WorldWideScience

Sample records for market segment including

  1. Strategic market segmentation

    Directory of Open Access Journals (Sweden)

    Maričić Branko R.

    2015-01-01

    Full Text Available Strategic planning of marketing activities is the basis of business success in modern business environment. Customers are not homogenous in their preferences and expectations. Formulating an adequate marketing strategy, focused on realization of company's strategic objectives, requires segmented approach to the market that appreciates differences in expectations and preferences of customers. One of significant activities in strategic planning of marketing activities is market segmentation. Strategic planning imposes a need to plan marketing activities according to strategically important segments on the long term basis. At the same time, there is a need to revise and adapt marketing activities on the short term basis. There are number of criteria based on which market segmentation is performed. The paper will consider effectiveness and efficiency of different market segmentation criteria based on empirical research of customer expectations and preferences. The analysis will include traditional criteria and criteria based on behavioral model. The research implications will be analyzed from the perspective of selection of the most adequate market segmentation criteria in strategic planning of marketing activities.

  2. Contemporary Aspects of Marketing in Clinical Trials Including Segments of IT and Technology Transfer.

    Science.gov (United States)

    Stamenovic, Milorad; Dobraca, Amra; Smajlovic, Mersiha

    2018-01-01

    The aim of this paper is to present the marketing strategy and the application of management (marketing management) and advertising in order to increase the efficiency of innovative approach in clinical trials that include and involve the use of new technologies and transfer of technologies. This paper has a descriptive character and represents a narrative review of the literature and new model implementation. Marketing models are primarily used to improve the inclusion of a larger (and appropriate) number of patients, but they can be credited for the stay and monitoring of patients in the trial. Regulatory mechanisms play an important role in the application of various marketing strategies within clinical trials. The value for the patient as the most important stakeholder is defined in the field of clinical trials according to Kotler's value model for the consumer. In order to achieve the best results it is important to adequately examine all the elements of clinical trials and apply this knowledge in creation of a marketing plan that will be made in accordance with the legal regulations defined globally and locally. In this paper, two challenges have been highlighted for the adequate application of marketing tools in the field of clinical trials, namely: defining business elements in order to provide an adequate marketing approach for clinical trials and technology transfer and ensuring uniformity and regulatory affirmation of marketing attitudes in clinical trials in all regions in which they are carried out in accordance with ICH-GCP and valid regulations.

  3. Contemporary Aspects of Marketing in Clinical Trials Including Segments of IT and Technology Transfer

    Science.gov (United States)

    Stamenovic, Milorad; Dobraca, Amra; Smajlovic, Mersiha

    2018-01-01

    Introduction: The aim of this paper is to present the marketing strategy and the application of management (marketing management) and advertising in order to increase the efficiency of innovative approach in clinical trials that include and involve the use of new technologies and transfer of technologies. Material and Methods: This paper has a descriptive character and represents a narrative review of the literature and new model implementation. Results: Marketing models are primarily used to improve the inclusion of a larger (and appropriate) number of patients, but they can be credited for the stay and monitoring of patients in the trial. Regulatory mechanisms play an important role in the application of various marketing strategies within clinical trials. The value for the patient as the most important stakeholder is defined in the field of clinical trials according to Kotler’s value model for the consumer. Conclusion: In order to achieve the best results it is important to adequately examine all the elements of clinical trials and apply this knowledge in creation of a marketing plan that will be made in accordance with the legal regulations defined globally and locally. In this paper, two challenges have been highlighted for the adequate application of marketing tools in the field of clinical trials, namely: defining business elements in order to provide an adequate marketing approach for clinical trials and technology transfer and ensuring uniformity and regulatory affirmation of marketing attitudes in clinical trials in all regions in which they are carried out in accordance with ICH-GCP and valid regulations. PMID:29719318

  4. Market Segmentation: An Instructional Module.

    Science.gov (United States)

    Wright, Peter H.

    A concept-based introduction to market segmentation is provided in this instructional module for undergraduate and graduate transportation-related courses. The material can be used in many disciplines including engineering, business, marketing, and technology. The concept of market segmentation is primarily a transportation planning technique by…

  5. Segmentation of consumer's markets and evaluation of market's segments

    OpenAIRE

    ŠVECOVÁ, Iveta

    2013-01-01

    The goal of this bachelor thesis was to explain a possibly segmentation of consumer´s markets for a chosen company, and to present a suitable goods offer, so it would be suitable to the needs of selected segments. The work is divided into theoretical and practical part. First part describes marketing, segmentation, segmentation of consumer's markets, consumer's market, market's segments a other terms. Second part describes an evaluation of questionnaire survey, discovering of market's segment...

  6. Market segmentation: Venezuelan ADRs

    Directory of Open Access Journals (Sweden)

    Urbi Garay

    2012-12-01

    Full Text Available The control on foreign exchange imposed by Venezuela in 2003 constitute a natural experiment that allows researchers to observe the effects of exchange controls on stock market segmentation. This paper provides empirical evidence that although the Venezuelan capital market as a whole was highly segmented before the controls were imposed, the shares in the firm CANTV were, through their American Depositary Receipts (ADRs, partially integrated with the global market. Following the imposition of the exchange controls this integration was lost. Research also documents the spectacular and apparently contradictory rise experienced by the Caracas Stock Exchange during the serious economic crisis of 2003. It is argued that, as it happened in Argentina in 2002, the rise in share prices occurred because the depreciation of the Bolívar in the parallel currency market increased the local price of the stocks that had associated ADRs, which were negotiated in dollars.

  7. Rediscovering market segmentation.

    Science.gov (United States)

    Yankelovich, Daniel; Meer, David

    2006-02-01

    In 1964, Daniel Yankelovich introduced in the pages of HBR the concept of nondemographic segmentation, by which he meant the classification of consumers according to criteria other than age, residence, income, and such. The predictive power of marketing studies based on demographics was no longer strong enough to serve as a basis for marketing strategy, he argued. Buying patterns had become far better guides to consumers' future purchases. In addition, properly constructed nondemographic segmentations could help companies determine which products to develop, which distribution channels to sell them in, how much to charge for them, and how to advertise them. But more than 40 years later, nondemographic segmentation has become just as unenlightening as demographic segmentation had been. Today, the technique is used almost exclusively to fulfill the needs of advertising, which it serves mainly by populating commercials with characters that viewers can identify with. It is true that psychographic types like "High-Tech Harry" and "Joe Six-Pack" may capture some truth about real people's lifestyles, attitudes, self-image, and aspirations. But they are no better than demographics at predicting purchase behavior. Thus they give corporate decision makers very little idea of how to keep customers or capture new ones. Now, Daniel Yankelovich returns to these pages, with consultant David Meer, to argue the case for a broad view of nondemographic segmentation. They describe the elements of a smart segmentation strategy, explaining how segmentations meant to strengthen brand identity differ from those capable of telling a company which markets it should enter and what goods to make. And they introduce their "gravity of decision spectrum", a tool that focuses on the form of consumer behavior that should be of the greatest interest to marketers--the importance that consumers place on a product or product category.

  8. Market Segmentation for Information Services.

    Science.gov (United States)

    Halperin, Michael

    1981-01-01

    Discusses the advantages and limitations of market segmentation as strategy for the marketing of information services made available by nonprofit organizations, particularly libraries. Market segmentation is defined, a market grid for libraries is described, and the segmentation of information services is outlined. A 16-item reference list is…

  9. The Importance of Marketing Segmentation

    Science.gov (United States)

    Martin, Gillian

    2011-01-01

    The rationale behind marketing segmentation is to allow businesses to focus on their consumers' behaviors and purchasing patterns. If done effectively, marketing segmentation allows an organization to achieve its highest return on investment (ROI) in turn for its marketing and sales expenses. If an organization markets its products or services to…

  10. International EUREKA: Market Segment

    International Nuclear Information System (INIS)

    1982-03-01

    The purpose of the Market Segment of the EUREKA model is to simultaneously project uranium market prices, uranium supply and purchasing activities. The regional demands are extrinsic. However, annual forward contracting activities to meet these demands as well as inventory requirements are calculated. The annual price forecast is based on relatively short term, forward balances between available supply and desired purchases. The forecasted prices and extrapolated price trends determine decisions related to exploration and development, new production operations, and the operation of existing capacity. Purchasing and inventory requirements are also adjusted based on anticipated prices. The calculation proceeds one year at a time. Conditions calculated at the end of one year become the starting conditions for the calculation in the subsequent year

  11. Segmenting the Adult Education Market.

    Science.gov (United States)

    Aurand, Tim

    1994-01-01

    Describes market segmentation and how the principles of segmentation can be applied to the adult education market. Indicates that applying segmentation techniques to adult education programs results in programs that are educationally and financially satisfying and serve an appropriate population. (JOW)

  12. Segmentation of the Infant Food Market

    OpenAIRE

    Hrůzová, Daniela

    2015-01-01

    The theoretical part covers general market segmentation, namely the marketing importance of differences among consumers, the essence of market segmentation, its main conditions and the process of segmentation, which consists of four consecutive phases - defining the market, determining important criteria, uncovering segments and developing segment profiles. The segmentation criteria, segmentation approaches, methods and techniques for the process of market segmentation are also described in t...

  13. Market segmentation, targeting and positioning

    OpenAIRE

    Camilleri, Mark Anthony

    2017-01-01

    Businesses may not be in a position to satisfy all of their customers, every time. It may prove difficult to meet the exact requirements of each individual customer. People do not have identical preferences, so rarely does one product completely satisfy everyone. Many companies may usually adopt a strategy that is known as target marketing. This strategy involves dividing the market into segments and developing products or services to these segments. A target marketing strategy is focused on ...

  14. The Process of Marketing Segmentation Strategy Selection

    OpenAIRE

    Ionel Dumitru

    2007-01-01

    The process of marketing segmentation strategy selection represents the essence of strategical marketing. We present hereinafter the main forms of the marketing statategy segmentation: undifferentiated marketing, differentiated marketing, concentrated marketing and personalized marketing. In practice, the companies use a mix of these marketing segmentation methods in order to maximize the proffit and to satisfy the consumers’ needs.

  15. Essays in international market segmentation

    NARCIS (Netherlands)

    Hofstede, ter F.

    1999-01-01

    The primary objective of this thesis is to develop and validate new methodologies to improve the effectiveness of international segmentation strategies. The current status of international market segmentation research is reviewed in an introductory chapter, which provided a number of

  16. Market Segmentation Using Bayesian Model Based Clustering

    NARCIS (Netherlands)

    Van Hattum, P.

    2009-01-01

    This dissertation deals with two basic problems in marketing, that are market segmentation, which is the grouping of persons who share common aspects, and market targeting, which is focusing your marketing efforts on one or more attractive market segments. For the grouping of persons who share

  17. Communication with market segments - travel agencies' perspective

    OpenAIRE

    Lorena Bašan; Jasmina Dlačić; Željko Trezner

    2013-01-01

    Purpose – The purpose of this paper is to research the travel agencies’ communication with market segments. Communication with market segments takes into account marketing communication means as well as the implementation of different business orientations. Design – Special emphasis is placed on the use of different marketing communication means and their efficiency. Research also explores business orientation adaptation when approaching different market segments. Methodology – In explo...

  18. Segmentation in local hospital markets.

    Science.gov (United States)

    Dranove, D; White, W D; Wu, L

    1993-01-01

    This study examines evidence of market segmentation on the basis of patients' insurance status, demographic characteristics, and medical condition in selected local markets in California in the years 1983 and 1989. Substantial differences exist in the probability patients may be admitted to particular hospitals based on insurance coverage, particularly Medicaid, and race. Segmentation based on insurance and race is related to hospital characteristics, but not the characteristics of the hospital's community. Medicaid patients are more likely to go to hospitals with lower costs and fewer service offerings. Privately insured patients go to hospitals offering more services, although cost concerns are increasing. Hispanic patients also go to low-cost hospitals, ceteris paribus. Results indicate little evidence of segmentation based on medical condition in either 1983 or 1989, suggesting that "centers of excellence" have yet to play an important role in patient choice of hospital. The authors found that distance matters, and that patients prefer nearby hospitals, moreso for some medical conditions than others, in ways consistent with economic theories of consumer choice.

  19. Review of segmentation process in consumer markets

    OpenAIRE

    Veronika Jadczaková

    2013-01-01

    Although there has been a considerable debate on market segmentation over five decades, attention was merely devoted to single stages of the segmentation process. In doing so, stages as segmentation base selection or segments profiling have been heavily covered in the extant literature, whereas stages as implementation of the marketing strategy or market definition were of a comparably lower interest. Capitalizing on this shortcoming, this paper strives to close the gap and provide each step...

  20. AUTOMOTIVE MARKET- FROM A GENERAL TO A MARKET SEGMENTATION APPROACH

    Directory of Open Access Journals (Sweden)

    Liviana Andreea Niminet

    2013-12-01

    Full Text Available Automotive market and its corresponding industry are undoubtedly of outmost importance and therefore proper market segmentation is crucial for market players, potential competitors and customers as well. Time has proved that market economic analysis often shown flaws in determining the relevant market, by using solely or mainly the geographic aspect and disregarding the importance of segments on the automotive market. For these reasons we propose a new approach of the automotive market proving the importance of proper market segmentation and defining the strategic groups within the automotive market.

  1. Benefit segmentation of the fitness market.

    Science.gov (United States)

    Brown, J D

    1992-01-01

    While considerate attention is being paid to the fitness and wellness needs of people by healthcare and related marketing organizations, little research attention has been directed to identifying the market segments for fitness based upon consumers' perceived benefits of fitness. This article describes three distinct segments of fitness consumers comprising an estimated 50 percent of households. Implications for marketing strategies are also presented.

  2. International Good Market Segmentation and Financial Market Structure

    OpenAIRE

    Basak, Suleyman; Croitoru, Benjamin

    2003-01-01

    While financial markets have recently become more complete and international capital flows well liberalized, markets for goods remain segmented. To investigate how more complete security markets may relieve the effects of this segmentation, we examine a series of two-country economies with internationally segmented good markets, distinguished by the available financial securities. We show that, under heterogeneity within countries, the financial structure matters: even with internationally co...

  3. Contractual Incompleteness, Unemployment, and Labour Market Segmentation

    DEFF Research Database (Denmark)

    Altmann, Steffen; Falk, Armin; Grunewald, Andreas

    2014-01-01

    This article provides evidence that involuntary unemployment, and the segmentation of labour markets into firms offering "good" and "bad" jobs, may both arise as a consequence of contractual incompleteness.We provide a simple model that illustrates how unemployment and market segmentation may...... jointly emerge as part of a market equilibrium in environments where work effort is not third-party verifiable. Using experimental labour markets that differ only in the verifiability of effort, we demonstrate empirically that contractual incompleteness can cause unemployment and segmentation. Our data...

  4. Market segmentation in behavioral perspective.

    OpenAIRE

    Wells, V.K.; Chang, S.W.; Oliveira-Castro, J.M.; Pallister, J.

    2010-01-01

    A segmentation approach is presented using both traditional demographic segmentation bases (age, social class/occupation, and working status) and a segmentation by benefits sought. The benefits sought in this case are utilitarian and informational reinforcement, variables developed from the Behavioral Perspective Model (BPM). Using data from 1,847 consumers and from a total of 76,682 individual purchases, brand choice and price and reinforcement responsiveness were assessed for each segment a...

  5. Market segmentation using perceived constraints

    Science.gov (United States)

    Jinhee Jun; Gerard Kyle; Andrew Mowen

    2008-01-01

    We examined the practical utility of segmenting potential visitors to Cleveland Metroparks using their constraint profiles. Our analysis identified three segments based on their scores on the dimensions of constraints: Other priorities--visitors who scored the highest on 'other priorities' dimension; Highly Constrained--visitors who scored relatively high on...

  6. Segmentation of the Indian photovoltaic market

    International Nuclear Information System (INIS)

    Srinivasan, S.

    2005-01-01

    This paper provides an analytical framework studying the actors, networks and institutions and examines the evolution of the Indian Solar Photovoltaic (PV) Market. Different market segments, along the lines of demand and supply of PV equipment, i.e. on the basis of geography, end-use application, subsidy policy and other financing mechanisms, are detailed. The objective of this effort is to identify segments that require special attention from policy makers, donors and the Ministry of Non-Conventional Energy Sources. The paper also discusses the evolution of the commercial PV market in certain parts of the country and trends in the maturity of the market. (author)

  7. Unfolding Implementation in Industrial Market Segmentation

    DEFF Research Database (Denmark)

    Bøjgaard, John; Ellegaard, Chris

    2011-01-01

    to pave the way towards closing this gap. The extent of implementation coverage is assessed and various notions of implementation are identified. Implementation as the task of converting segmentation plans into action (referred to as execution) is identified as a particularly beneficial focus area...... for marketing management. Three key elements and challenges connected to execution of market segmentation are identified — organization, motivation, and adaptation....

  8. Review of segmentation process in consumer markets

    Directory of Open Access Journals (Sweden)

    Veronika Jadczaková

    2013-01-01

    Full Text Available Although there has been a considerable debate on market segmentation over five decades, attention was merely devoted to single stages of the segmentation process. In doing so, stages as segmentation base selection or segments profiling have been heavily covered in the extant literature, whereas stages as implementation of the marketing strategy or market definition were of a comparably lower interest. Capitalizing on this shortcoming, this paper strives to close the gap and provide each step of the segmentation process with equal treatment. Hence, the objective of this paper is two-fold. First, a snapshot of the segmentation process in a step-by-step fashion will be provided. Second, each step (where possible will be evaluated on chosen criteria by means of description, comparison, analysis and synthesis of 32 academic papers and 13 commercial typology systems. Ultimately, the segmentation stages will be discussed with empirical findings prevalent in the segmentation studies and last but not least suggestions calling for further investigation will be presented. This seven-step-framework may assist when segmenting in practice allowing for more confidential targeting which in turn might prepare grounds for creating of a differential advantage.

  9. Focusing Marketing Strategy with Segmentation

    OpenAIRE

    TANASE, George Cosmin

    2014-01-01

    A manager who develops an understanding of the needs and characteristics of specific groups of target customers within the broader market may see new, breakthrough opportunities. But it’s not always obvious how to identify the real needs of a target market—or the marketing mix that those customers will see as different from, and better than, what is available from a competitor. Identifying a company’s market is an important but sticky issue. In general, a market is a group of potential custom...

  10. Marketing Communications as Important Segment of the Marketing Concept

    Directory of Open Access Journals (Sweden)

    Mirković Milena

    2016-06-01

    Full Text Available New frameworks operating at the international level have led to the need for a broader and more complex involvement of companies in international economic flows. In such circumstances, focus on the international and global markets becomes inevitable. Each segment companies must adapt and evolve in accordance with such conditions. Marketing as an important activity of the company in selling products or services is also changing and expanding its activities in line with international market. This leads to the creation of an international marketing concept and system as a specific approach to the processing of international economic relations. An important segment of implementation of the marketing concept is the marketing communication, which in terms of the limited number of international barriers. It is certainly possible to overcome with a well-defined marketing strategy. Clearly defined marketing strategy and well-prepared marketing mix remove barriers, to meet the set goals and lead to positive results for the company.

  11. Identifying spatial segments in international markets

    NARCIS (Netherlands)

    Ter Hofstede, F; Wedel, M; Steenkamp, JBEM

    2002-01-01

    The identification of geographic target markets is critical to the success of companies that are expanding internationally. Country borders have traditionally been used to delineate such target markets, resulting in accessible segments and cost efficient entry strategies. However, at present such

  12. Charter Schools and Market Segmentation

    Science.gov (United States)

    Batie, Michael

    2009-01-01

    This dissertation was undertaken to examine the effect(s) of charter school marketing on the Los Angeles Unified School District (LAUSD) education landscape with respect to the stratification of charter schools. Information from four sources: school websites, a survey of charter school parents, existing online statistics and data, and various…

  13. FBIH financial market segmentation on the basis of image factors

    Directory of Open Access Journals (Sweden)

    Arnela Bevanda

    2008-12-01

    Full Text Available The aim of the study is to recognize, single out and define market segments useful for future marketing strategies, using certain statistical techniques on the basis of influence of various image factors of financial institutions. The survey included a total of 500 interviewees: 250 bank clients and 250 clients of insurance companies. Starting from the problem area and research goal, the following hypothesis has been formulated: Basic preferences of clients in regard of image factors while selecting financial institutions are different enough to be used as such for differentiating significant market segments of clients. Two segments have been singled out by cluster analysis and named, respectively, traditionalists and visualists. Results of the research confirmed the established hypothesis and pointed to the fact that managers in the financial institutions of the Federation of Bosnia and Herzegovina (FBIH must undertake certain corrective actions, especially when planning and implementing communication strategies, if they wish to maintain their competitiveness in serving both selected segments.

  14. Strategy-Based Segmentation of Industrial Markets

    NARCIS (Netherlands)

    Verhallen, Theo M.M.; Frambach, Ruud T.; Prabhu, Jaideep

    Segmentation of industrial markets is typically based on observable characteristics of firms such as their location and size. However, such variables have been found to be poor predictors of industrial buying behavior. To improve the effectiveness and power of existing approaches to industrial

  15. Segmenting the MBA Market: An Australian Strategy.

    Science.gov (United States)

    Everett, James E.; Armstrong, Robert W.

    1990-01-01

    A University of Western Australia market segmentation study for the masters program in business administration examined the relationship between Graduate Management Admission Test scores, work experience, faculty of undergraduate degree, gender, and academic success in the program. Implications of the results for establishing admission criteria…

  16. Informational segmentation in international capital markets

    OpenAIRE

    Wahl, Jack E.

    1988-01-01

    The economic influence of barriers to international information acquisition and, hence, of informational segmentation in international capital markets depends heavily upon the prevailing level of risk aversion. We find that these barriers are likely to have second order economic impact only. Furthermore, improving international informational integration is likely to Increase all asset prices when causing less heterogeneity of international subjective probability beliefs.

  17. Social discourses of healthy eating. A market segmentation approach.

    Science.gov (United States)

    Chrysochou, Polymeros; Askegaard, Søren; Grunert, Klaus G; Kristensen, Dorthe Brogård

    2010-10-01

    This paper proposes a framework of discourses regarding consumers' healthy eating as a useful conceptual scheme for market segmentation purposes. The objectives are: (a) to identify the appropriate number of health-related segments based on the underlying discursive subject positions of the framework, (b) to validate and further describe the segments based on their socio-demographic characteristics and attitudes towards healthy eating, and (c) to explore differences across segments in types of associations with food and health, as well as perceptions of food healthfulness.316 Danish consumers participated in a survey that included measures of the underlying subject positions of the proposed framework, followed by a word association task that aimed to explore types of associations with food and health, and perceptions of food healthfulness. A latent class clustering approach revealed three consumer segments: the Common, the Idealists and the Pragmatists. Based on the addressed objectives, differences across the segments are described and implications of findings are discussed.

  18. Migration in a segmented labour market.

    Science.gov (United States)

    Gordon, I

    1995-01-01

    "Current research in migration is moving on from neo-classical and behavioural perspectives to a more structural approach relating to wider processes, issues of power and the particular role of employers. Within this programme a key issue for investigation is the interaction between spatial mobility and the structuring of labour markets. This paper focuses on the significance of labour market segmentation--in terms both of job stability and gender--for migration, both theoretically and through an empirical analysis of data from the UK Labour Force Survey on sponsored and unsponsored moves." excerpt

  19. Effective Marketing Strategies Flow from Sound Segmentation Data.

    Science.gov (United States)

    Chen, Henry C. K.; And Others

    The paper investigates the potential market segments of an upper division university in transition to 4-year status, and explores selection criteria and the influence of various information sources on the choice of university by the potential target students. Data sources for the study included a survey of 142 freshmen students of whom 120…

  20. Shopping Effort Classification: Implications for Segmenting the College Student Market

    Science.gov (United States)

    Wright, Robert E.; Palmer, John C.; Eidson, Vicky; Griswold, Melissa

    2011-01-01

    Market segmentation strategies based on levels of consumer shopping effort have long been utilized by marketing professionals. Such strategies can be beneficial in assisting marketers with development of appropriate marketing mix variables for segments. However, these types of strategies have not been assessed by researchers examining segmentation…

  1. Market segmentation by motivation: The case of Switzerland

    OpenAIRE

    Bieger, Thomas; Laesser, Christian

    2002-01-01

    This contribution is about the segmentation of mature travel markets, as exemplified by Switzerland. Based on an extensive and representative travel survey covering 2,000 households and more than 11,000 trips, a situational, motivation-based travel market segmentation is proposed. The clustering of motivations proves to be a valuable means to segment markets. The results reveal a diminishing role of socio-demographic segment descriptors. It is more the (anticipated) travel profile and the att...

  2. Clusterwise regression and market segmentation : developments and applications

    NARCIS (Netherlands)

    Wedel, M.

    1990-01-01

    The present work consists of two major parts. In the first part the literature on market segmentation is reviewed, in the second part a set of new methods for market segmentation are developed and applied.

    Part 1 starts with a discussion of the segmentation concept, and proceeds

  3. Balancing the fit and logistics costs of market segmentations

    NARCIS (Netherlands)

    Turkensteen, M.; Sierksma, G.; Wieringa, J.E.

    2011-01-01

    Segments are typically formed to serve distinct groups of consumers with differentiated marketing mixes, that better fit their specific needs and wants. However, buyers in a segment are not necessarily geographically closely located. Serving a geographically dispersed segment with one marketing mix

  4. Long-range correlation and market segmentation in bond market

    Science.gov (United States)

    Wang, Zhongxing; Yan, Yan; Chen, Xiaosong

    2017-09-01

    This paper investigates the long-range auto-correlations and cross-correlations in bond market. Based on Detrended Moving Average (DMA) method, empirical results present a clear evidence of long-range persistence that exists in one year scale. The degree of long-range correlation related to maturities has an upward tendency with a peak in short term. These findings confirm the expectations of fractal market hypothesis (FMH). Furthermore, we have developed a method based on a complex network to study the long-range cross-correlation structure and applied it to our data, and found a clear pattern of market segmentation in the long run. We also detected the nature of long-range correlation in the sub-period 2007-2012 and 2011-2016. The result from our research shows that long-range auto-correlations are decreasing in the recent years while long-range cross-correlations are strengthening.

  5. Holcim (Italia) SpA. Segmenting and Targeting Business Markets

    OpenAIRE

    G. PADULA

    2004-01-01

    The case study presents a huge set of data, both market data and firm data, and encourages students to: analyse the market and competitive environment of the firm; evaluate the current segmentation, targeting and positioning strategy of the firm; take marketing strategic decisions in the areas of segmentation, targeting, positioning.

  6. MARKET SEGMENTATION PRACTICES OF RETAIL CROP INPUT FIRMS

    OpenAIRE

    Jay Akridge; Mike Boehlje; Allan Gray; Aaron Reimer

    2007-01-01

    While market segmentation and the associated idea of target marketing are not new, there are questions about how the strategy of market segmentation and target marketing is being used in retail agribusiness firms. Previous research has demonstrated that distinct groups of farmers/customers exist (Alexander). However, retail crop input firms tend to be of modest size and are geographically bound. Both lack of resources and confinement to a specific geographic market present challenges for succ...

  7. Marketing ambulatory care to women: a segmentation approach.

    Science.gov (United States)

    Harrell, G D; Fors, M F

    1985-01-01

    Although significant changes are occurring in health care delivery, in many instances the new offerings are not based on a clear understanding of market segments being served. This exploratory study suggests that important differences may exist among women with regard to health care selection. Five major women's segments are identified for consideration by health care executives in developing marketing strategies. Additional research is suggested to confirm this segmentation hypothesis, validate segmental differences and quantify the findings.

  8. [Segment analysis of the target market of physiotherapeutic services].

    Science.gov (United States)

    Babaskin, D V

    2010-01-01

    The objective of the present study was to demonstrate the possibilities to analyse selected segments of the target market of physiotherapeutic services provided by medical and preventive-facilities of two major types. The main features of a target segment, such as provision of therapeutic massage, are illustrated in terms of two characteristics, namely attractiveness to the users and the ability of a given medical facility to satisfy their requirements. Based on the analysis of portfolio of the available target segments the most promising ones (winner segments) were selected for further marketing studies. This choice does not exclude the possibility of involvement of other segments of medical services in marketing activities.

  9. Organic Food Market Segmentation in Lebanon

    Science.gov (United States)

    Tleis, Malak; Roma, Rocco; Callieris, Roberta

    2015-04-01

    Organic farming in Lebanon is not a new concept. It started with the efforts of the private sector more than a decade ago and is still present even with the limited agricultural production. The local market is quite developed in comparison to neighboring countries, depending mainly on imports. Few studies were addressed to organic consumption in Lebanon, were none of them dealt with organic consumers analysis. Therefore, our objectives were to identify the profiles of Lebanese organic consumer and non organic consumer and to propose appropriate marketing strategies for each segment of consumer with the final aim of developing the Lebanese organic market. A survey, based on the use of closed-ended questionnaire, was addressed to 400 consumers in the capital, Beirut, from the end of February till the end of March 2014. Data underwent descriptive analyses, principal component analyses (PCA) and cluster analyses (k-means method) through the statistical software SPSS. Four cluster were obtained based on psychographic characteristics and willingness to pay (WTP) for the principal organic products purchased. "Localists" and "Health conscious" clusters constituted the largest proportion of the selected sample, thus were the most critical to be addressed by specific marketing strategies emphasizing the combination of local and organic food and the healthy properties of organic products. "Rational" and "Irregular" cluster were relatively small groups, addressed by pricing and promotional strategies. This study showed a positive attitude among Lebanese consumer towards organic food, where egoistic motives are prevailing over altruistic motives. High prices of organic commodities and low trust in organic farming, remain a constraint to levitating organic consumption. The combined efforts of the public and the private sector are required to spread the knowledge about positive environmental payback of organic agriculture and for the promotion of locally produced organic goods.

  10. Usage rate segmentation: enriching the US wine market profile

    Directory of Open Access Journals (Sweden)

    Kelley K

    2015-05-01

    Full Text Available Kathleen Kelley,1 Jeffrey Hyde,2 Johan Bruwer3 1Department of Plant Science, 2Department of Agricultural Economics, Sociology, and Education, The Pennsylvania State University, University Park, PA, USA; 3School of Marketing, University of South Australia, Adelaide, SA, Australia Abstract: The purpose of this research is to enrich our knowledge of the US wine market and provide insights into how usage rate segmentation can be enhanced by select innovative perspectives of current offerings. Data were collected through a 15-minute online survey of 910 US wine drinkers randomly selected from a panel of consumers. It was found that the “super core” segment not only drank wine more frequently, but also were more likely to drink other types of alcohol presented (beer, distilled spirits, and ready-to-drink cocktails, and at a greater frequency, “at least once a week” and “about once a week”, than “marginal” drinkers. Differences between usage rate segments existed between sex and age generations. Female millennial “super core” consumers would increase wine consumption if the number of calories were reduced to fewer than 80 per 5 oz serving. Practical implications for a winery or wine retailer might include the potential to add these beverages to their product offering or bundling these beverages to create packages (allowing for mass customization, which is used often in retail and appropriately marketing these offerings to their customers. Changes that may invoke a positive response are wine made from “sustainably farmed” or “naturally farmed” grapes, and certified carbon-free wine. From an originality viewpoint, this study is the first to investigate how usage rate segmentation can be enriched by means of variable cross-extension and examination. Keywords: consumer behavior, market segmentation, usage rate, consumption frequency, USA

  11. Modeling of market segmentation for new IT product development

    Science.gov (United States)

    Nasiopoulos, Dimitrios K.; Sakas, Damianos P.; Vlachos, D. S.; Mavrogianni, Amanda

    2015-02-01

    Businesses from all Information Technology sectors use market segmentation[1] in their product development[2] and strategic planning[3]. Many studies have concluded that market segmentation is considered as the norm of modern marketing. With the rapid development of technology, customer needs are becoming increasingly diverse. These needs can no longer be satisfied by a mass marketing approach and follow one rule. IT Businesses can face with this diversity by pooling customers[4] with similar requirements and buying behavior and strength into segments. The result of the best choices about which segments are the most appropriate to serve can then be made, thus making the best of finite resources. Despite the attention which segmentation gathers and the resources that are invested in it, growing evidence suggests that businesses have problems operationalizing segmentation[5]. These problems take various forms. There may have been a rule that the segmentation process necessarily results in homogeneous groups of customers for whom appropriate marketing programs and procedures for dealing with them can be developed. Then the segmentation process, that a company follows, can fail. This increases concerns about what causes segmentation failure and how it might be overcome. To prevent the failure, we created a dynamic simulation model of market segmentation[6] based on the basic factors leading to this segmentation.

  12. SPATIAL SEGMENTATION WITHIN METROPOLITAN LABOUR MARKET: MAPPING THE GENDER DIMENSION

    OpenAIRE

    DEBNATH, TANIA

    2017-01-01

    Spatial segmentation of the labour market of informal workers within the metropolitan is observed globally. InIndia it is not only compartmentalised on gender, caste, ethnic lines but also geographically segmented by thecreation of spatially disjoined markets. The differential impact of this limited mobility on female and malelabour remains largely unexplored. The present paper argues that the labour market for informal workers issegmented into smaller labour markets separated by commuting (h...

  13. Market segmentation of mobile communications in SEE region

    Directory of Open Access Journals (Sweden)

    Domazet Anto

    2006-01-01

    Full Text Available In the focus of all activities are customers of mobile services on mobile communications market. As the basis of telecommunication network and services development, as also for creating an optimal marketing-mix from mobile operators' side, we have investigated the needs, motivations and customer behavior and have made analysis mobile communication customers on the SEE Region market. The aim of this analysis is identification of the regional segments and following their growth, size and profitability. At the end, we have contributed the suggestions for creating the marketing-mix using a strategy of marketing differentiation, which implicit optimal combination of all marketing-mix elements for each regional segment separately. For identified segments we have set up an estimation model of significant key factors on the particular segments, because of more efficient creation of marketing instruments.

  14. The Teaching Evaluation Process: Segmentation of Marketing Students.

    Science.gov (United States)

    Yau, Oliver H. M.; Kwan, Wayne

    1993-01-01

    A study applied the concept of market segmentation to student evaluation of college teaching, by assessing whether there exist several segments of students and how this relates to their evaluation of faculty. Subjects were 156 Australian undergraduate business administration students. Results suggest segments do exist, with different expectations…

  15. Marketing Education Through Benefit Segmentation. AIR Forum 1981 Paper.

    Science.gov (United States)

    Goodnow, Wilma Elizabeth

    The applicability of the "benefit segmentation" marketing technique to education was tested at the College of DuPage in 1979. Benefit segmentation identified target markets homogeneous in benefits expected from a program offering and may be useful in combatting declining enrollments. The 487 randomly selected students completed the 223…

  16. Segmenting Student Markets with a Student Satisfaction and Priorities Survey.

    Science.gov (United States)

    Borden, Victor M. H.

    1995-01-01

    A market segmentation analysis of 872 university students compared 2 hierarchical clustering procedures for deriving market segments: 1 using matching-type measures and an agglomerative clustering algorithm, and 1 using the chi-square based automatic interaction detection. Results and implications for planning, evaluating, and improving academic…

  17. Beyond Dualism: Multi-Segmented Labor Markets in Ghana

    OpenAIRE

    James Heintz; Fabián Slonimczy

    2007-01-01

    Using estimates of earnings functions in Ghana, this paper examines patterns of labor market segmentation with regard to formal and informal employment. Persistent earnings differentials are used as indicators of limited mobility across segments of the employed labor force. We find evidence of labor market segmentation between formal and informal employment and between different categories of informal employment which cannot be fully explained by human capital, physical asset, or credit marke...

  18. Market Segmentation in Business Technology Base: The Case of Segmentation of Sparkling

    Directory of Open Access Journals (Sweden)

    Valéria Riscarolli

    2014-08-01

    Full Text Available A common market segmentation premise for products and services rules consumer behavior as the segmentation center piece. Would this be the logic for segmentation used by small technology based companies? In this article we target at determining the principles of market segmentation used by a vitiwinery company, as research object. This company is recognized by its products excellence, either in domestic as well as in the foreign market, among 13 distinct countries. The research method used is a case study, through information from the company’s CEOs and crossed by primary information from observation and formal registries and documents of the company. In this research we look at sparkling wines market segmentation. Main results indicate that the winery studied considers only technological elements as the basis to build a market segment. One may conclude that a market segmentation for this company is based upon technological dominion of sparkling wines production, aligned with a premium-price policy. In the company, directorship believes that as sparkling wines market is still incipient in the country, sparkling wine market segments will form and consolidate after the evolution of consumers tasting preferences, depending on technologies that boost sparkling wines quality. 

  19. Market Segmentation from a Behavioral Perspective

    Science.gov (United States)

    Wells, Victoria K.; Chang, Shing Wan; Oliveira-Castro, Jorge; Pallister, John

    2010-01-01

    A segmentation approach is presented using both traditional demographic segmentation bases (age, social class/occupation, and working status) and a segmentation by benefits sought. The benefits sought in this case are utilitarian and informational reinforcement, variables developed from the Behavioral Perspective Model (BPM). Using data from 1,847…

  20. Market Segmentation and Conjoint Analysis for Apple Family Design

    OpenAIRE

    Abbas Al-Refaie; Nour Bata

    2016-01-01

    A distributor of Apple products' experiences numerous difficulties in developing marketing strategies for new and existing mobile product entries that maximize customer satisfaction and the firm's profitability. This research, therefore, integrates market segmentation in platform-based product family design and conjoint analysis to identify iSystem combinations that increase customer satisfaction and business profits. First, the enhanced market segmentation grid is created. Then, the estimate...

  1. Market orientation for the hotel segment : the portuguese case

    OpenAIRE

    Raposo, Mario; Estevão, Cristina; Mainardes, Emerson; Domingues, Maria José

    2010-01-01

    In view of the importance of the hotel segment for the tourism and for the economy of countries such as Portugal, the objective of this study was to measure the level of orientation for the market of the largest hotel groups of Portugal. This investigation initially emphasized the importance of the marketing for the organizations, mainly the orientation for the market. After a brief explanation on the hotel segment in Portugal, an empirical study was presented, of quantitative, exploratory an...

  2. Segmentation across International Equity, Bond, and Foreign Exchange Markets

    OpenAIRE

    Cathy Ning; Stephen Sapp

    2009-01-01

    In this paper, we examine the integration of international financial markets. The integration of financial markets across countries and across asset classes is assumed to hold in most empirical studies, but has only been tested for certain countries and certain asset classes. We test for the integration of international equity, bond and foreign exchange markets. Our results indicate that the three classes of assets are segmented. Investigating potential explanations for this segmentation, we ...

  3. White Ethnics, Racial Prejudice, and Labor Market Segmentation.

    Science.gov (United States)

    Cummings, Scott

    The contemporary conflict between blacks and selected white ethnic groups (Catholic immigrants, Jews) is the product of competition for jobs in the secondary labor market. Radical economists have described the existence of a dual labor market within the American economy. The idea of this segmented labor market provides a useful way to integrate…

  4. Segmentation and informality in Vietnam : a survey of the literature: country case study on labour market segmentation

    OpenAIRE

    Cling, Jean-Pierre; Razafindrakoto, Mireille; Roubaud, François

    2014-01-01

    Labour market segmentation is usually defined as the division of the labour markets into separate sub-markets or segments, distinguished by different characteristics and behavioural rules (incomes, contracts, etc.). The economic debate on the segmentation issue has been focusing in developed countries, and especially in Europe, on contractual segmentation and dualism.

  5. Understanding the market for geographic information: A market segmentation and characteristics analysis

    Science.gov (United States)

    Piper, William S.; Mick, Mark W.

    1994-01-01

    Findings and results from a marketing research study are presented. The report identifies market segments and the product types to satisfy demand in each. An estimate of market size is based on the specific industries in each segment. A sample of ten industries was used in the study. The scientific study covered U.S. firms only.

  6. Predictive market segmentation model: An application of logistic regression model and CHAID procedure

    Directory of Open Access Journals (Sweden)

    Soldić-Aleksić Jasna

    2009-01-01

    Full Text Available Market segmentation presents one of the key concepts of the modern marketing. The main goal of market segmentation is focused on creating groups (segments of customers that have similar characteristics, needs, wishes and/or similar behavior regarding the purchase of concrete product/service. Companies can create specific marketing plan for each of these segments and therefore gain short or long term competitive advantage on the market. Depending on the concrete marketing goal, different segmentation schemes and techniques may be applied. This paper presents a predictive market segmentation model based on the application of logistic regression model and CHAID analysis. The logistic regression model was used for the purpose of variables selection (from the initial pool of eleven variables which are statistically significant for explaining the dependent variable. Selected variables were afterwards included in the CHAID procedure that generated the predictive market segmentation model. The model results are presented on the concrete empirical example in the following form: summary model results, CHAID tree, Gain chart, Index chart, risk and classification tables.

  7. Rail renaissance based on strategic market segmentation principles

    African Journals Online (AJOL)

    rail renaissance, market segmentation, South Africa, state of logistics, ... The modal imbalance is the result of a historical rail investment backlog, with ..... vector that can be thought of as a chromosome in genetic terms, while the values used.

  8. The strategic marketing planning – General Framework for Customer Segmentation

    Directory of Open Access Journals (Sweden)

    Alina Elena OPRESCU

    2014-03-01

    Full Text Available Any approach that involves the use of strategic resources of an organisation requires a responsible approach, a behaviour that enables it to properly integrate itself into the dynamic of the business environment. This articles addresses in a synthetic manner, the issues of specific integration efforts for customers’ segmentation in the strategic marketing planning. The essential activity for any organisation wishing to optimise its response to the market, the customer segmentation will fully benefit from the framework provided by the strategic marketing planning. Being a sequential process, it not only allows time optimisation of the entire marketing activity but it also leads to accuracy of the strategic planning and its stages.

  9. International market segmentation based on consumer-product relations

    NARCIS (Netherlands)

    ter Hofstede, F; Steenkamp, JBEM; Wedel, M

    With increasing competition in the global marketplace, international segmentation has become an ever more important issue in developing, positioning, and selling products across national borders. The authors propose a methodology to identify cross-national market segments, based on means-end chain

  10. CONSUMER PREFERENCES FOR FOOD SAFETY ATTRIBUTES IN FRESH APPLES: MARKET SEGMENTS, CONSUMER CHARACTERISTICS, AND MARKETING OPPORTUNITIES

    OpenAIRE

    Baker, Gregory A.

    1999-01-01

    Past research has yielded conflicting results on consumer valuation of food safety characteristics. In this study, conjoint analysis is used to evaluate consumer responses to hypothetical apple products in a nationwide survey. Product characteristics include price, quality, pesticide use levels and the corresponding cancer risk, and type of government inspection. Consumers expressed a broad preference for reduced pesticide usage. Four market segments were identified corresponding to consumers...

