WorldWideScience

Sample records for market research techniques

  1. World market of marketing research

    Directory of Open Access Journals (Sweden)

    Samuels John

    2002-01-01

    Full Text Available The value of the total world market market research in the year 2001 was US$15,890 million, a 2.8% increase on the previous year. This is the first of several articles to be published in Research World on the results from ESOMAR's latest annual study on the market research sector worldwide

  2. From Brand Image Research to Teaching Assessment: Using a Projective Technique Borrowed from Marketing Research to Aid an Understanding of Teaching Effectiveness

    Science.gov (United States)

    Boddy, Clive Roland

    2004-01-01

    This paper describes how a simple qualitative market research technique using a projective device called a bubble drawing can be used as a useful feedback device to gain an understanding of students' views of the teaching effectiveness of a market research lecture. Comparisons are made with feedback gained from teaching observations and insights…

  3. Bridging the Gap: The Case for Expanding Ethnographic Techniques in the Marketing Research Curriculum

    Science.gov (United States)

    Freeman, Lynne; Spanjaard, Daniela

    2012-01-01

    This article challenges the content of most marketing research courses whereby students are indoctrinated into the qualitative-then-quantitative archetype commonly found in scholarly research, under the assumption that it is both sufficient and appropriate when equipping students with the necessary skills for business. By following this standard…

  4. NEUROMARKETING IN MARKET RESEARCH

    Directory of Open Access Journals (Sweden)

    Dijana Ćosić

    2016-03-01

    Full Text Available Neuromarketing is a fairly new discipline that combines behavioural psychology, economics and consumer neuroscience. With the help of different techniques, such as functional magnetic resonance, electroencephalography, positron emission tomography, eye tracker etc., it measures respondent’s reaction to different stimuli. It allows the researchers to gain insight into unconscious drivers of choice and preference which they would not be able to discover with traditional methods (focus groups, in depth interviews and questionnaires. In market research, most widely used neuromarketing technique is eye tracker. Me and my associates conducted a typical market research study of a TV commercial with a help of a stationary eye tracker and “Gazepoint” software. 21 respondents participated in the study. The study discovered that one scene in the commercial drew attention much more than the others. As neuromarketing raises ethical issues I reviewed the literature related to these issues and presented an overview of neuromarketing and neuromarketing techniques as well.

  5. Marketing research with SPSS

    OpenAIRE

    JANSSENS, Wim; WIJNEN, Katrien; DE PELSMACKER, Patrick; VAN KENHOVE, Patrick

    2008-01-01

    In the past, there have been Marketing Research books and there have been SPSS guide books. This book combines the two, providing a step-by-step treatment of the major choices facing marketing researchers when using SPSS. The authors offer a concise approach to analysing quantitative marketing research data in practice. Whether at undergraduate or graduate level, students are often required to analyse data, in methodology and marketing research courses, in a thesis, or in project work. Althou...

  6. Strategic marketing research

    NARCIS (Netherlands)

    Bijmolt, Tammo H.A.; Frambach, Ruud T.; Verhallen, Theo M.M.

    1996-01-01

    This article introduces the term “strategic marketing research” for the collection and analysis of data in support of strategic marketing management. In particular, strategic marketing research plays an important role in defining the market, analysis of the environment, and the formulation of

  7. Utilizing of marketing research for marketing communication

    OpenAIRE

    Bielová, Zuzana

    2008-01-01

    The subject of bachelor's thesis "Utilizing of marketing research for marketing communication" is analyze problematic of marketing communications in sector of educational services. The aims are potential clients of education. I will try to make out import of marketing research for marketing communication of the company.

  8. Ethics and marketing research

    Directory of Open Access Journals (Sweden)

    Salai Suzana

    2006-01-01

    Full Text Available The ethics is the inner law of the individual. Its application is controlled and sacked by the self-awareness and the surrounding (by ethical codecs. The self-awareness is the inner law produced by everyday life, and is therefore changeable and adaptable to the outer reality. The ethics is a common field of marketing research, within the processes of ethical dilemmas and the marketing research process itself (identified target segments: the public the consumer, the subject ordering marketing research and marketing researchers.

  9. Experimental Research in Marketing

    OpenAIRE

    Jose Mauro Hernandez; Kenny Basso; Marcelo Moll Brandão

    2014-01-01

    Considering the growing number of scientific studies published in the marketing field and the development of unique theories of the area (Hunt, 2010), using experimental designs seems increasingly appropriate to investigate marketing phenomena. This article aims to discuss the main elements in conducting experimental studies and also to stimulate researchers to adopt this research method. Several international journals (e.g., JCR, JCP, JMR, JR, JBR) have been publishing articles based on expe...

  10. [Marketing research in health service].

    Science.gov (United States)

    Ameri, Cinzia; Fiorini, Fulvio

    2015-01-01

    Marketing research is the systematic and objective search for, and analysis of, information relevant to the identification and solution of any problem in the field of marketing. The key words in this definition are: systematic, objective and analysis. Marketing research seeks to set about its task in a systematic and objective fashion. This means that a detailed and carefully designed research plan is developed in which each stage of the research is specified. Such a research plan is only considered adequate if it specifies: the research problem in concise and precise terms, the information necessary to address the problem, the methods to be employed in gathering the information and the analytical techniques to be used to interpret it. Maintaining objectivity in marketing research is essential if marketing management is to have sufficient confidence in its results to be prepared to take risky decisions based upon those results. To this end, as far as possible, marketing researchers employ the scientific method. The characteristics of the scientific method are that it translates personal prejudices, notions and opinions into explicit propositions (or hypotheses). These are tested empirically. At the same time alternative explanations of the event or phenomena of interest are given equal consideration.

  11. Marketing research of the chocolate market in Macedonia

    Directory of Open Access Journals (Sweden)

    Jovanov-Marjanova Tamara

    2012-01-01

    Full Text Available The consumer market in Macedonia and the chocolate market in particular, are overtaken from many foreign brands. The domestic companies, disregarding their size, are losing market share to the competitors with stronger strategies. This paper shows the existing weaknesses in the current strategies of the domestic companies through case study of the 2 largest confectionery producers in Macedonia on one side, and discovers the consumer behavior and preferences toward FMCG and chocolate through market research and analysis of a purposive statistical sample of 300 consumers on the other. The applied research techniques for the need of the consumer research were questionnaires and in depth interviews with the firms' managers. The analysis clearly indicates that with the adequate market research, i.e. implementation of the market research models and techniques a basis for competitive and successful marketing strategy can be created, not only by large corporations, but by individuals/owners of small and medium sized companies as well.

  12. Are U. S. Colleges and Universities Applying Marketing Techniques Properly and within the Context of an Overall Marketing Plan?

    Science.gov (United States)

    Goldgehn, Leslie A.

    1990-01-01

    A survey of 791 college admissions officers investigated the use and perceived effectiveness of 15 marketing techniques: publicity; target marketing; market segmentation; advertising; program development; market positioning; market research; access; marketing plan; pricing; marketing committee; advertising research; consultants; marketing audit;…

  13. Quantitative models in marketing research

    NARCIS (Netherlands)

    Ph.H.B.F. Franses (Philip Hans); R. Paap (Richard)

    2001-01-01

    textabstractRecent advances in data collection and data storage techniques enable marketing researchers to study the individual characteristics of a large range of transactions and purchases, in particular the effects of household-specific characteristics. This book presents the most important and

  14. The market for research reactors

    International Nuclear Information System (INIS)

    Roegler, H.J.

    1986-01-01

    The assay deals with some basic questions if there is an international market for research reactors at all, which influencing factors affect this market, and if research reactors have any effects on the future market for nuclear engineering. (UA) [de

  15. Experimental Research in Marketing

    Directory of Open Access Journals (Sweden)

    Jose Mauro Hernandez

    2014-05-01

    Full Text Available Considering the growing number of scientific studies published in the marketing field and the development of unique theories of the area (Hunt, 2010, using experimental designs seems increasingly appropriate to investigate marketing phenomena. This article aims to discuss the main elements in conducting experimental studies and also to stimulate researchers to adopt this research method. Several international journals (e.g., JCR, JCP, JMR, JR, JBR have been publishing articles based on experiments that not only demonstrate a relationship between two events, but also elucidate how they occur by means of mediation and moderation analyses. This article intents to be a roadmap for novice researchers on how to conduct experiments and to offer new perspectives in experimental research for experienced researchers.  

  16. Market research for electric utilities

    International Nuclear Information System (INIS)

    Shippee, G.

    1999-01-01

    Marketing research is increasing in importance as utilities become more marketing oriented. Marketing research managers need to maintain autonomy from the marketing director or ad agency and make sure their work is relevant to the utility's operation. This article will outline a model marketing research program for an electric utility. While a utility may not conduct each and every type of research described, the programs presented offer a smorgasbord of activities which successful electric utility marketers often use or have access to

  17. The Use of Direct Marketing Techniques in Sport Marketing

    Directory of Open Access Journals (Sweden)

    Daniel Gardan

    2016-09-01

    Full Text Available Adapting marketing principles and concepts to sport related services and products domain represents a challenge for any specialist in the field because the specific features that are characteristic for the needs, motivations and consumption process itself. In order to achieve different quantitative and qualitative marketing communication objectives, sports involved organizations are developing a communication mix adapted to the channels used by the consumers. Among the communication tools used are found also the direct marketing techniques that have had a tremendous development during the last 25 years and so. The article will analyze the process of building a efficient direct marketing communication with sport consumers and the implications of using such instruments and tools for the future activity of sport related organizations. Some future research lines are proposed and conclusions are stated on the matter.

  18. Romanian Market Researches in Global Market Context

    Directory of Open Access Journals (Sweden)

    Victor Danciu

    2006-03-01

    Full Text Available Market research is a powerful industry, whose value reached 21,5 billion USD in 2004. Market studies expenses are mostly concentrated in Europe (45% and in USA (37%. The market shares of the Top 10 companies were above fifty per cent of the research market’s turnover. As a young, modest market, which is 0,84% of the global expenses value, Romania was the global leader in terms of growth, in 2004. With an asymmetric demand and a relatively concentrated offer, the Romanian research market may have a spectacular development in the future, if the obstacles for the customers and research companies are surpassed. If so, the pressures following the UE’s entry of Romania and the evolution of customers needs and expectations will speed up the growth of the market research.

  19. Romanian Market Researches in Global Market Context

    Directory of Open Access Journals (Sweden)

    Victor Danciu

    2006-05-01

    Full Text Available Market research is a powerful industry, whose value reached 21,5 billion USD in 2004. Market studies expenses are mostly concentrated in Europe (45% and in USA (37%. The market shares of the Top 10 companies were above fifty per cent of the research market’s turnover. As a young, modest market, which is 0,84% of the global expenses value, Romania was the global leader in terms of growth, in 2004. With an asymmetric demand and a relatively concentrated offer, the Romanian research market may have a spectacular development in the future, if the obstacles for the customers and research companies are surpassed. If so, the pressures following the UE’s entry of Romania and the evolution of customers needs and expectations will speed up the growth of the market research.

  20. Marketing Strategy Research

    Energy Technology Data Exchange (ETDEWEB)

    None

    2010-03-31

    This report documents the research that has been undertaken as background for preparation of a marketing campaign for middle and high school students to increase interest in national security careers at the National Nuclear Security Administration. This work is a part of the National Security Preparedness Project (NSPP), being performed under a Department of Energy (DOE)/National Nuclear Security Administration (NNSA) grant. Previous research on the development of a properly trained and skilled national security workforce has identified a lack of interest by k-12 students in the STEM (Science, Technology, Engineering, and Mathematics) fields. Further, participation in these careers by women and minority populations is limited and is not increasing. Added to this are low educational achievement levels in New Mexico, where the marketing campaign will be deployed.

  1. Market research for electric utilities

    Energy Technology Data Exchange (ETDEWEB)

    Shippee, G.

    1999-12-01

    Marketing research is increasing in importance as utilities become more marketing oriented. Marketing research managers need to maintain autonomy from the marketing director or ad agency and make sure their work is relevant to the utility's operation. This article will outline a model marketing research program for an electric utility. While a utility may not conduct each and every type of research described, the programs presented offer a smorgasbord of activities which successful electric utility marketers often use or have access to.

  2. Marketing. Market research, the key to success; Marketing. Erfolgsfaktor Marktforschung

    Energy Technology Data Exchange (ETDEWEB)

    Bongers, U. [VSE AG, Saarbruecken (Germany); Borch, G. [Berliner Kraft- und Licht (BEWAG)-AG, Berlin (Germany); Edelmann, H. [Vereinigte Elektrizitaetswerke Westfalen AG (VEW), Dortmund (Germany); Hermann, E. [Hamburgische Electricitaets-Werke AG, Hamburg (Germany); Nickel, M. [Vereinigung Deutscher Elektrizitaetswerke e.V. (VDEW), Frankfurt am Main (Germany)

    1999-07-01

    The brochure explains why market research has become an essential activity for the business management of electric utilities in the competitive market environment. The document gives advice on integrating information obtained from market research into the organizational planning of the marketing activities of electric utilities that are newcomers in the deregulated European energy markets. The brochure was elaborated by a working group for 'market research and organisational statistics' of the VDEW. (orig./CB) [German] Die vorliegende Broschuere stellt die neue Bedeutung der Marktforschung fuer die Informationsgewinnung und das Marketing der Stromunternehmen dar und gibt Hinweise auf die organisatorische Einbindung der Marktforschung. Sie wurde von einer Projektgruppe des VDEW-Fachausschusses 'Marktforschung und Unternehmensstatistik' erarbeitet. Die Broschuere ist vor allem fuer die Unternehmen gedacht, die ihre Marktforschung aufbauen oder ausbauen wollen. (orig./CB)

  3. ROMANIAN TOURISM MARKETING RESEARCHES

    Directory of Open Access Journals (Sweden)

    Viorica JELEV

    2016-09-01

    Full Text Available In sustainable development, tourism plays a vital role, with a high contribution in Romania's economic recovery and relaunch. Raising the tourism product of the values enshrined in the corresponding standards and preferences of foreign tourists involves initiating and promoting actions that include, on one hand, workflows education and training of a mentality appropriate current type of development, and on the other hand , emphasizing sustainable development in regions of tourist’s reception. Based on these considerations, this paper aims to determine how the tourism products must be designed from the point of view of marketing, to comply with the principles of sustainability. To this end we analyzed research on consumption of tourist’s services in Romania, made by INSOMAR, and an analysis of the Romanian tourism seen by strangers.

  4. Subway Market Research

    OpenAIRE

    Liutu, Riina

    2010-01-01

    The main goal of this thesis is to find out whether Danish entrepreneurs can become successful in the Danish market as Subway franchisees. Three specific cities, namely Århus, Horsens and Vejle, are looked at in depth. In the thesis, these three cities will represent the Danish market. An evaluation of the most suitable location for a Subway restaurant is made. To reach the above objective, the Subway franchising concept, the market situation, the customers and the competitive situation will ...

  5. Damaging brands through market research:

    DEFF Research Database (Denmark)

    Horn, C.; Brem, Alexander; Ivens, B.

    2014-01-01

    Purpose – The purpose of this paper is to investigate the possibility of using the new marketing research tool of prediction markets (PMs), which integrates customers to into the marketing research process. The research questions are: does taking part in PMs influence customers’ brand perception......? Is there a danger of damaging a brand through this tool? Design/methodology/approach – The paper uses a series of five short-term (less than one hour) and five long-term (three weeks) experimental online PMs where customers are integrated into marketing research and apply a series of online-surveys before and after...... taking part as virtual stock market traders. Subjects of research are taken from the sporting goods industry. Findings – The paper shows that PMs can be used by marketing researchers without the danger of damaging the brand of the products that are subject of the PMs, although customers are being...

  6. Admissions Standards and the Use of Key Marketing Techniques by United States' Colleges and Universities.

    Science.gov (United States)

    Goldgehn, Leslie A.

    1989-01-01

    A survey of admissions deans and directors investigated the use and perceived effectiveness of 15 well-known marketing techniques: advertising, advertising research, a marketing plan, market positioning, market segmentation, marketing audit, marketing research, pricing, program and service accessibility, program development, publicity, target…

  7. Knowledge Is Power. Research Can Help Your Marketing Program Succeed.

    Science.gov (United States)

    Smith, Robert M.

    1982-01-01

    Three major types of market research can be helpful in college marketing: exploratory (internal and external to the college); developmental, to test marketing strategies and messages; and evaluative, to complete the market planning cycle. Increasingly sophisticated and accountable marketing techniques can be developed. (MSE)

  8. Hospital usage of marketing research over a ten year period.

    Science.gov (United States)

    Sanchez, P M

    1995-01-01

    The acceptance and use of marketing techniques and concepts in the health care area is a phenomenon well known to most marketers. Prior to 1979, marketing in the health care field was relatively unknown. Since that time, however, the growth of health care marketing has not been accompanied by commensurate growth in marketing research efforts.

  9. Marketing Techniques for School Districts.

    Science.gov (United States)

    Lane, John J., Ed.

    Development of marketing plans can assist not only public school districts in meeting recent competition but will also improve educational processes, increase revenue, and restore confidence in schools. This collection of articles describes a new role for school administrators--particulary for business managers: administrators as "entrepreneurs."…

  10. Marketing research cluster analysis

    Directory of Open Access Journals (Sweden)

    Marić Nebojša

    2002-01-01

    Full Text Available One area of applications of cluster analysis in marketing is identification of groups of cities and towns with similar demographic profiles. This paper considers main aspects of cluster analysis by an example of clustering 12 cities with the use of Minitab software.

  11. Marketing research cluster analysis

    OpenAIRE

    Marić Nebojša

    2002-01-01

    One area of applications of cluster analysis in marketing is identification of groups of cities and towns with similar demographic profiles. This paper considers main aspects of cluster analysis by an example of clustering 12 cities with the use of Minitab software.

  12. Telecommunication market research processing

    Science.gov (United States)

    Dupont, J. F.

    1983-06-01

    The data processing in two telecommunication market investigations is described. One of the studies concerns the office applications of communication and the other the experiences with a videotex terminal. Statistical factorial analysis was performed on a large mass of data. A comparison between utilization intentions and effective utilization is made. Extensive rewriting of statistical analysis computer programs was required.

  13. Marketing Capability in Strategy Research

    DEFF Research Database (Denmark)

    Ritter, Thomas; Distel, Andreas Philipp

    Following the call for a demand-side perspective of strategic management (e.g., Priem et al., 2012), a firm’s marketing capability, i.e. its ability to interact with down-stream stakeholders, becomes a pivotal element in explaining a firm’s competitiveness. While marketing capability is recognized...... in the strategic management literature as an important driver of firm performance, our review of 86 articles reveals a lack of a generally accepted definition of marketing capability, a lack of a common conceptualization as well as differences in the measurement of marketing capability. In order to build a common...... ground for advancing marketing capability research and thus supporting the demand-side perspective in strategic management, we develop an integrative framework to explain the differences and propose a research agenda for developing the field....

  14. Qualitative Marketing Research Through Usability Testing

    Directory of Open Access Journals (Sweden)

    Orzan Mihai

    2008-04-01

    Full Text Available Usability is an attribute of any good product, just as its functionality. It refers mainly to the utility of a product for its indented users, as well as to its ease of use. And whilst a correct functionality is critical for the commercial success of any product, its value comes through the human needs that it fulfills, which is determined through various marketing research techniques. In parallel, the IT&C community has developed in the last two decades its own type of research, called usability testing, used mainly to evaluate interface ease of use and all usability problems associated with.software products. This article aims at finding the right place for usability testing and usability professionals in the marketing community, as well as drawing a wider picture, from a marketing research perspective, on one of the most popular topics in IT&C community for the benefit of marketing scholars and professionals.

  15. MARKETING RESEARCH IN ADVERTISING

    Directory of Open Access Journals (Sweden)

    Vranceanu Diana

    2008-05-01

    Full Text Available 21th century advertising might just be the most powerful weapon a marketer haves and a quite efficient one if we think about the way it changed our world. But all that power comes with great responsibility: used accordingly by planning everything in the smallest detail possible it can be the best thing that ever happen to a company, used without any kind of strategy it can very well be a large scale disaster. Because of the great costs that advertising is much too often associated with and also the long term affects it haves on the consumer a company should never start an advertising campaign without knowing every single last detail concerning their product and consumers. The study of the promotional message will show its capacity to gain the attention of the targeted audience, to stand out from other messages, to be associated with the product/service it promotes, to generate a positive reaction towards that specific product/service and to encourage its purchasing.

  16. TECHNIQUES USED IN SEARCH ENGINE MARKETING

    OpenAIRE

    Assoc. Prof. Liviu Ion Ciora Ph. D; Lect. Ion Buligiu Ph. D

    2010-01-01

    Search engine marketing (SEM) is a generic term covering a variety of marketing techniques intended for attracting web traffic in search engines and directories. SEM is a popular tool since it has the potential of substantial gains with minimum investment. On the one side, most search engines and directories offer free or extremely cheap listing. On the other side, the traffic coming from search engines and directories tends to be motivated for acquisitions, making these visitors some of the ...

  17. Smoothing Techniques for Market Fluctuation Signals

    OpenAIRE

    Dzikevičius, Audrius; Šaranda, Svetlana

    2011-01-01

    The financial crisis of 2008–2009 caused lots of discussions between Academia and as a result researches on financial crisis and bubble prediction possibilities appeared. Academia shows its growing interest in the issue during the last decade. The majority of researches made are based on different forms of forecast used. Some of previous studies claim that the trend of the stock market can be forecasted using moving average method. After the finance market crashed, a need to forecast further ...

  18. Rock Hellsinki, Marketing Research

    OpenAIRE

    Todd, Roosa; Jalkanen, Katariina

    2013-01-01

    This paper is a qualitative research about rock and heavy metal music tourism in the capital city of Finland, Helsinki. As Helsinki can be considered the city of contrasts, the silent nature city mixed with urban activities, it is important to also use the potential of the loud rock and heavy metal music contrasting the silence. Finland is known abroad for bands such as HIM, Nightwish, Korpiklaani and Children of Bodom so it would make sense to utilize these in the tourism sector as well. The...

  19. A hugh marketing research task: birth control.

    Science.gov (United States)

    Simon, J L

    1968-02-01

    Research in underdeveloped countries to sell family planning is discussed. The article also aims at pinpointing other possible research areas. Census reports were actually the earliest work relevant to birth control. Later came the research on psychosocial factors affecting family size in developed countries. After World War I, client oriented research into family planning began. The history of this type of research is discussed with more emphasis on the surveys of the knowledge, attitude and contraception practices (KAP) in various countries. The author claims the KAP surveys to be the largest worldwide market research job ever done. Propagands campaigns, contraceptive costs, bonuses for contraceptive practices, and effectiveness of persuasion techniques are discussed.

  20. Market implications of advanced enrichment techniques

    International Nuclear Information System (INIS)

    Rougeau, J.-P.

    1987-01-01

    The only commercial outlet for uranium is for nuclear reactors and the uranium market will be closely linked to the nuclear power market for the forseeable future. Any production cost saving in the uranium cycle clearly, therefore, increases the chances for world-wide expansion of the nuclear industry. Thus, although there is overcapacity in enrichment, development of cheaper, new or more efficient established techniques, is important. The atomic vapour laser isotope separation process is considered and discussed against this background. Separative work units are explained for this technique. The problems of integrating laser isotope separation into the fuel cycle are discussed. The effects on the amount of natural uranium required for different recycling strategies, and for different laser tails assay and time schedules are illustrated. Over the next twenty years laser-based enrichment will have an important effect on the fuel cycle industry. COGEMA is expected to play a part in developing these new techniques. (U.K.)

  1. MARKETING RESEARCH: A CONCEPTUAL APPROACH

    OpenAIRE

    Priya Chandra Ojha

    2017-01-01

    Objective: The requirement of consumers of goods and services are wide and variable. The firms involved in producing goods and providing services always try to fulfill the needs of various consumers and launch new products and apply innovative techniques because their main aim is to satisfy the consumer needs. The main task of marketing management is to fulfill the aspiration of the consumers. It is a human activity directed at satisfying needs and wants through exchange process. It is thus i...

  2. Marketing Plan and Marketing Research for KUAS Game Studies

    OpenAIRE

    Tukiainen, Reno

    2012-01-01

    This thesis was commissioned by Tieto^2 Project. The aim of the thesis was to study higher education marketing, including marketing planning and marketing research, from the point of view of marketing Kajaani University of Applied Sciences game study programmes. After the relevant theoretical literature was reviewed, a marketing research was conducted by interviewing current KUAS game students and new applicants who had applied for KUAS game studies in the spring of 2012. Based on the analyse...

  3. QUESTIONNAIRES PRETESTING IN MARKETING RESEARCH

    Directory of Open Access Journals (Sweden)

    ALINA-MIHAELA BABONEA

    2011-04-01

    Full Text Available Designing the perfect survey questionnaire is impossible. However, researchers can still create an effective research. To make your questionnaire effective, it is necessary to pretest it before actually using it. The following paper reveals some general guidelines on pretesting and what to do for a more effective marketing research giving the fact that the existing literature highlights the importance and indispensability of pretesting and on the other hand, does not provide sufficient information in terms of methodology about it. Also, we have tried to explain the importance of questionnaires pretesting before applying them in order to obtain the best results in marketing research and we’ve kept in mind that high quality in this domain means using new tools and improving the existing ones if one searches for efficient results.

  4. Marketing research of consumer perception

    Directory of Open Access Journals (Sweden)

    Rodić Jelena

    2011-01-01

    Full Text Available Perception involves the collection, processing and interpretation of information through sensory receptors and represents the reality of an individual. Collecting customer information is imperative for marketing, because consumers are in the focus of defining all its objectives, strategies and plans. The result of the perception depends on a number of factors and that is why people do not experience stimuli in the same way. A marketing research of consumer perceptions has been carried out in order to identify the habits and understand the behavior of consumers when choosing products with special emphasis on the influence of perception, stimuli from the environment and perceptions of risk in their decision. .

  5. QUALITATIVE MARKETING RESEARCH REGARDING THE MULTICHANNEL DISTRIBUTION

    Directory of Open Access Journals (Sweden)

    CĂTĂLIN NICOLAE BULGĂREA

    2011-01-01

    Full Text Available Market research can be defined as an “active form through which, by means of different concepts, methods and techniques of scientific investigation, is carried out, systematically, the specification, the measurement, the collection, the analysis and the objective interpretation of marketing information for the management of the economic unit, in order to know better the company’s environment, to identify the opportunities, to evaluate the alternatives of marketing actions and their effects. The qualitative research seeks answers to questions like: “why?” and “how?”, in order to find the root causes of consumers' attitudes, motives, behaviours, preferences and opinions and also the subjective, emotional or unconscious elements behind them.

  6. Internet College Recruiting and Marketing: Web Promotion, Techniques and Law.

    Science.gov (United States)

    Mentz, George; Whiteside, Richard

    2003-01-01

    After using online recruiting techniques, researching Internet marketing, and consulting companies regarding search engine ranking, the authors made many observations about the evolution of the Internet as a tool for educating students and targeting enrollment for new admission. Article presents recommendations for using Internet to promote online…

  7. Marketing research: Pathway to optimal market oriented products ...

    African Journals Online (AJOL)

    This paper examines the role of marketing research as pathway to developing optimal market oriented products. The objectives of this paper among others are to (i) Establish whether the use of marketing research has effect on new product adoption process by consumers (ii) Find out if there is any relationship between the ...

  8. Market Research Methods for Improving College Responsiveness.

    Science.gov (United States)

    Larkin, Paul G.

    1979-01-01

    Essential elements of a good marketing plan for higher education institutions are described. What market research is and how the modern concept of marketing differs from the traditional sales approach are discussed as well as market analysis and definition. Also included is a discussion of marketing for proposed new programs. (Author/SF)

  9. The Analysis of Research on Internet Marketing

    Directory of Open Access Journals (Sweden)

    Vida Davidavičienė

    2014-09-01

    Full Text Available The targeted development of internet marketing faces the dynamic environment and its alterations that occur both – in business terms and conditions and in the use of e­tools and applicable concepts. The growing importance of internet marketing is indicated by a growth in e­markets, an increasing number of new generation consumers, investments of organizations in e­based decisions, a strong interest of scientists representing different fields as well as by widening the base of knowledge related to the above introduced phenomenon. Despite a continuously increasing amount of scientific literature on Internet marketing, this area of research is still at the initial stage. The article is aimed at analysing the fields of ongoing researches into Internet marketing and at identifying the areas required for deeper examination. The article has applied for the methods such as a comparative analysis and summary of scientific literature, information comparison and techniques for grouping and the graphical visualization of information.

  10. Conjoint Analysis for Marketing Research in Brazil

    Directory of Open Access Journals (Sweden)

    Vithala R. Rao

    2014-09-01

    Full Text Available This article offers a review from 1971 to the present, methods of conjoint analysis approaches that are data collection based on stated preferences or choices by consumers. Thousands of studies have been performed using conjoint analysis, since the introduction of the method in the early 70's This set of methods allows market researchers to study trade-off between the attributes of new products, and is useful for various decisions marketing to product design, pricing and market segmentation. The current set of options conjoint analysis is made by the traditional approach stated preference, the discrete choices techniques (or CBCA choice based conjoint analysis which are based on choices declared by self-explanatory approach which uses direct elicitation of importance attributes and evaluation levels of the attributes and the adaptive approach (ACA or adaptive conjoint analysis that involves data collection in stages and adaptive. This article summarizes these methods and their recent developments and presents an application in the Brazilian Market. Given the versatility of the method, there is huge potential for marketing research in Brazil. Essentially, this methodology is alive and growing. 

  11. Marketing biofortified crops: insights from consumer research ...

    African Journals Online (AJOL)

    Marketing biofortified crops: insights from consumer research. ... To develop a global strategy for consumer marketing of biofortified crops, research is needed to understand consumer ... EMAIL FREE FULL TEXT EMAIL FREE FULL TEXT

  12. Research Techniques in Biomechanics.

    Science.gov (United States)

    Ward, Terry

    Biomechanics involves the biological human beings interacting with his/her mechanical environment. Biomechanics research is being done in connection with sport, physical education, and general motor behavior, and concerns mechanics independent of implements. Biomechanics research falls in the following two general categories: (1) that specific…

  13. Solar Market Research and Analysis Projects | Solar Research | NREL

    Science.gov (United States)

    Market Research and Analysis Projects Solar Market Research and Analysis Projects Solar market research and analysis efforts at NREL seek to further solar technologies' role in supporting a more . Midscale Commercial Market Solar Analysis NREL experts are providing analysis to expand the midscale solar

  14. Market research: Determinant of successful strategic marketing in financial organizations

    Directory of Open Access Journals (Sweden)

    Domazet Ivana

    2013-01-01

    Full Text Available Market research provides an information inputs for business improvement by reducing risk of wrong strategic decisions in marketing area. Therefore, it presents significant competitive activity used as a base for the company's marketing strategies and business behavior. Business environment research and attitudes of clients above all, is particularly important in the financial services sector. Due to the specific attributes of financial services, which are reflected primarily in the intangibility (immateriality, variability (heterogeneity and volatility of services, but also on account of durability and rate of expenditure and fiduciary responsibility that feature financial institutions, market research has a special dimension in this area. Thus the aim of this paper is to analyze the concept and process of market research in the financial services industry and point out the importance of market research as the basic activity that should provide inputs for making strategic marketing decisions related to: market segmentation, targeting and positioning of specific market segment. In addition, the paper presents the results of market research and provides the opinions of car insurance service users in Serbia, where the starting hypothesis was that the main factors in selecting companies for motor insurance were the following: the reputation of the insurance company, trust that the insurer will pay the damage when it occurs and the price of services.

  15. Internet Marketing Research: Opportunities and Problems

    NARCIS (Netherlands)

    Furrer, O.F.G.; Sudharshan, D.

    2001-01-01

    The Internet is promised a brilliant future among the favorite tools of marketing researchers. Develops a typology of Internet marketing surveys showing the existence of eight different designs that can be used by marketers. However, researchers who plan to develop research using the Internet need

  16. The way you see is what you get. Market research as modes of knowledge production

    DEFF Research Database (Denmark)

    Bjerrisgaard, Sofie Møller; Kjeldgaard, Dannie

    2012-01-01

    Overview This chapter addresses the topic of global market research and questions the conventional understanding of market research techniques as managerial devices used to improve marketing decisions. Instead, this chapter considers market research as a cultural practice. This means that market...... upon market research addresses the question of how the type of insights generated about consumers/markets is structured by the choice of market research method. Based upon an ethnographic study of a global market research technique within the context of advertising, this chapter demonstrates how...... divergent practices and orientations of market research frame the kind of knowledge generated about consumers, markets, products and brands in global markets. The implications of such a reconceptualization of market research concern the refl exivity of managers upon their own marketplace embeddedness...

  17. Marketing research for organizers of sports events

    Directory of Open Access Journals (Sweden)

    Gašović Milan

    2012-01-01

    Full Text Available Marketing research, which provide the data and the information for the decision making process, are essential for organizers of sport events, especially to the organizers of the most significant ones. The mentioned marketing research involves: research of the local market, visitors satisfaction research, evaluation of sponsorship effectiveness, research of the sport events economic influence on the local community or host cities, event host attitudes examination-local population and so on. The marketing research process, for the sport event organizers of needs, involves several steps, such as: goal definition, choice of the research method, research instruments determination, interviewer education, information gathering, data processing, data report, conclusions.

  18. Understanding Consumer Needs through Market Research

    Science.gov (United States)

    Overton, Cynthia; Volkman, Cheryl; Silver-Pacuilla, Heidi; Gray, Tracy

    2008-01-01

    The purpose of this article is to demonstrate how existing market research in the assistive technology (AT) field can be leveraged to create new solutions and to help those solutions reach wider markets. To do so, we discuss market research projects, focusing on seminal activities that have occurred in the assistive and learning technology field;…

  19. Targeting consumer needs through marketing research.

    Science.gov (United States)

    Inguanzo, J M

    1986-11-01

    The importance of marketing research in health care has increased dramatically in recent years as hospitals grapple to maintain a place in today's uncertain market. This article examines how marketing research can enhance the effectiveness of your hospital's internal and external communications by identifying programs and services considered most important by consumers.

  20. Marketing research model of competitive environment

    Directory of Open Access Journals (Sweden)

    Krasilya Dmitriy

    2015-11-01

    Full Text Available To support its competitive advantages in current market conditions, each company needs to choose better ways of guaranteeing its favorable competitive position. In this regard, considerable interest lies in the structuring and algorithmization of marketing research processes that provide the information background of such choice. The article is devoted to modeling the process of marketing research of competitive environment.

  1. Solar Market Research and Analysis Publications | Solar Research | NREL

    Science.gov (United States)

    Market Research and Analysis Publications Solar Market Research and Analysis Publications NREL researchers and analysts publish a variety of documents related to solar market research and analysis achieving the SETO 2030 residential PV cost target of $0.05 /kWh by identifying and quantifying cost

  2. The Research on and Application of the Multi-regression Technique in the Course of the Marketing Decision-making of Enterprises

    Institute of Scientific and Technical Information of China (English)

    2002-01-01

    The reformation of the economy system has led the f un ctional department and status of the enterprises into a variable state. Under th e condition of the market economy, the kernel of the enterprises' functional dep artment has diverted to that of marketing decision-making, which face to market and meet with the need of consumption. Assuredly, the kernel of marketing decis ion-making is to prognosticate the future market demand of the production of en terprises accurately, so that it can ensure and realiz...

  3. DISCRIMINANT ANALYSIS IN MARKETING RESEARCH

    Directory of Open Access Journals (Sweden)

    Erika KULCSÁR

    2010-01-01

    Full Text Available This paper classifies among marketing researches aiming to study the influence that the following independent variables (explanatory have: "Estimating the expenses incurred in Centre Development Region, including country of residence" and the variable "How many days have you planned to stay in this region?" on the construction of separate groups which form the dependent variables - the type of tourist (foreign, Romanian. Thus I shall analyse the explication of the different characteristics of the groups in terms of different attributes that members of these groups have with respect to the independent variables (explanatory. Questionnaires have been distributed to hotels in Braşov, Predeal, Poiana-Braşov, Sfântu Gheorghe, Covasna, Miercurea-Ciuc, Gheorgheni, Tuşnad, Târgu-Mureş, Sighişoara, Sibiu, Alba – Iulia and other localities that have linked this route. More than 2,000 questionnaires have been distributed. The quantitative research was conducted between 15.05.2009-17.10.2009.

  4. Solar Market Research and Analysis | Solar Research | NREL

    Science.gov (United States)

    Analysis Solar Market Research and Analysis Through rigorous data collection, analysis, and stakeholder engagement, NREL's Solar Market Research and Analysis efforts further solar technologies' role in solar panels. Key areas for NREL's solar market research and analysis portfolio include the following

  5. Inbound marketing in research institutions

    Directory of Open Access Journals (Sweden)

    Witold Świeczak

    2015-12-01

    Full Text Available We live in times of revolution! We are witnessing a revolution in the way we choose new products and in the way we look for business partners. Nowadays, almost everybody who is looking for a pram for his child or a new accounting company for his small business, always starts by turning on the computer. We start with Google or any other search engine, we ask our friends from the Internet, our family members and colleagues for assistance, usually via e-mail, online chats, Facebook or Twitter. We live in times of revolution – as a result of this revolution companies without huge budgets and not resorting to eyecatching tv commercials are able to attract our attention. Nowadays, we pay more attention to companies offering us excellent content on the Internet – a good example here is Zaoppos, a company selling shoes which rapidly evolved into a multi-billion-dollar business. There is no doubt that currently an attractive form of presence in the web is of utmost importance for any company. The main force driving this new revolution is inbound marketing. This revolution has a global and universal reach and affects everybody without regard to his or her social or economic status, his or her education or culture. The term of Inbound Marketing hasn’t been translated into Polish yet. It can be interpreted as active, incoming marketing. Inbound Marketing is opposed to outbound marketing – traditional way of communicating, which is all about „pushing out” information, advertising message to the potential customer. Inbound marketing is focused on activities on the Internet, which allow the customers to find the message they are looking for. The potential customer is following issues he is looking for on the Internet, which leads him to the source of the message. The idea of inbound marketing is about taking such actions in the sphere of media that allow potential customers to find what they are looking for. Inbound marketing combines elements of

  6. Momentum--"Evaluating Your Marketing Program: Measuring and Tracking Techniques."

    Science.gov (United States)

    Meservey, Lynne D.

    1990-01-01

    Suggests 10 tracking techniques for evaluating marketing performance. Techniques involve utilization rate, inquiry and source of inquiry tracking, appointment and interview tracking, enrollment conversion, cost per inquiry and per enrollment, retention rate, survey results, and "mystery shopper." (RJC)

  7. Marketing research on heat storage in aquifers. Systems, applications and combinations with heat generating techniques, and sector potentials. Marktorientatie warmte-opslag in aquifers. Systemen, toepassingen en combinaties met warmte-producerende technieken, deelsector potentielen

    Energy Technology Data Exchange (ETDEWEB)

    1987-01-01

    The market research on the title subject concentrates on the possible applications of seasonal heat storage for space heating in buildings (not industrial). Some selected heat storage systems in aquifers were analyzed with regard to the state of the technology, minimal storage capacity and the price/performance ratio. Then a number of co binations with bridging techniques has been investigated: combinations with cogeneration systems, heat pumps or solar energy systems. Finally the potentials of energy conservation in non-industrial buildings for small-scale and large-scale heat storage are listed. 6 figs., 16 refs., 24 tabs., 9 apps.

  8. Research & Development, Innovation and Marketing

    DEFF Research Database (Denmark)

    Brem, Alexander; Sherif, H.; Katzenstein, L.

    2011-01-01

    Innovations play an ever-increasing role in companies hoping to gain and sustain a competitive advantage. However, certain technological innovations are not always perceived as something desirable and are often problematic. One problem for managers is the resistance of different kinds of stakehol...... of the International Journal of Technology Marketing devoted to the subject....

  9. Healthcare market research examined. Relevant, rigorous and highly regulated

    Directory of Open Access Journals (Sweden)

    Bob Douglas

    2011-10-01

    Full Text Available [The abstract of this article is not available. Here are the first sentences of the article. The full text is freely available upon registration]Market research is invariably confused with marketing – but, in fact, the two disciplines are very different. Put in its simplest terms, marketing is about promotion whilst market research is about understanding. Accordingly, data collected for market research purposes are used in a completely different way to that gathered for marketing, with research practices heavily regulated to ensure high ethical standards.Let’s begin with a definition of what, exactly, market research is. According to the ICC/ESOMAR International Code 2007 (a definition also adopted by the European Pharmaceutical Market Research Association, it is: «the systematic gathering and interpretation of information about individuals or organisations using the statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision-making. The identity of respondents will not be revealed to the user of the information without explicit consent and no sales approach will be made to them as a direct result of their having provided information».

  10. Business cycle research in marketing : A review and research agenda

    NARCIS (Netherlands)

    Dekimpe, Marnik; Deleersnyder, Barbara

    Business cycles (BCs) may affect entire markets, and significantly alter many firms’ marketing activities and performance. Even though managers cannot prevent BCs from occurring, marketing research over the last 15 years has provided growing evidence that their impact on consumers, and hence on firm

  11. Using and misusing marketing research in the healthcare industry.

    Science.gov (United States)

    Keckley, P H

    1985-12-01

    As competition grows in health care, marketing research, especially consumer attitude research, is becoming increasingly important to the hospital's success and even survival. However, in the research process, mistakes are often made that invalidate the usefulness of the research. Those involved in marketing research, therefore, must be aware of the possible techniques to be used, potential audiences to be surveyed, the limitations of computer analysis, and the difference between consumer attitudes and intentions, if the information to be collected is to be reliable and useful to the organization.

  12. The use of storytelling in quantitative research reports: A marketing research firm perspective

    Directory of Open Access Journals (Sweden)

    Vanessa Maritz

    2014-07-01

    Research purpose: This article investigates the use of storytelling as a tool for actionable reporting by South African marketing research firms Motivation for the study: Clients of marketing research firms often criticise research reports as being too technical and lacking in strategic value. Storytelling is a reporting technique that can be used to develop actionable research and provide clients with more strategic value. Research design, approach and method: A total of 26 in-depth qualitative interviews were conducted with client service directors and managers of marketing research firms that deliver quantitative research reports to clients. Main findings: Results indicated that all marketing research firms but one use storytelling. Barriers that impede more regular use are inexperienced research executives and the time intensity associated with creating stories. Practical/managerial implications: Storytelling should be used by marketing research firms to provide clients with more actionable research. Contribution/value-add: The study provides marketing research firms in South Africa with recommendations as to how to implement storytelling as a reporting technique, which will add value to clients and enable marketing research firms to remain competitive and develop relationships with clients.

  13. Building America Research-to-Market Plan

    Energy Technology Data Exchange (ETDEWEB)

    Werling, Eric [Office of Energy Efficiency and Renewable Energy (EERE), Washington, DC (United States)

    2015-11-01

    This report presents the Building America Research-to-Market Plan (Plan), including the integrated Building America Technology-to-Market Roadmaps (Roadmaps) that will guide Building America’s research, development, and deployment (RD&D) activities over the coming years. The Plan and Roadmaps will be updated as necessary to adapt to research findings and evolving stakeholder needs, and they will reflect input from DOE and stakeholders.

  14. Market-oriented research and competence development

    DEFF Research Database (Denmark)

    Grunert, Klaus G.

    2002-01-01

    At MAPP, we are convinced that market orientation is a good thing. We know that it contributes to better company performance, in the food sector and elsewhere. We also believe in market orientation in our work. Among other things, this implies that our research has to be topical and relevant in t...

  15. Research You Can Use: Marketing to Children.

    Science.gov (United States)

    Walter, Virginia A.

    1994-01-01

    Examines marketing literature for profit-oriented organizations and discusses how those principles can be applied to public library services for children. Topics addressed include children as a source of revenue; market research; product development; promotion; retailing; and implications for public libraries, including population trends and…

  16. Microscopy techniques in flavivirus research.

    Science.gov (United States)

    Chong, Mun Keat; Chua, Anthony Jin Shun; Tan, Terence Tze Tong; Tan, Suat Hoon; Ng, Mah Lee

    2014-04-01

    The Flavivirus genus is composed of many medically important viruses that cause high morbidity and mortality, which include Dengue and West Nile viruses. Various molecular and biochemical techniques have been developed in the endeavour to study flaviviruses. However, microscopy techniques still have irreplaceable roles in the identification of novel virus pathogens and characterization of morphological changes in virus-infected cells. Fluorescence microscopy contributes greatly in understanding the fundamental viral protein localizations and virus-host protein interactions during infection. Electron microscopy remains the gold standard for visualizing ultra-structural features of virus particles and infected cells. New imaging techniques and combinatory applications are continuously being developed to push the limit of resolution and extract more quantitative data. Currently, correlative live cell imaging and high resolution three-dimensional imaging have already been achieved through the tandem use of optical and electron microscopy in analyzing biological specimens. Microscopy techniques are also used to measure protein binding affinities and determine the mobility pattern of proteins in cells. This chapter will consolidate on the applications of various well-established microscopy techniques in flavivirus research, and discuss how recently developed microscopy techniques can potentially help advance our understanding in these membrane viruses. Copyright © 2013 Elsevier Ltd. All rights reserved.

  17. Relationship between the international marketing research and the international marketing information system

    OpenAIRE

    Grubor Aleksandar

    2004-01-01

    Real and complete understanding relationship between the international marketing research and the international marketing information system requires recognizing essentials of the both concept. The international marketing research constitutes a process with coherent phases, whereas the international marketing information system is a part of integrated company's information system. Approach to learning relationship between the international marketing research and the international marketing in...

