WorldWideScience

Sample records for market oriented approach

  1. Market oriented approach by public utilities

    Energy Technology Data Exchange (ETDEWEB)

    Mantel, J J; Verkuil, J M

    1989-08-01

    Public utilities, especially the larger ones, have an image of being inefficient, technocratic and bureaucratic institutions, unresponsive to modern lifestyles, growing consumerism, differentiated customer needs and changing social values. Improving this image and increasing customer satisfaction requires the adoption of a systematic market oriented approach, based on an appropriate segmentation of the client and general public. This article gives the broad outline of such an approach followed by some generally applicable practical recommendations. Finally it stresses the importance of human aspects of organizational behaviour and, consequently, the crucial part of corporate culture. 2 figs., 1 tab.

  2. North American Oriented Strand Board Markets, Arbitrage Activity, and Market Price Dynamics: A Smooth Transition Approach

    OpenAIRE

    Goodwin, Barry K.; Holt, Matthew T.; Prestemon, Jeffery P.

    2008-01-01

    Price dynamics for North American oriented strand board (OSB) markets are examined. The role of transactions costs are explored vis-a-vis the law of one price. Weekly data, February 3rd, 1995 through October 9th, 2009, are used in the analysis. Nonlinearities induced by unobservable transactions costs are modeled by estimating Time-Varying Smooth Transition Autoregressions (TV-STARs). Results indicate that nonlinearity and structural change are important features of these markets; price...

  3. North American oriented strand board markets, arbitrage activity, and market price dynamics: A smooth transition approach

    Science.gov (United States)

    Barry Goodwin; Matthew Holt; Jeffrey P. Prestemon

    2011-01-01

    Price dynamics for North American oriented strand board markets are examined. The role of transactions costs are explored vis-à-vis the law of one price. Nonlinearities induced by unobservable transactions costs are modeled by estimating time-varying smooth transition autoregressions (TV-STARs). Results indicate that nonlinearity and structural change are important...

  4. Small Firm Internet Adoption: a market oriented approach

    Directory of Open Access Journals (Sweden)

    Colin Jones

    2002-11-01

    Full Text Available Fundamental to the development of new customer value offerings via web-based commerce is a small firm’s ability to strategically acquire and exploit knowledge. The focus of this paper is the empirical testing of a normative web-based commerce adoption model developed from a review of the extant literature related to electronic marketing, the Internet and the diffusion of new innovations. A preliminary test of the model’s theoretical contentions lent support to its overall focus, but found that the firm’s existing learning capabilities were diminished during the adoption of web-based commerce. Consequently, sub-optimal adoption outcomes were associated with insufficient knowledge development.

  5. Value oriented strategic marketing

    Directory of Open Access Journals (Sweden)

    Milisavljević Momčilo

    2013-01-01

    Full Text Available Changes in today's business environment require companies to orient to strategic marketing. The company accepting strategic marketing has a proactive approach and focus on continuous review and reappraisal of existing and seeking new strategic business areas. Difficulties in achieving target profit and growth require turning marketing from the dominant viewpoint of the tangible product to creating superior value and developing relationships with customers. Value orientation implies gaining competitive advantage through continuous research and understanding of what value represents to the consumers and discovering new ways to meet their required values. Strategic marketing investment requires that the investment in the creation of values should be regularly reviewed in order to ensure a focus on customers with high profit potential and environmental value. This increases customer satisfaction and retention and long-term return on investment of companies.

  6. Market-oriented ecological promotion - The Zurich approach

    International Nuclear Information System (INIS)

    Bebie, B.; Hug, F.; Vonbank, A.; Wieland, P.

    2005-01-01

    This article discusses the promotion of sustainable energy use and power-production from renewable resources. In particular, the approach adopted by the City of Zurich in Switzerland is discussed. Changes currently being experienced in the Swiss energy business are looked at. The approach adopted by the City of Zurich, which includes both rewards for increasing energy efficiency as well as the definition of criteria for the evaluation of measures and their effect, is discussed. Instruments and goals are looked at. Other topics discussed include the 'ecologicalisation' of electrical power production and economical incentives for industry. The role played by the labelling of ecologically-produced power is discussed and the economical advantages for the City of Zurich itself are examined

  7. Understanding political market orientation

    DEFF Research Database (Denmark)

    Ormrod, Robert P.; Henneberg, Stephan C.

    influences of such behavior. The study includes structural equation modeling to investigate several propositions. While the results show that political parties need to focus on several different aspects of market-oriented behavior, especially using an internal and external orientation as cultural antecedents......This article develops a conceptual framework and measurement model of political market orientation that consists of attitudinal and behavioural constructs. The article reports on perceived relationships among different behavioral aspects of political market orientation and the attitudinal......, a more surprising result is the inconclusive effect of a voter orientation on market-oriented behaviours. The article discusses the findings in the context of the existing literature in political marketing and commercial market orientation....

  8. A Research on Market Orientation of SMES in India: A Qualitiative Approach.

    OpenAIRE

    Jaggi, Rajiv Raja

    2007-01-01

    Market orientation is a very challenging subject in the marketing literature and its significance is being recognised gradually in theoretically as well in practical application. There have been various studies showing the positive effect of market orientation on the performance of large firms. But there has not been enough research about the market orientation of small and medium enterprises (SMEs). Taking into consideration the growing importance of SME sector in various economies especiall...

  9. A Multidimensional Environmental Value Orientation Approach to Forest Recreation Area Tourism Market Segmentation

    Directory of Open Access Journals (Sweden)

    Cheng-Ping Wang

    2016-04-01

    Full Text Available This paper uses multidimensional environmental value orientations as the segmentation bases for analyzing a natural destination tourism market of the National Forest Recreation Areas in Taiwan. Cluster analyses identify two segments, Acceptance and Conditionality, within 1870 usable observations. Independent sample t test and crosstab analyses are applied to examine these segments’ forest value orientations, sociodemographic features, and service demands. The Acceptance group tends to be potential ecotourists, while still recognizing the commercial value of the natural resources. The Conditionality group may not possess a strong sense of ecotourism, given that its favored services can affect the environment. Overall, this article confirms the use of multidimensional environmental value orientation approaches can generate a comprehensive natural tourist segment comparison that benefits practical management decision making.

  10. Market oriented new product development: How can a means-end chain approach affect the process?

    DEFF Research Database (Denmark)

    Søndergaard, Helle Alsted

    Few disagree on the advantage of market oriented product development. However, can a well-known theory on consumer behaviour be used as a catalyst for achieving it? This paper describes a case study where means-end chain (MEC) approach was introduced to a cross-functional development team at two...... different stages of the development process. Results show that MEC data is perceived as a good way of gaining knowledge about consumers; that the information serves well as the basis of discussions and for keeping project goals fixed. The results also indicate that MEC data are most valuable to the team...

  11. Oriented Approach

    Directory of Open Access Journals (Sweden)

    Seyed Mohammad Moghimi

    2013-12-01

    Full Text Available Promoting productivity is one of the goals of usinginformation technology in organizations. The purpose of this research isexamining the impact of IT on organizational productivity andrecognizing its mechanisms based on process-oriented approach. For thisend, by reviewing the literature of the subject a number of impacts of ITon organizational processes were identified. Then, through interviewswith IT experts, seven main factors were selected and presented in aconceptual model. This model was tested through a questionnaire in 148industrial companies. Data analysis shows that impact of IT onproductivity can be included in the eight major categories: Increasing ofthe Automation, Tracking, Communication, Improvement, Flexibility,Analytic, Coordination and Monitoring in organizational processes.Finally, to improve the impact of information technology onorganizational productivity, some suggestions are presented.

  12. Value oriented marketing strategies

    Directory of Open Access Journals (Sweden)

    Stanković Ljiljana

    2009-01-01

    Full Text Available The complexity of business environment imposes the need for continuous change and reexamination of business marketing strategies of enterprises. Theory and practice of strategic management and marketing show that the activities of marketing, which are closely connected to corporate strategy, are the key drivers of growth. There is a positive correlation between competition intensity, marketing strategy and business performance of companies. Even though, managers of many companies don't see a clear connection between marketing strategy and business performance, numerous empirical research show that the companies which possess and efficiently use marketing resources and capabilities are more successful. In knowledge-based economics, the development of value oriented marketing strategies for all participants in the chain is a supposition of the survival, growth and development of companies. Competitive advantage is the essence of any strategy. Acquisition and maintenance of competitive advantage is more successful if the potentials for value creation are used efficiently. The paper examines the critical factors that influence alignment and transformation of marketing strategies in accordance with changes in value estimation. Superior value, is created in different network classes. Theory and practice researches create a reliable basis for the development of new concepts, marketing strategy business models that will contribute to competitive advantage of enterprises and the economy.

  13. Market-oriented new product development: How can a means-end chain approach affect the process?

    DEFF Research Database (Denmark)

    Søndergaard, Helle Alsted

    2005-01-01

    . The resukts also indicate that MEC data are most valuable to the team in the early stages of the development process and that lack of a learning orientation may inhibit the effects of a MEC approach. Originality/value - The MEC approach shows clear advantages for market oriented product development.......Purpose - Aims to ascertain whether a well-known theory within consumer research - a means-end chain (MEC) - can be used as a catalyst to achieve market oriented product development. Design/methodology/approach - Describes a case study, involving a Danish food manufacturer, where a MEC approach...... was introduced to a cross-functional development team at two different stages of the development process. Findings - Results show that MEC data is perceived as a good way of gaining knowledge about consumers; that the information serves well as the basis of discussions and for keeping project goals fixed...

  14. Creating a market-oriented product innovation process : A contingency approach

    NARCIS (Netherlands)

    Kok, R.A.W.; Biemans, W.G.

    This study analyzes how and why a firm's change program to create a market-oriented innovation process depends on its environmental, innovational and organizational context. Based on an organizational-learning capabilities framework, the results from a multiple case study indicate how a firm's

  15. Entrepreneurial orientation, market orientation, and competitive environment

    DEFF Research Database (Denmark)

    Sørensen, Hans Eibe; Cadogan, John W.

    This study sheds light on the role that the competitive environment plays in determining how elements of market orientation and elements of entrepreneurial orientation interact to influence business success. We develop a model in which we postulate that market orientation, entrepreneurial...... orientation, and competitive environment shape business performance via a three-way interaction. We test the model using primary data from the CEOs of 270 CEO of manufacturing firms, together with secondary data on these firms' profit performance. An assessment of the results indicates that customer...... orientation moderates the positive relationships between the competitiveness element of entrepreneurial orientation and market share and return on assets (ROA): the positive relationships between competitiveness and market share and competitiveness and ROA become stronger the greater the firms' customer...

  16. The effects of market orientation

    OpenAIRE

    Sandvik, Kåre

    1998-01-01

    This research is designed to accomplish three goals. The first goal is to revisit the market orientation construct in order to define the different facets of it. A review of the market orientation literature is made to assess and synthesize the stock of accumulated knowledge regarding the market orientation construct. The second goal of the research is to develop a theory of the effects ofmarket orientation. Using the literature concerning resource-based theory and organization...

  17. Integrated Approach for Improving Small Scale Market Oriented Dairy Systems in Pakistan: Economic Impact of Interventions

    Directory of Open Access Journals (Sweden)

    A. Ghaffar

    2010-02-01

    Full Text Available The International Atomic Energy Agency (IAEA launched a Coordinated Research Program in 10 developing countries including Pakistan involving small scale market oriented dairy farmers to identify and prioritize the constraints and opportunities in the selected dairy farms, develop intervention strategies and assess the economic impact of the intervention. The interventions in animal health (control of mastitis at sub-clinical stage and reduction in calf mortality, nutrition (balanced feed reproduction (mineral supplementation, and general management (training of farmers were identified and implemented in a participatory approach at the selected dairy farms. The calf mortality was reduced from 35 to 13 percent up to the age of 3 months. Use of Alfa Deval post milking teat dips reduced the incidence of sub-clinical mastitis from 34 to 5% showing economical benefits of the interventions. Partial budget technique was used to analyze its impact in the registered herds. The farmers recorded monthly quantities of different feed ingredients and seasonal green fodder offered to the animals. From this data set total metabolizeable energy requirements and availability from feed were computed which revealed that animals were deficient in metabolizeable energy in all locations. This was also confirmed by seasonal variation in body condition scoring. At some selected farms the mineral mixture supplement was introduced which exhibited increased milk yield by 5 % in addition to shorten service period by 30 days. Three sessions of training were arranged to train the farmers to care new born calves, daily farm management and detect the animals in heat efficiently to enhance the over all income of the farmers. The overall income of the farm was increased by 40%.

  18. Dynamics of market orientation in Croatian economy

    Directory of Open Access Journals (Sweden)

    Ivana First

    2011-12-01

    Full Text Available It was the goal of this research to examine the dynamics of Croatian transformation to market orientation and test whether the market orientation model changes with time as the business environment changes. Based on the literature analysis, we proposed a hypothetical model which relies on behavioural approach in understanding market orientation. To empirically test the hypothetical model, we used data previously collected for 2001, and by replicating the same questionnaire now collected data for 2011. Data was analyzed by hierarchical regression analysis on the two sets of data. Our findings reveal that Croatian organizations reached the level of moderate market orientation leaving space for improvement. Findings also reveal that higher level of market orientation correlates with higher business performance. Furthermore, with development of ICT, the model of market orientation modified in time in a way that in predicting successful market oriented reaction, specific information on consumer satisfaction gains importance, while general information from competitor and consumer databases lose importance. Despite the changes in the relationships among the elements of market orientation, the model itself similarly predicts performance today as it did ten years ago. Managers are advised to increase implementation of market orientation especially focusing on market responsiveness as such behaviour will lead to better performance.

  19. Different facets of market orientation

    DEFF Research Database (Denmark)

    Ormrod, Robert P.; Henneberg, Stephan C.

    2009-01-01

    the UK parties generally exhibited similar levels of market orientation on each of the relevant construct dimensions, the German parties had more distinct profiles; thus the applied dimensions of political market orientation show discriminatory power within and across electoral systems. In the UK......In this study we employ the concept of political market orientation to better understand how the main political parties in the UK and Germany relate to other stakeholders in the political sphere through an exploratory content analysis of their core election offering, the manifesto. This study has...... two aims: firstly, we will discuss the different facets of the market orientation of the main UK and German parties in their respective 2005 General Elections through an exploratory content analysis, and secondly, we will compare characteristics of market orientation between the two countries. Whilst...

  20. Green Buildings in Denmark – From radical ecology to consumer oriented market approaches?

    DEFF Research Database (Denmark)

    Jensen, Jesper Ole; Gram-Hanssen, Kirsten

    2004-01-01

    Gram-Hanssen and Jensen explore the development of green buildings in Denmark over the last three decades, identifying differences in design philosophies and techniques. They look at four approaches to green buildings: as energy-saving devices, as ecological grassroots alternatives, as subsidised...... large-scale urban projects, and as consumer products in a market approach. Using detailed case descriptions, the chapter asks to what extent it is possible to define some buildings or some approaches as more 'green' than others. The authors suggest that in order to more fully understand sustainable...... buildings we must account for the social structuring of both the identification of environmental problems and their resulting embodiment in built form....

  1. Competing strategically through market orientation.

    Science.gov (United States)

    Rapert, M I; Yarbrough, L

    1997-01-01

    As organizations seek to better understand their customers, competitors, and environments, the marketing function effectively serves as the support mechanism for these activities in many industries. Accordingly, in many organizations the marketing concept has been elevated to the stature of a strategic weapon, manifested in the form of market orientation. Market-oriented firms emphasize the collection, organization, and dissemination of information regarding both customers and competitors. This strategy is especially well-suited for the health care industry where customer knowledge is of paramount importance, customer interaction is instantaneous, and customer satisfaction is essential. Results of a national study of general service hospitals suggest that firms which embrace a market orientation benefit through enhanced customer satisfaction and quality.

  2. Fuel cycle oriented approach

    International Nuclear Information System (INIS)

    Petit, A.

    1987-01-01

    The term fuel cycle oriented approach is currently used to designate two quite different things: the attempt to consider all or part of a national fuel cycle as one material balance area (MBA) or to consider individual MBAs existing in a state while designing a unique safeguards approach for each and applying the principle of nondiscrimination to fuel cycles as a whole, rather than to individual facilities. The merits of such an approach are acceptability by the industry and comparison with the contemplated establishment of long-term criteria. The following points concern the acceptability by the industry: (1) The main interest of the industry is to keep an open international market and therefore, to have effective and efficient safeguards. (2) The main concerns of the industry regarding international safeguards are economic burden, intrusiveness, and discrimination. Answers to these legitimate concerns, which retain the benefits of a fuel cycle oriented approach, are needed. More specifically, the problem of reimbursing the operator the costs that he has incurred for the safeguards must be considered

  3. Strategy, market orientation and performance

    DEFF Research Database (Denmark)

    Ormrod, R.P.; Zaefarian, Ghasem; Henneberg, Stephan C.

    2014-01-01

    This paper investigates the fit between the strategic posture of a political party and its political market orientation, and analyses the impact of this fit on party performance. For this purpose, a configuration theory logic is applied to the context of the political market; in particular, we de...

  4. Organizational search and market orientation

    DEFF Research Database (Denmark)

    Sørensen, Hans Eibe; Stieglitz, Nils

    2008-01-01

      Market orientation has evolved into a key construct in the marketing and strategy literature. While much progress has been made in empirical research, the concept lacks a coherent theoretical foundation. Essentially, much prior research has pointed to the role of market-sensing capabilities...... to explain performance differentials among firms (Day, 1994). We open up the black box of market-sensing capabilities by treating the issue of choosing marketing attributes of products as a problem of organizational search. Despite much robust research on organizational search in the strategy......, with their effectiveness depending on organizational and environmental factors. We provide an elaborate outline of the multidimensional aspect of firms' responsive and proactive search processes. First, we highlight the role of organizational aspiration-levels for market orientation. We then investigate the mechanisms...

  5. Customer Orientation in Higher Education: The Missing Link in International Student Recruitment? A Relationship Marketing Approach

    Science.gov (United States)

    Vauterin, Johanna Julia; Linnanen, Lassi; Marttila, Esa

    2011-01-01

    This paper suggests that the service mindset of academia needs attention to ensure that the potential of university-industry linkages for creating value is used strategically in building advantage in the increasingly competitive market for international higher education. Universities should clearly articulate the value of the higher education-…

  6. Market Orientation Capabilities: A Study of Learning Processes in Market-Oriented Companies

    OpenAIRE

    Silkoset, Ragnhild

    2009-01-01

    The literature operates with three perspectives on market orientation. These include market orientation as behavior (Kohli and Jaworski 1990; Narver and Slater 1990), market orientation as a unique resource (Hunt and Morgan 1995) and market orientation as a dynamic learning capability (Sinkula 1994; Day 1994b). A company's level of market orientation will vary with regard to the perspectives, including factors affecting a company’s degree of market orientation and the effect...

  7. Understanding voter orientation in the context of political market orientation

    DEFF Research Database (Denmark)

    Ormrod, Robert P.; Henneberg, Stephan C.

    2010-01-01

    This article develops a conceptual framework and measurement model of political market orientation. The relationships between different behavioural aspects of political market orientation and the attitudinal influences of such behaviour are analysed, and the study includes structural equation...... modelling to test several hypotheses. While the results show that political parties focus on several different aspects of market-oriented behaviour, especially using an internal and societal orientation as cultural antecedents, a more surprising result is the inconclusive effect of a voter orientation...... on political market orientation. This lends support to the argument of 'looking beyond the customer' in political marketing research and practice. The article discusses the findings in the context of the existing literature on political marketing and commercial market orientation....

  8. A regional, market oriented governance for disaster management: A new planning approach.

    Science.gov (United States)

    Blackstone, Erwin A; Hakim, Simon; Meehan, Brian

    2017-10-01

    This paper proposes a regional competitive governance and management of response and recovery from disasters. It presents problems experienced in major disasters, analyzes the failures, and suggests how a competitive system that relies on private and volunteer regional leaders, personnel, and capital can improve preparation, response and recovery efforts over the existing government system. A Public Choice approach is adopted to explain why government often fails, and how regional governance may be socially more efficient than the existing federal- state-local funded and managed disaster system. The paper suggests that the federal role might change from both funding and supplying aid in disasters to merely funding disaster recovery efforts. When a disaster occurs, available businesses and government resources in the region can be utilized under a competitive system. These resources could replace existing federal and state inventories and emergency personnel. An independent regionally controlled and managed council, which also develops its own financial resources, and local volunteer leaders are key for success. The paper suggests a new planning method that utilizes the statistical Factor Analysis methodology to derive an efficient organizational and functional model to confront disasters. Copyright © 2017 Elsevier Ltd. All rights reserved.

  9. The market orientation: competitive organizational strategy

    OpenAIRE

    Rivera Camino, Jaime

    1995-01-01

    This article reports a definition of Market Orientation whieh supported from a perspeetive of strategy implementation. It is different from the studies that eonsider the identity of Market Orientation as the adoption of the marketing eoncept or the implementation of a business culture. The results obtained from two eountries provide empirical support to our definition of Market Orientation as competitive strategy. This is reported independent from the marketing department and is capable of be...

  10. Market Orientation and Organizational Performance

    Directory of Open Access Journals (Sweden)

    Chee-Hua Chin

    2013-11-01

    Full Text Available Orientation plays a vital role for organizations to compete to create sustainable competitive advantage. The objective of this study is to examine the relationship between market orientation (MO and organizational performance (OP with service quality (SQ as a moderator in the context of the hotel industry in Malaysia. MO and OP were conceptualized as three- and two-dimensional constructs, respectively, whereas SQ, which consists of two-dimensional constructs, namely, technical quality and functional quality, was used as a moderator. Data were gathered through a survey using a structured questionnaire with a sample of 187 executive-level employees employed in hotels rated three stars and above in Malaysia. SmartPLS 2.0 (M3 with path modeling and bootstrapping was used to examine the standard error of the estimate and t-values. The findings suggest that only competitor orientation dimension of MO was significantly related to OP, whereas customer orientation and inter-functional coordination were not related. Interestingly, SQ was found to have moderated the relationship between MO and performance of the hotels in Malaysia. SQ exists to fill in the gap between customers’ expectations and their perception of the service providers’ performance that further creates differentiation and competitive advantage, which enhance MO practices and ultimately lead to improvements in the firm’s performance. Implications of the findings, potential limitations of the study, and directions for future research are highlighted.

  11. How does firm performance influence market orientation?

    DEFF Research Database (Denmark)

    Sørensen, Hans Eibe; Stieglitz, Nils

    This paper contributes by investigating how firm performance influences its market orientation. We draw on the aspiration-level model from the behavioral theory of the firm to develop testable propositions that substantiate and extend prior market orientation research. Specifically, we address how...... performance influences firms' market-oriented search behavior (responsive or proactive) and the allocation of attention (customer and competitor orientation) as well as the formation of aspiration levels. Research and managerial implications are discussed....

  12. Market-oriented search in differentiated industries

    DEFF Research Database (Denmark)

    Sørensen, Hans Eibe; Stieglitz, Nils

    2009-01-01

      How is the success of a firm's market-oriented activities influenced by the marketing mix? This paper contributes to existing marketing research by advancing our understanding of the process by which market orientation transforms into superior performance. This process is investigated...... on the basis of appropriate organizational search models drawn from the behavioral theory of the firm. Specifically, we draw on the NK model to develop testable propositions that substantiate and extend prior theoretical market orientation research. Our results provide new insight into organizational...... characteristics and consequences of responsive and proactive marketing behaviors, as well as the allocation of attention towards customers and competitors....

  13. The Moderating Effects of Internal Orientation and Market Orientation on the Relationships between Commitment and Transportation Service: An Approach to International Freight Forwarders

    Directory of Open Access Journals (Sweden)

    Hee-sung Bae

    2014-08-01

    Full Text Available The objectives of this research are to develop the variables which moderate the relationship between commitment and transportation services and to analyze the moderating effects of the variables. The conceptual and operational definitions of the variables were ascertained from prior research. The reliability and validity of collected data were tested by various methods and hypotheses are tested by a moderated regression analysis. The results are as follows. First, the moderating variables on the relationship between commitment and transportation services are identified as internal orientation and market orientation. The former has three sub-dimensions such as collaboration between departments, work standardization and process improving and the latter has three sub-dimensions such as intelligence generation, intelligence dissemination, and responsiveness. Second, work standardization is ascertained to enhance the relationship between commitment and trust. Third, process improving is verified as enhancing the relationship between commitment and trust. Fourth, work standardization is ascertained to enhance the relationship between commitment and flexibility. Fifth, intelligence generation is identified as enhancing the relationship between commitment and trust. Sixth, intelligence generation is verified as enhancing the relationship between commitment and flexibility. Therefore, forwarders can supply superior transportation services for customers when they achieve commitment and orientation such as work standardization, improvement of their service processes, and activities concerned with intelligence generation.

  14. Why competitors matter for market orientation

    DEFF Research Database (Denmark)

    Sørensen, Hans Eibe

    2009-01-01

    and empirically tests two novel symmetric component measures of customer orientation and competitor orientation. Academicians are provided with insights with respect to the content and symmetry of component measures of the market orientation construct and their relation to firm performance. Furthermore, business......  Purpose - This paper investigates whether it is meaningful to decompose market orientation into customer orientation and competitor orientation and what possible implications this decomposition may have for researchers and business practitioners.   Design - Through a review of existing market...... - Empirical evidence reveals that, while competitor orientation is positively related to a firm's market share, a customer orientation is detrimental to a firm's return on assets for firms in less competitive environments.   Research implications and limitations - The study advocates moving beyond ‘global...

  15. FAO/IAEA consultants' meeting on integrated approach for improving small scale market oriented dairy systems. Report

    International Nuclear Information System (INIS)

    2002-01-01

    A Consultants' Meeting was held at IAEA, Vienna from 21-24 August 2000 to discuss the need for, and to develop an FAO/IAEA Co-ordinated Research Project (CRP) to demonstrate increases in the productivity of small scale market oriented dairy systems using an integrated approach to improving nutrition, reproductive management and disease control. The meeting was attended by five consultants with expertise in specific aspects of research and development in dairy production, three external resource persons who were funded from their own institutes, a staff member of FAO's Animal Production Service, a representative of the IAEA's Department of Technical Co-operation and staff members of the Joint FAO/IAEA Division's Subprogramme on Animal Production and Health. The list of participants is given. The specific objectives of the meeting were to: Review the current research thrusts that are relevant to the objectives of the project, recommend areas that should be included and determine the most appropriate modalities for supporting these activities; Define the scientific scope of the project and recommend appropriate technologies and methods that should be applied in field and laboratory studies for obtaining the necessary information; Review the background document which has been prepared and make appropriate improvements and modifications; and Develop work plans, time scales, schedule of Research Co-ordination Meetings (RCMs) and the project framework matrix. The meeting was formally opened by Dr Martyn Jeggo, Head of the Animal Production and Health Section, who outlined the Sub-programme's mandate, medium-term strategy and how the planned CRP fits into this strategy. Dr Oswin Perera, the Scientific Secretary of the meeting, outlined the previous activities of the Sub-programme in animal nutrition and reproduction, discussed the background to the proposed project, and presented the objectives and expected outcomes of the meeting. The consultants and resource persons

  16. The influence of marketing orientation on organizational ...

    African Journals Online (AJOL)

    The influence of marketing orientation on organizational performance: a case study in Terengganu. ... of relationship marketing in the hotel industry performance regarding Permai Hotel ... EMAIL FREE FULL TEXT EMAIL FREE FULL TEXT

  17. Market-Orientation and Corporate Performance

    OpenAIRE

    Jean-Jacques Lambin; Ruben Chumpitaz

    2001-01-01

    Market-orientation is generally referred to the basic orientation that governs the relationship of a firm with its market and, more particularly, with its customers. Now, in many firms, MO is treated like the marketing concept. This traditional view of MO has two main drawbacks: first of all it overlooks market actors other than customer (i.e. distributors, competitors and prescribers). Then, this functional perspective leads to confine the concept of MO to the activities generally conducted ...

  18. The Consequences of Market Orientation on Business Performance

    Directory of Open Access Journals (Sweden)

    Luminiţa Ştefania Bodea

    2016-01-01

    Full Text Available The present research aims to develop a conceptual model to test the market orientation dimensions: customer orientation, competitor orientation, interfunctional coordination, and their effects on organizational performance. The most common question found in marketing studies refers to the role assigned to the marketing concept to achieve performance. Often, companies are forced to undertake different strategic approaches to be competitive, but few companies manage to become market oriented and meet difficulties in implementing the marketing concept, because the environment in which they operate are extremely dynamic. The present empirical study utilized the results obtained by processing 121 completed questionnaires containing data from large firms that operate in Romanian. The presence of the following market orientation dimensions: customer orientation, competitor orientation and interfunctional coordination, and their consequences on organizational performance were tested using simple linear regression. The results show that the surveyed firms are market oriented and the positive consequences of this orientation dimensions on performance. The major contribution of the study is that it provides empirical proof of the effect of marketing on firm performance.

  19. Why competitors matter for market orientation

    DEFF Research Database (Denmark)

    Sørensen, Hans Eibe

    2009-01-01

      Purpose - This paper investigates whether it is meaningful to decompose market orientation into customer orientation and competitor orientation and what possible implications this decomposition may have for researchers and business practitioners.   Design - Through a review of existing market...... orientation research, two of its salient dimensions, customer orientation and competitor orientation, are theoretically investigated. Then, two symmetric component measures are developed and tested on 308 manufacturing firms in a cross-sectional questionnaire survey, supplemented with census data.   Findings...... - Empirical evidence reveals that, while competitor orientation is positively related to a firm's market share, a customer orientation is detrimental to a firm's return on assets for firms in less competitive environments.   Research implications and limitations - The study advocates moving beyond ‘global...

  20. Market Orientation and Market Participation of Smallholders in Ethiopia: Implications for Commercial Transformation

    OpenAIRE

    Gebremedhin, Berhanu; Tegegne, Azage

    2012-01-01

    The literature on commercial transformation of smallholders makes little distinction between market orientation and market participation. This paper analyzes the determinants of market orientation and market participation in Ethiopia separately and examines if market orientation translates into market participation. Results show that subsistence requirements, market access, and production factors affect market orientation, while market access and volume of production affect market participati...

  1. Market-oriented research and competence development

    DEFF Research Database (Denmark)

    Grunert, Klaus G.

    2002-01-01

    At MAPP, we are convinced that market orientation is a good thing. We know that it contributes to better company performance, in the food sector and elsewhere. We also believe in market orientation in our work. Among other things, this implies that our research has to be topical and relevant in t...

  2. Barriers to increased market-oriented activity

    DEFF Research Database (Denmark)

    Bisp, Søren

    1999-01-01

    and related activities still seem to attract relatively few resources is not answered by supplying another checklist or package of facilitators. Based on published conceptual writings and empirical studies this article makes an account of what the intra-organizational barriers may be to increased market......Most research on market orientation has dealt with assessing how market orientation behaviour is related to business performance. This work has established an intense market-oriented activity as significantly and positively related to business performance under most circumstances. In a maturing......-oriented activity. A framework of six generic domains is suggested: Organizational structure, human resource management, market-oriented activity competence, psychological climate, managers' personality characteristics, and individually held beliefs. A model is suggested inter-relating the domains....

  3. Synthesised model of market orientation-business performance relationship

    Directory of Open Access Journals (Sweden)

    G. Nwokah

    2006-12-01

    Full Text Available Purpose: The purpose of this paper is to assess the impact of market orientation on the performance of the organisation. While much empirical works have centered on market orientation, the generalisability of its impact on performance of the Food and Beverages organisations in the Nigeria context has been under-researched. Design/Methodology/Approach: The study adopted a triangulation methodology (quantitative and qualitative approach. Data was collected from key informants using a research instrument. Returned instruments were analyzed using nonparametric correlation through the use of the Statistical Package for Social Sciences (SPSS version 10. Findings: The study validated the earlier instruments but did not find any strong association between market orientation and business performance in the Nigerian context using the food and beverages organisations for the study. The reasons underlying the weak relationship between market orientation and business performance of the Food and Beverages organisations is government policies, new product development, diversification, innovation and devaluation of the Nigerian currency. One important finding of this study is that market orientation leads to business performance through some moderating variables. Implications: The study recommends that Nigerian Government should ensure a stable economy and make economic policies that will enhance existing business development in the country. Also, organisations should have performance measurement systems to detect the impact of investment on market orientation with the aim of knowing how the organisation works. Originality/Value: This study significantly refines the body of knowledge concerning the impact of market orientation on the performance of the organisation, and thereby offers a model of market orientation and business performance in the Nigerian context for marketing scholars and practitioners. This model will, no doubt, contribute to the body of

  4. Psychometric analysis of export market orientation measurement scale in Croatian SME exporters’ context

    OpenAIRE

    Miočević, Dario; Crnjak-Karanović, Biljana

    2009-01-01

    Market orientation is a vital construct of the marketing concept. Although different conceptualization approaches to market orientation have been discussed by literature so far, a common denominator is its interdependence with business performance. Increasing globalization trends affect both the markets’ convergence and competition. Consequently, focusing on market orientation within an international context is of utmost importance. Export market orientation (EMO) is relatively new concept, w...

  5. INCORPORATING MARKET ORIENTATION IN HIGHER EDUCATION INSTITUTIONS

    Directory of Open Access Journals (Sweden)

    Gordan Camelia

    2013-07-01

    Full Text Available The purpose of this paper is to provide a review of the main issues surrounding the concept of market orientation applied in the context of higher education. Considering the important changes taking place in this sector, a strong willingness of universities to adopt marketing concepts can be noticed. The paper seeks to provide a retrospect on this process, starting with the incorporation of marketing in higher education, and moving on to its implementation, which has come to be known as market orientation. Following a stream of the most relevant literature in the field, we present definitions of the main concepts, and integrate them in the education context, with the purpose of establishing the relevance and importance of market orientation for achieving a sustainable competitive advantage and higher institutional performance. The paper does not aim at providing an exhaustive literature review, but rather at presenting the main elements that define a market orientation, and at supporting its implementation, by outlining the significant benefits that could follow. While theoretical by nature, this research contributes to the body of literature in the field, through closely examining the conceptualization and operationalization of market orientation, and also providing the fundamental components that define the concept and help its implementation. Furthermore, the paper provides practitioners with a number of suggested research directions, which could potentially help improve educational institutions’ activity, while also contributing to a better understanding of the concept, and to building richer theories in the field of marketing education. Given that the marketing literature in Romania has mostly overlooked market orientation, both this paper, and all following research in this area will prove to be significant for education managers and researchers alike, promoting the importance and significance of relevant knowledge, and encouraging a

  6. Marketing research: Pathway to optimal market oriented products ...

    African Journals Online (AJOL)

    This paper examines the role of marketing research as pathway to developing optimal market oriented products. The objectives of this paper among others are to (i) Establish whether the use of marketing research has effect on new product adoption process by consumers (ii) Find out if there is any relationship between the ...

  7. Market orientation at industry and value chain levels

    DEFF Research Database (Denmark)

    Grunert, Klaus G.; Jeppesen, Lisbeth Fruensgaard; Jespersen, Kristina Risom

    2002-01-01

    The term market orientation, defined as sets of activities dealing with the generation and dissemination of, and response to, market intelligence , is extended from the organisational level to the industry and value chain levels. By drawing on theories from industrial economics, neo......-institutional theory, transaction cost economics, network theory and the political-economic approach to the analysis of marketing channels, we try to find potential determinants of market orientation at the industry and value chain levels. We summarise these determinants and their possible interaction in two...... conceptual models, which may serve as guiding principles for empirical research....

  8. Market orientation at the value chain level: Concept and determinants

    DEFF Research Database (Denmark)

    Grunert, Klaus G.; Hansen, Kåre; Jeppesen, Lisbeth Fruensgaard

    -institutional theory, transaction cost economics, network theory and the political-economic approach to the analysis of marketing channels, potential determinants of market orientation at value chain levels are identified. These determinants and their possible interaction may serve as guiding principles for empirical......The term market orientation, defined as sets of activities dealing with the generation and dissemination of market intelligence as well as with responding to it, is extended from the organisation level to the value chain level. By drawing on theories from industrial economics, neo...

  9. Market orientation at the value chain level: Concept and determinants

    DEFF Research Database (Denmark)

    Grunert, Klaus G.; Hansen, Kåre; Jeppesen, Lisbeth Fruensgaard

    The term market orientation, defined as sets of activities dealing with the generation and dissemination of market intelligence as well as with responding to it, is extended from the organisation level to the value chain level. By drawing on theories from industrial economics, neo......-institutional theory, transaction cost economics, network theory and the political-economic approach to the analysis of marketing channels, potential determinants of market orientation at value chain levels are identified. These determinants and their possible interaction may serve as guiding principles for empirical...

  10. market orientation and firm performance in ghana's pharmaceutical

    African Journals Online (AJOL)

    User

    1Department of Marketing and Corporate Strategy, School of Business, KNUST, ... The study examined the relationship between market orientation and performance in the phar- ... economy context and in a multi-strata approach. ... ented organization experiences superior per- ... compatibility with customer needs (Appiah-.

  11. Market Orientation in University: A Case Study

    Science.gov (United States)

    Kuster, Ines; Aviles-Valenzuela, Maria Elena

    2010-01-01

    Purpose: The paper aims to analyse the relationship between market orientation (MO) and results in the field of higher education, considering the importance of university teaching staff MO in relation to satisfaction and establishing that this orientation is directly and positively affected by the MO of the upper hierarchical levels. The focus is…

  12. Marketing orientation in pharmaceutical industry

    Directory of Open Access Journals (Sweden)

    Prošić Danica

    2006-01-01

    Full Text Available Pharmaceutical companies are major stakeholders in the global health agenda Virtually all drugs used by patients in Europe reach markets through the promotion tactics of a small number of corporations with a tremendous impact on global health. The sector is both fast growing and highly profitable. Effective marketing strategies are a crucial ingredient in making sure pharmaceutical products and profits flow in a virtuous cycle. At first glance, the relationship between doctors and drug companies, as well as advertising practices for over-the-counter medication, appears tightly regulated. According to many consumer organizations, drug promotion in Europe today can be characterized as nice and friendly marketing. This refers to the creation of a false sense of trust that consumers associate with branded pharmaceutical products, as a result of pharmaceutical marketing efforts disguised as genuine corporate responsibility.

  13. The relationships between market orientation and alternative strategic orientations : A meta-analysis

    NARCIS (Netherlands)

    Grinstein, A.

    2008-01-01

    Purpose - One of the strongest convictions in marketing is that market orientation contributes to firms' performance substantially more than alternative strategic orientations such as innovation and entrepreneurial orientations. Still, some studies show that alternative orientations can also

  14. Methodological foundations of target market enterprise orientation

    OpenAIRE

    N.V. Karpenko

    2012-01-01

    In the article the author determines the importance of target market orientation maintenance which content is based on marketing principles and envisages the interrelationship of market segmentation processes and positioning. Proposed methodological principles of segmentation implementation are the result of the authors own research, and the process of positioning is examined through the five-level system that contains three stages and two variants of organizational behavior.

  15. A conceptual model of political market orientation

    DEFF Research Database (Denmark)

    Ormrod, Robert P.

    2005-01-01

    . The remaining four constructs are attitudinal, designed to capture the awareness of members to the activities and importance of stakeholder groups in society, both internal and external to the organisation. The model not only allows the level of a party's political market orientation to be assessed, but also......This article proposes eight constructs of a conceptual model of political market orientation, taking inspiration from the business and political marketing literature. Four of the constructs are 'behavioural' in that they aim to describe the process of how information flows through the organisation...

  16. Strategic political postures and political market orientation

    DEFF Research Database (Denmark)

    Ormrod, Robert P.; Henneberg, Stephan C.

    2010-01-01

    by developing an integrated concept of political marketing strategy using two complementary frameworks, namely Strategic Political Postures (SPP) and Political Market Orientation (PMO). We introduce the two main concepts and derive for each of the strategic posture-specific PMO profiles as well as inter......Recently, the areas of strategic political marketing and political market orientation have been the subject of several conceptual articles which have provided the theoretical foundations for further empirical work. However, despite the close conceptual relatedness of the proposed concepts......, these have yet to be integrated to provide a more nuanced framework which both researchers and political marketing practitioners can utilise in the development of strategies and offerings with which to achieve their organizational goals. The aim of this conceptual paper is to address this deficit...

  17. A Market-oriented Approach To Maximizing Product Benefits: Cases in U.S. Forest Products Industries

    Science.gov (United States)

    Vijay S. Reddy; Robert J. Bush; Ronen Roudik

    1996-01-01

    Conjoint analysis, a decompositional customer preference modelling technique, has seen little application to forest products. However, the technique provides useful information for marketing decisions by quantifying consumer preference functions for multiattribute product alternatives. The results of a conjoint analysis include the contribution of each attribute and...

  18. Internal and external market orientation as organizational resources - consequences for market and financial performance

    Directory of Open Access Journals (Sweden)

    Boris Snoj

    2010-11-01

    Full Text Available The concept of internal marketing has been discussed in marketing literature for over 30 years. Despite this fact there is little theoretical and empirical evidence of the way in which the internal market orientation impacts market and financial performance. On the other hand, there is considerable empirical evidence concerning the impact of the external market orientation on market and financial performance. Consequently, very few research projects have dealt with the impact of both market orientations on the performance of companies. In this paper a structural model was constructed, consisting of the internal market orientation, external market orientation, market performance and financial performance. With the help of the structural equation model the hypothesis that the internal market orientation is a significant predecessor of the external market orientation was confirmed. The external market orientation was found to significantly influence market as well as financial performance.

  19. Sexual orientation and labor market outcomes

    OpenAIRE

    Drydakis, Nick

    2014-01-01

    Studies from countries with laws against discrimination on the basis of sexual orientation suggest that gay and lesbian employees report more incidents of harassment and are more likely to report experiencing unfair treatment in the labor market than are heterosexual employees. Gay men are found to earn less than comparably skilled and experienced heterosexual men. For lesbians, the patterns are ambiguous: in some countries they have been found to earn less than their heterosexual counterpart...

  20. What is the Predictive Power of Market Orientation?

    NARCIS (Netherlands)

    F. Langerak (Fred)

    2002-01-01

    textabstractThe majority of studies on market orientation claim that compelling evidence exists that market orientation has a positive effect on business performance. This study takes a closer look at forty studies that have addressed the relationship between market orientation and business

  1. Market orientation vs. inovativeness of SMEs of Podlaskie province

    Directory of Open Access Journals (Sweden)

    Joanna Ejdys

    2015-12-01

    Full Text Available This research aims to examine the impact of marketing orientation on the innovation level among Small and Medium Size (SMEs from Podlaskie Province. A survey utilizing a questionnaire was conducted among 137 companies in the Podlaskie Voivodeship. Altogether 3 hypotheses concerning marketing orientation and innovativeness level have been examined with the use of the hierarchical regression techniques. The relation between three types of marketing orientation and innovativeness has been analysed: customer orientation, competitor orientation and interfunctional coordination. The research results show that marketing orientation has a positive total effect on improving innovativeness. The conclusions suggest, contrary to the marketing orientation sources, that customer orientation hinder marketing innovation. A positive interrelation between customer orientation and competitor orientation, as a component of marketing orientation and innovation was supported. The positive interrelationships between inter-functional orientation and innovativeness was rejected. The study explores the relationship between marketing orientation and innovativeness, thus theoretically contributing to marketing orientation literature. Moreover, relevant ramifications are provided for management, concerning the ways to boost the level of innovativeness.

  2. Corporate Governance, Sustainability and Capital Markets Orientation

    OpenAIRE

    Daniela M. Salvioni; Francesca Gennari

    2014-01-01

    Generally accepted principles of effective corporate governance have taken hold in the context of different models of governance, whose implementation is also linked to the share structure of the companies and to the dynamics of risk’s capital markets. Global companies need a global approach in the acquisition of consensus and financial resources, first of all through a correct development of the corporate governance activities and promoting a market-driven management inspired by long-term su...

  3. Partnership for Healthier Asians: Disseminating Evidence-Based Practices in Asian-American Communities Using a Market-Oriented and Multilevel Approach

    Science.gov (United States)

    Kim, Karen; Quinn, Michael; Chandrasekar, Edwin; Patel, Reena

    2016-01-01

    Background One of the greatest challenges facing health promotion and disease prevention is translating research findings into evidence-based practices (EBP). There is currently a limited research base to inform the design of dissemination action plans, especially within medically underserved communities. Objective The objective of this paper is to describe an innovative study protocol to disseminate colorectal cancer (CRC) screening guidelines in seven Asian subgroups. Methods This study integrated a market-oriented Push-Pull-Infrastructure Model, Diffusion of Innovation Theory, and community-based participatory research approach to create a community-centered dissemination framework. Consumer research, through focus groups and community-wide surveys, was centered on the adopters to ensure a multilevel intervention was well designed and effective. Results Collaboration took place between an academic institution and eight community-based organizations. These groups worked together to conduct thorough consumer research. A sample of 72 Asian Americans participated in 8 focus groups, and differences were noted across ethnic groups. Furthermore, 464 community members participated in an Individual Client Survey. Most participants agreed that early detection of cancer was important (434/464, 93.5%), cancer could happen to anyone (403/464, 86.9%), CRC could be prevented (344/464, 74.1%), and everyone should screen for CRC (389/464, 83.8%). However, 35.8% (166/464) of participants also felt that people were better off not knowing it they had cancer, and 45.5% (211/464) would screen only when they had symptoms. Most participants indicated that they would screen upon their doctor’s recommendation, but half reported that they only saw a doctor when they were sick. Data collection currently is underway for a multilevel intervention (community health advisor and social marketing campaign) and will conclude March 2016. We expect that analysis and results will be available by

  4. Partnership for Healthier Asians: Disseminating Evidence-Based Practices in Asian-American Communities Using a Market-Oriented and Multilevel Approach.

    Science.gov (United States)

    Kim, Karen; Quinn, Michael; Chandrasekar, Edwin; Patel, Reena; Lam, Helen

    2016-06-16

    One of the greatest challenges facing health promotion and disease prevention is translating research findings into evidence-based practices (EBP). There is currently a limited research base to inform the design of dissemination action plans, especially within medically underserved communities. The objective of this paper is to describe an innovative study protocol to disseminate colorectal cancer (CRC) screening guidelines in seven Asian subgroups. This study integrated a market-oriented Push-Pull-Infrastructure Model, Diffusion of Innovation Theory, and community-based participatory research approach to create a community-centered dissemination framework. Consumer research, through focus groups and community-wide surveys, was centered on the adopters to ensure a multilevel intervention was well designed and effective. Collaboration took place between an academic institution and eight community-based organizations. These groups worked together to conduct thorough consumer research. A sample of 72 Asian Americans participated in 8 focus groups, and differences were noted across ethnic groups. Furthermore, 464 community members participated in an Individual Client Survey. Most participants agreed that early detection of cancer was important (434/464, 93.5%), cancer could happen to anyone (403/464, 86.9%), CRC could be prevented (344/464, 74.1%), and everyone should screen for CRC (389/464, 83.8%). However, 35.8% (166/464) of participants also felt that people were better off not knowing it they had cancer, and 45.5% (211/464) would screen only when they had symptoms. Most participants indicated that they would screen upon their doctor's recommendation, but half reported that they only saw a doctor when they were sick. Data collection currently is underway for a multilevel intervention (community health advisor and social marketing campaign) and will conclude March 2016. We expect that analysis and results will be available by June 2016. This study outlines a

  5. The influence of market orientation on innovation strategies

    OpenAIRE

    Newman, Alexander; Prajogo, Daniel; Atherton, Andrew

    2016-01-01

    Purpose This study examines the effects of market orientation on exploratory and exploitative innovation, and the moderating effects of family ownership on these relationships. Design/methodology/approach This study utilizes multi-group path analysis and confirmatory factor analysis in LISREL on data from 228 firms in the Australian service sector. Findings This study establishes that both customer and competitor innovation are positively related to exploitative and exploratory innovation. Ho...

