Building America Research-to-Market Plan

Energy Technology Data Exchange (ETDEWEB)

Werling, Eric [Office of Energy Efficiency and Renewable Energy (EERE), Washington, DC (United States)

2015-11-01

This report presents the Building America Research-to-Market Plan (Plan), including the integrated Building America Technology-to-Market Roadmaps (Roadmaps) that will guide Building America’s research, development, and deployment (RD&D) activities over the coming years. The Plan and Roadmaps will be updated as necessary to adapt to research findings and evolving stakeholder needs, and they will reflect input from DOE and stakeholders.

Marketing Human Resource Development.

Science.gov (United States)

Frank, Eric, Ed.

1994-01-01

Describes three human resource development activities: training, education, and development. Explains marketing from the practitioners's viewpoint in terms of customer orientation; external and internal marketing; and market analysis, research, strategy, and mix. Shows how to design, develop, and implement strategic marketing plans and identify…

Developing a promotion plan for health care marketing.

Science.gov (United States)

Hallums, A

1994-07-01

Promotion of a health care provider's services is essential for communication with its customers and consumers. It is relevant to an organization's marketing strategy and is an element of what is described as the marketing mix. This paper considers the relationship of promotion to the marketing of services and proposes a plan for the promotion of the organization as a whole which can also be applied to an individual service or specialty. Whilst specific reference is made to an National Health Service (NHS) Trust it is also relevant to a Directly Managed Unit.

THE ROLE AND THE PLACE OF MARKETING AUDIT IN THE MARKETING STRATEGIC PLANNING

Directory of Open Access Journals (Sweden)

Iuliana CETINĂ

2010-12-01

Full Text Available During the strategic planning activity process, a very important step is to conduct internal and external audit. Marketing audit is not an isolated process within the organization; it is a component of the management audit assessing the impact of environmental factors on all activities of the organization. Marketing Audit is considered by many authors only an analysis of internal and external environment of the organization. In the development and substantiation of marketing strategy, marketing audit is set in the strategic marketing planning, which shows that it is an assessment tool and control and, at the same time, a way of the strategy implementation. The audit marketing is therefore part of the organization's strategic marketing plan.

A Project to Develop a Marketing Plan in Support of William Beaumont Army Medical Center, Fort Bliss, Texas

Science.gov (United States)

1989-12-01

stressed by the Texas Hospital Association (1982), "the key to success in applying and understanding the marketing mix lies in the concept of rightness...alternatives 8. Develop the marketing mix 9. Select a strategy option Phase III (Finalization)’ 10. Design the tactics 11. Present the plan 12. Write the plan...usage incentive Marketing mix Product, price, distribution [place], marketing communication [promotion] Contingency strategies Marketing Budget (How Much

Marketing Plan for the National Security Technology Incubator

Energy Technology Data Exchange (ETDEWEB)

None

2008-03-31

This marketing plan was developed as part of the National Security Preparedness Project by the Arrowhead Center of New Mexico State University. The vision of the National Security Technology Incubator program is to be a successful incubator of technologies and private enterprise that assist the NNSA in meeting new challenges in national safety and security. The plan defines important aspects of developing the incubator, such as defining the target market, marketing goals, and creating strategies to reach the target market while meeting those goals. The three main marketing goals of the incubator are: 1) developing marketing materials for the incubator program; 2) attracting businesses to become incubator participants; and 3) increasing name recognition of the incubator program on a national level.

MARKETING PLANNING AS KEY FACTOR OF ENTERPRISE STRUCTURE COMPETITIVENESS

Directory of Open Access Journals (Sweden)

E. V. Omelchenko

2012-01-01

Full Text Available Market planning in businesses dealing both with goods and services plays an important coordinating role, since it helps an enterprise to attain its inner consent, to determine development directions, to stimulate inner cooperation, to coordinate distribution of its resources and to formulate ways to solve tasks on the basis of which the company intends to reach its marketing aims. Specified in the article are market planning stages to be followed by a company engaged in the sphere of design services, compliance with the stages making it easier to develop the final marketing plan, to create new advantages both to stand competition at the chosen market and even to take leading positions there.

The Marketing Plan: An Integrative Device for Teaching Marketing Management.

Science.gov (United States)

Berdine, W. R.; Petersen, James C.

1980-01-01

The importance of the marketing plan is stressed as an integrative device for teaching marketing management, and a structure is presented to assist students in designing a marketing plan. Components of this plan include marketing objectives, targeting market and buying motives, external environment and competition, product, price, and promotion.…

24 CFR 200.625 - Affirmative fair housing marketing plan.

Science.gov (United States)

2010-04-01

... Regulations § 200.625 Affirmative fair housing marketing plan. Each applicant for participation in FHA housing... information indicating his affirmative fair housing marketing plan to comply with the requirements set forth... 24 Housing and Urban Development 2 2010-04-01 2010-04-01 false Affirmative fair housing marketing...

Marketing communication plan. Case: EKOenergy.

OpenAIRE

Jäkälä, Elina

2016-01-01

This project-based thesis has an objective of creating a marketing communication plan for a non-profit organisation. The marketing communication plan targets other non-profit organisa-tions that the case organisation wants to cooperate with. This thesis will introduce theory about marketing communication, give information about the case organisation’s target audience and present the actual marketing communication plan. Since the case organisation and its target audience are all non-profit...

Strategic Audit and Marketing Plan

Science.gov (United States)

Wright, Lianna S.

2013-01-01

The purpose of this audit was to revise the marketing plan for ADSum Professional Development School and give the owner a long-term vision of the school to operate competitively in the crowded field of for-profit schools. It is fairly simple to create a strategic plan but harder to implement and execute. Execution requires weeks and months of…

Electricity market readiness plan : Ontario Energy Board

International Nuclear Information System (INIS)

2001-03-01

This document informs electric power market participants of the Ontario Energy Board's newly developed market readiness plan and target timelines that local distribution companies (LDCs) must meet for retail marketing. The Ontario Energy Board's plan incorporates relevant independent market operator (IMO)-administered market milestones with retail market readiness targeted for September 2001. The market readiness framework involves a self-certification process for LDCs by August 10, 2001, through which the Board will be able to monitor progress and assess the feasibility of meeting the target timelines. For retail market readiness, all LDCs will have to calculate settlement costs, produce unbundled bills, provide standard supply service, change suppliers and accommodate retail transactions. LDCs must be either authorized participants in the IMO-administered market or become retail customers of their host LDC. Unbundled bills will include itemized charges for energy price, transmission, distribution and debt retirement charge. 1 tab., 1 fig

Strategic Marketing Planning in International Schools

Science.gov (United States)

Bunnell, Tristan

2005-01-01

Purpose: International schools are a growing class of educational institution. It has been suggested that few schools of this type have a marketing plan whilst research into development planning showed that few had a long-range plan. This paper aims to investigate these issues. Design/methodology/approach: This paper deals with a survey of 32…

Strategic planning for marketers.

Science.gov (United States)

Wilson, I

1978-12-01

The merits of strategic planning as a marketing tool are discussed in this article which takes the view that although marketers claim to be future-oriented, they focus too little attention on long-term planning and forecasting. Strategic planning, as defined by these authors, usually encompasses periods of between five and twenty-five years and places less emphasis on the past as an absolute predictor of the future. It takes a more probabilistic view of the future than conventional marketing strategy and looks at the corporation as but one component interacting with the total environment. Inputs are examined in terms of environmental, social, political, technological and economic importance. Because of its futuristic orientation, an important tenant of strategic planning is the preparation of several alternative scenarios ranging from most to least likely. By planning for a wide-range of future market conditions, a corporation is more able to be flexible by anticipating the course of future events, and is less likely to become a captive reactor--as the authors believe is now the case. An example of strategic planning at General Elecric is cited.

Digital Marketing Plan Case: HEMMI Kodit

OpenAIRE

Hemmilä, Anni

2016-01-01

This is a product-based thesis that was made for a small Finnish company HEMMI Kodit. HEMMI Kodit provides assessibility products and consultations in Lahti region in Southern Finland. It is a new company that wants to start digital marketing to gain more visibility and foothold in the market.The goal of the thesis was to create a digital marketing plan that the commissioner company could use for marketing and development of their brand online. Theoretical framework of this thesis gives ...

Marketing Plan: Tukkanuotta Rauma

OpenAIRE

Hyrsky, Antti

2012-01-01

The purpose of this thesis was to make a marketing plan and a brand new website for a hair saloon. The marketing plan is based on the 7p’s of the extended or service marketing mix. The emphasis is on the parts of promotion and price. The thesis outlines the theory of marketing mix and applies it to the case. The second part of the thesis is a new website. The website was done using Joomla! 1.7 content management system. This platform was selected in order to make future updating and m...

Online marketing plan proposal : Promotion of Microfinance Software Application to Nigeria

OpenAIRE

Boldosova, Valeriia

2012-01-01

Every company faces a time when there is a need to develop a marketing plan, which consists of determined goals and objectives, analysis of current situation, forecast planning and other relevant elements. In order to stay competitive and gain competitive advantage, companies seek for other marketing opportunities aside from traditional marketing. The era of technology has facilitated internet marketing development and opened the door of marketing opportunities. The main objective of this...

Stakeholder insights on the planning and development of an independent benchmark standard for responsible food marketing.

Science.gov (United States)

Cairns, Georgina; Macdonald, Laura

2016-06-01

A mixed methods qualitative survey investigated stakeholder responses to the proposal to develop an independently defined, audited and certifiable set of benchmark standards for responsible food marketing. Its purpose was to inform the policy planning and development process. A majority of respondents were supportive of the proposal. A majority also viewed the engagement and collaboration of a broad base of stakeholders in its planning and development as potentially beneficial. Positive responses were associated with views that policy controls can and should be extended to include all form of marketing, that obesity and non-communicable diseases prevention and control was a shared responsibility and an urgent policy priority and prior experience of independent standardisation as a policy lever for good practice. Strong policy leadership, demonstrable utilisation of the evidence base in its development and deployment and a conceptually clear communications plan were identified as priority targets for future policy planning. Future research priorities include generating more evidence on the feasibility of developing an effective community of practice and theory of change, the strengths and limitations of these and developing an evidence-based step-wise communications strategy. Copyright © 2016 Elsevier Ltd. All rights reserved.

Digital marketing plan for a news agency

OpenAIRE

Do, Thi Minh Chau

2013-01-01

In the business world, an effective marketing plan is an important guideline for any company, regardless of how small or big the business scale is, to stay focused to their goals. Moreover, "the written marketing plan gives a common direction to all staff in the company" (McKinlay & O'Connor, 2007). Therefore, formulating a marketing plan prior to utilizing any marketing actions is substantial and necessary. However, producing a marketing plan requires knowledge of marketing. For those re...

MARKETING PLAN FOR HOTEL KAKSLAUTTANEN

OpenAIRE

Yu, Yueyuan

2011-01-01

The objective of this thesis was to make a marketing plan for Hotel Kakslauttanen to increase its sales and profit, to improve the satisfaction of customers and to promote popularity and reputation. The quantitative research method was considered to be the most appropriate for this research. In the theoretical part, the study was focused on internal and external marketing environment analysis, marketing strategies management, planning, marketing mix and segmentation. The empirical part in...

On the Effectiveness of Marketing Planning

OpenAIRE

JS Armstrong

2005-01-01

Managers are often told that formal planning helps. It is useful to examine whether this is good advice. Thus, I applaud this effort to study marketing planning in New Zealand. Nevertheless, I find it difficult to accept the conclusions drawn by the authors of “Marketing Planning in New Zealand” (MPNZ). I am concerned with the definition of marketing planning, the criteria, and the design of the study.

MARKETING PLANNING: STATE OF THE ARTIN A TRANSITIONAL ECONOMY

Directory of Open Access Journals (Sweden)

Tamara Jovanov Marjanova

2014-07-01

Full Text Available This paper is provoked by the distorted marketing practices of companies that operate in a transitional economy, specifically Republic of Macedonia.The analysis has two main purposes: 1. to identify the weaknesses in the marketing planning process, 2. to prove the connection of continuous formal marketing planning with business performance, i.e.profitability and market share. Datawasobtainedfromprimary and secondaryresearch. Primary research was conducted in the food, i.e. confectionery industry, with two techniques – survey and interview with the managers of 38% of the registered companies in the industry. Secondary research was based onbooks, journals, web-cites.The analysiswasexecutedwith IBM SPSS 19. Conclusionsare provided through descriptive and deductive statistical analysis. The findings show that the companies have multiple weaknesses in the marketing planning process (continuous formal marketing planning occurs rarely, there is lack of knowledge regarding the systematic planning process and a tendency of misuse of analytical tools. Additionally, a connection and dependence of business performance on continuous formal marketing planning was found. Limitations arise from the sample size and the (one chosen industry sector. However, there are evident practical and social implicationswhich can contribute to better competitiveness:possibilities for correction of current practices and development of a systematic marketing planning process. This research is of a great value on a national level because it is one of few that analyzes this subject through primary data. Also, the results can be consulted by researchers and practitioners from other transitional economies.

Marketing plan for company X

OpenAIRE

Trishkina, Olga

2014-01-01

The aim of this master´s thesis is to make a structured marketing plan for company X, which provide tourism services in Finland. The thesis is done with qualitative method, which is the most suitable for marketing research, because it is mostly analyzing and description rather than statistical or numerical reports. In the theoretical part is studied secondary data of the topic, including research about marketing, marketing plan, customer relationship management, customers´ satisfaction a...

Strategic Planning and the Marketing Process: Library Applications.

Science.gov (United States)

Wood, Elizabeth J.

1983-01-01

Illustrates how basic principles of marketing and strategic market planning can be applied to libraries and discusses some concepts of strategic planning (organization mission, objectives and goals, growth strategy, program portfolio plan) and marketing (opportunity analysis, target market selection, marketing mix strategy, marketing systems…

Marketing plan for business start-up

OpenAIRE

Kaisar, Jabed

2016-01-01

The marketing plan for the startup company concentrates on the affordable and effective marketing strategies for the new company with the limited budget for marketing. In this thesis, the shoe company named Jalkani is selected as the case study for the marketing plan. In the age of Internet, the marketing becomes more complex with the combination of the traditional advertising (paid advertisements in newspapers, billboard, or television) and the model digital marketing. The costs for each ...

Implementation Plan for a Common Nordic Retail Market

Energy Technology Data Exchange (ETDEWEB)

2010-09-15

For several years NordREG has been working to promote and facilitate a common Nordic end user market. Given the political support that was expressed at the meeting of the Nordic energy ministers in the autumn of 2009, the work has become even more concrete. With this implementation plan, NordREG outlines what should be done, by whom and when in order to create a common Nordic end user market over the coming years. As the plan shows the need for contributed efforts from all stakeholders will be vital in the coming years in order to make a reality of the plans of creating a common Nordic end user market. The transition from national retail markets to a single Nordic market will take a great deal of work from regulators, DSOs, suppliers and TSOs. The benefits that a single Nordic end user market will bring will however make it worthwhile. In the long run, the integrated Nordic end user market will be a more efficient solution than keeping the four national markets. This is also a step towards the integration of European markets. The process of creating a single Nordic market also brings a unique opportunity to find new efficient solutions on different issues. Hence, the goal is not only to integrate the Nordic end user markets, but rather to develop a more customer oriented market with a high degree of competition between the suppliers

Managing the complexity and uncertainties of load, generation and markets in system development planning

International Nuclear Information System (INIS)

2008-01-01

System planners face today unique challenges to accommodate the new uncertainties in markets, loads and generation and to develop system plans that balance reliability, economy and risk. The report summarizes a survey of the methods used worldwide. In addition, case examples are provided to illustrate in more detail these methods

Positioning as a Strategic Marketing Planning Tool

OpenAIRE

Lhotáková, Markéta

2001-01-01

Positioning is an important tool of marketing planning and brand building on the market. Positionig is a streategy that helps marketers to differentiate the brand from those of competition and creaete unique brand perception in minds of target consumers. In a proces of positioning development four core elements must be defined and analyzed -- target consumer, unique consumer benefit which brand offeres to the target consumer, brand and its brand equity and competitors from whom we want to dif...

Productivity and Performance through Marketing Planning

Directory of Open Access Journals (Sweden)

Cristian Morozan

2008-11-01

Full Text Available In the marketing area, planning might be defined as an anticipation process of those changes that affect the market and as an elaboration process of the corresponding action means. It will result in a marketing plan, which might be tactical (short-term period, spread on a period of time that might vary from six months to one year, or a strategic (long-term, spread on a period of time of three to ten years. Planning means building action programs in which the objectives, the set financing method or the steps of achieving it should be clearly defined. Marketing planning also proves to be important for its liaison between what the company can offer and the consumers’ needs and expectations.

Marketing plan and campaign for Riosol Oy

OpenAIRE

Toivonen, Kim

2016-01-01

The aim of this thesis was to create an efficient marketing plan and a working marketing campaign for the case company. The aspects of the marketing plan and campaign were adjusted to fit the company size, field of business and aims of the case company. To get a better view on the aspects of the marketing plan and campaign, theoretical frameworks are inspected, such as marketing mix, company stages and SWOT-analysis. This thesis consists of theoretical framework as well as practical implem...

Marketing and SMEs: Can an Organization of Any Size Use Marketing Plans?

OpenAIRE

Marjanova Jovanov, Tamara

2012-01-01

This paper is provoked from the ongoing condition of under – or misuse of marketing in SME, regarding the poor understanding of the benefits of marketing planning and the fact that marketing is often seen as a function of the business, rather than as its guiding philosophy. The research does not state that business success is not impossible in the absence of marketing planning, but it does argue that marketing plans can effectively and efficiently be used in SMEs as well as in ...

Are U. S. Colleges and Universities Applying Marketing Techniques Properly and within the Context of an Overall Marketing Plan?