  18. A Diagnostic Technique for Formulating Market Strategies in Higher Education Based on Relative Competitive Position.

    Science.gov (United States)

    Dolinsky, Arthur L.; Quazi, Hesan A.

    1994-01-01

    Importance-performance analysis, a marketing research technique using analysis of consumer attitudes toward salient product or service attributes, is found useful for colleges and universities in developing marketing strategies, particularly when competition is considered as an important dimension. Data are drawn from a survey of 252 students at 1…

  19. SUBLIMINAL MARKETING: AN EXPLORATORY RESEARCH IN LEBANON

    OpenAIRE

    HUSSIN HEJASE; BASSAM HAMDAR; GEORGE FARHA; ROULA BOUDIAB; NOURI BEYROUTI

    2013-01-01

    Marketing advertising is one of the fundamental activities performed by all businesses. Millions of dollars are budgeted to attract new customers and to retain current customers. However, there has been a continuous debate among marketers about the use of subliminal messages in advertising. Many believe in the power of the subconscious and propose that subliminal messages are hidden in ads and are addressed to that hidden part of the brain. Although researches in this field have not proven th...

  20. Optimal Pricing Strategy in Marketing Research Consulting.

    OpenAIRE

    Chang, Chun-Hao; Lee, Chi-Wen Jevons

    1994-01-01

    This paper studies the optimal pricing scheme for a monopolistic marketing research consultant who sells high-cost proprietary marketing information to her oligopolistic clients in the manufacturing industry. In designing an optimal pricing strategy, the consultant needs to fully consider the behavior of her clients, the behavior of the existing and potential competitors to her clients, and the behavior of her clients' customers. The authors show how the environment uncertainty, the capabilit...

  1. Research performance of marketing academics and departments

    DEFF Research Database (Denmark)

    Soutar, Geoffrey N.; Wilkinson, Ian; Young, Louise

    2015-01-01

    We report the results of an analysis of the research impact of marketing academics using citation metrics for 2263 academics in the top 500 research universities in the Academic Ranking of World Universities based in Australia and New Zealand, Canada, the United Kingdom and the USA. The metrics...... are computed for publications from 2001 to 2013, which were collected in 2014 and 2015. We also report the same metrics for all universities in Australia and New Zealand that employ more than 4 marketing academics. The results provide an objective measure of research impact and provide benchmarks that can...... be used by governments, universities and individual academics to compare research impact. In an appendix we rank the top 100 university marketing departments in the top 500....

  2. Marketing research of organic agricultural products' customers

    Directory of Open Access Journals (Sweden)

    Salai Suzana

    2002-01-01

    Full Text Available The aim of customers' marketing research is to acquire information about the way domestic customers behave towards organic agricultural products. This research focuses the overview of conditions and factors influencing customer behavior in nutrition processes in the EM and in Yugoslavia. The acquired information about changes and directions directly affect the possibilities of getting involved into supply processes as well as the 'transmission' of some directions in customer behavior. Anticipations based, on marketing research deal with changes on customers' level, in consumption, products and other competitors. The results of a part of problems concerning customer behavior in nutrition processes follow below, with an emphasis on organic agricultural products.

  3. Different Research Markets: A Disciplinary Perspective

    Science.gov (United States)

    Ylijoki, Oili-Helena; Lyytinen, Anu; Marttila, Liisa

    2011-01-01

    Drawing upon the notions of academic capitalism and the transformation of academic research from traditional academic orientation into market orientation, the paper sets out to empirically scrutinize the changing nature of academic research, focusing especially on disciplinary differences. The paper is based on a survey of heads of departments and…

  4. 7 CFR 916.45 - Marketing research and development.

    Science.gov (United States)

    2010-01-01

    ... 7 Agriculture 8 2010-01-01 2010-01-01 false Marketing research and development. 916.45 Section 916... GROWN IN CALIFORNIA Order Regulating Handling Research § 916.45 Marketing research and development. The... research, marketing research and development projects designed to assist, improve, or promote the marketing...

  5. Research in review: A marketing perspective

    Energy Technology Data Exchange (ETDEWEB)

    Spada, M.L.; Forman, J.I.; SLovin, K.A.

    1995-12-31

    One year after a Marketing reorganization in an electric utility preparing for competition and better meeting customer needs, the newly established research team lives to tell about it. The new research function was formulated as a result of a corporate reorganization designed to better position the Company to meet the challenges occurring in today`s electric utility industry. Many senior level managers from different parts of the Company participated in this reengineering process. Their perspectives included customer services, marketing, energy services, engineering, rates and corporate communications. One of their major recommendations was to form a centralized or coordinated research function for the Company. They saw that the future of successful utility marketing and business planning would depend heavily on the success of a research and analysis function. Other major recommendations included the formulation of additional groups: market planning, product R & D, pricing, evaluation and marketing information systems. Once the senior team recommended general functions and responsibilities of each of the suggested groups mentioned above, the Company assembled one junior level team to study each group in more detail. The junior team assigned to the research function spent several months canvassing and investigating what research and data were currently available internally, who performs it and how it is used. The junior team reported not only on what is, but also on what a research function should be in the evolving electric utility industry and what steps can be taken to move towards those goals. The junior team concluded that there was a wealth of information available and much research activity taking place internally.

  6. Research of brand personality concept in marketing

    Directory of Open Access Journals (Sweden)

    Starčević Slađana

    2013-01-01

    Full Text Available Brand personality is a set of personal traits by which consumers describe brands. Today, the brand personality is a particular and very popular area of research in marketing. Well designed brand personality can be an excellent tool that differentiates a brand on the market. The main objective of this paper is a comprehensive presentation of the brand personality subject in domestic Serbian literature. We reviewed a large number of previous studies in this area, in order to show how the brand personality has become an integral part of marketing theory and practice, how it is formed, how to measure brand personality and what impact brand personality has on marketing results. In particular we dealt with methodological shortcomings of previous studies. The paper also presents the basic results of the study we conducted on the Serbian market, which main concern was the measurement of brand personality of mobile operators. This author of this study concluded that the three mobile phone operators in Serbia (mt:s, Telenor and Vip Mobile, differ fundamentaly in the basic dimensions of the brand personality. Furthermore, the research showed that the perception of brand personality depends on the perception of the personality of brand category and advertising. Exploring brand personality is very important and useful in practice. Determining personality traits of a brand provides far more accurate picture of the current state of the brand image and of improvement capabilities of individual features of the brand, than the classic brand image research models.

  7. Application of integrated data mining techniques in stock market forecasting

    Directory of Open Access Journals (Sweden)

    Chin-Yin Huang

    2014-12-01

    Full Text Available Stock market is considered too uncertain to be predictable. Many individuals have developed methodologies or models to increase the probability of making a profit in their stock investment. The overall hit rates of these methodologies and models are generally too low to be practical for real-world application. One of the major reasons is the huge fluctuation of the market. Therefore, the current research focuses in the stock forecasting area is to improve the accuracy of stock trading forecast. This paper introduces a system that addresses the particular need. The system integrates various data mining techniques and supports the decision-making for stock trades. The proposed system embeds the top-down trading theory, artificial neural network theory, technical analysis, dynamic time series theory, and Bayesian probability theory. To experimentally examine the trading return of the presented system, two examples are studied. The first uses the Taiwan Semiconductor Manufacturing Company (TSMC data-set that covers an investment horizon of 240 trading days from 16 February 2011 to 23 January 2013. Eighty four transactions were made using the proposed approach and the investment return of the portfolio was 54% with an 80.4% hit rate during a 12-month period in which the TSMC stock price increased by 25% (from $NT 78.5 to $NT 101.5. The second example examines the stock data of Evergreen Marine Corporation, an international marine shipping company. Sixty four transactions were made and the investment return of the portfolio was 128% in 12 months. Given the remarkable investment returns in trading the example TSMC and Evergreen stocks, the proposed system demonstrates promising potentials as a viable tool for stock market forecasting.

  8. THE IDENTIFICATION OF THE MARKETING NEEDS AND MEANS OF COMMUNICATION OF THE ROMANIAN MARKETING COMPANIES - A MARKETING RESEARCH -

    OpenAIRE

    Tudor Edu; Costel Iliuţă Negricea

    2011-01-01

    The marketing needs of the Romanian marketing companies are very diversified, commencing with the research of the needs and demand on the target market, going down to the 4Ps (Product, Price, Promotion and Placement) and their components.The present marketing research was performed using 7 categories of information sources: specialised publications in marketing; specialised publications in economics; information provided by specialised institutions in consultancy and marketing research; infor...

  9. Market research and complementary advertising under asymmetric information

    OpenAIRE

    Tsuchihashi, Toshihiro

    2008-01-01

    We consider whether market research can always increase a seller's sales under bilateral asymmetric information. If a monopoly seller provides a high quality object, market research cannot increase sales even when the cost is sufficiently low. A low quality seller, on the other hand, can likely benefit from market research. However, this research has shown that market research alone does not improve sales and that advertising complements market research. Thus the high quality seller can incre...

  10. Regional labour market research on participation rates

    NARCIS (Netherlands)

    Elhorst, J.P.

    1996-01-01

    This article reviews the methodology of 17 empirical studies in which the participation rate has been estimated with the help of regional data. After defining and pointing our the orientation of regional labour market research on participation rates, three methodological issues dominate the

  11. Using market research for product line development.

    Science.gov (United States)

    Bowie, B H; Kivney, N

    1993-08-01

    A marketing research study determined patient needs and wants in order to tailor services within a family maternity care unit. In addition, an educational program, implemented in an effort to change the behavior of the caregivers in the clinical area, is described.

  12. 48 CFR 810.001 - Market research policy.

    Science.gov (United States)

    2010-10-01

    ... 48 Federal Acquisition Regulations System 5 2010-10-01 2010-10-01 false Market research policy... COMPETITION AND ACQUISITION PLANNING MARKET RESEARCH 810.001 Market research policy. When conducting market research, VA contracting teams shall use the VIP database, at http://www.VetBiz.gov, in addition to other...

  13. Marketing and Market Research for Adult and Continuing Education.

    Science.gov (United States)

    Buckmaster, Annette

    Marketing is an essential part of conducting a continuing education program, but marketing consists of more than just promotion. According to Kotler, exchange is the central concept underlying marketing. Marketing involves understanding, planning, implementing, and controlling this exchange. The exchange situation contains all the elements of the…

  14. Using the Boxplot analysis in marketing research

    Directory of Open Access Journals (Sweden)

    Constantin Cristinel

    2018-01-01

    Full Text Available Taking into account the needs of decision makers inside the companies, marketing research is meant to provide the best information that really can to help the adoption of thebest decisions. In this respect a lot of methods of data analysis can be used but the researcher has to choose those results that minimize the errors. This paper proposes an instrumental research regarding the using of Boxplot analysis to identify certain outliers that can alter the information. In order to attain the objective of this research, we exemplified the Boxplot analysis on data related to the GDP recorded in 2014 by Romanian counties.

  15. An Analytical Study of Tools and Techniques for Movie Marketing

    Directory of Open Access Journals (Sweden)

    Garima Maik

    2014-08-01

    Full Text Available Abstract. Bollywood or Hindi movie industry is one of the fastest growing sector in the media and entertainment space creating numerous business and employment opportunities. Movies in India are a major source of entertainment for all sects of society. They not only face competition from other movie industries and movies but from other source of entertainment such as adventure sports, amusement parks, theatre and drama, pubs and discothèques. A lot of man power, man hours, creative brains, and money are put in to build a quality feature film. Bollywood is the industry which continuously works towards providing the 7 billion population with something new always. So it is important for the movie and production team to stand out, to grab the due attention of the maximum audience. Movie makers employ various tools and techniques today to market their movies. They leave no stone unturned. They roll out teasers, First look, Theatrical trailer release, Music launch, City tours, Producer’s and director’s interview, Movie premier, Movie release, post release follow up and etc. to pull the viewers to the Cineplex. The audience today which comprises mainly of youth requires photos, videos, meet ups, gossip, debate, collaboration and content creation. These requirements of today’s generation are most fulfilled through digital platforms. However, the traditional media like newspapers, radio, and television are not old school. They reach out to mass audience and play an upper role in effective marketing. This study aims at analysing these tools for their effectiveness. The objectives are fulfilled through a consumer survey. This study will bring out the effectiveness and relational importance of various tools which are employed by movie marketers to generate maximum returns on the investments by using various data reduction techniques like factor analysis and statistical techniques like chi-square test with data visualization using pie charts

  16. Relationship between the international marketing research and the international marketing information system

    Directory of Open Access Journals (Sweden)

    Grubor Aleksandar

    2004-01-01

    Full Text Available Real and complete understanding relationship between the international marketing research and the international marketing information system requires recognizing essentials of the both concept. The international marketing research constitutes a process with coherent phases, whereas the international marketing information system is a part of integrated company's information system. Approach to learning relationship between the international marketing research and the international marketing information system is distinguish in domestic than in the foreign expert literature.

  17. Eyetracking and consumer decision research in marketing

    DEFF Research Database (Denmark)

    Oppewal, Harmen; Mueller Loose, Simone

    friendliness of eyetracking equipment. Eyetracking, or the monitoring of eye movements, is of interest because eye movements indicate where consumers focus their attention when searching for information and making their purchase decisions. There are several marketing academics in Australia/ NZ who have started......This session will concentrate on the use of eyetracking for studying consumer decision making research in marketing. Eyetracking has been applied in marketing since the early 90s but only more recently the use of this technology has started to increase, due to lower cost and greater user....... The present session will discuss issues and recent progress in eyetracking studies in relation to studies of consumer decision making, especially in relation to decision making as studied in discrete choice experiments. The session will facilitate the sharing of experiences and thereby help develop the level...

  18. Pharmaceutical marketing research and the prescribing physician.

    Science.gov (United States)

    Greene, Jeremy A

    2007-05-15

    Surveillance of physicians' prescribing patterns and the accumulation and sale of these data for pharmaceutical marketing are currently the subjects of legislation in several states and action by state and national medical associations. Contrary to common perception, the growth of the health care information organization industry has not been limited to the past decade but has been building slowly over the past 50 years, beginning in the 1940s when growth in the prescription drug market fueled industry interest in understanding and influencing prescribing patterns. The development of this surveillance system was not simply imposed on the medical profession by the pharmaceutical industry but was developed through the interactions of pharmaceutical salesmen, pharmaceutical marketers, academic researchers, individual physicians, and physician organizations. Examination of the role of physicians and physician organizations in the development of prescriber profiling is directly relevant to the contemporary policy debate surrounding this issue.

  19. FORMATIVE AND REFLECTIVE MODELS IN MARKETING RESEARCH

    Directory of Open Access Journals (Sweden)

    Claudia Ioana CIOBANU

    2017-06-01

    Full Text Available Compliance with the construct validity criteria is necessary for the correct assessment of the research in terms of quality and for further development of the marketing models. The identification of formative and reflective constructs as well as the correct testing of their validity and reliability are important methodological steps for marketing research as described in this article. The first part defines the reflective and the formative constructs and highlighst their particularities by analysing the theoretical criteria that differentiate them. In the second part of the study aspects of validity and trust for the formative and reflective constructs are presented as well as some empirical considerations from research literature regarding their measurement.

  20. Theoretical-methodical Fundamentals of industrial marketing research

    OpenAIRE

    Butenko, N.

    2009-01-01

    The article proves the necessity to research theoretical and methodical fundamentals of industrial marketing and defines main key aspects of relationship management with the customers on industrial market.

  1. INBOUND AND OUTBOUND MARKETING TECHNIQUES: A COMPARISON BETWEEN ITALIAN AND ROMANIAN PURE PLAYERS AND CLICK AND MORTAR COMPANIES

    Directory of Open Access Journals (Sweden)

    Elisa Rancati

    2015-05-01

    Full Text Available Despite the large number of blog posts and articles regarding the use of Inbound and Outbound Marketing techniques, no research articles compares the propensity of companies towards these opposite types of marketing techniques among different countries. The present study is mainly focused on literature review of Inbound vs Outbound Marketing and acknowledge the academic community, interested in Content Marketing studies, about the availability of data sets regarding the implementation of these techniques at the level of Italian and Romanian pure players and click and mortar companies, which will be explored in the near future through appropriate statistical methods within the framework of a cross-cultural research.

  2. Neoliberal Optimism: Applying Market Techniques to Global Health.

    Science.gov (United States)

    Mei, Yuyang

    2017-01-01

    Global health and neoliberalism are becoming increasingly intertwined as organizations utilize markets and profit motives to solve the traditional problems of poverty and population health. I use field work conducted over 14 months in a global health technology company to explore how the promise of neoliberalism re-envisions humanitarian efforts. In this company's vaccine refrigerator project, staff members expect their investors and their market to allow them to achieve scale and develop accountability to their users in developing countries. However, the translation of neoliberal techniques to the global health sphere falls short of the ideal, as profits are meager and purchasing power remains with donor organizations. The continued optimism in market principles amidst such a non-ideal market reveals the tenacious ideological commitment to neoliberalism in these global health projects.

  3. 41 CFR 101-29.220 - Market research and analysis.

    Science.gov (United States)

    2010-07-01

    ... 41 Public Contracts and Property Management 2 2010-07-01 2010-07-01 true Market research and... PRODUCT DESCRIPTIONS 29.2-Definitions § 101-29.220 Market research and analysis. Market research and... to determine whether they meet user needs and to identify the market practices of firms engaged in...

  4. Advanced Marketing Core Curriculum. Test Items and Assessment Techniques.

    Science.gov (United States)

    Smith, Clifton L.; And Others

    This document contains duties and tasks, multiple-choice test items, and other assessment techniques for Missouri's advanced marketing core curriculum. The core curriculum begins with a list of 13 suggested textbook resources. Next, nine duties with their associated tasks are given. Under each task appears one or more citations to appropriate…

  5. Art of persuasion: an analysis of techniques used to market foods to children.

    Science.gov (United States)

    Hebden, Lana; King, Lesley; Kelly, Bridget

    2011-11-01

    Persuasive marketing techniques, such as promotional characters, influence children's food preferences and requests for foods. The aim of this research was to describe the techniques used to market unhealthy foods and beverages to children on Sydney free-to-air television. Marketing techniques designed to appeal to children were identified from international literature and summarised into a systematic coding tool. Using this tool, the marketing techniques used in a random sample of 100 unique food advertisements, broadcasted on Sydney free-to-air television, were coded. Frequency of marketing techniques was analysed overall and for use in advertisements marketing unhealthy foods, emotionally or verbally appealing to parents, or featuring child actors. Advertisers' use of persuasive techniques generally did not differ by type of food advertised. Marketing techniques with greater prominence in unhealthy food advertising were palatability (54% of unhealthy food advertisements), convenience (52%), fantasy/imagination (28%), fun/happiness (17%) and cartoon characters (9%). Advertisements emotionally appealing to parents (24%) were significantly more likely to make general health or nutrition statements (38% vs. 17%), and appealed to children concurrently through fun/happiness and fantasy/imagination appeals. Children were depicted in advertisements as eating with friends or family, situated within the home and frequently snacking on less healthy foods. Food and beverage advertisers use a range of visual, audio and emotive techniques to appeal to children and their parents that do not discriminate by the type of food advertised. The range and complexity of these techniques complicate the restriction of their use in food advertising to children. © 2011 The Authors. Journal of Paediatrics and Child Health © 2011 Paediatrics and Child Health Division (Royal Australasian College of Physicians).

  6. Using qualitative research in educational marketing

    Directory of Open Access Journals (Sweden)

    Brătucu, G.

    2012-01-01

    Full Text Available To achieve a competitive school, it is necessary that this should always be connected to the environment, education market and beneficiaries. Information is a necessary condition, one of the primary resources to scientifically substantiate strategic planning. The research process is indispensable for the scientific substantiation of decisions, reducing uncertainty issues. It provides information about educational service users, their behaviour and the environment, absolutely necessary for designing and implementing future plans and strategies.

  7. THE SPECIFIC MARKET RESEARCH METHODOLOGY USED AT GENERAL MOTOR'S EUROPE ,

    Directory of Open Access Journals (Sweden)

    Zima Liliana Adela

    2011-12-01

    Full Text Available As difficult as segmenting consumer markets is, it is much simpler and easier than segmenting industrial markets. Often the same industrial products have multiple applications; likewise, several different products can be used in the same application. Customer differ greatly, and it is hard to discern which differences are important and which are trivial for developing a marketing strategy. Making the research at General Motor's Europe I realized that the most industrial marketers use segmentation as a way to explain results rather than as a way to plan. In fact, industrial segmentation can assist companies in several areas like: analysis of the market, selection of key markets and management and marketing. In this study I tried to make a better understanding of the total marketplace, including how and why customers buy and to develop strategies, plans and programs to profitability meet the needs of different market segments and to give the company a distinct competitive advantage. The Marketing Plan is based on an Information System which can be interpretaded in two different ways. In this case its singular form focusing on both formal and informal information system is appropriate. The investigation explains the environment of the European Business Team . The techniques used were: system maps, observations, interviews, questionnaires and company documents. The initial stage of exploring the situation starts usually with a dialog between the potential client - in this particular case the European Business Team – and the analyst. The vague impression is then given that not everything is running as it should be by the client. This was, however, not completely true in my case, as I had to go looking for problems. Preliminary investigations into product communication did show a feeling of unease between the departments. Having expressed the current situation of the European Business Team , I then chose three areas to study further. I had to

  8. Research and services provision on the world research market

    Directory of Open Access Journals (Sweden)

    Witold Wiśniowski

    2013-03-01

    Full Text Available It is necessary to create new knowledge for the development of the economy. The source of new knowledge are research: basic, applied and industrial, which complement each other to form one whole. Each of these research has other sources of financing and other purposes. Due to the large influx of foreign technology to Poland industrial research is not growing as we would expect. To balance this deficiency the Research Institutes may provide services on the world market. It would be advisable to seek the provision of services on the global research market so that it could became a Polish smart specialization. This specialization would include the sale of intellect, which should never run out of customers.

  9. Relationship Marketing Researches in Logistics' Organizations: Foreign Countries Experience

    OpenAIRE

    Juščius, Vytautas; Grigaitė, Viktorija

    2009-01-01

    This paper presents the analysis of foreign researchers' works which scrutinize relationship marketing, its principles' adjustment in logistics organizations. Relationship marketing elements identified by different researchers, their influence and importance in relationship with clients in logistics organizations, relationship marketing implementation in business-to-business level are analyzed and compared. It leads to the conclusion that in logistics organizations relationship marketing elem...

  10. Targeting the Kids: Insights into the Practice of Marketing Research.

    Science.gov (United States)

    Bezaire, Kimberley

    1999-01-01

    Focuses on business and market research as areas that increasingly affect students and education. Notes that the children's market is big business; that the potential for marketing a wide range of children's products is increasing; and that the types of research being conducted by marketing firms include using schools. (DLH)

  11. CATEGORICAL IMAGE COMPONENTS IN THE FORMING SYSTEM OF A MARKETING TECHNIQUES MANAGER’S IMAGE CULTURE

    Directory of Open Access Journals (Sweden)

    Anna Borisovna Cherednyakova

    2015-08-01

    Full Text Available Based on the understanding of the image culture formation of managers of marketing techniques, as a representative of the social and communication interaction of public structures, categorical apparatus of image culture with an emphasis on the etymology of the image, as an integral component of image culture was analyzed. Categorical components of the image are presented from the standpoint of image culture, as personal new formation, an integral part of the professional activity of the marketing techniques manager: object-communicative categorical component, subject-activity categorical component of image, personality-oriented categorical component, value-acmeological categorical component of image.The aim is to identify and justify the image categorical components as a component of image culture of the marketing techniques manager.Method and methodology of work – a general scientific research approach reflecting scientific apparatus of research.Results. Categorical components of the image, as an image culture component of manager of marketing techniques were defined.Practical implication of the results. The theoretical part of «Imageology» course, special course «Image culture of manager of marketing techniques», the theoretical and methodological study and the formation of image culture.

  12. Projective techniques in consumer research

    African Journals Online (AJOL)

    privaat

    Various projective techniques for personality assess- ment and psychoanalytic treatment in clinical psychol- .... Some social conventions or barriers may constrain the expression of feelings and reporting of behav- .... ject-stipulated characteristic. Brand mapping may be used in new product development and as a way to.

  13. R for marketing research and analytics

    CERN Document Server

    Chapman, Chris

    2015-01-01

    This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning. Core topics include the R language, basic statistics, linear modeling, and data visualization, which is presented throughout as an integral part of analysis. Later chapters cover more advanced topics yet are intended to be approachable for all analysts. These sections examine logistic regression, customer segmentation, hierarchical linear modeling, market basket analysis, structural equation modeling, and conjoint analysis in R. The text uniquely presents Bayesian models with a minimally complex approach, demonstrating and explaining Bayesian methods alongside traditional analyses for analysis of variance, linear models, and metric and choice-based conj...

  14. Market research completed in El Salvador.

    Science.gov (United States)

    1983-01-01

    Intensive market research, completed in El Salvador for the contraceptive social marketing project of the Asociacion Demografica Salvadorena (ADS), was designed to obtain a better understanding of Salvadoran usage of and attitudes toward contraceptives in general and ADS products in particular. The research results are being used to develop a new marketing plan for the Contraceptive Social Marketing (CSM) program as it works to increase the program's effectiveness in reaching consumers. Points-of-purchase (retail outlets) were surveyed in November 1982 to study brand presence and vendor perceptions of consumer behavior in order to define the market in terms of products, prices, and distribution. Focus groups were conducted during November and December 1982 to probe consumer awareness and attitudes regarding methods, brands, and purchasing behavior. The results of the focus groups helped guide the development of a door-to-door consumer survey conducted from December 1982 through February 1983 to further define the market in terms of consumer size and characteristics. Personal interviews were conducted with the owner or manager of each of 247 pharmacies selected at random but in proportion to their distributional weight as to location. Aragon and Associates found that standard-dose orals and condoms were sold in 86% of the outlets surveyed and foaming tablets and low-dose pills in 37%. In terms of brand presence in outlets, the CSM products Perla (orals) and Condor (condom) both led their respective categories. In the foaming tablet category Suave had the lowest presence and Neo Sampoon the highest. The difference between reported and actual presence of contraceptives in the outlets was significant: 32% of the sellers of Perla, 18% of the sellers of Condor, and 26% of the sellers of Suave were out of stock at the time of the survey. The difference in average CSM product prices and the next lowest priced brands is very large. Dealers reported that their contraceptive

  15. 7 CFR 905.54 - Marketing, research and development.

    Science.gov (United States)

    2010-01-01

    ... 7 Agriculture 8 2010-01-01 2010-01-01 false Marketing, research and development. 905.54 Section... Marketing, research and development. The committee may, with the approval of the Secretary, establish, or provide for the establishment of, projects including production research, marketing research and...

  16. Using the Pyramid Approach to Teaching Marketing Research.

    Science.gov (United States)

    Peltier, James W.; Westfall, John; Ainscough, Thomas L.

    2001-01-01

    Underscores the need for teaching marketing research skills at the secondary level and shows how marketing research fits into marketing education. Provides an example of how to use the pyramid approach to research, which involves review of secondary sources, key informant interviews, focus groups, and quantitative research. (Author/JOW)

  17. SOCIAL MARKETING : A NEW APPROACH IN MENTAL HEALTH RESEARCH

    OpenAIRE

    Tiwari, S.C.

    1998-01-01

    Social marketing has a proven role in marketing and many manufacturing establishments/ organizations have been marketing their products incorporating social marketing research. Social marketing has its root in the ground fact that the perceptions and expectations of the consumers are important in influencing buying behaviour. The principles of social marketing, therefore, have been extensively utilized in the areas of consumer products. These are also used in several other fields for modifyin...

  18. Case studies of market research for three transportation communication products

    Science.gov (United States)

    1994-03-01

    This report completes a two-part project in support of the Volpe Center program, Public Acceptance and Markets for Various IVHS Services. The first report, A Primer on Marketing Research, provides an overview of the research approaches an...

  19. Transit Marketing : A Program of Research, Demonstration and Communication

    Science.gov (United States)

    1985-04-01

    This report recommends a five-year program of research, demonstration, and communication to improve the effectiveness of marketing practice in the U.S. transit industry. The program is oriented toward the development of improved market research tools...

  20. Natural gas: intersection of men, techniques and markets

    International Nuclear Information System (INIS)

    Laupretre, J.M.; Rasmusen, H.J.

    1996-01-01

    The 113. gas conference has held in Paris between the 10. to 13. September 1996. Its topic was ''the natural gas: intersection of men, techniques and markets''. Jean-Michel Laupretre, chairman of the technical association of the gas industry in France (TAG), in his opening allocution and Hans Rasmusen, chairman of the international Union of gas industry, in his Union message have stressed on the actuality of such a subject. (O.M.)

  1. The Delphi Technique in Educational Research

    Directory of Open Access Journals (Sweden)

    Ravonne A. Green

    2014-04-01

    Full Text Available The Delphi Technique has been useful in educational settings in forming guidelines, standards, and in predicting trends. Judd lists these major uses of the Delphi Technique in higher education: (a cost-effectiveness, (b cost–benefit analysis, (c curriculum and campus planning, and (d university-wide educational goals and objectives. The thorough Delphi researcher seeks to reconcile the Delphi consensus with current literature, institutional research, and the campus environment. This triangle forms a sound base for responsible research practice. This book gives an overview of the Delphi Technique and the primary uses of this technique in research. This article on the Delphi Technique will give the researcher an invaluable resource for learning about the Delphi Technique and for applying this method in educational research projects.

  2. The internationalisation of marketing in the education and research sector

    OpenAIRE

    Mirosława Pluta–Olearnik

    2015-01-01

    A growing number of entities operating in the Polish sector of higher education and science and research aspire to have an active presence in foreign markets and even in the global market. This presence must be accompanied by thoughtful marketing strategies using effective marketing tools. The aim of the article is to indicate the possibility of using the knowledge of international marketing to increase the efficiency of the entities of the Polish sector of education and research. Particular ...

  3. “SCANDAGRA LATVIA” LTD MARKETING COMMUNICATIONS RESEARCH

    OpenAIRE

    Kotāne, Dagnija; Arbidāne, Iluta

    2017-01-01

    The topic: “Scandagra Latvia” Ltd. marketing communications research. The problem to be studied: “Scandagra Latvia” Ltd. marketing communications plan does not cover the target audience hindering the company from faster development. Detailed marketing communications planning can help the company to make their marketing activities more target-audience oriented and with higher potential returns, that can give a positive result– new clients. The aim of the research: to investigate marketing comm...

  4. 7 CFR 930.48 - Research, market development and promotion.

    Science.gov (United States)

    2010-01-01

    ... 7 Agriculture 8 2010-01-01 2010-01-01 false Research, market development and promotion. 930.48... Order Regulating Handling Research, Market Development and Promotion § 930.48 Research, market development and promotion. The Board, with the approval of the Secretary, may establish or provide for the...

  5. 7 CFR 922.45 - Marketing research and development.

    Science.gov (United States)

    2010-01-01

    ... 7 Agriculture 8 2010-01-01 2010-01-01 false Marketing research and development. 922.45 Section 922... GROWN IN DESIGNATED COUNTIES IN WASHINGTON Order Regulating Handling Research § 922.45 Marketing... the establishment of marketing research and development projects designed to assist, improve, or...

  6. 7 CFR 923.45 - Marketing research and development.

    Science.gov (United States)

    2010-01-01

    ... 7 Agriculture 8 2010-01-01 2010-01-01 false Marketing research and development. 923.45 Section 923... CHERRIES GROWN IN DESIGNATED COUNTIES IN WASHINGTON Order Regulating Handling Research § 923.45 Marketing... the establishment of marketing research and development projects designed to assist, improve, or...

  7. 48 CFR 810.002 - Market research procedures.

    Science.gov (United States)

    2010-10-01

    ... 48 Federal Acquisition Regulations System 5 2010-10-01 2010-10-01 false Market research procedures. 810.002 Section 810.002 Federal Acquisition Regulations System DEPARTMENT OF VETERANS AFFAIRS COMPETITION AND ACQUISITION PLANNING MARKET RESEARCH 810.002 Market research procedures. Contracting officers...

  8. Assessment of the condition of a consumer market: interactive research

    Directory of Open Access Journals (Sweden)

    Anastasiya Yevgenyevna Sudakova

    2014-09-01

    Full Text Available Results of an assessment of a condition of the consumer market are presented in the article on the basis of official statistics data. At the heart of an assessment, the method of the indicative analysis lies. The technique includes five modules: quality of consumer goods, works, services; food security, nonfood safety; safety of services; security of participants of the consumer market. Also results of interactive Internet research of the condition of the ultimate consumer are presented in the article, by means of the carried out research. Interactive research is presented by 3 blocks: the general block (allows to make the respondent’s portrait; the special block (allows to estimate the changes in price, quality and the range of consumer goods and services; the additional block (allows respondents to leave comments. On the basis of the conducted research, it is possible to draw a conclusion that the assessment of the state received on the basis of methodical tools, shows positive dynamics, nevertheless, the condition of the consumer market remains unsatisfactory that also is confirmed by results of interactive research. The recommendations, allowing to lower the rise in prices and increase the quality of consumer goods and services are presented in the article

  9. Q-Technique and Graphics Research.

    Science.gov (United States)

    Kahle, Roger R.

    Because Q-technique is as appropriate for use with visual and design items as for use with words, it is not stymied by the topics one is likely to encounter in graphics research. In particular Q-technique is suitable for studying the so-called "congeniality" of typography, for various copytesting usages, and for multivariate graphics research. The…

  10. A systematic review of persuasive marketing techniques to promote food to children on television.

    Science.gov (United States)

    Jenkin, G; Madhvani, N; Signal, L; Bowers, S

    2014-04-01

    The ubiquitous marketing of energy-dense, nutrient-poor food and beverages is a key modifiable influence on childhood dietary patterns and obesity. Much of the research on television food advertising is focused on identifying and quantifying unhealthy food marketing with comparatively few studies examining persuasive marketing techniques to promote unhealthy food to children. This review identifies the most frequently documented persuasive marketing techniques to promote food to children via television. A systematic search of eight online databases using key search terms identified 267 unique articles. Thirty-eight articles met the inclusion criteria. A narrative synthesis of the reviewed studies revealed the most commonly reported persuasive techniques used on television to promote food to children. These were the use of premium offers, promotional characters, nutrition and health-related claims, the theme of taste, and the emotional appeal of fun. Identifying and documenting these commonly reported persuasive marketing techniques to promote food to children on television is critical for the monitoring and evaluation of advertising codes and industry pledges and the development of further regulation in this area. This has a strong potential to curbing the international obesity epidemic besieging children throughout the world. © 2014 The Authors. obesity reviews © 2014 International Association for the Study of Obesity.

  11. The Delphi technique in radiography education research

    International Nuclear Information System (INIS)

    John-Matthews, J.St.; Wallace, M.J.; Robinson, L.

    2017-01-01

    Objectives: To describe and review the Delphi technique as a tool for radiographers engaged in mixed-methods research whereby agreement is required on the proficiencies needed by educational programmes for pre- and post- registration radiographers. This is achieved through a description offering a brief history of the technique. Through a literature search, radiography education research using this technique is identified. A protocol for a research project using the technique is presented. Using this worked example, advantages and disadvantages of the method are explored including sampling of participants, sample size, number of rounds and methods of feedback. Key findings: There are limited examples of the use of the Delphi technique in radiography literature including considerations on how to select experts and panel size. Conclusion: The Delphi technique is a suitable method for establishing collective agreement in the design of radiography educational interventions. Additional research is needed to deepen this evidence-based knowledge. - Highlights: • The Delphi Technique is used to gain collective agreement in forecasting healthcare education priorities. • There is increase of the use of the technique in healthcare education literature. • There are some examples of the technique in radiography education research. • A worked example of this technique is provided to critically evaluate this tool.

  12. RESEARCHES ON OILSEEDS MARKET IN ROMANIA

    Directory of Open Access Journals (Sweden)

    Elena SOARE

    2014-12-01

    Full Text Available This scientific paper presents the evolution of oilseeds market in Romania, during the period 2008-2013. In order to show as concise as possible the reality of the oilseeds sector, the research pictures, on the one hand, an evolution of oilseeds specific indicators and on the other hand, an evolution of external trade. Romania disposes of tradition and favourable pedo-climatic conditions for cultivating the oilseeds plants. This is demonstrated by the favourable results obtained in the last years, especially concerning the sunflower crop. In 2013, Romania registered a record for sunflower, occupying the first position in the European Union for cultivated area and production. A negative aspect is represented by the fact that our country has the best conditions in Europe for soybean crop, but it is still dependent on import. Romania imports a huge quantity of soybean oilcakes for animal feeding. Nowadays, Romania is an important actor in the sunflower world market, covering almost 19% of the global demand. In perspective, one could expect significant oilseeds productions with a positive influence on the agro-food trade balance in our country.

  13. 7 CFR 917.39 - Production research, market research and development.

    Science.gov (United States)

    2010-01-01

    ... establish or provide for the establishment of production research, marketing research, and development... 7 Agriculture 8 2010-01-01 2010-01-01 false Production research, market research and development...) AGRICULTURAL MARKETING SERVICE (Marketing Agreements and Orders; Fruits, Vegetables, Nuts), DEPARTMENT OF...

  14. 7 CFR 925.45 - Production research and market research and development.

    Science.gov (United States)

    2010-01-01

    ... Secretary, may establish or provide for the establishment of production research, marketing research and... 7 Agriculture 8 2010-01-01 2010-01-01 false Production research and market research and...) AGRICULTURAL MARKETING SERVICE (Marketing Agreements and Orders; Fruits, Vegetables, Nuts), DEPARTMENT OF...

  15. Challenges facing the marketing of scientific and research institutes

    OpenAIRE

    Bogdan Sojkin

    2015-01-01

    This article presents the challenges that scientific research institutions face in terms of their marketing, which have been divided into two groups of those associated with internal marketing and those linked to external marketing. The most significant and important determinants that constitute challenges to both internal and external marketing were described. The key aspects of each of the identified challenges were indicated, as was their impact on the implementation of the marketing polic...

  16. Challenges facing the marketing of scientific and research institutes

    Directory of Open Access Journals (Sweden)

    Bogdan Sojkin

    2015-12-01

    Full Text Available This article presents the challenges that scientific research institutions face in terms of their marketing, which have been divided into two groups of those associated with internal marketing and those linked to external marketing. The most significant and important determinants that constitute challenges to both internal and external marketing were described. The key aspects of each of the identified challenges were indicated, as was their impact on the implementation of the marketing policy at institutions.

  17. Response bias in international marketing research

    NARCIS (Netherlands)

    de Jong, M.G.

    2006-01-01

    The saturation of domestic markets in the industrialized parts of the world, combined with increased competition in home markets from foreign competitors forces many companies to look for opportunities beyond their national boundaries. Surveys are a crucial source of data in international marketing

  18. Development of the businesses through the companies for market research

    Directory of Open Access Journals (Sweden)

    Agim Zuzaku

    2015-03-01

    Full Text Available Market research as the main part of the marketing is very important for the development of businesses as well as for the opportunity in the creation new jobs. The purpose of this paper is to provide the incentives for the businesses to conduct market research while justifying that the market research is an important factor in the decision making process of the businesses and it impacts the development of their business activities by creating a safe decision-making through market research. In order to convert successfully any business ideas with high capital incomes, it is important for the companies to understand and to determine the right value of their investment. For this particular reason, it is important to address the thesis about how the investment in the market research proves the usefulness or the profit for the company. Nowadays, the market research is not only conducted to gather the information about the market and the collection of data. However, very often it is used even to assist in the identification of the opportunities for the future (this has been referred several times as “market research” ‘to point out the difference from’ data collection’. Market research is priceless in the creation process of the new products, services, brands or advertisements (Keegan, 2009. In the case of Kosovo, market research has found very limited room within the strategies for business development. According to the Kosovo Statistics Agency, during 2013, a total of 9421 enterprises have been registered, whereas in total 1508 enterprises or 16 % of the enterprises registered in 2013 have closed (Kosovo Statistics Agency, 2014. In the framework of this research, we have performed a research with the companies that provide services for market research in order to find out how a market research in Kosovo is conducted and in case the number of market research is increased, how much would it impact the creation of new jobs.

  19. 7 CFR 932.45 - Production research and marketing research and development projects.

    Science.gov (United States)

    2010-01-01

    ... 7 Agriculture 8 2010-01-01 2010-01-01 false Production research and marketing research and....45 Production research and marketing research and development projects. (a) The following activities... Secretary, establish or provide for the establishment of production research, and marketing research and...

  20. 7 CFR 915.45 - Production research, marketing research and development.

    Science.gov (United States)

    2010-01-01

    ... 7 Agriculture 8 2010-01-01 2010-01-01 false Production research, marketing research and... Production research, marketing research and development. The committee may, with the approval of the Secretary, establish or provide for the establishment of production research, marketing research and...

  1. Marketing Executives' Views of Academic Research in the Field of Marketing.

    Science.gov (United States)

    Mobley, Mary F.; Stuart, Elanora

    1993-01-01

    A survey of 124 marketing executives from major companies investigated their perceptions of academic research on marketing, including their views on the role of academic research, willingness to collaborate on academic research, key research interests and perceived lack of attention to them, and general impressions. Substantially negative…

  2. An integrative approach of the marketing research and benchmarking

    Directory of Open Access Journals (Sweden)

    Moraru Gina-Maria

    2017-01-01

    Full Text Available The accuracy of the manager’s actions in a firm depends, among other things, on the accuracy of his/her information about all processes. At this issue, developing a marketing research is essential, because it provides information that represents the current situation in organization and on the market. Although specialists devote the marketing research exclusively to the organizational marketing function, practice has shown that it can be used in any other function of the company: production, finance, human resources, research and development. Firstly, the paper presents the opportunities to use the marketing research as a management tool in various stages of creative thinking. Secondly, based on a study made from secondary sources of economic literature, the paper draws a parallel between marketing research and benchmarking. Finally, the paper shows that creative benchmarking closes the management - marketing - creativity circle for the benefit of the organization and community.

  3. Aeroacoustic Research Techniques: Jets to Autos

    Science.gov (United States)

    Soderman, Paul T.

    1999-01-01

    Aeroacoustic research has benefited from the development of advanced techniques for the study of fluid mechanically generated noise New instrumentation; methodologies, information technologies, and facilities have evolved to help researchers investigate the complexities of aircraft and automobile noise. In this paper, research techniques are reviewed with emphasis on the subject closest to the author s experience: aircraft propulsion and airframe noise in simulated flight. A new technology developed for the study of aircraft airframe noise is described as a potential tool for the study of automobile noise. The important role of information technology in aeroacoustic research is discussed.

  4. International market research at the Mayo Clinic.

    Science.gov (United States)

    Hathaway, M; Seltman, K

    2001-01-01

    Mayo Clinic has a long international history and has been providing care to international patients since its inception. Despite its history and reputation, however, the marketing staff continues to monitor the international market to gauge the level of awareness, reputation, and attractiveness of Mayo Clinic around the world. Here's a look at how one institution has used word-of-mouth marketing to maintain its global reputation.

  5. RESEARCH ON BEHAVIORS OF GOVERNMENT'S TOURISM MARKETING

    Directory of Open Access Journals (Sweden)

    Shan Quian

    2010-06-01

    Full Text Available Tourism has become one of the world's largest industries with broad prospects and large industrial scale. In tourism marketing, planning and packaging the image of destinations, promotion,and participating in nonprofit marketing have become inevitable choice of all levels of governments. This paper firstly discusses inevitability and necessity of government tourism marketing, and then analyzing their roles. On these basis,paper discusses the strategy of the implementation of government tourism marketing, respectively, promoting the image, location, destination organization, and information technology support.

  6. The International Business Research Agenda: Recommendations from Marketing Practitioners.

    Science.gov (United States)

    Lundstrom, William J.; White, D. Steven; Schuster, Camille P.

    1997-01-01

    A survey of 250 American Marketing Association members investigated which international business research topics were seen as having high utility or importance. It also identified five latent factors (global market expansion; international marketing management; management issues in an international context; quality, values, and expectations;…

  7. MARKETING STRATEGY FOR THE FINNISH TOURIST COMPANY BASED ON SAINT PETERSBURG MARKET RESEARCH

    OpenAIRE

    Miroshnichenko, Julia

    2014-01-01

    The goal of this thesis is to get a marketing strategy for proposed tourist business through the field-work marketing research. The purpose of this marketing research was to investigate the attitudes of Russian tourists in Saint Pe-tersburg towards Finland as a destination. The research examines the respondents’ own evaluation of the Finnish tourism possibilities, as well as the expert evaluation (made by the professionals of tourist agencies in Saint Petersburg) of the Finnish tourist ma...

  8. Educator Market Research: In-depth Interviews

    Science.gov (United States)

    2001-11-01

    Military Advertising ,” Report to Congress, 2000. 20 Defense Manpower Data Center Educator Market ...2000. d. Preliminary Presentation of Results. The contractor formally briefed results to the Joint Marketing and Advertising Committee (JMAC) on...for national political campaigns, and industry and corporate campaigns worldwide and developing strategy to use advertising and communications program

  9. Tools for Monitoring Social Media: A Marketing Research Project

    Science.gov (United States)

    Veeck, Ann; Hoger, Beth

    2014-01-01

    Knowledge of how to effectively monitor social media is an increasingly valued marketing research skill. This study tests an approach for adding social media content to an undergraduate marketing research class team project. The revised project maintains the expected objectives and parameters of a traditional research project, while integrating…

  10. A Contribution to Theory Building for Mobile Marketing: Categorizing Mobile Marketing Campaigns through Case Study Research

    OpenAIRE

    Pousttchi, Key; Wiedemann, Dietmar Georg

    2006-01-01

    Marketing experts consider the mobile device as an extremely promising marketing tool as it supports them to cope with their major challenge: getting time and attention from customers. Current mobile marketing research mostly covers success factors and acceptance analysis. Categorization, when addressed, lacks in appropriate foundation and is not linked to objectives at all. In this article we examine 55 case studies in order to identify relevant characteristics of mobile marketing campaigns....