  6. A QUANTITATIVE STUDY OF MARKET ORIENTATION AND ORGANIZATIONAL PERFORMANCE OF LISTED COMPANIES: EVIDENCE FROM GHANA

    OpenAIRE

    Solomon A. Keelson

    2012-01-01

    The study is part of a larger research of market orientation, which was conducted to build on previous research, and particularly examined the association between market orientation and business performance in a larger market context, using a synthesis model approach. Using the survey approach 24 companies out of 37 listed companies participated in the quantitative study; where 72 senior officials were surveyed from August 2011 to September 2011, through a five-likert scale questions. In this...

  7. Political Market Orientation and the Network Party Type

    DEFF Research Database (Denmark)

    Ormrod, Robert P.

    and Saglie (2003). This is motivated by the growing need to integrate the current political science and marketing literature in order to provide a deeper understanding of the behaviour of political actors and their relationships with relevant stakeholder groups. Whilst the underlying conceptualisation draws......The conceptualisation of a political market orientation (PMO) draws on current marketing thought by focussing on the relationships that exist between the party2 and relevant internal and external stakeholders (Ormrod 2005, 2011a). However, the specific way in which the PMO model is linked...... on the management-based ‘relationship marketing’ approach (Bannon 2005; Henneberg and O’Shaughnessy 2009), by striving for contextual sensitivity it is hoped that the fears noted by political scientists that political marketing is solely concerned with applying standard management models to political parties...

  8. Market-oriented programming and its application to power load management

    Energy Technology Data Exchange (ETDEWEB)

    Ygge, F

    1998-04-01

    Market-oriented programming is a new approach to design and implementation of resource allocation mechanisms in computer systems. It has its roots in different disciplines, such as economics and computer science (in particular the area of multi-agent systems). This is divided into two different parts, focusing on: (1) central foundations and mechanisms of market-oriented programming, and (2) the use of market-oriented programming in practical applications. Market-oriented programming is seen as a programming paradigm based on abstractions such as prices and demands. Concepts, terminology and theory from micro-economics form the foundations of the paradigm. Central aspects of these foundations are investigated and some new insights are presented. Furthermore, some relations between standard optimization/resource allocation approaches and markets are described, and novel theorems are introduced. A published, and generally recognized, market oriented approach to the application building climate control is analyzed in detail. A new approach to this application, based on market-oriented programming, is introduced and shown to be superior to the analyzed approach in many ways. The case study pinpoints a number of potential pitfalls as well as advantages of market-oriented approaches to this and other applications. A second investigated application is power load management, i.e. the management of loads at the customer`s side for obtaining more efficient energy systems management. The basis of the application is described and a new market oriented approach is introduced and analyzed. The approach is shown to have a number of advantages compared to existing approaches to this problem. The main conclusion of the thesis is that there are some potential pitfalls of market-oriented programming, but when used with care it provides a highly natural and efficient means for resource allocation in computer systems

  9. Market orientation seen in a value chain perspective

    DEFF Research Database (Denmark)

    Sonne, Anne-Mette; Stacey, Julia; Grunert, Klaus G.

    2002-01-01

    Market orientation is regarded as a prerequisite for a company's ability to create customer value and higher profits. Market orientation is usually regarded as something, which characterises a company. However, companies are part of value chains, and a lot of competition taking place...... in international markets is between the different value chains rather than between the individual companies. This is the reason why it makes more sense to look at the degree of market orientation in a complete value chain rather than the degree of market orientation of a single company....

  10. Market Orientation Practices and Effects on Organizational Performance

    Directory of Open Access Journals (Sweden)

    Haim Hilman

    2014-09-01

    Full Text Available Today’s organizations need market orientation practices to strive and generate superior performance and competitive advantage in the modern turbulent marketplace. Thus, this research inspects the respective links between the dimensions of (a competitor orientation and (b customer orientation and performance in the context of hotels in Malaysia. Data were gathered through self-administrated mail questionnaires directed to the top- and middle-level managers of three- to five-star-rated hotels in Malaysia. The findings indicated that hotels in Malaysia practiced competitor orientation and customer orientation as their core marketing strategy. Specifically, both competitor orientation and customer orientation positively linked to organizational performance. Few studies have investigated the practices and effects of market orientation on performance in the Malaysian hotel setting. Therefore, this study provided new insights into the understanding of market orientation practices in the hotel industry, particularly in Malaysia. In addition, the significance of this study, potential limitations, and future examination directions are highlighted.

  11. Governance of market-oriented fresh food value chains

    NARCIS (Netherlands)

    Trienekens, Jacques; Velzen, van Mariska; Lees, Nic; Saunders, Caroline; Pascucci, Stefano

    2018-01-01

    The competition in international food markets is increasingly moving towards products with higher levels of added value and higher degrees of differentiation, requiring companies to become more market-oriented. Market orientation is 'the extent to which an actor in the marketplace uses knowledge

  12. A user-oriented and quantifiable approach to irrigation design.

    NARCIS (Netherlands)

    Baars, E.; Bastiaansen, A.P.M.; Menenti, M.

    1995-01-01

    A new user-oriented approach is presented to apply marketing research techniques to quantify perceptions, preferences and utility values of farmers. This approach was applied to design an improved water distribution method for an irrigation scheme in Mendoza, Argentina. The approach comprises two

  13. Conceptual model innovation management: market orientation

    Directory of Open Access Journals (Sweden)

    L.Ya. Maljuta

    2015-06-01

    Full Text Available The article highlights issues that determine the beginning of the innovation process. Determined that until recently in Ukraine at all levels of innovation management (regional, sectoral, institutional dominated grocery orientation innovation that focus on production innovation and found that the transition to a market economy, the restructuring of production and complexity of social needs led to the strengthening of the consumer. It is proved that innovation itself – not the ultimate goal, but only a means of satisfying consumer needs. It proved that changing production conditions, complications of social needs and the need to improve the competitiveness of innovations require finding new forms of innovation. In this regard, proposed to allocate such basic scheme (model of innovation in small businesses, individual entrepreneurs, venture capital firms, eksplerents, patients, violents and commutants, spin-offs and spin-out company, network (or shell company and a network of small businesses.

  14. Internal and external market orientation as organizational resources - consequences for market and financial performance

    OpenAIRE

    Boris Snoj; Vladimir Gabrijan; Borut Milfelner

    2010-01-01

    The concept of internal marketing has been discussed in marketing literature for over 30 years. Despite this fact there is little theoretical and empirical evidence of the way in which the internal market orientation impacts market and financial performance. On the other hand, there is considerable empirical evidence concerning the impact of the external market orientation on market and financial performance. Consequently, very few research projects have dealt with the impact of both market o...

  15. Marketing orientation vs. innovativeness of SMEs of the Podlaskie province

    OpenAIRE

    Ejdys, Joanna

    2015-01-01

    This research aims to examine the impact of marketing orientation on the innovation level among Small and Medium Size (SMEs) from Podlaskie Province. A survey utilizing a questionnaire was conducted among 137 companies in the Podlaskie Voivodeship. Altogether 3 hypotheses concerning marketing orientation and innovativeness level have been examined with the use of the hierarchical regression techniques. The relation between three types of marketing orientation and innovativeness has been analy...

  16. Market orientation and business performance: Evidence from franchising industry

    OpenAIRE

    Leea, Yong-Ki; Kim, S. H.; Seo, M. K.; Hight, S. K

    2015-01-01

    This paper examines the relationships between top management factors, franchisor market orientation, competitive strategy, and business performance within the context of Korean franchisor companies. 156 food-service franchise firms provide the basis for this empirical investigation. Findings show that top management factors such as management emphasis and risk aversion can lead to market orientation. Franchisor market orientation was found to lead differentiation and cost strategies, which, i...

  17. An object-oriented approach to energy-economic modeling

    Energy Technology Data Exchange (ETDEWEB)

    Wise, M.A.; Fox, J.A.; Sands, R.D.

    1993-12-01

    In this paper, the authors discuss the experiences in creating an object-oriented economic model of the U.S. energy and agriculture markets. After a discussion of some central concepts, they provide an overview of the model, focusing on the methodology of designing an object-oriented class hierarchy specification based on standard microeconomic production functions. The evolution of the model from the class definition stage to programming it in C++, a standard object-oriented programming language, will be detailed. The authors then discuss the main differences between writing the object-oriented program versus a procedure-oriented program of the same model. Finally, they conclude with a discussion of the advantages and limitations of the object-oriented approach based on the experience in building energy-economic models with procedure-oriented approaches and languages.

  18. The Impact of Alternative Market Orientation Strategies on Firm Performance: Customer versus Competitor Orientation

    OpenAIRE

    Micheels, Eric T.; Gow, Hamish R.

    2010-01-01

    Research studies have differed over the importance of the relative emphasis of a customer versus competitor orientation in the development of a market orientation (Slater and Narver, 1994; Tajeddini, 2010). In this study, we assess whether the emphasis of one component over another of a market orientation is an important determinant of firm performance within the Illinois beef industry, specifically the cow-calf sector. Using a series of OLS regressions, we examine the importance of a market ...

  19. THE MEDIATING EFFECT OF PROACTIVE MARKET ORIENTATION CAPABILITY IN ENTREPRENEURIAL ORIENTATION AND SERVICE INNOVATION

    OpenAIRE

    CANTALEANO, KAREN RAPHAELE; RODRIGUES, GRAZIELA PERRETTO; MARTINS, TOMAS SPARANO

    2018-01-01

    ABSTRACT Purpose: The purpose of this article is to verify the mediating effect of a proactive market orientation capability in the relationship between entrepreneurial orientation (EO) and service innovation in micro and small companies in the food-away from home sector. We analyzed the mediating effect of a marketing capability (proactive market capability) because, according to Morgan et al. (2009), a capability is an ability developed from a strategic orientation, and capabilities and or...

  20. Market Orientation, Innovativeness, Product Innovation, and Performance in Small Firms

    NARCIS (Netherlands)

    Verhees, F.J.H.M.; Meulenberg, M.T.G.

    2004-01-01

    Most research on market orientation, innovation and performance is related to big enterprises and small and medium-sized enterprises (SMEs). In this study a model is developed to investigate the combined effect of market orientation and innovativeness on product innovation and company performance,

  1. Market Orientation Practices and Effects on Organizational Performance

    OpenAIRE

    Haim Hilman; Narentheren Kaliappen

    2014-01-01

    Today’s organizations need market orientation practices to strive and generate superior performance and competitive advantage in the modern turbulent marketplace. Thus, this research inspects the respective links between the dimensions of (a) competitor orientation and (b) customer orientation and performance in the context of hotels in Malaysia. Data were gathered through self-administrated mail questionnaires directe...

  2. Market-oriented new product development of functional beverages

    OpenAIRE

    Sorenson, Douglas J.

    2006-01-01

    Strategic reviews of the Irish Food and Beverage Industry have consistently emphasised the need for food and beverage firms to improve their innovation and marketing capabilities, in order to maintain competitiveness in both domestic and overseas markets. In particular, the functional food and beverages market has been singled out as an extremely important emerging market, which Irish firms could benefit from through an increased technological and market orientation. Although h...

  3. Market orientation for the hotel segment : the portuguese case

    OpenAIRE

    Raposo, Mario; Estevão, Cristina; Mainardes, Emerson; Domingues, Maria José

    2010-01-01

    In view of the importance of the hotel segment for the tourism and for the economy of countries such as Portugal, the objective of this study was to measure the level of orientation for the market of the largest hotel groups of Portugal. This investigation initially emphasized the importance of the marketing for the organizations, mainly the orientation for the market. After a brief explanation on the hotel segment in Portugal, an empirical study was presented, of quantitative, exploratory an...

  4. Publication Bias and the Market Orientation-Performance Nexus ...

    African Journals Online (AJOL)

    In the past decade, a number of studies have conducted meta-analyses of the market orientation-performance literature. The purpose of this paper is to investigate publication bias in the field of marketing with a specific emphasis on the market orientationperformance relationship. This study adds to existing knowledge by ...

  5. Developing Relationships with School Customers: The Role of Market Orientation

    Science.gov (United States)

    Poole, Sonja Martin

    2017-01-01

    Purpose: While the role of relationship marketing to consumers' overall satisfaction with schools has been discussed in the education management literature, empirical studies on the marketing mechanisms that underpin school-customer relationships are limited. The purpose of this paper is to establish the association between market orientation (MO)…

  6. Export Market Orientation Behavior of Universities: The British Scenario

    Science.gov (United States)

    Asaad, Yousra; Melewar, T. C.; Cohen, Geraldine

    2015-01-01

    This study seeks to extend our knowledge of export market orientation (EMO) in the context of British universities with regard to recruitment of international students. Export marketing remains an area of limited focus in the marketization of higher education literature. The study predominantly follows a quantitative research design using survey…

  7. Market Orientation Impact on Radical and Incremental Marketing Innovation: A Study of Saudi Arabia Hospital Marketing Efforts

    OpenAIRE

    Alshahry Abdullah saeed A; Wang Aimin

    2015-01-01

    We conducted an empirical study to measure influence of market orientation on marketing innovation in hospitals in Saudi Arabia. The sample includes 109 hospital workers that have been identified as having an adequate knowledge of the subject of research. In particular we explain the impact of customer orientation, inter-functional orientation and competitor orientation on marketing innovation. Furthermore the moderating effects of centralization and formalization on those relationships are e...

  8. Hospital marketing orientation and managed care processes: are they coordinated?

    Science.gov (United States)

    White, K R; Thompson, J M; Patel, U B

    2001-01-01

    The hospital marketing function has been widely adopted as a way to learn about markets, attract sufficient resources, develop appropriate services, and communicate the availability of such goods to those who may be able to purchase such services. The structure, tasks, and effectiveness of the marketing function have been the subject of increased inquiry by researchers and practitioners alike. A specific understanding of hospital marketing in a growing managed care environment and the relationship between marketing and managed care processes in hospitals is a growing concern. Using Kotler and Clarke's framework for assessing marketing orientation, we examined the marketing orientation of hospitals in a single state at two points in time--1993 and 1999. Study findings show that the overall marketing orientation score decreased from 1993 to 1999 for the respondent hospitals. The five elements of the Kotler and Clarke definition of marketing orientation remained relatively stable, with slightly lower scores related to customer philosophy. In addition, we evaluated the degree to which selected managed care activities are carried out as part of its marketing function. A significant (p marketing function was evident from 1993 to 1999. With increasing numbers of managed care plan enrollees, hospitals are likely focusing on organizational buyers as important customers. In order to appeal to organizational buyers, hospital executives may be focusing more on clinical quality and cost efficiency in the production of services, which will improve a hospital's position with organizational buyers.

  9. Market orientation at industry and value chain levels: Concepts, determinants and consequences

    DEFF Research Database (Denmark)

    Grunert, Klaus G.; Jeppesen, Lisbeth Fruensgaard; Jespersen, Kristina Risom

    -institutional theory, transaction cost economics, network theory and the political-economic approach to the analysis of marketing channels, potential determinants of market orientation at value chain levels are identified. These determinants and their possible interaction may serve as guiding principles for empirical......The term market orientation, defined as sets of activities dealing with the generation and dissemination of market intelligence as well as with responding to it, is extended from the organisation level to the value chain level. By drawing on theories from industrial economics, neo...

  10. Customer-oriented marketing - a strategy that guarantees success: Starbucks and McDonald’s

    OpenAIRE

    Boşcor, D.; Tălpău, A.

    2011-01-01

    The 21st century brings together a number of changes in all fields. The market evolved significantly and it is becoming more and more difficult for companies to differentiate from their competitors and to gain and maintain a leader position in their industry. When it comes to business strategies and market approach, companies are switching from being product/profit-oriented towards customer-oriented. All kinds of companies acknowledge that customers are the core of their activity, that custom...

  11. Deteminants of market orientation among cassava producers in Abia ...

    African Journals Online (AJOL)

    Deteminants of market orientation among cassava producers in Abia state, Nigeria. ... Journal Home > Vol 48, No 1 (2017) > ... as farm inputs like hiring of farm machinery, provision of fertilizers and chemicals to farmers at a subsidized rate.

  12. A systems approach to traditional oriental medicine

    DEFF Research Database (Denmark)

    Kim, Hyun Uk; Ryu, Jae Yong; Lee, Jong Ok

    2015-01-01

    Analyzing structural similarities between compounds derived from traditional oriental medicine and human metabolites is a systems-based approach that can help identify mechanisms of action and suggest approaches to reduce toxicity.......Analyzing structural similarities between compounds derived from traditional oriental medicine and human metabolites is a systems-based approach that can help identify mechanisms of action and suggest approaches to reduce toxicity....

  13. Market Orientation, Innovativeness, and Performance of Food Companies

    OpenAIRE

    Johnson, Aaron J.; Dibrell, Charles Clay; Hansen, Eric

    2009-01-01

    Food processors have seen escalating levels of competition over the past three decades. An underlying objective of this research is to gain a greater understanding of how food companies thrive in the face of this increased competition. This study incorporates market orientation theory (competitor orientation, customer orientation, and interfunctional coordination) and firm innovativeness to explain differences in firm financial performance. A national survey of food processors was conducted a...

  14. Personal Level Customer Orientation in Russian Direct Selling Market

    OpenAIRE

    Alexander Rozhkov

    2014-01-01

    In the modern world the importance of customer orientation cannot be underestimated. It hugely impacts the overall business performance, as well as separate areas of business-customer interaction. In this paper, we examine the role of personal level relations and customer orientation in the direct selling industry in the Russian market. Based on a sample of over 6000 participants in 74 regions of Russia, we develop a model revealing the factors that define the level of customer orientation in...

  15. Market partner orientation in power grid operation; Marktpartnerorientierung im Netzbetrieb

    Energy Technology Data Exchange (ETDEWEB)

    Weiss, Claudia; Gebhardt, Andreas [Buelow und Consorten GmbH, Hamburg (Germany)

    2012-11-15

    Customer orientation is often neglected in power grid operation. Power grid owners have natural monopolies and defined territories and so far had little reason to consider their customers' needs. This is changing with changed boundary conditions. In the competition for concessions and customers for non-regulated services, those grid owners will prevail in the long run wo are aware of their market partners, their power and expectations, and wo are prepared to implement profit-oriented customer orientation measures. (orig.)

  16. Analysis Influence of Proactivity Power Business, Market Orientation, and Competitive Advantage toward Marketing Performance

    Directory of Open Access Journals (Sweden)

    Lili Karmela Fitriani

    2016-02-01

    Full Text Available This research is an empirical study on Batik SMEs (Small Medium Enterprises in Cirebon District, West Java. This study analyzes the effect of proactivity power business, market orientation, and competitive advantage towards marketing performance. The subjects of this research were 215 Batik SMEs in Cirebon District West Java. The analysis was done using Structural Equation Modeling (SEM, AMOS ver. 18. The result shows that proactivity power business, market orientation, and competitive advantage give positive influence on marketing performance of  Batik SMEs. The research implication is when SME businesses focus on the effort in improving their proactivity power business and competitive advantage, it will give positive impact on marketing performance. Other research finding reveals that  the orientation of customer and orientation of competitor have some effects on marketing performance. In addition, SME businesses should know what customers want and they should be able to identify their competitors in order to improve their marketing performance.

  17. Improving content marketing processes with the approaches by artificial intelligence

    OpenAIRE

    Kose, Utku; Sert, Selcuk

    2017-01-01

    Content marketing is todays one of the most remarkable approaches in the context of marketing processes of companies. Value of this kind of marketing has improved in time, thanks to the latest developments regarding to computer and communication technologies. Nowadays, especially social media based platforms have a great importance on enabling companies to design multimedia oriented, interactive content. But on the other hand, there is still something more to do for improved content marketing...

  18. Dynamics of Investment for Market-Oriented Farmers in Chile

    NARCIS (Netherlands)

    Reyes, A.; Kuyvenhoven, A.; Lensink, R.; Moll, H.A.J.

    2012-01-01

    Using panel data from a survey conducted in 2006 and 2008 of 177 market-oriented farmers in central Chile, we investigate investment under imperfect capital markets. Specifically we determine the impact of formal credit constraints on fixed investment. By controlling for endogeneity problems, we

  19. Strategic market orientation in mental healthcare : A knowledge synthesis

    NARCIS (Netherlands)

    Bierbooms, J.J.P.A.; Bongers, I.M.B.; van Oers, J.A.M.

    2012-01-01

    System amendments, budget cuts and market forces have led to a deregulation of the Dutch (mental) healthcare system. Mental healthcare providers are forced to critically examine their strategic position, which increases the need for more knowledge on the strategic market orientation tools that are

  20. Market-oriented conservation governance: The particularities of place

    NARCIS (Netherlands)

    Roth, R.J.; Dressler, W.H.

    2012-01-01

    Conservation policy and practice is increasingly turning towards market-based interventions to reconcile the growing conflicts between environmental conservation and rural livelihood needs. This short introductory paper to the special issue on ‘‘market-oriented conservation governance’’ critically

  1. Medical group management: a marketing orientation.

    Science.gov (United States)

    Bopp, K D; Allcorn, S

    1986-09-01

    This article considers the pragmatic aspects of conducting a situation/marketing audit for group medical practices. This audit is a key component in the formulation of a competitive strategy and the development of a marketing program. Given are a series of questions that may be used by medical groups to guide assessment of the opportunities and threats present in the environment as well as the strengths and weaknesses of the organization in meeting the environmental challenges. Furthermore, the article provides a framework for thinking about strategy and the variables that should be considered and aligned to achieve effective implementation of strategy. Finally, the parameters are outlined for deciding on a marketing program: the mix of marketing tools (service design, distribution channels, pricing and promotion) that should be employed to offensively and/or defensively position the medical group in the competitive marketplace.

  2. Barriers to increasing market-oriented activity

    DEFF Research Database (Denmark)

    Bisp, Søren

    Introduction: The Danish food processing industry faces a situation in which intensified competition in its primary markets and product categories forces several companies to rethink their relative focus in terms of marketing rather than production, or, in other words, in terms of value adding in....... This introductory chapter introduces the nature of the problem, paradigmatic position, unit and level of analysis, and methods employed in the research. Also overviews of the research process and the structure of the dissertation are given....

  3. Measuring the internal-market orientation in the public sector

    OpenAIRE

    Emerson Wagner Mainardes; Alexandre dos Santos Cerqueira

    2015-01-01

    The application of internal marketing in organizations has been researched by scholars for nearly three decades, but literature has little empirical research in the public sector. There is a latent debate on the relevance of internal marketing in the public sector, given the need to provide a more effective service to the citizens. Given the possibility that the internal-market orientation is an antecedent of job satisfaction, the objective of this research was to measure the level of interna...

  4. THE PROMOTIONAL MIX IN A MARKETING-ORIENTED WINY COMPANY

    Directory of Open Access Journals (Sweden)

    Ştefan MATEI

    2014-11-01

    Full Text Available A winery with a marketing-oriented strategy is capable to understand the configuration of a marketing mix (with its implications, opportunities and costs and to effectively compete with other wine producers in today’s quasi-saturated, complex and challenging wine industry. Such a winery is also capable to attain its aspirations and objectives through a thorough understanding of customers’ needs and wants. The scope of this paper is to look within today’s wineries and analyse the marketing-oriented strategy they adopt as well as the promotional mix they rely on.

  5. Market Orientation and Innovators’ Success: an Exploration of the Influence of Customer and Competitor Orientation

    Directory of Open Access Journals (Sweden)

    Michael Lewrick

    2011-08-01

    Full Text Available The concepts of market orientation and innovation and their interrelationship with business success have been explored from a number of perspectives. However, research in this area has not explored the differences between start-up and mature companies. The research study acquired data from over two hundred Chief Operating Officers (CEO’s and Managing Directors from both start-up and mature companies. The results illustrate the differences in both types of company and reveals new insights with regard to market orientation and its constituent elements and its relationship with both incremental and radical innovations. Key research results are that strong competitor orientation, a key ingredient of market orientation, has positive relationship to incremental innovation for start-up companies but it is contra productive for mature companies. In mature organizations a strong customer orientation is associated with radical innovation.

  6. A Conceptual Model of Knowledge Sharing and Market Orientation in the Tourism Sector

    OpenAIRE

    Chien M. Yeh; Han N. Hu; Shu H. Tsai

    2011-01-01

    Problem statement: Marketing scholars have emphasized the importance of market orientation. While a number of studies discover the positive influence of market orientation on a variety of organizations phenomena, the understanding of factors that facilitate market orientation is limited. This study develops a conceptual model in which knowledge sharing is proposed to be the antecedent to three perspectives of market orientation-customer orientation, competitor orientation ...

  7. Embedded Systems Development Tools: A MODUS-oriented Market Overview

    Directory of Open Access Journals (Sweden)

    Loupis Michalis

    2014-03-01

    Full Text Available Background: The embedded systems technology has perhaps been the most dominating technology in high-tech industries, in the past decade. The industry has correctly identified the potential of this technology and has put its efforts into exploring its full potential. Objectives: The goal of the paper is to explore the versatility of the application in the embedded system development based on one FP7-SME project. Methods/Approach: Embedded applications normally demand high resilience and quality, as well as conformity to quality standards and rigid performance. As a result embedded system developers have adopted software methods that yield high quality. The qualitative approach to examining embedded systems development tools has been applied in this work. Results: This paper presents a MODUS-oriented market analysis in the domains of Formal Verification tools, HW/SW co-simulation tools, Software Performance Optimization tools and Code Generation tools. Conclusions: The versatility of applications this technology serves is amazing. With all this performance potential, the technology has carried with itself a large number of issues which the industry essentially needs to resolve to be able to harness the full potential contained. The MODUS project toolset addressed four discrete domains of the ESD Software Market, in which corresponding open tools were developed

  8. Globalization and the marketing orientation of companies

    Directory of Open Access Journals (Sweden)

    Aneta Oniszczuk-Jastrząbek

    2011-12-01

    Full Text Available The functioning of the enterprise in a constantly changing environ-ment means that companies should make the necessary transformation, meet challenges, and thus anticipate and shape the reality. Each company should be the instigator of continuous change, particularly innovative projects which success depends largely on the mobilization of all em-ployees for creative thinking, action and learning. Today, a company is considered as innovative and competitive, when it possesses the ability to use marketing in order to understand the market and results of scientific research, new concepts, ideas and inventions which are expected by consumers due to the high level of modernity.

  9. Problem-oriented approach to Ancient philosophy

    Directory of Open Access Journals (Sweden)

    Berstov, Igor

    2007-06-01

    Full Text Available Igor Berestov and Marina Wolf of the Institute of philosophy and law, Novosibirsk, discuss various methodological difficulties typical of studies in the history of Ancient Greek philosophy and try to develop their own problem-oriented approach.

  10. Sexual Orientation Discrimination in the Labour Market

    OpenAIRE

    Nick Drydakis

    2007-01-01

    This research examines the possible discrimination faced by gay men compared to heterosexuals when applying for jobs in the Greek private sector. This issue was addressed through the observation of employer hiring decisions. Mailing pairs of curriculum vitae, distinguished only by the sexual orientation of the applicants, led to the observation that gay men faced a significantly lower chance of receiving an invitation for an interview. However, in cases where employers called applicants back,...

  11. Target-oriented marketing. Marketing in public gas utilities

    Energy Technology Data Exchange (ETDEWEB)

    Hebestreit, B [Stadtwerke Nienburg (Germany, F.R.); Symank, R [Gewerkschaften Brigitta und Elwerath Betriebsfuehrungsgesellschaft m.b.H., Hannover (Germany, F.R.)

    1979-01-01

    As natural gas supply and its planning are long-term matters, it is necessary to show already today the effects of the development and of the change in the structures of the energy market and to prepare necessary measures. A market research model is introduced which gives supply companies the possibility to plan sales, investments and organization in detail and to realise these by sales promotional measures.

  12. Benefiting from Customer and Competitor Knowledge: A Market-Based Approach to Organizational Learning

    Science.gov (United States)

    Hoe, Siu Loon

    2008-01-01

    Purpose: The purpose of this paper is to review the organizational learning, market orientation and learning orientation concepts, highlight the importance of market knowledge to organizational learning and recommend ways in adopting a market-based approach to organizational learning. Design/methodology/approach: The extant organizational learning…

  13. Psychometric analysis of export market orientation measurement scale in Croatian SME exporters’ context

    Directory of Open Access Journals (Sweden)

    Dario Miočević

    2009-07-01

    Full Text Available Market orientation is a vital construct of the marketing concept. Although different conceptualization approaches to market orientation have been discussed by literature so far, a common denominator is its interdependence with business performance. Increasing globalization trends affect both the markets’ convergence and competition. Consequently, focusing on market orientation within an international context is of utmost importance. Export market orientation (EMO is relatively new concept, which puts market orientation into the international context. Since export is a dominant international entry strategy in the Croatian economy which comprises mostly SMEs, it is crucial to investigate the importance of the EMO in the Croatian SME context. Determining an appropriate measurement scale of the EMO to be applied in various national research contexts leading to generalization represents a challenge for marketing academicians. The paper aims to find out whether the EMO construct and measurement scale can be applied within the Croatian SME context. The authors have used the exploratory and the confirmatory factor analysis to determine the psychometric properties of the EMO scale. The results of psychometric assessment of the EMO scale confirm its dimensionability, reliability, validity and applicability in the Croatian SME context. Results clearly indicate the necessity of pursuing EMO activities in order to achieve a high level of export performance.

  14. Political Market Orientation and Strategic Party Postures in Danish Political Parties

    DEFF Research Database (Denmark)

    Ormrod, Robert P.; Henneberg, Stephan

    2011-01-01

    Purpose – This paper investigates the relationship between the strategic postures and political market orientation profile of two Danish parties. Profile stability at the organisational level is used as a control variable. Design/methodology/approach – The strategic political postures of two Danish...... parties are derived using a self-typing study. Based on configuration theory, ideal organisational profiles to implement these studies are juxtaposed with the actual political market orientation profile for each party, gained from two datasets analysed using Partial Least Squares. Member activity levels...... Ideologist. Thus, Party A exhibits a mismatch between strategic orientation and implemented organisational profile, based on configuration theory. The results were generally stable across political activity levels. Originality/value – The study contributes to understanding the concept of market orientation...

  15. MODERATING ROLE OF E-MARKETING ON THE CONSEQUENCES OF MARKET ORIENTATION IN IRANIAN FIRMS

    Directory of Open Access Journals (Sweden)

    Mohammad RAOOFI

    2012-01-01

    Full Text Available In the modern world use of technology in the marketing activities of all types of organizations have increased, it is important to know the extent to which electronic marketing moderates the impact of market orientation on firm marketing competencies which are, in turn, related to firm performance. Drawing on the strategic management and information technology literature, the author designed a survey to ascertain how e-marketing moderates market orientation from the marketing competencies relationship on one hand to the marketing competencies and firm performance relationship on the other. One hundred manufacturing owner-managers in Iran were investigated. The results reveal that e-marketing translates more into firm performance when supported by organizational culture and behavioral dispositions like market orientation, and that e-marketing also moderates the relationship between marketing competencies and firm performance. The author also discusses the managerial and public policy implications of the findings. Overall, there seemed to be more emphasis on the production strategy factors than marketing factors as a means to gaining competitive advantage.

  16. Political Market Orientation and Strategic Party Postures in Danish Political Parties

    DEFF Research Database (Denmark)

    Ormrod, Robert P.; Henneberg, Stephan

    2011-01-01

    Purpose – This paper investigates the relationship between the strategic postures and political market orientation profile of two Danish parties. Profile stability at the organisational level is used as a control variable. Design/methodology/approach – The strategic political postures of two Danish...... are used to control for organisational stability. Findings – The self-typing study revealed that Party A was perceived to follow a Relationship Builder posture, and Party B a Convinced Ideologist posture. However, both market orientation profiles resembled the organisational structures of a Convinced...... in the political sphere. More specifically it empirically links political market orientation as an issue of political marketing implementation on the one hand, and strategic postures of parties as a strategic issue on the other, following a configuration theory logic. Research limitations...

  17. The new NOZ-PV: Market-oriented

    International Nuclear Information System (INIS)

    Ter Horst, E.

    1995-01-01

    In the proposal for the new National Research Program for Photovoltaics (NOZ-PV) 1995-1999 the focus is on four subjects: solar cell technology, the industrial support, the stimulation of autonomous, favorable applications and markets for PV, and the realization of a training program PV in the Built Areas. The program will be carried out as a market-oriented program. 1 tab., 2 figs

  18. Antecedents and consequences of market orientation in universities: Literature review and conceptual framework

    OpenAIRE

    Asaad, Y; Cohen, G; Melewar, T C

    2008-01-01

    Recent developments in marketing theory have resulted in the conceptualisation of the market orientation construct in different cultural and industrial settings. However, there is little research investigating the applicability of market orientation in the higher education context. Building on the existing literature on market orientation and higher education marketing, the authors propose a theoretical framework of market orientation from a higher education management perspective. The frame...

  19. Personal Level Customer Orientation in Russian Direct Selling Market

    Directory of Open Access Journals (Sweden)

    Alexander Rozhkov

    2014-06-01

    Full Text Available In the modern world the importance of customer orientation cannot be underestimated. It hugely impacts the overall business performance, as well as separate areas of business-customer interaction. In this paper, we examine the role of personal level relations and customer orientation in the direct selling industry in the Russian market. Based on a sample of over 6000 participants in 74 regions of Russia, we develop a model revealing the factors that define the level of customer orientation in personal level interactions.

  20. AUTOMOTIVE MARKET- FROM A GENERAL TO A MARKET SEGMENTATION APPROACH

    Directory of Open Access Journals (Sweden)

    Liviana Andreea Niminet

    2013-12-01

    Full Text Available Automotive market and its corresponding industry are undoubtedly of outmost importance and therefore proper market segmentation is crucial for market players, potential competitors and customers as well. Time has proved that market economic analysis often shown flaws in determining the relevant market, by using solely or mainly the geographic aspect and disregarding the importance of segments on the automotive market. For these reasons we propose a new approach of the automotive market proving the importance of proper market segmentation and defining the strategic groups within the automotive market.

  1. Modern marketing approach: Concept of viral marketing

    Directory of Open Access Journals (Sweden)

    Mihailović Lidija B.

    2017-01-01

    Full Text Available Today, viral marketing is one of the most effective forms of marketing and it can be used to raise awareness about the product/service of a specific company. This type of marketing thrives in a modern environment, where final users (buyers/clients dominate by spreading messages within themselves. Boosted by the advantages that modern technology brings, viral marketing is booming in the online world. For the first time, small brands have a chance to make their appearance in the global market ad challenge the dominating position of the historically top brands. All they need is content that draws attention and modern, digital culture will help spread their message. Viral marketing is the future. And with the growth of social media and other channels, marketing managers need to be careful, because it is a thin line between a good and a bad (backfired viral campaign.

  2. Measuring the internal-market orientation in the public sector

    Directory of Open Access Journals (Sweden)

    Emerson Wagner Mainardes

    2015-03-01

    Full Text Available The application of internal marketing in organizations has been researched by scholars for nearly three decades, but literature has little empirical research in the public sector. There is a latent debate on the relevance of internal marketing in the public sector, given the need to provide a more effective service to the citizens. Given the possibility that the internal-market orientation is an antecedent of job satisfaction, the objective of this research was to measure the level of internal market orientation in the public sector, and the Military Fire Department of the State of Espírito Santo (MFDESS was surveyed using quantitative research. The instrument for data collection was a structured questionnaire, which follows the model used by Gounaris (2006 in research with employees of a hotel chain in Greece. 522 firefighters were surveyed. The choice of this organization was due to the importance of the service performed and the society visibility, given the direct relationship with life and assets of the taxpayers. Therefore, the level of job satisfaction of firefighters is relevant for the achievement of excellence in their missions. The results showed that firefighters have the perception that there is little internal-market orientation in the Military Fire Department and the level of job satisfaction is low. The research result converged with the literature on the direct relationship of the internal-market orientation with job satisfaction. Furthermore, the research concluded that job satisfaction is influenced by the identification of the exchange of value, segment internal market, job description, management concern and training.

  3. Market-Oriented Product Innovation in Small Firms

    NARCIS (Netherlands)

    Verhees, F.J.H.M.

    2005-01-01

    Description: This thesis deals with product-innovation in small firms. It aims at a better understanding of the determinants of product innovation in small firms, particularly those determinants that are related to the market orientation of small firms. The focus of the study is on small firms that

  4. Customer orientation and future market focus in NSD

    NARCIS (Netherlands)

    Hillebrand, B.; Kemp, R.; Nijssen, E.J.

    2011-01-01

    Purpose – The aim of this paper is to investigate the differential effect of customer orientation and future market focus on organization inertia and firm innovativeness of small and medium-sized enterprises (SMEs) in the business-to-business service industry. It is motivated by the observation that

  5. Current status of agricultural extension services for market oriented ...

    African Journals Online (AJOL)

    Current status of agricultural extension services for market oriented agricultural development in Ethiopia: Results from a household baseline ... Log in or Register to get access to full text downloads. ... http://dx.doi.org/10.4314/afrrev.v10i3.1.

  6. Policy conflicts : Market-oriented reform in health care

    NARCIS (Netherlands)

    Dolfsma, W.A.; Mcmaster, R.

    From an institutionalist perspective, we identify five sources of policy conflict. Each may explain why policies intended to obtain particular goals for an institutionalized practice may have unintended consequences. We illustrate by analyzing attempts at introducing market-oriented reform in health

  7. Evaluating Market Orientation of an Executive MBA Program.

    Science.gov (United States)

    Dubas, Khalid M.; Ghani, Waqar I.; Davis, Stanley; Strong, James T.

    1998-01-01

    A study assessed the market orientation of the executive Master's in Business Administration (MBA) program at Saint Joseph's University (Pennsylvania) in terms of 12 skills and knowledge areas that reflect effective managerial performance and the student-executives' perceptions of program strengths and weaknesses in delivering these skills.…

  8. A critique of the Lees-Marshment market-oriented party model

    DEFF Research Database (Denmark)

    Ormrod, Robert P.

    2006-01-01

    This article presents conceptual and empirical criticisms of the Lees-Marshment market-oriented party model. Conceptual criticisms are the short-term approach, the narrow focus on voters, the nature of the relationship to competitors, a tendency towards centralisation and the lack of a distinction...

  9. Antecedents to the Export Market Orientation of Hungarian Higher Education Institutions, and Their Export Performance Consequences

    Science.gov (United States)

    Nagy, Gabor; Beracs, Jozsef

    2012-01-01

    Research into the international competitiveness of the higher education sector has shown that the approaches which management literature has introduced into the business sphere during the last half-century are being more and more frequently applied by successful universities as well. The authors extend the theory of export market orientation to…

  10. Money: A Market Microstructure Approach

    OpenAIRE

    Krueger, Malte

    2008-01-01

    The current discussion about the future of the financial system draws heavily on a set of theories known as the ‘New Monetary Economics’. The New Monetary Economics predicts that deregulation and financial innovation will lead to a moneyless world. This paper uses a market microstructure approach to show that a common medium of exchange that serves as unit of account will remain a necessary instrument to reduce transaction costs. This finding is supported by empirical evidence from foreign...

  11. International market orientation and stakeholder management in institutions of culture and art in Croatia

    Directory of Open Access Journals (Sweden)

    Zoran Mihanović

    2016-01-01

    Full Text Available In today's post-industrial age, on the level of the EU, it is advocated to link the areas of culture and art with the business sector. The institutions of culture and art are also encouraged to participate in international activities/co-operate internationally and gain competitive advantage. However, in the international environment, they are exposed to new circumstances, as demands for specific market data (which should be collected, disseminated and addressed and the organizational complexity are becoming much higher. We believe that such constraints can be overcome only by those institutions, which include the marketing concept in their operations and more effectively manage their target groups. Therefore, this study analyzes the market orientation and the management of the target groups for the internationally active institutions of culture and arts. We apply an adapted behavioral approach model of marketing orientation, based multiple constituencies. The empirical results show that institutions, which do establish international cooperation, direct their marketing activities toward all their target groups. They also adopt the marketing concept to a larger extent, have a higher level of market orientation and manage their target groups more effectively.

  12. City Marketing: Towards an Integrated Approach

    OpenAIRE

    Braun, Erik

    2008-01-01

    textabstractThis PhD thesis deals with city marketing: cities making use of marketing ideas, concepts and tools. Marketing has proved its value in the business environment, but what about applying marketing in the context of cities? How can cities make effective use of the potential of marketing? The first contribution of this study is the development of a clear concept of city marketing that is based on a customer-oriented perspective, acknowledges the important of perceptions of places in t...

  13. Market orientation in the mental models of decision-makers

    DEFF Research Database (Denmark)

    Grunert, Klaus G.; Trondsen, Torbjørn; Campos, Emilio Gonzalo

    2010-01-01

    Purpose: This study determines whether predictions about different degrees of market orientation in two cross-border value chains also appear in the mental models of decision makers at two levels of these value chains. Design: The laddering method elicits mental models of actors in two value chains......: Norwegian salmon exported to Japan and Danish pork exported to Japan. The analysis of the mental models centers on potential overlap and linkages between actors in the value chain, including elements in the mental models that may relate to the actors' market orientation. Findings: In both value chains......, decision makers exhibit overlap in their views of what drives their business. The pork chain appears dominated by a focus on efficiency, technology, and quality control, though it also acknowledges communication as important. The salmon chain places more emphasis on new product development and good...

  14. TQM and market orientation's impact on SMEs' performance

    Directory of Open Access Journals (Sweden)

    Hadi Abdollahi

    2014-05-01

    Full Text Available This paper presents an empirical investigation to study the impact of total quality management (TQM as well as market orientation on organizational performance on some Iranian small and medium enterprises (SMEs. The study designs a questionnaire in Likert scale and distributes it among some experts in city of Shiraz, Iran. Using structural equation modeling, the study determines that three components of market orientation including intelligence generation, intelligence dissemination, and responsiveness through TQM influences on organizational performance components including financial and non-financial performance as well as efficiency. In addition, TQM components including training, process management, supplier quality management, employee relationships, quality of data and reports and top management commitment influence positively on organizational performance in SMEs.

  15. Productivity Effects of United States Multinational Enterprises : The Roles of Market Orientation and Regional Integration

    NARCIS (Netherlands)

    Smeets, Roger; Wei, Yingqi

    2010-01-01

    Smeets R. and Wei Y. Productivity effects of United States multinational enterprises: the roles of market orientation and regional integration, Regional Studies. This paper considers the role of market orientation and regional integration in foreign direct investment (FDI) productivity effects.

  16. Cloudbus Toolkit for Market-Oriented Cloud Computing

    Science.gov (United States)

    Buyya, Rajkumar; Pandey, Suraj; Vecchiola, Christian

    This keynote paper: (1) presents the 21st century vision of computing and identifies various IT paradigms promising to deliver computing as a utility; (2) defines the architecture for creating market-oriented Clouds and computing atmosphere by leveraging technologies such as virtual machines; (3) provides thoughts on market-based resource management strategies that encompass both customer-driven service management and computational risk management to sustain SLA-oriented resource allocation; (4) presents the work carried out as part of our new Cloud Computing initiative, called Cloudbus: (i) Aneka, a Platform as a Service software system containing SDK (Software Development Kit) for construction of Cloud applications and deployment on private or public Clouds, in addition to supporting market-oriented resource management; (ii) internetworking of Clouds for dynamic creation of federated computing environments for scaling of elastic applications; (iii) creation of 3rd party Cloud brokering services for building content delivery networks and e-Science applications and their deployment on capabilities of IaaS providers such as Amazon along with Grid mashups; (iv) CloudSim supporting modelling and simulation of Clouds for performance studies; (v) Energy Efficient Resource Allocation Mechanisms and Techniques for creation and management of Green Clouds; and (vi) pathways for future research.

  17. PENGARUH MARKET ORIENTATION TERHADAP SERVICE QUALITY, SATISFACTION DAN LOYALTY PELANGGAN TOKO BUKU GRAMEDIA DI JAWA TIMUR

    OpenAIRE

    FX Agus Subroto

    2013-01-01

    The research objectives were to prove and to analyze the effect of market orientation on service quality, customer satisfaction and loyalty. The research sample consisted of 144 customers. The data were analyzed using Structural Equation Modeling (SEM) with AMOS. The results proved that market orientation had significant effect on service quality; market orientation had significant effect on satisfaction; market orientation had no significant effect on customer loyalty; service quality had si...

  18. The role of value-informed pricing in market-oriented product innovation management

    NARCIS (Netherlands)

    Ingenbleek, P.; Frambach, R.T.; Verhallen, T.M.M.

    2010-01-01

    Although the positive effect of a market orientation on new product success is widely accepted and the market orientation literature has increased its understanding of how a market orientation leads to performance, the extant literature has overlooked the role of value-informed pricing in the

  19. The Role of Value-Informed Pricing in Market-Oriented Product Innovation Management

    NARCIS (Netherlands)

    Ingenbleek, P.T.M.; Frambach, R.T.; Verhallen, Th.M.M.

    2010-01-01

    Although the positive effect of a market orientation on new product success is widely accepted and the market orientation literature has increased its understanding of how a market orientation leads to performance, the extant literature has overlooked the role of value-informed pricing in the

  20. Customer and Market Orientation within AACSB Member Business Schools: Comparative Views from Three Levels of Administrators

    Science.gov (United States)

    Webster, Robert L.; Hammond, Kevin L.; Rothwell, James C.

    2010-01-01

    This paper is part of a stream of research dealing with customer and market orientation within higher education, specifically within business schools holding membership in AACSB-International. A market orientation strategy leading to a customer and market-oriented organizational culture is based upon the acceptance and adoption of the marketing…

  1. Marketing approaches for OTC analgesics in Bulgaria.

    Science.gov (United States)

    Petkova, Valentina; Valchanova, Velislava; Ibrahim, Adel; Nikolova, Irina; Benbasat, Niko; Dimitrov, Milen

    2014-03-04

    The marketing management includes analysis of market opportunities, selection of target markets, planning, developing and implementing of marketing strategies, monitoring and result control. The object of the present study was to analyse the marketing approaches applied for non-steroidal anti-inflammatory drugs (NSAIDs) in Bulgaria. The performed SWOT(planning method used to evaluate the strengths, weaknesses, opportunities, and threats) analysis for one of the leading Bulgarian manufacturers marked the complex corporative strategy for stimulating the sales of NSAIDs. The study results show that the legislation frame in the country gives an opportunity for regulation of the NSAID market in order that incorrect marketing approaches such as disloyal competition are avoided.

  2. Customer-oriented marketing - a strategy that guarantees success: Starbucks and McDonald’s

    Directory of Open Access Journals (Sweden)

    Boşcor, D.

    2011-01-01

    Full Text Available The 21st century brings together a number of changes in all fields. The market evolved significantly and it is becoming more and more difficult for companies to differentiate from their competitors and to gain and maintain a leader position in their industry. When it comes to business strategies and market approach, companies are switching from being product/profit-oriented towards customer-oriented. All kinds of companies acknowledge that customers are the core of their activity, that customers are the company’s most valuable asset. The purpose of this paper is to point out the importance of not only willing to be a customer-oriented company, but also acting like one.

  3. Government regulation versus market orientation in social housing management : Limitations and opportunities of European and Australian landlords

    NARCIS (Netherlands)

    Nieboer, N.; Gruis, V.H.

    2005-01-01

    In the past ten to twenty years, governments in various countries have introduced or reinforced market principles in their housing systems. As a consequence, social landlords have increased opportunities to adopt a more market-oriented approach towards the management of their housing stock.

