WorldWideScience

Sample records for market potential studies

  1. Framework for State-Level Renewable Energy Market Potential Studies

    Energy Technology Data Exchange (ETDEWEB)

    Kreycik, C.; Vimmerstedt, L.; Doris, E.

    2010-01-01

    State-level policymakers are relying on estimates of the market potential for renewable energy resources as they set goals and develop policies to accelerate the development of these resources. Therefore, accuracy of such estimates should be understood and possibly improved to appropriately support these decisions. This document provides a framework and next steps for state officials who require estimates of renewable energy market potential. The report gives insight into how to conduct a market potential study, including what supporting data are needed and what types of assumptions need to be made. The report distinguishes between goal-oriented studies and other types of studies, and explains the benefits of each.

  2. Market study on the potential for peat as a fuel

    International Nuclear Information System (INIS)

    1991-01-01

    A report is given on the market potential for peat as a fuel in Scotland. It is concluded that there are two distinct market segments, domestic and industrial/commercial. There is no potential for peat as a fuel in the industrial/commercial segment but there is opportunity for increased peat usage in the domestic sector. The greatest potential for market development is conversion of existing solid fuel users to peat. Pro-active input is required to realise this market potential. The market is constrained by demand. (UK)

  3. Preliminary Study of Potential Market for Small Reactors

    International Nuclear Information System (INIS)

    Minato, A.; Brown, N. W.

    2008-01-01

    Small reactors are an energy supply for a specific purpose and oriented for a different market than large reactors. Small reactors will provide a local solution for developed and developing countries, such as, in remote areas, on small grids, or for non-electricity applications such as, district heating, seawater desalination and process heat. Single or medium sized power stations with small reactors should be compared with single fissile or renewable energy source and not be compared with large reactors. CRIEPI and LLNL have studied the business opportunities for small reactors. The small reactor concept is planned for initial use in small remote communities and in developing countries with small power distribution grid. Rapid installation and simple operation of the small plants is intended to support use in these communities without requiring development of a substantial nuclear technology infrastructure. In this study, two approaches were used in the assessment of the potential market. The first approach took a global look at the need for small nuclear plants. Then selected countries and sites were identified based on countries expressing interest in small reactors to the IAEA and consideration of sites in the US and Japan. (1) Tunisia, Mexico, Indonesia, Uruguay, Egypt and Argentina have demonstrated interest in nuclear power. Selecting one of these is dependent on political and socioeconomic factors, some of which have been identified, that require direct interaction with the countries to establish if they represent real opportunities. (2) The states of Hawaii and Alaska in the United States have high power cost and remote or island communities that may benefit from small nuclear plants. Alaska has shown greater interest in power alternatives including small than Hawaii and there is clearly less public resistance to nuclear power in Alaska. (3) The countries in Central America are actively expanding their power grids but have not demonstrated great interest

  4. Study on economic potential of nuclear-gas combined cycle power generation in Chinese market

    International Nuclear Information System (INIS)

    Zhou Zhiwei; Bian Zhiqiang; Yang Mengjia

    2004-01-01

    Facing the challenges of separation of electric power plant and grid, and the deregulation of Chinese electricity supplying market in near future, nuclear power plants mainly operated as based load at the present regulated market should look for new operation mode. The economics of electric generation with nuclear-natural gas combined cycle is studied based on current conditions of natural gas and nuclear power plants in China. The results indicate that the technology development of nuclear-natural gas combined cycle for power generation is of potential prospects in Chinese electric market. (authors)

  5. An Empirical Study on Marketing Prospecs and Potential of Steel Industry in India

    OpenAIRE

    Bagla, Varun

    2008-01-01

    In this dissertation, a sectoral review of the steel industry in India was taken into consideration. The emphasis was laid down in finding out to know the competitive advantages, which the large Indian Steel Companies have created overtime and their adaptation to the changing environment. I also analyzed the marketing potential and prospects of the steel industry in India. This study focuses on the two major companies in the steel sector in India, namely Steel authority of India ltd (SAIL) ...

  6. Potential of the Social Media as Instruments of Higher Education Marketing: A Segmentation Study

    Science.gov (United States)

    Constantinides, Efthymios; Zinck Stagno, Marc C.

    2011-01-01

    The importance of social media as platforms of social interaction, communication and marketing is growing. Increasing numbers of businesses in various industries have already integrated or plan to integrate social media applications into their marketing programs. Higher education institutions show increased interest in the potential of social…

  7. Market Potential Study for Standing Cabin Concept for Domestic Low-Cost Commercial Airlines in Malaysia

    Science.gov (United States)

    Romli, Fairuz I.; Dasuki, Norhafizah; Yazdi Harmin, Mohammad

    2016-02-01

    An affordable air transportation has become the operational aim of many airlines these days. This is to cater the growing air travel demands from people of different social and economic status. One of the revolutionary proposals to reduce the operational costs, hence the flight ticket price, is by introducing the so-called standing cabin concept. This concept involves transporting passengers during the entire flight in their standing position with a proper support of a vertical seat. As can be expected with many new inventions, despite its clear advantages, the concept has been met with mixed reactions from the public. This study intends to establish whether the standing cabin concept has a market potential to be implemented for domestic flights in Malaysia. The public perception is determined from collected data through a survey done at two major local low-cost airport terminals. It can be concluded from the results that the concept has a good market potential for application on flights with duration of less than two hours.

  8. Scoping study on SADC energy sector carbon market potential; SADC = Southern African Development Community

    Energy Technology Data Exchange (ETDEWEB)

    2010-10-22

    This study shows that, while there is a certain degree of institutional and project development capacity in the region and significant Clean Development Mechanism (CDM) potential, very little of this potential is currently being tapped. National institutional structures are mostly very new, understaffed, and working in isolation from each other. There are ongoing national CDM capacity building programmes in several SADC countries that will address barriers and develop projects at a national level, but there are also regional opportunities that these programmes will not address. For some of large scale project opportunities such as landfill gas, industrial energy use, fugitive emission and transport, a national approach is required because these projects depend on local industrial base, regulatory environment, and are also large enough that the carbon revenue can cover the transaction costs. There are a few key areas that should be addressed, however, at a regional level: Energy trade and power development: any low carbon power projects that are developed to serve regional energy needs and displace coal fired power can only receive carbon credits if the baseline is a regional power grid rather than just a national grid. This is also true for large scale energy efficiency projects in countries that have only hydropower - these would not receive any carbon credits unless there is justification for a regional grid definition that includes fossil fuel fired power stations.Small scale projects: While the total potential for small scale renewables may not be large in terms of tonnes of CO{sub 2} mitigated, the local development impacts of distributed renewable energy and energy efficiency projects are very large. For these projects to be implemented at a large enough scale to recoup the transaction costs of project development, a regional approach is critical. The CDM 'Programme of Activities' (PoA) approach is ideally suited for such regional small scale energy

  9. Predicting the Potential Market for Electric Vehicles

    DEFF Research Database (Denmark)

    Jensen, Anders Fjendbo; Cherchi, Elisabetta; Mabit, Stefan Lindhard

    2017-01-01

    diffusion models in marketing research use fairly simple demand models. In this paper we discuss the problem of predicting market shares for new products and suggest a method that combines advanced choice models with a diffusion model to take into account that new products often need time to gain......Forecasting the potential demand for electric vehicles is a challenging task. Because most studies for new technologies rely on stated preference (SP) data, market share predictions will reflect shares in the SP data and not in the real market. Moreover, typical disaggregate demand models...... are suitable to forecast demand in relatively stable markets, but show limitations in the case of innovations. When predicting the market for new products it is crucial to account for the role played by innovation and how it penetrates the new market over time through a diffusion process. However, typical...

  10. Final Report Phase I Study to Characterize the Market Potential for Non-Motorized Travel

    Energy Technology Data Exchange (ETDEWEB)

    Hwang, Ho-Ling [ORNL; Reuscher, Tim [Macrosys; Wilson, Daniel W [ORNL; Schmoyer, Richard L [ORNL

    2012-06-01

    The idea of livable communities suggests that people should have the option to utilize non-motorized travel (NMT), specifically walking and bicycling, to conduct their daily tasks. Forecasting personal travel by walk and bike is necessary as part of regional transportation planning, and requires fine detail not only about individual travel, but also on transportation and neighborhood infrastructure. In an attempt to characterize the 'market' potential for NMT, the Office of Planning, Federal Highway Administration (FHWA) funded the Center for Transportation Analysis (CTA) of the Oak Ridge National Laboratory (ORNL) to conduct a study. The objectives of this effort were to identify factors that influence communities to walk and bike and to examine why, or why not, travelers walk and bike in their communities. This study relied on information collected under the 2009 National Household Travel Survey (NHTS) as the major source of data, and was supplemented with data from the American Community Survey (ACS), educational survey, health, employment, and others. Initial statistical screening methods were applied to sort through over 400 potential predictor variables, and examined with various measures (e.g., walk trip per person, walk mileage per person, bike trip per person, bike mileage per person) as the dependent variables. The best geographic level of detail used in the modeling for this study was determined to be the Census block group level for walking and Census tract level for biking. The need for additional supplemental private data (i.e., Walk Scores and Nielsen employment data), and geospatial information that reflects land use and physical environments, became evident after an examination of findings from the initial screening models. To be feasible, in terms of costs and time, the geographic scale of the study region was scaled down to nine selected NHTS add-on regions. These regions were chosen based on various criteria including transit

  11. Preliminary identification of potential markets for off-grid electrification: tool development and a case study of Ghana

    Science.gov (United States)

    Descoqs, Benoit; Bhattacharyya, Subhes

    2018-02-01

    With more than one billion people lacking access to electricity in the world, ensuring universal access to electricity by 2030 remains a major challenge which cannot be left to the government initiatives alone. Access to local information and identification of potential areas for investment can be a challenge for investors. This paper provides a tool for preliminary assessment of potential markets for off-grid electrification in developing countries and applies this to Ghana to demonstrate its applicability. A multi-criteria approach is used to rank the districts according to the overall potential and the best markets and least favourable areas for investment are identified. The tool offers flexibility to include new inputs to the analysis and the factor weights can be adjusted as appropriate. The case study shows that the tool can effectively identify potential areas from a list of candidates and offers support to analysts.

  12. Potential of the social media as instruments of higher education marketing: a segmentation study

    NARCIS (Netherlands)

    Constantinides, Efthymios; Zinck Stagno, Marc C.

    2011-01-01

    The importance of social media as platforms of social interaction, communication and marketing is growing. Increasing numbers of businesses in various industries have already integrated or plan to integrate social media applications into their marketing programs. Higher education institutions show

  13. A great potential for market power

    International Nuclear Information System (INIS)

    Trong, Maj Dang

    2003-01-01

    In a report the competition authorities of Norway, Sweden and Denmark conclude that there is a great potential for exerting market power in the Nordic countries. Bottlenecks in the transmission grid divide the Nordic market in shifting constellations of geographic markets and the market concentration in each market may therefore become very high

  14. Only in Canada: A Study of National Market Potential for Christian Higher Education Canada (CHEC) Institutions

    Science.gov (United States)

    Hiebert, Al

    2011-01-01

    In July 2007 Ipsos Reid delivered to Christian Higher Education Canada (CHEC) a report entitled "Christian Post-Secondary Education in Canada, Phase 3: Defining the Market". This article is a selective summary of the full 353-page report. It tabulates and analyzes findings from 1,000 phone interviews and 6,689 online surveys from six…

  15. The potential market for PV building products

    International Nuclear Information System (INIS)

    1998-01-01

    This study was carried out by ECOTEC Research and Consulting Limited (ECOTEC) in collaboration with the Newcastle Photovoltaic Application Centre (NPAC) and ECD Energy and Environment (ECD) under the Department of Trade and Industry's (DTI) New and Renewable Energy Programme (contract reference S/P2/00277/00/00). The aim was to assess the future market potential for building-integrated photovoltaic (BIPV) products in terms of current product availability, product development needs, the nature and size of the potential market, and the opportunities for government and the PV supply industry to work together to develop the market. The study itself comprised a review of existing BIPV products, an analysis of the development of the world market for BIPV, a market research survey of building professionals, and meetings of two 'focus groups' drawn from the PV 'supply side' and from buildings professionals. In principle, BIPV products can be used in virtually any type of building, but the main applications are considered to be housing and offices. (author)

  16. A Study on the Management of Intellectual Property for the Potential Markets of KAERI

    Energy Technology Data Exchange (ETDEWEB)

    Chung, Whansam; Yun, S. W.; Lee, D. S.; Yoo, Y. H.; Hong, S. W.

    2012-12-15

    The intellectual property law of the Republic of South Africa is similar to that of Korea except for a few regulations. In Republic of South Africa, the rights of joint inventor are limited, there is no request for examination, and the allowance of patent is generally determined within 18 months from the application date. Risky patents or applications are not found in Republic of South Africa. However, KAERI needs ceaselessly to search and investigate patents or patent applications in Republic of South Africa. Finally, we propose to build a patent management team within an operation division to respond swiftly to possible market changes. The operation-oriented patent management team will efficiently secure competitive patents and effectively realize a profit from the competitive patents.

  17. A Study on the Management of Intellectual Property for the Potential Markets of KAERI

    International Nuclear Information System (INIS)

    Chung, Whansam; Yun, S. W.; Lee, D. S.; Yoo, Y. H.; Hong, S. W.

    2012-12-01

    The intellectual property law of the Republic of South Africa is similar to that of Korea except for a few regulations. In Republic of South Africa, the rights of joint inventor are limited, there is no request for examination, and the allowance of patent is generally determined within 18 months from the application date. Risky patents or applications are not found in Republic of South Africa. However, KAERI needs ceaselessly to search and investigate patents or patent applications in Republic of South Africa. Finally, we propose to build a patent management team within an operation division to respond swiftly to possible market changes. The operation-oriented patent management team will efficiently secure competitive patents and effectively realize a profit from the competitive patents

  18. The potential of hospital Website marketing.

    Science.gov (United States)

    Sanchez, P M

    2000-01-01

    In recent years, hospital website marketing has witnessed explosive growth. Industry experts cite an almost 100% growth in hospital website marketing over the last several years. At one time lagging in the adoption of Internet technology, hospitals have now begun making significant strides in catching up with other industries. In spite of the general proliferation of hospital websites, however, the full potential of the Internet with its unique characteristics has yet to be realized. In this paper, current trends fueling the growth of hospital website marketing are first explored. Secondly, barriers to realizing the potential of website marketing are investigated. Finally, recommendations for improving hospital website marketing are developed.

  19. Theoretical and practical aspects of measuring market potential

    Directory of Open Access Journals (Sweden)

    Bešlagić Mirza

    2016-01-01

    Full Text Available The area of research in this paper refers to the theoretical, practical and methodological aspects of the assessment of market potential. It presents the main factors relevant to assessing market potential. The process of evaluating the market potential is important, first of all, for optimal adoption of future strategic decisions in business. Planning of business processes is one of the main reasons for the assessment of the market potential and managers often face, when planning, the environmental factors that can not be influenced. Realistic and quality assessment of market potential and sales forecasting in companies becomes not only a means of gaining competitive advantage, but also a necessary condition for long-term development and survival in the market. Knowledge of the potential market increases the efficiency of business operations. To this end, the theoretical, methodological and practical problems of assessment of market potential were analyzed. The need for this is all the more pronounced because of objective, reliable and valid assessment of the market potential is a prerequisite of business improvement and long-term development of enterprises. The aim was to explain the characteristics of the market potential as one of the primary market sizes in order to carry out its assessment. In this context, it was necessary to identify the main factors influencing the assessment of market potential. Results of the study showed that factors of macro and micro environment of the company, competition and purchasing power determine the market potential of edible oil in Bosnia and Herzegovina. In the empirical part of the paper are applied most common methods of assessment of market potential.

  20. Marketing potential of industrial companies of Ukraine

    Directory of Open Access Journals (Sweden)

    O.V. Oliynyk

    2016-03-01

    Full Text Available The article determines the essence of the marketing potential of the company as a part of improving the efficiency of the company’s activity forming a united mechanism along with industrial and financial subsystems. The components of the total potential of the company, the factors forming structure of the marketing potential of the company and the approaches to the evaluation of such a potential of the company are considered. It is determined that the marketing potential of the company integrates all the marketing resources, reserves and the possibility of their use, and the functioning as well as development of the system are subjected to the achievement of the main company’s goals. The differences in the interpretation of economic, market and marketing potential of the company are identified, although they are related to the subject of entrepreneurship, but they differ in their essence. The substantiation of the essence of marketing potential of the company, the development of an effective mechanism of its management with the possibility of evaluation will contribute to the maximum satisfaction of interests of information consumers’ groups, the formation of strategic directions of the activity, making management decisions at the micro level, the effective functioning in the internal and external markets.

  1. 7 CFR 170.6 - How are potential market participants identified for the USDA Farmers Market?

    Science.gov (United States)

    2010-01-01

    ... (Continued) AGRICULTURAL MARKETING SERVICE (Standards, Inspections, Marketing Practices), DEPARTMENT OF AGRICULTURE (CONTINUED) MISCELLANEOUS MARKETING PRACTICES UNDER THE AGRICULTURAL MARKETING ACT OF 1946 USDA...? Potential market participants are recruited by AMS market management through local farm organizations in the...

  2. Study of integration issues to realize OTEC market potential. First quarterly report. [134 references

    Energy Technology Data Exchange (ETDEWEB)

    None

    1978-12-01

    The specific objective of this study is to examine the commercialization of OTEC technology in the electric utility industry in the Gulf region of the United States. To accomplish this, the project staff is identifying the major issues that will arise in the integration of OTEC units into the power delivery systems in the Gulf Region. Among these issues are problems that must be resolved and barriers to be overcome. These are being identified and alternative approaches to resolving or overcoming them will be explored. Their relative importance in the integration will be assessed as well. The alternative approaches to resolving problems and overcoming barriers will be evaluated to determine their relative effectiveness, and the problems and barriers will be conceptually resolved. This evaluation will permit the recommendation of preferred approaches to integration and the preferred approaches will be assembled into a structured strategy for OTEC commercialization. A list of 134 references relevant to OTEC electric power plant integration issues is included.

  3. CULTURAL VALUES, MARKET INSTITUTIONS, AND ENTREPRENEURSHIP POTENTIAL: A COMPARATIVE STUDY OF THE UNITED STATES, TAIWAN, AND VIETNAM

    OpenAIRE

    THANG V. NGUYEN; SCOTT E. BRYANT; JERMAN ROSE; CHIUNG-HUI TSENG; SUPARA KAPASUWAN

    2009-01-01

    This study examines the impact of national cultural values and the development of market institutions on three aspects of entrepreneurship (desire, intention, and confidence in creating new ventures). We ask: What different kinds of effects do cultural and institutional factors have on different aspects of entrepreneurship? Our samples come from Vietnam, Taiwan, and the United States (US). The use of three countries allows us to distinguish the separate influences of culture and market instit...

  4. Hydropower in Turkey: potential and market assessment

    Energy Technology Data Exchange (ETDEWEB)

    2010-10-15

    The Turkish hydropower market provides huge opportunities for investors and suppliers. Successful market entry is not easy, however, as the market is still not fully liberalized, the need for local intelligence is large and the competition is increasing. There are also potential political, reputational and environmental risks, typical for an emerging economy. The World Bank global 'Ease of doing business' ranking (2010), ranks Turkey as number 73 of 183 countries. (Author)

  5. Study on market policy

    International Nuclear Information System (INIS)

    2008-02-01

    In April 2007 the Dutch Minister of Economic Affairs promised the Lower House a study of the development of the public interests of quality, accessibility and efficiency after the introduction of market liberalization. In the debate on market liberalization in May 2007 the Minister complied with the Lower House?s request to include the consequences of the market liberalization operations on sectoral employment and labor conditions. This study addresses two questions: (1) Which developments occurred in the field of public interests quality, accessibility and efficiency and labor conditions since the introduction of market liberalization? and (2) What general findings and conclusions can be drawn from the implemented market liberalization policy in various sectors? What lessons can be learned for the future? Several sectors have been examined, including large energy users; renewable energy; energy market for medium users; energy (gas and electricity) [nl

  6. Canadian retail petroleum markets study

    International Nuclear Information System (INIS)

    Ervin, M.J.

    1998-02-01

    A retail petroleum market study was conducted to provide a comprehensive overview of the competitiveness of the downstream petroleum industry in Canada and to set a foundation for effective policy development. The downstream petroleum industry, which includes the petroleum refining and marketing sectors, faces a poor public image, competitive pressures from U.S. and offshore refiners, and a broad range of environmental challenges. In this study, 19 markets representing a wide range of conditions were chosen for a detailed review of outlet economics. A market-by-market and regional comparisons of key competitiveness indicators was made in order to identify market and regional competitive differences as potential issues or opportunities within the industry. The study also included a pump price/margin model and provided a general overview of the retail gasoline sub-sector in terms of infrastructure. A review of prices, margins and demand patterns over the past several years was also undertaken to show the relationship between consumer demand patterns and pump price fluctuations. The study presented 22 findings which led to several conclusions and recommendations regarding the competitiveness of Canada's petroleum marketing sector. Two of the key conclusions were that taxation is a significant factor in the price of retail gasoline (about 50 per cent) and that government intervention into petroleum marketing is likely to be a poor alternative to market-based regulation. 18 tabs., 37 figs

  7. ECONOMIC POTENTIALS OF FISH MARKETING AND WOMEN ...

    African Journals Online (AJOL)

    AKINYEMISI

    efficiency greater than one which indicated profitability of the enterprise and further showed the potential of fish marketing contribution to women's economic empowerment. The regression results showed that the variables which positively and.

  8. Importance of Green Marketing and Its Potential

    Directory of Open Access Journals (Sweden)

    Líšková Zuzana Dvořáková

    2016-11-01

    Full Text Available Green marketing is possibly the newest type of marketing. Recently, it has also been the most discussed one by organizations, companies and even states. Green marketing tries to produce, promote and recycle products that are friendly to the environment. Green marketing is a global concern and it is going to have a better future. However, this type of marketing meets a few problems such as much effort to replace conventional products and a lack of confidence. Many companies produce and promote such products as much as possible. In spite of this, the public is still sceptical. The paper presents the theoretical important knowledge on green marketing, its definitions, customer behaviour formulas, and its potential.

  9. Exploring a potential impact of a social marketing campaign on reducing oral cancer incidences in Michigan: an ecological study.

    Science.gov (United States)

    Lim, Sungwoo; Spavik, Georgia; Ismail, Amid I

    2015-01-01

    The social marketing campaign was launched in 2005-2007 to address excess risk of oral cancer in Detroit tri-county area, Michigan. We assessed the extent to which the campaign might have contributed to decreasing risk of oral cancer using the modified interrupted time-series design. Oral cancer incidence and mortality data came from Michigan Department of Community Health, and trends of age-adjusted rates during 1990-2009 were compared between intervention and comparison counties via joinpoint regression. Although mortality rates in both areas decreased in parallel manner, incidence rates decreased during and after the campaign only in the intervention counties. A similar trend was observed in the race-specific analysis. Alternative explanations, including population profiles, health-care access and pre-existing trends, were examined, and these characteristics were comparable between two areas in 1990s and 2000s. These results suggested that the campaign was more likely to be associated with the decreasing trend of oral cancer incidence in the intervention counties than alternative explanations. Although oral cancer is a deadly disease, its awareness has been relatively low. This study highlights a potential impact of concerted efforts to improve the oral cancer awareness in the high-risk communities.

  10. Canadian wind energy technical and market potential

    International Nuclear Information System (INIS)

    Templin, R.J.; Rangli, R.S.

    1992-01-01

    The current status of wind energy technology in Canada is reviewed, the technical potential of wind energy in Canada is estimated, and the economic market potential is assessed under several scenarios over about the next 25 years. The technical potential is seen to be large, with applications to water pumping on farms, the coupling of wind turbines to diesel-electric systems in remote communities where fuel costs are high, and the supply of electricity to main power grids. The main-grid application has greatest technical potential, but it cannot be economically exploited under the present utility buyback rate structure for intermittent power sources. A change in government policy toward market development of renewable energy sources, such as is already taking place in several European countries, would greatly increase market potential, decrease emissions of CO 2 and SO 2 , and benefit the Canadian wind energy industry. 2 figs., 1 tab

  11. Cogeneration development and market potential in China

    Energy Technology Data Exchange (ETDEWEB)

    Yang, F.; Levine, M.D.; Naeb, J. [Lawrence Berkeley Lab., CA (United States); Xin, D. [State Planning Commission of China, Beijing, BJ (China). Energy Research Inst.

    1996-05-01

    China`s energy production is largely dependent on coal. China currently ranks third in global CO{sub 2} emissions, and rapid economic expansion is expected to raise emission levels even further in the coming decades. Cogeneration provides a cost-effective way of both utilizing limited energy resources and minimizing the environmental impacts from use of fossil fuels. However, in the last 10 years state investments for cogeneration projects in China have dropped by a factor of 4. This has prompted this study. Along with this in-depth analysis of China`s cogeneration policies and investment allocation is the speculation that advanced US technology and capital can assist in the continued growth of the cogeneration industry. This study provides the most current information available on cogeneration development and market potential in China.

  12. Market potential of IGCC for domestic power production

    International Nuclear Information System (INIS)

    Gray, D.; Tomlinson, G.; Hawk, E.; Maskew, J.

    1999-01-01

    Mitretek Systems and CONSOL Inc. have completed the first phase of a market potential study for Integrated Coal Gasification Combined Cycle (IGCC) domestic power production. The U. S. Department of Energy (DOE) funded this study. The objective of this study is to provide DOE with data to estimate the future domestic market potential of IGCC for electricity generation. Major drivers in this study are the state of technology development, feedstock costs, environmental control costs, demand growth, and dispatchability. This study examines IGCC potential for baseload power production in the Northeast U. S., an important market area by virtue of existing coal infrastructure and proximity to coal producing regions. IGCC market potential was examined for two levels of technology development as a function of natural gas price and carbon tax. This paper discusses the results of this study, including the levels of performance and cost necessary to insure competitiveness with natural gas combined cycle plants

  13. Marketing potential of advanced breeding clones

    Science.gov (United States)

    The accumulation of reducing sugars during cold storage of potato tubers is a serious and costly problem for producers and processors. The degree to which cultivars accumulate reducing sugars during storage determines their processing and market potential. Cultivars or advanced breeding lines with...

  14. Marketing potential evaluation at the analytical stage of marketing audit of an enterprise

    OpenAIRE

    Fayzulaueva, K.

    2011-01-01

    In the article the sequence of analytical stage of marketing audit by means of marketing potential evaluation is considered, the qualitative characteristics and indicators of marketing potential evaluation are determined.

  15. Market potential of solar thermal system in Malaysia

    International Nuclear Information System (INIS)

    Othman, M.Y.H.; Sopian, K.; Dalimin, M.N.

    1992-01-01

    This paper reviews the market potential for solar thermal systems in Malaysia. Our study indicates that solar thermal systems such as solar drying, solar water heating and process heating have a good potential for commercialization. The primary obstacle facing the utilization of these technologies is the financial aspects. (author)

  16. A study of market efficiency in the stock market, forex market and bullion market in India

    OpenAIRE

    Sarker, Debnarayan; Ghosh, Bikash Kumar

    2007-01-01

    This study suggests that, run test, which are based on signs of indices / rates, do not reject efficient market hypothesis in the case of all the three markets, whereas VR tests, which capture the variation in permanent component of the series as a ratio to the total variation, reject the efficient market hypothesis in the case of the gold markets. Efficient market hypothesis in the case of Stock markets, Forex markets and Silver markets cannot be rejected based on VR tests. Since VR tests a...

  17. The composition of alcohol products from markets in Lithuania and Hungary, and potential health consequences: a pilot study.

    Science.gov (United States)

    Lachenmeier, Dirk W; Sarsh, Bart; Rehm, Jürgen

    2009-01-01

    The rates of alcohol-attributable mortality in Lithuania and Hungary have been shown to be higher than those in most other European countries. Quality of alcohol products is investigated as a possible explanation. In a descriptive pilot study, a convenience sample of alcohol products was collected from local city markets in both countries (Lithuania n = 10, Hungary n = 15) and chemical analyses, including some that have not been done in prior studies, were conducted. The parameters studied were alcoholic strength, volatiles (methanol, acetaldehyde, higher alcohols), ethyl carbamate, anions (including nitrate) and inorganic elements (including lead). Additionally, a multi-target screening analysis for toxicologically relevant substances was conducted. The majority of samples (64%) had an alcohol content between 35% vol. and 40% vol., being in accordance with the typical strength of legal spirits in Europe. Three samples containing significantly higher concentrations of alcohol above 60% vol. were found to be unrecorded alcohol products, defined as any alcohol that is outside of legal and taxed production. Screening analysis showed that those samples contained various flavourings, including the hepatotoxic substance coumarin, at concentrations above the legal limit for foods. All other substance classes under study were found to be at levels of no toxicological concern. Although some problems with the quality of the alcohol samples were found, there is insufficient evidence from this pilot study to conclude that alcohol quality has an influence on health as reflected in alcohol-attributable mortality rates. Given the extent of alcohol-attributable disease burden in central and eastern European countries, future research should focus on collection of large, representative samples, particularly of unrecorded sources, which was the most problematic product group in our study.

  18. Potential markets for advanced satellite communications

    Science.gov (United States)

    Adamson, Steven; Roberts, David; Schubert, Leroy; Smith, Brian; Sogegian, Robert; Walters, Daniel

    1993-09-01

    This report identifies trends in the volume and type of traffic offered to the U.S. domestic communications infrastructure and extrapolates these trends through the year 2011. To describe how telecommunications service providers are adapting to the identified trends, this report assesses the status, plans, and capacity of the domestic communications infrastructure. Cable, satellite, and radio components of the infrastructure are examined separately. The report also assesses the following major applications making use of the infrastructure: (1) Broadband services, including Broadband Integrated Services Digital Network (BISDN), Switched Multimegabit Data Service (SMDS), and frame relay; (2) mobile services, including voice, location, and paging; (3) Very Small Aperture Terminals (VSAT), including mesh VSAT; and (4) Direct Broadcast Satellite (DBS) for audio and video. The report associates satellite implementation of specific applications with market segments appropriate to their features and capabilities. The volume and dollar value of these market segments are estimated. For the satellite applications able to address the needs of significant market segments, the report also examines the potential of each satellite-based application to capture business from alternative technologies.

  19. Potential markets for advanced satellite communications

    Science.gov (United States)

    Adamson, Steven; Roberts, David; Schubert, Leroy; Smith, Brian; Sogegian, Robert; Walters, Daniel

    1993-01-01

    This report identifies trends in the volume and type of traffic offered to the U.S. domestic communications infrastructure and extrapolates these trends through the year 2011. To describe how telecommunications service providers are adapting to the identified trends, this report assesses the status, plans, and capacity of the domestic communications infrastructure. Cable, satellite, and radio components of the infrastructure are examined separately. The report also assesses the following major applications making use of the infrastructure: (1) Broadband services, including Broadband Integrated Services Digital Network (BISDN), Switched Multimegabit Data Service (SMDS), and frame relay; (2) mobile services, including voice, location, and paging; (3) Very Small Aperture Terminals (VSAT), including mesh VSAT; and (4) Direct Broadcast Satellite (DBS) for audio and video. The report associates satellite implementation of specific applications with market segments appropriate to their features and capabilities. The volume and dollar value of these market segments are estimated. For the satellite applications able to address the needs of significant market segments, the report also examines the potential of each satellite-based application to capture business from alternative technologies.

  20. Building-integrated PV -- Analysis and US market potential

    International Nuclear Information System (INIS)

    Frantzis, L.; Hill, S.; Teagan, P.; Friedman, D.

    1994-01-01

    Arthur D Little, Inc., in conjunction with Solar Design Associates, conducted a study for the US Department of Energy (DOE), Office of Building Technologies (OBT) to determine the market potential for building-integrated photovoltaics (BIPV). This study defines BIPV as two types of applications: (1) where the PV modules are an integral part of the building, often serving as the exterior weathering skin, and (2) the PV modules are mounted on the existing building exterior. Both of these systems are fully integrated with the energy usage of the building and have potential for significant market penetration in the US

  1. Psychological Factors and Reference Potential of Market Mavens

    Directory of Open Access Journals (Sweden)

    Jofi Puspa

    2009-09-01

    Full Text Available The function of a market maven in the information transfer processes is apparently related to one’s psychological states such as inherent knowledge and involvement level. Understanding reference potential of mavens seems to be relevant to comprehend the implicit value of a maven in the communication process. This study shows that (1 apparently, maven groups can be clearly distinguished from a non-maven group on the basis on inherent personal knowledge level and involvement level; (2 market mavens have a high reference potential which confirmed their function in WOM-information.

  2. Market Potential for Non-electric Applications of Nuclear Energy

    International Nuclear Information System (INIS)

    Konishi, T.; Kononov, S.; Kupitz, J.; McDonald, A.; Rogner, H.H.; Nisan, S.

    2002-01-01

    The paper presents results of a recent IAEA study to assess the market potential for non-electric applications of nuclear energy in the near (before 2020) and long term (2020-2050). The applications covered are district heating, desalination, industrial heat supply, ship propulsion, energy supply for spacecraft, and, to a lesser extent, 'innovative' applications such as hydrogen production, coal gasification, etc. While technical details are covered only briefly, emphasis is placed on economics and other factors that may promote or hinder the penetration of nuclear options in the markets for non-electric energy services. The study makes a distinction between the market size (demand for a given service) and the market potential for nuclear penetration (which may be smaller because of technical or non-technical constraints). Near-term nuclear prospects are assessed on the basis of on-going projects in the final stages of design or under construction. For the long term, use has been made of a qualitative scale ranging from 0 to 2 for five critical areas: market structure, demand pressure, technical basis, economic competitiveness, and public acceptance. The paper presents the resulting evaluation of long-term prospects for nuclear energy entering into non-electric markets. (authors)

  3. Canadian oil sands : supply and potential for market growth

    International Nuclear Information System (INIS)

    Crandall, G.

    2004-01-01

    Canadian oil sands recoverable reserves rank second only to Saudi Arabia and present enormous potential, particularly through technological gains. This paper discussed the market potential for oil sands both globally and in North America. It was estimated that oil sands production would eventually surpass declining conventional production, increasing from 42 per cent of Western supply in 2002 to 78 per cent in 2015. Recoverable reserves were an estimated 174 billion barrels, with cumulative production at 4 billion barrels between 1967 to 2003. Statistics of U.S. and Canadian markets for crude oil were presented to the year 2020. A flow chart of oil sands products and market outlets was presented, as well as details of existing and potential markets for Canadian crude oil. Oil sands product dispositions were outlined, with the prediction that Asia may emerge as an incremental market. World crude oil production statistics were presented by type. World residual supply and demand estimates were presented, including details of conversion capacity and requirements for residual processing capacity in refineries and field upgraders. American refinery feedstocks were presented by type, with the identification of an increase in heavy crude runs. It was noted that recent pricing provided a strong incentive to add refining conversion capacity to process heavy oil. An outline of a study completed for the Alberta government and industry was presented, in which upgrading to light synthetic crude was determined as a base case. The value added to process bitumen beyond upgrading was discussed in relation to the upgrading of American refineries to process bitumen blends and synthetic crude. Potential cases for upgrading bitumen were presented, along with a comparison of capital costs. An overall economic comparison of projects was provided. Various measures to maximize markets for oil sands products in Alberta were presented. It was suggested that U.S. markets should absorb more new

  4. World helicopter market study

    Science.gov (United States)

    Cleary, B.; Pearson, R. W.; Greenwood, S. W.; Kaplan, L.

    1978-01-01

    The extent of the threat to the US helicopter industry posed by a determined effort by foreign manufacturers, European companies in particular, to supply their own domestic markets and also to penetrate export markets, including the USA is assessed. Available data on US and world markets for civil and military uses are collated and presented in both graphic and tabular form showing the past history of production and markets and, where forecasts are available, anticipated future trends. The data are discussed on an item-by-item basis and inferences are drawn in as much depth as appears justified.

  5. Potential markets for a satellite-based mobile communications system

    Science.gov (United States)

    Jamieson, W. M.; Peet, C. S.; Bengston, R. J.

    1976-01-01

    The objective of the study was to define the market needs for improved land mobile communications systems. Within the context of this objective, the following goals were set: (1) characterize the present mobile communications industry; (2) determine the market for an improved system for mobile communications; and (3) define the system requirements as seen from the potential customer's viewpoint. The scope of the study was defined by the following parameters: (1) markets were confined to U.S. and Canada; (2) range of operation generally exceeded 20 miles, but this was not restrictive; (3) the classes of potential users considered included all private sector users, and non-military public sector users; (4) the time span examined was 1975 to 1985; and (5) highly localized users were generally excluded - e.g., taxicabs, and local paging.

  6. ECONOMIC ANALYSIS ON MARKET POTENTIAL OF ETHIOPIAN RURAL MARKET

    Directory of Open Access Journals (Sweden)

    Shiferaw-Mitiku T.

    2014-08-01

    Full Text Available Ethiopia has taken great strides to reduce poverty and increase the welfare of its largely rural, agricultural-based population. Ethiopia, a country with rural based economy mainly from Agriculture sector which contributed with the range of 42.5 percent to 67.25 percent of the GDP for the past two decades (1990-2012. Similarly, the percentage of Rural population against the total population of the country accounts a larger coverage; with 87.38 percent for the year 1990, 85.26percent during 2000 and 82.46 percent for the year 2013. There is a steadfast growth in the total rural population from 41 million in 1990 and reached to 77.59 million in 2013 with average annual percentage growth rate of 2.8 for the past twenty three years. Very importantly, the major exportable products of the country is generated from the marketing of Agricultural produce such as coffee, khat, live animals, oilseeds, flowers, sesame, and also leather products. Above all, the consumption pattern and preference of rural consumer is changing due to the dynamic nature of marketing. However, marketers are failing to reach this largest target market of the population. This is mainly because, marketers are focusing on designing a product for urban market and when it becomes obsolete, it moves to the rural market. Indeed, it is unethical to override the marketing preference of the rural consumer. Recognizing the marketing requirements of the majority of the population would helps to bring a vibrant economic impact in the development of the nation. The present paper highlighted the major challenges and opportunities of Rural Marketing in Ethiopia, identified ways to explore the untapped Ethiopian Rural Market and identified possible recommendations and policy implications that would help to bring an improved development in the rural Ethiopia. Accordingly, the present article seeks the attention of Policy makers, Investors, Higher education curriculum developers and marketers to

  7. Market Potential Estimation for Tourism in Emerging Markets

    Directory of Open Access Journals (Sweden)

    Baimai, Chaiwat

    2009-10-01

    Full Text Available The objective of this paper was to develop a useful framework for estimating demand for tourism in emerging markets. Tourism has become one of the most crucial sectors in a large number of emerging countries. Moreover, the tourism industry in such markets is forecasted to keep increasing in the next decade. Hence, understanding and accurately forecast demand in the industry is essential in order to manage this sector effectively. Using stepwise regression analysis, we found a number of important variables in estimating demand for tourism in emerging markets. Our regression model can benefit travel agencies and policy makers dealing with the tourism industry.

  8. The Economic Potentials of Pineapple Marketing in Edo State, Nigeria.

    African Journals Online (AJOL)

    The Economic Potentials of Pineapple Marketing in Edo State, Nigeria. ... Agricultural marketing involves numerous lines of activities, which if well developed can sustain livelihood. It is in line with this ... EMAIL FULL TEXT EMAIL FULL TEXT

  9. The grounds for time dependent market potentials from dealers' dynamics

    Science.gov (United States)

    Yamada, K.; Takayasu, H.; Takayasu, M.

    2008-06-01

    We apply the potential force estimation method to artificial time series of market price produced by a deterministic dealer model. We find that dealers’ feedback of linear prediction of market price based on the latest mean price changes plays the central role in the market’s potential force. When markets are dominated by dealers with positive feedback the resulting potential force is repulsive, while the effect of negative feedback enhances the attractive potential force.

  10. Solar photovoltaic markets, economics, technology, and potential

    Energy Technology Data Exchange (ETDEWEB)

    Blais, J.M.J.; Molinski, T.S. [Manitoba Hydro, Winnipeg, MB (Canada)]|[Emerging Energy Systems, Islamabad (Pakistan)

    2008-07-01

    Solar Photovoltaics (PV) are solid state semiconductor electronic devices that transform infrared, visible, or ultraviolet light energy from the sun directly into electrical energy. Selenium was used to create the first solar cell in 1883. In 1954, Bell Laboratories developed the modern day silicon solar cell, whereby impurities were added to silicon through a process called doping. Silicon doped with boron results in a positive electrical charge, while silicon doped with phosphorous results in a negative electrical charge. The atom collision from photons in sunlight provides the necessary energy to free a trapped electron in the doped silicon, which then may flow through a wire creating an electric current. Many different materials besides silicon are used to create solar cells, such as plastics, organic compounds, and theoretically even special paints, while other doping agents besides boron and phosphorous are also used, such as arsenic and gallium. This paper provided an introduction to solar PV and world solar PV growth and markets. A review of solar PV economics was also included. In 2008, the total installed costs of solar photovoltaic cells were in the range of 7 to 10 Canadian dollars. In addition, the advantages and disadvantages of solar PV were presented. Solar technologies under research and development were also discussed and assessed. It was concluded that although solar PV was one of the most expensive forms of renewable generation, there is great potential for solar PV to gain broader based application as costs continue to drop. 11 refs., 1 tab., 1 fig.

  11. Market potential for Canadian crude oil

    International Nuclear Information System (INIS)

    Heath, M.; Fisher, L.; Golosinski, D.; Luthin, A.; Gill, L.; Raggett, C.

    1997-01-01

    Future key markets for Canadian crude were evaluated, and probable flow volumes and prices were identified. Key concerns of market participants such as pricing, alternative crude sources, pipeline tariffs and crude quality, were examined. An overview of the competition faced by Canadian crude supply in global markets was presented. World crude oil supply and demand was discussed. US and Canadian crude oil supply (2000 to 2010), refinery demand for light and heavy crudes, existing future crude oil and refined product pipeline infrastructure, and pricing implications of changing crude oil flows were analyzed. The general conclusion was that the US market will continue to provide growing markets for Canadian crude oil, and that the Canadian supply to fulfill increased export requirements will be available due to the combined effects of increasing heavy crude supply, growing production from the east coast offshore, and recent and ongoing pipeline expansions and additions. 20 refs., 64 tabs., 42 figs

  12. Energy storage for the electricity grid : benefits and market potential assessment guide : a study for the DOE Energy Storage Systems Program.

    Energy Technology Data Exchange (ETDEWEB)

    Eyer, James M. (Distributed Utility Associates, Inc., Livermore, CA); Corey, Garth P. (KTech Corporation, Albuquerque, NM)

    2010-02-01

    This guide describes a high-level, technology-neutral framework for assessing potential benefits from and economic market potential for energy storage used for electric-utility-related applications. The overarching theme addressed is the concept of combining applications/benefits into attractive value propositions that include use of energy storage, possibly including distributed and/or modular systems. Other topics addressed include: high-level estimates of application-specific lifecycle benefit (10 years) in $/kW and maximum market potential (10 years) in MW. Combined, these criteria indicate the economic potential (in $Millions) for a given energy storage application/benefit. The benefits and value propositions characterized provide an important indication of storage system cost targets for system and subsystem developers, vendors, and prospective users. Maximum market potential estimates provide developers, vendors, and energy policymakers with an indication of the upper bound of the potential demand for storage. The combination of the value of an individual benefit (in $/kW) and the corresponding maximum market potential estimate (in MW) indicates the possible impact that storage could have on the U.S. economy. The intended audience for this document includes persons or organizations needing a framework for making first-cut or high-level estimates of benefits for a specific storage project and/or those seeking a high-level estimate of viable price points and/or maximum market potential for their products. Thus, the intended audience includes: electric utility planners, electricity end users, non-utility electric energy and electric services providers, electric utility regulators and policymakers, intermittent renewables advocates and developers, Smart Grid advocates and developers, storage technology and project developers, and energy storage advocates.

  13. Marketing Plan and Marketing Research for KUAS Game Studies

    OpenAIRE

    Tukiainen, Reno

    2012-01-01

    This thesis was commissioned by Tieto^2 Project. The aim of the thesis was to study higher education marketing, including marketing planning and marketing research, from the point of view of marketing Kajaani University of Applied Sciences game study programmes. After the relevant theoretical literature was reviewed, a marketing research was conducted by interviewing current KUAS game students and new applicants who had applied for KUAS game studies in the spring of 2012. Based on the analyse...

  14. Evaluation of the Algerian photovoltaic market potential

    International Nuclear Information System (INIS)

    Labed, S.; Lorenzo, E.

    2003-01-01

    The Algerian energy sector will certainly face a crisis this century with the gradual diminution of oil and gas reserves estimated at 4.2 billion Toe (Tons of oil equivalent), which can last for only a few decades at today's production levels. In the meantime the population and its energy needs will have doubled. This situation is complicated by the fact that the energy sector is Algeria's major source of revenue, and finances the national economy at a level of 66%. Many decision-makers now agree that time has come to implement a new energy policy, based on energy diversification, and to set up new mechanisms. The Algerian energy sector is still dominated by hydrocarbons, and has promoted a major effort to reach a mean national electrification rate of 96%. Nevertheless, the remaining zones are very isolated and widespread. The conventional electrification solutions or grid extensions are no longer economically viable. The recourse to renewable energies in general and PV solar energy in particular has become a reality. This source represents a good alternative for 85% of Algerian territory, which is composed of arid and semi-arid zones, characterized by low population density and limited energy needs. These regions represent a strategic alternative in order to reverse the population migration and to encourage a new migration to the south, since northern Algeria is less and less welcoming (high population density, unemployment, shrinkage of agricultural land, inflation). In this paper we try to evaluate the potential of the Algerian PV market in order to inform decision-makers and future investors. To this end, and after identifying the PV solar energy segments, we attempt to estimate them under different scenarios. (Author)

  15. Investigation of the Potential Market and Estimation of WTP for Insurance of Pistachio Tree Trunk (Case Study Rafsanjan-Iran)

    OpenAIRE

    Baniasadi, Mostafa; Yazdani, Saeed; Salami, Habib Allah

    2013-01-01

    Capacity of garden productions in Iran is such that is accounted as a country that produces thirteen garden products in the world but despite excellent condition in Iran for producing garden products, natural disasters damage production of fruits in the country therefore farmers incur a loss. Pistachio tree has been in danger of destruction and dryness. Thus, in order to reduce loss incurred on trees, it is necessary to insure the tree. This study is aimed to investigate ...

  16. THE METHODS FOR ESTIMATING REGIONAL PROFESSIONAL MOBILE RADIO MARKET POTENTIAL

    Directory of Open Access Journals (Sweden)

    Y.À. Korobeynikov

    2008-12-01

    Full Text Available The paper represents the author’s methods of estimating regional professional mobile radio market potential, that belongs to high-tech b2b markets. These methods take into consideration such market peculiarities as great range and complexity of products, technological constraints and infrastructure development for the technological systems operation. The paper gives an estimation of professional mobile radio potential in Perm region. This estimation is already used by one of the systems integrator for its strategy development.

  17. Being Critical in Marketing Studies

    DEFF Research Database (Denmark)

    Dholakia, Nikilesh

    2012-01-01

    review the research spaces for critical studies of marketing in various global settings and conclude that United Kingdom and Nordic Europe have the best epistemic climate, and this region needs to take leadership in promoting greater range of macro and critical studies of marketing in the rest......In this article, I argue that an elevated macro-level perspective is imperative for conducting critical studies in the fields of marketing and consumer research. There are epistemic barriers to operating in this manner, and I offer several suggestions for overcoming these barriers. Finally, I...

  18. Market potential and market hindrances for thermal solar energy; Marktpotentiale und Markthindernisse fuer die thermische Solarenergie

    Energy Technology Data Exchange (ETDEWEB)

    Gerheuser, F. W.

    2002-10-15

    This comprehensive report for the Swiss Federal Office of Energy (SFOE) discusses the market potential and market hindrances for thermal solar energy systems. The author notes that solar systems for heating domestic hot water have a considerable market potential, especially for single-family homes. Such installations are discussed in detail, whereby not only technicalities but also market image and the latent potential for such systems are discussed. The results of surveys made are presented and discussed. The lower potential for installations on apartment blocks is also mentioned.

  19. Mathematical Formulation of Relationship between Applied Marketing Effort and Potential Ability of Determining Market Share

    Directory of Open Access Journals (Sweden)

    Mokhtar M. Metwally

    2008-01-01

    Full Text Available The aim of this paper is to formulate the mathematical relationship between firms potential ability and their applied efforts to attract the body of unattached customers. A method is devised in this paper by which management techniques imposed by a particular firm can evaluate its market share. This paper demonstrates the relationship between the applied marketing effort of management and the potential ability of the firm in determining its market share. This paper also investigates the effect of a number of simultaneous marketing impulses on the movement of the body of unattached customers and hence on the size of the market share.

  20. Contracting of energy services in Switzerland. Development, effects, market potentials

    International Nuclear Information System (INIS)

    Muggli, C.; Baumgartner, W.; Kohn, L.

    1999-06-01

    The authors of this detailed report first define the contracting of energy services, this new reality of the market place, and analyse its current status in Switzerland. Contracting is mainly to be understood as the delegation of certain energy-related services by a company. The total investment for the operated energy systems considered by the study is about 120 millions USD, with an installed power of 160 MW. This market is highly unhomogeneous and is the answer to various goals. Globally, it brings a more efficient use of energy, including a more frequent involvement of renewable energy sources, along with a lower risk and significant advantages for all contractors. That is the reason for the energy policy authority to recommend contracting. The report goes on with the analysis of the factors leading the chief executives to consider contracting of energy services, or on the contrary to exclude it. The authors estimate the realistic potential market for contracting in Switzerland to 650 millions USD for the period 1999-2004. They conclude by giving recommendations which should result in an acceleration of the contracting's development on the market place

  1. Regional energy system optimization - Potential for a regional heat market

    International Nuclear Information System (INIS)

    Karlsson, Magnus; Gebremedhin, Alemayehu; Klugman, Sofia; Henning, Dag; Moshfegh, Bahram

    2009-01-01

    Energy supply companies and industrial plants are likely to face new situations due to, for example, the introduction of new energy legislation, increased fuel prices and increased environmental awareness. These new prerequisites provide companies with new challenges but also new possibilities from which to benefit. Increased energy efficiency within companies and increased cooperation between different operators are two alternatives to meet the new conditions. A region characterized by a high density of energy-intensive processes is used in this study to find the economic potential of connecting three industrial plants and four energy companies, within three local district heating systems, to a regional heat market, in which different operators provide heat to a joint district heating grid. Also, different investment alternatives are studied. The results show that the economical potential for a heat market amounts to between 5 and 26 million EUR/year with payback times ranging from two to eleven years. However, the investment costs and the net benefit for the total system need to be allotted to the different operators, as they benefit economically to different extents from the introduction of a heat market. It is also shown that the emissions of CO 2 from the joint system would decrease compared to separate operation of the systems. However, the valuation of CO 2 emissions from electricity production is important as the difference of emitted CO 2 between the accounting methods exceeds 650 kton/year for some scenarios

  2. Telecommunication industry in Thailand as potential market for Abloy Oy

    OpenAIRE

    Hoffrén, Jenna

    2015-01-01

    The commission company made a decision to proceed with a market research about telecommunication industry in Thailand as a potential market. The telecommunication industry is fast growing and demanding market around the world. In several Asian countries, such as in Malaysia and Singapore, government has regulated that data protection on private and public data must be secured by telecommunication providers. There are many reasons which can cost major issues and damage for connections and for ...

  3. Potential Markets for Small Reactors. Annex XI

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    2013-12-15

    The electricity cost of a small power generation plant is generally higher than that of a large scale power plant due to economies of scale. In order to survey the market for small nuclear power plants, the competitive object is not a large scale power plant but a small fossil fuel power generation plant. Large scale power generation plants are not required in all countries and regions of the world. There are many regions where the electricity cost is high because of the cost of fuel transport to remote places. Medium or small power generation plants could turn out to also be preferable from the viewpoints of electrical power demand and distribution cost. For example, the electricity costs in many small cities or towns of the Alaskan and Hawaiian Islands are higher than on the mainland. The electricity costs in the two peninsulas (Baja California and Yucatan) in Mexico are high because, owing to the limited power demand in these regions, small and medium sized fossil fuel power generation plants have been installed there, and the costs of fuel, fuel transport and power transmission appear to be relatively high. Owing to such situations, a market for small and medium sized nuclear reactors exists, and there are certain regions and areas in the world where such reactors can compete with the alternatives.

  4. Market Sanitation: A Case Study of Oregbeni Market Benin - City ...

    African Journals Online (AJOL)

    Poor market sanitation is an intractable problem in Nigeria and has contributed to the spread of infectious diseases and environmental degradation. This study was undertaken to determine the awareness and practice of solid waste management in market places among market users. It involved 180 store owners and ...

  5. Marketing and Society. Study Guide.

    Science.gov (United States)

    Welsh, Robert S.; Blake, Rowland S.

    This self-instructional study guide is part of the materials for a college-level programmed course entitled "Marketing and Society." The study guide is intended for use by students in conjunction with a related textbook, a workbook, a review guide, and a series of instructional tape casettes. The study guide contains a brief introductory section…

  6. Market potential of heat utilization of modular HTR in Japan

    International Nuclear Information System (INIS)

    Ide, Akira; Tasaka, Kanji.

    1993-01-01

    HTR is considered to be the most suitable reactor type to use in the field other than power generation. So it is useful to know market potential of this type of reactor in Japan to justify its development. This potential was estimated to be about 400 200MWt modular HTR reactors. This number will be double if the market of hydrogen is developed. (J.P.N.)

  7. Case study: Tourism marketing

    OpenAIRE

    Kennell, James

    2014-01-01

    Tourism can be a challenging subject for students because it is both dynamic and susceptible to economic turbulence and shifts in trends. Tourism: A Modern Synthesis is an essential textbook for tourism students looking for a clear and comprehensive introduction to their studies which helps overcome these challenges. The authors apply a strong business approach to the subject reflecting developments in the teaching and content of modern courses and the text covers both key principles and cont...

