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Sample records for market teaching note

  1. How to write cases and teaching notes in marketing education?

    Directory of Open Access Journals (Sweden)

    Damnjanović Vesna

    2017-01-01

    Full Text Available This paper presents guidelines for developing cases and teaching notes for marketing classes in higher education. Cases are often used in problem-based learning, where students are placed in a problem or decision-making situation and are encouraged to take the role of problem solvers. The recommendations for case writing are based on analysis of high-level examples of marketing cases, published in the most prominent global publishing databases, along with more than 15 years of experience of the authors. This paper explains the process of writing cases depending on the source of data and tackles all necessary issues that should be addressed. Writing teaching notes is focused on providing the supportive material for a case that helps a lecturer understand the reason for writing the case, the questions that might arise from it and the professional or theoretical points that should be raised in discussion. This paper should contribute to interactive learning and provide lecturers with detailed recommendations for writing cases in the marketing field.

  2. Intradepartmental Faculty Mentoring in Teaching Marketing

    Science.gov (United States)

    Tahtinen, Jaana; Mainela, Tuija; Natti, Satu; Saraniemi, Saila

    2012-01-01

    This study focuses on the use of mentoring by a peer as a way to help teachers of marketing to develop their teaching skills. Using self-ethnography, we elaborate on the potential of intradepartmental faculty mentoring in teaching (FMIT) to enhance the quality of marketing education. The study describes FMIT, a novel type of mentoring, reviews its…

  3. The Marketing Plan: An Integrative Device for Teaching Marketing Management.

    Science.gov (United States)

    Berdine, W. R.; Petersen, James C.

    1980-01-01

    The importance of the marketing plan is stressed as an integrative device for teaching marketing management, and a structure is presented to assist students in designing a marketing plan. Components of this plan include marketing objectives, targeting market and buying motives, external environment and competition, product, price, and promotion.…

  4. Developing marketing strategies for university teaching hospitals.

    Science.gov (United States)

    Fink, D J

    1980-07-01

    University teaching hospitals face increasing competition from community hospitals, expanding regulation of health care, a rising tide of consumerism, and in many cases a declining urban population base. These problems, which may threaten the teaching hospital's ability to continue tertiary care, teaching, and research functions, may be solved with the aid of new marketing strategies. In developing its marketing strategy, a hospital must assess its strengths and weaknesses, specify its goals in measurable terms, implement tactics to achieve these goals, and evaluate its marketing program. The strategies should be directed toward achieving better relationships with institutions, practitioners, and surrounding communities and increasing patient, visitor, and employee satisfaction. A wide variety of programs can be used to reach these goals and to help teaching hospitals meet the competitive challenges of this decade.

  5. Marketing for the Teaching Artist

    Science.gov (United States)

    Trammell, Kate

    2016-01-01

    As teaching artists enter the field of arts education, they are faced with the challenge of distinguishing themselves in the job search--developing a digital presence is one great way to stand out. After conducting thorough research into their local markets, teaching artists can set long-term career goals while honing online content for a…

  6. The Importance Of Teaching-Listening Comprehension In Promoting Note-Taking Skill

    OpenAIRE

    Dr. Boughelamallah Hanane-Algeria

    2017-01-01

    Note-taking is a hot topic that attracts much considerable attention over time due to its great importance in teachinglearning process. Teaching listening comprehension in the Algerian EFL classrooms is designed to solve the problem of failure in taking good notes while listening.

  7. An Investigation of Marketing Educators' Approach to Teaching International Marketing in the Introductory Marketing Course.

    Science.gov (United States)

    Zimmer, Robert J.; And Others

    1996-01-01

    A survey of 122 college teachers of marketing courses investigated the extent and methods of their inclusion of international marketing into the course curriculum. Findings suggest that, among those teaching international marketing, how they acquired their international knowledge had a significant effect on how they taught international marketing.…

  8. The Importance Of Teaching-Listening Comprehension In Promoting Note-Taking Skill

    Directory of Open Access Journals (Sweden)

    Dr. Boughelamallah Hanane-Algeria

    2017-07-01

    Full Text Available Note-taking is a hot topic that attracts much considerable attention over time due to its great importance in teachinglearning process. Teaching listening comprehension in the Algerian EFL classrooms is designed to solve the problem of failure in taking good notes while listening.

  9. Forum Response: Ethics in Business and Teaching.

    Science.gov (United States)

    Anderson, James A.

    2003-01-01

    Discusses the teaching of business ethics. Draws conclusions about teaching business ethics noting that such instruction must start with the principles of capitalism and the functions of a market economy. (SG)

  10. ROLE OF DIVERSITY IN TEACHING MARKETING

    Directory of Open Access Journals (Sweden)

    MAGDALENA PLATIS

    2013-05-01

    Full Text Available In a contemporary context, education is regarded as an innovative concept that has a powerful impact on educating the young generation. Selectively passing over knowledge in an adequate framework allows an optimum development of educational actions that have a specific goal. The role of education in the society’s development and in the development of each individual increases significantly as the impact of technological progress on the educational process requires an organization of the educative activity in accordance with these significant changes in society. From the past and up to now, the education system has undergone important stages in the transformation and improvement of the educational activity. The modernization of the education system aims to achieve an optimal balance between the contemporary society’s demands and the quality of the educational activity. The objectives of this study are the following: highlighting the context of higher education in Romania, presenting the importance of teaching marketing in an applied way, the analysis of the effectiveness of implementing modern teaching techniques, the analysis of the impact of diversity in teaching marketing discipline, highlighting the role of the teacher in teaching and learning activities. Teaching strategies and interactive teaching methods are direct ways of action that stimulate the activity of teaching-learning. By using modern strategies and means of education, the teacher makes task achievement more efficient, thus facilitating the transmission of knowledge taught.

  11. Using the Pyramid Approach to Teaching Marketing Research.

    Science.gov (United States)

    Peltier, James W.; Westfall, John; Ainscough, Thomas L.

    2001-01-01

    Underscores the need for teaching marketing research skills at the secondary level and shows how marketing research fits into marketing education. Provides an example of how to use the pyramid approach to research, which involves review of secondary sources, key informant interviews, focus groups, and quantitative research. (Author/JOW)

  12. Teaching Note--Heterosexism as Experienced by LGBT Social Work Educators

    Science.gov (United States)

    Johnson, Lisa M.

    2014-01-01

    As social work educators, much of our practice involves helping students think critically about complex political, economic, and social issues. One of the most complex and contentious sociopolitical issues of our time has been civil rights for lesbian, gay, bisexual, and transgender (LGBT) persons. This teaching note considers how we, as LGBT…

  13. Mexico; Financial Sector Assessment Program Update: Technical Note: Derivatives Market: Overview and Potential Vulnerabilities

    OpenAIRE

    International Monetary Fund

    2007-01-01

    This technical note provides an overview of Mexico’s derivatives markets, and describes concisely the derivatives regulatory framework and risk management practices in financial institutions active in these markets. The most important derivatives market in Mexico is the over-the-counter (OTC) derivatives market, which is fully integrated with the global derivatives market. The origin of the OTC derivatives market can be traced back to the 1994 Mexican crisis that forced Mexico to abandon its ...

  14. Ten Anchor Points for Teaching Principles of Marketing

    Science.gov (United States)

    Tomkovick, Chuck

    2004-01-01

    Effective marketing instructors commonly share a love for their students, an affinity for the subject matter, and a devotion to continuous quality improvement. The purpose of this article is to highlight 10 anchor points for teaching Principles of Marketing, which are designed to better engage students in the learning process. These anchor…

  15. Getting personal with marketing research: A first year teaching innovation. A Practice Report

    Directory of Open Access Journals (Sweden)

    Mary FitzPatrick

    2010-07-01

    Full Text Available ‘Research’ can be a challenging topic for lecturers to teach, and a dry subject for students to learn. This paper presents a teaching innovation that involves first year students personally in the topic of marketing research - both as participant/producers of the research data and as clients/end-users of the marketing research. The teaching/learning innovation is based on pedagogical principles to make research theory accessible by bringing marketing research to life. It begins with personal data produced by the students, which is collated and then presented in the lectures, overlaid on a collage of the students’ ID photos to make the innovation visually engaging and to illustrate a real-life application of the marketing research process. For the students, this application that describes their own behaviours and opinions is immediately relevant. For us as teachers it is an exciting teaching activity that simultaneously demonstrates the practice, benefits, and processes of marketing research.

  16. Teaching Creativity in the Marketing Curriculum

    Science.gov (United States)

    Ramocki, Stephen P.

    2014-01-01

    The purpose of this paper is to provide a relatively consolidated and heuristic framework that educators can use to implement the teaching of creativity in the classroom. Toward this goal, the paper provides a review of what the marketing education literature has accomplished in the area of creative pedagogy, namely, including brief summaries of…

  17. Domestos : going premium in the UK Toilet Cleaners Market

    OpenAIRE

    Holstein, Bernardo Maria Bebiano de Sousa e

    2016-01-01

    Unilever was the company selected to serve as background for the development of a teaching case in Marketing, followed by a teaching note, intended to be used as a pedagogical tool in undergraduate or graduate programs. In the last years, bleach market has become increasingly commoditized due to intense competition from Retailers Own Brands, the low involvement of the category and the lack of innovation. Domestos, a Unilever brand present in more than 50 countries, is the clear leader in t...

  18. Teaching Note--Using TED Talks in the Social Work Classroom: Encouraging Student Engagement and Discourse

    Science.gov (United States)

    Loya, Melody Aye; Klemm, Terri

    2016-01-01

    Focusing on TED Talks (online videos) as a resource for social work educators, this teaching note shares our ideas regarding the use of the online videos as an avenue for reaching students and encouraging discussions in the social work classroom. The article first explores the TED platform and then discusses using TED as a teaching tool. Finally,…

  19. Teaching Marketing Strategy: Using Resource-Advantage Theory as an Integrative Theoretical Foundation

    Science.gov (United States)

    Hunt, Shelby D.; Madhavaram, Sreedhar

    2006-01-01

    Knowledge of marketing strategy is essential for marketing majors. To supplement and/or replace the traditional lecture-discussion approach, several pedagogical vehicles have been recommended to teach marketing strategy, including the analytic hierarchy process; career-planning cases; computer-assisted, simulated marketing cases; experiential…

  20. Teaching Innovations in Marketing: A Brand-Based Student-Led Inquiry of Marketing Concepts and Practices

    Science.gov (United States)

    Hostetter, Leonard R., Jr.

    2017-01-01

    This teaching innovation is a brand-based student-led inquiry of marketing concepts and practices for an introductory marketing course. During the first week of class, teams of students (or individual students) each select a brand of interest to research and analyze throughout the course. The objective is for students to understand the practical…

  1. Teaching Note--Third Space Caucusing: Borderland Praxis in the Social Work Classroom

    Science.gov (United States)

    Hudson, Kimberly D.; Mountz, Sarah E.

    2016-01-01

    This teaching note examines the use of intentional, identity-centered spaces in the social work classroom. We discuss the use of identity-based caucusing as a means of centering the embodied and lived experiences of students in the social work classroom, drawing from previous classroom experiences in an MSW foundation course on social justice at a…

  2. Using Second Life to Teach about Marketing in Second Life

    Science.gov (United States)

    Halvorson, Wade; Ewing, Mike; Windisch, Lydia

    2011-01-01

    There are compelling reasons for educators to consider incorporating virtual worlds (VWs) in their marketing curriculum. That said, the ways in which VWs can be implemented into the teaching curriculum are many and varied. This article reports on two studies in which notionally similar graduate classes are taught about marketing in Second Life…

  3. 78 FR 59228 - Sale and Issue of Marketable Book-Entry Treasury Bills, Notes, and Bonds; Corrections

    Science.gov (United States)

    2013-09-26

    ... and Issue of Marketable Book-Entry Treasury Bills, Notes, and Bonds; Corrections AGENCY: Fiscal... accommodate the public offering of floating rate notes. This document corrects the final regulations by.... Accordingly, 31 CFR part 356 is corrected by making the following correcting amendments: PART 356--SALE AND...

  4. Teaching Copywriting Students about the Mature Market.

    Science.gov (United States)

    Drewniany, Bonnie

    Advertising educators have a responsibility to make students aware of the importance of the mature market (older people) and to teach them methods to reach this group. An assignment in a copywriting class asked students to write and design ads to promote blue jeans to adults over 50. The assignment accomplished three things: (1) helped students…

  5. A Business Communication Module for an MBA "Managerial Accounting" Course: A Teaching Note

    Science.gov (United States)

    Stout, David E.

    2014-01-01

    This Teaching Note describes a two-hour-and-40-minute "Business Communication" module developed and used by the author over the past six years in an MBA "Managerial Accounting" course at a university in the USA. The module has two modest but important goals: to sensitize graduate accounting students to the importance of…

  6. From Brand Image Research to Teaching Assessment: Using a Projective Technique Borrowed from Marketing Research to Aid an Understanding of Teaching Effectiveness

    Science.gov (United States)

    Boddy, Clive Roland

    2004-01-01

    This paper describes how a simple qualitative market research technique using a projective device called a bubble drawing can be used as a useful feedback device to gain an understanding of students' views of the teaching effectiveness of a market research lecture. Comparisons are made with feedback gained from teaching observations and insights…

  7. Teaching the pharyngeal flap and sphincter pharyngoplasty: The sticky note method.

    Science.gov (United States)

    Lee, Jake J; Jabbour, Noel

    2015-11-01

    To demonstrate a cost-effective, quick, and easily reproducible three-dimensional sticky note model to enhance the understanding and conceptualization of the geometry and steps of the pharyngeal flap and sphincter pharyngoplasty. The method involves making specified incisions and rearrangements of readily available components, including disposable clear plastic cups, yellow and pink sticky notes, and white paper. Once assembly is complete, further incisions and remodeling are performed to simulate a pharyngeal flap or sphincter pharyngoplasty. The cost of the materials to make one model was $0.94. Average construction time was less than 10 min. This three-dimensional model is an efficient, interactive, and simple visual aid to teach surgical trainees the geometry and steps of the pharyngeal flap and sphincter pharyngoplasty. Copyright © 2015 Elsevier Ireland Ltd. All rights reserved.

  8. The Teaching Evaluation Process: Segmentation of Marketing Students.

    Science.gov (United States)

    Yau, Oliver H. M.; Kwan, Wayne

    1993-01-01

    A study applied the concept of market segmentation to student evaluation of college teaching, by assessing whether there exist several segments of students and how this relates to their evaluation of faculty. Subjects were 156 Australian undergraduate business administration students. Results suggest segments do exist, with different expectations…

  9. Competitive strategy in turbulent healthcare markets: an analysis of financially effective teaching hospitals.

    Science.gov (United States)

    Langabeer, J

    1998-01-01

    As the healthcare marketplace, characterized by declining revenues and heavy price competition, continues to evolve toward managed care, teaching hospitals are being forced to act more like traditional industrial organizations. Profit-oriented behavior, including emphases on market strategies and competitive advantage, is now a necessity if these hospitals are going to survive the transition to managed care. To help teaching hospitals evaluate strategic options that maximize financial effectiveness, this study examined the financial and operating data for 100 major U.S. teaching hospitals to determine relationships among competitive strategy, market environment, and financial return on invested capital. Results should help major hospitals formulate more effective strategies to combat environmental turbulence.

  10. Teaching Students How to Integrate and Assess Social Networking Tools in Marketing Communications

    Science.gov (United States)

    Schlee, Regina Pefanis; Harich, Katrin R.

    2013-01-01

    This research is based on two studies that focus on teaching students how to integrate and assess social networking tools in marketing communications. Study 1 examines how students in marketing classes utilize social networking tools and explores their attitudes regarding the use of such tools for marketing communications. Study 2 focuses on an…

  11. Teaching Qualitative Market Research: Multi-Perspectival Evaluation of a Curriculum Innovation

    Directory of Open Access Journals (Sweden)

    Bettina König

    2011-03-01

    Full Text Available The principal goal of teaching qualitative market research in a business degree programme at a university of applied sciences is to provide students with methodological skills that prove applicable in practice and are, at the same time, compliant with prevailing standards of academic research. Creating an appropriate curriculum that includes the methods of conducting expert interviews and carrying out focus groups poses challenges to instructors and students, both full-time and part-time. Designed as a "research workshop," the course we designed turned out to be most effective for teaching future graduates of business administration how to use relevant and practical qualitative market research methods. Students had to implement independently both research techniques 1. within their group and 2. in teams. They were thereby enabled to draw on synergies with respect to the recruitment of interview partners, implementation of analysis methods, and the visualization of results. At the same time, they gathered experiences in the triangulation of methods and data. Concurrently, a critical examination of quality criteria in the field of qualitative market research—as opposed to commonly used quantitative approaches—was ensured. Referring to the organization and communication efforts required by instructors and students, the integration of blended learning in this project-oriented course design made the implementation of this programme highly complex. The experiences reported here provide a solid basis for future programs that intend to teach qualitative market research techniques to prospective graduates of business administration in a blended learning framework. URN: http://nbn-resolving.de/urn:nbn:de:0114-fqs110240

  12. An Investigation of Strategic Decision Making in Service Marketing through Case Study Development and Analysis

    Science.gov (United States)

    Rosetti, Joseph L.; Maceiko, Meghan

    2009-01-01

    Through the collaborative efforts of an undergraduate student and a professor of marketing, this paper focuses on a case study and corresponding teaching notes developed as a final component of an independent study in service marketing. The case utilizes the hospitality industry as the template for analysis of the appropriateness of marketing…

  13. A note on risk aversion and labour market outcomes: further evidence from German survey data

    OpenAIRE

    Pfeifer, Christian

    2008-01-01

    Using the large-scale German Socio-Economic Panel, this note reports direct empirical evidence for significant correlations between risk aversion and labour market outcomes (full-time employment, temporary agency work, fixed-term contracts, employer change, quits, training, wages, and job satisfaction).

  14. NOTES FOR A TEACHING MODEL

    Directory of Open Access Journals (Sweden)

    María Adriana Estrada Soza

    2013-09-01

    Full Text Available One of the actions that require institutions of teachers is to review the part reflective of our work teaching, being this aspect one of the elements which, in our opinion, we consider relevant in the learning process of teachers, and the same teacher trainers of teachers, by the fact that today day improve educational practices, part of this is based and hence the orientation vocational preparation. On the one hand only has prioritized him the curriculum and the instructional to promote the teaching and learning. And isn't bad, but it requires that all teachers us us to a more interactive form with our practice, primarily teaching institutions, have not only outlined in their professional academic profiles who never imagined that they would enter teaching and by the simple fact of being professional, not subjected to a formative and reflective process also of their own practicesby which much of what orients itself at future masters students, it doesn't impact beyond the classroom. This proposal somewhat idealistic, personally has given us a new perspective on where you have to w

  15. Note on the stock market's reaction to the accident at Three Mile Island

    International Nuclear Information System (INIS)

    Spudeck, R.E.; Moyer, C.R.

    1989-01-01

    This note provides new information regarding the market reaction toward electric utility stocks that resulted both from the accident at Three Mile Island, and the events predating and postdating the accident. The results suggest that some of the market reaction heretofore ascribed to the accident resulted instead from regulatory activity occurring before the accident. We also provide results suggesting that regulatory activity by the Pennsylvania Public Utilities Commission in the wake of the accident served to offset a majority of the increased systematic risk resulting from the accident. Our results imply that previously reported lingering effects of the accident at Three Mile Island may be regulatory effects from events predating the accident

  16. A model of determining a fair market value for teaching residents: who profits?

    Science.gov (United States)

    Cullen, Edward J; Lawless, Stephen T; Hertzog, James H; Penfil, Scott; Bradford, Kathleen K; Nadkarni, Vinay M; Corddry, David H; Costarino, Andrew T

    2003-07-01

    Centers for Medicare & Medicaid Services (CMS) Health Resources and Services Administration Children's Hospitals Graduate Medical Education (GME) Payment Program now supports freestanding children's teaching hospitals. To analyze the fair market value impact of GME payment on resident teaching efforts in our pediatric intensive care unit (PICU). Cost-accounting model, developed from a 1-year retrospective, descriptive, single-institution, longitudinal study, applied to physician teachers, residents, and CMS. Sixteen-bed PICU in a freestanding, university-affiliated children's teaching hospital. Pediatric critical care physicians, second-year residents. Cost of physician opportunity time; CMS investment return; the teaching physicians' investment return; residents' investment return; service balance between CMS and teaching service investment margins; economic balance points; fair market value. GME payments to our hospital increased 4.8-fold from 577 886 dollars to 2 772 606 dollars during a 1-year period. Critical care physicians' teaching opportunity cost rose from 250 097 dollars to 262 215 dollars to provide 1523 educational hours (6853 relative value units). Residents' net financial value for service provided to the PICU rose from 245 964 dollars to 317 299 dollars. There is an uneven return on investment in resident education for CMS, critical care physicians, and residents. Economic balance points are achievable for the present educational efforts of the CMS, critical care physicians, and residents if the present direct medical education payment increases from 29.38% to 36%. The current CMS Health Resources and Services Administration Children's Hospitals GME Payment Program produces uneven investment returns for CMS, critical care physicians, and residents. We propose a cost-accounting model, based on perceived production capability measured in relative value units and available GME funds, that would allow a clinical service to balance and obtain a fair

  17. Teaching Business French through Case Studies: Presentation of a Marketing Case.

    Science.gov (United States)

    Federico, Salvatore; Moore, Catherine

    The use of case studies as a means for teaching business French is discussed. The approach is advocated because of the realism of case studies, which are based on actual occurrences. Characteristics of a good case are noted: it tells a story, focuses on interest-arousing issues, is set in the past 10 years, permits empathy with the main…

  18. A Simple Model to Teach Business Cycle Macroeconomics for Emerging Market and Developing Economies

    Science.gov (United States)

    Duncan, Roberto

    2015-01-01

    The canonical neoclassical model is insufficient to understand business cycle fluctuations in emerging market and developing economies. The author reformulates the model proposed by Aguiar and Gopinath (2007) in a simple setting that can be used to teach business cycle macroeconomics for emerging market and developing economies at the…

  19. U-Note: Capture the Class and Access it Everywhere

    DEFF Research Database (Denmark)

    Malacria, Sylvain; Pietrzak, Thomas; Tabard, Aurélien

    2011-01-01

    We present U-Note, an augmented teaching and learning system leveraging the advantages of paper while letting teachers and pupils benefit from the richness that digital media can bring to a lecture. U-Note provides automatic linking between the notes of the pupils’ notebooks and various events...... on three modules. U-Teach captures the context of the class: audio recordings, the whiteboard contents, together with the web pages, videos and slideshows displayed during the lesson. U-Study binds pupils’ paper notes (taken with an Anoto digital pen) with the data coming from U-Teach and lets pupils...

  20. Note-Making in Social Studies.

    Science.gov (United States)

    Fowler, Robert W.

    1985-01-01

    Note-making is one excellent method for helping students retain important points made by the teacher. Techniques that elementary and secondary social studies teacher can use to teach note-making skills are described. (RM)

  1. Online Teaching Communities within Sociology: A Counter Trend to the Marketization of Higher Education

    Science.gov (United States)

    Palmer, Nathan; Schueths, April M.

    2013-01-01

    As higher education embraces the ideologies of the market, educators are being asked to teach evermore students with fewer resources. Running counter to the trend of marketization, a decentralized group of educators are taking advantage of Web 2.0 technologies (including Facebook, Twitter, and blogging platforms such as Wordpress, etc.) to…

  2. Teaching Media and Methods in Marketing: European and North American Universities

    Science.gov (United States)

    Vila, Natalia; Kuster, Ines

    2009-01-01

    This article aims to examine the most widely used teaching media and methods in university education. To achieve this objective, international research has been carried out among 135 marketing teachers from North American and European universities. The study shows that North American teachers use more traditional media and participatory methods…

  3. The Information Content of Note Disclosures and MD&A Information in the Financial Report – A Study of Market Reactions in Denmark

    DEFF Research Database (Denmark)

    Thinggaard, Frank; Sønderby Jeppesen, Carsten; Madsen, Kasper

    2015-01-01

    The preparation of disclosures in the financial report constitutes a significant cost to most companies, but do the disclosures have information content to investors? This paper examines stock market reactions to the release of note disclosures and MD&A (management discussion and analysis......) information. The study is based on data from the Danish capital market in 2006-2009 because here it is largely possible to isolate the release of such information from other information in the financial report. The primary results suggest that for some companies, note disclosures and information in the MD...

  4. Trouble Spots in Online Direct-to-Consumer Prescription Drug Promotion: Teaching Drug Marketers How to Inform Better or Spin Better?

    Science.gov (United States)

    Doran, Evan

    2016-01-01

    Hyosun Kim’s report "Trouble Spots in Online Direct to Consumer Prescription Drug Promotion: A content Analysis of FDA Warning Letters" aims to teach marketers how to avoid breaching current Food and Drug Administration (FDA) guidelines in their online drug promotion. While Kim hopes to minimise the potential for online promotion to misinform consumers and the study is carefully conducted, teaching drug marketers how to avoid the common mistakes in online drug promotion is more likely to make marketers more adept at spinning information than appropriately balancing it PMID:27239884

  5. Eliciting Student Thinking: Definition, Research Support, and Measurement of the "ETS"® National Observational Teaching Examination (NOTE) Assessment Series. Research Memorandum No. RM-16-06

    Science.gov (United States)

    Qi, Yi; Sykes, Gary

    2016-01-01

    This report describes and provides research and scholarly support for a core practice of teaching--eliciting student thinking (EST)--that is the target for a performance assessment contributing one component of the "ETS"® National Observational Teaching Examination (NOTE) assessment series. The purpose of this report is to review the…

  6. If a Marketer Teaches Ethics, Is There Still a Sound? The Interdisciplinary Case

    Science.gov (United States)

    Murrow, Jim

    2006-01-01

    When a marketer teaches general ethics courses, widespread ontological shock can result on campus. A case for positive paradigm expansion of all involved persons in an interdisciplinary environment is made. Suggestions for specific interdisciplinary opportunities and applications are provided. A call for interdisciplinary efforts is made and…

  7. Teaching ERP Systems: A Multi-Perspective View on the ERP System Market

    Science.gov (United States)

    Winkelmann, Axel; Leyh, Christian

    2010-01-01

    In order to increase the diversity in IS education, we discuss an approach for teaching medium-sized ERP systems in university courses. Many of today's IS curricula are biased toward a few large ERP packages. Nevertheless, these ERP systems are only a part of the ERP market. Therefore, this paper describes a course outline for an additional course…

  8. A Pedagogic Cycle for EFL Note-Taking

    Science.gov (United States)

    Siegel, Joseph

    2016-01-01

    More attention has been given to note-taking in EFL classrooms in recent years, probably due to growing numbers of EFL students who attend lectures given in English and the importance of note-taking during language proficiency tests. While textbooks and materials for note-taking practice are readily available, classroom techniques for teaching EFL…

  9. Modeling and Explaining Content: Definition, Research Support, and Measurement of the "ETS"® National Observational Teaching Examination (NOTE) Assessment Series. Research Memorandum No. RM-16-07

    Science.gov (United States)

    Stickler, Leslie; Sykes, Gary

    2016-01-01

    This report reviews the scholarly and research evidence supporting the construct labeled modeling and explaining content (MEC), which is measured via a performance assessment in the "ETS"® National Observational Teaching Examination (NOTE) assessment series. This construct involves practices at the heart of teaching that deal with how…

  10. Leading a Classroom Discussion: Definition, Supportive Evidence, and Measurement of the "ETS"® National Observational Teaching Examination (NOTE) Assessment Series. Research Memorandum No. RM-16-09

    Science.gov (United States)

    Witherspoon, Margaret; Sykes, Gary; Bell, Courtney

    2016-01-01

    This paper provides a description and rationale for a performance assessment of a teaching practice--leading a classroom discussion (LCD)--included in the ETS® National Observational Teaching Examination (NOTE) assessment series. In this assessment, candidates interact with a small class of virtual students represented by avatars in a…

  11. 76 FR 18062 - U.S. Securities; Sale and Issue of Marketable Book-Entry Treasury Bills, Notes, and Bonds; Book...

    Science.gov (United States)

    2011-04-01

    ...; Sale and Issue of Marketable Book-Entry Treasury Bills, Notes, and Bonds; Book-Entry Treasury Bonds... longer be opened and transfers of securities from other book-entry systems will no longer be [email protected] . SUPPLEMENTARY INFORMATION: Legacy Treasury Direct [supreg] is a book- entry, non...

  12. Reference Guide for Teaching Selected Duty Areas from Business, Marketing and Management Occupations.

    Science.gov (United States)

    Rich, John H.

    This reference guide was designed to assist business, marketing, and management educators in locating textbook/instructional materials for use in teaching duty areas and task lists for grades 11-14. Duty areas and task lists are matched with selected textbook/instructional publications for the secretarial, general office clerk, and information…

  13. A Note on Market Power in an Emission Permits Market with Banking

    International Nuclear Information System (INIS)

    Liski, M.; Montero, J.P.

    2005-01-01

    In this paper, we investigate the effect of market power on equilibrium path of an emission permits market in which firms can bank current permits for use in later periods. In particular, we study the market equilibrium for a large (potentially dominant) firm and competitive fringe with rational expectations. We characterize the equilibrium solution for different permits allocations and discuss the large firms stock-holding constraints needed for credible market manipulation

  14. Graphics tablet technology in second year thermal engineering teaching

    Directory of Open Access Journals (Sweden)

    Antonio Carrillo Andrés

    2013-12-01

    Full Text Available Graphics tablet technology is well known in markets such as manufacturing, graphics arts and design but they have not yet found widespread acceptance for university teaching. A graphics tablet is an affordable and efficient teaching tool that combines the best features from traditional and new media. It allows developing a progressive, interactive lecture (as a traditional blackboard does. However, the tablet is more versatile, being able to integrate graphic material such as tables, graphs, colours, etc. In addition to that, lecture notes can be saved and posted on a course website. The objective of this paper is to show the usefulness of tablet technology in undergraduate engineering teaching by sharing experiences made using a graphics tablet for lecturing a second year Thermal Engineering course. Students’ feedback is definitely positive, though there are some caveats regarding technical and operative problems.

  15. Teaching Moments: Opening the Pipeline to Teaching Innovations

    Science.gov (United States)

    Tanner, John F.; Whalen, D. Joel

    2013-01-01

    This paper demonstrates a strategy to speed teaching innovation transfer between marketing educators. Nine teaching innovations presented at the Society for Marketing Advances 2012 Annual Conference are offered in a brief catalog form. The reader can also download support materials at www.salesleadershipcenter.com/research.html#mer-tm13/.…

  16. Teaching Business Ethics or Teaching Business Ethically?

    Science.gov (United States)

    Stablein, Ralph

    2003-01-01

    Notes that one of the most important contexts for ethical decision-making is the nature and operation of "contemporary capitalisms." Suggests that rather than issuing a call for teaching business ethics, the author emphasizes the need for more ethical business teaching. (SG)

  17. Developing and Teaching an Online MBA Marketing Research Class: Implications for Online Learning Effectiveness

    Science.gov (United States)

    Sun, Qin; Ganesh, Gopala

    2014-01-01

    The authors intend to describe the experience of developing and teaching an online marketing research class for master of business administration students. The class has been taught for four fall semesters. Each time, the class also completed an online survey, analyzed the resulting data, and wrote a detailed report for a real client. The course…

  18. The View of the Academy and the Job Market on Teaching Auditing

    Directory of Open Access Journals (Sweden)

    Jhonatan Hoff

    2017-03-01

    Full Text Available The objective of this study was to identify the perception of audit teaching according to the academy and the labor market, based on the evaluation of the importance professionals and teachers grant to the main conceptual and normative aspects of the audit area. In order to achieve the proposed objective, the perception of the teachers responsible for the audit discipline and the auditors working in the labor market was collected through a questionnaire structured in the form of a Likert scale. The research sample comprised all the federal and state universities that offer accounting courses and all the audit companies registered in the database of the Brazilian Securities Commission (CVM. The responses were treated using the non-parametric Mann-Whitney and Spearman’s correlation tests. The results show that, in approximately 75% of the topics raised in this study, the academy tends to correspond to the expectation the market holds about the importance given to such contents within the audit discipline. The main differences are related to Assurance Service, Audit of Non-Profit Entities, Audit of Governmental Agencies, Quality Control and Audit of Information Systems, which do not receive emphasis within the academy, according to the market perspective. The results presented here can be used for teachers to evaluate the disposition of the contents covered within the discipline, considering the relevance attributed by the market.

  19. Building a Market Simulation to Teach Business Process Analysis: Effects of Realism on Engaged Learning

    Science.gov (United States)

    Peng, Jacob; Abdullah, Ira

    2018-01-01

    The emphases of student involvement and meaningful engagement in the learner-centered education model have created a new paradigm in an effort to generate a more engaging learning environment. This study examines the success of using different simulation platforms in creating a market simulation to teach business processes in the accounting…

  20. Market Values Summary/December Market Review/Current Market Data

    International Nuclear Information System (INIS)

    Anon.

    1995-01-01

    A summary of financial data for the 1994 uranium market is provided. Price ranges for the restricted and unrestricted markets, conversion, and separative work are listed. Detailed transactions are listed for enrichment services, enriched uranium product, sales and loans, uranium supply and demand, conversion supply and demand, and separative work supply and demand. Previous 6-month and yearly values are noted. A table of market values expressed in selected currencies is also provided

  1. Note-taking Strategies and Academic Achievement

    OpenAIRE

    Haghverdi, Hamid; Biria, Reza; Karimi, Lotfollah

    2014-01-01

    The purpose of the present article is two fold. That is, revealing the significance, underlying theory and findings concerning note-taking in the literature related and exploring, through a survey study, the Iranian professors‘ and students‘ attitudes towards the effect of teaching note-taking strategies on the students‘ academic achievement. To this end, many previous studies were reviewed and we knew that many scholars, conducting empirical studies, surveys and interviews, have highlighted ...

  2. The STS-constructivist reform: some discordant notes | Nworgu ...

    African Journals Online (AJOL)

    It would appear that as many more voices join in the advocacy for STS constructivist Reform in science teaching/learning, more discordant notes are emitted. The purpose of the paper therefore, was to spotlight some of these discordant notes emitted in the course of the on-going reform advocacy. Specifically, three of such ...

  3. Gaz de France. Operation note; Gaz de France. Note d'operation

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    2003-07-01

    This note was published for the public at the occasion of the admission to Euronext's Eurolist of the existing shares that make the capital of Gaz de France company, the French gas utility. The note gives some informations about Gaz de France activity, and about its strategy of development in the European gas market. Then it describes the offer relative to the opening of Gaz de France capital. Some selected financial data and some precision about the risk factors and the management of the company complete the document. (J.S.)

  4. A note on strategic delegation : The market share case

    NARCIS (Netherlands)

    Jansen, Thijs; van Lier, Arie; van Witteloostuijn, Arjen

    We consider a two-stage market share delegation game with two competing firms. Each owner delegates the production decision to a manager. Each manager's remuneration is a weighted sum of profits and market share. The market share delegation game results in higher duopoly profits than the sales

  5. Teaching Cases in Management - Cordilheira de Santana

    Directory of Open Access Journals (Sweden)

    Astor Eugênio Hexsel

    2011-01-01

    Full Text Available The Cordilheira de Santana case, from now on referred to simply as Cordilheira, was conducted and reported with the main purpose of contributing to the understanding of the process of strategy formulation in the winery sector. It presents the case of a recently created small firm aiming to compete in the market by offering high quality based on reduced premium line products, with prices established in accordance. Even so, it has not achieved the expected results. The wine industry with its basis in the wineries of the extreme south of Brazil, which is the most productive sector in the whole country, is also discussed. The case study began in 2008, when Rosana, owner and director of the company, travelled from São Paulo to Porto Alegre and highly concerned that the expected results had not been achieved. Data included as a technical note on the wine industry provides information on the industry as a whole, enabling students to reconsider the firm´s positioning in the market. The teaching note that follows provides the professor with information that will allow him to explore several perspectives that will have to be faced by Rosana further. She may choose to strengthen the present strategy or to take it in a new direction.

  6. Teaching Furlow palatoplasty: the sticky note method.

    Science.gov (United States)

    Liu, Mona Mengyue; Kim, JeeHong; Jabbour, Noel

    2014-11-01

    The double-opposing Z-plasty (Furlow palatoplasty) procedure is a well-established method for palate repair in children. We propose a simple and easily accessible sticky note model to demonstrate the lengthening in palatal anatomy afforded by this technically challenging procedure. Our model involves creating a lengthened three-dimensional representation of the Z-plasty through making specified incisions and rearrangements of the palatal layers. The sticky note model was made a total of 20 times and length of the palate model pre and post Z-plasty was measured. The average length of the palate pre-procedure was 72 mm. The average length of the palate post procedure was 78.9 mm, showing an increase of 6.9 mm (9.6%). Our model provides an accurate and valuable educational tool that will aid in the visualization and understanding of the Furlow palatoplasty procedure. Copyright © 2014 Elsevier Ireland Ltd. All rights reserved.

  7. Uranium market enters slow summer period as enrichment market heats up

    International Nuclear Information System (INIS)

    Anon.

    1993-01-01

    Prices slipped in the restricted and unrestricted uranium markets. Prices in the restricted market remained above the $10-benchmark, with uranium trading in the relatively narrow range of $10.05 to $10.20 per lb U3O8. Meanwhile, NUKEM detected a lowering and widening of the range in the unrestricted market; $7.10 to $7.45 per lb U3O8 was the order of the day there. The other notable feature of recent price movements has been the aggressive competition in the US spot conversion market. Many analysts have noted favorable prices for UF6 relative to components in recent market activity. Summer doldrums appear to be setting in. May and a correspondingly small number of offers are outstanding as of the end of the month. Last month NUKEM inaugurated a spot conversion price range and asked for readers' views. Those expressing an opinion were unanimous; NUKEM will publish both its longstanding estimate of new contract prices as well as the spot range. Some noted the somewhat wide range of last month's spot conversion prices. In explanation, we note that this figure encompasses activity over the full month and in the US as well as the non-US markets. Thus, it resembles the spot SWU range

  8. Using the Stock Market to Teach Physics

    Science.gov (United States)

    Faux, David A.; Hearn, Stephen

    2004-11-01

    Students are interested in money. Personal finance is an important issue for most students, especially as they move into university education and take a greater control of their own finances. Many are also interested in stock markets and their ability to allow someone to make, and lose, large sums of money, with their interest fueled by the boom in technology-based stocks of 2000/2001 followed by their subsequent dramatic collapse and the publicizing of so-called "rogue-traders." There is also a much greater ownership of stocks by families following public offerings, stock-based savings products, and the ability to trade stocks online. Consequently, there has been a steady growth of finance and finance-related courses available within degree programs in response to the student demand, with many students motivated by the huge salaries commanded by those with a successful career in the financial sector. We report here details of a joint project between Charterhouse School and the University of Surrey designed to exploit the excitement of finance to teach elements of the high school (age 16-18) curriculum through modeling and simulation.

  9. Mission climate note n.7, November 2005; Mission climat note d'etude n. 7, novembre 2005

    Energy Technology Data Exchange (ETDEWEB)

    Dominicis, A. de

    2005-07-01

    The year 2005 was the year of the implementing of the CO{sub 2} quotas market and the implementing of the kyoto protocol after the ratification by Russia. This context confirmed the presence of a 'carbon finance' based on new financial products: the CO{sub 2} actives or carbon credits which materialize the emissions reductions and exist on the new markets. This note presents the main points of these markets: the purchase funds implementing, the investments and the purchase mechanisms management. (A.L.B.)

  10. Labor Market Size and Unemployment Duration: A Theoretical Note

    OpenAIRE

    Peter Schaeffer; Tesfa Gebremedhin

    2004-01-01

    When job prospects are uncertain, labor market size matters even when labor and jobs, respectively, are homogenous. The expected unemployment duration and its standard deviation may then differ systematically with labor market size.

  11. Auto Market

    Institute of Scientific and Technical Information of China (English)

    2001-01-01

    <正> Editor’s notes: As China’s WTO entry is drawing near, Chinese people are witnessing the marketing activities of foreign automakers in China: establishing new firms and promoting new vehicles, etc. In face of the enormous Chinese market, foreign automakers are busy in establishing their brand images, fostering consumption population in order to take more market shares in the future.

  12. 26 CFR 25.2512-4 - Valuation of notes.

    Science.gov (United States)

    2010-04-01

    ... 26 Internal Revenue 14 2010-04-01 2010-04-01 false Valuation of notes. 25.2512-4 Section 25.2512-4... GIFT TAX; GIFTS MADE AFTER DECEMBER 31, 1954 Transfers § 25.2512-4 Valuation of notes. The fair market... the property, if any, pledged or mortgaged as security is insufficient to satisfy it. ...

  13. Gaz de France. Operation note

    International Nuclear Information System (INIS)

    2003-01-01

    This note was published for the public at the occasion of the admission to Euronext's Eurolist of the existing shares that make the capital of Gaz de France company, the French gas utility. The note gives some informations about Gaz de France activity, and about its strategy of development in the European gas market. Then it describes the offer relative to the opening of Gaz de France capital. Some selected financial data and some precision about the risk factors and the management of the company complete the document. (J.S.)