  11. Segmenting the Latin American travel market to South Africa

    Directory of Open Access Journals (Sweden)

    Martinette Kruger

    2017-03-01

    Full Text Available Orientation and motive of research: Tourism growth to South Africa is in decline resulting in an emphasis shift to identify new markets to offset the slowdown in tourism growth. Purpose of research: This study identified viable target markets within the Latin America tourist market using market segmentation based on motivations to travel to South Africa. Results and findings: Four viable segments were identified that should be catered for and, based on the distinct characteristics of each market, marketing strategies are proposed. Practical implications: This study makes a valuable contribution to the current tourism literature by expanding current knowledge of the profile and motives of a, to date, relatively unknown tourist market.

  12. SEGMENTING THE U.S.A. NON-TRAVEL MARKET

    Directory of Open Access Journals (Sweden)

    Wayne W. Smith

    2011-12-01

    Full Text Available Tourism marketers focus on understanding the many different segments that comprise their visitors. Understanding these segments’ motivations for travel is important in order to motivate repeat visitation and to attract like-minded consumers to visit. But how about those who do not travel? This surprisingly large percentage of the population is a lost opportunity for the industry. The research that follows, based upon a very significant USA-based sample of non-travelers, suggests that non-travelers can be effectively segmented and targeted. Understanding these segments will better allow vacation marketers to craft their product and their message, hopefully bringing more travelers to the mix.

  13. SEGMENTING RETAIL MARKETS ON STORE IMAGE USING A CONSUMER-BASED METHODOLOGY

    NARCIS (Netherlands)

    STEENKAMP, JBEM; WEDEL, M

    1991-01-01

    Various approaches to segmenting retail markets based on store image are reviewed, including methods that have not yet been applied to retailing problems. It is argued that a recently developed segmentation technique, fuzzy clusterwise regression analysis (FCR), holds high potential for store-image

  14. Targeting Political Communications: A Problem in Market Segmentation.

    Science.gov (United States)

    Markwart, Richard I.

    Political campaigns are major, high-budget marketing efforts, but because they are usually managed by people with little training in either marketing or communications, they fail to persuade voters to vote in the desired way. Political targeting can be treated as a segmentation problem, one of identifying and responding to the specific qualities…

  15. Promoting Hong Kong's Higher Education to Asian Markets: Market Segmentations and Strategies

    Science.gov (United States)

    Cheung, Alan C. K.; Yuen, Timothy W. W.; Yuen, Celeste Y. M.; Cheng, Yin Cheong

    2010-01-01

    Purpose: The main purpose of this study is threefold: to analyze the current conditions of higher education services offered in the three target markets; to conduct market segmentation analysis of these markets; and to recommend the most appropriate market entry strategies for Hong Kong's education service providers. Design/methodology/approach:…

  16. Modernizing Agrifood Markets : Including Small Producers in ...

    International Development Research Centre (IDRC) Digital Library (Canada)

    Observers fear that new patterns of supply and marketing are biased in ... these concerns in the following countries: China, India, Indonesia, Mexico, Poland, ... prevent gender-based violence, and make digital platforms work for inclusive ...

  17. Differential segmentation responses to an alcohol social marketing program.

    Science.gov (United States)

    Dietrich, Timo; Rundle-Thiele, Sharyn; Schuster, Lisa; Drennan, Judy; Russell-Bennett, Rebekah; Leo, Cheryl; Gullo, Matthew J; Connor, Jason P

    2015-10-01

    This study seeks to establish whether meaningful subgroups exist within a 14-16 year old adolescent population and if these segments respond differently to the Game On: Know Alcohol (GOKA) intervention, a school-based alcohol social marketing program. This study is part of a larger cluster randomized controlled evaluation of the GOKA program implemented in 14 schools in 2013/2014. TwoStep cluster analysis was conducted to segment 2,114 high school adolescents (14-16 years old) on the basis of 22 demographic, behavioral, and psychographic variables. Program effects on knowledge, attitudes, behavioral intentions, social norms, alcohol expectancies, and drinking refusal self-efficacy of identified segments were subsequently examined. Three segments were identified: (1) Abstainers, (2) Bingers, and (3) Moderate Drinkers. Program effects varied significantly across segments. The strongest positive change effects post-participation were observed for Bingers, while mixed effects were evident for Moderate Drinkers and Abstainers. These findings provide preliminary empirical evidence supporting the application of social marketing segmentation in alcohol education programs. Development of targeted programs that meet the unique needs of each of the three identified segments will extend the social marketing footprint in alcohol education. Copyright © 2015 Elsevier Ltd. All rights reserved.

  18. Identifying market segments in consumer markets: variable selection and data interpretation

    OpenAIRE

    Tonks, D G

    2004-01-01

    Market segmentation is often articulated as being a process which displays the recognised features of classical rationalism but in part; convention, convenience, prior experience and the overarching impact of rhetoric will influence if not determine the outcomes of a segmentation exercise. Particular examples of this process are addressed critically in this paper which concentrates on the issues of variable choice for multivariate approaches to market segmentation and also the methods used fo...

  19. Segments of marketers based on a perceived importance of marketing knowledge and skills

    OpenAIRE

    Vesna Žabkar; Maja Hosta

    2009-01-01

    The purpose of this article is to define and empirically verify a range of knowledge and skills which are necessary in order to segment marketers, based on their perceptions of the importance of such marketing knowledge and skills. To empirically verify the importance of marketing knowledge and skills, a 28-item measurement instrument was developed. Responses from 235 marketing vice-presidents, marketing directors, sales directors or company presidents/owners in Slovenia were obtained (an 11....

  20. Do Culture-based Segments Predict Selection of Market Strategy?

    Directory of Open Access Journals (Sweden)

    Veronika Jadczaková

    2015-01-01

    Full Text Available Academists and practitioners have already acknowledged the importance of unobservable segmentation bases (such as psychographics yet still focusing on how well these bases are capable of describing relevant segments (the identifiability criterion rather than on how precisely these segments can predict (the predictability criterion. Therefore, this paper intends to add a debate to this topic by exploring whether culture-based segments do account for a selection of market strategy. To do so, a set of market strategy variables over a sample of 251 manufacturing firms was first regressed on a set of 19 cultural variables using canonical correlation analysis. Having found significant relationship in the first canonical function, it was further examined by means of correspondence analysis which cultural segments – if any – are linked to which market strategies. However, as correspondence analysis failed to find a significant relationship, it may be concluded that business culture might relate to the adoption of market strategy but not to the cultural groupings presented in the paper.

  1. Optimal Goodwill Model with Consumer Recommendations and Market Segmentation

    OpenAIRE

    Bogusz, Dominika; Górajski, Mariusz

    2014-01-01

    We propose a new dynamic model of product goodwill where a product is sold in many market segments, and where the segments are indicated by the usage experience of consumers. The dynamics of product goodwill is described by a partial differential equation of the Lotka–Sharpe– McKendrick type. The main novelty of this model is that the product goodwill in a segment of new consumers depends not only on advertising effort, but also on consumer recommendations, for which we introduce a mathematic...

  2. Segmentation of overweight Americans and opportunities for social marketing.

    Science.gov (United States)

    Kolodinsky, Jane; Reynolds, Travis

    2009-03-08

    The food industry uses market segmentation to target products toward specific groups of consumers with similar attitudinal, demographic, or lifestyle characteristics. Our aims were to identify distinguishable segments within the US overweight population to be targeted with messages and media aimed at moving Americans toward more healthy weights. Cluster analysis was used to identify segments of consumers based on both food and lifestyle behaviors related to unhealthy weights. Drawing from Social Learning Theory, the Health Belief Model, and existing market segmentation literature, the study identified five distinct, recognizable market segments based on knowledge and behavioral and environmental factors. Implications for social marketing campaigns designed to move Americans toward more healthy weights were explored. The five clusters identified were: Highest Risk (19%); At Risk (22%); Right Behavior/Wrong Results (33%); Getting Best Results (13%); and Doing OK (12%). Ninety-nine percent of those in the Highest Risk cluster were overweight; members watched the most television and exercised the least. Fifty-five percent of those in the At Risk cluster were overweight; members logged the most computer time and almost half rarely or never read food labels. Sixty-six percent of those in the Right Behavior/Wrong Results cluster were overweight; however, 95% of them were familiar with the food pyramid. Members reported eating a low percentage of fast food meals (8%) compared to other groups but a higher percentage of other restaurant meals (15%). Less than six percent of those in the Getting Best Results cluster were overweight; every member read food labels and 75% of members' meals were "made from scratch." Eighteen percent of those in the Doing OK cluster were overweight; members watched the least television and reported eating 78% of their meals "made from scratch." This study demonstrated that five distinct market segments can be identified for social marketing

  3. Segmentation of overweight Americans and opportunities for social marketing

    Directory of Open Access Journals (Sweden)

    Reynolds Travis

    2009-03-01

    Full Text Available Abstract Background The food industry uses market segmentation to target products toward specific groups of consumers with similar attitudinal, demographic, or lifestyle characteristics. Our aims were to identify distinguishable segments within the US overweight population to be targeted with messages and media aimed at moving Americans toward more healthy weights. Methods Cluster analysis was used to identify segments of consumers based on both food and lifestyle behaviors related to unhealthy weights. Drawing from Social Learning Theory, the Health Belief Model, and existing market segmentation literature, the study identified five distinct, recognizable market segments based on knowledge and behavioral and environmental factors. Implications for social marketing campaigns designed to move Americans toward more healthy weights were explored. Results The five clusters identified were: Highest Risk (19%; At Risk (22%; Right Behavior/Wrong Results (33%; Getting Best Results (13%; and Doing OK (12%. Ninety-nine percent of those in the Highest Risk cluster were overweight; members watched the most television and exercised the least. Fifty-five percent of those in the At Risk cluster were overweight; members logged the most computer time and almost half rarely or never read food labels. Sixty-six percent of those in the Right Behavior/Wrong Results cluster were overweight; however, 95% of them were familiar with the food pyramid. Members reported eating a low percentage of fast food meals (8% compared to other groups but a higher percentage of other restaurant meals (15%. Less than six percent of those in the Getting Best Results cluster were overweight; every member read food labels and 75% of members' meals were "made from scratch." Eighteen percent of those in the Doing OK cluster were overweight; members watched the least television and reported eating 78% of their meals "made from scratch." Conclusion This study demonstrated that five distinct

  4. Research on the Marketing of Rural Tourism on the Basis of Market Segmentation

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    With the development of modern agriculture and the further improvement in balancing urban and rural development, rural tourism ushered in a new opportunity for development. However, due to lack of market segmentation,rural tourism in China is facing many problems.The rural tourists will be classified based on the market segmentation in this article,and then put forward four aspects from the use of different target market strategy, develop network marketing, Implements the region brand strategy and international marketing strategy.The aim is to offer advices and suggestions to the sustainable development of the rural tourism.

  5. Small rural hospitals: an example of market segmentation analysis.

    Science.gov (United States)

    Mainous, A G; Shelby, R L

    1991-01-01

    In recent years, market segmentation analysis has shown increased popularity among health care marketers, although marketers tend to focus upon hospitals as sellers. The present analysis suggests that there is merit to viewing hospitals as a market of consumers. Employing a random sample of 741 small rural hospitals, the present investigation sought to determine, through the use of segmentation analysis, the variables associated with hospital success (occupancy). The results of a discriminant analysis yielded a model which classifies hospitals with a high degree of predictive accuracy. Successful hospitals have more beds and employees, and are generally larger and have more resources. However, there was no significant relationship between organizational success and number of services offered by the institution.

  6. Market Segmentation: An Application to the Schist Village Tourism Destinations

    Directory of Open Access Journals (Sweden)

    Manuel Martinho

    2017-01-01

    Full Text Available Purpose – The Schist Village network is a sustainable development project in Portugal’s Pinhal Interior region that includes 27 villages located in the central inland area of the country. Overall, this study sets out evidence about the motivations, interests, behaviors, and images of visitors/tourists (tourism consumers regarding the Schist Villages in the area. Design/Methodology/Approach – The sample of individuals interviewed includes a total of 223 individuals (59 international and 164 national tourists, all of whom personally answered the questionnaire. Findings and implications – Through analysis of the survey results obtained, it is possible to chart a profile of Schist Village visitors/tourists, ascertain their preferences and the key attributes associated with the image of this tourist destination and, based on these, put forward strongly focused orientations and guidelines to help develop future marketing plans for this territory. Limitations – One limitation stems from how the data was gathered and analyzed constitutes but a mere “moment” in a fairly vast and dynamic universe given that the questionnaires were completed across a defined and fairly brief period of time. The fact that the questionnaires were handed out by network partners effectively excluded from the study all those tourism consumers who travel and visit the territory without any direct recourse to the services of the aforementioned partners. Originality – This study presents an easy and clear way to segment the market that could be used by several stakeholders in order to improve their targeting activities.

  7. Mammography screening services: market segments and messages.

    Science.gov (United States)

    Scammon, D L; Smith, J A; Beard, T

    1991-01-01

    Mammography has become a vital tool for the early detection of breast cancer. Although many organizations and health care facilities are working to educate and motivate women to take advantage of the life saving opportunity that is offered through screening mammography, only twenty percent of women who should be screened actually have the procedure performed. In order to reach women who have not been screened, it is important to learn which factors most strongly motivate those women who do choose to have a mammogram. Depth interviews with 18 women attending a mobile mammography unit were conducted to explore the decision making process of women obtaining mammography screening services and to develop a profile of prevalent emotions, attitudes, and feelings associated with receiving breast cancer screening services. Analysis of the interview transcripts revealed several important themes to which health care professionals can direct marketing and health promotion strategies.

  8. Market segmentation and positioning: matching creativity with fiscal responsibility.

    Science.gov (United States)

    Kiener, M E

    1989-01-01

    This paper describes an approach to continuing professional education (CPE) program development in nursing within a university environment that utilizes the concepts of market segmentation and positioning. Use of these strategies enables the academic CPE enterprise to move beyond traditional needs assessment practices to create more successful and better-managed CPE programs.

  9. Multi-product dynamic advertisement planning in a segmented market

    Directory of Open Access Journals (Sweden)

    Aggarwal Sugandha

    2017-01-01

    Full Text Available In this paper, a dynamic multi-objective linear integer programming model is proposed to optimally distribute a firm’s advertising budget among multiple products and media in a segmented market. To make the media plan responsive to the changes in the market, the distribution is carried out dynamically by dividing the planning horizon into smaller periods. The model incorporates the effect of the previous period advertising reach on the current period (taken through retention factor, and it also considers cross-product effect of simultaneously advertising different products. An application of the model is presented for an insurance firm that markets five different products, using goal programming approach.

  10. How consumers pick a hotel strategic segmentation and target marketing

    CERN Document Server

    Winston, William

    2013-01-01

    Venture through the pages of How Consumers Pick a Hotel to learn the steps of selecting a target and using consumer behavior applications to segment the market to reach your target. Much as a consumer goes through the process of selecting a satisfying hotel, you can choose to use the information provided to make your hospitality career relaxing and satisfying. When you finish this fantastic reading journey, you'll be prepared to offer services that meet the public's demands, and you'll possess the prerequisite knowledge and skills for developing your own strategic approach to a target market. As the many methods of segmentation are discussed in detail, you will also learn effective strategies for communicating with multiple segments. Ideal as a supplementary text for marketing and hospitality marketing courses, How Consumers Pick a Hotel provides a concise overview of consumer behavior and intertwines marketing theory with sound ways in which to implement the theory. This will both orient you and give you a s...

  11. Model instruments of effective segmentation of the fast food market

    Directory of Open Access Journals (Sweden)

    Mityaeva Tetyana L.

    2013-03-01

    Full Text Available The article presents results of optimisation step-type calculations of economic effectiveness of promotion of fast food with consideration of key parameters of assessment of efficiency of the marketing strategy of segmentation. The article justifies development of a mathematical model on the bases of 3D-presentations and three-dimensional system of management variables. The modern applied mathematical packages allow formation not only of one-dimensional and two-dimensional arrays and analyse links of variables, but also of three-dimensional, besides, the more links and parameters are taken into account, the more adequate and adaptive are results of modelling and, as a result, more informative and strategically valuable. The article shows modelling possibilities that allow taking into account strategies and reactions on formation of the marketing strategy under conditions of entering the fast food market segments.

  12. ASSESSING INTERNATIONAL MARKET SEGMENTATION APPROACHES: RELATED LITERATURE AT A GLANCE AND SUGGESSTIONS FOR GLOBAL COMPANIES

    OpenAIRE

    Nacar, Ramazan; Uray, Nimet

    2015-01-01

    With the increasing role of globalization, international market segmentation has become a critical success factor for global companies, which aim for international market expansion. Despite the practice of numerous methods and bases for international market segmentation, international market segmentation is still a complex and an under-researched area. By considering all these issues, underdeveloped and under-researched international market segmentation bases such as social, cultural, psychol...

  13. Identifying consumer segments in health services markets: an application of conjoint and cluster analyses to the ambulatory care pharmacy market.

    Science.gov (United States)

    Carrol, N V; Gagon, J P

    1983-01-01

    Because of increasing competition, it is becoming more important that health care providers pursue consumer-based market segmentation strategies. This paper presents a methodology for identifying and describing consumer segments in health service markets, and demonstrates the use of the methodology by presenting a study of consumer segments in the ambulatory care pharmacy market.

  14. Salted and preserved duck eggs: a consumer market segmentation analysis.

    Science.gov (United States)

    Arthur, Jennifer; Wiseman, Kelleen; Cheng, K M

    2015-08-01

    The combination of increasing ethnic diversity in North America and growing consumer support for local food products may present opportunities for local producers and processors in the ethnic foods product category. Our study examined the ethnic Chinese (pop. 402,000) market for salted and preserved duck eggs in Vancouver, British Columbia (BC), Canada. The objective of the study was to develop a segmentation model using survey data to categorize consumer groups based on their attitudes and the importance they placed on product attributes. We further used post-segmentation acculturation score, demographics and buyer behaviors to define these groups. Data were gathered via a survey of randomly selected Vancouver households with Chinese surnames (n = 410), targeting the adult responsible for grocery shopping. Results from principal component analysis and a 2-step cluster analysis suggest the existence of 4 market segments, described as Enthusiasts, Potentialists, Pragmatists, Health Skeptics (salted duck eggs), and Neutralists (preserved duck eggs). Kruskal Wallis tests and post hoc Mann-Whitney tests found significant differences between segments in terms of attitudes and the importance placed on product characteristics. Health Skeptics, preserved egg Potentialists, and Pragmatists of both egg products were significantly biased against Chinese imports compared to others. Except for Enthusiasts, segments disagreed that eggs are 'Healthy Products'. Preserved egg Enthusiasts had a significantly lower acculturation score (AS) compared to all others, while salted egg Enthusiasts had a lower AS compared to Health Skeptics. All segments rated "produced in BC, not mainland China" products in the "neutral to very likely" range for increasing their satisfaction with the eggs. Results also indicate that buyers of each egg type are willing to pay an average premium of at least 10% more for BC produced products versus imports, with all other characteristics equal. Overall

  15. Segmenting a general practitioner market to improve recruitment outcomes.

    Science.gov (United States)

    Hemphill, Elizabeth; Kulik, Carol T

    2011-05-01

    Recruitment is an ongoing challenge in the health industry with general practitioner (GP) shortages in many areas beyond rural and Indigenous communities. This paper suggests a marketing solution that identifies different segments of the GP market for recruitment strategy development. In February 2008, 96 GPs in Australia responded to a mail questionnaire (of which 85 questionnaires were useable). A total of 350 GPs were sent the questionnaire. Respondents considered small sets of attributes in the decision to accept a new job at a general practice and selected the most and least important attribute from each set. We identified latent class clusters (cohorts) of GPs from the most-least important data. Three cohorts were found in the GP market, distinguishing practitioners who emphasised job, family or practice attributes in their decision to join a practice. Few significant demographic differences exist between the cohorts. A segmented GP market suggests two alternative recruitment strategies. One option is for general practices to target members of a single cohort (family-, job-, or practice-focussed GPs). The other option is for general practices to diversify their recruitment strategies to target all three cohorts (family-, job- and practice-focussed GPs). A single brand (practice) can have multiple advertising strategies with each strategy involving advertising activities targeting a particular consumer segment.

  16. Market segmentation and analysis of Japan's residential post and beam construction market.

    Science.gov (United States)

    Joseph A. Roos; Ivan L. Eastin; Hisaaki Matsuguma

    2005-01-01

    A mail survey of Japanese post and beam builders was conducted to measure their level of ethnocentrism, market orientation, risk aversion, and price consciousness. The data were analyzed utilizing factor and cluster analysis. The results showed that Japanese post and beam builders can be divided into three distinct market segments: open to import...

  17. Segmentation analysis of financial savings markets through the lens of psycho-demographics

    Directory of Open Access Journals (Sweden)

    Tendy Matenge

    2016-08-01

    Full Text Available Purpose: This study seeks to contribute to the discourse of financial savings market segmentation. The study explores different segments of savers on the basis of demographic and psychographic characteristics that are unique to each segment relying on the perspectives of a sample of consumers of financial saving programmes. Design/methodology/approach: Principles of perceptual mapping were used to analyse 33 semi-structured interviews that gathered data on the participants’ psychographic make-up such as personal values, motives for saving, attitudes towards savings and perceived conditions of savings. Findings: Eight distinct segments emerged on each psychographic characteristic based on the participants’ demographics of income, gender and age. However, only five were sizeable enough to be interpreted, being three segments from the males’ category and two from the females’ category. The three segments that emerged within the male category are young low-income earners (YoLI, young high-income earners (YoHI and old high-income earners (OHI while the two female segments include YoLI and OHI. The most sizeable segment of savers in both gender-based categories is one of old adults who have a high income. These segments vary in terms of values, motives and perceptions. Originality/value: The study suggests that a multi-dimensional approach of segmenting financial savings markets is more effective, as neither the demographic nor the psychographic segmentation can fully describe the saving behaviour of consumers. Research implications: The findings of the present study provide strategic communication implications for financial institutions for the respective segments.

  18. MARKET SEGMENTATION: IDENTIFYING THE HIGH-GROWTH EXPORT MARKETS FOR U.S. AGRICULTURE

    OpenAIRE

    Reed, Michael R.; Salvacruz, Joseph C.

    1994-01-01

    A cluster analysis based on a five-year growth rate of agricultural imports from the United States was conducted on 86 countries and revealed two significant market segments for U.S. agriculture: the high-growth markets and the low-growth markets. Multiple discriminant analysis was then used to test the significance of the countries' trade-related and macroeconomic variables to their market growth classification. The discriminant function was used to predict the high-growth markets for U.S. a...

  19. Model instruments of effective segmentation of the fast food market

    OpenAIRE

    Mityaeva Tetyana L.

    2013-01-01

    The article presents results of optimisation step-type calculations of economic effectiveness of promotion of fast food with consideration of key parameters of assessment of efficiency of the marketing strategy of segmentation. The article justifies development of a mathematical model on the bases of 3D-presentations and three-dimensional system of management variables. The modern applied mathematical packages allow formation not only of one-dimensional and two-dimensional arrays and analyse ...

  20. Advertising exposures for a seasonal good in a segmented market

    OpenAIRE

    Daniela Favaretto; Luca Grosset; Bruno Viscolani

    2011-01-01

    The optimal control problem of determining advertising efforts for a seasonal good in a heterogeneous market is considered. We characterize optimal advertising exposures under different conditions: the general situation in which several wide-spectrum media are available, under the assumption of additive advertising effects on goodwill evolution, the ideal situation in which the advertising process can reach selectively each segment and the more realistic one in which a single medium reaches s...

  1. Market Segmentation, Information Asymmetry and Investor Responses in the Chinese A- and B- Markets

    Directory of Open Access Journals (Sweden)

    Juan Yao

    2014-03-01

    Full Text Available This paper examines changes in returns and trading volumes around earnings announcements for firms which have both A-shares (traditionally for local investors only and B-shares (traditionally for foreign investors only in China. It considers the impact of regulatory changes which reduced the segmentation of local and foreign investors across the two classes of shares. We find that both the A- and B-markets experience significant price changes around earning announcements. When the two markets are fully segmented, the magnitude of price changes in the A-share market are significantly smaller than the B-market which lends empirical support to the previous claim that the B-market is less informed. The changes in trading volume indicate that the B-market investors have less divergent expectations and interpretations of the pre-disclosure information compared to the A-market investors.However, when regulatory changes reduced the level of segmentation, the price and volume reactions in the two markets became more consistent. The results suggest that the A- and Bmarkets are more integrated as a result of the regulatory changes.

  2. Examination of Market Segmentation among Medical Marijuana Dispensaries.

    Science.gov (United States)

    Cooke, Alexis; Freisthler, Bridget; Mulholland, Elycia

    2018-01-05

    As medical marijuana legislation becomes more common, concerns arise about the overconcentration of dispensaries, raising questions about the number of medicinal marijuana dispensaries (MMD) needed to serve medicinal users. This paper applies niche-marketing theory-which suggests dispensaries market to specific types of people-to examine if MMDs might be targeting recreational users. Observed differences between dispensary populations and between dispensary clients and local residents may indicate that dispensaries are drawing in patients based on factors other than medical need. Data were collected via exit surveys with patients at four dispensaries in Long Beach, CA. A total of 132 patients were surveyed regarding demographic data, purchase information, medical condition, and nearest cross street for their home address. Census tract information was collected for every dispensary. Chi-squared tests show significant associations between dispensary visited and race (χ 2 = 31.219, p market segmentation.

  3. License agreements: segmentation within the international market of seeds

    Directory of Open Access Journals (Sweden)

    Lina María Díaz Vera

    2017-08-01

    Full Text Available The self-replicating nature of seeds poses a challenge for the traditional configuration of Intellectual property rights, as it overlooks the boundary that prevents amateurs from replicating the technology embedded on it. The territorial scope of IP rights and the lack of an international consensus regarding the exhaustion of IP right aggravates the issue. This loophole enhances the segmentation of markets through license agreements of patents and plant varieties which multinationals employ to drag resources all along the market chain, by demanding payment of fees to each shackle. This might constitute an infringement of Competition Law regimes which is undertaken differently according with the tradition of each country but always with the aim of protecting the well-functioning of their internal market.

  4. Market segmentation of visitors at three selected arts festivals in South Africa

    Directory of Open Access Journals (Sweden)

    V. Pissoort

    2007-12-01

    Full Text Available Purpose: The purpose of this article is to examine the market segmentation of visitors at three Arts Festivals in South Africa. The Arts Festivals were Innibos, Oppikoppi and Volksblad. Problem investigated: The literature review clearly shows that, in order for marketers of festivals to use scarce resources effectively and efficiently, it is paramount to do market segmentation. The advantages of market segmentation lie in an increase in visitor numbers, better image, and by creating a competitive advantage to name but a few. Method of research: The research was conducted by means of structured questionnaires at the three arts festivals. The data was used to compile a profile of each Festival. The significance of the correlation between the three Festivals and their profiles were tested by using effect sizes and Chi-square. A sample size of 452 questionnaires for Volksblad, 573 questionnaires for Innibos and 201 for Oppikoppi was used. Findings: The results show that the visitor profile variables that are significant for market segmentation purposes include:language; the province in which Festival attendees reside; days spent at the Festival; and the size of the travelling group.These results confirmed but also contradicted a number of similar studies conducted. The results also clearly showed the different profiles of each of the three arts festivals. Value of research: This was the first time such research was undertaken at smaller Arts Festivals in South Africa and is useful for planning and marketing purposes. Conclusion: Due to the increase in the number of festivals and events in South Africa as well as competition in general,marketers and organisers of these events and festivals are required to understand and target the right markets. Hence, this type of research is important and necessitates marketers and event organisers to follow a more scientific approach.

  5. Electronic Gaming Machine (EGM) Environments: Market Segments and Risk.

    Science.gov (United States)

    Rockloff, Matthew; Moskovsky, Neda; Thorne, Hannah; Browne, Matthew; Bryden, Gabrielle

    2017-12-01

    This study used a marketing-research paradigm to explore gamblers' attraction to EGMs based on different elements of the environment. A select set of environmental features was sourced from a prior study (Thorne et al. in J Gambl Issues 2016b), and a discrete choice experiment was conducted through an online survey. Using the same dataset first described by Rockloff et al. (EGM Environments that contribute to excess consumption and harm, 2015), a sample of 245 EGM gamblers were sourced from clubs in Victoria, Australia, and 7516 gamblers from an Australian national online survey-panel. Participants' choices amongst sets of hypothetical gambling environments allowed for an estimation of the implied individual-level utilities for each feature (e.g., general sounds, location, etc.). K-means clustering on these utilities identified four unique market segments for EGM gambling, representing four different types of consumers. The segments were named according to their dominant features: Social, Value, High Roller and Internet. We found that the environments orientated towards the Social and Value segments were most conducive to attracting players with relatively few gambling problems, while the High Roller and Internet-focused environments had greater appeal for players with problems and vulnerabilities. This study has generated new insights into the kinds of gambling environments that are most consistent with safe play.

  6. Segmentation of hospital markets: where do HMO enrollees get care?

    Science.gov (United States)

    Escarce, J J; Shea, J A; Chen, W

    1997-01-01

    Commercially insured and Medicare patients who are not in health maintenance organizations (HMOs) tend to use different hospitals than HMO patients use. This phenomenon, called market segmentation, raises important questions about how hospitals that treat many HMO patients differ from those that treat few HMO patients, especially with regard to quality of care. This study of patients undergoing coronary artery bypass graft surgery found no evidence that HMOs in southeast Florida systematically channel their patients to high-volume or low-mortality hospitals. These findings are consistent with other evidence that in many areas of the country, incentives for managed care plans to reduce costs may outweigh incentives to improve quality.

  7. Segmenting, positioning and market targeting in service companies

    Directory of Open Access Journals (Sweden)

    Kancir Rade

    2004-01-01

    Full Text Available Effective marketing management system in every company, including service companies, assumes existence of adequate information infrastructure which enables production of information relevant for making of different types of marketing decisions. Information based decisions are necessary in every phase of the management process, both on strategic and operative level.

  8. The Existence and Use of Benefit Segments in the Irish Sea Ferry Market

    OpenAIRE

    Matear, Sheelagh Maureen

    1991-01-01

    In the last thirty years segmentation has been recognised as a fundamental concept in the understanding of a market. This research undertakes a benefit segmentation of the passenger and freight, sea and air transport markets between Great Britain and Ireland (both Northern Ireland and Eire). In so doing, two areas which have been under-researched are addressed; segmentation in a transport market and the Irish sea passenger and freight market. The dominant features of the ...

  9. Effect of repeat purchase and dynamic market size on diffusion of an innovative technological consumer product in a segmented market

    DEFF Research Database (Denmark)

    Aggarwal, S.; Gupta, A.; Govindan, K.

    2014-01-01

    creates a spectrum effect in market with an aim to create wider product awareness and influence the market size. Whereas the differentiated promotion strategy plays major role in external influence component in the respective segment and target for adoption by the current potential segment. Previous......This study develops diffusion models for technological consumer products under the marketing environment when a product is marketed in a segmented market and observes two distinctive promotional strategies of mass and differentiated promotion; an under explored study area. Mass promotion strategy...... studies on segmented diffusion models assumed only first time purchase and constant market size which may yield underestimated results and fail to give appropriate insight of the diffusion process. The study develops and validates generalized diffusion models for segmented market incorporating...

  10. What Drives Local Wine Expenditure in Kentucky, Ohio, Tennessee and Pennsylvania? A Consumer Behavior and Wine Market Segmentation Analysis

    OpenAIRE

    Deng, Xueting; Woods, Timothy

    2014-01-01

    This study explores wine expenditure driven factors for consumers in the United States by employing a four-state consumer behaviors study. A market segmentation method is applied to investigate spending patterns of wine consumers in Pennsylvania, Ohio, Kentucky, and Tennessee. Determinants including market segmentation measurements, lifestyle factors and demographic variables are investigated and compared for their significance in driving local wine expenditure, local wine purchase probabilit...

  11. One size (never) fits all: segment differences observed following a school-based alcohol social marketing program.

    Science.gov (United States)

    Dietrich, Timo; Rundle-Thiele, Sharyn; Leo, Cheryl; Connor, Jason

    2015-04-01

    According to commercial marketing theory, a market orientation leads to improved performance. Drawing on the social marketing principles of segmentation and audience research, the current study seeks to identify segments to examine responses to a school-based alcohol social marketing program. A sample of 371 year 10 students (aged: 14-16 years; 51.4% boys) participated in a prospective (pre-post) multisite alcohol social marketing program. Game On: Know Alcohol (GO:KA) program included 6, student-centered, and interactive lessons to teach adolescents about alcohol and strategies to abstain or moderate drinking. A repeated measures design was used. Baseline demographics, drinking attitudes, drinking intentions, and alcohol knowledge were cluster analyzed to identify segments. Change on key program outcome measures and satisfaction with program components were assessed by segment. Three segments were identified; (1) Skeptics, (2) Risky Males, (3) Good Females. Segments 2 and 3 showed greatest change in drinking attitudes and intentions. Good Females reported highest satisfaction with all program components and Skeptics lowest program satisfaction with all program components. Three segments, each differing on psychographic and demographic variables, exhibited different change patterns following participation in GO:KA. Post hoc analysis identified that satisfaction with program components differed by segment offering opportunities for further research. © 2015, American School Health Association.

  12. Including investment risk in large-scale power market models

    DEFF Research Database (Denmark)

    Lemming, Jørgen Kjærgaard; Meibom, P.

    2003-01-01

    Long-term energy market models can be used to examine investments in production technologies, however, with market liberalisation it is crucial that such models include investment risks and investor behaviour. This paper analyses how the effect of investment risk on production technology selection...... can be included in large-scale partial equilibrium models of the power market. The analyses are divided into a part about risk measures appropriate for power market investors and a more technical part about the combination of a risk-adjustment model and a partial-equilibrium model. To illustrate...... the analyses quantitatively, a framework based on an iterative interaction between the equilibrium model and a separate risk-adjustment module was constructed. To illustrate the features of the proposed modelling approach we examined how uncertainty in demand and variable costs affects the optimal choice...

  13. Language, copyright and geographic segmentation in the EU Digital Single Market for music and film

    OpenAIRE

    Estrella Gomez Herrera; Bertin Martens

    2015-01-01

    The EU seeks to create a seamless online Digital Single Market for media products such as digital music and film. The territoriality of the copyright regime is often perceived as an obstacle that induces geographical segmentation. This paper provides empirical evidence on the extent of market segmentation in the EU on the supply and demand side and measures the contribution of several drivers of this market segmentation. We use data from the Apple iTunes country stores in 27 EU Member States ...

  14. Leisure market segmentation : an integrated preferences/constraints-based approach

    NARCIS (Netherlands)

    Stemerding, M.P.; Oppewal, H.; Beckers, T.A.M.; Timmermans, H.J.P.

    1996-01-01

    Traditional segmentation schemes are often based on a grouping of consumers with similar preference functions. The research steps, ultimately leading to such segmentation schemes, are typically independent. In the present article, a new integrated approach to segmentation is introduced, which

  15. Market segmentation and the changing budget hotel industry in urban South Africa

    OpenAIRE

    Market segmentation and the changing budget hotel industry in urban South Africa

    2013-01-01

    Market segmentation is a critical driver of change in the hotel industry, resulting in the appearance of differentiated forms of hotel property developments, including budget hotels. International research on budget hotels is mainly limited to North America and Europe, with some more recent studies on emerging economies. This article examines the role of budget hotels within the wider restructuring of the South African hotel industry following the country’s re-entry into the global tourism ec...

  16. Dynamics in international market segmentation of new product growth

    NARCIS (Netherlands)

    Lemmens, A.; Croux, C.; Stremersch, S.

    2012-01-01

    Prior international segmentation studies have been static in that they have identified segments that remain stable over time. This paper shows that country segments in new product growth are intrinsically dynamic. We propose a semiparametric hidden Markov model to dynamically segment countries based

  17. Labour Market Segmentation: An Investigation into the Dutch Hospitality Industry

    NARCIS (Netherlands)

    A. Bispo

    2007-01-01

    textabstractAlmost 42,000 establishments, over 310,000 employees and approximately 13 billion Euro annual turnover (including VAT). This, in a nutshell, captures the Dutch hospitality industry in 2005. The aim of this study is to examine the functioning of the labour market in the Dutch hospitality

  18. Segmenting Costumers Based on Their Reactions to Social Networks Marketing on Instagram

    Directory of Open Access Journals (Sweden)

    rashin ghahreman

    2017-09-01

    Full Text Available Since customers react differently to business and marketing on social networks, the researcher is looking for segmenting customers into different categories according to their reaction to marketing in social networks. The present study is a descriptive-exploratory research and the data were collected through a questionnaire. The population of 14,000 follower of the researcher’s personal page on Instagram were analyzed and a sample 224 members were randomly selected. To analyze the data, a two-step clustering method was applied. As a result, five distinct clusters (the active, the talker, the hesitant, the passive and the averse were identified. Two segments were reported to be highly influenced by social networks marketing in terms of brand engagement, purchase intention and word of mouth advertisement (WOM. The "Active" are the most influenced group including 18.3% of the population most of whom are single girls or women. The next group that are influenced the most by social networks marketing is the "Talker". This group represents 24.1% of the population, the most populated group. The "Talker" are different from the "Active" in term of their intention to purchase. Totally, 42.2% of the population are reported to be influenced by social networks marketing.

  19. Divide and Conquer: Applying the Marketing Concept of "Segmentation" to the Placement Function.

    Science.gov (United States)

    Cowles, Deborah; Franzak, Frank

    1991-01-01

    Describes concept of market segmentation, then use of segmentation approach used by a college career planning and placement office which had the objectives of gaining a better understanding of the needs of employers looking to fill entry-level positions with marketing major graduates and collaborating more effectively with academic faculty in…

  20. Exploring segmentation in rural financial markets : an application in El Salvador

    NARCIS (Netherlands)

    Moll, H.A.J.; Ruben, R.; Mol, E.W.G.; Sanders, A.A.

    2000-01-01

    Understanding the segmentation in rural financial markets is of major importance for the identification of feasible relationships between clients and financial institutions. In this article we combine different insights into segmentation in rural financial markets into a two-dimensional analysis,

  1. A Market Segmentation Approach for Higher Education Based on Rational and Emotional Factors

    Science.gov (United States)

    Angulo, Fernando; Pergelova, Albena; Rialp, Josep

    2010-01-01

    Market segmentation is an important topic for higher education administrators and researchers. For segmenting the higher education market, we have to understand what factors are important for high school students in selecting a university. Extant literature has probed the importance of rational factors such as teaching staff, campus facilities,…

  2. Market segment derivation and profiling via a finite mixture model framework

    NARCIS (Netherlands)

    Wedel, M; Desarbo, WS

    The Marketing literature has shown how difficult it is to profile market segments derived with finite mixture models. especially using traditional descriptor variables (e.g., demographics). Such profiling is critical for the proper implementation of segmentation strategy. we propose a new finite

  3. PRINCIPLES AND MODELS OF CONSUMER SEGMENTATION IN THE BANKING PRODUCTS AND SERVICES MARKET

    Directory of Open Access Journals (Sweden)

    Andrey V. Tsarev

    2015-01-01

    Full Text Available The process of segmenting consumers ofbanking products and services connects withconducting marketing research. In the processof customer segmentation it is necessary to identify the factors that affect them. Identifi cation of competitive and consumer factors, in particular, is necessary for marketing decision making andthe development of the segment coverage strategy to reach a segment at all stages of planningmarketing activities and evaluating its effectiveness. After determining the basic segments on macro and micro levels the segment coveragestrategies are developed that should be based onthe results of the segmentation map construction.Banking institutions that implement informationtechnology to facilitate collecting and processingcustomer data, such as CRM-systems, receivemore opportunities to identify the client and provide a competitive position in the market.

  4. Marketing Analysis of Public Catering Market in Russia: District, Regional, and Segment Aspects

    Directory of Open Access Journals (Sweden)

    Daniil Petrovich Frolov

    2015-12-01

    Full Text Available The market of public catering is an important element of the national economy which has been dynamically developing. As in any other country, Russian citizens spend some part of their income on eating out, however, this part is rather small (for example, according to official statistics as of 2005, the average resident of Russia spent 9.5 times less money on catering than the resident of the US, and 4 times less than the German resident. This gap as well as significant differences in the degree of individual business development in different regions, testify to the enormous prospects of this market both in quantitative and geographic, and qualitative aspect. According to the expert opinion, the current macroeconomic situation unfavorable for many sectors of the economy can become a driver for the growth of the catering market, to be exact – for the fast food segment, which in the previous crisis of 2008-2009 showed a positive dynamics and opened up new opportunities for business. In this article we investigated the dynamics of the catering market development, and evaluated the contribution of the industry to Russian GDP. We studied the regional market conditions in the context of districts, regions and socio-economic indicators, such as the turnover of catering, the number of enterprises, the number of seats, and the area of cafes. The article describes the method of classifying the catering enterprises, highlights the specific features of the Russian market and the structure of the largest network companies. We studied the expert opinions regarding the medium-term development of the industry, the market trend of eating out and the possible fundamental changes associated with an increase in the quality of business processes, service and marketing communications.

  5. Computer Aided Segmentation Analysis: New Software for College Admissions Marketing.

    Science.gov (United States)

    Lay, Robert S.; Maguire, John J.

    1983-01-01

    Compares segmentation solutions obtained using a binary segmentation algorithm (THAID) and a new chi-square-based procedure (CHAID) that segments the prospective pool of college applicants using application and matriculation as criteria. Results showed a higher number of estimated qualified inquiries and more accurate estimates with CHAID. (JAC)

  6. The influence of interactions between market segmentation strategy and competition on organizational performance. A simulation study.

    OpenAIRE

    Dolnicar, Sara; Freitag, Roman

    2003-01-01

    A computer simulation study is conducted to explore the interaction of alternative segmentation strategies and the competitiveness of the market environment, a goal that can neither be tackled by purely analytic approaches nor is sufficient and undistorted real market data available to deduct findings in an empirical manner. The fundamental idea of the simulation is to increase competition in the artificial marketplace and to study the influence of segmentation strategy and varying market con...

  7. Market Segmentation in (In)Action: Marketing and 'Yet to Be Installed' Role of Big and Social Media Data

    OpenAIRE

    Pridmore, Jason; Hämäläinen, Lalu Elias

    2017-01-01

    textabstract(In)Aktive Marktsegmentierung: Marketing und noch zu installierende Rolle von Big- und Social-Media-Data«. Marketing has always been dependent on the input of new forms of consumer data throughout its history, relying on translations of this data into more and more effective means for targeting and engaging consumers. The focus on the digital segmentation of consumers has been subject to differing marketing orientations, beginning with relationship marketing and moving towards exp...

