A Method for Transforming Existing Web Service Descriptions into an Enhanced Semantic Web Service Framework

Science.gov (United States)

Du, Xiaofeng; Song, William; Munro, Malcolm

Web Services as a new distributed system technology has been widely adopted by industries in the areas, such as enterprise application integration (EAI), business process management (BPM), and virtual organisation (VO). However, lack of semantics in the current Web Service standards has been a major barrier in service discovery and composition. In this chapter, we propose an enhanced context-based semantic service description framework (CbSSDF+) that tackles the problem and improves the flexibility of service discovery and the correctness of generated composite services. We also provide an agile transformation method to demonstrate how the various formats of Web Service descriptions on the Web can be managed and renovated step by step into CbSSDF+ based service description without large amount of engineering work. At the end of the chapter, we evaluate the applicability of the transformation method and the effectiveness of CbSSDF+ through a series of experiments.

Web 2.0 and Marketing Education: Explanations and Experiential Applications

Science.gov (United States)

Granitz, Neil; Koernig, Stephen K.

2011-01-01

Although both experiential learning and Web 2.0 tools focus on creativity, sharing, and collaboration, sparse research has been published integrating a Web 2.0 paradigm with experiential learning in marketing. In this article, Web 2.0 concepts are explained. Web 2.0 is then positioned as a philosophy that can advance experiential learning through…

Training, Market and Business in the Social Web

Science.gov (United States)

Igado, Manuel Fandos; Aguaded Gómez, José Ignacio

2009-01-01

The development and implementation of web 2.0 or social web are threatening the basis of the ways of mixing with other people. These changes are affecting everybody and, in particular, companies and institutions related to people's education, teaching and training for their inclusion in society and labour market. This article brings up some…

Market Orientation and Market Participation of Smallholders in Ethiopia: Implications for Commercial Transformation

OpenAIRE

Gebremedhin, Berhanu; Tegegne, Azage

2012-01-01

The literature on commercial transformation of smallholders makes little distinction between market orientation and market participation. This paper analyzes the determinants of market orientation and market participation in Ethiopia separately and examines if market orientation translates into market participation. Results show that subsistence requirements, market access, and production factors affect market orientation, while market access and volume of production affect market participati...

The economics of energy market transformation programs

International Nuclear Information System (INIS)

Duke, R.; Kammen, D.M.

1999-01-01

This paper evaluates three energy-sector market transformation programs: the US Environmental Protection Agency's Green Lights program to promote on-grid efficient lighting; the World Bank Group's new Photovoltaic Market Transformation Initiative; and the federal grain ethanol subsidy. The authors develop a benefit-cost model that uses experience curves to estimate unit cost reductions as a function of cumulative production. Accounting for dynamic feedback between the demand response and price reductions from production experience raises the benefit-cost ratio (BCR) of the first two programs substantially. The BCR of the ethanol program, however, is approximately zero, illustrating a technology for which subsidization was not justified. Their results support a broader role for market transformation programs to commercialize new environmentally attractive technologies, but the ethanol experience suggests moderately funding a broad portfolio composed of technologies that meet strict selection criteria

Open source marketing: Camel cigarette brand marketing in the "Web 2.0" world.

Science.gov (United States)

Freeman, B; Chapman, S

2009-06-01

The international trend towards comprehensive bans on tobacco advertising has seen the tobacco industry become increasingly innovative in its approach to marketing. Further fuelling this innovation is the rapid evolution and accessibility of web-based technology. The internet, as a relatively unregulated marketing environment, provides many opportunities for tobacco companies to pursue their promotional ambitions. In this paper, "open source marketing" is considered as a vehicle that has been appropriated by the tobacco industry, through a case study of efforts to design the packaging for the Camel Signature Blends range of cigarettes. Four sources are used to explore this case study including a marketing literature search, a web-based content search via the Google search engine, interviews with advertising trade informants and an analysis of the Camel brand website. RJ Reynolds (RJR) has proven to be particularly innovative in designing cigarette packaging. RJR engaged with thousands of consumers through their Camel brand website to design four new cigarette flavours and packages. While the Camel Signature Blends packaging designs were subsequently modified for the retail market due to problems arising with their cartoon-like imagery, important lessons arise on how the internet blurs the line between marketing and market research. Open source marketing has the potential to exploit advertising ban loopholes and stretch legal definitions in order to generate positive word of mouth about tobacco products. There are also lessons in the open source marketing movement for more effective tobacco control measures including interactive social marketing campaigns and requiring plain packaging of tobacco products.

Sunoco takes energy marketing initiative to the Web

International Nuclear Information System (INIS)

Anon.

2000-01-01

Natural gas customers can now take advantage of two new program on Sunoco's Internet site which will deliver package savings on gasoline and heating bills. In addition, when the Ontario power market opens to retail competition, consumers will have the opportunity to save on their electricity requirements. The web site at www.sunoco.ca will offer instant discounts on gasoline and on-line purchases via the new Affinity Card and Web Gas program. Sunoco's web site also gives customers the opportunity to buy natural gas from Sunoco at three-year locked in prices

Completing the One EPA Web Transformation (Email Message)

Science.gov (United States)

Deputy administrator Stan Meiburg urged other administrators to review their web transformation progress, and make sure they have requested extensions and planned to temporarily transfer content to the www3 server, before the September 30, 2015 deadline.

Sunoco takes energy marketing initiative to the Web

Energy Technology Data Exchange (ETDEWEB)

Anon

2000-08-21

Natural gas customers can now take advantage of two new program on Sunoco's Internet site which will deliver package savings on gasoline and heating bills. In addition, when the Ontario power market opens to retail competition, consumers will have the opportunity to save on their electricity requirements. The web site at www.sunoco.ca will offer instant discounts on gasoline and on-line purchases via the new Affinity Card and Web Gas program. Sunoco's web site also gives customers the opportunity to buy natural gas from Sunoco at three-year locked in prices.

An assessment of innovation in web marketing: Investigating American convention and visitor bureaus

DEFF Research Database (Denmark)

Zach, Florian; Xiang, Zheng; Fesenmaier, Daniel R.

2007-01-01

Innovation has become an increasingly important issue for tourism businesses. The goal of this study was to evaluate innovation in Web marketing by American convention and visitors bureaus and the contribution of website features to the overall success of their Web marketing programs. The results...

Understanding the Digital Marketing Environment with KPIs and Web Analytics

Directory of Open Access Journals (Sweden)

José Ramón Saura

2017-11-01

Full Text Available In the practice of Digital Marketing (DM, Web Analytics (WA and Key Performance Indicators (KPIs can and should play an important role in marketing strategy formulation. It is the aim of this article to survey the various DM metrics to determine and address the following question: What are the most relevant metrics and KPIs that companies need to understand and manage in order to increase the effectiveness of their DM strategies? Therefore, to achieve these objectives, a Systematic Literature Review has been carried out based on two main themes (i Digital Marketing and (ii Web Analytics. The search terms consulted in the databases have been (i DM and (ii WA obtaining a result total of n = 378 investigations. The databases that have been consulted for the extraction of data were Scopus, PubMed, PsyINFO, ScienceDirect and Web of Science. In this study, we define and identify the main KPIs in measuring why, how and for what purpose users interact with web pages and ads. The main contribution of the study is to lay out and clarify quantitative and qualitative KPIs and indicators for DM performance in order to achieve a consensus on the use and measurement of these indicators.

The Web 2.0 as Marketing Tool: Opportunities for SMEs

NARCIS (Netherlands)

Constantinides, Efthymios

2008-01-01

The new generation of Internet applications widely known as Social Media or Web 2.0 offers corporations a whole range of opportunities for improving their marketing efficiency and internal operations. Web 2.0 applications have already become part of the daily life of an increasing number of

The Web 2.0 as Marketing Tool: Opportunities for SMEs

OpenAIRE

Constantinides, Efthymios

2008-01-01

The new generation of Internet applications widely known as Social Media or Web 2.0 offers corporations a whole range of opportunities for improving their marketing efficiency and internal operations. Web 2.0 applications have already become part of the daily life of an increasing number of consumers who regard them as prime channels of communication, information exchange, sharing of expertise, dissemination of individual creativity and entertainment. Web logs, podcasts, online forums and soc...

Low-e Storm Windows: Market Assessment and Pathways to Market Transformation

Energy Technology Data Exchange (ETDEWEB)

Cort, Katherine A.

2013-06-08

Field studies sponsored by the U.S. Department of Energy (DOE) have shown that the use of low-e storm windows can lead to significant heating and cooling energy savings in residential homes. This study examines the market for low-e storm windows based on market data, case studies, and recent experience with weatherization deployment programs. It uses information from interviews conducted with DOE researchers and industry partners involved in case studies and early deployment efforts related to low-e storm windows. In addition, this study examines potential barriers to market acceptance, assesses the market and energy savings potential, and identifies opportunities to transform the market for low-e storm windows and overcome market adoption barriers.

Market transformation in the 'New World': what's worked, what hasn't

International Nuclear Information System (INIS)

Thorne, Jennifer; Nadel, Steven; Sachs, Harvey; Prindle, Bill; Elliott, Neal

2003-01-01

The term 'market transformation' was first coined in 1992 and, in the subsequent decade, dozens of market transformation initiatives have been operated in the U.S., including national, regional and local initiatives. This paper looks at 28 of the major initiatives, how they have fared in the market, and the lessons each initiative teaches. We examine a range of initiatives, including ones that have prospered, ones that have had difficulties, and ones that have had mixed success. The paper concludes with a summary of lessons learned that should be kept in mind when developing and refining market transformation initiatives in the future

Enhancing promotional strategies within social marketing programs: use of Web 2.0 social media.

Science.gov (United States)

Thackeray, Rosemary; Neiger, Brad L; Hanson, Carl L; McKenzie, James F

2008-10-01

The second generation of Internet-based applications (i.e., Web 2.0), in which users control communication, holds promise to significantly enhance promotional efforts within social marketing campaigns. Web 2.0 applications can directly engage consumers in the creative process by both producing and distributing information through collaborative writing, content sharing, social networking, social bookmarking, and syndication. Web 2.0 can also enhance the power of viral marketing by increasing the speed at which consumers share experiences and opinions with progressively larger audiences. Because of the novelty and potential effectiveness of Web 2.0, social marketers may be enticed to prematurely incorporate related applications into promotional plans. However, as strategic issues such as priority audience preferences, selection of appropriate applications, tracking and evaluation, and related costs are carefully considered, Web 2.0 will expand to allow health promotion practitioners more direct access to consumers with less dependency on traditional communication channels.

Prospective of Transformation of Current Models of the Global Pharmaceutical Market

Directory of Open Access Journals (Sweden)

Yuriy Solodkovskyy

2012-02-01

Full Text Available This article thoroughly analyzes the current state of the global pharmaceutical market, defines the key factors for its development and outlines the promising areas of transformation of existing business models of top companies. The forecasted data relating to the market development until 2015 have been investigated. The global, market, technological and organizational factors of transformation of modern model of the global pharmaceutical market have been identified.

SOA and Web Technology for Building BSE Market Map

Directory of Open Access Journals (Sweden)

Claudiu VINTE

2012-01-01

Full Text Available Visual representation as a map of the stock market data can offer access, in a quick and rele-vant manner for human participants, to the overall state of the market at a given point in time. The purpose of this paper is to present the results of our academic research upon building the market map for Bucharest Stock Exchange (BSE. We will focus on the algorithm for generat-ing the market map, the system architecture, and web technology employed for capturing the required data and making the map publicly available through the portal www.bursa.ase.ro. Mathematics Subject Classification: 68M14 (Distributed Systems

A scoping study on energy-efficiency market transformation by California Utility DSM Programs

Energy Technology Data Exchange (ETDEWEB)

Eto, J.; Prahl, R.; Schlegel, J.

1996-07-01

Market transformation has emerged as a central policy objective for future publicly-funded energy-efficiency programs in California. California Public Utilities Commission (CPUC) Decision 95-12-063 calls for public funding to shift to activities designed to transform the energy-efficiency market. The CPUC envisions that funding {open_quotes}would only be needed for specific and limited periods of time to cause the market to be transformed{close_quotes}. At the same time, the CPUC also acknowledges that {open_quotes}there are many definitions of market transformation{close_quotes} ... and does {open_quotes}not attempt to refine those definitions today{close_quotes}. We argue that a definition of market transformation is essential. The literature is now replete with definitions, and an operational definition is needed for the CPUC to decide on which programs should be supported with public funds. The CPUC decision initially indicated a preference for programs that do not provide financial assistance 4-efficiency programs that rely on financial assistance to customers. However, energy customers have traditionally accounted for a substantial portion of California utility`s DSM programs, so the CPUC`s direction to use ratepayer funds to support programs that will transform the market raises critical questions about how to analyze what has happened in order to plan effectively for the future: Which utility energy-efficiency programs, including those that provide financial assistance to customers, have had market transforming effects? To what extent do current regulatory rules and practices encourage or discourage utilities from running programs that are designed to transform the market? Should the rules and programs be modified, and, if so, how, to promote market transformation?

Restructuring in the Electricity Markets and Structural Transformation in Turkish Electricity Market

Directory of Open Access Journals (Sweden)

Hakan ÇETİNTAŞ

2015-07-01

Full Text Available Electricity markets are changed over from monopolistic to competitive structure. In many countries liberalization process in electricity markets began after 1980. In this study models for restructuring the electricity markets are explained with the natural monopoly and its regulation which is discussed in economic theory over many years. Then structural transformation in Turkish Electricity Market is explained within the legal arrangament framework and in liberalization process of electricity markets current state of Turkey is evaluated. In Turkey, the reform process in electricity market began with the liberalization of production and ıt is contiuned to change the design of the wholesale market. There has been significant progress for energy exchange by the establishment of EPİAŞ with the Electricity Market Law Numbered 6446 in 2013.

Learning from the Pros: Influence of Web-Based Expert Commentary on Vicarious Learning about Financial Markets

Science.gov (United States)

Ford, Matthew W.; Kent, Daniel W.; Devoto, Steven

2007-01-01

Web-based financial commentary, in which experts routinely express market-related thought processes, is proposed as a means for college students to learn vicariously about financial markets. Undergraduate business school students from a regional university were exposed to expert market commentary from a single financial Web site for a 6-week…

E-Government Goes Semantic Web: How Administrations Can Transform Their Information Processes

Science.gov (United States)

Klischewski, Ralf; Ukena, Stefan

E-government applications and services are built mainly on access to, retrieval of, integration of, and delivery of relevant information to citizens, businesses, and administrative users. In order to perform such information processing automatically through the Semantic Web,1 machine-readable2 enhancements of web resources are needed, based on the understanding of the content and context of the information in focus. While these enhancements are far from trivial to produce, administrations in their role of information and service providers so far find little guidance on how to migrate their web resources and enable a new quality of information processing; even research is still seeking best practices. Therefore, the underlying research question of this chapter is: what are the appropriate approaches which guide administrations in transforming their information processes toward the Semantic Web? In search for answers, this chapter analyzes the challenges and possible solutions from the perspective of administrations: (a) the reconstruction of the information processing in the e-government in terms of how semantic technologies must be employed to support information provision and consumption through the Semantic Web; (b) the required contribution to the transformation is compared to the capabilities and expectations of administrations; and (c) available experience with the steps of transformation are reviewed and discussed as to what extent they can be expected to successfully drive the e-government to the Semantic Web. This research builds on studying the case of Schleswig-Holstein, Germany, where semantic technologies have been used within the frame of the Access-eGov3 project in order to semantically enhance electronic service interfaces with the aim of providing a new way of accessing and combining e-government services.

Expert Advisor (EA) Evaluation System Using Web-based ELECTRE Method in Foreign Exchange (Forex) Market

Science.gov (United States)

Satibi; Widodo, Catur Edi; Farikhin

2018-02-01

This research aims to optimize forex trading profit automatically using EA but its still keep considering accuracy and drawdown levels. The evaluation system will classify EA performance based on trading market sessions (Sydney, Tokyo, London and New York) to determine the right EA to be used in certain market sessions. This evaluation system is a web-based ELECTRE methods that interact in real-time with EA through web service and are able to present real-time charts performance dashboard using web socket protocol communications. Web applications are programmed using NodeJs. In the testing period, all EAs had been simulated 24 hours in all market sessions for three months, the best EA is valued by its profit, accuracy and drawdown criteria that calculated using web-based ELECTRE method. The ideas of this research are to compare the best EA on testing period with collaboration performances of each best classified EA by market sessions. This research uses three months historical data of EUR/USD as testing period and other 3 months as validation period. As a result, performance of collaboration four best EA classified by market sessions can increase profits percentage consistently in testing and validation periods and keep securing accuracy and drawdown levels.

Expert Advisor (EA Evaluation System Using Web-based ELECTRE Method in Foreign Exchange (Forex Market

Directory of Open Access Journals (Sweden)

Satibi Satibi

2018-01-01

Full Text Available This research aims to optimize forex trading profit automatically using EA but its still keep considering accuracy and drawdown levels. The evaluation system will classify EA performance based on trading market sessions (Sydney, Tokyo, London and New York to determine the right EA to be used in certain market sessions. This evaluation system is a web-based ELECTRE methods that interact in real-time with EA through web service and are able to present real-time charts performance dashboard using web socket protocol communications. Web applications are programmed using NodeJs. In the testing period, all EAs had been simulated 24 hours in all market sessions for three months, the best EA is valued by its profit, accuracy and drawdown criteria that calculated using web-based ELECTRE method. The ideas of this research are to compare the best EA on testing period with collaboration performances of each best classified EA by market sessions. This research uses three months historical data of EUR/USD as testing period and other 3 months as validation period. As a result, performance of collaboration four best EA classified by market sessions can increase profits percentage consistently in testing and validation periods and keep securing accuracy and drawdown levels.

The Potential Transformative Impact of Web 2.0 Technology on the Intelligence Community

Science.gov (United States)

2008-12-01

wikis, mashups and folksonomies .24 As the web is considered a platform, web 2.0 lacks concrete boundaries; instead, it possesses a gravitational...engagement and marketing Folksonomy The practice and method of collaboratively creating and managing tags147 to annotate and categorize content

Transforming patient experience: health web science meets medicine 2.0.

Science.gov (United States)

McHattie, Lynn-Sayers; Cumming, Grant; French, Tara

2014-01-01

Until recently, the Western biomedical paradigm has been effective in delivering health care, however this model is not positioned to tackle complex societal challenges or solve the current problems facing health care and delivery. The future of medicine requires a shift to a patient-centric model and in so doing the Internet has a significant role to play. The disciplines of Health Web Science and Medicine 2.0 are pivotal to this approach. This viewpoint paper argues that these disciplines, together with the field of design, can tackle these challenges. Drawing together ideas from design practice and research, complexity theory, and participatory action research we depict design as an approach that is fundamentally social and linked to concepts of person-centered care. We discuss the role of design, specifically co-design, in understanding the social, psychological, and behavioral dimensions of illness and the implications for the design of future care towards transforming the patient experience. This paper builds on the presentations and subsequent interdisciplinary dialogue that developed from the panel session "Transforming Patient Experience: Health Web Science Meets Web 2.0" at the 2013 Medicine 2.0 conference in London.

Transforming Patient Experience: Health Web Science Meets Medicine 2.0

Science.gov (United States)

2014-01-01

Until recently, the Western biomedical paradigm has been effective in delivering health care, however this model is not positioned to tackle complex societal challenges or solve the current problems facing health care and delivery. The future of medicine requires a shift to a patient-centric model and in so doing the Internet has a significant role to play. The disciplines of Health Web Science and Medicine 2.0 are pivotal to this approach. This viewpoint paper argues that these disciplines, together with the field of design, can tackle these challenges. Drawing together ideas from design practice and research, complexity theory, and participatory action research we depict design as an approach that is fundamentally social and linked to concepts of person-centered care. We discuss the role of design, specifically co-design, in understanding the social, psychological, and behavioral dimensions of illness and the implications for the design of future care towards transforming the patient experience. This paper builds on the presentations and subsequent interdisciplinary dialogue that developed from the panel session "Transforming Patient Experience: Health Web Science Meets Web 2.0" at the 2013 Medicine 2.0 conference in London. PMID:25075246

Illinois hospital using Web to build database for relationship marketing.

Science.gov (United States)

Rees, T

2000-01-01

Silver Cross Hospital and Medical Centers, Joliet, Ill., is promoting its Web site as a tool for gathering health information about patients and prospective patients in order to build a relationship marketing database. The database will enable the hospital to identify health care needs of consumers in Joliet, Will County and many southwestern suburbs of Chicago. The Web site is promoted in a multimedia advertising campaign that invites residents to participate in a Healthy Living Quiz that rewards respondents with free health screenings. The effort is part of a growing planning and marketing strategy in the health care industry called customer relationship management (CRM). Not only does a total CRM plan offer health care organizations the chance to discover the potential for meeting consumers' needs; it also helps find any marketplace gaps that may exist.

Web site review. Carolinas HealthCare recognized Internet marketing potential early.

Science.gov (United States)

Botvin, Judith D

2005-01-01

Since the early days of the Internet, administrators Carolinas HealthCare System in Charlotte, NC, have appreciated its potential as a marketing tool. This places a lot of expectations on the Web site, www.carolinashealthcare.org, which is managed by the marketing-public relations department. Find out how the well-established site fulfills its mission and more.

Using Web-Based Foreign Advertisements in International Marketing Classes

Science.gov (United States)

Ryan, Jason

2011-01-01

The author examines the use of the Web-based foreign advertisements for enhancing the international awareness of undergraduate marketing students. An analysis compares the adaptation of advertisements for identical products to the cultural perceptions and values of consumers in different countries. In a sample of 110 international marketing…

Development of educational Web-based simulator for the electricity spot market in Korea

International Nuclear Information System (INIS)

Lee, J.W.; Yang, K.M.; Jeong, Y.W.; Park, J.B.; Shin, J.R.

2006-01-01

Market simulation approaches are used frequently by electric utilities to resolve the spot market-related problems that are often encountered in competitive electricity markets. A well constructed market simulator offers the possibility to foresee the effect of new market structures or rules before they are actually implemented. This paper presented a newly developed educational market simulator that simulates the power exchange methods and market rules of the Two Way Bidding Pool (TWBP) in Korea. It allows users to set information related with market and market entities. In particular, it is an educational tool that enables interaction between lecturers and students via Web-based programs. Students can learn the effectiveness of an electricity spot market by bidding and examining the market with lecturers. Measures have been taken to address the problem of multi-users trying to manage the complex data sets. The developed application program is composed of 3 tiers where the middle tier is logically divided into 2 kinds of application programs. The divided application programs are interconnected by using the Web-service based on Extended Markup Technology and Hyper Text Transfer Protocol which make the distributed computing technology possible. Unlike most existing educational simulators, this one has the advantage of allowing students to make bids just like in a real market, thus showing them how the real electricity market runs and how market participants make their revenues. 10 refs., 4 tabs., 13 figs

Development of educational Web-based simulator for the electricity spot market in Korea

Energy Technology Data Exchange (ETDEWEB)

Lee, J.W.; Yang, K.M.; Jeong, Y.W.; Park, J.B.; Shin, J.R. [Konkuk Univ., Seoul (Korea, Republic of). Dept. of Electrical Engineering

2006-07-01

Market simulation approaches are used frequently by electric utilities to resolve the spot market-related problems that are often encountered in competitive electricity markets. A well constructed market simulator offers the possibility to foresee the effect of new market structures or rules before they are actually implemented. This paper presented a newly developed educational market simulator that simulates the power exchange methods and market rules of the Two Way Bidding Pool (TWBP) in Korea. It allows users to set information related with market and market entities. In particular, it is an educational tool that enables interaction between lecturers and students via Web-based programs. Students can learn the effectiveness of an electricity spot market by bidding and examining the market with lecturers. Measures have been taken to address the problem of multi-users trying to manage the complex data sets. The developed application program is composed of 3 tiers where the middle tier is logically divided into 2 kinds of application programs. The divided application programs are interconnected by using the Web-service based on Extended Markup Technology and Hyper Text Transfer Protocol which make the distributed computing technology possible. Unlike most existing educational simulators, this one has the advantage of allowing students to make bids just like in a real market, thus showing them how the real electricity market runs and how market participants make their revenues. 10 refs., 4 tabs., 13 figs.

Web-marketing mix 4S v malé organizaci

OpenAIRE

Uhlíř, Petr

2011-01-01

The goal of this thesis is to evaluate whether application of the model of marketing promotion in the Internet based on the concept of web-marketing mix 4S in a small organization, sales-oriented professional machines and equipment for carpentry, plumbing and metal fabrication shop can achieve synergy and formulated key performance indicators. To achieve this goal is necessary to identify and describe technologies, tools, procedures and processes based on literature and publications that are ...

E-Marketing Berbasis Web untuk Memenangkan Persaingan Bisnis

Directory of Open Access Journals (Sweden)

Juniardi Juniardi

2012-05-01

Full Text Available PT TL is a company engaged in metal roof manufacturing. This research aims to determine the condition of e-marketing run by PT TL. By knowing the condition of e-marketing running, it will be developed emarketing of web-based in accordance to PT TL. To support the research, this study uses the Porter analysis to see the condition of the company's business environment and combine two methods of analysis, namely: (1 Seven Stages of Internet Marketing that is used for the analysis of the needs for the company and customers to see business opportunities existing and to develop appropriate marketing strategies with corporate goals. (2 Quality Function Deployment (QFD which is used to design the customer experience in order to get the customer needs to be prioritized and to know what kind of website development according to customer requirements. In this case, it is measured the degree of importance of each website aspect and done a comparison between PT TL’s website with a competitor's website. From the analysis it needs to be designed an e-marketing website developed based on customers’ requirements to outperform similar competitors.

Refrigerator efficiency in Ghana: Tailoring an appliance market transformation program design for Africa

International Nuclear Information System (INIS)

Van Buskirk, Robert; Ben Hagan, Essel; Ofosu Ahenkorah, Alfred; McNeil, Michael A.

2007-01-01

In some cases, a simple replication of developed country appliance efficiency labels and standards may not be completely feasible in Ghana, Africa. Yet by creatively modifying the developed country appliance efficiency market transformation model, it should be possible to achieve dramatic energy use reductions. As was true in developed countries in the previous two decades, refrigeration efficiency improvements provide the greatest energy savings potential in the residential electricity sector in Ghana. Although Ghana, like many African countries may impose standards on imports since Ghana does not have manufacturing facilities for appliances in country. This approach may hurt some consumers who patronize a very diverse market of used appliances imported from Europe. We discuss how meeting the challenges of the Ghanaian market will require modification of the usual energy efficiency labeling and standards paradigm. But once a refrigerator market transformation is accomplished in Ghana, we estimate an average energy savings potential of 550 kWh/refrigerator/year, and a monetary savings of more than $35/refrigerator/year. We discuss how this modified refrigerator efficiency market transformation may occur in the Ghanaian context. If successful, this market transformation is likely to be an example for many other African countries

Query transformations and their role in Web searching by the members of the general public

Directory of Open Access Journals (Sweden)

Martin Whittle

2006-01-01

Full Text Available Introduction. This paper reports preliminary research in a primarily experimental study of how the general public search for information on the Web. The focus is on the query transformation patterns that characterise searching. Method. In this work, we have used transaction logs from the Excite search engine to develop methods for analysing query transformations that should aid the analysis of our ongoing experimental work. Our methods involve the use of similarity techniques to link queries with the most similar previous query in a train. The resulting query transformations are represented as a list of codes representing a whole search. Analysis. It is shown how query transformation sequences can be represented as graphical networks and some basic statistical results are shown. A correlation analysis is performed to examine the co-occurrence of Boolean and quotation mark changes with the syntactic changes. Results. A frequency analysis of the occurrence of query transformation codes is presented. The connectivity of graphs obtained from the query transformation is investigated and found to follow an exponential scaling law. The correlation analysis reveals a number of patterns that provide some interesting insights into Web searching by the general public. Conclusion. We have developed analytical methods based on query similarity that can be applied to our current experimental work with volunteer subjects. The results of these will form part of a database with the aim of developing an improved understanding of how the public search the Web.

A platform for exploration into chaining of web services for clinical data transformation and reasoning

Science.gov (United States)

Maldonado, José Alberto; Marcos, Mar; Fernández-Breis, Jesualdo Tomás; Parcero, Estíbaliz; Boscá, Diego; Legaz-García, María del Carmen; Martínez-Salvador, Begoña; Robles, Montserrat

2016-01-01

The heterogeneity of clinical data is a key problem in the sharing and reuse of Electronic Health Record (EHR) data. We approach this problem through the combined use of EHR standards and semantic web technologies, concretely by means of clinical data transformation applications that convert EHR data in proprietary format, first into clinical information models based on archetypes, and then into RDF/OWL extracts which can be used for automated reasoning. In this paper we describe a proof-of-concept platform to facilitate the (re)configuration of such clinical data transformation applications. The platform is built upon a number of web services dealing with transformations at different levels (such as normalization or abstraction), and relies on a collection of reusable mappings designed to solve specific transformation steps in a particular clinical domain. The platform has been used in the development of two different data transformation applications in the area of colorectal cancer. PMID:28269882

A platform for exploration into chaining of web services for clinical data transformation and reasoning.

Science.gov (United States)

Maldonado, José Alberto; Marcos, Mar; Fernández-Breis, Jesualdo Tomás; Parcero, Estíbaliz; Boscá, Diego; Legaz-García, María Del Carmen; Martínez-Salvador, Begoña; Robles, Montserrat

2016-01-01

The heterogeneity of clinical data is a key problem in the sharing and reuse of Electronic Health Record (EHR) data. We approach this problem through the combined use of EHR standards and semantic web technologies, concretely by means of clinical data transformation applications that convert EHR data in proprietary format, first into clinical information models based on archetypes, and then into RDF/OWL extracts which can be used for automated reasoning. In this paper we describe a proof-of-concept platform to facilitate the (re)configuration of such clinical data transformation applications. The platform is built upon a number of web services dealing with transformations at different levels (such as normalization or abstraction), and relies on a collection of reusable mappings designed to solve specific transformation steps in a particular clinical domain. The platform has been used in the development of two different data transformation applications in the area of colorectal cancer.

El web marketing en la difusión del DELE

Directory of Open Access Journals (Sweden)

David Giménez Folqués

2013-01-01

Full Text Available En el último siglo, internet ha supuesto una herramienta que ha revolucionado la sociedad, y dentro de esta revolución, el marketing ha supuesto un paso más. El mundo de la enseñanza, y en concreto el DELE, no ha quedado exento de esta influencia. De esta manera, en este artículo definiremos el concepto del web marketing, y a continuación observaremos cómo su uso puede suponer una ventaja en la difusión del DELE.

Food and Beverage Brands that Market to Children and Adolescents on the Internet: A Content Analysis of Branded Web Sites

Science.gov (United States)

Henry, Anna E.; Story, Mary

2009-01-01

Objective: To identify food and beverage brand Web sites featuring designated children's areas, assess marketing techniques present on those industry Web sites, and determine nutritional quality of branded food items marketed to children. Design: Systematic content analysis of food and beverage brand Web sites and nutrient analysis of food and…

Super-Efficient Refrigerator Program (SERP) evaluation volume 2: Preliminary impact and market transformation assessment

Energy Technology Data Exchange (ETDEWEB)

Lee, A.D.; Conger, R.L.

1996-08-01

The Super Efficient Refrigerator Program (SERP) is a collaborative utility program intended to transform the market for energy-efficient and environmentally friendly refrigerators. It is one of the first examples of a large-scale {open_quotes}market transformation{close_quotes} energy efficiency program. This report documents the preliminary impact and market transformation evaluation of SERP ({open_quotes}the Program{close_quotes}). Pacific Northwest National Laboratory (PNNL) conducted this evaluation for the U.S. Department of Energy. This study focuses on the preliminary impact evaluation and market transformation assessment, but also presents limited process evaluation information. It is based on interviews with refrigerator dealers and manufacturers, interviews with utility participants, industry data, and information from the Program administrators. Results from this study complement those from prior process evaluation also conducted by PNNL. 42 refs., 5 figs., 4 tabs.

Methodology for predicting market transformation due to implementation of energy efficiency standards and labels

International Nuclear Information System (INIS)

Mahlia, T.M.I.

2004-01-01

There are many papers that have been published on energy efficiency standards and labels. However, a very limited number of articles on the subject have discussed the transformation of appliance energy efficiency in the market after the programs are implemented. This paper is an attempt to investigate the market transformation due to implementation of minimum energy efficiency standards and energy labels. Even though the paper only investigates room air conditioners as a case study, the method is also applicable for predicting market transformation for other household electrical appliances

Promoting energy-efficient products: GEF experience and lessons for market transformation in developing countries

International Nuclear Information System (INIS)

Birner, Sabrina; Martinot, Eric

2005-01-01

The Global Environment Facility (GEF) has allocated more than $90 million over the past 10 years to eight projects promoting energy-efficient products in developing and transition countries. We review the early experience from these projects and suggest lessons relevant to market transformation programs. Based on GEF project designs, we also propose a menu of generic supply-side and demand-side interventions useful for designing and analyzing market transformation programs. Experience suggests that institutional and policy changes, leading to sustained price reductions and higher market volumes, are important outcomes for market transformation; that market impacts can appear early in programs due to increased expectations and awareness; and that projects can have a catalytic effect. We recommend eight principles for designers of future projects but caution that no single approach guarantees success

Marketing and Selling CD-ROM Products on the World-Wide Web.

Science.gov (United States)

Walker, Becki

1995-01-01

Describes three companies' approaches to marketing and selling CD-ROM products on the World Wide Web. Benefits include low overhead for Internet-based sales, allowance for creativity, and ability to let customers preview products online. Discusses advertising, information delivery, content, information services, and security. (AEF)

Marketing - tool transformation of traditional societies

Directory of Open Access Journals (Sweden)

V. D. Shinkarenko

2013-12-01

Full Text Available The article considers the influence of marketing on the TRANS­formation of a traditional society with its traditional values in a society of consumption. The de­velopment of capitalism inevitably leads to changes in the socio­political order of the whole modern world. This leads to the fact that the disappearance of the traditional elements of culture, crafts, songs and dances, rites, destroyed traditional norms and values, beliefs, moral and ethical values. Instead of the traditional culture is formed by the mass culture, society develops consumption goods and becoming all that you can sell. Marketing is one tool for the formation of a society of consumption, but it also performs other less prominent function transforms the traditional society into a consumer society with its values, mythology, norms and moral principles.

The wireless Web and patient care.

Science.gov (United States)

Bergeron, B P

2001-01-01

Wireless computing, when integrated with the Web, is poised to revolutionize the practice and teaching of medicine. As vendors introduce wireless Web technologies in the medical community that have been used successfully in the business and consumer markets, clinicians can expect profound increases in the amount of patient data, as well as the ease with which those data are acquired, analyzed, and disseminated. The enabling technologies involved in this transformation to the wireless Web range from the new generation of wireless PDAs, eBooks, and wireless data acquisition peripherals to new wireless network protocols. The rate-limiting step in the application of this technology in medicine is not technology per se but rather how quickly clinicians and their patients come to accept and appreciate the benefits and limitations of the application of wireless Web technology.

The Potential Transformative Impact of Web 2.0 Technology on the Intelligence Community

National Research Council Canada - National Science Library

Werner, Adrienne

2008-01-01

Web 2.0 technologies can transform and improve interagency collaboration in the Intelligence Community in many of the same ways that have marked their use through the internet in the public domain and private industry...

Labor Markets in Transformation: Case Studies of Latin America

OpenAIRE

Jonasson, Erik

2009-01-01

This dissertation contains three independent studies that analyze labor markets in transformation. They focus on two central elements of labor markets in developing countries: non-agricultural employment in the rural economy and informal employment in the urban economy. Rural non-agricultural employment (RNAE) is being increasingly emphasized as a potential pathway out of rural poverty for people who are unable to secure their income in agriculture. By paying particular attention to th...

Using College Web Sites for Student Recruitment: A Relationship Marketing Study.

Science.gov (United States)

Kittle, Bart; Ciba, Diane

2001-01-01

Using a five-level relationship marketing model, four-year college and university Web page content was analyzed focusing on pre-transaction student recruitment strategies in three content areas: applications, faculty, and tours. Descriptive and statistical results indicate increasing amounts of interactivity and two-way communication from 1997 to…

From physical marketing to web marketing

NARCIS (Netherlands)

Constantinides, Efthymios

2002-01-01

Reviews the criticism of the 4P marketing mix framework as the basis of traditional and virtual marketing planning. Argues that the customary marketing management approach, based on the popular marketing mix 4Ps paradigm, is inadequate in the case of virtual marketing. Identifies two main

Teaching Ethics to Marketing and Logistics Majors: A Transformative Learning Experiment

Science.gov (United States)

Aguirre, Grant; Hyman, Michael R.; Goudge, Darrell; Genchev, Stefan; Carrell, Amy; Hamilton, Corey

2017-01-01

Within the context of a transformative learning field experiment, the ethical ideologies of marketing majors, logistics majors, and nonbusiness majors were found to differ. Based on this finding, a field experiment was conducted to determine the effect (if any) that ethics instruction has on marketing and logistics majors versus nonbusiness…

Transforming the market for residential windows: design considerations for DOE's Efficient Window Collaborative

Energy Technology Data Exchange (ETDEWEB)

Eto, J.; Arasteh, D.; Selkowitz, S.

1998-08-01

Market adoption of recent, commercially available technological advances that improve the energy performance of windows will lead to immediate economic and energy savings benefits to the nation. This paper is a scoping study intended to inform the design of a major DOE initiative to accelerate market adoption of these windows in the residential sector. We describe the structure of the US residential window market and the interests of the various market players. We then briefly review five recent market transformation initiatives. Finally, we summarize our findings in a list of considerations we believe will be important for the DOE's initiative to transform the US residential window market.

From physical marketing to web marketing

OpenAIRE

Constantinides, Efthymios

2002-01-01

Reviews the criticism of the 4P marketing mix framework as the basis of traditional and virtual marketing planning. Argues that the customary marketing management approach, based on the popular marketing mix 4Ps paradigm, is inadequate in the case of virtual marketing. Identifies two main limitations of the marketing mix when applied in online environments namely the role of the Ps in a virtual commercial setting and the lack of any strategic elements in the model. Identifies the critical fac...

Web search queries can predict stock market volumes.

Science.gov (United States)

Bordino, Ilaria; Battiston, Stefano; Caldarelli, Guido; Cristelli, Matthieu; Ukkonen, Antti; Weber, Ingmar

2012-01-01

We live in a computerized and networked society where many of our actions leave a digital trace and affect other people's actions. This has lead to the emergence of a new data-driven research field: mathematical methods of computer science, statistical physics and sociometry provide insights on a wide range of disciplines ranging from social science to human mobility. A recent important discovery is that search engine traffic (i.e., the number of requests submitted by users to search engines on the www) can be used to track and, in some cases, to anticipate the dynamics of social phenomena. Successful examples include unemployment levels, car and home sales, and epidemics spreading. Few recent works applied this approach to stock prices and market sentiment. However, it remains unclear if trends in financial markets can be anticipated by the collective wisdom of on-line users on the web. Here we show that daily trading volumes of stocks traded in NASDAQ-100 are correlated with daily volumes of queries related to the same stocks. In particular, query volumes anticipate in many cases peaks of trading by one day or more. Our analysis is carried out on a unique dataset of queries, submitted to an important web search engine, which enable us to investigate also the user behavior. We show that the query volume dynamics emerges from the collective but seemingly uncoordinated activity of many users. These findings contribute to the debate on the identification of early warnings of financial systemic risk, based on the activity of users of the www.

Web search queries can predict stock market volumes.