  8. Energy Flexibility Potential of Industrial Processes in the Regulating Power Market

    DEFF Research Database (Denmark)

    Ma, Zheng; Aabjerg Friis, Henrik Tønder; Gravers Mostrup, Christopher

    2017-01-01

    , and electric heating in replacement of conventional technologies. To enable the use of demand response, the consumers must have economical and practical incentives without loss of convenience. This study aims to investigate the demand-response market potential of a flexible industrial process in the current...... electricity market structure. The Danish West regulating power market is selected in this study with an ideal process simulation of an industrial roller press. By analysing market data, the value of flexible electricity consumption by the roller press in the regulating power market is demonstrated by an ideal...

  9. Farmers' Markets in Rural Communities: A Case Study

    Science.gov (United States)

    Alfonso, Moya L.; Nickelson, Jen; Cohen, Danielle

    2012-01-01

    Background: Although the potential health benefits of farmers markets have been discussed for years, there is a dearth of literature to aid health educators in advocating for the development of local farmers markets. Purpose: The purpose of this manuscript is to present a case study of a rural farmers market in southeast Georgia with emphasis on…

  10. POTENTIAL MARKETING PLAN FOR EF, REGARDING LANGUAGE COURSES IN CHINA

    OpenAIRE

    Saarni, Helena

    2017-01-01

    This bachelor’s thesis was conducted as a potential marketing plan for EF. The aim and purpose of the project was to create a marketing plan for a company called EF regarding their Chinese language courses in China, where they offer these courses to young adults already. These courses however are not marketed in Finland as much as the other language courses. The theoretical part was gathered by collecting information and theories from various sources including books and e-books about mark...

  11. The potential for electricity market restructuring in Quebec

    International Nuclear Information System (INIS)

    Clark, C.R.; Leach, A.

    2007-01-01

    Throughout the world, electricity market liberalization has taken place or is currently underway. However, in Canada, the province of Quebec has undertaken limited restructuring measures. Considerable debate as to the potential for further market restructuring has been ongoing. This article discussed the potential for future electricity market restructuring in Quebec where competition in electricity supply has resulted in 3 categories of supply distribution, including a block of energy and power known as the heritage pool. This article considered the political economy of the abolishment if the heritage pool requirement, which caps wholesale prices. The article presented a statistical overview of Quebec's electricity market and discussed the regulatory environment. It also identified the potential for market restructuring and the establishment of a competitive wholesale market. It was concluded that Quebecers could significantly benefit from any restructuring initiative that involved the elimination of the Heritage Pool requirement if the extra rents were properly redistributed and that production sector restructuring would be difficult. 37 refs., 3 tabs., 4 figs

  12. Value-Creation Potential from Multi-Market Trading for a Hydropower Producer

    Directory of Open Access Journals (Sweden)

    Marte Fodstad

    2017-12-01

    Full Text Available We study a hydropower producer’s potential for value-creation from multi-market trading given the price variations in the markets and the flexibility provided through access to hydro reservoirs. We use a perfect foresight optimization model for a price-taking hydropower producer co-optimizing his trades in the day-ahead, intra-day and balancing markets. The model is used on real market data from Norway, Sweden and Germany. The study shows a theoretical potential for added value when selling energy in multiple markets relative to optimal day-ahead sale. Most of this value is achievable also when the perfect foresight is limited to the period from day-ahead bidding until operation. Flexible production plants achieve the largest relative added values for multi-market sales, and has the largest benefit from a long horizon with perfect foresight.

  13. Market for small waste gasification projects - preliminary scoping study

    International Nuclear Information System (INIS)

    1999-01-01

    This report presents the findings of a market analysis for small waste gasification/pyrolysis plant in the UK. The overall objectives of the study are to assess the potential merits in establishing a demonstration plant in the UK, and to identify the size, profile and characteristics of the potential market based on municipal solid waste (MSW) feedstock. (author)

  14. Technology transfer potential of an automated water monitoring system. [market research

    Science.gov (United States)

    Jamieson, W. M.; Hillman, M. E. D.; Eischen, M. A.; Stilwell, J. M.

    1976-01-01

    The nature and characteristics of the potential economic need (markets) for a highly integrated water quality monitoring system were investigated. The technological, institutional and marketing factors that would influence the transfer and adoption of an automated system were studied for application to public and private water supply, public and private wastewater treatment and environmental monitoring of rivers and lakes.

  15. Markets and Morals: An Experimental Survey Study

    Science.gov (United States)

    Elias, Julio J.; Lacetera, Nicola; Macis, Mario

    2015-01-01

    Most societies prohibit some market transactions based on moral concerns, even when the exchanges would benefit the parties involved and would not create negative externalities. A prominent example is given by payments for human organs for transplantation, banned virtually everywhere despite long waiting lists and many deaths of patients who cannot find a donor. Recent research, however, has shown that individuals significantly increase their stated support for a regulated market for human organs when provided with information about the organ shortage and the potential beneficial effects a price mechanism. In this study we focused on payments for human organs and on another “repugnant” transaction, indoor prostitution, to address two questions: (A) Does providing general information on the welfare properties of prices and markets modify attitudes toward repugnant trades? (B) Does additional knowledge on the benefits of a price mechanism in a specific context affect attitudes toward price-based transactions in another context? By answering these questions, we can assess whether eliciting a market-oriented approach may lead to a relaxation of moral opposition to markets, and whether there is a cross-effect of information, in particular for morally controversial activities that, although different, share a reference to the “commercialization” of the human body. Relying on an online survey experiment with 5,324 U.S. residents, we found no effect of general information about market efficiency, consistent with morally controversial markets being accepted only when they are seen as a solution to a specific problem. We also found some cross-effects of information about a transaction on the acceptance of the other; however, the responses were mediated by the gender and (to a lesser extent) religiosity of the respondent—in particular, women exposed to information about legalizing prostitution reduced their stated support for regulated organ payments. We relate

  16. Markets and morals: an experimental survey study.

    Directory of Open Access Journals (Sweden)

    Julio J Elias

    Full Text Available Most societies prohibit some market transactions based on moral concerns, even when the exchanges would benefit the parties involved and would not create negative externalities. A prominent example is given by payments for human organs for transplantation, banned virtually everywhere despite long waiting lists and many deaths of patients who cannot find a donor. Recent research, however, has shown that individuals significantly increase their stated support for a regulated market for human organs when provided with information about the organ shortage and the potential beneficial effects a price mechanism. In this study we focused on payments for human organs and on another "repugnant" transaction, indoor prostitution, to address two questions: (A Does providing general information on the welfare properties of prices and markets modify attitudes toward repugnant trades? (B Does additional knowledge on the benefits of a price mechanism in a specific context affect attitudes toward price-based transactions in another context? By answering these questions, we can assess whether eliciting a market-oriented approach may lead to a relaxation of moral opposition to markets, and whether there is a cross-effect of information, in particular for morally controversial activities that, although different, share a reference to the "commercialization" of the human body. Relying on an online survey experiment with 5,324 U.S. residents, we found no effect of general information about market efficiency, consistent with morally controversial markets being accepted only when they are seen as a solution to a specific problem. We also found some cross-effects of information about a transaction on the acceptance of the other; however, the responses were mediated by the gender and (to a lesser extent religiosity of the respondent--in particular, women exposed to information about legalizing prostitution reduced their stated support for regulated organ payments. We

  17. Markets and morals: an experimental survey study.

    Science.gov (United States)

    Elias, Julio J; Lacetera, Nicola; Macis, Mario

    2015-01-01

    Most societies prohibit some market transactions based on moral concerns, even when the exchanges would benefit the parties involved and would not create negative externalities. A prominent example is given by payments for human organs for transplantation, banned virtually everywhere despite long waiting lists and many deaths of patients who cannot find a donor. Recent research, however, has shown that individuals significantly increase their stated support for a regulated market for human organs when provided with information about the organ shortage and the potential beneficial effects a price mechanism. In this study we focused on payments for human organs and on another "repugnant" transaction, indoor prostitution, to address two questions: (A) Does providing general information on the welfare properties of prices and markets modify attitudes toward repugnant trades? (B) Does additional knowledge on the benefits of a price mechanism in a specific context affect attitudes toward price-based transactions in another context? By answering these questions, we can assess whether eliciting a market-oriented approach may lead to a relaxation of moral opposition to markets, and whether there is a cross-effect of information, in particular for morally controversial activities that, although different, share a reference to the "commercialization" of the human body. Relying on an online survey experiment with 5,324 U.S. residents, we found no effect of general information about market efficiency, consistent with morally controversial markets being accepted only when they are seen as a solution to a specific problem. We also found some cross-effects of information about a transaction on the acceptance of the other; however, the responses were mediated by the gender and (to a lesser extent) religiosity of the respondent--in particular, women exposed to information about legalizing prostitution reduced their stated support for regulated organ payments. We relate these

  18. Study of Rice Marketing System in Iran

    OpenAIRE

    Feizabadi, Yaser

    2011-01-01

    Rice comes second after wheat in Iran`s food consumption economy. Rising population and recent growth in GDP has made Iran one of the greatest rice importer countries all over the world. That is why rice marketing has always been a controversial issue in Iran`s agricultural economics. To study rice marketing system in Iran, this paper aims to calculate rice marketing margin, market efficiency and marketing cost coefficient in seaside Mazandaran province( where 70 percent of domestic rice prod...

  19. Assessment of market potential of compressed air energy storage systems

    Science.gov (United States)

    Boyd, D. W.; Buckley, O. E.; Clark, C. E., Jr.

    1983-12-01

    This report describes an assessment of potential roles that EPRI might take to facilitate the commercial acceptance of compressed air energy storage (CAES) systems. The assessment is based on (1) detailed analyses of the market potential of utility storage technologies, (2) interviews with representatives of key participants in the CAES market, and (3) a decision analysis synthesizing much of the information about market and technology status. The results indicate a large potential market for CAES systems if the overall business environment for utilities improves. In addition, it appears that EPRI can have a valuable incremental impact in ensuring that utilities realize the potential of CAES by (1) continuing an aggressive information dissemination and technology transfer program, (2) working to ensure the success of the first United States CAES installation at Soyland Power Cooperative, (3) developing planning methods to allow utilities to evaluate CAES and other storage options more effectively and more realistically, and (4) supporting R and D to resolve residual uncertainties in first-generation CAES cost and performance characteristics. Previously announced in STAR as N83-25121

  20. Market potential for interactive audio-visual media

    NARCIS (Netherlands)

    Leurdijk, A.; Limonard, S.

    2005-01-01

    NM2 (New Media for a New Millennium) develops tools for interactive, personalised and non-linear audio-visual content that will be tested in seven pilot productions. This paper looks at the market potential for these productions from a technological, a business and a users' perspective. It shows

  1. Bambara nut: A review of utilisation, market potential and crop ...

    African Journals Online (AJOL)

    Bambara nut: A review of utilisation, market potential and crop improvement. ... smallholder households to obtain improved seed and invest more of their land and labour in the crop. ... is to make a greater contribution to household income and rural development in SSA. ... EMAIL FREE FULL TEXT EMAIL FREE FULL TEXT

  2. A Methodology for Estimating Large-Customer Demand Response MarketPotential

    Energy Technology Data Exchange (ETDEWEB)

    Goldman, Charles; Hopper, Nicole; Bharvirkar, Ranjit; Neenan,Bernie; Cappers,Peter

    2007-08-01

    Demand response (DR) is increasingly recognized as an essential ingredient to well-functioning electricity markets. DR market potential studies can answer questions about the amount of DR available in a given area and from which market segments. Several recent DR market potential studies have been conducted, most adapting techniques used to estimate energy-efficiency (EE) potential. In this scoping study, we: reviewed and categorized seven recent DR market potential studies; recommended a methodology for estimating DR market potential for large, non-residential utility customers that uses price elasticities to account for behavior and prices; compiled participation rates and elasticity values from six DR options offered to large customers in recent years, and demonstrated our recommended methodology with large customer market potential scenarios at an illustrative Northeastern utility. We observe that EE and DR have several important differences that argue for an elasticity approach for large-customer DR options that rely on customer-initiated response to prices, rather than the engineering approaches typical of EE potential studies. Base-case estimates suggest that offering DR options to large, non-residential customers results in 1-3% reductions in their class peak demand in response to prices or incentive payments of $500/MWh. Participation rates (i.e., enrollment in voluntary DR programs or acceptance of default hourly pricing) have the greatest influence on DR impacts of all factors studied, yet are the least well understood. Elasticity refinements to reflect the impact of enabling technologies and response at high prices provide more accurate market potential estimates, particularly when arc elasticities (rather than substitution elasticities) are estimated.

  3. Kansas Agents Study Grain Marketing

    Science.gov (United States)

    Schoeff, Robert W.

    1973-01-01

    Author is an extension specialist in feed and grain marketing for Kansas State University. He describes a tour set up to educate members of the Kansas Grain and Feed Dealers' Association in the area of grain marketing and exporting. (GB)

  4. Cost reduction potentials in the German market for balancing power

    International Nuclear Information System (INIS)

    Flinkerbusch, Kai; Heuterkes, Michael

    2010-01-01

    This article examines potential cost reductions in the market for balancing power by pooling all four German control areas. In a united control area both the procurement and the production of balancing power may be more efficient than in four separated control areas. Our data contain bids on energy procurement as well as balancing power flows in the period from December 2007 to November 2008. A reference scenario simulates the market results for secondary and tertiary balancing power. Subsequently, we simulate a united control area. We show that in the period under review the total costs of balancing power are reduced by 17%. (author)

  5. Potentials and market prospects of wind energy in Vojvodina

    Directory of Open Access Journals (Sweden)

    Katić Vladimir A.

    2012-01-01

    Full Text Available The paper presents an overview of the wind energy potentials, technologies and market prospects in the Autonomous Province of Vojvodina, the region of Serbia with the most suitable location for exploitation of wind energy. The main characteristics of the region have been presented regarding wind energy and electric, road, railway and waterway infrastructure. The wind farm interconnection with the public grid is explained. The most suitable locations for the wind farms are presented, with present situation and future prospects of wind market in Vojvodina.

  6. LNG : its potential impact on North American markets

    International Nuclear Information System (INIS)

    Schlesinger, B.

    2003-01-01

    Liquefied natural gas (LNG) is expected to play a greater role in North American gas supplies and markets due to the decrease in conventional natural gas production in North America accompanied by an increase in demand for energy. It is expected that the overall share of the LNG gas market will rise from about 1.4 per cent in 2002 to more than 5 per cent by 2020, and potentially up to 15 per cent by that year. The construction of at least 15 new LNG receiving terminals has been proposed for location in the U.S., Canada, and Mexico. In addition, El Paso has proposed a novel offshore LNG receiving concept involving offshore gas pipelines and on-board-ship regasification. As trading of LNG increases in the Atlantic, markets in eastern United States and Canada will benefit from improved gas supplies, but pricing patterns are expected to change. Basis differentials along the Atlantic coastline will probably diminish, potentially reducing the value of Sable Island gas and the pipeline system that runs north to south along the eastern coast of North America. It was noted that Middle Eastern suppliers of LNG will play an important potential role in North American markets. 19 figs

  7. Market potential of nanoremediation in Europe - Market drivers and interventions identified in a deliberative scenario approach.

    Science.gov (United States)

    Bartke, Stephan; Hagemann, Nina; Harries, Nicola; Hauck, Jennifer; Bardos, Paul

    2018-04-01

    A deliberate expert-based scenario approach is applied to better understand the likely determinants of the evolution of the market for nanoparticles use in remediation in Europe until 2025. An initial set of factors had been obtained from a literature review and was complemented by a workshop and key-informant interviews. In further expert engaging formats - focus groups, workshops, conferences, surveys - this initial set of factors was condensed and engaged experts scored the factors regarding their importance for being likely to influence the market development. An interaction matrix was obtained identifying the factors being most active in shaping the market development in Europe by 2025, namely "Science-Policy-Interface" and "Validated information on nanoparticle application potential". Based on these, potential scenarios were determined and development of factors discussed. Conclusions are offered on achievable interventions to enhance nanoremediation deployment. Copyright © 2017 Elsevier B.V. All rights reserved.

  8. Combined Heat and Power Market Potential for Opportunity Fuels

    Energy Technology Data Exchange (ETDEWEB)

    Jones, David [Resource Dynamics Corporation, McLean, VA (United States); Lemar, Paul [Resource Dynamics Corporation, McLean, VA (United States

    2015-12-01

    This report estimates the potential for opportunity fuel combined heat and power (CHP) applications in the United States, and provides estimates for the technical and economic market potential compared to those included in an earlier report. An opportunity fuel is any type of fuel that is not widely used when compared to traditional fossil fuels. Opportunity fuels primarily consist of biomass fuels, industrial waste products and fossil fuel derivatives. These fuels have the potential to be an economically viable source of power generation in various CHP applications.

  9. Factors of Formation of the tax Potential of the Securities Market

    Directory of Open Access Journals (Sweden)

    Gumenniy Anatoliy A.

    2014-02-01

    Full Text Available The article is devoted to the problems of identification of factors that influence volumes and dynamics of the tax potential of the securities market. The goal of the article is detection and systematisation of factors of formation and realisation of the tax potential of the securities market. In the result of the conducted study it systemises factors of formation and realisation of the tax potential of the securities market by two groups: economic and legislatory organisational. The main of the economic factors are: state of economic development, degree of the shadow economy, level of savings of the population, level of trust of the population and level of inflation. The article justifies interconnection that exist between the said factors and volumes of the tax potential of the securities market. In particular, it proves that increase of volumes of the shadow economy facilitates reduction of the tax potential of the securities market, since it facilitates outflow of capital from the official sector of economy. Growth of unorganised savings of the population, the volume of which grows proportionally to the growth of the level of distrust of the population to the securities market, has a negative impact on formation of the tax potential of the securities market. Degree of the negative impact of the said factors grows in the event of deterioration of the state of the macro-economic situation and growth of inflation. The legislatory organisational factors are: object, base, rates of taxation of securities trading and the securities market infrastructure. The article proves that low level of infrastructure development could significantly reduce the tax potential of the securities market. The proposed approach to the study of factors of formation of the tax potential gives a possibility to mark out, apart from de-shadowing of operations and expansion of the taxation base, one more direction on increase of the tax potential of the securities market

  10. Market Potential Indicators- a Comparative Analysis of Brazil and India

    Directory of Open Access Journals (Sweden)

    E. H. Abbasi

    2014-06-01

    Full Text Available This article analyzes the relations between the market potential indicators and their subsequent impact on the investment decision factors. After discussing the various elements in the form of index and their various dimensions that distinguish countries capabilities and their potentials, we will analyze how Brazil and India are coping with the requirement of the investment opportunities and how they fared when compared to each other. The last section systematizes a few perspectives regarding the two countries and what policies should be adopted by them to compete with the other developing and developed nations. The various economic reforms can help these two countries to be in the league of front runner among the emerging markets.

  11. Market Potential Indicators- a Comparative Analysis of Brazil and India

    Directory of Open Access Journals (Sweden)

    Ehtesham Husain Abbasi

    2014-01-01

    Full Text Available This article analyzes the relations between the market potential indicators and their subsequent impact on the investment decision factors. After discussing the various elements in the form of index and their various dimensions that distinguish countries capabilities and their potentials, we will analyze how Brazil and India are coping with the requirement of the investment opportunities and how they fared when compared to each other. The last section systematizes a few perspectives regarding the two countries and what policies should be adopted by them to compete with the other developing and developed nations. The various economic reforms can help these two countries to be in the league of front runner among the emerging markets.

  12. Survey of potential markets for devices using Californium-252

    International Nuclear Information System (INIS)

    Permar, P.H.

    1975-01-01

    Potential applications for devices or systems containing 252 Cf in the years from 1975 to 1980 are estimated. The estimated number of devices and associated business value were derived from a survey of 46 industrial, educational and governmental organizations conducted from Jan. to May, 1975. Applications for devices and systems based on 252 Cf are expected to increase by a factor of 7 in the 6-y period from 1975 to 1980. The annual business value of 252 Cf devices should increase from 1.5 million dollars in 1975 to 10.8 million dollars in 1980. The potential European market should be several times as large as the US market, based on actual sales of 252 Cf, which have been two to four times greater in Europe than in the US

  13. Summary of survey of SMR market potential in Japan

    International Nuclear Information System (INIS)

    Hoshi, T.; Ochiai, M.

    1998-01-01

    The nuclear power generation in Japan has grown to more than 30% of the total electricity generation as of the end of 1995. Considering the increase of energy demand in the future, the steadily energy supply is requested. The paper presents the outlook of energy supply and consumption in the future, the status of nuclear power generation and market potentials of the small and medium nuclear power plants in Japan. (author)

  14. A framework for studying relationship marketing dyads

    NARCIS (Netherlands)

    Lindgreen, A.

    2001-01-01

    Although coined more than 15 years ago, relationship marketing remains an ambiguous concept with plenty of rhetoric but few publications on empirical evidence in support of a relationship marketing paradigm shift. A research project is currently studying marketing dyads in the international food

  15. Empirical studies of market microstructure

    NARCIS (Netherlands)

    Spierdijk, L.

    2003-01-01

    In efficient markets, security prices move in response to the release of new information. Since transactions contain information, trading itself causes traders and market makers to update their beliefs and prices to be revised. The main part of this thesis (Chapters 2, 3, and 4) is devoted to the

  16. The market of the new and renewable energies. What are the real potentialities of the new and renewable energies?

    International Nuclear Information System (INIS)

    2003-03-01

    This study aims to inform on keys data of the renewable and new energies market, to evaluate the potentialities of the market segment by segment, to evaluate the movers and the restraints to the new and renewable energies development and to analyze the situation and the strategy of the enterprises on the market with the presentation of 12 actors. (A.L.B.)

  17. Catching the Brass Ring: Oil Market Diversification Potential for Canada

    Directory of Open Access Journals (Sweden)

    Michal C. Moore

    2011-12-01

    Full Text Available This paper examines the nature and structure of the Canadian oil export market in the context of world prices for heavy crude oil and the potential price differential available to Canadian producers gaining access to new overseas markets. Success in this arena will allow Canada to reap incredible economic benefits. For example, the near term benefits for increased access to Gulf Coast markets after mid-continent bottlenecks are removed, are significant, representing nearly 10$ US per barrel for Canadian producers. On the Pacific Coast, the world market is represented by growing capacity for heavy crude products in emerging Asian markets including Japan, Korea and China and existing heavy crude facilities in California and the west coast. Here, in the reference scenario for California and Asia the benefits are assumed to begin in 2020. The differential value range in California in 2020 is estimated at $7.20US per barrel and escalates to $8.77US by 2030. In Asia, the benefit range is estimated to grow from $11.15US per barrel in 2020 to $13.60US in 2030. Those higher prices for Canadian heavy oil would translate into significant increases in profits, jobs and government revenues. With better access and new pipeline capacity, oil producers will see more efficient access to international markets which can add up to $131 billion to Canada’s GDP between 2016 and 2030 in the reference scenario. This amounts to over $27 billion in federal, provincial and municipal tax receipts, along with an estimated 649,000 person-years of employment. Alberta will be the principal but not sole beneficiary from increased access to world market pricing. Most provinces and territories will realize fiscal and economic gains from the distribution and sale of products reflecting reduced costs and increased access to refineries for heavy oil. The key to this change is the elimination of current bottlenecks in transport and the expansion of a network of pipelines that can

  18. The Japanese power equipment market - potential for foreign companies

    International Nuclear Information System (INIS)

    Bell, G.D.; Matsumoto, Satoru

    1993-01-01

    The potential for foreign companies for sales of heavy electrical equipment in Japan is assessed. The Japanese heavy electrical equipment industry (HEI) has very close links with the electricity supply industry. Traditionally a small circle of domestic manufacturers have supplied all the electric utilities. However, there is criticism in Japan of the inefficiencies which have arisen as a result of the close relationship and the cost competitiveness of domestic products has been eroded by the appreciation of the yen. The chief driving force in the opening of the market to foreign products is political, though. Friction between Japan and the USA and European Community on the subject of trade imbalance, has led the Ministry of Internal Trade and Industry to encourage major utilities to increase their imports from abroad. Consequently, opportunities now exist for foreign suppliers to gain access to the Japanese HEI market but only if they are willing to make a long term investment. Market entry is still likely to be very difficult, however, and unlikely to produce quick returns. In the longer term, though, access to the Japanese market could open up even wider opportunities. (UK)

  19. The market potential for solar heating plants in some European countries

    Energy Technology Data Exchange (ETDEWEB)

    Zinko, H; Bjaerklev, J.; Margen, P. [ZW Energiteknik AB, Nykoeping (Sweden)

    1996-03-01

    This study evaluates the market potential for solar collectors for residential heating in six European countries: Sweden, Denmark, Germany, Netherlands, Italy and Greece. The study is based on statistical information about the population, buildings, energy consumption and climatic conditions in the respective regions. The market potential was determined for systems supplying hot water and space heating in small houses and multi family houses, as well as for central block heating and district heating systems. Only systems with diurnal storage were taken into account. The technical potential was derived by analyzing the available roof areas, making allowance construction obstacles, unfavourable orientation, shadowing etc. Furthermore, commercial considerations, such as cost of competing energy sources, e.g. cogeneration and other low cost sources were considered. In accordance with our expectations, we assumed that the solar costs will decrease by 30 to 50% and that the market will increase by 30%/year during the next ten years, due to growing energy prices and by public financial support in an initial phase. It was found that there exists a commercial solar energy market in Greece for small systems and that the market could be nearly commercial in Italy. In the other countries the market must be stimulated by subsidies in order to take off. The total net potential for solar collectors in the six countries was found to about 100 Mm{sup 2} for small systems, and 60 Mm{sup 2} for large systems, corresponding to about 70 TWh/year. In a rough estimate we can say that the net solar collector market potential is about 1 m{sup 2}/inhabitant in north and central Europe, and 0.5m{sup 2} in south Europe. Although systems for seasonal storage were not included in our analysis, it is probable that these systems will increase the net market potential by a factor of 2-3. 9 refs

  20. The market potential for solar heating plants in some European countries

    International Nuclear Information System (INIS)

    Zinko, H.; Bjaerklev, J.; Margen, P.

    1996-03-01

    This study evaluates the market potential for solar collectors for residential heating in six European countries: Sweden, Denmark, Germany, Netherlands, Italy and Greece. The study is based on statistical information about the population, buildings, energy consumption and climatic conditions in the respective regions. The market potential was determined for systems supplying hot water and space heating in small houses and multi family houses, as well as for central block heating and district heating systems. Only systems with diurnal storage were taken into account. The technical potential was derived by analyzing the available roof areas, making allowance construction obstacles, unfavourable orientation, shadowing etc. Furthermore, commercial considerations, such as cost of competing energy sources, e.g. cogeneration and other low cost sources were considered. In accordance with our expectations, we assumed that the solar costs will decrease by 30 to 50% and that the market will increase by 30%/year during the next ten years, due to growing energy prices and by public financial support in an initial phase. It was found that there exists a commercial solar energy market in Greece for small systems and that the market could be nearly commercial in Italy. In the other countries the market must be stimulated by subsidies in order to take off. The total net potential for solar collectors in the six countries was found to about 100 Mm 2 for small systems, and 60 Mm 2 for large systems, corresponding to about 70 TWh/year. In a rough estimate we can say that the net solar collector market potential is about 1 m 2 /inhabitant in north and central Europe, and 0.5m 2 in south Europe. Although systems for seasonal storage were not included in our analysis, it is probable that these systems will increase the net market potential by a factor of 2-3. 9 refs

  1. The potential global market size and public health value of an HIV-1 vaccine in a complex global market.

    Science.gov (United States)

    Marzetta, Carol A; Lee, Stephen S; Wrobel, Sandra J; Singh, Kanwarjit J; Russell, Nina; Esparza, José

    2010-07-05

    An effective HIV vaccine will be essential for the control of the HIV pandemic. This study evaluated the potential global market size and value of a hypothetical HIV vaccine and considered clade diversity, disease burden, partial prevention of acquisition, impact of a reduction in viral load resulting in a decrease in transmission and delay to treatment, health care system differences regarding access, and HIV screening and vaccination, across all public and private markets. Vaccine product profiles varied from a vaccine that would have no effect on preventing infection to a vaccine that would effectively prevent infection and reduce viral load. High disease burden countries (HDBC; HIV prevalence > or = 1%) were assumed to routinely vaccinate pre-sexually active adolescents (10 years old), whereas low disease burden countries (LDBC; HIV prevalence rate market value of $210 million to $2.7 billion, depending on the vaccine product profile. If one-time catch-up campaigns were included (11-14 years old for HDBC and higher risk groups for LDBC), the additional cumulative approximately 70-237 million doses were needed over a 10-year period with a potential market value of approximately $695 million to $13.4 billion, depending on the vaccine product profile. Market size and value varied across market segments with the majority of the value in high income countries and the majority of the demand in low income countries. However, the value of the potential market in low income countries is still significant with up to $550 million annually for routine vaccination only and up to $1.7 billion for a one-time only catch-up campaign in 11-14 years old. In the most detail to date, this study evaluated market size and value of a potential multi-clade HIV vaccine, accounting for differences in disease burden, product profile and health care complexities. These findings provide donors and suppliers highly credible new data to consider in their continued efforts to develop an HIV-1

  2. Marketing potential of corporate social responsibility in supply chains

    NARCIS (Netherlands)

    Verhees, F.J.H.M.; Kuipers, A.; Meulenberg, M.T.G.

    2008-01-01

    This paper provides a method to assess the customer value and marketing possibilities of increasing transparency about the corporate social responsibility (CSR) of supply chains. The willingness of small firms, in this study farmers in food supply chains, to make information available about certain

  3. Potential market and characteristics of low-temperature reactors

    International Nuclear Information System (INIS)

    Lerouge, B.

    1975-01-01

    The low-temperature (100 to 200 deg C) heat market for industrial applications and district heating is very important. Two main studies have been developed: a swimming pool reactor delivering water at 110 deg C and a prestressed concrete vessel reactor delivering water at 200 deg C [fr

  4. The transformative potential of geothermal heating in the U.S. energy market: A regional study of New York and Pennsylvania

    International Nuclear Information System (INIS)

    Reber, Timothy J.; Beckers, Koenraad F.; Tester, Jefferson W.

    2014-01-01

    Enhanced Geothermal Systems (EGS) could supply a significant fraction of the low-temperature (<125 °C) thermal energy used in the United States through Geothermal District Heating (GDH). In this study we develop a regional model to evaluate the potential for EGS district heating in the states of New York and Pennsylvania by simulating an EGS district heating network at each population center within the study region and estimating the levelized cost of heat (LCOH) from GDH for each community. LCOHs were then compiled into a supply curve from which several conclusions could be drawn. Our evaluation revealed that EGS district heating has the potential to supply cost-effective energy for space and water heating in several New York and Pennsylvania communities in the near future. To realize wider deployment, modest improvements in EGS technology, escalation of natural gas prices, and/or government incentives will likely be required to enable GDH to compete with other heating alternatives today. EGS reservoir flow rates, drilling costs, system lifetimes, and fluid return temperatures have significant effects on the LCOH of GDH and thus will provide the highest return on R and D investment, while creative implementation strategies can help EGS district heating overcome initial cost barriers that exist today. - Highlights: • EGS district heating potential evaluated for 2894 towns in New York and Pennsylvania. • Supply curves developed using estimated levelized cost of heat (LCOH) for each town. • Geothermal district heating has cost-saving potential in NY, PA and the US. • Initial candidate communities, R and D targets, and deployment strategies identified

  5. Examination of Potential Benefits of an Energy Imbalance Market in the Western Interconnection

    Energy Technology Data Exchange (ETDEWEB)

    Milligan, M.; Clark, K.; King, J.; Kirby, B.; Guo, T.; Liu, G.

    2013-03-01

    In the Western Interconnection, there is significant interest in improving approaches to wide-area coordinated operations of the bulk electric power system, in part because of the increasing penetration of variable generation. One proposed solution is an energy imbalance market. This study focused on that approach alone, with the goal of identifying the potential benefits of an energy imbalance market in the year 2020.

  6. 77 FR 16205 - National Defense Stockpile Market Impact Committee Request for Public Comments on the Potential...

    Science.gov (United States)

    2012-03-20

    .... The Committee is seeking public comments on the potential market impact of the material research and... Defense Stockpile Market Impact Committee Request for Public Comments on the Potential Market Impact of... National Defense Stockpile Market Impact Committee, co-chaired by the Departments of Commerce and State, is...

  7. 77 FR 42271 - National Defense Stockpile Market Impact Committee Request for Public Comments on the Potential...

    Science.gov (United States)

    2012-07-18

    ... comments on the potential market impact associated with the two material research and development projects... Defense Stockpile Market Impact Committee Request for Public Comments on the Potential Market Impact of... National Defense Stockpile Market Impact Committee, co-chaired by the Departments of Commerce and State, is...

  8. The Strategic Planning in Terms of the Enterprise’s Marketing Potential

    Directory of Open Access Journals (Sweden)

    Koval Tetiana O.

    2017-10-01

    Full Text Available The need to address the economic problem of optimizing the distribution of resources in the midst of uncertainty and unpredictability of changes in the economic environment requires formation of an appropriate strategic approach to the management of enterprise by choosing a specific development strategy, the implementation of which should lead to the achievement of desirable economic outcomes. The article analyzes the regularities of strategic planning in terms of the enterprise’s marketing potential. Solving the complex tasks of improving the use of the enterprise’s marketing potential requires a thorough marketing study of business conditions, definition of the market segmentation characteristics and determining the key advantages that would ensure that producers would be sustainable in the competitive concurrence.

  9. Market potential for non-electric applications of nuclear energy

    International Nuclear Information System (INIS)

    2002-01-01

    The objective of this report is to assess the market potential for the non-electric applications of nuclear energy in the near (before 2020) and long (2020-2050) terms. The main non-electric applications are defined here as district heating, desalination (of sea, brackish and waste water), industrial heat supply, ship propulsion and the energy supply for spacecraft. This report is principally devoted to these applications, although a less detailed assessment of some innovative applications (e.g. hydrogen production and coal gasification) is also provided. While the technical details of these applications are covered briefly, emphasis is placed on the economic and other factors that may promote or hinder the penetration of the nuclear option into the market for non-electric energy services. The report is intentionally targeted towards expected demands. It is for this reason that its sections are structured by demand categories and not according to possible reactor types. At the same time, the orientation on the demand side can result in overlaps at the supply side, because the same nuclear reactor can often serve more than one type of demand. Such cases are noted as appropriate. Each section characterizes a specific non-electric application in terms of its market size, its prospects for nuclear technologies and the economic competitiveness of the technologies

  10. Wind energy market study Eastern Europe. Poland

    International Nuclear Information System (INIS)

    Skjerk Christensen, P.

    1994-04-01

    The main objective of the THERMIE Associated Measure WE05 is to study market conditions and estimate the market for wind power in Eastern Europe. This report describes the results of a study of the conditions in Poland, which has been concentrated on the following areas: wind energy potential in Poland; data concerning the present structure of the power production system including costs; payback prices, subsidies, etc. with relation to renewable energy sources, especially wind power; information on existing wine turbines and their production in Poland; possibilities for co-production of wind turbines by Polish and EC factories, and rules and legislation pertaining to the establishment of wind turbines and to power production by wind, eg regulations related to grid connection, safety and environment. According to existing data there are possibilities for using the wind potential in certain parts of poland. The wind data have to be improved if particular sites are considered for wind parks. The current official plans concerning the energy system have taken renewable sources into consideration, including wind power that is estimated to contribute ∼ 1 GWh by 2005-2010. Wind turbines may be connected to the public grid with due regard to the strength of the line. Presently, the owner has to pay all the costs, however, new rules are under consideration. The conditions for the connection and operation of wind turbines have to be discussed with the particular utility on an an-hoc basis. (EG)

  11. Drug affordability-potential tool for comparing illicit drug markets.

    Science.gov (United States)

    Groshkova, Teodora; Cunningham, Andrew; Royuela, Luis; Singleton, Nicola; Saggers, Tony; Sedefov, Roumen

    2018-06-01

    -national comparisons of retail drug markets in Europe. Future work will need to examine other potential uses of the drug affordability tool. The limitations of this measure reflect primarily the limitations of the constituent data; in addition to issues inherent in collecting accurate data on illicit markets, analysis that relies on data collected from multiple countries is susceptible to discrepancies in data collection practices from country to country. Copyright © 2018 Elsevier B.V. All rights reserved.

  12. AN EMPIRICAL STUDY OF MARKETING COMMUNICATIONS EFFECTIVENESS IN SLOVENIAN MARKET

    Directory of Open Access Journals (Sweden)

    Damjana Jerman

    2014-01-01

    Full Text Available This paper deals with the value or more specifically, the contribution of marketing communications strategy to effectiveness of marketing communications and hypothesizes that marketing communications strategy correlate with the effectiveness of marketing communications. The paper consists of two parts: the theoretical framework for the role of marketing communications strategy for the effectiveness of the marketing communications and the empirical analysis, based on the primary data collected. The concept of the marketing communication effectiveness assumes that there are variables that can have a positive influence on the effectiveness of marketing communications, which incorporates facets of the marketing communication strategy and bidirectional communications. The results suggest that Slovenian organisations which design and implement marketing communication strategy, also have more effective marketing communications. The development of marketing communications strategy was correlated with increased effectiveness of marketing communications in their organisation. Managerial implications are discussed along with directions for further research.

  13. Potential market for novel tuberculosis diagnostics: worth the investment?

    Science.gov (United States)

    Kik, Sandra V; Denkinger, Claudia M; Jefferson, Carole; Ginnard, Janet; Pai, Madhukar

    2015-04-01

    The potential available market (PAM) for new diagnostics for tuberculosis that meet the specifications of the high-priority target product profiles (TPPs) is currently unknown. We estimated the PAM in 2020 in 4 high-burden countries (South Africa, Brazil, China, and India) for tests that meet the specifications outlined in the TPPs. The yearly PAM was estimated for the most likely application of each TPP. In 2020 the PAM for all 4 countries together was estimated to be (1) 12M tests/year with a value of 48M-71M USD for a sputum smear-replacement test; (2) 16M tests/year with a value of 65M-97M USD for a biomarker test; (3) 18M tests/year with a value of 18M-35M USD for a triage test; (4) 12M tests/year with a value of 59M-2238M USD for a tuberculosis detection plus drug susceptibility test (DST) all-in-one or 1.5M tests/year for a DST that follows a positive tuberculosis detection test with a corresponding value of 75M-121M for both tuberculosis detection and DST. Although there is a considerable potential market for novel tuberculosis diagnostics that fit the specification of the TPPs in the 4 high-burden countries, the actual market for an individual product remains uncertain. © The Author 2014. Published by Oxford University Press on behalf of the Infectious Diseases Society of America. All rights reserved. For Permissions, please e-mail: journals.permissions@oup.com.

  14. An empirical study of marketing communications effectiveness in Slovenian market

    OpenAIRE

    Jerman, Damjana; Završnik, Bruno

    2017-01-01

    This paper deals with the value or more specifically, the contribution of marketing communications strategy to effectiveness of marketing communications and hypothesizes that marketing communications strategy correlate with the effectiveness of marketing communications. The paper consists of two parts: the theoretical framework for the role of marketing communications strategy for the effectiveness of the marketing communications and the empirical analysis, based on the primary data collected...

  15. Current assessment and future potential of the international nuclear market

    International Nuclear Information System (INIS)

    Cassidy, P.R.

    1983-01-01

    This is a study of the current and future situation of the international nuclear market. This paper highlights the projections as seen not only by Bechtel Power Corporation, but also by the international nuclear community. It covers in particular the electric power growth projection; the percentage of probable nuclear power generation; operating services for existing nuclear power plants; and the nuclear fuel cycle. (NEA) [fr

  16. Leachate from market refuse and biomethanation study.

    Science.gov (United States)

    Mukherjee, S N; Kumar, Sunil

    2007-12-01

    The market place is considered to be an important centre of daily life of campus community. In India, as in Europe and the USA, other forms of shopping have emerged significantly and now predominate, for instance department stores and supermarkets. Though, it is suffered from poor waste management, but the place could be a potential source for obtaining non-conventional energy. The present study examined the quality of market waste management of the Indian Institute of Technology Campus along with the feasibility of biogas production from leachate generated in the waste. Solid wastes from different storage locations of the market place were collected and analyzed. The characteristics of solid wastes were found to be degradable in nature. The wastes, composed of 85% of vegetable origin, were placed in a container and water was added to to generate leachate. The self-purification efficiency of leachate was also studied in the Indian environment and compared with research findings in the USA under an identical moisture application rate. Leachate characterization was investigated both under saturated and submerged conditions. The treatability of leachate was studied in a laboratory-scale up-flow anaerobic filter with hollow burnt clay rings as packing media. It was observed that 4,000-6,000 mg/l would be the optimum range of inlet chemical oxygen demand (COD) concentration for leachate treatment because of the inhibitory effect of ammonia, sulphide, volatile fatty acids and toxic metals in high concentrations at higher strengths of leachate. The gas production rate was found to be at a maximum at 38 degrees C and containing 70-75% methane. From experimental data, it was revealed that 83% COD was removed with input COD concentration of 5,475 mg/l at 2 days hydraulic retention time with biogas yield coefficients of 0.61. The present study also investigated the removal efficiency of chloride, ammonia, sulphide and nitrate.

  17. Market Potential Estimation of a Small and Medium Size Reactor

    International Nuclear Information System (INIS)

    Oh, K. B.; Yang, M. H.; Lee, M. K.; Chung, W. S.; Kim, H. J.; Kim, S. S.; Lee, B. W.; Ryu, J. S.; Juhn, P. E.

    2004-12-01

    Technically, nuclear reactors which produce energy in the form of heat can supply energy products other than electricity, including district heat, process heat, potable water etc. Currently non-civil uses of nuclear energy are very limited civil applications except for a military nuclear powered ship and an energy usage in isolated areas. However, the future global environment and an energy resources scarcity could promote a significant usage of non-electrical applications on an industrial scale. Considering these situations, this report analyzed the following: (1) Worldwide non-electrical application of a small and medium sized nuclear reactor - survey the situation of the current technical applications, - survey the global market potential estimation for various applications (2) Technical cooperation potential in several countries - identify necessary conditions for nuclear cooperation, - select candidate countries: Morocco, UAE, Indonesia, Chile and Vietnam, - survey the energy and water situation, - survey the legal and international regime infrastructure

  18. Global stock market linkages reduce potential for diversification

    OpenAIRE

    Karen K. Lewis

    2012-01-01

    Recent European government debt difficulties demonstrate how linked stock markets have become. Problems in countries such as Greece and Italy have depressed stock markets not only on the continent but also in the United States. Such comovement across international financial markets highlights U.S. equity markets’ exposure to foreign markets.

  19. Predicting the Market Potential Using Time Series Analysis

    Directory of Open Access Journals (Sweden)

    Halmet Bradosti

    2015-12-01

    Full Text Available The aim of this analysis is to forecast a mini-market sales volume for the period of twelve months starting August 2015 to August 2016. The study is based on the monthly sales in Iraqi Dinar for a private local mini-market for the month of April 2014 to July 2015. As revealed on the graph and of course if the stagnant economic condition continues, the trend of future sales is down-warding. Based on time series analysis, the business may continue to operate and generate small revenues until August 2016. However, due to low sales volume, low profit margin and operating expenses, the revenues may not be adequate enough to produce positive net income and the business may not be able to operate afterward. The principal question rose from this is the forecasting sales in the region will be difficult where the business cycle so dynamic and revolutionary due to systematic risks and unforeseeable future.

  20. Potential of Biomass for Energy. Market Survey Portugal

    International Nuclear Information System (INIS)

    2007-03-01

    The objective of this market survey is to provide information about the biomass sector in Portugal, relevant to mainly small and medium-sized enterprises (SME) in the Netherlands that are interested to strengthen their position in that sector. Much knowledge could be gathered from conversations with the partners of Sunergy, the company responsible for this survey. Sunergy is producing bio-diesel, and considering further investments in the solid biomass sector, and therefore well familiar with the developments. Other interviews were held with representatives of the Government (DGGE), association of forestry owners (AFLOPS), a biomass trading SME (Sobioen), the leading environmental NGO (Quercus), and an association representing the paper- and pulp industry (CELPA). Chapter 1 is a general introduction on biomass. Chapter 2 gives the background of the Portuguese energy sector and the relative importance of renewable and biomass energies within this market. Some prospects for future developments of the different renewable sources are given. Portugal's energy sector is dominated by a small number of players, which are introduced. Also the current policies and incentives (subsidies) are presented. In Chapter 3 the focus is on the Portuguese biomass sector, presenting the current use of biomass in each of the subsectors: transport, electricity and heat, and an overview of the policy framework specifically for biomass. Chapter 4 is a literature review of the market for existing and potential biomass resources, including demand, supply and other characteristics. Chapter 5 synthesizes the previous chapters. Also an overview of key drivers and key constraints for growth of this sector is given, leading to conclusions regarding the opportunities for Dutch companies. Finally, further information on how to proceed once the interest for Portugal's biomass sector is vested is listed at the end of Chapter 5

  1. Empirical Studies on Sovereign Fixed Income Markets

    NARCIS (Netherlands)

    J.G. Duyvesteyn (Johan)

    2015-01-01

    markdownabstractAbstract This dissertation presents evidence of five studies showing that sovereign fixed income markets are not always price efficient. The emerging local currency debt market has grown to a large size of more than 1.5 trill ion US Dollars at the end of 2012. The factors

  2. Marketing potentials of the social media tools in the banking market of an emerging country

    Directory of Open Access Journals (Sweden)

    Akwesi Assensoh-Kodua

    2016-11-01

    Full Text Available There are many facts that attest to the pervasiveness of social media applications in the current world of business. This communication medium is replacing the well-known emails and complimenting the likes of short message service (SMS and instant messaging and chatting. As part of technology, which is revolutionising the way we do business and live, organizations worldwide are gearing up efforts to take advantage of this phenomenon. In South Africa, the story is the same. However, the Banks in South Africa seems to have problems selling this form of communication to their clientele to augment their service delivery. In view of this, the current study aimed to research into social media concept in South Africa, to highlight its trajectory pros and cons, and investigate why it is not being adopted by these clients, in addition to measuring the continuance intention of those who have accepted banking through social media. It was discovered that, social norm (β=0.579, perceived trust (β=0.510 and user satisfaction (β=0.332, in that order, stood out as the most influencing factors impacting on user acceptance and continuance intention (β=0.384 of social media usage for banking. Perceived behavioural control made no significant impact on users to adopt social media for financial services. As the banking industry keeps investing in the marketing potentials of social media tools for banking, in order to gain competitive advantage in customer service delivery, this social media usage could make a lot of difference when well researched into and managed. In some countries, banking customers are able to do their banking through social media sites, but little is known in South Africa (according to research, regarding the usage of this tool for banking purposes

  3. The Potential of the Market for the Kyoto Mechanisms

    International Nuclear Information System (INIS)

    Zhang, Z.X.

    2000-01-01

    The Kyoto Protocol is the first international environmental agreement to set legally binding greenhouse gas (GHG) emissions targets and timetables for Annex I countries. It incorporates emissions trading and two project-based flexibility mechanisms, namely joint implementation (JI) and the clean development mechanism (CDM) to help Annex I countries to meet their Kyoto targets at a lower overall cost. The extent to which their compliance cost can be lowered depends on the size of the market for all three flexibility mechanisms under the Protocol. This article estimates the size of such a market and demonstrates that restrictions on the use of flexibility mechanisms not only reduce potential of the Annex I countries' efficiency gains, but are furthermore not beneficial to developing countries since they restrict the total financial flows to developing countries under the CDM. Thus, from the perspective of husbanding the world's limited resources, the fewer the restrictions on the use of flexibility mechanisms, the greater are the gains from their use

  4. Potential Fusion Market for Hydrogen Production Under Environmental Constraints

    International Nuclear Information System (INIS)

    Konishi, Satoshi

    2005-01-01

    Potential future hydrogen market and possible applications of fusion were analyzed. Hydrogen is expected as a major energy and fuel mediun for the future, and various processes for hydrogen production can be considered as candidates for the use of fusion energy. In order to significantly contribute to reduction of CO 2 emission, fusion must be deployed in developing countries, and must substitute fossil based energy with synthetic fuel such as hydrogen. Hydrogen production processes will have to evaluated and compared from the aspects of energy efficiency and CO 2 emission. Fusion can provide high temperature heat that is suitable for vapor electrolysis, thermo-chemical water decomposition and steam reforming with biomass waste. That is a possible advantage of fusion over renewables and Light water power reactor. Despite of its technical difficulty, fusion is also expected to have less limitation for siting location in the developing countries. Under environmental constraints, fusion has a chance to be a major primary energy source, and production of hydrogen enhances its contribution, while in 'business as usual', fusion will not be selected in the market. Thus if fusion is to be largely used in the future, meeting socio-economic requirements would be important

  5. Canadian hydro potential in the North American market

    International Nuclear Information System (INIS)

    Adams, K.

    2002-01-01

    Canada's hydro potential in the North American energy market was discussed. Canada is a net exporter of electricity in North America, and since 1990, has exported an average of 28 Terawatt hours/year to the United States. More than 65 per cent of these exports were generated from hydro power plants. It was emphasized that significant reductions in greenhouse gases can be achieved if Canadian hydroelectricity is substituted for coal power generation. It was also noted that although there may not be enough hydro capacity to meet all of North America's energy requirements, development of new large hydro resources in Canada could help meet the growing demand for electricity in the United States. Hydro can also complement other renewable energy sources such as wind and solar. The factors that will determine if Canadian hydropower will contribute to the energy demand are market mechanisms such as greenhouse gas credit trading systems which provide incentive for renewable energy projects. In addition, the existing infrastructure must be expanded both east and west within Canada and north and south between Canada and the United States. 5 figs

  6. Scaling and predictability in stock markets: a comparative study.

    Directory of Open Access Journals (Sweden)

    Huishu Zhang

    Full Text Available Most people who invest in stock markets want to be rich, thus, many technical methods have been created to beat the market. If one knows the predictability of the price series in different markets, it would be easier for him/her to make the technical analysis, at least to some extent. Here we use one of the most basic sold-and-bought trading strategies to establish the profit landscape, and then calculate the parameters to characterize the strength of predictability. According to the analysis of scaling of the profit landscape, we find that the Chinese individual stocks are harder to predict than US ones, and the individual stocks are harder to predict than indexes in both Chinese stock market and US stock market. Since the Chinese (US stock market is a representative of emerging (developed markets, our comparative study on the markets of these two countries is of potential value not only for conducting technical analysis, but also for understanding physical mechanisms of different kinds of markets in terms of scaling.

  7. Scaling and predictability in stock markets: a comparative study.

    Science.gov (United States)

    Zhang, Huishu; Wei, Jianrong; Huang, Jiping

    2014-01-01

    Most people who invest in stock markets want to be rich, thus, many technical methods have been created to beat the market. If one knows the predictability of the price series in different markets, it would be easier for him/her to make the technical analysis, at least to some extent. Here we use one of the most basic sold-and-bought trading strategies to establish the profit landscape, and then calculate the parameters to characterize the strength of predictability. According to the analysis of scaling of the profit landscape, we find that the Chinese individual stocks are harder to predict than US ones, and the individual stocks are harder to predict than indexes in both Chinese stock market and US stock market. Since the Chinese (US) stock market is a representative of emerging (developed) markets, our comparative study on the markets of these two countries is of potential value not only for conducting technical analysis, but also for understanding physical mechanisms of different kinds of markets in terms of scaling.

  8. Economic potential of demand response at household level—Are Central-European market conditions sufficient?

    International Nuclear Information System (INIS)

    Prüggler, Natalie

    2013-01-01

    The aim of this paper is to show the economic potential of demand response (DR) on household level at Central European market conditions. Thereby, required economic benefits for consumers' participation, the realistic load shifting potential at household level and the estimation of essential intelligent infrastructure costs are discussed. The core of this paper builds a case-study applying spot market-oriented load shifting from the supplier's point of view by using Austrian electricity market data, household load profiles as well as a heat pump and e-car charging load profile. It is demonstrated which cost savings for suppliers can be derived from such load shifting procedure at household level. Furthermore, upper cost limits for intelligent infrastructure in order to break-even are derived. Results suggest to take a critical look at European discussions on DR implementation on household level, showing that at Central European market conditions the potential for DR at household level is restricted to significant loads and hence, the applied load shifting strategy is only beneficial with application to heat pumps. In contrast, the frequently discussed shifting of conventional household devices' loads (such as washing machines) economically does not add up. - Highlights: • Calculation of economic potential of domestic DR at Central European market conditions. • Model and case-study of spot market-oriented load shifting from supplier's perspective. • Derivation of supplier's cost savings and upper cost limits for ICT infrastructure. • Results show economic potential of domestic DR to be restricted to significant loads. • Shifting of washing machines economically does not pay off in contrast to heat pumps

  9. Niche Marketing Potentials for Farm Entrepreneurs in Nigeria https ...

    African Journals Online (AJOL)

    User

    . Niche marketing involves targetting a product or service to a small but specific well ... Table 1: Examples of possible niche markets for entrepreneurs in Nigeria. Farm Business .... Concepts, Principles and Decisions, 2nd Edition. Afritowers ...