  8. Specifics of marketing strategy in the segment of high fashion

    OpenAIRE

    Butigan, Ružica; Grilec Kaurić, Alica; Ujević, Darko

    2013-01-01

    The success of high fashion designers is not only in a specificity of the products but also in specific and very well executed marketing strategy. Emphasis is placed on the design of very specific marketing program and marketing strategies that must concider all the characteristics of the high fashion market. Therefore, a scientific research problem is defined as follows: although the market of high fashion at first glance does not imply a completely different marketing approach than other fa...

  9. Application of neural network in market segmentation: A review on recent trends

    Directory of Open Access Journals (Sweden)

    Manojit Chattopadhyay

    2012-04-01

    Full Text Available Despite the significance of Artificial Neural Network (ANN algorithm to market segmentation, there is a need of a comprehensive literature review and a classification system for it towards identification of future trend of market segmentation research. The present work is the first identifiable academic literature review of the application of neural network based techniques to segmentation. Our study has provided an academic database of literature between the periods of 2000–2010 and proposed a classification scheme for the articles. One thousands (1000 articles have been identified, and around 100 relevant selected articles have been subsequently reviewed and classified based on the major focus of each paper. Findings of this study indicated that the research area of ANN based applications are receiving most research attention and self organizing map based applications are second in position to be used in segmentation. The commonly used models for market segmentation are data mining, intelligent system etc. Our analysis furnishes a roadmap to guide future research and aid knowledge accretion and establishment pertaining to the application of ANN based techniques in market segmentation. Thus the present work will significantly contribute to both the industry and academic research in business and marketing as a sustainable valuable knowledge source of market segmentation with the future trend of ANN application in segmentation.

  10. A novel model for product bundling and direct marketing in e-commerce based on market segmentation

    Directory of Open Access Journals (Sweden)

    Arash Beheshtian-Ardakani

    2018-01-01

    Full Text Available Nowadays, companies offer product bundles with special discounts in order to sell more products. However, it is important to note that customers show different levels of loyalties to companies, and each segment of the market has unique features, which influences the customers’ buying patterns. The primary purpose of this paper is to propose a novel model for product bundling in e-commerce websites by using market segmentation variables and customer loyalty analysis. RFM model is employed to calculate customer loyalty. Subsequently, the customers are grouped based on their loyalty levels. Each group is then divided into different segments based on market segmentation variables. The product bundles are determined for each market segment via clustering algorithms. Apriori algorithm is also used to determine the association rules for each product bundle. Classification models are applied in order to determine which product bundle should be recommended to each customer. The results demonstrate that the silhouette coefficient, support, confidence, and accuracy values are higher when both customer loyalty level and market segmentation variables are used in product bundling. Accordingly, the proposed model increases the chance of success in direct marketing and recommending product bundles to customers.

  11. Ultra Innovative Approach to Integrate Cellphone Customer Market Segmentation Model Using Self Organizing Maps and K-Means Methodology

    Directory of Open Access Journals (Sweden)

    mohammad reza karimi alavijeh

    2016-07-01

    Full Text Available The utilization of 3G and 4G is rapidly increasing and also cellphone users are briskly changing their consumption behavior, using preferences and shopping manner. Accordingly, cellphone manufacturers should create an accurate insight of their target market and provide a “special offer” to their target consumers. In order to reach a correct understanding of the target market, consumption behavior and lifestyle of the submarkets we found the appropriate number of community clusters after criticizing the traditional methods and introducing market segmentation techniques which were based on neural networks. By utilizing the fuzzy Delphi technique, variables of target market segmentation were found. Finally, the obtained clusters and segmentations of the market were refined by using the techniques of K-means and aggregation (Agglomerative. The population of this research included the consumers of mobile in Tehran with a sample of 130 specimens after collecting data through questionnaires, results demonstrated that the Tehran cellphone market was comprised of 5 Clusters, each one are capable of implementing marketing strategy and marketing mix separately with taking into account the competitive advantages of ICT companies to maximize their demand and margin.

  12. Cross-Border Mergers and Market Segmentation (Replaces TILEC DP 2010-035)

    NARCIS (Netherlands)

    Ray Chaudhuri, A.

    2011-01-01

    This paper shows that cross-border mergers are more likely to occur in industries which serve multiple segmented markets rather than a single integrated market, given that cost functions are strictly convex. The product price rises in the market where an acquisition is made but falls in the other,

  13. Cross-Border Mergers and Market Segmentation (Replaces CentER DP 2010-096)

    NARCIS (Netherlands)

    Ray Chaudhuri, A.

    2011-01-01

    This paper shows that cross-border mergers are more likely to occur in industries which serve multiple segmented markets rather than a single integrated market, given that cost functions are strictly convex. The product price rises in the market where an acquisition is made but falls in the other,

  14. Advances in segmentation modeling for health communication and social marketing campaigns.

    Science.gov (United States)

    Albrecht, T L; Bryant, C

    1996-01-01

    Large-scale communication campaigns for health promotion and disease prevention involve analysis of audience demographic and psychographic factors for effective message targeting. A variety of segmentation modeling techniques, including tree-based methods such as Chi-squared Automatic Interaction Detection and logistic regression, are used to identify meaningful target groups within a large sample or population (N = 750-1,000+). Such groups are based on statistically significant combinations of factors (e.g., gender, marital status, and personality predispositions). The identification of groups or clusters facilitates message design in order to address the particular needs, attention patterns, and concerns of audience members within each group. We review current segmentation techniques, their contributions to conceptual development, and cost-effective decision making. Examples from a major study in which these strategies were used are provided from the Texas Women, Infants and Children Program's Comprehensive Social Marketing Program.

  15. Understanding heterogeneity among elderly consumers: an evaluation of segmentation approaches in the functional food market.

    Science.gov (United States)

    van der Zanden, Lotte D T; van Kleef, Ellen; de Wijk, René A; van Trijp, Hans C M

    2014-06-01

    It is beneficial for both the public health community and the food industry to meet nutritional needs of elderly consumers through product formats that they want. The heterogeneity of the elderly market poses a challenge, however, and calls for market segmentation. Although many researchers have proposed ways to segment the elderly consumer population, the elderly food market has received surprisingly little attention in this respect. Therefore, the present paper reviewed eight potential segmentation bases on their appropriateness in the context of functional foods aimed at the elderly: cognitive age, life course, time perspective, demographics, general food beliefs, food choice motives, product attributes and benefits sought, and past purchase. Each of the segmentation bases had strengths as well as weaknesses regarding seven evaluation criteria. Given that both product design and communication are useful tools to increase the appeal of functional foods, we argue that elderly consumers in this market may best be segmented using a preference-based segmentation base that is predictive of behaviour (for example, attributes and benefits sought), combined with a characteristics-based segmentation base that describes consumer characteristics (for example, demographics). In the end, the effectiveness of (combinations of) segmentation bases for elderly consumers in the functional food market remains an empirical matter. We hope that the present review stimulates further empirical research that substantiates the ideas presented in this paper.

  16. Customer segmentation model based on value generation for marketing strategies formulation

    Directory of Open Access Journals (Sweden)

    Alvaro Julio Cuadros

    2014-01-01

    Full Text Available When deciding in which segment to invest or how to distribute the marketing budget, managers generally take risks in making decisions without considering the real impact every client or segment has over organizational profits. In this paper, a segmentation framework is proposed that considers, firstly, the calculation of customer lifetime value, the current value, and client loyalty, and then the building of client segments by self-organized maps. The effectiveness of the proposed method is demonstrated with an empirical study in a cane sugar mill where a total of 9 segments of interest were identified for decision making.

  17. Optimal pricing and promotional effort control policies for a new product growth in segmented market

    Directory of Open Access Journals (Sweden)

    Jha P.C.

    2015-01-01

    Full Text Available Market segmentation enables the marketers to understand and serve the customers more effectively thereby improving company’s competitive position. In this paper, we study the impact of price and promotion efforts on evolution of sales intensity in segmented market to obtain the optimal price and promotion effort policies. Evolution of sales rate for each segment is developed under the assumption that marketer may choose both differentiated as well as mass market promotion effort to influence the uncaptured market potential. An optimal control model is formulated and a solution method using Maximum Principle has been discussed. The model is extended to incorporate budget constraint. Model applicability is illustrated by a numerical example. P.C. Jha, P. Manik, K. Chaudhary, R. Cambini / Optimal Pricing and Promotional 2 Since the discrete time data is available, the formulated model is discretized. For solving the discrete model, differential evolution algorithm is used.

  18. Effects of the Tax Treatment of Fringe Benefits on Labor Market Segmentation.

    Science.gov (United States)

    Scott, Frank A.; And Others

    1989-01-01

    Argues that the provision of the same fringe benefits for all workers promotes labor market segmentation by inducing workers to sort themselves across the economy according to their demand for fringe benefits. (JOW)

  19. What Do College Students, Young Families, and Empty Nesters Want in a Car? A Market Segmentation and Marketing Mix Project for Introduction to Marketing Students

    Science.gov (United States)

    Bristow, Dennis; Gulati, Rajesh; Schneider, Kenneth C.

    2013-01-01

    This paper presents the details of a student project used in introduction to marketing courses. The project is designed to involve students in the application of survey research to generate data used to make a series of marketing management decisions. Students collect data from three different segments of the car buying market and make product,…

  20. HealthStyles: a new psychographic segmentation system for health care marketers.

    Science.gov (United States)

    Endresen, K W; Wintz, J C

    1988-01-01

    HealthStyles is a new psychographic segmentation system specifically designed for the health care industry. This segmentation system goes beyond traditional geographic and demographic analysis and examines health-related consumer attitudes and behaviors. Four statistically distinct "styles" of consumer health care preferences have been identified. The profiles of the four groups have substantial marketing implications in terms of design and promotion of products and services. Each segment of consumers also has differing expectations of physician behavior.

  1. The segmentation of the HMD market: optics for smart glasses, smart eyewear, AR and VR headsets

    Science.gov (United States)

    Kress, Bernard; Saeedi, Ehsan; Brac-de-la-Perriere, Vincent

    2014-09-01

    This paper reviews the various optical technologies that have been developed to implement HMDs (Head Mounted Displays), both as AR (Augmented Reality) devices, VR (Virtual Reality) devices and more recently as smart glasses, smart eyewear or connected glasses. We review the typical requirements and optical performances of such devices and categorize them into distinct groups, which are suited for different (and constantly evolving) market segments, and analyze such market segmentation.

  2. Market segmentation and eliciting tourists’ motives for visiting the Czech Republic

    OpenAIRE

    Ja. Valentová; Jo. Abrhám

    2016-01-01

    The aim of this article. The paper describes a research project focused on motivations to travel by potential and existing foreign visitors that was conducted in order to envisage the creation of a positive image and select the appropriate distribution and marketing promotional mix for the various segments of the Czech tourism market. The paper builds on research that has been already completed and yielded interestig results and further extends the researched themes and selected segments. The...

  3. Segment-based Mass Customization: An Exploration of a New Conceptual Marketing Framework.

    Science.gov (United States)

    Jiang, Pingjun

    2000-01-01

    Suggests that the concept of mass customization should be seen as an integral part of market segmentation theory which offers the best way to satisfy consumers' unique needs and wants while yielding profits to companies. Proposes a new concept of "segment-based based mass customization," and offers a series of propositions which are…

  4. One Size (Never) Fits All: Segment Differences Observed Following a School-Based Alcohol Social Marketing Program

    Science.gov (United States)

    Dietrich, Timo; Rundle-Thiele, Sharyn; Leo, Cheryl; Connor, Jason

    2015-01-01

    Background: According to commercial marketing theory, a market orientation leads to improved performance. Drawing on the social marketing principles of segmentation and audience research, the current study seeks to identify segments to examine responses to a school-based alcohol social marketing program. Methods: A sample of 371 year 10 students…

  5. Market Segmentation Based on the Consumers' Impulsive Buying Behaviour

    Directory of Open Access Journals (Sweden)

    Mirela Mihić

    2010-12-01

    Full Text Available The major purpose of this research is to determine the sufficiently different segments of consumers based on their impulsivity in the buying behaviour. The research was conducted in Splitsko-Dalmatinska county on the sample of 180 respondents. Based on the subject matter and research goals, the basic as well as four additional hypotheses were set. The used methodology comprised of the cluster analysis, which helped to divide three segments that were named as: ‘’rational’’, ‘’somewhat rational and somewhat impulsive’’ and ‘’impulsive’’ consumers. The variance analysis was used in order to describe the segments properly and to determine whether they are different enough with respect to demographic, socio-economic characteristics and individual differences variables. The findings confirmed the hypothesis based on the possibility of dividing different consumer segments according to the analysed variables. Correlating the demographics and individual differences factors with the impulse buy, the expected results were gained. When analyzing demographics the results indicate the segment differentiation solely in the case of age and working status. However, from the aspect of majority of individual differences variables the distinction among the segments is significant.

  6. Public gambling policy : the need for gambling market segmentation

    OpenAIRE

    Grebliauskas, Artūras

    2011-01-01

    Gambling services market is characterized by their complexity: they contain private and public goods characteristics, external effects and are politically sensitive. Therefore, understanding the contents of these services is necessary for the effective delivery of public gambling policy. Lithuanian gambling market can be distinguished according the following types of market structure: 1) Monopolistic competition – a category B slot parlors and 2) Oligopoly – betting, casinos, and 3) A natural...

  7. Haploinsufficient Bmp4 ocular phenotypes include anterior segment dysgenesis with elevated intraocular pressure

    Directory of Open Access Journals (Sweden)

    Nusinowitz Steven

    2001-11-01

    Full Text Available Abstract Background Glaucoma is a blinding disease usually associated with high intraocular pressure (IOP. In some families, abnormal anterior segment development contributes to glaucoma. The genes causing anterior segment dysgenesis and glaucoma in most of these families are not identified and the affected developmental processes are poorly understood. Bone morphogenetic proteins (BMPs participate in various developmental processes. We tested the importance of Bmp4 gene dosage for ocular development and developmental glaucoma. Results Bmp4+/- mice have anterior segment abnormalities including malformed, absent or blocked trabecular meshwork and Schlemm's canal drainage structures. Mice with severe drainage structure abnormalities, over 80% or more of their angle's extent, have elevated IOP. The penetrance and severity of abnormalities is strongly influenced by genetic background, being most severe on the C57BL/6J background and absent on some other backgrounds. On the C57BL/6J background there is also persistence of the hyaloid vasculature, diminished numbers of inner retinal cells, and absence of the optic nerve. Conclusions We demonstrate that heterozygous deficiency of BMP4 results in anterior segment dysgenesis and elevated IOP. The abnormalities are similar to those in human patients with developmental glaucoma. Thus, BMP4 is a strong candidate to contribute to Axenfeld-Rieger anomaly and other developmental conditions associated with human glaucoma. BMP4 also participates in posterior segment development and wild-type levels are usually critical for optic nerve development on the C57BL/6J background. Bmp4+/- mice are useful for studying various components of ocular development, and may allow identification of strain specific modifiers affecting a variety of ocular phenotypes.

  8. Segmentation and Positioning in the Brazilian Kids Market: A Case Study on the Bottom of the Pyramid

    Directory of Open Access Journals (Sweden)

    Andres Rodriguez Veloso

    2012-07-01

    Full Text Available This article approaches the kids market, focusing on the Bottom of the Pyramid. A case study is developed within the toy industry. Because few studies have been developed on this subject (kids marketing, the option of this study is to focus on basic marketing strategies, market segmentation and positioning. Results exemplify how can a company structure its marketing strategy in order to have a clear focus on a given segment of the kids market.

  9. Inequality, Credit Market Imperfection, Segmentation and Economic Growth

    NARCIS (Netherlands)

    Zhu, D.

    2001-01-01

    This paper investigates how initial inequality can causally affect economic growth when moral hazard problems exist in credit markets.Two regimes of the credit markets aiming at overcoming the moral hazard problems are analyzed.The formal one such as bank relies on intermediary between borrowers and

  10. Use of market segmentation to identify untapped consumer needs in vision correction surgery for future growth.

    Science.gov (United States)

    Loarie, Thomas M; Applegate, David; Kuenne, Christopher B; Choi, Lawrence J; Horowitz, Diane P

    2003-01-01

    Market segmentation analysis identifies discrete segments of the population whose beliefs are consistent with exhibited behaviors such as purchase choice. This study applies market segmentation analysis to low myopes (-1 to -3 D with less than 1 D cylinder) in their consideration and choice of a refractive surgery procedure to discover opportunities within the market. A quantitative survey based on focus group research was sent to a demographically balanced sample of myopes using contact lenses and/or glasses. A variable reduction process followed by a clustering analysis was used to discover discrete belief-based segments. The resulting segments were validated both analytically and through in-market testing. Discontented individuals who wear contact lenses are the primary target for vision correction surgery. However, 81% of the target group is apprehensive about laser in situ keratomileusis (LASIK). They are nervous about the procedure and strongly desire reversibility and exchangeability. There exists a large untapped opportunity for vision correction surgery within the low myope population. Market segmentation analysis helped determine how to best meet this opportunity through repositioning existing procedures or developing new vision correction technology, and could also be applied to identify opportunities in other vision correction populations.

  11. A Theoretical Model of Segmented Youth Labor Markets and the School to Work Transition.

    Science.gov (United States)

    Vrooman, John

    Recurring evidence that workers with similar skills do not necessarily earn the same wages led to the formulation of an alternative to the conventional market theory, namely, the segmented market theory. This theory posits that certain skills are distributed not among prospective employees but among jobs, in relation to the technology of those…

  12. Evaluation of Segmentation Bases for the Heterogeneous Elderly Consumer Population: the Functional Food Market

    NARCIS (Netherlands)

    Zanden, van der L.D.T.; Kleef, van E.; Wijk, de R.A.; Trijp, van J.C.M.

    2014-01-01

    It is beneficial for both the public health community and the food industry to meet nutritional needs of elderly consumers through product formats that they want. The heterogeneity of the elderly market poses a challenge, however, and calls for market segmentation. Although many researchers have

  13. The commercial use of segmentation and predictive modeling techniques for database marketing in the Netherlands

    NARCIS (Netherlands)

    Verhoef, PC; Spring, PN; Hoekstra, JC; Leeflang, PSH

    Although the application of segmentation and predictive modeling is an important topic in the database marketing (DBM) literature, no study has yet investigated the extent of adoption of these techniques. We present the results of a Dutch survey involving 228 database marketing companies. We find

  14. Are domestic investors more informed than foreign investors? Evidence from the Perfectly Segmented Market in China

    NARCIS (Netherlands)

    Chan, K.A.; Menkveld, A.J.; Yang, Z.

    2007-01-01

    This paper uses the perfect market segmentation setting in China's stock market to compare the information content of the stock trades of domestic and foreign investors. We study 76 firms that issue both A-shares (for domestic investors) and B-shares (for foreign investors) and compare the price

  15. Segmenting the Performing Arts Markets: The Case of Czech National Theater Attenders’ Motivations

    Directory of Open Access Journals (Sweden)

    Chytková Zuzana

    2012-09-01

    Full Text Available Strategic marketing instruments such as segmentation and targeting can benefit performing arts institutions and render their offer more competitive. To segment classical performing arts audiences, however, the traditionally used variable is social class. In this paper, it is argued that such often suggested traditional segmentation criteria can prove to be context-insensitive and as such cannot be applied invariably across different settings. Based on an analysis of Czech National Theater audiences and its motivations, we propose the sought benefit of the theater visit as an alternative segmentation basis that may prove to be more context-sensitive.

  16. STEM employment in the new economy: A labor market segmentation approach

    Science.gov (United States)

    Torres-Olave, Blanca M.

    The present study examined the extent to which the U.S. STEM labor market is stratified in terms of quality of employment. Through a series of cluster analyses and Chi-square tests on data drawn from the 2008 Survey of Income Program Participation (SIPP), the study found evidence of segmentation in the highly-skilled STEM and non-STEM samples, which included workers with a subbaccalaureate diploma or above. The cluster analyses show a pattern consistent with Labor Market Segmentation theory: Higher wages are associated with other primary employment characteristics, including health insurance and pension benefits, as well as full-time employment. In turn, lower wages showed a tendency to cluster with secondary employment characteristics, such as part-time employment, multiple employment, and restricted access to health insurance and pension benefits. The findings also suggest that women have a higher likelihood of being employed in STEM jobs with secondary characteristics. The findings reveal a far more variegated employment landscape than is usually presented in national reports of the STEM workforce. There is evidence that, while STEM employment may be more resilient than non-STEM employment to labor restructuring trends in the new economy, the former is far from immune to secondary labor characteristics. There is a need for ongoing dialogue between STEM education (at all levels), employers, policymakers, and other stakeholders to truly understand not only the barriers to equity in employment relations, but also the mechanisms that create and maintain segmentation and how they may impact women, underrepresented minorities, and the foreign-born.

  17. Optimal Dynamic Advertising Strategy Under Age-Specific Market Segmentation

    Science.gov (United States)

    Krastev, Vladimir

    2011-12-01

    We consider the model proposed by Faggian and Grosset for determining the advertising efforts and goodwill in the long run of a company under age segmentation of consumers. Reducing this model to optimal control sub problems we find the optimal advertising strategy and goodwill.

  18. Extending tourism marketing: Implications for targeting the senior tourists’ segment

    Directory of Open Access Journals (Sweden)

    Athina Nella

    2016-06-01

    Full Text Available The continuous monitoring of market trends is one of the most important roles that marketing scientists and practitioners should fulfill. Tourism is significantly affected by major demographic, cultural and economic trends. In the last few years there is considerable debate on the radical demographic changes taking place around the globe and one of the main issues arousing in many developed and developing countries is this of ageing population.

  19. Hierarchization and segmentation of informal care markets in Slovenia.

    Science.gov (United States)

    Hrženjak, Majda

    2012-01-01

    The article is the result of qualitative research of informal care markets in Slovenia in the field of childcare, elder care, and cleaning. The author assesses Slovenia's position in the “global care chain” and finds that “local care chains” prevail in the field of childcare and elder care, while a co-occurrence of female gender, “other” ethnicity, and poverty is typical in the field of household cleaning. The main emphasis of the article is on the analysis of hierarchization of the informal market of care work according to following two criteria: social reputation of individual type of care work and citizenship status of care workers.

  20. Market segmentation in (In)action: Marketing and 'yet to be installed' role of big and social media data

    NARCIS (Netherlands)

    Pridmore, J. (Jason); Hämäläinen, L.E. (Lalu Elias)

    2017-01-01

    textabstractMarketing has always been dependent on the input of new forms of consumer data throughout its history, relying on translations of this data into more and more effective means for targeting and engaging consumers. The focus on the digital segmentation of consumers has been subject to

  1. Capital Investment and Market Segmentation: Making Movies for Mormon Audiences

    Science.gov (United States)

    Wright, Newell D.; Larsen, Val

    2014-01-01

    Is there a commercially viable market in the United States for movies made for Mormons? David "Dutch" Richards, a graduate of Brigham Young University's School of Film, thinks there is. He believes that in the Western United States, especially in Utah and the Intermountain West, there are enough Mormons who would pay to watch a film by,…

  2. Subcontracting, Posted Migrants and Labour Market Segmentation in Finland

    NARCIS (Netherlands)

    Lillie, Nathan

    Using evidence from the shipbuilding and construction industries in Finland, this article shows how trade union responses to the introduction of migrant workers can be conditioned by product markets. Growing numbers of posted workers, or intra-European Union work migrants employed via transnational

  3. Northern Virginia wineries: understanding visitor motivations for market segmentation

    Science.gov (United States)

    Cammeral Geide; Laurie Harmon; Robert Baker

    2009-01-01

    The wine industry is a rapidly growing sector of Virginia's economy, yet little research has been done on this topic. The purpose of this study was to obtain a better understanding of northern Virginia winery visitors' motivations to help winery operators better focus their marketing efforts. This exploratory research project collected basic information about...

  4. 77 FR 30274 - Inupiat Energy Marketing, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

    Science.gov (United States)

    2012-05-22

    ... Energy Marketing, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for... Inupiat Energy Marketing, LLC's application for market-based rate authority, with an accompanying rate... protests and interventions in lieu of paper, using the FERC Online links at http://www.ferc.gov . To...

  5. 78 FR 56691 - Sapphire Power Marketing LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

    Science.gov (United States)

    2013-09-13

    ... Power Marketing LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for... Sapphire Power Marketing LLC's application for market-based rate authority, with an accompanying rate... submission of protests and interventions in lieu of paper, using the FERC Online links at http://www.ferc.gov...

  6. 75 FR 24941 - PBF Power Marketing LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

    Science.gov (United States)

    2010-05-06

    ... Marketing LLC; Supplemental Notice That Initial Market- Based Rate Filing Includes Request for Blanket... of PBF Power Marketing LLC's application for market-based rate authority, with an accompanying rate... protests and interventions in lieu of paper, using the FERC Online links at http://www.ferc.gov . To...

  7. 78 FR 28837 - Myotis Power Marketing LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

    Science.gov (United States)

    2013-05-16

    ... Marketing LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for Blanket... Marketing LLC's application for market-based rate authority, with an accompanying rate schedule, noting that... interventions in lieu of paper, using the FERC Online links at http://www.ferc.gov . To facilitate electronic...

  8. 77 FR 53197 - Raven Power Marketing LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

    Science.gov (United States)

    2012-08-31

    ... Marketing LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for Blanket... Marketing LLC's application for market-based rate authority, with an accompanying rate schedule, noting that... interventions in lieu of paper, using the FERC Online links at http://www.ferc.gov . To facilitate electronic...

  9. 78 FR 20910 - Hess Energy Marketing, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

    Science.gov (United States)

    2013-04-08

    ... Marketing, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for Blanket... Marketing, LLC's application for market-based rate authority, with an accompanying rate schedule, noting... interventions in lieu of paper, using the FERC Online links at http://www.ferc.gov . To facilitate electronic...

  10. Segmentation of the industrial market for food commodities

    DEFF Research Database (Denmark)

    Bech-Larsen, Tino

    2001-01-01

    by the appearance of changing demands and technological opportunities, which potentially can lead to differentiation possibilities. The article describes a framework for the study of industrial buying of food commodities and the results of a conjoint study based on interviews with oil purchasers in the margarine...... and mayonnaise industries in Denmark, Sweden, Germany, the United Kingdom and Switzerland. The main result of the study is that the price is an omnipotent decision criterion, when vegetable fats and mayonnaise producers buy vegetable oil, but also that product and supplier criteria can be used to segment...

  11. Has the Economic Crisis Contributed to More Segmentation in Labour Market and Welfare Outcomes?

    DEFF Research Database (Denmark)

    Leschke, Janine

    This paper analyses whether developments on the labour market and in the welfare system during the economic crisis can be seen as perpetuating the trend towards labour market segmentation or whether the crisis may actually have contributed to containing some of the divisions forged in recent...... decades. The emphasis is placed on (involuntary) part-time and temporary employment. With regard to labour market developments, the author demonstrates a further segmentation during the crisis, in particular for youth and people with low educational levels who have been disproportionately affected...... by unemployment. Due to data deficiencies, it is difficult to judge conclusively whether the crisis has contributed to more or to less segmentation in welfare coverage. In fact, there seems to be a division between countries in this regard and the deliberate opening up of unemployment schemes in several countries...

  12. Market segmentation and service: a strategy for success.

    Science.gov (United States)

    Marchack, B W

    1995-03-01

    Current trends for health care reform and increasing emphasis on managed care threaten to erode the base of patients of many practices. A constant flow of new patients is critical to the success of a dental practice. This article discusses the nature of business markets and similarities between industries and their correlation to the delivery of prosthodontic services. The purpose of this article is to offer a strategy for increasing new patient flow without the use of advertising.

  13. Understanding Market Segments and Competition in the Private Military Industry

    Science.gov (United States)

    2009-12-01

    Likert scale, and importance scale) and “open-end” (unstructured) questions ( Kotler , 2009, p.137). We applied parts of the Tailored Design Method... Kotler , 2008, p. 249). Item 2 and Items 8-10 of the questionnaire attempted to capture the market niche/s that the respondents’ reportedly... Kotler , 2009, p. 137). These questions were designed using Likert-type items to assess the participant’s level of importance or level of

  14. Compensating differentials, labor market segmentation, and wage inequality.

    Science.gov (United States)

    Daw, Jonathan; Hardie, Jessica Halliday

    2012-09-01

    Two literatures on work and the labor market draw attention to the importance of non-pecuniary job amenities. Social psychological perspectives on work suggest that workers have preferences for a range of job amenities (e.g. Halaby, 2003). The compensating differentials hypothesis predicts that workers navigate tradeoffs among different job amenities such that wage inequality overstates inequality in utility (Smith, 1979). This paper joins these perspectives by constructing a new measure of labor market success that evaluates the degree to which workers' job amenity preferences and outcomes match. This measure of subjective success is used to predict workers' job satisfaction and to test the hypothesis that some degree of labor force inequality in wages is due to preference-based tradeoffs among all job amenities. Findings demonstrate that the new measure predicts workers' job satisfaction and provides evidence for the presence of compensating differentials in the primary and intermediate, but not secondary, labor markets. Copyright © 2012 Elsevier Inc. All rights reserved.

  15. "Every jack to his trade?": power, identity and market segmentation in the homosexual movement

    Directory of Open Access Journals (Sweden)

    Isadora Lins França

    Full Text Available The present article aims at exploring the relations between the homosexual movement and the segmented consumption market directed at such public in São Paulo. Starting with the social drama analyzed in the text, which involves militant homosexuals and transvestites, the so-called actors of such segmented market, and the attending public, we intend to delineate ways to understand these relations, as well as some processes related to the constitution of the political subject of the homosexual movement in a context of both multiplication of identifying categories and destabilization of this subject.

  16. Labour market segmentation and mobility as determinants of trade union membership

    DEFF Research Database (Denmark)

    Jensen, Carsten Strøby

    2018-01-01

    This article analyses if and to what extent labour market segmentation and labour market mobility influence trade union density. Some industries and sectors have stable employment domains and employees stay to a high degree within the industry even if they change jobs. Other industries and sectors...... have more unstable employments domains and employees to a higher degree shift to employment in other industries and sectors when they move to another job. In this article, it is analysed how differences in segmentation and employee mobility out of an industry influence union density. The analysis...... of mobility....

  17. Market Segmentation in the Decision Making Process in Tourism

    Directory of Open Access Journals (Sweden)

    Alexandra VINEREAN

    2014-07-01

    Full Text Available In this paper, I examine the responses of 154 tourists in relation to their predisposition to purchase and the patterns and habits that are usually decisive in the decision making process regarding tourism services or products. For this research, I conducted a selective direct research, whose purpose was to obtain a segmentation of consumers who purchase tourism services based on specific dimensions of behavior. This research also implied studying the behavior of current and potential customers who purchase travel services depending on several variables for establishing different consumption habits. Thus, to establish a more detailed image of the tourists who participated in this direct and selective research, the analysis involved a factor analysis and a cluster analysis.

  18. What Drives Wine Expenditure in the United States? A Four-State Wine Market Segmentation and Consumer Behaviors Study

    OpenAIRE

    Deng, Xueting; Woods, Timothy

    2014-01-01

    This study explores wine expenditure driven factors for consumers in the United States by employing a four-state consumer behaviors study. A market segmentation method is applied to investigate spending patterns of 1,609 wine consumers in Pennsylvania, Ohio, Kentucky, and Tennessee. Determinants including wine consumption frequency, preference of differently priced wines, wine knowledge, past wine experience, and “local” involvement are investigated and compared for their significance in driv...

  19. Diffusion into new markets: evolving customer segments in the solar photovoltaics market

    Science.gov (United States)

    Sigrin, Ben; Pless, Jacquelyn; Drury, Easan

    2015-08-01

    The US residential solar market is growing quickly, and as solar adoption diffuses into new populations, later adopters may differ significantly from earlier ones. Using a unique household-level survey dataset including 1234 adopters and 790 non-adopters from San Diego County, California, we explore differences in attitudinal and socio-economic factors for three groups: (i) adopters and non-adopters; (ii) early and more recent adopters; (iii) consumers adopting via buying or leasing. Our results suggest that adopters overall have higher incomes, are more educated, live in larger homes, and expect to stay in their homes for longer than their non-adopting peers. They also differ in their expectations of electricity retail rate changes and the impact solar could have on their home resale value. When examining differences between early and more recent adopters, we find that recent adopters are more representative of general homeowners and more politically moderate. They are also increasingly installing solar to protect against future electricity price increases and to lower electricity costs as opposed to adopting strictly for environmental reasons. Furthermore, more recent adopters differ significantly from earlier adopters in the situations that prompted them to adopt. The findings demonstrate how solar markets are evolving, reflecting changes in the underlying drivers of consumer adoption as well as innovative solar marketing strategies.

  20. Market segment of families with children: a new stimulus for modern Czech spa industry?

    Directory of Open Access Journals (Sweden)

    Darina Jelínková

    2017-06-01

    Full Text Available The paper deals with a comprehensive range of hotel services for families with children at spa facilities of the Czech Republic, in line with current trends and requirements of this market segment. The main goal of this paper is to determine the preferences, needs and requirements of families with children in terms of amenities and services offer at spa hotels designated specifically for this target group. The secondary goal is to determine the current state of hotel services and facilities of Czech First Class hotels, which are the holders of the Baby Friendly Certificate. Subsequently, service offerings of these spa hotels are compared with the existing range of services for families with children in the selected Czech spas. In conclusion, based on the information obtained from the analyses and marketing research, a solution of the services portfolio intended for the market segment of families with children is recommended here using marketing mix as applied to tourism.

  1. Students as a marketing segment for travel agencies

    OpenAIRE

    Marciniak-Ashtiani, Justyna

    2011-01-01

    The main goal of the thesis was to find out the main decision making factors and motives, when a student, the Internet generation is the actual client that chooses the vacation. The students are classified into Generation Y based on their year of birth and the Generation Y-phenomena place the key role in this thesis. This thesis was conducted for the travel agency Matkapojat Ltd. In order to build up the theoretical framework, data about marketing, Generation Y and customer behavior was gathe...

  2. A QFD-Based Mathematical Model for New Product Development Considering the Target Market Segment

    OpenAIRE

    Chen, Liang-Hsuan; Chen, Cheng-Nien

    2014-01-01

    Responding to customer needs is important for business success. Quality function deployment provides systematic procedures for converting customer needs into technical requirements to ensure maximum customer satisfaction. The existing literature mainly focuses on the achievement of maximum customer satisfaction under a budgetary limit via mathematical models. The market goal of the new product for the target market segment is usually ignored. In this study, the proposed approach thus consider...

  3. Regional Approach to Luxury Market Segmentation: The Case Of Western Balkans

    OpenAIRE

    Melika Husic-Mehmedovic; Emir Agic

    2015-01-01

    Nature of the luxury brand requires limited market in order to maintain exclusivity. Individual countries in the Western Balkans are not lucrative per se, therefore, regional segmentation is needed in the case of luxury brands. Countries of Western Balkan, i.e. Bosnia and Herzegovina, Croatia, Serbia and Slovenia are all post-socialist, post-war countries currently going through major transitions. Â Rather small markets are yet to be established in its final form politically, economically, so...

  4. Potential of the tractor-trailer and container segments as entry markets for a proposed refrigeration technology

    Energy Technology Data Exchange (ETDEWEB)

    Smith, S.A.; Davis, L.J.; Garrett, B.A.

    1987-05-01

    The refrigerated trailer and container segments of the transportation industry are evaluated as potential entry markets for a proposed absorption refrigeration technology. To perform this analysis the existing transportation refrigeration industry is characterized; this includes a description of the current refrigeration technology, rating systems, equipment manufacturers, maintenance requirements, and sales trends. This information indicates that the current transportation refrigeration industry is composed of two major competitors, Thermo King and Carrier. In addition, it has low profit potential, some barriers to entry and low growth potential. Data are also presented that characterize the transportation refrigeration consumers, specifically, major groups, market segmentation, consumer decision process, and buying criteria. This consumer information indicates that the majority of refrigerated trailer consumers are private carriers, and that the majority of refrigerated container consumers are shipping companies. Also, these consumers are primarily interested in buying reliable equipment at a low price, and are quite satisfied with existing refrigeration equipment.

  5. Market segmentation and industry overcapacity considering input resources and environmental costs through the lens of governmental intervention.

    Science.gov (United States)

    Jiang, Zhou; Jin, Peizhen; Mishra, Nishikant; Song, Malin

    2017-09-01

    The problems with China's regional industrial overcapacity are often influenced by local governments. This study constructs a framework that includes the resource and environmental costs to analyze overcapacity using the non-radial direction distance function and the price method to measure industrial capacity utilization and market segmentation in 29 provinces in China from 2002 to 2014. The empirical analysis of the spatial panel econometric model shows that (1) the industrial capacity utilization in China's provinces has a ladder-type distribution with a gradual decrease from east to west and there is a severe overcapacity in the traditional heavy industry areas; (2) local government intervention has serious negative effects on regional industry utilization and factor market segmentation more significantly inhibits the utilization rate of regional industry than commodity market segmentation; (3) economic openness improves the utilization rate of industrial capacity while the internet penetration rate and regional environmental management investment have no significant impact; and(4) a higher degree of openness and active private economic development have a positive spatial spillover effect, while there is a significant negative spatial spillover effect from local government intervention and industrial structure sophistication. This paper includes the impact of resources and the environment in overcapacity evaluations, which should guide sustainable development in emerging economies.

  6. An Evaluation of Research Replication with Q Method and Its Utility in Market Segmentation.

    Science.gov (United States)

    Adams, R. C.

    Precipitated by questions of using Q methodology in television market segmentation and of the replicability of such research, this paper reports on both a reexamination of 1968 research by Joseph M. Foley and an attempt to replicate Foley's study. By undertaking a reanalysis of the Foley data, the question of replication in Q method is addressed.…

  7. 3C, Internet Dynamics and Retail: Towards a new market segmentation?

    NARCIS (Netherlands)

    drs. Frans van den Reep; Peter van den Heuvel

    2006-01-01

    The Internet introduces new business choices for customer interaction. In this article we introduce two claims. Firstly, we will show that the way companies shape their customer interaction, and not their sector or size, determine the market segmentation. Secondly, Internet dynamics and its effect

  8. Mezinárodní konference ENHR 09 – Prague Changing Housing Markets: Integration and Segmentation

    Czech Academy of Sciences Publication Activity Database

    Lux, Martin; Vojtková, Michaela

    2009-01-01

    Roč. 45, č. 5 (2009), s. 1141-1142 ISSN 0038-0288. [ENHR 09 Prague: Changing Housing Markets : Integration and Segmentation. Praha, 28.06.2009-01.07.2009] Institutional research plan: CEZ:AV0Z70280505 Keywords : international conference * housing * integration Subject RIV: AO - Sociology, Demography Impact factor: 0.562, year: 2009 www.enhr2009.cz

  9. Application of Micro-segmentation Algorithms to the Healthcare Market:A Case Study

    Energy Technology Data Exchange (ETDEWEB)

    Sukumar, Sreenivas R [ORNL; Aline, Frank [ORNL

    2013-01-01

    We draw inspiration from the recent success of loyalty programs and targeted personalized market campaigns of retail companies such as Kroger, Netflix, etc. to understand beneficiary behaviors in the healthcare system. Our posit is that we can emulate the financial success the companies have achieved by better understanding and predicting customer behaviors and translating such success to healthcare operations. Towards that goal, we survey current practices in market micro-segmentation research and analyze health insurance claims data using those algorithms. We present results and insights from micro-segmentation of the beneficiaries using different techniques and discuss how the interpretation can assist with matching the cost-effective insurance payment models to the beneficiary micro-segments.

  10. Profiling the high frequency wine consumer by price segmentation in the US market

    Directory of Open Access Journals (Sweden)

    Liz Thach

    2015-06-01

    Full Text Available Heavy users of consumer products are important to marketers as a profitable target segment. This is equally true in the wine industry, but with the added precaution of encouraging responsible consumption. This study examines the attributes and behaviors of 681 high frequency (heavy-user wine consumers in the US, based on a price segmentation of High, Moderate, and Low Spenders. For this study, price segmentation was defined as the price typically paid for a bottle of wine for home consumption. Significant differences were discovered based on gender, age, income, wine involvement, shopping channel, ecommerce/social media usage and other key areas. Implications for marketing managers as well as areas of future research are described.

  11. Market segmentation and the changing budget hotel industry in urban South Africa

    Directory of Open Access Journals (Sweden)

    Market segmentation and the changing budget hotel industry in urban South Africa

    2013-01-01

    Full Text Available Market segmentation is a critical driver of change in the hotel industry, resulting in the appearance of differentiated forms of hotel property developments, including budget hotels. International research on budget hotels is mainly limited to North America and Europe, with some more recent studies on emerging economies. This article examines the role of budget hotels within the wider restructuring of the South African hotel industry following the country’s re-entry into the global tourism economy after its democratic transition. Historically, the South African hotel industry became dominated by one- and two-star budget accommodation as a result of the country’s liquor legislation. With the reconfiguration of the hotel industry after 1990 to target the growing international tourism market, the role of budget hotels changed. This analysis examines the diminished role of budget hotels in South Africa’s hotel economy, the shifting nature of the budget hotel and location patterns of budget hotels from 1990 to the present. It shows that post-1990 budget hotels are mainly concentrated in large cities and secondary centres of South Africa, and that in small towns the former liquor-focused budget hotel has been replaced by other forms of accommodation.

  12. Can Next-Generation Vehicles Sustainably Survive in the Automobile Market? Evidence from Ex-Ante Market Simulation and Segmentation

    Directory of Open Access Journals (Sweden)

    Jungwoo Shin

    2018-02-01

    Full Text Available Introduced autonomous and connected vehicles equipped with emerging technologies are expected to change the automotive market. In this study, using stated preference (SP data collected from choice experiments conducted in Korea with a mixed multiple discrete-continuous extreme value model (MDCEV, we analyzed how the advent of next-generation of vehicles with advanced vehicle technologies would affect consumer vehicle choices and usage patterns. Additionally, ex-ante market simulations and market segmentation analyses were conducted to provide specific management strategies for next-generation vehicles. The results showed that consumer preference structures of conventional and alternative fuel types primarily differed depending on whether they were drivers or non-drivers. Additionally, although the introduction of electric vehicles to the automobile market is expected to negatively affect the choice probability and mileage of other vehicles, it could have a positive influence on the probability of purchasing an existing conventional vehicle if advanced vehicle technologies are available.

  13. A QFD-Based Mathematical Model for New Product Development Considering the Target Market Segment

    Directory of Open Access Journals (Sweden)

    Liang-Hsuan Chen

    2014-01-01

    Full Text Available Responding to customer needs is important for business success. Quality function deployment provides systematic procedures for converting customer needs into technical requirements to ensure maximum customer satisfaction. The existing literature mainly focuses on the achievement of maximum customer satisfaction under a budgetary limit via mathematical models. The market goal of the new product for the target market segment is usually ignored. In this study, the proposed approach thus considers the target customer satisfaction degree for the target market segment in the model by formulating the overall customer satisfaction as a function of the quality level. In addition, the proposed approach emphasizes the cost-effectiveness concept in the design stage via the achievement of the target customer satisfaction degree using the minimal total cost. A numerical example is used to demonstrate the applicability of the proposed approach and its characteristics are discussed.