Directory of Open Access Journals (Sweden)

Ilaria Bordino

Full Text Available We live in a computerized and networked society where many of our actions leave a digital trace and affect other people's actions. This has lead to the emergence of a new data-driven research field: mathematical methods of computer science, statistical physics and sociometry provide insights on a wide range of disciplines ranging from social science to human mobility. A recent important discovery is that search engine traffic (i.e., the number of requests submitted by users to search engines on the www can be used to track and, in some cases, to anticipate the dynamics of social phenomena. Successful examples include unemployment levels, car and home sales, and epidemics spreading. Few recent works applied this approach to stock prices and market sentiment. However, it remains unclear if trends in financial markets can be anticipated by the collective wisdom of on-line users on the web. Here we show that daily trading volumes of stocks traded in NASDAQ-100 are correlated with daily volumes of queries related to the same stocks. In particular, query volumes anticipate in many cases peaks of trading by one day or more. Our analysis is carried out on a unique dataset of queries, submitted to an important web search engine, which enable us to investigate also the user behavior. We show that the query volume dynamics emerges from the collective but seemingly uncoordinated activity of many users. These findings contribute to the debate on the identification of early warnings of financial systemic risk, based on the activity of users of the www.

Optimum web environment model for e-marketing of religious organizations in the Republic of Croatia

Directory of Open Access Journals (Sweden)

Stojanka Dukić

2013-12-01

Full Text Available Although religious organizations are essentially conservative, they are not immune to the changes brought on by the information and communication technology. Thus, one can conclude that all religious organizations, be they more liberal or conservative in their position towards change, use information and communication technology, i.e. the communication channel that it creates, more or less successfully. In fact, a religious organization, as any other organization, can choose between a range of communication channels created by the global network system, i.e. the Internet. The web is probably the most widely used and most popular communication channel available to Internet users. However, the web is not only a communication channel; it has developed into a virtual space, which evolved from being a means of presentation into a global social network. Web environment building is often left to the professionals such as web designers and developers of web sites that focus their attention on the appearance and functionality of web sites, but do not address the mission and goals of the religious organization for which the web system has been developed. In particular, the importance of marketing approach is disregarded, i.e. the necessity to meet the needs of the faithful, who are users of religious organization ‘services’. To create a web environment for religious organizations with optimal form and content, especially in the Republic of Croatia, one must address the task using a systematic or a model approach. For this reason, a study was conducted and a model of optimal web environment for e-marketing of religious organizations in the Republic of Croatia was developed

A new strategy for DSM and Market Transformation

International Nuclear Information System (INIS)

Nilsson, H.

1996-01-01

Demand Side Management (DSM) as a utility instrument has been based on the assumption that supply in itself is well run and managed and that corrections should only be made by adjusting demand to a more appropriate level. The entire energy system, however, needs tuning from both the supply side and the demand side. DSM has to be reshaped to fit both the utilities, in a competitive environment, and more general societal purposes. Market Transformation aims at moving the benchmark for performance of products; focusing customer and supplier interest on high performance, thus getting larger volumes for such equipment; and clearing the market of inferior products. (R.P.)

Digital Marketing Strategy with the Help of Web Analytics : Case study: Best Western Plus Hotel Haaga

OpenAIRE

Potapova, Mariia

2017-01-01

This is a research-based thesis that was made for Best Western Plus Hotel Haaga, located in Helsinki. The hotel is on the market for quite a long time, but their digital marketing might need some improvement. The goal of the thesis was to improve existing digital marketing strategy by giving suggestions, based on web analytics, that the company could use for marketing and development of the brand. Digital marketing is a modern developing field in advertising. Everything is going online, a...

Hospital Web site 'tops' in Louisiana. Hospital PR, marketing group cites East Jefferson General Hospital.

Science.gov (United States)

Rees, Tom

2002-01-01

East Jefferson General Hospital in Metairie, La., launched a new Web site in October 2001. Its user-friendly home page offers links to hospital services, medical staff, and employer information. Its jobline is a powerful tool for recruitment. The site was awarded the 2002 Pelican Award for Best Consumer Web site by the Louisiana Society for Hospital Public Relations & Marketing.

An insight into the deep web; why it matters for addiction psychiatry?

Science.gov (United States)

Orsolini, Laura; Papanti, Duccio; Corkery, John; Schifano, Fabrizio

2017-05-01

Nowadays, the web is rapidly spreading, playing a significant role in the marketing or sale or distribution of "quasi" legal drugs, hence facilitating continuous changes in drug scenarios. The easily renewable and anarchic online drug-market is gradually transforming indeed the drug market itself, from a "street" to a "virtual" one, with customers being able to shop with a relative anonymity in a 24-hr marketplace. The hidden "deep web" is facilitating this phenomenon. The paper aims at providing an overview to mental health's and addiction's professionals on current knowledge about prodrug activities on the deep web. A nonparticipant netnographic qualitative study of a list of prodrug websites (blogs, fora, and drug marketplaces) located into the surface web was here carried out. A systematic Internet search was conducted on Duckduckgo® and Google® whilst including the following keywords: "drugs" or "legal highs" or "Novel Psychoactive Substances" or "NPS" combined with the word deep web. Four themes (e.g., "How to access into the deepweb"; "Darknet and the online drug trading sites"; "Grams-search engine for the deep web"; and "Cryptocurrencies") and 14 categories were here generated and properly discussed. This paper represents a complete or systematical guideline about the deep web, specifically focusing on practical information on online drug marketplaces, useful for addiction's professionals. Copyright © 2017 John Wiley & Sons, Ltd.

Connecting small and medium enterprises to the new consumer: The Web 2.0 as marketing tool

NARCIS (Netherlands)

Constantinides, Efthymios; Bharati, P.; Lee, I.

2010-01-01

This chapter explains the nature, effects and current standing of the new generation of Internet applications, commonly known as Social Media or Web 2.0, reviews their role as marketing instruments and identifies opportunities for SMEs for engaging them as part of their marketing strategy. The

Internet food marketing strategies aimed at children and adolescents: a content analysis of food and beverage brand web sites.

Science.gov (United States)

Weber, Kristi; Story, Mary; Harnack, Lisa

2006-09-01

Americans are spending an increasing amount of time using "new media" like the Internet. There has been little research examining food and beverage Web sites' content and marketing practices, especially those that attract children and adolescents. The purpose of this study was to conduct a content analysis of food- and beverage-brand Web sites and the marketing techniques and advertising strategies present on these sites. The top five brands in eight food and beverage categories, 40 brands in total, were selected based on annual sales data from Brandweek magazine's annual "Superbrands" report. Data were collected using a standardized coding form. The results show a wide variety of Internet marketing techniques and advertising strategies targeting children and adolescents. "Advergaming" (games in which the advertised product is part of the game) was present on 63% of the Web sites. Half or more of the Web sites used cartoon characters (50%) or spokescharacters (55%), or had a specially designated children's area (58%) with a direct link from the homepage. With interactive media still in its developmental stage, there is a need to develop safeguards for children. Food and nutrition professionals need to advocate for responsible marketing techniques that will support the health of children.

Global electricity transformation: The critical need for integrated market design and risk management research

International Nuclear Information System (INIS)

Hung-po Chao

2006-01-01

The past three decades transformed the electricity industry. The essential goals of liberalization have been to lower costs, improve reliability, and stimulate investment and innovations through establishment of competitive electricity markets, while also relying on market mechanisms to provide creative solutions to environmental and security problems. In many instances, these goals have been achieved, but the occurrence of some spectacular market failures have brought into question the whole restructuring effort. This paper reviews recent experiences with market reform and concludes that a significant cause of failure has been the rush to unbundle vertically integrated utilities without sufficient consideration of alternative ways to manage the risk of electricity market restructuring. In particular, there is a critical need for integrated market design and risk management research to improve the process of market transformation by taking a more evolutionary approach to discover a 'Third Way' above vertical integration and full unbundling. Such research can offer a crucial feedback link to the restructuring process by identifying important lessons to be learned from past experience and developing new analytical tools to help introduce more successful market designs for the future. (author)

Web analytics tools and web metrics tools: An overview and comparative analysis

Directory of Open Access Journals (Sweden)

Ivan Bekavac

2015-10-01

Full Text Available The aim of the paper is to compare and analyze the impact of web analytics tools for measuring the performance of a business model. Accordingly, an overview of web analytics and web metrics tools is given, including their characteristics, main functionalities and available types. The data acquisition approaches and proper choice of web tools for particular business models are also reviewed. The research is divided in two sections. First, a qualitative focus is placed on reviewing web analytics tools to exploring their functionalities and ability to be integrated into the respective business model. Web analytics tools support the business analyst’s efforts in obtaining useful and relevant insights into market dynamics. Thus, generally speaking, selecting a web analytics and web metrics tool should be based on an investigative approach, not a random decision. The second section is a quantitative focus shifting from theory to an empirical approach, and which subsequently presents output data resulting from a study based on perceived user satisfaction of web analytics tools. The empirical study was carried out on employees from 200 Croatian firms from either an either IT or marketing branch. The paper contributes to highlighting the support for management that available web analytics and web metrics tools available on the market have to offer, and based on the growing needs of understanding and predicting global market trends.

Transforming Global Markets for Clean Energy Products

Energy Technology Data Exchange (ETDEWEB)

NONE

2010-07-01

This paper looks at three clean energy product categories: equipment energy efficiency; low-carbon transport, including high-efficiency vehicles and electric/plug-in hybrid electric vehicles (EV/PHEVs); and solar photovoltaic (PV) power. Each section identifies ways to enhance global co-operation among major economies through case studies and examples, and ends with specific suggestions for greater international collaboration on market transformation efforts. An annex with more detailed case studies on energy-efficient electric motors, televisions, external power supplies and compact fluorescent lights is included in the paper.

A plan of radiation work market on the web

International Nuclear Information System (INIS)

Nakagawa, Haruo; Chino, Koichi

2002-01-01

In Japan there are many kinds of radiation facilities, and a great number of radiation employees are engaged in plant repairing. It is therefore, very important to strive for employee controls, radiation controls, health examinations and data control. Furthermore, it is necessary to establish a total data management system that processes numerous amounts of data concerning radiation employees. The present paper proposes the establishment of a radiation work market on the web using a total data management system. The system will include radiation employee control information service for members who are planning new employment contracts. (author)

EnviroAtlas - Ecosystem Services Market-Based Programs Web Service, U.S., 2016, Forest Trends' Ecosystem Marketplace

Data.gov (United States)

U.S. Environmental Protection Agency — This EnviroAtlas web service contains layers depicting market-based programs and projects addressing ecosystem services protection in the United States. Layers...

Evaluating the market transformation impacts of a DSM program in the Province of Quebec

Energy Technology Data Exchange (ETDEWEB)

Baillargeon, P.; Michaud, N. [Econoler, 160 St-Paul Street, Quebec, QC, G1K 3W1 (Canada); Schmitt, B. [Hydro-Quebec, Complexe Desjardins, East Tower, C.P. 10000, Place Desjardins, Montreal, QC, H5B 1H7 (Canada); Megdal, L. [Megdal and Associates, 198 High Street, Acton, MA 01720 (United States)

2012-01-15

In 2006, Hydro-Quebec introduced a large DSM program on the market to promote the adoption of compact fluorescent lamps in Quebec households. After 3 years of program implementation, there was significant indication on the part of market actors that the promotional campaign component was quite effective in transforming the Quebec market. Hydro-Quebec therefore decided to modify its approach to program evaluation to include the quantification of market effects. Econoler led a team including American partners, Opinion Dynamics Inc. and Megdal and Associates to conduct an evaluation of program impacts on market transformation. An evaluation strategy was designed where different research tools would be integrated to determine market evolution over the two previous years. Each research method was used to determine an estimate of program impacts, then triangulated with other approaches to determine the most appropriate impact evaluation method regarding the Hydro-Quebec program. Research efforts included a non-participant survey, interviews at manufacturer headquarters across Canada, interviews with banner distributor representatives across Canada, the collection of sales and market share data from manufacturers and retailers as well as secondary research to identify other players that could influence the market. The evaluation revealed that savings of 168 GWh could be attributed to direct and indirect impacts of the program for the 2006-2007 period.

Data Extraction Tool to Analyse, Transform and Store Real Data from Electricity Markets

DEFF Research Database (Denmark)

Pereira, Ivo F.; Sousa, Tiago; Praca, Isabel

2014-01-01

of confidentiality, data regarding market proposals and transactions. These data can be used as source of knowledge to define realistic scenarios, which are essential for understanding and forecast electricity markets behavior. The development of tools able to extract, transform, store and dynamically update data......, is of great importance to go a step further into the comprehension of electricity markets and of the behaviour of the involved entities. In this paper an adaptable tool capable of downloading, parsing and storing data from market operators’ websites is presented, assuring constant updating and reliability...... of the stored data....

WEB LOG EXPLORER – CONTROL OF MULTIDIMENSIONAL DYNAMICS OF WEB PAGES

Directory of Open Access Journals (Sweden)

Mislav Šimunić

2012-07-01

Full Text Available Demand markets dictate and pose increasingly more requirements to the supplymarket that are not easily satisfied. The supply market presenting its web pages to thedemand market should find the best and quickest ways to respond promptly to the changesdictated by the demand market. The question is how to do that in the most efficient andquickest way. The data on the usage of web pages on a specific web site are recorded in alog file. The data in a log file are stochastic and unordered and require systematicmonitoring, categorization, analyses, and weighing. From the data processed in this way, itis necessary to single out and sort the data by their importance that would be a basis for acontinuous generation of dynamics/changes to the web site pages in line with the criterionchosen. To perform those tasks successfully, a new software solution is required. For thatpurpose, the authors have developed the first version of the WLE (WebLogExplorersoftware solution, which is actually realization of web page multidimensionality and theweb site as a whole. The WebLogExplorer enables statistical and semantic analysis of a logfile and on the basis thereof, multidimensional control of the web page dynamics. Theexperimental part of the work was done within the web site of HTZ (Croatian NationalTourist Board being the main portal of the global tourist supply in the Republic of Croatia(on average, daily "log" consists of c. 600,000 sets, average size of log file is 127 Mb, andc. 7000-8000 daily visitors on the web site.

Development of a Web Marketing Plan for an e-Book – Challenges and Opportunities

Directory of Open Access Journals (Sweden)

Alexandru CAPATINA

2011-06-01

Full Text Available In this paper, we emphasize the benefits of e-books for the customers who are looking for international availability, acquisitions in real time, competitive prices and social responsibility from the part of the publishers; our most important contribution characterized by originality is the design of a web marketing plan model for e-books selling process, structured in the following sections: search of the specialized websites, characterized by a high traffic, where the potential customers of the e-books (the readers can be found, targeting the websites which sell e-books, design of the website dedicated to the e-book selling process, attraction of the potential customers using a free trial version of the e-book; implementation of the on-line media plan, promotion of the e-book within social networks and specialized forums and analysis of the indicators associated to the on-line media plan in order to assess the web marketing strategy.

Online classified advertising - Business needs in the US market : Case: FiareAds web platform

OpenAIRE

Tulea, Diana

2013-01-01

This Bachelor’s thesis was conducted for Fiare Oy, which offers web platforms for online classified advertising as a service. Fiare Oy intended to grow internationally, develop its US market share and possibly open an office in the US. The objective of this thesis was to shed light on the business needs in the US market and give recommendations for actions to Fiare Oy. The thesis project started on 4 October 2012 and ended on 17 September 2013. The literature consulted for this study rela...

Upgrading to Web 2.0: An Experiential Project to Build a Marketing Wiki

Science.gov (United States)

Cronin, John J.

2009-01-01

Wikis are one of the newest features of Web 2.0. This article describes the implementation of a project in a marketing course in which students created an interactive textbook using wiki software. Several surprises encountered along the way are described, and the unique problem of grading individual contributions to a wiki is discussed. The author…

Epidemic model for information diffusion in web forums: experiments in marketing exchange and political dialog.

Science.gov (United States)

Woo, Jiyoung; Chen, Hsinchun

2016-01-01

As social media has become more prevalent, its influence on business, politics, and society has become significant. Due to easy access and interaction between large numbers of users, information diffuses in an epidemic style on the web. Understanding the mechanisms of information diffusion through these new publication methods is important for political and marketing purposes. Among social media, web forums, where people in online communities disseminate and receive information, provide a good environment for examining information diffusion. In this paper, we model topic diffusion in web forums using the epidemiology model, the susceptible-infected-recovered (SIR) model, frequently used in previous research to analyze both disease outbreaks and knowledge diffusion. The model was evaluated on a large longitudinal dataset from the web forum of a major retail company and from a general political discussion forum. The fitting results showed that the SIR model is a plausible model to describe the diffusion process of a topic. This research shows that epidemic models can expand their application areas to topic discussion on the web, particularly social media such as web forums.

Marginal revenue transformation in airline seat inventory control with two fare families and two markets

DEFF Research Database (Denmark)

Kallehauge, Brian

to not offering any lower classes for sale. Furthermore, let Q(S) denote the total probability of purchase of set S and R(S) the total expected revenue from offering set S. The application of the MR transformation to the scenario with two fare families and two markets can be described in three overall principles....... 1) MR transformation from fare families to fare classes The first principle is that given a specific market the adjusted fare defined by the MR transformation is calculated for the subsets of fare classes on the efficient frontier of the set of points {Q(S),R(S)}, for all S. In the case of two fare...... families the sets on the efficient frontier does not necessarily represent nested policies. 2) Nesting of fare family policies The second principle is that given a specific market the subsets on the efficient frontier are forced to be nested. The primary purpose of this principle is that it enables...

Cooperative procurement: market transformation for energy efficient products

Energy Technology Data Exchange (ETDEWEB)

Ostertag, K.; Dreher, C.

1999-07-01

Cooperative procurement is a variation of public purchasing which may be used as an instrument to transform the market and stimulate innovation enhancing environmental performance. The core of the procedure is the following: Coordinated by a central agency a group of buyers - public administrations, but also private companies, associations, etc. - gets together and jointly formulates a catalogue of performance requirements for a specific product truly suiting their preferences. This catalogue may contain (combinations of) requirements not yet available on the market and includes energy efficiency and/or environmental performance among other preferences important to the users. On the basis of the product requirements the buyer group launches a call for tenders, evaluates the bids received from the manufacturers and commits to buying the winning product. Thus, a market is provided for the most successful innovators in a given area of technology. The paper discusses the effectiveness of cooperative procurement as a policy instrument in the context of innovation theory and learning curves and it presents some empirical results on the feasibility of the transfer of this policy instruments to a wider range of European countries and/or to the European level. (orig.)

Evaluating direct energy savings and market transformation effects: A decade of technical design assistance in the northwestern USA

International Nuclear Information System (INIS)

Van Den Wymelenberg, Kevin; Brown, G.Z.; Burpee, Heather; Djunaedy, Ery; Gladics, Gunnar; Kline, Jeff; Loveland, Joel; Meek, Christopher; Thimmanna, Harshana

2013-01-01

This paper documents the direct energy savings and energy efficiency market transformation impacts of a multi-state design assistance program in the northwestern US. The paper addresses four specific aims. (1) It provides a conservative and justified estimate of the direct energy savings associated with design assistance activities of a market transformation program from 2001 to 2010. (2) It provides a rigorous methodology to evaluate direct energy savings associated with design assistance market transformation programs. (3) It provides a low-cost replicable method to predict energy savings in new buildings by evaluating the integrated design process. (4) It provides quantitative indicators useful for estimating indirect energy savings from market transformation. Applying the recommended analysis method and assuming a 12-year measure life, the direct energy savings of the population (626 buildings; 51,262,000 ft 2 ) is estimated as 45.3 aMW (average megawatts) (electric), and 265,738.089 therms (non-electric). If the entire program budget were divided into the electric savings only, the Lab Network cost per kWh saved ranged from $0.0016 to $0.003 using the recommended method and $0.0092/kWh using the most conservative method. These figures do not isolate contextual influences or represent total resource cost. Statistically significant correlations (r 2 =0.1−0.3) between integrated design scores and energy savings are reported. - Highlights: ► Estimated direct energy savings of a market transformation program are presented. ► A methodology to evaluate energy savings from multiple baselines is documented. ► Level of integrated design can be used to estimate energy savings in new buildings. ► Quantitative evaluation indicators of efficiency market transformation are provided. ► Electric energy saved from design assistance costs between $0.0016 and $0.0092/kWh.

A study of the web as DTC drug marketing agent.

Science.gov (United States)

Lorence, Daniel; Churchill, Rick

2007-12-01

The growth of direct-to-consumer (DTC) marketing of pharmaceuticals in the USA has spawned the generation of web sites for consumer information and discussion, related to specific medical conditions and the efficacy of specific drugs. In such an environment consumers often find and act upon health information of variable quality, with little input from health professionals. Some health policy analysts argue that the emergence of such consumer "drug networks" will lead to unnecessary expenditure of money on prescription drugs, as consumers see ads and then demand that their providers prescribe that drug. Others say that an intelligent consumer will be able to research the information and narrow down a drug that will likely work for them personally, rather than having the provider "experiment" with different medications. There exist few cross-disciplinary evaluative frameworks for assessing such health information, especially within commercial search engines. This study serves as an exploratory technology assessment that examines the prevalence of web-based DTC for a popular prescription drug and the impact on healthcare consumers.

Online promotion a must for hospital marketing professionals. Employ tactics to ensure your Web site is working to build your brand.

Science.gov (United States)

Anderson, Eric

2007-01-01

Maintaining an online presence and more effectively executing Web-based marketing strategies can help you better target consumers and increase brand recognition, says Eric Anderson, director of agency services at interactive marketing agency White Horse in Portland, OR. With consumers heading to the Internet for health information now more than ever, it's in your best interest to not only have a well-designed, user-friendly Web site, but also to take advantage of the Internet's capabilities with blogs and microsites.

SaaS ve web designu

OpenAIRE

Míka, Filip

2011-01-01

This thesis is aimed to evaluate if the current SaaS market is able to meet functional re-quirements of web design in order to appropriately support web design's activities. The theoretical part introduces the web design model which describes web design's functional requirements. The next section presents a research concept that describes model assessment (i.e. solutions delivered as SaaS that support web design) and evaluation process. The results show that the current SaaS market is able to...

A Hybrid Model to Evaluate the Effectiveness of Web-based Marketing in Iran's Airline Industry

Directory of Open Access Journals (Sweden)

saeed safari

2016-07-01

Full Text Available The main purpose of this study was to propose a model for assessing the effectiveness of web-based marketing in Iran's airline industry. Thence in the first step after identifying the components of the model on the basis of literature review and opinions of experts in the field of marketing and sales related to airline industry, the final components of the model were extracted .In the second step, the Dematel method has been used to determine the existing relations between criteria. In the following, we utilized the ANP to determine the weight of each criterion with regard to the existing dependency and feedback between criteria as the third step. Finally in the last step of this research three reputable Iranian Companies in the airline industry were ranked by the use of VICTOR method. The results obtained by Dematel method indicated the internal and external communications between criteria of the assessing effectiveness of web-based marketing model. Meanwhile, the results of ANP suggested that “Reliability” was in the first place in terms of weight and importance among all criteria of the model. Result of VICOR showed that Mahan Company had the minimum distance to the ideal level.

Trends in the wide web converting markets for UV curing

International Nuclear Information System (INIS)

Fisher, R.

1999-01-01

As we prepare to enter a new decade, the use of ultraviolet (UV) energy to initiate the polymerization of coatings in the wide web segment of the Converting industry continues to increase. As is typical in the Converting industry, while many of the significant advances in technology have been developed around the world, they have been driven initially by the Western European markets. This was true with regards to the introduction of water-borne Pressure Sensitive Adhesives and thermal curing 100% solids silicone release coatings during the late 1970s and early 1980s, but this trend has changed with regards to the current state-of-the-art in UV curing

Web-Assisted Courses for Business Education: An Examination of Two Sections of Principles of Marketing

Science.gov (United States)

Priluck, Randi

2004-01-01

This research investigates student responses to two technologically different teaching methods for two sections of a Principles of Marketing course. A traditional method of teaching using lectures, in-class discussions, assignments, and exams is compared to a "Web-assisted" method in which 7 of the 14 class sessions met asynchronously online.…

Efficiency improvement opportunities in TVs: Implications for market transformation programs

International Nuclear Information System (INIS)

Park, Won Young; Phadke, Amol; Shah, Nihar; Letschert, Virginie

2013-01-01

Televisions (TVs) account for a significant portion of residential electricity consumption and global TV shipments are expected to continue to increase. We assess the market trends in the energy efficiency of TVs that are likely to occur without any additional policy intervention and estimate that TV efficiency will likely improve by over 60% by 2015 with savings potential of 45 terawatt-hours [TW h] per year in 2015, compared to today’s technology. We discuss various energy-efficiency improvement options and evaluate the cost effectiveness of three of them. At least one of these options improves efficiency by at least 20% cost effectively beyond ongoing market trends. We provide insights for policies and programs that can be used to accelerate the adoption of efficient technologies to further capture global energy savings potential from TVs which we estimate to be up to 23 TW h per year in 2015. - Highlights: • We analyze the impact of the recent TV market transition on TV energy consumption. • We review TV technology options that could be realized in the near future. • We assess the cost-effectiveness of selected energy-efficiency improvement options. • We estimate global electricity savings potential in selected scenarios. • We discuss possible directions of market transformation programs

Evaluating Web Usability

Science.gov (United States)

Snider, Jean; Martin, Florence

2012-01-01

Web usability focuses on design elements and processes that make web pages easy to use. A website for college students was evaluated for underutilization. One-on-one testing, focus groups, web analytics, peer university review and marketing focus group and demographic data were utilized to conduct usability evaluation. The results indicated that…

Marketing Opportunities in the Digital World.

Science.gov (United States)

Kiani, G. Reza

1998-01-01

Addresses the opportunities offered by the Web to marketers. Considers the Web as a two-way communication model in which four different communication states can take place. Suggests the necessity of new concepts and models for marketers to manage their Web sites, and presents opportunities supporting the marketers' objectives in the new…

PEMBUATAN SISTEM INFORMASI MULTILEVEL MARKETING (MLM BERBASIS WEB STUDI KASUS PADA PT. MEDIDERMA INDONESIA

Directory of Open Access Journals (Sweden)

Johny Suhartanto

2005-01-01

Full Text Available Multilevel Marketing (MLM is a marketing method that sells the product directly to the customers. And this method has been booming in Indonesia at this moment. MLM itself is a directly selling system through marketing program conformed more than one level, where the trading partner can get selling commission and bonus from the result of selling goods or services those did by itself and the members of network inside their own group. PT. Mediderma Indonesia is a firm which imports consumer goods from Europe. This firm uses MLM to sell their products and the distributor might come from any cities in Indonesia. Now, to get information about the product and the growth of member's network, a member must come or call the branch of the firm. As a result, every member will feel difficult to get the new information about their network and bonus which they get every month. Therefore, this research will develop a web site that can be accessed 24 hours through internet by the members. As a result, the members will get their information they need easier every time. Based on the evaluation of the facilities that are available for members and administrator and the system developed, it can be concluded that the whole system work properly and ready to be used. From the result of questionnaire, the implementation has gained 85,243 % for member's satisfaction and 85 % for administrator's satisfaction. Abstract in Bahasa Indonesia : Multilevel Marketing (MLM merupakan suatu metode pemasaran Direct Selling yang sedang berkembang di Indonesia akhir-akhir ini. MLM sendiri adalah sistem penjualan langsung melalui program pemasaran berbentuk lebih dari satu tingkat, dimana mitra usaha mendapat komisi penjualan dan bonus penjualan dari hasil penjualan barang/jasa yang dilakukannya sendiri dan anggota jaringan di dalam kelompoknya. PT. Mediderma Indonesia adalah sebuah perusahaan yang mengimpor barang-barang kebutuhan sehari-hari dari Eropa. Perusahaan ini menggunakan

Web traffic and firm performance

DEFF Research Database (Denmark)

Farooq, Omar; Aguenaou, Samir

2013-01-01

Does the traffic generated by websites of firms signal anything to stock market participants? Does higher web-traffic translate into availability of more information and therefore lower agency problems? And if answers to above questions are in affirmative, does higher web-traffic traffic translate...... into better firm performance? This paper aims to answer these questions by documenting a positive relationship between the extent of web-traffic and firm performance in the MENA region during the 2010. We argue that higher web-traffic lowers the agency problems in firms by disseminating more information...... to stock market participants. Consequently, lower agency problems translate into better performance. Furthermore, we also show that agency reducing role of web-traffic is more pronounced in regimes where information environment is already bad. For example, our results show stronger impact of web...

A Transforming Electricity System: Understanding the Interactions Between Clean Energy Technologies, Markets, and Policies

Science.gov (United States)

Mooney, David

The U.S. electricity system is currently undergoing a dramatic transformation. State-level renewable portfolio standards, abundant natural gas at low prices, and rapidly falling prices for wind and solar technologies are among the factors that have ushered in this transformation. With objective, rigorous, technology-neutral analysis, NREL aims to increase the understanding of energy policies, markets, resources, technologies, and infrastructure and their connections with economic, environmental, and security priorities. The results of these analyses are meant to inform R&D, policy, and investment decisions as energy-efficient and renewable energy technologies advance from concept to commercial application to market penetration. This talk will provide an overview of how NREL uses high-fidelity data, deep knowledge of energy technology cost and performance, and advanced models and tools to provide the information needed to ensure this transformation occurs economically, while maintaining system reliability. Examples will be explored and will include analysis of tax credit impacts on wind and solar deployment and power sector emissions, as well as analysis of power systems operations in the Eastern Interconnection under 30% wind and solar penetration scenarios. Invited speaker number 47185.

South Korea's aid to North Korea's transformation process: Social market perspective

OpenAIRE

Jang, Tae-seok

2007-01-01

South Korea's aid to North Korea is deviated from the international trend in development aid. As a stylized fact, we find that South Korea's policy keeping economic relationship with North Korea was inconsistent and ineffective during the last decade. Since South Korea played a major role in promoting economic transformation process in North Korea, perspectives from social market economy, open economy, stabilization, and investment in infrastructure provide insights in dealing with developmen...

Marketing Transformation (Fact Sheet)

Energy Technology Data Exchange (ETDEWEB)

DOE Solar Energy Technologies Program

2011-10-13

Through the SunShot Initiative, the U.S. Department of Energy (DOE) works with manufacturers, communities, states, utilities, and other partners to enable the solar market by reducing non-hardware balance-of-system (BOS) costs, developing a skilled workforce, and eliminating market barriers to widespread adoption of solar technologies.

[Social marketing and public health].

Science.gov (United States)

Arcaro, P; Mannocci, A; Saulle, R; Miccoli, S; Marzuillo, C; La Torre, G

2013-01-01

Social marketing uses the principles and techniques of commercial marketing by applying them to the complex social context in order to promote changes (cognitive; of action; behavioral; of values) among the target population in the public interest. The advent of Internet has radically modified the communication process, and this transformation also involved medical-scientific communication. Medical journals, health organizations, scientific societies and patient groups are increasing the use of the web and of many social networks (Twitter, Facebook, Google, YouTube) as channels to release scientific information to doctors and patients quickly. In recent years, even Healthcare in Italy reported a considerable application of the methods and techniques of social marketing, above all for health prevention and promotion. Recently the association for health promotion "Social marketing and health communication" has been established to promote an active dialogue between professionals of social marketing and public health communication, as well as among professionals in the field of communication of the companies involved in the "health sector". In the field of prevention and health promotion it is necessary to underline the theme of the growing distrust in vaccination practices. Despite the irrefutable evidence of the efficacy and safety of vaccines, the social-cultural transformation together with the overcoming of compulsory vaccination and the use of noninstitutional information sources, have generated confusion among citizens that tend to perceive compulsory vaccinations as needed and safe, whereas recommended vaccinations as less important. Moreover, citizens scarcely perceive the risk of disease related to the effectiveness of vaccines. Implementing communication strategies, argumentative and persuasive, borrowed from social marketing, also for the promotion of vaccines is a priority of the health system. A typical example of the application of social marketing, as

The Influence of Personal and Social-Interactive Engagement in Social TV Web Sites

OpenAIRE

M. Pagani; A. Mirabello

2011-01-01

Traditional retail and online brands seek new ways to build a platform to enable customers to connect with each other and encourage consumer engagement. Purpose of this article is to understand how social media is transforming consumer engagement and redefining commercial marketing strategies using video on the web, mobile devices and traditional TV. The article develops and estimates a conceptual model of how experiential Personal Engagement and Social-Interactive Engagement influence a...

Web services foundations

CERN Document Server

Bouguettaya, Athman; Daniel, Florian

2013-01-01

Web services and Service-Oriented Computing (SOC) have become thriving areas of academic research, joint university/industry research projects, and novel IT products on the market. SOC is the computing paradigm that uses Web services as building blocks for the engineering of composite, distributed applications out of the reusable application logic encapsulated by Web services. Web services could be considered the best-known and most standardized technology in use today for distributed computing over the Internet.Web Services Foundations is the first installment of a two-book collection coverin

Quantifying the web browser ecosystem.

Science.gov (United States)

Ferdman, Sela; Minkov, Einat; Bekkerman, Ron; Gefen, David

2017-01-01

Contrary to the assumption that web browsers are designed to support the user, an examination of a 900,000 distinct PCs shows that web browsers comprise a complex ecosystem with millions of addons collaborating and competing with each other. It is possible for addons to "sneak in" through third party installations or to get "kicked out" by their competitors without user involvement. This study examines that ecosystem quantitatively by constructing a large-scale graph with nodes corresponding to users, addons, and words (terms) that describe addon functionality. Analyzing addon interactions at user level using the Personalized PageRank (PPR) random walk measure shows that the graph demonstrates ecological resilience. Adapting the PPR model to analyzing the browser ecosystem at the level of addon manufacturer, the study shows that some addon companies are in symbiosis and others clash with each other as shown by analyzing the behavior of 18 prominent addon manufacturers. Results may herald insight on how other evolving internet ecosystems may behave, and suggest a methodology for measuring this behavior. Specifically, applying such a methodology could transform the addon market.

Marketing Medical Education: An Examination of Recruitment Web Sites for Traditional and Combined-Degree M.D. Programs

Science.gov (United States)

Schneider, Roberta L.

2004-01-01

The Internet has the potential to reshape college recruiting; however, little research has been done to see the impact of the Internet on marketing graduate programs, including medical schools. This paper explores the Web sites of 20 different medical schools, including traditional four-year and bachelor's-M.D. degree programs, to ascertain…

A market on both ‘sides’ of the law: the use of the hidden web for the sale of new psychoactive substances

OpenAIRE

Wadsworth, Elle; Drummond, Colin; Kimergård, Andreas; Deluca, Paolo

2017-01-01

ObjectiveThe hidden Web is used for the anonymous sale of drugs, and with the UK Psychoactive Substances Act, 2016, implemented on May 26th 2016; it could increase as a platform for obtaining new psychoactive substances (NPS).This study aims to describe the NPS market on the visible and hidden Web preban, and assess whether the hidden Web is a likely place for the sale of NPS postban.MethodsData collection of 113 online shops took place in October 2015. Data collection of 22 cryptomarkets too...

Web Based Interactive Software in International Business: The Case of the Global Market Potential System Online (GMPSO[C])

Science.gov (United States)

Janavaras, Basil J.; Gomes, Emanuel; Young, Richard

2008-01-01

This paper seeks to confirm whether students using the Global Market Potential System Online (GMPSO) web based software, (http://globalmarketpotential.com), for their class project enhanced their knowledge and understanding of international business. The challenge most business instructors and practitioners face is to determine how to bring the…

Marketing to increase participation in a Web-based continuing medical education cultural competence curriculum.

Science.gov (United States)

Estrada, Carlos A; Krishnamoorthy, Periyakaruppan; Smith, Ann; Staton, Lisa; Korf, Michele J; Allison, Jeroan J; Houston, Thomas K

2011-01-01

CME providers may be interested in identifying effective marketing strategies to direct users to specific content. Online advertisements for recruiting participants into activities such as clinical trials, public health programs, and continuing medical education (CME) have been effective in some but not all studies. The purpose of this study was to compare the impact of 2 marketing strategies in the context of an online CME cultural competence curriculum (www.c-comp.org). In an interrupted time-series quasi-experimental design, 2 marketing strategies were tested: (1) wide dissemination to relevant organizations over a period of approximately 4 months, and (2) Internet paid search using Google Ads (5 consecutive 8-week periods--control 1, cultural/CME advertisement, control 2, hypertension/ content advertisement, control 3). Outcome measures were CME credit requests, Web traffic (visits per day, page views, pages viewed per visit), and cost. Overall, the site was visited 19,156 times and 78,160 pages were viewed. During the wide dissemination phase, the proportion of visits requesting CME credit decreased between the first (5.3%) and second (3.3%) halves of this phase (p = .04). During the Internet paid search phase, the proportion of visits requesting CME credit was highest during the cultural/CME advertisement period (control 1, 1.4%; cultural/CME ad, 4.3%; control 2, 1.5%; hypertension/content ad, 0.6%; control 3, 0.8%; p advertisement periods. The incremental cost for the cultural advertisement per CME credit requested was US $0.64. Internet advertisement focusing on cultural competence and CME was associated with about a threefold increase in requests for CME credit at an incremental cost of under US $1; however, Web traffic changes were independent of the advertisement strategy. Copyright © 2011 The Alliance for Continuing Medical Education, the Society for Academic Continuing Medical Education, and the Council on CME, Association for Hospital Medical

Migrants' Remittances end the Transformation of Local Spaces: The Case of Financial Markets in Mexico

Directory of Open Access Journals (Sweden)

Christian Ambrosius

2014-06-01

Remittances, the money sent by migrants to their families back home, are situated outside ‘traditional’ categories of space in several ways. Not only do these smallscale financial transactions span the transnational space beyond the nation-state; they also move largely outside the institutional spaces of the formal banking sector. Taking the case of financial markets in Mexico and building on recent empirical findings on the impact of migrants’ remittances on the financial sector of the receiving countries, this article explores how remittances may lead to a transformation of local spaces by reducing some of the market failures that prevail, especially in rural financial markets.

Promoting Your Web Site.

Science.gov (United States)

Raeder, Aggi

1997-01-01

Discussion of ways to promote sites on the World Wide Web focuses on how search engines work and how they retrieve and identify sites. Appropriate Web links for submitting new sites and for Internet marketing are included. (LRW)

USING ONLINE MARKETING TO INCREASE PARTICIPATION IN A WEB-BASED CONTINUING MEDICAL EDUCATION CULTURAL COMPETENCE CURRICULUM

Science.gov (United States)

Estrada, Carlos A.; Krishnamoorthy, Periyakaruppan; Smith, Ann; Staton, Lisa; Korf, Michele J.; Allison, Jeroan J.; Houston, Thomas K.

2012-01-01

Introduction CME providers may be interested in identifying effective marketing strategies to direct users to specific content. The use of online advertisements to recruit participants for clinical trials, public health programs, and Continuing Medical Education (CME) has been shown to be effective in some but not all studies. The purpose of this study was to compare the impact of two marketing strategies in the context of an online CME cultural competence curriculum (www.c-comp.org). Methods In an interrupted time-series quasi-experimental design, two marketing strategies were tested: a) wide dissemination to relevant organizations over a period of approximately four months, and b) Internet paid search using Google Ads (five consecutive eight-week periods--control 1, cultural/ CME advertisement, control 2, hypertension/ content advertisement, control 3). Outcome measures were CME credit requests, Web traffic (visits per day, page views, pages viewed per visit), and cost. Results Overall, the site was visited 19,156 times and 78,160 pages were viewed. During the wide dissemination phase, the proportion of visits requesting CME credit decreased between the first (5.3%) and second halves (3.3%) of this phase (p= .04). During the Internet paid search phase, the proportion of visits requesting CME credit was highest during the cultural/ CME advertisement period (control 1, 1.4%; cultural/CME ad, 4.3%; control 2, 1.5%; hypertension/content ad, 0.6%; control 3, 0.8%; p<.001). All measures of Web traffic changed during the Internet paid search phase (p<.01); however, changes were independent of the advertisement periods. The incremental cost for the cultural advertisement per CME credit requested was $0.64US. Discussion Internet advertisement focusing on cultural competence and CME was associated with about a three-fold increase in requests for CME credit at an incremental cost of under $1; however, Web traffic changes were independent of the advertisement strategy. PMID

Web Science emerges

OpenAIRE

Shadbolt, Nigel; Berners-Lee, Tim

2008-01-01

The relentless rise in Web pages and links is creating emergent properties, from social networks to virtual identity theft, that are transforming society. A new discipline, Web Science, aims to discover how Web traits arise and how they can be harnessed or held in check to benefit society. Important advances are beginning to be made; more work can solve major issues such as securing privacy and conveying trust.

