    Scandinavian welfare states are undergoing a gradual transformation towards a more market-based mode of public service delivery. The results of these marketization reforms are, however, insufficiently documented in terms of their consequences for the price and quality of welfare services...... the evidence base and inform future policy-making on marketization in general and within the welfare areas in particular....

  13. PENGEMBANGAN TERMINAL AGRIBISNIS VIRTUAL BERBASIS WEB

    Directory of Open Access Journals (Sweden)

    Arif Imam Suroso

    2011-08-01

    Full Text Available Normal 0 false false false MicrosoftInternetExplorer4 This study was conducted to develop the prototype of web based virtual agribusiness center as an instrument to increase the scope of marketing channel of agribusiness products in Indonesia.  Using web engineering approach, this virtual agribusiness center information which conceptually has the same role as wholesaler marketing center was developed and tested using one month data of fruits and vegetables prices in traditonal market. There are tree main components of the system: catalog online, cart, and order tracking.  To ensure the quality of the system, the system was tested using Pressman approach and evaluation was done based on its functionality, usability, and reliability . 

  14. Get noticed and stay relevant to web users!

    Directory of Open Access Journals (Sweden)

    Tania Grove

    2004-12-01

    Full Text Available The study is based on the question why people visit some websites numerous times and other web sites only once. The problem for companies that decide to make use of the web as a marketing tool is not just how to get connected to the web, but getting noticed and staying relevant to its clients and potential clients. The main objective of this study was thus to investigate what influence people to return to a web site and what are their requirements from web sites. These answers will show how companies can ensure that people notice their websites, how they can be influenced to connect to their web sites and how these companies can retain the people connecting to their web sites as customers with diverse needs. This information will enable companies to develop and customise applicable strategies for their web sites to satisfy the needs of their target markets. The analysis of the responses showed that most of the respondents are not using the web to purchase items; that customer preferences vary and that the web is more effective than traditional media on certain variables.

  15. EUROPEAN TRADITIONAL FOOD PRODUCERS AND MARKETING CAPABILITIES: AN APPLICATION OF MARKETING MANAGEMENT PROCESS

    OpenAIRE

    Banterle, Alessandro; Cavaliere, Alessia; Stranieri, Stefanella; Carraresi, Laura

    2009-01-01

    The purpose of this paper is to evaluate the marketing management capabilities of SMEs producing traditional food products, in order to analyse the market orientation of SMEs in the food industry. Following the theoretical approach of Market Orientation, our analysis is based on an assessment of the marketing management process. The methodology refers to a survey developed through a questionnaire published on the web, and a sample of 371 firms based in Belgium, Italy, Spain, the Czech Republi...

  16. MEMS based digital transform spectrometers

    Science.gov (United States)

    Geller, Yariv; Ramani, Mouli

    2005-09-01

    Earlier this year, a new breed of Spectrometers based on Micro-Electro-Mechanical-System (MEMS) engines has been introduced to the commercial market. The use of these engines combined with transform mathematics, produces powerful spectrometers at unprecedented low cost in various spectral regions.

  17. Sustainable Marketing

    NARCIS (Netherlands)

    Dam, van Y.K.

    2017-01-01

    In this article, three different conceptions of sustainable marketing are discussed and compared. These different conceptions are referred to as social, green, and critical sustainable marketing. Social sustainable marketing follows the logic of demand-driven marketing management and places the

  18. Research on the Integration of Information throughout the Land Market with Using the Web Portal of MLR%国土资源部门户网站土地市场信息整合集成实践和研究

    Institute of Scientific and Technical Information of China (English)

    谢敏; 贾光宇; 陈卉; 于洪奇; 黎韶光

    2012-01-01

    土地市场动态监测与监管关乎国计民生,土地市场信息发布是国土资源部门户网站服务社会公众的重要功能。本文从土地市场信息整合需求分析入手,详细介绍了国土资源部门户网站内容整合规划、信息分类整合和页面集成策略,并以实际成效证明了土地市场信息整合是国土资源部门户网站推动国土资源信息社会化服务的一次成功实践。%The dynamic monitoring of land market and regulation concerns people's livelihood.The publication of information about the property market supported by the portal websites is an important public service function of the Ministry.This paper analyses the portal content integration planning,information integration and web pages integration of strategy classification,esteems that the integration of land market information portal is a successful practice to promote the social services while using the network information system of Ministry.

  19. Selecting a Free Web-Hosted Survey Tool for Student Use

    Science.gov (United States)

    Elbeck, Matt

    2014-01-01

    This study provides marketing educators a review of free web-based survey services and guidance for student use. A mixed methods approach started with online searches and metrics identifying 13 free web-hosted survey services, described as demonstration or project tools, and ranked using popularity and importance web-based metrics. For each…

  20. TRICARE Marketing

    Science.gov (United States)

    1999-10-21

    definitive. It stated that: Marketing is much more than advertising or promotion materials. Marketing is a foundation for building a business strategy ; it...objectives, and strategies for marketing TRICARE. However, the Director provided the plan for information; none of the recipients of the plan were...overarching goal and extensively in the marketing strategies section. Specifically, the Marketing Plan states that strategies employed to accomplish

  1. Hospital marketing.

    Science.gov (United States)

    Carter, Tony

    2003-01-01

    This article looks at a prescribed academic framework for various criteria that serve as a checklist for marketing performance that can be applied to hospital marketing organizations. These guidelines are drawn from some of Dr. Noel Capon of Columbia University's book Marketing Management in the 21st Century and applied to actual practices of hospital marketing organizations. In many ways this checklist can act as a "marketing" balanced scorecard to verify performance effectiveness and develop opportunities for innovation.

  2. Internet marketing

    OpenAIRE

    Zelený, Martin

    2009-01-01

    In the bachelor thesis are introduced theoretical concepts of the Internet and marketing, accented the need of marketing mix along with its specifics of the internet environment. Next is interpreted which tools can be used for marketing of firms and which marketing instruments are to be deployed. Final chapter illustrates socio-demographics of Czech internet users along with media market allocation from the perspective of all media as well as in the segment of the Internet.

  3. Money Markets

    OpenAIRE

    Marvin Goodfriend

    2011-01-01

    Money markets offer monetary services and short-term finance in the capital market with the credit support of institutional sponsors. Investors finance money market instruments at low interest because their salability on short notice confers an implicit monetary services yield. Low interest attracts borrowers to money markets. The fragile equilibrium depends on collective confidence in the credit quality of instruments supplied to the market. Federal Reserve monetary and credit policies have ...

  4. The Web-Driven Learning Ecosystem: Its Structure and Benefits

    Science.gov (United States)

    Raska, David; Shaw, Doris; Keller, Eileen Weisenbach

    2012-01-01

    We have devised a Web-based learning ecosystem (LECOS) that aligns marketing curriculum, course design, technology, instructors, students, as well as external stakeholders--a system that integrates traditional teaching methods with technological advancements in an attempt to enhance marketing students' motivation, engagement, and performance. A…

  5. Instruments of Transformative Governance

    DEFF Research Database (Denmark)

    Borrás, Susana

    production and distribution channels. PDPs aim at overcoming current market and government failures by pooling resources in the attempt to solve this global social challenge. Thus, PDPs are a case of instruments of transformative research and innovation, operating in a transnational governance context....... They exhibit three novelties: they address strategic long-term problems in a holistic manner, set substantive output-oriented goals, and are implemented through new organizational structures. After characterizing the different types of current PDPs and the context in which they emerged, the paper examines...

  6. Building web information systems using web services

    NARCIS (Netherlands)

    Frasincar, F.; Houben, G.J.P.M.; Barna, P.; Vasilecas, O.; Eder, J.; Caplinskas, A.