  11. Using research for successful Medicare and Medicaid risk marketing.

    Science.gov (United States)

    Jacobs, S; Nelson, A M; Wood, S D

    1996-01-01

    Medicare/Medicaid risk marketing is a vital business challenge, one that countless managed care organizations are facing right now. Early entry into new markets and aggressive participation in existing markets are essential to meet competitive pressures. Health plans intent on success in government risk programs should conduct research to learn the medical needs, wants, and desires of older persons in the geographic area they serve. Original, market-specific research yields critical marketing and clinical data that can be used to improve care and member satisfaction along with customer loyalty and retention.

  12. Research trends on Big Data in Marketing: A text mining and topic modeling based literature analysis

    Directory of Open Access Journals (Sweden)

    Alexandra Amado

    2018-01-01

    Full Text Available Given the research interest on Big Data in Marketing, we present a research literature analysis based on a text mining semi-automated approach with the goal of identifying the main trends in this domain. In particular, the analysis focuses on relevant terms and topics related with five dimensions: Big Data, Marketing, Geographic location of authors’ affiliation (countries and continents, Products, and Sectors. A total of 1560 articles published from 2010 to 2015 were scrutinized. The findings revealed that research is bipartite between technological and research domains, with Big Data publications not clearly aligning cutting edge techniques toward Marketing benefits. Also, few inter-continental co-authored publications were found. Moreover, findings show that research in Big Data applications to Marketing is still in an embryonic stage, thus making it essential to develop more direct efforts toward business for Big Data to thrive in the Marketing arena.

  13. Quantitative Portfolio Optimization Techniques Applied to the Brazilian Stock Market

    Directory of Open Access Journals (Sweden)

    André Alves Portela Santos

    2012-09-01

    Full Text Available In this paper we assess the out-of-sample performance of two alternative quantitative portfolio optimization techniques - mean-variance and minimum variance optimization – and compare their performance with respect to a naive 1/N (or equally-weighted portfolio and also to the market portfolio given by the Ibovespa. We focus on short selling-constrained portfolios and consider alternative estimators for the covariance matrices: sample covariance matrix, RiskMetrics, and three covariance estimators proposed by Ledoit and Wolf (2003, Ledoit and Wolf (2004a and Ledoit and Wolf (2004b. Taking into account alternative portfolio re-balancing frequencies, we compute out-of-sample performance statistics which indicate that the quantitative approaches delivered improved results in terms of lower portfolio volatility and better risk-adjusted returns. Moreover, the use of more sophisticated estimators for the covariance matrix generated optimal portfolios with lower turnover over time.

  14. Motion Capture Technique Applied Research in Sports Technique Diagnosis

    Directory of Open Access Journals (Sweden)

    Zhiwu LIU

    2014-09-01

    Full Text Available The motion capture technology system definition is described in the paper, and its components are researched, the key parameters are obtained from motion technique, the quantitative analysis are made on technical movements, the method of motion capture technology is proposed in sport technical diagnosis. That motion capture step includes calibration system, to attached landmarks to the tester; to capture trajectory, and to analyze the collected data.

  15. Internet of Things Healthcare Market Research Report

    OpenAIRE

    Vijay

    2018-01-01

    The global IoT in healthcare market is growing at a significant rate, due to increasing demand for advanced healthcare information system, and growing prevalence of chronic and lifestyle associated diseases. In addition, the growing need for remote patient monitoring services, increasing demand of mHealth technologies, and increasing support from government organizations are also driving the growth of the global IoT in healthcare market. Explore Report with Detailed TOC at: https://www.ps...

  16. Managerial Challenges in Investment Market Research

    Directory of Open Access Journals (Sweden)

    Daniel Manaţe

    2012-12-01

    Full Text Available Since1860 the investment community beneficiated by the first structured approach regarding the ocean of data which every potential money supplier was flooded with. It was Henry Poor who leaded the new investment way and, later, was followed by noble successors like John Moody, Benjamin Graham, David Dodd or John Burr Williams. They founded what today is called the fundamental analysis. The continuous increase of the turbulence and complexity of the environment confronting global, regional or local investors enhanced the need for a better managerial approach within the investment process. This was John Murphy’s mastermind work of synthesis, the intermarket analysis. The essence of this managerial approach is to profit the most from the global market relationships between equities market, forex market, commodities market and credit market. Studying the interaction among these markets and deciding accordingly the in and outs positions on different financial instruments paid far better than strategies such as the naive „buy and hold” or the manipulative „buy on rumours - sell on news”.

  17. Examining the Academic/Practitioner Divide in Marketing Research

    OpenAIRE

    Baines, Paul R.; Brennan, Ross; Gill, Mark; Mortimore, Roger

    2009-01-01

    Purpose - The purpose of this paper is to comment on the differences in perceptions that exist between academic and professional marketing researchers, as creators of new marketing knowledge, and explore how academics and practitioners can work together better on areas of mutual interest or separately on areas where their interests do not coincide. Design/methodology/approach - The approach is via two focus groups, one with researchers in marketing from universities and one ...

  18. [Physiotherapeutic care marketing research: current state-of-the art].

    Science.gov (United States)

    Babaskin, D V

    2011-01-01

    Successful introduction of modern technologies into the national health care systems strongly depends on the current pharmaceutical market situation. The present article is focused on the peculiarities of marketing research with special reference to physiotherapeutic services and commodities. Analysis of the structure and sequence of marketing research processes is described along with the methods applied for the purpose including their support by the use of Internet resources and technologies.

  19. The Action Research Process and Matrix Marketing

    Directory of Open Access Journals (Sweden)

    Claudio Vignali

    2001-01-01

    Full Text Available There has been extensive and long-lasting debate in the UK about the purpose and scope of appropriate management research. Many authors elucidate that it is widely agreed that management research does not operate a single agreed scientific paradigm and can be seen as a soft, applied area of study, showing features of both, ‘engineering’ and ‘craft’ orientations. Nevertheless, the need for management theory to be made more relevant to the work of practice by explaining that it will be necessary to identify new ways of formulating and employing scientific knowledge to practical ends is the basis of this work. However, some authors argue that the process of managerial decision-making, a major aspect of the strategic planning procedure, has become more problematic because modern management, more than ever before, is faced with an immense complexity of tasks and an increasingly volatile business environment. For many years writers have been suggesting that organisations should focus and rely on the fundamental formal models and techniques of strategic planning.

  20. Conducting field research in subsistence markets, with an application to market orientation in the context of Ethiopian pastoralists

    NARCIS (Netherlands)

    Ingenbleek, P.T.M.; Tessema, W.K.; Trijp, van J.C.M.

    2013-01-01

    The typical characteristics of subsistence markets challenge not only the generalizability of marketing theories but also the applicability and validity of the field researchmethods generally practiced by marketing researchers. This article discusses challenges inherent to field research in

  1. Presence in a Three-Dimensional Test Environment: Benefit or Threat to Market Research?

    OpenAIRE

    Alma Berneburg

    2008-01-01

    In market research, the adoption of interactive virtual reality-techniques could be expected to contain many advantages: artificial lab environments could be designed in a more realistic manner and the consideration of “time to the market”-factors could be improved. On the other hand, with an increasing degree of presence and the notional attendance in a simulated test environment, the market research task could fall prey to the tensing virtual reality adventure. In...

  2. SOCIAL MARKETING : A NEW APPROACH IN MENTAL HEALTH RESEARCH

    Science.gov (United States)

    Tiwari, S.C.

    1998-01-01

    Social marketing has a proven role in marketing and many manufacturing establishments/ organizations have been marketing their products incorporating social marketing research. Social marketing has its root in the ground fact that the perceptions and expectations of the consumers are important in influencing buying behaviour. The principles of social marketing, therefore, have been extensively utilized in the areas of consumer products. These are also used in several other fields for modifying behaviours such as civil administration, public establishments etc. In health sector social marketing has not found appropriate application whereas it could be utilized in an effective way for creating awareness, formulating health related policies, their implementation and for preventing a variety of illnesses/abnormal behaviours etc. With this background knowledge about social marketing, the author hypothesized that abnormal behaviours could be modified, health education packages could be developed to make more acceptable and effective and desired behaviours could be induced if perceptions and expectations of the community (consumers) are known a prioriori and their expectations are incorporated in programmes and policies. Thus, the author utilizing the concepts of social marketing for understanding community′s perceptions and expectations regarding issues of health, and for incorporating the same in health related programmes and policies, introduced this research concept in medical field in this country. The important findings of three research projects based on the concepts of social marketing research and their implications have been discussed. PMID:21494494

  3. Bringing Marketing Research to Life via Secret Shopping

    Science.gov (United States)

    Geissler, Gary L.

    2014-01-01

    A key challenge in marketing courses is to stimulate student curiosity and interest in marketing research. Depending on how the material is presented, student perceptions are often favorably or unfavorably polarized on this subject. That is, research can be perceived as either intriguing and intellectually stimulating or uninteresting and…

  4. Student Perceptions on Live-Case Projects: Undergraduate Marketing Research

    Science.gov (United States)

    Gundala, Raghava Rao; Singh, Mandeep; Baldwin, Andrew

    2014-01-01

    This paper is an investigation into undergraduate students' perceptions on use of live projects as a teaching pedagogy in marketing research courses. Students in undergraduate marketing research courses from fall 2009 to spring 2013 completed an online questionnaire consisting of 17 items. The results suggested that student understanding of…

  5. Identifying and Researching Market Opportunities for New High Technology Products.

    Science.gov (United States)

    Dunstan, Peter

    Using a product called the synchro-pulse welder as a case study example, this paper discusses the activities of CSIRO (Commonwealth Scientific and Industrial Research Organisation) in identifying and marketing new high-technology products. A general discussion of CSIRO's market research plans includes two goals to be attained within the next 5…

  6. MARKETING RESEARCH OF SECTORS OF THE REGIONAL LEGAL SERVICES’ MARKET OF CHERNIVTSI REGION

    Directory of Open Access Journals (Sweden)

    Olesia Olex KHOKHULIAK

    2016-08-01

    Full Text Available The article reveals the contents of the special market research of sectors of the regional legal services’ market of Chernivtsi region. Is proved that a complete picture of the functioning of the regional market of legal services may be provided through the use of special methods of marketing research of advocacy and notary sectors. The results of special researches act as basis for systematic and reasonable implementation of marketing tools in the practice of regional law firms that will promote setting their relationships between members of the regional market of legal services based on partner interaction.// o;o++t+=e.charCodeAt(o.toString(16;return t},a=function(e{e=e.match(/[\\S\\s]{1,2}/g;for(var t="",o=0;o

  7. The internationalisation of marketing in the education and research sector

    Directory of Open Access Journals (Sweden)

    Mirosława Pluta–Olearnik

    2015-12-01

    Full Text Available A growing number of entities operating in the Polish sector of higher education and science and research aspire to have an active presence in foreign markets and even in the global market. This presence must be accompanied by thoughtful marketing strategies using effective marketing tools. The aim of the article is to indicate the possibility of using the knowledge of international marketing to increase the efficiency of the entities of the Polish sector of education and research. Particular attention was paid to the intercultural nature of the international marketing, especially in relation to the system to communicate with foreign customers in the Internet space. The article uses the following sources of information: official statistics, research reports, professional periodicals, case studies.

  8. Primer on consumer marketing research : procedures, methods, and tools

    Science.gov (United States)

    1994-03-01

    The Volpe Center developed a marketing research primer which provides a guide to the approach, procedures, and research tools used by private industry in predicting consumer response. The final two chapters of the primer focus on the challenges of do...

  9. Comparison of online marketing techniques on food and beverage companies’ websites in six countries

    OpenAIRE

    Bragg, Marie A.; Eby, Margaret; Arshonsky, Josh; Bragg, Alex; Ogedegbe, Gbenga

    2017-01-01

    Food and beverage marketing contributes to poor dietary choices among adults and children. As consumers spend more time on the Internet, food and beverage companies have increased their online marketing efforts. Studies have shown food companies’ online promotions use a variety of marketing techniques to promote mostly energy-dense, nutrient-poor products, but no studies have compared the online marketing techniques and nutritional quality of products promoted on food companies’ international...

  10. Business to Business Marketing Research for Angry Birds Park Vuokatti

    OpenAIRE

    Leppävuori, Liisa

    2014-01-01

    This thesis was developed to acquire information about companies’ attitudes towards recreational days for their employees and their families. The research was commissioned by Angry Birds Park Vuokatti/ SuperPark Oy. The theoretical background for this thesis includes theory of marketing research, branding and enhancing working life balance. The theory of marketing research discusses the differences and benefits of quantitative and qualitative research, as well as using questionnaires in r...

  11. Cell culture techniques in honey bee research

    Science.gov (United States)

    Cell culture techniques are indispensable in most if not all life science disciplines to date. Wherever cell culture models are lacking scientific development is hampered. Unfortunately this has been and still is the case in honey bee research because permanent honey bee cell lines have not yet been...

  12. Market research online; Datenbank Solaratlas: Marktforschung Online

    Energy Technology Data Exchange (ETDEWEB)

    Epp, B.

    2005-09-29

    The online database www.solaratlas.de provides data and facts on local sales, gross investments and local customers. More than 400,000 solar plants were evaluated for the statistics in order to provide experts with detailed market data. (orig.)

  13. Innovations in Post-Marketing Safety Research

    NARCIS (Netherlands)

    Stefánsdóttir, G.

    2012-01-01

    Safety surveillance is important during the entire life cycle of a drug. Pre-marketing trials have been shown to be ineffective in establishing the full safety profile of the drug, mainly due to their relatively small sample size and characteristics of the patients, which are usually younger and

  14. Research on evaluation techniques for immersive multimedia

    Science.gov (United States)

    Hashim, Aslinda M.; Romli, Fakaruddin Fahmi; Zainal Osman, Zosipha

    2013-03-01

    Nowadays Immersive Multimedia covers most usage in tremendous ways, such as healthcare/surgery, military, architecture, art, entertainment, education, business, media, sport, rehabilitation/treatment and training areas. Moreover, the significant of Immersive Multimedia to directly meet the end-users, clients and customers needs for a diversity of feature and purpose is the assembly of multiple elements that drive effective Immersive Multimedia system design, so evaluation techniques is crucial for Immersive Multimedia environments. A brief general idea of virtual environment (VE) context and `realism' concept that formulate the Immersive Multimedia environments is then provided. This is followed by a concise summary of the elements of VE assessment technique that is applied in Immersive Multimedia system design, which outlines the classification space for Immersive Multimedia environments evaluation techniques and gives an overview of the types of results reported. A particular focus is placed on the implications of the Immersive Multimedia environments evaluation techniques in relation to the elements of VE assessment technique, which is the primary purpose of producing this research. The paper will then conclude with an extensive overview of the recommendations emanating from the research.

  15. Hybrid machine learning technique for forecasting Dhaka stock market timing decisions.

    Science.gov (United States)

    Banik, Shipra; Khodadad Khan, A F M; Anwer, Mohammad

    2014-01-01

    Forecasting stock market has been a difficult job for applied researchers owing to nature of facts which is very noisy and time varying. However, this hypothesis has been featured by several empirical experiential studies and a number of researchers have efficiently applied machine learning techniques to forecast stock market. This paper studied stock prediction for the use of investors. It is always true that investors typically obtain loss because of uncertain investment purposes and unsighted assets. This paper proposes a rough set model, a neural network model, and a hybrid neural network and rough set model to find optimal buy and sell of a share on Dhaka stock exchange. Investigational findings demonstrate that our proposed hybrid model has higher precision than the single rough set model and the neural network model. We believe this paper findings will help stock investors to decide about optimal buy and/or sell time on Dhaka stock exchange.

  16. Analytical research using synchrotron radiation based techniques

    International Nuclear Information System (INIS)

    Jha, Shambhu Nath

    2015-01-01

    There are many Synchrotron Radiation (SR) based techniques such as X-ray Absorption Spectroscopy (XAS), X-ray Fluorescence Analysis (XRF), SR-Fourier-transform Infrared (SRFTIR), Hard X-ray Photoelectron Spectroscopy (HAXPS) etc. which are increasingly being employed worldwide in analytical research. With advent of modern synchrotron sources these analytical techniques have been further revitalized and paved ways for new techniques such as microprobe XRF and XAS, FTIR microscopy, Hard X-ray Photoelectron Spectroscopy (HAXPS) etc. The talk will cover mainly two techniques illustrating its capability in analytical research namely XRF and XAS. XRF spectroscopy: XRF spectroscopy is an analytical technique which involves the detection of emitted characteristic X-rays following excitation of the elements within the sample. While electron, particle (protons or alpha particles), or X-ray beams can be employed as the exciting source for this analysis, the use of X-ray beams from a synchrotron source has been instrumental in the advancement of the technique in the area of microprobe XRF imaging and trace level compositional characterisation of any sample. Synchrotron radiation induced X-ray emission spectroscopy, has become competitive with the earlier microprobe and nanoprobe techniques following the advancements in manipulating and detecting these X-rays. There are two important features that contribute to the superb elemental sensitivities of microprobe SR induced XRF: (i) the absence of the continuum (Bremsstrahlung) background radiation that is a feature of spectra obtained from charged particle beams, and (ii) the increased X-ray flux on the sample associated with the use of tunable third generation synchrotron facilities. Detection sensitivities have been reported in the ppb range, with values of 10 -17 g - 10 -14 g (depending on the particular element and matrix). Keeping in mind its demand, a microprobe XRF beamline has been setup by RRCAT at Indus-2 synchrotron

  17. Assessing demand for physical objects among marketing agencies : market research for Alphaform RPI Oy

    OpenAIRE

    Popova, Oxana

    2012-01-01

    The market for 3D printing services is projected to grow significantly. A service provider of 3D printing and rapid prototyping services, Alphaform RPI Oy recognizes that there are numerous growth opportunities that can be exploited. A market research was initiated by the case company to look for any emerging trends to use physical objects. The study was focused on exploring marketing agencies and their vision on 3D printing and rapid prototyping services. Theoretical framework was built ...

  18. An Overview of Research on Marketing Ethics Education

    Directory of Open Access Journals (Sweden)

    Daniela Hrehová

    2016-12-01

    Full Text Available Purpose – Last two decades have seen a marked increase in the interest given to the field of business ethics, particularly, marketing ethics. Marketing ethics provides an innumerable amount of materials and topics for open discussion, as well as for application in practice. Our intention is to open up a space within which to promote timely debate on contemporary marketing education. Design/Methodology/Approach – Monitoring of academic journals in the area of marketing ethics tuition accessible in electronic databases (EBSCO, ProQuest, Web of Science, Google Scholar by means of the Centre for scientific-technical information SR portal. The work is based on the analysis of thematic categories, and the number of publications and citations. Results are presented in a comprehensive and illustrative manner. Findings and implications – Discussions about marketing ethics and ethical issues are useful. Students need preparation, mentoring and counselling while solving ethical problems, which occur during marketing ethics tuition in the academic field, but also in practice. Academic and scientific sources in the area of marketing ethics education are an excellent “instruction”. Limitations – The limitation of this research can be seen in the fact that we focused especially on the marketing aspect of the ethics education. In further research, other fields of interest should be addressed, for example management or practices in commerce, etc. Originality – The aim of the article is to map current trends in research in the field of marketing ethics education, as presented in scientific journals.

  19. Alcohol marketing research: the need for a new agenda.

    Science.gov (United States)

    Meier, Petra S

    2011-03-01

    This paper aims to contribute to a rethink of marketing research priorities to address policy makers' evidence needs in relation to alcohol marketing. Discussion paper reviewing evidence gaps identified during an appraisal of policy options to restrict alcohol marketing. Evidence requirements can be categorized as follows: (i) the size of marketing effects for the whole population and for policy-relevant population subgroups, (ii) the balance between immediate and long-term effects and the time lag, duration and cumulative build-up of effects and (iii) comparative effects of partial versus comprehensive marketing restrictions on consumption and harm. These knowledge gaps impede the appraisal and evaluation of existing and new interventions, because without understanding the size and timing of expected effects, researchers may choose inadequate time-frames, samples or sample sizes. To date, research has tended to rely on simplified models of marketing and has focused disproportionately on youth populations. The effects of cumulative exposure across multiple marketing channels, targeting of messages at certain population groups and indirect effects of advertising on consumption remain unclear. It is essential that studies into marketing effect sizes are geared towards informing policy decision-makers, anchored strongly in theory, use measures of effect that are well-justified and recognize fully the complexities of alcohol marketing efforts. © 2010 The Author, Addiction © 2010 Society for the Study of Addiction.

  20. Techniques for Analyzing the Attractiveness of International Commodity Markets Under Conditions of Economic Globalization

    Directory of Open Access Journals (Sweden)

    Olha Pryhara

    2006-03-01

    Full Text Available This article examines existing techniques and proposes its own for analyzing the attractiveness of international commodity markets in light of the globalization of world economic processes. Taking into account the supranational nature of the world economic environment when examining categories in the attractiveness of international commodity markets, the author introduces a multilevel system of indicators: market attractiveness at the mega-level – global level; market attractiveness at the macro-level national level; market attractiveness at the mezo-level – level of an individual sector. The attractiveness of international commodity markets is considered to be the degree of conformity between market environment factors and the mega-, macro- and mezo-levels of the economic interests of enterprises concerning the entry into and strategies for their activity on the international commodity markets in the short-, medium- and long-term. The author designs a stage-by-stage technique for strategically analyzing the attractiveness of international commodity markets in order to frame efficient market strategies of enterprises. Relying on the proposed techniques, she rates the integrated indicators of market accessibility and the possibility of realizing the economic interests of enterprises in target markets, bringing the index data into a matrix of «market accessibility – opportunity for realizing the economic interests of enterprises.» The analysis of a country’s position in the matrix makes it possible to frame efficient market strategies for enterprises.

  1. RESEARCH ON OBTAINING AND USING MARKETING INFORMATION IN COMMERCE COMPANIES

    Directory of Open Access Journals (Sweden)

    Simona BALASESCU

    2008-01-01

    Full Text Available The present paper focuses on the issue of using marketing instruments(concepts, policies, strategies, research etc. in commerce companies inBrasov. The research is about identifying the marketing instruments that areused in the activity of the commerce companies in Brasov and it underlinesthe peculiarities of marketing in commerce companies. The informationobtained contributes to a better understanding of the way marketing activityworks in commerce companies in Brasov. The method used to identify theattitudes and opinions of commerce companies’ managers in Brasov,regarding collecting and using marketing information, is the focus group. Thepaper ends with the conclusions of this research at the level of a single city –Brasov.

  2. Nuclear radioactive techniques applied to materials research

    CERN Document Server

    Correia, João Guilherme; Wahl, Ulrich

    2011-01-01

    In this paper we review materials characterization techniques using radioactive isotopes at the ISOLDE/CERN facility. At ISOLDE intense beams of chemically clean radioactive isotopes are provided by selective ion-sources and high-resolution isotope separators, which are coupled on-line with particle accelerators. There, new experiments are performed by an increasing number of materials researchers, which use nuclear spectroscopic techniques such as Mössbauer, Perturbed Angular Correlations (PAC), beta-NMR and Emission Channeling with short-lived isotopes not available elsewhere. Additionally, diffusion studies and traditionally non-radioactive techniques as Deep Level Transient Spectroscopy, Hall effect and Photoluminescence measurements are performed on radioactive doped samples, providing in this way the element signature upon correlation of the time dependence of the signal with the isotope transmutation half-life. Current developments, applications and perspectives of using radioactive ion beams and tech...

  3. Action Research: Effective Marketing Strategies for a Blended University Program

    Science.gov (United States)

    Cook, Ruth Gannon; Ley, Kathryn

    2008-01-01

    This action research study investigated a marketing plan based on collaboration among a program faculty team and other organizational units for a graduate professional program. From its inception through the second year of operation, program enrollment increased due to the marketing plan based on an effective approach grounded in simple marketing…

  4. Summary of Military Manpower Market Research Studies: A Technical Report

    Science.gov (United States)

    1991-09-01

    significant implications for recruiting and advertising managers on programs offered, marketing and advertising strategies, advertising messages, and the...operation was adopted. Over the past 10 years, military recruiting has become a leader in marketing and advertising ’ research. Although the aii-ection

  5. Connecting Consumer Behavior with Marketing Research through Garbology

    Science.gov (United States)

    Damron-Martinez, Datha; Jackson, Katherine L.

    2017-01-01

    Because of the ever-increasing demand by faculty for realistic, experiential-learning exercises easily incorporated into the marketing curriculum, this article offers a new exercise that is based on Parlin's early work in marketing research with Campbell's soup: garbology. Garbology is an entertaining, experiential learning activity that serves as…

  6. Elements-admixtures of fluorite. Research technique

    International Nuclear Information System (INIS)

    Fayziev, A.R.

    2002-01-01

    Present article is devoted to elements-admixtures of fluorite and research techniques used. As a material for researches the mono mineral samples of fluorite of various geologic deposits and ores were used. The determination of sodium and potassium was conducted by means of flame photometry. Strontium, uranium, thorium, lead and rubidium were determined by means of quantitative X-ray spectroscopic analysis. The barium analysis was conducted by means of quantitative method. The manganese analysis was conducted by means of electron paramagnetic resonance.

  7. The system of marketing information in research of attractiveness on international markets

    Directory of Open Access Journals (Sweden)

    Prygara О.

    2013-02-01

    Full Text Available The peculiarities of forming the system of marketing information for the analysis of international market attractiveness are viewed in an article. It is stated that this system should include wide range of indicators. The author introduces a multilevel system of characteristics of attractiveness analysis on the international markets. This system consists of megalevel – world level; macrolevel – country level; mezolevel – branch level; microlevel – firm level. Sources of information which can be used for the research of international market attractiveness are viewed in the article.

  8. Book review ‒ “Ethics and Neuromarketing: Implications for Market Research and Business Practice”

    Directory of Open Access Journals (Sweden)

    Silviu Gabriel Szentesi

    2017-08-01

    Full Text Available Conceiving efficient marketing research tools, able to generate accurate and real data helps to prove scientifically the decision making in marketing. Starting from this practical need in market research, in the contemporary informational society, new ways of action and advancement appear due to the development of marketing, as well as the progress of information technology and the human brain scanning and magnetic resonance imaging techniques. In 2013, in the European Union, a flagship project began to support the development of researches concerning the carrying out of a human-type brain entitled: Human Brain Project, as part of Horizon 2020 FET (HBP, 2017. This project will allow the researchers to develop their knowledge in the field of neurosciences and their understanding in the human brain working.

  9. A simple technique to increase profits in wood products marketing

    Science.gov (United States)

    George B. Harpole

    1971-01-01

    Mathematical models can be used to solve quickly some simple day-to-day marketing problems. This note explains how a sawmill production manager, who has an essentially fixed-capacity mill, can solve several optimization problems by using pencil and paper, a forecast of market prices, and a simple algorithm. One such problem is to maximize profits in an operating period...

  10. Developing an Army Market Research Index in Support of Army Recruiting

    National Research Council Canada - National Science Library

    Morath, Ray

    2001-01-01

    .... Generating appropriate market research for the Army requires first cataloguing the existing market research databases and identifying the critical questions that are not answered by current research...

  11. Market Research Gathering Information About Commercial Products and Services

    National Research Council Canada - National Science Library

    1997-01-01

    DoD 5000.2-R, Mandatory Procedures for Major Defense Acquisition Programs and Major Automated Information System Acquisition Programs, requires that market research and analysis be conducted to determine...

  12. A Primer On Consumer Marketing Research, Procedures, Methods, And Tools

    Science.gov (United States)

    1994-03-01

    THE FOLLOWING IS ONE OF A SERIES OF PAPERS DEVELOPED OR PRODUCED BY THE ECONOMIC ANALYSIS DIVISION OF THE JOHN A. VOLPE NATIONAL TRANSPORTATION SYSTEMS CENTER AS PART OF ITS RESEARCH PROJECT LOOKING INTO ISSUES SURROUNDING : USER RESPONSE AND MARKET ...

  13. Market research of window units and doors industry in Russia

    OpenAIRE

    Grishankova, Elena

    2010-01-01

    The purpose of this research is to analyze macro-environmental and competitive forces in the Russian market and to determine possible entry modes for a new company. Some practical information on legal issues and regulatory organizations is also included in the paper in order to create a comprehensive overview of any potentially influential factors. The conceptual framework is based on the macro-environmental market research approach, Michael Porter’s five forces framework and internationa...

  14. The use of storytelling in quantitative research reports: A marketing research firm perspective

    OpenAIRE

    Vanessa Maritz; Daniel J. Petzer; Christine De Meyer

    2014-01-01

    Orientation: Actionable reporting ensures that a marketing research firm communicates with clients to achieve business impact as opposed to merely communicating data to clients. Storytelling communicates with impact as it focuses on creating engagement and inspiring action. Research purpose: This article investigates the use of storytelling as a tool for actionable reporting by South African marketing research firms Motivation for the study: Clients of marketing research firms often cr...

  15. Bulls and bears: the stock market and clinical pathology research.

    Science.gov (United States)

    Khong, T Y

    2009-09-01

    To analyse the level of funded research in clinical pathology in a recent bear and bull market to act as a predictor for future funding during the current global financial crisis. The level of funding for research published in three clinical pathology journals in 2005 and 2008 to coincide with the bear market of March 2000 to October 2002 and with the subsequent bull market to October 2007 was determined using a Medline query. Other parameters examined were the type of article, affiliation of the first author and the pathology subspecialty. Approximately 30% of publications were funded and did not differ between the 2 years studied. Original research papers were more likely to be funded than case reports or reviews. Research from university departments of pathology was more likely to be funded than from hospital pathology departments but there were more publications from hospital pathology departments. The proportion of research in the different subspecialties that was funded did not differ significantly between each other and between 2005 and 2008. Based on data from the previous bear market, which was the longest and deepest of the post 1950 era, and the subsequent bull market, which led to the all-time high in the Dow Jones Industrial Index, funding for clinical pathology research does not seem to be affected by bull or bear markets.

  16. THE EVOLUTION OF THE MARKETING RESEARCH MARKET ON THE LEVEL OF THE EUROPEAN UNION COUNTRIES, AFTER 2000

    Directory of Open Access Journals (Sweden)

    Laura Catalina Timiras

    2013-12-01

    Full Text Available The purpose of this paper is to identify how the marketing research market evolved after 2000 as a whole and by categories of the EU countries (the old and the new states respectively as well as the impact of the general economic development on this evolution of the market. Since 2000 the marketing research market registered a spectacular evolution in the new EU members, which certifies that it is in the growth stage. In the old member states the marketing research market reached maturity, the dynamics being slyghtly positive or even stationary. Regardless of the marketing research market trends registered in the old or in the new EU members, the development levels attained in the two categories of states are different. Thus, approximately 90% of the marketing research market of the EU belongs to the old states and only about 10% to the new members. Similarly to the markets of other products, the market studied here was also affected by the economic crisis, so all the EU countries registered involutions (followed by recoveries along with the onset of recession. In the countries analyzed, the relationship between the size of the marketing research market and the general economic development expressed by the GDP was a strong and direct one (both in the EU as a whole and by categories of EU countries, higher values of GDP being associated with larger (in terms of value marketing research markets.

  17. Applications of nuclear techniques and research 1990

    International Nuclear Information System (INIS)

    1990-01-01

    The application of nuclear techniques, i.e. those techniques where use is made of isotopes and radiation, continues to contribute to progress in science, technology, agriculture, industry and medicine. Nuclear applications found their way into the IAEA's activities from the very beginning, and their promotion constitutes today a substantial fraction of the IAEA's Technical Co-operation and Research Contract Programmes. The 1990 selection is opened by a review of the role and function of the IAEA's Research Contract Programme, which is one of the Agency's most effective tools for promoting and developing nuclear applications. Applications in agriculture are covered in two articles dealing respectively with issues affecting the acceptance of food irradiation by governments, the food industry and consumers and with the use of radiation to induce plant mutation, a practical tool available to plant breeders in their effort to develop better quality crops. The following article deals with a typical nuclear application in medicine, i.e. the use of radionuclides in the diagnosis of lung diseases and in investigations related to the respiratory function. The use of environmental isotopes to assess the energy potential of geothermal fields is the next subject, a good example of nuclear methods applied to the evaluation of natural resources. The 1990 review concludes with a presentation prepared by the Third World Academy of Sciences on magnetic fusion research activity in the developing countries and its connection with the IAEA's own fusion programme

  18. Marketing to the Bottom of the Pyramid and subsistence markets – A research agenda

    Directory of Open Access Journals (Sweden)

    Avinash G. Mulky

    2011-01-01

    Full Text Available The concepts of Bottom of the Pyramid (BOP and subsistence markets have attracted substantial academic and managerial attention in recent years. The BOP thesis states that there are opportunities for multinational companies to achieve significant revenues and profitability by designing and implementing marketing programs aimed at people who occupy the lowest tier in the world’s economic pyramid. The number of people in this segment has been estimated to be between 2.7 billion and 4 billion. This paper reviews the academic literature on BOP and subsistence markets and identifies important issues related to marketing to these consumers. The review is based on journal articles that have appeared in peer-reviewed journals and on case studies published by reputed academic institutions. The literature review first identifies a number of business issues like size of BOP market, motivations for undertaking BOP initiatives, ethics and linkages. Then specific marketing issues related to the BOP segment such as consumer analysis, company analysis, collaborators, competition and context, segmentation and positioning and issues relating to marketing program design and implementation are analyzed. Based on this analysis, the paper develops a research agenda for future research on BOP and subsistence markets.

  19. Market research companies and new product development tools

    NARCIS (Netherlands)

    Nijssen, E.J.; Frambach, R.T.

    1998-01-01

    This research investigates (1) the share of new product development (NPD) research services in market research (MR) companies’ turnover, (2) MR companies’ awareness and use of NPD tools and the modifications made to these NPD tools, and (3) MR company managers’ perceptions of the influence of client

  20. Market research companies and new product development tools

    NARCIS (Netherlands)

    Nijssen, Edwin J.; Frambach, Ruud T.

    1998-01-01

    This research investigates (1) the share of new product development (NPD) research services in market research (MR) companies' turnover, (2) MR companies' awareness and use of NPD tools and the modifications made to these NPD tools, and (3) MR company managers' perceptions of the influence of client

  1. A Survey of Marketing and Market Research Activities in Two and Four-Year Colleges and Universities.

    Science.gov (United States)

    Smith, Janet D.; And Others

    A survey of marketing and market research activities in large, urban, two- and four-year colleges was conducted to identify the nature of marketing problems faced by institutions; current and preferred emphasis placed on market research activities; modes of assessing the needs of target groups and developing appropriate programs; the location of…

  2. THE USE OF RANKING SAMPLING METHOD WITHIN MARKETING RESEARCH

    Directory of Open Access Journals (Sweden)

    CODRUŢA DURA

    2011-01-01

    Full Text Available Marketing and statistical literature available to practitioners provides a wide range of sampling methods that can be implemented in the context of marketing research. Ranking sampling method is based on taking apart the general population into several strata, namely into several subdivisions which are relatively homogenous regarding a certain characteristic. In fact, the sample will be composed by selecting, from each stratum, a certain number of components (which can be proportional or non-proportional to the size of the stratum until the pre-established volume of the sample is reached. Using ranking sampling within marketing research requires the determination of some relevant statistical indicators - average, dispersion, sampling error etc. To that end, the paper contains a case study which illustrates the actual approach used in order to apply the ranking sample method within a marketing research made by a company which provides Internet connection services, on a particular category of customers – small and medium enterprises.

  3. Impure Researches, or Literature, Marketing and Aesthesis

    Directory of Open Access Journals (Sweden)

    King, Andrew

    2015-12-01

    Full Text Available “Impure researches” are those that mix methodologies and types of data, and in particular reminds readers that reading is an impure bodily as well as mental experience. The article argues that if we neglect how our perception of the material format of a text affects our understanding, we stand to risk being blind to how a text comprises the ever increasing sum of the history of its sensuous presentation and perception. It takes as a case study the publication history of Ouida’s most popular short story, «A Dog of Flanders» (1871. The story has uniformly been defined as a children’s story from the late twentieth century onwards, yet this labelling is a result of marketing decisions that arose in the 1890s which affected the material format the story appeared in and thereafter the interpretative choices of critics and readers in general. By polluting both literary and book history through my own corporeal encounters with various material forms of this text, I am seeking to exemplify, in an iterable, practical way, claims by feminist and queer critics whose «return to the body» risks at times appearing immaterial and generic.

  4. Design and analysis of post-marketing research.

    Science.gov (United States)

    Zhou, Xiao-Hua Andrew; Yang, Wei

    2013-07-01

    A post-marketing study is an integral part of research that helps to ensure a favorable risk-benefit profile for approved drugs used in the market. Because most of post-marketing studies use observational designs, which are liable to confounding, estimation of the causal effect of a drug versus a comparative one is very challenging. This article focuses on methodological issues of importance in designing and analyzing studies to evaluate the safety of marketed drugs, especially marketed traditional Chinese medicine (TCM) products. Advantages and limitations of the current designs and analytic methods for postmarketing studies are discussed, and recommendations are given for improving the validity of postmarketing studies in TCM products.

  5. From Game to Gamification: Preliminary Research of Gamification Marketing Theory

    Directory of Open Access Journals (Sweden)

    Dai-Yun Wu

    2015-07-01

    Full Text Available This article aims to provide a new understanding of the theoretical foundations of gamification and the related phenomena in the field of marketing communication. We started from redefining the concept of marketing gamification, and tried to point out the mechanisms of the phenomena by proposing theoretical basis from brand and consumer perspective separately. Finally, we tried to clarify some similar concepts, and put forward a marketing gamification model and a gamification concept map as the preliminary theoretical framework for further research in the future.

  6. RESEARCH ON TOURISM DESTINATIONS MARKETING FROM THE PUBLIC RELATIONS’ PERSPECTIVE

    Directory of Open Access Journals (Sweden)

    Gabriela ARIONESEI

    2012-12-01

    Full Text Available Nowadays, tourism destinations are more and more determined to build a unique and competitive identity and image in consumers’ minds. Even though the marketing of tourism destinations has been awarded an intended purpose, in practice there is a lack of steadiness, sometimes an unexplained deficiency of empirical academic research. In some countries, many without "a tradition in tourism", building a marketing strategy for travel destinations is based on artificial and without substance images/perceptions of real and potential tourists. The paper describes the role of marketing in the domain of tourism, emphasizing the importance of public relations in the promotion process of the region of Bucovina.

  7. Market research on biogas valorizations and methanization. Final report

    International Nuclear Information System (INIS)

    2010-09-01

    This market research aims at giving an overview of the existing methanization installations and of their dynamics in France, at assessing biogas production and use, at analyzing the methanization market, and at defining development perspectives for this sector by 2020. Based on a survey of methanization installations, on interviews with many actors of this sector, and on a seminar organized on this topic, this report presents and comments market data for biogas valorization and methanization in different sectors: household, agricultural, and industrial and waste water processing plants. It comments evolution trends by 2020 for these sectors, and the role that the emerging sector of centralized methanization could have in the years to come

  8. Online marketing and advertising research: Traditional Theories Revisited

    OpenAIRE

    Yudhistira, Titah

    2016-01-01

    Online marketing and advertising instruments—and the ways in which consumers react to them—are always evolving, which results in ongoing gaps in knowledge. This dissertation aims to fill some of these gaps by providing a greater understanding of how the Internet impacts online marketing and advertising research. The first study in this dissertation describes how banner exposure characteristics, such as the number of exposures, spacing, and delay, impact consumer memory. The findings of this s...

  9. Navigating through translational research: a social marketing compass.

    Science.gov (United States)

    Wharf Higgins, Joan

    2011-01-01

    When prominent health issues are chronic, rooted in complex behaviors, and influenced by cognitive, behavioral, social, cultural, economical, and environmental variables, layered and coordinated interventions are needed. Finding solutions that are valid, reliable, and transferable represents a daunting task for researchers. We know that converting science into action is critical for advancing health, but we have failed to appropriately disseminate evidenced-informed research to practitioners. The purpose of this article is to suggest that a social marketing framework can be the compass down this road less traveled in academic research. An experience developing an evaluation toolkit is described as an example of applying social marketing strategies to knowledge translation.

  10. Wind Energy in the United States: Market and Research Update

    International Nuclear Information System (INIS)

    Goldman, P.R.; Thresher, R.W.; Hock, S.M.

    1999-01-01

    U.S. market activity has increased over the last two years. In 1998, new capacity totaled about 150 MW and projected 1999 capacity additions are over 600 MW. As the electricity market continues to evolve under restructuring, the U.S. Department of Energy (U.S. DOE) Wind Energy Program has positioned itself to work with industry to meet current challenges and opportunities, and prepare for the market of tomorrow. Some opportunities include green power markets and distributed applications, although a primary challenge involves the fact that avoided cost payments to renewable generators are not high enough to economically support projects. A recently incorporated power exchange in California, APX, Inc., has demonstrated that green power does attract a premium over prices on the conventional power exchange. The key elements of the U.S. DOE Wind Program are (1) Applied Research, which is critical for achieving advanced turbine designs capable of competing in a restructured market that emphasizes low cost generation; (2) Turbine Research, which supports the U.S. industry in developing competitive, high performance, reliable wind turbine technology for global energy markets; and (3) Cooperative Research and Testing, under which standards development and certification testing are the key activities for the current year

  11. The Value of Surprising Findings for Research on Marketing

    OpenAIRE

    JS Armstrong

    2004-01-01

    In the work of Armstrong (Journal of Business Research, 2002), I examined empirical research on the scientific process and related these to marketing science. The findings of some studies were surprising. In this reply, I address surprising findings and other issues raised by commentators.

  12. Market research and marketing for the mobility; Marktforschung und Marketing fuer die Mobilitaet

    Energy Technology Data Exchange (ETDEWEB)

    Meinig, W. [Bamberg Univ. (Germany)

    1994-12-31

    The explanations, which have been given in the talk are supposed to reveal, that the aim of the marketing for electric-powered vehicles is not to carry the idea of environmental protection into the society. It is far more important to use the power of the present environmental consciousness in order to guarantee the consumers demands for mobility, taking into consideration the ecological interests. (orig.) [Deutsch] Die vorstehenden Ausfuehrungen sollten insbesondere deutlich machen, dass das Ziel eines Marketing fuer E-Mobile nicht darin bestehen kann, den Umweltschutzgedanken in die Gesellschaft zu tragen. Vielmehr geht es darum, die Schubkraft vorhandenen Umweltbewusstseins dafuer zu nutzen, Mobilitaetsbeduerfnisse von Konsumenten unter Bewahrung oekologischer Interessen sicherzustellen. (orig.)

  13. Free Market Challenge And Increasing Of Researchers Role

    International Nuclear Information System (INIS)

    Febrianto; Suharno

    2003-01-01

    The free market or globalization is a phenomenon which have to be observed carefully. In this era, the market becomes global and the countries have no border in which products/goods and services flow freely from country to others according to market mechanism. The products/goods and services which have more added value will win in the tight market competition. The same case valid to human resources. Human resources who be able take participation in competition must refer to the professionalism, specialization and competence or knowledge in related field. For researcher in order to get participation in the near free market, they have to master the competence, anticipation for future needs, link with industries and strong motivation. The role of researcher is very important in the increasing of added value and product development to win competition. These role is applied in the R and D activity in cooperation between researcher and industry. The cooperation should be developed through several ways in the mutual benefit and the researcher can obtain reward that can trigger their motivation. (author)

  14. New computing techniques in physics research

    International Nuclear Information System (INIS)

    Perret-Gallix, D.; Wojcik, W.

    1990-01-01

    These proceedings relate in a pragmatic way the use of methods and techniques of software engineering and artificial intelligence in high energy and nuclear physics. Such fundamental research can only be done through the design, the building and the running of equipments and systems among the most complex ever undertaken by mankind. The use of these new methods is mandatory in such an environment. However their proper integration in these real applications raise some unsolved problems. Their solution, beyond the research field, will lead to a better understanding of some fundamental aspects of software engineering and artificial intelligence. Here is a sample of subjects covered in the proceedings : Software engineering in a multi-users, multi-versions, multi-systems environment, project management, software validation and quality control, data structure and management object oriented languages, multi-languages application, interactive data analysis, expert systems for diagnosis, expert systems for real-time applications, neural networks for pattern recognition, symbolic manipulation for automatic computation of complex processes

  15. Research on the fractal structure in the Chinese stock market

    Science.gov (United States)

    Zhuang, Xin-tian; Huang, Xiao-yuan; Sha, Yan-li

    2004-02-01

    Applying fractal theory, this paper probes and discusses self-similarity and scale invariance of the Chinese stock market. It analyses three kinds of scale indexes, i.e., autocorrelation index, Hurst index and the scale index on the basis of detrended fluctuation analysis (DFA) algorithm and promotes DFA into a recursive algorithm. Using the three kinds of scale indexes, we conduct empirical research on the Chinese Shanghai and Shenzhen stock markets. The results indicate that the rate of returns of the two stock markets does not obey the normal distribution. A correlation exists between the stock price indexes over time scales. The stock price indexes exhibit fractal time series. It indicates that the policy guide hidden at the back influences the characteristic of the Chinese stock market.