  4. APPROACH FOR IMPROVING THE INTEGRATED SENSOR ORIENTATION

    Directory of Open Access Journals (Sweden)

    E. Mitishita

    2016-06-01

    Full Text Available The direct determination of exterior orientation parameters (EOP of aerial images via integration of the Inertial Measurement Unit (IMU and GPS is often used in photogrammetric mapping nowadays. The accuracies of the EOP depend on the accurate parameters related to sensors mounting when the job is performed (offsets of the IMU relative to the projection centre and the angles of boresigth misalignment between the IMU and the photogrammetric coordinate system. In principle, when the EOP values do not achieve the required accuracies for the photogrammetric application, the approach, known as Integrated Sensor Orientation (ISO, is used to refine the direct EOP. ISO approach requires accurate Interior Orientation Parameters (IOP and standard deviation of the EOP under flight condition. This paper investigates the feasibility of use the in situ camera calibration to obtain these requirements. The camera calibration uses a small sub block of images, extracted from the entire block. A digital Vexcel UltraCam XP camera connected to APPLANIX POS AVTM system was used to get two small blocks of images that were use in this study. The blocks have different flight heights and opposite flight directions. The proposed methodology improved significantly the vertical and horizontal accuracies of the 3D point intersection. Using a minimum set of control points, the horizontal and vertical accuracies achieved nearly one image pixel of resolution on the ground (GSD. The experimental results are shown and discussed.

  5. Market Orientation and Innovators’ Success: an Exploration of the Influence of Customer and Competitor Orientation

    OpenAIRE

    Michael Lewrick; Maktoba Omar; Robert L. Williams, Jr.

    2011-01-01

    The concepts of market orientation and innovation and their interrelationship with business success have been explored from a number of perspectives. However, research in this area has not explored the differences between start-up and mature companies. The research study acquired data from over two hundred Chief Operating Officers (CEO's) and Managing Directors from both start-up and mature companies. The results illustrate the differences in both types of company and reveals new insights wit...

  6. An investigation into the relationship between political activity levels and political market orientation

    DEFF Research Database (Denmark)

    Ormrod, Robert P.; Henneberg, Stephan C.

    2010-01-01

    Purpose - The key objective of this research is to investigate the relationship between party member activity-levels and perceptions of their party's political market orientation. Specifically, it aims to scrutinise the differences in the interplay of attitudinal and behavioural aspects of politi......Purpose - The key objective of this research is to investigate the relationship between party member activity-levels and perceptions of their party's political market orientation. Specifically, it aims to scrutinise the differences in the interplay of attitudinal and behavioural aspects...... of political market orientation. Design/methodology/approach - Using a wide variety of respondent groups within the party, the research draws on an existing conceptualisation of political market orientation and empirically test its relationship with party member activity levels. Three models, plus a baseline...... model, are developed and data from 1,156 questionnaires are used to investigate a structural equation model using the partial least square method. Findings - While the baseline model exhibits a robust pattern of positive relationships between the attitudinal and behavioural constructs, the comparative...

  7. Perceptual market orientation gap and its impact on relationship quality and patient loyalty: the role of internal marketing.

    Science.gov (United States)

    Huang, Jin-An; Weng, Rhay-Hung; Lai, Chi-Shiun; Hu, Jer-San

    2013-06-01

    The purpose of this study was to explore the perceptual market orientation gaps between physician and patients and its impact on relationship quality and patient loyalty, and to verify the critical role of internal marketing on developing market orientation. Self-administered questionnaires were then employed to collect the data. We used a convenience sample of physicians and patients at a medical center in central Taiwan, and 90 usable questionnaires from physicians and 450 usable questionnaires from patients were returned. Hierarchical multiple regression analyses were used to validate the research hypotheses. Physicians' perceptual market orientation had a positive influence on physician-patient relationship quality, hospital-patient relationship quality, and patient loyalty, but the perceptual market orientation gap between physicians and their patients had a direct negative impact on these constructs. Finally, internal marketing was found to have an influence on relationship quality and patient loyalty through the mediation of market orientation. In order to enhance relationship quality and patient loyalty, hospital managers should focus their efforts on improving employees' market orientation and reducing patients' perceptual market orientation gap. In addition, internal marketing was found to be a useful pathway in developing market orientation.

  8. The effect of marketing innovation, market orientation, and social capital on competitive advantage and marketing performance: A study in MSMEs of embroidery Central Java Province

    OpenAIRE

    Ag. Sunarno Handoyo

    2015-01-01

    This study deals with marketing innovation, market orientation, and social capital in affecting the competitive advantage and marketing performance in Micro, Small, and Medium Enterprises (MSMEs) of embroidery in Central Java Province. In this respect, this study tried to test and analyze the effect of marketing innovation, market orienta-tion, and social capital on competitive advantage and marketing performance in Micro, Small, and Medium Enterprises (MSMEs) of embroidery in Central Java Pr...

  9. Market value-oriented gas pricing in Germany

    International Nuclear Information System (INIS)

    Eimermacher, T.

    1996-01-01

    In Germany, natural gas faces stiff competition from other types of energy. In many applications, natural gas is capable of replacing other fuels. In addition there is a growing gas-to-gas competition in some European countries, either through pipeline construction by a competitor as in Germany or by mandatory third-party access as in UK. Competition leads to market value-oriented energy pricing, which is particularly evident in Germany. For the consumer, this competitive situation ensures that natural gas can be obtained (and remains available in the long term) at competitive prices

  10. Market orientation and management practices in Ghanaian firms

    DEFF Research Database (Denmark)

    Kuada, John Ernest; Buatsi, Seth N.

    2005-01-01

    The work of Jaworski and Kohli (1993) has inspired a substantial body of literature on market orientation. But most replications of their original framework have been in the developed countries. This article reports the results of a Ghanaian study that revisits the Jaworski and Kohli framework...... and compares the findings with a similar study conducted in the Ivory Coast. While providing evidence in support of the robustness of the framework, the article at the same time draws attention to the possible variations in the interpretation of the constituent constructs in the original framework...

  11. Measuring market orientation: further evidence on Narver and Slater's three-component scale.

    Science.gov (United States)

    Chakrabarty, Subhra; Rogé, Joseph N

    2003-12-01

    A mail survey of a national random sample of 2,000 marketing managers was conducted. The data provided by 222 respondents were analyzed to assess the dimensionality of Narver and Slater's 15-item measure of market orientation. A confirmatory factor analysis, using LISREL 8.53, provided support for each of the separate dimensions of customer orientation, competitor orientation, and interfunctional coordination. However, a combined 3-factor model of market orientation was not supported. Directions for research are suggested.

  12. Social media as a marketing tool for extreme-sport oriented companies

    OpenAIRE

    Korosuo, Saku

    2013-01-01

    Marketing in social media has been studied extensively in recent years, but not specifically for extreme-sport oriented companies. Even though most of the extreme-oriented companies are using social media for marketing, only a few pay special attention to its risks and possibilities. The purpose of this study is to identify extreme-sport oriented companies' practices to use social media as a marketing tool. I interviewed eight extreme- oriented companies and athletes. In addition to interview...

  13. Effects of market, e-marketing, and technology orientations on innovativeness and performance in Turkish health organizations.

    Science.gov (United States)

    Mutlu, Hanifi Murat; Sürer, Atilla

    2016-01-01

    This article investigates the effects of strategic orientation on innovativeness and performance in health organizations in Turkey. We test hypotheses that market, e-marketing, and technology orientations positively affect innovativeness and performance. Market and technology orientations are found not have a significant effect on performance, but e-marketing orientation and innovativeness have a significant and positive effect. We also investigate indirect effects on innovativeness and performance. The analyses of direct and indirect effects are an important contribution to understanding relationships among research variables.

  14. Effects of Market, E-Marketing, and Technology Orientations on Innovativeness and Performance in Turkish Health Organizations.

    Science.gov (United States)

    Mutlu, Hanifi Murat; Sürer, Atilla

    2015-01-01

    This article investigates the effects of strategic orientation on innovativeness and performance in health organizations in Turkey. We hypothesize that market, e-marketing, and technology orientations positively affect innovativeness and performance. Market and technology orientations are found not have a significant effect on performance, but e-marketing orientation and innovativeness have a significant and positive effect. We also investigate indirect effects on innovativeness and performance. The analyses of direct and indirect effects are an important contribution to understanding relationships among research variables.

  15. Effect of Marketing Knowledge Competency and Entrepreneurship Orientation on Marketing Capabilities and Marketing Performance of Fishery Smes in Malang City, East Java

    OpenAIRE

    Charir, Nur Azizah; Primyastanto, Mimit; Abidin, Zainal

    2017-01-01

    Fishery SMEs of in Malang city is increasing, these SMEs owner face up the challenge of confronting competitor's product. Fishery SMEs can improve their competitiveness through marketing knowledge competency, entrepreneurial orientation (EO) and need to grow the marketing capabilities and improving marketing performance. This study aimed to analyze the effect of marketing knowledge competency on marketing capabilities, EO on marketing capabilities, marketing knowledge competency on marketing ...

  16. Outer personal marketing as the element of the holistic orientation of organization

    Directory of Open Access Journals (Sweden)

    Agnieszka Izabela Baruk

    2013-09-01

    Full Text Available In the article the problems related to outer personal marketing as the fundamental element of the holistic marketing orientation were presented. The essence of holistic attitude was shown and its role in the effective marketing activities directed to employees of a scientific organization was underlined. The special attention was paid to the key role of potential empoyees’ knowledge about this approach. On the base of the results of the empirical researches one can state that its level is very low. It is one of the main barriers in the process of outer personal marketing implementing in the case of a scientific organization as well as in the case of others organizations.

  17. Effect of the business environment on market orientation and performance in an emerging country

    Directory of Open Access Journals (Sweden)

    József Berács

    2010-11-01

    Full Text Available In the paper the relationship between market orientation and performance, and the effect of the business environment on these two factors in an emerging economy, in Hungary, was investigated. In a research conducted at 572 firms we found that both market orientation and the business environment have an effect on business performance, albeit in a different manner. The three components of the market orientation construct (customer orientation, competitor orientation, interfunctional coordination have a positive effect on performance. Contrary to that, environmental variables (technological turbulence, market turbulence, competitive intensity, buyer power etc. proved to have a signficant impact only on the finance-based performance measures. The results provide unambiguous evidence that the environment has a strong effect on market orientation, indicating that the market orientation scale developed by Narver and Slater is a proper tool to describe the transitional processes in an emerging economy characterized by high turbulence

  18. Mind Map Marketing: A Creative Approach in Developing Marketing Skills

    Science.gov (United States)

    Eriksson, Lars Torsten; Hauer, Amie M.

    2004-01-01

    In this conceptual article, the authors describe an alternative course structure that joins learning key marketing concepts to creative problem solving. The authors describe an approach using a convergent-divergent-convergent (CDC) process: key concepts are first derived from case material to be organized in a marketing matrix, which is then used…

  19. Market Orientation in Managing Relationships with Multiple Constituencies of Croatian Higher Education

    Science.gov (United States)

    Pavicic, Jurica; Alfirevic, Niksa; Mihanovic, Zoran

    2009-01-01

    In this paper, market orientation in Croatian higher education (HE) is discussed within the context of stakeholder-oriented management. Drawing on existing studies, the "classical" empirical model, describing the market orientation of generic nonprofit organisations, has been adapted to the contingencies of the Croatian HE sector.…

  20. The effect of marketing innovation, market orientation, and social capital on competitive advantage and marketing performance: A study in MSMEs of embroidery Central Java Province

    Directory of Open Access Journals (Sweden)

    Ag. Sunarno Handoyo

    2015-12-01

    Full Text Available This study deals with marketing innovation, market orientation, and social capital in affecting the competitive advantage and marketing performance in Micro, Small, and Medium Enterprises (MSMEs of embroidery in Central Java Province. In this respect, this study tried to test and analyze the effect of marketing innovation, market orienta-tion, and social capital on competitive advantage and marketing performance in Micro, Small, and Medium Enterprises (MSMEs of embroidery in Central Java Province. The samples are 150 respondents as the owners of the embroidery business in Central Java Province. The technical analysis used is Structure Equations Modeling with AMOS Software version 22. The results show that: (1 marketing innovation has significant effect on competitive advantage; (2 market orientation has significant effect on competi-tive advantage; (3 social capital has significant effect on competitive advantage; (4 competitive advantage has significant effect on marketing performance; (5 marketing innovation has significant effect on marketing performance; (6 market orientation has significant effect on marketing performance; (7 social capital has no significant effect on marketing performance. The implication of this study is that the MSMEs of embroidery could improve marketing performance by increasing marketing innovation, market orientation, social capital and competitive advantage. This study also shows that competitive advantage is an intervening variable on marketing performance.

  1. Market-oriented Energy Revolution in China and Impacts

    Institute of Scientific and Technical Information of China (English)

    Wang Zhen; Xue Qing

    2015-01-01

    China has been undergoing a new round ofambitious reform in its energy sectors after presidentXi's call for“energy revolution”in June 2014. Thistop-down strategy paves a way to market-oriented transition for Chinese energy govern system on both industrial level and corporation level. This paper analyzes the newtrends of China's energy policy and its impacts on crude oil market as well as on Chinese state-owned petroleum enterprises. Thisrevolutionwill reshapethe managementsystemof Chinese energyindustryto cope with rising energy demand, supply restraints, huge environmental costs and backward technologies.With the deepening reform of oil and gas pricing mechanism and the opening-up of petroleum industry, Chinese domestic energy market will be upgraded towards a more rationalized and competitive system. Mixed ownerships will be introduced to stimulate the vitality, creativity and brandinfluence of state-owned petroleum corporations, pushing Chinese national oil majors to collaboratejointly withvarious foreign oil and gas companies and the emerging domestic private companies with great entrepreneurship.

  2. THE REAL ESTATE MARKET IN ROMANIA IN THE MARKET APPROACH

    Directory of Open Access Journals (Sweden)

    Cristina Mihaela Onica

    2015-05-01

    Full Text Available A real estate market is a group of companies or people that are in contact, aimed at conducting real estate transactions. The market participants may be represented by buyers, sellers, tenants, owners, debtors and creditors, entrepreneurs, managers, investors and intermediaries. The concepts of anticipation and change, with the principles of supply and demand, substitution, balance and external conditions are extremely important in the market approach. An appraiser takes into account all these principles and simulateneously tries to consider all relevant conditions for the problem appraisal, so that they could reflect reality and the local market conditions.

  3. Entrepreneurial marketing : an effectual approach

    NARCIS (Netherlands)

    Nijssen, E.J.

    2014-01-01

    How do you sell a totally new kind of product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that has the power to change the marketplace. This means that existing market research will have produced data about

  4. Entrepreneurial marketing : an effectual approach

    NARCIS (Netherlands)

    Nijssen, E.J.

    2017-01-01

    How do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that have the power to change the marketplace. Existing market research data will be largely irrelevant in these cases, making

  5. Collaborative Approaches in Emerging Markets

    DEFF Research Database (Denmark)

    Søberg, Peder Veng; Han, Yang

    2011-01-01

    , in order to increase innovation performance. The theoretical framework is based on theories on trust, as well as institutional theory. The findings suggest that cognition-based trust as well as affect-based trust is needed for successful innovative collaboration, however, in emerging markets affect......The paper investigates innovative collaboration undertaken by newly established foreign invested R&D units in emerging markets. In particular, the paper investigates how foreign invested newly established R&D centers in emerging markets can leverage local knowledge networks, such as universities......-based trust is more important than Westerners are used to. This is due to the different institutional backgrounds, in emerging markets and developed markets respectively....

  6. Defining electricity markets. An arbitrage cost approach

    International Nuclear Information System (INIS)

    Kleit, A.N.

    2001-01-01

    Market definition is a crucial component of antitrust policy. There is, however, no universally accepted method of carrying out market definition. While several approaches have been presented in the literature, each has its share of drawbacks. This paper suggests that a modeling technique based upon the theory of arbitrage is well suited to answering this question. After the empirical approach is presented, it is used to calculate antitrust market definitions between electricity hubs in the American West

  7. Improving market oriented product development in Danish food companies

    DEFF Research Database (Denmark)

    Harmsen, Hanne

    1994-01-01

    One of the factors that has been strongly associated with successful new product development is a profound knwledge of customers' needs and wants as well as the ability to transform this knowledge into specific product characteristics and benefits there is a general agreement on the importance of......-processing companies. Preliminary results show that the companies have improved their market orientation, but also that the change pro has been difficult and time-consuming and improvements rather incremental.......One of the factors that has been strongly associated with successful new product development is a profound knwledge of customers' needs and wants as well as the ability to transform this knowledge into specific product characteristics and benefits there is a general agreement on the importance...

  8. Presenting a comprehensive market oriented model and evaluating its impact on organization performance

    OpenAIRE

    Mohammad Taqi Amini; Roozbeh Habibi

    2013-01-01

    Like other innovative strategies, companies have paid more attention to market oriented strategies in recent years. This has been focused by organizations for improved effectiveness and the organization performance accelerated a lot in business competition. In responding to this fact, organizations are trying to formulate many of the issues familiar to large organizations, which have involved with market oriented strategy planning. This paper reviews key elements in market-oriented strategy p...

  9. MARKET ORIENTATION IN DIGITAL ENTREPRENEURSHIP: ADVANTAGES AND CHALLENGES IN A WEB 2.0 NETWORKED WORLD

    OpenAIRE

    NEIL HAIR; LYLE R. WETSCH; CLYDE EIRÍKUR HULL; VICTOR PEROTTI; YU-TING CAISY HUNG

    2012-01-01

    Strong market orientation is essential to firm success. In the diverse and dynamic digital environment, a strong market orientation philosophy is even more important to the digital entrepreneur. We explore the advantages and challenges that the networked world offers the market-oriented digital entrepreneur. In particular, we examine the role of electronic community and communication and how successful digital entrepreneurs takes advantage of electronic community technologies to facilitate mo...

  10. Centralization of Authority, Market Orientation, and Customer Relationship Management in the Banking Sector: A Study in India

    Directory of Open Access Journals (Sweden)

    Jose VARGHESE

    2017-06-01

    Full Text Available Buyer-seller exchange relationship in the personal selling context is a topic of great interest in the financial services sector. In today’s highly competitive scenario where market offers are largely homogenous, an organization’s relationship orientation is found to have a significant impact on the extent to which relationships are developed between salespeople and the customers. Customer oriented selling approach benefits both the salesperson and the organization since it has got positive associations with customer relationships. The strength of the relationship between market orientation and salesperson’s customer orientation can, however, be affected by the organization’s decision to regulate authority. This paper attempts to understand the influence organization’s regulation of authority on orientation at an individual and organizational level in the financial services industry.

  11. [Recovery of consciousness: process-oriented approach].

    Science.gov (United States)

    Gusarova, S B

    2014-01-01

    Traditionally psychological neurorehabilitation of neurosurgical patients is provided subject to availability of clear consciousness and minimal potential to communicate verbally. Cognitive and emotional disorders, problems in social adaptation, neurotic syndromes are normally targets in such cases. We work with patients having survived severe brain damage being in different states of consciousness: vegetative state, minimal state of consciousness, mutism, confusion, posttraumatic Korsaroff syndrom. Psychologist considers recovery of consciousness as the target besides traditional tasks. Construction of communication with patient is central part of such job, where the patient remains unable to contact verbally, yet it is impossible to consider potential aphasia. This is a non-verbal "dialogue" with patient created by psychologist with gradual development and involving other people and objects of environment. Inline with modern neuroscientific achievements demonstrating ability to recognize by patients with severe brain injury (A. Owen, S. Laureys, M. Monti, M. Coleman, A. Soddu, M. Boly and others) we base upon psychological science, on psychotherapeutic approaches containing instruments inevitable to work with patients in altered states of consciousness and creation of non-verbal communication with patient (Jung, Reich, Alexander, Lowen, Keleman, Arnold and Amy Mindell, S. Tomandl, D. Boadella, A. Längle, P. Levin etc). This article will include 15 years of experience to apply Process-oriented approach by A. Mindell to recovery of consciousness of neurosurgical patients based on work with "minimal signals" (micro moves, breath, mimic reactions etc.), principle of feedback, psychosomatic resonance, empathy.

  12. MOMCC: Market-Oriented Architecture for Mobile Cloud Computing Based on Service Oriented Architecture

    OpenAIRE

    Abolfazli, Saeid; Sanaei, Zohreh; Gani, Abdullah; Shiraz, Muhammad

    2012-01-01

    The vision of augmenting computing capabilities of mobile devices, especially smartphones with least cost is likely transforming to reality leveraging cloud computing. Cloud exploitation by mobile devices breeds a new research domain called Mobile Cloud Computing (MCC). However, issues like portability and interoperability should be addressed for mobile augmentation which is a non-trivial task using component-based approaches. Service Oriented Architecture (SOA) is a promising design philosop...

  13. The orientation to the marketing like road to strengthen the commercial administration of the cooperative company

    Directory of Open Access Journals (Sweden)

    Liana Padrón Carmona

    2015-12-01

    Full Text Available Cooperatives are one of the forms of business organization in response to its operating principles can become involved in local development. However in order to realize this aspiration is required to adapt to market demands to boost its productive supply of goods and services without losing its essence. It is in this context that the marketing orientation is offered as a way to promote the downsizing of the business of cooperative enterprises, thus contributing to meet the demands of its customers and achieve sustained profitability. With the development of this work is meant to briefly highlight the advantages of adopting marketing approach in business management of cooperatives as guarantor of achieving economic and social objectives.

  14. Political Market Orientation: A Framework for Understanding Relationship Structures in Political Parties

    DEFF Research Database (Denmark)

    Ormrod, Robert P.; Savigny, Heather

    2012-01-01

    This article is motivated by the growing need to integrate the current political science and marketing literature in order to provide a deeper understanding of the behaviour of political actors and their relationships with relevant stakeholder groups. In our article, we demonstrate how Ormrod...... strive for contextual sensitivity. By adopting this approach it is hoped that the fears noted by political scientists that political marketing is solely concerned with applying standard management models to political parties with the resulting emphasis on communication tactics at election time, together......’s conceptual model of political market orientation complements political science models of party organization by drawing attention to the competing interests of stakeholders in shaping party strategy and organizational structure. We treat parties as a multitude of actors rather than as monolithic entities...

  15. A Study of the Need to Establish a Market-oriented Culture in ...

    African Journals Online (AJOL)

    A Study of the Need to Establish a Market-oriented Culture in Educational ... critical in getting the word out to the target market, i.e. learners and parents, that the institution ... A typical marketing mix for developing an effective marketing strategy, ...

  16. Strategic management approach to marketing

    OpenAIRE

    Jović Mile B.

    2004-01-01

    The marketing concept is not a theory of marketing, but a philosophy of business. It affirms that the key to meeting the objectives of stake-holders is to satisfy customers. In competitive manners this means that success goes to those firms which are best in meeting the needs of its customers. A business that fails to do this in a competitive economy will not survive because customers will go elsewhere. Business that are good at satisfying customer needs have the best opportunities to grow an...

  17. The role of business ethics in the relationship between market orientation and business performance

    Directory of Open Access Journals (Sweden)

    Gusti Oka Widana

    2015-03-01

    Full Text Available The positive of impact of market orientation toward business performance of a company is a common wisdom in the marketing literatures. Hence the prior studies recommend that the connection will depend on other strategic actions. In this regards, this study tries to assess the construct of business ethics as the precedent of market orientation in the context of Indonesia Islamic banks. Upon assessing data using SmartPLS, this study finds that market orientation is the determinant of business performance and Islamic business ethics is the precedent of market orientation. However, market orientation is not effective as the mediator in the relationship between Islamic business ethics and business performance. The discussion of this finding is provided as well as the managerial implication at the end of this paper.

  18. Internal marketing, customer orientation, and organizational commitment: moderating effects of work status.

    Science.gov (United States)

    Huang, Meiju; Chen, Mei-Yen

    2013-08-01

    Associations among internal marketing, customer orientation, and organizational commitment were examined, particularly with regard to the moderating effects of work status on the relationships between internal marketing and customer orientation or organizational commitment, in a cross-sectional design with structural equation modeling. Two studies (Ns = 119 and 251) were conducted among full- and part-time service employees at Taipei Sports Centers. Internal marketing was associated with organizational commitment and customer orientation. Customer orientation was associated with organizational commitment and partially mediated the relation between internal marketing and organizational commitment. Furthermore, work status significantly moderated the relationships between internal marketing and customer orientation but not between internal marketing and organizational commitment. Implications and directions for future research were discussed.

  19. A unified innovation approach to emerging markets

    DEFF Research Database (Denmark)

    Agarwal, Nivedita; Brem, Alexander; Grottke, Michael

    2014-01-01

    for emerging markets (2) and establish relative importance of key factors for product managers while conceptualizing a new product for emerging markets. In the first part, the study assembles the list of characteristics from the selected innovation theories revolving around emerging markets. Subsequently...... the overarching innovation approach for emerging markets and provides a common definition for a product considered relevant for emerging market. The results show high prioritization given to cost effective, easy to use and problem centric as compared to the sustainability, no-frills, resourceful, breakthrough...... and fast-to-market factors by product managers. However, the paper acknowledges that the prioritization results are subject to change given different motivation behind the various theories. Finally the paper proposes that, the eight key factors required factors to “play in” emerging markets would...

  20. An Object-Oriented Approach to C++ Compiler Technology

    NARCIS (Netherlands)

    Sminchisescu, Cristian; Telea, Alexandru

    1999-01-01

    This paper focuses on the use of object-oriented approaches to syntactical and semantical analysis for complex object-oriented languages like C++. We are interested in these issues both from a design and implementation point of view. We implement a semantic analyzer in an object-oriented manner,

  1. Internal Market Orientation Framework as a Source of Improving Service Quality within the Malaysian Hotel Industry

    Directory of Open Access Journals (Sweden)

    Lahap J.

    2014-01-01

    Full Text Available This paper is developed as a means to discover the importance of improving service quality within the Malaysian Hotel Industry. To support that contention it was found that there are a number of methodologies or approaches that can be used to improve service delivery. Recent publications show that there is an emerging methodology sought to improve employee performance and one of the approaches are known as Internal Market Orientation. The Internal Market Orientation model consists of three dimensions and they are: i Internal Market Intelligence Generation (IMIG, ii Internal Communication (IC, and iii Response to Intelligence (RTI. Despite of that this study will only highlight the third dimensions of the framework that is Response to Intelligence. A number of conclusive findings were found and it can be used to enhance employee performance and it is as well has the ability to improving the quality of service towards hotel guests. Notwithstanding, the findings of this study can be used to improve the competitive advantage of Malaysian Hotels and therefore, assisting the country to achieve competitiveness and leads to the creation of premier tourist destination in the world.

  2. MARKETING RESEARCH: A CONCEPTUAL APPROACH

    OpenAIRE

    Priya Chandra Ojha

    2017-01-01

    Objective: The requirement of consumers of goods and services are wide and variable. The firms involved in producing goods and providing services always try to fulfill the needs of various consumers and launch new products and apply innovative techniques because their main aim is to satisfy the consumer needs. The main task of marketing management is to fulfill the aspiration of the consumers. It is a human activity directed at satisfying needs and wants through exchange process. It is thus i...

  3. Marketing in Admissions: The Information System Approach.

    Science.gov (United States)

    Wofford, O. Douglas; Timmerman, Ed

    1982-01-01

    A marketing information system approach for college admissions is outlined that includes objectives, information needs and sources, a data collection format, and information evaluation. Coordination with other institutional information systems is recommended. (MSE)

  4. The effect of market orientation and its components on innovation consequences : A meta-analysis

    NARCIS (Netherlands)

    Grinstein, A.

    While there is a rich body of research on market orientation's effect on business performance, much little attention has been given to its effect on innovation consequences. This is the first meta-analytic effort to study the independent effects of market orientation components (customer

  5. The implementation of a market orientation. Designing frameworks for managerial action

    NARCIS (Netherlands)

    van Raaij, E.M.

    2001-01-01

    Many managers aspire to improve the degree of market orientation of their organization. In concordance with popular belief, there is scientific evidence to support the proposition that higher degrees of market orientation are associated with higher returns on investment. In this book, the author

  6. Organizational Culture in Community Colleges: Connecting Market Orientation, Quality, and Student Engagement

    Science.gov (United States)

    McManimon, Debra J.

    2012-01-01

    To enhance their competitive advantage in the marketplace, many business leaders develop market orientation strategies designed to increase customer engagement. These market orientation strategies include improvement in service delivery, relationship management, customer satisfaction, and quality control methods. There is a lack of understanding…

  7. Come on Higher Ed...Get with the Programme! A Study of Market Orientation in International Student Recruitment

    Science.gov (United States)

    Ross, Mitchell; Grace, Debra; Shao, Wei

    2013-01-01

    This paper investigates higher education (HE) student recruitment practices from the standpoint of market orientation. By adopting the well-established market orientation framework of Narver and Slater [1990, The effect of a market orientation on a business profitability. "Journal of Marketing" 54, no. 4: 20-35], we examine the extent to…

  8. Marketing Approach to Management of Spatial Development

    Directory of Open Access Journals (Sweden)

    Daniil Petrovich Frolov

    2013-06-01

    Full Text Available Marketing of territories is a modern mechanism of management of spatial entities› development (cities, regions, etc., which is based on the principles of regulated self-organization and cultivation of self-generating trends. In this paper territories are considered as socially responsible multistakeholder quasi-corporations that produce specific goods and promote their own brands. But it is not clear yet what marketing of territories is – the function or ideology of regional administration? How do regional marketing and branding correlate? What is «the product of the territory» and who are its› consumers? Why are instituting territorial goods so important? How do the traditional socio- economic development strategy and marketing strategy of the region relate? What is the action mechanism of the regional marketing? The article presents the author›s answers to these and other issues of theory and practice of regional marketing in the context of new methodological approaches

  9. Object oriented approach to B reconstruction

    International Nuclear Information System (INIS)

    Katayama, N.

    1992-01-01

    The complexity of full and partial reconstruction of B mesons has led CLEO to use object oriented techniques to do physics data analyses. An object oriented language for HEP data analysis was designed, a compiler which translates the user code into C++ source code, has been written using the UNIX tools, lex and yacc. The resulting C++ code can be linked and run in the normal CLEO data analysis system

  10. Pilot study comparing market orientation culture of businesses and schools of business.

    Science.gov (United States)

    Harmon, Harry A; Webster, Robert L; Hammond, Kevin L

    2003-08-01

    A market orientation culture has been described as one that blends an organization's commitment to customer value with a process of continuously creating superior value for customers. Developing such a culture is further described as (1) obtaining information about customers, competitors, and markets, (2) examining the gathered information from a total organizational perspective, (3) deciding how to deliver superior customer value, and (4) implementing actions to provide value to customers. A market orientation culture focuses on the customer, identifies issues in the competitive environment, and coordinates all functional areas to achieve organizational objectives. Research has found businesses with higher market orientation are more successful in achieving organizational objectives. The measurement of market orientation within businesses has been empirically tested and validated. However, empirical research on market orientation in nonprofit organizations such as universities has not been examined. This study investigated market orientation within the university setting, specifically Schools of Business Administration, and compared these data with previously published data within the business sector. Data for comparative purposes were collected via a national survey. Hypothesis testing was conducted. Results indicated significantly lower market orientation culture within the schools of business as reported by AACSB Business School Deans vis-à-vis managers of business enterprises.

  11. The Supply Chain, a Strategic Marketing Approach

    Directory of Open Access Journals (Sweden)

    Ştefan Claudiu Căescu

    2013-02-01

    Full Text Available The main objective of this article is to integrate strategic marketing instruments within the supply chain in relationship with the suppliers. In order to integrate the commercial and economic activities at the supply chain level there is a need of developing tight relationships between the customer and the supplier. Thus, it is justified to approach the supply chain from a strategic perspective and the strategic marketing tools are perfectly applicable on the business-to-business market. Our research, has led us to the conclusion that, especially on business to business markets, organizations focus their marketing activities not only on the relationship with their customers, but on the relationship with their suppliers as well. In the supply chain, companies appear as buyers and as clients for the suppliers of goods, financial resources and of work force. Starting from this, we have developed a quantitative marketing research, interviewing 60 organizations from the business-to-business Romanian market, with the purpose of identifying the way in which companies from the B2b market integrate strategic marketing in their supply-chain.

  12. Study of relationship between the organizational structure and market orientation from the viewpoint of nurse managers.

    Science.gov (United States)

    Bahadori, Mohammadkarim; Yaghoubi, Maryam; Javadi, Marzieh; Rahimi, Zahreh Agha

    2015-01-01

    Considering globalization of health care and quality improvement trend to respond to competition and customer orientation, attention to organizational structure and its relationship with market orientation is essential. Therefore, this study reviews the relationship between organizational structure and market orientation in selected hospitals of Isfahan (Iran). This study was a descriptive survey. The study population comprised nurse managers from selected hospitals (n = 80). Data collection tools were two questionnaires (market orientation questionnaire and organizational structure) that the validity and reliability were confirmed (r = 0.83 for market orientation questionnaire and r = 0.87 for organizational structure). SPSS (Ver. 16) software was used for the analyses. The mean score of organizational structure was 65.4 (11.2) and total mean of market orientation was 51.14 (17.6). All aspects of the organizational structure (Organization Centralization, Formalization in Organization, and Organization Complication) and market orientation (responding to competition, accountability, customer satisfaction, intelligent organization)-except by responding to clients with Formalization in Organization-as well as all aspects of the Systemic attitude (the system of internal coordination and communication systems_ and market orientation (responding to competition, accountability, customer satisfaction, intelligent organization), there was a meaningful relationship (P organizational structure and can lead managers' view to the analysis and recognizing elements of success and achievement to goals. With increasing competition in markets, globalization of health services, and presence in international markets and more attention to patients' satisfaction, hospitals need to understand and use of market orientation in order to promote quality and services in the health care system.

  13. A Study of the Need to Establish a Market-oriented Culture in ...

    African Journals Online (AJOL)

    A Study of the Need to Establish a Market-oriented Culture in Educational Institutions in Zimbabwe. ... The promotional culture of marketing is critical in getting the word out to the target market, i.e. ... EMAIL FULL TEXT EMAIL FULL TEXT

  14. CRISP. Market-oriented online supply-demand matching

    International Nuclear Information System (INIS)

    Kamphuis, I.G.; Kester, J.C.P.; Carlsson, P; Akkermans, H.

    2004-04-01

    models, however, is that, possibly, different approaches for pricing and contracting will be necessary. these approaches mimic current developments in the telecom sector. Legislation, market design and business models for power delivery have to adapted as well to establish a level playing field for the integration and embedding of small scale RES (Renewable Energy Sources) in a distributed power network setting

  15. Comparing market orientation culture of businesses and schools of business: an extension and refinement.

    Science.gov (United States)

    Webster, Robert L; Hammond, Kevin L; Harmon, Harry A

    2005-04-01

    This study extends previous work concerning the market orientation culture within specialty businesses and schools of business. Specifically, member schools of the Association to Advance Collegiate Schools of Business International are separated into public and private universities. Data were collected via a mailed survey to business schools holding membership. 106 public school deans and 35 private school deans responded, for a 23% response rate. Input from the deans was sought on their perceptions of the market orientation culture within the schools. Respondents' perceptions, rated on a 7-point scale, measured four dimensions of market orientation: customer orientation, competitor orientation, organizational coordination, and overall market orientation. Data for specialty businesses were drawn from a previous study. Comparison testing between the public and private business schools' deans and business managers was conducted. Analysis indicated perceived market orientation was significantly higher for deans of private business schools than public business schools. Compared with business managers, private school deans were statistically different on only one of the four dimensions, whereas public business school deans' scores were significantly different from those of business managers on all four. Compared with each other, business school deans were statistically different on three dimensions, with private school deans reporting greater market orientation.

  16. An operatorial approach to stock markets

    International Nuclear Information System (INIS)

    Bagarello, F

    2006-01-01

    We propose and discuss some toy models of stock markets using the same operatorial approach adopted in quantum mechanics. Our models are suggested by the discrete nature of the number of shares and of the cash which are exchanged in a real market, and by the existence of conserved quantities, like the total number of shares or some linear combination of cash and shares. The same framework as the one used in the description of a gas of interacting bosons is adopted

  17. Relationship-oriented cultures, corruption, and international marketing success

    OpenAIRE

    Chandler, JD; Graham, JL

    2010-01-01

    This study explores the general problems associated with marketing across international markets and focuses specifically on the role of corruption in deterring international marketing success. The authors do this by introducing a broader conceptualization of corruption. The dimensions of corruption and their importance in explaining the exporters' successes in international markets are developed empirically. Partial Least Squares formative indicators are used in a comprehensive model includin...

  18. Walking the talk: is your library a marketing oriented organisation?

    OpenAIRE

    Ewers, Barbara

    2004-01-01

    Libraries are increasingly vocal about the need to adopt strategic marketing management which is the process of creating and facilitating the exchange of products of value with others. However, the largest proportion of library and information science literature on marketing deals promotion and public relations which is only a small part of the marketing mix. There seems to have been a fragmented application of marketing principles in the management and operation of libraries because they hav...

  19. Object Oriented Software Development Using A Use-Cases Approach

    African Journals Online (AJOL)

    Object Oriented Software Development Using A Use-Cases Approach. ... to the analysis and design of an online banking system using the Use-Cases method of Jacobson. ... thus bringing the benefits of object orientation into important software projects. Journal of Applied Sciences and Environmental Management Vol.

  20. A novel approach to electricity market education

    International Nuclear Information System (INIS)

    Karjalainen, R.; Viljainen, S.; Partanen, J.

    2007-01-01

    The special characteristics of the competitive Nordic electricity markets were discussed with particular references to the challenges of operating an open power market. Electricity prices in Norway are highly volatile and difficult to estimate because the demand for electricity depends highly on temperature, while the supply of electricity is influenced by water reservoir levels and the price of carbon dioxide allowances. An innovative approach to power engineering education was proposed in an effort to provide power engineering students at Lappeenranta University of Technology (LUT) with skills that are needed for open electricity markets. In addition to the basic power engineering skills, these include an understand of risk management, financing, sales and marketing. The approach was based on developing theoretical and practical teaching methods that are applied in power engineering education at LUT. The practical learning methods played a key role in the development of a Power Exchange Game which was based on the operation of the Nordic power exchange Nord Pool. During the game, student teams used their knowledge and acted as portfolio managers of electric utilities where they analyzed and made decisions regarding the operation in the Nordic electricity market. Upon completion of the game, students were expected analyze their own performance in a final report. Most of the students considered the course an effective and interesting way to study the operation of electricity markets. 9 refs., 1 tab., 9 figs

  1. Market-oriented health care reforms: trends and future options.

    Science.gov (United States)

    van de Ven, W P

    1996-09-01

    In many (predominantly) publicly financed health care systems market-oriented health care reforms are being implemented or have been proposed. The purpose of these reforms is to make resource allocation in health care more efficient, more innovative and more responsive to consumers preferences while maintaining equity. At the same time, the advances in technology result in a divergence of consumers' preferences with respect to health care and urge society to (re)think about the meaning of the solidarity principle in health care. In this paper we indicate some international trends in health care reforms and explore some potential future options. From an international perspective we can observe a trend towards universal mandatory health insurance, contracts between third-party purchasers and the providers of care, competition among providers of care and a strengthening of primary care. These trends can be expected to continue. A more controversial issue is whether there should also be competition among the third-party purchasers and whether in the long run there will occur a convergence towards some "ideal" model. Although regulated competition in health care can be expected to yield more value for money, it might yield both more efficiency and higher total costs. It has been argued that equity can be maintained in a competitive health care system if we interpret equity as "equal access to cost-effective care within a reasonable period of time". Because the effectiveness of care has to be considered in relation to the medical indication and the condition of the patient, the responsibility for cost-effective care rests primarily with the providers of care. Guidelines and protocols should be developed by the profession and sustained by financial incentives embedded in contracts. It has been argued that the third-party purchasers could start to concentrate on the contracts with the primary care physicians. Contracts with other providers could then be a natural

  2. ESARDA approach to facility oriented safeguards problems

    International Nuclear Information System (INIS)

    Stewart, R.

    1979-01-01

    The paper outlines the brief history of a Working Group composed of nuclear fuel plant operators, safeguards research workers and safeguards inspectors who are examining facility orientated problems of nuclear materials control and verification activities. The working program is reviewed together with some examples of various problems and the way the group is collaborating to develop solutions by pooling resources and effort. Work in European low enriched uranium fabrication plants from UF 6 to finished fuel is discussed in connection with mesurement practices, real time accounting, error propagation and analysis, verification and surveillance

  3. Performance Marketing Model through Acculturation Innovation and Market Orientation in the Bakery Industry

    Directory of Open Access Journals (Sweden)

    Sutarlan SULISTIYANI

    2017-04-01

    Full Text Available Small and Medium Enterprises (SMEs have their own superiority in which they pervade not only in terms of human resources, but also in their role in national economic development. The aim of this study is to develop acculturation innovation and competing superiority for increasing the marketing development of the bakery business actors in Central Java. This study’s sample consists of 161 respondents who are bakery business owners from Central Java. By using the purposive sampling technique, several criteria were considered for the SMEs representatives from the bakery industry sample, such as the SMEs must be certified at Disperindag, have at least one employee, and invest at least IDR 1.000.000,- . The analyzing method that is used in this study is SEM. The result of the study shows the market orientation with specific dimensions, such as gaining information about the customers’ needs, competitors’ powers, and functions’ coordination affected competitors’ superiority, and acculturation innovation. While it comes to some dimensions such as changes in culture-based products, culture-based price’ changing, culture-based packaging, and production processes, competing superiority is affected.

  4. Object-Oriented Approach to Manipulating Acoustic and Seismic Spectra

    National Research Council Canada - National Science Library

    Wilson, D. K; Torrey, Jacob I

    2006-01-01

    The software design and underlying mathematics for an object-oriented, Java-based approach to creating and manipulating frequency-dependent functions, such as power spectral densities, is described...

  5. DESIGN FOCUSED ORIENTATION PROCESSES FOR MANAGING INVESTMENT COMPANIES IN THE FOREIGN EXCHANGE MARKET

    Directory of Open Access Journals (Sweden)

    Анатолий Аркадьевич АНАТОЛЬЕВ

    2015-05-01

    Full Text Available This report examines the investment companies operating in the market Forex. Business process analysis showed the design direction of their activities. Dedicated two groups of projects of investment companies can position them as project-oriented organization.

  6. Natural gas as a public utilities' generator for market orientation

    International Nuclear Information System (INIS)

    Delnoij, J.

    1995-01-01

    The forthcoming free market for the energy sector in Europe is discussed. The author (retiring chairman of KVGN) advocates strengthening the collective market position of energy distribution companies and of the total gas sector, e.g. by continuing the combination of gas distribution and gas purchase and by increased tuning of research and market developments. Energy distribution companies have to strengthen the relation with their customers and set explicit quality objectives. The author also supported competition between the different forms of energy on the energy market and the strive of the gas sector to substitute polluting energy carriers, and electricity generated from these low-efficient energy carriers, by gas

  7. APE (state-oriented approach) centralized control procedures

    International Nuclear Information System (INIS)

    Astier, D.; Depont, G.; Van Dermarliere, Y.

    2004-01-01

    This article presents the progressive implementation of the state-oriented approach (APE) for centralized control procedures in French nuclear power plants. The implementation began in the years 1982-83 and it concerned only the circuits involved in engineered safeguard systems such IS (safety injection), EAS (containment spray system) and GMPP (reactor coolant pump set). In 2003 the last PWR unit switched from the event oriented approach to APE for post-accidental situations

  8. Classroom EFL Writing: The Alignment-Oriented Approach

    Science.gov (United States)

    Haiyan, Miao; Rilong, Liu

    2016-01-01

    This paper outlines the alignment-oriented approach in classroom EFL writing. Based on a review of the characteristics of the written language and comparison between the product-focused approach and the process-focused approach, the paper proposes a practical classroom procedure as to how to teach EFL writing. A follow-up empirical study is…

  9. Market-Oriented Cloud Computing: Vision, Hype, and Reality for Delivering IT Services as Computing Utilities

    OpenAIRE

    Buyya, Rajkumar; Yeo, Chee Shin; Venugopal, Srikumar

    2008-01-01

    This keynote paper: presents a 21st century vision of computing; identifies various computing paradigms promising to deliver the vision of computing utilities; defines Cloud computing and provides the architecture for creating market-oriented Clouds by leveraging technologies such as VMs; provides thoughts on market-based resource management strategies that encompass both customer-driven service management and computational risk management to sustain SLA-oriented resource allocation; presents...

  10. Knowledge management, market orientation, innovativeness and organizational outcomes: a study on companies operating in Brazil

    OpenAIRE

    Ferraresi, Alex Antonio; Santos, Silvio Aparecido dos; Frega, José Roberto; Pereira, Heitor José

    2012-01-01

    This article analyzes the study of the relationship among knowledge management, the company's market orientation, innovativeness and organizational outcomes. The survey was conducted based on a survey held with executives from 241 companies in Brazil. The evidence found indicates that knowledge management directly contributes to market orientation, but it requires a clearly defined strategic direction to achieve results and innovativeness. It was also concluded that knowledge, as a resource, ...

  11. Risk evaluation: A cost-oriented approach

    International Nuclear Information System (INIS)

    Rogers, B.H.

    1998-01-01

    This method provides a structured and cost-oriented way to determine risks associated with loss and destruction of industrial security interests consisting of material assets and human resources. Loss and destruction are assumed to be adversary perpetrated, high-impact events in which the health and safety of people or high-value property is at risk. This concept provides a process for: (1) assessing effectiveness of all integrated protection system, which includes facility operations, safety, emergency and security systems, and (2) a qualitative prioritization scheme to determine the level of consequence relative to cost and subsequent risk. The method allows managers the flexibility to establish asset protection appropriate to programmatic requirements and priorities and to decide if funding is appropriate. The evaluation objectives are to: (1) provide for a systematic, qualitative tabletop process to estimate the potential for an undesirable event and its impact; and (2) identify ineffective protection and cost-effective solutions

  12. Relationship Between Market Orientation and Business Performance in Czech and German High-Tech Firms

    Directory of Open Access Journals (Sweden)

    Patrik Jangl

    2015-12-01

    Full Text Available The main goal of this paper is to find out an index of market orientation, and explore the relationship between four components of market orientation in high-tech firms and their business performance. Business performance was studied as a one-dimensional construct. Market orientation in this study is defined as a process of intelligence generation about customers and competitors, intelligence dissemination and integration within the company across teams, and responsiveness to market intelligence in the form of coordinated action. The statistical sample was represented by 164 Czech and 187 German high-tech firms in the manufacturing industry. Respondents (sales and marketing managers completed a questionnaire and marked their rate of approval with individual statements on a Likert scale ranging from 1 to 7. Market orientation and business performance level was determined as the arithmetic mean (x̄ of the measured values. Depending on the size of the total market orientation index (MOI, Czech (x̄=5.2 and German (x̄=5.14 high-tech firms are medium market-oriented. The business performance index (BPI reached a slightly higher value in Germany (x̄=5.22 as compared to the Czech Republic (x̄=5.13. The main method to reach the target was correlation and regression analysis. This study confirmed a hypothesis about the existence of a correlation between components of market orientation and business performance. Three of the four relationships in the multiple regression model were significant. On the other hand, the study found no positive significant correlation between competitor intelligence generation and business performance.

  13. Agri-Environmental Policy Measures in Israel: The Potential of Using Market-Oriented Instruments

    Science.gov (United States)

    Amdur, Liron; Bertke, Elke; Freese, Jan; Marggraf, Rainer

    2011-05-01

    This paper examines the possibilities of developing agri-environmental policy measures in Israel, focusing on market-oriented instruments. A conceptual framework for developing agri-environmental policy measures is presented, first in very broad lines (mandatory regulations, economic instruments and advisory measures) and subsequently focusing on economic instruments, and specifically, on market-oriented ones. Two criteria of choice between the measures are suggested: their contribution to improving the effectiveness of the policy; and the feasibility of their implementation. This is the framework used for analyzing agri-environmental measures in Israel. Israel currently implements a mix of mandatory regulations, economic instruments and advisory measures to promote the agri-environment. The use of additional economic instruments may improve the effectiveness of the policy. When comparing the effectiveness of various economic measures, we found that the feasibility of implementation of market-oriented instruments is greater, due to the Israeli public's preference for strengthening market orientation in the agricultural sector. Four market-oriented instruments were practiced in a pilot project conducted in an Israeli rural area. We found that in this case study, the institutional feasibility and acceptance by stakeholders were the major parameters influencing the implementation of the market-oriented instruments, whereas the instruments' contribution to enhancing the ecological or economic effectiveness were hardly considered by the stakeholders as arguments in favor of their use.