  14. Mission climate note n.7, November 2005

    International Nuclear Information System (INIS)

    Dominicis, A. de

    2005-01-01

    The year 2005 was the year of the implementing of the CO 2 quotas market and the implementing of the kyoto protocol after the ratification by Russia. This context confirmed the presence of a 'carbon finance' based on new financial products: the CO 2 actives or carbon credits which materialize the emissions reductions and exist on the new markets. This note presents the main points of these markets: the purchase funds implementing, the investments and the purchase mechanisms management. (A.L.B.)

  15. Effect of field notes on confidence and perceived competence: survey of faculty and residents.

    Science.gov (United States)

    Laughlin, Tom; Brennan, Amy; Brailovsky, Carlos

    2012-06-01

    To evaluate the effectiveness of field notes in assessing teachers' confidence and perceived competence, and the effect of field notes on residents' perceptions of their development of competence. A faculty and resident survey completed 5 years after field notes were introduced into the program. Five Dalhousie University family medicine sites--Fredericton, Moncton, and Saint John in New Brunswick, and Halifax and Sydney in Nova Scotia. First- and second-year family medicine residents (as of May 2009) and core family medicine faculty. Residents' outcome measures included beliefs about the effects of field notes on performance, learning, reflection, clinical skills development, and feedback received. Faculty outcome measures included beliefs about the effect of field notes on guiding feedback, teaching, and reflection on clinical practice. Forty of 88 residents (45.5%) participated. Fifteen of 50 faculty (30.0%) participated, which only permitted a discussion of trends for faculty. Residents believed field note-directed feedback reinforced their performance (81.1%), helped them learn (67.6%), helped them reflect on practice and learning (66.7%), and focused the feedback they received, making it more useful (62.2%) (P note-directed feedback helped with clinical skills development (P notes helped to provide more focused (86.7%) and effective feedback (78.6%), improved teaching (75.0%), and encouraged reflection on their own clinical practice (73.3%). Most surveyed residents believed field note use improved the feedback they received and helped them to develop competence through improved performance, learning, reflection, and clinical skills development. The trends from faculty information suggested faculty believed field notes were an effective teaching, feedback, and reflection tool.

  16. Strategic Note-Taking for Middle-School Students with Learning Disabilities in Science Classes

    Science.gov (United States)

    Boyle, Joseph R.

    2010-01-01

    While today's teachers use a variety of teaching methods in middle-school science classes, lectures and note-taking still comprise a major portion of students' class time. To be successful in these classes, middle-school students need effective listening and note-taking skills. Students with learning disabilities (LD) are poor note-takers, which…

  17. Marketing Climate: New Considerations for Target Marketing in Graduate Student Enrollment Management

    Science.gov (United States)

    Kranzow, Jeannine; Hyland, Nancy

    2011-01-01

    Lewison and Hawes (1997) discuss target marketing strategies of differentiated, concentrated or orchestrated marketing in their article "Student Marketing Strategies for Universities." While the authors agree with some of the suggested strategies and reasons behind them, their perspective as faculty teaching in a graduate education program offers…

  18. A Note on Internationalisation, Internationalism and Language Teaching and Learning

    Science.gov (United States)

    Byram, Michael

    2012-01-01

    In the editorial of "The Language Learning Journal" of July 2011, readers' attention is drawn to the decline in language teaching and learning in British schools and universities, and to the attempt of the British Academy to promote language teaching against this decline. The British Academy paper makes seven recommendations of which the…

  19. From Classroom Teaching to Remote Teaching

    DEFF Research Database (Denmark)

    Borch, Ole; Helbo, Jan; Knudsen, Morten

    2000-01-01

    for teaching purpose on the Internet. It is also described how courses in the two different teaching environments can be maintained in one place. More professional teaching tools are available on the market, but the methods described in this paper are based on Luvit[1], an open low-cost web-based teaching tool...... and at the same time easy to learn and use by both developer and students. Two in-house project groups have tested the project work with success after a short learning period. 35 remote students under Open Education in Multimedia Industrial Information Technology (MII) are using the Luvit[1] tool and the methods...

  20. Defining teaching hospitals' GME strategy in response to new financial and market challenges.

    Science.gov (United States)

    Wray, J L; Sadowski, S M

    1998-04-01

    The authors present an overview of current graduate medical education (GME) issues, particularly the financial challenges to teaching hospitals resulting from the Balanced Budget and Tax Payer Relief Acts of 1997 and other recent market-driven factors. They describe in detail the nature of Medicare GME payments before and after the 1997 legislation, with specific examples, and explain the negative financial impact of the legislation and aspects of the legislation that are designed to alleviate that impact. Other factors influencing GME program size and composition are also discussed, including oversupplies or shortages of physicians, the concern that teaching hospitals are using public funds to train international medical graduates, changing training requirements, etc. The authors also describe a recent consulting assignment during which they assisted a major teaching hospital to develop a GME strategy that was responsive to the organization's mission and patients and that took into account future GME financing challenges. Detailed explanations are given of how the consultants analyzed the hospital's GME programs and finances, developed and ranked key institution-specific program criteria (strategic, organizational and operational, and financial), and, in consultation with all key stakeholders, formulated a GME strategy specific to the institution's needs. The authors conclude by cautioning that each institution's GME strategy will be different, but that it is important for institutions to develop such strategies to better face future challenges.

  1. What I've Learned about Discipline from Puppies and Preschoolers. Teaching Strategies.

    Science.gov (United States)

    Heath, M. Pearl

    1997-01-01

    Notes the similarities in dealing with puppies and toddlers in terms of teaching correct behavior; age, temperament, and personality; and reasons behind misbehavior. Explores developing a plan for teaching social behavior, establishing a teaching style, and setting standards. Notes that parents and teachers need to look at their personal teaching…

  2. Building the Technology Toolkit of Marketing Students: The Emerging Technologies in Marketing Initiative

    Science.gov (United States)

    Miller, Fred L.; Mangold, W. Glynn; Roach, Joy; Holmes, Terry

    2013-01-01

    New information technologies are transforming marketing practice, leading to calls for marketing academics to focus their research and teaching more tightly on areas relevant to practitioners. Developments in e-commerce, business geographic information systems (GIS), and social media offer powerful marketing tools to nontechnical users. This paper…

  3. Teaching Note--Teaching Intersectionality: Transforming Cultural Competence Content in Social Work Education

    Science.gov (United States)

    Robinson, Michael Allen; Cross-Denny, Bronwyn; Lee, Karen Kyeunghae; Werkmeister Rozas, Lisa Marie; Yamada, Ann-Marie

    2016-01-01

    Intersectionality has been gaining momentum among social workers as a framework to allow a fuller understanding of the complexity of diverse social identities and the impact of social structures on power, privilege, and oppression. However, the application of intersectionality to teaching in social work education has been relatively absent in the…

  4. Teaching Speech Acts

    Directory of Open Access Journals (Sweden)

    Teaching Speech Acts

    2007-01-01

    Full Text Available In this paper I argue that pragmatic ability must become part of what we teach in the classroom if we are to realize the goals of communicative competence for our students. I review the research on pragmatics, especially those articles that point to the effectiveness of teaching pragmatics in an explicit manner, and those that posit methods for teaching. I also note two areas of scholarship that address classroom needs—the use of authentic data and appropriate assessment tools. The essay concludes with a summary of my own experience teaching speech acts in an advanced-level Portuguese class.

  5. Traditional Market Accounting: Management or Financial Accounting?

    OpenAIRE

    Wiyarni, Wiyarni

    2017-01-01

    The purpose of this study is to explore the area of accounting in traditional market. There are two areas of accounting: management and financial accounting. Some of traditional market traders have prepared financial notes, whereas some of them do not. Their financial notes usually consist of receivables, payables, customer orders, inventories, sales and cost price, and salary expenses. The purpose of these financial notes is usually for decision making. It is very rare for the traditional ma...

  6. 78 FR 28837 - Myotis Power Marketing LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

    Science.gov (United States)

    2013-05-16

    ... Marketing LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for Blanket... Marketing LLC's application for market-based rate authority, with an accompanying rate schedule, noting that... interventions in lieu of paper, using the FERC Online links at http://www.ferc.gov . To facilitate electronic...

  7. 77 FR 53197 - Raven Power Marketing LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

    Science.gov (United States)

    2012-08-31

    ... Marketing LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for Blanket... Marketing LLC's application for market-based rate authority, with an accompanying rate schedule, noting that... interventions in lieu of paper, using the FERC Online links at http://www.ferc.gov . To facilitate electronic...

  8. 78 FR 20910 - Hess Energy Marketing, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

    Science.gov (United States)

    2013-04-08

    ... Marketing, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for Blanket... Marketing, LLC's application for market-based rate authority, with an accompanying rate schedule, noting... interventions in lieu of paper, using the FERC Online links at http://www.ferc.gov . To facilitate electronic...

  9. Considering the Marketing of Higher Education: The Role of Student Learning Gain as a Potential Indicator of Teaching Quality

    Science.gov (United States)

    Polkinghorne, Martyn; Roushan, Gelareh; Taylor, Julia

    2017-01-01

    The marketization of higher education has ensured that students have become consumers. As a result, students are demanding increased levels of information regarding potential university courses so that they can make informed decisions regarding how best to invest their money, time and opportunity. A comparison of the teaching quality delivered on…

  10. Marketing: A Definition for Community Colleges.

    Science.gov (United States)

    Kotler, Philip; Goldgehn, Leslie A.

    1981-01-01

    Defines marketing and discusses the eight steps of the marketing process. Emphasizes the necessity of having one individual or committee responsible for coordinating marketing functions. Notes that marketing's success depends on its acceptance by all levels of the institution. Lists the benefits of implementing marketing in a community college.…

  11. Role Playing Games no Ensino do Marketing: uma experiência com RPG Didático. Role Playing Games in the teaching of Marketing: an experience with teaching RPG

    Directory of Open Access Journals (Sweden)

    Aragão, Rodrigo Moura Lima de

    2009-05-01

    Full Text Available Este relato apresenta e discute o uso dos Role Playing Games (RPGs no ensino do Marketing, especificamente, em disciplinas ministradas nos cursos de Administração e de Hotelaria da Escola Técnica Estadual Albert Einstein – Casa Verde, São Paulo (estado de São Paulo –, no segundo semestre de 2005. Primeiro, discorre sobre o RPG didático, alternativa constituída a partir dos RPGs tradicionais e dos livros-jogos, a qual, combinando características de ambos, mostrou-se adequada para a sala de aula. Em seguida, sua aplicação é exemplificada por meio de duas aventuras: Decisões de Produto no Planeta Mercadológico e Os Quatro Pergaminhos e o Segredo do Marketing Mix. A primeira, aplicada na turma de Administração, teve como objetivo simular práticas do Marketing; a segunda, percorrida pelos discentes de Hotelaria, buscou transmitir e fixar conceitos da disciplina. O RPG didático proporcionou a realização da simulação de tomadas de decisão referentes ao desenvolvimento de um novo produto e promoveu um contato no lúdico com os componentes do composto de Marketing. Além disso, o seu uso foi bem recebido pelos alunos, como apontaram os resultados de uma pesquisa feita no término do semestre: mais de 80% dos discentes de Administração e de Hotelaria considerou ótimo o emprego do RPG na sala de aula.This paper presents and discusses the use of Role Playing Games (RPG’s on Marketing teaching, particularly, on Marketing disciplines which were given in Management and Hospitality courses at Escola Técnica Estadual (ETE Albert Einstein – situated in Casa Verde, São Paulo city (São Paulo state –, during the second semester of 2005. First, it talks about the educational RPG, an alternative that derives from traditional RPG and from game-books, that has proved to be appropriate for class uses. After this, the paper exemplifies its application through two adventures: Decisões de Produto no Planeta Mercadológico and Os Quatro

  12. Youth in Transition: Some Notes on Teaching English.

    Science.gov (United States)

    Silva, Dolores

    To bring the junior high school student to an awareness of himself as a unique personality constantly undergoing further definition, this presentation of organizing principles for English teaching focuses upon two primary aspects of man: his role as organizer and formulator and his role as communicator. It provides problem-solving activities…

  13. Forensic Marketing: The Use of the Historical Method in a Capstone Marketing Course

    Science.gov (United States)

    Bussiere, Dave

    2005-01-01

    Case studies have long been used in marketing programs as a way to provide real-world context to business issues and to structure analysis and decision making. In a similar fashion, advocates of the teaching of business/marketing history believe that it provides a contextual background for the marketing student. This article first demonstrates…

  14. Facilitating Collaboration in Lecture-Based Learning through Shared Notes Using Wireless Technologies

    Science.gov (United States)

    Valtonen, T.; Havu-Nuutinen, S.; Dillon, P.; Vesisenaho, M.

    2011-01-01

    This paper reports a case study for developing lecture teaching in higher education by connecting simultaneously the benefits of face-to-face teaching and social software for capturing and sharing students' lecture notes. The study was conducted with 12 university students taking a degree course on pre-primary education. Data were collected on (1)…

  15. Alberta's electricity forwards market

    International Nuclear Information System (INIS)

    Andrews, D.

    2002-01-01

    This paper outlined how the province of Alberta is starting over with a wholesale electricity market. Wholesalers have retreated back to the real-time market. The Watt-Ex standard market design position paper, issued in October 2002, examines wholesale market issues. The author notes that the biggest constraint to competitive electricity market is the reliance on real-time markets to price a good portion of transactions. Doing so, creates extreme price volatility and ineffective price signals because demand and supply have only a limited ability to respond to prices

  16. Stalked by the Market: Market Populism as Curriculum.

    Science.gov (United States)

    Roberston, Heather-Jane

    2003-01-01

    Questions value of high school curriculum unit titled "Investing in Your Future," designed by Canadian investment industry to teach students about the stock market and how to invest in it. (Contains 21 references.) (PKP)

  17. Planning and Implementing Shared Teaching: An MBA Team-Teaching Case Study

    Science.gov (United States)

    Helms, Marilyn M.; Alvis, John M.; Willis, Marilyn

    2005-01-01

    Team teaching is a popular trend in business education. In an attempt to integrate seemingly disparate functional disciplines, a number of business programs have combined courses. Regardless of the courses combined (marketing and finance, management and accounting, economics and strategy, or production and cost accounting), the teaching pedagogy…

  18. Note about socio-economic calculations

    DEFF Research Database (Denmark)

    Landex, Alex; Andersen, Jonas Lohmann Elkjær; Salling, Kim Bang

    2006-01-01

    these effects must be described qualitatively. This note describes the socio-economic evaluation based on market prices and not factor prices which has been the tradition in Denmark till now. This is due to the recommendation from the Ministry of Transport to start using calculations based on market prices...... alternative. In socio-economic evaluations it is intended to describe the effects in economic terms whenever possible (”+” is used when it is positive for the society, and ”–” when it is negative for the society). However, not all the effects for the society can be described in economic terms, and instead...

  19. A note on forward contracts in leader-follower games

    OpenAIRE

    Monica Bonacina; Anna Creti

    2010-01-01

    This note shows that the pro-competitive effect of pre-commitments is robust to Stackelberg-like market structures. Although our results are in line with Allaz and Vila (1993), the two equilibria differ substantially. Sequential interactions foster a monopolization of the contract market and a redistribution of market shares - and hence of profits - towards the follower. Offsetting strategies in the sense of Bain (1949a) can then occur. The use of forward sales to exclude the rival in the out...

  20. Efficiency of Teaching Based on the Comparison of Textbooks

    Directory of Open Access Journals (Sweden)

    Kmecová Iveta

    2018-04-01

    Full Text Available Introduction: The paper’s introduction contains a set of notes concerning high-quality preparation of pupils and students and doing best to achieve adequate efficiency related to the educational process, where pupils’ or students’ personality development and activation together with their key-competence and self-cultivation development, as well as preparation for the labour market, successful versatility plays a role of great importance. The pupils’ or the students’ capability to work with information included in the natural language test is considered to be of a great importance for their further professional or private life. Therefore, any school is responsible for the quality of education and teachers should work with adequate and up-to-date, high quality teaching and learning aids.

  1. Activating Teaching for Quality Learning

    DEFF Research Database (Denmark)

    Zhurbenko, Vitaliy

    2013-01-01

    Activating teaching is an educational concept which is based on active participation of students in the study process. It is becoming an alternative to more typical approach where the teacher will just lecture and the students will take notes. The study described in this paper considers student...... activating teaching methods focusing on those based on knowledge dissemination. The practical aspects of the implemented teaching method are considered, and employed assessment methods and tools are discussed....

  2. Stock Market Project.

    Science.gov (United States)

    Distel, Brenda D.

    This project is designed to teach students the process of buying stocks and to tracking their investments over the course of a semester. The goals of the course are to teach students about the relationships between conditions in the economy and the stock market; to predict the effect of an economic event on a specific stock or industry; to relate…

  3. Teaching Pragmatic Competence: A Journey from Teaching Cultural Facts to Teaching Cultural Awareness

    Science.gov (United States)

    Lenchuk, Iryna; Ahmed, Amer

    2013-01-01

    Pragmatic competence is one of the essential competences taught in the second language classroom. The Canadian Language Benchmarks (CCLB, 2012a), the standard document referred to in any federally funded program of ESL teaching in Canada, acknowledges the importance of this competence, yet at the same time notes the limited resources available to…

  4. Product Market Integration, Comparative Advantages and Labour Market Performance

    DEFF Research Database (Denmark)

    Andersen, Torben M.; Rose Skaksen, Jan

    2004-01-01

    of the specialization gains are similar to anincrease in labour productivity, whereas the labour market reform effectis similar to an increase in the degree of competition in the labourmarket. Wages, employment and welfare increase as a result of furtherproduct market integration. It is interesting to note......In this paper, we set up a two-country general equilibrium modelwhere trade unions have wage bargaining power. We show that adecrease in trade distortions inducing further product market integrationgives rise to specialization gains as well as a labour market reformeffect. The implications...... that the labourmarket reform effect of product market integration is achieved despitean increase in the wage level.JEL Classification: F15, J30, J50.Keywords: Trade frictions, wage formation, employment, welfaregains....

  5. Investigating Teaching Leadership in the Capstone Marketing Course

    Science.gov (United States)

    Facca-Miess, Tina M.

    2015-01-01

    Marketing graduates are ultimately expected to perform in managerial roles, yet limited course work is devoted to leadership training for marketing management. In the capstone marketing course, group projects with partner organizations can serve as an opportunity for student leadership development. Marketing students working in groups on…

  6. Export Odyssey: An Exposition and Analytical Review of Literature Concerning an Undergraduate Student Project in International Marketing on Key Teaching-Learning Dimensions.

    Science.gov (United States)

    Williamson, Nicholas C.

    2001-01-01

    Describes Export Odyssey (EO), a structured, Internet-intensive, team-based undergraduate student project in international marketing. Presents an analytical review of articles in the literature that relate to three key teaching-learning dimensions of student projects (experiential versus non-experiential active learning, team-based versus…

  7. Maternal note-taking and infant care: a pilot randomised controlled trial.

    Science.gov (United States)

    Kistin, Caroline J; Barrero-Castillero, Alejandra; Lewis, Sheilajane; Hoch, Rachel; Philipp, Barbara L; Bauchner, Howard; Wang, C Jason

    2012-10-01

    A pilot randomised controlled trial was conducted with postpartum mothers to assess the feasibility and impact of note-taking during newborn teaching. Controls received standard teaching; the intervention group received pen and paper to take notes. Subjects were called 2 days post-discharge to assess infant sleep position, breastfeeding, car seat use, satisfaction and information recall. 126 mothers were randomised. There was a consistent trend that intervention subjects were more likely to report infant supine sleep position (88% vs 78%, relative risks (RR) 1.13; 95% CI 0.95 to 1.34), breastfeeding (96% vs 86%, RR 1.11; 95% CI 0.99 to 1.25) and correct car seat use (98% vs 87%, RR 1.12; 95% CI 1.00 to 1.25). Satisfaction and information recall did not differ. Among first-time mothers, intervention subjects were significantly more likely to report infant supine sleep position (95% vs 65%, RR 1.46; 95% CI 1.06 to 2.00). Maternal note-taking is feasible and potentially efficacious in promoting desirable infant care.

  8. TECHNICAL DESIGN NOTE: Picosecond resolution programmable delay line

    Science.gov (United States)

    Suchenek, Mariusz

    2009-11-01

    The note presents implementation of a programmable delay line for digital signals. The tested circuit has a subnanosecond delay range programmable with a resolution of picoseconds. Implementation of the circuit was based on low-cost components, easily available on the market.

  9. An Analysis of the Relationship of Teaching Methodology and the Students' Level of Cognition with Student Achievement in Principles of Marketing.

    Science.gov (United States)

    Hallgren, Kenneth Glenn

    A study investigated the relationship of students' cognitive level of development and teaching methodology with student achievement. The sample was composed of 79 students in two sections of the introductory marketing course at the University of Northern Colorado. The control group was taught by a lecture strategy, and the experimental group by a…

  10. The Impact of Structured Note Taking Strategies on Math Achievement of Middle School Students

    Science.gov (United States)

    Wilkinson, Gregory Ashley

    2012-01-01

    Student math achievement continues to be a national, state, and local concern. Research suggests that note taking can improve academic achievement, but current research has failed to report how low achievers might benefit from using note taking during math classes. The purpose of this study was to determine if teaching students structured note…

  11. Capacity for teaching climate change adaptation in the university ...

    African Journals Online (AJOL)

    The teaching materials employed included textbooks (83.3%), journal (78.3%), conference proceedings (66.7%), articles on Climate Change and agricultural adaptation (80.8%) and lectures/teaching notes (44.2%). The major teaching methods used to communicate climate change concepts were lecture (63.3%) and field ...

  12. Teaching Note: When a "Feminist Approach" Is Too Narrow

    Science.gov (United States)

    Bondestam, Fredrik

    2011-01-01

    For feminist literary critics and teachers writing about and teaching literature "after feminism," the path is potentially treacherous. Feminist literary criticism, if it is applied too narrowly and used to reject complex literary texts that do not uphold an imagined feminist standard of "positive images" of women, can end up undermining other…

  13. Resources for Teaching Linear Algebra. MAA Notes Volume 42.

    Science.gov (United States)

    Carlson, David, Ed.; And Others

    This book takes the position that the teaching of elementary linear algebra can be made more effective by emphasizing applications, exposition, and pedagogy. It includes the recommendations of the Linear Algebra Curriculum Study Group with their core syllabus for the first course, and the thoughts of mathematics faculty who have taught linear…

  14. Entrepreneurial Marketing

    OpenAIRE

    Gruber, Marc

    2004-01-01

    Entrepreneurship is one of the youngest disciplines in the area of business administration. Hence, there is a special need for literature that can be used in teaching and that can serve as a basis for research. This article reviews five textbooks and three research-oriented books on entrepreneurial marketing, which is regarded as one of the key areas of entrepreneurship. As the review shows, there is no textbook that covers all relevant aspects of entrepreneurial marketing in sufficient bread...

  15. Operation Valuation: Teaching Pricing Concepts in an Experiential Environment

    Science.gov (United States)

    Mills, Adam J.; Treen, Emily

    2016-01-01

    Although marketing education has seen a dramatic shift toward hands-on, experiential learning in recent years, the teaching of pricing has fallen behind complementary elements of the marketing mix in pedagogical execution. Although the teaching of pricing has shifted focus from economic-based models to value-based pricing in theory, available…

  16. Energy and greenhouse effect. Twelve short notes

    International Nuclear Information System (INIS)

    Prevot, Henri

    2013-12-01

    The author proposes twelve brief notes aimed at discussing the reduction of fossil energy consumption in order to reduce CO 2 emissions and to improve the French energy supply security, without any useless expense. These notes address the reason for energy savings, the cost and price of a CO 2 ton, the issue of thermal regulation for buildings (it's not in compliance with the law, and results in higher expenses and increased CO 2 emissions), the introduction of a carbon tax to incite investments for energy saving, the status and health of the CO 2 European market, the support of actions aimed at reducing fossil energy consumption, the fact that bio-heat is ten times more efficient than bio-fuel and that therefore car holders should finance bio-heat, the development of hybrid uses of energy to avoid the difficulty of energy storage, the reduction of CO 2 emissions at low cost (by consuming as much renewable energy as nuclear energy but without wind or photovoltaic energy), the cost of less CO 2 , less fossil energy and less nuclear, and the interest of France to act on its own to reduce CO 2 emissions. The author proposes a brief synthesis of these notes and some proposals regarding thermal regulation for buildings, taxes, the European CO 2 market, the forest biomass, electricity production, and the European and word dimensions of these issues

  17. Crafting an Approach to Online Teaching

    Science.gov (United States)

    Meyer, Paul

    2013-01-01

    Online teaching is in its adolescence and needs to mature in order to overcome some of its growing pains to reach its potential in the field of education. Reflecting upon the author's first three years teaching online, he notes practices and commitments that could help instructors better participate in and facilitate lifelong learning for…

  18. NOTE FOR EDITOR: Using of Marketing Communication for Distance Education Institutions

    OpenAIRE

    YILMAZ, R. Ayhan

    2005-01-01

    Because of increased competition for scarce resources, marketing has become an important activity of many nonprofit organizations. Higher education institutions, as one of these nonprofit organizations, provide us with excellent examples of this trend (Hayes, 1991). The marketing of higher education has received a tremendous amount of emphasis and attention.

  19. Design and Implementation of an Interdisciplinary Marketing/Management Course on Technology and Innovation Management

    Science.gov (United States)

    Athaide, Gerard A.; Desai, Harsha B.

    2005-01-01

    Given increasing industry demand for integrative learning, marketing curricula need to emphasize interdisciplinary approaches to teaching. Although team teaching is a useful method for achieving cross-functional integration, there are very few frameworks for effectively implementing team teaching. Consequently, marketing educators seeking to offer…

  20. A Decade of Scholarship in Marketing Education

    Science.gov (United States)

    Abernethy, Avery M.; Padgett, Daniel

    2011-01-01

    The teaching environment in business schools has changed dramatically over the last decade. But the last comprehensive review of the scholarship of teaching was conducted more than a decade ago. Where and from whom do the best practices for teaching originate today? To answer this question, the authors examine marketing education scholarship…

  1. Women's Entry into Teaching: Myths and Realities.

    Science.gov (United States)

    Russell, Dorothy S.

    1979-01-01

    The author reviews the entry of women into the teaching profession in nineteenth-century America, noting that, while the primary motivation for encouraging women to teach was that they could be paid less than men, this economic justification was obscured by sentimental pronouncements about women's superior moral and nurturant power. (SJL)

  2. Marketing, the For-Profit Way

    Science.gov (United States)

    Blumenstyk, Goldie

    2006-01-01

    This paper discusses a new marketing strategy that could yield new revenue opportunities. Internet-based marketing is not for the faint of heart. Even colleges that embrace the strategies note that they are rife with complications. Nonprofit colleges increasingly rely on Internet advertising to recruit students, and the phenomenon has caught the…

  3. Reflective Teaching via a Problem Exploration--Teaching Adaptations--Resolution Cycle: A Mixed Methods Study of Preservice Teachers' Reflective Notes

    Science.gov (United States)

    Hayden, H. Emily; Chiu, Ming Ming

    2015-01-01

    We explore development of elementary preservice teachers' reflective practices as they solved problems encountered while teaching in a reading clinic. Written reflections (N = 175) were collected across 8 weeks from 23 preservice teachers and analyzed to investigate relationships among problem exploration, teaching adaptations, and problem…

  4. A review of the deregulated power market since market opening

    International Nuclear Information System (INIS)

    Runge, C.

    2003-01-01

    The Alberta electrical industry structure was discussed along with the market opportunities and historic market data pertaining to Alberta. The Alberta electrical industry is responsible for 20,000 kilometres of transmission lines, connections with British Columbia and Saskatchewan, operates in excess of 90 generating units, with 200 Power Pool participants. The Alberta electricity generation breakdown was provided (coal, gas, hydro), and a look at the projected growth in installed capacity provided. General information concerning the Power Pool of Alberta was presented. In discussing market opportunities, the author began by looking at the evolution of the Alberta market, noting that the Pool commenced operations in 1996. A discussion followed on real time spot market, direct sales, contract for differences (CfD), and other market opportunities. The last part of the presentation dealt with historical market data. The Alberta annual Pool price from 1996 to 2002 was presented, along with daily pool price 1996-2002. The factors affecting Pool price are: other markets, input costs, supply-demand balance, and other market elements. Alberta imports and exports were discussed, followed by a look at forward trading activity. Market evolution was addressed, including considerations in next phase of Alberta market. figs

  5. Market overview: Volume and prices remain low

    International Nuclear Information System (INIS)

    Anon.

    1997-01-01

    A summary of financial data for the uranium spot market in February 1997 is provided. Price ranges for the restricted and unrestricted markets, conversion, and separative work are listed, and total market volume and new contracts are noted. Transactions made are briefly described. Deals made and pending in the spot concentrates, medium and long-term, conversion, and markets are listed for U.S. and non-U.S. buyers

  6. Essays on local housing and real estate brokerage markets.:Essays on local housing and real estate brokerage markets.

    OpenAIRE

    Helgers, Roel

    2016-01-01

    As noted by the late housing economist John Quigley (1979), housing markets are characterized by a peculiar combination of features, such as durability, spatial fixity and multidimensional heterogeneity. The combination of these features differentiate it from other product markets and it has been shown that they have a non-negligible impact upon market outcomes in housing and real estate brokerage markets. The inherent spatial fixation and the multidimensional heterogeneity of housing units, ...

  7. Market potential and market hindrances for thermal solar energy; Marktpotentiale und Markthindernisse fuer die thermische Solarenergie

    Energy Technology Data Exchange (ETDEWEB)

    Gerheuser, F. W.

    2002-10-15

    This comprehensive report for the Swiss Federal Office of Energy (SFOE) discusses the market potential and market hindrances for thermal solar energy systems. The author notes that solar systems for heating domestic hot water have a considerable market potential, especially for single-family homes. Such installations are discussed in detail, whereby not only technicalities but also market image and the latent potential for such systems are discussed. The results of surveys made are presented and discussed. The lower potential for installations on apartment blocks is also mentioned.

  8. The Development of Teaching and Learning Innovation by Using Instructional Media for Enhancement of Learning Achievement towards Tourism Product Knowledge in Tourism Marketing Class

    Directory of Open Access Journals (Sweden)

    Somnuek Pariwat

    2014-01-01

    Full Text Available This study aimed to investigate (1 analyzed perspectives of the traditional teaching and the instructional media teaching to improve the tourism product knowledge in the tourism marketing class, (2 satisfaction levels, among second-year students majoring in tourism program, towards the instructional media teaching, and (3 comparative learning achievement of the students in the class. Survey questionnaires, pretest and post-test, and instructional media were applied for data collection. Furthermore, descriptive analysis and statistics such as Average, Standard Deviation, and Paired T-Test were employed of data analysis. The findings revealed that the traditional teaching employed lesser time and it was uncomplicated when applying for a class with a large number of students and several knowledge sources. However, the students played unimportant role and felt uninterested towards the lesson if the teachers were unskillful. The traditional teaching could not meet the needs and individual differences of the students while the instructional media could better develop their learning quality and their participation in learning and cognitive processes. The students’ satisfaction towards the instructional media teaching was presented in the high level. Additionally, the students learning with instructional media performed the higher average test points than those learning with the traditional teaching.

  9. Trouble Spots in Online Direct-to-Consumer Prescription Drug Promotion: Teaching Drug Marketers How to Inform Better or Spin Better? Comment on "Trouble Spots in Online Direct-to-Consumer Prescription Drug Promotion: A Content Analysis of FDA Warning Letters".

    Science.gov (United States)

    Doran, Evan

    2016-02-21

    Hyosun Kim's report "Trouble Spots in Online Direct to Consumer Prescription Drug Promotion: A content Analysis of FDA Warning Letters" aims to teach marketers how to avoid breaching current Food and Drug Administration (FDA) guidelines in their online drug promotion. While Kim hopes to minimise the potential for online promotion to misinform consumers and the study is carefully conducted, teaching drug marketers how to avoid the common mistakes in online drug promotion is more likely to make marketers more adept at spinning information than appropriately balancing it. © 2016 by Kerman University of Medical Sciences.

  10. Educating graduates for marketing in SMEs: an update for the traditional marketing curriculum

    OpenAIRE

    Cheng, R; Lourenço, F; Resnick, S

    2016-01-01

    Purpose – Despite rising graduate unemployment in the UK, there are insufficient numbers of graduates employed in small and medium sized enterprises (SMEs). The literature suggests that a teaching emphasis on large organisational business models in Higher Education Institutions (HEI), particularly in the teaching of marketing theory, renders the SME sector unattractive to graduate employment and conversely, it is perceived that graduates lack additional ‘soft skills’ vital for SME development...

  11. Improving Marketing Students' Writing Skills Using a One-Page Paper

    Science.gov (United States)

    Wright, Newell D.; Larsen, Val

    2016-01-01

    Employers of marketing graduates view good writing as a core marketing skill, but many marketing students are weak writers. The improvement of student writing should therefore be an important objective in a well-designed marketing curriculum. One-page papers combine the effective teaching of marketing concepts with writing instruction while…

  12. Mission Climate study note n.8, april 2006; Mission climat note d'etude n. 8, avril 2006

    Energy Technology Data Exchange (ETDEWEB)

    Dufour, C.; Leseur, A

    2006-07-01

    In order to reduce the emissions, in the framework of the Kyoto protocol, the European Union implemented a market of CO{sub 2} emission quotas, which began in January 2005. The study of the first National Plans of quotas allocation in Europe shows the necessity of the homogenization some allocation rules. This note presents in a first part the evaluation one year after the beginning of the market, in a second part the geographical and sectoral repartition of the quotas, in a third part the allocation methods and the main principles applied differently in function of the countries. The last part is devoted to the transition between the phase I and phase II and the banking. (A.L.B.)

  13. The Stock Market: Risk vs. Uncertainty.

    Science.gov (United States)

    Griffitts, Dawn

    2002-01-01

    This economics education publication focuses on the U.S. stock market and the risk and uncertainty that an individual faces when investing in the market. The material explains that risk and uncertainty relate to the same underlying concept randomness. It defines and discusses both concepts and notes that although risk is quantifiable, uncertainty…

  14. Marketing Science And Practice At The University Of Economics – Varna

    OpenAIRE

    Yulia Uzunova

    2010-01-01

    The article offers an assessment of the effect of the attitude towards The article is dedicated to 90 – th anniversary of the establishment of University of Economics – Varna and reflects the evolutionary development and results of research and teaching in the area of marketing. The analysis is based on specific studies of materials from editions that are of significance to marketing. There is given evidence of the teaching of marketing theory and practice for the period 1975 - 2010, irrespec...

  15. Trouble Spots in Online Direct-to-Consumer Prescription Drug Promotion: Teaching Drug Marketers How to Inform Better or Spin Better?; Comment on “Trouble Spots in Online Direct-to-Consumer Prescription Drug Promotion: A Content Analysis of FDA Warning Letters”

    Directory of Open Access Journals (Sweden)

    Evan Doran

    2016-05-01

    Full Text Available Hyosun Kim’s report “Trouble Spots in Online Direct to Consumer Prescription Drug Promotion: A content Analysis of FDA Warning Letters”aims to teach marketers how to avoid breaching current Food and Drug Administration (FDA guidelines in their online drug promotion. While Kim hopes to minimise the potential for online promotion to misinform consumers and the study is carefully conducted, teaching drug marketers how to avoid the common mistakes in online drug promotion is more likely to make marketers more adept at spinning information than appropriately balancing it.

  16. Targeting the Kids: Insights into the Practice of Marketing Research.

    Science.gov (United States)

    Bezaire, Kimberley

    1999-01-01

    Focuses on business and market research as areas that increasingly affect students and education. Notes that the children's market is big business; that the potential for marketing a wide range of children's products is increasing; and that the types of research being conducted by marketing firms include using schools. (DLH)

  17. Presence and Absence: Looking for Teaching and Teaching ...

    African Journals Online (AJOL)

    We compare these choices with those made about portraying other aspects of the university's self-described mission on the website as a proxy for the valuing of teaching. We recognise that marketing spaces cannot be seen to equate to the commitment of institutions, departments or individual academics, but our concern in

  18. A review of teaching skills development programmes for medical students.

    Science.gov (United States)

    Marton, Gregory E; McCullough, Brendan; Ramnanan, Christopher J

    2015-02-01

    The CanMEDS role of Scholar requires that medical trainees develop their skills as medical educators. The development of teaching skills in undergraduate medical students is therefore desirable, especially in view of the teaching obligations in residency programmes. The goal of this review was to identify the characteristics and outcomes of programmes designed to develop the teaching skills of undergraduate medical students. The authors searched medical literature databases using combinations of the search terms 'medical student', 'teacher', 'teaching skills', 'peer teaching', 'near-peer teaching' and 'student as teacher'. Twenty papers fit the predetermined search criteria, which included original characterisations of specific programmes involving undergraduate medical students. Three types of initiative were identified in the reviewed articles: peer teaching programmes; teaching workshops, and community outreach programmes. The majority of study participants were students in Years 3 and 4. Subjective self-evaluation by participants using Likert scale-based surveys was by far the most commonly used method of measuring project outcomes. Objective, quantitative teaching-related outcomes were rarely noted in the reports reviewed. Self-perceived improvements in teaching skills were noted by participants in most of the reports. Other perceived benefits included increases in organisational skills, knowledge and confidence in giving feedback. Although several types of programmes have been shown to subjectively improve the teaching skills of undergraduate medical students, characterisation of the objective outcomes of these initiatives is lacking and requires further study. © 2015 John Wiley & Sons Ltd.

  19. Electricity markets theories and applications

    CERN Document Server

    Lin, Jeremy

    2017-01-01

    Electricity Markets: Theories and Applications offers students and practitioners a clear understanding of the fundamental concepts of the economic theories, particularly microeconomic theories, as well as information on some advanced optimization methods of electricity markets. The authors--noted experts in the field--cover the basic drivers for the transformation of the electricity industry in both the United States and around the world and discuss the fundamentals of power system operation, electricity market design and structures, and electricity market operations. The text also explores advanced topics of power system operations and electricity market design and structure including zonal versus nodal pricing, market performance and market power issues, transmission pricing, and the emerging problems electricity markets face in smart grid and micro-grid environments. The authors also examine system planning under the context of electricity market regime. They explain the new ways to solve problems with t...

  20. Conceptual Model for Effective Sports Marketing in Nigeria | Akarah ...

    African Journals Online (AJOL)

    Conceptual Model for Effective Sports Marketing in Nigeria. ... that are influenced by the sports market mix and sports consumers that are influenced by psychological factors and notes that; ... EMAIL FREE FULL TEXT EMAIL FREE FULL TEXT

  1. Marketing Digital Offerings Is Different: Strategies for Teaching about Digital Offerings in the Marketing Classroom

    Science.gov (United States)

    Roberts, Scott D.; Micken, Kathleen S.

    2015-01-01

    Digital offerings represent different challenges for marketers than do traditional goods and services. After reviewing the literature, the authors suggest ways that the marketing of digital goods and services might be better presented to and better understood by students. The well-known four challenges of services marketing model (e.g.,…

  2. Market opportunities and challenges for oil sands

    International Nuclear Information System (INIS)

    Wise, T.H.

    2004-01-01

    The use of Alberta bitumen as a clean fuel depends on upgrading, transportation, and refining processes. Forecasts show that oil sands production, which includes synthetic crude oil (SCO), will surpass declining conventional production from the Western Canada Sedimentary Basin. The challenges facing the oils sands processing industry include: crude oil prices which affect the producer's market; market expansion options; diluent availability/cost; supply cost competitiveness; and, regional processing. The common market issues include light/heavy crude prices, oil sands crude qualities, prices of oil sands crudes, pipeline infrastructure, and competitive supplies. The issues facing the refiners are: refining margins, security of crude supply, refined product quality, and competitive product supply. It was noted that Alberta must retain or increase its share of the Midwest market. The market expansion options were reviewed for both downstream (refining) and upstream (upgrading) operations. New pipeline capacity is needed to reach more distant markets such as Southern Midwest, Washington, and California. The market is nearly saturated for Canada's heavy oil supply. More upgrading will be required as bitumen production increases. Market growth is still possible for Canada's SCO but according to forecasts, the market could also become saturated. To increase demand and allow supplies to grow, SCO prices may fall below light crude prices. It was noted that a balance must be achieved in order for producers to increase production and for refiner/upgraders to expand their conversion capacity. 13 figs

  3. Excel 2016 for marketing statistics a guide to solving practical problems

    CERN Document Server

    Quirk, Thomas J

    2016-01-01

    This is the first book to show the capabilities of Microsoft Excel in teaching marketing statistics effectively. It is a step-by-step exercise-driven guide for students and practitioners who need to master Excel to solve practical marketing problems. If understanding statistics isn’t your strongest suit, you are not especially mathematically-inclined, or if you are wary of computers, this is the right book for you. Excel, a widely available computer program for students and managers, is also an effective teaching and learning tool for quantitative analyses in marketing courses. Its powerful computational ability and graphical functions make learning statistics much easier than in years past. However, Excel 2016 for Marketing Statistics: A Guide to Solving Practical Problems is the first book to capitalize on these improvements by teaching students and managers how to apply Excel to statistical techniques necessary in their courses and work. Each chapter explains statistical formulas and directs the reader t...