  14. Optimisation of the formulation of a bubble bath by a chemometric approach market segmentation and optimisation.

    Science.gov (United States)

    Marengo, Emilio; Robotti, Elisa; Gennaro, Maria Carla; Bertetto, Mariella

    2003-03-01

    The optimisation of the formulation of a commercial bubble bath was performed by chemometric analysis of Panel Tests results. A first Panel Test was performed to choose the best essence, among four proposed to the consumers; the best essence chosen was used in the revised commercial bubble bath. Afterwards, the effect of changing the amount of four components (the amount of primary surfactant, the essence, the hydratant and the colouring agent) of the bubble bath was studied by a fractional factorial design. The segmentation of the bubble bath market was performed by a second Panel Test, in which the consumers were requested to evaluate the samples coming from the experimental design. The results were then treated by Principal Component Analysis. The market had two segments: people preferring a product with a rich formulation and people preferring a poor product. The final target, i.e. the optimisation of the formulation for each segment, was obtained by the calculation of regression models relating the subjective evaluations given by the Panel and the compositions of the samples. The regression models allowed to identify the best formulations for the two segments ofthe market.

  15. A strategy analysis of the effectiveness of mobile marketing on the buying behaviour of the lower income segments

    OpenAIRE

    2015-01-01

    M.Com. (Business Management) Mobile marketing has rapidly grown during the past years, and will continue to grow with advancements in technology, enabling mobile phones to be used for much more than simple calls and personal text messaging. This study investigates how a mobile marketing company, Mobitainment, can successfully communicate, through mobile marketing initiatives, with the lower income segments. The various characteristics of the lower income segment are understood, and the pos...

  16. Validated automatic segmentation of AMD pathology including drusen and geographic atrophy in SD-OCT images.

    Science.gov (United States)

    Chiu, Stephanie J; Izatt, Joseph A; O'Connell, Rachelle V; Winter, Katrina P; Toth, Cynthia A; Farsiu, Sina

    2012-01-05

    To automatically segment retinal spectral domain optical coherence tomography (SD-OCT) images of eyes with age-related macular degeneration (AMD) and various levels of image quality to advance the study of retinal pigment epithelium (RPE)+drusen complex (RPEDC) volume changes indicative of AMD progression. A general segmentation framework based on graph theory and dynamic programming was used to segment three retinal boundaries in SD-OCT images of eyes with drusen and geographic atrophy (GA). A validation study for eyes with nonneovascular AMD was conducted, forming subgroups based on scan quality and presence of GA. To test for accuracy, the layer thickness results from two certified graders were compared against automatic segmentation results for 220 B-scans across 20 patients. For reproducibility, automatic layer volumes were compared that were generated from 0° versus 90° scans in five volumes with drusen. The mean differences in the measured thicknesses of the total retina and RPEDC layers were 4.2 ± 2.8 and 3.2 ± 2.6 μm for automatic versus manual segmentation. When the 0° and 90° datasets were compared, the mean differences in the calculated total retina and RPEDC volumes were 0.28% ± 0.28% and 1.60% ± 1.57%, respectively. The average segmentation time per image was 1.7 seconds automatically versus 3.5 minutes manually. The automatic algorithm accurately and reproducibly segmented three retinal boundaries in images containing drusen and GA. This automatic approach can reduce time and labor costs and yield objective measurements that potentially reveal quantitative RPE changes in longitudinal clinical AMD studies. (ClinicalTrials.gov number, NCT00734487.).

  17. The Market Concept of the 21st Century: a New Approach to Consumer Segmentation

    Directory of Open Access Journals (Sweden)

    Maria Igorevna Sokolova

    2016-01-01

    Full Text Available World economic development in the 21st century keeps tendencies and contradictions of the previous century. Economic growth in a number of the countries and, as a result, growth of consumption adjoins to an aggravation of global problems of the present. It not only ecology and climatic changes that undoubtedly worth the attention of world community, but also the aggravation of social problems. Among the last the question of poverty takes the central place. Poverty is a universal problem, in solution of which take part local authorities, the international organizations, commercial and noncommercial structures. It is intolerable to ignore a catastrophic situation in fight against this problem. It is necessary to look for ways of resolving it not only by using the existing methods, but also developing new approaches. One of the most significant tendencies in the sphere of fight against poverty is the development of the commercial enterprises working in the population segment with a low income level which by means of the activity help millions of people worldwide to get out of poverty. In other words, attraction of the commercial capital by an economic justification of profitability and prospects of investments into the companies working in the population segment with a low income level can be one of the methods allowing to solve effectively a poverty problem. This approach includes this population in economic activity, makes them by full-fledged participants of the market, which benefits to the creation of potential for economic growth and is a key step to getting out of poverty.

  18. An exploration of the applicability of situational segmentation in the health care market: development of a situational taxonomy.

    Science.gov (United States)

    Gehrt, K C; Pinto, M B

    1990-01-01

    Competition in the health care market has intensified in recent years. Health care providers are increasingly adopting innovative marketing techniques to secure their positions in the marketplace. This paper examines an innovative marketing technique, situational segmentation, and assesses its applicability to the health care market. Situational segmentation has proven useful in many consumer goods markets but has received little attention in the context of health care marketing. A two-stage research process is used to develop a taxonomy of situational factors pertinent to health care choice. In stage one, focus group interviews are used to gather information which is instrumental to questionnaire development. In stage two, the responses of 151 subjects to a 51 item questionnaire are factor analyzed. The results demonstrate that situational segmentation is a viable strategy in the health care market.

  19. A Multidimensional Environmental Value Orientation Approach to Forest Recreation Area Tourism Market Segmentation

    Directory of Open Access Journals (Sweden)

    Cheng-Ping Wang

    2016-04-01

    Full Text Available This paper uses multidimensional environmental value orientations as the segmentation bases for analyzing a natural destination tourism market of the National Forest Recreation Areas in Taiwan. Cluster analyses identify two segments, Acceptance and Conditionality, within 1870 usable observations. Independent sample t test and crosstab analyses are applied to examine these segments’ forest value orientations, sociodemographic features, and service demands. The Acceptance group tends to be potential ecotourists, while still recognizing the commercial value of the natural resources. The Conditionality group may not possess a strong sense of ecotourism, given that its favored services can affect the environment. Overall, this article confirms the use of multidimensional environmental value orientation approaches can generate a comprehensive natural tourist segment comparison that benefits practical management decision making.

  20. Consumer evaluation of fish quality as basis for fish market segmentation

    DEFF Research Database (Denmark)

    Verbeke, Wim; Vermeir, Iris; Brunsø, Karen

    2007-01-01

    evaluation: personal relevance attached to fish quality and self-confidence in fish quality evaluation, which allow segmenting the market in four fish consumer segments. The segments are typified as Uninvolved, Uncertain, Self-confident and Connoisseurs, and have distinctive behavioural, attitudinal......This paper focuses on consumer evaluation of fish quality and its association with fish consumption, risk and benefit beliefs and information processing variables. Cross-sectional data were collected from a sample of 429 consumers in March 2003 in Belgium. Two dimensions shape fish quality...... and socio-demographic profiles. The Uninvolved are mainly young males, have the lowest fish consumption level, weakest belief in health benefits from eating fish, and lowest interest in both search and credence information cues. Uncertain fish consumers are mainly females, with a tendency of lower education...

  1. Temporary agency work, migration and the crisis in Greece: labour market segmentation intensified.

    Science.gov (United States)

    Maroukis, Thanos

    2016-05-01

    This article focuses on the under-researched temporary agency employment in Greece. It shows that the development of the temporary employment agency sector has gone hand in hand with the flow of undocumented and exploitable migrant labour in Greece over the past 25 years, reflecting the segmentation of the Greek labour market along ethnic lines. Using empirical research evidence on the operation of temporary employment agencies in the Greek hospitality and health care sectors, the article highlights the precarious or even illicit nature of agency employment in a context in which labour outsourcing and flexible employment are promoted by policy-makers. Last but not least, it suggests that the segmented landscape of the Greek labour market has become more complex during the economic crisis, with more and more Greeks drawn to agency-mediated precarious employment.

  2. Temporary agency work, migration and the crisis in Greece: labour market segmentation intensified

    Science.gov (United States)

    2016-01-01

    This article focuses on the under-researched temporary agency employment in Greece. It shows that the development of the temporary employment agency sector has gone hand in hand with the flow of undocumented and exploitable migrant labour in Greece over the past 25 years, reflecting the segmentation of the Greek labour market along ethnic lines. Using empirical research evidence on the operation of temporary employment agencies in the Greek hospitality and health care sectors, the article highlights the precarious or even illicit nature of agency employment in a context in which labour outsourcing and flexible employment are promoted by policy-makers. Last but not least, it suggests that the segmented landscape of the Greek labour market has become more complex during the economic crisis, with more and more Greeks drawn to agency-mediated precarious employment. PMID:27499601

  3. Market Segmentation, Customers, and Value Propositions Analysis for Polymer Clay Art Business Start-Up

    Directory of Open Access Journals (Sweden)

    Desman Hidayat

    2016-05-01

    Full Text Available Polymer clay art is one of the creative businesses that are recently starting to get a lot of attentions. To prepare a startup business in this field, analysis from a lot of aspects is needed. The purpose of this article was to explain the approach of the polymer clay art business startup from the market segmentation, customer, and value proposition side of the business. The method was applied by analyzing those steps in details. The analysis started from brainstorming to choose the market matching to business, the customer side, value proposition, and between both aspects. The result of the analysis shows the business focus of the polymer clay art business, where the value propositions are focusing on unique decorations, and several types of customer segments.

  4. Consumer's Attitude Segmentation for Effective Market Communication: A Case Study of Soft Drinks

    Directory of Open Access Journals (Sweden)

    Abiodun, Abolaji Joachim

    2011-05-01

    Full Text Available The fate of any product is ultimately determined by consumers’ attitude to it. This study based on primary data attempts to stratify the demand side of the market on the basis of the intensity of consumers’ feelings for a brand and it’s variant. Our hypothesis results indicate that consumers’ attitude to the parent brand is not related to its variants. The study recommends the need to set different communication objectives for each brand’s market segment with varying intensity of advertising and promotional appeals

  5. Emulation of Equal Open Access and Competition Creation in the Wireline Telecommunications Local and Last Mile Market Segments

    Science.gov (United States)

    Van Epps, Daniel L.

    2013-01-01

    Expanded telecommunications was deemed a serious need for end users. The "Local Market" and "Last Mile" market segments have largely consolidated into "natural utilities". Competition and access problems occur if new providers enter the local market and desire competitive access and service to end users. Local and…

  6. Market segmentation for multiple option healthcare delivery systems--an application of cluster analysis.

    Science.gov (United States)

    Jarboe, G R; Gates, R H; McDaniel, C D

    1990-01-01

    Healthcare providers of multiple option plans may be confronted with special market segmentation problems. This study demonstrates how cluster analysis may be used for discovering distinct patterns of preference for multiple option plans. The availability of metric, as opposed to categorical or ordinal, data provides the ability to use sophisticated analysis techniques which may be superior to frequency distributions and cross-tabulations in revealing preference patterns.

  7. Conjoint Analysis of Choice Attributes and Market Segmentation of Rural Tourists In Korea

    OpenAIRE

    Yun, Hee-Jeong

    2009-01-01

    This study aims to analyze the attributes considered in choosing rural sites for tourism purposes by city dwellers and the market segmentation of rural tourism from a rural tourism demand perspective. For this purpose, this study investigates the attributes of rural areas considered in the selection of rural tourism destinations by urban dwellers using a conjoint model as a stated preference model. Based on literature reviews, two questionnaire surveys are conducted. The first questionnaire s...

  8. STEM Employment in the New Economy: A Labor Market Segmentation Approach

    Science.gov (United States)

    Torres-Olave, Blanca M.

    2013-01-01

    The present study examined the extent to which the U.S. STEM labor market is stratified in terms of quality of employment. Through a series of cluster analyses and Chi-square tests on data drawn from the 2008 Survey of Income Program Participation (SIPP), the study found evidence of segmentation in the highly-skilled STEM and non-STEM samples,…

  9. Urban tourist complexes as Multi-product companies: Market segmentation and product differentiation in Amsterdam

    OpenAIRE

    Romao, J.; Neuts, B.; Nijkamp, P.; Leeuwen, E.S. van

    2012-01-01

    The tourism sector is evolving into an advanced industrial sector. Modern tourism presupposes an attractive portfolio of tourist services for a varied set of visitors. Meanwhile, tourism destinations have turned into multifaceted tourist complexes comprising a broad package of amenities that satisfy the needs of a heterogeneous group of clients. Such tourist complexes may be regarded as export-oriented multi-product companies, characterized by spatial and functional market segmentation and by...

  10. Psychometrics Of Hotel Service Quality: Comparative Factor Structures Of Alternative Market Segments

    OpenAIRE

    Mark I. Alpert; Rajagopal Raghunathan

    2011-01-01

    When different market segments are encountered, can the same instrument be used to understand and predict the determinants of customer perceptions of service quality, satisfaction and retention? This paper analyzes a national sample of over 18,000 U.S. customer surveys regarding hotel experiences in a range of properties from budget to near-luxury accommodations. Its purpose is to examine the dimensionality of customer satisfaction for business vs. pleasure travelers, and male vs. female gues...

  11. The convenience food market in Great Britain: convenience food lifestyle (CFL) segments.

    Science.gov (United States)

    Buckley, Marie; Cowan, Cathal; McCarthy, Mary

    2007-11-01

    Convenience foods enable the consumer to save time and effort in food activities, related to shopping, meal preparation and cooking, consumption and post-meal activities. The objective of this paper is to report on the attitudes and reported behaviour of food consumers in Great Britain based on a review of their convenience food lifestyle (CFLs). The paper also reports the development and application of a segmentation technique that can supply information on consumer attitudes towards convenience foods. The convenience food market in Great Britain is examined and the key drivers of growth in this market are highlighted. A survey was applied to a nationally representative sample of 1000 consumers (defined as the persons primarily responsible for food shopping and cooking in the household) in Great Britain in 2002. Segmentation analysis, based on the identification of 20 convenience lifestyle factors, identified four CFL segments of consumers: the 'food connoisseurs' (26%), the 'home meal preparers' (25%), the 'kitchen evaders' (16%) and the 'convenience-seeking grazers' (33%). In particular, the 'kitchen evaders' and the 'convenience-seeking grazers' are identified as convenience-seeking segments. Implications for food producers, in particular, convenience food manufacturers are discussed. The study provides an understanding of the lifestyles of food consumers in Great Britain, and provides food manufacturers with an insight into what motivates individuals to purchase convenience foods.

  12. Market segmentation in tourism: An application of the Schwartz's value theory

    Directory of Open Access Journals (Sweden)

    Veljković Saša

    2015-01-01

    Full Text Available Tourism is one of the fastest growing economic sectors. As nowdays tourism market is characterized by rapid changes and strong competition, the struggle for tourists represents everyday issue which tourist entities face with. In the past few decades, tourism demand has significantly been changed. From the unified and mass, it has become highly informed, personalized, with different individual requirements and preferences. Market segmentation occurs as an inevitable process in delivering appropriate value to tourists. To achieve better business outcomes, tourism businesses are looking for ways to make their offer suitable for tourists needs. The aim of this paper is to show if there is an impact of the value system on the consumer decision-making in choosing travel arrangements. The survey was conducted on a sample of 168 respondents, who were primarily selected from the population of students of the University of Belgrade. In order to answer the research questions, Schwartz's system of values model was used. Thus defined value system was used as the basis for segmentation of the tourist market. The survey showed that based on such segmentation, tourist can be divided into four clusters: 'individualists', 'modest traditionalists', 'hedonists' and 'social adventurers'.

  13. The Effect of Fear Appeal HIV-AIDS Social Marketing on Behaviour: Evaluating the Importance of Market Segmentation

    Directory of Open Access Journals (Sweden)

    Marlize TERBLANCHE-SMIT

    2010-11-01

    Full Text Available The increase in various social problems has caused practitioners to review fear appeals in order to influence behaviour. The Aids pandemic is a major concern and some advertising campaigns do not seem to be producing the expected results. This study used structural equation modelling to investigate whether the use of fear increases the likelihood of adopting appropriate behaviour pertaining to HIV/Aids prevention. Fear, attitude towards the advertisements, severity, susceptibility and efficacy were examined to ascertain the influence of fear appeals on a specific market segment. The findings of this paper indicate a relationship among susceptibility, fear, attitude and behavioural intent.

  14. Relationship marketing and disadvantaged health care segments: using internal marketing to improve the vocational rehabilitation process.

    Science.gov (United States)

    Peltier, James W; Scovotti, Carol

    2004-01-01

    The purpose of vocational rehabilitation (VR) is to provide disabled individuals with the training and support services needed to assimilate into the workforce. This study incorporates concepts developed in the relationship marketing and internal marketing literature to determine the factors that influence overall satisfaction of vocational training services. Results underscore the importance of social and structural bonds that develop among the multiple stakeholders involved in the VR process. Satisfaction is also influenced by the design and equipment used in the facilities and the efficiency of initiating VR services. A highly reliable instrument to measure VR participant satisfaction is presented.

  15. From institutional segmentation to market fragmentation: Institutional transformation and the shifting stratification order in urban China.

    Science.gov (United States)

    Zhao, Wei; Zhou, Xueguang

    2017-03-01

    Focusing on the changing roles of organizations, this study develops an institutional framework to examine the shifting stratification order since the mid-1990s in urban China. We argue that, after the mid-1990s, the Chinese state led a dual process of institutional transformation. On the one hand, the state dismantled the socialist redistributive system and broke down institutional segmentation based on organizational ownership and bureaucratic rank. On the other hand, the state developed different markets with various paces and strategies, resulting in fragmented market environments. In this context, reformed organizations interacted with heterogeneous market conditions to exert different impacts on multiple dimensions of social inequality. We draw empirical evidence from two national survey data collected in 1994 and 2003 during a critical period. Our findings show that the foundation of the stratification order has shifted from institutional segmentation to market fragmentation in urban China. This study calls for substantive institutional analysis to better understand the intricate landscape of social inequality in transitional economies. Copyright © 2016 Elsevier Inc. All rights reserved.

  16. Segmenting wine markets with diverse price functions: Evidence from California red and white wines sold in British Columbia

    Directory of Open Access Journals (Sweden)

    Richard Carew

    2017-06-01

    Full Text Available Previous hedonic price studies on wine market segments, exploring diverse price functions, are constrained by pre-determined price breakpoints, the total number of segments, or both. Using British Columbia Liquor Distribution Branch (BCLDB retail price data of California red and white wines, this study adopts an endogenous approach to explore the total number of market segments and identify breakpoints in price dispersion simultaneously. Results show that red and white California wines are grouped into two (breaking at Can$14 per bottle and three (breaking at Can$16 and $30 per bottle price segments, respectively. Also, implicit prices of wine attributes such as grape variety and geographic origin differ for red and white wines across market segments.

  17. THE EFFECT OF REVENUE AND MARKET SEGMENTATION LEVEL TOWARDS VENTURE CAPITAL INVESTMENT IN MOBILE APPLICATION BUSINESS

    Directory of Open Access Journals (Sweden)

    Dennis Adrian

    2014-05-01

    Full Text Available The development of mobile applications has mushroomed in local and foreign industries. This provides a tremendous opportunity for developers. For technopreneur developer, the capital to run the business is one of the biggest problems despite the fact that they may have great competence in the field. The fact that the business has big potential market in Indonesia has invited investors from local and overseas to invest as venture capital. However, due to the lack of knowledge on building collaboration with the investors and on understanding the market and investor needs in a long term, the developer finds difficulties to grow its business and to compete with bigger competitors. The research intends to seek the influence in selecting the level of revenue and market segmentation to support the investment decisions in the business of mobile applications, so that the mobile application developer is able to monetize their business to attract investors to invest in the venture capital.

  18. Preventive maintenance. 'Problem recognition style' can be used to segment the market and promote healthier lifestyles.

    Science.gov (United States)

    Jayanti, R K

    1997-01-01

    Problem recognition styles--desired state types (DSTs) and actual state types (ASTs)--have an effect on preventive health care decision making. Segmenting the market along these lines can help marketers position products and services to educate and attract people who will not see a doctor unless there is something wrong with them. Both groups expect the same benefits from preventive health care actions, but ASTs fail to act on those expectations. Therefore, marketing strategy touting the benefits of preventive health care might be futile. Educational promotional campaigns aimed at both DSTs and ASTs also are wasteful because DSTs already possess much health knowledge, lead wellness-oriented lifestyles, and practice preventive health behaviors.

  19. The photovoltaic energy market after 2000. Market survey and segmentation of and stimulation tools for the grid-connected photovoltaic energy market in the Netherlands after the year 2000

    International Nuclear Information System (INIS)

    Koot, E.J.; Middelkoop, D.J.

    2000-01-01

    As a preparation to a new photovoltaic covenant for the period 2001-2007 the Photovoltaic (PV) Steering Group ordered Ekomation to map the market potential (in Megawatt) for grid-connected PV systems of the most important market segments in the Netherlands. Two workshops were organized in which the most important parties (both supply-side and demand-side of the market) were involved in the discussion on the desired market strategy up to the year 2007, the most important market segments and the tools, required for market development. Results of the quantitative and qualitative market survey and the workshops are presented and discussed in this report. 20 refs

  20. Validity of segmental bioelectrical impedance analysis for estimating fat-free mass in children including overweight individuals.

    Science.gov (United States)

    Ohta, Megumi; Midorikawa, Taishi; Hikihara, Yuki; Masuo, Yoshihisa; Sakamoto, Shizuo; Torii, Suguru; Kawakami, Yasuo; Fukunaga, Tetsuo; Kanehisa, Hiroaki

    2017-02-01

    This study examined the validity of segmental bioelectrical impedance (BI) analysis for predicting the fat-free masses (FFMs) of whole-body and body segments in children including overweight individuals. The FFM and impedance (Z) values of arms, trunk, legs, and whole body were determined using a dual-energy X-ray absorptiometry and segmental BI analyses, respectively, in 149 boys and girls aged 6 to 12 years, who were divided into model-development (n = 74), cross-validation (n = 35), and overweight (n = 40) groups. Simple regression analysis was applied to (length) 2 /Z (BI index) for each of the whole-body and 3 segments to develop the prediction equations of the measured FFM of the related body part. In the model-development group, the BI index of each of the 3 segments and whole body was significantly correlated to the measured FFM (R 2 = 0.867-0.932, standard error of estimation = 0.18-1.44 kg (5.9%-8.7%)). There was no significant difference between the measured and predicted FFM values without systematic error. The application of each equation derived in the model-development group to the cross-validation and overweight groups did not produce significant differences between the measured and predicted FFM values and systematic errors, with an exception that the arm FFM in the overweight group was overestimated. Segmental bioelectrical impedance analysis is useful for predicting the FFM of each of whole-body and body segments in children including overweight individuals, although the application for estimating arm FFM in overweight individuals requires a certain modification.

  1. General Equilibrium in a Segmented Market Economy with Convex Transaction Cost: Existence, Efficiency, Commodity and Fiat Money

    OpenAIRE

    Starr, Ross M.

    2002-01-01

    This study derives the monetary structure of transactions, the use of commodity or fiat money, endogenously from transaction costs in a segmented market general equilibrium model. Market segmentation means there are separate budget constraints for each transaction: budgets balance in each transaction separately. Transaction costs imply differing bid and ask (selling and buying) prices. The most liquid instruments are those with the lowest proportionate bid/ask spread in equilibrium. Exist...

  2. Using data mining to segment healthcare markets from patients' preference perspectives.

    Science.gov (United States)

    Liu, Sandra S; Chen, Jie

    2009-01-01

    This paper aims to provide an example of how to use data mining techniques to identify patient segments regarding preferences for healthcare attributes and their demographic characteristics. Data were derived from a number of individuals who received in-patient care at a health network in 2006. Data mining and conventional hierarchical clustering with average linkage and Pearson correlation procedures are employed and compared to show how each procedure best determines segmentation variables. Data mining tools identified three differentiable segments by means of cluster analysis. These three clusters have significantly different demographic profiles. The study reveals, when compared with traditional statistical methods, that data mining provides an efficient and effective tool for market segmentation. When there are numerous cluster variables involved, researchers and practitioners need to incorporate factor analysis for reducing variables to clearly and meaningfully understand clusters. Interests and applications in data mining are increasing in many businesses. However, this technology is seldom applied to healthcare customer experience management. The paper shows that efficient and effective application of data mining methods can aid the understanding of patient healthcare preferences.

  3. Seismic fragility formulations for segmented buried pipeline systems including the impact of differential ground subsidence

    Energy Technology Data Exchange (ETDEWEB)

    Pineda Porras, Omar Andrey [Los Alamos National Laboratory; Ordaz, Mario [UNAM, MEXICO CITY

    2009-01-01

    Though Differential Ground Subsidence (DGS) impacts the seismic response of segmented buried pipelines augmenting their vulnerability, fragility formulations to estimate repair rates under such condition are not available in the literature. Physical models to estimate pipeline seismic damage considering other cases of permanent ground subsidence (e.g. faulting, tectonic uplift, liquefaction, and landslides) have been extensively reported, not being the case of DGS. The refinement of the study of two important phenomena in Mexico City - the 1985 Michoacan earthquake scenario and the sinking of the city due to ground subsidence - has contributed to the analysis of the interrelation of pipeline damage, ground motion intensity, and DGS; from the analysis of the 48-inch pipeline network of the Mexico City's Water System, fragility formulations for segmented buried pipeline systems for two DGS levels are proposed. The novel parameter PGV{sup 2}/PGA, being PGV peak ground velocity and PGA peak ground acceleration, has been used as seismic parameter in these formulations, since it has shown better correlation to pipeline damage than PGV alone according to previous studies. By comparing the proposed fragilities, it is concluded that a change in the DGS level (from Low-Medium to High) could increase the pipeline repair rates (number of repairs per kilometer) by factors ranging from 1.3 to 2.0; being the higher the seismic intensity the lower the factor.

  4. THE IMPACT OF RISK OF POVERTY ON SEGMENTS OF THE MARKET IN ROMANIA

    Directory of Open Access Journals (Sweden)

    Cornelia Marcela Danu

    2014-07-01

    Full Text Available In the present work I presented the risk of poverty in Romania considering the economic and social determination. I highlighted that poverty in Romania, is a mix of economic, educational, cultural etc. factors and reinforced by the lack of family or social support. Among the most significant correlative causes of poverty are: lack of money-unemployment, low salaries, lack of money, lack of food-hunger, deprivation, misery, lack of culture, lack of housing, disease, decay, addictions, political causes, individual causes, etc. I analyzed the dynamics of the decision-making behavior of the population of Romania both as a whole and as segments of the market, in terms of age, sex, residence environment, etc. in the market acts, regarding the purchase and consumption decision. The approach and treatment of the poverty must be understand regarding to the systemic economic-social-psychologically interaction. The impact of risk of poverty on the segments of the market is reflected in the production of goods and services; increasing of this type of risk lead to diminishing and modifying the request and further lead to diminishing supply, business failure, etc.

  5. The Ukrainian Dental Market: Characteristics of Demand for Services in the Segment of Dental Implantation

    Directory of Open Access Journals (Sweden)

    Slipchenko Tetiana O.

    2017-05-01

    Full Text Available The article is aimed at analyzing the market for dental services in Ukraine in the implantology segment, studying the demand factors for these services and developing a system of measures to manage the demand for dental implantation services. It has been proven that the market for dental services according to a complex of its attributes is more in line with the type of market of monopolistic competition. One of the promising ways of developing the dental market is to transform producers of dental services into the vertically integrated holdings. As one of the specific features of the dental services market is allocated the asymmetry of information, which leads to a conflict between the medical and economic interests of dentists. The price and non-price factors of demand for dental implantation services were determined, the prime cost structure of a dental service was analyzed. The characteristic attributes of a medical service have been defined as consistently defined actions or a complex of actions by medical personnel aimed at prevention, diagnosis, treatment, and rehabilitation, which have a self-contained complete meaning and a certain price.

  6. The energy market research of 1991. Method of segmenting households into ''life style groups''

    International Nuclear Information System (INIS)

    Ljones, A.; Doorman, G.

    1992-09-01

    The report discusses a method of classifying households into life style groups based on the individuals' needs, wishes and attitudes. Seven such groups have been defined based on nation-wide research among 1022 households in 1991. These groups are described with respect to a number of factors of attitude, housing conditions, socio-economic characteristics, use of media etc. This way of segmenting the households may give the power companies a better understanding of what kind of ''products'' and services their customers would like to have and how to market them efficiently. 5 refs., 3 figs., 5 tabs

  7. 75 FR 61747 - Union Leader Corporation; Supplemental Notice That Initial Market-Based Rate Filing Includes...

    Science.gov (United States)

    2010-10-06

    ... of Union Leader Corporation's application for market-based rate authority, with an accompanying rate... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER10-2780-000] Union Leader Corporation; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for Blanket Section...

  8. 77 FR 42722 - Berry Petroleum Company; Supplemental Notice That Initial Market-Based Rate Filing Includes...

    Science.gov (United States)

    2012-07-20

    ... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER12-2233-000] Berry Petroleum Company; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for Blanket... Petroleum Company's application for market-based rate authority, with an accompanying rate schedule, noting...

  9. GLOBAL TO DOMESTIC PRICE TRANSMISSION BETWEEN THE SEGMENTED CEREALS MARKETS: A STUDY OF AFGHAN RICE MARKETS

    Directory of Open Access Journals (Sweden)

    Najibullah Hassanzoy

    2015-10-01

    Full Text Available This paper examines cointegration and the difference in the extent of price transmission, and speed of adjustment between global and domestic prices of high and low quality rice. Unit root tests, cointegration tests and error correction models are employed in the analysis. While there are no comparable studies in the literature, the findings of this study indicate that the dynamics of price transmission may be different between high and low quality rice markets. That is, the extent of price transmission appears to be larger for the global prices of low quality rice whereas the speed of adjustment to the long-run equilibrium may be faster for domestic prices of high quality rice. Moreover, a shock in the global prices of low quality rice may have a long-lasting effect on domestic prices of low quality rice as compared to their high quality counterparts affecting domestic prices of high quality rice.

  10. Segmenting and targeting American university students to promote responsible alcohol use: a case for applying social marketing principles.

    Science.gov (United States)

    Deshpande, Sameer; Rundle-Thiele, Sharyn

    2011-10-01

    The current study contributes to the social marketing literature in the American university binge-drinking context in three innovative ways. First, it profiles drinking segments by "values" and "expectancies" sought from behaviors. Second, the study compares segment values and expectancies of two competing behaviors, that is, binge drinking and participation in alternative activities. Third, the study compares the influence of a variety of factors on both behaviors in each segment. Finally, based on these findings and feedback from eight university alcohol prevention experts, appropriate strategies to promote responsible alcohol use for each segment are proposed.

  11. Apparel shopping behaviour – Part 2: Conceptual theoretical model, market segments, profiles and implications

    Directory of Open Access Journals (Sweden)

    R. Du Preez

    2003-10-01

    Full Text Available This article is based on the conceptual theoretical model developed in Part 1 of this series of articles. The objective of this research is to identify female apparel consumer market segments on the basis of differentiating lifestyles, shopping orientation, cultural consciousness, store patronage and demographics. These profiles are discussed in full and the implications thereof for retailers, marketers and researchers are highlighted. A new conceptual model is proposed and recommendations are made for further research. Opsomming Hierdie artikel word gebaseer op die konseptuele teoretiese model wat reeds in Deel 1 van hierdie artikelreeks ontwikkel is. Die doel van hierdie navorsing is om marksegmente van vroue klere-kopers te identifiseer na aanleiding van hulle lewenstyle, kooporiëntasie, kulturele bewustheid, winkelvoorkeurgedrag en demografie. Hierdie profiele word volledig beskryf en die implikasies van die verskillende profiele vir kleinhandelaars, bemarkers en navorsers word uitgelig. ’n Nuwe konseptuele model word voorgestel en aanbevelings vir verdere navorsing word gemaak.

  12. Online Marketing Including the Utilization of Social Networks for Marketing Communications of XYZ Company

    OpenAIRE

    Ohlídal, Evžen

    2016-01-01

    Cílem provedeného výzkumu v diplomové práci je analýza současných nástrojů užívaných pro online marketing, včetně pohledu na oblast sociálních sítí. Na základě teoretických poznatků práce analyzuje konkrétní způsoby užití online marketingových nástrojů firmy XYZ, jakožto výhradního distributor značky Messoa pro Českou a Slovenskou republiku. Messoa vyrábí kamerové a dohledové systémy. Následně práce navrhuje změny, které vedou k vyšší efektivitě využití online marketingu firmy. The goal of...

  13. Analysis of Millennial Moms Segmentation and Perceptual Mapping of Infant Formula Milk Market in Jakarta

    Directory of Open Access Journals (Sweden)

    Annetta Gunawan

    2016-11-01

    Full Text Available The purpose of this research was to explore factors that influenced the millennial moms in making decision to purchase infant formula productand to use these factors as a basis to determine the segmentation of millennialmoms in the formula milk industry as well as the making of perceptual in formula milk industry in Jakarta. The used method was content analysis for the exploratory study whose data were collected through in-depthinterviews, cluster analysis and cross tabulation, as well as multidimensional scaling for descriptive research which data was obtained through the questionnaire. The obtained results indicate factors that affect the millennialmoms in selecting a formula milk, are price, nutrition, word of mouth, no side effects, taste, commercials, good result, brand loyalty, the recommendation from doctors, pure ingredients, compatibility with the child’s body, random trial and error. In addition, there are four market segments of millennial moms in infant formula milk market in Jakarta. There are medical-concern moms, well-educated moms, experience-based moms and randomtrial moms. Last, the perceptual mapping of formula milk brand in Jakarta shows five groups of brand according to the dimensions of economy-class of formula milk (economic vs premium and variants of formula milk (plain vs. flavor.

  14. Tourist market segmentation by motivation to shop: A case study of Istanbul, Turkey

    Directory of Open Access Journals (Sweden)

    Egresi István

    2017-01-01

    Full Text Available Previous research has indicated that shopping could make up for a significant part of the tourist experience and could provide significant benefits to destinations by contributing to local retail revenue and by generating many jobs. In order to design better marketing strategies, destination managers must understand what attracts tourists to a destination and makes them shop while there. However, tourists represent a heterogeneous group and subgroups of individuals are motivated to visit a destination for a variety of reasons. The primary purpose of this study is to segment tourist shoppers visiting Istanbul according to their motivation to shop. Five distinctive groups of 'product-focused shoppers', 'shoppers for cultural experience', 'reluctant shoppers', 'difference seekers' and 'total shoppers' were found and compared by the geographical origin of the tourists, their socio-demographic characteristics, travel characteristics and behaviour, primary motivation for the trip, activity participation and shopping preferences and attitudes. The findings indicate that destination marketers must develop their strategies and marketing products to address the heterogeneity of motivations underlying tourist shopping.

  15. A comprehensive segmentation analysis of crude oil market based on time irreversibility

    Science.gov (United States)

    Xia, Jianan; Shang, Pengjian; Lu, Dan; Yin, Yi

    2016-05-01

    In this paper, we perform a comprehensive entropic segmentation analysis of crude oil future prices from 1983 to 2014 which used the Jensen-Shannon divergence as the statistical distance between segments, and analyze the results from original series S and series begin at 1986 (marked as S∗) to find common segments which have same boundaries. Then we apply time irreversibility analysis of each segment to divide all segments into two groups according to their asymmetry degree. Based on the temporal distribution of the common segments and high asymmetry segments, we figure out that these two types of segments appear alternately and do not overlap basically in daily group, while the common portions are also high asymmetry segments in weekly group. In addition, the temporal distribution of the common segments is fairly close to the time of crises, wars or other events, because the hit from severe events to oil price makes these common segments quite different from their adjacent segments. The common segments can be confirmed in daily group series, or weekly group series due to the large divergence between common segments and their neighbors. While the identification of high asymmetry segments is helpful to know the segments which are not affected badly by the events and can recover to steady states automatically. Finally, we rearrange the segments by merging the connected common segments or high asymmetry segments into a segment, and conjoin the connected segments which are neither common nor high asymmetric.

  16. 7 CFR 981.441 - Credit for market promotion activities, including paid advertising.

    Science.gov (United States)

    2010-01-01

    ... promotion activities, including paid advertising. (a) In order for a handler to receive credit for his/her... 7 Agriculture 8 2010-01-01 2010-01-01 false Credit for market promotion activities, including paid advertising. 981.441 Section 981.441 Agriculture Regulations of the Department of Agriculture (Continued...

  17. Labor market segmentation and relative black/white teenage birth rates.

    Science.gov (United States)

    Mccrate, E

    1990-01-01

    "Teenage mothers typically have lower educational attainment than other women. Most observers have argued that this is a major reason for their greater risk of poverty. This article takes the opposite view: that circumstances associated with poverty contribute to a greater likelihood of teenage childbearing. In particular, poor educational quality and the chances of secondary sector employment are more common for black women, regardless of their age at first birth. Hence the payoffs to education may be quite low for these women, which may be the reason for early motherhood. This argument is presented in terms of segmented labor market theory. Data to support it is presented from the [U.S.] National Longitudinal Survey of Youth. Other common explanations of teenage motherhood are critiqued." excerpt

  18. Improvement of social-economic partnership in the youth labor market segment: the institutional forms and implementation mechanism

    Directory of Open Access Journals (Sweden)

    Zheleznyak Maria, I.

    2015-01-01

    Full Text Available In the paper institutional features and forms of social-economic partnership as regulation institute of a youth segment of labor market are considered. Use of interdisciplinary approach in combination with methodology of institutionalism forms new opportunities for the solution of problems of youth employment through the directions of improvement of tools of social-economic partnership on a youth segment of labor market of the Rostov region. Classification offorms of social-economic partnership in its formal and informal aspects is considered, methods of realization of the mechanism of social- economic partnership at primary and secondary employment of youth are defined.

  19. THE COMMUNICATION MIX ADRESSED TO THE FEMININE SEGMENT. CASE STUDY ON THE ROMANIAN MARKET OF COSMETIC PRODUCTS

    Directory of Open Access Journals (Sweden)

    CLAUDIA ELENA PAICU

    2015-04-01

    Full Text Available Currently, the female segment represents a genuine power in terms of consumer behavior. We can certainly argue that the feminine segment is no longer just a market niche. We can relate to this segment as the majority. To support this idea, we consider the data provided by the National Institute of Statistics. According to these statistics, the female segment sums up 51.4% of the total population, an increase being recorded in the last 10 years, from just over 50% to more than 51%. Therefore, it is not wrong to claim that feminine segment holds the majority in terms of consumer behavior. In this context, the female consumer’s preferences and needs should be integrated into all the communication strategies of organizations. The present study aims to see to what extent, at present, an attention is paid to this segment, proposing as an example a study in an area addressed in a high percentage to the feminine segment, the market of cosmetic products.

  20. Market segmentation of health information use on the Internet in Korea.

    Science.gov (United States)

    Jo, Heui Sug; Hwang, Moon-Sun; Lee, HeyJean

    2010-10-01

    hospitals (19.3%). The people of higher education and higher income level tended to use Internet more often for health information. Metropolitan city dwellers used health information on the Internet more than people from province did. Personal health status appeared to be the most important factor to search the information about general health tips from the Internet. Healthy people (68.3%) used the Internet more than people with diseases (44.4%) who used Internet most frequently for disease specific information (62.6%). Residence area was the most important factor of online shopping for health commodities. While 31.8% of city dwellers used the Internet, only 19.0% of metropolitan or county dwellers used it for the same purpose. Determinant factors for the utilization of the Internet for hospital selection were residence area, age, and health examination. We found that each section of health information has its own clients concerning their personal interests and status of health and life style. That is why customized market segmentation is strongly recommended for their loyal customers. Depends on the information seekers' health status, it should be decided which information would be more useful for them between general health tips and specific disease. On the other hand, the area where the information seekers live can be more influential on terms of shopping for health commodities. These results will be a great help to start to understand the closer atmosphere of the ideal health information market to provide more valuable services in more various use. Copyright © 2010 Elsevier Ireland Ltd. All rights reserved.

  1. Target Group Segmentation in the Horse Buyers' Market against the Background of Equestrian Experience.

    Science.gov (United States)

    Gille, Claudia; Kayser, Maike; Spiller, Achim

    2010-01-01

    Whereas in former times horses were reserved primarily for people involved in agriculture, elite equestrians or the military, nowadays equestrian sport has become an activity for people with a wide variety of backgrounds. However, as more and more people become involved with equestrian sport today, the knowledge concerning animal husbandry in general is diminishing due to an alienation from agricultural themes in modern societies. As a consequence, this development affects both riding ability and the appraisal of horses, especially with respect to the purchase of horses. In order to analyse which factors influence purchase decisions in the horse market in conjunction with equestrian experience, 739 horse riders were surveyed on their purchase behaviour in this study. Using cluster analysis, a typology was generated that provides a differentiated picture of the preferences of the various rider groups. Three clusters were distinguished: the "amateurs", the "experienced" and the "experts". Taking personal horse riding proficiency into account, it could be concluded that especially the "amateur" group required objective criteria for the evaluation of a horse they are considering purchasing. Alongside "measureable" qualities, such as previous showing success or the level of training of the horse, also other attributes such as the simple handling of the horse should be taken into consideration. As particularly the "amateur" group in equestrian sport is increasing in numbers, it is therefore advisable when preparing a horse for sale to align oneself to the needs of this customer segment in order to ensure an effective and targeted marketing of horses.

  2. Municipal and Treasury Bond Market Segments Development at Bucharest Stock Exchange

    Directory of Open Access Journals (Sweden)

    Cornelia POP

    2012-02-01

    Full Text Available The current paper reviews the developments that took place, starting with November 2001, inside the Romanian Municipal and Treasury bond market segments at the Bucharest Stock Exchange. The development of a debt market has as a main objective to encourage the central, regional and local governments to consider bond finance as an important way for regional and local project investments; it could enhance the quality and the efficiency of financed projects and encourage long term financial planning. The relatively modest profile of the Romanian public bond sector at Bucharest Stock Exchange can be explained by the late introduction of the T-bonds (7 years after the bond sector was launched. Lacking the benchmark the T-bonds could offer, it was only natural for investors to avoid the (Municipal bond sector. The development of the domestic public bond sector is expected to continue in the years to come, mainly if through bond financing the central/regional and local authorities will support investment projects that will trigger and/or generate economic development.

  3. 78 FR 75560 - Biofuels Washington LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

    Science.gov (United States)

    2013-12-12

    ... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER14-506-000] Biofuels Washington LLC; Supplemental Notice That Initial Market- Based Rate Filing Includes Request for Blanket Section 204 Authorization This is a supplemental notice in the above-referenced proceeding, of Biofuels...