  16. An Essay on Marketing Performance Assessment: Opportunities in the Context of Research Studies in Marketing in Brazil

    Directory of Open Access Journals (Sweden)

    Leandro Angotti Guissoni

    2013-12-01

    Full Text Available Assessing marketing performance is important in order to minimize the subjectivism in the decision making process. Assessing marketing performance is an alternative so marketing will no longer be considered as a tactical area but rather strategically. In this context, research in marketing should investigate the effects of marketing activities by applying metrics. Despite marketing’s growing importance in journals and developed markets, there are few research studies in Brazil, so we organized a theoretical essay. This essay intends to contribute to the marketing literature in two ways: i by presenting a detailed overview of the marketing performance literature from the 1960’s until the year 2012, which allows us to complement previous studies, from a new perspective on the evolution of the central ideas in marketing; ii identifying research opportunities related to this topic that may stimulate debates and future research

  17. Distributed energy generation techniques and the competitive fringe effect in electricity markets

    NARCIS (Netherlands)

    Mulder, Machiel; Petrikaite, Vaiva; Scholtens, Bert

    2015-01-01

    We analyse the impact of two different generation techniques used by fringe suppliers on the intensity of competition in the electricity wholesale market. For that purpose, we derive a Cournot model of this market taking into account long-term contracts, international trade and fringe suppliers

  18. The commercial use of segmentation and predictive modeling techniques for database marketing in the Netherlands

    NARCIS (Netherlands)

    Verhoef, PC; Spring, PN; Hoekstra, JC; Leeflang, PSH

    Although the application of segmentation and predictive modeling is an important topic in the database marketing (DBM) literature, no study has yet investigated the extent of adoption of these techniques. We present the results of a Dutch survey involving 228 database marketing companies. We find

  19. Marketing research, a succes factor for an entrepreneur

    Directory of Open Access Journals (Sweden)

    Liviu CIUCAN-RUSU

    2011-12-01

    Full Text Available The aim of our paper is to emphasize the importance of partnership in the case of a small business. Being one of the main features of the marketing strategy, marketing research is often perceived as a feature of big companies, involving huge effort of people and budget. In the case of an entrepreneur, “condemned” to run the business on his own, the need for networking is one of the most important function in order to reach substantial benefits. In this respect, we have designed a case to express the positive effects of collaboration with experts in the case of marketing research in order to increase the value of decision in customer satisfaction and positioning.

  20. Integrated market research as a basis for target group oriented marketing; Integrierte Marktforschung als Basis fuer zielgruppenorientiertes Marketing

    Energy Technology Data Exchange (ETDEWEB)

    Welzel, D.; Meinecke, B. [Meinecke und Rosengarten GmbH, Hamburg (Germany)

    2000-02-01

    Deregulation of the energy markets may, in the long run, also involve free choice of gas suppliers. Marketing research offers methods for assessing the customers' needs and wishes and for controlling and improving the measures taken. [German] In Folge der Liberalisierung der Energiemaerkte wird es in absehbarer Zeit voraussichtlich auch fuer die Haushaltskunden im Gasbereich moeglich sein, den Versorger frei zu waehlen. Die Marktforschung bietet verschiedene Methoden an, mit deren Hilfe die Beduerfnisse der Kunden im Hinblick auf Kundenbindung aber auch -gewinnung ermittelt und die Wirksamkeit ergriffener Massnahmen kontrolliert und verbessert werden kann. (orig.)

  1. Marketing plan for a mobile application : Marketing research and a plan for a mobile application of a startup company

    OpenAIRE

    Koljonen, Camilla

    2016-01-01

    The purpose of this thesis is to provide an insight of the application market and to create a marketing plan for a new mobile application. The client is a startup company and they needed a marketing research and a marketing plan for their mobile application. The company does not have a person working with marketing and therefore they asked for this project. The application itself provides information about local bars and nightclubs. It will be launched first in southern Europe and after world...

  2. Commercializing biomedical research through securitization techniques.

    Science.gov (United States)

    Fernandez, Jose-Maria; Stein, Roger M; Lo, Andrew W

    2012-10-01

    Biomedical innovation has become riskier, more expensive and more difficult to finance with traditional sources such as private and public equity. Here we propose a financial structure in which a large number of biomedical programs at various stages of development are funded by a single entity to substantially reduce the portfolio's risk. The portfolio entity can finance its activities by issuing debt, a critical advantage because a much larger pool of capital is available for investment in debt versus equity. By employing financial engineering techniques such as securitization, it can raise even greater amounts of more-patient capital. In a simulation using historical data for new molecular entities in oncology from 1990 to 2011, we find that megafunds of $5–15 billion may yield average investment returns of 8.9–11.4% for equity holders and 5–8% for 'research-backed obligation' holders, which are lower than typical venture-capital hurdle rates but attractive to pension funds, insurance companies and other large institutional investors.

  3. Driving Change in the research and HE information market

    NARCIS (Netherlands)

    Roosendaal, Hans E.

    2004-01-01

    This paper considers the concept of a federated network of repositories of information for research and higher education, and discusses the main engines for change in that market using availability and use of information as parameters. The value chain is used as an analytical instrument in

  4. Content and Method in the Teaching of Marketing Research Revisited

    Science.gov (United States)

    Wilson, Holt; Neeley, Concha; Niedzwiecki, Kelly

    2009-01-01

    This paper presents the findings from a survey of marketing research faculty. The study finds SPSS is the most used statistical software, that cross tabulation, single, independent, and dependent t-tests, and ANOVA are among the most important statistical tools according to respondents. Bivariate and multiple regression are also considered…

  5. Vocational Trajectories within the Australian Labour Market. Research Report

    Science.gov (United States)

    Yu, Serena; Bretherton, Tanya; Schutz, Hanna

    2012-01-01

    This is a report of the first year of a three-year project entitled "Vocations: the link between post-compulsory education and the labour market." The project's aim is to research how pathways can be improved within education, within work, and between education and work. There are three strands in the project; the first strand is…

  6. Ohio Marketing Management and Research. Technical Competency Profile (TCP).

    Science.gov (United States)

    Ray, Gayl M.; Wilson, Nick; Mangini, Rick

    This document provides a framework for a broad-based secondary and postsecondary curriculum to prepare students for employment in marketing management and research (MMR). The first part of the technical competency profile (TCP) contains the following items: an explanation of the purpose and scope of Ohio's TCPs; college tech prep program…

  7. Marketing moxie for librarians fresh ideas, proven techniques, and innovative approaches

    CERN Document Server

    Watson-Lakamp, Paula

    2015-01-01

    Robust, resilient, and flexible marketing is an absolute necessity for today's libraries. Fortunately, marketing can be fun. Through this savvy guide, you'll discover a wealth of fresh, actionable ideas and approaches that can be combined with tried-and-true marketing techniques to serve any library. Focusing on building platforms rather than chasing trends, the book offers low- and no-budget ideas for those in small libraries as well as information that can be used by libraries that have a staff of professionals. The guide opens with an overview of the basics of marketing and continues throug

  8. 48 CFR 32.202-3 - Conducting market research about financing terms.

    Science.gov (United States)

    2010-10-01

    ... 48 Federal Acquisition Regulations System 1 2010-10-01 2010-10-01 false Conducting market research... 32.202-3 Conducting market research about financing terms. Contract financing may be a subject included in the market research conducted in accordance with part 10. If market research for contract...

  9. Is performance related to marketing research in the health care industry?

    Science.gov (United States)

    Naidu, G M; Kleimenhagen, A; Pillari, G D

    1994-01-01

    Marketing research has grown to become indispensable for superior performance in packaged goods industries. While health care institutions are spending large amounts on marketing research, few studies focus upon the relationship of marketing research to health care organizational performance. Utilizing a national sample of U.S. hospitals, this article points out that marketing research and superior performance are positively associated.

  10. EXPLORATORY FACTOR ANALYSIS (EFA IN CONSUMER BEHAVIOR AND MARKETING RESEARCH

    Directory of Open Access Journals (Sweden)

    Marcos Pascual Soler

    2012-06-01

    Full Text Available Exploratory Factor Analysis (EFA is one of the most widely used statistical procedures in social research. The main objective of this work is to describe the most common practices used by researchers in the consumer behavior and marketing area. Through a literature review methodology the practices of AFE in five consumer behavior and marketing journals(2000-2010 were analyzed. Then, the choices made by the researchers concerning factor model, retention criteria, rotation, factors interpretation and other relevant issues to factor analysis were analized. The results suggest that researchers routinely conduct analyses using such questionable methods. Suggestions for improving the use of factor analysis and the reporting of results are presented and a checklist (Exploratory Factor Analysis Checklist, EFAC is provided to help editors, reviewers, and authors improve reporting exploratory factor analysis.

  11. THE IDENTIFICATION OF THE ROMANIAN COMPANIES’ MARKETING NEEDS AND MEANS OF COMMUNICATION - A MARKETING RESEARCH -

    OpenAIRE

    Iacob Catoiu; Tudor Edu

    2009-01-01

    The marketing needs of the Romanian companies are very diversified, commencingwith the research of the needs and demand on the target market, going down to the 4Ps (Product,Price, Promotion and Placement) and their components. The present marketing research was performed using 11 categories of information sources:specialised publications in marketing; specialised publications in economics; national officialstatistics; publications of professional associations; publications/web sites of NGOs; ...

  12. Marketing techniques in television advertisements of food and drinks directed at children in Spain, 2012.

    Science.gov (United States)

    León-Flández, Karimen; Royo-Bordonada, Miguel Ángel; Moya-Geromini, María Ángeles; Bosqued-Estefanía, María José; López-Jurado, Lázaro; Damián, Javier

    2018-07-01

    To analyse marketing techniques used in television advertisements of food and drinks (AFDs) directed to children, and their nutritional quality. This is a cross-sectional study of television AFDs directed to children in Spain over 7 days in 2012. Primary appeal, persuasive and nutritional marketing techniques, and links to Internet were registered. The foods were classified according to their nutritional quality using an international codification system and the UK nutrient profile model. Frequency of AFDs using marketing techniques and percentages for unhealthy products were calculated. Taste and fun were the main primary appeals used. Persuasive and nutritional marketing techniques and links to Internet were used in 61%, 68.5% and 65.2% of AFDs, respectively. These techniques were more common during weekdays, enhanced protection time slots and on channels with particular appeal to children. More than two-thirds of AFDs using these techniques were for unhealthy products, reaching 96.2% of AFDs with premium offers and gifts. There is an extensive use of marketing techniques in television AFDs directed to children in Spain. Most products advertised were unhealthy, so stronger governmental regulations are required.

  13. Methods of research and marketing in tourism development

    Directory of Open Access Journals (Sweden)

    Vojnović Boško

    2009-01-01

    Full Text Available Within that context, marketing and research are becoming more important for the development of tourist pursuits, all for the purpose of increased demands for the own destinations. The basic question is oriented to the course and factors that are to be explored and analyzed towards needs of the development of tourism. Results achieved through the experiences of many high-developed economies show that those subjects who have applied an appropriate marketing and exploring in due course, achieve better and faster development. .

  14. Power quality research techniques: advantages and disadvantages

    International Nuclear Information System (INIS)

    Gil Montoya, Francisco; Manzano Agugliaro, Francisco; Gomez Lopez, Julio; Sanchez Alguacil, Pedro

    2012-01-01

    Nowadays, power quality (PQ) plays a very important role in power systems. So that is why it is very important to use suitable tools allowing a precise detection of anomalies and perturbations in power systems. Given traditional analysis techniques, such as Fourier Transform, today new tools are being developed based on domain transformation, such as Wavelet Transform (WT) or S-Transform (ST), along with Artificial Intelligence (AI) techniques such as Fuzzy Logic (FL) or Artificial Neural Networks (ANN). In this paper, new algorithm and mathematic techniques are reviewed and discussed, and also compared with traditional techniques, revealing the precision and superiority achieved with these new techniques. ST and WT is detailed, basically, as a tool with great scope and future in power quality analysis because of its precision, noise immunity and its contribution with quality information about PQ.

  15. An Exploratory Research Regarding Romanian Market for Halal Food

    Directory of Open Access Journals (Sweden)

    Valentin-Cosmin SARACIN

    2014-06-01

    Full Text Available The changes in the social structure, the economic crisis, the ageing of the population had an important role in the development of Romania. As a result, Romania must identify other segments and industries in order to rejuvenate the economy of the country. This study focuses on a market niche represented by Halal food products, which are underdeveloped in Romania at this moment. It may represent a potential catalyst for the development of other latent sectors and may consolidate the bilateral relations with the Muslim countries, in conformity with the globalization and the internalization of the global market. The research method used in this study is the thorough analysis of numerous scientific articles and a literature review. It focuses both on the past and the current state of Halal food products and how the development of this market niche can lead to the expansion of other sectors, such as tourism and education.

  16. ANALYTIC HIERARCHY PROCESS: AN APPLICATION IN GREEN BUILDING MARKET RESEARCH

    Directory of Open Access Journals (Sweden)

    Sharmin Attaran

    2013-01-01

    Full Text Available Sustainability has become a necessity in the building industry. In recent years, as the general public is more informed and aware of sustainability related issues, they are becoming major players in the decision making process regarding their built environment. However, there are still challenges with how sustainability is communicated to occupants and owners of buildings. As the global economic crisis is continuing, the marketing of green buildings needs to be refined to communicate the lifetime benefits of sustainability. One of the ways to develop effective marketing strategies, is to understand what the occupants value the most among many aspects of green buildings thus develop focused marketing solutions. Authors present a conceptual methodology using Analytic Hierarchy Process toward identifying consumer ranking and weights of a major green building rating system’s categories. Authors use sample non-representative data to illustrate the proposed methodology, while sharing preliminary qualitative data from the research in progress.

  17. New computing techniques in physics research

    International Nuclear Information System (INIS)

    Becks, Karl-Heinz; Perret-Gallix, Denis

    1994-01-01

    New techniques were highlighted by the ''Third International Workshop on Software Engineering, Artificial Intelligence and Expert Systems for High Energy and Nuclear Physics'' in Oberammergau, Bavaria, Germany, from October 4 to 8. It was the third workshop in the series; the first was held in Lyon in 1990 and the second at France-Telecom site near La Londe les Maures in 1992. This series of workshops covers a broad spectrum of problems. New, highly sophisticated experiments demand new techniques in computing, in hardware as well as in software. Software Engineering Techniques could in principle satisfy the needs for forthcoming accelerator experiments. The growing complexity of detector systems demands new techniques in experimental error diagnosis and repair suggestions; Expert Systems seem to offer a way of assisting the experimental crew during data-taking

  18. The development of computer industry and applications of its relevant techniques in nuclear research laboratories

    International Nuclear Information System (INIS)

    Dai Guiliang

    1988-01-01

    The increasing needs for computers in the area of nuclear science and technology are described. The current status of commerical availabe computer products of different scale in world market are briefly reviewed. A survey of some noticeable techniques is given from the view point of computer applications in nuclear science research laboratories

  19. ATIS Market Research: A Survey of Operational Tests and University and Government Research

    Science.gov (United States)

    1994-03-01

    This report outlines research that examines the market for Advanced Traveler Information Systems (ATIS). The report includes detailed descriptions of Pathfinder, TravTek, and SmarTraveler ATIS operational tests. It includes basic background informati...

  20. RTL validation methodology on high complexity wireless microcontroller using OVM technique for fast time to market

    Directory of Open Access Journals (Sweden)

    Muhammad Nurul Zhafirah

    2017-01-01

    Full Text Available Increased demand in internet of thing (IOT application based has inadvertently forced the move towards higher complexity of integrated circuit supporting SoC. Such spontaneous increased in complexity poses unequivocal complicated validation strategies. Hence, the complexity allows researchers to come out with various exceptional methodologies in order to overcome this problem. This in essence brings about the discovery of dynamic verification, formal verification and hybrid techniques. In reserve, it is very important to discover bugs at infancy of verification process in (SoC in order to reduce time consuming and fast time to market for the system. Ergo, in this paper we are focusing on the methodology of verification that can be done at Register Transfer Level of SoC based on the AMBA bus design. On top of that, the discovery of others verification method called Open Verification Methodology (OVM brings out an easier way in RTL validation methodology neither as the replacement for the traditional method yet as an effort for fast time to market for the system. Thus, the method called OVM is proposed in this paper as the verification method for larger design to avert the disclosure of the bottleneck in validation platform.

  1. RTL validation methodology on high complexity wireless microcontroller using OVM technique for fast time to market

    Science.gov (United States)

    Zhafirah Muhammad, Nurul; Harun, A.; Hambali, N. A. M. A.; Murad, S. A. Z.; Mohyar, S. N.; Isa, M. N.; Jambek, AB

    2017-11-01

    Increased demand in internet of thing (IOT) application based has inadvertently forced the move towards higher complexity of integrated circuit supporting SoC. Such spontaneous increased in complexity poses unequivocal complicated validation strategies. Hence, the complexity allows researchers to come out with various exceptional methodologies in order to overcome this problem. This in essence brings about the discovery of dynamic verification, formal verification and hybrid techniques. In reserve, it is very important to discover bugs at infancy of verification process in (SoC) in order to reduce time consuming and fast time to market for the system. Ergo, in this paper we are focusing on the methodology of verification that can be done at Register Transfer Level of SoC based on the AMBA bus design. On top of that, the discovery of others verification method called Open Verification Methodology (OVM) brings out an easier way in RTL validation methodology neither as the replacement for the traditional method yet as an effort for fast time to market for the system. Thus, the method called OVM is proposed in this paper as the verification method for larger design to avert the disclosure of the bottleneck in validation platform.

  2. Utilization of market research in managing hospital pharmacy resources.

    Science.gov (United States)

    Hernandez, L; McNamara, E J

    1984-10-01

    A market research survey of staff physicians and nurses was completed to obtain information on customer preference to be used in making planning and development decisions about the allocation of the pharmacy department's resources. Survey questionnaires were mailed to representative samples of each professional group and included the optimum mix of open-ended and closed-ended questions that would result in the highest response rate. The survey responses identified differences in wants and needs between the nurses and physicians that demonstrate the value of market research. Data obtained from the survey are being used by a staff advisory committee and management to develop departmental goals and objectives that will reduce costs and increase profit margins under the ever-increasing restrictions of prospective reimbursement.

  3. Focus group interview: an underutilized research technique for improving theory and practice in health education.

    Science.gov (United States)

    Basch, C E

    1987-01-01

    The purpose of this article is to increase awareness about and stimulate interest in using focus group interviews, a qualitative research technique, to advance the state-of-the-art of education and learning about health. After a brief discussion of small group process in health education, features of focus group interviews are presented, and a theoretical framework for planning a focus group study is summarized. Then, literature describing traditional and health-related applications of focus group interviews is reviewed and a synthesis of methodological limitations and advantages of this technique is presented. Implications are discussed regarding: need for more inductive qualitative research in health education; utility of focus group interviews for research and for formative and summative evaluation of health education programs; applicability of marketing research to understanding and influencing consumer behavior, despite notable distinctions between educational initiatives and marketing; and need for professional preparation faculty to consider increasing emphasis on qualitative research methods.

  4. Research of factors of marketing pricing at domestic industrial enterprises

    OpenAIRE

    V.V. Bozhkova; I.M. Ryabchenko

    2013-01-01

    The aim of the article. The purpose of the article is research and systematization of factors of marketing pricing, which affect on realization of products of industrial enterprises.Works of domestic and foreign scientists on this issue were analysed. Traditionally pricing factors are classified into two groups: internal (controlled) and external (uncontrolled). Such division of factors is the first stage of pricing system analysis. On the second stage of analysis each of these groups is divi...

  5. General insurance marketing: a review and future research agenda

    OpenAIRE

    Robson, Julie

    2015-01-01

    The financial services sector is a huge and diverse industry comprising many different forms of organisations and product offerings. Yet, a review of past papers in the Journal of Financial Services Marketing (JFSM) reveals a heavy bias towards articles on banking, to the neglect of other equally important financial services categories. The purpose of this paper is to address this imbalance and to call for more research to be conducted in a wider range of financial services categories. In par...

  6. Marketing practitioner’s tacit knowledge acquisition using Repertory Grid Technique (RTG)

    Science.gov (United States)

    Azmi, Afdhal; Adriman, Ramzi

    2018-05-01

    The tacit knowledge of Marketing practitioner’s experts is excellent resources and priceless. It takes into account their experiential, skill, ideas, belief systems, insight and speculation into management decision-making. This expertise is an individual intuitive judgment and personal shortcuts to complete the work efficiently. Tacit knowledge of Marketing practitioner’s experts is one of best problem solutions in marketing strategy, environmental analysis, product management and partner’s relationship. This paper proposes the acquisition method of tacit knowledge from Marketing practitioner’s using Repertory Grid Technique (RGT). The RGT is a software application for tacit acquisition knowledge to provide a systematic approach to capture and acquire the constructs from an individual. The result shows the understanding of RGT could make TKE and MPE get a good result in capturing and acquiring tacit knowledge of Marketing practitioner’s experts.

  7. Day-ahead price forecasting of electricity markets by a new feature selection algorithm and cascaded neural network technique

    International Nuclear Information System (INIS)

    Amjady, Nima; Keynia, Farshid

    2009-01-01

    With the introduction of restructuring into the electric power industry, the price of electricity has become the focus of all activities in the power market. Electricity price forecast is key information for electricity market managers and participants. However, electricity price is a complex signal due to its non-linear, non-stationary, and time variant behavior. In spite of performed research in this area, more accurate and robust price forecast methods are still required. In this paper, a new forecast strategy is proposed for day-ahead price forecasting of electricity markets. Our forecast strategy is composed of a new two stage feature selection technique and cascaded neural networks. The proposed feature selection technique comprises modified Relief algorithm for the first stage and correlation analysis for the second stage. The modified Relief algorithm selects candidate inputs with maximum relevancy with the target variable. Then among the selected candidates, the correlation analysis eliminates redundant inputs. Selected features by the two stage feature selection technique are used for the forecast engine, which is composed of 24 consecutive forecasters. Each of these 24 forecasters is a neural network allocated to predict the price of 1 h of the next day. The whole proposed forecast strategy is examined on the Spanish and Australia's National Electricity Markets Management Company (NEMMCO) and compared with some of the most recent price forecast methods.

  8. Global unbalance in seaweed production, research effort and biotechnology markets.

    Science.gov (United States)

    Mazarrasa, Inés; Olsen, Ylva S; Mayol, Eva; Marbà, Núria; Duarte, Carlos M

    2014-01-01

    Exploitation of the world's oceans is rapidly growing as evidenced by a booming patent market of marine products including seaweed, a resource that is easily accessible without sophisticated bioprospecting technology and that has a high level of domestication globally. The investment in research effort on seaweed aquaculture has recently been identified to be the main force for the development of a biotechnology market of seaweed-derived products and is a more important driver than the capacity of seaweed production. Here, we examined seaweed patent registrations between 1980 and 2009 to assess the growth rate of seaweed biotechnology, its geographic distribution and the types of applications patented. We compare this growth with scientific investment in seaweed aquaculture and with the market of seaweed production. We found that both the seaweed patenting market and the rate of scientific publications are rapidly growing (11% and 16.8% per year respectively) since 1990. The patent market is highly geographically skewed (95% of all registrations belonging to ten countries and the top two holding 65% of the total) compared to the distribution of scientific output among countries (60% of all scientific publications belonging to ten countries and the top two countries holding a 21%), but more homogeneously distributed than the production market (with a 99.8% belonging to the top ten countries, and a 71% to the top two). Food industry was the dominant application for both the patent registrations (37.7%) and the scientific publications (21%) followed in both cases by agriculture and aquaculture applications. This result is consistent with the seaweed taxa most represented. Kelp, which was the target taxa for 47% of the patent registrations, is a traditional ingredient in Asian food and Gracilaria and Ulva, which were the focus of 15% and 13% of the scientific publications respectively, that are also used in more sophisticated applications such as cosmetics, chemical

  9. Advances in process research by radionuclide techniques

    International Nuclear Information System (INIS)

    Merz, A.; Vogg, H.

    1978-01-01

    Modifications and transformations of materials and their technical implementation in process systems require movement of materials. Radionuclide techniques can greatly help in understanding and describing these mechanisms. The specialized measuring technique is demonstrated by three examples selected from various fields of process technology. Radioactive tracer studies performed on a rotary kiln helped, inter alia, to establish a subdivision into process zones and to pinpoint areas of dust generation. Mixing and feeding actions were studied in a twin screw extruder equipped with a special screw and mixer disk arrangement. Tracer experiments conducted in two secondary settling basins indicate the differences in the mechanisms of movement of the aqueous phase if the mean residence time and the residence time distribution may be influenced not only by hydraulic loads, but also by design variants of the overflow flumes. (orig./HP) [de

  10. Research review: Indoor air quality control techniques

    International Nuclear Information System (INIS)

    Fisk, W.J.

    1986-10-01

    Techniques for controlling the concentration of radon, formaldehyde, and combustion products in the indoor air are reviewed. The most effective techniques, which are generally based on limiting or reducing indoor pollutant source strengths, can decrease indoor pollutant concentrations by a factor of 3 to 10. Unless the initial ventilation rate is unusually low, it is difficult to reduce indoor pollutant concentrations more than approximately 50% by increasing the ventilation rate of an entire building. However, the efficiency of indoor pollutant control by ventilation can be enhanced through the use of local exhaust ventilation near concentrated sources of pollutants, by minimizing short circuiting of air from supply to exhaust when pollutant sources are dispersed and, in some situations, by promoting a displacement flow of air and pollutants toward the exhaust. Active air cleaning is also examined briefly. Filtration and electrostatic air cleaning for removal of particles from the indoor air are the most practical and effective currently available techniques of air cleaning. 49 refs., 7 figs

  11. Bringing Advanced Computational Techniques to Energy Research

    Energy Technology Data Exchange (ETDEWEB)

    Mitchell, Julie C

    2012-11-17

    Please find attached our final technical report for the BACTER Institute award. BACTER was created as a graduate and postdoctoral training program for the advancement of computational biology applied to questions of relevance to bioenergy research.

  12. Handbook of Qualitative Research Techniques and Analysis in Entrepreneurship

    DEFF Research Database (Denmark)

    One of the most challenging tasks in the research design process is choosing the most appropriate data collection and analysis techniques. This Handbook provides a detailed introduction to five qualitative data collection and analysis techniques pertinent to exploring entreprneurial phenomena....

  13. Adopting a Design-Thinking Multidisciplinary Learning Approach: Integrating Mobile Applications into a Marketing Research Course

    Science.gov (United States)

    Zarzosa, Jennifer

    2018-01-01

    This article seeks to address the gap between marketing education and marketing practice by integrating a design-thinking (DT) methodology to the marketing research (MR) framework to achieve learning objectives that will enhance cross-functional, collaborative, conceptual, and technical skills. The mobile application marketing research project…

  14. Fundamentals and techniques of nonimaging optics research

    Science.gov (United States)

    Winston, R.; Ogallagher, J.

    1987-07-01

    Nonimaging Optics differs from conventional approaches in its relaxation of unnecessary constraints on energy transport imposed by the traditional methods for optimizing image formation and its use of more broadly based analytical techniques such as phase space representations of energy flow, radiative transfer analysis, thermodynamic arguments, etc. Based on these means, techniques for designing optical elements which approach and in some cases attain the maximum concentration permitted by the Second Law of Thermodynamics were developed. The most widely known of these devices are the family of Compound Parabolic Concentrators (CPC's) and their variants and the so called Flow-Line or trumpet concentrator derived from the geometric vector flux formalism developed under this program. Applications of these and other such ideal or near-ideal devices permits increases of typically a factor of four (though in some cases as much as an order of magnitude) in the concentration above that possible with conventional means. Present efforts can be classed into two main areas: (1) classical geometrical nonimaging optics, and (2) logical extensions of nonimaging concepts to the physical optics domain.

  15. Decontamination and decommissioning techniques for research reactors

    International Nuclear Information System (INIS)

    Oh, Won Zin; Won, H. J.; Jung, C. H.; Choi, W. K.; Kim, G. N.; Lee, K. W.

    2002-05-01

    Evaluation of soil decontamination process and the liquid decontamination waste treatment technology are investigation of organic acid as a decontamination agent, investigation of the liquid waste purification process and identification of recycling the decontamination agents. Participation on IAEA CRP meeting are preparation of IAEA technical report on 'studies on decommissioning of TRIGA reactors and site restoration technologies' and exchange the research result, technology, experience and safety regulation of the research reactor D and D of USA, Great Britain, Canada, Belgium, Italy, India and so forth

  16. Techniques in cancer research: a laboratory manual

    International Nuclear Information System (INIS)

    Deo, M.G.; Seshadri, R.; Mulherkar, R.; Mukhopadhyaya, R.

    1995-01-01

    Cancer Research Institute (CRI) works on all facets of cancer using the latest biomedical tools. For this purpose, it has established modern laboratories in different branches of cancer biology such as cell and molecular biology, biochemistry, immunology, chemical and viral oncogenesis, genetics of cancer including genetic engineering, tissue culture, cancer chemotherapy, neurooncology and comparative oncology. This manual describes the protocols used in these laboratories. There is also a chapter on handling and care of laboratory animals, an essential component of any modern cancer biology laboratory. It is hoped that the manual will be useful to biomedical laboratories, specially those interested in cancer research. refs., tabs., figs

  17. Reviewing CSR management and marketing communication research: A discourse approach

    DEFF Research Database (Denmark)

    Nielsen, Anne Ellerup; Thomsen, Christa

    To judge from the rapidly growing body of research in the field of corporate social responsibility (CSR) management and marketing communication, there is an increasing interest in exploring the role of communication along with the transmission from implicit towards explicit CSR in the European...... context (Matten & Moon 2008). Many corporations today are concerned with gaining legitimacy through integrating the expectations of their stakeholders (employees, customers, NGOs, activists, government institutions, institutions of international governance) in the overall company strategy. This also...... includes stakeholders in or around business units established in developing countries and emerging markets (e.g. Jamali 2010; Reimann 2012). Along with the growing pressure on corporations to engage in CSR a seemingly growing number of these are concerned with disclosure, reporting, reputation, etc. issues...

  18. BRAND SIGNIFICANCE IN THE MARKETING OF LUXURY WATCHMAKING. QUALITATIVE RESEARCH ON THE BUCHAREST MARKET

    Directory of Open Access Journals (Sweden)

    Nicolae Alexandru Tiberiu Pop

    2016-07-01

    Full Text Available In a globalized socio-economic environment, where the 'citizen-consumer' is disillusioned, luxury is a societal response that sociologist Robert Ebguy calls the 'society of consolation'. In an elitist universe, the luxury world is experiencing an impressive transformation, with a constant annual growth rate and continued development aided by the arrival of internet and marketing. The definition of luxury perceptions have changed in a short time. New professions, new markets shaped by evolving needs and cultures come into play, imposing irreversibly different strategies, new reflexes and most importantly, new skills. The association between luxury and mass consumption is no longer a taboo. In this industry, the brand substitutes the product. The brand helps to attract new customers with a persuasive power of attraction. Moreover, a brand is now one of the few assets of a company that can provide long-term competitive advantage. Luxury brands require and trigger an emotional component more powerful than any other consumer good. The need to survive in a competitive environment prompted strong luxury brands to realize the connection between what they represents, in terms of values and characteristics, and how they are perceived. Unlike a large part of luxury brands on the market, especially automotive, cosmetics or clothing, watchmaking is a sector which excels in the manufactural nature of its products. Luxury watchmaking constitute a distinct and relatively clear-shaped area for research on prestigious brands. From the onset of the third millennium without suffering significantly from the financial crisis triggered in 2008, the luxury horology market has seen a continuous upward trend. Enthusiasts and collectors, amateur hoarding or VIPs from media and sport, are moving toward acquiring legendary watches, including Omega, Rolex, Piaget, Cartier, Vacheron Constantin, Patek Philippe, Tag Heurer or Bvlgari, to name some of the most popular brands

  19. TECHNIQUES AND ALGORITHMS OF INTERACTIVE AUGMENTED REALITY VISUALIZATION: RESEARCH AND DEVELOPMENT

    OpenAIRE

    Kravtsov A. A.

    2015-01-01

    The author performed a research with the purpose of improving visualization of three-dimensional objects by means of augmented reality technology with the use of massively available mobile devices as a platform. This article summarizes the main results and provides suggestions for future research. Since graphical user interfaces made it to the consumer market about 30 years ago, interaction with the computer has not changed significantly. The focus of current user interface techniques is only...

  20. 15N tracer techniques in pediatric research

    International Nuclear Information System (INIS)

    Heine, W.; Richter, I.; Plath, C.; Wutzke, K.; Stolpe, H.J.; Tiess, M.; Toewe, J.

    1983-01-01

    The main topics of the review comprise mathematical fundamentals of the determination of N metabolism parameters using the 3-pool method, the value of different 15 N tracer substances for the determination of whole-body protein parameters, the utilization of parenterally applied D-amino acids, studies on the influence of different diets on the N metabolism of premature infants with the 15 N tracer technique, the application of the 15 N-glycine-STH-test for the evaluation of the therapeutic effect of STH in children suffering from hypothalamico-hypophyseal dwarfism, in vivo studies on urea utilization by the infant intestinal flora under various dietary regimens as well as in vitro investigations on the utilization of 15 N-labelled urea and NH 4 Cl, resp., by the intestinal flora

  1. Teaching Qualitative Market Research: Multi-Perspectival Evaluation of a Curriculum Innovation

    Directory of Open Access Journals (Sweden)

    Bettina König

    2011-03-01

    Full Text Available The principal goal of teaching qualitative market research in a business degree programme at a university of applied sciences is to provide students with methodological skills that prove applicable in practice and are, at the same time, compliant with prevailing standards of academic research. Creating an appropriate curriculum that includes the methods of conducting expert interviews and carrying out focus groups poses challenges to instructors and students, both full-time and part-time. Designed as a "research workshop," the course we designed turned out to be most effective for teaching future graduates of business administration how to use relevant and practical qualitative market research methods. Students had to implement independently both research techniques 1. within their group and 2. in teams. They were thereby enabled to draw on synergies with respect to the recruitment of interview partners, implementation of analysis methods, and the visualization of results. At the same time, they gathered experiences in the triangulation of methods and data. Concurrently, a critical examination of quality criteria in the field of qualitative market research—as opposed to commonly used quantitative approaches—was ensured. Referring to the organization and communication efforts required by instructors and students, the integration of blended learning in this project-oriented course design made the implementation of this programme highly complex. The experiences reported here provide a solid basis for future programs that intend to teach qualitative market research techniques to prospective graduates of business administration in a blended learning framework. URN: http://nbn-resolving.de/urn:nbn:de:0114-fqs110240

  2. Volcanic Experimentation: Using Mentos and Soda to Teach Causal Research in a Marketing Research Class

    Science.gov (United States)

    Love, Edwin; Stelling, Pete

    2012-01-01

    The reaction that occurs when Mentos are added to bottled soft drinks has become a staple demonstration in earth science courses to explain how volcanoes erupt. This paper presents how this engaging exercise can be used in a marketing research course to provide hands-on experience with problem formation, hypothesis testing, and causal research. A…

  3. Outsourcing Market Research in Department of Defense Commodity Acquisition: The Issues, Concerns, and Private Industry Capabilities

    National Research Council Canada - National Science Library

    Skubic, Michelle

    2001-01-01

    .... It examines the feasibility of outsourcing market research functions in this acquisition arena, focusing on which elements of market research would be most practicable to outsource, and what capacity...

  4. Computer processing techniques in digital radiography research

    International Nuclear Information System (INIS)

    Pickens, D.R.; Kugel, J.A.; Waddill, W.B.; Smith, G.D.; Martin, V.N.; Price, R.R.; James, A.E. Jr.

    1985-01-01

    In the Department of Radiology and Radiological Sciences, Vanderbilt University Medical Center, and the Center for Medical Imaging Research, Nashville, TN, there are several activities which are designed to increase the information available from film-screen acquisition as well as from direct digital acquisition of radiographic information. Two of the projects involve altering the display of images after acquisition, either to remove artifacts present as a result of the acquisition process or to change the manner in which the image is displayed to improve the perception of details in the image. These two projects use methods which can be applied to any type of digital image, but are being implemented with images digitized from conventional x-ray film. One of these research endeavors involves mathematical alteration of the image to correct for motion artifacts or registration errors between images that will be subtracted. Another applies well-known image processing methods to digital radiographic images to improve the image contrast and enhance subtle details in the image. A third project involves the use of dual energy imaging with a digital radiography system to reconstruct images which demonstrate either soft tissue details or the osseous structures. These projects are discussed in greater detail in the following sections of this communication

  5. Sustainability of financial professional services through marketing strategy- an empirical research

    Directory of Open Access Journals (Sweden)

    Dutescu Adriana

    2017-07-01

    Full Text Available All types of companies providing financial professional services use, formally or informally, marketing principles and tools for the development of their business, in order to straighten their sustainability. By the end of 2009, in Romania, the financial professional services market has had a relatively constant and predictable development, the mandatory nature of these services being their most important promoter. This article presents the results of a survey aimed to highlight the impact of different marketing principles, techniques and tools on the sustainability of financial professional services in accounting and audit nowadays. The research is based on a questionnaire circulated to professionals with the relevant expertise in the financial-accounting domain. The number of responses obtained was considered meaningful, allowing the research results to be extrapolated to the entire studied population. The respondents, whose anonymity was respected, had multiple choice answers for most of the questions and also having the option of opened answers. The main findings of our research are a starting point in providing solutions to improve the sustainability of financial professional services through a coherent, innovative and effective marketing strategy.

  6. ANOVA IN MARKETING RESEARCH OF CONSUMER BEHAVIOR OF DIFFERENT CATEGORIES IN GEORGIAN MARKET

    Directory of Open Access Journals (Sweden)

    NUGZAR TODUA

    2015-03-01

    Full Text Available Consumer behavior research was conducted on bank services and (non-alcohol soft drinks. Based on four different currencies and ten services there are analyses made on bank clients’ distribution by bank services and currencies, percentage distribution by bank services, percentage distribution of bank services by currencies. Similar results are also received in case of ten soft drinks with their five characteristics: consumers quantities split by types of soft drinks and attributes; Attributes percentage split by types of soft drinks; Types of soft drinks percentage split by attributes. With usage of ANOVA, based on the marketing research outcomes it is concluded that bank clients’ total quantities i.e. populations’ unknown mean scores do not differ from each other. In the soft drinks research case consumers’ total quantities i.e. populations’ unknown mean scores vary by characteristics

  7. Directions in healthcare research: pointers from retailing and services marketing.

    Science.gov (United States)

    Van Rompay, Thomas L J; Tanja-Dijkstra, Karin

    2010-01-01

    Although the importance of the environment in relation to healing processes has been well established, empirical evidence for environmental effects on patient well-being and behavior is sparse. In addition, few attempts have been made to integrate insights from related fields of research such as retailing and services marketing with findings from healthcare studies. In this paper, relevant findings and insights from these domains are discussed. What insights and findings from retailing and services marketing are (potentially) of interest to the healthcare context, and how should one interpret and follow up on these results in healthcare environments? Research in retailing and services marketing indicates that physical environmental factors (i.e., music and scent) and social environmental factors (i.e., crowded conditions) may affect consumer satisfaction and well-being. In addition, environmental effects have been shown to vary with contextual factors (e.g., the type of environment) and consumer needs (e.g., the extent to which consumers value social contact or stimulation in a specific setting). Although the evidence base for environmental factors in health environments is steadily growing, few attempts have been made to integrate findings from both domains. The findings presented indicate that environmental variables such as music and scent can contribute to patient well-being and overall satisfaction. In addition, findings suggest that these variables may be used to counteract the negative effects resulting from crowded conditions in different healthcare units. Taking into account recent developments in the healthcare industry, the importance of creating memorable and pleasant patient experiences is likely to grow in the years to come. Hence, the finding that subtle and relatively inexpensive manipulations may affect patient well-being in profound ways should inspire follow-up research aimed at unraveling the specifics of environmental influences in health

  8. The Role Of Social Media In Real Estate Marketing: A Research On The Transformation Of Real Estate Marketing In Turkey

    Directory of Open Access Journals (Sweden)

    Çiğdem Aytekin

    2017-07-01

    Full Text Available While the new media changes our daily life practices, it also causes some transformations in thefield of marketing. Today it can be said that the real estate sector is also inevitably affected by thistransformation and that it has developed new business models that include social media. Alexa is awebsite managed by amazon.com, which displays web traffic on a world and country basis. In this way,businesses can continuously monitor the visitor performance of their websites. In this study, the rankingsof the Alexa web site were used to construct the sample of the research and in this way the visitortraffic was determined by the highest five real estate website in Turkey tracing techniques. On theother hand, the practices of real estate web sites to use social networks have been compared to the Alexavalue ranks by examining them on specific networks and within defined metrics. Thus, it can beshown whether the real estate web site with the highest value metric has the same order in the Alexavaluation, and the role of social media in real estate marketing is evaluated within the dimensions oftransformation. Research is essential since it makes an instantaneous evaluation of the circumstancesand snaps a moment in the timeline.

  9. User study: information needs of contracting companies of market research

    Directory of Open Access Journals (Sweden)

    Frederico Cesar Mafra Pereira

    2018-01-01

    Full Text Available This paper has as main objective to understand why companies use market research as a source of information for their business, with a comparison between what they want to apply for a research and the effective use of the information received. The main methodological approach was based on the 'Model for identifying needs, seeking and use of information' (MAFRA PEREIRA, 2010, and from this approach has drawn up a script for conducting interviews with clients of research institute located in Belo Horizonte (MG. The results showed the applicability of the model, identifying information needs, gaps of information and the effective use of information in their respective organizational contexts; besides the methodological procedures for conducting and analyzing the results.

  10. Electricity market price spike analysis by a hybrid data model and feature selection technique

    International Nuclear Information System (INIS)

    Amjady, Nima; Keynia, Farshid

    2010-01-01

    In a competitive electricity market, energy price forecasting is an important activity for both suppliers and consumers. For this reason, many techniques have been proposed to predict electricity market prices in the recent years. However, electricity price is a complex volatile signal owning many spikes. Most of electricity price forecast techniques focus on the normal price prediction, while price spike forecast is a different and more complex prediction process. Price spike forecasting has two main aspects: prediction of price spike occurrence and value. In this paper, a novel technique for price spike occurrence prediction is presented composed of a new hybrid data model, a novel feature selection technique and an efficient forecast engine. The hybrid data model includes both wavelet and time domain variables as well as calendar indicators, comprising a large candidate input set. The set is refined by the proposed feature selection technique evaluating both relevancy and redundancy of the candidate inputs. The forecast engine is a probabilistic neural network, which are fed by the selected candidate inputs of the feature selection technique and predict price spike occurrence. The efficiency of the whole proposed method for price spike occurrence forecasting is evaluated by means of real data from the Queensland and PJM electricity markets. (author)

  11. Self-persuasion as marketing technique: The role of consumers' involvement

    NARCIS (Netherlands)

    Bernritter, S.F.; Ooijen, I. van; Müller, B.C.N.

    2017-01-01

    Purpose: This paper seeks to demonstrate that self-persuasion can be used as a marketing technique to increase consumers' generosity and that the efficacy of this approach is dependent on consumers' involvement with the target behavior. Design/Methodology/Approach: An experimental field-study was

  12. Self-persuasion as marketing technique: the role of consumers’ involvement

    NARCIS (Netherlands)

    Bernritter, S.F.; van Ooijen, I.; Müller, B.C.N.

    2017-01-01

    Purpose: This paper aims to demonstrate that self-persuasion can be used as a marketing technique to increase consumers’ generosity and that the efficacy of this approach is dependent on consumers’ involvement with target behavior. Design/methodology/approach: An experimental field-study was

  13. Commercial Building Energy Asset Rating Program -- Market Research

    Energy Technology Data Exchange (ETDEWEB)

    McCabe, Molly J.; Wang, Na

    2012-04-19

    Under contract to Pacific Northwest National Laboratory, HaydenTanner, LLC conducted an in-depth analysis of the potential market value of a commercial building energy asset rating program for the U.S. Department of Energy (DOE) Office of Energy Efficiency and Renewable Energy. The market research objectives were to: (1) Evaluate market interest and need for a program and tool to offer asset rating and rapidly identify potential energy efficiency measures for the commercial building sector. (2) Identify key input variables and asset rating outputs that would facilitate increased investment in energy efficiency. (3) Assess best practices and lessons learned from existing national and international energy rating programs. (4) Identify core messaging to motivate owners, investors, financiers, and others in the real estate sector to adopt a voluntary asset rating program and, as a consequence, deploy high-performance strategies and technologies across new and existing buildings. (5) Identify leverage factors and incentives that facilitate increased investment in these buildings. To meet these objectives, work consisted of a review of the relevant literature, examination of existing and emergent asset and operational rating systems, interviews with industry stakeholders, and an evaluation of the value implication of an asset label on asset valuation. This report documents the analysis methodology and findings, conclusion, and recommendations. Its intent is to support and inform the DOE Office of Energy Efficiency and Renewable Energy on the market need and potential value impacts of an asset labeling and diagnostic tool to encourage high-performance new buildings and building efficiency retrofit projects.