  14. Cross-national differences in price–role orientation and their impact on retail markets

    DEFF Research Database (Denmark)

    Zielke, Stephan; Komor, Marcin

    2015-01-01

    This paper analyzes differences in price–role orientations between economically developed and emerging markets and how these differences influence store brand and store format preferences. It extends cross-national research on price–role orientations by (1) focusing on culturally similar...

  15. Marketing Planning Determining the orientation of Advertising Planning——Teaching Experience on the Inevibility for Advertising Planning to Embody the Intention and Approach of 4P%营销策划决定着广告策划方向——广告策划必须体现4P意图及途径的教学体会

    Institute of Scientific and Technical Information of China (English)

    谢仲文

    2011-01-01

    The Marketing Mix(or 4P for short) is a key theory of marketing management as well as an important approach for enterprises to influence and stimulate consumers' demand.Marketing planning is a kind of planning and management for the overall tactics and strategies of enterprises'marketing and it determines the orientation of advertising planning,the essence of which is the combination of 4P.Therefore,advertising planning must embody the intention of 4P.However,how advertising planning can embody the intention of 4P is a difficult point in teaching.To solve the problem,some suggestions are given as follows: analyzing the 4P is the precondition;understanding that advertising planning must embody the intention of 4P is the key point;putting forward the approach to make advertising planning embody the intention of 4P is the guarantee.%市场营销组合(the marketing mix),简称4P组合,是市场营销的核心理论,也是企业影响和刺激消费者需求的一种手段。营销策划是对企业营销整体战略与策略的运筹,决定着广告策划的方向,其实质是4P组合的过程。所以,广告策划必须体现4P意图。然而,广告策划如何做到体现4P意图,是教学的难点问题。4P组合析疑是前提,明确广告策划必须体现4P意图是关键,提出广告策划体现4P意图的途径是保证。

  16. The Impact of Market Orientation on Patient Safety Climate Among Hospital Nurses.

    Science.gov (United States)

    Weng, Rhay-Hung; Chen, Jung-Chien; Pong, Li-Jung; Chen, Li-Mei; Lin, Tzu-Chi

    2016-03-01

    Improving market orientation and patient safety have become the key concerns of nursing management. For nurses, establishing a patient safety climate is the key to enhancing nursing quality. This study explores how market orientation affects the climate of patient safety among hospital nurses. We proposed adopting a cross-sectional research design and using questionnaires to collect responses from nurses working in two Taiwanese hospitals. Three-hundred and forty-three valid samples were obtained. Multiple regression and path analyses were conducted to test the study. Market orientation was defined as the combination of customer orientation, competitor orientation, and interfunctional coordination. Customer orientation directly affects the climate of patient safety. Although the findings only supported Hypothesis 1, competitor orientation and interfunctional coordination positively affected the patient safety climate through the mediating effects of hospital support for staff. Health care managers could encourage nurses to adopt customer-oriented perspectives to enhance their nursing care. In addition, to enhance competitor orientation, interfunctional coordination, and the patient safety climate, hospital managers could strengthen their support for staff members. © The Author(s) 2014.

  17. "Drenched in the Past:" the Evolution of Market-Oriented Reforms in New Orleans

    Science.gov (United States)

    Jabbar, Huriya

    2015-01-01

    As the city with the largest charter-school market share in the United States, New Orleans, Louisiana exemplifies market-oriented models in education. For a city that is so "drenched in the past," the reform movement in New Orleans typically neglects historical context, often dismissing the education system pre-Katrina as simply corrupt…

  18. Stages in the development of market orientation publication activity : A longitudinal assessment

    NARCIS (Netherlands)

    Goldman, Arieh; Grinstein, A.

    2010-01-01

    Purpose: Market orientation (MO) is at the center of the marketing discipline and has been the focus of one of the longest and richest research efforts in the field. This paper aims to study the development of the MO research area and changes in its nature, and the implications these have for MO

  19. A survey on the effects of aggressive marketing, price leadership and product focus on marketing channels in relationship-oriented marketing

    Directory of Open Access Journals (Sweden)

    Ali Ghanbarzad

    2014-04-01

    Full Text Available In this paper, we have performed a survey to study the effects of aggressive marketing, price leadership and product focus on marketing channels in relationship-oriented marketing. The study adopts a model developed earlier by Rokkan and Haugland (2002 [Rokkan, A. I., & Haugland, S. A. (2002. Developing relational exchange: effectiveness and power. European Journal of Marketing, 36(1/2, 211-230.]. The study has been executed among all managers of a firm named PET Technologies. There were 30 managers working for the proposed case study of this paper and we have designed a questionnaire in Likert scale and distributed it among all managers of this firm. Cronbach alpha is calculated as 0.931, which is well above the minimum acceptable level of 0.70. The results have confirmed that all thee marketing strategies influence on relationship-oriented marketing, positively.

  20. Research problems and trends of the pharmaceutical market Sudan as social oriented structure of the country

    OpenAIRE

    Олена Миколаївна Євтушенко; Осама Абузаїд Мохамед Нур Ахмед

    2016-01-01

    Aim: The research object was the definition of problems and tendencies of pharmaceutical market development of Sudan as the country which in recent years tries to pull through the consequence of political and economic crisis and to build the socially oriented model of the state.Methods: In the researches it has been used the marketing and economic analysis methods as well as the historical, logical, comparative and graphic methods.Results: The authors represented the marketing analysis result...

  1. Reducing Information Gap and Increasing Market Orientation in the Agribusiness Sector: Some Evidences from Apulia Region.

    Science.gov (United States)

    Contò, Francesco; Santini, Cristina; La Sala, Piermichele; Fiore, Mariantonietta

    2016-01-01

    Market orientation plays a crucial role in reinforcing firm's competitive advantage; nevertheless, marketing myopia can negatively affect a clear perception of the market. An organization that defines itself by product rather than by market terms is probably affected by marketing myopia, a narrowness of mind towards any newness - newness respect to firms' convincement and routines - coming from the external environment. In that context some scientific relevant developments that comes from recent patents have been considered. This paper explores the determinants of marketing myopia in the Apulia wine business (South Italy). The aim of this paper is to describe how experiential research based on Consumer Science research tools, can facilitate a better market knowledge. Experimental sessions carried out in 2013 in Apulia with a group of professionals from the oil and wine sectors clearly demonstrate how country of origin effect can improve marketing myopia. Through a protocol based on an "academicians - practitioners" model, professionals can be facilitated in their strategy formulation.

  2. The Decision-Oriented Interview (DOI as a Marketing Instrument for Obtaining Information about Brands

    Directory of Open Access Journals (Sweden)

    Karl Westhoff

    2014-11-01

    Full Text Available The aim of our article is not to report an empirical study but to present a toolkit which can help to collect valid information about brands. The Decision-Oriented Interview, hereafter, DOI presents empirically proven behavior regularities in interviews as a collection of checklists. The DOI has shown its usefulness in different fields of interviewing e.g. as a selection interview, in forensic assessment or a method for oral examinations. The DOI collection of explicit rules for interview design, execution and summary is described as a toolkit for collecting information relevant in marketing. The purchase decisions are presented as a basis for describing brand-differentiating situations. The use of the rules collected in the DOI checklists has clear advantages over the conventional approach in which success depends on the experience of individual project managers.

  3. Concurrent object-oriented programming: The MP-Eiffel approach

    OpenAIRE

    Silva, Miguel Augusto Mendes Oliveira e

    2004-01-01

    This article evaluates several possible approaches for integrating concurrency into object-oriented programming languages, presenting afterwards, a new language named MP-Eiffel. MP-Eiffel was designed attempting to include all the essential properties of both concurrent and object-oriented programming with simplicity and safety. A special care was taken to achieve the orthogonality of all the language mechanisms, allowing their joint use without unsafe side-effects (such as inh...

  4. [Empirical study of the market orientation of veterinarians in The Netherlands].

    Science.gov (United States)

    Schuurmans, A J; Smidts, A

    1990-04-01

    Linked to the theoretical framework of marketing in the veterinary practice, as explained in Schuurmans and Smidts (1) pp. 1-10 and Schuurmans and Smidts (2), an empirical research project has been undertaken. This research gives insight into the extent to which practices base their services on a marketing orientation. By means of telephone inquiries among a sample of 166 veterinarians, this was investigated. The research shows that veterinarians think more in a product-oriented way than in a market-oriented way, and they do not use all the opportunities a marketing orientation could bring to their services. This expresses itself, among others by not using market segmentation, by the inadequate use of the marketing mix elements communication and distribution, and by the fact that the opportunities of the marketing information system are hardly applied. By means of further research in individual practices it might be possible to give concrete advise fit for that practice. Research among the clients of the veterinarians might, beside many other kinds of research, also give valuable insights.

  5. Fair market value: taking a proactive approach.

    Science.gov (United States)

    Romero, Richard A

    2008-04-01

    A valuation report assessing the fair market value of a contractual arrangement should include: A description of the company, entity, or circumstance being valued. Analysis of general economic conditions that are expected to affect the enterprise. Evaluation of economic conditions in the medical services industry. Explanation of the various valuation approaches that were considered. Documentation of key underlying assumptions, including revenue and expense projections, projected profit, and ROI.

  6. Subordinate debt, deposit insurance and market oriented monitoring of banks

    Directory of Open Access Journals (Sweden)

    Gaurav S. Chauhan

    2016-09-01

    Full Text Available We present a model of a bank with endogenous risk choices, where delegated monitoring by an active market in subordinate debt helps in containing the bank's risk shifting in the presence of deposit insurance. In comparison to static ex ante contracting, an active market enables continuous monitoring by subordinate debt to penalise the bank's risk shifting. The model is instrumental in deriving optimal level of subordinate debt required to achieve equilibrium where banks choose risk levels consistent with the first best as envisaged by a social planner. The optimal quantity of subordinate debt further eliminates any risk shifting associated even with risk insensitive premiums.

  7. Political market orientation and strategic party postures: Some hypotheses regarding profiles and relationship strengths

    DEFF Research Database (Denmark)

    Ormrod, Robert P.; Henneberg, Stephan C. M.

    2007-01-01

    an integrated construct of political marketing strategy which is exemplified by the derivation of hypotheses of the relationships between organizational stances on the one hand, and attitudinal and behavioural aspects of political market orientation on the other. We propose two levels of hypotheses: Firstly......Recently, the areas of strategic political marketing as well as political market orientation have been the subject of several conceptual articles (e.g., Henneberg 2006a; O'Cass 1996; Ormrod 2005, 2007). These have laid the theoretical foundations for further empirical work (e.g., Henneberg 2006b; O......'Cass 1996, 2001a, 2001b; Ormrod et al. 2007; Ormrod and Henneberg 2008 forthcoming). However, despite the close conceptual relatedness between some of these concepts they have yet to be integrated to provide a more nuanced picture which researchers but also political marketing practitioners can utilise...

  8. Stakeholder orientation and organizational performance in an emerging market

    OpenAIRE

    Li, Xiaoqing; Piesse, Jenifer; Zhang, Xiaoxiang; He, Xinming

    2011-01-01

    There has been research that studies Chinese firms’ stakeholder orientation but fails to identify Chinese firms’ specific stakeholder groups. In addition, little research in this line has been conducted so far to reflect recent Chinese constitutional transition. This study seeks to fill these gaps. It extends previous studies assuming that a fixed set of stakeholders is suitable for firms in different countries context, and identifies Chinese firms’ key stakeholder groups by adopting the desc...

  9. Presenting a comprehensive market oriented model and evaluating its impact on organization performance

    Directory of Open Access Journals (Sweden)

    Mohammad Taqi Amini

    2013-08-01

    Full Text Available Like other innovative strategies, companies have paid more attention to market oriented strategies in recent years. This has been focused by organizations for improved effectiveness and the organization performance accelerated a lot in business competition. In responding to this fact, organizations are trying to formulate many of the issues familiar to large organizations, which have involved with market oriented strategy planning. This paper reviews key elements in market-oriented strategy planning with regard to competitiveness and performance in large organizations and outlines a comprehensive model for strategy planning in profit organizations. These elements include environment, top management, organization structure and market oriented strategy. Professional question of this study has a particularly important role in formulating relations of this model. These elements are well positioned to evaluate the impact of market-oriented strategy planning on organizations and their expected impacts on organization performance. A well-organized questionnaire to help organizations with their planning is proposed in this survey. Based on the proposed questionnaire, data obtained from Tehran food industry experts and analyzed by using SEM method. Results accepted eight hypotheses and rejected one.

  10. The influence of CEO gender on market orientation and performance in service small and medium-sized service businesses

    NARCIS (Netherlands)

    Davis, Peter S.; Babakus, Emin; Englis-Danskin, Paula; Pett, Tim

    2010-01-01

    This study examines the effects of CEO gender on market orientation and performance (growth and profitability) among a sample of small and medium-sized service businesses. Gender was found to have significant indirect effects (via market orientation) on both market performance (growth) and financial

  11. The impact of market orientation, product advantage, and launch proficiency on new product performance and organizational performance

    NARCIS (Netherlands)

    Robben, H.S.J.; Langerak, F.; Hultink, E.J.

    2004-01-01

    Some scholars have suggested recently that a market-oriented culture leads to superior performance, at least in part, because of the new products that are developed and are brought to market. Others have reinforced this wisdom by revealing that a market-oriented culture enhances organizational

  12. Nutritional quality and child-oriented marketing of breakfast cereals in Guatemala.

    Science.gov (United States)

    Soo, J; Letona, P; Chacon, V; Barnoya, J; Roberto, C A

    2016-01-01

    Food marketing has been implicated as an important driver of obesity. However, few studies have examined food marketing in low- and middle-income countries (LMICs). This study documents the prevalence of advertising on cereal boxes in Guatemala and examines associations between various marketing strategies and nutritional quality. One box from all available cereals was purchased from a supermarket located in an urban area in Guatemala City, Guatemala. A content analysis was performed to document child-oriented marketing practices, product claims and health-evoking images. The Nutrient Profile Model (NPM) was used to calculate an overall nutrition score for each cereal (the higher the score, the lower the nutritional quality). In all, 106 cereals were purchased, and half of the cereals featured child-oriented marketing (54, 50.9%). Cereals had a mean (±s.d.) of 5.10±2.83 product claims per cereal, and most cereals (102, 96.2%) contained health-evoking images. Child-oriented cereals had, on average, higher NPM scores (13.0±0.55 versus 7.90±0.74, Ptargeting children were generally of poor nutritional quality. Cereals displaying health claims were also not healthier than those without such claims. Our findings support the need for regulations restricting the use of child-oriented marketing and health claims for certain products.

  13. Green pricing: Customer-oriented marketing of the electricity industry

    International Nuclear Information System (INIS)

    Weller, T.

    1998-01-01

    There are at present about 15 established projects launched by energy suppliers in Germany which deserve to be called ''green pricing'' marketing strategies, and about an equal number of further projects at various stages of development which also offer as a ''green'' incentive for customers electricity from renewable energy sources. Worldwide, there are about 50 established green pricing projects, offered primarily in the USA, Switzerland and the Netherlands, and in Germany. The targeted customers of these projects for the time being are exclusively households that cannot easily switch over to other than their local suppliers. It can be expected that with progressive market liberalisation in Great Britain, the USA and, finally, in Germany, competition for this customer group will rapidly increase the number of green pricing marketing projects in these countries. This is why the article here presents a thorough analysis of the specific features of green pricing contracts, their impact on enhanced development and application of the technology for electricity generation from renewables, and a forecast on future developments. (orig./CB) [de

  14. CONTEMPORARY DEVELOPMENTS OF THE MARKETING ORIENTATION AND ACTIVITY

    Directory of Open Access Journals (Sweden)

    Ileana (BĂDULESCU ANASTASE

    2016-07-01

    Full Text Available Marketing is a new activity, whose premises for emergence must be sought at the very beginning of the 20th century. It had a slow development, localized within a country with a strong market economy. The term ‘strategy’ represents the title of one of the ten supreme magistrates, who used military force during the time of confrontations. Currently, ‘strategos’ means the planning of the enemies’ destruction by using resources, and the term ‘strategy’ is limited to the phrase. A more thorough analysis of the notion may be summed up in five key factors: plan, strategy, behavioural model, position and perspective. After the 1950s - 1960s, marketing experiences an explosive growth, being included among the preoccupations of companies from economies with different structures and degrees of development. (http://www.academia.edu/11461407/Bazele_...The USA is where strong favourable factors, such as the industrial revolution, the division of labour, the increased distances between producers and traders and the population explosion etc., appeared.

  15. Linking Entrepreneurial Orientation to Firm Performance in a Post-Socialist Market Context: the Case of Hungary

    Directory of Open Access Journals (Sweden)

    David KOVACS

    2016-12-01

    Full Text Available Entrepreneurial orientation provoked the interest of numerous scholars as well as political and administrative decision-makers. Both start-ups and already established corporate entities are increasingly persecuting new opportunities, products, and business models in order to establish superiority above their competitive environment. The tendencies evince an optimist impact of entrepreneurial orientation on business performance, namely on financial performance. Beyond the aforementioned relationship, there are impulses such as environmental and organizational factors, which are affecting the businesses. The results of this study provide evidence of the effect of entrepreneurial orientation on business performance in a post-socialist context. We test the impact of three moderators on this bivariate relationship. In contrast to the substantial body of literature for Western markets, we contribute to minimizing the considerable gap of research in post-socialist economies. Entrepreneurial orientation as an organizational behavior may affect the financial performance of businesses differently in distinct market contexts. Both, internal and external factors are crucial to identifying, analyze and monitor, to achieve superior performance and to overcome competitors. This study builds upon a stratified sampling survey of Hungarian company owners and managers from the Amadeus database. The study uses a deductive approach. For the analysis, we rely on structural equation modeling using the PLS algorithm. Our study contributes to the existing literature by means of confirming the entrepreneurial orientation to firm performance relationship for Hungary. In this context, we test the moderating effects of environmental dynamism, environmental hostility as environmental factors and firm age as an organizational factor. Environmental hostility is closely related to an unfavorable environment, deriving from rapid and radical changes in the industry, which are

  16. Unlocking water markets: an experimental approach

    Science.gov (United States)

    Cook, J.; Rabotyagov, S.

    2011-12-01

    Water markets are frequently referred to as a promising approach to alleviate stress on water systems, especially as future hydrologic assessments suggest increasing demand and less reliable supply. Yet, despite decades of advocacy by water resource economists, water markets (leases and sales of water rights between willing buyers and sellers) have largely failed to develop in the western US. Although there are a number of explanations for this failure, we explore one potential reason that has received less attention : farmers as sellers may have preferences for different elements of a water market transaction that are not captured in the relative comparison of their profits from farming and their profits from agreeing to a deal. We test this explanation by recruiting irrigators with senior water rights in the upper Yakima River Basin in Washington state to participate in a series of experimental auctions. In concept, the Yakima Basin is well situated for water market transactions as it has significant water shortages for junior water users ~15% of years and projections show these are likely to increase in the future. Participants were asked a series of questions about the operation of a hypothetical 100-acre timothy hay farm including the type of buyer, how the water bank is managed, the lease type, and the offer price. Results from 7 sessions with irrigators (n=49) and a comparison group of undergraduates (n=38) show that irrigators are more likely to accept split-season than full-season leases (controlling for differences in farm profits) and are more likely to accept a lease from an irrigation district and less likely to accept an offer from a Developer. Most notably, we find farmers were far more likely than students to reject offers from buyers even though it would increase their winnings from the experiment. These results could be used in ongoing water supply policy debates in the Yakima Basin to simulate the amount of water that could be freed by water

  17. Marketing Performance of Traditional Batik in Yogyakarta Based on Entrepreneurship Orientation and Environment Factors

    Directory of Open Access Journals (Sweden)

    Lusi SUWANDARI

    2017-12-01

    Full Text Available The purpose of this paper is to analyze the entrepreneurship orientation and environment factors that influence to improve the marketing performance of traditional batik. Through verification method can be the result of causal relationships between variables. The survey was conducted on 124 Batik’s medium small industries in Yogyakarta by using PLS analysis. The study results that entrepreneurship orientations and environment factors can improve the marketing performance of Batik’s medium small industries in Yogyakarta. Environment factors as opportunities and resources used well so that it can directly affect the marketing performance. A prominent entrepreneurship orientation is innovative and proactive. Innovation did only limit to the promotion of while medium small industries are known as a source of innovative products because it has adequate resources and finds the uniqueness than other product.

  18. Market Orientation and Sources of Knowledge to Innovate in SMEs: A Firm Level Study

    Directory of Open Access Journals (Sweden)

    Simone Regina Didonet

    2016-10-01

    Full Text Available This work examines the relationship between the three market orientation (MO components, i.e. customer orientation, competitor orientation and inter-functional coordination, and the extension to which small and medium-sized enterprises (SMEs use different sources of knowledge to innovate. Based on a sample of 181 Chilean SMEs, a confirmatory factorial analysis (CFA was performed to analyze the relationship among constructs. The results show that the extension to which SMEs use different sources of knowledge to innovate depends on the interactions between MO components. This study addresses a gap in the literature, by linking and interrelating market orientation components to the innovation perspective in SMEs. Therefore, we provide insights into the role of each MO component in influencing the extension to which firms seek for and use different sources of knowledge to innovate and attempt to explain some literature inconsistencies on the theme.

  19. Novel approach to assess local market power considering transmission constraints

    International Nuclear Information System (INIS)

    Li, Canbing; Xia, Qing; Kang, Chongqing; Jiang, Jianjian

    2008-01-01

    Market power (MP) assessment and mitigation affect the efficiency of the generation market. The traditional indices such as HHI and Lerner index can not express local market power, which caused by transmission constraints. Transmission constraints divide the market into some smaller parts. Some generators can abuse their MP in one part but not in the whole market. This paper describes a new approach to assess market power. The main contributions of the new method can be summarized as following. First, the concept of local market is developed, and the whole power system is divided into several local markets, as transmission congestions dividing the market. In the local markets, there are no transmission constraints so local market power does not exist. Then the local market power index (LMPI) is calculated according to market concentration, transmission constraints, and demand-supply ratio. Based on LMPI, the integrated local market power index which describes the whole picture of market can be obtained. It has been proved that the new approach can assess market power exactly, and identify the critical factor that results in market power and where generators are easy to exercise market power. The finding in this paper is helpful for market monitoring and mitigating market power. Moreover, the new index can be used to evaluate the power grid availability to generation competition and the power transmission expansion planning. (author)

  20. INVESTIGATING ``MARKETING ORIENTATION `` INFLUENCES ON ACHIEVING COMPETITIVE ADVANTAGE –WITHIN JORDANIAN MOBILE TELECOMMUNICATION INDUSTRY (BEHAVIOURAL- ATTITUDINAL PERSPECTIVE)

    OpenAIRE

    Ashour, Mohammed

    2011-01-01

    Several previous studies emphasised the importance of marketing orientation in achieving firms` competitive position, and many efforts have been focused on investigating Marketing Orientation-organizational performance relationship. However, the majority of previous researches have been conducted in Western cultures and within industrial contexts. This research is an attempt to achieve a comprehensive understanding of the adopted levels of Marketing Orientation (MO) for each mobile telecommun...

  1. Success Determination by Innovation: A Theoretical Approach in Marketing

    OpenAIRE

    Raj Kumar Gautam

    2012-01-01

    The paper aims at to identify the main issues in the marketing which needs immediate attention of the marketers. The importance of innovation in the marketing has also been highlighted and marketing mix have been related to innovative and creative ideas. The study is based on the secondary data, various research papers, articles has been studied to develop a innovative approach in the marketing. Marketing innovative ideas relating to business lead generation, product, price, distribution, pro...

  2. Object Oriented Software Development Using A Use-Cases Approach

    African Journals Online (AJOL)

    This paper presents a systematic approach to the analysis and design of an online banking system using the Use-Cases method of Jacobson. This analysis and design method will support the development of highly effective reuseable code, thus bringing the benefits of object orientation into important software projects.

  3. City Marketing: Towards an Integrated Approach

    NARCIS (Netherlands)

    E. Braun (Erik)

    2008-01-01

    textabstractThis PhD thesis deals with city marketing: cities making use of marketing ideas, concepts and tools. Marketing has proved its value in the business environment, but what about applying marketing in the context of cities? How can cities make effective use of the potential of marketing?

  4. Analysis of corporate volunteering in internal market orientation and its effect on job satisfaction

    OpenAIRE

    Ruizalba, Jose; Vallespín, María; González Porras, José Luis

    2015-01-01

    This study analyses some of the factors comprising Internal Market Orientation (IMO) in family businesses in Andalusia (Spain): Management Concern, Training and Work-Family-Balance. Corporate Volunteering (CV) has been incorporated for the first time in IMO. A statistical analysis shows that CV can be inserted within the dimension of response to internal market intelligence and, its incorporation is proposed for future IMO models as a part of Corporate Social Responsibility (CSR). The impact ...

  5. Model Keterkaitan Market Orientation, Leadership, Organizational Innovation dan Organizational Performance pada Industri Kerajinan di Sumatera Barat

    OpenAIRE

    PRIMA LITA, RATNI; MEUTHIA, MEUTHIA; FAISAL, RANNY FITRIANA

    2018-01-01

    The purpose of this study is to analyze the influence of market orientation, leadership, organizational innovation and organizational performance in handycraft industry in Bukittinggi City, Pariaman City, Padang Pariaman Regency, and Pesisir Selatan Regency. This research uses quantitative methods, while the sampling technique using Purposive sampling with sample size of 86 craft companies. The criteria assigned to the respondent is the handycraft business that produce and market their own pr...

  6. Obesogenic and youth oriented restaurant marketing in public housing neighborhoods.

    Science.gov (United States)

    Lee, Rebecca E; Heinrich, Katie M; Reese-Smith, Jacqueline Y; Regan, Gail R; Adamus-Leach, Heather J

    2014-03-01

    To compare restaurant marketing by restaurant and neighborhood type. All restaurants (61=fast food, FF; 72=table service, TS) within an 800-meter radius of 13 public housing developments (HD) and 4 comparison neighborhoods were audited using the Restaurant Assessment Tool©2010. HD neighborhoods were lower income and higher minority than comparison neighborhoods with similar density and street connectivity. Restaurants in HD neighborhoods had fewer healthy entrées than comparison neighborhoods. FF restaurants had cheaper beverages and more children's meals, supersize drinks, free prize with purchase, super-size items, special characters, and more items geared to driving than TS restaurants. Residents of lower socioeconomic neighborhoods may be differentially exposed to unhealthy food options.

  7. Market orientated design studies for SOFC based systems

    Energy Technology Data Exchange (ETDEWEB)

    Nietsch, T.; Clark, J.

    1999-07-01

    This report examines the development status of Solid Oxide Fuel Cell (SOFC) technology, assesses its commercial potential for heat and power generation in the UK and identifies key development areas for both the SOFC stack and associated system components. A range of Distributed Generation (DG) and Combined Heat and Power (CHP) applications were considered in arriving at these recommendations. The project commenced with initial surveys of leading SOFC technology companies and centres world-wide. These surveys were conducted in parallel with consultations with key operator organisations in the UK which enabled the requirements of these organisations within the UK Energy Supply Industry to be identified. As a result of the initial survey, over 30 fuel cell based power plants, of size ranging from 1 kW{sub e} to 20 MW{sub e} for both DG and CHP applications, were identified. Outline designs of these applications were then set up and simulated. These candidate systems were then assessed against each other in terms of efficiency, cost of electricity, specific costs, technical risk and market potential for the UK industry. The final ranking obtained was then confirmed with the key operator organisations. On the basis of the ranking process noted above, nine SOFC based power generation/CHP applications were chosen for more detailed investigation in terms of their potential in both UK and overseas markets. Detailed simulations were conducted for each application to allow study of: the influence of efficiency on the economics of the different plants/stacks; the combination of stack and Balance of Plant (BoP) costs; and the cost and availability of key balance of plant devices. These systems were then again assessed in terms of the criteria noted for the outline stage. Finally key development areas for both SOFC stacks and associated Balance of Plant devices were identified. (author)

  8. A holistic approach to marketing in Montenegrin banks

    Directory of Open Access Journals (Sweden)

    Žugić Jelena

    2016-01-01

    Full Text Available In modern conditions of market globalization and strong competition, it is necessary to improve a holistic approach to marketing in banks. This paper is based on the research conducted in the banks in Montenegro. The goal of this study was to determine whether the Montenegrin banks have clearly redefined the concept of marketing, recognized the specific nature of marketing in banking and adopted a holistic marketing concept in modern banking. The main purpose of marketing in banking is to attract, retain and develop long-term relationships with customers and other stakeholders. Also, the marketing concept in banking includes the achievement of full cooperation with customers through relationship marketing, customer relationship management (CRM, alternative distribution channels in modern banking and, in general, a holistic approach to marketing. Holistic marketing analysis will help identify the strengths and weaknesses in marketing in the banking sector of Montenegro and give platform for strategic planning for its further development.

  9. Business and scientific workflows a web service-oriented approach

    CERN Document Server

    Tan, Wei

    2013-01-01

    Focuses on how to use web service computing and service-based workflow technologies to develop timely, effective workflows for both business and scientific fields Utilizing web computing and Service-Oriented Architecture (SOA), Business and Scientific Workflows: A Web Service-Oriented Approach focuses on how to design, analyze, and deploy web service-based workflows for both business and scientific applications in many areas of healthcare and biomedicine. It also discusses and presents the recent research and development results. This informative reference features app

  10. Market orientation of value chains: A conceptual framework based on four case studies from the food industry

    DEFF Research Database (Denmark)

    Grunert, Klaus G.; Jeppesen, Lisbeth Fruensgaard; Jespersen, Kristina Risom

    2005-01-01

    the areas of agribusiness and fisheries are conducted. For each value chain, desk research is combined with interviews with decision-makers of all types of value chain members. Interview guidelines were derived from a conceptual model of potential determinants of value chain market orientation. Findings....... Research limitations/implications: The results point at two areas, where additional research on market orientation is called for: a better conceptualization of market intelligence and theorizing on most cost effective ways of being market oriented, including implications for the distribution of market...

  11. A Comparison of the Market Orientation Model in Czech and German High‑Tech Companies

    Directory of Open Access Journals (Sweden)

    Patrik Jangl

    2016-01-01

    Full Text Available A Market orientation belongs to the permanent factors of success and even in the periods of economic instability it helps to keep a company in a good condition. This article aims to compare the Czech and German model of market‑orientation of high‑tech companies in the manufacturing industry. the overall index of market orientation in the Czech Republic and Germany is almost identical. Subsequently, invariance was tested using the method of Multigroup Confirmatory Factor Analysis. a comparison of absolute terms of the models shows that significant difference among the coefficients exists in the item regarding obtaining information about competitors – i.e. competitor intelligence generation. the research did not demonstrate statistically significant differences between the models. All criteria consistently confirm configural, metric and partial scalar invariance. the only rejected equivalence is scalar invariance. In this study, therefore, no significant differences were demonstrated between the models of market‑orientation of Czech and German high‑tech companies. There are other studies that deal with the measurement invariance models of market‑oriented high‑tech companies. Using Czech and German data, this work has helped to clarify that the two versions of the measuring instruments (English and Czech are indeed equivalent to each other. Based on the research findings, academics and managers are recommend the use both measuring scales indiscriminately as valid tools for determining the index of market orientation in high‑tech firms in the manufacturing industry. For now, there is no similar or comparable research in the Czech Republic or Germany. For this reason, it seems appropriate to replicate this research in the future, including discussions with authors who deal with the issue of market orientation.

  12. The third stage of hospital long-range planning: the marketing approach.

    Science.gov (United States)

    Rynne, T J

    1980-01-01

    Today most hospital administrators are convinced they should implement long-range planning. The marketing approach to long-range planning is an effective strategy that is consumer oriented. It starts the planning process with the consumer, letting the consumer's needs and wants guide the organization's planning.

  13. Entrepreneurial orientation, market orientation and performance of teachers and researchers in higher education institutions

    OpenAIRE

    Felgueira, Teresa Maria Monteiro

    2015-01-01

    Higher Education has been the focus of significant growth in the last decades. In this context, the educational market has undergone some changes and competition among Institutions of Higher Education worldwide was established. Particularly, in Europe, there have been profound changes in the way education has been provided for by Higher Education Institutions (HEIs), according to Bologna process, allowing students to move freely between European Institutions of higher education...

  14. PSYCHE: An Object-Oriented Approach to Simulating Medical Education

    Science.gov (United States)

    Mullen, Jamie A.

    1990-01-01

    Traditional approaches to computer-assisted instruction (CAI) do not provide realistic simulations of medical education, in part because they do not utilize heterogeneous knowledge bases for their source of domain knowledge. PSYCHE, a CAI program designed to teach hypothetico-deductive psychiatric decision-making to medical students, uses an object-oriented implementation of an intelligent tutoring system (ITS) to model the student, domain expert, and tutor. It models the transactions between the participants in complex transaction chains, and uses heterogeneous knowledge bases to represent both domain and procedural knowledge in clinical medicine. This object-oriented approach is a flexible and dynamic approach to modeling, and represents a potentially valuable tool for the investigation of medical education and decision-making.

  15. Nuclear quality assurance operating philosophy: A quality-oriented approach

    International Nuclear Information System (INIS)

    Corcoran, W.R.; Geiger, J.E.; Heibel, R.E.; Cotton, J.B.; Sabol, A.R.

    1992-01-01

    Quality assurance programs have been part of the nuclear utility management process since the publication of the draft of 10CFR50 Appendix B in the late 1960s. The unwritten operational philosophy of nuclear quality assurance organizations focused on compliance with federal regulations. Adverse experiences, including operational events and extended shutdowns, prompted the gradual adoption of isolated practices extending beyond compliance orientation. These practices have an orientation that accommodates a definition of quality, a perspective of the role of nuclear quality assurance organizations in the overall concept of defense-in-depth, a definition of the segments of the nuclear quality assurance mission, and recent advances in the understanding of self-assessment. Observation of these practices at various nuclear utilities resulted in a syntheses of practices and approaches into a coherent quality-oriented nuclear quality assurance operating philosophy that is not totally adopted at any one utility

  16. Modern approaches to forming value orientations of junior pupils nowadays

    Directory of Open Access Journals (Sweden)

    Liudmyla Matsuk

    2017-04-01

    Full Text Available A number of approaches to the formation of value orientations of primary school children today is outlined in the article. One of the most important tasks of the school in terms of national revival of Ukraine appears education of harmonious, spiritually rich and nationally conscious personality. Educating of the current generation needs serious updating of educational content, development of a wide spectrum of problems associated with the formation of ideological orientations of a personality, development and activity, independence, consciousness, self-consciousness. The solution of the abovementioned problem is possible subject to optimize management of process education through the humanization of education that will ensure the establishment of priority of human values in society.Key words: values, value orientations, training and education, junior pupils, patriotism, identity, dignity, courage, duty, responsibility, tolerance.

  17. The influence of market orientation on firm performance and members’ livelihood in Ethiopian seed producer cooperatives

    NARCIS (Netherlands)

    Sisay, Dawit Tsegaye; Verhees, Frans J.H.M.; Trijp, Van Hans C.M.

    2017-01-01

    The positive effects of market orientation and its components on firm performance are empirically supported by studies conducted for large firms in developed economies. However, its influence on performance in developing and emerging (D&E) economies, particularly under a cooperative's context,

  18. Accounting Department Chairpersons' Perceptions of Business School Performance Using a Market Orientation Model

    Science.gov (United States)

    Webster, Robert L.; Hammond, Kevin L.; Rothwell, James C.

    2013-01-01

    This manuscript is part of a stream of continuing research examining market orientation within higher education and its potential impact on organizational performance. The organizations researched are business schools and the data collected came from chairpersons of accounting departments of AACSB member business schools. We use a reworded Narver…

  19. Market Orientation Effects on Business School Performance: Views from inside and outside the Business School

    Science.gov (United States)

    Webster, Robert L.; Hammond, Kevin L.; Rothwell, James C.

    2014-01-01

    In the world of higher education, organizational strategies may take the form of a research, teaching, student-centered, comprehensive, or international strategy, just to name a few. This manuscript reports the results of a national survey examining the possible impacts of employing a market orientation strategy within schools of business and its…

  20. Market-oriented institutions and policies and economic growth : A critical survey

    NARCIS (Netherlands)

    De Haan, J; Lundstrom, S; Sturm, JE

    This paper surveys recent evidence suggesting that market-oriented institutions and policies are strongly related to economic growth, focusing on studies using the economic freedom (EF) indicator of the Fraser Institute. This index is critically discussed. Also various serious shortcomings of

  1. Exploring a Customer Orientation: Free-Market Logic and College Students

    Science.gov (United States)

    Saunders, Daniel B.

    2014-01-01

    This article provides a synthesis of literature on the conceptualization of students as customers and connects the rise of this understanding of students to the expansion of free-market logic into higher education. It details the ways in which the customer orientation appears to be incongruent with the educational lives of college students, and…

  2. Political market orientation and its commercial cousin: Close family or distant relatives?

    DEFF Research Database (Denmark)

    Ormrod, Robert P.

    2007-01-01

    There is surprisingly little research on the market orientation of political parties, unlike its commercial cousin, with only three authors publishing work that concentrates on the concept (O'Cass, 1996, 2001a,b; Lees-Marshment, 2001a,b; Ormrod, 2004, 2005). This paper seeks to analyse the more r...

  3. The influence of business strategy on new product activity: the role of market orientation

    NARCIS (Netherlands)

    Frambach, R.T.; Prabhu, Jaideep; Verhallen, T.M.M.

    2003-01-01

    In this paper, we propose that business strategy influences new product activity both directly and indirectly via its influence on market orientation. Accordingly, we develop a framework linking firms' relative emphasis on cost leadership, product differentiation and focus strategies to firms'

  4. Marketing approach to pricing of rail freight

    OpenAIRE

    Savitska, G.

    2015-01-01

    Price the is essence of the economic interests the participants of the transport market, which manifests itself in maintaining or increasing of the main price component revenue. Pricing for transportation of cargoes railway transport in a market economy is the most important management decisions affecting traffic volumes, profitability and competitiveness in the transport market. The market pricing for transportation of cargoes railway transport is a concentrated expression of market conditio...

  5. THE MARKET ORIENTATION AND PERFORMANCE RELATIONSHIP: THE EMPIRICAL LINK IN PRIVATE UNIVERSITIES

    Directory of Open Access Journals (Sweden)

    Sefnedi Sefnedi

    2017-03-01

    Full Text Available This study examines the empirical link between three dimensions of market orientation, namely, stu­dent orientation, competitor orientation and inter-functional coordination, and overall private uni­ver­sity per­formance in Kopertis X. It was based on an empirical investigation of private universities located in In­do­nesia’s provinces of West Sumatera, Riau, Jambi, and Kepulauan Riau. The primary data for the study were collected from a self-administered mail survey of 237 questionnaires from the private university re­sul­­ting in a sample of 114 usable responses being returned. From the application of the multiple re­gres­sion ana­lysis it was concluded that all three dimensions of market orientation had a significant impact on private un­iversity performance. Student orientation as a predictor variable is the strongest predictor of pri­vate uni­ver­­sity performance and followed by competitor orientation, and inter-functional coordination.

  6. Model Keterkaitan Market Orientation, Leadership, Organizational Innovation dan Organizational Performance pada Industri Kerajinan di Sumatera Barat

    Directory of Open Access Journals (Sweden)

    RATNI PRIMA LITA

    2018-04-01

    Full Text Available The purpose of this study is to analyze the influence of market orientation, leadership, organizational innovation and organizational performance in handycraft industry in Bukittinggi City, Pariaman City, Padang Pariaman Regency, and Pesisir Selatan Regency. This research uses quantitative methods, while the sampling technique using Purposive sampling with sample size of 86 craft companies. The criteria assigned to the respondent is the handycraft business that produce and market their own product. In this study, data were collected through the questionnaire of the owner of the handycraft industry. Data were analyzed using structural equation modeling (SEM method with SmartPLS software. This research uses multidimensional constructions first order reflective and second order formative. Based on the data analyzed it can be concluded that leadership has a significant positive effect on business performance. This is evidenced by the two dimensions of leadership (Transactional leadership and transformational leadership is able to explain the performance of the organization well. In addition, market orientation  have 3 dimensional (Customer orientation, resource orientation, and competitor orientation is also able to give influence to organizational performance and organizational innovation. However, organizational innovation is not able to give a significant influence for the performance improvement of handycraft industry. It can be concluded that organizational performance in handycraft industry is influenced by market orientation conducted on consumers and competitors. And also the most important factor is how the attitude of leadership owned by the owner of handicraft industry in managing and running the business, in order to craft products in accordance with customer tastes.

  7. Child-oriented marketing techniques in snack food packages in Guatemala.

    Science.gov (United States)

    Chacon, Violeta; Letona, Paola; Barnoya, Joaquin

    2013-10-18

    Childhood overweight in Guatemala is now becoming a public health concern. Child-oriented marketing contributes to increase children's food preference, purchase and consumption. This study sought to assess the availability of child-oriented snack foods sold in school kiosks and convenience stores near public schools in Guatemala, to identify the marketing techniques used in child-oriented snack food packages and to classify the snacks as "healthy" or "less-healthy". We purchased all child-oriented snacks found in stores inside and within 200 square meters from four schools in an urban community. Snacks were classified as child-oriented if the package had any promotional characters, premium offers, children's television/movie tie-ins, sports references, or the word "child". We used a checklist to assess child-oriented references and price. Snacks were classified as "healthy" or "less-healthy" according to the UK standards for the Nutritional Profiling Model. We analyzed 106 packages found in 55 stores. The most commonly used technique was promotional characters (92.5%) of which 32.7% were brand-specific characters. Premium offers were found in 34% of packages and were mostly collectibles (50%). Most marketing techniques were located on the front and covered nearly 25% of the package surface. Median (interquartile range) price was US$ 0.19 (0.25). Nutrition labels were found in 91 (86%) packages and 41% had a nutrition related health claim. Most snacks (97.1%) were classified as "less-healthy". In Guatemala, the food industry targets children through several marketing techniques promoting inexpensive and unhealthy snacks in the school environment. Evidence-based policies restricting the use of promotional characters in unhealthy snack food packages need to be explored as a contributing strategy to control the obesity epidemic.

  8. Child-oriented marketing techniques in snack food packages in Guatemala

    Science.gov (United States)

    2013-01-01

    Background Childhood overweight in Guatemala is now becoming a public health concern. Child-oriented marketing contributes to increase children’s food preference, purchase and consumption. This study sought to assess the availability of child-oriented snack foods sold in school kiosks and convenience stores near public schools in Guatemala, to identify the marketing techniques used in child-oriented snack food packages and to classify the snacks as “healthy” or “less-healthy”. Methods We purchased all child-oriented snacks found in stores inside and within 200 square meters from four schools in an urban community. Snacks were classified as child-oriented if the package had any promotional characters, premium offers, children′s television/movie tie-ins, sports references, or the word “child”. We used a checklist to assess child-oriented references and price. Snacks were classified as “healthy” or “less-healthy” according to the UK standards for the Nutritional Profiling Model. Results We analyzed 106 packages found in 55 stores. The most commonly used technique was promotional characters (92.5%) of which 32.7% were brand-specific characters. Premium offers were found in 34% of packages and were mostly collectibles (50%). Most marketing techniques were located on the front and covered nearly 25% of the package surface. Median (interquartile range) price was US$ 0.19 (0.25). Nutrition labels were found in 91 (86%) packages and 41% had a nutrition related health claim. Most snacks (97.1%) were classified as “less-healthy”. Conclusion In Guatemala, the food industry targets children through several marketing techniques promoting inexpensive and unhealthy snacks in the school environment. Evidence-based policies restricting the use of promotional characters in unhealthy snack food packages need to be explored as a contributing strategy to control the obesity epidemic. PMID:24139325

  9. Four cases on market orientation of value chains in agribusiness and fisheries

    DEFF Research Database (Denmark)

    Grunert, Klaus G.; Jeppesen, Lisbeth Fruensgaard; Jespersen, Kristina Risom

    2004-01-01

    is the 'long' version of the empirical work in the first major phase of the project, where we study four examples of food value chains to get insight into their degree of market orientation and possible determinants. The insights gained here have been used in subsequent empirical work that is currently......This working paper presents results from the project 'Supra-company level determinants of degree of market orientation of value chains in agriculture and fisheries', which is carried out in cooperation between MAPP - Centre for Research on Customer Relations in the Food Sector, Aarhus School...... of Business, Denmark, the Norwegian College of Fisheries Science, University of Tromsø, Norway, and the Department of Marketing, University of Stirling, Scotland. It has benefited from grants from the Danish Social Science Research Council and from the Norwegian Research Council. The present working paper...

  10. A constructivist approach to relationship marketing

    DEFF Research Database (Denmark)

    Skytte, Hans

    This paper presents a new theory on relationships between producers and retail chains. This theory is a result of a major project which investigated the cooperation between Danish abattoirs and food processors, and retail chains in four countries. The main point in the new theory is that relation......This paper presents a new theory on relationships between producers and retail chains. This theory is a result of a major project which investigated the cooperation between Danish abattoirs and food processors, and retail chains in four countries. The main point in the new theory...... is that relationships between producers and retail chains are developed through construction of inter-organizational shared meanings. To position the new theory the paper first gives a short presentation of the traditional approach to relationship marketing. Then there is a brief presentation of the paradigm including...... of implications for management....

  11. Is moral elevation an approach-oriented emotion?

    OpenAIRE

    Van de Vyver, Julie; Abrams, Dominic

    2016-01-01

    Abstract Two studies were designed to test whether moral elevation should be conceptualized as an approach-oriented emotion. The studies examined the relationship between moral elevation and the behavioral activation and inhibition systems. Study 1 (N?=?80) showed that individual differences in moral elevation were associated with individual differences in behavioral activation but not inhibition. Study 2 (N?=?78) showed that an elevation-inducing video promoted equally high levels of approac...

  12. Success Determination by Innovation: A Theoretical Approach in Marketing

    Directory of Open Access Journals (Sweden)

    Raj Kumar Gautam

    2012-10-01

    Full Text Available The paper aims at to identify the main issues in the marketing which needs immediate attention of the marketers. The importance of innovation in the marketing has also been highlighted and marketing mix have been related to innovative and creative ideas. The study is based on the secondary data, various research papers, articles has been studied to develop a innovative approach in the marketing. Marketing innovative ideas relating to business lead generation, product, price, distribution, promotion of product, and revenue generation have been highlighted in the paper. All the suggestions are theoretical and may have relevance and implication to the marketers.

  13. Success Determination by Innovation: A Theoretical Approach in Marketing

    Directory of Open Access Journals (Sweden)

    Raj Kumar Gautam

    2012-11-01

    Full Text Available The paper aims at to identify the main issues in the marketing which needs immediate attention of the marketers. The importance of innovation in the marketing has also been highlighted and marketing mix have been related to innovative and creative ideas. The study is based on the secondary data, various research papers, articles has been studied to develop a innovative approach in the marketing. Marketing innovative ideas relating to business lead generation, product, price, distribution, promotion of product, and revenue generation have been highlighted in the paper. All the suggestions are theoretical and may have relevance and implication to the marketers.