  10. School of Management, Marketing and Commerce Studies

    Directory of Open Access Journals (Sweden)

    R. B. Nozdryova

    2014-01-01

    Full Text Available Governance and regulation at the national and international level, the management system of the leading companies in the world, forms and methods of management, and marketing, commercial and advertising work form a relatively new subject field in domestic science. These issues have been introduced into the educational process in Russian universities in the second half of the 1980s. At the MGIMO these research areas have been developed for more than 60 years. Scientific School of the Department of Management and Marketing and the Department of Management Foreign Economic Activity is oriented at the international level and focuses on the development of organizational forms and methods of management, marketing strategy, marketing, and commerce in the context of foreign trade and international activities of domestic firms and organizations on the basis of a comprehensive study of advanced management experience of leading foreign countries. In the early stages of its existence, the school was focused on methodological and practical aspects of international commerce and advertising. But gradually its research encompassed the field of management and marketing, and the scientific school in the field of international management and marketing was established on the basis of examination of relevant theories and experiences of leading foreign countries, and especially multinational companies. Originally these studies were conducted by the Department International Economic Relations of the Faculty of International Economic Relations at MGIMO. The disciplines included studies of the foreign trade operations in global markets, management of foreign economic activities in foreign countries, world commodity markets, and others. The textbook "Organization and technology of foreign trade in the capitalist market" by I.N. Gerchikova, Honored Scientist of the Russian Federation, Doctor of Economic Science, Professor, published in 1977 already contained sections on

  11. Gauging the investment potential of international real estate markets

    OpenAIRE

    Lee, Stephen L.

    2005-01-01

    Investing in real estate markets overseas means venturing into the unknown, where you meet unfamiliar political and economic environments, unstable currencies, strange cultures and languages, and so although the advantages of international diversification might appear attractive, the risks of international investment must not be overlooked. However, capital markets are becoming global markets, and commercial real estate markets are no exception, accordingly despite the difficulties posed by v...

  12. Labor Markets in Transformation: Case Studies of Latin America

    OpenAIRE

    Jonasson, Erik

    2009-01-01

    This dissertation contains three independent studies that analyze labor markets in transformation. They focus on two central elements of labor markets in developing countries: non-agricultural employment in the rural economy and informal employment in the urban economy. Rural non-agricultural employment (RNAE) is being increasingly emphasized as a potential pathway out of rural poverty for people who are unable to secure their income in agriculture. By paying particular attention to th...

  13. Fuel cell two-wheelers : good market potential in Shanghai and suggestions for development

    International Nuclear Information System (INIS)

    Li, L.; Yu, Z.; Gong, H.

    2005-01-01

    A feasibility study on the market potential of 2-wheel fuel cell vehicles in Shanghai, China was presented. The Chinese government has recently invested a considerable amount of money in fuel cell technology research programs. However, 2-wheel fuel cell vehicles are not included in the program's plans. Considering future transportation models and examining market demand, it was anticipated that the 2-wheel fuel cell vehicles have an enormous market potential in China. An outline of market demands was presented. Issues concerning technological availability, hydrogen supply availability and government policies were considered. An economic overview of Shanghai was presented. International trends in fuel cell vehicles were reviewed, as well as issues concerning traffic and environmental impacts. Recommended policies for development were presented. Supply and demand issues were also considered. At present, 2-wheelers are only at the conceptual and demonstration stage. A graduated commercial framework for fuel cell bicycles and scooters was presented, which included initial production and medium scale production phases as well as the development of a hydrogen supply network over a period of 9 years. It was concluded that, as there are more than 9 million bicycles and over 300,000 motorcycles in Shanghai, there is potentially a huge market and a good base the development phases and gradual commercialization of 2-wheel fuel cell vehicles. 9 refs., 4 tabs., 3 figs

  14. MARKETING SYSTEM OF MARINE FISH IN BANGLADESH: AN EMPIRICAL STUDY

    OpenAIRE

    Islam, M. Serajul; Miah, Tofazzal Hossain; Haque, Md. Mojammel

    2000-01-01

    This paper was designed to investigate the present status of marine fish marketing aiming to determine marketing costs, margins and profits of marketing intermediaries both in domestic and export marketing. Primary data were collected by survey method wherein various market intermediaries were interviewed from selected districts for eliciting information at various stages of marine fish marketing. The study revealed that marketing margin as well as marketing profit both were relatively higher...

  15. Fuel cell two wheelers: Good market potential in Shanghai and the suggestions for development. Paper no. IGEC-1-145

    International Nuclear Information System (INIS)

    Li, L.; Yu, Z.; Gong, H.

    2005-01-01

    This paper presents the feasibility and the market potential for developing the Fuel Cell two-wheelers in Asia. Shanghai is taken as one case for this analysis. Based on the study of the transportation modal, the constitute of the vehicles both motored and non-motored, the future planning for the transportation and the market potential of two-wheelers requirement and the quick development market of Battery Bicycles in Shanghai, the potential market of Fuel Cell Two-wheelers in Shanghai is predicated. The predominance in the research and development for Fuel Cell stacks, the storage for the hydrogen and the local supply ability of hydrogen of Shanghai are also introduced. The Shanghai's Fuel Cell Market potential is also presented based on the population of motorcycles at last. The suggestions for the further development of Fuel Cell two-wheelers are proposed. (author)

  16. Market chances for innovative natural gas applications. The determination of market potential by means of a phase model

    International Nuclear Information System (INIS)

    Hoelen, Q.E.J.J.M.; Klootwijk, M.

    2000-01-01

    Innovative applications of natural gas can increase the sale of natural gas, support energy companies in the development of commercial activities, and contribute to energy efficiency measures. The Dutch natural gas trading company Gasunie supports those developments by investigating the market potential of innovative gas appliances. Use is made of the so-called Phase Model for Market Introduction, developed by Kea Consult

  17. The factors in the development of marketing potential of trading enterprises

    Directory of Open Access Journals (Sweden)

    Bubenets Iryna

    2016-03-01

    Full Text Available The purpose of this article is the selection and systematization of the influence factors the formation and development of marketing potential of trading enterprises. Currently, when enterprises have experienced an acute shortage of financial resources the value of the marketing potential of the enterprise increases. Since the marketing potential is determined by the possibility of using their own marketing resources, taking into account external and internal factors, their concretization and systematization for increasing the total effective functioning of the economic subsystems of the enterprise are now becoming ever more relevant. Taking into consideration the content of the main functions of business enterprises the author distinguishes the following groups of factors of formation and development of marketing potential of an enterprise: external (external development resources and market opportunities, external marketing environment; internal (internal marketing environment marketing reflects the tangible and intangible resources and capabilities internal development of commercial enterprise. The author has researched and identified the factors-activators of marketing potential of the trading enterprises, which influence greatly on the current and future state of the management system of the marketing potential of the enterprise and help define the desired strategy for the development of marketing potential.

  18. Luxury and Premium Fashion Brands Online Marketing : Case Study Kiosked Limited

    OpenAIRE

    Nuutinen, Susanna

    2012-01-01

    The online marketing of luxury fashion brands has traditionally been a slow-paced business. Consumers are spending an increasing amount of time online and the electronic market provides enormous marketing and sales potential for companies that wish to increase brand awareness or conduct other marketing activities. The aim of this study is to conduct an understanding of the world of luxury fashion brands and how they perform their online marketing. The scope of the research is narrowed in...

  19. Exploring the Poverty Reduction Potential of Social Marketing in Tourism Development

    Directory of Open Access Journals (Sweden)

    Dao V. Truong

    2015-12-01

    Full Text Available Although social marketing has been demonstrated to be an effective tool of behavior change in a variety of contexts, its poverty reduction potential in tourism development has captured limited research attention. This paper explores the potential contribution of social marketing to tourism-related poverty alleviation in Sapa, Vietnam. It does so by creating an understanding of how local residents perceive poverty, then exploring whether social marketing could be a potential solution in the case of Sapa. Through participant observations and semi-structured interviews, this study reveals that local people perceive poverty as a lack of rice and/or income and ascribe it to both internal and external factors. Local women often follow tourists to sell handicrafts, causing discomfort for tourists and driving them away from certain destinations. Insufficient capital and farming land are also identified as a critical barrier to poverty reduction. This study argues that by understanding the poor people’s perspectives on poverty, we can identify meaningful approaches to poverty alleviation. Thereby, social marketing can be one of the tools to bring the marginalized voice of poor people to the attention of decision-makers.

  20. Developing Equity Culture and Partnerships in the Investment Market: a Study on Iran’s over the Counter Market

    Directory of Open Access Journals (Sweden)

    Mehdi SALEHI

    2012-03-01

    Full Text Available The equity culture has an effective role in developing investment market and represents economic development. In the current study, polling and questionnaire method was used to determine the approach of organizational stockholders and exchange stockbrokers to over the counter market (OTC role in developing partnerships and equity culture in the investment market of Iran. The results demonstrate that the statistical population deems the transparency of Iran’s OTC market favorable and that the OTC market has acceptable trading expenses for investors and company’s involvement. Also, in addition to adequate supporting and educational facilities in Iran’s OTC market, there is the potential for innovation and diversity in trading opportunities for investors and individuals and reduces investor’s risks for investment and involvement in the investment market. Also there is no significant dereference between the approaches of organizational shareholders and exchange stockbrokers with regards to the discussed variables.

  1. STUDY ON GRAIN MARKET IN THE WORLD

    Directory of Open Access Journals (Sweden)

    Elena COFAS

    2013-01-01

    Full Text Available In the global economy, the market occupies a representative place because the grain is grown on a large area and it is important both to ensure food security and safety, but also for animal feed. In order to accomplish this study we have used certain indicators, of which the most representative are: acreage, production obtained, yield per hectare, food consumption, imports, exports and last but not least the price. World market of cereals has increased in the past decade due to increased consumption of cereals, especially in less developed countries economically. World grain market evolution in the analyzed period was disrupted on one side by the global economic crisis and on the other side by bad weather changes that occur on a global scale and have had a negative impact on acreage, production achieved, prices etc. According to forecasts the global market for cereals is expected to increase trade with cerereale, while diminishing stocks.

  2. Geothermal direct heat use: Market potential/penetration analysis for Federal Region 9

    Science.gov (United States)

    Powell, W. (Editor); Tang, K. (Editor)

    1980-01-01

    A preliminary study was made of the potential for geothermal direct heat use in Arizona, California, Hawaii, and Nevada (Federal Region 9). An analysis was made of each state to: (1) define the resource, based on the latest available data; (2) assess the potential market growth for geothermal energy; and (3) estimate the market penetration, projected to 2020. Findings of the study include the following: (1) Potentially economical hydrothermal resources exist in all four states of the Region: however, the resource data base is largely incomplete, particularly for low to moderate temperature resources. (2) In terms of beneficial heat, the total hydrothermal resource identified so far for the four states is on the order of 43 Quads, including an estimated 34 Quads of high temperature resources which are suitable for direct as well as electrical applications. (3) In California, Hawaii, and Nevada, the industrial market sector has somewhat greater potential for penetration than the residential/commercial sector. In Arizona, however, the situation is reversed, due to the collocation of two major metropolitan areas (Phoenix and Tucson) with potential geothermal resources.

  3. Potential Markets for Wood-Plastic Composites in Japan

    Energy Technology Data Exchange (ETDEWEB)

    Hirayama, T. [Central Research Laboratory, Showa Denko K.K., Ota-Ku, Tokyo (Japan)

    1968-10-15

    The marketing possibilities of natural and treated woods are compared. A description is given of the advantages and disadvantages of these materials, together with the effects that improved quality might have on marketing prospects. Extensive reference tables illustrate the change in supply and demand over a number of years. (author)

  4. European oil demand and 1993 Common Market potential effects

    International Nuclear Information System (INIS)

    Chevalier, J.M.

    1991-01-01

    Unification of the energy european market will heavily enhance external energy dependence and inter-energy competition. In order to respond to these new challenges, petroleum industry will have to change, probably in the direction of an increased integration concentration. Petroleum market share, moreover, will depend largely from environmental trends in EEC politics and regulations

  5. The emergence of business model for digital innovation projects without predetermined usage and market potential

    OpenAIRE

    Antonopoulou, Katerina; Nandhakumar, Joe; Begkos, Christos

    2016-01-01

    In this paper we explore the emergence of business model for digital innovation projects without predetermined usage and uncertain market potential. We studied a firm, which was producing and launching digital platforms for managing organizational operations. Drawing on a case study of developing this digital platform, we identified three recurring calculative and narrative practices: ideating; concocting; aligning. We argue that through these practices various epistemic objects (which we cal...

  6. Study on electricity markets in Romania

    Directory of Open Access Journals (Sweden)

    Alexandra FLOREA

    2017-03-01

    Full Text Available In this paper, we detail about the components of the wholesale electricity market in Romania: Market for Bilateral Contracts (Central Market with continuous double negotiation of bilateral electric energy contracts (CM - OTC, Centralized Market for bilateral electric energy contracts, Day-Ahead Market (DAM, Inter-Daily Market (IM, Balancing Market (BM, Centralized Market for universal service (CMUS. In addition, for each type of market we generated diagrams with the main business processes.

  7. Theoretical aspects of the definition of market potential and targeting by domestic companies

    OpenAIRE

    T.А. Zaychuk

    2012-01-01

    The article deals with methodological approaches to determine market potential, which are used in world practice. Based on analysis of existing scientific approaches to the selection of target market it is developed the methodology of assessment of market segments attractiveness adapted to the needs and capabilities of domestic enterprises.

  8. Geography of Existing and Potential Alternative Fuel Markets in the United States

    Energy Technology Data Exchange (ETDEWEB)

    Johnson, C.; Hettinger, D.

    2014-11-01

    When deploying alternative fuels, it is paramount to match the right fuel with the right location, in accordance with local market conditions. We used six market indicators to evaluate the existing and potential regional market health for each of the five most commonly deployed alternative fuels: electricity (used by plug-in electric vehicles), biodiesel (blends of B20 and higher), E85 ethanol, compressed natural gas (CNG), and propane. Each market indicator was mapped, combined, and evaluated by industry experts. This process revealed the weight the market indicators should be given, with the proximity of fueling stations being the most important indicator, followed by alternative fuel vehicle density, gasoline prices, state incentives, nearby resources, and finally, environmental benefit. Though markets vary among states, no state received 'weak' potential for all five fuels, indicating that all states have an opportunity to use at least one alternative fuel. California, Illinois, Indiana, Pennsylvania, and Washington appear to have the best potential markets for alternative fuels in general, with each sporting strong markets for four of the fuels. Wyoming showed the least potential, with weak markets for all alternative fuels except for CNG, for which it has a patchy market. Of all the fuels, CNG is promising in the greatest number of states--largely because freight traffic provides potential demand for many far-reaching corridor markets and because the sources of CNG are so widespread geographically.

  9. Herbal Medicine for Market Potential in Malaysia: An Overview

    International Nuclear Information System (INIS)

    Shafii khamis

    2014-01-01

    Due to side effects of synthetic drugs, herbal products are rapidly gaining popularity in the world market. The global herbal market in 2010 was US$65 billion and is estimated to hit US$93 billion in 2015. The Malaysian herbal market is estimated to expand from RM7 billion in 2010 to about RM29 billion by 2020. Inspite of its rich biodiversity and well-practised knowledge of herbal medicine amongst its multi cultured population, the share of Malaysia in the global herbal market is very small and not up to the mark. The present article will deal with the measures to be adopted for global promotion of Malaysian herbal products. The scenario and perceptions of herbal medicine are discussed. (author)

  10. Bio-hydrogen Production Potential from Market Waste

    Directory of Open Access Journals (Sweden)

    Lanna Jaitalee

    2010-07-01

    Full Text Available This research studied bio-hydrogen production from vegetable waste from a fresh market in order to recover energy. A series of batch experiments were conducted to investigate the effects of initial volatile solids concentration on the bio-hydrogen production process. Lab bench scale anaerobic continuous stirred-tank reactors (CSTR were used to study the effect of substrate and sludge inoculation on hydrogen production. Three different concentrations of initial total volatile solids (TVS of organic waste were varied from 2%, 3% and 5% respectively. The pH was controlled at 5.5 for all batches in the experiment. The results showed that bio-hydrogen production depended on feed-substrate concentration. At initial TVS content of 3%, the highest hydrogen production was achieved at a level of 0.59 L-H2/L at pH 5.5. The maximum hydrogen yield was 15.3 ml H2/g TVS or 8.5 ml H2/g COD. The composition of H2 in the biogas ranged from 28.1-30.9% and no CH4 was detected in all batch tests.

  11. Export market potential for Alaskan and Western US coals

    International Nuclear Information System (INIS)

    Sims, J.

    1992-01-01

    Major utilization trends may create opportunity for dramatic expansion of Alaska's coal exports from a huge ultra-low sulfur coal resource base. Markets are expected to open up in the Pacific Basin for sub-bituminous and bituminous steam coals from Alaska to include not only run-of-mine coals but also product streams from beneficiation technologies. Market considerations aside, deficiencies in physical infrastructure and an unresolved resource ownership issue are the principal impediments at this time to property development

  12. Marketing and clinical trials: a case study

    Directory of Open Access Journals (Sweden)

    Entwistle Vikki A

    2007-11-01

    Full Text Available Abstract Background Publicly funded clinical trials require a substantial commitment of time and money. To ensure that sufficient numbers of patients are recruited it is essential that they address important questions in a rigorous manner and are managed well, adopting effective marketing strategies. Methods Using methods of analysis drawn from management studies, this paper presents a structured assessment framework or reference model, derived from a case analysis of the MRC's CRASH trial, of 12 factors that may affect the success of the marketing and sales activities associated with clinical trials. Results The case study demonstrates that trials need various categories of people to buy in – hence, to be successful, trialists must embrace marketing strategies to some extent. Conclusion The performance of future clinical trials could be enhanced if trialists routinely considered these factors.

  13. Marketing and clinical trials: a case study.

    Science.gov (United States)

    Francis, David; Roberts, Ian; Elbourne, Diana R; Shakur, Haleema; Knight, Rosemary C; Garcia, Jo; Snowdon, Claire; Entwistle, Vikki A; McDonald, Alison M; Grant, Adrian M; Campbell, Marion K

    2007-11-20

    Publicly funded clinical trials require a substantial commitment of time and money. To ensure that sufficient numbers of patients are recruited it is essential that they address important questions in a rigorous manner and are managed well, adopting effective marketing strategies. Using methods of analysis drawn from management studies, this paper presents a structured assessment framework or reference model, derived from a case analysis of the MRC's CRASH trial, of 12 factors that may affect the success of the marketing and sales activities associated with clinical trials. The case study demonstrates that trials need various categories of people to buy in - hence, to be successful, trialists must embrace marketing strategies to some extent. The performance of future clinical trials could be enhanced if trialists routinely considered these factors.

  14. Search for Internal Cancers in Mice Tattooed with Inks of High Contents of Potential Carcinogens: A One-Year Autopsy Study of Red and Black Tattoo Inks Banned in the Market.

    Science.gov (United States)

    Sepehri, Mitra; Lerche, Catharina M; Hutton Carlsen, Katrina; Serup, Jørgen

    2017-01-01

    Tattoo ink stock products often contain potential carcinogens, which on large-scale population exposure may be clinically relevant. The aim of this autopsy study in mice was to screen major organs for clinical and subclinical cancers. Mice were tattooed on their backs. In total, 48 mice were included and divided into 4 groups; 11 mice tattooed black, 10 tattooed red, and 5 mice serving as untreated controls. A group of 22 mice with black tattoos and exposed to ultraviolet radiation (UVR) were also studied. The black and red inks were both stock products banned on the Danish market due to the measured contents of potential carcinogens; benzo(a)pyrene and 2-anisidine, respectively. The mice were housed for 1 year after tattooing, and autopsy study on internal organs was performed. Tissue samples were systematically taken from major organs for screening of subclinical changes, not detected by visual examination. Any observed deviation from normal structure was subject to biopsy and light microscopy. All mice survived the 1-year observation period. Autopsy revealed no macroscopic signs of cancer. Microscopic search of internal organs showed no subclinical or clinical cancer. Despite extensive tattoos with 2 banned inks, the long-term observation in mice showed no internal cancers nor was the combination of carcinogen and UVR associated with cancer. Lack of observed malignancy might be explained by the fact that tattooing is only a single dose exposure. Registered data on carcinogens relies on repeated or chronic exposures. The study does not support the hypothesis that tattooing causes cancer. © 2017 S. Karger AG, Basel.

  15. The marketing potential of corporate social responsibility activities: the case of the alcohol industry in Latin America and the Caribbean.

    Science.gov (United States)

    Pantani, Daniela; Peltzer, Raquel; Cremonte, Mariana; Robaina, Katherine; Babor, Thomas; Pinsky, Ilana

    2017-01-01

    The aims were to: (1) identify, monitor and analyse the Corporate Social Responsibility (CSR) practices of the alcohol industry in Latin America and the Caribbean (LAC) and (2) examine whether the alcohol industry is using these actions to market their products and brands. Nine health experts from Argentina, Brazil and Uruguay conducted a content analysis of 218 CSR activities using a standardized protocol. A content rating procedure was used to evaluate the marketing potential of CSR activities as well as their probable population reach and effectiveness. The LEAD procedure (longitudinal, expert and all data) was applied to verify the accuracy of industry-reported descriptions. A total of 55.8% of the actions were found to have a marketing potential, based on evidence that they are likely to promote brands and products. Actions with marketing potential were more likely to reach a larger audience than actions classified with no marketing potential. Most actions did not fit into any category recommended by the World Health Organization; 50% of the actions involving classroom and college education for young people were found to have marketing potential; 62.3% were classified as meeting the definition of risk management CSR. Alcohol industry Corporate Social Responsibility activities in Latin America and the Caribbean appear to have a strategic marketing role beyond their stated philanthropic and public health purpose. © 2016 Society for the Study of Addiction.

  16. An economic study of palm oil marketing in Akwa Ibom state ...

    African Journals Online (AJOL)

    However, the fluctuating trends in the production and marketing of palm oil in the State, calls for adequate economic investigation in order to enhance the potentials of the enterprise. The study covered the major markets in Akwa Ibom State, namely Uyo, Eket, Etinan, and Ikot Abasi main markets. In all, both the producers, ...

  17. The Modular Market. Studies in Further Education.

    Science.gov (United States)

    Theodossin, Ernest

    Origins of modular courses and the module in British postcompulsory education are considered, along with characteristics of modules, credit transfer, five case studies, and marketing in further and higher education. A module is a measured part (or course) of an extended learning experience that leads to specified qualifications. A designated…

  18. Potential marketing plan for Sony Computer Entertainment, Inc. to China

    OpenAIRE

    Li, Weishen

    2013-01-01

    The purpose of this thesis was to create a marketing plan for Sony Computer Enter-tainment, Inc. (SCE) for its market entry in mainland China. SCE is a major Japanese video game company which develops and manufactures video game consoles and game software on a global scale. SCE belongs to Sony Cooperation. Sony operates almost its every single business in China except the video game business due to the internal factors of China. Along with the great increase of Chinese people’s purchas-ing po...

  19. Small-scale fuel cell cogen: application potentials and market strategies

    International Nuclear Information System (INIS)

    Vogel, Bernd

    2000-01-01

    Small (less than 5 kW) fuel-cell cogeneration systems are now being developed for use in residential buildings. The devices are expected to be on the market in five years. The article discusses the potential for their large-scale introduction, the impact of this new technology on the natural gas business, potential applications and marketing strategies

  20. Sustainable (Re)Construction : The Potential of the Renovation Market

    NARCIS (Netherlands)

    Usanov, A.; Chivot, E.

    2013-01-01

    The Sustainable Urban (Re)Construction Briefing argues that renovation is going to play an increasingly important role in the overall construction market – for several reasons. One of them is the urgency of climate change mitigation. Europe has a large stock of buildings, which together contribute

  1. Management system and potential markets for a HTR-GT plant

    International Nuclear Information System (INIS)

    Crommelin, G.A.K.

    1997-01-01

    This article will discuss some aspects which could be helpful to execute a HTR-GT study successfully: 1. The preferred type of organisation for such a study; in order to achieve a maximum of support in society and industry, a minimum of through life costing and a maximum of through life support. 2. The lead time needed for such studies i.e. the design, component testing, prototype testing, the required efficiency, the type of energy in quantity and quality, financial targets, controllability, maintainability and reliability. 3. The potential markets for the nuclear gasturbine driven energy plants in the low power range. Analyses of the markets will be explained from the user's point of view on why, when and how, for what purpose, in which power range, as well as how many units per application would be required. (author)

  2. Market study on the Mexican market for electrical distribution equipment

    International Nuclear Information System (INIS)

    1991-01-01

    A brief historical survey of the development of the Mexican electric power sector is presented, along with an overview of the state of the Mexican economy since the late 1980s and the present characteristics of the Mexican electricity sector. The Mexican market for electric power generation and distribution equipment is then assessed, from the perspective of Canadian suppliers and manufacturers intending to enter this market. Projected consumption of electrical generation and distribution equipment in Mexico for 1994 is estimated at US$1,035,600,000 ($719.4 million in production, $356.9 million in imports, and $40.7 million in exports). This market increased 12.3% in 1990, and since power demand in Mexico has been growing faster than growth in capacity, it is possible that investments in the electricity sector will grow at faster rates. Items which are traditionally imported include nuclear reactors and related equipment, boilers, turbines, power breakers, valves, coal and ash handling equipment, relays, automatic controls, and chemical treatment equipment. The USA has the greatest share of the import market with 35%, followed by Japan (22%), Switzerland (18%), and Germany (13%). Canadian exports have concentrated on distribution equipment and only totalled $1.7 million in 1990. Electricity is distributed to some 16.6 million users over a national interconnected system having total installed capacity of 30,513 MW in 1991. There are plans to increase capacity by 9.7 GW by 1994 and another 37.4-47.8 GW between 1995 and 2010. Projections of electricity needs by region are listed along with the new power plants targeted for investment. Market liberalization and lowering of tariffs have made the Mexican market more accessible to exporters. 8 tabs

  3. Energy Policy Case Study - Texas: Wind, Markets, and Grid Modernization

    Energy Technology Data Exchange (ETDEWEB)

    Orrell, Alice C. [Pacific Northwest National Lab. (PNNL), Richland, WA (United States); Homer, Juliet S. [Pacific Northwest National Lab. (PNNL), Richland, WA (United States); Bender, Sadie R. [Pacific Northwest National Lab. (PNNL), Richland, WA (United States); Weimar, Mark R. [Pacific Northwest National Lab. (PNNL), Richland, WA (United States)

    2016-09-19

    This document presents a case study of energy policies in Texas related to power system transformation, renewable energy and distributed energy resources (DERs). Texas has experienced a dramatic increase in installed wind capacity, from 116 MW in 2000 to over 15,000 MW in 2015. This achievement was enabled by the designation of Competitive Renewable Energy Zones (CREZs) and new transmission lines that transmit wind to load centers. This report highlights nascent efforts to include DERs in the ERCOT market. As costs decline and adoption rates increase, ERCOT expects distributed generation to have an increasing effect on grid operations, while bringing potentially valuable new resources to the wholesale markets.

  4. Can inbound and domestic medical tourism improve your bottom line? Identifying the potential of a U.S. tourism market.

    Science.gov (United States)

    Fottler, Myron D; Malvey, Donna; Asi, Yara; Kirchner, Sarah; Warren, Natalia A

    2014-01-01

    In large part due to current economic conditions and the political uncertainties of healthcare reform legislation, hospitals need to identify new sources of revenue. Two potentially untapped sources are inbound (international) and domestic (within the United States) medical tourists. This case study uses data from a large, urban healthcare system in the southeastern United States to quantify its potential market opportunities for medical tourism. The data were mined from electronic health records, and descriptive frequency analysis was used to provide a preliminary market assessment. This approach permits healthcare systems to move beyond anecdotal information and assess the relative market potential of their particular geographic area and the diagnostic services they offer for attracting inbound and domestic medical tourists. Implications for healthcare executives and guidance on how they can focus marketing efforts are discussed.

  5. Empirical Studies on Financial Markets: Private Equity, Corporate Bonds and Emerging Markets

    NARCIS (Netherlands)

    G.J. de Zwart (Gerben)

    2008-01-01

    textabstractThis dissertation consists of five empirical studies on financial markets. Each study can be read independently and covers a specific market, either private equity, corporate bonds or emerging markets. The first study documents that risk factors cannot account for the significant excess

  6. Using Empirical Data to Estimate Potential Functions in Commodity Markets: Some Initial Results

    Science.gov (United States)

    Shen, C.; Haven, E.

    2017-12-01

    This paper focuses on estimating real and quantum potentials from financial commodities. The log returns of six common commodities are considered. We find that some phenomena, such as the vertical potential walls and the time scale issue of the variation on returns, also exists in commodity markets. By comparing the quantum and classical potentials, we attempt to demonstrate that the information within these two types of potentials is different. We believe this empirical result is consistent with the theoretical assumption that quantum potentials (when embedded into social science contexts) may contain some social cognitive or market psychological information, while classical potentials mainly reflect `hard' market conditions. We also compare the two potential forces and explore their relationship by simply estimating the Pearson correlation between them. The Medium or weak interaction effect may indicate that the cognitive system among traders may be affected by those `hard' market conditions.

  7. Potential Effects of Disruptive Political Trends in International Tourism Market

    Directory of Open Access Journals (Sweden)

    Ali Öztüren

    2017-05-01

    Full Text Available The purpose of this paper is to discuss the prospective effects of the latest political incidences on the international tourism market. In this context, the arguments are based on the implications of the USA elections and the Brexit. The methodology of this paper comprises the discussion of the debates related to the recent political experiences. International tourism activities cannot be isolated from the political environment. It is clear that the new political incidences will require novel insights and strategies in conducting international tourism business globally. This paper provides a viewpoint of the today’s political scenarios that will certainly affect the international tourism market. It can be used to comprehend insights that can be used to plan the tourism futures.

  8. ROMANIA’S PRIVATE HEALTH INSURANCE MARKET POTENTIAL

    Directory of Open Access Journals (Sweden)

    GHEORGHE MATEI

    2012-10-01

    Full Text Available The significant gap between the quality of life and the level of health expenditure has led to the need to reconsider the modalities and the sources of collecting and redirecting the funds of the sanitary sector in such a way that sustainable medical results are generated for the entire population of the globe. Under these circumstances, the role of private health insurance is constantly increasing, even though its importance is still being influenced by the types of social policy and the dimension of the public health sector at national level. Due to the impact of these factors, the actual dimension of private health insurance market varies significantly across countries. In order to be able to realistically assess the level of development of the private health insurance market in Romania, the analysis has to be taken further than the simplistic measurement of indicators such as income and expenditure.

  9. Potential markets for thermal coal in Canada 1978-2000

    Energy Technology Data Exchange (ETDEWEB)

    1979-01-01

    This paper evaluates thermal coal demand by industrial consumers such as cement plants and pulp and paper plants and, on a provincial basis, by thermal electric generating plants. Transportation costs to the identified market locations from four representative coal supply areas in Canada are estimated and used to calculate net-back figures attainable at coal mine sites. Transportation methods considered are rail, ship, truck, intermodal terminals, coal slurry pipeline, and electric transmission from mine-mouth.

  10. Battery energy storage market feasibility study

    Energy Technology Data Exchange (ETDEWEB)

    Kraft, S. [Frost and Sullivan, Mountain View, CA (United States); Akhil, A. [Sandia National Labs., Albuquerque, NM (United States). Energy Storage Systems Analysis and Development Dept.

    1997-07-01

    Under the sponsorship of the Department of Energy`s Office of Utility Technologies, the Energy Storage Systems Analysis and Development Department at Sandia National Laboratories (SNL) contracted Frost and Sullivan to conduct a market feasibility study of energy storage systems. The study was designed specifically to quantify the energy storage market for utility applications. This study was based on the SNL Opportunities Analysis performed earlier. Many of the groups surveyed, which included electricity providers, battery energy storage vendors, regulators, consultants, and technology advocates, viewed energy storage as an important enabling technology to enable increased use of renewable energy and as a means to solve power quality and asset utilization issues. There are two versions of the document available, an expanded version (approximately 200 pages, SAND97-1275/2) and a short version (approximately 25 pages, SAND97-1275/1).

  11. Battery energy storage market feasibility study

    International Nuclear Information System (INIS)

    Kraft, S.; Akhil, A.

    1997-07-01

    Under the sponsorship of the Department of Energy's Office of Utility Technologies, the Energy Storage Systems Analysis and Development Department at Sandia National Laboratories (SNL) contracted Frost and Sullivan to conduct a market feasibility study of energy storage systems. The study was designed specifically to quantify the energy storage market for utility applications. This study was based on the SNL Opportunities Analysis performed earlier. Many of the groups surveyed, which included electricity providers, battery energy storage vendors, regulators, consultants, and technology advocates, viewed energy storage as an important enabling technology to enable increased use of renewable energy and as a means to solve power quality and asset utilization issues. There are two versions of the document available, an expanded version (approximately 200 pages, SAND97-1275/2) and a short version (approximately 25 pages, SAND97-1275/1)

  12. A global assessment of market accessibility and market influence for global environmental change studies

    NARCIS (Netherlands)

    Verburg, P.H.; Ellis, E.C.; Letourneau, A.

    2011-01-01

    Markets influence the global patterns of urbanization, deforestation, agriculture and other land use systems. Yet market influence is rarely incorporated into spatially explicit global studies of environmental change, largely because consistent global data are lacking below the national level. Here

  13. VIETNAM AND FOREIGN DIRECT INVESTMENT: POTENTIALS ANDCHALLENGES ON THE LABOR MARKET

    Directory of Open Access Journals (Sweden)

    Nathalie Homlong

    2013-07-01

    Full Text Available For several years Vietnam has been receiving attention as an attractive businesslocation for foreign companies. But in spite of overall positive economicdevelopments, foreign companies in Vietnam also experience challenges, e.g.connected to bureaucracy and corruption. Another issue that is of crucialimportance for foreign companies in foreign markets are the conditions on thelabor market. This paper investigates questions about the potentials andchallenges for foreign companies on the Vietnamese labor market, and of howattractive Vietnam’s labor market is compared to India and China.Educationlevels, productivity, wage levels, and number of strikes are among theindicators that are used to compare the attractiveness of Vietnam’s labor market tothe labor markets of China and India. Furthermore the results of almost 30interviews conducted withcompanies from Austria, Germany and Switzerland ontheir experiences with doing business in Vietnam are used to shed light on thestrengths and weaknesses of the labor market in Vietnam.

  14. Marketing and clinical trials: a case study

    OpenAIRE

    Entwistle Vikki A; Snowdon Claire; Garcia Jo; Knight Rosemary C; Shakur Haleema; Elbourne Diana R; Roberts Ian; Francis David; McDonald Alison M; Grant Adrian M; Campbell Marion K

    2007-01-01

    Abstract Background Publicly funded clinical trials require a substantial commitment of time and money. To ensure that sufficient numbers of patients are recruited it is essential that they address important questions in a rigorous manner and are managed well, adopting effective marketing strategies. Methods Using methods of analysis drawn from management studies, this paper presents a structured assessment framework or reference model, derived from a case analysis of the MRC's CRASH trial, o...

  15. Customer value in a B2B setting : An analysis of potential target markets for the rehabilitation company Svenska-Re

    OpenAIRE

    Idenfors, Evelinn; Kjellin, Jennie

    2012-01-01

    This study aims to investigate potential B2B customer segments in Umeå concerning company-wellness and rehabilitation services. We will investigate the market, identify a prospect target market and evaluate this target market on commission from Svenska-Re. The company Svenska-Re offers a service where customers travel to Gran Canaria, Spain, for a three week rehabilitation program. They offer various programs and are specialized in work-related injuries. By evaluating the target market we wil...

  16. Proposed Philippine radiation-sterilization plant, and a survey of market potential

    International Nuclear Information System (INIS)

    Singson, C.C.; Ibe, L.D.

    1975-01-01

    The paper deals with a study to assess the market potential of radiation sterilization in the Philippines. A market survey conducted with the technical assistance of an IAEA expert from India shows that most of the pharmaceutical industries engaged in the manufacture of medical products unanimously agree that there is an urgent need for a centralized radiation sterilization plant to meet the demands of sterilization of most of their products and packaging materials. The authorities of the government and some of the private hospitals surveyed are also very keen for the establishment of a sterilization facility since most modern medical products and devices are made of heat-sensitive thermoplastics which cannot be heat or steam sterilized. Availability of sterile products will help improve the public health standards of the population. The scope of the utilization of a radiation-sterilization facility in Diliman Quezon City is also discussed. (author)

  17. Market potential and growth areas of public utilities. Electromobility; Marktpotenzial und Wachstumsfeld fuer Energieversorger. Elektromobilitaet

    Energy Technology Data Exchange (ETDEWEB)

    Lueers, Thomas [Homburg und Partner, Mannheim (Germany). Kompetenzzentrum Energy/Utilities; Hanitsch, Kai [Homburg und Partner, Mannheim (Germany)

    2010-11-15

    The automobile industry is in full transition. All manufacturers are working on new drive concepts that meet the increasingly rigid emission specifications. Electric power is favoured as an energy source for the future, which gets public utilities interested in teh attractivity of this growing market. Accurate knowledge of the market potential generated by electromobility provides a basis for a targeted and successful marketing strategy. (orig.)

  18. Factors affecting potential market penetration of laser fusion power plants

    International Nuclear Information System (INIS)

    Deonigi, D.E.; Fraley, D.W.

    1979-08-01

    A mini-model has been constructed to estimate the optimal size of laser fusion power plants and to estimate the allowable cost of the first such plant in relation to the next best alternative. In estimating the costs of laser fusion, the mini-model incorporates such factors as market penetration, learning, economies of scale, system size, transmission costs, reserve requirements, development and licensing costs and site costs. The results of the mini-model simulations indicate that the optimal laser fusion plant size is approximately 3 GWe; risk considerations unincorporated in the mini-model suggest an optimal size closer to 2.5 GWe

  19. Realistic electricity market simulator for energy and economic studies

    International Nuclear Information System (INIS)

    Bernal-Agustin, Jose L.; Contreras, Javier; Conejo, Antonio J.; Martin-Flores, Raul

    2007-01-01

    Electricity market simulators have become a useful tool to train engineers in the power industry. With the maturing of electricity markets throughout the world, there is a need for sophisticated software tools that can replicate the actual behavior of power markets. In most of these markets, power producers/consumers submit production/demand bids and the Market Operator clears the market producing a single price per hour. What makes markets different from each other are the bidding rules and the clearing algorithms to balance the market. This paper presents a realistic simulator of the day-ahead electricity market of mainland Spain. All the rules that govern this market are modeled. This simulator can be used either to train employees by power companies or to teach electricity markets courses in universities. To illustrate the tool, several realistic case studies are presented and discussed. (author)

  20. MARKETING STUDIES OF VETERINARY PHARMACY ORGANIZATIONS ASSORTMENT

    Directory of Open Access Journals (Sweden)

    A. A. Deltsov

    2015-01-01

    Full Text Available Nowadays there is an active growth of veterinary pharmacy organizations and consumed medicinal drugs for veterinary use. Content-analysis showed that there was an insufficient number of studies devoted to the activity of veterinary pharmacies. The purpose of our work was the analysis of correspondence of range fullness of veterinary pharmacies to the contemporary state of pharmaceutical market of drugs for veterinary use. Veterinary clinics and pharmacies of Moscow and Moscow oblast were the object of our study. We have applied sociological methods (questionnaire, interview, marketing and statistic analysis methods. We have established that liquid dosage forms (53% occupy the biggest part of drugs in the State Registry of Veterinary Drugs. Solutions occupy 68% of this amount. Antimicrobial drugs for systematic use (40% are the most numerous drugs from pharmacotheraperutic group represented in the State Registry. Assortment of veterinary drugs is targeted mainly on a farm livestock (more than 50%. 58% of the market share is domestic drugs. Principal commodity groups which are released by veterinary pharmacies are feed-stuff (31% and drugs (30%. Pharmacy organizations does not have sufficient number of drugs in their assortment (fullness coefficient 7.9% which speaks about nonconformity of the assortment fullness.

  1. Prospects for natural gas in Europe. Market potential, political intervention and technological options

    International Nuclear Information System (INIS)

    Kabelitz, K.R.

    1997-01-01

    The potential market demand, the emerging fundamental political intervention in the European gas and electricity markets and the technological options available will give the gas industry in Europe a different appearance at the beginning of the 21. century. One of the key questions is: will the political intervention and technological options and innovations assist and promote the realisation of market potential? At the moment, it cannot be stated definitely whether the currently available technological options will allow the significant cost reductions hoped for in the entire gas chain to become reality in good time. Under these circumstances, a major mismatch would emerge between the market potential predicted for natural gas in Europe and the actual market development. (R.P.)

  2. Fuel cells niche market applications and design studies

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    2000-07-01

    Mainstream fuel cell markets such as stationary power and transport propulsion have already received considerable attention. However, the niche areas considered in this report also offer considerable markets that are considered potentially ready for exploitation. This report examines those markets and considers the broad issues for exploitation. This programme of work has been funded under the DTI's Advanced Fuel Cell Programme. The overall aim of this project was to identify and evaluate niche market applications that have the potential to provide early commercially competitive market opportunities for fuel cell systems. Battery replacement, portable, mobile auxiliary power and stationary applications for non-standard generation are covered. (author)

  3. A Contribution to Theory Building for Mobile Marketing: Categorizing Mobile Marketing Campaigns through Case Study Research

    OpenAIRE

    Pousttchi, Key; Wiedemann, Dietmar Georg

    2006-01-01

    Marketing experts consider the mobile device as an extremely promising marketing tool as it supports them to cope with their major challenge: getting time and attention from customers. Current mobile marketing research mostly covers success factors and acceptance analysis. Categorization, when addressed, lacks in appropriate foundation and is not linked to objectives at all. In this article we examine 55 case studies in order to identify relevant characteristics of mobile marketing campaigns....

  4. Affiliate marketing programs: A study of consumer attitude towards affiliate marketing programs among Indian users

    OpenAIRE

    Zia Ul Haq

    2012-01-01

    Affiliate marketing has seen fewer studies even being a multibillion dollar industry and one of the most expanding online advertising lead generators for direct marketers. The aim of this survey described in this paper is to evaluate the attitude of respondents towards affiliate programs or affiliate marketing, used as a source of information, advertisement and a connecting link between the online marketer and the customer. In this regard a survey was conducted among 300 Indian internet users...

  5. Web site review. Carolinas HealthCare recognized Internet marketing potential early.

    Science.gov (United States)

    Botvin, Judith D

    2005-01-01

    Since the early days of the Internet, administrators Carolinas HealthCare System in Charlotte, NC, have appreciated its potential as a marketing tool. This places a lot of expectations on the Web site, www.carolinashealthcare.org, which is managed by the marketing-public relations department. Find out how the well-established site fulfills its mission and more.

  6. Information transmission and market interactions across the Atlantic. An empirical study on the natural gas market

    International Nuclear Information System (INIS)

    Kao, Chung-Wei; Wan, Jer-Yuh

    2009-01-01

    This paper studies the international information transmission and market interactions in the U.S. and U.K. natural gas markets. Three well documented approaches are used to measure the relative importance on the process of price discovery under a quadvariate system. After adjusting the effects of nonsynchronous trading prices, robust results indicate our system that includes spot and futures prices within the two countries are driven by one common factor. Information disseminates efficiently among the four markets concerned. The U.S. futures market dominates as the center for price discovery. The U.K. futures market comes as the second. The spot markets in the U.S. and U.K. are less efficient than their corresponding futures market, where the U.K. spot market contributes the least and almost zero to the price discovery process. Asymmetric volatility spillovers are found in three of the four markets. Volatility in the U.S. futures market increases with positive returns which illustrates the inverse leverage effect in most of the commodity market. Volatilities in the spot markets are negatively related to returns, which is analogous to the traditional leverage effect prevailing in most of the equity stock markets. (author)

  7. The TC-PSI indicator for forecasting the potential for market power in wholesale electricity markets

    International Nuclear Information System (INIS)

    Hesamzadeh, Mohammad R.; Biggar, Darryl R.; Hosseinzadeh, Nasser

    2011-01-01

    Wholesale electricity market regulators have long sought a simple, reliable, transparent indicator of the likely impact of wholesale market developments on the exercise of market power. Conventional indicators, such as the Pivotal Supplier Indicator (PSI) and the Residual Supply Index (RSI) cannot be extended to apply to meshed transmission networks, especially when generating companies hold a portfolio of generating units at different locations on the network. This paper proposes a generalisation of these standard measures termed the 'Transmission-Constrained Pivotal Supplier Indicator (TC-PSI)'. The TC-PSI of a generating company is defined as the maximum must-run generation for any subset of generating plant while allowing for strategic operation of other plant in the portfolio. We illustrate the use of the TC-PSI using a five-node model of the Australian NEM. - Highlights: → An indicator for assessing the pivotality of generating portfolios is proposed. → Transmission constraints are modelled explicitly in the proposed indicator. → Strategic behaviours of a generating portfolio in using its units are modelled. → This approach was illustrated using a 5-node model of the Australian NEM.

  8. SOCIAL MEDIA AND THE POTENTIAL OF WEBLOGS IN MARKETING

    Directory of Open Access Journals (Sweden)

    Raluca-Mihaela SANDU

    2015-06-01

    Full Text Available The Internet evolved from Web1.0 to Web2.0, bringing on frontline the Social Media, with the help of which a double communication advantage can be underscored: between companies and their customers and between customers. Hence, Social Media can be considered a new, hybrid component of the promotion-mix. This complex phenomenon includes also weblogs or more commun expressed: blogs. The blogosphere grows as the number of weblogs multiplicate in an exponential manner and starts to gain ground in marketing. As consumers search for recommandations on the Internet about trends and products to buy and thus also on blogs, this can only lead to influencing consumer’s behavior. Two different types of weblogs are analysed: fashion blogs and travel blogs.

  9. A global assessment of market accessibility and market influence for global environmental change studies

    Energy Technology Data Exchange (ETDEWEB)

    Verburg, Peter H [Institute for Environmental Studies, Amsterdam Global Change Institute, VU University Amsterdam, De Boelelaan 1087, 1081 HV Amsterdam (Netherlands); Ellis, Erle C [Department of Geography and Environmental Systems, University of Maryland, Baltimore County, Baltimore, MD 21250 (United States); Letourneau, Aurelien, E-mail: Peter.Verburg@ivm.vu.nl [UMR 5175 Centre d' Ecologie Fonctionnelle and Evolutive, Centre National de la Recherche Scientifique, 1919 Route de Mende, 34293 Montpellier cedex 5 (France)

    2011-07-15

    Markets influence the global patterns of urbanization, deforestation, agriculture and other land use systems. Yet market influence is rarely incorporated into spatially explicit global studies of environmental change, largely because consistent global data are lacking below the national level. Here we present the first high spatial resolution gridded data depicting market influence globally. The data jointly represent variations in both market strength and accessibility based on three market influence indices derived from an index of accessibility to market locations and national level gross domestic product (purchasing power parity). These indices show strong correspondence with human population density while also revealing several distinct and useful relationships with other global environmental patterns. As market influence grows, the need for high resolution global data on market influence and its dynamics will become increasingly important to understanding and forecasting global environmental change.

  10. A global assessment of market accessibility and market influence for global environmental change studies

    Science.gov (United States)

    Verburg, Peter H.; Ellis, Erle C.; Letourneau, Aurelien

    2011-07-01

    Markets influence the global patterns of urbanization, deforestation, agriculture and other land use systems. Yet market influence is rarely incorporated into spatially explicit global studies of environmental change, largely because consistent global data are lacking below the national level. Here we present the first high spatial resolution gridded data depicting market influence globally. The data jointly represent variations in both market strength and accessibility based on three market influence indices derived from an index of accessibility to market locations and national level gross domestic product (purchasing power parity). These indices show strong correspondence with human population density while also revealing several distinct and useful relationships with other global environmental patterns. As market influence grows, the need for high resolution global data on market influence and its dynamics will become increasingly important to understanding and forecasting global environmental change.

  11. A global assessment of market accessibility and market influence for global environmental change studies

    International Nuclear Information System (INIS)

    Verburg, Peter H; Ellis, Erle C; Letourneau, Aurelien

    2011-01-01

    Markets influence the global patterns of urbanization, deforestation, agriculture and other land use systems. Yet market influence is rarely incorporated into spatially explicit global studies of environmental change, largely because consistent global data are lacking below the national level. Here we present the first high spatial resolution gridded data depicting market influence globally. The data jointly represent variations in both market strength and accessibility based on three market influence indices derived from an index of accessibility to market locations and national level gross domestic product (purchasing power parity). These indices show strong correspondence with human population density while also revealing several distinct and useful relationships with other global environmental patterns. As market influence grows, the need for high resolution global data on market influence and its dynamics will become increasingly important to understanding and forecasting global environmental change.

  12. Internationalization's effect on marketing learning: a study of Syrian firms

    OpenAIRE

    Ibeh, Kevin; Kasem, L.

    2014-01-01

    The aim of the present study is to understand the effects of international expansion on firms’ acquisition of marketing learning. This study’s focus on marketing learning complements previous research on the impact of internationalization on the development of foreign-market and technological knowledge. The research finds that the scope of a firm’s international activities, perception of gaps in marketing knowledge, and external social capital positively influence firms’ acquisition of market...

  13. Market Orientation Impact on Radical and Incremental Marketing Innovation: A Study of Saudi Arabia Hospital Marketing Efforts

    OpenAIRE

    Alshahry Abdullah saeed A; Wang Aimin

    2015-01-01

    We conducted an empirical study to measure influence of market orientation on marketing innovation in hospitals in Saudi Arabia. The sample includes 109 hospital workers that have been identified as having an adequate knowledge of the subject of research. In particular we explain the impact of customer orientation, inter-functional orientation and competitor orientation on marketing innovation. Furthermore the moderating effects of centralization and formalization on those relationships are e...

  14. Asymmetric price responses, market integration and market power: A study of the U.S. natural gas market

    International Nuclear Information System (INIS)

    Murry, Donald; Zhu, Zhen

    2008-01-01

    We studied the market performance at selected, representative natural gas trading hubs in the U.S. and documented different price behaviors among various hubs. With NYMEX prices as the competitive benchmark, we found empirically that the spot price responses at some trading hubs were systematically asymmetric, thus demonstrating a market advantage by either buyers or sellers. We further found that the presence of market power was a very plausible explanation for this price behavior at some hubs. (author)

  15. From the idea to the construction of a biomass fuelled plant. The marketing potential

    International Nuclear Information System (INIS)

    Beyer, Ranveig Vaa

    2000-12-01

    The report deals with the case handling in connection with the planning of a biomass fuelled plant as well as the market potential for a biomass fuelled Stirling engines and direct combustion of biomass with a steam circuit

  16. The potential for price co-operation in a hydroelectric power market with temporary bottlenecks

    International Nuclear Information System (INIS)

    Stuhaug, Gro Merete

    2003-01-01

    The report discusses whether there is a larger potential for coordinated price stipulation in a hydropower market that periodically has limitations in the transmission capacity. Such limitations in the transmission capacities transform an integrated market into lesser market segments and this will be reflected in price differences between the segments. The total production in a power market with hydropower producers is dependent on the afflux. Hydropower producers with storage capacities have a large flexibility with respect to power production because the water in a water reservoir may be stored until the production period. Depending on the theoretical model in use the discount factor for coordinated price stipulation will be lower in a hydropower market with periodical limitations in the transmission capacities than in an integrated power market with optimal production adaptation

  17. Market opportunities in emerging markets : case study: Rideascout's innovative vehicle and Vietnamese market

    OpenAIRE

    Bui, Huyen-Anh

    2015-01-01

    Nowadays, there is no limit for innovation. Successful innovative products promise to bring about dramatic changes to the world. Rideascout, a Finnish start-up, is developing their new product, an innovative vehicle. In order to understand how their product could be used in certain market areas, the company decided to carry out an extensive market research. As part of the project, this thesis aims to explore possible uses and market opportunities for the product in Vietnam and more specifical...

  18. Potential market for natural gas. Route Juiz de Fora - Belo Horizonte, Minas Gerais State, Brazil. 1995-2005

    International Nuclear Information System (INIS)

    1989-01-01

    The market study of natural gas in the route of Juiz de Fora - Belo Horizonte is important for the process of evaluation, planning and negotiation of this energetic coming for Minas Gerais State. The evolution of the consumption potential in this region is analysed, with the forecasting of socio-economic growth until 2005. The residential, commercial, transport and industry sectors are studied. (author)

  19. Potentials for export of fresh raspberries from Serbia to EU fresh markets

    Directory of Open Access Journals (Sweden)

    Nikolić Ivan

    2012-12-01

    Full Text Available The aim of this paper is to present potentials of the most significant EU national markets for imports of fresh raspberries from Serbia. We carried out analysis of three markets with highest trade deficit of fresh raspberries expressed in quantities: Germany, Netherlands and Austria. The paper further analyses production and foreign trade trends in selected countries. According to results of this analysis, we identified monthly periods with highest potential for exports of fresh raspberries from Serbia to target markets. The paper also analyses wholesale prices of fresh raspberries and EU policy of direct support to raspberry producers.

  20. DESTINATION MARKETING STRATEGY IN BALI THROUGH OPTIMIZING THE POTENTIAL OF LOCAL PRODUCTS

    Directory of Open Access Journals (Sweden)

    I Gusti Ayu Oka Suryawardani

    2014-03-01

    Full Text Available This study was designed to study destination marketing strategy in Bali through optimizing the potential of local products. Seventy nine of hotel managers were interviewed based on cluster sampling method to gain their point of view. The results show that destination must build their images around unique attributes that provide them sustainable competitive advantage including its attraction which should be designed to meet the needs of the target market and should be served by local products. The results also show that hotel managers thought that foreign tourists always preferred imported products, meanwhile previous statistical results indicate that foreign tourists significantly look for local products. There is a need to encourage hotel managers to change their perception and attitude about local and imported products. In fact, hoteliers expressed willingness to use local products as long as these meet the quality standard. As tourism involves four types of activities, namely something to see, something to do, something to buy, something to learn, destination product development could be focused in the above activities through offering foreign tourist, such as to stay in hotels, homestays or villas owned by Balinese; to eat in restaurants owned by Balinese by choosing the authentic local foods that are using local meat, seafood and vegetables, exotic local fruits and beverages; and to buy products that are produced by the Balinese. By promoting vacation on the real Balinese atmosphere such as stay in accommodations owned by the Balinese supported by the authenticity of local Balinese foods, fruits and beverages, these will strengthen the local economy, so the benefit of tourism development can be more beneficial to the local Balinese. The results suggests that destination management related to improvement of service and hospitality are really important through improvement of human resource by giving training to their employees, educate

  1. Three near term commercial markets in space and their potential role in space exploration

    Science.gov (United States)

    Gavert, Raymond B.

