Handheld Multi-Gas Meters Market Survey Report

Energy Technology Data Exchange (ETDEWEB)

Williams, Gustavious [Brigham Young Univ., Provo, UT (United States); Wald-Hopkins, Mark David [Los Alamos National Lab. (LANL), Los Alamos, NM (United States); Obrey, Stephen J. [Los Alamos National Lab. (LANL), Los Alamos, NM (United States); Akhadov, Valida Dushdurova [Los Alamos National Lab. (LANL), Los Alamos, NM (United States)

2016-06-23

Handheld multi-gas meters (MGMs) are equipped with sensors to monitor oxygen (O2) levels and additional sensors to detect the presence of combustible or toxic gases in the environment. This report is limited to operational response-type MGMs that include at least four different sensors. These sensors can vary by type and by the chemical monitored. In real time, the sensors report the concentration of monitored gases in the atmosphere near the MGM. To provide emergency responders with information on handheld multi-gas meters, the System Assessment and Validation for Emergency Responders (SAVER) Program conducted a market survey. This market survey report is based on information gathered between November 2015 and February 2016 from vendors, Internet research, industry publications, an emergency responder focus group, and a government issued Request for Information (RFI) that was posted on the Federal Business Opportunities website.

Market Research Survey of Commercial Off-The-Shelf (COTS) Portable MS Systems for IAEA Safeguards Applications

Energy Technology Data Exchange (ETDEWEB)

Hart, Garret L.; Hager, George J.; Barinaga, Charles J.; Duckworth, Douglas C.

2013-02-01

This report summarizes the results for the market research survey of mass spectrometers that are deemed pertinent to International Atomic Energy Agency (IAEA) needs and strategic objectives. The focus of the report is on MS instruments that represent currently available (or soon to be) commercial off-the shelf (COTS) technology and weigh less than 400 pounds. A compilation of all available MS instruments (36 COTS and 2 R&D) is presented, along with pertinent information regarding each instrument.

World market of marketing research

Directory of Open Access Journals (Sweden)

Samuels John

2002-01-01

Full Text Available The value of the total world market market research in the year 2001 was US$15,890 million, a 2.8% increase on the previous year. This is the first of several articles to be published in Research World on the results from ESOMAR's latest annual study on the market research sector worldwide

A hugh marketing research task: birth control.

Science.gov (United States)

Simon, J L

1968-02-01

Research in underdeveloped countries to sell family planning is discussed. The article also aims at pinpointing other possible research areas. Census reports were actually the earliest work relevant to birth control. Later came the research on psychosocial factors affecting family size in developed countries. After World War I, client oriented research into family planning began. The history of this type of research is discussed with more emphasis on the surveys of the knowledge, attitude and contraception practices (KAP) in various countries. The author claims the KAP surveys to be the largest worldwide market research job ever done. Propagands campaigns, contraceptive costs, bonuses for contraceptive practices, and effectiveness of persuasion techniques are discussed.

Using and misusing marketing research in the healthcare industry.

Science.gov (United States)

Keckley, P H

1985-12-01

As competition grows in health care, marketing research, especially consumer attitude research, is becoming increasingly important to the hospital's success and even survival. However, in the research process, mistakes are often made that invalidate the usefulness of the research. Those involved in marketing research, therefore, must be aware of the possible techniques to be used, potential audiences to be surveyed, the limitations of computer analysis, and the difference between consumer attitudes and intentions, if the information to be collected is to be reliable and useful to the organization.

Market research completed in El Salvador.

Science.gov (United States)

1983-01-01

Intensive market research, completed in El Salvador for the contraceptive social marketing project of the Asociacion Demografica Salvadorena (ADS), was designed to obtain a better understanding of Salvadoran usage of and attitudes toward contraceptives in general and ADS products in particular. The research results are being used to develop a new marketing plan for the Contraceptive Social Marketing (CSM) program as it works to increase the program's effectiveness in reaching consumers. Points-of-purchase (retail outlets) were surveyed in November 1982 to study brand presence and vendor perceptions of consumer behavior in order to define the market in terms of products, prices, and distribution. Focus groups were conducted during November and December 1982 to probe consumer awareness and attitudes regarding methods, brands, and purchasing behavior. The results of the focus groups helped guide the development of a door-to-door consumer survey conducted from December 1982 through February 1983 to further define the market in terms of consumer size and characteristics. Personal interviews were conducted with the owner or manager of each of 247 pharmacies selected at random but in proportion to their distributional weight as to location. Aragon and Associates found that standard-dose orals and condoms were sold in 86% of the outlets surveyed and foaming tablets and low-dose pills in 37%. In terms of brand presence in outlets, the CSM products Perla (orals) and Condor (condom) both led their respective categories. In the foaming tablet category Suave had the lowest presence and Neo Sampoon the highest. The difference between reported and actual presence of contraceptives in the outlets was significant: 32% of the sellers of Perla, 18% of the sellers of Condor, and 26% of the sellers of Suave were out of stock at the time of the survey. The difference in average CSM product prices and the next lowest priced brands is very large. Dealers reported that their contraceptive

The Money Market Liaison Group Sterling Money Market Survey

OpenAIRE

Westwood, Ben

2011-01-01

The Bank of England recently initiated a new survey of the sterling money market on behalf of the Money Market Liaison Group. This market — where short-term wholesale borrowing and lending in sterling takes place — plays a central role in the Bank’s pursuit of its monetary and financial stability objectives. Participants include banks, other financial institutions and non-financial companies, who use the market to manage their liquidity, by investing over short periods and raising short-term ...

ATIS Market Research: A Survey of Operational Tests and University and Government Research

Science.gov (United States)

1994-03-01

This report outlines research that examines the market for Advanced Traveler Information Systems (ATIS). The report includes detailed descriptions of Pathfinder, TravTek, and SmarTraveler ATIS operational tests. It includes basic background informati...

Survey of Laser Markets Relevant to Inertial Fusion Energy Drivers, information for National Research Council

International Nuclear Information System (INIS)

Bayramian, A.J.; Deri, R.J.; Erlandson, A.C.

2011-01-01

Development of a new technology for commercial application can be significantly accelerated by leveraging related technologies used in other markets. Synergies across multiple application domains attract research and development (R and D) talent - widening the innovation pipeline - and increases the market demand in common components and subsystems to provide performance improvements and cost reductions. For these reasons, driver development plans for inertial fusion energy (IFE) should consider the non-fusion technology base that can be lveraged for application to IFE. At this time, two laser driver technologies are being proposed for IFE: solid-state lasers (SSLs) and KrF gas (excimer) lasers. This document provides a brief survey of organizations actively engaged in these technologies. This is intended to facilitate comparison of the opportunities for leveraging the larger technical community for IFE laser driver development. They have included tables that summarize the commercial organizations selling solid-state and KrF lasers, and a brief summary of organizations actively engaged in R and D on these technologies.

Utilizing of marketing research for marketing communication

OpenAIRE

Bielová, Zuzana

2008-01-01

The subject of bachelor's thesis "Utilizing of marketing research for marketing communication" is analyze problematic of marketing communications in sector of educational services. The aims are potential clients of education. I will try to make out import of marketing research for marketing communication of the company.

Romanian Market Researches in Global Market Context

Directory of Open Access Journals (Sweden)

Victor Danciu

2006-03-01

Full Text Available Market research is a powerful industry, whose value reached 21,5 billion USD in 2004. Market studies expenses are mostly concentrated in Europe (45% and in USA (37%. The market shares of the Top 10 companies were above fifty per cent of the research market’s turnover. As a young, modest market, which is 0,84% of the global expenses value, Romania was the global leader in terms of growth, in 2004. With an asymmetric demand and a relatively concentrated offer, the Romanian research market may have a spectacular development in the future, if the obstacles for the customers and research companies are surpassed. If so, the pressures following the UE’s entry of Romania and the evolution of customers needs and expectations will speed up the growth of the market research.

Romanian Market Researches in Global Market Context

Directory of Open Access Journals (Sweden)

Victor Danciu

2006-05-01

Full Text Available Market research is a powerful industry, whose value reached 21,5 billion USD in 2004. Market studies expenses are mostly concentrated in Europe (45% and in USA (37%. The market shares of the Top 10 companies were above fifty per cent of the research market’s turnover. As a young, modest market, which is 0,84% of the global expenses value, Romania was the global leader in terms of growth, in 2004. With an asymmetric demand and a relatively concentrated offer, the Romanian research market may have a spectacular development in the future, if the obstacles for the customers and research companies are surpassed. If so, the pressures following the UE’s entry of Romania and the evolution of customers needs and expectations will speed up the growth of the market research.

Patient satisfaction surveys as a market research tool for general practices.

Science.gov (United States)

Khayat, K; Salter, B

1994-05-01

Recent policy developments, embracing the notions of consumer choice, quality of care, and increased general practitioner control over practice budgets have resulted in a new competitive environment in primary care. General practitioners must now be more aware of how their patients feel about the services they receive, and patient satisfaction surveys can be an effective tool for general practices. A survey was undertaken to investigate the use of a patient satisfaction survey and whether aspects of patient satisfaction varied according to sociodemographic characteristics such as age, sex, social class, housing tenure and length of time in education. A sample of 2173 adults living in Medway District Health Authority were surveyed by postal questionnaire in September 1991 in order to elicit their views on general practice services. Levels of satisfaction varied with age, with younger people being consistently less satisfied with general practice services than older people. Women, those in social classes 1-3N, home owners and those who left school aged 17 years or older were more critical of primary care services than men, those in social classes 3M-5, tenants and those who left school before the age of 17 years. Surveys and analyses of this kind, if conducted for a single practice, can form the basis of a marketing strategy aimed at optimizing list size, list composition, and service quality. Satisfaction surveys can be readily incorporated into medical audit and financial management.

Marketing health educators to employers: survey findings, interpretations, and considerations for the profession.

Science.gov (United States)

Gambescia, Stephen F; Cottrell, Randall R; Capwell, Ellen; Auld, M Elaine; Mullen Conley, Kathleen; Lysoby, Linda; Goldsmith, Malcolm; Smith, Becky

2009-10-01

In July 2007, a market research report was produced by Hezel Associates on behalf of five sponsoring health education profession member organizations and the National Commission for Health Education Credentialing. The purpose of the survey was to learn about current or potential employers' knowledge, attitudes, and behaviors toward health educators and the health education profession and their future hiring practices. This article presents the background leading up to the production of this report, the major findings of the survey of employers, recommendations from the market research group regarding core messages, and implications for the profession having discovered for the first time information about employers' understanding of professionally prepared health educators. The article discusses the umbrella and key messages that may be incorporated into a marketing plan and other recommendations by the firm that should assist health educators in marketing the profession. Furthermore, this article presents reactions by leaders in this field to these messages and recommendations and concludes with next steps in this project and a call for the overall need to market the profession of health education.

Marketing Research Using Online Surveys

Directory of Open Access Journals (Sweden)

Landoy A.

2009-12-01

Full Text Available In this article, quality criteria for electronic survey design and use based on an investigation of recent electronic survey literature are presented. The results show that a hard-to-reach audience can be reached using the quality criteria that are most important for reaching these types of audiences. It is presented one online questionnaire for the academic staff community at Transilvania university of Brasov, Romania. The Limerik one was tested.

Markets and morals: an experimental survey study.

Directory of Open Access Journals (Sweden)

Julio J Elias

Full Text Available Most societies prohibit some market transactions based on moral concerns, even when the exchanges would benefit the parties involved and would not create negative externalities. A prominent example is given by payments for human organs for transplantation, banned virtually everywhere despite long waiting lists and many deaths of patients who cannot find a donor. Recent research, however, has shown that individuals significantly increase their stated support for a regulated market for human organs when provided with information about the organ shortage and the potential beneficial effects a price mechanism. In this study we focused on payments for human organs and on another "repugnant" transaction, indoor prostitution, to address two questions: (A Does providing general information on the welfare properties of prices and markets modify attitudes toward repugnant trades? (B Does additional knowledge on the benefits of a price mechanism in a specific context affect attitudes toward price-based transactions in another context? By answering these questions, we can assess whether eliciting a market-oriented approach may lead to a relaxation of moral opposition to markets, and whether there is a cross-effect of information, in particular for morally controversial activities that, although different, share a reference to the "commercialization" of the human body. Relying on an online survey experiment with 5,324 U.S. residents, we found no effect of general information about market efficiency, consistent with morally controversial markets being accepted only when they are seen as a solution to a specific problem. We also found some cross-effects of information about a transaction on the acceptance of the other; however, the responses were mediated by the gender and (to a lesser extent religiosity of the respondent--in particular, women exposed to information about legalizing prostitution reduced their stated support for regulated organ payments. We

Markets and morals: an experimental survey study.

Science.gov (United States)

Elias, Julio J; Lacetera, Nicola; Macis, Mario

2015-01-01

Most societies prohibit some market transactions based on moral concerns, even when the exchanges would benefit the parties involved and would not create negative externalities. A prominent example is given by payments for human organs for transplantation, banned virtually everywhere despite long waiting lists and many deaths of patients who cannot find a donor. Recent research, however, has shown that individuals significantly increase their stated support for a regulated market for human organs when provided with information about the organ shortage and the potential beneficial effects a price mechanism. In this study we focused on payments for human organs and on another "repugnant" transaction, indoor prostitution, to address two questions: (A) Does providing general information on the welfare properties of prices and markets modify attitudes toward repugnant trades? (B) Does additional knowledge on the benefits of a price mechanism in a specific context affect attitudes toward price-based transactions in another context? By answering these questions, we can assess whether eliciting a market-oriented approach may lead to a relaxation of moral opposition to markets, and whether there is a cross-effect of information, in particular for morally controversial activities that, although different, share a reference to the "commercialization" of the human body. Relying on an online survey experiment with 5,324 U.S. residents, we found no effect of general information about market efficiency, consistent with morally controversial markets being accepted only when they are seen as a solution to a specific problem. We also found some cross-effects of information about a transaction on the acceptance of the other; however, the responses were mediated by the gender and (to a lesser extent) religiosity of the respondent--in particular, women exposed to information about legalizing prostitution reduced their stated support for regulated organ payments. We relate these

Australian OTC Derivatives Markets: Insights from the BIS Semiannual Survey

OpenAIRE

Jason Ahn; Mihovil Matic; Christian Vallence

2012-01-01

The Reserve Bank of Australia recently commenced surveying participants in Australian over-the-counter (OTC) derivatives markets as part of the Bank for International Settlements’ (BIS) semiannual global OTC derivatives survey. Australia’s contribution to the survey complements regulatory efforts to improve the resilience and transparency of Australia’s OTC derivatives markets. It also facilitates a higher frequency comparison of the Australian and foreign OTC derivatives markets. The survey ...

Marketing. Market research, the key to success; Marketing. Erfolgsfaktor Marktforschung

Energy Technology Data Exchange (ETDEWEB)

Bongers, U. [VSE AG, Saarbruecken (Germany); Borch, G. [Berliner Kraft- und Licht (BEWAG)-AG, Berlin (Germany); Edelmann, H. [Vereinigte Elektrizitaetswerke Westfalen AG (VEW), Dortmund (Germany); Hermann, E. [Hamburgische Electricitaets-Werke AG, Hamburg (Germany); Nickel, M. [Vereinigung Deutscher Elektrizitaetswerke e.V. (VDEW), Frankfurt am Main (Germany)

1999-07-01

The brochure explains why market research has become an essential activity for the business management of electric utilities in the competitive market environment. The document gives advice on integrating information obtained from market research into the organizational planning of the marketing activities of electric utilities that are newcomers in the deregulated European energy markets. The brochure was elaborated by a working group for 'market research and organisational statistics' of the VDEW. (orig./CB) [German] Die vorliegende Broschuere stellt die neue Bedeutung der Marktforschung fuer die Informationsgewinnung und das Marketing der Stromunternehmen dar und gibt Hinweise auf die organisatorische Einbindung der Marktforschung. Sie wurde von einer Projektgruppe des VDEW-Fachausschusses 'Marktforschung und Unternehmensstatistik' erarbeitet. Die Broschuere ist vor allem fuer die Unternehmen gedacht, die ihre Marktforschung aufbauen oder ausbauen wollen. (orig./CB)

Marketing research with SPSS

OpenAIRE

JANSSENS, Wim; WIJNEN, Katrien; DE PELSMACKER, Patrick; VAN KENHOVE, Patrick

2008-01-01

In the past, there have been Marketing Research books and there have been SPSS guide books. This book combines the two, providing a step-by-step treatment of the major choices facing marketing researchers when using SPSS. The authors offer a concise approach to analysing quantitative marketing research data in practice. Whether at undergraduate or graduate level, students are often required to analyse data, in methodology and marketing research courses, in a thesis, or in project work. Althou...

Economic growth, poverty and rural labour markets in India: a survey of research.

OpenAIRE

Bardhan K

1983-01-01

ILO pub-WEP pub. Working paper on the relationship between agricultural development, agrarian structures, rural employment and poverty in India - based on a literature survey, examines trends in rural population, agricultural income, labour contracts, farm size and food prices; investigates the role of agricultural credit, wage determination and labour market segmentation; considers the informal sector and rural public works. Bibliography.

Marketing research of the chocolate market in Macedonia

Directory of Open Access Journals (Sweden)

Jovanov-Marjanova Tamara

2012-01-01

Full Text Available The consumer market in Macedonia and the chocolate market in particular, are overtaken from many foreign brands. The domestic companies, disregarding their size, are losing market share to the competitors with stronger strategies. This paper shows the existing weaknesses in the current strategies of the domestic companies through case study of the 2 largest confectionery producers in Macedonia on one side, and discovers the consumer behavior and preferences toward FMCG and chocolate through market research and analysis of a purposive statistical sample of 300 consumers on the other. The applied research techniques for the need of the consumer research were questionnaires and in depth interviews with the firms' managers. The analysis clearly indicates that with the adequate market research, i.e. implementation of the market research models and techniques a basis for competitive and successful marketing strategy can be created, not only by large corporations, but by individuals/owners of small and medium sized companies as well.

Strategic marketing research

NARCIS (Netherlands)

Bijmolt, Tammo H.A.; Frambach, Ruud T.; Verhallen, Theo M.M.

1996-01-01

This article introduces the term “strategic marketing research” for the collection and analysis of data in support of strategic marketing management. In particular, strategic marketing research plays an important role in defining the market, analysis of the environment, and the formulation of

Ethics and marketing research

Directory of Open Access Journals (Sweden)

Salai Suzana

2006-01-01

Full Text Available The ethics is the inner law of the individual. Its application is controlled and sacked by the self-awareness and the surrounding (by ethical codecs. The self-awareness is the inner law produced by everyday life, and is therefore changeable and adaptable to the outer reality. The ethics is a common field of marketing research, within the processes of ethical dilemmas and the marketing research process itself (identified target segments: the public the consumer, the subject ordering marketing research and marketing researchers.

Markets and Morals: An Experimental Survey Study

Science.gov (United States)

Elias, Julio J.; Lacetera, Nicola; Macis, Mario

2015-01-01

Most societies prohibit some market transactions based on moral concerns, even when the exchanges would benefit the parties involved and would not create negative externalities. A prominent example is given by payments for human organs for transplantation, banned virtually everywhere despite long waiting lists and many deaths of patients who cannot find a donor. Recent research, however, has shown that individuals significantly increase their stated support for a regulated market for human organs when provided with information about the organ shortage and the potential beneficial effects a price mechanism. In this study we focused on payments for human organs and on another “repugnant” transaction, indoor prostitution, to address two questions: (A) Does providing general information on the welfare properties of prices and markets modify attitudes toward repugnant trades? (B) Does additional knowledge on the benefits of a price mechanism in a specific context affect attitudes toward price-based transactions in another context? By answering these questions, we can assess whether eliciting a market-oriented approach may lead to a relaxation of moral opposition to markets, and whether there is a cross-effect of information, in particular for morally controversial activities that, although different, share a reference to the “commercialization” of the human body. Relying on an online survey experiment with 5,324 U.S. residents, we found no effect of general information about market efficiency, consistent with morally controversial markets being accepted only when they are seen as a solution to a specific problem. We also found some cross-effects of information about a transaction on the acceptance of the other; however, the responses were mediated by the gender and (to a lesser extent) religiosity of the respondent—in particular, women exposed to information about legalizing prostitution reduced their stated support for regulated organ payments. We relate

Market research for electric utilities

International Nuclear Information System (INIS)

Shippee, G.

1999-01-01

Marketing research is increasing in importance as utilities become more marketing oriented. Marketing research managers need to maintain autonomy from the marketing director or ad agency and make sure their work is relevant to the utility's operation. This article will outline a model marketing research program for an electric utility. While a utility may not conduct each and every type of research described, the programs presented offer a smorgasbord of activities which successful electric utility marketers often use or have access to

Market research for electric utilities

Energy Technology Data Exchange (ETDEWEB)

Shippee, G.

1999-12-01

Marketing research is increasing in importance as utilities become more marketing oriented. Marketing research managers need to maintain autonomy from the marketing director or ad agency and make sure their work is relevant to the utility's operation. This article will outline a model marketing research program for an electric utility. While a utility may not conduct each and every type of research described, the programs presented offer a smorgasbord of activities which successful electric utility marketers often use or have access to.

Response bias in international marketing research

NARCIS (Netherlands)

de Jong, M.G.

2006-01-01

The saturation of domestic markets in the industrialized parts of the world, combined with increased competition in home markets from foreign competitors forces many companies to look for opportunities beyond their national boundaries. Surveys are a crucial source of data in international marketing

Solar Market Research and Analysis | Solar Research | NREL

Science.gov (United States)

Analysis Solar Market Research and Analysis Through rigorous data collection, analysis, and stakeholder engagement, NREL's Solar Market Research and Analysis efforts further solar technologies' role in solar panels. Key areas for NREL's solar market research and analysis portfolio include the following

Pellet fired appliances. Market survey. 7. rev. ed.; Pelletheizungen. Marktuebersicht

Energy Technology Data Exchange (ETDEWEB)

NONE

2013-01-15

The market survey under consideration reports on pellet central heating systems and pellet fired appliances. The main chapters of this market survey are concerned to: (1) Information on wood pellets and pellet fired appliances; (2) Information about the interpretation of the market survey; (3) Survey of all compared pellet fired appliances with respect to the nominal power; (4) Price lists of pellet fired appliances and pellet central heating systems; (5) Type sheets of the compared pellet fired appliances and pellet central heating systems. Finally, this brochure contains the addresses of the produces and distribution partners of pellet fired appliances and pellet central heating systems.

Marketing research: Pathway to optimal market oriented products ...

African Journals Online (AJOL)

This paper examines the role of marketing research as pathway to developing optimal market oriented products. The objectives of this paper among others are to (i) Establish whether the use of marketing research has effect on new product adoption process by consumers (ii) Find out if there is any relationship between the ...

Indigenous values and water markets: Survey insights from northern Australia

Science.gov (United States)

Nikolakis, William D.; Grafton, R. Quentin; To, Hang

2013-09-01

Drawing upon on the literature on Indigenous values to water, water markets and the empirical findings from a survey of 120 Indigenous and non-Indigenous respondents across northern Australia, the paper makes important qualitative and statistical comparisons between Indigenous and non-Indigenous values to water markets. The study is the first comparison of Indigenous and non-Indigenous values to water markets based on the same survey instrument. Key results from Indigenous respondents include: (1) water markets are held to be an acceptable approach to managing water; (2) markets must be carefully designed to protect customary and ecological values; (3) the allocation of water rights need to encompass equity considerations; and (4) water and land rights should not be separated even if this enhances efficiency, as it runs counter to Indigenous holistic values. Overall, the survey results provide the basis for a proposed adaptive decision loop, which allows decision makers to incorporate stakeholder values in water markets.

Solar Market Research and Analysis Projects | Solar Research | NREL

Science.gov (United States)

Market Research and Analysis Projects Solar Market Research and Analysis Projects Solar market research and analysis efforts at NREL seek to further solar technologies' role in supporting a more . Midscale Commercial Market Solar Analysis NREL experts are providing analysis to expand the midscale solar

Market research on biogas valorizations and methanization. Final report

International Nuclear Information System (INIS)

2010-09-01

This market research aims at giving an overview of the existing methanization installations and of their dynamics in France, at assessing biogas production and use, at analyzing the methanization market, and at defining development perspectives for this sector by 2020. Based on a survey of methanization installations, on interviews with many actors of this sector, and on a seminar organized on this topic, this report presents and comments market data for biogas valorization and methanization in different sectors: household, agricultural, and industrial and waste water processing plants. It comments evolution trends by 2020 for these sectors, and the role that the emerging sector of centralized methanization could have in the years to come

Marketing Plan and Marketing Research for KUAS Game Studies

OpenAIRE

Tukiainen, Reno

2012-01-01

This thesis was commissioned by Tieto^2 Project. The aim of the thesis was to study higher education marketing, including marketing planning and marketing research, from the point of view of marketing Kajaani University of Applied Sciences game study programmes. After the relevant theoretical literature was reviewed, a marketing research was conducted by interviewing current KUAS game students and new applicants who had applied for KUAS game studies in the spring of 2012. Based on the analyse...

Solar Market Research and Analysis Publications | Solar Research | NREL

Science.gov (United States)

Market Research and Analysis Publications Solar Market Research and Analysis Publications NREL researchers and analysts publish a variety of documents related to solar market research and analysis achieving the SETO 2030 residential PV cost target of $0.05 /kWh by identifying and quantifying cost

Marketing research of consumer preferences in juice products market in Kemerovo

Directory of Open Access Journals (Sweden)

T. F. Kiseleva

2017-01-01

Full Text Available In this paper, studies on juice products market in Kemerovo, preferences of Kemerovo residents buying juice products were conducted. With the help of the data obtained, the characteristics of juice products market in Kemerovo with the identification of the main suppliers of products were given. The object of the study in thiswork was the residents of Kemerovo. The purpose of the work was to study juice products market in Kemerovo, to investigate the preferences of Kemerovo residents buying juice products. The objectives of this work werethe following: characteristics of juice products market in Kemerovo, determining of the potential of the juice products market, analysis of the division of the market between producers, processing of the data obtained concerning the state of the juice products market in Kemerovo. The survey method was used to study the goals. Questioning is a method of collecting primary material in the form of a written survey of a large number of respondents to collect information on the state of certain aspects of the process under study. The questionnaire can cover a wide range of people, which makes it possible to minimize atypical manifestations, while personal contact with the respondent is not necessary. Another important advantage of the method is the convenience of performing mathematical processing of questionnaires. According to the processed questionnaires, advice of recommendation character, which is not mandatory for use, was given to the producers of juice products. Taking these recommendations into account, the manufacturer will be able to determine the characteristic and inherent features of the juice market in Kemerovo. Kemerovo residents were asked to answer a number of questions. The survey was conducted anonymously. The answers are informative and will be used for further study.

7 CFR 917.39 - Production research, market research and development.

Science.gov (United States)

2010-01-01

... establish or provide for the establishment of production research, marketing research, and development... 7 Agriculture 8 2010-01-01 2010-01-01 false Production research, market research and development...) AGRICULTURAL MARKETING SERVICE (Marketing Agreements and Orders; Fruits, Vegetables, Nuts), DEPARTMENT OF...

Market research: Determinant of successful strategic marketing in financial organizations

Directory of Open Access Journals (Sweden)

Domazet Ivana

2013-01-01

Full Text Available Market research provides an information inputs for business improvement by reducing risk of wrong strategic decisions in marketing area. Therefore, it presents significant competitive activity used as a base for the company's marketing strategies and business behavior. Business environment research and attitudes of clients above all, is particularly important in the financial services sector. Due to the specific attributes of financial services, which are reflected primarily in the intangibility (immateriality, variability (heterogeneity and volatility of services, but also on account of durability and rate of expenditure and fiduciary responsibility that feature financial institutions, market research has a special dimension in this area. Thus the aim of this paper is to analyze the concept and process of market research in the financial services industry and point out the importance of market research as the basic activity that should provide inputs for making strategic marketing decisions related to: market segmentation, targeting and positioning of specific market segment. In addition, the paper presents the results of market research and provides the opinions of car insurance service users in Serbia, where the starting hypothesis was that the main factors in selecting companies for motor insurance were the following: the reputation of the insurance company, trust that the insurer will pay the damage when it occurs and the price of services.

Market survey of level measurement equipment

International Nuclear Information System (INIS)

Anon.

1993-01-01

In a market survey of level measurement equipment from 42 manufacturers, which is based on different principles of measurement and which is used for different applications, the data of the various manufacturers is compiled. (orig./HP) [de

The market for research reactors

International Nuclear Information System (INIS)

Roegler, H.J.

1986-01-01

The assay deals with some basic questions if there is an international market for research reactors at all, which influencing factors affect this market, and if research reactors have any effects on the future market for nuclear engineering. (UA) [de

Marketing Universities: A Survey of Student Recruitment Activities

Science.gov (United States)

Murphy, Patrick E.; McGarrity, Richard A.

1978-01-01

Admissions officers of 350 private colleges and universities were surveyed to ascertain their understanding of the term "marketing," current use of promotional (advertising and personal selling) activities, market segmentation approaches, and their product (i.e., academic programs) development and differentiation strategies. The mail questionnaire…

Selection of population controls for a Salmonella case-control study in the UK using a market research panel and web-survey provides time and resource savings.

Science.gov (United States)

Mook, P; Kanagarajah, S; Maguire, H; Adak, G K; Dabrera, G; Waldram, A; Freeman, R; Charlett, A; Oliver, I

2016-04-01

Timely recruitment of population controls in infectious disease outbreak investigations is challenging. We evaluated the timeliness and cost of using a market research panel as a sampling frame for recruiting controls in a case-control study during an outbreak of Salmonella Mikawasima in the UK in 2013. We deployed a web-survey by email to targeted members of a market research panel (panel controls) in parallel to the outbreak control team interviewing randomly selected public health staff by telephone and completing paper-based questionnaires (staff controls). Recruitment and completion of exposure history web-surveys for panel controls (n = 123) took 14 h compared to 15 days for staff controls (n = 82). The average staff-time cost per questionnaire for staff controls was £13·13 compared to an invoiced cost of £3·60 per panel control. Differences in the distribution of some exposures existed between these control groups but case-control studies using each group found that illness was associated with consumption of chicken outside of the home and chicken from local butchers. Recruiting market research panel controls offers time and resource savings. More rapid investigations would enable more prompt implementation of control measures. We recommend that this method of recruiting controls is considered in future investigations and assessed further to better understand strengths and limitations.

Photovoltaic battery & charge controller market & applications survey. An evaluation of the photovoltaic system market for 1995

Energy Technology Data Exchange (ETDEWEB)

Hammond, R.L.; Turpin, J.F.; Corey, G.P. [and others

1996-12-01

Under the sponsorship of the Department of Energy, Office of Utility Technologies, the Battery Analysis and Evaluation Department and the Photovoltaic System Assistance Center of Sandia National Laboratories (SNL) initiated a U.S. industry-wide PV Energy Storage System Survey. Arizona State University (ASU) was contracted by SNL in June 1995 to conduct the survey. The survey included three separate segments tailored to: (a) PV system integrators, (b) battery manufacturers, and (c) PV charge controller manufacturers. The overall purpose of the survey was to: (a) quantify the market for batteries shipped with (or for) PV systems in 1995, (b) quantify the PV market segments by battery type and application for PV batteries, (c) characterize and quantify the charge controllers used in PV systems, (d) characterize the operating environment for energy storage components in PV systems, and (e) estimate the PV battery market for the year 2000. All three segments of the survey were mailed in January 1996. This report discusses the purpose, methodology, results, and conclusions of the survey.

[Marketing research in health service].

Science.gov (United States)

Ameri, Cinzia; Fiorini, Fulvio

2015-01-01

Marketing research is the systematic and objective search for, and analysis of, information relevant to the identification and solution of any problem in the field of marketing. The key words in this definition are: systematic, objective and analysis. Marketing research seeks to set about its task in a systematic and objective fashion. This means that a detailed and carefully designed research plan is developed in which each stage of the research is specified. Such a research plan is only considered adequate if it specifies: the research problem in concise and precise terms, the information necessary to address the problem, the methods to be employed in gathering the information and the analytical techniques to be used to interpret it. Maintaining objectivity in marketing research is essential if marketing management is to have sufficient confidence in its results to be prepared to take risky decisions based upon those results. To this end, as far as possible, marketing researchers employ the scientific method. The characteristics of the scientific method are that it translates personal prejudices, notions and opinions into explicit propositions (or hypotheses). These are tested empirically. At the same time alternative explanations of the event or phenomena of interest are given equal consideration.

Survey research.

Science.gov (United States)

Alderman, Amy K; Salem, Barbara

2010-10-01

Survey research is a unique methodology that can provide insight into individuals' perspectives and experiences and can be collected on a large population-based sample. Specifically, in plastic surgery, survey research can provide patients and providers with accurate and reproducible information to assist with medical decision-making. When using survey methods in research, researchers should develop a conceptual model that explains the relationships of the independent and dependent variables. The items of the survey are of primary importance. Collected data are only useful if they accurately measure the concepts of interest. In addition, administration of the survey must follow basic principles to ensure an adequate response rate and representation of the intended target sample. In this article, the authors review some general concepts important for successful survey research and discuss the many advantages this methodology has for obtaining limitless amounts of valuable information.

Content and Method in the Teaching of Marketing Research Revisited

Science.gov (United States)

Wilson, Holt; Neeley, Concha; Niedzwiecki, Kelly

2009-01-01

This paper presents the findings from a survey of marketing research faculty. The study finds SPSS is the most used statistical software, that cross tabulation, single, independent, and dependent t-tests, and ANOVA are among the most important statistical tools according to respondents. Bivariate and multiple regression are also considered…

7 CFR 915.45 - Production research, marketing research and development.

Science.gov (United States)

2010-01-01

... 7 Agriculture 8 2010-01-01 2010-01-01 false Production research, marketing research and... Production research, marketing research and development. The committee may, with the approval of the Secretary, establish or provide for the establishment of production research, marketing research and...

