Market segmentation by motivation: The case of Switzerland

OpenAIRE

Bieger, Thomas; Laesser, Christian

2002-01-01

This contribution is about the segmentation of mature travel markets, as exemplified by Switzerland. Based on an extensive and representative travel survey covering 2,000 households and more than 11,000 trips, a situational, motivation-based travel market segmentation is proposed. The clustering of motivations proves to be a valuable means to segment markets. The results reveal a diminishing role of socio-demographic segment descriptors. It is more the (anticipated) travel profile and the att...

Marketing Communications as Important Segment of the Marketing Concept

Directory of Open Access Journals (Sweden)

Mirković Milena

2016-06-01

Full Text Available New frameworks operating at the international level have led to the need for a broader and more complex involvement of companies in international economic flows. In such circumstances, focus on the international and global markets becomes inevitable. Each segment companies must adapt and evolve in accordance with such conditions. Marketing as an important activity of the company in selling products or services is also changing and expanding its activities in line with international market. This leads to the creation of an international marketing concept and system as a specific approach to the processing of international economic relations. An important segment of implementation of the marketing concept is the marketing communication, which in terms of the limited number of international barriers. It is certainly possible to overcome with a well-defined marketing strategy. Clearly defined marketing strategy and well-prepared marketing mix remove barriers, to meet the set goals and lead to positive results for the company.

Market segmentation of mobile communications in SEE region

Directory of Open Access Journals (Sweden)

Domazet Anto

2006-01-01

Full Text Available In the focus of all activities are customers of mobile services on mobile communications market. As the basis of telecommunication network and services development, as also for creating an optimal marketing-mix from mobile operators' side, we have investigated the needs, motivations and customer behavior and have made analysis mobile communication customers on the SEE Region market. The aim of this analysis is identification of the regional segments and following their growth, size and profitability. At the end, we have contributed the suggestions for creating the marketing-mix using a strategy of marketing differentiation, which implicit optimal combination of all marketing-mix elements for each regional segment separately. For identified segments we have set up an estimation model of significant key factors on the particular segments, because of more efficient creation of marketing instruments.

Review of segmentation process in consumer markets

Directory of Open Access Journals (Sweden)

Veronika Jadczaková

2013-01-01

Full Text Available Although there has been a considerable debate on market segmentation over five decades, attention was merely devoted to single stages of the segmentation process. In doing so, stages as segmentation base selection or segments profiling have been heavily covered in the extant literature, whereas stages as implementation of the marketing strategy or market definition were of a comparably lower interest. Capitalizing on this shortcoming, this paper strives to close the gap and provide each step of the segmentation process with equal treatment. Hence, the objective of this paper is two-fold. First, a snapshot of the segmentation process in a step-by-step fashion will be provided. Second, each step (where possible will be evaluated on chosen criteria by means of description, comparison, analysis and synthesis of 32 academic papers and 13 commercial typology systems. Ultimately, the segmentation stages will be discussed with empirical findings prevalent in the segmentation studies and last but not least suggestions calling for further investigation will be presented. This seven-step-framework may assist when segmenting in practice allowing for more confidential targeting which in turn might prepare grounds for creating of a differential advantage.

Essays in international market segmentation

NARCIS (Netherlands)

Hofstede, ter F.

1999-01-01

The primary objective of this thesis is to develop and validate new methodologies to improve the effectiveness of international segmentation strategies. The current status of international market segmentation research is reviewed in an introductory chapter, which provided a number of

Modeling of market segmentation for new IT product development

Science.gov (United States)

Nasiopoulos, Dimitrios K.; Sakas, Damianos P.; Vlachos, D. S.; Mavrogianni, Amanda

2015-02-01

Businesses from all Information Technology sectors use market segmentation[1] in their product development[2] and strategic planning[3]. Many studies have concluded that market segmentation is considered as the norm of modern marketing. With the rapid development of technology, customer needs are becoming increasingly diverse. These needs can no longer be satisfied by a mass marketing approach and follow one rule. IT Businesses can face with this diversity by pooling customers[4] with similar requirements and buying behavior and strength into segments. The result of the best choices about which segments are the most appropriate to serve can then be made, thus making the best of finite resources. Despite the attention which segmentation gathers and the resources that are invested in it, growing evidence suggests that businesses have problems operationalizing segmentation[5]. These problems take various forms. There may have been a rule that the segmentation process necessarily results in homogeneous groups of customers for whom appropriate marketing programs and procedures for dealing with them can be developed. Then the segmentation process, that a company follows, can fail. This increases concerns about what causes segmentation failure and how it might be overcome. To prevent the failure, we created a dynamic simulation model of market segmentation[6] based on the basic factors leading to this segmentation.

Segmentation of the Indian photovoltaic market

International Nuclear Information System (INIS)

Srinivasan, S.

2005-01-01

This paper provides an analytical framework studying the actors, networks and institutions and examines the evolution of the Indian Solar Photovoltaic (PV) Market. Different market segments, along the lines of demand and supply of PV equipment, i.e. on the basis of geography, end-use application, subsidy policy and other financing mechanisms, are detailed. The objective of this effort is to identify segments that require special attention from policy makers, donors and the Ministry of Non-Conventional Energy Sources. The paper also discusses the evolution of the commercial PV market in certain parts of the country and trends in the maturity of the market. (author)

Unfolding Implementation in Industrial Market Segmentation

DEFF Research Database (Denmark)

Bøjgaard, John; Ellegaard, Chris

2011-01-01

to pave the way towards closing this gap. The extent of implementation coverage is assessed and various notions of implementation are identified. Implementation as the task of converting segmentation plans into action (referred to as execution) is identified as a particularly beneficial focus area...... for marketing management. Three key elements and challenges connected to execution of market segmentation are identified — organization, motivation, and adaptation....

Clusterwise regression and market segmentation : developments and applications

NARCIS (Netherlands)

Wedel, M.

1990-01-01

The present work consists of two major parts. In the first part the literature on market segmentation is reviewed, in the second part a set of new methods for market segmentation are developed and applied.

Part 1 starts with a discussion of the segmentation concept, and proceeds

Identifying market segments in consumer markets: variable selection and data interpretation

OpenAIRE

Tonks, D G

2004-01-01

Market segmentation is often articulated as being a process which displays the recognised features of classical rationalism but in part; convention, convenience, prior experience and the overarching impact of rhetoric will influence if not determine the outcomes of a segmentation exercise. Particular examples of this process are addressed critically in this paper which concentrates on the issues of variable choice for multivariate approaches to market segmentation and also the methods used fo...

FBIH financial market segmentation on the basis of image factors

Directory of Open Access Journals (Sweden)

Arnela Bevanda

2008-12-01

Full Text Available The aim of the study is to recognize, single out and define market segments useful for future marketing strategies, using certain statistical techniques on the basis of influence of various image factors of financial institutions. The survey included a total of 500 interviewees: 250 bank clients and 250 clients of insurance companies. Starting from the problem area and research goal, the following hypothesis has been formulated: Basic preferences of clients in regard of image factors while selecting financial institutions are different enough to be used as such for differentiating significant market segments of clients. Two segments have been singled out by cluster analysis and named, respectively, traditionalists and visualists. Results of the research confirmed the established hypothesis and pointed to the fact that managers in the financial institutions of the Federation of Bosnia and Herzegovina (FBIH must undertake certain corrective actions, especially when planning and implementing communication strategies, if they wish to maintain their competitiveness in serving both selected segments.

Understanding the market for geographic information: A market segmentation and characteristics analysis

Science.gov (United States)

Piper, William S.; Mick, Mark W.

1994-01-01

Findings and results from a marketing research study are presented. The report identifies market segments and the product types to satisfy demand in each. An estimate of market size is based on the specific industries in each segment. A sample of ten industries was used in the study. The scientific study covered U.S. firms only.

MARKET SEGMENTATION PRACTICES OF RETAIL CROP INPUT FIRMS

OpenAIRE

Jay Akridge; Mike Boehlje; Allan Gray; Aaron Reimer

2007-01-01

While market segmentation and the associated idea of target marketing are not new, there are questions about how the strategy of market segmentation and target marketing is being used in retail agribusiness firms. Previous research has demonstrated that distinct groups of farmers/customers exist (Alexander). However, retail crop input firms tend to be of modest size and are geographically bound. Both lack of resources and confinement to a specific geographic market present challenges for succ...

Segmentation and informality in Vietnam : a survey of the literature: country case study on labour market segmentation

OpenAIRE

Cling, Jean-Pierre; Razafindrakoto, Mireille; Roubaud, François

2014-01-01

Labour market segmentation is usually defined as the division of the labour markets into separate sub-markets or segments, distinguished by different characteristics and behavioural rules (incomes, contracts, etc.). The economic debate on the segmentation issue has been focusing in developed countries, and especially in Europe, on contractual segmentation and dualism.

Marketing ambulatory care to women: a segmentation approach.

Science.gov (United States)

Harrell, G D; Fors, M F

1985-01-01

Although significant changes are occurring in health care delivery, in many instances the new offerings are not based on a clear understanding of market segments being served. This exploratory study suggests that important differences may exist among women with regard to health care selection. Five major women's segments are identified for consideration by health care executives in developing marketing strategies. Additional research is suggested to confirm this segmentation hypothesis, validate segmental differences and quantify the findings.

Balancing the fit and logistics costs of market segmentations

NARCIS (Netherlands)

Turkensteen, M.; Sierksma, G.; Wieringa, J.E.

2011-01-01

Segments are typically formed to serve distinct groups of consumers with differentiated marketing mixes, that better fit their specific needs and wants. However, buyers in a segment are not necessarily geographically closely located. Serving a geographically dispersed segment with one marketing mix

[Segment analysis of the target market of physiotherapeutic services].

Science.gov (United States)

Babaskin, D V

2010-01-01

The objective of the present study was to demonstrate the possibilities to analyse selected segments of the target market of physiotherapeutic services provided by medical and preventive-facilities of two major types. The main features of a target segment, such as provision of therapeutic massage, are illustrated in terms of two characteristics, namely attractiveness to the users and the ability of a given medical facility to satisfy their requirements. Based on the analysis of portfolio of the available target segments the most promising ones (winner segments) were selected for further marketing studies. This choice does not exclude the possibility of involvement of other segments of medical services in marketing activities.

SEGMENTING RETAIL MARKETS ON STORE IMAGE USING A CONSUMER-BASED METHODOLOGY

NARCIS (Netherlands)

STEENKAMP, JBEM; WEDEL, M

1991-01-01

Various approaches to segmenting retail markets based on store image are reviewed, including methods that have not yet been applied to retailing problems. It is argued that a recently developed segmentation technique, fuzzy clusterwise regression analysis (FCR), holds high potential for store-image

Beyond Dualism: Multi-Segmented Labor Markets in Ghana

OpenAIRE

James Heintz; Fabián Slonimczy

2007-01-01

Using estimates of earnings functions in Ghana, this paper examines patterns of labor market segmentation with regard to formal and informal employment. Persistent earnings differentials are used as indicators of limited mobility across segments of the employed labor force. We find evidence of labor market segmentation between formal and informal employment and between different categories of informal employment which cannot be fully explained by human capital, physical asset, or credit marke...

Holcim (Italia) SpA. Segmenting and Targeting Business Markets

OpenAIRE

G. PADULA

2004-01-01

The case study presents a huge set of data, both market data and firm data, and encourages students to: analyse the market and competitive environment of the firm; evaluate the current segmentation, targeting and positioning strategy of the firm; take marketing strategic decisions in the areas of segmentation, targeting, positioning.

Identifying spatial segments in international markets

NARCIS (Netherlands)

Ter Hofstede, F; Wedel, M; Steenkamp, JBEM

2002-01-01

The identification of geographic target markets is critical to the success of companies that are expanding internationally. Country borders have traditionally been used to delineate such target markets, resulting in accessible segments and cost efficient entry strategies. However, at present such

Shopping Effort Classification: Implications for Segmenting the College Student Market

Science.gov (United States)

Wright, Robert E.; Palmer, John C.; Eidson, Vicky; Griswold, Melissa

2011-01-01

Market segmentation strategies based on levels of consumer shopping effort have long been utilized by marketing professionals. Such strategies can be beneficial in assisting marketers with development of appropriate marketing mix variables for segments. However, these types of strategies have not been assessed by researchers examining segmentation…

Research on the Marketing of Rural Tourism on the Basis of Market Segmentation

Institute of Scientific and Technical Information of China (English)

2011-01-01

With the development of modern agriculture and the further improvement in balancing urban and rural development, rural tourism ushered in a new opportunity for development. However, due to lack of market segmentation,rural tourism in China is facing many problems.The rural tourists will be classified based on the market segmentation in this article,and then put forward four aspects from the use of different target market strategy, develop network marketing, Implements the region brand strategy and international marketing strategy.The aim is to offer advices and suggestions to the sustainable development of the rural tourism.

Usage rate segmentation: enriching the US wine market profile

Directory of Open Access Journals (Sweden)

Kelley K

2015-05-01

Full Text Available Kathleen Kelley,1 Jeffrey Hyde,2 Johan Bruwer3 1Department of Plant Science, 2Department of Agricultural Economics, Sociology, and Education, The Pennsylvania State University, University Park, PA, USA; 3School of Marketing, University of South Australia, Adelaide, SA, Australia Abstract: The purpose of this research is to enrich our knowledge of the US wine market and provide insights into how usage rate segmentation can be enhanced by select innovative perspectives of current offerings. Data were collected through a 15-minute online survey of 910 US wine drinkers randomly selected from a panel of consumers. It was found that the “super core” segment not only drank wine more frequently, but also were more likely to drink other types of alcohol presented (beer, distilled spirits, and ready-to-drink cocktails, and at a greater frequency, “at least once a week” and “about once a week”, than “marginal” drinkers. Differences between usage rate segments existed between sex and age generations. Female millennial “super core” consumers would increase wine consumption if the number of calories were reduced to fewer than 80 per 5 oz serving. Practical implications for a winery or wine retailer might include the potential to add these beverages to their product offering or bundling these beverages to create packages (allowing for mass customization, which is used often in retail and appropriately marketing these offerings to their customers. Changes that may invoke a positive response are wine made from “sustainably farmed” or “naturally farmed” grapes, and certified carbon-free wine. From an originality viewpoint, this study is the first to investigate how usage rate segmentation can be enriched by means of variable cross-extension and examination. Keywords: consumer behavior, market segmentation, usage rate, consumption frequency, USA

Segmentation in local hospital markets.

Science.gov (United States)

Dranove, D; White, W D; Wu, L

1993-01-01

This study examines evidence of market segmentation on the basis of patients' insurance status, demographic characteristics, and medical condition in selected local markets in California in the years 1983 and 1989. Substantial differences exist in the probability patients may be admitted to particular hospitals based on insurance coverage, particularly Medicaid, and race. Segmentation based on insurance and race is related to hospital characteristics, but not the characteristics of the hospital's community. Medicaid patients are more likely to go to hospitals with lower costs and fewer service offerings. Privately insured patients go to hospitals offering more services, although cost concerns are increasing. Hispanic patients also go to low-cost hospitals, ceteris paribus. Results indicate little evidence of segmentation based on medical condition in either 1983 or 1989, suggesting that "centers of excellence" have yet to play an important role in patient choice of hospital. The authors found that distance matters, and that patients prefer nearby hospitals, moreso for some medical conditions than others, in ways consistent with economic theories of consumer choice.

Segmentation of overweight Americans and opportunities for social marketing.

Science.gov (United States)

Kolodinsky, Jane; Reynolds, Travis

2009-03-08

The food industry uses market segmentation to target products toward specific groups of consumers with similar attitudinal, demographic, or lifestyle characteristics. Our aims were to identify distinguishable segments within the US overweight population to be targeted with messages and media aimed at moving Americans toward more healthy weights. Cluster analysis was used to identify segments of consumers based on both food and lifestyle behaviors related to unhealthy weights. Drawing from Social Learning Theory, the Health Belief Model, and existing market segmentation literature, the study identified five distinct, recognizable market segments based on knowledge and behavioral and environmental factors. Implications for social marketing campaigns designed to move Americans toward more healthy weights were explored. The five clusters identified were: Highest Risk (19%); At Risk (22%); Right Behavior/Wrong Results (33%); Getting Best Results (13%); and Doing OK (12%). Ninety-nine percent of those in the Highest Risk cluster were overweight; members watched the most television and exercised the least. Fifty-five percent of those in the At Risk cluster were overweight; members logged the most computer time and almost half rarely or never read food labels. Sixty-six percent of those in the Right Behavior/Wrong Results cluster were overweight; however, 95% of them were familiar with the food pyramid. Members reported eating a low percentage of fast food meals (8%) compared to other groups but a higher percentage of other restaurant meals (15%). Less than six percent of those in the Getting Best Results cluster were overweight; every member read food labels and 75% of members' meals were "made from scratch." Eighteen percent of those in the Doing OK cluster were overweight; members watched the least television and reported eating 78% of their meals "made from scratch." This study demonstrated that five distinct market segments can be identified for social marketing

Segmentation of overweight Americans and opportunities for social marketing

Directory of Open Access Journals (Sweden)

Reynolds Travis

2009-03-01

Full Text Available Abstract Background The food industry uses market segmentation to target products toward specific groups of consumers with similar attitudinal, demographic, or lifestyle characteristics. Our aims were to identify distinguishable segments within the US overweight population to be targeted with messages and media aimed at moving Americans toward more healthy weights. Methods Cluster analysis was used to identify segments of consumers based on both food and lifestyle behaviors related to unhealthy weights. Drawing from Social Learning Theory, the Health Belief Model, and existing market segmentation literature, the study identified five distinct, recognizable market segments based on knowledge and behavioral and environmental factors. Implications for social marketing campaigns designed to move Americans toward more healthy weights were explored. Results The five clusters identified were: Highest Risk (19%; At Risk (22%; Right Behavior/Wrong Results (33%; Getting Best Results (13%; and Doing OK (12%. Ninety-nine percent of those in the Highest Risk cluster were overweight; members watched the most television and exercised the least. Fifty-five percent of those in the At Risk cluster were overweight; members logged the most computer time and almost half rarely or never read food labels. Sixty-six percent of those in the Right Behavior/Wrong Results cluster were overweight; however, 95% of them were familiar with the food pyramid. Members reported eating a low percentage of fast food meals (8% compared to other groups but a higher percentage of other restaurant meals (15%. Less than six percent of those in the Getting Best Results cluster were overweight; every member read food labels and 75% of members' meals were "made from scratch." Eighteen percent of those in the Doing OK cluster were overweight; members watched the least television and reported eating 78% of their meals "made from scratch." Conclusion This study demonstrated that five distinct

Do Culture-based Segments Predict Selection of Market Strategy?

Directory of Open Access Journals (Sweden)

Veronika Jadczaková

2015-01-01

Full Text Available Academists and practitioners have already acknowledged the importance of unobservable segmentation bases (such as psychographics yet still focusing on how well these bases are capable of describing relevant segments (the identifiability criterion rather than on how precisely these segments can predict (the predictability criterion. Therefore, this paper intends to add a debate to this topic by exploring whether culture-based segments do account for a selection of market strategy. To do so, a set of market strategy variables over a sample of 251 manufacturing firms was first regressed on a set of 19 cultural variables using canonical correlation analysis. Having found significant relationship in the first canonical function, it was further examined by means of correspondence analysis which cultural segments – if any – are linked to which market strategies. However, as correspondence analysis failed to find a significant relationship, it may be concluded that business culture might relate to the adoption of market strategy but not to the cultural groupings presented in the paper.

A novel model for product bundling and direct marketing in e-commerce based on market segmentation

Directory of Open Access Journals (Sweden)

Arash Beheshtian-Ardakani

2018-01-01

Full Text Available Nowadays, companies offer product bundles with special discounts in order to sell more products. However, it is important to note that customers show different levels of loyalties to companies, and each segment of the market has unique features, which influences the customers’ buying patterns. The primary purpose of this paper is to propose a novel model for product bundling in e-commerce websites by using market segmentation variables and customer loyalty analysis. RFM model is employed to calculate customer loyalty. Subsequently, the customers are grouped based on their loyalty levels. Each group is then divided into different segments based on market segmentation variables. The product bundles are determined for each market segment via clustering algorithms. Apriori algorithm is also used to determine the association rules for each product bundle. Classification models are applied in order to determine which product bundle should be recommended to each customer. The results demonstrate that the silhouette coefficient, support, confidence, and accuracy values are higher when both customer loyalty level and market segmentation variables are used in product bundling. Accordingly, the proposed model increases the chance of success in direct marketing and recommending product bundles to customers.

Effective Marketing Strategies Flow from Sound Segmentation Data.

Science.gov (United States)

Chen, Henry C. K.; And Others

The paper investigates the potential market segments of an upper division university in transition to 4-year status, and explores selection criteria and the influence of various information sources on the choice of university by the potential target students. Data sources for the study included a survey of 142 freshmen students of whom 120…

Market Segmentation and Conjoint Analysis for Apple Family Design

OpenAIRE

Abbas Al-Refaie; Nour Bata

2016-01-01

A distributor of Apple products' experiences numerous difficulties in developing marketing strategies for new and existing mobile product entries that maximize customer satisfaction and the firm's profitability. This research, therefore, integrates market segmentation in platform-based product family design and conjoint analysis to identify iSystem combinations that increase customer satisfaction and business profits. First, the enhanced market segmentation grid is created. Then, the estimate...

Market Segmentation, Information Asymmetry and Investor Responses in the Chinese A- and B- Markets

Directory of Open Access Journals (Sweden)

Juan Yao

2014-03-01

Full Text Available This paper examines changes in returns and trading volumes around earnings announcements for firms which have both A-shares (traditionally for local investors only and B-shares (traditionally for foreign investors only in China. It considers the impact of regulatory changes which reduced the segmentation of local and foreign investors across the two classes of shares. We find that both the A- and B-markets experience significant price changes around earning announcements. When the two markets are fully segmented, the magnitude of price changes in the A-share market are significantly smaller than the B-market which lends empirical support to the previous claim that the B-market is less informed. The changes in trading volume indicate that the B-market investors have less divergent expectations and interpretations of the pre-disclosure information compared to the A-market investors.However, when regulatory changes reduced the level of segmentation, the price and volume reactions in the two markets became more consistent. The results suggest that the A- and Bmarkets are more integrated as a result of the regulatory changes.

Promoting Hong Kong's Higher Education to Asian Markets: Market Segmentations and Strategies

Science.gov (United States)

Cheung, Alan C. K.; Yuen, Timothy W. W.; Yuen, Celeste Y. M.; Cheng, Yin Cheong

2010-01-01

Purpose: The main purpose of this study is threefold: to analyze the current conditions of higher education services offered in the three target markets; to conduct market segmentation analysis of these markets; and to recommend the most appropriate market entry strategies for Hong Kong's education service providers. Design/methodology/approach:…

Differential segmentation responses to an alcohol social marketing program.

Science.gov (United States)

Dietrich, Timo; Rundle-Thiele, Sharyn; Schuster, Lisa; Drennan, Judy; Russell-Bennett, Rebekah; Leo, Cheryl; Gullo, Matthew J; Connor, Jason P

2015-10-01

This study seeks to establish whether meaningful subgroups exist within a 14-16 year old adolescent population and if these segments respond differently to the Game On: Know Alcohol (GOKA) intervention, a school-based alcohol social marketing program. This study is part of a larger cluster randomized controlled evaluation of the GOKA program implemented in 14 schools in 2013/2014. TwoStep cluster analysis was conducted to segment 2,114 high school adolescents (14-16 years old) on the basis of 22 demographic, behavioral, and psychographic variables. Program effects on knowledge, attitudes, behavioral intentions, social norms, alcohol expectancies, and drinking refusal self-efficacy of identified segments were subsequently examined. Three segments were identified: (1) Abstainers, (2) Bingers, and (3) Moderate Drinkers. Program effects varied significantly across segments. The strongest positive change effects post-participation were observed for Bingers, while mixed effects were evident for Moderate Drinkers and Abstainers. These findings provide preliminary empirical evidence supporting the application of social marketing segmentation in alcohol education programs. Development of targeted programs that meet the unique needs of each of the three identified segments will extend the social marketing footprint in alcohol education. Copyright © 2015 Elsevier Ltd. All rights reserved.

Segmenting the Latin American travel market to South Africa

Directory of Open Access Journals (Sweden)

Martinette Kruger

2017-03-01

Full Text Available Orientation and motive of research: Tourism growth to South Africa is in decline resulting in an emphasis shift to identify new markets to offset the slowdown in tourism growth. Purpose of research: This study identified viable target markets within the Latin America tourist market using market segmentation based on motivations to travel to South Africa. Results and findings: Four viable segments were identified that should be catered for and, based on the distinct characteristics of each market, marketing strategies are proposed. Practical implications: This study makes a valuable contribution to the current tourism literature by expanding current knowledge of the profile and motives of a, to date, relatively unknown tourist market.

Marketing Education Through Benefit Segmentation. AIR Forum 1981 Paper.

Science.gov (United States)

Goodnow, Wilma Elizabeth

The applicability of the "benefit segmentation" marketing technique to education was tested at the College of DuPage in 1979. Benefit segmentation identified target markets homogeneous in benefits expected from a program offering and may be useful in combatting declining enrollments. The 487 randomly selected students completed the 223…

The Teaching Evaluation Process: Segmentation of Marketing Students.

Science.gov (United States)

Yau, Oliver H. M.; Kwan, Wayne

1993-01-01

A study applied the concept of market segmentation to student evaluation of college teaching, by assessing whether there exist several segments of students and how this relates to their evaluation of faculty. Subjects were 156 Australian undergraduate business administration students. Results suggest segments do exist, with different expectations…

Social discourses of healthy eating. A market segmentation approach.

Science.gov (United States)

Chrysochou, Polymeros; Askegaard, Søren; Grunert, Klaus G; Kristensen, Dorthe Brogård

2010-10-01

This paper proposes a framework of discourses regarding consumers' healthy eating as a useful conceptual scheme for market segmentation purposes. The objectives are: (a) to identify the appropriate number of health-related segments based on the underlying discursive subject positions of the framework, (b) to validate and further describe the segments based on their socio-demographic characteristics and attitudes towards healthy eating, and (c) to explore differences across segments in types of associations with food and health, as well as perceptions of food healthfulness.316 Danish consumers participated in a survey that included measures of the underlying subject positions of the proposed framework, followed by a word association task that aimed to explore types of associations with food and health, and perceptions of food healthfulness. A latent class clustering approach revealed three consumer segments: the Common, the Idealists and the Pragmatists. Based on the addressed objectives, differences across the segments are described and implications of findings are discussed.

Segmentation across International Equity, Bond, and Foreign Exchange Markets

OpenAIRE

Cathy Ning; Stephen Sapp

2009-01-01

In this paper, we examine the integration of international financial markets. The integration of financial markets across countries and across asset classes is assumed to hold in most empirical studies, but has only been tested for certain countries and certain asset classes. We test for the integration of international equity, bond and foreign exchange markets. Our results indicate that the three classes of assets are segmented. Investigating potential explanations for this segmentation, we ...

SPATIAL SEGMENTATION WITHIN METROPOLITAN LABOUR MARKET: MAPPING THE GENDER DIMENSION

OpenAIRE

DEBNATH, TANIA

2017-01-01

Spatial segmentation of the labour market of informal workers within the metropolitan is observed globally. InIndia it is not only compartmentalised on gender, caste, ethnic lines but also geographically segmented by thecreation of spatially disjoined markets. The differential impact of this limited mobility on female and malelabour remains largely unexplored. The present paper argues that the labour market for informal workers issegmented into smaller labour markets separated by commuting (h...

SEGMENTING THE U.S.A. NON-TRAVEL MARKET

Directory of Open Access Journals (Sweden)

Wayne W. Smith

2011-12-01

Full Text Available Tourism marketers focus on understanding the many different segments that comprise their visitors. Understanding these segments’ motivations for travel is important in order to motivate repeat visitation and to attract like-minded consumers to visit. But how about those who do not travel? This surprisingly large percentage of the population is a lost opportunity for the industry. The research that follows, based upon a very significant USA-based sample of non-travelers, suggests that non-travelers can be effectively segmented and targeted. Understanding these segments will better allow vacation marketers to craft their product and their message, hopefully bringing more travelers to the mix.

One size (never) fits all: segment differences observed following a school-based alcohol social marketing program.

Science.gov (United States)

Dietrich, Timo; Rundle-Thiele, Sharyn; Leo, Cheryl; Connor, Jason

2015-04-01

According to commercial marketing theory, a market orientation leads to improved performance. Drawing on the social marketing principles of segmentation and audience research, the current study seeks to identify segments to examine responses to a school-based alcohol social marketing program. A sample of 371 year 10 students (aged: 14-16 years; 51.4% boys) participated in a prospective (pre-post) multisite alcohol social marketing program. Game On: Know Alcohol (GO:KA) program included 6, student-centered, and interactive lessons to teach adolescents about alcohol and strategies to abstain or moderate drinking. A repeated measures design was used. Baseline demographics, drinking attitudes, drinking intentions, and alcohol knowledge were cluster analyzed to identify segments. Change on key program outcome measures and satisfaction with program components were assessed by segment. Three segments were identified; (1) Skeptics, (2) Risky Males, (3) Good Females. Segments 2 and 3 showed greatest change in drinking attitudes and intentions. Good Females reported highest satisfaction with all program components and Skeptics lowest program satisfaction with all program components. Three segments, each differing on psychographic and demographic variables, exhibited different change patterns following participation in GO:KA. Post hoc analysis identified that satisfaction with program components differed by segment offering opportunities for further research. © 2015, American School Health Association.

Market orientation for the hotel segment : the portuguese case

OpenAIRE

Raposo, Mario; Estevão, Cristina; Mainardes, Emerson; Domingues, Maria José

2010-01-01

In view of the importance of the hotel segment for the tourism and for the economy of countries such as Portugal, the objective of this study was to measure the level of orientation for the market of the largest hotel groups of Portugal. This investigation initially emphasized the importance of the marketing for the organizations, mainly the orientation for the market. After a brief explanation on the hotel segment in Portugal, an empirical study was presented, of quantitative, exploratory an...

Market segmentation of visitors at three selected arts festivals in South Africa

Directory of Open Access Journals (Sweden)

V. Pissoort

2007-12-01

Full Text Available Purpose: The purpose of this article is to examine the market segmentation of visitors at three Arts Festivals in South Africa. The Arts Festivals were Innibos, Oppikoppi and Volksblad. Problem investigated: The literature review clearly shows that, in order for marketers of festivals to use scarce resources effectively and efficiently, it is paramount to do market segmentation. The advantages of market segmentation lie in an increase in visitor numbers, better image, and by creating a competitive advantage to name but a few. Method of research: The research was conducted by means of structured questionnaires at the three arts festivals. The data was used to compile a profile of each Festival. The significance of the correlation between the three Festivals and their profiles were tested by using effect sizes and Chi-square. A sample size of 452 questionnaires for Volksblad, 573 questionnaires for Innibos and 201 for Oppikoppi was used. Findings: The results show that the visitor profile variables that are significant for market segmentation purposes include:language; the province in which Festival attendees reside; days spent at the Festival; and the size of the travelling group.These results confirmed but also contradicted a number of similar studies conducted. The results also clearly showed the different profiles of each of the three arts festivals. Value of research: This was the first time such research was undertaken at smaller Arts Festivals in South Africa and is useful for planning and marketing purposes. Conclusion: Due to the increase in the number of festivals and events in South Africa as well as competition in general,marketers and organisers of these events and festivals are required to understand and target the right markets. Hence, this type of research is important and necessitates marketers and event organisers to follow a more scientific approach.

Effect of repeat purchase and dynamic market size on diffusion of an innovative technological consumer product in a segmented market

DEFF Research Database (Denmark)

Aggarwal, S.; Gupta, A.; Govindan, K.

2014-01-01

creates a spectrum effect in market with an aim to create wider product awareness and influence the market size. Whereas the differentiated promotion strategy plays major role in external influence component in the respective segment and target for adoption by the current potential segment. Previous......This study develops diffusion models for technological consumer products under the marketing environment when a product is marketed in a segmented market and observes two distinctive promotional strategies of mass and differentiated promotion; an under explored study area. Mass promotion strategy...... studies on segmented diffusion models assumed only first time purchase and constant market size which may yield underestimated results and fail to give appropriate insight of the diffusion process. The study develops and validates generalized diffusion models for segmented market incorporating...

Segmenting Student Markets with a Student Satisfaction and Priorities Survey.

Science.gov (United States)

Borden, Victor M. H.

1995-01-01

A market segmentation analysis of 872 university students compared 2 hierarchical clustering procedures for deriving market segments: 1 using matching-type measures and an agglomerative clustering algorithm, and 1 using the chi-square based automatic interaction detection. Results and implications for planning, evaluating, and improving academic…

International market segmentation based on consumer-product relations

NARCIS (Netherlands)

ter Hofstede, F; Steenkamp, JBEM; Wedel, M

With increasing competition in the global marketplace, international segmentation has become an ever more important issue in developing, positioning, and selling products across national borders. The authors propose a methodology to identify cross-national market segments, based on means-end chain

Application of neural network in market segmentation: A review on recent trends

Directory of Open Access Journals (Sweden)

Manojit Chattopadhyay

2012-04-01

Full Text Available Despite the significance of Artificial Neural Network (ANN algorithm to market segmentation, there is a need of a comprehensive literature review and a classification system for it towards identification of future trend of market segmentation research. The present work is the first identifiable academic literature review of the application of neural network based techniques to segmentation. Our study has provided an academic database of literature between the periods of 2000–2010 and proposed a classification scheme for the articles. One thousands (1000 articles have been identified, and around 100 relevant selected articles have been subsequently reviewed and classified based on the major focus of each paper. Findings of this study indicated that the research area of ANN based applications are receiving most research attention and self organizing map based applications are second in position to be used in segmentation. The commonly used models for market segmentation are data mining, intelligent system etc. Our analysis furnishes a roadmap to guide future research and aid knowledge accretion and establishment pertaining to the application of ANN based techniques in market segmentation. Thus the present work will significantly contribute to both the industry and academic research in business and marketing as a sustainable valuable knowledge source of market segmentation with the future trend of ANN application in segmentation.

MARKET SEGMENTATION: IDENTIFYING THE HIGH-GROWTH EXPORT MARKETS FOR U.S. AGRICULTURE

OpenAIRE

Reed, Michael R.; Salvacruz, Joseph C.

1994-01-01

A cluster analysis based on a five-year growth rate of agricultural imports from the United States was conducted on 86 countries and revealed two significant market segments for U.S. agriculture: the high-growth markets and the low-growth markets. Multiple discriminant analysis was then used to test the significance of the countries' trade-related and macroeconomic variables to their market growth classification. The discriminant function was used to predict the high-growth markets for U.S. a...

White Ethnics, Racial Prejudice, and Labor Market Segmentation.

Science.gov (United States)

Cummings, Scott

The contemporary conflict between blacks and selected white ethnic groups (Catholic immigrants, Jews) is the product of competition for jobs in the secondary labor market. Radical economists have described the existence of a dual labor market within the American economy. The idea of this segmented labor market provides a useful way to integrate…

Small rural hospitals: an example of market segmentation analysis.

Science.gov (United States)

Mainous, A G; Shelby, R L

1991-01-01

In recent years, market segmentation analysis has shown increased popularity among health care marketers, although marketers tend to focus upon hospitals as sellers. The present analysis suggests that there is merit to viewing hospitals as a market of consumers. Employing a random sample of 741 small rural hospitals, the present investigation sought to determine, through the use of segmentation analysis, the variables associated with hospital success (occupancy). The results of a discriminant analysis yielded a model which classifies hospitals with a high degree of predictive accuracy. Successful hospitals have more beds and employees, and are generally larger and have more resources. However, there was no significant relationship between organizational success and number of services offered by the institution.