  4. Research Note: Helping Students Market Themselves with "The Power of Who!"

    Science.gov (United States)

    Wysong, Scott; Munoz, Laura

    2017-01-01

    While learning is still of paramount importance, today, colleges and universities realize that they need to equip their students with the skills and knowledge to get hired after graduation. Using the book "The Power of Who!," written by experienced executive recruiter Bob Beaudine, this research note looks at what kind of impact the…

  5. Marketing through Usability.

    Science.gov (United States)

    Morgan, Eric Lease

    1999-01-01

    Suggests that one of the best ways to get word-of-mouth marketing of library technology is to provide "usable" products and services. Provides an international standards definition on usability and notes that understanding usability combines an understanding of user needs/wants with an understanding of goals, functions, and limitations…

  6. New security features and their impact on low-cost note readers

    Science.gov (United States)

    Bernardini, Ronald R.

    2004-06-01

    Banknote security features are evolving and changing. New features are constantly being developed and slowly being incorporated into banknotes. The assumption is that these features make the notes more secure for everyone; but do they? This paper looks at some of the features incorporated in today's banknotes and how (or if) they add security to banknotes processed by low cost banknote readers. The sensing technology used in low cost note readers has changed somewhat in the last few years but the industry is still faced by the cost constraints of a very competitive market. Some of the new note features require high-resolution image capture, complex optical measurements or expensive emission/detection devices. Paper watermarks, digital watermarks, OVI, Holograms, Stokes conversion, IR and magnetic features are examined, as well as the technologies used and the relative cost/benefit developed for these note features.

  7. Developing Pedagogical Competence: Issues and Implications for Marketing Education

    Science.gov (United States)

    Madhavaram, Sreedhar; Laverie, Debra A.

    2010-01-01

    Competence in pedagogy and research is the sine qua non of marketing educators' careers. However, there is evidence in the literature that marketing academics focus "more on" and "are more competent" in research than teaching. This imbalance, in a majority of instances, can be traced back to doctoral education. Doctoral programs in marketing are…

  8. Reputations in Markets with Asymmetric Information: A Classroom Game

    Science.gov (United States)

    Wolf, James R.; Myerscough, Mark A.

    2007-01-01

    The authors describe a classroom game used to teach students about the impact of reputations in markets with asymmetric information. The game is an extension of Holt and Sherman's lemons market game and simulates a market under three information conditions. In the full information setting, all participants know both the quality and the price of…

  9. Matching Teaching and Learning Styles.

    Science.gov (United States)

    Caudill, Gil

    1998-01-01

    Outlines three basic learning modalities--auditory, visual, and tactile--and notes that technology can help incorporate multiple modalities within each lesson, to meet the needs of most students. Discusses the importance in multiple modality teaching of effectively assessing students. Presents visual, auditory and tactile activity suggestions.…

  10. International wind farm markets: An overview

    Energy Technology Data Exchange (ETDEWEB)

    Rackstraw, K. [American Wind Energy Association, Washington, DC (United States)

    1996-12-31

    More wind energy capacity was installed in 1995 than in any previous year. Two markets, Germany and India, accounted for nearly two-thirds of those installations, while the largest single market in the world historically, the US, ground nearly to a halt. Market supports in Germany and India, however, are vulnerable to political forces largely beyond the control of the wind industry. This paper examines the growth of international wind farm markets worldwide and notes that future markets will be more broadly based, leaving the industry less vulnerable to political changes. The paper also concludes that an additional 18,500 MW could be installed by the year 2005 even without assuming a dire ecological scenario that would create environmental drivers to accelerate wind market growth. 4 figs.

  11. Developing a Transdisciplinary Teaching Implement for Atomic Absorption Spectroscopy

    Science.gov (United States)

    Drew, John

    2008-01-01

    In this article I explain why I wrote the set of teaching notes on Atomic Absorption Spectroscopy (AAS) and why they look the way they do. The notes were intended as a student reference to question, highlight and write over as much as they wish during an initial practical demonstration of the threshold concept being introduced, in this case…

  12. Competition in the Dutch mortgage market: notes on concentration, entry, funding, and margins

    NARCIS (Netherlands)

    Treur, L.; Boonstra, W.W.

    2014-01-01

    This article describes the institutions that shape the Dutch mortgage market, as well as how they affect mortgage funding, and, ultimately, mortgage interest rates. The Dutch housing market is characterized by a very large social housing sector, as well as a relatively large share of owner-occupied

  13. Using Participatory Photo Novels to Teach Marketing

    Science.gov (United States)

    Das, Kallol

    2012-01-01

    Teaching the restless young generation business students of today is not easy. Furthermore, the traditional lecture method has failed miserably to engage the business students and deliver significant learning. The author presents a discussion on the photo novel as an attractive communication medium and the participatory photo novel as an…

  14. Learning Marketing Accounting Skills in the Introductory Marketing Course: The Development, Use, and Acceptance of a Self-Study Tutorial

    Science.gov (United States)

    Chen, Yi Ju; Greenberg, Barnett; Dickson, Peter; Goodrich, Jonathan

    2012-01-01

    A self-study tutorial designed to teach, through a learning-by-doing application, how important marketing accounting is to the whole firm, and why every business graduate should have a solid understanding of marketing accounting is tested using an exam and satisfaction survey. Performance on the exam and satisfaction with the tutorial depended…

  15. Assembling a Case Study Tool Kit: 10 Tools for Teaching with Cases

    Science.gov (United States)

    Prud'homme-Généreux, Annie

    2017-01-01

    This column provides original articles on innovations in case study teaching, assessment of the method, as well as case studies with teaching notes. The author shares the strategies and tools that teachers can use to manage a case study classroom effectively.

  16. Outside the Box Teaching Moments: Classroom-Tested Innovations

    Science.gov (United States)

    Whalen, D. Joel; Coker, Kesha K.

    2016-01-01

    The 2015 Society for Marketing Advances Teaching Moments sessions offered a wide variety of teaching interventions centered on gaining students' attention, increasing class participation, using lively student-engaging demonstrations, using props during lecture, using sales technology classroom applications, using social media, and many more.…

  17. A SOCIOCOGNITIVE-TRANSFORMATIVE APPROACH TO TEACHING WRITING

    Directory of Open Access Journals (Sweden)

    Jessie Barrot

    2015-01-01

    Full Text Available Abstract. This article reports some of the compelling concerns in using various approaches to teaching writing. On this note, this paper provides an alternative teaching framework for the teaching of ESL writing to address these concerns. This sociocognitive-transformative framework incorporates the cognitive, social, cultural, and transformative components of learning. Specifically, the discussion covers three sections that shed light on the theoretical underpinning, the design, and procedure on how the proposed approach can be realized in ESL writing classrooms. It is also hoped that through this approach, the teaching and learning of writing would lead to producing 21st century learners capable of surviving this highly globalized and knowledge-based society.

  18. Stock Market Savvy.

    Science.gov (United States)

    Okula, Susan

    2003-01-01

    This issue of Keying In, the newsletter of the National Business Education Association, focuses upon teaching young adults how to develop both investment strategies and an understanding of the stock market. The first article, "Sound Investing Know-How: A Must for Today's Young Adults," describes how young adults can plan for their own…

  19. Using digital photography and image processing for the creation of notes from the blackboard

    DEFF Research Database (Denmark)

    Bruun, Erik

    2009-01-01

    This paper describes a teaching experiment involving the use of a combination of traditional chalkboard and digital photography in order to produce lecture notes from the blackboard. During lecturing the blackboard is used instead of transparencies or PowerPoint presentations. This reduces...

  20. The Introductory Psychology Textbook Market: Perceptions of Authors and Editors.

    Science.gov (United States)

    Griggs, Richard A.; Jackson, Sherri L.

    1989-01-01

    Surveys psychology textbook authors and editors on their perceptions of the introductory psychology textbook market. Finds that the textbook market is divided into three levels according to quality, and that authors and editors are not familiar with most textbooks. Notes that the growth of used book companies has adversely affected the market.…

  1. A Green Marketing Course for Business Undergraduates

    Science.gov (United States)

    Rudell, Fredrica

    2011-01-01

    Since the 1970s, periodic calls have been made for incorporation of sustainability issues into marketing and other business courses. Now more than ever, we need to prepare students for careers in the green economy. This article will describe the author's experience teaching a Green Marketing course to business undergraduates. A review of content,…

  2. Chi-Square Test of Word of Mouth Marketing with Impact on the Evaluation of Patients' Hospital and Services: An Application in Teaching and Research Hospital

    Directory of Open Access Journals (Sweden)

    Yelda ŞENER

    2014-12-01

    Full Text Available The purpose of this study, using data provided from 223 inpatients in a teaching and research hospital, hospital’s preference is to explain the effect of word of mouth marketing. For this purpose, word of mouth marketing process is evaluated in terms of providing information about the hospital and the patient’s level of intimacy, both of patients and information provider’s level of expertise with related to hospital and services, the patient’s perceived level of risk for hospitals and services and providing information’s level of impact on patient being treated in hospital. The obtain data, after evaluation by frequency distributions these factors impact on word of mouth marketing is demonstrated by descriptive statistics, chi-square analysis and pearson’s correlation analysis. As a result of this study is concluded word of mouth marketing on the training and research hospital is preferred by the patints to have a significant impact.

  3. Profit Tax Evasion Under Oligopoly With Endogenous Market Structure

    OpenAIRE

    Goerke, Laszlo; Runkel, Marco

    2006-01-01

    This note investigates the impact of profit tax evasion on firms' output decisions in a Cournot oligopoly setting in which the market structure is determined endogenously. It is shown that tax evasion intensifies market entry and raises aggregate output, while production of each incumbent firm decreases. Therefore, tax evasion choices affect activity decisions and an evadable profit tax distorts the market outcome.

  4. Congruency between educators' teaching beliefs and an electronic health record teaching strategy.

    Science.gov (United States)

    Bani-issa, Wegdan; Rempusheski, Veronica F

    2014-06-01

    Technology has changed healthcare institutions into automated settings with the potential to greatly enhance the quality of healthcare. Implementation of electronic health records (EHRs) to replace paper charting is one example of the influence of technology on healthcare worldwide. In the past decade nursing higher education has attempted to keep pace with technological changes by integrating EHRs into learning experiences. Little is known about educators' teaching beliefs and the use of EHRs as a teaching strategy. This study explores the composition of core teaching beliefs of nurse educators and their related teaching practices within the context of teaching with EHRs in the classroom. A collective case study and qualitative research approach was used to explore and describe teaching beliefs of seven nurse educators teaching with EHRs. Data collection included open-ended, audio-taped interviews and non-participant observation. Content analysis of transcribed interviews and observational field notes focused on identification of teaching belief themes and associated practices. Two contrasting collective case studies of teaching beliefs emerged. Constructivist beliefs were dominant, focused on experiential, student-centered, contextual and collaborative learning, and associated with expanded and a futuristic view of EHRs use. Objectivist beliefs focused on educators' control of the context of learning and were associated with a constrained, limited view of EHRs. Constructivist educators embrace technological change, an essential ingredient of educational reform. We encourage nurse educators to adopt a constructivist view to using technology in teaching in order to prepare nurses for a rapidly changing, technologically sophisticated practice. Copyright © 2014 Elsevier Ltd. All rights reserved.

  5. Latest developments in on- and off-line inspection of bank notes during production

    Science.gov (United States)

    Brown, Stephen C.

    2004-06-01

    The inspection of bank notes is a highly labour intensive process where traditionally every note on every sheet is inspected manually. However with the advent of more and more sophisticated security features, both visible and invisible, and the requirement of cost reduction in the printing process, it is clear that automation is required. Machines for the automatic inspection of bank notes have been on the market for the past 10 to 12 years, but recent developments in technology have enabled a new generation of detectors and machines to be developed. This paper focuses on the latest developments in both the off-line and on-line inspection of bank notes covering not only the visible spectrum but also a new range of detectors for inspection some of the more common invisible features used as covert features in today's bank notes.

  6. Is the Marketing Concept Adequate for Continuing Education?

    Science.gov (United States)

    Rittenburg, Terri L.

    1984-01-01

    Because educators have a social responsibility to those they teach, the marketing concept may not be adequate as a philosophy for continuing education. In attempting to broaden the audience for continuing education, educators should consider a societal marketing concept to meet the needs of the educationally disadvantaged. (SK)

  7. Understanding the History of Marketing Education to Improve Classroom Instruction

    Science.gov (United States)

    Ferrell, O. C.; Hair, Joe F., Jr.; Marshall, Greg W.; Tamilia, Robert D.

    2015-01-01

    This article provides a review of the history of marketing education. Some of the pioneers who developed concepts and pedagogical material used in teaching marketing are identified and some schools of thought are reviewed, namely, the commodity, institutional, and functional schools, as well as marketing management. During the early part of the…

  8. Research Methods Teaching in Vocational Environments: Developing Critical Engagement with Knowledge?

    Science.gov (United States)

    Gray, C.; Turner, R.; Sutton, C.; Petersen, C.; Stevens, S.; Swain, J.; Esmond, B.; Schofield, C.; Thackeray, D.

    2015-01-01

    Knowledge of research methods is regarded as crucial for the UK economy and workforce. However, research methods teaching is viewed as a challenging area for lecturers and students. The pedagogy of research methods teaching within universities has been noted as underdeveloped, with undergraduate students regularly expressing negative dispositions…

  9. Carbon dioxide removal and the futures market

    Science.gov (United States)

    Coffman, D.'Maris; Lockley, Andrew

    2017-01-01

    Futures contracts are exchange-traded financial instruments that enable parties to fix a price in advance, for later performance on a contract. Forward contracts also entail future settlement, but they are traded directly between two parties. Futures and forwards are used in commodities trading, as producers seek financial security when planning production. We discuss the potential use of futures contracts in Carbon Dioxide Removal (CDR) markets; concluding that they have one principal advantage (near-term price security to current polluters), and one principal disadvantage (a combination of high price volatility and high trade volume means contracts issued by the private sector may cause systemic economic risk). Accordingly, we note the potential for the development of futures markets in CDR, but urge caution about the prospects for market failure. In particular, we consider the use of regulated markets: to ensure contracts are more reliable, and that moral hazard is minimised. While regulation offers increased assurances, we identify major insufficiencies with this approach—finding it generally inadequate. In conclusion, we suggest that only governments can realistically support long-term CDR futures markets. We note existing long-term CDR plans by governments, and suggest the use of state-backed futures for supporting these assurances.

  10. The Effects of Market Properties on Portfolio Diversification in the Korean and Japanese Stock Markets

    OpenAIRE

    Cheoljun Eom; Jongwon Park; Woo-Sung Jung; Taisei Kaizoji; Yong H. Kim

    2009-01-01

    In this study, we have investigated empirically the effects of market properties on the degree of diversification of investment weights among stocks in a portfolio. The weights of stocks within a portfolio were determined on the basis of Markowitz's portfolio theory. We identified that there was a negative relationship between the influence of market properties and the degree of diversification of the weights among stocks in a portfolio. Furthermore, we noted that the random matrix theory met...

  11. Teaching Chess to Young Children.

    Science.gov (United States)

    Bankauskas, Deborah

    2000-01-01

    Presents suggestions for teaching chess to young children as part of the problem-solving component of a kindergarten mathematics curriculum. Discusses the introduction of pairs of chess characters, playing challenge games with teachers to enhance skill development, and writing down the rules of the game. Notes that children's problem-solving and…

  12. Introduction to market power issues

    International Nuclear Information System (INIS)

    2002-01-01

    This paper presents an initial introduction to market power issues in wholesale electric power markets. Market power was described as the ability of sellers to act together to profitably maintain prices above competitive levels for a significant period of time. The two general forms of market power, vertical and horizontal market power, were described with reference to how they may be exercised. The factors that should be considered when evaluating the competitiveness of a market include: (1) market share of suppliers, (2) overall market concentration, (3) elasticity of demand, (4) shape of the industry supply curve, (5) the amount and distribution of excess supply, (6) typical contractual arrangements and the process for establishing prices, and (7) the relative ease to enter the market. It was noted that a narrow market scope allows only wholesale market sector (such as municipal utilities) to access competitive electricity supplies, however, a more expansive definition of market scope would consider the sale of electricity to industrial customers. This would allow more players to enter the Nova Scotia market. The barriers to entry for wholesale electric power markets are: (1) access to the transmission grids and services, (2) sites for new capacity development, (3) major inputs to power generation, (4) transportation of major inputs to generation, and (5) lack of liquidity

  13. Research on teaching astronomy in the planetarium

    CERN Document Server

    Slater, Timothy F

    2017-01-01

    From a noted specialist in astronomy education and outreach, this Brief provides an overview of the most influential discipline-based science education research literature now guiding contemporary astronomy teaching. In recent years, systematic studies of effective and efficient teaching strategies have provided a solid foundation for enhancing college-level students’ learning in astronomy. Teaching astronomy and planetary science at the college-level was once best characterized as professor-centered, information-download lectures. Today, astronomy faculty are striving to drastically improve the learning environment by using innovative teaching approaches.  Uniquely, the authors have organized this book around strands of commonly employed astronomy teaching strategies to help readers, professors, and scholars quickly access the most relevant work while, simultaneously, avoiding the highly specialized, technical vocabulary of constructivist educational pedagogies unfamiliar to most astronomy professors. F...

  14. Reading and Note Taking in Monological and Dialogical Classes in the Social Sciences

    Science.gov (United States)

    Cartolari, Manuela; Carlino, Paula; Colombo, Laura M.

    2013-01-01

    This qualitative study explores the uses of reading and note-taking in two pre-service teacher training Social Sciences courses. Data analysis of in-depth interviews with professors and students, class observations and course materials suggested two polar teaching styles according to how bibliography was included in the course and the presence or…

  15. Music to Teach German By.

    Science.gov (United States)

    Schulte, Leo

    1985-01-01

    Discusses how music can be intergrated with regular lesson plans to teach German vocabulary, grammar, and history and to give insights into German culture. Also included are sources for basic background information, a list of recordings of the German music, and notes on selecting and presenting it in the language class. (SED)

  16. Existing records and archival programmes to the job market ...

    African Journals Online (AJOL)

    Records and archival education and training programmes all over the world are facing increased pressure from the job market to produce records and archive practitioners that can meet the challenges of the rapidly changing job-market terrain. The lack of adequate resources including competent teaching/training ...

  17. Pre-service elementary science teaching self-efficacy and teaching practices: A mixed-methods, dual-phase, embedded case study

    Science.gov (United States)

    Sangueza, Cheryl Ramirez

    This mixed-method, dual-phase, embedded-case study employed the Social Cognitive Theory and the construct of self-efficacy to examine the contributors to science teaching self-efficacy and science teaching practices across different levels of efficacy in six pre-service elementary teachers during their science methods course and student teaching experiences. Data sources included the Science Teaching Efficacy Belief Instrument (STEBI-B) for pre-service teachers, questionnaires, journals, reflections, student teaching lesson observations, and lesson debriefing notes. Results from the STEBI-B show that all participants measured an increase in efficacy throughout the study. The ANOVA analysis of the STEBI-B revealed a statistically significant increase in level of efficacy during methods course, student teaching, and from the beginning of the study to the end. Of interest in this study was the examination of the participants' science teaching practices across different levels of efficacy. Results of this analysis revealed how the pre-service elementary teachers in this study contextualized their experiences in learning to teach science and its influences on their science teaching practices. Key implications involves the value in exploring how pre-service teachers interpret their learning to teach experiences and how their interpretations influence the development of their science teaching practices.

  18. Note Taking and Note Sharing While Browsing Campaign Information

    DEFF Research Database (Denmark)

    Robertson, Scott P.; Vatrapu, Ravi; Abraham, George

    2009-01-01

    Participants were observed while searching and browsing the internet for campaign information in a mock-voting situation in three online note-taking conditions: No Notes, Private Notes, and Shared Notes. Note taking significantly influenced the manner in which participants browsed for information...

  19. Carbon trading thickness and market efficiency

    International Nuclear Information System (INIS)

    Montagnoli, Alberto; De Vries, Frans P.

    2010-01-01

    This note tests for the efficient market hypothesis (EMH) in the market for CO 2 emission allowances in Phase I and Phase II of the European Union Emissions Trading Scheme (EU ETS). As usually is the case in emerging and non-competitive markets such as the EU ETS, trading often not occurs on a frequent basis. This has adverse implications for both the gains from permit trade as well as biases the EMH tests. Variance ratio tests are employed to adjust for the thin trading effect. The results indicate that Phase I - the trial and learning period - was inefficient, whereas the first period under Phase II shows signs of restoring market efficiency. (author)

  20. Capital Markets and E-fraud Policy Note and Concept Paper for Future Study

    OpenAIRE

    Kellermann, Tom; McNevin, Valerie

    2005-01-01

    The technological dependency of securities exchanges on internet-based (IP) platforms has dramatically increased the industry's exposure to reputation, market, and operational risks. In addition, the convergence of several innovations in the market are adding stress to these systems. These innovations affect everything from software to system design and architecture. These include the use of XML (extensible markup language) as the industry IP language, STP or straight through processing of da...

  1. Note by Note: a New Revolution in Cooking

    OpenAIRE

    Burke, Roisin; Danaher, Pauline

    2016-01-01

    Note by note cooking is an application of Molecular Gastronomy. It was first proposed by French Physical Chemist and Molecular Gastronomy Co-founder, Hervé This. Note by Note dishes are being created as part of Ph.D. research in the Dublin Institute of Technology, Cathal Brugha Street.

  2. Auto Market

    Institute of Scientific and Technical Information of China (English)

    2001-01-01

    <正> Editor’s notes: the "online investigation of the updated condition of auto market in China", organized by BAGAE together with 7 websites, ended recently. The participants were from 32 provinces, cities and autonomous regions throughout China. Diplomas of the 4,657 participants were generally high, of which college or/over accounted for 80.7%; the participants were mainly middle-aged and young people in which 92.1% were below 40 years old.

  3. Student Perceptions on Live-Case Projects: Undergraduate Marketing Research

    Science.gov (United States)

    Gundala, Raghava Rao; Singh, Mandeep; Baldwin, Andrew

    2014-01-01

    This paper is an investigation into undergraduate students' perceptions on use of live projects as a teaching pedagogy in marketing research courses. Students in undergraduate marketing research courses from fall 2009 to spring 2013 completed an online questionnaire consisting of 17 items. The results suggested that student understanding of…

  4. The Stock Market Game: A Simulation of Stock Market Trading. Grades 5-8.

    Science.gov (United States)

    Draze, Dianne

    This guide to a unit on a simulation game about the stock market contains an instructional text and two separate simulations. Through directed lessons and reproducible worksheets, the unit teaches students about business ownership, stock exchanges, benchmarks, commissions, why prices change, the logistics of buying and selling stocks, and how to…

  5. LNG in eastern Canada and New England : market update

    International Nuclear Information System (INIS)

    Schlesinger, B.

    2005-01-01

    This presentation provided an overview of the gas markets in North America and discussed the rationale for developing the liquefied natural gas (LNG) market with reference to competitive issues, challenges and global dimensions. LNG is expected to play a greater role in North American gas supplies and markets due to the decrease in conventional natural gas production in North America and the increase in demand for energy. It is expected that the overall share of the LNG gas market will increase in 2002. The construction of at least 15 new LNG receiving terminals has been proposed for location in the U.S., Canada, and Mexico, with most being located along the Gulf Coast. A novel offshore LNG receiving concept involving offshore gas pipelines and on-board-ship regasification was also discussed. As trading of LNG increases in the Atlantic, markets in eastern United States and Canada will benefit from improved gas supplies. Pricing patterns are also expected to change. It was noted that the increased energy demand will enable Arctic gas supplies to enter markets. As such, Arctic gas pipelines will enter service in the next decade and Alberta's importance as a hub will grow. It was also noted that Arctic gas will not have a significant influence on reducing LNG import volumes. figs

  6. Markets for reactor-produced non-fission radioisotopes

    International Nuclear Information System (INIS)

    Bennett, R.G.

    1995-01-01

    Current market segments for reactor produced radioisotopes are developed and reported from a review of current literature. Specific radioisotopes studied in is report are the primarily selected from those with major medical or industrial markets, or those expected to have strongly emerging markets. Relative market sizes are indicated. Special emphasis is given to those radioisotopes that are best matched to production in high flux reactors such as the Advanced Test Reactor (ATR) at the Idaho National Engineering Laboratory or the High Flux Isotope Reactor (HFIR) at the Oak Ridge National Laboratory. A general bibliography of medical and industrial radioisotope applications, trends, and historical notes is included

  7. Freshmen Marketing: A First-Year Experience with Experiential Learning

    Science.gov (United States)

    Greene, Henry

    2011-01-01

    This paper describes an experiential learning activity designed for a New England university freshmen course, BUS101-Marketing First-Year Experience (FYE). The purpose of the activity is to teach basic principles of marketing, develop a general perspective of business, and provide FYE activities that facilitate the college transition. The specific…

  8. Some Reflections From Pre-Service Elementary Teachers’ Practice Teaching on the Area of Understanding Data in the Math-Teaching Course

    Directory of Open Access Journals (Sweden)

    Özlem DOĞAN TEMUR

    2015-06-01

    Full Text Available With developing technology statistical information and data sources become a very important issues and from primary school it has become necessary to gain the skills for making interpreting and making sense of data. These skills consist of collecting information, arrangement and analysis of collected data and the interpretation of the results. The duty of guiding students in their process of making statistical information meaningful falls upon teachers. This study, whose aim was to investigate prepared course content for sub-learning area in grade 1-4 math course and obtained experiences by pre-service elementary teachers in the schools they went as a part of teaching practice course, was conducted with nine fourth-year students attending an undergraduate program of elementary teaching in a state university during 2013-2014 academic year. Pre-service teachers were each asked to prepare and conduct a lesson plan suitable for the lesson outcomes and the level of the classes that they were to teach. Their applications were assessed by semi-structured observation form about data teaching developed by the researchers. It was observed that pre-service teachers could not reflect given lesson outcomes on the topic of data to the lessons they prepared to teach during their teaching practice. In the implementations, it was noted that pre-service teachers could not effectively include students in both collecting and arrangement as well as interpretation processes of the information and that they taught in teacher-centered manner although they prepared a correct activity. It was also noted that pre-service teachers could not well enough differentiate category and concept of variable in table and graph activities.

  9. 76 FR 11079 - Sale and Issue of Marketable Book-Entry Treasury Bills, Notes, and Bonds; Minimum Interest Rate

    Science.gov (United States)

    2011-03-01

    ... Treasury Bills, Notes, and Bonds; Minimum Interest Rate AGENCY: Bureau of the Public Debt, Fiscal Service... rules to establish a minimum interest rate of \\1/8\\ of one percent for all new Treasury note and bond... Treasury Bills, Notes, and Bonds \\1\\ (``UOC'' or ``Auction Rules'') to establish a minimum interest rate of...

  10. Distance learning ects and flipped classroom in the anatomy learning: comparative study of the use of augmented reality, video and notes.

    Science.gov (United States)

    Ferrer-Torregrosa, Javier; Jiménez-Rodríguez, Miguel Ángel; Torralba-Estelles, Javier; Garzón-Farinós, Fernanda; Pérez-Bermejo, Marcelo; Fernández-Ehrling, Nadia

    2016-09-01

    The establishment of the ECTS (European Credit Transfer System) is one of the pillars of the European Space of Higher Education. This way of accounting for the time spent in training has two essential parts, classroom teaching (work with the professor) and distance learning (work without the professor, whether in an individual or collective way). Much has been published on the distance learning part, but less on the classroom teaching section. In this work, the authors investigate didactic strategies and associated aids for distance learning work in a concept based on flipped classroom where transmitting information is carried out with aids that the professor prepares, so that the student works in an independent way before the classes, thus being able to dedicate the classroom teaching time to more complex learning and being able to count on the professor's help. Three teaching aids applied to the study of anatomy have been compared: Notes with images, videos, and augmented reality. Four dimensions have been compared: the time spent, the acquired learnings, the metacognitive perception, and the prospects of the use of augmented reality for study. The results show the effectiveness, in all aspects, of augmented reality when compared with the rest of aids. The questionnaire assessed the acquired knowledge through a course exam, where 5.60 points were obtained for the notes group, 6.54 for the video group, and 7.19 for the augmented reality group. That is 0.94 more points for the video group compared with the notes and 1.59 more points for the augmented reality group compared with the notes group. This research demonstrates that, although technology has not been sufficiently developed for education, it is expected that it can be improved in both the autonomous work of the student and the academic training of health science students and that we can teach how to learn. Moreover, one can see how the grades of the students who studied with augmented reality are more

  11. Ontario's new electricity market and the future of OPG

    International Nuclear Information System (INIS)

    Howes, H.

    2002-01-01

    The recent measures taken by Ontario Power Generation since 1998 to deregulate the electricity market in the province of Ontario are reviewed. The opening of Ontario's power market in May 2002 will oblige Ontario Power Generation to reduce its market share. The author reviewed the current status of the energy market in Ontario and noted a modest growth in demand. A significant portion of the energy supply is being provided by nuclear, fossil fuels and hydro energy. The challenge facing Ontario Power Generation is to stay competitive in the new deregulated market and to participate in the energy market in the United States. 6 figs

  12. The retail market : a consumer perspective

    International Nuclear Information System (INIS)

    Girvan, J.

    2002-01-01

    A consumer's perspective of the Ontario open retail electricity market was presented. The author, who believes the retail market in Ontario is flawed, presents some key decisions that were made regarding open competition, that may have been done differently or which have helped the market move forward. It was noted that the 1996 report by the Macdonald Committee clearly recommended that retail competition should be phased in only after the wholesale market was in place. That report also cautioned about the risks of proceeding with an open retail market without being properly prepared. The Ontario government rejected the recommendations of the Macdonald Committee and chose to open both wholesale and retail markets at the same time. Another important decision by the Ontario Energy Board was to determine that Standard Supply Service customers would be billed on the basis of a spot price pass-through model. It was noted that the lack of understanding by consumers regarding the new market and the absence of a comprehensive education campaign gave retailers an opportunity to deceive some customers. Allowing retailing prior to the introduction of unbundled bills has also led to the current state of customer confusion. Although the government has now made communication efforts, it is believed that these efforts must be greater in assuring that local distribution companies are providing what is necessary to understand the new billing format. The government has introduced Bill 58, a new legislation that includes a Customer Bill of Rights. Although this is a good initiative, it does not help the thousands of people who were misled and locked into long-term contracts. It was recommended that immediate action must be taken in the retail sector to maintain customer confidence

  13. Etika Marketing Syariah

    Directory of Open Access Journals (Sweden)

    Luqman Nurhisam

    2017-12-01

    Full Text Available Marketing activities (marketing which is the activity of distributing goods and services ranging from producers to the hands of consumers. In this case there are some fundamental questions that encompass marketing activities (marketing; ranging from what is marketed, who is marketing, to how goods and services are marketed through the activities of marketing functions such as purchase, sales, transportation, and so forth. The problem that arises then is, most of the producers/the company with the marketers (marketers who do not consider the moral and ethical aspects of marketing the products they offer, the most important for them is how to make the products they offer acceptable and successful and control the market share. Especially if the marketer is pressed by the target company that must be achieved and the bonus will be obtained, then to achieve the target, not infrequently a marketer doing various ways, to the point of crashing the signs and ethics that have been established in religion. This study aims to analyze how the ethical aspect in the concept and practice in marketing (marketing sharia by the company / producer of goods and services. The research method used in this research is descriptive qualitative analysis, using linguistic or language approach that is describe the concept and structure of marketing language as it is. From this study it can be concluded that the majority of scholars allow the concepts and practices in sharia marketing, seen from the process of creation, the process of bidding, as well as the process of change of value (value in sharia marketing there should be no things that conflict with the principles that exist in sharia. As long as it can be guaranteed, and deviation of principles in sharia does not occur in any transaction inside marketing, it can be allowed in syarak. As well as in the ethical aspect has also fulfilled the spiritual elements that are spiritual based, the divinity is sourced from the

  14. International migration and New Zealand labour markets.

    Science.gov (United States)

    Farmer, R S

    1986-06-01

    "This paper seeks to assess the value of the overseas-born members of the labour force in ensuring a flexible labour supply in New Zealand since the beginning of the 1970s. Three main issues are considered: first, the role of the labour market in New Zealand's immigration policy; second, international migration trends and the labour market; and third, the evidence on migration and labour market segmentation in New Zealand." Data used are from official external migration statistics, quinquennial censuses, and recent research. The author notes that "in New Zealand immigration measures are currently being taken that emphasize that immigration continues to add to the flexibility of the labour market while uncontrolled emigration is a major cause of labour market instability." (SUMMARY IN FRE AND SPA) excerpt

  15. U.S. regulatory and market issues in developing east coast gas

    International Nuclear Information System (INIS)

    Madden, K.P.

    1998-01-01

    Significant market-oriented changes in natural gas regulation were reviewed, and the influence of these changes on the recent boom in the natural gas industry were evaluated. It was noted that the regulators' role in certifying new projects must reflect market-driven priorities. Parallels in the competitive natural gas markets on both sides of the Canadian-U.S. border were explored. It was noted that currently some of the most significant influences in the certification process in the U.S. are environmental and landowner concerns. The growth in landowner concerns was considered healthy, based on the argument that the natural tension between efforts of regulators to minimize environmental impact and granting potentially duplicative project licences can be seen as the instrument that allows the market to decide winners and losers. The current status of pending east coast projects in the U.S. was also reviewed

  16. What lies ahead in the gas marketing business following Enron

    International Nuclear Information System (INIS)

    Lydiatt, I.

    2004-01-01

    Energy Trust Marketing Ltd. provides gas supply and transportation services to industrial and wholesale markets in Canada and the northern United States. It also provides producer services to small oil and gas companies in Alberta. Half of Energy Trust Marketing is owned by 5 Calgary-based energy trust companies. This presentation focused on how supply markets have changed from the days when large trading merchant companies dominated the industry. In particular, this paper outlined the pre-collapse structure of energy merchants; the collapse; knee-jerk reactions; post-collapse and the new order; credit challenges; new industry dynamics; opposing views; the real loss; energy trusts; and, understanding risk and mitigation drivers. It was noted that in the current market, suppliers pay more attention to financial trading opportunities and majors are more active in areas that were dominated by utility merchants. Mid market production is now the domain of Energy Trusts who produce and expand with the lowest possible risk profile to better serve industrial and retail markets. Energy Trusts currently represent more than 10 per cent of the Western Canada Sedimentary Basin (WCSB) production. It was noted that supply economics are related to transportation costs, commodity prices, the difference between drilling costs and revenues, the maturity of both markets and reserves, and activity in other commodities. tabs., figs

  17. Illinois Walls in alternative market structures

    NARCIS (Netherlands)

    Schinkel, M.P.; Tuinstra, J.

    2005-01-01

    This note extends on our paper Illinois Walls: How Barring Indirect Purchaser Suits Facilitates Collusion (Schinkel, Tuinstra and Rüggeberg, 2005, henceforth STR). It presents analyses of two alternative, more competitive, market structures to conclude that when the conditions for existence of

  18. Principles of Marketing. A One-Semester Cluster Course for Marketing Education. Curriculum Guide.

    Science.gov (United States)

    Cockrum, Jim

    This curriculum guide was developed to help teachers use the new textbook adopted by Texas in 1991-92 for teaching the 1-semester Principles of Marketing course. The guide is organized in four sections. The first section contains information on using the curriculum guide, including an overview, sample lesson plans and other worksheets, suggestions…

  19. The Joyce of Teaching: Some Notes on Presenting James Joyce to Undergraduates.

    Science.gov (United States)

    Scarry, John

    Problems in the teaching of James Joyce to undergraduates are explored in a discussion of the "Dubliners", "A Portrait of the Artist", "Ulysses", and "Finnegans Wake". Several multimedia approaches, including the use of records and film-making, are suggested for overcoming other problems encountered due to time factors, presentation of background…

  20. The Relationship between Lattice Enthalpy and Melting Point in Magnesium and Aluminium Oxides. Science Notes

    Science.gov (United States)

    Talbot, Christopher; Yap, Lydia

    2013-01-01

    This "Science Note" presents a study by Christopher Talbot and Lydia Yap, who teach IB Chemistry at Anglo-Chinese School (Independent), Republic of Singapore, to pre-university students. Pre-university students may postulate the correlation between the magnitude of the lattice enthalpy compound and its melting point, since both…

  1. The Market Surveillance Panel in Ontario's electricity market : monitoring, investigating and reporting : backgrounder

    International Nuclear Information System (INIS)

    2002-04-01

    The Market Surveillance Panel (MSP) is an independent body appointed by and accountable to the Independent Directors of Ontario's Independent Electricity Market Operator (IMO). The MSP is fundamental to the development of competitive electricity markets because it is instrumental in monitoring the activities of the Ontario electricity market open to competition as of May 2002. The role of the MSP is to monitor, investigate and report on the behaviour of markets that are administered by the IMO. It is instrumental in promoting the benefits of competition to Ontario energy users. While the MSP is not a regulator, it is empowered to make recommendations to the IMO, the Ontario Energy Board and the Competition Bureau. The role of the MSP is to identify, understand and explain market outcomes that are anomalous, with particular focus on real-time energy price movements and market outcomes, gaming and the exercise of local market power. The report notes that energy prices are expected to fluctuate more in a competitive market than in a regulated market, and that price movements are actually healthy. However, the role of the MSP is to assess energy prices by asking important questions regarding the signaling role of prices, and to ensure that the changes in prices are not a result of abuse of market power. The MSP will also focus on the impediments to effective competition and on recommending actions to mitigate them. 5 refs

  2. Validated Competency Task Lists for Apparel and Accessories Marketing.

    Science.gov (United States)

    Selke-Kern, Barbara E.

    Developed by a project that validated task lists by a variety of teachers and apparel marketing business persons, this guide contains task lists for occupations in the field of apparel and accessories marketing. The guide is organized in three sections. Section 1 includes the following: (1) notes on using the information in the guide; (2) a…

  3. TEACHING BUSINESS CORRESPONDENCE FOR TOURISM AND HOSPITALITY THROUGH COLLABORATIVE WRITING APPROACH

    OpenAIRE

    Budi Purnomo

    2017-01-01

    This research aims at answering problems: (1) ―How to teach business correspondence for tourism and hospitality (BCTH) through collaborative writing approach (CWA)?‖ (2) ―What are the advantages of teaching BCTH through CWA?‖ and (3) ―What are the disadvantages of teaching BCHT through CWA?‖ This study is a descriptive and qualitative research. It uses three techniques for collecting data: observation and field notes, questionnaire and in-depth interviewing. It was undertaken in a Business Co...

  4. Graphics Tablet Technology in Second Year Thermal Engineering Teaching

    Science.gov (United States)

    Carrillo, Antonio; Cejudo, José Manuel; Domínguez, Fernando; Rodríguez, Eduardo

    2013-01-01

    Graphics tablet technology is well known in markets such as manufacturing, graphics arts and design but it has not yet found widespread acceptance for university teaching. A graphics tablet is an affordable teaching tool that combines the best features from traditional and new media. It allows developing a progressive, interactive lecture (as a…

  5. Multi-product and Multi-region Marketing

    OpenAIRE

    Widodo, Tri

    2017-01-01

    Firms could position themselves to compete within the same industry in different ways. They try to get their competitive advantage, which is defined as the ability to earn a higher rate of economic profit than the average of economic profit of other firms competing within the same markets (Besanko et al, 2013). Michael Porter (1980) coined generic strategies for firms to compete in the markets they serve, i.e. cost leadership, benefit leadership, and focus. Besanko et al (2014) noted three po...

  6. Calendar anomalies in the Russian stock market

    Directory of Open Access Journals (Sweden)

    Guglielmo Maria Caporale

    2017-03-01

    Full Text Available This research note investigates whether or not calendar anomalies (such as the January, day-of-the-week and turn-of-the-month effects characterize the Russian stock market, which could be interpreted as evidence against market efficiency. Specifically, OLS, GARCH, EGARCH and TGARCH models are estimated using daily data for the MICEX market index over the period Sept. 1997–Apr. 2016. The empirical results show the importance of taking into account transactions costs (proxied by the bid-ask spreads: once these are incorporated into the analysis, calendar anomalies disappear, and therefore, there is no evidence of exploitable profit opportunities based on them that would be inconsistent with market efficiency.

  7. 1997 begins quietly in the spot market as prices continue to drop

    International Nuclear Information System (INIS)

    Anon.