    2006-01-01

    Hera is a model-driven methodology for designing Web information systems. In the past a CASE tool for the Hera methodology was implemented. This software had different components that together form one centralized application. In this paper, we present a distributed Web service-oriented architecture

  7. The impact of modern technology on changing marketing actions in organisations. Marketing 4.0

    OpenAIRE

    Świeczak Witold

    2017-01-01

    The article presents the theory that modern technologies are changing the way in which marketing is organised and that they will transform the prevailing composition of the market, while enterprises should come to terms with the act that having a market share will no longer suffice to maintain the market leader position. The aim of this paper is to provide an overview of the key challenges generated by technological innovations and to identify the opportunities for marketing in light of the n...

  8. The influence of relationship marketing drivers on marketing and business performance

    OpenAIRE

    Cristian DUTU

    2012-01-01

    In the last few decades, both marketing theory and practice have gone through a transformation process, from the approach based on the marketing mix concept (the traditional/transactional approach in marketing) to a relationship-based approach. As a strategic orientation, relationship marketing requires a focus on maintaining and developing profitable long-term relationships with customers. As a as a result of the organization's focus on relationship marketing customer satisfaction has receiv...

  9. Marketing Globalisation – Polish Market Experience

    Directory of Open Access Journals (Sweden)

    Robert Nowacki

    2007-09-01

    Full Text Available The beginning of the 21st century has been yielded with an acceleration of transformations occurring in economies of the whole world. These changes relate to all the areas of economic life functioning. The most important manifestation thereof is a reinforcement of competitive phenomena. Among the most important reasons for such a state of affairs, there is mentioned globalisation. The course of its processes forces the organisation operating in the market to undertake adaptive actions. One of them is reorientation of marketing activities. The need to modify the previous marketing concepts results, first of all, from far reaching alterations in the sphere of consumption, just triggered by globalisationís impact. These trends are noticed in all the markets, also in the Polish one. The foreign enterprises operating in it more and more often use the concept of global marketing. This makes us to have reflection on what is the real effectiveness of such actions and what are the possibilities to form oneís competitive position owing to that. The article constitutes an attempt to provide answers to these questions.

  10. Sustainable transformation

    DEFF Research Database (Denmark)

    Andersen, Nicolai Bo

    This paper is about sustainable transformation with a particular focus on listed buildings. It is based on the notion that sustainability is not just a question of energy conditions, but also about the building being robust. Robust architecture means that the building can be maintained and rebuilt......, that it can be adapted to changing functional needs, and that it has an architectural and cultural value. A specific proposal for a transformation that enhances the architectural qualities and building heritage values of an existing building forms the empirical material, which is discussed using different...... theoretical lenses. It is proposed that three parameters concerning the ꞌtransformabilityꞌ of the building can contribute to a more nuanced understanding of sustainable transformation: technical aspects, programmatic requirements and narrative value. It is proposed that the concept of ꞌsustainable...

  11. Identity transformation

    DEFF Research Database (Denmark)

    Neergaard, Helle; Robinson, Sarah; Jones, Sally

    , as well as the resources they have when they come to the classroom. It also incorporates perspectives from (ii) transformational learning and explores the concept of (iii) nudging from a pedagogical viewpoint, proposing it as an important tool in entrepreneurship education. The study incorporates......This paper develops the concept of ‘pedagogical nudging’ and examines four interventions in an entrepreneurship classroom and the potential it has for student identity transformation. Pedagogical nudging is positioned as a tool, which in the hands of a reflective, professional......) assists students in straddling the divide between identities, the emotions and tensions this elicits, and (iv) transform student understanding. We extend nudging theory into a new territory. Pedagogical nudging techniques may be able to unlock doors and bring our students beyond the unacknowledged...

  12. Wordpress web application development

    CERN Document Server

    Ratnayake, Rakhitha Nimesh

    2015-01-01

    This book is intended for WordPress developers and designers who want to develop quality web applications within a limited time frame and for maximum profit. Prior knowledge of basic web development and design is assumed.

  13. Practical web development

    CERN Document Server

    Wellens, Paul

    2015-01-01

    This book is perfect for beginners who want to get started and learn the web development basics, but also offers experienced developers a web development roadmap that will help them to extend their capabilities.

  14. EPA Web Taxonomy

    Data.gov (United States)

    U.S. Environmental Protection Agency — EPA's Web Taxonomy is a faceted hierarchical vocabulary used to tag web pages with terms from a controlled vocabulary. Tagging enables search and discovery of EPA's...

  15. Private Web Browsing

    National Research Council Canada - National Science Library

    Syverson, Paul F; Reed, Michael G; Goldschlag, David M

    1997-01-01

    .... These are both kept confidential from network elements as well as external observers. Private Web browsing is achieved by unmodified Web browsers using anonymous connections by means of HTTP proxies...

  16. Chemical Search Web Utility

    Data.gov (United States)

    U.S. Environmental Protection Agency — The Chemical Search Web Utility is an intuitive web application that allows the public to easily find the chemical that they are interested in using, and which...

  17. Web Application Vulnerabilities

    OpenAIRE

    Yadav, Bhanu

    2014-01-01

    Web application security has been a major issue in information technology since the evolvement of dynamic web application. The main objective of this project was to carry out a detailed study on the top three web application vulnerabilities such as injection, cross site scripting, broken authentication and session management, present the situation where an application can be vulnerable to these web threats and finally provide preventative measures against them. ...

  18. Reactivity on the Web

    OpenAIRE

    Bailey, James; Bry, François; Eckert, Michael; Patrânjan, Paula Lavinia

    2005-01-01

    Reactivity, the ability to detect simple and composite events and respond in a timely manner, is an essential requirement in many present-day information systems. With the emergence of new, dynamic Web applications, reactivity on the Web is receiving increasing attention. Reactive Web-based systems need to detect and react not only to simple events but also to complex, real-life situations. This paper introduces XChange, a language for programming reactive behaviour on the Web,...

  19. Towards Second and Third Generation Web-Based Multimedia

    OpenAIRE

    Ossenbruggen, Jacco; Geurts, Joost; Cornelissen, F.J.; Rutledge, Lloyd; Hardman, Lynda

    2001-01-01

    textabstractFirst generation Web-content encodes information in handwritten (HTML) Web pages. Second generation Web content generates HTML pages on demand, e.g. by filling in templates with content retrieved dynamically from a database or transformation of structured documents using style sheets (e.g. XSLT). Third generation Web pages will make use of rich markup (e.g. XML) along with metadata (e.g. RDF) schemes to make the content not only machine readable but also machine processable - a ne...

  20. BIRD: Bio-Image Referral Database. Design and implementation of a new web based and patient multimedia data focused system for effective medical diagnosis and therapy.

    Science.gov (United States)

    Pinciroli, Francesco; Masseroli, Marco; Acerbo, Livio A; Bonacina, Stefano; Ferrari, Roberto; Marchente, Mario

    2004-01-01

    This paper presents a low cost software platform prototype supporting health care personnel in retrieving patient referral multimedia data. These information are centralized in a server machine and structured by using a flexible eXtensible Markup Language (XML) Bio-Image Referral Database (BIRD). Data are distributed on demand to requesting client in an Intranet network and transformed via eXtensible Stylesheet Language (XSL) to be visualized in an uniform way on market browsers. The core server operation software has been developed in PHP Hypertext Preprocessor scripting language, which is very versatile and useful for crafting a dynamic Web environment.

  1. Architecture and the Web.

    Science.gov (United States)

    Money, William H.

    Instructors should be concerned with how to incorporate the World Wide Web into an information systems (IS) curriculum organized across three areas of knowledge: information technology, organizational and management concepts, and theory and development of systems. The Web fits broadly into the information technology component. For the Web to be…

  2. Semantic Web Primer

    NARCIS (Netherlands)

    Antoniou, Grigoris; Harmelen, Frank van

    2004-01-01

    The development of the Semantic Web, with machine-readable content, has the potential to revolutionize the World Wide Web and its use. A Semantic Web Primer provides an introduction and guide to this still emerging field, describing its key ideas, languages, and technologies. Suitable for use as a

  3. Web Search Engines

    OpenAIRE

    Rajashekar, TB

    1998-01-01

    The World Wide Web is emerging as an all-in-one information source. Tools for searching Web-based information include search engines, subject directories and meta search tools. We take a look at key features of these tools and suggest practical hints for effective Web searching.