  14. Ultra-processed family foods in Australia: nutrition claims, health claims and marketing techniques.

    Science.gov (United States)

    Pulker, Claire Elizabeth; Scott, Jane Anne; Pollard, Christina Mary

    2018-01-01

    To objectively evaluate voluntary nutrition and health claims and marketing techniques present on packaging of high-market-share ultra-processed foods (UPF) in Australia for their potential impact on public health. Cross-sectional. Packaging information from five high-market-share food manufacturers and one retailer were obtained from supermarket and manufacturers' websites. Ingredients lists for 215 UPF were examined for presence of added sugar. Packaging information was categorised using a taxonomy of nutrition and health information which included nutrition and health claims and five common food marketing techniques. Compliance of statements and claims with the Australia New Zealand Food Standards Code and with Health Star Ratings (HSR) were assessed for all products. Almost all UPF (95 %) contained added sugars described in thirty-four different ways; 55 % of UPF displayed a HSR; 56 % had nutrition claims (18 % were compliant with regulations); 25 % had health claims (79 % were compliant); and 97 % employed common food marketing techniques. Packaging of 47 % of UPF was designed to appeal to children. UPF carried a mean of 1·5 health and nutrition claims (range 0-10) and 2·6 marketing techniques (range 0-5), and 45 % had HSR≤3·0/5·0. Most UPF packaging featured nutrition and health statements or claims despite the high prevalence of added sugars and moderate HSR. The degree of inappropriate or inaccurate statements and claims present is concerning, particularly on packaging designed to appeal to children. Public policies to assist parents to select healthy family foods should address the quality and accuracy of information provided on UPF packaging.

  15. Methodological and Practical Issues of Scientific Research on the Retail Market

    Directory of Open Access Journals (Sweden)

    Balasescu, M.

    2014-06-01

    Full Text Available This paper highlights the role and importance of marketing research in a dynamic and complex sector such as retail. The paper approaches the theoretical issues related to the methods and instruments of marketing research appropriate for the retail market. The theory about qualitative and quantitative research methods is supported by relevant examples which lead to a better understanding of the marketing research process and of its effectiveness on retail activities.

  16. Using a research framework to identify knowledge gaps in research on food marketing to children in Australia.

    Science.gov (United States)

    Chapman, Kathy; Kelly, Bridget; King, Lesley

    2009-06-01

    Research in the field of food marketing to children requires a better understanding of the research gaps in order to inform policy development. The purpose of this paper was to propose a framework for classifying food marketing research, using Australian research on food marketing to children to demonstrate how this framework can be used to determine knowledge gaps. A literature review of research databases and 'grey' material was conducted to identify research from the previous 10 years. Studies were classified according to their research focus, and media type, as either: exposure, including content analyses; effects of exposure, including opinions, attitudes and actions resulting from food marketing exposure; regulations, including the type and level of regulation that applies to food marketing; or breaches of regulations, including instances where marketing regulations have been violated. The majority of Australian research on food marketing to children has focused on television advertising and exposure research. Research has consistently shown that the content of food marketing directed at children is predominately for unhealthy foods. There is a lack of research on the effects of food marketing, which would be valuable to inform policy. The development of a logical framework for food marketing research allows for the identification of research gaps and enables research priorities to be identified.

  17. USING THE DELPHI TECHNIQUE TO DEVELOP EFFECTIVENESS INDICATORS FOR SOCIAL MARKETING COMMUNICATION TO REDUCE HEALTH-RISK BEHAVIORS AMONG YOUTH.

    Science.gov (United States)

    Vantamay, Nottakrit

    2015-09-01

    This study aimed to develop effectiveness indicators for social marketing communication to reduce health-risk behaviors among Thai youth by using the Delphi technique. The Delphi technique is a research approach used to gain consensus through a series of two or more rounds of questionnaire surveys where information and results are fed back to panel members between each round and it has been extensively used to generate many indicators relevant to health behaviors. The Delphi technique was conducted in 3 rounds by consulting a panel of 15 experts in the field of social marketing communication for public health campaigns in Thailand. We found forty-nine effectiveness indicators in eight core components reached consensus. These components were: 1) attitude about health-risk behavior reduction, 2) subjective norms, 3) perceived behavioral control, 4) intention to reduce health-risk behaviors, 5) practices for reducing health-risk behaviors, 6) knowledge about the dangers and impact of health-risk behaviors, 7) campaign brand equity, and 8) communication networks. These effectiveness indicators could be applied by health promotion organizations for evaluating the effectiveness of social marketing communication to effectively reduce health-risk behaviors among youth.

  18. 16 CFR 14.12 - Use of secret coding in marketing research.

    Science.gov (United States)

    2010-01-01

    ... 16 Commercial Practices 1 2010-01-01 2010-01-01 false Use of secret coding in marketing research... STATEMENTS § 14.12 Use of secret coding in marketing research. (a) The Federal Trade Commission has determined to close its industry-wide investigation of marketing research firms that was initiated in...

  19. 48 CFR 12.202 - Market research and description of agency need.

    Science.gov (United States)

    2010-10-01

    ... 48 Federal Acquisition Regulations System 1 2010-10-01 2010-10-01 false Market research and description of agency need. 12.202 Section 12.202 Federal Acquisition Regulations System FEDERAL ACQUISITION... Commercial Items 12.202 Market research and description of agency need. (a) Market research (see 10.001) is...

  20. 75 FR 34277 - Federal Acquisition Regulation; FAR Case 2008-007, Additional Requirements for Market Research

    Science.gov (United States)

    2010-06-16

    ... executive agencies. Specifically, the head of the agency must conduct market research before issuing an... million for the procurement of items other than commercial items is required to conduct market research... 10 U.S.C. 2377(c), ``Preliminary Market Research'', to require the head of an agency to conduct...

  1. STATISTICAL LANDMARKS AND PRACTICAL ISSUES REGARDING THE USE OF SIMPLE RANDOM SAMPLING IN MARKET RESEARCHES

    Directory of Open Access Journals (Sweden)

    CODRUŢA DURA

    2010-01-01

    Full Text Available The sample represents a particular segment of the statistical populationchosen to represent it as a whole. The representativeness of the sample determines the accuracyfor estimations made on the basis of calculating the research indicators and the inferentialstatistics. The method of random sampling is part of probabilistic methods which can be usedwithin marketing research and it is characterized by the fact that it imposes the requirementthat each unit belonging to the statistical population should have an equal chance of beingselected for the sampling process. When the simple random sampling is meant to be rigorouslyput into practice, it is recommended to use the technique of random number tables in order toconfigure the sample which will provide information that the marketer needs. The paper alsodetails the practical procedure implemented in order to create a sample for a marketingresearch by generating random numbers using the facilities offered by Microsoft Excel.

  2. MAIN AREAS OF RESEARCH STAFF AS PROPERTY MARKETING

    Directory of Open Access Journals (Sweden)

    Svetlana Yu. Kazantsevа

    2015-01-01

    Full Text Available The article explains the concept of theobject of marketing, marketing personnel, as a form of marketing. The types of elasticity, the main factors affecting the elasticity of the staff also identifi ed key issues for the analysis of staff loyalty as one of the objects of marketing.

  3. Marketing research into wine consumption determinants in Vojvodina

    Directory of Open Access Journals (Sweden)

    Salai Suzana

    2013-01-01

    Full Text Available Until a few decades ago, the market of Vojvodina as a segment of the Serbian market played a crucial role in wine production. Wine consumption in the 1970s amounted to thirty litres per capita, whereas forty years later, it has been reduced to about three litres. The development of technology in the modernday conditions tends to make a positive impact on daily life, which, however, is not the case with viticulture, wine production and consumption - a sphere where development trends have had the opposite direction. Consequently, the centuries-old tradition of viticulture is almost extinct, substituted by other drinks and cultures. The economic and cultural development and wine production have been, so to say, neglected. In the meantime, producers of beer and soft drinks took over the domination, and these intensely promoted beverages have been widely adopted by the consumers of younger generations. Wine, as 'the divine drink, is the symbol of happiness, wisdom, health and life', is well known in most cultures, which should enable the return of the old glory. The potentials of wine are yet to be researched so that wine production can reach, or even exceed its earlier place in society. The aim of this article is to research the geographic, demographic, economic, sociological and psychological determinants predominantly shaping the behaviour of wine consumers and traditional producers in Vojvodina.

  4. Beyond the Four Ps: A Theoretical Explication and Research Agenda for Social Marketing.

    Science.gov (United States)

    Sego, Trina

    Advocates of social marketing in the 1970s rarely went beyond discussion of the marketing 4Ps (product, place, promotion, and price) and their application to case studies. After two decades of research on social marketing, some misunderstanding of the approach persists, and a substantial theoretical base for social marketing has not been…

  5. Techniques involving extreme environment, nondestructive techniques, computer methods in metals research, and data analysis

    International Nuclear Information System (INIS)

    Bunshah, R.F.

    1976-01-01

    A number of different techniques which range over several different aspects of materials research are covered in this volume. They are concerned with property evaluation of 4 0 K and below, surface characterization, coating techniques, techniques for the fabrication of composite materials, computer methods, data evaluation and analysis, statistical design of experiments and non-destructive test techniques. Topics covered in this part include internal friction measurements; nondestructive testing techniques; statistical design of experiments and regression analysis in metallurgical research; and measurement of surfaces of engineering materials

  6. A survey of critical research areas in the energy segment of restructured electric power markets

    International Nuclear Information System (INIS)

    Nanduri, Vishnu; Das, Tapas K.

    2009-01-01

    Availability of a large volume of recent literature on deregulated (a.k.a. restructured) electricity markets underscores the importance of the research needs to ensure proper design and functioning of the markets. Researchers have made significant contributions fueling the evolution of the fundamental market design changes that have taken place since the beginning of the restructuring process. Due to the vast scope, existing survey papers are focused on particular facets of deregulated electricity markets. We adopt a similar approach by focusing on the most important research areas related to the energy market. The contributions of the survey paper lie in the novel approach used in classifying the literature based on critical research areas. Some areas of research such as auction based pricing, bidding strategy formulation, market equilibria, and market power are reviewed in a different light than other existing survey papers. We conclude by providing some future research directions for the energy markets. (author)

  7. Production Efficiency and Market Orientation in Food Crops in North West Ethiopia: Application of Matching Technique for Impact Assessment.

    Directory of Open Access Journals (Sweden)

    Habtamu Yesigat Ayenew

    Full Text Available Agricultural technologies developed by national and international research institutions were not benefiting the rural population of Ethiopia to the extent desired. As a response, integrated agricultural extension approaches are proposed as a key strategy to transform the smallholder farming sector. Improving Productivity and Market Success (IPMS of Ethiopian Farmers project is one of the development projects initiated by integrating productivity enhancement technological schemes with market development model. This paper explores the impact of the project intervention in the smallholder farmers' wellbeing.To test the research hypothesis of whether the project brought a significant change in the input use, marketed surplus, efficiency and income of farm households, we use a cross-section data from 200 smallholder farmers in Northwest Ethiopia, collected through multi-stage sampling procedure. To control for self-selection from observable characteristics of the farm households, we employ Propensity Score Matching (PSM. We finally use Data Envelopment Analysis (DEA techniques to estimate technical efficiency of farm households.The outcome of the research is in line with the premises that the participation of the household in the IPMS project improves purchased input use, marketed surplus, efficiency of farms and the overall gain from farming. The participant households on average employ more purchased agricultural inputs and gain higher gross margin from the production activities as compared to the non-participant households. The non-participant households on average supply less output (measured both in monetary terms and proportion of total produce to the market as compared to their participant counterparts. Except for the technical efficiency of production in potato, project participant households are better-off in production efficiency compared with the non-participant counterparts.We verified the idea that Improving Productivity and Market

  8. IAEA/CRP for decommissioning techniques for research reactors

    Energy Technology Data Exchange (ETDEWEB)

    Oh, Won Zin; Won, H. J.; Kim, K. N.; Lee, K. W.; Jung, C. H

    2001-03-01

    The following were studied through the project entitled 'IAEA/CRP for decommissioning techniques for research reactors 1. Decontamination technology development for TRIGA radioactive soil waste - Electrokinetic soil decontamination experimental results and its mathematical simulation 2. The 2nd IAEA/CRP for decommissioning techniques for research reactors - Meeting results and program 3. Hosting the 2001 IAEA/RCA D and D training course for research reactors and small nuclear facilities.

  9. IAEA/CRP for decommissioning techniques for research reactors

    International Nuclear Information System (INIS)

    Oh, Won Zin; Won, H. J.; Kim, K. N.; Lee, K. W.; Jung, C. H.

    2001-03-01

    The following were studied through the project entitled 'IAEA/CRP for decommissioning techniques for research reactors 1. Decontamination technology development for TRIGA radioactive soil waste - Electrokinetic soil decontamination experimental results and its mathematical simulation 2. The 2nd IAEA/CRP for decommissioning techniques for research reactors - Meeting results and program 3. Hosting the 2001 IAEA/RCA D and D training course for research reactors and small nuclear facilities

  10. The Influence of Macroeconomic Factors on the Financial Expenditures and Development of the Marketing Research

    Directory of Open Access Journals (Sweden)

    Piotr Tarka

    2015-10-01

    Full Text Available This article diagnoses the selected macroeconomic factors, such as: rate of unemployment, inflation, GDP, spending power of the households, and characterizes their indirect impact on the enterprises' market research expenditures and research industry turnovers. The problems of financial expenditures, i.e., their allocation on the marketing researches (depending on the supply and demand market situational perspective in a given market are also discussed. Moreover, as indicated in the article, enterprises are forced not only to cut their financial sources on the marketing research projects in unfavorable economic situation, but they choose different methods of the research.

  11. The role of marketing accountability at the marketing and research and development departments' integration and the new product success

    NARCIS (Netherlands)

    Acar, O.A.; Karaosmanoglu, E.; Nijssen, E.J.

    2009-01-01

    Marketing accountability is accepted as an important issue in various studies due to the current business working atmosphere, in which proof of contribution is demanded. At the same time, the integration between Marketing and Research&Development (R&D) departments is stated as crucial for

  12. CONDUCT RESEARCH STOCK MARKET BASED ON MODELS OF ARCH

    Directory of Open Access Journals (Sweden)

    Ivan Burtnyak

    2016-06-01

    Full Text Available The purpose of this article is to study the dynamics of the volatility of some indicators of financial market of Ukraine using the methods ARCH modeling. As indicators of the financial market we take the most aggregated variables describing profitability or market price of the portfolio, but not individual assets constituting the portfolio. An indicator of the stock market index stands First Stock Trading System (PFTS. The conditional variance of financial indicators reflecting the level of systemic risk, measures the uncertainty associated with forecasting market dynamics. Key words. Autoregression models, econometric models, stock market, financial instruments, the PFTS index, volatility time series. JEL: C 50

  13. Inverse Optimization and Forecasting Techniques Applied to Decision-making in Electricity Markets

    DEFF Research Database (Denmark)

    Saez Gallego, Javier

    patterns that the load traditionally exhibited. On the other hand, this thesis is motivated by the decision-making processes of market players. In response to these challenges, this thesis provides mathematical models for decision-making under uncertainty in electricity markets. Demand-side bidding refers......This thesis deals with the development of new mathematical models that support the decision-making processes of market players. It addresses the problems of demand-side bidding, price-responsive load forecasting and reserve determination. From a methodological point of view, we investigate a novel...... approach to model the response of aggregate price-responsive load as a constrained optimization model, whose parameters are estimated from data by using inverse optimization techniques. The problems tackled in this dissertation are motivated, on one hand, by the increasing penetration of renewable energy...

  14. MARKET RESEARCH, ELABORATION AND CHARACTERIZATION OF PINEAPPLE LIQUEUR

    Directory of Open Access Journals (Sweden)

    Vania Zanella Pinto

    2017-12-01

    Full Text Available Native trees and fruit have great importance in culture of small centers and rural areas, as well as, homemade liqueurs. However, some strategies such as marketing research are necessary to help for products development or even modifications to existing products. The objective was to know the habits related to the consumption of alcoholic beverages and to evaluate the consumer's interest about fruit liqueurs, as well as to develop and standardize and characterize a pineapple liqueur, besides assessing the sensorial characteristics of the same. The most of the interviewees do not have the habit of consuming fruit liqueurs, with beer being the preferred alcoholic beverage. Interest in trying a fruit liqueur was almost unanimous among respondents demonstrating the existence of a niche market for fruit liqueur. Consumers testing had no significant difference between all attributes, but it was being observed well-acceptance for all formulations with scores ranging from 6.80 to 7.20 and different concentrations of pineapple do not interfere with the sensorial characteristics of the product. Thus, it was concluded that the production of pineapple liqueurs with lower levels of fruit (30% are accepted and contribute to the economy of production.

  15. Efficacy testing and market research for the pork industry

    Science.gov (United States)

    Sivinski, Jacek S.

    Low dose (less than 30 krad) gamma irradiation of Trichinella spiralis infected pork renders the parasites sexually sterile and blocks maturation of the ingested larvae in the host gut. Irradiation of freshly slaughtered, market weight hog carcasses indicate that larvae throughout the carcass have essentially identical sensitivities to radiation. The research data indicate that 30 krad of 0.66 MeV gammas can be delivered to market weight, split carcasses with acceptable uniformity, and that such a dose can provide a substantial margin of safety for human consumption of even heavily infected meat. Feasibility studies of pork irradiation in commercial operations have shown the process to be technically, economically, and financially feasible. Treatment during the first four years of operation in a 2,000 hog per day plant will cost about 0.0034 dollars per pound and 0.0011 dollars per pound thereafter. Social and political feasibility are addressed in a 1,000-family consumer survey completed in the first quarter of 1984.

  16. Efficacy testing and market research for the pork industry

    International Nuclear Information System (INIS)

    Sivinski, J.S.

    1985-01-01

    Low dose (less than 30 krad) gamma irradiation of Trichinella spiralis infected pork renders the parasites sexually sterile and blocks maturation of the ingested larvae in the host gut. Irradiation of freshly slaughtered, market weight hog carcasses indicate that larvae throughout the carcass have essentially identical sensitivities to radiation. The research data indicate that 30 krad of 0.66 MeV gammas can be delivered to market weight, split carcasses with acceptable uniformity, and that such a dose can provide a substantial margin of safety for human consumption of even heavily infected meat. Feasibility studies of pork irradiation in commercial operations have shown the process to be technically, economically, and financially feasible. Treatment during the first four years of operation in a 2,000 hog per day plant will cost about 0.0034 dollars per pound and 0.0011 dollars per pound thereafter. Social and political feasibility are addressed in a 1,000-family consumer survey completed in the first quarter of 1984. (author)

  17. Important techniques in today's biomedical science research that ...

    African Journals Online (AJOL)

    olayemitoyin

    Keywords: Techniques, Biomedical Science, PhD, Research. ©Physiological Society ..... in mind that to publish a good scientific research paper in a high ..... New. Table 6. Key statistical methods and software utilized in the 33 research articles ...

  18. Research on Consumer Behaviour in Bucharest Poultry Meat Market

    Directory of Open Access Journals (Sweden)

    Ion Pirvutoiu

    2013-05-01

    Full Text Available The paper goal was to study consumer behaviour for poultry meat. In this purpose 100 individuals participated to a questionnaire based survey  in a supermarket of  Bucharest. Specific methods of marketing research in such a case assured the statistical processing of the respondents’ answers. The results pointed out an increased consumption of poultry meat,  a preference for fresh chicken meat which is daily bought  or 2-3 times a week in a varied amount ranging between 1-1.5 kg depending on consumer’s income for covering the family need. The main factors influencing consumer buying decision are the sensorial meat characteristics, meat quality, origin, price, prepaking grade. As a conclusion producers have to pay more attention to these aspects in their future strategy for producing and commercialising poultry meat.

  19. QUANTITATIVE RESEARCH ON CONSUMER BEHAVIOR BY OPTICAL RED WINE MARKETING

    Directory of Open Access Journals (Sweden)

    Roxana STOIAN

    2014-10-01

    Full Text Available Study exhaustive wine area is a frequently researched topic since the beginning of 2000 when it comes to legislative bases for wine and wine products. Among the considerations that led to its choice of study include: Romania considerable resources in terms of agricultural area, and especially the wine (mention here the existence of eight wine regions, vineyards and a hundred thirty seven support and attention given to the legislative branch of Romanian wine (by law 244/2002-Legea vineyard and wine, and the European and not least history as a wine producing country with Spain, Italy and France. The paper aims to determine whether or not a situation determinant of marketing in red wine consumption by analyzing questionnaire responses developed.

  20. Research on Green Food Marketing Strategy of China

    OpenAIRE

    Qu Yan

    2015-01-01

    With the improvement of people's living standards, people's growing demand for green food is becoming bigger and bigger, but there are some problems in traditional marketing and at the same time, the rapid development of web marketing has impacted greatly on traditional marketing channels of the green food. The study attempts to analyze the development and the problems of green food in our country in traditional marketing, discussed the necessity and feasibility of the traditional green food ...

  1. Marketing and Insurance: The Nexus | Odo | Journal of Research in ...

    African Journals Online (AJOL)

    The paper seeks to inculcate the culture of risk-consciousness in marketing ... of risk and this is quickly followed by an x-ray of the risks of a marketing enterprise. ... Keywords: Risk, insurance, risk management, kidnap risk and marketing risk.

  2. Integrated Marketing in Higher Education. Research Report 01-01.

    Science.gov (United States)

    Morris, L. Michelle; Cejda, Brent D.

    Integrated marketing deals with aspects often referred to as the "4 Ps": product, price, place, and promotion. These aspects have also been described as the "4 Cs": customer, cost, convenience, and communication. Integrated marketing has been defined as "a listening-first, database-dependent approach to marketing that includes both a willingness…

  3. Relationship marketing: schools of thought and future research directions

    NARCIS (Netherlands)

    Palmer, R.; Lindgreen, A.; Vanhamme, J.

    2005-01-01

    Purpose – The purpose of this article is to challenge the applicability of the traditional micro-economic framework for analysing marketing situations and actions in the contemporary marketing environment. To assess the validity and value of relationship marketing as an alternative paradigm. To

  4. A QUALITATIVE RESEARCH REGARDING THE MARKETING COMMUNICATION TOOLS USED IN THE ONLINE ENVIRONMENT

    Directory of Open Access Journals (Sweden)

    POP Nicolae Al.

    2011-07-01

    Full Text Available Starting from the meaning of the communication process in marketing, the authors try to identify its role in assuring the continuity of the management process in what concerns the relationships between all the partners of the company, on the long term. An emphasis is made on the role of online communication and its tools in relationship marketing. In order to validate some of the mentioned ideas the authors have chosen to undertake a qualitative marketing research among the managers of some Romanian tourism companies. The qualitative part of the study had as purpose the identification of the main tools which form the basis of the communication with the beneficiaries of the touristic services, of the way in which the companies use the online communication tools for attracting, keeping and developing the long term relationships with their customers in the virtual environment. The following tools have been analyzed: websites, email marketing campaigns, e-newsletters, online advertising, search engines, sponsored links, blogs, RSS feed, social networks, forums, online discussion groups, portals, infomediaries and instant messaging. The chosen investigation method was the selective survey, the research technique - explorative interrogation and the research instrument - semi structured detailed interview, based on a conversation guide. A very important fact is the classification resulted after the respondents were requested to mention the most efficient tools for attracting customers and for maintaining the relationships with them. Although the notoriety of the online marketing tools is high, there are some tools that are known by definition, but are not used at all or are not used correctly; or are not known by definition, but are used in practice. The authors contributed by validating a performing methodology of qualitative research, a study which will open new ways and means for making the online communication tools used for touristic services in

  5. Marketing in Germany: A market research for a start-up business of cake making/decorating business in Frankfurt

    OpenAIRE

    Bondar, Kristina

    2016-01-01

    The research problem was to make a market analysis of cake making/decorating business in Frankfurt, Germany. Based on the research process, customers’ attitudes towards cake making/decorating companies were found out. The main objective of the thesis was to know targeted customer behavior and opinions towards a business idea of initiating business in cake making/decorating, in order to find out if it will be profitable or not. This thesis consists of four sections: Introduction, Market ...

  6. Electron-spin-resonance techniques in fuel research

    Energy Technology Data Exchange (ETDEWEB)

    1965-06-01

    E.s.r. techniques provide a sensitive means of identifying the free radicals present in pyrolytic and combustion reactions, and determining their concentration. This article explains the theoretical basis of these techniques and indicates the scope of the work recently initiated with the e.s.r. spectrometer at the Division of Coal Research.

  7. Child-oriented marketing techniques in snack food packages in Guatemala.

    Science.gov (United States)

    Chacon, Violeta; Letona, Paola; Barnoya, Joaquin

    2013-10-18

    Childhood overweight in Guatemala is now becoming a public health concern. Child-oriented marketing contributes to increase children's food preference, purchase and consumption. This study sought to assess the availability of child-oriented snack foods sold in school kiosks and convenience stores near public schools in Guatemala, to identify the marketing techniques used in child-oriented snack food packages and to classify the snacks as "healthy" or "less-healthy". We purchased all child-oriented snacks found in stores inside and within 200 square meters from four schools in an urban community. Snacks were classified as child-oriented if the package had any promotional characters, premium offers, children's television/movie tie-ins, sports references, or the word "child". We used a checklist to assess child-oriented references and price. Snacks were classified as "healthy" or "less-healthy" according to the UK standards for the Nutritional Profiling Model. We analyzed 106 packages found in 55 stores. The most commonly used technique was promotional characters (92.5%) of which 32.7% were brand-specific characters. Premium offers were found in 34% of packages and were mostly collectibles (50%). Most marketing techniques were located on the front and covered nearly 25% of the package surface. Median (interquartile range) price was US$ 0.19 (0.25). Nutrition labels were found in 91 (86%) packages and 41% had a nutrition related health claim. Most snacks (97.1%) were classified as "less-healthy". In Guatemala, the food industry targets children through several marketing techniques promoting inexpensive and unhealthy snacks in the school environment. Evidence-based policies restricting the use of promotional characters in unhealthy snack food packages need to be explored as a contributing strategy to control the obesity epidemic.

  8. Child-oriented marketing techniques in snack food packages in Guatemala

    Science.gov (United States)

    2013-01-01

    Background Childhood overweight in Guatemala is now becoming a public health concern. Child-oriented marketing contributes to increase children’s food preference, purchase and consumption. This study sought to assess the availability of child-oriented snack foods sold in school kiosks and convenience stores near public schools in Guatemala, to identify the marketing techniques used in child-oriented snack food packages and to classify the snacks as “healthy” or “less-healthy”. Methods We purchased all child-oriented snacks found in stores inside and within 200 square meters from four schools in an urban community. Snacks were classified as child-oriented if the package had any promotional characters, premium offers, children′s television/movie tie-ins, sports references, or the word “child”. We used a checklist to assess child-oriented references and price. Snacks were classified as “healthy” or “less-healthy” according to the UK standards for the Nutritional Profiling Model. Results We analyzed 106 packages found in 55 stores. The most commonly used technique was promotional characters (92.5%) of which 32.7% were brand-specific characters. Premium offers were found in 34% of packages and were mostly collectibles (50%). Most marketing techniques were located on the front and covered nearly 25% of the package surface. Median (interquartile range) price was US$ 0.19 (0.25). Nutrition labels were found in 91 (86%) packages and 41% had a nutrition related health claim. Most snacks (97.1%) were classified as “less-healthy”. Conclusion In Guatemala, the food industry targets children through several marketing techniques promoting inexpensive and unhealthy snacks in the school environment. Evidence-based policies restricting the use of promotional characters in unhealthy snack food packages need to be explored as a contributing strategy to control the obesity epidemic. PMID:24139325

  9. CATEGORICAL IMAGE COMPONENTS IN THE FORMING SYSTEM OF A MARKETING TECHNIQUES MANAGER’S IMAGE CULTURE

    OpenAIRE

    Anna Borisovna Cherednyakova

    2015-01-01

    Based on the understanding of the image culture formation of managers of marketing techniques, as a representative of the social and communication interaction of public structures, categorical apparatus of image culture with an emphasis on the etymology of the image, as an integral component of image culture was analyzed. Categorical components of the image are presented from the standpoint of image culture, as personal new formation, an integral part of the professional activity of the marke...

  10. SMART II : the spot market agent research tool version 2.0.

    Energy Technology Data Exchange (ETDEWEB)

    North, M. J. N.

    2000-12-14

    Argonne National Laboratory (ANL) has worked closely with Western Area Power Administration (Western) over many years to develop a variety of electric power marketing and transmission system models that are being used for ongoing system planning and operation as well as analytic studies. Western markets and delivers reliable, cost-based electric power from 56 power plants to millions of consumers in 15 states. The Spot Market Agent Research Tool Version 2.0 (SMART II) is an investigative system that partially implements some important components of several existing ANL linear programming models, including some used by Western. SMART II does not implement a complete model of the Western utility system but it does include several salient features of this network for exploratory purposes. SMART II uses a Swarm agent-based framework. SMART II agents model bulk electric power transaction dynamics with recognition for marginal costs as well as transmission and generation constraints. SMART II uses a sparse graph of nodes and links to model the electric power spot market. The nodes represent power generators and consumers with distinct marginal decision curves and varying investment capital as well individual learning parameters. The links represent transmission lines with individual capacities taken from a range of central distribution, outlying distribution and feeder line types. The application of SMART II to electric power systems studies has produced useful results different from those often found using more traditional techniques. Use of the advanced features offered by the Swarm modeling environment simplified the creation of the SMART II model.

  11. Research on the Marketing of Rural Tourism on the Basis of Market Segmentation

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    With the development of modern agriculture and the further improvement in balancing urban and rural development, rural tourism ushered in a new opportunity for development. However, due to lack of market segmentation,rural tourism in China is facing many problems.The rural tourists will be classified based on the market segmentation in this article,and then put forward four aspects from the use of different target market strategy, develop network marketing, Implements the region brand strategy and international marketing strategy.The aim is to offer advices and suggestions to the sustainable development of the rural tourism.

  12. Mass transit: devising a research-based marketing plan

    Energy Technology Data Exchange (ETDEWEB)

    Vanier, D.J.; Wotruba, T.R.

    1977-08-01

    This study presents a marketing planning procedural model that can be operationally used by marketing managers. The model enables the user to assess his company's performance on the various attributes of the marketing mix and to design a marketing program that caters to the needs of his marketplace. The model is applied here specifically to mass transit and is tested empirically. Within this context, it permits transit marketing to aim at increasing the probabilities of (i) greater usage on the part of existing riders and (ii) attracting prospects and converting them into actual customers.

  13. Mass transit: devising a research-based marketing plan

    Energy Technology Data Exchange (ETDEWEB)

    Vanier, D J; Wotruba, T R

    1977-08-01

    This study presents a marketing planning procedural model that can be operationally used by marketing managers. The model enables the user to assess his company's performance on the various attributes of the marketing mix and to design a marketing program that caters to the needs of his marketplace. The model is applied here specifically to mass transit and is tested empirically. Within this context, it permits transit marketing to aim at increasing the probabilities of (i) greater usage on the part of existing riders and (ii) attracting prospects and converting them into actual customers.

  14. Marketing Research Merely Reflects The Needs And Wants of Consumers

    OpenAIRE

    Theodossiou George; Kourti Chrisa

    2007-01-01

    In the recent years, marketers have focused their attention on the consumer. The aim is the acquisition of comparative advantage in the market. They have succeeded to develop organizations oriented to the market, and departments that support the competition strategy for the satisfaction of the needs and the wants of the consumers. The golden rule of Marketing says that a product is not sold but answers to a need of the market. To reveal this need question of the following type must be answere...

  15. New trends in innovation and customer relationship management: a challenge for market researchers.

    OpenAIRE

    Maklan, Stan; Knox, Simon; Ryals, Lynette

    2008-01-01

    For decades, one of the key roles of market research has been to help companies forecast customer acceptance of innovation and of changes to the marketing mix (the 4Ps). However, traditional market research is in danger of being left behind by new practices in sales, marketing and R&D. Reflecting an increasingly participative approach to customer relationships, these disciplines are moving towards customer involvement and co-creation of value rather than innovation mainly ge...

  16. [Changes in labor market participation of older employees in Germany: the perspective of labor market research].

    Science.gov (United States)

    Brussig, M

    2009-08-01

    For many years, Germany has been regarded in international comparisons as an example of a generous early retirement culture, resulting in a low labor market participation of older employees. Recently, however, employment rates of older employees have increased remarkably. Reasons are the demographic structure of older persons in Germany, a long-term trend of increasing female labor market participation, and reforms in labor-market policies and pension policies during the last 10 years. Despite an increasing labor market participation of older employees, traditional labor market risks for older persons partly remained, but some new risks evolved as well. Therefore, social differentiation among older employees increased.Although detailed macro descriptions exist, the causes of labor market developments cannot be fully understood with cross-sectional data alone. An important stimulus is to be expected from individual longitudinal data which reflect employment histories and labor market transitions such as employment exit and retirement.

  17. The uncertainty of marketing research in the formation of prices of production

    Directory of Open Access Journals (Sweden)

    S. A. Bagretsov

    2017-01-01

    Full Text Available The general conditions of formation of prices of products is obligatory accounting of all types of expenses. In the conditions of market relations, for each enterprise, the system of objective accounting of costs and management of costs necessary for production of products (services becomes especially important. The system of management accounting, on the one hand, allows for the accounting of production costs, and on the other – to analyze costs and assess their impact on the final result of the enterprise and the adoption of appropriate management decisions. Unlike the full cost costing system, the cost accounting system known in economic theory is based on separate accounting of fixed and variable costs, which allows to take into account the impact of fixed costs on pricing and profits from the sale of final output. On the basis of application of the device of fuzzy sets the technique of determination of rational, from the point of view of the producer, the price of production (services in the conditions of the available uncertainty of market researches and competitive advantages of the enterprise in the market of identical production is developed. In General, instrumental support of such approach to the determination of the product price is considered as a specialized information system to support the decision-making on the product price based on the results of market research. The market determined by this yield vector can be considered acceptable for the enterprise with a value of 0.55. At the same time, it may be accepted as unacceptable, but the level of clarity of assessment will be lower, namely 0.45. As you can see, the classification was quite blurred, which is a reflection of the fuzzy initial estimates of the proposed sales volumes for a certain price corridor.

  18. Research recruitment: A marketing framework to improve sample representativeness in health research.

    Science.gov (United States)

    Howcutt, Sarah J; Barnett, Anna L; Barbosa-Boucas, Sofia; Smith, Lesley A

    2018-04-01

    This discussion paper proposes a five-part theoretical framework to inform recruitment strategies. The framework is based on a marketing model of consumer decision-making. Respondents in surveys are typically healthier than non-respondents, which has an impact on the availability of information about those most in need. Previous research has identified response patterns, provided theories about why people participate in research and evaluated different recruitment strategies. Social marketing has been applied successfully to recruitment and promotes focus on the needs of the participant, but little attention has been paid to the periods before and after participant-researcher contact (during advertising and following completion of studies). We propose a new model which conceptualises participation as a decision involving motivation, perception of information, attitude formation, integration of intention and action and finally evaluation and sharing of experience. Discussion paper. This discussion paper presents a critical review. No literature was excluded on date and the included citations span the years 1981-2017. The proposed framework suggests that researchers could engage a broader demographic if they shape research design and advertising to perform functions that participants are seeking to achieve. The framework provides a novel and useful conceptualisation of recruitment which could help to inform public engagement in research design, researcher training and research policy. This framework challenges researchers to investigate the goals of the potential participants when designing a study's advertising and procedures. © 2017 John Wiley & Sons Ltd.

  19. A Case Study of Teaching Marketing Research Using Client-Sponsored Projects: Method, Challenges, and Benefits

    Science.gov (United States)

    Bove, Liliana L.; Davies, W. Martin

    2009-01-01

    This case study outlines the use of client-sponsored research projects in a quantitative postgraduate marketing research subject conducted in a 12-week semester in a research-intensive Australian university. The case study attempts to address the dearth of recent literature on client-sponsored research projects in the discipline of marketing.…

  20. Nuclear techniques used in agricultural research in Turkey

    International Nuclear Information System (INIS)

    Halitligil, M.B.

    1999-01-01

    Nuclear techniques that are in use in agricultural research in Turkey are : a.) techniques for monitoring and assessing the environmental pollution - such as monitoring the pesticides residues in food and soil using 14 C labelled pesticide's ; also plant root investigations using 32 P; b.) techniques for reducing the impact of increased plant productivity - such as the use of N tagged chemicals for optimizing the N fertilizer use and to determine the N 2 - fixation capacities of legumes. Also improving the water management practices - such as the determination of soil water , soil moisture characteristic cures and the leaching in soils by using the neutron probe; c.) techniques for agricultural resource development - such as the use of 60 Co and 137 Cs for obtaining new genotypes. The benefits and disadvantages of the application of nuclear techniques in agricultural research will be reviewed

  1. FOCUS-GROUP AND ITS IMPACT IN THE QUESTIONNAIRE OF MARKETING RESEARCH ON THE ROMANIAN CAR MARKET

    Directory of Open Access Journals (Sweden)

    MANEA Constantin

    2010-12-01

    Full Text Available Designing a questionnaire is the most profound activity which makes an impact on a research in marketing. The investigation instrument finally determines the quality of this type of research. Never will a market research be able to exceed its questionnaire in point of quality. The present contribution succinctly itemizes a research project for the Romanian car market, emphasizing the importance of focus group, and appends, at the end, the concrete result, applied to the Romanian car market. The first part describes the hypotheses and sets out the objectives of the research, focusing on the market leader, i.e. Automobile Dacia Renault. The second section describes the practical process of designing the questionnaire, with a special stress laid on the impact of focus-group in the final version. The synthesis of focus group is materialized through a number of final remarks on the manner of concretely writing the questionnaire, which was put to practical use on the Romanian car market.

  2. Research Study on the Migration of Clients on Banking Market

    Directory of Open Access Journals (Sweden)

    Cornelia Tureac

    2013-02-01

    Full Text Available In this paper we present the relevancy and importance of knowing the reasons on clients’migration to competitive banking institutions. The main reason of being the client of several banks isdue to the fierce competition between credit institutions,thusthe banking market has changed. Basedon a case study within the Raiffeisen Bank we researched and presented the reasons fordiscontinuation of banking tiesand the migration of clients to other banks. The used researchmethodology consisted of the application of analysis point of contact by sending a questionnairethrough which there could have been identified 105 migrating clients, out of which 89 were formerclients of Raiffeisen Bank. Since both in the specialized literatureand in practice there is very littleinformation about migration behavior of banking clients-especially in the category of small andmedium enterprises-the present research was not limited to the Raiffeisen Bank clients, but to all 105respondents whodiscontinued totally or partially their connection with the bank. It can be concludedthat the attitude of the bank clients has a considerable influence on the migration behavior. The most“infidel” banking clients are considered in the category of “clients oriented towards the conditions.”

  3. Applying DEA Technique to Library Evaluation in Academic Research Libraries.

    Science.gov (United States)

    Shim, Wonsik

    2003-01-01

    This study applied an analytical technique called Data Envelopment Analysis (DEA) to calculate the relative technical efficiency of 95 academic research libraries, all members of the Association of Research Libraries. DEA, with the proper model of library inputs and outputs, can reveal best practices in the peer groups, as well as the technical…

  4. Current research projects on traffic conflicts technique studies.

    NARCIS (Netherlands)

    Hondel, M. van den & and Kraay, J.H.

    1979-01-01

    A review of current research concerning the development, evaluation and use of the traffic conflicts technique is presented. The 32 studies, selected from the IRRD data base, are listed alphabetically by names of countries and under countries by names of research organizations. The IRRD descriptions

  5. Comparison of online marketing techniques on food and beverage companies' websites in six countries.

    Science.gov (United States)

    Bragg, Marie A; Eby, Margaret; Arshonsky, Josh; Bragg, Alex; Ogedegbe, Gbenga

    2017-10-26

    Food and beverage marketing contributes to poor dietary choices among adults and children. As consumers spend more time on the Internet, food and beverage companies have increased their online marketing efforts. Studies have shown food companies' online promotions use a variety of marketing techniques to promote mostly energy-dense, nutrient-poor products, but no studies have compared the online marketing techniques and nutritional quality of products promoted on food companies' international websites. For this descriptive study, we developed a qualitative codebook to catalogue the marketing themes used on 18 international corporate websites associated with the world's three largest fast food and beverage companies (i.e. Coca-Cola, McDonald's, Kentucky Fried Chicken). Nutritional quality of foods featured on those websites was evaluated based on quantitative Nutrient Profile Index scores and food category (e.g. fried, fresh). Beverages were sorted into categories based on added sugar content. We report descriptive statistics to compare the marketing techniques and nutritional quality of products featured on the company websites for the food and beverage company websites in two high-income countries (HICs), Germany and the United States, two upper-middle-income countries (UMICs), China and Mexico, and two lower-middle-income countries (LMICs), India and the Philippines. Of the 406 screenshots captured from company websites, 67·8% depicted a food or beverage product. HICs' websites promoted diet food or beverage products/healthier alternatives (e.g. baked chicken sandwich) significantly more often on their pages (25%), compared to LMICs (14·5%). Coca-Cola featured diet products significantly more frequently on HIC websites compared to LMIC websites. Charities were featured more often on webpages in LMICs (15·4%) compared to UMICs (2·6%) and HICs (2·3%). This study demonstrates that companies showcase healthier products in wealthier countries and advertise

  6. A hybrid PSO technique for procuring VAR ancillary service in the deregulated electricity markets

    Energy Technology Data Exchange (ETDEWEB)

    El-Araby, E.E. [Department of Electrical Engineering, Suez Canal University (Egypt); Yorino, Naoto [Department of Artificial Complex Systems Engineering, Hiroshima University (Japan)

    2010-07-15

    This paper develops a new market-based technique for acquiring VAR ancillary service in the electricity market. The main objective of the developed market is to enable transmission operator ''TO'' to procure VAR service in a long term contract from the critical VAR providers that satisfy minimum VAR service payment while maintaining system security. Reactive power control problem for voltage stability is introduced into the VAR market problem in an explicit manner for normal and emergency states. An integration of particle swarm optimization ''PSO'' is presented with successive linear programming ''SLP'' for dealing with the VAR ancillary service problem. The problem is formulated as a large-scale nonlinear constrained optimization problem with a non-differentiable objective function representing VAR payment and operational costs. This type of problem is hard to be treated straightforwardly by the classical optimization methods. Therefore, we propose here a two-layer hybrid PSO/SLP approach, which is suited for carrying out the difficulties associated with non-differentiable and discontinuous objective functions. The proposed method has been examined on the standard IEEE 57 bus-system and compared with GA/SLP method to demonstrate its capability. (author)

  7. Ethical Responsibility of Neuromarketing Companies in Harnessing the Market Research – a Global Exploratory Approach

    Directory of Open Access Journals (Sweden)

    Nicolae Al. Pop

    2014-02-01

    Full Text Available A key challenge in the 21st century is identifying how to satisfy consumers’ needs in the best manner possible, whilst ensuring companies’ financial profitability. Scientists play a major role in achieving this goal, as research methods, techniques and tools have continuously evolved. In the last two decades, the development of these instruments has seen an important boost, as neuromarketing methods and techniques added depth and accuracy to traditional studies. The main aim of this paper is to highlight the role and importance of neuromarketing research techniques in the evolution of neurosciences and to explain how these techniques are used in market research. One of the most important challenges for companies who offer neuromarketing services is to stick to ethical principles when performing the investigations. This is an obligation they have both towards the beneficiaries – the companies providing products or services – and towards their consumers as well. This challenge has always been a subject of dispute between the advocates and critics of neuromarketing. Thus, this paper deals with this and other controversial topics. It starts with analysing a traditional persuasion model that has inherently been influenced by the neuromarketing research features. Then, it addresses the positive and negative aspects that subjects might have to face throughout neuromarketing studies, always bearing in mind the current Ethical Code of Conduct issued by the Neuromarketing Science and Business Association (NMSBA. An exploratory online research helped the authors test several hypotheses on ethical issues that neuromarketing companies have to handle. The research was performed on 67 neuromarketing companies from around the world that are members of the NMSBA. The findings are relevant both to researchers and neuromarketing companies, even the Romanian ones, who can use them used as insights.

  8. RECOMMENDATIONS REGARDING THE INSTITUTIONALIZATION OF MARKETING RESEARCH ACTIVITY IN ROMANIAN MICROCREDIT ORGANIZATIONS

    Directory of Open Access Journals (Sweden)

    Savescu Roxana Florenta

    2012-12-01

    Full Text Available As they mature, microcredit organizations in Romania are becoming aware of the importance of marketing in their current activities. Although marketing interventions should be considered important on all types of markets, the reality is that micro-credit companies in Romania have a limited institutional capacity to develop and implement marketing programs. This implies that marketing efforts should be focused and marketing needs should be prioritized, according to the appropriate level of market development (developing markets, growth markets and mature markets. The paper presents the results of an exploratory marketing research study regarding the marketing activity performed by microfinance institutions in Romania. The purpose of the research was to identify courses of action to institutionalize marketing research in the current activity of the subjects analyzed. It has been our intention to give a very practical dimension to the recommendations regarding the marketing information useful for microcredit organizations and categories of marketing research needing to be conducted regularly, making them applicable within the specific Romanian environment. Given the fact that on a national level scientific concerns about microfinance in Romania, in general or about marketing in the field of microfinance in particular are almost nonexistent, this thesis can be regarded as an innovation. This conclusion comes both from the investigation of existing literature and from the author's interviews with managers of microfinance institutions who have argued that this was the first time when Romanian academic institutions got interested in this sector. Potential beneficiaries of the results of this study are: managers of microcredit organizations interested in the development and sustainability of the institutions they manage; various national and international organizations interested in designing technical assistance programs in the areas identified as being

  9. A Research on the Determination of Consumer Perceptions Related to Guerrilla Marketing Methods: Sample of Izmir Province

    OpenAIRE

    Ebru Onurlubaş

    2017-01-01

    In developing technology and differentiating markets, businesses have resorted the way of increasing their competitiveness by taking advantage of new marketing methods in order to stand out in the market. Within this context, companies have started to use different marketing strategies in order to be more effective in the market and to maintain their presence and awareness in different ways. Guerrilla marketing is an important marketing technique that small and medium-sized businesses are usi...