Science.gov (United States)

Goldgehn, Leslie A.

1990-01-01

A survey of 791 college admissions officers investigated the use and perceived effectiveness of 15 marketing techniques: publicity; target marketing; market segmentation; advertising; program development; market positioning; market research; access; marketing plan; pricing; marketing committee; advertising research; consultants; marketing audit;…

Marketing Plan for a Case company

OpenAIRE

Iadykina, Anastasiia; Pavlidi, Kiriaki

2015-01-01

The major objective of this thesis is composing a concise, reliable and useful marketing plan for a Phimiso - My Sushi Café. The necessity of implementing the marketing planning and document a marketing plan with an action program arose when the case company experienced the negative affect of poor concept with misleading message and way too wide expansion of the menu. All of the above lead to outflow of the customers and stagnancy of the company. The final document covers the traditi...

Marketing plan for online surfing magazine

OpenAIRE

Michna, Jakub

2017-01-01

Název: Marketing plan for online surfing magazine Cíle: The main aim of this thesis is to design a marketing plan for launching new online surfing magazine. This project would emerge from present online media Freeride.cz/Water, which adverse situation is going to be analyzed. Metody: Author used interviewing and personal survey as methods. Secondary data collection, PEST analysis and Google Analytics tool served as framework for resulting SWOT analysis. Výsledky: The marketing plan for one ye...

75 FR 4100 - Affirmative Fair Housing, Marketing (AFHM) Plan-Multifamily Housing, Affirmative Fair Housing...

Science.gov (United States)

2010-01-26

... DEPARTMENT OF HOUSING AND URBAN DEVELOPMENT [Docket No. FR-5376-N-01] Affirmative Fair Housing, Marketing (AFHM) Plan-Multifamily Housing, Affirmative Fair Housing Marketing (AFHM) Plan-Single Family Housing and Affirmative Fair Housing Marketing (AFHM) Plan- Cooperatives/Condominiums AGENCY: Office of...

Green power: A renewable energy resources marketing plan

International Nuclear Information System (INIS)

Barr, R.C.

1997-01-01

Green power is electricity generated from renewable energy sources such as power generated from the sun, the wind, the heat of the earth, and biomass. Green pricing is the marketing strategy to sell green power to customers who voluntarily pay a premium for it. Green pricing is evolving from the deregulation of the electric industry, the need for clean air, reflected in part as concern over global warming, and technology advances. The goal of the renewable energy marketing plan is to generate enough revenues for a utility to fund power purchase agreements (PPAs) with renewable energy developers or construct its own renewable facilities. Long-term, fixed price PPAs enable developers to obtain financing to construct new facilities, sometimes taking technological risks which a utility might not take otherwise. The marketing plan is built around different rate premiums for different categories of ratepayers, volunteer customer participation, customer participation recognition, and budget allocations between project costs and power marketing costs. Green prices are higher than those for conventional sources, particularly prices from natural gas fired plants. Natural gas is abundant relative to oil in price per British thermal unit (Btu). Green pricing can help bridge the gap between the current oversupply of gas and the time, not far off, when all petroleum prices will exceed those for renewable energy. The rapid implementation of green pricing is important. New marketing programs will bolster the growing demand for renewable energy evidenced in many national surveys thus decreasing the consumption of power now generated by burning hydrocarbons. This paper sets forth a framework to implement a green power marketing plan for renewable energy developers and utilities working together

Account planning: applying an advertising discipline to health communication and social marketing.

Science.gov (United States)

Mackert, Michael

2012-01-01

As health marketers seek new models to design campaigns, the advertising discipline of account planning offers an approach that can improve campaign development. The underlying principle of account planning is to bring the consumer perspective to all phases of campaign development, primarily through qualitative formative research. Account planners design the overall communication strategy and contribute to creative development of individual executions. The creative brief, a primary tool of account planning, is especially useful in conceptualizing campaigns. This report discusses the history and approach of account planning, followed by an example of account planning in the design of a social marketing campaign.

Developing strategic marketing plans that really work a toolkit for public libraries

CERN Document Server

Kendrick, Terry

2006-01-01

Many government and other reports stress the need to get public libraries back into the lives of potential users, and this requires significant marketing effort on the part of the libraries. This book de-mystifies the marketing planning process and sets it in the context of modern public library services.

Marketing communication plan for Barbershop Nina Jussinoja

OpenAIRE

Peltonen, Pauliina

2015-01-01

The topic of the thesis was to study marketing communication planning and online marketing. The study was conducted for Barbershop Nina Jussinoja. Barbershop Nina Jussinoja is a barbershop in the center of Rauma. The business idea of the shop is to offer haircuts and beard trimming without taking appointments. The barbershop didn’t have any marketing communication activities or planning before the process of this thesis began. In order to create a marketing communication plan, theory of ...

Privatization and Financial Market Development: Theoretical Issues

OpenAIRE

Gabriella Chiesa; Giovanna Nicodano

2003-01-01

Stock market capitalization in developed countries grew while massive privatization plans were in progress. It is however possible that stock market development would have occurred anyway. Below we identify features that are specific to share-issue privatizations (SIPs) and should a priori impact on market liquidity and market size. A positive correlation between such features and market development in a cross section of countries would support the claim that certain types of SIPs contribute ...

THE PREMISES OF STRATEGIC MARKETING PLANNING IMPLEMENTATION WITHIN SMALL AND MEDIUM SIZED ENTERPRISES

Directory of Open Access Journals (Sweden)

Popescu Andrei

2011-07-01

Full Text Available The main purpose of the present paper is to identify the framework and the necessary conditions for the small and medium sized enterprises (SMEs to be able to adopt the strategic marketing planning. Also, the paper aims to underline the importance of the strategic marketing planning and the manner in which the SMEs can adopt, implement and operationalize the strategic marketing planning instruments, whose correct understanding and usage ensure the capacity to generate competitive advantage, the key element both from the perspective of the fierce competition and the perspective of the future development of the SMEs. Within SMEs the implementation of marketing becomes an evident requirment, mostly due to the relationship that these have with the market, thus, leading towards market orientation of the activities, a new approach developed by the marketing vision on managing the activities from these types of organizations. Regarded upon, from the marketing perspective, the activities from the SMEs, especially the marketing activities, cannot take place randomly. Resource allocation, a characteristic of these types of organizations, and the objectives with regards to superior customer needs satisfaction and economic efficiency maximization, claim thorough plannification and deployment of the activities in a sequence that represents the implementation of a strategy previously assumed. Within this framework, the strategic marketing planning appears as a complex process employing all scientific instruments that comprise segmentation, positioning and marketing mix. Utilizing the strategic marketing planning within SMEs depends to further extend on marketing integration; process directly related with a series of factors such as the nature of the market, development stage, product type, management quality and the influences of the marketing department of the SME. The implications onto the marketing activities from SMEs are reflected upon each strategic

Marketing Plan sebagai Upaya Pencapaian Strategi Pemasaran Perusahaan Jangka Panjang

OpenAIRE

Triastity, Rahayu

2011-01-01

Marketing plan is an important element in a company business plan. Marketing plan is conducted annually focused on implementation of decision dealing with marketing variable mix that is product, price, distribution, and promotion. Marketing plan must be monitored regularly especially in the beginning stage, as part of business plan. Marketing plan provides data for the company about neighborhood description, tactics and specific objectives that will be achieved. Marketing plan also describes ...

A Marketing Plan That Works

Science.gov (United States)

Sparks, Jack D.

1976-01-01

Olivet College's marketing plan included survey of students, alumni, townspeople, and doners and analysis of the college's customer appeal, prices, and product mix. The author reports that the marketing objectives are being met and discusses the rationale and problems of applying business marketing principles to education. (JT)

Successful Regional Pellets Market Development

International Nuclear Information System (INIS)

Oehlinger, Christine

2006-01-01

In Upper Austria, renewable energy sources (RES) provide over 30 % of the primary energy consumption (of which 14 % is biomass). That high market penetration was achieved by a clear energy strategy including an energy action plan. The O.Oe. Energiesparverband, the energy agency of Upper Austria, is responsible for the implementation of the measures included in the action plan. Establishing a new market in a short term period is possible and the Upper Austrian example of biomass market development gives a clear signal that a positive change can be brought about: oil-heating installations in new homes decreased from 36 % in 1999 to less than 1 % in the year 2005; and the share of renewable energy heating installations in new-built homes increased in the same time period from 32 % to 70 %. The ambitious goal of doubling the share of modern biomass heating systems until 2010 was defined for future market development

Marketing Academic Libraries: A Necessary Plan.

Science.gov (United States)

Dodsworth, Ellen

1998-01-01

To coordinate an academic-library marketing effort effectively, a comprehensive plan is essential. A traditional marketing plan consists of four activities: determining what to promote, defining target audiences, choosing type of outreach, and evaluating program. Suggestions for promotional activities, forms of publicity, and examples from the…

Marketing and Distributive Education Curriculum Planning Guide.

Science.gov (United States)

Northern Illinois Univ., DeKalb. Dept. of Business Education and Administration Services.

This planning guide in marketing and distributive education is designed to provide the curriculum coordinator and instructor with a basis for planning a comprehensive program in the career field of marketing. Such programs require competencies in sales, sales promotion, buying, transporting, storing, financing, marketing research, and management.…

Marketing family planning services in New Orleans.

Science.gov (United States)

Bertrand, J T; Proffitt, B J; Bartlett, T L

1987-01-01

The health care profession is witnessing a shift in focus from the interests and needs of the service provider to those of the potential consumer in an effort to attract and maintain clients. This study illustrates the role that marketing research can play in the development of program strategies, even for relatively small organizations. The study was conducted for Planned Parenthood of Louisiana, a recently organized affiliate that began offering clinical services in May 1984, to provide information on the four Ps of marketing: product, price, place, and promotion. Data from telephone interviews among a random sample of 1,000 women 15-35 years old in New Orleans before the clinic opened confirmed that the need for family planning services was not entirely satisfied by existing service providers. Moreover, it indicated that clinic hours and the cost of services were in line with client interests. The most useful findings for developing the promotional strategy were the relatively low name recognition of Planned Parenthood and a higher-than-expected level of interest that young, low income blacks expressed in using the service.

1990-1991 Marketing Plan. Year II: Planning To Meet the Future.

Science.gov (United States)

Turcott, Frances; And Others

In Maryland, Catonsville Community College's (CCC) 1990-91 marketing plan deals with the community's perceptions of the institution and strategies to improve CCC's image. Both the 1989-90 and 1990-91 plans targeted the same markets for special recruitment strategies; i.e., high school graduates with transfer plans, part-time adult students,…

Construction Marketing: Developing a Reference Framework

Directory of Open Access Journals (Sweden)

Mahmood Mokhtariani

2017-01-01

Full Text Available Successful companies are strongly committed to marketing management. However, marketing is either misunderstood or completely neglected in many construction companies, mainly due to the difficulty of applying conventional marketing in the industry, accompanied by the lack of sufficient research on the nature of marketing and tailored marketing theories and strategies for the construction. This study attempts to fill a part of this gap by examining the nature of the construction industry from the marketing viewpoint and developing a comprehensive framework. A systematic investigation into the nature via a combination of Kotler’s product classification system and Lovelock’s classification criteria reveals that construction is an “industrial, project-based, and primarily service-oriented” (IPS product with specific characteristics from the marketing perspective. Based on this nature, a reference framework for strategic marketing planning is developed through a literature review based on grounded theory and using the focus group discussion as a refinement tool. The framework indicates that construction companies are involved in and should plan for three working fields—project-based activities, relationship marketing, and marketing mix-related functions. The findings provide a fundamental basis that helps researchers and practitioners gain a true understanding of the concepts and scope of construction marketing and draw a clear and practical roadmap for future work.

Marketing Plan and Marketing Research for KUAS Game Studies

OpenAIRE

Tukiainen, Reno

2012-01-01

This thesis was commissioned by Tieto^2 Project. The aim of the thesis was to study higher education marketing, including marketing planning and marketing research, from the point of view of marketing Kajaani University of Applied Sciences game study programmes. After the relevant theoretical literature was reviewed, a marketing research was conducted by interviewing current KUAS game students and new applicants who had applied for KUAS game studies in the spring of 2012. Based on the analyse...

Social Media Marketing Plan for a SME

OpenAIRE

Järvensivu, Veera

2017-01-01

The aim of this bachelor’s thesis was to create an efficient, low-cost social media marketing plan for a small clothing company called Nikitrade. The data gathered for establishing the marketing plan were mainly secondary data consisting of multiple books and articles related to the topic. For qualitative data gathering, interviews and discussions with the company owners were used. Because of the competitive sensitiveness of the subject, the social marketing plan itself is not published. ...

Marketing plan for a mobile application : Marketing research and a plan for a mobile application of a startup company

OpenAIRE

Koljonen, Camilla

2016-01-01

The purpose of this thesis is to provide an insight of the application market and to create a marketing plan for a new mobile application. The client is a startup company and they needed a marketing research and a marketing plan for their mobile application. The company does not have a person working with marketing and therefore they asked for this project. The application itself provides information about local bars and nightclubs. It will be launched first in southern Europe and after world...

The role and the place of marketing audit in the marketing strategic planning

OpenAIRE

Iuliana CETINĂ; Ionel DUNITRU; Violeta RĂDULESCU

2010-01-01

During the strategic planning activity process, a very important step is to conduct internal and external audit. Marketing audit is not an isolated process within the organization; it is a component of the management audit assessing the impact of environmental factors on all activities of the organization. Marketing Audit is considered by many authors only an analysis of internal and external environment of the organization. In the development and substantiat...

Product-market differentiation: a strategic planning model for community hospitals.

Science.gov (United States)

Milch, R A

1980-01-01

Community hospitals would seem to have every reason to identify and capitalize on their product-market strengths. The strategic marketing/planning model provides a framework for rational analysis of the community hospital dilemma and for developing sensible solutions to the complex problems of accelerating hospital price-inflation.

Plan de marketing: Dougall’s

OpenAIRE

Cambero Yllera, Jaime

2016-01-01

RESUMEN: El presente Trabajo Fin de Grado supone un acercamiento al sector cervecero en España, y su objetivo fundamental es elaborar un Plan de Marketing para una empresa de cerveza en Liérganes, Cantabria; cerveza Dougall’s. El Plan de Marketing de la empresa estará enfocado a la creación de un nuevo producto, una cerveza de trigo. Para ello partiremos de cero, mostrando todos los pasos necesarios que conlleva el lanzamiento del producto, desde el comienzo de su elaboración en fabrica hasta...

Security-Constrained Resource Planning in Electricity Market

International Nuclear Information System (INIS)

Roh, Jae Hyung; Shahidehpour, Mohammad; Yong Fu

2007-06-01

We propose a market-based competitive generation resource planning model in electricity markets. The objective of the model is to introduce the impact of transmission security in a multi-GENCO generation resource planning. The proposed approach is based on effective decomposition and coordination strategies. Lagrangian relaxation and Benders decomposition like structure are applied to the model. Locational price signal and capacity signal are defined for the simulation of competition among GENCOs and the coordination of security between GENCOs and the regulatory body (ISO). The numerical examples exhibit the effectiveness of the proposed generation planning model in electricity markets.

Contraceptive social marketing: a continuous cycle of planning, testing and evaluating.

Science.gov (United States)

1985-01-01

This article outlines the contraceptive marketing process used by the Social Marketing for Change (SOMARC) project. The 1st stage of the process involves analysis of the market, the consumer, and the social marketing organization's capabilities. In the 2nd stage, planning, data collected in the analysis stage are used to define objectives, segment target markets, and devise strategies for each element in the marketing mix. In the 3rd stage, all the elements in the marketing mix are developed and tested (e.g. product concepts, pricing, packaging, communication messages) and refined on the basis of test results. In stage 4, the action plan is implemented and marketing progress and institutional performance are monitored. Stage 5 includes an assessment of in-market effectiveness in terms of responses from consumers, retailers, and health professionals. The last stage feeds back to the 1st. All the reviewed data are recycled into analysis to begin again the continuous process of refinement and improvement.

MARKETING CONCEPT - MODERN VISION FOR TOURISM DEVELOPMENT

Directory of Open Access Journals (Sweden)

Marius BOIŢĂ

2014-12-01

Full Text Available Nowadays marketing appears to be the result of long efforts of generalization and reflection of economical theory regarding marketing practice that has emerged and developed as a consequence of contemporary social and economic dynamism. Through the implementation of an effective marketing system and modern Romanian tourism, constantly improving quality performance of products or services will be provided towards achieving a performing tourism. The recent ongoing development of tourism, vast global expansion, the development of tourism in tourist reception structures by applying a suitable marketing will increase the tourism potential consumer’s satisfaction. In order to obtain a sustainable position in the tourism market and tourism companies must address complex marketing plan strategies.

Central station market development strategies for photovoltaics

Science.gov (United States)

1980-01-01

Federal market development strategies designed to accelerate the market penetration of central station applications of photovoltaic energy system are analyzed. Since no specific goals were set for the commercialization of central station applications, strategic principles are explored which, when coupled with specific objectives for central stations, can produce a market development implementation plan. The study includes (1) background information on the National Photovoltaic Program, photovoltaic technology, and central stations; (2) a brief market assessment; (3) a discussion of the viewpoints of the electric utility industry with respect to solar energy; (4) a discussion of commercialization issues; and (5) strategy principles. It is recommended that a set of specific goals and objectives be defined for the photovoltaic central station program, and that these goals and objectives evolve into an implementation plan that identifies the appropriate federal role.

Strategic marketing planning and the Nigerian banking industry ...