How consumers pick a hotel strategic segmentation and target marketing

CERN Document Server

Winston, William

2013-01-01

Venture through the pages of How Consumers Pick a Hotel to learn the steps of selecting a target and using consumer behavior applications to segment the market to reach your target. Much as a consumer goes through the process of selecting a satisfying hotel, you can choose to use the information provided to make your hospitality career relaxing and satisfying. When you finish this fantastic reading journey, you'll be prepared to offer services that meet the public's demands, and you'll possess the prerequisite knowledge and skills for developing your own strategic approach to a target market. As the many methods of segmentation are discussed in detail, you will also learn effective strategies for communicating with multiple segments. Ideal as a supplementary text for marketing and hospitality marketing courses, How Consumers Pick a Hotel provides a concise overview of consumer behavior and intertwines marketing theory with sound ways in which to implement the theory. This will both orient you and give you a s...

Exploring segmentation in rural financial markets : an application in El Salvador

NARCIS (Netherlands)

Moll, H.A.J.; Ruben, R.; Mol, E.W.G.; Sanders, A.A.

2000-01-01

Understanding the segmentation in rural financial markets is of major importance for the identification of feasible relationships between clients and financial institutions. In this article we combine different insights into segmentation in rural financial markets into a two-dimensional analysis,

International EUREKA: Market Segment

International Nuclear Information System (INIS)

1982-03-01

The purpose of the Market Segment of the EUREKA model is to simultaneously project uranium market prices, uranium supply and purchasing activities. The regional demands are extrinsic. However, annual forward contracting activities to meet these demands as well as inventory requirements are calculated. The annual price forecast is based on relatively short term, forward balances between available supply and desired purchases. The forecasted prices and extrapolated price trends determine decisions related to exploration and development, new production operations, and the operation of existing capacity. Purchasing and inventory requirements are also adjusted based on anticipated prices. The calculation proceeds one year at a time. Conditions calculated at the end of one year become the starting conditions for the calculation in the subsequent year

Segmentation analysis of financial savings markets through the lens of psycho-demographics

Directory of Open Access Journals (Sweden)

Tendy Matenge

2016-08-01

Full Text Available Purpose: This study seeks to contribute to the discourse of financial savings market segmentation. The study explores different segments of savers on the basis of demographic and psychographic characteristics that are unique to each segment relying on the perspectives of a sample of consumers of financial saving programmes. Design/methodology/approach: Principles of perceptual mapping were used to analyse 33 semi-structured interviews that gathered data on the participants’ psychographic make-up such as personal values, motives for saving, attitudes towards savings and perceived conditions of savings. Findings: Eight distinct segments emerged on each psychographic characteristic based on the participants’ demographics of income, gender and age. However, only five were sizeable enough to be interpreted, being three segments from the males’ category and two from the females’ category. The three segments that emerged within the male category are young low-income earners (YoLI, young high-income earners (YoHI and old high-income earners (OHI while the two female segments include YoLI and OHI. The most sizeable segment of savers in both gender-based categories is one of old adults who have a high income. These segments vary in terms of values, motives and perceptions. Originality/value: The study suggests that a multi-dimensional approach of segmenting financial savings markets is more effective, as neither the demographic nor the psychographic segmentation can fully describe the saving behaviour of consumers. Research implications: The findings of the present study provide strategic communication implications for financial institutions for the respective segments.

ASSESSING INTERNATIONAL MARKET SEGMENTATION APPROACHES: RELATED LITERATURE AT A GLANCE AND SUGGESSTIONS FOR GLOBAL COMPANIES

OpenAIRE

Nacar, Ramazan; Uray, Nimet

2015-01-01

With the increasing role of globalization, international market segmentation has become a critical success factor for global companies, which aim for international market expansion. Despite the practice of numerous methods and bases for international market segmentation, international market segmentation is still a complex and an under-researched area. By considering all these issues, underdeveloped and under-researched international market segmentation bases such as social, cultural, psychol...

Market segment derivation and profiling via a finite mixture model framework

NARCIS (Netherlands)

Wedel, M; Desarbo, WS

The Marketing literature has shown how difficult it is to profile market segments derived with finite mixture models. especially using traditional descriptor variables (e.g., demographics). Such profiling is critical for the proper implementation of segmentation strategy. we propose a new finite

Segments of marketers based on a perceived importance of marketing knowledge and skills

OpenAIRE

Vesna Žabkar; Maja Hosta

2009-01-01

The purpose of this article is to define and empirically verify a range of knowledge and skills which are necessary in order to segment marketers, based on their perceptions of the importance of such marketing knowledge and skills. To empirically verify the importance of marketing knowledge and skills, a 28-item measurement instrument was developed. Responses from 235 marketing vice-presidents, marketing directors, sales directors or company presidents/owners in Slovenia were obtained (an 11....

The Existence and Use of Benefit Segments in the Irish Sea Ferry Market

OpenAIRE

Matear, Sheelagh Maureen

1991-01-01

In the last thirty years segmentation has been recognised as a fundamental concept in the understanding of a market. This research undertakes a benefit segmentation of the passenger and freight, sea and air transport markets between Great Britain and Ireland (both Northern Ireland and Eire). In so doing, two areas which have been under-researched are addressed; segmentation in a transport market and the Irish sea passenger and freight market. The dominant features of the ...

Strategy-Based Segmentation of Industrial Markets

NARCIS (Netherlands)

Verhallen, Theo M.M.; Frambach, Ruud T.; Prabhu, Jaideep

Segmentation of industrial markets is typically based on observable characteristics of firms such as their location and size. However, such variables have been found to be poor predictors of industrial buying behavior. To improve the effectiveness and power of existing approaches to industrial

Identifying consumer segments in health services markets: an application of conjoint and cluster analyses to the ambulatory care pharmacy market.

Science.gov (United States)

Carrol, N V; Gagon, J P

1983-01-01

Because of increasing competition, it is becoming more important that health care providers pursue consumer-based market segmentation strategies. This paper presents a methodology for identifying and describing consumer segments in health service markets, and demonstrates the use of the methodology by presenting a study of consumer segments in the ambulatory care pharmacy market.

PRINCIPLES AND MODELS OF CONSUMER SEGMENTATION IN THE BANKING PRODUCTS AND SERVICES MARKET

Directory of Open Access Journals (Sweden)

Andrey V. Tsarev

2015-01-01

Full Text Available The process of segmenting consumers ofbanking products and services connects withconducting marketing research. In the processof customer segmentation it is necessary to identify the factors that affect them. Identifi cation of competitive and consumer factors, in particular, is necessary for marketing decision making andthe development of the segment coverage strategy to reach a segment at all stages of planningmarketing activities and evaluating its effectiveness. After determining the basic segments on macro and micro levels the segment coveragestrategies are developed that should be based onthe results of the segmentation map construction.Banking institutions that implement informationtechnology to facilitate collecting and processingcustomer data, such as CRM-systems, receivemore opportunities to identify the client and provide a competitive position in the market.

Market segmentation and analysis of Japan's residential post and beam construction market.

Science.gov (United States)

Joseph A. Roos; Ivan L. Eastin; Hisaaki Matsuguma

2005-01-01

A mail survey of Japanese post and beam builders was conducted to measure their level of ethnocentrism, market orientation, risk aversion, and price consciousness. The data were analyzed utilizing factor and cluster analysis. The results showed that Japanese post and beam builders can be divided into three distinct market segments: open to import...

Targeting Political Communications: A Problem in Market Segmentation.

Science.gov (United States)

Markwart, Richard I.

Political campaigns are major, high-budget marketing efforts, but because they are usually managed by people with little training in either marketing or communications, they fail to persuade voters to vote in the desired way. Political targeting can be treated as a segmentation problem, one of identifying and responding to the specific qualities…

The strategic marketing planning – General Framework for Customer Segmentation

Directory of Open Access Journals (Sweden)

Alina Elena OPRESCU

2014-03-01

Full Text Available Any approach that involves the use of strategic resources of an organisation requires a responsible approach, a behaviour that enables it to properly integrate itself into the dynamic of the business environment. This articles addresses in a synthetic manner, the issues of specific integration efforts for customers’ segmentation in the strategic marketing planning. The essential activity for any organisation wishing to optimise its response to the market, the customer segmentation will fully benefit from the framework provided by the strategic marketing planning. Being a sequential process, it not only allows time optimisation of the entire marketing activity but it also leads to accuracy of the strategic planning and its stages.

Migration in a segmented labour market.

Science.gov (United States)

Gordon, I

1995-01-01

"Current research in migration is moving on from neo-classical and behavioural perspectives to a more structural approach relating to wider processes, issues of power and the particular role of employers. Within this programme a key issue for investigation is the interaction between spatial mobility and the structuring of labour markets. This paper focuses on the significance of labour market segmentation--in terms both of job stability and gender--for migration, both theoretically and through an empirical analysis of data from the UK Labour Force Survey on sponsored and unsponsored moves." excerpt

Segmenting a general practitioner market to improve recruitment outcomes.

Science.gov (United States)

Hemphill, Elizabeth; Kulik, Carol T

2011-05-01

Recruitment is an ongoing challenge in the health industry with general practitioner (GP) shortages in many areas beyond rural and Indigenous communities. This paper suggests a marketing solution that identifies different segments of the GP market for recruitment strategy development. In February 2008, 96 GPs in Australia responded to a mail questionnaire (of which 85 questionnaires were useable). A total of 350 GPs were sent the questionnaire. Respondents considered small sets of attributes in the decision to accept a new job at a general practice and selected the most and least important attribute from each set. We identified latent class clusters (cohorts) of GPs from the most-least important data. Three cohorts were found in the GP market, distinguishing practitioners who emphasised job, family or practice attributes in their decision to join a practice. Few significant demographic differences exist between the cohorts. A segmented GP market suggests two alternative recruitment strategies. One option is for general practices to target members of a single cohort (family-, job-, or practice-focussed GPs). The other option is for general practices to diversify their recruitment strategies to target all three cohorts (family-, job- and practice-focussed GPs). A single brand (practice) can have multiple advertising strategies with each strategy involving advertising activities targeting a particular consumer segment.

Segmenting the MBA Market: An Australian Strategy.

Science.gov (United States)

Everett, James E.; Armstrong, Robert W.

1990-01-01

A University of Western Australia market segmentation study for the masters program in business administration examined the relationship between Graduate Management Admission Test scores, work experience, faculty of undergraduate degree, gender, and academic success in the program. Implications of the results for establishing admission criteria…

Segmenting Costumers Based on Their Reactions to Social Networks Marketing on Instagram

Directory of Open Access Journals (Sweden)

rashin ghahreman

2017-09-01

Full Text Available Since customers react differently to business and marketing on social networks, the researcher is looking for segmenting customers into different categories according to their reaction to marketing in social networks. The present study is a descriptive-exploratory research and the data were collected through a questionnaire. The population of 14,000 follower of the researcher’s personal page on Instagram were analyzed and a sample 224 members were randomly selected. To analyze the data, a two-step clustering method was applied. As a result, five distinct clusters (the active, the talker, the hesitant, the passive and the averse were identified. Two segments were reported to be highly influenced by social networks marketing in terms of brand engagement, purchase intention and word of mouth advertisement (WOM. The "Active" are the most influenced group including 18.3% of the population most of whom are single girls or women. The next group that are influenced the most by social networks marketing is the "Talker". This group represents 24.1% of the population, the most populated group. The "Talker" are different from the "Active" in term of their intention to purchase. Totally, 42.2% of the population are reported to be influenced by social networks marketing.

Long-range correlation and market segmentation in bond market

Science.gov (United States)

Wang, Zhongxing; Yan, Yan; Chen, Xiaosong

2017-09-01

This paper investigates the long-range auto-correlations and cross-correlations in bond market. Based on Detrended Moving Average (DMA) method, empirical results present a clear evidence of long-range persistence that exists in one year scale. The degree of long-range correlation related to maturities has an upward tendency with a peak in short term. These findings confirm the expectations of fractal market hypothesis (FMH). Furthermore, we have developed a method based on a complex network to study the long-range cross-correlation structure and applied it to our data, and found a clear pattern of market segmentation in the long run. We also detected the nature of long-range correlation in the sub-period 2007-2012 and 2011-2016. The result from our research shows that long-range auto-correlations are decreasing in the recent years while long-range cross-correlations are strengthening.

CONSUMER PREFERENCES FOR FOOD SAFETY ATTRIBUTES IN FRESH APPLES: MARKET SEGMENTS, CONSUMER CHARACTERISTICS, AND MARKETING OPPORTUNITIES

OpenAIRE

Baker, Gregory A.

1999-01-01

Past research has yielded conflicting results on consumer valuation of food safety characteristics. In this study, conjoint analysis is used to evaluate consumer responses to hypothetical apple products in a nationwide survey. Product characteristics include price, quality, pesticide use levels and the corresponding cancer risk, and type of government inspection. Consumers expressed a broad preference for reduced pesticide usage. Four market segments were identified corresponding to consumers...

Informational segmentation in international capital markets

OpenAIRE

Wahl, Jack E.

1988-01-01

The economic influence of barriers to international information acquisition and, hence, of informational segmentation in international capital markets depends heavily upon the prevailing level of risk aversion. We find that these barriers are likely to have second order economic impact only. Furthermore, improving international informational integration is likely to Increase all asset prices when causing less heterogeneity of international subjective probability beliefs.

Optimal Goodwill Model with Consumer Recommendations and Market Segmentation

OpenAIRE

Bogusz, Dominika; Górajski, Mariusz

2014-01-01

We propose a new dynamic model of product goodwill where a product is sold in many market segments, and where the segments are indicated by the usage experience of consumers. The dynamics of product goodwill is described by a partial differential equation of the Lotka–Sharpe– McKendrick type. The main novelty of this model is that the product goodwill in a segment of new consumers depends not only on advertising effort, but also on consumer recommendations, for which we introduce a mathematic...

Contemporary Aspects of Marketing in Clinical Trials Including Segments of IT and Technology Transfer

Science.gov (United States)

Stamenovic, Milorad; Dobraca, Amra; Smajlovic, Mersiha

2018-01-01

Introduction: The aim of this paper is to present the marketing strategy and the application of management (marketing management) and advertising in order to increase the efficiency of innovative approach in clinical trials that include and involve the use of new technologies and transfer of technologies. Material and Methods: This paper has a descriptive character and represents a narrative review of the literature and new model implementation. Results: Marketing models are primarily used to improve the inclusion of a larger (and appropriate) number of patients, but they can be credited for the stay and monitoring of patients in the trial. Regulatory mechanisms play an important role in the application of various marketing strategies within clinical trials. The value for the patient as the most important stakeholder is defined in the field of clinical trials according to Kotler’s value model for the consumer. Conclusion: In order to achieve the best results it is important to adequately examine all the elements of clinical trials and apply this knowledge in creation of a marketing plan that will be made in accordance with the legal regulations defined globally and locally. In this paper, two challenges have been highlighted for the adequate application of marketing tools in the field of clinical trials, namely: defining business elements in order to provide an adequate marketing approach for clinical trials and technology transfer and ensuring uniformity and regulatory affirmation of marketing attitudes in clinical trials in all regions in which they are carried out in accordance with ICH-GCP and valid regulations. PMID:29719318

Contemporary Aspects of Marketing in Clinical Trials Including Segments of IT and Technology Transfer.

Science.gov (United States)

Stamenovic, Milorad; Dobraca, Amra; Smajlovic, Mersiha

2018-01-01

The aim of this paper is to present the marketing strategy and the application of management (marketing management) and advertising in order to increase the efficiency of innovative approach in clinical trials that include and involve the use of new technologies and transfer of technologies. This paper has a descriptive character and represents a narrative review of the literature and new model implementation. Marketing models are primarily used to improve the inclusion of a larger (and appropriate) number of patients, but they can be credited for the stay and monitoring of patients in the trial. Regulatory mechanisms play an important role in the application of various marketing strategies within clinical trials. The value for the patient as the most important stakeholder is defined in the field of clinical trials according to Kotler's value model for the consumer. In order to achieve the best results it is important to adequately examine all the elements of clinical trials and apply this knowledge in creation of a marketing plan that will be made in accordance with the legal regulations defined globally and locally. In this paper, two challenges have been highlighted for the adequate application of marketing tools in the field of clinical trials, namely: defining business elements in order to provide an adequate marketing approach for clinical trials and technology transfer and ensuring uniformity and regulatory affirmation of marketing attitudes in clinical trials in all regions in which they are carried out in accordance with ICH-GCP and valid regulations.

What Drives Local Wine Expenditure in Kentucky, Ohio, Tennessee and Pennsylvania? A Consumer Behavior and Wine Market Segmentation Analysis

OpenAIRE

Deng, Xueting; Woods, Timothy

2014-01-01

This study explores wine expenditure driven factors for consumers in the United States by employing a four-state consumer behaviors study. A market segmentation method is applied to investigate spending patterns of wine consumers in Pennsylvania, Ohio, Kentucky, and Tennessee. Determinants including market segmentation measurements, lifestyle factors and demographic variables are investigated and compared for their significance in driving local wine expenditure, local wine purchase probabilit...

Ultra Innovative Approach to Integrate Cellphone Customer Market Segmentation Model Using Self Organizing Maps and K-Means Methodology

Directory of Open Access Journals (Sweden)

mohammad reza karimi alavijeh

2016-07-01

Full Text Available The utilization of 3G and 4G is rapidly increasing and also cellphone users are briskly changing their consumption behavior, using preferences and shopping manner. Accordingly, cellphone manufacturers should create an accurate insight of their target market and provide a “special offer” to their target consumers. In order to reach a correct understanding of the target market, consumption behavior and lifestyle of the submarkets we found the appropriate number of community clusters after criticizing the traditional methods and introducing market segmentation techniques which were based on neural networks. By utilizing the fuzzy Delphi technique, variables of target market segmentation were found. Finally, the obtained clusters and segmentations of the market were refined by using the techniques of K-means and aggregation (Agglomerative. The population of this research included the consumers of mobile in Tehran with a sample of 130 specimens after collecting data through questionnaires, results demonstrated that the Tehran cellphone market was comprised of 5 Clusters, each one are capable of implementing marketing strategy and marketing mix separately with taking into account the competitive advantages of ICT companies to maximize their demand and margin.

Market segmentation and eliciting tourists’ motives for visiting the Czech Republic

OpenAIRE

Ja. Valentová; Jo. Abrhám

2016-01-01

The aim of this article. The paper describes a research project focused on motivations to travel by potential and existing foreign visitors that was conducted in order to envisage the creation of a positive image and select the appropriate distribution and marketing promotional mix for the various segments of the Czech tourism market. The paper builds on research that has been already completed and yielded interestig results and further extends the researched themes and selected segments. The...

Rail renaissance based on strategic market segmentation principles

African Journals Online (AJOL)

rail renaissance, market segmentation, South Africa, state of logistics, ... The modal imbalance is the result of a historical rail investment backlog, with ..... vector that can be thought of as a chromosome in genetic terms, while the values used.

Divide and Conquer: Applying the Marketing Concept of "Segmentation" to the Placement Function.

Science.gov (United States)

Cowles, Deborah; Franzak, Frank

1991-01-01

Describes concept of market segmentation, then use of segmentation approach used by a college career planning and placement office which had the objectives of gaining a better understanding of the needs of employers looking to fill entry-level positions with marketing major graduates and collaborating more effectively with academic faculty in…

A Market Segmentation Approach for Higher Education Based on Rational and Emotional Factors

Science.gov (United States)

Angulo, Fernando; Pergelova, Albena; Rialp, Josep

2010-01-01

Market segmentation is an important topic for higher education administrators and researchers. For segmenting the higher education market, we have to understand what factors are important for high school students in selecting a university. Extant literature has probed the importance of rational factors such as teaching staff, campus facilities,…

Understanding heterogeneity among elderly consumers: an evaluation of segmentation approaches in the functional food market.

Science.gov (United States)

van der Zanden, Lotte D T; van Kleef, Ellen; de Wijk, René A; van Trijp, Hans C M

2014-06-01

It is beneficial for both the public health community and the food industry to meet nutritional needs of elderly consumers through product formats that they want. The heterogeneity of the elderly market poses a challenge, however, and calls for market segmentation. Although many researchers have proposed ways to segment the elderly consumer population, the elderly food market has received surprisingly little attention in this respect. Therefore, the present paper reviewed eight potential segmentation bases on their appropriateness in the context of functional foods aimed at the elderly: cognitive age, life course, time perspective, demographics, general food beliefs, food choice motives, product attributes and benefits sought, and past purchase. Each of the segmentation bases had strengths as well as weaknesses regarding seven evaluation criteria. Given that both product design and communication are useful tools to increase the appeal of functional foods, we argue that elderly consumers in this market may best be segmented using a preference-based segmentation base that is predictive of behaviour (for example, attributes and benefits sought), combined with a characteristics-based segmentation base that describes consumer characteristics (for example, demographics). In the end, the effectiveness of (combinations of) segmentation bases for elderly consumers in the functional food market remains an empirical matter. We hope that the present review stimulates further empirical research that substantiates the ideas presented in this paper.

Cross-Border Mergers and Market Segmentation (Replaces TILEC DP 2010-035)

NARCIS (Netherlands)

Ray Chaudhuri, A.

2011-01-01

This paper shows that cross-border mergers are more likely to occur in industries which serve multiple segmented markets rather than a single integrated market, given that cost functions are strictly convex. The product price rises in the market where an acquisition is made but falls in the other,

STEM employment in the new economy: A labor market segmentation approach

Science.gov (United States)

Torres-Olave, Blanca M.

The present study examined the extent to which the U.S. STEM labor market is stratified in terms of quality of employment. Through a series of cluster analyses and Chi-square tests on data drawn from the 2008 Survey of Income Program Participation (SIPP), the study found evidence of segmentation in the highly-skilled STEM and non-STEM samples, which included workers with a subbaccalaureate diploma or above. The cluster analyses show a pattern consistent with Labor Market Segmentation theory: Higher wages are associated with other primary employment characteristics, including health insurance and pension benefits, as well as full-time employment. In turn, lower wages showed a tendency to cluster with secondary employment characteristics, such as part-time employment, multiple employment, and restricted access to health insurance and pension benefits. The findings also suggest that women have a higher likelihood of being employed in STEM jobs with secondary characteristics. The findings reveal a far more variegated employment landscape than is usually presented in national reports of the STEM workforce. There is evidence that, while STEM employment may be more resilient than non-STEM employment to labor restructuring trends in the new economy, the former is far from immune to secondary labor characteristics. There is a need for ongoing dialogue between STEM education (at all levels), employers, policymakers, and other stakeholders to truly understand not only the barriers to equity in employment relations, but also the mechanisms that create and maintain segmentation and how they may impact women, underrepresented minorities, and the foreign-born.

One Size (Never) Fits All: Segment Differences Observed Following a School-Based Alcohol Social Marketing Program

Science.gov (United States)

Dietrich, Timo; Rundle-Thiele, Sharyn; Leo, Cheryl; Connor, Jason

2015-01-01

Background: According to commercial marketing theory, a market orientation leads to improved performance. Drawing on the social marketing principles of segmentation and audience research, the current study seeks to identify segments to examine responses to a school-based alcohol social marketing program. Methods: A sample of 371 year 10 students…

Language, copyright and geographic segmentation in the EU Digital Single Market for music and film

OpenAIRE

Estrella Gomez Herrera; Bertin Martens

2015-01-01

The EU seeks to create a seamless online Digital Single Market for media products such as digital music and film. The territoriality of the copyright regime is often perceived as an obstacle that induces geographical segmentation. This paper provides empirical evidence on the extent of market segmentation in the EU on the supply and demand side and measures the contribution of several drivers of this market segmentation. We use data from the Apple iTunes country stores in 27 EU Member States ...

Model instruments of effective segmentation of the fast food market

Directory of Open Access Journals (Sweden)

Mityaeva Tetyana L.

2013-03-01

Full Text Available The article presents results of optimisation step-type calculations of economic effectiveness of promotion of fast food with consideration of key parameters of assessment of efficiency of the marketing strategy of segmentation. The article justifies development of a mathematical model on the bases of 3D-presentations and three-dimensional system of management variables. The modern applied mathematical packages allow formation not only of one-dimensional and two-dimensional arrays and analyse links of variables, but also of three-dimensional, besides, the more links and parameters are taken into account, the more adequate and adaptive are results of modelling and, as a result, more informative and strategically valuable. The article shows modelling possibilities that allow taking into account strategies and reactions on formation of the marketing strategy under conditions of entering the fast food market segments.

Labour market segmentation and mobility as determinants of trade union membership

DEFF Research Database (Denmark)

Jensen, Carsten Strøby

2018-01-01

This article analyses if and to what extent labour market segmentation and labour market mobility influence trade union density. Some industries and sectors have stable employment domains and employees stay to a high degree within the industry even if they change jobs. Other industries and sectors...... have more unstable employments domains and employees to a higher degree shift to employment in other industries and sectors when they move to another job. In this article, it is analysed how differences in segmentation and employee mobility out of an industry influence union density. The analysis...... of mobility....

Customer segmentation model based on value generation for marketing strategies formulation

Directory of Open Access Journals (Sweden)

Alvaro Julio Cuadros

2014-01-01

Full Text Available When deciding in which segment to invest or how to distribute the marketing budget, managers generally take risks in making decisions without considering the real impact every client or segment has over organizational profits. In this paper, a segmentation framework is proposed that considers, firstly, the calculation of customer lifetime value, the current value, and client loyalty, and then the building of client segments by self-organized maps. The effectiveness of the proposed method is demonstrated with an empirical study in a cane sugar mill where a total of 9 segments of interest were identified for decision making.

Use of market segmentation to identify untapped consumer needs in vision correction surgery for future growth.

Science.gov (United States)

Loarie, Thomas M; Applegate, David; Kuenne, Christopher B; Choi, Lawrence J; Horowitz, Diane P

2003-01-01

Market segmentation analysis identifies discrete segments of the population whose beliefs are consistent with exhibited behaviors such as purchase choice. This study applies market segmentation analysis to low myopes (-1 to -3 D with less than 1 D cylinder) in their consideration and choice of a refractive surgery procedure to discover opportunities within the market. A quantitative survey based on focus group research was sent to a demographically balanced sample of myopes using contact lenses and/or glasses. A variable reduction process followed by a clustering analysis was used to discover discrete belief-based segments. The resulting segments were validated both analytically and through in-market testing. Discontented individuals who wear contact lenses are the primary target for vision correction surgery. However, 81% of the target group is apprehensive about laser in situ keratomileusis (LASIK). They are nervous about the procedure and strongly desire reversibility and exchangeability. There exists a large untapped opportunity for vision correction surgery within the low myope population. Market segmentation analysis helped determine how to best meet this opportunity through repositioning existing procedures or developing new vision correction technology, and could also be applied to identify opportunities in other vision correction populations.

Application of Micro-segmentation Algorithms to the Healthcare Market:A Case Study

Energy Technology Data Exchange (ETDEWEB)

Sukumar, Sreenivas R [ORNL; Aline, Frank [ORNL

2013-01-01

We draw inspiration from the recent success of loyalty programs and targeted personalized market campaigns of retail companies such as Kroger, Netflix, etc. to understand beneficiary behaviors in the healthcare system. Our posit is that we can emulate the financial success the companies have achieved by better understanding and predicting customer behaviors and translating such success to healthcare operations. Towards that goal, we survey current practices in market micro-segmentation research and analyze health insurance claims data using those algorithms. We present results and insights from micro-segmentation of the beneficiaries using different techniques and discuss how the interpretation can assist with matching the cost-effective insurance payment models to the beneficiary micro-segments.

Salted and preserved duck eggs: a consumer market segmentation analysis.

Science.gov (United States)

Arthur, Jennifer; Wiseman, Kelleen; Cheng, K M

2015-08-01

The combination of increasing ethnic diversity in North America and growing consumer support for local food products may present opportunities for local producers and processors in the ethnic foods product category. Our study examined the ethnic Chinese (pop. 402,000) market for salted and preserved duck eggs in Vancouver, British Columbia (BC), Canada. The objective of the study was to develop a segmentation model using survey data to categorize consumer groups based on their attitudes and the importance they placed on product attributes. We further used post-segmentation acculturation score, demographics and buyer behaviors to define these groups. Data were gathered via a survey of randomly selected Vancouver households with Chinese surnames (n = 410), targeting the adult responsible for grocery shopping. Results from principal component analysis and a 2-step cluster analysis suggest the existence of 4 market segments, described as Enthusiasts, Potentialists, Pragmatists, Health Skeptics (salted duck eggs), and Neutralists (preserved duck eggs). Kruskal Wallis tests and post hoc Mann-Whitney tests found significant differences between segments in terms of attitudes and the importance placed on product characteristics. Health Skeptics, preserved egg Potentialists, and Pragmatists of both egg products were significantly biased against Chinese imports compared to others. Except for Enthusiasts, segments disagreed that eggs are 'Healthy Products'. Preserved egg Enthusiasts had a significantly lower acculturation score (AS) compared to all others, while salted egg Enthusiasts had a lower AS compared to Health Skeptics. All segments rated "produced in BC, not mainland China" products in the "neutral to very likely" range for increasing their satisfaction with the eggs. Results also indicate that buyers of each egg type are willing to pay an average premium of at least 10% more for BC produced products versus imports, with all other characteristics equal. Overall

Cross-Border Mergers and Market Segmentation (Replaces CentER DP 2010-096)

NARCIS (Netherlands)

Ray Chaudhuri, A.

2011-01-01

This paper shows that cross-border mergers are more likely to occur in industries which serve multiple segmented markets rather than a single integrated market, given that cost functions are strictly convex. The product price rises in the market where an acquisition is made but falls in the other,

The photovoltaic energy market after 2000. Market survey and segmentation of and stimulation tools for the grid-connected photovoltaic energy market in the Netherlands after the year 2000

International Nuclear Information System (INIS)

Koot, E.J.; Middelkoop, D.J.

2000-01-01

As a preparation to a new photovoltaic covenant for the period 2001-2007 the Photovoltaic (PV) Steering Group ordered Ekomation to map the market potential (in Megawatt) for grid-connected PV systems of the most important market segments in the Netherlands. Two workshops were organized in which the most important parties (both supply-side and demand-side of the market) were involved in the discussion on the desired market strategy up to the year 2007, the most important market segments and the tools, required for market development. Results of the quantitative and qualitative market survey and the workshops are presented and discussed in this report. 20 refs

Optimal pricing and promotional effort control policies for a new product growth in segmented market

Directory of Open Access Journals (Sweden)

Jha P.C.

2015-01-01

Full Text Available Market segmentation enables the marketers to understand and serve the customers more effectively thereby improving company’s competitive position. In this paper, we study the impact of price and promotion efforts on evolution of sales intensity in segmented market to obtain the optimal price and promotion effort policies. Evolution of sales rate for each segment is developed under the assumption that marketer may choose both differentiated as well as mass market promotion effort to influence the uncaptured market potential. An optimal control model is formulated and a solution method using Maximum Principle has been discussed. The model is extended to incorporate budget constraint. Model applicability is illustrated by a numerical example. P.C. Jha, P. Manik, K. Chaudhary, R. Cambini / Optimal Pricing and Promotional 2 Since the discrete time data is available, the formulated model is discretized. For solving the discrete model, differential evolution algorithm is used.

HealthStyles: a new psychographic segmentation system for health care marketers.

Science.gov (United States)

Endresen, K W; Wintz, J C

1988-01-01

HealthStyles is a new psychographic segmentation system specifically designed for the health care industry. This segmentation system goes beyond traditional geographic and demographic analysis and examines health-related consumer attitudes and behaviors. Four statistically distinct "styles" of consumer health care preferences have been identified. The profiles of the four groups have substantial marketing implications in terms of design and promotion of products and services. Each segment of consumers also has differing expectations of physician behavior.

Market segmentation in tourism: An application of the Schwartz's value theory

Directory of Open Access Journals (Sweden)

Veljković Saša

2015-01-01

Full Text Available Tourism is one of the fastest growing economic sectors. As nowdays tourism market is characterized by rapid changes and strong competition, the struggle for tourists represents everyday issue which tourist entities face with. In the past few decades, tourism demand has significantly been changed. From the unified and mass, it has become highly informed, personalized, with different individual requirements and preferences. Market segmentation occurs as an inevitable process in delivering appropriate value to tourists. To achieve better business outcomes, tourism businesses are looking for ways to make their offer suitable for tourists needs. The aim of this paper is to show if there is an impact of the value system on the consumer decision-making in choosing travel arrangements. The survey was conducted on a sample of 168 respondents, who were primarily selected from the population of students of the University of Belgrade. In order to answer the research questions, Schwartz's system of values model was used. Thus defined value system was used as the basis for segmentation of the tourist market. The survey showed that based on such segmentation, tourist can be divided into four clusters: 'individualists', 'modest traditionalists', 'hedonists' and 'social adventurers'.

Market segmentation and industry overcapacity considering input resources and environmental costs through the lens of governmental intervention.

Science.gov (United States)

Jiang, Zhou; Jin, Peizhen; Mishra, Nishikant; Song, Malin

2017-09-01

The problems with China's regional industrial overcapacity are often influenced by local governments. This study constructs a framework that includes the resource and environmental costs to analyze overcapacity using the non-radial direction distance function and the price method to measure industrial capacity utilization and market segmentation in 29 provinces in China from 2002 to 2014. The empirical analysis of the spatial panel econometric model shows that (1) the industrial capacity utilization in China's provinces has a ladder-type distribution with a gradual decrease from east to west and there is a severe overcapacity in the traditional heavy industry areas; (2) local government intervention has serious negative effects on regional industry utilization and factor market segmentation more significantly inhibits the utilization rate of regional industry than commodity market segmentation; (3) economic openness improves the utilization rate of industrial capacity while the internet penetration rate and regional environmental management investment have no significant impact; and(4) a higher degree of openness and active private economic development have a positive spatial spillover effect, while there is a significant negative spatial spillover effect from local government intervention and industrial structure sophistication. This paper includes the impact of resources and the environment in overcapacity evaluations, which should guide sustainable development in emerging economies.

Multi-product dynamic advertisement planning in a segmented market

Directory of Open Access Journals (Sweden)

Aggarwal Sugandha

2017-01-01

Full Text Available In this paper, a dynamic multi-objective linear integer programming model is proposed to optimally distribute a firm’s advertising budget among multiple products and media in a segmented market. To make the media plan responsive to the changes in the market, the distribution is carried out dynamically by dividing the planning horizon into smaller periods. The model incorporates the effect of the previous period advertising reach on the current period (taken through retention factor, and it also considers cross-product effect of simultaneously advertising different products. An application of the model is presented for an insurance firm that markets five different products, using goal programming approach.

Segmentation and Positioning in the Brazilian Kids Market: A Case Study on the Bottom of the Pyramid

Directory of Open Access Journals (Sweden)

Andres Rodriguez Veloso

2012-07-01

Full Text Available This article approaches the kids market, focusing on the Bottom of the Pyramid. A case study is developed within the toy industry. Because few studies have been developed on this subject (kids marketing, the option of this study is to focus on basic marketing strategies, market segmentation and positioning. Results exemplify how can a company structure its marketing strategy in order to have a clear focus on a given segment of the kids market.

Market Segmentation in (In)Action: Marketing and 'Yet to Be Installed' Role of Big and Social Media Data

OpenAIRE

Pridmore, Jason; Hämäläinen, Lalu Elias

2017-01-01

textabstract(In)Aktive Marktsegmentierung: Marketing und noch zu installierende Rolle von Big- und Social-Media-Data«. Marketing has always been dependent on the input of new forms of consumer data throughout its history, relying on translations of this data into more and more effective means for targeting and engaging consumers. The focus on the digital segmentation of consumers has been subject to differing marketing orientations, beginning with relationship marketing and moving towards exp...