Web2.0时代的增值业务互联网营销策略探析%Online Marketing of Value-added Services in Web2.0 Era

Institute of Scientific and Technical Information of China (English)

黄琳娟

2011-01-01

作为代表通信行业发展方向、决定通信运营企业未来命运的增值业务,如何利用互联网进行成功营销成为通信运营企业需要面对的重要课题。本文结合互联网在Web2.0时代显现出来的新特征,分析了当前互联网营销的新特点。在此基础上,结合目前实际的营销案例,提出了适用于电信增值业务的五种互联网营销策略。%It is an important issue for telecom operators to study how to use the Internet to achieve successful marketing of telecom value-added services which are the development direction of the telecom industry and the main source of future revenue growth of telecom operators.Combined with the new features of Internet in the Web2.0,this paper analyzes the new features of current Internet marketing.It gives some practical marketing cases and offers five Internet marketing strategies for telecom value-added services.

An investigation of document aesthetics for web-to-print repurposing of small-medium business marketing collateral

Science.gov (United States)

Allebach, J. P.; Ortiz Segovia, Maria; Atkins, C. Brian; O'Brien-Strain, Eamonn; Damera-Venkata, Niranjan; Bhatti, Nina; Liu, Jerry; Lin, Qian

2010-02-01

Businesses have traditionally relied on different types of media to communicate with existing and potential customers. With the emergence of the Web, the relation between the use of print and electronic media has continually evolved. In this paper, we investigate one possible scenario that combines the use of the Web and print. Specifically, we consider the scenario where a small- or medium-sized business (SMB) has an existing web site from which they wish to pull content to create a print piece. Our assumption is that the web site was developed by a professional designer, working in conjunction with the business owner or marketing team, and that it contains a rich assembly of content that is presented in an aesthetically pleasing manner. Our goal is to understand the process that a designer would follow to create an effective and aesthetically pleasing print piece. We are particularly interested to understand the choices made by the designer with respect to placement and size of the text and graphic elements on the page. Toward this end, we conducted an experiment in which professional designers worked with SMBs to create print pieces from their respective web pages. In this paper, we report our findings from this experiment, and examine the underlying conclusions regarding the resulting document aesthetics in the context of the existing design, and engineering and computer science literatures that address this topic

Segmenting The Web 2.0 Market: Behavioural And Usage Patterns Of Social Web Consumers

NARCIS (Netherlands)

Lorenzo Romero, Carlota; Constantinides, Efthymios; Alarcon-del-Amo, Maria-del-Carmen

2010-01-01

The evolution of the commercial Internet to the current phase, commonly called Web 2.0 (or Social Web) has firmly positioned the web not only as a commercial but also as a social communication platform: an online environment facilitating peer-to-peer interaction, socialization, co-operation and

Advanced web services

CERN Document Server

Bouguettaya, Athman; Daniel, Florian

2013-01-01

Web services and Service-Oriented Computing (SOC) have become thriving areas of academic research, joint university/industry research projects, and novel IT products on the market. SOC is the computing paradigm that uses Web services as building blocks for the engineering of composite, distributed applications out of the reusable application logic encapsulated by Web services. Web services could be considered the best-known and most standardized technology in use today for distributed computing over the Internet. This book is the second installment of a two-book collection covering the state-o

PRACTICAL MODEL OF STRATEGIC MARKETING PLAN FOR MICRO AND SMALL TRANSFORMATION COMPANIES IN LAGOS DE MORENO, JALISCO

Directory of Open Access Journals (Sweden)

Edith Ariadna Lozano-González

2017-07-01

Full Text Available A plan is designed to increase reaction capacity and leads the manager to a more in-depth knowledge of the company's own reality. The strategic marketing plan has as its fundamental purpose to express clearly and systematically the variables chosen by the company, these variants must be translated into decisions and programs of actions. The designed model is pragmatic, simple and adaptable for micro and small transformation companies that initiate in the strategic marketing planning, with the purpose of habituating them in planning and to increase the reaction capacity that favors their commercial life. This model is based on a documentary research that collects and analyzes the different processes of strategic marketing planning by different authors, developing a methodology for the micro and small entrepreneur. The model is a sheet that describes the points on which a micro and small transformation company identifies opportunity areas based on information feedback generated from the internal microenvironment and external macroenvironment. The sheet is a design inspired by the CANVAS business model that covers six areas that reflects the logic of a strategic planning process based on the marketing mix.

US HPWH Market Transformation: Where We've Been and Where to Go Next

Energy Technology Data Exchange (ETDEWEB)

Butzbaugh, Joshua B.; Sandahl, Linda J.; Baechler, Michael C.

2018-01-18

Water heating is the second largest energy end use in the U.S. residential sector, accounting for approximately 17% of U.S. residential energy consumption. Heat pump water heaters (HPWH) consume 60% less energy than conventional electric-resistance water heaters. However, HPWHs presently make up just 1% of all electric water heaters sold in the residential sector. If market penetration doesn’t increase, there is a possibility that major water heater manufacturers will decrease investment in their HPWH product lines and eventually discontinue their HPWH models. Both market barriers and technology limitations have prevented market adoption in the past. However, through cooperation between manufacturers and the energy efficiency community, technological barriers have decreased in importance. The U.S. Department of Energy (DOE), in partnership with National Laboratories, industry, and the energy efficiency community, is undertaking a national initiative with the intent to increase U.S. market penetration of HPWHs. This paper will serve as an important historical reference on HPWH commercialization and market transformation efforts in the U.S., as well as provide a detailed analysis of market opportunities and offer next steps via DOE’s national initiative.

Quantifying the web browser ecosystem

Science.gov (United States)

Ferdman, Sela; Minkov, Einat; Gefen, David

2017-01-01

Contrary to the assumption that web browsers are designed to support the user, an examination of a 900,000 distinct PCs shows that web browsers comprise a complex ecosystem with millions of addons collaborating and competing with each other. It is possible for addons to “sneak in” through third party installations or to get “kicked out” by their competitors without user involvement. This study examines that ecosystem quantitatively by constructing a large-scale graph with nodes corresponding to users, addons, and words (terms) that describe addon functionality. Analyzing addon interactions at user level using the Personalized PageRank (PPR) random walk measure shows that the graph demonstrates ecological resilience. Adapting the PPR model to analyzing the browser ecosystem at the level of addon manufacturer, the study shows that some addon companies are in symbiosis and others clash with each other as shown by analyzing the behavior of 18 prominent addon manufacturers. Results may herald insight on how other evolving internet ecosystems may behave, and suggest a methodology for measuring this behavior. Specifically, applying such a methodology could transform the addon market. PMID:28644833

Vaping versus JUULing: how the extraordinary growth and marketing of JUUL transformed the US retail e-cigarette market.

Science.gov (United States)

Huang, Jidong; Duan, Zongshuan; Kwok, Julian; Binns, Steven; Vera, Lisa E; Kim, Yoonsang; Szczypka, Glen; Emery, Sherry L

2018-05-31

While national surveys showed declines in e-cigarette use in the USA between 2015 and 2016, recent reports indicate that JUUL, a sleekly designed e-cigarette that looks like a USB drive, is increasingly being used by youth and young adults. However, the extent of JUUL's growth and its marketing strategy have not been systematically examined. A variety of data sources were used to examine JUUL retail sales in the USA and its marketing and promotion. Retail store scanner data were used to capture the retail sales of JUUL and other major e-cigarette brands for the period 2011-2017. A list of JUUL-related keywords was used to identify JUUL-related tweets on Twitter; to identify JUUL-related posts, hashtags and accounts on Instagram and to identify JUUL-related videos on YouTube. In the short 3-year period 2015-2017, JUUL has transformed from a little-known brand with minimum sales into the largest retail e-cigarette brand in the USA, lifting sales of the entire e-cigarette category. Its US$150 million retail sales in the last quarter of 2017 accounted for about 40% of e-cigarette retail market share. While marketing expenditures for JUUL were moderate, the sales growth of JUUL was accompanied by a variety of innovative, engaging and wide-reaching campaigns on Twitter, Instagram and YouTube, conducted by JUUL and its affiliated marketers. The discrepancies between e-cigarette sales data and the prevalence of e-cigarette use from surveys highlight the challenges in tracking and understanding the use of new and emerging tobacco products. In a rapidly changing media environment, where successful and influential marketing campaigns can be conducted on social media at little cost, marketing expenditures alone may not fully capture the influence, reach and engagement of tobacco marketing. © Article author(s) (or their employer(s) unless otherwise stated in the text of the article) 2018. All rights reserved. No commercial use is permitted unless otherwise expressly granted.

Evaluación de los sitios web de los hoteles e implicaciones para la gestión del marketing Hotelero

OpenAIRE

Schmidt, Serje

2006-01-01

En toda la historia del Marketing, no ha habido ninguna revolución tan impactante como la de Internet. Se comercializan en la Web productos cuya compra es basada en informaciones(productos fácilmente estandardizados), cuya distribución puede ser hecha por la Web, los que se puede añadir valor en relación a otras medias y, claro, aquellos productos cuyos clientes potenciales tienen acceso a la Internet; o sea, características típicas de la industria turística.Hoteles que hacia mucho tiempo com...

Chemical Transformation Simulator

Science.gov (United States)

The Chemical Transformation Simulator (CTS) is a web-based, high-throughput screening tool that automates the calculation and collection of physicochemical properties for an organic chemical of interest and its predicted products resulting from transformations in environmental sy...

Security cost analysis in electricity markets based on voltage security criteria and Web-based implementation

International Nuclear Information System (INIS)

Chen, H.

2003-01-01

This paper presents an efficient and transparent method for electricity market operators to analyze transaction security costs and to quantify the correlation between market operation and power system operation. Rescheduling and take-risk strategies were proposed and discussed with reference to transaction impact computations, thermal and voltage limits and voltage stability criteria. The rescheduling method is associated with an iterative generation dispatch or load curtailment approach to minimize the amount of rescheduling. The take-risk method considered operating risks to facilitate transactions. The SATC concept was also proposed to accurately evaluate transmission congestion. The impact of transaction was calculated using a new sensitivity formula to find the most effective rescheduling direction and the most effective cost distribution. A new pricing method called Nodal Congestion Price was also proposed to determine proper price signals. The paper also presents an Artificial Neural Network (ANN) based short term load forecasting method that considers the effect of price on the load. A web-based prototype was implemented to allow all market participants access to the proposed analysis and pricing techniques. Several case studies have validated the effectiveness of the proposed method which would help independent system operators in determining congestion prices, coordinate transactions and make profitable market decisions

Web Security, Privacy & Commerce

CERN Document Server

Garfinkel, Simson

2011-01-01

Since the first edition of this classic reference was published, World Wide Web use has exploded and e-commerce has become a daily part of business and personal life. As Web use has grown, so have the threats to our security and privacy--from credit card fraud to routine invasions of privacy by marketers to web site defacements to attacks that shut down popular web sites. Web Security, Privacy & Commerce goes behind the headlines, examines the major security risks facing us today, and explains how we can minimize them. It describes risks for Windows and Unix, Microsoft Internet Exp

Internet and Surveillance The Challenges of Web 2.0 and Social Media

CERN Document Server

Fuchs, Christian; Albrechtslund, Anders; Sandoval, Marisol

2012-01-01

The Internet has been transformed in the past years from a system primarily oriented on information provision into a medium for communication and community-building. The notion of "Web 2.0", social software, and social networking sites such as Facebook, Twitter and MySpace have emerged in this context. With such platforms comes the massive provision and storage of personal data that are systematically evaluated, marketed, and used for targeting users with advertising. In a world of global economic competition, economic crisis, and fear of terrorism after 9/11, both corporations and state insti

[Improving vaccination social marketing by monitoring the web].

Science.gov (United States)

Ferro, A; Bonanni, P; Castiglia, P; Montante, A; Colucci, M; Miotto, S; Siddu, A; Murrone, L; Baldo, V

2014-01-01

Immunisation is one of the most important and cost- effective interventions in Public Health because of their significant positive impact on population health.However, since Jenner's discovery there always been a lively debate between supporters and opponents of vaccination; Today the antivaccination movement spreads its message mostly on the web, disseminating inaccurate data through blogs and forums, increasing vaccine rejection.In this context, the Società Italiana di Igiene (SItI) created a web project in order to fight the misinformation on the web regarding vaccinations, through a series of information tools, including scientific articles, educational information, video and multimedia presentations The web portal (http://www.vaccinarsi.org) was published in May 2013 and now is already available over one hundred web pages related to vaccinations Recently a Forum, a periodic newsletter and a Twitter page have been created. There has been an average of 10,000 hits per month. Currently our users are mostly healthcare professionals. The visibility of the site is very good and it currently ranks first in the Google's search engine, taping the word "vaccinarsi" The results of the first four months of activity are extremely encouraging and show the importance of this project; furthermore the application for quality certification by independent international Organizations has been submitted.

Intermediaries in agro-food networks in Turkey: How middlemen respond to transforming food market structures

Directory of Open Access Journals (Sweden)

Appel, Alexandra

2014-09-01

Full Text Available Traditional wholesale intermediaries in the fresh fruit and vegetable segment tend to get expendable in markets with an increasing demand for traceability and for the fulfilment of quality and hygiene standards. The demand for these specifications is usually induced by transnational retail corporations that enter new market environments. This is also the case for Turkey, where since 2010 trade with fresh fruit and vegetable products can be conducted outside wholesale markets. Dualistic structures in accordance with socio-economic realities have emerged and the reactions of intermediaries towards these transformations vary between strategies of resilience and reworking. Therefore completely new purchasing channels emerge, whereby at the same time long-established trading patterns remain important to supply all groups of the society. This article is based on interviews conducted in Turkey.

Citizen Science and the Modern Web

CERN Multimedia

CERN. Geneva

2014-01-01

Beginning as a research project to help scientists communicate, the Web has transformed into a ubiquitous medium. As the sciences continue to transform, new techniques are needed to analyze the vast amounts of data being produced by large experiments. The advent of the Sloan Digital Sky Survey increased throughput of astronomical data, giving rise to Citizen Science projects such as Galaxy Zoo. The Web is no longer exclusively used by researchers, but rather, a place where anyone can share information, or even, partake in citizen science projects. As the Web continues to evolve, new and open technologies enable web applications to become more sophisticated. Scientific toolsets may now target the Web as a platform, opening an application to a wider audience, and potentially citizen scientists. With the latest browser technologies, scientific data may be consumed and visualized, opening the browser as a new platform for scientific analysis.

The 4s web-marketing mix model

OpenAIRE

Constantinides, Efthymios

2002-01-01

This paper reviews the criticism on the 4Ps Marketing Mix framework, the most popular tool of traditional marketing management, and categorizes the main objections of using the model as the foundation of physical marketing. It argues that applying the traditional approach, based on the 4Ps paradigm, is also a poor choice in the case of virtual marketing and identifies two main limitations of the framework in online environments: the drastically diminished role of the Ps and the lack of any st...

Tobacco-prevention messages online: social marketing via the Web.

Science.gov (United States)

Lin, Carolyn A; Hullman, Gwen A

2005-01-01

Antitobacco groups have joined millions of other commercial or noncommercial entities in developing a presence on the Web. These groups primarily represent the following different sponsorship categories: grassroots, medical, government, and corporate. To obtain a better understanding of the strengths and weaknesses in the message design of antitobacco Web sites, this project analyzed 100 antitobacco Web sites ranging across these four sponsorship categories. The results show that the tobacco industry sites posted just enough antismoking information to appease the antismoking publics. Medical organizations designed their Web sites as specialty sites and offered mostly scientific information. While the government sites resembled a clearinghouse for antitobacco related information, the grassroots sites represented the true advocacy outlets. In general, the industry sites provided the weakest persuasive messages and medical sites fared only slightly better. Government and grassroots sites rated most highly in presenting their antitobacco campaign messages on the Web.

When brands come to life: experimental research on the vividness effect of Virtual Reality in transformational marketing communications

OpenAIRE

Van Kerrebroeck, Helena; Brengman, Malaika; Willems, Kim

2017-01-01

Mobile Virtual Reality provides a gateway for marketers to innovatively reach consumers. This study examines the impact of Virtual Reality in the context of transformational brand experience appeals, focussing specifically on the determining role of vividness. A three-dimensional conceptual framework is presented, offering a systematic review of the literature on vividness effects in marketing communications, revealing the major gap that most available studies only focus on informational mess...

The 4s web-marketing mix model

NARCIS (Netherlands)

Constantinides, Efthymios

2002-01-01

This paper reviews the criticism on the 4Ps Marketing Mix framework, the most popular tool of traditional marketing management, and categorizes the main objections of using the model as the foundation of physical marketing. It argues that applying the traditional approach, based on the 4Ps paradigm,

Web-based Factors Affecting Online Purchasing Behaviour

Science.gov (United States)

Ariff, Mohd Shoki Md; Sze Yan, Ng; Zakuan, Norhayati; Zaidi Bahari, Ahamad; Jusoh, Ahmad

2013-06-01

The growing use of internet and online purchasing among young consumers in Malaysia provides a huge prospect in e-commerce market, specifically for B2C segment. In this market, if E-marketers know the web-based factors affecting online buyers' behaviour, and the effect of these factors on behaviour of online consumers, then they can develop their marketing strategies to convert potential customers into active one, while retaining existing online customers. Review of previous studies related to the online purchasing behaviour in B2C market has point out that the conceptualization and empirical validation of the online purchasing behaviour of Information and Communication Technology (ICT) literate users, or ICT professional, in Malaysia has not been clearly addressed. This paper focuses on (i) web-based factors which online buyers (ICT professional) keep in mind while shopping online; and (ii) the effect of web-based factors on online purchasing behaviour. Based on the extensive literature review, a conceptual framework of 24 items of five factors was constructed to determine web-based factors affecting online purchasing behaviour of ICT professional. Analysis of data was performed based on the 310 questionnaires, which were collected using a stratified random sampling method, from ICT undergraduate students in a public university in Malaysia. The Exploratory factor analysis performed showed that five factors affecting online purchase behaviour are Information Quality, Fulfilment/Reliability/Customer Service, Website Design, Quick and Details, and Privacy/Security. The result of Multiple Regression Analysis indicated that Information Quality, Quick and Details, and Privacy/Security affect positively online purchase behaviour. The results provide a usable model for measuring web-based factors affecting buyers' online purchase behaviour in B2C market, as well as for online shopping companies to focus on the factors that will increase customers' online purchase.

Web-based Factors Affecting Online Purchasing Behaviour

International Nuclear Information System (INIS)

Ariff, Mohd Shoki Md; Yan, Ng Sze; Zakuan, Norhayati; Bahari, Ahamad Zaidi; Jusoh, Ahmad

2013-01-01

The growing use of internet and online purchasing among young consumers in Malaysia provides a huge prospect in e-commerce market, specifically for B2C segment. In this market, if E-marketers know the web-based factors affecting online buyers' behaviour, and the effect of these factors on behaviour of online consumers, then they can develop their marketing strategies to convert potential customers into active one, while retaining existing online customers. Review of previous studies related to the online purchasing behaviour in B2C market has point out that the conceptualization and empirical validation of the online purchasing behaviour of Information and Communication Technology (ICT) literate users, or ICT professional, in Malaysia has not been clearly addressed. This paper focuses on (i) web-based factors which online buyers (ICT professional) keep in mind while shopping online; and (ii) the effect of web-based factors on online purchasing behaviour. Based on the extensive literature review, a conceptual framework of 24 items of five factors was constructed to determine web-based factors affecting online purchasing behaviour of ICT professional. Analysis of data was performed based on the 310 questionnaires, which were collected using a stratified random sampling method, from ICT undergraduate students in a public university in Malaysia. The Exploratory factor analysis performed showed that five factors affecting online purchase behaviour are Information Quality, Fulfilment/Reliability/Customer Service, Website Design, Quick and Details, and Privacy/Security. The result of Multiple Regression Analysis indicated that Information Quality, Quick and Details, and Privacy/Security affect positively online purchase behaviour. The results provide a usable model for measuring web-based factors affecting buyers' online purchase behaviour in B2C market, as well as for online shopping companies to focus on the factors that will increase customers' online purchase.

Typography of web design

OpenAIRE

Uhlířová, Martina

2016-01-01

Typography is one of the most important elements of web design and marketing. Good typography makes web design more appealing, which is important for readers in evaluating titles and the quality of text. The aim of this thesis is to provide a characterization of good and bad typography. I will use this characterization to identify modern typographical trends in a digital background....

A New Development in Online Marketing: Introducing Digital Inbound Marketing

Directory of Open Access Journals (Sweden)

Alin OPREANA

2015-08-01

Full Text Available Particularly in online settings, marketing is undergoing a transformation. Online business can no longer rely on traditional marketing tactics and campaigns to attract, retain and expand consumers because there is a transformation in how people interact with brands and companies, how they shop and buy in online and offline settings. Traditional marketing is no longer a viable option because it focuses on pushing a message out. In online business framework, a new marketing development has arisen, namely digital inbound marketing. This new marketing type is focused on attracting valuable consumers (potential, existing, or aspirational that choose to interact with a particular company that provides them with something useful. In this paper, we propose a definition for digital inbound marketing and examine the online strategies associated with this concept: brand-focused marketing communications, content marketing, social media marketing, and search engine optimization.

Get noticed and stay relevant to web users!

Directory of Open Access Journals (Sweden)

Tania Grove

2004-12-01

Full Text Available The study is based on the question why people visit some websites numerous times and other web sites only once. The problem for companies that decide to make use of the web as a marketing tool is not just how to get connected to the web, but getting noticed and staying relevant to its clients and potential clients. The main objective of this study was thus to investigate what influence people to return to a web site and what are their requirements from web sites. These answers will show how companies can ensure that people notice their websites, how they can be influenced to connect to their web sites and how these companies can retain the people connecting to their web sites as customers with diverse needs. This information will enable companies to develop and customise applicable strategies for their web sites to satisfy the needs of their target markets. The analysis of the responses showed that most of the respondents are not using the web to purchase items; that customer preferences vary and that the web is more effective than traditional media on certain variables.

PENGEMBANGAN TERMINAL AGRIBISNIS VIRTUAL BERBASIS WEB

Directory of Open Access Journals (Sweden)

Arif Imam Suroso

2011-08-01

Full Text Available Normal 0 false false false MicrosoftInternetExplorer4 This study was conducted to develop the prototype of web based virtual agribusiness center as an instrument to increase the scope of marketing channel of agribusiness products in Indonesia.  Using web engineering approach, this virtual agribusiness center information which conceptually has the same role as wholesaler marketing center was developed and tested using one month data of fruits and vegetables prices in traditonal market. There are tree main components of the system: catalog online, cart, and order tracking.  To ensure the quality of the system, the system was tested using Pressman approach and evaluation was done based on its functionality, usability, and reliability . 

Using web 2.0 for health information

CERN Document Server

Younger, Paula

2011-01-01

Since it was first formally described in 2004, what is known as Web 2.0 has affected every library and information sector. Web 2.0 has tremendous potential to transform health information delivery. This book offers a cohesive overview of how Web 2.0 is changing health and medical information work.

Programming the Mobile Web

CERN Document Server

Firtman, Maximiliano

2010-01-01

Today's market for mobile apps goes beyond the iPhone to include BlackBerry, Nokia, Windows Phone, and smartphones powered by Android, webOS, and other platforms. If you're an experienced web developer, this book shows you how to build a standard app core that you can extend to work with specific devices. You'll learn the particulars and pitfalls of building mobile apps with HTML, CSS, and other standard web tools. You'll also explore platform variations, finicky mobile browsers, Ajax design patterns for mobile, and much more. Before you know it, you'll be able to create mashups using Web 2.

Collaborative web hosting challenges and research directions

CERN Document Server

Ahmed, Reaz

2014-01-01

This brief presents a peer-to-peer (P2P) web-hosting infrastructure (named pWeb) that can transform networked, home-entertainment devices into lightweight collaborating Web servers for persistently storing and serving multimedia and web content. The issues addressed include ensuring content availability, Plexus routing and indexing, naming schemes, web ID, collaborative web search, network architecture and content indexing. In pWeb, user-generated voluminous multimedia content is proactively uploaded to a nearby network location (preferably within the same LAN or at least, within the same ISP)

Power-law behaviour evaluation from foreign exchange market data using a wavelet transform method

Science.gov (United States)

Wei, H. L.; Billings, S. A.

2009-09-01

Numerous studies in the literature have shown that the dynamics of many time series including observations in foreign exchange markets exhibit scaling behaviours. A simple new statistical approach, derived from the concept of the continuous wavelet transform correlation function (WTCF), is proposed for the evaluation of power-law properties from observed data. The new method reveals that foreign exchange rates obey power-laws and thus belong to the class of self-similarity processes.

Power-law behaviour evaluation from foreign exchange market data using a wavelet transform method

Energy Technology Data Exchange (ETDEWEB)

Wei, H.L., E-mail: w.hualiang@sheffield.ac.u [Department of Automatic Control and Systems Engineering, the University of Sheffield, Mappin Street, Sheffield, S1 3JD (United Kingdom); Billings, S.A., E-mail: s.billings@sheffield.ac.u [Department of Automatic Control and Systems Engineering, the University of Sheffield, Mappin Street, Sheffield, S1 3JD (United Kingdom)

2009-09-07

Numerous studies in the literature have shown that the dynamics of many time series including observations in foreign exchange markets exhibit scaling behaviours. A simple new statistical approach, derived from the concept of the continuous wavelet transform correlation function (WTCF), is proposed for the evaluation of power-law properties from observed data. The new method reveals that foreign exchange rates obey power-laws and thus belong to the class of self-similarity processes.

Power-law behaviour evaluation from foreign exchange market data using a wavelet transform method

International Nuclear Information System (INIS)

Wei, H.L.; Billings, S.A.

2009-01-01

Numerous studies in the literature have shown that the dynamics of many time series including observations in foreign exchange markets exhibit scaling behaviours. A simple new statistical approach, derived from the concept of the continuous wavelet transform correlation function (WTCF), is proposed for the evaluation of power-law properties from observed data. The new method reveals that foreign exchange rates obey power-laws and thus belong to the class of self-similarity processes.

Towards Second and Third Generation Web-Based Multimedia

NARCIS (Netherlands)

J.R. van Ossenbruggen (Jacco); J.P.T.M. Geurts (Joost); F.J. Cornelissen; L. Rutledge (Lloyd); L. Hardman (Lynda)

2001-01-01

textabstractFirst generation Web-content encodes information in handwritten (HTML) Web pages. Second generation Web content generates HTML pages on demand, e.g. by filling in templates with content retrieved dynamically from a database or transformation of structured documents using style sheets

A market on both "sides" of the law: The use of the hidden web for the sale of new psychoactive substances.

Science.gov (United States)

Wadsworth, Elle; Drummond, Colin; Kimergård, Andreas; Deluca, Paolo

2017-05-01

The hidden Web is used for the anonymous sale of drugs, and with the UK Psychoactive Substances Act, 2016, implemented on May 26th 2016; it could increase as a platform for obtaining new psychoactive substances (NPS). This study aims to describe the NPS market on the visible and hidden Web preban, and assess whether the hidden Web is a likely place for the sale of NPS postban. Data collection of 113 online shops took place in October 2015. Data collection of 22 cryptomarkets took place every 2 months from October 2015 to 2016 as part of the CASSANDRA project. All online shops with a UK domain location sold NPS that were uncontrolled by the UK Misuse of Drugs Act, 1971, and closed after the ban. Of the cryptomarkets analysed, the total number of vendors selling NPS, number of substances, and listings advertised, all increased over the year. The majority of the NPS advertised on the hidden Web were phenethylamines and cathinones, yet the majority of uncontrolled NPS were synthetic cannabinoids. Vendors selling and availability of NPS increased over the 12 months of data collection. Potential displacement from the visible Web to hidden Web should be taken into consideration. Copyright © 2017 John Wiley & Sons, Ltd.

Retail markets. Electricity and natural gas retail markets Observatory 2. Quarter 2014

International Nuclear Information System (INIS)

2014-06-01

The retail markets Observatory aims to provide general monitoring indicators of electricity and natural gas retail markets in France. This Observatory is updated on a Quarterly basis and published on CRE's web site (www.cre.fr). The first part of the report summarises the highlights of the electricity market (situation, market shares, suppliers, sales, dynamic analysis, regulated prices). The natural gas market is detailed in the second part

Retail markets. Electricity and natural gas retail markets Observatory 1. Quarter 2015

International Nuclear Information System (INIS)

2015-03-01

The retail markets Observatory aims to provide general monitoring indicators of electricity and natural gas retail markets in France. This Observatory is updated on a Quarterly basis and published on CRE's web site (www.cre.fr). The first part of the report summarises the highlights of the electricity market (situation, market shares, suppliers, sales, dynamic analysis, regulated prices). The natural gas market is detailed in the second part

Retail markets. Electricity and natural gas retail markets Observatory 3. Quarter 2015

International Nuclear Information System (INIS)

2015-09-01

The retail markets Observatory aims to provide general monitoring indicators of electricity and natural gas retail markets in France. This Observatory is updated on a Quarterly basis and published on CRE's web site (www.cre.fr). The first part of the report summarises the highlights of the electricity market (situation, market shares, suppliers, sales, dynamic analysis, regulated prices). The natural gas market is detailed in the second part

Retail markets. Electricity and natural gas retail markets Observatory 4. Quarter 2015

International Nuclear Information System (INIS)

2015-12-01

The retail markets Observatory aims to provide general monitoring indicators of electricity and natural gas retail markets in France. This Observatory is updated on a Quarterly basis and published on CRE's web site (www.cre.fr). The first part of the report summarises the highlights of the electricity market (situation, market shares, suppliers, sales, dynamic analysis, regulated prices). The natural gas market is detailed in the second part

Retail markets. Electricity and natural gas retail markets Observatory 1. Quarter 2016

International Nuclear Information System (INIS)

2016-03-01

The retail markets Observatory aims to provide general monitoring indicators of electricity and natural gas retail markets in France. This Observatory is updated on a Quarterly basis and published on CRE's web site (www.cre.fr). The first part of the report summarises the highlights of the electricity market (situation, market shares, suppliers, sales, dynamic analysis, regulated prices). The natural gas market is detailed in the second part

Retail markets. Electricity and natural gas retail markets Observatory 2. Quarter 2015

International Nuclear Information System (INIS)

2015-06-01

The retail markets Observatory aims to provide general monitoring indicators of electricity and natural gas retail markets in France. This Observatory is updated on a Quarterly basis and published on CRE's web site (www.cre.fr). The first part of the report summarises the highlights of the electricity market (situation, market shares, suppliers, sales, dynamic analysis, regulated prices). The natural gas market is detailed in the second part

Retail markets. Electricity and natural gas retail markets Observatory 4. Quarter 2013

International Nuclear Information System (INIS)

2013-12-01

The retail markets Observatory aims to provide general monitoring indicators of electricity and natural gas retail markets in France. This Observatory is updated on a Quarterly basis and published on CRE's web site (www.cre.fr). The first part of the report summarises the highlights of the electricity market (situation, market shares, suppliers, sales, dynamic analysis, regulated prices). The natural gas market is detailed in the second part

Retail markets. Electricity and natural gas retail markets Observatory 1. Quarter 2014

International Nuclear Information System (INIS)

2014-03-01

The retail markets Observatory aims to provide general monitoring indicators of electricity and natural gas retail markets in France. This Observatory is updated on a Quarterly basis and published on CRE's web site (www.cre.fr). The first part of the report summarises the highlights of the electricity market (situation, market shares, suppliers, sales, dynamic analysis, regulated prices). The natural gas market is detailed in the second part

Retail markets. Electricity and natural gas retail markets Observatory 3. Quarter 2014

International Nuclear Information System (INIS)

2014-09-01

The retail markets Observatory aims to provide general monitoring indicators of electricity and natural gas retail markets in France. This Observatory is updated on a Quarterly basis and published on CRE's web site (www.cre.fr). The first part of the report summarises the highlights of the electricity market (situation, market shares, suppliers, sales, dynamic analysis, regulated prices). The natural gas market is detailed in the second part

Retail markets. Electricity and natural gas retail markets Observatory 3. Quarter 2013

International Nuclear Information System (INIS)

2013-09-01

The retail markets Observatory aims to provide general monitoring indicators of electricity and natural gas retail markets in France. This Observatory is updated on a Quarterly basis and published on CRE's web site (www.cre.fr). The first part of the report summarises the highlights of the electricity market (situation, market shares, suppliers, sales, dynamic analysis, regulated prices). The natural gas market is detailed in the second part

Retail markets. Electricity and natural gas retail markets Observatory 4. Quarter 2014

International Nuclear Information System (INIS)

2014-12-01

The retail markets Observatory aims to provide general monitoring indicators of electricity and natural gas retail markets in France. This Observatory is updated on a Quarterly basis and published on CRE's web site (www.cre.fr). The first part of the report summarises the highlights of the electricity market (situation, market shares, suppliers, sales, dynamic analysis, regulated prices). The natural gas market is detailed in the second part

Personalized Metaheuristic Clustering Onto Web Documents

Institute of Scientific and Technical Information of China (English)

Wookey Lee

2004-01-01

Optimal clustering for the web documents is known to complicated cornbinatorial Optimization problem and it is hard to develop a generally applicable oplimal algorithm. An accelerated simuIated arlneaIing aIgorithm is developed for automatic web document classification. The web document classification problem is addressed as the problem of best describing a match between a web query and a hypothesized web object. The normalized term frequency and inverse document frequency coefficient is used as a measure of the match. Test beds are generated on - line during the search by transforming model web sites. As a result, web sites can be clustered optimally in terms of keyword vectofs of corresponding web documents.

Marketing 2.0: A new marketing strategy

OpenAIRE

Consoli, Domenico; Musso, Fabio

2010-01-01

The advent of Web 2.0 and its collaborative tools (forums, chat, blogs, wikis) simplified the interaction among various business subjects (company, customers, suppliers). A new model of Enterprise 2.0 communicates interactively with all stakeholders, cooperate with them, listen, create, share and capitalize knowledge. Web 2.0 enhances customer relationships and supports, fully, developments in the field of marketing: from advertisement to participation, from social networking to mobile comm...

Procurement for market transformation for energy-efficient products. A study under the SAVE-programme[SAVE = Specific Actions for Vigorous Energy Efficiency

Energy Technology Data Exchange (ETDEWEB)

NONE

1998-07-01

This report summarises the findings from the SAVE study, 'Procurement for Market Transformation for Energy Efficient Products', focusing on the possibility of executing co-operative procurement activities at the European level. The conclusions are based upon findings from 36 market studies carried out in nine European countries regarding four different products: induction motors, solar-energy systems for water heating, office lighting systems, and combined fridge-freezers, as well as practical experience from about 30 procurements carried out by NUTEK in Sweden, and the experience of the IEA DSM Implementing agreement annex III 'Co-operative Procurement of Innovative Technologies'. The study concludes that co-operative procurement is a promising instrument for consideration in combination with other instruments for future energy-efficiency policy at the EU level. By seeking to transform the European market in its totality, the current prevailing differences between national markets can be softened contributing to the completion of a single European market and providing a basis for a more integrated market transformation approach. However, carrying out the process at the EU level is complex and it therefore needs careful designing in order to be successful. A main barrier to measures of this kind being implemented is the lack of experience, and therefore trust in the process as such, which is why further practical experience on both a national and international level is needed. To encourage member states to participate and co-operate whatever the form chosen, the study suggests that concrete and active support from the Commission is an important signalling effect, since the importance of energy efficiency on the political agenda differs considerably between countries that, furthermore, are more or less flexible when it comes to adopting new policy instruments.

Silicon web process development

Science.gov (United States)

Duncan, C. S.; Seidensticker, R. G.; Mchugh, J. P.; Skutch, M. E.; Driggers, J. M.; Hopkins, R. H.

1981-01-01

The silicon web process takes advantage of natural crystallographic stabilizing forces to grow long, thin single crystal ribbons directly from liquid silicon. The ribbon, or web, is formed by the solidification of a liquid film supported by surface tension between two silicon filaments, called dendrites, which border the edges of the growing strip. The ribbon can be propagated indefinitely by replenishing the liquid silicon as it is transformed to crystal. The dendritic web process has several advantages for achieving low cost, high efficiency solar cells. These advantages are discussed.

Cultural resources, local products and technological innovations: a possible web marketing model to support of the Val di Noto’s development

Directory of Open Access Journals (Sweden)

Luisa Sturiale

2016-01-01

Full Text Available The Val di Noto is an area characterized by historical, cultural, architectural and urban heritage that belonging to the WHL, but also, by other highly qualified resources of the environmental, agricultural, social and political-institutional type.An strategic planning approach may help to create a coordinated and sustainable development for all the territorial components and, therefore, may generate a sustainable socioeconomic development. In particular, in the era of globalization, the territorial marketing has a new field of action, the internet marketspace, and new tools to support the marketing actions by the Information and Communication Technologies (ICTs. The study proposes a methodological approach to analyze the efficiency of the web marketing in the Management Plan of the area.

Alasan dan Langkah Pembangunan Bisnis Berbasis Web

Directory of Open Access Journals (Sweden)

Idris Gautama

2003-03-01

Full Text Available This paper starts with the explanation of e-Commerce, e-Business, types of business, and taxonomy of business models. This paper also explains why starting web-based business from scratch is easier than to transform brick and mortal business to web-based/internet business. Then step-by-step creating web-based business will be explained.

Smart work: The transformation of the labour market due to the fourth industrial revolution (I4.0

Directory of Open Access Journals (Sweden)

Birgit Eberhard

2017-09-01

Full Text Available Purpose - This article explores how the fourth industrial revolution is transforming the labour market by demanding new professional skills and by digitalizing jobs done by the human resources of companies. A further aim is to postulate on new professions which will, in the future, be in high demand and the skills that will be required to fulfill those job non-robotized profiles. Design/methodology/approach: The proposed methodology is, firstly, an analysis of the impact of digitalization on the labor market in those economies experiencing the digital revolution. Secondly, an expert survey of university professors is conducted and curricula of universities are evaluated in order to analyze if higher education institutions are aware of future digital trends and what measures and teaching methods professors use to prepare their students to encounter these trends. Findings: Based on the results, future jobs of highly demand will be described, as will the skill sets needed to fulfill those jobs. Furthermore, a call of action to the higher education sector will be made to encourage universities to prepare future graduates for a new labor market reality. Research limitations/implications: The results of the research are expected to serve as a reflection on how the digital revolution is transforming the labor market and how universities can support students in order to enhance their employability. Conversely, an analysis of jobs that are expected to be in demand in the near future – new occupations will appear and some will slowly disappear as they become automated – will encourage students to better prepare themselves for their professional careers and give them a clearer perspective about the labor market they will work in, upon completion of their education. Originality/value: The skills portfolio, introduced by the authors of the present article, shall support universities and professors with future adaptions.

E-Marketing- A Global Perspective

OpenAIRE

Parminder Kaur; Dr. Ashutosh Pathak

2015-01-01

E-commerce provides the capability of buying and selling products, information and services on the Internet and other online environments . E-Marketing is also known as web marketing , Online marketing and internet marketing. E- Marketing is a management process . The aim of e-marketing is marketing is establish maintain and long-term relationship with customers. Online Marketing includes identify unmet needs, producing products and services to meet those need and pricing, distrib...