  14. EFFECT OF MARKET ORIENTATION ON SMALL BUSINESS PERORMANCE IN SMALL TOWN IN MALAYSIA: AN EMPRICAL STUDY ON MALAYSIAN SMALL FIRMS

    Directory of Open Access Journals (Sweden)

    Muhammad Masroor ALAM

    2010-01-01

    Full Text Available Most research on market orientation, and performance was related to big firms. In this study, based on the theoretical framework, a model was developed to investigate the effect of market orientation on business performance in small firms. To test the relationships among the variables, data from 53 small firms in the small town of Chunglun at Sintok, Kedah was used. The findings show that the three components of market orientation are related positive to business performance of small firms. The further analysis also confirmed that customer orientation and competitor orientation are strong predictors of small firm performance. The findings of this study confirm that market orientation behavior also applies to small firms.

  15. Beginning Java programming the object-oriented approach

    CERN Document Server

    Baesens, Bart; vanden Broucke, Seppe

    2015-01-01

    A comprehensive Java guide, with samples, exercises, case studies, and step-by-step instruction Beginning Java Programming: The Object Oriented Approach is a straightforward resource for getting started with one of the world's most enduringly popular programming languages. Based on classes taught by the authors, the book starts with the basics and gradually builds into more advanced concepts. The approach utilizes an integrated development environment that allows readers to immediately apply what they learn, and includes step-by-step instruction with plenty of sample programs. Each chapter c

  16. Strategic PSYOP Management: A Marketing Management Approach

    Science.gov (United States)

    2005-03-01

    advertising , and public relations. This study will not examine advanced marketing strategies designed for intra- market competition. E. METHODOLOGY The...doctrine, and ultimately develop a national PSYOP marketing strategy . Without accepting these principles PSYOP will be limited to ineffective advertising ...implementations of marketing strategies into U.S. doctrine, a hypothetical case study of recommended changes, and conclusion. G. CONCLUSION U.S. suffers

  17. Market engineering - towards an interdisciplinary approach [online

    OpenAIRE

    Holtmann, Carsten; Neumann, Dirk; Weinhardt, Christoph

    2002-01-01

    The success of electronic markets does not only hinge upon scalable IT platforms combined with extensive marketing campaigns. Scientists and practitioners tend to agree that electronic markets have to be carefully designed, since even small failures in design decide on the overall success or failure of a marketplace. Unfortunately, traditional market design literature is often limited to the design of the trading rules. To solve p...

  18. Strategic approach to film marketing in international setting

    Directory of Open Access Journals (Sweden)

    Štavljanin Velimir

    2011-01-01

    Full Text Available This paper represents the strategic aspects of the film marketing through an analysis of contemporary international theory and practice. The analysis is based on the basic principles of the film marketing and film product development. Application of marketing principles in the film industry under the new business conditions is only a prerequisite, but no more a guarantee of success. From the point of view of marketing managers, success must be ensured by the strategic approach, which is addressed in the paper. Given that the most successful marketing activities depend on the marketing mix strategies, a novel approach to film marketing mix was one of the main focuses of the paper. Attention of a separate chapter is focused on film marketing mix, taking into account technology impact on film marketing. .

  19. Effective forms of market orientation across the business cycle:a longitudinal analysis of business-to-business firms

    OpenAIRE

    Frösén, Johanna; Jaakkola, Matti; Churakova, Iya; Tikkanen, Henrikki

    2016-01-01

    Macroeconomic developments, such as the business cycle, have a remarkable influence on firms and their perfor- mance. In business-to-business (B-to-B) markets characterized by a strong emphasis on long-term customer relationships, market orientation (MO) provides a particularly important safeguard for firms against fluctuating market forces. Using panel data from an economic upturn and downturn, we examine the effectiveness of differ- ent forms of MO (i.e., customer orientation, competitor or...

  20. Effects of market orientation on business performance : Environmental moderators, effectiveness and efficiency mediators and the role of firm capabilities

    OpenAIRE

    Momrak, Anette Myhre

    2012-01-01

    Market orientation, centered at the very heart of marketing management literature, is argued to influence a firm’s performance, and this relationship has received considerable research attention. It is, however, argued here that to hypothesize and empirically test the direct effect of market orientation on business performance is an inadequate simplification of a very complex causal relationship. Two arguments evident in the literature are adopted in this study: (1) the proposed moderating ro...

  1. [Clinical orientation and thought on several problems in post-marketed reassessment of traditional Chinese medicine].

    Science.gov (United States)

    Wang, Xin; Su, Xia; Yu, Jie; Xie, Yanming; Wang, Yongyan

    2011-10-01

    The post-marketed reassessment is an important link to ensure the safety and effectiveness of traditional chinese medicine. It is also the expansion and stretch of new drug evaluation. Through the systematic, standard, rigorous post-marketed reassessment, the enterprise can full access to drugs after listing the efficacy and safety information, evaluate the interests and risk of the drug and provide the scientific basis for the drug use. It can also provide timely, scientific technology basis for government health decisions, the enterprise marketing decision and public health security. This paper mainly discussed the thought on clinical orientation of traditional chinese medicine in the post-marketed reassessment and how to reach the goal through systematic consideration and overall plan.

  2. Limitations and Implications of Product-, Sales- and Market-Oriented Political Parties: Evidence for Public Affairs

    DEFF Research Database (Denmark)

    Ormrod, Robert P.

    2011-01-01

    This paper provides the first literature review of work using Lees-Marshment’s product-oriented party (POP), salesoriented party (SOP) and market-oriented party (MOP) process models with the aims of assessing the models’ usefulness to academics, practitioners and educators. This is motivated...... by an urgent need to evaluate models that claim to balance explanatory power, practical applicability and pedagogic value. Our literature review demonstrates that although the process models can be used in a classroom setting, empirical results are ambivalent as to the usefulness and even existence of the MOP...

  3. The Strategically Oriented Approach to Studying the Economic Sustainability of Enterprises

    Directory of Open Access Journals (Sweden)

    Ponomarenko Tеtyana V.

    2017-03-01

    Full Text Available The article presents the constructive consideration of modern approaches to the study of the essence of economic sustainability. It is noted that they are focused on sustainability as a status of the economic system. It is actualized that such an approach does not correspond to the system-synergetic methodology, according to which sustainability has a dualistic nature: as a status and as a property of the system to be stable. The key provisions of the traditional approach to understanding the essence of economic sustainability are systematized. Based on the productive synthesis of the system-synergetic methodology and modern achievements of the theory of strategic management, there formed the author’s conceptual approach that extends the traditional content of economic sustainability exclusively as a status. The proposed approach extends the temporal context of sustainability from the provision of a momentary state to the formation of the possibilities for the permanent functioning of an enterprise. It is argued that these opportunities are determined by the organizational ability of companies to realize their functional purpose. This changes the priority of the managerial focus: from orientation to providing material, financial and labor resources (the traditional approach to the accumulation of resources that can not be the subject of market-based sales transactions (the strategically oriented approach.

  4. A neural network approach to the orienteering problem

    Energy Technology Data Exchange (ETDEWEB)

    Golden, B.; Wang, Q.; Sun, X.; Jia, J.

    1994-12-31

    In the orienteering problem, we are given a transportation network in which a start point and an end point are specified. Other points have associated scores. Given a fixed amount of time, the goal is to determine a path from start to end through a subset of locations in order to maximize the total path score. This problem has received a considerable amount of attention in the last ten years. The TSP is a variant of the orienteering problem. This paper applies a modified, continuous Hopfield neural network to attack this NP-hard optimization problem. In it, we design an effective energy function and learning algorithm. Unlike some applications of neural networks to optimization problems, this approach is shown to perform quite well.

  5. Using the Pyramid Approach to Teaching Marketing Research.

    Science.gov (United States)

    Peltier, James W.; Westfall, John; Ainscough, Thomas L.

    2001-01-01

    Underscores the need for teaching marketing research skills at the secondary level and shows how marketing research fits into marketing education. Provides an example of how to use the pyramid approach to research, which involves review of secondary sources, key informant interviews, focus groups, and quantitative research. (Author/JOW)

  6. Market-phase-oriented promotion of electromobility; Phasenbezogene Foerderung von Elektromobilitaet

    Energy Technology Data Exchange (ETDEWEB)

    Fornahl, Dirk; Diller, Matthias [BAW Institut fuer regionale Wirtschaftsforschung GmbH, Bremen (Germany)

    2010-12-15

    Increasingly, the automobile industry is calling for state funds for electromobility. However, to achieve the goal of large-scale diffusion of grid-powered electric vehicles, the following points must be considered before deciding on appropriate promotion instruments: All products that are launched go through several phases before they are fully established in the market, and appropriate promotion measures are must be selected for each stage, in consideration of greatly different economic criteria. Against this background, a promotion strategy oriented along the various market phases must be developed.

  7. Market risk in commodity markets. A VaR approach

    Energy Technology Data Exchange (ETDEWEB)

    Giot, Pierre [Department of Business Administration and CEREFIM at University of Namur, Rempart de la Vierge, 8, 5000 Namur (Belgium); Laurent, Sebastien [Center for Operations Research and Econometrics (CORE) at Universite Catholique de Louvain, Louvain (Belgium)

    2003-09-01

    We put forward Value-at-Risk models relevant for commodity traders who have long and short trading positions in commodity markets. In a 5-year out-of-sample study on aluminium, copper, nickel, Brent crude oil and WTI crude oil daily cash prices and cocoa nearby futures contracts, we assess the performance of the RiskMetrics, skewed Student APARCH and skewed student ARCH models. While the skewed Student APARCH model performs best in all cases, the skewed Student ARCH model delivers good results and its estimation does not require non-linear optimization procedures. As such this new model could be relatively easily integrated in a spreadsheet-like environment and used by market practitioners.

  8. Market risk in commodity markets. A VaR approach

    International Nuclear Information System (INIS)

    Giot, Pierre; Laurent, Sebastien

    2003-01-01

    We put forward Value-at-Risk models relevant for commodity traders who have long and short trading positions in commodity markets. In a 5-year out-of-sample study on aluminium, copper, nickel, Brent crude oil and WTI crude oil daily cash prices and cocoa nearby futures contracts, we assess the performance of the RiskMetrics, skewed Student APARCH and skewed student ARCH models. While the skewed Student APARCH model performs best in all cases, the skewed Student ARCH model delivers good results and its estimation does not require non-linear optimization procedures. As such this new model could be relatively easily integrated in a spreadsheet-like environment and used by market practitioners

  9. Market risk in commodity markets: a VaR approach

    International Nuclear Information System (INIS)

    Giot, P.

    2003-01-01

    We put forward Value-at-Risk models relevant for commodity traders who have long and short trading positions in commodity markets. In a 5-year out-of-sample study on aluminium, copper, nickel, Brent crude oil and WTI crude oil daily cash prices and cocoa nearby futures contracts, we assess the performance of the RiskMetrics, skewed Student APARCH and skewed student ARCH models. While the skewed Student APARCH model performs best in all cases, the skewed Student ARCH model delivers good results and its estimation does not require non-linear optimization procedures. As such this new model could be relatively easily integrated in a spreadsheet-like environment and used by market practitioners. (author)

  10. Client-Oriented Approach: Forming the System of Management of the Bank Relations with Clients

    Directory of Open Access Journals (Sweden)

    Zavadska Diana V.

    2015-03-01

    Full Text Available The aim of the article is to develop the theoretical principles of forming the bank relations with clients as part of the client-oriented strategy implementation. As a result of the conducted research there has been presented the definition of client-orientation, mechanism and system of management. The system of management of the bank relations with clients, the purpose and objectives of its formation have been substantiated. The hierarchy of subjects of forming and managing the process of the bank relations with client has been presented. The ways of implementing in practice the functions of the mechanism of managing relations with clients have been revealed. It has been proved that for implementation of the client-oriented approach the banking institution should have a comprehensive view of its clients’ behavior, which detailed understanding will allow for a more accurate segmentation and building individualized partnership relations. Implementing the principle of totality of client relationships level and comprehensive knowledge, development of employee behavior techniques and special techniques for working with the most valuable clients, the use of analytics and forecasting tools will provide targeting of marketing campaigns and lead to minimization of additional costs, satisfaction of every client, loyalty, increase in the market share, growth of sales volume, increase in profits of the banking institution.

  11. A Measure of Market Orientation: Development and Validation in a Different Cultural Context

    Directory of Open Access Journals (Sweden)

    José Miguel Ospina

    2013-09-01

    Full Text Available For several decades, researchers and marketing practitioners have proclaimed that the adoption of a consumer-oriented philosophy is the key to developing and maintaining a sustainable competitive advantage for a business operating in a highly competitive environment. The interest shown has not been sufficient to dispel certain concerns about the construct’s domain, and the methodology followed for measuring it in different cultural contexts. This paper examines the reliability and validity of three scales for measuring market orientation in a Spanish-speaking international context. The results confirm those obtained from previous research efforts. The study of the three scales, when combined, suggests the existence of six dimensions that are measurable with eighteen items.

  12. Object Oriented Approach to Software Development for LHC Experiments

    CERN Multimedia

    Tummers, B J; Day, C; Innocente, V; Mount, R; Visser, E; Burnett, T H; Balke, C

    2002-01-01

    % RD41 \\\\ \\\\ We propose to study the viability of the Object Oriented~(OO) approach for developing the code for LHC experiments. The authors of this proposal will learn the key issues of this approach:~~OO analysis and design. Several methodologies will be studied to select the most appropriate for the High Energy Physics case. Some Computer Aided Software Engineering tools and implementation languages will be evaluated. These studies will be carried out with various well-defined prototypes, some of which have been defined in a preceding study and some of which will be defined in the course of this R\\&D project. We propose to also study in this project how the OO approach enhances a different, and hopefully better, project management. Management tools will be tried and professional training will be organized.

  13. Interconnected levels of multi-stage marketing: A triadic approach

    OpenAIRE

    Vedel, Mette; Geersbro, Jens; Ritter, Thomas

    2012-01-01

    Multi-stage marketing gains increasing attention as knowledge of and influence on the customer's customer become more critical for the firm's success. Despite this increasing managerial relevance, systematic approaches for analyzing multi-stage marketing are still missing. This paper conceptualizes different levels of multi-stage marketing and illustrates these stages with a case study. In addition, a triadic perspective is introduced as an analytical tool for multi-stage marketing research. ...

  14. Market Orientation and Business Performance: a Study of Interrelationships and Effects in a Small sized Hotels within Lagos State Metropolis

    Directory of Open Access Journals (Sweden)

    P.K.A. Ladipo

    2016-12-01

    Full Text Available The relationship between market orientation and business performance has been a subject of debate in marketing literature. To date, there is no consensus opinion and empirical study in the context of small sized-hotels in Nigeria is scanty. This study examines the relationship between market orientation and business performance. Cross-sectional survey research design was adopted. Questionnaire was used to obtained data from 300 employees of the selected hotels within Lagos metropolis. Data collected were analyzed using correlation and regression analysis. The results suggest that only customer orientation is significantly contributing to the performance of the small sized hotel operators. Specifically, both competitor orientation and inter-functional coordination, though practiced by the hotels are not significantly linked to its performance. Furthermore, the study discovered that market orientation practices significantly influence business performance of the selected hotels. Based on the findings, the study concludes that hotel operators need market orientation practices to enhance their performance. Hence, market orientation will continue to be a vital strategy not only in improving firm’s understanding of customers’ and competitors, but to enhance synergy across the organization. From the preceding conclusion, the study recommends that hotel operators should commit substantial resources and effort in cultivating a customer oriented culture, and transmit it across the organization to create strategic alignment. Furthermore, the competitive environment should be closely monitored to identify profitable business opportunity and threats that could affect their growth and sustainability.

  15. The effect of market orientation on performance efficiency of the hotel industry

    OpenAIRE

    Bahram Kheiri; Shirin Khosrozadeh; Shima Pezeshki

    2014-01-01

    This research assesses how the value of the customer perspective, market orientation and competitive advantages will affect organizational efficiency in hotel industry. All the two to five stars hotel of Tehran, Hamedan, Mashhad and Mazandaran province were selected as the population of this research via census method, which is a total of 206 hotels. Structural equation modeling was used to test eleven hypotheses. Research findings show that if hoteliers to understand the value of their custo...

  16. The influence of entrepreneurial orientation and family business’s resources and capabilities on marketing performances

    OpenAIRE

    Charupongsopon, Wittaya; Puriwat, Wilert

    2017-01-01

    This paper uses data from the Successful Transgenerational Entrepreneurship Practices Project (STEP Project) to investigate the influence of entrepreneurial orientation (EO) and family business’s resources and capabilities towards marketing performance. Previous researches represent an evidence of a relationship between EO and firm performance. Nevertheless, there are limited studies to investigate both psychological and physical aspects of family business like EO and family business’s resour...

  17. Market oriented and rational use of energy and power. Level of competence and need of skill

    International Nuclear Information System (INIS)

    Morch, Andrei Z.; Groenli, Helle

    2001-03-01

    This report surveys the existing research and development (R and D) skill in Norway in the field of ''Market oriented and rational use of energy and power''. The need for skills upgrading and future R and D is discussed. Four areas for R and D are identified as especially important: (1) external conditions, (2) end user behavior, (3) the interplay of all issues related to the end user's competence, and (4) information and communication technology

  18. Choose profit over market share: Profit-oriented competitive strategies in contested markets

    Directory of Open Access Journals (Sweden)

    Bilstein Frank

    2007-01-01

    Full Text Available If there was ever an eye-opening moment for us concerning the topic of competitive strategy, then it was this: In the summer of 2003 we presented the CEO of a world-renowned public company with a sophisticated strategy that would secure its path towards profitable growth. She waited with growing impatience for the end of the presentation to crush six months of work with one sentence: "That's all very well and good. But I want to destroy my competitors!" Our objections undoubtedly earned a place in the company's history, but ultimately we failed. Three years have passed since then - three years in which the company has drastically reduced its formerly attractive margins in numerous important markets. And despite strong attacks, the company has not succeeded in ousting even one competitor from its relevant markets.

  19. An integrated marketing approach for a medium-sized South African airline in a deregulated market

    OpenAIRE

    2012-01-01

    M.Comm. The overall goal of this study is to provide a medium-sized South African airline with the theoretical framework and necessary research and analyses, in developing an integrated marketing approach in a deregulated environment. The objectives of the study are : to analyse the macro and market variables that could impact on the marketing efforts of a medium-sized South African airline. to assess a medium-sized South African airline's marketing efforts (in response to external variabl...

  20. Market-based approach to financial architecture

    NARCIS (Netherlands)

    Underhill, G.R.D.; Caprio, G.; Beck, T.; Claessens, S.; Schmukler, S.L.

    2013-01-01

    The institutions of financial governance are central to the prospects for financial stability. Without sound regulatory and supervisory institutions, herd behavior and market failure looms large in a liberal financial system. Cross-border and cross-sectoral financial market integration exacerbates

  1. Exploring the cross-level impact of market orientation on nursing innovation in hospitals.

    Science.gov (United States)

    Weng, Rhay-Hung; Huang, Ching-Yuan; Lin, Tzu-En

    2013-01-01

    Recently, many hospitals have been enthusiastically encouraging nurses to pursue nursing innovation to improve health care quality and increase nursing productivity by proposing innovative training methods, products, services, care skills, and care methods. This study tried to explore the cross-level impact of market orientation on nursing innovation. In our study, 3 to 7 nurses and 1 manager were selected from each nursing team to act as respondents. The questionnaire survey began after the managers of each nursing team and the nurses had been anonymously coded and paired up in Taiwan in 2009-2010. A total of 808 valid questionnaires were collected, including 172 valid teams. Hierarchical linear modeling was used for the analysis. Nursing innovation is the sum of knowledge creation, innovation behavior, and innovation diffusion displayed by the nurses during nursing care. The level of knowledge creation, as perceived by the nurses, was the highest, whereas the level of innovation diffusion was the lowest. Results of hierarchical linear modeling showed that only competitor orientation yielded a significant positive influence on knowledge creation, innovation behavior, or innovation diffusion. The r values were 0.53, 0.49, and 0.61, respectively. Customer orientation and interfunctional coordination did not have significant effects on nursing innovation. Hospital nurses exhibited better performance in knowledge creation than in innovation behavior and diffusion. Only competitor orientation had a significantly positive and cross-level influence on nursing innovation. However, competitor orientation was observed to be the lowest dimension of market orientation, which indicates that this factor should be the focus when improving nursing innovations in the future. Therefore, managers should continually understand the strategies, advantages, and methods of their competitors.

  2. The Market Orientation and Performance Relationship: An Empirical Study in Private Universities

    Directory of Open Access Journals (Sweden)

    Sefnedi Sefnedi

    2017-06-01

    Full Text Available This study examines the empirical link between three dimensions of market orientation, namely, student orientation, competitor orientation and inter-functional coordination, and private university performance in Kopertis X. The study was based on an empirical investigation of private universities located in Indonesia’s provinces of West Sumatera, Riau, Jambi, and Riau Islands. The primary data for the study were collected from a self-administered mail survey of 237 questionnaires from the private university resulting in a sample of 114 usable responses being returned. From the application of the multiple regression analysis it was concluded that all three dimensions of market orientation had a significant impact on private university performance. Student orientation as a predictor variable is the strongest predictor of private university performance then followed by competitor orientation, and inter-functional coordination. Bahasa Indonesia Abstrak: Penelitian ini menguji hubungan empiris antara tiga dimensi orientasi pasar, yaitu, orientasi mahasiswa, orientasi pesaing dan koordinasi antar-fungsional dan kinerja perguruan tinggi swasta di Kopertis X. Penelitian ini didasarkan pada penyelidikan empiris pada universitas swasta yang berada di provinsi Sumatera Barat, Riau, Jambi, dan Kepulaian Riau. Data primer dikumpulkan dari survei dimana dari 237 kuesioner yang disebarkan pada universitas swasta, diperoleh 114 kuesioner yang dikembalikan dan dapat digunakan sebagai sampel. Berdasarkan hasil analisis regresi berganda dapat disimpulkan bahwa ketiga dimensi orientasi pasar memiliki dampak yang signifikan terhadap kinerja perguruan tinggi swasta. Orientasi mahasiswa sebagai variabel prediktor terkuat terhadap kinerja perguruan tinggi swasta kemudian diikuti oleh orientasi pesaing, dan koordinasi antar-fungsional.

  3. COMPARATIVE INTERNATIONAL PERSPECTIVES ON MARKET-ORIENTED MODELS OF CORPORATE GOVERNANCE

    Directory of Open Access Journals (Sweden)

    Balaciu Diana

    2010-07-01

    Full Text Available The study of corporate governance requires not only the knowledge of economic, financial, managerial and sociological mechanisms and norms, but it must also incorporate an ethical dimension, while remaining aware of the demands of various stakeholders. The interest towards good governance practice is very present in the company laws of many countries. National differences may lead to specific attributes derived from the meaning that is given to the role of competition and market dispersion of capital. Based on a research consisting of a critical and comparative perspective, the present contribution is dominated by qualitative and mixed methods. In conclusion, it can be said that a market-oriented corporate governance model, though not part of the European Union’s convergence process, may very well respond to the increasing importance of investors’ rights and to the gradual evolution of corporate responsibilities, beyond the national context, with the aim of ensuring market liberalization.

  4. Recruitment and retention of rural general practitioners: a marketing approach reveals new possibilities.

    Science.gov (United States)

    Hemphill, Elizabeth; Dunn, Steve; Barich, Hayley; Infante, Rebecca

    2007-12-01

    This paper repositions the challenge of attracting and retaining rural GPs in a marketing context as a new focus for future research and policy development. Case study with mixed design of surveys of GPs and medical students and depth interviews with GPs, medical students, regional-division administrators and GP recruitment agents. GP recruitment and retention in the Limestone Coast region of South Australia. Twenty-seven Limestone Coast (LC) GPs; random sample of medical students from Adelaide University, Adelaide University Rural Health Society and Flinders University; snowball sampling two adjacent rural regions (20 GPs); and administrators from LC and adjacent regions and GP recruitment agencies in Adelaide. Drawing from marketing theory, creative suggestion of 'promotion of the practice and not the region' offers a means of GP recruitment and retention for structured succession planning for rural general practices. Structural attempts to broaden the GP market with overseas recruitment have done little for improving full-time equivalent GP levels. Market segmentation and market orientation offer a new emphasis on value exchange between the corporation (the practice), customer (GPs) and competition (all practices) to influence future mobility. A marketing orientation to the GP challenge emphasises individual's perceptions of value, GP expectations and practice offerings. Failure to acknowledge benefits of this marketing approach means that solutions such as those developed in the Limestone Coast region are unlikely. Research is now required to define GP satisfaction and value for long-term viability of general practices.

  5. A ROle-Oriented Filtering (ROOF) approach for collaborative recommendation

    Science.gov (United States)

    Ghani, Imran; Jeong, Seung Ryul

    2016-09-01

    In collaborative filtering (CF) recommender systems, existing techniques frequently focus on determining similarities among users' historical interests. This generally refers to situations in which each user normally plays a single role and his/her taste remains consistent over the long term. However, we note that existing techniques have not been significantly employed in a role-oriented context. This is especially so in situations where users may change their roles over time or play multiple roles simultaneously, while still expecting to access relevant information resources accordingly. Such systems include enterprise architecture management systems, e-commerce sites or journal management systems. In scenarios involving existing techniques, each user needs to build up very different profiles (preferences and interests) based on multiple roles which change over time. Should this not occur to a satisfactory degree, their previous information will either be lost or not utilised at all. To limit the occurrence of such issues, we propose a ROle-Oriented Filtering (ROOF) approach focusing on the manner in which multiple user profiles are obtained and maintained over time. We conducted a number of experiments using an enterprise architecture management scenario. In so doing, we observed that the ROOF approach performs better in comparison with other existing collaborative filtering-based techniques.

  6. Health care: development of data for a marketing approach.

    Science.gov (United States)

    Stitt, V J

    1985-06-01

    Marketing in health care is a relatively new process. It is a business tool that can serve a very useful purpose. Health care management has become aware of the usefulness of marketing in long-range planning. Through a well-thought-out marketing plan, the provider will not be leaving the future to chance. A well-conceived, patient-oriented, competitor-aware marketing plan should place the medical practice at a strategic advantage as the health care industry joins other industries in the competitive marketplace for the consumer's dollar.The ever-increasing political and regulatory environment that the health care field is undergoing emphasizes the need for the inclusion of marketing skills, such as cost containment, in the medical curriculum. It should be the obligation of the training facilities as well as medical societies to respond to this need by providing the education that will enable black providers to survive in this competitive environment.

  7. Integrated market research as a basis for target group oriented marketing; Integrierte Marktforschung als Basis fuer zielgruppenorientiertes Marketing

    Energy Technology Data Exchange (ETDEWEB)

    Welzel, D.; Meinecke, B. [Meinecke und Rosengarten GmbH, Hamburg (Germany)

    2000-02-01

    Deregulation of the energy markets may, in the long run, also involve free choice of gas suppliers. Marketing research offers methods for assessing the customers' needs and wishes and for controlling and improving the measures taken. [German] In Folge der Liberalisierung der Energiemaerkte wird es in absehbarer Zeit voraussichtlich auch fuer die Haushaltskunden im Gasbereich moeglich sein, den Versorger frei zu waehlen. Die Marktforschung bietet verschiedene Methoden an, mit deren Hilfe die Beduerfnisse der Kunden im Hinblick auf Kundenbindung aber auch -gewinnung ermittelt und die Wirksamkeit ergriffener Massnahmen kontrolliert und verbessert werden kann. (orig.)

  8. Strategic PSYOP Management: A Marketing Management Approach

    National Research Council Canada - National Science Library

    Sokoloski, Joseph A., III

    2005-01-01

    .... The opportunity derived from this study is to adapt principles of civilian marketing management to provide a framework and tools to develop PSYOP campaign management into a more efficient, target audience based mechanism.

  9. Promoting tourism destinations: A strategic marketing approach

    OpenAIRE

    Soteriades, Marios D.; Avgeli, Vasiliki A.

    2007-01-01

    This paper provides an outline of principal marketing strategy issues and their application in promoting tourism destinations. It provides an overview of a report prepared for the Tourism Promotion Committee (T.P.C.) of Heraklion District, Crete. In the context of the tourist industry, the ‘product’ is an experience achieved through the combination of a diverse range of products and services. Nowadays tourism destinations face new and increasing marketing challenges arising from changing tour...

  10. An Investigation of Marketing Educators' Approach to Teaching International Marketing in the Introductory Marketing Course.

    Science.gov (United States)

    Zimmer, Robert J.; And Others

    1996-01-01

    A survey of 122 college teachers of marketing courses investigated the extent and methods of their inclusion of international marketing into the course curriculum. Findings suggest that, among those teaching international marketing, how they acquired their international knowledge had a significant effect on how they taught international marketing.…

  11. Kinetics of oriented crystallization of polymers in the linear stress-orientation range in the series expansion approach

    Directory of Open Access Journals (Sweden)

    L. Jarecki

    2018-04-01

    Full Text Available An analytical formula is derived for the oriented crystallization coefficient governing kinetics of oriented crystallization under uniaxial amorphous orientation in the entire temperature range. A series expansion approach is applied to the free energy of crystallization in the Hoffman-Lauritzen kinetic model of crystallization at accounting for the entropy of orientation of the amorphous chains. The series expansion coefficients are calculated for systems of Gaussian chains in linear stress-orientation range. Oriented crystallization rate functions are determined basing on the ‘proportional expansion’ approach proposed by Ziabicki in the steady-state limit. Crystallization kinetics controlled by separate predetermined and sporadic primary nucleation is considered, as well as the kinetics involving both nucleation mechanisms potentially present in oriented systems. The involvement of sporadic nucleation in the transformation kinetics is predicted to increase with increasing amorphous orientation. Example computations illustrate the dependence of the calculated functions on temperature and amorphous orientation, as well as qualitative agreement of the calculations with experimental results.

  12. Approaches and methods for econometric analysis of market power

    DEFF Research Database (Denmark)

    Perekhozhuk, Oleksandr; Glauben, Thomas; Grings, Michael

    2017-01-01

    , functional forms, estimation methods and derived estimates of the degree of market power. Thereafter, we use our framework to evaluate several structural models based on PTA and GIM to measure oligopsony power in the Ukrainian dairy industry. The PTA-based results suggest that the estimated parameters......This study discusses two widely used approaches in the New Empirical Industrial Organization (NEIO) literature and examines the strengths and weaknesses of the Production-Theoretic Approach (PTA) and the General Identification Method (GIM) for the econometric analysis of market power...... in agricultural and food markets. We provide a framework that may help researchers to evaluate and improve structural models of market power. Starting with the specification of the approaches in question, we compare published empirical studies of market power with respect to the choice of the applied approach...

  13. Engineering approach to model and compute electric power markets settlements

    International Nuclear Information System (INIS)

    Kumar, J.; Petrov, V.

    2006-01-01

    Back-office accounting settlement activities are an important part of market operations in Independent System Operator (ISO) organizations. A potential way to measure ISO market design correctness is to analyze how well market price signals create incentives or penalties for creating an efficient market to achieve market design goals. Market settlement rules are an important tool for implementing price signals which are fed back to participants via the settlement activities of the ISO. ISO's are currently faced with the challenge of high volumes of data resulting from the increasing size of markets and ever-changing market designs, as well as the growing complexity of wholesale energy settlement business rules. This paper analyzed the problem and presented a practical engineering solution using an approach based on mathematical formulation and modeling of large scale calculations. The paper also presented critical comments on various differences in settlement design approaches to electrical power market design, as well as further areas of development. The paper provided a brief introduction to the wholesale energy market settlement systems and discussed problem formulation. An actual settlement implementation framework and discussion of the results and conclusions were also presented. It was concluded that a proper engineering approach to this domain can yield satisfying results by formalizing wholesale energy settlements. Significant improvements were observed in the initial preparation phase, scoping and effort estimation, implementation and testing. 5 refs., 2 figs

  14. An agent-oriented approach to automated mission operations

    Science.gov (United States)

    Truszkowski, Walt; Odubiyi, Jide

    1994-01-01

    As we plan for the next generation of Mission Operations Control Center (MOCC) systems, there are many opportunities for the increased utilization of innovative knowledge-based technologies. The innovative technology discussed is an advanced use of agent-oriented approaches to the automation of mission operations. The paper presents an overview of this technology and discusses applied operational scenarios currently being investigated and prototyped. A major focus of the current work is the development of a simple user mechanism that would empower operations staff members to create, in real time, software agents to assist them in common, labor intensive operations tasks. These operational tasks would include: handling routine data and information management functions; amplifying the capabilities of a spacecraft analyst/operator to rapidly identify, analyze, and correct spacecraft anomalies by correlating complex data/information sets and filtering error messages; improving routine monitoring and trend analysis by detecting common failure signatures; and serving as a sentinel for spacecraft changes during critical maneuvers enhancing the system's capabilities to support nonroutine operational conditions with minimum additional staff. An agent-based testbed is under development. This testbed will allow us to: (1) more clearly understand the intricacies of applying agent-based technology in support of the advanced automation of mission operations and (2) access the full set of benefits that can be realized by the proper application of agent-oriented technology in a mission operations environment. The testbed under development addresses some of the data management and report generation functions for the Explorer Platform (EP)/Extreme UltraViolet Explorer (EUVE) Flight Operations Team (FOT). We present an overview of agent-oriented technology and a detailed report on the operation's concept for the testbed.

  15. Market-based approaches to tree valuation

    Science.gov (United States)

    Geoffrey H. Donovan; David T. Butry

    2008-01-01

    A recent four-part series in Arborist News outlined different appraisal processes used to value urban trees. The final article in the series described the three generally accepted approaches to tree valuation: the sales comparison approach, the cost approach, and the income capitalization approach. The author, D. Logan Nelson, noted that the sales comparison approach...

  16. Dual Approach to the Study of Land Market Functioning

    Directory of Open Access Journals (Sweden)

    Liliya Oganesovna Oganesyan

    2015-12-01

    Full Text Available The article reveals the essence, the structural elements and features of the mechanism of functioning of the market of agricultural land. The authors present the supplementing idea on the structural dichotomy of the agricultural land market. In contrast to neoclassical approaches, it is proposed to explore the market based on its structural dichotomy – market property rights and market rights of management. In this context, the mechanism of functioning of agricultural lands market performs the function of a basic element in the system of land relations to ensure market circulation of agricultural land through alienation and assign full or partial rights of land ownership. The use of the institutional approach to the study of market structures justifies the dual nature of the mechanism of functioning of the market of agricultural land due to the fact that on the one hand, the market is slow and limited in the market space of the rare economic good or factor of production, and on the other hand, it is a dynamic institutional and economic system within which the specification of property rights to land is implemented. The structure of the mechanism of functioning and development of agricultural land market is considered as a system of interrelated and interacting elements of state regulation and market self-regulation, based on the principles of coordination and harmonization of personalized economic interests and market law of supply and demand. The combination of elements of market self-regulation and state regulation allows in practice to justify the choice of model combinations of stable and changing elements of the mechanism. This combination complies with the institutional conditions for the functioning of the market of agricultural land considering the dominance of regulated sustainable standards at the market of property rights and in the frames of informal institutions at the market of the management rights. The authors prove the

  17. Discovering the influential users oriented to viral marketing based on online social networks

    Science.gov (United States)

    Zhu, Zhiguo

    2013-08-01

    The target of viral marketing on the platform of popular online social networks is to rapidly propagate marketing information at lower cost and increase sales, in which a key problem is how to precisely discover the most influential users in the process of information diffusion. A novel method is proposed in this paper for helping companies to identify such users as seeds to maximize information diffusion in the viral marketing. Firstly, the user trust network oriented to viral marketing and users’ combined interest degree in the network including isolated users are extensively defined. Next, we construct a model considering the time factor to simulate the process of information diffusion in viral marketing and propose a dynamic algorithm description. Finally, experiments are conducted with a real dataset extracted from the famous SNS website Epinions. The experimental results indicate that the proposed algorithm has better scalability and is less time-consuming. Compared with the classical model, the proposed algorithm achieved a better performance than does the classical method on the two aspects of network coverage rate and time-consumption in our four sub-datasets.

  18. Mediman: Object oriented programming approach for medical image analysis

    International Nuclear Information System (INIS)

    Coppens, A.; Sibomana, M.; Bol, A.; Michel, C.

    1993-01-01

    Mediman is a new image analysis package which has been developed to analyze quantitatively Positron Emission Tomography (PET) data. It is object-oriented, written in C++ and its user interface is based on InterViews on top of which new classes have been added. Mediman accesses data using external data representation or import/export mechanism which avoids data duplication. Multimodality studies are organized in a simple database which includes images, headers, color tables, lists and objects of interest (OOI's) and history files. Stored color table parameters allow to focus directly on the interesting portion of the dynamic range. Lists allow to organize the study according to modality, acquisition protocol, time and spatial properties. OOI's (points, lines and regions) are stored in absolute 3-D coordinates allowing correlation with other co-registered imaging modalities such as MRI or SPECT. OOI's have visualization properties and are organized into groups. Quantitative ROI analysis of anatomic images consists of position, distance, volume calculation on selected OOI's. An image calculator is connected to mediman. Quantitation of metabolic images is performed via profiles, sectorization, time activity curves and kinetic modeling. Mediman is menu and mouse driven, macro-commands can be registered and replayed. Its interface is customizable through a configuration file. The benefit of the object-oriented approach are discussed from a development point of view

  19. Building a genome database using an object-oriented approach.

    Science.gov (United States)

    Barbasiewicz, Anna; Liu, Lin; Lang, B Franz; Burger, Gertraud

    2002-01-01

    GOBASE is a relational database that integrates data associated with mitochondria and chloroplasts. The most important data in GOBASE, i. e., molecular sequences and taxonomic information, are obtained from the public sequence data repository at the National Center for Biotechnology Information (NCBI), and are validated by our experts. Maintaining a curated genomic database comes with a towering labor cost, due to the shear volume of available genomic sequences and the plethora of annotation errors and omissions in records retrieved from public repositories. Here we describe our approach to increase automation of the database population process, thereby reducing manual intervention. As a first step, we used Unified Modeling Language (UML) to construct a list of potential errors. Each case was evaluated independently, and an expert solution was devised, and represented as a diagram. Subsequently, the UML diagrams were used as templates for writing object-oriented automation programs in the Java programming language.

  20. An Association-Oriented Partitioning Approach for Streaming Graph Query

    Directory of Open Access Journals (Sweden)

    Yun Hao

    2017-01-01

    Full Text Available The volumes of real-world graphs like knowledge graph are increasing rapidly, which makes streaming graph processing a hot research area. Processing graphs in streaming setting poses significant challenges from different perspectives, among which graph partitioning method plays a key role. Regarding graph query, a well-designed partitioning method is essential for achieving better performance. Existing offline graph partitioning methods often require full knowledge of the graph, which is not possible during streaming graph processing. In order to handle this problem, we propose an association-oriented streaming graph partitioning method named Assc. This approach first computes the rank values of vertices with a hybrid approximate PageRank algorithm. After splitting these vertices with an adapted variant affinity propagation algorithm, the process order on vertices in the sliding window can be determined. Finally, according to the level of these vertices and their association, the partition where the vertices should be distributed is decided. We compare its performance with a set of streaming graph partition methods and METIS, a widely adopted offline approach. The results show that our solution can partition graphs with hundreds of millions of vertices in streaming setting on a large collection of graph datasets and our approach outperforms other graph partitioning methods.

  1. College Enrollment Motivation: A Theoretical Marketing Approach.

    Science.gov (United States)

    Pomazal, Richard J.

    1980-01-01

    Personal beliefs and opinions regarding enrolling at university were obtained from 147 residents to test ability of a consumer/marketing theory of behavioral intention to account for factors related to college enrollment motivation. Analysis of the perceived quality of education revealed factors that were different from enrollment motivational…

  2. MODERN APPROACHES ON DEFINING FOOD QUALITY ON THE EU MARKET

    Directory of Open Access Journals (Sweden)

    Sebastian Chirimbu

    2013-03-01

    Full Text Available This paper seeks to prove that, on the EU food market, foodstuff quality presently has a very active complex dynamic dimension determined by the current consumer – agricultural and food industry relationship, apart from its technical dimension as derived from quality standards. This relationship comes as the result of the deep transformation that the food market has undergone in EU member states following the target-oriented action of the European Union aimed at solving the historical food-related issue of its members. Understanding the phenomena characteristic of the current food demand-supply relationship on the EU agricultural and food market and the way this market functions is very important for Romania’s integration in the European Union. This relevance derives both from economic aspects that these phenomena imply and social implications for everyday life.

  3. Defining European Wholesale Electricity Markets. An 'And/Or' Approach

    International Nuclear Information System (INIS)

    Dijkgraaf, E.; Janssen, M.C.W.

    2009-09-01

    An important question in the dynamic European wholesale markets for electricity is whether to define the geographical market at the level of an individual member state or more broadly. We show that if we currently take the traditional approach by considering for each member state whether there is one single other country that provides a substitute for domestic production, the market in each separate member state has still to be considered a separate market. However, if we allow for the possibility that at different moments in time there is another country that provides a substitute for domestic production, then the conclusion should be that certain member states do not constitute a separate geographical market. This is in particular true for Belgium, but also for The Netherlands, France, and to some extent also for Germany and Austria. We call this alternative approach the 'and/or' approach.

  4. Using Intelligent System Approaches for Simulation of Electricity Markets

    Science.gov (United States)

    Hamagami, Tomoki

    Significances and approaches of applying intelligent systems to artificial electricity market is discussed. In recent years, with the moving into restructuring of electric system in Japan, the deregulation for the electric market is progressing. The most major change of the market is a founding of JEPX (Japan Electric Power eXchange.) which is expected to help lower power bills through effective use of surplus electricity. The electricity market designates exchange of electric power between electric power suppliers (supplier agents) themselves. In the market, the goal of each supplier agents is to maximize its revenue for the entire trading period, and shows complex behavior, which can model by a multiagent platform. Using the multiagent simulations which have been studied as “artificial market" helps to predict the spot prices, to plan investments, and to discuss the rules of market. Moreover, intelligent system approaches provide for constructing more reasonable policies of each agents. This article, first, makes a brief summary of the electricity market in Japan and the studies of artificial markets. Then, a survey of tipical studies of artificial electricity market is listed. Through these topics, the future vision is presented for the studies.

  5. Object-Oriented Approach to Modeling Units of Pneumatic Systems

    Directory of Open Access Journals (Sweden)

    Yu. V. Kyurdzhiev

    2014-01-01

    Full Text Available The article shows the relevance of the approaches to the object-oriented programming when modeling the pneumatic units (PU.Based on the analysis of the calculation schemes of aggregates pneumatic systems two basic objects, namely a cavity flow and a material point were highlighted.Basic interactions of objects are defined. Cavity-cavity interaction: ex-change of matter and energy with the flows of mass. Cavity-point interaction: force interaction, exchange of energy in the form of operation. Point-point in-teraction: force interaction, elastic interaction, inelastic interaction, and inter-vals of displacement.The authors have developed mathematical models of basic objects and interactions. Models and interaction of elements are implemented in the object-oriented programming.Mathematical models of elements of PU design scheme are implemented in derived from the base class. These classes implement the models of flow cavity, piston, diaphragm, short channel, diaphragm to be open by a given law, spring, bellows, elastic collision, inelastic collision, friction, PU stages with a limited movement, etc.A numerical integration of differential equations for the mathematical models of PU design scheme elements is based on the Runge-Kutta method of the fourth order. On request each class performs a tact of integration i.e. calcu-lation of the coefficient method.The paper presents an integration algorithm of the system of differential equations. All objects of the PU design scheme are placed in a unidirectional class list. Iterator loop cycle initiates the integration tact of all the objects in the list. One in four iteration makes a transition to the next step of integration. Calculation process stops when any object shows a shutdowns flag.The proposed approach was tested in the calculation of a number of PU designs. With regard to traditional approaches to modeling, the authors-proposed method features in easy enhancement, code reuse, high reliability

  6. Author Affiliation Index: A New Approach to Marketing Journal Ranking

    Science.gov (United States)

    Pan, Yue; Chen, Carl R.

    2011-01-01

    Previous research has adopted various methods to assess the relative quality of academic marketing journals. This study, as a replication and extension of Chen and Huang (2007), introduces the Author Affiliation Index (AAI) as an alternative approach to assessing marketing journal quality. The AAI is defined as the ratio of articles authored by…

  7. Strategic market approach for entering the Indian solar water pump market : plan the marketing strategy for solar off-grid applications

    OpenAIRE

    Almanasreh, Khalil

    2011-01-01

    This study examines the strategic market approach for investing in solar water pumps market (SWP) in India, and Punjab state as a business case. The main research question is: What is an appropriate strategic market approach to invest in solar water pump market in India? The study focuses on the marketing strategy and strategic planning to enter the Indian market. The thesis follows the qualitative study design where the data was collected by observing the market and interviewing main sta...

  8. Does Marketing Need Better Marketing? A Creative Approach to Understanding Student Perceptions of the Marketing Major

    Science.gov (United States)

    Cobb-Walgren, Cathy J.; Pilling, Bruce K.; Barksdale, Hiram C., Jr.

    2017-01-01

    Marketing is often used to correct misperceptions and better align them with reality. Ironically, the discipline of marketing itself currently faces a misalignment between negative public perceptions of the field and the reality of marketing's vital role as a business function. The question this study addresses is: does this misalignment carry…

  9. A Christian educational perspective on the process oriented approach to intrinsic motivation

    OpenAIRE

    Mechaéla Scott

    1992-01-01

    Within the classroom context, albeit school or university, intrinsic motivation can effectively be described and changed if a process-oriented approach is employed. The question is posed whether a process-oriented approach to motivation is acceptable to Christian education. To answer this question, intrinsic motivation and the process-oriented approach to motivation are described. A Christian view of self-knowledge and control, which are the main components of a process-oricnted approach to m...

  10. Thinking on Sichuan-Chongqing gas pipeline transportation system reform under market-oriented conditions

    Science.gov (United States)

    Duan, Yanzhi

    2017-01-01

    The gas pipeline networks in Sichuan and Chongqing (Sichuan-Chongqing) region have formed a fully-fledged gas pipeline transportation system in China, which supports and promotes the rapid development of gas market in Sichuan-Chongqing region. In the circumstances of further developed market-oriented economy, it is necessary to carry out further the pipeline system reform in the areas of investment/financing system, operation system and pricing system to lay a solid foundation for improving future gas production and marketing capability and adapting itself to the national gas system reform, and to achieve the objectives of multiparty participated pipeline construction, improved pipeline transportation efficiency and fair and rational pipeline transportation prices. In this article, main thinking on reform in the three areas and major deployment are addressed, and corresponding measures on developing shared pipeline economy, providing financial support to pipeline construction, setting up independent regulatory agency to enhance the industrial supervision for gas pipeline transportation, and promoting the construction of regional gas trade market are recommended.

  11. Production Efficiency and Market Orientation in Food Crops in North West Ethiopia: Application of Matching Technique for Impact Assessment.

    Directory of Open Access Journals (Sweden)

    Habtamu Yesigat Ayenew

    Full Text Available Agricultural technologies developed by national and international research institutions were not benefiting the rural population of Ethiopia to the extent desired. As a response, integrated agricultural extension approaches are proposed as a key strategy to transform the smallholder farming sector. Improving Productivity and Market Success (IPMS of Ethiopian Farmers project is one of the development projects initiated by integrating productivity enhancement technological schemes with market development model. This paper explores the impact of the project intervention in the smallholder farmers' wellbeing.To test the research hypothesis of whether the project brought a significant change in the input use, marketed surplus, efficiency and income of farm households, we use a cross-section data from 200 smallholder farmers in Northwest Ethiopia, collected through multi-stage sampling procedure. To control for self-selection from observable characteristics of the farm households, we employ Propensity Score Matching (PSM. We finally use Data Envelopment Analysis (DEA techniques to estimate technical efficiency of farm households.The outcome of the research is in line with the premises that the participation of the household in the IPMS project improves purchased input use, marketed surplus, efficiency of farms and the overall gain from farming. The participant households on average employ more purchased agricultural inputs and gain higher gross margin from the production activities as compared to the non-participant households. The non-participant households on average supply less output (measured both in monetary terms and proportion of total produce to the market as compared to their participant counterparts. Except for the technical efficiency of production in potato, project participant households are better-off in production efficiency compared with the non-participant counterparts.We verified the idea that Improving Productivity and Market

  12. Theoretical Approaches on Successful Email Marketing Campaigns

    Directory of Open Access Journals (Sweden)

    Camelia Budac

    2016-01-01

    This paper aims to bring some clarifications on what could bring success to email marketingcampaigns. Responses are related to how sent emails can draw the attention of people (ie how theycan be observed, given that, users’ inboxes are invaded by messages of all kinds, how to measurethe results of a campaign and which are the best practices through which we can get higher returnsfrom email marketing campaigns.