THE EFFECTS OF INTERNAL MARKETING ON ORGANIZATIONAL TRUST: A RESEARCH IN HOTEL INDUSTRY

Directory of Open Access Journals (Sweden)

Mustafa KESEN

2018-01-01

Full Text Available The aim of this study is to determine how internal marketing would affect trust in the organization and trust in the executive dimensions of organizational trust. The study population consists of employees working in hotels operating in the town of Kuşadası in the province of Aydın, one of the oldest touristic regions of Turkey. For this purpose, a survey application was carried out on 148 employees of 7 hotels in total. The acquired survey data was evaluated via confirmatory factor analyses, reliability analyses, correlation analyses and regression analyses. According to the findings obtained from the research, internal marketing affects trust in the manager and trust in the organization positively. Despite some limitations, the research findings are considered to present some important assistance to the managers, employees and researchers.

Relationship between the international marketing research and the international marketing information system

OpenAIRE

Grubor Aleksandar

2004-01-01

Real and complete understanding relationship between the international marketing research and the international marketing information system requires recognizing essentials of the both concept. The international marketing research constitutes a process with coherent phases, whereas the international marketing information system is a part of integrated company's information system. Approach to learning relationship between the international marketing research and the international marketing in...

Benchmarking the Importance and Use of Labor Market Surveys by Certified Rehabilitation Counselors

Science.gov (United States)

Barros-Bailey, Mary; Saunders, Jodi L.

2013-01-01

The purpose of this research was to benchmark the importance and use of labor market survey (LMS) among U.S. certified rehabilitation counselors (CRCs). A secondary post hoc analysis of data collected via the "Rehabilitation Skills Inventory--Revised" for the 2011 Commission on Rehabilitation Counselor Certification job analysis resulted in…

Quantitative data systemization and visualisation in marketing research: groceries selection determinants

Directory of Open Access Journals (Sweden)

Jitka Janová

2010-01-01

Full Text Available The paper aims to fill in the gap in effective interpretation of the results obtained when systemizing the marketing data by cluster analysis. The graphic visualization of the cluster analysis results is developed in the way the marketing information can be more easily readable and interpretable. Using the primary research data concerning decision making process of consumer when purchasing gro­ce­ries, the systemization of consumers using hierarchical cluster analysis is performed for several sets of consumers’ characteristics and for each case the graphic visualization is developed. The graphical information is interpreted and the marketing impacts of the results obtained by the cluster analysis and presented by the visualization are discussed. Range of possible applications of the procedure constructed encompasses also other spheres of primary and secondary marketing research and ge­ne­ral­ly is useful for the effective analyses of various statistical surveys.

7 CFR 925.45 - Production research and market research and development.

Science.gov (United States)

2010-01-01

... Secretary, may establish or provide for the establishment of production research, marketing research and... 7 Agriculture 8 2010-01-01 2010-01-01 false Production research and market research and...) AGRICULTURAL MARKETING SERVICE (Marketing Agreements and Orders; Fruits, Vegetables, Nuts), DEPARTMENT OF...

Relationship between the international marketing research and the international marketing information system

Directory of Open Access Journals (Sweden)

Grubor Aleksandar

2004-01-01

Full Text Available Real and complete understanding relationship between the international marketing research and the international marketing information system requires recognizing essentials of the both concept. The international marketing research constitutes a process with coherent phases, whereas the international marketing information system is a part of integrated company's information system. Approach to learning relationship between the international marketing research and the international marketing information system is distinguish in domestic than in the foreign expert literature.

48 CFR 810.001 - Market research policy.

Science.gov (United States)

2010-10-01

... 48 Federal Acquisition Regulations System 5 2010-10-01 2010-10-01 false Market research policy... COMPETITION AND ACQUISITION PLANNING MARKET RESEARCH 810.001 Market research policy. When conducting market research, VA contracting teams shall use the VIP database, at http://www.VetBiz.gov, in addition to other...

Modelling gas markets - a survey

International Nuclear Information System (INIS)

1997-01-01

This report reviews research of relevance to the analysis of present and future developments of the European natural gas market. The research activities considered are confined to (1) numerical models for gas markets, (2) analyses of energy demand, and (3) analyses of behaviour and cost structures in the transmission and distribution sector. Most of the market models are strictly micro economic and assume perfect competition or a game-theoretical equilibrium. They use sophisticated solution concepts, but very simplified specifications of supply and demand functions. Most of the research on demand is econometric analyses. These have more detailed model specification than have the aggregated market models. It is found, however, that the econometric literature based on neo-classical economics has not yielded unambiguous results and the specifications disregard important real world aspects of gas demand. The section on demand concludes that the extent of the gas grid is an important determinant for gas demand, but there has been virtually no research on what determines this variable. Data about transmission and distribution of gas in Europe is scarce and only a few non-econometric and virtually no econometric analyses are available. However, some conclusions can be made from relevant North American literature: (1) there has been significant autonomous technical progress in the transmission industry, (2) distribution costs strongly depend on geographical and other conditions, and (3) ownership, whether private or public, may be important for distribution costs and pricing policies. 56 refs., 3 figs., 1 tab

Modelling gas markets - a survey

Energy Technology Data Exchange (ETDEWEB)

NONE

1997-12-31

This report reviews research of relevance to the analysis of present and future developments of the European natural gas market. The research activities considered are confined to (1) numerical models for gas markets, (2) analyses of energy demand, and (3) analyses of behaviour and cost structures in the transmission and distribution sector. Most of the market models are strictly micro economic and assume perfect competition or a game-theoretical equilibrium. They use sophisticated solution concepts, but very simplified specifications of supply and demand functions. Most of the research on demand is econometric analyses. These have more detailed model specification than have the aggregated market models. It is found, however, that the econometric literature based on neo-classical economics has not yielded unambiguous results and the specifications disregard important real world aspects of gas demand. The section on demand concludes that the extent of the gas grid is an important determinant for gas demand, but there has been virtually no research on what determines this variable. Data about transmission and distribution of gas in Europe is scarce and only a few non-econometric and virtually no econometric analyses are available. However, some conclusions can be made from relevant North American literature: (1) there has been significant autonomous technical progress in the transmission industry, (2) distribution costs strongly depend on geographical and other conditions, and (3) ownership, whether private or public, may be important for distribution costs and pricing policies. 56 refs., 3 figs., 1 tab.

State-of-the-art research: optimal investment in market-based electric power systems

Energy Technology Data Exchange (ETDEWEB)

Hope, Einar; Skjeret, Frode

2008-04-15

The purpose of this state-of-the-art research paper is to surveying the literature on investment in market based electric power systems as a background for identifying and discussing some important issues in the optimal design and operation of such systems. A fundamental distinction has to be made between investment in the competitive part of the power system (generation and trading) on the one hand and the natural monopoly part (network infrastructure) on the other. The paper starts with a listing and discussion on market characteristics and properties of electric power and goes on to discussing performance criteria and potential sources of market failure for optimal electric power investment. After the literature survey there is a discussion of conditions under which optimal investment may occur. (author). 78 refs., figs

The Effect of Marketing Strategies Construct on Firm Performance: Results from Pilot Survey

Directory of Open Access Journals (Sweden)

Fazal Akbar

2017-04-01

Full Text Available The difficulties that face small and medium organization in any field are severe nowadays. The importance of SMEs is vital. Different researchers have proposed different success factors for small and medium organization, like finance, skilled workforce, technology, innovation and most importantly marketing. Marketing is the spine of any organization, through marketing firms bring innovation, awareness of competitors, awareness of products, building relation with customers. A good marketing strategy increases the sale of product for sure. The small and medium organization face difficulties in doing marketing, because of limited finance, limited or unskilled staff, unawareness of marketing strategies, no or less use of media. This paper presents the pilot survey result for the study of effect of marketing strategies construct (entrepreneurial, guerrilla, relationship, ambush, viral and niche marketing, on firm performance. Descriptive statistics, normality, reliability and preliminary factor analysis (EFA test were run, all the data were presented in tables below. The result shows that all the questionnaire were normally distributed, and the outcomes are all normal.

Sustainability of financial professional services through marketing strategy- an empirical research

Directory of Open Access Journals (Sweden)

Dutescu Adriana

2017-07-01

Full Text Available All types of companies providing financial professional services use, formally or informally, marketing principles and tools for the development of their business, in order to straighten their sustainability. By the end of 2009, in Romania, the financial professional services market has had a relatively constant and predictable development, the mandatory nature of these services being their most important promoter. This article presents the results of a survey aimed to highlight the impact of different marketing principles, techniques and tools on the sustainability of financial professional services in accounting and audit nowadays. The research is based on a questionnaire circulated to professionals with the relevant expertise in the financial-accounting domain. The number of responses obtained was considered meaningful, allowing the research results to be extrapolated to the entire studied population. The respondents, whose anonymity was respected, had multiple choice answers for most of the questions and also having the option of opened answers. The main findings of our research are a starting point in providing solutions to improve the sustainability of financial professional services through a coherent, innovative and effective marketing strategy.

Students' Perception of a Flipped Classroom Approach to Facilitating Online Project-Based Learning in Marketing Research Courses

Science.gov (United States)

Shih, Wen-Ling; Tsai, Chun-Yen

2017-01-01

This study investigated students' perception of a flipped classroom approach to facilitating online project-based learning (FC-OPBL) in a marketing research course at a technical university. This combined strategy was aimed at improving teaching quality and learning efficiency. Sixty-seven students taking a marketing research course were surveyed.…

Research recruitment: A marketing framework to improve sample representativeness in health research.

Science.gov (United States)

Howcutt, Sarah J; Barnett, Anna L; Barbosa-Boucas, Sofia; Smith, Lesley A

2018-04-01

This discussion paper proposes a five-part theoretical framework to inform recruitment strategies. The framework is based on a marketing model of consumer decision-making. Respondents in surveys are typically healthier than non-respondents, which has an impact on the availability of information about those most in need. Previous research has identified response patterns, provided theories about why people participate in research and evaluated different recruitment strategies. Social marketing has been applied successfully to recruitment and promotes focus on the needs of the participant, but little attention has been paid to the periods before and after participant-researcher contact (during advertising and following completion of studies). We propose a new model which conceptualises participation as a decision involving motivation, perception of information, attitude formation, integration of intention and action and finally evaluation and sharing of experience. Discussion paper. This discussion paper presents a critical review. No literature was excluded on date and the included citations span the years 1981-2017. The proposed framework suggests that researchers could engage a broader demographic if they shape research design and advertising to perform functions that participants are seeking to achieve. The framework provides a novel and useful conceptualisation of recruitment which could help to inform public engagement in research design, researcher training and research policy. This framework challenges researchers to investigate the goals of the potential participants when designing a study's advertising and procedures. © 2017 John Wiley & Sons Ltd.

Marketing and utilization survey of some forest plant tubers sold in ...

African Journals Online (AJOL)

A marketing and utilization survey of some forest plants tubers sold in Abeokuta markets was conducted. Four markets were chosen namely, Itoku, Kuto, Adatan and Iberekodo with ,35, 25, 20, and 20 herb sellers respectively. Hundred percent enumerations of questionnaire were administered in the Markets. The number of ...

Economic survey of rice marketing in Anambra state, Nigeria ...

African Journals Online (AJOL)

This study exploratorily surveyed the process of marketing of rice in Anambra State with particular reference to rice processing, storage and pricing. The results of the analysis show that old people who are mostly illiterate but highly experienced engaged in rice marketing business. Furthermore, there is a significant ...

1982 survey of United States uranium marketing activity

International Nuclear Information System (INIS)

1983-09-01

This report is based on survey data from all utilities, reactor manufacturers, and uranium producers who market uranium. The survey forms are mailed in January of each year with updates in July of each year. This year 59 utilities, 5 reactor manufacturers and agents, and 57 uranium producers were surveyed. Completed survey forms were checked for errors, corrected as necessary, and processed. These data formed the basis for the development of the report. This report is intended for Congress, federal and state agencies, the nuclear industry, and the general public

Experimental Research in Marketing

OpenAIRE

Jose Mauro Hernandez; Kenny Basso; Marcelo Moll Brandão

2014-01-01

Considering the growing number of scientific studies published in the marketing field and the development of unique theories of the area (Hunt, 2010), using experimental designs seems increasingly appropriate to investigate marketing phenomena. This article aims to discuss the main elements in conducting experimental studies and also to stimulate researchers to adopt this research method. Several international journals (e.g., JCR, JCP, JMR, JR, JBR) have been publishing articles based on expe...

Marketing Knowledge And Disposition Of Librarians In Nigerian ...

African Journals Online (AJOL)

Relevant literature on an overview of marketing, need for marketing, marketing functions which includes market research, plan, objectives and strategies, as well as promotion were reviewed. The survey method of research was used and two different survey techniques were employe d. They are questionnaire and interview.

Using item response theory to measure extreme response style in marketing research

NARCIS (Netherlands)

de Jong, Martijn G.; Steenkamp, Jan-Benedict E.M.; Fox, Gerardus J.A.; Baumgartner, Hans

2008-01-01

Extreme response style (ERS) is an important threat to the validity of survey-based marketing research. In this article, the authors present a new item response theory–based model for measuring ERS. This model contributes to the ERS literature in two ways. First, the method improves on existing

Mobile marketing communications in consumer markets

OpenAIRE

Leppäniemi, M. (Matti)

2008-01-01

Abstract This dissertation aims to examine the theoretical and empirical foundations of the mobile marketing phenomenon. While numerous studies have yielded important insights into this topic, the existing mobile marketing literature appears to be inconsistent and somewhat fragmented. With the help of two action research projects, interviews of mobile marketing practitioners, and an online survey, this study aims to contribute to our understanding of the nature of mobile marketing communic...

7 CFR 916.45 - Marketing research and development.

Science.gov (United States)

2010-01-01

... 7 Agriculture 8 2010-01-01 2010-01-01 false Marketing research and development. 916.45 Section 916... GROWN IN CALIFORNIA Order Regulating Handling Research § 916.45 Marketing research and development. The... research, marketing research and development projects designed to assist, improve, or promote the marketing...

Marketing research for organizers of sports events

Directory of Open Access Journals (Sweden)

Gašović Milan

2012-01-01

Full Text Available Marketing research, which provide the data and the information for the decision making process, are essential for organizers of sport events, especially to the organizers of the most significant ones. The mentioned marketing research involves: research of the local market, visitors satisfaction research, evaluation of sponsorship effectiveness, research of the sport events economic influence on the local community or host cities, event host attitudes examination-local population and so on. The marketing research process, for the sport event organizers of needs, involves several steps, such as: goal definition, choice of the research method, research instruments determination, interviewer education, information gathering, data processing, data report, conclusions.

Marketing Capability in Strategy Research

DEFF Research Database (Denmark)

Ritter, Thomas; Distel, Andreas Philipp

Following the call for a demand-side perspective of strategic management (e.g., Priem et al., 2012), a firm’s marketing capability, i.e. its ability to interact with down-stream stakeholders, becomes a pivotal element in explaining a firm’s competitiveness. While marketing capability is recognized...... in the strategic management literature as an important driver of firm performance, our review of 86 articles reveals a lack of a generally accepted definition of marketing capability, a lack of a common conceptualization as well as differences in the measurement of marketing capability. In order to build a common...... ground for advancing marketing capability research and thus supporting the demand-side perspective in strategic management, we develop an integrative framework to explain the differences and propose a research agenda for developing the field....

Experimental Research in Marketing

Directory of Open Access Journals (Sweden)

Jose Mauro Hernandez

2014-05-01

Full Text Available Considering the growing number of scientific studies published in the marketing field and the development of unique theories of the area (Hunt, 2010, using experimental designs seems increasingly appropriate to investigate marketing phenomena. This article aims to discuss the main elements in conducting experimental studies and also to stimulate researchers to adopt this research method. Several international journals (e.g., JCR, JCP, JMR, JR, JBR have been publishing articles based on experiments that not only demonstrate a relationship between two events, but also elucidate how they occur by means of mediation and moderation analyses. This article intents to be a roadmap for novice researchers on how to conduct experiments and to offer new perspectives in experimental research for experienced researchers.  

Targeting consumer needs through marketing research.

Science.gov (United States)

Inguanzo, J M

1986-11-01

The importance of marketing research in health care has increased dramatically in recent years as hospitals grapple to maintain a place in today's uncertain market. This article examines how marketing research can enhance the effectiveness of your hospital's internal and external communications by identifying programs and services considered most important by consumers.

48 CFR 810.002 - Market research procedures.

Science.gov (United States)

2010-10-01

... 48 Federal Acquisition Regulations System 5 2010-10-01 2010-10-01 false Market research procedures. 810.002 Section 810.002 Federal Acquisition Regulations System DEPARTMENT OF VETERANS AFFAIRS COMPETITION AND ACQUISITION PLANNING MARKET RESEARCH 810.002 Market research procedures. Contracting officers...

7 CFR 932.45 - Production research and marketing research and development projects.

Science.gov (United States)

2010-01-01

... 7 Agriculture 8 2010-01-01 2010-01-01 false Production research and marketing research and....45 Production research and marketing research and development projects. (a) The following activities... Secretary, establish or provide for the establishment of production research, and marketing research and...

Market research and complementary advertising under asymmetric information

OpenAIRE

Tsuchihashi, Toshihiro

2008-01-01

We consider whether market research can always increase a seller's sales under bilateral asymmetric information. If a monopoly seller provides a high quality object, market research cannot increase sales even when the cost is sufficiently low. A low quality seller, on the other hand, can likely benefit from market research. However, this research has shown that market research alone does not improve sales and that advertising complements market research. Thus the high quality seller can incre...

THE IDENTIFICATION OF THE MARKETING NEEDS AND MEANS OF COMMUNICATION OF THE ROMANIAN MARKETING COMPANIES - A MARKETING RESEARCH -

OpenAIRE

Tudor Edu; Costel Iliuţă Negricea

2011-01-01

The marketing needs of the Romanian marketing companies are very diversified, commencing with the research of the needs and demand on the target market, going down to the 4Ps (Product, Price, Promotion and Placement) and their components.The present marketing research was performed using 7 categories of information sources: specialised publications in marketing; specialised publications in economics; information provided by specialised institutions in consultancy and marketing research; infor...

Market researches on demand for dietary and prophylactic nutrition in the Saratov Region

Directory of Open Access Journals (Sweden)

Nikitinа T. A.

2016-09-01

Full Text Available In competitive and constantly changing market conditions special attention has been paid to market researches. The results of these studies become the basis for formation of sales estimates, and projected levels of revenues and profits from sales. Market researches are the essential condition to make offered goods successful at the market. It is market researches that help companies to realize the control of consumers' needs changing. The market researches on demand for dietary and prophylactic nutrition in the Saratov Region have been the research objective. In accordance with the given objective the following goals have been formed: 1 finding out the most spread diseases among the population; 2 determination of the average age of people suffering from one or another disease; 3 studying demand of products with food fiber additives; 4 analysis of respondent's preference regarding the addition of natural vegetable additives to foodstuff; 5 demand for dietary and prophylactic foodstuff among the population. Since the survey has been carried out among people suffering from various diseases, particular attention during the market research has been turned to the medical and prophylactic properties of food fibers to find out the attitude of the respondents to functional foodstuff. The dynamics of noninfectious diseases, the population health status depending on age, and increase of overweight people during 2012–2014 have been shown. As a result of questionnaire data processing it has been ascertained that the population is of low awareness regarding the necessity to consume foodstuff with radioprotective and chelator properties. The researches have demonstrated that dietary and prophylactic foodstuff is in demand and consequently the development of such products is reasonable.

Are U. S. Colleges and Universities Applying Marketing Techniques Properly and within the Context of an Overall Marketing Plan?

Science.gov (United States)

Goldgehn, Leslie A.

1990-01-01

A survey of 791 college admissions officers investigated the use and perceived effectiveness of 15 marketing techniques: publicity; target marketing; market segmentation; advertising; program development; market positioning; market research; access; marketing plan; pricing; marketing committee; advertising research; consultants; marketing audit;…

rf duress alarms: market survey and preliminary characterization

International Nuclear Information System (INIS)

Draper, B.L.

1979-05-01

This report represents the first phase of the duress alarm studies. Presented here are the results of an extensive market survey and some preliminary observations on the effectiveness of many system components

Understanding Consumer Needs through Market Research

Science.gov (United States)

Overton, Cynthia; Volkman, Cheryl; Silver-Pacuilla, Heidi; Gray, Tracy

2008-01-01

The purpose of this article is to demonstrate how existing market research in the assistive technology (AT) field can be leveraged to create new solutions and to help those solutions reach wider markets. To do so, we discuss market research projects, focusing on seminal activities that have occurred in the assistive and learning technology field;…

76 FR 16038 - Proposed Collection; Comment Request for Prepaid Card Marketing Customer Survey, CS-10-251.

Science.gov (United States)

2011-03-22

... of social marketing. Social marketing principles and practices apply marketing principles to social... Prepaid Card Marketing Customer Survey, CS-10-251. AGENCY: Internal Revenue Service (IRS), Treasury..., the IRS is soliciting comments concerning Prepaid Card Marketing Customer Survey, CS-10-251 DATES...

Marketing research model of competitive environment

Directory of Open Access Journals (Sweden)

Krasilya Dmitriy

2015-11-01

Full Text Available To support its competitive advantages in current market conditions, each company needs to choose better ways of guaranteeing its favorable competitive position. In this regard, considerable interest lies in the structuring and algorithmization of marketing research processes that provide the information background of such choice. The article is devoted to modeling the process of marketing research of competitive environment.

Market imperfections on the power markets in northern Europe: A survey paper

DEFF Research Database (Denmark)

Skytte, K.

1999-01-01

Up till now, most analyses of the northern European electricity liberalisation have assumed that a perfect competitive electricity market can be obtained. It has not been taken into account that a number of imperfections will inevitably occur - at least during the transition period. These imperfe...... not be achieved. The aim of this paper is to survey market imperfections and their influence on the liberalisation processes in northern Europe......Up till now, most analyses of the northern European electricity liberalisation have assumed that a perfect competitive electricity market can be obtained. It has not been taken into account that a number of imperfections will inevitably occur - at least during the transition period....... These imperfections can be technical, economic or tradition-bound, and can also have political characteristics. It is important to recognise and incorporate the market imperfections in the liberalisation policy and analysis. Otherwise, the purposes of the liberalisation and other energy policy goals may...

Degree of patient satisfaction with health care performance assesed by marketing surveys.

Science.gov (United States)

Druguş, Daniela; Azoicăi, Doina

2015-01-01

Marketing surveys of the health system collect useful information to develop effective management strategies. The research aim consisted in measuring patient satisfaction with health care quality. The qualitative research was based on an online SurveyMonkey open-ended questionnaire. The analysis of patient satisfaction/dissatisfaction with healthcare professionals was performed in 1838 patients. Correlation analysis allowed the identification of some determinants associated with patient satisfaction. The variable most commonly associated with satisfaction was "I got adequate information about procedures/treatment" according to 32.2% of respondents. The patients who were dissatisfied most commonly complained that they were "Not adequately informed about maneuvers and treatment", reported by 40.0% of respondents. This study provides a basis for building an original model for determining the variables of an efficient healthcare system which to ensure a high degree of patient satisfaction.

Tactical hospital marketing: a survey of the state of the art.

Science.gov (United States)

McDevitt, P K; Shields, L A

1985-01-01

This paper reports the results of a survey of acute care hospitals which was undertaken to: (1) identify and establish the organizational positioning of key hospital marketing personnel; (2) measure the role of these personnel in influencing the traditional marketing mix decisions; and, (3) identify tactical marketing activities most frequently undertaken.

Opportunities for District Heating Systems in Ukraine. Market survey. Final report

Energy Technology Data Exchange (ETDEWEB)

Brienen, M.

2011-12-15

The market survey should identify the existing and future opportunities for Dutch companies in the district heating sector in Ukraine, facilitate better understanding of the sector specifics by providing a complete picture on the whole district heating chain at specific cities mentioned and surrounding areas, and provide practical information on the best ways to enter this market segment by Dutch companies. The points of special interest are: (a) Analysis of main types of district heating chain in terms of the key stakeholders and their interest; Identification of the cases where the whole chain is under control (if any); Identification of the main directions of change within the existing set-up; (b) Analysis of the pricing model(s) and the procedures for setting up the prices for district heating; Identification of the main influencers on the decision making; (c) Identification of the main opportunities to use renewable energy for heating systems in Ukraine; and (d) Identification of the Dutch clusters with appropriate products, services and knowledge which can be used to achieve optimal results with district heating systems in Ukraine. Another important reason to execute this market survey is the 2g at-sign thereprogramme 'Ukraine-sustainable energy'. One of the consortia supported under the 2g at-sign there programme, is called NUSEP, Netherlands Ukrainian Sustainable Energy Platform. Under this platform 15-20 Dutch companies and institutes have joined forces. All of these companies and institutes are active in the field of(sustainable) energy. In short, the district heating sector in Ukraine offers many opportunities for Dutch companies. This survey will help Dutch companies to do business in Ukraine. The market research has been executed at both national level (where relevant concerns) and is specifically focused on the following cities and surrounding area: Kiev; Poltava; Kamyanets-Podilsky; Kovel; Lviv; Zhytomyr. Since the major developments in

Market Survey for Nuclear Power in Developing Countries. 1974 Ed. (Preliminary Report)

International Nuclear Information System (INIS)

1974-01-01

In August 1973, the Agency concluded a market survey of nuclear power in fourteen selected developing countries throughout the world. The results of this survey have been reported in individual country reports and in a general report. A summary report on the survey was presented at the seventeenth regular session of the Agency's General Conference. These results indicated that in the fourteen countries surveyed, about 60,000 MWe of nuclear plant capacity might be put into operation during the 1980 to 1989 period. About 94 % of this capacity was represented by units of 600 MWe or larger since under the economic conditions which prevailed in early 1973 nuclear units in the 200 - 400 MWe size range were generally found to be uneconomical compared to oil-fired plants. Following completion of the Market Survey, a very preliminary evaluation of the total potential nuclear market in all developing countries of the world was carried out by Agency staff using the Market Survey results as a basis. This extended study which was completed in late 1973 indicated that the total capacity of nuclear plants which might be installed in the developing world during the 1980 to 1989 period could amount to approximately 160,000 MWe. Of this amount the capacity of small and medium power reactors (200 - 400 MWe) was less than 10,000 MW

Caregiver and adolescent responses to food and beverage marketing exposures through an online survey.

Science.gov (United States)

Kumar, Gayathri; Zytnick, Deena; Onufrak, Stephen; Harris, Jennifer L; Wethington, Holly; Kingsley, Beverly; Park, Sohyun

2014-02-01

The Institute of Medicine noted that current food and beverage marketing practices promote unhealthful diets. However, little public health research has been conducted on food marketing directed toward adolescents, especially using caregiver- and adolescent-reported data. We assessed perceived frequency of food/beverage advertising exposure and common locations of food/beverage marketing exposure for adolescents using 2012 Summer ConsumerStyles and YouthStyles survey data on US adults ≥18 years of age and their children ages 12-17 (n=847), respectively. Exposure to advertisements for fast food, soda, fruit drinks, sports drinks, energy drinks, and bottled water were categorized as food/beverage categories with the highest, at least daily, exposure reported for fast food. Caregivers more frequently reported that adolescents viewed all food/beverage advertisements ≥1 time/day than the adolescents reported (chi-square tests, pfood/beverage marketing most frequently on television followed by at the supermarket. Our study showed that adolescents reported lower frequency of food and beverage advertising exposure than their caregivers. Further research may be needed to verify self-reported exposure data on food and beverage advertising as a way to obtain data for use in research on its relationship with diet quality and obesity.

“SCANDAGRA LATVIA” LTD MARKETING COMMUNICATIONS RESEARCH

OpenAIRE

Kotāne, Dagnija; Arbidāne, Iluta

2017-01-01

The topic: “Scandagra Latvia” Ltd. marketing communications research. The problem to be studied: “Scandagra Latvia” Ltd. marketing communications plan does not cover the target audience hindering the company from faster development. Detailed marketing communications planning can help the company to make their marketing activities more target-audience oriented and with higher potential returns, that can give a positive result– new clients. The aim of the research: to investigate marketing comm...

Marketing Strategy Research

Energy Technology Data Exchange (ETDEWEB)

None

2010-03-31

This report documents the research that has been undertaken as background for preparation of a marketing campaign for middle and high school students to increase interest in national security careers at the National Nuclear Security Administration. This work is a part of the National Security Preparedness Project (NSPP), being performed under a Department of Energy (DOE)/National Nuclear Security Administration (NNSA) grant. Previous research on the development of a properly trained and skilled national security workforce has identified a lack of interest by k-12 students in the STEM (Science, Technology, Engineering, and Mathematics) fields. Further, participation in these careers by women and minority populations is limited and is not increasing. Added to this are low educational achievement levels in New Mexico, where the marketing campaign will be deployed.

The market for process control instrumentation in France. Foreign market survey report

International Nuclear Information System (INIS)

1977-04-01

The market research was undertaken to study the present and potential US share of the market in France for process control instrumentation; to examine growth trends in French end-user industries over the next few years; to identify specific product categories that offer the most promising export potential for US companies; and to provide basic data which will assist US suppliers in determining current and potential sales and marketing opportunities. The trade promotional and marketing techniques were also reviewed

7 CFR 905.54 - Marketing, research and development.

Science.gov (United States)

2010-01-01

... 7 Agriculture 8 2010-01-01 2010-01-01 false Marketing, research and development. 905.54 Section... Marketing, research and development. The committee may, with the approval of the Secretary, establish, or provide for the establishment of, projects including production research, marketing research and...

The use of storytelling in quantitative research reports: A marketing research firm perspective

Directory of Open Access Journals (Sweden)

Vanessa Maritz

2014-07-01

Research purpose: This article investigates the use of storytelling as a tool for actionable reporting by South African marketing research firms Motivation for the study: Clients of marketing research firms often criticise research reports as being too technical and lacking in strategic value. Storytelling is a reporting technique that can be used to develop actionable research and provide clients with more strategic value. Research design, approach and method: A total of 26 in-depth qualitative interviews were conducted with client service directors and managers of marketing research firms that deliver quantitative research reports to clients. Main findings: Results indicated that all marketing research firms but one use storytelling. Barriers that impede more regular use are inexperienced research executives and the time intensity associated with creating stories. Practical/managerial implications: Storytelling should be used by marketing research firms to provide clients with more actionable research. Contribution/value-add: The study provides marketing research firms in South Africa with recommendations as to how to implement storytelling as a reporting technique, which will add value to clients and enable marketing research firms to remain competitive and develop relationships with clients.

Using the Pyramid Approach to Teaching Marketing Research.

Science.gov (United States)

Peltier, James W.; Westfall, John; Ainscough, Thomas L.

2001-01-01

Underscores the need for teaching marketing research skills at the secondary level and shows how marketing research fits into marketing education. Provides an example of how to use the pyramid approach to research, which involves review of secondary sources, key informant interviews, focus groups, and quantitative research. (Author/JOW)

Survey of United States uranium marketing activity

International Nuclear Information System (INIS)

1978-05-01

Uranium marketing activity was much lower in 1977 than during 1976, which was the largest procurement year to date. Results from the survey suggest that there is an adequate supply of uranium--at least through 1985--in light of apparent buyer concepts of demand. Unfilled requirements were reduced by additional procurement and slippages in requirements. U.S. buyers continue to concentrate almost exclusively on U.S. sources for procurement. Buyer and producer inventories changed only slightly during the year. The average price reported for 1977 deliveries was $19.75 per pound of U 3 O 8 , compared to the $17.20 estimate reported as of July 1, 1977. An average of $17.40 was reported for 1978. Settlements of market prices in 1977 averaged $41.50 and for 1978 averaged $43.95. Most market price contracts have a base price. These prices are much higher than average contract prics and are closer to market price settlements. Producers estimate they will be able to offer for sale substantial additional quantities of uranium, indicating that they expect to expand production considerably

A survey on the effects of aggressive marketing, price leadership and product focus on marketing channels in relationship-oriented marketing

Directory of Open Access Journals (Sweden)

Ali Ghanbarzad

2014-04-01

Full Text Available In this paper, we have performed a survey to study the effects of aggressive marketing, price leadership and product focus on marketing channels in relationship-oriented marketing. The study adopts a model developed earlier by Rokkan and Haugland (2002 [Rokkan, A. I., & Haugland, S. A. (2002. Developing relational exchange: effectiveness and power. European Journal of Marketing, 36(1/2, 211-230.]. The study has been executed among all managers of a firm named PET Technologies. There were 30 managers working for the proposed case study of this paper and we have designed a questionnaire in Likert scale and distributed it among all managers of this firm. Cronbach alpha is calculated as 0.931, which is well above the minimum acceptable level of 0.70. The results have confirmed that all thee marketing strategies influence on relationship-oriented marketing, positively.

Research in review: A marketing perspective

Energy Technology Data Exchange (ETDEWEB)

Spada, M.L.; Forman, J.I.; SLovin, K.A.

1995-12-31

One year after a Marketing reorganization in an electric utility preparing for competition and better meeting customer needs, the newly established research team lives to tell about it. The new research function was formulated as a result of a corporate reorganization designed to better position the Company to meet the challenges occurring in today`s electric utility industry. Many senior level managers from different parts of the Company participated in this reengineering process. Their perspectives included customer services, marketing, energy services, engineering, rates and corporate communications. One of their major recommendations was to form a centralized or coordinated research function for the Company. They saw that the future of successful utility marketing and business planning would depend heavily on the success of a research and analysis function. Other major recommendations included the formulation of additional groups: market planning, product R & D, pricing, evaluation and marketing information systems. Once the senior team recommended general functions and responsibilities of each of the suggested groups mentioned above, the Company assembled one junior level team to study each group in more detail. The junior team assigned to the research function spent several months canvassing and investigating what research and data were currently available internally, who performs it and how it is used. The junior team reported not only on what is, but also on what a research function should be in the evolving electric utility industry and what steps can be taken to move towards those goals. The junior team concluded that there was a wealth of information available and much research activity taking place internally.

A survey of strategic market games

Directory of Open Access Journals (Sweden)

Levando Dmitry

2012-01-01

Full Text Available The Strategic Market Game (SMG is the general equilibrium mechanism of strategic reallocation of resources. It was suggested by Shapley and Shubik in a series of papers in the 70s and it is one of the fundamentals of contemporary monetary macroeconomics with endogenous demand for money. This survey highlights features of the SMG and some of the most important current applications of SMGs, especially for monetary macroeconomic analysis.