    2001-02-01

    Independent market studies related to Low Earth Orbit (LEO) commercialization have identified three near term markets that have return-on-investment potential. These markets are: (1) Entertainment (2) Education (3) Advertising/sponsorship. Commercial activity is presently underway focusing on these areas. A private company is working with the Russians on a commercial module attached to the ISS that will involve entertainment and probably the other two activities as well. A separate corporation has been established to commercialize the Russian Mir Space Station with entertainment and promotional advertising as important revenue sources. A new startup company has signed an agreement with NASA for commercial media activity on the International Space Station (ISS). Profit making education programs are being developed by a private firm to allow students to play the role of an astronaut and work closely with space scientists and astronauts. It is expected that the success of these efforts on the ISS program will extend to exploration missions beyond LEO. The objective of this paper is to extrapolate some of the LEO commercialization experiences to see what might be expected in space exploration missions to Mars, the Moon and beyond. .

  2. Evaluating the acute effects of oral, non-combustible potential reduced exposure products marketed to smokers.

    Science.gov (United States)

    Cobb, C O; Weaver, M F; Eissenberg, T

    2010-10-01

    Non-combustible potential reduced exposure products (PREPs; eg, Star Scientific's Ariva; a variety of other smokeless tobacco products) are marketed to reduce the harm associated with smoking. This marketing occurs despite an absence of objective data concerning the toxicant exposure and effects of these PREPs. Methods used to examine combustible PREPs were adapted to assess the acute effects of non-combustible PREPs for smokers. 28 overnight abstinent cigarette smokers (17 men, 14 non-white) each completed seven, Latin-squared ordered, approximately 2.5 h laboratory sessions that differed by product administered: Ariva, Marlboro Snus (Philip Morris, USA), Camel Snus (RJ Reynolds, Winston-Salem, North Carolina, USA), Commit nicotine lozenge (GlaxoSmithKline; 2 mg), own brand cigarettes, Quest cigarettes (Vector Tobacco; delivers very low levels of nicotine) and sham smoking (ie, puffing on an unlit cigarette). In each session, the product was administered twice (separated by 60 min), and plasma nicotine levels, expired air CO and subjective effects were assessed regularly. Non-combustible products delivered less nicotine than own brand cigarettes, did not expose smokers to CO and failed to suppress tobacco abstinence symptoms as effectively as combustible products. While decreased toxicant exposure is a potential indicator of harm reduction potential, a failure to suppress abstinence symptoms suggests that currently marketed non-combustible PREPs may not be a viable harm reduction strategy for US smokers. This study demonstrates how clinical laboratory methods can be used to evaluate the short-term effects of non-combustible PREPs for smokers.

  3. Asia's coal and clean coal technology market potential

    International Nuclear Information System (INIS)

    Johnson, C.J.; Binsheng Li

    1992-01-01

    The Asian region is unique in the world in having the highest economic growth rate, the highest share of coal in total primary energy consumption and the highest growth rate in electricity generation capacity. The outlook for the next two decades is for accelerated efforts to control coal related emissions of particulates and SO 2 and to a lessor extent NO x and CO 2 . Only Japan has widespread use of Clean Coal Technologies (CCTs) however a number of economies have plans to install CCTs in future power plants. Only CCTs for electricity generation are discussed, and are defined for the purpose of this paper as technologies that substantially reduce SO 2 and/or NO x emissions from coal-fired power plants. The main theses of this paper are that major increases in coal consumption will occur over the 1990-2010 period, and this will be caccompanied by major increases in coal related pollution in some Asian economies. Coal fired electricity generation is projected to grow at a high rate of about 6.9 percent per year over the 1990-2010 period. CCTs are projected to account for about 150 GW of new coal-fired capacity over the 1990-2010 period of about one-third of all new coal-fired capacity. A speculative conclusion is that China will account for the largest share of CCT additions over the 1990-2010 period. Both the US and Japan have comparative advantages that might be combined through cooperation and joint ventures to gain a larger share of the evolving CCT market in Asia. 5 refs., 7 figs., 4 tabs

  4. Updated Estimates of the Remaining Market Potential of the U.S. ESCO Industry

    Energy Technology Data Exchange (ETDEWEB)

    Larsen, Peter H. [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States). Energy Analysis and Environmental Impacts Div.; Carvallo Bodelon, Juan Pablo [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States). Energy Analysis and Environmental Impacts Div.; Goldman, Charles A. [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States). Energy Analysis and Environmental Impacts Div.; Murphy, Sean [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States). Energy Analysis and Environmental Impacts Div.; Stuart, Elizabeth [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States). Energy Analysis and Environmental Impacts Div.

    2017-04-01

    The energy service company (ESCO) industry has a well-established track record of delivering energy and economic savings in the public and institutional buildings sector, primarily through the use of performance-based contracts. The ESCO industry often provides (or helps arrange) private sector financing to complete public infrastructure projects with little or no up-front cost to taxpayers. In 2014, total U.S. ESCO industry revenue was estimated at $5.3 billion. ESCOs expect total industry revenue to grow to $7.6 billion in 2017—a 13% annual growth rate from 2015-2017. Researchers at Lawrence Berkeley National Laboratory (LBNL) were asked by the U.S. Department of Energy Federal Energy Management Program (FEMP) to update and expand our estimates of the remaining market potential of the U.S. ESCO industry. We define remaining market potential as the aggregate amount of project investment by ESCOs that is technically possible based on the types of projects that ESCOS have historically implemented in the institutional, commercial, and industrial sectors using ESCO estimates of current market penetration in those sectors. In this analysis, we report U.S. ESCO industry remaining market potential under two scenarios: (1) a base case and (2) a case “unfettered” by market, bureaucratic, and regulatory barriers. We find that there is significant remaining market potential for the U.S. ESCO industry under both the base and unfettered cases. For the base case, we estimate a remaining market potential of $92-$201 billion ($2016). We estimate a remaining market potential of $190-$333 billion for the unfettered case. It is important to note, however, that there is considerable uncertainty surrounding the estimates for both the base and unfettered cases.

  5. THE STUDY FOR REGIONAL RETAIL PHARMACEUTICAL MARKET

    Directory of Open Access Journals (Sweden)

    O. V. Sokolova

    2015-01-01

    Full Text Available Pharmacy organizations are an element of regional pharmaceutical market infrastructure formation. They have different character and activity type, organizational and legal forms, types of properties. The revelation of the features of retail pharmaceutical market of Yaroslavl oblast was the purpose of the study. The analysis of the data of regional department of Federal Service on Surveillance in Healthcare and Social Development of Russian Federation  n Yaroslavl oblast in the beginning of 2014 showed that there are 137 acting commercial entities, which have licenses for pharmaceutical activity. The region has 487  pharmacy organizations which implement pharmaceutical activity of state (14.6%, municipal (7.4%, and private (78.0% forms of ownership. Some companies function in Yaroslavl (43.9% and Rybinsk (22.4% municipal district. The analysis of organization and legal forms revealed that 48.9% of pharmacy organizations are registered as ltd, 14.6% are state, and 14.2% are private entrepreneurs, public limited companies amount to 10.9%, the rest pharmacy organizations are included into municipal unitary enterprises and private limited companies – 7.39% and 4.1% correspondingly. The structure of retail market is represented by single pharmacy organizations (51.1% as well as organizations joined into pharmacy chains from two and more PO (48.9%. The share of commercial entities which include one PO amounted to 14.4% of all PO. Share of pharmacy chains (42.3% which include from 2 to 9 PO are 46.8% of all PO. Pharmacy chains, which have more than 9 retails spots amount to 6.6% of the total number of commercial entities. 38.8% of PO function within them. Pharmacy chains prevalence (42.3%, joined into 9 PO; pharmacy chains, which have more than 9 PO, and include state sector PO (14.6% are the features of the regional market.

  6. What is the optimum social marketing mix to market energy conservation behaviour: an empirical study.

    Science.gov (United States)

    Sheau-Ting, Low; Mohammed, Abdul Hakim; Weng-Wai, Choong

    2013-12-15

    This study attempts to identify the optimum social marketing mix for marketing energy conservation behaviour to students in Malaysian universities. A total of 2000 students from 5 major Malaysian universities were invited to provide their preferred social marketing mix. A choice-based conjoint analysis identified a mix of five social marketing attributes to promote energy conservation behaviour; the mix is comprised of the attributes of Product, Price, Place, Promotion, and Post-purchase Maintenance. Each attribute of the mix is associated with a list of strategies. The Product and Post-purchase Maintenance attributes were identified by students as the highest priority attributes in the social marketing mix for energy conservation behaviour marketing, with shares of 27.12% and 27.02%, respectively. The least preferred attribute in the mix is Promotion, with a share of 11.59%. This study proposes an optimal social marketing mix to university management when making decisions about marketing energy conservation behaviour to students, who are the primary energy consumers in the campus. Additionally, this study will assist university management to efficiently allocate scarce resources in fulfilling its social responsibility and to overcome marketing shortcomings by selecting the right marketing mix. Copyright © 2013 Elsevier Ltd. All rights reserved.

  7. Estimating the potential for solar thermal applications in the industrial process heat market 1990-2030

    International Nuclear Information System (INIS)

    Demeter, C.P.; Gray, E.E.; Carwile, C.

    1991-01-01

    This paper reports the results of a preliminary evaluation of the potential domestic market for solar thermal energy supply technologies matched to industrial process heat applications. The study estimates current and projects future industrial process heat demand to the year 2030 by two-digit standard industrial classification code for the manufacturing industrial sector and discusses the potential to displace conventional fossil fuel sources such as natural gas with alternative sources of supply. The PC Industrial Model, used by DOE's Energy Information Administration in support of the National Energy Strategy (NES) is used for forecast industrial energy demand. Demand is disaggregated by census region to account for geographic variations in solar insolation, and by heat medium and temperature to facilitate end-use matching with appropriate solar energy supply technologies. Levelized energy costs (LEC) are calculated for flat plate collectors for low- temperature preheat applications, parabolic troughs for intermediate temperature process steam and direct heat, and parabolic dish technologies for high-temperature, direct heat applications. LEC is also developed for a conventional natural gas-fueled Industrial Process Heat (IPH) supply source assuming natural gas price escalation consistent with NES forecasts to develop a relative figure of merit used in a market penetration model

  8. Small Modular Reactors: Nuclear Energy Market Potential for Near-term Deployment

    International Nuclear Information System (INIS)

    Lokhov, Alexey; Sozoniuk, Vladislav; Rothwell, Geoffrey; ); Cometto, Marco; Paillere, Henri; ); Crozat, Matt; Genoa, Paul; Joon Kim, Tae; McGough, Mike; Ingersoll, Dan; Rickman, Robin; Stout, Dan; Halnon, Greg; Chenais, Jacques; Briffod, Francois-Xavier; Perrier, Sylvain; Shahrokhi, Farshid; Kaufer, Barry; Wasylyk, Andrew; Shropshire, David; ); Danrong, Song; Swinburn, Richard

    2016-01-01

    Recent interest in small modular reactors (SMRs) is being driven by a desire to reduce the total capital costs associated with nuclear power plants and to provide power to small grid systems. According to estimates available today, if all the competitive advantages of SMRs were realised, including serial production, optimised supply chains and smaller financing costs, SMRs could be expected to have lower absolute and specific (per-kWe) construction costs than large reactors. Although the economic parameters of SMRs are not yet fully determined, a potential market exists for this technology, particularly in energy mixes with large shares of renewables. This report assesses the size of the market for SMRs that are currently being developed and that have the potential to broaden the ways of deploying nuclear power in different parts of the world. The study focuses on light water SMRs that are expected to be constructed in the coming decades and that strongly rely on serial, factory-based production of reactor modules. In a high-case scenario, up to 21 GWe of SMRs could be added globally by 2035, representing approximately 3% of total installed nuclear capacity. (authors)

  9. Characterizing U.S. Heat Demand Market for Potential Application of Geothermal Direct Use

    Energy Technology Data Exchange (ETDEWEB)

    McCabe, Kevin; Gleason, Michael; Reber, Tim; Young, Katherine R.

    2017-05-01

    In this paper, we assess the U.S. demand for low-temperature thermal energy at the county resolution for four major end-use sectors: residential buildings, commercial buildings, manufacturing facilities, and agricultural facilities. Existing, publicly available data on the U.S. thermal demand market are characterized by coarse spatial resolution, with assessments typically at the state-level or larger. For many uses, these data are sufficient; however, our research was motivated by an interest in assessing the potential demand for direct use (DU) of low-temperature (30 degrees to 150 degrees C) geothermal heat. The availability and quality of geothermal resources for DU applications are highly spatially heterogeneous; therefore, to assess the potential market for these resources, it is necessary to understand the spatial variation in demand for low-temperature resources at a local resolution. This paper presents the datasets and methods we used to develop county-level estimates of the thermal demand for the residential, commercial, manufacturing, and agricultural sectors. Although this analysis was motivated by an interest in geothermal energy deployment, the results are likely to have broader applications throughout the energy industry. The county-resolution thermal demand data developed in this study for four major U.S. sectors may have far-reaching implications for building technologies, industrial processes, and various distributed renewable energy thermal resources (e.g. biomass, solar).

  10. Water market transfers in South Africa: Two case studies

    Science.gov (United States)

    Nieuwoudt, W. L.; Armitage, R. M.

    2004-09-01

    Statistical analyses (discriminant, logit, and principal components) of water transfers in the Lower Orange River showed that water rights were transferred to farmers with the highest return per unit of water applied, those producing table grapes, and with high-potential arable "outer land" without water rights. Only unused water (sleeper right) was transferred, while water saved (through adoption of conservation practices) was retained possibly for security purposes. A second study in the Nkwaleni Valley in northern KwaZulu-Natal found that no water market had emerged despite the scarcity of water in the area. No willing sellers of water rights existed. Demand for institutional change to establish tradable water rights may take more time in the second area since crop profitability in this area is similar for potential buyers and nonbuyers. Transaction costs appear larger than benefits from market transactions. Farmers generally use all their water rights in the second area and retain surplus water rights as security against drought because of unreliable river flow. This study indicates that these irrigation farmers are highly risk averse (downside risk). Government policies that increase the level of risk and reduce security of licenses are estimated to have a significant effect on future investment in irrigation. In an investment model the following variables explain future investment: expected profits, liquidity, risk aversion (Arrow-Pratt), and security of water use rights. The study is seen in the light of the New South African Water Act of 1998. According to this act, the ownership of water in South Africa has changed from private to public. This reform may not impede the development of water markets in South Africa since in the well-developed water markets of the United States, western states claim ownership of water within their boundaries. All states in the western United States allow private rights in the use of water to be established and sold.

  11. Sensory marketing strategies. Case study: Oltenia

    OpenAIRE

    Aurelia-Felicia STĂNCIOIU; Mihail-Cristian DIŢOIU; Nicolae TEODORESCU; Lucian-Florin ONIŞOR; Ion PÂRGARU

    2014-01-01

    From the perspective of the tourist, sensory marketing strategies may result in an experience improvement which leads, in time, to acquiring a positive destination image, and, from the perspective of the destination, to furthering its harmonious development. Even though it appears that sensory marketing strategies can be considered as alternatives for marketing strategies, they actually are complementary, and their objective (increasing product quality by “turning to the beginning”, where per...

  12. The Influence of Mobile Marketing on Consumer Attitude Study at Student of Sam Ratulangi University

    OpenAIRE

    Nicolaas, Gisyela P.Z.

    2016-01-01

    Advances in Information and Communication Technology not only offers new marketing channels of communication and interactivity to the company but also significantly affect the way companies conduct their business and marketing activities.Marketing on Mobile devices has become one of the most popular channels of communicating with intending and potential customers, particularly in the form of text advertising through Instant Messaging Service. The study aims to determine the effect of mobile m...

  13. The likely market potential for electricity saving ASD devices

    International Nuclear Information System (INIS)

    Sparow, F.T.; McKenzie, L.

    1993-01-01

    Many utility demand-side management (DSM) programs encourage the adoption of adjustable speed drives (ASD) in the industrial and commercial sectors, since such devices save KW and KWh. The term open-quotes adjustable speed drives close-quote is used to refer to any device which allows the speed of the motor to be adjusted to better match process requirements. Thus, motor input control devices, such as electronic adjustable speed drives for AC motors (i.e., adjustable frequency drives (AFD)), voltage controlled DC motors, and the use of floating pressure setpoint controls, or other devices which better control on/off compressor operation, would be considered ASD devices. Also included would be motor technologies, such as multi-speed windings, etc., which allow the synchronous speed of the motor to be altered. Not included in this definition would be mechanical systems such as gear boxes, friction disks, etc., which maintain motor speed, but alter the drive r.p.m. to the equipment. The importance of the distinction is that ASDs, as defined above, have the potential to substantially reduce KW and KWh consumption if the equipment duty cycle is varying, while mechanical drive r.p.m. varying devices don't

  14. Nuclear heat generating plants - technical concepts and market potentials. Chapter 11

    International Nuclear Information System (INIS)

    Hasenkopf, O.; Erhard, W.D.; Nonnenmacher, A.; Hanselmann, M.

    1988-01-01

    Within the framework of a case study under the Federal Ministry of Research and Technology project 'Nuclear heat generating plants - technological concepts and market potentials', the possible applications of such plants were studied giving the district heat supply network of the Technische Werke der Stadt Stuttgart AG (Technical Works of the City of Stuttgart, Inc.) as an example. The use of district heating systems concentrated specifically on areas identified for economical supply because of their topographical position, existing heat density, distance from power plants, and a reasonable delimination from the available gas network. Based on the results of optimization calculations made by the Stuttgart Institute for Nuclear Technology and Energy Conversion, the required investment capital can be estimated as a function of the amount of fuel savings under the Stuttgart case study. (orig./UA) [de

  15. Momentum Investment Strategy : (An Empirical Study of the Canadian Stock Market and the Swedish Stock Market)

    OpenAIRE

    Ludvigsson, Anita

    2008-01-01

    Abstract Market efficiency is a highly debated topic within the academic research field of finance. Several studies have presented that the return on stocks may be predictable by employing the momentum investment strategy, which contradicts the Efficient Market Hypothesis in exchange market. There is extensive international evidence, on an academic level that the momentum investment strategy yields positive abnormal returns when short-term periods are considered. This paper examines the profi...

  16. Study on the Chinese Goods Market Structure and Related Integrated Marketing Strategy

    OpenAIRE

    Qishen Zhou; Mingxing Yang

    2013-01-01

    This study aims to investigate the Chinese goods market structure and related integrated marketing strategy. In recent years, it is becoming more and more popular for Chinese consumers to go on luxury consuming in a variety of large cities in China, showing the increasing demand of luxury for Chinese people possessed relatively high fortune. Further, dozens of international famous luxury brands are pouring into the Chinese market such as LVMH and Gucci, recognizing the huge consumption demand...

  17. An exploratory case study analysis of contemporary marketing practices

    OpenAIRE

    Palmer, Roger; Wilson, Hugh

    2009-01-01

    The Contemporary Marketing Practice (CMP) research tradition has formulated and investigated a set of different marketing practices or archetypes ranging from transactional to relationship and network approaches. We identify gaps in previous research, and report on a case study in the house-building industry, which begins to fill these gaps. Specifically, we propose some amendments to the definition and detail of the marketing practices, arguing for example that e- marketing...

  18. Prediction markets and their potential role in biomedical research--a review.

    Science.gov (United States)

    Pfeiffer, Thomas; Almenberg, Johan

    2010-01-01

    Predictions markets are marketplaces for trading contracts with payoffs that depend on the outcome of future events. Popular examples are markets on the outcome of presidential elections, where contracts pay $1 if a specific candidate wins the election and $0 if someone else wins. Contract prices on prediction markets can be interpreted as forecasts regarding the outcome of future events. Further attractive properties include the potential to aggregate private information, to generate and disseminate a consensus among the market participants, and to offer incentives for the acquisition of information. It has been argued that these properties might be valuable in the context of scientific research. In this review, we give an overview of key properties of prediction markets and discuss potential benefits for science. To illustrate these benefits for biomedical research, we discuss an example application in the context of decision making in research on the genetics of diseases. Moreover, some potential practical problems of prediction market application in science are discussed, and solutions are outlined. Copyright © 2010 Elsevier Ireland Ltd. All rights reserved.

  19. The effect of marketing innovation, market orientation, and social capital on competitive advantage and marketing performance: A study in MSMEs of embroidery Central Java Province

    OpenAIRE

    Ag. Sunarno Handoyo

    2015-01-01

    This study deals with marketing innovation, market orientation, and social capital in affecting the competitive advantage and marketing performance in Micro, Small, and Medium Enterprises (MSMEs) of embroidery in Central Java Province. In this respect, this study tried to test and analyze the effect of marketing innovation, market orienta-tion, and social capital on competitive advantage and marketing performance in Micro, Small, and Medium Enterprises (MSMEs) of embroidery in Central Java Pr...

  20. Enhancing market potentials, contract and trading of Nigerian solid minerals in world market

    International Nuclear Information System (INIS)

    Kwa, Y. B.

    1997-01-01

    The mineral endowments of Nigeria is discussed. Most of these minerals are mined for their export potential and also to meet domestic industrial needs. Minerals mined for export include tin, columbite, tantalite, lead/zinc, coal, and iron. Minerals meet specified requirements to qualify for export or application in the industrial sector. For export, a number of issues relating to pricing, shipping, insurance, international laws and contractual agreements must be clearly articulated

  1. Mobilising the market potential of biogas installations in Switzerland

    International Nuclear Information System (INIS)

    Umbach-Daniel, A.; Ruetter, H.

    2004-01-01

    This final report for the Swiss Federal Office of Energy (SFOE) presents the results of a preliminary study that aimed to provide a synthesis of all available knowledge on obstacles to the construction of agricultural and commercial/industrial biogas installations and promotional factors. Social, political and cultural factors are examined that can promote or hinder the introduction of the technology and comparison is made to the introduction of organic farming methods in agriculture. In particular, an 'adoption/diffusion' model is looked at. A second part of the report deals with the economic findings and deals with the economic viability of biogas installations and the investments and costs involved. Here, too, economic factors that promote or hinder the use of biogas are examined. Finally, the various players and factors influencing the Swiss biogas scene are looked at and the findings of the study are summarised

  2. Potential industrial market for process heat from nuclear reactors

    International Nuclear Information System (INIS)

    Barnes, R.W.

    1976-07-01

    A specific segment of industrial process heat use has been examined in detail to identify individual plant locations throughout the United states where nuclear generated steam may be a viable alternative. Five major industries have been studied: paper, chemicals, petroleum, rubber, and primary metals. For these industries, representing 75 percent of the total industrial steam consumption, the individual plant locations within the U.S. using steam in large quantities have been located and characterized as to fuel requirements

  3. Study of brazilian market of advanvced ceramics

    International Nuclear Information System (INIS)

    Veiga, M.M.; Soares, P.S.M.; SIlva, A.P. da; Alvarinho, S.B.

    1989-01-01

    The brazilian actual market survey of advanced ceramics, divided in sectors according to their function is described. The electroelectronics, magnetics, optics, mechanics and nuclears ceramics are presented. A forecasting of the brazilian market in advanced ceramics are also mentioned. (C.G.C.) [pt

  4. Futures market efficiency diagnostics via temporal two-point correlations. Russian market case study

    OpenAIRE

    Kopytin, Mikhail; Kazantsev, Evgeniy

    2013-01-01

    Using a two-point correlation technique, we study emergence of market efficiency in the emergent Russian futures market by focusing on lagged correlations. The correlation strength of leader-follower effects in the lagged inter-market correlations on the hourly time frame is seen to be significant initially (2009-2011) but gradually goes down, as the erstwhile leader instruments -- crude oil, the USD/RUB exchange rate, and the Russian stock market index -- seem to lose the leader status. An i...

  5. Canadian retail petroleum markets study : a review of competitiveness in the Canadian refined petroleum marketing industry

    International Nuclear Information System (INIS)

    Ervin, M.J.

    1997-01-01

    A retail petroleum market study was conducted to provide a comprehensive overview of the competitiveness of the downstream petroleum industry in Canada, as well as to provide a foundation for effective policy development. A model which illustrates the interrelationships between the many stakeholders who receive revenue from the sale of gasoline was presented. It was shown that although there has been an upward trend in world crude prices since 1991, both refiners and marketers have experienced a decline in margins due to price competition at the rack and at the retail pump. Government intervention into petroleum marketing was considered to be of questionable value and a poor alternative to market-based regulation. In this study, 19 markets representing a broad range of conditions, were chosen for a detailed review of outlet economics. Market-by-market and regional comparisons of key competitiveness indicators were reviewed and discussed. Improving public understanding and awareness of competition in the petroleum marketing sector and developing cooperative industry research into marketing sector competitive issues were recommended. 7 refs., 15 tabs., 37 figs

  6. Economic Analyses and Potential Market of the 200MW Nuclear Heating Reactor

    International Nuclear Information System (INIS)

    Wang, Yongqing; Wang, Guiying

    1992-01-01

    Based on the 5MW experimental nuclear heating reactor, Intent has developed a 200MW demonstration nuclear heating reactor. Owing to its simplified systems and low operating parameters, the NCR-200 has preferable investment in comparison with that of a nuclear power plant. The pre-feasibility studies for several cities in Northern China have shown that the heat cost of a NCR-200 can be competitive with a coal fired heating plant. As a safe, clean and economic heat source, the NCR could pose a large market in replacement of coal for heating. The R and D work performed up to now has demonstrated that the NCR-200 operating under the present parameters can supply low pressure steam for industrial process and co-generation to enhance it economic benefit. The NCR-200 could also serve a heat source for air condition by using Li Br refrigerator, this application is very interesting to some cities in Central and Southern China. The applications of the NCR in oil recovery by injecting hot water and transportation are very promising for some oil fields in North China. In addition, the study on sea water desalination using the NCR-200 is being carried out at present under international cooperation. All of these will expansion the possible application of the NCR. The paper presents the economic analysis and the potential market of the NCR-200

  7. Low-Carbon Natural Gas for Transportation: Well-to-Wheels Emissions and Potential Market Assessment in California

    Energy Technology Data Exchange (ETDEWEB)

    Penev, Michael [National Renewable Energy Lab. (NREL), Golden, CO (United States); Melaina, Marc [National Renewable Energy Lab. (NREL), Golden, CO (United States); Bush, Brian [National Renewable Energy Lab. (NREL), Golden, CO (United States); Muratori, Matteo [National Renewable Energy Lab. (NREL), Golden, CO (United States); Warner, Ethan [National Renewable Energy Lab. (NREL), Golden, CO (United States); Chen, Yuche [National Renewable Energy Lab. (NREL), Golden, CO (United States)

    2016-12-01

    This report improves on the understanding of the long-term technology potential of low-carbon natural gas (LCNG) supply pathways by exploring transportation market adoption potential through 2035 in California. Techno-economic assessments of each pathway are developed to compare the capacity, cost, and greenhouse gas (GHG) emissions of select LCNG production pathways. The study analyzes the use of fuel from these pathways in light-, medium-, and heavy-duty vehicle applications. Economic and life-cycle GHG emissions analysis suggest that landfill gas resources are an attractive and relatively abundant resource in terms of cost and GHG reduction potential, followed by waste water treatment plants and biomass with gasification and methanation. Total LCNG production potential is on the order of total natural gas demand anticipated in a success scenario for future natural gas vehicle adoption by 2035 across light-, medium-, and heavy-duty vehicle markets (110 trillion Btu/year).

  8. Marketing faculty of Bucharest Economic Studies University: historic landmarks, present and future developments

    Directory of Open Access Journals (Sweden)

    Călin Petrică Vegheş

    2013-06-01

    Full Text Available This paper aims to present the main events that left their mark on the history and evolution of the Marketing Faculty of Bucharest Economic Studies University, an academic body that this will mark its 10th anniversary this fall. As the only school dedicated exclusively to the study of marketing in Romania, as well as one of the few exclusively marketing schools in Europe, the history of the Marketing Department and, subsequently, of the Marketing Faculty overlaps in the last four decades with that of Romanian marketing higher education, as well as with the graduate transformation of Romania’s economy to a post-industrial, information-based and customer centric economy. Part of Economic Sciences domain, marketing contains a set of concepts, tools, methods and techniques through which the organization, irrespective of its profile, analyzes the environment where it lives (marketing research, sets goals and strategies to be achieved (strategic marketing planning, design and execute operational activities (marketing programs in order to maximize profits and to satisfy customer’s and society’s needs at the required level. Marketing as a strategic and operational area, captures the interest of Romanian managers and specialists of international organizations, being a source of competitive advantage and positioning of the company and its portfolio brands, in the mind and soul of current and potential customers

  9. How much diversification potential is there in a single market? Evidence from the Australian Stock Exchange

    OpenAIRE

    Yang, Libin; Rea, William; Rea, Alethea

    2015-01-01

    We present four methods of assessing the diversification potential within a stock market, two of these are based on principal component analysis. They were applied to the Australian stock exchange for the years 2000 to 2014 and all show a consistent picture. The potential for diversification declined almost monotonically in the three years prior to the 2008 financial crisis. On one of the measures the diversification potential declined even further in the 2011 European debt crisis and the Ame...

  10. Market Analysis DeN2O. Market potential for reduction of N2O emissions at nitric acid facilities

    International Nuclear Information System (INIS)

    Smit, A.W.; Gent, M.M.C.; Van den Brink, R.W.

    2001-05-01

    ECN has developed a technique for the removal of nitrous oxide (N2O) from the tail gases of a nitric acid plant. The aim of this project was to make an assessment of the market opportunities of this technique. To this end a study was made of the relevant international regulations and agreements on the field of climate policy. The formulation of an international greenhouse gas policy and concomitant flexible mechanisms is a prerequisite for the market introduction of any N2O abatement technique. The available techniques and techniques in development for N2O abatement in the nitric acid industry are described and the strengths and weaknesses are given. Furthermore, the costs per ton CO2 equivalents removed are estimated. Direct decomposition of N2O (either in the NH3 combustion reactor or downstream the absorber) are the most cost efficient techniques. Finally, the number and sizes of nitric acid plants in Europe and the developments in the fertiliser market are described. The current difficult fertiliser market makes the nitric acid producers reluctant to invest in N2O abatement technologies

  11. Marketing of renewable energies. Foundations, business models, case studies; Marketing Erneuerbarer Energien. Grundlagen, Geschaeftsmodelle, Fallbeispiele

    Energy Technology Data Exchange (ETDEWEB)

    Herbes, Carsten [HfWU Nuertingen-Geislingen, Nuertingen (Germany); Friege, Christian (ed.)

    2015-07-01

    How to market green electricity or biomethane? What is the right price for renewable energy and how do you design the optimal use of social media? What impact have the EEG or electromobility to the Green Power Marketing? Does direct marketing works or is online marketing the guarantee of success? Answers to these and many other basic questions provides the band with contributions from leading scientists and renowned practitioners. For the first time they describe in a structured form the basics of marketing of renewable energies, provide an introduction to the legal and market-based features and present new business models. The book is based on the latest research results, treats all questions of marketing issues important for practitioners, provides case studies and specific recommendations. [German] Wie vermarktet man Oekostrom oder Biomethan? Was ist der richtige Preis fuer Erneuerbare Energien und wie gestaltet man den optimalen Einsatz von Social Media? Welche Auswirkungen haben das EEG oder die Elektromobilitaet auf das Gruenstrom-Marketing? Funktioniert Direktvertrieb oder ist Online-Marketing der Erfolgsgarant? Antworten auf diese und viele weitere grundlegende Fragen liefert dieser Band mit Beitraegen fuehrender Wissenschaftler und renommierter Praktiker. Erstmals beschreiben sie hier in strukturierter Form die Grundlagen der Vermarktung von Erneuerbaren Energien, fuehren in die gesetzlichen und marktlichen Besonderheiten ein und stellen neue Geschaeftsmodelle vor. Das Buch fusst auf aktuellen Forschungsergebnissen, behandelt saemtliche fuer Praktiker wichtige Fragen der Vermarktung, liefert Fallbeispiele und konkrete Empfehlungen.

  12. The effect of marketing innovation, market orientation, and social capital on competitive advantage and marketing performance: A study in MSMEs of embroidery Central Java Province

    Directory of Open Access Journals (Sweden)

    Ag. Sunarno Handoyo

    2015-12-01

    Full Text Available This study deals with marketing innovation, market orientation, and social capital in affecting the competitive advantage and marketing performance in Micro, Small, and Medium Enterprises (MSMEs of embroidery in Central Java Province. In this respect, this study tried to test and analyze the effect of marketing innovation, market orienta-tion, and social capital on competitive advantage and marketing performance in Micro, Small, and Medium Enterprises (MSMEs of embroidery in Central Java Province. The samples are 150 respondents as the owners of the embroidery business in Central Java Province. The technical analysis used is Structure Equations Modeling with AMOS Software version 22. The results show that: (1 marketing innovation has significant effect on competitive advantage; (2 market orientation has significant effect on competi-tive advantage; (3 social capital has significant effect on competitive advantage; (4 competitive advantage has significant effect on marketing performance; (5 marketing innovation has significant effect on marketing performance; (6 market orientation has significant effect on marketing performance; (7 social capital has no significant effect on marketing performance. The implication of this study is that the MSMEs of embroidery could improve marketing performance by increasing marketing innovation, market orientation, social capital and competitive advantage. This study also shows that competitive advantage is an intervening variable on marketing performance.

  13. Potential Applications for Nuclear Energy besides Electricity Generation: AREVA Global Perspective of HTR Potential Market

    International Nuclear Information System (INIS)

    Soutworth, Finis; Gauthier, Jean-Claude; Lecomte, Michel; Carre, Franck

    2007-01-01

    Energy supply is increasingly showing up as a major issue for electricity supply, transportation, settlement, and process heat industrial supply including hydrogen production. Nuclear power is part of the solution. For electricity supply, as exemplified in Finland and France, the EPR brings an immediate answer; HTR could bring another solution in some specific cases. For other supply, mostly heat, the HTR brings a solution inaccessible to conventional nuclear power plants for very high or even high temperature. As fossil fuels costs increase and efforts to avoid generation of Greenhouse gases are implemented, a market for nuclear generated process heat will develop. Following active developments in the 80's, HTR have been put on the back burner up to 5 years ago. Light water reactors are widely dominating the nuclear production field today. However, interest in the HTR technology was renewed in the past few years. Several commercial projects are actively promoted, most of them aiming at electricity production. ANTARES is today AREVA's response to the cogeneration market. It distinguishes itself from other concepts with its indirect cycle design powering a combined cycle power plant. Several reasons support this design choice, one of the most important of which is the design flexibility to adapt readily to combined heat and power applications. From the start, AREVA made the choice of such flexibility with the belief that the HTR market is not so much in competition with LWR in the sole electricity market but in the specific added value market of cogeneration and process heat. In view of the volatility of the costs of fossil fuels, AREVA's choice brings to the large industrial heat applications the fuel cost predictability of nuclear fuel with the efficiency of a high temperature heat source free of greenhouse gases emissions. The ANTARES module produces 600 MWth which can be split into the required process heat, the remaining power drives an adapted prorated

  14. Market study of pipe gas for the Bahia State, Brazil

    International Nuclear Information System (INIS)

    1992-09-01

    The energy market that will be conquered by the natural gas in Bahia State is identified, allowing measure the potentiality of gas industry and the gas supply, that the State will plead to the Federal Government. (C.G.C.)

  15. Economics and market potential of the modular high temperature reactor in the Netherlands

    International Nuclear Information System (INIS)

    Lako, P.; Stoffer, A.; Beeldman, M.

    1995-04-01

    This report considers the economics and market potential of the modular HTR under circumstances representative for the Netherlands. First power generation costs for different types of nuclear power plants, such as the HTR, are estimated. Then a comparison is made with power generation costs of fossil fuel fired alternatives. The market potential of the modular HTR for industrial cogeneration is analysed, as well as the fossil fuel prices needed for economic competition with a gas fired plant for cogeneration. At last the economics of the HTR are analysed under different CO 2 reduction constraints. (orig.)

  16. Monitoring tobacco brand websites to understand marketing strategies aimed at tobacco product users and potential users.

    Science.gov (United States)

    Escobedo, Patricia; Cruz, Tess Boley; Tsai, Kai-Ya; Allem, Jon-Patrick; Soto, Daniel W; Kirkpatrick, Matthew G; Pattarroyo, Monica; Unger, Jennifer B

    2017-09-11

    Limited information exists about strategies and methods used on brand marketing websites to transmit pro-tobacco messages to tobacco users and potential users. This study compared age verification methods, themes, interactive activities and links to social media across tobacco brand websites. This study examined 12 tobacco brand websites representing four tobacco product categories: cigarettes, cigar/cigarillos, smokeless tobacco, and e-cigarettes. Website content was analyzed by tobacco product category and data from all website visits (n = 699) were analyzed. Adult smokers (n=32) coded websites during a one-year period, indicating whether or not they observed any of 53 marketing themes, seven interactive activities, or five external links to social media sites. Most (58%) websites required online registration before entering, however e-cigarette websites used click-through age verification. Compared to cigarette sites, cigar/cigarillo sites were more likely to feature themes related to "party" lifestyle, and e-cigarette websites were much more likely to feature themes related to harm reduction. Cigarette sites featured greater levels of interactive content compared to other tobacco products. Compared to cigarette sites, cigar/cigarillo sites were more likely to feature activities related to events and music. Compared to cigarette sites, both cigar and e-cigarette sites were more likely to direct visitors to external social media sites. Marketing methods and strategies normalize tobacco use by providing website visitors with positive themes combined with interactive content, and is an area of future research. Moreover, all tobacco products under federal regulatory authority should be required to use more stringent age verification gates. Findings indicate the Food and Drug Administration (FDA) should require brand websites of all tobacco products under its regulatory authority use more stringent age verification gates by requiring all visitors be at least 18 years

  17. Market opportunity assessment for the Eastern Shore short line rail in Maryland with a focus on potential new customers : research summary.

    Science.gov (United States)

    2016-01-01

    The purpose of this study was to examine the market feasibility of improved short line rail service on Marylands Eastern Shore and to explore the potential of an improved short line to attract additional businesses as new customers.

  18. Econometric Studies of Stock Market Behaviour

    DEFF Research Database (Denmark)

    Rasmussen, Anne-Sofie Reng

    This thesis consists of three sefcontained essays, all centering around the topic of stock market behaviour. The papers focus on the empirical performance of a number of asset pricing models, all attempting to quantify and price asset risk. We look at how well these models actually do in describing...... the historic behaviour of the stock market, allowing us to get further insight into what drives the markes....

  19. Factors of Attracting Customers in the Jordanian Consumer Markets: A Case Study of Amman Markets

    Directory of Open Access Journals (Sweden)

    Hisham Ali SHATNAWI

    2016-09-01

    Full Text Available This study aims to identify the influential factors of shopping patterns in commercial markets. The study was carried out on a random sample consisting of 249 consumers in the city of Amman. The study also used a questionnaire as an essential tool to collect data for the study population; also it used scientific research in the field of commercial markets and consumer behaviors in collecting secondary data. After conducting a statistically significant analysis, the study showed the following results: the study sample is affected by the quality of provided services and how much these services exhibit convenience and appropriate use. Also, the promotional policies such as advertising, samples, gifts and withdraw on goods and much more can attract customers towards these markets. Moreover, the study found that psychological factors and consumes’ patterns of purchasing have a direct impact on their choices of commercial markets.

  20. Marketing of renewable energies. Foundations, business models, case studies

    International Nuclear Information System (INIS)

    Herbes, Carsten; Friege, Christian

    2015-01-01

    How to market green electricity or biomethane? What is the right price for renewable energy and how do you design the optimal use of social media? What impact have the EEG or electromobility to the Green Power Marketing? Does direct marketing works or is online marketing the guarantee of success? Answers to these and many other basic questions provides the band with contributions from leading scientists and renowned practitioners. For the first time they describe in a structured form the basics of marketing of renewable energies, provide an introduction to the legal and market-based features and present new business models. The book is based on the latest research results, treats all questions of marketing issues important for practitioners, provides case studies and specific recommendations. [de

  1. Dual Approach to the Study of Land Market Functioning

    Directory of Open Access Journals (Sweden)

    Liliya Oganesovna Oganesyan

    2015-12-01

    Full Text Available The article reveals the essence, the structural elements and features of the mechanism of functioning of the market of agricultural land. The authors present the supplementing idea on the structural dichotomy of the agricultural land market. In contrast to neoclassical approaches, it is proposed to explore the market based on its structural dichotomy – market property rights and market rights of management. In this context, the mechanism of functioning of agricultural lands market performs the function of a basic element in the system of land relations to ensure market circulation of agricultural land through alienation and assign full or partial rights of land ownership. The use of the institutional approach to the study of market structures justifies the dual nature of the mechanism of functioning of the market of agricultural land due to the fact that on the one hand, the market is slow and limited in the market space of the rare economic good or factor of production, and on the other hand, it is a dynamic institutional and economic system within which the specification of property rights to land is implemented. The structure of the mechanism of functioning and development of agricultural land market is considered as a system of interrelated and interacting elements of state regulation and market self-regulation, based on the principles of coordination and harmonization of personalized economic interests and market law of supply and demand. The combination of elements of market self-regulation and state regulation allows in practice to justify the choice of model combinations of stable and changing elements of the mechanism. This combination complies with the institutional conditions for the functioning of the market of agricultural land considering the dominance of regulated sustainable standards at the market of property rights and in the frames of informal institutions at the market of the management rights. The authors prove the

  2. Market Potential Analysis of Finland and the UK; Business case – “Sidebar business proposition”, Case Company: Orion Automotive

    OpenAIRE

    Ivanova, Kristina

    2015-01-01

    The purpose of the study was to explore a new market area for the case company Orion Automotive, which is primarily operating in the Netherlands, and to find out suitable ways of reaching more potential customers there. Both, theoretical and empirical parts were included in this thesis. First includes analysis of macro-environmental factors – PEST and SWOT and also vital concepts related to the study. For the empirical part, desk research and previous research for Orion Company were used for ...

  3. Estimating the size of the potential market for the Kyoto flexibility mechanisms

    NARCIS (Netherlands)

    Zhang, Z.X.

    2000-01-01

    The Kyoto Protocol incorporates three flexibility mechanisms to help Annex I countries to meet their Kyoto targets at a lower overall cost. This paper aims to estimate the size of the potential market for all three mechanisms over the first commitment period. Based on the national communications

  4. Estimating the size of the potential market for the Kyoto flexibility mechanisms

    NARCIS (Netherlands)

    Zhang, Zhong Xiang

    1999-01-01

    The Kyoto Protocol incorporates emissions trading, joint implementation and the clean development mechanism to help Annex I countries to meet their Kyoto targets at a lower overall cost. This paper aims to estimate the size of the potential market for all three flexibility mechanisms under the Kyoto

  5. Shared Solar. Current Landscape, Market Potential, and the Impact of Federal Securities Regulation

    Energy Technology Data Exchange (ETDEWEB)

    Feldman, David [National Renewable Energy Laboratory (NREL), Golden, CO (United States); Brockway, Anna M. [U.S. Department of Energy, Washington, DC (United States); Ulrich, Elaine [U.S. Department of Energy, Washington, DC (United States); Margolis, Robert [National Renewable Energy Laboratory (NREL), Golden, CO (United States)

    2015-04-07

    This report provides a high-level overview of the current U.S. shared solar landscape, the impact that a given shared solar program’s structure has on requiring federal securities oversight, as well as an estimate of market potential for U.S. shared solar deployment.

  6. Shared Solar. Current Landscape, Market Potential, and the Impact of Federal Securities Regulation

    Energy Technology Data Exchange (ETDEWEB)

    Feldman, David [National Renewable Energy Lab. (NREL), Golden, CO (United States); Brockway, Anna M. [Office of Energy Efficiency and Renewable Energy (EERE), Washington, DC (United States); Ulrich, Elaine [Office of Energy Efficiency and Renewable Energy (EERE), Washington, DC (United States); Margolis, Robert [National Renewable Energy Lab. (NREL), Golden, CO (United States)

    2015-04-01

    This report provides a high-level overview of the current U.S. shared solar landscape and the impact that a given shared solar program’s structure has on requiring federal securities oversight, as well as an estimate of market potential for U.S. shared solar deployment.

  7. Assessing the marketing potential of communicating corporate social responsibility of a supply chain: method and application

    NARCIS (Netherlands)

    Verhees, F.J.H.M.; Kuipers, A.; Meulenberg, M.T.G.

    2006-01-01

    Abstract This article provides a method to assess the marketing potential of communicating corporate social responsibility of (agricultural) supply chains. The willingness of small firms in agricultural supply chains to make available information about certain dimensions of CSR is measured and

  8. Marketing.

    Science.gov (United States)

    Chambers, David W

    2010-01-01

    There is not enough marketing of dentistry; but there certainly is too much selling of poor quality service that is being passed off as dentistry. The marketing concept makes the patient and the patients' needs the ultimate criteria of marketing efforts. Myths and good practices for effective marketing that will promote oral health are described under the traditional four "Ps" categories of "product" (best dental care), "place" (availability), "promotion" (advertising and other forms of making patients aware of available services and how to use them), and "price" (the total cost to patients of receiving care).

  9. Computer-Assisted Instruction Case Study: The Introductory Marketing Course.

    Science.gov (United States)

    Skinner, Steven J.; Grimm, Jim L.

    1979-01-01

    Briefly reviews research on the effectiveness of CAI in instruction, and describes a study comparing the performance of students using one program for basic marketing--TRMP (Tutorial Review of Marketing Principles)--with or without a study guide, the study guide alone, and a traditional class. (BBM)

  10. Market potential of small and medium-size nuclear reactors as combined heat and power plants in Europe

    International Nuclear Information System (INIS)

    Schoen, R.; Hansen, U.; Candeli, R.; Leuchs, D.; Garribba, S.F.; Lefevre, J.C.; Vivante, C.

    1987-01-01

    A Study has been launched and supported by the Commission of the European Communities to assess the potential market of small and medium size nuclear reactors through EC Countries and to identify those factors which may play a dominant role in this respect. In its first phase, the Study addresses to modular high-temperature gas-cooled reactors that would be installed to produce low-temperature heat and power. Federal Republic of Germany, Italy and France are the countries for which the investigation has been either completed or is under way. The time span of interest is up to the year 2020. Referring to this horizon an appraisal has been made of the number of nuclear units which could come on line to cope with energy demand and their timing. Through the Study a distinction is made between technical potential, economic potential, and effective market potential. It is understood indeed that both economic competitiveness towards other energy sources and institutional or organizational factors may restrict the market which could be covered by this class of nuclear reactors. (author)

  11. Market potential of small and medium-size nuclear reactors as combined heat and power plants in Europe

    International Nuclear Information System (INIS)

    Candeli, R.; Leuchs, D.; Garribba, S.F.; Hansen, U.; Lefevre, J.C.; Schoen, R.; Vivante, C.

    1988-01-01

    The preliminary results are presented concerning a study launched by the Commission of the European Communities to assess the potential market of small and medium-size nuclear reactors through EC member countries. The study was aimed at identifying those factors that may have a role in shaping the eventual deployment and diffusion of this class of nuclear reactors. In a first phase, attention focused on modular high-temperature gas-cooled reactors that would be installed to produce low-temperature heat and power. Federal Republic of Germany, Italy and France are the countries for which the investigation has been completed. The time span of interest is up to the year 2020. Referring to this horizon, an appraisal has been made of the number of nuclear units which could come on line to cope with energy demand and their timing. Through the study a distinction is made between technical potential, economic potential, and effective market potential. It is understood indeed that both economic competitiveness towards other energy sources and also institutional or organizational factors may restrict the market which could become accessible and would be covered by the new nuclear plants. (orig.)

  12. Does an Environmental Marketing Strategy Influence Marketing and Financial Performance? A Study of Indonesian Exporting Firms

    Directory of Open Access Journals (Sweden)

    Kardison Lumban Batu

    2017-01-01

    Full Text Available Purpose – Broadly speaking, the implementation of green practice leads to higher performance in exporting firms. To test this concept empirically, this study proposes environmental marketing strategy as an antecedent of product differentiation and cost leadership as a means to promote marketing and financial performance. Design/Methodology/Approach – This study was conducted on 388 respondents serving as operational, production, and marketing managers of Indonesian exporting firms and used structural equation modelling (SEM with AMOS 18 as an analysis technique. Findings and implications – The findings revealed that environmental marketing strategy significantly influences product differentiation and cost leadership. More specifically, product differentiation simultaneously influences marketing and financial performance. However, cost leadership influences financial performance but not marketing performance. This study implies the importance of environmental orientation in setting a firm strategy and promoting the performance of international firms. Limitations – The measurement items proposed in this study were adopted from studies conducted in developed countries; they have not been proven appropriate for direct application in developing countries such as Indonesia. Originality – This study is original in that it explores the importance of environmental studies in setting a firm strategy and promoting the performance of international business.

  13. Marketing and Effectuation: A Study of Marketing Practices Among Swedish Microbreweries

    OpenAIRE

    Aery, Sahil; And, Johanna

    2017-01-01

    The present study aims to analyse the marketing strategies of Swedish microbreweries and relate them to the entrepreneurial principles of effectuation and causation. The authors investigated eight microbreweries in Mälardalsregionen of Sweden, conducting interviews with members of the founding team or the management team at the microbreweries. The results of the study show that most breweries used effectual principles to describe their marketing efforts. Two effectual principles in particula...

  14. Business training markets for small enterprises in developing countries : what do we know so far about the potential?

    OpenAIRE

    Suzuki, Akiko

    2002-01-01

    Examines potential markets for "private training" or training services offered on a commercial basis. Discusses the role that private sector actors can play through Business Development Services (BDS).

  15. A Study of the College Textbook Market.

    Science.gov (United States)

    Yankelovich, Skelly and White, Inc., New York, NY.

    This report conducted for the Association of American Publishers, Inc. on the college textbook market provides the industry with operationally useful information and trend data on the prevailing attitudes, needs, purchasing and usage patterns of the prime users of college educational materials--the faculty and the students. Detailed findings…

  16. Market Orientation in University: A Case Study

    Science.gov (United States)

    Kuster, Ines; Aviles-Valenzuela, Maria Elena

    2010-01-01

    Purpose: The paper aims to analyse the relationship between market orientation (MO) and results in the field of higher education, considering the importance of university teaching staff MO in relation to satisfaction and establishing that this orientation is directly and positively affected by the MO of the upper hierarchical levels. The focus is…

  17. Study on Market Stability and Price Limit of Chinese Stock Index Futures Market: An Agent-Based Modeling Perspective.

    Science.gov (United States)

    Xiong, Xiong; Nan, Ding; Yang, Yang; Yongjie, Zhang

    2015-01-01

    This paper explores a method of managing the risk of the stock index futures market and the cross-market through analyzing the effectiveness of price limits on the Chinese Stock Index 300 futures market. We adopt a cross-market artificial financial market (include the stock market and the stock index futures market) as a platform on which to simulate the operation of the CSI 300 futures market by changing the settings of price limits. After comparing the market stability under different price limits by appropriate liquidity and volatility indicators, we find that enhancing price limits or removing price limits both play a negative impact on market stability. In contrast, a positive impact exists on market stability if the existing price limit is maintained (increase of limit by10%, down by 10%) or it is broadened to a proper extent. Our study provides reasonable advice for a price limit setting and risk management for CSI 300 futures.

  18. How resistant to tampering are codeine containing analgesics on the market? Assessing the potential for opioid extraction

    OpenAIRE

    Kimergård, Andreas; Deluca, Paolo; Hindersson, Peter; Breindahl, Torben

    2016-01-01

    IntroductionMisuse of opioid analgesics, in combination with diversion, dependence, and fatal overdoses, presents a serious problem for public health, which affects many countries worldwide. Within this context, tampering with opioids has been associated with serious harm. The aim of the present study was to assess the tampering potential of codeine combination analgesics on the market (containing codeine/non-opioid analgesics) by the extraction of codeine.MethodsCodeine was extracted from th...

  19. THE IMPORTANCE OF DIGITAL MARKETING. AN EXPLORATORY STUDY TO FIND THE PERCEPTION AND EFFECTIVENESS OF DIGITAL MARKETING AMONGST THE MARKETING PROFESSIONALS IN PAKISTAN

    OpenAIRE

    Fawad Khan; Kamran Siddiqui

    2013-01-01

    The purpose of this exploratory research is to present the perceptions towards Digital Marketing in Pakistan. This issue has rarely been addressed by the academicians and researchers in Pakistan and elsewhere. This study used digital marketing parameters to measure the awareness and effectiveness of digital marketing among marketing professionals in Pakistan. 200 marketing professionals participated in this academic exercise. Data was analyzed in many ways, a) through descriptive statistics b...

  20. A study on the effects of marketing communication using integrated marketing communication

    OpenAIRE

    Solmaz Sellahvarzi; Vahid Reza Mirabi; Mehdi Iran Nejad Parizi

    2014-01-01

    Integrated Marketing Communication (IMC) is one of the needed concepts in competitive edge. IMC is defined as a cross functional process for creating and nourishing profitable relationships with customers and other stakeholders by strategically controlling or impacting all messages sent to these groups. It ensures that all forms of communications and messages are carefully linked together. This study investigates the effectiveness of marketing communication in an Iranian automaker named Khodr...

  1. STANDARDIZATION OR ADAPTATION IN COSMETICS WEBSITES MARKETING ? AN EMPIRICAL STUDY.

    Directory of Open Access Journals (Sweden)

    Anca Constantinescu-Dobra

    2011-06-01

    Full Text Available The websites marketing is becoming an important tool both for multinationals and SMEs, in their effort to internationalizing their business.This study focuses on the international opportunities that are present within the European markets. The paper aims at identifying the degree of websites marketing standardization vs. adaptation, as a marketing tool for cosmetic products. Moreover, the study examines in a comparative manner the standardization strategy of multinationals and small and medium enterprises (SMEs, leaders in European markets, for different cosmetic cathegories.The evaluation of online advertising standardization is based on the modified Model for Testing Advertising Standardization, developed by Whitelock and Chung. The web sites degree of localizations areanalyzed based upon 98 criteria, as resulted from an adapted methodology of ProfNet Institut fur Internet Marketing, Munster (Germany. The sample includes the 101 leaders from European markets.The research outcomes reflect a standardized websites marketing policy for SMEs and localized for multinationals. Also, for perfumes, dental care products and toiletry, European cosmetic leaders implementstandardized websites marketing policies and balanced for the other cosmetics categories. The hypothesis concerning a strong correlation between standardization and handling dimension was supported.