  4. Semantic Web status model

    CSIR Research Space (South Africa)

    Gerber, AJ

    2006-06-01

    Full Text Available Semantic Web application areas are experiencing intensified interest due to the rapid growth in the use of the Web, together with the innovation and renovation of information content technologies. The Semantic Web is regarded as an integrator across...

  5. Classification of the web

    DEFF Research Database (Denmark)

    Mai, Jens Erik

    2004-01-01

    This paper discusses the challenges faced by investigations into the classification of the Web and outlines inquiries that are needed to use principles for bibliographic classification to construct classifications of the Web. This paper suggests that the classification of the Web meets challenges...... that call for inquiries into the theoretical foundation of bibliographic classification theory....

  6. Oil companies: institutional and economic transformation

    International Nuclear Information System (INIS)

    Clo, Alberto

    2007-01-01

    In the last century, experience in the oil industry, suggested that some particular conditions were functional to the success of big companies strategies when facing exogenous market conditions hold true even nowadays, in face of the energy market institutional and economic transformations which are in place since the start of the new century. In other ways, are the majors still able to anticipate the market shifts and changes and to profit of these in terms of growth opportunities and competitiveness? [it

  7. Understanding digital marketing basics and actions

    OpenAIRE

    Piñeiro Otero, Teresa; Martínez Rolán, Luis Xabier

    2016-01-01

    This chapter provides a technical outline of the basics of online mar- keting. The outline includes an introduction to digital marketing and strategic planning and development. Our contribution offers theoretical and practical insights relative to this growing marketing area, with information on the main areas for which online marketing is particularly suited: (1) the E-commerce section explores different business models and what techniques are used for their development; (2) Web Search Marke...

  8. Sustainable transformation

    DEFF Research Database (Denmark)

    Andersen, Nicolai Bo

    This paper is about sustainable transformation with a particular focus on listed buildings. It is based on the notion that sustainability is not just a question of energy conditions, but also about the building being robust. Robust architecture means that the building can be maintained and rebuil...

  9. Transformer core

    NARCIS (Netherlands)

    Mehendale, A.; Hagedoorn, Wouter; Lötters, Joost Conrad

    2008-01-01

    A transformer core includes a stack of a plurality of planar core plates of a magnetically permeable material, which plates each consist of a first and a second sub-part that together enclose at least one opening. The sub-parts can be fitted together via contact faces that are located on either side

  10. Transformer core

    NARCIS (Netherlands)

    Mehendale, A.; Hagedoorn, Wouter; Lötters, Joost Conrad

    2010-01-01

    A transformer core includes a stack of a plurality of planar core plates of a magnetically permeable material, which plates each consist of a first and a second sub-part that together enclose at least one opening. The sub-parts can be fitted together via contact faces that are located on either side

  11. Superconducting transformer

    International Nuclear Information System (INIS)

    Murphy, J.H.

    1982-01-01

    A superconducting transformer having a winding arrangement that provides for current limitation when subjected to a current transient as well as more efficient utilization of radial spacing and winding insulation. Structural innovations disclosed include compressed conical shaped winding layers and a resistive matrix to promote rapid switching of current between parallel windings

  12. Transformation & Metamorphosis

    Science.gov (United States)

    Lott, Debra

    2009-01-01

    The sculptures of Canadian artist Brian Jungen are a great inspiration for a lesson on creating new forms. Jungen transforms found objects into unique creations without fully concealing their original form or purpose. Frank Stella's sculpture series, including "K.132,2007" made of stainless steel and spray paint, is another great example of…

  13. Marketing fundamentals.

    Science.gov (United States)

    Redmond, W H

    2001-01-01

    This chapter outlines current marketing practice from a managerial perspective. The role of marketing within an organization is discussed in relation to efficiency and adaptation to changing environments. Fundamental terms and concepts are presented in an applied context. The implementation of marketing plans is organized around the four P's of marketing: product (or service), promotion (including advertising), place of delivery, and pricing. These are the tools with which marketers seek to better serve their clients and form the basis for competing with other organizations. Basic concepts of strategic relationship management are outlined. Lastly, alternate viewpoints on the role of advertising in healthcare markets are examined.

  14. Politisk marketing

    DEFF Research Database (Denmark)

    Disciplinen politisk marketing er udbredt i mange vestlige lande. Imidlertid er kendskabet til politisk marketing i Danmark bemærkelsesværdigt lavt. I det lys er denne bog Politisk Marketing: Personer, Partier & Praksis den første bog i Danmark, som -ud fra marketing- indkredser de sidste mange års...... brudflader i dansk politik. Gennem ti bidrag fra forskere og praktikere udskraber forfatterne et DNA for feltet politisk marketing. Kort sagt kan du i denne bog finde svarene på: Hvad er politisk marketing? Hvordan har det udviklet sig? Og hvilke konsekvenser har dette fænomen for vælgere, partier og...

  15. To market, to market

    International Nuclear Information System (INIS)

    Lieberman, J.I.

    1992-01-01

    Senator Lieberman and three fellow members of Congress introduced the CO 2 Offset Policy Efficiency Act (COPE), which incorporates the use of marketable permits to reduce CO 2 emissions. For COPE to be fully effective, however, several key criteria must be met: (1) establishing initial baselines will be critical to ensure that emission reductions are credited properly; (2) accurate plant-by-plant monitoring must be in place to ensure that claimed reductions have actually occurred; (3) the program must include a strong enforcement provision to prevent evasion and to punish violators with substantial automatic fines. COPE imposes a sanction equal to roughly four times the estimated cost of offsets; the sanctions would be paid before enforcement proceedings commence. The urgency and complexity of global warming requires us to break with the past and develop new ways of delaying with pollution, Senator Lieberman feels by giving the market a chance to work on behalf of the environment, the sale of emission allowance will reduce CO 2 emissions in the most-efficient cost-effective way possible

  16. Internet marketing 101.

    Science.gov (United States)

    Miller, Ryan J

    2010-11-01

    In an era when social media sites like YouTube, Facebook, and Twitter dominate the popular press, many surgeons overlook the foundational tactics and strategies necessary for long-term practice development and lead generation on the Internet. This article analyzes common errors made by surgeons during the development and implementation of Web site projects, focusing on the areas of strategy development; domain name identification; site plan creation; design considerations; content development; vendor selection; and launch, promotion, and staff training. The article emphasizes that, because the Web site remains the foundation of a surgeon's branding message, minimizing errors during development and construction is critical, particularly in highly competitive or saturated markets, for today's facial plastic surgery practice. Copyright © 2010 Elsevier Inc. All rights reserved.

  17. Cooperative Mobile Web Browsing

    DEFF Research Database (Denmark)

    Perrucci, GP; Fitzek, FHP; Zhang, Qi

    2009-01-01

    This paper advocates a novel approach for mobile web browsing based on cooperation among wireless devices within close proximity operating in a cellular environment. In the actual state of the art, mobile phones can access the web using different cellular technologies. However, the supported data......-range links can then be used for cooperative mobile web browsing. By implementing the cooperative web browsing on commercial mobile phones, it will be shown that better performance is achieved in terms of increased data rate and therefore reduced access times, resulting in a significantly enhanced web...

  18. Measuring transformers in energy measurement technology

    International Nuclear Information System (INIS)

    Vock, E.