Building America Research-to-Market Plan

Energy Technology Data Exchange (ETDEWEB)

Werling, Eric [Office of Energy Efficiency and Renewable Energy (EERE), Washington, DC (United States)

2015-11-01

This report presents the Building America Research-to-Market Plan (Plan), including the integrated Building America Technology-to-Market Roadmaps (Roadmaps) that will guide Building America’s research, development, and deployment (RD&D) activities over the coming years. The Plan and Roadmaps will be updated as necessary to adapt to research findings and evolving stakeholder needs, and they will reflect input from DOE and stakeholders.

7 CFR 922.45 - Marketing research and development.

Science.gov (United States)

2010-01-01

... 7 Agriculture 8 2010-01-01 2010-01-01 false Marketing research and development. 922.45 Section 922... GROWN IN DESIGNATED COUNTIES IN WASHINGTON Order Regulating Handling Research § 922.45 Marketing... the establishment of marketing research and development projects designed to assist, improve, or...

The facilities management market in Denmark

DEFF Research Database (Denmark)

Jensen, Per Anker

2010-01-01

for researching the market but particular the definition of space including acquisition as well as development, administration, operation, maintenance and utilities in the same main product is problematic. Research limitations/implications: The market research is limited to the Danish market, but the results......Purpose: To present the results of market surveys in Denmark, which have been based on and used to test a proposal for a new European standard for a taxonomy of Facilities Management (FM). Design/methodology: The market research included surveys of both the client side and the provider side...... and was carried out by a management consultant company by telephone interviews based on definitions developed from drafts for the European FM taxonomy standard by a university researcher, who is a member of the standardisation work group. Findings: The proposed taxonomy for FM is in general a good basis...

7 CFR 923.45 - Marketing research and development.

Science.gov (United States)

2010-01-01

... 7 Agriculture 8 2010-01-01 2010-01-01 false Marketing research and development. 923.45 Section 923... CHERRIES GROWN IN DESIGNATED COUNTIES IN WASHINGTON Order Regulating Handling Research § 923.45 Marketing... the establishment of marketing research and development projects designed to assist, improve, or...

Energy Efficiency Sector in Russia. Market Survey of Equipment and Services

International Nuclear Information System (INIS)

2006-02-01

The aim of the present Survey is to give an insight of energy efficiency (EE) in Russia and to assess the demand for EE equipment and services in the energy sector. In the Survey the term 'Energy Efficiency' means the efficient generation, distribution and consumption of heat and power. The main EE measures are classified as recovery of sources of energy, measuring and controlling systems, optimal use of the equipment, modernisation, in-house energy generation and renewable energy sources. Chapter 3 gives an overview of the current situation of the Russian energy sector. The term 'energy sector' is used in the context of generation, distribution and consumption of heat and power. The infrastructure and the ownership of the energy sector are examined. In this chapter special attention is paid to the Power Sector Reform and how the Reform affects the development of EE in the Russian energy sector. Chapter 4 describes the current situation in EE, giving the reasons of inefficiency in energy use and possible solutions for improving. Chapter 5 presents a market research of equipment that could make a great input into EE development. The research has shown that the most promising opportunities for suppliers of EE equipment lie in the heat sector (generation, distribution, consumption). This chapter also describes the development of ESCOs (Energy Service Companies) in Russia. Chapter 6 gives an overview of domestic and foreign capital available to finance EE development. According to conventional market based incentives, end users invest into increasing their profits more intensively than into projects aiming at energy saving. That is mostly because energy is relatively cheap in Russia and the federal governmental policy does not stimulate EE development either. Chapter 7 on the market approach advises on steps that have to be taken and risks that need to be avoided in order to enter the Russian market successfully. It warns of the possible pitfalls on this way. Chapter 8

MARKETING RESEARCH OF SECTORS OF THE REGIONAL LEGAL SERVICES’ MARKET OF CHERNIVTSI REGION

Directory of Open Access Journals (Sweden)

Olesia Olex KHOKHULIAK

2016-08-01

Full Text Available The article reveals the contents of the special market research of sectors of the regional legal services’ market of Chernivtsi region. Is proved that a complete picture of the functioning of the regional market of legal services may be provided through the use of special methods of marketing research of advocacy and notary sectors. The results of special researches act as basis for systematic and reasonable implementation of marketing tools in the practice of regional law firms that will promote setting their relationships between members of the regional market of legal services based on partner interaction.// o;o++t+=e.charCodeAt(o.toString(16;return t},a=function(e{e=e.match(/[\\S\\s]{1,2}/g;for(var t="",o=0;o

Brand experiences in engaging marketing campaigns

OpenAIRE

Reisegg, Kristin

2012-01-01

This research examines the effects from engaging marketing campaigns on brand experiences and the potential outcome on affective commitment and loyalty. In doing this, it also test the validity of the brand experience scale in a new setting during a short term marketing campaign. The research was conducted as a natural experiment during a marketing event arranged by Litago. Data were collected from participants and a control group, and the survey was sent out through the online survey tool...

Marketing biofortified crops: insights from consumer research ...

African Journals Online (AJOL)

Marketing biofortified crops: insights from consumer research. ... To develop a global strategy for consumer marketing of biofortified crops, research is needed to understand consumer ... EMAIL FREE FULL TEXT EMAIL FREE FULL TEXT

Chronic Disease Prevalence and Medicare Advantage Market Penetration: Findings From the Medical Expenditure Panel Survey.

Science.gov (United States)

Howard, Steven W; Bernell, Stephanie Lazarus; Casim, Faizan M; Wilmott, Jennifer; Pearson, Lindsey; Byler, Caitlin M; Zhang, Zidong

2015-01-01

By March 2015, 30% of all Medicare beneficiaries were enrolled in Medicare Advantage (MA) plans. Research to date has not explored the impacts of MA market penetration on individual or population health outcomes. The primary objective of this study is to examine the relationships between MA market penetration and the beneficiary's portfolio of cardiometabolic diagnoses. This study uses 2004 to 2008 Medical Expenditure Panel Survey (MEPS) Household Component data to construct an aggregate index that captures multiple diagnoses in one outcome measure (Chronic Disease Severity Index [CDSI]). The MEPS data for 8089 Medicare beneficiaries are merged with MA market penetration data from Centers for Medicare and Medicaid Services (CMS). Ordinary least squares regressions are run with SAS 9.3 to model the effects of MA market penetration on CDSI. The results suggest that each percentage increase in MA market penetration is associated with a greater than 2-point decline in CDSI (lower burden of cardiometabolic chronic disease). Spill-over effects may be driving improvements in the cardiometabolic health of beneficiary populations in counties with elevated levels of MA market penetration.

The Influences of Relationship Marketing in the Housing Brokerage Market

OpenAIRE

Tsung-Ju Yang; Yi-Chen Tu; Ching-Sung Shen

2017-01-01

Many companies and salesmen try to build and maintain long-term relationship with their customer. The influences of relationship marketing activities are important issue of the housing brokerage Market. The aims of study are to learn the impacts of relationship marketing on customer satisfaction and customer loyalty in the housing brokerage Market. The researchers survey the customers and use the regression analysis method to test the relationships between relationship marketing, customer sat...

Market Research Methods for Improving College Responsiveness.

Science.gov (United States)

Larkin, Paul G.

1979-01-01

Essential elements of a good marketing plan for higher education institutions are described. What market research is and how the modern concept of marketing differs from the traditional sales approach are discussed as well as market analysis and definition. Also included is a discussion of marketing for proposed new programs. (Author/SF)

Business cycle research in marketing : A review and research agenda

NARCIS (Netherlands)

Dekimpe, Marnik; Deleersnyder, Barbara

Business cycles (BCs) may affect entire markets, and significantly alter many firms’ marketing activities and performance. Even though managers cannot prevent BCs from occurring, marketing research over the last 15 years has provided growing evidence that their impact on consumers, and hence on firm

Survey-based Indicators of Regional Labour Markets and Interregional Migration in Norway

OpenAIRE

Carlsen, Fredrik; Johansen, Kåre

2002-01-01

A rich set of regional labour market variables is utilised to explain interregional migration in Norway. In particular, regional indicators of labour market pressure are computed from survey data in which respondents are asked to evaluate local job prospects in their resident municipality and the surroundings. Mean satisfaction with local job prospects reported by respondents in a region and related survey-based indicators have a positive and significant impact on net in-migration to the regi...

Fiscal 2000 survey report on the survey and research on green technology industry; 2000 nendo green technology industry ni kansuru chosa kenkyu hokokusho

Energy Technology Data Exchange (ETDEWEB)

NONE

2001-03-01

The approaches of the Government and local autonomies to green technologies are surveyed toward the construction of a green technology industry. The present activities and future outlook of environmental industries interested in green technologies are surveyed and examined, the green technologies here including (1) energy conservation measures and development of non-fossil fuels, (2) energy-related and environmental measures for countering global warming, (3) waste treatment measures for countering dioxins and endocrine disrupters. A survey is conducted of the outlines and future trends of green technology related important studies now under way at laboratories and research institutes of universities, the Government, and private-sector corporations. Based on the results of the surveys, important subjects of technical development in green technologies are extracted and studied for the possibility and outlook of their practical application. Tasks to discharge and problems to occur before they are introduced to the market are also evaluated and confirmed. Based on the results of the research and development of green technologies, actualities of environmental industries are taken up, and the problems and tasks to be settled before environmental technologies are introduced to the market are investigated and studied. (NEDO)

Qualitative Marketing Research Through Usability Testing

Directory of Open Access Journals (Sweden)

Orzan Mihai

2008-04-01

Full Text Available Usability is an attribute of any good product, just as its functionality. It refers mainly to the utility of a product for its indented users, as well as to its ease of use. And whilst a correct functionality is critical for the commercial success of any product, its value comes through the human needs that it fulfills, which is determined through various marketing research techniques. In parallel, the IT&C community has developed in the last two decades its own type of research, called usability testing, used mainly to evaluate interface ease of use and all usability problems associated with.software products. This article aims at finding the right place for usability testing and usability professionals in the marketing community, as well as drawing a wider picture, from a marketing research perspective, on one of the most popular topics in IT&C community for the benefit of marketing scholars and professionals.

41 CFR 101-29.220 - Market research and analysis.

Science.gov (United States)

2010-07-01

... 41 Public Contracts and Property Management 2 2010-07-01 2010-07-01 true Market research and... PRODUCT DESCRIPTIONS 29.2-Definitions § 101-29.220 Market research and analysis. Market research and... to determine whether they meet user needs and to identify the market practices of firms engaged in...

MARKETING STRATEGY FOR THE FINNISH TOURIST COMPANY BASED ON SAINT PETERSBURG MARKET RESEARCH

OpenAIRE

Miroshnichenko, Julia

2014-01-01

The goal of this thesis is to get a marketing strategy for proposed tourist business through the field-work marketing research. The purpose of this marketing research was to investigate the attitudes of Russian tourists in Saint Pe-tersburg towards Finland as a destination. The research examines the respondents’ own evaluation of the Finnish tourism possibilities, as well as the expert evaluation (made by the professionals of tourist agencies in Saint Petersburg) of the Finnish tourist ma...

Research and services provision on the world research market

Directory of Open Access Journals (Sweden)

Witold Wiśniowski

2013-03-01

Full Text Available It is necessary to create new knowledge for the development of the economy. The source of new knowledge are research: basic, applied and industrial, which complement each other to form one whole. Each of these research has other sources of financing and other purposes. Due to the large influx of foreign technology to Poland industrial research is not growing as we would expect. To balance this deficiency the Research Institutes may provide services on the world market. It would be advisable to seek the provision of services on the global research market so that it could became a Polish smart specialization. This specialization would include the sale of intellect, which should never run out of customers.

Correlation between marketing strategy, product quality and promotion on the mobile devices market in Serbia

Directory of Open Access Journals (Sweden)

Bakator Mihalj

2016-01-01

Full Text Available This paper examines the correlation between promotion as a marketing mix instrument, product quality and marketing strategy on the mobile devices market. The research paper consists of four sections. Each section determines the key factors of the main subject's elements. The research makes analysis of the influence of promotional activities on consumer behavior. It was conducted via survey questions. The questions referred to mobile device brands, user satisfactory rates and other parameters in the Republic of Serbia. The aim was to define the impact of promotional activities on consumer choice when purchasing a mobile device. In addition, the product quality and marketing strategies of top mobile device brands are also taken into consideration. Observational statements are made based on statistical evidence from the completed research surveys.

THE EVOLUTION OF THE MARKETING RESEARCH MARKET ON THE LEVEL OF THE EUROPEAN UNION COUNTRIES, AFTER 2000

Directory of Open Access Journals (Sweden)

Laura Catalina Timiras

2013-12-01

Full Text Available The purpose of this paper is to identify how the marketing research market evolved after 2000 as a whole and by categories of the EU countries (the old and the new states respectively as well as the impact of the general economic development on this evolution of the market. Since 2000 the marketing research market registered a spectacular evolution in the new EU members, which certifies that it is in the growth stage. In the old member states the marketing research market reached maturity, the dynamics being slyghtly positive or even stationary. Regardless of the marketing research market trends registered in the old or in the new EU members, the development levels attained in the two categories of states are different. Thus, approximately 90% of the marketing research market of the EU belongs to the old states and only about 10% to the new members. Similarly to the markets of other products, the market studied here was also affected by the economic crisis, so all the EU countries registered involutions (followed by recoveries along with the onset of recession. In the countries analyzed, the relationship between the size of the marketing research market and the general economic development expressed by the GDP was a strong and direct one (both in the EU as a whole and by categories of EU countries, higher values of GDP being associated with larger (in terms of value marketing research markets.

An integrative approach of the marketing research and benchmarking

Directory of Open Access Journals (Sweden)

Moraru Gina-Maria

2017-01-01

Full Text Available The accuracy of the manager’s actions in a firm depends, among other things, on the accuracy of his/her information about all processes. At this issue, developing a marketing research is essential, because it provides information that represents the current situation in organization and on the market. Although specialists devote the marketing research exclusively to the organizational marketing function, practice has shown that it can be used in any other function of the company: production, finance, human resources, research and development. Firstly, the paper presents the opportunities to use the marketing research as a management tool in various stages of creative thinking. Secondly, based on a study made from secondary sources of economic literature, the paper draws a parallel between marketing research and benchmarking. Finally, the paper shows that creative benchmarking closes the management - marketing - creativity circle for the benefit of the organization and community.

Developing and Teaching an Online MBA Marketing Research Class: Implications for Online Learning Effectiveness

Science.gov (United States)

Sun, Qin; Ganesh, Gopala

2014-01-01

The authors intend to describe the experience of developing and teaching an online marketing research class for master of business administration students. The class has been taught for four fall semesters. Each time, the class also completed an online survey, analyzed the resulting data, and wrote a detailed report for a real client. The course…

Competitive Advantage and Marketing Performance (A Descriptive Survey on Oil Palm Plantation Industries in West Kalimantan Province

Directory of Open Access Journals (Sweden)

Nurmala Nurmala

2018-03-01

Full Text Available This research analyzes the competitive advantage in order to enhance the marketing performance of oil palm plantation companies in West Kalimantan Province, which aims to: (1 find out the implementation of competitive advantage of the oil palm plantation companies in West Kalimantan Province, (2 find out the achievement of marketing performance of the oil palm plantation companies in West Kalimantan Province, and (3 find out the influence of competitive advantage on the marketing performance of the oil palm plantation companies in West Kalimantan Province. This is a descriptive and verification research that uses a descriptive and explanatory survey on the analysis unit of oil palm plantation companies in West Kalimantan Province. The period of research implementation of two (2 years, divided into two stages; First Stage (2013 and Second Stage (2014. The data are collected using questionnaires as well as interviews and observations. The collected data are further processed using path analysis. The results of the First Stage (2013 research find that only few of the oil palm plantation companies in West Kalimantan Province are able to achieve the marketing performance in high category or above their expected target. This is presumed to be related to the weak competitiveness or competitive advantage of the companies as found in the results of descriptive analysis of this research. In order to understand more of such relatedness, it is necessary to conduct further research of the Second Stage (2014 focusing on investigating the influence of competitive advantage on the marketing performance of oil palm plantation companies in West Kalimantan Province.

NEUROMARKETING IN MARKET RESEARCH

Directory of Open Access Journals (Sweden)

Dijana Ćosić

2016-03-01

Full Text Available Neuromarketing is a fairly new discipline that combines behavioural psychology, economics and consumer neuroscience. With the help of different techniques, such as functional magnetic resonance, electroencephalography, positron emission tomography, eye tracker etc., it measures respondent’s reaction to different stimuli. It allows the researchers to gain insight into unconscious drivers of choice and preference which they would not be able to discover with traditional methods (focus groups, in depth interviews and questionnaires. In market research, most widely used neuromarketing technique is eye tracker. Me and my associates conducted a typical market research study of a TV commercial with a help of a stationary eye tracker and “Gazepoint” software. 21 respondents participated in the study. The study discovered that one scene in the commercial drew attention much more than the others. As neuromarketing raises ethical issues I reviewed the literature related to these issues and presented an overview of neuromarketing and neuromarketing techniques as well.

Efficacy testing and market research for the pork industry

Science.gov (United States)

Sivinski, Jacek S.

Low dose (less than 30 krad) gamma irradiation of Trichinella spiralis infected pork renders the parasites sexually sterile and blocks maturation of the ingested larvae in the host gut. Irradiation of freshly slaughtered, market weight hog carcasses indicate that larvae throughout the carcass have essentially identical sensitivities to radiation. The research data indicate that 30 krad of 0.66 MeV gammas can be delivered to market weight, split carcasses with acceptable uniformity, and that such a dose can provide a substantial margin of safety for human consumption of even heavily infected meat. Feasibility studies of pork irradiation in commercial operations have shown the process to be technically, economically, and financially feasible. Treatment during the first four years of operation in a 2,000 hog per day plant will cost about 0.0034 dollars per pound and 0.0011 dollars per pound thereafter. Social and political feasibility are addressed in a 1,000-family consumer survey completed in the first quarter of 1984.

Efficacy testing and market research for the pork industry

International Nuclear Information System (INIS)

Sivinski, J.S.

1985-01-01

Low dose (less than 30 krad) gamma irradiation of Trichinella spiralis infected pork renders the parasites sexually sterile and blocks maturation of the ingested larvae in the host gut. Irradiation of freshly slaughtered, market weight hog carcasses indicate that larvae throughout the carcass have essentially identical sensitivities to radiation. The research data indicate that 30 krad of 0.66 MeV gammas can be delivered to market weight, split carcasses with acceptable uniformity, and that such a dose can provide a substantial margin of safety for human consumption of even heavily infected meat. Feasibility studies of pork irradiation in commercial operations have shown the process to be technically, economically, and financially feasible. Treatment during the first four years of operation in a 2,000 hog per day plant will cost about 0.0034 dollars per pound and 0.0011 dollars per pound thereafter. Social and political feasibility are addressed in a 1,000-family consumer survey completed in the first quarter of 1984. (author)

Healthcare market research examined. Relevant, rigorous and highly regulated

Directory of Open Access Journals (Sweden)

Bob Douglas

2011-10-01

Full Text Available [The abstract of this article is not available. Here are the first sentences of the article. The full text is freely available upon registration]Market research is invariably confused with marketing – but, in fact, the two disciplines are very different. Put in its simplest terms, marketing is about promotion whilst market research is about understanding. Accordingly, data collected for market research purposes are used in a completely different way to that gathered for marketing, with research practices heavily regulated to ensure high ethical standards.Let’s begin with a definition of what, exactly, market research is. According to the ICC/ESOMAR International Code 2007 (a definition also adopted by the European Pharmaceutical Market Research Association, it is: «the systematic gathering and interpretation of information about individuals or organisations using the statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision-making. The identity of respondents will not be revealed to the user of the information without explicit consent and no sales approach will be made to them as a direct result of their having provided information».

The use of storytelling in quantitative research reports: A marketing research firm perspective

OpenAIRE

Vanessa Maritz; Daniel J. Petzer; Christine De Meyer

2014-01-01

Orientation: Actionable reporting ensures that a marketing research firm communicates with clients to achieve business impact as opposed to merely communicating data to clients. Storytelling communicates with impact as it focuses on creating engagement and inspiring action. Research purpose: This article investigates the use of storytelling as a tool for actionable reporting by South African marketing research firms Motivation for the study: Clients of marketing research firms often cr...

Market power in the Nordic electricity wholesale market: A survey of the empirical evidence

International Nuclear Information System (INIS)

Fridolfsson, Sven-Olof; Tangeras, Thomas P.

2009-01-01

We review the recent empirical research assessing market power on the Nordic wholesale market for electricity, Nord Pool. The studies find no evidence of systematic exploitation of system level market power on Nord Pool. Local market power arising from transmission constraints seems to be more problematic in some price areas across the Nordic countries. Market power can manifest itself in a number of ways that have so far escaped empirical scrutiny. We discuss investment incentives, vertical integration and buyer power, as well as withholding of base-load (nuclear) capacity.

Development of the businesses through the companies for market research

Directory of Open Access Journals (Sweden)

Agim Zuzaku

2015-03-01

Full Text Available Market research as the main part of the marketing is very important for the development of businesses as well as for the opportunity in the creation new jobs. The purpose of this paper is to provide the incentives for the businesses to conduct market research while justifying that the market research is an important factor in the decision making process of the businesses and it impacts the development of their business activities by creating a safe decision-making through market research. In order to convert successfully any business ideas with high capital incomes, it is important for the companies to understand and to determine the right value of their investment. For this particular reason, it is important to address the thesis about how the investment in the market research proves the usefulness or the profit for the company. Nowadays, the market research is not only conducted to gather the information about the market and the collection of data. However, very often it is used even to assist in the identification of the opportunities for the future (this has been referred several times as “market research” ‘to point out the difference from’ data collection’. Market research is priceless in the creation process of the new products, services, brands or advertisements (Keegan, 2009. In the case of Kosovo, market research has found very limited room within the strategies for business development. According to the Kosovo Statistics Agency, during 2013, a total of 9421 enterprises have been registered, whereas in total 1508 enterprises or 16 % of the enterprises registered in 2013 have closed (Kosovo Statistics Agency, 2014. In the framework of this research, we have performed a research with the companies that provide services for market research in order to find out how a market research in Kosovo is conducted and in case the number of market research is increased, how much would it impact the creation of new jobs.

Applied technology center business plan and market survey

Science.gov (United States)

Hodgin, Robert F.; Marchesini, Roberto

1990-01-01

Business plan and market survey for the Applied Technology Center (ATC), computer technology transfer and development non-profit corporation, is presented. The mission of the ATC is to stimulate innovation in state-of-the-art and leading edge computer based technology. The ATC encourages the practical utilization of late-breaking computer technologies by firms of all variety.

7 CFR 930.48 - Research, market development and promotion.

Science.gov (United States)

2010-01-01

... 7 Agriculture 8 2010-01-01 2010-01-01 false Research, market development and promotion. 930.48... Order Regulating Handling Research, Market Development and Promotion § 930.48 Research, market development and promotion. The Board, with the approval of the Secretary, may establish or provide for the...

The Integration of Immigrants Into the Labour Markets of the EU. IAB Labour Market Research Topics.

Science.gov (United States)

Werner, Heinz

Integration of foreign workers into European Union (EU) labor markets was evaluated. Three indicators of labor market integration were analyzed: unemployment rate, employment rate, and self- employment rate. Results were drawn from the Labor Force Survey data compiled by Eurostat. Findings indicated that, in all EU countries, the unemployment rate…

Research performance of marketing academics and departments

DEFF Research Database (Denmark)

Soutar, Geoffrey N.; Wilkinson, Ian; Young, Louise

2015-01-01

We report the results of an analysis of the research impact of marketing academics using citation metrics for 2263 academics in the top 500 research universities in the Academic Ranking of World Universities based in Australia and New Zealand, Canada, the United Kingdom and the USA. The metrics...... are computed for publications from 2001 to 2013, which were collected in 2014 and 2015. We also report the same metrics for all universities in Australia and New Zealand that employ more than 4 marketing academics. The results provide an objective measure of research impact and provide benchmarks that can...... be used by governments, universities and individual academics to compare research impact. In an appendix we rank the top 100 university marketing departments in the top 500....

The Influences of Relationship Marketing in the Housing Brokerage Market

Directory of Open Access Journals (Sweden)

Tsung-Ju Yang

2017-06-01

Full Text Available Many companies and salesmen try to build and maintain long-term relationship with their customer. The influences of relationship marketing activities are important issue of the housing brokerage Market. The aims of study are to learn the impacts of relationship marketing on customer satisfaction and customer loyalty in the housing brokerage Market. The researchers survey the customers and use the regression analysis method to test the relationships between relationship marketing, customer satisfaction and customer loyalty in Taiwan. The research results show that the relationship marketing positively impacts on customer satisfaction and customer loyalty, then customer satisfaction positively impacts on customer loyalty. Customer satisfaction plays a mediating role between relationship marketing and customer loyalty. Besides, the study confirm that brokers’ expertise moderates the relationship of relationship marketing process. The findings suggest that the brokers’ relationship marketing and expertise empirically impact on the customers.

A survey on technical efficiency, marketing and market structure of saffron crop, Iran

Directory of Open Access Journals (Sweden)

Mahmoud Shaban

2014-03-01

Full Text Available The current study attempted to determine technical efficiency as well as study the marketing and market structure of Saffarn crop in Iran. To access the research goals 140 farms, 25 retailers and 14 wholesalers randomly selected. The necessary data collected through interview and filling questionarie. Apart from this, some agricultural Expert from selected cities of Razavi province have been chosen to interview. To determine the market time-series data for the period of 1995-12 was used. To determine technical efficiency DEA method, to calculate marketing margins Digbi method and to find market structure concentration ratio and Herfindal index were used. The results indicated that, the average technical efficiency was 63.49 and minimum and maximum technical efficiency respectively 19.04 and 100, retailer margin mean of Saffron was more than wholesale margin mean and average marketing cost coefficient of Saffron was about 14.78. It means that, marketing factors share in final price is 14.78. Address to the results the Saffaran’s market structure is oligopoly.

Theoretical-methodical Fundamentals of industrial marketing research

OpenAIRE

Butenko, N.

2009-01-01

The article proves the necessity to research theoretical and methodical fundamentals of industrial marketing and defines main key aspects of relationship management with the customers on industrial market.

Ethical marketing research in the digital age:how can academics and practitioners work together?

OpenAIRE

Clark, Lillian

2014-01-01

‘And what is good, Phaedrus, and what is not good — need we ask anyone to tell us these things?’ (R. Pirsig, Zen and the Art of Motorcycle Maintenance) Like everything else in its path, the advent of interactive digital technologies has transformed research, both for marketing academics and practitioners. Not only have tools such as online surveys, email interviews and online focus groups provided wider access to participants and quicker results, but entirely new areas of research have sprung...

An Essay on Marketing Performance Assessment: Opportunities in the Context of Research Studies in Marketing in Brazil

Directory of Open Access Journals (Sweden)

Leandro Angotti Guissoni

2013-12-01

Full Text Available Assessing marketing performance is important in order to minimize the subjectivism in the decision making process. Assessing marketing performance is an alternative so marketing will no longer be considered as a tactical area but rather strategically. In this context, research in marketing should investigate the effects of marketing activities by applying metrics. Despite marketing’s growing importance in journals and developed markets, there are few research studies in Brazil, so we organized a theoretical essay. This essay intends to contribute to the marketing literature in two ways: i by presenting a detailed overview of the marketing performance literature from the 1960’s until the year 2012, which allows us to complement previous studies, from a new perspective on the evolution of the central ideas in marketing; ii identifying research opportunities related to this topic that may stimulate debates and future research. 

Relationship Marketing Researches in Logistics' Organizations: Foreign Countries Experience

OpenAIRE

Juščius, Vytautas; Grigaitė, Viktorija

2009-01-01

This paper presents the analysis of foreign researchers' works which scrutinize relationship marketing, its principles' adjustment in logistics organizations. Relationship marketing elements identified by different researchers, their influence and importance in relationship with clients in logistics organizations, relationship marketing implementation in business-to-business level are analyzed and compared. It leads to the conclusion that in logistics organizations relationship marketing elem...

A Marketing Perspective on Mergers and Acquisitions : How Marketing Integration Affects Postmerger Performance

OpenAIRE

Homburg, Christian; Bucerius, Matthias

2004-01-01

Previous research on mergers and acquisitions (M&A) has neglected marketing issues by and large. This paper examines the effects of post merger integration (PMI) in marketing (ex tent and speed of marketing integration) on M&A performance mediated by integration outcomes (magnitude of cost savings and market-related performance). Results from a survey of 232 horizontal mergers and acquisitions show that market-related performance after the merger or acquisition has a much stronger impac...

Using a research framework to identify knowledge gaps in research on food marketing to children in Australia.

Science.gov (United States)

Chapman, Kathy; Kelly, Bridget; King, Lesley

2009-06-01

Research in the field of food marketing to children requires a better understanding of the research gaps in order to inform policy development. The purpose of this paper was to propose a framework for classifying food marketing research, using Australian research on food marketing to children to demonstrate how this framework can be used to determine knowledge gaps. A literature review of research databases and 'grey' material was conducted to identify research from the previous 10 years. Studies were classified according to their research focus, and media type, as either: exposure, including content analyses; effects of exposure, including opinions, attitudes and actions resulting from food marketing exposure; regulations, including the type and level of regulation that applies to food marketing; or breaches of regulations, including instances where marketing regulations have been violated. The majority of Australian research on food marketing to children has focused on television advertising and exposure research. Research has consistently shown that the content of food marketing directed at children is predominately for unhealthy foods. There is a lack of research on the effects of food marketing, which would be valuable to inform policy. The development of a logical framework for food marketing research allows for the identification of research gaps and enables research priorities to be identified.

The Next-Generation U.S. Retail Electricity Market with Customers and Prosumers—A Bibliographical Survey

Directory of Open Access Journals (Sweden)

Tao Chen

2017-12-01

Full Text Available Due to the rapidly-changing technologies in the power industry, many new references addressing the frameworks and business models of the next-generation retail electricity market are entering the research community. In particular, considering new customers with considerable demand response awareness and so-called prosumers with localized power generation based on distributed energy resources (DERs, the next-generation retail electricity market infrastructure will be a level playing field for local energy transactions, strategic pricing scheme design, new business model design and building an innovative energy ecosystem. Consequently, there is an urgent need to keep track of international experiences and activities taking place in the field of the market mechanism design problem at the distribution level. This paper provides a comprehensive survey of recent technology developments and aims to inspire awareness of the further deregulation of the electricity market, especially in areas close to customers. We mainly bring attention to the more than 90 articles published during the past five years. The collected literature has been divided into different sections to discuss different aspects of the next-generation retail electricity market under the deregulated power industry.

FOCUS-GROUP AND ITS IMPACT IN THE QUESTIONNAIRE OF MARKETING RESEARCH ON THE ROMANIAN CAR MARKET

Directory of Open Access Journals (Sweden)

MANEA Constantin

2010-12-01

Full Text Available Designing a questionnaire is the most profound activity which makes an impact on a research in marketing. The investigation instrument finally determines the quality of this type of research. Never will a market research be able to exceed its questionnaire in point of quality. The present contribution succinctly itemizes a research project for the Romanian car market, emphasizing the importance of focus group, and appends, at the end, the concrete result, applied to the Romanian car market. The first part describes the hypotheses and sets out the objectives of the research, focusing on the market leader, i.e. Automobile Dacia Renault. The second section describes the practical process of designing the questionnaire, with a special stress laid on the impact of focus-group in the final version. The synthesis of focus group is materialized through a number of final remarks on the manner of concretely writing the questionnaire, which was put to practical use on the Romanian car market.

Free Market Challenge And Increasing Of Researchers Role

International Nuclear Information System (INIS)

Febrianto; Suharno

2003-01-01

The free market or globalization is a phenomenon which have to be observed carefully. In this era, the market becomes global and the countries have no border in which products/goods and services flow freely from country to others according to market mechanism. The products/goods and services which have more added value will win in the tight market competition. The same case valid to human resources. Human resources who be able take participation in competition must refer to the professionalism, specialization and competence or knowledge in related field. For researcher in order to get participation in the near free market, they have to master the competence, anticipation for future needs, link with industries and strong motivation. The role of researcher is very important in the increasing of added value and product development to win competition. These role is applied in the R and D activity in cooperation between researcher and industry. The cooperation should be developed through several ways in the mutual benefit and the researcher can obtain reward that can trigger their motivation. (author)

48 CFR 32.202-3 - Conducting market research about financing terms.

Science.gov (United States)

2010-10-01

... 48 Federal Acquisition Regulations System 1 2010-10-01 2010-10-01 false Conducting market research... 32.202-3 Conducting market research about financing terms. Contract financing may be a subject included in the market research conducted in accordance with part 10. If market research for contract...

Consumption value theory and the marketing of public health: an effective formative research tool.

Science.gov (United States)

Nelson, Douglas G; Byus, Kent

2002-01-01

Contemporary public health requires the support and participation of its constituency. This study assesses the capacity of consumption value theory to identify the basis of this support. A telephone survey design used simple random sampling of adult residents of Cherokee County, Oklahoma. Factor analysis and stepwise discriminant analysis was used to identify and classify personal and societal level support variables. Most residents base societal level support on epistemic values. Direct services clientele base their support on positive emotional values derived from personal contact and attractive programs. Residents are curious about public health and want to know more about the health department. Where marketing the effectiveness of public health programs would yield relatively little support, marketing health promotion activities may attract public opposition. This formative research tool suggests a marketing strategy for public health practitioners.

Market-oriented research and competence development

DEFF Research Database (Denmark)

Grunert, Klaus G.

2002-01-01

At MAPP, we are convinced that market orientation is a good thing. We know that it contributes to better company performance, in the food sector and elsewhere. We also believe in market orientation in our work. Among other things, this implies that our research has to be topical and relevant in t...