Profiling the high frequency wine consumer by price segmentation in the US market

Directory of Open Access Journals (Sweden)

Liz Thach

2015-06-01

Full Text Available Heavy users of consumer products are important to marketers as a profitable target segment. This is equally true in the wine industry, but with the added precaution of encouraging responsible consumption. This study examines the attributes and behaviors of 681 high frequency (heavy-user wine consumers in the US, based on a price segmentation of High, Moderate, and Low Spenders. For this study, price segmentation was defined as the price typically paid for a bottle of wine for home consumption. Significant differences were discovered based on gender, age, income, wine involvement, shopping channel, ecommerce/social media usage and other key areas. Implications for marketing managers as well as areas of future research are described.

Advances in segmentation modeling for health communication and social marketing campaigns.

Science.gov (United States)

Albrecht, T L; Bryant, C

1996-01-01

Large-scale communication campaigns for health promotion and disease prevention involve analysis of audience demographic and psychographic factors for effective message targeting. A variety of segmentation modeling techniques, including tree-based methods such as Chi-squared Automatic Interaction Detection and logistic regression, are used to identify meaningful target groups within a large sample or population (N = 750-1,000+). Such groups are based on statistically significant combinations of factors (e.g., gender, marital status, and personality predispositions). The identification of groups or clusters facilitates message design in order to address the particular needs, attention patterns, and concerns of audience members within each group. We review current segmentation techniques, their contributions to conceptual development, and cost-effective decision making. Examples from a major study in which these strategies were used are provided from the Texas Women, Infants and Children Program's Comprehensive Social Marketing Program.

Market segmentation and the changing budget hotel industry in urban South Africa

OpenAIRE

Market segmentation and the changing budget hotel industry in urban South Africa

2013-01-01

Market segmentation is a critical driver of change in the hotel industry, resulting in the appearance of differentiated forms of hotel property developments, including budget hotels. International research on budget hotels is mainly limited to North America and Europe, with some more recent studies on emerging economies. This article examines the role of budget hotels within the wider restructuring of the South African hotel industry following the country’s re-entry into the global tourism ec...

Segment-based Mass Customization: An Exploration of a New Conceptual Marketing Framework.

Science.gov (United States)

Jiang, Pingjun

2000-01-01

Suggests that the concept of mass customization should be seen as an integral part of market segmentation theory which offers the best way to satisfy consumers' unique needs and wants while yielding profits to companies. Proposes a new concept of "segment-based based mass customization," and offers a series of propositions which are…

Has the Economic Crisis Contributed to More Segmentation in Labour Market and Welfare Outcomes?

DEFF Research Database (Denmark)

Leschke, Janine

This paper analyses whether developments on the labour market and in the welfare system during the economic crisis can be seen as perpetuating the trend towards labour market segmentation or whether the crisis may actually have contributed to containing some of the divisions forged in recent...... decades. The emphasis is placed on (involuntary) part-time and temporary employment. With regard to labour market developments, the author demonstrates a further segmentation during the crisis, in particular for youth and people with low educational levels who have been disproportionately affected...... by unemployment. Due to data deficiencies, it is difficult to judge conclusively whether the crisis has contributed to more or to less segmentation in welfare coverage. In fact, there seems to be a division between countries in this regard and the deliberate opening up of unemployment schemes in several countries...

Examination of Market Segmentation among Medical Marijuana Dispensaries.

Science.gov (United States)

Cooke, Alexis; Freisthler, Bridget; Mulholland, Elycia

2018-01-05

As medical marijuana legislation becomes more common, concerns arise about the overconcentration of dispensaries, raising questions about the number of medicinal marijuana dispensaries (MMD) needed to serve medicinal users. This paper applies niche-marketing theory-which suggests dispensaries market to specific types of people-to examine if MMDs might be targeting recreational users. Observed differences between dispensary populations and between dispensary clients and local residents may indicate that dispensaries are drawing in patients based on factors other than medical need. Data were collected via exit surveys with patients at four dispensaries in Long Beach, CA. A total of 132 patients were surveyed regarding demographic data, purchase information, medical condition, and nearest cross street for their home address. Census tract information was collected for every dispensary. Chi-squared tests show significant associations between dispensary visited and race (χ 2 = 31.219, p market segmentation.

Segmenting wine markets with diverse price functions: Evidence from California red and white wines sold in British Columbia

Directory of Open Access Journals (Sweden)

Richard Carew

2017-06-01

Full Text Available Previous hedonic price studies on wine market segments, exploring diverse price functions, are constrained by pre-determined price breakpoints, the total number of segments, or both. Using British Columbia Liquor Distribution Branch (BCLDB retail price data of California red and white wines, this study adopts an endogenous approach to explore the total number of market segments and identify breakpoints in price dispersion simultaneously. Results show that red and white California wines are grouped into two (breaking at Can$14 per bottle and three (breaking at Can$16 and $30 per bottle price segments, respectively. Also, implicit prices of wine attributes such as grape variety and geographic origin differ for red and white wines across market segments.

An exploration of the applicability of situational segmentation in the health care market: development of a situational taxonomy.

Science.gov (United States)

Gehrt, K C; Pinto, M B

1990-01-01

Competition in the health care market has intensified in recent years. Health care providers are increasingly adopting innovative marketing techniques to secure their positions in the marketplace. This paper examines an innovative marketing technique, situational segmentation, and assesses its applicability to the health care market. Situational segmentation has proven useful in many consumer goods markets but has received little attention in the context of health care marketing. A two-stage research process is used to develop a taxonomy of situational factors pertinent to health care choice. In stage one, focus group interviews are used to gather information which is instrumental to questionnaire development. In stage two, the responses of 151 subjects to a 51 item questionnaire are factor analyzed. The results demonstrate that situational segmentation is a viable strategy in the health care market.

Electronic Gaming Machine (EGM) Environments: Market Segments and Risk.

Science.gov (United States)

Rockloff, Matthew; Moskovsky, Neda; Thorne, Hannah; Browne, Matthew; Bryden, Gabrielle

2017-12-01

This study used a marketing-research paradigm to explore gamblers' attraction to EGMs based on different elements of the environment. A select set of environmental features was sourced from a prior study (Thorne et al. in J Gambl Issues 2016b), and a discrete choice experiment was conducted through an online survey. Using the same dataset first described by Rockloff et al. (EGM Environments that contribute to excess consumption and harm, 2015), a sample of 245 EGM gamblers were sourced from clubs in Victoria, Australia, and 7516 gamblers from an Australian national online survey-panel. Participants' choices amongst sets of hypothetical gambling environments allowed for an estimation of the implied individual-level utilities for each feature (e.g., general sounds, location, etc.). K-means clustering on these utilities identified four unique market segments for EGM gambling, representing four different types of consumers. The segments were named according to their dominant features: Social, Value, High Roller and Internet. We found that the environments orientated towards the Social and Value segments were most conducive to attracting players with relatively few gambling problems, while the High Roller and Internet-focused environments had greater appeal for players with problems and vulnerabilities. This study has generated new insights into the kinds of gambling environments that are most consistent with safe play.

Market segmentation and positioning: matching creativity with fiscal responsibility.

Science.gov (United States)

Kiener, M E

1989-01-01

This paper describes an approach to continuing professional education (CPE) program development in nursing within a university environment that utilizes the concepts of market segmentation and positioning. Use of these strategies enables the academic CPE enterprise to move beyond traditional needs assessment practices to create more successful and better-managed CPE programs.

The influence of interactions between market segmentation strategy and competition on organizational performance. A simulation study.

OpenAIRE

Dolnicar, Sara; Freitag, Roman

2003-01-01

A computer simulation study is conducted to explore the interaction of alternative segmentation strategies and the competitiveness of the market environment, a goal that can neither be tackled by purely analytic approaches nor is sufficient and undistorted real market data available to deduct findings in an empirical manner. The fundamental idea of the simulation is to increase competition in the artificial marketplace and to study the influence of segmentation strategy and varying market con...

License agreements: segmentation within the international market of seeds

Directory of Open Access Journals (Sweden)

Lina María Díaz Vera

2017-08-01

Full Text Available The self-replicating nature of seeds poses a challenge for the traditional configuration of Intellectual property rights, as it overlooks the boundary that prevents amateurs from replicating the technology embedded on it. The territorial scope of IP rights and the lack of an international consensus regarding the exhaustion of IP right aggravates the issue. This loophole enhances the segmentation of markets through license agreements of patents and plant varieties which multinationals employ to drag resources all along the market chain, by demanding payment of fees to each shackle. This might constitute an infringement of Competition Law regimes which is undertaken differently according with the tradition of each country but always with the aim of protecting the well-functioning of their internal market.

What Do College Students, Young Families, and Empty Nesters Want in a Car? A Market Segmentation and Marketing Mix Project for Introduction to Marketing Students

Science.gov (United States)

Bristow, Dennis; Gulati, Rajesh; Schneider, Kenneth C.

2013-01-01

This paper presents the details of a student project used in introduction to marketing courses. The project is designed to involve students in the application of survey research to generate data used to make a series of marketing management decisions. Students collect data from three different segments of the car buying market and make product,…

Segmenting the Performing Arts Markets: The Case of Czech National Theater Attenders’ Motivations

Directory of Open Access Journals (Sweden)

Chytková Zuzana

2012-09-01

Full Text Available Strategic marketing instruments such as segmentation and targeting can benefit performing arts institutions and render their offer more competitive. To segment classical performing arts audiences, however, the traditionally used variable is social class. In this paper, it is argued that such often suggested traditional segmentation criteria can prove to be context-insensitive and as such cannot be applied invariably across different settings. Based on an analysis of Czech National Theater audiences and its motivations, we propose the sought benefit of the theater visit as an alternative segmentation basis that may prove to be more context-sensitive.

"Every jack to his trade?": power, identity and market segmentation in the homosexual movement

Directory of Open Access Journals (Sweden)

Isadora Lins França

Full Text Available The present article aims at exploring the relations between the homosexual movement and the segmented consumption market directed at such public in São Paulo. Starting with the social drama analyzed in the text, which involves militant homosexuals and transvestites, the so-called actors of such segmented market, and the attending public, we intend to delineate ways to understand these relations, as well as some processes related to the constitution of the political subject of the homosexual movement in a context of both multiplication of identifying categories and destabilization of this subject.

International EUREKA: Initialization Segment

International Nuclear Information System (INIS)

1982-02-01

The Initialization Segment creates the starting description of the uranium market. The starting description includes the international boundaries of trade, the geologic provinces, resources, reserves, production, uranium demand forecasts, and existing market transactions. The Initialization Segment is designed to accept information of various degrees of detail, depending on what is known about each region. It must transform this information into a specific data structure required by the Market Segment of the model, filling in gaps in the information through a predetermined sequence of defaults and built in assumptions. A principal function of the Initialization Segment is to create diagnostic messages indicating any inconsistencies in data and explaining which assumptions were used to organize the data base. This permits the user to manipulate the data base until such time the user is satisfied that all the assumptions used are reasonable and that any inconsistencies are resolved in a satisfactory manner

Regional Approach to Luxury Market Segmentation: The Case Of Western Balkans

OpenAIRE

Melika Husic-Mehmedovic; Emir Agic

2015-01-01

Nature of the luxury brand requires limited market in order to maintain exclusivity. Individual countries in the Western Balkans are not lucrative per se, therefore, regional segmentation is needed in the case of luxury brands. Countries of Western Balkan, i.e. Bosnia and Herzegovina, Croatia, Serbia and Slovenia are all post-socialist, post-war countries currently going through major transitions. Â Rather small markets are yet to be established in its final form politically, economically, so...

The segmentation of the HMD market: optics for smart glasses, smart eyewear, AR and VR headsets

Science.gov (United States)

Kress, Bernard; Saeedi, Ehsan; Brac-de-la-Perriere, Vincent

2014-09-01

This paper reviews the various optical technologies that have been developed to implement HMDs (Head Mounted Displays), both as AR (Augmented Reality) devices, VR (Virtual Reality) devices and more recently as smart glasses, smart eyewear or connected glasses. We review the typical requirements and optical performances of such devices and categorize them into distinct groups, which are suited for different (and constantly evolving) market segments, and analyze such market segmentation.

Effects of the Tax Treatment of Fringe Benefits on Labor Market Segmentation.

Science.gov (United States)

Scott, Frank A.; And Others

1989-01-01

Argues that the provision of the same fringe benefits for all workers promotes labor market segmentation by inducing workers to sort themselves across the economy according to their demand for fringe benefits. (JOW)

Evaluation of Segmentation Bases for the Heterogeneous Elderly Consumer Population: the Functional Food Market

NARCIS (Netherlands)

Zanden, van der L.D.T.; Kleef, van E.; Wijk, de R.A.; Trijp, van J.C.M.

2014-01-01

It is beneficial for both the public health community and the food industry to meet nutritional needs of elderly consumers through product formats that they want. The heterogeneity of the elderly market poses a challenge, however, and calls for market segmentation. Although many researchers have

THE COMMUNICATION MIX ADRESSED TO THE FEMININE SEGMENT. CASE STUDY ON THE ROMANIAN MARKET OF COSMETIC PRODUCTS

Directory of Open Access Journals (Sweden)

CLAUDIA ELENA PAICU

2015-04-01

Full Text Available Currently, the female segment represents a genuine power in terms of consumer behavior. We can certainly argue that the feminine segment is no longer just a market niche. We can relate to this segment as the majority. To support this idea, we consider the data provided by the National Institute of Statistics. According to these statistics, the female segment sums up 51.4% of the total population, an increase being recorded in the last 10 years, from just over 50% to more than 51%. Therefore, it is not wrong to claim that feminine segment holds the majority in terms of consumer behavior. In this context, the female consumer’s preferences and needs should be integrated into all the communication strategies of organizations. The present study aims to see to what extent, at present, an attention is paid to this segment, proposing as an example a study in an area addressed in a high percentage to the feminine segment, the market of cosmetic products.

3C, Internet Dynamics and Retail: Towards a new market segmentation?

NARCIS (Netherlands)

drs. Frans van den Reep; Peter van den Heuvel

2006-01-01

The Internet introduces new business choices for customer interaction. In this article we introduce two claims. Firstly, we will show that the way companies shape their customer interaction, and not their sector or size, determine the market segmentation. Secondly, Internet dynamics and its effect

Potential of the tractor-trailer and container segments as entry markets for a proposed refrigeration technology

Energy Technology Data Exchange (ETDEWEB)

Smith, S.A.; Davis, L.J.; Garrett, B.A.

1987-05-01

The refrigerated trailer and container segments of the transportation industry are evaluated as potential entry markets for a proposed absorption refrigeration technology. To perform this analysis the existing transportation refrigeration industry is characterized; this includes a description of the current refrigeration technology, rating systems, equipment manufacturers, maintenance requirements, and sales trends. This information indicates that the current transportation refrigeration industry is composed of two major competitors, Thermo King and Carrier. In addition, it has low profit potential, some barriers to entry and low growth potential. Data are also presented that characterize the transportation refrigeration consumers, specifically, major groups, market segmentation, consumer decision process, and buying criteria. This consumer information indicates that the majority of refrigerated trailer consumers are private carriers, and that the majority of refrigerated container consumers are shipping companies. Also, these consumers are primarily interested in buying reliable equipment at a low price, and are quite satisfied with existing refrigeration equipment.

Market based generation: A promising market management option

International Nuclear Information System (INIS)

Siddiqi, R.

1992-01-01

It is proposed to ease the tension between demand management and supply side management at electric utilities through the introduction of a concept called market management. Market management provides a framework for developing and evaluating the attractiveness of new products and services such as dispersed generation hardware, implementation services, and complementary pricing structures. A market management strategy is the definition of market segments, creating products for those segments, evaluation of the profitability of the product-segment combinations, commitment of resources to those segments, and development of product and marketing plans for those segments. A brief analysis of backup generation is presented as an example of market management. In this example, the customer that is backed up shares some portion of the capital and maintenance costs of the backup unit through priority service rates; the utility and customers that are not backed up can obtain the use of the generating resource but pay only a portion of its costs. Backup generation programs have been found to provide utilities with the ability to meet peak load requirements more cheaply than by investing in peaking capacity. Other benefits for utilities include protection of market share, more efficient rates, and a new source of revenues. With the advances in the technology of small-scale generation, utilities can examine bundling various pricing options with market based generation to offer alternative value-added service options to customer segments with demand characteristics that make these technologies attractive. 3 figs

A strategy analysis of the effectiveness of mobile marketing on the buying behaviour of the lower income segments

OpenAIRE

2015-01-01

M.Com. (Business Management) Mobile marketing has rapidly grown during the past years, and will continue to grow with advancements in technology, enabling mobile phones to be used for much more than simple calls and personal text messaging. This study investigates how a mobile marketing company, Mobitainment, can successfully communicate, through mobile marketing initiatives, with the lower income segments. The various characteristics of the lower income segment are understood, and the pos...

Strategy-aligned fuzzy approach for market segment evaluation and selection: a modular decision support system by dynamic network process (DNP)

Science.gov (United States)

Mohammadi Nasrabadi, Ali; Hosseinpour, Mohammad Hossein; Ebrahimnejad, Sadoullah

2013-05-01

In competitive markets, market segmentation is a critical point of business, and it can be used as a generic strategy. In each segment, strategies lead companies to their targets; thus, segment selection and the application of the appropriate strategies over time are very important to achieve successful business. This paper aims to model a strategy-aligned fuzzy approach to market segment evaluation and selection. A modular decision support system (DSS) is developed to select an optimum segment with its appropriate strategies. The suggested DSS has two main modules. The first one is SPACE matrix which indicates the risk of each segment. Also, it determines the long-term strategies. The second module finds the most preferred segment-strategies over time. Dynamic network process is applied to prioritize segment-strategies according to five competitive force factors. There is vagueness in pairwise comparisons, and this vagueness has been modeled using fuzzy concepts. To clarify, an example is illustrated by a case study in Iran's coffee market. The results show that success possibility of segments could be different, and choosing the best ones could help companies to be sure in developing their business. Moreover, changing the priority of strategies over time indicates the importance of long-term planning. This fact has been supported by a case study on strategic priority difference in short- and long-term consideration.

Market segment of families with children: a new stimulus for modern Czech spa industry?

Directory of Open Access Journals (Sweden)

Darina Jelínková

2017-06-01

Full Text Available The paper deals with a comprehensive range of hotel services for families with children at spa facilities of the Czech Republic, in line with current trends and requirements of this market segment. The main goal of this paper is to determine the preferences, needs and requirements of families with children in terms of amenities and services offer at spa hotels designated specifically for this target group. The secondary goal is to determine the current state of hotel services and facilities of Czech First Class hotels, which are the holders of the Baby Friendly Certificate. Subsequently, service offerings of these spa hotels are compared with the existing range of services for families with children in the selected Czech spas. In conclusion, based on the information obtained from the analyses and marketing research, a solution of the services portfolio intended for the market segment of families with children is recommended here using marketing mix as applied to tourism.

Organic Food Market Segmentation in Lebanon

Science.gov (United States)

Tleis, Malak; Roma, Rocco; Callieris, Roberta

2015-04-01

Organic farming in Lebanon is not a new concept. It started with the efforts of the private sector more than a decade ago and is still present even with the limited agricultural production. The local market is quite developed in comparison to neighboring countries, depending mainly on imports. Few studies were addressed to organic consumption in Lebanon, were none of them dealt with organic consumers analysis. Therefore, our objectives were to identify the profiles of Lebanese organic consumer and non organic consumer and to propose appropriate marketing strategies for each segment of consumer with the final aim of developing the Lebanese organic market. A survey, based on the use of closed-ended questionnaire, was addressed to 400 consumers in the capital, Beirut, from the end of February till the end of March 2014. Data underwent descriptive analyses, principal component analyses (PCA) and cluster analyses (k-means method) through the statistical software SPSS. Four cluster were obtained based on psychographic characteristics and willingness to pay (WTP) for the principal organic products purchased. "Localists" and "Health conscious" clusters constituted the largest proportion of the selected sample, thus were the most critical to be addressed by specific marketing strategies emphasizing the combination of local and organic food and the healthy properties of organic products. "Rational" and "Irregular" cluster were relatively small groups, addressed by pricing and promotional strategies. This study showed a positive attitude among Lebanese consumer towards organic food, where egoistic motives are prevailing over altruistic motives. High prices of organic commodities and low trust in organic farming, remain a constraint to levitating organic consumption. The combined efforts of the public and the private sector are required to spread the knowledge about positive environmental payback of organic agriculture and for the promotion of locally produced organic goods.

The convenience food market in Great Britain: convenience food lifestyle (CFL) segments.

Science.gov (United States)

Buckley, Marie; Cowan, Cathal; McCarthy, Mary

2007-11-01

Convenience foods enable the consumer to save time and effort in food activities, related to shopping, meal preparation and cooking, consumption and post-meal activities. The objective of this paper is to report on the attitudes and reported behaviour of food consumers in Great Britain based on a review of their convenience food lifestyle (CFLs). The paper also reports the development and application of a segmentation technique that can supply information on consumer attitudes towards convenience foods. The convenience food market in Great Britain is examined and the key drivers of growth in this market are highlighted. A survey was applied to a nationally representative sample of 1000 consumers (defined as the persons primarily responsible for food shopping and cooking in the household) in Great Britain in 2002. Segmentation analysis, based on the identification of 20 convenience lifestyle factors, identified four CFL segments of consumers: the 'food connoisseurs' (26%), the 'home meal preparers' (25%), the 'kitchen evaders' (16%) and the 'convenience-seeking grazers' (33%). In particular, the 'kitchen evaders' and the 'convenience-seeking grazers' are identified as convenience-seeking segments. Implications for food producers, in particular, convenience food manufacturers are discussed. The study provides an understanding of the lifestyles of food consumers in Great Britain, and provides food manufacturers with an insight into what motivates individuals to purchase convenience foods.

Consumer evaluation of fish quality as basis for fish market segmentation

DEFF Research Database (Denmark)

Verbeke, Wim; Vermeir, Iris; Brunsø, Karen

2007-01-01

evaluation: personal relevance attached to fish quality and self-confidence in fish quality evaluation, which allow segmenting the market in four fish consumer segments. The segments are typified as Uninvolved, Uncertain, Self-confident and Connoisseurs, and have distinctive behavioural, attitudinal......This paper focuses on consumer evaluation of fish quality and its association with fish consumption, risk and benefit beliefs and information processing variables. Cross-sectional data were collected from a sample of 429 consumers in March 2003 in Belgium. Two dimensions shape fish quality...... and socio-demographic profiles. The Uninvolved are mainly young males, have the lowest fish consumption level, weakest belief in health benefits from eating fish, and lowest interest in both search and credence information cues. Uncertain fish consumers are mainly females, with a tendency of lower education...

General Equilibrium in a Segmented Market Economy with Convex Transaction Cost: Existence, Efficiency, Commodity and Fiat Money

OpenAIRE

Starr, Ross M.

2002-01-01

This study derives the monetary structure of transactions, the use of commodity or fiat money, endogenously from transaction costs in a segmented market general equilibrium model. Market segmentation means there are separate budget constraints for each transaction: budgets balance in each transaction separately. Transaction costs imply differing bid and ask (selling and buying) prices. The most liquid instruments are those with the lowest proportionate bid/ask spread in equilibrium. Exist...

Optimisation of the formulation of a bubble bath by a chemometric approach market segmentation and optimisation.

Science.gov (United States)

Marengo, Emilio; Robotti, Elisa; Gennaro, Maria Carla; Bertetto, Mariella

2003-03-01

The optimisation of the formulation of a commercial bubble bath was performed by chemometric analysis of Panel Tests results. A first Panel Test was performed to choose the best essence, among four proposed to the consumers; the best essence chosen was used in the revised commercial bubble bath. Afterwards, the effect of changing the amount of four components (the amount of primary surfactant, the essence, the hydratant and the colouring agent) of the bubble bath was studied by a fractional factorial design. The segmentation of the bubble bath market was performed by a second Panel Test, in which the consumers were requested to evaluate the samples coming from the experimental design. The results were then treated by Principal Component Analysis. The market had two segments: people preferring a product with a rich formulation and people preferring a poor product. The final target, i.e. the optimisation of the formulation for each segment, was obtained by the calculation of regression models relating the subjective evaluations given by the Panel and the compositions of the samples. The regression models allowed to identify the best formulations for the two segments ofthe market.

A Theoretical Model of Segmented Youth Labor Markets and the School to Work Transition.

Science.gov (United States)

Vrooman, John

Recurring evidence that workers with similar skills do not necessarily earn the same wages led to the formulation of an alternative to the conventional market theory, namely, the segmented market theory. This theory posits that certain skills are distributed not among prospective employees but among jobs, in relation to the technology of those…

Marketing Analysis of Public Catering Market in Russia: District, Regional, and Segment Aspects

Directory of Open Access Journals (Sweden)

Daniil Petrovich Frolov

2015-12-01

Full Text Available The market of public catering is an important element of the national economy which has been dynamically developing. As in any other country, Russian citizens spend some part of their income on eating out, however, this part is rather small (for example, according to official statistics as of 2005, the average resident of Russia spent 9.5 times less money on catering than the resident of the US, and 4 times less than the German resident. This gap as well as significant differences in the degree of individual business development in different regions, testify to the enormous prospects of this market both in quantitative and geographic, and qualitative aspect. According to the expert opinion, the current macroeconomic situation unfavorable for many sectors of the economy can become a driver for the growth of the catering market, to be exact – for the fast food segment, which in the previous crisis of 2008-2009 showed a positive dynamics and opened up new opportunities for business. In this article we investigated the dynamics of the catering market development, and evaluated the contribution of the industry to Russian GDP. We studied the regional market conditions in the context of districts, regions and socio-economic indicators, such as the turnover of catering, the number of enterprises, the number of seats, and the area of cafes. The article describes the method of classifying the catering enterprises, highlights the specific features of the Russian market and the structure of the largest network companies. We studied the expert opinions regarding the medium-term development of the industry, the market trend of eating out and the possible fundamental changes associated with an increase in the quality of business processes, service and marketing communications.

The commercial use of segmentation and predictive modeling techniques for database marketing in the Netherlands

NARCIS (Netherlands)

Verhoef, PC; Spring, PN; Hoekstra, JC; Leeflang, PSH

Although the application of segmentation and predictive modeling is an important topic in the database marketing (DBM) literature, no study has yet investigated the extent of adoption of these techniques. We present the results of a Dutch survey involving 228 database marketing companies. We find

A QFD-Based Mathematical Model for New Product Development Considering the Target Market Segment

Directory of Open Access Journals (Sweden)

Liang-Hsuan Chen

2014-01-01

Full Text Available Responding to customer needs is important for business success. Quality function deployment provides systematic procedures for converting customer needs into technical requirements to ensure maximum customer satisfaction. The existing literature mainly focuses on the achievement of maximum customer satisfaction under a budgetary limit via mathematical models. The market goal of the new product for the target market segment is usually ignored. In this study, the proposed approach thus considers the target customer satisfaction degree for the target market segment in the model by formulating the overall customer satisfaction as a function of the quality level. In addition, the proposed approach emphasizes the cost-effectiveness concept in the design stage via the achievement of the target customer satisfaction degree using the minimal total cost. A numerical example is used to demonstrate the applicability of the proposed approach and its characteristics are discussed.

Temporary agency work, migration and the crisis in Greece: labour market segmentation intensified.

Science.gov (United States)

Maroukis, Thanos

2016-05-01

This article focuses on the under-researched temporary agency employment in Greece. It shows that the development of the temporary employment agency sector has gone hand in hand with the flow of undocumented and exploitable migrant labour in Greece over the past 25 years, reflecting the segmentation of the Greek labour market along ethnic lines. Using empirical research evidence on the operation of temporary employment agencies in the Greek hospitality and health care sectors, the article highlights the precarious or even illicit nature of agency employment in a context in which labour outsourcing and flexible employment are promoted by policy-makers. Last but not least, it suggests that the segmented landscape of the Greek labour market has become more complex during the economic crisis, with more and more Greeks drawn to agency-mediated precarious employment.

Economic Analysis. Volume V. Course Segments 65-79.

Science.gov (United States)

Sterling Inst., Washington, DC. Educational Technology Center.

The fifth volume of the multimedia, individualized course in economic analysis produced for the United States Naval Academy covers segments 65-79 of the course. Included in the volume are discussions of monopoly markets, monopolistic competition, oligopoly markets, and the theory of factor demand and supply. Other segments of the course, the…

Using data mining to segment healthcare markets from patients' preference perspectives.

Science.gov (United States)

Liu, Sandra S; Chen, Jie

2009-01-01

This paper aims to provide an example of how to use data mining techniques to identify patient segments regarding preferences for healthcare attributes and their demographic characteristics. Data were derived from a number of individuals who received in-patient care at a health network in 2006. Data mining and conventional hierarchical clustering with average linkage and Pearson correlation procedures are employed and compared to show how each procedure best determines segmentation variables. Data mining tools identified three differentiable segments by means of cluster analysis. These three clusters have significantly different demographic profiles. The study reveals, when compared with traditional statistical methods, that data mining provides an efficient and effective tool for market segmentation. When there are numerous cluster variables involved, researchers and practitioners need to incorporate factor analysis for reducing variables to clearly and meaningfully understand clusters. Interests and applications in data mining are increasing in many businesses. However, this technology is seldom applied to healthcare customer experience management. The paper shows that efficient and effective application of data mining methods can aid the understanding of patient healthcare preferences.

Market segmentation in (In)action: Marketing and 'yet to be installed' role of big and social media data

NARCIS (Netherlands)

Pridmore, J. (Jason); Hämäläinen, L.E. (Lalu Elias)

2017-01-01

textabstractMarketing has always been dependent on the input of new forms of consumer data throughout its history, relying on translations of this data into more and more effective means for targeting and engaging consumers. The focus on the digital segmentation of consumers has been subject to

Market segmentation in behavioral perspective.

OpenAIRE

Wells, V.K.; Chang, S.W.; Oliveira-Castro, J.M.; Pallister, J.

2010-01-01

A segmentation approach is presented using both traditional demographic segmentation bases (age, social class/occupation, and working status) and a segmentation by benefits sought. The benefits sought in this case are utilitarian and informational reinforcement, variables developed from the Behavioral Perspective Model (BPM). Using data from 1,847 consumers and from a total of 76,682 individual purchases, brand choice and price and reinforcement responsiveness were assessed for each segment a...

Temporary agency work, migration and the crisis in Greece: labour market segmentation intensified

Science.gov (United States)

2016-01-01

This article focuses on the under-researched temporary agency employment in Greece. It shows that the development of the temporary employment agency sector has gone hand in hand with the flow of undocumented and exploitable migrant labour in Greece over the past 25 years, reflecting the segmentation of the Greek labour market along ethnic lines. Using empirical research evidence on the operation of temporary employment agencies in the Greek hospitality and health care sectors, the article highlights the precarious or even illicit nature of agency employment in a context in which labour outsourcing and flexible employment are promoted by policy-makers. Last but not least, it suggests that the segmented landscape of the Greek labour market has become more complex during the economic crisis, with more and more Greeks drawn to agency-mediated precarious employment. PMID:27499601

Model instruments of effective segmentation of the fast food market

OpenAIRE

Mityaeva Tetyana L.

2013-01-01

The article presents results of optimisation step-type calculations of economic effectiveness of promotion of fast food with consideration of key parameters of assessment of efficiency of the marketing strategy of segmentation. The article justifies development of a mathematical model on the bases of 3D-presentations and three-dimensional system of management variables. The modern applied mathematical packages allow formation not only of one-dimensional and two-dimensional arrays and analyse ...

Advertising exposures for a seasonal good in a segmented market

OpenAIRE

Daniela Favaretto; Luca Grosset; Bruno Viscolani

2011-01-01

The optimal control problem of determining advertising efforts for a seasonal good in a heterogeneous market is considered. We characterize optimal advertising exposures under different conditions: the general situation in which several wide-spectrum media are available, under the assumption of additive advertising effects on goodwill evolution, the ideal situation in which the advertising process can reach selectively each segment and the more realistic one in which a single medium reaches s...

STEM Employment in the New Economy: A Labor Market Segmentation Approach

Science.gov (United States)

Torres-Olave, Blanca M.

2013-01-01

The present study examined the extent to which the U.S. STEM labor market is stratified in terms of quality of employment. Through a series of cluster analyses and Chi-square tests on data drawn from the 2008 Survey of Income Program Participation (SIPP), the study found evidence of segmentation in the highly-skilled STEM and non-STEM samples,…

THE IMPACT OF RISK OF POVERTY ON SEGMENTS OF THE MARKET IN ROMANIA

Directory of Open Access Journals (Sweden)

Cornelia Marcela Danu

2014-07-01

Full Text Available In the present work I presented the risk of poverty in Romania considering the economic and social determination. I highlighted that poverty in Romania, is a mix of economic, educational, cultural etc. factors and reinforced by the lack of family or social support. Among the most significant correlative causes of poverty are: lack of money-unemployment, low salaries, lack of money, lack of food-hunger, deprivation, misery, lack of culture, lack of housing, disease, decay, addictions, political causes, individual causes, etc. I analyzed the dynamics of the decision-making behavior of the population of Romania both as a whole and as segments of the market, in terms of age, sex, residence environment, etc. in the market acts, regarding the purchase and consumption decision. The approach and treatment of the poverty must be understand regarding to the systemic economic-social-psychologically interaction. The impact of risk of poverty on the segments of the market is reflected in the production of goods and services; increasing of this type of risk lead to diminishing and modifying the request and further lead to diminishing supply, business failure, etc.

Market Segmentation, Customers, and Value Propositions Analysis for Polymer Clay Art Business Start-Up

Directory of Open Access Journals (Sweden)

Desman Hidayat

2016-05-01

Full Text Available Polymer clay art is one of the creative businesses that are recently starting to get a lot of attentions. To prepare a startup business in this field, analysis from a lot of aspects is needed. The purpose of this article was to explain the approach of the polymer clay art business startup from the market segmentation, customer, and value proposition side of the business. The method was applied by analyzing those steps in details. The analysis started from brainstorming to choose the market matching to business, the customer side, value proposition, and between both aspects. The result of the analysis shows the business focus of the polymer clay art business, where the value propositions are focusing on unique decorations, and several types of customer segments.

Marketing strategy for private housing market in Thailand

OpenAIRE

Limcharoen, P.

2005-01-01

Marketing is an important part of a business strategy. A company develops a marketing strategy to match their resources and capabilities to customer's changing needs and wants, at a profit. This paper presents the marketing strategy of housing companies in the high-end market segment of Thai private housing market. The framework includes the 4Ps marketing mix and relationship marketing. The 4Ps marketing mix concerns product, price, promotion and place element of house products and services w...

Are domestic investors more informed than foreign investors? Evidence from the Perfectly Segmented Market in China

NARCIS (Netherlands)

Chan, K.A.; Menkveld, A.J.; Yang, Z.

2007-01-01

This paper uses the perfect market segmentation setting in China's stock market to compare the information content of the stock trades of domestic and foreign investors. We study 76 firms that issue both A-shares (for domestic investors) and B-shares (for foreign investors) and compare the price

A QFD-Based Mathematical Model for New Product Development Considering the Target Market Segment

OpenAIRE

Chen, Liang-Hsuan; Chen, Cheng-Nien

2014-01-01

Responding to customer needs is important for business success. Quality function deployment provides systematic procedures for converting customer needs into technical requirements to ensure maximum customer satisfaction. The existing literature mainly focuses on the achievement of maximum customer satisfaction under a budgetary limit via mathematical models. The market goal of the new product for the target market segment is usually ignored. In this study, the proposed approach thus consider...

Emulation of Equal Open Access and Competition Creation in the Wireline Telecommunications Local and Last Mile Market Segments

Science.gov (United States)

Van Epps, Daniel L.