    2009-01-01

    This article takes a look at the use of measurement transformers in energy measurement installations in the light of electricity market liberalisation. Such equipment is quoted as being long living and capital-intensive. Increasing requirements on the installation of measurement equipment between partners in a liberalised market are examined. The requirements placed by electricity market legislation on the systems for the various grid voltage levels are discussed. Both current and voltage measurement transformers are looked at and the requirements placed on their accuracy are discussed in detail.

  19. Semantic mashups intelligent reuse of web resources

    CERN Document Server

    Endres-Niggemeyer, Brigitte

    2013-01-01

    Mashups are mostly lightweight Web applications that offer new functionalities by combining, aggregating and transforming resources and services available on the Web. Popular examples include a map in their main offer, for instance for real estate, hotel recommendations, or navigation tools.  Mashups may contain and mix client-side and server-side activity. Obviously, understanding the incoming resources (services, statistical figures, text, videos, etc.) is a precondition for optimally combining them, so that there is always some undercover semantics being used.  By using semantic annotations

  20. ADVERTISING AGENCY MARKETING MANAGEMENT

    OpenAIRE

    Denis Kislov, Yevgenia Horobei

    2015-01-01

    Goal of the paper. The goal of this article is to define the nature, specific features and factors pertaining to the advertising agency marketing management. One of the tools is the use of non-standard approaches to management of advertising agencies, which under certain conditions makes it possible to improve the situation and to bring the agency to a new higher level as well as to improve the efficiency of its functioning in the conditions of transformational economy of Ukraine. Methodol...

  1. SPORT MARKETING

    OpenAIRE

    Omer Špirtović; Danilo Aćimović; Ahmet Međedović; Zoran Bogdanović

    2010-01-01

    Word „marketing“ comes from AngloSaxon linguistic domain and implies in a narrow sense the market. Under marketing, we consider certain process, which should create and solve relations of exchange between manufacturers on one side, and consumers on the other. Discussion about sport marketing implies its theoretical definition and generalization, and then its actual definition in sport environment. Sport marketing belongs to business function of sport organization and represents primaly an eco...

  2. Mobile marketing

    OpenAIRE

    KLEČKOVÁ, Zuzana

    2013-01-01

    The main aim of this thesis was to provide a comprehensive overview of the mobile marketing and analyze selected campaigns of Czech mobile marketing in comparison to world successful campaigns. The research contained studying of available literature about the theme to gain general knowledge about the issue. The theoretical part of the thesis contains predominantly various definitions of mobile marketing and its tools, advantages of these tools and some information about Mobile Marketing Assoc...

  3. Marketing Strategy

    OpenAIRE

    Andrýsková, Hana

    2013-01-01

    The aim of this thesis is to examine current marketing efforts of AARON - the leading seller of digital cameras. I will analyze current marketing tools and suggest improvements in efficiency and effectiveness of these tools. Marketing strategy is a method of managing and coordinating efforts in marketing field so that the goals can be reached. The aim is to increase sales, turnover, revenues, profits, drive out competition and also to build up a corporate image and corporate culture. I will a...

  4. Market-oriented search in differentiated industries

    DEFF Research Database (Denmark)

    Sørensen, Hans Eibe; Stieglitz, Nils

    2009-01-01

      How is the success of a firm's market-oriented activities influenced by the marketing mix? This paper contributes to existing marketing research by advancing our understanding of the process by which market orientation transforms into superior performance. This process is investigated...... on the basis of appropriate organizational search models drawn from the behavioral theory of the firm. Specifically, we draw on the NK model to develop testable propositions that substantiate and extend prior theoretical market orientation research. Our results provide new insight into organizational...... characteristics and consequences of responsive and proactive marketing behaviors, as well as the allocation of attention towards customers and competitors....

  5. Electricity and gas market Observatory - 1. Quarter of 2013

    International Nuclear Information System (INIS)

    2013-03-01

    The purpose of the Observatory is to provide the general public with indicators for monitoring market deregulation. It both covers the wholesale and retail electricity and gas markets in Metropolitan France. Since 2013, it also covers the wholesale CO 2 market. This Observatory is updated every three months and data are available on CRE web site (www.cre.fr)

  6. 网络无障碍的发展:政策、理论和方法%Development of Web Accessibility: Policies, Theories and Apporoaches

    Institute of Scientific and Technical Information of China (English)

    Xiaoming Zeng

    2006-01-01

    The article is intended to introduce the readers to the concept and background of Web accessibility in the United States. I will first discuss different definitions of Web accessibility. The beneficiaries of accessible Web or the sufferers from inaccessible Web will be discussed based on the type of disability. The importance of Web accessibility will be introduced from the perspectives of ethical, demographic, legal, and financial importance. Web accessibility related standards and legislations will be discussed in great detail. Previous research on evaluating Web accessibility will be presented. Lastly, a system for automated Web accessibility transformation will be introduced as an alternative approach for enhancing Web accessibility.

  7. Price formation and market mechanisms

    International Nuclear Information System (INIS)

    Neff, T.L.

    1991-01-01

    World markets for nuclear fuel have changed greatly since the 1970s. In earlier days, firms specializing in mining, conversion, enrichment and fabrication negotiated directly with end users, primarily under long term contracts at specified prices. This old model is gone. Market structure has been transformed: traditional suppliers now compete with traders, some of whom can offer a much larger menu of products and terms than primary suppliers. Utilities act as traders, converters as brokers, brokers as traders, producers as buyers, and so on. De-enrichment, de-conversion, loans, swaps, interchanges and other new kinds of transactions have proliferated. These changes in market structure and market mechanisms have been accompanied by substantial changes in price formation, that is the process by which market price is set. Today, the level and direction of price are set in a trading dominated spot market environment, fuelled by inventory liquidation and Soviet and other non-traditional supply. (author)

  8. Marketing 101.

    Science.gov (United States)

    Henderson, Karla A.

    1997-01-01

    A marketing model for camps includes a mix of services, presentation, and communication elements that promote the virtues of camp, convince potential campers and their families of the benefits of camp, and successfully distinguish the camp from others. Includes resources related to marketing strategies, theme merchandise, and market trends…

  9. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    The hottest financial market topic of the moment could be the subprime loan crisis in the United States. The crisis has stormed the U.S. stock market, dragging it to its biggest falls in a single trading day. Other markets, such as Japan’s, were also vul

  10. Auto Market

    Institute of Scientific and Technical Information of China (English)

    2001-01-01

    <正> Editor’s notes: As China’s WTO entry is drawing near, Chinese people are witnessing the marketing activities of foreign automakers in China: establishing new firms and promoting new vehicles, etc. In face of the enormous Chinese market, foreign automakers are busy in establishing their brand images, fostering consumption population in order to take more market shares in the future.

  11. Service marketing

    Directory of Open Access Journals (Sweden)

    Babić-Hodović Vesna

    2002-01-01

    Full Text Available Development of postindustrial society and services revolution created numerous changes in size of consumer demand, consumer reaction and priorities. Continuous change on the side of demand and offer must follow changes in marketing orientation. Leader in that change is services marketing which by knowing services range and all the changes builds a new concept called Relationship Marketing.

  12. Building the Technology Toolkit of Marketing Students: The Emerging Technologies in Marketing Initiative

    Science.gov (United States)

    Miller, Fred L.; Mangold, W. Glynn; Roach, Joy; Holmes, Terry

    2013-01-01

    New information technologies are transforming marketing practice, leading to calls for marketing academics to focus their research and teaching more tightly on areas relevant to practitioners. Developments in e-commerce, business geographic information systems (GIS), and social media offer powerful marketing tools to nontechnical users. This paper…

  13. Usage of health-themed public service announcements as a social marketing communication tool: A content analysis related to public service announcements in the republic of Turkey, ministry of health’s web site

    OpenAIRE

    Burcu İnci; Oya Sancar; Seda H. Bostancı

    2017-01-01

    Public service announcements are informative short films that are made with the purpose of increasing the awareness of the society and/or creating behavioral changes. Also, they are communication tools used within the context of social marketing. One of the main themes of public service announcements which may have a substantial impact on masses is “health theme”. Tobacco, blood donation, breast milk, obesity, and diabetes themed public service announcements which aimed to protect and improve...