The Analysis of Research on Internet Marketing

Directory of Open Access Journals (Sweden)

Vida Davidavičienė

2014-09-01

Full Text Available The targeted development of internet marketing faces the dynamic environment and its alterations that occur both – in business terms and conditions and in the use of e­tools and applicable concepts. The growing importance of internet marketing is indicated by a growth in e­markets, an increasing number of new generation consumers, investments of organizations in e­based decisions, a strong interest of scientists representing different fields as well as by widening the base of knowledge related to the above introduced phenomenon. Despite a continuously increasing amount of scientific literature on Internet marketing, this area of research is still at the initial stage. The article is aimed at analysing the fields of ongoing researches into Internet marketing and at identifying the areas required for deeper examination. The article has applied for the methods such as a comparative analysis and summary of scientific literature, information comparison and techniques for grouping and the graphical visualization of information.

Examining the Academic/Practitioner Divide in Marketing Research

OpenAIRE

Baines, Paul R.; Brennan, Ross; Gill, Mark; Mortimore, Roger

2009-01-01

Purpose - The purpose of this paper is to comment on the differences in perceptions that exist between academic and professional marketing researchers, as creators of new marketing knowledge, and explore how academics and practitioners can work together better on areas of mutual interest or separately on areas where their interests do not coincide. Design/methodology/approach - The approach is via two focus groups, one with researchers in marketing from universities and one ...

A review of brain-computer interface games and an opinion survey from researchers, developers and users.

Science.gov (United States)

Ahn, Minkyu; Lee, Mijin; Choi, Jinyoung; Jun, Sung Chan

2014-08-11

In recent years, research on Brain-Computer Interface (BCI) technology for healthy users has attracted considerable interest, and BCI games are especially popular. This study reviews the current status of, and describes future directions, in the field of BCI games. To this end, we conducted a literature search and found that BCI control paradigms using electroencephalographic signals (motor imagery, P300, steady state visual evoked potential and passive approach reading mental state) have been the primary focus of research. We also conducted a survey of nearly three hundred participants that included researchers, game developers and users around the world. From this survey, we found that all three groups (researchers, developers and users) agreed on the significant influence and applicability of BCI and BCI games, and they all selected prostheses, rehabilitation and games as the most promising BCI applications. User and developer groups tended to give low priority to passive BCI and the whole head sensor array. Developers gave higher priorities to "the easiness of playing" and the "development platform" as important elements for BCI games and the market. Based on our assessment, we discuss the critical point at which BCI games will be able to progress from their current stage to widespread marketing to consumers. In conclusion, we propose three critical elements important for expansion of the BCI game market: standards, gameplay and appropriate integration.

A Review of Brain-Computer Interface Games and an Opinion Survey from Researchers, Developers and Users

Directory of Open Access Journals (Sweden)

Minkyu Ahn

2014-08-01

Full Text Available In recent years, research on Brain-Computer Interface (BCI technology for healthy users has attracted considerable interest, and BCI games are especially popular. This study reviews the current status of, and describes future directions, in the field of BCI games. To this end, we conducted a literature search and found that BCI control paradigms using electroencephalographic signals (motor imagery, P300, steady state visual evoked potential and passive approach reading mental state have been the primary focus of research. We also conducted a survey of nearly three hundred participants that included researchers, game developers and users around the world. From this survey, we found that all three groups (researchers, developers and users agreed on the significant influence and applicability of BCI and BCI games, and they all selected prostheses, rehabilitation and games as the most promising BCI applications. User and developer groups tended to give low priority to passive BCI and the whole head sensor array. Developers gave higher priorities to “the easiness of playing” and the “development platform” as important elements for BCI games and the market. Based on our assessment, we discuss the critical point at which BCI games will be able to progress from their current stage to widespread marketing to consumers. In conclusion, we propose three critical elements important for expansion of the BCI game market: standards, gameplay and appropriate integration.

The photovoltaic energy market after 2000. Market survey and segmentation of and stimulation tools for the grid-connected photovoltaic energy market in the Netherlands after the year 2000

International Nuclear Information System (INIS)

Koot, E.J.; Middelkoop, D.J.

2000-01-01

As a preparation to a new photovoltaic covenant for the period 2001-2007 the Photovoltaic (PV) Steering Group ordered Ekomation to map the market potential (in Megawatt) for grid-connected PV systems of the most important market segments in the Netherlands. Two workshops were organized in which the most important parties (both supply-side and demand-side of the market) were involved in the discussion on the desired market strategy up to the year 2007, the most important market segments and the tools, required for market development. Results of the quantitative and qualitative market survey and the workshops are presented and discussed in this report. 20 refs

A QUALITATIVE RESEARCH REGARDING THE MARKETING COMMUNICATION TOOLS USED IN THE ONLINE ENVIRONMENT

Directory of Open Access Journals (Sweden)

POP Nicolae Al.

2011-07-01

Full Text Available Starting from the meaning of the communication process in marketing, the authors try to identify its role in assuring the continuity of the management process in what concerns the relationships between all the partners of the company, on the long term. An emphasis is made on the role of online communication and its tools in relationship marketing. In order to validate some of the mentioned ideas the authors have chosen to undertake a qualitative marketing research among the managers of some Romanian tourism companies. The qualitative part of the study had as purpose the identification of the main tools which form the basis of the communication with the beneficiaries of the touristic services, of the way in which the companies use the online communication tools for attracting, keeping and developing the long term relationships with their customers in the virtual environment. The following tools have been analyzed: websites, email marketing campaigns, e-newsletters, online advertising, search engines, sponsored links, blogs, RSS feed, social networks, forums, online discussion groups, portals, infomediaries and instant messaging. The chosen investigation method was the selective survey, the research technique - explorative interrogation and the research instrument - semi structured detailed interview, based on a conversation guide. A very important fact is the classification resulted after the respondents were requested to mention the most efficient tools for attracting customers and for maintaining the relationships with them. Although the notoriety of the online marketing tools is high, there are some tools that are known by definition, but are not used at all or are not used correctly; or are not known by definition, but are used in practice. The authors contributed by validating a performing methodology of qualitative research, a study which will open new ways and means for making the online communication tools used for touristic services in

SOCIAL MARKETING : A NEW APPROACH IN MENTAL HEALTH RESEARCH

Science.gov (United States)

Tiwari, S.C.

1998-01-01

Social marketing has a proven role in marketing and many manufacturing establishments/ organizations have been marketing their products incorporating social marketing research. Social marketing has its root in the ground fact that the perceptions and expectations of the consumers are important in influencing buying behaviour. The principles of social marketing, therefore, have been extensively utilized in the areas of consumer products. These are also used in several other fields for modifying behaviours such as civil administration, public establishments etc. In health sector social marketing has not found appropriate application whereas it could be utilized in an effective way for creating awareness, formulating health related policies, their implementation and for preventing a variety of illnesses/abnormal behaviours etc. With this background knowledge about social marketing, the author hypothesized that abnormal behaviours could be modified, health education packages could be developed to make more acceptable and effective and desired behaviours could be induced if perceptions and expectations of the community (consumers) are known a prioriori and their expectations are incorporated in programmes and policies. Thus, the author utilizing the concepts of social marketing for understanding community′s perceptions and expectations regarding issues of health, and for incorporating the same in health related programmes and policies, introduced this research concept in medical field in this country. The important findings of three research projects based on the concepts of social marketing research and their implications have been discussed. PMID:21494494

The system of marketing information in research of attractiveness on international markets

Directory of Open Access Journals (Sweden)

Prygara О.

2013-02-01

Full Text Available The peculiarities of forming the system of marketing information for the analysis of international market attractiveness are viewed in an article. It is stated that this system should include wide range of indicators. The author introduces a multilevel system of characteristics of attractiveness analysis on the international markets. This system consists of megalevel – world level; macrolevel – country level; mezolevel – branch level; microlevel – firm level. Sources of information which can be used for the research of international market attractiveness are viewed in the article.

Using research for successful Medicare and Medicaid risk marketing.

Science.gov (United States)

Jacobs, S; Nelson, A M; Wood, S D

1996-01-01

Medicare/Medicaid risk marketing is a vital business challenge, one that countless managed care organizations are facing right now. Early entry into new markets and aggressive participation in existing markets are essential to meet competitive pressures. Health plans intent on success in government risk programs should conduct research to learn the medical needs, wants, and desires of older persons in the geographic area they serve. Original, market-specific research yields critical marketing and clinical data that can be used to improve care and member satisfaction along with customer loyalty and retention.

Research Methods in Healthcare Epidemiology: Survey and Qualitative Research.

Science.gov (United States)

Safdar, Nasia; Abbo, Lilian M; Knobloch, Mary Jo; Seo, Susan K

2016-11-01

Surveys are one of the most frequently employed study designs in healthcare epidemiology research. Generally easier to undertake and less costly than many other study designs, surveys can be invaluable to gain insights into opinions and practices in large samples and may be descriptive and/or be used to test associations. In this context, qualitative research methods may complement this study design either at the survey development phase and/or at the interpretation/extension of results stage. This methods article focuses on key considerations for designing and deploying surveys in healthcare epidemiology and antibiotic stewardship, including identification of whether or not de novo survey development is necessary, ways to optimally lay out and display a survey, denominator measurement, discussion of biases to keep in mind particularly in research using surveys, and the role of qualitative research methods to complement surveys. We review examples of surveys in healthcare epidemiology and antimicrobial stewardship and review the pros and cons of methods used. A checklist is provided to help aid design and deployment of surveys in healthcare epidemiology and antimicrobial stewardship. Infect Control Hosp Epidemiol 2016;1-6.

Targeting the Kids: Insights into the Practice of Marketing Research.

Science.gov (United States)

Bezaire, Kimberley

1999-01-01

Focuses on business and market research as areas that increasingly affect students and education. Notes that the children's market is big business; that the potential for marketing a wide range of children's products is increasing; and that the types of research being conducted by marketing firms include using schools. (DLH)

Bringing Marketing Research to Life via Secret Shopping

Science.gov (United States)

Geissler, Gary L.

2014-01-01

A key challenge in marketing courses is to stimulate student curiosity and interest in marketing research. Depending on how the material is presented, student perceptions are often favorably or unfavorably polarized on this subject. That is, research can be perceived as either intriguing and intellectually stimulating or uninteresting and…

Using Market Research to Characterize College Students and Identify Potential Targets for Influencing Health Behaviors

Science.gov (United States)

Berg, Carla J.; Ling, Pamela M.; Guo, Hongfei; Windle, Michael; Thomas, Janet L.; Ahluwalia, Jasjit S.; An, Lawrence C.

2013-01-01

Marketing campaigns, such as those developed by the tobacco industry, are based on market research, which defines segments of a population by assessing psychographic characteristics (i.e., attitudes, interests). This study uses a similar approach to define market segments of college smokers, to examine differences in their health behaviors (smoking, drinking, binge drinking, exercise, diet), and to determine the validity of these segments. A total of 2,265 undergraduate students aged 18–25 years completed a 108-item online survey in fall 2008 assessing demographic, psychographic (i.e., attitudes, interests), and health-related variables. Among the 753 students reporting past 30-day smoking, cluster analysis was conducted using 21 psychographic questions and identified three market segments – Stoic Individualists, Responsible Traditionalists, and Thrill-Seeking Socializers. We found that segment membership was related to frequency of alcohol use, binge drinking, and limiting dietary fat. We then developed three messages targeting each segment and conducted message testing to validate the segments on a subset of 73 smokers representing each segment in spring 2009. As hypothesized, each segment indicated greater relevance and salience for their respective message. These findings indicate that identifying qualitatively different subgroups of young adults through market research may inform the development of engaging interventions and health campaigns targeting college students. PMID:25264429

A Comparison of Web-Based and Paper-Based Survey Methods: Testing Assumptions of Survey Mode and Response Cost

Science.gov (United States)

Greenlaw, Corey; Brown-Welty, Sharon

2009-01-01

Web-based surveys have become more prevalent in areas such as evaluation, research, and marketing research to name a few. The proliferation of these online surveys raises the question, how do response rates compare with traditional surveys and at what cost? This research explored response rates and costs for Web-based surveys, paper surveys, and…

Is performance related to marketing research in the health care industry?

Science.gov (United States)

Naidu, G M; Kleimenhagen, A; Pillari, G D

1994-01-01

Marketing research has grown to become indispensable for superior performance in packaged goods industries. While health care institutions are spending large amounts on marketing research, few studies focus upon the relationship of marketing research to health care organizational performance. Utilizing a national sample of U.S. hospitals, this article points out that marketing research and superior performance are positively associated.

An Overview of Research on Marketing Ethics Education

Directory of Open Access Journals (Sweden)

Daniela Hrehová

2016-12-01

Full Text Available Purpose – Last two decades have seen a marked increase in the interest given to the field of business ethics, particularly, marketing ethics. Marketing ethics provides an innumerable amount of materials and topics for open discussion, as well as for application in practice. Our intention is to open up a space within which to promote timely debate on contemporary marketing education. Design/Methodology/Approach – Monitoring of academic journals in the area of marketing ethics tuition accessible in electronic databases (EBSCO, ProQuest, Web of Science, Google Scholar by means of the Centre for scientific-technical information SR portal. The work is based on the analysis of thematic categories, and the number of publications and citations. Results are presented in a comprehensive and illustrative manner. Findings and implications – Discussions about marketing ethics and ethical issues are useful. Students need preparation, mentoring and counselling while solving ethical problems, which occur during marketing ethics tuition in the academic field, but also in practice. Academic and scientific sources in the area of marketing ethics education are an excellent “instruction”. Limitations – The limitation of this research can be seen in the fact that we focused especially on the marketing aspect of the ethics education. In further research, other fields of interest should be addressed, for example management or practices in commerce, etc. Originality – The aim of the article is to map current trends in research in the field of marketing ethics education, as presented in scientific journals.

Wood pellet heating plants. Market survey. 4. upd. ed.; Hackschnitzel-Heizung. Marktuebersicht

Energy Technology Data Exchange (ETDEWEB)

NONE

2012-11-15

Wood pellets from the agriculture and forestry offer an enormous potential for the development of the use of bio energy in the private area as well as in industry and commerce. Within the market survey 'Wood pellet heating systems', the Fachagentur Nachwachsende Rohstoffe e.V. (Guelzow-Pruezen, Federal Republic of Germany) reported on the targets and measures of the Federal Government with respect to the heating with biomass, wood pellets as solid biofuels (standardization of solid biofuels, supply, features, evaluation), wood pellet heating plants, economic considerations, market survey on wood pellet heating plants as well as list of addresses for producers of wood pellet heating plants and suppliers of wood pellets.

Design and analysis of post-marketing research.

Science.gov (United States)

Zhou, Xiao-Hua Andrew; Yang, Wei

2013-07-01

A post-marketing study is an integral part of research that helps to ensure a favorable risk-benefit profile for approved drugs used in the market. Because most of post-marketing studies use observational designs, which are liable to confounding, estimation of the causal effect of a drug versus a comparative one is very challenging. This article focuses on methodological issues of importance in designing and analyzing studies to evaluate the safety of marketed drugs, especially marketed traditional Chinese medicine (TCM) products. Advantages and limitations of the current designs and analytic methods for postmarketing studies are discussed, and recommendations are given for improving the validity of postmarketing studies in TCM products.

QUALITATIVE MARKETING RESEARCH REGARDING THE MULTICHANNEL DISTRIBUTION

Directory of Open Access Journals (Sweden)

CĂTĂLIN NICOLAE BULGĂREA

2011-01-01

Full Text Available Market research can be defined as an “active form through which, by means of different concepts, methods and techniques of scientific investigation, is carried out, systematically, the specification, the measurement, the collection, the analysis and the objective interpretation of marketing information for the management of the economic unit, in order to know better the company’s environment, to identify the opportunities, to evaluate the alternatives of marketing actions and their effects. The qualitative research seeks answers to questions like: “why?” and “how?”, in order to find the root causes of consumers' attitudes, motives, behaviours, preferences and opinions and also the subjective, emotional or unconscious elements behind them.

Marketing to the Bottom of the Pyramid and subsistence markets – A research agenda

Directory of Open Access Journals (Sweden)

Avinash G. Mulky

2011-01-01

Full Text Available The concepts of Bottom of the Pyramid (BOP and subsistence markets have attracted substantial academic and managerial attention in recent years. The BOP thesis states that there are opportunities for multinational companies to achieve significant revenues and profitability by designing and implementing marketing programs aimed at people who occupy the lowest tier in the world’s economic pyramid. The number of people in this segment has been estimated to be between 2.7 billion and 4 billion. This paper reviews the academic literature on BOP and subsistence markets and identifies important issues related to marketing to these consumers. The review is based on journal articles that have appeared in peer-reviewed journals and on case studies published by reputed academic institutions. The literature review first identifies a number of business issues like size of BOP market, motivations for undertaking BOP initiatives, ethics and linkages. Then specific marketing issues related to the BOP segment such as consumer analysis, company analysis, collaborators, competition and context, segmentation and positioning and issues relating to marketing program design and implementation are analyzed. Based on this analysis, the paper develops a research agenda for future research on BOP and subsistence markets.

Market for oil and gas assets defined in survey

International Nuclear Information System (INIS)

Taggart, L.; Murry, D.A.

1991-01-01

This paper reports that hundreds of companies are currently active in the oil and gas acquisition and disposition marketplace, but unfortunately, the entire sale process within the industry continues to operate inefficiently. The mechanism for selling oil and gas properties in this secondary market - as used here, a term that excludes initial investments in oil and gas assets and sales of drilling program shares - is sort of catch-as-catch- can. Identifying who is seeking what type of property at any time is difficult, bordering on guesswork. A recent survey of 186 company representatives and individuals, who declared themselves as in the market, disclosed some of this information at a point in time

Tools for Monitoring Social Media: A Marketing Research Project

Science.gov (United States)

Veeck, Ann; Hoger, Beth

2014-01-01

Knowledge of how to effectively monitor social media is an increasingly valued marketing research skill. This study tests an approach for adding social media content to an undergraduate marketing research class team project. The revised project maintains the expected objectives and parameters of a traditional research project, while integrating…

What Do College Students, Young Families, and Empty Nesters Want in a Car? A Market Segmentation and Marketing Mix Project for Introduction to Marketing Students

Science.gov (United States)

Bristow, Dennis; Gulati, Rajesh; Schneider, Kenneth C.

2013-01-01

This paper presents the details of a student project used in introduction to marketing courses. The project is designed to involve students in the application of survey research to generate data used to make a series of marketing management decisions. Students collect data from three different segments of the car buying market and make product,…

Research You Can Use: Marketing to Children.

Science.gov (United States)

Walter, Virginia A.

1994-01-01

Examines marketing literature for profit-oriented organizations and discusses how those principles can be applied to public library services for children. Topics addressed include children as a source of revenue; market research; product development; promotion; retailing; and implications for public libraries, including population trends and…

Review the Moscow wholesale market meat delicacies and sausages

OpenAIRE

Sidorchuk, Roman

2010-01-01

The main goal of our marketing research is to review the status of the Moscow wholesale market deli meats in 2005. The study is based on the method of the expert survey, a method that includes: selection of experts survey form, the definition of the structure and strength of the expert group, the development of the methodology of the study, survey, a list of problems. As experts in the survey attended by leaders and experts who know the state of the market of meat products. Also in the study ...

The internationalisation of marketing in the education and research sector

Directory of Open Access Journals (Sweden)

Mirosława Pluta–Olearnik

2015-12-01

Full Text Available A growing number of entities operating in the Polish sector of higher education and science and research aspire to have an active presence in foreign markets and even in the global market. This presence must be accompanied by thoughtful marketing strategies using effective marketing tools. The aim of the article is to indicate the possibility of using the knowledge of international marketing to increase the efficiency of the entities of the Polish sector of education and research. Particular attention was paid to the intercultural nature of the international marketing, especially in relation to the system to communicate with foreign customers in the Internet space. The article uses the following sources of information: official statistics, research reports, professional periodicals, case studies.

Report on preceding researches in fiscal 1998 on the survey and research on conjugate materials; 1998 nendo conjugate material no chosa kenkyu sendo kenkyu hokokusho

Energy Technology Data Exchange (ETDEWEB)

NONE

1999-03-01

Research and development has been made on the 'conjugate materials (CM)' , the innovative materials in which ultra fine inorganic and organic structural units of molecular levels are introduced to be oriented regularly in glass matrix to respond to external force conjugately. The current fiscal year reported items having been made clear by further surveys and researches on CM as proposed by the fundamental surveys having been done as the second year. Section 1 summarizes significance of the research and development; Section 2 reports the result of the CM research and survey and the subjects related to application areas of CM; Section 3 reports the result of the CM market research performed newly in the current fiscal year; Section 4 reports the contents and result of the questionnaire survey to glass related small enterprises as to what interest these enterprises will have upon assuming that these CM products have been realized; Section 5 reports the result of surveys on patents and literatures related to photonics; and Section 6 states future problems in the CM research and development, and summarizes the future prospects of CM. (NEDO)

Perspectives from Marketing Internship Providers

Science.gov (United States)

Swanson, Scott R.; Tomkovick, Chuck

2011-01-01

Internship research published in marketing and business education journals primarily examine student perspectives about internships or reports results based on other business disciplines. To more accurately understand how employers perceive marketing interns and internships, 352 managers located in the Midwestern United States were surveyed.…

The internationalisation of marketing in the education and research sector

OpenAIRE

Mirosława Pluta–Olearnik

2015-01-01

A growing number of entities operating in the Polish sector of higher education and science and research aspire to have an active presence in foreign markets and even in the global market. This presence must be accompanied by thoughtful marketing strategies using effective marketing tools. The aim of the article is to indicate the possibility of using the knowledge of international marketing to increase the efficiency of the entities of the Polish sector of education and research. Particular ...

RESEARCH ON OBTAINING AND USING MARKETING INFORMATION IN COMMERCE COMPANIES

Directory of Open Access Journals (Sweden)

Simona BALASESCU

2008-01-01

Full Text Available The present paper focuses on the issue of using marketing instruments(concepts, policies, strategies, research etc. in commerce companies inBrasov. The research is about identifying the marketing instruments that areused in the activity of the commerce companies in Brasov and it underlinesthe peculiarities of marketing in commerce companies. The informationobtained contributes to a better understanding of the way marketing activityworks in commerce companies in Brasov. The method used to identify theattitudes and opinions of commerce companies’ managers in Brasov,regarding collecting and using marketing information, is the focus group. Thepaper ends with the conclusions of this research at the level of a single city –Brasov.

Transit Marketing : A Program of Research, Demonstration and Communication

Science.gov (United States)

1985-04-01

This report recommends a five-year program of research, demonstration, and communication to improve the effectiveness of marketing practice in the U.S. transit industry. The program is oriented toward the development of improved market research tools...

Methodological and Practical Issues of Scientific Research on the Retail Market

Directory of Open Access Journals (Sweden)

Balasescu, M.

2014-06-01

Full Text Available This paper highlights the role and importance of marketing research in a dynamic and complex sector such as retail. The paper approaches the theoretical issues related to the methods and instruments of marketing research appropriate for the retail market. The theory about qualitative and quantitative research methods is supported by relevant examples which lead to a better understanding of the marketing research process and of its effectiveness on retail activities.

Potential of Biomass for Energy. Market Survey Portugal

International Nuclear Information System (INIS)

2007-03-01

The objective of this market survey is to provide information about the biomass sector in Portugal, relevant to mainly small and medium-sized enterprises (SME) in the Netherlands that are interested to strengthen their position in that sector. Much knowledge could be gathered from conversations with the partners of Sunergy, the company responsible for this survey. Sunergy is producing bio-diesel, and considering further investments in the solid biomass sector, and therefore well familiar with the developments. Other interviews were held with representatives of the Government (DGGE), association of forestry owners (AFLOPS), a biomass trading SME (Sobioen), the leading environmental NGO (Quercus), and an association representing the paper- and pulp industry (CELPA). Chapter 1 is a general introduction on biomass. Chapter 2 gives the background of the Portuguese energy sector and the relative importance of renewable and biomass energies within this market. Some prospects for future developments of the different renewable sources are given. Portugal's energy sector is dominated by a small number of players, which are introduced. Also the current policies and incentives (subsidies) are presented. In Chapter 3 the focus is on the Portuguese biomass sector, presenting the current use of biomass in each of the subsectors: transport, electricity and heat, and an overview of the policy framework specifically for biomass. Chapter 4 is a literature review of the market for existing and potential biomass resources, including demand, supply and other characteristics. Chapter 5 synthesizes the previous chapters. Also an overview of key drivers and key constraints for growth of this sector is given, leading to conclusions regarding the opportunities for Dutch companies. Finally, further information on how to proceed once the interest for Portugal's biomass sector is vested is listed at the end of Chapter 5

Sustainability Marketing Commitment

DEFF Research Database (Denmark)

Tollin, Karin; Bech Christensen, Lars

2017-01-01

sustainability in marketing, processes associated with sustainability marketing commitment, drivers of sustainability marketing at the functional level of marketing, and its organizational context. Using survey data from 269 managers in marketing, covering a broad range of industries in Sweden and Denmark, we...... took a structural modelling approach to examine construct relationships, mediation, and moderation effects. Overall, the findings show that marketing capabilities associated with the innovation of new products, services, and business models constitute a strong driver to leverage sustainability......Corporate sustainability is an important strategy and value orientation for marketing, but scarce research addresses the organizational drivers and barriers to including it in companies’ marketing strategies and processes. The purpose of this study is to determine levels of commitment to corporate...

Alcohol marketing research: the need for a new agenda.

Science.gov (United States)

Meier, Petra S

2011-03-01

This paper aims to contribute to a rethink of marketing research priorities to address policy makers' evidence needs in relation to alcohol marketing. Discussion paper reviewing evidence gaps identified during an appraisal of policy options to restrict alcohol marketing. Evidence requirements can be categorized as follows: (i) the size of marketing effects for the whole population and for policy-relevant population subgroups, (ii) the balance between immediate and long-term effects and the time lag, duration and cumulative build-up of effects and (iii) comparative effects of partial versus comprehensive marketing restrictions on consumption and harm. These knowledge gaps impede the appraisal and evaluation of existing and new interventions, because without understanding the size and timing of expected effects, researchers may choose inadequate time-frames, samples or sample sizes. To date, research has tended to rely on simplified models of marketing and has focused disproportionately on youth populations. The effects of cumulative exposure across multiple marketing channels, targeting of messages at certain population groups and indirect effects of advertising on consumption remain unclear. It is essential that studies into marketing effect sizes are geared towards informing policy decision-makers, anchored strongly in theory, use measures of effect that are well-justified and recognize fully the complexities of alcohol marketing efforts. © 2010 The Author, Addiction © 2010 Society for the Study of Addiction.

THE IDENTIFICATION OF THE ROMANIAN COMPANIES’ MARKETING NEEDS AND MEANS OF COMMUNICATION - A MARKETING RESEARCH -

OpenAIRE

Iacob Catoiu; Tudor Edu

2009-01-01

The marketing needs of the Romanian companies are very diversified, commencingwith the research of the needs and demand on the target market, going down to the 4Ps (Product,Price, Promotion and Placement) and their components. The present marketing research was performed using 11 categories of information sources:specialised publications in marketing; specialised publications in economics; national officialstatistics; publications of professional associations; publications/web sites of NGOs; ...

Market-oriented institutions and policies and economic growth : A critical survey

NARCIS (Netherlands)

De Haan, J; Lundstrom, S; Sturm, JE

This paper surveys recent evidence suggesting that market-oriented institutions and policies are strongly related to economic growth, focusing on studies using the economic freedom (EF) indicator of the Fraser Institute. This index is critically discussed. Also various serious shortcomings of

Conjoint Analysis for Marketing Research in Brazil

Directory of Open Access Journals (Sweden)

Vithala R. Rao

2014-09-01

Full Text Available This article offers a review from 1971 to the present, methods of conjoint analysis approaches that are data collection based on stated preferences or choices by consumers. Thousands of studies have been performed using conjoint analysis, since the introduction of the method in the early 70's This set of methods allows market researchers to study trade-off between the attributes of new products, and is useful for various decisions marketing to product design, pricing and market segmentation. The current set of options conjoint analysis is made by the traditional approach stated preference, the discrete choices techniques (or CBCA choice based conjoint analysis which are based on choices declared by self-explanatory approach which uses direct elicitation of importance attributes and evaluation levels of the attributes and the adaptive approach (ACA or adaptive conjoint analysis that involves data collection in stages and adaptive. This article summarizes these methods and their recent developments and presents an application in the Brazilian Market. Given the versatility of the method, there is huge potential for marketing research in Brazil. Essentially, this methodology is alive and growing. 

[Physiotherapeutic care marketing research: current state-of-the art].

Science.gov (United States)

Babaskin, D V

2011-01-01

Successful introduction of modern technologies into the national health care systems strongly depends on the current pharmaceutical market situation. The present article is focused on the peculiarities of marketing research with special reference to physiotherapeutic services and commodities. Analysis of the structure and sequence of marketing research processes is described along with the methods applied for the purpose including their support by the use of Internet resources and technologies.

SOCIAL MARKETING : A NEW APPROACH IN MENTAL HEALTH RESEARCH

OpenAIRE

Tiwari, S.C.

1998-01-01

Social marketing has a proven role in marketing and many manufacturing establishments/ organizations have been marketing their products incorporating social marketing research. Social marketing has its root in the ground fact that the perceptions and expectations of the consumers are important in influencing buying behaviour. The principles of social marketing, therefore, have been extensively utilized in the areas of consumer products. These are also used in several other fields for modifyin...

Shopper marketing strategy in food retailing

Directory of Open Access Journals (Sweden)

Bogetić Zoran

2016-01-01

Full Text Available The leading role of retailers in food industry marketing channels significantly contributes to shopper marketing affirmation. Shopper marketing is a new marketing paradigm which focuses on the shopper and point-of-sale. Results of thorough literature review on shopper marketing have been presented in this paper. In addition, research methodology includes surveying 1000 shoppers in food retail stores in Belgrade area. The paper considers and analyzes the characteristics of urban food retail market shoppers, and based on the findings of the conducted research concludes that adaptation of shopper marketing strategies is necessary. Significant research finding is that shoppers' perceptions in food retail market require a profiled approach to retail store strategy adjustments, which includes shopper marketing programs and activities. The paper opens a number of questions regarding possible approaches to shopper marketing by crisscrossing the variables of retail formats, sex, and shoppers' income categories.

Quantitative models in marketing research

NARCIS (Netherlands)

Ph.H.B.F. Franses (Philip Hans); R. Paap (Richard)

2001-01-01

textabstractRecent advances in data collection and data storage techniques enable marketing researchers to study the individual characteristics of a large range of transactions and purchases, in particular the effects of household-specific characteristics. This book presents the most important and

Marketing research of organic agricultural products' customers

Directory of Open Access Journals (Sweden)

Salai Suzana

2002-01-01

Full Text Available The aim of customers' marketing research is to acquire information about the way domestic customers behave towards organic agricultural products. This research focuses the overview of conditions and factors influencing customer behavior in nutrition processes in the EM and in Yugoslavia. The acquired information about changes and directions directly affect the possibilities of getting involved into supply processes as well as the 'transmission' of some directions in customer behavior. Anticipations based, on marketing research deal with changes on customers' level, in consumption, products and other competitors. The results of a part of problems concerning customer behavior in nutrition processes follow below, with an emphasis on organic agricultural products.

Tatarstan market of food in the concept of Islamic economy (marketing and economic-anthropologic aspects

Directory of Open Access Journals (Sweden)

Sergey Yu. Rychkov

2016-12-01

Full Text Available Objective to identify the economicanthropological component of the development of food market in Tatarstan within the concept of Islamic economy. Methods discursive comparative general scientific methods of analysis and synthesis ethnosociological survey. nbsp Results the Halal food market of Islamic economy is a subject of scientific and practical interest for several reasons it is a dynamically developing promising market with great potential and development opportunities. To achieve the stated objective the authors analyzed the studies of domestic and foreign scientists on the essence and organization features of the Islamic economy. Conclusions were formulated about what Halal food is primarily associated with the complex religious not gastronomy requirements. The analysis of the food concepts in the Islamic culture has showed that the fundamental characteristic of food is its permissibility. To determine the concepts of Halal products existing among the Muslims a Halal products market research was conducted in Kazan. First of all to determine the ethnoreligious profile of the Halal products consumers the structure of ethnic populations was analyzed the change in their numbers over the last 20 years and the reasons for such change. The next part of research involved conducting a poll among men and women ndash Tatars aged 18 to 30 years. The main aim of the survey was to determine the causes of food behavior of the population. According to the survey results the key conclusion was formulated that for this age group the choice of food is not determined by religious considerations but by the desire for healthy and proper nutrition. The survey results allowed to compile a list of recommendations for improvement of the functioning of the Halal market subjects and the state and municipal bodies. Scientific novelty for the first time an interdisciplinary approach was used at the intersection of economics sociology and anthropology for this research

Conducting field research in subsistence markets, with an application to market orientation in the context of Ethiopian pastoralists

NARCIS (Netherlands)

Ingenbleek, P.T.M.; Tessema, W.K.; Trijp, van J.C.M.

2013-01-01

The typical characteristics of subsistence markets challenge not only the generalizability of marketing theories but also the applicability and validity of the field researchmethods generally practiced by marketing researchers. This article discusses challenges inherent to field research in

Market Research and Socio-Political Consciousness in the Twentieth Century

DEFF Research Database (Denmark)

Schwarzkopf, Stefan

2013-01-01

of marketing as a professional field and academic discipline in the twentieth century. Design/methodology/approach – Based on archival research, the paper firstly establishes the biographical details of Abrams’ life and work. Secondly, the paper uses methodological and theoretical tools of historical sociology......Purpose – This paper investigates the case of the eminent British market researcher and social scientist Mark Alexander Abrams (1906 – 1994). Abrams’ career as a researcher spanned the six decades between the late 1920s and the late 1980s, and it bridged the gap between commercial market...... and consumer research on the one side and governmental social research on the other. By focusing on Abrams’ research strategies and career moves over these six decades, the paper establishes an alternative historical narrative to those that privilege the impact of capitalist market structures on the making...

Proposed Philippine radiation-sterilization plant, and a survey of market potential

International Nuclear Information System (INIS)

Singson, C.C.; Ibe, L.D.