2013-01-01

Expanded telecommunications was deemed a serious need for end users. The "Local Market" and "Last Mile" market segments have largely consolidated into "natural utilities". Competition and access problems occur if new providers enter the local market and desire competitive access and service to end users. Local and…

A Multidimensional Environmental Value Orientation Approach to Forest Recreation Area Tourism Market Segmentation

Directory of Open Access Journals (Sweden)

Cheng-Ping Wang

2016-04-01

Full Text Available This paper uses multidimensional environmental value orientations as the segmentation bases for analyzing a natural destination tourism market of the National Forest Recreation Areas in Taiwan. Cluster analyses identify two segments, Acceptance and Conditionality, within 1870 usable observations. Independent sample t test and crosstab analyses are applied to examine these segments’ forest value orientations, sociodemographic features, and service demands. The Acceptance group tends to be potential ecotourists, while still recognizing the commercial value of the natural resources. The Conditionality group may not possess a strong sense of ecotourism, given that its favored services can affect the environment. Overall, this article confirms the use of multidimensional environmental value orientation approaches can generate a comprehensive natural tourist segment comparison that benefits practical management decision making.

Segmentation, advertising and prices

NARCIS (Netherlands)

Galeotti, Andrea; Moraga González, José

This paper explores the implications of market segmentation on firm competitiveness. In contrast to earlier work, here market segmentation is minimal in the sense that it is based on consumer attributes that are completely unrelated to tastes. We show that when the market is comprised by two

The potential demand for bioenergy in residential heating applications (bio-heat) in the UK based on a market segment analysis

International Nuclear Information System (INIS)

Jablonski, S.; Pantaleo, A.; Bauen, A.; Pearson, P.; Panoutsou, C.; Slade, R.

2008-01-01

How large is the potential demand for bio-heat in the UK? Whilst most research has focused on the supply of biomass for energy production, an understanding of the potential demand is crucial to the uptake of heat from bioenergy. We have designed a systematic framework utilising market segmentation techniques to assess the potential demand for biomass heat in the UK. First, the heat market is divided into relevant segments, characterised in terms of their final energy consumption, technological and fuel supply options. Second, the key technical, economic and organisational factors that affect the uptake of bioenergy in each heat segment are identified, classified and then analysed to reveal which could be strong barriers, which could be surmounted easily, and for which bioenergy heat represents an improvement compared to alternatives. The defined framework is applied to the UK residential sector. We identify provisionally the most promising market segments for bioenergy heat, and their current levels of energy demand. We find that, depending on the assumptions, the present potential demand for bio-heat in the UK residential sector ranges between 3% (conservative estimate) and 31% (optimistic estimate) of the total energy consumed in the heat market. (author)

Market Segmentation: An Application to the Schist Village Tourism Destinations

Directory of Open Access Journals (Sweden)

Manuel Martinho

2017-01-01

Full Text Available Purpose – The Schist Village network is a sustainable development project in Portugal’s Pinhal Interior region that includes 27 villages located in the central inland area of the country. Overall, this study sets out evidence about the motivations, interests, behaviors, and images of visitors/tourists (tourism consumers regarding the Schist Villages in the area. Design/Methodology/Approach – The sample of individuals interviewed includes a total of 223 individuals (59 international and 164 national tourists, all of whom personally answered the questionnaire. Findings and implications – Through analysis of the survey results obtained, it is possible to chart a profile of Schist Village visitors/tourists, ascertain their preferences and the key attributes associated with the image of this tourist destination and, based on these, put forward strongly focused orientations and guidelines to help develop future marketing plans for this territory. Limitations – One limitation stems from how the data was gathered and analyzed constitutes but a mere “moment” in a fairly vast and dynamic universe given that the questionnaires were completed across a defined and fairly brief period of time. The fact that the questionnaires were handed out by network partners effectively excluded from the study all those tourism consumers who travel and visit the territory without any direct recourse to the services of the aforementioned partners. Originality – This study presents an easy and clear way to segment the market that could be used by several stakeholders in order to improve their targeting activities.

What Drives Wine Expenditure in the United States? A Four-State Wine Market Segmentation and Consumer Behaviors Study

OpenAIRE

Deng, Xueting; Woods, Timothy

2014-01-01

This study explores wine expenditure driven factors for consumers in the United States by employing a four-state consumer behaviors study. A market segmentation method is applied to investigate spending patterns of 1,609 wine consumers in Pennsylvania, Ohio, Kentucky, and Tennessee. Determinants including wine consumption frequency, preference of differently priced wines, wine knowledge, past wine experience, and “local” involvement are investigated and compared for their significance in driv...

Improvement of social-economic partnership in the youth labor market segment: the institutional forms and implementation mechanism

Directory of Open Access Journals (Sweden)

Zheleznyak Maria, I.

2015-01-01

Full Text Available In the paper institutional features and forms of social-economic partnership as regulation institute of a youth segment of labor market are considered. Use of interdisciplinary approach in combination with methodology of institutionalism forms new opportunities for the solution of problems of youth employment through the directions of improvement of tools of social-economic partnership on a youth segment of labor market of the Rostov region. Classification offorms of social-economic partnership in its formal and informal aspects is considered, methods of realization of the mechanism of social- economic partnership at primary and secondary employment of youth are defined.

Characterizing and reaching high-risk drinkers using audience segmentation.

Science.gov (United States)

Moss, Howard B; Kirby, Susan D; Donodeo, Fred

2009-08-01

Market or audience segmentation is widely used in social marketing efforts to help planners identify segments of a population to target for tailored program interventions. Market-based segments are typically defined by behaviors, attitudes, knowledge, opinions, or lifestyles. They are more helpful to health communication and marketing planning than epidemiologically defined groups because market-based segments are similar in respect to how they behave or might react to marketing and communication efforts. However, market segmentation has rarely been used in alcohol research. As an illustration of its utility, we employed commercial data that describes the sociodemographic characteristics of high-risk drinkers as an audience segment, including where they tend to live, lifestyles, interests, consumer behaviors, alcohol consumption behaviors, other health-related behaviors, and cultural values. Such information can be extremely valuable in targeting and planning public health campaigns, targeted mailings, prevention interventions, and research efforts. We described the results of a segmentation analysis of those individuals who self-reported to consume 5 or more drinks per drinking episode at least twice in the last 30 days. The study used the proprietary PRIZM (Claritas, Inc., San Diego, CA) audience segmentation database merged with the Center for Disease Control and Prevention's (CDC) Behavioral Risk Factor Surveillance System (BRFSS) database. The top 10 of the 66 PRIZM audience segments for this risky drinking pattern are described. For five of these segments we provided additional in-depth details about consumer behavior and the estimates of the market areas where these risky drinkers resided. The top 10 audience segments (PRIZM clusters) most likely to engage in high-risk drinking are described. The cluster with the highest concentration of binge-drinking behavior is referred to as the "Cyber Millenials." This cluster is characterized as "the nation's tech

Can Next-Generation Vehicles Sustainably Survive in the Automobile Market? Evidence from Ex-Ante Market Simulation and Segmentation

Directory of Open Access Journals (Sweden)

Jungwoo Shin

2018-02-01

Full Text Available Introduced autonomous and connected vehicles equipped with emerging technologies are expected to change the automotive market. In this study, using stated preference (SP data collected from choice experiments conducted in Korea with a mixed multiple discrete-continuous extreme value model (MDCEV, we analyzed how the advent of next-generation of vehicles with advanced vehicle technologies would affect consumer vehicle choices and usage patterns. Additionally, ex-ante market simulations and market segmentation analyses were conducted to provide specific management strategies for next-generation vehicles. The results showed that consumer preference structures of conventional and alternative fuel types primarily differed depending on whether they were drivers or non-drivers. Additionally, although the introduction of electric vehicles to the automobile market is expected to negatively affect the choice probability and mileage of other vehicles, it could have a positive influence on the probability of purchasing an existing conventional vehicle if advanced vehicle technologies are available.

From institutional segmentation to market fragmentation: Institutional transformation and the shifting stratification order in urban China.

Science.gov (United States)

Zhao, Wei; Zhou, Xueguang

2017-03-01

Focusing on the changing roles of organizations, this study develops an institutional framework to examine the shifting stratification order since the mid-1990s in urban China. We argue that, after the mid-1990s, the Chinese state led a dual process of institutional transformation. On the one hand, the state dismantled the socialist redistributive system and broke down institutional segmentation based on organizational ownership and bureaucratic rank. On the other hand, the state developed different markets with various paces and strategies, resulting in fragmented market environments. In this context, reformed organizations interacted with heterogeneous market conditions to exert different impacts on multiple dimensions of social inequality. We draw empirical evidence from two national survey data collected in 1994 and 2003 during a critical period. Our findings show that the foundation of the stratification order has shifted from institutional segmentation to market fragmentation in urban China. This study calls for substantive institutional analysis to better understand the intricate landscape of social inequality in transitional economies. Copyright © 2016 Elsevier Inc. All rights reserved.

Consumer's Attitude Segmentation for Effective Market Communication: A Case Study of Soft Drinks

Directory of Open Access Journals (Sweden)

Abiodun, Abolaji Joachim

2011-05-01

Full Text Available The fate of any product is ultimately determined by consumers’ attitude to it. This study based on primary data attempts to stratify the demand side of the market on the basis of the intensity of consumers’ feelings for a brand and it’s variant. Our hypothesis results indicate that consumers’ attitude to the parent brand is not related to its variants. The study recommends the need to set different communication objectives for each brand’s market segment with varying intensity of advertising and promotional appeals

Segmentation of the industrial market for food commodities: A conjoint study of purchase of vegetable oils in the mayonnaise and margarine industries

DEFF Research Database (Denmark)

Bech-Larsen, Tino; Skytte, Hans

Executive summary The purpose of this working paper is to study whether current market and technological developments in the vegetable oil industry can be used as the outset for a price and/or quality based segmentation of the major industrial markets for this product. More specifically we want...... that the application of concepts from ind buying behaviour to the study of commodity buying, such as the procurement of vegetable oil, is an appropriate outset, when trying to segment the market for such commodities. The article begins with a brief discussion of why food commodity markets should be segmented......, then follows current developments in the demand and technology conditions on the market for vegetable oil. Later we discuss how concepts from industrial buying behaviour can add to the understanding of commodity buying and segmentati Following this a conjoint model of vegetable oil procurement in the vegetable...

U.S. Army Custom Segmentation System

Science.gov (United States)

2007-06-01

segmentation is individual or intergroup differences in response to marketing - mix variables. Presumptions about segments: •different demands in a...product or service category, •respond differently to changes in the marketing mix Criteria for segments: •The segments must exist in the environment

A Guide to the Use of Market Segmentation for the Dissemination of Educational Innovations. Final Report of a Project to Study the Effectiveness of Marketing Programming for Educational Change.

Science.gov (United States)

Wrausmann, Gale L.; And Others

Markets can be defined as groups of people or organizations that have resources that could be exchanged for distinct benefits. Market segmentation is one strategy for market management and involves describing the market in terms of the subgroups that compose it so that exchanges with those subgroups can be more effectively promoted or facilitated.…

Market Segmentation from a Behavioral Perspective

Science.gov (United States)

Wells, Victoria K.; Chang, Shing Wan; Oliveira-Castro, Jorge; Pallister, John

2010-01-01

A segmentation approach is presented using both traditional demographic segmentation bases (age, social class/occupation, and working status) and a segmentation by benefits sought. The benefits sought in this case are utilitarian and informational reinforcement, variables developed from the Behavioral Perspective Model (BPM). Using data from 1,847…

Market segmentation using perceived constraints

Science.gov (United States)

Jinhee Jun; Gerard Kyle; Andrew Mowen

2008-01-01

We examined the practical utility of segmenting potential visitors to Cleveland Metroparks using their constraint profiles. Our analysis identified three segments based on their scores on the dimensions of constraints: Other priorities--visitors who scored the highest on 'other priorities' dimension; Highly Constrained--visitors who scored relatively high on...

Segmenting and targeting American university students to promote responsible alcohol use: a case for applying social marketing principles.

Science.gov (United States)

Deshpande, Sameer; Rundle-Thiele, Sharyn

2011-10-01

The current study contributes to the social marketing literature in the American university binge-drinking context in three innovative ways. First, it profiles drinking segments by "values" and "expectancies" sought from behaviors. Second, the study compares segment values and expectancies of two competing behaviors, that is, binge drinking and participation in alternative activities. Third, the study compares the influence of a variety of factors on both behaviors in each segment. Finally, based on these findings and feedback from eight university alcohol prevention experts, appropriate strategies to promote responsible alcohol use for each segment are proposed.

Possibilities of segmentation variables in relation with advertising

OpenAIRE

Erbanová, Nela

2011-01-01

The aim of this thesis is to capture significant segmentation variables that shape marketing communication with an emphasis on advertising. The theoretical part deals with the concepts of market segmentation, segmentation variables, marketing communication, advertising and research. The practical part is focused on the realization of the actual research using a questionnaire survey and the evaluation of questions from Market Media Lifestyle. Only traditional descriptive segmentation variables...

Marketing University Outreach Programs.

Science.gov (United States)

Foster, Ralph S., Jr., Ed.; And Others

A collection of 12 essays and model program descriptions addresses issues in the marketing of university extension, outreach, and distance education programs. They include: (1) "Marketing and University Outreach: Parallel Processes" (William I. Sauser, Jr. and others); (2) "Segmenting and Targeting the Organizational Market"…

Segmenting hospitals for improved management strategy.

Science.gov (United States)

Malhotra, N K

1989-09-01

The author presents a conceptual framework for the a priori and clustering-based approaches to segmentation and evaluates them in the context of segmenting institutional health care markets. An empirical study is reported in which the hospital market is segmented on three state-of-being variables. The segmentation approach also takes into account important organizational decision-making variables. The sophisticated Thurstone Case V procedure is employed. Several marketing implications for hospitals, other health care organizations, hospital suppliers, and donor publics are identified.

Analysis of the CO2 emissions and of the other characteristics of the European market of new passenger cars. 2. Segment analysis

International Nuclear Information System (INIS)

Zervas, Efthimios

2010-01-01

This article analyzes the engine and vehicle characteristics and the CO 2 emissions of the new passenger cars for all segments of the European market. As in the first article of this work, the target is to find the real market parameters influencing exhaust CO 2 emissions. The present analysis is focused on the segment sales distribution (EU average and within each country) and also in four parameters of each segment influencing CO 2 emissions: average vehicle weight, average engine capacity, average maximum and specific power. The second part of this work concerns the CO 2 emissions of each segment on the New European Driving Cycle and its urban and extra urban parts.

Psychometrics Of Hotel Service Quality: Comparative Factor Structures Of Alternative Market Segments

OpenAIRE

Mark I. Alpert; Rajagopal Raghunathan

2011-01-01

When different market segments are encountered, can the same instrument be used to understand and predict the determinants of customer perceptions of service quality, satisfaction and retention? This paper analyzes a national sample of over 18,000 U.S. customer surveys regarding hotel experiences in a range of properties from budget to near-luxury accommodations. Its purpose is to examine the dimensionality of customer satisfaction for business vs. pleasure travelers, and male vs. female gues...

Market segmentation and the changing budget hotel industry in urban South Africa

Directory of Open Access Journals (Sweden)

Market segmentation and the changing budget hotel industry in urban South Africa

2013-01-01

Full Text Available Market segmentation is a critical driver of change in the hotel industry, resulting in the appearance of differentiated forms of hotel property developments, including budget hotels. International research on budget hotels is mainly limited to North America and Europe, with some more recent studies on emerging economies. This article examines the role of budget hotels within the wider restructuring of the South African hotel industry following the country’s re-entry into the global tourism economy after its democratic transition. Historically, the South African hotel industry became dominated by one- and two-star budget accommodation as a result of the country’s liquor legislation. With the reconfiguration of the hotel industry after 1990 to target the growing international tourism market, the role of budget hotels changed. This analysis examines the diminished role of budget hotels in South Africa’s hotel economy, the shifting nature of the budget hotel and location patterns of budget hotels from 1990 to the present. It shows that post-1990 budget hotels are mainly concentrated in large cities and secondary centres of South Africa, and that in small towns the former liquor-focused budget hotel has been replaced by other forms of accommodation.

Segmentation: Identification of consumer segments

DEFF Research Database (Denmark)

Høg, Esben

2005-01-01

It is very common to categorise people, especially in the advertising business. Also traditional marketing theory has taken in consumer segments as a favorite topic. Segmentation is closely related to the broader concept of classification. From a historical point of view, classification has its...... origin in other sciences as for example biology, anthropology etc. From an economic point of view, it is called segmentation when specific scientific techniques are used to classify consumers to different characteristic groupings. What is the purpose of segmentation? For example, to be able to obtain...... a basic understanding of grouping people. Advertising agencies may use segmentation totarget advertisements, while food companies may usesegmentation to develop products to various groups of consumers. MAPP has for example investigated the positioning of fish in relation to other food products...

Basic Concepts and Principles of Marketing.

Science.gov (United States)

Beder, Hal

1986-01-01

Presents an overview of marketing concepts and principles. These include (1) organizational objectives, (2) exchange, (3) value, (4) market segmentation, (5) market position, (6) consumer analysis, (7) product, (8) promotion, (9) place, and (10) price. (CH)

Market segmentation for multiple option healthcare delivery systems--an application of cluster analysis.

Science.gov (United States)

Jarboe, G R; Gates, R H; McDaniel, C D

1990-01-01

Healthcare providers of multiple option plans may be confronted with special market segmentation problems. This study demonstrates how cluster analysis may be used for discovering distinct patterns of preference for multiple option plans. The availability of metric, as opposed to categorical or ordinal, data provides the ability to use sophisticated analysis techniques which may be superior to frequency distributions and cross-tabulations in revealing preference patterns.

Target Marketing and Ethics Brand Advertising and Marketing Campaigns

OpenAIRE

Gyongyi K. Fogel; Lorinda F. Lewis

2010-01-01

Marketing to a targeted minority can provide a competitive advantage for an organization. However, there are ethical and legal concerns that must be carefully evaluated. Youth, children, and protected minorities, including women and the elderly, are a high target of advertising because of the increasing importance of these segments in making purchasing decisions. Recent population and demographic factors continue to impact marketing to address minority marketing issues with careful attention ...

An Evaluation of Research Replication with Q Method and Its Utility in Market Segmentation.

Science.gov (United States)

Adams, R. C.

Precipitated by questions of using Q methodology in television market segmentation and of the replicability of such research, this paper reports on both a reexamination of 1968 research by Joseph M. Foley and an attempt to replicate Foley's study. By undertaking a reanalysis of the Foley data, the question of replication in Q method is addressed.…

Segmentation of hospital markets: where do HMO enrollees get care?

Science.gov (United States)

Escarce, J J; Shea, J A; Chen, W

1997-01-01

Commercially insured and Medicare patients who are not in health maintenance organizations (HMOs) tend to use different hospitals than HMO patients use. This phenomenon, called market segmentation, raises important questions about how hospitals that treat many HMO patients differ from those that treat few HMO patients, especially with regard to quality of care. This study of patients undergoing coronary artery bypass graft surgery found no evidence that HMOs in southeast Florida systematically channel their patients to high-volume or low-mortality hospitals. These findings are consistent with other evidence that in many areas of the country, incentives for managed care plans to reduce costs may outweigh incentives to improve quality.

Segmenting, positioning and market targeting in service companies

Directory of Open Access Journals (Sweden)

Kancir Rade

2004-01-01

Full Text Available Effective marketing management system in every company, including service companies, assumes existence of adequate information infrastructure which enables production of information relevant for making of different types of marketing decisions. Information based decisions are necessary in every phase of the management process, both on strategic and operative level.

Match Your Hardwood Lumber to Current Market Needs

Science.gov (United States)

Robert J. Bush; Steven A. Sinclair; Philip A. Araman

1990-01-01

This article explains how hardwood lumber producers can best market their product. The study included four segments of the market for hardwood lumber. These segments were: furniture, cabinet, dimension and flooring, and molding/millwork manufacturers. The article explains how the study was conducted and the characteristics of companies (i.e., potential customers) that...

Conjoint Analysis of Choice Attributes and Market Segmentation of Rural Tourists In Korea

OpenAIRE

Yun, Hee-Jeong

2009-01-01

This study aims to analyze the attributes considered in choosing rural sites for tourism purposes by city dwellers and the market segmentation of rural tourism from a rural tourism demand perspective. For this purpose, this study investigates the attributes of rural areas considered in the selection of rural tourism destinations by urban dwellers using a conjoint model as a stated preference model. Based on literature reviews, two questionnaire surveys are conducted. The first questionnaire s...

Business Client Segmentation in Banking Using Self-Organizing Maps

Directory of Open Access Journals (Sweden)

Bach Mirjana Pejić

2014-11-01

Full Text Available Segmentation in banking for the business client market is traditionally based on size measured in terms of income and the number of employees, and on statistical clustering methods (e.g. hierarchical clustering, k-means. The goal of the paper is to demonstrate that self-organizing maps (SOM effectively extend the pool of possible criteria for segmentation of the business client market with more relevant criteria, including behavioral, demographic, personal, operational, situational, and cross-selling products. In order to attain the goal of the paper, the dataset on business clients of several banks in Croatia, which, besides size, incorporates a number of different criteria, is analyzed using the SOM-Ward clustering algorithm of Viscovery SOMine software. The SOM-Ward algorithm extracted three segments that differ with respect to the attributes of foreign trade operations (import/export, annual income, origin of capital, important bank selection criteria, views on the loan selection and the industry. The analyzed segments can be used by banks for deciding on the direction of further marketing activities.

Including investment risk in large-scale power market models

DEFF Research Database (Denmark)

Lemming, Jørgen Kjærgaard; Meibom, P.

2003-01-01

Long-term energy market models can be used to examine investments in production technologies, however, with market liberalisation it is crucial that such models include investment risks and investor behaviour. This paper analyses how the effect of investment risk on production technology selection...... can be included in large-scale partial equilibrium models of the power market. The analyses are divided into a part about risk measures appropriate for power market investors and a more technical part about the combination of a risk-adjustment model and a partial-equilibrium model. To illustrate...... the analyses quantitatively, a framework based on an iterative interaction between the equilibrium model and a separate risk-adjustment module was constructed. To illustrate the features of the proposed modelling approach we examined how uncertainty in demand and variable costs affects the optimal choice...

Outdoor recreation activity trends by volume segments: U.S. and Northeast market analyses, 1982-1989

Science.gov (United States)

Rodney B. Warnick

1992-01-01

The purpose of this review was to examine volume segmentation within three selected outdoor recreational activities -- swimming, hunting and downhill skiing over an eight-year period, from 1982 through 1989 at the national level and within the Northeast Region of the U.S.; and to determine if trend patterns existed within any of these activities when the market size...

Mezinárodní konference ENHR 09 – Prague Changing Housing Markets: Integration and Segmentation

Czech Academy of Sciences Publication Activity Database

Lux, Martin; Vojtková, Michaela

2009-01-01

Roč. 45, č. 5 (2009), s. 1141-1142 ISSN 0038-0288. [ENHR 09 Prague: Changing Housing Markets : Integration and Segmentation. Praha, 28.06.2009-01.07.2009] Institutional research plan: CEZ:AV0Z70280505 Keywords : international conference * housing * integration Subject RIV: AO - Sociology, Demography Impact factor: 0.562, year: 2009 www.enhr2009.cz

Focusing Marketing Strategy with Segmentation

OpenAIRE

TANASE, George Cosmin

2014-01-01

A manager who develops an understanding of the needs and characteristics of specific groups of target customers within the broader market may see new, breakthrough opportunities. But it’s not always obvious how to identify the real needs of a target market—or the marketing mix that those customers will see as different from, and better than, what is available from a competitor. Identifying a company’s market is an important but sticky issue. In general, a market is a group of potential custom...

77 FR 30274 - Inupiat Energy Marketing, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

Science.gov (United States)

2012-05-22

... Energy Marketing, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for... Inupiat Energy Marketing, LLC's application for market-based rate authority, with an accompanying rate... protests and interventions in lieu of paper, using the FERC Online links at http://www.ferc.gov . To...

78 FR 56691 - Sapphire Power Marketing LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

Science.gov (United States)

2013-09-13

... Power Marketing LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for... Sapphire Power Marketing LLC's application for market-based rate authority, with an accompanying rate... submission of protests and interventions in lieu of paper, using the FERC Online links at http://www.ferc.gov...

75 FR 24941 - PBF Power Marketing LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

Science.gov (United States)

2010-05-06

... Marketing LLC; Supplemental Notice That Initial Market- Based Rate Filing Includes Request for Blanket... of PBF Power Marketing LLC's application for market-based rate authority, with an accompanying rate... protests and interventions in lieu of paper, using the FERC Online links at http://www.ferc.gov . To...

78 FR 28837 - Myotis Power Marketing LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

Science.gov (United States)

2013-05-16

... Marketing LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for Blanket... Marketing LLC's application for market-based rate authority, with an accompanying rate schedule, noting that... interventions in lieu of paper, using the FERC Online links at http://www.ferc.gov . To facilitate electronic...

77 FR 53197 - Raven Power Marketing LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

Science.gov (United States)

2012-08-31

... Marketing LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for Blanket... Marketing LLC's application for market-based rate authority, with an accompanying rate schedule, noting that... interventions in lieu of paper, using the FERC Online links at http://www.ferc.gov . To facilitate electronic...

78 FR 20910 - Hess Energy Marketing, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

Science.gov (United States)

2013-04-08

... Marketing, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for Blanket... Marketing, LLC's application for market-based rate authority, with an accompanying rate schedule, noting... interventions in lieu of paper, using the FERC Online links at http://www.ferc.gov . To facilitate electronic...

Preventive maintenance. 'Problem recognition style' can be used to segment the market and promote healthier lifestyles.

Science.gov (United States)

Jayanti, R K

1997-01-01

Problem recognition styles--desired state types (DSTs) and actual state types (ASTs)--have an effect on preventive health care decision making. Segmenting the market along these lines can help marketers position products and services to educate and attract people who will not see a doctor unless there is something wrong with them. Both groups expect the same benefits from preventive health care actions, but ASTs fail to act on those expectations. Therefore, marketing strategy touting the benefits of preventive health care might be futile. Educational promotional campaigns aimed at both DSTs and ASTs also are wasteful because DSTs already possess much health knowledge, lead wellness-oriented lifestyles, and practice preventive health behaviors.

Potential markets for advanced satellite communications

Science.gov (United States)

Adamson, Steven; Roberts, David; Schubert, Leroy; Smith, Brian; Sogegian, Robert; Walters, Daniel

1993-09-01

This report identifies trends in the volume and type of traffic offered to the U.S. domestic communications infrastructure and extrapolates these trends through the year 2011. To describe how telecommunications service providers are adapting to the identified trends, this report assesses the status, plans, and capacity of the domestic communications infrastructure. Cable, satellite, and radio components of the infrastructure are examined separately. The report also assesses the following major applications making use of the infrastructure: (1) Broadband services, including Broadband Integrated Services Digital Network (BISDN), Switched Multimegabit Data Service (SMDS), and frame relay; (2) mobile services, including voice, location, and paging; (3) Very Small Aperture Terminals (VSAT), including mesh VSAT; and (4) Direct Broadcast Satellite (DBS) for audio and video. The report associates satellite implementation of specific applications with market segments appropriate to their features and capabilities. The volume and dollar value of these market segments are estimated. For the satellite applications able to address the needs of significant market segments, the report also examines the potential of each satellite-based application to capture business from alternative technologies.

Potential markets for advanced satellite communications

Science.gov (United States)

Adamson, Steven; Roberts, David; Schubert, Leroy; Smith, Brian; Sogegian, Robert; Walters, Daniel

1993-01-01

This report identifies trends in the volume and type of traffic offered to the U.S. domestic communications infrastructure and extrapolates these trends through the year 2011. To describe how telecommunications service providers are adapting to the identified trends, this report assesses the status, plans, and capacity of the domestic communications infrastructure. Cable, satellite, and radio components of the infrastructure are examined separately. The report also assesses the following major applications making use of the infrastructure: (1) Broadband services, including Broadband Integrated Services Digital Network (BISDN), Switched Multimegabit Data Service (SMDS), and frame relay; (2) mobile services, including voice, location, and paging; (3) Very Small Aperture Terminals (VSAT), including mesh VSAT; and (4) Direct Broadcast Satellite (DBS) for audio and video. The report associates satellite implementation of specific applications with market segments appropriate to their features and capabilities. The volume and dollar value of these market segments are estimated. For the satellite applications able to address the needs of significant market segments, the report also examines the potential of each satellite-based application to capture business from alternative technologies.

Segmentation algorithm for non-stationary compound Poisson processes. With an application to inventory time series of market members in a financial market

Science.gov (United States)

Tóth, B.; Lillo, F.; Farmer, J. D.

2010-11-01

We introduce an algorithm for the segmentation of a class of regime switching processes. The segmentation algorithm is a non parametric statistical method able to identify the regimes (patches) of a time series. The process is composed of consecutive patches of variable length. In each patch the process is described by a stationary compound Poisson process, i.e. a Poisson process where each count is associated with a fluctuating signal. The parameters of the process are different in each patch and therefore the time series is non-stationary. Our method is a generalization of the algorithm introduced by Bernaola-Galván, et al. [Phys. Rev. Lett. 87, 168105 (2001)]. We show that the new algorithm outperforms the original one for regime switching models of compound Poisson processes. As an application we use the algorithm to segment the time series of the inventory of market members of the London Stock Exchange and we observe that our method finds almost three times more patches than the original one.

Urban tourist complexes as Multi-product companies: Market segmentation and product differentiation in Amsterdam

OpenAIRE

Romao, J.; Neuts, B.; Nijkamp, P.; Leeuwen, E.S. van

2012-01-01

The tourism sector is evolving into an advanced industrial sector. Modern tourism presupposes an attractive portfolio of tourist services for a varied set of visitors. Meanwhile, tourism destinations have turned into multifaceted tourist complexes comprising a broad package of amenities that satisfy the needs of a heterogeneous group of clients. Such tourist complexes may be regarded as export-oriented multi-product companies, characterized by spatial and functional market segmentation and by...

Labor market segmentation and relative black/white teenage birth rates.

Science.gov (United States)

Mccrate, E

1990-01-01

"Teenage mothers typically have lower educational attainment than other women. Most observers have argued that this is a major reason for their greater risk of poverty. This article takes the opposite view: that circumstances associated with poverty contribute to a greater likelihood of teenage childbearing. In particular, poor educational quality and the chances of secondary sector employment are more common for black women, regardless of their age at first birth. Hence the payoffs to education may be quite low for these women, which may be the reason for early motherhood. This argument is presented in terms of segmented labor market theory. Data to support it is presented from the [U.S.] National Longitudinal Survey of Youth. Other common explanations of teenage motherhood are critiqued." excerpt

The Effect of Fear Appeal HIV-AIDS Social Marketing on Behaviour: Evaluating the Importance of Market Segmentation

Directory of Open Access Journals (Sweden)

Marlize TERBLANCHE-SMIT

2010-11-01

Full Text Available The increase in various social problems has caused practitioners to review fear appeals in order to influence behaviour. The Aids pandemic is a major concern and some advertising campaigns do not seem to be producing the expected results. This study used structural equation modelling to investigate whether the use of fear increases the likelihood of adopting appropriate behaviour pertaining to HIV/Aids prevention. Fear, attitude towards the advertisements, severity, susceptibility and efficacy were examined to ascertain the influence of fear appeals on a specific market segment. The findings of this paper indicate a relationship among susceptibility, fear, attitude and behavioural intent.

NOKIA MOBILE PHONE MARKETING IN CHINA

OpenAIRE

He, Yayi

2012-01-01

The goal of my thesis is to analyze the Nokia mobile’s sales in the Chinese market, including product type, product competitiveness, market awareness, price difference, market segmentation, market position, and market share. This thesis provides the market research indicating the sales, competitors, Nokia’s market strategy, the environment analysis and a SWOT analysis of Chinese market. The final part of my thesis is the description of the current situation of Nokia in addition to suggestions...

Target marketing strategies for occupational therapy entrepreneurs.

Science.gov (United States)

Kautzmann, L N; Kautzmann, F N; Navarro, F H

1989-01-01

Understanding marketing techniques is one of the skills needed by successful entre renews. Target marketing is an effective method for occupational therapy entrepreneurs to use in determining when and where to enter the marketplace. The two components of target marketing, market segmentation and the development of marketing mix strategies for each identified market segment, are described. The Profife of Attitudes Toward Health Care (PATH) method of psychographic market segmentation of health care consumers is presented. Occupational therapy marketing mix strategies for each PATH consumer group are delineated and compatible groupings of market segments are suggested.

Tourist market segmentation by motivation to shop: A case study of Istanbul, Turkey

Directory of Open Access Journals (Sweden)

Egresi István

2017-01-01

Full Text Available Previous research has indicated that shopping could make up for a significant part of the tourist experience and could provide significant benefits to destinations by contributing to local retail revenue and by generating many jobs. In order to design better marketing strategies, destination managers must understand what attracts tourists to a destination and makes them shop while there. However, tourists represent a heterogeneous group and subgroups of individuals are motivated to visit a destination for a variety of reasons. The primary purpose of this study is to segment tourist shoppers visiting Istanbul according to their motivation to shop. Five distinctive groups of 'product-focused shoppers', 'shoppers for cultural experience', 'reluctant shoppers', 'difference seekers' and 'total shoppers' were found and compared by the geographical origin of the tourists, their socio-demographic characteristics, travel characteristics and behaviour, primary motivation for the trip, activity participation and shopping preferences and attitudes. The findings indicate that destination marketers must develop their strategies and marketing products to address the heterogeneity of motivations underlying tourist shopping.

Analysis of Marketing Strategy of Coca-Cola Company

Institute of Scientific and Technical Information of China (English)

刘燕华

2017-01-01

This study provides a report on marketing strategy adopted by the Coca-Cola Company. Included in the report are the various marketing and/or business issues and opportunities facing Coca-Cola Company, as wel as the characteristics of its current and potential customers. The report also provides a discussion of the various segmentation options available to Coca-Cola Company and then gives a recommendation of the most appropriate market segmentation that the company can focus in order to achieve profitable sales growth. An analysis of the company's strengths and weaknesses based on a proposed marketing mix for a positioning strategy is also given.

Integrating social marketing into sustainable resource management at Padre Island National Seashore: an attitude-based segmentation approach.

Science.gov (United States)

Lai, Po-Hsin; Sorice, Michael G; Nepal, Sanjay K; Cheng, Chia-Kuen

2009-06-01

High demand for outdoor recreation and increasing diversity in outdoor recreation participants have imposed a great challenge on the National Park Service (NPS), which is tasked with the mission to provide open access for quality outdoor recreation and maintain the ecological integrity of the park system. In addition to management practices of education and restrictions, building a sense of natural resource stewardship among visitors may also facilitate the NPS ability to react to this challenge. The purpose of our study is to suggest a segmentation approach that is built on the social marketing framework and aimed at influencing visitor behaviors to support conservation. Attitude toward natural resource management, an indicator of natural resource stewardship, is used as the basis for segmenting park visitors. This segmentation approach is examined based on a survey of 987 visitors to the Padre Island National Seashore (PAIS) in Texas in 2003. Results of the K-means cluster analysis identify three visitor segments: Conservation-Oriented, Development-Oriented, and Status Quo visitors. This segmentation solution is verified using respondents' socio-demographic backgrounds, use patterns, experience preferences, and attitudes toward a proposed regulation. Suggestions are provided to better target the three visitor segments and facilitate a sense of natural resource stewardship among them.

PRIORITIZED ACTIONS FOR MARKETING IMPROVEMENT: A TOOL FOR SMALL BUSINESS MARKETING PROGRAMMES

OpenAIRE

Nikola Rovis

2010-01-01

Purpose of this paper is to offer a pragmatic tool for management and marketing practitioners in small businesses. The name of the tool is Prioritized Action for Marketing Improvements (PAMI). This work gives an overview of marketing and strategy processes in small businesses and a brief description of Dibb and Simkin buying proforma tool. The PAMI tool builds on successfully conducted market segmentation and specification or implicit knowledge on targeted market segments and market positioni...