  14. Discrete transforms

    CERN Document Server

    Firth, Jean M

    1992-01-01

    The analysis of signals and systems using transform methods is a very important aspect of the examination of processes and problems in an increasingly wide range of applications. Whereas the initial impetus in the development of methods appropriate for handling discrete sets of data occurred mainly in an electrical engineering context (for example in the design of digital filters), the same techniques are in use in such disciplines as cardiology, optics, speech analysis and management, as well as in other branches of science and engineering. This text is aimed at a readership whose mathematical background includes some acquaintance with complex numbers, linear differen­ tial equations, matrix algebra, and series. Specifically, a familiarity with Fourier series (in trigonometric and exponential forms) is assumed, and an exposure to the concept of a continuous integral transform is desirable. Such a background can be expected, for example, on completion of the first year of a science or engineering degree cour...

  15. XML Transformations

    Directory of Open Access Journals (Sweden)

    Felician ALECU

    2012-04-01

    Full Text Available XSLT style sheets are designed to transform the XML documents into something else. The two most popular parsers of the moment are the Document Object Model (DOM and the Simple API for XML (SAX. DOM is an official recommendation of the W3C (available at http://www.w3.org/TR/REC-DOM-Level-1, while SAX is a de facto standard. A good parser should be fast, space efficient, rich in functionality and easy to use.

  16. RF transformer

    Science.gov (United States)

    Smith, James L.; Helenberg, Harold W.; Kilsdonk, Dennis J.

    1979-01-01

    There is provided an improved RF transformer having a single-turn secondary of cylindrical shape and a coiled encapsulated primary contained within the secondary. The coil is tapered so that the narrowest separation between the primary and the secondary is at one end of the coil. The encapsulated primary is removable from the secondary so that a variety of different capacity primaries can be utilized with one secondary.

  17. Transformative Agency

    DEFF Research Database (Denmark)

    Majgaard, Klaus

    The purpose of this paper is to enhance the conceptual understanding of the mediatory relationship between paradoxes on an organizational and an individual level. It presents a concept of agency that comprises and mediates between a structural and individual pole. The constitution of this agency ...... is achieved through narrative activity that oscillates between the poles and transforms paradoxes through the configuration of plots and metaphors. Empirical cases are introduced in order to illustrate the implications of this understanding....

  18. GEO satellite markets and functions : Quarterly Launch Report : special report

    Science.gov (United States)

    1996-01-01

    The information revolution has transformed telecommunication markets. The explosive demand for global communication has spawned accelerating technical innovation and fierce competition for telecommunication revenues. Deregulation of telecommunication...

  19. GOOD GOVERNANCE AND TRANSFORMATION

    Directory of Open Access Journals (Sweden)

    Hans-Jürgen WAGENER

    2005-12-01

    Full Text Available Transformation of a totalitarian, basically administratively coordinated system into a democratic one that is coordinated predominantly by markets and competition has been triggered by, among others, the perception of a serious deficit in welfare and happiness. Public policy has a special task transforming the economic order by liberalisation, privatisation, stabilisation and the installation of institutions that are supportive for competition. After 15 years since transformation began, there are sufficiently differentiated success stories to test the hypothesis: it was good governance that is responsible for success and bad governance for failure. The empirical results support the “Lorenzetti hypothesis”: where freedom, security and trust prevail, the economy flourishes, where they are lacking, the costs of long-term investment are too high. The initial conditions of transition countries seem to be quite similar, nevertheless, even there one can discern good and bad governance. The extent of socialist lawfulness, planning security, cronyism and corruption differed widely between East Berlin and Tashkent. And a good deal of such variations can be found in the pre-socialist history of these countries. However, the main conclusion is that the co-evolution hypothesis states that both, welfare and good governance, go together.

  20. Marketing maloobchodu

    OpenAIRE

    Demuth, Jan

    2012-01-01

    This thesis is about the situation of retail marketing in Czech republic, with a special focus on in-store marketing instruments and activities. The goal of this work is to evaluate the application of these marketing instruments in a specific retail store. This chosen store is supermarket Billa. The first part of the thesis is offering theoretical base for in-store marketing activities and also presents the history of retail marketing in Czech republic. The second part is focusing on the situ...

  1. MARKETING CHANNELS

    Directory of Open Access Journals (Sweden)

    Ljiljana Stošić Mihajlović

    2014-07-01

    Full Text Available Marketing channel is a set of entities and institutions, completion of distribution and marketing activities, attend the efficient and effective networking of producers and consumers. Marketing channels include the total flows of goods, money and information taking place between the institutions in the system of marketing, establishing a connection between them. The functions of the exchange, the physical supply and service activities, inherent in the system of marketing and trade. They represent paths which products and services are moving after the production, which will ultimately end up buying and eating by the user.

  2. Capacity Markets and Market Stability

    International Nuclear Information System (INIS)

    Stauffer, Hoff

    2006-01-01

    The good news is that market stability can be achieved through a combination of longer-term contracts, auctions for far enough in the future to permit new entry, a capacity management system, and a demand curve. The bad news is that if and when stable capacity markets are designed, the markets may seem to be relatively close to where we started - with integrated resource planning. Market ideologues will find this anathema. (author)

  3. Market formation and market selection

    NARCIS (Netherlands)

    van Raalte, C.L.J.P.

    1996-01-01

    The organization of markets is an important field of inquiry in modern economic theory. This monograph analyzes models which consider the formation and selection of markets. In these models, markets are organized by middlemen and used by traders. In Part I of the monograph, coalitions of middlemen

  4. Market Survey Turkey. Electricity Market

    International Nuclear Information System (INIS)

    2008-12-01

    The present market survey presents the Turkish power market and derives business opportunities and prospects for Dutch trade and industry. This market survey has been carried out for the following four, from time to time overlapping, sectors that have been identified by EVD as potential opportunities for Dutch small and medium-sized enterprises (SME): renewable energy, energy efficiency, electricity generation, electricity distribution

  5. World market of marketing research

    Directory of Open Access Journals (Sweden)

    Samuels John

    2002-01-01

    Full Text Available The value of the total world market market research in the year 2001 was US$15,890 million, a 2.8% increase on the previous year. This is the first of several articles to be published in Research World on the results from ESOMAR's latest annual study on the market research sector worldwide

  6. Model Validation in Ontology Based Transformations

    Directory of Open Access Journals (Sweden)

    Jesús M. Almendros-Jiménez

    2012-10-01

    Full Text Available Model Driven Engineering (MDE is an emerging approach of software engineering. MDE emphasizes the construction of models from which the implementation should be derived by applying model transformations. The Ontology Definition Meta-model (ODM has been proposed as a profile for UML models of the Web Ontology Language (OWL. In this context, transformations of UML models can be mapped into ODM/OWL transformations. On the other hand, model validation is a crucial task in model transformation. Meta-modeling permits to give a syntactic structure to source and target models. However, semantic requirements have to be imposed on source and target models. A given transformation will be sound when source and target models fulfill the syntactic and semantic requirements. In this paper, we present an approach for model validation in ODM based transformations. Adopting a logic programming based transformational approach we will show how it is possible to transform and validate models. Properties to be validated range from structural and semantic requirements of models (pre and post conditions to properties of the transformation (invariants. The approach has been applied to a well-known example of model transformation: the Entity-Relationship (ER to Relational Model (RM transformation.

  7. Electrical transformer handbook

    Energy Technology Data Exchange (ETDEWEB)

    Hurst, R.W.; Horne, D. (eds.)