  2. Advanced Sensors and Controls for Building Applications: Market Assessment and Potential R&D Pathways

    Energy Technology Data Exchange (ETDEWEB)

    Brambley, Michael R.; Haves, Philip; McDonald, Sean C.; Torcellini, Paul; Hansen, David G.; Holmberg, David; Roth, Kurt

    2005-04-13

    Significant energy savings can be achieved in commercial building operation, along with increased comfort and control for occupants, through the implementation of advanced technologies. This document provides a market assessment of existing building sensors and controls and presents a range of technology pathways (R&D options) for pursuing advanced sensors and building control strategies. This paper is actually a synthesis of five other white papers: the first describes the market assessment including estimates of market potential and energy savings for sensors and control strategies currently on the market as well as a discussion of market barriers to these technologies. The other four cover technology pathways: (1) current applications and strategies for new applications, (2) sensors and controls, (3) networking, security, and protocols and standards, and (4) automated diagnostics, performance monitoring, commissioning, optimal control and tools. Each technology pathway chapter gives an overview of the technology or application. This is followed by a discussion of needs and the current status of the technology. Finally, a series of research topics is proposed.

  3. A study on the effects of marketing communication using integrated marketing communication

    Directory of Open Access Journals (Sweden)

    Solmaz Sellahvarzi

    2014-07-01

    Full Text Available Integrated Marketing Communication (IMC is one of the needed concepts in competitive edge. IMC is defined as a cross functional process for creating and nourishing profitable relationships with customers and other stakeholders by strategically controlling or impacting all messages sent to these groups. It ensures that all forms of communications and messages are carefully linked together. This study investigates the effectiveness of marketing communication in an Iranian automaker named Khodro using IMC system. The study tries to audit the rate of marketing relationship integrity and its outcome on organization performance. The study designs a questionnaire and distributes it among 384 randomly selected people who use this firm’s services and Cronbach alpha has been calculated as 0.974. Hypotheses of this survey are exanimated by Pearson correlation test as well as pairwise t-student tests. The results show the effects of integrated marketing Communication on organization performance. In addition, there is a significant positive correlation relationship between integrated marketing communication with mission marketing, Cross functional Strategic Planning and Interactivity. Finally, there is a significant positive correlation relationship between dimensions of IMC.

  4. Justification of the Trade Enterprises Development Strategy in the Process of Strategic Management of the Marketing Potential

    Directory of Open Access Journals (Sweden)

    Grosul Viktoriya A.

    2013-11-01

    Full Text Available The article justifies a necessity of strategic management of marketing potential of retail trade enterprises. The article develops a general structural and logic scheme of the process of strategic management of the marketing potential of a trade enterprise taking into account specific features of the trade industry. It establishes that the main key issue in the theory of strategic management is argumentation of selection of the basic strategy of development of a subject of economy. It justifies a scientific and methodical approach to selection of the basic strategy of development of a trade enterprise in the process of management of the marketing potential, main stages of which are: assessment of the level of loyalty of external marketing environment; identification of marketing stratagems; and selection of the enterprise development strategy. The article offers to use the model of marketing stratagem, the components of which are policy of management of the marketing potential, strategic market position of the enterprise and level of loyalty of external marketing environment. The article develops an interactive strategic cube of formation of the complex of marketing stratagems on the basis of use of which marketing stratagems for various trade networks of the Kharkiv region are identified and strategies of their further development are justified.

  5. Market based consumer adaptation. Preliminary study

    International Nuclear Information System (INIS)

    Saele, Hanne

    2005-04-01

    This report is a foundation for further research in the project ''Market based consumer adaptation'', project period 2005-2008. The report describes characteristics of shortage periods for both energy and effects, low priority consumption, power products and network tariffs that may contribute to increased flexibility in consumption and limitations in the IT-systems of today and discusses what problems would be of interest for further studies. The reduction of low priority consumption and the activation of price elasticity would be challenges both for effect and energy shortages. Private consumption would however, partly be different due to the time perspective. It is expected that periods of effect shortages would be of only a few hours and the challenge would be to obtain sufficient response at an hourly basis at load disconnection. The energy shortage is expected to last longer which results in problems in obtaining sufficient and real consumer reduction over time in order to reduce the danger of critical shortage. Important elements in order to supply new power products and network tariffs which contributes to increased flexibility in the consumption, are technology for current registration and remote control of consumption, contracts between the involved parties and the framework conditions that gives incentives for establishing new network/power products. When several parties shall use the same measurements for accounting it would be necessary for all the figures to arrive in time and that corrections are avoided as much as possible. It would also be challenging for the parties whether new products satisfy the regulations. Pricing in network tariffs is subject to more legal public regulations than developing a power product. This may make it difficult to produce ''correct'' network tariffs due to regulation and at the same time interest more customers to making deals with such tariffs. Even if the power suppliers to a certain extent, are more free to develop

  6. Provincial labour market study : mould remediation industry

    International Nuclear Information System (INIS)

    2003-06-01

    Indoor exposure to mold can be problematic to human health, and some molds are considered to be toxigenic. The emergent mold remediation industry in Ontario is fragmented, with various different standards, training and certification processes. This report investigated the labour market for mold remediation workers, with particular reference to training needs and priorities. Research was derived from a literature review in order to analyze the economic, legal, technical and social context of the mold remediation industry. Data on the organized work force were obtained from records of the International Union of Painters and Allied Trades, the Labour Force Historical Review 2002, and various publications. Population data from the Ontario government and Statistics Canada were also used. Surveys of workers and employers were conducted with questionnaires. Results of the surveys indicated that mold remediation projects currently constitute a minority share of most companies' business. However, the importance of mold remediation projects is expected to increase, and industry self-regulation is the most likely scenario for the development of standards and related training programs. It was suggested that the creation of an industry body representing key stakeholder constituencies or the legitimization of an existing industry organization will reduce fragmentation and facilitate research, standard setting and certification, as well as improve marketing and education. If the demand for mold remediation services increases as anticipated, the industry will face the challenge of remaining competitive in the province's projected labour market due to shortages in personnel. There was a strong consensus between employers and workers in the mold remediation industry regarding the need for skills upgrading and compulsory certification. It was concluded that leadership is needed in the development and delivery of training programs, standard setting, recruitment and retention and

  7. Fodder Market in Bihar: An Exploratory Study

    OpenAIRE

    Singh, K.M.; Singh, R.K.P.; Jha, A.K.; Kumar, Abhay

    2013-01-01

    Dairy farmers in Bihar are mostly smallholders having one or two local-bred milch animals, which are raised on crop residues and natural pastures with under-employed family labour. Feeding grains, oil cakes and green nutritious fodder are limited to crossbred cattle. Feed and fodder deficiencies are major limiting factors in raising livestock productivity. Fodder markets are important for communities, which have limited ability to produce their own fodder, but need quality fodder at reasonabl...

  8. Potential Market for New Meniscus Repair Strategies: Evaluation of the MOON Cohort

    Science.gov (United States)

    Fetzer, Gary B.; Spindler, Kurt P.; Amendola, Annunziato; Andrish, Jack T.; Bergfeld, John A.; Dunn, Warren R.; Flanigan, David C.; Jones, Morgan; Kaeding, Christopher C.; Marx, Robert G.; Matava, Matthew J.; McCarty, Eric C.; Parker, Richard D.; Wolcott, Michelle; Vidal, Armando; Wolf, Brian R.; Wright, Rick W.

    2013-01-01

    Background An estimated 200,000 ACL reconstructions are performed each year in the United States. The presence of concomitant meniscus tears and subsequent treatment at the time of ACL reconstruction may determine long-term outcomes of these knees. The authors contend that a substantial number of these meniscal tears are treated in a fashion that reduces meniscal function and that new technologies are needed to treat meniscal tears in a fashion that preserves function. A large cohort of patients with meniscal tears is needed to demonstrate this need. The purpose of this study is to determine the incidence of meniscal tears, describe tear morphology, and selected treatment in the MOON prospective longitudinal cohort of ACL reconstruction. We also will demonstrate based on national statistics the large potential market that exists for future tissue engineering aimed at preserving meniscal function. Methods A multicenter cohort of 1014 patients undergoing ACL reconstruction between January 2002 and December 2003 were evaluated. All procedures were performed by nine fellowship trained sports medicine orthopaedic surgeons. Data on patient demographics, presence of a meniscus tear at time of ACL reconstruction, tear morphology, and meniscal treatment were collected prospectively. Meniscal tears were categorized into three potential tissue engineering treatment strategies: all-biologic repair, advanced repair, and scaffold replacement. Results 1014 ACL reconstructions were performed over the two year period. The median age at the time of surgery was 24 years. Thirty-six percent of the knees had medial meniscal tears and 44% of the knees had lateral meniscal tears. Longitudinal tears were the most common tear morphology. The most frequent treatment modality was partial meniscectomy (60%). Thirty percent of medial meniscal tears and 10% of lateral meniscal tears could be treated with all-biologic repair, 32% of medial meniscal tears and 28% of lateral meniscal tears could

  9. Measuring Exposure to Protobacco Marketing and Media: A Field Study Using Ecological Momentary Assessment

    Science.gov (United States)

    Scharf, Deborah M.; Setodji, Claude M.; Shadel, William G.

    2012-01-01

    Introduction: The aims of this study were to validate ecological momentary assessment (EMA) as a method for measuring exposure to tobacco-related marketing and media and to use this method to provide detailed descriptive data on college students’ exposure to protobacco marketing and media. Methods: College students (n = 134; ages 18–24 years) recorded their exposures to protobacco marketing and media on handheld devices for 21 consecutive days. Participants also recalled exposures to various types of protobacco marketing and media at the end of the study period. Results: Retrospectively recalled and EMA-based estimates of protobacco marketing exposure captured different information. The correlation between retrospectively recalled and EMA-logged exposures to tobacco marketing and media was moderate (r = .37, p marketing through multiple channels in a relatively short period: Exposures (M = 8.24, SD = 7.85) occurred primarily in the afternoon (42%), on weekends (35%), and at point-of-purchase locations (68%) or in movies/TV (20%), and exposures to Marlboro, Newport, and Camel represented 56% of all exposures combined and 70% of branded exposures. Conclusions: Findings support the validity of EMA as a method for capturing detailed information about youth exposure to protobacco marketing and media that are not captured through other existing methods. Such data have the potential to highlight areas for policy change and prevention in order to reduce the impact of tobacco marketing on youth. PMID:22039076

  10. Measuring exposure to protobacco marketing and media: a field study using ecological momentary assessment.

    Science.gov (United States)

    Martino, Steven C; Scharf, Deborah M; Setodji, Claude M; Shadel, William G

    2012-04-01

    The aims of this study were to validate ecological momentary assessment (EMA) as a method for measuring exposure to tobacco-related marketing and media and to use this method to provide detailed descriptive data on college students' exposure to protobacco marketing and media. College students (n = 134; ages 18-24 years) recorded their exposures to protobacco marketing and media on handheld devices for 21 consecutive days. Participants also recalled exposures to various types of protobacco marketing and media at the end of the study period. Retrospectively recalled and EMA-based estimates of protobacco marketing exposure captured different information. The correlation between retrospectively recalled and EMA-logged exposures to tobacco marketing and media was moderate (r = .37, p marketing through multiple channels in a relatively short period: Exposures (M = 8.24, SD = 7.85) occurred primarily in the afternoon (42%), on weekends (35%), and at point-of-purchase locations (68%) or in movies/TV (20%), and exposures to Marlboro, Newport, and Camel represented 56% of all exposures combined and 70% of branded exposures. Findings support the validity of EMA as a method for capturing detailed information about youth exposure to protobacco marketing and media that are not captured through other existing methods. Such data have the potential to highlight areas for policy change and prevention in order to reduce the impact of tobacco marketing on youth.

  11. Social Media Strategy in the Chinese Market : Weibo Platform Case Study

    OpenAIRE

    Wang, Yunchun; Ivanova, Anna

    2014-01-01

    Problematisation Previous study has indicated that social media is an effective marketing tool. Moreover, Weibo, a Chinese social network contains large potential for the companies. However little theoretical guidance exists on what are the key features of Weibo marketing. Purpose and research question The purpose of this study contributes to a better understanding of the social media by analyzing the advantages and disadvantages of Weibo for Western companies that expect to launch a successf...

  12. Econometric Analysis of Marketing Costs: A Case Study

    NARCIS (Netherlands)

    Kuwornu, J.K.M.; Abboah, R.; Amegashie, D.P.K.; Kuiper, W.E.

    2009-01-01

    This study analyzes the marketing costs of a pineapple producing and export firm (Bomart Farms) in Ghana. Con­ sistent with the existing literature, we categorize marketing costs into assembling, processing, and distribution costs. The assembling cost comprises of cost of crating and loading fresh

  13. Agri-Environmental Policy Measures in Israel: The Potential of Using Market-Oriented Instruments

    Science.gov (United States)

    Amdur, Liron; Bertke, Elke; Freese, Jan; Marggraf, Rainer

    2011-05-01

    This paper examines the possibilities of developing agri-environmental policy measures in Israel, focusing on market-oriented instruments. A conceptual framework for developing agri-environmental policy measures is presented, first in very broad lines (mandatory regulations, economic instruments and advisory measures) and subsequently focusing on economic instruments, and specifically, on market-oriented ones. Two criteria of choice between the measures are suggested: their contribution to improving the effectiveness of the policy; and the feasibility of their implementation. This is the framework used for analyzing agri-environmental measures in Israel. Israel currently implements a mix of mandatory regulations, economic instruments and advisory measures to promote the agri-environment. The use of additional economic instruments may improve the effectiveness of the policy. When comparing the effectiveness of various economic measures, we found that the feasibility of implementation of market-oriented instruments is greater, due to the Israeli public's preference for strengthening market orientation in the agricultural sector. Four market-oriented instruments were practiced in a pilot project conducted in an Israeli rural area. We found that in this case study, the institutional feasibility and acceptance by stakeholders were the major parameters influencing the implementation of the market-oriented instruments, whereas the instruments' contribution to enhancing the ecological or economic effectiveness were hardly considered by the stakeholders as arguments in favor of their use.

  14. Sensitivity of Rooftop PV Projections in the SunShot Vision Study to Market Assumptions

    Energy Technology Data Exchange (ETDEWEB)

    Drury, E.; Denholm, P.; Margolis, R.

    2013-01-01

    The SunShot Vision Study explored the potential growth of solar markets if solar prices decreased by about 75% from 2010 to 2020. The SolarDS model was used to simulate rooftop PV demand for this study, based on several PV market assumptions--future electricity rates, customer access to financing, and others--in addition to the SunShot PV price projections. This paper finds that modeled PV demand is highly sensitive to several non-price market assumptions, particularly PV financing parameters.

  15. Marketing strategy and product performance: a study of selected ...

    African Journals Online (AJOL)

    Marketing strategy and product performance: a study of selected firms in Nigeria. ... Ethiopian Journal of Environmental Studies and Management ... This paper therefore recommends that business organisations should accord necessary ...

  16. Market orientated design studies for SOFC based systems

    Energy Technology Data Exchange (ETDEWEB)

    Nietsch, T.; Clark, J.

    1999-07-01

    This report examines the development status of Solid Oxide Fuel Cell (SOFC) technology, assesses its commercial potential for heat and power generation in the UK and identifies key development areas for both the SOFC stack and associated system components. A range of Distributed Generation (DG) and Combined Heat and Power (CHP) applications were considered in arriving at these recommendations. The project commenced with initial surveys of leading SOFC technology companies and centres world-wide. These surveys were conducted in parallel with consultations with key operator organisations in the UK which enabled the requirements of these organisations within the UK Energy Supply Industry to be identified. As a result of the initial survey, over 30 fuel cell based power plants, of size ranging from 1 kW{sub e} to 20 MW{sub e} for both DG and CHP applications, were identified. Outline designs of these applications were then set up and simulated. These candidate systems were then assessed against each other in terms of efficiency, cost of electricity, specific costs, technical risk and market potential for the UK industry. The final ranking obtained was then confirmed with the key operator organisations. On the basis of the ranking process noted above, nine SOFC based power generation/CHP applications were chosen for more detailed investigation in terms of their potential in both UK and overseas markets. Detailed simulations were conducted for each application to allow study of: the influence of efficiency on the economics of the different plants/stacks; the combination of stack and Balance of Plant (BoP) costs; and the cost and availability of key balance of plant devices. These systems were then again assessed in terms of the criteria noted for the outline stage. Finally key development areas for both SOFC stacks and associated Balance of Plant devices were identified. (author)

  17. A Framework for Using Rural Markets to Analyze Local Food Shortage Resilience and Mitigation Potential in sub-Saharan Africa based on Evidence from Zambia

    Science.gov (United States)

    Montgomery, M. J.; Baylis, K.; Evans, T. P.

    2016-12-01

    Climate change is predicted to have negative impacts on agriculture and food security in many parts of sub-Saharan Africa. Regional and temporal climate variability will disburse these effects, creating opportunities to mitigate food shortages through well-studied international, regional, and national food flows and associated food prices. However, most food products consumed and traded by rural smallhold farmers rely on local market exchanges that take place outside the scope of prevalent regional and national market analysis. There is little empirical evidence on these rural markets outside of their potential for smallholder agribusiness. However, they offer an unopened window into local food supply and the nuances of food movements in rural areas. Our research explores how to analyze the cost and availability of food products in rural markets and their connection with each other, as well as with nearby households' food security. This new approach of using food markets as a unit of analysis necessitates a new framework that groups markets based on a hierarchy of variables relevant to their role as food movers and suppliers. In our research, we collected price and source data for 22 commodities bought and sold within 52 rural markets in 12 districts spatially distributed throughout Zambia. We continue to collect data via phone interviews with 206 traders and market managers within these markets each month. We used this data to develop a typology of stationary rural food markets based on their size in terms of traders and buyers, the diversity of commodities available year-round and seasonally, their price transmission with other markets, and their trading scheme and governance. The result is a dynamic framework with varying weights on each variable that classifies which characteristic of markets under which conditions increase their potential for local food shortage resilience and mitigation. We also allocate for commodity-specific scenarios to allow for modeling

  18. Market Potential for Residential Biomass Heating Equipment: Stochastic and Econometric Assessments

    OpenAIRE

    Adee Athiyaman

    2015-01-01

    This paper provides estimates of market potential for biomass-residential-heating equipment in the US: that is, the greatest amount of biomass-residential-heating equipment that can be sold by the industry. The author's analysis is limited to biomass equipment used most to heat the housing unit. Assuming that households equipped with 10+ year old primary heating devices will replace rather than repair the devices he predicts that approximately 1.4 million units of residential home heating equ...

  19. The new car market for electric vehicles and the potential for fuel substitution

    International Nuclear Information System (INIS)

    Kihm, Alexander; Trommer, Stefan

    2014-01-01

    Electric vehicles are expected to significantly reduce road transport emissions, given an increasingly renewable power generation. While technological issues are more and more being overcome, the economic viability and thus possible adoption is still constrained, mainly by higher prices than for conventional vehicles. In our work we analyze possible market developments for electric vehicles with an application to Germany. We develop a drivetrain choice model with economical, technical and social constraints on the current vehicle registrations and inventory. It estimates the demand for electric vehicles until 2030 for private and commercially registered cars as well as light commercial vehicles. The results show a replacement potential of almost one third of the total German annual mileage for these vehicles. The result has a high granularity to allow for detailed emission calculation along different spatial areas as well as vehicle and engine types. Besides a baseline forecast, our method allows for calculating different scenarios regarding policy actions or the future development of important parameters such as energy prices. The results provide insights for policy measures as well as for transport and environmental modeling. - Highlights: • We model the potential German market for electric vehicles using total cost of ownership. • The results show a substitution potential of one third of the total German annual mileage. • Plug-in hybrid drivetrains outperform battery electric ones due to their cost advantages. • Suburbia around large cities is the largest market for EVs. • The first main vehicle categories for EVs are large and medium-sized company cars

  20. Imported Asian swamp eels (Synbranchidae: Monopterus) in North American live food markets: Potential vectors of non-native parasites

    Science.gov (United States)

    Nico, Leo G.; Sharp, Paul; Collins, Timothy M.

    2011-01-01

    Since the 1990s, possibly earlier, large numbers of Asian swamp eels (Synbranchidae: Monopterus spp.), some wild-caught, have been imported live from various countries in Asia and sold in ethnic food markets in cities throughout the USA and parts of Canada. Such markets are the likely introduction pathway of some, perhaps most, of the five known wild populations of Asian swamp eels present in the continental United States. This paper presents results of a pilot study intended to gather baseline data on the occurrence and abundance of internal macroparasites infecting swamp eels imported from Asia to North American retail food markets. These data are important in assessing the potential role that imported swamp eels may play as possible vectors of non-native parasites. Examination of the gastrointestinal tracts and associated tissues of 19 adult-sized swamp eels—identified as M. albus "Clade C"—imported from Vietnam and present in a U.S. retail food market revealed that 18 (95%) contained macroparasites. The 394 individual parasites recovered included a mix of nematodes, acanthocephalans, cestodes, digeneans, and pentastomes. The findings raise concern because of the likelihood that some parasites infecting market swamp eels imported from Asia are themselves Asian taxa, some possibly new to North America. The ecological risk is exacerbated because swamp eels sold in food markets are occasionally retained live by customers and a few reportedly released into the wild. For comparative purposes, M. albus "Clade C" swamp eels from a non-native population in Florida (USA) were also examined and most (84%) were found to be infected with internal macroparasites. The current level of analysis does not allow us to confirm whether these are non-native parasites.

  1. Comparative Study between Two Market Clearing Schemes in Wind Dominant Electricity Markets

    DEFF Research Database (Denmark)

    Farashbashi-Astaneh, Seyed-Mostafa; Hu, Weihao; Chen, Zhe

    2015-01-01

    High price volatility and excessive price reduction are introduced as two emerging problems in wind dominant electricity markets. In this study, an agent-based simulation methodology is employed to investigate the impact of two pricing mechanisms, uniform and pay-as-bid, on the mentioned problems....... According to the proposed agent-based approach, electricity market agents (here generation units) learn from their previous bidding experience to obtain maximum financial. A comparative study is then conducted to investigate the impact of mentioned pricing schemes on price volatility and average price level....... It is shown that these two pricing mechanisms cause different bidding behaviours for the generation units. This study suggests that this change in market agent behaviour, modifies the overall price volatility and system average price. The results indicate that a pay-as-bid pricing mechanism can alleviate...

  2. An Essay on Marketing Performance Assessment: Opportunities in the Context of Research Studies in Marketing in Brazil

    Directory of Open Access Journals (Sweden)

    Leandro Angotti Guissoni

    2013-12-01

    Full Text Available Assessing marketing performance is important in order to minimize the subjectivism in the decision making process. Assessing marketing performance is an alternative so marketing will no longer be considered as a tactical area but rather strategically. In this context, research in marketing should investigate the effects of marketing activities by applying metrics. Despite marketing’s growing importance in journals and developed markets, there are few research studies in Brazil, so we organized a theoretical essay. This essay intends to contribute to the marketing literature in two ways: i by presenting a detailed overview of the marketing performance literature from the 1960’s until the year 2012, which allows us to complement previous studies, from a new perspective on the evolution of the central ideas in marketing; ii identifying research opportunities related to this topic that may stimulate debates and future research. 

  3. MARKET FAIRNESS IN ISLAMIC ECONOMICS LAW AND ETHICS: A Study on Modern and Traditional Market Regulations in Indonesia

    Directory of Open Access Journals (Sweden)

    Mustapa Khamal Rokan

    2015-06-01

    Full Text Available This study has been motivated by unfair market conditions in the form of marginalization of traditional markets in Indonesia due to unequal competition with the modern market. This article tries to find a fair legal formulation to maintain the existence of a small market (traditional. To find the legal formulation, the author attempts to discuss market regulation in Indonesian legislation, analyzed and found it to be optimized to create a fair market arrangements in the perspective of Islamic law. This study propose a paradigm that the market functions not only as an business institution but also as religious and social institutions based on brotherhood which requires mutual respect and responsibility. There are prescriptive law to maintain the existence of traditional markets in Indonesia, which optimizes the concept of ownership as a form of common ownership and optimize the regulation of cooperation between the traditional and the modern market economy based on the doctrine of Islamic law.

  4. Social media infleunce - a case study of LUSH's social media marketing strategy

    OpenAIRE

    Belowska, Martyna; Løyche, Tanja Blomgaard; Szewczykowska, Karolina; Shore, Jonna Ellinor; Krejci, Kamila

    2017-01-01

    This research project is a case study of LUSH Cosmetics which aims to understand theinfluence in social media on consumers through the social media marketing strategy ofLUSH. This is done by first, explaining the social media marketing strategy of LUSH throughThe Theory of Influence by Robert Cialdini (1984) which has formed the theoreticalframework in this project. Second, an online individual survey has been conducted to deeperunderstand how potential consumers perceive the influence from L...

  5. Marketing strategies: Study in travel agencies and tourism sector

    Directory of Open Access Journals (Sweden)

    Aléssio Bessa Sarquis

    2015-08-01

    Full Text Available The tourism sector has an important economic and social role and marketing strategies can help improve the market performance of service organizations. Thus, the study analyzed the marketing strategies applied in the travel agency services sector in the state of Santa Catarina and, therefore, a quantitative, descriptive inconclusive and in the form of field survey (survey was applied with self-administered questionnaires available in the Google Docs platform for a sample of 109 emissive agencies of small and medium. Statistical analyzes were performed by means, frequency, stand-ard deviation and hypothesis testing as the measurement scales applied. The results show that the vast majority of the surveyed agencies use internal marketing strategies, external, interactive and relationship management with clients and midsize agencies use more often most measured marketing strategies.

  6. Conservation markets for wildlife management with case studies from whaling.

    Science.gov (United States)

    Gerber, Leah R; Costello, Christopher; Gaines, Steven D

    2014-01-01

    Although market-based incentives have helped resolve many environmental challenges, conservation markets still play a relatively minor role in wildlife management. Establishing property rights for environmental goods and allowing trade between resource extractors and resource conservationists may offer a path forward in conserving charismatic species like whales, wolves, turtles, and sharks. In this paper, we provide a conceptual model for implementing a conservation market for wildlife and evaluate how such a market could be applied to three case studies for whales (minke [Balaenoptera acutorostrata], bowhead [Balaena mysticetus], and gray [Eschrictius robustus]). We show that, if designed and operated properly, such a market could ensure persistence of imperiled populations, while simultaneously improving the welfare of resource harvesters.

  7. Place Marketing Implementation in Different Administrative Subdivisions: Estonian Case Study

    Directory of Open Access Journals (Sweden)

    Andres Agan

    2013-01-01

    Full Text Available The principal scope of this paper is to construct the chain-of-marketing that regards the implementation of a place marketing strategy, in particular regional tourism and development policy. For a few decades place marketing has been mostly a marketing viewpoint for urban areas in the context of tourism in cities or metropols. Smaller rural areas and country-sides have not got so much attention and place marketing is not much used as a strategic tool to improve development in such areas. Place marketing is usually seen as a tourism improvement for tourists, but actually the target audience is much wider. The starting point of the paper was the assumption that the quality of place marketing in these rural areas is not good and strategically elaborated. By comparing three different case studies, Tartu Rural Development Association (Example 1, 4P area in Central-Estonia (Example 2 and Attractions in Municipality of Konguta (Example 3, worst and best practices have been identified, and an answer to the question whether there exists such a thing as ideally sized and structured geographical area that deals with place marketing on the regional level has been sought

  8. Promoting the market and system integration of renewable energies through premium schemes—A case study of the German market premium

    International Nuclear Information System (INIS)

    Gawel, Erik; Purkus, Alexandra

    2013-01-01

    With the share of renewable energies within the electricity sector rising, improving their market and system integration is of increasing importance. By offering plant operators a premium on top of the electricity market price, premium schemes represent an option to increase the alignment of renewable electricity production with market signals, and have been implemented by several EU member states. This paper examines the case study of the German market premium scheme adopted in 2012. Building on an evaluation of early experiences, we discuss whether the market premium contributes to the aims of market and/or system integration (effectiveness), and what potential efficiency gains and additional costs of “administering integration” are associated with it (efficiency). While exposing renewables to price risks is not the scheme’s purpose, it has successfully increased participation in direct marketing. However, risks of overcompensating producers for marketing and balancing costs are high, and the benefits of gradually leading plant operators towards the market are questionable. Incentives for demand-oriented production are established, but they seem insufficient particularly in the case of intermittent renewable energy sources. To conclude, we provide an outlook on alternative designs of premium schemes, and discuss whether they seem better suited for addressing the challenges ahead. - Highlights: • Premium schemes are used to align renewable energy sources (RES) with market signals. • We examine the effectiveness and efficiency of the German market premium scheme. • Participation in direct marketing has increased, but so have support costs. • For intermittent RES, incentives for demand-oriented production are insufficient. • Efficiency gains from exposing RES to market risks entail several trade-offs

  9. MEAT-GOAT MARKET ANALYSIS: A PILOT STUDY OF THE SOMALI MARKET IN COLUMBUS, OH

    OpenAIRE

    Worley, C. Thomas; Ellerman, John; Mangione, Dave; West, Travis; Yang, Y.

    2004-01-01

    This case study focuses on meat goat marketing involving one distinct immigrant group residing in one area of Columbus, Ohio: the Somalis. There are about 20,000-25,000 Somalis living in Columbus, the second largest concentration of Somalian immigrants in the U.S. after Minneapolis-St. Paul, Minnesota. It is estimated that Columbus Somalis consume the meat from about 14,000 goats each year. The objective of this pilot study is to analyze the meat goat marketing and consumption patterns of the...

  10. SOME ASPECTS OF THE MARKETING STUDIES FOR THE PHARMACEUTICAL MARKET OF ANTIVIRAL DRUGS

    Directory of Open Access Journals (Sweden)

    A. G. Salnikova

    2015-01-01

    Full Text Available Antiviral drugs are widely used in medicinal practice. They suppress the originator and stimulate the protection of an organism. The drugs are used for the treatment of flu and ARVI, herpetic infections, virus hepatitis, HIV-infection. Contemporary pharmaceutical market is represented by a wide range of antiviral drugs. Marketing studies are conducted to develop strategies, used for the enhancement of pharmacy organization activity efficiency. Conduction of the marketing researches of pharmaceutical market is the purpose of this study. We have used State Registry of Drugs, State Record of Drugs, List of vital drugs, questionnaires of pharmaceutical workers during our work. Historical, sociological, mathematical methods, and a method of expert evaluation were used in the paper. As the result of the study we have made the following conclusions. We have studied and generalized the literature data about classification and application of antiviral drugs, marketing, competition. The assortment of antiviral drugs on the pharmaceutical market of the Russian Federation was also studied. We have conducted an analysis for the obtainment of the information about antiviral drugs by pharmaceutical workers. We have determined the competitiveness of antiviral drugs, and on the basis of the research conducted we have submitted an offer for pharmaceutical organizations to form the range of antiviral drugs.

  11. Business Solutions Case Study: Marketing Zero Energy Homes: Tommy Williams Homes, Gainesville, Florida

    Energy Technology Data Exchange (ETDEWEB)

    None

    2015-06-01

    Building America research has shown that high-performance homes can potentially give builders an edge in the marketplace and can boost sales, but it doesn't happen automatically. It requires a tailored, easy-to-understand marketing campaign, and sometimes a little flair. This case study highlights the successful marketing approach of Tommy Williams Homes, which devotes resources to advertising, targeted social media outlets and blogs, realtor education seminars, and groundbreaking and open house celebrations. As a result, in one community, 2013 property sales records show that TWH outsells the only other builder in the development at a higher price, with fewer days on the market.

  12. Using Market Research to Characterize College Students and Identify Potential Targets for Influencing Health Behaviors

    Science.gov (United States)

    Berg, Carla J.; Ling, Pamela M.; Guo, Hongfei; Windle, Michael; Thomas, Janet L.; Ahluwalia, Jasjit S.; An, Lawrence C.

    2013-01-01

    Marketing campaigns, such as those developed by the tobacco industry, are based on market research, which defines segments of a population by assessing psychographic characteristics (i.e., attitudes, interests). This study uses a similar approach to define market segments of college smokers, to examine differences in their health behaviors (smoking, drinking, binge drinking, exercise, diet), and to determine the validity of these segments. A total of 2,265 undergraduate students aged 18–25 years completed a 108-item online survey in fall 2008 assessing demographic, psychographic (i.e., attitudes, interests), and health-related variables. Among the 753 students reporting past 30-day smoking, cluster analysis was conducted using 21 psychographic questions and identified three market segments – Stoic Individualists, Responsible Traditionalists, and Thrill-Seeking Socializers. We found that segment membership was related to frequency of alcohol use, binge drinking, and limiting dietary fat. We then developed three messages targeting each segment and conducted message testing to validate the segments on a subset of 73 smokers representing each segment in spring 2009. As hypothesized, each segment indicated greater relevance and salience for their respective message. These findings indicate that identifying qualitatively different subgroups of young adults through market research may inform the development of engaging interventions and health campaigns targeting college students. PMID:25264429

  13. Successful Women in Marketing: An Exploratory Ghanaian Study ...

    African Journals Online (AJOL)

    The study of women in management in the Ghanaian business literature is a fairly ... or during their marketing careers either through formal degree programmes, ... disciplines in Ghana like accountancy and human resources management.

  14. Transforming the energy efficiency market in California: Key findings, lessons learned and future directions from California's market effects studies

    International Nuclear Information System (INIS)

    Vine, Edward

    2013-01-01

    In the last three years, the California Institute for Energy and Environment (CIEE), along with the California Public Utilities Commission (CPUC), managed three market effects studies that were funded by the CPUC. This paper summarizes the key findings from these studies that focused on compact fluorescent lamps (CFLs), residential new construction (RNC), and high bay lighting (HBL), with a particular focus on changes to California's market effects evaluation protocol and lessons learned during the evaluation of market effects. This paper also summarizes the key results from a survey that was conducted by CIEE in February 2011 to determine what additional studies should be conducted in the evaluation of market effects. - Highlights: • We summarize three market effects studies and provide lessons learned. • Collect baseline market data as early as possible and throughout program lifecycle. • Estimate market effects throughout a program's lifecycle. • Require hypothesis testing as part of the evaluation. • Include elements of market effects evaluation in other program evaluations

  15. Plug-In Hybrid Electric Vehicle Market Introduction Study: Final Report

    Energy Technology Data Exchange (ETDEWEB)

    Sikes, Karen [Sentech, Inc.; Gross, Thomas [Sentech, Inc.; Lin, Zhenhong [ORNL; Sullivan, John [University of Michigan Transportation Research Institute; Cleary, Timothy [Sentech, Inc.; Ward, Jake [U.S. Department of Energy

    2010-02-01

    Oak Ridge National Laboratory (ORNL), Sentech, Inc., Pacific Northwest National Laboratory (PNNL)/University of Michigan Transportation Research Institute (UMTRI), and the U.S. Department of Energy (DOE) have conducted a Plug-in Hybrid Electric Vehicle (PHEV) Market Introduction Study to identify and assess the effect of potential policies, regulations, and temporary incentives as key enablers for a successful market debut. The timeframe over which market-stimulating incentives would be implemented - and the timeframe over which they would be phased out - are suggested. Possible sources of revenue to help fund these mechanisms are also presented. In addition, pinch points likely to emerge during market growth are identified and proposed solutions presented. Finally, modeling results from ORNL's Market Acceptance of Advanced Automotive Technologies (MA3T) Model and UMTRI's Virtual AutoMotive MarketPlace (VAMMP) Model were used to quantify the expected effectiveness of the proposed policies and to recommend a consensus strategy aimed at transitioning what begins as a niche industry into a thriving and sustainable market by 2030. The primary objective of the PHEV Market Introduction Study is to identify the most effective means for accelerating the commercialization of PHEVs in order to support national energy and economic goals. Ideally, these mechanisms would maximize PHEV sales while minimizing federal expenditures. To develop a robust market acceleration program, incentives and policies must be examined in light of: (1) clarity and transparency of the market signals they send to the consumer; (2) expenditures and resources needed to support them; (3) expected impacts on the market for PHEVs; (4) incentives that are compatible and/or supportive of each other; (5) complexity of institutional and regulatory coordination needed; and (6) sources of funding.

  16. Market impact on cassava's development potential in the Atlantic Coast region of Colombia

    NARCIS (Netherlands)

    Janssen, W.G.

    1986-01-01

    The impact of markets on agricultural development was analyzed by means of a case study on cassava in the Atlantic Coast region of Colombia. In the development process, the demand for agricultural products changes considerably. Traditional food products, such as roots and tubers, face a

  17. Future Potential of Hybrid and Diesel Powertrains in the U.S. Light-duty Vehicle Market

    Energy Technology Data Exchange (ETDEWEB)

    Greene, D.L.

    2004-08-23

    Diesel and hybrid technologies each have the potential to increase light-duty vehicle fuel economy by a third or more without loss of performance, yet these technologies have typically been excluded from technical assessments of fuel economy potential on the grounds that hybrids are too expensive and diesels cannot meet Tier 2 emissions standards. Recently, hybrid costs have come down and the few hybrid makes available are selling well. Diesels have made great strides in reducing particulate and nitrogen oxide emissions, and are likely though not certain to meet future standards. In light of these developments, this study takes a detailed look at the market potential of these two powertrain technologies and their possible impacts on light-duty vehicle fuel economy. A nested multinomial logit model of vehicle choice was calibrated to 2002 model year sales of 930 makes, models and engine-transmission configurations. Based on an assessment of the status and outlook for the two technologies, market shares were predicted for 2008, 2012 and beyond, assuming no additional increase in fuel economy standards or other new policy initiatives. Current tax incentives for hybrids are assumed to be phased out by 2008. Given announced and likely introductions by 2008, hybrids could capture 4-7% and diesels 2-4% of the light-duty market. Based on our best guesses for further introductions, these shares could increase to 10-15% for hybrids and 4-7% for diesels by 2012. The resulting impacts on fleet average fuel economy would be about +2% in 2008 and +4% in 2012. If diesels and hybrids were widely available across vehicle classes, makes, and models, they could capture 40% or more of the light-duty vehicle market.

  18. ABARE gas market study to evaluate impact of reforms

    International Nuclear Information System (INIS)

    Harman, J.

    2000-01-01

    ABARE has conducted Research into the Australian gas market for many years. For example, studies have examined the costs and benefit of interconnections in the gas and electricity markets (Dalziell et al 1993) and the net economic benefits of the oil and gas extraction industry (Hogan et al 1996). The biennial energy supply and demand projections published for more than 20 years) provide detailed and reliable energy forecasts. The most recent study (Bush et al 1999) found that natural gas consumption was expected to grow at an average rate of almost 4.4 percent to 2014-15, representing an increase to around 28 percent of total energy market share. Energy market and policy developments will effect the actual rate of growth of gas consumption. Major trends in the gas market which are raising important issues include an integration of regional gas markets through the construction of new gas pipelines and increasing interstate trade in gas, new access regimes in the transmission and distribution sector, along with increasing customer contestability in the retail markets

  19. Chemicals from Biomass: A Market Assessment of Bioproducts with Near-Term Potential

    Energy Technology Data Exchange (ETDEWEB)

    Biddy, Mary J. [National Renewable Energy Lab. (NREL), Golden, CO (United States); Scarlata, Christopher [National Renewable Energy Lab. (NREL), Golden, CO (United States); Kinchin, Christopher [National Renewable Energy Lab. (NREL), Golden, CO (United States)

    2016-03-23

    Production of chemicals from biomass offers a promising opportunity to reduce U.S. dependence on imported oil, as well as to improve the overall economics and sustainability of an integrated biorefinery. Given the increasing momentum toward the deployment and scale-up of bioproducts, this report strives to: (1) summarize near-term potential opportunities for growth in biomass-derived products; (2) identify the production leaders who are actively scaling up these chemical production routes; (3) review the consumers and market champions who are supporting these efforts; (4) understand the key drivers and challenges to move biomass-derived chemicals to market; and (5) evaluate the impact that scale-up of chemical strategies will have on accelerating the production of biofuels.

  20. Increasing market share through consumer marketing: a case study in obstetrics.

    Science.gov (United States)

    Kingsley, V H

    1986-05-01

    Consumers are becoming ever more selective in their choice of health care providers. Hospitals that are aware of local preferences and how to reach and influence consumers will gain a competitive advantage. Outlined in this article are consumer marketing techniques that can be utilized for all product lines. The concept is applied here as a case study in obstetrics.

  1. A Study on Marketing Management Tool use of Customer Relationship

    Directory of Open Access Journals (Sweden)

    Cibele Barsalini Martins

    2015-04-01

    Full Text Available This paper highlights the relation between management tools of Relationship Marketing (RM with customers. The auxiliary tools in the process of Relationship Marketing were analyzed: Customer Relationship Management (CRM, Loyalty Programs, Endomarketing and Marketing Research. This study presented a multicase comparative in six companies, in which three of them have already deployed the management of Relationship Marketing with their clients, and the other three companies that were in the preliminary phase of deployment of these. The data collection was made from semi-structured interviews with professionals who worked in three hierarchical levels (strategic, tactical, and operational of each participating company, using both the technique of data collection by e-mail and personal interview. The approach was qualitative, with phenomenological analysis. It was found that the deployment of Relationship Marketing by the organizations surveyed takes place in a significant amount of time, where investments have occurred by pressure of the environment, in particular by loss of market share, the need to promote customer loyalty, to improve competitiveness and concern with the customer. It was not clear that the process of deployment of Relationship Marketing originated from the strategic planning and used proactively.

  2. American Depositary: A Case Study for Brazilian Market

    Directory of Open Access Journals (Sweden)

    André Machado Caldeira

    2012-06-01

    Full Text Available Specialists often question market efficiency. Some works suggest arbitrage opportunities in several financial operations. Such opportunities can be explained mainly by information asymmetry, since pricing in the stock market is directly linked to information; therefore, the investor that has access to such information the soonest has a competitive advantage. The objective of this paper is to verify the existence of arbitrage opportunities via ADRs, traded in the American market, and their respective stocks, which are traded in the domestic market. Through a case study conducted with four companies, not considering the transition costs, arbitrage opportunity windows were found. Among the companies studied, two had frequent arbitrage opportunities, for one of them the arbitrage opportunity can be shaped by the time series model.

  3. POPULAR MARKETS: FROM FUTURE STUDIES TO THE DEVELOPMENT OF PRODUCTS

    Directory of Open Access Journals (Sweden)

    Antonio Thiago Benedete da Silva

    2009-10-01

    Full Text Available Strategies for running companies in low-income markets have been in the spotlight in both the academic and the corporate environments.However, the first discussions about the relevance of such markets arose during the 1980s, when scenario-prospecting studies showed that popular markets would provide many opportunities around the year 2000.Indeed, at present, the base of the pyramid has many unaddressed needs that offer business possibilities for those companies that are willing to review their strategies. In this context, product development becomes increasingly important, since products targeting consumers of the C, D and E classes may need different features from those of goods manufactured for the A and B classes.The aim of this study is to revisit past popular market forecasts and to identify development trends for goods that target low- income consumers.Our results indicate that Wright and Johnson’s (1984 studies predicted that Brazil would maintain both qualitative and quantitative progress in its socioeconomic development over the next two decades and that the development of popular products is undergoing a buoyant phase.Several functional perspectives were used to develop an understanding of the phenomenon, especially marketing, engineering and manufacturing.Key words: Future studies. Popular markets. Product development.

  4. Preliminary study of the heating market in Sweden

    International Nuclear Information System (INIS)

    1999-01-01

    The successive deregulation of the market for electric power, in Sweden as well as abroad, results in an increased competition in generation and trade of electricity. This market that previously was known for its oligopoly in the production sector and its monopoly in the distribution sector has now been opened for competition. This study is focused on the district heating sector, because it is still comparatively unregulated, and because it partly comprises what is called natural monopolies

  5. A Study of Marketing Strategy in the Information Society

    OpenAIRE

    高谷, 和夫; Kazuo, Takaya; 人間社会学部社会情報学科

    2007-01-01

    Most theories of marketing strategy had been studied and advocated in the industrial society. In this article, you can find the background of best-selling products based on the theory where the marketing strategy in the information society is totally different from the industrial society. Considering consumer needs and competitive advantage, attention, positioning and designing strategies have been found to be most effective in the information society.

  6. Study on Return and Volatility Spillover Effects among Stock, CDS, and Foreign Exchange Markets in Korea

    Directory of Open Access Journals (Sweden)

    Taly I

    2015-09-01

    Full Text Available The key objective of this study is to investigate the return and volatility spillover effects among stock market, credit default swap (CDS market and foreign exchange market for three countries: Korea, the US and Japan. Using the trivariate VAR BEKK GARCH (1,1 model, the study finds that there are significant return and volatility spillover effects between the Korean CDS market and the Korean stock market. In addition, the return spillover effects from foreign exchange markets and the US stock market to the Korean stock market, and the volatility spillover effect from the Japanese stock market to the Korean stock market are both significant.

  7. Study on the Merger of the Market Areas GRTgaz Nord and Sud - Final Report

    International Nuclear Information System (INIS)

    2012-02-01

    As GRTgaz is investigating the merger of its North and South market areas in order to create a unique marketplace, this study looks at potential options for managing congestion by means of contractual and/or market-based arrangements. It first applies a simplified model of the French gas market in order to quantify the potential risk of congestion in terms of frequency and severity. The simulations cover three different scenarios which have been developed to represent different developments of the French, European and worldwide gas markets for the time horizon 2016 to 2020. It quantitatively assesses the considered potential mechanisms. It combines the outcomes of quantitative and qualitative analyses to assess detailed options of congestion management in the French gas market. It formulates a set of proposals for managing the different types of congestion, and assesses the costs of congestion management. Recommendations are made for a set of mechanisms which may be used to enable and facilitate the market merger. A number of steps to be taken in preparation of the merger are proposed

  8. A Study Effects Architectural Marketing Capabilities on Performance Marketing unit Based on: Morgan et al case: Past Industry in Tehran

    OpenAIRE

    Mohammad Reza Dalvi; Robabe Seifi

    2014-01-01

    Over a period of time architectural marketing capabilities combination of knowledge and skills develop in to capabilities. These architectural marketing capabilities have been identified as one of the important ways firms can achieve a competitive advantage The following research tests effects architectural marketing capabilities on performance marketing unit Based on a survey .a structural equation model was developed to test our hypotheses. the study develops a structural model linking arch...

  9. Cooperative Marketing alliances for New Products Commercialization as an entrepreneurial strategy; an Analytical-Comparative Study of Football Industry

    DEFF Research Database (Denmark)

    Salimi, Mehdi; Zarea, Hadi; Khajeheian, Datis

    2012-01-01

    Marketing of new products as important part of the commercialization process, plays a critical role in success of developer companies. Most of new products fail, and in sequence cause the company not to reach the financial and marketing aims. The paper concentrates on cooperative marketing...... alliances as a successful approach to commercialization of new products, by study the Iranian football premier league as a context for cooperative marketing alliances among football clubs and business enterprises. Popularity of football clubs has mentioned as a business platform, for commercialization...... usage from their equities, and help the business enterprise to joy from popularity of football club to exploit the market potential. Study results that cooperative marketing may offer an entrepreneurial approach to new product commercialization, and will promote the marketing abilities of football clubs....

  10. Prevalence of potentially pathogenic Vibrio species in the seafood marketed in Malaysia.

    Science.gov (United States)

    Elhadi, Nasreldin; Radu, Son; Chen, Chien-Hsien; Nishibuchi, Mitsuaki

    2004-07-01

    Seafood samples obtained in seafood markets and supermarkets at 11 sites selected from four states in Malaysia were examined for the presence of nine potentially pathogenic species from the genus Vibrio between July 1998 and June 1999. We examined 768 sample sets that included shrimp, squid, crab, cockles, and mussels. We extensively examined shrimp samples from Selangor State to determine seasonal variation of Vibrio populations. Eight potentially pathogenic Vibrio species were detected, with overall incidence in the samples at 4.6% for V. cholerae, 4.7% for V. parahaemolyticus, 6.0% for V. vulnificus, 11% for V. alginolyticus, 9.9% for V. metschnikovii, 1.3% for V. mimicus, 13% for V. damsela, 7.6% for V. fluvialis, and 52% for a combined population of all of the above. As many as eight Vibrio species were detected in shrimp and only four in squid and peel mussels. The overall percent incidence of any of the eight vibrios was highest (82%) in cockles (Anadara granosa) among the seafoods examined and was highest (100%) in Kuching, Sarawak State, and lowest (25%) in Penang, Pulau Penang State, among the sampling sites. Of 97 strains of V. cholerae isolated, one strain belonged to the O1 serotype and 14 to the O139 serotype. The results indicate that the various seafood markets in Malaysia are contaminated with potentially pathogenic Vibrio species regardless of the season and suggest that there is a need for adequate consumer protection measures.

  11. Generation and marketing of secondaries. Situation and potentials; Herstellung und Vermarktung von Sekundaerrohstoffen. Situation, Probleme, Loesungen

    Energy Technology Data Exchange (ETDEWEB)

    Probst, T.U. [bvse - Bundesverband Sekundaerrohstoffe und Entsorgung e.V., Bonn (Germany)

    2007-12-15

    For reasons of protection of the environment and the climate waste management is shifted more and more towards the generation of resources meeting the requirements of an industrial society. This development of sustainable use of waste derived resources is supported by the steadily increasing prices for energy and primary sources. National, European, and international politics enhance the generation of secondaries for instance by the 3R initiative of the G8 nations. Thus, waste management is performed to obtain more secondaries, to use their energy contents, and to reduce the hazardous potential in waste flows. Secondaries are used either to substitute primary sources or fuels. For years, medium sized companies extract valuable resource from waste flows, especially since they do not operate disposal sites. Thus, secondary raw materials can be generated, on the background of better prices, more competitive to primary sources out of monofractions and from mixture flows. Besides the use of secondaries in primary markets they created their own markets. To enhance the quantities of secondaries, the various waste flows have to be kept strictly separately from household wastes. Thus, the medium sized companies efficiently fulfil the political and market requirements and generate valuable resources. (orig.)

  12. Direct Marketing Alternatives in an Urban Setting: A Case Study of Seattle Youth Garden Works

    Science.gov (United States)

    Taylor, Mykel; Young, Doug; Miles, Carol

    2010-01-01

    The focus of this study is direct marketing of produce from an urban market garden. Rather than discussing broad issues of direct marketing, we use a case study to frame the decisions a market gardener is likely to face in developing both production and marketing plans. The garden featured in this study is located in Seattle, Washington, a city…

  13. Market potential of utility-purpose energy storage in Japan up to the year 2050

    International Nuclear Information System (INIS)

    Tanaka, T.; Kurihara, I.

    1998-01-01

    The market potential of future energy storage in power network systems in Japan is estimated by using the linear programming method under two main scenarios for the years 2030 and 2050. One is a base scenario in which the power demand and associated performances are simply extrapolated from the present to the future year of interest. The other is a modified scenario under which they are influenced by foreseeable changes in social structure and introduction of demand-side energy storage. This estimation indicates that the optimum capacity of energy storage will be about 10 to 15% of the total generation capacity. (author)

  14. An exploration study on factors influencing green marketing

    Directory of Open Access Journals (Sweden)

    Mojtaba Esmaeeli

    2013-05-01

    Full Text Available These days, there have been tremendous efforts on offering products, which are environment friendly. Green marketing plays an important role for attracting new customer and customer retention. This paper presents an empirical investigation based on the implementation of factor analysis to locate important factors influencing green marketing planning and strategies. building market oriented business units. The study designs a questionnaire including 23 questions and the questionnaire was distributed among 200 people who were visiting organic product exhibition. Cronbach alpha was calculated as 0.845, which is well above the minimum acceptable limit and validates the results. The results of factor analysis reveal four major factors including green labeling, compatibility, product value and marketing component and size.

  15. Studies of the Prefabricated Housing Construction Market in Poland

    Science.gov (United States)

    Radziszewska-Zielina, Elżbieta; Gleń, Monika

    2014-11-01

    The directions of development of the construction market are not only related to the need to own one's own home but also to increasing functional and economic requirements and conditions of sustainable development. The perception and understanding of prefabrication in housing construction are undoubtedly starting to change. Sustainable construction criteria may constitute a significant turning point and support for the development of new prefabricated housing construction technologies. Entrepreneurs are slowly perceiving an opportunity for the development of prefabrication in the construction market. The implementation and popularisation of ready-made homes will undoubtedly constitute a favourable change in the Polish construction market; however, this will require a modification of habits. This article presents an historical analysis of the development of the prefabricated housing construction market as well as an attempt to answer questions concerning the future of prefabrication in housing construction in Poland based on the conducted studies.

  16. Potential market-size for renewables in the residential sector of Pakistan

    International Nuclear Information System (INIS)

    Athar, G.R; Imtiaz, M.