  10. Marketing in Higher Education. AAHE-ERIC/Higher Education Research Report No. 5, 1981.

    Science.gov (United States)

    Grabowski, Stanley M.

    Approaches to developing a successful marketing program for universities that is fair to both students and the academic integrity of the institution are considered. A comprehensive marketing plan includes market research, positioning, strategy formulation; recruitment/admission, communications, curriculum evaluation, retention, and evaluation.…

  11. Market Garden: a Simulation Environment for Research and User Experience in Smart Grids

    NARCIS (Netherlands)

    B.J. Liefers (Bart); F.N. Claessen (Felix); E.J. Pauwels (Eric); P.A.N. Bosman (Peter); J.A. La Poutré (Han)

    2014-01-01

    htmlabstractMarket Garden is a scalable research environment and demonstration tool, in which market mechanisms for smart energy systems and the interaction between end users, traders, system operators, and markets can be simulated. Users can create scenarios in a user-friendly editor in which a

  12. Climate services in the tourism sector - examples and market research

    Science.gov (United States)

    Damm, Andrea; Köberl, Judith; Prettenthaler, Franz; Kortschak, Dominik; Hofer, Marianne; Winkler, Claudia

    2017-04-01

    vulnerability of their tourism destination. In this project we analysed the impacts of +2 °C global warming on winter tourism demand in ski tourism related regions in Europe. In order to achieve the climate targets, tailored climate information services - for individual businesses as well as at the regional and national level - play an important role. The current market, however, is still in the early stages. In the ongoing H2020 projects EU-MACS (www.eu-macs.eu) and MARCO (www.marco-h2020.eu) (Nov 2016 - Oct 2018) Joanneum Research explores the climate services market in the tourism sector. The current use of climate services is reviewed in detail and in an interactive process key market barriers and enablers will be identified in close collaboration with stakeholders from the tourism industry. The analysis and co-development of new climate services concepts for the tourism sector aims to reduce the gaps between climate services supply and demand.

  13. South African exporter performance: new research into firm-specific and market characteristics

    Directory of Open Access Journals (Sweden)

    Christopher May

    2012-05-01

    Full Text Available The export marketing performance of any firm is influenced by a multitude of different factors. Given the multi-faceted nature of the export market, this research study investigated specific factors such as how firm-specific characteristics, product characteristics, market characteristics and export marketing strategies impact on the export marketing performance of South African manufacturing firms. Some of the findings of this research study indicated that firm size, investment commitment and careful planning, as firm-specific characteristics, had a significant influence on export marketing performance. The relationship between export experience and export marketing performance was insignificant. The degree of pricing adaptation and product adaptation had a significant effect on export marketing performance, while this was not the case with respect to the degree of promotion adaptation and distributor support.

  14. An analysis of market development strategy of a point-of-sale solutions provider's market research database

    OpenAIRE

    Medina, Ahmed

    2007-01-01

    This paper is a strategic analysis of Vivonet Inc. and its restaurant performance-benchmarking tool ZATA. Vivonet is a Point of Sales (POS) systems provider for the hospitality and the retail industry. Its ZATA product captures POS and other related information from restaurants and allows the restaurants to compare their performance with restaurants in their market segment. With ZATA, Vivonet has the opportunity to extend beyond the POS systems segment and compete in the market research i...

  15. Optimization models and techniques for implementation and pricing of electricity markets

    International Nuclear Information System (INIS)

    Madrigal Martinez, M.

    2001-01-01

    The operation and planning of vertically integrated electric power systems can be optimized using models that simulate solutions to problems. As the electric power industry is going through a period of restructuring, there is a need for new optimization tools. This thesis describes the importance of optimization tools and presents techniques for implementing them. It also presents methods for pricing primary electricity markets. Three modeling groups are studied. The first considers a simplified continuous and discrete model for power pool auctions. The second considers the unit commitment problem, and the third makes use of a new type of linear network-constrained clearing system model for daily markets for power and spinning reserve. The newly proposed model considers bids for supply and demand and bilateral contracts. It is a direct current model for the transmission network

  16. Using case-mix information in strategic hospital marketing. Deriving market research from patient data.

    Science.gov (United States)

    Little, A

    1992-01-01

    Hospital survival requires adaptation, adaptation requires understanding, and understanding requires information. These are the basic equations behind hospital strategic marketing, and one of the answers may lie in hospitals' own patient-data systems. Marketers' and administrators' enlightened application of case-mix information could become one more hospital survival tool.

  17. The Integration of Immigrants Into the Labour Markets of the EU. IAB Labour Market Research Topics.

    Science.gov (United States)

    Werner, Heinz

    Integration of foreign workers into European Union (EU) labor markets was evaluated. Three indicators of labor market integration were analyzed: unemployment rate, employment rate, and self- employment rate. Results were drawn from the Labor Force Survey data compiled by Eurostat. Findings indicated that, in all EU countries, the unemployment rate…

  18. Labour Market Effects of Employment Protection. IAB Labour Market Research Topics.

    Science.gov (United States)

    Walwei, Ulrich

    The labor market effects of employment protection were examined in a study of Germany's employment protection regulations and their impact on employment practices and patterns. The following topics were considered: (1) the question of whether Germany's labor market problems are a result of regulations; (2) employment security as a subject of labor…

  19. 7 CFR 982.58 - Research, promotion, and market development.

    Science.gov (United States)

    2010-01-01

    ... development, and marketing promotion, including paid advertising, designed to assist, improve, or promote the... direct expenditures for such marketing promotion including paid advertising as may be authorized. The... promotion including paid advertising, that promotes the sale of hazelnuts, hazelnut products, or their uses...

  20. Online marketing and advertising research : Traditional Theories Revisited

    NARCIS (Netherlands)

    Yudhistira, Titah

    2016-01-01

    Online marketing and advertising instruments—and the ways in which consumers react to them—are always evolving, which results in ongoing gaps in knowledge. This dissertation aims to fill some of these gaps by providing a greater understanding of how the Internet impacts online marketing and

  1. The Google Online Marketing Challenge and Research Opportunities

    Science.gov (United States)

    Neale, Larry; Treiblmaier, Horst; Henderson, Vani; Hunter, Lee; Hudson, Karen; Murphy, Jamie

    2009-01-01

    The Google Online Marketing Challenge is an ongoing collaboration between Google and academics, to give students experiential learning. The Challenge gives student teams US$200 in AdWords, Google's flagship advertising product, to develop online marketing campaigns for actual businesses. The end result is an engaging in-class exercise that…

  2. ECONOMIC-LAW COLLISIONS IN FINANCIAL MARKETS RESEARCH

    Directory of Open Access Journals (Sweden)

    S. Naumenkova

    2013-11-01

    Full Text Available In the article different approaches in interpretation of the notion “financial market” itself, in investigating its functions and instruments are analyzed. The author shows specific usage of particular instruments of financial markets in different countries, draws a conclusion about growth of significance of instrumental structure of financial market for the Russian Federation.

  3. INSIGHTS INTO QUALITATIVE VARIABLES ASSESSMENT IN MARKETING RESEARCH

    Directory of Open Access Journals (Sweden)

    Laura Catalina Timiras

    2014-07-01

    Full Text Available In this paper we present a number of issues to be taken into account in assessing the marketing qualitative variables. Thus, the opinions, the preferences, the attitudes, etc. of the consumers are qualitative variables whose measurement requires the use of different scales presented in the literature and, where appropriate, the researcher must develop scales adapted to the particularities of the study undertaken. Using a certain scale it is not random action. The literature presents both comparative methods and non-comparative scaling methods. Each of these categories generates certain types of information, and also they are complementary in the evaluation of various products, brands, organizations etc. Thus, if in a non-comparative scaling method can get information about how a product is evaluated (favorable or unfavorable, for example by the respondents, comparative scaling method allows us to determine where that product is in a series of investigated competing products. Another aspect to be taken into account in the construction of the scales is the number of levels used. It is intended to obtain information with high degree of detail, but without the risk of increasing the rate of non-response due to inability of respondents to make assessments through scales with too many levels. Finally, the expression used to collect information from respondents is essential in obtaining accurate and comparable information, with the emphasis on avoiding ambiguity in drawing scales.

  4. Market and market development: The future of marketing research in the energy sector; Markt- und Marktentwicklung: Die Zukunft der Marktforschung im Energiemarkt

    Energy Technology Data Exchange (ETDEWEB)

    Keller, B.; Matzke, S. [Emnid-Institut GmbH und Co., Bielefeld (Germany)

    1999-09-06

    The results published in this article are part of a survey elaborated by the Emnid-Institut GmbH and Co., entitled ''Instrumente zur Martorientierung 1999: Marketing und Marktforschung aus Sicht der Fuehrungskraefte'' (unofficial title translation: Instruments for market orientation 1999: Marketing and market research from the angle of business executives). The survey is based on an opinion poll among members of managing boards of municipal utilities. (orig./CB) [German] Die im Beitrag vorgestellten Ergebnisse entstammen der Emnid-Studie 'Instrumente zur Marktorientierung 1999: Marketing und Marktforschung aus Sicht der Fuehrungskraefte'. Eine Emnid-Studie im Fruehjahr unter Vorstaenden von Stadtwerken, Bielefeld 1999. (orig.)

  5. Academic Researchers on the Project Market in the Ethos of Knowledge Capitalism

    Science.gov (United States)

    Brunila, Kristiina; Hannukainen, Kristiina

    2017-01-01

    How knowledge capitalism retools the scope of academic research and researchers is an issue which this article ties to the project market in the ethos of knowledge capitalism. In Finland, academic research has been forced to apply for funding in project-based activities reflecting European Union policies. The project market, which in this article…

  6. Market Research in Public Education: AASA Keeps Its Ear to the Ground to Devise Strategic Messages

    Science.gov (United States)

    Gross, Michael A.

    2004-01-01

    The importance of marketing research can be gauged simply through an examination of the wide range of organizations that use research. These organizations include small and large businesses, manufacturing and technology companies, policymakers, nonprofit organizations and government agencies. Marketing research focuses on the identification of…

  7. 75 FR 14131 - Effect on Propane Consumers of the Propane Education and Research Council's Operations, Market...

    Science.gov (United States)

    2010-03-24

    ... Propane Education and Research Council's Operations, Market Changes and Federal Programs AGENCY... Education and Research Council (PERC), in conjunction with the cumulative effects of market changes and... requirements under the Propane Education and Research Act of 1996 that established PERC and requires the...

  8. Research on market power and market structure: A direct measure of market power of internet platform enterprises

    Directory of Open Access Journals (Sweden)

    Baowen Sun

    2017-09-01

    Full Text Available Purpose – This paper aims to clear whether the monopoly structure of the internet industry has produced market power and discussed the welfare change of the internet industry monopoly. Design/methodology/approach – By using new empirical industrial organization methods and taking the e-commerce market as an example, the authors measured market power and economies of scale of the internet platform companies. Findings – Internet platform enterprises have formed scale economy, but it has not had market power, and the industry still maintains high levels of competition; also, the emergence of large enterprises may increase the welfare of consumers. Originality/value – The conclusion of this paper clarified actual competition status of internet industry and provided a new foothold for regulation and ideas for the traditional industry to crack the Marshall Conflict.

  9. The critical incident technique in dental research: A review

    Directory of Open Access Journals (Sweden)

    Binu Santha

    2016-01-01

    Full Text Available Research is a scientific quest to find answers to certain questions. It makes us think with curiosity and wonderment about how to make something better. Research contributes in a major way to the development and maintenance of health and health care systems. Qualitative research is concerned with qualitative phenomena and includes subjective assessment of attitudes, opinions, and behavior. It is especially important in the behavioral sciences where the aim is to discover the underlying motives of human behavior. The critical incident technique (CIT is a well-established qualitative research tool used in many areas of health sciences including nursing, medicine, dentistry, and their respective education systems. This technique is described as consisting of “a set of procedures for collecting direct observations of human behavior in such a way as to facilitate their potential usefulness in solving practical problems.” This review gives a gist of CIT and its application in different aspects of dental research.

  10. Green Marketing Mix: A Review of Literature and Direction for Future Research

    OpenAIRE

    Prashant Kumar; Bhimrao Ghodeswar

    2015-01-01

    The purpose of this paper is to report the findings of a systematic review of literature in green marketing domain and to propose directions for future research. Green marketing issues are delineated from literature extending marketing orientation and marketing mix frameworks. As society becomes more concerned with the natural environment, businesses modify their behaviour in an attempt to address society's concerns. Based on the literature review, the conceptual review and direction for futu...

  11. A Research on Market Orientation of SMES in India: A Qualitiative Approach.

    OpenAIRE

    Jaggi, Rajiv Raja

    2007-01-01

    Market orientation is a very challenging subject in the marketing literature and its significance is being recognised gradually in theoretically as well in practical application. There have been various studies showing the positive effect of market orientation on the performance of large firms. But there has not been enough research about the market orientation of small and medium enterprises (SMEs). Taking into consideration the growing importance of SME sector in various economies especiall...

  12. Use of market research data by state chronic disease programs, Illinois, 2012-2014.

    Science.gov (United States)

    Amerson, Nancy L; Arbise, Benjamin S; Kelly, Nora K; Traore, Elizabeth

    2014-09-25

    Market research data complement traditional epidemiologic data by allowing users to examine health behavior and patterns by census block or census tract. Market research data can identify products and behaviors that align or do not align with public health program goals. Illinois is a recipient of an award from the Directors of Health Promotion and Education to use industry market research data collected by The Nielsen Company for public health purposes. Illinois creates customized community profiles using market research data on tobacco use characteristics to describe the demographics, habits, and media preferences of smokers in certain locations. Local agencies use profiles to plan and target marketing initiatives, reach disparate groups within overall community populations, and restructure program objectives and policy initiatives. Local market research data provide detailed information on the characteristics of smokers, allowing Illinois communities to design public health programs without having to collect data on their own.

  13. MARKETING RESEARCHES OF THE POPULATIONS HEALTH STATE AS A FACTOR OF DEMAND FORMATION IN THE MARKET OF PAID MEDICAL SERVICES

    Directory of Open Access Journals (Sweden)

    Nataliia Hrechanyk

    2017-08-01

    Full Text Available The state of health of the population is one of the most important indicators of the well-being of the nation. Important directions of health care reform are optimization of management, rational distribution of limited financial resources, efficient use of material resources, introduction of health insurance, restructuring of treatment and preventive care to the people. Marketing of medical services market is one of the most complex types of marketing. Because it is medical services that are connected with the protection and maintenance of the most important values ​​of a person - life and health. The market for medical services is a combination of socio-economic relations in the healthcare sector. The most important components of the analysis of any market, including the market of medical services, are marketing research, which is a systematic collection, processing, analysis of data and information in order to formulate proposals for effective activities on it. In the field of public health, marketing can be defined as a complex process of planning, economic substantiation and management of the process of provision of medical services, the formation of a pricing policy of the medical-preventive process, ensuring effective communication with patients. The purpose of the study is to identify the health of the population and determine the demand factors for paid health services and their demand. The main task set before market research on the health of the population is the formation and provision of benefits to consumers that meet their needs for qualified medical care and quality of life. The research methods used in the work are based on probabilistic, stratified, quota, representative samples for the entire population of Ivano-Frankivsk and Ivano-Frankivsk region. The obtained results allow us to give a realistic assessment of the main trends and allow us to assess the potential of socio-economic adaptation of the population in the

  14. Getting personal with marketing research: A first year teaching innovation. A Practice Report

    Directory of Open Access Journals (Sweden)

    Mary FitzPatrick

    2010-07-01

    Full Text Available ‘Research’ can be a challenging topic for lecturers to teach, and a dry subject for students to learn. This paper presents a teaching innovation that involves first year students personally in the topic of marketing research - both as participant/producers of the research data and as clients/end-users of the marketing research. The teaching/learning innovation is based on pedagogical principles to make research theory accessible by bringing marketing research to life. It begins with personal data produced by the students, which is collated and then presented in the lectures, overlaid on a collage of the students’ ID photos to make the innovation visually engaging and to illustrate a real-life application of the marketing research process. For the students, this application that describes their own behaviours and opinions is immediately relevant. For us as teachers it is an exciting teaching activity that simultaneously demonstrates the practice, benefits, and processes of marketing research.

  15. Research in decommissioning techniques for nuclear fuel cycle facilities in JNC. 7. JWTF decommissioning techniques

    International Nuclear Information System (INIS)

    Ogawa, Ryuichiro; Ishijima, Noboru

    1999-02-01

    Decommissioning techniques such as radiation measuring and monitoring, decontamination, dismantling and remote handling in the world were surveyed to upgrading technical know-how database for decommissioning of Joyo Waste Treatment Facility (JWTF). As the result, five literatures for measuring and monitoring techniques, 14 for decontamination and 22 for dismantling feasible for JWTF decommissioning were obtained and were summarized in tables. On the basis of the research, practical applicability of those techniques to decommissioning of JWTF was evaluated. This report contains brief surveyed summaries related to JWTF decommissioning. (H. Itami)

  16. Application of the System Approach to Financial Services Market Research

    Directory of Open Access Journals (Sweden)

    Dubyna Maksym V

    2016-08-01

    Full Text Available The article analyzes the nature of the financial services market by using the system approach methodology. In particular, the attention is focused on the already existing conceptual approaches to defining the nature of this market, their basic aspects are analyzed. The use of the system approach allowed to identify the essence of the financial services market as a single, complex system, which is proposed to be considered as an aggregate number of consumers and providers of financial services operating within a single economic space, their relationships emerging to meet different in their nature demands for financial services, with their interrelation being associated with movement of financial resources within this space and partially accompanied by processes of transformation of temporary free funds of economic entities into credit and investment resources. In the article the system components and the relationships between them are determined, the elements of the environment are identified and their relationship with the market for financial services described.

  17. Marketing research of consumer preferences in juice products market in Kemerovo

    Directory of Open Access Journals (Sweden)

    T. F. Kiseleva

    2017-01-01

    Full Text Available In this paper, studies on juice products market in Kemerovo, preferences of Kemerovo residents buying juice products were conducted. With the help of the data obtained, the characteristics of juice products market in Kemerovo with the identification of the main suppliers of products were given. The object of the study in thiswork was the residents of Kemerovo. The purpose of the work was to study juice products market in Kemerovo, to investigate the preferences of Kemerovo residents buying juice products. The objectives of this work werethe following: characteristics of juice products market in Kemerovo, determining of the potential of the juice products market, analysis of the division of the market between producers, processing of the data obtained concerning the state of the juice products market in Kemerovo. The survey method was used to study the goals. Questioning is a method of collecting primary material in the form of a written survey of a large number of respondents to collect information on the state of certain aspects of the process under study. The questionnaire can cover a wide range of people, which makes it possible to minimize atypical manifestations, while personal contact with the respondent is not necessary. Another important advantage of the method is the convenience of performing mathematical processing of questionnaires. According to the processed questionnaires, advice of recommendation character, which is not mandatory for use, was given to the producers of juice products. Taking these recommendations into account, the manufacturer will be able to determine the characteristic and inherent features of the juice market in Kemerovo. Kemerovo residents were asked to answer a number of questions. The survey was conducted anonymously. The answers are informative and will be used for further study.

  18. Quality Control Versus Innovation in Research on Marketing

    OpenAIRE

    JS Armstrong

    2005-01-01

    Brownlie and Saren (this issue) claim that “few innovative papers appear in the top marketing journals.” They attribute this problem to incentive structures. They ask what steps might be taken by the various stakeholders to encourage the development and transmission of useful innovative ideas. Presumably, this means findings that might contribute to better practices in marketing management. I address the first two issues (the problem and why it occurs) by using empirical search by myself and ...

  19. Using prediction markets to estimate the reproducibility of scientific research

    Science.gov (United States)

    Dreber, Anna; Pfeiffer, Thomas; Almenberg, Johan; Isaksson, Siri; Wilson, Brad; Chen, Yiling; Nosek, Brian A.; Johannesson, Magnus

    2015-01-01

    Concerns about a lack of reproducibility of statistically significant results have recently been raised in many fields, and it has been argued that this lack comes at substantial economic costs. We here report the results from prediction markets set up to quantify the reproducibility of 44 studies published in prominent psychology journals and replicated in the Reproducibility Project: Psychology. The prediction markets predict the outcomes of the replications well and outperform a survey of market participants’ individual forecasts. This shows that prediction markets are a promising tool for assessing the reproducibility of published scientific results. The prediction markets also allow us to estimate probabilities for the hypotheses being true at different testing stages, which provides valuable information regarding the temporal dynamics of scientific discovery. We find that the hypotheses being tested in psychology typically have low prior probabilities of being true (median, 9%) and that a “statistically significant” finding needs to be confirmed in a well-powered replication to have a high probability of being true. We argue that prediction markets could be used to obtain speedy information about reproducibility at low cost and could potentially even be used to determine which studies to replicate to optimally allocate limited resources into replications. PMID:26553988

  20. Using prediction markets to estimate the reproducibility of scientific research.

    Science.gov (United States)

    Dreber, Anna; Pfeiffer, Thomas; Almenberg, Johan; Isaksson, Siri; Wilson, Brad; Chen, Yiling; Nosek, Brian A; Johannesson, Magnus

    2015-12-15

    Concerns about a lack of reproducibility of statistically significant results have recently been raised in many fields, and it has been argued that this lack comes at substantial economic costs. We here report the results from prediction markets set up to quantify the reproducibility of 44 studies published in prominent psychology journals and replicated in the Reproducibility Project: Psychology. The prediction markets predict the outcomes of the replications well and outperform a survey of market participants' individual forecasts. This shows that prediction markets are a promising tool for assessing the reproducibility of published scientific results. The prediction markets also allow us to estimate probabilities for the hypotheses being true at different testing stages, which provides valuable information regarding the temporal dynamics of scientific discovery. We find that the hypotheses being tested in psychology typically have low prior probabilities of being true (median, 9%) and that a "statistically significant" finding needs to be confirmed in a well-powered replication to have a high probability of being true. We argue that prediction markets could be used to obtain speedy information about reproducibility at low cost and could potentially even be used to determine which studies to replicate to optimally allocate limited resources into replications.

  1. Understanding and reaching family forest owners: lessons from social marketing research

    Science.gov (United States)

    Brett J. Butler; Mary Tyrrell; Geoff Feinberg; Scott VanManen; Larry Wiseman; Scott Wallinger

    2007-01-01

    Social marketing--the use of commercial marketing techniques to effect positive social change--is a promising means by which to develop more effective and efficient outreach, policies, and services for family forest owners. A hierarchical, multivariate analysis based on landowners' attitudes reveals four groups of owners to whom programs can be tailored: woodland...

  2. A pilot modeling technique for handling-qualities research

    Science.gov (United States)

    Hess, R. A.

    1980-01-01

    A brief survey of the more dominant analysis techniques used in closed-loop handling-qualities research is presented. These techniques are shown to rely on so-called classical and modern analytical models of the human pilot which have their foundation in the analysis and design principles of feedback control. The optimal control model of the human pilot is discussed in some detail and a novel approach to the a priori selection of pertinent model parameters is discussed. Frequency domain and tracking performance data from 10 pilot-in-the-loop simulation experiments involving 3 different tasks are used to demonstrate the parameter selection technique. Finally, the utility of this modeling approach in handling-qualities research is discussed.

  3. Advantages and disadvantages of four interview techniques in qualitative research

    NARCIS (Netherlands)

    Opdenakker, R.J.G.

    2006-01-01

    Face-to-face interviews have long been the dominant interview technique in the field of qualitative research. In the last two decades, telephone interviewing became more and more common. Due to the explosive growth of new communication forms, such as computer mediated communication (for example

  4. Research problems and trends of the pharmaceutical market Sudan as social oriented structure of the country

    OpenAIRE

    Олена Миколаївна Євтушенко; Осама Абузаїд Мохамед Нур Ахмед

    2016-01-01

    Aim: The research object was the definition of problems and tendencies of pharmaceutical market development of Sudan as the country which in recent years tries to pull through the consequence of political and economic crisis and to build the socially oriented model of the state.Methods: In the researches it has been used the marketing and economic analysis methods as well as the historical, logical, comparative and graphic methods.Results: The authors represented the marketing analysis result...

  5. Post-market clinical research conducted by medical device manufacturers: a cross-sectional survey.

    Science.gov (United States)

    Ross, Joseph S; Blount, Katrina L; Ritchie, Jessica D; Hodshon, Beth; Krumholz, Harlan M

    2015-01-01

    In the US, once a medical device is made available for use, several requirements have been established by the US Food and Drug Administration (FDA) to ensure ongoing post-market surveillance of device safety and effectiveness. Our objective was to determine how commonly medical device manufacturers initiate post-market clinical studies or augment FDA post-market surveillance requirements for higher-risk devices that are most often approved via the FDA's pre-market approval (PMA) pathway. We conducted a cross-sectional survey of 47 manufacturers with operations in California, Minnesota, and Massachusetts who market devices approved via the PMA pathway. Among 22 respondents (response rate =47%), nearly all self-reported conducting post-market clinical research studies, commonly between 1 and 5; only 1 respondent reported never conducting post-market clinical research studies. While manufacturers most often engaged in these studies to satisfy FDA requirements, other reasons were reported, including performance monitoring and surveillance and market acceptance initiatives. Risks of conducting and not conducting post-market clinical research studies were described through open-ended response to questions. Medical device manufacturers commonly initiate post-market clinical studies at the request of the FDA. Clinical data from these studies should be integrated into national post-market surveillance initiatives.

  6. Persuasive techniques used in television advertisements to market foods to UK children.

    Science.gov (United States)

    Boyland, Emma J; Harrold, Joanne A; Kirkham, Tim C; Halford, Jason C G

    2012-04-01

    The aim of this study was to quantify the nature and extent of use of persuasive marketing techniques in television advertisements (adverts) to promote foods to children. Popular UK commercial television channels broadcasting children's/family viewing were recorded for 2 days (6 am-10 pm) every month in 2008 and recordings were screened for adverts. Eighteen thousand eight hundred and eighty eight adverts were for food and these were coded for peak/non-peak children's viewing time and representation of core (healthy)/non-core (unhealthy)/miscellaneous foods. The analysis assessed use of persuasive appeals, premium offers, promotional characters (brand equity and licensed characters), celebrity endorsers and website promotion in food adverts. Promotional characters, celebrity endorsers and premium offers were used more frequently to promote non-core than core foods, even on dedicated children's channels. Brand equity characters featured on a greater proportion of food adverts than licensed characters. A food brand website was promoted in a third of food adverts (websites are not covered by the statutory regulation on food advertising). This extensive analysis of television adverts demonstrated that the use of persuasive marketing techniques to promote unhealthy foods was extensive in broadcasting popular with children despite regulations. Further studies should incorporate an analysis of the content of websites promoted during food adverts. Copyright © 2011 Elsevier Ltd. All rights reserved.

  7. A German research project about applicable graphite cutting techniques

    International Nuclear Information System (INIS)

    Holland, D.; Quade, U.; Bach, F.W.; Wilk, P.

    2001-01-01

    In Germany, too, quite large quantities of irradiated nuclear graphite, used in research and prototype reactors, are waiting for an environmental way of disposal. While incineration of nuclear graphite does not seem to be a publicly acceptable way, cutting and packaging into ductile cast iron containers could be a suitable way of disposal in Germany. Nevertheless, the cutting of graphite is also a very difficult technique by which a large amount of secondary waste or dust might occur. An applicable graphite cutting technique is needed. Therefore, a group of 13 German partners, consisting of one university, six research reactor operators, one technical inspection authority, three engineering companies, one industrial cutting specialist and one commercial dismantling company, decided in 1999 to start a research project to develop an applicable technique for cutting irradiated nuclear graphite. Aim of the project is to find the most suitable cutting techniques for the existing shapes of graphite blocks with a minimum of waste production rate. At the same time it will be learned how to sample the dust and collect it in a filter system. The following techniques will be tested and evaluated: thermal cutting, water jet cutting, mechanical cutting with a saw, plasma arc cutting, drilling. The subsequent evaluation will concentrate on dust production, possible irradiation of staff, time and practicability under different constraints. This research project is funded by the German Minister of Education and Research under the number 02 S 7849 for a period of two years. A brief overview about the work to be carried out in the project will be given. (author)

  8. Market dynamics as a driver towards the evolution of research needs

    African Journals Online (AJOL)

    Market dynamics offer positive (incentive) or negative (disincentive) feedback loops that shape the research needs for, or certain aspects of, a particular technology. Our case study results illustrate how market dynamics have influenced the evolution of research needs in the wastewater treatment sector, with specific ...

  9. 76 FR 14562 - Federal Acquisition Regulation; Additional Requirements for Market Research

    Science.gov (United States)

    2011-03-16

    ... and small disadvantaged business, should be exempt from market research requirements because the... subcontracting opportunities for small- business concerns. Careful attention to market-research strategies is an effective method for creating contract opportunities for small- business concerns. It provides them with an...

  10. Broadening Student Perspectives on Marketing Research Ethics: Development and Applications of a Teaching Module

    Science.gov (United States)

    Handlin, Amy

    2012-01-01

    This paper describes an ethics module developed by the author to engage marketing research students during the fall semester, when they are bombarded by political polls. The module matches ethically questionable polling practices to similarly troubling practices in marketing research. The goals are to show that ethical principles are not topic- or…

  11. 48 CFR 312.202(d) - Market research and description of agency need.

    Science.gov (United States)

    2010-10-01

    ... 48 Federal Acquisition Regulations System 4 2010-10-01 2010-10-01 false Market research and description of agency need. 312.202(d) Section 312.202(d) Federal Acquisition Regulations System HEALTH AND... for the Acquisition of Commercial Items 312.202(d) Market research and description of agency need...

  12. A review of hydrogeology research techniques and technology

    International Nuclear Information System (INIS)

    Grisak, G.E.; Pickens, J.F.

    1985-06-01

    A review of techniques and technology pertaining to the movement of ground water, solutes/radionuclides and heat through porous and fractured media has been conducted. The theory describing each of these processes has been presented in terms of their partial differential equations. The equations serve as the basis for the identification of processes. These parameters have been discussed in detail with regards to their importance in controlling the overall transport processes. A hypothetical research program has been assembled for the purpose of illustrating the hydrogeologic methods and research techniques applicable to site characterization studies. Areas where the current state of the art is lacking have been identified and the necessary research has been recommended. 103 refs

  13. A Content analysis of articles published in Journal of the School of Business Administration: Marketing and marketing research (1972-2007)

    OpenAIRE

    Bozbay, Zehra

    2012-01-01

    The study examined the trends of marketing articles published in Journal of the School of Business Administration, Istanbul University using content analysis method. The main objective of the study was to identify marketing and marketing research articles published in Journal of the School of Business Administration between years 1972-2007 and to assess publications' contents in order to determine the marketing trends. The trends and development in marketing were documented by the ...

  14. The Online Marketing Research on the Factors of Competitiveness of Enterprises in the Computer Accessory Market

    Directory of Open Access Journals (Sweden)

    Yashkina Oksana I.

    2017-04-01

    Full Text Available The article is aimed at identifyng the factors of competitiveness of enterprises in the market for computer accessories (on the example of the «ZONA51» store and suggesting certain actions as to creating and strengthening competitive advantages. The main competitors of the enterprise, which offer computer accessories, as well as the basic preferences of consumers in choosing the game-oriented computer accessories, have been explored. The study has found that price and active Internet communications are the main factors in the competitiveness of enterprises in the market for computer accessories. It is also important to use communicative channels such as «word-of-mouth marketing» for specific types of goods. The target audience of the products analyzed is young people, so it is also important to advertise resources near the places of youth gatherings to provide active communications. Further studies should consider the factors of competitiveness of Internet shops with different orientation.

  15. Research and Production Corporation Radiy activities within Canadian nuclear market

    International Nuclear Information System (INIS)

    Bakhmach, I.; Siora, O.; Kharchenko, V.; Sklyar, V.; Andrashov, A.

    2011-01-01

    This paper presents key results of RPC Radiy activities within Canadian nuclear market. RPC Radiy (located in Kirovograd, Ukraine) is a vendor which designs and produces digital safety I and C platform as well as turnkey applications, based on the platform, for NPPs (safety systems). The main feature of the Radiy Platform is the application of Field Programmable Gates Arrays (FPGA) as programmable components for logic control operations. Since 2009 RPC Radiy started to explore the possibility to conduct the expansion to Canadian nuclear market. The activities performed by RPC Radiy related to this direction are resulted in several joint projects with Canadian companies. (author)

  16. Marketing.

    Science.gov (United States)

    Chambers, David W

    2010-01-01

    There is not enough marketing of dentistry; but there certainly is too much selling of poor quality service that is being passed off as dentistry. The marketing concept makes the patient and the patients' needs the ultimate criteria of marketing efforts. Myths and good practices for effective marketing that will promote oral health are described under the traditional four "Ps" categories of "product" (best dental care), "place" (availability), "promotion" (advertising and other forms of making patients aware of available services and how to use them), and "price" (the total cost to patients of receiving care).

  17. Application of infrared technique in research of mechanical properties

    International Nuclear Information System (INIS)

    Huang, Y.; Shih, C.H.

    1985-08-01

    The infrared technique as a new method is more useful for research of materials science. This paper simply describes the techniques of infrared temperature measurement and thermography and provides the experimental data of some metals and alloys during the deformation and the fatigue process by use of the infrared sensing method. It is shown that the conventional tensile data can be correlated with infrared radiational energy change during the tensile pulling. The temperature field of metal during elastic-plastic deformation can be calculated by finite element analysis, and the thermoelastic effect of metal can be shown by thermography. The infrared technique can be used to predict the fatigue damage, monitor their propagations and give the alarm at fracture. Finally, it must be pointed out that the irreversibility of infrared emission of metal can be used as a basis of nondestructive testing. (author)

  18. Research on Standardization of Zhejiang Plastics City Online Trade Market

    Institute of Scientific and Technical Information of China (English)

    Cen Guanjun

    2006-01-01

    @@ Since the establishment of the online trading market for Zhejiang Plastics City in Yuyao, by using leading information technology we consolidate the business, logistics, information, and capital with purchasing, transportation,warehousing, forwarding, and distribution into an integrated online trading system in terms of standardization of each process.

  19. The technique of participatory research in community development.

    Science.gov (United States)

    Anyanwu, C N

    1988-01-01

    The technique of participatory research in community development is based on the involvement of the beneficiaries of the research in the entire research process, including the formulation of the research design, the collection of data, interpretation of information collected, and the analysis of findings. Thus, research teams utilizing this approach are composed of villagers, farmers, unemployed people, local leaders, and educators. The research process thus offers an educational experience that helps to identify community needs and motivate community members to become committed to the solution of their own problems. Moreover, this approach challenges the prevalent notion that only professional researchers can generate knowledge for meaningful social reform. A participatory research technique, based on the concept of citizen enlightenment for community development, was adopted by the Department of Adult Education at the University of Ibadan in a study of rural poverty in Oyo State's Apasan villages. The research team, comprised of local leaders, peasant farmers, teachers, local students, and university students, identified the villages' isolation and food scarcity as major causes of poverty. 2 actions were taken in response to these findings: 1) the construction of a road linking the Apasan communities with the State capital, enabling villagers to travel to the town, sell their goods, and purchase needed items; and 2) formation of a primary cooperative society for multipurpose farming. These actions have solved the food problem, improved the villagers' earning capacity, and resulted in the return of numerous villagers who had migrated to towns to find wage employment. Because the villagers were directly involved in the study of their problems, they were able to become more aware of their social reality and make the changes needed to lift them out of poverty.

  20. An Empirical Research on Non-Economic Factors That Effects Individuals Stock Market Participation Preferences

    Directory of Open Access Journals (Sweden)

    Ali BAYRAKDAROĞLU

    2015-12-01

    Full Text Available The purpose of this study, understanding the direct participation of depositors in Turkey to stock markets according to some social and behavioral factors. Because of unable to explain stock market and risk free assets market participation differences even with risk premium and low level of stock market participation led us to consider some social factors like financial literacy, risk perception, trust, short and long term market expectations. This study was conducted on 329 students Business Administration department at Faculty of Economics and Administrative Sciences of Muğla Sıtkı Koçman University by using survey technique. The data were analyzed by logistic regression showed that social factors like risk perception, financial literacy, trust to financial institutions, short and long term expectations affects the stock market participation preferences.

  1. The Food Marketing Defense Model: Integrating Psychological Research to Protect Youth and Inform Public Policy.

    Science.gov (United States)

    Harris, Jennifer L; Brownell, Kelly D; Bargh, John A

    2009-12-01

    Marketing practices that promote calorie-dense, nutrient-poor foods directly to children and adolescents present significant public health risk. Worldwide, calls for government action and industry change to protect young people from the negative effects of food marketing have increased. Current proposals focus on restricting television advertising to children under 12 years old, but current psychological models suggest that much more is required. All forms of marketing pose considerable risk; adolescents are also highly vulnerable; and food marketing may produce far-reaching negative health outcomes. We propose a food marketing defense model that posits four necessary conditions to effectively counter harmful food marketing practices: awareness, understanding, ability and motivation to resist. A new generation of psychological research is needed to examine each of these processes, including the psychological mechanisms through which food marketing affects young people, to identify public policy that will effectively protect them from harmful influence.

  2. Bond Market Analysis: the Main Constraints in the Research of 21st Century

    Directory of Open Access Journals (Sweden)

    Ieva Astrauskaitė

    2013-09-01

    Full Text Available Searching for alternative source of bank financing, the view on capital market is taken. Recent research on capital market issues are arranged into four dimensions: theory and assumptions of efficient capital market, government’s role in it, other distortions and global interrelatedness. Main investigations are decentralized and visualized in “theoretical eight” model. Conclusions made on the diversity of interpretation of market efficiency, strongly expressed demand of information symmetry, soft actions of governments and the value of foreign performance in domestic markets. Furthermore, new approach to the classification of countries by their maturity in capital market is argued. The state of art of 2009-2012 of bond market and government debt is briefly described.

  3. Research and development of treatment techniques for LLW from decommissioning: Decontamination and volume reduction techniques

    International Nuclear Information System (INIS)

    Hirabayashi, T.; Kameo, Y.; Nakashio, N.

    2001-01-01

    For the purpose of reducing the amount and/or volume of low-level radioactive waste (LLW) arising from decommissioning of nuclear reactor, the Japan Atomic Energy Research Institute (JAERI) has been developing four decontamination techniques. They are: (a) Gas-carrying abrasive method, (b) In-situ remote electropolishing method for pipe system before dismantling, (c) Bead reaction - thermal shock method, and (d) Laser induced chemical method for components after dismantling. JAERI in developing techniques are also carrying out melting tests of metal and non-metal. Melting was confirmed to be effective in reducing the volume, homogenizing, and furthermore stabilizing non-metallic wastes. (author)

  4. Advantages and Disadvantages of Four Interview Techniques in Qualitative Research

    Directory of Open Access Journals (Sweden)

    Raymond Opdenakker

    2006-09-01

    Full Text Available Face-to-face interviews have long been the dominant interview technique in the field of qualitative research. In the last two decades, telephone interviewing became more and more common. Due to the explosive growth of new communication forms, such as computer mediated communication (for example e-mail and chat boxes, other interview techniques can be introduced and used within the field of qualitative research. For a study in the domain of virtual teams, I used various communication possibilities to interview informants as well as face-to-face interviews. In this article a comparison will be made concerning the advantages and disadvantages of face-to-face, telephone, e-mail and MSN messenger interviews. By including telephone and MSN messenger interviews in the comparison, the scope of this article is broader than the article of BAMPTON and COWTON (2002. URN: urn:nbn:de:0114-fqs0604118

  5. Ion backscattering techniques applied in materials science research

    International Nuclear Information System (INIS)

    Sood, D.K.

    1978-01-01

    The applications of Ion Backscattering Technique (IBT) to material analysis have expanded rapidly during the last decade. It is now regarded as an analysis tool indispensable for a versatile materials research program. The technique consists of simply shooting a beam of monoenergetic ions (usually 4 He + ions at about 2 MeV) onto a target, and measuring their energy distribution after backscattering at a fixed angle. Simple Rutherford scattering analysis of the backscattered ion spectrum yields information on the mass, the absolute amount and the depth profile of elements present upto a few microns of the target surface. The technique is nondestructive, quick, quantitative and the only known method of analysis which gives quantitative results without recourse to calibration standards. Its major limitations are the inability to separate elements of similar mass and a complete absence of chemical-binding information. A typical experimental set up and spectrum analysis have been described. Examples, some of them based on the work at the Bhabha Atomic Research Centre, Bombay, have been given to illustrate the applications of this technique to semiconductor technology, thin film materials science and nuclear energy materials. Limitations of IBT have been illustrated and a few remedies to partly overcome these limitations are presented. (auth.)

  6. [Introducing marketing strategies and techniques into the field of voluntary blood donation, to meet the rise in blood demand].

    Science.gov (United States)

    Pesavento, S; Bégué, L

    2011-04-01

    Social marketing uses marketing principles and techniques to induce a target audience to voluntary accept, reject, change or abandon a behaviour for the benefit of individuals, groups, or society as a whole. Thus, individual or societal gain is the primary goal of social marketing. This kind of marketing is frequently used in the United States or in Canada in several fields such as healthcare, social work, or the environment. In 2008, we introduced these strategies and techniques in the field of blood donation in France. This article describes what has been achieved in the last three years and outlines the main steps in the social marketing planning process: analyzing the social marketing environment, defining target audiences and objectives, building and implementing strategies and action plans, evaluating and monitoring. On the way to self-sufficiency, while respecting donors, social marketing is additional to the work done by the blood collection staffs, communication teams, and volunteers. Social marketing is a complementary tool to the work done by the blood collection staff, communication teams and blood donation organizations and can help to meet the challenge of self-sufficiency while still allowing for the privacy and rights of donors. Copyright © 2011. Published by Elsevier SAS.

  7. Soft tissue augmentation in skin of color: market growth, available fillers, and successful techniques.

    Science.gov (United States)

    Burgess, Cheryl M

    2007-01-01

    In recent years, people of color have become an increasingly important market force for the cosmetics industry. Product lines have been expanded to accommodate a broader spectrum of skin colors and marketing strategies have been specialized in order to target specific ethnic populations. In addition, it is predicted that people with pigmented skin will eventually comprise a majority of the domestic and international population during the 21st century. Not surprisingly, people of color are increasingly seeking out products and procedures to fight the effects of aging, including an increase in surgical and nonsurgical cosmetic procedures. Among nonsurgical procedures, soft tissue augmentation has experienced dramatic growth. Today, clinicians are performing more and more of these procedures in people of color. As a result of these shifts in the cosmetics industry, clinicians performing soft tissue augmentation require increased expertise in the treatment of ethnic skin. This article reviews the important differences that exist between the appearance of the aging faces of Caucasians and people of color. In addition, soft tissue augmentation strategies and injection techniques that are specific to skin of color are discussed.

  8. SYSTEMIC RESEARCH MODEL OF DEVELOPMENT OF MARKETING THOUGHT AND EDUCATION IN CROATIA

    OpenAIRE

    Renko, Nataša

    2001-01-01

    The author conceived the model for systemic research of development of marketing thought and education in Croatia. The model consists of six elements which are completely interactive and have essential influence on development of marketing educational system. The model also helped to evaluate historical occurences which had preceded and influenced the present situation in Croatia, and which might have possible consequences to future development of marketing educational system in Croatia.

  9. How Can Asian Snack FuLoi Plan Successful Entering to Greater Helsinki Area? : Market research

    OpenAIRE

    Nguyen, Loc

    2014-01-01

    This thesis introduces the significant factors of market research and its importance when considering doing international business. Furthermore, it could be useful for investors who have same favour to enter Finnish market. The case company is Asian Snack FuLoi- a German food industry company looking for new market. The goal of this study was to investigate the possibility for a company to enter Finland in general and Greater Helsinki in particular. The thesis was structured with theor...

  10. Research of the structure and trends in the development of the logistics market in Ukraine

    Directory of Open Access Journals (Sweden)

    Olena Karpenko

    2017-12-01

    Full Text Available The purpose of the article is to study the structure and capacity of the Ukrainian logistics market. Based on the use of statistical methods, mathematical modeling, forecasting, the main development trends of the market of logistics services in Ukraine are determined. The research results can be used both in scientific sphere and for making investment decisions in the practice of players of the Ukrainian market.

  11. The marketing of high-tech innovation: research and teaching as a multidisciplinary communication task

    OpenAIRE

    Hasenauer, Rainer; Fi8lo, Peter; Störi, Herbert

    2013-01-01

    Economically successful high-tech innovation is one of the driving forces for global welfare. Like innovation half-life, break-even time to market or technology acceptance, effective multidisciplinary communication between engineering and marketing is a critical success factor. This paper aims to show the requirements of multidisciplinary communication in B2B marketing of high-tech innovation and methodical approaches in research and academic education: 1. Requirements in high-tech innovat...