Characterizing and Reaching High-Risk Drinkers Using Audience Segmentation

Science.gov (United States)

Moss, Howard B.; Kirby, Susan D.; Donodeo, Fred

2010-01-01

Background Market or audience segmentation is widely used in social marketing efforts to help planners identify segments of a population to target for tailored program interventions. Market-based segments are typically defined by behaviors, attitudes, knowledge, opinions, or lifestyles. They are more helpful to health communication and marketing planning than epidemiologically-defined groups because market-based segments are similar in respect to how they behave or might react to marketing and communication efforts. However, market segmentation has rarely been used in alcohol research. As an illustration of its utility, we employed commercial data that describes the sociodemographic characteristics of high-risk drinkers as an audience segment; where they tend to live, lifestyles, interests, consumer behaviors, alcohol consumption behaviors, other health-related behaviors, and cultural values. Such information can be extremely valuable in targeting and planning public health campaigns, targeted mailings, prevention interventions and research efforts. Methods We describe the results of a segmentation analysis of those individuals who self-report consuming five or more drinks per drinking episode at least twice in the last 30-days. The study used the proprietary PRIZM™ audience segmentation database merged with Center for Disease Control and Prevention's (CDC) Behavioral Risk Factor Surveillance System (BRFSS) database. The top ten of the 66 PRIZM™ audience segments for this risky drinking pattern are described. For five of these segments we provide additional in-depth details about consumer behavior and the estimates of the market areas where these risky drinkers reside. Results The top ten audience segments (PRIZM clusters) most likely to engage in high-risk drinking are described. The cluster with the highest concentration of binge drinking behavior is referred to as the “Cyber Millenials.” This cluster is characterized as “the nation's tech-savvy singles

The Ukrainian Dental Market: Characteristics of Demand for Services in the Segment of Dental Implantation

Directory of Open Access Journals (Sweden)

Slipchenko Tetiana O.

2017-05-01

Full Text Available The article is aimed at analyzing the market for dental services in Ukraine in the implantology segment, studying the demand factors for these services and developing a system of measures to manage the demand for dental implantation services. It has been proven that the market for dental services according to a complex of its attributes is more in line with the type of market of monopolistic competition. One of the promising ways of developing the dental market is to transform producers of dental services into the vertically integrated holdings. As one of the specific features of the dental services market is allocated the asymmetry of information, which leads to a conflict between the medical and economic interests of dentists. The price and non-price factors of demand for dental implantation services were determined, the prime cost structure of a dental service was analyzed. The characteristic attributes of a medical service have been defined as consistently defined actions or a complex of actions by medical personnel aimed at prevention, diagnosis, treatment, and rehabilitation, which have a self-contained complete meaning and a certain price.

Dynamics in international market segmentation of new product growth

NARCIS (Netherlands)

Lemmens, A.; Croux, C.; Stremersch, S.

2012-01-01

Prior international segmentation studies have been static in that they have identified segments that remain stable over time. This paper shows that country segments in new product growth are intrinsically dynamic. We propose a semiparametric hidden Markov model to dynamically segment countries based

Municipal and Treasury Bond Market Segments Development at Bucharest Stock Exchange

Directory of Open Access Journals (Sweden)

Cornelia POP

2012-02-01

Full Text Available The current paper reviews the developments that took place, starting with November 2001, inside the Romanian Municipal and Treasury bond market segments at the Bucharest Stock Exchange. The development of a debt market has as a main objective to encourage the central, regional and local governments to consider bond finance as an important way for regional and local project investments; it could enhance the quality and the efficiency of financed projects and encourage long term financial planning. The relatively modest profile of the Romanian public bond sector at Bucharest Stock Exchange can be explained by the late introduction of the T-bonds (7 years after the bond sector was launched. Lacking the benchmark the T-bonds could offer, it was only natural for investors to avoid the (Municipal bond sector. The development of the domestic public bond sector is expected to continue in the years to come, mainly if through bond financing the central/regional and local authorities will support investment projects that will trigger and/or generate economic development.

Analysis of Millennial Moms Segmentation and Perceptual Mapping of Infant Formula Milk Market in Jakarta

Directory of Open Access Journals (Sweden)

Annetta Gunawan

2016-11-01

Full Text Available The purpose of this research was to explore factors that influenced the millennial moms in making decision to purchase infant formula productand to use these factors as a basis to determine the segmentation of millennialmoms in the formula milk industry as well as the making of perceptual in formula milk industry in Jakarta. The used method was content analysis for the exploratory study whose data were collected through in-depthinterviews, cluster analysis and cross tabulation, as well as multidimensional scaling for descriptive research which data was obtained through the questionnaire. The obtained results indicate factors that affect the millennialmoms in selecting a formula milk, are price, nutrition, word of mouth, no side effects, taste, commercials, good result, brand loyalty, the recommendation from doctors, pure ingredients, compatibility with the child’s body, random trial and error. In addition, there are four market segments of millennial moms in infant formula milk market in Jakarta. There are medical-concern moms, well-educated moms, experience-based moms and randomtrial moms. Last, the perceptual mapping of formula milk brand in Jakarta shows five groups of brand according to the dimensions of economy-class of formula milk (economic vs premium and variants of formula milk (plain vs. flavor.

Validity of segmental bioelectrical impedance analysis for estimating fat-free mass in children including overweight individuals.

Science.gov (United States)

Ohta, Megumi; Midorikawa, Taishi; Hikihara, Yuki; Masuo, Yoshihisa; Sakamoto, Shizuo; Torii, Suguru; Kawakami, Yasuo; Fukunaga, Tetsuo; Kanehisa, Hiroaki

2017-02-01

This study examined the validity of segmental bioelectrical impedance (BI) analysis for predicting the fat-free masses (FFMs) of whole-body and body segments in children including overweight individuals. The FFM and impedance (Z) values of arms, trunk, legs, and whole body were determined using a dual-energy X-ray absorptiometry and segmental BI analyses, respectively, in 149 boys and girls aged 6 to 12 years, who were divided into model-development (n = 74), cross-validation (n = 35), and overweight (n = 40) groups. Simple regression analysis was applied to (length) 2 /Z (BI index) for each of the whole-body and 3 segments to develop the prediction equations of the measured FFM of the related body part. In the model-development group, the BI index of each of the 3 segments and whole body was significantly correlated to the measured FFM (R 2 = 0.867-0.932, standard error of estimation = 0.18-1.44 kg (5.9%-8.7%)). There was no significant difference between the measured and predicted FFM values without systematic error. The application of each equation derived in the model-development group to the cross-validation and overweight groups did not produce significant differences between the measured and predicted FFM values and systematic errors, with an exception that the arm FFM in the overweight group was overestimated. Segmental bioelectrical impedance analysis is useful for predicting the FFM of each of whole-body and body segments in children including overweight individuals, although the application for estimating arm FFM in overweight individuals requires a certain modification.

Socio-economic Classification and its Scope in Crafting Rural Segments

Directory of Open Access Journals (Sweden)

Rinalini Pathak Kakati

2015-12-01

Full Text Available With the liberalization of the Indian Economy in the mid 1990’s, substantial growth has been seen in the rural areas. Rural India which comprises around 70% of the total population of the country has become an emerging area for marketers. This study tries to identify key market variables that can help in crafting rural market segments. The socio-economic classification (SEC 2011 which segments the market based on education level and possession of consumer durables. This study examines income as another key market variable together with education in the creation of distinct segments or hybrid segments. It then further identifies important criteria like technical, promotional and social in influencing consumers’ behaviour in the context of the purchase of consumer durables which can thereby help to create segments. The study concludes that the increase in education level has higher impact than increase in income on the important identified purchase criteria.

PREPAID TELECOM CUSTOMERS SEGMENTATION USING THE K-MEAN ALGORITHM

Directory of Open Access Journals (Sweden)

Marar Liviu Ioan

2012-07-01

Full Text Available The scope of relationship marketing is to retain customers and win their loyalty. This can be achieved if the companies’ products and services are developed and sold considering customers’ demands. Fulfilling customers’ demands, taken as the starting point of relationship marketing, can be obtained by acknowledging that the customers’ needs and wishes are heterogeneous. The segmentation of the customers’ base allows operators to overcome this because it illustrates the whole heterogeneous market as the sum of smaller homogeneous markets. The concept of segmentation relies on the high probability of persons grouped into segments based on common demands and behaviours to have a similar response to marketing strategies. This article focuses on the segmentation of a telecom customer base according to specific and noticeable criteria of a certain service. Although the segmentation concept is widely approached in professional literature, articles on the segmentation of a telecom customer base are very scarce, due to the strategic nature of this information. Market segmentation is carried out based on how customers spent their money on credit recharging, on making calls, on sending SMS and on Internet navigation. The method used for customer segmentation is the K-mean cluster analysis. To assess the internal cohesion of the clusters we employed the average sum of squares error indicator, and to determine the differences among the clusters we used the ANOVA and the post-hoc Tukey tests. The analyses revealed seven customer segments with different features and behaviours. The results enable the telecom company to conceive marketing strategies and planning which lead to better understanding of its customers’ needs and ultimately to a more efficient relationship with the subscribers and enhanced customer satisfaction. At the same time, the results enable the description and characterization of expenditure patterns

Leisure market segmentation : an integrated preferences/constraints-based approach

NARCIS (Netherlands)

Stemerding, M.P.; Oppewal, H.; Beckers, T.A.M.; Timmermans, H.J.P.

1996-01-01

Traditional segmentation schemes are often based on a grouping of consumers with similar preference functions. The research steps, ultimately leading to such segmentation schemes, are typically independent. In the present article, a new integrated approach to segmentation is introduced, which

Haploinsufficient Bmp4 ocular phenotypes include anterior segment dysgenesis with elevated intraocular pressure

Directory of Open Access Journals (Sweden)

Nusinowitz Steven

2001-11-01

Full Text Available Abstract Background Glaucoma is a blinding disease usually associated with high intraocular pressure (IOP. In some families, abnormal anterior segment development contributes to glaucoma. The genes causing anterior segment dysgenesis and glaucoma in most of these families are not identified and the affected developmental processes are poorly understood. Bone morphogenetic proteins (BMPs participate in various developmental processes. We tested the importance of Bmp4 gene dosage for ocular development and developmental glaucoma. Results Bmp4+/- mice have anterior segment abnormalities including malformed, absent or blocked trabecular meshwork and Schlemm's canal drainage structures. Mice with severe drainage structure abnormalities, over 80% or more of their angle's extent, have elevated IOP. The penetrance and severity of abnormalities is strongly influenced by genetic background, being most severe on the C57BL/6J background and absent on some other backgrounds. On the C57BL/6J background there is also persistence of the hyaloid vasculature, diminished numbers of inner retinal cells, and absence of the optic nerve. Conclusions We demonstrate that heterozygous deficiency of BMP4 results in anterior segment dysgenesis and elevated IOP. The abnormalities are similar to those in human patients with developmental glaucoma. Thus, BMP4 is a strong candidate to contribute to Axenfeld-Rieger anomaly and other developmental conditions associated with human glaucoma. BMP4 also participates in posterior segment development and wild-type levels are usually critical for optic nerve development on the C57BL/6J background. Bmp4+/- mice are useful for studying various components of ocular development, and may allow identification of strain specific modifiers affecting a variety of ocular phenotypes.

SEGMENTATION OF SME PORTFOLIO IN BANKING SYSTEM

Directory of Open Access Journals (Sweden)

Namolosu Simona Mihaela

2013-07-01

Full Text Available The Small and Medium Enterprises (SMEs represent an important target market for commercial Banks. In this respect, finding the best methods for designing and implementing the optimal marketing strategies (for this target are a continuous concern for the marketing specialists and researchers from the banking system; the purpose is to find the most suitable service model for these companies. SME portfolio of a bank is not homogeneous, different characteristics and behaviours being identified. The current paper reveals empirical evidence about SME portfolio characteristics and segmentation methods used in banking system. Its purpose is to identify if segmentation has an impact in finding the optimal marketing strategies and service model and if this hypothesis might be applicable for any commercial bank, irrespective of country/ region. Some banks are segmenting the SME portfolio by a single criterion: the annual company (official turnover; others are considering also profitability and other financial indicators of the company. In some cases, even the banking behaviour becomes a criterion. For all cases, creating scenarios with different thresholds and estimating the impact in profitability and volumes are two mandatory steps in establishing the final segmentation (criteria matrix. Details about each of these segmentation methods may be found in the paper. Testing the final matrix of criteria is also detailed, with the purpose of making realistic estimations. Example for lending products is provided; the product offer is presented as responding to needs of targeted sub segment and therefore being correlated with the sub segment characteristics. Identifying key issues and trends leads to further action plan proposal. Depending on overall strategy and commercial target of the bank, the focus may shift, one or more sub segments becoming high priority (for acquisition/ activation/ retention/ cross sell/ up sell/ increase profitability etc., while

Experience with mechanical segmentation of reactor internals

International Nuclear Information System (INIS)

Carlson, R.; Hedin, G.

2003-01-01

Operating experience from BWE:s world-wide has shown that many plants experience initial cracking of the reactor internals after approximately 20 to 25 years of service life. This ''mid-life crisis'', considering a plant design life of 40 years, is now being addressed by many utilities. Successful resolution of these issues should give many more years of trouble-free operation. Replacement of reactor internals could be, in many cases, the most favourable option to achieve this. The proactive strategy of many utilities to replace internals in a planned way is a market-driven effort to minimize the overall costs for power generation, including time spent for handling contingencies and unplanned outages. Based on technical analyses, knowledge about component market prices and in-house costs, a cost-effective, optimized strategy for inspection, mitigation and replacements can be implemented. Also decommissioning of nuclear plants has become a reality for many utilities as numerous plants worldwide are closed due to age and/or other reasons. These facts address a need for safe, fast and cost-effective methods for segmentation of internals. Westinghouse has over the last years developed methods for segmentation of internals and has also carried out successful segmentation projects. Our experience from the segmentation business for Nordic BWR:s is that the most important parameters to consider when choosing a method and equipment for a segmentation project are: - Safety, - Cost-effectiveness, - Cleanliness, - Reliability. (orig.)

The Market Concept of the 21st Century: a New Approach to Consumer Segmentation

Directory of Open Access Journals (Sweden)

Maria Igorevna Sokolova

2016-01-01

Full Text Available World economic development in the 21st century keeps tendencies and contradictions of the previous century. Economic growth in a number of the countries and, as a result, growth of consumption adjoins to an aggravation of global problems of the present. It not only ecology and climatic changes that undoubtedly worth the attention of world community, but also the aggravation of social problems. Among the last the question of poverty takes the central place. Poverty is a universal problem, in solution of which take part local authorities, the international organizations, commercial and noncommercial structures. It is intolerable to ignore a catastrophic situation in fight against this problem. It is necessary to look for ways of resolving it not only by using the existing methods, but also developing new approaches. One of the most significant tendencies in the sphere of fight against poverty is the development of the commercial enterprises working in the population segment with a low income level which by means of the activity help millions of people worldwide to get out of poverty. In other words, attraction of the commercial capital by an economic justification of profitability and prospects of investments into the companies working in the population segment with a low income level can be one of the methods allowing to solve effectively a poverty problem. This approach includes this population in economic activity, makes them by full-fledged participants of the market, which benefits to the creation of potential for economic growth and is a key step to getting out of poverty.

Electricity and gas market observatory. 3. Quarter 2007

International Nuclear Information System (INIS)

2007-01-01

The purpose of the observatory is to provide the general public with indicators for monitoring market deregulation. It both covers the wholesale and retail electricity and gas markets in Metropolitan France. This observatory is updated every three months and data are available on CRE web site (www.cre.fr). Since the 1 of July 2007, all customers can choose their gas and electricity suppliers. The present observatory is including residential customer's statistics. Content: A - The electricity market: The retail electricity market (Introduction, Customer segments and their respective weight, Status at September 30, 2007, Dynamic analysis: 3. Quarter 2007); The wholesale electricity market (Introduction, Wholesale market activity in France, Wholesale market activity in France, Prices on the French wholesale market and European comparison, Import and export volumes, Concentration of the French electricity market); B - The gas market: The retail gas market (Introduction, Customer segments and their respective weight, Status on September 30, 2007, Dynamic analysis: 3. Quarter 2007); The wholesale gas market (Gas pricing and gas markets in Europe, The wholesale market in France); C - Appendices: Electricity and gas market observatories combined glossary, Specific electricity market observatory glossary, Specific gas market observatory glossary

THE EFFECT OF REVENUE AND MARKET SEGMENTATION LEVEL TOWARDS VENTURE CAPITAL INVESTMENT IN MOBILE APPLICATION BUSINESS

Directory of Open Access Journals (Sweden)

Dennis Adrian

2014-05-01

Full Text Available The development of mobile applications has mushroomed in local and foreign industries. This provides a tremendous opportunity for developers. For technopreneur developer, the capital to run the business is one of the biggest problems despite the fact that they may have great competence in the field. The fact that the business has big potential market in Indonesia has invited investors from local and overseas to invest as venture capital. However, due to the lack of knowledge on building collaboration with the investors and on understanding the market and investor needs in a long term, the developer finds difficulties to grow its business and to compete with bigger competitors. The research intends to seek the influence in selecting the level of revenue and market segmentation to support the investment decisions in the business of mobile applications, so that the mobile application developer is able to monetize their business to attract investors to invest in the venture capital.

Market possibilities for biofuels

International Nuclear Information System (INIS)

Hektor, B.

1992-01-01

The market for biofuels in Sweden after introduction of a proposed CO 2 -tax on fossil fuels is forecast. The competition between biofuels, fossil fuels and electricity is described for important market segments such as: Paper industry, Sawmills, Other energy-intensive industry, Power and heat producers, small Heat producers, and for Space heating of one-family houses. A market increase of the use of biofuels is probable for the segment small (district) heating centrals, 10 TWh in the next ten year period and even more during a longer period. Other market segments will not be much affected. An increased use of biofuels in paper and pulp industry will not influence the fuel market, since the increase will happen in the industry's normal lumber purchase. (2 figs., 18 tabs.)

Photovoltaic battery & charge controller market & applications survey. An evaluation of the photovoltaic system market for 1995

Energy Technology Data Exchange (ETDEWEB)

Hammond, R.L.; Turpin, J.F.; Corey, G.P. [and others

1996-12-01

Under the sponsorship of the Department of Energy, Office of Utility Technologies, the Battery Analysis and Evaluation Department and the Photovoltaic System Assistance Center of Sandia National Laboratories (SNL) initiated a U.S. industry-wide PV Energy Storage System Survey. Arizona State University (ASU) was contracted by SNL in June 1995 to conduct the survey. The survey included three separate segments tailored to: (a) PV system integrators, (b) battery manufacturers, and (c) PV charge controller manufacturers. The overall purpose of the survey was to: (a) quantify the market for batteries shipped with (or for) PV systems in 1995, (b) quantify the PV market segments by battery type and application for PV batteries, (c) characterize and quantify the charge controllers used in PV systems, (d) characterize the operating environment for energy storage components in PV systems, and (e) estimate the PV battery market for the year 2000. All three segments of the survey were mailed in January 1996. This report discusses the purpose, methodology, results, and conclusions of the survey.

Apparel shopping behaviour – Part 2: Conceptual theoretical model, market segments, profiles and implications

Directory of Open Access Journals (Sweden)

R. Du Preez

2003-10-01

Full Text Available This article is based on the conceptual theoretical model developed in Part 1 of this series of articles. The objective of this research is to identify female apparel consumer market segments on the basis of differentiating lifestyles, shopping orientation, cultural consciousness, store patronage and demographics. These profiles are discussed in full and the implications thereof for retailers, marketers and researchers are highlighted. A new conceptual model is proposed and recommendations are made for further research. Opsomming Hierdie artikel word gebaseer op die konseptuele teoretiese model wat reeds in Deel 1 van hierdie artikelreeks ontwikkel is. Die doel van hierdie navorsing is om marksegmente van vroue klere-kopers te identifiseer na aanleiding van hulle lewenstyle, kooporiëntasie, kulturele bewustheid, winkelvoorkeurgedrag en demografie. Hierdie profiele word volledig beskryf en die implikasies van die verskillende profiele vir kleinhandelaars, bemarkers en navorsers word uitgelig. ’n Nuwe konseptuele model word voorgestel en aanbevelings vir verdere navorsing word gemaak.

The energy market research of 1991. Method of segmenting households into ''life style groups''

International Nuclear Information System (INIS)

Ljones, A.; Doorman, G.

1992-09-01

The report discusses a method of classifying households into life style groups based on the individuals' needs, wishes and attitudes. Seven such groups have been defined based on nation-wide research among 1022 households in 1991. These groups are described with respect to a number of factors of attitude, housing conditions, socio-economic characteristics, use of media etc. This way of segmenting the households may give the power companies a better understanding of what kind of ''products'' and services their customers would like to have and how to market them efficiently. 5 refs., 3 figs., 5 tabs

Market Segmentation Based on the Consumers' Impulsive Buying Behaviour

Directory of Open Access Journals (Sweden)

Mirela Mihić

2010-12-01

Full Text Available The major purpose of this research is to determine the sufficiently different segments of consumers based on their impulsivity in the buying behaviour. The research was conducted in Splitsko-Dalmatinska county on the sample of 180 respondents. Based on the subject matter and research goals, the basic as well as four additional hypotheses were set. The used methodology comprised of the cluster analysis, which helped to divide three segments that were named as: ‘’rational’’, ‘’somewhat rational and somewhat impulsive’’ and ‘’impulsive’’ consumers. The variance analysis was used in order to describe the segments properly and to determine whether they are different enough with respect to demographic, socio-economic characteristics and individual differences variables. The findings confirmed the hypothesis based on the possibility of dividing different consumer segments according to the analysed variables. Correlating the demographics and individual differences factors with the impulse buy, the expected results were gained. When analyzing demographics the results indicate the segment differentiation solely in the case of age and working status. However, from the aspect of majority of individual differences variables the distinction among the segments is significant.

Helping Parents of Young Children with Disabilities Become Consumers of Early Intervention: A Marketing Approach.

Science.gov (United States)

Fugate, Douglas L.; Fugate, Janet M.

1995-01-01

This article suggests the use of marketing techniques to disseminate information products to parents of young children with disabilities. A marketing plan might include the following steps: determination of market needs, market segmentation and target marketing, marketing goals and objectives, marketing strategy, marketing mix tactics, and control…

3D geomarketing segmentation: A higher spatial dimension planning perspective

DEFF Research Database (Denmark)

Suhaibah, A.; Uznir, U.; Rahman, A. A.

2016-01-01

Geomarketing is a discipline which uses geographic information in the process of planning and implementation of marketing activities. It can be used in any aspect of the marketing such as price, promotion or geo targeting. The analysis of geomarketing data use a huge data pool such as location...... residential areas, topography, it also analyzes demographic information such as age, genre, annual income and lifestyle. This information can help users to develop successful promotional campaigns in order to achieve marketing goals. One of the common activities in geomarketing is market segmentation...... a combination of market segmentation based on geographic criteria and clustering algorithm for 3D geomarketing data management. The proposed approach is capable in minimizing the overlap region during market segmentation. In this paper, geomarketing in urban area is used as a case study. Based on the case study...

The Foreign Investment Risks of Chinese B Share Market

OpenAIRE

JIANG, MINCHANG

2014-01-01

The objective of this dissertation is to investigate and analyse the risks existing in Chinese B share market for foreign investment. Based on the brief history of B share market as well as background information such as characteristics of Chinese stock exchange, several areas of risks are identified as: macroeconomic risks, stock volatility and return including cross-impacts among market segmentations and different countries’ markets, financial market and currency risks, and finally the poli...

Managing the market. Focusing on a select group of customers can keep an organization competitive.

Science.gov (United States)

MacStravic, R S

1989-05-01

The real challenge in healthcare marketing today is managing markets, focusing on selected groups of customers rather than on the organization or its services. Market management includes three distinct but related levels: Strategic market management assesses current and potential markets and chooses those the organization can serve best; segment management focuses on the needs and wants of subsets of chosen customers; and customer management reinforces long-term commitments to the organization. The patient care experience can be broken down into specific contacts with each staff member. The key to managing the experience is to identify and achieve standards of performance for each contact by examining what each event means to the patients and how patients judge each staff member, as well as the overall care experience. Regular feedback helps. An unavoidable risk in market management is that a given segment may decline in size, in need for services, or in cohesiveness as a segment. Yet those organizations which can identify the right segments and "manage" them effectively will have an advantage in a competitive market.

Consumer Attitudes Toward Animal Welfare-Friendly Products and Willingness to Pay: Exploration of Mexican Market Segments.

Science.gov (United States)

Miranda-de la Lama, Genaro C; Estévez-Moreno, Laura X; Villarroel, Morris; Rayas-Amor, Adolfo A; María, Gustavo A; Sepúlveda, Wilmer S

2018-04-03

The study aim was to identify consumer segmentation based on nonhuman animal welfare (AW) attitudes and their relationship with demographic features and willingness to pay (WTP) for welfare-friendly products (WFP) in Mexico. Personal interviews were conducted with 843 Mexican consumers who stated they purchased most of the animal products in their home. Respondents were selected using a quota sampling method with age, gender, education, and origin as quota control variables. The multivariate analysis suggested there were three clusters or consumer profiles labeled "skeptical," "concerned," and "ethical," which helped explain the association between AW attitudes, some demographic variables, and WTP for WFP. This study is one of the first to address consumer profiling in Latin America, and the findings could have implications for the commercialization of WFP. Hence, customers should receive information to consider welfare innovations when deciding to purchase animal products. The growth of the WFP food market establishes an element of a far more multifaceted phenomenon of sustainable consumption and support of a new paradigm called responsible marketing in emerging markets such as Mexico.

A comprehensive segmentation analysis of crude oil market based on time irreversibility

Science.gov (United States)

Xia, Jianan; Shang, Pengjian; Lu, Dan; Yin, Yi

2016-05-01

In this paper, we perform a comprehensive entropic segmentation analysis of crude oil future prices from 1983 to 2014 which used the Jensen-Shannon divergence as the statistical distance between segments, and analyze the results from original series S and series begin at 1986 (marked as S∗) to find common segments which have same boundaries. Then we apply time irreversibility analysis of each segment to divide all segments into two groups according to their asymmetry degree. Based on the temporal distribution of the common segments and high asymmetry segments, we figure out that these two types of segments appear alternately and do not overlap basically in daily group, while the common portions are also high asymmetry segments in weekly group. In addition, the temporal distribution of the common segments is fairly close to the time of crises, wars or other events, because the hit from severe events to oil price makes these common segments quite different from their adjacent segments. The common segments can be confirmed in daily group series, or weekly group series due to the large divergence between common segments and their neighbors. While the identification of high asymmetry segments is helpful to know the segments which are not affected badly by the events and can recover to steady states automatically. Finally, we rearrange the segments by merging the connected common segments or high asymmetry segments into a segment, and conjoin the connected segments which are neither common nor high asymmetric.

Exploring the Constraint Profile of Winter Sports Resort Tourist Segments.

Science.gov (United States)

Priporas, Constantinos-Vasilios; Vassiliadis, Chris A; Bellou, Victoria; Andronikidis, Andreas

2015-09-01

Many studies have confirmed the importance of market segmentation both theoretically and empirically. Surprisingly though, no study has so far addressed the issue from the perspective of leisure constraints. Since different consumers face different barriers, we look at participation in leisure activities as an outcome of the negotiation process that winter sports resort tourists go through, to balance between related motives and constraints. This empirical study reports the findings on the applicability of constraining factors in segmenting the tourists who visit winter sports resorts. Utilizing data from 1,391 tourists of winter sports resorts in Greece, five segments were formed based on their constraint, demographic, and behavioral profile. Our findings indicate that such segmentation sheds light on factors that could potentially limit the full utilization of the market. To maximize utilization, we suggest customizing marketing to the profile of each distinct winter sports resort tourist segment that emerged.

Exploring the Constraint Profile of Winter Sports Resort Tourist Segments

Science.gov (United States)

Priporas, Constantinos-Vasilios; Vassiliadis, Chris A.; Bellou, Victoria; Andronikidis, Andreas

2014-01-01

Many studies have confirmed the importance of market segmentation both theoretically and empirically. Surprisingly though, no study has so far addressed the issue from the perspective of leisure constraints. Since different consumers face different barriers, we look at participation in leisure activities as an outcome of the negotiation process that winter sports resort tourists go through, to balance between related motives and constraints. This empirical study reports the findings on the applicability of constraining factors in segmenting the tourists who visit winter sports resorts. Utilizing data from 1,391 tourists of winter sports resorts in Greece, five segments were formed based on their constraint, demographic, and behavioral profile. Our findings indicate that such segmentation sheds light on factors that could potentially limit the full utilization of the market. To maximize utilization, we suggest customizing marketing to the profile of each distinct winter sports resort tourist segment that emerged. PMID:29708114

Operationalizing strategic marketing.

Science.gov (United States)

Chambers, S B

1989-05-01

The strategic marketing process, like any administrative practice, is far simpler to conceptualize than operationalize within an organization. It is for this reason that this chapter focused on providing practical techniques and strategies for implementing the strategic marketing process. First and foremost, the marketing effort needs to be marketed to the various publics of the organization. This chapter advocated the need to organize the marketing analysis into organizational, competitive, and market phases, and it provided examples of possible designs of the phases. The importance and techniques for exhausting secondary data sources and conducting efficient primary data collection methods were explained and illustrated. Strategies for determining marketing opportunities and threats, as well as segmenting markets, were detailed. The chapter provided techniques for developing marketing strategies, including considering the five patterns of coverage available; determining competitor's position and the marketing mix; examining the stage of the product life cycle; and employing a consumer decision model. The importance of developing explicit objectives, goals, and detailed action plans was emphasized. Finally, helpful hints for operationalizing the communication variable and evaluating marketing programs were provided.

Cause marketing for tissue and organ donation to increase public awareness

International Nuclear Information System (INIS)

Strong, M.; Neely, D.; Warnack, K.; Willits, M.; Yriondo, L.

1999-01-01

Today the science of marketing is being applied more and more to increase the rate of tissue and organ donation in the United States. To benefit from the proven tools and techniques of successful marketing in the for-profit world transplantation agencies across the country are turning to integrated marketing communications strategies and strategic partnerships to help achieve their goals.The methods used in cause marketing include: Establishing clear and measurable outcomes and goals; building a marketing plan and timeline to achieve the goals; gathering resources (funding, personnel, organizations, partnerships) to execute the plan, implementation, and measurement of outcomes. This session will review the Tissue and Organ Donation campaign implemented in the Northwest and will touch on the national awareness program developed by United Network for Organ Sharing (UNOS) in the United States. Segments of the Northwest's integrated campaign will include market segmentation strategies and targeted marketing, campaign development, public service advertising and public education campaigns. Media utilized include print, bus signs and billboards, broadcast (radio and TV), video and the internet. Strategies include public service advertising, paid advertising through sponsorships, direct mail, workshops and public speaking. The success of traditional product marketing can be achieved in cause marketing with a long-term, focused public education campaign. The potential benefit to the international community warrants exploration of similar strategies to overcome cultural resistance to life saving transplantation

Market segmentation and willingness to pay for green electricity among urban residents in China: The case of Jiangsu Province

International Nuclear Information System (INIS)

Zhang, Lei; Wu, Yang

2012-01-01

The objective of this study is to identify market segments and estimate the residents’ willingness to pay (WTP) for green electricity (green-e) in China for the large-scale promotion of energy projects from renewable sources that do not rely solely on energy policies. Based on an analysis of non-use values of green-e as well as the application of the contingent valuation (CV) method and payment card (PC) introduction technology, the average WTP ranges from RMB 7.91 yuan/month to 10.30 yuan/month (approximately US$ 1.15–1.51/month with an exchange rate of 6.83 yuan/US$ yuan/US$) for urban residents in Jiangsu Province. The current work also explores the differences in demographic variables across varying WTP amounts and the different marginal effects of demographic variables at the same level of WTP. The findings reveal that there are significant differences in demographic variables, such as level of education, household income and location of residence, across the population segments. Moreover, the finding that some respondents with high income and higher education prefer higher WTP amounts to lower WTP amounts suggests that green-e is a luxury product, and consequently, a Veblen effect exists in certain Chinese market segments. - Highlights: ► The value of green electricity manifests itself primarily in the form of non-use value. ► The average WTP for green-e ranges from RMB 7.91 yuan/month to 10.30 yuan/month. ► The differences in demographic variables across varying WTP are significant. ► The marginal effects of demographic variables at the same WTP are different. ► Green-e is still a luxury product and Veblen effect exits in particular segment.

Computer Aided Segmentation Analysis: New Software for College Admissions Marketing.

Science.gov (United States)

Lay, Robert S.; Maguire, John J.

1983-01-01

Compares segmentation solutions obtained using a binary segmentation algorithm (THAID) and a new chi-square-based procedure (CHAID) that segments the prospective pool of college applicants using application and matriculation as criteria. Results showed a higher number of estimated qualified inquiries and more accurate estimates with CHAID. (JAC)

Diffusion into new markets: evolving customer segments in the solar photovoltaics market

Science.gov (United States)

Sigrin, Ben; Pless, Jacquelyn; Drury, Easan

2015-08-01

The US residential solar market is growing quickly, and as solar adoption diffuses into new populations, later adopters may differ significantly from earlier ones. Using a unique household-level survey dataset including 1234 adopters and 790 non-adopters from San Diego County, California, we explore differences in attitudinal and socio-economic factors for three groups: (i) adopters and non-adopters; (ii) early and more recent adopters; (iii) consumers adopting via buying or leasing. Our results suggest that adopters overall have higher incomes, are more educated, live in larger homes, and expect to stay in their homes for longer than their non-adopting peers. They also differ in their expectations of electricity retail rate changes and the impact solar could have on their home resale value. When examining differences between early and more recent adopters, we find that recent adopters are more representative of general homeowners and more politically moderate. They are also increasingly installing solar to protect against future electricity price increases and to lower electricity costs as opposed to adopting strictly for environmental reasons. Furthermore, more recent adopters differ significantly from earlier adopters in the situations that prompted them to adopt. The findings demonstrate how solar markets are evolving, reflecting changes in the underlying drivers of consumer adoption as well as innovative solar marketing strategies.

PV market stimulation by training and creativity workshops

Energy Technology Data Exchange (ETDEWEB)

Pearsall, N

2001-07-01

Building integrated photovoltaic (BIPV) systems are expected to be a major route for the utilisation of solar energy in Europe. In order for BIPV to realise its full potential, it is necessary to increase the market size and this requires the development of appropriate market segments as they become financially viable. There may be accompanying market stimulation methods such as financing packages, tax reductions or other incentives. Thus it is important for the PV system designer and/or supplier to be aware of developing market segments and of methods to address these. The realisation of a BIPV project requires the interaction of several key players and consideration of many issues, including technical design, architectural acceptability, planning constraints, interfacing with existing electricity supply systems and financing. The aims of this project were: to promote consideration of the marketing aspect of BIPV when developing projects; to introduce a range of players in the sector to marketing techniques; and to initiate new project ideas to address market needs. These aims were addressed by the organisation of creativity workshops in which marketing issues could be discussed and participants could utilise marketing approaches in the development of project ideas. (author)

PV market stimulation by training and creativity workshops

International Nuclear Information System (INIS)

Pearsall, N.