Farmers' Market Manager's Level of Communication and Influence on Electronic Benefits Transfer (EBT) Adoption at Midwest Farmers' Markets.

Science.gov (United States)

Hasin, Afroza; Smith, Sylvia

2018-01-01

To understand market managers' level of communication and use of technology that might influence decision to adopt Electronic Benefits Transfer (EBT) at farmers' markets. Cross-sectional study using the Theory of Diffusion of Innovation. Electronic survey administered in midwest states of Illinois, Michigan, and Wisconsin. Farmers' market managers in Illinois, Michigan, and Wisconsin. Information on EBT adoption, market managers' communication, and technology use. Binary logistic regression analysis with EBT adoption as the dependent variable and frequency of technology use, partnership with organizations, farmers' market association (FMA) membership, Facebook page and Web site for the market, and primary source of information as independent variables. Chi-square tests and ANOVA were used to compare states and adopter categories. Logistic regression results showed that the odds of adopting EBT was 7.5 times higher for markets that had partnership with other organizations. Compared with non-adopters, a significantly greater number of early adopters had partnership, FMA membership, and a Facebook page and Web site for market, and reported to a board of directors. Markets that had partnership, FMA membership, a Facebook page and Web site, and mandatory reporting to a board of directors were important factors that influenced EBT adoption at midwest farmers' markets. Copyright © 2017 Society for Nutrition Education and Behavior. Published by Elsevier Inc. All rights reserved.

From institutional segmentation to market fragmentation: Institutional transformation and the shifting stratification order in urban China.

Science.gov (United States)

Zhao, Wei; Zhou, Xueguang

2017-03-01

Focusing on the changing roles of organizations, this study develops an institutional framework to examine the shifting stratification order since the mid-1990s in urban China. We argue that, after the mid-1990s, the Chinese state led a dual process of institutional transformation. On the one hand, the state dismantled the socialist redistributive system and broke down institutional segmentation based on organizational ownership and bureaucratic rank. On the other hand, the state developed different markets with various paces and strategies, resulting in fragmented market environments. In this context, reformed organizations interacted with heterogeneous market conditions to exert different impacts on multiple dimensions of social inequality. We draw empirical evidence from two national survey data collected in 1994 and 2003 during a critical period. Our findings show that the foundation of the stratification order has shifted from institutional segmentation to market fragmentation in urban China. This study calls for substantive institutional analysis to better understand the intricate landscape of social inequality in transitional economies. Copyright © 2016 Elsevier Inc. All rights reserved.

Web-Based Implementation of E-Marketing to Support Product Marketing of Chemical Manufacturing Company

Directory of Open Access Journals (Sweden)

Riswan Efendi Tarigan

2015-10-01

Full Text Available Currently, many company’s marketing strategies are limited only to face-to-face communication, telephone, facsimile, company portfolio, and product brochures. However, those marketing strategies are well- known to have limited impacts. Therefore, the presence of e-marketing as one of the marketing strategies would be appropriate to cover the weaknesses and to solve a number of the marketing problems. The purpose of this study is to discuss matters related to marketing, such    as, proposing a marketing plan using website, expanding marketing segment, and introducing existing  products for a chemical manufacturing company. The adopted research method is a descriptive method where the study is directly performed on the research object to acquire necessary data. The collected data are further analyzed using the Porter’s Five Force and SWOT analysis. Fi- nally, the work provides a number of recommendations for implementing e-marketing strategies to support the company business.

Transformation of the Housing Market in Tokyo since the Late 1990s: Housing Purchases by Single-person Households

Directory of Open Access Journals (Sweden)

Tomoko Kubo

2011-12-01

Full Text Available This study aims to clarify the correlation between the transformation of the Japanese housing market and the increasing number of single-person households in Japan, with a special focus on the supply of compact condominiums. In order to achieve the abovementioned purpose, the changes in the Japanese housing market and diversification of the Japanese household structure are described. Finally, the features of the supply strategies of condominium suppliers, which reflect the diversification of the household structure and increasing need for condominiums by single-person households in central Tokyo, are examined.

Web sites that work secrets from winning web sites

CERN Document Server

Smith, Jon

2012-01-01

Leading web site entrepreneur Jon Smith has condensed the secrets of his success into 52 inspiring ideas that even the most hopeless technophobe can implement. The brilliant tips and practical advice in Web sites that work will uplift and transform any website, from the simplest to the most complicated. It deals with everything from fundamentals such as how to assess the effectiveness of a website and how to get a site listed on the most popular search engines to more sophisticated challenges like creating a community and dealing with legal requirements. Straight-talking, practical and humorou

Features of the Institutional Structure of the Polish Stock Market under Conditions of Transformational Changes in the Global Financial Environment

Directory of Open Access Journals (Sweden)

Goncharenko Nataliia I.

2017-03-01

Full Text Available Under modern conditions of transformational changes in the global financial environment, the international stock market acquires stable features of activization of investment activity, formation of a large network of professional participants in the stock market and its multi-level institutional structure, expansion of the range of trade in securities, access of economic entities of different countries to financial resources and diversification of mechanisms of concentration, etc. There conducted a study of peculiarities of the institutional structure of the Polish stock market in the context of transformational changes in the global economic system. The factors influencing the volume of capitalization of the Warsaw Stock Exchange are analyzed; the dependence of the capitalization of the Exchange on foreign portfolio investments in shares of Polish issuers is revealed. Based on the results of own calculations of multiple correlation coefficients, the level of dependence between capital stock market indicators and assets of such financial institutions in Poland as investment and open pension funds, insurance companies is determined, and a significant interconnection of assets of investment and open pension funds and insurance companies is revealed. The obtained results can become a basis for institutional investors in the process of making effective decisions on expanding the range of trading in securities.

The emergent discipline of health web science.

Science.gov (United States)

Luciano, Joanne S; Cumming, Grant P; Wilkinson, Mark D; Kahana, Eva

2013-08-22

The transformative power of the Internet on all aspects of daily life, including health care, has been widely recognized both in the scientific literature and in public discourse. Viewed through the various lenses of diverse academic disciplines, these transformations reveal opportunities realized, the promise of future advances, and even potential problems created by the penetration of the World Wide Web for both individuals and for society at large. Discussions about the clinical and health research implications of the widespread adoption of information technologies, including the Internet, have been subsumed under the disciplinary label of Medicine 2.0. More recently, however, multi-disciplinary research has emerged that is focused on the achievement and promise of the Web itself, as it relates to healthcare issues. In this paper, we explore and interrogate the contributions of the burgeoning field of Web Science in relation to health maintenance, health care, and health policy. From this, we introduce Health Web Science as a subdiscipline of Web Science, distinct from but overlapping with Medicine 2.0. This paper builds on the presentations and subsequent interdisciplinary dialogue that developed among Web-oriented investigators present at the 2012 Medicine 2.0 Conference in Boston, Massachusetts.

Transformations in gas shipping : Market structure and efficiency

NARCIS (Netherlands)

Engelen, Steve; Dullaert, Wout

This article aims to improve understanding of the gas shipping markets which, contrary to the main merchant markets- namely the dry, the tanker and the container markets- have not been subject to the same scrutiny. We examine the fundamentals and segment these versatile markets in which expanding

Trends in Internet Marketing

OpenAIRE

Panchanathan, Nitin

2005-01-01

Internet marketing involves the usage of the Internet to market and sell goods or services. In this thesis we wished to seek answers for the following questions with the help of web, email surveys taking into consideration consumer perspective, company perspective and 3rd party internet marketing agency perspective. Our survey sample was based on a small set of companies, consumers and internet marketing agencies. The survey results helped us in predicting the trends in internet marketing. We...

Dissimilarity of E-marketing VS traditional marketing

OpenAIRE

Mehrdad Salehi; Hanieh Mirzaei; Mohammadreza Aghaei; Milad Abyari

2012-01-01

The revolution of information technology (IT) and communications has changed the way people conduct business today.Nowadays, most of the businesses are related to electronically instruments especially internet. Implementation of E-marketing can change the shape of business all over the world. Because of the rapid proliferation of the Internet, the World Wide Web (WWW) and electronic communication has created fast growing new electronic channels for marketing. If we surf through the internet, ...

The impact of modern technology on changing marketing actions in organisations. Marketing 4.0

Directory of Open Access Journals (Sweden)

Świeczak Witold

2017-12-01

Full Text Available The article presents the theory that modern technologies are changing the way in which marketing is organised and that they will transform the prevailing composition of the market, while enterprises should come to terms with the act that having a market share will no longer suffice to maintain the market leader position. The aim of this paper is to provide an overview of the key challenges generated by technological innovations and to identify the opportunities for marketing in light of the new communication and information technologies so that quantifiable benefits can be gained. The research topic underpinning this paper is: 1 an analysis of social media use by the Millennial generation; 2 an evaluation of the attitudes of SMEs towards the incorporation of information technology into their current marketing practices; 3 determining the implementation possibilities of Marketing 4.0 by promoting a flexible approach to organising marketing actions. Following a review of the available literature on the subject, we will present a concept of the model of the flexible organisation of marketing actions. The D3I2C concept combines today’s marketing actions and digital transformation. It can be harnessed by academia and other organisations seeking guidance on the implementation of transformation in the organisation of marketing actions.

The web as platform: Data flows in social media

NARCIS (Netherlands)

Helmond, A.

2015-01-01

This dissertation looks into the history of Web 2.0 as "the web as platform" (O’Reilly 2004) and traces the transition of social network sites into social media platforms to examine how social media has transformed the web. In order to understand this process from an infrastructural perspective, I

The New Rule Paradigm Shift: Transforming At-Risk Programs by Matching Business Archetypes Strategies in the Global Market

Science.gov (United States)

Stark, Paul S.

2007-01-01

The challenge was given to transform aviation-related programs to keep them from being eliminated. These programs were to be discontinued due to enrollment declines, costs, legislative mandates, lack of administrative support, and drastic state budget reductions. The New Rule was a paradigm shift of focus to the global market for program…

"Spice," "kryptonite," "black mamba": an overview of brand names and marketing strategies of novel psychoactive substances on the web.

Science.gov (United States)

Corazza, Ornella; Valeriani, Giuseppe; Bersani, Francesco Saverio; Corkery, John; Martinotti, Giovanni; Bersani, Giuseppe; Schifano, Fabrizio

2014-01-01

Abstract Introduction: Novel Psychoactive Substances (NPSs) are often sold online as "legal" and "safer" alternatives to International Controlled Drugs (ICDs) with captivating marketing strategies. Our aim was to review and summarize such strategies in terms of the appearance of the products, the brand names, and the latest trends in the illicit online marketplaces. Scientific data were searched in PsychInfo and Pubmed databases; results were integrated with an extensive monitoring of Internet (websites, online shops, chat rooms, fora, social networks) and media sources in nine languages (English, French, Farsi, Portuguese, Arabic, Russian, Spanish, and Chinese simplified/traditional) available from secure databases of the Global Public Health Intelligence Network. Evolving strategies for the online diffusion and the retail of NPSs have been identified, including discounts and periodic offers on chosen products. Advertisements and new brand names have been designed to attract customers, especially young people. An increased number of retailers have been recorded as well as new Web platforms and privacy systems. NPSs represent an unprecedented challenge in the field of public health with social, cultural, legal, and political implications. Web monitoring activities are essential for mapping the diffusion of NPSs and for supporting innovative Web-based prevention programmes.

E-Learning 3.0 = E-Learning 2.0 + Web 3.0?

Science.gov (United States)

Hussain, Fehmida

2012-01-01

Web 3.0, termed as the semantic web or the web of data is the transformed version of Web 2.0 with technologies and functionalities such as intelligent collaborative filtering, cloud computing, big data, linked data, openness, interoperability and smart mobility. If Web 2.0 is about social networking and mass collaboration between the creator and…

A Usability Study of Interactive Web-Based Modules

Science.gov (United States)

Girard, Tulay; Pinar, Musa

2011-01-01

This research advances the understanding of the usability of marketing case study modules in the area of interactive web-based technologies through the assignment of seven interactive case modules in a Principles of Marketing course. The case modules were provided for marketing students by the publisher, McGraw Hill Irwin, of the…

Negocios en la Web, un Mall Virtual.

Directory of Open Access Journals (Sweden)

Alexis Rocha

2015-10-01

The business on the web is aimed at identifying new opportunities and needs that users demand; Moreover, it should establish means of trust, communication and strategies to create a single competitive strength as pioneers in the market, supported by the Internet and web portals for delivering timely, efficient and effective information.

Towards Second and Third Generation Web-Based Multimedia

OpenAIRE

Ossenbruggen, Jacco; Geurts, Joost; Cornelissen, F.J.; Rutledge, Lloyd; Hardman, Lynda

2001-01-01

textabstractFirst generation Web-content encodes information in handwritten (HTML) Web pages. Second generation Web content generates HTML pages on demand, e.g. by filling in templates with content retrieved dynamically from a database or transformation of structured documents using style sheets (e.g. XSLT). Third generation Web pages will make use of rich markup (e.g. XML) along with metadata (e.g. RDF) schemes to make the content not only machine readable but also machine processable - a ne...

Financial and Investment Sources on the Web.

Science.gov (United States)

Raeder, Aggi

1997-01-01

Discusses print and World Wide Web resources on personal finance, investments, and other business information and provides an annotated bibliography of investment and the stock market sites: meta sites, stock quotes, market news, data and analysis, brokerage firms, and sites for beginning investors. Includes addresses. (PEN)

EUROPEAN TRADITIONAL FOOD PRODUCERS AND MARKETING CAPABILITIES: AN APPLICATION OF MARKETING MANAGEMENT PROCESS

OpenAIRE

Banterle, Alessandro; Cavaliere, Alessia; Stranieri, Stefanella; Carraresi, Laura

2009-01-01

The purpose of this paper is to evaluate the marketing management capabilities of SMEs producing traditional food products, in order to analyse the market orientation of SMEs in the food industry. Following the theoretical approach of Market Orientation, our analysis is based on an assessment of the marketing management process. The methodology refers to a survey developed through a questionnaire published on the web, and a sample of 371 firms based in Belgium, Italy, Spain, the Czech Republi...

Materializing the web of linked data

CERN Document Server

Konstantinou, Nikolaos

2015-01-01

This book explains the Linked Data domain by adopting a bottom-up approach: it introduces the fundamental Semantic Web technologies and building blocks, which are then combined into methodologies and end-to-end examples for publishing datasets as Linked Data, and use cases that harness scholarly information and sensor data. It presents how Linked Data is used for web-scale data integration, information management and search. Special emphasis is given to the publication of Linked Data from relational databases as well as from real-time sensor data streams. The authors also trace the transformation from the document-based World Wide Web into a Web of Data. Materializing the Web of Linked Data is addressed to researchers and professionals studying software technologies, tools and approaches that drive the Linked Data ecosystem, and the Web in general.

Aplikasi Web Augmented Reality Villa

Directory of Open Access Journals (Sweden)

Gede Yudha Prema Pangestu

2017-07-01

Full Text Available Bali is one of the highly developed tourist destination in Indonesia. The arrival of tourists having holiday in Bali led to increase residential needs with complete amenities. The occupancy rate of hotel and villa in Bali is increase significantlly during the long vacation. The emergence of new villa and hotel occupancy raises the level of competition in business, so it needs a correct use good marketing communication strategy in marketing the product in order to attract the attention of consumers. Web Application Augmented Reality Villa can help visualize the residential villa in three-dimensional shapes that look more attractive and practical. The use of brochures as written information and the application of augmented reality technology on the Web Application Augmented Reality Villa aims to develop an application that can provide information about the villa to visitors. Web Application uses Augmented Reality Villa designed by FlarToolkit library. Based on the test results show the application can display 3-dimensional objects by scanning marker villa in a brochure which already contain marker.

HTML5 and CSS3 transition, transformation and animation

CERN Document Server

Guarini, Gianluca Daniele

2013-01-01

Quick and simple example-driven introduction to HTML5 Transitions, Transformations and Animations. Learn by doing to create some simply amazing HTML5 web applications. If you are a web developer or designer and would love to learn and use the game changing technologies included within HTML5 this is the right book for you, start at the beginning and learn some of this technologies awesome features around transitions, transformations and animations. This book is for beginners with transitions, transformations and animations that want a quick and simple kick start using clear and reusable example

Publicizing Your Web Resources for Maximum Exposure.

Science.gov (United States)

Smith, Kerry J.

2001-01-01

Offers advice to librarians for marketing their Web sites on Internet search engines. Advises against relying solely on spiders and recommends adding metadata to the source code and delivering that information directly to the search engines. Gives an overview of metadata and typical coding for meta tags. Includes Web addresses for a number of…

Public sector leadership: Transforming the market for efficient products and services

Energy Technology Data Exchange (ETDEWEB)

Harris, Jeffrey [Lawrence Berkeley National Laboratory, CA (United States); Aebischer, Bernard [Swiss Federal Inst. of Technology, Zurich (Switzerland); Glickman, Joan [Federal Energy Management Program, Washington, DC (United States); Magnin, Gerard [Energie-Cites, Besancon (France); Meier, Alan [International Energy Agency, Paris (France); Viegand, Jan [Jan Viegand Analysis and Information, Copenhagen (Denmark)

2005-07-01

The public sector represents a significant share of all economic activity (15-25%) in Europe's industrial and transition economies. Government agencies, often the largest energy users and the biggest buyers of energy-using equipment, have significant potential to reduce energy use in their facilities and operations, while also saving taxpayer dollars and avoiding emissions of air pollutants and greenhouse gases. Public sector leadership can be the first step toward market transformation, as government creates entry markets and sets an example for other sectors to adopt efficient technologies and practices. While public sector energy efficiency has not been highlighted in EU or IEA policy compilations, many government agencies from the national to the municipal level have acted to reduce their own energy use, stimulate market demand, and provide an example to others through intergovernmental networking. Several EU projects have addressed the use of government buying power to help commercialize new technologies and to increase the market share of efficient appliances. However, additional steps are needed in order to establish public sector energy efficiency as a core element of energy and climate change policy in Europe. Based on a selected review of public sector energy efficiency activities in the EU we define five program categories: Policies and targets (energy/cost savings; pollution/CO{sub 2} reductions; measurement and verification; tracking and reporting); Public buildings (energy-saving retrofit and operation of existing facilities, as well as sustainability in new construction); Energy-efficient government procurement; Efficiency and renewable energy use in public infrastructure (transit, roads, water, and other public services); Information, training, incentives, and recognition of leadership by agencies and individuals; We discuss examples of program success, lessons learned, and future initiatives to strengthen these activities through increased

Public sector leadership: Transforming the market for efficient products and services

International Nuclear Information System (INIS)

Harris, Jeffrey; Aebischer, Bernard; Glickman, Joan; Magnin, Gerard; Meier, Alan; Viegand, Jan

2005-01-01

The public sector represents a significant share of all economic activity (15-25%) in Europe's industrial and transition economies. Government agencies, often the largest energy users and the biggest buyers of energy-using equipment, have significant potential to reduce energy use in their facilities and operations, while also saving taxpayer dollars and avoiding emissions of air pollutants and greenhouse gases. Public sector leadership can be the first step toward market transformation, as government creates entry markets and sets an example for other sectors to adopt efficient technologies and practices. While public sector energy efficiency has not been highlighted in EU or IEA policy compilations, many government agencies from the national to the municipal level have acted to reduce their own energy use, stimulate market demand, and provide an example to others through intergovernmental networking. Several EU projects have addressed the use of government buying power to help commercialize new technologies and to increase the market share of efficient appliances. However, additional steps are needed in order to establish public sector energy efficiency as a core element of energy and climate change policy in Europe. Based on a selected review of public sector energy efficiency activities in the EU we define five program categories: Policies and targets (energy/cost savings; pollution/CO 2 reductions; measurement and verification; tracking and reporting); Public buildings (energy-saving retrofit and operation of existing facilities, as well as sustainability in new construction); Energy-efficient government procurement; Efficiency and renewable energy use in public infrastructure (transit, roads, water, and other public services); Information, training, incentives, and recognition of leadership by agencies and individuals; We discuss examples of program success, lessons learned, and future initiatives to strengthen these activities through increased recognition

Marketing Online Degree Programs: How Do Traditional-Residential Programs Compete?

Science.gov (United States)

Adams, Jonathan; Eveland, Vicki

2007-01-01

A total of 150 university Web sites were segregated into one of three groups: accredited residential, regionally accredited online, and nonaccredited online institutions. The promotional imagery, marketing messages and marketing themes found on the landing pages of each university program Web sites were analyzed for similarities and differences. A…

Selecting a Free Web-Hosted Survey Tool for Student Use

Science.gov (United States)

Elbeck, Matt

2014-01-01

This study provides marketing educators a review of free web-based survey services and guidance for student use. A mixed methods approach started with online searches and metrics identifying 13 free web-hosted survey services, described as demonstration or project tools, and ranked using popularity and importance web-based metrics. For each…

The influence of relationship marketing drivers on marketing and business performance

OpenAIRE

Cristian DUTU

2012-01-01

In the last few decades, both marketing theory and practice have gone through a transformation process, from the approach based on the marketing mix concept (the traditional/transactional approach in marketing) to a relationship-based approach. As a strategic orientation, relationship marketing requires a focus on maintaining and developing profitable long-term relationships with customers. As a as a result of the organization's focus on relationship marketing customer satisfaction has receiv...

Towards the Semantic Web

NARCIS (Netherlands)

Davies, John; Fensel, Dieter; Harmelen, Frank Van

2003-01-01

With the current changes driven by the expansion of the World Wide Web, this book uses a different approach from other books on the market: it applies ontologies to electronically available information to improve the quality of knowledge management in large and distributed organizations. Ontologies

An estimation of the transformation value by means of the estimation function. Market Comparison Approach with abridged data chart

Directory of Open Access Journals (Sweden)

Maurizio d’Amato

2015-06-01

Full Text Available This essay suggests a re-elaboration of the Marketing Comparison Approach in order to set the value of properties subject to transformation. The essay focuses on identifying the property valuation following a certain transformation and is aimed at determining the land value by means of the extraction method. The outcome, based on trading data and a study case in the province of Bari may also be applied to under construction properties valuation and to the identification of the value of properties under construction, (investment property under construction by means of the Future Value method.

C'è lavoro sul web?

Directory of Open Access Journals (Sweden)

Patrizia Tullini

2015-03-01

Full Text Available Is there work on web? Can we distinguish web-users between "workers"? What innovative ways takes digital activity? Is it possible to identify typical professional profiles and trades on web? Can the extreme accessibility and impersonality of the web create genuine employment relationships and support production processes? Is there a way to apply labour rules and protections to experiences that intentionally take advantage of extraterritoriality, autarky and polycentric dimension of Internet?The questions raised by the Author underline that the web, rather than simply providing means and support to the movement of information in advantage of the labour market traditional players (companies, workers, private agencies, public employment services, has instead developed autonomously its own potential. On one hand, the web has became a professional intermediary, using the capabilities of computing devices and search engine that offer global employment services 2.0; on the other hand, has caused the “dis-intermediation” towards institutional operators (public and private through the dissemination of informal circuits, sites of social recruiting, and also civic networks aimed at intercepting interstitial job opportunities.Moreover, the web tends increasingly to exchange or combine the role of the intermediary and the one of the employer in the labour market, making available - at least potentially - a virtual, but global, space for outsourcing. The A. reflects, in particular, on legal characterization of digital work through crowdsourcing and on the application of rules of contracts and Agency work.Although work on web is difficult to recognize, measure and regulate in legal terms, it has been observed that the use of technological devices and digital services mark the rebirth of the "trade" - in its original, ancient meaning of the practice of an art or the expression of a talent - in contrast to the "profession" established in the high twentieth

Beyond Web 2.0 … and Beyond the Semantic Web

Science.gov (United States)

Bénel, Aurélien; Zhou, Chao; Cahier, Jean-Pierre

Tim O'Reilly, the famous technology book publisher, changed the life of many of us when he coined the name "Web 2.0" (O' Reilly 2005). Our research topics suddenly became subjects for open discussion in various cultural formats such as radio and TV, while at the same time they became part of an inappropriate marketing discourse according to several scientific reviewers. Indeed Tim O'Reilly's initial thoughts were about economic consequence, since it was about the resurrection of the Web after the bursting of the dot-com bubble. Some opponents of the concept do not think the term should be used at all since it is underpinned by no technological revolution. In contrast, we think that there was a paradigm shift when several sites based on user-generated content became some of the most visited Web sites and massive adoption of that kind is worthy of researchers' attention.

Geoportals: An Internet Marketing Perspective

Directory of Open Access Journals (Sweden)

P A J. van Oort

2009-05-01

Full Text Available A geoportal is a web site that presents an entry point to geo-products (including geo-data on the web. Despite their importance in (spatial data infrastructures, literature suggest stagnating or even declining trends in visitor numbers. In this paper relevant ideas and techniques for improving performance are derived from internet marketing literature. We tested the extent to which these ideas are already applied in practice through a survey among 48 geoportals worldwide. Results show in many cases positive correlation with trends in visitor numbers. The ideas can be useful for geoportal managers developing their marketing strategy.

Transforming Economies. The Case of the Norwegian Electricity Market Reform

International Nuclear Information System (INIS)

Olsen, Per Ingvar

2000-01-01

The topic of this thesis is the shaping of modern economies, represented by a case-study of the Norwegian electricity market reform process. The essential questions raised are: Why are industries and economies organized the way they are? and Why and how do they occasionally experience fairly radical transformations during which we come to see their organizational structures and associated behaviors in entirely different ways? To answer these questions, the author has followed a radical market-making economic reform process through its many projects, processes and rivalries, from its roots in specific historical controversies through its major breakthrough and into a stabilized new economic system. A major argument through out the analysis is that economics as a scientific activity and -community plays a particularly important role in the re-shaping of economic systems. Large scale economic reforms are found to be dependent upon scientific and political powers and legitimacy which results from broad consensus within the relevant scientific communities. In order to make his point, the author presents and discusses various historical economic reform initiatives both within the Norwegian electricity sector, within other sectors of the economy and in other countries. He also presents elements of a broad process of reorientation within economics during the 1970s and follows these new conceptions up to the electricity market reform process in the late 1980s. The analysis tries to explain why Norway became a hotbed for market reform of the technically integrated and institutionally complex and locked-in electricity system, but also fries to extract medium range insights about economic reform processes and to discuss more general implications for other large scale economic reform projects as well as for economic theories about economic change - through a rethinking of some of the basics in economic thought. The thesis is separated into four parts. The first part discusses

Transforming Economies. The Case of the Norwegian Electricity Market Reform

Energy Technology Data Exchange (ETDEWEB)

Olsen, Per Ingvar

2000-07-01

The topic of this thesis is the shaping of modern economies, represented by a case-study of the Norwegian electricity market reform process. The essential questions raised are: Why are industries and economies organized the way they are? and Why and how do they occasionally experience fairly radical transformations during which we come to see their organizational structures and associated behaviors in entirely different ways? To answer these questions, the author has followed a radical market-making economic reform process through its many projects, processes and rivalries, from its roots in specific historical controversies through its major breakthrough and into a stabilized new economic system. A major argument through out the analysis is that economics as a scientific activity and -community plays a particularly important role in the re-shaping of economic systems. Large scale economic reforms are found to be dependent upon scientific and political powers and legitimacy which results from broad consensus within the relevant scientific communities. In order to make his point, the author presents and discusses various historical economic reform initiatives both within the Norwegian electricity sector, within other sectors of the economy and in other countries. He also presents elements of a broad process of reorientation within economics during the 1970s and follows these new conceptions up to the electricity market reform process in the late 1980s. The analysis tries to explain why Norway became a hotbed for market reform of the technically integrated and institutionally complex and locked-in electricity system, but also fries to extract medium range insights about economic reform processes and to discuss more general implications for other large scale economic reform projects as well as for economic theories about economic change - through a rethinking of some of the basics in economic thought. The thesis is separated into four parts. The first part discusses

Market transformation opportunities for emerging dynamic facade and dimmable lighting control systems

Energy Technology Data Exchange (ETDEWEB)

Lee, Eleanor S.; Selkowitz, Stephen E.; Hughes, Glenn D.; Thurm, David A.

2004-06-04

Automated shading and daylighting control systems have been commercially available for decades. The new challenge is to provide a fully functional and integrated fagade and lighting system that operates appropriately for all environmental conditions and meets a range of occupant subjective desires and objective performance requirements. These rigorous performance goals must be achieved with solutions that are cost effective and can operate over long periods with minimal maintenance. It will take time and effort to change the marketplace for these technologies and practices, particularly in building a series of documented success stories, and driving costs and risks to much lower levels at which their use becomes the norm. In recent years, the architectural trend toward highly-transparent all-glass buildings presents a unique challenge and opportunity to advance the market for emerging, smart, dynamic window and dimmable daylighting control technologies. We believe it is possible to accelerate product market transformation by developing projects where technical advances and the interests of motivated manufacturers and innovative owners converge. In this paper we present a case study example that explains a building owner's decision-making process to use dynamic window and dimmable daylighting controls. The case study project undertaken by a major building owner in partnership with a buildings R&D group was designed explicitly to use field test data in conjunction with the market influence of a major landmark building project in New York City to stimulate change in manufacturers' product offerings. Preliminary observations on the performance of these systems are made. A cost model that was developed with the building owner is explained.

Ajax and Firefox: New Web Applications and Browsers

Science.gov (United States)

Godwin-Jones, Bob

2005-01-01

Alternative browsers are gaining significant market share, and both Apple and Microsoft are releasing OS upgrades which portend some interesting changes in Web development. Of particular interest for language learning professionals may be new developments in the area of Web browser based applications, particularly using an approach dubbed "Ajax."…

Dynamics of Investor Attention on the Social Web

Science.gov (United States)

Li, Xian

2013-01-01

The World Wide Web has been revolutionizing how investors produce and consume information while participating in financial markets. Both the amount of information and the speed it flows around have achieved unprecedented magnitudes. The preeminent change is the growth of investor communities on the social web, which give rise to multidimensional…

Towards accurate detection of obfuscated web tracking

OpenAIRE

Le, Hoan; Fallace, Federico; Barlet Ros, Pere

2017-01-01

Web tracking is currently recognized as one of the most important privacy threats on the Internet. Over the last years, many methodologies have been developed to uncover web trackers. Most of them are based on static code analysis and the use of predefined blacklists. However, our main hypothesis is that web tracking has started to use obfuscated programming, a transformation of code that renders previous detection methodologies ineffective and easy to evade. In this paper, we propose a new m...

Measuring transformers in energy measurement technology

International Nuclear Information System (INIS)

Vock, E.

2009-01-01

This article takes a look at the use of measurement transformers in energy measurement installations in the light of electricity market liberalisation. Such equipment is quoted as being long living and capital-intensive. Increasing requirements on the installation of measurement equipment between partners in a liberalised market are examined. The requirements placed by electricity market legislation on the systems for the various grid voltage levels are discussed. Both current and voltage measurement transformers are looked at and the requirements placed on their accuracy are discussed in detail.

Online marketing vybrané firmy

OpenAIRE

Lazareva, Ekaterina

2017-01-01

The aim of this master thesis is to analyze the current state of the companys marketing activities on the Internet (using the SEO PPC advertising social networks activities web traffic) and evaluate effectiveness of online marketing strategy. Thesis includes analysis of online communication of competitors companies on the Czech market. Basing on these analyzes recommendations and suggestions for improving the effectiveness of online marketing tools were presented.

On the Querying for Places on the Mobile Web

DEFF Research Database (Denmark)

Jensen, Christian S.

2011-01-01

The web is undergoing a fundamental transformation: it is becoming mobile and is acquiring a spatial dimension. Thus, the web is increasingly being used from mobile devices, notably smartphones, that can be geo-positioned using GPS or technologies that exploit wireless communication networks...

No Code Required Giving Users Tools to Transform the Web

CERN Document Server

Cypher, Allen; Lau, Tessa; Nichols, Jeffrey

2010-01-01

Revolutionary tools are emerging from research labs that enable all computer users to customize and automate their use of the Web without learning how to program. No Code Required takes cutting edge material from academic and industry leaders - the people creating these tools -- and presents the research, development, application, and impact of a variety of new and emerging systems. *The first book since Web 2.0 that covers the latest research, development, and systems emerging from HCI research labs on end user programming tools *Featuring contributions from the creators of Adobe's Zoet

THE IDENTIFICATION OF THE ROMANIAN COMPANIES’ MARKETING NEEDS AND MEANS OF COMMUNICATION - A MARKETING RESEARCH -

OpenAIRE

Iacob Catoiu; Tudor Edu

2009-01-01

The marketing needs of the Romanian companies are very diversified, commencingwith the research of the needs and demand on the target market, going down to the 4Ps (Product,Price, Promotion and Placement) and their components. The present marketing research was performed using 11 categories of information sources:specialised publications in marketing; specialised publications in economics; national officialstatistics; publications of professional associations; publications/web sites of NGOs; ...

How Will Online Affiliate Marketing Networks Impact Search Engine Rankings?

NARCIS (Netherlands)

D. Janssen (David); H.W.G.M. van Heck (Eric)

2007-01-01

textabstractIn online affiliate marketing networks advertising web sites offer their affiliates revenues based on provided web site traffic and associated leads and sales. Advertising web sites can have a network of thousands of affiliates providing them with web site traffic through hyperlinks on

Does additional support provided through e-mail or SMS in a Web-based Social Marketing program improve children's food consumption? A Randomized Controlled Trial.

Science.gov (United States)

Rangelov, Natalie; Della Bella, Sara; Marques-Vidal, Pedro; Suggs, L Suzanne

2018-02-16

The FAN Social Marketing program was developed to improve dietary and physical activity habits of families with children in Ticino, Switzerland. The aim of this study was to examine if the effects of the program on children's food intake differed by intervention group. Effects of the FAN program were tested through a Randomized Controlled Trial. The program lasted 8 weeks, during which participants received tailored communication about nutrition and physical activity. Families were randomly allocated to one of three groups, where the parent received the intervention by the Web (G1), Web + e-mail (G2) or Web + SMS (G3). Children in all groups received tailored print letters by post. Children's food consumption was assessed at baseline and immediate post intervention using a 7-day food diary. Generalized linear mixed models with child as a random effect and with time, treatment group, and the time by treatment interaction as fixed effects were used to test the impact of the intervention. Analyses were conducted with a sample of 608 children. After participating in FAN the marginal means of daily consumption of fruit changed from 0.95 to 1.12 in G1, from 0.82 to 0.94 in G2, and from 0.93 to 1.18 in G3. The margins of the daily consumption of sweets decreased in each group (1.67 to 1.56 in G1, 1.71 to 1.49 in G2, and 1.72 to 1.62 in G3). The change in vegetable consumption observed from pre to post intervention in G3 (from 1.13 to 1.21) was significantly different from that observed in G1 (from 1.21 to 1.17). A well-designed Web-based Social Marketing intervention complemented with print letters can help improve children's consumption of water, fruit, soft drinks, and sweets. The use of SMS to support greater behavior change, in addition to Web-based communication, resulted only in a small significant positive change for vegetables, while the use of e-mail in addition to Web did not result in any significant difference. The trial was retrospectively registered in the

How market environment may constrain global franchising in emerging markets

OpenAIRE

Baena Graciá, Verónica

2011-01-01

Although emerging markets are some of the fastest growing economies in the world and represent countries that are experiencing a substantial economic transformation, little is known about the factors influencing country selection for expansion in those markets. In an attempt to enhance the knowledge that managers and scholars have on franchising expansion, the present study examines how market conditions may constrain international diffusion of franchising in emerging markets. They are: i) ge...

PredicForex. A tool for a reliable market. Playing with currencies.

Directory of Open Access Journals (Sweden)

C. Cortés Velasco

2009-12-01

Full Text Available The Forex market is a very interesting market. Finding a suitable tool to forecast currency behavior will be of great interest. It is almost impossible to find a 100 % reliable tool. This market is like any other one, unpredictable. However we developed a very interesting tool that makes use of WebCrawler, data mining and web services to offer and forecast an advice to any user or broker.

Interactivity in brand web sites: cognitive, affective, and behavioral responses explained by consumers’ online flow experience

NARCIS (Netherlands)

van Noort, G.; Voorveld, H.A.M.; van Reijmersdal, E.A.

2012-01-01

Web site interactivity creates numerous opportunities for marketers to persuade online consumers and receives extensive attention in the marketing literature. However, research on cognitive and behavioral responses to web site interactivity is scarce, and more importantly, it does not provide

Engineering Compensations in Web Service Environment

DEFF Research Database (Denmark)

Schäfer, Micahel; Dolog, Peter; Nejdl, Wolfgang

2007-01-01

Business to business integration has recently been performed by employing Web service environments. Moreover, such environments are being provided by major players on the technology markets. Those environments are based on open specifications for transaction coordination. When a failure in such a......Business to business integration has recently been performed by employing Web service environments. Moreover, such environments are being provided by major players on the technology markets. Those environments are based on open specifications for transaction coordination. When a failure...... in such an environment occurs, a compensation can be initiated to recover from the failure. However, current environments have only limited capabilities for compensations, and are usually based on backward recovery. In this paper, we introduce an engineering approach and an environment to deal with advanced...... compensations based on forward recovery principles. We extend the existing Web service transaction coordination architecture and infrastructure in order to support flexible compensation operations. A contract-based approach is being used, which allows the specification of permitted compensations at runtime. We...

MARKET WATCH

Institute of Scientific and Technical Information of China (English)

HU YUE

2010-01-01

@@ Online Ad Boom According to a report delivered by iResearch Consulting Group, a market researcher that specializes in Web-related studies, the Chinese online advertisement value in 2009 soared 21.2 percent year on year to reach 20.61 billion yuan($3 billion).

Using Web 2.0 to Teach Web 2.0: A Case Study in Aligning Teaching, Learning and Assessment with Professional Practice

Science.gov (United States)

Terrell, John; Richardson, Joan; Hamilton, Margaret

2011-01-01

Web 2.0 technologies have transformed the way people in information industries engage with their clients, collaborate on projects, promote their services and gather community knowledge. In this paper, we describe the impact of industry adoption of Web 2.0 technologies on an information management course. The students in this course are either…

Inbound Marketing - a new concept in digital business

OpenAIRE

Bezovski, Zlatko

2015-01-01

The Inbound Marketing, as an Internet marketing concept or a strategy, found its roots in permission marketing and content marketing. As a holistic approach it also incorporates other acknowledged online marketing techniques like search engine optimization (SEO), social media marketing, e-mail marketing, CRM, web automation etc. The main idea behind Inbound Marketing is to attract visitors to a website by creating and distributing useful content, convert those visitors into leads, earn their ...

Teaching Critical Evaluation Skills for World Wide Web Resources.

Science.gov (United States)

Tate, Marsha; Alexander, Jan

1996-01-01

Outlines a lesson plan used by an academic library to evaluate the quality of World Wide Web information. Discusses the traditional evaluation criteria of accuracy, authority, objectivity, currency, and coverage as it applies to the unique characteristics of Web pages: their marketing orientation, variety of information, and instability. The…

How market information is transformed into marketing knowledge?

OpenAIRE

T. Keszey

2011-01-01

In the future, competitors will have more and more opportunities to buy the same information; therefore the companies’ competitiveness will not primarily depend on how much information they possess, but rather on how they can “translate” it to their own language. This study aims to examine those factors that have the most significant impact on the degree to which market studies are utilised by companies. Most of the work in this area has studied the use of information in strategic decisions a...