    2005-01-01

    Renewable energy-sources can be used for meeting the energy-demand of various endues, like water-pumping for irrigation, process-heat for industries and desalination for potable water-supplies. However, the residential sector has the largest potential for renewable energy usage among all sectors of the economy. At present, the residential sector of Pakistan consumes some 26 million Tone of Oil Equivalent (MTOE) energy: with more than 6 MTOE in the form of commercial energy (electricity, natural gas, kerosene, LPG and coal) and about 20 MTOE in the form of non-commercial energy (wood, dung and crop-residues). Applied Systems Analysis Group (ASAG) has carried out a study to project the energy demand of Pakistan up to the year 2024-25, using an energy-demand model MAED. This model uses simulation technique to evaluate the energy-demand implications of a scenario, describing the assumed evolution of demographic parameters, economic activities, lifestyle of the population and technological improvements. The demographic targets of the Population-Policy of Pakistan and economic targets of Government of Pakistan have been adopted as the basis of our reference scenario. The study shows that the energy-demand of the residential sector will increase by a factor of 1.7, compared to the base-year 2001-2002. The residential sector will need 41. 9 MTOE energy, of which: (I) 5.9 MTOE (72.5 TWh) in the form of electricity to fulfill the energy-needs for lighting, cooling and other electric appliances, (II) 24.4 MTOE for cooking, (III) 5.7 MTOE for water heating, and (IV) 5.8 MTOE for space heating. In all these end-uses, renewable energy can make a contribution depending on the cost of energy, convenience of use and reliability of supply. Although, the government is vigorously pursuing a rural electrification program, a portion of residential sector, particularly in remote areas, will not be electrified even by 2024-25. The non-electrified houses will require 3 to 5 TWh of

  17. Mexico; Financial Sector Assessment Program Update: Technical Note: Derivatives Market: Overview and Potential Vulnerabilities

    OpenAIRE

    International Monetary Fund

    2007-01-01

    This technical note provides an overview of Mexico’s derivatives markets, and describes concisely the derivatives regulatory framework and risk management practices in financial institutions active in these markets. The most important derivatives market in Mexico is the over-the-counter (OTC) derivatives market, which is fully integrated with the global derivatives market. The origin of the OTC derivatives market can be traced back to the 1994 Mexican crisis that forced Mexico to abandon its ...

  18. Government, market and community in urban solid waste management; problems and potentials in the transition to sustainable development?

    NARCIS (Netherlands)

    Post, J.; Baud, I.S.A.; Baud, I.S.A.; Furedy, C.; Post, J.

    2004-01-01

    -Post, Johan and Isa Baud (2004) Government, market and community in urban solid waste management; problems and potentials in the transition to sustainable development? in: Baud, Isa., Johan. Post and Christine Furedy (2004) Solid Waste Management and Rec

  19. Electricity and emission allowance markets from Finnish viewpoint. Study

    International Nuclear Information System (INIS)

    Kara, M.

    2006-05-01

    During 1995.2005 the Nordic energy system has experienced two major changes, the opening of the electricity market for competition and emissions trading within the EU. The European Union's emissions trading scheme (EU ETS) that began operating at the beginning of 2005 has weakened the competitiveness of Finnish electricity production and raised electricity prices. Most electricity producers have accumulated large profits thanks to higher prices. The payers have been nearly all electricity users. This report studies the effects of emissions trading on the electricity market and the functionality of the power market. Very little investment has been made in power production capacity in the Nordic countries over the past ten years. Considerable increases have mainly been made in Danish wind power capacity. Simultaneously, the total consumption of electricity and maximum system load have increased more than installed capacity has grown. In the next few years the power and energy balances may be threatened. In previous years, Finland has often been separated as its own market price area on the Nordic power exchange. The formation of price areas has been affected by the limited capacity in transmission interconnectors, network reparation work and the operating method of the Swedish national system operator, Svenska Kraftnaet (transferring domestic bottlenecks to the borders). This study reviews the scale of price differences and the effect on market activities. On the common Nordic electricity market, Finnish coal and peat condensing power capacity is mainly used during poor precipitation years. These plants were once built for base load production. Carbon dioxide emissions trading has further weakened the competitiveness of these plants. The biggest problem for the Nordic power exchange, Nord Pool, is regarded to be that market concentration in electricity production is high. Market concentration decreases the investment willingness of existing players as new power

  20. Wind energy market study Eastern Europe. Czech and Slovak Republics

    International Nuclear Information System (INIS)

    Skjerk Christensen, P.

    1994-06-01

    The main objective of the THERMIE Associated Measure WE05 is to study the conditions for utilising wind power and estimate the market for wind power in Eastern Europe. This report describes the results of a study of the conditions in the Czech and Slovak republics, which has been concentrated on the following areas: A collection of information on the wind energy potential in these countries and the present structure of the power production system including costs; A search for information concerning payback prices, subsidies, etc. with relation to renewable energy sources, especially wind power, existing wind turbines and their production; An estimate of the possibilities for co-production of wind turbines by Czech, Slovak, and EC factories; A compilation of information on rules and legislation pertaining to the establishment of wind turbines and to power production by wind, e.g. regulations related to grid connections, safety, and environmental production. In order to promote the utilisation of wind power in the Czech and Slovak Republics, some recommendations based on this study may be put forward: the operation of pilot plants should be evaluated in order to compare the recorded production with that which is estimated theoretically based on measured wind data. Existing wind data should be supplemented with new measurements especially at sites that based on current knowledge may be suitable for establishing wind parks. The economic feasibility of wind power in these countries should be calculated based on the best available physical and economic data. (EG)

  1. Market Orientation Capabilities: A Study of Learning Processes in Market-Oriented Companies

    OpenAIRE

    Silkoset, Ragnhild

    2009-01-01

    The literature operates with three perspectives on market orientation. These include market orientation as behavior (Kohli and Jaworski 1990; Narver and Slater 1990), market orientation as a unique resource (Hunt and Morgan 1995) and market orientation as a dynamic learning capability (Sinkula 1994; Day 1994b). A company's level of market orientation will vary with regard to the perspectives, including factors affecting a company’s degree of market orientation and the effect...

  2. Mitigating Negative Externalities Affecting Access and Equity of Education in Low-Resource Countries: A Study Exploring Social Marketing as a Potential Strategy for Planning School Food Programs in Malawi

    Science.gov (United States)

    Magreta-Nyongani, Martha

    2012-01-01

    School feeding programs enhance the efficiency of the education system by improving enrollment, reducing dropouts and increasing perseverance. They also have the potential to reach the poor, directly making them an effective social safety net. In many low-resource countries, school feeding programs are designed to protect children from the effects…

  3. CHILDREN AS TARGET MARKET

    OpenAIRE

    SOMESFALEAN Vasilica

    2012-01-01

    The purpose of this paper is to highlight the reasons that lead marketers to give greater importance to children, how to explain this increased potential that children have on the existing market and strategies that marketers and companies use in order to reach this market. To this end we analyzed a series of articles, studies and research conducted on the subject, with implications in psychology, sociology, but especially in marketing. The results obtained show very interesting issues regard...

  4. Geothermal direct heat use: market potential/penetration analysis for Federal Region IX (Arizona, California, Hawaii, Nevada)

    Energy Technology Data Exchange (ETDEWEB)

    Powell, W.; Tang, K. (eds.)

    1980-05-01

    A preliminary study was made of the potential for geothermal direct heat use in Arizona, California, Hawaii, and Nevada (Federal Region IX). The analysis for each state was performed by a different team, located in that state. For each state, the study team was asked to: (1) define the resource, based on the latest available data; (2) assess the potential market growth for geothermal energy; and (3) estimate the market penetration, projected to 2020. Each of the four states of interest in this study is unique in its own way. Rather than impose the same assumptions as to growth rates, capture rates, etc. on all of the study teams, each team was asked to use the most appropriate set of assumptions for its state. The results, therefore, should reflect the currently accepted views within each state. The four state reports comprise the main portion of this document. A brief regional overview section was prepared by the Jet Propulsion Laboratory, following completion of the state reports.

  5. China as a Potential Market for U.S. Pork Exports

    OpenAIRE

    William A. Amponsah; Xiang Dong Qin; Xuehua Peng

    2003-01-01

    This study provides details of emerging opportunities for U.S. pork exporters following the U.S.-China WTO Accession Agreement. The Agreement will enable the United States to gain unprecedented access to the Chinese pork market. The United States enjoys comparative advantages in producing hogs at lower cost, higher quality, and greater efficiency. Moreover, Chinese preference for pork is highly complementary to that of U.S. consumers. Therefore, U.S. pork exporters are expected to target prim...

  6. A Two-Stage Method to Determine Optimal Product Sampling considering Dynamic Potential Market

    Science.gov (United States)

    Hu, Zhineng; Lu, Wei; Han, Bing

    2015-01-01

    This paper develops an optimization model for the diffusion effects of free samples under dynamic changes in potential market based on the characteristics of independent product and presents a two-stage method to figure out the sampling level. The impact analysis of the key factors on the sampling level shows that the increase of the external coefficient or internal coefficient has a negative influence on the sampling level. And the changing rate of the potential market has no significant influence on the sampling level whereas the repeat purchase has a positive one. Using logistic analysis and regression analysis, the global sensitivity analysis gives a whole analysis of the interaction of all parameters, which provides a two-stage method to estimate the impact of the relevant parameters in the case of inaccuracy of the parameters and to be able to construct a 95% confidence interval for the predicted sampling level. Finally, the paper provides the operational steps to improve the accuracy of the parameter estimation and an innovational way to estimate the sampling level. PMID:25821847

  7. Concentration and potential health risk of heavy metals in market vegetables in Chongqing, China.

    Science.gov (United States)

    Yang, Qing-Wei; Xu, Yuan; Liu, Shou-Jiang; He, Jin-Feng; Long, Fang-Yan

    2011-09-01

    Concentration and daily intake (DI) of heavy metals (Pb, Zn, Mn, Cu, Cd and Cr) in market vegetables in Chongqing of China are investigated and their potential health risk for local consumers is simultaneously evaluated by calculating the target hazard quotient (THQ). The results showed that the measured Pb and Cd concentrations exceeded the safety limits given by FAO/WHO and Chinese regulations, indicating serious contamination of market vegetables by these metals. As respective DI values for Pb, Mn and Cd were also above the international guideline bases, health risk to the consumers is obvious. The individual THQ for Pb and Cd in pakchoi and Cd in mustard, and the combined THQ for all metals in each vegetable species excluding cos lettuce were above the threshold 1.0, implying the obviously adverse effect on health. Therefore, attention should be paid particularly to the potential hazardous exposure to vegetable heavy metals, especially for Pb and Cd, over a lifetime for people in Chongqing. Copyright © 2011 Elsevier Inc. All rights reserved.

  8. SHARIAH MARKETING CHARACTERISTICS AND TRUST: STUDY ON CUSTOMER BMT IN MALANG, INDONESIA

    Directory of Open Access Journals (Sweden)

    Safitri S.

    2016-12-01

    Full Text Available Muslims in Indonesia is the largest Muslim who are the target market in the Islamic finance industry. In the context of Islamic financial product marketing, Muslim consumers being potential consumers. Muslim consumers have a unique character because they believe religious rules. This research aims to examine the effect of Shariah Marketing Characteristics on customer satisfaction and trust. This research used a quantitative approach with 375 respondents as sample BMT in Malang. The data were analyzed using Generalized Structured Component Analysis (GSCA. The findings of this study is that the Theistic, Ethic, Realistic and Humanistic (Shariah Marketing Characteristics significantly affects the satisfaction and trust. There is a hypothesis that is not significant, which between Humanistic on customer trust.

  9. Study on the Swiss electricity market - the current situation

    International Nuclear Information System (INIS)

    Walti, N. O.

    2007-01-01

    This short article discusses the results of a study made on the opinions of energy suppliers in Switzerland with respect to future power generation in Switzerland. In particular, questions concerning new nuclear power stations and gas-fueled generating facilities are examined. The study was commissioned to tackle questions concerning the liberalisation of the electricity market, a future possible gap in supply, mains regulation and changes in market structure. The article discusses the findings of the study, in which 87 utilities took part, and lists strategic areas for action to be taken by electricity utilities such as efficiency analysis, regulation management, co-operative sourcing and possible mergers and acquisitions

  10. A Study of Marketing Strategy in Chinese Software Marketi : A Case Study of UFIDA Softeare Co., Ltd

    OpenAIRE

    Zeng, Xiongyu; Du, Yang

    2008-01-01

    Date: 2008-06-08 Program: International Marketing Course: Master thesis in International Marketing (EF0705) Author: Xiongyu Zeng (780925) Yang Du (820830) Tutor: Jan Löwstedt Title: A Study of Marketing Strategy in Chinese Software Market – A Case Study of UFIDA Software Co., Ltd Strategic Question : What should be an Effective Marketing Strategy for UFIDA in order to Increase its Market Shares and Support its Market Leadership Position? Purpose: The purpose of this study is to investigate an...

  11. A Study on the Current Status and Prospects of Development of the Tourism Services Market

    Directory of Open Access Journals (Sweden)

    Miroshnyk Mariia V.

    2017-06-01

    Full Text Available The article considers the world trends in the developmet of services market, and it has been determined that the service sector is about 70% of the world’s gross domestic product (GDP. It has been noted that the tourism sector is one of the largest in the world economy, and its market in terms of investment efficiency is among the highly profitable markets along with the gas and oil producing, industrial, and automotive markets. The tourism market in Ukraine is only about 2% of the country’s GDP, but has great potential for innovation development and tourism perspectives. Such a situation requires constant monitoring and analyzing, which makes the selected study relevant. The purpose of the article was to provide a comprehensive analysis of the current status of the market for tourism services in Ukraine and to determine the main tendencies in its further development. It has been found that the tourism industry sector in Ukraine is formed by three components: outbound (international, internal, and inbound (foreign tourism, the quantitative increase of which will increase the efficiency of the country’s tourism potential and reinforce its positive image abroad.

  12. The Digital Music Market: a study of Brazilian consumers’ behavior

    Directory of Open Access Journals (Sweden)

    João Paulo Capelli Martins

    2014-12-01

    Full Text Available The convergence between technology, the Internet and music brought about great challenges to the recording industry worldwide. Despite digital music’s revenue growth, the music industry has declined significantly over recent years. To attract new customers and compete with other ways of getting music on the network, record companies and on-line music providers must figure out who their potential customers are. The goal of this study was to explore and describe the characteristics and behavior of digital music users, as well as of those who are willing to pay or unwilling to use this service, in order to fully understand this market’s context. These are the study’s main findings: 1 88% of the sample of Brazilian Internet users are also digital music users; 2 their profile is significantly related to the profile of Internet usage (social networking and entertainment; 3 non-users fail to use digital music mainly due to lack of knowledge on how to do it; 4 66.4% intend to pay for digital music; 5 they share one characteristic: they frequently shop online; 6 people who are willing to pay for digital music receive the difference between legal and illegal music, and do not value the Internet much. We hope this study will promote efficient, customer-oriented marketing actions.

  13. Study of Marketing Components Affecting Health Care Services in Hospitals

    Directory of Open Access Journals (Sweden)

    Mohammad Javad Akbarian Bafghi

    2016-10-01

    Full Text Available Background: Hospitals, in extreme competition, have accepted principles of marketing designed for industrial goods and customers. One of the important factors in health services marketing is the type of services. Organizations, including health centers, require meeting the clients' needs in order to survive and try to promote the way of providing services effectively. The present study aims to identify effective components in providing clinical services in hospitals. Methods: This was a practical and cross-sectional study. Data were collected using a questionnaire completed through random sampling after confirming the validity and reliability. Data were analyzed by SPSS 21 and Lisrel 8.50 using descriptive statistics and factor analysis. Results: The results of this study indicated that nine components had the highest impact on providing health services. Confirmatory factor analysis showed that the quality of providing services in the hospital, offering distinctive services compared with other hospitals, and considering quality of service beyond the patient's expectation had the greatest impact on marketing services in the hospital. Conclusion: Providing quality and distinctive services beyond the patient's expectation enables hospitals to improve their marketing activities and, beside higher level of patient satisfaction, develop their clinical services market share.

  14. An Analytical Study of Tools and Techniques for Movie Marketing

    Directory of Open Access Journals (Sweden)

    Garima Maik

    2014-08-01

    Full Text Available Abstract. Bollywood or Hindi movie industry is one of the fastest growing sector in the media and entertainment space creating numerous business and employment opportunities. Movies in India are a major source of entertainment for all sects of society. They not only face competition from other movie industries and movies but from other source of entertainment such as adventure sports, amusement parks, theatre and drama, pubs and discothèques. A lot of man power, man hours, creative brains, and money are put in to build a quality feature film. Bollywood is the industry which continuously works towards providing the 7 billion population with something new always. So it is important for the movie and production team to stand out, to grab the due attention of the maximum audience. Movie makers employ various tools and techniques today to market their movies. They leave no stone unturned. They roll out teasers, First look, Theatrical trailer release, Music launch, City tours, Producer’s and director’s interview, Movie premier, Movie release, post release follow up and etc. to pull the viewers to the Cineplex. The audience today which comprises mainly of youth requires photos, videos, meet ups, gossip, debate, collaboration and content creation. These requirements of today’s generation are most fulfilled through digital platforms. However, the traditional media like newspapers, radio, and television are not old school. They reach out to mass audience and play an upper role in effective marketing. This study aims at analysing these tools for their effectiveness. The objectives are fulfilled through a consumer survey. This study will bring out the effectiveness and relational importance of various tools which are employed by movie marketers to generate maximum returns on the investments by using various data reduction techniques like factor analysis and statistical techniques like chi-square test with data visualization using pie charts

  15. Foods from black market at EU border as a neglected route of potential methicillin-resistant Staphylococcus aureus transmission.

    Science.gov (United States)

    Oniciuc, Elena-Alexandra; Ariza-Miguel, Jaime; Bolocan, Andrei-Sorin; Diez-Valcarce, Marta; Rovira, Jordi; Hernández, Marta; Fernández-Natal, Isabel; Nicolau, Anca Ioana; Rodríguez-Lázaro, David

    2015-09-16

    The illegal entrance of foods to EU through black markets at the EU borders can constitute a neglected route of dissemination of foodborne pathogens, and in particular of methicillin-resistant Staphylococcus aureus (MRSA). In this study, we have assessed the presence of MRSA in foods sold in a black market at an EU border (the southeast part of Romania, on the border with Republic of Moldavia). We performed a search for MRSA among 200 food samples collected from 2012 to 2013. All S. aureus were studied by pulsed-field gel electrophoresis (PFGE) and antimicrobial susceptibility testing. MRSA isolates were further characterized by multilocus sequence typing (MLST) and SCCmec typing, and tested for the presence of Panton-Valentine leukocidin (PVL) virulence factors. Overall, 32 S. aureus isolates were recovered from 16 food samples (8%). One isolate detected in a pork lard sample was MRSA (0.5%). PFGE with the restriction enzyme SmaI revealed 12 genotypes among the 32 S. aureus isolates. The MRSA isolate belonged to sequence type 398, harbored SCCmec type V, tested negative for the presence of the PVL genes and was resistant to ciprofloxacin, tetracycline and cefazolin, besides all β-lactams. Among 31 methicillin-sensitive S. aureus (MSSA), 29% were resistant to penicillin, 9.7% to tetracycline and 3.2% to ciprofloxacin. In conclusion, in this study we report the presence of livestock-associated MRSA in foods sold in a black market at an EU border: ST398-MRSA-V. These results confirm the potential role of food in the dissemination of MRSA lineages among population, and the potential role of illegally introduced food to EU in the prevalence and evolution of MRSA clones in the community. Copyright © 2014 Elsevier B.V. All rights reserved.

  16. Micro Mobility Marketing

    DEFF Research Database (Denmark)

    Hosbond, Jens Henrik; Skov, Mikael B.

    2008-01-01

    , in our case a medium-sized retail supermarket. Two prototypes based on push and pull marketing strategies are implemented and evaluated. Taking outset in a synthesis of central issues in contemporary research on mobile marketing, we discuss their role in micro mobility marketing to point to similarities......Mobile marketing refers to marketing of services or goods using mobile technology and mobile marketing holds potentially great economical opportunities. Traditionally, mobile marketing has been viewed as mobility in the large taking place virtually anywhere, anytime. Further, research shows...... considerable number of studies on push-based SMS mobile marketing campaigns. This paper explores a related yet different form of mobile marketing namely micro mobility marketing. Micro mobility marketing denotes mobility in the small, meaning that promotion of goods takes place within a circumscribed location...

  17. West Africa LP gas market development study

    International Nuclear Information System (INIS)

    2001-01-01

    Jointly sponsored with the World Bank, this essential study explores the opportunity for greatly expanded LP Gas use in the West Africa region. LP Gas supply in the area is increasing rapidly, This offers the opportunity for bringing modern energy to millions without current access, protects forests the only current source of energy for many, and encourages governments to adopt proactive policies that will reap benefits of the increasing availability of LP Gas. (author)

  18. Spanish USA, 1984: A Study of the Hispanic Market.

    Science.gov (United States)

    Yankelovich, Daniel; And Others

    This report summarizes results of a 1984 study of the lifestyles, values, buying behavior, and media habits of the Hispanic American market. First, a number of shifts in U.S. political, social, and economic life (since 1981, when the first study of this type was conducted) which are changing the orientation of Hispanics are discussed. These shifts…

  19. The new on-line marketing medium: viral marketing. Analysis of the field through two case studies

    OpenAIRE

    Sasigain Salvador, Miren

    2014-01-01

    Purpose: This paper synthesizes the emerging literature on viral marketing through the analysis of two case studies and identifies and evaluates important factors that need to be considered when organizing a viral marketing campaign nowadays; the elements used the implemented strategy, the impact and results. The companies to be studied have been successful developing viral marketing strategies even they differ in size, sector and product offered. Literature Review: Definition of tradition...

  20. A Reappraisal on Marketing Definition and Marketing Theory

    OpenAIRE

    Ran Liu

    2017-01-01

    This study examines the definition of marketing and different marketing theories for academic research based on historical literature review. After a comprehensive review on different approaches on marketing definition, the paper gives its own description of marketing, with a highlight on value creation and exchange. The paper also attempts to discuss the possibility that a potential new paradigm of marketing as a science by a value creation theory, which focus on the new role of marketing in...

  1. QUANTITATIVE STUDY OF THE WORLD MARKET OF MEAT

    Directory of Open Access Journals (Sweden)

    Elena COFAS

    2013-01-01

    Full Text Available This study presents the evolution of global market of meat in 2007-2011 and has been possible because the authors used an important set of indicators, namely: livestock, achieved production, imports, exports, trade balance, price etc. The data used in this work was provided by the following institutions accredited for collecting and processing statistical data: National Institute of Statistics, EUROSTAT, FAOSTAT, FAPRI and USDA. The analysis global market of meat is primarily a quantitative analysis. In the period which is analysed, the demand, the production, the imports, the exports and the prices have evolved differently, especially meat categories, so all these indicators have influenced global market of meat. In mainly, the meat consumption is influenced by the pattern of food consumption and price level. In the future, expect a increase prices, which is based on increasing production costs. Therefore, first it is necessary to adopt measures to support the farmers.

  2. An empirical and model study on automobile market in Taiwan

    Science.gov (United States)

    Tang, Ji-Ying; Qiu, Rong; Zhou, Yueping; He, Da-Ren

    2006-03-01

    We have done an empirical investigation on automobile market in Taiwan including the development of the possession rate of the companies in the market from 1979 to 2003, the development of the largest possession rate, and so on. A dynamic model for describing the competition between the companies is suggested based on the empirical study. In the model each company is given a long-term competition factor (such as technology, capital and scale) and a short-term competition factor (such as management, service and advertisement). Then the companies play games in order to obtain more possession rate in the market under certain rules. Numerical simulation based on the model display a competition developing process, which qualitatively and quantitatively agree with our empirical investigation results.

  3. STUDY ON THE MARKETING STRATEGY OF HIGHER EDUCATION INSTITUTION (CASE COMPANY SAMK INTERNATIONAL BUSINESS)

    OpenAIRE

    Khanal, Ichha; khanal, Ichha

    2017-01-01

    The purpose of conducting this thesis was to study on the marketing strategy of an educational institution. The aim of this thesis was to study on current marketing strategy and suggest the case company with new and effective ideas for marketing. The theoretical part of this thesis hold three main elements with basic knowledge of marketing. Along with marketing mix, this thesis also covered segmentation as well as marketing strategy. For the time being, SWOT approach was utilized to...

  4. Critical evaluation of municipal solid waste composting and potential compost markets.

    Science.gov (United States)

    Farrell, M; Jones, D L

    2009-10-01

    Mechanical biological treatment (MBT) of mixed waste streams is becoming increasingly popular as a method for treating municipal solid waste (MSW). Whilst this process can separate many recyclates from mixed waste, the resultant organic residue can contain high levels of heavy metals and physical and biological contaminants. This review assesses the potential end uses and sustainable markets for this organic residue. Critical evaluation reveals that the best option for using this organic resource is in land remediation and restoration schemes. For example, application of MSW-derived composts at acidic heavy metal contaminated sites has ameliorated soil pollution with minimal risk. We conclude that although MSW-derived composts are of low value, they still represent a valuable resource particularly for use in post-industrial environments. A holistic view should be taken when regulating the use of such composts, taking into account the specific situation of application and the environmental pitfalls of alternative disposal routes.

  5. Carcar Chicharon: A Potential for Tourism Impact Studies

    Directory of Open Access Journals (Sweden)

    Ian Christian P. Cosido

    2016-05-01

    Full Text Available This study determines the economic potential of chicharon business in Carcar City, Cebu, Philippines. It answers these objectives to: (1 check its profile with reference to: capitalization, volume of products, types of products, marketing, profit and number of workers; (2 ascertain its problems; (3 assess its economic potential to different stakeholders, namely: business owners, workers, vendors, and the community; and (4 evaluate its effects to the other sectors of the city.This study used an ethnographic design with naturalistic observation, interviews of key informants, field notes, and supported with secondary data. KIs were interviewed through interview guides, during their most convenient time. To observe ethics, names of KIs and other stakeholders were held confidentially. The findings were validated through expert triangulation. The chicharon business contributed to Carcar’s small scale industry. Despite various challenges faced; it continued to grow, contributing to the socio-economic development. Its potential cascaded to other economic sectors, especially for the city’s viability as a tourism hub. For further investigation, these are hereby recommended: culture and heritage advocates may continue to find ways to preserve the city’s centuries old delicacy; adoption of new technologies to make the products competitive in local and global markets; and follow up studies to sustain the business’ economic potentiality. Government agencies may continue its present programs to sustain the business; strong financial assistance; improved environmental sanitations; programs and trainings, efficient machinery to help the business prosper and make Carcar a potential tourist destination.

  6. Food, Fracking, and Freshwater: The Potential for Markets and Cross-Sectoral Investments to Enable Water Conservation

    Directory of Open Access Journals (Sweden)

    Margaret Cook

    2016-01-01

    Full Text Available Hydraulic fracturing—the injection of pressurized fluid, often water, to increase recovery of oil or gas—has become increasingly popular in combination with horizontal drilling. Hydraulic fracturing improves production from a well, but requires a significant amount of water to do so and could put pressure on existing water resources, especially in water-stressed areas. To supply water needs, some water rights holders sell or lease their water resources to oil and gas producers in an informal water market. These transactions enable the opportunity for cross-sectoral investments, by which the energy sector either directly or indirectly provides the capital for water efficiency improvements in the agricultural sector as a mechanism to increase water availability for other purposes, including oil and gas production. In this analysis, we employ an original water and cost model to evaluate the water market in Texas and the potential for cross-sectoral collaboration on water efficiency improvements through a case study of the Lower Rio Grande Valley in Texas. We find that, if irrigation efficiency management practices were fully implemented, between 420 and 800 million m3 of water could be spared per year over a ten year period, potentially enabling freshwater use in oil and gas production for up to 26,000 wells, while maintaining agricultural productivity and possibly improving water flows to the ecosystem.

  7. Carbon Market and Integrated Waste Solutions : a Case Study of ...

    International Development Research Centre (IDRC) Digital Library (Canada)

    Carbon Market and Integrated Waste Solutions : a Case Study of Indonesia ... dual purpose of helping developing countries achieve sustainable development ... with a view to devising integrated waste management solutions in urban centres ... and disseminate them through national, regional and international networks.

  8. Consumer Understanding of Nutrition Marketing Terms: A Pilot Study

    Science.gov (United States)

    Haroldson, Amber; Yen, Chih-Lun

    2016-01-01

    The purpose of this pilot study was to examine the validity of a questionnaire developed to assess adult consumer understanding of nutrition marketing terms and the resulting impact on consumer behavior. Participants (n = 40) completed an electronic questionnaire. Efforts to establish validity and reliability suggest that the questionnaire is a…

  9. Sauces, spices, and condiments: definitions, potential benefits, consumption patterns, and global markets.

    Science.gov (United States)

    García-Casal, Maria Nieves; Peña-Rosas, Juan Pablo; Malavé, Heber Gómez-

    2016-09-01

    Spices and condiments are an important part of human history and nutrition, and have played an important role in the development of most cultures around the world. According to the Codex Alimentarius, the category of salts, spices, soups, sauces, salads, and protein products includes substances added to foods to enhance aroma and taste. Spices have been reported to have health benefits as antioxidant, antibiotic, antiviral, anticoagulant, anticarcinogenic, and anti-inflammatory agents. Health claims about the benefits of condiments for disease prevention or health improvement need to be science based and extensively supported by evidence; data on their preventive or protective potential in humans are currently limited. The condiments market has been growing continuously over the last few years, with the quantity of products sold under the category of sauces, dressings, and condiments during the period 2008-2013 increasing from 31,749,000 to 35,795,000 metric tons. About 50 of the 86 spices produced in the world are grown in India. From 2008 to 2013, the United States was the largest importer of spices, followed by Australia, the United Kingdom, Canada, and Russia. The main buyers of fish sauce are Vietnam and Thailand, with purchases of 333,000 and 284,000 metric tons in 2013, respectively. The sauces and condiments category is dynamic, with large differences in consumption in habits and practices among countries. This paper aims to establish definitions and discuss potential health benefits, consumption patterns, and global markets for sauces, spices, and condiments. © 2016 New York Academy of Sciences.

  10. A technical practice of affiliate marketing : case study: coLanguage and OptimalNachhilfe

    OpenAIRE

    Phan, Giang

    2015-01-01

    This study aims to introduce a new marketing method: Affiliate marketing. In addition, this study explains and explores many types of affiliate marketing. The study focuses on defining affiliate marketing methods and the technologies used to develop it. To clarify and study this new business and marketing model, the study introduces two case studies: coLanguage and OptimalNachhilfe. In addition, various online businesses such as Amazon, Udemy, and Google are discussed to give a broader v...

  11. Energy Flexibility of The Commercial Greenhouse Growers, The Potential and Benefits of Participating in The Electricity Market

    DEFF Research Database (Denmark)

    Ma, Zheng; Jørgensen, Bo Nørregaard

    2018-01-01

    Commercial greenhouses can provide energy flexibility with artificial lighting usage and information and communications technology support. Therefore, commercial greenhouse growers can potentially play an important role in the electricity market as a flexibility service provider....... With the application of a climate control software- DynaLight NG, this paper takes Danish commercial growers and the Nordic electricity regulating market as an example, to investigate the market potential with two business models: 1) commercial greenhouse growers directly participate in the regulating market, 2......) to reduce balance responsible parties’ imbalance errors. Two calculations are formulated to evaluate the monetary benefits for the commercial greenhouse growers’ participation in the two business models. The results show that: 1) one big commercial greenhouse grower might get around 55,000 DKK...

  12. Current Size and Remaining Market Potential of the U.S. Energy Service Company Industry

    Energy Technology Data Exchange (ETDEWEB)

    Stuart, Elizabeth [Ernest Orlando Lawrence Berkeley National Laboratory (LBNL), Berkeley, CA (United States); Larsen, Peter H. [Ernest Orlando Lawrence Berkeley National Laboratory (LBNL), Berkeley, CA (United States); Goldman, Charles A. [Ernest Orlando Lawrence Berkeley National Laboratory (LBNL), Berkeley, CA (United States); Gilligan, Donald [Ernest Orlando Lawrence Berkeley National Laboratory (LBNL), Berkeley, CA (United States); National Association of Energy Services Companies

    2013-06-27

    In this study, we analyze the market size, growth projections and industry trends in the U.S. ESCO industry, drawing on information from interviews with ESCO executives conducted in late 2012. We define ESCOs as energy service companies for whom performance -based contracting is a key business activity; 45 companies met our definition of an ESCO. We were able to interview 35 of these companies, which represents ~78% response rate. The non-respondent ESCOs were small companies in terms of revenue, representing about 2% of industry revenues.

  13. Challenges and opportunities of international biomass market: Findings from a scenario study

    Energy Technology Data Exchange (ETDEWEB)

    Heinimoe, J. (Lappeenranta University of Technology, Mikkeli (Finland)); Ojanen, V.; Koessi, T. (Lappeenranta University of Technology, Lappeenranta (Finland))

    2007-07-01

    The markets of biomass are developing rapidly and becoming more international. Although biomass has potential to become a more important source of energy, the remarkable increase in biomass use for energy needs parallel and positive development in several sectors and there will be plenty of challenges to overcome. To support the positive development of market and to make the most of the development it is needed to have understanding about the market dynamics. The objective of the study was to clarify the alternative future scenarios for the international biomass market until the year 2020 and based on the scenario process to identify underlying steps needed towards the vital working and sustainable biomass market for energy purposes. A heuristic semi structured approach was applied in the scenario processes. The scenarios estimated that the biomass market will develop and grow rapidly as well as diversify in the future. The scenario analysis shows the key issues on the field: global economic growth including the growing need of energy, environmental forces in the global evolution, possibilities of the technological development to solve the global problems, capabilities of the international community to find solutions for the global issues and the complex interdependencies of all these driving forces. (orig.)

  14. THE FARMING AND MARKETING OF ORGANIC LETTUCE: STUDY AT BOBOSAN VILLAGE, KEDUNGBANTENG SUB-DISTRICT, BANYUMAS

    Directory of Open Access Journals (Sweden)

    Irene Kartika Eka Wijayanti

    2017-09-01

    Full Text Available Banyumas has great potential as a producer of organic lettuce in term of condition of natural, human resources and availability of market. The centre producer of organic lettuce is located in district of Kedungbanteng, and managed by farmers group "abdi tani". The aim of this study is to analyze: 1. The cost and income farming of organic lettuce; 2. Financial feasibility of organic lettuce farm; 3. The channel and structure of organic lettuce market. Processing and data analysis performed qualitatively and quantitatively. The data used is to the production and marketing of organic lettuce in period of June-July 2016. Quantitative analysis performed using analysis of cost, farm income, and R/C. Qualitative analysis was conducted to determine the channel and structure of organic lettuce market. The results showed that organic lettuce farm income generating positive value and the value of R/C is greater than one (R/C >1, the farming is profitable and feasible. Organic lettuce marketing channels through the use of one channel, such farmers, traders, retailers (supermarket. Farmers faced monopsony market structure, while traders and retailers deal with oligopoly one

  15. Worldwide wind/diesel hybrid power system study: Potential applications and technical issues

    Energy Technology Data Exchange (ETDEWEB)

    King, W.R.; Johnson, B.L. III (Science Applications International Corp., McLean, VA (USA))

    1991-04-01

    The world market potential for wind/diesel hybrid technology is a function of the need for electric power, the availability of sufficient wind resource to support wind/diesel power, and the existence of buyers with the financial means to invest in the technology. This study includes data related to each of these three factors. This study does not address market penetration, which would require analysis of application specific wind/diesel economics. Buyer purchase criteria, which are vital to assessing market penetration, are discussed only generally. Countries were screened for a country-specific market analysis based on indicators of need and wind resource. Both developed countries and less developed countries'' (LDCs) were screened for wind/diesel market potential. Based on the results of the screening, ten countries showing high market potential were selected for more extensive market analyses. These analyses provide country-specific market data to guide wind/diesel technology developers in making design decisions that will lead to a competitive product. Section 4 presents the country-specific data developed for these analyses, including more extensive wind resource characterization, application-specific market opportunities, business conditions, and energy market characterizations. An attempt was made to identify the potential buyers with ability to pay for wind/diesel technology required to meet the application-specific market opportunities identified for each country. Additionally, the country-specific data are extended to corollary opportunities in countries not covered by the study. Section 2 gives recommendations for wind/diesel research based on the findings of the study. 86 refs.

  16. Worldwide wind/diesel hybrid power system study: Potential applications and technical issues

    Science.gov (United States)

    King, W. R.; Johnson, B. L., III

    1991-04-01

    The world market potential for wind/diesel hybrid technology is a function of the need for electric power, the availability of sufficient wind resource to support wind/diesel power, and the existence of buyers with the financial means to invest in the technology. This study includes data related to each of these three factors. This study does not address market penetration, which would require analysis of application specific wind/diesel economics. Buyer purchase criteria, which are vital to assessing market penetration, are discussed only generally. Countries were screened for a country-specific market analysis based on indicators of need and wind resource. Both developed countries and less developed countries (LDCs) were screened for wind/diesel market potential. Based on the results of the screening, ten countries showing high market potential were selected for more extensive market analyses. These analyses provide country-specific market data to guide wind/diesel technology developers in making design decisions that will lead to a competitive product. Section 4 presents the country-specific data developed for these analyses, including more extensive wind resource characterization, application-specific market opportunities, business conditions, and energy market characterizations. An attempt was made to identify the potential buyers with ability to pay for wind/diesel technology required to meet the application-specific market opportunities identified for each country. Additionally, the country-specific data are extended to corollary opportunities in countries not covered by the study. Section 2 gives recommendations for wind/diesel research based on the findings of the study.

  17. Is marketing becoming a dirty word? A longitudinal study of public perceptions of marketing

    OpenAIRE

    Dalsace, Frédéric; Markovitch, Dmitri

    2009-01-01

    There is growing sentiment in the marketing community that our society holds an increasingly unfavorable view of the marketing profession. However, this sentiment is largely based on anecdotal and experiential evidence. In response, the authors use content analysis of the general press to investigate the American public’s current and past attitudes towards marketing. They obtain compelling evidence that the public’s attitude towards marketing has deteriorated over the past twenty years. They ...

  18. CHINESE RETAIL MARKET: REAL POTENTIAL TO BECOME THE GREATEST WORLDWIDE BEFORE 2020

    Directory of Open Access Journals (Sweden)

    ECATERINA STǍNCULESCU

    2015-12-01

    Full Text Available The present article tries to capture current market developments of the Chinese retail sales in the last 4-5 years, emphasising its tendency to become the first global market before 2020. The author makes a brief analysis of the Chinese retail market sales characteristics including growth rates, sales structure, influencing factors (population growing income, urbanization, consumer goods imports. The characteristics of the constantly changing retail consumer market and the main challenges faced by the trans-national companies activating on the Chinese market represent distinct points in the analysis undertaken in this article.

  19. Promoting functional foods as acceptable alternatives to doping: potential for information-based social marketing approach.

    Science.gov (United States)

    James, Ricky; Naughton, Declan P; Petróczi, Andrea

    2010-11-10

    Substances with performance enhancing properties appear on a continuum, ranging from prohibited performance enhancing drugs (PED) through dietary supplements to functional foods (FF). Anti-doping messages designed to dissuade athletes from using PEDs have been typically based on moralising sport competition and/or employing scare campaigns with focus on the negative consequences. Campaigns offering comparable and acceptable alternatives are nonexistent, nor are athletes helped in finding these for themselves. It is timely that social marketing strategies for anti-doping prevention and intervention incorporate media messages that complement the existing approaches by promoting comparable and acceptable alternatives to doping. To facilitate this process, the aim of this study was to ascertain whether a single exposure knowledge-based information intervention led to increased knowledge and subsequently result in changes in beliefs and automatic associations regarding performance enhancements. In a repeated measure design, 115 male recreational gym users were recruited and provided with a brief information pamphlet on nitrite/nitrate and erythropoietin as a comparison. Measures of knowledge, beliefs and automatic associations were taken before and after the intervention with at least 24 hours between the two assessments. The psychological tests included explicit measures of beliefs and cognitive attitudes toward FF and PED using a self-reported questionnaire and computerised assessments of automatic associations using the modified and shortened version of the Implicit Association Test. The information based intervention significantly increased knowledge (p social marketing campaigns for drug free sport should follow appropriate market segmentation and use targeted messages via promoting the natural form as opposed to the purified form of the main active ingredient.

  20. Promoting functional foods as acceptable alternatives to doping: potential for information-based social marketing approach

    Directory of Open Access Journals (Sweden)

    Petróczi Andrea

    2010-11-01

    Full Text Available Abstract Background Substances with performance enhancing properties appear on a continuum, ranging from prohibited performance enhancing drugs (PED through dietary supplements to functional foods (FF. Anti-doping messages designed to dissuade athletes from using PEDs have been typically based on moralising sport competition and/or employing scare campaigns with focus on the negative consequences. Campaigns offering comparable and acceptable alternatives are nonexistent, nor are athletes helped in finding these for themselves. It is timely that social marketing strategies for anti-doping prevention and intervention incorporate media messages that complement the existing approaches by promoting comparable and acceptable alternatives to doping. To facilitate this process, the aim of this study was to ascertain whether a single exposure knowledge-based information intervention led to increased knowledge and subsequently result in changes in beliefs and automatic associations regarding performance enhancements. Methods In a repeated measure design, 115 male recreational gym users were recruited and provided with a brief information pamphlet on nitrite/nitrate and erythropoietin as a comparison. Measures of knowledge, beliefs and automatic associations were taken before and after the intervention with at least 24 hours between the two assessments. The psychological tests included explicit measures of beliefs and cognitive attitudes toward FF and PED using a self-reported questionnaire and computerised assessments of automatic associations using the modified and shortened version of the Implicit Association Test. Results The information based intervention significantly increased knowledge (p p p Conclusion Evidence was found that even a single exposure to a persuasive positive message can lead to belief change and can create new or alter existing associations - but only in the specific domain. Interventions to change outcome expectations in a positive

  1. Born analytical or adopted over time? a study investigating if new analytical tools can ensure the survival of market oriented startups.

    OpenAIRE

    Skogen, Hege Janson; De la Cruz, Kai

    2017-01-01

    Masteroppgave(MSc) in Master of Science in Strategic Marketing Management - Handelshøyskolen BI, 2017 This study investigates whether the prevalence of technological advances within quantitative analytics moderates the effect market orientation has on firm performance, and if startups can take advantage of the potential opportunities to ensure their own survival. For this purpose, the authors review previous literature in marketing orientation, startups, marketing analytics, an...

  2. Is there a potential consumer market for low-sodium fermented sausages?

    Science.gov (United States)

    Dos Santos, Bibiana A; Campagnol, Paulo C B; da Cruz, Adriano G; Morgano, Marcelo A; Wagner, Roger; Pollonio, Marise A R

    2015-05-01

    The NaCl levels in dry fermented sausages were reduced by 50% or were substituted with KCl, CaCl2 , or a blend of KCl and CaCl2 (1:1). The quality, safety, and the potential consumer market of dry fermented sausages were assessed. Neither 50% reduction of the NaCl content nor the substitution of 50% of the NaCl with KCl influenced the fermentation and maturation process. However, when CaCl2 was used as the substitute salt (50%), there was a significant decrease in pH, an increase in the water activity, and a decrease in lactic acid and micrococcus bacterial counts. Overall, the sensory acceptance decreased in dry fermented sausages with reduced sodium content. However, cluster analysis and internal preference mapping revealed potential for commercialization of samples with 50% of the NaCl content substituted with KCl or with a mixture of KCl and CaCl2 (1:1). © 2015 Institute of Food Technologists®

  3. The applicability of animal health surveillance systems for post-market monitoring of potential adverse effects of genetically modified (GM) feed.

    Science.gov (United States)

    Vince, L; Kleter, G A; Kostov, K; Pfeiffer, D U; Guitian, J

    2018-04-20

    A facultative post market monitoring of potential health impacts of genetically modified (GM) feedstuffs on livestock consuming these feeds after pre-market risk assessment is under ongoing consideration. Within the IPAFEED database, scientific studies on health effects beyond performance in livestock and the results of a systematic search for evidence of outcome effects due to GM feed are consolidated. These outcomes were reviewed and checked for consistency in order to identify plausible syndromes suitable for conducting surveillance. The 24 selected studies showed no consistent changes in any health parameter. There were no repeated studies in any species by GM crop type and animal species. As such, there is insufficient evidence to inform the design of surveillance systems for detecting known adverse effects. Animal health surveillance systems have been proposed for the post market monitoring of potential adverse effects in animals. Such systems were evaluated for their applicability to the detection of hypothetical adverse effects and their strengths and weaknesses to detect syndromes of concern are presented. For known adverse effects, applied controlled post-market studies may yield conclusive and high-quality evidence. For detecting unknown adverse effects, the use of existing surveillance systems may still be of interest. A simulation tool developed within the project can be adapted and applied to existing surveillance systems to explore their applicability to the detection of potential adverse effects of GM feed. Copyright © 2018. Published by Elsevier Ltd.

  4. Analysis of potential for market penetration of renewable energy technologies in peripheral islands

    International Nuclear Information System (INIS)

    Monteiro Alves, L.M.; Lopes Costa, A.; Graca Carvalho, M.

    2000-01-01

    Cape Verde Islands have important energy and water problems that limit their social and economic development. A field study will be performed focused on Cape Verde Islands to describe the present and future regional power market and to give a clear indication of the best strategies for the optimization of the power energy supply mix in Cape Verde Islands. The study will take into consideration renewable energy technologies and the concerned social, economic and environmental aspects of a given set of possible strategies. One case study will be considered in detail: the situation of the Santo Antao Island. Different energy technologies will be considered: solar, wind, geothermal and biomass. The present structure of the energy sector (capacity, distribution); energy demand, supply and trend; generating plants and infrastructures of Santo Antao will be described. (author)

  5. A study of the relationship marketing effect in banks: The case of an emerging market

    Directory of Open Access Journals (Sweden)

    Wachyudi N.

    2018-02-01

    Full Text Available This study aims to provide an alternative model for understanding customers’ loyalty behavior by examining the effect of relationship marketing (RM and service quality on customer satisfaction and customer loyalty moderated with switching costs. A laboratory experiment was carried out to ascertain the controlled variables based on factorial design: 2 (RM: high vs low x 2 (service quality: high vs low x 2 (the switching costs: high vs low. The study was based on bank clients as participants, and multiple linear regression was chosen to examine the causal relationship between the variables that are hypothesized. The results indicate that loyalty of banking customers is significantly influenced by RM, service quality and customer satisfaction. In addition, switching costs have a role in moderating customer loyalty. The implications of this study were discussed to give insight into contributions of theoretical and practical aspects, and for future studies.

  6. An agent-based model to study market penetration of plug-in hybrid electric vehicles

    International Nuclear Information System (INIS)

    Eppstein, Margaret J.; Grover, David K.; Marshall, Jeffrey S.; Rizzo, Donna M.

    2011-01-01

    A spatially explicit agent-based vehicle consumer choice model is developed to explore sensitivities and nonlinear interactions between various potential influences on plug-in hybrid vehicle (PHEV) market penetration. The model accounts for spatial and social effects (including threshold effects, homophily, and conformity) and media influences. Preliminary simulations demonstrate how such a model could be used to identify nonlinear interactions among potential leverage points, inform policies affecting PHEV market penetration, and help identify future data collection necessary to more accurately model the system. We examine sensitivity of the model to gasoline prices, to accuracy in estimation of fuel costs, to agent willingness to adopt the PHEV technology, to PHEV purchase price and rebates, to PHEV battery range, and to heuristic values related to gasoline usage. Our simulations indicate that PHEV market penetration could be enhanced significantly by providing consumers with ready estimates of expected lifetime fuel costs associated with different vehicles (e.g., on vehicle stickers), and that increases in gasoline prices could nonlinearly magnify the impact on fleet efficiency. We also infer that a potential synergy from a gasoline tax with proceeds is used to fund research into longer-range lower-cost PHEV batteries. - Highlights: → We model consumer agents to study potential market penetration of PHEVs. → The model accounts for spatial, social, and media effects. → We identify interactions among potential leverage points that could inform policy. → Consumer access to expected lifetime fuel costs may enhance PHEV market penetration. → Increasing PHEV battery range has synergistic effects on fleet efficiency.

  7. Battery energy storage market feasibility study - Expanded report

    International Nuclear Information System (INIS)

    Kraft, S.; Akhil, A.

    1997-09-01

    Under the sponsorship of the US Department of Energy's Office of Utility Technologies, the Energy Storage Systems Analysis and Development Department at Sandia National Laboratories (SNL) contracted Frost and Sullivan to conduct a market feasibility study of energy storage systems. The study was designed specifically to quantify the battery energy storage market for utility applications. This study was based on the SNL Opportunities Analysis performed earlier. Many of the groups surveyed, which included electricity providers, battery energy storage vendors, regulators, consultants, and technology advocates, viewed battery storage as an important technology to enable increased use of renewable energy and as a means to solve power quality and asset utilization issues. There are two versions of the document available, an expanded version (approximately 200 pages, SAND97-1275/2) and a short version (approximately 25 pages, SAND97-1275/1)

  8. Battery energy storage market feasibility study -- Expanded report

    Energy Technology Data Exchange (ETDEWEB)

    Kraft, S. [Frost and Sullivan, Mountain View, CA (United States); Akhil, A. [Sandia National Labs., Albuquerque, NM (United States). Energy Storage Systems Analysis and Development Dept.

    1997-09-01

    Under the sponsorship of the US Department of Energy`s Office of Utility Technologies, the Energy Storage Systems Analysis and Development Department at Sandia National Laboratories (SNL) contracted Frost and Sullivan to conduct a market feasibility study of energy storage systems. The study was designed specifically to quantify the battery energy storage market for utility applications. This study was based on the SNL Opportunities Analysis performed earlier. Many of the groups surveyed, which included electricity providers, battery energy storage vendors, regulators, consultants, and technology advocates, viewed battery storage as an important technology to enable increased use of renewable energy and as a means to solve power quality and asset utilization issues. There are two versions of the document available, an expanded version (approximately 200 pages, SAND97-1275/2) and a short version (approximately 25 pages, SAND97-1275/1).

  9. A STUDY ON INFORMAL MARKET CLUSTER ACTIVITIES CONCENTRATING AROUND MENDI MARKET AREA: IS RELOCATION THE BEST OPTION?

    Directory of Open Access Journals (Sweden)

    Undiri Kima

    2015-02-01

    Full Text Available The market provides a means of survival for the local and urban communities. The local farmers, local artisans, and other informal sectors find the market as their source of income and food and a place of relaxation. They find the market as a place where they meet friends. The article seeks to understand and analyze how informal sectors cluster groups agglomerate in and around the Mendi Local Market (LM area of Papua New Guinea. This research has made particular reference to Street Vendors (SV who are operating their daily activities in and along the market corridor and exert their influences to the LM and the public. The study provides the scenario to understand the impact of the social relations of the informal street vendors and their daily associated influences on LM. This article seeks to trace and to understand how informal market clusters are operating and concentrating around the local market. The conclusion suggests that the relationships of the informal sector, street vendors, and local market should be promoted through an appropriate inclusive policy and regulatory environment.The market provides a means of survival for the local and urban communities. The local farmers, local artisans, and other informal sectors find the market as their source of income and food and a place of relaxation. They find the market as a place where they meet friends. The article seeks to understand and analyze how informal sectors cluster groups agglomerate in and around the Mendi Local Market (LM area of Papua New Guinea. This research has made particular reference to Street Vendors (SV who are operating their daily activities in and along the market corridor and exert their influences to the LM and the public. The study provides the scenario to understand the impact of the social relations of the informal street vendors and their daily associated influences on LM. This article seeks to trace and to understand how informal market clusters are operating

  10. The dynamic interdependence of international financial markets: An empirical study on twenty-seven stock markets

    Science.gov (United States)

    Zhang, Xingwei; Zheng, Xiaolong; Zeng, Daniel Dajun

    2017-04-01

    In this paper, we aim to investigate the dynamic interdependence of international financial markets. Based on the data regarding daily returns of each market during the period 2006-2015 from Yahoo finance, we mainly focus on examining 27 markets from three continents, including Asia, America and Europe. By checking the dynamic interdependence between those markets, we find that markets from different continents have strong correlation at specific time shift. We also obtain that markets from different continents not only have a strong linkage with others at same day, but at a delay of one day, especially between Asia, Europe and Asia, America. In addition, we further analyze the time-varying influence strength between each two continents and observe that this value has abnormal changes during the financial crisis. These findings can provide us significant insights to understand the underlying dynamic interdependency of international financial markets and further help us make corresponding reasonable decisions.

  11. Learning Marketing Accounting Skills in the Introductory Marketing Course: The Development, Use, and Acceptance of a Self-Study Tutorial

    Science.gov (United States)

    Chen, Yi Ju; Greenberg, Barnett; Dickson, Peter; Goodrich, Jonathan

    2012-01-01

    A self-study tutorial designed to teach, through a learning-by-doing application, how important marketing accounting is to the whole firm, and why every business graduate should have a solid understanding of marketing accounting is tested using an exam and satisfaction survey. Performance on the exam and satisfaction with the tutorial depended…

  12. Potential for the development of a marketing option for the specialty local Ban pork of a Thai ethnic smallholder cooperative group in Northwest Vietnam.

    Science.gov (United States)

    Le, Thi Thanh Huyen; Muth, Philipp C; Markemann, André; Schöll, Kerstin; Zárate, Anne Valle

    2016-02-01

    Based on 12 years of research (SFB 564 "The Uplands Program"), a community-based breeding and marketing cooperative group was transferred to an ethnic farmer group. This study analyses the potential for developing a marketing channel for specialty local Ban pork as an alternative to supplying the local markets to ensure long-term sustainability of the communal local pig breeding and production system. Data on pig-keeping were investigated from 378 farmers who wanted to enroll in the cooperative group in 10 villages (near town, intermediate, and remote zones) in Son La province. The data on Ban pig marketing activities of the cooperative group were investigated for all of its 180 members. Information on the market demand for Ban pigs were collected by interviewing 57 traders in Hanoi city and Son La province. The results show a dominance of local Ban in remote areas, and a preference for crossbreds with exotics in closer-to-town areas. Before farmers joined the cooperative group, the commercialization of pigs in remote villages accounted for only 3.0 pigs/farm/year compared to 9.3 pigs/farm/year in the intermediate zone and 11.2 pigs/farm/year near town. Potential markets have been identified for each product category of the cooperative group. Pure Ban pigs with a weight of 10-15 kg were preferred most by customers in Hanoi city. The regular feedback of information on niche markets for different products has increased the awareness of farmers about the competitiveness of the local pig products, and the power of collective action in the market. Selected pure Ban pigs were increasingly sold to food stores in Hanoi with high prices. Farmers received an average of 9000 VND more compared to the local market price for each kg of live weight. The respective added value for the cooperative group amounted to 11,300 VND/kg live weight. The added value from selling specialty Ban pigs regularly to markets, encouraged farmers toward a market in local pig production and

  13. Social Media Marketing vs. Prevalent Marketing Practices Master Thesis : A Study of Marketing Approaches for Micro firms in Sweden

    OpenAIRE

    Tariq, Muhammad; ghaffar, Abdul

    2010-01-01

    Background In Sweden almost 90% of businesses are micro in nature which plays a pivotal role in the economy by generating employment opportunities as well as serving a source of instilling entrepreneurial spirit and innovation. Due to their invaluable contributions to the economy, their survival through revenue generating marketing practices has become an area of much more interest than ever realized before. A common misconception prevalent is that marketing in micro businesses is just a mini...