  4. 77 FR 60984 - World Digital Innovations; Supplemental Notice That Initial Market-Based Rate Filing Includes...

    Science.gov (United States)

    2012-10-05

    ... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER12-2654-001] World Digital Innovations; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for Blanket Section 204 Authorization This is a supplemental notice in the above-referenced proceeding, of World Digital...

  5. Outdoor recreation activity trends by volume segments: U.S. and Northeast market analyses, 1982-1989

    Science.gov (United States)

    Rodney B. Warnick

    1992-01-01

    The purpose of this review was to examine volume segmentation within three selected outdoor recreational activities -- swimming, hunting and downhill skiing over an eight-year period, from 1982 through 1989 at the national level and within the Northeast Region of the U.S.; and to determine if trend patterns existed within any of these activities when the market size...

  6. Target Group Segmentation in the Horse Buyers’ Market against the Background of Equestrian Experience

    Science.gov (United States)

    GILLE, Claudia; KAYSER, Maike; SPILLER, Achim

    2011-01-01

    Whereas in former times horses were reserved primarily for people involved in agriculture, elite equestrians or the military, nowadays equestrian sport has become an activity for people with a wide variety of backgrounds. However, as more and more people become involved with equestrian sport today, the knowledge concerning animal husbandry in general is diminishing due to an alienation from agricultural themes in modern societies. As a consequence, this development affects both riding ability and the appraisal of horses, especially with respect to the purchase of horses. In order to analyse which factors influence purchase decisions in the horse market in conjunction with equestrian experience, 739 horse riders were surveyed on their purchase behaviour in this study. Using cluster analysis, a typology was generated that provides a differentiated picture of the preferences of the various rider groups. Three clusters were distinguished: the “amateurs”, the “experienced” and the “experts”. Taking personal horse riding proficiency into account, it could be concluded that especially the “amateur” group required objective criteria for the evaluation of a horse they are considering purchasing. Alongside “measureable” qualities, such as previous showing success or the level of training of the horse, also other attributes such as the simple handling of the horse should be taken into consideration. As particularly the “amateur” group in equestrian sport is increasing in numbers, it is therefore advisable when preparing a horse for sale to align oneself to the needs of this customer segment in order to ensure an effective and targeted marketing of horses. PMID:24833979

  7. The Equine Business: The Spectacular Growth of a new Equine segment market in France

    OpenAIRE

    Grefe , Gwenaëlle; Pickel-Chevalier , Sylvine

    2015-01-01

    International audience; A social revolution in riding has created incredible growth in the equine-product market. This new equine economy is, in fact, characterized by the range of activities available (32 riding styles are listed by the FFE 1), by riders' needs (equipment for both riders and their horses including fences, water troughs, horse-boxes etc.), by product ranges (from entry-level to luxury goods), but also by fashion which, thanks to the profile of today's horse-riders (predominan...

  8. A Guide to the Use of Market Segmentation for the Dissemination of Educational Innovations. Final Report of a Project to Study the Effectiveness of Marketing Programming for Educational Change.

    Science.gov (United States)

    Wrausmann, Gale L.; And Others

    Markets can be defined as groups of people or organizations that have resources that could be exchanged for distinct benefits. Market segmentation is one strategy for market management and involves describing the market in terms of the subgroups that compose it so that exchanges with those subgroups can be more effectively promoted or facilitated.…

  9. Integrating social marketing into sustainable resource management at Padre Island National Seashore: an attitude-based segmentation approach.

    Science.gov (United States)

    Lai, Po-Hsin; Sorice, Michael G; Nepal, Sanjay K; Cheng, Chia-Kuen

    2009-06-01

    High demand for outdoor recreation and increasing diversity in outdoor recreation participants have imposed a great challenge on the National Park Service (NPS), which is tasked with the mission to provide open access for quality outdoor recreation and maintain the ecological integrity of the park system. In addition to management practices of education and restrictions, building a sense of natural resource stewardship among visitors may also facilitate the NPS ability to react to this challenge. The purpose of our study is to suggest a segmentation approach that is built on the social marketing framework and aimed at influencing visitor behaviors to support conservation. Attitude toward natural resource management, an indicator of natural resource stewardship, is used as the basis for segmenting park visitors. This segmentation approach is examined based on a survey of 987 visitors to the Padre Island National Seashore (PAIS) in Texas in 2003. Results of the K-means cluster analysis identify three visitor segments: Conservation-Oriented, Development-Oriented, and Status Quo visitors. This segmentation solution is verified using respondents' socio-demographic backgrounds, use patterns, experience preferences, and attitudes toward a proposed regulation. Suggestions are provided to better target the three visitor segments and facilitate a sense of natural resource stewardship among them.

  10. Strategic implication of a segmentation and positioning model for the South African gold narrow reef mining market.

    OpenAIRE

    2012-01-01

    M.Comm. Many variables exist that influence buyer behaviour in the narrow reef gold mining market. Since some variables are real but subjective in nature, such as the opinion and charisma of mine managers or influential individuals, it is difficult to quantify and analyse them. The question is ? Which variables, 8 quantifiable or not, are more dominant in shaping buyer behaviour and how should they be prioritised? What is needed is a logical segmentation model which reflects true buyer beh...

  11. Analysis of the CO2 emissions and of the other characteristics of the European market of new passenger cars. 2. Segment analysis

    International Nuclear Information System (INIS)

    Zervas, Efthimios

    2010-01-01

    This article analyzes the engine and vehicle characteristics and the CO 2 emissions of the new passenger cars for all segments of the European market. As in the first article of this work, the target is to find the real market parameters influencing exhaust CO 2 emissions. The present analysis is focused on the segment sales distribution (EU average and within each country) and also in four parameters of each segment influencing CO 2 emissions: average vehicle weight, average engine capacity, average maximum and specific power. The second part of this work concerns the CO 2 emissions of each segment on the New European Driving Cycle and its urban and extra urban parts.

  12. The Chinese Olive Oil Market Today Import Prices,Market Segments, Opportunities and Challenges%The Chinese Olive Oil Market Today Import Prioes,Market Segments, Opportunities and Challenges

    Institute of Scientific and Technical Information of China (English)

    Mateo Radnic

    2011-01-01

    @@ Ⅰ .EDIBLE OIL CONSUMPTION IN CHINA According to the data of Edible Oil Consumption in China,this market has constantly growth over the last years, doublingits size in only 8 years.For the past year 2010, the market sizereaches over 29 thousand tons.

  13. International EUREKA: Initialization Segment

    International Nuclear Information System (INIS)

    1982-02-01

    The Initialization Segment creates the starting description of the uranium market. The starting description includes the international boundaries of trade, the geologic provinces, resources, reserves, production, uranium demand forecasts, and existing market transactions. The Initialization Segment is designed to accept information of various degrees of detail, depending on what is known about each region. It must transform this information into a specific data structure required by the Market Segment of the model, filling in gaps in the information through a predetermined sequence of defaults and built in assumptions. A principal function of the Initialization Segment is to create diagnostic messages indicating any inconsistencies in data and explaining which assumptions were used to organize the data base. This permits the user to manipulate the data base until such time the user is satisfied that all the assumptions used are reasonable and that any inconsistencies are resolved in a satisfactory manner

  14. Assessing the viability of situationally driven segmentation opportunities in the health care market.

    Science.gov (United States)

    Gehrt, K C; Pinto, M B

    1993-01-01

    The impact of situational factors has typically been investigated in the context of goods marketing. Very few studies have investigated the influence of situational factors on services marketing. This study demonstrates the importance of situational influence on services marketing by delineating a consumer-based, situationally characterized competitive market structure for health care services. The competitive structure of the health care market is delineated in terms of the similarity/substitutability of the three-factor, situational characterizations of ten health care alternatives. The general marketing implications of the market-structure delineation procedure and the health care-specific implications of the findings are discussed.

  15. Strategy-aligned fuzzy approach for market segment evaluation and selection: a modular decision support system by dynamic network process (DNP)

    Science.gov (United States)

    Mohammadi Nasrabadi, Ali; Hosseinpour, Mohammad Hossein; Ebrahimnejad, Sadoullah

    2013-05-01

    In competitive markets, market segmentation is a critical point of business, and it can be used as a generic strategy. In each segment, strategies lead companies to their targets; thus, segment selection and the application of the appropriate strategies over time are very important to achieve successful business. This paper aims to model a strategy-aligned fuzzy approach to market segment evaluation and selection. A modular decision support system (DSS) is developed to select an optimum segment with its appropriate strategies. The suggested DSS has two main modules. The first one is SPACE matrix which indicates the risk of each segment. Also, it determines the long-term strategies. The second module finds the most preferred segment-strategies over time. Dynamic network process is applied to prioritize segment-strategies according to five competitive force factors. There is vagueness in pairwise comparisons, and this vagueness has been modeled using fuzzy concepts. To clarify, an example is illustrated by a case study in Iran's coffee market. The results show that success possibility of segments could be different, and choosing the best ones could help companies to be sure in developing their business. Moreover, changing the priority of strategies over time indicates the importance of long-term planning. This fact has been supported by a case study on strategic priority difference in short- and long-term consideration.

  16. A survey of critical research areas in the energy segment of restructured electric power markets

    International Nuclear Information System (INIS)

    Nanduri, Vishnu; Das, Tapas K.

    2009-01-01

    Availability of a large volume of recent literature on deregulated (a.k.a. restructured) electricity markets underscores the importance of the research needs to ensure proper design and functioning of the markets. Researchers have made significant contributions fueling the evolution of the fundamental market design changes that have taken place since the beginning of the restructuring process. Due to the vast scope, existing survey papers are focused on particular facets of deregulated electricity markets. We adopt a similar approach by focusing on the most important research areas related to the energy market. The contributions of the survey paper lie in the novel approach used in classifying the literature based on critical research areas. Some areas of research such as auction based pricing, bidding strategy formulation, market equilibria, and market power are reviewed in a different light than other existing survey papers. We conclude by providing some future research directions for the energy markets. (author)

  17. Potential of the social media as instruments of higher education marketing: a segmentation study

    NARCIS (Netherlands)

    Constantinides, Efthymios; Zinck Stagno, Marc C.

    2011-01-01

    The importance of social media as platforms of social interaction, communication and marketing is growing. Increasing numbers of businesses in various industries have already integrated or plan to integrate social media applications into their marketing programs. Higher education institutions show

  18. Joint optimization of customer segmentation and marketing policy to maximize long-term profitability

    NARCIS (Netherlands)

    J-J. Jonker (Jedid-Jah); N. Piersma (Nanda); D. Van den Poel (Dirk)

    2002-01-01

    textabstractWith the advent of one-to-one marketing media, e.g. targeted direct mail or internet marketing, the opportunities to develop targeted marketing campaigns are enhanced in such a way that it is now both organizationally and economically feasible to profitably support a substantially larger

  19. Identifying Characteristics of Airline Frequent-Fliers in Australia: Implications for Market Segmentation, Target Marketing, and Product Differentiation

    Science.gov (United States)

    1998-01-01

    Airlines can cultivate new business, enjoy repeat patronage through progressively attractive awards given directly to frequent fliers, deter emerging airlines from entering established markets, and compile the demographic profiles and travel characte...

  20. Slowing the rate of loss of mineral wetlands on human dominated landscapes - Diversification of farmers markets to include carbon (Invited)

    Science.gov (United States)

    Creed, I. F.; Badiou, P.; Lobb, D.

    2013-12-01

    Canada is the fourth-largest exporter of agriculture and agri-food products in the world (exports valued at 28B), but instability of agriculture markets can make it difficult for farmers to cope with variability, and new mechanisms are needed for farmers to achieve economic stability. Capitalizing on carbon markets will help farmers achieve environmentally sustainable economic performance. In order to have a viable carbon market, governments and industries need to know what the carbon capital is and what potential there is for growth, and farmers need financial incentives that will not only allow them to conserve existing wetlands but that will also enable them to restore wetlands while making a living. In southern Ontario, farmers' needs to maximize the return on investment on marginal lands have resulted in loss of 70-90% of wetlands, making this region one of the most threatened region in terms of wetland degradation and loss in Canada. Our project establishes the role that mineral wetlands have in the net carbon balance by contributing insight into the potential benefits to carbon management provided by wetland restoration efforts in these highly degraded landscapes. The goal was to establish the magnitude of carbon offsets that could be achieved through wetland conservation (securing existing carbon stocks) and restoration (creating new carbon stocks). The experimental design was to focus on (1) small (0.2-2.0 ha) and (2) isolated (no inflow or outflow) mineral wetlands with the greatest restoration potential that included (3) a range of restoration ages (drained (0 yr), 3 yr, 6 yr, 12 yr, 20 yr, 35 yr, intact marshes) to capture potential changes in rates of carbon sequestration with restoration age of wetland. From each wetland, wetland soil carbon pools samples were collected at four positions: centre of wetland (open-water); emergent vegetation zone; wet meadow zone where flooding often occurs (i.e., high water mark); and upland where flooding rarely

  1. Segmentation of the industrial market for food commodities: A conjoint study of purchase of vegetable oils in the mayonnaise and margarine industries

    DEFF Research Database (Denmark)

    Bech-Larsen, Tino; Skytte, Hans

    Executive summary The purpose of this working paper is to study whether current market and technological developments in the vegetable oil industry can be used as the outset for a price and/or quality based segmentation of the major industrial markets for this product. More specifically we want...... that the application of concepts from ind buying behaviour to the study of commodity buying, such as the procurement of vegetable oil, is an appropriate outset, when trying to segment the market for such commodities. The article begins with a brief discussion of why food commodity markets should be segmented......, then follows current developments in the demand and technology conditions on the market for vegetable oil. Later we discuss how concepts from industrial buying behaviour can add to the understanding of commodity buying and segmentati Following this a conjoint model of vegetable oil procurement in the vegetable...

  2. Market segmentation and willingness to pay for green electricity among urban residents in China: The case of Jiangsu Province

    International Nuclear Information System (INIS)

    Zhang, Lei; Wu, Yang

    2012-01-01

    The objective of this study is to identify market segments and estimate the residents’ willingness to pay (WTP) for green electricity (green-e) in China for the large-scale promotion of energy projects from renewable sources that do not rely solely on energy policies. Based on an analysis of non-use values of green-e as well as the application of the contingent valuation (CV) method and payment card (PC) introduction technology, the average WTP ranges from RMB 7.91 yuan/month to 10.30 yuan/month (approximately US$ 1.15–1.51/month with an exchange rate of 6.83 yuan/US$ yuan/US$) for urban residents in Jiangsu Province. The current work also explores the differences in demographic variables across varying WTP amounts and the different marginal effects of demographic variables at the same level of WTP. The findings reveal that there are significant differences in demographic variables, such as level of education, household income and location of residence, across the population segments. Moreover, the finding that some respondents with high income and higher education prefer higher WTP amounts to lower WTP amounts suggests that green-e is a luxury product, and consequently, a Veblen effect exists in certain Chinese market segments. - Highlights: ► The value of green electricity manifests itself primarily in the form of non-use value. ► The average WTP for green-e ranges from RMB 7.91 yuan/month to 10.30 yuan/month. ► The differences in demographic variables across varying WTP are significant. ► The marginal effects of demographic variables at the same WTP are different. ► Green-e is still a luxury product and Veblen effect exits in particular segment.

  3. Basic Concepts and Principles of Marketing.

    Science.gov (United States)

    Beder, Hal

    1986-01-01

    Presents an overview of marketing concepts and principles. These include (1) organizational objectives, (2) exchange, (3) value, (4) market segmentation, (5) market position, (6) consumer analysis, (7) product, (8) promotion, (9) place, and (10) price. (CH)

  4. Marketing strategy for private housing market in Thailand

    OpenAIRE

    Limcharoen, P.

    2005-01-01

    Marketing is an important part of a business strategy. A company develops a marketing strategy to match their resources and capabilities to customer's changing needs and wants, at a profit. This paper presents the marketing strategy of housing companies in the high-end market segment of Thai private housing market. The framework includes the 4Ps marketing mix and relationship marketing. The 4Ps marketing mix concerns product, price, promotion and place element of house products and services w...

  5. 77 FR 64980 - Collegiate Clean Energy, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

    Science.gov (United States)

    2012-10-24

    ... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER13-33-000] Collegiate Clean Energy, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for... Collegiate Clean Energy, LLC's application for market-based rate authority, with an accompanying rate tariff...

  6. 77 FR 53884 - North Sky River Energy, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

    Science.gov (United States)

    2012-09-04

    ... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER12-2444-000] North Sky River Energy, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for... North Sky River Energy, LLC's application for market-based rate authority, with an accompanying rate...

  7. 75 FR 10244 - TC Energy Trading, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

    Science.gov (United States)

    2010-03-05

    ... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER10-792-000] TC Energy Trading, LLC; Supplemental Notice That Initial Market- Based Rate Filing Includes Request for Blanket... proceeding of TC Energy Trading, LLC's application for market-based rate authority, with an accompanying rate...

  8. 75 FR 10245 - S.J. Energy Partners, Inc.; Supplemental Notice That Initial Market-Based Rate Filing Includes...

    Science.gov (United States)

    2010-03-05

    ... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER10-735-000] S.J. Energy Partners, Inc.; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for Blanket... proceeding of S.J. Energy Partners, Inc.'s application for market-based rate authority, with an accompanying...

  9. 78 FR 34371 - Centinela Solar Energy, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

    Science.gov (United States)

    2013-06-07

    ... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER13-1561-000] Centinela Solar Energy, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for... Centinela Solar Energy, LLC's application for market-based rate authority, with an accompanying rate...

  10. 77 FR 57082 - Prairie Rose Wind, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

    Science.gov (United States)

    2012-09-17

    ... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER12-2542-000] Prairie Rose Wind, LLC; Supplemental Notice That Initial Market- Based Rate Filing Includes Request for Blanket... Rose Wind, LLC's application for market-based rate authority, with an accompanying rate schedule...

  11. 75 FR 80486 - Sustainable Star, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request...

    Science.gov (United States)

    2010-12-22

    ... proceeding of Sustainable Star, LLC's application for market-based rate authority, with an accompanying rate... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER11-2354-000] Sustainable Star, LLC; Supplemental Notice That Initial Market- Based Rate Filing Includes Request for Blanket...

  12. 75 FR 70742 - AES Laurel Mountain, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

    Science.gov (United States)

    2010-11-18

    ... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER11-2036-000] AES Laurel Mountain, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for Blanket... proceeding of AES Laurel Mountain, LLC's application for market-based rate authority, with an accompanying...

  13. 78 FR 36768 - Battery Utility of Ohio, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

    Science.gov (United States)

    2013-06-19

    ... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER13-1667-000] Battery Utility of Ohio, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for... Battery Utility of Ohio, LLC's application for market-based rate authority, with an accompanying rate...

  14. 76 FR 77815 - Ethical Electric Benefit Co.; Supplemental Notice That Initial Market-Based Rate Filing Includes...

    Science.gov (United States)

    2011-12-14

    ... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER12-543-000] Ethical Electric Benefit Co.; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for... Ethical Electric Benefit Co.'s application for market-based rate authority, with an accompanying rate...

  15. 75 FR 27339 - Blackstone Wind Farm II, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

    Science.gov (United States)

    2010-05-14

    ... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER10-1184-000] Blackstone Wind Farm II, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for... proceeding of Blackstone Wind Farm, LLCs application for market-based rate authority, with an accompanying...

  16. 76 FR 43684 - Verde Energy USA Trading, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

    Science.gov (United States)

    2011-07-21

    ... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER11-4041-000] Verde Energy USA Trading, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for... Verde Energy USA Trading, LLC's application for market-based rate authority, with an accompanying rate...

  17. 75 FR 76727 - Evergreen Wind Power III, LLC; Supplemental Notice that Initial Market-Based Rate Filing Includes...

    Science.gov (United States)

    2010-12-09

    ... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER11-2201-000] Evergreen Wind Power III, LLC; Supplemental Notice that Initial Market-Based Rate Filing Includes Request for... proceeding of Evergreen Wind Power III, LLC's application for market-based rate authority, with an...

  18. 78 FR 26771 - Mesa Wind Power Corporation; Supplemental Notice That Initial Market-Based Rate Filing Includes...

    Science.gov (United States)

    2013-05-08

    ... Wind Power Corporation's application for market-based rate authority, with an accompanying rate... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER13-1346-000] Mesa Wind Power Corporation; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for...

  19. 77 FR 62510 - Niagara Wind Power, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

    Science.gov (United States)

    2012-10-15

    ... Wind Power, LLC's application for market-based rate authority, with an accompanying rate schedule... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER13-17-000] Niagara Wind Power, LLC; Supplemental Notice That Initial Market- Based Rate Filing Includes Request for Blanket...

  20. 75 FR 52321 - Dry Lake Wind Power II LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

    Science.gov (United States)

    2010-08-25

    ... proceeding, of Dry Lake Wind Power II LLC application for market-based rate authority, with an accompanying... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER10-1720-000] Dry Lake Wind Power II LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for Blanket...

  1. 75 FR 42745 - Hardscrabble Wind Power LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

    Science.gov (United States)

    2010-07-22

    ... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER10-1725-000] Hardscrabble Wind Power LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for Blanket... of Hardscrabble Wind Power LLC's application for market-based rate authority, with an accompanying...

  2. 75 FR 74711 - Planet Energy (USA) Corp.; Supplemental Notice That Initial Market-Based Rate Filing Includes...

    Science.gov (United States)

    2010-12-01

    ... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER11-2166-000] Planet Energy (USA) Corp.; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for Blanket... proceeding, of Planet Energy (USA) Corp.'s application for market-based rate authority, with an accompanying...

  3. 75 FR 61747 - Discount Energy Group, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

    Science.gov (United States)

    2010-10-06

    ... proceeding of Discount Energy Group, LLC's application for market-based rate authority, with an accompanying... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER10-2803-000] Discount Energy Group, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for Blanket...

  4. 76 FR 2368 - Balance Power Systems, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

    Science.gov (United States)

    2011-01-13

    ... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER11-2331-000] Balance Power Systems, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for Blanket... proceeding of Balance Power Systems, LLC's application for market-based rate authority, with an accompanying...

  5. 75 FR 37430 - Plymouth Rock Energy, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

    Science.gov (United States)

    2010-06-29

    ... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER10-1470-000] Plymouth Rock Energy, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for Blanket... of Plymouth Rock Energy, LLC.'s application for market-based rate authority, with an accompanying...

  6. 75 FR 57016 - Maple Analytics, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request...

    Science.gov (United States)

    2010-09-17

    ... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER10-2541-000] Maple Analytics, LLC; Supplemental Notice That Initial Market- Based Rate Filing Includes Request for Blanket... proceeding of Maple Analytics, LLC's application for market-based rate authority, with an accompanying rate...

  7. 75 FR 71426 - North Community Turbines, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

    Science.gov (United States)

    2010-11-23

    ... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER11-2107-000] North Community Turbines, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for... proceeding, of North Community Turbines, LLC's application for market-based rate authority, with an...

  8. 75 FR 68352 - Salmon Falls Wind Park, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

    Science.gov (United States)

    2010-11-05

    ... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER11-1893-000] Salmon Falls Wind Park, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for Blanket... proceeding of Salmon Falls Wind Park, LLC's application for market-based rate authority, with an accompanying...

  9. 76 FR 69267 - Stream Energy New Jersey, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

    Science.gov (United States)

    2011-11-08

    ... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER12-225-000] Stream Energy New Jersey, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for... Stream Energy New Jersey, LLC's application for market-based rate authority, with an accompanying rate...

  10. 77 FR 47625 - Beebe Renewable Energy, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

    Science.gov (United States)

    2012-08-09

    ... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER12-2311-000] Beebe Renewable Energy, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for... Beebe Renewable Energy, LLC's application for market-based rate authority, with an accompanying rate...

  11. 76 FR 6614 - Elk Wind Energy, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request...

    Science.gov (United States)

    2011-02-07

    ... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER11-2765-000] Elk Wind Energy, LLC; Supplemental Notice That Initial Market- Based Rate Filing Includes Request for Blanket... proceeding of Elk Wind Energy, LLC's application for market-based rate authority, with an accompanying rate...

  12. 77 FR 21555 - Flat Ridge 2 Wind Energy LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

    Science.gov (United States)

    2012-04-10

    ... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER12-1400-000] Flat Ridge 2 Wind Energy LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for Blanket... Wind Energy LLC's application for market-based rate authority, with an accompanying rate tariff, noting...

  13. 77 FR 47625 - Laurel Hill Wind Energy, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

    Science.gov (United States)

    2012-08-09

    ... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER12-2313-000] Laurel Hill Wind Energy, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request For... Laurel Hill Wind Energy, LLC's application for market-based rate authority, with an accompanying rate...

  14. 77 FR 41400 - Mehoopany Wind Energy LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

    Science.gov (United States)

    2012-07-13

    ... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER12-2200-000] Mehoopany Wind Energy LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for Blanket... Wind Energy LLC's application for market-based rate authority, with an accompanying rate tariff, noting...

  15. 75 FR 71425 - North Wind Turbines, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

    Science.gov (United States)

    2010-11-23

    ... proceeding, of North Wind Turbines, LLC's application for market-based rate authority, with an accompanying... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER11-2108-000] North Wind Turbines, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for Blanket...

  16. 75 FR 82381 - Oracle Energy Services, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

    Science.gov (United States)

    2010-12-30

    ... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER11-2436-000] Oracle Energy Services, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for Blanket... proceeding of Oracle Energy Services, LLC's application for market-based rate authority, with an accompanying...

  17. 75 FR 52528 - FC Landfill Energy, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

    Science.gov (United States)

    2010-08-26

    ... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER10-2268-000] FC Landfill Energy, LLC; Supplemental Notice That Initial Market- Based Rate Filing Includes Request for Blanket... proceeding, of FC Landfill Energy, LLC's application for market-based rate authority, with an accompanying...

  18. 77 FR 24697 - Cooper Mountain Solar 2, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

    Science.gov (United States)

    2012-04-25

    ... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER12-1566-000] Cooper Mountain Solar 2, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for... Cooper Mountain Solar 2, LLC's application for market-based rate authority, with an accompanying rate...

  19. 76 FR 44322 - Copper Mountain Solar 1, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

    Science.gov (United States)

    2011-07-25

    ... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER11-4055-000] Copper Mountain Solar 1, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for... Copper Mountain Solar 1, LLC's application for market-based rate authority, with an accompanying rate...

  20. 76 FR 79169 - Power Network New Mexico, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

    Science.gov (United States)

    2011-12-21

    ... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER12-605-000] Power Network New Mexico, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for... Power Network New Mexico, LLC's application for market-based rate authority, with an accompanying rate...

  1. 75 FR 70738 - Gulf Oil Limited Partnership; Supplemental Notice That Initial Market-Based Rate Filing Includes...

    Science.gov (United States)

    2010-11-18

    ... Limited Partnership; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for... proceeding of Gulf Oil Limited Partnership's application for market-based rate authority, with an... CFR Part 34, of future issuances of securities and assumptions of liability. Any person desiring to...

  2. 75 FR 70739 - Domtar A.W. LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for...

    Science.gov (United States)

    2010-11-18

    ... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER11-2021-000] Domtar A.W. LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for Blanket Section... of Domtar A.W. LLC's application for market-based rate authority, with an accompanying rate tariff...

  3. 75 FR 70738 - Domtar A.W. LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for...

    Science.gov (United States)

    2010-11-18

    ... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER11-2021-000] Domtar A.W. LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for Blanket Section... of Domtar A.W. LLC's application for market-based rate authority, with an accompanying rate tariff...

  4. 75 FR 359 - Google Energy LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for...

    Science.gov (United States)

    2010-01-05

    ... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER10-468-000] Google Energy LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for Blanket Section... of Google Energy LLC's application for market-based rate authority, with an accompanying rate tariff...

  5. 75 FR 18202 - Vantage Wind Energy, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

    Science.gov (United States)

    2010-04-09

    ... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER10-956-000] Vantage Wind Energy, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for Blanket... of Vantage Wind Energy, LLC's application for market-based rate authority, with an accompanying rate...

  6. Potential of the Social Media as Instruments of Higher Education Marketing: A Segmentation Study

    Science.gov (United States)

    Constantinides, Efthymios; Zinck Stagno, Marc C.

    2011-01-01

    The importance of social media as platforms of social interaction, communication and marketing is growing. Increasing numbers of businesses in various industries have already integrated or plan to integrate social media applications into their marketing programs. Higher education institutions show increased interest in the potential of social…

  7. Segmentation algorithm for non-stationary compound Poisson processes. With an application to inventory time series of market members in a financial market

    Science.gov (United States)

    Tóth, B.; Lillo, F.; Farmer, J. D.

    2010-11-01

    We introduce an algorithm for the segmentation of a class of regime switching processes. The segmentation algorithm is a non parametric statistical method able to identify the regimes (patches) of a time series. The process is composed of consecutive patches of variable length. In each patch the process is described by a stationary compound Poisson process, i.e. a Poisson process where each count is associated with a fluctuating signal. The parameters of the process are different in each patch and therefore the time series is non-stationary. Our method is a generalization of the algorithm introduced by Bernaola-Galván, et al. [Phys. Rev. Lett. 87, 168105 (2001)]. We show that the new algorithm outperforms the original one for regime switching models of compound Poisson processes. As an application we use the algorithm to segment the time series of the inventory of market members of the London Stock Exchange and we observe that our method finds almost three times more patches than the original one.

  8. Evaluating and Improving the SAMA (Segmentation Analysis and Market Assessment) Recruiting Model

    Science.gov (United States)

    2015-06-01

    53  APPENDIX B. SAMPLE VBA CONSOLIDATION CODE .............................................55  APPENDIX C. DATA...Assessment SSE Sum of Squared Errors TS Tactical Segment USAREC United States Army Recruiting Command VBA Visual Basic for Applications VIF...this research is the lack of access to SAMA calculations since it is a real- time system available exclusively to USAREC personnel. However, we

  9. Segmenting Markets in Urban Higher Education: Community- versus Campus-Centered Students.

    Science.gov (United States)

    Klein, Thomas A.; Scott, Patsy F.; Clark, Joseph L.

    2001-01-01

    Conducted enrollment analysis and a survey of current students at a large urban institution to examine the segmentation of students into "traditional" and "non-traditional." Found that local traditional students tend to be more like adult students than traditional students with a more distant permanent residence. Proposes…

  10. Segmentation Techniques for Expanding a Library Instruction Market: Evaluating and Brainstorming.

    Science.gov (United States)

    Warren, Rebecca; Hayes, Sherman; Gunter, Donna

    2001-01-01

    Describes a two-part segmentation technique applied to an instruction program for an academic library during a strategic planning process. Discusses a brainstorming technique used to create a list of existing and potential audiences, and then describes a follow-up review session that evaluated the past years' efforts. (Author/LRW)

  11. Consumer Behaviour in the Tourist Segmentation Process – a Marketing Research

    Directory of Open Access Journals (Sweden)

    Dumitrescu Luigi

    2015-04-01

    Full Text Available The study of consumer behaviour has become in recent decades increasingly important. Therefore, it is particularly important to understand what processes are acting in the black box of consumers of tourism services before taking any marketing decision. This paper presents a marketing research that aims to identify key dimensions of consumers of tourism services. The marketing research is based on online questionnaire sent by a representative sample shows a number of answers about consumers' purchasing intentions, the main influences on consumer attitudes, motives in choosing the holiday package, the main sources of information accessed in the process of choosing the tourism services, etc.

  12. 75 FR 76726 - San Luis Solar, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request...

    Science.gov (United States)

    2010-12-09

    ... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER11-2196-000] San Luis Solar, LLC; Supplemental Notice That Initial Market- Based Rate Filing Includes Request for Blanket... proceeding of San Luis [[Page 76727

  13. Segmentation and Time-of-Day Patterns in Foreign Exchange Markets

    OpenAIRE

    Angelo Ranaldo

    2007-01-01

    This paper sheds light on a puzzling pattern in foreign exchange markets: Domestic currencies appreciate (depreciate) systematically during foreign (domestic) working hours. These time-of-day patterns are statistically and economically highly significant. They pervasively persist across many years, even after accounting for calendar effects. This phenomenon is difficult to reconcile with the random walk and market efficiency hypothesis. Microstructural and behavioural explanations suggest tha...

  14. Power generation scheduling. A free market based procedure with reserve constraints included

    International Nuclear Information System (INIS)

    Huse, Einar Staale

    1998-01-01

    This thesis deals with the short-term scheduling of electric power generation in a competitive market. This involves determination of start-ups and shut-downs, and production levels of all units in all hours of the optimization period, considering unit characteristics and system restrictions. The unit characteristics and restrictions handled are minimum and maximum production levels, fuel cost function, start-up costs, minimum up time and minimum down time. The system restrictions handled are power balance (supply equals demand in all hours) and spinning reserve requirement. The thesis has two main contributions: (1) A new organization of an hourly electric power market that simultaneously sets the price of both energy and reserve power is proposed. A power exchange is used as a trading place for electricity. Its responsibility is to balance supply and demand bids and to secure enough spinning reserve. Routines for bidding and market clearing are developed. (2) A computer programme that simulates the proposed electricity market has been implemented. The program can also be used as a new method for solving the single owner generation scheduling problem. Simulations show that the performance of the program is excellent. Simulations also show that it is possible to obtain efficient schedules through the proposed electricity market. 37 refs., 20 figs., 15 tabs

  15. Power generation scheduling. A free market based procedure with reserve constraints included

    Energy Technology Data Exchange (ETDEWEB)

    Huse, Einar Staale

    1999-12-31

    This thesis deals with the short-term scheduling of electric power generation in a competitive market. This involves determination of start-ups and shut-downs, and production levels of all units in all hours of the optimization period, considering unit characteristics and system restrictions. The unit characteristics and restrictions handled are minimum and maximum production levels, fuel cost function, start-up costs, minimum up time and minimum down time. The system restrictions handled are power balance (supply equals demand in all hours) and spinning reserve requirement. The thesis has two main contributions: (1) A new organization of an hourly electric power market that simultaneously sets the price of both energy and reserve power is proposed. A power exchange is used as a trading place for electricity. Its responsibility is to balance supply and demand bids and to secure enough spinning reserve. Routines for bidding and market clearing are developed. (2) A computer programme that simulates the proposed electricity market has been implemented. The program can also be used as a new method for solving the single owner generation scheduling problem. Simulations show that the performance of the program is excellent. Simulations also show that it is possible to obtain efficient schedules through the proposed electricity market. 37 refs., 20 figs., 15 tabs.

  16. Power generation scheduling. A free market based procedure with reserve constraints included

    Energy Technology Data Exchange (ETDEWEB)

    Huse, Einar Staale

    1998-12-31

    This thesis deals with the short-term scheduling of electric power generation in a competitive market. This involves determination of start-ups and shut-downs, and production levels of all units in all hours of the optimization period, considering unit characteristics and system restrictions. The unit characteristics and restrictions handled are minimum and maximum production levels, fuel cost function, start-up costs, minimum up time and minimum down time. The system restrictions handled are power balance (supply equals demand in all hours) and spinning reserve requirement. The thesis has two main contributions: (1) A new organization of an hourly electric power market that simultaneously sets the price of both energy and reserve power is proposed. A power exchange is used as a trading place for electricity. Its responsibility is to balance supply and demand bids and to secure enough spinning reserve. Routines for bidding and market clearing are developed. (2) A computer programme that simulates the proposed electricity market has been implemented. The program can also be used as a new method for solving the single owner generation scheduling problem. Simulations show that the performance of the program is excellent. Simulations also show that it is possible to obtain efficient schedules through the proposed electricity market. 37 refs., 20 figs., 15 tabs.

  17. Futures hedging effectiveness under the segmentation of bear/bull energy markets

    International Nuclear Information System (INIS)

    Chang, Chiao-Yi; Lai, Jing-Yi; Chuang, I-Yuan

    2010-01-01

    This article undertakes eight hedging models (Regression, MD-GARCH, BEKK-GARCH, CCC-GARCH, ECM-MD, ECM-BEKK, ECM-CCC, and state space models) to investigate hedging effectiveness of different price scenarios in energy futures markets. Different models have systematically evidenced that hedging effectiveness is higher in an increasing pattern (termed 'bull markets') than in a decreasing pattern (termed 'bear markets') for crude oil and gasoline futures. That is, findings show asymmetric hedging performance between upward and downward price trends consistently from the most popular hedging models in literature. Out-of-sample examination also suggests that the ranking of hedging effectiveness of different hedging models is not parallel in different price patterns across futures contracts, implying that investors should adjust their hedging strategies accordingly. (author)

  18. Futures hedging effectiveness under the segmentation of bear/bull energy markets

    Energy Technology Data Exchange (ETDEWEB)

    Chang, Chiao-Yi [Department of Money and Banking, National Kaohsiung First University of Science and Technology, No. 2, Jhuoyue Rd., Nanzih, Kaohsiung City, 811 (China); Lai, Jing-Yi; Chuang, I-Yuan [Department of Finance, National Chung-Cheng University, No. 168, University Rd., Ming-Hsiung, Chia-Yi 62102. (China)

    2010-03-15

    This article undertakes eight hedging models (Regression, MD-GARCH, BEKK-GARCH, CCC-GARCH, ECM-MD, ECM-BEKK, ECM-CCC, and state space models) to investigate hedging effectiveness of different price scenarios in energy futures markets. Different models have systematically evidenced that hedging effectiveness is higher in an increasing pattern (termed 'bull markets') than in a decreasing pattern (termed 'bear markets') for crude oil and gasoline futures. That is, findings show asymmetric hedging performance between upward and downward price trends consistently from the most popular hedging models in literature. Out-of-sample examination also suggests that the ranking of hedging effectiveness of different hedging models is not parallel in different price patterns across futures contracts, implying that investors should adjust their hedging strategies accordingly. (author)

  19. Consumer Attitudes Toward Animal Welfare-Friendly Products and Willingness to Pay: Exploration of Mexican Market Segments.

    Science.gov (United States)

    Miranda-de la Lama, Genaro C; Estévez-Moreno, Laura X; Villarroel, Morris; Rayas-Amor, Adolfo A; María, Gustavo A; Sepúlveda, Wilmer S

    2018-04-03

    The study aim was to identify consumer segmentation based on nonhuman animal welfare (AW) attitudes and their relationship with demographic features and willingness to pay (WTP) for welfare-friendly products (WFP) in Mexico. Personal interviews were conducted with 843 Mexican consumers who stated they purchased most of the animal products in their home. Respondents were selected using a quota sampling method with age, gender, education, and origin as quota control variables. The multivariate analysis suggested there were three clusters or consumer profiles labeled "skeptical," "concerned," and "ethical," which helped explain the association between AW attitudes, some demographic variables, and WTP for WFP. This study is one of the first to address consumer profiling in Latin America, and the findings could have implications for the commercialization of WFP. Hence, customers should receive information to consider welfare innovations when deciding to purchase animal products. The growth of the WFP food market establishes an element of a far more multifaceted phenomenon of sustainable consumption and support of a new paradigm called responsible marketing in emerging markets such as Mexico.

  20. Targeting, Segmenting and Positioning the Market for College Students to Increase Customer Satisfaction and Overall Performance

    Science.gov (United States)

    Wright, Robert E.

    2008-01-01

    Numerous studies have explored the relationship between marketing efforts and firm financial performance. Studies have looked at potential lifetime value of customers, to demonstrate the value of keeping customers. Various other studies have looked at the relationship between customer satisfaction and firm performance. However, few studies have…

  1. Applying Market Segmentation Theory to Student Behavior in Selecting a School or Department

    Science.gov (United States)

    Chen, Yu-Fen; Hsiao, Chin-Hui

    2009-01-01

    Background: Because of the educational reform and decreasing birth rate in Taiwan over the past 20 years, higher technological and vocational Education (TVE) in Taiwan faces a severe student recruitment competition. Dailey (2007) indicates the need to develop marketing strategies in higher education is evident. TVE institutes are beginning to…

  2. Open Competition or Balkanized Coexistence? the Effects of Market Segments on Toronto Private Schools

    Science.gov (United States)

    Pizarro Milian, Roger; Davies, Scott

    2017-01-01

    For over 25 years, school choice advocates have argued that market competition drives educational organizations to become more differentiated and technically-oriented. However, empirical research has only partially supported this view, observing such outcomes only under certain conditions. To better understand the contingent nature of market…

  3. CONSUMER BEHAVIOR AND MARKET SEGMENTATION FOR WORKPLACE SAFETY CONSULTANTS OF SMALL BUSINESS

    Directory of Open Access Journals (Sweden)

    Tonny Kerley de Alencar Rodrigues

    2015-03-01

    Full Text Available The research aims to use marketing principles to address the proper techniques that can be usefully applied by security consultant’s work for small businesses. In turn, this research can be classified as qualitative, descriptive where were analyzed information’s contained the Work Accident Statistical Year book also can be characterized how descriptive, since it describes  the marketing activities to be used with small businesses, and is a cross-sectional study involving several cases in which data were collected in a single chronological step. The literature was developed using marketing authors and Work safety. The data were analyzed using the factors that influence consumer behavior Chisnall (1995, the model of the buying decision process described by Kotler (1967, stages of growth proposed by Churchill and Lewis (1983 business, strategic and specific definitions for small businesses described by Rodrigues (2012. It was identified that small businesses have characteristics that are centered around the owner. As a marketing strategy, personal selling can be effective.

  4. Styling and Design in Multi-Segmented Market Strategies: The Case of the Italian Knitwear Sector

    Science.gov (United States)

    Marcone, Maria Rosaria

    2013-01-01

    This study analyses Italian knitwear manufacturers that operate both in international consumer and in business markets and assesses the different forms of competition that exist between them. The purpose of the research is to analyse the different positioning of these firms within the chain of production that they belong to. The firms that deal…

  5. Consumers young and old: segmenting the target markets for direct-to-consumer prescription drug advertising.

    Science.gov (United States)

    Ball, Jennifer Gerard; Manika, Danae; Stout, Patricia

    2011-10-01

    Direct-to-consumer pharmaceutical advertising (DTCA) studies have typically focused on older adults or a general population of adults. However, college students are viable targets for DTCA and are receiving more research attention in this area. In this article, we compare college students with two adult age segments. Our findings indicate all age groups had relatively high awareness of DTCA and similar attitudes and behavioral responses to the ads. However, there were significant differences in media use and health characteristics as well as the factors predicting DTCA ad trust, attitudes, and behavioral intentions. Implications and future research suggestions are discussed.