African Journals Online (AJOL)

Strategic marketing planning and the Nigerian banking industry. ... However, banks often have problem of formulating good marketing strategy plan that will enhance the bank general performance. ... EMAIL FULL TEXT EMAIL FULL TEXT

Marketing: Realistic Tips for Planning and Implementation in Special Libraries.

Science.gov (United States)

Kassel, Amelia

2002-01-01

Discusses the need for special libraries to have a marketing plan in order to increase support and plan for the future. Topics include finding the time; budgets and marketing; promoting library services; the use of outside consultants; making market planning a continuous process; and marketing efforts at product shows. (LRW)

Strategic planning to reduce conflicts for offshore wind development in Taiwan: A social marketing perspective.

Science.gov (United States)

Chen, Jyun-Long; Liu, Hsiang-Hsi; Chuang, Ching-Ta

2015-10-15

This study aims to improve the current inefficiency and ineffectiveness of communications among stakeholders when planning and constructing offshore wind farms (OWFs). An analysis using a social marketing approach with segmentation techniques is used to identify the target market based on stakeholders' perceptions. The empirical results identify three stakeholder segments: (1) impact-attend group; (2) comprehensive group; and (3) benefit-attend group. The results suggest that communication should be implemented to alter stakeholders' attitudes toward the construction of OWFs. Furthermore, based on the results of segmentation, target markets are identified to plan the communication strategies for reducing the conflicts among stakeholders of OWF construction. The results also indicated that in the planning phase of construction for OWFs, effective stakeholder participation and policy communication can enhance the perception of benefits to reduce conflict with local communities and ocean users. Copyright © 2015 Elsevier Ltd. All rights reserved.

The role of marketing in tourism planning: Overplay, underplay or interplay?

OpenAIRE

Ketter, Eran; Mansfeld, Yoel; Avraham, Eli

2016-01-01

Marketing has a key role in tourism planning. Yet, the tourism planning literature offers a range of roles that marketing should take, extending from a secondary planning component to a leading factor that guides the entire planning process. To understand better the relative role of marketing in tourism planning, an exploratory study was conducted, looking at the interplay between tourism marketing and tourism planning in the context of regional planning. Using a quantitative content analysis...

TENDENCIES OF REGIONAL ELITE GOODS MARKET DEVELOPMENT

Directory of Open Access Journals (Sweden)

A.I. Tatarkin

2008-03-01

Full Text Available During the period of planned economy only a limited section of society with high social status had an access to elite goods in our country. At present an access to these goods is not regulated, and elite goods trade market in Russia is developing rapidly. In the article the essence of "elite good" and "regional elite goods market" concepts is defined, the classification of elite goods markets is given, also the main factors and tendencies of elite goods market development in the Ural Region is analyzed.

Marketing Plan of SK Dynamo České Budějovice

OpenAIRE

Kramář, Jan

2012-01-01

The major goal of this bachelor work is a detailed marketing situational analysis of a current club marketing plan. The marketing plan will be proposed on basis of detailed marketing situational analysis. The club may use the marketing plan as a source for written processing.

The role and importance of the strategic planning in bank marketing

Directory of Open Access Journals (Sweden)

Gheorghe PISTOL

2010-06-01

Full Text Available The paper aims to highlight the strategic planning role and place in bank marketing, define the concepts of strategic planning and marketing planning and the tactical planning, marketing plan and marketing program. In this context, the author emphasize the strategic marketing planning process and its implementation stages (defining the specific mission, environmental analysis, formulation of objectives, strategies, action plans and programs, implementation, testing, overhaul and performance evaluation. Also, are reviewed organizational and decision levels specific for the strategic planning, higher organizational level, strategic unit level and operational level and the criteria considered in formulating objectives: acceptability, flexibility, motivating character, clarity, feasibility and compatibility.

Market-based demand forecasting promotes informed strategic financial planning.

Science.gov (United States)

Beech, A J

2001-11-01

Market-based demand forecasting is a method of estimating future demand for a healthcare organization's services by using a broad range of data that describe the nature of demand within the organization's service area. Such data include the primary and secondary service areas, the service-area populations by various demographic groupings, discharge utilization rates, market size, and market share by service line and organizationwide. Based on observable market dynamics, strategic planners can make a variety of explicit assumptions about future trends regarding these data to develop scenarios describing potential future demand. Financial planners then can evaluate each scenario to determine its potential effect on selected financial and operational measures, such as operating margin, days cash on hand, and debt-service coverage, and develop a strategic financial plan that covers a range of contingencies.

Marketing Plan for a-collection : 2017

OpenAIRE

Kontola, Elina

2016-01-01

The aim of the present thesis was to create marketing plan for a-collection brand for the year 2017. The brand itself is a private label for the technical wholesale company Ahlsell and consists of heating, plumbing, air conditioning and electrical products. The products studied in this thesis are manufactured for the use of professional users at a reasonable price. The need for a marketing plan occurred because national sales objectives were not reached. A-collection as a brand has not b...

Sustaining China's electricity market development

International Nuclear Information System (INIS)

Wu, Yang; Yu, Zichao; Ngan, H.W.; Tan, Zhongfu

2014-01-01

China's 12th Five-Year Plan addresses new challenges and sets new goals in the country's power sector. The structure of power generation development is to be optimised to properly balance coal transportation and power transmission. The controversy over the direction of grid transmission and distribution is also to be reconciled. The Plan puts forward specific requirements for energy conservation, developing clean energy, optimising the production of coal-fired electricity, rationalising the allocation of peak power, developing distributed energy and constructing a strong smart grid. It also strongly advocates renewable and other forms of clean energy resources. Considering all the above goals and requirements, it is necessary for China to adjust its blueprint for electricity market development by fine-tuning the original market-oriented reform momentum. This paper aims to design a policy framework for this and discusses how China should develop policies and strategies to meet these requirements and achieve these goals. Examples of compatible international experiences illustrate how China can secure a sustainable energy future. - Highlights: • This paper analyses the electricity market development in China. • Sustainable electricity market development strategies are identified in the paper. • A five-goal policy framework is established for sustaining China's EMD

The Essence of Equivalent Markets in Determining the Market Value of Land Property for Variable Planning Factors

Directory of Open Access Journals (Sweden)

Wójciak Ewelina

2016-09-01

Full Text Available The leading local legislation act defining the spatial policy is the local development plan, the financing of which is the commune’s responsibility. The beneficiary of activities aimed at the transformation of the intended property use is its owner or its perpetual lessee – with lessees incurring the costs of adopting the local development plans through so-called zoning fees, the amount of which, often controversial, has become the source of numerous lawsuits. The presented problem of an outside-business and often radical change of land value corresponds to the market dilemmas in determining equivalent markets, and establishing price-setting factors and their impact on the value of real estate.

Couples’ Notions About Preconception Health: Implications for Framing Social Marketing Plans

Science.gov (United States)

Lewis, Megan A.; Mitchell, Elizabeth W.; Levis, Denise M.; Isenberg, Karen; Kish-Doto, Julia

2015-01-01

Purpose To understand couples’ notions of preconception health (PCH) and to inform the development of social marketing plans focused on PCH. Approach/Design We used a social marketing perspective to understand how couples considered PCH as a product, its potential price, how it should be promoted, and in what type of places it should be promoted. These variables are typically referred to as the four social marketing P’s. Setting Telephone interviews with couples recruited from a national database. Participants A total of 58 couples (116 individuals) were segmented by five couple segments based on pregnancy planning intention and current parental status in which the wife or partner was 18 to 44 years of age. The five segments were combined into three categories: couples who were planning pregnancies, couples who were not planning pregnancies, or couples who were recent parents (interconception). Method Couple-based structured interviews lasting approximately 45 to 60 minutes were conducted via telephone. Questions inquired about couples’ experience with PCH and the four social marketing P’s. Results Commonalities existed across the four social marketing P’s for the different couple segments. Notable couple-related themes that emerged included the importance of couple communication, support, and relationship quality. PCH was more relevant for couples planning a pregnancy, but nonplanning couples understood the benefits of PCH and related behaviors. Conclusion Couples may be an important target audience when considering social marketing approaches for PCH. Many couples perceived the relevance of the issue to important aspects of their lives, such as health, family, and their relationships. PMID:23286659

Couples' notions about preconception health: implications for framing social marketing plans.

Science.gov (United States)

Lewis, Megan A; Mitchell, Elizabeth W; Levis, Denise M; Isenberg, Karen; Kish-Doto, Julia

2013-01-01

To understand couples' notions of preconception health (PCH) and to inform the development of social marketing plans focused on PCH. APPROACH/DESIGN: We used a social marketing perspective to understand how couples considered PCH as a product, its potential price, how it should be promoted, and in what type of places it should be promoted. These variables are typically referred to as the four social marketing P's. Telephone interviews with couples recruited from a national database. A total of 58 couples (116 individuals) were segmented by five couple segments based on pregnancy planning intention and current parental status in which the wife or partner was 18 to 44 years of age. The five segments were combined into three categories: couples who were planning pregnancies, couples who were not planning pregnancies, or couples who were recent parents (interconception). Couple-based structured interviews lasting approximately 45 to 60 minutes were conducted via telephone. Questions inquired about couples' experience with PCH and the four social marketing P's. Commonalities existed across the four social marketing P's for the different couple segments. Notable couple-related themes that emerged included the importance of couple communication, support, and relationship quality. PCH was more relevant for couples planning a pregnancy, but nonplanning couples understood the benefits of PCH and related behaviors. Couples may be an important target audience when considering social marketing approaches for PCH. Many couples perceived the relevance of the issue to important aspects of their lives, such as health, family, and their relationships.

Marketing Sustainable Retail Development

Directory of Open Access Journals (Sweden)

Dragan Ilić

2013-06-01

Full Text Available One of the primary benefits of sustainable retail over the long run has to be the marketing gain from having something other competitors do not: lower operating costs, a more socially responsible public profile, ease of gaining planning approval for new projects, better access to certain investment pools, higher rents (in the case of developers, ease of recruiting and retaining key people. Each of these benefits needs marketing and public relations support; each benefits from a clear and consistent corporate message that promotes sustainable retail. To date, there are very few retailers or developers who have championed sustainability long enough, consistently enough and with enough actual demonstration of changes in standard operations to gain the benefits of green marketing, but the very paucity of examples serves to underscore the point: the green marketing space is wide open for large retailers and developers. What would be the marketing steps that a company could take to benefit from its “sustainability focus?” The key to any marketing program is to differentiate a company’s actions from those of competitors and to do it along lines that its various stakeholders care about. This practice of differentiation is often expressed as “finding a difference that makes a difference, to someone who makes difference to you.” For retail developers, the first differentiator should be to attract more and better tenants to all of their centers, tenants who value lower operating costs and the developer’s program of sustainable development and corporate social responsibility.

Large-scale utilization of wind power in China: Obstacles of conflict between market and planning

International Nuclear Information System (INIS)

Zhao Xiaoli; Wang Feng; Wang Mei

2012-01-01

The traditional strict planning system that regulates China's power market dominates power industry operations. However, a series of market-oriented reforms since 1997 call for more decentralized decision-making by individual market participants. Moreover, with the rapid growth of wind power in China, the strict planning system has become one of the significant factors that has curtailed the generation of wind power, which contradicts with the original purpose of using the government's strong control abilities to promote wind power development. In this paper, we first present the reasons why market mechanisms are important for large-scale utilization of wind power by using a case analysis of the Northeast Grid, and then we illustrate the impact of conflicts between strict planning and market mechanisms on large-scale wind power utilization. Last, we explore how to promote coordination between markets and planning to realize large-scale wind power utilization in China. We argue that important measures include implementing flexible power pricing mechanisms instead of the current fixed pricing approach, formulating a more reasonable mechanism for distributing benefits and costs, and designing an appropriate market structure for large-scale wind power utilization to promote market liquidity and to send clear market equilibrium signals. - Highlights: ► We present the reasons why market is important for utilization of wind power. ► We discuss the current situation of the conflict between planning and market. ► We study the impact of conflict between planning and market on wind power output. ► We argue how to promote coordination between market and planning.

Considerations on the Marketing Plan for Brazilian Micro Enterprises

Directory of Open Access Journals (Sweden)

Edmir Kuazaqui

2015-06-01

Full Text Available This article aims to present the main marketing concepts applied by micro-enterprises within a brief contextualization of a marketing plan. The development and theoretical evolution have stemmed from the bibliographical research as well as field research and observational studies by the author of the article. The goal is neither to exhaust the topic or to construct a Marketing Plan, but rather to contribute to the discussion, learning and use of a marketing mix in the segment of micro-enterprises in a more assertive manner. It was concluded that there is no doubt as to the importance of micro-enterprises for any country. Their contribution lies mainly in the economic and social insertion. It should be taken into account that micro-enterprises are greatly responsible for job generation in our country, realising their prominent social and ecological perspective. More than a transient way of earning money, the reality of micro-enterprises must be considered as a social and economic phenomenon capable of generating regional and consequently, global growth. 

A model for marketing planning of new products

DEFF Research Database (Denmark)

Martensen, Anne

1994-01-01

Executive Summary: 1. A model for forecasting the sales of a new product is presented. This model allows to predict the sales development of a new product before it is actually launched on the market. 2. The model makes separate forecasts for the volume of trial and repeat purchases. It also...... incorporates a special model to explain consumer awareness of the new product. 3. Consumer awareness is explained by distribution (shelf facings and in-store promotion), advertising and giving away free samples. 4. The trial model incorporates the total market potential, the probability of being in a buying...... the product after some time. 6. The model requires three types of data input: market data, market research data, and marketing plan data. Using these data, prediction can be made by a user-friendly PC programme. 7. An example is shown demonstrating that the predictions made by the model were in good...

The Marketing Audit as a Method of the Evaluation of the Marketing Plan

Science.gov (United States)

Vaňa, Kamil; Černá, Ľubica

2012-12-01

The growing complexity of the current market environment needs a more systematic evaluation process of the organizational marketing performance to deal with the dynamic market. This paper deals with marketing audit as a comprehensive assessment of all angles of marketing operation in an organization and also deals with systematic evaluation of plans, objectives, strategies, activities and organizational structure as well as marketing staff.

Market-stage analysis enhances strategic planning.

Science.gov (United States)

McDonald, R B

1998-07-01

Changing market conditions are challenging healthcare organizations to determine how to allocate resources and make operational planning decisions to prepare for future changes. A vital part of meeting these challenges is understanding the impact of market stages, and using that knowledge to build effective business strategies. Financial modeling that includes market-stage information provides insight into market opportunities and presents a clearer picture of the organizational changes that will need to be implemented at each stage. Effective strategic action should take into account critical success factors in market responsiveness, organizational responsiveness, operational effectiveness, and financial strength.

Strategic marketing planning in library

Directory of Open Access Journals (Sweden)

Karmen Štular-Sotošek

2000-01-01

Full Text Available The article is based on the idea that every library can design instruments for creating events and managing the important resources of today's world, especially to manage the changes. This process can only be successful if libraries use adequate marketing methods. Strategic marketing planning starts with the analysis of library's mission, its objectives, goals and corporate culture. By analysing the public environment, the competitive environment and the macro environment, libraries recognise their opportunities and threats. These analyses are the foundations for library definitions: What does the library represent?, What does it aspire to? Which goals does it want to reach? What kind of marketing strategy will it use for its target market?

Development of a Web Marketing Plan for an e-Book – Challenges and Opportunities

Directory of Open Access Journals (Sweden)

Alexandru CAPATINA

2011-06-01

Full Text Available In this paper, we emphasize the benefits of e-books for the customers who are looking for international availability, acquisitions in real time, competitive prices and social responsibility from the part of the publishers; our most important contribution characterized by originality is the design of a web marketing plan model for e-books selling process, structured in the following sections: search of the specialized websites, characterized by a high traffic, where the potential customers of the e-books (the readers can be found, targeting the websites which sell e-books, design of the website dedicated to the e-book selling process, attraction of the potential customers using a free trial version of the e-book; implementation of the on-line media plan, promotion of the e-book within social networks and specialized forums and analysis of the indicators associated to the on-line media plan in order to assess the web marketing strategy.

Finnish market entry planning of franchising Kungfu catering

OpenAIRE

Liu, Yun

2011-01-01

The purpose of this thesis was to carry out a market entry planning by franchising Kungfu catering in Finland. Kungfu catering was a typical Chinese fast food restaurant, of which there was a gap in Finnish fast food market. McDonald’s and Hesburger were succesful examples of franchise business, experiences of those 2 restaurants were used for reference to create a suitable franchise strategy for Kungfu Finland. Finnish market entry planning of Kungfu Finland has been explained from several a...

Forecasting market developments

International Nuclear Information System (INIS)

Weller, T.

1997-01-01

Traditional planning in essence consists of linear extrapolation of established facts and experience. This approach was good enough until recently, when progress would be relatively foreseeable within a stable system. The situation has been changing with developments and modifications in the global economic sector proceeding at accelerated pace, so that conventional planning methods become hopelessly inadequate. The past is of low significance to emerging markets; planners today have to keep abreast with and take into account the possible and emerging influencing factors. Experience is a factor to be replaced by intelligent analysis and conclusion within the framework of system networks. Modern scenario modelling methods are based on this approach: They are able to simulate and forecast a whole range of ''possible futures'', derived from perceivable trends. The article illustrates the novel planning methodology by assessing the future of the renewable energy sources, applying a computerized planning method (vision design) which is based on intelligent comparative analysis of all relevant trends. (Orig./RHM) [de

Applied technology center business plan and market survey

Science.gov (United States)

Hodgin, Robert F.; Marchesini, Roberto

1990-01-01

Business plan and market survey for the Applied Technology Center (ATC), computer technology transfer and development non-profit corporation, is presented. The mission of the ATC is to stimulate innovation in state-of-the-art and leading edge computer based technology. The ATC encourages the practical utilization of late-breaking computer technologies by firms of all variety.