    1997-01-01

    A summary of financial data for the uranium spot market in January 1997 is provided. Price ranges for the restricted and unrestricted markets, conversion, and separative work are listed, and total market volume and new contracts are noted. Transactions made are briefly described. Deals made and pending in the spot concentrates, medium and long-term, conversion, and markets are listed for U.S. and non-U.S. buyers

  8. Realistic electricity market simulator for energy and economic studies

    International Nuclear Information System (INIS)

    Bernal-Agustin, Jose L.; Contreras, Javier; Conejo, Antonio J.; Martin-Flores, Raul

    2007-01-01

    Electricity market simulators have become a useful tool to train engineers in the power industry. With the maturing of electricity markets throughout the world, there is a need for sophisticated software tools that can replicate the actual behavior of power markets. In most of these markets, power producers/consumers submit production/demand bids and the Market Operator clears the market producing a single price per hour. What makes markets different from each other are the bidding rules and the clearing algorithms to balance the market. This paper presents a realistic simulator of the day-ahead electricity market of mainland Spain. All the rules that govern this market are modeled. This simulator can be used either to train employees by power companies or to teach electricity markets courses in universities. To illustrate the tool, several realistic case studies are presented and discussed. (author)

  9. Social marketing campaigns and children's media use.

    Science.gov (United States)

    Evans, W Douglas

    2008-01-01

    Media-related commercial marketing aimed at promoting the purchase of products and services by children, and by adults for children, is ubiquitous and has been associated with negative health consequences such as poor nutrition and physical inactivity. But, as Douglas Evans points out, not all marketing in the electronic media is confined to the sale of products. Increasingly savvy social marketers have begun to make extensive use of the same techniques and strategies used by commercial marketers to promote healthful behaviors and to counter some of the negative effects of conventional media marketing to children and adolescents. Evans points out that social marketing campaigns have been effective in helping to prevent and control tobacco use, increase physical activity, improve nutrition, and promote condom use, as well as other positive health behaviors. He reviews the evidence from a number of major recent campaigns and programming in the United States and overseas and describes the evaluation and research methods used to determine their effectiveness. He begins his review of the field of social marketing by describing how it uses many of the strategies practiced so successfully in commercial marketing. He notes the recent development of public health brands and the use of branding as a health promotion strategy. He then goes on to show how social marketing can promote healthful behavior, how it can counter media messages about unhealthful behavior, and how it can encourage discussions between parents and children. Evans concludes by noting some potential future applications to promote healthful media use by children and adolescents and to mitigate the effects of exposure to commercial marketing. These include adapting lessons learned from previous successful campaigns, such as delivering branded messages that promote healthful alternative behaviors. Evans also outlines a message strategy to promote "smart media use" to parents, children, and adolescents and

  10. Electricity marketing and retailing

    International Nuclear Information System (INIS)

    Sandre, L.

    2001-01-01

    PremStar Metering Inc. is a division of PremStar Energy Canada. In addition to providing full-service meter and data services PremStar Metering provides collection, validation, analysis and billing services, working closely with the Ontario Energy Board, independent market operator (IMO) and Measurements Canada. This presentation addressed the market power mitigation agreement (MPMA) as well as issues dealing with wholesale competition seen mostly in the power generation sector. It was noted that the goal of the MPMA is to promote competition in the marketplace. Issues regarding the short term revenue limitation and the long term generation limitation of the MPMA were also discussed. figs

  11. Teaching the Five Cs with Cinema

    Directory of Open Access Journals (Sweden)

    Rimma Garn

    2012-08-01

    Full Text Available This paper discusses teaching the five Cs (as noted in the following introduction, delineated in the “National Standards for Foreign Language Learning in the 21st Century,” through a college content course based on cinema. It provides an overview of a 2009 Berkeley workshop, “Teaching Language and Culture with Film,” that addressed larger issues related to such courses within the curriculum, their design and teaching. The paper goes on to describe three Russian courses based on the same textbook, KinoTalk, yet designed for different student audiences: for traditional third year students and for various kinds of non-traditional students, for heritage speakers, and for former missionaries with two-years experience in the target country but minimal formal training in the language. In conclusion, the paper suggests ideas for further courses taught using the same textbook and for teaching the five Cs through language and cinema in general.

  12. Information Technology-Based Innovation in International Marketing Education: An Exploration of Two Learning Environments

    Science.gov (United States)

    Sinkovics, Rudolf R.; Haghirian, Parissa; Yu, Shasha

    2009-01-01

    Information technology (IT) innovations have and continue to have a significant impact on international marketing practice and customer interactions. With the marketing environment becoming increasingly dependent on technology, marketing teaching in higher education faces a challenging task of effectively leveraging technology in diverse learning…

  13. Harmonising the balancing market Issues to be considered

    Energy Technology Data Exchange (ETDEWEB)

    2010-07-15

    One of the work streams established in NordREG Work Programme for 2009 is related to the Nordic balancing power market and balance management. One of the tasks is to follow up the implementation of the common balance management according to what was described above, the other task is related to the efficient functioning of the Nordic balancing power market. While it has been noted that the Nordic wholesale market functions well, there is an expectation that further harmonization of the Nordic balancing power market would improve the efficiency of the market and form the basis for further integration with adjacent markets in the area of balancing services. Therefore NordREG has taken on to investigate in which areas further harmonization can be expected to be cost-efficient and contribute to a better functioning market and how this harmonized market could be monitored. The task according to the work programme is: 'In its initial work regarding Nordic balancing, NordREG noted that the common Nordic list for bids in regulation power works fairly well. However, there seems to be scope for increased efficiency. This might be attained by identifying important differences in the framework between countries as well as proposing a genuine Nordic harmonisation. It is important initially to discuss to what degree harmonisation is necessary in order to improve the efficient functioning of the market. 'In approaching these topics, NordREG has been discussing with the Nordic TSOs, where appropriate, and has made use of Nordel's publications on this topic. This report provides an overview of the current state of integration and harmonization of balancing in the Nordic region. The report also provides a summary of the harmonization measures that might be implemented in the future

  14. Establishing a Relationship between Behavior Change Theory and Social Marketing: Implications for Health Education.

    Science.gov (United States)

    Thackeray, Rosemary; Neiger, Brad L.

    2000-01-01

    Describes relationships between behavior change theory and social marketing practice, noting challenges in making behavior change theory an important component of social marketing and proposing that social marketing is the framework to which theory can be applied, creating theory-driven, consumer-focused, more effective health education programs.…

  15. Teach for All: Storytelling "Shared Solutions" and Scaling Global Reform

    Science.gov (United States)

    Ahmann, Chloe

    2015-01-01

    "Teach For All" is a global network of state-based organizations that translate "Teach For America's" market model of school reform into moral projects of nation-building abroad. Referring to this challenge as one of "scaling" the organization, its leaders elaborate a theory of change that hinges on replicability: in…

  16. Canadian natural gas market: dynamics and pricing -- an energy market assessment

    International Nuclear Information System (INIS)

    2000-11-01

    This publication is part of the Energy Market Assessment Program of the National Energy Board. It focuses on identifying factors that affect natural gas prices and describe the current functioning of domestic regional markets in British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Quebec and in the Atlantic provinces.The report emphasizes the growth in demand for natural gas throughout North America, and the aggressive response by producers to the current high price environment with increased drilling programs. The report also predicts a supply and demand adjustment over time, and an accompanying relief in natural gas prices, although the Board is not able to predict with certainty any movements in commodity markets. The Board's findings indicate that domestic users of natural gas paid less than export customers until 1998, at which point the two prices have converged. The end result of the convergence was that Canadians have had access to natural gas under terms and conditions which were no less favourable than those in effect for export customers. The influence of electronic trading systems is reviewed, noting that spot markets and futures markets such as the NYMEX and AECO-C/NIT have had a significant impact on the pricing of natural gas, mostly by allowing market participants to manage price volatility by forward contracting. 1 tab., 42 figs., 1 glossary

  17. [Application of mind map in teaching of medical parasitology].

    Science.gov (United States)

    Zhou, Hong-Chang; Shao, Sheng-Wen; Xu, Bo-Ying

    2012-12-30

    To improve the teaching quality of medical parasitology, mind map, a simple and effective learning method, was introduced. The mind map of each chapter was drawn by teacher and distributed to students before the class. It was helpful for teacher to straighten out the teaching idea, and for students to grasp the important learning points, perfect the class notes and improve learning efficiency. The divergent characteristics of mind map can also help to develop the students' innovation ability.

  18. NOTES FOR THE PRIMARY CARE TEACHERS: TEACHING DOCTOR-PATIENT COMMUNICATION IN FAMILY MEDICINE

    Directory of Open Access Journals (Sweden)

    AR Yong Rafidah

    2007-01-01

    Full Text Available Doctor-patient communication skills are important in family medicine and can be taught and learned. This paper summarisesthe salient contents and main methods of the teaching and learning of doctor-patient communication, especially thoseapplicable to the discipline.

  19. Organ markets and human dignity: on selling your body and soul.

    Science.gov (United States)

    Stempsey, W E

    2000-08-01

    This article addresses the ethics of selling transplantable organs. I examine and refute the claim that Catholic teaching would permit and even encourage an organ market. The acceptance of organ transplantation by the Church and even its praise of organ donors should not distract us from the quite explicit Church teaching that condemns an organ market. I offer some reasons why the Church should continue to disapprove of an organ market. The recent commercial turn in medicine can blind us to the problem of an organ market. In addition, the reliance on the gift image in organ transplantation raises difficulties of its own. What is needed is a fuller appreciation of the fact that the human person is essentially embodied with all its parts, and not merely an autonomous being that possesses organs as properties to sell. I support this vision of the embodied human person by appealing to the writings of Immanuel Kant.

  20. PERAN DAN POTENSI KYAI PESANTREN DALAM PENGEMBANGAN LEMBAGA KEUANGAN SYARIAH DI PEKALONGAN Tinjauan WoM Marketing dan Buzz Marketing

    Directory of Open Access Journals (Sweden)

    AM. M. Hafidz MS

    2015-01-01

    Full Text Available Because of their strenght, charisma, knowledge, authority in the boarding school, leverage influentality, expertise, and leverage social networks, Kyai Pesantren have the potential to market the Islamic Financial Institutions by creating buzz and WoM marketing. Their role as marketer could be (1 providing education and learning on Islamic economics, Syaria Islamic Institution and fiqh muamalah (2 building several business units to teach their students operationally and practically on Islamic economics (3 posing as Syaria Supervisory Board in existing Syaria Islamic Institution as Syaria compliance guardian (4 disseminating on Syaria Islamic Institution role to community when giving them a lecture.

  1. Teaching English and History through Historical Fiction.

    Science.gov (United States)

    Hicks, Alun; Martin, Dave

    1997-01-01

    Explores the appeal of historical fiction for young readers and describes its place within any school curriculum. Describes a project in Dorset Middle Schools which used historical fiction to teach medieval history and English. Notes that students' historical thinking was improved, their knowledge of medieval world advanced, and their writing was…

  2. A Progressive Approach to Teaching Analytics in the Marketing Curriculum

    Science.gov (United States)

    Liu, Yiyuan; Levin, Michael A.

    2018-01-01

    With the emerging use of analytics tools and methodologies in marketing, marketing educators have provided students training and experiences beyond the soft skills associated with understanding consumer behavior. Previous studies have only discussed how to apply analytics in course designs, tools, and related practices. However, there is a lack of…

  3. The Relative Acceptability of the Multimedia Teaching Format

    Science.gov (United States)

    Cunningham, William H.; And Others

    1976-01-01

    This research was designed to measure how students enrolled in introductory marketing courses perceived mass section multimedia lecture classes in comparison with other commonly utilized teaching formats. (Author/RK)

  4. Globes and Teaching Aids Manufactured by Jan Felkl Company for the Polish Market

    Directory of Open Access Journals (Sweden)

    Malgorzata Taborska

    2016-05-01

    Full Text Available Jan Felkl company from Roztoky (Roztok near Prague manufactured globes in seventeen language versions, since 1861 also in Polish language. The company was active until 1952, but it ceased to manufacture Polish-language globes as early as in 1914. In the aftermath of the First World War, and with the development of printing business, the demand for Czech globes shrank. It is difficult to estimate the overall output of Polish- language globes manufactured by Felkl’s company throughout the 53 years it operated. From catalogues and the surviving globes we know that terrestrial globes in six sizes, folding globes in two sizes, celestial globes (probably in four sizes, as well as telluria, lunaria and planetaria were manufactured for the Polish market. It is difficult to decide how many editions of individual types of globes were issued. Polish names were compiled by Franciszek Waligórski (one globe and Mirosław Suchecki. Only 28 globes have survived to this day, including one celestial globe. Most of them are globes of an 8-inch diameter, approved by the Austrian ministries as teaching aids for schools. Nearly half of the surviving globes date from the years 1894–1914. Only ten items are in museums.

  5. Methodology of teaching and new challenges in the training of professionals in the area of industrial radiology

    International Nuclear Information System (INIS)

    Lima, C.M. Araujo; Pelegrineli, S.Q.; Lima, A.R.

    2017-01-01

    One of the main causes of radiological accidents is the lack of knowledge in radiological protection of workers. In order to meet the needs of professionals in radiology techniques in training in industrial radiology and radiological protection, the Training Course in Industrial Radiology was created in 2009 by MAXIM, in partnership with the Casa Branca Faculty. The objective is to present the structure and methodology of teaching used in this course to reach the objectives of training professionals with solid knowledge in industrial radiology, as well as to mention the challenges of this training. For the elaboration of the study, a statistical data base and theoretical analysis of the teaching structure of the course was used. Professional training in industrial radiology is subdivided into basic, specific, practical and complementary modules, totaling a workload of 360 hours. It is noted that most of the professionals trained come from the great urban centers of the country, favoring employability in the port terminals and industries that are located in these regions. It is concluded, therefore, that it is necessary and of great importance for the growing industrial market, the formation of new professionals, mainly in cities of the interior

  6. Using the decentralized and liberalized electricity market microworld (LEMM) as an educational tool

    International Nuclear Information System (INIS)

    Pasaoglu, Guezay

    2011-01-01

    Decentralized and liberalized electricity market involves a great deal of interdisciplinary concepts, including economic, commercial, environmental and technological issues. Consequently, the system is complicated. Accordingly, nowadays introductory courses focusing on the electricity market dynamics have been added to the curriculum at many universities. However, as the electricity market dynamics are complicated, it is not straightforward for students to understand. A teaching tool to assist students to better understand strategic behaviors in the market is thus in high demand. Due to these reasons, Liberalized Electricity Market Microworld (LEMM), incorporating a system dynamics based simulation model, is developed. The LEMM's contribution to the students learning and understanding of the decentralized and liberalized electricity market dynamics have been explored by organizing game sessions with the LEMM for totally 49 students who participated in 'Energy Policy and Planning' course in Bogazici University. The findings obtained from the exploratory study reveal that the students improved their understanding of the liberalized and decentralized electricity market through the game session with the LEMM. In this paper, the general characteristics of the LEMM and the underlying model are presented, the microworlds', particularly the LEMM's potential contribution to learning and teaching is discussed. - Research highlights: → LEMM describes realistically the dynamics of liberalized and decentralized electricity markets. → LEMM is a system dynamics based microworld used as a teaching tool in universities. → The study reveals that student's learning and understanding improves significantly using LEMM. → Future target groups of the LEMM are energy policy makers and decision makers. → To improve the performance of the training, microworld based game sessions should be used.

  7. Online Resources for Teaching Shakespeare. ERIC Digest.

    Science.gov (United States)

    Stoicheva, Mila

    To assist educators in effectively teaching the works of such a critical author as William Shakespeare, this Digest identifies and describes some of the most significant and useful online resources. The digest notes that the sites were chosen on the basis of their technical excellence, purpose, content, authorship, and general usefulness for…

  8. In Search of Market Access: Why the Doha “Plan B” for December 2011 is likely to fail Effective Market Access (Part I)

    OpenAIRE

    Carrere, Céline; De Melo, Jaime

    2011-01-01

    Once again the Doha Round negotiators are struggling to reach an agreement, this time by mid-December on a “plan B” package that would give increased market access to Least Developed Countries (LDCs) in the form of duty-free-quota free (DFQF) access accompanied by simplified rules of origin. Estimating ‘effective market access' to the two largest ‘preference-givers', the US and EU preferences, this note shows that remaining market access left for the LDCs is negligible at around 3 percent in ...

  9. Teaching Strategic Thinking on Oligopoly: Classroom Activity and Theoretic Analysis

    Science.gov (United States)

    Han, Yongseung; Ryan, Michael

    2017-01-01

    This paper examines the use of a simple classroom activity, in which students are asked to take action representing either collusion or competition for extra credit to teach strategic thinking required in an oligopolistic market. We suggest that the classroom activity is first initiated prior to the teaching of oligopoly and then the instructor…

  10. Patterns of Mobile Technology Use in Teaching: A Pilot Study

    Science.gov (United States)

    Seifert, Tami

    2015-01-01

    The use of mobile learning spaces is an opportunity to break the boundaries of the classroom and to prepare student-teachers towards teaching classes tailored to the future teaching market, while providing the tools and inspiration to lead change in schools. The purpose of this precursor study is to examine the subject of implementing mobile…

  11. Problems and advantages of applying the e-learning model to the teaching of English

    OpenAIRE

    Shaparenko, А.; Golikova, А.

    2013-01-01

    In this article we mention some potential and noted problems and advantages of applying the e-learning model to the teaching of English. In the area of foreign language teaching a lot has been done, but there are constant attempts for new solutions. Another option for e-learning is a hybrid course.

  12. Molecular Analysis of Bacterial Microbiota on Brazilian Currency Note Surfaces

    Directory of Open Access Journals (Sweden)

    Tairacan Augusto Pereira da Fonseca

    2015-10-01

    Full Text Available Currency notes have been implicated as a vehicle for transmitting community-acquired bacterial infections. However, the overall diversity of the bacterial population residing on banknotes is still unknown in Brazil. In this study, we aimed to investigate the overall bacterial population from 150 different Brazilian Rial (R$ notes in circulation using a culture-independent Illumina massively parallel sequencing approach of the 16S rRNA genes. Samples were randomly collected from three different street markets or “feiras” in the metropolitan region of São Paulo. Taxonomical composition revealed the abundance of Proteobacteria phyla, followed by Firmicutes and Streptophyta, with a total of 1193 bacterial families and 3310 bacterial genera. Most of these bacterial genera are of human, animal, and environmental origins. Also, our analysis revealed the presence of some potential pathogenic bacterial genera including Salmonella, Staphylococcus, and Klebsiella. The results demonstrate that there is a tremendous diversity of bacterial contamination on currency notes, including organisms known to be opportunistic pathogens. One of the factors that may contribute to the richness of bacterial diversity in currency notes is personal hygiene. Thus, our results underscore the need to increase public awareness of the importance of personal hygiene of money handlers who also handle food.

  13. Molecular Analysis of Bacterial Microbiota on Brazilian Currency Note Surfaces.

    Science.gov (United States)

    Pereira da Fonseca, Tairacan Augusto; Pessôa, Rodrigo; Sanabani, Sabri Saeed

    2015-10-22

    Currency notes have been implicated as a vehicle for transmitting community-acquired bacterial infections. However, the overall diversity of the bacterial population residing on banknotes is still unknown in Brazil. In this study, we aimed to investigate the overall bacterial population from 150 different Brazilian Rial (R$) notes in circulation using a culture-independent Illumina massively parallel sequencing approach of the 16S rRNA genes. Samples were randomly collected from three different street markets or "feiras" in the metropolitan region of São Paulo. Taxonomical composition revealed the abundance of Proteobacteria phyla, followed by Firmicutes and Streptophyta, with a total of 1193 bacterial families and 3310 bacterial genera. Most of these bacterial genera are of human, animal, and environmental origins. Also, our analysis revealed the presence of some potential pathogenic bacterial genera including Salmonella, Staphylococcus, and Klebsiella. The results demonstrate that there is a tremendous diversity of bacterial contamination on currency notes, including organisms known to be opportunistic pathogens. One of the factors that may contribute to the richness of bacterial diversity in currency notes is personal hygiene. Thus, our results underscore the need to increase public awareness of the importance of personal hygiene of money handlers who also handle food.

  14. English Foreign Language Learners Kinesics on Teaching Performance

    Directory of Open Access Journals (Sweden)

    Hajjah Zulianti

    2017-12-01

    Full Text Available This research entitle English foreign language learners kinesics on teaching performance aims to mention and to describe the forms and the function of kinesics used by EFL learners on teaching performance, and to describe the importance of kinesics in teaching activity. This research is descriptive qualitative research. The data of the research are taken from EFL learners’ teaching performance on sixth semester at STKIP PGRI Bandar Lampung. The researcher observes the learners’ kinesics in teaching activity by using observing method and noting technique. In analyzing the data, the researcher uses description method. The result shows that there are twenty kinds of kinesics acted by the trainee, those are sitting in relaxing, arms crossed in front of the chest, standing in relaxing, walking around the class, checking the time, stroking the chin or beard, smile, happily surprised, wrinkle forehead, nodding head, shaking head, thumbs up, pointing finger, counting hand, waving hand, looking up, eye following, squinting, look in eye and breaking or making eye contact. Keywords: Kinesics, EFL Learners, Teaching Performance

  15. 78 FR 46425 - Sale and Issue of Marketable Book-Entry Treasury Bills, Notes, and Bonds

    Science.gov (United States)

    2013-07-31

    ... a simple-interest money market yield computed on an actual/360 basis, subject to an appropriate... 13-week Treasury bill auction High Rate (stop out rate) converted into a simple actual/360 interest...-week Treasury bill auction High Rate that has been translated into a simple-interest money market yield...

  16. Teaching Thousands with Cloud-based GIS

    Science.gov (United States)

    Gould, Michael; DiBiase, David; Beale, Linda

    2016-04-01

    Teaching Thousands with Cloud-based GIS Educators often draw a distinction between "teaching about GIS" and "teaching with GIS." Teaching about GIS involves helping students learn what GIS is, what it does, and how it works. On the other hand, teaching with GIS involves using the technology as a means to achieve education objectives in the sciences, social sciences, professional disciplines like engineering and planning, and even the humanities. The same distinction applies to CyberGIS. Understandably, early efforts to develop CyberGIS curricula and educational resources tend to be concerned primarily with CyberGIS itself. However, if CyberGIS becomes as functional, usable and scalable as it aspires to be, teaching with CyberGIS has the potential to enable large and diverse global audiences to perform spatial analysis using hosted data, mapping and analysis services all running in the cloud. Early examples of teaching tens of thousands of students across the globe with cloud-based GIS include the massive open online courses (MOOCs) offered by Penn State University and others, as well as the series of MOOCs more recently developed and offered by Esri. In each case, ArcGIS Online was used to help students achieve educational objectives in subjects like business, geodesign, geospatial intelligence, and spatial analysis, as well as mapping. Feedback from the more than 100,000 total student participants to date, as well as from the educators and staff who supported these offerings, suggest that online education with cloud-based GIS is scalable to very large audiences. Lessons learned from the course design, development, and delivery of these early examples may be useful in informing the continuing development of CyberGIS education. While MOOCs may have passed the peak of their "hype cycle" in higher education, the phenomenon they revealed persists: namely, a global mass market of educated young adults who turn to free online education to expand their horizons. The

  17. Teaching strategies in web technologies for virtual learning environments

    Directory of Open Access Journals (Sweden)

    Ilber Dario Saza-Garzón

    2016-12-01

    Full Text Available The virtual learning environments (AVAs have been a subject of discussion and questions mainly on finding the best teaching practices, which tools you can use them and how to achieve optimum utilization have better results in virtual education, for Therefore in this paper some elements about the characteristics, history, teaching, studies have virtual environments and web applications as tools to support teaching and learning, are set for a virtual tutor note the when planning, designing, creating and implementing online courses. Thus the reader will find concepts, explanations and different evolutionary processes that wins ICT and how are you have been involved in the educational context, spotting potential applications from mediation of teaching, plus some suggestions of how to carry out exposed use thereof in virtual learning environments to strengthen the different processes of teaching and learning.

  18. Teaching with Rosy

    CERN Multimedia

    1981-01-01

    The 'Rosy' system was developed at CERN around 1981 mainly as a teaching tool to educate engineers and technicians to the usage of microprocessors, which were then just appearing on the market. The system was roughly as powerful as an early AppleII computer, but it had a set of open interfaces to provide read-out and control of physics experiments. About 100 boxes were produced, and used also outside CERN.

  19. Student Teachers' Approaches to Teaching Biological Evolution

    Science.gov (United States)

    Borgerding, Lisa A.; Klein, Vanessa A.; Ghosh, Rajlakshmi; Eibel, Albert

    2015-06-01

    Evolution is fundamental to biology and scientific literacy, but teaching high school evolution is often difficult. Evolution teachers face several challenges including limited content knowledge, personal conflicts with evolution, expectations of resistance, concerns about students' conflicts with religion, and curricular constraints. Evolution teaching can be particularly challenging for student teachers who are just beginning to gain pedagogical knowledge and pedagogical content knowledge related to evolution teaching and who seek approval from university supervisors and cooperating teachers. Science teacher educators need to know how to best support student teachers as they broach the sometimes daunting task of teaching evolution within student teaching placements. This multiple case study report documents how three student teachers approached evolution instruction and what influenced their approaches. Data sources included student teacher interviews, field note observations for 4-5 days of evolution instruction, and evolution instructional artifacts. Data were analyzed using grounded theory approaches to develop individual cases and a cross-case analysis. Seven influences (state exams and standards, cooperating teacher, ideas about teaching and learning, concerns about evolution controversy, personal commitment to evolution, knowledge and preparation for teaching evolution, and own evolution learning experiences) were identified and compared across cases. Implications for science teacher preparation and future research are provided.

  20. TEACHING AND LEARNING OF FRENCH: IMPERATIVE FOR ...

    African Journals Online (AJOL)

    Prof

    It is important to note that, the teaching of French was introduced into the ... subjects like English to the detriment of French language is a proof of that .... To encourage teachers to lead the learners to use French language as a tool for .... professionals, thereby placing Nigeria at a disadvantage in terms of job creation.

  1. A simple technique to increase profits in wood products marketing

    Science.gov (United States)

    George B. Harpole

    1971-01-01

    Mathematical models can be used to solve quickly some simple day-to-day marketing problems. This note explains how a sawmill production manager, who has an essentially fixed-capacity mill, can solve several optimization problems by using pencil and paper, a forecast of market prices, and a simple algorithm. One such problem is to maximize profits in an operating period...

  2. Impacts of market liberalisation on the EU gas industry

    International Nuclear Information System (INIS)

    Van Oostvoorn, F.; Boots, M.G.

    1999-10-01

    The paper presents an analysis of tbc effects of tbc European Union (EU) Gas Directive on the EU natural gas industry in the next ten years. First, it briefly reviews the current driving factors for increasing competition in the EU gas markets. Second, the different directions of implementation of EU Gas Directive are discussed. Finally we give an assessment of impacts of the different directions of implementation of the Gas Directive, thereby focusing on structural changes of the gas industry and the scope for reduction of consumer gas prices. Note that our assessment of the impacts is partly based on an analysis of recent trends in the EU gas market and partly on calculations with a recently developed model of the EU gas market on company level. The paper summarises the main observations of a study conducted by the Netherlands Energy Research Foundation (ECN) last year in the framework of a larger scenario study for the European Committee, Directorate-General 17, in the Shared Analysis Project, 'Economic Foundations for Energy Policy in Europe to 2020' managed by FhG-ISI. For the complete results of the ECN study, see report 'Impacts of Market Liberalisation on the EU Gas Industry', September 1999, forthcoming. Note that the analysis is limited to the gas market and does not include other impacts, i.c. on energy conservation, emissions, etc. 21 refs

  3. Improving Marketing Students' Reading Comprehension with the SQ3R Method

    Science.gov (United States)

    Artis, Andrew B.

    2008-01-01

    For courses in a marketing curriculum to be effective where traditional textbook-based teaching methods are used, students must have sufficient ability to comprehend assigned reading materials. In addition, marketing graduates will have to read proficiently to meet the expectations of employers and to satisfy their own need to be highly competent…

  4. 75 FR 64384 - Self-Regulatory Organizations; The NASDAQ Stock Market LLC; Order Instituting Proceedings To...

    Science.gov (United States)

    2010-10-19

    ..., particularly in times of market stress, and exacerbate market volatility.\\8\\ \\7\\ See BATS Letter at 2; Deutsche... breakers. \\10\\ Id. \\11\\ Id. at 3-4. In its response, Nasdaq rejected the argument that the proposed... of individual exchange volatility moderators in times of market stress. In addition, as noted above...

  5. Fashion Merchandising. Marketing and Distributive Education.

    Science.gov (United States)

    Robertson, Horace C.; And Others

    This curriculum guide was developed to be used as a resource guide to assist marketing and distributive education teachers in planning and teaching a course in fashion merchandising. First, an introductory section is devoted to the management of the fashion merchandising curriculum, including information on the guide's background, units of…

  6. Peer review: a tool to enhance clinical teaching.

    Science.gov (United States)

    Gusic, Maryellen; Hageman, Heather; Zenni, Elisa

    2013-10-01

    The system used by academic health centres to evaluate teaching must be valued by the large number of faculty staff that teach in clinical settings. Peer review can be used to evaluate and enhance clinical teaching. The objective of this study was to determine the perceptions of clinical faculty about the effects of participating in peer review. Faculty members were observed teaching in a clinical setting by trained peer observers. Feedback was provided using a checklist of behaviours and descriptive comments. Afterwards, semi-structured interviews were conducted to assess the faculty member's perception about the process. Notes from the interviews were analysed using a grounded theory approach. The study was approved by the institutional review boards of all the institutions involved. Three themes emerged from the interviews with faculty members: (1) they found the process to be valuable - they received information that affirmed "good" teaching behaviours, and were prompted to be more focused on their teaching; (2) they were motivated to enhance their teaching by being more deliberate, interactive and learner-centred; and (3) they were inspired to explore other opportunities to improve their teaching skills. Peer review is a process that promotes the open discussion and exchange of ideas. This conversation advances clinical teaching skills and allows high-quality teaching behaviours to be strengthened. © 2013 John Wiley & Sons Ltd.

  7. 77 FR 15163 - Self-Regulatory Organizations; The NASDAQ Stock Market LLC; Notice of Filing and Immediate...

    Science.gov (United States)

    2012-03-14

    ... troubling trend of reduced participation in the equity markets by individual investors, and that nearly 30... different asset classes within a single strategy. NASDAQ also notes that cash equities and options markets...-Regulatory Organizations; The NASDAQ Stock Market LLC; Notice of Filing and Immediate Effectiveness of...

  8. Teaching Marketing through a Micro-Economy in Virtual Reality

    Science.gov (United States)

    Drake-Bridges, Erin; Strelzoff, Andrew; Sulbaran, Tulio

    2011-01-01

    Teaching retailing principles to students is a challenge because although real-world wholesale and retail decision making very heavily depends on dynamic conditions, classroom exercises are limited to abstract discussions and role-playing. This article describes two interlocking class projects taught using the virtual reality of secondlife.com,…

  9. A note on the conditional correlation between energy prices: Evidence from future markets

    International Nuclear Information System (INIS)

    Marzo, Massimiliano; Zagaglia, Paolo

    2008-01-01

    We model the joint movements of daily returns on one-month futures for crude oil, heating oil and natural gas through the multivariate GARCH with dynamic conditional correlations and elliptical distributions introduced by Pelagatti and Rondena [Pelagatti, M.M., Rondena, S., 2007. 'Dynamic Conditional Correlation with Elliptical Distributions', unpublished manuscript. Universita di Milano - Bicocca, August]. Futures prices of crude and heating oil covary strongly. The conditional correlation between the futures prices of natural gas and crude oil has been rising over the last 5 years. However, this correlation has been low on average over two thirds of the sample, suggesting that future markets have no established tradition of pricing natural gas as a function of developments on oil markets. (author)

  10. Teaching e-Commerce Personalization Technology: The Need for a Comprehensive View

    Science.gov (United States)

    Sicilia, Miguel-Angel

    2005-01-01

    Personalization technology has become an important topic in e-commerce, fostered by the emergence of the relationship-marketing paradigm. But teaching e-commerce personalization technology is a challenging task, since it requires a balance between marketing and management and technical implementation issues that must be calibrated according to the…

  11. The role of regulators in competitive markets

    International Nuclear Information System (INIS)

    Singer, J.

    2002-01-01

    Some of the key features of restructuring the electric power industry in Ontario were presented, with reference to Ontario Power Generation, a successor company to emerge from Ontario Hydro. Restructuring has resulted in a pool-based model with financial bilateral contracts, corporate separation instead of functional unbundling, and a market power mitigation framework based on decontrol of assets and revenue cap/rebate. The regulators in the Ontario model are the Ontario Energy Board, the Independent Electricity Market Operator, and the Federal Energy Regulators. Regulators are pressured to keep prices low while recognizing that price signals are essential for market functioning. The paper discussed the historical practice of system operators working under the assumption of 'reliability at any price', and examined if it is compatible with a market structure. It was noted that independent system operators hold significant power over market design and functioning, but have little oversight. 2 figs

  12. Good Research and Faculty Buy-in: 2 Keys to Effective Marketing

    Science.gov (United States)

    Blumenstyk, Goldie

    2008-01-01

    Effective marketing requires more than a sleek new logo. This article presents excerpts of an online discussion on the dos and don'ts of college marketing with Mary R. Stagaman, associate vice president for external relations at the University of Cincinnati. In this discussion, she noted that good research and faculty buy-in are the two keys to…

  13. Ectopic Pregnancy in Lagos State University Teaching Hospital ...

    African Journals Online (AJOL)

    We set out to determine the socio-demographic factors,pattern of presentation and management of ectopic pregnancy in a University Teaching Hospital in Lagos, Nigeria. A retrospective descriptive analysis of all cases of ectopic pregnancy over a 2-year period was carried out. The case notes were retrieved from the ...

  14. "To Market, to Market": Exploring the Teaching-Learning Interface in Developing Intercultural Interactions from Textbook Activities--Crossing Languages and Cultures

    Science.gov (United States)

    Morgan, Anne-Marie; Mercurio, Nives

    2011-01-01

    In this paper we consider what happens at the "teaching-learning interface" in some Indonesian and Italian examples of classroom interactions within an intercultural orientation to languages teaching and learning. Using activities from textbooks as a starting point, we identify the underlying linguistic, cultural, and intercultural…

  15. A complementarity model for solving stochastic natural gas market equilibria

    International Nuclear Information System (INIS)

    Jifang Zhuang; Gabriel, S.A.

    2008-01-01

    This paper presents a stochastic equilibrium model for deregulated natural gas markets. Each market participant (pipeline operators, producers, etc.) solves a stochastic optimization problem whose optimality conditions, when combined with market-clearing conditions give rise to a certain mixed complementarity problem (MiCP). The stochastic aspects are depicted by a recourse problem for each player in which the first-stage decisions relate to long-term contracts and the second-stage decisions relate to spot market activities for three seasons. Besides showing that such a market model is an instance of a MiCP, we provide theoretical results concerning long-term and spot market prices and solve the resulting MiCP for a small yet representative market. We also note an interesting observation for the value of the stochastic solution for non-optimization problems. (author)

  16. A complementarity model for solving stochastic natural gas market equilibria

    International Nuclear Information System (INIS)

    Zhuang Jifang; Gabriel, Steven A.

    2008-01-01

    This paper presents a stochastic equilibrium model for deregulated natural gas markets. Each market participant (pipeline operators, producers, etc.) solves a stochastic optimization problem whose optimality conditions, when combined with market-clearing conditions give rise to a certain mixed complementarity problem (MiCP). The stochastic aspects are depicted by a recourse problem for each player in which the first-stage decisions relate to long-term contracts and the second-stage decisions relate to spot market activities for three seasons. Besides showing that such a market model is an instance of a MiCP, we provide theoretical results concerning long-term and spot market prices and solve the resulting MiCP for a small yet representative market. We also note an interesting observation for the value of the stochastic solution for non-optimization problems

  17. Christianity, the Free Market, and Libertarianism

    Directory of Open Access Journals (Sweden)

    Light Christian

    2017-10-01

    Full Text Available In recent centuries Christians of various denominations have endorsed many different political philosophies that they see as being truly biblical in their approach. Over this time there has been an increasing hostility, by some Christians, towards free markets and political philosophies that hold human liberty as the highest goal such as libertarianism and classical liberalism. This criticism is unwarranted and misplaced as libertarianism and free markets are not only compatible with Christianity, they are also the most biblically sound of all economics systems and political philosophies endorsed by Christians today. Therefore, this paper will argue that Christians of all denominations should endorse free markets and libertarianism if they wish to create a world that follows biblical principles and the teachings of Jesus.

  18. The Quest for Less: Activities and Resources for Teaching K-8

    Science.gov (United States)

    The Quest for Less provides hands-on lessons and activities, enrichment ideas, journal writing assignments, and other educational tools related to preventing and reusing waste. This document includes factsheets, activities, and teaching notes for 6-8

  19. 77 FR 21823 - Self-Regulatory Organizations; The NASDAQ Stock Market LLC; Notice of Filing and Immediate...

    Science.gov (United States)

    2012-04-11

    ... Commission Chairman on what she viewed as a troubling trend of reduced participation in the equity markets by... investment strategy. NASDAQ also notes that cash equities and options markets are linked, with liquidity and...-Regulatory Organizations; The NASDAQ Stock Market LLC; Notice of Filing and Immediate Effectiveness of...

  20. Surgical and Teaching Mission to Mongolia: Experience and Lessons.

    Science.gov (United States)

    Haranhalli, Neil; Gelfand, Yaroslav; Abramowicz, Apolonia E; Siyez, Abai; Elahi, Ebby; Yassari, Reza

    2017-06-01

    For decades, the disparity in medical care across the world along with the fundamental essence of medicine as service has laid the foundation for the global medical mission. Mongolia, a country often overlooked as an area in need of medical aid, harbors a fertile environment for long-term change. In the last 15-20 years, after the fall of the Union of Soviet Socialist Republics, Mongolia has turned to a free-market healthcare model and has been struggling with the transition from the formally state-run system. These changes have slowed the original progress noted among surgical specialties, namely neurosurgery, in Mongolia. A lack of resources, a desire for international interaction, and a need for technical mentorship remain a real struggle for local neurosurgeons. Under the auspices of the Virtue Foundation (www.virtuefoundation.org), we report on our 3-year experiences during our surgical and teaching mission to Mongolia and look towards long-term improvements in Mongolian neurosurgery. A total of 15 operations were performed and more than 50 patients seen in clinic during the 3-year experience. Patients ranged from 1 to 77 years of age. No patients encountered any significant peri- or postoperative complications. In our experience with the surgical and teaching mission to Mongolia, when directed appropriately, medical missions can serve as the perfect medium in fostering that environment, providing local healthcare professionals with the knowledge, skills, and motivation to create self-sustaining improvement in their own country, hence promoting intellectual and technological advancement and raising the standard of care. Copyright © 2017 Elsevier Inc. All rights reserved.

  1. A novel model for product bundling and direct marketing in e-commerce based on market segmentation

    Directory of Open Access Journals (Sweden)

    Arash Beheshtian-Ardakani

    2018-01-01

    Full Text Available Nowadays, companies offer product bundles with special discounts in order to sell more products. However, it is important to note that customers show different levels of loyalties to companies, and each segment of the market has unique features, which influences the customers’ buying patterns. The primary purpose of this paper is to propose a novel model for product bundling in e-commerce websites by using market segmentation variables and customer loyalty analysis. RFM model is employed to calculate customer loyalty. Subsequently, the customers are grouped based on their loyalty levels. Each group is then divided into different segments based on market segmentation variables. The product bundles are determined for each market segment via clustering algorithms. Apriori algorithm is also used to determine the association rules for each product bundle. Classification models are applied in order to determine which product bundle should be recommended to each customer. The results demonstrate that the silhouette coefficient, support, confidence, and accuracy values are higher when both customer loyalty level and market segmentation variables are used in product bundling. Accordingly, the proposed model increases the chance of success in direct marketing and recommending product bundles to customers.

  2. Snapping up the market: the Rock Hamburgueria case

    Directory of Open Access Journals (Sweden)

    Ana Paula Kieling

    2017-01-01

    Full Text Available This study case aims to offer the students an opportunity of experiencing relevant situations to the marketing context, from the management analysis of Rock Hamburgueria, an establishment that sells gourmet burgers in a competitive environment. The restaurant, opened in 2014 in Florianópolis, SC, Brazil by Melissa Andrade and André Fernandes, was profitable in its first year of activity, but has suffered a drop in sales, attributed to the increased competition in the industry and the economic crisis in the country. To outstand from the others, reach their target audience and achieve better results, the partners need to invest in marketing strategies, but given their limited capital to invest in the field, the partners are facing a dilemma: should they focus on traditional marketing or digital marketing actions? As a teaching tool, the case was developed to be used in graduate and undergraduate courses in Business Administration and Marketing. The discussion in the in Marketing Management and Digital Marketing courses includes topics such as marketing management and digital marketing.

  3. Comparative Effects of Tri-Polar Eclectic Teaching Approach on ...

    African Journals Online (AJOL)

    This is an experimental study that examined the comparative effects of Tripolar Interactionist teaching strategy on the academic performance of Junior Secondary School III students of Adeyemi Demonstration secondary School Ondo in social studies. The instrument used for the study includes scheme of work, lesson notes ...