    2005-07-01

    This handbook is a valuable user guide intended for electrical engineering and maintenance personnel, electrical contractors and electrical engineering students. It provides current information on techniques and technologies that can help extend the life of transformers. It discusses transformer testing, monitoring, design, commissioning, retrofitting and other elements involved in keeping electrical transformers in safe and efficient operation. It demonstrates how a power transformer can be put to use and common problems faced by owners. In addition to covering control techniques, testing and maintenance procedures, this handbook covers the power transformer; control electrical power transformer; electrical power transformer; electrical theory transformer; used electrical transformer; down electrical step transformer; electrical manufacturer transformer; electrical picture transformer; electrical transformer work; electrical surplus transformer; current transformer; step down transformer; voltage transformer; step up transformer; isolation transformer; low voltage transformer; toroidal transformer; high voltage transformer; and control power transformer. The handbook includes articles from leading experts on overcurrent protection of transformers; ventilated dry-type transformers; metered load factors for low-voltage, and dry-type transformers in buildings. The maintenance of both dry-type or oil-filled transformers was discussed with reference to sealing, gaskets, oils, moisture and testing. The adoption of dynamic load practices was also discussed along with the reclamation or recycling of used lube oil, transformer dielectric fluids and aged solid insulation. A buyer's guide and directory of transformer manufacturers and suppliers was also included. refs., tabs., figs.

  8. ADVERTISING AGENCY MARKETING MANAGEMENT

    Directory of Open Access Journals (Sweden)

    Denis Kislov, Yevgenia Horobei

    2015-11-01

    Full Text Available Goal of the paper. The goal of this article is to define the nature, specific features and factors pertaining to the advertising agency marketing management. One of the tools is the use of non-standard approaches to management of advertising agencies, which under certain conditions makes it possible to improve the situation and to bring the agency to a new higher level as well as to improve the efficiency of its functioning in the conditions of transformational economy of Ukraine. Methodology. Monitoring of the marketing behavior of agencies that promote advertising services. The results of monitoring and analysis demonstrated that the majority of agencies have a disorganized approach to the agency marketing, which results in sporadic activities related to the use and organization of agency marketing. Only individual agencies begin to form their own marketing strategy for the implementation of which marketing budgets are allocated. The main marketing functions of a Ukrainian advertising agency have been identified. Practical value. Rapid development of technologies, sophistication and increased variety of goods and services, reduction of their life cycle, higher customer demands, the growth of volume and speed of obtaining information, increased competition – all these changes that are taking place in the external environment make the Ukrainian companies that provide advertising services search for new approaches to ensure better adaptation to these conditions. Uncertainty, unpredictability and instability of the external environment will continue to grow. Therefore, the companies that provide advertising services need to constantly adapt not only to the existing conditions but also ensure that they are able to quickly react in the future. The basic precondition for success is stability of the quality that is achieved through strategic planning, fine-tuned search system, efficient management, which encourages creation of a position of quality

  9. Design Considerations for Multilingual Web Sites

    Directory of Open Access Journals (Sweden)

    Joan Starr

    2005-09-01

    Full Text Available The most powerful marketing, service, and information-distribution tool a library has today is its Web site, but providing Web content in many languages is complex. Before allocating scarce technical and financial resources, it is valuable to learn about writing systems, types of writing, how computers render and represent writing systems, and to study potential problem areas and their possible solutions. The accepted Web standard for presenting languages is Unicode and a full understanding of its history and the coding tools it provides is essential to making appropriate decisions for specific multilingual and internationalization projects. Actual coding examples, as well as a sampling of existing multilingual library services, also serve to illuminate the path of implementation.

  10. Engineering Web Applications

    DEFF Research Database (Denmark)

    Casteleyn, Sven; Daniel, Florian; Dolog, Peter

    Nowadays, Web applications are almost omnipresent. The Web has become a platform not only for information delivery, but also for eCommerce systems, social networks, mobile services, and distributed learning environments. Engineering Web applications involves many intrinsic challenges due...... to their distributed nature, content orientation, and the requirement to make them available to a wide spectrum of users who are unknown in advance. The authors discuss these challenges in the context of well-established engineering processes, covering the whole product lifecycle from requirements engineering through...... design and implementation to deployment and maintenance. They stress the importance of models in Web application development, and they compare well-known Web-specific development processes like WebML, WSDM and OOHDM to traditional software development approaches like the waterfall model and the spiral...

  11. Hamlet's Transformation.

    Science.gov (United States)

    Usher, P. D.

    1997-12-01

    William Shakespeare's Hamlet has much evidence to suggest that the Bard was aware of the cosmological models of his time, specifically the geocentric bounded Ptolemaic and Tychonic models, and the infinite Diggesian. Moreover, Shakespeare describes how the Ptolemaic model is to be transformed to the Diggesian. Hamlet's "transformation" is the reason that Claudius, who personifies the Ptolemaic model, summons Rosencrantz and Guildenstern, who personify the Tychonic. Pantometria, written by Leonard Digges and his son Thomas in 1571, contains the first technical use of the word "transformation." At age thirty, Thomas Digges went on to propose his Perfit Description, as alluded to in Act Five where Hamlet's age is given as thirty. In Act Five as well, the words "bore" and "arms" refer to Thomas' vocation as muster-master and his scientific interest in ballistics. England's leading astronomer was also the father of the poet whose encomium introduced the First Folio of 1623. His oldest child Dudley became a member of the Virginia Company and facilitated the writing of The Tempest. Taken as a whole, such manifold connections to Thomas Digges support Hotson's contention that Shakespeare knew the Digges family. Rosencrantz and Guildenstern in Hamlet bear Danish names because they personify the Danish model, while the king's name is latinized like that of Claudius Ptolemaeus. The reason Shakespeare anglicized "Amleth" to "Hamlet" was because he saw a parallel between Book Three of Saxo Grammaticus and the eventual triumph of the Diggesian model. But Shakespeare eschewed Book Four, creating this particular ending from an infinity of other possibilities because it "suited his purpose," viz. to celebrate the concept of a boundless universe of stars like the Sun.

  12. TRANSFORMER APPARATUS

    Science.gov (United States)

    Wolfgang, F.; Nicol, J.

    1962-11-01

    Transformer apparatus is designed for measuring the amount of a paramagnetic substance dissolved or suspended in a diamagnetic liquid. The apparatus consists of a cluster of tubes, some of which are closed and have sealed within the diamagnetic substance without any of the paramagnetic material. The remaining tubes are open to flow of the mix- ture. Primary and secondary conductors are wrapped around the tubes in such a way as to cancel noise components and also to produce a differential signal on the secondaries based upon variations of the content of the paramagnetic material. (AEC)

  13. Rotary Transformer

    Science.gov (United States)

    McLyman, Colonel Wm. T.

    1996-01-01

    None given. From first Par: Many spacecraft (S/C) and surface rovers require the transfer of signals and power across rotating interfaces. Science instruments, antennas and solar arrays are elements needing rotary power transfer for certain (S/C) configurations. Delivery of signal and power has mainly been done by using the simplest means, the slip ring approach. This approach, although simple, leaves debris generating noise over a period of time...The rotary transformer is a good alternative to slip rings for signal and power transfer.

  14. Online marketing

    NARCIS (Netherlands)

    Weltevreden, Jesse

    2013-01-01

    Wie vijftien jaar geleden had voorspeld dat schoenen even gemakkelijk via het internet zouden worden verkocht als boeken en cd’s, zou voor gek zijn verklaard. Toch kopen veel consumenten nu schoenen via het web.