Hybrid power markets in Africa: Generation planning, procurement and contracting challenges

International Nuclear Information System (INIS)

Malgas, Isaac; Eberhard, Anton

2011-01-01

African power sectors are generally characterised by insufficient generation capacity. Reforms to address poor performances in the 1990s followed a prescribed evolution towards power markets that would allow wholesale competition amongst generators and so lead towards efficiency improvements. Despite reforms being embarked, competitive power markets have not been established in Africa; rather, the result has been the emergence of hybrid markets where state-owned generators and IPPs operate devoid of competition; and although IPPs have emerged in a number of African power sectors, many countries still do not have sufficient generation to meet their electricity demands. This paper investigates the development of private generation power projects in Africa by analysing data collected from both primary and secondary sources in four case studies of power sectors in Ghana, Cote d'Ivoire, Morocco and Tunisia. It identifies how planning and procurement challenges have lead to difficulties in adding sufficient generation capacity in a timely manner, exacerbating the problem of insufficient generation capacity in Africa. It provides suggestions as to how these frameworks could respond more effectively to the capacity challenges faced by hybrid electricity generation markets, and how broader power sector reforms should be guided to reflect the challenges of hybrid markets better. - Research highlights: → The standard model of power sector reform should no longer be used as a progress measure of power sector development in Africa and many other developing countries. → The hybrid market should in itself be recognised as an established 'model' of power sectors in Africa and many developing countries. → Planning, procurement and contracting arrangements should be shaped specifically for hybrid markets in order to address the problem of insufficient generation capacity in developing countries.

A Branding and Marketing Plan for a Trade Union

OpenAIRE

Pihonen-Randla, Marjut

2015-01-01

The purpose of this thesis project was to define a branding and a marketing plan based on study and research into successful brands and marketing strategies. The goal was to increase visibility by creating a cohesive brand image and to define a marketing plan to suit this purpose. This project looked into trade unions in Finland and how they conduct marketing. This project also looked into research that was available of target audiences for client website and Facebook site. The client...

Sustainable resource planning in energy markets

International Nuclear Information System (INIS)

Kamalinia, Saeed; Shahidehpour, Mohammad; Wu, Lei

2014-01-01

Highlights: • Sustainable resource planning with the consideration of expected transmission network expansion. • Incomplete information non-cooperative game-theoretic method for GEP. • Maximizing utility value whiling considering merits of having various generation portfolios. • Minimizing risk of investment using renewable generation options. • Application of the stochastic approach for evaluating the unpredictability of opponent payoffs and commodity values. - Abstract: This study investigates the role of sustainable energy volatility in a market participant’s competitive expansion planning problem. The incomplete information non-cooperative game-theoretic method is utilized in which each generation company (GENCO) perceives strategies of other market participants in order to make a decision on its strategic generation capacity expansion. Sustainable generation incentives, carbon emission penalties, and fuel price forecast errors are considered in the strategic decisions. The market clearing process for energy and reserves is simulated by each GENCO for deriving generation expansion decisions. A merit criterion (i.e., the utility value) is proposed for a more realistic calculation of the expected payoff of a GENCO with sustainable energy resources. Finally, the impact of transmission constraints is investigated on the GENCO’s expansion planning decision. The case studies illustrate the effectiveness of the proposed method

Social Media Marketing Plan for Lakeside Cafe

OpenAIRE

Saari, Mona

2017-01-01

The principles of marketing have always been about connecting with consumers at the right place at the right time. Nowadays that means meeting them where they are spending a lot of their time already: online. Engaging with brands has become a part of the buyer decision process. Social media effects consumers’ decisions to purchase more than ever before. This thesis aimed to create a social media marketing plan for a Finnish tourism company called Lakeside Cafe. The plan was based on the SOSTA...

7 CFR 3560.626 - Affirmative Fair Housing Marketing Plan.

Science.gov (United States)

2010-01-01

... 7 Agriculture 15 2010-01-01 2010-01-01 false Affirmative Fair Housing Marketing Plan. 3560.626 Section 3560.626 Agriculture Regulations of the Department of Agriculture (Continued) RURAL HOUSING... § 3560.626 Affirmative Fair Housing Marketing Plan. On-farm labor housing must meet the requirements of...

The Influence Of Planning Decisions Regarding Land Evaluation Based On A Selected Local Real Estate Market

Directory of Open Access Journals (Sweden)

Foryś Iwona

2015-12-01

Full Text Available The article analyzes the influence of planning decisions on changes taking place on the local real estate market. Three stages of the planning process are studied in particular, i.e.: the passing of the study of conditions and directions of spatial development, the Commune Council Resolution on initiating the formulation of a local spatial development plan, and finally the Resolution on accepting the local plan, as well as the effects of these activities on the land value in a given real estate market in Stargard Szczeciński, in the West-Pomeranian (Zachodniopomorskie Province of Poland. The object of the research is to identify the indicated relationships on a given real estate market, on which respective spatial planning stages can be distinguished, as well as the strength and course of the analyzed relationships. The study will verify the research hypothesis regarding the strength and directions of the effects of planning decisions as the direct and indirect reasons behind price changes on the real estate market. The analysis uses data from the Price Register and the District Starosty Values, along with statistical and public information data and the authors' own studies.

Facebook marketing communications plan for Ladies Gym

OpenAIRE

Orelma, Lilja

2016-01-01

Ladies Gym is a gym located in Vantaa, Finland. Until now, the company’s marketing actions have been limited to occasional e-mail newsletters, posters on the walls of the gym, and a newspaper advertisement once a year. The outcome of this thesis is a Facebook marketing communications plan that will be implemented by the company. Marketing communications and B-2-C relationship management are covered in the theoretical framework. Facebook as a marketing communications tool is covered in mor...

Social marketing: an approach to planned social change.

Science.gov (United States)

Kotler, P; Zaltman, G

1971-07-01

This article examines the applicability of marketing concepts to social causes and social change. Social marketing is defined as the design, implementation, and control of programs calculated to influence the acceptability of social ideas and involving considerations of product planning, pricing, communication, distribution and marketing research. Wiebe examined four social advertising campaigns and concluded that their effectiveness depended on the presence of adequate force, direction, adequate and compatible social mechanism, and distance (the "cost" of the new attitude as seen by message's message"s recepient). A marketing planning approach is not a guarantee for the achievement of social objectives; yet, it represents a bridging mechanism linking the knowledge of the behavioral scientist with the socially useful implementation of that knowledge.

Marketing plan for the introduction of a new high-end detection tool

OpenAIRE

Gibernau Torres, Alvaro

2010-01-01

The folowing master thesis focuses on the development of the marketing plan for a new high-end radar based detection tool. It was written in colaboration with Hilti Corp., one of the leading manufacturers of detection systems in the worldwide building construction industry. The purpose of this paper is to define the marketing mix (product, price, placement, and promotion) in order to present the market-entry strategy and eventualy become the most important ...

B-to-C Digital Marketing Plan for ONAR Studios

OpenAIRE

Juvonen, Mirjam

2016-01-01

Traditional marketing methods are losing their impact in this continuously more digital world. Most customers are online and businesses need to be there, too. Through a creative plan for digital marketing, businesses can gain an advantage over their competitors, which is highly needed especially in the extremely competitive fashion industry. The objective of this product-based thesis is to create a B-to-C digital marketing plan for the case company, ONAR Studios, a small Finnish fashion b...

TVET Planning and Development

NARCIS (Netherlands)

Dr. J. Onstenk

2014-01-01

There are changes in society and labour market demands made to TVET and in the TVET system itself. To deal with both types of challenges, the aim for TVET planning and development is to anticipate how employment will evolve and to determine how to give individuals a knowledge base that will enable

Market development for active solar thermal systems (ASTS) in the institutional, commercial and industrial (ICI) sectors

International Nuclear Information System (INIS)

2000-01-01

The market potential for active solar thermal systems in the institutional, commercial and industrial sectors of the Canadian economy was investigated, the objective being to identify markets and to prepare action plans as the foundation for developing these markets by Natural Resources Canada and the industry. In the process of researching the market, barriers to market development in these sectors of the economy were also identified as well as actions to overcome these barriers. Nine potential applications were modelled to determine their energy, economic and environmental performance. Of these four attractive applications have been selected for more detailed treatment. Separate action plans have been developed for Natural Resources Canada, the Canadian Solar Industries Association and the active solar thermal industry. The close cooperation of all three partners is considered essential for a successful marketing effort. A marketing plan which gives due consideration to the product, planning, packaging, price and promotion, is also considered to be a vital ingredient, as is a meticulous follow-up on 'leads' created by exposure to the target market. Solarwall'TM' for preheating of ventilation air to new school buildings and solar domestic hot water heating for camp grounds have been identified as the most attractive candidates for marketing at this time. Highlights of marketing plans for these two options are included for purposes of illustrating the essential ingredients of marketing plans. 1 fig

A Social Media Marketing Plan for a Medium-sized Consumer Goods Company

OpenAIRE

Okolie, Emeka

2013-01-01

The objective of this study is to develop a social media marketing plan for the case com-pany to integrate it into its existing marketing communications. The case company of this study is a medium-sized consumer goods producing company that advertises its brand and products using traditional methods of advertising (radio, television, flyers and event promotion). At the moment, these methods seem to be lacking in efficiency and effective-ness caused by the saturation of marketing information w...

The strategic marketing planning – General Framework for Customer Segmentation

Directory of Open Access Journals (Sweden)

Alina Elena OPRESCU

2014-03-01

Full Text Available Any approach that involves the use of strategic resources of an organisation requires a responsible approach, a behaviour that enables it to properly integrate itself into the dynamic of the business environment. This articles addresses in a synthetic manner, the issues of specific integration efforts for customers’ segmentation in the strategic marketing planning. The essential activity for any organisation wishing to optimise its response to the market, the customer segmentation will fully benefit from the framework provided by the strategic marketing planning. Being a sequential process, it not only allows time optimisation of the entire marketing activity but it also leads to accuracy of the strategic planning and its stages.

Hotelzon's B2B content marketing plan

OpenAIRE

Nguyen, Trang

2015-01-01

This thesis follows a research-based structure. The objective of this research was to help the case company Hotelzon develop a practical business-to-business (B2B) content marketing plan to engage new customers. The research topic came up when the case company named Hotelzon started expanding its business to many other countries. Therefore, attracting new prospects has become a critical issue to B2B corporates in this online world and constantly changing business environment. The first pa...

Marketing Nature-Oriented Tourism or Rural Development and Wildlands Management in Developing Countries: A Bibliography

Science.gov (United States)

C. Denise Ingram; Patrick B. Durst

1987-01-01

Annotated bibliography that specifically links tourism marketing and wildlands management. The bibliography is divided into five sections: Information Sources, Wildlands Management, Planning and Development, Tourism Impacts, Marketing and Promotion.Indexed by author and geographical location.

A marketing plan for the ice cream brand Max Adventures in food service

OpenAIRE

Carbó, Marina Cercós

2013-01-01

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics This project consists on developing a marketing plan in the Spanish market for the ice cream brand Max Adventures in the food service sector. The objective of the plan is to increase current level of sales and distribution. For this reason an external and internal audit is done in order to understand the context, observe what competitors are...

Developing a Marketing Mind-Set: Training and Mentoring for County Extension Employees

Science.gov (United States)

Sneed, Christopher T.; Elizer, Amy Hastings; Hastings, Shirley; Barry, Michael

2016-01-01

Marketing the county Extension program is a critical responsibility of the entire county staff. This article describes a unique peer-to-peer training and mentoring program developed to assist county Extension staff in improving marketing skills and successfully developing and implementing a county Extension marketing plan. Data demonstrating…

Joint route planning under varying market conditions

NARCIS (Netherlands)

Cruijssen, Frans; Bräysy, Olli; Dullaert, Wout; Fleuren, Hein; Salomon, Marc

2007-01-01

Purpose - To provide empirical evidence on the level of savings that can be attained by joint route planning and how these savings depend on specific market characteristics. Design/methodology/approach - Joint route planning is a measure that companies can take to decrease the costs of their

Implementation Plan for a Common Nordic Retail Market. Evaluation of the responses on the public consultation

Energy Technology Data Exchange (ETDEWEB)

2010-09-15

Draft implementation plan for a common Nordic Retail Market was developed in close cooperation with relevant stakeholders in the Nordic electricity market during winter and spring 2010. The implementation plan outlines what should be done, by whom and when in order to create a common Nordic end user market over the coming years. NordREG organised a public consultation on the draft implementation plan from the end of June until the beginning of the August, 2010 and received 25 responses from stakeholders. This evaluation report includes summary of stakeholders' responses and NordREG comments on stakeholders' views. The evaluation of the responses has been taken into account during the finalization of the implementation plan

Planning and Marketing: Two Keys to a Recreation Center's Success.

Science.gov (United States)

Downs, Joseph P.

1983-01-01

Indoor recreational facilities in Fairfax County, Virginia, owe their success to (1) development of comprehensive plans, which take into account site location, community needs, area trends, and financing possibilities, and (2) use of continuous marketing strategies. The centers are self-supporting. Each offers a variety of recreation/sports…

Ontario tire recycling and economic development (OnTRED) plan : a market approach to eliminating tire stockpiles and promoting recycled rubber product manufacturing in Ontario

Energy Technology Data Exchange (ETDEWEB)

NONE

2005-05-15

Details of the Ontario Tire Recycling and Economic Development (OnTRED) plan were presented. The plan was developed to address deficiencies in the Ontario Tire Stewardship's (OTS) Scrap Tire Diversion Program plan. The OTS promotes the burning of scrap tires contrary to the Waste Diversion Act, and transfers the financial responsibility for scrap tire management from manufacturers to retailers. The OnTRED plan will attempt to improve the current 87 per cent recovery rate for passenger scrap tires in Ontario, and prevent the formation of any new tire stockpiles. The aim of the OnTRED plan is to ensure reuse and recycling consistent with provisions in the Waste Diversion Act and enhance the existing workings of the tire and scrap tire market through the promotion of reuse and recycling. In addition, the plan aims to minimize administration and compliance costs. A program summary of the OnTRED plan was presented, as well as details of market development plans and buy-recycled rebates. Issues concerning collector registration and transaction tracking were presented, as well as details of brand-owner and first importer pay-in models. Stakeholder roles and responsibilities were reviewed. A budget scenario was presented, as well as a rebate and diversion scenario. It was concluded that Ontario's 87 per cent scrap tire diversion rate can be improved through a focus on patterns of reuse and recycling. 3 tabs., 7 figs.

Potential marketing plan for Sony Computer Entertainment, Inc. to China

OpenAIRE

Li, Weishen

2013-01-01

The purpose of this thesis was to create a marketing plan for Sony Computer Enter-tainment, Inc. (SCE) for its market entry in mainland China. SCE is a major Japanese video game company which develops and manufactures video game consoles and game software on a global scale. SCE belongs to Sony Cooperation. Sony operates almost its every single business in China except the video game business due to the internal factors of China. Along with the great increase of Chinese people’s purchas-ing po...

Marketing planning and digital customer loyalty data in small business

OpenAIRE

Donnelly, Christina; Simmons, Geoff; Armstrong, Gillian; Fearne, Andrew

2012-01-01

Purpose – Retailer loyalty card marketing intelligence presents actual customer purchasing preferences, competitor activities and performance. Typically, extant literature implies that larger firms with formal marketing planning approaches will be more able to leverage it, structured as it is within a formalized statistical format. Small business literature on the other hand emphasizes their more informal approach to marketing planning. The purpose of this paper is to consider, for the first ...

A New Strategic Marketing Plan for a Hotel

OpenAIRE

Nazarova, Elizaveta

2014-01-01

The aim of the bachelor’s thesis was to analyse the current situation in the small seacoast Italian hotel “Acquasanta” and to create a new strategic marketing plan which is able to solve current problems, fill out gaps and lead to more successful competitive business. Having had a varied experience of working in the hotel field, the newly devised marketing plan is based on personal experiences, theoretical framework and research results. The theoretical framework of the thesis contains in...

Beneficiary price sensitivity in the Medicare prescription drug plan market.

Science.gov (United States)

Frakt, Austin B; Pizer, Steven D

2010-01-01

The Medicare stand-alone prescription drug plan (PDP) came into existence in 2006 as part of the Medicare prescription drug benefit. It is the most popular plan type among Medicare drug plans and large numbers of plans are available to all beneficiaries. In this article we present the first analysis of beneficiary price sensitivity in the PDP market. Our estimate of elasticity of enrollment with respect to premium, -1.45, is larger in magnitude than has been found in the Medicare HMO market. This high degree of beneficiary price sensitivity for PDPs is consistent with relatively low product differentiation, low fixed costs of entry in the PDP market, and the fact that, in contrast to changing HMOs, beneficiaries can select a PDP without disrupting doctor-patient relationships.

Marketing v developmentu

OpenAIRE

Gottwaldová, Hana

2008-01-01

The diploma thesis named Marketing in Development focuses on the compilation of a marketing plan for a development project. This plan is based on the set of fundamental rules relating to development and the particular phases of a development process. A marketing survey is another important starting point and issue. The plan itself is aimed at developing a fictitious office project in Prague. It also contains some practical suggestions on how to apply some marketing tools in practice and, more...