  4. Changing the Business Model of a Distance Teaching University

    NARCIS (Netherlands)

    Koper, Rob

    2014-01-01

    Reference: Koper, E.J.R. (2014) Changing the Business Model of a Distance Teaching University. In R. Huang, Kinshuk, Price, J.K. (eds.), ICT in Education in Global Context: emerging trends report 2013-2014, Lecture Notes in Educational Technology, Heidelberg: Springer Verlag, pp. 185-203 ISBN

  5. Materials and Techniques for Teaching the Esperanto Language in the Elementary Grades [and] 1996 Packet for Teachers.

    Science.gov (United States)

    Jones, Kent

    Materials presented here include a variety of resources for teachers of Esperanto: a brief guide to Esperanto teaching, including suggested teacher qualifications, a listing of instructional materials and resources, including serials, with details of publication, activities in preparation for teaching, grade-level class activities, notes on…

  6. Math Is More than Numbers: Beginning Bilingual Teachers' Mathematics Teaching Practices and Their Opportunities to Learn

    Science.gov (United States)

    Yeh, Cathery

    2017-01-01

    In this article, the author provides results from a 3-year, longitudinal study that examined two novice bilingual teachers' mathematics teaching practices and their professional opportunities to learn to teach. Primary data sources included videotaped mathematics lessons, teacher interviews, and field notes of their teacher preparation methods…

  7. Authenticity in Teaching: A Constant Process of Becoming

    Science.gov (United States)

    Ramezanzadeh, Akram; Zareian, Gholamreza; Adel, Seyyed Mohammad Reza; Ramezanzadeh, Ramin

    2017-01-01

    This study probed the conceptualization of (in)authenticity in teaching and the way it could be enacted in pedagogical practices. The participants were a purposive sample of 20 Iranian university teachers. Data were collected using in-depth interviews, field notes, and observation. The collected data were analyzed through the lens of hermeneutic…

  8. Interaction Analysis and Microteaching Skill Development in Teaching.

    Science.gov (United States)

    Amidon, Edmund

    This paper presents a training model, Skill Development in Teaching (SKIT), designed for use in improvement programs for inservice teachers and in teacher education programs for preservice trainees. An introductory section notes the early use of Flanders' interaction analysis as a feedback tool for teachers, outlines a 1962 model in which it was…

  9. Teaching Information Privacy in Marketing Courses: Key Educational Issues for Principles of Marketing and Elective Marketing Courses

    Science.gov (United States)

    Peltier, James W.; Milne, George R.; Phelps, Joseph E.; Barrett, Jennifer T.

    2010-01-01

    An "information privacy gap" exists in marketing education, with little research addressing the state of information privacy and how appropriate privacy strategies and tactics should be communicated to students. The primary purpose of this article is to provide educators an understanding of information privacy and how they can incorporate this…

  10. Towards Non-prescriptive Issues: a Teaching Framework for Selecting Marketing Dissertation Topics

    OpenAIRE

    Horan, Conor

    2006-01-01

    There is a significant absence in academic literature, textbooks and practical teaching tools for advising or guiding student learning, in a practical non-prescriptive manner, toward topic selection and development. Prescriptive or rational approaches, taken by many research methods textbooks, are not adequate or sufficient when teaching this important first stage in the research process. Non-prescriptive approaches describing manageable steps should be researched more to fill this pedagogic ...

  11. Bedside teaching with unwell patients: Can it ever be appropriate?

    Science.gov (United States)

    Jayakumar, Nithish

    2017-03-01

    Bedside teaching has seen a decline in its popularity since the heady days of Boerhaave and Osler; a number of hurdles have been noted in the literature including time constraints on senior clinicians. While organizing a bedside teaching course for final-year medical students, it was apparent that the availability of suitable patients was also a limiting factor. Often, we would be turned away from patients with physical signs because they were deemed to be too unwell for an examination. However, the benefits to medical students of examining unwell patients with physical signs cannot be underestimated. Identifying the unwell patient, and the associated physical signs relevant to the underlying diagnosis, should be a priority; although simulation is increasingly being used in teaching, it cannot fully replicate the learning experience gained in bedside teaching. As long as the patient is not under duress, bedside teaching with unwell patients should be encouraged.

  12. Is a liquid and competitive wholesale market feasible in BC?

    International Nuclear Information System (INIS)

    El-Ramly, A.

    2004-01-01

    This presentation outlined the principle market movements that helped build the electric power industry in British Columbia, from 1860 to the present. Today, British Columbia is a major player in interconnected and disconnected western markets that include Alberta, the gateway to California, California and the southwest. A profile of these markets was presented with reference to programs, regulations and services that have been launched since 1988. The impetus for change was discussed with reference to load resource balance in British Columbia; the drive for private investment; an improved provincial economy; and price stability, reduced volatility and low prices which are allowing market participants to focus on new developments. It was noted that the momentum is in place to take progressive measures in opening the regulatory process regarding power transmission and opening new markets to the east and south. The bad market powers at play were also described with reference to policy that dilutes innovation, heritage contracts, and the lack of interest by industrial customers in an open access market. This presentation also included a mid-term Alberta Power Pool price forecast and BC transmission activity. It was noted that in dollar terms, British Columbia has been a net importer from the United States since the third quarter in 2004 because of its supply shortage and unexpectedly high demand growth. BC has maintained a surplus with respect to Alberta, by arbitraging between the on-peak and off-peak hours. This trend presents opportunities for independent power producers (IPP). It was concluded that the BC power industry is in much better shape than any of the deregulated markets. Its heritage contract protects rate payers and the market is opening up cautiously. tabs., figs

  13. Prolog as a Teaching Tool for Relational Database Interrogation.

    Science.gov (United States)

    Collier, P. A.; Samson, W. B.

    1982-01-01

    The use of the Prolog programing language is promoted as the language to use by anyone teaching a course in relational databases. A short introduction to Prolog is followed by a series of examples of queries. Several references are noted for anyone wishing to gain a deeper understanding. (MP)

  14. An Interdisciplinary Approach to the Teaching of Foreign Literature

    Science.gov (United States)

    Davidheiser, James C.

    1977-01-01

    The Integrated Learning Semester program at the University of Delaware is described. Courses were designed around themes touching several academic areas and instructors cooperated in teaching courses. A course in literature and music of Romanticism is outlined and specific problems and procedures for implementing a program are noted. (CHK)

  15. Markets, Distance Education, and Australian Higher Education

    Directory of Open Access Journals (Sweden)

    Ted Nunan

    2005-03-01

    Full Text Available The paper argues that the Australian university system is unstable. There will be significant change as government implements its reform agenda and even more radical change if it moves to new deregulation. The role of distance education in university education needs to be analyzed against this ‘market’ agenda of government in terms of characteristics of markets and market behavior. After a scan of the current role, the paper looks at two scenarios (regulated and deregulated for distance education in university teaching and learning in Australia.

  16. Introducing legal method when teaching stakeholder theory

    DEFF Research Database (Denmark)

    Buhmann, Karin

    2015-01-01

    : the Business & Human Rights regime from a UN Global Compact perspective; and mandatory CSR reporting. Supplying integrated teaching notes and generalising on the examples, we explain how legal method may help students of business ethics, organisation and management – future managers – in their analysis...... to the business ethics literature by explaining how legal method complements stakeholder theory for organisational practice....

  17. Developing Students' Cultural Awareness in College English Teaching

    Institute of Scientific and Technical Information of China (English)

    刘利

    2009-01-01

    The importance of cultural awareness in college English teaching has been noted by the author because it can help the students bridge the cultural differences between mother tongue and target language. Cultural essence of China and English-speaking countries is analyzed and some methods of developing college students' cultural awareness are introduced in this paper.

  18. Teaching Ethics to Marketing and Logistics Majors: A Transformative Learning Experiment

    Science.gov (United States)

    Aguirre, Grant; Hyman, Michael R.; Goudge, Darrell; Genchev, Stefan; Carrell, Amy; Hamilton, Corey

    2017-01-01

    Within the context of a transformative learning field experiment, the ethical ideologies of marketing majors, logistics majors, and nonbusiness majors were found to differ. Based on this finding, a field experiment was conducted to determine the effect (if any) that ethics instruction has on marketing and logistics majors versus nonbusiness…

  19. The world market

    International Nuclear Information System (INIS)

    Field, D.

    1991-01-01

    This paper reports on the Lambda Power Supply Group, with headquarters in Melville, Long Island owned by UNITECH PLC, based in Reading in the United Kingdom. The Group forms the greatest Power Supply manufacturing and marketing organization in the world, with sales for 1989/90 in excess of $300 million. World markets have distinct trends which need to be recognized in the years ahead. In general, these trends are now commercially driven and center around: The globalization of world markets and the need to service the same customer in the Far East, North America and Europe. The drive to reduce physical size, improve performance and quality and the need to reduce costs. This requires significant investment in research and development to maintain technological leadership. The increasing speed of new product introductions requires power supply companies to work hand-in-hand with their customers as a partner, or even as an extension of the OEM's own development department. A significant trend within Europe is the perception by Far Eastern equipment manufacturers that, by 1992, trade barriers will be erected, and these large manufacturers are increasingly establishing factories within Europe, where they will need local content in their products. Whilst addressing a Global Market with products which are suitable for worldwide sale, it is important to note that local presence is vital, not only to service the customer, but also to monitor the customers needs which have significant differences in certain markets

  20. Changes in Chinese Education under Globalisation and Market Economy: Emerging Issues and Debates

    Science.gov (United States)

    Guo, Shibao; Guo, Yan; Beckett, Gulbahar; Li, Qing; Guo, Linyuan

    2013-01-01

    Fuelled by forces of globalisation, China has gradually shifted from a centrally planned economy to the "socialist market economy". This study examines changes in Chinese education under globalisation and market economy, focusing on the teaching and living conditions of teachers. The study reveals that the profound transformation of…

  1. Contamination of Ethiopian paper currency notes from various food handlers with E. coli.

    Science.gov (United States)

    Hiko, Adem; Abdata, Kasahun; Muktar, Yimer; Woyesa, Mezene; Mohammed, Abdela

    2016-01-01

    Contamination rate of Ethiopian paper currency notes handled by various food handlers with Escherichia coli and antimicrobial susceptibility of the isolates was assessed. A total of 384 Ethiopian Birr (ETB) notes were randomly sampled from meat handlers at butchers, bread and the related food handlers at cafeteria, fruit and vegetables handlers at supermarket, and milk sellers both at open market and dairy station. Fifty control new currencies were also sampled from Commercial Bank of Ethiopia. Both surfaces of the currency were swabbed using wet sterile cotton. The swab was overnight incubated in buffered peptone water. A loop full was streaked on eosin methylene blue agar and followed by biochemical test on presumptive E. coli colonies. Randomly selected isolates were exposed to chloramphenicol (C-30 µg), neomycin (N-30 µg), oxytetracycline (OT-30 µg), polymyxin-B (PB-300 IU) and trimethoprim-sulfamethoxazole (SXT-1.25/23.75/µg) susceptibility using disc diffusion techniques. E. coli was not isolated from currency used as control. A total of 288 (75 %) currency notes were found carrying E. coli. E. coli prevalence was ranges from 67.2 % at open market milk sellers to 87.2 % at dairy station milk sellers; from 64.8 % on ETB 100 to 82.9 % on ETB 1. Differences were not observed in E. coli prevalence on currency notes from among almost all food handlers (P > 0.05). Susceptibility of tested isolates to each chloramphenicol, oxytetracycline and trimethoprim-sulfamethoxazole was 100 %, and to polymyxin-B was 97.3 %. High resistance (83.7 %) was observed to neomycin. The finding indicates, contaminated food can be a source of E. coli for further contamination of currency which again transfer through various foods ready for consumption.

  2. Northeast natural gas market outlook

    International Nuclear Information System (INIS)

    Denhardt, R.

    2001-01-01

    This power point presentation included several charts and graphs depicting the major pipeline projects, including the Alliance Pipeline, to move gas from the U.S. midwest (14.5 Bcfd) to the northeast (11.6 Bcfd). Alliance is expected to add 1.6 Bcfd of capacity and supplies could ultimately expand to 4 Bcfd. The addition of the Vector Pipeline could create excess capacity to eastern Canada. The major cause for increased power demand is power generation. For example, proposed gas combined cycle plants in Ontario equal 3.2 GW about 720 MMcfd at 90 per cent capacity, while environmental regulations have put 9.4 GW of coal at risk in Michigan. It was noted that U.S. northeast market growth is not likely to absorb all the proposed pipeline capacity, but potential capacity additions to the New England market are very significant compared to the market size. tabs., figs

  3. MODERN MEANS OF TEACHING A FOREIGN LANGUAGE IN PRIMARY SCHOOL

    Directory of Open Access Journals (Sweden)

    Olena Iaburova

    2016-04-01

    Full Text Available The article reveals the problems of teaching tools and resources used in the process of teaching foreign languages in primary school. The author gives the definition of the meanings “teaching resources”, “additional materials for teaching foreign languages», and their classification. The author pays attention to the fact that in the academic and upbringing process primary school teachers use different teaching resources in addition to the text-books as the basic means of teaching. That is why there is an evident reason for deep study of these kind materials, their classification. According to the way of presenting, teaching flash-cards and hand-outs as additional materials are pointed out. That is why the necessity of optimal and effective choice of these means of teaching depends on professional preparation of a teacher and teaching tools implementing in the academic process alongside with the text-books as the basic means of teaching foreign languages. The author notes that all these learning tools are not universal. They cannot completely replace a teacher or other learning tools. The author supports the idea of the need for optimum, deeply conscious and scientific approach to using additional educational resources in academic and upbringing process along with the textbook as the primary means of learning.

  4. Note Taking on Trial: A Legal Application of Note-Taking Research

    Science.gov (United States)

    Kiewra, Kenneth A.

    2016-01-01

    This article is about note taking, but it is not an exhaustive review of note-taking literature. Instead, it portrays the application of note-taking research to an unusual and important area of practice--the law. I was hired to serve as an expert witness on note taking in a legal case that hinged, in part, on the completeness and accuracy of…

  5. 77 FR 42722 - Berry Petroleum Company; Supplemental Notice That Initial Market-Based Rate Filing Includes...

    Science.gov (United States)

    2012-07-20

    ... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER12-2233-000] Berry Petroleum Company; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for Blanket... Petroleum Company's application for market-based rate authority, with an accompanying rate schedule, noting...

  6. A note on migration with borrowing constraints.

    Science.gov (United States)

    Ghatak, S; Levine, P

    1994-12-01

    "This note examines an important conflict between the theory and evidence on migration in LDCs. While the Harris-Todaro class of models explain the phenomenon of migration mainly by expected income differential between the economically advanced and the backward regions, the actual evidence in some cases suggests that migration could actually rise following a rise in income in backward areas. We resolve this puzzle by analysing migration in the context of the existence of imperfect credit markets in LDCs. We show that under certain plausible conditions, the rate of migration from the rural to the urban areas may actually rise when rural wages rise, as they ease the constraints on borrowing by potential migrants." excerpt

  7. Political Market Orientation and the Network Party Type

    DEFF Research Database (Denmark)

    Ormrod, Robert P.

    and Saglie (2003). This is motivated by the growing need to integrate the current political science and marketing literature in order to provide a deeper understanding of the behaviour of political actors and their relationships with relevant stakeholder groups. Whilst the underlying conceptualisation draws......The conceptualisation of a political market orientation (PMO) draws on current marketing thought by focussing on the relationships that exist between the party2 and relevant internal and external stakeholders (Ormrod 2005, 2011a). However, the specific way in which the PMO model is linked...... on the management-based ‘relationship marketing’ approach (Bannon 2005; Henneberg and O’Shaughnessy 2009), by striving for contextual sensitivity it is hoped that the fears noted by political scientists that political marketing is solely concerned with applying standard management models to political parties...

  8. Towards a Sociology of Teacher Labour Markets.

    Science.gov (United States)

    Robinson, Philip

    1982-01-01

    There is very little discussion of the structure of the teaching profession and the implications of that structure for the teacher's professional identity. A model of the teacher labor market is of importance to a theoretical understanding and to an appreciation of structural changes that face teachers in the future. (CJ)

  9. Increasing Endurance by Building Fluency: Precision Teaching Attention Span.

    Science.gov (United States)

    Binder, Carl; And Others

    1990-01-01

    Precision teaching techniques can be used to chart students' attention span or endurance. Individual differences in attention span can then be better understood and dealt with effectively. The effects of performance duration on performance level, on error rates, and on learning rates are discussed. Implications for classroom practice are noted.…

  10. The Market for Optical Disk Products: A Review of Published Forecasts, 1980-1990.

    Science.gov (United States)

    Saffady, William

    1991-01-01

    Examines the expectations and reality of optical disk market forecasts published between 1980 and 1990. A historical survey and review of these studies is presented, with general forecasts of all optical disk types included. It is concluded that unrealistic predictions may have contributed to a sluggish market for optical disks. (70 notes)…

  11. Market transformation in the 'New World': what's worked, what hasn't

    International Nuclear Information System (INIS)

    Thorne, Jennifer; Nadel, Steven; Sachs, Harvey; Prindle, Bill; Elliott, Neal

    2003-01-01

    The term 'market transformation' was first coined in 1992 and, in the subsequent decade, dozens of market transformation initiatives have been operated in the U.S., including national, regional and local initiatives. This paper looks at 28 of the major initiatives, how they have fared in the market, and the lessons each initiative teaches. We examine a range of initiatives, including ones that have prospered, ones that have had difficulties, and ones that have had mixed success. The paper concludes with a summary of lessons learned that should be kept in mind when developing and refining market transformation initiatives in the future

  12. Status and future of the direct sales market

    International Nuclear Information System (INIS)

    DuMaresq, P.R.

    1996-01-01

    Three topics of interest concerning the direct purchase of natural gas, were discussed. The three topics were: (1) the Ontario market, past, present and future, along with an analysis of market segmentation, (2) Ontario local distribution companies (LDC) separation, or separating the merchant role from the distribution role, and (3) the status of direct purchase in Alberta. Changes in the natural gas market since deregulation in 1985, were also reviewed. It was noted that today, only a handful of agents, brokers and marketers of natural gas are vying for the market; customers are looking to purchase gas at a price lower than the LDC buy/sell price; and there is pressure for the LDCs to separate the merchant functions from the distribution functions in most of the provinces in Canada. The direct and long term impact of these developments will be to enhance competition among distributors

  13. What it means to teach online

    Science.gov (United States)

    Hubbard, Abigail

    1998-08-01

    Teaching online has emerged as a growth area in higher education. Before rushing into this market, it is important to understand some of the implications for faculty, students, administrators, and the educational institutions themselves. New roles and responsibilities emerge for each stakeholder, and important institutional policy issues must be addressed and resolved.

  14. Teaching User-Centered Design in New Product Marketing

    Science.gov (United States)

    Love, Edwin; Stone, Donn E.; Wilton, Taine

    2011-01-01

    Thanks in part to groundbreaking work by companies such as Apple and IDEO, there has been growing interest in design as a way to improve the odds of new product success. This paper describes a user-centered design workshop developed for a new product marketing course. The workshop included exercises designed to explain and illustrate the…

  15. Improving Land Administration and Management for Sustainable Urban Development : Philippines Urbanization Review Policy Notes

    OpenAIRE

    World Bank

    2017-01-01

    This policy note assesses the performance of existing land administration and management (LAM) system in the Philippines in creating an environment for competitive cities. It looks at the influence of LAM (including property rights) in the proper functioning of land markets in urban areas; the effectiveness of land use planning and regulations in shaping urban growth, reducing informality,...

  16. A Market Segmentation Approach for Higher Education Based on Rational and Emotional Factors

    Science.gov (United States)

    Angulo, Fernando; Pergelova, Albena; Rialp, Josep

    2010-01-01

    Market segmentation is an important topic for higher education administrators and researchers. For segmenting the higher education market, we have to understand what factors are important for high school students in selecting a university. Extant literature has probed the importance of rational factors such as teaching staff, campus facilities,…

  17. Gathering International Competitive Intelligence via Online Data Retrieval in the International Marketing Class.

    Science.gov (United States)

    Miller, Fred

    A unit on online data retrieval techniques designed for a college course in international marketing is described. The unit is intended to teach students how to compile information on overseas markets and competitors. Online retrieval is seen as a relatively inexpensive means of gathering important data from otherwise inaccessible international…

  18. 76 FR 19355 - Notice of Staff Attendance at Southwest Power Pool Markets Operations Policy Committee Meeting

    Science.gov (United States)

    2011-04-07

    ...) Markets Operations Policy Committee (MOPC), as noted below. Their attendance is part of the Commission's... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission Notice of Staff Attendance at Southwest Power Pool Markets Operations Policy Committee Meeting The Federal Energy Regulatory Commission hereby...

  19. Positioning academic medical centers and teaching hospitals to thrive in the next decade.

    Science.gov (United States)

    Morris, D E

    1985-06-01

    Market share for academic medical centers and teaching hospitals will decline over the next five years necessitating new strategies to ensure growth and profitability. These types of institutions are, however, in a strong position to compete and gain market share locally by building a defensible competitive advantage. This article offers three avenues for increasing market share: networking, brand name product differentiation, and business diversification.

  20. Incorporating New Areas of Business into Business Language Studies: Social Media Marketing

    OpenAIRE

    Abbott, Annie

    2014-01-01

    Despite the fact that social media marketing has established itself as a vital area of marketing for businesses both large and small, global and local, Business Language Studies (BLS) has yet to turn its full attention to this business activity that requires a keen sense of language, culture, and business. As BLS continues to build and articulate its theoretical and methodological grounds, social media marketing provides rich research and teaching possibilities. However, social media is a dyn...

  1. Teaching Direct Marketing and Small Farm Viability: Resources for Instructors, 2nd Edition. Unit 5 - Marketing Basics

    OpenAIRE

    2015-01-01

    Marketing is often the most daunting task for beginning farmers, and with competition increasing in the organic sector, it has become an even more essential component of a farm’s overall business plan. Implementing a successful marketing plan requires a set of analytical and human relations skills that are distinct from but that compliment those used in production agriculture. Ongoing growth in the organic sector has increased competition in the marketplace (including more and larger...

  2. Market Orientation in University: A Case Study

    Science.gov (United States)

    Kuster, Ines; Aviles-Valenzuela, Maria Elena

    2010-01-01

    Purpose: The paper aims to analyse the relationship between market orientation (MO) and results in the field of higher education, considering the importance of university teaching staff MO in relation to satisfaction and establishing that this orientation is directly and positively affected by the MO of the upper hierarchical levels. The focus is…

  3. MixedNotes

    DEFF Research Database (Denmark)

    Jokela, Tero; Lucero, Andrés

    2014-01-01

    Affinity Diagramming is a technique to organize and make sense of qualitative data. It is commonly used in Contextual Design and HCI research. However, preparing notes for and building an Affinity Diagram remains a laborious process, with a wide variety of different approaches and practices....... In this paper, we present MixedNotes, a novel technique to prepare physical paper notes for Affinity Diagramming, and a software tool to support this technique. The technique has been tested with large real-life Affinity Diagrams with overall positive results....

  4. Insurance-markets Equilibrium with Sequential Non-convex Straight-time and Over-time Labor Supply

    OpenAIRE

    Vasilev, Aleksandar

    2016-01-01

    This note describes the lottery- and insurance-market equilibrium in an economy with non-convex straight-time and overtime employment. In contrast to Hansen and Sargent (1988), the overtime-decision is a sequential one. This requires two separate insurance market to operate, one for straight-time work, and one for overtime. In addi- tion, given that the labor choice for regular and overtime hours is made in succession, the insurance market for overtime needs to open once the insurance market ...

  5. Speechant: A Vowel Notation System to Teach English Pronunciation

    Science.gov (United States)

    dos Reis, Jorge; Hazan, Valerie

    2012-01-01

    This paper introduces a new vowel notation system aimed at aiding the teaching of English pronunciation. This notation system, designed as an enhancement to orthographic text, was designed to use concepts borrowed from the representation of musical notes and is also linked to the acoustic characteristics of vowel sounds. Vowel timbre is…

  6. Retail competition in electricity markets. Expectations, outcomes and economics

    International Nuclear Information System (INIS)

    Littlechild, Stephen

    2009-01-01

    In 'Retail competition in electricity markets' (Energy Policy, 37(2), February 2009, Pages 377-386) it is argued by Defeuilly that the introduction of retail competition into electricity markets gave rise to great expectations that it failed to meet, and that this was primarily the fault of Austrian economic thinking. The main purpose of this note is to explain why both of these propositions are incorrect. A few further comments challenge his subsequent suggestion that the competitive process in electricity is so constrained by the limitations of consumer decision-making and electricity technology as to cast doubt on the policy of opening the retail market to competition

  7. Teaching Critical Thinking in the Business Mathematics Course.

    Science.gov (United States)

    Rosenbaum, Roberta

    1986-01-01

    Appropriate strategies for teaching students to interpret and understand quantitative data in marketing, management, accounting, and data processing are described. Accompanying figures illustrate samples of percentage markups, trade discounts, gross earning, gross commissions, accounting entries, balance sheet entries, and percentage problems. (CT)

  8. 'Don't play the butter notes': jazz in medical education.

    Science.gov (United States)

    Bradner, Melissa; Harper, Darryl V; Ryan, Mark H; Vanderbilt, Allison A

    2016-01-01

    Jazz has influenced world music and culture globally - attesting to its universal truths of surviving, enduring, and triumphing over tragedy. This begs the question, what can we glean in medical education from this philosophy of jazz mentoring? Despite our training to understand disease and illness in branching logic diagrams, the human experience of illness is still best understood when told as a story. Stories like music have tempos, pauses, and silences. Often they are not linear but wrap around the past, future, and back to the present, frustrating the novice and the experienced clinician in documenting the history of present illness. The first mentoring lesson Hancock discusses is from a time he felt stuck with his playing - his sound was routine. Miles Davis told him in a low husky murmur, 'Don't play the butter notes'. In medical education, 'don't play the butter notes' suggests not undervaluing the metacognition and reflective aspects of medical training that need to be fostered during the early years of clinical teaching years.

  9. The international gas markets. Of major changes and challenges for Europe

    International Nuclear Information System (INIS)

    Westphal, Kirsten

    2014-01-01

    Already in the 2010 edition of its World Energy Outlook the World Energy Agency noted an unprecedented degree of uncertainty surrounding the international energy markets. The rate of change in these markets is indeed stupendous, posing formidable tasks to business companies as well as the political leadership. The European gas markets face new challenges in protecting their security of supply which stem from the combined effects of the shift of LNG trade flows into the Pacific region, decreasing rates of home production and the ongoing transformation process within the EU.

  10. The worldwide market will not be short of LPG fuels

    International Nuclear Information System (INIS)

    Anon.

    1998-01-01

    This paper is a synthesis of an internal note of the French Butane and Propane Committee (CFBP) about the perspectives of the worldwide market of LPG fuels. The conclusion of this study is that the market will not be short of LPG, in particular the French market and the automotive fuels. The consumption of LPG fuels for vehicles in France is growing up rapidly (about 100% in 1997 with respect to 1996: 90000 t consumed in 1997 by 70000 vehicles) and the resource remains important and can reach 3 millions of tons per year. (J.S.)

  11. Revising Lecture Notes: How Revision, Pauses, and Partners Affect Note Taking and Achievement

    Science.gov (United States)

    Luo, Linlin; Kiewra, Kenneth A.; Samuelson, Lydia

    2016-01-01

    Note taking has been categorized as a two-stage process: the recording of notes and the review of notes. We contend that note taking might best involve a three-stage process where the missing stage is revision. This study investigated the benefits of revising lecture notes and addressed two questions: First, is revision more effective than…

  12. Caveat actor, Caveat emptor: some notes on some hazards of Tinseltown teaching.

    Science.gov (United States)

    Greenberg, Harvey Roy

    2009-06-01

    The use of films in teaching psychiatry and psychotherapy remains problematic for a number of reasons. The bulk of films are made for commercial reasons, not for educational purposes. Scientific truth is often overshadowed by narrative requirement in films. In most 'mainstream' cinema and 'indie' productions, diagnostic accuracy is still seriously compromised by narrative considerations. Clinical reality continues to be undermined and overridden by the need--as makers see it--to tell a powerful story in aid of huge box office receipts. Therapists in films are also often caricatures and caution must be employed in using cinema in real-time individual therapy.

  13. A Note on the Profit Distribution among a Manufacturer and its Retailers

    OpenAIRE

    Naoki Watanabe

    2005-01-01

    Examining two polar forms of restricted franchise contract, Nariu (2004) studied the pricing behavior of manufacturers and retailers and the market outcomes. This note provides a concise justification for his assumptions on contractual restraints. Introducing some fixed amount that a manufacturer must invest to build up its production facility, we show that a bargaining solution to distribute the total net profit among a manufacturer and its exclusive retailers assigns zero franchise fee paym...

  14. Embedding Employability Skills into the Marketing Curriculum; A Rationale & Description

    OpenAIRE

    Graham, C; FitzGerald, F; Peleg, A

    2007-01-01

    London South Bank University is a large metropolitan institution with a broadly\\ud diverse undergraduate intake and an active widening participation policy. Teaching\\ud and learning strategies focus on employability, often through creative and innovative\\ud techniques. This paper reports the findings of three strands of research and the\\ud subsequent development of a new first-year undergraduate unit, A Practical\\ud Introduction to Marketing. Faced with broad diversity amongst new marketing\\u...

  15. Starkweather and Smith: Using "Contact Zones" to Teach Argument.

    Science.gov (United States)

    Schutt, Robin Muksian

    1998-01-01

    Describes how a professor teaching a "Writing Arguments" course focused on two cases involving the death penalty to show students how arguments are constructed, and how students can form strong arguments of their own. Notes that this approach does not force students to choose sides when they stand somewhere in the middle. Describes four…

  16. Educating Business Marketers: A Lack of Common Ground in the Curriculum?

    DEFF Research Database (Denmark)

    Brennan, Ross; Skaates, Maria Anne

    2001-01-01

    The paper is concerned with the issue of curriculum development in the field of business to business marketing. While there is no single right way to teach business marketing, many students, educators and practitioners prefer a curriculum composed of a single, widely accepted body of knowledge....... By analysing textbooks (in French, German, English and Swedish) and course designs (from five countries) it is established that there is no single accepted business marketing curriculum, and that there are implicit controversies in the curriculum. The purpose of the paper is to make explicit those implicit...... controversies, and to promote debate on the transmission of business marketing knowledge through the undergraduate and postgraduate curricula....

  17. Defining conceptual understanding for teaching in international business

    NARCIS (Netherlands)

    Ashley, S.M.|info:eu-repo/dai/nl/345732790; Schaap, H.|info:eu-repo/dai/nl/304822914; de Bruijn, E.|info:eu-repo/dai/nl/074460919

    2016-01-01

    The aim of this exploratory study is to develop a definition of conceptual understanding for teaching in international business. In international business, professionals face complex problems like what to produce, where to manufacture, which markets to target, and when to expand abroad. A clear

  18. Defining Conceptual Understanding for Teaching in International Business

    NARCIS (Netherlands)

    Ashley, S.; Schaap, H.; Bruijn, E. de

    2016-01-01

    The aim of this exploratory study is to develop a definition of conceptual understanding for teaching in international business. In international business, professionals face complex problems like what to produce, where to manufacture, which markets to target, and when to expand abroad. A clear

  19. Research Note:

    DEFF Research Database (Denmark)

    Behuria, Pritish; Buur, Lars; Gray, Hazel

    2017-01-01

    its core conceptual and methodological features. This Research Note starts by setting out our understanding of political settlements and provides an overview of existing political settlements literature on African countries. The note then explores how the key concept of ‘holding power’ has been...

  20. 77 FR 41400 - Mehoopany Wind Energy LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

    Science.gov (United States)

    2012-07-13

    ... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER12-2200-000] Mehoopany Wind Energy LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for Blanket... Wind Energy LLC's application for market-based rate authority, with an accompanying rate tariff, noting...

  1. Technical Note: The Effect of The Fed’s Quantitative Easing Policy on the Performance of Listed Companies and the Banking Sector in Indonesia

    Directory of Open Access Journals (Sweden)

    Yanuar Rizky

    2015-12-01

    Full Text Available Abstract While the efficient market hypothesis suggests that stock price reflects the fundamental condition of companies, which could affect investors’ decisions, this technical note reports empirical evidence that stock price is also influenced by the public’s perception of the market situation. This note shows that the source of funds circulating in the Indonesia Stock Exchange is related to excess liquidity resulting from the policy of quantitative easing (QE by developed countries’ central banks. Banks funding assets with debt results in leverage relationships with the Capital Adequacy Ratio (CAR negatively affected. Thus it is evident that the Indonesian banking strategy is "reactive" and is influenced by external factors. External factors can be influenced by global issues as well as internal (enterprise performance issues. Therefore foreign and global issues may be important (perhaps dominant in determining the perceptions of the Indonesian stock market.

  2. Implementation of marketing strategy: Factor of competitive advantage

    Directory of Open Access Journals (Sweden)

    Krstić Ivan

    2011-01-01

    Full Text Available Primary objective of the company is to reach the business success. Competitors have the same objective. Only the companies that really meet the consumer's needs and demands survive in the competitive struggle. The company who succeeds in it, has the possibility to achieve the competitive advantage as well. The company has to have the adequate marketing strategy in order to fulfill the marketing objectives and achieve the competitive advantage. The marketing strategy should be flexible and properly implemented to fulfill the expected results. The best solution is developing the credible strategies. Researching of the strategic marketing literature, the authors have noted down that the greater attention is given to the formulation than the implementation of the marketing strategy. In this text, focus is on the research of the marketing strategy implementation as a significant factor of the competitive advantage. The traditional concept of the marketing strategy implementation is taken into consideration first, as well as the risks the enterprise is facing with in that case. Thereafter, the testing and developing of the credible marketing strategy is represented, as well as the problems the enterprise is facing with in the implementation. Finally, the executive skills and control are analyzed as important factors of the successful implementation of the marketing strategy. .

  3. Critical Pedagogy 2.0: Researching the Visual Culture of Marketing with Teenage Coresearchers

    Science.gov (United States)

    Ciampaglia, Steve

    2014-01-01

    This article charts the progression of my critical teaching practice as it examines how the emancipatory critical pedagogy of the visual culture of marketing used in my master's thesis study evolved into the critical-democratic pedagogy of the visual culture of marketing used in my dissertation study. It explores how my use of these two distinct…

  4. A guided note taking strategy supports student learning in the large lecture classes

    Science.gov (United States)

    Tanamatayarat, J.; Sujarittham, T.; Wuttiprom, S.; Hefer, E.

    2017-09-01

    In higher education, lecturing has been found to be the most prevalent teaching format for large classes. Generally, this format tends not to result in effective learning outcomes. Therefore, to support student learning in these large lecture classes, we developed guided notes containing quotations, blank spaces, pictures, and problems. A guided note taking strategy was selected and has been used in our introductory physics course for many years. In this study, we investigated the results of implementing the guided note taking strategy to promote student learning on electrostatics. The samples were three groups of first-year students from two universities: 163 and 224 science students and 147 engineering students. All of the students were enrolled in the introductory physics course in the second semester. To assess the students’ understanding, we administered pre- and post-tests to the students by using the electrostatics test. The questions were selected from the conceptual survey of electricity and magnetism (CSEM) and some leading physics textbooks. The results of the students’ understanding were analyzed by the average normalized gains (). The value of each group was 0.61, 0.55, and 0.54, respectively. Furthermore, the students’ views on learning with the guided note taking strategy were explored by using the five-point rating scale survey. Most students perceived that the strategy helped support their active learning and engagement in the lectures.

  5. The Right, the Wrong, and the Ugly: Teaching Shelley's Several "Frankensteins."

    Science.gov (United States)

    Foertsch, Jacqueline

    2001-01-01

    Considers how teaching Mary Shelley's "Frankenstein" creates special problems--and thus affords special opportunities--not encountered in the reading of or critical response to this text. Discusses different editions of "Frankenstein" and reasons for using them. Notes that "Frankenstein" is a story that appeals to all…

  6. Law and Marketing: Implications for the Secondary Curriculum.

    Science.gov (United States)

    Beck-Dudley, Caryn L.; Stull, William A.

    1990-01-01

    Provides a basic understanding of some of the legal issues that should be included in a secondary education marketing curriculum. Teaching legal concepts in the areas of contract, antitrust, agency, employment law, and finance is an excellent way to introduce students to legal problems they may encounter in business. (Author)

  7. Teaching gender and geography: the case of the Netherlands

    NARCIS (Netherlands)

    Droogleever Fortuijn, J.

    2011-01-01

    Feminist geography teaching in universities in the Netherlands originated 30 years ago in an academic context that counteracted this new development for ideological reasons. Nowadays, the neoliberal conditions of the market have replaced the conservative ideology that prevailed 30 years ago.

  8. Development of a Patient Charting System to Teach Family Practice Residents Disease Management and Preventive Care

    National Research Council Canada - National Science Library

    Dickerman, Joel

    1997-01-01

    .... Designing notes which 'prompt' residents to gather patient information vital to optimal care can teach residents the concepts of longitudinal care, particularly chronic disease management and preventive care...

  9. The effect of electronic networking on preservice elementary teachers' science teaching self-efficacy and attitude towards science teaching

    Science.gov (United States)

    Mathew, Nishi Mary

    experiences of the participants in this study was also collected through interview, and inventories. Findings from the interview data revealed that prospective teachers benefited from the interactions with peers, science mentors, and science methods instructors during student teaching. Students who did not have access to computers noted that time was a constraint in the use of the electronic networks.

  10. Enhancing Student Learning in Marketing Courses: An Exploration of Fundamental Principles for Website Platforms

    Science.gov (United States)

    Hollenbeck, Candice R.; Mason, Charlotte H.; Song, Ji Hee

    2011-01-01

    The design of a course has potential to help marketing students achieve their learning objectives. Marketing courses are increasingly turning to technology to facilitate teaching and learning, and pedagogical tools such as Blackboard, WebCT, and e-Learning Commons are essential to the design of a course. Here, the authors investigate the research…

  11. A prospective randomized study assessing optimal method for teaching vascular anastomoses.

    Science.gov (United States)

    Schwartz, Samuel; de Virgilio, Michael; Chisum, Patrick; Heslin, Andrew; Zein, Alyssar; McDermott, Meilu; Kaji, Amy; Yaghoubian, Arezou; de Virgilio, Christian

    2014-07-01

    Laboratory skills training is now required for general surgery residents. The optimal method of teaching vascular anastomosis (VA) is not well defined. Teaching VA skills one-on-one with a faculty instructor will result in a more rapid accumulation of skills than teaching in a large group setting. Residents were shown an instructional video on how to perform a VA using a standardized model (cadaver saphenous vein and porcine aorta). Each resident then performed a baseline VA. Sixteen first- and second-year surgical residents were then randomized to 2 VA teaching sessions that consisted of either 1) group teaching (GT, 8 residents in a room with 1 faculty instructor circulating) or 2) one-on-one teaching (1-on-1, faculty member focused on individual resident). After each of these sessions, residents performed a standardized VA. The anastomoses were video recorded. Performance was evaluated using a standardized scoring system by a separate expert who viewed the video recordings in a blinded fashion. Outcome measures included total errors, total time, global rating scale, and an anastomosis-specific end-product evaluation (leak and passage of coronary dilator). Overall, significant decreases in total errors (21 to 15, P=0.001) and time to complete anastomoses (42 to 38 min, P=0.02) and an increase in global rating scales (7 to 11, P=0.003) were noted in both groups from baseline after 2 VA teaching session. The 1-on-1 group demonstrated significantly greater improvement in terms of reduced anastomotic time (30 vs. 42 min, P=0.007) and in reduction of errors (13 vs. 19 errors, P=0.09) than the GT group. The high-fidelity VA model is a useful tool for junior general surgery residents. Both GT and 1-on-1 groups demonstrated significant improvement in total errors and time after only 2 sessions. Greater improvement was noted using the 1-on-1 model. Copyright © 2014 Elsevier Inc. All rights reserved.

  12. A note on notes: note taking and containment.

    Science.gov (United States)

    Levine, Howard B

    2007-07-01

    In extreme situations of massive projective identification, both the analyst and the patient may come to share a fantasy or belief that his or her own psychic reality will be annihilated if the psychic reality of the other is accepted or adopted (Britton 1998). In the example of' Dr. M and his patient, the paradoxical dilemma around note taking had highly specific transference meanings; it was not simply an instance of the generalized human response of distracted attention that Freud (1912) had spoken of, nor was it the destabilization of analytic functioning that I tried to describe in my work with Mr. L. Whether such meanings will always exist in these situations remains a matter to be determined by further clinical experience. In reopening a dialogue about note taking during sessions, I have attempted to move the discussion away from categorical injunctions about what analysis should or should not do, and instead to foster a more nuanced, dynamic, and pair-specific consideration of the analyst's functioning in the immediate context of the analytic relationship. There is, of course, a wide variety of listening styles among analysts, and each analyst's mental functioning may be affected differently by each patient whom the analyst sees. I have raised many questions in the hopes of stimulating an expanded discussion that will allow us to share our experiences and perhaps reach additional conclusions. Further consideration may lead us to decide whether note taking may have very different meanings for other analysts and analyst-patient pairs, and whether it may serve useful functions in addition to the one that I have described.