  13. Risk Financing for Schools: The Capital Markets Approach.

    Science.gov (United States)

    Rudolph, Richard G.

    1988-01-01

    The capital markets approach is an alternative means of risk financing whereby a school system establishes and controls its own insurance company and makes systematic contributions to pay for expected and anticipated losses and their associated costs. (MLF)

  14. Corporate social capital, market orientation, organizational learning and service innovation performance: an empirical survey in the Pearl river delta of China

    OpenAIRE

    Jian, Zhaoquan; Zhou, Yu Lu

    2015-01-01

    Purpose: Service innovation performance (SIP) is an important driver of growth and wealth of service firms in wide range of industries. Yet, few research studies have been done to explore the influencing factors. The purpose of this study intends to identify the impacts of corporate social capital, market orientation and organizational learning on service innovation in the Pearl River Delta of China.Design/methodology/approach: The paper mainly adopted the empirical research. A Structure Equa...

  15. MARKETING AND INNOVATION – A RELATIONSHIP APPROACH

    Directory of Open Access Journals (Sweden)

    Rodica Boier

    2014-12-01

    Full Text Available This paper deals with innovation from a relationship marketing perspective, the company's ability to maintain interactions with its stakeholders, to take advantage from the information achieved, and this way to create new products and generate loyalty through customer satisfaction. The analysis of innovation from a relationship establishment standpoint can only be viewed interdisciplinary at its core, with research and development, design, management, and marketing being symbiotically combined, with focus on stakeholders’ involvement. The paper reviwes the most significat literature in the area. There is a two-way connection between relationship marketing and innovation. On one hand, the newly launched product, conceived together with the stakeholders, is likely to generate satisfaction and, hence, customer loyalty and retention, with all known positive consequences. On the other hand, the repeated satisfaction felt by the stakeholder encourages him to expect even more from the innovative organization in what concerns the successfully launched new products. This way, the effective stakeholder involvement in the value creation process provides a strong basis for further innovation.

  16. Why We Need Marketing.

    Science.gov (United States)

    Harper, Nancy

    1984-01-01

    An interview with Philip Kotler, the Harold T. Martin Professor of Marketing at Northwestern University, is presented. Three approaches to marketing are identified: product-oriented, hard-sell, and building satisfaction in a long-term clientele. (MLW)

  17. Confidence and the stock market: an agent-based approach.

    Science.gov (United States)

    Bertella, Mario A; Pires, Felipe R; Feng, Ling; Stanley, Harry Eugene

    2014-01-01

    Using a behavioral finance approach we study the impact of behavioral bias. We construct an artificial market consisting of fundamentalists and chartists to model the decision-making process of various agents. The agents differ in their strategies for evaluating stock prices, and exhibit differing memory lengths and confidence levels. When we increase the heterogeneity of the strategies used by the agents, in particular the memory lengths, we observe excess volatility and kurtosis, in agreement with real market fluctuations--indicating that agents in real-world financial markets exhibit widely differing memory lengths. We incorporate the behavioral traits of adaptive confidence and observe a positive correlation between average confidence and return rate, indicating that market sentiment is an important driver in price fluctuations. The introduction of market confidence increases price volatility, reflecting the negative effect of irrationality in market behavior.

  18. Relationships between Personal Traits, Emotional Intelligence, Internal Marketing, Service Management, and Customer Orientation in Korean Outpatient Department Nurses.

    Science.gov (United States)

    Kim, Bogyun; Lee, Jia

    2016-03-01

    Current increase and complexity of medical tests and surgical procedures at outpatient department (OPD) require OPD nurses to have customer orientation focusing on various customers' interests and needs. The purpose of this study was to identify the factors associated with customer orientation in nurses working at OPD of hospitals. The study used a descriptive correlational design with cross-sectional survey. The study settings were four general hospitals in Seoul and its metropolitan area. Data were collected from 138 OPD nurses from general hospitals. Study variables were personal traits, emotional intelligence, internal marketing, service management and customer orientation. Factors associated with customer orientation were identified as conscientiousness from personal traits (β = .37, p marketing from environmental characteristics (β = .21, p = .001). Hospital administrators should support OPD nurses to cultivate sincere and sociable personal traits and emotional intelligence, and to consider employees as internal customers to improve patient-oriented services and satisfaction. Copyright © 2015. Published by Elsevier B.V.

  19. China's electricity market-oriented reform: From an absolute to a relative monopoly

    International Nuclear Information System (INIS)

    Wang, Qiang; Chen, Xi

    2012-01-01

    The market-oriented reform in electricity industry has become a global trend since 1980s. Although China's electricity industry has been reformed since 1978, the substantial reform has not been conducted until 1985. Before 1985, China's power industry had been absolutely monopolized by the central state-owned companies. The absolute monopoly has been broken since 1985, when the Chinese government opened doors for non-central state-owned investment entities and foreign investors in power supplies in order to solve the chronic power shortage. In 2002, the comprehensive electricity reform plan entitled Scheme of the Reform for Power Industry was enacted. However, implementation of this plan was delayed due to electricity supply shortages. Even worse, a new kind of monopoly has been developed under the background “the state advances, the private sector retreats” in late years. In some sense, the former absolute monopoly has transformed the current relative monopoly. We contend that the relative monopoly has reversed the market-oriented reform in China's electric industry. If the relative monopoly remains unchanged, it will be harmful to public welfare.

  20. Application of the System Approach to Financial Services Market Research

    Directory of Open Access Journals (Sweden)

    Dubyna Maksym V

    2016-08-01

    Full Text Available The article analyzes the nature of the financial services market by using the system approach methodology. In particular, the attention is focused on the already existing conceptual approaches to defining the nature of this market, their basic aspects are analyzed. The use of the system approach allowed to identify the essence of the financial services market as a single, complex system, which is proposed to be considered as an aggregate number of consumers and providers of financial services operating within a single economic space, their relationships emerging to meet different in their nature demands for financial services, with their interrelation being associated with movement of financial resources within this space and partially accompanied by processes of transformation of temporary free funds of economic entities into credit and investment resources. In the article the system components and the relationships between them are determined, the elements of the environment are identified and their relationship with the market for financial services described.

  1. RF control at SSCL - an object oriented design approach

    International Nuclear Information System (INIS)

    Dohan, D.A.; Osberg, E.; Biggs, R.; Bossom, J.; Chillara, K.; Richter, R.; Wade, D.

    1994-01-01

    The Superconducting Super Collider (SSC) in Texas, the construction of which was stopped in 1994, would have represented a major challenge in accelerator research and development. This paper addresses the issues encountered in the parallel design and construction of the control systems for the RF equipment for the five accelerators comprising the SSC. An extensive analysis of the components of the RF control systems has been undertaken, based upon the Schlaer-Mellor object-oriented analysis and design (OOA/OOD) methodology. The RF subsystem components such as amplifiers, tubes, power supplies, PID loops, etc. were analyzed to produce OOA information, behavior and process models. Using these models, OOD was iteratively applied to develop a generic RF control system design. This paper describes the results of this analysis and the development of 'bridges' between the analysis objects, and the EPICS-based software and underlying VME-based hardware architectures. The application of this approach to several of the SSCL RF control systems is discussed. ((orig.))

  2. A cautious approach to a new market

    International Nuclear Information System (INIS)

    Jackson, D.

    1993-01-01

    As companies like Shell (London), Total (Paris), and Norsk Hydro (Oslo) spearhead the push into developing Vietnam's largely untapped oil and gas reserves, chemical firms are carefully monitoring events. Some already have fledgling operations there - ICI (London), for example, has established activities covering paints, titanium dioxide, and explosives. But most are waiting for others to go in first, says Patrick Looram, senior associate and director/Southeast Asia with Technomic Consultants, speaking at CW's 1993 Asia/Pacific Chemical Industry conference in Singapore. Describing Vietnam, with its 70-million population, as the 'last great Asian market,' Looram says the most important industries for the chemicals sector in the shorter terms are likely to include textiles, packaging, plastics, food and agriculture, and pharmaceuticals. But he notes the country's chemicals requirements are still at a very early stage, with 1992 plastics demand, for example, put at less than 100,000 m.t. Basic infrastructure requirements are put at $30 billion-$40 billion. Vietnam has a range of measures in place to establish a market economy, such as decentralized control over industry, freeing up of price controls, and liberal foreign investment laws. Fewer than 1,000 of Vietnam's 12,000-plus state enterprises are owned by national government; control is in the hands of the provinces and municipalities. But to get results, Looram says it is necessary to deal directly with plants. Many of these operations, however, are nearly insolvent, and Looram says about a third are expected to close over the next couple of years. The strength of other Asian economies is crucial to Vietnam's development, Looram says, while a lifting of the US embargo on vietnam will play an important role

  3. Systematic mechanism-orientated approach to chronic pancreatitis pain.

    Science.gov (United States)

    Bouwense, Stefan A W; de Vries, Marjan; Schreuder, Luuk T W; Olesen, Søren S; Frøkjær, Jens B; Drewes, Asbjørn M; van Goor, Harry; Wilder-Smith, Oliver H G

    2015-01-07

    Pain in chronic pancreatitis (CP) shows similarities with other visceral pain syndromes (i.e., inflammatory bowel disease and esophagitis), which should thus be managed in a similar fashion. Typical causes of CP pain include increased intrapancreatic pressure, pancreatic inflammation and pancreatic/extrapancreatic complications. Unfortunately, CP pain continues to be a major clinical challenge. It is recognized that ongoing pain may induce altered central pain processing, e.g., central sensitization or pro-nociceptive pain modulation. When this is present conventional pain treatment targeting the nociceptive focus, e.g., opioid analgesia or surgical/endoscopic intervention, often fails even if technically successful. If central nervous system pain processing is altered, specific treatment targeting these changes should be instituted (e.g., gabapentinoids, ketamine or tricyclic antidepressants). Suitable tools are now available to make altered central processing visible, including quantitative sensory testing, electroencephalograpy and (functional) magnetic resonance imaging. These techniques are potentially clinically useful diagnostic tools to analyze central pain processing and thus define optimum management approaches for pain in CP and other visceral pain syndromes. The present review proposes a systematic mechanism-orientated approach to pain management in CP based on a holistic view of the mechanisms involved. Future research should address the circumstances under which central nervous system pain processing changes in CP, and how this is influenced by ongoing nociceptive input and therapies. Thus we hope to predict which patients are at risk for developing chronic pain or not responding to therapy, leading to improved treatment of chronic pain in CP and other visceral pain disorders.

  4. Database marketing for energy conservation. Practice-oriented study; Databasemarketing voor energiebesparing. Praktijk gericht onderzoek

    Energy Technology Data Exchange (ETDEWEB)

    Burghouts, H. [Energie Netwerk EN, Bilthoven (Netherlands); De Kleijn, B.; Van Leerdam, W. [Tangram Advies en Onderzoek, Zeist (Netherlands)

    2013-06-15

    In the 'Block by Block' project 13 local energy saving projects are supported in the development of concepts to realize large-scale energetic improvements of existing houses. In these projects the consortia develop strategies which are applied in the market. In addition, a number of projects is awarded with a so-called 'Green Deal' (agreements between governmental, public and private parties in the Netherlands). Part of the support is a knowledge and learning process. As part of the learning process a practice-oriented research has been carried out into the possibilities of database marketing (DBM) for energy conservation. The research focuses on the opportunities for DBM for energy savings and promising product-market combinations. The question is: can DBM contribute to improving the effectiveness of the 'Block by Block' projects? [Dutch] In het project 'Blok voor Blok' worden 13 lokale energiebesparingsprojecten gesteund bij de ontwikkeling van concepten ten behoeve van de grootschalige energetische verbetering van bestaande woningen. In deze projecten worden door de gevormde consortia strategieen ontwikkeld en uitgevoerd in de markt. Daarnaast is een aantal projecten gehonoreerd met een 'Green deal'. Onderdeel van de ondersteuning is een kennis- en leertraject. In het kader van het leertraject is een praktijk gericht onderzoek gedaan naar de mogelijkheden van databasemarketing (DBM) voor energiebesparing. Het onderzoek richt zich op de kansen voor DBM voor energiebesparing en kansrijke productmarktcombinaties. De vraag is: kan DBM bijdragen aan verbetering van de effectiviteit van projecten 'Blok voor Blok'?.

  5. Can market oriented economic reforms contribute to energy efficiency improvement? Evidence from China

    International Nuclear Information System (INIS)

    Fan Ying; Liao Hua; Wei Yiming

    2007-01-01

    Since China accelerated its market oriented economic reforms at the end of 1992, its energy intensity has declined 3.6% annually over 1993-2005. However, its energy intensity declined 4.2% annually during its first reform period 1979-1992. Therefore, can we conclude that the accelerated marketization since the end of 1992 has made no contribution to its energy efficiency improvement? In order to answer this challenging question, we examine the changes of energy own-price elasticity, as well as the elasticities of substitution between energy and non-energy (capital and labor) in China during the periods of 1979-1992 and 1993-2003. Generally, in transition or developing economies, holding the technology and output level fixed, if the energy own-price elasticity (algebraic value) declines or the substitution elasticity between factors rises, they will contribute to energy efficiency improvement. Our empirical study finds that: (1) during 1979-1992, the energy own-price elasticity is positive (0.285), and capital-energy, labor-energy are both Morishima complementary; which indicates a distorted energy price and inefficient allocation; and (2) during 1993-2003, the own-price elasticity for energy is negative (-1.236), and capital-energy and labor-energy are both Morishima substitute. All factor demands become more elastic, and all elasticities of substitution increase. The implication is that the accelerated marketization contributes substantially to energy efficiency improvement since 1993

  6. Corporate social capital, market orientation, organizational learning and service innovation performance: An empirical survey in the Pearl river delta of China

    Directory of Open Access Journals (Sweden)

    Zhaoquan Jian

    2015-04-01

    Full Text Available Purpose: Service innovation performance (SIP is an important driver of growth and wealth of service firms in wide range of industries. Yet, few research studies have been done to explore the influencing factors. The purpose of this study intends to identify the impacts of corporate social capital, market orientation and organizational learning on service innovation in the Pearl River Delta of China.Design/methodology/approach: The paper mainly adopted the empirical research. A Structure Equation Model containing an intermediary variable was established to explore the relationships of SIP.Findings and Originality/value: The main findings of the research support some of the propositions: (1 Both corporate social capital, market orientation and organizational learning have distinct positive impact on service innovation performance; (2 Corporate social capital, market orientation has a positive effect on organizational learning respectively, and (3 organizational learning plays a mediating role between the corporate social capital, market orientation and service innovation performance.Research limitations/implications: The research object of this paper has been restricted to the enterprises in Pearl River Delta of China. By contrast, variables and theories all come from western research, which was not adequate in explaining some results in the context of China. Given the limited theoretical and empirical research to service innovation, future research studies might widen their examinations to include other potential factors.Practical implications: This study has significant implications to enterprises. The results of this study suggest that enterprises should establish the social networks accommodated by the development of organization. In addition, more attention should be paid to focus on market orientation to enhance the ability to respond to changes in the market environment. It’s particularly necessary to strengthen organizational learning to

  7. Measuring Filament Orientation: A New Quantitative, Local Approach

    Energy Technology Data Exchange (ETDEWEB)

    Green, C.-E.; Cunningham, M. R.; Jones, P. A. [School of Physics, University of New South Wales, Sydney, NSW, 2052 (Australia); Dawson, J. R. [CSIRO Astronomy and Space Science, Australia Telescope National Facility, P.O. Box 76, Epping, NSW 1710 (Australia); Novak, G. [Center for Interdisciplinary Exploration and Research in Astrophysics (CIERA) and Department of Physics and Astronomy, Northwestern University, 2145 Sheridan Road, Evanston, IL 60208 (United States); Fissel, L. M. [National Radio Astronomy Observatory (NRAO), 520 Edgemont Road, Charlottesville, VA, 22903 (United States)

    2017-09-01

    The relative orientation between filamentary structures in molecular clouds and the ambient magnetic field provides insight into filament formation and stability. To calculate the relative orientation, a measurement of filament orientation is first required. We propose a new method to calculate the orientation of the one-pixel-wide filament skeleton that is output by filament identification algorithms such as filfinder. We derive the local filament orientation from the direction of the intensity gradient in the skeleton image using the Sobel filter and a few simple post-processing steps. We call this the “Sobel-gradient method.” The resulting filament orientation map can be compared quantitatively on a local scale with the magnetic field orientation map to then find the relative orientation of the filament with respect to the magnetic field at each point along the filament. It can also be used for constructing radial profiles for filament width fitting. The proposed method facilitates automation in analyses of filament skeletons, which is imperative in this era of “big data.”.

  8. Measuring Filament Orientation: A New Quantitative, Local Approach

    Science.gov (United States)

    Green, C.-E.; Dawson, J. R.; Cunningham, M. R.; Jones, P. A.; Novak, G.; Fissel, L. M.

    2017-09-01

    The relative orientation between filamentary structures in molecular clouds and the ambient magnetic field provides insight into filament formation and stability. To calculate the relative orientation, a measurement of filament orientation is first required. We propose a new method to calculate the orientation of the one-pixel-wide filament skeleton that is output by filament identification algorithms such as filfinder. We derive the local filament orientation from the direction of the intensity gradient in the skeleton image using the Sobel filter and a few simple post-processing steps. We call this the “Sobel-gradient method.” The resulting filament orientation map can be compared quantitatively on a local scale with the magnetic field orientation map to then find the relative orientation of the filament with respect to the magnetic field at each point along the filament. It can also be used for constructing radial profiles for filament width fitting. The proposed method facilitates automation in analyses of filament skeletons, which is imperative in this era of “big data.”

  9. Measuring Filament Orientation: A New Quantitative, Local Approach

    International Nuclear Information System (INIS)

    Green, C.-E.; Cunningham, M. R.; Jones, P. A.; Dawson, J. R.; Novak, G.; Fissel, L. M.

    2017-01-01

    The relative orientation between filamentary structures in molecular clouds and the ambient magnetic field provides insight into filament formation and stability. To calculate the relative orientation, a measurement of filament orientation is first required. We propose a new method to calculate the orientation of the one-pixel-wide filament skeleton that is output by filament identification algorithms such as filfinder. We derive the local filament orientation from the direction of the intensity gradient in the skeleton image using the Sobel filter and a few simple post-processing steps. We call this the “Sobel-gradient method.” The resulting filament orientation map can be compared quantitatively on a local scale with the magnetic field orientation map to then find the relative orientation of the filament with respect to the magnetic field at each point along the filament. It can also be used for constructing radial profiles for filament width fitting. The proposed method facilitates automation in analyses of filament skeletons, which is imperative in this era of “big data.”

  10. A Conceptual Approach to Teaching Object-Orientation to C Programmers

    DEFF Research Database (Denmark)

    Madsen, Ole Lehrmann; Torgersen, Mads; Røn, Henrik

    1998-01-01

    This paper describes experiences from a three-day course held as part of a collaborative research project, in which object-oriented programming was taught to a group of engineers who were all proficient C programmers. Our approach to teaching object-oriented programming focuses on conceptual...... modeling, emphasizing that object-orientation is not a bag of solutions and technology; rather, object-orientation is a means to understand, describe (model) and communicate. The paper describes a general approach to teaching object-oriented programming to C-programmers and reports on the experience from...

  11. A HOLISTIC APPROACH OF RELATIONSHIP MARKETING IN LAUNCHING LUXURY NEW PRODUCTS

    Directory of Open Access Journals (Sweden)

    Mihoc Florin

    2009-05-01

    Full Text Available On the basis of increased complexity of the exchange mechanism, at the beginning of the third millennium the contemporary marketing suffers some physiognomic changes. Holistic orientation of the contemporary marketing is imposed by the new dimensions the

  12. Formula Approaches for Market Access Negotiations

    NARCIS (Netherlands)

    J.F. François (Joseph); W. Martin (William)

    2002-01-01

    textabstractMost of the large tariff reductions achieved in multilateral trade negotiations have involved tariff-cutting formulas such as the "Swiss" formula. However, wide variations in initial tariff rates between active participants call for new approaches under the Doha Development Agenda. This

  13. Conducting field research in subsistence markets, with an application to market orientation in the context of Ethiopian pastoralists

    NARCIS (Netherlands)

    Ingenbleek, P.T.M.; Tessema, W.K.; Trijp, van J.C.M.

    2013-01-01

    The typical characteristics of subsistence markets challenge not only the generalizability of marketing theories but also the applicability and validity of the field researchmethods generally practiced by marketing researchers. This article discusses challenges inherent to field research in

  14. STOCK MARKET PREDICTION USING CLUSTERING WITH META-HEURISTIC APPROACHES

    OpenAIRE

    Prasanna, S.; Ezhilmaran, D.

    2015-01-01

    Various examinations are performed to predict the stock values, yet not many points at assessing the predictability of the direction of stock index movement. Stock market prediction with data mining method is a standout amongst the most paramount issues to be researched and it is one of the interesting issues of stock market research over several decades. The approach of advanced data mining tools and refined database innovations has empowered specialists to handle the immense measure of data...

  15. STOCK MARKET PREDICTION USING CLUSTERING WITH META-HEURISTIC APPROACHES

    OpenAIRE

    Prasanna, S.; Ezhilmaran, D.

    2014-01-01

    Various examinations are performed to predict the stock values, yet not many points at assessing the predictability of the direction of stock index movement. Stock market prediction with data mining method is a standout amongst the most paramount issues to be researched and it is one of the interesting issues of stock market research over several decades. The approach of advanced data mining tools and refined database innovations has empowered specialists to handle the immense measure of data...

  16. Determinants of choice of market-oriented indigenous Horo cattle production in Dano district of western Showa, Ethiopia.

    Science.gov (United States)

    Alemayehu, Befikadu; Bogale, Ayalneh; Wollny, Clemens; Tesfahun, Girma

    2010-12-01

    Based on a survey data collected from 150 farming households in Dano district of western Showa of Ethiopia, this paper analyzes determinants of smallholders' choice for market oriented indigenous Horo cattle production and tries to suggest policy alternatives for sustainable use of animal genetic resource in the study area. Descriptive statistics and binary logistic model were employed to analyze the data. Eight explanatory variables including age of the household head, size of the grazing land, total size of cultivated land, farmer's experience in indigenous cattle production, farmer's attitude towards productivity of local breed, off-farm income, fattening practice, and availability of information and training of the head of the household regarding conservation, management and sustainable use indigenous cattle were found to be statistically significant variables to explain farmers' choice for market oriented indigenous cattle production activities. Besides, possible policy implications were made in order to improve conservation, management and sustainable use of market oriented indigenous cattle genetic resources.

  17. Marketing the dental hygiene program. A public relations approach.

    Science.gov (United States)

    Nielsen, C

    1989-09-01

    Since 1980 there has been a decline in dental hygiene enrollment and graduates. Marketing dental hygiene programs, a recognized component of organizational survival, is necessary to meet societal demands for dental hygiene care now and in the future. The purpose of this article is to examine theories on the marketing of education and to describe a systematic approach to marketing dental hygiene education. Upon examination of these theories, the importance of analysis, planning, implementation, and evaluation/control of a marketing program is found to be essential. Application of the four p's of marketing--product/service, price, place, and promotion--is necessary to achieve marketing's goals and objectives and ultimately the program's mission and goals. Moreover, projecting a quality image of the dental hygiene program and the profession of dental hygiene must be included in the overall marketing plan. Results of an effective marketing plan should increase the number of quality students graduating from the dental hygiene program, ultimately contributing to the quality of oral health care in the community.

  18. [The development of the public health system between an increasing market orientation (commercialisation) and social responsibility].

    Science.gov (United States)

    Trabert, G

    2008-02-01

    The development of the public health system between an increasing market orientation (commercialisation) and social responsibility is critically reflected by examining the medical care of those who are deprived. Poverty in Germany is dramatically increasing. There are confirmed findings on the correlation of being poor and being ill. Poverty leads to an increased number of cases of illness and a higher mortality rate. And vice versa, chronic illnesses very often cause impoverishment. This correlation has largely been ignored not only by the public but also by experts, especially when public health-care issues are on the political agenda. With reference to the current discussion about public health-care and the widespread disregard of the living conditions of the poor, the categories of "reasonable behaviour" (Kant) and "communicative behaviour" (Habermas) are reflected on in a philosophical excursion. Further interest groups affecting the political sphere, such as the pharmaceutical industry, the medical profession, patients and scientists are also examined with regard to public health-care. What are the premises of a health-care discussion that is controlled by economic considerations, particularly when keeping in mind the humanistic and Christian ethics of our society? And what does this mean for our responsibility for those who are handicapped and are in need of our help? Do decision makers and participants of the health-care discussion satisfy these ethical challenges? And what are the effects of the so-called "social peace" on social cooperation and economic power of a country? The increasing market orientation (commercialisation) of the public health sector can only be accepted on the basis of practiced humanity and social responsibility. In the light of a human public health-care, deprived people are in need of our solidarity.

  19. Suggest an Aspect-Oriented Design Approach for UML Communication Diagram

    OpenAIRE

    Nather, Mohammed F.; Saleem, Dr. Nada N.

    2013-01-01

    More and more works are done on the design of the Unified Modeling Language (UML) which is designed to help us for modeling effective object oriented software, Existing Object-Oriented design methods are not mature enough to capture non-functional requirement such as concurrency, fault tolerance, distribution and persistence of a software approach. Our approach proposed to use aspect-oriented software development (AOSD) mechanisms to solve the issues for interactions of the communication diag...

  20. Proposal of Innovative Approaches of Relationship Marketing in Business

    Directory of Open Access Journals (Sweden)

    Viliam Lendel

    2015-03-01

    Full Text Available The aim of this paper is to propose innovative approaches to relationship marketing that affect the process of building relationships with customers, based on a detailed analysis of the literary sources and the research. This proposal is supported by the information technology e-CRM and social CRM. The paper contains a detailed description of the procedure for successfully implementing innovative approaches to relationship marketing in business. This should serve mainly to marketing managers as a valuable tool in their use of innovative approaches to relationship marketing, especially in the process of obtaining innovative ideas from customers, in order to identify their needs and requirements. Furthermore, the paper contains the main results of our research aimed at identifying the extent of utilization of innovative approaches to relationship marketing in Slovak businesses. A total of 207 respondents were involved in the research (medium and large businesses and following methods were used: comparative method of qualitative evaluation method, the method of structured and structured interview method, observation, document analysis method (method of content analysis and questionnaire method.

  1. Influence of Examinations Oriented Approaches on Quality Education in Primary Schools in Kenya

    Science.gov (United States)

    Mackatiani, Caleb Imbova

    2017-01-01

    This paper provides a critical appraisal of the influence of examinations oriented approaches on quality education in primary schools in Kenya. The purpose of the study was to determine effects of examination oriented teaching approaches on learning achievement among primary school pupils in Kakamega County, Kenya. It explored the assumptions…

  2. Organization of Individual Work of Students under Competence-Oriented Approach to Education in Higher School

    Science.gov (United States)

    Ualiyeva, Nazym T.; Murzalinova, Alma Z.

    2016-01-01

    The main objective of this research is to identify the essence, content and specifics of organization of individual work of higher school students under competence-oriented approach. The research methodology is related to the choice of competence-oriented approach to ensure transformation of individual work into individual activity in…

  3. The right side? under time pressure, approach motivation leads to right-oriented bias

    NARCIS (Netherlands)

    Roskes, Marieke; Sligte, Daniel; Shalvi, Shaul; De Dreu, Carsten K W

    2011-01-01

    Approach motivation, a focus on achieving positive outcomes, is related to relative left-hemispheric brain activation, which translates to a variety of right-oriented behavioral biases. In two studies, we found that approach-motivated individuals display a right-oriented bias, but only when they are

  4. From commodity to customer value : the transition from a production-oriented to a market-oriented European dairy industry

    NARCIS (Netherlands)

    Everwand, W.C.; Ingenbleek, P.T.M.; Backus, G.B.C.

    2007-01-01

    The European food industry has been regulated for a long time. Since the 1960s, the European market has been protected from imports by relatively high taxes. Companies in Europe therefore never had to fear real competition from outside the Union in their domestic markets. This changed, when, due to

  5. Market orientation of business schools and development of professional competencies of students in the tourism business

    Directory of Open Access Journals (Sweden)

    Rosi Maja

    2016-01-01

    Full Text Available Recent trends of spreading of market globalization, technological progress, internationalization, privatization and other relevant changes are strategically changing the context in which all institutions of society operate and prosper. The higher education sector is also affected, and, in particular, the business education has to be better aligned with these external realities. In this dynamic and changing environment, students, businesses and other stakeholders require knowledge and skills that will provide them with competency in relation to the current economic situation and technological advances. Tourism sector and whole economy increasingly depend on contemporary knowledge that provides appropriate job competency to students and competitive advantage to the providers of services. Adjustment of public higher education institutions is important for enhancing their market position in increasingly competitive market for business education. There is an increasing number of private business schools that have emerged recently, also in the field of tourism that have seen their great potential for business success and earnings in the increasingly competitive business education market, framed by a very dynamic and competitive environment of business education. In addition, business schools have to deal with the trend of shrinking budgetary (public funding of their operation, which forces them to search for additional funding by providing new educational offerings and strengthening of their market orientation. In the debate about the future of tourism education, there lies a gap between the requirements of the curriculum and the expectations of the industry, which argues that higher education has to serve the tourism of the future - that is to prepare students for a more active role in tourism organizations and in their search for improvements and adaptation to different competitive circumstances. Does business schools' curriculum follow the

  6. Establishing politically feasible water markets: a multi-criteria approach.

    Science.gov (United States)

    Ballestero, Enrique; Alarcón, Silverio; García-Bernabeu, Ana

    2002-08-01

    A multiple criteria decision-making (MCDM) model to simulate the establishment of water markets is developed. The environment is an irrigated area governed by a non-profit agency, which is responsible for water production, allocation, and pricing. There is a traditional situation of historical rights, average-cost pricing for water allocation, large quantities of water used, and inefficiency. A market-oriented policy could be implemented by accounting for ecological and political objectives such as saving groundwater and safeguarding historical rights while promoting economic efficiency. In this paper, a problem is solved by compromise programming, a multi-criteria technique based on the principles of Simonian logic. The model is theoretically developed and applied to the Lorca region in Spain near the Mediterranean Sea.

  7. Database marketing for energy conservation. Practice-oriented study; Databasemarketing voor energiebesparing. Praktijk gericht onderzoek

    Energy Technology Data Exchange (ETDEWEB)

    Burghouts, H. [Energie Netwerk EN, Bilthoven (Netherlands); De Kleijn, B.; Van Leerdam, W. [Tangram Advies en Onderzoek, Zeist (Netherlands)

    2013-06-15

    In the 'Block by Block' project 13 local energy saving projects are supported in the development of concepts to realize large-scale energetic improvements of existing houses. In these projects the consortia develop strategies which are applied in the market. In addition, a number of projects is awarded with a so-called 'Green Deal' (agreements between governmental, public and private parties in the Netherlands). Part of the support is a knowledge and learning process. As part of the learning process a practice-oriented research has been carried out into the possibilities of database marketing (DBM) for energy conservation. The research focuses on the opportunities for DBM for energy savings and promising product-market combinations. The question is: can DBM contribute to improving the effectiveness of the 'Block by Block' projects? [Dutch] In het project 'Blok voor Blok' worden 13 lokale energiebesparingsprojecten gesteund bij de ontwikkeling van concepten ten behoeve van de grootschalige energetische verbetering van bestaande woningen. In deze projecten worden door de gevormde consortia strategieen ontwikkeld en uitgevoerd in de markt. Daarnaast is een aantal projecten gehonoreerd met een 'Green deal'. Onderdeel van de ondersteuning is een kennis- en leertraject. In het kader van het leertraject is een praktijk gericht onderzoek gedaan naar de mogelijkheden van databasemarketing (DBM) voor energiebesparing. Het onderzoek richt zich op de kansen voor DBM voor energiebesparing en kansrijke productmarktcombinaties. De vraag is: kan DBM bijdragen aan verbetering van de effectiviteit van projecten 'Blok voor Blok'?.

  8. Attitudes vs. Purchase Behaviors as Experienced Dissonance: The Roles of Knowledge and Consumer Orientations in Organic Market.

    Science.gov (United States)

    Hidalgo-Baz, María; Martos-Partal, Mercedes; González-Benito, Óscar

    2017-01-01

    This research focuses on the incongruity between positive attitudinal responses but a lack of purchase behavior in organic markets. According to cognitive dissonance theory, consumer orientations toward the benefits attributed to organic products (environmental protection, health, hedonic) relieve the dissonance that results from this attitude-behavior incongruity. Knowledge also functions as a transmitter, from positive attitudes to purchase behaviors, thereby reducing the incongruity. Using quota sampling in a survey study, this paper tests the hypotheses from linear regression models. The results show that orientations and knowledge improve the congruity between attitudes and purchase behaviors toward organic products. Moreover, interaction effects arise between the environmental protection orientation and knowledge and between the hedonic orientation and knowledge. Increasing knowledge mitigates the difference between attitudes and purchase behaviors, especially for consumers with environmental protection or hedonic orientations. These findings have several important implications for research and practice.

  9. Attitudes vs. Purchase Behaviors as Experienced Dissonance: The Roles of Knowledge and Consumer Orientations in Organic Market

    Science.gov (United States)

    Hidalgo-Baz, María; Martos-Partal, Mercedes; González-Benito, Óscar

    2017-01-01

    This research focuses on the incongruity between positive attitudinal responses but a lack of purchase behavior in organic markets. According to cognitive dissonance theory, consumer orientations toward the benefits attributed to organic products (environmental protection, health, hedonic) relieve the dissonance that results from this attitude–behavior incongruity. Knowledge also functions as a transmitter, from positive attitudes to purchase behaviors, thereby reducing the incongruity. Using quota sampling in a survey study, this paper tests the hypotheses from linear regression models. The results show that orientations and knowledge improve the congruity between attitudes and purchase behaviors toward organic products. Moreover, interaction effects arise between the environmental protection orientation and knowledge and between the hedonic orientation and knowledge. Increasing knowledge mitigates the difference between attitudes and purchase behaviors, especially for consumers with environmental protection or hedonic orientations. These findings have several important implications for research and practice. PMID:28286489

  10. A Market-Based Approach to Multi-factory Scheduling

    Science.gov (United States)

    Vytelingum, Perukrishnen; Rogers, Alex; MacBeth, Douglas K.; Dutta, Partha; Stranjak, Armin; Jennings, Nicholas R.

    In this paper, we report on the design of a novel market-based approach for decentralised scheduling across multiple factories. Specifically, because of the limitations of scheduling in a centralised manner - which requires a center to have complete and perfect information for optimality and the truthful revelation of potentially commercially private preferences to that center - we advocate an informationally decentralised approach that is both agile and dynamic. In particular, this work adopts a market-based approach for decentralised scheduling by considering the different stakeholders representing different factories as self-interested, profit-motivated economic agents that trade resources for the scheduling of jobs. The overall schedule of these jobs is then an emergent behaviour of the strategic interaction of these trading agents bidding for resources in a market based on limited information and their own preferences. Using a simple (zero-intelligence) bidding strategy, we empirically demonstrate that our market-based approach achieves a lower bound efficiency of 84%. This represents a trade-off between a reasonable level of efficiency (compared to a centralised approach) and the desirable benefits of a decentralised solution.

  11. Born analytical or adopted over time? a study investigating if new analytical tools can ensure the survival of market oriented startups.

    OpenAIRE

    Skogen, Hege Janson; De la Cruz, Kai

    2017-01-01

    Masteroppgave(MSc) in Master of Science in Strategic Marketing Management - Handelshøyskolen BI, 2017 This study investigates whether the prevalence of technological advances within quantitative analytics moderates the effect market orientation has on firm performance, and if startups can take advantage of the potential opportunities to ensure their own survival. For this purpose, the authors review previous literature in marketing orientation, startups, marketing analytics, an...

  12. Social marketing: an approach to planned social change.

    Science.gov (United States)

    Kotler, P; Zaltman, G

    1971-07-01

    This article examines the applicability of marketing concepts to social causes and social change. Social marketing is defined as the design, implementation, and control of programs calculated to influence the acceptability of social ideas and involving considerations of product planning, pricing, communication, distribution and marketing research. Wiebe examined four social advertising campaigns and concluded that their effectiveness depended on the presence of adequate force, direction, adequate and compatible social mechanism, and distance (the "cost" of the new attitude as seen by message's message"s recepient). A marketing planning approach is not a guarantee for the achievement of social objectives; yet, it represents a bridging mechanism linking the knowledge of the behavioral scientist with the socially useful implementation of that knowledge.

  13. Approaches Regarding Business Logic Modeling in Service Oriented Architecture

    Directory of Open Access Journals (Sweden)

    Alexandra Maria Ioana FLOREA

    2011-01-01

    Full Text Available As part of the Service Oriented Computing (SOC, Service Oriented Architecture (SOA is a technology that has been developing for almost a decade and during this time there have been published many studies, papers and surveys that are referring to the advantages of projects using it. In this article we discuss some ways of using SOA in the business environment, as a result of the need to reengineer the internal business processes with the scope of moving forward towards providing and using standardized services and achieving enterprise interoperability.

  14. An object-oriented approach to evaluating multiple spectral models

    International Nuclear Information System (INIS)

    Majoras, R.E.; Richardson, W.M.; Seymour, R.S.

    1995-01-01

    A versatile, spectroscopy analysis engine has been developed by using object-oriented design and analysis techniques coupled with an object-oriented language, C++. This engine provides the spectroscopist with the choice of several different peak shape models that are tailored to the type of spectroscopy being performed. It also allows ease of development in adapting the engine to other analytical methods requiring more complex peak fitting in the future. This results in a program that can currently be used across a wide range of spectroscopy applications and anticipates inclusion of future advances in the field. (author) 6 refs.; 1 fig

  15. An intelligent dynamic simulation environment: An object-oriented approach

    International Nuclear Information System (INIS)

    Robinson, J.T.; Kisner, R.A.

    1988-01-01

    This paper presents a prototype simulation environment for nuclear power plants which illustrates the application of object-oriented programming to process simulation. Systems are modeled using this technique as a collection of objects which communicate via message passing. The environment allows users to build simulation models by selecting iconic representations of plant components from a menu and connecting them with the aid of a mouse. Models can be modified graphically at any time, even as the simulation is running, and the results observed immediately via real-time graphics. This prototype illustrates the use of object-oriented programming to create a highly interactive and automated simulation environment. 9 refs., 4 figs

  16. Pluralism in contemporary marketing practices

    NARCIS (Netherlands)

    Lindgreen, A.; Davis, R.; Brodie, R.J.; Buchanan-Oliver, M.

    2000-01-01

    Over the last decade, considerable emphasis has been placed on the importance of relationship marketing. The re-orientation of marketing has been at the expense of the traditional approach to marketing, that is transaction marketing (the "4Ps"). However, others conclude that transactional marketing

  17. Remote sensing object-oriented approaches coupled with ...

    African Journals Online (AJOL)

    Hence the combined use of new generation sensor imagery and the employment of object-oriented image classification techniques provided more accurate information on Melia invasion in the study area. This is an encouraging result given the high degree of intermingling of Melia with other plants at the study site.

  18. Quick Prototyping of Educational Software: An Object-Oriented Approach.

    Science.gov (United States)

    Wong, Simon C-H

    1994-01-01

    Introduces and demonstrates a quick-prototyping model for educational software development that can be used by teachers developing their own courseware using an object-oriented programming system. Development of a courseware package called "The Match-Maker" is explained as an example that uses HyperCard for quick prototyping. (Contains…

  19. The role of market orientation in advertising spending during economic collapse : The case of Turkey in 2001

    NARCIS (Netherlands)

    Ozturan, P.; Oszomer, A.; Pieters, R.

    The authors investigate the role of market orientation in advertising spending during economic contraction. They use the 2001 economic collapse in Turkey as the empirical context in which to test hypotheses regarding why some firms increase their advertising spending in a contraction period while

  20. The Role of Market Orientation in Advertising Spending during Economic Collapse: The Case of Turkey in 2001

    NARCIS (Netherlands)

    Ozturan, P.; Ozsomer, A.; Pieters, F.G.M.

    2014-01-01

    The authors investigate the role of market orientation in advertising spending during economic contraction. They use the 2001 economic collapse in Turkey as the empirical context in which to test hypotheses regarding why some firms increase their advertising spending in a contraction period while

  1. Making The Most of Medical orientation; A New Approach.

    Directory of Open Access Journals (Sweden)

    Dr Jonathan Taitz

    2004-02-01

    Full Text Available Orientating new junior medical staff can be a complex and time consuming task. Traditional models have typically involved a day or longer of lectures. This involves a large number of senior staff being available on the first day of term. It also means that junior staff not present on the first day had any access to an orientation program at all. Evaluation of our program confirmed the belief that the day was dull and that there was simply too much information for new staff to absorb. As a result of this feedback we extensively updated our orientation program. Pre-reading of the junior staff manual became compulsory. We departed from the traditional lecture style program and devised a new ten- station scenario based interactive program. The stations were designed to cover aspects of the hospital’s mandatory education and key educational requirements in order to function effectively on our campus. Station leaders were selected and trained in the goals of the new process. Several of our secondment sites were engaged in the development of the project topics. We hoped that our secondment sites would be relieved of some orientation responsibility if core material was delivered centrally. The strength of the new orientation is that it is portable, reproducible and uniform. It is also available via video conferencing. A single person can educate new staff in three hours if the need arises. Most importantly all new staff will have access to the program within a week of starting a term at our hospital.

  2. Assessment of 48 Stock markets using adaptive multifractal approach

    Science.gov (United States)

    Ferreira, Paulo; Dionísio, Andreia; Movahed, S. M. S.

    2017-11-01

    In this paper, Stock market comovements are examined using cointegration, Granger causality tests and nonlinear approaches in context of mutual information and correlations. Since underlying data sets are affected by non-stationarities and trends, we also apply Adaptive Multifractal Detrended Fluctuation Analysis (AMF-DFA) and Adaptive Multifractal Detrended Cross-Correlation Analysis (AMF-DXA). We find only 170 pair of Stock markets cointegrated, and according to the Granger causality and mutual information, we realize that the strongest relations lies between emerging markets, and between emerging and frontier markets. According to scaling exponent given by AMF-DFA, h(q = 2) > 1, we find that all underlying data sets belong to non-stationary process. According to Efficient Market Hypothesis (EMH), only 8 markets are classified in uncorrelated processes at 2 σ confidence interval. 6 Stock markets belong to anti-correlated class and dominant part of markets has memory in corresponding daily index prices during January 1995 to February 2014. New-Zealand with H = 0 . 457 ± 0 . 004 and Jordan with H = 0 . 602 ± 0 . 006 are far from EMH. The nature of cross-correlation exponents based on AMF-DXA is almost multifractal for all pair of Stock markets. The empirical relation, Hxy ≤ [Hxx +Hyy ] / 2, is confirmed. Mentioned relation for q > 0 is also satisfied while for q behavior of markets for small fluctuations is affected by contribution of major pair. For larger fluctuations, the cross-correlation contains information from both local (internal) and global (external) conditions. Width of singularity spectrum for auto-correlation and cross-correlation are Δαxx ∈ [ 0 . 304 , 0 . 905 ] and Δαxy ∈ [ 0 . 246 , 1 . 178 ] , respectively. The wide range of singularity spectrum for cross-correlation confirms that the bilateral relation between Stock markets is more complex. The value of σDCCA indicates that all pairs of stock market studied in this time interval

  3. STRATEGIC APPROACH TO PROMOTION OF CONSTRUCTION PRODUCTS IN THE MARKET

    Directory of Open Access Journals (Sweden)

    Fatima M. Ramazanova

    2017-01-01

    Full Text Available Abstract. Objectives The aim of the study is to develop a system of practical measures to ensure the most effective promotion of construction products to the market. Method During the process of research, methods of logical, statistical and comparative analysis as well as expert evaluations were used. Results Analysis and assessment of the construction market situation enabled a group of factors that affect the sales of construction products – in particular, building materials – to be identified, which constituted an empirical basis for developing a strategy for their promotion, aimed at maximum satisfaction of solvent demand and profit. It is determined that as an instrument of the communication policy of a construction enterprise, the promotion of construction products is a system of incentive measures and techniques designed to stimulate sales. A characterisation of the promotional system of construction products as an instrument of marketing communications is presented, revealing the target dependence of measures to stimulate sales from stages of the life cycle. The criteria for selecting the promotion channels have been systematised, serving as the basis for the strategic approach to the organisation of the distribution logistic system in construction and the steady positioning of construction products on the market. Conclusion A strategic approach to the promotion of construction products in the market ensures the creation of a system of effectively integrated marketing communications, implemented in the form of a strategic bridging partnership. Realisation of the strategy of construction product promotion comprises a reliable basis for strengthening the market positions of construction companies under the harsh conditions of a competitive environment. 

  4. An association between market orientation and business performance: A case study of small medium enterprises in Sri Lanka

    Directory of Open Access Journals (Sweden)

    Ph. D. Balasundaram Nimalathasan

    2009-12-01

    Full Text Available In the globalized and highly competitive era of the present day business environment, firms are under constant pressure to build upon their skills and resources for developing distinctive competencies to withstand market challenges. Such competencies can be around either the lower delivered-cost-position or product differentiation. But building competencies around lower product costs and or product differentiation alone is not sufficient. “Market orientation” builds distinctive and sustainable competencies. An attempt to fill this research gap, the present study is instigated on market orientation and business performance as the case of small medium enterprises in Sri Lanka with the samples of ninety. A non-probabilistic sampling method, namely convenience sampling, was used in drawing samples for this study. Secondary data and primary data collections methods were used to conduct the study. In the present study, we analysed our data by employing correlation and regression analysis. For the study, entire analysis was done by personal computer. A well known statistical package ‘statistical package for social sciences’ (SPSS 13.0 version was used in order to analyze the data. The results revealed that there is a significant association between market orientation and business performance; further, market orientation has statistically positive impact on business performance.

  5. Life-oriented approach for urban policy decision-making: Surveys and applications

    OpenAIRE

    Junyi Zhang; Yubing Xiong; Minh Tu Tran

    2014-01-01

    In this study, we propose an additional approach, called life-oriented approach, for supporting urban policy decisions. The life-oriented approach argues that people's decisions on various life choices are not independent of each other and that an understanding of life choices should not be constrained by the boundary of any single discipline. People's life choices are closely linked with the quality of life (QOL), which can be roughly captured from the perspective of life domains such as res...

  6. Marketing through Social Media : Case: Comparison of Social Media Marketing Approaches of B2C Companies for Company X

    OpenAIRE

    Rantapelkonen Ahlberg, Jaana

    2010-01-01

    Rantapelkonen Ahlberg, Jaana. 2010. Social Media Marketing. Case: Comparison of Social Media Marketing Approaches of B2C Companies for Company X. Master’s Thesis. Kemi-Tornio University of Applied Sciences. Business and Culture. Pages 42 (74). The objective of this thesis is to provide insights on how Company X can use Social Media as a marketing and branding tool in consumer marketing in the Swedish market. More specifically, this study attempts to define what kinds of social media are u...