Marketers Understanding Engineers and Engineers Understanding Marketers: The Opportunities and Constraints of a Cross-Discipline Course Using 3D Printing to Develop Marketable Innovations

Science.gov (United States)

Reifschneider, Louis; Kaufman, Peter; Langrehr, Frederick W.; Kaufman, Kristina

2015-01-01

Marketers are criticized for not understanding the steps in the engineering research and development process and the challenges of manufacturing a new product at a profit. Engineers are criticized for not considering the marketability of and customer interest in such a product during the planning stages. With the development of 3D printing, rapid…

Developing a district energy system in a competitive urban market

Energy Technology Data Exchange (ETDEWEB)

Mitola, J.P. [Unicom Thermal Technologies, Chicago, IL (United States)

1995-09-01

In two year`s time, Unicorn Thermal Technologies has grown into one of the largest district cooling systems of 25,000 tons with a 1996 plan to grow to 40,000 tons. This growth is attributed to the development and implementation of a marketing and sales plan based on thorough market research and innovative marketing and sales strategies, and the consistent implementation of those strategies. The beginning of the sales effort was focused around the company`s first district cooling facility, However, it quickly grew into a much broader vision as market acceptance increased. Although the district energy industry has often based its message on being a low cost energy provider, market research and early sales experience indicated that customers choose district cooling as a value added service. As customers began to reserve capacity in the first plant, the idea that district cooling is a value added service and not a commodity energy product was continually reinforced through marketing communications. Although this analysis is a review of developing a district energy system in a competitive urban market, it purposely avoids a long winded discussion of head to head competition.

Marketing a managed care plan: achieving product differentiation.

Science.gov (United States)

Romeo, N C

1996-01-01

The health care marketplace is changing dramatically, even without federal reform measures. This is a volatile, yet promising, time to market a managed care plan. Before marketing the product, it is critical that the competition is thoroughly evaluated and consumer and employer needs are researched. The final product should be distinguishable from the competition and address market needs. Promotion can then begin, utilizing a proactive public relations and advertising campaign in addition to traditional methods of marketing.

Mass transit: devising a research-based marketing plan

Energy Technology Data Exchange (ETDEWEB)

Vanier, D J; Wotruba, T R

1977-08-01

This study presents a marketing planning procedural model that can be operationally used by marketing managers. The model enables the user to assess his company's performance on the various attributes of the marketing mix and to design a marketing program that caters to the needs of his marketplace. The model is applied here specifically to mass transit and is tested empirically. Within this context, it permits transit marketing to aim at increasing the probabilities of (i) greater usage on the part of existing riders and (ii) attracting prospects and converting them into actual customers.

Social media marketing communication plan for Hauskafe Oy

OpenAIRE

Uzunova, Aleksandra; Franko, Jan

2017-01-01

The case company of this project-based thesis is Hauskafe Oy, an SME company located in Espoo, Finland. Following examples of best practices in the field, Hauskafe Oy recognised the need of designing a social media marketing plan that will allow to build the brand, improve customer loyalty and as a final goal – increase the sales. A social media marketing communication plan for Hauskafe Oy is the outcome of this thesis. The theoretical framework of the thesis is a desktop study that discu...

77 FR 64311 - Potential Market Impact of the Proposed Fiscal Year 2014 Annual Materials Plan; National Defense...

Science.gov (United States)

2012-10-19

... actually be associated with the two material research and development projects will depend on the market... Market Impact of the Proposed Fiscal Year 2014 Annual Materials Plan; National Defense Stockpile Market... Stockpile Market Impact Committee, co-chaired by the Departments of Commerce and State, is seeking public...

THE MARKETING PLAN FOR WEIDUOLIYA WESTERN-STYLED RESTAURANT IN CHENGDE

OpenAIRE

WANG, Jingwen

2013-01-01

This bachelor thesis is done for the academic study on International Business and Marketing Logistic at Satakunta University of Applied Sciences (SAMK) in Finland. The purpose of this study is to create a marketing plan for Weiduoliya western-styled restaurant in Chengde, China. The author has seen the massive growth in foreign res-taurants business over the past five years in China. This marketing plan is to support running student’s own restaurant business after her graduation. The auth...

INFORMATION SYSTEMS IN MARKETING PLANNING: IN SEARCH FOR COMPETITIVE ADVANTAGE

Directory of Open Access Journals (Sweden)

Daniela Motta Romeiro Khauaja

2007-05-01

Full Text Available Information is an important input to perform the different activities of marketing administration. This paper presents a study that investigated the opinion of 116 MBA students of Universidade Anhembi-Morumbi, who used to work for Brazilian and multinational organizations from several sectors, in order to discuss the importance of formal, integrated and continuous marketing information systems (MIS to the process of marketing planning in these organizations. The results of the empirical study state the importance of the MIS to marketing planning, as well as the possibility of obtaining competitive edge through the use of the information system.

US uranium market developments

International Nuclear Information System (INIS)

Krusiewski, S.V.; Thomas, D.C.

1981-01-01

Domestic uranium delivery commitments for the 1981 to 1990 period reached a peak in the July 1980 survey and then declined in the January 1981 survey and again in the July 1981 survey. However, there are sizable sales contracts through the mid-1980s. In the latter part of this decade, unfilled requirements increase which can provide a needed market for domestic producers. Older contracts are helping to keep the average contract prices, including market price settlements, rather stable. However, average market price settlements decreased from data reported in January 1981, but some of these deliveries represent settlement of litigation. Foreign uranium procurement is scheduled to exceed deliveries of US uranium to foreign buyers in the 1981 to 1990 period. However, the actual use of foreign uranium has been quite low as US enrichment services customers have preferred to buy US uranium. Based on over four and one-half years of data, only about 7% foreign uranium has been brought to the Department of Energy for enrichment. Inventories of natural and enriched uranium in buyers' hands continue to increase. This is a concern to the uranium-producing industry. However, the industry should not be concerned about DOE-owned inventories, which are needed to supply Government requirements. There is absolutely no plan to dispose of DOE inventories on the commercial market. Capital expenditures reached a peak of $800 million in 1979. This decreased to $780 million in 1980, although higher expenditures were planned for the year. A very sharp reduction in plans for 1981, from $830 to $450 million, has been reported. A further reduction to $350 million is planned for 1982. However, it is interesting to note that the planned expenditures for 1982 are above the expenditures for 1975, a period of industury expansion

Plan de marketing para un vivero de planta ornamental

OpenAIRE

MARCH CUBERTORET, PAULA

2017-01-01

[ES] Se ha realizado un plan de marketing de un vivero de planta ornamental interior en Petrés (Valencia), así como un estudio de mercado para analizar las necesidades del consumidor y proponer mejorar el posicionamiento de la empresa para finalmente aumentar las ventas de sus productos. March Cubertoret, P. (2017). Plan de marketing para un vivero de planta ornamental. http://hdl.handle.net/10251/92819 TFGM

HMO market penetration and costs of employer-sponsored health plans.

Science.gov (United States)

Baker, L C; Cantor, J C; Long, S H; Marquis, M S

2000-01-01

Using two employer surveys, we evaluate the role of increased health maintenance organization (HMO) market share in containing costs of employer-sponsored coverage. Total costs for employer health plans are about 10 percent lower in markets in which HMOs' market share is above 45 percent than they are in markets with HMO enrollments of below 25 percent. This is the result of lower premiums for HMOs than for non-HMO plans, as well as the competitive effect of HMOs that leads to lower non-HMO premiums for employers that continue to offer these benefits. Slower growth in premiums in areas with high HMO enrollments suggests that expanded HMO market share may also lower the long-run growth in costs.

[Post-marketing drug safety-risk management plan(RMP)].

Science.gov (United States)

Ezaki, Asami; Hori, Akiko

2013-03-01

The Guidance for Risk Management Plan(RMP)was released by the Ministry of Health, Labour and Welfare in April 2012. The RMP consists of safety specifications, pharmacovigilance plans and risk minimization action plans. In this paper, we outline post-marketing drug safety operations in PMDA and the RMP, with examples of some anticancer drugs.

Developing a strategic marketing plan for physical and occupational therapy services: a collaborative project between a critical access hospital and a graduate program in health care management.

Science.gov (United States)

Kash, Bita A; Deshmukh, A A

2013-01-01

The purpose of this study was to develop a marketing plan for the Physical and Occupational Therapy (PT/OT) department at a Critical Access Hospital (CAH). We took the approach of understanding and analyzing the rural community and health care environment, problems faced by the PT/OT department, and developing a strategic marketing plan to resolve those problems. We used hospital admissions data, public and physician surveys, a SWOT analysis, and tools to evaluate alternative strategies. Lack of awareness and negative perception were key issues. Recommended strategies included building relationships with physicians, partnering with the school district, and enhancing the wellness program.

Strategic market approach for entering the Indian solar water pump market : plan the marketing strategy for solar off-grid applications

OpenAIRE

Almanasreh, Khalil

2011-01-01

This study examines the strategic market approach for investing in solar water pumps market (SWP) in India, and Punjab state as a business case. The main research question is: What is an appropriate strategic market approach to invest in solar water pump market in India? The study focuses on the marketing strategy and strategic planning to enter the Indian market. The thesis follows the qualitative study design where the data was collected by observing the market and interviewing main sta...

POTENTIAL MARKETING PLAN FOR EF, REGARDING LANGUAGE COURSES IN CHINA

OpenAIRE

Saarni, Helena

2017-01-01

This bachelor’s thesis was conducted as a potential marketing plan for EF. The aim and purpose of the project was to create a marketing plan for a company called EF regarding their Chinese language courses in China, where they offer these courses to young adults already. These courses however are not marketed in Finland as much as the other language courses. The theoretical part was gathered by collecting information and theories from various sources including books and e-books about mark...

Mass transit: devising a research-based marketing plan

Energy Technology Data Exchange (ETDEWEB)

Vanier, D.J.; Wotruba, T.R.

1977-08-01

This study presents a marketing planning procedural model that can be operationally used by marketing managers. The model enables the user to assess his company's performance on the various attributes of the marketing mix and to design a marketing program that caters to the needs of his marketplace. The model is applied here specifically to mass transit and is tested empirically. Within this context, it permits transit marketing to aim at increasing the probabilities of (i) greater usage on the part of existing riders and (ii) attracting prospects and converting them into actual customers.

The Strategic Planning in Terms of the Enterprise’s Marketing Potential

Directory of Open Access Journals (Sweden)

Koval Tetiana O.

2017-10-01

Full Text Available The need to address the economic problem of optimizing the distribution of resources in the midst of uncertainty and unpredictability of changes in the economic environment requires formation of an appropriate strategic approach to the management of enterprise by choosing a specific development strategy, the implementation of which should lead to the achievement of desirable economic outcomes. The article analyzes the regularities of strategic planning in terms of the enterprise’s marketing potential. Solving the complex tasks of improving the use of the enterprise’s marketing potential requires a thorough marketing study of business conditions, definition of the market segmentation characteristics and determining the key advantages that would ensure that producers would be sustainable in the competitive concurrence.

Generation capacity expansion planning in deregulated electricity markets

Science.gov (United States)

Sharma, Deepak

With increasing demand of electric power in the context of deregulated electricity markets, a good strategic planning for the growth of the power system is critical for our tomorrow. There is a need to build new resources in the form of generation plants and transmission lines while considering the effects of these new resources on power system operations, market economics and the long-term dynamics of the economy. In deregulation, the exercise of generation planning has undergone a paradigm shift. The first stage of generation planning is now undertaken by the individual investors. These investors see investments in generation capacity as an increasing business opportunity because of the increasing market prices. Therefore, the main objective of such a planning exercise, carried out by individual investors, is typically that of long-term profit maximization. This thesis presents some modeling frameworks for generation capacity expansion planning applicable to independent investor firms in the context of power industry deregulation. These modeling frameworks include various technical and financing issues within the process of power system planning. The proposed modeling frameworks consider the long-term decision making process of investor firms, the discrete nature of generation capacity addition and incorporates transmission network modeling. Studies have been carried out to examine the impact of the optimal investment plans on transmission network loadings in the long-run by integrating the generation capacity expansion planning framework within a modified IEEE 30-bus transmission system network. The work assesses the importance of arriving at an optimal IRR at which the firm's profit maximization objective attains an extremum value. The mathematical model is further improved to incorporate binary variables while considering discrete unit sizes, and subsequently to include the detailed transmission network representation. The proposed models are novel in the

STRATEGIC MARKETING PLANNING IN SPORTS- A PERSPECTIVE OF QUALITY OF LIFE IMPROVEMENT

OpenAIRE

Constantinescu Mihaela; Caescu Stefan Claudiu; Ploesteanu Mara Gabriela

2012-01-01

Strategic marketing planning requires that the marketing objectives strategies for a specific product-market configuration be in full correlation with the directions and the resources allocated at the corporate level or at the strategic business unit one. Such a correlation is more than necessary under the current market conditions, when the economic crisis affects both consumer behavior and corporate decisions. This article focuses on the particularities of strategic marketing planning in sp...

CONTEMPORARY DEVELOPMENTS OF THE MARKETING ORIENTATION AND ACTIVITY

Directory of Open Access Journals (Sweden)

Ileana (BĂDULESCU ANASTASE

2016-07-01

Full Text Available Marketing is a new activity, whose premises for emergence must be sought at the very beginning of the 20th century. It had a slow development, localized within a country with a strong market economy. The term ‘strategy’ represents the title of one of the ten supreme magistrates, who used military force during the time of confrontations. Currently, ‘strategos’ means the planning of the enemies’ destruction by using resources, and the term ‘strategy’ is limited to the phrase. A more thorough analysis of the notion may be summed up in five key factors: plan, strategy, behavioural model, position and perspective. After the 1950s - 1960s, marketing experiences an explosive growth, being included among the preoccupations of companies from economies with different structures and degrees of development. (http://www.academia.edu/11461407/Bazele_...The USA is where strong favourable factors, such as the industrial revolution, the division of labour, the increased distances between producers and traders and the population explosion etc., appeared.

Multi-product dynamic advertisement planning in a segmented market

Directory of Open Access Journals (Sweden)

Aggarwal Sugandha

2017-01-01

Full Text Available In this paper, a dynamic multi-objective linear integer programming model is proposed to optimally distribute a firm’s advertising budget among multiple products and media in a segmented market. To make the media plan responsive to the changes in the market, the distribution is carried out dynamically by dividing the planning horizon into smaller periods. The model incorporates the effect of the previous period advertising reach on the current period (taken through retention factor, and it also considers cross-product effect of simultaneously advertising different products. An application of the model is presented for an insurance firm that markets five different products, using goal programming approach.

Developing markets?

DEFF Research Database (Denmark)

Figueiredo, Bernardo; Chelekis, Jessica; DeBerry-Spence, Benet

2015-01-01

acknowledging complex, systemic interdependencies between markets, marketing, and society. Based on a critical review of the meaning of development and an interrogation of various developmental discourses, the authors develop a conceptual framework that brings together issues of development, wellbeing......, and social inequalities. We suggest that these issues are better understooda nd addressed when examined via grounded investigations of the role of markets in shaping the management of resources, consumer agency, power inequalities and ethics. The use of markets as units of analysis may lead to further cross...

Financial market development in the Central and Eastern European countries

Czech Academy of Sciences Publication Activity Database

Berglund, T.; Hanousek, Jan; Mramor, D.

2006-01-01

Roč. 7, č. 4 (2006), s. 280-282 ISSN 1566-0141. [ Financial market development in the Central and Eastern European countries. Prague, 26.05.2006-27.05.2006] Institutional research plan: CEZ:AV0Z70850503 Keywords : financial markets * Central and Eastern Europe Subject RIV: AH - Economics

Commercialisation and development of the solar energy market

International Nuclear Information System (INIS)

Out, P.G.; Zegers, F.T.S.; Voskens, R.G.J.H.; Venema, T.W.; Ree, B.G.C. van der; Linthorst, G.G.H.

2000-01-01

In the nineties the 'project approach' has been developed in The Netherlands to overcome prevailing market barriers for the large scale market introduction of Solar Water heaters: poor economics, low acquaintance at consumer as well as at urban planning and architect level, a supposed low quality perception, complex subsidy handling and unfavorable building codes. Within this approach solar technology is offered to customers in different market segments in packages combining: the economy of scale, quality control, high quality solar energy systems and back-up heating systems, selective marketing and publicity focussed on the target group, financial, logistic, installation and after sales services. Since 1990 the annual solar collector sales in The Netherlands have increased from 5,000 m 2 to approx. 30,000 m 2 in 1999 due to a government program in which the project approach has been developed and repeatedly executed in new housing developments, renovation projects and in campaigns focussed at individual home-owners and more recently in the market segments were large scale solar systems can be applied. The project approach effectively triggers off long term market development. This takes place by the numerous follow-up projects and knowledge transfer to organizations participating in the various projects. Other important spin off for long term market development is the establishment of national solar installation/lease companies, the development of new financing and marketing methods and new kinds of promoters like banks and NGOs. (au)

A mid-term, market-based power systems planning model

International Nuclear Information System (INIS)

Koltsaklis, Nikolaos E.; Dagoumas, Athanasios S.; Georgiadis, Michael C.; Papaioannou, George; Dikaiakos, Christos

2016-01-01

Highlights: • A mid-term Energy Planning along with a Unit Commitment model is developed. • The model identifies the optimum interconnection capacity. • Electricity interconnections affect the power mix and the day-ahead spot price. • Renewables’ penetration has impacts on the power reserves and the CO_2 emissions. • Energy policy and fuel pricing can have significant impacts on the power mix. - Abstract: This paper presents a generic Mixed Integer Linear Programming (MILP) model that integrates a Mid-term Energy Planning (MEP) model, which implements generation and transmission system planning at a yearly level, with a Unit Commitment (UC) model, which performs the simulation of the Day-Ahead Electricity Market. The applicability of the proposed model is illustrated in a case study of the Greek interconnected power system. The aim is to evaluate a critical project in the Ten Year Network Development Plan (TYNDP) of the Independent Power Transmission System Operator S.A. (ADMIE), namely the electric interconnection of the Crete Island with the mainland electric system. The proposed modeling framework identifies the implementation (or not) of the interconnection of the Crete Island with the mainland electric system, as well as the optimum interconnection capacity. It also quantifies the effects on the Day-Ahead electricity market and on the energy mix. The paper demonstrates that the model can provide useful insights into the strategic and challenging decisions to be determined by investors and/or policy makers at a national and/or regional level, by providing the optimal energy roadmap and management, as well as clear price signals on critical energy projects under real operating and design constraints.