  13. CHROME: An Approach to Teaching the Concept of Inter-Functional Cooperation in Services Organizations

    Science.gov (United States)

    Johnson, Lester W.

    2010-01-01

    When teaching a services course (e.g., Services Marketing) it is essential that students understand that marketing/management, operations and human resource management within the service organization be fully coordinated. One useful acronym used to remind students of this need is "CHROME", standing for Communications, Human Resources,…

  14. How equity markets view heavy oil

    Energy Technology Data Exchange (ETDEWEB)

    Janisch, M. L. [Nesbitt Burns Research, Toronto, ON (Canada)

    1996-12-31

    Factors that influence the equity market in investment decisions vis-a-vis the oil sands/heavy oil industry were reviewed. The importance of financing methods (debt, royalty trusts, common equity), liquidity of investments, absolute vs. relative performance, comparative economics vis-a-vis conventional oil producers, oil prices, operating cost drivers (technology, natural gas costs, cost/availability of diluent), transportation and refining capacity, were summarized. In the final analysis, consistent economic success on a large scale, combined with an assessment of available alternatives, were considered to be the most likely motivators for portfolio managers. As a cautionary note, it was noted that traditionally, oil and gas investors have not been known to be in the forefront to invest in research and development.

  15. How equity markets view heavy oil

    International Nuclear Information System (INIS)

    Janisch, M. L.

    1996-01-01

    Factors that influence the equity market in investment decisions vis-a-vis the oil sands/heavy oil industry were reviewed. The importance of financing methods (debt, royalty trusts, common equity), liquidity of investments, absolute vs. relative performance, comparative economics vis-a-vis conventional oil producers, oil prices, operating cost drivers (technology, natural gas costs, cost/availability of diluent), transportation and refining capacity, were summarized. In the final analysis, consistent economic success on a large scale, combined with an assessment of available alternatives, were considered to be the most likely motivators for portfolio managers. As a cautionary note, it was noted that traditionally, oil and gas investors have not been known to be in the forefront to invest in research and development

  16. Web-Assisted Courses for Business Education: An Examination of Two Sections of Principles of Marketing

    Science.gov (United States)

    Priluck, Randi

    2004-01-01

    This research investigates student responses to two technologically different teaching methods for two sections of a Principles of Marketing course. A traditional method of teaching using lectures, in-class discussions, assignments, and exams is compared to a "Web-assisted" method in which 7 of the 14 class sessions met asynchronously online.…

  17. HOW TO ACHIEVE AND MAINTAIN NOTE 6: POSTGRADUATE PROGRAM IN TRANSLATIONAL SURGERY - UNIFESP

    Directory of Open Access Journals (Sweden)

    Miguel Sabino-Neto

    Full Text Available Objective: To show the way to reach and stay in note 6 in the evaluation process of Medicine III of CAPES. Methods: Capes determinations were reviewed concerning this topic, grades 6 and 7, and also the difficulties and facilities of running a program that amounted to Note 6 after restructuring and being in compliance with regulations. Results: The main points to achieve and maintain Note 6 were: 1 regular production of master's and doctoral theses with appropriate distribution among all teachers; 2 average time of appropriate titration, as well as strict selection of students who resets the withdrawals and cancellations; 3 production of scientific articles in high impact journals and with academic and student participation in most part; 4 progressive and substantial increase in fundraising and patent search; 5 progressive increase in international exchanges with joint production; 6 visibility through new bilingual website and updated weekly; 7 numerous solidarity activities in research, but also in health services for the population and even in basic education; 8 rigorous selection of students (through design analysis, curriculum and teacher training program; 9 maintenance of high levels teachers production; 10 preparing new teachers for guidance through participation as co-supervision and involvement in the program to fit the needs. Conclusion: The Postgraduate Program in Translational Surgery went through difficult times; was submitted to a series of measures, adjustments, cooperation and understanding of the teaching staff, that took the program from note 3 - and almost closing - to a level of excellence keeping note 6 for three consecutive three-year periods of evaluation.

  18. Academic Marketing

    Directory of Open Access Journals (Sweden)

    Ecaterina Daniela ZECA

    2017-06-01

    Full Text Available Academic Marketing is an investment in a future dominated by The Forth Industrial Revolution and Globalization and not an expense. This aspect will basically alter our way to teach and to learn. In its dimensions, arguably changes will be like anything we has seen before. We try to assess how will be all unfold but, anyway, academic field response at this challenge should be integrated and comprehensive, involving all stakeholders both public and private sectors, because these changes herald upheaval of whole organizations. The educational service is a special one, delivered today but with effects in the future, the future of the individual, the future of generation, the future of nations. The educational service policy adapted to the requirements of time, brings to the front the opportunity of academic marketing. To analyze demand in a professional way, to measure trends and correlated university programs with the forecast demand for jobs, it is the subject. In the case of academic education, we are talking also about cost, distribution and promotion policies, but being a special service we also discuss about ethic boundaries. This work is an open chapter focusing studies on academic megamarketing, the work keeping up with the pace of change, students enrolment mobility, overtakes job market, and an imposed win-win-win formula, applied for students, local community and academic field.

  19. Linguistic Ethnography, Literacy Teaching and Teacher Training

    DEFF Research Database (Denmark)

    Dolmer, Grete; Nielsen, Henrik Balle

    in current attempts to research-base teacher education. Lefstein, A. & J. Snell. 2014. Better than best practice. Developing teaching and learning through dialogue. London: Routledge. Keywords: literacy teaching classroom dialogue teacher feedback linguistic ethnography research-based teacher education...... material consists of field notes and video observations from the literacy classroom combined with reflective interviews with the literacy teacher and analyses of pupils’ oral and written texts. Taking a linguistic ethnographic approach, the case study investigates the interplay between teacher, pupil...... eclecticism, openness and systematicity characteristic of a linguistic ethnographic analysis (Lefstein & Snell 2014, 185-86). In the poster, we will focus on emergent data analysis. Our main points of interest are 1) the classroom dialogue between teacher and pupils and 2) the literacy teacher’s assessment...

  20. From Tyrannosaurus to Pokemon: Autonomy in the Teaching of Writing.

    Science.gov (United States)

    Graham, L.

    2001-01-01

    Discusses action research case studies of representative children and changes to classroom teaching. Notes that children were given the opportunity to: write about things that mattered to them; write as experts; hear their writing read aloud; and experience genuine response to this writing. Finds boys made most progress when given the opportunity…

  1. Audit of day case surgery in LAUTECH teaching hospital, Osogbo ...

    African Journals Online (AJOL)

    Background/ method: A retrospective study of all patients operated as day-case at the Ladoke Akintola University Teaching Hospital Osogbo over a period of 14 months (October 2000 to November 2001) was carried out. Results: Seventy-six patients were operated as day-cases within the study period, but 74 case notes ...

  2. Gamification and Mobile Marketing Effectiveness

    OpenAIRE

    Hofacker, C. F.; de Ruyter, K.; Lurie, N. H.; Manchanda, P.; Donaldson, J.

    2016-01-01

    A variety of business sectors have been buffeted by the diffusion of mobile technology, a trend that presents a variety of difficult challenges but interesting opportunities to marketers. One such opportunity is gamification, which, one hopes, will enhance appeal to mobile consumers. Our sense from both personal experience and the literature is that the gamified mobile apps currently offered by firms mostly miss the mark. We provide a systematic overview of game design and note how principles...

  3. Instructional Alignment of Workplace Readiness Skills in Marketing Education

    Science.gov (United States)

    Martin, Sarah J.; Reed, Philip A.

    2015-01-01

    This study examined high school marketing education teachers' knowledge of workplace readiness skills and whether that knowledge had an impact on student workplace readiness skill achievement. Further, this study examined the usage of Virginia's 13 Workplace Readiness Skills curriculum and identified the teaching methods and instructional…

  4. Using Simulation to Teach Project Management in the Professional Writing Classroom

    Science.gov (United States)

    Krause, Tim

    2010-01-01

    It hardly bears noting that when writing instructors teach professional writing they focus on helping students learn to analyze complex communication scenarios, conduct careful research to support their position, and to responsibly and succinctly apply the process of writing any number of supporting documents. Developing these skills are essential…

  5. Stages of drug market change during disaster: Hurricane Katrina and reformulation of the New Orleans drug market.

    Science.gov (United States)

    Dunlap, Eloise; Graves, Jennifer; Benoit, Ellen

    2012-11-01

    In recent years, numerous weather disasters have crippled many cities and towns across the United States of America. Such disasters present a unique opportunity for analyses of the disintegration and reformulation of drug markets. Disasters present new facts which cannot be "explained" by existing theories. Recent and continuing disasters present a radically different picture from that of police crack downs where market disruptions are carried out on a limited basis (both use and sales). Generally, users and sellers move to other locations and business continues as usual. The Katrina Disaster in 2005 offered a larger opportunity to understand the functioning and processes by which drug markets may or may not survive. Utilizing a variety of qualitative data including ethnographic field notes, in-depth interview transcripts, and focus group transcripts, we investigate the operation of the New Orleans drug market before, during, and after Hurricane Katrina. Our data clearly indicate that drug markets go through a series of stages in the wake of disaster in which they disintegrate and then reconstitute themselves. In the case of New Orleans, the post-Katrina drug market was radically different from the pre-Katrina drug market. Ultimately this manuscript presents a paradigm which uses stages as a testable concept to scientifically examine the disintegration and reformulation of drug markets during disaster or crisis situations. It describes the specific processes - referred to as stages - which drug markets must go through in order to function and survive during and after a natural disaster. Copyright © 2012 Elsevier B.V. All rights reserved.

  6. 76 FR 21085 - Self-Regulatory Organizations; NASDAQ Stock Market, LLC; Order Approving Proposed Rule Change To...

    Science.gov (United States)

    2011-04-14

    ...-Regulatory Organizations; NASDAQ Stock Market, LLC; Order Approving Proposed Rule Change To Amend The NASDAQ OMX Group, Inc. By- Laws April 8, 2011. I. Introduction On February 8, 2011, The NASDAQ Stock Market... vote cast either ``for'' or ``against'' that director's election. In its filing, NASDAQ noted that...

  7. The Agony and the Ecstasy: Teaching Marketing Metrics to Undergraduate Business Students

    Science.gov (United States)

    Saber, Jane Lee; Foster, Mary K.

    2011-01-01

    The marketing department of a large business school introduced a new undergraduate course, marketing metrics and analysis. The main materials for this course consisted of a series of online spreadsheets with embedded text and practice problems, a 32-page online metrics primer that included assurance of learning questions and a sample examination…

  8. Growing markets to sustain oil sands development

    International Nuclear Information System (INIS)

    Wise, T.H.

    2003-01-01

    The utilization of Alberta bitumen for the clean fuels market depends on upgrading, transportation, and refining processes. Forecasts show that oil sands production, which includes synthetic crude oil (SCO), will surpass declining conventional production in Western Canada. Several issues pose a challenge to the oil sands processing industry. The producers' market is affected by crude oil prices, market expansion options, diluent availability/cost, supply cost competitiveness, and regional processing. The common market issues include light/heavy crude prices, oil sands crude qualities, prices of oil sands crudes, pipeline infrastructure, and competitive supplies. The issues facing the refiners are: refining margins, security of crude supply, refined product quality, and competitive product supply. A brief review of markets for Canadian crude oil, including synthetic crude, was provided. The share of the Midwest market by Alberta must be retained and increased. The market expansion options were reviewed for both downstream (refining) and upstream (upgrading) operations. To reach more distant markets such as Southern Midwest, Washington, and California, new pipeline capacity would be required. The market is nearly saturated for Canada's heavy oil supply. More upgrading will be required as bitumen production increases. Market growth is still possible for Canada's SCO but according to forecasts, the market could also become saturated. To increase demand and allow supplies to grow, SCO prices may fall below light crude prices. It was noted that a balance must be achieved in order for producers to increase production and for refiner/upgraders to expand their conversion capacity. tabs., figs

  9. TEACHING SCHOOL PAPER UNDER THE VIEWPOINT OF LAW 10639/03 and 11645/08: NOTES ETHICAL AND ETHNIC

    Directory of Open Access Journals (Sweden)

    Sônia Aparecida Siquelli

    2013-04-01

    Full Text Available This article presents an analysis of teacher education from the school of ethical responsibility toward ethnic differences exist in Brazilian society. Categories such as alterity, nostridade and dialogue are seen as ethical condition of the formation of this ethnic consciousness. This triad lets discuss existing policies and pedagogical practices of educational professionals, from law 10639/03 and 11645/08, which brings the requirement to incorporate into the curriculum of basic education and the teaching of history and Afro-Brazilian Culture African. Points of teaching practice and school that promotes not only the creation of an ethical act in teaching that accounts for the formation of a consciousness that minimizes ethnic differences, but that gives meaning to the act of educating students as human beings need to be accepted, included in relations of equality and not just beings of rights guaranteed by law. The laws and resolutions as necessary only make sense if accompanied by an ethic that realizes the aspirations of having an egalitarian, less individualistic and more human.

  10. Teaching Economic Principles Interactively: A Cannibal's Dinner Party

    Science.gov (United States)

    Bergstrom, Theodore C.

    2009-01-01

    The author describes techniques that he uses to interactively teach economics principles. He describes an experiment on market entry and gives examples of applications of classroom clickers. Clicker applications include (a) collecting data about student preferences that can be used to construct demand curves and supply curves, (b) checking…

  11. Journal positioning meta-issues as evolving contexts: Organizational marketing at the crossroads

    OpenAIRE

    Lichtenthal, J. David; Tzempelikos, Nektarios; Tellefsen, Thomas

    2018-01-01

    As Industrial Marketing Management (IMM) has completed 45 years of publication, Industrial Marketing Management: An Interorganizational Interdisciplinary Journal comes of age yet again. A description of the proliferation of journals and associated titles within cognate subfields is provided noting the societal forces creating this necessity. Relief is brought to the complexity and diversity of journals therein. The unit of analysis is that of an individual circumspect scholar viewing the jour...

  12. Scenario-based teaching in undergraduate medical education

    Directory of Open Access Journals (Sweden)

    Patel K

    2016-12-01

    Full Text Available Kunj Patel, Omar El Tokhy Faculty of Medicine, Imperial College London, London, UKWe read with great interest the study by Frost et al1 which highlights the importance of scenario-based teaching (SBT of clinical communication in medical undergraduate pediatrics teaching. SBT involves students navigating a storyline based around a complex problem, running in parallel with case-based learning. We were impressed by the results of the SBT program at Cardiff University School of Medicine. As medical students currently on our pediatric rotation at Imperial College London, we have experienced at first hand the benefits of SBT. Throughout the placement, it continues to help us tackle the complexities which arise when communicating with children and their families. We have noted its particular benefit in breaking bad news to families. Without effective teaching on this particular scenario, a failure to grasp this skill could exacerbate patient and parent concerns. Much like the authors of this study highlight,1 we believe specific teaching on communication skills should be a mandatory part of medical undergraduate education at every institution. Imperial College School of Medicine has developed a similar teaching style which has been unparalleled in its benefit to us during our pediatric rotation. Although there is scant literature available specifically addressing communicating with children and parents at undergraduate level, the use of SBT throughout undergraduate medical teaching should not be underestimated. Read the original paper by Frost et al

  13. Cooperative Learning: The Benefits of Participatory Examinations in Principles of Marketing Classes.

    Science.gov (United States)

    Graham, Reginald A.; And Others

    1997-01-01

    Describes procedures for participatory examinations, a method for achieving student collaboration in marketing education. Suggests that the method teaches students group process, persuasion, teamwork, and other skills needed in the contemporary workplace. (SK)

  14. The ontology of science teaching in the neoliberal era

    Science.gov (United States)

    Sharma, Ajay

    2017-12-01

    Because of ever stricter standards of accountability, science teachers are under an increasing and unrelenting pressure to demonstrate the effects of their teaching on student learning. Econometric perspectives of teacher quality have become normative in assessment of teachers' work for accountability purposes. These perspectives seek to normalize some key ontological assumptions about teachers and teaching, and thus play an important role in shaping our understanding of the work science teachers do as teachers in their classrooms. In this conceptual paper I examine the ontology of science teaching as embedded in econometric perspectives of teacher quality. Based on Foucault's articulation of neoliberalism as a discourse of governmentality in his `The Birth of Biopolitics' lectures, I suggest that this ontology corresponds well with the strong and substantivist ontology of work under neoliberalism, and thus could potentially be seen as reflection of the influence of neoliberal ideas in education. Implications of the mainstreaming of an ontology of teaching that is compatible with neoliberalism can be seen in increasing marketization of teaching, `teaching evangelism', and impoverished notions of learning and teaching. A shift of focus from teacher quality to quality of teaching and building conceptual models of teaching based on relational ontologies deserve to be explored as important steps in preserving critical and socially just conceptions of science teaching in neoliberal times.

  15. Evaluating Knowledge and Critical Thinking in International Marketing Courses

    Science.gov (United States)

    Manton, Edgar J.; English, Donald E.; Kernek, Courtney Russ

    2008-01-01

    In view of the increasing business globalization trend, the development and implementation of teaching/learning strategies appropriate for the international marketing curriculum is a critical factor for the success of international business students. Bloom's taxonomy is a useful tool that can assist the teacher in testing and instructional…

  16. Training, Market and Business in the Social Web

    Science.gov (United States)

    Igado, Manuel Fandos; Aguaded Gómez, José Ignacio

    2009-01-01

    The development and implementation of web 2.0 or social web are threatening the basis of the ways of mixing with other people. These changes are affecting everybody and, in particular, companies and institutions related to people's education, teaching and training for their inclusion in society and labour market. This article brings up some…

  17. New markets in the new world

    International Nuclear Information System (INIS)

    Robinson, T.

    1991-01-01

    Two important shifts occurred during the early 1990s that have enhanced the long-term market opportunities for natural gas, notes the author of this paper. First, as a result of the Gulf Crisis, there was renewed concern about energy security, reinforcing the position of natural gas as an attractive alterative fuel to oil. Second, the perhaps more significant, there was the sudden realization by many in the industry that the gas supply was not rapidly declining and that with expanding imports, severe competition may lie ahead if new markets were not developed. These changes have broken the rules about gas price parity with oil and may lead to greater flexibility toward and interest in long-term contracts. Many of the new markets that are being pursued focus on the opportunities arising from the energy security/environmental agenda, including fuel switching in the residential and utility sectors; the development of compressed natural gas (CNG) vehicles; and opportunities for gas arising from the Clean Air Act of 1990

  18. Teaching Business Cases Online through Discussion Boards: Strategies and Best Practices

    Science.gov (United States)

    Rollag, Keith

    2010-01-01

    What are the most effective and efficient ways to teach business cases online, specifically in asynchronous electronic discussion boards? This article describes several design strategies and approaches used by instructors at Babson College to structure and facilitate online case discussions in our blended Fast Track MBA program. (Contains 3 notes,…

  19. Assessing a Broad Teaching Approach: The Impact of Combining Active Learning Methods on Student Performance in Undergraduate Peace and Conflict Studies

    Science.gov (United States)

    Sjöstedt, Roxanna

    2015-01-01

    Teaching introductory International Relations (IR) and peace and conflict studies can be challenging, as undergraduate teaching frequently involves large student groups that limit student activity to listening and taking notes. According to pedagogic research, this is not the optimal structure for learning. Rather, although a teacher can pass on…

  20. Open Oncology Notes: A Qualitative Study of Oncology Patients' Experiences Reading Their Cancer Care Notes.

    Science.gov (United States)

    Kayastha, Neha; Pollak, Kathryn I; LeBlanc, Thomas W

    2018-04-01

    Electronic medical records increasingly allow patients access to clinician notes. Although most believe that open notes benefits patients, some suggest negative consequences. Little is known about the experiences of patients with cancer reading their medical notes; thus we aimed to describe this qualitatively. We interviewed 20 adults with metastatic or incurable cancer receiving cancer treatment. The semistructured qualitative interviews included four segments: assessing their overall experience reading notes, discussing how notes affected their cancer care experiences, reading a real note with the interviewer, and making suggestions for improvement. We used a constant comparison approach to analyze these qualitative data. We found four themes. Patients reported that notes resulted in the following: (1) increased comprehension; (2) ameliorated uncertainty, relieved anxiety, and facilitated control; (3) increased trust; and (4) for a subset of patients, increased anxiety. Patients described increased comprehension because notes refreshed their memory and clarified their understanding of visits. This helped mitigate the unfamiliarity of cancer, addressing uncertainty and relieving anxiety. Notes facilitated control, empowering patients to ask clinicians more questions. The transparency of notes also increased trust in clinicians. For a subset of patients, however, notes were emotionally difficult to read and raised concerns. Patients identified medical jargon and repetition in notes as areas for improvement. Most patients thought that reading notes improved their care experiences. A small subset of patients experienced increased distress. As reading notes becomes a routine part of the patient experience, physicians might want to elicit and address concerns that arise from notes, thereby further engaging patients in their care.

  1. Case Study of a Coffee War: Using the "Starbucks v. Charbucks" Dispute to Teach Trademark Dilution, Business Ethics, and the Strategic Value of Legal Acumen

    Science.gov (United States)

    Melvin, Sean P.

    2012-01-01

    A Harvard Business School-style teaching case can be a powerful pedagogical tool to teach law and ethics to business students because instructors can combine a traditional business case study with Socratic-style dialogue and legal analysis from a managerial perspective. This teaching note includes suggestions for several methods of using the case,…

  2. Defining Conceptual Understanding for Teaching in International Business

    Science.gov (United States)

    Ashley, Sue; Schaap, Harmen; de Bruijn, Elly

    2016-01-01

    The aim of this exploratory study is to develop a definition of conceptual understanding for teaching in international business. In international business, professionals face complex problems like what to produce, where to manufacture, which markets to target, and when to expand abroad. A clear definition of conceptual understanding needed to…

  3. Review of Alberta Crown Crude Oil Marketing Program

    International Nuclear Information System (INIS)

    Crandall, G. R.; Kromm, R. B.

    1999-01-01

    This report contains an independent evaluation of the operations of the private marketing agents that are currently marketing the Alberta Crown's share of royalty crude oil. The evaluation includes a review of pricing performance, working relationship, current issues and the overall performance of the marketing arrangements during the fiscal years of 1997 and 1998. Overall, the outsourcing of sales of Crown production to agents is judged to be successful. For example, it has been noted that agents are becoming more aggressive in maintaining and increasing their margins. On the other hand, the increased level of aggressiveness in marketing, while tending to maximize Crown revenues, is also creating a potential conflict on how margins should be shared between the Crown and its agents. Also, there has been evidence of some management issues between the agents and the Crown concerning the extent to which the Crown should share in any increased value which the agent generates by increased third party marketing activities. These differences need to be addressed in order to maintain the strong performance of the marketing program. The consultants also recommend additional guidelines on risk management issues that more clearly define the Crown's risk tolerance. 2 tabs., 4 figs

  4. LEARNING TO TEACH WRITING THROUGH WRITING

    Directory of Open Access Journals (Sweden)

    Svetlana Suchkova

    2013-01-01

    Full Text Available This paper discusses some major issues concerning teaching writing to future teachers. There are a lot of EFL/ESL textbooks focused on teaching writing. However, those that are intended for trainee teachers are rare on the market. The goal of this paper is to share the result of several years of work on the writing syllabus and materials that is effective in the process of teaching future teachers. It contains sample of tasks based on certain principles that may promote teachers to become effective writers for themselves and, at the same time, to acquire initial professional skills necessary in their future career. A course book can not address any audience in general. It must focus on a particular learner, the objectives, and content of the process of learning. In the situation when no textbook meets these requirements, the problem of providing students with an appropriate textbook must be solved by creating new textbooks.

  5. New Directions in the Use of Virtual Reality for Food Shopping: Marketing and Education Perspectives

    OpenAIRE

    Ruppert, Barb

    2011-01-01

    Virtual reality is used in marketing research to shape food selection and purchase decisions. Could it be used to counteract the marketing of less-nutritious foods and teach healthier food selection? This article presents interviews with Raymond Burke, Ph.D., of Indiana University Bloomington, and Rachel Jones, M.P.H., of the University of Utah College of Health. Topics covered include new marketing research technologies, including virtual reality simulations; retailing and shopper behavior; ...

  6. A New Spin on Teaching Vocabulary: A Source-Based Approach.

    Science.gov (United States)

    Nilsen, Alleen Pace; Nilsen, Don L. F.

    2003-01-01

    Suggests that teachers should try to use a source-based approach to teaching vocabulary. Explains that a source-based approach starts with basic concepts of human languages and then works with lexical and metaphorical extensions of these basic words. Notes that the purpose of this approach is to find groups of words that can be taught as webs and…

  7. Spot market activity remains weak as prices continue to fall

    International Nuclear Information System (INIS)

    Anon.

    1996-01-01

    A summary of financial data for the uranium spot market in November 1996 is provided. Price ranges for the restricted and unrestricted markets, conversion, and separative work are listed, and total market volume and new contracts are noted. Transactions made are briefly described. Deals made and pending in the spot concentrates, medium and long-term, conversion, and markets are listed for U.S. and non-U.S. buyers. Spot market activity increased in November with just over 1.0 million lbs of U3O8 equivalent being transacted compared to October's total of 530,000 lbs of U3O8 equivalent. The restricted uranium spot market price range slipped from $15.50-$15.70/lb U3O8 last month to $14.85/lb - $15.25/lb U3O8 this month. The unrestricted uranium spot market price range also slipped to $14.85/lb - $15.00/lb this month from $15.00/lb - $15.45/lb in October. Spot prices for conversion and separative work units remained at their October levels

  8. Critical Service Learning across Two Required Marketing Classes

    Science.gov (United States)

    Crutchfield, Tammy Neal

    2017-01-01

    Business service learning projects have the potential to be a state-of-the-art instructional laboratory to teach and apply theory and make a substantial impact on the community. In this article, the author presents a service learning project that is embedded in two consecutive required courses of the marketing major and has been conducted and…

  9. Design of data warehouse in teaching state based on OLAP and data mining

    Science.gov (United States)

    Zhou, Lijuan; Wu, Minhua; Li, Shuang

    2009-04-01

    The data warehouse and the data mining technology is one of information technology research hot topics. At present the data warehouse and the data mining technology in aspects and so on commercial, financial industry as well as enterprise's production, market marketing obtained the widespread application, but is relatively less in educational fields' application. Over the years, the teaching and management have been accumulating large amounts of data in colleges and universities, while the data can not be effectively used, in the light of social needs of the university development and the current status of data management, the establishment of data warehouse in university state, the better use of existing data, and on the basis dealing with a higher level of disposal --data mining are particularly important. In this paper, starting from the decision-making needs design data warehouse structure of university teaching state, and then through the design structure and data extraction, loading, conversion create a data warehouse model, finally make use of association rule mining algorithm for data mining, to get effective results applied in practice. Based on the data analysis and mining, get a lot of valuable information, which can be used to guide teaching management, thereby improving the quality of teaching and promoting teaching devotion in universities and enhancing teaching infrastructure. At the same time it can provide detailed, multi-dimensional information for universities assessment and higher education research.

  10. Teaching and Learning: Whose Computer Is It? December/January E-Mail.

    Science.gov (United States)

    Zhao, Yong; Hueyshan Tan, Sophia; Mishra, Punya

    2001-01-01

    Notes that teachers see the computer as a tool to help them teach better, while students use computers to play games, chat, and design Web sites. Describes the after-school program Kids Learning In Computer Klubhouses (KLICK!) that operates clubhouses within local middle schools. Discusses what participants have accomplished for themselves, their…

  11. NEW APPROACHES TO TEACHING BUSINESS ENGLISH FOR TOURISM STUDENTS

    Directory of Open Access Journals (Sweden)

    Simion Otilia Minodora

    2013-04-01

    Full Text Available Tourism is a service - sector which has proved to be constant in times of economic crisis and will continue to grow at a rapid pace in the 21st century and thus communication in foreign languages is vital for this field. However, English, the lingua franca of our century, remains a difficult language to master and , with the emphasis on science and professional subjects, language studies are often neglected in universities The present paper examines a few steps in the development of Business English and some new approaches to teaching Business English to tourism students considering the fact that recently, due to the changes going on in the labour market, there has been a shift in the students’ needs and a subsequent shift in the pedagogy of teaching Business English students in tourism By and large Business English is also a very difficult task, because it has to face both the challenges of teaching a foreign language and those of having that very foreign language become another language in itself through its specialized vocabulary with a double communication task. This must be added to the ever new communication skills required of our graduates in the labour market.

  12. Teaching Business Ethics in the Age of Madoff

    Science.gov (United States)

    Freeman, R. Edward; Stewart, Lisa; Moriarty, Brian

    2009-01-01

    "Teaching Business Ethics in the Age of Madoff" provides a brief overview of the field of business ethics, including a quick history, with particular attention to the role of scandals. The authors dispute four commonly held misconceptions about business: Markets are perfect, or at least efficient; human beings are always self-interested; economic…

  13. Will Natural Resources Professionals Volunteer to Teach Youth?

    Science.gov (United States)

    Smith, Sanford S.; Finley, James C.; San Julian, Gary J.

    2010-01-01

    A unique approach to volunteer marketing research involved a mail survey with natural resources professionals from across Pennsylvania. Previous work identified this group as a source of potential volunteers for the 4-H youth natural resources program. The results give insights into those most likely to volunteer to teach youth through 4-H…

  14. Learning by Doing: Teaching Decision Making through Building a Code of Ethics.

    Science.gov (United States)

    Hawthorne, Mark D.

    2001-01-01

    Notes that applying abstract ethical principles to the practical business of building a code of applied ethics for a technical communication department teaches students that they share certain unarticulated or unconscious values that they can translate into ethical principles. Suggests that combining abstract theory with practical policy writing…

  15. Student-Centered Pedagogy and Real-World Research: Using Documents as Sources of Data in Teaching Social Science Skills and Methods

    Science.gov (United States)

    Peyrefitte, Magali; Lazar, Gillian

    2018-01-01

    This teaching note describes the design and implementation of an activity in a 90-minute teaching session that was developed to introduce a diverse cohort of first-year criminology and sociology students to the use of documents as sources of data. This approach was contextualized in real-world research through scaffolded, student-centered tasks…

  16. Dutch gas amendment throws open market to generators

    International Nuclear Information System (INIS)

    Anon.

    1997-01-01

    An analysis of the text of an amendment to European Union legislation on gas power production rules from the Dutch government is set out. Its pro-liberalisation stance has profound implications for the French, Belgian and Austrian gas power producers. Reactions to the Dutch proposals are noted and data on gas markets in various Member States is presented in table form. (UK)

  17. 1. On note taking.

    Science.gov (United States)

    Plaut, Alfred B J

    2005-02-01

    In this paper the author explores the theoretical and technical issues relating to taking notes of analytic sessions, using an introspective approach. The paper discusses the lack of a consistent approach to note taking amongst analysts and sets out to demonstrate that systematic note taking can be helpful to the analyst. The author describes his discovery that an initial phase where as much data was recorded as possible did not prove to be reliably helpful in clinical work and initially actively interfered with recall in subsequent sessions. The impact of the nature of the analytic session itself and the focus of the analyst's interest on recall is discussed. The author then describes how he modified his note taking technique to classify information from sessions into four categories which enabled the analyst to select which information to record in notes. The characteristics of memory and its constructive nature are discussed in relation to the problems that arise in making accurate notes of analytic sessions.

  18. What happens when patients can see their doctors' note? - the Open Notes movement

    OpenAIRE

    Mende, Susan

    2017-01-01

    Introduction:  The Open Notes movement represents a culture change, enabling patients’ access to their providers’ notes, thereby increasing transparency and patient engagement.Policy context, objective and highlights:  OpenNotes involves allowing patients on-line or hard copy access to their providers’ notes. The one-year initial pilot began in 2010 with twenty thousand patients and one hundred primary care physicians at three medical centers in the United States.  The pilot’s evaluation foun...

  19. 77 FR 21555 - Flat Ridge 2 Wind Energy LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

    Science.gov (United States)

    2012-04-10

    ... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER12-1400-000] Flat Ridge 2 Wind Energy LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for Blanket... Wind Energy LLC's application for market-based rate authority, with an accompanying rate tariff, noting...

  20. Peer teaching experience of the first year medical students from Turkey.

    Science.gov (United States)

    Cansever, Zeliha; Avsar, Zeynep; Cayir, Yasemin; Acemoglu, Hamit

    2015-02-01

    To document peer teaching activity performed by first-year medical students and their views on the teaching activity. Survey. Medical Education Department, Ataturk University, Erzurum, Turkey, in the 2012 - 2013 academic year. Volunteer students were selected for peer teaching model by an academician from the Medical Education Department. Students were taught subjects selected from classes such as biochemistry and microbiology in the same way as the academicians do. Following each class activity, the teaching student was assessed by the other students on a 5-point rating scale. Written and verbal feedback was also obtained from both teaching students and participated students. Verbal feedbacks were noted by a faculty member and similar opinions were categorized. Data were analyzed by SPSS version 20 statistical program. Eleven students took part in the program. Feedback was received from students 171 times. The mean number of students participated was 24.4 ± 14.3 in each program. Statistical analysis revealed that mean value for teaching materials, peer instructors and teaching environment were 4.62 ± 0.49, 4.63 ± 0.47 and 3.88 ± 1. 27 respectively. Peer teaching method is a pretty good way of teaching for medical students. It is a practicable technique that can be used in medical training. Taking part in this program as a lecturer, student increased students' self-confidence in the learning and teaching activities. Quite positive feedbacks were received.

  1. A Study of Formulaic Language in Traditional Greek Tales and Its Cultural Implications in Language Teaching

    Directory of Open Access Journals (Sweden)

    Smaragda PAPADOPOULOU

    2016-01-01

    Full Text Available In our study we examine teaching mother tongue through faire and folk tales from the perspectives of recognizing clichés in fairy tales and myths, idiomatic phrases which work as morals, proverbs and very specific phrases of traditional tales’. We suggest that formulaic language can be involved in children’s language games at school and become a methodological tool for innovative approaches in Language and Teaching especially at the primary education. We search the sources from Greek traditional tales that could serve as teaching material for this option of teaching formulaic language in mother tongue. Cultural and geographical implications of the examples applied are noted as a suggestion for further discussion.

  2. IMO administered markets readiness report : public report issue 1.4

    International Nuclear Information System (INIS)

    2001-01-01

    This report presents an assessment of the date by which the Independent Electricity Market Operator (IMO) will be in a position to open the Ontario electricity market. The report is based on objective results derived from the IMO's own testing and the testing that participants in the electric power market have performed with the IMO. The testing was designed to provide appropriate assurance that the electric power systems and processes would operate according to requirements. The report describes market opening timelines constraints and assumptions. A thorough description of seven conditions that were used to make the readiness assessment for market opening conditions was also included in this report. The conditions included IMO readiness, participant readiness, contingency arrangements, reliable operations, market design, legal framework, and system adequacy. Based on this assessment, the IMO is confident that its systems and capabilities can support a market opening as of March 1, 2002. However, it was noted that market participants would benefit from access to a full production data set to fully complete their testing in mid January 2002. This additional testing would also add confidence in the market. The IMO's advice is that April 1, 2002 would be an appropriate data for market opening. tabs

  3. Teaching Direct Marketign and Small Farm Viability, 2nd Edition. Unit 2 - Overview of Produce Marketing

    OpenAIRE

    2015-01-01

    The choice of a produce marketing channel is one of the most critical decisions produce farmers must make. This unit introduces students to the history of produce marketing and provides information on the most common marketing options. Lecture 1 provides an historical overview and discusses the changes growers made to their marketing practices after the advent of supermarkets and 20th century technology. It also introduces Agricultural Marketing Orders and their unique role in market...

  4. The Use Value of "Fight Club" in Teaching Theories of Religion

    Science.gov (United States)

    Smith, William E.

    2008-01-01

    Teaching theories and methods for the academic study of religion poses certain challenges, especially when first-year students are the primary targeted audience. In the following note from the classroom, the author describes a model for successfully employing the film "Fight Club" as a case study for exploring some of the theoretical concepts of…

  5. History Teaching in Albania Following Educational Reform in 2008

    Science.gov (United States)

    Vuka, Denis

    2015-01-01

    This article explores history teaching in Albania, with particular emphasis on educational and methodological aspects of new history textbooks published after the liberalization of the school textbook market in 2008. National history textbooks serve as a basis for the assessment of changing educational principles and methodologies in history…

  6. Professional development in college science teaching

    Science.gov (United States)

    Thomas, Aimee Kathryn

    ) GTAs can encourage or incite undergraduates' interest to choose a career in the sciences; and (5) make our graduates more marketable. Since 68% of current GTAs were interested in a teaching position, the University should allocate time to educate the GTAs who are currently teaching or plan to teach as a profession.

  7. Note Taking and Recall

    Science.gov (United States)

    Fisher, Judith L.; Harris, Mary B.

    1974-01-01

    To study the effect of note taking and opportunity for review on subsequent recall, 88 college students were randomly assigned to five treatment groups utilizing different note taking and review combinations. No treatment effects were found, although quality of notes was positively correlated with free recall an multiple-choice measures.…

  8. TEACHING WRITING THROUGHT DICTOGLOSS

    Directory of Open Access Journals (Sweden)

    Ratna Sari Dewi

    2015-03-01

    Full Text Available The objective of this study is to help students in developing their ideas in writing due to their difficulties to arrange ideas. Although they do have ideas, they cannot structure their ideas well in their papers. Several factors could cause this problem such as lack of vocabulary and knowledge or strategies in arranging ideas in papers. Another factor is unclear explanation and insufficient guidance from the teachers. Based on literature review, dictoglos can be a guide for students to develop their ideas in writing. It is a teaching technique which incorporates various activities such listening, taking notes, discussing, and reconstructing which have some standard procedures and variations.

  9. Interfacing COTS Speech Recognition and Synthesis Software to a Lotus Notes Military Command and Control Database

    Science.gov (United States)

    Carr, Oliver

    2002-10-01

    Speech recognition and synthesis technologies have become commercially viable over recent years. Two current market leading products in speech recognition technology are Dragon NaturallySpeaking and IBM ViaVoice. This report describes the development of speech user interfaces incorporating these products with Lotus Notes and Java applications. These interfaces enable data entry using speech recognition and allow warnings and instructions to be issued via speech synthesis. The development of a military vocabulary to improve user interaction is discussed. The report also describes an evaluation in terms of speed of the various speech user interfaces developed using Dragon NaturallySpeaking and IBM ViaVoice with a Lotus Notes Command and Control Support System Log database.

  10. Making Marketing Principles Tangible: Online Auctions as Living Case Studies

    Science.gov (United States)

    Wood, Charles M.; Suter, Tracy A.

    2004-01-01

    This article presents an effective course supplement for Principles of Marketing classes. An experiential project involving online auctions is offered to instructors seeking to create a more participatory student environment and an interactive teaching style. A number of learning points are illustrated that allow instructors to use an auction…

  11. Teaching of the International Component in the Introductory Marketing Course: A Replication Study

    Science.gov (United States)

    Zimmer, Robert; Koernig, Stephen K.; Greene, Scott

    2004-01-01

    For almost three decades, the AACSB and business leaders have sought increased emphasis on internationalizing students' perspectives. Recent studies demonstrate mixed results in the extent to which business schools have globalized their curricula. With decreasing student interest in the marketing major, Introductory Marketing emerges as a critical…

  12. Competitive marketing strategies. A challenge for academic practices.

    Science.gov (United States)

    Sinioris, M E

    1985-01-01

    A special challenge has been presented to academic medical practices by the new healthcare environment. While increased competition for patients and resources affects all medical groups, it is the academic practices who are responsible for training the physicians of tomorrow. Not only must they sharpen their students' awareness of the new environment and teach them to incorporate effective management strategies into their practices, but they must set an example in effective management as well. The basic concepts of competitive marketing strategy, along with helpful exhibits, are presented here, and strategies for effectively maximizing position are discussed from the viewpoints of product mix, process market, and financing.

  13. Notes in Colombian Herpetology, II Notes in Colombian Herpetology, II

    Directory of Open Access Journals (Sweden)

    Dunn Emmett Reid

    1944-03-01

    Full Text Available The Lizard Genus Echinosaura (Teiidae in Colombia / Notes on the habits of the Tadpole-Carrying Frog Hyloxalus granuliventris / A New Marsupian Frog (Gastrotheca from Colombia The Lizard Genus Echinosaura (Teiidae in Colombia / Notes on the habits of the Tadpole-Carrying Frog Hyloxalus granuliventris / A New Marsupian Frog (Gastrotheca from Colombia.

  14. Medium and high voltage power cables market in Europe

    International Nuclear Information System (INIS)

    Kupiec, M.