  7. A Study on Product Innovation Portfolio and Customer Value Creation: Bridging Entrepreneurial Risk-Taking Orientation and Marketing Performance

    Directory of Open Access Journals (Sweden)

    Maklon Felipus Killa

    2017-12-01

    Full Text Available The aim of this study is to investigate the role of product innovation portfolio and customer value creation in bridg- ing the gap between entrepreneurial risk-taking orientation and marketing performance. Wood crafts companies located in Bandung, Yogyakarta, and Solo, all of which have been regarded as Indonesia’s creative cities, were used as samples. Sampling was done by using a combination of purposive and convenience sampling. The total data used for the analysis was from 172 respondents who filled in direct questionnaires. This research used Structural Equation Modeling (SEM with AMOS v.20 program for data analysis. The results showed that product innovation portfolio serves as mediator in the relationship between entrepreneurial risk-taking orientation and marketing performance. Furthermore, the results also found that customer value creation has a positive effect on marketing performance.

  8. Promoting the nurse practitioner by using a marketing approach.

    Science.gov (United States)

    Gallagher, S M

    1996-03-01

    Being good at what you do is not enough. Despite strong evidence that the nurse practitioner delivers cost-efficient and outcome-based care, few consumers really understand the nurse practitioner's scope of practice. With the current rapidly changing status of health care, the nurse practitioner is presented with many opportunities. Strategies that ensure survival and growth are critical to longevity. Marketing strategies can offer solutions to these challenges. The 4 P's of marketing are discussed as an approach to promote the role of the nurse practitioner.

  9. Internal marketing strategy: Focusing on staff orientation in health care in South Africa

    Directory of Open Access Journals (Sweden)

    J. W. De Jager

    2008-12-01

    Full Text Available Purpose: The purpose of the paper is to determine the levels of satisfaction in respect of pre identified internal marketing-related variables in a large provincial hospital in South Africa. Problem investigated: Low job satisfaction is often cited as a major cause of high turnover among health care providers worldwide. Likewise the Public Health Care Industry in South Africa is facing complex employee retention issues. In determining the reasons for high turnover an interest in evaluating employee satisfaction among health care providers has increased. Measuring components of job satisfaction will assist not only the health care organisations' management to understand hospital culture, but also to compile an effective internal marketing plan and strategy. Design/Methodology/Approach: A staff satisfaction survey was conducted amongst staff members at a provincial hospital in the Tshwane region, South Africa. Attitudes of staff on pre-identified staff satisfaction variables were assessed. These variables were employed to implement an internal marketing strategy. A list of variables was formulated after an extensive literature study had been conducted. A total of 416 staff members voluntarily completed a self-administered questionnaire. A five-point Likert type scale was used to measure the levels of satisfaction on staff-related issues, with a view to addressing issues in the internal marketing strategy. Findings : It was evident that the management principles currently employed by the management team were a cause for concern among staff members. Based on the analysis that identified the satisfaction variables best it was clear that management should take immediate steps to address the following issues : • Clarification of hospital goals \\ objectives; • Understanding the goals of the respective departments; • The functioning of the Human resource department; • Functioning of the overall hospital management; and Implications: This paper

  10. The state of the North-European electricity market. Attempt to a problem-oriented analysis

    International Nuclear Information System (INIS)

    Kaerrmarck, U.

    2001-11-01

    This analysis covers the period 2000-2005, plus a few longer prognoses. Most analyses that preceded the deregulation of the electricity market in Europe, held the opinion that the market, due to the important over capacity, would be characterized by a severe price competition and lead to a market restructuration with only a few large producers surviving. The need for new investments was considered to be limited. Even a growing demand for electricity would not disturb the price reductions. The development followed this scheme to a certain extent. The restructuring is taking place. The utilities EdF (France), ENI (Italy), E.On, RWE (both Germany) and Vattenfall (Sweden) are obtaining dominant positions on their largely extended markets. But the prices have been stabilized on a level above the marginal production costs, and the power surplus has been halved compared to 1998. Northern Europe is approaching a state with increasing prices and threatening power shortages. The producers have adapted to the new situation by exploiting the differences in production- and demand-structure in the different countries and the associated price differences. Producers in Germany have instead of competing with the price chosen to close down a number of plants with large investment needs and high operating costs. The energy policy of all countries in the region gives highest priority to investment in renewable energy sources, which can not replace all the capacity lost by closing fossil and nuclear power plants. The ambition of the power producers to regain control of the market and the political inclination to prioritize CO 2 -free power production has, in combination, led to a strengthening of the existing producers and denying market access for new larger actors. New base load production capacity will be needed in the long run, and investment decisions are needed in the near future, if risks for power shortages are to be avoided. Increasing prices will stimulate commercial

  11. Consumer-Oriented New Product Development in Fruit Flavour Breeding - A Bayesian Approach

    NARCIS (Netherlands)

    Tesfaye, L.M.; Lans, van der I.A.; Bink, M.C.A.M.; Gremmen, H.G.J.; Trijp, van J.C.M.

    2014-01-01

    Taking consumer quality perceptions into account is very important for new-fruit product development in todays competitive food market. To this end, consumer-oriented quality improvement models like the Quality Guidance Model (QGM) have been proposed. Implementing such mod- els in the agro industry

  12. A study on relationship between market orientation's culture and exporting performance: A case study of manufacturing corporations listed on Tehran Stock Exchange

    Directory of Open Access Journals (Sweden)

    Omid Behboodi

    2013-12-01

    Full Text Available Increasing trade, the globalization of products and services, as well as the internationalization of specific firms have steadily accentuated the importance of export performance. This study examines the relationship between market orientation culture with three components including customer orientation, competitor orientation, interfunctional-coordination on increasing export capabilities through firm age and size. Using the data gathered from 111 selected firms over the period 2006-2010, the study has applied correlation ratios as well as structural equation modeling to examine various hypotheses. The survey has concluded that being market oriented increases market capabilities through increasing firm size and age.

  13. Combining goal-oriented and model-driven approaches to solve the Payment Problem Scenario

    NARCIS (Netherlands)

    Asuncion, C.H.; Quartel, Dick; Pokraev, S.; Iacob, Maria Eugenia; van Sinderen, Marten J.

    2010-01-01

    Motivated by the objective to provide an improved participation of business domain experts in the design of service-oriented integration solutions, we extend our previous work on using the COSMO methodology for service mediation by introducing a goal-oriented approach to requirements engineering.

  14. Different Types of Sensation Seeking: A Person-Oriented Approach in Sensation-Seeking Research

    Science.gov (United States)

    Suranyi, Zsuzsanna; Hitchcock, David B.; Hittner, James B.; Vargha, Andras; Urban, Robert

    2013-01-01

    Previous research on sensation seeking (SS) was dominated by a variable-oriented approach indicating that SS level has a linear relation with a host of problem behaviors. Our aim was to provide a person-oriented methodology--a probabilistic clustering--that enables examination of both inter- and intra-individual differences in not only the level,…

  15. Social and ecological challenges of market-oriented shrimp farming in Vietnam.

    Science.gov (United States)

    Lan, Ngo Thi Phuong

    2013-01-01

    Vietnam is one of the largest shrimp exporters in the world. Since 2010, Vietnam has earned about two billion dollars annually through shrimp exports. As a fertile area of greatest potential for agricultural production in Vietnam, the Mekong Delta has been a major contributor to the country's achievements, especially in the agricultural sector. During recent decades, trade liberation along with various policies in support of aquaculture has accelerated the development of shrimp production in the Delta. Based on an ethnographic study of shrimp farming in the Mekong Delta of Vietnam, I assert that along with great rewards arising from the expansion of shrimp farming areas, productivity, and export value, the shrimp industry has brought various environmental, economic and social challenges. Consequently, shrimp farming is a risky business and local inhabitants have relied on various strategies to cope with these challenges. Risk mitigation in shrimp production and labor migration are the two important strategies of local inhabitants for securing their livelihoods. Water pollution and poor quality post-larvae shrimp are direct consequences of market-oriented production.

  16. Data clustering in C++ an object-oriented approach

    CERN Document Server

    Gan, Guojun

    2011-01-01

    Data clustering is a highly interdisciplinary field, the goal of which is to divide a set of objects into homogeneous groups such that objects in the same group are similar and objects in different groups are quite distinct. Thousands of theoretical papers and a number of books on data clustering have been published over the past 50 years. However, few books exist to teach people how to implement data clustering algorithms. This book was written for anyone who wants to implement or improve their data clustering algorithms. Using object-oriented design and programming techniques, Data Clusterin

  17. Framing design research for service orientation through PSS approaches

    DEFF Research Database (Denmark)

    Sakao, Tomohiko; Sandström, Gunilla Ölundh; Matzen, Detlef

    2009-01-01

    on the literature analysis, the authors present three crucial dimensions for service oriented design research, i.e. an offer dimension representing products and services, a provider dimension, and a customer/user dimension. In addition, three research targets are proposed; PSS-offer modelling, PSS development......, and PSS potential. Furthermore, several promising future research directions are identified. These include evaluating economic consequences or environmental benefits, establishing terminology, organizational issues, and developing methods and tools to support designers. The boundaries to other research...... fields are getting blurry and many aspects of other professionalisms must be taken into account. Thus, there is especially need in future research to open towards other research areas....

  18. New guideline represents 'processed-oriented' approach for ISO 9000.

    Science.gov (United States)

    2001-02-01

    Hospitals that have been tracking the development of ISO 9000 in the health care industry should pay close attention to a new guideline about to emerge. According to Laura Preole, health care services manager of SGS International Certification Services based in Rutherford, NJ, the new guideline is the latest step in an effort to establish a more 'process-oriented' method of looking at the health care environment from the moment a patient walks into a facility to the moment he or she is discharged.

  19. Market potential of nanoremediation in Europe - Market drivers and interventions identified in a deliberative scenario approach.

    Science.gov (United States)

    Bartke, Stephan; Hagemann, Nina; Harries, Nicola; Hauck, Jennifer; Bardos, Paul

    2018-04-01

    A deliberate expert-based scenario approach is applied to better understand the likely determinants of the evolution of the market for nanoparticles use in remediation in Europe until 2025. An initial set of factors had been obtained from a literature review and was complemented by a workshop and key-informant interviews. In further expert engaging formats - focus groups, workshops, conferences, surveys - this initial set of factors was condensed and engaged experts scored the factors regarding their importance for being likely to influence the market development. An interaction matrix was obtained identifying the factors being most active in shaping the market development in Europe by 2025, namely "Science-Policy-Interface" and "Validated information on nanoparticle application potential". Based on these, potential scenarios were determined and development of factors discussed. Conclusions are offered on achievable interventions to enhance nanoremediation deployment. Copyright © 2017 Elsevier B.V. All rights reserved.

  20. Different approaches to supply adequacy in electricity markets

    International Nuclear Information System (INIS)

    Rosellon, J.

    2006-01-01

    There is a growing concern that liberalized electricity markets may not provide incentives for sufficient investment in generation capacity to meet future demand. This is problematic because electricity markets are characterized by short-term inelastic demand in which the long-term supply-demand balance cannot be achieved through a market-clearing price. Also, final consumers do not feel the need to engage in long-term contracts because they are usually isolated from spot prices by regulated tariffs. This paper presented some of the measures that have been proposed internationally to ensure a sufficient amount of generation capacity reserves. Measures such as strategic reserves, capacity payments, capacity requirements and call options were analyzed in terms of their degree of centralization or decentralization with regards to the amount of capacity and the price of capacity. Each one of these measures was analyzed in this paper to clarify their theoretical aspects as well as their international application and assessment. The analytical and practical strengths and weaknesses of each approach were discussed. Capacity payments and requirements alone were found to be inadequate both in theory and practice. It was suggested that capacity payments or requirements might work efficiently if combined with risk management approaches and hedging instruments that promote demand side participation. Regulatory intervention would then be focused on promoting rules that facilitate liquid markets for energy futures and risk management. 37 refs., 2 tabs., 3 figs

  1. Museums as Theme Parks - A Possible Marketing Approach?

    Directory of Open Access Journals (Sweden)

    Alexandra ZBUCHEA

    2015-09-01

    Full Text Available Museums compete increasingly more with very diverse entertainment providers, such as theme parks, despite the fact that their offer is mainly cultural. Museums have had to be more active and they have had to diversify their offer, in order to be more popular, therefore to better achieve their complex cultural missions. They should be more “market oriented” and aim to develop their programs according with their visitors’ needs and desires, as well as with the evolutions in the contemporary society.  One answer to this challenge would be the controversial theme parkisation of museums. The paper discusses in what extent the market approach of theme parks could be a viable marketing strategy for museums. It underlines several differences and similarities between the marketing approaches of museums and theme parks, in order to better understand how a museum could preserve its cultural functions, while obtaining economic success. Only the latter would allow it to better develop its cultural activity and thus to better serve its visitors and the community.

  2. Different approaches to supply adequacy in electricity markets

    Energy Technology Data Exchange (ETDEWEB)

    Rosellon, J. [Centro de Investigacion y Dcencia Economicas, Mexico City (Mexico)

    2006-10-01

    There is a growing concern that liberalized electricity markets may not provide incentives for sufficient investment in generation capacity to meet future demand. This is problematic because electricity markets are characterized by short-term inelastic demand in which the long-term supply-demand balance cannot be achieved through a market-clearing price. Also, final consumers do not feel the need to engage in long-term contracts because they are usually isolated from spot prices by regulated tariffs. This paper presented some of the measures that have been proposed internationally to ensure a sufficient amount of generation capacity reserves. Measures such as strategic reserves, capacity payments, capacity requirements and call options were analyzed in terms of their degree of centralization or decentralization with regards to the amount of capacity and the price of capacity. Each one of these measures was analyzed in this paper to clarify their theoretical aspects as well as their international application and assessment. The analytical and practical strengths and weaknesses of each approach were discussed. Capacity payments and requirements alone were found to be inadequate both in theory and practice. It was suggested that capacity payments or requirements might work efficiently if combined with risk management approaches and hedging instruments that promote demand side participation. Regulatory intervention would then be focused on promoting rules that facilitate liquid markets for energy futures and risk management. 37 refs., 2 tabs., 3 figs.

  3. Energy and CO2 emissions performance in China's regional economies: Do market-oriented reforms matter?

    International Nuclear Information System (INIS)

    Lin, Boqiang; Du, Kerui

    2015-01-01

    This paper employs a newly developed non-radial directional distance function to evaluate China's regional energy and CO 2 emission performance for the period 1997–2009. Moreover, we analyze the impact of China's market-oriented reform on China's regional energy and carbon efficiency. The main findings are as follows. First, most of China's regions did not perform efficiently in energy use and CO 2 emissions. Provinces in the east area generally performed better than those in the central and west areas. By contrast, provinces in the west area generally evidenced the lowest efficiency. Second, Market-oriented reforms, especially the promotion of factor market, were found to have positive effect on the efficiency of energy use and CO 2 emissions. Third, the share of coal in the total energy consumption and the expansion of the industrial sector were found to be negatively correlated with China's regional energy and CO 2 emissions performance. Based on the empirical findings, we provide policy suggestions for enhancing energy and carbon efficiency in China. - Highlights: • A newly developed NDDF are applied to evaluate China's energy and carbon performance. • Most of China's regions did not perform efficiently in energy use and CO 2 emissions. • Market-oriented reforms contributed to improving China's energy and carbon efficiency

  4. Issues in Water Quality Trading: Perspectives on the Market-Based Approach

    Science.gov (United States)

    Market mechanisms and incentives can play an important role in addressing environmental problems. Potential advantages of using market-based approaches include reducing the costs of meeting environmental goals and encouraging innovation. One market mechanism that has been promo...

  5. Learning achievements of farmers during the transition to market-oriented organic agriculture in rural Uganda

    Directory of Open Access Journals (Sweden)

    Amos Owamani

    2010-04-01

    Full Text Available Organic agriculture requires farmers with the ability to develop profitable agro-enterprises on their own. By drawing on four years of experiences with the Enabling Rural Innovation approach in Uganda, we outline how smallholder farmers transition to organic agriculture and, at the same time, increase their entrepreneurial skills and competences through learning. In order to document this learning we operationalised the Kirkpatrick learning evaluation model, which subsequently informed the collection of qualitative data in two study sites. Our analysis suggests that the Enabling Rural Innovation approach helps farmers to develop essential capabilities for identifying organic markets and new organic commodities, for testing these organic commodities under varying organic farm management scenarios, and for negotiating contracts with organic traders. We also observed several obstacles that confront farmers’ transition to organic agriculture when using the Enabling Rural Innovation approach. These include the long duration of agronomic experimentation and seed multiplication, expensive organic certification procedures and the absence of adequate mechanism for farmers to access crop finance services. Despite prevailing obstacles we conclude that the Enabling Rural Innovation approach provides a starting point for farmers to develop entrepreneurial competences and profitable agro-enterprises on their own.

  6. A Novel Approach to Forecasting the Bulk Freight Market

    Directory of Open Access Journals (Sweden)

    Vangelis Tsioumas

    2017-03-01

    Full Text Available The fast-paced and ever changing freight market compels maritime executives to use sound forecasting tools. This paper aims to enhance the forecasting accuracy of the Baltic Dry Index (BDI by means of developing a multivariate Vector Autoregressive model with exogenous variables (VARX. The proposed model incorporates the Chinese steel production, the dry bulk fleet development and a new composite indicator, the Dry Bulk Economic Climate Index (DBECI. The predictive power of this approach is evaluated against a univariate ARIMA framework, which serves as a benchmark model. The selection of explanatory variables and the model specification are validated using a series of pertinent tests. The results demonstrate that the VARX model outperforms the ARIMA approach, suggesting that the selected independent variables can substantially improve the accuracy of BDI forecasts. The present study is of interest to maritime practitioners, as it provides useful insights into the direction of the freight market and allows them to make informed decisions.

  7. As abordagens market-driven e market-driving de orientação para o mercado e inovação: proposição de um modelo integrado Market-driving strategy for market orientation: a theoretical model and suggestions for research

    Directory of Open Access Journals (Sweden)

    Valter Afonso Vieira

    2011-08-01

    Full Text Available Direcionamentos recentes da teoria de orientação para o mercado têm apontado para a natureza eminentemente reativa das estratégias relacionadas. Argumenta-se que a abordagem tradicional - market-driven - seja excessivamente determinista e de forte conotação adaptativa perante o ambiente externo. Essa visão passa a ser complementada por uma nova perspectiva - market-driving -, pressupondo a possibilidade de que as estruturas e o comportamento do mercado possam ser modelados pelas organizações. Entretanto, ainda são incipientes os esforços na construção de um modelo de referência que possa nortear futuras pesquisas no âmbito dessa estratégia. É nessa problemática que se insere o objetivo do presente trabalho, em vistas de apresentar um modelo teórico e proposições de pesquisa sobre o tema, baseados em intensiva revisão de literatura. Como conclusão, o modelo construído permite vislumbrar os antecedentes da estratégia market-driving, suas respectivas ações de implementação e variáveis correlatas. Também se verifica a natureza complementar dessa abordagem em relação à postura tradicional de orientação. Ao final, apresentam-se as implicações acadêmicas e gerenciais do presente estudo, bem como a agenda para pesquisas futuras.Recent developments in the market orientation theory have been indicating for the reactive nature of the related strategies. It argues that the traditional approach, market-driven, is excessively determinism and of strong adaptative connotation in front of external atmosphere. That vision becomes complemented by a new perspective, market-driving, presupposing that the market structures and its behavior can be modeled by the organizations. However, this theory is still incipient in the construction of a reference model that can orientate future research using that strategy. This paper looks for fulfill this gap by presenting a theoretical model and some research propositions on the theme

  8. APE (state-oriented approach) centralized control procedures; Procedures de conduite APE (Approche Par Etats)

    Energy Technology Data Exchange (ETDEWEB)

    Astier, D. [FRAMATOME ANP, 92 - Paris-La-Defence (France); Depont, G. [Electricite de France (EDF/DPN), 93 - Saint-Denis (France); Van Dermarliere, Y. [Electricite de France (EDF/SEPTEN), 69 - Villeurbanne (France)

    2004-07-01

    This article presents the progressive implementation of the state-oriented approach (APE) for centralized control procedures in French nuclear power plants. The implementation began in the years 1982-83 and it concerned only the circuits involved in engineered safeguard systems such IS (safety injection), EAS (containment spray system) and GMPP (reactor coolant pump set). In 2003 the last PWR unit switched from the event oriented approach to APE for post-accidental situations.

  9. Free-market approach to energy proposed in new study

    International Nuclear Information System (INIS)

    Anon.

    1992-01-01

    This paper reports that a free-market approach to energy use, intensified R and D and an emphasis on conservation and clean fuels such as natural gas can result in significant reductions in emissions of greenhouse gases, without any major new federal policy initiatives, according to a new study, An Alternative Energy Future, sponsored by Alliance to Save Energy, AGA and Solar Energy Industries Assn

  10. Approaches to technology education and the role of advanced educational technologies: an international orientation

    NARCIS (Netherlands)

    Vries, de M.J.; Gordon, A.; Hacker, M.; Vries, de M.J.

    1993-01-01

    To be able to understand the value of integrating advanced technologies into existing technology education programmes, it is necessary to look at the features of various approaches that can be distinguished in various countries. Here eight approaches are described: the craft oriented approach, the

  11. Theoretical orientations in environmental planning: An inquiry into alternative approaches

    Science.gov (United States)

    Briassoulis, Helen

    1989-07-01

    In the process of devising courses of action to resolve problems arising at the society-environment interface, a variety of planning approaches are followed, whose adoption is influenced by—among other things—the characteristics of environmental problems, the nature of the decision-making context, and the intellectual traditions of the disciplines contributing to the study of these problems. This article provides a systematic analysis of six alternative environmental planning approaches—comprehensive/rational, incremental, adaptive, contingency, advocacy, and participatory/consensual. The relative influence of the abovementioned factors is examined, the occurrence of these approaches in real-world situations is noted, and their environmental soundness and political realism is evaluated. Because of the disparity between plan formulation and implementation and between theoretical form and empirical reality, a synthetic view of environmental planning approaches is taken and approaches in action are identified, which characterize the totality of the planning process from problem definition to plan implementation, as well as approaches in the becoming, which may be on the horizon of environmental planning of tomorrow. The suggested future research directions include case studies to verify and detail the presence of the approaches discussed, developing measures of success of a given approach in a given decision setting, and an intertemporal analysis of environmental planning approaches.

  12. FROM THE ORIENTATION OF MARKETING TO BUSINESS MODEL – A MORE ENTREPRENEURIAL UNIVERSITY

    Directory of Open Access Journals (Sweden)

    MIHAELA DIACONU

    2014-10-01

    Full Text Available In the actual situation of higher education market, characterized by intense competition and government underfunding, the university must find that approach by which to be competitive and sustainable. It is imperative for the university to identify that business model which can facilitate the implementation of an appropriate strategy by which it can be assured the value for both external customers (students, employers, society and its own employees.The university should identify successful business models that allow it to constantly adapt to an increasingly dynamic. It is necessary to rigorously base the allocation of available resources and to properly capitalize especially the scientific research results to ensure competitiveness, in other words, to become more entrepreneurial.

  13. A Discrete Approach to Computer-Oriented Calculus.

    Science.gov (United States)

    Gordon, Sheldon P.

    1979-01-01

    Some of the implications and advantages of an instructional approach using results from the calculus of finite differences and finite sums, both for motivation and as tools leading to applications, are discussed. (MP)

  14. Supply side management innovation: —Analysis on Enterprises in Scientific Industry Park Based on Market Orientation

    Science.gov (United States)

    Li, Xing; Mao, Fenlan; Lin, Mian; Yadi, Nan

    2017-12-01

    This research presents a conceptual framework for incorporating organizational learning and innovations as the mediating variables between market orientation and organizational performance. The samples of this study include 145 companies from the information technology industry in the Scientific Industry Parks. The global model fit is acceptable. This empirical result supports the constructs mentioned above. 1. Market orientation has a positive and direct impact on organizational learning, administrative and technical innovation. 2. Organizational learning has a positive and direct impact on administrative and technical innovation, but with no statistically significant direct impact on performance. 3. Organizational learning does have a positive and indirect impact on performance by means of organizational innovations. 4. It is not statistically significant that the impact of the two innovation types (both administrative and technical) interact with each other.

  15. Volatility of an Indian stock market: A random matrix approach

    International Nuclear Information System (INIS)

    Kulkarni, V.; Deo, N.

    2006-07-01

    We examine volatility of an Indian stock market in terms of aspects like participation, synchronization of stocks and quantification of volatility using the random matrix approach. Volatility pattern of the market is found using the BSE index for the three-year period 2000- 2002. Random matrix analysis is carried out using daily returns of 70 stocks for several time windows of 85 days in 2001 to (i) do a brief comparative analysis with statistics of eigenvalues and eigenvectors of the matrix C of correlations between price fluctuations, in time regimes of different volatilities. While a bulk of eigenvalues falls within RMT bounds in all the time periods, we see that the largest (deviating) eigenvalue correlates well with the volatility of the index, the corresponding eigenvector clearly shows a shift in the distribution of its components from volatile to less volatile periods and verifies the qualitative association between participation and volatility (ii) observe that the Inverse participation ratio for the last eigenvector is sensitive to market fluctuations (the two quantities are observed to anti correlate significantly) (iii) set up a variability index, V whose temporal evolution is found to be significantly correlated with the volatility of the overall market index. MIRAMAR (author)

  16. Investigating the Meditative Role of Innovation Orientation and Marketing Capabilities between the Competitive Intensity and Customer Relationship Performance

    OpenAIRE

    Marjan Mohaimani; Seyed Alireza Seyed Salehi

    2014-01-01

    This study aims to test a conceptual model which shows the impact of marketing capabilities and innovation orientation on customer relationship performance. This study is placed in the group of descriptive survey research. According to the fact that the expected results can be applied to the ways of dealing with customers, this research can be considered an applied study. This research is also a kind of correlative study since the relationship between variables is examined by using correlatio...

  17. PEDAGOGICAL ASPECTS IMPLEMENTATION PERSONALLY ORIENTED APPROACH WHILE PREPARING TEACHERS FUTURE TECHNOLOGIES

    Directory of Open Access Journals (Sweden)

    Olena Shuryn

    2017-07-01

    Full Text Available The pedagogical aspects of the implementation of the personality oriented approach in training future technology teachers are considered. The theoretical analysis of scientific studies in the area of professional training of the future teacher, the technology teacher in particular, is carried out. The dictionary interpretation of the personality oriented approach is analyzed. The study of the substantiation of this method in scientific works has been carried out. The main positions for understanding of the essence of personality oriented education are outlined, namely ensuring the disclosure of the individuality of each student, his abilities, inclinations, interests, value orientations and subjective experience; Realization of the educational process taking into account personal abilities of students; Creation of conditions for self-development, self-expression and self-improvement of future specialists; Deeper, holistic understanding of the student's personality in the educational process. The features of personality oriented education are determined. The emphasis is made on the principle of natural conformity as the basic principle of personality oriented education. There have been determined the basic tasks and the initial provisions of the construction of the personality oriented system of education, which envisages the creation of a suitable educational environment, democratization of the teacher-student relations, as well as the activation of each student in order to develop his personal and professional abilities and qualities, strengthening his subjective functions. The criteria of effective organization of personality oriented education are outlined. The approaches of personality oriented education, namely individual, social-psychological, age, activity, system-psychological, multilevel, differentiated and subjective-personal, are defined. There have been highlighted the main methodical components of the personality oriented training

  18. Ultra low power signal oriented approach for wireless health monitoring.

    Science.gov (United States)

    Marinkovic, Stevan; Popovici, Emanuel

    2012-01-01

    In recent years there is growing pressure on the medical sector to reduce costs while maintaining or even improving the quality of care. A potential solution to this problem is real time and/or remote patient monitoring by using mobile devices. To achieve this, medical sensors with wireless communication, computational and energy harvesting capabilities are networked on, or in, the human body forming what is commonly called a Wireless Body Area Network (WBAN). We present the implementation of a novel Wake Up Receiver (WUR) in the context of standardised wireless protocols, in a signal-oriented WBAN environment and present a novel protocol intended for wireless health monitoring (WhMAC). WhMAC is a TDMA-based protocol with very low power consumption. It utilises WBAN-specific features and a novel ultra low power wake up receiver technology, to achieve flexible and at the same time very low power wireless data transfer of physiological signals. As the main application is in the medical domain, or personal health monitoring, the protocol caters for different types of medical sensors. We define four sensor modes, in which the sensors can transmit data, depending on the sensor type and emergency level. A full power dissipation model is provided for the protocol, with individual hardware and application parameters. Finally, an example application shows the reduction in the power consumption for different data monitoring scenarios.

  19. VLTI auxiliary telescopes: a full object-oriented approach

    Science.gov (United States)

    Chiozzi, Gianluca; Duhoux, Philippe; Karban, Robert

    2000-06-01

    The Very Large Telescope (VLT) Telescope Control Software (TCS) is a portable system. It is now in use or will be used in a whole family of ESO telescopes VLT Unit Telescopes, VLTI Auxiliary Telescopes, NTT, La Silla 3.6, VLT Survey Telescope and Astronomical Site Monitors in Paranal and La Silla). Although it has been developed making extensive usage of Object Oriented (OO) methodologies, the overall development process chosen at the beginning of the project used traditional methods. In order to warranty a longer lifetime to the system (improving documentation and maintainability) and to prepare for future projects, we have introduced a full OO process. We have taken as a basis the United Software Development Process with the Unified Modeling Language (UML) and we have adapted the process to our specific needs. This paper describes how the process has been applied to the VLTI Auxiliary Telescopes Control Software (ATCS). The ATCS is based on the portable VLT TCS, but some subsystems are new or have specific characteristics. The complete process has been applied to the new subsystems, while reused code has been integrated in the UML models. We have used the ATCS on one side to tune the process and train the team members and on the other side to provide a UML and WWW based documentation for the portable VLT TCS.

  20. Recent developments and object-oriented approach in FTU database

    International Nuclear Information System (INIS)

    Bertocchi, A.; Bracco, G.; Buceti, G.; Centioli, C.; Iannone, F.; Manduchi, G.; Nanni, U.; Panella, M.; Stracuzzi, C.; Vitale, V.

    2001-01-01

    During the last two years, the experimental database of Frascati Tokamak Upgrade (FTU) has been changed from several points of view, particularly: (i) the data and the analysis codes have been moved from the IBM main frame to Unix platforms making enabling the users to take advantage of the large quantities of commercial and free software available under Unix (Matlab, IDL, etc); (ii) AFS (Andrew File System) has been chosen as the distributed file system making the data available on all the nodes and distributing the workload; (iii) 'One measure/one file' philosophy (vs. the previous 'one pulse/one file') has been adopted increasing the number of files into the database but, at the same time, allowing the most important data to be available just after the plasma discharge. The client-server architecture has been tested using the signal viewer client jScope. Moreover, an object oriented data model (OODM) of FTU experimental data has been tried: a generalized model in tokamak experimental data has been developed with typical concepts such as abstraction, encapsulation, inheritance, and polymorphism. The model has been integrated with data coming from different databases, building an Object Warehouse to extract, with data mining techniques, meaningful trends and patterns from huge amounts of data

  1. Lecture-free biochemistry: A Process Oriented Guided Inquiry Approach.

    Science.gov (United States)

    Minderhout, Vicky; Loertscher, Jennifer

    2007-05-01

    Biochemistry courses at Seattle University have been taught exclusively using process oriented guided inquiry learning (POGIL) without any traditional lecture component since 1997. In these courses, students participate in a structured learning environment, which includes a preparatory assignment, an in-class activity, and a follow-up skill exercise. Instructor-designed learning activities provide the content of the course while the cooperative learning structure provides the content-free procedures that promote development of critical process skills needed for learning. This format enables students to initially explore a topic independently, work together in groups to construct and refine knowledge, and eventually develop deep understanding of the essential concepts. These stages of exploration and concept development form the foundation for application to high level biochemical problems. At the end of this course, most students report feeling confident in their knowledge of biochemistry and report substantial gains in independence, critical thinking, and respect for others. Copyright © 2007 International Union of Biochemistry and Molecular Biology, Inc.

  2. VIMOS Instrument Control Software Design: an Object Oriented Approach

    Science.gov (United States)

    Brau-Nogué, Sylvie; Lucuix, Christian

    2002-12-01

    The Franco-Italian VIMOS instrument is a VIsible imaging Multi-Object Spectrograph with outstanding multiplex capabilities, allowing to take spectra of more than 800 objects simultaneously, or integral field spectroscopy mode in a 54x54 arcsec area. VIMOS is being installed at the Nasmyth focus of the third Unit Telescope of the European Southern Observatory Very Large Telescope (VLT) at Mount Paranal in Chile. This paper will describe the analysis, the design and the implementation of the VIMOS Instrument Control System, using UML notation. Our Control group followed an Object Oriented software process while keeping in mind the ESO VLT standard control concepts. At ESO VLT a complete software library is available. Rather than applying waterfall lifecycle, ICS project used iterative development, a lifecycle consisting of several iterations. Each iteration consisted in : capture and evaluate the requirements, visual modeling for analysis and design, implementation, test, and deployment. Depending of the project phases, iterations focused more or less on specific activity. The result is an object model (the design model), including use-case realizations. An implementation view and a deployment view complement this product. An extract of VIMOS ICS UML model will be presented and some implementation, integration and test issues will be discussed.

  3. Object-oriented approach for gas turbine engine simulation

    Science.gov (United States)

    Curlett, Brian P.; Felder, James L.

    1995-01-01

    An object-oriented gas turbine engine simulation program was developed. This program is a prototype for a more complete, commercial grade engine performance program now being proposed as part of the Numerical Propulsion System Simulator (NPSS). This report discusses architectural issues of this complex software system and the lessons learned from developing the prototype code. The prototype code is a fully functional, general purpose engine simulation program, however, only the component models necessary to model a transient compressor test rig have been written. The production system will be capable of steady state and transient modeling of almost any turbine engine configuration. Chief among the architectural considerations for this code was the framework in which the various software modules will interact. These modules include the equation solver, simulation code, data model, event handler, and user interface. Also documented in this report is the component based design of the simulation module and the inter-component communication paradigm. Object class hierarchies for some of the code modules are given.

  4. A market approach to decentralized control of a manufacturing cell

    International Nuclear Information System (INIS)

    Shao Xinyu; Ma Li; Guan Zailin

    2009-01-01

    Based on a fictitious market model, a decentralized approach is presented for the workstation scheduling in a CNC workshop. A multi-agent framework is proposed, where job agents and resource agents act as buyers and sellers of resource in the virtual market. With cost and benefit calculation of these agent activities, which reflects the state of the production environment, various, and often conflicting goals and interests influencing the scheduling process in practice can be balanced through a unified instrument offered by the markets. The paper first introduces a heuristic procedure that makes scheduling reservations in a periodic manner. A multi-agent framework is then introduced, in which job agents and resource agents seek appropriate job-workstation matches through bidding in the construction of the above periodic 'micro-schedules'. A pricing policy is proposed for the price-directed coordination of agent activities in this. Simulation results demonstrate the feasibility of the proposed approach and give some insights on the effects of some decision making parameters. Future work will be focused on the designing of some more sophisticated coordination mechanism and its deployment.

  5. A market approach to decentralized control of a manufacturing cell

    Energy Technology Data Exchange (ETDEWEB)

    Shao Xinyu [State Key Lab of Digital Manufacturing and Equipments, Huazhong University of Science and Technology, Wuhan 430074, Hubei (China)], E-mail: shaoxy@hust.edu.cn; Ma Li [State Key Lab of Digital Manufacturing and Equipments, Huazhong University of Science and Technology, Wuhan 430074, Hubei (China)], E-mail: china_ml@163.com; Guan Zailin [State Key Lab of Digital Manufacturing and Equipments, Huazhong University of Science and Technology, Wuhan 430074, Hubei (China)], E-mail: zlguan@hust.edu.cn

    2009-03-15

    Based on a fictitious market model, a decentralized approach is presented for the workstation scheduling in a CNC workshop. A multi-agent framework is proposed, where job agents and resource agents act as buyers and sellers of resource in the virtual market. With cost and benefit calculation of these agent activities, which reflects the state of the production environment, various, and often conflicting goals and interests influencing the scheduling process in practice can be balanced through a unified instrument offered by the markets. The paper first introduces a heuristic procedure that makes scheduling reservations in a periodic manner. A multi-agent framework is then introduced, in which job agents and resource agents seek appropriate job-workstation matches through bidding in the construction of the above periodic 'micro-schedules'. A pricing policy is proposed for the price-directed coordination of agent activities in this. Simulation results demonstrate the feasibility of the proposed approach and give some insights on the effects of some decision making parameters. Future work will be focused on the designing of some more sophisticated coordination mechanism and its deployment.

  6. A foot in the Door: Relationship marketing efforts towards Transaction-oriented customers

    DEFF Research Database (Denmark)

    Andersen, Poul Houman

    2002-01-01

    Despite the growing awareness of relationship marketing, there are still limitations to the range of exchange situations where relationship marketing is applicable. Customers may resist suppliers' attempts to become intimate. This contribution deals with how suppliers seek to overcome customer...

  7. Marketing Nature-Oriented Tourism or Rural Development and Wildlands Management in Developing Countries: A Bibliography

    Science.gov (United States)

    C. Denise Ingram; Patrick B. Durst

    1987-01-01

    Annotated bibliography that specifically links tourism marketing and wildlands management. The bibliography is divided into five sections: Information Sources, Wildlands Management, Planning and Development, Tourism Impacts, Marketing and Promotion.Indexed by author and geographical location.

  8. International energy market dynamics: a modelling approach. Tome 1

    International Nuclear Information System (INIS)

    Nachet, S.

    1996-01-01

    This work is an attempt to model international energy market and reproduce the behaviour of both energy demand and supply. Energy demand was represented using sector versus source approach. For developing countries, existing link between economic and energy sectors were analysed. Energy supply is exogenous for energy sources other than oil and natural gas. For hydrocarbons, exploration-production process was modelled and produced figures as production yield, exploration effort index, etc. The model built is econometric and is solved using a software that was constructed for this purpose. We explore the energy market future using three scenarios and obtain projections by 2010 for energy demand per source and oil natural gas supply per region. Economic variables are used to produce different indicators as energy intensity, energy per capita, etc. (author). 378 refs., 26 figs., 35 tabs., 11 appends

  9. International energy market dynamics: a modelling approach. Tome 2

    International Nuclear Information System (INIS)

    Nachet, S.

    1996-01-01

    This work is an attempt to model international energy market and reproduce the behaviour of both energy demand and supply. Energy demand was represented using sector versus source approach. For developing countries, existing link between economic and energy sectors were analysed. Energy supply is exogenous for energy sources other than oil and natural gas. For hydrocarbons, exploration-production process was modelled and produced figures as production yield, exploration effort index, ect. The model build is econometric and is solved using a software that was constructed for this purpose. We explore the energy market future using three scenarios and obtain projections by 2010 for energy demand per source and oil and natural gas supply per region. Economic variables are used to produce different indicators as energy intensity, energy per capita, etc. (author). 378 refs., 26 figs., 35 tabs., 11 appends

  10. Market policy as an innovative element of marketing in the Romanian healthcare services – an approach focused on the patient

    Science.gov (United States)

    Coculescu, BI; Coculescu, EC; Radu, A; Petrescu, L; Purcărea, VL

    2015-01-01

    The orientation towards one of the marketing policies with a major impact in organizations providing healthcare services, requires a careful analysis of the needs and aspirations of customers, targeting those patients whose needs the service organization can achieve through the existing resources at the respective health facility, finding the most effective way of achieving benefits associated with reduced costs to maximizing profits, placing the offers for medical services required by the patients on the market, as well as promptly reacting and acting to the changes of health services market which is constantly evolving through a flexible organizing and functioning structure, connected to the financial needs of the patients. PMID:26664466

  11. Market policy as an innovative element of marketing in the Romanian healthcare services - an approach focused on the patient.

    Science.gov (United States)

    Coculescu, B I; Coculescu, E C; Radu, A; Petrescu, L; Purcărea, V L

    2015-01-01

    The orientation towards one of the marketing policies with a major impact in organizations providing healthcare services, requires a careful analysis of the needs and aspirations of customers, targeting those patients whose needs the service organization can achieve through the existing resources at the respective health facility, finding the most effective way of achieving benefits associated with reduced costs to maximizing profits, placing the offers for medical services required by the patients on the market, as well as promptly reacting and acting to the changes of health services market which is constantly evolving through a flexible organizing and functioning structure, connected to the financial needs of the patients.

  12. Towards Agent-Oriented Approach to a Call Management System

    Science.gov (United States)

    Ashamalla, Amir Nabil; Beydoun, Ghassan; Low, Graham

    There is more chance of a completed sale if the end customers and relationship managers are suitably matched. This in turn can reduce the number of calls made by a call centre reducing operational costs such as working time and phone bills. This chapter is part of ongoing research aimed at helping a CMC to make better use of its personnel and equipment while maximizing the value of the service it offers to its client companies and end customers. This is accomplished by ensuring the optimal use of resources with appropriate real-time scheduling and load balancing and matching the end customers to appropriate relationship managers. In a globalized market, this may mean taking into account the cultural environment of the customer, as well as the appropriate profile and/or skill of the relationship manager to communicate effectively with the end customer. The chapter evaluates the suitability of a MAS to a call management system and illustrates the requirement analysis phase using i* models.

  13. Marketing-oriented strategy concept and its empirical testing with large sawmills.

    OpenAIRE

    Niemelä, Juha S.

    1993-01-01

    The objectives of this study are both theoretical and empirical. On the theoretical level strategy concept, its operationalization and measurement are analyzed and clarified. On the empirical level marketing strategies and competitive strategies are described by country, and the study also identifies the strategic marketing decisions characterizing different countries or competitive strategies. Furthermore, the relationships between strategies and marketing structures and functions are analyz...

  14. Updating the CS Curriculum: Traditional vs. Market-Driven Approaches

    Directory of Open Access Journals (Sweden)

    Nedzad Mehic

    1999-01-01

    Full Text Available The paper describes a method of updating a curriculum of a typical computer science department. The suggested approach promotes the role of a university as an academic environment, targeting excellence in teaching degree programs, as well as a qualified partner in partnership with businesses, especially with industry, in sharing knowledge and skills, supporting the concept of a quality process and quality products. Cooperation with industry firms, through real problem solving approaches and using emerging technologies that might drive the best demand in future markets, will prepare students to take advantage of opportunities, gain experience, and make an impact immediately. As a case study, the paper describes how this approach is applied to Computer Science Department at University of Bahrain.

  15. Service-oriented Design: A Multi-viewpoint Approach

    OpenAIRE

    Dijkman, R.M.; Dumas, M.

    2004-01-01

    As the technology associated to the ¿Web Services¿ trend gains significant adoption, the need for a corresponding design approach becomes increasingly important. This paper introduces a foundational model for designing (composite) services. The innovation of this model lies in the identification of four interrelated viewpoints (interface behaviour, provider behaviour, choreography, and orchestration) and their formalization from a control-flow perspective in terms of Petri nets. By formally c...

  16. Do resources mediate the relationships between the internet and performance in the marketing domain? Testing the role of customer orientation and brand equity

    OpenAIRE

    A. Ordanini; G. Rubera

    2007-01-01

    The adoption of internet solutions for marketing increases over time, but a strong empirical evidence of their effect on performance is still lacking. The paper investigates the links existing between the internet, marketing resources and marketing performance, and test a model where two marketing resources – customer orientation and brand equity – are expected to mediate the relationship between internet technologies and performance. The analysis, based on a sample of 277 service firms an...

  17. Market orientation of the Hungarian SMEs working in the meat processing and dairy industries

    Directory of Open Access Journals (Sweden)

    Polereczki Zs.

    2016-12-01

    Full Text Available We are looking for the answer as to what tendencies were indicative of the future development of required marketing activity of the SMEs in the article dealing with the marketing activity of the SMEs working in the food industry. The article is based on a nationwide survey among 200 SMEs working in the food processing industry. In this article, we focus on the SMEs working in the dairy and meat processing industries. The results of the nationwide research and some domestic references refer to that there is a latent demand of effective marketing activity among small and medium-sized enterprises. It manifests itself in specifying marketing-related fields to be improved in the future. The marketing itself is believed not to be an important field at the same time. This apparent opposition is the small enterprise marketing paradox in the background of which is the lack of knowledge about the marketing instruments. It can be stated that these small businesses collect mainly general market information and have no information about particular products. Therefore, the presence of marketing planning is really rare and where there is some kind of planning it is not connected to available funds and follow-up control. The marketing strategy can be characterized by products processed mainly at low or medium level. Therefore, market position is deffned by “lower price-good quality”. They mainly use the traditional distribution channels and their communication is accidental and has a low level.

  18. Assessing Differentiating Aspects of Karaj Citizens' Orientation to Buy from Fruits and Vegetables Market and Its Parallel Market

    Directory of Open Access Journals (Sweden)

    H. Aghasafari

    2015-05-01

    Full Text Available The main objective of the present study is to assess distinct aspects of citizens' intention to buy fruits and vegetables from municipal markets and its parallel markets within Karaj city. The required data was collected by completing 150 questionnaires from Karaj citizens in 2013. Using the multi-Group discriminant analysis, analysis ofthe study results within the three groups including buyers from municipal markets, local shops and fruit pickups show that possibility for non-cash payment, presenting printed purchase receipts, a higher quality of product, degree of fruit importance in the household basket, seller’s behaviour, more openning hours, use the benefit of the more familiar seller, and length of time allocated to buy fruit play the greatest role in making a distinction between two groups of buyers including buyers from local shops and buyers from municipal markets against buyers from fruit pickups. In addition, the results of this study indicate that monthly household expenditures, number of monthly fruit purchase, possibility for customers to select his desired items , a reasonable price comapared to the product’s quality, appropriate packing, education, how often a household buy fruits in a month a wide variety of products, trust to the offered prices, distance to the market play the greatest role in making a distinction between two groups of buyers from local shops and buyers from municipal markets, respectively. Ultimately, it is suggested to train sellers how to behave properly withcustomers. In addition, it should be paid more attention to appropriate packing and to make it possible for the citizens to select their desired items themselves.

  19. Actively Teaching Research Methods with a Process Oriented Guided Inquiry Learning Approach

    Science.gov (United States)

    Mullins, Mary H.

    2017-01-01

    Active learning approaches have shown to improve student learning outcomes and improve the experience of students in the classroom. This article compares a Process Oriented Guided Inquiry Learning style approach to a more traditional teaching method in an undergraduate research methods course. Moving from a more traditional learning environment to…

  20. Organisational interventions to combat stress risks in the Netherlands: design oriented approach

    NARCIS (Netherlands)

    Oeij, P.R.A.; Houtman, I.L.D.; Vaas, S.; Wiezer, N.M.

    2004-01-01

    One of several organisational interventions is described, namely Combat Workstress Approach (CWA), and its background in modern sociotechnology (MST) as a design oriented approach. CWA’s central goal is to assess and eliminate the sources of distur-bances in the work environment. Interventions aim

  1. Representation and Metrics Extraction from Feature Basis: An Object Oriented Approach

    Directory of Open Access Journals (Sweden)

    Fausto Neri da Silva Vanin

    2010-10-01

    Full Text Available This tutorial presents an object oriented approach to data reading and metrics extraction from feature basis. Structural issues about basis are discussed first, then the Object Oriented Programming (OOP is aplied to modeling the main elements in this context. The model implementation is then discussed using C++ as programing language. To validate the proposed model, we apply on some feature basis from the University of Carolina, Irvine Machine Learning Database.