Social Media Marketing

DEFF Research Database (Denmark)

Hollensen, Svend; Raman, Anthony

2014-01-01

Social media marketing can be understood as a group of Internet-based applications that build on the foundations of Web 2.0 and that then allows the creation and exchange of ‘User Generated Content’. In the ‘Bowling’ marketing world, marketers target certain customer groups and send out...... this is a very direct one-way communication approach. In a social media marketing world, the bowling metaphor does not fit anymore. On this arena marketing can be better described as playing “Pinball”: Companies serve up a “marketing ball” (brands and brand-building messages) into a dynamic and chaotic market...... environment. The “marketing ball” is then diverted and often accelerated by social media “bumpers”, which change the ball’s course in chaotic ways. Occasionally, the marketing ball will come back to the company. At this point, the firm (brand) has to use the flippers to interact and throw it back...

Building the Technology Toolkit of Marketing Students: The Emerging Technologies in Marketing Initiative

Science.gov (United States)

Miller, Fred L.; Mangold, W. Glynn; Roach, Joy; Holmes, Terry

2013-01-01

New information technologies are transforming marketing practice, leading to calls for marketing academics to focus their research and teaching more tightly on areas relevant to practitioners. Developments in e-commerce, business geographic information systems (GIS), and social media offer powerful marketing tools to nontechnical users. This paper…

Sichtbarkeit von Bibliotheken durch Non-Profit-Marketing / High-profile for libraries through non-profit-marketing

Directory of Open Access Journals (Sweden)

Buzinkay, Mark

2007-07-01

Full Text Available Tight budgets and an increasing competition in the information market force libraries to rethink their „awareness“ strategies. Therefore, Marketing iis an essential tool to address this topic. Tools from the Web 2.0 (blogs and others universe offer an efficient and effective way to approach such strategy.

Is the Web Marketing Mix Sustainable in China? The Mediation Effect of Dynamic Trust

Directory of Open Access Journals (Sweden)

Yongrok Choi

2015-10-01

Full Text Available Trust plays an important role between companies and customers in the online shopping environment because of the anonymous transaction environment and the advantage of virtual property. The most rapidly developing trend in Chinese e-business may come from Guanxi, a Chinese term for social trust. In this study, we define Guanxi as the dynamic trust process in the social decisions or activities of the Chinese. With increasing global attention on the outstanding development of Chinese e-business, it would be worthwhile to analyze the dynamic trust process of social e-commerce customers in close combination with the social network. The statistical results obtained using structural equation modeling (SEM show the importance of trust in a social e-commerce context. The direct positive relationship between the components of the web marketing mix and purchase intention is partially mediated by initial trust and ongoing trust, while initial trust only partially affects purchase intention through ongoing trust.

Barriers and Facilitators in the Maturity Process for Web Promotion of Italian Tourist Destinations

Directory of Open Access Journals (Sweden)

Cristina Fabi

2014-06-01

Full Text Available Despite the growing importance of Information and Communication Technologies (ICTs in the tourism domain, the opportunities offered by the web to promote tourist destinations seem to be not yet fully exploited by destination marketing organizations. This study seeks to extend the eTourism Communication Maturity Model (eTcoMM, which is based on stage models of online communication in tourism. The model focuses on identifying processes involved in tourism web marketing activities, from awareness by tourism boards to implementation. The study aims to contribute to the definition of maturity in online promotion by Italian tourism boards, identifying and discussing factors that aid and limit the transition, from awareness to implementation of strategic web marketing.

The rendering context for stereoscopic 3D web

Science.gov (United States)

Chen, Qinshui; Wang, Wenmin; Wang, Ronggang

2014-03-01

3D technologies on the Web has been studied for many years, but they are basically monoscopic 3D. With the stereoscopic technology gradually maturing, we are researching to integrate the binocular 3D technology into the Web, creating a stereoscopic 3D browser that will provide users with a brand new experience of human-computer interaction. In this paper, we propose a novel approach to apply stereoscopy technologies to the CSS3 3D Transforms. Under our model, each element can create or participate in a stereoscopic 3D rendering context, in which 3D Transforms such as scaling, translation and rotation, can be applied and be perceived in a truly 3D space. We first discuss the underlying principles of stereoscopy. After that we discuss how these principles can be applied to the Web. A stereoscopic 3D browser with backward compatibility is also created for demonstration purposes. We take advantage of the open-source WebKit project, integrating the 3D display ability into the rendering engine of the web browser. For each 3D web page, our 3D browser will create two slightly different images, each representing the left-eye view and right-eye view, both to be combined on the 3D display to generate the illusion of depth. And as the result turns out, elements can be manipulated in a truly 3D space.

The Web-Driven Learning Ecosystem: Its Structure and Benefits

Science.gov (United States)

Raska, David; Shaw, Doris; Keller, Eileen Weisenbach

2012-01-01

We have devised a Web-based learning ecosystem (LECOS) that aligns marketing curriculum, course design, technology, instructors, students, as well as external stakeholders--a system that integrates traditional teaching methods with technological advancements in an attempt to enhance marketing students' motivation, engagement, and performance. A…

IL MUSEO SALINAS, PARADOSSO DEL WEB MARKETING CULTURALE La comunicazione archeologica ai tempi dei social media, a museo chiuso

Directory of Open Access Journals (Sweden)

Elisa Bonacini

2016-11-01

Full Text Available The aim of this paper is to offer the case study of the archaeological museum Antonino Salinas in Palermo, that - closed for many years for the restoration of the architectural complex that houses it, the seventeenth-century Olivella’ s House of the Philippine Fathers - has invented new strategies of the archaeological communication on the social media. After two years, waiting for its reopening, the museum has been able to create a real brand and to renovate the museum’s reputation. The solutions adopted by the Museum could “inspire” other institutions to adopt those web marketing cultural strategies.

Data mapping for transformation from RDB schema to RDF schema

International Nuclear Information System (INIS)

Malik, K.R.

2015-01-01

In this paper, we discussed the data mapping for transformation from relational database (RDB) schema to resource description frame (RDF) Schema. During transformation process between these two schemas, weaknesses like compatibility issues, update query and complexity in relationships are generated. We proposed an approach to overcome these issues particularly when data is transformed from RDB to RDF for semantic web applications, As, for evolving data keeping changes intact is hard and difficult to sustain. Main focus of this study is to map up common features found in both data models of RDB and Semantic Web (SW) based schemas using either form of XML as an intermediate which will help in improving transformation results. These data mappings can further help in gaining better compatibility options for data transformation. (author)

Strategic Marketing Developments in Informational Society

OpenAIRE

Eleonora Mihaela Constantinescu

2014-01-01

The market relation is structurally reshaped in the context of informational society, which causes conceptual, management and technological mutations in marketing. A new marketing paradigm is shaped which causes management transformations through the transition to strategic marketing and changes in the specific communication mechanisms of e-marketing and cyber-marketing.

How to acquire customers on the Web.

Science.gov (United States)

Hoffman, D L; Novak, T P

2000-01-01

Most retailers on the Web spend more to acquire customers than they will ever get back in revenue from them. Many think that sky-high spending on marketing is necessary to stake out their share of Internet space. But is it really? How do retailers know how much to pay? Consider CDnow, which has developed a multifaceted customer-acquisition strategy that reflects a clear understanding of the economics of an on-line business. At the heart of its strategy is affiliate marketing, a concept the company pioneered. Under its BuyWeb program, anyone can put a link to CDnow on his or her Web site, and if a customer uses that link to arrive at CDnow and make a purchase, the referring site owner gets a percentage of the sale. CDnow pays no money if no sale is made, which makes the marketing program completely efficient. But CDnow didn't stop there. Being a Web store, it had complete data on the number of visitors to its site and what they bought, which it used to work out the lifetime value of an average customer. CDnow used that figure to determine how much to wager on the expensive and risky world of traditional advertising to reach a wider audience that wasn't already on-line. CDnow's experience, still a work in progress, contradicts John Wanamaker's oft-quoted lament: "I know half the money I spend on advertising is wasted, but I can never find out which half." As the CDnow example demonstrates, there is a way to find out which half really works.

Automatic Conversion of a Conceptual Model to a Standard Multi-view Web Services Definition

Directory of Open Access Journals (Sweden)

Anass Misbah

2018-03-01

Full Text Available Information systems are becoming more and more heterogeneous and here comes the need to have more generic transformation algorithms and more automatic generation Meta rules. In fact, the large number of terminals, devices, operating systems, platforms and environments require a high level of adaptation. Therefore, it is becoming more and more difficult to validate, generate and implement manually models, designs and codes.Web services are one of the technologies that are used massively nowadays; hence, it is considered as one of technologies that require the most automatic rules of validation and automation. Many previous works have dealt with Web services by proposing new concepts such as Multi-view Web services, standard WSDL implementation of Multi-view Web services and even further Generic Meta rules for automatic generation of Multi-view Web services.In this work we will propose a new way of generating Multi-view Web ser-vices, which is based on an engine algorithm that takes as input both an initial Conceptual Model and user’s matrix and then unroll a generic algorithm to gen-erate dynamically a validated set of points of view. This set of points of view will be transformed to a standard WSDL implementation of Multi-view Web services by means of the automatic transformation Meta rules.

Analisis Perancangan Customer Relationship Management Berbasis Web pada PT ASP Jakarta

Directory of Open Access Journals (Sweden)

Idris Gautama So

2011-05-01

Full Text Available The purpose of this thesis is to identify the needs of web-based CRM in PT ASP and also to design the suitable CRM for the company. The research method is by analyzing competitions in the industry with Porter’s five forces analysis and formulating framework in input stage, matching stage, decision stage to choose the best strategy for the company. From the analysis of formulating strategy, it could be concluded that market penetration strategy is the best strategy for PT ASP. Market penetration strategy is an approach of web-based Customer Relationship Management (CRM to increase service quality for customers and company introduction to broaden community. Web-based CRM design is suitable for PT ASP based on interview conclusion using 5 features (5C from the 7 features (7C in web design elements. 

FEATURES OF MARKETING PLANNING IN DIFFERENT MARKETING CONCEPTS AND SPHERES OF USE

OpenAIRE

Буднікевич, Ірина Михайлівна; Крупенна, Інга Анатоліївна; Черданцева, Ірина Геннадіївна

2016-01-01

Risky decisions, bold goals, aggressive competitive behaviour are justified only at systemic, not situational use of tools, methods and techniques of marketing. Indeed, marketing techniques, and especially marketing planning, provide with possibilities to develop adequate and realistic plans and programs of the development, based on researching and considering needs of target audiences. The role of marketing planning increases, obtains new content due to the influence of transformation of mar...

TRANSFORMATIONAL LEADERSHIP – THE ART OF SUCCESSFULLY MANAGING TRANSFORMATIONAL ORGANIZATIONAL CHANGES

Directory of Open Access Journals (Sweden)

Ionel Scaunasu

2012-12-01

Full Text Available Companies today face new challenges waves, striving to remain competitive in a rapidly-changing market. Transformational leadership is a strategic key approach to successfully managing organizational transformational changes, the art of boat business leads by turbulence beginning of the XXI century. In fact, this is a new quality of leadership that so-called transactional management blew it in an attempt to end the cycle of conversion efficiency. In this sense, the success of transformational organizational change management involving key people in an organization (managers to develop appropriate skill sets and attributes that characterize the so-called transformational leaders.

Market efficiency, competition, and communication in electric power markets. Experimental results

International Nuclear Information System (INIS)

Chapman, D.; Mount, T.D.; Vossler, C.A.; Barboni, V.; Thomas, R.J.; Zimmerman, R.D.

2004-01-01

Economic theory gives no clear indication of the minimum number of producers necessary for a market to define competitive price-quantity equilibria, which approximate price equal to marginal cost. Previous work and Federal Energy Regulatory Commission (FERC) guidelines generally suggest that 6-10 suppliers may be workably competitive. Our experiments with PowerWeb suggest that a higher number of suppliers may be necessary to approximate competitive market solutions, this in the absence of any communication among producers. As communications rules are altered to parallel differing types of antitrust enforcement, market results with 24 participants approach pure monopoly values

Spotlight on modern transformer design

CERN Document Server

Georgilakis, Pavlos S

2009-01-01

Increasing competition in the global transformer market has put tremendous responsibilities on the industry to increase reliability while reducing cost. This book introduces an approach to transformer design using artificial intelligence (AI) techniques in combination with finite element method (FEM).

Wholesale markets. Electricity, Natural Gas and CO2 markets Observatory - 3. Quarter 2015

International Nuclear Information System (INIS)

2015-09-01

The wholesale markets Observatory aims to provide general monitoring indicators of electricity, natural gas and CO 2 markets in France. This Observatory is updated on a Quarterly basis and published on CRE's web site (www.cre.fr). The first part of the report summarises the highlights of the Quarter. The indicators (main dates, key Graphs and graphs) are detailed in the second part

Wholesale markets. Electricity, Natural Gas and CO2 markets Observatory - 1. Quarter 2016

International Nuclear Information System (INIS)

2016-03-01

The wholesale markets Observatory aims to provide general monitoring indicators of electricity, natural gas and CO 2 markets in France. This Observatory is updated on a Quarterly basis and published on CRE's web site (www.cre.fr). The first part of the report summarises the highlights of the Quarter. The indicators (main dates, key figures and graphs) are detailed in the second part

Wholesale markets. Electricity, Natural Gas and CO2 markets Observatory - 1. Quarter 2015

International Nuclear Information System (INIS)

2015-03-01

The wholesale markets Observatory aims to provide general monitoring indicators of electricity, natural gas and CO 2 markets in France. This Observatory is updated on a Quarterly basis and published on CRE's web site (www.cre.fr). The first part of the report summarises the highlights of the Quarter. The indicators (main dates, key Graphs and graphs) are detailed in the second part

Wholesale markets. Electricity, Natural Gas and CO2 markets Observatory - 2. Quarter 2015

International Nuclear Information System (INIS)

2015-06-01

The wholesale markets Observatory aims to provide general monitoring indicators of electricity, natural gas and CO 2 markets in France. This Observatory is updated on a Quarterly basis and published on CRE's web site (www.cre.fr). The first part of the report summarises the highlights of the Quarter. The indicators (main dates, key Graphs and graphs) are detailed in the second part

Wholesale markets. Electricity, Natural Gas and CO2 markets Observatory - 3. Quarter 2014

International Nuclear Information System (INIS)

2014-09-01

The wholesale markets Observatory aims to provide general monitoring indicators of electricity, natural gas and CO 2 markets in France. This Observatory is updated on a Quarterly basis and published on CRE's web site (www.cre.fr). The first part of the report summarises the highlights of the Quarter. The indicators (main dates, key Graphs and graphs) are detailed in the second part

Wholesale markets. Electricity, Natural Gas and CO2 markets Observatory - 2. Quarter 2014

International Nuclear Information System (INIS)

2014-06-01

The wholesale markets Observatory aims to provide general monitoring indicators of electricity, natural gas and CO 2 markets in France. This Observatory is updated on a Quarterly basis and published on CRE's web site (www.cre.fr). The first part of the report summarises the highlights of the Quarter. The indicators (main dates, key Graphs and graphs) are detailed in the second part

Wholesale markets. Electricity, Natural Gas and CO2 markets Observatory - 4. Quarter 2014

International Nuclear Information System (INIS)

2014-12-01

The wholesale markets Observatory aims to provide general monitoring indicators of electricity, natural gas and CO 2 markets in France. This Observatory is updated on a Quarterly basis and published on CRE's web site (www.cre.fr). The first part of the report summarises the highlights of the Quarter. The indicators (main dates, key Graphs and graphs) are detailed in the second part

Wholesale markets. Electricity, Natural Gas and CO2 markets Observatory - 4. Quarter 2015

International Nuclear Information System (INIS)

2015-12-01

The wholesale markets Observatory aims to provide general monitoring indicators of electricity, natural gas and CO 2 markets in France. This Observatory is updated on a Quarterly basis and published on CRE's web site (www.cre.fr). The first part of the report summarises the highlights of the Quarter. The indicators (main dates, key Graphs and graphs) are detailed in the second part

Selection of population controls for a Salmonella case-control study in the UK using a market research panel and web-survey provides time and resource savings.

Science.gov (United States)

Mook, P; Kanagarajah, S; Maguire, H; Adak, G K; Dabrera, G; Waldram, A; Freeman, R; Charlett, A; Oliver, I

2016-04-01

Timely recruitment of population controls in infectious disease outbreak investigations is challenging. We evaluated the timeliness and cost of using a market research panel as a sampling frame for recruiting controls in a case-control study during an outbreak of Salmonella Mikawasima in the UK in 2013. We deployed a web-survey by email to targeted members of a market research panel (panel controls) in parallel to the outbreak control team interviewing randomly selected public health staff by telephone and completing paper-based questionnaires (staff controls). Recruitment and completion of exposure history web-surveys for panel controls (n = 123) took 14 h compared to 15 days for staff controls (n = 82). The average staff-time cost per questionnaire for staff controls was £13·13 compared to an invoiced cost of £3·60 per panel control. Differences in the distribution of some exposures existed between these control groups but case-control studies using each group found that illness was associated with consumption of chicken outside of the home and chicken from local butchers. Recruiting market research panel controls offers time and resource savings. More rapid investigations would enable more prompt implementation of control measures. We recommend that this method of recruiting controls is considered in future investigations and assessed further to better understand strengths and limitations.

Raising Reliability of Web Search Tool Research through Replication and Chaos Theory

OpenAIRE

Nicholson, Scott

1999-01-01

Because the World Wide Web is a dynamic collection of information, the Web search tools (or "search engines") that index the Web are dynamic. Traditional information retrieval evaluation techniques may not provide reliable results when applied to the Web search tools. This study is the result of ten replications of the classic 1996 Ding and Marchionini Web search tool research. It explores the effects that replication can have on transforming unreliable results from one iteration into replica...

Référencement, e-marketing et visibilité web 30 pratiques pour décideurs et webmasters

CERN Document Server

Colantonio, Fred

2013-01-01

Le plus beau site web du monde est inutile s'il est introuvable !Les internautes sont pressés et exigeants; la concurrence nombreuse et organisée. Comment devenir meilleur et plus visible en exploitant des techniques simples ?A travers 30 pratiques, l'auteur répond à 2 préoccupations :- Comment vous trouver quand on vous cherche ?- Comment être visible là où on ne vousattend pas ?Construit principalement autour du référencement naturel et de la présence dans les moteurs de recherche, ce livre vous offre également un aperçu des techniques payantes d'e-marketing. En conclusion, l'exploitation p

Document representations for classification of short web-page descriptions

Directory of Open Access Journals (Sweden)

Radovanović Miloš

2008-01-01

Full Text Available Motivated by applying Text Categorization to classification of Web search results, this paper describes an extensive experimental study of the impact of bag-of- words document representations on the performance of five major classifiers - Naïve Bayes, SVM, Voted Perceptron, kNN and C4.5. The texts, representing short Web-page descriptions sorted into a large hierarchy of topics, are taken from the dmoz Open Directory Web-page ontology, and classifiers are trained to automatically determine the topics which may be relevant to a previously unseen Web-page. Different transformations of input data: stemming, normalization, logtf and idf, together with dimensionality reduction, are found to have a statistically significant improving or degrading effect on classification performance measured by classical metrics - accuracy, precision, recall, F1 and F2. The emphasis of the study is not on determining the best document representation which corresponds to each classifier, but rather on describing the effects of every individual transformation on classification, together with their mutual relationships. .

Design Considerations for Multilingual Web Sites

Directory of Open Access Journals (Sweden)

Joan Starr

2005-09-01

Full Text Available The most powerful marketing, service, and information-distribution tool a library has today is its Web site, but providing Web content in many languages is complex. Before allocating scarce technical and financial resources, it is valuable to learn about writing systems, types of writing, how computers render and represent writing systems, and to study potential problem areas and their possible solutions. The accepted Web standard for presenting languages is Unicode and a full understanding of its history and the coding tools it provides is essential to making appropriate decisions for specific multilingual and internationalization projects. Actual coding examples, as well as a sampling of existing multilingual library services, also serve to illuminate the path of implementation.

Your School's Web Site-A Powerful Tool for Marketing.

Science.gov (United States)

Say, Michael W.; Collier, Karen J.; Hoya, Charlotte, G.

2001-01-01

A successful marketing plan requires a conceptual framework, the ability to target an audience effectively, and the strategy for positioning the school organization appropriately. A website can be a powerful marketing tool if it focuses on what users want and provides it in an organized, accessible fashion. (MLH)

Tweak, Adapt, or Transform: Policy Scenarios in Response to Emerging Bioenergy Markets in the U.S. Corn Belt

Directory of Open Access Journals (Sweden)

Ryan C. Atwell

2011-03-01

Full Text Available Emerging bioenergy markets portend both boon and bane for regions of intensive agricultural production worldwide. To understand and guide the effects of bioenergy markets on agricultural landscapes, communities, and economies, we engaged leaders in the Corn Belt state of Iowa in a participatory workshop and follow-up interviews to develop future policy scenarios. Analysis of workshop and interview data, in conjunction with the results of regional social and ecological research, was used to develop a heuristic model outlining interactions between key drivers and outcomes of regional landscape change. Three policy scenarios were built on this framework and included the following approaches: tweak, adapt, and transform. Our results suggest that if macroscale markets, technologies, and federal farm policies are allowed to be the overriding drivers of farm owner and operator decision making, Iowa's agricultural landscapes will likely become highly efficient at row crop production at the cost of other desired outcomes. However, the perspectives of Iowa leaders demonstrate how multifunctional agricultural landscapes can be achieved through a concerted portfolio of change coordinated across local, regional, and national scales.

How Will Online Affiliate Marketing Networks Impact Search Engine Rankings?

OpenAIRE

Janssen, David; Heck, Eric

2007-01-01

textabstractIn online affiliate marketing networks advertising web sites offer their affiliates revenues based on provided web site traffic and associated leads and sales. Advertising web sites can have a network of thousands of affiliates providing them with web site traffic through hyperlinks on their web sites. Search engines such as Google, MSN, and Yahoo, consider hyperlinks as a proof of quality and/or reliability of the linked web sites, and therefore use them to determine the relevanc...

Cohesiveness in financial news and its relation to market volatility.

Science.gov (United States)

Piškorec, Matija; Antulov-Fantulin, Nino; Novak, Petra Kralj; Mozetič, Igor; Grčar, Miha; Vodenska, Irena; Smuc, Tomislav

2014-05-22

Motivated by recent financial crises, significant research efforts have been put into studying contagion effects and herding behaviour in financial markets. Much less has been said regarding the influence of financial news on financial markets. We propose a novel measure of collective behaviour based on financial news on the Web, the News Cohesiveness Index (NCI), and we demonstrate that the index can be used as a financial market volatility indicator. We evaluate the NCI using financial documents from large Web news sources on a daily basis from October 2011 to July 2013 and analyse the interplay between financial markets and finance-related news. We hypothesise that strong cohesion in financial news reflects movements in the financial markets. Our results indicate that cohesiveness in financial news is highly correlated with and driven by volatility in financial markets.

Cohesiveness in Financial News and its Relation to Market Volatility

Science.gov (United States)

Piškorec, Matija; Antulov-Fantulin, Nino; Novak, Petra Kralj; Mozetič, Igor; Grčar, Miha; Vodenska, Irena; Šmuc, Tomislav

2014-01-01

Motivated by recent financial crises, significant research efforts have been put into studying contagion effects and herding behaviour in financial markets. Much less has been said regarding the influence of financial news on financial markets. We propose a novel measure of collective behaviour based on financial news on the Web, the News Cohesiveness Index (NCI), and we demonstrate that the index can be used as a financial market volatility indicator. We evaluate the NCI using financial documents from large Web news sources on a daily basis from October 2011 to July 2013 and analyse the interplay between financial markets and finance-related news. We hypothesise that strong cohesion in financial news reflects movements in the financial markets. Our results indicate that cohesiveness in financial news is highly correlated with and driven by volatility in financial markets. PMID:24849598

Making Web Sites an Effective Recruitment Asset: Content Management Solutions Keep Web Sites Fresh and Relevant--and Students Engaged. Noel-Levitz White Paper

Science.gov (United States)

Noel-Levitz, Inc, 2009

2009-01-01

Have you updated your Web site today? Is it possible that answering "yes" to this simple question is the key to the success of your marketing and recruiting efforts? In the current recruitment arena, the ability to update and maintain this one high-value asset (your Web site) might be the key to the potency of your institutional…

Knighthood for 'father of the web'

CERN Multimedia

Uhlig, R

2003-01-01

"Tim Berners-Lee, the father of the world wide web, was awarded a knighthood for services to the internet, which his efforts transformed from a haunt of computer geeks, scientists and the military into a global phenomenon" (1/2 page).

Wholesale markets. Electricity, Natural Gas and CO2 markets Observatory - 4. Quarter 2013

International Nuclear Information System (INIS)

2013-12-01

The objective of this wholesale markets Observatory is to provide general monitoring indicators of electricity, natural gas and CO 2 markets in France. This Observatory is updated on a Quarterly basis and published on CRE's web site (www.cre.fr). The first part of the report summarises the highlights of the Quarter. The indicators (main dates, key figures and graphs) are detailed in the second part

Wholesale markets. Electricity, Natural Gas and CO2 markets Observatory - 3. Quarter 2013

International Nuclear Information System (INIS)

2013-09-01

The objective of this wholesale markets Observatory is to provide general monitoring indicators of electricity, natural gas and CO 2 markets in France. This Observatory is updated on a Quarterly basis and published on CRE's web site (www.cre.fr). The first part of the report summarises the highlights of the Quarter. The indicators (main dates, key figures and graphs) are detailed in the second part

Wholesale markets. Electricity, Natural Gas and CO2 markets Observatory - 1. Quarter 2014

International Nuclear Information System (INIS)

2014-03-01

The objective of this wholesale markets Observatory is to provide general monitoring indicators of electricity, natural gas and CO 2 markets in France. This Observatory is updated on a Quarterly basis and published on CRE's web site (www.cre.fr). The first part of the report summarises the highlights of the Quarter. The indicators (main dates, key figures and graphs) are detailed in the second part

The wisdom of crowds in action: Forecasting epidemic diseases with a web-based prediction market system.

Science.gov (United States)

Li, Eldon Y; Tung, Chen-Yuan; Chang, Shu-Hsun

2016-08-01

The quest for an effective system capable of monitoring and predicting the trends of epidemic diseases is a critical issue for communities worldwide. With the prevalence of Internet access, more and more researchers today are using data from both search engines and social media to improve the prediction accuracy. In particular, a prediction market system (PMS) exploits the wisdom of crowds on the Internet to effectively accomplish relatively high accuracy. This study presents the architecture of a PMS and demonstrates the matching mechanism of logarithmic market scoring rules. The system was implemented to predict infectious diseases in Taiwan with the wisdom of crowds in order to improve the accuracy of epidemic forecasting. The PMS architecture contains three design components: database clusters, market engine, and Web applications. The system accumulated knowledge from 126 health professionals for 31 weeks to predict five disease indicators: the confirmed cases of dengue fever, the confirmed cases of severe and complicated influenza, the rate of enterovirus infections, the rate of influenza-like illnesses, and the confirmed cases of severe and complicated enterovirus infection. Based on the winning ratio, the PMS predicts the trends of three out of five disease indicators more accurately than does the existing system that uses the five-year average values of historical data for the same weeks. In addition, the PMS with the matching mechanism of logarithmic market scoring rules is easy to understand for health professionals and applicable to predict all the five disease indicators. The PMS architecture of this study affords organizations and individuals to implement it for various purposes in our society. The system can continuously update the data and improve prediction accuracy in monitoring and forecasting the trends of epidemic diseases. Future researchers could replicate and apply the PMS demonstrated in this study to more infectious diseases and wider

78 FR 67881 - Nondiscrimination on the Basis of Disability in Air Travel: Accessibility of Web Sites and...

Science.gov (United States)

2013-11-12

... ticket agents are providing schedule and fare information and marketing covered air transportation... corresponding accessible pages on a mobile Web site by one year after the final rule's effective date; and (3... criteria) as the required accessibility standard for all public-facing Web pages involved in marketing air...

Volatility forecasting with the wavelet transformation algorithm GARCH model: Evidence from African stock markets

Directory of Open Access Journals (Sweden)

Mohd Tahir Ismail

2016-06-01

Full Text Available The daily returns of four African countries' stock market indices for the period January 2, 2000, to December 31, 2014, were employed to compare the GARCH(1,1 model and a newly proposed Maximal Overlap Discreet Wavelet Transform (MODWT-GARCH(1,1 model. The results showed that although both models fit the returns data well, the forecast produced by the GARCH(1,1 model underestimates the observed returns whereas the newly proposed MODWT-GARCH(1,1 model generates an accurate forecast value of the observed returns. The results generally showed that the newly proposed MODWT-GARCH(1,1 model best fits returns series for these African countries. Hence the proposed MODWT-GARCH should be applied on other context to further verify its validity.

Marketing 2.0: La nueva forma de hacer marketing.

OpenAIRE

Morón Redondo, Ana

2014-01-01

La web 2.0 ha revolucionado el concepto de marketing empresarial, dando lugar a una nueva corriente de colaboración y comunicación multidireccional on-line empresa-usuario a través de Internet y de las redes sociales. Grado en Administración y Dirección de Empresas

Web content a writer's guide

CERN Document Server

Mizrahi, Janet

2013-01-01

The explosion of electronic sources, whether in the form of news, commentary, sales and marketing, or information, has created boundless opportunities for producing content. Whether you're an entrepreneur with a start-up business who needs a website, an executive who uses social media to connect with various stakeholders, or a content provider blogging about topical issues, you'll need to know how to write for the web and address the unique environment of the digital world. This book will help you produce web content that generates results. Writing for the screen differs from writing for a pri

Strategic Marketing in Tourism

OpenAIRE

Silvia Muhcina; Brailoiu Liviu

2012-01-01

Tourism is a very dynamic economic sector because is very depended of environmental changes, especially now, when the global economy pass through successive crises. For the competitive organizations, the success means to transform their specific activity in a more market oriented business. The objectives of any organization must be fixed going from a better understanding of the markets. Strategic marketing means to know and analyze the consumers’ needs and the market which organization refers...

Do you web 2.0? public libraries and social networking

CERN Document Server

Berube, Linda

2011-01-01

Web 2.0 technology is a hot topic at the moment, and public librarians in particular are beginning to feel the pressure to apply these tools. Indeed, Web 2.0 has the potential to transform library services, but only if the policy and strategy for those services are ready to be transformed. The author not only reviews these tools and provides practical advice and case studies on how they can be applied in the public library setting, but also recommends the policies and business cases that begin to create a new strategy for public libraries.particularly geared to the public library settingadvice

Understanding digital marketing basics and actions

OpenAIRE

Piñeiro Otero, Teresa; Martínez Rolán, Luis Xabier

2016-01-01

This chapter provides a technical outline of the basics of online mar- keting. The outline includes an introduction to digital marketing and strategic planning and development. Our contribution offers theoretical and practical insights relative to this growing marketing area, with information on the main areas for which online marketing is particularly suited: (1) the E-commerce section explores different business models and what techniques are used for their development; (2) Web Search Marke...

Program Director as Webmaster? Analysis of 131 Anesthesiology Department Web Sites and Program Director Web Site Involvement and Opinion Survey.

Science.gov (United States)

Daneshpayeh, Negin; Lee, Howard; Berger, Jeffrey

2013-01-01

The last formal review of academic anesthesiology department Web sites (ADWs) for content was conducted in 2009. ADWs have been rated as very important by medical students in researching residency training programs; however, the rapid evolution of sites require that descriptive statistics must be more current to be considered reliable. We set out to provide an updated overview of ADW content and to better understand residency program directors' (PD) role and comfort with ADWs. Two independent reviewers (ND and HL) analyzed all 131 Accreditation Council for Graduate Medical Education (ACGME) accredited ADWs. A binary system (Yes/No) was used to determine which features were present. Reviewer reliability was confirmed with inter-rater reliability and percentage agreement calculation. Additionally, a blinded electronic survey (Survey Monkey, Portland, OR) was sent to anesthesiology residency PDs via electronic mail investigating the audiences for ADWs, the frequency of updates and the degree of PD involvement. 13% of anesthesiology departments still lack a Web site with a homepage with links to the residency program and educational offerings (18% in 2009). Only half (55%) of Web sites contain information for medical students, including clerkship information. Furthermore, programs rarely contain up-to-date calendars (13%), accreditation cycle lengths (11%), accreditation dates (7%) or board pass rates (6%). The PD survey, completed by 42 of 131 PDs, noted a correlation (r = 0.36) between the number of years as PD and the frequency of Web site updates - less experienced PDs appear to update their sites more frequently (p = 0.03). Although 86% of PDs regarded a Web site as "very" important in recruitment, only 9% felt "very" comfortable with the skills required to advertise and market a Web site. Despite the overall increase in ADW content since 2009, privacy concerns, limited resources and time constraints may prevent PDs from providing the most up-to-date Web sites for

Social Media Marketing: Challenges and Opportunities in the Web 2.0 Marketplace

NARCIS (Netherlands)

Constantinides, Efthymios; Lin, A.; Foster, J.; Scifleet, P.

2013-01-01

The present stage in the evolution of the Internet, commonly called Web 2.0, has revolutionized the way people communicate, interact, and share information and has radically changed the way customers search for and buy products. The increasing adoption of Web 2.0 applications and technologies has

Sustainability in Business from a Marketing Perspective

DEFF Research Database (Denmark)

Tollin, Karin; Bech Christensen, Lars; Wilke, Ricky

2015-01-01

analyses show that top management plays a conclusive role, provided they practise a transformational leadership style. Furthermore, the analyses show that marketing can act as a driver for the company's engagement in product responsibility and social issues. The potential for marketing to further...... strengthen its role in driving corporate sustainability is made apparent. The following courses are suggested: encompassing ideas and values that express a transformational perspective on leadership; integrating corporate brand management into marketing's portfolio of core capabilities; becoming further...

APPROACHES TO ANALYZE THE QUALITY OF ROMANIAN TOURISM WEB SITES

Directory of Open Access Journals (Sweden)

Lacurezeanu Ramona

2013-07-01

The purpose of our work is to analyze travel web-sites, more exactly, whether the criteria used to analyze virtual stores are also adequate for the Romanian tourism product. Following the study, we concluded that the Romanian online tourism web-sites for the Romanian market have the features that we found listed on similar web-sites of France, England, Germany, etc. In conclusion, online Romanian tourism can be considered one of the factors of economic growth.

Pengembangan Website E-Marketing: Studi Kasus Pada PT. Usaha Gedung Bank Dagang Negara

Directory of Open Access Journals (Sweden)

Honni Honni

2011-06-01

Full Text Available Use of the Internet has become a part of business activities, one of which is marketing via the Internet. Marketing is an activity that determines a company’s success. A web-based marketing can eliminate the existing limitations of conventional marketing such as time constraints and distance. Therefore, through this paper is proposed the development of marketing via the internet, or commonly known as e-marketing, so that the company can obtain maximum benefits as expected. The methodology used in the development of e-marketing website is The Seven Stage Cycle of Internet Marketing. The result achieved is a company’s e-marketing website. Conclusions obtained is that by using a web-based marketing, it is expected to help companies overcome the existing deficiencies, and can provide added value in improving promotions to better introduce the company to the market as well as to achieve profit increase. 

Marketing Mix sebagai Alat Pembeda dalam Persaingan

OpenAIRE

Pura A, Agus Hasan

2012-01-01

Marketers must not only formulate the broad strategies to achieve its marketing objectives but also plan marketing mix programs. Many good strategies fail when it comes to development of specific marketing - mix tactics. Decision must be made to transform marketing strategy to marketing mix and to provide competitive advantageous in the competitive market place and in the same time to provide what market needs. Key words : Integrated Marketing, Marketing Mix, Differentiation, Customer Valu...

The impact of modern technology on changing marketing actions in organisations. Marketing 4.0

OpenAIRE

Świeczak Witold

2017-01-01

The article presents the theory that modern technologies are changing the way in which marketing is organised and that they will transform the prevailing composition of the market, while enterprises should come to terms with the act that having a market share will no longer suffice to maintain the market leader position. The aim of this paper is to provide an overview of the key challenges generated by technological innovations and to identify the opportunities for marketing in light of the n...

Accuracy of marketing claims by providers of stereotactic radiation therapy.

Science.gov (United States)

Narang, Amol K; Lam, Edwin; Makary, Martin A; Deweese, Theodore L; Pawlik, Timothy M; Pronovost, Peter J; Herman, Joseph M

2013-01-01

Direct-to-consumer advertising by industry has been criticized for encouraging overuse of unproven therapies, but advertising by health care providers has not been as carefully scrutinized. Stereotactic radiation therapy is an emerging technology that has sparked controversy regarding the marketing campaigns of some manufacturers. Given that this technology is also being heavily advertised on the Web sites of health care providers, the accuracy of providers' marketing claims should be rigorously evaluated. We reviewed the Web sites of all U.S. hospitals and private practices that provide stereotactic radiation using two leading brands of stereotactic radiosurgery technology. Centers were identified by using data from the manufacturers. Centers without Web sites were excluded. The final study population consisted of 212 centers with online advertisements for stereotactic radiation. Web sites were evaluated for advertisements that were inconsistent with advertising guidelines provided by the American Medical Association. Most centers (76%) had individual pages dedicated to the marketing of their brand of stereotactic technology that frequently contained manufacturer-authored images (50%) or text (55%). Advertising for the treatment of tumors that have not been endorsed by professional societies was present on 66% of Web sites. Centers commonly claimed improved survival (22%), disease control (20%), quality of life (17%), and toxicity (43%) with stereotactic radiation. Although 40% of Web sites championed the center's regional expertise in delivering stereotactic treatments, only 15% of Web sites provided data to support their claims. Provider advertisements for stereotactic radiation were prominent and aggressive. Further investigation of provider advertising, its effects on quality of care, and potential oversight mechanisms is needed.

Bibliographic information organization in the semantic web

CERN Document Server

Willer, Mirna

2013-01-01

New technologies will underpin the future generation of library catalogues. To facilitate their role providing information, serving users, and fulfilling their mission as cultural heritage and memory institutions, libraries must take a technological leap; their standards and services must be transformed to those of the Semantic Web. Bibliographic Information Organization in the Semantic Web explores the technologies that may power future library catalogues, and argues the necessity of such a leap. The text introduces international bibliographic standards and models, and fundamental concepts in

PROGRAM APLIKASI PENJUALAN BUKU ENSIKLOPEDI ISLAM BERBASIS WEB

Directory of Open Access Journals (Sweden)

Candra Wijaya

2016-03-01

Full Text Available Abstract - Internet usable in business world as market connecting tools between buyer and seller which practice not must usage thinking about time, distance and location. Web-based application program islam ensiclopedy book store is system combine that use to support or contribute activity fluently on book store case. One of problem which happen is decrease information reached about market sale of book products so that no more people know about book store existence. This application program was builded from PHP base as server side scripting and MySQL as database server and waterfall methode as software growth process insequence trough model planning fase and solution tested. The purpose design of this application is make easy in service and give comfortely to consument also product market sale. So that with any online book e-commerce, hoped can rise service in information form to offered product and to come more customer because online market sale. Keyword :Web-Based Application Program, Islam Ensiclopedy Book Store, Store Abstrak - Penggunaan internet dalam dunia bisnis sebagai alat penghubung perdagangan antara penjual dan pembeli yang praktis tanpa harus memikirkan jarak, waktu dan lokasi. Program aplikasi penjualan buku ensiklopedi islam berbasis web merupakan serangkaian sistem yang digunakan untuk menunjang atau mendukung lancarnya kegiatan pada kasus penjualan buku. Salah satu permasalahan yang terjadi yaitu kurangnya penyampaian informasi mengenai pemasaran produk buku sehingga tidak banyak orang yang tahu tentang keberadaan toko buku tersebut. Program aplikasi ini dirancang berbasis web e-commerce dengan menggunakan bahasa pemograman PHP MySQL sebagai pengolahan data-data yang diperlukan dan metode waterfall sebagai proses pengembangan perangkat lunak berurutan yang melewati fase perencanaan pemodelan dan pengujian solusi. Tujuan dirancangnya aplikasi ini yaitu memudahkan dalam melayani dan memberikan kenyamanan kepada konsumen serta

Association and Sequence Mining in Web Usage

Directory of Open Access Journals (Sweden)

Claudia Elena DINUCA

2011-06-01

Full Text Available Web servers worldwide generate a vast amount of information on web users’ browsing activities. Several researchers have studied these so-called clickstream or web access log data to better understand and characterize web users. Clickstream data can be enriched with information about the content of visited pages and the origin (e.g., geographic, organizational of the requests. The goal of this project is to analyse user behaviour by mining enriched web access log data. With the continued growth and proliferation of e-commerce, Web services, and Web-based information systems, the volumes of click stream and user data collected by Web-based organizations in their daily operations has reached astronomical proportions. This information can be exploited in various ways, such as enhancing the effectiveness of websites or developing directed web marketing campaigns. The discovered patterns are usually represented as collections of pages, objects, or re-sources that are frequently accessed by groups of users with common needs or interests. The focus of this paper is to provide an overview how to use frequent pattern techniques for discovering different types of patterns in a Web log database. In this paper we will focus on finding association as a data mining technique to extract potentially useful knowledge from web usage data. I implemented in Java, using NetBeans IDE, a program for identification of pages’ association from sessions. For exemplification, we used the log files from a commercial web site.