Marketing Plan for Demonstration and Validation Assets

Energy Technology Data Exchange (ETDEWEB)

None, None

2008-05-30

The National Security Preparedness Project (NSPP), is to be sustained by various programs, including technology demonstration and evaluation (DEMVAL). This project assists companies in developing technologies under the National Security Technology Incubator program (NSTI) through demonstration and validation of technologies applicable to national security created by incubators and other sources. The NSPP also will support the creation of an integrated demonstration and validation environment. This report documents the DEMVAL marketing and visibility plan, which will focus on collecting information about, and expanding the visibility of, DEMVAL assets serving businesses with national security technology applications in southern New Mexico.

Developing markets for renewable energy technologies

International Nuclear Information System (INIS)

Charters, W.W.S.

2001-01-01

Although renewable energy resources are now being utilised more on a global scale than ever before, there is no doubt their contribution to the energy economy can still be greatly increased. Recently international support for developing these relatively new sources of energy has been driven by their benefits as assessed by reduced environmental impact, particularly reduced greenhouse gas emissions. After several decades of continuous but somewhat erratic funding for research and development of renewables, it is time to take stock of the key issues to be addressed in terms of implementation of major renewable energy programmes on a large scale worldwide. One of the first steps in this process is the identification and encouragement of reliable continuous markets both in developed and developing nations. Future energy policy and planning scenarios should take into account the factors necessary to integrate renewables in all their diverse forms into the normal energy economy of the country. Other critical factors in market development will include the mass production of high quality, reliable and reasonable cost technical products and the provision of adequate finance for demonstrating market ready and near market renewables equipment. Government agencies need to aid in the removal of legislative and institutional barriers hindering the widespread introduction of non-conventional energy sources and to encourage the implementation of government purchasing schemes. Recent moves by companies in Australia to market 'green energy' to customers should also aid in the public awareness of the ultimate potential of renewables leading to greater use in the industrial, commercial and domestic sectors. (author)

A stochastic MILP energy planning model incorporating power market dynamics

International Nuclear Information System (INIS)

Koltsaklis, Nikolaos E.; Nazos, Konstantinos

2017-01-01

Highlights: •Stochastic MILP model for the optimal energy planning of a power system. •Power market dynamics (offers/bids) are incorporated in the proposed model. •Monte Carlo method for capturing the uncertainty of some key parameters. •Analytical supply cost composition per power producer and activity. •Clean dark and spark spreads are calculated for each power unit. -- Abstract: This paper presents an optimization-based methodological approach to address the problem of the optimal planning of a power system at an annual level in competitive and uncertain power markets. More specifically, a stochastic mixed integer linear programming model (MILP) has been developed, combining advanced optimization techniques with Monte Carlo method in order to deal with uncertainty issues. The main focus of the proposed framework is the dynamic formulation of the strategy followed by all market participants in volatile market conditions, as well as detailed economic assessment of the power system’s operation. The applicability of the proposed approach has been tested on a real case study of the interconnected Greek power system, quantifying in detail all the relevant technical and economic aspects of the system’s operation. The proposed work identifies in the form of probability distributions the optimal power generation mix, electricity trade at a regional level, carbon footprint, as well as detailed total supply cost composition, according to the assumed market structure. The paper demonstrates that the proposed optimization approach is able to provide important insights into the appropriate energy strategies designed by market participants, as well as on the strategic long-term decisions to be made by investors and/or policy makers at a national and/or regional level, underscoring potential risks and providing appropriate price signals on critical energy projects under real market operating conditions.

Development of a Climate Prediction Market

Science.gov (United States)

Roulston, M. S.

2017-12-01

Winton, a global investment firm, is planning to establish a prediction market for climate. This prediction market will allow participants to place bets on global climate up to several decades in the future. Winton is pursuing this endeavour as part of its philanthropy that funds scientific research and the communication of scientific ideas. The Winton Climate Prediction Market will be based in the U.K. It will be structured as an online gambling site subject to the regulation of the Gambling Commission. Unlike existing betting sites, the Climate Prediction Market will be subsidized: a central market maker will inject money into the market. This is in contrast to traditional bookmakers or betting exchanges who set odds in their favour or charge commissions to make a profit. The philosophy of a subsidized prediction market is that the party seeking information should fund the market, rather than the participants who provide the information. The initial market will allow bets to be placed on the atmospheric concentration of carbon dioxide and the global mean temperature anomaly. It will thus produce implied forecasts of carbon dioxide concentration as well as global temperatures. If the initial market is successful, additional markets could be added which target other climate variables, such as regional temperatures or sea-level rise. These markets could be sponsored by organizations that are interested in predictions of the specific climate variables. An online platform for the Climate Prediction Market has been developed and has been tested internally at Winton.

An Enrollment Marketing Plan for Institutions of Higher Learning: An Update.

Science.gov (United States)

Bingham, Frank G., Jr.

1996-01-01

A college marketing model consisting of several strategies and contingency plans for decision-making under difficult conditions is outlined. The plan provides for orderly transition from one marketing stage to the next logical stage, allowing some control over both internal and external environments, and providing insight into the delicate…

Course Length Versus Course Price: Marketing Factors in Program Planning.

Science.gov (United States)

Lamoureux, Marvin E.

Recent program planning literature involving adult education has attempted to draw upon techniques from marketing management. Most of the literature has, however, not explored the relationship between adult education program decision needs and fundamental marketing concepts. Adult educators and marketing managers are conducting similar daily…

Marketing plan for Pharmacare product line in the Moscow region Case Oriola-KD

OpenAIRE

Mashkilleyson, Peter

2012-01-01

The thesis was commissioned by Oriola-KD. It deals with a marketing plan for a product line called Pharmacare. The product line will be launched in 2012 in the Moscow region in the Russian Federation. The purpose of this thesis was to acquire useful information about the Moscow market for the target company and produce a marketing plan that they can implement. The research question was how to create an effective marketing plan and what it entails. The literary review consisted of the theo...

Transitions to sustainable development. On the relevance of exploiting market forces

International Nuclear Information System (INIS)

Glasbergen, P.

2002-01-01

Transition management is a new concept in Dutch environmental policy and management. Bringing about transitions in society is a classical issue in planning and policy theory. One of the main debates is on the relationship between market and plan as coordinating mechanisms in society. Based on an examination of this debate, this article argues that there is no contradiction between incremental change and structural changes in society. In terms of these incremental changes, it observes a process of sustainable development that has gone on for years. In the author's view, the key to sustainable development is to be found in private investments. Transitions in a liberal democratic society necessarily take place via the market mechanism and come about as societal learning processes. The main challenge is to develop structures in which private capital is applied to achieve long-term processes of societal change. The FairTrade market and the clean development mechanism are discussed by way of examples [nl

Plan de Marketing y Estrategia de Posicionamiento para un emprendimiento de lencería infantil: Bellamia

OpenAIRE

Apaolaza, María Fernanda

2015-01-01

INDICE -- I. INTRODUCCIÓN -- II. MARCO TEÓRICO -- 1. Las 5 Fuerzas de Michael Porter -- 2. El proceso de decisión de compra -- a. Participantes del proceso de decisión de compra -- 3. Marketing: Definición -- 4. Plan de Marketing -- b. Alcance del plan de marketing -- c. Las ventajas de un plan de marketing -- 5. Estructura del plan de Marketing -- a. Sumario ejecutivo -- b. Introducción del plan de marketing -- c. Análisis de la situación -- d. Análisis del mercado objetivo -- e. Problemas y...

PRACTICAL MODEL OF STRATEGIC MARKETING PLAN FOR MICRO AND SMALL TRANSFORMATION COMPANIES IN LAGOS DE MORENO, JALISCO

Directory of Open Access Journals (Sweden)

Edith Ariadna Lozano-González

2017-07-01

Full Text Available A plan is designed to increase reaction capacity and leads the manager to a more in-depth knowledge of the company's own reality. The strategic marketing plan has as its fundamental purpose to express clearly and systematically the variables chosen by the company, these variants must be translated into decisions and programs of actions. The designed model is pragmatic, simple and adaptable for micro and small transformation companies that initiate in the strategic marketing planning, with the purpose of habituating them in planning and to increase the reaction capacity that favors their commercial life. This model is based on a documentary research that collects and analyzes the different processes of strategic marketing planning by different authors, developing a methodology for the micro and small entrepreneur. The model is a sheet that describes the points on which a micro and small transformation company identifies opportunity areas based on information feedback generated from the internal microenvironment and external macroenvironment. The sheet is a design inspired by the CANVAS business model that covers six areas that reflects the logic of a strategic planning process based on the marketing mix.

Gas development plan - Estonia

International Nuclear Information System (INIS)

1994-06-01

The total supply of natural gas to Estonia is provided by the Russian company ''Lentransgas'', a 10 year contract is under negotiation. The gas transmission system is physically a part of the transmission network in the Baltic region which previously operated as an integral part of the USSR gas transmission system. The potential market is too small to justify investment in an alternative pipeline from the North Sea. The general reduction in purchasing power in the former COMECON countries has resulted in a decreased industrial production in Estonia and lead to a steep decline in natural gas consumption in all sectors except households. The Danish firm ''Dansk Olie og Naturgas A/S'' has been requested to assist the Estonian company ''AS Eesti Gaas J.S.C.'' in preparing a gas development plan for Estonia. Phase 1 of this plan aims to provide a detailed description of the status of the existing situation under the headings of gas supply and demand, transmission and distribution, economy and organization. The most important problems related to the current transition of the Estonian gas sector towards operation under market conditions are addressed, focussing on gas supply and market conditions, flow control and metering. The general organization of the gas sector in Estonia is described and possible models for future organization are discussed. Some recommendations are given and areas in need of further investigation are identified. (AB)

Are Small and Medium Enterprises (SMEs Planning for Strategic Marketing in South Africa?

Directory of Open Access Journals (Sweden)

van Scheers Louise

2016-01-01

Full Text Available Substantial evidence shows that strategic marketing planning leads to increased small business performance, yet most small business owners do not draw up a plan for their businesses. This paper presents the results of a secondary research survey on strategic marketing planning of SMEs in South Africa. They indicate that while the higher performing SMEs give a higher priority to marketing than to other business functions, they are still sales- or production-oriented. The higher performing SMEs are more aware of strategic planning tools. They compete with value-added products and good buyer-seller relationships. The findings suggest that broad, small business marketing principles to some extent contribute to the success of SMEs.

Organizational structures within the scope of strategic marketing planning: a discursive study

Directory of Open Access Journals (Sweden)

Luciano Augusto Toledo

2009-08-01

Full Text Available The present article proposes to analyze marketing planning within the context of innovative organizational structures. The work has been structured as an essay, and is comprised of a review of the theoretical reference, set against a conceptual critical analysis of a few aspects pertinent to the theme. Issues around the difference among the several strategic levels, such as the formulation of corporate strategies, competitive and structural. Additionally, marketing planning activities were situated in companies’ structural hierarchizing. Lastly, a reflection is conducted, raising issues adjacent to marketing planning, strategies, and innovative organizational structures.

Integrated marketing communication plan : Case company: Dr. Johanna Budwig

OpenAIRE

Pham, Van

2013-01-01

The study’s research topic is integrated marketing communication and this is a product-oriented thesis. This study is made to create an efficient integrated marketing communication plan for the case company Dr. Johanna Budwig. The main product line in focus is flaxseed oil, which is very healthy and also good in preventing different diseases including cancer. The company home market, Germany, is the target market of the study. The objective set by the company is to increase sales by 10000, wh...

A B2C Digital Media Marketing Communications Plan for a Mobile Application Commercial Launch

OpenAIRE

Collin, Markus

2013-01-01

The thesis focuses on a B2C Digital Marketing Communications plan on a mobile gamification application. The marketing communications plan takes a clear step away from the traditional views on marketing planning and PR, above all because of the evolvement of social media and the massive cultural shift that has deeply affected the way societies use the most widely spread communications platform ever invented, the Internet. The project for which the marketing communications plan is made, is ...

Developing and executing a strategic plan.

Science.gov (United States)

Morley, Glenn

2010-02-01

Because of the historic economic crisis, the past 18 months--2008 and the first half of 2009--have been challenging for many plastic surgery practices. Prior to the economic crisis in 2008, many practices enjoyed success with little synchronization between financial and productivity results, practice goals, and strategic planning. Now, suddenly, there is a great deal of interest in the alignment of budgets and financial reporting, marketing return on investment (ROI), staff accountability, and overhead management. The process of developing a business plan can serve to bring clarity and objectivity to the assessment of practice goals and market dynamics. The business planning process also provides assurance of more efficient use of the practice's human and capital resources. Ultimately, the process will bring order, discipline, and focus to practice stakeholders, thus increasing the likelihood of meeting or exceeding practice goals. The process: (1) defining the mission of the practice; (2) completing a competitive analysis for your market; (3) completing an assessment of your current environment; (4) completing an assessment of the financial health of your practice; (5) preparation of a SWOT (strengths, weakness, opportunity, threat) analysis; and (6) a translation of your mission statement into specific long-term goals and short-term performance objectives. The outcome of completing these tasks should be an actionable plan that will serve as a guide or road map for the practice. A well-articulated plan will solidify staff confidence, continue the advancement of a strong business foundation, and provide clear navigation through this new economic landscape in a way that preserves your ability to provide the care you have devoted yourselves to deliver. Today's needs, and yesterday's lessons, dictate that a well-documented strategic action plan be undertaken. Thieme Medical Publishers.

Optimal transmission planning under the Mexican new electricity market

International Nuclear Information System (INIS)

Zenón, Eric; Rosellón, Juan

2017-01-01

This paper addresses electricity transmission planning under the new industry and institutional structure of the Mexican electricity market, which has engaged in a deep reform process after decades of a state-owned-vertically-integrated-non-competitive-closed industry. Under this new structure, characterized by a nodal pricing system and an independent system operator (ISO), we analyze welfare-optimal network expansion with two modeling strategies. In a first model, we propose the use of an incentive price-cap mechanism to promote the expansion of Mexican networks. In a second model, we study centrally-planned grid expansion in Mexico by an ISO within a power-flow model. We carry out comparisons of these models which provide us with hints to evaluate the actual transmission planning process proposed by Mexican authorities (PRODESEN). We obtain that the PRODESEN plan appears to be a convergent welfare-optimal planning process. - Highlights: • We model transmission planning (PRODESEN) in the Mexican new electricity market. • We propose a first model with a price-cap mechanism to promote network expansion. • In a second power-flow model, we study centrally-planned grid expansions. • The PRODESEN appears to be a convergent welfare-optimal planning process. • Incentive regulation could further help to implement such an optimal process.

Hydropower planning coordinated with wind power in areas with congestion problems for trading on the spot and the regulating market

International Nuclear Information System (INIS)

Matevosyan, Julija; Olsson, Magnus; Soeder, Lennart

2009-01-01

In this paper a day-ahead planning algorithm for a multi-reservoir hydropower system coordinated with wind power is developed. Coordination applies to real situations, where wind power and hydropower are owned by different utilities, sharing the same transmission lines, though hydropower has priority for transmission capacity. Coordination is thus necessary to minimize wind energy curtailments during congestion situations. The planning algorithm accounts for the uncertainty of wind power forecasts and power market price uncertainty. Planning for the spot market and the regulating market is considered in the algorithm. The planning algorithm is applied to a case study and the results are summarized in the paper. (author)

Economic market design and planning for electric power systems

CERN Document Server

Mili, Lamine

2010-01-01

Discover cutting-edge developments in electric power systems. Stemming from cutting-edge research and education activities in the field of electric power systems, this book brings together the knowledge of a panel of experts in economics, the social sciences, and electric power systems. In ten concise and comprehensible chapters, the book provides unprecedented coverage of the operation, control, planning, and design of electric power systems. It also discusses:. A framework for interdisciplinary research and education;. Modeling electricity markets;. Alternative economic criteria and proactiv.

Plan de negocio agencia de marketing digital

OpenAIRE

Menéndez Díaz, Borja

2015-01-01

Con la realización de este plan de negocio, se tratará de estudiar la viabilidad para la puesta en marcha de una empresa dedicada al marketing digital, especializándose en el sector sanitario y fijándose como clientes potenciales todas aquellas empresas farmacéuticas en el ámbito nacional. La empresa pretende hacer marketing digital orientado al sector farmacéutico siguiendo unos procesos rigurosos y estandarizados con los que el cliente esté acorde en todo momento, manteniendo una actitud...

Optimal planning and operation of aggregated distributed energy resources with market participation

International Nuclear Information System (INIS)

Calvillo, C.F.; Sánchez-Miralles, A.; Villar, J.; Martín, F.