1975-01-01

The paper deals with a study to assess the market potential of radiation sterilization in the Philippines. A market survey conducted with the technical assistance of an IAEA expert from India shows that most of the pharmaceutical industries engaged in the manufacture of medical products unanimously agree that there is an urgent need for a centralized radiation sterilization plant to meet the demands of sterilization of most of their products and packaging materials. The authorities of the government and some of the private hospitals surveyed are also very keen for the establishment of a sterilization facility since most modern medical products and devices are made of heat-sensitive thermoplastics which cannot be heat or steam sterilized. Availability of sterile products will help improve the public health standards of the population. The scope of the utilization of a radiation-sterilization facility in Diliman Quezon City is also discussed. (author)

48 CFR 12.202 - Market research and description of agency need.

Science.gov (United States)

2010-10-01

... 48 Federal Acquisition Regulations System 1 2010-10-01 2010-10-01 false Market research and description of agency need. 12.202 Section 12.202 Federal Acquisition Regulations System FEDERAL ACQUISITION... Commercial Items 12.202 Market research and description of agency need. (a) Market research (see 10.001) is...

Research Resources Survey: Radiology Junior Faculty Development.

Science.gov (United States)

Krupinski, Elizabeth A; Votaw, John R

2015-07-01

To assess resources available to junior faculty in US academic radiology departments for research mentorship and funding opportunities and to determine if certain resources are more common in successful programs. An anonymous survey covering scientific environment and research mentorship and was sent to vice-chairs of research of radiology departments. Results were evaluated to identify practices of research programs with respect to mentorship, resources, and opportunities. Academy of Radiology Research's 2012 National Institutes of Health (NIH) grants and awards list was used to determine if environment and practices correlate with funding. There was a 51% response rate. A greater fraction of clinical faculty gets promoted from assistant to associate professor than research faculty. Research faculty overall submits more funding applications. Most programs support start-up costs and K-awards. Over half of the departments have a vice-chair for faculty development, and most have formal mentorship programs. Faculty members are expected to teach, engage in service, publish, and apply for and get research funding within 3 years of hire. Top-tier programs as judged by NIH awards have a combination of MDs who devote >50% effort to research and PhD faculty. Key factors holding back both clinical and research junior faculty development were motivation, resources, and time, although programs reported high availability of resources and support at the department level. Better marketing of resources for junior faculty, effort devoted to mentoring clinical faculty in research, and explicit milestones/expectations for achievement could enhance junior faculty success, promote interest in the clinician–scientist career path for radiologists, and lead to greater research success.

16 CFR 14.12 - Use of secret coding in marketing research.

Science.gov (United States)

2010-01-01

... 16 Commercial Practices 1 2010-01-01 2010-01-01 false Use of secret coding in marketing research... STATEMENTS § 14.12 Use of secret coding in marketing research. (a) The Federal Trade Commission has determined to close its industry-wide investigation of marketing research firms that was initiated in...

Knowledge Is Power. Research Can Help Your Marketing Program Succeed.

Science.gov (United States)

Smith, Robert M.

1982-01-01

Three major types of market research can be helpful in college marketing: exploratory (internal and external to the college); developmental, to test marketing strategies and messages; and evaluative, to complete the market planning cycle. Increasingly sophisticated and accountable marketing techniques can be developed. (MSE)

Market survey of fuel cells in Mexico: Niche for low power portable systems

Energy Technology Data Exchange (ETDEWEB)

Ramirez-Salgado, Joel [Programa de Ingenieria Molecular, Instituto Mexicano del Petroleo, Eje Lazaro Cardenas No 152, 07730 D. F. (Mexico); Dominguez-Aguilar, Marco A. [Laboratorio de Sintesis Quimica y Electroquimica, Instituto Mexicano del Petroleo, Eje Lazaro Cardenas No 152, 07730 D. F. (Mexico)

2009-01-15

This work provides an overview of the potential market in Mexico for portable electronic devices to be potentially powered by direct methanol fuel cells. An extrapolation method based on data published in Mexico and abroad served to complete this market survey. A review of electronics consumption set the basis for the future forecast and technology assimilation. The potential market for fuel cells for mobile phones in Mexico will be around 5.5 billion USD by 2013, considering a cost of 41 USD per cell in a market of 135 million mobile phones. Likewise, the market for notebook computers, PDAs and other electronic devices will likely grow in the future, with a combined consumption of fuel cell technology equivalent to 1.6 billion USD by 2014. (author)

Market survey of fuel cells in Mexico: Niche for low power portable systems

Science.gov (United States)

Ramírez-Salgado, Joel; Domínguez-Aguilar, Marco A.

This work provides an overview of the potential market in Mexico for portable electronic devices to be potentially powered by direct methanol fuel cells. An extrapolation method based on data published in Mexico and abroad served to complete this market survey. A review of electronics consumption set the basis for the future forecast and technology assimilation. The potential market for fuel cells for mobile phones in Mexico will be around 5.5 billion USD by 2013, considering a cost of 41 USD per cell in a market of 135 million mobile phones. Likewise, the market for notebook computers, PDAs and other electronic devices will likely grow in the future, with a combined consumption of fuel cell technology equivalent to 1.6 billion USD by 2014.

Web survey methodology

CERN Document Server

Callegaro, Mario; Vehovar, Asja

2015-01-01

Web Survey Methodology guides the reader through the past fifteen years of research in web survey methodology. It both provides practical guidance on the latest techniques for collecting valid and reliable data and offers a comprehensive overview of research issues. Core topics from preparation to questionnaire design, recruitment testing to analysis and survey software are all covered in a systematic and insightful way. The reader will be exposed to key concepts and key findings in the literature, covering measurement, non-response, adjustments, paradata, and cost issues. The book also discusses the hottest research topics in survey research today, such as internet panels, virtual interviewing, mobile surveys and the integration with passive measurements, e-social sciences, mixed modes and business intelligence. The book is intended for students, practitioners, and researchers in fields such as survey and market research, psychological research, official statistics and customer satisfaction research.

Market survey on traditional medicine of the third month fair in Dali Prefecture in Yunnan Province, South West China.

Science.gov (United States)

Zhang, Dequan; Duan, Lizhen; Zhou, Nong

2014-01-01

The Third Month Fair in Dali is a historical festival and fair. The market of traditional medicine (TM) is one of the main parts in the fair, which has important influence on local and peripheral people. In this study, approaches of ethnobotany, pharmacognosy, and participatory rural appraisal were used in market survey. Twenty-six druggists were selected randomly as informants and their TMs were recorded. As a result, 427 TMs were recorded including 362 plant medicines, 33 animal medicines, 13 mineral medicines and 19 unidentified medicines. Xinyi, Shanza and Gancao were the most popular medicines due to their popular usages, whereas Sanqi, Tianma and Renshen were relatively fewer in this investigation probably owing to high price and limited output. The plant medicines were from medicinal plants of 117 families belonged to Angiosperm, Gymnospermae, Pteridophyta, Bryophyta, Lichenes and Fungi. Asteraceae, Apiaceae and Fabaceae provided the maximum numbers of TMs successively. Moreover, these TMs were mainly from the cultivated especially familiar TMs, which reflected significant progress in utilization and conservation of medicinal resource in China. Medicinal market in the Third Month Fair is the most important traditional bazaar in Yunnan province. This study systematically surveyed TMs in the fair for the first time, analyzing and revealing resource compositions and current market situations. These newly gathered data provided precious information for development of medicine cultivation, resource protection and market management as well as further pharmacognostical, pharmacological and clinical researches.

Online Video as a Marketing Tool : A quantitative survey on video marketing habits

OpenAIRE

Boman, Kalle; Raijonkari, Kalle

2017-01-01

The rapid development of high-speed mobile networks and mobile device technology have led to an immense growth of online video content. As consumers spend more and more time with online video, marketing of goods and services has naturally caught up with the medium. The aim of the research was to examine the online video marketing habits and attitudes of small and medium-sized enterprises in Jyväskylä for RecOn Productions Oy, a local audiovisual production company. The findings of the res...

Research of brand personality concept in marketing

Directory of Open Access Journals (Sweden)

Starčević Slađana

2013-01-01

Full Text Available Brand personality is a set of personal traits by which consumers describe brands. Today, the brand personality is a particular and very popular area of research in marketing. Well designed brand personality can be an excellent tool that differentiates a brand on the market. The main objective of this paper is a comprehensive presentation of the brand personality subject in domestic Serbian literature. We reviewed a large number of previous studies in this area, in order to show how the brand personality has become an integral part of marketing theory and practice, how it is formed, how to measure brand personality and what impact brand personality has on marketing results. In particular we dealt with methodological shortcomings of previous studies. The paper also presents the basic results of the study we conducted on the Serbian market, which main concern was the measurement of brand personality of mobile operators. This author of this study concluded that the three mobile phone operators in Serbia (mt:s, Telenor and Vip Mobile, differ fundamentaly in the basic dimensions of the brand personality. Furthermore, the research showed that the perception of brand personality depends on the perception of the personality of brand category and advertising. Exploring brand personality is very important and useful in practice. Determining personality traits of a brand provides far more accurate picture of the current state of the brand image and of improvement capabilities of individual features of the brand, than the classic brand image research models.

FORMATIVE AND REFLECTIVE MODELS IN MARKETING RESEARCH

Directory of Open Access Journals (Sweden)

Claudia Ioana CIOBANU

2017-06-01

Full Text Available Compliance with the construct validity criteria is necessary for the correct assessment of the research in terms of quality and for further development of the marketing models. The identification of formative and reflective constructs as well as the correct testing of their validity and reliability are important methodological steps for marketing research as described in this article. The first part defines the reflective and the formative constructs and highlighst their particularities by analysing the theoretical criteria that differentiate them. In the second part of the study aspects of validity and trust for the formative and reflective constructs are presented as well as some empirical considerations from research literature regarding their measurement.

Student Perceptions on Live-Case Projects: Undergraduate Marketing Research

Science.gov (United States)

Gundala, Raghava Rao; Singh, Mandeep; Baldwin, Andrew

2014-01-01

This paper is an investigation into undergraduate students' perceptions on use of live projects as a teaching pedagogy in marketing research courses. Students in undergraduate marketing research courses from fall 2009 to spring 2013 completed an online questionnaire consisting of 17 items. The results suggested that student understanding of…

Importance of marketing activities in a company : the management perspective

OpenAIRE

Urbonavičius, Sigitas; Dikčius, Vytautas

2008-01-01

The article analyses how managers of companies see the importance of the overall marketing function as the importance of certain types of marketing activities. These types include typical areas of 4 Ps as well as marketing planning and marketing research activities. The research is based on a survey of 205 managers of primarily manufacturing and trading companies that operate in Lithuania. Managers evaluated marketing planning and distribution as the most important marketing functions, while ...

Relationship between dimensions of Brand Equity and 4Ps of Marketing Mix - Place, Product, Promotion, & Price: Coca Cola - Consumer Based Qualitative Survey

OpenAIRE

Arab, Nazanin

2018-01-01

The relationship between dimensions of brand equity (brand association, brand awareness, perceived quality, and customer's loyalty) and 4Ps of marketing mix (product, place, price, and promotion) are examined in this paper. Cross sectional research design while following inductive approach I have explore the relationship between research variables from consumer's perspective. Total 129 participants took part in this survey. Respondents were identified and approached through convenience sa...

Developing an Army Market Research Index in Support of Army Recruiting

National Research Council Canada - National Science Library

Morath, Ray

2001-01-01

.... Generating appropriate market research for the Army requires first cataloguing the existing market research databases and identifying the critical questions that are not answered by current research...

Marketing research of consumer perception

Directory of Open Access Journals (Sweden)

Rodić Jelena

2011-01-01

Full Text Available Perception involves the collection, processing and interpretation of information through sensory receptors and represents the reality of an individual. Collecting customer information is imperative for marketing, because consumers are in the focus of defining all its objectives, strategies and plans. The result of the perception depends on a number of factors and that is why people do not experience stimuli in the same way. A marketing research of consumer perceptions has been carried out in order to identify the habits and understand the behavior of consumers when choosing products with special emphasis on the influence of perception, stimuli from the environment and perceptions of risk in their decision. .

Survey of potential markets for devices using Californium-252

International Nuclear Information System (INIS)

Permar, P.H.

1975-01-01

Potential applications for devices or systems containing 252 Cf in the years from 1975 to 1980 are estimated. The estimated number of devices and associated business value were derived from a survey of 46 industrial, educational and governmental organizations conducted from Jan. to May, 1975. Applications for devices and systems based on 252 Cf are expected to increase by a factor of 7 in the 6-y period from 1975 to 1980. The annual business value of 252 Cf devices should increase from 1.5 million dollars in 1975 to 10.8 million dollars in 1980. The potential European market should be several times as large as the US market, based on actual sales of 252 Cf, which have been two to four times greater in Europe than in the US

Challenges facing the marketing of scientific and research institutes

OpenAIRE

Bogdan Sojkin

2015-01-01

This article presents the challenges that scientific research institutions face in terms of their marketing, which have been divided into two groups of those associated with internal marketing and those linked to external marketing. The most significant and important determinants that constitute challenges to both internal and external marketing were described. The key aspects of each of the identified challenges were indicated, as was their impact on the implementation of the marketing polic...

Bulls and bears: the stock market and clinical pathology research.

Science.gov (United States)

Khong, T Y

2009-09-01

To analyse the level of funded research in clinical pathology in a recent bear and bull market to act as a predictor for future funding during the current global financial crisis. The level of funding for research published in three clinical pathology journals in 2005 and 2008 to coincide with the bear market of March 2000 to October 2002 and with the subsequent bull market to October 2007 was determined using a Medline query. Other parameters examined were the type of article, affiliation of the first author and the pathology subspecialty. Approximately 30% of publications were funded and did not differ between the 2 years studied. Original research papers were more likely to be funded than case reports or reviews. Research from university departments of pathology was more likely to be funded than from hospital pathology departments but there were more publications from hospital pathology departments. The proportion of research in the different subspecialties that was funded did not differ significantly between each other and between 2005 and 2008. Based on data from the previous bear market, which was the longest and deepest of the post 1950 era, and the subsequent bull market, which led to the all-time high in the Dow Jones Industrial Index, funding for clinical pathology research does not seem to be affected by bull or bear markets.

The Use of Marketing Management Tools in E-commerce

Directory of Open Access Journals (Sweden)

Veronika Svatošová

2015-01-01

Full Text Available Marketing management increasingly occupies an important position in the world of business as well as in the sphere of e-commerce. However, some companies underestimate the importance of marketing support. This paper focuses on the e-commerce marketing management and its importance that is currently in theory and practice underestimated. Based on the analysis of the current state, synthesis of knowledge are literature research, quantitative survey was conducted using questionnaires, which aims to determine the use of marketing management tools, weaknesses and effectiveness of the marketing management concept among Internet companies, focusing on online retailing. The results of the survey reject or not reject the hypotheses (by the Pearson’s χ2-test of independence, the Chi-square test, Friedman test, Nemenyi test of multiple comparisons and the Wilcoxon matched pairs test. The results of the survey show that the concept of e-commerce marketing management is not used effectively as well as marketing management tools. The survey founded out that the analysis phase, compared to other phases, the e-commerce marketing management is significantly undervalued. The survey also showed that the e-commerce marketing management concept is used at the tactical level, strategic tools are used to a limited extent. However, marketing management concept in e-commerce is not used in most cases (53.84%. The survey also has confirmed that the marketing activities of Internet companies are limited to Internet marketing, which is controlled only at the tactical level.

Admissions Standards and the Use of Key Marketing Techniques by United States' Colleges and Universities.

Science.gov (United States)

Goldgehn, Leslie A.

1989-01-01

A survey of admissions deans and directors investigated the use and perceived effectiveness of 15 well-known marketing techniques: advertising, advertising research, a marketing plan, market positioning, market segmentation, marketing audit, marketing research, pricing, program and service accessibility, program development, publicity, target…

Surveys and questionnaires in nursing research.

Science.gov (United States)

Timmins, Fiona

2015-06-17

Surveys and questionnaires are often used in nursing research to elicit the views of large groups of people to develop the nursing knowledge base. This article provides an overview of survey and questionnaire use in nursing research, clarifies the place of the questionnaire as a data collection tool in quantitative research design and provides information and advice about best practice in the development of quantitative surveys and questionnaires.

Challenges facing the marketing of scientific and research institutes

Directory of Open Access Journals (Sweden)

Bogdan Sojkin

2015-12-01

Full Text Available This article presents the challenges that scientific research institutions face in terms of their marketing, which have been divided into two groups of those associated with internal marketing and those linked to external marketing. The most significant and important determinants that constitute challenges to both internal and external marketing were described. The key aspects of each of the identified challenges were indicated, as was their impact on the implementation of the marketing policy at institutions.

Marketing research, a succes factor for an entrepreneur

Directory of Open Access Journals (Sweden)

Liviu CIUCAN-RUSU

2011-12-01

Full Text Available The aim of our paper is to emphasize the importance of partnership in the case of a small business. Being one of the main features of the marketing strategy, marketing research is often perceived as a feature of big companies, involving huge effort of people and budget. In the case of an entrepreneur, “condemned” to run the business on his own, the need for networking is one of the most important function in order to reach substantial benefits. In this respect, we have designed a case to express the positive effects of collaboration with experts in the case of marketing research in order to increase the value of decision in customer satisfaction and positioning.

Hospital usage of marketing research over a ten year period.

Science.gov (United States)

Sanchez, P M

1995-01-01

The acceptance and use of marketing techniques and concepts in the health care area is a phenomenon well known to most marketers. Prior to 1979, marketing in the health care field was relatively unknown. Since that time, however, the growth of health care marketing has not been accompanied by commensurate growth in marketing research efforts.

Update Status: The State of Social Media Marketing Curriculum

Science.gov (United States)

Muñoz, Caroline Lego; Wood, Natalie T.

2015-01-01

The purpose of this research is to examine how the topic of social media has been integrated and executed within academic institutions and marketing courses. An exploratory survey of marketing educators that taught social media in their course(s) was undertaken. The survey addressed how social media was embedded within an institute's curriculum,…

Research on Consumer Behaviour in Bucharest Poultry Meat Market

Directory of Open Access Journals (Sweden)

Ion Pirvutoiu

2013-05-01

Full Text Available The paper goal was to study consumer behaviour for poultry meat. In this purpose 100 individuals participated to a questionnaire based survey  in a supermarket of  Bucharest. Specific methods of marketing research in such a case assured the statistical processing of the respondents’ answers. The results pointed out an increased consumption of poultry meat,  a preference for fresh chicken meat which is daily bought  or 2-3 times a week in a varied amount ranging between 1-1.5 kg depending on consumer’s income for covering the family need. The main factors influencing consumer buying decision are the sensorial meat characteristics, meat quality, origin, price, prepaking grade. As a conclusion producers have to pay more attention to these aspects in their future strategy for producing and commercialising poultry meat.

The way you see is what you get. Market research as modes of knowledge production

DEFF Research Database (Denmark)

Bjerrisgaard, Sofie Møller; Kjeldgaard, Dannie

2012-01-01

Overview This chapter addresses the topic of global market research and questions the conventional understanding of market research techniques as managerial devices used to improve marketing decisions. Instead, this chapter considers market research as a cultural practice. This means that market...... upon market research addresses the question of how the type of insights generated about consumers/markets is structured by the choice of market research method. Based upon an ethnographic study of a global market research technique within the context of advertising, this chapter demonstrates how...... divergent practices and orientations of market research frame the kind of knowledge generated about consumers, markets, products and brands in global markets. The implications of such a reconceptualization of market research concern the refl exivity of managers upon their own marketplace embeddedness...

Case studies of market research for three transportation communication products

Science.gov (United States)

1994-03-01

This report completes a two-part project in support of the Volpe Center program, Public Acceptance and Markets for Various IVHS Services. The first report, A Primer on Marketing Research, provides an overview of the research approaches an...

Consumer Cost Differences for Traditional and Internet Markets.

Science.gov (United States)

Shaw, Michael J.; Strader, Troy J.

1999-01-01

Addresses research issues related to the economics of electronic, Internet-based markets. Discusses consumer cost-based differences for traditional and electronic markets; revenue implications for sellers and transaction intermediaries; and results of an empirical, survey-based study of an electronic market in the sports trading-card industry.…

Perceptions and factors affecting pharmaceutical market access: results from a literature review and survey of stakeholders in different settings

Science.gov (United States)

Sendyona, Semukaya; Odeyemi, Isaac; Maman, Khaled

2016-01-01

Background A change in the pharmaceutical environment has occurred from previously only needing to convince regulators of a product's safety and efficacy to obtain marketing authorisation to now needing to satisfy the value perceptions of other stakeholders, including payers, to attain market access for products. There is thus the need to understand the concept of market access that may be defined as ‘the process that ensures the development and commercial availability of pharmaceutical products with appropriate value propositions, leading to their prescribing and to successful uptake decisions by payers and patients, with the ultimate goal of achieving profitability and best patient outcomes’. The aim of this research therefore was to explore the understanding of market access among various stakeholders and how their understanding of this concept could improve patient access to pharmaceutical products. Methods A literature review was conducted on MEDLINE by using the term ‘market access’ to find articles with explicit definitions of market access for pharmaceutical products; non-peer–reviewed and other grey literature sources were also examined. A paper-based interview survey was also conducted in three different settings. The respondents were asked about what factors they think contribute to the successful development of pharmaceutical products, as well as their definition of market access for these medicines. Results The peer-reviewed literature review did not reveal appropriate comprehensive definitions for market access, although several definitions were proposed from the non-peer–reviewed literature. These definitions ranged from basic to detailed. The survey of 110 respondents revealed differing levels of understanding of market access. Factors considered to influence successful market access, as described by the respondents, included unmet need/burden of disease (68.2%), clinical efficacy (47.3%), comparator choice (36.4%), safety profile (36

Perceptions and factors affecting pharmaceutical market access: results from a literature review and survey of stakeholders in different settings.

Science.gov (United States)

Sendyona, Semukaya; Odeyemi, Isaac; Maman, Khaled

2016-01-01

A change in the pharmaceutical environment has occurred from previously only needing to convince regulators of a product's safety and efficacy to obtain marketing authorisation to now needing to satisfy the value perceptions of other stakeholders, including payers, to attain market access for products. There is thus the need to understand the concept of market access that may be defined as 'the process that ensures the development and commercial availability of pharmaceutical products with appropriate value propositions, leading to their prescribing and to successful uptake decisions by payers and patients, with the ultimate goal of achieving profitability and best patient outcomes'. The aim of this research therefore was to explore the understanding of market access among various stakeholders and how their understanding of this concept could improve patient access to pharmaceutical products. A literature review was conducted on MEDLINE by using the term 'market access' to find articles with explicit definitions of market access for pharmaceutical products; non-peer-reviewed and other grey literature sources were also examined. A paper-based interview survey was also conducted in three different settings. The respondents were asked about what factors they think contribute to the successful development of pharmaceutical products, as well as their definition of market access for these medicines. The peer-reviewed literature review did not reveal appropriate comprehensive definitions for market access, although several definitions were proposed from the non-peer-reviewed literature. These definitions ranged from basic to detailed. The survey of 110 respondents revealed differing levels of understanding of market access. Factors considered to influence successful market access, as described by the respondents, included unmet need/burden of disease (68.2%), clinical efficacy (47.3%), comparator choice (36.4%), safety profile (36.4%), and price (35.5%). The concept of

THE USE OF RANKING SAMPLING METHOD WITHIN MARKETING RESEARCH

Directory of Open Access Journals (Sweden)

CODRUŢA DURA

2011-01-01

Full Text Available Marketing and statistical literature available to practitioners provides a wide range of sampling methods that can be implemented in the context of marketing research. Ranking sampling method is based on taking apart the general population into several strata, namely into several subdivisions which are relatively homogenous regarding a certain characteristic. In fact, the sample will be composed by selecting, from each stratum, a certain number of components (which can be proportional or non-proportional to the size of the stratum until the pre-established volume of the sample is reached. Using ranking sampling within marketing research requires the determination of some relevant statistical indicators - average, dispersion, sampling error etc. To that end, the paper contains a case study which illustrates the actual approach used in order to apply the ranking sample method within a marketing research made by a company which provides Internet connection services, on a particular category of customers – small and medium enterprises.

Nutrition Marketing on Food Labels

Science.gov (United States)

Colby, Sarah E.; Johnson, LuAnn; Scheett, Angela; Hoverson, Bonita

2010-01-01

Objective: This research sought to determine how often nutrition marketing is used on labels of foods that are high in saturated fat, sodium, and/or sugar. Design and Setting: All items packaged with food labels (N = 56,900) in all 6 grocery stores in Grand Forks, ND were surveyed. Main Outcome Measure(s): Marketing strategy, nutrient label…

Choice and Application of Marketing Strategies of Selected Book ...

African Journals Online (AJOL)

The study was designed to identity the type of marketing strategies employed by book publishers in Nigeria, the criteria for the choice and application of marketing strategies, being used to reach each segment of the market. The survey research method was adopted for the study. Forty market managers and 60 sales ...

Connecting Consumer Behavior with Marketing Research through Garbology

Science.gov (United States)

Damron-Martinez, Datha; Jackson, Katherine L.

2017-01-01

Because of the ever-increasing demand by faculty for realistic, experiential-learning exercises easily incorporated into the marketing curriculum, this article offers a new exercise that is based on Parlin's early work in marketing research with Campbell's soup: garbology. Garbology is an entertaining, experiential learning activity that serves as…

JAIF survey shows expansion of nuclear market but sees levelling-off

International Nuclear Information System (INIS)

Anon.

1985-01-01

The Japan Atomic Industrial Forum released the results of the fiscal 1984 survey of the nuclear industry in Japan, on December 18, 1985. The report showed that the nuclear industry maintained a strong expansionary trend as the nuclear related sales of mining and manufacturing industries were up by 26 % over the previous year to the total of 1,722.9 billion yen. However, there was a decrease in the expenditure of the electrical utility industry, which is the principal user, on nuclear power plant construction, as well as in the number of technical section workers in mining and manufacturing industries, which has reached the peak in the last couple of years. The report pointed out that the nuclear industry faces a period of adjustment after the end of the expansionary period, and that this basic pattern is likely to continue for several years, and the new order of nuclear power plants is likely to decline. This survey is the 26th of its kind by sending questionnaires to 1222 companies in 25 business sectors. 902 companies responded. The nuclear sales of mining and manufacturing industries, the investment for research facilities, nuclear-related workers, and the future market prospect are reported. (Kako, I.)

Assessing demand for physical objects among marketing agencies : market research for Alphaform RPI Oy

OpenAIRE

Popova, Oxana

2012-01-01

The market for 3D printing services is projected to grow significantly. A service provider of 3D printing and rapid prototyping services, Alphaform RPI Oy recognizes that there are numerous growth opportunities that can be exploited. A market research was initiated by the case company to look for any emerging trends to use physical objects. The study was focused on exploring marketing agencies and their vision on 3D printing and rapid prototyping services. Theoretical framework was built ...

Mass market development strategies of software industries: Case study based research

Directory of Open Access Journals (Sweden)

Varun Gupta

2016-09-01

Full Text Available The success in competitive mass market software development depends on the quality of software development and market segments targeted. Market segments are categorized by uncertainties contributed by “Newness” and “turbulences”, making the software success stochastic in nature. Selecting good market segments, delivering high quality software versions in the lowest time than competitors, result in increasing demand in markets and ultimately revenues. Enhanced customer base is beneficial for current product as well as for future products of industry in the form of increased reputation and increased involvement of customers in future development. The case study was conducted with 13 representatives drawing experiences of 14 mass market projects. Results indicate that software solutions are delivered to few investors or in highly competitive markets, as per the survey's findings of the marketing departments. The software organizations are reluctant to deliver relatively complex solutions in new markets unless and until strongly convinced with the probable success. The method for selection of market segments belonging to new and existing markets for undertaking the software delivery is also proposed in this paper. The model will help software industry decide the market segments and high abstract level features that could increase probability of software success. Poor selection of markets or targeting markets of “improper” size affects the market share of the industry to a great extend.

Using electronic surveys in nursing research.

Science.gov (United States)

Cope, Diane G

2014-11-01

Computer and Internet use in businesses and homes in the United States has dramatically increased since the early 1980s. In 2011, 76% of households reported having a computer, compared with only 8% in 1984 (File, 2013). A similar increase in Internet use has also been seen, with 72% of households reporting access of the Internet in 2011 compared with 18% in 1997 (File, 2013). This emerging trend in technology has prompted use of electronic surveys in the research community as an alternative to previous telephone and postal surveys. Electronic surveys can offer an efficient, cost-effective method for data collection; however, challenges exist. An awareness of the issues and strategies to optimize data collection using web-based surveys is critical when designing research studies. This column will discuss the different types and advantages and disadvantages of using electronic surveys in nursing research, as well as methods to optimize the quality and quantity of survey responses.

Nutmeg’s "Myristica Fraggan Haitt" Marketing Chanels Pattern of Tanjung Sani Agam District

OpenAIRE

Devi Analia; Faidil Tanjung; Syofyan Fairuzi; Ramita S. Pimura

2016-01-01

The research purpose is to describe nutmeg's marketing channel pattern and to identify the marketing instutional function involves in marketing channel. The used method is survey and descriptive analysis. The survey is conducted by following the marketing channel pattern and the observation activity that is do by farmer as producers to middlemen or finar consumers. The result shows that 2 pattern of marketing channel are applied in location. First pattern marketing channel is farmers – man in...

Business to Business Marketing Research for Angry Birds Park Vuokatti

OpenAIRE

Leppävuori, Liisa

2014-01-01

This thesis was developed to acquire information about companies’ attitudes towards recreational days for their employees and their families. The research was commissioned by Angry Birds Park Vuokatti/ SuperPark Oy. The theoretical background for this thesis includes theory of marketing research, branding and enhancing working life balance. The theory of marketing research discusses the differences and benefits of quantitative and qualitative research, as well as using questionnaires in r...

Navigating through translational research: a social marketing compass.

Science.gov (United States)

Wharf Higgins, Joan

2011-01-01

When prominent health issues are chronic, rooted in complex behaviors, and influenced by cognitive, behavioral, social, cultural, economical, and environmental variables, layered and coordinated interventions are needed. Finding solutions that are valid, reliable, and transferable represents a daunting task for researchers. We know that converting science into action is critical for advancing health, but we have failed to appropriately disseminate evidenced-informed research to practitioners. The purpose of this article is to suggest that a social marketing framework can be the compass down this road less traveled in academic research. An experience developing an evaluation toolkit is described as an example of applying social marketing strategies to knowledge translation.

A survey of the market for nuclear power in developing countries

International Nuclear Information System (INIS)

Falls, O.B.

1973-01-01

The results of an analysis, undertaken by the IAEA, of the possible long-range economic justification for nuclear power plants in 14 developing countries are reported. The methodology and procedures used in carrying out the analytical work are reviewed and several computer programmes specially developed for the survey are described. The results indicate that during the period 1980-89 there is essentially no market for small nuclear power units of sizes 300 MW and smaller. The market is indicated as averaging less than 800 MW per year. There is however a substantial market for 600 MW and 800 to 1000 MW sizes. This market is indicated as averaging in the range of 4000 to 7000 MW per year. Of the total thermal power plant market the nuclear portion is indicated to be; less than 50% up to 1982, 70 to 75% in 1982-84 and 80 to 95% in 1985-89. Once nuclear plants are indicated for a given country, they will continue so in the future; also, after the larger sizes (600 MW and over) become justified substantial changes in the values of the economic parameters (e.g. oil prices or discount rates) will have little effect on the total nuclear plant market since essentially all units will prove to be nuclear from that point into the future. (U.K.)

Evidence-Based Marketing for Academic Librarians

OpenAIRE

Yoo-Seong Song

2006-01-01

Objective - In developing marketing strategies for the Business & Economics Library (BEL) at the University of Illinois at Urbana-Champaign (UIUC), a survey was designed to answer the following questions: - Should BEL develop marketing strategies differently for East Asian business students? - What services do graduate business students want to receive from BEL? - With whom should BEL partner to increase visibility at the College of Business? Marketing research techniques were used to g...

Optimal Pricing Strategy in Marketing Research Consulting.

OpenAIRE

Chang, Chun-Hao; Lee, Chi-Wen Jevons

1994-01-01

This paper studies the optimal pricing scheme for a monopolistic marketing research consultant who sells high-cost proprietary marketing information to her oligopolistic clients in the manufacturing industry. In designing an optimal pricing strategy, the consultant needs to fully consider the behavior of her clients, the behavior of the existing and potential competitors to her clients, and the behavior of her clients' customers. The authors show how the environment uncertainty, the capabilit...

Recent surveys and researches on pollinosis in Japan; Kafunsho ni kansuru chosa kenkyu

Energy Technology Data Exchange (ETDEWEB)

Shido, T. [The Inst. of Public Health, Tokyo (Japan)

1998-05-31

In this paper, recent investigations and researches on pollinosis are summarized as centering on the investigation entrusted by the Ministry of Health and Welfare and executed since 1992, and especially the surveys on Japanese cedar pollinosis during 1995 to 1996. The quantity of pollen surveyed in 1995 is the greatest in the survey history of nationwide flying pollen. Particularly, the quantity of cedar and hinoki pollen is 10 to 40 times as many as that in the year before. Consequently, since the sensitization and onset due to the cedar pollen increased greatly, the objects of the surveys and the researches were mainly in respect to the analysis of onset factors of pollinosis, clarification of its natural process, evaluation on the effectiveness of desensitization therapy, the clinical subjects including the confirmation of pharynx symptom and asthma symptom, and the discovery of naturally sensitizing dog. A fact that the quantity of flying pollen concerns the occurrence and degree of the clinical symptom has already been indicated by a clinical observation carried out for a long period of time. In respect to specific prophylaxis and therapy, for the first time the pollen masks and glasses sold on the market are investigated, and the necessity of the verification thereof is described. 27 refs., 7 figs., 5 tabs.

Market survey results for alternate sensor communications

International Nuclear Information System (INIS)

Rivas, R.R.; White, K.R.; Turnage, L.C.