Semantic web data warehousing for caGrid.

Science.gov (United States)

McCusker, James P; Phillips, Joshua A; González Beltrán, Alejandra; Finkelstein, Anthony; Krauthammer, Michael

2009-10-01

The National Cancer Institute (NCI) is developing caGrid as a means for sharing cancer-related data and services. As more data sets become available on caGrid, we need effective ways of accessing and integrating this information. Although the data models exposed on caGrid are semantically well annotated, it is currently up to the caGrid client to infer relationships between the different models and their classes. In this paper, we present a Semantic Web-based data warehouse (Corvus) for creating relationships among caGrid models. This is accomplished through the transformation of semantically-annotated caBIG Unified Modeling Language (UML) information models into Web Ontology Language (OWL) ontologies that preserve those semantics. We demonstrate the validity of the approach by Semantic Extraction, Transformation and Loading (SETL) of data from two caGrid data sources, caTissue and caArray, as well as alignment and query of those sources in Corvus. We argue that semantic integration is necessary for integration of data from distributed web services and that Corvus is a useful way of accomplishing this. Our approach is generalizable and of broad utility to researchers facing similar integration challenges.

Transforming shortcomings into opportunities: Can market incentives solve Lebanon's energy crisis?

International Nuclear Information System (INIS)

Ruble, Isabella; Nader, Pamela

2011-01-01

Over the past decades Lebanon's energy sector has been largely ignored and this has led to high economic and environmental costs. The sector is characterized by electricity poverty, an expanding and mainly unregulated transport sector and a lack of energy savings spanning through all sectors of the economy. Recently, the Government of Lebanon has committed to increase the share of renewable energy to 10% of the total energy supply by 2013 and to 12% by the year 2020; it also aims at reducing energy consumption by 6% by the year 2013. This paper aims at contributing to the formulation of a more comprehensive energy strategy for Lebanon by analyzing the recent changes in policy direction and by recommending legal, regulatory and policy measures in order to transform current shortcomings into opportunities allowing the country to become a regional 'success story' in the deployment of renewable energy and energy efficiency. - Research highlights: → This paper reviews the current situation of Lebanon's energy sector. → We analyze the recent development of the markets for renewable energy and energy efficiency. → Policy recommendations that will allow for a sustainable energy future are made.

O futuro do mercado discográfico: impacto das novas tecnologias na difusão e venda de conteúdo musical. A eficácia do marketing viral e do Web marketing na difusão e promoção de conteúdo musical

OpenAIRE

Gonçalves, Tiago Miguel Afonso

2009-01-01

Projecto de Dissertação / Mestrado em Marketing A presente dissertação tem como tema “O futuro do mercado discográfico. Impacto das novas tecnologias na difusão e venda de conteúdo musical. A eficácia do marketing viral e do web marketing na difusão e promoção de conteúdo musical.” Este estudo centra-se sobretudo numa análise empírica e num estudo metodológico de análise quantitativa que irá procurar alcançar resultados nos seguintes domínios: Análise e interpretação das novas tendência...

Silicon Web Process Development. [for solar cell fabrication

Science.gov (United States)

Duncan, C. S.; Seidensticker, R. G.; Hopkins, R. H.; Mchugh, J. P.; Hill, F. E.; Heimlich, M. E.; Driggers, J. M.

1979-01-01

Silicon dendritic web, ribbon form of silicon and capable of fabrication into solar cells with greater than 15% AMl conversion efficiency, was produced from the melt without die shaping. Improvements were made both in the width of the web ribbons grown and in the techniques to replenish the liquid silicon as it is transformed to web. Through means of improved thermal shielding stress was reduced sufficiently so that web crystals nearly 4.5 cm wide were grown. The development of two subsystems, a silicon feeder and a melt level sensor, necessary to achieve an operational melt replenishment system, is described. A gas flow management technique is discussed and a laser reflection method to sense and control the melt level as silicon is replenished is examined.

ANALYZING SOCIAL NETWORKS FROM THE PERSPECTIVE OF MARKETING DECISIONS

Directory of Open Access Journals (Sweden)

Logica BANICA

2015-12-01

Full Text Available Nowadays, the Web became more than a space for product presentation, but also a capitalization market (e-commerce and an efficient way to know the customer preferences and to meet their requirements. Large companies have the financial potential to use various marketing strategies and, in particular, digital-marketing. Instead, small businesses are looking for lower cost or no cost methods (also called guerrilla marketing. A small company can compete with a large company by approaching a particular range of products that excel in quality, and also by inventiveness in the marketing strategy. During 2010-2015 the potential of Information Technology and Communications (IT&C sector was proved for the companies which aimed towards modernization of technologies and introduced new strategies in order to commercialize new products. An important challenge for companies was to be aware of the changes in customer behaviour, using social networks software. Finally, research centers have set up new IT&C services and improved marketing and communications following the crisis. More and more companies invest in analytic tools to monitor their marketing strategies and Big Data becomes extremely useful for this purpose, using information like customer demographics and spending habits, oscillation between simplicity, comfort and glamour. There are various tools that can transform in a very short time, massive amounts of data into real business value in a very short time, helping companies and retailers to understand, at any point in the product lifecycle, which trends are gaining and which are losing ground. These insights give them the possibility to reduce the risk of not selling their products by making adjustments to the design, production or promotional strategies, before putting the goods on the market. In this paper we aim to present the advantages of exploring customer requirements from social media for marketing strategy of an enterprise, by using SNA

INBOUND MARKETING JAKO NOVÝ SMĚR INTERNETOVÉHO MARKETINGU

Directory of Open Access Journals (Sweden)

Ondřej Novotný

2015-04-01

Full Text Available The paper is focused on a new approach of internet marketing called inbound marketing. Its importance has increased with the enormous changes in the field of search engine optimisation. Inbound marketing deals with the techniques that are needed to get found by buyers. It is based on free (non-paid sources like organic search and social media. While the principle of outbound marketing is buying attention through various media, inbound marketing aims to deserve attention through its tools and activities and reach the relevant target group of customers. The aim of this paper is to assess the relevance and suitability of inbound marketing as a new trend of internet marketing for selected industries in the Czech market. Based on the web analysis of 69 web sites the importance of unpaid traffic sources is evaluated. The importance is assessed both in terms of the share of total traffic to the website, and in terms of business value, i.e. share of completed website objectives (conversion goals. Findings of the analysis show that the importance of unpaid traffic sources and their efficiency is high across most of researched categories of websites. Therefore, inbound marketing can be considered as a useful tool for building website traffic and increasing website effectiveness.

Consumer-centric approach a key to Internet marketing.

Science.gov (United States)

2000-09-01

Targeting your organization's marketing and outreach efforts is critical to competing effectively, especially when it comes to your web site. One company claims that its 15-question profiling instrument can help health care providers vary their marketing strategy to make sure they're reaching the right groups.

Transforming the Initial Marketing Education Experience: An Action Learning Approach

Science.gov (United States)

Young, Mark R.

2010-01-01

Marketing education today is facing significant challenges in attracting and retaining high-quality students. The focus of this article is to advocate engaging 1st-year students in the practice of marketing to help develop their identity as a marketing major, to see the relevance of their studies, and to enhance their thinking and self-regulating…

Web-based tailored intervention for preparation of parents and children for outpatient surgery (WebTIPS): development.

Science.gov (United States)

Kain, Zeev N; Fortier, Michelle A; Chorney, Jill MacLaren; Mayes, Linda

2015-04-01

As a result of cost-containment efforts, preparation programs for outpatient surgery are currently not available to the majority of children and parents. The recent dramatic growth in the Internet presents a unique opportunity to transform how children and their parents are prepared for surgery. In this article, we describe the development of a Web-based Tailored Intervention for Preparation of parents and children undergoing Surgery (WebTIPS). A multidisciplinary taskforce agreed that a Web-based tailored intervention consisting of intake, matrix, and output modules was the preferred approach. Next, the content of the various intake variables, the matrix logic, and the output content was developed. The output product has a parent component and a child component and is described in http://surgerywebtips.com/about.php. The child component makes use of preparation strategies such as information provision, modeling, play, and coping skills training. The parent component of WebTIPS includes strategies such as information provision, coping skills training, and relaxation and distraction techniques. A reputable animation and Web design company developed a secured Web-based product based on the above description. In this article, we describe the development of a Web-based tailored preoperative preparation program that can be accessed by children and parents multiple times before and after surgery. A follow-up article in this issue of Anesthesia & Analgesia describes formative evaluation and preliminary efficacy testing of this Web-based tailored preoperative preparation program.

The Marketing of Cultural Values

Directory of Open Access Journals (Sweden)

Ionel Enache

2015-01-01

Full Text Available The current, fast and unpredictable changes required a rapid transformation of Marketing. Marketing 3.0 can be the solution. Marketing 3.0 is a cultural and social marketing, a marketing of high values: moral, legal, esthetic and a marketing of superior needs: peace, justice, spiritual accomplishments, all globally approached. The goal of Marketing 3.0 is to convince all commercial and cultural structures to get involved in creating the Millennium Development Goals (MDGs: eradicating poverty, access to education, promoting the equality of the sexes, reducing infantile mortality, improving maternal health, fighting diseases, ensuring environment sustainability.

Semantic mashups intelligent reuse of web resources

CERN Document Server

Endres-Niggemeyer, Brigitte

2013-01-01

Mashups are mostly lightweight Web applications that offer new functionalities by combining, aggregating and transforming resources and services available on the Web. Popular examples include a map in their main offer, for instance for real estate, hotel recommendations, or navigation tools.  Mashups may contain and mix client-side and server-side activity. Obviously, understanding the incoming resources (services, statistical figures, text, videos, etc.) is a precondition for optimally combining them, so that there is always some undercover semantics being used.  By using semantic annotations

Electricity and gas market Observatory - 1. Quarter of 2013

International Nuclear Information System (INIS)

2013-03-01

The purpose of the Observatory is to provide the general public with indicators for monitoring market deregulation. It both covers the wholesale and retail electricity and gas markets in Metropolitan France. Since 2013, it also covers the wholesale CO 2 market. This Observatory is updated every three months and data are available on CRE web site (www.cre.fr)

Ajax, XSLT and SVG: Displaying ATLAS conditions data with new web technologies

Energy Technology Data Exchange (ETDEWEB)

Roe, S A, E-mail: shaun.roe@cern.c [CERN, CH-1211 Geneve 23 (Switzerland)

2010-04-01

The combination of three relatively recent technologies is described which allows an easy path from database retrieval to interactive web display. SQL queries on an Oracle database can be performed in a manner which directly return an XML description of the result, and Ajax techniques (Asynchronous JavaScript And XML) are used to dynamically inject the data into a web display accompanied by an XSLT transform template which determines how the data will be formatted. By tuning the transform to generate SVG (Scalable Vector Graphics) a direct graphical representation can be produced in the web page while retaining the database data as the XML source, allowing dynamic links to be generated in the web representation, but programmatic use of the data when used from a user application. With the release of the SVG 1.2 Tiny draft specification, the display can also be tailored for display on mobile devices. The technologies are described and a sample application demonstrated, showing conditions data from the ATLAS Semiconductor Tracker.

Ajax, XSLT and SVG: Displaying ATLAS conditions data with new web technologies

International Nuclear Information System (INIS)

Roe, S A

2010-01-01

The combination of three relatively recent technologies is described which allows an easy path from database retrieval to interactive web display. SQL queries on an Oracle database can be performed in a manner which directly return an XML description of the result, and Ajax techniques (Asynchronous JavaScript And XML) are used to dynamically inject the data into a web display accompanied by an XSLT transform template which determines how the data will be formatted. By tuning the transform to generate SVG (Scalable Vector Graphics) a direct graphical representation can be produced in the web page while retaining the database data as the XML source, allowing dynamic links to be generated in the web representation, but programmatic use of the data when used from a user application. With the release of the SVG 1.2 Tiny draft specification, the display can also be tailored for display on mobile devices. The technologies are described and a sample application demonstrated, showing conditions data from the ATLAS Semiconductor Tracker.

Ajax, XSLT and SVG: Displaying ATLAS conditions data with new web technologies

CERN Document Server

Roe, S A

2010-01-01

The combination of three relatively recent technologies is described which allows an easy path from database retrieval to interactive web display. SQL queries on an Oracle database can be performed in a manner which directly return an XML description of the result, and Ajax techniques (Asynchronous JavaScript And XML) are used to dynamically inject the data into a web display accompanied by an XSLT transform template which determines how the data will be formatted. By tuning the transform to generate SVG (Scalable Vector Graphics) a direct graphical representation can be produced in the web page while retaining the database data as the XML source, allowing dynamic links to be generated in the web representation, but programmatic use of the data when used from a user application. With the release of the SVG 1.2 Tiny draft specification, the display can also be tailored for display on mobile devices. The technologies are described and a sample application demonstrated, showing conditions data from the ATLAS Sem...

Research on Green Food Marketing Strategy of China

OpenAIRE

Qu Yan

2015-01-01

With the improvement of people's living standards, people's growing demand for green food is becoming bigger and bigger, but there are some problems in traditional marketing and at the same time, the rapid development of web marketing has impacted greatly on traditional marketing channels of the green food. The study attempts to analyze the development and the problems of green food in our country in traditional marketing, discussed the necessity and feasibility of the traditional green food ...

Path Index Based Keywords to SPARQL Query Transformation for Semantic Data Federations

Directory of Open Access Journals (Sweden)

Thilini Cooray

2016-06-01

Full Text Available Semantic web is a highly emerging research domain. Enhancing the ability of keyword query processing on Semantic Web data provides a huge support for familiarizing the usefulness of Semantic Web to the general public. Most of the existing approaches focus on just user keyword matching to RDF graphs and output the connecting elements as results. Semantic Web consists of SPARQL query language which can process queries more accurately and efficiently than general keyword matching. There are only about a couple of approaches available for transforming keyword queries to SPARQL. They basically rely on real time graph traversals? for identifying subgraphs which can connect user keywords. Those approaches are either limited to query processing on a single data store or a set of interlinked data sets. They have not focused on query processing on a federation of independent data sets which belongs to the same domain. This research proposes a Path Index based approach eliminating real time graph traversal for transforming keyword queries to SPARQL. We have introduced an ontology alignment based approach for keyword query transforming on a federation of RDF data stored using multiple heterogeneous vocabularies. Evaluation shows that the proposed approach have the ability to generate SPARQL queries which can provide highly relevant results for user keyword queries. The Path Index based query transformation approach has also achieved high efficiency compared to the existing approach.

Important changes for cern.market and other newsgroups at CERN

CERN Multimedia

2007-01-01

The "cern.market" is moving to the web! You should now use http://cern.ch/cern.market to read and post messages. After 25 June it will no longer be possible to post messages from a newsreader. More generally, the CERN newsgroup service (news.cern.ch) will be progressively decommissioned in June/July 2007. The newsgroup functionality for CERN discussion forums such as the cern.market is moving to web-based discussion forums and RSS feeds. As of 9 July, public services will need to be used to access public newsgroups (those not starting with "cern"), as the internal news.cern.ch server will cease to provide them. Please read go there for more information. The Mail Services team

On transform coding tools under development for VP10

Science.gov (United States)

Parker, Sarah; Chen, Yue; Han, Jingning; Liu, Zoe; Mukherjee, Debargha; Su, Hui; Wang, Yongzhe; Bankoski, Jim; Li, Shunyao

2016-09-01

Google started the WebM Project in 2010 to develop open source, royaltyfree video codecs designed specifically for media on the Web. The second generation codec released by the WebM project, VP9, is currently served by YouTube, and enjoys billions of views per day. Realizing the need for even greater compression efficiency to cope with the growing demand for video on the web, the WebM team embarked on an ambitious project to develop a next edition codec, VP10, that achieves at least a generational improvement in coding efficiency over VP9. Starting from VP9, a set of new experimental coding tools have already been added to VP10 to achieve decent coding gains. Subsequently, Google joined a consortium of major tech companies called the Alliance for Open Media to jointly develop a new codec AV1. As a result, the VP10 effort is largely expected to merge with AV1. In this paper, we focus primarily on new tools in VP10 that improve coding of the prediction residue using transform coding techniques. Specifically, we describe tools that increase the flexibility of available transforms, allowing the codec to handle a more diverse range or residue structures. Results are presented on a standard test set.

All-Round Marketing Increases Hospital Popularity.

Science.gov (United States)

Ziqi, Tao

2015-06-01

Xuzhou Center Hospital is in a competing medical market in Xuzhou city. This hospital has been dedicating to improve the medical skills and provide professional and individualized service to the patients in order to improve the patient's experience and increase the patient's satisfaction. On the other side, this hospital has provided an all-round marketing campaign to build up the social influence and public reputation through public-praise marketing, web marketing, media marketing, and scholar marketing. Besides, this hospital has been cooperating with foreign medical institutions and inviting foreign medical specialists to academic communication. With the combined effects of improving medical service and all-round marketing, the hospital's economic performance has been enhanced significantly and laid a solid foundation for its ambition to become the first-class hospital in Huaihai Economic Zone.

INSTITUTIONAL TRANSFORMATION IN COUNTRIES OF CEE: EXPERIENCE FOR UKRAINE

Directory of Open Access Journals (Sweden)

Galyna\tPOCHENCHUK

2015-12-01

Full Text Available In the article the experience of post-socialist countries of Central and Eastern Europe on the transformational changes that have been implemented in the political, socio-economic and ideological spheres is considered. The unprecedentness is determined by the scope and timing of reform. The author reviews the main conceptual models of realization of market transformations. The features of centrally-planned or command economy and main stages of market reforms with regard to processes that took place in the reformed countries are characterized. It is determined that the first phase concerned the dismantling of the previous social system and its institutions, so that it was not only started the formation of market structures and the introduction of democratic principles, but also significant negative trends in the economy and social sphere. The second stage of reforms in CEE related to the acquisition of the membership in Member States and relevant preparatory and adaptational measures. Critical importance of institutional reforms to establish an effective functioning of democratic market economy is explained. Based on the analysis of institutional transformations that took place in the reform process in Central and Eastern Europe the main institutional changes in various fields are summarized. With the experience of CEE countries the narrow places of transformation processes in Ukraine are identified and necessary directions for further transformation are reasonably grounded.

LOG FILE ANALYSIS AND CREATION OF MORE INTELLIGENT WEB SITES

Directory of Open Access Journals (Sweden)

Mislav Šimunić

2012-07-01

Full Text Available To enable successful performance of any company or business system, both inthe world and in the Republic of Croatia, among many problems relating to its operationsand particularly to maximum utilization and efficiency of the Internet as a media forrunning business (especially in terms of marketing, they should make the best possible useof the present-day global trends and advantages of sophisticated technologies andapproaches to running a business. Bearing in mind the fact of daily increasing competitionand more demanding market, this paper addresses certain scientific and practicalcontribution to continuous analysis of demand market and adaptation thereto by analyzingthe log files and by retroactive effect on the web site. A log file is a carrier of numerousdata and indicators that should be used in the best possible way to improve the entirebusiness operations of a company. However, this is not always simple and easy. The websites differ in size, purpose, and technology used for designing them. For this very reason,the analytic analysis frameworks should be such that can cover any web site and at thesame time leave some space for analyzing and investigating the specific characteristicof each web site and provide for its dynamics by analyzing the log file records. Thoseconsiderations were a basis for this paper

BIRD: Bio-Image Referral Database. Design and implementation of a new web based and patient multimedia data focused system for effective medical diagnosis and therapy.

Science.gov (United States)

Pinciroli, Francesco; Masseroli, Marco; Acerbo, Livio A; Bonacina, Stefano; Ferrari, Roberto; Marchente, Mario

2004-01-01

This paper presents a low cost software platform prototype supporting health care personnel in retrieving patient referral multimedia data. These information are centralized in a server machine and structured by using a flexible eXtensible Markup Language (XML) Bio-Image Referral Database (BIRD). Data are distributed on demand to requesting client in an Intranet network and transformed via eXtensible Stylesheet Language (XSL) to be visualized in an uniform way on market browsers. The core server operation software has been developed in PHP Hypertext Preprocessor scripting language, which is very versatile and useful for crafting a dynamic Web environment.

Web Site Optimisation

OpenAIRE

Petrželka, Jiří

2007-01-01

This BSc Project was performed during a study stay at the Coventry University, UK. The goal of this project is to enhance the accessibility and usability of an existing company presentation located at http://www.hcc.cz, boost the site's traffic and so increase the company's revenues. The project follows these steps to accomplish this: a ) A partial refactoring of the back-end (PHP scripts). b ) Transformation of the website contents according to the recommendations of the World Wide Web conso...

Electricity marketing and retailing

International Nuclear Information System (INIS)

Phillips, E.

2001-01-01

This power point presentation outlined the values of wholesale and retail marketing of natural gas to offer choice to all Canadians. The initial wholesale market dealt with physical bilaterals, financial bilaterals and transmission rights, while the mature wholesale market deals with futures contracts, reserve markets, dispatchable loads, swaps, trades and emissions trading. Wholesale prices include debt reduction charges, transmission charges transformation charges, ancillary charges, and independent market operator (IMO) fees. Retail rates offered by local distribution companies (LDC) include distribution charges, adjustments to SSS, and distribution losses. The role of marketers is to provide consumers with what they want, which is annual fixed rates with aggregation and load profiling as well as billing and procurement services

Marketing your practice on the Internet.

Science.gov (United States)

Rothschild, Michael A

2002-12-01

The Internet provides a unique opportunity for marketing a medical practice. By demonstrating a commitment to good doctor-patient communication, by providing helpful background information, and by facilitating office workflow, a Web site can be a cost-effective way to enhance any practice. This chapter examines the basics of implementing an Internet presence; the issues related to online communication with patients; and the ongoing utilization, promotion, and maintenance of a Web site.

News Resources on the World Wide Web.

Science.gov (United States)

Notess, Greg R.

1996-01-01

Describes up-to-date news sources that are presently available on the Internet and World Wide Web. Highlights include electronic newspapers; AP (Associated Press) sources and Reuters; sports news; stock market information; New York Times; multimedia capabilities, including CNN Interactive; and local and regional news. (LRW)

Web survey methodology

CERN Document Server

Callegaro, Mario; Vehovar, Asja

2015-01-01

Web Survey Methodology guides the reader through the past fifteen years of research in web survey methodology. It both provides practical guidance on the latest techniques for collecting valid and reliable data and offers a comprehensive overview of research issues. Core topics from preparation to questionnaire design, recruitment testing to analysis and survey software are all covered in a systematic and insightful way. The reader will be exposed to key concepts and key findings in the literature, covering measurement, non-response, adjustments, paradata, and cost issues. The book also discusses the hottest research topics in survey research today, such as internet panels, virtual interviewing, mobile surveys and the integration with passive measurements, e-social sciences, mixed modes and business intelligence. The book is intended for students, practitioners, and researchers in fields such as survey and market research, psychological research, official statistics and customer satisfaction research.

Can We Envision a Bettor's Guide to Climate Prediction Markets?

Science.gov (United States)

Trexler, M.

2017-12-01

It's one thing to set up a climate prediction market, it's another to find enough informed traders to make the market work. Climate bets could range widely, from purely scientific or atmospheric metrics, to bets that involve the interplay of science, policy, economic, and behavioral outcomes. For a topic as complex and politicized as climate change, a Bettor's Guide to Climate Predictions could substantially expand and diversify the pool of individuals trading in the market, increasing both its liquidity and decision-support value. The Climate Web is an on-line and publically accessible Beta version of such a Bettor's Guide, implementing the knowledge management adage: "if only we knew what we know." The Climate Web not only curates the key literature, news coverage, and websites relating to more than 100 climate topics, from extreme event exceedance curves to climate economics to climate risk scenarios, it extracts and links together thousands of ideas and graphics across all of those topics. The Climate Web integrates the many disciplinary silos that characterize today's often dysfunctional climate policy conversations, allowing rapid cross-silo exploration and understanding. As a Bettor's Guide it would allow prediction market traders to better research and understand their potential bets, and to quickly survey key thinking and uncertainties relating to those bets. The availability of such a Bettor's Guide to Climate Predictions should make traders willing to place more bets than they otherwise would, and should facilitate higher quality betting. The presentation will introduce the knowledge management dimensions and challenges of climate prediction markets, and introduce the Climate Web as one solution to those challenges.

Transforming Society

DEFF Research Database (Denmark)

Enemark, Stig; Dahl Højgaard, Pia

2017-01-01

, was a result of transforming society from a feudal system to a capitalistic and market based economy. This story is interesting in itself - but it also provides a key to understanding the cadastral system of today. The system has evolved over time and now serves a whole range of functions in society. The paper...

VIRTUAL WEB PROMOSI DAN RESERVASI HOTEL BERBASIS WEB DAN VIA SMS PADA HOTEL DIAMOND

Directory of Open Access Journals (Sweden)

Alexander Setiawan

2012-01-01

Full Text Available Web and SMS is a new development that is useful for many people as a data exchange media. In the business world, especially for marketing use, by using those two media business can be performed globally so that informations are fast and easily spread all over the world. From this problem born an idea to promote Diamond Hotel by using web and a facility to reserve room using SMS. This Application was created by using VB 6 language and using AT command to communicate with cellphone. Meanwhile, data that flow between system and cellphone are in the form of Protocol Data Unit. System had been tested by sending SMS request from a cellphone and system sent back SMS response as requested by user.

The role of compensation in money market and new money market instruments Open

OpenAIRE

Duduiala-Popescu, Lorena

2009-01-01

Creation and proper functioning of the money market in Romania is subject to a preponderant constancy of private property, to support competition as a factor increasing the efficiency of the economy. Appearance money market in Romania is related to the transformations that have manifested in our country since 1989. As a mechanism of market economy, can not talk about them in existence before 1989. In a centralized economy, instruments, financial categories have ceased to reflect the actual si...

Characteristics of food industry web sites and "advergames" targeting children.

Science.gov (United States)

Culp, Jennifer; Bell, Robert A; Cassady, Diana

2010-01-01

To assess the content of food industry Web sites targeting children by describing strategies used to prolong their visits and foster brand loyalty; and to document health-promoting messages on these Web sites. A content analysis was conducted of Web sites advertised on 2 children's networks, Cartoon Network and Nickelodeon. A total of 290 Web pages and 247 unique games on 19 Internet sites were examined. Games, found on 81% of Web sites, were the most predominant promotion strategy used. All games had at least 1 brand identifier, with logos being most frequently used. On average Web sites contained 1 "healthful" message for every 45 exposures to brand identifiers. Food companies use Web sites to extend their television advertising to promote brand loyalty among children. These sites almost exclusively promoted food items high in sugar and fat. Health professionals need to monitor food industry marketing practices used in "new media." Published by Elsevier Inc.

Model Validation in Ontology Based Transformations

Directory of Open Access Journals (Sweden)

Jesús M. Almendros-Jiménez

2012-10-01

Full Text Available Model Driven Engineering (MDE is an emerging approach of software engineering. MDE emphasizes the construction of models from which the implementation should be derived by applying model transformations. The Ontology Definition Meta-model (ODM has been proposed as a profile for UML models of the Web Ontology Language (OWL. In this context, transformations of UML models can be mapped into ODM/OWL transformations. On the other hand, model validation is a crucial task in model transformation. Meta-modeling permits to give a syntactic structure to source and target models. However, semantic requirements have to be imposed on source and target models. A given transformation will be sound when source and target models fulfill the syntactic and semantic requirements. In this paper, we present an approach for model validation in ODM based transformations. Adopting a logic programming based transformational approach we will show how it is possible to transform and validate models. Properties to be validated range from structural and semantic requirements of models (pre and post conditions to properties of the transformation (invariants. The approach has been applied to a well-known example of model transformation: the Entity-Relationship (ER to Relational Model (RM transformation.

Sistem Informasi Penjualan Boneka Berbasis Web (Studi Kasus: Asrama Boneka Unilak

Directory of Open Access Journals (Sweden)

Eddis Syahputra Pane

2017-05-01

Full Text Available AbstrakSistem penjualan boneka di asrama boneka selama ini dilakukan dengan cara bekerja sama dengan toko-toko boneka dan pedagang boneka di kaki lima yang membutuhkan waktu yang lama dalam memasarkan boneka tersebut sehingga dinilai kurang efektif dan efesien. Lambatnya perkembangan penjualan karena kurangnya promosi Asrama Boneka kepada masyarakat sehingga tidak semua kalangan masyarakat mengenal perusahaan ini. Oleh karena itu dibutuhkan suatu sistem infomasi penjualan berbasis web atau internet yang dapat membantu dalam memasarkan boneka sehingga transaksi penjualan dapat dilakukan dengan cepat dimana saja dan kapan saja oleh semua kalangan masyarakat. Tujuan pembangunan sistem informasi penjualan boneka ini adalah untuk memberikan informasi tentang boneka yang dipasarkan secara detail kepada calon pembeli sehingga mempermudah calon pembeli mendapatkan informasi yang dibutuhkan; lebih memperkenalkan  asrama boneka kepada semua kalangan masyarakat sehingga dapat memperluas jangkauan pemasaran dengan tujuan dapat meningkatkan penjualan. Kata kunci: Sistem Informasi Penjualan, Web Abstract Sales system in a dorm dolls doll has been done by working together with shops and traders stuffed doll in the sidewalk that takes a long time in the doll market that is considered less effective and efficient. The slow development of sales due to lack of promotion Dormitory doll to the public so that not all people know this company. Therefore needed a web-based sales information system or the internet that can help in marketing the doll so that the transaction can be done quickly anywhere and anytime by all circles of society. The development objective of this doll sales information system is to provide information about the dolls marketed in detail to prospective buyers making it easier for potential buyers to get the information needed; introduce boarding doll to all the community so that it can expand your marketing reach with the aim to increase

ANALYZING SOCIAL NETWORKS FROM THE PERSPECTIVE OF MARKETING DECISIONS

OpenAIRE

Logica BANICA; Victoria-Mihaela BRINZEA; Magdalena RADULESCU

2015-01-01

Nowadays, the Web became more than a space for product presentation, but also a capitalization market (e-commerce) and an efficient way to know the customer preferences and to meet their requirements. Large companies have the financial potential to use various marketing strategies and, in particular, digital-marketing. Instead, small businesses are looking for lower cost or no cost methods (also called guerrilla marketing). A small company can compete with a large company by approaching a par...

Important changes for cern.market and other newsgroups at CERN

CERN Multimedia

2007-01-01

The "cern.market" is moving to the web! You should now use http://cern.ch/cern.market to read and post messages. After 25 June it will no longer be possible to post messages from a newsreader. More generally, the CERN newsgroup service (news.cern.ch) will be progressively decommissioned in June/July 2007. The newsgroup functionality for CERN discussion forums such as the cern.market is moving to web-based discussion forums and RSS feeds. As of 9 July, public services will need to be used to access public newsgroups (those not starting with "cern"), as the internal news.cern.ch server will cease to provide them. Please read http://cern.ch/mail/help/?fdid=33 for more information. The Mail Services team

The Like economy: the politics of data and dataflows in the social web

NARCIS (Netherlands)

Helmond, A.

2012-01-01

In this paper I would like to draw attention to the various actors involved in creating and maintaining a particular infrastructure of the social web, which is currently enabled by Facebook’s social plugins and Open Graph. This infrastructure allows the platform to transform web activities, in the

Marketing Globalisation – Polish Market Experience

Directory of Open Access Journals (Sweden)

Robert Nowacki

2007-09-01

Full Text Available The beginning of the 21st century has been yielded with an acceleration of transformations occurring in economies of the whole world. These changes relate to all the areas of economic life functioning. The most important manifestation thereof is a reinforcement of competitive phenomena. Among the most important reasons for such a state of affairs, there is mentioned globalisation. The course of its processes forces the organisation operating in the market to undertake adaptive actions. One of them is reorientation of marketing activities. The need to modify the previous marketing concepts results, first of all, from far reaching alterations in the sphere of consumption, just triggered by globalisationís impact. These trends are noticed in all the markets, also in the Polish one. The foreign enterprises operating in it more and more often use the concept of global marketing. This makes us to have reflection on what is the real effectiveness of such actions and what are the possibilities to form oneís competitive position owing to that. The article constitutes an attempt to provide answers to these questions.

Recognizing misleading pharmaceutical marketing online.

Science.gov (United States)

De Freitas, Julian; Falls, Brian A; Haque, Omar S; Bursztajn, Harold J

2014-01-01

In light of decision-making psychology, this article details how drug marketing operates across established and novel web domains and identifies some common misleading trends and influences on prescribing and patient-initiated medication requests. The Internet has allowed pharmaceutical marketing to become more salient than ever before. Although the Internet's growth has improved the dissemination of pharmaceutical information, it has also led to the increased influence of misleading pharmaceutical marketing. Such mismarketing is of concern, especially in psychiatry, since psychotropics generate considerable revenue for drug companies. In a climate of resource-limited drug regulation and time-strapped physicians, we recommend improving both independent monitoring and consumer awareness of Internet-enabled, potentially misleading, pharmaceutical marketing influences. © 2014 American Academy of Psychiatry and the Law.

Transforming Service Employees and Climate: A Multilevel, Multisource Examination of Transformational Leadership in Building Long-Term Service Relationships

Science.gov (United States)

Liao, Hui; Chuang, Aichia

2007-01-01

This longitudinal field study integrates the theories of transformational leadership (TFL) and relationship marketing to examine how TFL influences employee service performance and customer relationship outcomes by transforming both (at the micro level) the service employees' attitudes and (at the macro level) the work unit's service climate.…

Electricity and gas market Observatory - 1. Quarter of 2012

International Nuclear Information System (INIS)

2012-03-01

The purpose of the Observatory is to provide the general public with indicators for monitoring market deregulation. It both covers the wholesale and retail electricity and gas markets in Metropolitan France. This Observatory is updated every three months and data are available on CRE web site (www.cre.fr)

Electricity and gas market Observatory - 4. Quarter of 2011

International Nuclear Information System (INIS)

2011-12-01

The purpose of the Observatory is to provide the general public with indicators for monitoring market deregulation. It both covers the wholesale and retail electricity and gas markets in Metropolitan France. This Observatory is updated every three months and data are available on CRE web site (www.cre.fr)

Electricity and gas market Observatory - 3. Quarter of 2011

International Nuclear Information System (INIS)

2011-09-01

The purpose of the Observatory is to provide the general public with indicators for monitoring market deregulation. It both covers the wholesale and retail electricity and gas markets in Metropolitan France. This Observatory is updated every three months and data are available on CRE web site (www.cre.fr)

Electricity and gas market Observatory - 2. Quarter of 2011

International Nuclear Information System (INIS)

2011-06-01

The purpose of the Observatory is to provide the general public with indicators for monitoring market deregulation. It both covers the wholesale and retail electricity and gas markets in Metropolitan France. This Observatory is updated every three months and data are available on CRE web site (www.cre.fr)

Electricity and gas market Observatory - 4. Quarter of 2010

International Nuclear Information System (INIS)

2010-12-01

The purpose of the Observatory is to provide the general public with indicators for monitoring market deregulation. It both covers the wholesale and retail electricity and gas markets in Metropolitan France. This Observatory is updated every three months and data are available on CRE web site (www.cre.fr)

Electricity and gas market Observatory - 3. Quarter of 2012

International Nuclear Information System (INIS)

2012-09-01

The purpose of the Observatory is to provide the general public with indicators for monitoring market deregulation. It both covers the wholesale and retail electricity and gas markets in Metropolitan France. This Observatory is updated every three months and data are available on CRE web site (www.cre.fr)

Electricity and gas market Observatory - 2. Quarter of 2012

International Nuclear Information System (INIS)

2012-06-01

The purpose of the Observatory is to provide the general public with indicators for monitoring market deregulation. It both covers the wholesale and retail electricity and gas markets in Metropolitan France. This Observatory is updated every three months and data are available on CRE web site (www.cre.fr)

Electricity and gas market Observatory - 4. Quarter of 2012

International Nuclear Information System (INIS)

2012-12-01

The purpose of the Observatory is to provide the general public with indicators for monitoring market deregulation. It both covers the wholesale and retail electricity and gas markets in Metropolitan France. This Observatory is updated every three months and data are available on CRE web site (www.cre.fr)

Electricity and gas market Observatory - 1. Quarter of 2011

International Nuclear Information System (INIS)

2011-03-01

The purpose of the Observatory is to provide the general public with indicators for monitoring market deregulation. It both covers the wholesale and retail electricity and gas markets in Metropolitan France. This Observatory is updated every three months and data are available on CRE web site (www.cre.fr)

An approach for evaluating the market effects of energy efficiency programs

International Nuclear Information System (INIS)

Vine, E.; Prahl, R.; Meyers, S.; Turiel, I.

2010-01-01

This paper presents work currently being carried out in California on evaluating market effects. We first outline an approach for conducting market effect studies that includes the six key steps that were developed in study plans: (1) a scoping study that characterizes a particular market, reviews relevant market effects studies, develops integrated market and program theories, and identifies market indicators; (2) analysis of market evolution, using existing data sources; (3) analysis of market effects, based on sales data and interviews with key market actors; (4) analysis of attribution; (5) estimation of energy savings; and (6) assessment of sustainability (i.e., the extent to which any observed market effects are likely to persist in the absence or reduction of public intervention, and thus has helped to transform the market). We describe the challenges in conducting this type of analysis (1) selecting a comparison state(s) to California for a baseline, (2) availability and quality of data (limiting analyses), (3) inconsistent patterns of results, and (4) conducting market effects evaluations at one point in time, without the benefit of years of accumulated research findings, and then provide some suggestions for future research on the evaluation of market effects. With the promulgation of market transformation programs, the evaluation of market effects will be critical. We envision that these market effects studies will help lay the foundation for the refinement of techniques for measuring the impacts of programs that seek to transform markets for energy efficiency products and practices.

Customer Decision Making in Web Services with an Integrated P6 Model

Science.gov (United States)

Sun, Zhaohao; Sun, Junqing; Meredith, Grant

Customer decision making (CDM) is an indispensable factor for web services. This article examines CDM in web services with a novel P6 model, which consists of the 6 Ps: privacy, perception, propensity, preference, personalization and promised experience. This model integrates the existing 6 P elements of marketing mix as the system environment of CDM in web services. The new integrated P6 model deals with the inner world of the customer and incorporates what the customer think during the DM process. The proposed approach will facilitate the research and development of web services and decision support systems.