  6. Customer segmentation model based on value generation for marketing strategies formulation

    Directory of Open Access Journals (Sweden)

    Alvaro Julio Cuadros

    2014-01-01

    Full Text Available Cuando se está decidiendo en qué segmento invertir o cómo distribuir el presupuesto de marketing, los Gerentes corren el riesgo de terminar tomando decisiones de manera general sin considerar el verdadero impacto que tiene cada cliente o segmento de clientes en las utilidades de la organización. En este artículo, se propone un modelo de segmentación de clientes que considera en primera instancia el cálculo de tres dimensiones: el valor de cliente en su ciclo de vida, el valor actual y la lealtad; para posteriormente construir los segmentos mediante mapas auto-organizados. La efectividad del modelo se probó en un Ingenio Azucarero donde se identificaron 9 segmentos de interés para la toma de decisiones de marketing.

  7. STATUS OF LEAN MANUFACTURING IMPLEMENTATION ON SECONDARY WOOD INDUSTRIES INCLUDING RESIDENTIAL, CABINET, MILLWORK, AND PANEL MARKETS

    OpenAIRE

    Adrian Pirraglia; Daniel Saloni; Herman van Dyk

    2009-01-01

    Lean Manufacturing has helped several industries to achieve operational and manufacturing excellence by increasing productivity and enhancing quality, while reducing waste and costs. However, the wood industry has been historically slow in adopting this philosophy and its many tools. In times when overseas competition has taken big portions of the traditional market share for U.S based wood industries, it has become important that companies start to take actions in order to regain competitive...

  8. Quantitative marketing research on the use of specialised financial advice by the segment of SMEs

    Directory of Open Access Journals (Sweden)

    Nicolae, C. M.

    2013-12-01

    Full Text Available The article presents the results of a survey conducted among small and medium companies in Braşov County, on the frequency of using specialized financial advisory services. It highlights the typology and content of financial advisory services used by companies in the SME sector in Romania. The study results will underpin the construction of a marketing mix for financial advisory firms who intend to adapt their offer of services according to client profile.

  9. 1985 consumer segmentation: Assessment of the market for conservation in the Northwest: Phase 2

    Energy Technology Data Exchange (ETDEWEB)

    Bailey, B.M.; Hattrup, M.P.; Nordi, R.T.; Shankle, S.A.; Ivey, D.L.

    1987-05-01

    This report presents information on consumer attitudes toward conservation, past and intended conservation behaviors, and utility-sponsored conservation program participation levels. The information was collected by means of random telephone surveys of households in Idaho, Oregon, Washington, and Western Montana. Pacific Northwest Laboratory (PNL) conducted analyses of the survey results for the Bonneville Power Administration (BPA) to obtain a better understanding of consumer attitudes and behaviors and to facilitate conservation program planning, design, and marketing.

  10. A Comparative Quantitative Analysis of Contemporary Big Data Clustering Algorithms for Market Segmentation in Hospitality Industry

    OpenAIRE

    Bose, Avishek; Munir, Arslan; Shabani, Neda

    2017-01-01

    The hospitality industry is one of the data-rich industries that receives huge Volumes of data streaming at high Velocity with considerably Variety, Veracity, and Variability. These properties make the data analysis in the hospitality industry a big data problem. Meeting the customers' expectations is a key factor in the hospitality industry to grasp the customers' loyalty. To achieve this goal, marketing professionals in this industry actively look for ways to utilize their data in the best ...

  11. Importance-Performance Analysis of Service Attributes based on Customers Segmentation with a Data Mining Approach: a Study in the Mobile Telecommunication Market in Yazd Province

    Directory of Open Access Journals (Sweden)

    Seyed Yaghoub Hosseini

    2012-12-01

    Full Text Available In customer relationship management (CRM systems, importance and performance of the attributes that define a service is very important. Importance-Performance analysis is an effective tool for prioritizing service attributes based on customer needs and expectations and also for identifying strengths and weaknesses of organization in the market. In this study with the purpose of increasing reliability and accuracy of results, customers are segmented based on their demographic characteristics and perception of service attributes performance and then individual IPA matrixes are developed for each segment. Self-Organizing Maps (SOM has been used for segmentation and a feed forward neural network has been used to estimate the importance of attributes. Research findings show that mobile subscribers in Yazd province can be categorized in three segments. Individual IPA matrixes have been provided for each of these segments. Based on these results, recommendations are offered to companies providing mobile phone services.

  12. Segmentacija trga in spremembe na področju nizkocenovnih hotelov na mestnih območjih Južnoafriške republike: Market segmentation and the changing budget hotel industry in urban South Africa:

    OpenAIRE

    Rogerson, Jayne M.

    2013-01-01

    Market segmentation is a critical driver of change in the hotel industry, resulting in the appearance of differentiated forms of hotel property developments, including budget hotels. International research on budget hotels is mainly limited to North America and Europe, with some more recent studies on emerging economies. This article examines the role of budget hotels within the wider restructuring of the South African hotel industry following the country's re-entry into the global tourism ec...

  13. Lessons learned in shaping vaccine markets in low-income countries: a review of the vaccine market segment supported by the GAVI Alliance.

    Science.gov (United States)

    Gilchrist, Shawn A N; Nanni, Angeline

    2013-12-01

    The Global Alliance for Vaccines and Immunization (GAVI) anticipated that growing demand for new vaccines could sufficiently impact the vaccines market to allow low-income countries (LICs) to self-finance new vaccines. But the time required to lower vaccine prices was underestimated and the amount that prices would decline overestimated. To better understand how prices in the LIC vaccine market can be impacted, the vaccine market was retrospectively examined. GAVI archives and the published literature on the vaccine markets in LICs were reviewed for the purpose of identifying GAVI's early assumptions for the evolution of vaccine prices, and contrasting these retrospectively with actual outcomes. The prices in Phases I and II of GAVI-supported vaccines failed to decline to a desirable level within a projected 5-year timeframe. GAVI-eligible countries were unable to sustain newly introduced vaccines without prolonged donor support. Two key lessons can be applied to future vaccine market-shaping strategies: (1) accurate demand forecasting together with committed donor funding can increase supply to the LIC vaccines market, but even greater strides can be made to increase the certainty of purchase; and (2) the expected time to lower prices took much longer than 5 years; market competition is inherently linked to the development time for new vaccines--a minimum of 5-10 or more years. Other factors that can lower vaccine prices include: large-scale production or alternate financing mechanisms that can hasten vaccine price maturation. The impacts of competition on vaccine prices in the LIC new-vaccines market occurred after almost 10 years. The time for research and development, acquisition of technological know-how and to scale production must be accounted for to more accurately predict significant declines on vaccine prices. Alternate financing mechanisms and the use of purchase agreements should also be considered for lowering prices when planning new vaccine

  14. Marketing University Outreach Programs.

    Science.gov (United States)

    Foster, Ralph S., Jr., Ed.; And Others

    A collection of 12 essays and model program descriptions addresses issues in the marketing of university extension, outreach, and distance education programs. They include: (1) "Marketing and University Outreach: Parallel Processes" (William I. Sauser, Jr. and others); (2) "Segmenting and Targeting the Organizational Market"…

  15. Sustainable Cultural Events Based on Marketing Segmentation: The Case of Faro Capital of Culture

    Directory of Open Access Journals (Sweden)

    Patricia Oom do Valle

    2010-04-01

    Full Text Available The city of Faro was designated by the Portuguese government as the 2005 National Capital of Culture. The Faro 2005 National Capital of Culture took place between May and December in several cities of the Algarve region, with most events occurring in Faro. The programme consisted of 185 different performances represented through music, cinema, theatre, ballet and plastic arts. The paper analysessegments of the population that participated in the Faro 2005 event and discusses the relation between the event’s success and the degree of satisfaction of the participants. The contribution of the paper lies in pointing to the importance of an adequate marketing approach of large-scale events, such as cultural events, in order to achieve greater audience appeal/impact, in order to ensure sustainability.

  16. 78 FR 8511 - RPA Energy, Inc.; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for...

    Science.gov (United States)

    2013-02-06

    ... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER13-826-000] RPA Energy, Inc.; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for Blanket Section 204 Authorization This is a supplemental notice in the above-referenced proceeding, of RPA Energy, Inc...

  17. 77 FR 38048 - Blue Sky East, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request...

    Science.gov (United States)

    2012-06-26

    ... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER12-2068-000] Blue Sky East, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for Blanket Section 204 Authorization This is a supplemental notice in the above-referenced proceeding of Blue Sky East...

  18. 78 FR 66353 - EAM Nelson Holdings, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

    Science.gov (United States)

    2013-11-05

    ... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER13-2349-000] EAM Nelson Holdings, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for Blanket Section 204 Authorization This is a supplemental notice in the above-referenced proceeding, of EAM Nelson...

  19. 77 FR 67811 - Porter-Walker LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for...

    Science.gov (United States)

    2012-11-14

    ... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER13-327-000] Porter-Walker LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for Blanket Section 204 Authorization This is a supplemental notice in the above-referenced proceeding of Porter-Walker...

  20. 77 FR 19010 - Zone J Tolling Co., LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

    Science.gov (United States)

    2012-03-29

    ... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER12-1301-000] Zone J Tolling Co., LLC; Supplemental Notice That Initial Market- Based Rate Filing Includes Request for Blanket Section 204 Authorization This is a supplemental notice in the above-referenced proceeding of Zone J...

  1. 45 CFR 287.130 - Can NEW Program activities include job market assessments, job creation and economic development...

    Science.gov (United States)

    2010-10-01

    ... assessments, job creation and economic development activities? 287.130 Section 287.130 Public Welfare... creation and economic development activities? (a) A Tribe may conduct job market assessments within its NEW Program. These might include the following: (1) Consultation with the Tribe's economic development staff...

  2. 77 FR 36529 - Apple Group LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for...

    Science.gov (United States)

    2012-06-19

    ... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER11-4657-001] Apple Group LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for Blanket Section 204 Authorization This is a supplemental notice in the above-referenced proceeding of Apple Group LLC...

  3. 76 FR 37110 - ORNI 39 LLC;Supplemental Notice That Initial Market-Based Rate Filing Includes Request for...

    Science.gov (United States)

    2011-06-24

    ... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER11-3808-000] ORNI 39 LLC;Supplemental Notice That Initial Market-Based Rate Filing Includes Request for Blanket Section 204 Authorization This is a supplemental notice in the above-referenced proceeding of ORNI 39 LLC's application for...

  4. 78 FR 36768 - Electron Hydro, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request...

    Science.gov (United States)

    2013-06-19

    ... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER13-1646-000] Electron Hydro, LLC; Supplemental Notice That Initial Market- Based Rate Filing Includes Request for Blanket Section 204 Authorization This is a supplemental notice in the above-referenced proceeding, of Electron...

  5. 77 FR 66975 - Black Bear SO, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request...

    Science.gov (United States)

    2012-11-08

    ... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER13-203-000] Black Bear SO, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for Blanket Section 204 Authorization This is a supplemental notice in the above-referenced proceeding of Black Bear SO...

  6. 78 FR 2984 - Silver Bear Power, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

    Science.gov (United States)

    2013-01-15

    ... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER13-733-000] Silver Bear Power, LLC; Supplemental Notice That Initial Market- Based Rate Filing Includes Request for Blanket Section 204 Authorization This is a supplemental notice in the above-referenced proceeding, of Silver Bear...

  7. 77 FR 47624 - Tall Bear Group, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request...

    Science.gov (United States)

    2012-08-09

    ... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER12-2374-000] Tall Bear Group, LLC; Supplemental Notice That Initial Market- Based Rate Filing Includes Request for Blanket Section 204 Authorization This is a supplemental notice in the above-referenced proceeding, of Tall Bear...

  8. 77 FR 36528 - K Road Modesto Solar LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

    Science.gov (United States)

    2012-06-19

    ... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER12-1995-000] K Road Modesto Solar LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for Blanket Section 204 Authorization This is a supplemental notice in the above-referenced proceeding of K Road...

  9. 78 FR 34373 - Campo Verde Solar, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

    Science.gov (United States)

    2013-06-07

    ... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER13-1541-000] Campo Verde Solar, LLC; Supplemental Notice That Initial Market- Based Rate Filing Includes Request for Blanket Section 204 Authorization This is a supplemental notice in the above-referenced proceeding of Campo Verde...

  10. 76 FR 73619 - Quantum Choctaw Power, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

    Science.gov (United States)

    2011-11-29

    ... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER12-458-000] Quantum Choctaw Power, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for Blanket Section 204 Authorization This is a supplemental notice in the above-referenced proceeding of Quantum...

  11. 77 FR 53197 - Brandon Shores LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request...

    Science.gov (United States)

    2012-08-31

    ... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER12-2510-000] Brandon Shores LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for Blanket Section 204 Authorization This is a supplemental notice in the above-referenced proceeding, of Brandon...

  12. 78 FR 34372 - TGP Energy Management, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

    Science.gov (United States)

    2013-06-07

    ... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER13-1586-000] TGP Energy Management, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for Blanket Section 204 Authorization This is a supplemental notice in the above-referenced proceeding, of TGP Energy...

  13. 77 FR 45599 - CED Rock Springs, Inc.; Supplemental Notice That Revised Market-Based Rate Tariff Filing Includes...

    Science.gov (United States)

    2012-08-01

    ... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket Nos. ER02-2546-000; ER02-2546-001] CED Rock Springs, Inc.; Supplemental Notice That Revised Market- Based Rate Tariff Filing...-referenced proceeding of CED Rock Springs, Inc.'s tariff revision filing, noting that such filing includes a...

  14. 77 FR 6109 - Mariposa Energy, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request...

    Science.gov (United States)

    2012-02-07

    ... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER12-896-000] Mariposa Energy, LLC; Supplemental Notice That Initial Market- Based Rate Filing Includes Request for Blanket Section 204 Authorization This is a supplemental notice in the above-referenced proceeding of Mariposa...

  15. 76 FR 63614 - Agua Caliente Solar, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

    Science.gov (United States)

    2011-10-13

    ... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER12-21-000] Agua Caliente Solar, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for Blanket Section 204 Authorization This is a supplemental notice in the above-referenced proceeding of Agua...

  16. 77 FR 71189 - AES Beaver Valley, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

    Science.gov (United States)

    2012-11-29

    ... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER13-442-000] AES Beaver Valley, LLC; Supplemental Notice That Initial Market- Based Rate Filing Includes Request for Blanket Section 204 Authorization This is a supplemental notice in the above-referenced proceeding, of AES Beaver...

  17. 76 FR 19351 - Stream Energy Maryland, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

    Science.gov (United States)

    2011-04-07

    ... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER11-3188-000] Stream Energy Maryland, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for Blanket Section 204 Authorization This is a supplemental notice in the above-referenced proceeding Stream Energy...

  18. 76 FR 69267 - Stream Energy Columbia, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

    Science.gov (United States)

    2011-11-08

    ... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [ Docket No. ER12-224-000] Stream Energy Columbia, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for Blanket Section 204 Authorization This is a supplemental notice in the above-referenced proceeding of Stream...

  19. 77 FR 45349 - Stream Energy New York, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

    Science.gov (United States)

    2012-07-31

    ... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER12-2301-000] Stream Energy New York, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for Blanket Section 204 Authorization This is a supplemental notice in the above-referenced proceeding, of Stream...

  20. 77 FR 28594 - Bethel Wind Energy LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

    Science.gov (United States)

    2012-05-15

    ... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER12-1739-000] Bethel Wind Energy LLC; Supplemental Notice That Initial Market- Based Rate Filing Includes Request for Blanket Section 204 Authorization This is a supplemental notice in the above-referenced proceeding of Bethel Wind...

  1. 77 FR 28593 - Rippey Wind Energy LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

    Science.gov (United States)

    2012-05-15

    ... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER12-1740-000] Rippey Wind Energy LLC; Supplemental Notice That Initial Market- Based Rate Filing Includes Request for Blanket Section 204 Authorization This is a supplemental notice in the above-referenced proceeding of Rippey Wind...

  2. 76 FR 9346 - Sun City Project LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request...

    Science.gov (United States)

    2011-02-17

    ... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER11-2857-000] Sun City Project LLC; Supplemental Notice That Initial Market- Based Rate Filing Includes Request for Blanket Section 204 Authorization This is a supplemental notice in the above-referenced proceeding of Sun City...

  3. 77 FR 42301 - W Power, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for...

    Science.gov (United States)

    2012-07-18

    ... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER12-2219-000] W Power, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for Blanket Section 204 Authorization This is a supplemental notice in the above-referenced proceeding, of W Power, LLC's application...

  4. 78 FR 29131 - Solar Star California XX, LLC; Supplemental Notice that Initial Market-Based Rate Filing Includes...

    Science.gov (United States)

    2013-05-17

    ... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER13-1442-000] Solar Star California XX, LLC; Supplemental Notice that Initial Market-Based Rate Filing Includes Request for Blanket Section 204 Authorization This is a supplemental notice in the above-referenced proceeding, of Solar Star...

  5. 77 FR 66976 - Star Energy Partners LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

    Science.gov (United States)

    2012-11-08

    ... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [ Docket No. ER13-281-000] Star Energy Partners LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for Blanket Section 204 Authorization This is a supplemental notice in the above-referenced proceeding of Star Energy...

  6. 78 FR 28834 - Salton Sea Power L.L.C.; Supplemental Notice That Initial Market-Based Rate Filing Includes...

    Science.gov (United States)

    2013-05-16

    ... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER13-1272-000] Salton Sea Power L.L.C.; Supplemental Notice That Initial Market- Based Rate Filing Includes Request for Blanket Section 204 Authorization This is a supplemental notice in the above-referenced proceeding of Salton Sea...

  7. Building a Better Applicant Pool--A Case Study of the Use of Predictive Modeling and Market Segmentation to Build and Enroll Better Pools of Students

    Science.gov (United States)

    Herridge, Bart; Heil, Robert

    2003-01-01

    Predictive modeling has been a popular topic in higher education for the last few years. This case study shows an example of an effective use of modeling combined with market segmentation to strategically divide large, unmanageable prospect and inquiry pools and convert them into applicants, and eventually, enrolled students. (Contains 6 tables.)

  8. The potential demand for bioenergy in residential heating applications (bio-heat) in the UK based on a market segment analysis

    International Nuclear Information System (INIS)

    Jablonski, S.; Pantaleo, A.; Bauen, A.; Pearson, P.; Panoutsou, C.; Slade, R.

    2008-01-01

    How large is the potential demand for bio-heat in the UK? Whilst most research has focused on the supply of biomass for energy production, an understanding of the potential demand is crucial to the uptake of heat from bioenergy. We have designed a systematic framework utilising market segmentation techniques to assess the potential demand for biomass heat in the UK. First, the heat market is divided into relevant segments, characterised in terms of their final energy consumption, technological and fuel supply options. Second, the key technical, economic and organisational factors that affect the uptake of bioenergy in each heat segment are identified, classified and then analysed to reveal which could be strong barriers, which could be surmounted easily, and for which bioenergy heat represents an improvement compared to alternatives. The defined framework is applied to the UK residential sector. We identify provisionally the most promising market segments for bioenergy heat, and their current levels of energy demand. We find that, depending on the assumptions, the present potential demand for bio-heat in the UK residential sector ranges between 3% (conservative estimate) and 31% (optimistic estimate) of the total energy consumed in the heat market. (author)

  9. Activator Gcn4 employs multiple segments of Med15/Gal11, including the KIX domain, to recruit mediator to target genes in vivo.

    Science.gov (United States)

    Jedidi, Iness; Zhang, Fan; Qiu, Hongfang; Stahl, Stephen J; Palmer, Ira; Kaufman, Joshua D; Nadaud, Philippe S; Mukherjee, Sujoy; Wingfield, Paul T; Jaroniec, Christopher P; Hinnebusch, Alan G

    2010-01-22

    Mediator is a multisubunit coactivator required for initiation by RNA polymerase II. The Mediator tail subdomain, containing Med15/Gal11, is a target of the activator Gcn4 in vivo, critical for recruitment of native Mediator or the Mediator tail subdomain present in sin4Delta cells. Although several Gal11 segments were previously shown to bind Gcn4 in vitro, the importance of these interactions for recruitment of Mediator and transcriptional activation by Gcn4 in cells was unknown. We show that interaction of Gcn4 with the Mediator tail in vitro and recruitment of this subcomplex and intact Mediator to the ARG1 promoter in vivo involve additive contributions from three different segments in the N terminus of Gal11. These include the KIX domain, which is a critical target of other activators, and a region that shares a conserved motif (B-box) with mammalian coactivator SRC-1, and we establish that B-box is a critical determinant of Mediator recruitment by Gcn4. We further demonstrate that Gcn4 binds to the Gal11 KIX domain directly and, by NMR chemical shift analysis combined with mutational studies, we identify the likely binding site for Gcn4 on the KIX surface. Gcn4 is distinctive in relying on comparable contributions from multiple segments of Gal11 for efficient recruitment of Mediator in vivo.

  10. NOKIA MOBILE PHONE MARKETING IN CHINA

    OpenAIRE

    He, Yayi

    2012-01-01

    The goal of my thesis is to analyze the Nokia mobile’s sales in the Chinese market, including product type, product competitiveness, market awareness, price difference, market segmentation, market position, and market share. This thesis provides the market research indicating the sales, competitors, Nokia’s market strategy, the environment analysis and a SWOT analysis of Chinese market. The final part of my thesis is the description of the current situation of Nokia in addition to suggestions...

  11. Helping Parents of Young Children with Disabilities Become Consumers of Early Intervention: A Marketing Approach.

    Science.gov (United States)

    Fugate, Douglas L.; Fugate, Janet M.

    1995-01-01

    This article suggests the use of marketing techniques to disseminate information products to parents of young children with disabilities. A marketing plan might include the following steps: determination of market needs, market segmentation and target marketing, marketing goals and objectives, marketing strategy, marketing mix tactics, and control…

  12. Should catastrophic risks be included in a regulated competitive health insurance market?

    Science.gov (United States)

    van de Ven, W P; Schut, F T

    1994-11-01

    In 1988 the Dutch government launched a proposal for a national health insurance based on regulated competition. The mandatory benefits package should be offered by competing insurers and should cover both non-catastrophic risks (like hospital care, physician services and drugs) and catastrophic risks (like several forms of expensive long-term care). However, there are two arguments to exclude some of the catastrophic risks from the competitive insurance market, at least during the implementation process of the reforms. Firstly, the prospects for a workable system of risk-adjusted payments to the insurers that should take away the incentives for cream skimming are, at least during the next 5 years, more favorable for the non-catastrophic risks than for the catastrophic risks. Secondly, even if a workable system of risk-adjusted payments can be developed, the problem of quality skimping may be relevant for some of the catastrophic risks, but not for non-catastrophic risks. By 'quality skimping' we mean the reduction of the quality of care to a level which is below the minimum level that is acceptable to society. After 5 years of health care reforms in the Netherlands new insights have resulted in a growing support to confine the implementation of the reforms to the non-catastrophic risks. In drawing (and redrawing) the exact boundaries between different regulatory regimes for catastrophic and non-catastrophic risks, the expected benefits of a cost-effective substitution of care have to be weighted against the potential harm caused by cream skimming and quality skimping.

  13. Economic Analysis. Volume V. Course Segments 65-79.

    Science.gov (United States)

    Sterling Inst., Washington, DC. Educational Technology Center.

    The fifth volume of the multimedia, individualized course in economic analysis produced for the United States Naval Academy covers segments 65-79 of the course. Included in the volume are discussions of monopoly markets, monopolistic competition, oligopoly markets, and the theory of factor demand and supply. Other segments of the course, the…

  14. Segmentation, advertising and prices

    NARCIS (Netherlands)

    Galeotti, Andrea; Moraga González, José

    This paper explores the implications of market segmentation on firm competitiveness. In contrast to earlier work, here market segmentation is minimal in the sense that it is based on consumer attributes that are completely unrelated to tastes. We show that when the market is comprised by two

  15. Segmentation: Identification of consumer segments

    DEFF Research Database (Denmark)

    Høg, Esben

    2005-01-01

    It is very common to categorise people, especially in the advertising business. Also traditional marketing theory has taken in consumer segments as a favorite topic. Segmentation is closely related to the broader concept of classification. From a historical point of view, classification has its...... origin in other sciences as for example biology, anthropology etc. From an economic point of view, it is called segmentation when specific scientific techniques are used to classify consumers to different characteristic groupings. What is the purpose of segmentation? For example, to be able to obtain...... a basic understanding of grouping people. Advertising agencies may use segmentation totarget advertisements, while food companies may usesegmentation to develop products to various groups of consumers. MAPP has for example investigated the positioning of fish in relation to other food products...

  16. Outdoor education in the Mid-Atlantic states: an assessment of market segmentation

    Science.gov (United States)

    Stephanie L. Young; Megan L. Hash; Roy Ramthun

    2007-01-01

    Programs that emphasize experiential learning in outdoor settings have a long history in the United States and have been offered by a wide range of organizations. This study focused on programming that included environmental education, experiential education, and outdoor education. The purpose of this study was to examine the range of services and programs that offer...

  17. Potential conflict between TRIPS and GATT concerning parallel importation of drugs and possible solution to prevent undesirable market segmentation.

    Science.gov (United States)

    Lo, Chang-Fa

    2011-01-01

    From international perspective, parallel importation, especially with respect to drugs, has to do with the exhaustion principle in Article 6 of the TRIPS Agreement and the general exception in Article XX of the GATT 1994. Issues concerning the TRIPS Agreement have been constant topics of discussion. However, parallel importation in relation to the general rules of the GATT 1994 as well as to its exceptions provided in Article XX was not seriously discussed. In the view of the paper, there is a conflict between the provisions in these two agreements. The paper explains such conflict and tries to propose a method of interpretation to resolve the conflict between GATT Article XX and TRIPS Article 6 concerning parallel importation for the purpose of reducing the possible undesirable market segmentation in pharmaceutical sector. The method suggested in the paper is a proper application of good faith principle in the Vienna Convention to interpret GATT Article XX, so that there could be some flexibility for those prohibitions of parallel importation which have positive effect on international trade.

  18. Defining the breeding goal for a sheep breed including production and functional traits using market data.

    Science.gov (United States)

    Theodoridis, A; Ragkos, A; Rose, G; Roustemis, D; Arsenos, G

    2017-11-16

    In this study, the economic values for production and functional traits of dairy sheep are estimated through the application of a profit function model using farm-level technical and economic data. The traits incorporated in the model were milk production, prolificacy, fertility, milking speed, longevity and mastitis occurrence. The economic values for these traits were derived as the approximate partial derivative of the specified profit function. A sensitivity analysis was also conducted in order to examine how potential changes in input and output prices would affect the breeding goal. The estimated economic values of the traits revealed their economic impact on the definition of the breeding goal for the specified production system. Milk production and fertility had the highest economic values (€40.30 and €20.28 per standard genetic deviation (SDa)), while, mastitis only had a low negative value of -0.57 €/SDa. Therefore, breeding for clinical mastitis will have a minor impact on farm profitability because it affects a small proportion of the flock and has low additive variance. The production traits, which include milk production, prolificacy and milking speed, contributed most to the breeding goal (70.0%), but functional traits still had a considerable share (30.0%). The results of this study highlight the importance of the knowledge of economic values of traits in the design of a breeding program. It is also suggested that the production and functional traits under consideration can be categorized as those which can be efficiently treated through genetic improvement (e.g. milk production and fertility) while others would be better dealt with through managerial interventions (e.g. mastitis occurrence). Also, sub-clinical mastitis that affects a higher proportion of flocks could have a higher contribution to breeding goals.

  19. Marketing Segmentation Analysis.

    Science.gov (United States)

    Weeks, Ann A.

    A study was conducted to differentiate by cities and towns the various demographic characteristics of students that Dutchess Community College (DCC) was receiving from its major service area, Dutchess County, in order to ascertain if DCC was receiving its expected share of students from these cities and towns. All the students enrolling at DCC…

  20. A recurrent deletion syndrome at chromosome bands 2p11.2-2p12 flanked by segmental duplications at the breakpoints and including REEP1.

    Science.gov (United States)

    Stevens, Servi J C; Blom, Eveline W; Siegelaer, Ingrid T J; Smeets, Eric E J G L

    2015-04-01

    We identified an identical and recurrent 9.4-Mbp deletion at chromosome bands 2p11.2-2p12, which occurred de novo in two unrelated patients. It is flanked at the distal and proximal breakpoints by two homologous segmental duplications consisting of low copy repeat (LCR) blocks in direct orientation, which have >99% sequence identity. Despite the fact that the deletion was almost 10 Mbp in size, the patients showed a relatively mild clinical phenotype, that is, mild-to-moderate intellectual disability, a happy disposition, speech delay and delayed motor development. Their phenotype matches with that of previously described patients. The 2p11.2-2p12 deletion includes the REEP1 gene that is associated with spastic paraplegia and phenotypic features related to this are apparent in most 2p11.2-2p12 deletion patients, but not in all. Other hemizygous genes that may contribute to the clinical phenotype include LRRTM1 and CTNNA2. We propose a recurrent but rare 2p11.2-2p12 deletion syndrome based on (1) the identical, non-random localisation of the de novo deletion breakpoints in two unrelated patients and a patient from literature, (2) the patients' phenotypic similarity and their phenotypic overlap with other 2p deletions and (3) the presence of highly identical LCR blocks flanking both breakpoints, consistent with a non-allelic homologous recombination (NAHR)-mediated rearrangement.

  1. A market based active/reactive dispatch including transformer taps and reactor and capacitor banks using Simulated Annealing

    International Nuclear Information System (INIS)

    Gomes, Mario Helder; Saraiva, Joao Tome

    2009-01-01

    This paper describes an optimization model to be used by System Operators in order to validate the economic schedules obtained by Market Operators together with the injections from Bilateral Contracts. These studies will be performed off-line in the day before operation and the developed model is based on adjustment bids submitted by generators and loads and it is used by System Operators if that is necessary to enforce technical or security constraints. This model corresponds to an enhancement of an approach described in a previous paper and it now includes discrete components as transformer taps and reactor and capacitor banks. The resulting mixed integer formulation is solved using Simulated Annealing, a well known metaheuristic specially suited for combinatorial problems. Once the Simulated Annealing converges and the values of the discrete variables are fixed, the resulting non-linear continuous problem is solved using Sequential Linear Programming to get the final solution. The developed model corresponds to an AC version, it includes constraints related with the capability diagram of synchronous generators and variables allowing the computation of the active power required to balance active losses. Finally, the paper includes a Case Study based on the IEEE 118 bus system to illustrate the results that it is possible to obtain and their interest. (author)

  2. Market Segmentation in (In)Action: Marketing and ‘Yet to Be Installed’ Role of Big and Social Media Data.

    NARCIS (Netherlands)

    J.H. Pridmore (Jason); Hämäläinen, L.E.

    2017-01-01

    textabstract(In)Aktive Marktsegmentierung: Marketing und noch zu installierende Rolle von Big- und Social-Media-Data«. Marketing has always been dependent on the input of new forms of consumer data throughout its history, relying on translations of this data into more and more effective means

  3. Market based generation: A promising market management option

    International Nuclear Information System (INIS)

    Siddiqi, R.

    1992-01-01

    It is proposed to ease the tension between demand management and supply side management at electric utilities through the introduction of a concept called market management. Market management provides a framework for developing and evaluating the attractiveness of new products and services such as dispersed generation hardware, implementation services, and complementary pricing structures. A market management strategy is the definition of market segments, creating products for those segments, evaluation of the profitability of the product-segment combinations, commitment of resources to those segments, and development of product and marketing plans for those segments. A brief analysis of backup generation is presented as an example of market management. In this example, the customer that is backed up shares some portion of the capital and maintenance costs of the backup unit through priority service rates; the utility and customers that are not backed up can obtain the use of the generating resource but pay only a portion of its costs. Backup generation programs have been found to provide utilities with the ability to meet peak load requirements more cheaply than by investing in peaking capacity. Other benefits for utilities include protection of market share, more efficient rates, and a new source of revenues. With the advances in the technology of small-scale generation, utilities can examine bundling various pricing options with market based generation to offer alternative value-added service options to customer segments with demand characteristics that make these technologies attractive. 3 figs

  4. Building stewardship with recreation users: an approach of market segmentation to meet the goal of public-lands management

    Science.gov (United States)

    Po-Hsin Lai; Chia-Kuen Cheng; David Scott

    2007-01-01

    Participation in outdoor recreation has been increasing at a rate far exceeding the population growth since the 1980s. The growing demand for outdoor recreation amenities has imposed a great challenge on resource management agencies of public lands. This study proposed a segmentation framework to identify different outdoor recreation groups based on their attitudes...

  5. The Benefit of Targeting Trending Niche Marketing Segments and Re-positioning of a Company : Choosing the winning marketing strategies for Reebok

    OpenAIRE

    Erus, Oscar

    2016-01-01

    This thesis will discuss different phases of Reebok’s development and study the underlying causes. The thesis will seek to understand which factors of strategic marketing made the company a market leader in the late 1980s and which factors caused the company to be unsuccessful in keeping the position. The company got lost in the process and failed to bounce back even though Reebok had the knowhow and financial capability to take seri-ous actions. This seemed to eventually lead to a bankrupt u...

  6. 78 FR 4143 - Energy Storage Holdings, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

    Science.gov (United States)

    2013-01-18

    ... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER13-752-000] Energy Storage... Section 204 Authorization This is a supplemental notice in the above-referenced proceeding, of Energy Storage Holdings, LLC's application for market-based rate authority, with an accompanying rate schedule...

  7. 75 FR 71427 - Domtar Paper Company, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

    Science.gov (United States)

    2010-11-23

    ... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER11-2020-000] Domtar Paper... proceeding, of Domtar Paper Company, LLC's application for market-based rate authority, with an accompanying... of protests and interventions in lieu of paper, using the FERC Online links at http://www.ferc.gov...

  8. Characterizing and reaching high-risk drinkers using audience segmentation.

    Science.gov (United States)

    Moss, Howard B; Kirby, Susan D; Donodeo, Fred

    2009-08-01

    Market or audience segmentation is widely used in social marketing efforts to help planners identify segments of a population to target for tailored program interventions. Market-based segments are typically defined by behaviors, attitudes, knowledge, opinions, or lifestyles. They are more helpful to health communication and marketing planning than epidemiologically defined groups because market-based segments are similar in respect to how they behave or might react to marketing and communication efforts. However, market segmentation has rarely been used in alcohol research. As an illustration of its utility, we employed commercial data that describes the sociodemographic characteristics of high-risk drinkers as an audience segment, including where they tend to live, lifestyles, interests, consumer behaviors, alcohol consumption behaviors, other health-related behaviors, and cultural values. Such information can be extremely valuable in targeting and planning public health campaigns, targeted mailings, prevention interventions, and research efforts. We described the results of a segmentation analysis of those individuals who self-reported to consume 5 or more drinks per drinking episode at least twice in the last 30 days. The study used the proprietary PRIZM (Claritas, Inc., San Diego, CA) audience segmentation database merged with the Center for Disease Control and Prevention's (CDC) Behavioral Risk Factor Surveillance System (BRFSS) database. The top 10 of the 66 PRIZM audience segments for this risky drinking pattern are described. For five of these segments we provided additional in-depth details about consumer behavior and the estimates of the market areas where these risky drinkers resided. The top 10 audience segments (PRIZM clusters) most likely to engage in high-risk drinking are described. The cluster with the highest concentration of binge-drinking behavior is referred to as the "Cyber Millenials." This cluster is characterized as "the nation's tech

  9. U.S. Army Custom Segmentation System

    Science.gov (United States)

    2007-06-01

    segmentation is individual or intergroup differences in response to marketing - mix variables. Presumptions about segments: •different demands in a...product or service category, •respond differently to changes in the marketing mix Criteria for segments: •The segments must exist in the environment

  10. Activator Gcn4 Employs Multiple Segments of Med15/Gal11, Including the KIX Domain, to Recruit Mediator to Target Genes in Vivo*♦

    OpenAIRE

    Jedidi, Iness; Zhang, Fan; Qiu, Hongfang; Stahl, Stephen J.; Palmer, Ira; Kaufman, Joshua D.; Nadaud, Philippe S.; Mukherjee, Sujoy; Wingfield, Paul T.; Jaroniec, Christopher P.; Hinnebusch, Alan G.

    2009-01-01

    Mediator is a multisubunit coactivator required for initiation by RNA polymerase II. The Mediator tail subdomain, containing Med15/Gal11, is a target of the activator Gcn4 in vivo, critical for recruitment of native Mediator or the Mediator tail subdomain present in sin4Δ cells. Although several Gal11 segments were previously shown to bind Gcn4 in vitro, the importance of these interactions for recruitment of Mediator and transcriptional activation by Gcn4 in cells was unknown. We show that i...

  11. The Use of Attitude Segmentation in Selecting Market Targets and Choosing a New Product Name: Application to an Automated Teller System.

    Science.gov (United States)

    Mauldin, Charles R.; And Others

    Ninety-six subjects were randomly chosen from 386 bank customers who responded to a questionnaire using subjective variables to segment or label respondents. A review of subjective segmentation studies revealed that the studies can be divided into three approaches--benefit segmentation, attitude segmentation, and life style segmentation. Choosing…

  12. Understanding banking regulatory and market framework in South Africa including the perceived strength, weaknesses, opportunities and threats

    Directory of Open Access Journals (Sweden)

    Tankiso Moloi

    2014-08-01

    Full Text Available Following the global financial crisis of 2007, the manner in which banks conduct their business became the subject of interest to authorities. In South Africa, most analysts argued that the financial system was insulated by the prudent regulatory system. This paper reviewed the banking regulation and market framework applicable in the South African context. In reviewing regulation and banking market framework, it was found that the principal legal instrument which seeks to achieve credibility, stability and economic growth, is the Banks Act, No. 94 of 1990 (the Banks Act. Considering the applicable regulation, the paper concluded that South Africa has a developed and well regulated banking system which compares favourably with regulatory environment applied by the developed countries. It was, however; cautioned that further regulation such as the recently announced ‘Twin Peaks’ approach to financial regulation could result in unintended consequences, such as driving a larger share of activity into the shadow banking sector.

  13. Segmented trapped vortex cavity

    Science.gov (United States)

    Grammel, Jr., Leonard Paul (Inventor); Pennekamp, David Lance (Inventor); Winslow, Jr., Ralph Henry (Inventor)

    2010-01-01

    An annular trapped vortex cavity assembly segment comprising includes a cavity forward wall, a cavity aft wall, and a cavity radially outer wall there between defining a cavity segment therein. A cavity opening extends between the forward and aft walls at a radially inner end of the assembly segment. Radially spaced apart pluralities of air injection first and second holes extend through the forward and aft walls respectively. The segment may include first and second expansion joint features at distal first and second ends respectively of the segment. The segment may include a forward subcomponent including the cavity forward wall attached to an aft subcomponent including the cavity aft wall. The forward and aft subcomponents include forward and aft portions of the cavity radially outer wall respectively. A ring of the segments may be circumferentially disposed about an axis to form an annular segmented vortex cavity assembly.

  14. Developing Customer Responsive Supply Chain Strategy: An Empirical Investigation of the Relationship between Market Segmentation and Supply Chain Strategy

    OpenAIRE

    Godsell, Janet

    2008-01-01

    The concept of the ‘supply chain’, rather than a set of independent functions, has been around for more than 25 years. Despite its theoretical longevity, many organisations still struggle to make the supply chain a reality. The supply chain is an integral part of business strategy and is the means by which customer demand is fulfilled. Alignment between marketing and supply chain strategy is critical to fulfilling customer demand in a cost-effective way. This is the primary obj...

  15. Marketing.

    Science.gov (United States)

    Chambers, David W

    2010-01-01

    There is not enough marketing of dentistry; but there certainly is too much selling of poor quality service that is being passed off as dentistry. The marketing concept makes the patient and the patients' needs the ultimate criteria of marketing efforts. Myths and good practices for effective marketing that will promote oral health are described under the traditional four "Ps" categories of "product" (best dental care), "place" (availability), "promotion" (advertising and other forms of making patients aware of available services and how to use them), and "price" (the total cost to patients of receiving care).

  16. Consumer preference and willingness to pay for a renewable fuel standard (RFS) policy: Focusing on ex-ante market analysis and segmentation

    International Nuclear Information System (INIS)

    Shin, Jungwoo; Hwang, Won-Sik

    2017-01-01

    Total energy consumption of oil in 2050 is expected to increase to 1.6 times its level in 2005, and greenhouse gas (GHG) emissions in the transportation sector will be second only to the electricity sector. In order to reduce GHG emissions in transportation, leading countries have started to implement renewable fuel standard (RFS) policies. Other countries such as Korea have recently started implementing RFS policies in order to comply with the proposed global GHG reduction target. However, previous research did not consider the impact of RFS policy on consumer acceptance levels. Therefore, this study analyzes consumer preferences and willingness-to-pay (WTP) for RFS. To provide detailed policy strategies, this study conducts additional analysis using market segmentation and sensitivity analysis. The results indicate that consumers generally accept the cost of implementing an RFS policy if the cost falls between KRW 101.78/liter (USD 0.33/gal) and KRW 187.26/liter (USD 0.60/gal). In addition, consumer WTP for implementing an RFS policy changes when the income exceeds KRW 5 million (USD 4229.1) in driver group, and relatively lower-income groups tend not to support RFS policies. Based on the results of this study, we can suggest proper pricing policies for each income group and a public relations strategy to improve the level of policy acceptance. - Highlights: • We analyze consumer preferences and willingness-to-pay for Korea's RFS policy. • We also conduct market segmentation and sensitivity analysis. • Korean consumers will accept the cost between KRW 101.78/liter and KRW 187.26/liter. • Preference structure for RFS policy is changed when income exceeds KRW 5 million. • Relatively lower-income groups tend not to support RFS policies.

  17. Match Your Hardwood Lumber to Current Market Needs

    Science.gov (United States)

    Robert J. Bush; Steven A. Sinclair; Philip A. Araman

    1990-01-01

    This article explains how hardwood lumber producers can best market their product. The study included four segments of the market for hardwood lumber. These segments were: furniture, cabinet, dimension and flooring, and molding/millwork manufacturers. The article explains how the study was conducted and the characteristics of companies (i.e., potential customers) that...

  18. An Empirical Study of Grape Wine Advertising Strategies Based on Market Segmentation%基于市场细分的葡萄酒广告策略实证研究

    Institute of Scientific and Technical Information of China (English)

    李甲贵

    2012-01-01

    运用完整结构的调查问卷,采用便利抽样法对西安市120名葡萄酒消费者的购买行为进行调查。结果表明,根据消费者人口学特征和行为特征可将西安市葡萄酒消费者细分为时尚型、商务型和保健型3类不同的消费群体。基于此,从广告主题、广告诉求、广告媒体等方面提出了具有针对性的葡萄酒广告策略。该研究结论有助于营销人员更好地认识西安葡萄酒市场,为制订有效的葡萄酒广告策略提供参考。%Using a high-structured questionnaire, an investigation was conducted in Xi'an by a convenience sample of 120 valid actual grape wine consumers. According to the sample's demographic and behavioral characteristics, Xi'an grape wine market was clustered into three segments: fashion-oriented consumer group, business-oriented consumer group and health-oriented consumer group. Based on the market segmentation, grape wine advertising strategies, including advertising theme, appeal and media, were analyzed separately. The research conclusion was benefi- cial to marketers to get better understanding ofXi' an grape wine market and to make grape wine advertising strategies more effectively.