  14. Marketing research on potential demands of photovoltaic systems. Taiyoko hatsuden system no senzai shijo chosa seika hokokusho

    Energy Technology Data Exchange (ETDEWEB)

    1988-03-01

    Applicable uses and the market size for photovoltaic (PV) systems were investigated taking into consideration the features and economics of such systems. As a result of computing representative usage examples together with the extent of potential demand for PV, 238 GW for the power source in private homes, 76 GW for green houses, 126 GW for sewage water treatment plants, 4 GW for schools and universities and others were estimated. For the greater number of PV systems already in actual use, non-cost factors acted as major determining factors when deciding on implementation. Promising uses (applicable ideas) seen from the standpoint of non-cost factors were studied in order to develop the PV system market and gain breakthrough for lowering future costs and increasing proliferation for such systems. When it comes to simultaneously decreasing costs and increasing demand for solar batteries in the coming days, it will be impossible to make an immediate transition from the present state of demand for public use and for special use to the final goal of demand as a power source in the home. There is a need for an intermediate demand that can bridge this gap. (13 figs, 9 tabs)

  15. Market study for direct utilization of geothermal resources by selected sectors of economy

    Energy Technology Data Exchange (ETDEWEB)

    1980-08-01

    A comprehensive analysis is presented of industrial markets potential for direct use of geothermal energy by a total of six industry sectors: food and kindred products; tobacco manufactures; textile mill products; lumber and wood products (except furniture); chemicals and allied products; and leather and leather products. A brief statement is presented regarding sectors of the economy and major manufacturing processes which can readily utilize direct geothermal energy. Previous studies on plant location determinants are summarized and appropriate empirical data provided on plant locations. Location determinants and potential for direct use of geothermal resources are presented. The data was gathered through interviews with 30 senior executives in the six sectors of economy selected for study. Probable locations of plants in geothermal resource areas and recommendations for geothermal resource marketing are presented. Appendix A presents factors which impact on industry location decisions. Appendix B presents industry executives interviewed during the course of this study. (MHR)

  16. The implications of potential `lock-in` markets for renewable energy

    Energy Technology Data Exchange (ETDEWEB)

    Cowan, R.; Kline, D.

    1996-11-01

    Nonlinear economic effects can cause unpredictable and sometimes undesirable outcomes in the marketplace. Increasing returns can lead to self-reinforcing situation in which increasing market share lead to a more attractive product, which leads in turn to further increases in market share. This results in ``lock-in`` of a technology, which cannot be overcome except by a significant shift in technology, consumer tastes, or other market factors.

  17. Free-market approach to energy proposed in new study

    International Nuclear Information System (INIS)

    Anon.

    1992-01-01

    This paper reports that a free-market approach to energy use, intensified R and D and an emphasis on conservation and clean fuels such as natural gas can result in significant reductions in emissions of greenhouse gases, without any major new federal policy initiatives, according to a new study, An Alternative Energy Future, sponsored by Alliance to Save Energy, AGA and Solar Energy Industries Assn

  18. Enhanced wood fuel handling: market and design studies

    Energy Technology Data Exchange (ETDEWEB)

    Landen, R.; Rippengal, R.; Redman, A.N.

    1997-09-01

    This report examines the potential for the manufacture and sale of novel wood fuel handling systems as a means of addressing users' concerns regarding current capital costs and potential high labour costs of non-automated systems. The report considers fuel handling technology that is basically appropriate for wood-fired heating systems of between c.100kW and c.1MW maximum continuous rating. This report details work done by the project collaborators in order to: (1) assess the current status of wood fuel handling technology; (2) evaluate the market appetite for improved wood fuel handling technology; (3) derive capital costs which are acceptable to customers; (4) review design options; and (5) select one or more design options worthy of further development. The current status of wood fuel handling technology is determined, and some basic modelling to give guidance on acceptable capital costs of 100-1000kW wood fuel handling systems is undertaken. (author)

  19. THE ANALYSIS OF COORDINATES SPECIFIC TO THE POTENTIAL OF A COMPANY MARKET

    Directory of Open Access Journals (Sweden)

    Ionel Gabriel Dobrin

    2012-01-01

    Full Text Available In the contemporary economy, it is easy to see that the market of a company is a dynamic market, subject to frequent changes. Across time, this market inside which companies act evolves from the point of view of its absolute and relative size, of the changes in its internal structure, as well as the change of its „physiognomy”.This dynamic evolution of the company market is mainly determined by the dynamics of the emergence and development background which characterizes the company as a whole.

  20. [The concept of social marketing--potential and limitations for health promotion and prevention in Germany].

    Science.gov (United States)

    Loss, J; Lang, K; Ultsch, S; Eichhorn, C; Nagel, E

    2006-07-01

    "Social marketing" is the use of marketing principles to design and implement programmes to promote socially beneficial behaviour changes. In the field of health promotion and prevention, the systematic planning process of social marketing can offer new ideas and perspectives to the traditions of social science. Major characteristics of social marketing encompass continuous market research focussing on attitudes, motives and behavioural patterns of the target group, an integrated mix of strategic key elements, and the perpetual evaluation of all procedures. So far, however, it is unclear in how far social marketing is actually more effective than other concepts of programme planning. Furthermore, it has to be discussed whether the underlying philosophy of social marketing and its implicit understanding of relationships to the public are reconcilable with health promotion principles. In Anglo-Saxon countries, the social marketing concept has achieved widespread application and is subject to controversial scientific discussions, whereas this approach is hardly considered in German health promotion research and practice. Given the increasing call for quality management and evaluation of health promotion interventions, the social marketing concept may contribute useful insights at an operational level and thus add to a discussion on effective approaches for programme planning.

  1. Simulation of ridesourcing using agent-based demand and supply regional models : potential market demand for first-mile transit travel and reduction in vehicle miles traveled in the San Francisco Bay Area.

    Science.gov (United States)

    2016-01-01

    In this study, we use existing modeling tools and data from the San Francisco Bay Area : (California) to understand the potential market demand for a first mile transit access service : and possible reductions in vehicle miles traveled (VMT) (a...

  2. GLOBAL TO DOMESTIC PRICE TRANSMISSION BETWEEN THE SEGMENTED CEREALS MARKETS: A STUDY OF AFGHAN RICE MARKETS

    Directory of Open Access Journals (Sweden)

    Najibullah Hassanzoy

    2015-10-01

    Full Text Available This paper examines cointegration and the difference in the extent of price transmission, and speed of adjustment between global and domestic prices of high and low quality rice. Unit root tests, cointegration tests and error correction models are employed in the analysis. While there are no comparable studies in the literature, the findings of this study indicate that the dynamics of price transmission may be different between high and low quality rice markets. That is, the extent of price transmission appears to be larger for the global prices of low quality rice whereas the speed of adjustment to the long-run equilibrium may be faster for domestic prices of high quality rice. Moreover, a shock in the global prices of low quality rice may have a long-lasting effect on domestic prices of low quality rice as compared to their high quality counterparts affecting domestic prices of high quality rice.

  3. The Ascent Study - Understanding the Market Environment for the Follow-on to the Space Shuttle

    Science.gov (United States)

    Webber, Derek

    2002-01-01

    The ASCENT Study - Understanding the Market Environment for the Follow-on to NASA's Marshall Space Flight Center in Huntsville, Alabama, awarded a contract (base plus option amounting to twenty months of analysis) to Futron Corporation in June 2001 to investigate the market environment, and explore the price elasticity attributes, relevant for the introduction of the Second Generation Reusable Launch Vehicle (the follow-on to the Space Shuttle) in the second decade of this century. This work is known as the ASCENT Study (Analysis of Space Concepts Enabled by New Transportation) and data collection covering a total of 42 different sectors took place during 2001. Modeling and forecasting activities for 26 of these markets (all of them international in nature) have been taking place throughout 2002, and the final results of the ASCENT Study, which include 20 year forecasts, are due by the end of January, 2003. This paper describes the markets being analyzed for the ASCENT Study, and includes some preliminary findings in terms of launch vehicle demand during the next 20 years, broken down by mass class and mission type. Amongst these markets are the potential public space travel opportunities. When completed, the final report of the ASCENT Study is expected to represent a significant reference document for all business development, financing and planning activities in the space industry for some time to come. One immediate use will be as a key factor in determining the cargo capability and launch rates to be used for designing the follow-on to the Space Shuttle. The Study will also provide NASA with a quantified indication of the extent to which the lower cost to orbit, made possible by a new class of launch vehicle, will bring into being new markets.

  4. Market Efficiency within the German Stock Market: A Comparative Study of the Relative Efficiencies of the DAX, MDAX, SDAX and ASE Indices

    OpenAIRE

    Starcevic, Admin; Rodgers, Timothy

    2011-01-01

    It can be implied from the efficient market hypothesis that the more transparent a market is, then the more likely that the market will be efficient. This paper is a study of whether the different transparency standards applied to the different indices quoted on the German stock market have any impact on their relative efficiencies. It is found that the differences in transparency standards do have an impact on market efficiency. The case for a higher level of market efficiency in res...

  5. [PROFAMILIA studies the effectiveness of contraceptive marketing programs in Colombia].

    Science.gov (United States)

    1987-01-01

    A recent study by PROFAMILIA, the private Colombian family planning organization, indicates that community based distribution programs and social marketing programs are not totally interchangeable forms of contraceptive distribution. Comparison of the efficacy of different systems in making contraceptives more accessible to the low income population led the researchers to conclude that social marketing programs work as well as community based distribution programs in rural areas which already have high rates of contraceptive usage. Community based distribution programs appear more effective than social marketing programs in areas where contraceptive usage is not yet well established. PROFAMILIA researchers conducted operational studies in 3 different states, each of which had a community based distribution program. In the first state the community based distribution program was suspended and a vender who had previously supplied only urban outlets added rural pharmacies to his route. The vender handled 3 kinds of pills, 2 types of spermicidal suppositories, and condoms. In a neighboring state, 3 instructors belonging to the community based distribution program were offered commissions of about 10% of the value of the products if the distributors they supervised met monthly sales quotas. The community based distribution program was left unchanged in the third state but a 2-member mobile team was trained to travel through the region by jeep, talking to community groups about the advantage of contraception. At the end of 18 months, sales of contraceptives had declined in the state where the community based distribution program was replaced by the social marketing program. The decline was believed to be related to unforeseen price increases for pills and devaluation of the Colombian peso. The social marketing project was however much more cost effective than the other 2, which continued to require PROFAMILIA subsidies. Contraceptive usage increased in the other 2 areas

  6. U.S. Banking Deregulation and Emerging Market Loans: Potential Links and Evidence, 1984~2005

    Directory of Open Access Journals (Sweden)

    Hyun Koo Cho

    2010-06-01

    Full Text Available How did the deregulation of U.S. bank activities affect the patterns of cross-border lending to emerging economies? Unlike bank lending from Europe or Japan, U.S. bank lending to emerging economies exhibited increasing volatility over time. Using U.S. cross-border bank exposure data, this study identifies a temporal association between important deregulation initiatives and the volatility of U.S. bank emerging market lending. This association is explained by the linkages between an important outcome of bank deregulation-earnings volatility from diversified bank activities-and the rising volatility. Together, it argues that U.S. banking deregulation had unanticipated effects of exacerbating the volatility of bank lending to emerging economies.

  7. An Empirical Study on Market Timing Theory of Capital Structure

    Directory of Open Access Journals (Sweden)

    Ignatius Rony Setyawan

    2016-12-01

    Full Text Available The theory of capital structure has advanced remarkably. This development began as many firms had options to consider various external factors determining the composition of debt and equity. Not only the asymmetric information or the conflict among bondholders and shareholders initiated the Pecking Order Theory and the Static Trade-off Theory respectively but also the overvalued or undervalued of stock price had to be taken as a determinant factor for identifying the ideal debt-equity mix. The author maintains these factors as they were pioneers to this theory on Market Timing Theory (MTT introduced by Baker and Wurgler (2002. The essence of this theory is described when stock prices are overvalued, firms will finance projects through debts, otherwise the firms will be undervalued and be relied on equity financing. Using the methodology introduced by Baker and Wurgler (2002, the author selected only samples of IPOs of firms during 2008-2009 to limit the scope of this study. The main objective of this study is to test the hypothèses of Market Timing Theory formulated by Dahlan (2004 and by Kusumawati and Danny (2006 which have been proven by the GLS model, and the OLS model-like as in Baker and Wurgler (2002, Susilawati (2008 and Saad (2010. This study concludes that the market-to-book ratio has a negative effect on the market leverage. The implication is that when firms achieve certain level of earnings growth, the stock price will be overvalued, so it would be the right timing for firms to proceed equity financing. Under the robustness test with GLS Random Effect, the hypothèses of MTT is supported.

  8. An Empirical Study on Market Timing Theory of Capital Structure

    Directory of Open Access Journals (Sweden)

    Ignatius Rony Setyawan

    2011-08-01

    Full Text Available The theory of capital structure has advanced remarkably. This development began as many firms had options to consider various external factors determining the composition of debt and equity. Not only the asymmetric information or the conflict among bondholders and shareholders initiated the Pecking Order Theory and the Static Trade-off Theory respectively but also the overvalued or undervalued of stock price had to be taken as a determinant factor for identifying the ideal debt-equity mix. The author maintains these factors as they were pioneers to this theory on Market Timing Theory (MTT introduced by Baker and Wurgler (2002. The essence of this theory is described when stock prices are overvalued, firms will finance projects through debts, otherwise the firms will be undervalued and be relied on equity financing. Using the methodology introduced by Baker and Wurgler (2002, the author selected only samples of IPOs of firms during 2008-2009 to limit the scope of this study. The main objective of this study is to test the hypothèses of Market Timing Theory formulated by Dahlan (2004 and by Kusumawati and Danny (2006 which have been proven by the GLS model, and the OLS model-like as in Baker and Wurgler (2002, Susilawati (2008 and Saad (2010. This study concludes that the market-to-book ratio has a negative effect on the market leverage. The implication is that when firms achieve certain level of earnings growth, the stock price will be overvalued, so it would be the right timing for firms to proceed equity financing. Under the robustness test with GLS Random Effect, the hypothèses of MTT is supported.

  9. A Study of the Need to Establish a Market-oriented Culture in ...

    African Journals Online (AJOL)

    A Study of the Need to Establish a Market-oriented Culture in Educational ... critical in getting the word out to the target market, i.e. learners and parents, that the institution ... A typical marketing mix for developing an effective marketing strategy, ...

  10. Potential role of the Romanian research and industry on the small and medium reactors market

    International Nuclear Information System (INIS)

    Rapeanu, S.N.; Bujor, A.; Comsa, O.

    1998-01-01

    The need of diversifying the energy sources, independence from foreign supplies and modernization of economy have constituted the major factors in implementation of nuclear energy in Romania. The choice of the heavy water reactor CANDU-600 was made on grounds of advanced safety features, proven efficient economic operation as well as on the technologic feasibility for manufacturing of components, equipment, instrumentation, heavy water and natural uranium fuel in Romania. Unlike turn-key acquisition approaches, the Romanian option provided an active national participation in construction the Cernavoda NPP. As consequence, important support was being given to development of the industries involved in the nuclear fuel cycle, manufacturing of equipment and nuclear materials, construction-montage, engineering, consulting, services, etc. This was done based on technology transfer, implementation of advanced design and execution standards, quality assurance procedures and modern nuclear safety requirements at international level. The efforts materialized in an important national participation in the construction of the Cernavoda NPP and all related programs are successful. Now, Romanian firms are also involved in supplying components, equipment and services to NPP's in other eastern and central Europeans countries. The paper presents the achievements of the Romanian economy in this field and the effort of the Romanian companies on the small and medium power reactors market. Lists with main R and D institutes, nuclear fuel cycle facilities as well as potential equipment suppliers are attached. (author)

  11. Potential role of the Romanian research and industry on the small and medium reactors market

    Energy Technology Data Exchange (ETDEWEB)

    Rapeanu, S N; Bujor, A [National Agency for Atomic Energy, Bucharest (Romania); Comsa, O [Center of Technology and Engineering for Nuclear Projects, Bucharest (Romania)

    1998-02-01

    The need of diversifying the energy sources, independence from foreign supplies and modernization of economy have constituted the major factors in implementation of nuclear energy in Romania. The choice of the heavy water reactor CANDU-600 was made on grounds of advanced safety features, proven efficient economic operation as well as on the technologic feasibility for manufacturing of components, equipment, instrumentation, heavy water and natural uranium fuel in Romania. Unlike turn-key acquisition approaches, the Romanian option provided an active national participation in construction the Cernavoda NPP. As consequence, important support was being given to development of the industries involved in the nuclear fuel cycle, manufacturing of equipment and nuclear materials, construction-montage, engineering, consulting, services, etc. This was done based on technology transfer, implementation of advanced design and execution standards, quality assurance procedures and modern nuclear safety requirements at international level. The efforts materialized in an important national participation in the construction of the Cernavoda NPP and all related programs are successful. Now, Romanian firms are also involved in supplying components, equipment and services to NPP`s in other eastern and central Europeans countries. The paper presents the achievements of the Romanian economy in this field and the effort of the Romanian companies on the small and medium power reactors market. Lists with main R and D institutes, nuclear fuel cycle facilities as well as potential equipment suppliers are attached. (author). 9 refs, 3 figs.

  12. Analysis of Social Marketing for Anti-corruption Campaign: Case study of Film Kita versus Korupsi

    OpenAIRE

    Rosidah

    2012-01-01

    The paper aims to explain the application of commercial marketing theory in a social marketing campaign. This study derives from secondary sources have been conducted, including previous researches and published articles. The writer finds yhat the theory of marketing mix has been used to study the film proposition. Furthermore, another “P”, namely Partnership, and segmentation has also been added to the campaign. The marketer has applied the commercial marketing approach in the film, as one o...

  13. North American Natural Gas Markets: Selected technical studies

    International Nuclear Information System (INIS)

    Huntington, H.G.; Schuler, G.E.

    1989-04-01

    The Energy Modeling Forum (EMF) was established in 1976 at Stanford University to provide a structural framework within which energy experts, analysts, and policymakers could meet to improve their understanding of critical energy problems. The ninth EMF study, North American Natural Gas Markets, was conducted by a working group comprised of leading natural gas analysts and decision-makers from government, private companies, universities, and research and consulting organizations. The EMF 9 working group met five times from October 1986 through June 1988 to discuss key issues and analyze natural gas markets. This third volume includes technical papers that support many of the conclusions discussed in the EMF 9 summary report (Volume 1) and full working group report (Volume 2). These papers discuss the results from the individual models as well as some nonmodeling analysis related to US natural gas imports and industrial natural gas demand. Individual papers have been processed separately for inclusion in the Energy Science and Technology Database

  14. North American Natural Gas Markets: Selected technical studies. Volume 3

    Energy Technology Data Exchange (ETDEWEB)

    Huntington, H.G.; Schuler, G.E. [eds.

    1989-04-01

    The Energy Modeling Forum (EMF) was established in 1976 at Stanford University to provide a structural framework within which energy experts, analysts, and policymakers could meet to improve their understanding of critical energy problems. The ninth EMF study, North American Natural Gas Markets, was conducted by a working group comprised of leading natural gas analysts and decision-makers from government, private companies, universities, and research and consulting organizations. The EMF 9 working group met five times from October 1986 through June 1988 to discuss key issues and analyze natural gas markets. This third volume includes technical papers that support many of the conclusions discussed in the EMF 9 summary report (Volume 1) and full working group report (Volume 2). These papers discuss the results from the individual models as well as some nonmodeling analysis related to US natural gas imports and industrial natural gas demand. Individual papers have been processed separately for inclusion in the Energy Science and Technology Database.

  15. North American Natural Gas Markets: Selected technical studies

    Energy Technology Data Exchange (ETDEWEB)

    Huntington, H.G.; Schuler, G.E. (eds.)

    1989-04-01

    The Energy Modeling Forum (EMF) was established in 1976 at Stanford University to provide a structural framework within which energy experts, analysts, and policymakers could meet to improve their understanding of critical energy problems. The ninth EMF study, North American Natural Gas Markets, was conducted by a working group comprised of leading natural gas analysts and decision-makers from government, private companies, universities, and research and consulting organizations. The EMF 9 working group met five times from October 1986 through June 1988 to discuss key issues and analyze natural gas markets. This third volume includes technical papers that support many of the conclusions discussed in the EMF 9 summary report (Volume 1) and full working group report (Volume 2). These papers discuss the results from the individual models as well as some nonmodeling analysis related to US natural gas imports and industrial natural gas demand. Individual papers have been processed separately for inclusion in the Energy Science and Technology Database.

  16. The Study of Traditional and Non-traditional Marketing Communications: Target Marketing in the Events Sector.

    OpenAIRE

    Geraghty, Gordon; Conway, Ann T

    2016-01-01

    There is a vast array of information on marketing but there is little literature on event marketing, specifically target marketing for events. The event sector is one that is constantly changing; the need to reinvent, innovate and self-disrupt is part and parcel for a sector that seeks to constantly entertain and turn a profit, so too is the marketing sector. The research was carried out using face-to-face in-depth interviews and 1 focus group, all of which were audio recorded with the con...

  17. Colorado State University: A Midscale Market Solar Customer Case Study

    Energy Technology Data Exchange (ETDEWEB)

    Holm, Alison [National Renewable Energy Lab. (NREL), Golden, CO (United States); Chernyakhovskiy, Ilya [National Renewable Energy Lab. (NREL), Golden, CO (United States)

    2016-12-01

    Despite substantial increases in solar photovoltaic (PV) deployment between 2005 and 2015, a large untapped market for solar PV deployment still exists in midscale market investments by universities. Recent estimates show that if all universities in the United States installed enough solar PV to meet 25% of their annual electricity consumption, this would cumulatively result in just over 16 gigawatts (GW) of additional installed PV capacity. Within this context, midscale market projects - loosely defined as solar PV installations ranging from 100 kilowatts (kW) to 2 megawatts (MW), but more broadly representing installations not captured in the residential or utility-scale sectors - could be an attractive option for universities. This case study focuses on one university solar customer, Colorado State University (CSU), to provide a detailed example of the challenges, solutions, and opportunities associated with university solar power procurement. Between 2009 and 2015, a combined 6,754 kW of both ground-mounted and rooftop solar PV was installed across multiple CSU campuses in Fort Collins, Colorado. This case study highlights CSU's decision-making process, campus engagement strategies, and relationships with state, local, and utility partners, which have culminated in significant on-campus PV deployment.

  18. Evaluation of the potential of PV noise barrier technology for electricity production and market share. Final report

    International Nuclear Information System (INIS)

    Goetzberger, A.; Kleiss, G.; Castello, S.; Hille, G.; Reise, C.; Wiemken, E.; Betcke, J.W.H.; Van Dijk, V.A.P.; Pearsall, N.; Hynes, K.; Gaidddon, B.; Nordmann, T.; Froelich, A.

    1999-06-01

    The analysis of existing and planned noise barriers along rails and roads has been carried out by the national partners together with national authorities, which are experts and responsible for the required data. The methodical approach of this study includes the set-up of a grid along longitude and latitudes with 1 by 1 degrees for Germany, Italy, France, United Kingdom and 0.5 by 0.5 degrees for the Netherlands and Switzerland. For each degree the length and orientation of rails and roads, the existing and planned noise barriers are registered and grouped according to their orientations. The solar radiation is based on data of a METEONORM data set. This includes the solar radiation on horizontal orientation as well as various inclination angles for all possible orientations. Moreover, possible shading has been considered. The technical specifications of noise barriers (PVNB) are based on the comprehensive knowledge of TNC GmbH and TNC AG with various plants realised. Technologies have been considered for both state-of-the-art and innovative concepts such as bifacial PVNB. In bifacial PVNB the PV-module is mounted vertically on both sides and is used at the same time as noise reflecting material. Installed PV power and produced electricity have been calculated for: 1. theoretical potential 2. technical potential 3. short-term resp. European extrapolated potential 4. anticipated potential 5. EU-member assessment The result of this study confirms the current activities to implement PV on noise barriers as an important share in the PV market.The report is subdivided into two volumes: Volume 1 contains the main topics and results, and Volume 2 contains additional information on the solar radiation, typical concepts as an excerpt of the various potentials and all country maps with the required explanations. 95 refs

  19. Social marketing potential of qualitative cost- free-to-patient eye care ...

    African Journals Online (AJOL)

    2010-02-08

    Feb 8, 2010 ... sought to identify factors that are of marketing importance in qualitative ... Identifie les facteurs de marketing valeur incluse: publicité Grâce à: Personnes (46.5%), ville crier (21.2%), radio ..... occurrence of interviewer's error.

  20. Addressing vaccine hesitancy: The potential value of commercial and social marketing principles and practices.

    Science.gov (United States)

    Nowak, Glen J; Gellin, Bruce G; MacDonald, Noni E; Butler, Robb

    2015-08-14

    Many countries and communities are dealing with groups and growing numbers of individuals who are delaying or refusing recommended vaccinations for themselves or their children. This has created a need for immunization programs to find approaches and strategies to address vaccine hesitancy. An important source of useful approaches and strategies is found in the frameworks, practices, and principles used by commercial and social marketers, many of which have been used by immunization programs. This review examines how social and commercial marketing principles and practices can be used to help address vaccine hesitancy. It provides an introduction to key marketing and social marketing concepts, identifies some of the major challenges to applying commercial and social marketing approaches to immunization programs, illustrates how immunization advocates and programs can use marketing and social marketing approaches to address vaccine hesitancy, and identifies some of the lessons that commercial and non-immunization sectors have learned that may have relevance for immunization. While the use of commercial and social marketing practices and principles does not guarantee success, the evidence, lessons learned, and applications to date indicate that they have considerable value in fostering vaccine acceptance. Copyright © 2015. Published by Elsevier Ltd.

  1. The international hardwood lumber market and potential impacts on your bottom line

    Science.gov (United States)

    Bill Luppold; Matthew. Bumgardner

    2014-01-01

    Even if you don't sell logs or lumber to foreign customers, the international hardwood market can impact your business in significant ways, and smart business leaders are taking notice so that they are ready for shifting market impacts. Many people believe that lumber exporting is only an opportunity for larger sawmills. However, even if you have a portable mill...

  2. A Short Review on the Trend of Mobile Marketing Studies

    OpenAIRE

    Mohammad Ismail; Razli Che Razak

    2011-01-01

    The purpose of this paper is to elucidate the major classification of the research in mobile marketing. It provides the trend and common approach in mobile marketing research. The paper aims to highlight the significant area in mobile marketing research and the needs for further understanding of the mobile marketing definition and its phenomenon. This paper has significant implications in terms of understanding the classification and the mobile marketing focusing area. This is a general revie...

  3. Performance of Wild Fruit Marketing in Nigeria: A Case Study of ...

    African Journals Online (AJOL)

    Performance of Wild Fruit Marketing in Nigeria: A Case Study of African Star Apple ( Chrysophllum ... This study examined marketing of wild fruits in Nigeria using African Star Apple as a case study. ... EMAIL FULL TEXT EMAIL FULL TEXT

  4. A modelling breakthrough for market design analysis to test massive intermittent generation integration in markets results of selected OPTIMATE studies

    DEFF Research Database (Denmark)

    Beaude, Francois; Atayi, A.; Bourmaud, J.-Y.

    2013-01-01

    The OPTIMATE1 platform focuses on electricity system and market designs modelling in order to assess current and innovative designs in Europe. The current paper describes the results of the first validation studies' conducted with the tool. These studies deal with day-ahead market rules, load...... flexibility, cross-border management and intermittent renewable support schemes with a view to better integrating large amounts of renewable energy in Europe. Market and system designs were assessed based on economic efficiency, security of supply2 and environmental impact3 indicators. These results give...

  5. Considering the Marketing of Higher Education: The Role of Student Learning Gain as a Potential Indicator of Teaching Quality

    Science.gov (United States)

    Polkinghorne, Martyn; Roushan, Gelareh; Taylor, Julia

    2017-01-01

    The marketization of higher education has ensured that students have become consumers. As a result, students are demanding increased levels of information regarding potential university courses so that they can make informed decisions regarding how best to invest their money, time and opportunity. A comparison of the teaching quality delivered on…

  6. The European PV market evaluation for potential investors - actual information on the 15 EU member state countries and Switzerland

    International Nuclear Information System (INIS)

    Kurdziel, M.

    2004-01-01

    The EU has ambitious targets for the introduction of PV. According to the white book of the European Commission, the target for 2010 is to install 3000 MWp. In the following the European PV markets of the 15 EU member state countries and Switzerland are presented and evaluated for potential investors. (author)

  7. Web Based Interactive Software in International Business: The Case of the Global Market Potential System Online (GMPSO[C])

    Science.gov (United States)

    Janavaras, Basil J.; Gomes, Emanuel; Young, Richard

    2008-01-01

    This paper seeks to confirm whether students using the Global Market Potential System Online (GMPSO) web based software, (http://globalmarketpotential.com), for their class project enhanced their knowledge and understanding of international business. The challenge most business instructors and practitioners face is to determine how to bring the…

  8. Shared Solar: Current Landscape, Market Potential, and the Impact of Federal Securities Regulation; NREL (National Renewable Energy Laboratory)

    Energy Technology Data Exchange (ETDEWEB)

    None

    2015-05-27

    This presentation provides a high-level overview of the current U.S. shared solar landscape, the impact that a given shared solar program's structure has on requiring federal securities oversight, as well as an estimate of market potential for U.S. shared solar deployment.

  9. A Key Opinion Leaders Analysis of the Critical Success Factors for the Market Potential of Genetically Modified Vaccines

    NARCIS (Netherlands)

    Ramezanpour, B.; Kamphuis, Pim; Claassen, H.J.H.M.

    2016-01-01

    Conventional vaccines have been very successful in preventing and controlling many diseases. One of the next steps in vaccine innovation is the introduction of genetic modification, which provides various novel opportunities in the vaccine field. Although the market potential for conventional

  10. Bringing liraglutide to market: a CER case study.

    Science.gov (United States)

    Oderda, Gary; Sifford-Wilson, S Monet

    2012-06-01

    Faced with competition from other drugs and therapies, drug manufacturers may be able to use comparative effectiveness research (CER) to help reduce barriers to a new drug's adoption and integration into formularies. But few examples exist to show how CER can be used effectively and whether the data can make a difference. To examine how CER can help strengthen a new drug's entry into the market and integration into formularies, and how ongoing CER might be valuable as a drug is implemented in the real world. A roundtable of 9 representatives from health plans, including formulary decision makers, evaluated how CER in phase 3 development of a new drug can add to the drug's strength of evidence, helping decision makers understand how and where to integrate that drug into a formulary. The round table participants viewed, as a case study, the development of liraglutide, a glucagon-like peptide-1 (GLP-1) receptor agonist for adults with type 2 diabetes that was approved by the FDA in January 2010. With this drug, CER was incorporated into an extensive type 2 diabetes clinical development program, comparing how the drug worked in comparison with other established therapies. Although there are many antidiabetic drugs available for use, patients with type 2 diabetes often need additional agents. The FDA approved liraglutide with the conclusion that benefits of the drug outweighed potential risks but noted the association with pancreatitis in humans and animal data that showed rare medullary thyroid cancer associated with liraglutide. Roundtable participants agreed that while pre-launch CER can be valuable, ongoing real-world research is also important for confirming expected results, identifying additional uses and indications and managing risks. The participants also suggested opportunities for additional CER studies and made recommendations for manufacturers. Roundtable thought leaders agreed that well-planned trial designs incorporating CER result in high

  11. Marketing determinants of the choice of field of studies

    Directory of Open Access Journals (Sweden)

    Halemba, Piotr

    2017-09-01

    Full Text Available Considerations presented in this article are aimed at giving an answer to the following research question – Which elements of universities’ marketing activity influence the acquisition of students the most? The presented research question arises from the goal defined for the research which involved finding clues concerning the way of conducting marketing activities enabling the acquisition of a number of new students satisfying the strategy of a university. Additionally, the answer to the question formulated this way will be juxtaposed with new reality of the functioning of universities in Poland, which is associated with changes introduced by the Ministry of Science and Higher Education in the academic year 2016/2017. Own research was conducted on the group of almost all people (96% who started studying at the Faculty of Sports and Tourism Management of the Academy of Physical Education in Katowice in the academic year 2016/2017. The obtained data show that among the marketing activities conducted by universities, promotion was the strongest incentive encouraging students to choose a particular university.

  12. Market Reactions to Actual Open-Market Share Repurchases - A non-US empirical study

    DEFF Research Database (Denmark)

    Thinggaard, Frank

    2002-01-01

    with less attention by financial analysts and thus presumably with more general information asymmetry between management and the market. However, contrary to US evidence variables intended to capture intangible assets, idle cash, and prior period profitability are not significant in explaining the market...

  13. Reciprocity in Online Markets: Empirical Studies of Auction and Barter Markets

    Science.gov (United States)

    Ye, Shun

    2013-01-01

    My dissertation seeks to understand how reciprocity affects transaction outcomes and mechanism design in online markets. The first essay examines negative reciprocity illustrated as feedback-revoking behavior in the eBay auction market, focusing on its impact and implications for reputation system design. I utilize the biggest policy change of…

  14. Comparative study of quantum anharmonic potentials

    International Nuclear Information System (INIS)

    Amore, Paolo; Aranda, Alfredo; De Pace, Arturo; Lopez, Jorge A.

    2004-01-01

    We perform a study of various anharmonic potentials using a recently developed method. We calculate both the wave functions and the energy eigenvalues for the ground and first excited states of the quartic, sextic and octic potentials with high precision, comparing the results with other techniques available in the literature

  15. SPATIAL VARIETY AND DISTRIBUTION OF TRADITIONAL MARKETS IN SURAKARTA AS POTENTIAL FACTORS IN IMPROVING SPATIAL-BASED MANAGEMENT

    Directory of Open Access Journals (Sweden)

    Istijabatul Aliyah

    2017-02-01

    Full Text Available Traditional markets function as trading place, socio-culture interaction, and recreation facility either in regional or urban scope. Distribution and variety of spatial condition influence traditional markets’ planning both physically and non-physically. Therefore, this research aimed to conduct a mapping of traditional markets’ spatial distribution and variety as potential factors to improve spatial-based management. Analysis methods including: (1 Mapping by employing Geographic Information System, (2 Category Based Analysis (CBA, and (3 Interactive Analysis were applied in Surakarta City as the research location. The result of this research signifies that spatial variety and distribution of traditional markets in Surakarta had similar pattern between one market to others; overlapping service function; specific commodity types in accordance with the market’s characteristics; diverse operating hours. Spatial variety and distribution could be potential factors to improve traditional market management as shopping service. This result was contrasted with Central Place Theory by Christaller and NÆss & Jensen’s research finding stating that distance became a key factor influencing accessibility to a number of activity facilities. Therefore, distance toward the service center is not considered as the main factor in traditional market management. The main factor in managing and controlling traditional markets’ development includes service function, commodity specification, and operating hour’s flexibility.

  16. Lessons for public health campaigns from analysing commercial food marketing success factors: a case study

    OpenAIRE

    Aschemann-Witzel, Jessica; Perez-Cueto, Federico JA; Niedzwiedzka, Barbara; Verbeke, Wim; Bech-Larsen, Tino

    2012-01-01

    Abstract Background Commercial food marketing has considerably shaped consumer food choice behaviour. Meanwhile, public health campaigns for healthier eating have had limited impact to date. Social marketing suggests that successful commercial food marketing campaigns can provide useful lessons for public sector activities. The aim of the present study was to empirically identify food marketing success factors that, using the social marketing approach, could help improve public health campaig...

  17. Future Potential for Hydro-Québec and the Québec electricity market

    OpenAIRE

    Teig, Atle Nedbu

    2010-01-01

    The purpose of this thesis is to investigate what a restructuring of the Québec electricity market could mean for Hydro-Québec and the Province of Québec. The thesis is divided into four main sections. Section one describes the drivers of electricity markets and we get an introduction to the situation in Québec. The environmental aspect of energy is also explained. Section two describes the electricity market in Norway and the Nordic countries, which works as a benchma...

  18. Creating a marketing channels strategy for European market entry: a case study for eloSpaces Oy

    OpenAIRE

    Babanina, Daria

    2016-01-01

    This thesis is produced as a case study for eloSpaces, Finnish-Chinese startup company based in Espoo, Finland. eloSpaces develops a unique capsule for people to do the focus work and enjoy privacy. The home market for eloSpaces is China and their current aim is to enter also European market in the nearest future. Therefore, the main objective for thesis was to identify the shortest and most efficient market entry strategy for the full product launch in Europe with highest impact on profits. ...

  19. Clinical evaluation of marketed orthodontic products: are researchers behind the times? A meta-epidemiological study

    Directory of Open Access Journals (Sweden)

    Jadbinder Seehra

    2017-05-01

    Full Text Available Abstract Background The role of marketing and industry in the treatment decisions of orthodontists has received increasing attention in recent years with clinical research typically undertaken subsequent to established use of these devices and often failing to confirm the promise of manufacturers’ claims. This meta-epidemiological study was undertaken to assess the proportion of clinical trials in orthodontics evaluating commercially marketed products and to evaluate the direction of the results of these studies. Methods Electronic searching was undertaken to identify randomized controlled trials (RCTs published over a 5-year period (1 January 2012 to 31 December 2016. Data obtained included the type of marketed intervention, direction of effect and declaration of both industry sponsorship and conflict of interest. Results Eighty-four RCTs published in 23 scientific journals were included with the highest percentage in the American Journal of Dentofacial Orthopedics (AJO-DO (23.8%, followed by the European Journal of Orthodontics (EJO (14.3%, Journal of Orthodontics (JO (10.7% and Angle Orthodontist (AO (10.7%. Overall, 45% (38/84 of clinical trials assessed involved analysis of marketed products after their introduction. Interventions to improve oral health or circumvent the risk of iatrogenic damage, such as white spot lesions, were most commonly assessed (15.8%, with the relative merits of non-surgical adjuncts (14.1% and other orthodontic auxiliaries (13.1% also frequently evaluated. In 44% of RCTs, a positive effect of the marketed intervention was not reported. Industry sponsorship of the research was declared in 9.5% RCTs. No significant associations between the direction of the effect and both declaration of industry sponsorship (p = 0.56 and conflict of interest (p = 0.96 were detected. Moreover, for marketed and non-marketed products, no significant associations for both declaration of industry sponsorship (p = 0.44 and

  20. Educational Potential of Case-Study Technology

    OpenAIRE

    Fedorinova, Zoya; Vorobeva, Victoria; Malyanova, Marina

    2015-01-01

    This article presents the results of phenomenological and typological analysis of case-study technology educational potential. The definition “educational potential of case-study technology” is given, the main characteristics of which are changed in communication and collaborative activity quality, appearance of educational initiatives, change of participants’ position in learning process, formation of “collective subject” in collaborative activity, increase of learning (subject) results. Dep...

  1. Marketing Study on Secondary Metal Futures Might be Finished Within This Year

    Institute of Scientific and Technical Information of China (English)

    2015-01-01

    Commissioned by Shanghai Futures Exchange,China Nonferrous Metals Industry Association Secondary Metal Branch is carrying out"Study on development and marketing of secondary nonferrous metal product futures variety"(ADC12 marketing feasibility study),according

  2. Advanced Sensors and Controls for Building Applications: Market Assessment and Potential R&D Pathways

    Energy Technology Data Exchange (ETDEWEB)

    Brambley, M. R. [Pacific Northwest National Lab. (PNNL), Richland, WA (United States); Haves, P. [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); McDonald, S. C. [Pacific Northwest National Lab. (PNNL), Richland, WA (United States); Torcellini, P. [National Renewable Energy Lab. (NREL), Golden, CO (United States); Hansen, D. [U.S. Dept. of Energy, Washington, D.C. (United States); Holmberg, D. R. [National Institute of Science and Technology, Gaithersburg, MD (United States); Roth, K. W. [TIAX, LLC, Cambridge, MA (United States)

    2005-04-01

    This document provides a market assessment of existing building sensors and controls and presents a range of technology pathways (R&D options) for pursuing advanced sensors and building control strategies.

  3. Health Benefits Mandates and Their Potential Impacts on Racial/Ethnic Group Disparities in Insurance Markets.

    Science.gov (United States)

    Charles, Shana Alex; Ponce, Ninez; Ritley, Dominique; Guendelman, Sylvia; Kempster, Jennifer; Lewis, John; Melnikow, Joy

    2017-08-01

    Addressing racial/ethnic group disparities in health insurance benefits through legislative mandates requires attention to the different proportions of racial/ethnic groups among insurance markets. This necessary baseline data, however, has proven difficult to measure. We applied racial/ethnic data from the 2009 California Health Interview Survey to the 2012 California Health Benefits Review Program Cost and Coverage Model to determine the racial/ethnic composition of ten health insurance market segments. We found disproportional representation of racial/ethnic groups by segment, thus affecting the health insurance impacts of benefit mandates. California's Medicaid program is disproportionately Latino (60 % in Medi-Cal, compared to 39 % for the entire population), and the individual insurance market is disproportionately non-Latino white. Gender differences also exist. Mandates could unintentionally increase insurance coverage racial/ethnic disparities. Policymakers should consider the distribution of existing racial/ethnic disparities as criteria for legislative action on benefit mandates across health insurance markets.

  4. A case study of infant health promotion and corporate marketing of milk substitutes.

    Science.gov (United States)

    Mendoza, Roger Lee

    2012-06-01

    The mismatch between the demand for, and supply of, health products has led to the increasing involvement of courts worldwide in health promotion and marketing. This study critically examines the implementation of one country's Milk Code within the framework of the International Code of Marketing of Breast-Milk Substitutes, and the efficacy of the judicial process in balancing corporate marketing and state regulatory objectives. Drawing upon the Philippine experience with its own Milk Code, it evaluates the capacities of courts to determine policy costs and risks against the benefits of delineating and containing corporate marketing strategies for milk substitutes and supplements. The study finds that the methodological and information-based challenges faced by courts in resolving multi-dimensional health issues may not be overcome without serious questions concerning the legitimacy of the judicial process itself. Despite the deficiencies of litigation and adjudication, the study notes the catalytic potential of a judicial decision in opening up vital policy space for future renegotiations among rival parties and interests. Third-party intervention is explored relative to this catalytic function.

  5. Football players, asset management & the unexploited potential of enhanced player engagement in football management & marketing

    DEFF Research Database (Denmark)

    Cortsen, Kenneth

    2016-01-01

    This article gives insights into why and how football brands (e.g. clubs and governing bodies) can benefit from enhancing the activation of players in football management and football marketing initiatives.......This article gives insights into why and how football brands (e.g. clubs and governing bodies) can benefit from enhancing the activation of players in football management and football marketing initiatives....

  6. THE MARKET POTENTIAL FOR ELECTRONIC PAYMENT APPLICATIONS IN GHANA AND UGANDA. CASE COMPANY– MAVIANCE GMBH

    OpenAIRE

    Terekhova, Mariia

    2016-01-01

    Nowadays, electronic payment solutions are widespread all around the world. Besides, their popularity is rapidly growing in emerging markets bringing numerous business opportunities to the international companies specializing in electronic payment systems. The aim of this thesis is to create a marketing strategy for the penetration of Ghana and Uganda with Smobilpay, which is an electronic payment application of Maviance GmbH. The research is done with the help of an analysis of the busin...

  7. Analysis of the Economic Potential for a Mercosur Rice Futures Market

    OpenAIRE

    Waldemar Antonio da Rocha de Souza; João Gomes Martines-Filho; Claudio Zancan; Antonio Carlos Silva Costa; Andreza Galindo Alves de Queiróz

    2015-01-01

    World rice production reached 488.4 thousand tons, in 2012. Asian countries are the world’s largest rice producers, followed by Latinamerica, particularly Brazil, where rice is a basic food item. In spite of the clear economic benefits bestowed by commodity futures markets, neither Asia nor Mercosur have implemented a regional rice futures market. In sum, we propose to investigate the feasibility of a Brazilian rice futures contract to serve the Mercosur region by estimating Me...

  8. Football players, asset management & the unexploited potential of enhanced player engagement in football management & marketing

    DEFF Research Database (Denmark)

    Cortsen, Kenneth

    2014-01-01

    This article gives insights into why and how football brands (e.g. clubs and governing bodies) can benefit from enhancing the activation of players in football management and football marketing initiatives.......This article gives insights into why and how football brands (e.g. clubs and governing bodies) can benefit from enhancing the activation of players in football management and football marketing initiatives....

  9. Green Marketing Potential as Assessed from Consumer's Purchasing Behaviors : The Case of Ghana

    OpenAIRE

    Adinyra, Noamesi; Gligui, Elliot

    2011-01-01

    Green Marketing has become an important strategy in businesses since the international rise of environmental awareness among countries. With greater awareness rising among the public, especially with reference to the global warming and climate change phenomenon, people have become cautious with regards to their purchases, specifically towards the nature of purchased products. As green marketing continues therefore to evolve not only into a strategy but into a platform across the world, Ghana ...

  10. Practice as a Marketing Tool: Four Case Studies.

    Science.gov (United States)

    Smith, Duncan

    1995-01-01

    Discusses the experiences of four librarians who adopted marketing strategies to improve their practice and their institution's services, and examines the role of marketing in today's information society. (AEF)

  11. Case studies of market research for three transportation communication products

    Science.gov (United States)

    1994-03-01

    This report completes a two-part project in support of the Volpe Center program, Public Acceptance and Markets for Various IVHS Services. The first report, A Primer on Marketing Research, provides an overview of the research approaches an...

  12. Marketing marketing

    NARCIS (Netherlands)

    dr. Karel Jan van Alsem

    2013-01-01

    In deze installatierede betoogt Karel Jan Alsem dat marketing een grotere strategische rol in organisaties zou moeten krijgen. Want marketing is bij uitstek de verbinding tussen klantwensen en het DNA van een organisatie. Doordat merken gemiddeld voor mensen niet heel belangrijk zijn, is goede

  13. Potential of the tractor-trailer and container segments as entry markets for a proposed refrigeration technology

    Energy Technology Data Exchange (ETDEWEB)

    Smith, S.A.; Davis, L.J.; Garrett, B.A.

    1987-05-01

    The refrigerated trailer and container segments of the transportation industry are evaluated as potential entry markets for a proposed absorption refrigeration technology. To perform this analysis the existing transportation refrigeration industry is characterized; this includes a description of the current refrigeration technology, rating systems, equipment manufacturers, maintenance requirements, and sales trends. This information indicates that the current transportation refrigeration industry is composed of two major competitors, Thermo King and Carrier. In addition, it has low profit potential, some barriers to entry and low growth potential. Data are also presented that characterize the transportation refrigeration consumers, specifically, major groups, market segmentation, consumer decision process, and buying criteria. This consumer information indicates that the majority of refrigerated trailer consumers are private carriers, and that the majority of refrigerated container consumers are shipping companies. Also, these consumers are primarily interested in buying reliable equipment at a low price, and are quite satisfied with existing refrigeration equipment.

  14. Perceptions of content marketing : case study on Finnish companies

    OpenAIRE

    Hänninen, Heli

    2015-01-01

    The discipline of marketing has gone through some major changes over the past couple of decades. The power is moving away from companies to consumers, who are playing a more significant role than ever before. Furthermore, the increasing number of marketing channels and the digitalization of media create not only challenges but also opportunities for companies. These shifts in the environment have actually made content marketing to be one of the most popular concepts in marketing today. Conte...

  15. A cross-country analysis of electricity market reforms: Potential contribution of New Institutional Economics

    International Nuclear Information System (INIS)

    Erdogdu, Erkan

    2013-01-01

    The paper explores whether the question of why some countries are able to implement more extensive reforms is closely related to the question of why some countries have better institutions than others. We analyze this question by using an empirical econometric model based on Poisson regression with cross-section data covering 51 states in the US, 13 provinces in Canada and 51 other countries. In the course of the study, we check the validity of three important arguments of New Institutional Economics (NIE) for the power market liberalization process. The first argument is the “path-dependency”. To test its impact on the reform progress, we try to explain whether the background of the chairperson of the regulatory agency when reforms started or that of the governor/minister responsible for energy policy at that time has an impact on the subsequent reform progress. The second argument is the impact of “democracy” as an institution on the reform progress. We look at the effect of two important indicators of democracy (i.e., civil liberties and political rights) on the reform progress. The final argument of NIE is about transaction costs. We concentrate on the level of corruption in a country as one of the key factors that determine transaction costs and try to explore its impact on the reforms. The results show that the backgrounds of the chairperson and the minister/governor, the level of democracy and corruption in a country are significantly correlated with how far reforms have gone in that country. The negative relationship between reform progress and civil liberties may indicate that reforms may be limited in democratic countries with strong civil society institutions such as trade unions or other organized structures in the society that may consider reforms as ‘harmful’ to their self-interest. - Highlights: • We model impact of institutions on the electricity market reforms. • Dataset covers 51 states in the US, 13 provinces in Canada and 51

  16. Learning Political Science with Prediction Markets: An Experimental Study

    Science.gov (United States)

    Ellis, Cali Mortenson; Sami, Rahul

    2012-01-01

    Prediction markets are designed to aggregate the information of many individuals to forecast future events. These markets provide participants with an incentive to seek information and a forum for interaction, making markets a promising tool to motivate student learning. We carried out a quasi-experiment in an introductory political science class…

  17. Competitiveness and potentials of UCG-CCS on the European energy market

    Science.gov (United States)

    Kempka, T.; Nakaten, N.; Schlüter, R.; Fernandez-Steeger, T.; Azzam, R.

    2009-04-01

    The world-wide coal reserves can satisfy the world's primary energy demand for several hundred years. However, deep coal deposits with seams of low thickness and structural complexity do currently not allow an economic exploitation of many deposits. Here, underground coal gasification (UCG) can offer an economical approach for coal extraction. The intended overall process relies on coal deposit exploitation using directed drillings located at the coal seam base and the subsequent in situ coal conversion into a synthesis gas. The resulting synthesis gas is used for electricity generation in a combined cycle plant at the surface. A reduction of the CO2 emissions resulting from the combined process is realized by subsequent CO2 capture and its injection into the previously gasified coal seams. The scope of the present study was the investigation of UCG-CCS competitiveness on the European energy market and the determination of the impacting factors. For that purpose, a modular model for calculation of UCG-CCS electricity generation costs was implemented and adapted to the most relevant process parameters. Furthermore, the range of energy supply coverage was estimated based on different German energy generation scenarios.

  18. Nuclear heat generating plants - technical concepts and market potentials. Chapter 8

    International Nuclear Information System (INIS)

    Thoene, E.

    1988-01-01

    To determine the advantages and disadvantages of different heat generating systems, a comparison is made between nuclear heat generating plants and competing heat generating systems. Nuclear heat generating plant concepts in practice have to compete with a wide range of existing and new fossil heat generating technologies of the most different capacities, ranging from combined heat and power generation to individual heating in one-family houses. Heat generation costs are calculated by means of a dynamic annuity method from an economic point of view. The development of real prices of fossil energy sources is based on two scenarios characterized as follows: scenario I - insignificant price increase by the year 2000, then stagnant; scenario II - moderate price increase by the year 2010, then stagnant. As a result of that systems comparison it can be stated that the considered nuclear heat generating plants may be an interesting competitive heat generation option, provided the assumptions on which the study is based can be implemented. This applies especially to investment costs. At the same time those plants contribute to a diversification of energy source options on the heat market. Their use leads to a reduction of fossil fuel imports, increasing at the same time short- and long-term supply guarantees. If nuclear heat generating plants substitute fossil heat generating plants, or render the construction of new ones superfluous, they contribute to avoiding chemical air pollutants. (orig./UA) [de

  19. European wood pellet market integration - A study of the residential sector

    International Nuclear Information System (INIS)

    Olsson, Olle; Hillring, Bengt; Vinterbaeck, Johan

    2011-01-01

    The integration of European energy markets is a key goal of EU energy policy, and has also been the focal point of many scientific studies in recent years. International markets for coal, oil, natural gas and electricity have previously been investigated in order to determine the extent of the respective markets. This study enhances this field of research to bioenergy markets. Price series data and time series econometrics are used to determine whether residential sector wood pellet markets of Austria, Germany and Sweden are integrated. The results of the econometric tests show that the German and Austrian markets can be considered to be integrated, whereas the Swedish market is separate from the other two countries. Although increased internationalization of wood pellet markets is likely to contribute to European price convergence and market integration, this process is far from completed. (author)

  20. Volatility Forecasting Models and Market Co-Integration: A Study on South-East Asian Markets

    Directory of Open Access Journals (Sweden)

    Erie Febrian

    2014-11-01

    Full Text Available Volatility forecasting is an imperative research field in financial markets and crucial component in most financial decisions. Nevertheless, which model should be used to assess volatility remains a complex issue as different volatility models result in different volatility approximations. The concern becomes more complicated when one tries to use the forecasting for asset distribution and risk management purposes in the linked regional markets. This paper aims at observing the effectiveness of the contending models of statistical and econometric volatility forecasting in the three South-east Asian prominent capital markets, i.e. STI, KLSE, and JKSE. In this paper, we evaluate eleven different models based on two classes of evaluation measures, i.e. symmetric and asymmetric error statistics, following Kumar's (2006 framework. We employ 10-year data as in sample and 6-month data as out of sample to construct and test the models, consecutively. The resulting superior methods, which are selected based on the out of sample forecasts and some evaluation measures in the respective markets, are then used to assess the markets cointegration. We find that the best volatility forecasting models for JKSE, KLSE, and STI are GARCH (2,1, GARCH(3,1, and GARCH (1,1, respectively. We also find that international portfolio investors cannot benefit from diversification among these three equity markets as they are cointegrated.