  15. Desarrollo de aplicaciones web

    OpenAIRE

    Luján Mora, Sergio

    2010-01-01

    Agradecimientos 1. Introducción a las aplicaciones web 2. Instalación del servidor 3. Diseño de páginas web 4. Formato estructurado de texto: XML 5. Contenido dinámico 6. Acceso a bases de datos: JDBC 7. Servicios web 8. Utilización y mantenimiento 9. Monitorización y análisis Bibliografía GNU Free Documentation License

  16. Programming the semantic web

    CERN Document Server

    Segaran, Toby; Taylor, Jamie

    2009-01-01

    With this book, the promise of the Semantic Web -- in which machines can find, share, and combine data on the Web -- is not just a technical possibility, but a practical reality Programming the Semantic Web demonstrates several ways to implement semantic web applications, using current and emerging standards and technologies. You'll learn how to incorporate existing data sources into semantically aware applications and publish rich semantic data. Each chapter walks you through a single piece of semantic technology and explains how you can use it to solve real problems. Whether you're writing

  17. RESTful Web Services Cookbook

    CERN Document Server

    Allamaraju, Subbu

    2010-01-01

    While the REST design philosophy has captured the imagination of web and enterprise developers alike, using this approach to develop real web services is no picnic. This cookbook includes more than 100 recipes to help you take advantage of REST, HTTP, and the infrastructure of the Web. You'll learn ways to design RESTful web services for client and server applications that meet performance, scalability, reliability, and security goals, no matter what programming language and development framework you use. Each recipe includes one or two problem statements, with easy-to-follow, step-by-step i

  18. Web-sovelluskehityksen tekniikat

    OpenAIRE

    Kettunen, Werner

    2015-01-01

    Web-sovelluskehitykseen käytettäviä tekniikoita, työkaluja ja ohjelmakirjastoja on olemassa useita erilaisia ja niiden lähestymistapa web-sovelluskehitykseen poikkeaa jonkin verran toisistaan. Opinnäytetyössä selvitetään teoriassa ja käytännön esimerkkiprojektin avulla yleisimmin web-sovelluskehityksessä käytettyjä tekniikoita ja kirjastoja. Työssä esimerkkinä luodussa web-sovelluksessa käytettiin Laravel-ohjelmakehystä ja alkuosassa käsiteltyjä työkaluja ja kirjastoja, kuten Bootstrap ja ...

  19. Creating Web Pages Simplified

    CERN Document Server

    Wooldridge, Mike

    2011-01-01

    The easiest way to learn how to create a Web page for your family or organization Do you want to share photos and family lore with relatives far away? Have you been put in charge of communication for your neighborhood group or nonprofit organization? A Web page is the way to get the word out, and Creating Web Pages Simplified offers an easy, visual way to learn how to build one. Full-color illustrations and concise instructions take you through all phases of Web publishing, from laying out and formatting text to enlivening pages with graphics and animation. This easy-to-follow visual guide sho

  20. Web Accessibility and Guidelines

    Science.gov (United States)

    Harper, Simon; Yesilada, Yeliz

    Access to, and movement around, complex online environments, of which the World Wide Web (Web) is the most popular example, has long been considered an important and major issue in the Web design and usability field. The commonly used slang phrase ‘surfing the Web’ implies rapid and free access, pointing to its importance among designers and users alike. It has also been long established that this potentially complex and difficult access is further complicated, and becomes neither rapid nor free, if the user is disabled. There are millions of people who have disabilities that affect their use of the Web. Web accessibility aims to help these people to perceive, understand, navigate, and interact with, as well as contribute to, the Web, and thereby the society in general. This accessibility is, in part, facilitated by the Web Content Accessibility Guidelines (WCAG) currently moving from version one to two. These guidelines are intended to encourage designers to make sure their sites conform to specifications, and in that conformance enable the assistive technologies of disabled users to better interact with the page content. In this way, it was hoped that accessibility could be supported. While this is in part true, guidelines do not solve all problems and the new WCAG version two guidelines are surrounded by controversy and intrigue. This chapter aims to establish the published literature related to Web accessibility and Web accessibility guidelines, and discuss limitations of the current guidelines and future directions.

  1. Building Social Web Applications

    CERN Document Server

    Bell, Gavin

    2009-01-01

    Building a web application that attracts and retains regular visitors is tricky enough, but creating a social application that encourages visitors to interact with one another requires careful planning. This book provides practical solutions to the tough questions you'll face when building an effective community site -- one that makes visitors feel like they've found a new home on the Web. If your company is ready to take part in the social web, this book will help you get started. Whether you're creating a new site from scratch or reworking an existing site, Building Social Web Applications

  2. Opinion Mining in Web 2.0

    OpenAIRE

    Pérez Gallego, Pablo José

    2012-01-01

    During the last years we are assisting to an intense Web transformation process. It is no longer a mere static information repository but a dynamic system in which users have become the main content contributors. They actively participate in sharing their opinions, thoughts and views about products, events and almost anything in social networks, forums, blogs, etc. With the latest advances in mobile technologies, users can actually interact anytime from anywhere; real time info...

  3. I am remix your web identity

    CERN Document Server

    Sordi, Paolo

    2015-01-01

    I Am: Remix Your Web Identity explores methods of designing and developing a personal website with RSS feeds that aggregate blog posts along with posts on social networks, such as Flickr, YouTube, Goodreads, Last.fm, and Delicious, in order to regain control and ownership (as well as authorship) of one's identity in one consistent and customized location. The book provides a short overview of the evolution of digital identity and the transformation of personal websites from Geocities to blogs...

  4. Using Open Web APIs in Teaching Web Mining

    Science.gov (United States)

    Chen, Hsinchun; Li, Xin; Chau, M.; Ho, Yi-Jen; Tseng, Chunju

    2009-01-01

    With the advent of the World Wide Web, many business applications that utilize data mining and text mining techniques to extract useful business information on the Web have evolved from Web searching to Web mining. It is important for students to acquire knowledge and hands-on experience in Web mining during their education in information systems…

  5. Using Web Server Logs in Evaluating Instructional Web Sites.

    Science.gov (United States)

    Ingram, Albert L.

    2000-01-01

    Web server logs contain a great deal of information about who uses a Web site and how they use it. This article discusses the analysis of Web logs for instructional Web sites; reviews the data stored in most Web server logs; demonstrates what further information can be gleaned from the logs; and discusses analyzing that information for the…

  6. Smart Markets for Water Resources

    Science.gov (United States)

    Raffensperger, John

    2017-04-01

    Commercial water users often want to trade water, but their trades can hurt other users and the environment. So government has to check every transaction. This checking process is slow and expensive. That's why "free market" water trading doesn't work, especially with trading between a single buyer and a single seller. This talk will describe a water trading mechanism designed to solve these problems. The trading mechanism is called a "smart market". A smart market allows simultaneous many-to-many trades. It can reduce the transaction costs of water trading, while improving environmental outcomes. The smart market depends on a combination of recent technologies: hydrology simulation, computer power, and the Internet. Our smart market design uses standard hydrological models, user bids from a web page, and computer optimization to maximize the economic value of water while meeting all environmental constraints. Before the smart market can be implemented, however, users and the water agency must meet six critical prerequisites. These prerequisites may be viewed as simply good water management that should be done anyway. I will describe these prerequisites, and I will briefly discuss common arguments against water markets. This talk will be an abstract of a forthcoming book, "Smart Markets for Water Resources: A Manual for Implementation," by John F. Raffensperger and Mark W. Milke, from Springer Publishing.

  7. Marketization Revisited

    DEFF Research Database (Denmark)

    Hansen, Morten Balle; Lindholst, Andrej Christian

    2016-01-01

    out; Benchmarking and yardstick competition; and Public-Private collaboration. On the basis of the review of the seven articles, it is found that all elements in all marketization models are firmly embedded but also under dynamic change within public service delivery systems. The review also......Purpose: The purpose of this introduction article to the IJPSM special issue on marketization is to clarify the conceptual foundations of marketization as a phenomenon within the public sector and to gauge current marketization trends on the basis of the seven articles in the special issue. Design....../methodology/approach: Conceptual clarification and cross-cutting review of seven articles analysing marketization in six countries in three policy areas at the level of local government. Findings: Four ideal-type models are deduced: Quasi-markets, involving both provider competition and free choice for users; Classic contracting...