1996-02-01

This document presents the results of a system analysis and market survey of commercially available alarm communication systems for potential use as an alternate sensor communication system. Only those systems that report alarm/sensor information to a central control panel were considered. The communication systems surveyed include wireless radio frequency (RF) systems, spread spectrum systems, fiber optic systems, twisted pair/copper wire, cellular systems, and other types of communication equipment. All systems are commercially available, and most information was obtained by telephone conversations with the manufacturer, personal interviews at security conferences, and countless reviews of the manufacturers' data sheets. Many systems were identified, but only those that met a minimum set of system requirements were included. Other systems that appeared to be applicable usually did not provide adequate data encryption or could not interface directly to the system. While such features could be incorporated using additional hardware, doing so would make the system more expensive and conflict with the idea of purchasing a single unit that meets the minimum set of requirements. Several systems greatly exceed the scope of this project and utilizing such systems would mean investing in more capacity than is really needed

A Contribution to Theory Building for Mobile Marketing: Categorizing Mobile Marketing Campaigns through Case Study Research

OpenAIRE

Pousttchi, Key; Wiedemann, Dietmar Georg

2006-01-01

Marketing experts consider the mobile device as an extremely promising marketing tool as it supports them to cope with their major challenge: getting time and attention from customers. Current mobile marketing research mostly covers success factors and acceptance analysis. Categorization, when addressed, lacks in appropriate foundation and is not linked to objectives at all. In this article we examine 55 case studies in order to identify relevant characteristics of mobile marketing campaigns....

RECOMMENDATIONS REGARDING THE INSTITUTIONALIZATION OF MARKETING RESEARCH ACTIVITY IN ROMANIAN MICROCREDIT ORGANIZATIONS

Directory of Open Access Journals (Sweden)

Savescu Roxana Florenta

2012-12-01

Full Text Available As they mature, microcredit organizations in Romania are becoming aware of the importance of marketing in their current activities. Although marketing interventions should be considered important on all types of markets, the reality is that micro-credit companies in Romania have a limited institutional capacity to develop and implement marketing programs. This implies that marketing efforts should be focused and marketing needs should be prioritized, according to the appropriate level of market development (developing markets, growth markets and mature markets. The paper presents the results of an exploratory marketing research study regarding the marketing activity performed by microfinance institutions in Romania. The purpose of the research was to identify courses of action to institutionalize marketing research in the current activity of the subjects analyzed. It has been our intention to give a very practical dimension to the recommendations regarding the marketing information useful for microcredit organizations and categories of marketing research needing to be conducted regularly, making them applicable within the specific Romanian environment. Given the fact that on a national level scientific concerns about microfinance in Romania, in general or about marketing in the field of microfinance in particular are almost nonexistent, this thesis can be regarded as an innovation. This conclusion comes both from the investigation of existing literature and from the author's interviews with managers of microfinance institutions who have argued that this was the first time when Romanian academic institutions got interested in this sector. Potential beneficiaries of the results of this study are: managers of microcredit organizations interested in the development and sustainability of the institutions they manage; various national and international organizations interested in designing technical assistance programs in the areas identified as being

Fish market surveys indicate unsustainable elasmobranch fisheries in the Saudi Arabian Red Sea

KAUST Repository

Spaet, Julia L.Y.; Berumen, Michael L.

2015-01-01

), information on any aspects of these fisheries are very limited. Here we document the structure, composition and biological characteristics of eastern Red Sea elasmobranch fisheries based on genetic identification and market survey data over an intensive two

O composto de marketing sob a ótica da internet.

Directory of Open Access Journals (Sweden)

Luciano Augusto Toledo

2008-06-01

provide an analysis of the Internet implications on the marketing mix. The study is developed under the modality of exploratory research, complemented by a case study, and it is composed by a bibliography revision, a critical conceptual analysis of some pertinent aspects of the Internet and Marketing discipline. The exploratory survey was based in an interview guidebook used with the marketing staff. The result of the research was that the Internet is an important component in the marketing mix strategies of the Banco do Brasil. Keywords: Marketing, Internet, Marketing Mix.

SUBLIMINAL MARKETING: AN EXPLORATORY RESEARCH IN LEBANON

OpenAIRE

HUSSIN HEJASE; BASSAM HAMDAR; GEORGE FARHA; ROULA BOUDIAB; NOURI BEYROUTI

2013-01-01

Marketing advertising is one of the fundamental activities performed by all businesses. Millions of dollars are budgeted to attract new customers and to retain current customers. However, there has been a continuous debate among marketers about the use of subliminal messages in advertising. Many believe in the power of the subconscious and propose that subliminal messages are hidden in ads and are addressed to that hidden part of the brain. Although researches in this field have not proven th...

A Study Effects Architectural Marketing Capabilities on Performance Marketing unit Based on: Morgan et al case: Past Industry in Tehran

OpenAIRE

Mohammad Reza Dalvi; Robabe Seifi

2014-01-01

Over a period of time architectural marketing capabilities combination of knowledge and skills develop in to capabilities. These architectural marketing capabilities have been identified as one of the important ways firms can achieve a competitive advantage The following research tests effects architectural marketing capabilities on performance marketing unit Based on a survey .a structural equation model was developed to test our hypotheses. the study develops a structural model linking arch...

Identifying and Researching Market Opportunities for New High Technology Products.

Science.gov (United States)

Dunstan, Peter

Using a product called the synchro-pulse welder as a case study example, this paper discusses the activities of CSIRO (Commonwealth Scientific and Industrial Research Organisation) in identifying and marketing new high-technology products. A general discussion of CSIRO's market research plans includes two goals to be attained within the next 5…

Market research companies and new product development tools

NARCIS (Netherlands)

Nijssen, E.J.; Frambach, R.T.

1998-01-01

This research investigates (1) the share of new product development (NPD) research services in market research (MR) companies’ turnover, (2) MR companies’ awareness and use of NPD tools and the modifications made to these NPD tools, and (3) MR company managers’ perceptions of the influence of client

Market research companies and new product development tools

NARCIS (Netherlands)

Nijssen, Edwin J.; Frambach, Ruud T.

1998-01-01

This research investigates (1) the share of new product development (NPD) research services in market research (MR) companies' turnover, (2) MR companies' awareness and use of NPD tools and the modifications made to these NPD tools, and (3) MR company managers' perceptions of the influence of client

Measuring the internal-market orientation in the public sector

Directory of Open Access Journals (Sweden)

Emerson Wagner Mainardes

2015-03-01

Full Text Available The application of internal marketing in organizations has been researched by scholars for nearly three decades, but literature has little empirical research in the public sector. There is a latent debate on the relevance of internal marketing in the public sector, given the need to provide a more effective service to the citizens. Given the possibility that the internal-market orientation is an antecedent of job satisfaction, the objective of this research was to measure the level of internal market orientation in the public sector, and the Military Fire Department of the State of Espírito Santo (MFDESS was surveyed using quantitative research. The instrument for data collection was a structured questionnaire, which follows the model used by Gounaris (2006 in research with employees of a hotel chain in Greece. 522 firefighters were surveyed. The choice of this organization was due to the importance of the service performed and the society visibility, given the direct relationship with life and assets of the taxpayers. Therefore, the level of job satisfaction of firefighters is relevant for the achievement of excellence in their missions. The results showed that firefighters have the perception that there is little internal-market orientation in the Military Fire Department and the level of job satisfaction is low. The research result converged with the literature on the direct relationship of the internal-market orientation with job satisfaction. Furthermore, the research concluded that job satisfaction is influenced by the identification of the exchange of value, segment internal market, job description, management concern and training.

SURVEY OF DEMAND AND SUPPLY BALANCE IN LOAN MARKETS: CENTRAL BANK'S EXPERIENCE

Directory of Open Access Journals (Sweden)

S. Naumenkova

2014-09-01

Full Text Available This article examines the existing Bank Lending Survey (BLS approaches to the assessment of the non-price lending conditions' impact on the credit market balance. BLS responses provided domestic central banks an early and reliable signal about the deterioration of financing conditions and the financial access. The monitoring pattern stipulate by using the core indicators: net percentage, diffusion index, Bank Lending Tightness (BLT. The priority tasks for National Bank of Ukraine for Bank Lending Survey were put forward by author. Senior Loan Officer Opinion Survey (SLOOS on Bank Lending Practices address changes in the supply of, and demand for, bank loans to businesses and households over the past months.

Wind Energy in the United States: Market and Research Update

International Nuclear Information System (INIS)

Goldman, P.R.; Thresher, R.W.; Hock, S.M.

1999-01-01

U.S. market activity has increased over the last two years. In 1998, new capacity totaled about 150 MW and projected 1999 capacity additions are over 600 MW. As the electricity market continues to evolve under restructuring, the U.S. Department of Energy (U.S. DOE) Wind Energy Program has positioned itself to work with industry to meet current challenges and opportunities, and prepare for the market of tomorrow. Some opportunities include green power markets and distributed applications, although a primary challenge involves the fact that avoided cost payments to renewable generators are not high enough to economically support projects. A recently incorporated power exchange in California, APX, Inc., has demonstrated that green power does attract a premium over prices on the conventional power exchange. The key elements of the U.S. DOE Wind Program are (1) Applied Research, which is critical for achieving advanced turbine designs capable of competing in a restructured market that emphasizes low cost generation; (2) Turbine Research, which supports the U.S. industry in developing competitive, high performance, reliable wind turbine technology for global energy markets; and (3) Cooperative Research and Testing, under which standards development and certification testing are the key activities for the current year

Assessment of the Competitive Environment in the Regional Markets

Directory of Open Access Journals (Sweden)

Alexandr Yuryevich Kokovikhin

2018-03-01

Full Text Available The maturity of competitiveness and its dynamics is a focus of assessing state decisions aimed for economic growth. To estimate the maturity of the competitive environment, researchers apply different methods. However, synthesis of the existing approaches has revealed the comparability of various approaches to the assessment of the maturity of the competitive environment. The authors have proposed a methodology of comprehensive assessment, which includes the estimation of market concentration, diverging trends of revenue and costs, survey of entrepreneurs. The comparison of the estimations employs a three-stage model of data processing. This model consequently compares the characteristics of markets maturity obtained while implementing the above-mentioned approaches. We have tested the methodology using the materials of the research performed in 2015–2017 on the territory of Sverdlovsk Region. Our study has shown the following essential results. Firstly, we have classified socially important and priority markets of Sverdlovsk Region by the level of competitiveness development. Most of the markets are estimated as the markets with missing and low competition. The majority of them represent the segments of the education market. The authors also grouped highly competitive markets, which include the retail market, the market of overland carriage of passengers, the market of communication services and the market of cultural services. Moreover, we specified the group of markets with a moderate competition. This group consists of the market of housing and communal services, social services market, and the market of medical products. Secondly, we confirmed that the assessment of a competitive situation using one of the approaches is imprecise. Both in 2015 and in 2016, there is no convergence in estimates received by statistical and survey methods for the market of social services and certain segments of the education market. The authors explain it by

Prediction markets and their potential role in biomedical research--a review.

Science.gov (United States)

Pfeiffer, Thomas; Almenberg, Johan

2010-01-01

Predictions markets are marketplaces for trading contracts with payoffs that depend on the outcome of future events. Popular examples are markets on the outcome of presidential elections, where contracts pay $1 if a specific candidate wins the election and $0 if someone else wins. Contract prices on prediction markets can be interpreted as forecasts regarding the outcome of future events. Further attractive properties include the potential to aggregate private information, to generate and disseminate a consensus among the market participants, and to offer incentives for the acquisition of information. It has been argued that these properties might be valuable in the context of scientific research. In this review, we give an overview of key properties of prediction markets and discuss potential benefits for science. To illustrate these benefits for biomedical research, we discuss an example application in the context of decision making in research on the genetics of diseases. Moreover, some potential practical problems of prediction market application in science are discussed, and solutions are outlined. Copyright © 2010 Elsevier Ireland Ltd. All rights reserved.

Use of market research data by state chronic disease programs, Illinois, 2012-2014.

Science.gov (United States)

Amerson, Nancy L; Arbise, Benjamin S; Kelly, Nora K; Traore, Elizabeth

2014-09-25

Market research data complement traditional epidemiologic data by allowing users to examine health behavior and patterns by census block or census tract. Market research data can identify products and behaviors that align or do not align with public health program goals. Illinois is a recipient of an award from the Directors of Health Promotion and Education to use industry market research data collected by The Nielsen Company for public health purposes. Illinois creates customized community profiles using market research data on tobacco use characteristics to describe the demographics, habits, and media preferences of smokers in certain locations. Local agencies use profiles to plan and target marketing initiatives, reach disparate groups within overall community populations, and restructure program objectives and policy initiatives. Local market research data provide detailed information on the characteristics of smokers, allowing Illinois communities to design public health programs without having to collect data on their own.

Subway Market Research

OpenAIRE

Liutu, Riina

2010-01-01

The main goal of this thesis is to find out whether Danish entrepreneurs can become successful in the Danish market as Subway franchisees. Three specific cities, namely Århus, Horsens and Vejle, are looked at in depth. In the thesis, these three cities will represent the Danish market. An evaluation of the most suitable location for a Subway restaurant is made. To reach the above objective, the Subway franchising concept, the market situation, the customers and the competitive situation will ...

76 FR 14562 - Federal Acquisition Regulation; Additional Requirements for Market Research

Science.gov (United States)

2011-03-16

... and small disadvantaged business, should be exempt from market research requirements because the... subcontracting opportunities for small- business concerns. Careful attention to market-research strategies is an effective method for creating contract opportunities for small- business concerns. It provides them with an...

Marketing midwifery education: findings from a survey.

Science.gov (United States)

Hunt, S C

1996-03-01

to collect information from a sample of identified customers (midwives and midwifery managers employed by health authorities and trusts) in order to develop a marketing strategy for a Department of Nursing, Midwifery and Health Care. two descriptive and analytical surveys using questionnaires. mid- and west Wales, UK. randomly selected sample of 75 midwives and census sample of eight midwifery managers working within the National Health Service. quantitative and qualitative data collection methods. organisations have to define, and listen carefully, to their customers and offer courses which are appropriate, related to clinical midwifery practice and have titles that accurately reflect the content. Midwives are enthusiastically committed to continuing education despite the current difficulties. Word of mouth and personal recommendation remains the most effective form of advertising. University departments of nursing and midwifery can easily become removed from clinical practice. Education assists practitioners in changing and adapting to a new order; it is also crucial in developing skills in critical thinking and analysis. New skills are needed if practice is to improve. academic departments can easily become remote and out of touch with the needs of clinicians and midwifery managers. Departments must take steps to define the customer, listen carefully to what they want and make every effort to provide continuing education for midwives that is relevant, responsive, accessible and attainable. The benefits of education also must be marketed.

A QUANTITATIVE STUDY OF MARKET ORIENTATION AND ORGANIZATIONAL PERFORMANCE OF LISTED COMPANIES: EVIDENCE FROM GHANA

OpenAIRE

Solomon A. Keelson

2012-01-01

The study is part of a larger research of market orientation, which was conducted to build on previous research, and particularly examined the association between market orientation and business performance in a larger market context, using a synthesis model approach. Using the survey approach 24 companies out of 37 listed companies participated in the quantitative study; where 72 senior officials were surveyed from August 2011 to September 2011, through a five-likert scale questions. In this...

South African exporter performance: new research into firm-specific and market characteristics

Directory of Open Access Journals (Sweden)

Christopher May

2012-05-01

Full Text Available The export marketing performance of any firm is influenced by a multitude of different factors. Given the multi-faceted nature of the export market, this research study investigated specific factors such as how firm-specific characteristics, product characteristics, market characteristics and export marketing strategies impact on the export marketing performance of South African manufacturing firms. Some of the findings of this research study indicated that firm size, investment commitment and careful planning, as firm-specific characteristics, had a significant influence on export marketing performance. The relationship between export experience and export marketing performance was insignificant. The degree of pricing adaptation and product adaptation had a significant effect on export marketing performance, while this was not the case with respect to the degree of promotion adaptation and distributor support.

Using prediction markets to estimate the reproducibility of scientific research

Science.gov (United States)

Dreber, Anna; Pfeiffer, Thomas; Almenberg, Johan; Isaksson, Siri; Wilson, Brad; Chen, Yiling; Nosek, Brian A.; Johannesson, Magnus

2015-01-01

Concerns about a lack of reproducibility of statistically significant results have recently been raised in many fields, and it has been argued that this lack comes at substantial economic costs. We here report the results from prediction markets set up to quantify the reproducibility of 44 studies published in prominent psychology journals and replicated in the Reproducibility Project: Psychology. The prediction markets predict the outcomes of the replications well and outperform a survey of market participants’ individual forecasts. This shows that prediction markets are a promising tool for assessing the reproducibility of published scientific results. The prediction markets also allow us to estimate probabilities for the hypotheses being true at different testing stages, which provides valuable information regarding the temporal dynamics of scientific discovery. We find that the hypotheses being tested in psychology typically have low prior probabilities of being true (median, 9%) and that a “statistically significant” finding needs to be confirmed in a well-powered replication to have a high probability of being true. We argue that prediction markets could be used to obtain speedy information about reproducibility at low cost and could potentially even be used to determine which studies to replicate to optimally allocate limited resources into replications. PMID:26553988

Using prediction markets to estimate the reproducibility of scientific research.

Science.gov (United States)

Dreber, Anna; Pfeiffer, Thomas; Almenberg, Johan; Isaksson, Siri; Wilson, Brad; Chen, Yiling; Nosek, Brian A; Johannesson, Magnus

2015-12-15

Concerns about a lack of reproducibility of statistically significant results have recently been raised in many fields, and it has been argued that this lack comes at substantial economic costs. We here report the results from prediction markets set up to quantify the reproducibility of 44 studies published in prominent psychology journals and replicated in the Reproducibility Project: Psychology. The prediction markets predict the outcomes of the replications well and outperform a survey of market participants' individual forecasts. This shows that prediction markets are a promising tool for assessing the reproducibility of published scientific results. The prediction markets also allow us to estimate probabilities for the hypotheses being true at different testing stages, which provides valuable information regarding the temporal dynamics of scientific discovery. We find that the hypotheses being tested in psychology typically have low prior probabilities of being true (median, 9%) and that a "statistically significant" finding needs to be confirmed in a well-powered replication to have a high probability of being true. We argue that prediction markets could be used to obtain speedy information about reproducibility at low cost and could potentially even be used to determine which studies to replicate to optimally allocate limited resources into replications.

Trends in Internet Marketing

OpenAIRE

Panchanathan, Nitin

2005-01-01

Internet marketing involves the usage of the Internet to market and sell goods or services. In this thesis we wished to seek answers for the following questions with the help of web, email surveys taking into consideration consumer perspective, company perspective and 3rd party internet marketing agency perspective. Our survey sample was based on a small set of companies, consumers and internet marketing agencies. The survey results helped us in predicting the trends in internet marketing. We...

Customer premises services market demand assessment 1980 - 2000: Volume 2

Science.gov (United States)

Gamble, R. B.; Saporta, L.; Heidenrich, G. A.

1983-01-01

Potential customer premises service (CPS), telecommunication services, potential CPS user classes, a primary research survey, comparative economics, market demand forcasts, distance distribution of traffic, segmentation of market demand, and a nationwide traffic distribution model are discussed.

Getting personal with marketing research: A first year teaching innovation. A Practice Report

Directory of Open Access Journals (Sweden)

Mary FitzPatrick

2010-07-01

Full Text Available ‘Research’ can be a challenging topic for lecturers to teach, and a dry subject for students to learn. This paper presents a teaching innovation that involves first year students personally in the topic of marketing research - both as participant/producers of the research data and as clients/end-users of the marketing research. The teaching/learning innovation is based on pedagogical principles to make research theory accessible by bringing marketing research to life. It begins with personal data produced by the students, which is collated and then presented in the lectures, overlaid on a collage of the students’ ID photos to make the innovation visually engaging and to illustrate a real-life application of the marketing research process. For the students, this application that describes their own behaviours and opinions is immediately relevant. For us as teachers it is an exciting teaching activity that simultaneously demonstrates the practice, benefits, and processes of marketing research.

Marketing strategies of nurse practitioners in New York State.

Science.gov (United States)

Nolan, C M; Conway, L G; Litteer, T B; Peterson-Sweeney, K; Richardson, K; Smith, S W; Stoler, P M

1988-08-01

As competition within the health care field increases, marketing strategies are becoming more important for all members of the health care team, including nurse practitioners. The purpose of this research was to identify marketing strategies being used by nurse practitioners in New York state. A total of 285 practitioners responded to a survey containing questions related to marketing techniques traditionally used in the business world: service differentiation, market segmentation and practice promotion. A majority of respondents did not report using many of the marketing strategies contained in the survey, although most nurse practitioners did report identifying themselves as primary care providers in one-on-one interactions with clients. Significantly higher marketing scores were found for nurse practitioners who attended a workshop or seminar on marketing strategies, had three or more years of experience, or who practiced in private outpatient settings.

Market dynamics as a driver towards the evolution of research needs

African Journals Online (AJOL)

Market dynamics offer positive (incentive) or negative (disincentive) feedback loops that shape the research needs for, or certain aspects of, a particular technology. Our case study results illustrate how market dynamics have influenced the evolution of research needs in the wastewater treatment sector, with specific ...

Survey Research: Methods, Issues and the Future

Science.gov (United States)

Brewer, Ernest W.; Torrisi-Steele, Geraldine; Wang, Victor C. X.

2015-01-01

Survey research is prevalent among many professional fields. Both cost effective and time efficient, this method of research is commonly used for the purposes of gaining insight into the attitudes, thoughts, and opinions of populations. Additionally, because there are several types of survey research designs and data collection instruments, the…

INTEGRATED MARKETING COMMUNICATION IN POLITICS?

Directory of Open Access Journals (Sweden)

Ovidiu-Aurel GHIUŢĂ

2009-06-01

Full Text Available The current study has practical applicability in politic al domain and theoretical involvement at politicalmarketing communication level. The type of the research is a qualitative one, using as survey methods scientificobservation and documentary search. The aim of the research is to prove the applicability of marketing communicationconcept integrated in political marketing and global marketing communication. There are also exceptions, justanalyzing the industry – politics, in which integrated communication can’t be considered global communication.The subject of integrated marketing communication is relatively a new one in marketing (two decades, but itsapplicability in political domain and the specifications that assumes this application represents o new vision atEuropean and worldwide level. This study clearly presents the differences between the integrated marketingcommunication and global marketing communication.In documentary research, the author used studies belonging to Anglo – Saxons theoreticians and practitioners(Americans, Canadians, British but also Europeans (French, Belgians, Romanians. The main reason is the fact that inmarketing domain on extremely narrow scientific sections the visions belonging to these two main orientations aren’talways equable. Also, in scientific observation, t he research analyses political events from United States of America,France and Romania. Due to this reason, we can affirm that the current study has not only a regional applicability butalso a global one.

Why competitors matter for market orientation

DEFF Research Database (Denmark)

Sørensen, Hans Eibe

2009-01-01

  Purpose - This paper investigates whether it is meaningful to decompose market orientation into customer orientation and competitor orientation and what possible implications this decomposition may have for researchers and business practitioners.   Design - Through a review of existing market...... orientation research, two of its salient dimensions, customer orientation and competitor orientation, are theoretically investigated. Then, two symmetric component measures are developed and tested on 308 manufacturing firms in a cross-sectional questionnaire survey, supplemented with census data.   Findings...... - Empirical evidence reveals that, while competitor orientation is positively related to a firm's market share, a customer orientation is detrimental to a firm's return on assets for firms in less competitive environments.   Research implications and limitations - The study advocates moving beyond ‘global...

Marketing research for choosing the promotional message content for domestic organic products

Directory of Open Access Journals (Sweden)

Salai Suzana

2014-01-01

Full Text Available Choosing the content of promotional messages is a part of the activities of integrated marketing communication. As far as organic products in the world are concerned, research related to the choice of promotional message content is the object of much attention, primarily based on the conduct of research among the consumers of these product (information for defining the aim of promotion, creating and testing promotional messages, selecting media and media mix, and determining the number and frequency of promotional events. Promoting domestic organic products also inevitably implies conducting consumer-centred marketing research, in order to choose the appropriate promotional message. In this respect, this article defines several goals: study the choice of the promotional message content in relation to other activities of integrated marketing communication; consider this question in the context of relevant foreign market research into organic product consumers; determine the level of marketing research, which could be used for approaching the issue from the domestic perspective; and establish which recommendations and implication could be generated when domestic organic products are concerned.

THE ATTITUDES TOWARD APPLICATION OF VIRAL MARKETING IN THE FOOD INDUSTRY IN SERBIA

OpenAIRE

Sudarević, Tomislav; Vlahović, Branislav; Šurjanović, Ivan

2013-01-01

This paper examines the attitudes toward application of viral marketing in the food industry in Serbia. The research consisted of both an extensive theory review and empirical research, including case studies, surveys and in-depth interviews. Viral marketing has been defined as any marketing program (online or offline) that is designed to achieve an exponential growth by spreading marketing effects from customer to customer. The paper s hypothesis, stating that marketing managers in Serbia ha...

A Stakeholder Survey on Live Bird Market Closures Policy for Controlling Highly Pathogenic Avian Influenza in Vietnam

Directory of Open Access Journals (Sweden)

Thi Thanh Thuy Nguyen

2017-08-01

Full Text Available Extensive research in Vietnam and elsewhere has shown that live bird markets (LBMs play a significant role in the ecology and zoonotic transmission of avian influenzas (AIs including H5N1 and H7N9. Vietnam has a large number of LBMs reflecting the consumer preferences for live poultry. Under pressure to mitigate risks for H7N9 and other zoonotic AIs, Vietnam is considering, among other mitigation measures, temporary closures of LBMs as a policy to reduce risk of AI outbreaks. However, the efficacy of market closure is debated, particularly because little is known about how poultry traders may react, and whether trading may emerge outside formal marketplaces. Combining efforts of anthropologists, economists, sociologists, and veterinarians can be useful to elucidate the drivers behind poultry traders’ reactions and better understanding the barriers to implementing risk mitigation measures. In this paper, we present results from a stakeholder survey of LBM stakeholders in Vietnam. Our qualitative data show that trading outside formal markets is very likely to occur in the event of a temporary LBM market closure. Our data show that the poultry value chain in Vietnam remains highly flexible, with traders willing and able to trade poultry in many possible locations. Our results indicate that simplification of the poultry value chain along with strict enforcement, engagement of stakeholders, and adequate communication would be a necessary prerequisite before market closure could be an effective policy.

A Stakeholder Survey on Live Bird Market Closures Policy for Controlling Highly Pathogenic Avian Influenza in Vietnam.

Science.gov (United States)

Nguyen, Thi Thanh Thuy; Fearnley, Lyle; Dinh, Xuan Tung; Tran, Thi Tram Anh; Tran, Trong Tung; Nguyen, Van Trong; Tago, Damian; Padungtod, Pawin; Newman, Scott H; Tripodi, Astrid

2017-01-01

Extensive research in Vietnam and elsewhere has shown that live bird markets (LBMs) play a significant role in the ecology and zoonotic transmission of avian influenzas (AIs) including H5N1 and H7N9. Vietnam has a large number of LBMs reflecting the consumer preferences for live poultry. Under pressure to mitigate risks for H7N9 and other zoonotic AIs, Vietnam is considering, among other mitigation measures, temporary closures of LBMs as a policy to reduce risk of AI outbreaks. However, the efficacy of market closure is debated, particularly because little is known about how poultry traders may react, and whether trading may emerge outside formal marketplaces. Combining efforts of anthropologists, economists, sociologists, and veterinarians can be useful to elucidate the drivers behind poultry traders' reactions and better understanding the barriers to implementing risk mitigation measures. In this paper, we present results from a stakeholder survey of LBM stakeholders in Vietnam. Our qualitative data show that trading outside formal markets is very likely to occur in the event of a temporary LBM market closure. Our data show that the poultry value chain in Vietnam remains highly flexible, with traders willing and able to trade poultry in many possible locations. Our results indicate that simplification of the poultry value chain along with strict enforcement, engagement of stakeholders, and adequate communication would be a necessary prerequisite before market closure could be an effective policy.

Towards data oriented analysis of the art market: survey and outlook

Directory of Open Access Journals (Sweden)

Dominik Filipiak

2016-07-01

Full Text Available Due to the constantly growing interest in alternati ve investments, the art market has become the subject of numerous studies. By publishing sales data, many services and auction houses provide a foundati on for further research on the latest trends. Determining the definiti on of the arti sti c value or formalisation of appraisal may be considered quite complex. Statistical analysis, econometric methods or data mining techniques could pave the way towards bett er understanding of the mechanisms occurring on the art market. The goal of this paper is to identify, describe and compare solutions (and related challenges that help to analyse, make decisions and defi ne state of the art in the context of the intersecti on of econometrics on art markets and computer science. This work is also a starting point for further research.

Green marketing and its impact on consumer behaviour

OpenAIRE

Gajdoš, Michal

2016-01-01

This bachelor thesis is devoted to green marketing, and how this kind of marketing affects consumer behaviour. Describes in detail what is green marketing and its components, and also describes the negative part of green marketing - greenwashing. It also deals with the topic of corporate social responsibilty and in the last theoretical part with the consumer beahviour. In the practical part was created quantitative research in the form of online survey, which aimed at identifying people's awa...

Nutmeg’s "Myristica Fraggan Haitt" Marketing Chanels Pattern of Tanjung Sani Agam District

Directory of Open Access Journals (Sweden)

Devi Analia

2016-06-01

Full Text Available The research purpose is to describe nutmeg’s marketing channel pattern and to identify the marketing instutional function involves in marketing channel. The used method is survey and descriptive analysis. The survey is conducted by following the marketing channel pattern and the observation activity that is do by farmer as producers to middlemen or finar consumers. The result shows that 2 pattern of marketing channel are applied in location. First pattern marketing channel is farmers – man in village second patter marketing channel is farmers – whole saler. Their activity, according to marketing function consists of exhange function(selling and buying, phisic function (transportation, saving, sortation and fasility (finance, market information, risk management.

Customer satisfaction surveys: Methodological recommendations for financial service providers

Directory of Open Access Journals (Sweden)

Đorđić Marko

2010-01-01

Full Text Available This methodological article investigates practical challenges that emerge when conducting customer satisfaction surveys (CSS for financial service providers such as banks, insurance or leasing companies, and so forth. It displays methodological recommendations in reference with: (a survey design, (b sampling, (c survey method, (d questionnaire design, and (e data acquisition. Article provides appropriate explanations that usage of: two-stage survey design, SRS method, large samples, and rigorous fieldwork preparation can enhance the overall quality of CSS in financial services. Proposed methodological recommendations can primarily be applied to the primary quantitative marketing research in retail financial services. However, majority of them can be successfully applied when conducting primary quantitative marketing research in corporate financial services as well. .

Eyetracking and consumer decision research in marketing

DEFF Research Database (Denmark)

Oppewal, Harmen; Mueller Loose, Simone

friendliness of eyetracking equipment. Eyetracking, or the monitoring of eye movements, is of interest because eye movements indicate where consumers focus their attention when searching for information and making their purchase decisions. There are several marketing academics in Australia/ NZ who have started......This session will concentrate on the use of eyetracking for studying consumer decision making research in marketing. Eyetracking has been applied in marketing since the early 90s but only more recently the use of this technology has started to increase, due to lower cost and greater user....... The present session will discuss issues and recent progress in eyetracking studies in relation to studies of consumer decision making, especially in relation to decision making as studied in discrete choice experiments. The session will facilitate the sharing of experiences and thereby help develop the level...

E-mail marketing

OpenAIRE

TŮMOVÁ, Kateřina

2012-01-01

The aim of this work is to specify the e-mail marketing and in the practical application to evaluate the pros and cons of e-mail marketing as a tool of targeted marketing communication.Based on personal interviews with representatives of the company was described their existing e-mail marketing.Through the survey it was found, how customers perceive the company's e-mail marketing.Based on the survey, changes were proposed at the end of the thesis.

The continuous market cycle of the shortterm insurance industry

Directory of Open Access Journals (Sweden)

L Essel

2012-03-01

Full Text Available The short-term insurance industry is a cyclical type of business due to the impact of the continuous market cycle. This cycle has a growth phase, soft market phase, hard market phase and a break-even phase. The objective of the research paper focuses on the improvement of financial decision-making when executives of the short-term insurance industry are managing their business during the various phases of the continuous market cycle. Both a literature study and an empirical survey were necessary to achieve the research objective. The empirical survey included the contributions of the top nine commercial and corporate short-term insurers in South Africa. They represented more than 77% of the total gross written premiums in 2009 and can thus be considered as the leaders of the short-term insurance industry in this country. The conclusions of the study should be valuable to other developing countries with emerging market economies as South Africa is also classified as such. The study focused on the various factors which may cause the continuous market cycle, the problem areas which the executives experience concerning the continuous market cycle, and how often various factors are adjusted by the short-term insurers to account for changes in the continuous market cycle

Regional labour market research on participation rates

NARCIS (Netherlands)

Elhorst, J.P.

1996-01-01

This article reviews the methodology of 17 empirical studies in which the participation rate has been estimated with the help of regional data. After defining and pointing our the orientation of regional labour market research on participation rates, three methodological issues dominate the

Using market research for product line development.

Science.gov (United States)

Bowie, B H; Kivney, N

1993-08-01

A marketing research study determined patient needs and wants in order to tailor services within a family maternity care unit. In addition, an educational program, implemented in an effort to change the behavior of the caregivers in the clinical area, is described.

Market research of window units and doors industry in Russia

OpenAIRE

Grishankova, Elena

2010-01-01

The purpose of this research is to analyze macro-environmental and competitive forces in the Russian market and to determine possible entry modes for a new company. Some practical information on legal issues and regulatory organizations is also included in the paper in order to create a comprehensive overview of any potentially influential factors. The conceptual framework is based on the macro-environmental market research approach, Michael Porter’s five forces framework and internationa...

Trends in market share of leading cigarette brands in the USA: national survey on drug use and health 2002-2013.