Reclaiming the University: transforming economics as a discipline

Directory of Open Access Journals (Sweden)

Arne Heise

2018-05-01

Full Text Available Economics as a discipline is currently in disarray. In the aftermath of the global financial crisis, academic experts, students, commentators, practitioners and politicians all questioned the status of academic economics and many called for a ‘new economic thinking’. Nearly a decade later, however, there is little evidence of a transformation in research and teaching. The present study first clarifies what is meant by a transformation of economics as a discipline, since this remains an ill-defined term and may be interpreted in very different ways. It then establishes the conditions of a successful transformation of the discipline in terms of intra-disciplinary and extra-disciplinary factors. The paper argues that economics as a discipline cannot be expected to trigger this transformation by itself (i.e. via self-regulation, since the ‘market for economic ideas’ is prone to market failure. In addition, the influence of external factors and actors on the market may serve to distort the congruence between the individual researcher’s utility and societal welfare. External incentives are therefore required to establish constitutional guardrails that ensure fair competition between ideas.

PV-WEB: internet-based PV information tool

International Nuclear Information System (INIS)

Cowley, P.

2003-01-01

This report gives details of a project to create a web-based information system on photovoltaic (PV) systems for the British PV Association (PV-UK) for use by decision makers in government, the utilities, and the housing and construction sectors. The project, which aims to provide an easily accessible tool for UK companies, promote PV technology, increase competitiveness, and identify market opportunities, is described. The design of the web site and its implementation and the evolution are discussed, along with the maintenance of the site by PV-UK and the opportunities offered to PV-UK Members

PV-WEB: internet-based PV information tool

Energy Technology Data Exchange (ETDEWEB)

Cowley, P

2003-07-01

This report gives details of a project to create a web-based information system on photovoltaic (PV) systems for the British PV Association (PV-UK) for use by decision makers in government, the utilities, and the housing and construction sectors. The project, which aims to provide an easily accessible tool for UK companies, promote PV technology, increase competitiveness, and identify market opportunities, is described. The design of the web site and its implementation and the evolution are discussed, along with the maintenance of the site by PV-UK and the opportunities offered to PV-UK Members.

TRANSFORMATION IN BULGARIAN LABOR MARKET IN THE YEARS OF TRANSITION

Directory of Open Access Journals (Sweden)

Venelin Terziev

2014-09-01

Full Text Available The paper examines the dependency of labor market on positive and negative effects of cyclic recurrence and economic development. Probable scenarios of the dynamics in employment and unemployment in dependence of changes in gross domestic product (GDP and productivity in conditions of recession and following the start of economic revival are analyzed in accordance to the open character of Bulgarian economy and the specificity of Bulgarian model of transition predetermined by the impacts of outer influences and additional inner ones on the labor market, which verification is on the basis of the data for state-of-art of labor market in years of transition to market economy. The factor predestining the level of unemployment are investigated on the basis of input flows unemployment relating to macroeconomic and other outer measures, as well as the impact which would lead to decrease in the average duration of unemployment. The accent is on the necessity of establishment of a consecutive and sustainable strategy of economic development having a clear vision about the structuring of economy and labor demand in middle-term aspect, as founding in the flexibility of labor market and employment in the country.

Vulnerabilities to misinformation in online pharmaceutical marketing.

Science.gov (United States)

De Freitas, Julian; Falls, Brian A; Haque, Omar S; Bursztajn, Harold J

2013-05-01

Given the large percentage of Internet users who search for health information online, pharmaceutical companies have invested significantly in online marketing of their products. Although online pharmaceutical marketing can potentially benefit both physicians and patients, it can also harm these groups by misleading them. Indeed, some pharmaceutical companies have been guilty of undue influence, which has threatened public health and trust. We conducted a review of the available literature on online pharmaceutical marketing, undue influence and the psychology of decision-making, in order to identify factors that contribute to Internet users' vulnerability to online pharmaceutical misinformation. We find five converging factors: Internet dependence, excessive trust in the veracity of online information, unawareness of pharmaceutical company influence, social isolation and detail fixation. As the Internet continues to change, it is important that regulators keep in mind not only misinformation that surrounds new web technologies and their contents, but also the factors that make Internet users vulnerable to misinformation in the first place. Psychological components are a critical, although often neglected, risk factor for Internet users becoming misinformed upon exposure to online pharmaceutical marketing. Awareness of these psychological factors may help Internet users attentively and safely navigate an evolving web terrain.

Client-Side Event Processing for Personalized Web Advertisement

Science.gov (United States)

Stühmer, Roland; Anicic, Darko; Sen, Sinan; Ma, Jun; Schmidt, Kay-Uwe; Stojanovic, Nenad

The market for Web advertisement is continuously growing and correspondingly, the number of approaches that can be used for realizing Web advertisement are increasing. However, current approaches fail to generate very personalized ads for a current Web user that is visiting a particular Web content. They mainly try to develop a profile based on the content of that Web page or on a long-term user's profile, by not taking into account current user's preferences. We argue that by discovering a user's interest from his current Web behavior we can support the process of ad generation, especially the relevance of an ad for the user. In this paper we present the conceptual architecture and implementation of such an approach. The approach is based on the extraction of simple events from the user interaction with a Web page and their combination in order to discover the user's interests. We use semantic technologies in order to build such an interpretation out of many simple events. We present results from preliminary evaluation studies. The main contribution of the paper is a very efficient, semantic-based client-side architecture for generating and combining Web events. The architecture ensures the agility of the whole advertisement system, by complexly processing events on the client. In general, this work contributes to the realization of new, event-driven applications for the (Semantic) Web.

Towards privacy-preserving XML transformation

DEFF Research Database (Denmark)

Jensen, Meiko; Kerschbaum, Florian

2011-01-01

In composite web services one can only either hide the identities of the participants or provide end-to-end confidentiality via encryption. For a designer of inter organizational business processes this implies that she either needs to reveal her suppliers or force her customers to reveal...... their information. In this paper we present a solution to the encrypted data modification problem and reconciliate this apparent conflict. Using a generic sender-transformer-recipient example scenario, we illustrate the steps required for applying XML transformations to encrypted data, present the cryptographic...... building blocks, and give an outlook on advantages and weaknesses of the proposed encryption scheme. The transformer is then able to offer composite services without itself learning the content of the messages....

THE ROLE OF DATABASE MARKETING IN THE OPERATIONALIZATION OF THE SERVICES RELATIONSHIP MARKETING

Directory of Open Access Journals (Sweden)

Luigi DUMITRESCU

2010-01-01

Full Text Available The relationship marketing aims the construction of a durable relation between the enterprise and the final client, identified at an individual level. The particular part of the relationship marketing has two main concepts: individuality and the relation. This paper presents the concepts of relationship marketing, database marketing and geomarketing. We present the importance of implementing a marketing database in a service providing enterprise and its implications on one hand for the client and on the other hand for the enterprise. The paper point out the marketing database instruments and the advantages for the elements of the marketing mix. The implementation of a marketing database will aid the enterprise to better target and attract the client, to transform them into loyal consumers and in the same time it can help refresh the image of the enterprise.

Federal health web sites: current & future roles.

Science.gov (United States)

Cronin, Carol

2002-09-01

An examination of the current and possible future roles of federal health Web sites, this paper provides an overview of site categories, functions, target audiences, marketing approaches, knowledge management, and evaluation strategies. It concludes with a look at future opportunities and challenges for the federal government in providing health information online.

Marketization of welfare services in Scandinavia

DEFF Research Database (Denmark)

Petersen, Ole Helby; Hjelmar, Ulf

2013-01-01

Scandinavian welfare states are undergoing a gradual transformation towards a more market-based mode of public service delivery. The results of these marketization reforms are, however, insufficiently documented in terms of their consequences for the price and quality of welfare services...... the evidence base and inform future policy-making on marketization in general and within the welfare areas in particular....

Nielsen PrimeLocation Web/Desktop: Assessing and GIS Mapping Market Area

Data.gov (United States)

Social Security Administration — Nielsen PrimeLocation Web and Desktop Software Licensed for Internal Use only: Pop-Facts Demographics Database, Geographic Mapping Data Layers, Geo-Coding locations.

Internet: The Marketing Challenge of the Twentieth Century.

Science.gov (United States)

Herbig, Paul; Hale, Brian

1997-01-01

Previously thought to be above commercial activity, the Internet is proving to be an outstanding marketing tool. This article examines linkage via World Wide Web, electronic mail, and news groups; argues that a home page is vital for the success of any business today; and tries to assess the impact of the Internet on the discipline of marketing.…

application of ant colony optimisation in distribution transformer sizing

African Journals Online (AJOL)

HP

Keywords: ant colony, optimization, transformer sizing, distribution transformer. 1. INTRODUCTION ... more intensive pheromone and higher probability to be chosen [12]. ..... pp.29-41, 1996. [7] EC global market place, “Technical Parameters”,.

Service company marketing communication on the web

Directory of Open Access Journals (Sweden)

Davčik Nebojša St.

2004-01-01

Full Text Available In this paperwork we have analyzed different theoretical and empirical marketing communication approaches. We have formulated Model of online communication which emphasize different off and online influences and impacts on internet consumers. This paperwork gives basic preconditions for formulation and functioning of the model. Model was presented by scheme and explanation of elements in its structure, relations and influences on internet consumers. We have also described difference between traditional and online promotional activities.

Development trends of the international derivatives market

OpenAIRE

Motorniuk, U.; Terebukh, M.; Kharchuk, V.

2016-01-01

The factors forming international derivatives market trends are researched in this article. The history of the formation of the global derivatives market was analyzed, in particular, events which have led to the growth of the derivatives market. Global derivatives market has revealed major changes in its trends and witnessed the gradual transformation of its structure, observed in recent years. Global derivatives market has revealed major changes in its trends and witnessed the gradual transf...

Baan Company’s Corporate Web Strategy – An Effort To Reach Main Street

NARCIS (Netherlands)

H.A. Post (Henk); H.R. Commandeur (Harry)

2004-01-01

textabstractDuring the 1990s Baan Company became a market leader in the enterprise applications industry. Its mission was to become an independent software manufacturer, serving a global market. To speed up growth, Baan developed its Baan Web strategy which implied a far-reaching renewal of its

Online marketing for book publishers: a case study of Arsenal Pulp Press and Chronicle Books

OpenAIRE

Boyd, Carolyn

2008-01-01

The internet is changing how we go about our personal and professional lives—not only is web use increasing, the type of online tools that are becoming commonplace and the way they are being used is evolving. This paper examines the online marketing and publicity efforts of Arsenal Pulp Press and Chronicle Books, providing an overview of a number of online tools and considering the role of online marketing and publicity for book publishers in the age of web 2.0. Some of the online marketing t...

Web-Based Media Contents Editor for UCC Websites

Science.gov (United States)

Kim, Seoksoo

The purpose of this research is to "design web-based media contents editor for establishing UCC(User Created Contents)-based websites." The web-based editor features user-oriented interfaces and increased convenience, significantly different from previous off-line editors. It allows users to edit media contents online and can be effectively used for online promotion activities of enterprises and organizations. In addition to development of the editor, the research aims to support the entry of enterprises and public agencies to the online market by combining the technology with various UCC items.

Guide to cleaner coal technology-related web sites

Energy Technology Data Exchange (ETDEWEB)

Davidson, R; Jenkins, N; Zhang, X [IEA Coal Research - The Clean Coal Centre, London (United Kingdom)

2001-07-01

The 'Guide to Cleaner Coal Technology-Related Web Sites' is a guide to web sites that contain important information on cleaner coal technologies (CCT). It contains a short introduction to the World Wide Web and gives advice on how to search for information using directories and search engines. The core section of the Guide is a collection of factsheets summarising the information available on over 65 major web sites selected from organizations worldwide (except those promoting companies). These sites contain a wealth of information on CCT research and development, technology transfer, financing and markets. The factsheets are organised in the following categories. Associations, research centres and programmes; Climate change and sustainable development; Cooperative ventures; Electronic journals; Financial institutions; International organizations; National government information; and Statistical information. A full subject index is provided. The Guide concludes with some general comments on the quality of the sites reviewed.

Can keyword length indicate Web Users' readiness to purchase

OpenAIRE

Ramlall, Shalini; Sanders, David; Tewkesbury, Giles; Ndzi, David

2011-01-01

Over the last ten years, the internet has become an important marketing tool and a profitable selling channel. The biggest challenge for most online business is converting Web users into customers effectively and at a high rate. Understanding the audience of a website is essential for achieving high conversion rates. This paper describes the research carried out in online search behaviour. The research looks at whether the length of a Web user’s search keyword can provide insight into their i...

RacerGISOnline: Enhancing Learning in Marketing Classes with Web-Based Business GIS

Science.gov (United States)

Miller, Fred L.; Mangold, W. Glynn; Roach, Joy; Brockway, Gary; Johnston, Timothy; Linnhoff, Stefan; McNeely, Sam; Smith, Kathy; Holmes, Terence

2014-01-01

Geographic Information Systems (GIS) offer geospatial analytical tools with great potential for applications in marketing decision making. However, for various reasons, the rate of adoption of these tools in academic marketing programs has lagged behind that of marketing practitioners. RacerGISOnline is an innovative approach to integrating these…

Techniques and Strategies for Successfully Promote your Web/Mail Campaigns

Directory of Open Access Journals (Sweden)

Liviu Ciovica

2011-01-01

Full Text Available We live in an unstable global market, where companies must deal with daily changes and respond quickly to the customer demands and deliver products faster at higher quality than ever. This speed is dictated especially by the competition between producers and their delivered services, products. Beside the quality, the producers must deal also with the product design which is becoming the one of the important factors after which customers choose and uses products. In what concerns the web design and web campaigns, the best factor in selling is the user interface and how they are attracts customers and visitors. In this article we describe the best techniques and strategies for a successfully promotion of a web site or web campaign.

"Così abbiamo creato il World Wide Web"

CERN Multimedia

Sigiani, GianLuca

2002-01-01

Meeting with Robert Cailliau, scientist and pioneer of the web, who, in a book, tells how at CERN in Geneva, his team transformed Internet (an instrument used for military purposes) in one of the most revolutionary tool of mass media from ever (1 page)

PREPARATION OF FUTURE WEB DEVELOPERS TO KNOWLEDGE CERTIFICATION AND EMPLOYMENT IN UNIVERSITIES OF UKRAINE

Directory of Open Access Journals (Sweden)

V. Osadchyi

2015-05-01

Full Text Available One of the main factors of successful employment is a choosing a profession, which would be demanded enough at the modern labour market. According to the opinion of many experts, development of modern technologies is the main factor that stimulates growth of productivity and economy in general. This trend is characterized by the state of a labour market, when a significant amount of perspective professions is connected to IT field, which is a worldwide trend. Actually, a job of a programmer has become one of the most demanded specialties on a labour market. As for today, web development is a mainstream in software development. This article describes the requirements for web developers, requirements to the frontend and backend developers. We consider skill levels and requirements. Considered programming languages to learn. These are HTML5, XML, ccs3, javascript+, PHP, sql. Considered particular certification level programmers. The content of the discipline "Web development" is alighted to obtain the necessary skills and knowledge in this area. It also considers the structure of a basic study guide of the discipline.

Priceless prices and marine food webs: Long-term patterns of change and fishing impacts in the South Brazil Bight as reflected by the seafood market

Science.gov (United States)

Pincinato, R. B. M.; Gasalla, M. A.

2010-10-01

The lack of market variables in fishery systems (i.e., prices and quantities) has often been cited as one reason for the particular difficulty of understanding whole marine ecosystem change and its management under a broader ecosystem perspective. This paper shows the results of efforts to tackle this problem in the South Brazil Bight by compiling and analyzing in-depth an unprecedented 40-year database from the region’s largest wholesale seafood market, based in the megacity of São Paulo. Fishery landings and market values for the period 1968-2007 were analyzed primarily by updated trophic level classes and multispecies indicators including the (1) marine trophic index (MTI), (2) weighted price, and (3) log relative price index (LRPI) which relates prices and trophic levels. Moreover, an inferential analysis of major seafood category statistical trends in market prices and quantities and their positive and negative correlations was undertaken. In general, these market trends contributed substantially to identifying and clarifying the changes that occurred. Considerations of the behavior of demand, supply and markets are included. In particular, while the MTI did not support a “fishing down the marine food web” hypothesis, other indicators did show the continued scarcity of major high trophic level categories and fisheries target species. Overall, the results indicate that the analysis of fishery landings, or of certain other indicators alone, can mask real changes. Rather, a joint ecological-econometric analysis provides better evidence of the direction of ecosystem pressures and stock health. This method for detecting market changes across the food web may be particularly helpful for systems considered data-poor but where fish market data have been archived. This study further elucidates historical changes and fishing impacts in the South Brazil Bight ecosystem.

Web 2.0-Mediated Competence - Implicit Educational Demands on Learners

DEFF Research Database (Denmark)

Dohn, Nina Bonderup

2009-01-01

The employment of Web 2.0 within higher educational settings has become increasingly popular. Reasons for doing so include student motivation, didactic considerations of facilitating individual and collaborative knowledge construction, and the support Web 2.0 gives the learner in transgressing...... and resituating content and practices between the formal and informal learning settings in which s/he participates. However, introducing Web 2.0-practices into educational settings leads to tensions and challenges in practice because of conceptual tensions between the views of knowledge and learning inherent...... in Web 2.0-practices and in the educational system: Implicit in Web 2.0-practices is a conception of 'knowledge' as, on the one side, process and activity, i.e. as use, evaluation, transformation and reuse of material, and, on the other, the product side, as a distributed attribute of a whole system...

Product Variety, Consumer Preferences, and Web Technology: Can the Web of Data Reduce Price Competition and Increase Customer Satisfaction?

Science.gov (United States)

Hepp, Martin

E-Commerce on the basis of current Web technology has created fierce competition with a strong focus on price. Despite a huge variety of offerings and diversity in the individual preferences of consumers, current Web search fosters a very early reduction of the search space to just a few commodity makes and models. As soon as this reduction has taken place, search is reduced to flat price comparison. This is unfortunate for the manufacturers and vendors, because their individual value proposition for a particular customer may get lost in the course of communication over the Web, and it is unfortunate for the customer, because he/she may not get the most utility for the money based on her/his preference function. A key limitation is that consumers cannot search using a consolidated view on all alternative offers across the Web. In this talk, I will (1) analyze the technical effects of products and services search on the Web that cause this mismatch between supply and demand, (2) evaluate how the GoodRelations vocabulary and the current Web of Data movement can improve the situation, (3) give a brief hands-on demonstration, and (4) sketch business models for the various market participants.

Social Web Identity Established upon Trust and Reputations

Directory of Open Access Journals (Sweden)

Rajni Goel

2014-11-01

Full Text Available Online social networks have become a seamless and critical online communication platform for personal interactions. They are a powerful tool that businesses are using to expand among domestic markets. The increase in participation in online social networking can and has caused damage to individuals and organizations, and the issuance of trust has become a concern on the social web. The factors determining the reputation of persons (customers in the real world may relate to the factors of reputation on the social web, though relative to how trust is established in the physical world, establishing trust on the social web can be fairly difficult. Determining how to trust another individual’s online social profile becomes critical in initiating any interaction on the social web. Rather than focusing on content on the social network page, this research proposes and examines the application of user reputations to determine whether the trust should be issued on the social web. A top-level framework to establish trust in an identity on the Social Network Sites (SNS as a function of the users’ associations, usage patterns and reputation on the social web is presented.

Strategy of development and online marketing for website www.skutecnydarek.cz

OpenAIRE

Fodor, Aleš

2011-01-01

The goal of this bachelor's thesis is to suggest particular online marketing strategy for People in need's website - www.skutecnydarek.cz. Firstly the thesis is going to aim at analysing the present condition of marketing activities and the quality of the web site for www.skutecnydarek.cz. Then the online marketing strategy is going be developed.

Use of Internet audience measurement data to gauge market share for online health information services.

Science.gov (United States)

Wood, Fred B; Benson, Dennis; LaCroix, Eve-Marie; Siegel, Elliot R; Fariss, Susan

2005-07-01

The transition to a largely Internet and Web-based environment for dissemination of health information has changed the health information landscape and the framework for evaluation of such activities. A multidimensional evaluative approach is needed. This paper discusses one important dimension of Web evaluation-usage data. In particular, we discuss the collection and analysis of external data on website usage in order to develop a better understanding of the health information (and related US government information) market space, and to estimate the market share or relative levels of usage for National Library of Medicine (NLM) and National Institutes of Health (NIH) websites compared to other health information providers. The primary method presented is Internet audience measurement based on Web usage by external panels of users and assembled by private vendors-in this case, comScore. A secondary method discussed is Web usage based on Web log software data. The principle metrics for both methods are unique visitors and total pages downloaded per month. NLM websites (primarily MedlinePlus and PubMed) account for 55% to 80% of total NIH website usage depending on the metric used. In turn, NIH.gov top-level domain usage (inclusive of NLM) ranks second only behind WebMD in the US domestic home health information market and ranks first on a global basis. NIH.gov consistently ranks among the top three or four US government top-level domains based on global Web usage. On a site-specific basis, the top health information websites in terms of global usage appear to be WebMD, MSN Health, PubMed, Yahoo! Health, AOL Health, and MedlinePlus. Based on MedlinePlus Web log data and external Internet audience measurement data, the three most heavily used cancer-centric websites appear to be www.cancer.gov (National Cancer Institute), www.cancer.org (American Cancer Society), and www.breastcancer.org (non-profit organization). Internet audience measurement has proven useful to NLM

Oil companies: institutional and economic transformation

International Nuclear Information System (INIS)

Clo, Alberto

2007-01-01

In the last century, experience in the oil industry, suggested that some particular conditions were functional to the success of big companies strategies when facing exogenous market conditions hold true even nowadays, in face of the energy market institutional and economic transformations which are in place since the start of the new century. In other ways, are the majors still able to anticipate the market shifts and changes and to profit of these in terms of growth opportunities and competitiveness? [it

Web-Company Officals See Potential in Marketing College Sports Online.

Science.gov (United States)

Suggs, Welch

2000-01-01

Reports that many college and university athletics departments are utilizing one of two companies, Fansonly or Total Sports, for their Web site development and maintenance. The companies propose to deliver advertising profits, merchandising revenues, and donations to the university but so far monetary gains have been slight, as the sites face…

Technical Evaluation Report 41: WebCT: A major shift of emphasis

Directory of Open Access Journals (Sweden)

Kristine Thibeault

2004-11-01

Full Text Available The evaluation reports in this series usually feature several products at once. The current review, however, comes at a time when one of the most widely used (and expensive online learning management systems is undergoing a major change in its marketing strategy and corporate focus. WebCT is currently evolving to a new version (WebCT Vista, with much attendant discussion by distance education (DE users. The current review, as the others in this series, adds the DE student's perspective to this discussion. The review compares the existing WebCT Campus Edition with the new WebCT Vista, and examines some of the problems associated with the migration to Vista at the institutional level. A response to the report by the WebCT company is appended.

WebViz:A Web-based Collaborative Interactive Visualization System for large-Scale Data Sets

Science.gov (United States)

Yuen, D. A.; McArthur, E.; Weiss, R. M.; Zhou, J.; Yao, B.

2010-12-01

WebViz is a web-based application designed to conduct collaborative, interactive visualizations of large data sets for multiple users, allowing researchers situated all over the world to utilize the visualization services offered by the University of Minnesota’s Laboratory for Computational Sciences and Engineering (LCSE). This ongoing project has been built upon over the last 3 1/2 years .The motivation behind WebViz lies primarily with the need to parse through an increasing amount of data produced by the scientific community as a result of larger and faster multicore and massively parallel computers coming to the market, including the use of general purpose GPU computing. WebViz allows these large data sets to be visualized online by anyone with an account. The application allows users to save time and resources by visualizing data ‘on the fly’, wherever he or she may be located. By leveraging AJAX via the Google Web Toolkit (http://code.google.com/webtoolkit/), we are able to provide users with a remote, web portal to LCSE's (http://www.lcse.umn.edu) large-scale interactive visualization system already in place at the University of Minnesota. LCSE’s custom hierarchical volume rendering software provides high resolution visualizations on the order of 15 million pixels and has been employed for visualizing data primarily from simulations in astrophysics to geophysical fluid dynamics . In the current version of WebViz, we have implemented a highly extensible back-end framework built around HTTP "server push" technology. The web application is accessible via a variety of devices including netbooks, iPhones, and other web and javascript-enabled cell phones. Features in the current version include the ability for users to (1) securely login (2) launch multiple visualizations (3) conduct collaborative visualization sessions (4) delegate control aspects of a visualization to others and (5) engage in collaborative chats with other users within the user interface

EFFECTIVE AVENUE OF ONLINE AND OFFLINE MARKETING IN CUSTOMER BEHAVIOR

OpenAIRE

K. Umayal Parvathi; Dr. K. G. Selvan

2018-01-01

Over the past decade, businesses have either integrated or replaced their traditional marketing with digital marketing. For some, however, the question remains: Should offline marketing be abandoned, or does it still hold value in the age of the Internet? The divide between offline and online marketing has even led to companies hiring wholly separate teams to handle print, Web and social media projects. This leads to campaigns that are disconnected and may even directly compete with one anoth...

Transforming the energy efficiency market in California: Key findings, lessons learned and future directions from California's market effects studies

International Nuclear Information System (INIS)

Vine, Edward

2013-01-01

In the last three years, the California Institute for Energy and Environment (CIEE), along with the California Public Utilities Commission (CPUC), managed three market effects studies that were funded by the CPUC. This paper summarizes the key findings from these studies that focused on compact fluorescent lamps (CFLs), residential new construction (RNC), and high bay lighting (HBL), with a particular focus on changes to California's market effects evaluation protocol and lessons learned during the evaluation of market effects. This paper also summarizes the key results from a survey that was conducted by CIEE in February 2011 to determine what additional studies should be conducted in the evaluation of market effects. - Highlights: • We summarize three market effects studies and provide lessons learned. • Collect baseline market data as early as possible and throughout program lifecycle. • Estimate market effects throughout a program's lifecycle. • Require hypothesis testing as part of the evaluation. • Include elements of market effects evaluation in other program evaluations

TECHNIQUES USED IN SEARCH ENGINE MARKETING

OpenAIRE

Assoc. Prof. Liviu Ion Ciora Ph. D; Lect. Ion Buligiu Ph. D

2010-01-01

Search engine marketing (SEM) is a generic term covering a variety of marketing techniques intended for attracting web traffic in search engines and directories. SEM is a popular tool since it has the potential of substantial gains with minimum investment. On the one side, most search engines and directories offer free or extremely cheap listing. On the other side, the traffic coming from search engines and directories tends to be motivated for acquisitions, making these visitors some of the ...

Active Collection of Land Cover Sample Data from Geo-Tagged Web Texts

Directory of Open Access Journals (Sweden)

Dongyang Hou

2015-05-01

Full Text Available Sample data plays an important role in land cover (LC map validation. Traditionally, they are collected through field survey or image interpretation, either of which is costly, labor-intensive and time-consuming. In recent years, massive geo-tagged texts are emerging on the web and they contain valuable information for LC map validation. However, this kind of special textual data has seldom been analyzed and used for supporting LC map validation. This paper examines the potential of geo-tagged web texts as a new cost-free sample data source to assist LC map validation and proposes an active data collection approach. The proposed approach uses a customized deep web crawler to search for geo-tagged web texts based on land cover-related keywords and string-based rules matching. A data transformation based on buffer analysis is then performed to convert the collected web texts into LC sample data. Using three provinces and three municipalities directly under the Central Government in China as study areas, geo-tagged web texts were collected to validate artificial surface class of China’s 30-meter global land cover datasets (GlobeLand30-2010. A total of 6283 geo-tagged web texts were collected at a speed of 0.58 texts per second. The collected texts about built-up areas were transformed into sample data. User’s accuracy of 82.2% was achieved, which is close to that derived from formal expert validation. The preliminary results show that geo-tagged web texts are valuable ancillary data for LC map validation and the proposed approach can improve the efficiency of sample data collection.

Marketing Mix for E-Commerce

Science.gov (United States)

Pogorelova, Elena V.; Yakhneeva, Irina V.; Agafonova, Anna N.; Prokubovskaya, Alla O.

2016-01-01

The relevance of the analyzed issue is caused by the need to study the process of transformation of marketing in e-commerce, as the active involvement of business organizations in the field of e-business is often accompanied by problems of applying the usual marketing tools in a virtual environment. The article seeks to identify changes in the…

Statmaster and HEROS - web-based courses first and second generation

DEFF Research Database (Denmark)

Larsen, Pia Veldt; Rootzen, Helle

2008-01-01

With the increasing focus on life-long learning, and with the convenience and accessibility of the Internet, the market for web-based courses has expanded vastly in recent times–in particular in connection with continuing education. However, teaching web-based courses presents various technical...... as well as pedagogical challenges. Some of these challenges are addressed, and means to dealing with them are suggested. A second generation of web-based courses is comprised of learning objects, which allows for tailoring courses for specialized groups of students, and accommodate individualized learning....... The concept of learning objects and how they are used to form new courses are discussed....

The lightest market in the world: light and mild cigarettes in Japan.

Science.gov (United States)

Assunta, Mary; Chapman, Simon

2008-05-01

This article reviews the history of the introduction and use of light and mild labeled cigarettes in Japan, the "lightest" market in the world. Systematic keyword and opportunistic Web site searches were conducted on tobacco industry internal documents relevant to Japan, supplemented with relevant material from the tobacco trade and sociological literatures. Certain "market quirks" of the Japanese society benefited the tobacco industry in promoting its light and mild cigarettes. Japan's is a trend-conscious society with a penchant for new fashion and products. The Japanese are innovative, with the propensity to transform concepts into something characteristically their own marked by a distinct cultural style, such as the concept of keihaku tansho ("light-thin-short-small"). With big-budget sophisticated advertising, tobacco companies developed a lucrative market for mild, light, and ultra-low-tar cigarettes. Smokers had a preference for charcoal filters, which they believed protected them. Tar numbers meant little to smokers. The transnational tobacco companies capitalized on consumer concerns about the health hazards of smoking to promote low-tar cigarettes as a safer alternative. This may be one factor that explains why smoking prevalence in Japan remains high. Light and mild cigarettes are popular in Japan because Japanese smokers believe low tar/nicotine cigarette with charcoal filters protect them and help mollify their health concerns about smoking.

Internet Marketing Usage by Small Indian Entrepreneurs:An Exploratory Study of Punjab

OpenAIRE

Raj Kumar Gautam

2012-01-01

Information technology tools such as internet and web marketing plays a significant role in expansion of marketing operations. The paper aims at to examine the awareness level, advantages associated with internet marketing and internet marketing problems faced by the small entrepreneurs of Punjab. A number of statements indicating the advantages and problems associated with internet marketing have been developed and the respondents were asked to express their level of agreement/disagreement w...

Internet marketing 101.

Science.gov (United States)

Miller, Ryan J

2010-11-01

In an era when social media sites like YouTube, Facebook, and Twitter dominate the popular press, many surgeons overlook the foundational tactics and strategies necessary for long-term practice development and lead generation on the Internet. This article analyzes common errors made by surgeons during the development and implementation of Web site projects, focusing on the areas of strategy development; domain name identification; site plan creation; design considerations; content development; vendor selection; and launch, promotion, and staff training. The article emphasizes that, because the Web site remains the foundation of a surgeon's branding message, minimizing errors during development and construction is critical, particularly in highly competitive or saturated markets, for today's facial plastic surgery practice. Copyright © 2010 Elsevier Inc. All rights reserved.

Opportunities and Challenges of using Web 2.0 Technologies in Government: A Conceptual Review

OpenAIRE

Sivarajah, U; Weerakkody, V; Irani, Z

2016-01-01

Public administration has endured signification transformation over the last decade enabled largely through Information and Communication Technology. In recent times, second generation web technologies (Web 2.0) such as social media and net-working sites are increasingly being used by governments for its digital activities rang-ing from public relations to knowledge management. However, as Web 2.0 technolo-gies are more interactive than the traditional models of information provision or crea-...

Web content adaptation for mobile device: A fuzzy-based approach

Directory of Open Access Journals (Sweden)

Frank C.C. Wu

2012-03-01

Full Text Available While HTML will continue to be used to develop Web content, how to effectively and efficiently transform HTML-based content automatically into formats suitable for mobile devices remains a challenge. In this paper, we introduce a concept of coherence set and propose an algorithm to automatically identify and detect coherence sets based on quantified similarity between adjacent presentation groups. Experimental results demonstrate that our method enhances Web content analysis and adaptation on the mobile Internet.

Association Between Media Dose, Ad Tagging, and Changes in Web Traffic for a National Tobacco Education Campaign: A Market-Level Longitudinal Study.

Science.gov (United States)

Shafer, Paul R; Davis, Kevin C; Patel, Deesha; Rodes, Robert; Beistle, Diane

2016-02-17

In 2012, the US Centers for Disease Control and Prevention (CDC) launched Tips From Former Smokers (Tips), the first federally funded national tobacco education campaign. In 2013, a follow-up Tips campaign aired on national cable television networks, radio, and other channels, with supporting digital advertising to drive traffic to the Tips campaign website. The objective of this study was to use geographic and temporal variability in 2013 Tips campaign television media doses and ad tagging to evaluate changes in traffic to the campaign website in response to specific doses of campaign media. Linear regression models were used to estimate the dose-response relationship between weekly market-level television gross rating points (GRPs) and weekly Web traffic to the Tips campaign website. This relationship was measured using unique visitors, total visits, and page views as outcomes. Ad GRP effects were estimated separately for ads tagged with the Tips campaign website URL and 1-800-QUIT-NOW. In the average media market, an increase of 100 television GRPs per week for ads tagged with the Tips campaign website URL was associated with an increase of 650 unique visitors (P<.001), 769 total visits (P<.001), and 1255 total page views (P<.001) per week. The associations between GRPs for ads tagged with 1-800-QUIT-NOW and each Web traffic measure were also statistically significant (P<.001), but smaller in magnitude. Based on these findings, we estimate that the 16-week 2013 Tips television campaign generated approximately 660,000 unique visitors, 900,000 total visits, and 1,390,000 page views for the Tips campaign website. These findings can help campaign planners forecast the likely impact of targeted advertising efforts on consumers' use of campaign-specific websites.

Vulnerabilities to misinformation in online pharmaceutical marketing

Science.gov (United States)

De Freitas, Julian; Falls, Brian A; Haque, Omar S; Bursztajn, Harold J

2013-01-01

Given the large percentage of Internet users who search for health information online, pharmaceutical companies have invested significantly in online marketing of their products. Although online pharmaceutical marketing can potentially benefit both physicians and patients, it can also harm these groups by misleading them. Indeed, some pharmaceutical companies have been guilty of undue influence, which has threatened public health and trust. We conducted a review of the available literature on online pharmaceutical marketing, undue influence and the psychology of decision-making, in order to identify factors that contribute to Internet users’ vulnerability to online pharmaceutical misinformation. We find five converging factors: Internet dependence, excessive trust in the veracity of online information, unawareness of pharmaceutical company influence, social isolation and detail fixation. As the Internet continues to change, it is important that regulators keep in mind not only misinformation that surrounds new web technologies and their contents, but also the factors that make Internet users vulnerable to misinformation in the first place. Psychological components are a critical, although often neglected, risk factor for Internet users becoming misinformed upon exposure to online pharmaceutical marketing. Awareness of these psychological factors may help Internet users attentively and safely navigate an evolving web terrain. PMID:23761527

Inbound marketing v provozní fázi webu

OpenAIRE

Váňa, Vojtěch

2013-01-01

The aim of the diploma thesis is the analysis of set inbound marketing components and suggestion of a strategical concept with the option of real processing of this web within the bounds of possibility of the set marketing components. In the theoretical part of the thesis, the whole strategy of inbound marketing and its general inbound marketing components are presented. In the practical part of the thesis, the analysis of the website magazine in connection with user behaviour is presented, i...

Market-oriented search in differentiated industries

DEFF Research Database (Denmark)

Sørensen, Hans Eibe; Stieglitz, Nils

2009-01-01

  How is the success of a firm's market-oriented activities influenced by the marketing mix? This paper contributes to existing marketing research by advancing our understanding of the process by which market orientation transforms into superior performance. This process is investigated...... on the basis of appropriate organizational search models drawn from the behavioral theory of the firm. Specifically, we draw on the NK model to develop testable propositions that substantiate and extend prior theoretical market orientation research. Our results provide new insight into organizational...... characteristics and consequences of responsive and proactive marketing behaviors, as well as the allocation of attention towards customers and competitors....

Implementation of E-Service Intelligence in the Field of Web Mining

OpenAIRE

PROF. MS. S. P. SHINDE,; PROF. V.P.DESHMUKH

2011-01-01

The World Wide Web is a popular and interactive medium to disseminate information today .The web is huge, diverse, dynamic, widely distributed global information service centre. We are familiar with the terms like e-commerce, e-governance, e-market, e-finance, e-learning, e-banking etc. These terms come under online services called e-service applications. E-services involve various types of delivery systems, advanced information technologies, methodologies and applications of online services....

Electricity markets theories and applications

CERN Document Server

Lin, Jeremy

2017-01-01

Electricity Markets: Theories and Applications offers students and practitioners a clear understanding of the fundamental concepts of the economic theories, particularly microeconomic theories, as well as information on some advanced optimization methods of electricity markets. The authors--noted experts in the field--cover the basic drivers for the transformation of the electricity industry in both the United States and around the world and discuss the fundamentals of power system operation, electricity market design and structures, and electricity market operations. The text also explores advanced topics of power system operations and electricity market design and structure including zonal versus nodal pricing, market performance and market power issues, transmission pricing, and the emerging problems electricity markets face in smart grid and micro-grid environments. The authors also examine system planning under the context of electricity market regime. They explain the new ways to solve problems with t...

Electricity, Natural Gas and CO2 markets Observatory - 2. Quarter of 2013

International Nuclear Information System (INIS)

2013-06-01

The purpose of the Observatory is to provide the general public with indicators for monitoring market deregulation. It both covers the wholesale and retail electricity and gas markets in Metropolitan France. Since 2013, it also covers the wholesale CO 2 market. This Observatory is updated every three months and data are available on CRE web site (www.cre.fr)

Research on the Transformation of Administrative Law in Online Market Regulation in China%论我国网络市场监管的行政法治转型

Institute of Scientific and Technical Information of China (English)

程琥

2017-01-01

The transformation of administrative law in online market regulation is under the background of the current social transformation and rule of law transformation in our country.“Innovation, coordination, greenness, openness and sharing” is the five development ideas put forward by the fifth plenary session of the 18th CPC central committee. China's online market regulation is faced with problem of innovation, coordination, greenness, openness and sharing. The ultimate goal is to achieve the transformation from the network management to the network governance, from the administrative supervision to the legal regulation, from unitary management to multiple coordination, from local governance to global governance, and from power-based system to rights-based system. The transformation of administrative law in the online market regulation is an important guarantee to promote the prosperity, stability and healthy development of the online market. It is also an inevitable requirement to implement the five development ideas and build a government under the rule of law.%网络市场监管的行政法治转型是在我国当前社会转型和法治转型的背景下出现的。“创新、协调、绿色、开放、共享”是党的十八届五中全会提出的的五大发展理念，我国网络市场监管面临着创新性、协调性、绿色性、开放性、共享性转型，从而推动网络市场监管实现从网络管理到网络治理、从行政监管到法治监管、从一元管理到多元协同、从本土治理到全球治理、从权力本位到权利本位的五大转型。加强网络市场监管的行政法治转型是促进网络市场繁荣、稳定、健康发展的重要保证，也是落实五大发展理念、建设法治政府的必然要求。

Forecasting new product diffusion using both patent citation and web search traffic.

Science.gov (United States)

Lee, Won Sang; Choi, Hyo Shin; Sohn, So Young

2018-01-01

Accurate demand forecasting for new technology products is a key factor in the success of a business. We propose a way to forecasting a new product's diffusion through technology diffusion and interest diffusion. Technology diffusion and interest diffusion are measured by the volume of patent citations and web search traffic, respectively. We apply the proposed method to forecast the sales of hybrid cars and industrial robots in the US market. The results show that that technology diffusion, as represented by patent citations, can explain long-term sales for hybrid cars and industrial robots. On the other hand, interest diffusion, as represented by web search traffic, can help to improve the predictability of market sales of hybrid cars in the short-term. However, interest diffusion is difficult to explain the sales of industrial robots due to the different market characteristics. Finding indicates our proposed model can relatively well explain the diffusion of consumer goods.