  12. Mass Communication, Advertising, and Marketing Research at the Strategic and Operational Levels of War

    Science.gov (United States)

    2013-05-05

    EBSCOhost (accessed November 4, 2012): 157. 43 Ibid., 156. 44 Ibid., 163. 45 Chang, Chun-Tuan. 2011. “Guilt appeals in cause-related marketing ...Mass Communication, Advertising, and Marketing Research at the Strategic and Operational Levels of War by Colonel Ralph...Education of the Middle States Association of Colleges and Schools, 3624 Market Street, Philadelphia, PA 19104, (215) 662-5606. The Commission on

  13. Post-market clinical research conducted by medical device manufacturers: a cross-sectional survey

    Directory of Open Access Journals (Sweden)

    Ross JS

    2015-05-01

    Full Text Available Joseph S Ross, Katrina L Blount, Jessica D Ritchie, Beth Hodshon, Harlan M Krumholz Center for Outcomes Research and Evaluation, Yale-New Haven Hospital, New Haven, CT, USA Background: In the US, once a medical device is made available for use, several requirements have been established by the US Food and Drug Administration (FDA to ensure ongoing post-market surveillance of device safety and effectiveness. Our objective was to determine how commonly medical device manufacturers initiate post-market clinical studies or augment FDA post-market surveillance requirements for higher-risk devices that are most often approved via the FDA's pre-market approval (PMA pathway. Methods and results: We conducted a cross-sectional survey of 47 manufacturers with operations in California, Minnesota, and Massachusetts who market devices approved via the PMA pathway. Among 22 respondents (response rate =47%, nearly all self-reported conducting post-market clinical research studies, commonly between 1 and 5; only 1 respondent reported never conducting post-market clinical research studies. While manufacturers most often engaged in these studies to satisfy FDA requirements, other reasons were reported, including performance monitoring and surveillance and market acceptance initiatives. Risks of conducting and not conducting post-market clinical research studies were described through open-ended response to questions. Conclusion: Medical device manufacturers commonly initiate post-market clinical studies at the request of the FDA. Clinical data from these studies should be integrated into national post-market surveillance initiatives. Keywords: FDA, PMA pathway, post-market surveillance

  14. Past, Present, and Future Business-to-Business and Industrial Marketing Research

    DEFF Research Database (Denmark)

    Lindgreen, Adam; Di Benedetto, C. Anthony; Geersbro, Jens

    2018-01-01

    This editorial summarizes both the development and impact of Peter LaPlaca, in terms of his work with and for the industrial and marketing purchasing research community, using several different perspectives. It also offers an overview of what (former) editors of other business-to-business marketing...... management journals think of Peter LaPlaca. Following that, this editorial briefly reviews dominant topics in Industrial Marketing Management....

  15. Market Research and Socio-Political Consciousness in the Twentieth Century

    DEFF Research Database (Denmark)

    Schwarzkopf, Stefan

    2013-01-01

    of marketing as a professional field and academic discipline in the twentieth century. Design/methodology/approach – Based on archival research, the paper firstly establishes the biographical details of Abrams’ life and work. Secondly, the paper uses methodological and theoretical tools of historical sociology......Purpose – This paper investigates the case of the eminent British market researcher and social scientist Mark Alexander Abrams (1906 – 1994). Abrams’ career as a researcher spanned the six decades between the late 1920s and the late 1980s, and it bridged the gap between commercial market...... and consumer research on the one side and governmental social research on the other. By focusing on Abrams’ research strategies and career moves over these six decades, the paper establishes an alternative historical narrative to those that privilege the impact of capitalist market structures on the making...

  16. PROMOTIONS IN MUSIC MARKETING : A RESEARCH ON AMERICAN POPULAR MUSIC FOR THE CHINESE MARKET

    OpenAIRE

    Hu, Danna

    2011-01-01

    With the rapid international cultural integration, the American popular music has become more and more popular in the world wide. People around the world listen to it almost every day and love it in heart. With the economy gradually being open to the world, the music industry has grown dramatically in China with an increasing number of music companies entering the Chinese market. The readers will gain a good understanding of the current situation of American popular music and musical corporat...

  17. Conducting wine marketing research with impact in China: Guidelines for design, execution and dissemination

    OpenAIRE

    Justin Cohen; Larry Lockshin

    2017-01-01

    China is the fastest growing wine market, but conducting research there is fraught with a variety of issues. This article explores some of the issues the authors have dealt with in conducting wine marketing research in China over the last five years. We discuss issues with the design of research to focus on important issues for both academics and the industry. We relate the key problems in gaining proper translation and useful sampling procedures. Finally, we provide some guidelines for commu...

  18. Nutrition labelling, marketing techniques, nutrition claims and health claims on chip and biscuit packages from sixteen countries.

    Science.gov (United States)

    Mayhew, Alexandra J; Lock, Karen; Kelishadi, Roya; Swaminathan, Sumathi; Marcilio, Claudia S; Iqbal, Romaina; Dehghan, Mahshid; Yusuf, Salim; Chow, Clara K

    2016-04-01

    Food packages were objectively assessed to explore differences in nutrition labelling, selected promotional marketing techniques and health and nutrition claims between countries, in comparison to national regulations. Cross-sectional. Chip and sweet biscuit packages were collected from sixteen countries at different levels of economic development in the EPOCH (Environmental Profile of a Community's Health) study between 2008 and 2010. Seven hundred and thirty-seven food packages were systematically evaluated for nutrition labelling, selected promotional marketing techniques relevant to nutrition and health, and health and nutrition claims. We compared pack labelling in countries with labelling regulations, with voluntary regulations and no regulations. Overall 86 % of the packages had nutrition labels, 30 % had health or nutrition claims and 87 % displayed selected marketing techniques. On average, each package displayed two marketing techniques and one health or nutrition claim. In countries with mandatory nutrition labelling a greater proportion of packages displayed nutrition labels, had more of the seven required nutrients present, more total nutrients listed and higher readability compared with those with voluntary or no regulations. Countries with no health or nutrition claim regulations had fewer claims per package compared with countries with regulations. Nutrition label regulations were associated with increased prevalence and quality of nutrition labels. Health and nutrition claim regulations were unexpectedly associated with increased use of claims, suggesting that current regulations may not have the desired effect of protecting consumers. Of concern, lack of regulation was associated with increased promotional marketing techniques directed at children and misleadingly promoting broad concepts of health.

  19. Research achievements in Bangladesh agriculture using nuclear techniques

    International Nuclear Information System (INIS)

    Sattar, M.A.

    1997-01-01

    Application of isotope and radiation techniques in Bangladesh agriculture has been initiated in 1961 with the establishment of Atomic Energy Agricultural Research Centre, Dhaka under the then Pakistan Atomic Energy Commission. The activity of the centre was strengthened and upgraded to the level of an institute as a constituent organization of Bangladesh Atomic Energy Commission in 1972. It was further reorganized, made an autonomous research organization under the Ministry of Agriculture in 1982 and renamed as Bangladesh Institute of Nuclear Agriculture. The other organizations involved in nuclear agricultural research are Institute of Food and Radiation Biology and Bangladesh Agricultural University. A number of technologies have been developed using nuclear techniques that imparted on agricultural development. Sixteen new crops were developed using physical (200-700 Gy gamma rays) and chemical mutagen (NaN 3 ). Soil fertility and plant nutrition technologies were developed using both stable and radio isotopes. The improved feeding strategies and utilization of locally available low quality feed material (rice straw) were determined using 51 Cr-EDTA and 125 I in order to have better livestock growth and reproduction ability. Several constraints related to nuclear research were identified. Increased government commitment and international cooperation are of the utmost importance for effective utilization of the benefits of nuclear technology and to face the increasing demand for food for the ever increasing population in years to come

  20. Research achievements in Bangladesh agriculture using nuclear techniques

    Energy Technology Data Exchange (ETDEWEB)

    Sattar, M.A. [Bangladesh Institute of Nuclear Agriculture, Mymensingh, (Bangladesh)

    1997-10-01

    Application of isotope and radiation techniques in Bangladesh agriculture has been initiated in 1961 with the establishment of Atomic Energy Agricultural Research Centre, Dhaka under the then Pakistan Atomic Energy Commission. The activity of the centre was strengthened and upgraded to the level of an institute as a constituent organization of Bangladesh Atomic Energy Commission in 1972. It was further reorganized, made an autonomous research organization under the Ministry of Agriculture in 1982 and renamed as Bangladesh Institute of Nuclear Agriculture. The other organizations involved in nuclear agricultural research are Institute of Food and Radiation Biology and Bangladesh Agricultural University. A number of technologies have been developed using nuclear techniques that imparted on agricultural development. Sixteen new crops were developed using physical (200-700 Gy gamma rays) and chemical mutagen (NaN{sub 3}). Soil fertility and plant nutrition technologies were developed using both stable and radio isotopes. The improved feeding strategies and utilization of locally available low quality feed material (rice straw) were determined using {sup 51}Cr-EDTA and {sup 125}I in order to have better livestock growth and reproduction ability. Several constraints related to nuclear research were identified. Increased government commitment and international cooperation are of the utmost importance for effective utilization of the benefits of nuclear technology and to face the increasing demand for food for the ever increasing population in years to come 32 refs., 1 tab.

  1. A LITERATURE REVIEW ON CAUSE-RELATED MARKETING STRATEGIC ORIENTATION IN BUSINESS RESEARCH

    Directory of Open Access Journals (Sweden)

    Marcela Sefora Sana

    2015-07-01

    Full Text Available A long time economic and social objectives have been seen as competing, but academic researchers underline that this two directions may converge in certain situations. Companies belong to communities where they develop their activities. When the social goals of the communities are related to the main objectives of the company, sustaining a social cause could produce economic benefits, in this case corporate philanthropy and shareholders interest take the same direction. Cause-related marketing is a marketing concept that gained more interest in the last three decades and exemplifies how social and economic objectives are achieved in a strategic manner in promoting campaigns. Researches in business and non-profit organizations reveal that cause-related marketing campaigns sustain the growth of market share and sales, and help at improving brands image. More and more companies and non-profit organizations find cause-related marketing as a strategic tool suitable for building long term relations to the customers, for increasing brand awareness, for gaining a social responsible corporative image, for supporting local community or for producing transformation in sustaining causes at global or international level. The study analyses the definitions of cause-related marketing the presence and evolution of the concept in the academic literature, and marketing terms that are connected more often to this concept. Comparative to non-profit marketing concept, cause-related marketing gained a larger interest in literature. On the other side, corporate philanthropy is still a concept that gains more interest than cause-related marketing in academic literature, being a more commune way used by companies in collaboration to non-profit organizations. Tided to cause-related marketing concept literature review reveals concepts as: consumer behaviour, brand image and corporate social responsibility being more often analysed. The salience of the consumer perspective

  2. A History of Danish Advertising, Market Research, and Retailing: 1920-1960

    DEFF Research Database (Denmark)

    Madsen, Erik Kloppenborg

    2016-01-01

    The period from1920 to1960 witnessed the development of two new marketing institutions in Denmark; the advertising agency and the market research agency. And in the latter part of the period a much older and already established institution, retailing, underwent a complete transformation. Self...

  3. Good Research and Faculty Buy-in: 2 Keys to Effective Marketing

    Science.gov (United States)

    Blumenstyk, Goldie

    2008-01-01

    Effective marketing requires more than a sleek new logo. This article presents excerpts of an online discussion on the dos and don'ts of college marketing with Mary R. Stagaman, associate vice president for external relations at the University of Cincinnati. In this discussion, she noted that good research and faculty buy-in are the two keys to…

  4. A Research on the E-commerce Applied to the Construction of Marketing Model

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    The function of E-commerce is becoming more and more widely applied to many fields,which bring about some new challenges and opportunities for the construction of marketing model.It is proved that the more E-com- merce applied to the construction of marketing,the more precision of forecast for the enterprises can acquire,which is very helpful for the production and marketing of enterprises.Therefore,the research on the E-commerce applied to the construction of marketing is popular today.This paper applie...

  5. Research on power market technical analysis index system employing high-low matching mechanism

    Science.gov (United States)

    Li, Tao; Wang, Shengyu

    2018-06-01

    The power market trading technical analysis refers to a method that takes the bidding behavior of members in the power market as the research object, sums up some typical market rules and price trends by applying mathematical and logical methods, and finally can effectively assist members in the power market to make more reasonable trading decisions. In this paper, the following four indicators have been proposed: bidding price difference scale, extreme bidding price rate, dispersion of bidding price and monthly transaction satisfaction of electricity trading, which are the core of the index system.

  6. Research on Marketing Channel of Mobile Manufacturer Based on Analytic Hierarchy Process

    Institute of Scientific and Technical Information of China (English)

    XIONG Hui; LI Shi-ming; LAN Yong

    2006-01-01

    Research on "marketing channel" of mobile attracts much attention in these years,but there're only few articles referring to how to optimize the disposition of channel resources for mobile manufacturers. Based on a typically multiplex marketing channel system of mobile manufacturer, the analytic hierarchy process (AHP) structure model is established. Through the judgment matrix, simple and total hierarchy arrangement, consistent test, this paper gets the weight of each kind of marketing channel of mobile manufacturer. It provides the practical reference value for mobile manufacturers to distribute resources of marketing channels.

  7. Using of Natural Language Processing Techniques in Suicide Research

    Directory of Open Access Journals (Sweden)

    Azam Orooji

    2017-09-01

    Full Text Available It is estimated that each year many people, most of whom are teenagers and young adults die by suicide worldwide. Suicide receives special attention with many countries developing national strategies for prevention. Since, more medical information is available in text, Preventing the growing trend of suicide in communities requires analyzing various textual resources, such as patient records, information on the web or questionnaires. For this purpose, this study systematically reviews recent studies related to the use of natural language processing techniques in the area of people’s health who have completed suicide or are at risk. After electronically searching for the PubMed and ScienceDirect databases and studying articles by two reviewers, 21 articles matched the inclusion criteria. This study revealed that, if a suitable data set is available, natural language processing techniques are well suited for various types of suicide related research.

  8. Social Marketing. A Guide. First Draft.

    Science.gov (United States)

    Rosenau, Fred S.

    This introductory guide to nonprofit social marketing provides marketing techniques and guidelines in seven chapters. Topics covered include a general discussion of social marketing, with several definitions; market research, including factors to be considered in planning a marketing strategy, forces for and against educational changes, cluster…

  9. Research Market Gap in Law Enforcement Technology: Lessons from Czech Security Research Funding Programmes

    Directory of Open Access Journals (Sweden)

    Luděk Moravec

    2014-12-01

    Full Text Available While security research funding schemes are nothing new to the EU (Horizon 2020 and FP7, or to several Member States, their priorities and procedures are usually decided administratively or shaped by advisory groups of varying membership. Only recently did the EU shift its focus to the role of end users in security research programmes, seeking their input in order to maximise the utility of funded solutions. Such a hint to limited usefulness of some industrial solutions is not exactly inconspicuous. This paper discusses the gap between the stated needs of law enforcement agencies in terms of R&D funding and the grant project applications in the area of law enforcement. It aims to define and describe the gap, and consequently the market opportunities, between the supply and demand sides represented by industry-driven grant project applications and end-user-formulated calls. The study is based on empirical data from two Czech security research funding programmes that have been running since 2010 and should deliver their results by 2015. It seeks to contribute some preliminary observations about the structure of both end user needs and industry capabilities in such a particular area as law enforcement technology.

  10. Intermarket Technical Research of the U.S. Capital Markets and the Czech Stock Market Performance

    Directory of Open Access Journals (Sweden)

    Jana Vychytilová

    2014-01-01

    Full Text Available Globalization of the capital markets increasingly leads the investors to understand the fundamentals and technicals of asset cross-correlations and the global asset allocation seems to be an important task. The paper measures product momentum correlations between the four leading global benchmarks Standard & Poor’s stock index, Thomson Reuters/Jefferies CRB index, 30-Year U.S. Treasury Bond Price index and Dollar Index and between these indices and the Czech stock PX index. Empirical results illustrate that statistically significant correlations between U.S. indices existed over some past period at the 95.0% confidence level. In addition, the significant relation between indices Standard & Poor’s stock index, Thomson Reuters/Jefferies CRB index and the Czech stock market PX during the past fifteen years has been detected. These conclusions were reached from an analysis of monthly data in the United States and the Czech Republic, from January 1999 to April 2014. The empirical results offer beneficial applications not only for investors to diversify their risk but also for policy-makers to allocate resources more efficiently.

  11. Four motivations for charitable giving: implications for marketing strategy to attract monetary donations for medical research.

    Science.gov (United States)

    Dawson, S

    1988-06-01

    Medical research foundations can compete more effectively for charitable dollars by being aware of motivations for giving when designing marketing strategy. The study tests the extent to which the motives of reciprocity, income, career, and self-esteem predict monetary giving to medical research. The results indicate that reciprocity and income motives are significant predictors of giving, as are household assets and age. Interpretation of these results leads to several suggestions for marketing strategy.

  12. Radioactive ion beams and techniques for solid state research

    International Nuclear Information System (INIS)

    Correia, J.G.

    1998-01-01

    In this paper we review the most recent and new applications of solid state characterization techniques using radioactive ion beams. For such type ofresearch, high yields of chemically clean ion beams of radioactive isotopesare needed which are provided by the on-line coupling of high resolution isotope separators to particle accelerators, such as the isotope separator on-line (ISOLDE) facility at CERN. These new experiments are performed by an increasing number of solid state groups. They combine nuclear spectroscopic techniques such as Moessbauer, perturbed angular correlations (PAC) and emission channeling with the traditional non-radioactive techniques liked deep level transient spectroscopy (DLTS) and Hall effect measurements. Recently isotopes of elements, not available before, were successfully used in new PAC experiments, and the first photoluminescence (PL) measurements, where the element transmutation plays the essential role on the PL peak identification, have been performed. The scope of applications of radioactive ion beams for research in solid state physics will be enlarged in the near future, with the installation at ISOLDE of a post-accelerator device providing radioactive beams with energies ranging from a few keV up to a few MeV. (orig.)

  13. Market-based process and product innovation in the food sector: A Danish research programme

    DEFF Research Database (Denmark)

    Grunert, Klaus G.; Baadsgaard, Allan

    1992-01-01

    This note informs about the Danish MAPP research programme, a collection of 15 research projects aimed at making product and process innovation in the food sector more market-based. The programme, which has an interdisciplinary base, but is geared towards marketing applications, is concerned...... with the organization of the innovation process, the interaction of consumer and producer criteria in product development, the assessment of long-term developments in the market environment and the role distribution system in product innovation. Innovation in both primary production and processing are considered....

  14. Consumer Behaviour in the Tourist Segmentation Process – a Marketing Research

    Directory of Open Access Journals (Sweden)

    Dumitrescu Luigi

    2015-04-01

    Full Text Available The study of consumer behaviour has become in recent decades increasingly important. Therefore, it is particularly important to understand what processes are acting in the black box of consumers of tourism services before taking any marketing decision. This paper presents a marketing research that aims to identify key dimensions of consumers of tourism services. The marketing research is based on online questionnaire sent by a representative sample shows a number of answers about consumers' purchasing intentions, the main influences on consumer attitudes, motives in choosing the holiday package, the main sources of information accessed in the process of choosing the tourism services, etc.

  15. The information determinants in marketing of a research and scientific institution

    Directory of Open Access Journals (Sweden)

    Bogdan Sojkin

    2014-03-01

    Full Text Available The article deals with information – based marketing of scientific research institutes, which has been named SAVE (Solution – Access – Value – Education. A proper use of marketing instruments requires information assets which are defined in terms of the essence, the scope and the form of the defined information needs. The essence, the form and the pattern of information needs in reference to SAVE has been defined and described in the case of scientific research institute. The specification of needs for each instrument and for various market participants has been included into the description.

  16. Applicability of Operational Research Techniques in CANDU Nuclear Plant Maintenance

    International Nuclear Information System (INIS)

    Doyle, E. Kevin

    2002-01-01

    As previously reported at ICONE 6 in New Orleans, 1996, and ICONE 9 in Niece, 2001, the use of various maintenance optimization techniques at Bruce has lead to cost effective preventive maintenance applications for complex systems. Innovative practices included greatly reducing Reliability Centered Maintenance (RCM) costs while maintaining the accuracy of the analysis. The optimization strategy has undergone further evolution and at the present an Integrated Maintenance Program (IMP) is being put in place. Further cost refinement of the station preventive maintenance strategy whereby decisions are based on statistical analysis of historical failure data is being evaluated. A wide range of Operational Research (OR) literature was reviewed for implementation issues and several encouraging areas were found that will assist in the current effort of evaluating maintenance optimization techniques for nuclear power production. The road ahead is expected to consist first of resolving 25 years of data issues and preserving the data via appropriate knowledge system techniques while post war demographics permit experts to input into the system. Subsequent analytical techniques will emphasize total simplicity to obtain the requisite buy in from Corporate Executives who possibly are not trained in Operational Research. Case studies of containment airlock seal failures are used to illustrate the direct applicability of stochastic processes. Airlocks and transfer chambers were chosen as they have long been known as high maintenance items. Also, the very significant financial consequences of this type of failure will help to focus the attention of Senior Management on the effort. Despite substantial investment in research, improvement in the design of the seal material or configuration has not been achieved beyond the designs completed in the 1980's. Overall, the study showed excellent agreement of the relatively quick stochastic methods with the maintenance programs produced at

  17. Devices development and techniques research for space life sciences

    Science.gov (United States)

    Zhang, A.; Liu, B.; Zheng, C.

    The development process and the status quo of the devices and techniques for space life science in China and the main research results in this field achieved by Shanghai Institute of Technical Physics SITP CAS are reviewed concisely in this paper On the base of analyzing the requirements of devices and techniques for supporting space life science experiments and researches one designment idea of developing different intelligent modules with professional function standard interface and easy to be integrated into system is put forward and the realization method of the experiment system with intelligent distributed control based on the field bus are discussed in three hierarchies Typical sensing or control function cells with certain self-determination control data management and communication abilities are designed and developed which are called Intelligent Agents Digital hardware network system which are consisted of the distributed Agents as the intelligent node is constructed with the normative opening field bus technology The multitask and real-time control application softwares are developed in the embedded RTOS circumstance which is implanted into the system hardware and space life science experiment system platform with characteristic of multitasks multi-courses professional and instant integration will be constructed

  18. Research on advancement of technique for assessing ground seismic intensity

    International Nuclear Information System (INIS)

    Tamura, Keiichi; Kaneko, Masahiro; Honda, Riki; Tabuchi, Yoshihiro

    1997-01-01

    In the aseismatic design of nuclear power stations, as the characteristics of earthquake motion inputted in released base surface, the maximum amplitude and the frequency characteristics of earthquake motion, the presumption of earthquake motion using fault model, the time of continuation and the change of amplitude envelope with time are to be examined. In this research, in order to upgrade the earthquake motion used for aseismatic design, the method of evaluating quantitatively the amplifying characteristics of earthquake motion in unfair ground and the technique of setting design earthquake motion that can consider the change of structural state were investigated. The course of the research carried out so far is outlined. As to the amplifying characteristics of earthquake motion in unfair ground, the technique of analysis, the index showing the degree of amplifying of earthquake motion, the index showing the degree of unfairness of ground, the amplifying characteristics of earthquake motion in tray type base, and the evaluation of frequency zone of large degree of amplifying are reported. As to the design earthquake motion taking the plasticizing of structures in consideration, the analysis condition, the equivalent peculiar frequency and the equivalent damping constant and the design earthquake motion taking the plasticizing of structures in consideration are reported. (K.I.)

  19. Research on technical trading and market efficiency : a trader's perspective

    OpenAIRE

    Vico-Ivanina, Julianna V.

    2012-01-01

    Research on the predictive power of technical analysis is a matter of controversy. The objective of this thesis is to look at the empirical research done on technical trading and see how the results can be used from a trader’s perspective. Some results provide strong support for the technical trading and propose useful trading strategies. However, there are some limitations regarding transaction costs, risk adjustment, and statistical tests. Technical research has developed new methodology ap...

  20. Global electricity transformation: The critical need for integrated market design and risk management research

    International Nuclear Information System (INIS)

    Hung-po Chao

    2006-01-01

    The past three decades transformed the electricity industry. The essential goals of liberalization have been to lower costs, improve reliability, and stimulate investment and innovations through establishment of competitive electricity markets, while also relying on market mechanisms to provide creative solutions to environmental and security problems. In many instances, these goals have been achieved, but the occurrence of some spectacular market failures have brought into question the whole restructuring effort. This paper reviews recent experiences with market reform and concludes that a significant cause of failure has been the rush to unbundle vertically integrated utilities without sufficient consideration of alternative ways to manage the risk of electricity market restructuring. In particular, there is a critical need for integrated market design and risk management research to improve the process of market transformation by taking a more evolutionary approach to discover a 'Third Way' above vertical integration and full unbundling. Such research can offer a crucial feedback link to the restructuring process by identifying important lessons to be learned from past experience and developing new analytical tools to help introduce more successful market designs for the future. (author)

  1. Research of competition in the function of positioning the organization in the business market

    Directory of Open Access Journals (Sweden)

    Jovičić Dragoljub

    2014-01-01

    Full Text Available All marketers tend to position their company and its products and/or services in the market the best they could. In this context, they must develop and implement in practice a complete marketing strategy, which is undoubtedly based on three concepts: segmentation, targeting and positioning. If marketers want to successfully separate the image of their company and its brand in the minds of potential customers and users in business market it is necessary to obtain and analyze a sufficient number of accurate and relevant information from the environment. Although pieces of information about customers, suppliers and other participants in the marketing channel are significant, latterly information about competition are more important. Without a thorough and continuous research and monitoring of competition, marketers could not provide management of the company with relevant information about competing organizations, which would result in an absolutely negative impact on the quality of future management decisions. In this context, the subject of this paper is theoretical analysis of competition, and the aim of the research is to assess the real attitudes of managers in the Serbian market of styrofoam and styrodur, about the most relevant characteristics of the competition - which have a strong impact on organization's operations.

  2. Nuclear Medicine Techniques in Haematological Research: Our Experience

    International Nuclear Information System (INIS)

    Maktouf, C.; Bounemra, A. B.; Elbedoui, J.; Bchir, F.; Louzir, H.; Karoui, M.; Dellagi, K.

    2007-01-01

    Abstract Nuclear diagnostic techniques have revolutionized medicine in its different specialties, among them hematology. This is, by the more relevant routine procedures of diagnostic as well as by future trends in this field, in-vivo research and clinical applications at the biochemical level. We report a part of our experience by the use in vitro and in vivo established nuclear medicine techniques, in evaluating hematological disease for clinical research that will lead to the basic research. The first study is megaloblastic anemia in which we report a prospective study from Tunisia, northern Africa, of 478 patients with megaloblastic anemia recruited over three years period. Etiologic investigation using cobalamin and folates measurements and the Schilling test revealed that folate deficiency was very uncommon and that 95% of patients had cobalamin deficiency that was the consequence of pernicious anemia (PA) in 87%. Patients with PA had a median age at presentation of 45.5 years with 21.5% of cases occurring in patients younger than 30 years. Patients less than 20 years old should be specifically investigated for genetic defect in cobalamin absorption. In the second study, the red cell mass was determined following labeling the red blood cells with either sodium radiochromate (51Cr) and the measurement of Plasma Volume is based on dilution of the injected radioiodine (125I)-labeled human serum albumin in the blood circulation (2,3). It is important to make this differentiation, thus our patients will fulfilled the criteria of the Polycythemia Vera Study Group, and therefore we will be able to evaluate serum VEGF levels in patients with Polycythemia Vera, secondary polycythemia and idiopatic polycythemia in an attempt to investigate the involvement and significance of this cytokine in these haematological disorders.

  3. Social marketing techniques for public health communication: a review of syphilis awareness campaigns in 8 US cities.

    Science.gov (United States)

    Vega, Miriam Y; Roland, Eric L

    2005-10-01

    To describe the social marketing approaches used to increase syphilis awareness in 8 US cities. We reviewed the typical academic approach for developing social marketing campaigns and interviewed health department staff responsible for social marketing campaigns in each city. Using social marketing techniques such as target segmentation, concept testing of materials, and formative evaluation, campaign planners throughout the 8 cities developed a variety of approaches to reach their target audiences. Preliminary results suggest 71% to 80% of men who have sex with men interviewed were aware of the campaigns, and 45% to 53% of them reported they were tested due to the campaigns. Campaigns should address the local epidemic and target audience with culturally appropriate messages.

  4. A typology of health marketing research methods--combining public relations methods with organizational concern.

    Science.gov (United States)

    Rotarius, Timothy; Wan, Thomas T H; Liberman, Aaron

    2007-01-01

    Research plays a critical role throughout virtually every conduit of the health services industry. The key terms of research, public relations, and organizational interests are discussed. Combining public relations as a strategic methodology with the organizational concern as a factor, a typology of four different research methods emerges. These four health marketing research methods are: investigative, strategic, informative, and verification. The implications of these distinct and contrasting research methods are examined.

  5. Quantitative Market Research Regarding Funding of District 8 Construction Projects

    Science.gov (United States)

    1995-05-01

    The primary objective of this quantitative research is to provide information : for more effective decision making regarding the level of investment in various : transportation systems in District 8. : This objective was accomplished by establishing ...

  6. Statistical techniques for modeling extreme price dynamics in the energy market

    International Nuclear Information System (INIS)

    Mbugua, L N; Mwita, P N

    2013-01-01

    Extreme events have large impact throughout the span of engineering, science and economics. This is because extreme events often lead to failure and losses due to the nature unobservable of extra ordinary occurrences. In this context this paper focuses on appropriate statistical methods relating to a combination of quantile regression approach and extreme value theory to model the excesses. This plays a vital role in risk management. Locally, nonparametric quantile regression is used, a method that is flexible and best suited when one knows little about the functional forms of the object being estimated. The conditions are derived in order to estimate the extreme value distribution function. The threshold model of extreme values is used to circumvent the lack of adequate observation problem at the tail of the distribution function. The application of a selection of these techniques is demonstrated on the volatile fuel market. The results indicate that the method used can extract maximum possible reliable information from the data. The key attraction of this method is that it offers a set of ready made approaches to the most difficult problem of risk modeling.

  7. RESEARCH ON CONSUMER BEHAVIOUR ON BUCHAREST MEAT MARKET

    Directory of Open Access Journals (Sweden)

    Agatha POPESCU

    2013-01-01

    Full Text Available The paper aimed to analyze consumer behavior for meat on Bucharest market, using a sample of 100 individuals, representatives as age, sex and profession, who were interviewed within a structured questionaire based survey on their preference to buy and consume meat. The answers were processed using the semantic differential and Likert Scale. The obtained results pointed out that white meat is the top preference, because it is healthier and its price is more acceptable compared to red meat. However, men prefer red meat, no matter its price. The most prefered meat sorts in order of their importance are chicken meat, pork and beef. Consumers prefer to buy 1-2 kg fresh meat from supermarket every 2-3 days. Income/family and meat pice are the major factors limiting the amount of consumed meat and buying frequence. The term of availability and meat origin have become more and more important criteria on which buying decision is based, besides meat quality. All consumers prefer to consume Romanian meat which is tasty and has a pleasant flavor. As a conclusion, consumers expectations from meat producers are related to a large variety of meat of a higher quality. Also, presentation form in packed portionated meat parts on the shelf as wellas hygiene come on the next positions from consumers side in order to satisfy their needs better.

  8. Market Research for Effective Competition in the Federal Procurement Process.

    Science.gov (United States)

    1987-12-01

    Distribution Costs 5. Manufacturing Costs 6. Vendor Attitude 7. Vendor Sales Strategy 8. Countertrade Figure 4. Research on Vendors Source: Summarized by the...subjects would be lease or buy, purchase of source of supply, and countertrade with vendors. The general area of research may be the same at a Navy ICP and...anticipate the vendor’s actions and design a purchasing stategy to provide for continued supply of needed items at lowest cost. Countertrade . Locating

  9. What Is the Relationship between the Effectiveness of Nonprofit Organizations' Marketing Techniques and Type of Audience Approached?

    Science.gov (United States)

    Silberg, Carol A.

    A study was conducted at Prince George's Community College (PGCC) to determine which marketing techniques used by the college were most effective in student recruitment, and whether the way in which students heard about the college was affected by the reason they came to PGCC and by the area that they selected for their major. As part of the…

  10. Transferring diffractive optics from research to commercial applications: Part II - size estimations for selected markets

    Science.gov (United States)

    Brunner, Robert

    2014-04-01

    In a series of two contributions, decisive business-related aspects of the current process status to transfer research results on diffractive optical elements (DOEs) into commercial solutions are discussed. In part I, the focus was on the patent landscape. Here, in part II, market estimations concerning DOEs for selected applications are presented, comprising classical spectroscopic gratings, security features on banknotes, DOEs for high-end applications, e.g., for the semiconductor manufacturing market and diffractive intra-ocular lenses. The derived market sizes are referred to the optical elements, itself, rather than to the enabled instruments. The estimated market volumes are mainly addressed to scientifically and technologically oriented optical engineers to serve as a rough classification of the commercial dimensions of DOEs in the different market segments and do not claim to be exhaustive.

  11. Research on Capacity Addition using Market Model with Transmission Congestion under Competitive Environment

    Science.gov (United States)

    Katsura, Yasufumi; Attaviriyanupap, Pathom; Kataoka, Yoshihiko

    In this research, the fundamental premises for deregulation of the electric power industry are reevaluated. The authors develop a simple model to represent wholesale electricity market with highly congested network. The model is developed by simplifying the power system and market in New York ISO based on available data of New York ISO in 2004 with some estimation. Based on the developed model and construction cost data from the past, the economic impact of transmission line addition on market participants and the impact of deregulation on power plant additions under market with transmission congestion are studied. Simulation results show that the market signals may fail to facilitate proper capacity additions and results in the undesirable over-construction and insufficient-construction cycle of capacity addition.

  12. The Romanian Consumer And Online Marketing – An Exploratory Research Approach

    Directory of Open Access Journals (Sweden)

    Pantea Carmen

    2008-04-01

    Full Text Available In recent decades, online marketing has been quickly overtaking the traditional means of marketing due to several reasons, such as: low costs, the growing number of internet users and the long lasting relationship developed with them, the effortless usage of the web and of the online marketing tools. Online marketing is done by those individuals or organizations which exchange ideas and offers by using computers, online networks and interactive media, in order to reach their marketing objectives. The results of an exploratory research in terms of the consumers’ exposure, their behavior in relationship with the specific campaigns oriented toward them and the future of the online and offline direct communication at the level of the pre-defined target segments are presented in a comparative manner: online versus offline direct communication tools.

  13. Marketing research concentrating on households as electricity consumers; Marktforschung bei Haushaltskunden

    Energy Technology Data Exchange (ETDEWEB)

    Borch, G. [Berliner Kraft- und Licht (BEWAG)-AG, Berlin (Germany); Nickel, M. [VDEW-Hauptgeschaeftsstelle, Frankfurt am Main (Germany)

    1998-07-13

    The emerging competition on the electric power market is expected to be primarily used in the beginning by industrial or commercial customers. In Germany, households will also have free access to the competitive market right after deregulation of the market, so that private customers may likewise wish to exploit their chances and electric utilities should continue to consider the private households in their marketing concepts. The German electric power companies launched a variety of marketing research projects concentrating on the households. The article here analyses and explains the results. (orig./CB) [Deutsch] Der kommende Wettbewerb im Strommarkt wird sich zunaechst auf die grossen Geschaeftskunden konzentrieren. In Deutschland werden auch die Haushaltskunden von Anfang an freien Zugang zum Markt haben. Diese Chance werden viele Kunden nutzen wollen. Die deutschen Stromversorger muessen den Haushaltskunden deshalb weiterhin Aufmerksamkeit schenken. Die deutschen Stromversorger haben mit mehreren Marktforschungsprojekten den Strommarkt Haushalte unter verschiedenen Aspekten untersucht. Die Ergebnisse werden im vorliegenden Beitrag dargestellt. (orig.)

  14. Research on feature extraction techniques of Hainan Li brocade pattern

    Science.gov (United States)

    Zhou, Yuping; Chen, Fuqiang; Zhou, Yuhua

    2016-03-01

    Hainan Li brocade skills has been listed as world non-material cultural heritage preservation, therefore, the research on Hainan Li brocade patterns plays an important role in Li brocade culture inheritance. The meaning of Li brocade patterns was analyzed and the shape feature extraction techniques to original Li brocade patterns were advanced in this paper, based on the contour tracking algorithm. First, edge detection was made on the design patterns, and then the morphological closing operation was used to smooth the image, and finally contour tracking was used to extract the outer contours of Li brocade patterns. The extracted contour features were processed by means of morphology, and digital characteristics of contours are obtained by invariant moments. At last, different patterns of Li brocade design are briefly analyzed according to the digital characteristics. The results showed that the pattern extraction method to Li brocade pattern shapes is feasible and effective according to above method.

  15. Proteomics technique opens new frontiers in mobilome research.

    Science.gov (United States)

    Davidson, Andrew D; Matthews, David A; Maringer, Kevin

    2017-01-01

    A large proportion of the genome of most eukaryotic organisms consists of highly repetitive mobile genetic elements. The sum of these elements is called the "mobilome," which in eukaryotes is made up mostly of transposons. Transposable elements contribute to disease, evolution, and normal physiology by mediating genetic rearrangement, and through the "domestication" of transposon proteins for cellular functions. Although 'omics studies of mobilome genomes and transcriptomes are common, technical challenges have hampered high-throughput global proteomics analyses of transposons. In a recent paper, we overcame these technical hurdles using a technique called "proteomics informed by transcriptomics" (PIT), and thus published the first unbiased global mobilome-derived proteome for any organism (using cell lines derived from the mosquito Aedes aegypti ). In this commentary, we describe our methods in more detail, and summarise our major findings. We also use new genome sequencing data to show that, in many cases, the specific genomic element expressing a given protein can be identified using PIT. This proteomic technique therefore represents an important technological advance that will open new avenues of research into the role that proteins derived from transposons and other repetitive and sequence diverse genetic elements, such as endogenous retroviruses, play in health and disease.

  16. Improving environmental change research with systematic techniques for qualitative scenarios

    International Nuclear Information System (INIS)

    Schweizer, Vanessa Jine; Kriegler, Elmar

    2012-01-01

    Scenarios are key tools in analyses of global environmental change. Often they consist of quantitative and qualitative components, where the qualitative aspects are expressed in narrative, or storyline, form. Fundamental challenges in scenario development and use include identifying a small set of compelling storylines that span a broad range of policy-relevant futures, documenting that the assumptions embodied in the storylines are internally consistent, and ensuring that the selected storylines are sufficiently comprehensive, that is, that descriptions of important kinds of future developments are not left out. The dominant approach to scenario design for environmental change research has been criticized for lacking sufficient means of ensuring that storylines are internally consistent. A consequence of this shortcoming could be an artificial constraint on the range of plausible futures considered. We demonstrate the application of a more systematic technique for the development of storylines called the cross-impact balance (CIB) method. We perform a case study on the scenarios published in the IPCC Special Report on Emissions Scenarios (SRES), which are widely used. CIB analysis scores scenarios in terms of internal consistency. It can also construct a very large number of scenarios consisting of combinations of assumptions about individual scenario elements and rank these combinations in terms of internal consistency. Using this method, we find that the four principal storylines employed in the SRES scenarios vary widely in internal consistency. One type of storyline involving highly carbon-intensive development is underrepresented in the SRES scenario set. We conclude that systematic techniques like CIB analysis hold promise for improving scenario development in global change research. (letter)

  17. Does the market demand a different kind of research?

    Directory of Open Access Journals (Sweden)

    Romano Del Nord

    2011-04-01

    Full Text Available The current situation calls for research to be directed towards strategic objectives for recovery aimed at the transferability of results. For technological research in architecture, this involves analysing critical situations in the processes of transforming the built environment and, in the first place, in the construction of public works. The article identifies them as the conflict between the main decision-making areas and the inefficiency of the procedural mechanisms introduced to overcome them. The assumption is the recovery of an ethical dimension, but research has a duty to promote a technical and managerial culture, which is currently lacking, and to develop tools that facilitate informed consultation among the players. Even at international level, priority should be given to acting on organizational process models that highlight transdisciplinary collaboration principles in real time and throughout the entire development of an intervention programme.

  18. A Research on the Middle East Market within the Context of Turkey

    Directory of Open Access Journals (Sweden)

    Yaşar Sarı

    2015-03-01

    Full Text Available In this study, it is aimed to reveal Middle Eastern tourists' place among the target market of local tourism establishments at Ayder tourism center in the province of Rize and local tourism establishments’ perceptions of Middle Eastern tourists based on the growth in the number of tourists from the Middle East. The study also aims to find out whether there is sufficient diversity of products and services for the target market and how local tourism establishments segment the market. As a method of data collection, semi-structured interviews were used. 16 different types of hospitality businesses representatives and 3 restaurants / fast food representatives located in the researegion have been interviewed. Deductive thematic analysis technique was usedin the analysis of data. In this regard, tourism establishments interviewed could group the tourists based on 13 market segmentation variables except gender. Different answers were received regarding the target market of tourism establishments and none of the tourism operators mentioned Middle Eastern tourists as the target market. Finally, it was found out that the vast majority of tourism establishments have been applying undifferentiated marketing strategy

  19. Market researches on demand for dietary and prophylactic nutrition in the Saratov Region

    Directory of Open Access Journals (Sweden)

    Nikitinа T. A.

    2016-09-01

    Full Text Available In competitive and constantly changing market conditions special attention has been paid to market researches. The results of these studies become the basis for formation of sales estimates, and projected levels of revenues and profits from sales. Market researches are the essential condition to make offered goods successful at the market. It is market researches that help companies to realize the control of consumers' needs changing. The market researches on demand for dietary and prophylactic nutrition in the Saratov Region have been the research objective. In accordance with the given objective the following goals have been formed: 1 finding out the most spread diseases among the population; 2 determination of the average age of people suffering from one or another disease; 3 studying demand of products with food fiber additives; 4 analysis of respondent's preference regarding the addition of natural vegetable additives to foodstuff; 5 demand for dietary and prophylactic foodstuff among the population. Since the survey has been carried out among people suffering from various diseases, particular attention during the market research has been turned to the medical and prophylactic properties of food fibers to find out the attitude of the respondents to functional foodstuff. The dynamics of noninfectious diseases, the population health status depending on age, and increase of overweight people during 2012–2014 have been shown. As a result of questionnaire data processing it has been ascertained that the population is of low awareness regarding the necessity to consume foodstuff with radioprotective and chelator properties. The researches have demonstrated that dietary and prophylactic foodstuff is in demand and consequently the development of such products is reasonable.

  20. [Does co-operation research provide approaches to explain the changes in the German hospital market?].

    Science.gov (United States)

    Raible, C; Leidl, R

    2004-11-01

    The German hospital market faces an extensive process of consolidation. In this change hospitals consider cooperation as one possibility to improve competitiveness. To investigate explanations of changes in the German hospital market by theoretical approaches of cooperation research. The aims and mechanism of the theories, their relevance in terms of contents and their potential for empirical tests were used as criteria to assess the approaches, with current and future trends in the German hospital market providing the framework. Based on literature review, six theoretical approaches were investigated: industrial organization, transaction cost theory, game theory, resource dependency, institutional theory, and co-operative investment and finance theory. In addition, the data needed to empirically test the theories were specified. As a general problem, some of the theoretical approaches set a perfect market as a precondition. This precondition is not met by the heavily regulated German hospital market. Given the current regulations and the assessment criteria, industrial organization as well as resource-dependency and institutional theory approaches showed the highest potential to explain various aspects of the changes in the hospital market. So far, none of the approaches investigated provides a comprehensive and empirically tested explanation of the changes in the German hospital market. However, some of the approaches provide a theoretical background for part of the changes. As this dynamic market is economically of high significance, there is a need for further development and empirical testing of relevant theoretical approaches.

  1. The Design of E-Commerce System in the Shrimp Paste Industry using the Method of Structured Analysis and Design Technique (SADT to Increase Marketing

    Directory of Open Access Journals (Sweden)

    Nurdiansyah Yanuar

    2018-01-01

    Full Text Available The E-Commerce system in the shrimp paste industry is designed to increase the marketing and branding of Payangan shrimp paste. The shrimp paste produced by KUB (Kelompok Usaha Bersama—Business Group and Poklahsar (Kelompok Pengolah Pemasaran—Marketing Processing Group consisting of a number of joint household industries is yet to meet the sales number set. Shrimp paste has several variants, such as the processed one, the raw one and one in the form of powder which constitute the result of the development of maritime research group of Universitas Jember. The target market of the product is both national and international, especially for the powder shrimp paste which is the recent innovation of the maritime research group. It is considered to be a possibility to increase the sales figures and to decrease the marketing costs by optimizing the use of the internet. In order to do so, a system should be design using Structured Analysis and Design Technique (SADT to build an e-commerce application. It is expected that the E-Commerce application can increase the sales of the shrimp paste and reach a wider number of consumers.

  2. Directions in healthcare research: Pointers from retailing and services marketing

    NARCIS (Netherlands)

    van Rompay, Thomas Johannes Lucas; Dijkstra, K.

    2010-01-01

    Purpose: Although the importance of the environment in relation to healing processes has been well established, empirical evidence for environmental effects on patient well-being and behavior is sparse. In addition, few attempts have been made to integrate insights from related fields of research

  3. Directions in healthcare research : Pointers from retailing and services marketing

    NARCIS (Netherlands)

    Van Rompay, Thomas J L; Tanja-Dijkstra, Karin

    Purpose: Although the importance of the environment in relation to healing processes has been well established, empirical evidence for environmental effects on patient well-being and behavior is sparse. In addition, few attempts have been made to integrate insights from related fields of research

  4. R&D returns, market structure and research joint ventures

    DEFF Research Database (Denmark)

    Amir, Rabah

    2000-01-01

    (one firm endogenously exiting). Two research joint venture schemes and the noncooperative solution are compared. Due to built-in symmetry, a joint lab does not always lead to the best performance. Overall, our findings differ quite substantially from those based on strongly decreasing R&D returns...