  19. Creating marketing strategies for higher education institutions

    Directory of Open Access Journals (Sweden)

    Lidia Białoń

    2015-12-01

    Full Text Available The article presents a thesis that the primary premise of creating marketing strategies for higher education institution is a three-dimensional notion of marketing. The first dimension lies in the theoretical notions of the essence of marketing, including the transactional marketing (1.0, relationship marketing (2.0 and spiritual marketing (3.0. The second dimension is formed by methods of marketing research and accurate notions of marketing, while the third are channels of marketing information. Harmonizing these three dimensions is a precondition for effective marketing. Among other conditions for effective strategies there are: aligning goals of the chosen strategy with the mission of higher education institution, correct choice of targeted segments of the market and of marketing tools. The article also gives a sample classification of marketing strategies based on these criteria, with emphasis on the fact, that every higher education institution employs its own strategy.

  20. Target Marketing and Ethics Brand Advertising and Marketing Campaigns

    OpenAIRE

    Gyongyi K. Fogel; Lorinda F. Lewis

    2010-01-01

    Marketing to a targeted minority can provide a competitive advantage for an organization. However, there are ethical and legal concerns that must be carefully evaluated. Youth, children, and protected minorities, including women and the elderly, are a high target of advertising because of the increasing importance of these segments in making purchasing decisions. Recent population and demographic factors continue to impact marketing to address minority marketing issues with careful attention ...

  1. Internet marketing

    OpenAIRE

    Zelený, Martin

    2009-01-01

    In the bachelor thesis are introduced theoretical concepts of the Internet and marketing, accented the need of marketing mix along with its specifics of the internet environment. Next is interpreted which tools can be used for marketing of firms and which marketing instruments are to be deployed. Final chapter illustrates socio-demographics of Czech internet users along with media market allocation from the perspective of all media as well as in the segment of the Internet.

  2. Total cost of ownership of electric vehicles compared to conventional vehicles: A probabilistic analysis and projection across market segments

    International Nuclear Information System (INIS)

    Wu, Geng; Inderbitzin, Alessandro; Bening, Catharina

    2015-01-01

    While electric vehicles (EV) can perform better than conventional vehicles from an environmental standpoint, consumers perceive them to be more expensive due to their higher capital cost. Recent studies calculated the total cost of ownership (TCO) to evaluate the complete cost for the consumer, focusing on individual vehicle classes, powertrain technologies, or use cases. To provide a comprehensive overview, we built a probabilistic simulation model broad enough to capture most of a national market. Our findings indicate that the comparative cost efficiency of EV increases with the consumer's driving distance and is higher for small than for large vehicles. However, our sensitivity analysis shows that the exact TCO is subject to the development of vehicle and operating costs and thus uncertain. Although the TCO of electric vehicles may become close to or even lower than that of conventional vehicles by 2025, our findings add evidence to past studies showing that the TCO does not reflect how consumers make their purchase decision today. Based on these findings, we discuss policy measures that educate consumers about the TCO of different vehicle types based on their individual preferences. In addition, measures improving the charging infrastructure and further decreasing battery cost are discussed. - Highlights: • Calculates the total cost of ownership across competing vehicle technologies. • Uses Monte Carlo simulation to analyse distributions and probabilities of outcomes. • Contains a comprehensive assessment across the main vehicle classes and use cases. • Indicates that cost efficiency of technology depends on vehicle class and use case. • Derives specific policy measures to facilitate electric vehicle diffusion

  3. The Foreign Investment Risks of Chinese B Share Market

    OpenAIRE

    JIANG, MINCHANG

    2014-01-01

    The objective of this dissertation is to investigate and analyse the risks existing in Chinese B share market for foreign investment. Based on the brief history of B share market as well as background information such as characteristics of Chinese stock exchange, several areas of risks are identified as: macroeconomic risks, stock volatility and return including cross-impacts among market segmentations and different countries’ markets, financial market and currency risks, and finally the poli...

  4. Tocilizumab use in pregnancy: Analysis of a global safety database including data from clinical trials and post-marketing data.

    Science.gov (United States)

    Hoeltzenbein, Maria; Beck, Evelin; Rajwanshi, Richa; Gøtestam Skorpen, Carina; Berber, Erhan; Schaefer, Christof; Østensen, Monika

    2016-10-01

    Analyze the cumulative evidence for pregnancy outcomes after maternal exposure to tocilizumab, an anti-interleukin-6-receptor monoclonal antibody used for the treatment of rheumatoid arthritis and juvenile idiopathic arthritis. At present, published experience on tocilizumab use during pregnancy is very limited. We have analyzed all pregnancy-related reports documented in the Roche Global Safety Database until December 31, 2014 (n = 501). After exclusion of ongoing pregnancies, duplicates, and cases retrieved from the literature, 399 women were found to have been exposed to tocilizumab shortly before or during pregnancy, with pregnancy outcomes being reported in 288 pregnancies (72.2%). Of these 288 pregnancies, 180 were prospectively reported resulting in 109 live births (60.6%), 39 spontaneous abortions (21.7%), 31 elective terminations of pregnancy (17.2%), and 1 stillbirth. The rate of malformations was 4.5%. Co-medications included methotrexate in 21.1% of the prospectively ascertained cases. Compared to the general population, an increased rate of preterm birth (31.2%) was observed. Retrospectively reported pregnancies (n = 108) resulted in 55 live births (50.9%), 31 spontaneous abortions (28.7%), and 22 elective terminations (20.4%). Three infants/fetuses with congenital anomalies were reported in this group. No increased risks for adverse pregnancy outcomes were observed after paternal exposure in 13 pregnancies with known outcome. No indication for a substantially increased malformation risk was observed. Considering the limitations of global safety databases, the data do not yet prove safety, but provide information for physicians and patients to make informed decisions. This is particularly important after inadvertent exposure to tocilizumab, shortly before or during early pregnancy. Copyright © 2016 Elsevier Inc. All rights reserved.

  5. Operationalizing strategic marketing.

    Science.gov (United States)

    Chambers, S B

    1989-05-01

    The strategic marketing process, like any administrative practice, is far simpler to conceptualize than operationalize within an organization. It is for this reason that this chapter focused on providing practical techniques and strategies for implementing the strategic marketing process. First and foremost, the marketing effort needs to be marketed to the various publics of the organization. This chapter advocated the need to organize the marketing analysis into organizational, competitive, and market phases, and it provided examples of possible designs of the phases. The importance and techniques for exhausting secondary data sources and conducting efficient primary data collection methods were explained and illustrated. Strategies for determining marketing opportunities and threats, as well as segmenting markets, were detailed. The chapter provided techniques for developing marketing strategies, including considering the five patterns of coverage available; determining competitor's position and the marketing mix; examining the stage of the product life cycle; and employing a consumer decision model. The importance of developing explicit objectives, goals, and detailed action plans was emphasized. Finally, helpful hints for operationalizing the communication variable and evaluating marketing programs were provided.

  6. Experience with mechanical segmentation of reactor internals

    International Nuclear Information System (INIS)

    Carlson, R.; Hedin, G.

    2003-01-01

    Operating experience from BWE:s world-wide has shown that many plants experience initial cracking of the reactor internals after approximately 20 to 25 years of service life. This ''mid-life crisis'', considering a plant design life of 40 years, is now being addressed by many utilities. Successful resolution of these issues should give many more years of trouble-free operation. Replacement of reactor internals could be, in many cases, the most favourable option to achieve this. The proactive strategy of many utilities to replace internals in a planned way is a market-driven effort to minimize the overall costs for power generation, including time spent for handling contingencies and unplanned outages. Based on technical analyses, knowledge about component market prices and in-house costs, a cost-effective, optimized strategy for inspection, mitigation and replacements can be implemented. Also decommissioning of nuclear plants has become a reality for many utilities as numerous plants worldwide are closed due to age and/or other reasons. These facts address a need for safe, fast and cost-effective methods for segmentation of internals. Westinghouse has over the last years developed methods for segmentation of internals and has also carried out successful segmentation projects. Our experience from the segmentation business for Nordic BWR:s is that the most important parameters to consider when choosing a method and equipment for a segmentation project are: - Safety, - Cost-effectiveness, - Cleanliness, - Reliability. (orig.)

  7. Possibilities of segmentation variables in relation with advertising

    OpenAIRE

    Erbanová, Nela

    2011-01-01

    The aim of this thesis is to capture significant segmentation variables that shape marketing communication with an emphasis on advertising. The theoretical part deals with the concepts of market segmentation, segmentation variables, marketing communication, advertising and research. The practical part is focused on the realization of the actual research using a questionnaire survey and the evaluation of questions from Market Media Lifestyle. Only traditional descriptive segmentation variables...

  8. Doktor Kot, Doktor Sla - book doctors, plant doctors and the segmentation of the medical market place in Meghalaya, northeast India.

    Science.gov (United States)

    Albert, Sandra; Porter, John; Green, Judith

    2017-10-16

    Despite decades of research on India's plural health care market, the practices of many local health traditions outside the allopathic and codified traditions are under-studied. Drawing on interview and observational data, this paper explores the space in which indigenous traditional Khasi healers in Meghalaya state, northeast India, practice. Khasi indigenous healers describe themselves as doktor sla, plant doctors, to distinguish themselves from doktor kot, or book doctors. This distinction operates as a rhetorical resource, utilised to carve a distinct sphere of expertise in relation to the allopathic sector, and to mark claims for the specifically local appropriateness of traditional practices within a shifting market of state-sponsored provision. Khasi healers are a heterogeneous group who treat a wide variety of conditions, including physical ailments which have no obvious correlates in biomedical systems, and musculoskeletal disorders, with which they have recognised expertise. In addition to claiming these discrete strengths, healers also present themselves as accommodating deficiencies in biomedicine, including inherent generic weaknesses of allopathic care as well as specific local gaps in rural health care provision. Thus, the expertise niches of traditional healers have evolved through their interactions with, and the needs of, the community, but also through managing a shifting boundary with biomedical practitioners, who are explicitly sceptical of their efficacy, but tacitly accepting of the ways in which they manage the gaps in biomedical provision. While codified non-biomedical traditions in India have engaged in universalising professionalising projects, in this setting at least, non-codified practitioners have instead utilised discourses of localism.

  9. Active Segmentation.

    Science.gov (United States)

    Mishra, Ajay; Aloimonos, Yiannis

    2009-01-01

    The human visual system observes and understands a scene/image by making a series of fixations. Every fixation point lies inside a particular region of arbitrary shape and size in the scene which can either be an object or just a part of it. We define as a basic segmentation problem the task of segmenting that region containing the fixation point. Segmenting the region containing the fixation is equivalent to finding the enclosing contour- a connected set of boundary edge fragments in the edge map of the scene - around the fixation. This enclosing contour should be a depth boundary.We present here a novel algorithm that finds this bounding contour and achieves the segmentation of one object, given the fixation. The proposed segmentation framework combines monocular cues (color/intensity/texture) with stereo and/or motion, in a cue independent manner. The semantic robots of the immediate future will be able to use this algorithm to automatically find objects in any environment. The capability of automatically segmenting objects in their visual field can bring the visual processing to the next level. Our approach is different from current approaches. While existing work attempts to segment the whole scene at once into many areas, we segment only one image region, specifically the one containing the fixation point. Experiments with real imagery collected by our active robot and from the known databases 1 demonstrate the promise of the approach.

  10. Electricity and gas market observatory. 3. Quarter 2007

    International Nuclear Information System (INIS)

    2007-01-01

    The purpose of the observatory is to provide the general public with indicators for monitoring market deregulation. It both covers the wholesale and retail electricity and gas markets in Metropolitan France. This observatory is updated every three months and data are available on CRE web site (www.cre.fr). Since the 1 of July 2007, all customers can choose their gas and electricity suppliers. The present observatory is including residential customer's statistics. Content: A - The electricity market: The retail electricity market (Introduction, Customer segments and their respective weight, Status at September 30, 2007, Dynamic analysis: 3. Quarter 2007); The wholesale electricity market (Introduction, Wholesale market activity in France, Wholesale market activity in France, Prices on the French wholesale market and European comparison, Import and export volumes, Concentration of the French electricity market); B - The gas market: The retail gas market (Introduction, Customer segments and their respective weight, Status on September 30, 2007, Dynamic analysis: 3. Quarter 2007); The wholesale gas market (Gas pricing and gas markets in Europe, The wholesale market in France); C - Appendices: Electricity and gas market observatories combined glossary, Specific electricity market observatory glossary, Specific gas market observatory glossary

  11. Analysis of Marketing Strategy of Coca-Cola Company

    Institute of Scientific and Technical Information of China (English)

    刘燕华

    2017-01-01

    This study provides a report on marketing strategy adopted by the Coca-Cola Company. Included in the report are the various marketing and/or business issues and opportunities facing Coca-Cola Company, as wel as the characteristics of its current and potential customers. The report also provides a discussion of the various segmentation options available to Coca-Cola Company and then gives a recommendation of the most appropriate market segmentation that the company can focus in order to achieve profitable sales growth. An analysis of the company's strengths and weaknesses based on a proposed marketing mix for a positioning strategy is also given.

  12. Segmenting hospitals for improved management strategy.

    Science.gov (United States)

    Malhotra, N K

    1989-09-01

    The author presents a conceptual framework for the a priori and clustering-based approaches to segmentation and evaluates them in the context of segmenting institutional health care markets. An empirical study is reported in which the hospital market is segmented on three state-of-being variables. The segmentation approach also takes into account important organizational decision-making variables. The sophisticated Thurstone Case V procedure is employed. Several marketing implications for hospitals, other health care organizations, hospital suppliers, and donor publics are identified.

  13. Performance problems of regional labor service market in the context of international integration

    OpenAIRE

    Karlova, Оlena

    2014-01-01

    The research examines the current state of the market of legal services (by the example of Kharkiv Region). To date the market of legal services of Kharkiv Region is mature and features high professionalism of its participants, well-shaped market segments and positive market trends.The author highlights some performance problems and development opportunities of the regional market in the context of international integration. They include manifestations of unfair competition, low standards of ...

  14. Analysis of Social Marketing for Anti-corruption Campaign: Case study of Film Kita versus Korupsi

    OpenAIRE

    Rosidah

    2012-01-01

    The paper aims to explain the application of commercial marketing theory in a social marketing campaign. This study derives from secondary sources have been conducted, including previous researches and published articles. The writer finds yhat the theory of marketing mix has been used to study the film proposition. Furthermore, another “P”, namely Partnership, and segmentation has also been added to the campaign. The marketer has applied the commercial marketing approach in the film, as one o...

  15. Segmental Vitiligo.

    Science.gov (United States)

    van Geel, Nanja; Speeckaert, Reinhart

    2017-04-01

    Segmental vitiligo is characterized by its early onset, rapid stabilization, and unilateral distribution. Recent evidence suggests that segmental and nonsegmental vitiligo could represent variants of the same disease spectrum. Observational studies with respect to its distribution pattern point to a possible role of cutaneous mosaicism, whereas the original stated dermatomal distribution seems to be a misnomer. Although the exact pathogenic mechanism behind the melanocyte destruction is still unknown, increasing evidence has been published on the autoimmune/inflammatory theory of segmental vitiligo. Copyright © 2016 Elsevier Inc. All rights reserved.

  16. Target marketing strategies for occupational therapy entrepreneurs.

    Science.gov (United States)

    Kautzmann, L N; Kautzmann, F N; Navarro, F H

    1989-01-01

    Understanding marketing techniques is one of the skills needed by successful entre renews. Target marketing is an effective method for occupational therapy entrepreneurs to use in determining when and where to enter the marketplace. The two components of target marketing, market segmentation and the development of marketing mix strategies for each identified market segment, are described. The Profife of Attitudes Toward Health Care (PATH) method of psychographic market segmentation of health care consumers is presented. Occupational therapy marketing mix strategies for each PATH consumer group are delineated and compatible groupings of market segments are suggested.

  17. Development of new auxiliary basis functions of the Karlsruhe segmented contracted basis sets including diffuse basis functions (def2-SVPD, def2-TZVPPD, and def2-QVPPD) for RI-MP2 and RI-CC calculations.

    Science.gov (United States)

    Hellweg, Arnim; Rappoport, Dmitrij

    2015-01-14

    We report optimized auxiliary basis sets for use with the Karlsruhe segmented contracted basis sets including moderately diffuse basis functions (Rappoport and Furche, J. Chem. Phys., 2010, 133, 134105) in resolution-of-the-identity (RI) post-self-consistent field (post-SCF) computations for the elements H-Rn (except lanthanides). The errors of the RI approximation using optimized auxiliary basis sets are analyzed on a comprehensive test set of molecules containing the most common oxidation states of each element and do not exceed those of the corresponding unaugmented basis sets. During these studies an unsatisfying performance of the def2-SVP and def2-QZVPP auxiliary basis sets for Barium was found and improved sets are provided. We establish the versatility of the def2-SVPD, def2-TZVPPD, and def2-QZVPPD basis sets for RI-MP2 and RI-CC (coupled-cluster) energy and property calculations. The influence of diffuse basis functions on correlation energy, basis set superposition error, atomic electron affinity, dipole moments, and computational timings is evaluated at different levels of theory using benchmark sets and showcase examples.

  18. The challenge of technology diversification and markets

    International Nuclear Information System (INIS)

    Bollini, G.

    2002-01-01

    Tecnatom is developing since several years ago the diversification of technologies and markets given its enterprise vocation of technological leadership in the services and products supplied in both the national and international nuclear market. In this paper, a description of the historical development of these technologies is made, and how the diversification is initiated in the global market, as well as the identification of the segments of the industrial market where services and products of high technology can be provided. A description of the diversification strategy is included and several results of this policy are presented for the aircraft and space market, the transport market, the industrial processes market, etc. Finally, examples of developments of new technologies of virtual reality and augmented reality are explained and how these new capabilities feedback in the nuclear market. (Author)

  19. Marketing marketing

    NARCIS (Netherlands)

    dr. Karel Jan van Alsem

    2013-01-01

    In deze installatierede betoogt Karel Jan Alsem dat marketing een grotere strategische rol in organisaties zou moeten krijgen. Want marketing is bij uitstek de verbinding tussen klantwensen en het DNA van een organisatie. Doordat merken gemiddeld voor mensen niet heel belangrijk zijn, is goede

  20. Mixed segmentation

    DEFF Research Database (Denmark)

    Hansen, Allan Grutt; Bonde, Anders; Aagaard, Morten

    content analysis and audience segmentation in a single-source perspective. The aim is to explain and understand target groups in relation to, on the one hand, emotional response to commercials or other forms of audio-visual communication and, on the other hand, living preferences and personality traits...

  1. Audience segmentation as a social-marketing tool in health promotion: use of the risk perception attitude framework in HIV prevention in Malawi.

    Science.gov (United States)

    Rimal, Rajiv N; Brown, Jane; Mkandawire, Glory; Folda, Lisa; Böse, Kirsten; Creel, Alisha H

    2009-12-01

    We sought to determine whether individuals' risk perceptions and efficacy beliefs could be used to meaningfully segment audiences to assist interventions that seek to change HIV-related behaviors. A household-level survey of individuals (N=968) was conducted in 4 districts in Malawi. On the basis of responses about perceptions of risk and beliefs about personal efficacy, we used cluster analysis to create 4 groups within the risk perception attitude framework: responsive (high risk, strong efficacy), avoidance (high risk, weak efficacy), proactive (low risk, strong efficacy), and indifference (low risk, weak efficacy). We ran analysis of covariance models (controlling for known predictors) to determine how membership in the risk perception attitude framework groups would affect knowledge about HIV, HIV-testing uptake, and condom use. A significant association was found between membership in 1 or more of the 4 risk perception attitude framework groups and the 3 study variables of interest: knowledge about HIV (F8, 956=20.77; Paudience segmentation technique that can be used to determine whether messages should augment perceptions of risk, beliefs about personal efficacy, or both.

  2. Segmented rail linear induction motor

    Science.gov (United States)

    Cowan, Jr., Maynard; Marder, Barry M.

    1996-01-01

    A segmented rail linear induction motor has a segmented rail consisting of a plurality of nonferrous electrically conductive segments aligned along a guideway. The motor further includes a carriage including at least one pair of opposed coils fastened to the carriage for moving the carriage. A power source applies an electric current to the coils to induce currents in the conductive surfaces to repel the coils from adjacent edges of the conductive surfaces.

  3. Shorter amortization and more return on investment revive the market segment; Kuerzere Amortisation und mehr Rendite. Innovative PV-Nachfuehrungen beleben das Marktsegment

    Energy Technology Data Exchange (ETDEWEB)

    Theiss, Eric

    2012-09-15

    There is a growing demand for PV systems with opportunities for own consumption in Germany. Due to the fluctuating price stability many plant operators want to become independent from electrical suppliers. Right here, the advantages of tracked PV modules are becoming interesting: innovations and increasing earnings while compensating the investment costs simultaneously. In the medium term, most product manufacturers see good market opportunities for the use of tracked PV modules in Germany.

  4. Marketing is Dead! Long Live Marketing!

    OpenAIRE

    Marjanova Jovanov, Tamara

    2016-01-01

    The contents of the lectures included: Why marketing? Citizen, Consumer, Customer (Behavior) Who is the Father of Marketing? Some Antecedents of Marketing When Did Marketing Start? The Contributors of Marketing Where Did Marketing Start? Job Positions in Today’s Marketing Organization The Role of the Chief Marketing Officer Four Different CEO Views of Marketing Reality – Truth – Challenge (Why Can’t We Make It?) The Strong and Steady Progress of Marketi...

  5. Marketing Reference Services.

    Science.gov (United States)

    Norman, O. Gene

    1995-01-01

    Relates the marketing concept to library reference services. Highlights include a review of the literature and an overview of marketing, including research, the marketing mix, strategic plan, marketing plan, and marketing audit. Marketing principles are applied to reference services through the marketing mix elements of product, price, place, and…

  6. Marketing the University of Calgary to Frosh: A Motivational Typology of Student-College Choice.

    Science.gov (United States)

    Barnetson, Robert James

    This thesis proposes a segmentation of the University of Calgary's (Canada) freshman class based on benefits sought from attendance and provides descriptions of each benefit segment that includes the impact of institutional characteristics. A motivational typology for university participation is presented and the marketing implications of this…

  7. Business Client Segmentation in Banking Using Self-Organizing Maps

    Directory of Open Access Journals (Sweden)

    Bach Mirjana Pejić

    2014-11-01

    Full Text Available Segmentation in banking for the business client market is traditionally based on size measured in terms of income and the number of employees, and on statistical clustering methods (e.g. hierarchical clustering, k-means. The goal of the paper is to demonstrate that self-organizing maps (SOM effectively extend the pool of possible criteria for segmentation of the business client market with more relevant criteria, including behavioral, demographic, personal, operational, situational, and cross-selling products. In order to attain the goal of the paper, the dataset on business clients of several banks in Croatia, which, besides size, incorporates a number of different criteria, is analyzed using the SOM-Ward clustering algorithm of Viscovery SOMine software. The SOM-Ward algorithm extracted three segments that differ with respect to the attributes of foreign trade operations (import/export, annual income, origin of capital, important bank selection criteria, views on the loan selection and the industry. The analyzed segments can be used by banks for deciding on the direction of further marketing activities.

  8. Dynamic Customer Management and the Value of One-to-One Marketing

    OpenAIRE

    Romana Khan; Michael Lewis; Vishal Singh

    2009-01-01

    The concept of one-to-one marketing is intuitively appealing, but there is little research that investigates the value of individual-level marketing relative to segment-level or mass marketing. In this paper, we investigate the financial benefits of and computational challenges involved in one-to-one marketing. The analysis uses data from an online grocery and drug retailer. Like many retailers, this firm uses multiple promotional instruments including discount coupons, free shipping offers, ...

  9. Tailoring hospital marketing efforts to physicians' needs.

    Science.gov (United States)

    Mackay, J M; Lamb, C W

    1988-12-01

    Marketing has become widely recognized as an important component of hospital management (Kotler and Clarke 1987; Ludke, Curry, and Saywell 1983). Physicians are becoming recognized as an important target market that warrants more marketing attention than it has received in the past (Super 1987; Wotruba, Haas, and Hartman 1982). Some experts predict that hospitals will begin focusing more marketing attention on physicians and less on consumers (Super 1986). Much of this attention is likely to take the form of practice management assistance, such as computer-based information system support or consulting services. The survey results reported here are illustrative only of how one hospital addressed the problem of physician need assessment. Other potential target markets include physicians who admit patients only to competitor hospitals and physicians who admit to multiple hospitals. The market might be segmented by individual versus group practice, area of specialization, or possibly even physician practice life cycle stage (Wotruba, Haas, and Hartman 1982). The questions included on the survey and the survey format are likely to be situation-specific. The key is the process, not the procedure. It is important for hospital marketers to recognize that practice management assistance needs will vary among markets (Jensen 1987). Therefore, hospitals must carefully identify their target physician market(s) and survey them about their specific needs before developing and implementing new physician marketing programs. Only then can they be reasonably confident that their marketing programs match their customers' needs.

  10. The challenges of diversification of technologies and markets

    International Nuclear Information System (INIS)

    Bollini, G.

    2003-01-01

    For several years, Tecnatom has been developing a technology and market diversification strategy based on its corporate vision of technological leadership in the services and products it supplies on the national an international nuclear market. Starting with the historical development of these technologies, this article describes how diversification in the global market is initiated and identifies the industrial market segments where the provision of services and the supply of high-tech products can be expanded. It also includes the diversification strategies in these new markets, and presents some of the results obtained in the aeronautical and aerospace market, the transportation market, the industrial processes market, etc. Finally, it provides some examples of the development of new virtual reality and enhanced reality technologies and how these new capabilities are fed back to the nuclear market. (Author)

  11. Promotion as a Tool in Sustaining the Destination Marketing Activities

    Directory of Open Access Journals (Sweden)

    Ivo Mulec

    2010-01-01

    Full Text Available Promoting the tourism destination in the right and best possible way is today one of vital marketing activities of all Destination Management Organizations. Only successful promotion can entice and attract potential travelers to visit the destination. The number of new destinations is increasing every year and some of them are quite similar. Market segmentation is one of the starting points for devising marketing strategy. Only by presenting the destination to the right segment of potential clients in the right way will a destination maximize the effectiveness of its marketing and promotion. Tourism destination marketers will continue to face considerable challenges in the future: they will have to take account of the needs, wants and expectations of more mature and knowledgeable customers, and the corresponding need for more up-to-date and reliable information upon which to base decision-making. In the future only marketing which includes collaborative dimensions will meet its objectives fully.

  12. Probabilistic modelling of human exposure to intense sweeteners in Italian teenagers: validation and sensitivity analysis of a probabilistic model including indicators of market share and brand loyalty.

    Science.gov (United States)

    Arcella, D; Soggiu, M E; Leclercq, C

    2003-10-01

    For the assessment of exposure to food-borne chemicals, the most commonly used methods in the European Union follow a deterministic approach based on conservative assumptions. Over the past few years, to get a more realistic view of exposure to food chemicals, risk managers are getting more interested in the probabilistic approach. Within the EU-funded 'Monte Carlo' project, a stochastic model of exposure to chemical substances from the diet and a computer software program were developed. The aim of this paper was to validate the model with respect to the intake of saccharin from table-top sweeteners and cyclamate from soft drinks by Italian teenagers with the use of the software and to evaluate the impact of the inclusion/exclusion of indicators on market share and brand loyalty through a sensitivity analysis. Data on food consumption and the concentration of sweeteners were collected. A food frequency questionnaire aimed at identifying females who were high consumers of sugar-free soft drinks and/or of table top sweeteners was filled in by 3982 teenagers living in the District of Rome. Moreover, 362 subjects participated in a detailed food survey by recording, at brand level, all foods and beverages ingested over 12 days. Producers were asked to provide the intense sweeteners' concentration of sugar-free products. Results showed that consumer behaviour with respect to brands has an impact on exposure assessments. Only probabilistic models that took into account indicators of market share and brand loyalty met the validation criteria.

  13. The effects of performance criteria including accounting, market, and economy on the quality of financial reporting: A case study on Tehran Stock Exchange

    Directory of Open Access Journals (Sweden)

    Mohammad Mahdi Hosseini

    2013-01-01

    Full Text Available This research studies the effects of performance criteria (accounting, market and economy on the quality of financial reporting in Iran. To evaluate the variable financial reporting quality, the scores given to each company are applied based on the checklist introduced by Iranian Association of Certified Public Accountants and used for the disclosure of the information of the annual financial statements of companies. The statistical population of this research consists of the companies listed on Tehran Stock Exchange over the period 2006-2011. This research, which is classified as applied research, uses the methods of multivariate regression test. The data and hypotheses of this research are analyzed and tested using correlation test and means difference test. The results of the tests conducted on 99 companies indicate that there is a significant and positive relation between the rate of return on equity and the equality of financial reporting. There is also a significant and positive relation between earnings per share and the equality of financial reporting. However, there is no relationship between QTOBIN and the equality of financial reporting. Finally, our results indicate there is a significant and positive relation between market value-added and the equality of financial reporting.

  14. Marketing 101.

    Science.gov (United States)

    Henderson, Karla A.

    1997-01-01

    A marketing model for camps includes a mix of services, presentation, and communication elements that promote the virtues of camp, convince potential campers and their families of the benefits of camp, and successfully distinguish the camp from others. Includes resources related to marketing strategies, theme merchandise, and market trends…

  15. Solar DHW systems in the Netherlands. State of play at mid-2000. Including supplement Ten years of market development and Dutch-Danish cooperation

    International Nuclear Information System (INIS)

    2000-01-01

    The annual publication 'Solar domestic hot water systems - state of play' presents an overview of the Dutch solar domestic hot water systems market on the basis of reports from organisations involved in the Solar Domestic Hot Water System Agreement, along with other sources. Chapter 2, covering sales, is based on information supplied by Senter and Novem. The producers have supplied information on products, new developments and prices. The chapter on consumers calls upon information supplied by Ecofys and Novem. Chapter 5 on the power distribution companies is mainly based on research carried out by Ten Kroode and Van Zee in early 2000. The section on solar thermal energy installers is based on reports from the BZE and Intechnium. Chapter 7 (project-based construction) draws upon information supplied by Senter and Novem. Chapter 8 is mainly based on information supplied by Novem. refs

  16. Data Bank 28IM(FF) - T-100 International Market Data, U.S. Air Carriers Traffic and Capacity Data - 3 Year Restricted (includes foreign point and foreign point by U.S. Carrier).

    Science.gov (United States)

    2007-01-01

    This CD presents data reported by U.S. carriers. These data are releasable after a 3 year confidentiality period and include U.S. Air Carrier foreign point to foreign point traffic. These data are often referred to as either "market" or on-flight ori...

  17. Data Bank 28IM(FF) - T-100 International Market Data, U.S. Air Carriers Traffic and Capacity Data (World Area Code) - 3 Year Restricted (includes foreign point and foreign Point by U.S. Carrier).

    Science.gov (United States)

    2007-01-01

    This CD presents data reported by U.S. carriers. These data are releasable after a 3 year confidentiality period and include U.S. Air Carrier foreign point to foreign point traffic. These data are often referred to as either "market" or on-flight ori...

  18. Segmentação de mercado no ramo de agências de comunicação Segmentación de mercado en el ramo de agencias de comunicación Market segmentation in the sector of communication agencies

    Directory of Open Access Journals (Sweden)

    Aléssio Bessa Sarquis

    2009-06-01

    practical application of segmentation by communication agencies. Strategy of approaching the market, systematic identification of segments, systematic selection of target markets and management of client compatibility were investigated. Data were collected by an exploratory survey of a qualitative nature that included eight important agencies in Santa Catarina, Brazil. Results showed that most of these agencies adopted segmentation and selection of markets however they lacked a good structured systematic approach and sufficient effort in the implementation actions.

  19. Brookhaven segment interconnect

    International Nuclear Information System (INIS)

    Morse, W.M.; Benenson, G.; Leipuner, L.B.

    1983-01-01

    We have performed a high energy physics experiment using a multisegment Brookhaven FASTBUS system. The system was composed of three crate segments and two cable segments. We discuss the segment interconnect module which permits communication between the various segments

  20. Co-creation of market expansion in point-of-care testing in the United States: Industry leadership perspectives on the community pharmacy segment.

    Science.gov (United States)

    Hohmeier, Kenneth C; McDonough, Sharon L K; Wang, Junling

    Point-of-care testing (POCT) is a specialty of laboratory medicine that occurs at the bedside or near the patient when receiving health services. Despite its established clinical utility and consumer demand in the community pharmacy, the implementation of POCT within this setting has remained modest for a variety of reasons. One possible solution to this problem is the concept of co-creation - the partnership between consumer and manufacturer in the development of value for a service or device. Using the theoretical underpinning of co-creation, this study aimed to investigate perceptions of point-of-care-testing (POCT) industry leadership on the community pharmacy market in the United States to uncover reasons for limited implementation within community pharmacies. Participants were recruited for this study through the use of snowball sampling. A series of semi-structured interviews were conducted with the participants via telephone. Interviews were recorded, transcribed, and entered into a qualitative analysis software program to summarize the data. Five key themes were uncovered: gaps in understanding, areas of positive impact, barriers to implementation, facilitators of implementation, and community pharmacy - a potential major player. Through uncovering gaps in perceptions, it may be possible to leverage the U.S. pharmacy industry's size, potential for scalability, and ease of patient access to further patient care. Copyright © 2016 Elsevier Inc. All rights reserved.

  1. Marketing and social change: the parallels.

    Science.gov (United States)

    Da Cunha, G

    1995-01-01

    Social marketing became respectable only in the late 1970s in places like Indonesia, Brazil, Egypt, Honduras, and Gambia. In practice social change and marketing are both about modifying group behavior. Social change provides opportunities for marketing, which is the process that identifies the unmet consumer need and satisfies it at a profit. Social research and production technologies are involved in market segmentation, target group selection, pricing, distribution, selling, and promotion. The crucial, people-centered and community-based characteristic of marketing is its social relevance. Marketing is a neutral methodology and social marketing is its adaptation to social imperatives. Among a set of underlying ideas related to marketing is the primacy of the consumer in all marketing decisions. Marketing clusters are a way of analyzing a situation, making a product, and pricing and distributing it. Demand is the driving force behind marketing with the components of price, performance, and decision. The benefit obtained from the product must justify the price. Advertising is commercial mass persuasion, the centerpiece of promotion; it is also needed for marketing communications. Promotional tools include special price offers, merchandizing, and dealer incentive schemes. Straightforward information rarely causes lasting behavioral changes. In a Bangladeshi community, 90% of women could have correct knowledge about oral rehydration salts, yet only 8% of them might actually use them correctly. Information that is resisted does not work, yet huge amounts of money go into producing manuals, leaflets, radio programs, and posters. The issues of distribution and competition are often neglected in social marketing programs. Other deficiencies are failure to monitor, evaluate, and innovate. To be successful, social marketing must aim at a 100% conversion of the market actors. Some successes of the social marketing approach include: a nutrition education and behavior change

  2. Isolation and Characterization of Avian Influenza Viruses, Including Highly Pathogenic H5N1, from Poultry in Live Bird Markets in Hanoi, Vietnam, in 2001

    Science.gov (United States)

    Nguyen, Doan C.; Uyeki, Timothy M.; Jadhao, Samadhan; Maines, Taronna; Shaw, Michael; Matsuoka, Yumiko; Smith, Catherine; Rowe, Thomas; Lu, Xiuhua; Hall, Henrietta; Xu, Xiyan; Balish, Amanda; Klimov, Alexander; Tumpey, Terrence M.; Swayne, David E.; Huynh, Lien P. T.; Nghiem, Ha K.; Nguyen, Hanh H. T.; Hoang, Long T.; Cox, Nancy J.; Katz, Jacqueline M.

    2005-01-01

    Since 1997, outbreaks of highly pathogenic (HP) H5N1 and circulation of H9N2 viruses among domestic poultry in Asia have posed a threat to public health. To better understand the extent of transmission of avian influenza viruses (AIV) to humans in Asia, we conducted a cross-sectional virologic study in live bird markets (LBM) in Hanoi, Vietnam, in October 2001. Specimens from 189 birds and 18 environmental samples were collected at 10 LBM. Four influenza A viruses of the H4N6 (n = 1), H5N2 (n = 1), and H9N3 (n = 2) subtypes were isolated from healthy ducks for an isolation frequency of over 30% from this species. Two H5N1 viruses were isolated from healthy geese. The hemagglutinin (HA) genes of these H5N1 viruses possessed multiple basic amino acid motifs at the cleavage site, were HP for experimentally infected chickens, and were thus characterized as HP AIV. These HA genes shared high amino acid identities with genes of other H5N1 viruses isolated in Asia during this period, but they were genetically distinct from those of H5N1 viruses isolated from poultry and humans in Vietnam during the early 2004 outbreaks. These viruses were not highly virulent for experimentally infected ducks, mice, or ferrets. These results establish that HP H5N1 viruses with properties similar to viruses isolated in Hong Kong and mainland China circulated in Vietnam as early as 2001, suggest a common source for H5N1 viruses circulating in these Asian countries, and provide a framework to better understand the recent widespread emergence of HP H5N1 viruses in Asia. PMID:15767421

  3. [Marketing for hospitals--an issue?].

    Science.gov (United States)

    Schindler, Achim W; Schindler, Nicola; Vagts, Dierk

    2007-09-01

    Since economization of medicine continues, marketing is becoming more and more important. To shape marketing activities in correspondence with their professional ethics, physicians need some basic knowledge about marketing. The process of marketing consists of SWOT-analysis, market segmentation, market differentiation, positioning and the marketing-mix with ist most important component, the marketing communication. Specific aspects in the marketing of medical services derive from their nature as a service and the determinants of perceived service quality.

  4. Marketing fundamentals.

    Science.gov (United States)

    Redmond, W H

    2001-01-01

    This chapter outlines current marketing practice from a managerial perspective. The role of marketing within an organization is discussed in relation to efficiency and adaptation to changing environments. Fundamental terms and concepts are presented in an applied context. The implementation of marketing plans is organized around the four P's of marketing: product (or service), promotion (including advertising), place of delivery, and pricing. These are the tools with which marketers seek to better serve their clients and form the basis for competing with other organizations. Basic concepts of strategic relationship management are outlined. Lastly, alternate viewpoints on the role of advertising in healthcare markets are examined.

  5. Marketing and health libraries

    OpenAIRE

    Wakeham, Maurice

    2004-01-01

    AIM: To present an overview of the concepts of marketing and to examine ways in which they can be applied to health libraries.\\ud METHODS: A review was carried out of literature relating to health libraries using LISA, CINAHL, BNI and Google.\\ud RESULTS: Marketing is seen as a strategic management activity aimed at developing customer relationships. Concepts such as the 'four Ps' (product, price, place and promotion), marketing plans, the marketing mix, segmentation, promotion and evaluation ...

  6. North America grid segmentation case studies : technical feasibility and economics of implementation

    Energy Technology Data Exchange (ETDEWEB)

    Johnson, A.L. [Bonneville Power Administration, Portland, OR (United States); Clark, H.K.; El-Gasseir, M.M.; Epp, H.D.K.; Woodford, D.A. [DC Interconnect Inc., Vancouver, BC (Canada); Barthold, L.O.; Reppen, N.D.

    2009-07-01

    There continues to be unprecedented demand on power grids. The primary requirement is for a highly resilient grid that includes large transmission capacity reserves. There is increased demand for total transfer capability (TTC) to meet renewables policy targets and improved accommodation of complex market transactions. Some potential components include storage, FACTS controllers, dynamic ACE and other technologies. This presentation proposed segmentation as a different solution in order to meet the same demands more economically and greatly enhance reliability. The presentation described how segmentation works and discussed the benefits of a simple controller. Segmentation benefits in system planning and operation were also outlined. Other topics that were presented included renewable generation; grid security; cascading; adjustments that an operator might make; line converter and high voltage direct current (HVDC) converter options; HVDC line and converter configurations; and segmentation studies in North America. Economic analyses were also discussed. The presentation concluded with a potential application in northern Europe. 3 figs.

  7. Method of manufacturing a large-area segmented photovoltaic module

    Science.gov (United States)

    Lenox, Carl

    2013-11-05

    One embodiment of the invention relates to a segmented photovoltaic (PV) module which is manufactured from laminate segments. The segmented PV module includes rectangular-shaped laminate segments formed from rectangular-shaped PV laminates and further includes non-rectangular-shaped laminate segments formed from rectangular-shaped and approximately-triangular-shaped PV laminates. The laminate segments are mechanically joined and electrically interconnected to form the segmented module. Another embodiment relates to a method of manufacturing a large-area segmented photovoltaic module from laminate segments of various shapes. Other embodiments relate to processes for providing a photovoltaic array for installation at a site. Other embodiments and features are also disclosed.

  8. Consumer Behavior dan Marketing Mix

    OpenAIRE

    Pura A, Agus Hasan

    2005-01-01

    Marketing concept emerged since business philosophy shifted to a customer-centered, the job is to find the right products for your choosen target markets. The reason for customer orientation in which all functions work together to respond to, Serve, and satisfy customer. To satisfy consumer (end user) the marketing concept use integrated marketing, that is segmenting, Targeting, positioning, and marketing mix (4p/7p). And to.be success, marketer have to understand the behavior of consumers of...

  9. Segmentation and packaging reactor vessels internals

    International Nuclear Information System (INIS)

    Boucau, Joseph

    2014-01-01

    Document available in abstract form only, full text follows: With more than 25 years of experience in the development of reactor vessel internals and reactor vessel segmentation and packaging technology, Westinghouse has accumulated significant know-how in the reactor dismantling market. The primary challenges of a segmentation and packaging project are to separate the highly activated materials from the less-activated materials and package them into appropriate containers for disposal. Since disposal cost is a key factor, it is important to plan and optimize waste segmentation and packaging. The choice of the optimum cutting technology is also important for a successful project implementation and depends on some specific constraints. Detailed 3-D modeling is the basis for tooling design and provides invaluable support in determining the optimum strategy for component cutting and disposal in waste containers, taking account of the radiological and packaging constraints. The usual method is to start at the end of the process, by evaluating handling of the containers, the waste disposal requirements, what type and size of containers are available for the different disposal options, and working backwards to select a cutting method and finally the cut geometry required. The 3-D models can include intelligent data such as weight, center of gravity, curie content, etc, for each segmented piece, which is very useful when comparing various cutting, handling and packaging options. The detailed 3-D analyses and thorough characterization assessment can draw the attention to material potentially subject to clearance, either directly or after certain period of decay, to allow recycling and further disposal cost reduction. Westinghouse has developed a variety of special cutting and handling tools, support fixtures, service bridges, water filtration systems, video-monitoring systems and customized rigging, all of which are required for a successful reactor vessel internals

  10. Segmentácia trhu pri použití marketingových dát ako súčasť marketingovej stratégie

    OpenAIRE

    Nagyová-Tkáčová, Monika

    2013-01-01

    The thesis deals mainly with market segmentation which is very important part of marketing strategy. The theoretical part consists of general knowledge of marketing, a Customer relationship management (CRM), market segmentation and database marketing. A case study consists of the implementation of the theoretical knowledge into the practical part. The aims of the thesis are: an introduction to the issue of market segmentation, an importance of market segmentation in creating marketing strateg...