2001-01-01

Building integrated photovoltaic (BIPV) systems are expected to be a major route for the utilisation of solar energy in Europe. In order for BIPV to realise its full potential, it is necessary to increase the market size and this requires the development of appropriate market segments as they become financially viable. There may be accompanying market stimulation methods such as financing packages, tax reductions or other incentives. Thus it is important for the PV system designer and/or supplier to be aware of developing market segments and of methods to address these. The realisation of a BIPV project requires the interaction of several key players and consideration of many issues, including technical design, architectural acceptability, planning constraints, interfacing with existing electricity supply systems and financing. The aims of this project were: to promote consideration of the marketing aspect of BIPV when developing projects; to introduce a range of players in the sector to marketing techniques; and to initiate new project ideas to address market needs. These aims were addressed by the organisation of creativity workshops in which marketing issues could be discussed and participants could utilise marketing approaches in the development of project ideas. (author)

Gaining internal support for a marketing effort.

Science.gov (United States)

Barron, E

1988-06-01

Franciscan Health System, Chadds Ford, Pa., developed a systemwide marketing initiative to assure positive participation from its internal market segments. In the first of a series, the author outlines the goals, objectives and positioning of the marketing mix used to achieve voluntary involvement from these segments.

Marketing to the Bottom of the Pyramid and subsistence markets – A research agenda

Directory of Open Access Journals (Sweden)

Avinash G. Mulky

2011-01-01

Full Text Available The concepts of Bottom of the Pyramid (BOP and subsistence markets have attracted substantial academic and managerial attention in recent years. The BOP thesis states that there are opportunities for multinational companies to achieve significant revenues and profitability by designing and implementing marketing programs aimed at people who occupy the lowest tier in the world’s economic pyramid. The number of people in this segment has been estimated to be between 2.7 billion and 4 billion. This paper reviews the academic literature on BOP and subsistence markets and identifies important issues related to marketing to these consumers. The review is based on journal articles that have appeared in peer-reviewed journals and on case studies published by reputed academic institutions. The literature review first identifies a number of business issues like size of BOP market, motivations for undertaking BOP initiatives, ethics and linkages. Then specific marketing issues related to the BOP segment such as consumer analysis, company analysis, collaborators, competition and context, segmentation and positioning and issues relating to marketing program design and implementation are analyzed. Based on this analysis, the paper develops a research agenda for future research on BOP and subsistence markets.

The Chinese Olive Oil Market Today Import Prices,Market Segments, Opportunities and Challenges%The Chinese Olive Oil Market Today Import Prioes,Market Segments, Opportunities and Challenges

Institute of Scientific and Technical Information of China (English)

Mateo Radnic

2011-01-01

@@ Ⅰ .EDIBLE OIL CONSUMPTION IN CHINA According to the data of Edible Oil Consumption in China,this market has constantly growth over the last years, doublingits size in only 8 years.For the past year 2010, the market sizereaches over 29 thousand tons.

Bonneville Power Administration`s Commercial Sector Conservation Market.

Energy Technology Data Exchange (ETDEWEB)

Gordan, Frederick M. [Pacific Energy Associates, Inc. (United States)

1992-11-10

Bonneville has, as part of its resource plan, accepted targets for commercial conservation which are quite ambitious. To meet these targets, Bonneville will need to acquire as much cost-effective conservation as possible over the next twelve years. With this in mind, this document explores the relative importance of different commercial market segments and the types of assistance each market needs to install as many cost-effective conservation measures in as many buildings as possible. This document reviews Bonneville`s marketing environment and position, and suggests goals for commercial sector conservation marketing at Bonneville. Then it presents a broad market segmentation and series of additional demographic analyses. These analyses assess what groups of consumers Bonneville must reach to achieve most of the commercial conservation potential and what is needed to reach them. A final section reviews the success of Bonneville programs at reaching various markets. The market segmentation identifies different types of consumers and opportunities which would require distinct program approaches. Four large market segments are identified that have distinct program needs. Then four ``building life-cycle events`` are identified which provide important conservation opportunities and also require distinct program services. This creates a matrix of 16 cells which delineate distinct needs for program marketing. Each of the four key market segments manages at least 20% of the Region`s commercial floorspace.

Strategic implication of a segmentation and positioning model for the South African gold narrow reef mining market.

OpenAIRE

2012-01-01

M.Comm. Many variables exist that influence buyer behaviour in the narrow reef gold mining market. Since some variables are real but subjective in nature, such as the opinion and charisma of mine managers or influential individuals, it is difficult to quantify and analyse them. The question is ? Which variables, 8 quantifiable or not, are more dominant in shaping buyer behaviour and how should they be prioritised? What is needed is a logical segmentation model which reflects true buyer beh...

D Geomarketing Segmentation: a Higher Spatial Dimension Planning Perspective

Science.gov (United States)

Suhaibah, A.; Uznir, U.; Rahman, A. A.; Anton, F.; Mioc, D.

2016-09-01

Geomarketing is a discipline which uses geographic information in the process of planning and implementation of marketing activities. It can be used in any aspect of the marketing such as price, promotion or geo targeting. The analysis of geomarketing data use a huge data pool such as location residential areas, topography, it also analyzes demographic information such as age, genre, annual income and lifestyle. This information can help users to develop successful promotional campaigns in order to achieve marketing goals. One of the common activities in geomarketing is market segmentation. The segmentation clusters the data into several groups based on its geographic criteria. To refine the search operation during analysis, we proposed an approach to cluster the data using a clustering algorithm. However, with the huge data pool, overlap among clusters may happen and leads to inefficient analysis. Moreover, geomarketing is usually active in urban areas and requires clusters to be organized in a three-dimensional (3D) way (i.e. multi-level shop lots, residential apartments). This is a constraint with the current Geographic Information System (GIS) framework. To avoid this issue, we proposed a combination of market segmentation based on geographic criteria and clustering algorithm for 3D geomarketing data management. The proposed approach is capable in minimizing the overlap region during market segmentation. In this paper, geomarketing in urban area is used as a case study. Based on the case study, several locations of customers and stores in 3D are used in the test. The experiments demonstrated in this paper substantiated that the proposed approach is capable of minimizing overlapping segmentation and reducing repetitive data entries. The structure is also tested for retrieving the spatial records from the database. For marketing purposes, certain radius of point is used to analyzing marketing targets. Based on the presented tests in this paper, we strongly

North America grid segmentation case studies : technical feasibility and economics of implementation

Energy Technology Data Exchange (ETDEWEB)

Johnson, A.L. [Bonneville Power Administration, Portland, OR (United States); Clark, H.K.; El-Gasseir, M.M.; Epp, H.D.K.; Woodford, D.A. [DC Interconnect Inc., Vancouver, BC (Canada); Barthold, L.O.; Reppen, N.D.

2009-07-01

There continues to be unprecedented demand on power grids. The primary requirement is for a highly resilient grid that includes large transmission capacity reserves. There is increased demand for total transfer capability (TTC) to meet renewables policy targets and improved accommodation of complex market transactions. Some potential components include storage, FACTS controllers, dynamic ACE and other technologies. This presentation proposed segmentation as a different solution in order to meet the same demands more economically and greatly enhance reliability. The presentation described how segmentation works and discussed the benefits of a simple controller. Segmentation benefits in system planning and operation were also outlined. Other topics that were presented included renewable generation; grid security; cascading; adjustments that an operator might make; line converter and high voltage direct current (HVDC) converter options; HVDC line and converter configurations; and segmentation studies in North America. Economic analyses were also discussed. The presentation concluded with a potential application in northern Europe. 3 figs.

The PV market

International Nuclear Information System (INIS)

Hammond, B.

1992-01-01

This paper forecasts the photovoltaic (PV) market growth for the 1990s. Ten years of PV history are reviewed and used to establish market trends in terms of average selling price (ASP) and kilowatts shipped by market segment. The market is segmented into indoor consumer, stand-alone, and grid-connected applications. Indoor consumer presently represents a saturated market and is fairly predictable. The stand-alone market (i.e. not connected to the utility grid) is fairly stable and predictable. The utility PV market however is highly dependent on a number of market factors such as the cost of conventional energy the cost of PV systems utility acceptance of PV and regulatory controls. Government and institutional regulations, environmental issues, and OPEC and Middle East politics will have the greatest impact on the cost of conventional fuels. Private and federal investment in PV technology development could have a significant impact on the cost of PV systems. Forecasts are provided through the year 2000 for indoor consumer stand-alone and utility markets

Market analysis. Renewable fuels

International Nuclear Information System (INIS)

2014-01-01

The Agency for Renewable Resources (FNR) had on behalf of the Federal Ministry of Food and Agriculture created a study on the market development of renewable resources in Germany and published this in the year of 2006. The aim of that study was to identify of actual status and market performance of the individual market segments of the material and energetic use as a basis for policy recommendations for accelerated and long term successful market launch and market share expansion of renewable raw materials. On behalf of the FNR, a market analysis of mid-2011 was carried out until the beginning of 2013, the results of which are hereby resubmitted. This market analysis covers all markets of material and energetic use in the global context, taking account of possible competing uses. A market segmentation, which was based on the product classification of the Federal Statistical Office, formed the basis of the analysis. A total of ten markets have been defined, seven material and three energetic use. [de

Estimating the Depth of the Navy Recruiting Market

Science.gov (United States)

2016-09-01

xvi by Potential Rating Index for Zone Improvement Plan Code Markets New Evolution (PRIZM NE) segments and variables based on clustering similar... segment , a total of 66 variables , to the final model. Although NRC does not want to use number of QMA per ZIP code to measure of market potential...9 2. Number of Qualified Military Available by Potential Rating Index for ZIP Code Markets New Evolution Segment Data

THE SPECIFIC MARKET RESEARCH METHODOLOGY USED AT GENERAL MOTOR'S EUROPE ,

Directory of Open Access Journals (Sweden)

Zima Liliana Adela

2011-12-01

Full Text Available As difficult as segmenting consumer markets is, it is much simpler and easier than segmenting industrial markets. Often the same industrial products have multiple applications; likewise, several different products can be used in the same application. Customer differ greatly, and it is hard to discern which differences are important and which are trivial for developing a marketing strategy. Making the research at General Motor's Europe I realized that the most industrial marketers use segmentation as a way to explain results rather than as a way to plan. In fact, industrial segmentation can assist companies in several areas like: analysis of the market, selection of key markets and management and marketing. In this study I tried to make a better understanding of the total marketplace, including how and why customers buy and to develop strategies, plans and programs to profitability meet the needs of different market segments and to give the company a distinct competitive advantage. The Marketing Plan is based on an Information System which can be interpretaded in two different ways. In this case its singular form focusing on both formal and informal information system is appropriate. The investigation explains the environment of the European Business Team . The techniques used were: system maps, observations, interviews, questionnaires and company documents. The initial stage of exploring the situation starts usually with a dialog between the potential client - in this particular case the European Business Team – and the analyst. The vague impression is then given that not everything is running as it should be by the client. This was, however, not completely true in my case, as I had to go looking for problems. Preliminary investigations into product communication did show a feeling of unease between the departments. Having expressed the current situation of the European Business Team , I then chose three areas to study further. I had to

Promotion as a Tool in Sustaining the Destination Marketing Activities

Directory of Open Access Journals (Sweden)

Ivo Mulec

2010-01-01

Full Text Available Promoting the tourism destination in the right and best possible way is today one of vital marketing activities of all Destination Management Organizations. Only successful promotion can entice and attract potential travelers to visit the destination. The number of new destinations is increasing every year and some of them are quite similar. Market segmentation is one of the starting points for devising marketing strategy. Only by presenting the destination to the right segment of potential clients in the right way will a destination maximize the effectiveness of its marketing and promotion. Tourism destination marketers will continue to face considerable challenges in the future: they will have to take account of the needs, wants and expectations of more mature and knowledgeable customers, and the corresponding need for more up-to-date and reliable information upon which to base decision-making. In the future only marketing which includes collaborative dimensions will meet its objectives fully.

Internet marketing

OpenAIRE

Zelený, Martin

2009-01-01

In the bachelor thesis are introduced theoretical concepts of the Internet and marketing, accented the need of marketing mix along with its specifics of the internet environment. Next is interpreted which tools can be used for marketing of firms and which marketing instruments are to be deployed. Final chapter illustrates socio-demographics of Czech internet users along with media market allocation from the perspective of all media as well as in the segment of the Internet.

Identifying target groups for environmentally sustainable transport: assessment of different segmentation approaches

DEFF Research Database (Denmark)

Haustein, Sonja; Hunecke, Marcel

2013-01-01

Recently, the use of attitude-based market segmentation to promote environmentally sustainable transport has significantly increased. The segmentation of the population into meaningful groups sharing similar attitudes and preferences provides valuable information about how green measures should...... and behavioural segmentations are compared regarding marketing criteria. Although none of the different approaches can claim absolute superiority, attitudinal approaches show advantages in providing startingpoints for interventions to reduce car use....

Responsiveness of culture-based segmentation of organizational buyers

Directory of Open Access Journals (Sweden)

Veronika Jadczaková

2013-01-01

Full Text Available Much published work over the four decades has acknowledged market segmentation in business-to-business settings yet primarily focusing on observable segmentation bases such as firmographics or geographics. However, such bases were proved to have a weak predictive validity with respect to industrial buying behavior. Therefore, this paper attempts to add a debate to this topic by introducing new (unobservable segmentation base incorporating several facets of business culture, denoted as psychographics. The justification for this approach is that the business culture captures the collective mindset of an organization and thus enables marketers to target the organization as a whole. Given the hypothesis that culture has a merit for micro-segmentation a sample of 278 manufacturing firms was first subjected to principal component analysis and Varimax to reveal underlying cultural traits. In next step, cluster analysis was performed on retained factors to construct business profiles. Finally, non-parametric one-way analysis of variance confirmed discriminative power between profiles based on psychographics in terms of industrial buying behavior. Owing to this, business culture may assist marketers when targeting more effectively than some traditional approaches.

Market opportunities for solar drying

International Nuclear Information System (INIS)

Voskens, R.G.J.H.; Out, P.G.; Schulte, B.

2000-01-01

One of the most promising applications for solar heating is the drying of agricultural products. The drying of agricultural products requires large quantities of low temperature air, in many cases, on a year-round basis. Low cost air-based collectors can provide heated air at solar collection efficiencies of 30 to 70%. In 1998/1999 a study was commissioned to better understand the technical and economic potential for solar drying of agricultural products in the world. The practical potential for solar drying was then determined for 59 crops and 22 regions. The world market for solar drying can be divided into three market segments: 1) mechanical drying T 50 deg. C; 3) sun drying. The most promising market for solar drying is generally market segment 1. For this segment the potential amount of energy displaced by solar is in between 216 770 PJ (World-wide). For Western Europe this potential is estimated between 23 88 PJ and for Eastern Europe between 7 and 13 PJ. A different market introduction strategy is required for each market segment. A total of 13 combinations of crops and regions are selected that appear to have the highest practical potential for solar drying. In the Netherlands a programme of activities was carried out by Ecofys and other organisations, to identify and develop the market potential for solar (assisted) drying of agricultural products. A promotional campaign for the use of renewable energy in the (promising) flower bulb sector is planned on a short-term basis to speed up market developments. It can be concluded that there is a large market for solar drying in the World as well as in Europe. (au)

3D GEOMARKETING SEGMENTATION: A HIGHER SPATIAL DIMENSION PLANNING PERSPECTIVE

Directory of Open Access Journals (Sweden)

A. Suhaibah

2016-09-01

Full Text Available Geomarketing is a discipline which uses geographic information in the process of planning and implementation of marketing activities. It can be used in any aspect of the marketing such as price, promotion or geo targeting. The analysis of geomarketing data use a huge data pool such as location residential areas, topography, it also analyzes demographic information such as age, genre, annual income and lifestyle. This information can help users to develop successful promotional campaigns in order to achieve marketing goals. One of the common activities in geomarketing is market segmentation. The segmentation clusters the data into several groups based on its geographic criteria. To refine the search operation during analysis, we proposed an approach to cluster the data using a clustering algorithm. However, with the huge data pool, overlap among clusters may happen and leads to inefficient analysis. Moreover, geomarketing is usually active in urban areas and requires clusters to be organized in a three-dimensional (3D way (i.e. multi-level shop lots, residential apartments. This is a constraint with the current Geographic Information System (GIS framework. To avoid this issue, we proposed a combination of market segmentation based on geographic criteria and clustering algorithm for 3D geomarketing data management. The proposed approach is capable in minimizing the overlap region during market segmentation. In this paper, geomarketing in urban area is used as a case study. Based on the case study, several locations of customers and stores in 3D are used in the test. The experiments demonstrated in this paper substantiated that the proposed approach is capable of minimizing overlapping segmentation and reducing repetitive data entries. The structure is also tested for retrieving the spatial records from the database. For marketing purposes, certain radius of point is used to analyzing marketing targets. Based on the presented tests in this paper

Importance-Performance Analysis of Service Attributes based on Customers Segmentation with a Data Mining Approach: a Study in the Mobile Telecommunication Market in Yazd Province

Directory of Open Access Journals (Sweden)

Seyed Yaghoub Hosseini

2012-12-01

Full Text Available In customer relationship management (CRM systems, importance and performance of the attributes that define a service is very important. Importance-Performance analysis is an effective tool for prioritizing service attributes based on customer needs and expectations and also for identifying strengths and weaknesses of organization in the market. In this study with the purpose of increasing reliability and accuracy of results, customers are segmented based on their demographic characteristics and perception of service attributes performance and then individual IPA matrixes are developed for each segment. Self-Organizing Maps (SOM has been used for segmentation and a feed forward neural network has been used to estimate the importance of attributes. Research findings show that mobile subscribers in Yazd province can be categorized in three segments. Individual IPA matrixes have been provided for each of these segments. Based on these results, recommendations are offered to companies providing mobile phone services.

Determining Market Categorization of United States Zip Codes for Purposes of Army Recruiting

Science.gov (United States)

2016-06-01

Army uses commercial market segmentation data to analyze markets and past accessions to assign recruiters and quotas to maximize production. We use...Army Recruiting Command to rely on proprietary data with 66 market segments per ZIP code for market analysis and predicting recruiting potential...have different densities of potential recruits; the Army uses commercial market segmentation data to analyze markets and past accessions to assign

Moving Segmentation Up the Supply-Chain: Supply Chain Segmentation and Artificial Neural Networks

OpenAIRE

Erevelles, Sunil; Fukawa, Nobuyuki

2008-01-01

This paper explained the concept of supply-side segmentation and transvectional alignment, and applies these concepts in the artificial neural network (ANN). To the best of our knowledge, no research has applied ANN in explaining the heterogeneity of both the supply-side and demand-side of a market in forming relational entity that consists of firms at all levels of the supply chain and the demand chain. The ANN offers a way of operationalizing the concept of supply-side segmentation. In toda...

Targeting as the basis for pre-test market of lithium-ion battery

Science.gov (United States)

Yuniaristanto, Zakaria, R.; Saputri, V. H. L.; Sutopo, W.; Kadir, E. A.

2017-11-01

This article discusses about market segmentation and targeting as a first step in pre-test market of a new technology. The benefits of targeting towards pre-test market are pre-test market can be conducted to focus on selected target markets so there is no bias during the pre-test market. In determining the target market then do some surveys to identify the state of market in the future, so that the marketing process is not misplaced. Lithium ion battery which is commercialized through start-up companies is the case study. This start-up companies must be able to respond the changes and bring in customers as well as maintain them so that companies can survive and evolve to achieve its objectives. The research aims to determine market segments and target market effectively. Marketing strategy (segmentation and targeting) is used to make questionnaire and cluster analysis in data processing. Respondents were selected by purposive sampling and have obtained data as many as 80 samples. As the results study, there are three segments for lithium ion battery with their own distinguished characteristics and there are two segments that can be used as the target market for the company.

Charter Schools and Market Segmentation

Science.gov (United States)

Batie, Michael

2009-01-01

This dissertation was undertaken to examine the effect(s) of charter school marketing on the Los Angeles Unified School District (LAUSD) education landscape with respect to the stratification of charter schools. Information from four sources: school websites, a survey of charter school parents, existing online statistics and data, and various…

Mass market development strategies of software industries: Case study based research

Directory of Open Access Journals (Sweden)

Varun Gupta

2016-09-01

Full Text Available The success in competitive mass market software development depends on the quality of software development and market segments targeted. Market segments are categorized by uncertainties contributed by “Newness” and “turbulences”, making the software success stochastic in nature. Selecting good market segments, delivering high quality software versions in the lowest time than competitors, result in increasing demand in markets and ultimately revenues. Enhanced customer base is beneficial for current product as well as for future products of industry in the form of increased reputation and increased involvement of customers in future development. The case study was conducted with 13 representatives drawing experiences of 14 mass market projects. Results indicate that software solutions are delivered to few investors or in highly competitive markets, as per the survey's findings of the marketing departments. The software organizations are reluctant to deliver relatively complex solutions in new markets unless and until strongly convinced with the probable success. The method for selection of market segments belonging to new and existing markets for undertaking the software delivery is also proposed in this paper. The model will help software industry decide the market segments and high abstract level features that could increase probability of software success. Poor selection of markets or targeting markets of “improper” size affects the market share of the industry to a great extend.

Determining the marketing mix for a start-up travel agency aimed at the Belgian market

OpenAIRE

Hanák, Marek

2014-01-01

This thesis suggests a marketing mix consisting of 4 P's for a start-up travel agency. It created a product according to the quantitative research, n=140, and a qualitative research on the Belgian market. It includes the price of the product according to a competitor analysis, price expectation of the segment and a calculation of all costs connected with providing the service. It suggests also a promotion strategy aimed at the target audience and describes the place in terms point of sale ded...

Dynamic Customer Management and the Value of One-to-One Marketing

OpenAIRE

Romana Khan; Michael Lewis; Vishal Singh

2009-01-01

The concept of one-to-one marketing is intuitively appealing, but there is little research that investigates the value of individual-level marketing relative to segment-level or mass marketing. In this paper, we investigate the financial benefits of and computational challenges involved in one-to-one marketing. The analysis uses data from an online grocery and drug retailer. Like many retailers, this firm uses multiple promotional instruments including discount coupons, free shipping offers, ...

Innovative Positioning as a Marketing Tool of Retailers on the Food Market

Directory of Open Access Journals (Sweden)

Grażyna Śmigielska

2017-03-01

Full Text Available Objective: The aim of the paper is to develop the theory of retail business positioning as a part of marketing innovation-based strategy. It is proposed that innovative retail formats and business models should be included in it. Research Design & Methods: The critical literature review on the existing dimensions of business positioning as well as the new, suggested dimensions is made. General trends in food retailers’ positioning in Poland and the positioning strategy development of Carrefour are analysed in the form of examples and a short case study. They are based on the secondary sources like academic papers, retail magazines and companies’ web sites. Findings: On the fragmented food markets retailers position themselves by introducing format innovations and stressing low price. Then they have to reposition themselves by attributes other than price. Big mass merchandisers are now segmenters. Implications & Recommendations: In Poland the tendencies for buying natural, Fair Trade, diabetics, organic or functional products, as well as the focus on the elderly segment are opportunities for retailers. Yet, trading up creates new opportunities for discounters. Contribution & Value Added: The paper contributes to the theory of retail positioning by linking elements of the marketing and the entrepreneurship approaches. It also develops knowledge about the Polish retail food market.

The benefits of segmentation: Evidence from a South African bank and other studies

Directory of Open Access Journals (Sweden)

Douw G. Breed

2017-09-01

Full Text Available We applied different modelling techniques to six data sets from different disciplines in the industry, on which predictive models can be developed, to demonstrate the benefit of segmentation in linear predictive modelling. We compared the model performance achieved on the data sets to the performance of popular non-linear modelling techniques, by first segmenting the data (using unsupervised, semi-supervised, as well as supervised methods and then fitting a linear modelling technique. A total of eight modelling techniques was compared. We show that there is no one single modelling technique that always outperforms on the data sets. Specifically considering the direct marketing data set from a local South African bank, it is observed that gradient boosting performed the best. Depending on the characteristics of the data set, one technique may outperform another. We also show that segmenting the data benefits the performance of the linear modelling technique in the predictive modelling context on all data sets considered. Specifically, of the three segmentation methods considered, the semi-supervised segmentation appears the most promising. Significance: The use of non-linear modelling techniques may not necessarily increase model performance when data sets are first segmented. No single modelling technique always performed the best. Applications of predictive modelling are unlimited; some examples of areas of application include database marketing applications; financial risk management models; fraud detection methods; medical and environmental predictive models.

Consumer segmentation based on food-related lifestyles and analysis of rabbit meat consumption

Directory of Open Access Journals (Sweden)

J. Buitrago-Vera

2016-09-01

Full Text Available Market segmentation divides the market into small groups of consumers who share similar characteristics. As all consumers within the same group have a common profile, marketing strategies can be adapted to target a specific type of consumer. Owing to the rapid changes in today’s society, consumer lifestyle has become the ideal criterion for market segmentation. In this study, we employed the food-related lifestyle model, which scholars have shown to be suitable and valid in several countries. Using data from a survey (with 3.53% error, we segmented the Spanish food market based on consumers’ food-related lifestyles. For each segment, we identified the consumer profile and analysed consumers’ consumption of rabbit meat. Factor analysis and cluster analysis yielded 4 segments: (i ‘Unconcerned’ (36.8% of the sample mainly consists of male consumers. Consumers in this segment value neither the freshness nor the price/quality ratio of their food items and consume rabbit meat rarely (39.4% or sporadically (29.3%. (ii ‘Cooks’ (18.4% predominantly consists of middle-aged women. Consumers in this segment are highly demanding and critical of the quality of food products. They like cooking and are regular consumers of rabbit meat (40.6%. (iii ‘Out-of-home consumers and convenience shoppers’ (28.6% mostly consists of consumers aged between 25 and 34 y old and contains a large proportion of upper-class consumers. Consumers in this segment prefer to eat out and consume convenience products. This segment has the second highest percentage of regular consumers of rabbit meat (36.9%. The segment also has the second highest percentage of consumers who rarely or never eat rabbit meat (43.9%. (iv ‘Rational purchaser with little interest in cooking’ (16.2% has the highest proportion of consumers aged 55 to 74 y old. Consumers in this segment have the least interest in cooking, the most interest in the purchasing process, and the lowest

Labour Market Segmentation: An Investigation into the Dutch Hospitality Industry

NARCIS (Netherlands)

A. Bispo

2007-01-01

textabstractAlmost 42,000 establishments, over 310,000 employees and approximately 13 billion Euro annual turnover (including VAT). This, in a nutshell, captures the Dutch hospitality industry in 2005. The aim of this study is to examine the functioning of the labour market in the Dutch hospitality

a European Global Navigation Satellite System — the German Market and Value Adding Chain Effects

Science.gov (United States)

Vollerthun, A.; Wieser, M.

2002-03-01

Since Europe is considering to establish a "market-driven" European Global Navigation Satellite System, the German Center of Aerospace initiated a market research to justify a German investment in such a European project. The market research performed included the following market segments: aviation, railway, road traffic, shipping, surveying, farming, military, space applications, leisure, and sport. In these market segments, the forementioned inputs were determined for satellite navigation hardware (receivers) as well as satellite navigation services. The forecast period was from year 2007 to 2017. For the considered period, the market amounts to a total of DM 83.0 billion (approx. US $50 billion), whereas the satellite navigation equipment market makes up DM 39.8 billion, and charges for value-added-services amount to DM 43.2 billion. On closer examination road traffic can be identified as the dominant market share, both in the receiver-market and service-market. With a share of 96% for receivers and 73% for services the significance of the road traffic segment becomes obvious. The second part of this paper investigates the effects the market potential has on the Value-Adding-Chain. Therefore, all participants in the Value-Adding-Chain are identified, using industrial cost structure models the employment effect is analyzed, and possible tax revenues for the state are examined.

Creating marketing strategies for higher education institutions

Directory of Open Access Journals (Sweden)

Lidia Białoń

2015-12-01

Full Text Available The article presents a thesis that the primary premise of creating marketing strategies for higher education institution is a three-dimensional notion of marketing. The first dimension lies in the theoretical notions of the essence of marketing, including the transactional marketing (1.0, relationship marketing (2.0 and spiritual marketing (3.0. The second dimension is formed by methods of marketing research and accurate notions of marketing, while the third are channels of marketing information. Harmonizing these three dimensions is a precondition for effective marketing. Among other conditions for effective strategies there are: aligning goals of the chosen strategy with the mission of higher education institution, correct choice of targeted segments of the market and of marketing tools. The article also gives a sample classification of marketing strategies based on these criteria, with emphasis on the fact, that every higher education institution employs its own strategy.

Liquidity in the Dutch wholesale electricity market

International Nuclear Information System (INIS)

Newbery, D.; Von der Fehr, N.H.; Van Damme, E.

2003-05-01

Industry concerns over perceived reductions in the liquidity of the Dutch wholesale electricity market led the DTe to ask the Market Surveillance Committee (MSC) to examine recent developments. This report starts with a generic examination of wholesale power markets and liquidity and its measurement. An overview of the Dutch wholesale electricity market and its constituent segments follows together with a summary of events and opinions connected to liquidity that have been reported in the trade press. Sources of information on market liquidity are then reviewed. Participation in the market is analysed before examining each market segment and this analysis and the earlier sections are then drawn together in conclusions and recommendations

Beyond dualism: Multisegmented labor markets in Ghana

OpenAIRE

James Heintz; Fabian Slonimczyk

2007-01-01

Using estimates of earnings functions in Ghana, this paper examines patterns of labor market segmentation with regard to formal and informal employment. Persistent earnings differentials are used as indicators of limited mobility across segments of the employed labor force. We find evidence of labor market segmentation between formal and informal employment and between different categories of informal employment which cannot be fully explained by human capital, physical asset, or credit marke...

Marketing the Community College Starts with Understanding Students' Perspectives.

Science.gov (United States)

Absher, Keith; Crawford, Gerald

1996-01-01

Examines variables taken into account by community college students in choosing a college, arguing that increased competition for students means that colleges must employ marketing strategies. Discusses the use of the selection factors as market segmentation tools. Identifies five principal market segments based on student classifications of…

Methodological foundations of target market enterprise orientation

OpenAIRE

N.V. Karpenko

2012-01-01

In the article the author determines the importance of target market orientation maintenance which content is based on marketing principles and envisages the interrelationship of market segmentation processes and positioning. Proposed methodological principles of segmentation implementation are the result of the authors own research, and the process of positioning is examined through the five-level system that contains three stages and two variants of organizational behavior.

STRATEGI SEGMENTING, TARGETING, POSITIONING SERTA STRATEGI HARGA PADA PERUSAHAAN KECAP BLEKOK DI CILACAP

OpenAIRE

Wijaya, Hari; Sirine, Hani

2017-01-01

To win the market competition, companies must have segmenting, targeting, positioning strategy and pricing strategy. This study aims to determine segmenting, targeting, positioning strategy as well as the company's pricing strategies on Kecap Blekok Company in Cilacap. Methods of data collection in this study using interviews and documentation. The analysis technique used is descriptive analysis techniques. The results showed market segment of Kecap Blekok Company is the lower middle class, t...

Segmentácia trhu pri použití marketingových dát ako súčasť marketingovej stratégie

OpenAIRE

Nagyová-Tkáčová, Monika

2013-01-01

The thesis deals mainly with market segmentation which is very important part of marketing strategy. The theoretical part consists of general knowledge of marketing, a Customer relationship management (CRM), market segmentation and database marketing. A case study consists of the implementation of the theoretical knowledge into the practical part. The aims of the thesis are: an introduction to the issue of market segmentation, an importance of market segmentation in creating marketing strateg...

Pozitioning Strategies Used in Strategic Marketing

OpenAIRE

Ionel Dumitru

2007-01-01

The consumer’s perception of the marketing company’s activities is represented by the positioning strategy. The positioning process consists of approaching the market’s segments in different ways, with deferent’s offer, using three fundamentals strategies: strengthen the current company position, competition free segments identification and repositioning the competition using an aggressive marketing strategy.

Segmented trapped vortex cavity

Science.gov (United States)

Grammel, Jr., Leonard Paul (Inventor); Pennekamp, David Lance (Inventor); Winslow, Jr., Ralph Henry (Inventor)

2010-01-01

An annular trapped vortex cavity assembly segment comprising includes a cavity forward wall, a cavity aft wall, and a cavity radially outer wall there between defining a cavity segment therein. A cavity opening extends between the forward and aft walls at a radially inner end of the assembly segment. Radially spaced apart pluralities of air injection first and second holes extend through the forward and aft walls respectively. The segment may include first and second expansion joint features at distal first and second ends respectively of the segment. The segment may include a forward subcomponent including the cavity forward wall attached to an aft subcomponent including the cavity aft wall. The forward and aft subcomponents include forward and aft portions of the cavity radially outer wall respectively. A ring of the segments may be circumferentially disposed about an axis to form an annular segmented vortex cavity assembly.

Are U. S. Colleges and Universities Applying Marketing Techniques Properly and within the Context of an Overall Marketing Plan?

Science.gov (United States)

Goldgehn, Leslie A.

1990-01-01

A survey of 791 college admissions officers investigated the use and perceived effectiveness of 15 marketing techniques: publicity; target marketing; market segmentation; advertising; program development; market positioning; market research; access; marketing plan; pricing; marketing committee; advertising research; consultants; marketing audit;…

Market research: Determinant of successful strategic marketing in financial organizations

Directory of Open Access Journals (Sweden)

Domazet Ivana

2013-01-01

Full Text Available Market research provides an information inputs for business improvement by reducing risk of wrong strategic decisions in marketing area. Therefore, it presents significant competitive activity used as a base for the company's marketing strategies and business behavior. Business environment research and attitudes of clients above all, is particularly important in the financial services sector. Due to the specific attributes of financial services, which are reflected primarily in the intangibility (immateriality, variability (heterogeneity and volatility of services, but also on account of durability and rate of expenditure and fiduciary responsibility that feature financial institutions, market research has a special dimension in this area. Thus the aim of this paper is to analyze the concept and process of market research in the financial services industry and point out the importance of market research as the basic activity that should provide inputs for making strategic marketing decisions related to: market segmentation, targeting and positioning of specific market segment. In addition, the paper presents the results of market research and provides the opinions of car insurance service users in Serbia, where the starting hypothesis was that the main factors in selecting companies for motor insurance were the following: the reputation of the insurance company, trust that the insurer will pay the damage when it occurs and the price of services.

Markets for reactor-produced non-fission radioisotopes

International Nuclear Information System (INIS)

Bennett, R.G.

1995-01-01

Current market segments for reactor produced radioisotopes are developed and reported from a review of current literature. Specific radioisotopes studied in is report are the primarily selected from those with major medical or industrial markets, or those expected to have strongly emerging markets. Relative market sizes are indicated. Special emphasis is given to those radioisotopes that are best matched to production in high flux reactors such as the Advanced Test Reactor (ATR) at the Idaho National Engineering Laboratory or the High Flux Isotope Reactor (HFIR) at the Oak Ridge National Laboratory. A general bibliography of medical and industrial radioisotope applications, trends, and historical notes is included

Performance problems of regional labor service market in the context of international integration

OpenAIRE

Karlova, Оlena

2014-01-01

The research examines the current state of the market of legal services (by the example of Kharkiv Region). To date the market of legal services of Kharkiv Region is mature and features high professionalism of its participants, well-shaped market segments and positive market trends.The author highlights some performance problems and development opportunities of the regional market in the context of international integration. They include manifestations of unfair competition, low standards of ...

Couples’ Notions About Preconception Health: Implications for Framing Social Marketing Plans

Science.gov (United States)

Lewis, Megan A.; Mitchell, Elizabeth W.; Levis, Denise M.; Isenberg, Karen; Kish-Doto, Julia

2015-01-01

Purpose To understand couples’ notions of preconception health (PCH) and to inform the development of social marketing plans focused on PCH. Approach/Design We used a social marketing perspective to understand how couples considered PCH as a product, its potential price, how it should be promoted, and in what type of places it should be promoted. These variables are typically referred to as the four social marketing P’s. Setting Telephone interviews with couples recruited from a national database. Participants A total of 58 couples (116 individuals) were segmented by five couple segments based on pregnancy planning intention and current parental status in which the wife or partner was 18 to 44 years of age. The five segments were combined into three categories: couples who were planning pregnancies, couples who were not planning pregnancies, or couples who were recent parents (interconception). Method Couple-based structured interviews lasting approximately 45 to 60 minutes were conducted via telephone. Questions inquired about couples’ experience with PCH and the four social marketing P’s. Results Commonalities existed across the four social marketing P’s for the different couple segments. Notable couple-related themes that emerged included the importance of couple communication, support, and relationship quality. PCH was more relevant for couples planning a pregnancy, but nonplanning couples understood the benefits of PCH and related behaviors. Conclusion Couples may be an important target audience when considering social marketing approaches for PCH. Many couples perceived the relevance of the issue to important aspects of their lives, such as health, family, and their relationships. PMID:23286659

Couples' notions about preconception health: implications for framing social marketing plans.