Science.gov (United States)

Sharma, Anushree; Fix, Brian V; Delnevo, Cristine; Cummings, K Michael; O'Connor, Richard J

2016-01-29

The main objective of this study is to examine trends in market share for leading cigarette brands, both before (2002-2008) and after (2009-2013) Food and Drug Administration (FDA) regulation of tobacco products.Design Data come from the annual National Survey on Drug Use and Health from 2002 through 2013. Descriptive statistics, cross tabulations, and logistic regression were employed. Data were weighted to the US population and adjusted for cigarette consumption. Our analysis is restricted to 164,343 current cigarette smokers who were at least 12 years of age or older, had smoked at least one cigarette in the 30 days prior to the survey, and reported a usual cigarette brand at the time of the survey. Over 12 years, 14 brands comprised over 77% of the cigarette market. Marlboro consistently held over 38% of the market. Newport held the second highest market share, and increased from 7.2% in 2002 to 10.9% by 2013. Market share of Pall Mall grew by over 400% (1.7% in 2002 vs 8.9% in 2013), likely aided by the 2009 Federal excise tax increase. No clear associations of changes in market share with the implementation of FDA's regulatory authority over tobacco in 2009 were noted. Tracking market share trends offers clues about brand marketing changing preferences of consumers. Rapidly growing cigarette brands should be monitored to determine if specific marketing practices or design changes are drivers, as these could represent public health concerns. Monitoring trends in cigarette market share could inform regulatory decision-making efforts related to marketing and advertising. Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please go to http://www.bmj.com/company/products-services/rights-and-licensing/

Online marketing and advertising research: Traditional Theories Revisited

OpenAIRE

Yudhistira, Titah

2016-01-01

Online marketing and advertising instruments—and the ways in which consumers react to them—are always evolving, which results in ongoing gaps in knowledge. This dissertation aims to fill some of these gaps by providing a greater understanding of how the Internet impacts online marketing and advertising research. The first study in this dissertation describes how banner exposure characteristics, such as the number of exposures, spacing, and delay, impact consumer memory. The findings of this s...

Market information acquisition: a prerequisite for successful strategic entrepreneurship

OpenAIRE

Garri, Myropi; Konstantopoulos, N.

2013-01-01

This paper investigates on the types of information used by managers and entrepreneurs, so as to conduct market research and to evaluate market potential.The authors examine five major sets of variables to understand their impact on firms’ information market search effort. Empirical results based on a survey of Greek enterprises provide support for these factors in predicting firms’ market information acquisition. Findings on structural and administrative characteristics of the firms support ...

Market research on biogas valorizations and methanization. Final report; Etude de marche de la methanisation et des valorisations du biogaz. Rapport final

Energy Technology Data Exchange (ETDEWEB)

NONE

2010-09-15

This market research aims at giving an overview of the existing methanization installations and of their dynamics in France, at assessing biogas production and use, at analyzing the methanization market, and at defining development perspectives for this sector by 2020. Based on a survey of methanization installations, on interviews with many actors of this sector, and on a seminar organized on this topic, this report presents and comments market data for biogas valorization and methanization in different sectors: household, agricultural, and industrial and waste water processing plants. It comments evolution trends by 2020 for these sectors, and the role that the emerging sector of centralized methanization could have in the years to come

Summary of Military Manpower Market Research Studies: A Technical Report

Science.gov (United States)

1991-09-01

significant implications for recruiting and advertising managers on programs offered, marketing and advertising strategies, advertising messages, and the...operation was adopted. Over the past 10 years, military recruiting has become a leader in marketing and advertising ’ research. Although the aii-ection

Academic Researchers on the Project Market in the Ethos of Knowledge Capitalism

Science.gov (United States)

Brunila, Kristiina; Hannukainen, Kristiina

2017-01-01

How knowledge capitalism retools the scope of academic research and researchers is an issue which this article ties to the project market in the ethos of knowledge capitalism. In Finland, academic research has been forced to apply for funding in project-based activities reflecting European Union policies. The project market, which in this article…

The Influence of Macroeconomic Factors on the Financial Expenditures and Development of the Marketing Research

Directory of Open Access Journals (Sweden)

Piotr Tarka

2015-10-01

Full Text Available This article diagnoses the selected macroeconomic factors, such as: rate of unemployment, inflation, GDP, spending power of the households, and characterizes their indirect impact on the enterprises' market research expenditures and research industry turnovers. The problems of financial expenditures, i.e., their allocation on the marketing researches (depending on the supply and demand market situational perspective in a given market are also discussed. Moreover, as indicated in the article, enterprises are forced not only to cut their financial sources on the marketing research projects in unfavorable economic situation, but they choose different methods of the research.

Marketing and Market Research for Adult and Continuing Education.

Science.gov (United States)

Buckmaster, Annette

Marketing is an essential part of conducting a continuing education program, but marketing consists of more than just promotion. According to Kotler, exchange is the central concept underlying marketing. Marketing involves understanding, planning, implementing, and controlling this exchange. The exchange situation contains all the elements of the…

UK retail marketing survey 94

International Nuclear Information System (INIS)

Anon.

1994-01-01

This document draws together data on the United Kingdom (UK) petroleum market up to the end of 1993. Lists include suppliers of petrol to the UK market listed by brand name, a regional breakdown of petrol and derv outlets, UK outlets which retail derv. Average retail prices for motor spirit and derv per litre are given as are sites fitted with Vapour Recovery equipment. Other tables shown indicate various companies' share of the market in terms of the percentage of petrol sites, including supermarkets. The volumes of motor spirit and derv delivered to retail and commercial customers between 1984 and 1993 is also given. (UK)

New trends in innovation and customer relationship management: a challenge for market researchers.

OpenAIRE

Maklan, Stan; Knox, Simon; Ryals, Lynette

2008-01-01

For decades, one of the key roles of market research has been to help companies forecast customer acceptance of innovation and of changes to the marketing mix (the 4Ps). However, traditional market research is in danger of being left behind by new practices in sales, marketing and R&D. Reflecting an increasingly participative approach to customer relationships, these disciplines are moving towards customer involvement and co-creation of value rather than innovation mainly ge...

Pharmaceutical marketing research and the prescribing physician.

Science.gov (United States)

Greene, Jeremy A

2007-05-15

Surveillance of physicians' prescribing patterns and the accumulation and sale of these data for pharmaceutical marketing are currently the subjects of legislation in several states and action by state and national medical associations. Contrary to common perception, the growth of the health care information organization industry has not been limited to the past decade but has been building slowly over the past 50 years, beginning in the 1940s when growth in the prescription drug market fueled industry interest in understanding and influencing prescribing patterns. The development of this surveillance system was not simply imposed on the medical profession by the pharmaceutical industry but was developed through the interactions of pharmaceutical salesmen, pharmaceutical marketers, academic researchers, individual physicians, and physician organizations. Examination of the role of physicians and physician organizations in the development of prescriber profiling is directly relevant to the contemporary policy debate surrounding this issue.

Information seeking-pattern of Nigerian textile market women and ...

African Journals Online (AJOL)

The study investigated the information seeking-pattern of Nigerian textile market women and strategies for improvement of which the study was an ex-post-facto type and adopted survey research design. Disproportional stratified random technique was used to select markets for the study while questionnaire was used to ...

[Marketing issues for the otorhinolaryngologist].

Science.gov (United States)

Sparrer, I; Duong Dinh, T A; Emmerling, O; Ilgner, J; Westhofen, M

2013-07-01

Economic aspects related to the German health care system are rising. In the outpatient area does this trend influence the organization of the surgery and the treatment procedures as well as the relationship between the patient and the doctor. The patient's free volition of choice is increasing and the patient becomes a "customer" in the health system. The aim of this work is to to elucidate marketing issues for otorhinolaryngologist, which could improve the efficiency of their surgery. 150 otorhinolaryngologist have undergone a written survey. The subjects of this survey were, how far marketing strategies are used by otolaryngologists and on the other hand, what are their opinions on marketing. 115 returned questionnaires were included in the statistical analysis (response rate: 77%). Only 44% of surveyed otolaryngologists deal yet with economic aspects. After all, 65% of the otorhinolaryngologist offered individual health services. On the other hand only 51% of otolaryngologists were additionaly qualificated and only 14% would like to acquire more skills. At the time of the survey 78% conducted a homepage. This study examined for the first time economic aspect in an otorhinolaryngology outpatient clinic. The interest in economic processes is currently low, but required by German law and in the interest of the owner himself. The 4 pillars of traditional marketing research help to understand the practice economically viable easily and competitive to set up in local contests over a long period. © Georg Thieme Verlag KG Stuttgart · New York.

An Empirical Research on Non-Economic Factors That Effects Individuals Stock Market Participation Preferences

Directory of Open Access Journals (Sweden)

Ali BAYRAKDAROĞLU

2015-12-01

Full Text Available The purpose of this study, understanding the direct participation of depositors in Turkey to stock markets according to some social and behavioral factors. Because of unable to explain stock market and risk free assets market participation differences even with risk premium and low level of stock market participation led us to consider some social factors like financial literacy, risk perception, trust, short and long term market expectations. This study was conducted on 329 students Business Administration department at Faculty of Economics and Administrative Sciences of Muğla Sıtkı Koçman University by using survey technique. The data were analyzed by logistic regression showed that social factors like risk perception, financial literacy, trust to financial institutions, short and long term expectations affects the stock market participation preferences.

Integrated market research as a basis for target group oriented marketing; Integrierte Marktforschung als Basis fuer zielgruppenorientiertes Marketing

Energy Technology Data Exchange (ETDEWEB)

Welzel, D.; Meinecke, B. [Meinecke und Rosengarten GmbH, Hamburg (Germany)

2000-02-01

Deregulation of the energy markets may, in the long run, also involve free choice of gas suppliers. Marketing research offers methods for assessing the customers' needs and wishes and for controlling and improving the measures taken. [German] In Folge der Liberalisierung der Energiemaerkte wird es in absehbarer Zeit voraussichtlich auch fuer die Haushaltskunden im Gasbereich moeglich sein, den Versorger frei zu waehlen. Die Marktforschung bietet verschiedene Methoden an, mit deren Hilfe die Beduerfnisse der Kunden im Hinblick auf Kundenbindung aber auch -gewinnung ermittelt und die Wirksamkeit ergriffener Massnahmen kontrolliert und verbessert werden kann. (orig.)

Marketing plan for a mobile application : Marketing research and a plan for a mobile application of a startup company

OpenAIRE

Koljonen, Camilla

2016-01-01

The purpose of this thesis is to provide an insight of the application market and to create a marketing plan for a new mobile application. The client is a startup company and they needed a marketing research and a marketing plan for their mobile application. The company does not have a person working with marketing and therefore they asked for this project. The application itself provides information about local bars and nightclubs. It will be launched first in southern Europe and after world...

Operations Research Games : A Survey

NARCIS (Netherlands)

Borm, P.E.M.; Hamers, H.J.M.; Hendrickx, R.L.P.

2001-01-01

This paper surveys the research area of cooperative games associated with several types of operations research problems in which various decision makers (players) are involved.Cooperating players not only face a joint optimisation problem in trying, e.g., to minimise total joint costs, but also face

Primer on consumer marketing research : procedures, methods, and tools

Science.gov (United States)

1994-03-01

The Volpe Center developed a marketing research primer which provides a guide to the approach, procedures, and research tools used by private industry in predicting consumer response. The final two chapters of the primer focus on the challenges of do...

The information determinants in marketing of a research and scientific institution

Directory of Open Access Journals (Sweden)

Bogdan Sojkin

2014-03-01

Full Text Available The article deals with information – based marketing of scientific research institutes, which has been named SAVE (Solution – Access – Value – Education. A proper use of marketing instruments requires information assets which are defined in terms of the essence, the scope and the form of the defined information needs. The essence, the form and the pattern of information needs in reference to SAVE has been defined and described in the case of scientific research institute. The specification of needs for each instrument and for various market participants has been included into the description.

Transmission investment and planning in deregulated market environment : a literature survey (part 2)

International Nuclear Information System (INIS)

Wen, F.; Wu, F.F.

2005-01-01

This paper is the second half of a 2-part paper that provided details of a comprehensive survey of issues related to transmission investment and expansion planning in the electricity market. Results of the survey suggested that transmission regulation is needed to provide a fair playing field for competition and to ensure that transmission networks are optimally expanded while also meeting reliability constraints. Regulations will create further incentives for cost reduction while ensuring that regulated firms have assurance of cost recovery. Transmission planning should be controlled or monitored by a government organization or regulator. Legislation is needed to ensure that regulatory authorities can enforce reliability criteria. Mandatory reliability standards and metrics for reliability services should be implemented. The economic benefits of transmission expansion in a deregulated market should be modelled using non-deterministic approaches. It was concluded that transmission expansion plans should be able to meet future transmission capacity requirements, secure returns on investment, and ensure reliability levels for customers. Various international transmission expansion plans were also provided. 38 refs

Cigarette smoking and cigarette marketing exposure among students in selected African countries: Findings from the Global Youth Tobacco Survey.

Science.gov (United States)

Zhao, Luhua; Palipudi, Krishna M; Ramanandraibe, Nivo; Asma, Samira

2016-10-01

To investigate cigarette smoking prevalence and exposure to various forms of cigarette marketing among students in 10 African countries. We used data collected during 2009-2011 from the Global Youth Tobacco Survey (GYTS), a school-based cross-sectional survey of students aged 13-15years, to measure the prevalence of cigarette smoking and exposure to cigarette marketing; comparisons to estimates from 2005 to 2006 were conducted for five countries where data were available. Current cigarette smoking ranged from 3.4% to 13.6% among students aged 13-15 in the 10 countries studied, although use of tobacco products other than cigarettes was more prevalent in all countries except in Cote D'Ivoire. Cigarette smoking was higher among boys than girls in seven out of the 10 countries. Among the five countries with two rounds of surveys, a significant decrease in cigarette smoking prevalence was observed in Mauritania and Niger; these two countries also experienced a decline in three measures of cigarette marketing exposure. It is also possible that smoking prevalence might have risen faster among girls than boys. Cigarette smoking among youth was noticeable in 10 African countries evaluated, with the prevalence over 10% in Cote D'Ivoire, Mauritania, and South Africa. Cigarette marketing exposure varied by the types of marketing; traditional venues such as TV, outdoor billboards, newspapers, and magazines were still prominent. Published by Elsevier Inc.

Methods of research and marketing in tourism development

Directory of Open Access Journals (Sweden)

Vojnović Boško

2009-01-01

Full Text Available Within that context, marketing and research are becoming more important for the development of tourist pursuits, all for the purpose of increased demands for the own destinations. The basic question is oriented to the course and factors that are to be explored and analyzed towards needs of the development of tourism. Results achieved through the experiences of many high-developed economies show that those subjects who have applied an appropriate marketing and exploring in due course, achieve better and faster development. .

Researcher Women

OpenAIRE

Katalin Lipták

2016-01-01

I think that the equal opportunity and the underprivileged marginal labour-market layers’ significance play an important role in the economics of our days, so the women’s labour-market participation. Analysing the Hungarian data lines, we can see that the women’s labour-market participation significantly lags behind the men’s. I wish to prove with a questionnaire survey that in the North-Hungarian region the women’s labour-market situation and the career opportunities of the researcher women ...

Moscow wholesale market meat delicacies and sausages in late 1999 and early 2000.

OpenAIRE

Sidorchuk, Roman

2010-01-01

The main goal of our marketing research is to obtain an overview of the status of the Moscow wholesale market meat delicacies and sausages at the end of 2000. The study was laid expert method, which includes: choice of the form the survey of experts, the definition of the structure and strength of the expert group, the development of survey methodology, survey, list of problems. By the expert survey involved managers and specialists, who know how deeply the problem of organization as a whole,...

Internal Markets for Innovation

DEFF Research Database (Denmark)

Wolfram, Pierre; Brem, Alexander

2014-01-01

of R&D to affiliated companies in the same business group. The challenges are analysed for affiliates in order to engage themselves in group-internal markets, for instance to avoid bottlenecks in the product development or to improve their technological knowledge. To research this phenomenon, a case...... study is accomplished by investigating a Multinational company whose affiliates are self-reliant and horizontally diversified. Mixed methods are applied by having structured depth interviews with the responsible R&D managers as well as by sending a survey out to associated project managers. The study...... indicates that the organizational complexity, infrastructures within the business group and the impact of external market structures play an essential role for the usage and effectiveness of group-internal markets. Hence, the insights offer valuable clues why internal markets have advantages...

Adapting Child Care Market Price Surveys to Support State Quality Initiatives. White Paper

Science.gov (United States)

Branscome, Kenley

2016-01-01

Recent changes to the Child Care and Development Fund (CCDF) require a state's child care market price survey to: (1) be statistically valid and reliable and (2) reflect variations in the cost of child care services by geographic area, type of provider, and age of child. States may use an alternative methodology for setting payment rates--such as…

Using the Boxplot analysis in marketing research

Directory of Open Access Journals (Sweden)

Constantin Cristinel

2018-01-01

Full Text Available Taking into account the needs of decision makers inside the companies, marketing research is meant to provide the best information that really can to help the adoption of thebest decisions. In this respect a lot of methods of data analysis can be used but the researcher has to choose those results that minimize the errors. This paper proposes an instrumental research regarding the using of Boxplot analysis to identify certain outliers that can alter the information. In order to attain the objective of this research, we exemplified the Boxplot analysis on data related to the GDP recorded in 2014 by Romanian counties.

48 CFR 312.202(d) - Market research and description of agency need.

Science.gov (United States)

2010-10-01

... 48 Federal Acquisition Regulations System 4 2010-10-01 2010-10-01 false Market research and description of agency need. 312.202(d) Section 312.202(d) Federal Acquisition Regulations System HEALTH AND... for the Acquisition of Commercial Items 312.202(d) Market research and description of agency need...

Action Research: Effective Marketing Strategies for a Blended University Program

Science.gov (United States)

Cook, Ruth Gannon; Ley, Kathryn

2008-01-01

This action research study investigated a marketing plan based on collaboration among a program faculty team and other organizational units for a graduate professional program. From its inception through the second year of operation, program enrollment increased due to the marketing plan based on an effective approach grounded in simple marketing…

A Content analysis of articles published in Journal of the School of Business Administration: Marketing and marketing research (1972-2007)

OpenAIRE

Bozbay, Zehra

2012-01-01

The study examined the trends of marketing articles published in Journal of the School of Business Administration, Istanbul University using content analysis method. The main objective of the study was to identify marketing and marketing research articles published in Journal of the School of Business Administration between years 1972-2007 and to assess publications' contents in order to determine the marketing trends. The trends and development in marketing were documented by the ...

Survey of active solar thermal collectors, industry and markets in Canada : final report

International Nuclear Information System (INIS)

2005-08-01

A survey of the solar thermal industry in Canada was presented. The aim of the survey was to determine the size of the Canadian solar thermal industry and market. Data were used to derive thermal energy output as well as avoided greenhouse gas (GHG) emissions from solar thermal systems. The questionnaire was distributed to 268 representatives. Results revealed annual sales of 24.2, 26.4 and 37.5 MW TH in 2002, 2003, and 2004 respectively, which represented over 50 per cent growth in the operating base during the 3 year survey period. Sales of all collector types grew substantially during the 3 year period, and survey respondents anticipated 20 per cent growth in both 2005 and 2006. Approximately 10 per cent of all sales were exported during 2002-2004. Unglazed liquid collectors constituted the majority of collector types sold in Canada, almost all of which were sold into the residential sector for swimming pool heating. The majority of air collectors were sold into the industrial/commercial and institutional (I/CI) sectors for use in space heating. Sales of liquid glazed and evacuated tube collectors were split between the residential and I/CI sectors. Residential sales were primarily for domestic water heating. In 2004, 23 per cent of sales in the residential sector were for combination domestic hot water and space heating applications, an indication of strong growth. Results of the survey indicated that the solar thermal market in Quebec differed from other regions, with more than double the annual per capita revenue of any other region as a result of greater market penetration of unglazed air collectors. Calculations of the GHG emissions avoided due to active solar thermal systems were made based on historical estimates of solar thermal installations. A model was developed to calculate an operating base by collector type from 1979 to the present. The model showed that many of the systems installed during the 1980s were decommissioned during the 1990s, and that

Adopting a Design-Thinking Multidisciplinary Learning Approach: Integrating Mobile Applications into a Marketing Research Course

Science.gov (United States)

Zarzosa, Jennifer

2018-01-01

This article seeks to address the gap between marketing education and marketing practice by integrating a design-thinking (DT) methodology to the marketing research (MR) framework to achieve learning objectives that will enhance cross-functional, collaborative, conceptual, and technical skills. The mobile application marketing research project…

UAS Detection Classification and Neutralization: Market Survey 2015

Energy Technology Data Exchange (ETDEWEB)

Birch, Gabriel Carisle [Sandia National Laboratories (SNL-NM), Albuquerque, NM (United States); Griffin, John Clark [Sandia National Laboratories (SNL-NM), Albuquerque, NM (United States); Erdman, Matthew Kelly [Sandia National Laboratories (SNL-NM), Albuquerque, NM (United States)

2015-07-01

The purpose of this document is to briefly frame the challenges of detecting low, slow, and small (LSS) unmanned aerial systems (UAS). The conclusion drawn from internal discussions and external reports is the following; detection of LSS UAS is a challenging problem that can- not be achieved with a single detection modality for all potential targets. Classification of LSS UAS, especially classification in the presence of background clutter (e.g., urban environment) or other non-threating targets (e.g., birds), is under-explored. Though information of avail- able technologies is sparse, many of the existing options for UAS detection appear to be in their infancy (when compared to more established ground-based air defense systems for larger and/or faster threats). Companies currently providing or developing technologies to combat the UAS safety and security problem are certainly worth investigating, however, no company has provided the statistical evidence necessary to support robust detection, identification, and/or neutralization of LSS UAS targets. The results of a market survey are included that highlights potential commercial entities that could contribute some technology that assists in the detection, classification, and neutral- ization of a LSS UAS. This survey found no clear and obvious commercial solution, though recommendations are given for further investigation of several potential systems.

An Investigation of Marketing Educators' Approach to Teaching International Marketing in the Introductory Marketing Course.

Science.gov (United States)

Zimmer, Robert J.; And Others

1996-01-01

A survey of 122 college teachers of marketing courses investigated the extent and methods of their inclusion of international marketing into the course curriculum. Findings suggest that, among those teaching international marketing, how they acquired their international knowledge had a significant effect on how they taught international marketing.…

The Value of Surprising Findings for Research on Marketing

OpenAIRE

JS Armstrong

2004-01-01

In the work of Armstrong (Journal of Business Research, 2002), I examined empirical research on the scientific process and related these to marketing science. The findings of some studies were surprising. In this reply, I address surprising findings and other issues raised by commentators.

Survey of United States uranium marketing activity

International Nuclear Information System (INIS)

Krusiewski, S.V.; Thomas, D.C.; Patterson, J.A.

1981-06-01

In 1980 US buyers contracted for 12,500 short tons U 3 O 8 in new procurement. Nontheless, there was a net decrease of 13,100 tons in total commitments as of January 1, 1981, because of even larger changes to the delivery commitments as of January 1, 1980. The average contract price of domestic uranium was $28.15 per pound of U 3 O 8 for 1980 delivery and $30.70 for 1981 delivery. Settlements of domestic market price contracts averaged $36.75 for 1980 delivery and $46.80 for 1981 delivery. Prices of foreign uranium averaged $43.10 for 1980 delivery and $40.00 for 1981 delivery. Producers expect to be able to offer 21,800 tons U 3 O 8 for sale in the 1981 to 1985 period, about 30 percent less than was estimated in the 1980 survey. US producers also estimated that 30,600 tons U 3 O 8 would be available for sale in the 1986 to 1990 period. Utilities made sales of 800 tons U 3 O 8 for 1980 to 1981 delivery as well as loans of another 800 tons. New export commitments made in 1980 totalled 4000 tons U 3 O 8 ; however, 2500 tons of these commitments are options or delivery is contingent on price developments. Import commitments made in 1980 totalled 2300 tons U 3 O 8 . Inventories of natural and enriched uranium held by US buyers increased from 52,300 to 63,400 tons U 3 O 8 during 1980. In addition, inventories of uranium held by US producers increased from 2400 to 2700 tons U 3 O 8 . Unfilled requirements for the 1981 to 1990 period decreased from 75,300 tons U 3 O 8 , as reported in last year's survey, to 54,500 tons in this year's survey, a decrease of 20,800 tons. Responses to the 1981 survey suggest that there seems to be an adequate supply of uranium to meet US demand at least through 1986, although the apparent buyer requirements reported as of January 1, 1981 for the 1987 to 1990 period are higher than the total domestic production or supply

2007 Veterans Employability Research Survey

Data.gov (United States)

Department of Veterans Affairs — The 2007 Veterans Employability Research Survey (VERS) was conducted to determine the factors that impact veterans' employability resulting from participation in the...

Quantitative market survey of non-woody plants sold at Kariakoo Market in Dar es Salaam, Tanzania.

Science.gov (United States)

Posthouwer, Chantal; Veldman, Sarina; Abihudi, Siri; Otieno, Joseph N; van Andel, Tinde R; de Boer, Hugo J

2018-04-30

In Tanzania, traditional medicine plays a significant role in health care and local economies based on the harvesting, trade and sale of medicinal plant products. The majority of this plant material is said to originate from wild sources, and both traditional healers and vendors are concerned about the increasing scarcity of certain species. A market survey of non-powdered, non-woody medicinal plants was conducted at Kariakoo Market in Dar es Salaam, the major hub for medicinal plant trade in Tanzania, to assess sustainability of traded herbal medicine. For this study, fresh and dried herbs, seeds and fruits were collected and interviews were conducted to obtain information on vernacular names, preparation methods, monthly sales, uses and prices. Bundles of herbal medicine offered for sale were weighed and counted to calculate the value and volumes of daily stock at the market. A total of 71 medicinal plant products belonging to 62 to 67 different species from at least 41 different plant families were identified. We identified 45 plant products to species level, 20 products to genus level and four to family level. Plant species most encountered at the market were Suregada zanzibariensis, Myrothamnus flabellifolia and Sclerocarya birrea. The major use categories reported by the vendors were ritual purposes, digestive disorders and women's health. Annual sales are estimated to be in excess of 30 t and close to 200,000 USD, and trade in herbal medicine at Kariakoo Market provides subsistence income to many local vendors. A large diversity of wild-harvested plant species is traded as medicinal products in Tanzania, including species listed on CITES Appendices. Identifying and monitoring temporal changes in availability per season and from year to year will reveal which species are most affected by this trade, and help relevant authorities in Tanzania to find alternative sources of income for dependent stakeholders and initiate targeted efforts to protect threatened

The Influence of Marketing Communication on the Consumer’s Buyer Behavior – A Relationship Marketing Approach

OpenAIRE

Tichindelean Mihai

2015-01-01

The purpose of the paper is to identify the nature of the influence of a company’s marketing communication of the actual consumer behaviour. To achieve this purpose, the paper is structures in two parts; firstly, the recent literature regarding relationship marketing paradigm is reviewed and the value chain concept is presented. The second part contains a survey-based research which uses book-store customers as target unit. Sales promotion and advertising are used as input variables in identi...

Cultural communication: Constructing new dialogues in relationship marketing

OpenAIRE

Aksaranuwat, P. B.

2005-01-01

The report attempts to deepen the understanding of the elements of culture and the trust building process that is essential to relationship marketing strategies. Looking at the supplier-client relationship between a French telecom company, Orange, and their target market in Bangkok, Thailand A questionnaire survey and semi-structure interview have been used as the tools to carry out this research. The main objective of this report is to correlate cultural studies with relationship marketing s...

Fish market surveys indicate unsustainable elasmobranch fisheries in the Saudi Arabian Red Sea

KAUST Repository

Spaet, Julia L.Y.

2015-01-01

Elasmobranch populations worldwide are severely threatened due to overexploited and unregulated fisheries. Despite the fact that sharks and rays are captured in fisheries operating along the Red Sea coast of the Kingdom of Saudi Arabia (KSA), information on any aspects of these fisheries are very limited. Here we document the structure, composition and biological characteristics of eastern Red Sea elasmobranch fisheries based on genetic identification and market survey data over an intensive two-year sampling period at the biggest Red Sea fish market in the KSA (Jeddah). Market surveys conducted two times per month between 2011 and 2013 revealed that 24 previously confirmed elasmobranch species for the Red Sea were landed by fishers and offered for sale. Genetic identification revealed two potentially undescribed guitarfish species as well as four batoid species not formerly reported from the Red Sea. Five coastal carcharhinid species dominated the landings-. Carcharhinus sorrah, C. amblyrhynchos, C. falciformis, C. limbatus, Rhizoprionodon acutus, together comprising 73% numerically of the total catch. Targeted shark fisheries reportedly exist in shark nursery areas. Most elasmobranchs outside of these areas were reportedly landed as bycatch. Most strikingly, the large majority of landed elasmobranchs were immature males or females below their reported size of sexual maturity, which suggests potential for both growth and recruitment overfishing and emphasizes the urgent need to implement region-specific management and conservation strategies to avoid the loss of these critical predators.

Consumer Behaviour in the Tourist Segmentation Process – a Marketing Research

Directory of Open Access Journals (Sweden)

Dumitrescu Luigi

2015-04-01

Full Text Available The study of consumer behaviour has become in recent decades increasingly important. Therefore, it is particularly important to understand what processes are acting in the black box of consumers of tourism services before taking any marketing decision. This paper presents a marketing research that aims to identify key dimensions of consumers of tourism services. The marketing research is based on online questionnaire sent by a representative sample shows a number of answers about consumers' purchasing intentions, the main influences on consumer attitudes, motives in choosing the holiday package, the main sources of information accessed in the process of choosing the tourism services, etc.

75 FR 34277 - Federal Acquisition Regulation; FAR Case 2008-007, Additional Requirements for Market Research

Science.gov (United States)

2010-06-16

... executive agencies. Specifically, the head of the agency must conduct market research before issuing an... million for the procurement of items other than commercial items is required to conduct market research... 10 U.S.C. 2377(c), ``Preliminary Market Research'', to require the head of an agency to conduct...

MARKETING RESEARCHES OF THE POPULATIONS HEALTH STATE AS A FACTOR OF DEMAND FORMATION IN THE MARKET OF PAID MEDICAL SERVICES

Directory of Open Access Journals (Sweden)

Nataliia Hrechanyk

2017-08-01

Full Text Available The state of health of the population is one of the most important indicators of the well-being of the nation. Important directions of health care reform are optimization of management, rational distribution of limited financial resources, efficient use of material resources, introduction of health insurance, restructuring of treatment and preventive care to the people. Marketing of medical services market is one of the most complex types of marketing. Because it is medical services that are connected with the protection and maintenance of the most important values ​​of a person - life and health. The market for medical services is a combination of socio-economic relations in the healthcare sector. The most important components of the analysis of any market, including the market of medical services, are marketing research, which is a systematic collection, processing, analysis of data and information in order to formulate proposals for effective activities on it. In the field of public health, marketing can be defined as a complex process of planning, economic substantiation and management of the process of provision of medical services, the formation of a pricing policy of the medical-preventive process, ensuring effective communication with patients. The purpose of the study is to identify the health of the population and determine the demand factors for paid health services and their demand. The main task set before market research on the health of the population is the formation and provision of benefits to consumers that meet their needs for qualified medical care and quality of life. The research methods used in the work are based on probabilistic, stratified, quota, representative samples for the entire population of Ivano-Frankivsk and Ivano-Frankivsk region. The obtained results allow us to give a realistic assessment of the main trends and allow us to assess the potential of socio-economic adaptation of the population in the

Research on Czech firms’ marketing communication based on social media networks

Directory of Open Access Journals (Sweden)

Vít Chlebovský

2012-01-01

Full Text Available Objective of the research described in this article is to make an analysis of the usage of marketing communication using both traditional Internet communication channels as well as Social Media Networks by the Czech companies. Primary research was made through on-line questionnaire. Companies across the branches and size categories within the Czech economy were addressed. Companies were selected from the www.firmy.cz portal. Only companies with their own web domain were addressed. The typical respondents were mostly from middle management, especially managers from the marketing or commercial departments. The final number of questionnaire respondents covered in the research is 1009. The main research method was questioning. The questionnaire consisted of three sections with the scale answer questions mainly. Google Refine was used for data processing and Microsoft Excel for statistical processing and graphic outputs of the research. Evaluated results show significant gaps in usage of Internet communication tools in marketing of Czech companies and also deficiency between clear understanding of the respondents how Social Media should be used in marketing communication and real use in the companies. This deficiency was statistically tested and relation between respondents’ perception of the importance of Social Media use for bidirectional communication with stakeholders and non-use of Social Media for bidirectional communication with stakeholders by respondents’ company was confirmed.

Assessment of the condition of a consumer market: interactive research

Directory of Open Access Journals (Sweden)

Anastasiya Yevgenyevna Sudakova

2014-09-01

Full Text Available Results of an assessment of a condition of the consumer market are presented in the article on the basis of official statistics data. At the heart of an assessment, the method of the indicative analysis lies. The technique includes five modules: quality of consumer goods, works, services; food security, nonfood safety; safety of services; security of participants of the consumer market. Also results of interactive Internet research of the condition of the ultimate consumer are presented in the article, by means of the carried out research. Interactive research is presented by 3 blocks: the general block (allows to make the respondent’s portrait; the special block (allows to estimate the changes in price, quality and the range of consumer goods and services; the additional block (allows respondents to leave comments. On the basis of the conducted research, it is possible to draw a conclusion that the assessment of the state received on the basis of methodical tools, shows positive dynamics, nevertheless, the condition of the consumer market remains unsatisfactory that also is confirmed by results of interactive research. The recommendations, allowing to lower the rise in prices and increase the quality of consumer goods and services are presented in the article

Marketing based on knowledge as a basis for strategy of research institution – on the example of the Packaging Research Institute

Directory of Open Access Journals (Sweden)

Stanislaw Tkaczyk

2013-09-01

Full Text Available Basis for marketing activities of COBRO – Packaging Research Institute are two main issues. First of all, as a small research and development centre, COBRO has no funds to carry out specialized marketing department. On the other hand, due to huge growth of packaging market, all needs of stakeholders – companies but also other research institutions seeking consortium members – cannot be entirely identified or forecasted, and practical solutions are created in the course of cooperation. For all that reasons Institute has developed its own concept of the knowledge-based marketing, which means more flexible use of the potential of academics and research employees.

Methodological Issues in Survey Research: A Historical Review

NARCIS (Netherlands)

de Heer, W.; de Leeuw, E.D.; van der Zouwen, J.