Transformation of Traditional Marketing Communications in to Paradigms of Social Media Networking

OpenAIRE

Nair, T. R. Gopalakrishnan; Subramaniam, Kumarashvari

2012-01-01

Effective Communication for marketing is a vital field in business organizations, which is used to convey the details about their products and services to the market segments and subsequently to build long lasting customer relationships. This paper focuses on an emerging component of the integrated marketing communication, ie. social media networking, as it is increasingly becoming the trend. In 21st century, the marketing communication platforms show a tendency to shift towards innovative te...

Electricity and gas market observatory. 2. Quarter 2008

International Nuclear Information System (INIS)

2008-01-01

The purpose of the observatory is to provide the general public with indicators for monitoring market deregulation. It both covers the wholesale and retail electricity and gas markets in Metropolitan France. This observatory is updated every three months and data are available on CRE web site (www.cre.fr). Since the 1 of July 2007, all customers can choose their gas and electricity suppliers. Content: A - The electricity market: The retail electricity market (Introduction, Customer segments and their respective weight, Status at June 30, 2008, Dynamic analysis: 2. Quarter 2008); The wholesale electricity market (Introduction, Wholesale market activity in France, Prices on the French wholesale market and European comparison, Import and export volumes, Concentration of the French electricity market); B - The gas market: The retail gas market (Introduction, Customer segments and their respective weight, Status on June 30, 2008, Dynamic analysis: 2. Quarter 2008); The wholesale gas market (Gas pricing and gas markets in Europe, The wholesale market in France); C - Appendices: Electricity and gas market observatories combined glossary, Specific electricity market observatory glossary, Specific gas market observatory glossary

Food and beverage advertising on children's web sites.

Science.gov (United States)

Ustjanauskas, A E; Harris, J L; Schwartz, M B

2014-10-01

Food marketing contributes to childhood obesity. Food companies commonly place display advertising on children's web sites, but few studies have investigated this form of advertising. Document the number of food and beverage display advertisements viewed on popular children's web sites, nutritional quality of advertised brands and proportion of advertising approved by food companies as healthier dietary choices for child-directed advertising. Syndicated Internet exposure data identified popular children's web sites and food advertisements viewed on these web sites from July 2009 through June 2010. Advertisements were classified according to food category and companies' participation in food industry self-regulation. The percent of advertisements meeting government-proposed nutrition standards was calculated. 3.4 billion food advertisements appeared on popular children's web sites; 83% on just four web sites. Breakfast cereals and fast food were advertised most often (64% of ads). Most ads (74%) promoted brands approved by companies for child-directed advertising, but 84% advertised products that were high in fat, sugar and/or sodium. Ads for foods designated by companies as healthier dietary choices appropriate for child-directed advertising were least likely to meet independent nutrition standards. Most foods advertised on popular children's web sites do not meet independent nutrition standards. Further improvements to industry self-regulation are required. © 2013 The Authors. Pediatric Obesity © 2013 International Association for the Study of Obesity.

Pengembangan Website E-Marketing: Studi Kasus pada PT. Usaha Gedung Bank Dagang Negara

OpenAIRE

Honni, Honni; Amelia, Fitri

2011-01-01

Use of the Internet has become a part of business activities, one of which is marketing via the Internet. Marketing is an activity that determines a company’s success. A web-based marketing can eliminate the existing limitations of conventional marketing such as time constraints and distance. Therefore, through this paper is proposed the development of marketing via the internet, or commonly known as e-marketing, so that the company can obtain maximum benefits as expected. The methodology use...

Fetching and Parsing Data from the Web with OpenRefine

Directory of Open Access Journals (Sweden)

Evan Peter Williamson

2017-08-01

Full Text Available OpenRefine is a powerful tool for exploring, cleaning, and transforming data. An earlier Programming Historian lesson, “Cleaning Data with OpenRefine”, introduced the basic functionality of Refine to efficiently discover and correct inconsistency in a data set. Building on those essential data wrangling skills, this lesson focuses on Refine’s ability to fetch URLs and parse web content. Examples introduce some of the advanced features to transform and enhance a data set including: - fetch URLs using Refine - construct URL queries to retrieve information from a simple web API - parse HTML and JSON responses to extract relevant data - use array functions to manipulate string values - use Jython to extend Refine’s functionality It will be helpful to have basic familiarity with OpenRefine, HTML, and programming concepts such as variables and loops to complete this lesson.

Marketing mix for e-commerce

OpenAIRE

Pogorelova, E. V.; Yakhneeva, I. V.; Agafonova, A. N.; Prokubovskaya, A. O.

2016-01-01

The relevance of the analyzed issue is caused by the need to study the process of transformation of marketing in e-commerce, as the active involvement of business organizations in the field of e-business is often accompanied by problems of applying the usual marketing tools in a virtual environment. The article seeks to identify changes in the elements of the marketing mix in e-commerce in accordance with the trend of e-business and Internet technology. The leading approach to the study of th...

THE IMAGE OF INVESTMENT AND FINANCIAL SERVICES COMPANIES IN WWW LANDSCAPE (WORLD WIDE WEB

Directory of Open Access Journals (Sweden)

Iancu Ioana Ancuta

2011-07-01

Full Text Available In a world where the internet and its image are becoming more and more important, this study is about the importance of Investment and Financial Services Companies web sites. Market competition, creates the need of studies, focused on assessing and analyzing the websites of companies who are active in this sector. Our study wants to respond at several questions related to Romanian Investment and Financial Services Companies web sites through four dimensions: content, layout, handling and interactivity. Which web sites are best and from what point of view? Where should financial services companies direct their investments to differentiate themselves and their sites? In fact we want to rank the 58 Investment and Financial Services Companies web sites based on 127 criteria. There are numerous methods for evaluating web pages. The evaluation methods are similar from the structural point of view and the most popular are: Serqual, Sitequal, Webqual / Equal EtailQ, Ewam, e-Serqual, WebQEM (Badulescu, 2008:58. In the paper: "Assessment of Romanian Banks E-Image: A Marketing Perspective" (Catana, Catana and Constantinescu, 2006: 4 the authors point out that there are at least four complex variables: accessibility, functionality, performance and usability. Each of these can be decomposed into simple ones. We used the same method, and we examined from the utility point of view, 58 web sites of Investment and Financial Services Companies based on 127 criteria following a procedure developed by Institut fur ProfNet Internet Marketing, Munster (Germany. The data collection period was 1-30 September 2010. The results show that there are very large differences between corporate sites; their creators are concentrating on the information required by law and aesthetics, neglecting other aspects as communication and online service. In the future we want to extend this study at international level, by applying the same methods of research in 5 countries from

CARL Corporation to Market Knight Ridder DIALOG Databases to the Academic and Public Library Market.

Science.gov (United States)

Machovec, George S.

1996-01-01

With the advent of CD-ROMs, libraries began to limit online searching via DIALOG. To increase DIALOG's market share, Colorado Alliance of Research Libraries (CARL) Corporation is developing graphical user interfaces using World Wide Web and Windows technology and has reached agreements with Knight Ridder Information and with most of their database…

Transforming for a competitive environment

International Nuclear Information System (INIS)

Gamble, J.

1997-01-01

The essential elements for successful strategic marketing of electricity in the future were discussed. The elements emphasized included understanding the industry restructuring, developing appropriate business and marketing strategies, and confronting transformation challenges. How these elements are being addressed by Central Vermont, the public utility serving customers in Vermont and in New Hampshire, was described. A customer oriented culture, a flexible organization that encourages innovation, a clear marketing strategy based on the company's core competencies, a new business/product development process, strategic alliances, and a sharp eye for what the competition is doing, were considered the most important and most urgent tasks to tackle in order to ensure survival and success

Transforming Pedagogies:
Integrating 21st Century Skills And Web 2.0 Technology

Directory of Open Access Journals (Sweden)

Shelia Y. TUCKER

2014-01-01

Full Text Available According to (P21, Partnership for 21st Century Skills (n.d., unless the gap is bridged between how students learn and how they live, today’s education system will face irrelevance. The way people work and live has been transformed by demographic, economic, political, technological, and informational forces. Schools must adapt to these changing conditions in order to thrive. Students must be equipped to live in a multifaceted, multitasking, technology-driven world. And, regardless of their economic background, we must also ensure that all students have equal access to this new technological world. Collaborative learning theory which is connected to constructivism pedagogy requires students to work together to solve problems. Students need lifelong learning skills i.e., communication and information skills, problem-solving and thinking skills, and interpersonal and self-directional skills. The challenge becomes to deliberately incorporate learning skills into classrooms strategically and broadly. In this digital age, students must learn to use tools essential to everyday life and workplace productivity. They live in a world of almost unlimited streams of profound information, difficult choices and enormous opportunity. Teachers can create a 21st century context for learning by taking students out into the world, by bringing the world into the classroom, and by creating opportunities for students to collaboratively interact with each other (Learning for the, n.d.. One way of accomplishing this task is by employing the use of the Internet to connect Web 2.0 technology and 21st century skills. These skills are essential due to increased global competition, rising workforce capabilities, and accelerated technological change (Learning for the, n.d..

Dynamics of a macroscopic model characterizing mutualism of search engines and web sites

Science.gov (United States)

Wang, Yuanshi; Wu, Hong

2006-05-01

We present a model to describe the mutualism relationship between search engines and web sites. In the model, search engines and web sites benefit from each other while the search engines are derived products of the web sites and cannot survive independently. Our goal is to show strategies for the search engines to survive in the internet market. From mathematical analysis of the model, we show that mutualism does not always result in survival. We show various conditions under which the search engines would tend to extinction, persist or grow explosively. Then by the conditions, we deduce a series of strategies for the search engines to survive in the internet market. We present conditions under which the initial number of consumers of the search engines has little contribution to their persistence, which is in agreement with the results in previous works. Furthermore, we show novel conditions under which the initial value plays an important role in the persistence of the search engines and deduce new strategies. We also give suggestions for the web sites to cooperate with the search engines in order to form a win-win situation.

Electricity, Natural Gas and CO2 markets Observatory - 2. Quarter 2014

International Nuclear Information System (INIS)

2014-06-01

The purpose of the Observatory is to provide the general public with indicators for monitoring market deregulation. It both covers the wholesale and retail electricity and gas markets in Metropolitan France. This Observatory is updated every three months and data are available on CRE web site (www.cre.fr)

Responding to climate change and the global land crisis: REDD+, market transformation and low-emissions rural development.

Science.gov (United States)

Nepstad, Daniel C; Boyd, William; Stickler, Claudia M; Bezerra, Tathiana; Azevedo, Andrea A

2013-06-05

Climate change and rapidly escalating global demand for food, fuel, fibre and feed present seemingly contradictory challenges to humanity. Can greenhouse gas (GHG) emissions from land-use, more than one-fourth of the global total, decline as growth in land-based production accelerates? This review examines the status of two major international initiatives that are designed to address different aspects of this challenge. REDD+ is an emerging policy framework for providing incentives to tropical nations and states that reduce their GHG emissions from deforestation and forest degradation. Market transformation, best represented by agricultural commodity roundtables, seeks to exclude unsustainable farmers from commodity markets through international social and environmental standards for farmers and processors. These global initiatives could potentially become synergistically integrated through (i) a shared approach for measuring and favouring high environmental and social performance of land use across entire jurisdictions and (ii) stronger links with the domestic policies, finance and laws in the jurisdictions where agricultural expansion is moving into forests. To achieve scale, the principles of REDD+ and sustainable farming systems must be embedded in domestic low-emission rural development models capable of garnering support across multiple constituencies. We illustrate this potential with the case of Mato Grosso State in the Brazilian Amazon.

Consumer-driven healthcare marketing: using the web to get up close and personal.

Science.gov (United States)

Rooney, Keila

2009-01-01

This essay examines the emergence of consumer-driven healthcare marketing, including its operational definition, how it has been used in the past, and how it has evolved. Specifically, marketing practices in other industries are inspected to understand the factors that have contributed to their successes and to determine the relevance of these efforts to healthcare marketing. The advantages of new, technology-enabled marketing opportunities are considered as well, such as stealth ads, blogs, podcasts, and corporate participation in social networks. The implications of the regulation on healthcare websites, along with the work-around strategies used, are analyzed. Lastly, the essay submits recommendations for the healthcare executive when implementing a consumer-driven healthcare marketing plan.

Perspectives for Web Service Intermediaries: How Influence on Quality Makes the Difference

Science.gov (United States)

Scholten, Ulrich; Fischer, Robin; Zirpins, Christian

In the service-oriented computing paradigm and the Web service architecture, the broker role is a key facilitator to leverage technical capabilities of loose coupling to achieve organizational capabilities of dynamic customer-provider-relationships. In practice, this role has quickly evolved into a variety of intermediary concepts that refine and extend the basic functionality of service brokerage with respect to various forms of added value like platform or market mechanisms. While this has initially led to a rich variety of Web service intermediaries, many of these are now going through a phase of stagnation or even decline in customer acceptance. In this paper we present a comparative study on insufficient service quality that is arguably one of the key reasons for this phenomenon. In search of a differentiation with respect to quality monitoring and management patterns, we categorize intermediaries into Infomediaries, e-Hubs, e-Markets and Integrators. A mapping of quality factors and control mechanisms to these categories depicts their respective strengths and weaknesses. The results show that Integrators have the highest overall performance, followed by e-Markets, e-Hubs and lastly Infomediaries. A comparative market survey confirms the conceptual findings.

Prospects for utilisation of non-vacancy Internet data in labour market analysis—an overview

Directory of Open Access Journals (Sweden)

Karolien Lenaerts

2016-01-01

Full Text Available Abstract Along with the advancement of the Internet in the last decade, researchers have increasingly identified the web as a research platform and a data source, pointing out its value for labour market analysis. This article presents a review of online data sources for this field. Specifically, the article introduces web-based research, focusing on the potential of relatively new data sources such as Google Trends, social networks (LinkedIn, Facebook and Twitter and Glassdoor (surveys. For these data sources, a review is done and recent empirical applications are listed. Web-based data can further our understanding of the dynamics of the labour market. JEL codes: E4, J2

The Promise and the Pathway: Marketing Higher Education to Adults

Science.gov (United States)

Stein, David S.; Wanstreet, Constance E.; Saunders, Charles T., Jr.; Lutz, Michelle L.

2009-01-01

This study analyzed the content of college and university Web site home pages to determine the frequency of marketing messages that might persuade adult learners to enroll at the institution. The findings suggest that colleges and universities in this study do not have adult-oriented marketing messages and are giving scant attention to the…

Understanding the Influence from Web-shop Design on Consumers’ Visual Attention and Product Evaluation

DEFF Research Database (Denmark)

Clement, Jesper; Kokkoli, Maria

Buying behaviour theory goes back to the start of the 50’s and over the years different models have been developed influenced by different sociological views and trends. In the age of digitalization and e-commerce these theories seem to be less useful and need revision. In the early days of the Web...... of the product package together with pictures of the pills are used as eye-catcher on-line. The market for e-health is increasing (Usher and Skinner, 2010) and distribution of consumers purchasing on-line health products looks similar to the distribution in average populations. As the on-line drug store goes...... across culture and national borders it also challenges marketer to make the right set-up for a web-shop. In this paper customers’ visual attention during search for drugs on-line is investigated, relating visual attention and evaluation to a particular web-design....

Web Page Recommendation Using Web Mining

OpenAIRE

Modraj Bhavsar; Mrs. P. M. Chavan

2014-01-01

On World Wide Web various kind of content are generated in huge amount, so to give relevant result to user web recommendation become important part of web application. On web different kind of web recommendation are made available to user every day that includes Image, Video, Audio, query suggestion and web page. In this paper we are aiming at providing framework for web page recommendation. 1) First we describe the basics of web mining, types of web mining. 2) Details of each...

Service quality of Early Childhood Education web portals in Finnish municipalities

Science.gov (United States)

Koskivaara, Eija; Pihlaja, Päivi

Increasing number of governmental organizations have transformed material on their web sites as a way of providing users with information about their products and services. In this paper, we apply Yang et al (2005) instrument for analyzing municipal early childhood education (ECE) web sites in Finland. The objective of the study was to find out the quality of ECE web portals as well as to give hints to improve their value from users' point of view. In general the five dimensions, usability, usefulness of content, adequacy of information, accessibility, and interaction, of the Yang et al model seems to be applicable also in the early childhood education environment.

Marketing practices of vapor store owners.

Science.gov (United States)

Cheney, Marshall; Gowin, Mary; Wann, Taylor Franklin

2015-06-01

We examined the marketing strategies for local vapor stores in a large metropolitan area in Oklahoma. Vapor store owners or managers (n = 33) participated in individual interviews regarding marketing practices in 2014. We asked owners about their marketing strategies and the groups they targeted. We transcribed the interviews and analyzed them for themes. Store owners used a variety of marketing strategies to bring new customers to their stores and keep current customers coming back. These marketing strategies showed many parallels to tobacco industry strategies. Most owners engaged in some form of traditional marketing practices (e.g., print media), but only a few used radio or television advertising because of budget constraints. Owners used social media and other forms of electronic communication, pricing discounts and specials, and loyalty programs. Owners also had booths at local events, sponsored community events, and hosted them in their stores. Owners attempted to target different groups of users, such as college students and long-term smokers. Local vapor store marketing practices closely resemble current and former tobacco industry marketing strategies. Surveillance of marketing practices should include local and Web-based strategies.

Marketing Practices of Vapor Store Owners

Science.gov (United States)

Gowin, Mary; Wann, Taylor Franklin

2015-01-01

Objectives. We examined the marketing strategies for local vapor stores in a large metropolitan area in Oklahoma. Methods. Vapor store owners or managers (n = 33) participated in individual interviews regarding marketing practices in 2014. We asked owners about their marketing strategies and the groups they targeted. We transcribed the interviews and analyzed them for themes. Results. Store owners used a variety of marketing strategies to bring new customers to their stores and keep current customers coming back. These marketing strategies showed many parallels to tobacco industry strategies. Most owners engaged in some form of traditional marketing practices (e.g., print media), but only a few used radio or television advertising because of budget constraints. Owners used social media and other forms of electronic communication, pricing discounts and specials, and loyalty programs. Owners also had booths at local events, sponsored community events, and hosted them in their stores. Owners attempted to target different groups of users, such as college students and long-term smokers. Conclusions. Local vapor store marketing practices closely resemble current and former tobacco industry marketing strategies. Surveillance of marketing practices should include local and Web-based strategies. PMID:25880960

Small Firm Internet Adoption: a market oriented approach

Directory of Open Access Journals (Sweden)

Colin Jones

2002-11-01

Full Text Available Fundamental to the development of new customer value offerings via web-based commerce is a small firm’s ability to strategically acquire and exploit knowledge. The focus of this paper is the empirical testing of a normative web-based commerce adoption model developed from a review of the extant literature related to electronic marketing, the Internet and the diffusion of new innovations. A preliminary test of the model’s theoretical contentions lent support to its overall focus, but found that the firm’s existing learning capabilities were diminished during the adoption of web-based commerce. Consequently, sub-optimal adoption outcomes were associated with insufficient knowledge development.

Migration of the ATLAS Metadata Interface (AMI) to Web 2.0 and cloud

CERN Document Server

Odier, Jerome; The ATLAS collaboration; Fulachier, Jerome; Lambert, Fabian

2015-01-01

The ATLAS Metadata Interface (AMI) can be considered to be a mature application because it has existed for at least 10 years. Over the last year, we have been adapting the application to some recently available technologies. The web interface, which previously manipulated XML documents using XSL transformations, has been migrated to Asynchronous Java Script (AJAX). Web development has been considerably simplified by the development of a framework for AMI based on JQuery and Twitter Bootstrap. Finally there has been a major upgrade of the python web service client.

Transformational leadership: the feminist connection in postmodern organizations.

Science.gov (United States)

Barker, A M; Young, C E

1994-10-01

The article describes the changes occurring in the world and organizations and argues that the contemporary theory of transformational leadership can provide guidance for nursing leaders, who are predominantly women. Transformational leadership is defined and described. The feminist literature is briefly reviewed. A comparison of the attributes of women, who are constructed knowers, and those of transformational leaders is made, including the web of inclusion, caring, moral responsibility, reciprocity and cooperation, integration of voices, intuition, and hierarchic and patriarchal paradigms. It is argued that a new way of leading and new organizational structures are emerging that will provide a favorable environment for female leaders.

Food systems transformations, ultra-processed food markets and the nutrition transition in Asia.

Science.gov (United States)

Baker, Phillip; Friel, Sharon

2016-12-03

Attracted by their high economic growth rates, young and growing populations, and increasingly open markets, transnational food and beverage corporations (TFBCs) are targeting Asian markets with vigour. Simultaneously the consumption of ultra-processed foods high in fat, salt and glycaemic load is increasing in the region. Evidence demonstrates that TFBCs can leverage their market power to shape food systems in ways that alter the availability, price, nutritional quality, desirability and ultimately consumption of such foods. This paper describes recent changes in Asian food systems driven by TFBCs in the retail, manufacturing and food service sectors and considers the implications for population nutrition. Market data for each sector was sourced from Euromonitor International for four lower-middle income, three upper-middle income and five high-income Asian countries. Descriptive statistics were used to describe trends in ultra-processed food consumption (2000-2013), packaged food retail distribution channels (1999-2013), 'market transnationalization' defined as the market share held by TFBCs relative to domestic firms (2004-2013), and 'market concentration' defined as the market share and thus market power held by the four leading firms (2004-2013) in each market. Ultra-processed food sales has increased rapidly in most middle-income countries. Carbonated soft drinks was the leading product category, in which Coca-Cola and PepsiCo had a regional oligopoly. Supermarkets, hypermarkets and convenience stores were becoming increasingly dominant as distribution channels for packaged foods throughout the region. Market concentration was increasing in the grocery retail sector in all countries. Food service sales are increasing in all countries led by McDonalds and Yum! Brands. However, in all three sectors TFBCs face strong competition from Asian firms. Overall, the findings suggest that market forces are likely to be significant but variable drivers of Asia

MEMS based digital transform spectrometers

Science.gov (United States)

Geller, Yariv; Ramani, Mouli

2005-09-01

Earlier this year, a new breed of Spectrometers based on Micro-Electro-Mechanical-System (MEMS) engines has been introduced to the commercial market. The use of these engines combined with transform mathematics, produces powerful spectrometers at unprecedented low cost in various spectral regions.

Electricity and gas market observatory. 4. Quarter 2008

International Nuclear Information System (INIS)

2008-01-01

The purpose of the observatory is to provide the general public with indicators for monitoring market deregulation. It both covers the wholesale and retail electricity and gas markets in Metropolitan France. This observatory is updated every three months and data are available on CRE web site (www.cre.fr). Since the 1 of July 2007, all customers can choose their gas and electricity suppliers. Content: A - The electricity market: The retail electricity market (Introduction, Customer segments and their respective weight, Status on December 31, 2008, Dynamic analysis: 4. Quarter 2008); The wholesale electricity market (Introduction, Wholesale market activity in France, Prices on the French wholesale market and European comparison, Import and export volumes, Concentration of the French electricity market); B - The gas market: The retail gas market (Introduction, Customer segments and their respective weight, Status on December 31, 2008, Dynamic analysis: 4. Quarter 2008); The wholesale gas market (Gas pricing and gas markets in Europe, The wholesale market in France, Prices on the French wholesale market and European comparison, Concentration of the French gas market); C - Appendices: Electricity and gas market observatories combined glossary, Specific electricity market observatory glossary, Specific gas market observatory glossary

E-Business Transformation: An Analysis Framework Based on Critical Organizational Dimensions

Institute of Scientific and Technical Information of China (English)

ZENG Qingfeng; CHEN Wenbo; HUANG Lihua

2008-01-01

In the era of Internet economics, e-business has become one of the most important strategic factors for enterprise development, so theoretical systems are needed to help enterprises develop e-business transformation strategies. A review of enterprise transformation theory identified five critical organization dimensions of e-business transformation, corporate strategy and vision transformation, organizational structure, product and market transformation, business process transformation, and corporate culture transformation. An e-business transformation process model was developed based on the five dimensions. This model can help enterprises to more effectively implement e-business transformation strategies.

Internet Alcohol Marketing and Underage Alcohol Use.

Science.gov (United States)

McClure, Auden C; Tanski, Susanne E; Li, Zhigang; Jackson, Kristina; Morgenstern, Matthis; Li, Zhongze; Sargent, James D

2016-02-01

Internet alcohol marketing is not well studied despite its prevalence and potential accessibility and attractiveness to youth. The objective was to examine longitudinal associations between self-reported engagement with Internet alcohol marketing and alcohol use transitions in youth. A US sample of 2012 youths aged 15 to 20 was surveyed in 2011. An Internet alcohol marketing receptivity score was developed, based on number of positive responses to seeing alcohol advertising on the Internet, visiting alcohol brand Web sites, being an online alcohol brand fan, and cued recall of alcohol brand home page images. We assessed the association between baseline marketing receptivity and both ever drinking and binge drinking (≥6 drinks per occasion) at 1-year follow-up with multiple logistic regression, controlling for baseline drinking status, Internet use, sociodemographics, personality characteristics, and peer or parent drinking. At baseline, ever-drinking and binge-drinking prevalence was 55% and 27%, respectively. Many (59%) reported seeing Internet alcohol advertising, but few reported going to an alcohol Web site (6%) or being an online fan (3%). Higher Internet use, sensation seeking, having family or peers who drank, and past alcohol use were associated with Internet alcohol marketing receptivity, and a score of 1 or 2 was independently associated with greater adjusted odds of initiating binge drinking (odds ratio 1.77; 95% confidence interval, 1.13-2.78 and odds ratio 2.15; 95% confidence interval, 1.06-4.37 respectively) but not with initiation of ever drinking. Although high levels of engagement with Internet alcohol marketing were uncommon, most underage youths reported seeing it, and we found a prospective association between receptivity to this type of alcohol marketing and future problem drinking, making additional research and ongoing surveillance important. Copyright © 2016 by the American Academy of Pediatrics.

Internet Alcohol Marketing and Underage Alcohol Use

Science.gov (United States)

McClure, Auden C.; Tanski, Susanne E.; Li, Zhigang; Jackson, Kristina; Morgenstern, Matthis; Li, Zhongze; Sargent, James D.

2016-01-01

BACKGROUND AND OBJECTIVE Internet alcohol marketing is not well studied despite its prevalence and potential accessibility and attractiveness to youth. The objective was to examine longitudinal associations between self-reported engagement with Internet alcohol marketing and alcohol use transitions in youth. METHODS A US sample of 2012 youths aged 15 to 20 was surveyed in 2011. An Internet alcohol marketing receptivity score was developed, based on number of positive responses to seeing alcohol advertising on the Internet, visiting alcohol brand Web sites, being an online alcohol brand fan, and cued recall of alcohol brand home page images. We assessed the association between baseline marketing receptivity and both ever drinking and binge drinking (≥6 drinks per occasion) at 1-year follow-up with multiple logistic regression, controlling for baseline drinking status, Internet use, sociodemographics, personality characteristics, and peer or parent drinking. RESULTS At baseline, ever-drinking and binge-drinking prevalence was 55% and 27%, respectively. Many (59%) reported seeing Internet alcohol advertising, but few reported going to an alcohol Web site (6%) or being an online fan (3%). Higher Internet use, sensation seeking, having family or peers who drank, and past alcohol use were associated with Internet alcohol marketing receptivity, and a score of 1 or 2 was independently associated with greater adjusted odds of initiating binge drinking (odds ratio 1.77; 95% confidence interval, 1.13–2.78 and odds ratio 2.15; 95% confidence interval, 1.06–4.37 respectively) but not with initiation of ever drinking. CONCLUSIONS Although high levels of engagement with Internet alcohol marketing were uncommon, most underage youths reported seeing it, and we found a prospective association between receptivity to this type of alcohol marketing and future problem drinking, making additional research and ongoing surveillance important. PMID:26738886

INTERNAL MARKETING STRATEGY IN A HIGHER EDUCATION INSTITUTION

Directory of Open Access Journals (Sweden)

Aléssio Bessa Sarquis

2017-02-01

Full Text Available Internal marketing comprises the set of strategies to enable internally compliance of the organization's marketing promises. This study examines the use of internal marketing strategies in a higher education institution in the process of implementing a new educational model. This is one case study with qualitative and exploratory approach. The data collection techniques used were interviews and document analysis, interpreted through content analysis. The results show that the most commonly used strategies are: implementation of employee training programs; development of materials / guidance handouts; creating web blog; and the application of internal research. The testimonies indicate that the internal marketing strategies contributed to the implementation of new educational model, but there is dissatisfaction among managers with the internal marketing program of the institution.

Contemporary marketing trends: from one-to-one marketing and the service-dominant logic to M2M communications and netnography

Directory of Open Access Journals (Sweden)

Daj, A.

2012-01-01

Full Text Available In recent years, a strong and unexpected growth in take-up and use of digital devices and applications - phenomenon known under the term “Web 2.0” - enabled wide-ranging interaction and collaboration between consumers. Thus, users actually become participants (co-creators not end-users that are strengthened through the network (as a collective resource. The newly acquired knowledge has led to a profound change in the way marketing professionals conceive marketing, as a whole, and the marketing mix, in particular. Therefore, the new mindset of contemporary marketers emphasizes the importance of co-generating value by involving customers in the design and improvement process of goods and rendered services.

Hospital marketing: characterization of marketing actions in private hospitals in the city of São Paulo - Brazil.

Science.gov (United States)

Leiderman, Eduardo Blay; Padovan, Jorge Luis; Zucchi, Paola

2010-01-01

Characterize the marketing actions in private hospitals in the city of São Paulo, the organizational structure of the marketing area, the target public of marketing actions and the media used. Exploratory cross-sectional study, carried out by a survey made with hospital administrators. The hospitals studied were clearly divided in two groups whose differentials are statistically significant: 1. good infrastructure and equipment, with a well-defined investment policy in marketing; 2. worse infrastructure and less equipment, with lower proportional investment in marketing. 1. The actions most used are the evaluation of patients/caregivers satisfaction, web site and dissemination of the hospital services. 2. The hospital administrators attribute a level of significant importance to the application of hospital marketing concepts. 3. There is a marketing structure in most of the hospitals studied. 4. The hospitals consider as extremely or very important publics: patients and relatives, doctors, collaborators, health plans and community. 5. The media most used are the most simple and of lower cost. 6. There is a statistically significant correlation between the higher investment in marketing and the best infrastructure. 7. The studied hospitals apply the concept of marketing in a restricted way.

Dental practice websites: creating a Web presence.

Science.gov (United States)

Miller, Syrene A; Forrest, Jane L

2002-07-01

Web technology provides an opportunity for dentists to showcase their practice philosophy, quality of care, office setting, and staff in a creative manner. Having a Website provides a practice with innovative and cost-effective communications and marketing tools for current and potential patients who use the Internet. The main benefits of using a Website to promote one's practice are: Making office time more productive, tasks more timely, follow-up less necessary Engaging patients in an interactive and visual learning process Providing online forms and procedure examples for patients Projecting a competent and current image Tracking the usage of Web pages. Several options are available when considering the development of a Website. These options range in cost based on customization of the site and ongoing support services, such as site updates, technical assistance, and Web usage statistics. In most cases, Websites are less expensive than advertising in the phone book. Options in creating a Website include building one's own, employing a company that offers Website templates, and employing a company that offers customized sites. These development options and benefits will continue to grow as individuals access the Web and more information and sites become available.

Social Media as a Marketing Tool for a Small Business

OpenAIRE

Honkaniemi, Noora

2015-01-01

This Bachelor’s thesis focuses on social media and utilising it as a marketing strategy for a photography entrepreneur in Tampere. Marketing theories and the concept of social media are defined in order to facilitate understanding the case in a more constructive manner. Social media platforms are introduced through literature and web materials. The purpose was to give a general guideline in marketing through various social media platforms. The objective was to gain knowledge of the more popul...

Electricity and gas market observatory. 3. Quarter 2007

International Nuclear Information System (INIS)

2007-01-01

The purpose of the observatory is to provide the general public with indicators for monitoring market deregulation. It both covers the wholesale and retail electricity and gas markets in Metropolitan France. This observatory is updated every three months and data are available on CRE web site (www.cre.fr). Since the 1 of July 2007, all customers can choose their gas and electricity suppliers. The present observatory is including residential customer's statistics. Content: A - The electricity market: The retail electricity market (Introduction, Customer segments and their respective weight, Status at September 30, 2007, Dynamic analysis: 3. Quarter 2007); The wholesale electricity market (Introduction, Wholesale market activity in France, Wholesale market activity in France, Prices on the French wholesale market and European comparison, Import and export volumes, Concentration of the French electricity market); B - The gas market: The retail gas market (Introduction, Customer segments and their respective weight, Status on September 30, 2007, Dynamic analysis: 3. Quarter 2007); The wholesale gas market (Gas pricing and gas markets in Europe, The wholesale market in France); C - Appendices: Electricity and gas market observatories combined glossary, Specific electricity market observatory glossary, Specific gas market observatory glossary

Solving Infrastructural Concerns Through a Market Reorganization

DEFF Research Database (Denmark)

Pallesen, Trine; Holm Jacobsen, Peter

2018-01-01

aggregators and reconfigures existing market actors. In this paper, we study a case, EcoGrid 2.0 on the Danish island Bornholm, as a case of a ‘marketized’ solution to the infrastructural concerns emerging from the large share of fluctuating wind power in the system. The market design involves transforming...

Evaluation of herbal dietary supplements marketed on the internet for recreational use.

Science.gov (United States)

Dennehy, Cathi E; Tsourounis, Candy; Miller, Amy E

2005-10-01

The Internet is a popular tool for marketing and purchasing herbal dietary supplements (DS). Various Web sites sell these products purely for recreational use. To describe the content of Web sites that advertise and market herbal DS for recreational use (ie, for the purpose of altering mood/behavior/or perception, "getting high," or as a substitute for a drug of abuse). Four major search engines and the search terms "buy herbal high" and "buy legal high" were used to identify Web sites selling herbal DS for recreational use. Web sites were evaluated for their country of origin and for compliance with the Dietary Supplement Health and Education Act (DSHEA). Products were evaluated for their ingredient lists, effect claims, comparisons with illicit drugs, adverse effects, drug interactions, and contraindications. Twenty-eight unique Web sites with 119 products were evaluated. Most sites were in the US (54%) and were in compliance with DSHEA. Forty-seven percent of the products were likened to illicit drugs, typically marijuana (48%) or 3-,4-methylene dioxyamphetamine (Ecstasy; 23%). The most common product ingredients were ephedra alkaloids (27%), Salvia divinorum (17%), kava (10%), guarana (10%), Acorus calamus (10%), and damiana (10%). Effect claims frequently involved the products' use as a hallucinogen (51%) or stimulant (39%). Sixty-four percent of the sites mentioned adverse effects, and 54% mentioned drug interactions. This study demonstrates that herbal DS are being marketed for use as legal alternatives to illicit drugs of abuse. Healthcare professionals need to be aware of this trend and the products that are involved.

Electricity and gas market observatory. 1. Quarter 2008

International Nuclear Information System (INIS)

2008-01-01

The purpose of the observatory is to provide the general public with indicators for monitoring market deregulation. It both covers the wholesale and retail electricity and gas markets in Metropolitan France. This observatory is updated every three months and data are available on CRE web site (www.cre.fr). Since the 1. of July 2007, all customers can choose their gas and electricity suppliers. Content: A - The electricity market: The retail electricity market (Introduction, Customer segments and their respective weight, Status at March 31, 2007, Dynamic analysis: 1. Quarter 2008); The wholesale electricity market (Introduction, Wholesale market activity in France, Prices on the French wholesale market and European comparison, Import and export volumes, Concentration of the French electricity market); B - The gas market: The retail gas market (Introduction, Customer segments and their respective weight, Status on March 31, 2008, Dynamic analysis: 1. Quarter 2008); The wholesale gas market (Gas pricing and gas markets in Europe, The wholesale market in France, Striking fact of the first quarter 2008); C - Appendices: Electricity and gas market observatories combined glossary, Specific electricity market observatory glossary, Specific gas market observatory glossary

Electricity and gas market observatory. 4. Quarter 2007

International Nuclear Information System (INIS)

2007-01-01

The purpose of the observatory is to provide the general public with indicators for monitoring market deregulation. It both covers the wholesale and retail electricity and gas markets in Metropolitan France. This observatory is updated every three months and data are available on CRE web site (www.cre.fr). Since the 1. of July 2007, all customers can choose their gas and electricity suppliers. Content: A - The electricity market: The retail electricity market (Introduction, Customer segments and their respective weight, Status at December 31, 2007, Dynamic analysis: 4. Quarter 2007); The wholesale electricity market (Introduction, Wholesale market activity in France, Prices on the French wholesale market and European comparison, Import and export volumes, Concentration of the French electricity market, Striking fact of the fourth quarter 2007); B - The gas market: The retail gas market (Introduction, Customer segments and their respective weight, Status on December 31. 2007, Dynamic analysis: 4. Quarter 2007); The wholesale gas market (Gas pricing and gas markets in Europe, The wholesale market in France, Striking fact of the fourth quarter 2007); C - Appendices: Electricity and gas market observatories combined glossary, Specific electricity market observatory glossary, Specific gas market observatory glossary

An Application for Data Preprocessing and Models Extractions in Web Usage Mining

Directory of Open Access Journals (Sweden)

Claudia Elena DINUCA

2011-11-01

Full Text Available Web servers worldwide generate a vast amount of information on web users’ browsing activities. Several researchers have studied these so-called clickstream or web access log data to better understand and characterize web users. The goal of this application is to analyze user behaviour by mining enriched web access log data. With the continued growth and proliferation of e-commerce, Web services, and Web-based information systems, the volumes of click stream and user data collected by Web-based organizations in their daily operations has reached astronomical proportions. This information can be exploited in various ways, such as enhancing the effectiveness of websites or developing directed web marketing campaigns. The discovered patterns are usually represented as collections of pages, objects, or re-sources that are frequently accessed by groups of users with common needs or interests. In this paper we will focus on displaying the way how it was implemented the application for data preprocessing and extracting different data models from web logs data, finding association as a data mining technique to extract potentially useful knowledge from web usage data. We find different data models navigation patterns by analysing the log files of the web-site. I implemented the application in Java using NetBeans IDE. For exemplification, I used the log files data from a commercial web site www.nice-layouts.com.

A Balanced Approach to Capturing User Requirements in Business- to- Consumer Web Information Systems

Directory of Open Access Journals (Sweden)

M. S. Lane

2001-11-01

Full Text Available The development of business-to-consumer web information systems pose special challenges in the requirements analysis phase. It is difficult to capture user requirements given that users are relatively autonomous and anonymous and there are no major incentives for users to become involved in the development of a web information system. The researchers reviewed traditional requirement elicitation techniques, marketing research techniques and web usage analysis techniques. Current practice was assessed and the findings suggest that a balanced approach to user requirements capture will result in more complete and user centred requirements. This approach should lead to more effective business-to consumer web information systems.

Some Aspects of Social Media Marketing (Georgian Case)

OpenAIRE

Nugzar Todua; Charita Jashi

2015-01-01

This paper is focusing on the attitude of Georgian consumers toward social media, influence of social media on consumer buying behavior. The purpose of this paper is to explore the usage of social media marketing for small business companies of Georgia. The result of marketing research has revealed that social webs are mostly used by Georgian consumers, but they have little impact on the buying decision. The research method was exploratory and descriptive. Conclusions sum...

Transforming care in nursing: a concept analysis.

Science.gov (United States)