Science.gov (United States)

Lewis, Megan A; Mitchell, Elizabeth W; Levis, Denise M; Isenberg, Karen; Kish-Doto, Julia

2013-01-01

To understand couples' notions of preconception health (PCH) and to inform the development of social marketing plans focused on PCH. APPROACH/DESIGN: We used a social marketing perspective to understand how couples considered PCH as a product, its potential price, how it should be promoted, and in what type of places it should be promoted. These variables are typically referred to as the four social marketing P's. Telephone interviews with couples recruited from a national database. A total of 58 couples (116 individuals) were segmented by five couple segments based on pregnancy planning intention and current parental status in which the wife or partner was 18 to 44 years of age. The five segments were combined into three categories: couples who were planning pregnancies, couples who were not planning pregnancies, or couples who were recent parents (interconception). Couple-based structured interviews lasting approximately 45 to 60 minutes were conducted via telephone. Questions inquired about couples' experience with PCH and the four social marketing P's. Commonalities existed across the four social marketing P's for the different couple segments. Notable couple-related themes that emerged included the importance of couple communication, support, and relationship quality. PCH was more relevant for couples planning a pregnancy, but nonplanning couples understood the benefits of PCH and related behaviors. Couples may be an important target audience when considering social marketing approaches for PCH. Many couples perceived the relevance of the issue to important aspects of their lives, such as health, family, and their relationships.

Marketing the University of Calgary to Frosh: A Motivational Typology of Student-College Choice.

Science.gov (United States)

Barnetson, Robert James

This thesis proposes a segmentation of the University of Calgary's (Canada) freshman class based on benefits sought from attendance and provides descriptions of each benefit segment that includes the impact of institutional characteristics. A motivational typology for university participation is presented and the marketing implications of this…

Efficient Algorithms for Segmentation of Item-Set Time Series

Science.gov (United States)

Chundi, Parvathi; Rosenkrantz, Daniel J.

We propose a special type of time series, which we call an item-set time series, to facilitate the temporal analysis of software version histories, email logs, stock market data, etc. In an item-set time series, each observed data value is a set of discrete items. We formalize the concept of an item-set time series and present efficient algorithms for segmenting a given item-set time series. Segmentation of a time series partitions the time series into a sequence of segments where each segment is constructed by combining consecutive time points of the time series. Each segment is associated with an item set that is computed from the item sets of the time points in that segment, using a function which we call a measure function. We then define a concept called the segment difference, which measures the difference between the item set of a segment and the item sets of the time points in that segment. The segment difference values are required to construct an optimal segmentation of the time series. We describe novel and efficient algorithms to compute segment difference values for each of the measure functions described in the paper. We outline a dynamic programming based scheme to construct an optimal segmentation of the given item-set time series. We use the item-set time series segmentation techniques to analyze the temporal content of three different data sets—Enron email, stock market data, and a synthetic data set. The experimental results show that an optimal segmentation of item-set time series data captures much more temporal content than a segmentation constructed based on the number of time points in each segment, without examining the item set data at the time points, and can be used to analyze different types of temporal data.

Products Positioning on a Heterogeneous Market

Directory of Open Access Journals (Sweden)

Liviu NEAMTU

2012-04-01

Full Text Available Analyses realized on markets showed in time that these are not amorphous masses of buyers but are formed of different divisions that we can often find under the name of market segments. Market can be divided in more segments of request composed of buyers, instinctively in the search of the same characteristic of the products. The liability of the firm is that of defining well the segments and serves them well with perfectly adapted products. Business positioning on well-defined segments of consumers leads to a relationship optimization between the business field and consumers. The present study takes into discussion positioning strategy, from the 4 proposed business strategies. We have tried to underline the fact that the correspondent or defective model for issuing and application of the positioning strategy determined the success or the failure at the level of the entire firm.

The challenges of diversification of technologies and markets

International Nuclear Information System (INIS)

Bollini, G.

2003-01-01

For several years, Tecnatom has been developing a technology and market diversification strategy based on its corporate vision of technological leadership in the services and products it supplies on the national an international nuclear market. Starting with the historical development of these technologies, this article describes how diversification in the global market is initiated and identifies the industrial market segments where the provision of services and the supply of high-tech products can be expanded. It also includes the diversification strategies in these new markets, and presents some of the results obtained in the aeronautical and aerospace market, the transportation market, the industrial processes market, etc. Finally, it provides some examples of the development of new virtual reality and enhanced reality technologies and how these new capabilities are fed back to the nuclear market. (Author)

The challenge of technology diversification and markets

International Nuclear Information System (INIS)

Bollini, G.

2002-01-01

Tecnatom is developing since several years ago the diversification of technologies and markets given its enterprise vocation of technological leadership in the services and products supplied in both the national and international nuclear market. In this paper, a description of the historical development of these technologies is made, and how the diversification is initiated in the global market, as well as the identification of the segments of the industrial market where services and products of high technology can be provided. A description of the diversification strategy is included and several results of this policy are presented for the aircraft and space market, the transport market, the industrial processes market, etc. Finally, examples of developments of new technologies of virtual reality and augmented reality are explained and how these new capabilities feedback in the nuclear market. (Author)

THE CHARACTERISTICS OF THE DAIRY MARKET OF UKRAINE IN TERMS OF THE MARKETING APPROACH

Directory of Open Access Journals (Sweden)

A. Masliukivska

2014-09-01

Full Text Available The paper studies the structure and the dynamics of the dairy market of Ukraine in terms of marketing. The study exposes the key players of the market, the level of competition between them and the target segments of the consumers.

Market Integration of Fish in Europe

NARCIS (Netherlands)

Nielsen, M.; Smit, J.G.P.; Guillen, J.

2009-01-01

This paper examines market integration between fish species in Europe, taking international market integration into account. Based on Juselius (2006), market integration is found both on the fresh and frozen markets. The Law of One Price is in force on the fresh market within the segments of

Stock Market Integration Measurement: Investigation of Malaysia and Singapore Stock Markets

OpenAIRE

B. K. Yeoh; Z. Arsad; C. W. Hooy

2010-01-01

This paper tests the level of market integration between Malaysia and Singapore stock markets with the world market. Kalman Filter (KF) methodology is used on the International Capital Asset Pricing Model (ICAPM) and the pricing errors estimated within the framework of ICAPM are used as a measure of market integration or segmentation. The advantage of the KF technique is that it allows for time-varying coefficients in estimating ICAPM and hence able to capture the varying degree of market int...

Sources of Return in the Index Futures Markets

Directory of Open Access Journals (Sweden)

Adam Zaremba

2011-06-01

Full Text Available The paper concerns an issue of existence of a risk premium in equity and index futures markets. The paper consists of four parts. The first part describes the basic hypotheses of forward curves in the futures market. In the second section, I formulate 5 hypotheses concerning a risk premium in the equity futures market, its forecastability, and its dependence on a market segment and development stage. The third part includes an empirical study, which confirms the existence of timedependent and partially predictable risk premium. The research was based on the Polish futures market in the years 2000-2010. The last section of the paper discusses potential implications for the financial market practice and indicates areas for further research.

International asset pricing under segmentation and PPP deviations

NARCIS (Netherlands)

Chaieb, I.; Errunza, V.

2007-01-01

We analyze the impact of both purchasing power parity (PPP) deviations and market segmentation on asset pricing and investor's portfolio holdings. The freely traded securities command a world market risk premium and an inflation risk premium. The securities that can be held by only a subset of

7 CFR 981.441 - Credit for market promotion activities, including paid advertising.

Science.gov (United States)

2010-01-01

... promotion activities, including paid advertising. (a) In order for a handler to receive credit for his/her... 7 Agriculture 8 2010-01-01 2010-01-01 false Credit for market promotion activities, including paid advertising. 981.441 Section 981.441 Agriculture Regulations of the Department of Agriculture (Continued...

Segmentacija trga in spremembe na področju nizkocenovnih hotelov na mestnih območjih Južnoafriške republike: Market segmentation and the changing budget hotel industry in urban South Africa:

OpenAIRE

Rogerson, Jayne M.

2013-01-01

Market segmentation is a critical driver of change in the hotel industry, resulting in the appearance of differentiated forms of hotel property developments, including budget hotels. International research on budget hotels is mainly limited to North America and Europe, with some more recent studies on emerging economies. This article examines the role of budget hotels within the wider restructuring of the South African hotel industry following the country's re-entry into the global tourism ec...

[Marketing for hospitals--an issue?].

Science.gov (United States)

Schindler, Achim W; Schindler, Nicola; Vagts, Dierk

2007-09-01

Since economization of medicine continues, marketing is becoming more and more important. To shape marketing activities in correspondence with their professional ethics, physicians need some basic knowledge about marketing. The process of marketing consists of SWOT-analysis, market segmentation, market differentiation, positioning and the marketing-mix with ist most important component, the marketing communication. Specific aspects in the marketing of medical services derive from their nature as a service and the determinants of perceived service quality.

Regulatory reform in the Indonesian Natural Gas Market

NARCIS (Netherlands)

Hutagalung, Aldi; Arentsen, Maarten; Lovett, Jon

2011-01-01

This paper analyses the problems and dilemmas Indonesia is facing in the upstream and downstream segments of the gas market and the remedies suggested and practiced in Indonesia to mitigate the problems. Indonesia is a country gifted with natural resources, including natural gas and oil. The

New directions for hospital strategic management: the market for efficient care.

Science.gov (United States)

Chilingerian, J A

1992-01-01

An analysis of current trends in the health care industry points to buyers seeking high quality, yet efficient, care as an emerging market segment. To target this market segment, hospitals must be prepared to market the efficient physicians. In the coming years, hospitals that can identify and market their best practicing providers will achieve a competitive advantage.

Inequality, Credit Market Imperfection, Segmentation and Economic Growth

NARCIS (Netherlands)

Zhu, D.

2001-01-01

This paper investigates how initial inequality can causally affect economic growth when moral hazard problems exist in credit markets.Two regimes of the credit markets aiming at overcoming the moral hazard problems are analyzed.The formal one such as bank relies on intermediary between borrowers and

Specifics of marketing strategy in the segment of high fashion

OpenAIRE

Butigan, Ružica; Grilec Kaurić, Alica; Ujević, Darko

2013-01-01

The success of high fashion designers is not only in a specificity of the products but also in specific and very well executed marketing strategy. Emphasis is placed on the design of very specific marketing program and marketing strategies that must concider all the characteristics of the high fashion market. Therefore, a scientific research problem is defined as follows: although the market of high fashion at first glance does not imply a completely different marketing approach than other fa...

Segmentation of Residential Gas Consumers Using Clustering Analysis

Directory of Open Access Journals (Sweden)

Marta P. Fernandes

2017-12-01

Full Text Available The growing environmental concerns and liberalization of energy markets have resulted in an increased competition between utilities and a strong focus on efficiency. To develop new energy efficiency measures and optimize operations, utilities seek new market-related insights and customer engagement strategies. This paper proposes a clustering-based methodology to define the segmentation of residential gas consumers. The segments of gas consumers are obtained through a detailed clustering analysis using smart metering data. Insights are derived from the segmentation, where the segments result from the clustering process and are characterized based on the consumption profiles, as well as according to information regarding consumers’ socio-economic and household key features. The study is based on a sample of approximately one thousand households over one year. The representative load profiles of consumers are essentially characterized by two evident consumption peaks, one in the morning and the other in the evening, and an off-peak consumption. Significant insights can be derived from this methodology regarding typical consumption curves of the different segments of consumers in the population. This knowledge can assist energy utilities and policy makers in the development of consumer engagement strategies, demand forecasting tools and in the design of more sophisticated tariff systems.

Analysis of Social Marketing for Anti-corruption Campaign: Case study of Film Kita versus Korupsi

OpenAIRE

Rosidah

2012-01-01

The paper aims to explain the application of commercial marketing theory in a social marketing campaign. This study derives from secondary sources have been conducted, including previous researches and published articles. The writer finds yhat the theory of marketing mix has been used to study the film proposition. Furthermore, another “P”, namely Partnership, and segmentation has also been added to the campaign. The marketer has applied the commercial marketing approach in the film, as one o...

Clustering Methods Application for Customer Segmentation to Manage Advertisement Campaign

Directory of Open Access Journals (Sweden)

Maciej Kutera

2010-10-01

Full Text Available Clustering methods are recently so advanced elaborated algorithms for large collection data analysis that they have been already included today to data mining methods. Clustering methods are nowadays larger and larger group of methods, very quickly evolving and having more and more various applications. In the article, our research concerning usefulness of clustering methods in customer segmentation to manage advertisement campaign is presented. We introduce results obtained by using four selected methods which have been chosen because their peculiarities suggested their applicability to our purposes. One of the analyzed method k-means clustering with random selected initial cluster seeds gave very good results in customer segmentation to manage advertisement campaign and these results were presented in details in the article. In contrast one of the methods (hierarchical average linkage was found useless in customer segmentation. Further investigations concerning benefits of clustering methods in customer segmentation to manage advertisement campaign is worth continuing, particularly that finding solutions in this field can give measurable profits for marketing activity.

Farmers' Market Use Patterns Among Supplemental Nutrition Assistance Program Recipients With High Access to Farmers' Markets.

Science.gov (United States)

Freedman, Darcy A; Flocke, Susan; Shon, En-Jung; Matlack, Kristen; Trapl, Erika; Ohri-Vachaspati, Punam; Osborne, Amanda; Borawski, Elaine

2017-05-01

Evaluate farmers' market (FM) use patterns among Supplemental Nutrition Assistance Program (SNAP) recipients. Cross-sectional survey administered June to August, 2015. Cleveland and East Cleveland, OH. A total of 304 SNAP recipients with children. Participants lived within 1 mile of 1 of 17 FMs. Most were African American (82.6%) and female (88.1%), and had received SNAP for ≥5 years (65.8%). Patterns of FM shopping, awareness of FM near home and of healthy food incentive program, use of SNAP to buy fruits and vegetables and to buy other foods at FMs, receipt of healthy food incentive program. Two-stage cluster analysis to identify segments with similar FM use patterns. Bivariate statistics including chi-square and ANOVA to evaluate main outcomes, with significance at P ≤ .05. A total of 42% reported FM use in the past year. Current FM shoppers (n = 129) were segmented into 4 clusters: single market, public market, multiple market, and high frequency. Clusters differed significantly in awareness of FM near home and the incentive program, use of SNAP to buy fruit and vegetables at FMs, and receipt of incentive. Findings highlight distinct types of FM use and had implications for tailoring outreach to maximize first time and repeat use of FMs among SNAP recipients. Copyright © 2017 The Authors. Published by Elsevier Inc. All rights reserved.

An analysis of market development strategy of a point-of-sale solutions provider's market research database

OpenAIRE

Medina, Ahmed

2007-01-01

This paper is a strategic analysis of Vivonet Inc. and its restaurant performance-benchmarking tool ZATA. Vivonet is a Point of Sales (POS) systems provider for the hospitality and the retail industry. Its ZATA product captures POS and other related information from restaurants and allows the restaurants to compare their performance with restaurants in their market segment. With ZATA, Vivonet has the opportunity to extend beyond the POS systems segment and compete in the market research i...

Evolving Importance of Securities Market to Ensure Economic Growth: Evidence from Armenia

Directory of Open Access Journals (Sweden)

Salnazaryan Ashot

2017-12-01

Full Text Available This research aims to reveal the importance of securities market in ensuring economic growth in Armenia. In order to make the research more substantial, we also examined the impact of other financial market segments, such as insurance market and credit market, on the economic growth. To estimate the relationship between financial market segments and economic growth, an empirical research was conducted using correlation and regression techniques. The research reveals that the most significant impact on the economic growth among Armenian financial market segments has the credit market of Armenia. There is no significant relationship between economic growth and insurance, as well as corporate securities market. It is pointed out in the research, that the evolving importance of the role of securities market in the economic growth is not yet demonstrated in Armenia, which, perhaps, results from the absence of interaction between securities market and economy in Armenia.

Building a Better Applicant Pool--A Case Study of the Use of Predictive Modeling and Market Segmentation to Build and Enroll Better Pools of Students

Science.gov (United States)

Herridge, Bart; Heil, Robert

2003-01-01

Predictive modeling has been a popular topic in higher education for the last few years. This case study shows an example of an effective use of modeling combined with market segmentation to strategically divide large, unmanageable prospect and inquiry pools and convert them into applicants, and eventually, enrolled students. (Contains 6 tables.)

Market study on the potential for peat as a fuel

International Nuclear Information System (INIS)

1991-01-01

A report is given on the market potential for peat as a fuel in Scotland. It is concluded that there are two distinct market segments, domestic and industrial/commercial. There is no potential for peat as a fuel in the industrial/commercial segment but there is opportunity for increased peat usage in the domestic sector. The greatest potential for market development is conversion of existing solid fuel users to peat. Pro-active input is required to realise this market potential. The market is constrained by demand. (UK)

Public gambling policy : the need for gambling market segmentation

OpenAIRE

Grebliauskas, Artūras

2011-01-01

Gambling services market is characterized by their complexity: they contain private and public goods characteristics, external effects and are politically sensitive. Therefore, understanding the contents of these services is necessary for the effective delivery of public gambling policy. Lithuanian gambling market can be distinguished according the following types of market structure: 1) Monopolistic competition – a category B slot parlors and 2) Oligopoly – betting, casinos, and 3) A natural...

Green Power Marketing - from Niches to Mass Markets

International Nuclear Information System (INIS)

Wuestenhagen, Rolf

2000-01-01

In the process of liberalization of the electricity market the customers are now in a position to participate in the decision on how their electricity is produced. In particular, many consumers have a preference for renewable energies. For the producers, marketing of 'eco-power' is an opportunity to achieve sustainable competitive advantage. However, the market share of these products is still quite small today, and 'eco-power' is usually marketed as an expensive niche product. From the perspective of sustainable development these niches are a necessary but not sufficient step. In this book, ways are discussed which could lead to a mass-market penetration of eco-power products. A theoretical analysis is combined with empirical evidence derived from the eco-power market in Germany, Switzerland, Great Britain and the U.S. as well as with a comparison with other market segments [de

Consumer Behavior dan Marketing Mix

OpenAIRE

Pura A, Agus Hasan

2005-01-01

Marketing concept emerged since business philosophy shifted to a customer-centered, the job is to find the right products for your choosen target markets. The reason for customer orientation in which all functions work together to respond to, Serve, and satisfy customer. To satisfy consumer (end user) the marketing concept use integrated marketing, that is segmenting, Targeting, positioning, and marketing mix (4p/7p). And to.be success, marketer have to understand the behavior of consumers of...

Validated automatic segmentation of AMD pathology including drusen and geographic atrophy in SD-OCT images.

Science.gov (United States)

Chiu, Stephanie J; Izatt, Joseph A; O'Connell, Rachelle V; Winter, Katrina P; Toth, Cynthia A; Farsiu, Sina

2012-01-05

To automatically segment retinal spectral domain optical coherence tomography (SD-OCT) images of eyes with age-related macular degeneration (AMD) and various levels of image quality to advance the study of retinal pigment epithelium (RPE)+drusen complex (RPEDC) volume changes indicative of AMD progression. A general segmentation framework based on graph theory and dynamic programming was used to segment three retinal boundaries in SD-OCT images of eyes with drusen and geographic atrophy (GA). A validation study for eyes with nonneovascular AMD was conducted, forming subgroups based on scan quality and presence of GA. To test for accuracy, the layer thickness results from two certified graders were compared against automatic segmentation results for 220 B-scans across 20 patients. For reproducibility, automatic layer volumes were compared that were generated from 0° versus 90° scans in five volumes with drusen. The mean differences in the measured thicknesses of the total retina and RPEDC layers were 4.2 ± 2.8 and 3.2 ± 2.6 μm for automatic versus manual segmentation. When the 0° and 90° datasets were compared, the mean differences in the calculated total retina and RPEDC volumes were 0.28% ± 0.28% and 1.60% ± 1.57%, respectively. The average segmentation time per image was 1.7 seconds automatically versus 3.5 minutes manually. The automatic algorithm accurately and reproducibly segmented three retinal boundaries in images containing drusen and GA. This automatic approach can reduce time and labor costs and yield objective measurements that potentially reveal quantitative RPE changes in longitudinal clinical AMD studies. (ClinicalTrials.gov number, NCT00734487.).

The Global Petrochemical Industry: the market. Market Analysis - 2017-2023 Trends - Corporate Strategies

International Nuclear Information System (INIS)

2017-02-01

This study presents: The medium-term and mega trends of the industry market developments and geographical segments; The competitive landscape and the main corporate rankings; The main conclusions of the report, summarised in 10 analytical slides. Content: 1. Market Fundamentals: Overview, The Industry; 2. Market Environment and Prospects: Market Environment, Demand, Supply, Trade; 3. Corporate Strategies and Competition: Competitive Environment, Structure of Competition, Business Strategies; 4. Case Studies; 5. Statistical Appendix; 6. Sources; 7. Annexes

Applying an international CAPM to herding behaviour model for integrated stock markets

Directory of Open Access Journals (Sweden)

Najmudin Najmudin

2017-12-01

Full Text Available Development of financial globalization in the form of stock market integration experiences a trend which is getting stronger. The analysis models in the field of finance and investments should be able to adjust to these developments. This adjustment includes the models used to detect the existence of herding behavior. All this time, the herding behavior model of individual stocks towards market consensus has been referring to CAPM theory. The basic assumption of CAPM is that financial assets at a domestic stock market are segmented from the financial assets’ movement at the global market. Therefore, this paper aims to provide an alternative view in the form of an international herding model that should be applied in the context of an integrated stock market. The model was created with reference to the international CAPM. This paper combined ICAPM method and international CSAD model to identify herding for eight stock markets, the sample period being from January 2003 to December 2016. The result found that for segmented stock markets, represented by China and the Philippines, herding happened for both overall the sample period and the market crisis period. In addition, for the integrated stock markets, represented by Indonesia, Japan, Malaysia, Singapore, Thailand, and the UK, herding behavior was only found during the market crisis period. Therefore, classification of market integrations should be considered in assessing the herding behaviour at stock markets.

75 FR 61747 - Union Leader Corporation; Supplemental Notice That Initial Market-Based Rate Filing Includes...

Science.gov (United States)

2010-10-06

... of Union Leader Corporation's application for market-based rate authority, with an accompanying rate... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER10-2780-000] Union Leader Corporation; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for Blanket Section...

77 FR 42722 - Berry Petroleum Company; Supplemental Notice That Initial Market-Based Rate Filing Includes...

Science.gov (United States)

2012-07-20

... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER12-2233-000] Berry Petroleum Company; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for Blanket... Petroleum Company's application for market-based rate authority, with an accompanying rate schedule, noting...

Assessment of the Competitive Environment in the Regional Markets

Directory of Open Access Journals (Sweden)

Alexandr Yuryevich Kokovikhin

2018-03-01

Full Text Available The maturity of competitiveness and its dynamics is a focus of assessing state decisions aimed for economic growth. To estimate the maturity of the competitive environment, researchers apply different methods. However, synthesis of the existing approaches has revealed the comparability of various approaches to the assessment of the maturity of the competitive environment. The authors have proposed a methodology of comprehensive assessment, which includes the estimation of market concentration, diverging trends of revenue and costs, survey of entrepreneurs. The comparison of the estimations employs a three-stage model of data processing. This model consequently compares the characteristics of markets maturity obtained while implementing the above-mentioned approaches. We have tested the methodology using the materials of the research performed in 2015–2017 on the territory of Sverdlovsk Region. Our study has shown the following essential results. Firstly, we have classified socially important and priority markets of Sverdlovsk Region by the level of competitiveness development. Most of the markets are estimated as the markets with missing and low competition. The majority of them represent the segments of the education market. The authors also grouped highly competitive markets, which include the retail market, the market of overland carriage of passengers, the market of communication services and the market of cultural services. Moreover, we specified the group of markets with a moderate competition. This group consists of the market of housing and communal services, social services market, and the market of medical products. Secondly, we confirmed that the assessment of a competitive situation using one of the approaches is imprecise. Both in 2015 and in 2016, there is no convergence in estimates received by statistical and survey methods for the market of social services and certain segments of the education market. The authors explain it by

The evaluation of service delivery in the fast growing black diamond market / R. Venter

OpenAIRE

Venter, Raymano

2010-01-01

The black middle–class market segment also known as the black diamond market segment has shown immense growth in SA. It currently consists of approximately 3 million black middle–class South Africans with a buying power of approximately R200 billion. Despite the immense size and spending power of black diamonds, combined with its rapid growth over the past 15 years and expected future growth, little research has been conducted on this market segment. The rapid market growth ...

Electricity and gas market observatory. 2. Quarter 2008

International Nuclear Information System (INIS)

2008-01-01

The purpose of the observatory is to provide the general public with indicators for monitoring market deregulation. It both covers the wholesale and retail electricity and gas markets in Metropolitan France. This observatory is updated every three months and data are available on CRE web site (www.cre.fr). Since the 1 of July 2007, all customers can choose their gas and electricity suppliers. Content: A - The electricity market: The retail electricity market (Introduction, Customer segments and their respective weight, Status at June 30, 2008, Dynamic analysis: 2. Quarter 2008); The wholesale electricity market (Introduction, Wholesale market activity in France, Prices on the French wholesale market and European comparison, Import and export volumes, Concentration of the French electricity market); B - The gas market: The retail gas market (Introduction, Customer segments and their respective weight, Status on June 30, 2008, Dynamic analysis: 2. Quarter 2008); The wholesale gas market (Gas pricing and gas markets in Europe, The wholesale market in France); C - Appendices: Electricity and gas market observatories combined glossary, Specific electricity market observatory glossary, Specific gas market observatory glossary

DEVELOPMENT TRENDS IN THE GLOBAL DENTAL MARKET

Directory of Open Access Journals (Sweden)

Veronica BULAT

2013-12-01

Full Text Available The paper analyses the key trends of the market, and segments the global dental equipment and consumables market by components and into various geographic regions in way of market size. It discusses the key market drivers, main players, restraints and opportunities of the global dental equipment and consumables market.

Marketing and health libraries

OpenAIRE

Wakeham, Maurice

2004-01-01

AIM: To present an overview of the concepts of marketing and to examine ways in which they can be applied to health libraries.\\ud METHODS: A review was carried out of literature relating to health libraries using LISA, CINAHL, BNI and Google.\\ud RESULTS: Marketing is seen as a strategic management activity aimed at developing customer relationships. Concepts such as the 'four Ps' (product, price, place and promotion), marketing plans, the marketing mix, segmentation, promotion and evaluation ...

Exploratory market structure analysis. Topology-sensitive methodology.

OpenAIRE

Mazanec, Josef

1999-01-01

Given the recent abundance of brand choice data from scanner panels market researchers have neglected the measurement and analysis of perceptions. Heterogeneity of perceptions is still a largely unexplored issue in market structure and segmentation studies. Over the last decade various parametric approaches toward modelling segmented perception-preference structures such as combined MDS and Latent Class procedures have been introduced. These methods, however, are not taylored for qualitative ...

A social marketing approach to implementing evidence-based practice in VHA QUERI: the TIDES depression collaborative care model

Science.gov (United States)

2009-01-01

Abstract Collaborative care models for depression in primary care are effective and cost-effective, but difficult to spread to new sites. Translating Initiatives for Depression into Effective Solutions (TIDES) is an initiative to promote evidence-based collaborative care in the U.S. Veterans Health Administration (VHA). Social marketing applies marketing techniques to promote positive behavior change. Described in this paper, TIDES used a social marketing approach to foster national spread of collaborative care models. TIDES social marketing approach The approach relied on a sequential model of behavior change and explicit attention to audience segmentation. Segments included VHA national leadership, Veterans Integrated Service Network (VISN) regional leadership, facility managers, frontline providers, and veterans. TIDES communications, materials and messages targeted each segment, guided by an overall marketing plan. Results Depression collaborative care based on the TIDES model was adopted by VHA as part of the new Primary Care Mental Health Initiative and associated policies. It is currently in use in more than 50 primary care practices across the United States, and continues to spread, suggesting success for its social marketing-based dissemination strategy. Discussion and conclusion Development, execution and evaluation of the TIDES marketing effort shows that social marketing is a promising approach for promoting implementation of evidence-based interventions in integrated healthcare systems. PMID:19785754

Using Market Research to Characterize College Students and Identify Potential Targets for Influencing Health Behaviors

Science.gov (United States)

Berg, Carla J.; Ling, Pamela M.; Guo, Hongfei; Windle, Michael; Thomas, Janet L.; Ahluwalia, Jasjit S.; An, Lawrence C.

2013-01-01

Marketing campaigns, such as those developed by the tobacco industry, are based on market research, which defines segments of a population by assessing psychographic characteristics (i.e., attitudes, interests). This study uses a similar approach to define market segments of college smokers, to examine differences in their health behaviors (smoking, drinking, binge drinking, exercise, diet), and to determine the validity of these segments. A total of 2,265 undergraduate students aged 18–25 years completed a 108-item online survey in fall 2008 assessing demographic, psychographic (i.e., attitudes, interests), and health-related variables. Among the 753 students reporting past 30-day smoking, cluster analysis was conducted using 21 psychographic questions and identified three market segments – Stoic Individualists, Responsible Traditionalists, and Thrill-Seeking Socializers. We found that segment membership was related to frequency of alcohol use, binge drinking, and limiting dietary fat. We then developed three messages targeting each segment and conducted message testing to validate the segments on a subset of 73 smokers representing each segment in spring 2009. As hypothesized, each segment indicated greater relevance and salience for their respective message. These findings indicate that identifying qualitatively different subgroups of young adults through market research may inform the development of engaging interventions and health campaigns targeting college students. PMID:25264429

Labour markets for irrigated agriculture in central Ethiopia

DEFF Research Database (Denmark)

Wendimu, Mengistu Assefa; Gibbon, Peter

. This paper examines segmentation in rural markets for agricultural wage workers in Ethiopia, controlling for location, farming systems and observed worker characteristics. Applying an endogenous switching model with simultaneous estimation of wage equations it establishes an informal sector wage premium......Labour market segmentation in developing countries has been considered in a growing literature, some of which suggests an informal sector wage premium. However, such studies have mainly focused on urban labour markets and have not discriminated between the informally self-employed and wage workers...

Digging deeper: How do different types of organic consumers influence the increasing organic market share?

DEFF Research Database (Denmark)

Andersen, Laura Mørch; Lund, Thomas Bøker

2014-01-01

Purpose – This article aims to investigate how sub-markets with different degrees of maturity develop during a period of general organic growth, and how different consumer segments behave on these sub-markets. Design/methodology/approach – This paper uses actual purchasing behaviour of six consumer...... segments with different attitudes towards food in general, and organic production and products in particular. The data is from the Danish market for organic foods, which is one of the most mature markets in the world. Findings – The segmentation splits consumers into a positive and a non-positive half......, each half consisting of three different segments. The estimations show that the development in general organic consumption varies between segments, and that their behaviour varies between sub-markets. The positive half of the population has driven the overall growth in organic budget share...

Segmentation and packaging reactor vessels internals

International Nuclear Information System (INIS)

Boucau, Joseph

2014-01-01

Document available in abstract form only, full text follows: With more than 25 years of experience in the development of reactor vessel internals and reactor vessel segmentation and packaging technology, Westinghouse has accumulated significant know-how in the reactor dismantling market. The primary challenges of a segmentation and packaging project are to separate the highly activated materials from the less-activated materials and package them into appropriate containers for disposal. Since disposal cost is a key factor, it is important to plan and optimize waste segmentation and packaging. The choice of the optimum cutting technology is also important for a successful project implementation and depends on some specific constraints. Detailed 3-D modeling is the basis for tooling design and provides invaluable support in determining the optimum strategy for component cutting and disposal in waste containers, taking account of the radiological and packaging constraints. The usual method is to start at the end of the process, by evaluating handling of the containers, the waste disposal requirements, what type and size of containers are available for the different disposal options, and working backwards to select a cutting method and finally the cut geometry required. The 3-D models can include intelligent data such as weight, center of gravity, curie content, etc, for each segmented piece, which is very useful when comparing various cutting, handling and packaging options. The detailed 3-D analyses and thorough characterization assessment can draw the attention to material potentially subject to clearance, either directly or after certain period of decay, to allow recycling and further disposal cost reduction. Westinghouse has developed a variety of special cutting and handling tools, support fixtures, service bridges, water filtration systems, video-monitoring systems and customized rigging, all of which are required for a successful reactor vessel internals

Marketing strategies of nurse practitioners in New York State.

Science.gov (United States)

Nolan, C M; Conway, L G; Litteer, T B; Peterson-Sweeney, K; Richardson, K; Smith, S W; Stoler, P M

1988-08-01

As competition within the health care field increases, marketing strategies are becoming more important for all members of the health care team, including nurse practitioners. The purpose of this research was to identify marketing strategies being used by nurse practitioners in New York state. A total of 285 practitioners responded to a survey containing questions related to marketing techniques traditionally used in the business world: service differentiation, market segmentation and practice promotion. A majority of respondents did not report using many of the marketing strategies contained in the survey, although most nurse practitioners did report identifying themselves as primary care providers in one-on-one interactions with clients. Significantly higher marketing scores were found for nurse practitioners who attended a workshop or seminar on marketing strategies, had three or more years of experience, or who practiced in private outpatient settings.

An examination of consumer profiles across brands in emerging markets

DEFF Research Database (Denmark)

Truong, Oanh; Faulkner, Margaret; Mueller Loose, Simone

2012-01-01

There is generalised evidence that consumer profiles seldom differ between brands across many product categories in developed markets. However, market segmentation based on consumer characteristics continues to be a common marketing tactic, especially in international marketing context. This study...... markets. Deviations are found across whisky brands, which are related to brand distribution and affordability. These potentially constitute boundary conditions for the discovered empirical generalisations. The key implication for marketing practitioners is that market segmentation using consumer...... examines consumer profiles in emerging markets to see if any difference exists. We examined 190 brands in nine different emerging markets across two product categories: hair care and whisky. In general, our findings are in-line with earlier empirical results – consumer profiles seldom differ in emerging...

Essays in Marketing Strategy: The Role of Customer Integration, Marketing Metrics, and Advertising Effectiveness

OpenAIRE

Ptok, Annette

2017-01-01

The dissertation, coauthored by Annette Ptok addresses the overall topic of marketing strategy within three different essays. Marketing strategy is a complex bundle of decisions dealing with markets and customer segments to target as well as the communication and delivery of value to the customer always under the consideration of disposable budget investments. Nowadays, there are several challenges managers need to tackle with regard to marketing strategy (Bhasin 2016). The most important cha...