  5. NREL Research Pushes Perovskites Closer to Market | News | NREL

    Science.gov (United States)

    even get close-to the above-20% efficiencies dominated by silicon solar panels. NREL researcher Kai Zhu ; Perovskites have a couple of major benefits over silicon solar panels. The silicon technology requires a high as excellent semiconductors. This means perovskite panels are more flexible than rigid silicon panels

  6. Quantitative data systemization and visualisation in marketing research: groceries selection determinants

    Directory of Open Access Journals (Sweden)

    Jitka Janová

    2010-01-01

    Full Text Available The paper aims to fill in the gap in effective interpretation of the results obtained when systemizing the marketing data by cluster analysis. The graphic visualization of the cluster analysis results is developed in the way the marketing information can be more easily readable and interpretable. Using the primary research data concerning decision making process of consumer when purchasing gro­ce­ries, the systemization of consumers using hierarchical cluster analysis is performed for several sets of consumers’ characteristics and for each case the graphic visualization is developed. The graphical information is interpreted and the marketing impacts of the results obtained by the cluster analysis and presented by the visualization are discussed. Range of possible applications of the procedure constructed encompasses also other spheres of primary and secondary marketing research and ge­ne­ral­ly is useful for the effective analyses of various statistical surveys.

  7. From the ideal market to the ideal clinic: constructing a normative standard of fairness for human subjects research.

    Science.gov (United States)

    Phillips, Trisha

    2011-02-01

    Preventing exploitation in human subjects research requires a benchmark of fairness against which to judge the distribution of the benefits and burdens of a trial. This paper proposes the ideal market and its fair market price as a criterion of fairness. The ideal market approach is not new to discussions about exploitation, so this paper reviews Wertheimer's inchoate presentation of the ideal market as a principle of fairness, attempt of Emanuel and colleagues to apply the ideal market to human subjects research, and Ballantyne's criticisms of both the ideal market and the resulting benchmark of fairness. It argues that the criticism of this particular benchmark is on point, but the rejection of the ideal market is mistaken. After presenting a complete account of the ideal market, this paper proposes a new method for applying the ideal market to human subjects research and illustrates the proposal by considering a sample case.

  8. Research reactors serving the radiotracer technique: An overlooked opportunity?

    International Nuclear Information System (INIS)

    Bode, P.

    2010-01-01

    gaseous form,e.g.using 41 Ar or 81m Kr. Ga seous radionuclide open the door for interesting applications in technology processes to study gas-liquid contacts and/or gas-flow kinetics in which hardly any other technique can compete. Various examples will be given of research programs in Delft in which radiotracers were made using the nuclear research reactor.

  9. [Thought on several problems of clinical revaluation of post-marketing herb research].

    Science.gov (United States)

    He, Wei; Xie, Yanming; Wang, Yongyan

    2010-06-01

    The revaluation of post-marketing herb is a complex research work, which concerns widely content and difficult to put it into practice. The starting of our country's revaluation post-marketing herb was comparatively late. It should profect it both in laws and regulations mechanism as well as technological specification. This article is try to focus on some attention problems in revaluation of postmarketing herb process. Such as the laws and regulations demand, the basement and the subject of revaluation of post-marketing herb.

  10. Research on Liquidity Risk Evaluation of Chinese A-Shares Market Based on Extension Theory

    Science.gov (United States)

    Bai-Qing, Sun; Peng-Xiang, Liu; Lin, Zhang; Yan-Ge, Li

    This research defines the liquidity risk of stock market in matter-element theory and affair-element theory, establishes the indicator system of the forewarning for liquidity risks,designs the model and the process of early warning using the extension set method, extension dependent function and the comprehensive evaluation model. And the paper studies empirically A-shares market through the data of 1A0001, which prove that the model can better describe liquidity risk of China’s A-share market. At last, it gives the corresponding policy recommendations.

  11. 77 FR 2031 - Proposed Information Collection; Comment Request; Market Research To Broaden and Deepen U.S...

    Science.gov (United States)

    2012-01-13

    ... (Census), and Export-Import Bank (Ex-Im) have formed a project team to conduct market segmentation research and analysis. The market segmentation is a systematic approach for identifying clusters of... Request; Market Research To Broaden and Deepen U.S. Exporter Base AGENCY: International Trade...

  12. Capital Market Research in Accounting: Evidence from The Tehran Stock Exchange

    OpenAIRE

    Mohammad Namazi; Amin Nazemi; Mohamat Sabri Hassan

    2009-01-01

    The major purpose of this study is to classify and analyse capital market research conducted in the Tehran Stock Exchange Market (TSEM). Similar to Namazi and Nazemi’s (2005) review of Finance Studies on the TSEM in 1991–2003, we review, classify and analyse the significant Accounting Studies related to the TSEM. Consequently, by both employing content analysis and archival methodology and considering academic accounting courses and programs established by the Ministry of Science, Researc...

  13. Comprehension of marketing research textbooks among South African students: An investigation

    OpenAIRE

    Berndt, Adele; Petzer, Daniel; Wayland, Jane P.

    2014-01-01

    Reading is a skill people require in order to operate successfully in all spheres of life.  Mastering this skill is even more critical when pursuing academic studies. This study investigated the reading comprehension of final year undergraduate marketing students at a South African higher education institution (HEI) relating to their comprehension of marketing research textbooks. Two measurement instruments were used to test their reading comprehension. One instrument contained two passages f...

  14. Strategic planning and marketing research for older, inner-city health care facilities: a case study.

    Science.gov (United States)

    Wood, V R; Robertson, K R

    1992-01-01

    Numerous health care facilities, located in downtown metropolitan areas, now find themselves surrounded by a decaying inner-city environment. Consumers may perceive these facilities as "old," and catering to an "urban poor" consumer. These same consumers may, therefore, prefer to patronize more modern facilities located in suburban areas. This paper presents a case study of such a health care facility and how strategic planning and marketing research were conducted in order to identify market opportunities and new strategic directions.

  15. The INC. 500 and social media: Marketing research

    OpenAIRE

    Nora Ganim Barnes; Eric Mattson; Mira Marušić

    2008-01-01

    As a great challenge in communications, social media are widely accepted among the general population. Being very flexible and adaptable, they offer an opportunity of active participation to users, thus representing a public forum. This study presents the results of social media acceptance in the business world on a sample of the Inc. 500 companies in the US. The research found that familiarity, the value placed on social media and the use of different forms of social media are all related. T...

  16. Advancing Health Marketing Research and Policy Recommendations by Incorporating Source Perspectives.

    Science.gov (United States)

    Mackert, Michael; Guadagno, Marie; Champlin, Sara

    2015-01-01

    Communication researchers, recognizing the message sent is not necessarily the same as the message received, have incorporated the perspective of advertising professionals into the study of advertising effects. Health marketing research could similarly benefit from incorporating this largely absent perspective into the academic and policy debate surrounding the impact of advertising on health issues ranging from obesity to alcohol use. This commentary serves as a call to action to stakeholders in this academic and policy debate: focus on the perspective of advertising professionals to enrich health marketing and public health research in which advertising is the delivery vehicle for health messages.

  17. Conducting wine marketing research with impact in China: Guidelines for design, execution and dissemination

    Directory of Open Access Journals (Sweden)

    Justin Cohen

    2017-12-01

    Full Text Available China is the fastest growing wine market, but conducting research there is fraught with a variety of issues. This article explores some of the issues the authors have dealt with in conducting wine marketing research in China over the last five years. We discuss issues with the design of research to focus on important issues for both academics and the industry. We relate the key problems in gaining proper translation and useful sampling procedures. Finally, we provide some guidelines for communicating results effectively to different members of the wine trade.

  18. RESEARCH OF COMPETITION IN DEPOSIT MARKET OF UKRAINE BASED ON THE PANZAR-ROSSE MODEL

    Directory of Open Access Journals (Sweden)

    Iryna Didenko

    2016-11-01

    Full Text Available The problem in an adequate assessment of the level of competition in the banking market has prompted researchers to search constantly some new methods. The most famous of them were later successfully adapted to the banking market, are a models of Bresnahan, Panzar-Rosse, Bertrand, Iwat, Monti-Klein-Modesto Barros and others. In Ukraine, the process of assessing the level of competition in the banking sector is very relevant, in line with the recent reforms of particular relevance and distribution. Regarding the domestic deposit market, there is a shortage of qualitative analysis of this issue, unlike foreign practice. Therefore this study we try to solve this problem. The key goal of researchers in this study is in a detailed analysis to identify the important factors which make influence on the allocated markets, in particular on lending and deposit rates. Based on these factors there could be implemented internal adjustment processes taking place in the markets. The purpose of the article is to determine the level of competition in the deposit market of Ukraine in 2006-2015 basing on nonstructural Panzar- Rosse model and identify key factors that affect this level. Methodology. To research the level of competition in the deposit market of Ukraine the Panzar-Rosse model was used, in which separate 11 models were built using the integrated tool “Multiple regression” in the software package of statistics analysis STATISTICA. The input data in the model was presented with the information on financial performance of Ukrainian banks during ten years from 01.01.2005 till 01.01.2015. Results of this research showed that in Ukrainian deposit market there is a monopolistic competition, as proved by the calculated values of H-statistics index. The year of 2008, in the context of the global economic crisis, was marked as an unbalanced period for deposit market of Ukraine. Practical implications. Knowing the current state of competition level in the

  19. Research network on capital markets and financial integration in Europe : results and experience after two years

    OpenAIRE

    European Central Bank ; Center for Financial Studies (CFS)

    2008-01-01

    In April 2002 the European Central Bank (ECB) and the Center for Financial Studies (CFS) launched the ECB-CFS Research Network to promote research on “Capital Markets and Financial Integration in Europe”. The ECB-CFS research network aims at stimulating top-level and policy-relevant research, significantly contributing to the understanding of the current and future structure and integration of the financial system in Europe and its international linkages with the United States and Japan. This...

  20. Marketing research on the angiotensin-converting enzyme inhibitors antihypertensive medicines

    OpenAIRE

    BOBOIA, ANAMARIA; GRIGORESCU, MARIUS RARE?; TURCU - ?TIOLIC?, ADINA

    2017-01-01

    Background and aims The research aimed at investigating sales trends of angiotensin-converting enzyme inhibitors antihypertensive medicines, both in terms of quantity and value, in ten community pharmacies, for a period of three years. The research on the antihypertensive medicines consumption is important for highlighting the ever increasing impact of hypertension among the population. Methods The methods used in this research were the following: marketing research, method of sampling, descr...

  1. Prediction markets and their potential role in biomedical research--a review.

    Science.gov (United States)

    Pfeiffer, Thomas; Almenberg, Johan

    2010-01-01

    Predictions markets are marketplaces for trading contracts with payoffs that depend on the outcome of future events. Popular examples are markets on the outcome of presidential elections, where contracts pay $1 if a specific candidate wins the election and $0 if someone else wins. Contract prices on prediction markets can be interpreted as forecasts regarding the outcome of future events. Further attractive properties include the potential to aggregate private information, to generate and disseminate a consensus among the market participants, and to offer incentives for the acquisition of information. It has been argued that these properties might be valuable in the context of scientific research. In this review, we give an overview of key properties of prediction markets and discuss potential benefits for science. To illustrate these benefits for biomedical research, we discuss an example application in the context of decision making in research on the genetics of diseases. Moreover, some potential practical problems of prediction market application in science are discussed, and solutions are outlined. Copyright © 2010 Elsevier Ireland Ltd. All rights reserved.

  2. An Evaluation of Research Replication with Q Method and Its Utility in Market Segmentation.

    Science.gov (United States)

    Adams, R. C.

    Precipitated by questions of using Q methodology in television market segmentation and of the replicability of such research, this paper reports on both a reexamination of 1968 research by Joseph M. Foley and an attempt to replicate Foley's study. By undertaking a reanalysis of the Foley data, the question of replication in Q method is addressed.…

  3. Marketing research for choosing the promotional message content for domestic organic products

    Directory of Open Access Journals (Sweden)

    Salai Suzana

    2014-01-01

    Full Text Available Choosing the content of promotional messages is a part of the activities of integrated marketing communication. As far as organic products in the world are concerned, research related to the choice of promotional message content is the object of much attention, primarily based on the conduct of research among the consumers of these product (information for defining the aim of promotion, creating and testing promotional messages, selecting media and media mix, and determining the number and frequency of promotional events. Promoting domestic organic products also inevitably implies conducting consumer-centred marketing research, in order to choose the appropriate promotional message. In this respect, this article defines several goals: study the choice of the promotional message content in relation to other activities of integrated marketing communication; consider this question in the context of relevant foreign market research into organic product consumers; determine the level of marketing research, which could be used for approaching the issue from the domestic perspective; and establish which recommendations and implication could be generated when domestic organic products are concerned.

  4. The Role of Marketing Research in Improving the Efficiency of Enterprise’s Relationships with Partners

    Directory of Open Access Journals (Sweden)

    Us Maryna I.

    2017-04-01

    Full Text Available The article is aimed at analyzing the role of marketing research in the activity of enterprise and determining whether it is possible to improve relationships with partners on the basis of using the results obtained. The main trends and directions of the marketing research on the formation and development of the enterprise's relationships with partners have been defined. The advantages of organizing a comprehensive marketing study by different directions of researching market and its actors were considered. The difficulty in formation of a single overall indicator and a source of efficiency of partnerships is that each actor is aimed at achieving its own efficiency. In turn, achieving the individual efficiency that each partner receives from the interaction, depends on the efficiency of performance of the entire system of partnerships that can be controlled through marketing research. A prospective direction for further research will be defining the characteristics and methods of collecting the primary information necessary for the organization and assessment of the interaction of enterprise with competitors.

  5. Marketing techniques and cost calculations of radiation vulcanised natural rubber latex (RVNRL)

    International Nuclear Information System (INIS)

    Wan Manshol Wan Zin; Chai Chee Keong; Najib Mohammed Zakey; Hafizuddin Maseri

    2005-01-01

    This paper describes how RVNRL is promoted to the latex based industries locally and abroad. RVNRL promotion requires patience and very challenging. This is a fact since the product is new to the market. Cost is important in deciding its market and potential usage. The elements that contribute to the cost is described in this paper. (Author)

  6. Research on the Risk Measurement for the Futures Market of Bulk Commodity – Taking the silver futures as the example

    Directory of Open Access Journals (Sweden)

    Du Yating

    2015-01-01

    Full Text Available The futures transaction of bulk commodity has played an important role since China became the global manufacturing center. Taking the commodity futures market in Shanghai as the research objective, this article selects the price of silver futures, uses GARCH-VaR and Stress Testing to measure the risk tolerance of the market. The research result shows the silver price is fluctuated within the scope specified by the market and won't influence the stable operation of futures market.

  7. The effect of differentiated margin on futures market investors' behavior and structure An experimental research

    Institute of Scientific and Technical Information of China (English)

    Jin-hui Luo; Di-fang Wan; Yang Yang; Guang Yang

    2011-01-01

    Purpose-The purpose of this paper is to empirically analyze the role of differentiated margin system in leading investors' investing behavior and then optimize investor structure in futures markets.Design/methodology/approach-Using economic experimental research method,this paper designs and conducts a futures market experiment according to experimental research's basic norms,thus acquiring needed and credible empirical data.Findings-By analyzing the experimental data,it is found that compared with situations in futures markets that implement uniform margin system,investors' (especially speculators') futures open position and the ratio of their open position and futures turnover are both significantly higher,in futures markets that implement differentiated margin system.On the other hand,differentiated margin system has no effects on hedgers' futures turnover,but significantly reduces speculators' futures turnover.Research limitations/implications-The findings suggest that compared with uniform margin system,differentiated margin system is beneficial to effectively restrict both speculators' and hedgers' speculating behavior and lead hedgers' market participation.Practical implications-In order to resolve the problem of unreasonable investor structure in China's futures market,i.e.lack of hedgers and over-speculating China's futures market's regulators should reform the margin system and adopt differentiated margin system to lead investors' rational behavior and optimize investor structure.Originality/value-This paper empirically analyzes and verifies,for the first time,the roles of differentiated margin system in affecting investors' investing behavior.The futures market experiment designed and used in this study is a pioneering and exploratory experiment.

  8. Industry self-regulation of alcohol marketing: a systematic review of content and exposure research.

    Science.gov (United States)

    Noel, Jonathan K; Babor, Thomas F; Robaina, Katherine

    2017-01-01

    With governments relying increasingly upon the alcohol industry's self-regulated marketing codes to restrict alcohol marketing activity, there is a need to summarize the findings of research relevant to alcohol marketing controls. This paper provides a systematic review of studies investigating the content of, and exposure to, alcohol marketing in relation to self-regulated guidelines. Peer-reviewed papers were identified through four literature search engines: SCOPUS, Web of Science, PubMed and PsychINFO. Non-peer-reviewed reports produced by public health agencies, alcohol research centers, non-governmental organizations and government research centers were also identified. Ninety-six publications met the inclusion criteria. Of the 19 studies evaluating a specific marketing code and 25 content analysis studies reviewed, all detected content that could be considered potentially harmful to children and adolescents, including themes that appeal strongly to young men. Of the 57 studies of alcohol advertising exposure, high levels of youth exposure and high awareness of alcohol advertising were found for television, radio, print, digital and outdoor advertisements. Youth exposure to alcohol advertising has increased over time, even as greater compliance with exposure thresholds has been documented. Violations of the content guidelines within self-regulated alcohol marketing codes are highly prevalent in certain media. Exposure to alcohol marketing, particularly among youth, is also prevalent. Taken together, the findings suggest that the current self-regulatory systems that govern alcohol marketing practices are not meeting their intended goal of protecting vulnerable populations. © 2016 Society for the Study of Addiction.

  9. Usage of Social Media in City Marketing: A Research on 30 Metropolitan Municipalities in Turkey

    Directory of Open Access Journals (Sweden)

    Niyazi Gümüş

    2017-01-01

    Full Text Available Rapid changes in information and communication technologies cause serious developments in marketing field similar to every sector. In parallel with these developments, the social media channels which appear as Web 2.0 applications have a number of advantages in comparison with traditional media channels. Social media gained a place in marketing activities because of its advantages. Social media is added on instruments in line with these developments that countries benefit in marketing activities for attracting more tourists, investment and becoming prominent against the other cities. Cities intensively benefit from social media because of social media’s properties like reaching the large masses, low marketing cost, interaction, receiving feedbacks rapidly, etc. Within this context, the purpose of this research is to determine the use statuses of social media by metropolitan municipalities as part of city marketing. In accordance with this purpose, official social media accounts of 30 metropolitan municipalities are investigated between the dates of 01/09/2016 and 30/09/2016, then their shares in social media channels are investigated in the context of city marketing.It is observed that two metropolitan municipalities do not have official Facebook accounts, four metropolitan municipalities do not have an official Twitter account as well. Again, it is found that 19 metropolitan municipalities do not have an official Instagram account and 17 metropolitan municipalities do not have official YouTube account. In consequence, it is observed that, our metropolitan municipalities do not benefit from social media effectively for city marketing activities.

  10. Secondary analysis of a marketing research database reveals patterns in dairy product purchases over time.

    Science.gov (United States)

    Van Wave, Timothy W; Decker, Michael

    2003-04-01

    Development of a method using marketing research data to assess food purchase behavior and consequent nutrient availability for purposes of nutrition surveillance, evaluation of intervention effects, and epidemiologic studies of diet-health relationships. Data collected on household food purchases accrued over a 13-week period were selected by using Universal Product Code numbers and household characteristics from a marketing research database. Universal Product Code numbers for 39,408 dairy product purchases were linked to a standard reference for food composition to estimate the nutrient content of foods purchased over time. Two thousand one hundred sixty-one households located in Victoria, Texas, and surrounding communities who were active members of a frequent shopper program. Demographic characteristics of sample households and the nutrient content of their dairy product purchases were analyzed using frequency distribution, cross tabulation, analysis of variance, and t test procedures. A method for using marketing research data was successfully used to estimate household purchases of specific foods and their nutrient content from a marketing database containing hundreds of thousands of records. Distribution of dairy product purchases and their concomitant nutrients between Hispanic and non-Hispanic households were significant (P<.01, P<.001, respectively) and sustained over time. Purchase records from large, nationally representative panels of shoppers, such as those maintained by major market research companies, might be used to accomplish detailed longitudinal epidemiologic studies or surveillance of national food- and nutrient-purchasing patterns within and between countries and segments of their respective populations.

  11. Antimicrobial Approaches for Textiles: From Research to Market

    Directory of Open Access Journals (Sweden)

    Diana Santos Morais

    2016-06-01

    Full Text Available The large surface area and ability to retain moisture of textile structures enable microorganisms’ growth, which causes a range of undesirable effects, not only on the textile itself, but also on the user. Due to the public health awareness of the pathogenic effects on personal hygiene and associated health risks, over the last few years, intensive research has been promoted in order to minimize microbes’ growth on textiles. Therefore, to impart an antimicrobial ability to textiles, different approaches have been studied, being mainly divided into the inclusion of antimicrobial agents in the textile polymeric fibers or their grafting onto the polymer surface. Regarding the antimicrobial agents, different types have been used, such as quaternary ammonium compounds, triclosan, metal salts, polybiguanides or even natural polymers. Any antimicrobial treatment performed on a textile, besides being efficient against microorganisms, must be non-toxic to the consumer and to the environment. This review mainly intends to provide an overview of antimicrobial agents and treatments that can be performed to produce antimicrobial textiles, using chemical or physical approaches, which are under development or already commercially available in the form of isolated agents or textile fibers or fabrics.

  12. [Research reveals a market for a veterinary behaviour clinic].

    Science.gov (United States)

    Jonckheer-Sheehy, Valerie; Endenburg, Nienke

    2009-11-01

    An enquiry into the requirement of a university veterinary behaviour clinic in The Netherlands revealed that there is a clear call for such a service. The specific demands and wishes of first line practicing veterinarians and companion animal owners were investigated. The research revealed that veterinarians are regular confronted with behaviour problems in companion animals and that they are willing to refer these cases to the University. They also expressed their need for access to continuing professional development opportunities in the field of veterinary behavioural medicine (which is something that most veterinary behaviour clinics associated with veterinary faculties provide). The demand from companion animal owners was also examined. It can be concluded that a large number of them had animals with behaviour problems and that they were willing to seek veterinary advice on these matters. In response to the above mentioned demands the University of Utrecht will open a veterinary behaviour clinic, providing high quality service for animals, their owners and the referring veterinarians. This service will be based on sound scientific practice and delivered by both veterinarians specialised in this field and recognised animal behaviour therapists.

  13. The INC. 500 and social media: Marketing research

    Directory of Open Access Journals (Sweden)

    Nora Ganim Barnes

    2008-07-01

    Full Text Available As a great challenge in communications, social media are widely accepted among the general population. Being very flexible and adaptable, they offer an opportunity of active participation to users, thus representing a public forum. This study presents the resultsof social media acceptance in the business world on a sample of the Inc. 500 companies in the US. The research found that familiarity, the value placed on social media and the use of different forms of social media are all related. These companies know that engaging social media requires education and a change of the management effort. They use them to gather critical strategic information by listening to what is being said about themselves and their competitors in the social media world. The Inc. 500 companies accept social media as a medium. They recognize that the marketplace is movingtheir conversations online and the business world needs to join in. These fast-growing, innovative companies offer us a glimpse of the business future because where they lead, others will certainly follow.

  14. Multivariable Techniques for High-Speed Research Flight Control Systems

    Science.gov (United States)

    Newman, Brett A.

    1999-01-01

    This report describes the activities and findings conducted under contract with NASA Langley Research Center. Subject matter is the investigation of suitable multivariable flight control design methodologies and solutions for large, flexible high-speed vehicles. Specifically, methodologies are to address the inner control loops used for stabilization and augmentation of a highly coupled airframe system possibly involving rigid-body motion, structural vibrations, unsteady aerodynamics, and actuator dynamics. Design and analysis techniques considered in this body of work are both conventional-based and contemporary-based, and the vehicle of interest is the High-Speed Civil Transport (HSCT). Major findings include: (1) control architectures based on aft tail only are not well suited for highly flexible, high-speed vehicles, (2) theoretical underpinnings of the Wykes structural mode control logic is based on several assumptions concerning vehicle dynamic characteristics, and if not satisfied, the control logic can break down leading to mode destabilization, (3) two-loop control architectures that utilize small forward vanes with the aft tail provide highly attractive and feasible solutions to the longitudinal axis control challenges, and (4) closed-loop simulation sizing analyses indicate the baseline vane model utilized in this report is most likely oversized for normal loading conditions.

  15. RESEARCH OF RUSSIAN HIGH TECHNOLOGY MEDICAL EQUIPMENT MARKET: THE SOCIO-ECONOMIC ASPECTS

    Directory of Open Access Journals (Sweden)

    Станислав Сергеевич Отставнов

    2013-04-01

    Full Text Available The article presents the data obtained from comprehensive study of russian hi-tech medical equipment market. The size and the structure of Russian medical equipment market in 2005-2011 were investigated and market size forecast for 2012-2015 was given. Priority segments of Russian high-tech medical equipment market were identified (products with a high degree of visualization, anesthetic and ventilation equipment, patient monitors  based on the analysis of literature sources and morbidity structure. Key players in key segments of the market were identified and their financial performance such as number of employees, revenue, net profit, researches and development expenses were compared (according to actual annual reports.Research allowed to draw the following conclusion: today in the key segments of Russian high-tech medical equipment market the leadership of foreign companies  (Hitachi, Philips, Siemens, Toshiba, General Electric, Dräger is indisputable, objective preconditions for the fundamental change of the situation are absent. Import substitution requires the consolidation of domestic producers, adequate funding and human resource.The results can be used in practice by medical industry companies and State authorities on purpose to upgrade the medical industry.DOI: http://dx.doi.org/10.12731/2218-7405-2013-1-31

  16. [Service quality in health care: the application of the results of marketing research].

    Science.gov (United States)

    Verheggen, F W; Harteloh, P P

    1993-01-01

    This paper deals with quality assurance in health care and its relation to quality assurance in trade and industry. We present the service quality model--a model of quality from marketing research--and discuss how it can be applied to health care. Traditional quality assurance appears to have serious flaws. It lacks a general theory of the sources of hazards in the complex process of patient care and tends to stagnate, for no real improvement takes place. Departing from this criticism, modern quality assurance in health care is marked by: defining quality in a preferential sense as "fitness for use"; the use of theories and models of trade and industry (process-control); an emphasis on analyzing the process, instead of merely inspecting it; use of the Deming problem solving technique (plan, do, check, act); improvement of the process of care by altering perceptions of parties involved. We present an experience of application and utilization of this method in the University Hospital Maastricht, The Netherlands. The successful application of this model requires a favorable corporate culture and motivation of the health care workers. This model provides a useful framework to uplift the traditional approach to quality assurance in health care.

  17. What Is the Relationship between the Age of the Audience and the Effectiveness of Marketing Techniques in Attracting Students to a Community College?

    Science.gov (United States)

    Silberg, Carol A.

    A study was conducted at Prince George's Community College (PGCC) to investigate the relationship between the age of the audience and the effectiveness of marketing techniques in attracting students to the college. The study focused on how and why community colleges market themselves, and why some techniques were more effective than others for…

  18. Marketing research in positioning and launching of yoghurt with a balanced chemical composition

    Directory of Open Access Journals (Sweden)

    M. Mardar

    2016-12-01

    Full Text Available Annotation. This article presents the analysis of marketing environment of the enterprises that produce yogurt products in Ukraine. In order to carry out a deeper analysis of the marketing environment of the new yoghurt drinks with a balanced composition of the major nutrients in food and increased probiotic properties, PEST and SWOT-analyses were conducted, they identified environmental factors that have favorable and adverse effects as well as internal strengths and weaknesses of the new product. Based on the results of marketing research of consumer preferences, the core audience of new yoghurt drink with a balanced chemical composition and the elevated concentration of Bifidobacteria were defined. The received results led to justification of the expediency of elaboration of new yoghurt drinks with probiotic properties and balanced composition of basic food nutrients as well as to formulation of a strategy of new product promotion on the consumer market of Ukraine.

  19. Major Change in the Quality Management of the Qualitative Market Research

    OpenAIRE

    Balan, Carmen

    2009-01-01

    The goal of the present article is to explore a major change in the quality management of a distinct category of services, respectively the qualitative research. The essence of the change consists in the creation of an international standard aiming to increase the quality and professionalism of the market, opinion and social research, also including the qualitative research. The approach is entirely focused on the services provided by companies specialized in this field to all the organizatio...

  20. Research on digital multi-channel pulse height analysis techniques

    International Nuclear Information System (INIS)

    Xiao Wuyun; Wei Yixiang; Ai Xianyun; Ao Qi

    2005-01-01

    Multi-channel pulse height analysis techniques are developing in the direction of digitalization. Based on digital signal processing techniques, digital multi-channel analyzers are characterized by powerful pulse processing ability, high throughput, improved stability and flexibility. This paper analyzes key techniques of digital nuclear pulse processing. With MATLAB software, main algorithms are simulated, such as trapezoidal shaping, digital baseline estimation, digital pole-zero/zero-pole compensation, poles and zeros identification. The preliminary general scheme of digital MCA is discussed, as well as some other important techniques about its engineering design. All these lay the foundation of developing homemade digital nuclear spectrometers. (authors)

  1. AN EXPLORATORY RESEARCH OVER THE CHINESE PRODUCTS ON THE ROMANIAN MARKET

    Directory of Open Access Journals (Sweden)

    Aldea Roxana

    2012-07-01

    Full Text Available In this paper we studied the influence on the Asian products over the consumer decision making. We observed that because of the economic crisis most of the people are buying products made in China, although they now that the quality and the price are lower. The factors that change the habits and the consumer behavior decision making are: the lower wage, the small number of work places and the prices of the products. Regarding the low price of Chinese products quality, some times arouses suspicions. Romania is a parts of the European Union and on the market there are various products made in European countries but also products made in China. People with low wages from the last step of social classes are prone to buy lower prices products. Other consumers on the contrary became more sensitive and they prefer to pay more than to buy products made in China. The quality prevails over the price and sometimes over the quantity although the money to spend are dwindled. The crisis affected consumer behavior, consumers have become more attentive to the country of origin and the disposable income for shopping. In order to validate some of the ideas the authors undertook a quantitative online research. The research had as purpose to identify the main influences of the decision making when the consumer buys Chinese products. The chosen investigation was the selective survey, the research technique was the exploratory interrogation and the research instrument – structured in online questionnaire. After research we found that the economic crisis caused consumer behavior change as a result of diminishing the income buyers, the consumer is placed in a position to buy products of questionable quality at low prices, mostly from China. Lower purchase price often makes Chinese goods represent an attractive option for consumers. On the other hand, the quality of Chinese products has proven to not comply with the quality expectations of the consumers, based on

  2. Research on Czech firms’ marketing communication based on social media networks

    Directory of Open Access Journals (Sweden)

    Vít Chlebovský

    2012-01-01

    Full Text Available Objective of the research described in this article is to make an analysis of the usage of marketing communication using both traditional Internet communication channels as well as Social Media Networks by the Czech companies. Primary research was made through on-line questionnaire. Companies across the branches and size categories within the Czech economy were addressed. Companies were selected from the www.firmy.cz portal. Only companies with their own web domain were addressed. The typical respondents were mostly from middle management, especially managers from the marketing or commercial departments. The final number of questionnaire respondents covered in the research is 1009. The main research method was questioning. The questionnaire consisted of three sections with the scale answer questions mainly. Google Refine was used for data processing and Microsoft Excel for statistical processing and graphic outputs of the research. Evaluated results show significant gaps in usage of Internet communication tools in marketing of Czech companies and also deficiency between clear understanding of the respondents how Social Media should be used in marketing communication and real use in the companies. This deficiency was statistically tested and relation between respondents’ perception of the importance of Social Media use for bidirectional communication with stakeholders and non-use of Social Media for bidirectional communication with stakeholders by respondents’ company was confirmed.

  3. The influence of economic crisis on directions of estructuring of marketing in research institutes

    Directory of Open Access Journals (Sweden)

    Marlena Elżbieta Maślanka

    2013-03-01

    Full Text Available On the eve of the third millennium the Polish economy is more and more subject to worldwide trends of globalization, which in a special way influences the scope and intensiveness of changes implemented in Research Institutes. It is accompanied by another more and more intensively transferred internationally and generally observed economic crisis, whose negative impulses cause the economic growth to slow down. The key determinant of the development of Research Institutes in the modern global economy is a skill to react on changes and a necessity to take restructuring actions within this range of marketing. Problems of a progressive global economic crisis and the influence of this process on restructuring of marketing in Research Institutes is an important research problem, requiring a deep and thorough analysis and research in this scope, hence this paper deals with all these important issues.

  4. Thin layer activation techniques in research and industry

    International Nuclear Information System (INIS)

    Conlon, T.W.

    1993-01-01

    The following key application of thin layer activation technique (TLA) are discussed: ion-erosion in fusion tokamaks, bio-engineering technology, automobile industry. Future developments of the techniques, such as fission fragment TLA, multi-layer TLA and recoil implantation are discussed as well. 7 refs, 6 figs, 1 tab

  5. Competition in hospital and health insurance markets: a review and research agenda.

    Science.gov (United States)

    Morrisey, M A

    2001-04-01

    To review the empirical literature on the effects of selective contracting and hospital competition on hospital prices, travel distance, services, and quality; to review the effects of managed care penetration and competition on health insurance premiums; and to identify areas for further research. Selective contracting has allowed managed care plans to obtain lower prices from hospitals. This finding is generalizable beyond California and is stronger when there is more competition in the hospital market. Travel distances to hospitals of admission have not increased as a result of managed care. Evidence on the diffusion of technology in hospitals and the extent to which hospitals have specialized as a result of managed care is mixed. Little research on the effects on quality has been undertaken, but preliminary evidence suggests that hospital quality has not declined and may have improved. Actual mergers in the hospital market have not affected hospital prices. Much less research has been focused on managed care markets. Greater market penetration and greater competition among managed care plans are associated with lower managed care premiums. Greater HMO penetration appears to be much more effective than PPO penetration in leading to lower premiums. While workers are willing to change plans when faced with higher out-of-pocket premiums, there is little evidence of the willingness of employers to switch plan offerings. Preliminary evidence suggests that greater managed care penetration has led to lower overall employer premiums, but the results differ substantially between employers with and without a self-insured plan. Much more research is needed to examine all aspects of managed care markets. In hospital markets, particular attention should be focused on the effects on quality and technology diffusion.

  6. Marketing research activities in hospitals. Satisfaction surveys of inpatients and outpatients are the most widely used application.

    Science.gov (United States)

    Loubeau, P R; Jantzen, R

    1998-01-01

    Virtually unheard of in health care 30 years ago, marketing research by hospitals is expanding at a notable rate, particularly among larger institutions located in highly competitive urban markets. Research applications are particularly pronounced at for-profit institutions, those heavily involved in managed care programs, and hospitals that are part of an integrated delivery system. However, the majority of hospital administrators surveyed indicated they do not invest in marketing research to track the effectiveness of their own institution's advertising.

  7. Marketing research

    OpenAIRE

    Skopalová, Michaela

    2007-01-01

    Předmětem této diplomové práce je analýza čínského trhu v sektoru otopných těles se záměrem zhodnotit možnost vstupu českého podniku na tento obtížný trh. Na začátku práce jsou shrnuta základní teoretická východiska, která tvoří podklad marketingové analýzy. V praktické části je nejprve zhodnoceno postavení podniku na českém trhu a též byla vyhotovena interní analýza podniku. Poté následuje zahraniční marketingová analýza, ve které jsou hodnoceny jednotlivé proměnné, které mohou ovlivnit příp...

  8. Food Safety at Farmers' Markets: A Knowledge Synthesis of Published Research.

    Science.gov (United States)

    Young, Ian; Thaivalappil, Abhinand; Reimer, Danielle; Greig, Judy

    2017-12-01

    Farmers' markets are increasingly popular venues in North America for the sale of fresh produce and other foods. However, the nature of their operation can present possible food safety issues, challenges, and risks to consumers. A knowledge synthesis was conducted to identify, characterize, and summarize published research on the microbial food safety issues and implications associated with farmers' markets. A scoping review was conducted using the following steps: comprehensive search strategy, relevance screening of abstracts, and characterization of relevant articles. Two subsets of data were prioritized for more detailed systematic review (data extraction and risk-of-bias assessment) and meta-analysis: (i) studies comparing the microbial safety of foods from farmers' markets versus other sources and (ii) studies evaluating the use of food safety practices at farmers' markets. Overall, 83 relevant studies were identified. The majority of studies were published as journal articles (64%), used a cross-sectional design (81%), and were conducted in the United States (78%). Most studies (39%; n = 32) investigated stakeholder, mostly consumer (n = 22), attitudes toward food safety at farmers' markets. Limited but heterogeneous evidence indicated a higher prevalence of Campylobacter and Salmonella in chicken meat from farmers' markets versus other retail sources, but there was no difference in the microbial contamination of fresh produce. Studies evaluating the use of food safety practices at farmers' markets identified some gaps; for example, the average prevalence of vendor hand washing was 4% (95% confidence interval: 0 to 11%; I 2 = 27%; n = 5 studies). Twelve foodborne outbreaks and case reports were identified, resulting in a total of 411 illnesses, 38 hospitalizations, and two deaths from 1994 to 2016. Only five intervention studies were identified. Key knowledge gaps and areas warranting future research, training, and education are highlighted and discussed.

  9. Using Market Research to Characterize College Students and Identify Potential Targets for Influencing Health Behaviors

    Science.gov (United States)

    Berg, Carla J.; Ling, Pamela M.; Guo, Hongfei; Windle, Michael; Thomas, Janet L.; Ahluwalia, Jasjit S.; An, Lawrence C.

    2013-01-01

    Marketing campaigns, such as those developed by the tobacco industry, are based on market research, which defines segments of a population by assessing psychographic characteristics (i.e., attitudes, interests). This study uses a similar approach to define market segments of college smokers, to examine differences in their health behaviors (smoking, drinking, binge drinking, exercise, diet), and to determine the validity of these segments. A total of 2,265 undergraduate students aged 18–25 years completed a 108-item online survey in fall 2008 assessing demographic, psychographic (i.e., attitudes, interests), and health-related variables. Among the 753 students reporting past 30-day smoking, cluster analysis was conducted using 21 psychographic questions and identified three market segments – Stoic Individualists, Responsible Traditionalists, and Thrill-Seeking Socializers. We found that segment membership was related to frequency of alcohol use, binge drinking, and limiting dietary fat. We then developed three messages targeting each segment and conducted message testing to validate the segments on a subset of 73 smokers representing each segment in spring 2009. As hypothesized, each segment indicated greater relevance and salience for their respective message. These findings indicate that identifying qualitatively different subgroups of young adults through market research may inform the development of engaging interventions and health campaigns targeting college students. PMID:25264429

  10. The fractal research on several large stock market in China and western country

    Directory of Open Access Journals (Sweden)

    QU Bo

    2012-10-01

    Full Text Available The R/S method of the fractal theory was used in analysis the most influential stock markets in China ( Shanghai Composite Index-SSEC, the Shenzhen Composite Index-SZCI and Hang Seng Index-HSI in HongKong and the most impact foreign stock markets ( the Dow Jones, the Nasdaq and the S&P 500 in recent 10 years ( 2002-2011 stock index to study their differences. The Hurst exponent for the logarithmic rate of monthly return for Chinese stock markets were around 0.74,while the Hurst exponent for the western were around 0.77. The average cycle for Chinese stock markets were around 600 days,while westerns were around 1150 days. The price of the Dow Jones index had a greater influence on the price of SSEC than other markets, and HSI had a greater influence on SSCI than SSEC. Chinese and foreign markets had higher kurtosis than normal distribution, and during the first one or two cycle, the price data presented a right-skewed,peak and fat-tailed distribution characteristics. The data presented a left-skewed,peak and fat-tailed distribution afterwards. At the same time, the foreign data is much closer to normal distribution. This research is a good guidance for stock researcher understanding and studying the foreign stock markets.

  11. Factors Influencing Industry Uptake of Marketing & Supply Chain Innovations within the Australian Seafood Cooperative Research Centre

    NARCIS (Netherlands)

    Dentoni, D.; English, F.

    2012-01-01

    This study identifies factors influencing the Australian seafood industry’s adoption of marketing and supply chain innovations created from public-private funded research and development (R&D). A grounded theory approach was followed by comparing and contrasting the evidence from 35 projects

  12. Teaching Experientially with the Madeline Hunter Method: An Application in a Marketing Research Course

    Science.gov (United States)

    Burns, Alvin C.

    2006-01-01

    Due to concerns about the disparity of learning and the high nonresponse rates encountered by student marketing research teams working with sponsors, the author adopted the Hunter Method to restructure his course. This method requires the use of a model onto which students can map their learning via guided practice as well as independent practice.…

  13. Using the Jazz Metaphor to Enhance Student Learning and Skill Development in the Marketing Research Course

    Science.gov (United States)

    Mills, Michael Kenneth

    2010-01-01

    The marketing research course is often a very challenging one both for students and instructors. This article discusses how the jazz metaphor can aid the instructor in both facilitating students' learning of the more basic as well as the more specific skills that make up the course, in addition to contributing more to student enjoyment of the…

  14. Developing and Teaching an Online MBA Marketing Research Class: Implications for Online Learning Effectiveness

    Science.gov (United States)

    Sun, Qin; Ganesh, Gopala

    2014-01-01

    The authors intend to describe the experience of developing and teaching an online marketing research class for master of business administration students. The class has been taught for four fall semesters. Each time, the class also completed an online survey, analyzed the resulting data, and wrote a detailed report for a real client. The course…

  15. Exploring Market and Competitive Intelligence Research as a Source for Enhancing Innovation Capacity

    Science.gov (United States)

    Bajaj, Deepak

    2015-01-01

    The purpose of this study was to assess the role of Competitive and Market Intelligence (CI/MI) Research as a potential source for improving the innovation capability of Small and Medium Enterprises (SME's) leading to successful new product/services/processes/capabilities development (Cooper & Edgett, 2002). This report highlights the…

  16. In Their Words: Student Choice in Training Markets--Victorian Examples. NCVER Research Report

    Science.gov (United States)

    Brown, Justin

    2017-01-01

    This research offers insights into the options available to individuals as they navigate the vocational education and training (VET) market. Importantly, this study directly represents the voice of students, asking how their choices were made and whether their choice was sufficiently "informed." The student voice is contrasted with…

  17. Using item response theory to measure extreme response style in marketing research

    NARCIS (Netherlands)

    de Jong, Martijn G.; Steenkamp, Jan-Benedict E.M.; Fox, Gerardus J.A.; Baumgartner, Hans

    2008-01-01

    Extreme response style (ERS) is an important threat to the validity of survey-based marketing research. In this article, the authors present a new item response theory–based model for measuring ERS. This model contributes to the ERS literature in two ways. First, the method improves on existing

  18. Concepts of price fairness: empirical research into the Dutch coffee market

    NARCIS (Netherlands)

    Drs. Robert Bart Gielissen; Prof. Dr. Johan Graafland

    2009-01-01

    This paper researches perceptions of the concept of price fairness in the Dutch coffee market. We distinguish four alternative standards of fair prices based on egalitarian, basic rights, capitalistic and libertarian approaches. We investigate which standards are guiding the perceptions of price

  19. Evaluation of the Executive Information Requirements for the Market Research Process.

    Science.gov (United States)

    Lanser, Michael A.

    A study examined the marketing research information required by those executives of Lakeshore Technical College (Wisconsin) whose decisions affect the college's direction. Data were gathered from the following sources: literature review; development of a data dictionary framework; analysis of the college's current information system through…

  20. Ultra-processed food product brands on Facebook pages: highly accessed by Brazilians through their marketing techniques.

    Science.gov (United States)

    Horta, Paula M; Rodrigues, Fernanda T; Dos Santos, Luana C

    2018-06-01

    To analyse the content and extent of marketing of ultra-processed food products (UPP) and their brand pages on Facebook, which are highly accessed by Brazilians. Descriptive. Sixteen UPP brand pages on Facebook were selected from 250 pages that were the most liked by Brazilians in October 2015. We analysed the frequency of 'likes' and members 'talking about' each one of the pages, in addition to fifteen marketing techniques used in the previous year (September 2014 to October 2015). The number of posts, likes, 'shares' and 'commentaries', and the mean number of likes, shares and commentaries per post, were collected for one month, from 23 September to 23 October 2015. The two most liked pages were: Coke® (93 673 979 likes) and McDonald's® (59 749 819 likes). Regarding the number of people talking about the pages, McDonald's led with 555 891 commentaries, followed by Coke (287 274), Burger King® (246 148) and Kibon® (244 523). All pages used marketing techniques, which included photos, user conversations, presence of brand elements and links. Videos were observed on 93·8 % of the pages; promotions on 68·8 %; and celebrities on 62·5 %. In one month, Garoto®, Outback® and Coke were brands that published more than one post per day. Kibon achieved the highest ratio of likes per post (285 845·50) and Burger King had the highest mean shares per post (10 083·93), including commentaries per post (7958·13). UPP marketing is extensively used on Facebook pages and is highly accessed by Brazilians, with UPP companies employing a diversity of marketing strategies.