  2. The person-oriented approach: A short theoretical and practical guide

    Directory of Open Access Journals (Sweden)

    Lars R. Bergman

    2014-05-01

    Full Text Available A short overview of the person-oriented approach is given as a guide to the researcher interested in carrying out person-oriented research. Theoretical, methodological, and practical considerations of the approach are discussed. First, some historical roots are traced, followed by a description of the holisticinteractionistic research paradigm, which provided the general framework for the development of the modern person-oriented approach. The approach has both a theoretical and a methodological facet and after presenting its key theoretical tenets, an overview is given of some common person-oriented methods. Central to the person-oriented approach is a system view with its components together forming a pattern regarded as indivisible. This pattern should be understood and studied as a whole, not broken up into pieces (variables that are studied as separate entities. Hence, usually methodological tools are used by which whole patterns are analysed (e.g. cluster analysis. An empirical example is given where the pattern development of school grades is studied.

  3. Computer-oriented approach to fault-tree construction

    International Nuclear Information System (INIS)

    Salem, S.L.; Apostolakis, G.E.; Okrent, D.

    1976-11-01

    A methodology for systematically constructing fault trees for general complex systems is developed and applied, via the Computer Automated Tree (CAT) program, to several systems. A means of representing component behavior by decision tables is presented. The method developed allows the modeling of components with various combinations of electrical, fluid and mechanical inputs and outputs. Each component can have multiple internal failure mechanisms which combine with the states of the inputs to produce the appropriate output states. The generality of this approach allows not only the modeling of hardware, but human actions and interactions as well. A procedure for constructing and editing fault trees, either manually or by computer, is described. The techniques employed result in a complete fault tree, in standard form, suitable for analysis by current computer codes. Methods of describing the system, defining boundary conditions and specifying complex TOP events are developed in order to set up the initial configuration for which the fault tree is to be constructed. The approach used allows rapid modifications of the decision tables and systems to facilitate the analysis and comparison of various refinements and changes in the system configuration and component modeling

  4. An object-oriented approach to site characterization decision support

    International Nuclear Information System (INIS)

    Johnson, R.

    1995-01-01

    Effective decision support for site characterization is key to determining the nature and extent of contamination and the associated human and environmental risks. Site characterization data, however, present particular problems to technical analysts and decision-makers. Such data are four dimensional, incorporating temporal and spatial components. Their sheer volume can be daunting -- sites with hundreds of monitoring wells and thousands of samples sent for laboratory analyses are not uncommon. Data are derived from a variety of sources including laboratory analyses, non-intrusive geophysical surveys, historical information, bore logs, in-field estimates of key physical parameters such as aquifer transmissivity, soil moisture content, depth-to-water table, etc. Ultimately, decisions have to be made based on data that are always incomplete, often confusing, inaccurate, or inappropriate, and occasionally wrong. In response to this challenge, two approaches to environmental decision support have arisen, Data Quality Objectives (DQOS) and the Observational Approach (OA). DQOs establish criteria for data collection by clearly defining the decisions that need to be made, the uncertainty that can be tolerated, and the type and amount of data that needs to be collected to satisfy the uncertainty requirements. In practice, DQOs are typically based on statistical measures. The OA accepts the fact that the process of characterizing and remediating contaminated sites is always uncertain. Decision-making with the OA is based on what is known about a site, with contingencies developed for potential future deviations from the original assumptions about contamination nature, extent, and risks posed

  5. Getting young adults back to church: A marketing approach

    Directory of Open Access Journals (Sweden)

    Michelle C. van der Merwe

    2013-04-01

    Full Text Available Worldwide, church membership is decreasing. A decline in the number of young adults that attend church services is also evident. The purpose of the research was to determine whether the application of a well-established body of knowledge of marketing theories and principles could be used by churches to encourage young adults to return to the church. The application of services marketing to the church as a non-profit organisation is discussed by focussing on non-physical and physical atmospheric cues in the church’s servicescape that could enhance church attendance. A quantitative approach was used by testing the opinions of 200 church service attendees of different denominations. The findings indicated that certain elements in the servicescape of a church may be useful in attracting young adults. It was found that music is a strong determinant of whether young adults attend church services, followed by layout and design of the church and then by the signs and symbols used in the church. Females reported significantly higher levels of positive perceptions concerning the layout and design. Although the research showed that some marketing elements, such as a positive servicescape, could improve church attendance, other personal elements such as forming personal relationships with fellow Christians and God need to be further explored.

  6. Do Superior or Inferior Interlaminar Approach or Bevel Orientation Predispose to Nonepidural Needle Penetration?

    Science.gov (United States)

    Koontz, Nicholas A; Wiggins, Richard H; Stoddard, Gregory J; Shah, Lubdha M

    2017-10-01

    There is a paucity of evidence-based literature regarding the advantages and disadvantages of the interlaminar approach and needle bevel orientation for performing a lumbar interlaminar epidural steroid injection (ESI). The purpose of this study was to determine if superior versus inferior lamina approach, needle bevel tip orientation, or both may predispose to inadvertent nonepidural penetration during lumbar interlaminar ESI. A prospective study was performed of patients with low back pain with or without radicular pain or neurogenic claudication referred for lumbar interlaminar ESI. Two hundred eleven patients were randomized by interlaminar approach (superior vs inferior) and bevel tip orientation (cranial vs caudal). Lumbar interlaminar ESI was performed by six interventionalists of varying levels of experience using fluoroscopic guidance with curved tip epidural needles, using loss-of-resistance technique and confirmation with contrast opacification. Exact Poisson regression was used to model the study outcome. Two hundred twenty-one lumbar interlaminar ESIs were performed on 211 patients, randomized to a superior (n = 121) or inferior lamina approach (n = 100) and to a cranial (n = 103) or caudal (n = 118) orientation of the bevel tip. Epidural needle placement was confirmed in 96.4% (n = 213) of cases. Nonepidural needle placement was most commonly associated with superior lamina approach and caudal bevel tip orientation, which was marginally significant (adjusted risk ratio, 6.88; 95% CI, 0.93-∞; p = 0.059). Inadvertent nonepidural needle penetration during fluoroscopically guided lumbar interlaminar ESI appears to be affected by approach, with superior lamina approach and caudal bevel tip orientation being the least favorable technique.

  7. Orientation to Value in Substantiation of Price Strategy - A New Approach of the Modern Enterprise

    Directory of Open Access Journals (Sweden)

    Cristian - Marian Barbu

    2015-06-01

    Full Text Available Price can be considered a source of messages, set up in clues relating to the characteristics of the product it targets. How these messages are received, coded and interpreted by consumers should be a major preoccupation for decision-makers. If it knows the perception of the price, the enterprise can harness its psychological potential. In justification of the decisions, the enterprise should adopt a proactive vision enabling anticipation of competition or customers at the prices charged by it. Strategic marketing planning must act in such a way to effectively manage the uncertainty that governs decisions concerning the price. The provider should focus on the value offered to consumers, the concept around which should gravitate the marketing strategy of the enterprise. Priority orientation towards costs at the expense of focus on the market does not allow for proactive price management. In this context, the need to consider the concept of value before anything else.

  8. A LITERATURE REVIEW ON CAUSE-RELATED MARKETING STRATEGIC ORIENTATION IN BUSINESS RESEARCH

    Directory of Open Access Journals (Sweden)

    Marcela Sefora Sana

    2015-07-01

    Full Text Available A long time economic and social objectives have been seen as competing, but academic researchers underline that this two directions may converge in certain situations. Companies belong to communities where they develop their activities. When the social goals of the communities are related to the main objectives of the company, sustaining a social cause could produce economic benefits, in this case corporate philanthropy and shareholders interest take the same direction. Cause-related marketing is a marketing concept that gained more interest in the last three decades and exemplifies how social and economic objectives are achieved in a strategic manner in promoting campaigns. Researches in business and non-profit organizations reveal that cause-related marketing campaigns sustain the growth of market share and sales, and help at improving brands image. More and more companies and non-profit organizations find cause-related marketing as a strategic tool suitable for building long term relations to the customers, for increasing brand awareness, for gaining a social responsible corporative image, for supporting local community or for producing transformation in sustaining causes at global or international level. The study analyses the definitions of cause-related marketing the presence and evolution of the concept in the academic literature, and marketing terms that are connected more often to this concept. Comparative to non-profit marketing concept, cause-related marketing gained a larger interest in literature. On the other side, corporate philanthropy is still a concept that gains more interest than cause-related marketing in academic literature, being a more commune way used by companies in collaboration to non-profit organizations. Tided to cause-related marketing concept literature review reveals concepts as: consumer behaviour, brand image and corporate social responsibility being more often analysed. The salience of the consumer perspective

  9. Impact of Brand Orientation, Internal Marketing and Job Satisfaction on the Internal Brand Equity: The Case of Iranian’s Food and Pharmaceutical Companies

    Directory of Open Access Journals (Sweden)

    Shahriar Azizi

    2012-01-01

    Full Text Available Internal branding has been emerging recently as an important issue in marketing field. This study provides insights into how job satisfaction, internal marketing and brand orientation shape employees internal brand equity. Empirical data were collected by a questionnaire distributed to food and pharmaceutical firms. The empirical results indicated that while brand orientation and internal marketing were found to have impact on internal brand equity, job satisfaction has no effect on internal brand equity. Additionally, it was observed that job satisfaction and internal marketing has direct and positive impact on brand orientation and therefore indirect and positive impact on internal brand equity through brand orientation. Results of this study can help organizations to improve their financial performance through more awareness of the determinants of internal brand equity.

  10. A collaborative learning approach for service-oriented introductory physics

    Science.gov (United States)

    Smith, Michael R.

    1997-03-01

    I have taught algebra-based introductory physics for six years to liberal arts students. It was primarily a service course for students majoring in Athletic Training, Physical Therapy, Geology, Biology, and Pre-Med. The typical student was characterized by having a minimal math and problem-solving proficiency. There also was a pattern of students being predisposed to memorizing facts and formulas, and attempting to solve problems by finding the correct formula and "plugging in" numbers to get an answer. The students seemed to have a minimal ability in deductive reasoning and problem solving, starting from basic principles. It is no wonder that they entered the introductory physics service course with extreme trepidation, based upon a strongly perceived physics phobia. A standard lecture format was used for the class size of approximately 25-30 students; and an attempt was always made to engage the students through the Socratic approach, by asking leading questions during the course of the lecture. The students were relatively unprepared and couldn't participate in the class, and often responded antagonistically. They indicated they didn't want to be asked to think about an issue, but would rather just be told the facts so they could take specific notes for subsequent memorization. It was clear from the results of the open book exams given during the semester that the majority of students could not approach problem solving using deductive reasoning based on basic principles, but relied on attempting to force-fit the problem into a worked example in the text (often out of context, with illogical results). The absentee rate in the classroom was usually around 30-40%. The academic administration of my liberal arts university has the policy of formal course evaluations by the students at the end of each semester. The evaluation questionnaire appears to be primarily a measurement of the stress level of the student during the course, and the evaluation score I received

  11. International market selection and subsidiary performance : A neural network approach

    NARCIS (Netherlands)

    Brouthers, L.E.; Wilkinson, T.; Mukhopadhyay, S.; Brouthers, K.D.

    2009-01-01

    How should multinational enterprises (MNEs) select international markets? We develop a model of international market selection that adds firm-specific advantages and transaction cost considerations to previously explored target market factors based on Dunning's Eclectic Framework. Results obtained

  12. Flooding Risk for Coastal Infrastructure: a Stakeholder-Oriented Approach

    Science.gov (United States)

    Plater, A. J.; Prime, T.; Brown, J. M.; Knight, P. J.; Morrissey, K.

    2015-12-01

    A flood risk assessment for coastal energy infrastructure in the UK with respect to long-term sea-level rise and extreme water levels has been conducted using a combination of numerical modelling approaches (LISFLOOD-FP, SWAB, XBeach-G, POLCOMS). Model outputs have been incorporated into a decision-support tool that enables users from a wide spectrum of coastal stakeholders (e.g. nuclear energy, utility providers, local government, environmental regulators, communities) to explore the potential impacts of flooding on both operational (events to 10 years) and strategic (10 to 50 years) timescales. Examples illustrate the physical and economic impacts of flooding from combined extreme water levels, wave overtopping and high river flow for Fleetwood, NW England; changes in the extent of likely flooding arising from an extreme event due to sea-level rise for Oldbury, SW England; and the relative vulnerability to overtopping and breaching of sea defences for Dungeness, SE England. The impacts of a potential large-scale beach recharge scheme to mitigate coastal erosion and flood risk along the southern shoreline of Dungeness are also examined using a combination of coastal evolution and particle-tracking modelling. The research goal is to provide an evidence base for resource allocation, investment in interventions, and communication and dialogue in relation to sea-level rise to 2500 AD.

  13. SOCIAL MARKETING : A NEW APPROACH IN MENTAL HEALTH RESEARCH

    OpenAIRE

    Tiwari, S.C.

    1998-01-01

    Social marketing has a proven role in marketing and many manufacturing establishments/ organizations have been marketing their products incorporating social marketing research. Social marketing has its root in the ground fact that the perceptions and expectations of the consumers are important in influencing buying behaviour. The principles of social marketing, therefore, have been extensively utilized in the areas of consumer products. These are also used in several other fields for modifyin...

  14. Entrepreneurial marketing: a new approach for challenging times

    OpenAIRE

    Daniela IONIŢĂ

    2012-01-01

    Entrepreneurial Marketing (EM) is a theoretical construct at the nexus between marketing and entrepreneurship, with a relatively long existence – over thirty years - but insufficiently developed. Entrepreneurial thinking, which is nonlinear, creative and avoids predictions, contradicts the traditional marketing model. Thus a “divorce” appears between marketing theory - which emphasizes managerial marketing behavior- and marketing practice in entrepreneurial firms. The purpose of this paper is...

  15. Interactivity of marketing and procurement

    Directory of Open Access Journals (Sweden)

    Lazarević Dragan

    2007-01-01

    Full Text Available General conclusions regarding the close links between marketing and procurement side of the marketing process would be expressed as follows: Interactive link between marketing and procurement is just proportionate to a level of company's market orientation. Establishment of an interactive link between marketing and procurement fields would reflect on pricing. Besides price competition, establishment of an integral approach through comprehensive understanding of market relations, will set up conditions for company to meet customers' needs in the most optimal way. Therefore the total result will be advanced and a company with this kind of orientation can become a market leader.

  16. A Workflow-Oriented Approach To Propagation Models In Heliophysics

    Directory of Open Access Journals (Sweden)

    Gabriele Pierantoni

    2014-01-01

    Full Text Available The Sun is responsible for the eruption of billions of tons of plasma andthe generation of near light-speed particles that propagate throughout the solarsystem and beyond. If directed towards Earth, these events can be damaging toour tecnological infrastructure. Hence there is an effort to understand the causeof the eruptive events and how they propagate from Sun to Earth. However, thephysics governing their propagation is not well understood, so there is a need todevelop a theoretical description of their propagation, known as a PropagationModel, in order to predict when they may impact Earth. It is often difficultto define a single propagation model that correctly describes the physics ofsolar eruptive events, and even more difficult to implement models capable ofcatering for all these complexities and to validate them using real observational data.In this paper, we envisage that workflows offer both a theoretical andpractical framerwork for a novel approach to propagation models. We definea mathematical framework that aims at encompassing the different modalitieswith which workflows can be used, and provide a set of generic building blockswritten in the TAVERNA workflow language that users can use to build theirown propagation models. Finally we test both the theoretical model and thecomposite building blocks of the workflow with a real Science Use Case that wasdiscussed during the 4th CDAW (Coordinated Data Analysis Workshop eventheld by the HELIO project. We show that generic workflow building blocks canbe used to construct a propagation model that succesfully describes the transitof solar eruptive events toward Earth and predict a correct Earth-impact time

  17. Essence of psychological approach application to personal sales in the context of relationship marketing paradigm

    Directory of Open Access Journals (Sweden)

    Kiseleva Elena Stanislavovna

    2014-01-01

    Full Text Available The paper analyzes the essence of psychological approach application to personal sales in conditions of relationship marketing domination. Defintions of global relationship marketing, marketing of client relations and personal sale are given. New element of marketing system is proposed as well as universal model of competence for personal agents. Technique for psychological image of the client has been developed.

  18. Essence of psychological approach application to personal sales in the context of relationship marketing paradigm

    OpenAIRE

    Kiseleva Elena Stanislavovna

    2014-01-01

    The paper analyzes the essence of psychological approach application to personal sales in conditions of relationship marketing domination. Defintions of global relationship marketing, marketing of client relations and personal sale are given. New element of marketing system is proposed as well as universal model of competence for personal agents. Technique for psychological image of the client has been developed.

  19. Brand innovation and social media: knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability

    OpenAIRE

    Nguyen, Bang; Xiaoyu, Yu; Melewar, T. C.; Chen, Junsong

    2015-01-01

    The study examines the relationships between knowledge acquisition from social media, two forms of market orientation (proactive and reactive), social media strategic capability, and brand innovation strategy in the context of China’s online technology industry. Analysis of 357 online technology ventures, created during the past 6 years, suggests that brand innovation is affected by both knowledge acquisition from social media and market orientation. Social media strategic capability positive...

  20. Adding some context to port marketing: Exploring the content and measurement of market orientation in the port industry

    OpenAIRE

    Kounoupas, Evangelos; Pardali, Angeliki

    2015-01-01

    Understanding and responding to customer needs is the essence of the marketing concept and as such it has been discussed in various fields of business and economic literature. Port economics and management literature has thoroughly investigated areas such as port efficiency and effectiveness, understanding and overcoming competitive pressures and identifying the sources of potential sustainable competitive advantage. In line with this discussion, albeit with a significant time delay, port eco...

  1. A Christian educational perspective on the process oriented approach to intrinsic motivation

    Directory of Open Access Journals (Sweden)

    Mechaéla Scott

    1992-03-01

    Full Text Available Within the classroom context, albeit school or university, intrinsic motivation can effectively be described and changed if a process-oriented approach is employed. The question is posed whether a process-oriented approach to motivation is acceptable to Christian education. To answer this question, intrinsic motivation and the process-oriented approach to motivation are described. A Christian view of self-knowledge and control, which are the main components of a process-oricnted approach to motivation, is subsequently given and the process-oriented approach to motivation is subjected to a Christian evaluation. The conclusions are drawn that this approach can fruitfully be used in Christian education, given that self-knowledge and control arc interpreted within the context of the concept of the student as God’s representative on earth and the fact that God equipped him adequately with cognitive, affective and conative abilities to respond to His call to discover, develop and rule the earth actively.

  2. Integrated care: wellness-oriented peer approaches: a key ingredient for integrated care.

    Science.gov (United States)

    Swarbrick, Margaret A

    2013-08-01

    People with lived experience of mental illness have become leaders of an influential movement to help the mental health system embrace the notion of whole health and wellness in the areas of advocacy, policy, and care delivery. Wellness-oriented peer approaches delivered by peer-support whole-health specialists and wellness coaches can play an important role in integrated care models. This column examines the wellness definitions and peer models and some specific benefits and tensions between the peer-oriented wellness approach and the medical model. These models can work in unison to improve health and wellness among people with mental and substance use disorders.

  3. Prestige-Oriented Market Entry Strategy: The Case of Australian Universities

    Science.gov (United States)

    Tayar, Mark; Jack, Robert

    2013-01-01

    Through an exploratory case study of four Australian universities this article finds that foreign market entry strategies are shaped by prestige-seeking motivations and a culture of risk aversion. From the market selection, entry mode and higher education literature, a conceptual model, embedded with four propositions, is presented. The model sees…

  4. A Post-Modern Portfolio Management Approach on CEE Markets

    Directory of Open Access Journals (Sweden)

    Marcela-Daniela Todoni

    2015-01-01

    Full Text Available In this paper we apply two methods based on the Post-Modern Portfolio Management approach to study the risk-adjusted return of 5 major indices from emerging markets in Central and Eastern Europe during the period 2008-2013 on daily data. First, we involve the Sortino ratio. Secondly we propose an alternative method to the Sortino ratio for calculating the risk-adjusted return using a “multipliers method” to determine a global measure of risk. The Sortino ratio is used to score a portfolio's risk-adjusted returns relative to an investment target using downside risk and it measures the risk-adjusted return of an investment asset, portfolio or strategy. Our proposed alternative method is using the same logic and frame structure as Sortino ratio. However instead of downside risk we use the global risk calculated using multipliers. This is due to the fact that Sortino ratio does not distinguish between sub-cases possible – unrealized return area and loss area (negative return. Because of these we believe that it would be necessary a new method which to refine the results and take and into account the three areas. Our dataset includes 5 emerging markets: Romania (BET, Hungary (BUX, Czech Republic (PX, Bulgaria (SOFIX and Poland (WIG. For each of them we estimate the Sortino ratio of length windows 7, 14, 42 and 10, 21, 60. We used two variants for each target return, namely 2% and 5%. We consider Germany as a benchmark. After estimating the Sortino ratio and global risk calculated using “multipliers method”, we conducted a parallel analysis between Sortino ratio and the proposed alternative method. We split the analysis time span in two sub-periods, 2008-2010 and 2011-2013. As known, the higher the Sortino ratio, the better the risk-adjusted performance. The risk-adjusted return is influenced by the used target return and the used window. Analyzed data reveals that in case of Sortino ratio, Hungary has the best results and on the other side

  5. Electron-impact ionization of oriented molecules using the time-dependent close-coupling approach

    Energy Technology Data Exchange (ETDEWEB)

    Colgan, J [Theoretical Division, Los Alamos National Laboratory, Los Alamos, NM 87545 (United States); Pindzola, M S, E-mail: jcolgan@lanl.gov [Department of Physics, Auburn University, Auburn, AL 36849 (United States)

    2011-04-01

    An overview is given on recent progress on computing triple differential cross sections for electron-impact ionization of the hydrogen molecule using a time-dependent close-coupling approach. Our calculations, when averaged over all molecular orientations, are generally in very good agreement with (e,2e) measurements made on H{sub 2}, where the molecular orientation is unknown, for a range of incident energies and outgoing electron angles and energies. In this paper, we present TDCS for ionization of H{sub 2} at specific molecular orientations. It is hoped that this study will help stimulate future measurements of TDCS from oriented H{sub 2} at medium impact energies.

  6. Horizon 2000: Vision of the development of a custom-oriented electric power market in a European perspective

    International Nuclear Information System (INIS)

    Anon.

    1993-10-01

    After a perspective on the development in the seventies and eighties in chapter one, it is stated that, given the developments in the field of liberalization and the manifest internationalization of the European electricity market (chapter two), the Dutch electricity sector is not yet ready for an open European market (chapter three). A revision of the present electricity model does not seem to be the right method, because of the built-in contradictions and the reactive manner in which new developments can be handled (chapter four). Therefore, at this crossroad a new starting point has to be chosen in order for the Dutch electricity sector to be able to handle the developments in a pro-active way. At the same time this offers a solution to the instability, which threatens to the Dutch electricity market as a result of the fast growth of cogeneration capacity. In the new vision Horizon 2000 (outlined in chapters 5-9) the focus is shifted from central planning and cost pooling to customer-orientation within an open market. The market parties get, on the basis of autonomous responsibilities, multiple buying and selling options. A stepwise implementation of Horizon is explained in chapter 10, while the consequences of the market model Horizon 2000 are indicated as positive in chapter eleven. It must be stressed that this report is meant to be a working paper, open for discussion. Both the vision on the market and its consequences for the organization model have to be elaborated in more detail. 30 figs., 27 tabs.,

  7. Institutional Premises of Social Partnership Between Managers and Employees Under the Conditions of Socially-oriented Market Economy of the Federal Republic of Germany

    Directory of Open Access Journals (Sweden)

    M A Marinova

    2008-12-01

    Full Text Available The article considers basic principles of socially-oriented economy according to L. Erhard's model applied in Germany after World War II. It provides the analysis of their advantages and disadvantages, outlines the main subjects of economic relations and specifies the ways to implement the principles of socially-oriented market economy.

  8. Error analysis of the crystal orientations obtained by the dictionary approach to EBSD indexing.

    Science.gov (United States)

    Ram, Farangis; Wright, Stuart; Singh, Saransh; De Graef, Marc

    2017-10-01

    The efficacy of the dictionary approach to Electron Back-Scatter Diffraction (EBSD) indexing was evaluated through the analysis of the error in the retrieved crystal orientations. EBSPs simulated by the Callahan-De Graef forward model were used for this purpose. Patterns were noised, distorted, and binned prior to dictionary indexing. Patterns with a high level of noise, with optical distortions, and with a 25 × 25 pixel size, when the error in projection center was 0.7% of the pattern width and the error in specimen tilt was 0.8°, were indexed with a 0.8° mean error in orientation. The same patterns, but 60 × 60 pixel in size, were indexed by the standard 2D Hough transform based approach with almost the same orientation accuracy. Optimal detection parameters in the Hough space were obtained by minimizing the orientation error. It was shown that if the error in detector geometry can be reduced to 0.1% in projection center and 0.1° in specimen tilt, the dictionary approach can retrieve a crystal orientation with a 0.2° accuracy. Copyright © 2017 Elsevier B.V. All rights reserved.

  9. Multiple emotions: a person-centered approach to the relationship between intergroup emotion and action orientation.

    Science.gov (United States)

    Fernando, Julian W; Kashima, Yoshihisa; Laham, Simon M

    2014-08-01

    Although a great deal of research has investigated the relationship between emotions and action orientations, most studies to date have used variable-centered techniques to identify the best emotion predictor(s) of a particular action. Given that people frequently report multiple or blended emotions, a profitable area of research may be to adopt person-centered approaches to examine the action orientations elicited by a particular combination of emotions or "emotion profile." In two studies, across instances of intergroup inequality in Australia and Canada, we examined participants' experiences of six intergroup emotions: sympathy, anger directed at three targets, shame, and pride. In both studies, five groups of participants with similar emotion profiles were identified by cluster analysis and their action orientations were compared; clusters indicated that the majority of participants experienced multiple emotions. Each action orientation was also regressed on the six emotions. There were a number of differences in the results obtained from the person-centered and variable-centered approaches. This was most apparent for sympathy: the group of participants experiencing only sympathy showed little inclination to perform prosocial actions, yet sympathy was a significant predictor of numerous action orientations in regression analyses. These results imply that sympathy may only prompt a desire for action when experienced in combination with other emotions. We suggest that the use of person-centered and variable-centered approaches as complementary analytic strategies may enrich research into not only the affective predictors of action, but emotion research in general.

  10. Urban Marketing and its Impact over the Touristic Attractiveness of the Cities – A Conceptual Approach

    Directory of Open Access Journals (Sweden)

    Elena Alexa

    2010-12-01

    Full Text Available Considering the current issues the urban centers are dealing with, the amplified city competitiveness and the increased demand of qualitative public services, it appears the need to apply new urban management approaches, more oriented toward the market and the current needs of the city. The competitive environment pressure creates the need to pass from an entirely administrative approach to a more managerial one, in all aspects regarding the current problems of the cities. Thus, the urban stakeholders borrow more and more often working methods and techniques specific until now only for the private sector, in order to increase the public service’s performance and to sustainable develop their community. Urban marketing came as a natural response to the cities needs to bring added value to their urban management strategies. The final objective is to increase the cities attractiveness for different target groups: starting with the current and future inhabitants, continuing with tourists and finishing with potential investors, which by relocating their business, could become a part of the faster and more sustainable urban development.

  11. Communication with market segments - travel agencies' perspective

    OpenAIRE

    Lorena Bašan; Jasmina Dlačić; Željko Trezner

    2013-01-01

    Purpose – The purpose of this paper is to research the travel agencies’ communication with market segments. Communication with market segments takes into account marketing communication means as well as the implementation of different business orientations. Design – Special emphasis is placed on the use of different marketing communication means and their efficiency. Research also explores business orientation adaptation when approaching different market segments. Methodology – In explo...

  12. The economics of gasification: a market-based approach

    Energy Technology Data Exchange (ETDEWEB)

    Abadie, L. M. [Bilbao Bizkaia Kutxa, Gran Via 30, 48009 Bilbao (Spain); Chamorro, J. M. [Departamento Fundamentos del Analisis Economico I, University of the Basque Country, Av. Lehendakari Aguirre 83, 48015 Bilbao (Spain)

    2009-07-01

    This paper deals with the economics of gasification facilities in general and Integrated Gasification Combined Cycle (IGCC) power plants in particular. Regarding the prospects of these systems, passing the technological test is one thing, passing the economic test can be quite another. In this respect, traditional valuations assume constant input and/or output prices. Since this is hardly realistic, we allow for uncertainty in prices. We naturally look at the markets where many of the products involved are regularly traded. Futures markets on commodities are particularly useful for valuing uncertain future cash flows. Thus, revenues and variable costs can be assessed by means of sound financial concepts and actual market data. On the other hand, these complex systems provide a number of flexibility options (e.g., to choose among several inputs, outputs, modes of operation, etc.). Typically, flexibility contributes significantly to the overall value of real assets. Indeed, maximization of the asset value requires the optimal exercise of any flexibility option available. Yet the economic value of flexibility is elusive, the more so under (price) uncertainty. And the right choice of input fuels and/or output products is a main concern for the facility managers. As a particular application, we deal with the valuation of input flexibility. We follow the Real Options approach. In addition to economic variables, we also address technical and environmental issues such as energy efficiency, utility performance characteristics and emissions (note that carbon constraints are looming). Lastly, a brief introduction to some stochastic processes suitable for valuation purposes is provided. (author)

  13. The economics of gasification: a market-based approach

    International Nuclear Information System (INIS)

    Abadie, L. M.; Chamorro, J. M.

    2009-01-01

    This paper deals with the economics of gasification facilities in general and Integrated Gasification Combined Cycle (IGCC) power plants in particular. Regarding the prospects of these systems, passing the technological test is one thing, passing the economic test can be quite another. In this respect, traditional valuations assume constant input and/or output prices. Since this is hardly realistic, we allow for uncertainty in prices. We naturally look at the markets where many of the products involved are regularly traded. Futures markets on commodities are particularly useful for valuing uncertain future cash flows. Thus, revenues and variable costs can be assessed by means of sound financial concepts and actual market data. On the other hand, these complex systems provide a number of flexibility options (e.g., to choose among several inputs, outputs, modes of operation, etc.). Typically, flexibility contributes significantly to the overall value of real assets. Indeed, maximization of the asset value requires the optimal exercise of any flexibility option available. Yet the economic value of flexibility is elusive, the more so under (price) uncertainty. And the right choice of input fuels and/or output products is a main concern for the facility managers. As a particular application, we deal with the valuation of input flexibility. We follow the Real Options approach. In addition to economic variables, we also address technical and environmental issues such as energy efficiency, utility performance characteristics and emissions (note that carbon constraints are looming). Lastly, a brief introduction to some stochastic processes suitable for valuation purposes is provided. (author)

  14. Compilation and synthesis for embedded reconfigurable systems an aspect-oriented approach

    CERN Document Server

    Diniz, Pedro; Coutinho, José; Petrov, Zlatko

    2013-01-01

    This book provides techniques to tackle the design challenges raised by the increasing diversity and complexity of emerging, heterogeneous architectures for embedded systems. It describes an approach based on techniques from software engineering called aspect-oriented programming, which allow designers to control today’s sophisticated design tool chains, while maintaining a single application source code.  Readers are introduced to the basic concepts of an aspect-oriented, domain specific language that enables control of a wide range of compilation and synthesis tools in the partitioning and mapping of an application to a heterogeneous (and possibly multi-core) target architecture.  Several examples are presented that illustrate the benefits of the approach developed for applications from avionics and digital signal processing. Using the aspect-oriented programming techniques presented in this book, developers can reuse extensive sections of their designs, while preserving the original application source-...

  15. Sharks modulate their escape behavior in response to predator size, speed and approach orientation.

    Science.gov (United States)

    Seamone, Scott; Blaine, Tristan; Higham, Timothy E

    2014-12-01

    Escape responses are often critical for surviving predator-prey interactions. Nevertheless, little is known about how predator size, speed and approach orientation impact escape performance, especially in larger prey that are primarily viewed as predators. We used realistic shark models to examine how altering predatory behavior and morphology (size, speed and approach orientation) influences escape behavior and performance in Squalus acanthias, a shark that is preyed upon by apex marine predators. Predator models induced C-start escape responses, and increasing the size and speed of the models triggered a more intense response (increased escape turning rate and acceleration). In addition, increased predator size resulted in greater responsiveness from the sharks. Among the responses, predator approach orientation had the most significant impact on escapes, such that the head-on approach, as compared to the tail-on approach, induced greater reaction distances and increased escape turning rate, speed and acceleration. Thus, the anterior binocular vision in sharks renders them less effective at detecting predators approaching from behind. However, it appears that sharks compensate by performing high-intensity escapes, likely induced by the lateral line system, or by a sudden visual flash of the predator entering their field of view. Our study reveals key aspects of escape behavior in sharks, highlighting the modulation of performance in response to predator approach. Copyright © 2014 Elsevier GmbH. All rights reserved.

  16. An Examination of Market Entry Perspectives in Emerging Markets

    Directory of Open Access Journals (Sweden)

    Marvin O. Bates

    2017-11-01

    Full Text Available Purpose – The purpose of this article is to describe the marketing-oriented market entry approaches that businesses are currently using across the three levels of the world economic pyramid (i.e., WEP. These levels are the Top-tier, the Middle-tier, and the Base of the Pyramid-tier (i.e., BoP-tier. Methodology – The literature of the BoP was reviewed, and market entry approaches were itemized across the three WEP levels. Secondly, BoP strategic theorists including Prahalad identified the need for a BoP marketing focus replacing the traditional 4Ps marketing approach (i.e., Product, Price, Place and Promotion with the BoP-specific 4As marketing approach (i.e., Awareness, Affordability, Access and Availability. This 4As marketing approach is discussed. Findings – New marketing-oriented market-entry approaches are proposed for each of the three WEP levels. These approaches are based on where in the WEP the firm currently exists, and where in the WEP the firm desires to refocus market-entry activities; identified approaches include: inter-country expansion, intra-country entry, adjacent market entry, and extended market entry. Secondly, the absence of a clearly articulated marketing strategy for middle-tier markets was observed. Practical implications – This article has two specific applications. First, it summarizes the evolving market entry perspectives to provide a context for future market research in both emerging markets and the pre-emerging BoP markets. Second, the future requirement for an articulated marketing strategy for middle-tier markets is suggested. Originality – This article examined existing market entry approaches across all three levels of the WEP, inclusive of the BoP economic level. The language used to clarify market entry movements was extended, providing a specificity of description not previously found in either the existing market entry or BoP literature.

  17. Dynamic Pricing of New Products in Competitive Markets: A Mean-Field Game Approach

    OpenAIRE

    Chenavaz, Régis; Paraschiv, Corina; Turinici, Gabriel

    2017-01-01

    Dynamic pricing of new products has been extensively studied in monopolistic and oligopolistic markets. But, the optimal control and differential game tools used to investigate the pricing behavior on markets with a finite number of firms are not well-suited to model competitive markets with an infinity of firms. Using a mean-field games approach, this paper examines dynamic pricing policies in competitive markets, where no firm exerts market power. The theoretical setting is based on a diffu...

  18. Banking System Reform in China: The Challenges of Moving Toward a Market-Oriented Economy

    Science.gov (United States)

    2007-01-01

    Liabilities (RMB billion) (RMB billion) (RMB billion) (RMB billion) Forex reserves –373 Forex assets +373 Capital +373 (=US$ 45 billion) (=US...CCB Assets Liabilities Assets Liabilities (RMB billion) (RMB billion) (RMB billion) (RMB billion) Forex assets –373 Forex assets +373 Capital...02 03 04 05 06 07 Official rate Unification of the FOREX Markets (Jan 1, 1994) Market rate 8.28 8.70 (R M B /U S$ ) (Jul 21, 2005) 8.11 (June 25, 2007

  19. Empirical analysis of the constituent factors of internal marketing orientation at Spanish hotels

    OpenAIRE

    Robledo, José Luis Ruizalba; Arán, María Vallespín

    2014-01-01

    This study, which draws upon specialized literature and empirical evidence, aims to characterize the underlying structure of the construct ‘Internal Marketing Orientation’ (IMO). As a consequence six underlying factors are identified: exchange of values, segmentation of the internal market, internal communication, management concern, implementation of management concern and training. It also evaluates the degree of Spanish hotels’ IMO, classifying them into three different groups according to...

  20. Social discourses of healthy eating. A market segmentation approach.

    Science.gov (United States)

    Chrysochou, Polymeros; Askegaard, Søren; Grunert, Klaus G; Kristensen, Dorthe Brogård

    2010-10-01

    This paper proposes a framework of discourses regarding consumers' healthy eating as a useful conceptual scheme for market segmentation purposes. The objectives are: (a) to identify the appropriate number of health-related segments based on the underlying discursive subject positions of the framework, (b) to validate and further describe the segments based on their socio-demographic characteristics and attitudes towards healthy eating, and (c) to explore differences across segments in types of associations with food and health, as well as perceptions of food healthfulness.316 Danish consumers participated in a survey that included measures of the underlying subject positions of the proposed framework, followed by a word association task that aimed to explore types of associations with food and health, and perceptions of food healthfulness. A latent class clustering approach revealed three consumer segments: the Common, the Idealists and the Pragmatists. Based on the addressed objectives, differences across the segments are described and implications of findings are discussed.

  1. Technological Evaluation Report 42. Contrasting LMS Marketing Approaches

    Directory of Open Access Journals (Sweden)

    Brian Carriere

    2005-03-01

    Full Text Available The first section of this report examines the CourseCompass learning management system (LMS, made available to educators by the Pearson publishing group as a vehicle for the company’s extensive content library. The product’s features are discussed, and the implications of Pearson’s software/ textbook “bundling” policy for the integrity of course design. The second section of the report reviews Wordcircle, an open source (OS LMS provided as a free hosted service or as source code downloadable for installation on the user’s own server. The contrasting marketing approaches of these two products are discussed in the light of the increasing move by distance educators from proprietary to open source LMS products. As in previous reports in the series, the reviews are based on the six evaluation criteria of the American Society for Training and Development (ASTD: cost, complexity, control, clarity, common technical framework, and features.

  2. Mind Your Product-Market Strategy on Selecting Marketing Inputs: An Uncertainty Approach in Indian Context

    OpenAIRE

    Susmita Ghosh; Bhaskar Bhowmick

    2015-01-01

    Market is an important factor for start-ups to look into during decision-making in product development and related areas. Emerging country markets are more uncertain in terms of information availability and institutional supports. The literature review of market uncertainty reveals the need for identifying factors representing the market uncertainty. This paper identifies factors for market uncertainty using Exploratory Factor Analysis (EFA) and confirmed the number of fa...

  3. Two Methods of Interpersonal Skills Training; Conceptual- versus Response-Oriented Approaches.

    Science.gov (United States)

    Bohart, Arthur C.; And Others

    1979-01-01

    Training people in warmth, empathy, and genuineness might fulfill a specific helping role and increase their general social comfort for others. By using conceptual and response-oriented approaches, authors show that training individuals to be effective counselors also helped them be more interpersonally effective. (Author/BEF)

  4. Service orientation and dynamic capabilities in Chinese companies : A macro-analytical approach

    NARCIS (Netherlands)

    Fearon, C.; Yang, J.; McLaughlin, H.; Duijsters, G.M.

    2013-01-01

    Purpose – The purpose of this paper is to discuss and reflect upon some of the major (quality) issues concerning supply chain management (SCM) for Chinese companies. Design/methodology/approach – The authors draw upon the literature, especially the theoretical perspectives of service orientation and

  5. Let's Write It Right! A Student-Oriented Approach for Teaching Letterwriting Skills.

    Science.gov (United States)

    Christensen, Judie

    In the student-oriented approach to writing business letters, students work in small groups to write a series of letters. For the first letter, the groups take the role of consumers, writing letters to order merchandise. The letters are written on overhead transparencies and are then critiqued by the other teams, with an emphasis on constructive…

  6. Dealing with Insecurity in Problem Oriented Learning Approaches--The Importance of Problem Formulation

    Science.gov (United States)

    Jensen, Annie Aarup; Lund, Birthe

    2016-01-01

    Introduction of a pedagogical concept, Kubus, in a problem oriented learning context--analysed within the framework of an activity system--indicates what might happen when offering tools tempting to influence and regulate students' learning approach and hereby neglecting the importance of existing habits and values. Introduction of this new…

  7. An Object-Oriented Approach to Knowledge Representation in a Biomedical Domain

    NARCIS (Netherlands)

    Ensing, M.; Paton, R.; Speel, P.H.W.M.; Speel, P.H.W.M.; Rada, R.

    1994-01-01

    An object-oriented approach has been applied to the different stages involved in developing a knowledge base about insulin metabolism. At an early stage the separation of terminological and assertional knowledge was made. The terminological component was developed by medical experts and represented

  8. Towards a Relationally-Orientated Approach to Therapy: Empirical Support and Analysis

    Science.gov (United States)

    Cooper, Mick

    2004-01-01

    Drawing on contemporary evidence in the counselling and psychotherapy research field, this paper argues that there is growing support for a relationship-orientated approach to therapeutic practice. The paper reviews findings from a range of meta-analytical and individual studies which provide strong evidence for the centrality of relational…

  9. Test Preparation in the Accountability Era: Toward a Learning-Oriented Approach

    Science.gov (United States)

    Gebril, Atta

    2018-01-01

    The article introduces a learning-oriented approach to test preparation that could help in easing the tension between learning and assessment. The first part of the article discusses the different concepts that are usually used in the context of test preparation. The second section reports on the literature pertaining to the effects of test…

  10. Facilitating Work Based Learning Projects: A Business Process Oriented Knowledge Management Approach

    NARCIS (Netherlands)

    Miao, Yongwu; Sloep, Peter; Koper, Rob

    2009-01-01

    Miao, Y., Sloep, P. B., & Koper, R. (2009). Facilitating Work Based Learning Projects: A Business Process Oriented Knowledge Management Approach. Presented at the 'Open workshop of TENCompetence - Rethinking Learning and Employment at a Time of Economic Uncertainty-event'. November, 19, 2009,

  11. Facilitating Work Based Learning Projects: A Business Process Oriented Knowledge Management Approach

    NARCIS (Netherlands)

    Miao, Yongwu; Sloep, Peter; Koper, Rob

    2009-01-01

    Miao, Y., Sloep, P. B., & Koper, R. (2010). Facilitating Work Based Learning Projects: A Business Process Oriented Knowledge Management Approach. In D. Griffiths & R. Koper (Eds.), Rethinking Learning and Employment at a Time of Economic Uncertainty. Proceedings of the 6th TENCompetence Open

  12. The empirical versus DSM-oriented approach of the child behavior checklist: Similarities and dissimilarities

    NARCIS (Netherlands)

    Wolff, M.S. de; Vogels, A.G.C.; Reijneveld, S.A.

    2014-01-01

    The DSM-oriented approach of the Child Behavior Checklist (CBCL) is a relatively new classification of problem behavior in children and adolescents. Given the clinical and scientific relevance of the CBCL, this study examines similarities and dissimilarities between the empirical and the

  13. The Empirical Versus DSM-Oriented Approach of the Child Behavior Checklist Similarities and Dissimilarities

    NARCIS (Netherlands)

    de Wolff, Marianne S.; Vogels, Anton G. C.; Reijneveld, Sijmen A.

    2014-01-01

    The DSM-oriented approach of the Child Behavior Checklist (CBCL) is a relatively new classification of problem behavior in children and adolescents. Given the clinical and scientific relevance of the CBCL, this study examines similarities and dissimilarities between the empirical and the

  14. Designing dependable process-oriented software - a CSP-based approach

    NARCIS (Netherlands)

    Jovanovic, D.S.

    2006-01-01

    This thesis advocates dependability as a crucial aspect of software quality. Process orientation,as it is defined in this thesis, concentrates on the notion of a process as a basic building component of a dataflow-centred software architecture. The dependability approach in the proposed variant of

  15. Holistic Approach to Learning and Teaching Introductory Object-Oriented Programming

    Science.gov (United States)

    Thota, Neena; Whitfield, Richard

    2010-01-01

    This article describes a holistic approach to designing an introductory, object-oriented programming course. The design is grounded in constructivism and pedagogy of phenomenography. We use constructive alignment as the framework to align assessments, learning, and teaching with planned learning outcomes. We plan learning and teaching activities,…

  16. Stock market modeling and forecasting a system adaptation approach

    CERN Document Server

    Zheng, Xiaolian

    2013-01-01

    Stock Market Modeling translates experience in system adaptation gained in an engineering context to the modeling of financial markets with a view to improving the capture and understanding of market dynamics. The modeling process is considered as identifying a dynamic system in which a real stock market is treated as an unknown plant and the identification model proposed is tuned by feedback of the matching error. Like a physical system, a stock market exhibits fast and slow dynamics corresponding to internal (such as company value and profitability) and external forces (such as investor sentiment and commodity prices) respectively. The framework presented here, consisting of an internal model and an adaptive filter, is successful at considering both fast and slow market dynamics. A double selection method is efficacious in identifying input factors influential in market movements, revealing them to be both frequency- and market-dependent.   The authors present work on both developed and developing markets ...

  17. Market-oriented reorganisation of the marketing departments of energy utilities; Marktorientierte Vertriebs-Reorganisation von Energieversorgungsunternehmen

    Energy Technology Data Exchange (ETDEWEB)

    Beutin, N.; Scholl, M.; Fuerst, A. [Prof. Homburg und Partner, Mannheim (Germany)

    2002-07-01

    After discussing the central problem areas of the current organisational structure of energy utilities, a six-tier procedure will be presented and used to illustrate successful re-organisation (structure follows strategy) of the marketing and distribution departments. Practical examples and the major factors of performance at every stage are explained. (orig./CB) [German] In diesem Artikel wird nach einer Diskussion der zentralen Problemfelder im Organisationsbereich der heutigen EVUs anhand einer sechsstufigen Vorgehensweise aufgezeigt, wie EVUs die Aufbau- und Ablauforganisation (Strukturen und Prozesse) des Vertriebes konsequent am Markt ausrichten koennen. Eine Illustrierung der Vorgehensweise durch praxisnahe Beispiele erfolgt hierbei ebenso wie eine Darstellung der zentralen Erfolgsfaktoren einer jeden Stufe. (orig./CB)

  18. Methodological Approach to Company Cash Flows Target-Oriented Forecasting Based on Financial Position Analysis

    OpenAIRE

    Sergey Krylov

    2012-01-01

    The article treats a new methodological approach to the company cash flows target-oriented forecasting based on its financial position analysis. The approach is featured to be universal and presumes application of the following techniques developed by the author: financial ratio values correction techniques and correcting cash flows techniques. The financial ratio values correction technique assumes to analyze and forecast company financial position while the correcting cash flows technique i...

  19. Assessing the effectiveness of technology transfer from U.S. government R&D laboratories: impact of market orientation

    Science.gov (United States)

    Bozeman, Barry; Coker, Karen

    1992-05-01

    This study, based on a national survey of U.S. government laboratories, assesses the degree of success laboratories have had in transferring technology to industry, taking into account the laboratories' differing receptivity to market influences. Three success criteria are considered here, two based on self-evaluations and a third based on the number of technology licenses issued from the laboratory. The two self-evaluations are rooted in different types of effectiveness, `getting technology out the door,' in one case, and, in the other, having a demonstrable commercial impact. A core hypothesis of the study is that the two types of effectiveness will be responsive to different factors and, in particular, the laboratories with a clearer market orientation will have a higher degree of success on the commercial impact and technology license criteria. Overall, the results seem to suggest that multifaceted, multimission laboratories are likely to enjoy the most success in technology transfer, especially if they have relatively low levels of bureaucratization and either ties to industry (particularly direct financial ties) or a commercial orientation in the selection of projects.

  20. A Modern Approach to the Efficient-Market Hypothesis

    OpenAIRE

    Gabriel Frahm

    2013-01-01

    Market efficiency at least requires the absence of weak arbitrage opportunities, but this is not sufficient to establish a situation where the market is sensitive, i.e., where it "fully reflects" or "rapidly adjusts to" some information flow including the evolution of asset prices. By contrast, No Weak Arbitrage together with market sensitivity is sufficient and necessary for a market to be informationally efficient.