Segmentation and drivers of wine liking and consumption in US wine consumers

Directory of Open Access Journals (Sweden)

Pickering GJ

2014-10-01

Full Text Available Gary J Pickering,1–3 Arun K Jain,4 Ram Bezawada4 1Department of Biological Sciences, Brock University, St Catharines, ON, Canada; 2Cool Climate Oenology and Viticulture Institute, Brock University, St Catharines, ON, Canada; 3Department of Psychology, Brock University, St Catharines, ON, Canada; 4School of Management, University at Buffalo, Buffalo, NY, USA Abstract: This study examined the influence of selected experiential (wine expertise, psychological (alcoholic beverage adventurousness, and biological (age, sex, 6-n-propylthiouracil [PROP] responsiveness factors on self-reported liking and consumption of 14 wine styles in a sample of 1,010 US wine consumers. Cluster analysis of wine liking scores revealed three distinct groups, representing plausible market segments, namely red wine lovers, dry table wine likers and sweet dislikers, and sweet wine likers. These clusters differ in key demographic measures, including sex, age, household income, and education, as well as wine expertise and PROP responsiveness. Wines were collapsed into five categories (dry table, sparkling, fortified, sweet, and wine-based beverages to examine more closely the factors affecting wine liking, total annual intake, and consumption frequency (analysis of variance [ANOVA] followed by Tukey's honest significant difference [HSD] 0.05. Wine expertise was most strongly associated with liking and consumption measures, while PROP responsiveness and alcoholic beverage adventurousness were also important contributors. Neither age nor sex had any large and consistent effects on liking or consumption, although the sex × expertise interaction was significant for some styles. These data provide an example of multifactorial segmentation of a wine market using Northeastern United States as an example, and indicate opportunities for targeted alignment of marketing to cohorts identified here. Keywords: market segmentation, taste genetics, PROP, wine expertise, wine liking

Electricity and gas market observatory. 4. Quarter 2008

International Nuclear Information System (INIS)

2008-01-01

The purpose of the observatory is to provide the general public with indicators for monitoring market deregulation. It both covers the wholesale and retail electricity and gas markets in Metropolitan France. This observatory is updated every three months and data are available on CRE web site (www.cre.fr). Since the 1 of July 2007, all customers can choose their gas and electricity suppliers. Content: A - The electricity market: The retail electricity market (Introduction, Customer segments and their respective weight, Status on December 31, 2008, Dynamic analysis: 4. Quarter 2008); The wholesale electricity market (Introduction, Wholesale market activity in France, Prices on the French wholesale market and European comparison, Import and export volumes, Concentration of the French electricity market); B - The gas market: The retail gas market (Introduction, Customer segments and their respective weight, Status on December 31, 2008, Dynamic analysis: 4. Quarter 2008); The wholesale gas market (Gas pricing and gas markets in Europe, The wholesale market in France, Prices on the French wholesale market and European comparison, Concentration of the French gas market); C - Appendices: Electricity and gas market observatories combined glossary, Specific electricity market observatory glossary, Specific gas market observatory glossary

The impacts of different bidding segment numbers on bidding strategies of generation companies

International Nuclear Information System (INIS)

Wang, L.; Yu, C.W.; Wen, F.S.

2008-01-01

In a competitive electricity market, generation companies design bidding strategies to maximize their individual profits subject to the constraints imposed by bidding rules. For a generation company, obviously, the optimal bidding strategy and hence the potential of exercising market power may be different if different bidding rules are employed. Hence, a well-designed bidding protocol is vital to the effective and efficient operation of an electricity market. Based on the widely used stepwise bidding rules, the impacts of different numbers of bidding segments on the bidding strategies of generation companies are investigated. This study is focused on a price-taker generation company in an electricity market. A probabilisic model is used to simulate electricity price in the competitive market environment. With a given number of bidding segments, the optimal bidding strategy for a price-taker generation company is then developed. The effects of risk preferences as well as information asymmetry on the optimal bidding strategy are also examined. With particular references to the impacts of different numbers of bidding segments on the optimal bidding strategy, a numerical example is employed to demonstrate the validity of the proposed model and methodology. (author)

Applications of the marketing perspective in nutrition education.

Science.gov (United States)

Fleming, P L

1987-09-01

The marketing paradigm is based on the premise of exchange of value, that is, value received for value given. The role of the nutrition educator as a marketer is to facilitate exchanges of value with consumers. To carry out this role, a strong orientation to the consumer, what she or he wants and needs and is willing to "pay," guides the development of the nutrition education mission, objectives, and strategies. The marketing paradigm calls for a marketing information system that includes internal record keeping, marketing intelligence gathering, and marketing research. The information is used in the marketing audit, which identifies organizational strengths and weaknesses and marketplace opportunities and barriers. Marketing objectives are formulated, and strategies for segmenting, positioning, and developing the marketing mix follow. These are translated in the marketing plan to an action plan, a budget, and profit and loss projections. Use of the marketing paradigm in nutrition education is not a panacea for organizational ills and marketplace problems. Instead, the paradigm raises issues to which nutrition educators must bring their expertise, commitment, ingenuity, and creativity.

Modernizing Agrifood Markets : Including Small Producers in ...

International Development Research Centre (IDRC) Digital Library (Canada)

Observers fear that new patterns of supply and marketing are biased in ... these concerns in the following countries: China, India, Indonesia, Mexico, Poland, ... prevent gender-based violence, and make digital platforms work for inclusive ...

Compensating differentials, labor market segmentation, and wage inequality.

Science.gov (United States)

Daw, Jonathan; Hardie, Jessica Halliday

2012-09-01

Two literatures on work and the labor market draw attention to the importance of non-pecuniary job amenities. Social psychological perspectives on work suggest that workers have preferences for a range of job amenities (e.g. Halaby, 2003). The compensating differentials hypothesis predicts that workers navigate tradeoffs among different job amenities such that wage inequality overstates inequality in utility (Smith, 1979). This paper joins these perspectives by constructing a new measure of labor market success that evaluates the degree to which workers' job amenity preferences and outcomes match. This measure of subjective success is used to predict workers' job satisfaction and to test the hypothesis that some degree of labor force inequality in wages is due to preference-based tradeoffs among all job amenities. Findings demonstrate that the new measure predicts workers' job satisfaction and provides evidence for the presence of compensating differentials in the primary and intermediate, but not secondary, labor markets. Copyright © 2012 Elsevier Inc. All rights reserved.

A social marketing approach to implementing evidence-based practice in VHA QUERI: the TIDES depression collaborative care model.

Science.gov (United States)

Luck, Jeff; Hagigi, Fred; Parker, Louise E; Yano, Elizabeth M; Rubenstein, Lisa V; Kirchner, JoAnn E

2009-09-28

Collaborative care models for depression in primary care are effective and cost-effective, but difficult to spread to new sites. Translating Initiatives for Depression into Effective Solutions (TIDES) is an initiative to promote evidence-based collaborative care in the U.S. Veterans Health Administration (VHA). Social marketing applies marketing techniques to promote positive behavior change. Described in this paper, TIDES used a social marketing approach to foster national spread of collaborative care models. The approach relied on a sequential model of behavior change and explicit attention to audience segmentation. Segments included VHA national leadership, Veterans Integrated Service Network (VISN) regional leadership, facility managers, frontline providers, and veterans. TIDES communications, materials and messages targeted each segment, guided by an overall marketing plan. Depression collaborative care based on the TIDES model was adopted by VHA as part of the new Primary Care Mental Health Initiative and associated policies. It is currently in use in more than 50 primary care practices across the United States, and continues to spread, suggesting success for its social marketing-based dissemination strategy. Development, execution and evaluation of the TIDES marketing effort shows that social marketing is a promising approach for promoting implementation of evidence-based interventions in integrated healthcare systems.

Marketing and organizational aspects of HRM

Directory of Open Access Journals (Sweden)

Gutić Dragutin

2007-01-01

Full Text Available Every manager has responsibility for human resources management: managers of all divisions and of all business functions in a company. Principles, as well as contents of these resources management are generally known and accepted as one of certain and key factors of management and managers. In this scientific paper the author defines the basic thesis: marketing employees management can not only be a task for the center for human resources management on a corporate level, as it is usually represented in theory and practice. Instead, the author argues and pleads for human resources management in marketing to be one of the certain functions for every marketing manager. Marketing managers should be essential holders of human resources management function in a marketing organization. This could possibly be achieved in a way that management functions and tasks are regularly distributed between the center for human resources on corporate level and marketing organization. Marketing managers have more information and knowledge, as well as the greatest interest to realize key functions of employees management in marketing. In this direction, the author offers several decentralization models of this function, as well as division of work between the center for human resources on corporate level and marketing organization. The author makes contribution in defining three models: centralized, decentralized operative functions and a model of complete decentralization of all human resources management functions. The choice of a certain model is determined by a number of different factors: type and size of a company, management system development, marketing conception and organization development, strategic goals of a company and others. Centralized model of human resources management in a marketing organization includes implicitly that all the functions of that management are directly under the authority of marketing manager. Managers of lower levels, like sales

Measuring the degree of economic opening in the German electricity market

International Nuclear Information System (INIS)

Mueller, C.; Wienken, W.

2004-01-01

Barriers to entry can cause differences between ''legal'' and ''economic'' degrees of market openness. The German electricity market is legally 100% open. The industrial segment is also close to being economically 100% open. The general pattern indicates a mature market. However, the domestic segment is economically only 61% open. Possible explanations of this difference from its legal openness are mismatch of regulation and market strategies of incumbents. For the total market, the economic degree of market openness is 89% based on volumes. It is 61% based on customer numbers, reflecting the fact that the vast majority of customers are domestic. (author)

Electricity and gas market observatory. 1. Quarter 2008

International Nuclear Information System (INIS)

2008-01-01

The purpose of the observatory is to provide the general public with indicators for monitoring market deregulation. It both covers the wholesale and retail electricity and gas markets in Metropolitan France. This observatory is updated every three months and data are available on CRE web site (www.cre.fr). Since the 1. of July 2007, all customers can choose their gas and electricity suppliers. Content: A - The electricity market: The retail electricity market (Introduction, Customer segments and their respective weight, Status at March 31, 2007, Dynamic analysis: 1. Quarter 2008); The wholesale electricity market (Introduction, Wholesale market activity in France, Prices on the French wholesale market and European comparison, Import and export volumes, Concentration of the French electricity market); B - The gas market: The retail gas market (Introduction, Customer segments and their respective weight, Status on March 31, 2008, Dynamic analysis: 1. Quarter 2008); The wholesale gas market (Gas pricing and gas markets in Europe, The wholesale market in France, Striking fact of the first quarter 2008); C - Appendices: Electricity and gas market observatories combined glossary, Specific electricity market observatory glossary, Specific gas market observatory glossary

Electricity and gas market observatory. 4. Quarter 2007

International Nuclear Information System (INIS)

2007-01-01

The purpose of the observatory is to provide the general public with indicators for monitoring market deregulation. It both covers the wholesale and retail electricity and gas markets in Metropolitan France. This observatory is updated every three months and data are available on CRE web site (www.cre.fr). Since the 1. of July 2007, all customers can choose their gas and electricity suppliers. Content: A - The electricity market: The retail electricity market (Introduction, Customer segments and their respective weight, Status at December 31, 2007, Dynamic analysis: 4. Quarter 2007); The wholesale electricity market (Introduction, Wholesale market activity in France, Prices on the French wholesale market and European comparison, Import and export volumes, Concentration of the French electricity market, Striking fact of the fourth quarter 2007); B - The gas market: The retail gas market (Introduction, Customer segments and their respective weight, Status on December 31. 2007, Dynamic analysis: 4. Quarter 2007); The wholesale gas market (Gas pricing and gas markets in Europe, The wholesale market in France, Striking fact of the fourth quarter 2007); C - Appendices: Electricity and gas market observatories combined glossary, Specific electricity market observatory glossary, Specific gas market observatory glossary

Target Group Segmentation in the Horse Buyers' Market against the Background of Equestrian Experience.

Science.gov (United States)

Gille, Claudia; Kayser, Maike; Spiller, Achim

2010-01-01

Whereas in former times horses were reserved primarily for people involved in agriculture, elite equestrians or the military, nowadays equestrian sport has become an activity for people with a wide variety of backgrounds. However, as more and more people become involved with equestrian sport today, the knowledge concerning animal husbandry in general is diminishing due to an alienation from agricultural themes in modern societies. As a consequence, this development affects both riding ability and the appraisal of horses, especially with respect to the purchase of horses. In order to analyse which factors influence purchase decisions in the horse market in conjunction with equestrian experience, 739 horse riders were surveyed on their purchase behaviour in this study. Using cluster analysis, a typology was generated that provides a differentiated picture of the preferences of the various rider groups. Three clusters were distinguished: the "amateurs", the "experienced" and the "experts". Taking personal horse riding proficiency into account, it could be concluded that especially the "amateur" group required objective criteria for the evaluation of a horse they are considering purchasing. Alongside "measureable" qualities, such as previous showing success or the level of training of the horse, also other attributes such as the simple handling of the horse should be taken into consideration. As particularly the "amateur" group in equestrian sport is increasing in numbers, it is therefore advisable when preparing a horse for sale to align oneself to the needs of this customer segment in order to ensure an effective and targeted marketing of horses.

Target Group Segmentation in the Horse Buyers’ Market against the Background of Equestrian Experience

Science.gov (United States)

GILLE, Claudia; KAYSER, Maike; SPILLER, Achim

2011-01-01

Whereas in former times horses were reserved primarily for people involved in agriculture, elite equestrians or the military, nowadays equestrian sport has become an activity for people with a wide variety of backgrounds. However, as more and more people become involved with equestrian sport today, the knowledge concerning animal husbandry in general is diminishing due to an alienation from agricultural themes in modern societies. As a consequence, this development affects both riding ability and the appraisal of horses, especially with respect to the purchase of horses. In order to analyse which factors influence purchase decisions in the horse market in conjunction with equestrian experience, 739 horse riders were surveyed on their purchase behaviour in this study. Using cluster analysis, a typology was generated that provides a differentiated picture of the preferences of the various rider groups. Three clusters were distinguished: the “amateurs”, the “experienced” and the “experts”. Taking personal horse riding proficiency into account, it could be concluded that especially the “amateur” group required objective criteria for the evaluation of a horse they are considering purchasing. Alongside “measureable” qualities, such as previous showing success or the level of training of the horse, also other attributes such as the simple handling of the horse should be taken into consideration. As particularly the “amateur” group in equestrian sport is increasing in numbers, it is therefore advisable when preparing a horse for sale to align oneself to the needs of this customer segment in order to ensure an effective and targeted marketing of horses. PMID:24833979

Consumer segmentation based on the level of environmental responsibility

Directory of Open Access Journals (Sweden)

Marija Ham

2009-12-01

Full Text Available Doubtless, there is an environmentally responsible segment of consumers in the market. However, with an increasing number of suppliers entering the green market, it is no longer sufficient to be aware of this fact. What is needed now are complex strategies of segmentation, targeting and positioning. The aim of this paper was to provide a theoretical framework for understanding the key concepts related to the green consumer segment and to help create a clearer picture of Croatia’s green consumers by gathering secondary data from the available literature, previous research and primary data from own research. Primary research was conducted by means of a structured questionnaire on a sample of 552 respondents. The questionnaire was divided into three parts, each measuring, respectively, attitudes, knowledge and activities undertaken. After the segmentation (three segments: green, neutral and brown consumers, a chi-square test was used in an attempt to prove statistically significant differences when comparing the given segment structure with the respondents’ demographic characteristics. The results of this research describe the average green consumer in the Republic of Croatia as a person who is 55 and older, with higher or university education, who is married, who responds to the advertising claims about eco-friendliness of products and is influenced by those claims, who occasionally or frequently makes purchasing decisions and shows readiness to pay a 20 percent mark-up for an environmentally friendly product.

MARKETING PLAN FOR HOTEL KAKSLAUTTANEN

OpenAIRE

Yu, Yueyuan

2011-01-01

The objective of this thesis was to make a marketing plan for Hotel Kakslauttanen to increase its sales and profit, to improve the satisfaction of customers and to promote popularity and reputation. The quantitative research method was considered to be the most appropriate for this research. In the theoretical part, the study was focused on internal and external marketing environment analysis, marketing strategies management, planning, marketing mix and segmentation. The empirical part in...

Financial intermediation and the role of price discrimination in a two-tier market

OpenAIRE

Reitz, Stefan; Schmidt, Markus A.; Taylor, Mark P.

2009-01-01

Though unambiguously outperforming all other financial markets in terms of liquidity, foreign exchange trading is still performed in opaque and decentralized markets. In particular, the two-tier market structure consisting of a customer segment and an interdealer segment to which only market makers have access gives rise to the possibility of price discrimination. We provide a theoretical foreign exchange pricing model that accounts for market power considerations and analyze a database of th...

Ethics and marketing research

Directory of Open Access Journals (Sweden)

Salai Suzana

2006-01-01

Full Text Available The ethics is the inner law of the individual. Its application is controlled and sacked by the self-awareness and the surrounding (by ethical codecs. The self-awareness is the inner law produced by everyday life, and is therefore changeable and adaptable to the outer reality. The ethics is a common field of marketing research, within the processes of ethical dilemmas and the marketing research process itself (identified target segments: the public the consumer, the subject ordering marketing research and marketing researchers.

78 FR 26771 - Mesa Wind Power Corporation; Supplemental Notice That Initial Market-Based Rate Filing Includes...

Science.gov (United States)

2013-05-08

... Wind Power Corporation's application for market-based rate authority, with an accompanying rate... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER13-1346-000] Mesa Wind Power Corporation; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for...

Tailoring hospital marketing efforts to physicians' needs.

Science.gov (United States)

Mackay, J M; Lamb, C W

1988-12-01

Marketing has become widely recognized as an important component of hospital management (Kotler and Clarke 1987; Ludke, Curry, and Saywell 1983). Physicians are becoming recognized as an important target market that warrants more marketing attention than it has received in the past (Super 1987; Wotruba, Haas, and Hartman 1982). Some experts predict that hospitals will begin focusing more marketing attention on physicians and less on consumers (Super 1986). Much of this attention is likely to take the form of practice management assistance, such as computer-based information system support or consulting services. The survey results reported here are illustrative only of how one hospital addressed the problem of physician need assessment. Other potential target markets include physicians who admit patients only to competitor hospitals and physicians who admit to multiple hospitals. The market might be segmented by individual versus group practice, area of specialization, or possibly even physician practice life cycle stage (Wotruba, Haas, and Hartman 1982). The questions included on the survey and the survey format are likely to be situation-specific. The key is the process, not the procedure. It is important for hospital marketers to recognize that practice management assistance needs will vary among markets (Jensen 1987). Therefore, hospitals must carefully identify their target physician market(s) and survey them about their specific needs before developing and implementing new physician marketing programs. Only then can they be reasonably confident that their marketing programs match their customers' needs.

Transformations in gas shipping : Market structure and efficiency

NARCIS (Netherlands)

Engelen, Steve; Dullaert, Wout

This article aims to improve understanding of the gas shipping markets which, contrary to the main merchant markets- namely the dry, the tanker and the container markets- have not been subject to the same scrutiny. We examine the fundamentals and segment these versatile markets in which expanding

Tobacco product developments in the Australian market in the 4 years following plain packaging.

Science.gov (United States)

Scollo, Michelle; Bayly, Megan; White, Sarah; Lindorff, Kylie; Wakefield, Melanie

2017-10-09

This paper aimed to identify continued and emerging trends in the Australian tobacco market following plain packaging implementation, over a period of substantial increases in tobacco taxes. Since 2012, our surveillance activities (including review of trade product and price lists, ingredient reports submitted by tobacco companies to government and monitoring of the retail environment) found several trends in the factory-made cigarette market. These include the continued release of extra-long and slim cigarettes and packs with bonus cigarettes, particularly in the mainstream and premium market segments; new menthol capsule products; other novel flavourings in cigarettes; filter innovations including recessed and firm filters; continued use of evocative and descriptive product names; the proliferation of the new super-value market segment; and umbrella branding, where new products are introduced within established brand families. Several similar trends were also observed within the smoking tobacco market. While not all of these trends were new to the Australian market at the time of plain packaging implementation, their continued and increased use is notable. Plain packaging legislation could be strengthened to standardise cigarette and pack size, restrict brand and variant names, and ban features such as menthol capsules and filters innovations that provide novelty value or that may provide false reassurance to smokers. © Article author(s) (or their employer(s) unless otherwise stated in the text of the article) 2017. All rights reserved. No commercial use is permitted unless otherwise expressly granted.

Segmentation in low-penetration and low-involvement categories: an application to lottery games.

Science.gov (United States)

Guesalaga, Rodrigo; Marshall, Pablo

2013-09-01

Market segmentation is accepted as a fundamental concept in marketing and several authors have recently proposed a segmentation model where personal and environmental variables intersect with each other to form motivating conditions that drive behavior and preferences. This model of segmentation has been applied to packaged goods. This paper extends this literature by proposing a segmentation model for low-penetration and low involvement (LP-LI) products. An application to the lottery games in Chile supports the proposed model. The results of the study show that in this type of products (LP-LI), the attitude towards the product category is the most important factor that distinguishes consumers from non consumers, and heavy users from light users, and consequently, a critical segmentation variable. In addition, a cluster analysis shows the existence of three segments: (1) the impulsive dreamers, who believe in chance, and in that lottery games can change their life, (2) the skeptical, that do not believe in chance, nor in that lottery games can change their life and (3) the willing, who value the benefits of playing.

The Global Renewable Energy Equipment Industry: the Market. Market Analysis - 2017-2035 Trends - Corporate Strategies

International Nuclear Information System (INIS)

2017-08-01

This study presents: The medium-term and mega trends of the industry market developments and geographical segments; The competitive landscape and the main corporate rankings; The main conclusions of the report, summarised in 10 analytical slides. Content: 1. Market Fundamentals: Overview, The Industry; 2. Market Environment and Prospects: Market Overview, Demand, Supply; 3. Corporate Strategies and Competition: Competitive Forces, Structure of Competition, Corporate Strategies; 4. Case Studies; 5. Statistical Appendix; 6. Sources; 7. Annexes

Supply chain segmentation in the sporting goods industry

OpenAIRE

Roscoe, S.; Baker, P.

2014-01-01

The purpose of this paper is to explore the factors that influence supply chain segmentation when selling to consumers through retail chains. The initial research is based on a review of supply chain segmentation literature and the application of relevant parameters to a specific case study, comprising two major brands in the sporting goods industry. The empirical research itself comprises semi-structured interviews, covering demand planning, sales, marketing and supply chain managers, suppor...

The microwave market

International Nuclear Information System (INIS)

Bybokas, J.

1989-01-01

As superconductors move from the laboratory to the marketplace, it becomes more important for researchers and manufacturers to understand the markets for this technology. The large market for microwave systems represents a major opportunity for high-T c superconductors. Conductor losses are a primary design limitation in conventional microwave systems. The low losses of superconductors at microwave frequencies will allow component designers and system designers to improve their products in many ways. The most important market segments for microwave systems are outlined in this discussion

77 FR 62510 - Niagara Wind Power, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

Science.gov (United States)

2012-10-15

... Wind Power, LLC's application for market-based rate authority, with an accompanying rate schedule... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER13-17-000] Niagara Wind Power, LLC; Supplemental Notice That Initial Market- Based Rate Filing Includes Request for Blanket...

75 FR 42745 - Hardscrabble Wind Power LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

Science.gov (United States)

2010-07-22

... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER10-1725-000] Hardscrabble Wind Power LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for Blanket... of Hardscrabble Wind Power LLC's application for market-based rate authority, with an accompanying...

76 FR 77815 - Ethical Electric Benefit Co.; Supplemental Notice That Initial Market-Based Rate Filing Includes...

Science.gov (United States)

2011-12-14

... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER12-543-000] Ethical Electric Benefit Co.; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for... Ethical Electric Benefit Co.'s application for market-based rate authority, with an accompanying rate...

78 FR 34371 - Centinela Solar Energy, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

Science.gov (United States)

2013-06-07

... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER13-1561-000] Centinela Solar Energy, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for... Centinela Solar Energy, LLC's application for market-based rate authority, with an accompanying rate...

75 FR 80486 - Sustainable Star, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request...

Science.gov (United States)

2010-12-22

... proceeding of Sustainable Star, LLC's application for market-based rate authority, with an accompanying rate... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER11-2354-000] Sustainable Star, LLC; Supplemental Notice That Initial Market- Based Rate Filing Includes Request for Blanket...

77 FR 57082 - Prairie Rose Wind, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

Science.gov (United States)

2012-09-17

... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER12-2542-000] Prairie Rose Wind, LLC; Supplemental Notice That Initial Market- Based Rate Filing Includes Request for Blanket... Rose Wind, LLC's application for market-based rate authority, with an accompanying rate schedule...

77 FR 64980 - Collegiate Clean Energy, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

Science.gov (United States)

2012-10-24

... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER13-33-000] Collegiate Clean Energy, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for... Collegiate Clean Energy, LLC's application for market-based rate authority, with an accompanying rate tariff...

75 FR 71426 - North Community Turbines, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

Science.gov (United States)

2010-11-23

... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER11-2107-000] North Community Turbines, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for... proceeding, of North Community Turbines, LLC's application for market-based rate authority, with an...

77 FR 47625 - Beebe Renewable Energy, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

Science.gov (United States)

2012-08-09

... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER12-2311-000] Beebe Renewable Energy, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for... Beebe Renewable Energy, LLC's application for market-based rate authority, with an accompanying rate...

75 FR 57016 - Maple Analytics, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request...

Science.gov (United States)

2010-09-17

... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER10-2541-000] Maple Analytics, LLC; Supplemental Notice That Initial Market- Based Rate Filing Includes Request for Blanket... proceeding of Maple Analytics, LLC's application for market-based rate authority, with an accompanying rate...

75 FR 70738 - Gulf Oil Limited Partnership; Supplemental Notice That Initial Market-Based Rate Filing Includes...

Science.gov (United States)

2010-11-18

... Limited Partnership; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for... proceeding of Gulf Oil Limited Partnership's application for market-based rate authority, with an... CFR Part 34, of future issuances of securities and assumptions of liability. Any person desiring to...

Optimal Dynamic Advertising Strategy Under Age-Specific Market Segmentation

Science.gov (United States)

Krastev, Vladimir

2011-12-01

We consider the model proposed by Faggian and Grosset for determining the advertising efforts and goodwill in the long run of a company under age segmentation of consumers. Reducing this model to optimal control sub problems we find the optimal advertising strategy and goodwill.

Electricity and gas market observatory 1. Quarter 2009

International Nuclear Information System (INIS)

2009-01-01

The purpose of the observatory is to provide the general public with indicators for monitoring market deregulation. It both covers the wholesale and retail electricity and gas markets in Metropolitan France. This observatory is updated every three months and data are available on CRE web site (www.cre.fr). Since the 1. of July 2007, all customers can choose their gas and electricity suppliers. Content: A - The electricity market: The retail electricity market (Introduction, Customer segments and their respective weight, Status on March 31, 2009, Dynamic analysis: 1. Quarter 2009), The wholesale electricity market (Introduction, Wholesale market activity in France, Prices on the French wholesale market and European comparison, Import and export volumes, Concentration of the French electricity market). B - The gas market: The retail gas market (Introduction, Customer segments and their respective weight, Status on March 31. 2009, Dynamic analysis: 1. Quarter 2009), The wholesale gas market (Main steps in the French Wholesale gas market, Gas pricing and gas markets in Europe, The wholesale market in France, Prices on the French wholesale market and European comparison, Concentration of the French gas market) C - Appendices: Electricity and gas market observatories combined glossary, Specific electricity market observatory glossary, Specific gas market observatory glossary

Grid-tied markets for photovoltaics - a new source emerges

International Nuclear Information System (INIS)

Rever, B.

2001-01-01

Some recent developments in the use of photovoltaics for energy independence and their integration into buildings are discussed, together with the aims of the International Energy Agency. The article discusses (a) development of the PV market; (b) drivers for the growth in PV markets; (c) Kyoto; (d) energy dependence and security issues; (e) increasing costs of conventional sources; (f) ageing or inadequate transmission and distribution infrastructure; (g) IEA goals; (h) building-integrated photovoltaics; (eye) effect of market drivers and (j) likely market developments. Diagrams show (a) how the cost per Watt has fallen, 1976 to 2000; (b) PV application segments and issues; (c) market shipments by global regional segment; (d) market growth expectations 1999 to 2005; (e) effect of the Japanese programme on the PV market, 1994 to 2000; (f) effect of the German programme on the PV market, 1995 to 2000 and (g) the US grid-connected market projection, 2001 to 2012. Five conclusions were drawn from the current market status, and trends identified

Marketing nursing as a profession: integrated marketing strategies to address the nursing shortage.

Science.gov (United States)

Somers, Mark John; Finch, Linda; Birnbaum, Dee

2010-07-01

The nursing shortage in the United States is at a crisis level characterized by critical shortages of highly trained nurses and of nursing faculty. Key issues in addressing these shortages include awareness and image-building, along with enhanced outreach programs. Although these issues are related to marketing theory, most studies in this area are based on a vocational choice model. This study was grounded in marketing theory and the results offer a new perspective for addressing the nursing shortage. In-depth interviews conducted with 31 first-year nursing students indicated that there were two distinct segments among nursing students: traditionals and instrumentals. Traditionals were attracted to nursing as a helping profession while instrumentals were interested in career-related rewards such as variety, mobility, and compensation. These findings were discussed in terms of building awareness and marketing programs for nursing students that are integrated across schools of nursing, private foundations and public agencies.

75 FR 74711 - Planet Energy (USA) Corp.; Supplemental Notice That Initial Market-Based Rate Filing Includes...

Science.gov (United States)

2010-12-01

... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER11-2166-000] Planet Energy (USA) Corp.; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for Blanket... proceeding, of Planet Energy (USA) Corp.'s application for market-based rate authority, with an accompanying...

75 FR 10244 - TC Energy Trading, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

Science.gov (United States)

2010-03-05

... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER10-792-000] TC Energy Trading, LLC; Supplemental Notice That Initial Market- Based Rate Filing Includes Request for Blanket... proceeding of TC Energy Trading, LLC's application for market-based rate authority, with an accompanying rate...

76 FR 2368 - Balance Power Systems, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

Science.gov (United States)

2011-01-13

... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER11-2331-000] Balance Power Systems, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for Blanket... proceeding of Balance Power Systems, LLC's application for market-based rate authority, with an accompanying...

77 FR 41400 - Mehoopany Wind Energy LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

Science.gov (United States)

2012-07-13

... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER12-2200-000] Mehoopany Wind Energy LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for Blanket... Wind Energy LLC's application for market-based rate authority, with an accompanying rate tariff, noting...

75 FR 37430 - Plymouth Rock Energy, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

Science.gov (United States)

2010-06-29

... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER10-1470-000] Plymouth Rock Energy, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for Blanket... of Plymouth Rock Energy, LLC.'s application for market-based rate authority, with an accompanying...

75 FR 70742 - AES Laurel Mountain, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

Science.gov (United States)

2010-11-18

... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER11-2036-000] AES Laurel Mountain, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for Blanket... proceeding of AES Laurel Mountain, LLC's application for market-based rate authority, with an accompanying...

75 FR 61747 - Discount Energy Group, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

Science.gov (United States)

2010-10-06

... proceeding of Discount Energy Group, LLC's application for market-based rate authority, with an accompanying... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER10-2803-000] Discount Energy Group, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for Blanket...

75 FR 82381 - Oracle Energy Services, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

Science.gov (United States)

2010-12-30

... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER11-2436-000] Oracle Energy Services, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for Blanket... proceeding of Oracle Energy Services, LLC's application for market-based rate authority, with an accompanying...

75 FR 71425 - North Wind Turbines, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

Science.gov (United States)

2010-11-23

... proceeding, of North Wind Turbines, LLC's application for market-based rate authority, with an accompanying... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER11-2108-000] North Wind Turbines, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for Blanket...

75 FR 52528 - FC Landfill Energy, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

Science.gov (United States)

2010-08-26

... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER10-2268-000] FC Landfill Energy, LLC; Supplemental Notice That Initial Market- Based Rate Filing Includes Request for Blanket... proceeding, of FC Landfill Energy, LLC's application for market-based rate authority, with an accompanying...

75 FR 18202 - Vantage Wind Energy, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

Science.gov (United States)

2010-04-09

... DEPARTMENT OF ENERGY Federal Energy Regulatory Commission [Docket No. ER10-956-000] Vantage Wind Energy, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for Blanket... of Vantage Wind Energy, LLC's application for market-based rate authority, with an accompanying rate...

Alignment of Quality Management in SMEs with the Market Performance

Directory of Open Access Journals (Sweden)

Yslene Rocha Kachba

2012-12-01

Full Text Available The purpose of this research is to relate competitiveness through productivity on Small and Medium Enterprises (SMEs with the level of quality that these companies are and the market segment they serve. The methodology used was a multiple case study using questionnaires and systematic observations in SMEs. Results showed that the quality of the companies surveyed is determined by the market segment in which they operate. Quality management is based on the end customer and the view of entrepreneurs look beyond the premises of their companies. The importance of this research is to relate the market segment with the quality level used in SMEs, a strategy required for the current competitiveness.

Lack of competition in Italian natural gas market

International Nuclear Information System (INIS)

Bozzetto, Fabrizio

2007-01-01

This article analyses the reasons for an evident lack of competition in the Italian natural gas market, after the 2003 full liberalisation of the market. In particular, analysis focuses on dynamics which probably marks mass market and small office segments [it

Integrated Marketing Communications (IMC di PT Halo Rumah Bernyanyi

Directory of Open Access Journals (Sweden)

Rebekka Rismayanti

2017-01-01

Full Text Available Abstract: This research aims to describe the effectiveness of Integrated Marketing Communication (IMC in PT Halo Rumah Bernyanyi which, from the perspective of marketing strategy, could be studied by analyzing the segmentation, targeting, and positioning. Using case-study method with in-depth interview, the result shows that the implementation of IMC at PT Halo Rumah Bernyayi is arranged in one single strategy and tend to neglect the complexities of running multi-brand family karaoke-house. This considers as ineffective because it leads to “cannibalization” among brands, especially when costumer’s targetting is overlooked before drafting the IMC plan. Keywords: Business, Integrated Marketing Communication, Marketing   Abstrak: Penelitian ini bertujuan untuk mendeskripsikan efektivitas penerapan Integrated Marketing Communications (IMC yang dilihat dari aspek segmentation, targeting dan positioning. Metode penelitian adalah studi kasus dengan menggunakan wawancara mendalam. Hasil penelitian menunjukkan bahwa penerapan IMC di PT Halo Rumah Bernyanyi dibuat dalam satu strategi dan tidak memerhatikan kompleksitas dari aspek segmentation, targeting dan positioning sebagai pedoman dasar. Langkah tersebut dinilai tidak efektif karena dapat mengakibatkan “kanibalisasi” antar brand, terlebih jika perhatian terhadap target konsumen diabaikan sebelum menyusun perencanaan IMC. Kata Kunci: Bisnis, Integrated Marketing Communications, Pemasaran

Electricity and gas market observatory. 2. Quarter 2007

International Nuclear Information System (INIS)

2007-01-01

The purpose of the observatory is to provide the general public with indicators for monitoring market deregulation. It both covers the wholesale and retail electricity and gas markets in Metropolitan France. This observatory is updated every three months and data are available on CRE web site (www.cre.fr). The present observatory is dedicated only to eligible customers before 1 July 2007, i.e. non-residential customers. Statistics related to residential customers will be published in the next observatory (1 December 2007). Content: A - The electricity market: The retail electricity market (Introduction, Non-residential customer segments and their respective weights, Status at July 1, 2007, Dynamic analysis: 2. Quarter 2007); The wholesale electricity market (Introduction, Wholesale market activity in France, Wholesale market activity in France, Prices on the French wholesale market and European comparison, Import and export volumes, Concentration of the French electricity market, Striking fact of the second quarter 2007); B - The gas market: The retail gas market (Introduction, The non-residential customer segments and their respective weights, Status at July 1, 2007); The wholesale gas market (Gas pricing and gas markets in Europe, The wholesale market in France); C - Appendices: Electricity and gas market observatories combined glossary, Specific electricity market observatory glossary, Specific gas market observatory glossary