  1. Evaluating the potential impact of transmission constraints on the operation of a competitive electricity market in Illinois.

    Energy Technology Data Exchange (ETDEWEB)

    Cirillo, R.; Thimmapuram, P.; Veselka, T.; Koritarov, V.; Conzelmann, G.; Macal, C.; Boyd, G.; North, M.; Overbye, T.; Cheng, X.; Decision and Information Sciences; Univ. of Illinois

    2006-04-30

    Despite the current adequacy of the generation and transmission system in Illinois, there is concern that the uncertainties of electricity restructuring warrant a more detailed analysis to determine if there might be pitfalls that have not been identified under current conditions. The problems experienced elsewhere in the country emphasize the need for an evaluation of how Illinois might fare under a restructured electricity market. The Illinois Commerce Commission (ICC) commissioned this study to be undertaken as a joint effort by the University of Illinois at Urbana-Champaign and Argonne National Laboratory to evaluate the Illinois situation in the 2007 period when restructuring is scheduled to be fully implemented in the State. The purpose of this study is to make an initial determination if the transmission system in Illinois and the surrounding region would be able to support a competitive electricity market, would allow for effective competition to keep prices in check, and would allow for new market participants to effectively compete for market share. The study seeks to identify conditions that could reasonably be expected to occur that would enable a company to exercise market power in one or more portions of the State and thereby create undue pressure on the prices charged to customers and/or inhibit new market participants from entering the market. The term 'market power' has many different definitions, and there is no universal agreement on how to measure it. For the purposes of this study, the term is defined as the ability to raise prices and increase profitability by unilateral action. A more complete definition is provided later. With this definition, the central question of this analysis becomes: 'Can a company, acting on its own, raise electricity prices and increase its profits?' It should be noted that the intent of the study is not to predict whether or not such market power would be exercised by any company. Rather, it is

  2. Effective Social Media Marketing and Content Marketing Influence Customer Awareness and Interest in Bakery Industry The Case Study of Royal Bakery

    OpenAIRE

    Ha, Bich

    2013-01-01

    The study attempts to gain insight into the social media and content marketing, which can influence a brand’s presence among social community and methods that can increase customer awareness. As the end result, the author is proposing valuable recommendations on utilizing social media and determining content idea types effectively to the case company. For raising customer awareness, the case company’s online channels are not comprehended properly to utilize their potential effectivel...

  3. Mass market development strategies of software industries: Case study based research

    Directory of Open Access Journals (Sweden)

    Varun Gupta

    2016-09-01

    Full Text Available The success in competitive mass market software development depends on the quality of software development and market segments targeted. Market segments are categorized by uncertainties contributed by “Newness” and “turbulences”, making the software success stochastic in nature. Selecting good market segments, delivering high quality software versions in the lowest time than competitors, result in increasing demand in markets and ultimately revenues. Enhanced customer base is beneficial for current product as well as for future products of industry in the form of increased reputation and increased involvement of customers in future development. The case study was conducted with 13 representatives drawing experiences of 14 mass market projects. Results indicate that software solutions are delivered to few investors or in highly competitive markets, as per the survey's findings of the marketing departments. The software organizations are reluctant to deliver relatively complex solutions in new markets unless and until strongly convinced with the probable success. The method for selection of market segments belonging to new and existing markets for undertaking the software delivery is also proposed in this paper. The model will help software industry decide the market segments and high abstract level features that could increase probability of software success. Poor selection of markets or targeting markets of “improper” size affects the market share of the industry to a great extend.

  4. HPLC analysis of potentially harmful substances released from dental filing aterials available on the EU market

    Directory of Open Access Journals (Sweden)

    Konrad Małkiewicz

    2014-03-01

    Full Text Available Introduction. Incomplete cross-linking of composite dental materials leads to their susceptibility to degradation in the environment of non-organic and organic solvents, contributing to the release of chemical compounds which are potentially harmful to living organisms. Objective. The aim of the study was an evaluation in in vitro conditions of releasing of potentially toxic substances from six dental composite materials available in EU countries. Materials and methods. The following compounds released from the samples stored in water were analyzed: bisphenol A (BPA, triethylene glycol-dimethacrylate (TEGDMA, urethane dimethacrylate (UDMA and ethylene glycol dimethacrylate (EDGMA. Analysis of the substances was performed with the use of high performance liquid chromatography, after the following incubation periods: 1 hour, 24 hours, 7 days and 30 days. Results. Among the analyzed substances, after 1 hour of incubation, the highest average concentration was found for TEGDMA – 2045 μg cm-3 (in Herculite XRV material, after 24 hours – for UDMA 4.402 μg cm-3 (in Gradia Direct Anterior material and after 7 and 30 days for TEGDMA: 8.112 and 6.458 μg•cm-3 respectively (in Charisma material. Conclusions. The examined composites used for reconstruction of hard tissues of teeth remain chemically unstable after polymerization, and release potentially harmful substances in conditions of the present study. The dynamics of the releasing of potentially harmful substances is correlated with the period of sample storage in water.

  5. Study to forecast and determine characteristics of world satellite communications market

    Science.gov (United States)

    Filep, R. T.; Schnapf, A.; Fordyce, S. W.

    1983-01-01

    The world commercial communications satellite market during the spring and summer of 1983 was examined and characteristics and forecasts of the market extending to the year 2000 were developed. Past, present and planned satellites were documented in relation to frequencies, procurement and launch dates, costs, transponders, and prime contractor. Characteristics of the market are outlined for the periods 1965 - 1985, 1986 - 1989, and 1990 - 2000. Market share forecasts, discussions of potential competitors in various world markets, and profiles of major communication satellite manufacturing and user countries are documented.

  6. Multiple comparisons in drug efficacy studies: scientific or marketing principles?

    Science.gov (United States)

    Leo, Jonathan

    2004-01-01

    When researchers design an experiment to compare a given medication to another medication, a behavioral therapy, or a placebo, the experiment often involves numerous comparisons. For instance, there may be several different evaluation methods, raters, and time points. Although scientifically justified, such comparisons can be abused in the interests of drug marketing. This article provides two recent examples of such questionable practices. The first involves the case of the arthritis drug celecoxib (Celebrex), where the study lasted 12 months but the authors only presented 6 months of data. The second case involves the NIMH Multimodal Treatment Study (MTA) study evaluating the efficacy of stimulant medication for attention-deficit hyperactivity disorder where ratings made by several groups are reported in contradictory fashion. The MTA authors have not clarified the confusion, at least in print, suggesting that the actual findings of the study may have played little role in the authors' reported conclusions.

  7. Assessment of online marketing communications of an automotive company - A case study of Jaguar Cars, Sweden

    OpenAIRE

    Bendzovska, Daniela; Blomqvist, Michelle; Rubenstein, Sara

    2008-01-01

    Over the years, the traditional face of marketing has changed. Companies need to adopt ongoing marketing strategies to stay ahead of their competitors; the design and content of their strategies continue to evolve. In this thesis a case study has been conducted on one company within the automotive industry in Sweden. The case study was performed on Jaguar Cars in Sweden and an assessment of their use of Online Marketing Communication (OMC) as a marketing tool was made. The case study indicat...

  8. Fair Trade in Sustainable Development. The Potential for Fair Trade Market Growth in Poland

    Directory of Open Access Journals (Sweden)

    Grażyna Śmigielska

    2015-11-01

    Full Text Available The paper presents the concept of Fair Trade, which is considered an alternative to conventional trade, and becomes increasingly popular in the Western countries. In addition, some results of empirical research, conveyed in Poland and aimed at diagnosis and assessment of Fairtrade products market, are provided. Fair trade is analysed not only in the broad theoretical context which shows its contribution to sustainable development and relation to corporate social responsibility, but also in the framework of supply chains management. The benefits from the Fairtrade label, including transaction costs reduction are indicated. The assumption is that to achieve them, consumer acceptance of the idea and willingness to buy Fairtrade products are necessary. The empirical research was focused on answering the question whether a market niche for Fairtrade goods exists in Poland and how to develop it by the means of communication tools. The market niche, although very small, has been identified and described. It is apparent that, in order to develop it, a public policy, aimed at raising the awareness of Fair Trade idea, is necessary as well as marketing activities like social marketing Internet campaigns and better and more prominently products display.

  9. Studies in market-based electric power trade and regulation

    International Nuclear Information System (INIS)

    Hope, Einar

    2000-01-01

    This is a compilation of articles written by the author during the last fifteen years. Most of the articles are related to the reform of the Norwegian electric power market. This reform led to the Energy Act of 1990 and to the subsequent development of the power markets. Some of the sections are in Norwegian, some in English. The sections discuss (1) Markets for electricity trade in Norway, (2) Economic incentives and public firm behaviour, (3) Market alternatives to the present forms of occasional power trade, (4) Socio-economic considerations about electricity pricing, (5) Scenarios for market based power trade in Norway, (6) Markets for electricity: economic reform of the Norwegian electricity industry, (7) The Norwegian power market, (8) A common Nordic energy market?, (9) Organization of supply markets for natural gas in Europe, (10) The extent of the central grid, (11) Optimum regulation of grid monopolies in the power trade, (12) Power markets and competition policy, (13) Deregulation of the Norwegian power sector, (14) designing a market based system for the Icelandic electricity industry and (15) regulation regimes for the power sector

  10. Potential impacts assessment of plug-in electric vehicles on the Portuguese energy market

    International Nuclear Information System (INIS)

    Camus, C.; Farias, T.; Esteves, J.

    2011-01-01

    Electric vehicles (EVs) and plug-in hybrid electric vehicles (PHEVs), which obtain their fuel from the grid by charging a battery, are set to be introduced into the mass market and expected to contribute to oil consumption reduction. In this research, scenarios for 2020 EVs penetration and charging profiles are studied integrated with different hypotheses for electricity production mix. The impacts in load profiles, spot electricity prices and emissions are obtained for the Portuguese case study. Simulations for year 2020, in a scenario of low hydro production and high prices, resulted in energy costs for EVs recharge of 20 cents/kWh, with 2 million EVs charging mainly at evening peak hours. On the other hand, in an off-peak recharge, a high hydro production and low wholesale prices' scenario, recharge costs could be reduced to 5.6 cents/kWh. In these extreme cases, EV's energy prices were between 0.9 Euro to 3.2 Euro per 100 km. Reductions in primary energy consumption, fossil fuels use and CO 2 emissions of up to 3%, 14% and 10%, respectively, were verified (for a 2 million EVs' penetration and a dry year's off-peak recharge scenario) from the transportation and electricity sectors together when compared with a BAU scenario without EVs. - Highlights: → EVs and PHEVs impacts in energy, power profiles and spot electricity prices. → Reductions in primary energy consumption, fossil fuels use and CO 2 emissions. → Electricity production with more % of fossil fuels technologies and renewable ones. → Comparison between extreme charging profiles, peak and off-peak, in charging cost.

  11. NEB view of development potential and markets for heavy crude oil. [Canada

    Energy Technology Data Exchange (ETDEWEB)

    Scotland, W A; Gutek, A M.H.

    1977-01-01

    The phased reduction in total crude oil and equivalent exports, from 911 Mpbd in 1974 to 465 Mbpd in 1976, has no doubt had a disruptive effect on the rate of development of heavy crude oil reserves. The effect could have become more series as total exports continued to drop. However, the separate licensing of heavy crude oil for export will allow heavy crude oil to enter available markets until the early 1980s. The construction of one or several upgrading facilities by the early 1980s, combined with growing domestic requirements for heavy crude oil feedstock, could make the disposition of heavy oil largely independent of the purchasing patterns of export markets. The prospect of increased market stability combined with increasing cash flows should provide an appropriate environment to optimize the role that heavy oil resources can play in Canada's future energy balance. (12 refs.)

  12. The Potential for Renewable Energy Development to Benefit Restoration of the Salton Sea. Analysis of Technical and Market Potential

    Energy Technology Data Exchange (ETDEWEB)

    Gagne, Douglas [National Renewable Energy Lab. (NREL), Golden, CO (United States); Haase, Scott [National Renewable Energy Lab. (NREL), Golden, CO (United States); Oakleaf, Brett [National Renewable Energy Lab. (NREL), Golden, CO (United States); Hurlbut, David [National Renewable Energy Lab. (NREL), Golden, CO (United States); Akar, Sertac [National Renewable Energy Lab. (NREL), Golden, CO (United States); Wall, Anna [National Renewable Energy Lab. (NREL), Golden, CO (United States); Turchi, Craig [National Renewable Energy Lab. (NREL), Golden, CO (United States); Pienkos, Philip [National Renewable Energy Lab. (NREL), Golden, CO (United States); Melius, Jennifer [National Renewable Energy Lab. (NREL), Golden, CO (United States); Melaina, Marc [National Renewable Energy Lab. (NREL), Golden, CO (United States)

    2015-11-01

    This report summarizes the potential for renewable energy development in the Salton Sea region, as well as the potential for revenues from this development to contribute financially to Salton Sea restoration costs. It considers solar, geothermal, biofuels or nutraceutical production from algae pond cultivation, desalination using renewable energy, and mineral recovery from geothermal fluids.


  13. Analysis of market potential of the Luxury goods industry in the West African countries

    OpenAIRE

    Fofana, Nathy Nabila

    2014-01-01

    For decades, the African continent has been perceived in a negative way and it has not been easy to change this international perception of the continent. During the past few years a deep change has taken place in the continent and in the eyes of the world. Africa is now open for business and Africa is also able to compete effectively in the international luxury market. The luxury market is constantly rising but it is not fully present on the African continent yet. The objective of this thesi...

  14. Price dynamics of the financial markets using the stochastic differential equation for a potential double well

    Science.gov (United States)

    Lima, L. S.; Miranda, L. L. B.

    2018-01-01

    We have used the Itô's stochastic differential equation for the double well with additive white noise as a mathematical model for price dynamics of the financial market. We have presented a model which allows us to test within the same framework the comparative explanatory power of rational agents versus irrational agents, with respect to the facts of financial markets. We have obtained the mean price in terms of the β parameter that represents the force of the randomness term of the model.

  15. Benefit and risk information in prescription drug advertising: review of empirical studies and marketing implications.

    Science.gov (United States)

    Kopp, S W; Bang, H K

    2000-01-01

    As pharmaceutical companies began to advertise prescription drugs directly to consumers as well as to physicians, understanding the impact of benefit and risk information in drug advertising on physicians and consumers has become more critical. This paper reviews previous empirical studies that examined the content of benefit and risk information in drug advertising and its potential effects on physicians' subsequent prescribing behaviors. It also reviews studies that investigated how consumers process information on a drug's efficacy and side effects. Based on the findings of these studies, implications are discussed for effective marketing information development as well as for government regulation.

  16. [Post-marketing reevaluation for potential quality risk and quality control in clinical application of traditional Chinese medicines].

    Science.gov (United States)

    Li, Hong-jiao; He, Li-yun; Liu, Bao-yan

    2015-06-01

    The effective quality control in clinical practices is an effective guarantee for the authenticity and scientificity of the findings. The post-marketing reevaluation for traditional Chinese medicines (TCM) focuses on the efficacy, adverse reaction, combined medication and effective dose of drugs in the market by expanded clinical trials, and requires a larger sample size and a wider range of patients. Therefore, this increases the difficulty of quality control in clinical practices. With the experience in quality control in clinical practices for the post-marketing reevaluation for Kangbingdu oral for cold, researchers in this study reviewed the study purpose, project, scheme design and clinical practice process from an overall point of view, analyzed the study characteristics of the post-marketing reevaluation for TCMs and the quality control risks, designed the quality control contents with quality impacting factors, defined key review contents and summarized the precautions in clinical practices, with the aim to improve the efficiency of quality control of clinical practices. This study can provide reference to clinical units and quality control-related personnel in the post-marketing reevaluation for TCMs.

  17. Business Solutions Case Study: Marketing Zero Energy Homes: LifeStyle Homes, Melbourne, Florida

    Energy Technology Data Exchange (ETDEWEB)

    None

    2015-06-01

    Building America research has shown that high-performance homes can potentially give builders an edge in the marketplace and can boost sales. But it doesn't happen automatically. It requires a tailored, easy to understand marketing campaign and sometimes a little flair. This case study highlights LifeStyle Homes’ successful marketing approach for their SunSmart home package, which has helped to boost sales for the company. SunSmart marketing includes a modified logo, weekly blog, social media, traditional advertising, website, and sales staff training. Marketing focuses on quality, durability, healthy indoor air, and energy efficiency with an emphasis on the surety of third-party verification and the scientific approach to developing the SunSmart package. With the introduction of SunSmart, LifeStyle began an early recovery, nearly doubling sales in 2010; SunSmart sales now exceed 300 homes, including more than 20 zero energy homes. Completed homes in 2014 far outpaced the national (19%) and southern census region (27%) recovery rates for the same period. As technology improves and evolves, this builder will continue to collaborate with Building America.

  18. Mass Market Demand Response and Variable Generation Integration Issues: A Scoping Study

    Energy Technology Data Exchange (ETDEWEB)

    Cappers, Peter; Mills, Andrew; Goldman, Charles; Wiser, Ryan; Eto, Joseph H.

    2011-09-10

    This scoping study focuses on the policy issues inherent in the claims made by some Smart Grid proponents that the demand response potential of mass market customers which is enabled by widespread implementation of Advanced Metering Infrastructure (AMI) through the Smart Grid could be the “silver bullet” for mitigating variable generation integration issues. In terms of approach, we will: identify key issues associated with integrating large amounts of variable generation into the bulk power system; identify demand response opportunities made more readily available to mass market customers through widespread deployment of AMI systems and how they can affect the bulk power system; assess the extent to which these mass market Demand Response (DR) opportunities can mitigate Variable Generation (VG) integration issues in the near-term and what electricity market structures and regulatory practices could be changed to further expand the ability for DR to mitigate VG integration issues over the long term; and provide a qualitative comparison of DR and other approaches to mitigate VG integration issues.

  19. COMPARATIVE STUDY ON LABOR MARKET FLEXICURITY AUSTRIA - ROMANIA

    Directory of Open Access Journals (Sweden)

    Alexandru Avram

    2012-07-01

    Full Text Available Present in the European political discourse in the early '90s, the concept of flexicurity, achieved by the contraction of two terms, flexibility and security, emerged in the European Union with the adoption of the Communication "Towards Common Principles of Flexicurity: More and Better Jobs through Flexibility and Security" in June 2007. This study, result of the research internship undertaken in October-December 2011 at WIFO, aims to capture the main dimensions of labor market flexicurity, the quality of social partnership and the present status of the targets set by of Europe 2020 Strategy. Europe 2020 Strategy aims, among other objectives, at achieving a series of targets specific for the labor market, in the European context, such as: - Employment for the population aged between 20-64 years, - Reducing the number of early school leavers, - Increasing the share of university graduates in the population between 30-34 years, - Reducing the number of people affected by poverty and social exclusion.

  20. IDENTIFYING MARKETING EFFECTIVENESS METRICS (Case study: East Azerbaijan`s industrial units)

    OpenAIRE

    Faridyahyaie, Reza; Faryabi, Mohammad; Bodaghi Khajeh Noubar, Hossein

    2012-01-01

    The Paper attempts to identify marketing eff ectiveness metrics in industrial units. The metrics investigated in this study are completely applicable and comprehensive, and consequently they can evaluate marketing eff ectiveness in various industries. The metrics studied include: Market Share, Profitability, Sales Growth, Customer Numbers, Customer Satisfaction and Customer Loyalty. The findings indicate that these six metrics are impressive when measuring marketing effectiveness. Data was ge...

  1. A STUDY ON IMPACT OF ICT ON THE MARKETING STRATEGY OF INDIAN TOURISM INDUSTRY

    OpenAIRE

    Md. Kashif Ansari; Garima Jain; Jasleen Kaur

    2017-01-01

    Deployment of ICT has been changing the way companies in every industry conduct their business. The most impacted is the marketing department. Marketers need to constantly study the market and the rapid changes in technology to continue satisfying the new-age customers. These customers have access to multiple sources of information due to increased usage of ICT. The present study analyses the evolution of Indian tourism industry, focusing on its marketing strategies over the years. The author...

  2. Moroccan wind farm potential feasibility. Case study

    International Nuclear Information System (INIS)

    Nouri, Abdellatif; Ait Babram, Mohamed; Elwarraki, Elmostafa; Enzili, Mustapha

    2016-01-01

    Highlights: • A new methodology for the technical feasibility of wind farm potentials is proposed. • The wind resources of two different sites in Morocco are compared. • Comparison between short and long term data using multivariate analysis is made. • Geographic information system implementation. • A 10 MW wind farm is designed and optimized. - Abstract: The subject of this paper is the elaboration of a methodology to study the technical feasibility of a wind farm potential. The implementation of this methodology allows a comparison between the wind resources of two different sites in Morocco. One site is located in the region of Essaouira, whereas the other one is located in the region of Safi. The comparison is based on real wind data collected from two masts at the heights of 30, 50, and 60 m. Each of the masts is installed at one of the mentioned potential sites over a fixed time period, lasting fifteen months for the first site, and eight months for the second one. The aim is the determination of the most applicable site presenting a good potential for a statistical study in order to predict long-term wind behaviors. Thus, the geographical situation study of the chosen site including topography, roughness and obstacles, is carried out. Furthermore, the wind resource using data, generated by the measuring masts, is evaluated. Finally, the areas which present great wind potential are located and the wind farm turbine locations are optimized by using the WAsP software.

  3. Alternative Approaches for Educating Future Global Marketing Professionals: A Comparison of Foreign Study and Research-Intensive Marketing Programs

    Science.gov (United States)

    Kaufman, Peter A.; Melton, Horace L.; Varner, Iris I.; Hoelscher, Mark; Schmidt, Klaus; Spaulding, Aslihan D.

    2011-01-01

    Using an experiential learning model as a conceptual background, this article discusses characteristics and learning objectives for well-known foreign study programs such as study tours, study abroad, and internships and compares them with a less common overseas program called the "Global Marketing Program" (GMP). GMP involves…

  4. The need of standardization and the potential role of voluntary approaches: Issues and trends in Italian GCHP market

    OpenAIRE

    Francesco Rizzi

    2009-01-01

    Despite the lack of specific incentives, Ground Coupled Heat Pumps (GCHP) installations are booming in Italy both in private and public sectors of the market. Such rapid growth entails an increasing concern for environmental and technical performances since no comprehensive regulation and reliable standards exist yet. By means of an investigation of sectoral opinion leaders and SWOT-based technique for building scenarios, this paper discusses potential schemes for balancing mandatory and volu...

  5. City tourism and the sharing economy – potential effects of online peer-to-peer marketplaces on urban property markets

    Directory of Open Access Journals (Sweden)

    Stefan Brauckmann

    2017-09-01

    Full Text Available Purpose – The purpose of this paper is to investigate the potential effects of the so-called sharing economy on growing city tourism as well as on urban property markets. Design/methodology/approach – Official statistical data and a geo-information system (GIS are used on a small scale in order to identify concentration processes among overnight visitors and the potential concomitant conflicts with other interest groups. Findings – Currently, the effects of the sharing economy on housing markets and city tourism are barely measurable and are limited to a few central locations. However, a growing demand can be discerned in housing-like accommodation concepts which can be operated via booking platforms. As there is likely to be strong future growth in this area, continuous market observation (monitoring is urgently advised. Research limitations/implications – Official statistics only allow an analysis of overnight guests staying with larger accommodation providers. Booking platforms for holiday homes and other temporary accommodation options have such little interest in data transparency that the overall phenomenon of city tourism can be addressed only in part. Practical implications – Associating various data within the GIS enables municipal administrators and urban planners to identify potential sources of conflict within the property markets in good time and effectively counteract these where possible. Social implications – Increases in property prices directly attributable to growing city tourism may lead to the displacement of less financially secure members of the established population as well as businesses. Originality/value – The sharing economy is a relatively new research topic which will become increasingly important in future. The identification of potential sources of conflict due to tourist accommodation has therefore not yet been comprehensively carried out on a small scale.

  6. The potential of urban tree plantings to be cost effective in carbon credit markets

    Science.gov (United States)

    M.R. McHale; E.G. McPherson; I.C. Burke

    2007-01-01

    Emission trading is considered to be an economically sensitive method for reducing the concentrations of greenhouse gases, particularly carbon dioxide, in the atmosphere. There has been debate about the viability of using urban tree plantings in these markets. The main concern is whether or not urban planting projects can be cost effective options for investors. We...

  7. Myanmar seafood exports:Quick scan of the EU market potential

    NARCIS (Netherlands)

    Pijl, van der W.; Duijn, van A.P.

    2012-01-01

    The Asian region is a major supplier of fish products to the European market. The aquaculture sector in a number of Asian countries has become an important producer as well as exporter of various captured and cultured seafood products. Since Myanmar is in a transition to democracy and the EU decided

  8. Analysis of the Economic Potential for a Mercosur Rice Futures Market

    Directory of Open Access Journals (Sweden)

    Waldemar Antonio da Rocha de Souza

    2015-08-01

    Full Text Available World rice production reached 488.4 thousand tons, in 2012. Asian countries are the world’s largest rice producers, followed by Latinamerica, particularly Brazil, where rice is a basic food item. In spite of the clear economic benefits bestowed by commodity futures markets, neither Asia nor Mercosur have implemented a regional rice futures market. In sum, we propose to investigate the feasibility of a Brazilian rice futures contract to serve the Mercosur region by estimating Mercosur rice price dynamics and analyze basis risk and hedging effectiveness for rice market agents in the region, in a simulation framework using a hypothetical regional contract price. Sample data and period was non-probabilistic, for accessibility and convenience. Mercosur rice price dynamics expressed Argentina and Uruguay rice prices moving in synchrony. Brazil rice prices were on lower levels. Also, all three pairs of rice price series are cointegrated, with one cointegrating equation. Again, results can be largely attributed to the different price data used, in Brazil was rough rice, while in Uruguay and Argentina milled white rice with 5%. Despite that, there are preliminary evidences that a Mercosur rice futures market could be feasible.

  9. A semiclassical study of optical potentials - potential resonances -

    International Nuclear Information System (INIS)

    Lee, S.Y.; Takigawa, N.; Marty, C.

    1977-01-01

    A semiclassical method is used to analyze resonances produced by complex potentials. The absorption plays a central role: when it is not too great, resonances manifest themselves by enhancement of cross sections near π. The reverse is not necessarily true, for instance the anomalous large angle scattering for α-Ca is due to a coherent superposition of many partial waves

  10. A study on the deregulation of the Finnish electricity markets

    International Nuclear Information System (INIS)

    Kopsakangas-Savolainen, M.

    2002-01-01

    Governments have regarded the electricity industry as a leading industrial sector throughout the history. Because of its strategic importance to industrial development, its impacts on the social and environmental issues and its natural monopoly characteristics, it has been seen necessary to regulate electricity industry effectively. However, in the mid 1980s it was realised that even though transmission and distribution networks are natural monopolies, the scale economies in electricity production at the generating unit level had exhausted at a unit size of about 500 MW. This meant that supply and generation had become potentially competitive activities. In Finland the new Electricity Market Act (EMA) came into force in 1.11.1995. According to it the production and supply of electricity became deregulated and competition was introduced to the industry. The main aim of the law was to improve efficiency. This dissertation analyses, both theoretically and empirically, the impacts of deregulation to the Finnish electricity markets. In chapter two we discuss on the grounds and incentives of the deregulation processes that have been carried out in different countries. We also determine the crucial factors in order succeed in the deregulation process. According to our view the success depend on the number of active players in the wholesale market, the rules of the bidding procedure, the organisation of the demand side operation, the neutrality of transmission grid, the structure of production technologies and the ownership structure of the industry. In chapter three we theoretically model the profit maximising behaviour of the Finnish electricity companies based on different stages of vertical integration and on different stage of competition. According to our results the profit maximising pricing rules of distribution units is dependent on the stage of integration and on the stage of competition. The separated distribution company maximises profits by setting the

  11. An exploration study to detect important factors influencing internet marketing: A case study of food industry

    Directory of Open Access Journals (Sweden)

    Shadan Vahabzadeh

    2013-06-01

    Full Text Available Internet marketing plays an important role on profitability of organizations, it can build a bridge between customers and business owners and anyone could purchase products and services through internet. In this paper, we present an empirical investigation to detect important factors influencing internet marketing on Iranian food industry, named Shahrvand. The proposed study selects 280 out of 1040 managers who were involved in this industry during the year of 2012. Structural equation modeling has been performed to detect important factors including internal/external factors, ease of use and electronic marketing. Cronbach alphas have been calculated for these four items were mostly above 0.80, which validated the overall questionnaire of the survey. The results indicate that among internal factors, knowledge management, organizational culture and resources influence on acceptance of internet marketing, while these factors do not show any meaningful impact on ease of use. In addition, external factors including trend on market growth, competition and infrastructure influence on ease of use and acceptance of internet marketing but infrastructure and competition do not impact on ease of internet marketing.

  12. Market potential for solar thermal energy supply systems in the United States industrial and commercial sectors: 1990--2030

    International Nuclear Information System (INIS)

    1991-12-01

    This report revises and extends previous work sponsored by the US DOE on the potential industrial market in the United States for solar thermal energy systems and presents a new analysis of the commercial sector market potential. Current and future industrial process heat demand and commercial water heating, space heating and space cooling end-use demands are estimated. The PC Industrial Model (PCIM) and the commercial modules of the Building Energy End-Use Model (BEEM) used by the DOE's Energy Information Administration (EIA) to support the recent National Energy Strategy (NES) analysis are used to forecast industrial and commercial end-use energy demand respectively. Energy demand is disaggregated by US Census region to account for geographic variation in solar insolation and regional variation in cost of alternative natural gas-fired energy sources. The industrial sector analysis also disaggregates demand by heat medium and temperature range to facilitate process end-use matching with appropriate solar thermal energy supply technologies. The commercial sector analysis disaggregates energy demand by three end uses: water heating, space heating, and space cooling. Generic conceptual designs are created for both industrial and commercial applications. Levelized energy costs (LEC) are calculated for industrial sector applications employing low temperature flat plate collectors for process water preheat; parabolic troughs for intermediate temperature process steam and direct heat industrial application; and parabolic dish technologies for high temperature, direct heat industrial applications. LEC are calculated for commercial sector applications employing parabolic trough technologies for low temperature water and space heating. Cost comparisons are made with natural gas-fired sources for both the industrial market and the commercial market assuming fuel price escalation consistent with NES reference case scenarios for industrial and commercial sector gas markets

  13. Role of Marketing Communication in a Company: Lumar Case Study

    Directory of Open Access Journals (Sweden)

    Sara Kobold

    2014-03-01

    Full Text Available Marketing communication is an integral part of the famous 4-P. It plays an important role in the company, as it helps to increase company’s visibility and strengthen its brand. Marketing communication is achieving its objectives in communicating with customers and consumers using its marketing communication tools. If a company wants to be ahead of the competition, and have a good look in costumers’ ayes, marketing communication is most crucial. In this paper we analyze the case of marketing communication company Lumar. The results obtained argue that the company is well known, where we recognize especially the electronic media as most important tool of marketing communication. However, we noticed that the brand recognized more regionally – especially in Styria and Carinthia, despite the fact that the company is well known and active in all regions in Slovenia and abroad (Italy, Germany, Austria.

  14. Empirical Study on Arbitrage Opportunities in China Copper Futures Market

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    No-arbitrage bound is established with no-arbitrage theory considering all kinds of trade costs, different deposit and loan interest rate, margin and tax in fuuaes markets. The empirical results find that there are many lower bound arbitrage opportunities in China copper futures market from August 8th, 2003 to August 16th, 2005. Concretely, no-arbitrage opportunity is dominant and lower bound arbitrage is narrow in normal market segment. Lower bound arbitrage almost always exists with huge magnitude in inverted market segment. There is basically no-arbitrage in normal market because spot volume is enough, so that upper or lower bound arbitrage can be realized. There is mostly lower bound arbitrage in inverted market because spot volume is lack.

  15. The potential impact of externalities considerations on the market for biomass power technologies

    International Nuclear Information System (INIS)

    Swezey, B.G.; Porter, K.L.; Feher, J.S.

    1995-01-01

    Of all the renewable energy sources used for power generation, biomass energy has experienced the greatest growth over the last decade. Spurred by requirements established in the Public Utility Regulatory Policies Act of 1978 (PURPA), as well as various tax incentives, biomass-based power generation now provides more than 50 billion kWh of electric energy from 10,000 MW of installed capacity. The overwhelming majority of this capacity, primarily wood-based, has been developed by the nonutility sector. However, the biomass industry is currently facing more difficult market conditions due to a reduction in federal incentives and changes in the generation market, such as lower utility avoided costs, slower demand growth, and greater competition among both generators and fuel sources. States are increasingly contemplating the inclusion of market externalities costs and benefits associated with different generation options in electricity resource planning and procurement decisions. Market externalities, as they relate to generation resources and technologies, represent impacts that are not wholly reflected in the market price of electricity derived from these sources. These impacts, which can be either positive or negative, can encompass environmental, economic and other social factors, but state considerations have focused predominantly on environmental externalities costs, especially air emissions. The explicit quantification of externalities could measurably affect the competitive standing of various energy resources and technologies in future generation resource acquisitions. This paper summarizes work undertaken to assess the status the externalities considerations in state and utility electricity resource planning processes and to determine how externalities considerations might help or hinder future development of biomass power plants. (author)

  16. Supporting the Development and Adoption of Automatic Lameness Detection Systems in Dairy Cattle: Effect of System Cost and Performance on Potential Market Shares.

    Science.gov (United States)

    Van De Gucht, Tim; Van Weyenberg, Stephanie; Van Nuffel, Annelies; Lauwers, Ludwig; Vangeyte, Jürgen; Saeys, Wouter

    2017-10-08

    Most automatic lameness detection system prototypes have not yet been commercialized, and are hence not yet adopted in practice. Therefore, the objective of this study was to simulate the effect of detection performance (percentage missed lame cows and percentage false alarms) and system cost on the potential market share of three automatic lameness detection systems relative to visual detection: a system attached to the cow, a walkover system, and a camera system. Simulations were done using a utility model derived from survey responses obtained from dairy farmers in Flanders, Belgium. Overall, systems attached to the cow had the largest market potential, but were still not competitive with visual detection. Increasing the detection performance or lowering the system cost led to higher market shares for automatic systems at the expense of visual detection. The willingness to pay for extra performance was €2.57 per % less missed lame cows, €1.65 per % less false alerts, and €12.7 for lame leg indication, respectively. The presented results could be exploited by system designers to determine the effect of adjustments to the technology on a system's potential adoption rate.

  17. A Short Review on the Trend of Mobile Marketing Studies

    Directory of Open Access Journals (Sweden)

    Mohammad Ismail

    2011-07-01

    Full Text Available The purpose of this paper is to elucidate the major classification of the research in mobile marketing. It provides the trend and common approach in mobile marketing research. The paper aims to highlight the significant area in mobile marketing research and the needs for further understanding of the mobile marketing definition and its phenomenon. This paper has significant implications in terms of understanding the classification and the mobile marketing focusing area. This is a general review based on selected approximately forty-six journal publications which are published between year 2005 until 2010 from selected journals. Based on the selected reviewed literatures, the consumers’ adoption research only focuses on a few common areas. There is no agreement among the researchers on definition of mobile marketing and the conceptualization and phenomenon of mobile marketing remain unexplained. The value of this paper is that, it provides the fundamental guidelines for researchers on significant area to focus in the mobile marketing field and it also assists practitioners in identifying the research trend and major classifications which will assist them in designing the product and services to the right target market.

  18. Potential Market for Satellite Technology in Meeting Telecommunication Needs of Developing Nations

    Science.gov (United States)

    1996-01-01

    A recent study examined the potential for satellite technology to meet the telecommunication needs of developing nations. The growth of these nations depends on their attracting and holding the industrial investments of developed nations. This will not be likely with the antiquated telecommunications infrastructure typical of developing nations. On the contrary, it will require an infrastructure that is compatible with international standards. Most of the developing nations perceive this necessity and are pursuing the necessary upgrades. The rate of replacement, types of technology, services affected, and the terrestrial/satellite mix differ by each nation's priorities and gross national product (GNP).

  19. Economic analysis of the marketing of plantain: a case study of ...

    African Journals Online (AJOL)

    This study concentrated on economic analysis of the marketing of plantain in Uhunmwode and Ovia North East Local Government Areas of Edo State. Six markets, made up of three from each local governmnet were selected because of their high population of plantain marketers and their approximate equal sizes.

  20. Tourism marketing: the best there is--a study of West Virginia

    Science.gov (United States)

    Stephanie L. Thorn; Roy Ramthun

    2009-01-01

    The purpose of this study is to understand and define the "best" marketing practices in the tourism industry for destination marketing organizations and to identify what convention and visitors bureaus in West Virginia are doing to meet these standards. Little research has been conducted on tourism marketing practices; therefore, a standardized list of...

  1. AN EXPLORATORY STUDY ON THE INTERNET MARKETING STRATEGY OF COACH IN CHINA

    Institute of Scientific and Technical Information of China (English)

    Meng Cui

    2016-01-01

    This thesis aims to study an American brand—Coach’s online marketing strategy in China. It starts with a basic introduction to Coach Brand; and then the writer offers a SWOT analysis on Coach’s Internet marketing strategies. The last chapter is dealing with the Internet marketing strategy adopted by Coach.

  2. Resource Communication Technology and Marketing of Textile Products: A U.S. Textile Industry Case Study

    Science.gov (United States)

    Baah, Anthony

    2010-01-01

    The purpose of the qualitative positivistic case study was to explore whether resource communication technology has helped or would help the marketing of textile products in the U.S. textile industry. The contributions of human capital in the marketing department, the marketing-demand information system function, and the product supply chain…

  3. A Study of the Need to Establish a Market-oriented Culture in ...

    African Journals Online (AJOL)

    A Study of the Need to Establish a Market-oriented Culture in Educational Institutions in Zimbabwe. ... The promotional culture of marketing is critical in getting the word out to the target market, i.e. ... EMAIL FULL TEXT EMAIL FULL TEXT

  4. Place Marketing. Cluj-Napoca City Case Study

    Directory of Open Access Journals (Sweden)

    Dan Tudor LAZĂR

    2007-06-01

    Full Text Available Recently, places have become like businesses. Forces such as globalization and the new 21st century technology lead to the mobility of the resources. In this newly created situation places found themselves in a position of competing with each other. In order to face this competition places incorporate new concepts such as “marketing” into their development strategies. Concepts such as ‘place competition’, ‘distinguish and competitive advantages of the place’, ‘the brand of the place’ and ‘co-branding’ are key aspects discussed in this paper regarding the case of Cluj-Napoca. In this study we focus on elaborating this key aspects of place marketing from the citizens’ perception. We asked the citizens about their perception concerning: the most representative city brands, the importance of these brands in promoting the city’s image, the differences between their city and others and their perception towards the existence of place competition.

  5. Murrumbidgee Catchment, New South Wales: Recharge Trading and Targeting Markets pilot studies

    OpenAIRE

    Markets for Ecosystem Services Project

    2007-01-01

    Metadata only record There are two 'markets for ecosystem services' pilot studies in the Murrumbidgee Catchment of New South Wales, Australia. The first, "Recharge Trading", aims to develop a market-based instrument to resolve the issue of salinization caused by excess groundwater recharge from irrigated agriculture. The second, "Targeting Markets", explores the factors and conditions that make market-based approaches more or less suitable for addressing a natural resource management issue...

  6. Strategic approach in social media marketing and a study on successful Facebook cases

    OpenAIRE

    Bozkurt Bekoğlu, Filiz; Onaylı, Cemre

    2016-01-01

    Development of Internet and social media has led to significant changes in marketing. Companies are now making serious efforts to integrate social media into their marketing strategies. In order to be successful in these efforts, marketing experts need to think strategically, integrate social media campaigns into their marketing plans and use the right tools in the right way. They should also evaluate the campaign performance and its effect on business performance. The aim of this study is to...

  7. The Metaboloepigenetic Dimension of Cancer Stem Cells: Evaluating the Market Potential for New Metabostemness-Targeting Oncology Drugs.

    Science.gov (United States)

    Menendez, Javier A

    2015-01-01

    The current global portfolio of oncology drugs is unlikely to produce durable disease remission for millions of cancer patients worldwide. This is due, in part, to the existence of so-called cancer stem cells (CSCs), a particularly aggressive type of malignant cell that is capable of indefinite self-replication, is refractory to conventional treatments, and is skilled at spreading and colonizing distant organs. To date, no drugs from big-league Pharma companies are capable of killing CSCs. Why? Quite simply, a classic drug development approach based on mutated genes and pathological protein products cannot efficiently target the plastic, epigenetic proclivity of cancer tissues to generate CSCs. Recent studies have proposed that certain elite metabolites (oncometabolites) and other common metabolites can significantly influence the establishment and maintenance of epigenetic signatures of stemness and cancer. Consequently, cellular metabolism and the core epigenetic codes, DNA methylation and histone modification, can be better viewed as an integrated metaboloepigenetic dimension of CSCs, which we have recently termed cancer metabostemness. By targeting weaknesses in the bridge connecting metabolism and epigenetics, a new generation of metabostemnessspecific drugs can be generated for potent and long-lasting elimination of life-threatening CSCs. Here I evaluate the market potential of re-modeling the oncology drug pipeline by discovering and developing new metabolic approaches able to target the apparently undruggable epigenetic programs that dynamically regulate the plasticity of non-CSC and CSC cellular states.

  8. Renewable energy in a market-based economy: How to estimate its potential and choose the right incentives

    International Nuclear Information System (INIS)

    Faundez, Pablo

    2008-01-01

    A model to explain and predict market-driven investment in renewable energy capital is proposed. The model is suitable for application to the biomass, wind, solar and ocean-derived energy industries. It basically assumes that, given a set of prices and a specific technology, the marginal efficiency of capital invested in these industries only depends on the productivity of the project's site and on its energy transport distance. As suggested by traditional investment theory, the model supposes that only those projects offering marginal efficiencies of capital above the current available rate of interest would be implemented, thus demarcating a region in the productivity-energy transport distance space where all the economically viable projects should lie. By relating this region to the geographic space available for development, total potential investment can be deduced. By using cash flows defined in variable energy transport distance and mean wind speed, a case study for the Chilean wind energy industry is presented. The use of the model to analyse the effect of alternative support schemes for wind energy in Chile is briefly demonstrated. It is concluded that for increasing the area economically available for the development of new wind farms, a research and development support scheme aimed at reducing investment cost of wind turbines by 25% is equivalent to a 20% price subsidy on energy. (author)

  9. STUDY OF WINES POSITIONING ON THE ROMANIAN MARKET

    Directory of Open Access Journals (Sweden)

    Alex GAVRILESCU

    2011-01-01

    Full Text Available In this paper, I have done a research on the positioning of Romanian wines. The positioning is a necessary approach of brands to have a privileged position in the minds of consumers. In front of the keen foreign competition, the Romanian wine brands must assert a new identity to match the Romanian client's current lifestyle. The main objective of the research is the identification of the Romanian wine brand positioning. To achieve the objective of the research I have conducted a market research. The study was conducted on a sample of 100 respondents, consumers of Romanian wines. In the study, I have focused on a number of elements necessary for obtaining the positioning maps. Thus I tested the assisted and unassisted recognition of vineyards, the vineyards positioning depending on internal and international recognition and tradition / reputation, the vineyards positioning depending on the internal and international recognition and price, the vineyards positioning depending on sweet, red and light wines and on strong and dry wines. The positioning strategy will determine, on the one hand, the efficiency of the marketing activity at the level of consumer segment by obtaining a better image due to the high satisfaction of the specific needs, and on the other hand, the differentiation will enable to the company to gain competitive advantages, hence substantially increased profits. The theoretical contribution of this paper is to clarify the issues of positioning and to emphasize its importance. The practical contribution refers to the positioning of wines brands, which can be a model of reflection for each of the analyzed vineyards.

  10. MARKETING STUDIES OF LOCAL MARKET OF DRUGS WHICH ARE APPLIED FOR PREVENTION AND TREATMENT OF ORAL CAVITY DISEASES

    Directory of Open Access Journals (Sweden)

    O. A. Tsarakhov

    2015-01-01

    Full Text Available Stomatological market has actively developed recent years. Domestic experts received an access to contemporary technologies of dental diseases treatment in the world. This conditioned the appearance of new drugs and parapharmaceutical products applied in dental practice on the pharmaceutical market. In this connection, study of these drugs market, their price policy, demand and supply. Assortment of parapharmaceutical products applied in dental practice for oral cavity hygiene is represented mainly by liquid forms, such as mouth rinse, balms, elixirs, and a special place is occupied by toothpastes. Their assortment amounts to more than 700 types. Drugs, applied in dental practice are represented by the following groups: anti-inflammatory, antimicrobial, antiallergenic, anesthetics, drugs which stimulate tissues regeneration, fluoric drugs. The purpose of this study was the analysis of regional pharmaceutical market assortment, which offers parapharmaceutical goods and drugs for prevention and treatment of oral cavity diseases to the stomatological establishments. Pharmaceutical market of the Republic of North Ossetia – Alania is represented by a wide range of drugs for dental diseases treatment. This group is represented in the assortment of practically all distributors. The drugs for dental diseases treatment is not only supplied by domestic producers but also go from pharmaceutical companies of 29 foreign countries, which influences positively on the state of drug therapy of paradontum in the region.

  11. Feasibility and potential of thermal demand side management in residential buildings considering different developments in the German energy market

    International Nuclear Information System (INIS)

    Wolisz, Henryk; Punkenburg, Carl; Streblow, Rita; Müller, Dirk

    2016-01-01

    Highlights: • A scenario analysis for the German energy market in the year 2030 is performed. • Growing demand for flexible electric capacities is identified in all scenarios. • Significant potential for domestic demand side management is identified. • A distinct potential for dynamic operation of domestic supply systems is found. • The necessity for a quick introduction of smart metering and control is found. - Abstract: A transition in the electricity market is required to manage the volatility of increasing renewable energy generation. These fluctuations can be faced with flexible consumption through Demand Side Management (DSM), establishment of further centralized storage capacities and provisioning of dynamic back up generation capacities. At least the latter two options can impose large establishment and operation costs upon the electricity market. Therefore, the feasibility and the resulting potential of coupling the electricity grid with the thermal supply of residential buildings is analysed in this paper. Thereby, inexpensive and widespread thermal storage capacities could be used to improve the integration of dynamic renewable electricity generation. In this paper the technical and economical key impact factors for such thermal DSM approach are elaborated. Based on a literature review, the identified key factors are aggregated to form consistent scenarios of the German “Energiewende” (turnaround in energy policy). The practicability and possible magnitude of the intended DSM is then analysed based on the identified scenarios. All resulting scenarios highlight the growing demand for a flexible electricity market. Especially in scenarios with strong growth of renewable electricity generation, up to 45 GW of flexible electric capacities would be required in Germany by the year 2030. Furthermore, the analysis demonstrates that independently of the energy market development, it is very likely that electricity coupled supply systems will

  12. Wettability Studies Using Zeta Potential Measurements

    Directory of Open Access Journals (Sweden)

    Ghada Bassioni

    2015-01-01

    Full Text Available Wettability studies have been carried out on reservoir rocks using different techniques such as the Amott-Harvey method, the USBM method, and the contact angle method, all with limitations. In this study, the wettability is studied by discussing the surface charge using zeta potential measurements. The study relies on the finding that carbonated reservoir rocks, consisting of CaCO3 mainly, are positively charged and their surface has the potential to adsorb significant quantities of anions. Moreover, heavy fractions such as asphaltenes are reported to remain afloat depending on dispersive forces present in the oil and its various fractions. Experiments are carried out on aqueous limestone suspension with the addition of crude oil. The experiment is repeated with the use of polymeric inhibitors, A and B. The zeta potential is found to alter depending on the sequence of polymeric inhibitor in oil/water addition. The inhibitor is found to adsorb on the limestone surface, with a net negative charge, causing repulsion between crude oil and the inhibitor and, hence, preventing the deposition of heavy fractions and particularly asphaltenes. This study gives a comprehensive insight on the mechanism of polymeric inhibitor interaction with the surface and the effect of wettability on its performance.

  13. Gas export potential of Russia's East: Will it match Asia-Pacific markets?

    International Nuclear Information System (INIS)

    Khartukov, E.; Starostina, E.

    2002-01-01

    Russia's Far East and East Siberia are emerging as new major sources of gas supplies for East Asian energy markets. Thanks to ongoing and earmarked resource and infrastructure developments in Sakhalin, Yakutia (Sakha) and Irkutsk, by around 2020 these poorly developed but naturally endowed areas of the country's East can provide between 50 and 70 Bcm/yr (5-7 Bcfd) of natural gas, including up to 10 Mt/yr of LNG, available for exports to neighbouring Pacific countries (primarily to the PRC, Japan, South Korea as well as to Taiwan and the U.S. West Coast). This can noticeably reshape today's matrix of the Asia-Pacific energy flows and even destabilize the regional gas market. (author)

  14. The legalization of cannabis derivatives in Spain: Hypothesis on a potential emerging market.

    Science.gov (United States)

    Álvarez, Arturo; Gamella, Juan F; Parra, Iván

    2017-06-28

    First, this paper estimates the dimensions of the market for cannabis in Spain using data on the extent of consumption and the main patterns of use of consumers. Then the paper reviews the hypothetical production and distribution costs of these drugs in different production regimes under different legal conditions. The review shows that current prices of cannabis in the illegal market could be notably reduced if production and distribution of cannabis were decriminalized and even more if they were performed by legal enterprises. Thirdly, we examine the relationship between prices and consumption levels by analysing the price elasticity of demand. A fall in the prices of cannabis products will likely result in an increase in the number of users and in the total amount consumed. Lastly we consider several alternatives for the taxation of cannabis derivatives to counteract the likely fall in prices, and their pros and cons.

  15. Fruit and vegetable waste (FV) from the market places: A potential source for animal feeding?

    International Nuclear Information System (INIS)

    Angulo, J.; Yepes, S. A.; Yepes, A. M.; Bustamante, G.; Mahecha, L.

    2009-01-01

    The generation of organic solid waste and its inappropriate management is considered one of the main environmental problems in the world associated with emissions of methane from landfill sites, with emission of dusts, odors and hazardous gases, and with contamination of water. There are different sources for the generation of solid wastes; the market places are considered one of then on a global scale. (Author)

  16. Assessment of the potential future market in Sweden for hydrogen as an energy carrier

    Science.gov (United States)

    Carleson, G.

    Future hydrogen markets for the period 1980-2025 are projected, the probable range of hydrogen production costs for various manufacturing methods is estimated, and expected market shares in competition with alternative energy carriers are evaluated. A general scenario for economic and industrial development in Sweden for the given period was evaluated, showing the average increase in gross national product to become 1.6% per year. Three different energy scenarios were then developed: alternatives were based on nuclear energy, renewable indigenous energy sources, and the present energy situation with free access to imported natural or synthetic fuels. An analysis was made within each scenario of the competitiveness of hydrogen on both the demand and the supply of the following sectors: chemical industry, steel industry, peak power production, residential and commercial heating, and transportation. Costs were calculated for the production, storage and transmission of hydrogen according to technically feasible methods and were compared to those of alternative energy carriers. Health, environmental and societal implications were also considered. The market penetration of hydrogen in each sector was estimated, and the required investment capital was shown to be less than 4% of the national gross investment sum.

  17. Price (slump) forecast : the potential impact on pipelines, producers and marketers

    International Nuclear Information System (INIS)

    Duncan, J.

    2002-01-01

    Throughout this presentation, the speaker answers three basic questions: (1) why are the prices of natural gas so high?, (2) why were the prices of natural gas so high? and (3) will prices for natural gas ever go that high again? The evolution of gas supply and demand including the Canadian supply picture is briefly reviewed. The winter of 2000 and the paradox it presented was discussed, providing a history lesson of an industry taken for granted. The cold winter of 2000 saw industry players scrambling to determine where they would get gas, and the winter of 2001 witnessed them wondering where to put this gas. The new character of the market and the players is discussed, looking at the producer, pipeline expansion projects, and the end user. Neglected investment in the sector and its consequences are dealt with in the next stage of the presentation. The synthetic supply and demand theory are examined. The author concludes the presentation by discussing the factors affecting the market today, such as storage inventory creating volatility, decrease in production and imports due to lag in time when prices are depressed, increased participation by speculators due to increased uncertainty in the stock market, recent weather questions that magnify price movements, and the environment. figs

  18. Creating New Structures for Marketing Firms: An Experimental Conjoint Study

    NARCIS (Netherlands)

    Kalogeras, N.; Lans, van der I.A.C.M.; Pennings, J.M.E.; Dijk, van G.

    2004-01-01

    ABSTRACT As market conditions change rapidly in the 21st century, questions are arising concerning the suitable organizational structures and processes to meet the challenges that these conditions pose. This paper introduces a new model to structure marketing co-operatives (MCs), which is based on

  19. Background Study on Employment and Labour Market in Hungary.

    Science.gov (United States)

    Horvath, Reka; Abraham, Arpad; Horvath, Tibor; Kopeczi-Bocz, Tamas

    Most deficiencies of the Hungarian labor market emerge from a combination of the transition crisis and special features of the economy or transition process. The most crucial labor market problem is low employment. Negative impacts are high taxation and social security contributions; reduced investment, job creation, and economic growth; and…

  20. Summary of Military Manpower Market Research Studies: A Technical Report

    Science.gov (United States)

    1991-09-01

    significant implications for recruiting and advertising managers on programs offered, marketing and advertising strategies, advertising messages, and the...operation was adopted. Over the past 10 years, military recruiting has become a leader in marketing and advertising ’ research. Although the aii-ection