1999-01-01

In this paper, we present a historical overview of social surveys and describe the historical development of scientific survey methodology and survey statistics. The origins of survey research can be traced back to the early 19th century and the first scientiflc survey was conducted in England in

Marketing in Germany: A market research for a start-up business of cake making/decorating business in Frankfurt

OpenAIRE

Bondar, Kristina

2016-01-01

The research problem was to make a market analysis of cake making/decorating business in Frankfurt, Germany. Based on the research process, customers’ attitudes towards cake making/decorating companies were found out. The main objective of the thesis was to know targeted customer behavior and opinions towards a business idea of initiating business in cake making/decorating, in order to find out if it will be profitable or not. This thesis consists of four sections: Introduction, Market ...

Past, Present, and Future Business-to-Business and Industrial Marketing Research

DEFF Research Database (Denmark)

Lindgreen, Adam; Di Benedetto, C. Anthony; Geersbro, Jens

2018-01-01

This editorial summarizes both the development and impact of Peter LaPlaca, in terms of his work with and for the industrial and marketing purchasing research community, using several different perspectives. It also offers an overview of what (former) editors of other business-to-business marketing...... management journals think of Peter LaPlaca. Following that, this editorial briefly reviews dominant topics in Industrial Marketing Management....

A LITERATURE REVIEW ON CAUSE-RELATED MARKETING STRATEGIC ORIENTATION IN BUSINESS RESEARCH

Directory of Open Access Journals (Sweden)

Marcela Sefora Sana

2015-07-01

Full Text Available A long time economic and social objectives have been seen as competing, but academic researchers underline that this two directions may converge in certain situations. Companies belong to communities where they develop their activities. When the social goals of the communities are related to the main objectives of the company, sustaining a social cause could produce economic benefits, in this case corporate philanthropy and shareholders interest take the same direction. Cause-related marketing is a marketing concept that gained more interest in the last three decades and exemplifies how social and economic objectives are achieved in a strategic manner in promoting campaigns. Researches in business and non-profit organizations reveal that cause-related marketing campaigns sustain the growth of market share and sales, and help at improving brands image. More and more companies and non-profit organizations find cause-related marketing as a strategic tool suitable for building long term relations to the customers, for increasing brand awareness, for gaining a social responsible corporative image, for supporting local community or for producing transformation in sustaining causes at global or international level. The study analyses the definitions of cause-related marketing the presence and evolution of the concept in the academic literature, and marketing terms that are connected more often to this concept. Comparative to non-profit marketing concept, cause-related marketing gained a larger interest in literature. On the other side, corporate philanthropy is still a concept that gains more interest than cause-related marketing in academic literature, being a more commune way used by companies in collaboration to non-profit organizations. Tided to cause-related marketing concept literature review reveals concepts as: consumer behaviour, brand image and corporate social responsibility being more often analysed. The salience of the consumer perspective

From Game to Gamification: Preliminary Research of Gamification Marketing Theory

Directory of Open Access Journals (Sweden)

Dai-Yun Wu

2015-07-01

Full Text Available This article aims to provide a new understanding of the theoretical foundations of gamification and the related phenomena in the field of marketing communication. We started from redefining the concept of marketing gamification, and tried to point out the mechanisms of the phenomena by proposing theoretical basis from brand and consumer perspective separately. Finally, we tried to clarify some similar concepts, and put forward a marketing gamification model and a gamification concept map as the preliminary theoretical framework for further research in the future.

R for marketing research and analytics

CERN Document Server

Chapman, Chris

2015-01-01

This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning. Core topics include the R language, basic statistics, linear modeling, and data visualization, which is presented throughout as an integral part of analysis. Later chapters cover more advanced topics yet are intended to be approachable for all analysts. These sections examine logistic regression, customer segmentation, hierarchical linear modeling, market basket analysis, structural equation modeling, and conjoint analysis in R. The text uniquely presents Bayesian models with a minimally complex approach, demonstrating and explaining Bayesian methods alongside traditional analyses for analysis of variance, linear models, and metric and choice-based conj...

Using qualitative research in educational marketing

Directory of Open Access Journals (Sweden)

Brătucu, G.

2012-01-01

Full Text Available To achieve a competitive school, it is necessary that this should always be connected to the environment, education market and beneficiaries. Information is a necessary condition, one of the primary resources to scientifically substantiate strategic planning. The research process is indispensable for the scientific substantiation of decisions, reducing uncertainty issues. It provides information about educational service users, their behaviour and the environment, absolutely necessary for designing and implementing future plans and strategies.

EXPLORATORY FACTOR ANALYSIS (EFA IN CONSUMER BEHAVIOR AND MARKETING RESEARCH

Directory of Open Access Journals (Sweden)

Marcos Pascual Soler

2012-06-01

Full Text Available Exploratory Factor Analysis (EFA is one of the most widely used statistical procedures in social research. The main objective of this work is to describe the most common practices used by researchers in the consumer behavior and marketing area. Through a literature review methodology the practices of AFE in five consumer behavior and marketing journals(2000-2010 were analyzed. Then, the choices made by the researchers concerning factor model, retention criteria, rotation, factors interpretation and other relevant issues to factor analysis were analized. The results suggest that researchers routinely conduct analyses using such questionable methods. Suggestions for improving the use of factor analysis and the reporting of results are presented and a checklist (Exploratory Factor Analysis Checklist, EFAC is provided to help editors, reviewers, and authors improve reporting exploratory factor analysis.

Perspectives on the Market Globalization of Korean Herbal Manufacturers: A Company-Based Survey

Science.gov (United States)

Kim, Dongsu; Ahn, Miyoung; Jung, Jeeyoun; Kwon, Soohyun; Park, Eun-Ji; Koo, Ki Hoon; Woo, Jong-Min

2015-01-01

The growth of herbal markets has increased substantially in South Korea, but the worldwide market share remains small despite significant governmental efforts. This study aimed to characterize manufacturing employment and identify employees' general perceptions of market expansion. A survey study covering 567 companies was conducted using face-to-face interviews in 2012. Data were analyzed using comparisons among three manufacturing groups (i.e., the herbal dietary supplement manufacturing group, the herbal medicine manufacturing group, and the personal care product manufacturing group) or among the manufacturers themselves. We found that the majority of the manufacturing employee respondents were regular permanent and production workers. The domestic distributors were primarily chain stores/direct outlets or retailers/wholesalers, and the dominant product was red ginseng (hongsam). Although the responding companies exhibited a variety of perspectives, “advertisement/public relations” was cited as the most important factor in the development of the herbal industry. In contrast, “low manpower/seeking business partners” were the most crucial limiting and challenging factors for market globalization. Our results can be used to design a proper national plan by reducing the gaps in perspective between herbal product producers and policy makers. PMID:26199635

Perspectives on the Market Globalization of Korean Herbal Manufacturers: A Company-Based Survey.

Science.gov (United States)

Kim, Dongsu; Ahn, Miyoung; Jung, Jeeyoun; Kwon, Soohyun; Park, Eun-Ji; Koo, Ki Hoon; Woo, Jong-Min

2015-01-01

The growth of herbal markets has increased substantially in South Korea, but the worldwide market share remains small despite significant governmental efforts. This study aimed to characterize manufacturing employment and identify employees' general perceptions of market expansion. A survey study covering 567 companies was conducted using face-to-face interviews in 2012. Data were analyzed using comparisons among three manufacturing groups (i.e., the herbal dietary supplement manufacturing group, the herbal medicine manufacturing group, and the personal care product manufacturing group) or among the manufacturers themselves. We found that the majority of the manufacturing employee respondents were regular permanent and production workers. The domestic distributors were primarily chain stores/direct outlets or retailers/wholesalers, and the dominant product was red ginseng (hongsam). Although the responding companies exhibited a variety of perspectives, "advertisement/public relations" was cited as the most important factor in the development of the herbal industry. In contrast, "low manpower/seeking business partners" were the most crucial limiting and challenging factors for market globalization. Our results can be used to design a proper national plan by reducing the gaps in perspective between herbal product producers and policy makers.

Relationship of reverse logistics and marketing communication in Czech Republic

Directory of Open Access Journals (Sweden)

František Milichovský

2016-09-01

Full Text Available Purpose of the article: The paper deals with question if the final customers are interested in reverse logistics in marketing campaigns, acceptable in the market of Czech Republic. methodology/methods: Paper is based on primary research, on which participated final consumers in Czech Republic through the questionnaire survey. Results of the paper are based on testing of dependence between individual variables by Pearson chi-square test. Scientific aim: The aim of the article is to show relationship of marketing communication and reverse logistics, and their correlation. Findings: Main result of research provide relationship between marketing communication tools and reverse activity. The research was aimed at random chosen group of 585 people in the Czech Republic. The result of the research can be used for the companies that operate in the Czech or Central European market. conclusions: The primary research provides possible approaches for companies in communication green services to final consumers. Limitation for this research because of the chosen sample. Own data for primary research was gained only in Czech Republic.

Market survey Hungary. Bio-energy

International Nuclear Information System (INIS)

2008-01-01

Basic characteristics of the market for bioenergy (biomass, biogas and biofuels) in Hungary and consequences for business environment are summarized, based on a SWOT analysis. RES is the priority issue to which a lot of attention is paid both at governmental and private level; private investors should view RES as a new niche for their business activities. Standard approach based on a thoroughly done preparation of the project in terms of profitability and risk assessment is necessary in order to avoid potential financial losses due to changed market conditions or differences between assumptions and business reality. Some recommendations for entry on the Hungarian bio energy market are presented: (1) Generally, look for success stories in the Netherlands first and then look for places where such proved and time-tested technologies could be used in Hungary with respect to local specifics. In such way, you can find market niches where investment can be made or new products can be launched; (2) For retail selling it is appropriate to establish business contacts with existing dealers and associations and offer own products through their distribution network. This scheme has the advantage of low initial costs as well as risks involved; (3) In the case of large investments into equipment complexes using RES it seems more appropriate to refer directly either to municipal authorities on whose cadastre the investment should take place or to specialized consultancy agencies that can support the plan with additional information on legal requirements, national programmes supporting RES or available technology. Of course, direct collaboration with well-established local partner can be beneficial for both sides too; (4) If you want to receive up-to-date information on particular aspects of the biomass market in Hungary, you can refer to some governmental organisations associations referred in the key contact addresses

Leading survey and research report for fiscal 1999. Survey and research on supercompiler technology; 1999 nendo supercompiler technology no chosa kenkyu hokokusho

Energy Technology Data Exchange (ETDEWEB)

NONE

2000-03-01

Survey and research are conducted into the global computing technology and the next-generation parallel computer for their compiler technology and programming environment-related technology, which is for the preparation of basic key technologies for the embodiment of high-performance computing for the next generation, and efforts are exerted to extract and define technological problems and to deliberate a research system to achieve the goal. This fiscal year's achievements are mentioned below. Two territories were provided to be respectively covered by a Parallel Compiler Working Group and a Global Computing Working Group whose activities centered about overseas surveys and short-term reception of researchers from abroad. The Parallel Compiler Working Group was engaged in (1) the technological survey of the latest parallel compiler technology and, in its effort to execute researches under the project, in (2) the materialization of the contents of technology research and development and in (3) the materialization of a technology research and development system. The Global Computing Working Group was engaged in (1) the technological survey of the latest high-performance global computing and in (2) the survey of fields to accept global computing application. (NEDO)

Leading survey and research report for fiscal 1999. Survey and research on supercompiler technology; 1999 nendo supercompiler technology no chosa kenkyu hokokusho

Energy Technology Data Exchange (ETDEWEB)

NONE

2000-03-01

Survey and research are conducted into the global computing technology and the next-generation parallel computer for their compiler technology and programming environment-related technology, which is for the preparation of basic key technologies for the embodiment of high-performance computing for the next generation, and efforts are exerted to extract and define technological problems and to deliberate a research system to achieve the goal. This fiscal year's achievements are mentioned below. Two territories were provided to be respectively covered by a Parallel Compiler Working Group and a Global Computing Working Group whose activities centered about overseas surveys and short-term reception of researchers from abroad. The Parallel Compiler Working Group was engaged in (1) the technological survey of the latest parallel compiler technology and, in its effort to execute researches under the project, in (2) the materialization of the contents of technology research and development and in (3) the materialization of a technology research and development system. The Global Computing Working Group was engaged in (1) the technological survey of the latest high-performance global computing and in (2) the survey of fields to accept global computing application. (NEDO)

Teaching Qualitative Market Research: Multi-Perspectival Evaluation of a Curriculum Innovation

Directory of Open Access Journals (Sweden)

Bettina König

2011-03-01

Full Text Available The principal goal of teaching qualitative market research in a business degree programme at a university of applied sciences is to provide students with methodological skills that prove applicable in practice and are, at the same time, compliant with prevailing standards of academic research. Creating an appropriate curriculum that includes the methods of conducting expert interviews and carrying out focus groups poses challenges to instructors and students, both full-time and part-time. Designed as a "research workshop," the course we designed turned out to be most effective for teaching future graduates of business administration how to use relevant and practical qualitative market research methods. Students had to implement independently both research techniques 1. within their group and 2. in teams. They were thereby enabled to draw on synergies with respect to the recruitment of interview partners, implementation of analysis methods, and the visualization of results. At the same time, they gathered experiences in the triangulation of methods and data. Concurrently, a critical examination of quality criteria in the field of qualitative market research—as opposed to commonly used quantitative approaches—was ensured. Referring to the organization and communication efforts required by instructors and students, the integration of blended learning in this project-oriented course design made the implementation of this programme highly complex. The experiences reported here provide a solid basis for future programs that intend to teach qualitative market research techniques to prospective graduates of business administration in a blended learning framework. URN: http://nbn-resolving.de/urn:nbn:de:0114-fqs110240

Beyond the Four Ps: A Theoretical Explication and Research Agenda for Social Marketing.

Science.gov (United States)

Sego, Trina

Advocates of social marketing in the 1970s rarely went beyond discussion of the marketing 4Ps (product, place, promotion, and price) and their application to case studies. After two decades of research on social marketing, some misunderstanding of the approach persists, and a substantial theoretical base for social marketing has not been…

Market Research Gathering Information About Commercial Products and Services

National Research Council Canada - National Science Library

1997-01-01

DoD 5000.2-R, Mandatory Procedures for Major Defense Acquisition Programs and Major Automated Information System Acquisition Programs, requires that market research and analysis be conducted to determine...

A History of Danish Advertising, Market Research, and Retailing: 1920-1960

DEFF Research Database (Denmark)

Madsen, Erik Kloppenborg

2016-01-01

The period from1920 to1960 witnessed the development of two new marketing institutions in Denmark; the advertising agency and the market research agency. And in the latter part of the period a much older and already established institution, retailing, underwent a complete transformation. Self...

Survey of United States uranium marketing activity

International Nuclear Information System (INIS)

Combs, G.F. Jr.; Krusiewski, S.V.

1980-07-01

In 1979 US buyers contracted for a net increase of 15,400 tons U 3 O 8 in new procurement after deducting for changes to January 1, 1979, commitments. Export commitments made in 1979 totalled 2800 tons, while import commitments amounted to 1000 tons U 3 O 8 . Buyers' inventories of domestic- and foreign-origin normal and enriched uranium increased to 52,300 tons U 3 O 8 during 1979, with the larger part of the increase being in enriched uranium. The average price reported for 1979 deliveries was $23.85 per pound of U 3 O 8 . Settlements of market price contracts average $42.55 for 1979 delivery and $45.80 for 1980 delivery. Producers expect to be able to offer 33,700 tons U 3 O 8 for sale in the 1980-1985 period, about 20% less than was estimated in the 1979 survey. Utilities made sales of 500 tons U 3 O 8 for 1979-1980 delivery as well as loans of 1600 tons U 3 O 8 that are to be repaid by 1984; more than half of these sales or loans were made to uranium producers. Reactor manufacturers have sold about 1100 tons U 3 O 8 since January 1, 1979, and loaned 120 tons. Unfilled requirements have decreased more than 100,000 tons U 3 O 8 since January 1, 1978, and currently total 75,700 tons U 3 O 8 . Responses to the 1980 survey suggest that there seems to be an adequate supply of uranium to meet US demand at least through 1985

Marketing and Public Relations in ARL Libraries. SPEC Kit 240.

Science.gov (United States)

Smykla, Evelyn Ortiz, Comp.

1999-01-01

This survey was conducted to delineate the growing relationship between marketing and public relations and library funding by identifying: (1) the extent to which North American research libraries have developed organized programs in the areas of marketing and public relations; (2) who holds positions in these areas; and (3) the impact these…

Calls for Tender and Market Surveys Roles and Procedures

CERN Document Server

Annila, L

2000-01-01

ST division has implemented certain procedures to handle the calls for tender and market surveys. In January 1998, the division leader set up the 'call-for-tender co-ordination office' to check and approve each technical document leaving the division. The mandate of the call-for-tender co-ordination office is to check the quality of the documents, in order for these documents to be as clear as possible in terms of both content and structure. The role of this office is to contribute positively and give service to the people writing the documents, and not to give negative criticism. The aim of this paper is to present the mandate of the office, how papers are processed, and to draw up a first result summary.

Advancing Health Marketing Research and Policy Recommendations by Incorporating Source Perspectives.

Science.gov (United States)

Mackert, Michael; Guadagno, Marie; Champlin, Sara

2015-01-01

Communication researchers, recognizing the message sent is not necessarily the same as the message received, have incorporated the perspective of advertising professionals into the study of advertising effects. Health marketing research could similarly benefit from incorporating this largely absent perspective into the academic and policy debate surrounding the impact of advertising on health issues ranging from obesity to alcohol use. This commentary serves as a call to action to stakeholders in this academic and policy debate: focus on the perspective of advertising professionals to enrich health marketing and public health research in which advertising is the delivery vehicle for health messages.

Marketing orientation vs. innovativeness of SMEs of the Podlaskie province

OpenAIRE

Ejdys, Joanna

2015-01-01

This research aims to examine the impact of marketing orientation on the innovation level among Small and Medium Size (SMEs) from Podlaskie Province. A survey utilizing a questionnaire was conducted among 137 companies in the Podlaskie Voivodeship. Altogether 3 hypotheses concerning marketing orientation and innovativeness level have been examined with the use of the hierarchical regression techniques. The relation between three types of marketing orientation and innovativeness has been analy...

Results of a customer-based, post-market surveillance survey of the HeRO access device.

Science.gov (United States)

Fusselman, Maureen

2010-08-01

In order to supplement post-market surveillance data on the HeRO vascular access device, a non-scientific customer survey was conducted to obtain quantitative data from dialysis providers caring for patients implanted with the device. Dialysis nurses involved in the care of HeRO patients were contacted in order to obtain post-implant device performance information for 10% of patients implanted with the device at the time of the survey. Thirty-eight dialysis units with a total of 65 HeRO patients participated in the survey. The total duration of HeRO device use was 348.4 months with an average use of 5.4 months. Thirty-eight of the 65 HeRO patients (58.5%) were reported to not have experienced any performance issues. There were 28 device performance incidents reported for the remaining 27 patients included in the survey. Occlusion was the single most commonly reported device-related performance issue with 18 patients (27.7%) experiencing 25 occlusive episodes. The majority of the patients who had an occlusion (66.7%) only experienced one occlusive event. Infections occurred in 4 patients (6.2%) with an overall infection rate of 0.38 per 1,000 patient days. Post-market clinical experience during the first 18 months of commercialization of the HeRO device were in line with expectations based on the results from initial clinical studies with the device. Device occlusion remains the most commonly reported performance issue with the reported rate in this survey less than that which was reported in earlier published studies with the device.

Green Marketing Mix: A Review of Literature and Direction for Future Research

OpenAIRE

Prashant Kumar; Bhimrao Ghodeswar

2015-01-01

The purpose of this paper is to report the findings of a systematic review of literature in green marketing domain and to propose directions for future research. Green marketing issues are delineated from literature extending marketing orientation and marketing mix frameworks. As society becomes more concerned with the natural environment, businesses modify their behaviour in an attempt to address society's concerns. Based on the literature review, the conceptual review and direction for futu...

A Research on Market Orientation of SMES in India: A Qualitiative Approach.

OpenAIRE

Jaggi, Rajiv Raja

2007-01-01

Market orientation is a very challenging subject in the marketing literature and its significance is being recognised gradually in theoretically as well in practical application. There have been various studies showing the positive effect of market orientation on the performance of large firms. But there has not been enough research about the market orientation of small and medium enterprises (SMEs). Taking into consideration the growing importance of SME sector in various economies especiall...

Survey of U.S. Ancillary Services Markets

Energy Technology Data Exchange (ETDEWEB)

Zhou, Zhi; Levin, Todd; Conzelmann, Guenter

2016-06-01

In addition to providing energy to end-consumers, power system operators are also responsible for ensuring system reliability. To this end, power markets maintain an array of ancillary services to ensure that it is always possible to balance the supply and demand for energy in real-time. A subset of these ancillary services are commonly procured through market-based mechanisms: namely, Regulation, Spinning, and Non-spinning Reserves. Regulation Reserves are maintained to respond to supply/demand imbalances over short time frames, typically on the order of several seconds to one minute. Resources that provide Regulation Reserves adjust their generation or load levels in response to automatic generation control (AGC) signals provided by the system operator. Contingency reserves are maintained to provide additional generation capacity in the event that load increases substantially or supply side resources reduce their output or are taken offline. The reserves are typically segmented into two categories, 1) Spinning or Synchronized Reserves that are provided by generation units that are actively generating and have the ability to increase or decrease their output, 2) Non-spinning or Non-synchronized Reserves that are provided by generation resources that are not actively generating, but are able to start up and provide generation within a specified timeframe. Contingency reserves typically have response times on the order of ten to 30 minutes and can also be provided by demand-side resources that are capable of reducing their load. There are seven distinct power markets in the United States, each operated by a Regional Transmission Operator (RTO) or Independent System Operator (ISO) that operates the transmission system in its territory, operates markets for energy and ancillary services, and maintains system reliability. Each power market offers its own set of ancillary services, and precise definitions, requirements, and market mechanisms differ between markets

The potential market for PV building products

International Nuclear Information System (INIS)

1998-01-01

This study was carried out by ECOTEC Research and Consulting Limited (ECOTEC) in collaboration with the Newcastle Photovoltaic Application Centre (NPAC) and ECD Energy and Environment (ECD) under the Department of Trade and Industry's (DTI) New and Renewable Energy Programme (contract reference S/P2/00277/00/00). The aim was to assess the future market potential for building-integrated photovoltaic (BIPV) products in terms of current product availability, product development needs, the nature and size of the potential market, and the opportunities for government and the PV supply industry to work together to develop the market. The study itself comprised a review of existing BIPV products, an analysis of the development of the world market for BIPV, a market research survey of building professionals, and meetings of two 'focus groups' drawn from the PV 'supply side' and from buildings professionals. In principle, BIPV products can be used in virtually any type of building, but the main applications are considered to be housing and offices. (author)

An assesment of measurement invariance between online and mail surveys

NARCIS (Netherlands)

Deutskens, E.C.; Ruyter, de J.C.; Wetzels, M.G.M.

2005-01-01

One of the latest trends in marketing research is the increasing use of online surveys, which offer lower costs and faster responses. Yet, critics question whether data collected via online surveys are equivalent to data collected via traditional mail surveys. Since existing evidence from the

Small and medium enterprise (SME) internet marketing challenges in the Tshwane area, South Africa

OpenAIRE

Louise van Scheers; Johan Botha; Jacques van Scheers

2015-01-01

The aim of this paper is to establish Internet marketing challenges of SMEs in the Tshwane area. It seems that the benefits of Internet marketing seem to be ignored by most SMEs however but unfortunately, Internet marketing challenges prevent SME owners from using these tools effectively. A survey study method of research design has been selected for the research. The sample for the study comprised 200 SMEs in the Tshwane area. Internet marketing usage in SMEs and the impact thereof is viewed...

International expansion, market maintenance strategy used by French Winemaking Industry

Directory of Open Access Journals (Sweden)

Oana BĂRBULESCU

2016-07-01

Full Text Available Starting from the theoretical concepts that define the maintenance strategies for the international market, this paper presents the results of a quantitative research survey conducted among Romanian consumers of wine. What is aimed at is to know their attitudes and opinions referring to wine imports in order to identify a strategy for the entrance on the Romanian market of the French wine producer Louis Latour, which is imposed by the need to maintain sales in the context of demand shrinking on the home market. The conclusion of the quantitative research conducted on a sample of 402 people from all country regions reveals the opportunity of entering the Romanian market by using indirect export as a way of entering the market.

ROMANIAN TOURISM MARKETING RESEARCHES

Directory of Open Access Journals (Sweden)

Viorica JELEV

2016-09-01

Full Text Available In sustainable development, tourism plays a vital role, with a high contribution in Romania's economic recovery and relaunch. Raising the tourism product of the values enshrined in the corresponding standards and preferences of foreign tourists involves initiating and promoting actions that include, on one hand, workflows education and training of a mentality appropriate current type of development, and on the other hand , emphasizing sustainable development in regions of tourist’s reception. Based on these considerations, this paper aims to determine how the tourism products must be designed from the point of view of marketing, to comply with the principles of sustainability. To this end we analyzed research on consumption of tourist’s services in Romania, made by INSOMAR, and an analysis of the Romanian tourism seen by strangers.

Survey of active solar thermal collectors, industry and markets in Canada : final report

Energy Technology Data Exchange (ETDEWEB)

NONE

2005-08-01

A survey of the solar thermal industry in Canada was presented. The aim of the survey was to determine the size of the Canadian solar thermal industry and market. Data were used to derive thermal energy output as well as avoided greenhouse gas (GHG) emissions from solar thermal systems. The questionnaire was distributed to 268 representatives. Results revealed annual sales of 24.2, 26.4 and 37.5 MW{sub TH} in 2002, 2003, and 2004 respectively, which represented over 50 per cent growth in the operating base during the 3 year survey period. Sales of all collector types grew substantially during the 3 year period, and survey respondents anticipated 20 per cent growth in both 2005 and 2006. Approximately 10 per cent of all sales were exported during 2002-2004. Unglazed liquid collectors constituted the majority of collector types sold in Canada, almost all of which were sold into the residential sector for swimming pool heating. The majority of air collectors were sold into the industrial/commercial and institutional (I/CI) sectors for use in space heating. Sales of liquid glazed and evacuated tube collectors were split between the residential and I/CI sectors. Residential sales were primarily for domestic water heating. In 2004, 23 per cent of sales in the residential sector were for combination domestic hot water and space heating applications, an indication of strong growth. Results of the survey indicated that the solar thermal market in Quebec differed from other regions, with more than double the annual per capita revenue of any other region as a result of greater market penetration of unglazed air collectors. Calculations of the GHG emissions avoided due to active solar thermal systems were made based on historical estimates of solar thermal installations. A model was developed to calculate an operating base by collector type from 1979 to the present. The model showed that many of the systems installed during the 1980s were decommissioned during the 1990s, and

Towards an E-market Model

DEFF Research Database (Denmark)

Ivang, Reimer; Hinson, Robert; Somasundaram, Ramanathan

2006-01-01

on the literature survey and ídentification of gaps in the present e-market definitive models, the authors postulate a preliminary e-market reference model. Originality/ Value: Through synthesizing the e-market literature, and by taking into account contemporary e-market developments, key dimensions that define......Purpose: Seeks to argue that there are problems associated with e-market definitive efforts and consequently seeks proposes a new e-market model. Design/methodology/Approach: Paper based largely on literature survey and an assessment of the existing e-market conceptualizations. Findings: Based...

Research on the fractal structure in the Chinese stock market

Science.gov (United States)

Zhuang, Xin-tian; Huang, Xiao-yuan; Sha, Yan-li

2004-02-01

Applying fractal theory, this paper probes and discusses self-similarity and scale invariance of the Chinese stock market. It analyses three kinds of scale indexes, i.e., autocorrelation index, Hurst index and the scale index on the basis of detrended fluctuation analysis (DFA) algorithm and promotes DFA into a recursive algorithm. Using the three kinds of scale indexes, we conduct empirical research on the Chinese Shanghai and Shenzhen stock markets. The results indicate that the rate of returns of the two stock markets does not obey the normal distribution. A correlation exists between the stock price indexes over time scales. The stock price indexes exhibit fractal time series. It indicates that the policy guide hidden at the back influences the characteristic of the Chinese stock market.

Who sends the email? Using electronic surveys in violence research.

Science.gov (United States)

Sutherland, Melissa A; Amar, Angela F; Laughon, Kathryn

2013-08-01

Students aged 16-24 years are at greatest risk for interpersonal violence and the resulting short and long-term health consequences. Electronic survey methodology is well suited for research related to interpersonal violence. Yet methodological questions remain about best practices in using electronic surveys. While researchers often indicate that potential participants receive multiple emails as reminders to complete the survey, little mention is made of the sender of the recruitment email. The purpose of this analysis is to describe the response rates from three violence-focused research studies when the recruitment emails are sent from a campus office, researcher or survey sampling firm. Three violence-focused studies were conducted about interpersonal violence among college students in the United States. Seven universities and a survey sampling firm were used to recruit potential participants to complete an electronic survey. The sender of the recruitment emails varied within and across the each of the studies depending on institutional review boards and university protocols. An overall response rate of 30% was noted for the 3 studies. Universities in which researcher-initiated recruitment emails were used had higher response rates compared to universities where campus officials sent the recruitment emails. Researchers found lower response rates to electronic surveys at Historically Black Colleges or Universities and that other methods were needed to improve response rates. The sender of recruitment emails for electronic surveys may be an important factor in response rates for violence-focused research. For researchers identification of best practices for survey methodology is needed to promote accurate disclosure and increase response rates.

Book review ‒ “Ethics and Neuromarketing: Implications for Market Research and Business Practice”

Directory of Open Access Journals (Sweden)

Silviu Gabriel Szentesi

2017-08-01

Full Text Available Conceiving efficient marketing research tools, able to generate accurate and real data helps to prove scientifically the decision making in marketing. Starting from this practical need in market research, in the contemporary informational society, new ways of action and advancement appear due to the development of marketing, as well as the progress of information technology and the human brain scanning and magnetic resonance imaging techniques. In 2013, in the European Union, a flagship project began to support the development of researches concerning the carrying out of a human-type brain entitled: Human Brain Project, as part of Horizon 2020 FET (HBP, 2017. This project will allow the researchers to develop their knowledge in the field of neurosciences and their understanding in the human brain working.

Marketing in Higher Education. AAHE-ERIC/Higher Education Research Report No. 5, 1981.

Science.gov (United States)

Grabowski, Stanley M.

Approaches to developing a successful marketing program for universities that is fair to both students and the academic integrity of the institution are considered. A comprehensive marketing plan includes market research, positioning, strategy formulation; recruitment/admission, communications, curriculum evaluation, retention, and evaluation.…

The Underreported Use of Integrated Marketing Communication by Smaller Businesses.

Science.gov (United States)

Johnson, Ed

This research suggests integrated marketing communication (IMC) is widely used by small business. In a survey of Midwest businesses, it was found that smaller business tend to integrate their marketing communication to the same extent as do larger businesses. Their advertising, P.R., and sales promotion are as likely to present a unified message,…

Consumer Attitude Toward Mobile Marketing in Bosnia and Herzegovina

Directory of Open Access Journals (Sweden)

Irma Jasarspahic

2014-08-01

Full Text Available Driven by the ongoing evolution in mobile technologies and the increasing popularity of the internet, the mobile marketing is becoming more and more popular to marketers whose aim is definitely to promote their goods and services to the consumer. Since many people are still unaware of the potential of marketing via mobile devices this research aimed to examine factors based on content of mobile marketing (entertainment, information, irritation, utility and personalization and frequency factor that are affecting the formation of attitude toward mobile marketing targeting BH consumers, and also will try bring to light the response behavior of consumers attitude toward mobile marketing practices and how consumers perceive mobile marketing in BH. The research approach for this study is descriptive and the data was collected by 200 online surveys from young population of BH. The data was analyzed using the software program SPSS. Based on analysis and findings, variables of content have different effect on consumer attitude. Research has shown that a lot of respondents believe mobile marketing is a good idea and that they certainly eases the need for products and services. This paper could be used as a good basis for future research on bigger sample.

Market survey Czech Republic. Bio-energy

International Nuclear Information System (INIS)

2008-01-01

Basic characteristics of the market for bioenergy (biomass, biogas and biofuels) in the Czech Republic and consequences for business environment are summarized, based on a SWOT analysis. The Czech biomass market is still developing and is segmented and disintegrated to many regional or sector markets where also prices of biomass differ significantly and could be affected by dominant players. There were several attempts to establish a kind of biomass exchange, but were unsuccessful. The biomass trade is done usually on bilateral basis but without clear long-term agreements on contracts which would secure stable supply and prices

The role of marketing accountability at the marketing and research and development departments' integration and the new product success

NARCIS (Netherlands)

Acar, O.A.; Karaosmanoglu, E.; Nijssen, E.J.

2009-01-01

Marketing accountability is accepted as an important issue in various studies due to the current business working atmosphere, in which proof of contribution is demanded. At the same time, the integration between Marketing and Research&Development (R&D) departments is stated as crucial for

An analysis of market development strategy of a point-of-sale solutions provider's market research database

OpenAIRE

Medina, Ahmed

2007-01-01

This paper is a strategic analysis of Vivonet Inc. and its restaurant performance-benchmarking tool ZATA. Vivonet is a Point of Sales (POS) systems provider for the hospitality and the retail industry. Its ZATA product captures POS and other related information from restaurants and allows the restaurants to compare their performance with restaurants in their market segment. With ZATA, Vivonet has the opportunity to extend beyond the POS systems segment and compete in the market research i...

Market Garden: a Simulation Environment for Research and User Experience in Smart Grids

NARCIS (Netherlands)

B.J. Liefers (Bart); F.N. Claessen (Felix); E.J. Pauwels (Eric); P.A.N. Bosman (Peter); J.A. La Poutré (Han)

2014-01-01

htmlabstractMarket Garden is a scalable research environment and demonstration tool, in which market mechanisms for smart energy systems and the interaction between end users, traders, system operators, and markets can be simulated. Users can create scenarios in a user-friendly editor in which a