    1992-06-01

    This note gives an overview of the European market for medium and high voltage power cables. In this text, emphasis is placed on suppliers and important European clients; there is also a brief review of the different techniques for cable laying and utilization in Europe. This not has mainly been drafted from informations supplied by EUROPACABLE

  15. Sílvio Romero’s pedagogical project and his reading notes

    Directory of Open Access Journals (Sweden)

    Jorge Carvalho do Nascimento

    2012-02-01

    Full Text Available This article analyses Sílvio Romero’s pedagogical project from the discussions and texts about educational politics produced by him and the reading notes and marginal found in his library books, understanding them as an important instrument for rebuilding the ideas and the pedagogical action in the 1880 and the to first decades of 20th century. Part of the reflections done by Sílvio Romero intended to analyze the public education. From his position in Dom Pedro II School, Sílvio Romero produced purposes to 19th century’s Brazilian Education. Romero struggled against what called the reactionary and late mentality of Brazilian teaching. Redescoverd in 90’s, it was not an object of a more carefull study.

  16. Curriculum Guide for Marketing and Distributive Education (Second Year).

    Science.gov (United States)

    South Carolina State Dept. of Education, Columbia. Office of Vocational Education.

    This curriculum guide consists of materials for use in teaching the second year of a two-year course in marketing and distributive education. Included in the guide are field review information, an introduction, a course outline, a series of unit outlines, a bibliography, and a list of audiovisual materials. The following topics are addressed in…

  17. Peculiarities of applying complex marketing elements in the activity of public administration bodies in Ukraine

    Directory of Open Access Journals (Sweden)

    Yuriy ZBYRANIK

    2016-12-01

    Full Text Available Many practices are implemented in the activity of public administration bodies, which are used by the representatives of the business sector at the current stage of development of Ukraine. One of these practices is marketing. The article considers the theoretical aspects of marketing that can be applied in the work of public authorities. The fundamental differences between the sphere of public administration and the business are stated in this context. The main elements of the marketing mix are analysed and the peculiarities of marketing tools, which can be applied to the sphere of public administration, are noted.

  18. Social Marketing and the School Library: An Effective Path to Collaboration? A Review of: Immroth, Barbara and W. Bernard Lukenbill. “Teacher-School Library Media Specialist Collaboration through Social Marketing Strategies: An Information Behavior Study.” School Library Media Research 10 (2007. 22 April 2008 .

    Directory of Open Access Journals (Sweden)

    Gayle Bogel

    2008-06-01

    by both student librarian and teacher. Measurements and recordings were analysed using accepted case study methods.Main Results – Social Marketing Model The researchers evaluated the study in each of the four aspects of the Social Marketing Model.Attention (A – Gaining Attention and Convincing. Efforts to gain attention through student choices of flyers to teachers were not successful. E-mail announcements were more effective, but it appeared that direct librarian-teacher contact was the most effective. The monetary incentive also did not appear to have an effect on response rate. Host librarians did make suggestions regarding the appropriateness of when and how to distribute the flyers in some cases. Researchers concluded that perhaps such a straightforward advertising approach did not fit in the established relationships, and may be a better choice for new librarians who are establishing their presence in schools.Interest (I - Promoting Interest in Services and/or Products - Researchers noted that initial strategies did not promote interest in the field study project. Teachers cited time and test–related curriculum restraints, and viewed the project as an “extra” responsibility. The researchers note the need to establish the value of the collaborative instruction to long-term goals for both teachers and librarians. The focus groups showed more interest in collaboration, and an awareness of the value of librarians’ collaboration in promoting effective teaching and improving student achievement.Desire (D and Action (A – Recognizing Values and Taking Action. Field test responses did not reflect desire on the part of teachers to collaborate with student librarians. Only two teachers responded directly to the advertisement. The offer of monetary incentive ($200 in library supplies also did not appear to increase motivation of teachers to participate. Results after the field test showed that overall, teachers gained an appreciation of the value of

  19. Progressing towards post-2012 carbon markets

    Energy Technology Data Exchange (ETDEWEB)

    Soeren Luetken, S.; Holm Olsen, K.

    2011-11-15

    Confronting the end of the first Kyoto Commitment period in 2012 with no agreed outcome for global cooperation on future emission reductions, there is an urgent need to look for new opportunities for public and private cooperation to drive broad-based progress in living standards and keep projected future warming below the politically agreed 2 degrees Celsius. Responding jointly to these global challenges the United Nations environmental Program (UNEP) and its UNEP Risoe Centre (URC) have in cooperation with the Global Green Growth Institute (GGGI) prepared the Perspectives 2011. The publication focuses on the role of carbon markets in contributing to low carbon development and new mechanisms for green growth, as one core area of action to address the challenges noted above. The publication explores in ten articles, how carbon markets at national, regional and global levels can be developed and up-scaled to sustain the involvement of the private sector in leveraging finance and innovative solutions to reduce greenhouse gas emissions. The titles of the ten articles are: 1) Fragmentation of international climate policy - doom or boom for carbon markets?; 2) Perspectives on the EU carbon market; 3) China carbon market; 4) The national context of U.S. state policies for a global commons problem; 5) Mind the gap - the state-of-play of Canadian greenhouse gas mitigation; 6) Role of the UN and multilateral policies in integrating an increasingly fragmented global carbon market; 7) Making CDM work for poor and rich Africa beyond 2012 - a series of dos and don'ts; 8) Voluntary market - future perspectives; 9) Sectoral approaches as a way forward for the carbon market?; 10) The Durban outcome - a post 2012 framework approach for green house gas markets. (LN)

  20. Progressing towards post-2012 carbon markets

    Energy Technology Data Exchange (ETDEWEB)

    Soeren Luetken, S; Holm Olsen, K

    2011-11-15

    Confronting the end of the first Kyoto Commitment period in 2012 with no agreed outcome for global cooperation on future emission reductions, there is an urgent need to look for new opportunities for public and private cooperation to drive broad-based progress in living standards and keep projected future warming below the politically agreed 2 degrees Celsius. Responding jointly to these global challenges the United Nations environmental Program (UNEP) and its UNEP Risoe Centre (URC) have in cooperation with the Global Green Growth Institute (GGGI) prepared the Perspectives 2011. The publication focuses on the role of carbon markets in contributing to low carbon development and new mechanisms for green growth, as one core area of action to address the challenges noted above. The publication explores in ten articles, how carbon markets at national, regional and global levels can be developed and up-scaled to sustain the involvement of the private sector in leveraging finance and innovative solutions to reduce greenhouse gas emissions. The titles of the ten articles are: 1) Fragmentation of international climate policy - doom or boom for carbon markets?; 2) Perspectives on the EU carbon market; 3) China carbon market; 4) The national context of U.S. state policies for a global commons problem; 5) Mind the gap - the state-of-play of Canadian greenhouse gas mitigation; 6) Role of the UN and multilateral policies in integrating an increasingly fragmented global carbon market; 7) Making CDM work for poor and rich Africa beyond 2012 - a series of dos and don'ts; 8) Voluntary market - future perspectives; 9) Sectoral approaches as a way forward for the carbon market?; 10) The Durban outcome - a post 2012 framework approach for green house gas markets. (LN)

  1. The marketing of high-tech innovation: research and teaching as a multidisciplinary communication task

    OpenAIRE

    Hasenauer, Rainer; Fi8lo, Peter; Störi, Herbert

    2013-01-01

    Economically successful high-tech innovation is one of the driving forces for global welfare. Like innovation half-life, break-even time to market or technology acceptance, effective multidisciplinary communication between engineering and marketing is a critical success factor. This paper aims to show the requirements of multidisciplinary communication in B2B marketing of high-tech innovation and methodical approaches in research and academic education: 1. Requirements in high-tech innovat...

  2. The paradigm change in international natural gas markets and the impact on regulation

    International Nuclear Information System (INIS)

    Van der Linde, Coby; Correlje, Aad; De Jong, Jacques; Toenjes, Christoph

    2006-04-01

    CIEP was strongly involved in the preparation of the discussions on the regulation of gas markets at the World Gas Conference in Amsterdam, 6-9 June 2006. CIEP's new study on gas market regulation served as the starting note for the strategic panel discussion 'The art of regulation'. It combines a theoretical foundation for the discussion on gas market regulation with the outcomes of a series of workshops, which addressed gas market regulation in various parts of the world. In particular, the authors aimed at examining whether changing circumstances in international gas markets require adaptations in current regulatory regimes.The study highlights that the regulation of gas markets, made up of elements such as international agreements, licensing and permitting procedures, competition policy, consumer protection and network access regulation, needs to take the specific regional circumstances of the gas market in question into account. There is no 'one size fits all' solution that is applicable to all gas markets in order to bring about the investments necessary

  3. Market-based process and product innovation in the food sector: A Danish research programme

    DEFF Research Database (Denmark)

    Grunert, Klaus G.; Baadsgaard, Allan

    1992-01-01

    This note informs about the Danish MAPP research programme, a collection of 15 research projects aimed at making product and process innovation in the food sector more market-based. The programme, which has an interdisciplinary base, but is geared towards marketing applications, is concerned...... with the organization of the innovation process, the interaction of consumer and producer criteria in product development, the assessment of long-term developments in the market environment and the role distribution system in product innovation. Innovation in both primary production and processing are considered....

  4. Fairtrade in Schools: Teaching Ethics or Unlawful Marketing to the Defenceless?

    Science.gov (United States)

    Griffiths, Peter

    2014-01-01

    Schools in the UK teach pupils about Fairtrade as part of Religious Education, Personal and Social Education, Citizenship, Geography and so on. There are also Fairtrade Schools, where the whole school, including staff and parents, is committed to promoting the brand. It is argued here that promoting this commercial brand to schoolchildren and…

  5. Teaching Gender and Geography: The Case of the Netherlands

    Science.gov (United States)

    Fortuijn, Joos Droogleever

    2011-01-01

    Feminist geography teaching in universities in the Netherlands originated 30 years ago in an academic context that counteracted this new development for ideological reasons. Nowadays, the neoliberal conditions of the market have replaced the conservative ideology that prevailed 30 years ago. Feminist geography is supported as far as it returns…

  6. Critical Success Factors in Teaching Strategic Sales Management: Evidence from Client-Based Classroom and Web-Based Formats

    Science.gov (United States)

    Jaskari, Harri; Jaskari, Minna-Maarit

    2016-01-01

    The importance of sales management as an interface between a company and its customers is widely recognized. However, the teaching of strategic sales management has not received enough attention in marketing education literature. This study analyzes an experiential client-based method for teaching a strategic sales management course. The authors…

  7. Modeling Lifelong Learning: Collaborative Teaching across Disciplinary Lines

    Science.gov (United States)

    Blanchard, Kathryn D.

    2012-01-01

    Most courses in colleges and universities are taught by only one instructor. This is often necessitated by the financial exigencies of educational institutions, but is also due to an academic tradition in which the ideal is a single expert teaching in a single discipline. The rapidly changing realities of both the higher education and job markets,…

  8. Note Taking for Geography Students.

    Science.gov (United States)

    Kneale, Pauline E.

    1998-01-01

    Addresses geography students' questions about why, when, and how to take notes. Outlines a step-by-step process for taking notes from written sources and from class lectures. Discusses what types of notes are appropriate for various types of sources. Suggests some ideas for making notes useful for individual learning styles. (DSK)

  9. On that Note...

    Science.gov (United States)

    Stein, Harry

    1988-01-01

    Provides suggestions for note-taking from books, lectures, visual presentations, and laboratory experiments to enhance student knowledge, memory, and length of attention span during instruction. Describes topical and structural outlines, visual mapping, charting, three-column note-taking, and concept mapping. Benefits and application of…

  10. An Industry Analysis of the MBA Market and the Competitive Positioning of the GSBPP

    National Research Council Canada - National Science Library

    Hager, Garrett W; King, Thomas T

    2007-01-01

    The purpose of this Master of Eusiness Administration (MBA) project is to perform an industry analysis of the MBA market utilizing the principles of industry analysis noted in Michael Porter's "Five Forces Analysis" model...

  11. Secondary mortgage market (SMM): Is it right for financing housing ...

    African Journals Online (AJOL)

    It notes that the scale of mortgage origination in the primary market is limited; the adjudication process is slow; collateralization is inadequate; and the land title regime is poor. It suggests that it is appropriate for Ghana to concentrate on solving these basic problems before any attempt at implementing a secondary mortgage ...

  12. The Paper Airplane Challenge: A Market Economy Simulation. Lesson Plan.

    Science.gov (United States)

    Owens, Kimberly

    This lesson plan features a classroom simulation that helps students understand the characteristics of a market economic system. The lesson plan states a purpose; cites student objectives; suggests a time duration; lists materials needed; and details a step-by-step teaching procedure. The "Paper Airplane Challenge" handout is attached. (BT)

  13. The essence and the meaning of 'education marketing'

    Directory of Open Access Journals (Sweden)

    Kulić Radivoje N.

    2015-01-01

    Full Text Available The growing influence of economic and organizational theories on modern trends in education, that is particularly evident in the last few decades, has also affected the implementation of marketing orientation in this area. The dilemmas and misunderstandings concerning the application of marketing concepts in education as a specific sphere of social activity where the use of market mechanisms wasn't optimal, were not explained. Nonetheless, such a development can not completely be ruled out, noting that the application of this concept in education has a much broader meaning and significance. To put it another way, it means that the concept of marketing in education is not exclusively oriented towards profit making, but it is primarily focused on motivation and the development of valuable personality traits, and the formation of diverse interests and a wide range of educational needs of potential users. In such developing higher education sector, and institutions for adult's education, one can apply the 'marketing principles and strategies', in the interests of these institutions, but also in the interests of the users of educational services and the society in general.

  14. Potentials in Udeskole: Inquiry-Based Teaching Outside the Classroom

    Directory of Open Access Journals (Sweden)

    Karen S. Barfod

    2018-05-01

    Full Text Available Most research on outdoor education, including the Scandinavian concept udeskole (regular curriculum-based teaching outside the classroom, has focused on pupils' outcomes, whereas less has focused on teachers' practices. In this article, we described the occurrence of inquiry-based teaching in udeskole. To analyze practice, we extended the notion of inquiry-based education. Within science and mathematics education, a strong stepwise teaching approach formerly was established, called Inquiry Based Science and Mathematics Education (IBSME, emphasizing pupils' hypothesis testing, data validation and systematic experimentation. In this study, we broadened the IBSME-concept of inquiry in order to include a more holistic, non-linear teaching approach, but excluding teacher-instructed inquiry. Using this idea, we observed and documented by field notes how five experienced teachers practiced mathematics and science teaching in udeskole at primary level in Denmark. Twenty-eight outdoor days were observed. Each day was divided into separate teaching incidents with a distinct start and end. The level of teacher interference and possible choices in each teaching incidents formed the analytic background. We analyzed each of the 71 teaching incidents, and categorized each of them into one of five categories numbered 4–0. The categories designated numbers 4–2 contained the inquiry-based teaching incidents, and the categories designated 1 and 0 were categorized as “non-inquiry-based.” They contained teaching incidents where the teacher was instructing the pupils (category 1, and outdoor teaching activities with no sign of inquiry, called training activities (category 0. Our results showed that about half of the analyzed outdoor teaching practice seemed to be inquiry-based, emphasizing pupils' choice and presenting cognitive challenge. This indicates that the analyzed udeskole had the potential to support an explorative and multifaceted inquiry

  15. Transmission : roadway to a competitive electricity market

    Energy Technology Data Exchange (ETDEWEB)

    Thon, S. [AltaLink L.P., AB (Canada)

    2002-07-01

    Having a variety of suppliers, marketers and retailers is the key to developing a successful electricity market which is more competitive on pricing, with less price volatility, more innovative customer products and higher levels of customer services. Some areas of Alberta are developing their own power markets with limited capacity to interact. These include Pincher Creek, Empress, Calgary, Edmonton, and Fort McMurray. It was noted that increasing transmission capacity is the key to ensuring a bigger and more competitive electricity market. Transmission constraints only encourage a small number of suppliers to control the market. The current cost of transmission capacity accounts for less than 5 per cent of an average residential customer's bill, but it plays a major role in providing more choice to competitive electricity suppliers. Developing more transmission capacity will create an even more competitive market that benefits both consumers and suppliers. Prices in Alberta have been very volatile in the past couple of years because of supply and demand issues, and there is a need to increase market liquidity. Alberta's Transmission Administrator is looking to expand the transmission network to alleviate constraints and to lower the cost of power generation, regardless of location. These expansions are not expected to affect customers' bills by more than 2 to 3 per cent. Such transmission concerns are being felt all over North America. The Federal Energy Regulatory Commission (FERC) in the United States also recognizes the link between transmission and creating a competitive electricity market.

  16. Micro-Blogging - How to Use Twitter for Teaching and Learning

    NARCIS (Netherlands)

    Gruber, Marion

    2011-01-01

    Gruber, M. R. (2011, 6 September). Micro-Blogging - How to Use Twitter for Teaching and Learning. Presentation at "Distance Learning" - Szenarien und nützliche online Tools für Lehre und Forschung. Lucerne University of Applied Sciences and Arts, Institute for Communication and Marketing IKM.

  17. An Assessment of Theories Underlying the Operations of the Nigerian Stock Market

    Directory of Open Access Journals (Sweden)

    Chris O. Udoka

    2014-07-01

    Full Text Available This paper aimed at determining the theories and approaches that inform the operational efficiency of the Nigerian stock market, considering the economic, financial, political and environmental factors inducing shareholder behaviour in the market. Taking a desk review of the theories, against the wealth maximization expectations of investors, the paper notes that due to imperfections in the Nigerian stock market, certain policies are clearly unsuitable in informing shareholder behaviour and corporate managements’ relationship with them. Due to the several factors affecting dividend policy such as legal constraints, funding needs, control issue, debt obligation, investment opportunity, inflation, shareholders expectations etc, good planning must be put in place.

  18. Critical Pedagogy Principles in Teaching EFL Reading

    Directory of Open Access Journals (Sweden)

    Slamet Wahyudi Yulianto

    2015-12-01

    Full Text Available This study attempts to reveal how the use of critical pedagogy principles in teaching English as a Foreign Language (EFL reading facilitates students to think critically. Additionally, it investigates and elaborates the benefits and challenges of using critical pedagogy principles in teaching EFL reading. The three critical pedagogy principles used in this study were dialogic education, democratic classroom, and reading the world and the word. Critical thinking skills and dispositions expected to be performed by the participants were analysis and evaluation skills, open-mindedness, and making reasoned decision. This is a case study design which was conducted in the form of teaching program. The teaching program which consisted of eight meetings was given to 59 EFL sophomores in the Reading in Professional Context class at a private teacher education in Bandung. Data in the form of classroom talks and activities and students‟ responses as well as their critical thinking skills self-assessment were collected by using video recordings, observation notes, interview guideline, students‟ learning journals, and questionnaires. It is revealed that the teaching program has facilitated students to think critically by providing four categories of activity. They are (1 offering problematic topics and reading materials that are linked to the students‟ lives, (2 encouraging students to read between the lines, (3 distributing classroom power, and (4 creating space for students‟ voices to be heard. Meanwhile, there are two benefits of the teaching program, namely (1 language development and (2 new knowledge as well as experience acquisition. However, there are three major challenges in conducting the teaching program that are (1 the lack of classroom-friendly authentic controversial reading materials, (2 the passive culture, and (3 the unpredictable classroom.

  19. Teaching veterinary parasitology.

    Science.gov (United States)

    Verster, A

    1994-08-01

    The history of parasitology and the teaching of veterinary parasitology in South Africa are reviewed briefly. Courses in veterinary parasitology are presented at the faculties of veterinary science at the University of Pretoria and the Medical University of South Africa as well as at the Pretoria Technicon. At the University of Pretoria, the three disciplines of veterinary parasitology, entomology, helminthology and protozoology, are covered in 330 core lectures; from 13 to 40% of the contact time is devoted to practical classes. Teaching veterinary parasitology is both labour intensive and costly, viz. R1700 (US$570) per student per annum. Such costs are justified by the R148.8 million (US$49.6 million) spent every year in South Africa on anthelmintics, ectoparasiticides and vaccines to control parasites. Veterinary parasitology is a dynamic subject and the curriculum must be revised regularly to incorporate new information. Because the parasite faunas are so diverse no single textbook can satisfy the requirements of the various institutions worldwide which teach the subject, with the result that extensive use is made of notes. In Australia and in Europe, ticks and tick-borne diseases are less important than they are in Africa; consequently insufficient space is devoted to them in textbooks to satisfy the requirements of the subject in African countries. Parasite control under extensive and intensive conditions is dealt with adequately at the University of Pretoria, but increasing emphasis will be given to small-scale farming systems, particularly if alternative food animals are to be kept.

  20. The Art of Preview in Appropriate Teaching/Learning Material ...

    African Journals Online (AJOL)

    This study recognised the importance of print materials and texts in effective and efficient teaching and learning. Though important, there is a proliferation of these materials in the market that learners, researchers and teachers cannot read all within the limited time available to them. They resort to the art of previewing to ...

  1. Female deficit and the marriage market in Korea

    Directory of Open Access Journals (Sweden)

    Jean Louis Rallu

    2006-08-01

    Full Text Available Selective abortion of female embryos causes abnormal sex ratios at birth that will result in imbalances on the marriage market. However, it is well-known that varying cohort size in the frame of different mean ages at marriage for males and females also causes imbalances. In the case of Korea, both phenomenons are present: SRB of 115 in 1990-1995 and rapid fertility decline from the early 1960s, with TFR fluctuating below replacement level since 1983 and reaching 1.16 in 2004. This note assesses the relative roles of SRB and cohort size on the marriage market and the adjustments that can happen thru age gap between spouses.

  2. Electricity market under change - experiences from the US

    International Nuclear Information System (INIS)

    Lannefors, N.

    1995-11-01

    Several US states face a major restructuring of the electric power market with the deregulation. The present report describes this process, in particular the preparations of the utilities and other actors on the market for the reforms. Competition in power production was introduced 1978, and since 1992 some independent power producers have been permitted to sell electric power directly to the customers. These steps have increased pressure on authorities and regional utilities to deregulate and reduce costs. Three main developments are noted among the utilities: Lowered production cost, Selling power with extra options, Offering services outside the traditional distribution area. Other strategies can be diversification, alliances with telephone, computer or software companies which can bring new products

  3. Developing Mathematical Content Knowledge for Teaching: One Preservice Teacher and Her Planning

    Science.gov (United States)

    Wilson, Susanna

    2016-01-01

    This paper describes how a new pre-service teacher engaged with mathematical content in order to learn it for teaching, during practicum. The results show that the PST learned mathematical content by initiating and carrying out a preparation phase prior to planning. This phase involved searching through internet sites and making notes that were…

  4. Exploring Strategic Behavior in an Oligopoly Market Using Classroom Clickers

    Science.gov (United States)

    Brouhle, Keith

    2011-01-01

    This article discusses an innovative technique to teach strategic behavior in oligopoly markets. In the classroom exercise, students play the role of a firm that maximizes its profit given the behavior of other firms in the industry. Using classroom clickers to communicate pricing decisions, students explore first-hand the strategic nature of…

  5. Students' Perception of a Flipped Classroom Approach to Facilitating Online Project-Based Learning in Marketing Research Courses

    Science.gov (United States)

    Shih, Wen-Ling; Tsai, Chun-Yen

    2017-01-01

    This study investigated students' perception of a flipped classroom approach to facilitating online project-based learning (FC-OPBL) in a marketing research course at a technical university. This combined strategy was aimed at improving teaching quality and learning efficiency. Sixty-seven students taking a marketing research course were surveyed.…

  6. Union and gender wage gap estimates for young workers in Ireland: a note

    OpenAIRE

    Reilly, Barry

    1995-01-01

    This note exploits data from the YEA/ESRI Follow-Up Survey of School-Leavers from 1981 and 1982 to provide union wage gap estimates for young male and female workers. In contrast to the evidence available for the adult labour market in Ireland, the union wage effect for young male workers is found to be relatively small. Young female union members, on the other hand, fare considerably better. The union wage gap is seen to decline with employer size for both gender groups. In addition, the ...

  7. Content and Method in the Teaching of Marketing Research Revisited

    Science.gov (United States)

    Wilson, Holt; Neeley, Concha; Niedzwiecki, Kelly

    2009-01-01

    This paper presents the findings from a survey of marketing research faculty. The study finds SPSS is the most used statistical software, that cross tabulation, single, independent, and dependent t-tests, and ANOVA are among the most important statistical tools according to respondents. Bivariate and multiple regression are also considered…

  8. Using Illustrations from American Novels to Teach about Labor Markets

    Science.gov (United States)

    Vachris, Michelle Albert; Bohanon, Cecil E.

    2012-01-01

    This article illustrates how literature can bring models to life in undergraduate courses on labor market economics. The authors argue that economics instructors and students can benefit from even small doses of literature. The authors examine excerpts from five American novels: "Sister Carrie" by Theodore Drieser (1900/2005); "The Grapes of…

  9. Business English and Business French:a comparative analysis of teaching strategies and firms' needs.

    OpenAIRE

    BENZO, VERONICA; DI GREGORIO, GIUSEPPINA

    2016-01-01

    Following T. Dudley-Evans’ suggestions, in order to analyse languages for specific purposes, it is possible to argue that present teaching experience is characterized by certain common aspects, such as teachers’ insufficient extra-linguistic knowledge; lack of adequate teaching materials; learners’ different levels of linguistic competence and lack of motivation. Futhermore, Business Languages imply an additional aspect to be investigated, a sort of ‘side effect’: rapid changes in the market ...

  10. Developing Basic Math Skills for Marketing. Student Manual and Laboratory Guide.

    Science.gov (United States)

    Klewer, Edwin D.

    Field tested with students in grades 10-12, this manual is designed to teach students in marketing courses basic mathematical concepts. The instructional booklet contains seven student assignments covering the following topics: why basic mathematics is so important, whole numbers, fractions, decimals, percentages, weights and measures, and dollars…

  11. Qualified market access and inter-disciplinarity

    Directory of Open Access Journals (Sweden)

    Lisa Herzog

    2014-05-01

    Full Text Available This note offers reflections on qualified market access (QMA—the practice of linking trade agreements to values such as human rights, labour standards, or environmental protection. This idea has been suggested by political theorists as a way of fulfilling our duties to the global poor and of making the global economic system more just, and it has influenced a number of concrete policies, such as European Union (EU trade policies. Yet, in order to assess its merits tout court, different perspectives and disciplines need to be brought together, such as international law, economics, political science, and philosophy. It is also worth reflecting on existing practices, such as those of the EU. This note summarises some insights about QMA by drawing such research together and considers the areas in which further research is needed, whilst reflecting also on the merits of interdisciplinary exchanges on such topics.

  12. VA OpenNotes: exploring the experiences of early patient adopters with access to clinical notes.

    Science.gov (United States)

    Nazi, Kim M; Turvey, Carolyn L; Klein, Dawn M; Hogan, Timothy P; Woods, Susan S

    2015-03-01

    To explore the experience of early patient adopters who accessed their clinical notes online using the Blue Button feature of the My HealtheVet portal. A web-based survey of VA patient portal users from June 22 to September 15, 2013. 33.5% of respondents knew that clinical notes could be viewed, and nearly one in four (23.5%) said that they had viewed their notes at least once. The majority of VA Notes users agreed that accessing their notes will help them to do a better job of taking medications as prescribed (80.1%) and be better prepared for clinic visits (88.6%). Nine out of 10 users agreed that use of visit notes will help them understand their conditions better (91.8%), and better remember the plan for their care (91.9%). In contrast, 87% disagreed that VA Notes will make them worry more, and 88.4% disagreed that access to VA Notes will be more confusing than helpful. Users who had either contacted their provider or healthcare team (11.9%) or planned to (13.5%) primarily wanted to learn more about a health issue, medication, or test results (53.7%). Initial assessment of the patient experience within the first 9 months of availability provides evidence that patients both value and benefit from online access to clinical notes. These findings are congruent with OpenNotes study findings on a broader scale. Additional outreach and education is needed to enhance patient awareness. Healthcare professionals should author notes keeping in mind the opportunity patient access presents for enhanced communication. © The Author 2014. Published by Oxford University Press on behalf of the American Medical Informatics Association. All rights reserved. For Permissions, please email: journals.permissions@oup.com.

  13. Millennium bim managing growing demand

    OpenAIRE

    Lopes, Francisca Barbosa Malpique de Paiva

    2014-01-01

    Millennium bim, the Mozambican operation of Millennium bcp group, was the Company selected to serve as background for the development of a teaching case in Marketing. This case is followed by a teaching note, and is intended to be used as a pedagogical tool in undergraduate and/or graduate programs. Even though Mozambique is still characterized by high financial exclusion, the number of people entering within the banking industry has been growing at a fast pace. Actually, the demand for fi...

  14. Using Dynamic Geometry Software for Teaching Conditional Probability with Area-Proportional Venn Diagrams

    Science.gov (United States)

    Radakovic, Nenad; McDougall, Douglas

    2012-01-01

    This classroom note illustrates how dynamic visualization can be used to teach conditional probability and Bayes' theorem. There are two features of the visualization that make it an ideal pedagogical tool in probability instruction. The first feature is the use of area-proportional Venn diagrams that, along with showing qualitative relationships,…

  15. TOOLS OF MARKETING COMMUNICATIONS IN POLITICS AND THE ECONOMY, DEPENDING ON THE LIFE CYCLE

    Directory of Open Access Journals (Sweden)

    Tatyana L. Shklyar

    2014-01-01

    Full Text Available This article demonstrates how much can be similar absolutely different areas as politics and economy.Analyzing the approaches to marketing in these areas, you can gather a lot of valuable and useful. The authors discuss the tools of marketing communications, depending on the life cycle of goods and drawa parallel between business and politics. Note that thetools of marketing communications are very numerousand diverse but is most effective at a particular time. Provides specific recommendations on the relevance of tools, aimed at promotion of the goods in the certaintime intervals life cycle.

  16. Teaching Search Engine Marketing through the Google Ad Grants Program

    Science.gov (United States)

    Clarke, Theresa B.; Murphy, Jamie; Wetsch, Lyle R.; Boeck, Harold

    2018-01-01

    Instructors may find it difficult to stay abreast of the rapidly changing nature of search engine marketing (SEM) and to incorporate hands-on, practical classroom experiences. One solution is Google Ad Grants, a nonprofit edition of Google AdWords that provides up to $10,000 monthly in free advertising. A quasi-experiment revealed no differences…

  17. A Note on the Analysis of Time Cost by Difference of Transaction System in the Agricultural Wholesale Market of Korea

    OpenAIRE

    Yoon-Doo Kim; Seok Yoon

    2012-01-01

    Problem statement: The purpose of this study is to prove objectively that the market-wholesaler system, introduced to agricultural wholesale market in Korea for the first time, has better operational efficiency than the existing auction system. From an analytical viewpoint, we estimated the time value of two transaction systems at the agricultural wholesale market using the calculation methods of the congestion cost and the accumulation cost, and estimated the operational efficiencies divided...

  18. The Pill and Men’s Disappearance from the Teaching Sector

    DEFF Research Database (Denmark)

    Steingrimsdottir, Herdis

    In this paper I look at the relationship between increased access to reliable fertility controls and men’s disappearance from teaching. As the pill has been found to have a substantial effect on women’s family responsibilities, career investments and labor market outcomes, men’s bargaining position...... and 1980, the ratio of male college freshmen planning to become a teacher fell from 12.4% to 2.4% and the share of males among those who aspired to teach dropped from 30.6% to 19.7%. Using nationally representative data on the career plans of college freshmen I find that unrestricted access to the birth...... control pill bears a negative relation to the likelihood that men plan to teach, while changes in the strength of teacher unions and relative wages of teachers have limited effect on their career plans. Men’s aspirations shift away from teaching towards occupations that are associated with higher average...

  19. Using Moodle in Ehisical Education classes: a virtual didactic material for teaching athletics

    Directory of Open Access Journals (Sweden)

    Guy Ginciene

    2015-05-01

    Full Text Available Noting the impact of technology in our society, we realize the necessity to create a didactic material based on the Information and Communication Technologies to support the work of the physical education teacher in the teaching of athletics, in particular, the 100 meters dash. For no other reason, the aim of this study was to organize a virtual didactic material, searching virtual games, videos, websites, blogs and social networks related to the 100 meters dash, organizing a database and suggesting activities aiming to the use of this didactic material for the teaching of this event in physical education classes.

  20. Grouping Notes Through NodesThe Functions of Post-It™ Notes in Design Team Cognition

    DEFF Research Database (Denmark)

    Dove, Graham; Abildgaard, Sille Julie; Biskjaer, Michael Mose

    The Post-It™ note is a frequently used, and yet seldom studied, design material. We investigate the functions Post-It™ notes serve when providing cognitive support for creative design team practice. Our investigation considers the ways in which Post-It™ notes function as design externalisations......, both individually and when grouped, and their role in categorisation in semantic long-term memory. To do this, we adopt a multimodal analytical approach focusing on interaction between humans, and between humans and artefacts, alongside language. We discuss in detail examples of four different...... externalisation functions served by Post-It™ notes, and show how these functions are present in complex overlapping combinations rather than being discrete. We then show how the temporal development of Post-It™ note interactions supports categorisation qualities of semantic long-term memory....

  1. Teaching science in museums

    Science.gov (United States)

    Tran, Lynn Uyen

    examine one aspect of the teaching culture in museums, that is instruction during one-time science lessons. The researcher remained a passive participant in all 23 lessons observed. Data included observations, interviews, and researcher field notes. An inductive analysis model incorporating constant comparison and domain analysis methods was adopted to analyze the data. Five major findings emerged from this analysis. (1) Repeating lessons develop comfort and insight to compensate one-time nature of lessons. (2) Details within science lessons can vary according to the students. (3) A lifelong learning perspective forms the foundation for educators' choices. (4) Refine teaching to use time efficiently. (5) Educators designate roles to teachers and chaperones to maximize time. These findings had implications for museum educators, classroom teachers, and all those involved in school field trips. Recommendations for action and future research emerging from this study were listed and discussed.

  2. Can You Hear Me Now? Marketing Essentials for Audiologists in a Noisy Health Care World

    Science.gov (United States)

    Rudden, DAnne

    2016-01-01

    Audiologists, even those with a strong acumen for business, are not traditionally taught the basics of creating a robust practice identity and dynamic marketing plan. This activity will teach learners how to create a distinct brand that separates them from others in a competitive and distracted marketplace. Additionally, learners will gain an understanding for how to blend traditional marketing tools with more modern online options and social media. Upon completion, learners will be familiar with the skills necessary to actively create, implement, and track the effectiveness of their marketing strategy using proven methodologies. PMID:28028325

  3. Can You Hear Me Now? Marketing Essentials for Audiologists in a Noisy Health Care World.

    Science.gov (United States)

    Rudden, DAnne

    2016-11-01

    Audiologists, even those with a strong acumen for business, are not traditionally taught the basics of creating a robust practice identity and dynamic marketing plan. This activity will teach learners how to create a distinct brand that separates them from others in a competitive and distracted marketplace. Additionally, learners will gain an understanding for how to blend traditional marketing tools with more modern online options and social media. Upon completion, learners will be familiar with the skills necessary to actively create, implement, and track the effectiveness of their marketing strategy using proven methodologies.

  4. Delivering MBA Programs in Emerging Markets: The Challenge of National Culture

    Science.gov (United States)

    Jones, Stephanie

    2013-01-01

    Increasingly, Western-style MBA programs are being delivered in emerging markets, as the developed countries become more and more saturated with MBAs and related offerings. This article, based on the global experience of the author in teaching and assessing MBA modules including thesis and dissertation research and writing, suggests approaches to…

  5. MOBILE LEARNING: INNOVATION IN TEACHING AND LEARNING USING TELEGRAM

    Directory of Open Access Journals (Sweden)

    Zanaton H. Iksan

    2017-03-01

    Full Text Available Innovation in teaching and learning is always done by the teachers to solve the problems. Teachers could use the latest education tools as their innovation. Attendance and students’ engagement are the problems in a class and it could be overcome by using mobile learning as a teaching approach. In this case, Telegram is a tool for mobile learning. The aim of this study was to explore how Telegrams could be used in teaching and learning process. This study involved a case study approach where 31 students were the participants in the post graduate courses "Science Education and Human Development". Data were collected by Telegram discussion. This study found that several techniques can be carried out using Telegram: attendance, one way discussions, technique 1-2-3 discussion, pictures, drawing, and audio. Students responded that the teaching and learning using Telegram allow them to gain new experience, be more creative, generate spontaneous ideas, provide authentic ideas without the risk of being humiliated and encourage them to be excited as well as passionate with their learning. Compared with normal classes, all students can give ideas and the ideas were honest by themselves. This study implies that the latest innovation could solve the teaching according to the problems faced by teachers.  Except where otherwise noted, content on this site is licensed under a Creative Commons Attribution 4.0 International License

  6. Conference Proceedings: Effectively utilizing energy derivatives in a deregulated electricity market

    International Nuclear Information System (INIS)

    1998-01-01

    This conference was devoted to a discussion about the likely impacts of deregulation on electricity markets in North America. Many of the presentations emphasized price risk in a competitive open access energy market. It was noted that deregulation is frequently associated with the creation of larger companies, higher risks and lower costs. Some of the individual topics addressed by the speakers included discussion of : (1) how underlying physical markets will work in Ontario, (2) experiences in derivative trading in the natural gas industry, (3) how to create value through multiple commodity risk management products, (4) trading with energy derivatives in the U.S. (5) how derivatives can add value for municipal electrical utilities, and (6) risk management mechanisms for energy derivative trading. refs., tabs., figs

  7. A multi-assets artificial stock market with zero-intelligence traders

    Science.gov (United States)

    Ponta, L.; Raberto, M.; Cincotti, S.

    2011-01-01

    In this paper, a multi-assets artificial financial market populated by zero-intelligence traders with finite financial resources is presented. The market is characterized by different types of stocks representing firms operating in different sectors of the economy. Zero-intelligence traders follow a random allocation strategy which is constrained by finite resources, past market volatility and allocation universe. Within this framework, stock price processes exhibit volatility clustering, fat-tailed distribution of returns and reversion to the mean. Moreover, the cross-correlations between returns of different stocks are studied using methods of random matrix theory. The probability distribution of eigenvalues of the cross-correlation matrix shows the presence of outliers, similar to those recently observed on real data for business sectors. It is worth noting that business sectors have been recovered in our framework without dividends as only consequence of random restrictions on the allocation universe of zero-intelligence traders. Furthermore, in the presence of dividend-paying stocks and in the case of cash inflow added to the market, the artificial stock market points out the same structural results obtained in the simulation without dividends. These results suggest a significative structural influence on statistical properties of multi-assets stock market.

  8. The current state of the market for corporate acquisitions

    International Nuclear Information System (INIS)

    Korpach, A.N.

    1998-01-01

    The main factors which determine when the oil and gas industry is in a seller's market or a buyer's market mode were discussed. In a seller's market, the number of potential buyers for assets exceeds the number of sellers. Therefore, sellers could obtain good prices for their assets. Such was the case from 1995 to 1997. For 1998, the level of merger and acquisition activity was high and is expected to remain strong for 1999, but the market appears to be firmly a buyer's market (more sellers than potential buyers). The reasons for this are as follows: (1) restricted access to capital, (2) declining stock prices/values, (3) significant supply of assets, and (4) acquisition costs now in line with finding and development costs. The question of whether or not acquisitions add value was also discussed. It was noted that share price performance of those companies making acquisitions during the period was comparable to that of the TSE oil and gas producers index. A list of some Canadian and U.S. companies which completed significant acquisitions in 1997 and 1998 was included. 10 figs

  9. A novel approach to electricity market education

    International Nuclear Information System (INIS)

    Karjalainen, R.; Viljainen, S.; Partanen, J.

    2007-01-01

    The special characteristics of the competitive Nordic electricity markets were discussed with particular references to the challenges of operating an open power market. Electricity prices in Norway are highly volatile and difficult to estimate because the demand for electricity depends highly on temperature, while the supply of electricity is influenced by water reservoir levels and the price of carbon dioxide allowances. An innovative approach to power engineering education was proposed in an effort to provide power engineering students at Lappeenranta University of Technology (LUT) with skills that are needed for open electricity markets. In addition to the basic power engineering skills, these include an understand of risk management, financing, sales and marketing. The approach was based on developing theoretical and practical teaching methods that are applied in power engineering education at LUT. The practical learning methods played a key role in the development of a Power Exchange Game which was based on the operation of the Nordic power exchange Nord Pool. During the game, student teams used their knowledge and acted as portfolio managers of electric utilities where they analyzed and made decisions regarding the operation in the Nordic electricity market. Upon completion of the game, students were expected analyze their own performance in a final report. Most of the students considered the course an effective and interesting way to study the operation of electricity markets. 9 refs., 1 tab., 9 figs

  10. [The students' page. Notes about patient records and the production and reproduction of knowledge. Written and oral presentations].

    Science.gov (United States)

    de Almeida, L B; dos Santos, E S; Alves, D de B

    1995-01-01

    This paper relates a description about nursing notes in pactients promptuaries in relation to the distribution/reproduction/production process of knowledge in nursing. It was developed on an Intensive Care Unity from a Hospital in the teaching/assistance Sanitary District Barra/Rio Vermelho (Salvador-Bahia). The basic premise is that the nursing personal work superficial and sporadic notes just related to patients. Distribution/ reproduction/production process, that happen in the nursing work process isn't considered by it devaluation or just because, for nursing agents, only information about technical procedures related to patient care, expresses the nursing knowledge and so, must be registered. In order to reach the objective, 30% of the promptuaries of patients discharge from the ICU were studied and the nursing team was interviewed, during the months-november, december 1994. The analysis indicates that the way how the nursing notes are been made, results in hard communication among agents of health area and contributes to disqualify the nursing assistance that is given to patients, besides to limit the advance of the distribution/reproduction/production of knowledge in nursing.