2016-01-01

Highlights: • Price-maker optimization model for planning and operation of aggregated DER. • 3 Case studies are proposed, considering different electricity pricing scenarios. • Analysis of benefits and effect on electricity prices produced by DER aggregation. • Results showed considerable benefits even for relatively small aggregations. • Results suggest that the impact on prices should not be overlooked. - Abstract: This paper analyzes the optimal planning and operation of aggregated distributed energy resources (DER) with participation in the electricity market. Aggregators manage their portfolio of resources in order to obtain the maximum benefit from the grid, while participating in the day-ahead wholesale electricity market. The goal of this paper is to propose a model for aggregated DER systems planning, considering its participation in the electricity market and its impact on the market price. The results are the optimal planning and management of DER systems, and the appropriate energy transactions for the aggregator in the wholesale day-ahead market according to the size of its aggregated resources. A price-maker approach based on representing the market competitors with residual demand curves is followed, and the impact on the price is assessed to help in the decision of using price-maker or price-taker approaches depending on the size of the aggregated resources. A deterministic programming problem with two case studies (the average scenario and the most likely scenario from the stochastic ones), and a stochastic one with a case study to account for the market uncertainty are described. For both models, market scenarios have been built from historical data of the Spanish system. The results suggest that when the aggregated resources have enough size to follow a price-maker approach and the uncertainty of the markets is considered in the planning process, the DER systems can achieve up to 50% extra economic benefits, depending on the market

77 FR 22467 - Common Crop Insurance Regulations; Fresh Market Tomato (Dollar Plan) Crop Provisions

Science.gov (United States)

2012-04-16

...-0006] RIN 0563-AC32 Common Crop Insurance Regulations; Fresh Market Tomato (Dollar Plan) Crop... Insurance Corporation (FCIC) finalizes the Common Crop Insurance Regulations, Fresh Market Tomato (Dollar... Common Crop Insurance Regulations (7 CFR part 457), Fresh Market Tomato (Dollar Plan) Crop Provisions...

Identifying influential factors on integrated marketing planning using information technology

Directory of Open Access Journals (Sweden)

Karim Hamdi

2014-07-01

Full Text Available This paper presents an empirical investigation to identify important factors influencing integrated marketing planning using information technology. The proposed study designs a questionnaire for measuring integrated marketing planning, which consists of three categories of structural factors, behavioral factors and background factors. There are 40 questions associated with the proposed study in Likert scale. Cronbach alphas have been calculated for structural factors, behavioral factors and background factors as 0.89, 0.86 and 0.83, respectively. Using some statistical test, the study has confirmed the effects of three factors on integrated marketing. In addition, the implementation of Freedman test has revealed that structural factors were the most important factor followed by background factors and behavioral factors.

In Search of Market Access: Why the Doha “Plan B” for December 2011 is likely to fail Effective Market Access (Part I)

OpenAIRE

Carrere, Céline; De Melo, Jaime

2011-01-01

Once again the Doha Round negotiators are struggling to reach an agreement, this time by mid-December on a “plan B” package that would give increased market access to Least Developed Countries (LDCs) in the form of duty-free-quota free (DFQF) access accompanied by simplified rules of origin. Estimating ‘effective market access' to the two largest ‘preference-givers', the US and EU preferences, this note shows that remaining market access left for the LDCs is negligible at around 3 percent in ...

The third stage of hospital long-range planning: the marketing approach.

Science.gov (United States)

Rynne, T J

1980-01-01

Today most hospital administrators are convinced they should implement long-range planning. The marketing approach to long-range planning is an effective strategy that is consumer oriented. It starts the planning process with the consumer, letting the consumer's needs and wants guide the organization's planning.

STRATEGIC PLANNING IN THE MANAGEMENT OF DEVELOPMENT OF HOUSE-BUILDING ENTERPRISES

Directory of Open Access Journals (Sweden)

R. A. Kadyrov

2014-01-01

Full Text Available The system of the shaping strategic plan developments house-building enterprises is offered in sloppy condition market. The considered problems and methodical bases of the shaping adaptive strategic plan and tree of the sub goal to main strategic purpose of the development house-buildingenterprises.

Plan de marketing de un centro de psicología integral

OpenAIRE

Celis Gutiérrez, Carmen de

2016-01-01

RESUMEN: A través del Trabajo de Fin de Grado se a realizar un Plan de Marketing adaptado un centro de psicología integral. Este Plan de Marketing comenzará con un análisis exhaustivo del marketing estratégico donde se utilizarán conceptos como misión, visión y valores corporativos para posteriormente definir la estrategia empresarial que delimitará el campo de trabajo. Se realizará un análisis externo del entorno e interno de la empresa para que con toda la información obtenida se real...

Gas development plan - Lithuania

International Nuclear Information System (INIS)

1993-10-01

A detailed description of the plan for the development of gas utilization in Lithuania is presented. The plan is subdivided under the headings of gas supply, gas demand, gas transmission and distribution, economy and the organization of the gas sector in the country. The first phase of the project has been undertaken by a Danish firm in cooperation with the Lithuanian firm Lietuvos Dujos. The first aim was to clarify the problems that will arise in connection with this joint venture on developing the use of gas in Lithuania, focusing on existing gas supply and market conditions, the current flow control and metering and economic constraints. The organization of the gas sector in the country as it stands today is described and possible models for its future organization are discussed in addition to a strategy of implementation. Possible development trends are outlined and maximum/minimum demand scenarios are suggested. Subjects and areas related to the gas sector in Lithuania are identified for further investigation in the next phase. It is stated that Lithuania is at present undergoing a fast transformation towards a market economy and that the transfer of foreign currency has been liberalized. Only the pipeline from Minsk to Vilnius is open at present and provides the total supply of natural gas to Lithuania and Kalingrad, controlled by the Russian gas company, Lentransgas, on the basis of a gas purchase agreement regulated on a yearly basis. Other possible supply sources are the Danish part of the North Sea and the Norwegian offshore fields. (AB)

tourists' preferences for ecotourism planning and development

African Journals Online (AJOL)

A literature review was adopted to better understand the key concepts related to tourist's ... and availability at Nyungwe Forest Lodge, Nyungwe tope View Hill Hotel, Gisakura .... A recent trail management plan for the park developed in 2012 suggested the .... marketing strategy to promote the tea tourism image in Rwanda.

Marketing plan of Vips Jeans

OpenAIRE

Marzá Mallol, Adrià

2015-01-01

Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs: 2014/2015 The following work shows the Marketing Plan of Vips Jeans, this company is specialized in the commercialization of fashion-forward. His shop in the street ‘En medio’ in Castellón sells clothing, shoes and accessories of the best current brands. This company has been operating since 1988 and their main Competitive Advantage is the social prestige among Castellón consumers, acquired during these 26 ...

Strengthening Hope and Purpose in Community College Futures through Strategic Marketing Planning.

Science.gov (United States)

Scigliano, John A.

1981-01-01

After defining marketing, describes the application of strategic marketing planning to community college funding problems. Delineates alternative sources of funding and creative techniques for tapping them. A marketing index for higher education is appended. (AYC)

Responsive consumerism: empowerment in markets for health plans.

Science.gov (United States)

Elbel, Brian; Schlesinger, Mark

2009-09-01

American health policy is increasingly relying on consumerism to improve its performance. This article examines a neglected aspect of medical consumerism: the extent to which consumers respond to problems with their health plans. Using a telephone survey of five thousand consumers conducted in 2002, this article assesses how frequently consumers voice formal grievances or exit from their health plan in response to problems of differing severity. This article also examines the potential impact of this responsiveness on both individuals and the market. In addition, using cross-group comparisons of means and regressions, it looks at how the responses of "empowered" consumers compared with those who are "less empowered." The vast majority of consumers do not formally voice their complaints or exit health plans, even in response to problems with significant consequences. "Empowered" consumers are only minimally more likely to formally voice and no more likely to leave their plan. Moreover, given the greater prevalence of trivial problems, consumers are much more likely to complain or leave their plans because of problems that are not severe. Greater empowerment does not alleviate this. While much of the attention on consumerism has focused on prospective choice, understanding how consumers respond to problems is equally, if not more, important. Relying on consumers' responses as a means to protect individual consumers or influence the market for health plans is unlikely to be successful in its current form.

Market and plan characteristics related to HMO quality and improvement.

Science.gov (United States)

Scanlon, Dennis P; Swaminathan, Shailender; Chernew, Michael; Lee, Woolton

2006-12-01

Existing research on health plan performance examines whether variation in plans' scores is related to enrollee and health plan traits, primarily using cross-sectional research designs. This study extends that literature by incorporating data on market characteristics using a longitudinal framework. We estimate multivariate growth models that relate plan performance on standard measures to market and HMO characteristics using an unbalanced panel of data for 1998 to 2002. We find that HMO competition is not associated with better performance or greater rates of improvement in performance on the HEDIS chronic care measures. HMO penetration, on the other hand, is positively associated with HEDIS performance in several of the chronic care process-and-outcomes measures but not with a greater rate of improvement through time. Our analysis indicates that a significant percentage of the unexplained variation in quality improvement is because of permanent, unobserved plan-level characteristics that future research should strive to identify.

Marketing plan for establishment of a sport shop with sport accesories sale and additional services

OpenAIRE

Trakalová, Aneta

2011-01-01

Purpose of bachelor study is marketing plan for establishment of a sport shop with sport accesories sale and additional services. Suggested marketing process will respect supply and competition analysis and individual target groups trends of prospective customers. Lay-out of target market is oriented on marketing strategy and financial plan forming.

Effective managed care marketing strategies for evolving markets.

Science.gov (United States)

Conlon, M K

1997-11-01

In a world of increased competition and changing consumer expectations, one of the keys to a fiscally sound health plan is having a dynamic marketing strategy that takes into account the shifting attitudes of consumers as managed care markets mature. The primary goal of any health plan marketing strategy should be the acquisition and retention of members. Providing cost-efficient and convenient service for enrollees, offering low or no deductibles, having convenient office locations, and minimizing paper-work are important elements of such a marketing strategy. Factors such as brand awareness and the perceived image of a health plan also are important considerations in acquiring and retaining market share. The relative importance of these consumer satisfaction criteria change as a managed care market evolves and matures. Financial and marketing managers, thus, should ascertain their market's stage of development and respond with appropriate marketing strategies.

Propuesta de un plan de marketing para una marca personal

OpenAIRE

Torres Leaman, Luis Guillermo

2011-01-01

En esta tesina se identifican los elementos de un plan de marketing dedicado hacia las personas, a partir de la identidad y perfil de éstas se explica el cómo se definen las herramientas a usar para lograr cierto liderazgo dentro del entorno donde se desarrolle, mediante el desarrollo de una “marca personal” que además de brindar posicionamiento, se enfoca en el desarrollo personal y laboral a largo plazo. En la mayoría de los escritos se ve que el desarrollo de un plan de marketing...

Guide to a Strategic Procurement Planning Approach on Regulated Commodity Markets

Science.gov (United States)

Seifert, Marcus; Wüst, Thorsten

The access of Virtual Organizations to raw materials normally requires external resources. In many cases, the market for raw materials is regulated and the VO principles of trust, customer orientation etc. are not applicable. In consequence, the VO needs to provide reliable solutions for the customer while being dependent on the access to the required raw materials. The objective of the proposed paper is to present a guide to a strategic procurement planning for the manufacturing industry on regulated commodity markets. This guide can be used to evaluate specific sourcing options. The main goal of this guide is to identify the negative effects of market regulation at an early stage and reduce them by developing strategic alternatives. The successful application of this guide is demonstrated by the practical example of the refractory industry and one of their commodities, refractory grade bauxite.

El plan estratégico de marketing

OpenAIRE

García, Yuri

2007-01-01

El Tema analizado en esta Monografía, es aplicado para desarrollar El Plan Estratégico de Marketing como una herramienta clave para alcanzar las metas de todo tipo de empresa o negocio, esta reflexión es ampliada en el capitulo 2, como una introducción previa al conocimiento del tema propuesto. Los principales objetivos que se plantearon al iniciar el desarrollo del tema fueron primeramente conceptualizar este Plan y los elementos que lo constituyen, las premisas para su determinación y el en...

Marketing Strategy and Promotion Plan of a Web Store In Finland. Case Company X

OpenAIRE

Katc, Viacheslav

2015-01-01

The purpose of this thesis was to create a modern marketing strategy for a Finnish webstore and to develop an appropriate marketing plan for promotion of a new brand. The data for the theoretical part of this thesis were collected from secondary data resources, including literature, articles and the Internet. The primary and the secondary data for the empirical part of this thesis were gathered in the Internet from various articles, thematic forums and official statistics of Finland. ...

Planning of community heating systems modernization and development

International Nuclear Information System (INIS)

Mroz, Tomasz M.

2008-01-01

New approach to community heating systems modernization and development planning process has been proposed. It is based on the general decision making aid algorithm. The proposed algorithm takes into account both demand and supply side of community heat market modernization and development. The first step of algorithm - analytical step, refers to data base creation, which is needed for the description of community heating system energy, ecology and economic characteristics. Analysis of those characteristics allows for the identification of heating system market modernization and development potential scenarios. The second algorithm step - decision step, allows for the identification of the most compromise scenarios of system modernization and development. To make the planning process more transparent and to increase the influence of decision makers on the planning process the ELECTRE III method was chosen as the tool of decision aid. The ELECTRE III method is based on the construction of outranking relation and definition of pseudo-criterion. The iteration mode of method application allows the decision maker and analyst for the investigation of the sensitivity of final solution to the changing preference model. One of the methods of statistics - the creditability of mean range method was used for the determination of initial definition of pseudo-criterion. Proposed algorithm and decision aid method were employed for the case study analysis referring to the choice of the heating system for new developing urban area. (author)

Problems of spatial planning and urban development: social-philosophical aspect

Directory of Open Access Journals (Sweden)

Mezentsev Sergey Dmitrievich

2014-07-01

Full Text Available The article examines social and philosophical problems of spatial planning and urban development from the 1920's until the present. From the historical point of view there are three phases: the 1920s, 1930-1980s, 1990-2010s. In the 1920s two approaches were used in the development of the country: technical and economic and personalistics. The first meant not only the development of power engineering but also of the economy in the whole country. The second lies in stimulation of active creative work, disclosure of worker’s personal potential. On the one hand, it was turned to economic and technical modernization on the basis of the State Plan of the Electrification of Russia; on the other, it was relied on "diligent farmer". In the 1930-1980s the technical and economic approach was dominating. In the 1990-2010s the market approach was widely extended. According to the latter, the development of the national economy should be executed depending on the law of demand and supply. In Russia the realization of the market economy based on demand and supply was reduced to development of exclusively highly profitable business. In the article the author uses the methods of historical knowledge, analysis and comparison and provides suggestions on solving problems of spatial planning and urban development. Special emphasis is placed on the Soviet experience of the 1920s, when the market relations have not been completely destroyed.

Relationship between Social Media for Social Marketing in Family Planning

Directory of Open Access Journals (Sweden)

Ardiansyah

2013-06-01

Full Text Available This research aims to examine the influence of marketing mix carried out media performance social media portal on attitude towards a social marketing program,and its relationship with source credibility of the portal. This study was focused on "Generasi Berencana" Program (Generation with Plan Program, a program aimed at educating the youth on family planning The Research employed Structural Equations Modeling (SEM. Based on data from 150 respondents it can be concluded that in social marketing programs, source credibility, engagement, word of mouth have positive influence on the formation of behavior, but awareness of a program is not found to influence formation of behavior. This research also obtained findings that attitudes influence behavioral intention, but subjective norms is not positively influence the formation of behavioral intentions.

Decennial development plan of the GRTgaz's transmission network 2012-2021

International Nuclear Information System (INIS)

2012-09-01

The GRTgaz network is the longest high pressure natural gas transmission network in Europe, and one of the best interconnected. It comprises a main network and a regional network. After an indication of some key figures of the GRTgaz network (duct length, transported volume, exchanged power, clients, turnover, investments), this report proposes a synthetic overview of the decennial development plan framework, of European and French energy policies, of the French geographical position in relationship with Europe, and of the energetic objectives of the decennial plan. In its other parts, this report reviews the gas transmission demand and supply, analyses the evolution of the gas market in Europe and in France (consumption and supplies, issue of secure supply), describes the development of the GRTgaz transmission network (developments in the northern and southern areas, merger of North and South market areas, connection of Corsica), presents the provisional timetable for the planned works (projects put into service within 3 years or after 2014, provisional development of capacities during the 2012-2021 period)

STRATEGIC MARKETING PLANNING IN SPORTS – A PERSPECTIVE OF QUALITY OF LIFE IMPROVEMENT

OpenAIRE

Caescu Stefan Claudiu; Ploesteanu Mara Gabriela; Constantinescu Mihaela

2012-01-01

Strategic marketing planning requires that the marketing objectives strategies for a specific product-market configuration be in full correlation with the directions and the resources allocated at the corporate level or at the strategic business unit one. Such a correlation is more than necessary under the current market conditions, when the economic crisis affects both consumer behavior and corporate decisions. This article focuses on the particularities of strategic marketing planning in sp...

Marketing plan for Snack Books

OpenAIRE

Santos, Bernardo Vilaça Ribeiro dos

2009-01-01

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics In 2008 LeYa had the desire to grow in two different ways: gaining market share to competitor firms in the book publishing market; and develop a strategy for market size growth, benefiting from first mover advantage. At that time we were already catalyzing and collecting the benefits of dimension, either by using our enhanced...

Planning the Marketing Strategy. PACE Revised. Level 3. Unit 6. Research & Development Series No. 240CB6.

Science.gov (United States)

Ashmore, M. Catherine; Pritz, Sandra G.

This individualized, competency-based unit on planning marketing strategy, the sixth of 18 modules, is on the third level of the revised Program for Acquiring Competence in Entrepreneurship (PACE). Intended for the advanced secondary and postsecondary levels and for adults wanting training or retraining, this unit, together with the other…

The Role of Local Community in the Marketing Planning for Sustainable Tourism National Park Skadar Lake (Montenegro

Directory of Open Access Journals (Sweden)

Darko Lacmanović

2014-07-01

Full Text Available The relationship between local community and tourism sector is an important issue in the marketing management of tourist destinations in theoretical and practical terms. It is especially important to consider specific issues relating to sustainable tourism marketing process and the participation of local people in the process. The subject of this work is to determine the existence of significant differences in the local community attachment and involment that may affect the marketing plan in offering different types of sustainable tourism in the National Park “Skadar Lake”.The research was conducted using a survey on a sample of 51 households in the stated area, using few statistical method for processing data (The T-test for independent samples; ANOVA.Examined: the perceived importance of the supply of sustainable forms of tourism; attitude towards tourists / visitors and the perception level of tourism marketing trends.Testing the validity of the hypotheses noted the following. Rejection of Hypothesis 1 clearly states that men and women do not have clear differences of opinions regarding the development of sustainable tourism offers. Partially confirmed Hypothesis 2 showed a more significant difference in the positive attitudes of the middle-aged group, which indicates the need for careful marketing communication in relation to other age groups. Confirming the Hypothesis 3 has highlighted the clearer perception of local residents who are employed in the tourism sector about the advantages and disadvantages of tourism development. The Hypothesis 4 regarding significant monitoring of the developments in the tourism market of highly educated residents and resident-employees in the tourism sector, public services, culture and education in relation to other comparable groups has been confirmed. The rejection of the Hypothesis 5 shows that the place of residence does not significantly affect the views of local residents about the development of

Social marketing: planning before conceiving preconception care.