  8. Marketing automation

    Directory of Open Access Journals (Sweden)

    TODOR Raluca Dania

    2017-01-01

    Full Text Available The automation of the marketing process seems to be nowadays, the only solution to face the major changes brought by the fast evolution of technology and the continuous increase in supply and demand. In order to achieve the desired marketing results, businessis have to employ digital marketing and communication services. These services are efficient and measurable thanks to the marketing technology used to track, score and implement each campaign. Due to the technical progress, the marketing fragmentation, demand for customized products and services on one side and the need to achieve constructive dialogue with the customers, immediate and flexible response and the necessity to measure the investments and the results on the other side, the classical marketing approached had changed continue to improve substantially.

  9. SPORT MARKETING

    Directory of Open Access Journals (Sweden)

    Omer Špirtović

    2010-03-01

    Full Text Available Word „marketing“ comes from AngloSaxon linguistic domain and implies in a narrow sense the market. Under marketing, we consider certain process, which should create and solve relations of exchange between manufacturers on one side, and consumers on the other. Discussion about sport marketing implies its theoretical definition and generalization, and then its actual definition in sport environment. Sport marketing belongs to business function of sport organization and represents primaly an economical process of connecting produktion (sport organizations with sportsmen and coaches and consumption (sport and other public. Sport marketing is the reality in sport today, and cannot be observed as fashionabless of capitalistic production. Today is almost impossible for sport organization to make business without its business part called sport marketing if it wants to survive in sport arena.

  10. Recognizing misleading pharmaceutical marketing online.

    Science.gov (United States)

    De Freitas, Julian; Falls, Brian A; Haque, Omar S; Bursztajn, Harold J

    2014-01-01

    In light of decision-making psychology, this article details how drug marketing operates across established and novel web domains and identifies some common misleading trends and influences on prescribing and patient-initiated medication requests. The Internet has allowed pharmaceutical marketing to become more salient than ever before. Although the Internet's growth has improved the dissemination of pharmaceutical information, it has also led to the increased influence of misleading pharmaceutical marketing. Such mismarketing is of concern, especially in psychiatry, since psychotropics generate considerable revenue for drug companies. In a climate of resource-limited drug regulation and time-strapped physicians, we recommend improving both independent monitoring and consumer awareness of Internet-enabled, potentially misleading, pharmaceutical marketing influences. © 2014 American Academy of Psychiatry and the Law.

  11. FEATURES OF MARKETING PLANNING IN DIFFERENT MARKETING CONCEPTS AND SPHERES OF USE

    OpenAIRE

    Буднікевич, Ірина Михайлівна; Крупенна, Інга Анатоліївна; Черданцева, Ірина Геннадіївна

    2016-01-01

    Risky decisions, bold goals, aggressive competitive behaviour are justified only at systemic, not situational use of tools, methods and techniques of marketing. Indeed, marketing techniques, and especially marketing planning, provide with possibilities to develop adequate and realistic plans and programs of the development, based on researching and considering needs of target audiences. The role of marketing planning increases, obtains new content due to the influence of transformation of mar...

  12. Sport Marketing

    OpenAIRE

    Ekmekci, Ridvan; Ekmekçi, Aytul Yeter

    2009-01-01

    Abstract  Marketing which is entered to almost our whole life, now more than goods and services, became an important  concept of ideas, persons, institutions, events, and facilities. As a main activities of business co. marketing has an important place in sports industry. Recently, the development of special sport marketing strategies and the presentation of sport goods and services to consumers are gaining importance. Efforts of increasing income of sport clubs, because of sport organization...

  13. Viral Marketing

    OpenAIRE

    Sorina Raula Gîrboveanu; Silvia Puiu

    2008-01-01

    With consumers showing increasing resistance to traditional forms of advertising such as TV or newspaper ads, marketers have turned to alternate strategies, including viral marketing. Viral marketing exploits existing social networks by encouraging customers to share product information with their friends.In our study we are able to directly observe the effectiveness of person to person word of mouth advertising for hundreds of thousands of products for the first time

  14. Online marketing

    OpenAIRE

    Zrůst, Daniel

    2013-01-01

    The aim of this thesis is to evaluate pay per click marketing as suitable marketing tool for promotion and distribution of a given product. The paper describes basic vocabulary related to PPC advertising, common metrics, tools used by online marketers, and logic of running PPC campaigns. The paper also tries to quantify impact of Internet on economies. The second part applies the theory to analysis of consumers' conversion path while searching online in common search engines where PPC marketi...

  15. Affiliate marketing

    OpenAIRE

    Ureš, Michal

    2012-01-01

    This bachelor's thesis focuses on the topic of online affiliate marketing from the perspective of an internet entrepreneur. In the first, theoretical part, it characterizes the affiliate marketing, describes different, significant affiliate solutions in the Czech market and opportunities for their implementations. In the second, practical part, it concentrates mainly on an affiliate program of a company called GameLeader, s.r.o. It analyses expectations of the business from the implementation...

  16. Power marketing

    International Nuclear Information System (INIS)

    Sioshansi, F.P.; Altman, A.M.

    1998-01-01

    One of the most significant developments in the US electric power industry in recent years has been the phenomenal growth of power marketing. What was barely a blimp on the radar screen in 1992 has turned out to be a jumbo jet. This article explains what is power marketing who are power marketers, what role play these players and what will be their longer-term impact on the traditional industry [it

  17. Marketing plan

    OpenAIRE

    Jantunen, Essi; Hellman, Annika

    2012-01-01

    The aim of this bachelor’s thesis was to draw up an efficient marketing plan for Pohjolan Vihreä Polku Oy, which offers meeting and nature activity services. The company was in a process of conversion and needed a structured marketing plan. The objectives of the company were perceived through severe research. The main purposes of the marketing plan were to raise the visibility of the company and increase its clientele. The proposed marketing actions are also to be used to improve the company’...

  18. Developing markets?

    DEFF Research Database (Denmark)

    Figueiredo, Bernardo; Chelekis, Jessica; DeBerry-Spence, Benet

    2015-01-01

    acknowledging complex, systemic interdependencies between markets, marketing, and society. Based on a critical review of the meaning of development and an interrogation of various developmental discourses, the authors develop a conceptual framework that brings together issues of development, wellbeing......, and social inequalities. We suggest that these issues are better understooda nd addressed when examined via grounded investigations of the role of markets in shaping the management of resources, consumer agency, power inequalities and ethics. The use of markets as units of analysis may lead to further cross...

  19. All-Round Marketing Increases Hospital Popularity.

    Science.gov (United States)

    Ziqi, Tao

    2015-06-01

    Xuzhou Center Hospital is in a competing medical market in Xuzhou city. This hospital has been dedicating to improve the medical skills and provide professional and individualized service to the patients in order to improve the patient's experience and increase the patient's satisfaction. On the other side, this hospital has provided an all-round marketing campaign to build up the social influence and public reputation through public-praise marketing, web marketing, media marketing, and scholar marketing. Besides, this hospital has been cooperating with foreign medical institutions and inviting foreign medical specialists to academic communication. With the combined effects of improving medical service and all-round marketing, the hospital's economic performance has been enhanced significantly and laid a solid foundation for its ambition to become the first-class hospital in Huaihai Economic Zone.

  20. Marketing your practice on the Internet.

    Science.gov (United States)

    Rothschild, Michael A

    2002-12-01

    The Internet provides a unique opportunity for marketing a medical practice. By demonstrating a commitment to good doctor-patient communication, by providing helpful background information, and by facilitating office workflow, a Web site can be a cost-effective way to enhance any practice. This chapter examines the basics of implementing an Internet presence; the issues related to online communication with patients; and the ongoing utilization, promotion, and maintenance of a Web site.