  11. SAFETY NOTES

    CERN Document Server

    TIS Secretariat

    2001-01-01

    Please note that the revisions of safety notes no 3 (NS 3 Rev. 2) and no 24 (NS 24 REV.) entitled respectively 'FIRE PREVENTION FOR ENCLOSED SPACES IN LARGE HALLS' and 'REMOVING UNBURIED ELV AND LVA ELECTRIC CONDUITS' are available on the web at the following urls: http://edmsoraweb.cern.ch:8001/cedar/doc.download?document_id=322811&version=1&filename=version_francaise.pdf http://edmsoraweb.cern.ch:8001/cedar/doc.download?document_id=322861&version=2&filename=version_francaise.pdf Paper copies can also be obtained from the TIS Divisional Secretariat, email tis.secretariat@cern.ch

  12. CRM Systems with Social Networking Capabilities: The Value of Incorporating a CRM 2.0 System in Sales/Marketing Education

    Science.gov (United States)

    Wang, Xin; Dugan, Riley; Sojka, Jane

    2013-01-01

    Implementation of a customer relationship management (CRM) 2.0 system can provide both a valuable pedagogical tool and a needed skill set in a marketing and sales curriculum. A CRM 2.0 system incorporated in the sales and marketing curriculum can help manage relationships between students, practitioners, and faculty while teaching students a…

  13. Prison Field Trips: Can White-Collar Criminals Positively Affect the Ethical and Legal Behavior of Marketing and MBA Students?

    Science.gov (United States)

    Castleberry, Stephen B.

    2007-01-01

    Marketing educators bear some responsibility for teaching ethics and legal issues to their students. Visits to white-collar criminals in a federal prison camp are one method of achieving this task. This article develops and empirically assesses ten objectives for such a visit by MBA and undergraduate marketing classes. Undergraduates rated the…

  14. Competitive electric power markets and grid reliability : something has changed during the past decade

    International Nuclear Information System (INIS)

    Fluckiger, K.

    2005-01-01

    This white paper reviewed some of the fundamental changes in the way in which electricity is provided to customers. Previously, electricity was delivered by integrated electric utilities that owned both generation and transmission and directly served their customers. Restructuring altered the rules that govern control, operation, ownership and regulation of the industry. The traditional integrated utility has been disaggregated. Wholesale electricity costs are no longer regulated and prices are now set by supply and demand in a market context. Generation investment decisions are based on future expectations of market performance. It was suggested that transmission should become a facilitator of the competitive market. Inter-ties are an essential part of a competitive market, as a means to import power when needed and to export surplus energy. The role of transmission in facilitating new generation by providing non-discriminatory and efficient transport to the market was discussed. It was noted that the lack of transmission investment is resulting in economic penalties, rising losses and constraints on more economic generators. Transmission congestion is counterproductive to the interests of customers. A move away from regional planning to a recognition of the wider interconnectedness of the system was recommended. The current practice of deferring necessary maintenance as a way to generate short-term profit was examined. It was noted that despite the need for new transmission infrastructure, investment in merchant alternating current projects has been slow to materialize. Other challenges to transmission included the uncertainty of regulatory processes and investment recovery as well as the unpredictability of flow patterns in the bulk power system. It was concluded that competitive generation markets will not work with an inadequate transmission infrastructure. Transmission enables new generation by ensuring non-discriminatory and efficient transport to market

  15. Competitive power markets and grid reliability : keeping the promise

    International Nuclear Information System (INIS)

    Goulding, D.

    2005-01-01

    This white paper discussed various links between restructuring, competitive markets and reliability in the consolidation of electricity markets in Ontario. A historical approach was used, and the first section of the paper reviewed how reliability was managed in the pre-market period. The second section discussed the current reliability model and some of the general issues it has raised, as well as lessons learned. Structural reforms were reviewed. It was noted that currently dominant generators hold more market share than is compatible with ideas of workable competition. Issues concerning the mitigation of market power were discussed, with specific reference to the importance of public opinion. The need for mandatory standards and inclusive processes was emphasized, as well as the implementation of effective communication strategies and consumer education. A resource adequacy mechanism was recommended. The role of the Ontario Power Authority (OPA) was reviewed. Issues concerning consumer protection were examined. Future priorities included investment in infrastructure and reliability, as well as a realignment of markets. It was suggested that energy and reserve trading are critical for ensuring reliability in the market paradigm. Markets and inter-regional trading were discussed in terms of promoting reliability. Improvements in infrastructure were recommended, as well as a reduction in trade barriers. It was concluded that an over-arching, industry-wide commitment to investing in reliability is essential for managing the restructuring and reliability relationship in the years ahead. 15 refs

  16. Teaching Undergraduate Marketing Students Using "Hot Seating through Puppetry": An Exploratory Study

    Science.gov (United States)

    Pearce, Glenn; Hardiman, Nigel

    2012-01-01

    Changes in preferred methods of learning among many students in recent years have challenged educators to introduce more interactive and experiential teaching methods. "Hot seating"--where a person, such as an invited subject expert is interviewed by an audience--is a well-established interactive method of learning, but is often limited…

  17. On the Feasibility of Decentralized Derivatives Markets

    OpenAIRE

    Eskandari, Shayan; Clark, Jeremy; Sundaresan, Vignesh; Adham, Moe

    2018-01-01

    In this paper, we present Velocity, a decentralized market deployed on Ethereum for trading a custom type of derivative option. To enable the smart contract to work, we also implement a price fetching tool called PriceGeth. We present this as a case study, noting challenges in development of the system that might be of independent interest to whose working on smart contract implementations. We also apply recent academic results on the security of the Solidity smart contract language in valida...

  18. Classification of labour markets in the Silesian Province (Poland

    Directory of Open Access Journals (Sweden)

    Sitek Sławomir

    2015-03-01

    Full Text Available The purpose of this article is to try to classify labour markets of the Silesian Province on the municipality level. The proposed solution of grouping labour markets is based on three criteria: the size of the labour market measured by a number of jobs, the weight of the labour market expressed with a proportion of the number of jobs to the size of the population and that scale of the impact that is a proportion of the commuters to the ones leaving for work. As a result of the assumed criteria the municipalities have been grouped according to their meaning on the labour market, at the same time identifying weaker and stronger labour markets. The first stage of the research was to divide the municipal labour markets according to the number of the employed. As a result territorial units were grouped into 4 classes (small, medium, big and huge including in total 9 subclasses. Then the municipal labour markets were sorted according to their weight and the scale of their impact, verifying their position in this way. The research pointed out that a lot of labour markets in the Katowice conurbation showed lower levels than the assumptions. Consequently, it suggests polarization of the labour market of this urban unit that is mainly focused on Katowice and Gliwice. Higher parameters than the assumed ones were reached by several municipalities that are small or medium labour markets. In many cases these are municipalities where there are huge businesses connected with coal mining. A beneficial situation was noted in the southern part of the province that has a relatively steady situation on the labour market. The presented classification of labour markets can support the management process of local and regional development.

  19. Employers' views on the fit note.

    Science.gov (United States)

    Kotze, E

    2014-12-01

    The fit note replaced the sick note in 2010. The statement of fitness for work (fit note) is expected to benefit the British economy by helping more people stay in work and prevent long-term sickness absence. Understanding and responding to employers' views on the fit note is key, in order for this goal to be achieved. To explore employers' views on the fit note. A qualitative study was undertaken and face-to-face interviews were conducted with participants representing employers from a variety of industries. There were 21 participants who were mainly human resources officers and line managers. Employers welcomed the introduction of the fit note and felt that it was an improvement on the sick note. The majority of employers felt the fit note had the potential to promote an earlier return to work, if used properly. The main problems reported were the completion of the fit notes and quality of advice received from general practitioners. Employers felt that the most helpful advice came from fit notes with information on the functional effects of the medical condition. Some employers found return to work decisions problematic. The fit note has the potential to promote an earlier return to work. In order for the fit note to achieve its aim, further understanding of the difficulties employers are having when making return to work decisions is important, in order to develop guidance to enable them to provide the practical support employees need to return to work sooner. © The Author 2014. Published by Oxford University Press on behalf of the Society of Occupational Medicine. All rights reserved. For Permissions, please email: journals.permissions@oup.com.

  20. Marketing mix - project of a textbook for business academies

    OpenAIRE

    Zatloukalová, Zuzana

    2010-01-01

    The thesis deals with project of a textbook for business academies. The theme of the chapter of the textbook is marketing mix. The project is made in such a way the students get total information on these problems. The extant of the theme is intended for students of higher classes. The project consists of theoretical part (textbook, exercise book) and practical part (teaching at business academy).

  1. Price equilibrium through market forces alone

    International Nuclear Information System (INIS)

    Carpentier, J-M.

    1997-01-01

    The role that deregulation will play in the electricity markets both in Canada and the United States was discussed. The four major consequences of deregulation which affect the industry as a whole are: (1) new competition will distinguish between the more efficient and imaginative utilities from those less able to adapt and provide competitive service, (2) certain utilities may be obliged to buy electricity from independent power producers at predetermined rates, (3) utilities will be thinking in terms of profit margins and immediate profitability which will result in strong incentives to aggressively market their products, (4) utilities will deviate from their traditional roles as electricity suppliers and start selling other services or products, such as gas or telecommunications. The impact that deregulation will have on energy efficiency and the environment was also discussed. It was noted that the cheapest sources of electricity, such as coal-fired stations, are also the most harmful to the environment. It was suggested that it may be necessary to introduce universal taxes on greenhouse gases or other pollutants to enforce stringent environmental standards for the industry. Expert opinion holds that in a wide-open competitive market the industry could cope with such constraints

  2. EndNote 7.0

    Directory of Open Access Journals (Sweden)

    Eapen Bell

    2006-01-01

    Full Text Available EndNote is a useful software for online literature search and efficient bibliography management. It helps to format the bibliography according to the citation style of each journal. EndNote stores references in a library file, which can be shared with others. It can connect to online resources like PubMed and retrieve search results as per the search criteria. It can also effortlessly integrate with popular word processors like MS Word. The Indian Journal of Dermatology, Venereology and Leprology website has a provision to import references to EndNote.

  3. The impact of note taking style and note availability at retrieval on mock jurors' recall and recognition of trial information.

    Science.gov (United States)

    Thorley, Craig; Baxter, Rebecca E; Lorek, Joanna

    2016-01-01

    Jurors forget critical trial information and what they do recall can be inaccurate. Jurors' recall of trial information can be enhanced by permitting them to take notes during a trial onto blank sheets of paper (henceforth called freestyle note taking). A recent innovation is the trial-ordered-notebook (TON) for jurors, which is a notebook containing headings outlining the trial proceedings and which has space beneath each heading for notes. In a direct comparison, TON note takers recalled more trial information than freestyle note takers. This study investigated whether or not note taking improves recall as a result of enhanced encoding or as a result of note access at retrieval. To assess this, mock jurors watched and freely recalled a trial video with one-fifth taking no notes, two-fifths taking freestyle notes and two-fifths using TONs. During retrieval, half of the freestyle and TON note takers could access their notes. Note taking enhanced recall, with the freestyle note takers and TON note takers without note access performing equally as well. Note taking therefore enhances encoding. Recall was greatest for the TON note takers with note access, suggesting a retrieval enhancement unique to this condition. The theoretical and applied implications of these findings are discussed.

  4. A Multilateral Negotiation Model for Cloud Service Market

    Science.gov (United States)

    Yoo, Dongjin; Sim, Kwang Mong

    Trading cloud services between consumers and providers is a complicated issue of cloud computing. Since a consumer can negotiate with multiple providers to acquire the same service and each provider can receive many requests from multiple consumers, to facilitate the trading of cloud services among multiple consumers and providers, a multilateral negotiation model for cloud market is necessary. The contribution of this work is the proposal of a business model supporting a multilateral price negotiation for trading cloud services. The design of proposed systems for cloud service market includes considering a many-to-many negotiation protocol, and price determining factor from service level feature. Two negotiation strategies are implemented: 1) MDA (Market Driven Agent); and 2) adaptive concession making responding to changes of bargaining position are proposed for cloud service market. Empirical results shows that MDA achieved better performance in some cases that the adaptive concession making strategy, it is noted that unlike the MDA, the adaptive concession making strategy does not assume that an agent has information of the number of competitors (e.g., a consumer agent adopting the adaptive concession making strategy need not know the number of consumer agents competing for the same service).

  5. Broadening Student Perspectives on Marketing Research Ethics: Development and Applications of a Teaching Module

    Science.gov (United States)

    Handlin, Amy

    2012-01-01

    This paper describes an ethics module developed by the author to engage marketing research students during the fall semester, when they are bombarded by political polls. The module matches ethically questionable polling practices to similarly troubling practices in marketing research. The goals are to show that ethical principles are not topic- or…

  6. An Observational Case Study of Near-peer Teaching in Medical and Pharmacy Experiential Training.

    Science.gov (United States)

    Sharif-Chan, Bayan; Tankala, Dipti; Leong, Christine; Austin, Zubin; Battistella, Marisa

    2016-09-25

    Objective. To compare peer teaching in a medical and a pharmacy clinical teaching unit and to provide suggestions for future research in pharmacy near-peer teaching. Methods. This exploratory observational study used principles of ethnographic methodology for data collection and analysis. Observations were collected in a large downtown teaching hospital. An average of 4-6 hours per day were spent observing a team of medical trainees from the Faculty (School) of Medicine in the general internal medicine (unit for two weeks, followed by a team of pharmacy trainees in an ambulatory hemodialysis (HD) unit for two weeks. Data was collected through field notes and informal interviews that were audiotaped and subsequently transcribed. Data was interpreted by the observer and reviewed weekly by two impartial pharmacists. Results. Five major themes emerged: (1) influence of peer teaching hierarchy; (2) educational distance between peer learners and teachers; (3) effect of the clinical teaching unit size on peer learning; (4) trainees' perception of their teaching role in the clinical teaching unit; and (5) influence of daily schedule and workload on peer teaching. As opposed to pharmacy, a hierarchy and pyramidal structure of peer teaching was observed in medical experiential training. There appeared to be no effect of educational distance on near peer teaching; however, perception of teaching role and influence of daily schedule affected near-peer teaching. Conclusion. Through initial comparisons of medical and pharmacy clinical teaching units, this study provides a reflection of elements that may be necessary to successfully implement near-peer teaching in pharmacy experiential training. Future studies in this area should assess learning outcomes and participant satisfaction, preceptor workload, and impact on patient care.

  7. An Information Foraging Analysis of Note Taking and Note Sharing While Browsing Campaign Information

    DEFF Research Database (Denmark)

    Vatrapu, Ravi; Robertson, Scott

    2010-01-01

    In this paper, we present an experimental study of political information foraging in the context of e-voting. Participants were observed while searching and browsing the internet for campaign information in a mock-voting situation in three online note-taking conditions: No Notes, Private Notes...... with lack of scent, low value perception, and value depletion of information. Implications for the voter centered design of e-voting portals are discussed....

  8. Can You Hear Me Now? Marketing Essentials for Audiologists in a Noisy Health Care World

    OpenAIRE

    Rudden, DAnne

    2016-01-01

    Audiologists, even those with a strong acumen for business, are not traditionally taught the basics of creating a robust practice identity and dynamic marketing plan. This activity will teach learners how to create a distinct brand that separates them from others in a competitive and distracted marketplace. Additionally, learners will gain an understanding for how to blend traditional marketing tools with more modern online options and social media. Upon completion, learners will be familiar ...

  9. Aspects of Teaching and Learning Science: What students' diaries reveal about inquiry and traditional modes

    Science.gov (United States)

    Kawalkar, Aisha; Vijapurkar, Jyotsna

    2015-09-01

    We present an analysis of students' reflective writing (diaries) of two cohorts of Grade 8 students, one undergoing inquiry and the other traditional science teaching. Students' writing included a summary of what students had learned in class on that day and their opinions and feelings about the class. The entries were analysed qualitatively and quantitatively. This analysis of students' first-person accounts of their learning experience and their notes taken during class was useful in two ways. First, it brought out a spectrum of differences in outcomes of these two teaching modes-conceptual, affective and epistemic. Second, this analysis brought out the significance and meaning of the learning experience for students in their own words, thus adding another dimension to researchers' characterisation of the two teaching methods.

  10. 1980 Survey of Faculty Teaching in Departments of Medicinal/Pharmaceutical Chemistry at American Colleges of Pharmacy.

    Science.gov (United States)

    Matuszak, Alice Jean; Sarnoff, Darwin

    1981-01-01

    An American Association of Colleges of Pharmacy survey of medicinal/pharmaceutical chemistry faculty is reported. Data, including academic and experience backgrounds of faculty and their teaching load, are presented. Differences in training are noted in comparing the average chemistry professor to the average assistant professor. (Author/MLW)

  11. Teaching an Issues-Based Interdisciplinary Course: Diversity in Management and Marketing

    Science.gov (United States)

    Hazen, Mary Ann; Higby, Mary A.

    2005-01-01

    The authors examine their experiences of coteaching an intensive, interdisciplinary elective course for MBA students: Diversity in Management and Marketing. They address otherness, dialogue, energy, and change within this course and clarify issues that can arise when coteaching interdisciplinary courses. The authors list implications for…

  12. The futures and forward price differential in the Nordic electricity market

    Energy Technology Data Exchange (ETDEWEB)

    Wimschulte, Jens [University of Regensburg (Germany)

    2010-08-15

    This note investigates price differentials between electricity forwards and portfolios of short-term futures with identical delivery periods at the Nordic Power Exchange (Nord Pool). Since both contracts are traded at the same exchange, there is no influence of, for example, different market microstructure and default risk when examining the effect of the marking-to-market of futures on the price differential. Although the prices of the futures portfolios are, on average, below the corresponding forward prices, these price differentials are, on average, not statistically significant and not economically significant when taking transaction costs into account. Given the characteristics of the electricity contracts under observation, this is consistent with the predictions of the model and indicates efficient pricing in the Nord Pool forward market in contrast to previous results. (author)

  13. The futures and forward price differential in the Nordic electricity market

    International Nuclear Information System (INIS)

    Wimschulte, Jens

    2010-01-01

    This note investigates price differentials between electricity forwards and portfolios of short-term futures with identical delivery periods at the Nordic Power Exchange (Nord Pool). Since both contracts are traded at the same exchange, there is no influence of, for example, different market microstructure and default risk when examining the effect of the marking-to-market of futures on the price differential. Although the prices of the futures portfolios are, on average, below the corresponding forward prices, these price differentials are, on average, not statistically significant and not economically significant when taking transaction costs into account. Given the characteristics of the electricity contracts under observation, this is consistent with the predictions of the model and indicates efficient pricing in the Nord Pool forward market in contrast to previous results. (author)

  14. Reliability and standard market design : a square plug and a round socket, the fundamental flaw of the market design

    International Nuclear Information System (INIS)

    Bekman, K.

    2003-01-01

    A electricity power system is designed and built to deliver reliable power supplies. A failure of a single component should not lead to the failure of the entire system. Oversupply results in prices at marginal cost of production, inadequate return on capital investment and economic failure of supplies. Uneconomic sources of supply would pull out in cases of oversupply. Competitive markets need flexible supply and demand and scarcity pricing in order to promote new investment. The problem with such a scenario is that scarcity reduces the level of reliability. An oversupply, while ensuring reliability, offers an inadequate return on capital. This presentation included several graphs depicting results of market failure with reference to NYMEX analysis of credit quality, NEPOOL summer capacity 2001, NYS summer capacity 2001, and PJM summer capacity 2001. A graph illustrating a New England 2002 load duration curve and its analysis was also included. According to the author, the market design is flawed because it does not pay for reliability. It fails to compensate generation for capital at risk, and it fails to address the fact that nearly half of the capacity supplies less than 10 per cent energy. He notes that the liquidity crisis will continue and grow unless changes are made and new entrants come into the market. 8 figs

  15. Supporting Business Students' Transition into Higher Education: The Case of Marketing Downloads

    Science.gov (United States)

    Anderson, Deborah; Wason, Hilary; Southall, Jane

    2016-01-01

    This paper discusses a student-centred learning and teaching approach, "Marketing Downloads", designed to support students in transition into Higher Education. The move from secondary to tertiary education can be stressful for students and it impacts on their academic performance, their social life and general sense of well-being.…

  16. Attitudes toward, and Use of, Textbooks among Marketing Undergraduates: An Exploratory Study

    Science.gov (United States)

    Vafeas, Mario

    2013-01-01

    While textbooks remain a key part of the teaching and learning process, evidence suggests that student completion of reading assignments is lower than teacher expectations. Although there is a small body of literature examining textbook use, studies relating specifically to marketing textbooks are sparse. This article seeks to explore how…

  17. The Impact of Using Note Taking's Techniques on the Students' Learning

    Directory of Open Access Journals (Sweden)

    Asrar Jabir Edan

    2017-03-01

    Full Text Available It is often said that the worst pen is better than the best memory and regardless of how good the students' memory might be, they need to take notes during the lesson or lecture because it is impossible to remember all the details later on. This is so easy to use technique which requires a brief record of important information can help students not only recall what has been said in the class, but also to achieve their learning goals and provide a useful summary of the material to be revised especially before the test. Unfortunately, it is noticed that most of the students, especially at the secondary stage, neglect this important skill. Most of them don’t often write notes unless they are told to do so by the teacher or depend only on the textbooks forgetting that not all the material mentioned during the lesson found in them as some are explanations to the complex and abstract ones and others are related to the teacher's experience in the subject matter. In fact, note taking skill is part of the learning process and to be useful, students need to learn how to do it effectively and what to record because not all what is said is important. This requires acquiring more than one skill on the part of the learners and more effort on the part of the teacher to teach them how to do it properly. For the above reasons, more light will be shed in this research on this topic followed by an experiment and a test to evaluate its effectiveness in learning

  18. Using LinkedIn in the Marketing Classroom: Exploratory Insights and Recommendations for Teaching Social Media/Networking

    Science.gov (United States)

    McCorkle, Denny E.; McCorkle, Yuhua Li

    2012-01-01

    With the rapid growth of social networking and media comes their consideration for use in the marketing classroom. Social networking skills are becoming essential for personal branding (e.g., networking, self-marketing) and corporate/product branding (e.g., marketing communication). This paper addresses the use of LinkedIn (i.e., an online…

  19. The Use of Didactic Resources as a Strategy in Sciences and Biology Teaching

    Directory of Open Access Journals (Sweden)

    Mario Marcos Lopes

    2013-06-01

    Full Text Available The teaching of Science and Biology at school is recent, and has been practiced according to the different educational proposals, that have been developed along the last decades. The LDB (Lei nº 9.394, December, 20, 1996 proposes a pedagogical project that goes beyond the blackboard, chalk and teacher's talk in order to better prepare the students for the challenges of the labor market. Thus, this paper aims at contributing to the discussion on the teaching practice and teaching resources that can help the teaching and learning process, especially in the disciplines of Science and Biology. Based on a qualitative approach, this research aims at contributing to the construction of new knowledge that can be generated from a careful and critical look at the documentary sources. Finally, the great challenge of the educator is to make the teaching of Science and Biology pleasurable and exciting, being able to develop in students the scientific knowledge and the taste for these school subjects.

  20. The Impact of The Stock Market Game on Financial Literacy and Mathematics Achievement: Results from a National Randomized Controlled Trial

    Science.gov (United States)

    Hinojosa, Trisha; Miller, Shazia; Swanlund, Andrew; Hallberg, Kelly; Brown, Megan; O'Brien, Brenna

    2010-01-01

    The Stock Market Game[TM] is an educational program supported by the Securities Industry and Financial Markets Association (SIFMA) Foundation for Investor Education. The program is designed to teach students the importance of saving and investing by building their financial literacy skills. The primary focus of the study was to measure the impact…

  1. The Integration of the Scholarship of Teaching and Learning into the Discipline of Sociology

    Science.gov (United States)

    McKinney, Kathleen

    2018-01-01

    Despite decades of sociology scholarship of teaching and learning (SoTL) research, integration of SoTL in sociology remains insufficient. First, some reasons for the insufficient integration of SoTL in the discipline are noted, and the foci of publications on the history and status of the SoTL in sociology are briefly summarized. Literature…

  2. TRAINING COURSE AS AN ORGANIZATIONAL FORM OF STUDENTS’ TEACHING INTERNSHIP

    Directory of Open Access Journals (Sweden)

    T. A. Isaeva

    2014-01-01

    Full Text Available The research objective is to analyze the introduction of interactive educational technologies and methods during the teaching internship. The authors consider that a pedagogical concept «teaching internship» as an interactive form of the educational organization for students can be a useful possibility. This form is aimed at the development of students’ personal qualities for their future professional and pedagogical activities. The paper presents the types of internship training focused on the development of students’ personal qualities and willingness for future vocation and teaching, such as professional teaching, research, educational–rojecting and integrated types. The methods. The teaching professional training methodology involves SWOT-analysis to help students to gain the experience in the analysis of real pedagogical situations which are relevant for a particular educational organization and for education in general. On the basis of the group expert assessment method and the pedagogical aims arrangement by B. Bloom, the authors have worked out their own specific taxonomic model for reasoned training course tasks’ development; and the readiness level diagnostics of students involved in teaching internship. The results. The authors reveal new approaches to teaching internship organization for incoming vocational education teachers. It is specially noted that the training organization on the stages of teaching practice of bachelors provides not only constant feedback with the teaching internship head or tutor allowing to correct a practical activity but significantly increases students’ willingness to complete it in various educational institutions as well. Scientific novelty. The authors not only introduce the concept of «pedagogical training» but also supplement it, defining its aims and objectives. It is proved that SWOT-analysis usage as the strategic planning method during teaching course provides internal and

  3. Anybody can do Value at Risk: A Nonparametric Teaching Study

    Directory of Open Access Journals (Sweden)

    Robert J Powell

    2012-03-01

    Full Text Available Value at Risk (VaR has become a benchmark methodology among investors and banks for measuring market risk. Commercially available modelling packages can be both expensive and inflexible, thereby restricting their use by academic researchers and teachers. Usingnonparametric methodology, this paper provides a step-by-step teaching study on how to use Excel to construct a VaR spreadsheet for an individual asset as well as for a portfolio. This can benefit financial modelling teachers by providing them with a readily useable teaching study on how to model VaR, as well as benefit researchers by showing them how to construct an inexpensive and flexible VaR model.

  4. Effects of Note-Taking Instruction and Note-Taking Languages on College EFL Students' Listening Comprehension

    Science.gov (United States)

    Tsai-Fu, Tsai; Wu, Yongan

    2010-01-01

    Background: The effect of note-taking has been well-recognized by EFL educators. However, little empirical research has been done to investigate combined effects of note-taking instruction and note-taking language (whether in L1 or L2) in an acquisition-poor environment, where English is used as an instructional language yet the audience is…

  5. The impact of professional development: Enhancing the quality of teaching in international programmes

    DEFF Research Database (Denmark)

    Lauridsen, Karen M.; Lauridsen, Ole

    competences and language proficiency to teach through English; in addition, participants should be able (i) to account for the basic concepts of active learning in an English Medium Instruction (EMI) context, (ii) to relate them to their own teaching practice, and (iii) to apply them in the planning...... topics such as active learning as well as linguistic and cultural issues in the international classroom. In the second semester, the lecturers were observed again and developments were noted. The programme ended with a half-day workshop at which participants exchanged experiences and ideas...... as the local culture may differ from their own cultural background. With a classroom characterised by such diversity, there may be cultural, linguistic and didactic factors that need to be taken into consideration in order for teaching and learning to be successful. This paper reports on a project in which all...

  6. NOTES: issues and technical details with introduction of NOTES into a small general surgery residency program.

    Science.gov (United States)

    Kavic, Michael S; Mirza, Brian; Horne, Walter; Moskowitz, Jesse B

    2008-01-01

    Natural orifice translumenal endoscopic surgery (NOTES) is a development of recent origin. In 2004, Kalloo et al first described NOTES investigation in an animal model. Since then, several investigators have pursued NOTES study in animal survival and nonsurvival models. Our objectives for this project included studying NOTES intervention in a laboratory environment using large animal (swine) models and learning to do so in a safe, controlled manner. Ultimately, we intend to introduce NOTES methodology into our surgical residency training program. The expertise of an experienced laparoscopic surgeon, fellowship-trained laparoendoscopic surgeon, and veterinarian along with a senior surgical resident was utilized to bring the input of several disciplines to this study. The Institutional Animal Care and Use Committee (IACUC) of Northeastern Ohio Universities College of Medicine and Pharmacy (NEOUCOM/COP) approved this study. A series of 5 laboratory sessions using mixed breed farm swine varying in weight from 37 kg to 43.1 kg was planned for the initial phase of NOTES introduction into our residency program. Animals were not kept alive in this investigation. All animals were anesthetized using a standard swine protocol and euthanized following guidelines issued by the American Veterinary Medical Association Panel on Euthanasia. Equipment included a Fujinon EVE endoscope 0.8 cm in diameter with a suction/irrigation channel and one working channel. Initially, a US Endoscopy gastric overtube, 19.5 mm OD and 50 cm in length, was used to facilitate passage of the endoscope. However, this device was found to have insufficient length. Subsequently, commercially available 5/8" diameter clear plastic tubing, 70 cm to 80 cm in length, was adapted for use as an overtube. Standard endoscopic instruments included Boston Scientific biopsy forceps, needle-knife, papillotome, endoscopic clip applier, and Valley Lab electrosurgical unit. A Karl Storz laparoscope and tower were used for

  7. European Retail Payments Market: New Opportunities to Mergers and Acquisition Transactions

    Directory of Open Access Journals (Sweden)

    Lina Novickytė

    2011-04-01

    Full Text Available Most of European banks will not be able to allocate funds successfully participating in the SEPA. Some of them have to look for opportunities to reduce the cost in collaboration with other institutions in the execution of the payment or provision of services to carry out transmission of the third party. The other part will have to find a merger partner. In future there can be more active participants in the market lead to acquisitions. In order to assess possible changes in the payment market, noted that its participants – service providers – consolidation will be inevitable. The assessment of the Lithuanian bank sector shows that banks with the parent banks that invest and develop the activities of subsidiaries of banks, are likely to remain in the market. However, banks that are not ready to participate and get involved in a single market, will be taken over or disappear.Article in Lithuanian

  8. Reliability through markets in Ontario : submission by the Independent Electricity Market Operator to the Minister of Energy's Consultation Process

    International Nuclear Information System (INIS)

    2003-01-01

    For the past five years, Ontario has invested $1 billion to restructure and open its electricity market to competition. In recent months, and in response to residential consumers pricing concerns, the Independent Electricity Market Operator (IMO) transferred credits to local distribution companies allowing them to issue $75 rebates to all affected customers as of December 1, 2002, and to bill low-volume and other designated customers at a rate of 4.3 cents per kilowatt hour for the commodity portion of their bills. This report addresses the concern that price responsiveness will be lost for those parts of the market with fixed prices. It was noted that the reliability of the power system could be placed at risk if the range of customers with fixed prices is broadened. Fixed prices would also jeopardize the province's ability to attract new supply and enhance competition in the electricity sector. The IMO believes that price responsiveness in the wholesale market is crucial to the reliability of the electricity system and recommends that a plan for any additional fixed pricing should include a clearly defined phase-out over the period ending in 2006 as new supply comes on-line. The IMO emphasizes that the lack of price responsiveness to the market, particularly in peak energy demand periods, is equivalent to adding hundreds of MW to the load. The report presents lessons learned in other jurisdictions and highlights noteworthy considerations such as the market power mitigation agreement, improving competition, a phased-in approach, and demand side initiatives

  9. Middle School Science Notes.

    Science.gov (United States)

    School Science Review, 1984

    1984-01-01

    Presents (1) suggestions on teaching volume and density in the elementary school; (2) ideas for teaching about floating and sinking; (3) a simple computer program on color addition; and (4) an illustration of Newton's second law of motion. (JN)

  10. Returning to the Job Market: A Woman's Guide to Employment Planning.

    Science.gov (United States)

    American Association of Retired Persons, Washington, DC.

    Intended for midlife and older women in the job market, this booklet is designed to help them in the process of looking for work outside the home. It helps them assess current skills and identify potential employment barriers; teaches them how to prepare effective written materials to support the job search and how to interview successfully; and…

  11. Prices dip, activity increases in unrestricted uranium market

    International Nuclear Information System (INIS)

    Anon.

    1993-01-01

    April's activity in the restricted uranium market fluctuated in the same range as that observed in March. At the same time, NUKEM detects a weakening of prices in the unrestricted market to $7.45-$7.65. Unrestricted buyers seem to have detected lower prices as well; much of the new demand noted this month emerged in the unrestricted segment of the market. With this issue, NUKEM inaugurates a new market statistic. To better follow developments in the conversion market, we will report a spot price range for conversion services. This price measure will be derived in a manner analogous to NUKEM's other spot market price ranges. We will continue to publish the current NUKEM price range for new contracts for a few months. If you wish to retain the old conversion contract price range in future editions, please contact our US office. Four deals for near term delivery occurred in the uranium market in April, resulting in spot market transaction volume of 2.5 million lbs U3O8 equivalent. In the first week, a US non-utility purchased a small quantity of enriched uranium product from an intermediary in a spot transaction representing about 75,000 lbs U3O8. The second week saw the stealthy purchase of Portland General Electric's inventory of natural and enriched uranium. The buyer of PGE's 1.1 million lbs U3O8 equivalent has achieved an unusual degree of anonymity. Also during the second week, a US utility bought a small quantity of enriched uranium containing less than 25,000 lbs natural U3O8 equivalent

  12. Physicians’ Progress Notes

    DEFF Research Database (Denmark)

    Bansler, Jørgen; Havn, Erling C.; Mønsted, Troels

    2013-01-01

    in patient care, they have not dealt specifically with the role, structure, and content of the progress notes. As a consequence, CSCW research has not yet taken fully into account the fact that progress notes are coordinative artifacts of a rather special kind, an open-ended chain of prose texts, written...... sequentially by cooperating physicians for their own use as well as for that of their colleagues. We argue that progress notes are the core of the medical record, in that they marshal and summarize the overwhelming amount of data that is available in the modern hospital environment, and that their narrative...... format is uniquely adequate for the pivotal epistemic aspect of cooperative clinical work: the narrative format enables physicians to not only record ‘facts’ but also—by filtering, interpreting, organizing, and qualifying information—to make sense and act concertedly under conditions of uncertainty...

  13. Teaching points-do they occur and what do they contain? An observation study concerning the general practice rotation.

    Science.gov (United States)

    Duncan, Gertrude Florence; Roth, Lisa Marie; Donner-Banzhoff, Nobert; Boesner, Stefan

    2016-04-18

    A general practice rotation is mandatory in most undergraduate medical education programs. However, little is known about the student-teacher interaction which takes place in this setting. In this study we analyzed occurrence and content of teaching points. From April to December 2012, 410 individual patient consultations were observed in twelve teaching practices associated with the Philipps University Marburg, Germany. Material was collected using structured field-note forms and videotaping. Data analysis was descriptive in form. A teaching point is defined here as a general rule or specific, case-related information divulged by the teaching practitioner. According to the analysis of 410 consultations, teaching points were made in 66.3% of consultations. During these consultations, 74.3% general- and 46.3% case related teaching points occurred; multiple categorizations were possible. Of seven possible topics, therapy was most common, followed, in frequency of occurrence, by patient history, diagnostic procedure, physical examination, disease pathology, differential diagnosis, risk factors and case presentation. The majority of consultations conducted within student presence contained teaching points, most frequently concerning therapy. General teaching points were more common than specific teaching points. Whilst it is encouraging that most consultations included teaching points, faculty development aimed at raising awareness for teaching and learning techniques is important.

  14. Teaching Cases in Management - Amendopar

    Directory of Open Access Journals (Sweden)

    Renata Cesar Torres

    2011-05-01

    Full Text Available This study is a teaching case that deals with a managerial problem faced by a medium-size Brazilian company. Amendopar was a family business in the peanut products industry that operated in the Brazilian market for 47 years. The Londrina, Paraná unit was operating close to its maximum production capacity, imposing a limit to the company’s growth. Having an already well established position in its state of origin, the owners were considering expanding into other markets. There was also interest on their part because of the tax benefits they would reap by establishing a new production unit in São Paulo State. However, the challenge at this time was to decide whether it was the right time to make this move and how much investment would be required. These decisions would be made at a meeting to be held and for which the Industrial Director was preparing.

  15. Understanding Digital Note-Taking Practice for Visualization.

    Science.gov (United States)

    Willett, Wesley; Goffin, Pascal; Isenberg, Petra

    2015-05-13

    We present results and design implications from a study of digital note-taking practice to examine how visualization can support revisitation, reflection, and collaboration around notes. As digital notebooks become common forms of external memory, keeping track of volumes of content is increasingly difficult. Information visualization tools can help give note-takers an overview of their content and allow them to explore diverse sets of notes, find and organize related content, and compare their notes with their collaborators. To ground the design of such tools, we conducted a detailed mixed-methods study of digital note-taking practice. We identify a variety of different editing, organization, and sharing methods used by digital note-takers, many of which result in notes becoming "lost in the pile''. These findings form the basis for our design considerations that examine how visualization can support the revisitation, organization, and sharing of digital notes.

  16. Placing Gender in the Heart of MFT Masters Programs: Teaching a Gender Sensitive Systemic View.

    Science.gov (United States)

    Storm, Cheryl L.

    1991-01-01

    Describes masters level course for marriage and family therapists that teaches systemic underpinnings of field while also addressing feminist critique of ideas. Notes goal of course is for students to understand and adopt gender sensitive view; students then have a yardstick as they study and evaluate marriage and family therapy theories, observe…

  17. Teaching about Propaganda: An Examination of the Historical Roots of Media Literacy

    Science.gov (United States)

    Hobbs, Renee; McGee, Sandra

    2014-01-01

    Contemporary propaganda is ubiquitous in our culture today as public relations and marketing efforts have become core dimensions of the contemporary communication system, affecting all forms of personal, social and public expression. To examine the origins of teaching and learning about propaganda, we examine some instructional materials produced…

  18. Switzerland; Financial Sector Assessment Program: Technical Note: An Assessment of Insurance Core Principles for the Reinsurance Industry

    OpenAIRE

    International Monetary Fund

    2007-01-01

    This technical note discusses key findings of the assessment of Insurance Core Principles (ICP) for the reinsurance industry for Switzerland. It reveals that the Swiss reinsurance market is dominated by three large players with a strong international presence. The reinsurance industry comprises 20 professional reinsurers and 50 reinsurance captives with gross premiums written totaling SwF 37.4 billion for 2005. Swiss Re, European Re, and Converium have consistently maintained more than 75 per...

  19. Reflection after teaching a lesson: Experiences of secondary school science teachers

    Science.gov (United States)

    Halstead, Melissa A.

    Secondary science teachers spend most of their time planning, collaborating, and teaching, but spend little time reflecting after teaching a single lesson. The theoretical framework of the adult learning theory and the transformative learning theory was the basis of this study. This qualitative research study was conducted to understand the reflective experiences of secondary science educators after teaching a single or several lessons. The collection of data consisted of interviews from a group of purposefully selected secondary science teachers who met the criteria set forth by the researcher. Through a qualitative analysis of interviews and field notes, the researcher determined that the secondary science teachers in this study shared similar as well as different experiences regarding collaborative and individual reflection after teaching a single or several lessons. The findings from this study also suggested that secondary science educators prefer to collaboratively reflect and then reflect alone to allow for further thought. Additionally, a supportive school culture increases the secondary science teacher’s desire to engage in collaborative as well as individual reflection. The information from this study could be used to close the gaps that exist in the teacher professional development programs.

  20. Technology is Changing What's "Fair Use" in Teaching

    Directory of Open Access Journals (Sweden)

    Linda Howe-Steiger

    2002-01-01

    Full Text Available The Doctrine of Fair Use was established by the courts to exempt certain activities such as teaching and research from the legal requirements of the copyright law. Before the 1976 Revision of the Copyright Act, only two cases were brought against teachers for copyright infringements. In both cases the teachers lost because their extensive copying was found to impact the copyright owner's market for legally published copies. Although the 1976 Act explicitly recognizes the existence of potentially Fair Uses, the act makes application of the principle highly situational. Classroom Guidelines attached to the Act make application even more murky and constrained. After 1976 photocopy technology and the advent of the coursepack began a trend towards circumscribing situations in which Fair Use may be applied. Potential impact on a new, lucrative market for sale of rights to copy portions of books and journals appears to dominate contemporary case law. Desktop publishing and Internet and web-based teaching, the authors believe, will further erode traditional applications of Fair Use for educational purposes. They argue that instructors and researchers should assume that there is no Fair Use on the Internet. Guidelines are provided for faculty and others considering dissemination of potentially copyrighted materials to students via digital technologies.