  11. SEGMENTATION OF SME PORTFOLIO IN BANKING SYSTEM

    Directory of Open Access Journals (Sweden)

    Namolosu Simona Mihaela

    2013-07-01

    Full Text Available The Small and Medium Enterprises (SMEs represent an important target market for commercial Banks. In this respect, finding the best methods for designing and implementing the optimal marketing strategies (for this target are a continuous concern for the marketing specialists and researchers from the banking system; the purpose is to find the most suitable service model for these companies. SME portfolio of a bank is not homogeneous, different characteristics and behaviours being identified. The current paper reveals empirical evidence about SME portfolio characteristics and segmentation methods used in banking system. Its purpose is to identify if segmentation has an impact in finding the optimal marketing strategies and service model and if this hypothesis might be applicable for any commercial bank, irrespective of country/ region. Some banks are segmenting the SME portfolio by a single criterion: the annual company (official turnover; others are considering also profitability and other financial indicators of the company. In some cases, even the banking behaviour becomes a criterion. For all cases, creating scenarios with different thresholds and estimating the impact in profitability and volumes are two mandatory steps in establishing the final segmentation (criteria matrix. Details about each of these segmentation methods may be found in the paper. Testing the final matrix of criteria is also detailed, with the purpose of making realistic estimations. Example for lending products is provided; the product offer is presented as responding to needs of targeted sub segment and therefore being correlated with the sub segment characteristics. Identifying key issues and trends leads to further action plan proposal. Depending on overall strategy and commercial target of the bank, the focus may shift, one or more sub segments becoming high priority (for acquisition/ activation/ retention/ cross sell/ up sell/ increase profitability etc., while

  12. Are U. S. Colleges and Universities Applying Marketing Techniques Properly and within the Context of an Overall Marketing Plan?

    Science.gov (United States)

    Goldgehn, Leslie A.

    1990-01-01

    A survey of 791 college admissions officers investigated the use and perceived effectiveness of 15 marketing techniques: publicity; target marketing; market segmentation; advertising; program development; market positioning; market research; access; marketing plan; pricing; marketing committee; advertising research; consultants; marketing audit;…

  13. THE SPECIFIC MARKET RESEARCH METHODOLOGY USED AT GENERAL MOTOR'S EUROPE ,

    Directory of Open Access Journals (Sweden)

    Zima Liliana Adela

    2011-12-01

    Full Text Available As difficult as segmenting consumer markets is, it is much simpler and easier than segmenting industrial markets. Often the same industrial products have multiple applications; likewise, several different products can be used in the same application. Customer differ greatly, and it is hard to discern which differences are important and which are trivial for developing a marketing strategy. Making the research at General Motor's Europe I realized that the most industrial marketers use segmentation as a way to explain results rather than as a way to plan. In fact, industrial segmentation can assist companies in several areas like: analysis of the market, selection of key markets and management and marketing. In this study I tried to make a better understanding of the total marketplace, including how and why customers buy and to develop strategies, plans and programs to profitability meet the needs of different market segments and to give the company a distinct competitive advantage. The Marketing Plan is based on an Information System which can be interpretaded in two different ways. In this case its singular form focusing on both formal and informal information system is appropriate. The investigation explains the environment of the European Business Team . The techniques used were: system maps, observations, interviews, questionnaires and company documents. The initial stage of exploring the situation starts usually with a dialog between the potential client - in this particular case the European Business Team – and the analyst. The vague impression is then given that not everything is running as it should be by the client. This was, however, not completely true in my case, as I had to go looking for problems. Preliminary investigations into product communication did show a feeling of unease between the departments. Having expressed the current situation of the European Business Team , I then chose three areas to study further. I had to

  14. Market possibilities for biofuels

    International Nuclear Information System (INIS)

    Hektor, B.

    1992-01-01

    The market for biofuels in Sweden after introduction of a proposed CO 2 -tax on fossil fuels is forecast. The competition between biofuels, fossil fuels and electricity is described for important market segments such as: Paper industry, Sawmills, Other energy-intensive industry, Power and heat producers, small Heat producers, and for Space heating of one-family houses. A market increase of the use of biofuels is probable for the segment small (district) heating centrals, 10 TWh in the next ten year period and even more during a longer period. Other market segments will not be much affected. An increased use of biofuels in paper and pulp industry will not influence the fuel market, since the increase will happen in the industry's normal lumber purchase. (2 figs., 18 tabs.)

  15. Markets for reactor-produced non-fission radioisotopes

    International Nuclear Information System (INIS)

    Bennett, R.G.

    1995-01-01

    Current market segments for reactor produced radioisotopes are developed and reported from a review of current literature. Specific radioisotopes studied in is report are the primarily selected from those with major medical or industrial markets, or those expected to have strongly emerging markets. Relative market sizes are indicated. Special emphasis is given to those radioisotopes that are best matched to production in high flux reactors such as the Advanced Test Reactor (ATR) at the Idaho National Engineering Laboratory or the High Flux Isotope Reactor (HFIR) at the Oak Ridge National Laboratory. A general bibliography of medical and industrial radioisotope applications, trends, and historical notes is included

  16. PRIORITIZED ACTIONS FOR MARKETING IMPROVEMENT: A TOOL FOR SMALL BUSINESS MARKETING PROGRAMMES

    OpenAIRE

    Nikola Rovis

    2010-01-01

    Purpose of this paper is to offer a pragmatic tool for management and marketing practitioners in small businesses. The name of the tool is Prioritized Action for Marketing Improvements (PAMI). This work gives an overview of marketing and strategy processes in small businesses and a brief description of Dibb and Simkin buying proforma tool. The PAMI tool builds on successfully conducted market segmentation and specification or implicit knowledge on targeted market segments and market positioni...

  17. MARKETING CHANNELS

    Directory of Open Access Journals (Sweden)

    Ljiljana Stošić Mihajlović

    2014-07-01

    Full Text Available Marketing channel is a set of entities and institutions, completion of distribution and marketing activities, attend the efficient and effective networking of producers and consumers. Marketing channels include the total flows of goods, money and information taking place between the institutions in the system of marketing, establishing a connection between them. The functions of the exchange, the physical supply and service activities, inherent in the system of marketing and trade. They represent paths which products and services are moving after the production, which will ultimately end up buying and eating by the user.

  18. A Marketing Case History Profile

    Science.gov (United States)

    Weirick, Margaret C.

    1978-01-01

    A current marketing plan from Temple University illustrates many marketing techniques, including those dealing with enrollment objectives, market objectives, demographic characteristics of Temple students, market share analysis, and the marketing plan. Specific guidelines are provided. (LBH)

  19. Gaining internal support for a marketing effort.

    Science.gov (United States)

    Barron, E

    1988-06-01

    Franciscan Health System, Chadds Ford, Pa., developed a systemwide marketing initiative to assure positive participation from its internal market segments. In the first of a series, the author outlines the goals, objectives and positioning of the marketing mix used to achieve voluntary involvement from these segments.

  20. Marketing strategies of nurse practitioners in New York State.

    Science.gov (United States)

    Nolan, C M; Conway, L G; Litteer, T B; Peterson-Sweeney, K; Richardson, K; Smith, S W; Stoler, P M

    1988-08-01

    As competition within the health care field increases, marketing strategies are becoming more important for all members of the health care team, including nurse practitioners. The purpose of this research was to identify marketing strategies being used by nurse practitioners in New York state. A total of 285 practitioners responded to a survey containing questions related to marketing techniques traditionally used in the business world: service differentiation, market segmentation and practice promotion. A majority of respondents did not report using many of the marketing strategies contained in the survey, although most nurse practitioners did report identifying themselves as primary care providers in one-on-one interactions with clients. Significantly higher marketing scores were found for nurse practitioners who attended a workshop or seminar on marketing strategies, had three or more years of experience, or who practiced in private outpatient settings.

  1. a European Global Navigation Satellite System — the German Market and Value Adding Chain Effects

    Science.gov (United States)

    Vollerthun, A.; Wieser, M.

    2002-03-01

    Since Europe is considering to establish a "market-driven" European Global Navigation Satellite System, the German Center of Aerospace initiated a market research to justify a German investment in such a European project. The market research performed included the following market segments: aviation, railway, road traffic, shipping, surveying, farming, military, space applications, leisure, and sport. In these market segments, the forementioned inputs were determined for satellite navigation hardware (receivers) as well as satellite navigation services. The forecast period was from year 2007 to 2017. For the considered period, the market amounts to a total of DM 83.0 billion (approx. US $50 billion), whereas the satellite navigation equipment market makes up DM 39.8 billion, and charges for value-added-services amount to DM 43.2 billion. On closer examination road traffic can be identified as the dominant market share, both in the receiver-market and service-market. With a share of 96% for receivers and 73% for services the significance of the road traffic segment becomes obvious. The second part of this paper investigates the effects the market potential has on the Value-Adding-Chain. Therefore, all participants in the Value-Adding-Chain are identified, using industrial cost structure models the employment effect is analyzed, and possible tax revenues for the state are examined.

  2. Social Guerilla marketing

    OpenAIRE

    Hejkalová, Tereza

    2011-01-01

    The diploma thesis deals with the social guerrilla marketing and its aim is to analyze the social guerrilla campaigns and to evaluate the suitability of the guerilla marketing for the social issues. The theoretical part describes marketing communications, new trends in communication, including guerrilla marketing, and also social marketing and social guerrilla marketing. The practical part includes the market research of guerrilla campaigns. The chosen campaigns are introduced and afterwards ...

  3. Scintillation counter, segmented shield

    International Nuclear Information System (INIS)

    Olson, R.E.; Thumim, A.D.

    1975-01-01

    A scintillation counter, particularly for counting gamma ray photons, includes a massive lead radiation shield surrounding a sample-receiving zone. The shield is disassembleable into a plurality of segments to allow facile installation and removal of a photomultiplier tube assembly, the segments being so constructed as to prevent straight-line access of external radiation through the shield into radiation-responsive areas. Provisions are made for accurately aligning the photomultiplier tube with respect to one or more sample-transmitting bores extending through the shield to the sample receiving zone. A sample elevator, used in transporting samples into the zone, is designed to provide a maximum gamma-receiving aspect to maximize the gamma detecting efficiency. (U.S.)

  4. Lady Academe and Labor-Market Segmentation

    Science.gov (United States)

    Bousquet, Marc

    2012-01-01

    The role of gender in the global economy is not represented particularly well by old-school "pipeline" theories of women entering particular industries, whether it is manufacturing, medicine, or college teaching. The pipeline analogy suggests that if women enter a field in equal or greater numbers to men, they will somehow automatically be "piped"…

  5. Market Integration of Fish in Europe

    NARCIS (Netherlands)

    Nielsen, M.; Smit, J.G.P.; Guillen, J.

    2009-01-01

    This paper examines market integration between fish species in Europe, taking international market integration into account. Based on Juselius (2006), market integration is found both on the fresh and frozen markets. The Law of One Price is in force on the fresh market within the segments of

  6. DEVELOPMENT TRENDS IN THE GLOBAL DENTAL MARKET

    Directory of Open Access Journals (Sweden)

    Veronica BULAT

    2013-12-01

    Full Text Available The paper analyses the key trends of the market, and segments the global dental equipment and consumables market by components and into various geographic regions in way of market size. It discusses the key market drivers, main players, restraints and opportunities of the global dental equipment and consumables market.

  7. The benefits of segmentation: Evidence from a South African bank and other studies

    Directory of Open Access Journals (Sweden)

    Douw G. Breed

    2017-09-01

    Full Text Available We applied different modelling techniques to six data sets from different disciplines in the industry, on which predictive models can be developed, to demonstrate the benefit of segmentation in linear predictive modelling. We compared the model performance achieved on the data sets to the performance of popular non-linear modelling techniques, by first segmenting the data (using unsupervised, semi-supervised, as well as supervised methods and then fitting a linear modelling technique. A total of eight modelling techniques was compared. We show that there is no one single modelling technique that always outperforms on the data sets. Specifically considering the direct marketing data set from a local South African bank, it is observed that gradient boosting performed the best. Depending on the characteristics of the data set, one technique may outperform another. We also show that segmenting the data benefits the performance of the linear modelling technique in the predictive modelling context on all data sets considered. Specifically, of the three segmentation methods considered, the semi-supervised segmentation appears the most promising. Significance: The use of non-linear modelling techniques may not necessarily increase model performance when data sets are first segmented. No single modelling technique always performed the best. Applications of predictive modelling are unlimited; some examples of areas of application include database marketing applications; financial risk management models; fraud detection methods; medical and environmental predictive models.

  8. Efficient graph-cut tattoo segmentation

    Science.gov (United States)

    Kim, Joonsoo; Parra, Albert; Li, He; Delp, Edward J.

    2015-03-01

    Law enforcement is interested in exploiting tattoos as an information source to identify, track and prevent gang-related crimes. Many tattoo image retrieval systems have been described. In a retrieval system tattoo segmentation is an important step for retrieval accuracy since segmentation removes background information in a tattoo image. Existing segmentation methods do not extract the tattoo very well when the background includes textures and color similar to skin tones. In this paper we describe a tattoo segmentation approach by determining skin pixels in regions near the tattoo. In these regions graph-cut segmentation using a skin color model and a visual saliency map is used to find skin pixels. After segmentation we determine which set of skin pixels are connected with each other that form a closed contour including a tattoo. The regions surrounded by the closed contours are considered tattoo regions. Our method segments tattoos well when the background includes textures and color similar to skin.

  9. Regulatory reform in the Indonesian Natural Gas Market

    NARCIS (Netherlands)

    Hutagalung, Aldi; Arentsen, Maarten; Lovett, Jon

    2011-01-01

    This paper analyses the problems and dilemmas Indonesia is facing in the upstream and downstream segments of the gas market and the remedies suggested and practiced in Indonesia to mitigate the problems. Indonesia is a country gifted with natural resources, including natural gas and oil. The

  10. Global PV Market Development

    International Nuclear Information System (INIS)

    Schmidt, F.

    2009-01-01

    The dawn of 2009 saw several events which caused major turbulence in the global photovoltaic industry. In 2008 the Spanish PV market grew beyond all expectations and even outranked Germany as the world's number one market. However, the promotion scheme was modified and a market cap was introduced in 2009, cutting back the maximum capacity to be installed to about the level of 2007. In addition, the industry is facing an oversupply of PV modules and a harsh recession which is significantly affecting the traditionally strong PV markets. International photovoltaic companies are challenged by a changing market situation: all of a sudden, competition has increased significantly, pushing the customer to the fore. As a result, a consolidation process is expected within the PV industry worldwide. However, the story is not all negative. In the U.S., the election of Barack Obama may be seen as the starting signal for a massive expansion in PV, likely to bring the country to first place globally within the next five years. Furthermore, different markets and market segments are being opened up - especially in Europe - thanks to the gradual arrival of generation parity and new PV support mechanisms. EuPD Research has observed and studied international PV markets since its foundation. The information included in the presentation is based on a wide range of quantitative and qualitative studies that EuPD Research has conducted in the key markets since 2002. Florian Schmidt, EuPD Research's Head of Product Management, will give an overview of the global PV market and how it is developing in this crucial year 2009. Aspects such as technology development, production capacities and the demand side will be included, with a special emphasis on the European PV markets. So far Chinese PV companies have often benefited from the booming PV markets in Europe, above all Germany and Spain. Due to the lack of domestic market, the Chinese industry strongly depends on the export and is

  11. Viral Marketing

    OpenAIRE

    Sorina Raula Gîrboveanu; Silvia Puiu

    2008-01-01

    With consumers showing increasing resistance to traditional forms of advertising such as TV or newspaper ads, marketers have turned to alternate strategies, including viral marketing. Viral marketing exploits existing social networks by encouraging customers to share product information with their friends.In our study we are able to directly observe the effectiveness of person to person word of mouth advertising for hundreds of thousands of products for the first time

  12. Contraceptive social marketing: a continuous cycle of planning, testing and evaluating.

    Science.gov (United States)

    1985-01-01

    This article outlines the contraceptive marketing process used by the Social Marketing for Change (SOMARC) project. The 1st stage of the process involves analysis of the market, the consumer, and the social marketing organization's capabilities. In the 2nd stage, planning, data collected in the analysis stage are used to define objectives, segment target markets, and devise strategies for each element in the marketing mix. In the 3rd stage, all the elements in the marketing mix are developed and tested (e.g. product concepts, pricing, packaging, communication messages) and refined on the basis of test results. In stage 4, the action plan is implemented and marketing progress and institutional performance are monitored. Stage 5 includes an assessment of in-market effectiveness in terms of responses from consumers, retailers, and health professionals. The last stage feeds back to the 1st. All the reviewed data are recycled into analysis to begin again the continuous process of refinement and improvement.

  13. TOURIST DESTINATION MARKETING RADAUTI

    Directory of Open Access Journals (Sweden)

    Liliana HÎNCU

    2016-12-01

    Full Text Available Tourism is a dynamic phenomenon, which is in continuous change. The tourism market is in constant transformation due to competition and growing. Tourist destinations, is facing many challenges in order to enter and remain on the market. Thus tourist destination is a well-defined service which is an assembly designed to meet tourists. The marketing mix includes the following elements: product, price, distribution, promotion. Tourists come to this area because of monasteries, some of which are included in UNESCO and are recognized nationally and internationally. Thus Romanian tourists choose this tourist destination just for a weekend. To prolong the stay of both foreigners and Romanians, as well as to attract a large number of tourists is necessary to develop tourism products type tours: 5-6 days for visiting the tourist area of Radauti. These products must contain an offer as varied and diverse, so every day contain different activities and be adjusted, for example by age segments. Linked pricing policy usually access tariffs are differentiated between Romanian and foreign tourists, being lower in the first category. Travel agencies prefer to organize package tours on request only devise some that distribute them internally and externally. There are initiatives to promote tourism area Radauti, due to the high attractiveness among destinations in Romania. Thus, this must be considered a tourist destination tourism brand renowned nationally and internationally.

  14. Market trends in the projection display industry

    Science.gov (United States)

    Dash, Sweta

    2000-04-01

    The projection display industry represents a multibillion- dollar market that includes four distinct technologies. High-volume consumer products and high-value business products drive the market, with different technologies being used in different application markets. The consumer market is dominated by rear CRT technology, especially in the projection television segment. But rear LCD (liquid crystal display) and rear reflective (DLP, or Digital Light ProcessingTM) televisions are slowly emerging as future competitors to rear CRT projectors. Front CRT projectors are still popular in the high-end home theater market. Front LCD technology and front DLP technology dominate the business market. Traditional light valve technology was the only solution for applications requiring high light outputs, but new three-chip DLP projectors meet the higher light output requirements at a lower price. In the last few years the strongest growth has been in the business market for multimedia presentation applications. This growth was due to the continued increase in display pixel formats, the continued reduction in projector weight, and the improved price/performance ratio. The projection display market will grow at a significant rate during the next five years, driven by the growth in ultraportable (market to digital and HDTV products.

  15. PV market stimulation by training and creativity workshops

    International Nuclear Information System (INIS)

    Pearsall, N.

    2001-01-01

    Building integrated photovoltaic (BIPV) systems are expected to be a major route for the utilisation of solar energy in Europe. In order for BIPV to realise its full potential, it is necessary to increase the market size and this requires the development of appropriate market segments as they become financially viable. There may be accompanying market stimulation methods such as financing packages, tax reductions or other incentives. Thus it is important for the PV system designer and/or supplier to be aware of developing market segments and of methods to address these. The realisation of a BIPV project requires the interaction of several key players and consideration of many issues, including technical design, architectural acceptability, planning constraints, interfacing with existing electricity supply systems and financing. The aims of this project were: to promote consideration of the marketing aspect of BIPV when developing projects; to introduce a range of players in the sector to marketing techniques; and to initiate new project ideas to address market needs. These aims were addressed by the organisation of creativity workshops in which marketing issues could be discussed and participants could utilise marketing approaches in the development of project ideas. (author)

  16. PV market stimulation by training and creativity workshops

    Energy Technology Data Exchange (ETDEWEB)

    Pearsall, N

    2001-07-01

    Building integrated photovoltaic (BIPV) systems are expected to be a major route for the utilisation of solar energy in Europe. In order for BIPV to realise its full potential, it is necessary to increase the market size and this requires the development of appropriate market segments as they become financially viable. There may be accompanying market stimulation methods such as financing packages, tax reductions or other incentives. Thus it is important for the PV system designer and/or supplier to be aware of developing market segments and of methods to address these. The realisation of a BIPV project requires the interaction of several key players and consideration of many issues, including technical design, architectural acceptability, planning constraints, interfacing with existing electricity supply systems and financing. The aims of this project were: to promote consideration of the marketing aspect of BIPV when developing projects; to introduce a range of players in the sector to marketing techniques; and to initiate new project ideas to address market needs. These aims were addressed by the organisation of creativity workshops in which marketing issues could be discussed and participants could utilise marketing approaches in the development of project ideas. (author)

  17. Electricity and gas market observatory. 3. Quarter 2007; Observatoire des marches de l'electricite et du gaz. 3. trimestre 2007

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    2007-07-01

    The purpose of the observatory is to provide the general public with indicators for monitoring market deregulation. It both covers the wholesale and retail electricity and gas markets in Metropolitan France. This observatory is updated every three months and data are available on CRE web site (www.cre.fr). Since the 1 of July 2007, all customers can choose their gas and electricity suppliers. The present observatory is including residential customer's statistics. Content: A - The electricity market: The retail electricity market (Introduction, Customer segments and their respective weight, Status at September 30, 2007, Dynamic analysis: 3. Quarter 2007); The wholesale electricity market (Introduction, Wholesale market activity in France, Wholesale market activity in France, Prices on the French wholesale market and European comparison, Import and export volumes, Concentration of the French electricity market); B - The gas market: The retail gas market (Introduction, Customer segments and their respective weight, Status on September 30, 2007, Dynamic analysis: 3. Quarter 2007); The wholesale gas market (Gas pricing and gas markets in Europe, The wholesale market in France); C - Appendices: Electricity and gas market observatories combined glossary, Specific electricity market observatory glossary, Specific gas market observatory glossary.

  18. Market shifting

    Energy Technology Data Exchange (ETDEWEB)

    Forst, Michael

    2013-11-01

    After years of oversupply and artificially low module pricing, market analysts believe that the solar industry will begin to stabilize by 2017. While the market activities are shifting from Europe to the Asia Pacific region and the United States, the solar shakeout continues to be in full swing including solar cell and module manufacturing. (orig.)

  19. Potential markets for advanced satellite communications

    Science.gov (United States)

    Adamson, Steven; Roberts, David; Schubert, Leroy; Smith, Brian; Sogegian, Robert; Walters, Daniel

    1993-09-01

    This report identifies trends in the volume and type of traffic offered to the U.S. domestic communications infrastructure and extrapolates these trends through the year 2011. To describe how telecommunications service providers are adapting to the identified trends, this report assesses the status, plans, and capacity of the domestic communications infrastructure. Cable, satellite, and radio components of the infrastructure are examined separately. The report also assesses the following major applications making use of the infrastructure: (1) Broadband services, including Broadband Integrated Services Digital Network (BISDN), Switched Multimegabit Data Service (SMDS), and frame relay; (2) mobile services, including voice, location, and paging; (3) Very Small Aperture Terminals (VSAT), including mesh VSAT; and (4) Direct Broadcast Satellite (DBS) for audio and video. The report associates satellite implementation of specific applications with market segments appropriate to their features and capabilities. The volume and dollar value of these market segments are estimated. For the satellite applications able to address the needs of significant market segments, the report also examines the potential of each satellite-based application to capture business from alternative technologies.

  20. Potential markets for advanced satellite communications

    Science.gov (United States)

    Adamson, Steven; Roberts, David; Schubert, Leroy; Smith, Brian; Sogegian, Robert; Walters, Daniel

    1993-01-01

    This report identifies trends in the volume and type of traffic offered to the U.S. domestic communications infrastructure and extrapolates these trends through the year 2011. To describe how telecommunications service providers are adapting to the identified trends, this report assesses the status, plans, and capacity of the domestic communications infrastructure. Cable, satellite, and radio components of the infrastructure are examined separately. The report also assesses the following major applications making use of the infrastructure: (1) Broadband services, including Broadband Integrated Services Digital Network (BISDN), Switched Multimegabit Data Service (SMDS), and frame relay; (2) mobile services, including voice, location, and paging; (3) Very Small Aperture Terminals (VSAT), including mesh VSAT; and (4) Direct Broadcast Satellite (DBS) for audio and video. The report associates satellite implementation of specific applications with market segments appropriate to their features and capabilities. The volume and dollar value of these market segments are estimated. For the satellite applications able to address the needs of significant market segments, the report also examines the potential of each satellite-based application to capture business from alternative technologies.

  1. Efficient Algorithms for Segmentation of Item-Set Time Series

    Science.gov (United States)

    Chundi, Parvathi; Rosenkrantz, Daniel J.

    We propose a special type of time series, which we call an item-set time series, to facilitate the temporal analysis of software version histories, email logs, stock market data, etc. In an item-set time series, each observed data value is a set of discrete items. We formalize the concept of an item-set time series and present efficient algorithms for segmenting a given item-set time series. Segmentation of a time series partitions the time series into a sequence of segments where each segment is constructed by combining consecutive time points of the time series. Each segment is associated with an item set that is computed from the item sets of the time points in that segment, using a function which we call a measure function. We then define a concept called the segment difference, which measures the difference between the item set of a segment and the item sets of the time points in that segment. The segment difference values are required to construct an optimal segmentation of the time series. We describe novel and efficient algorithms to compute segment difference values for each of the measure functions described in the paper. We outline a dynamic programming based scheme to construct an optimal segmentation of the given item-set time series. We use the item-set time series segmentation techniques to analyze the temporal content of three different data sets—Enron email, stock market data, and a synthetic data set. The experimental results show that an optimal segmentation of item-set time series data captures much more temporal content than a segmentation constructed based on the number of time points in each segment, without examining the item set data at the time points, and can be used to analyze different types of temporal data.

  2. Sources of Return in the Index Futures Markets

    Directory of Open Access Journals (Sweden)

    Adam Zaremba

    2011-06-01

    Full Text Available The paper concerns an issue of existence of a risk premium in equity and index futures markets. The paper consists of four parts. The first part describes the basic hypotheses of forward curves in the futures market. In the second section, I formulate 5 hypotheses concerning a risk premium in the equity futures market, its forecastability, and its dependence on a market segment and development stage. The third part includes an empirical study, which confirms the existence of timedependent and partially predictable risk premium. The research was based on the Polish futures market in the years 2000-2010. The last section of the paper discusses potential implications for the financial market practice and indicates areas for further research.

  3. Risk segmentation in Chilean social health insurance.

    Science.gov (United States)

    Hidalgo, Hector; Chipulu, Maxwell; Ojiako, Udechukwu

    2013-01-01

    The objective of this study is to identify how risk and social variables are likely to be impacted by an increase in private sector participation in health insurance provision. The study focuses on the Chilean health insurance industry, traditionally dominated by the public sector. Predictive risk modelling is conducted using a database containing over 250,000 health insurance policy records provided by the Superintendence of Health of Chile. Although perceived with suspicion in some circles, risk segmentation serves as a rational approach to risk management from a resource perspective. The variables that have considerable impact on insurance claims include the number of dependents, gender, wages and the duration a claimant has been a customer. As shown in the case study, to ensure that social benefits are realised, increased private sector participation in health insurance must be augmented by regulatory oversight and vigilance. As it is clear that a "community-rated" health insurance provision philosophy impacts on insurance firm's ability to charge "market" prices for insurance provision, the authors explore whether risk segmentation is a feasible means of predicting insurance claim behaviour in Chile's private health insurance industry.

  4. Characterizing and Reaching High-Risk Drinkers Using Audience Segmentation

    Science.gov (United States)

    Moss, Howard B.; Kirby, Susan D.; Donodeo, Fred

    2010-01-01

    Background Market or audience segmentation is widely used in social marketing efforts to help planners identify segments of a population to target for tailored program interventions. Market-based segments are typically defined by behaviors, attitudes, knowledge, opinions, or lifestyles. They are more helpful to health communication and marketing planning than epidemiologically-defined groups because market-based segments are similar in respect to how they behave or might react to marketing and communication efforts. However, market segmentation has rarely been used in alcohol research. As an illustration of its utility, we employed commercial data that describes the sociodemographic characteristics of high-risk drinkers as an audience segment; where they tend to live, lifestyles, interests, consumer behaviors, alcohol consumption behaviors, other health-related behaviors, and cultural values. Such information can be extremely valuable in targeting and planning public health campaigns, targeted mailings, prevention interventions and research efforts. Methods We describe the results of a segmentation analysis of those individuals who self-report consuming five or more drinks per drinking episode at least twice in the last 30-days. The study used the proprietary PRIZM™ audience segmentation database merged with Center for Disease Control and Prevention's (CDC) Behavioral Risk Factor Surveillance System (BRFSS) database. The top ten of the 66 PRIZM™ audience segments for this risky drinking pattern are described. For five of these segments we provide additional in-depth details about consumer behavior and the estimates of the market areas where these risky drinkers reside. Results The top ten audience segments (PRIZM clusters) most likely to engage in high-risk drinking are described. The cluster with the highest concentration of binge drinking behavior is referred to as the “Cyber Millenials.” This cluster is characterized as “the nation's tech-savvy singles

  5. Compliance with Segment Disclosure Initiatives

    DEFF Research Database (Denmark)

    Arya, Anil; Frimor, Hans; Mittendorf, Brian

    2013-01-01

    Regulatory oversight of capital markets has intensified in recent years, with a particular emphasis on expanding financial transparency. A notable instance is efforts by the Financial Accounting Standards Board that push firms to identify and report performance of individual business units...... (segments). This paper seeks to address short-run and long-run consequences of stringent enforcement of and uniform compliance with these segment disclosure standards. To do so, we develop a parsimonious model wherein a regulatory agency promulgates disclosure standards and either permits voluntary...... by increasing transparency and leveling the playing field. However, our analysis also demonstrates that in the long run, if firms are unable to use discretion in reporting to maintain their competitive edge, they may seek more destructive alternatives. Accounting for such concerns, in the long run, voluntary...

  6. Applying an international CAPM to herding behaviour model for integrated stock markets

    Directory of Open Access Journals (Sweden)

    Najmudin Najmudin

    2017-12-01

    Full Text Available Development of financial globalization in the form of stock market integration experiences a trend which is getting stronger. The analysis models in the field of finance and investments should be able to adjust to these developments. This adjustment includes the models used to detect the existence of herding behavior. All this time, the herding behavior model of individual stocks towards market consensus has been referring to CAPM theory. The basic assumption of CAPM is that financial assets at a domestic stock market are segmented from the financial assets’ movement at the global market. Therefore, this paper aims to provide an alternative view in the form of an international herding model that should be applied in the context of an integrated stock market. The model was created with reference to the international CAPM. This paper combined ICAPM method and international CSAD model to identify herding for eight stock markets, the sample period being from January 2003 to December 2016. The result found that for segmented stock markets, represented by China and the Philippines, herding happened for both overall the sample period and the market crisis period. In addition, for the integrated stock markets, represented by Indonesia, Japan, Malaysia, Singapore, Thailand, and the UK, herding behavior was only found during the market crisis period. Therefore, classification of market integrations should be considered in assessing the herding behaviour at stock markets.

  7. Liquidity in the Dutch wholesale electricity market

    International Nuclear Information System (INIS)

    Newbery, D.; Von der Fehr, N.H.; Van Damme, E.

    2003-05-01

    Industry concerns over perceived reductions in the liquidity of the Dutch wholesale electricity market led the DTe to ask the Market Surveillance Committee (MSC) to examine recent developments. This report starts with a generic examination of wholesale power markets and liquidity and its measurement. An overview of the Dutch wholesale electricity market and its constituent segments follows together with a summary of events and opinions connected to liquidity that have been reported in the trade press. Sources of information on market liquidity are then reviewed. Participation in the market is analysed before examining each market segment and this analysis and the earlier sections are then drawn together in conclusions and recommendations

  8. Clustering Methods Application for Customer Segmentation to Manage Advertisement Campaign

    Directory of Open Access Journals (Sweden)

    Maciej Kutera

    2010-10-01

    Full Text Available Clustering methods are recently so advanced elaborated algorithms for large collection data analysis that they have been already included today to data mining methods. Clustering methods are nowadays larger and larger group of methods, very quickly evolving and having more and more various applications. In the article, our research concerning usefulness of clustering methods in customer segmentation to manage advertisement campaign is presented. We introduce results obtained by using four selected methods which have been chosen because their peculiarities suggested their applicability to our purposes. One of the analyzed method k-means clustering with random selected initial cluster seeds gave very good results in customer segmentation to manage advertisement campaign and these results were presented in details in the article. In contrast one of the methods (hierarchical average linkage was found useless in customer segmentation. Further investigations concerning benefits of clustering methods in customer segmentation to manage advertisement campaign is worth continuing, particularly that finding solutions in this field can give measurable profits for marketing activity.

  9. 3D geomarketing segmentation: A higher spatial dimension planning perspective

    DEFF Research Database (Denmark)

    Suhaibah, A.; Uznir, U.; Rahman, A. A.

    2016-01-01

    Geomarketing is a discipline which uses geographic information in the process of planning and implementation of marketing activities. It can be used in any aspect of the marketing such as price, promotion or geo targeting. The analysis of geomarketing data use a huge data pool such as location...... residential areas, topography, it also analyzes demographic information such as age, genre, annual income and lifestyle. This information can help users to develop successful promotional campaigns in order to achieve marketing goals. One of the common activities in geomarketing is market segmentation...... a combination of market segmentation based on geographic criteria and clustering algorithm for 3D geomarketing data management. The proposed approach is capable in minimizing the overlap region during market segmentation. In this paper, geomarketing in urban area is used as a case study. Based on the case study...

  10. Marketing and organizational aspects of HRM

    Directory of Open Access Journals (Sweden)

    Gutić Dragutin

    2007-01-01

    Full Text Available Every manager has responsibility for human resources management: managers of all divisions and of all business functions in a company. Principles, as well as contents of these resources management are generally known and accepted as one of certain and key factors of management and managers. In this scientific paper the author defines the basic thesis: marketing employees management can not only be a task for the center for human resources management on a corporate level, as it is usually represented in theory and practice. Instead, the author argues and pleads for human resources management in marketing to be one of the certain functions for every marketing manager. Marketing managers should be essential holders of human resources management function in a marketing organization. This could possibly be achieved in a way that management functions and tasks are regularly distributed between the center for human resources on corporate level and marketing organization. Marketing managers have more information and knowledge, as well as the greatest interest to realize key functions of employees management in marketing. In this direction, the author offers several decentralization models of this function, as well as division of work between the center for human resources on corporate level and marketing organization. The author makes contribution in defining three models: centralized, decentralized operative functions and a model of complete decentralization of all human resources management functions. The choice of a certain model is determined by a number of different factors: type and size of a company, management system development, marketing conception and organization development, strategic goals of a company and others. Centralized model of human resources management in a marketing organization includes implicitly that all the functions of that management are directly under the authority of marketing manager. Managers of lower levels, like sales

  11. Market analysis. Renewable fuels

    International Nuclear Information System (INIS)

    2014-01-01

    The Agency for Renewable Resources (FNR) had on behalf of the Federal Ministry of Food and Agriculture created a study on the market development of renewable resources in Germany and published this in the year of 2006. The aim of that study was to identify of actual status and market performance of the individual market segments of the material and energetic use as a basis for policy recommendations for accelerated and long term successful market launch and market share expansion of renewable raw materials. On behalf of the FNR, a market analysis of mid-2011 was carried out until the beginning of 2013, the results of which are hereby resubmitted. This market analysis covers all markets of material and energetic use in the global context, taking account of possible competing uses. A market segmentation, which was based on the product classification of the Federal Statistical Office, formed the basis of the analysis. A total of ten markets have been defined, seven material and three energetic use. [de

  12. Estudo das habilidades adaptativas desenvolvidas por jovens com Síndrome de Down incluídos e não incluídos no mercado de trabalho Adaptive skills developed by young people with Down Syndrome included and not included in the labor market

    Directory of Open Access Journals (Sweden)

    Maria Luiza Gomes-Machado

    2009-12-01

    Full Text Available O objetivo deste artigo é apresentar a relação entre o desenvolvimento de habilidades adaptativas por pessoas portadoras de síndrome de Down (SD e sua inclusão no mercado de trabalho. Este estudo analisou as habilidades desenvolvidas por pessoas incluídas e não incluídas no mercado de trabalho. A pesquisa revelou que as pessoas portadoras de habilidades adaptativas prévias são favorecidas na seleção para o trabalho, em detrimento das demais. Em seguida analisaremos tais resultados, confrontando-os com alguns fatores condicionantes do desenvolvimento de tais habilidades prévias, tais como o ambiente familiar, assim como as influências socioculturais. Por fim, apontaremos a necessidade de inclusão das demais pessoas com SD.The aim of this paper is to present the relationship between the development of adaptive skills by people with Down syndrome (DS and their inclusion in the labor market. This study examined the skills developed by people included and not included in the labor market. The research showed that people with prior adaptive abilities are favored in the work selection to the detriment of the others. In the following pages, we will analyze these results, comparing them with some of the factors that condition the development of such prior skills, such as family environment and sociocultural influences. Finally, we will indicate the need to include the other people with DS.

  13. Segmented heat exchanger

    Science.gov (United States)

    Baldwin, Darryl Dean; Willi, Martin Leo; Fiveland, Scott Byron; Timmons, Kristine Ann

    2010-12-14

    A segmented heat exchanger system for transferring heat energy from an exhaust fluid to a working fluid. The heat exchanger system may include a first heat exchanger for receiving incoming working fluid and the exhaust fluid. The working fluid and exhaust fluid may travel through at least a portion of the first heat exchanger in a parallel flow configuration. In addition, the heat exchanger system may include a second heat exchanger for receiving working fluid from the first heat exchanger and exhaust fluid from a third heat exchanger. The working fluid and exhaust fluid may travel through at least a portion of the second heat exchanger in a counter flow configuration. Furthermore, the heat exchanger system may include a third heat exchanger for receiving working fluid from the second heat exchanger and exhaust fluid from the first heat exchanger. The working fluid and exhaust fluid may travel through at least a portion of the third heat exchanger in a parallel flow configuration.

  14. Pavement management segment consolidation

    Science.gov (United States)

    1998-01-01

    Dividing roads into "homogeneous" segments has been a major problem for all areas of highway engineering. SDDOT uses Deighton Associates Limited software, dTIMS, to analyze life-cycle costs for various rehabilitation strategies on each segment of roa...

  15. Managing the market. Focusing on a select group of customers can keep an organization competitive.

    Science.gov (United States)

    MacStravic, R S

    1989-05-01

    The real challenge in healthcare marketing today is managing markets, focusing on selected groups of customers rather than on the organization or its services. Market management includes three distinct but related levels: Strategic market management assesses current and potential markets and chooses those the organization can serve best; segment management focuses on the needs and wants of subsets of chosen customers; and customer management reinforces long-term commitments to the organization. The patient care experience can be broken down into specific contacts with each staff member. The key to managing the experience is to identify and achieve standards of performance for each contact by examining what each event means to the patients and how patients judge each staff member, as well as the overall care experience. Regular feedback helps. An unavoidable risk in market management is that a given segment may decline in size, in need for services, or in cohesiveness as a segment. Yet those organizations which can identify the right segments and "manage" them effectively will have an advantage in a competitive market.

  16. Speaker segmentation and clustering

    OpenAIRE

    Kotti, M; Moschou, V; Kotropoulos, C

    2008-01-01

    07.08.13 KB. Ok to add the accepted version to Spiral, Elsevier says ok whlile mandate not enforced. This survey focuses on two challenging speech processing topics, namely: speaker segmentation and speaker clustering. Speaker segmentation aims at finding speaker change points in an audio stream, whereas speaker clustering aims at grouping speech segments based on speaker characteristics. Model-based, metric-based, and hybrid speaker segmentation algorithms are reviewed. Concerning speaker...

  17. Spinal segmental dysgenesis

    Directory of Open Access Journals (Sweden)

    N Mahomed

    2009-06-01

    Full Text Available Spinal segmental dysgenesis is a rare congenital spinal abnormality , seen in neonates and infants in which a segment of the spine and spinal cord fails to develop normally . The condition is segmental with normal vertebrae above and below the malformation. This condition is commonly associated with various abnormalities that affect the heart, genitourinary, gastrointestinal tract and skeletal system. We report two cases of spinal segmental dysgenesis and the associated abnormalities.

  18. Marketing Online Services: Product, Market and Strategy.

    Science.gov (United States)

    Trudell, Libby

    1991-01-01

    Describes characteristics of the online marketplace. Topics discussed include technology barriers; data ownership; markets for online services, including libraries and end users; marketing and promotion tactics, including exhibits and conferences, advertising, direct mail, and user groups; international marketing and service; strategic marketing…

  19. Ethics and marketing research

    Directory of Open Access Journals (Sweden)

    Salai Suzana

    2006-01-01

    Full Text Available The ethics is the inner law of the individual. Its application is controlled and sacked by the self-awareness and the surrounding (by ethical codecs. The self-awareness is the inner law produced by everyday life, and is therefore changeable and adaptable to the outer reality. The ethics is a common field of marketing research, within the processes of ethical dilemmas and the marketing research process itself (identified target segments: the public the consumer, the subject ordering marketing research and marketing researchers.

  20. Exploring the Constraint Profile of Winter Sports Resort Tourist Segments.

    Science.gov (United States)

    Priporas, Constantinos-Vasilios; Vassiliadis, Chris A; Bellou, Victoria; Andronikidis, Andreas

    2015-09-01

    Many studies have confirmed the importance of market segmentation both theoretically and empirically. Surprisingly though, no study has so far addressed the issue from the perspective of leisure constraints. Since different consumers face different barriers, we look at participation in leisure activities as an outcome of the negotiation process that winter sports resort tourists go through, to balance between related motives and constraints. This empirical study reports the findings on the applicability of constraining factors in segmenting the tourists who visit winter sports resorts. Utilizing data from 1,391 tourists of winter sports resorts in Greece, five segments were formed based on their constraint, demographic, and behavioral profile. Our findings indicate that such segmentation sheds light on factors that could potentially limit the full utilization of the market. To maximize utilization, we suggest customizing marketing to the profile of each distinct winter sports resort tourist segment that emerged.