Science.gov (United States)

Prue, Christine E; Daniel, Katherine Lyon

2006-09-01

Social marketing approaches can help to shape the formation of and to create demand for preconception care services. This article describes four components of social marketing, often referred to as the 4 P's, that should be carefully researched and set in place before a national effort to launch and sustain preconception care services is pursued. First, the product or package of services must be defined and adapted using the latest in scientific and health care standards and must be based on consumer needs and desires. Second, the pricing of the services in financial or opportunity costs must be acceptable to the consumer, insurers, and health care service providers. Third, the promotion of benefits must be carefully crafted to reach and appeal to both consumers and providers. Fourth, the placement and availability of services in the marketplace must be researched and planned. With the application of market research practices that incorporate health behavior theories in their exploration of each component, consumer demand for preconception care can be generated, and providers can take preconception care to the market with confidence.

75 FR 27341 - Increasing Market and Planning Efficiency Through Improved Software; Notice of Technical...

Science.gov (United States)

2010-05-14

..., ramp rates, and network topology), flexible dispatch, settlement calculations, transmission switching... Market and Planning Efficiency Through Improved Software; Notice of Technical Conference To Discuss Increasing Market and Planning Efficiency Through Improved Software May 7, 2010. Take notice that Commission...

Heuristic procedures for transmission planning in competitive electricity markets

International Nuclear Information System (INIS)

Lu, Wene; Bompard, Ettore; Napoli, Roberto; Jiang, Xiuchen

2007-01-01

The network structure of the power system, in an electricity market under the pool model, may have severe impacts on market performance, reducing market efficiency considerably, especially when producers bid strategically. In this context network re-enforcement plays a major role and proper strategies of transmission planning need to be devised. This paper presents, for pool-model electricity markets, two heuristic procedures to select the most effective subset of lines that would reduce the impacts on the market, from a set of predefined candidate lines and within the allowed budget for network expansion. A set of indices that account for the economic impacts of the re-enforcing of the candidate lines, both in terms of construction cost and market efficiency, are proposed and used as sensitivity indices in the heuristic procedure. The proposed methods are applied and compared with reference to an 18-bus test system. (author)

Supply Network Planning for New Product Market Entry in the Pharmaceutical Industry

DEFF Research Database (Denmark)

Hansen, Klaus Reinholdt Nyhuus; Grunow, Martin

2011-01-01

uncertainty and the risk of a forced label change and includes solution robustness. While considering limited shelf life of the drug, the supply of packaging material and outsourcing, the objective of our model is to reduce supply chain cost including lost peak sales from delayed market entry....... planning before and during the market entry of the drug after the drug has been approved. Production of the active pharmaceutical ingredient [API] is characterized by long change-over times due to cleaning requirements. Production planning is long term, multiple batches of each drug are produced...... industry, reimbursement negotiations have to be carried out before a drug can be marketed. These negotiations both necessitate time phasing market entries and introduce a series of uncertainties e.g. varying allowed price and awarded subsidy. Also if the label is not approved for marketing, all packaged...

Market Development of Video Games : Video game markets and marketing

OpenAIRE

Pu, Jun

2010-01-01

This diploma work focus on analysing the markets and marketing of video game industry. After the research of this study, I found out that console game markets are growing dramatically in the recent years. On the other hand, PC game markets (excluding online game markets) are growing slowly due to the problem of illegal copies. So my study will then focus on the development of console game markets and marketing. A new concept called Three Parties is introduced in chapter 5 to help ...

Planning the Marketing Strategy. PACE Revised. Level 1. Unit 6. Research & Development Series No. 240AB6.

Science.gov (United States)

Ashmore, M. Catherine; Pritz, Sandra G.

This lesson on planning a marketing strategy, the sixth in a series of 18 units, is part of the first level of a comprehensive entrepreneurship curriculum entitled: A Program for Acquiring Competence in Entrepreneurship (PACE). (Designed for use with secondary students, the first level of PACE introduces students to the concepts involved in…

Planning the Marketing Strategy. PACE Revised. Level 2. Unit 6. Research & Development Series No. 240BB6.

Science.gov (United States)

Ashmore, M. Catherine; Pritz, Sandra G.

This unit on planning marketing strategy for a small business, the sixth in a series of 18 modules, is on the second level of the revised PACE (Program for Acquiring Competence in Entrepreneurship) comprehensive curriculum. Geared to advanced secondary and beginning postsecondary or adult students, the modules provide an opportunity to learn about…

Defining and Analyzing the Market.

Science.gov (United States)

Smith, Wendell L.

1986-01-01

Market analysis and definition are critical to developing a marketing plan for continuing education. The process begins with assessment of institutional resources and goals, as well as assessment of the competition. A target market is then chosen and a marketing plan is devised. (CH)

Modeling of market segmentation for new IT product development

Science.gov (United States)

Nasiopoulos, Dimitrios K.; Sakas, Damianos P.; Vlachos, D. S.; Mavrogianni, Amanda

2015-02-01

Businesses from all Information Technology sectors use market segmentation[1] in their product development[2] and strategic planning[3]. Many studies have concluded that market segmentation is considered as the norm of modern marketing. With the rapid development of technology, customer needs are becoming increasingly diverse. These needs can no longer be satisfied by a mass marketing approach and follow one rule. IT Businesses can face with this diversity by pooling customers[4] with similar requirements and buying behavior and strength into segments. The result of the best choices about which segments are the most appropriate to serve can then be made, thus making the best of finite resources. Despite the attention which segmentation gathers and the resources that are invested in it, growing evidence suggests that businesses have problems operationalizing segmentation[5]. These problems take various forms. There may have been a rule that the segmentation process necessarily results in homogeneous groups of customers for whom appropriate marketing programs and procedures for dealing with them can be developed. Then the segmentation process, that a company follows, can fail. This increases concerns about what causes segmentation failure and how it might be overcome. To prevent the failure, we created a dynamic simulation model of market segmentation[6] based on the basic factors leading to this segmentation.

Health care: development of data for a marketing approach.

Science.gov (United States)

Stitt, V J

1985-06-01

Marketing in health care is a relatively new process. It is a business tool that can serve a very useful purpose. Health care management has become aware of the usefulness of marketing in long-range planning. Through a well-thought-out marketing plan, the provider will not be leaving the future to chance. A well-conceived, patient-oriented, competitor-aware marketing plan should place the medical practice at a strategic advantage as the health care industry joins other industries in the competitive marketplace for the consumer's dollar.The ever-increasing political and regulatory environment that the health care field is undergoing emphasizes the need for the inclusion of marketing skills, such as cost containment, in the medical curriculum. It should be the obligation of the training facilities as well as medical societies to respond to this need by providing the education that will enable black providers to survive in this competitive environment.

Curricula for Health Planning, Policy, and Marketing: Conference Papers 1981-82.

Science.gov (United States)

Bergwall, David F., Ed.

Papers from a 1981 conference on curriculum for health planning, policy, and marketing and from a 1982 conference on curriculum for strategic planning are presented. Responses to the papers and summaries of the proceedings are also presented. Titles and authors are as follows: "A Curriculum in Community Health Planning: An Approach for Today…

The Paper Airplane Challenge: A Market Economy Simulation. Lesson Plan.

Science.gov (United States)

Owens, Kimberly

This lesson plan features a classroom simulation that helps students understand the characteristics of a market economic system. The lesson plan states a purpose; cites student objectives; suggests a time duration; lists materials needed; and details a step-by-step teaching procedure. The "Paper Airplane Challenge" handout is attached. (BT)

Deliverable 1.2.1 Market Analysis and Business Plan

DEFF Research Database (Denmark)

Peterson, Carrie Beth

2009-01-01

Deliverable 1.2.1 - Market Analysis and Business Plan The main objective of this deliverable is to provide a short overview of 4 communities involved in the pilots, envisaged type of solutions and architectures to be deployed (chapter 2) and market analysis at regional level (chapter 3......) with related business cases. The Market analysis will provide an overview of market requirements, current status and opportunities for the pilot service that will be provided in the context of ISISEMD. This will be realised by performing detailed studies on various sources. Proposals for business modelling...... and business cases (chapter 4) will rely on the concept of value chains. Value chains typically consist of several providers, which together produce a complex product or service....

Plan de Marketing: agencia de viajes

OpenAIRE

ÁLVARO PÉREZ, MARÍA PILAR

2017-01-01

[EN] Nowadays, a lot of little local travel agencies had lost a lot of clients due to the economic crisis, new competitors and digital obsolescence. The objective of this dissertation is to elaborate a marketing plan, basically digital, to help little companies to solve the problem. Another objective is to reflect the knowledge that has been learned in the Business Management Degree. The analysed company is fictitious, a little travel agency located in Valencia, but it reflects the reali...

First Year Digital Marketing Plan : Case: Arctos

OpenAIRE

Järvelin, Reetta

2016-01-01

Digital marketing is becoming increasingly important, as communication through digital chan-nels develops and some aspects of traditional marketing become irrelevant. Digital marketing focuses on current and relevant methods of reaching audiences, making it a valuable marketing asset for businesses. This thesis is a study into the field of digital marketing, including common tools and best practices. The thesis is a project-based thesis, which aims to create a complete digital marketing p...

Gold-Stock Market Relationship: Emerging Markets versus Developed Markets

Directory of Open Access Journals (Sweden)

Jalal Seifoddini

2017-09-01

Full Text Available We perform a comparative study on the gold-stock market relationship in U.S. stock market as a developed market and in Iran stock market as an emerging market. By considering appropriate variables for emerging markets and by providing a more proper methodology, we improve earlier studies. According to our findings, the relationship between stock market returns and gold price returns does not follow any specific regimes and that this relationship changes in short and long term returns. It is necessary to mention that in the present research, we did not consider this relationship in major structural changes in the economies and instead considered usual economic circumstances that investors are regularly faced with in their investment decisions.

STRATEGIC MARKETING PLANNING IN SPORTS – A PERSPECTIVE OF QUALITY OF LIFE IMPROVEMENT

Directory of Open Access Journals (Sweden)

Caescu Stefan Claudiu

2012-12-01

Full Text Available Strategic marketing planning requires that the marketing objectives strategies for a specific product-market configuration be in full correlation with the directions and the resources allocated at the corporate level or at the strategic business unit one. Such a correlation is more than necessary under the current market conditions, when the economic crisis affects both consumer behavior and corporate decisions. This article focuses on the particularities of strategic marketing planning in sport, given the fact that the vast majority of sports organizations in Romania, although very active on the reference market, do not have a marketing activity correlated with the medium and long term market needs. One of these needs refers to quality of life improvement, knowing that sport activities have positive influence on many dimensions of quality of life, such as health, education, social inclusion, relaxation and leisure. The improvement within the population participation in sport (both as an active participant and as a spectator, the increased duration of leisure and the development of private financing have led to the creation of a large market, where marketing plays a central role. Therefore the marketing management process must also be implemented within the sports organization, in order to make it easier in building and maintaining a relationship with the customer, especially if the organization wants a customer orientation strategy. Such an orientation includes identifying the current needs as well as the future ones in terms of target audience, to offer a series of sports products and services that bring their significant contribution to improving the quality of life. In this paper are highlighted the influences that consumer requirements concerning quality of life have on all components of marketing management process, starting with sports organization mission statement, up to establish strategies for the marketing mix (product, price

Financial development and corporate growth in the EU single market

Czech Academy of Sciences Publication Activity Database

Bena, J.; Jurajda, Štěpán

2011-01-01

Roč. 78, č. 311 (2011), s. 401-428 ISSN 0013-0427 R&D Projects: GA MŠk LC542 Institutional research plan: CEZ:AV0Z70850503 Keywords : financial development * corporate growth * access to financial markets Subject RIV: AH - Economics Impact factor: 1.152, year: 2011

Retail market opening plan : key activities and milestones to market opening on May 1, 2002

International Nuclear Information System (INIS)

2002-01-01

The Ontario Energy Board (OEB) published its Retail Market Readiness Plan in January 2000 with particular focus on what is needed by distributors to become ready for self certification on December 14, 2001. The market opening date has now been set for May 1, 2002 so the framework has been updated to focus on what is needed to open the electricity market to retail competition. This report describes the activities required for the opening of the retail electricity market with reference to the activities that the participants, distributors and retailers need to complete to properly interact at market opening. The measures that other organizations such as EBT hubs should take were also identified for cases where the measures involve cooperation and interaction with distributors and retailers to ensure a smooth transition to competition within the industry. While schedules of individual organizations will vary, market participants should try to align with the overall framework at key milestones. The mandatory requirements associated with milestones were included in Appendix B. These included requirements for: market opening baseline; market readiness activities; participant systems and organizational preparations; loading of new rates into systems; cutover to new systems by market participants; data scrubbing; multiple contract resolution; pre-market processing; distributor-retailer service agreement; retail prudential posting; inter-participant testing; contingency arrangements; stability period; and, market opening. Appendix A includes the Market Opening Gantt Chart. 1 tab

Internet plan and planning

Directory of Open Access Journals (Sweden)

Kahriman Emina

2008-01-01

Full Text Available Paper discuss specific features of internet plan as well as planning as management process in general in the contemporary environment. No need to stress out that marketing plan and marketing planning is core activity in approaching to market. At the same time, there are a lot specific c request in preparing marketing plan comparing to business planning due to marketing plan is an essential part. The importance of internet plan and planning rely on specific features of the internet network but as a part of general corporate as well as marketing strategy.

Marketing plan : Dallas Integrated Corridor Management (ICM) demonstration project.

Science.gov (United States)

2014-01-01

North Central Texas is a unique region in terms of its combination of recent, current and projected size, growth rate, ethnic diversity, and transportation profile specifically in relation to congestion. This document summarizes a plan to market ...

Marketing strategy and action plan for the development of the Canadian off-grid photovoltaic market : fin al report

Energy Technology Data Exchange (ETDEWEB)

NONE

2001-09-01

A study was conducted to address the following strategic issues regarding the market development of photovoltaics (PV) in Canada: (1) to which type of market should PV products and services be promoted, (2) what is the level of demand for the various PV applications, (3) what constitutes quality and value to the users, (4) what barriers exist with respect to the use of PV technology, (5) which applications and product areas should be emphasized in the development, (6) what would be the best pricing strategy, (7) what types of financial incentives should be offered, and (8) what would be an effective promotional strategy. Information was collected via telephone discussions and was then transferred to an electronic database. The types of market that were included in this survey were remote homes and cottages, telecommunications, broadcasting, parks, and the oil and gas industry. The findings of the key applications for each of these market sectors were then presented. The applications varied from back-up power systems for houses, main household power systems for water pumping, lights and telephones, power supply at construction sites, and power supply for camping. The types of units available include stand-alone PV systems as well as PV-hybrid generators including PV-gas, or PV-diesel. A majority of participants in the survey suggested they would be willing to trade their existing generators for a PV or PV-hybrid system if it were offered at a reasonable price. PV/PV-hybrid systems are reliable, technologically proven, environmentally friendly, and offer a cost-effective fuel supply. tabs., figs.

Deregulation and competitive power markets -- Its impact on developing economies

International Nuclear Information System (INIS)

Saran, K.

1998-01-01

The aim of privatization in developed countries is to encourage competition in generation and supply of power whereas the focus of developing economies is to bridge the demand supply gap by addition of capacity. However, there needs to be a reconciliation between these two apparently having conflicting objectives even in case of developing economies. In competitive power markets it is necessary that rules of the game are identified in advance and followed uniformly by all players. Existence of a ''referee'' would be necessary to regulate the game so as to ensure fair play. The regulatory institution would serve this purpose and work as a stimulator to development of privatization and competitive power markets in developing economies. Consumer interests should be of upper-most priority in the mind while establishing power markets and regulatory institutions, particularly as market forces are unfavorable to consumer interests in power shortage conditions. As competition fosters, gradually market forces take over and the ''harsh'' regulator would convert itself to a ''silent vigil referee'' so as to ensure genuine competition. The debate of deregulation vs. regulation will continue but the show must go on for building of an increasingly sound, competitive and vibrant power sector in the interest of end use consumers. The planned and phased restructuring though a delayed process is a preferred process and India is fully determined to achieve this

Electricity derivative markets: Investment valuation, production planning and hedging

International Nuclear Information System (INIS)

Naesaekkaelae, E.

2005-01-01

This thesis studies electricity derivative markets from a view point of an electricity producer. The traditionally used asset pricing methods, based on the no arbitrage principle, are extended to take into account electricity specific features: the non storability of electricity and the variability in the load process. The sources of uncertainty include electricity forward curve, prices of resources used to generate electricity, and the size of the future production. Also the effects of competitors' actions are considered. The thesis illustrates how the information in the derivative prices can be used in investment and production planning. In addition, the use of derivatives as a tool to stabilize electricity dependent cash flows is considered. The results indicate that the information about future electricity prices and their uncertainty, obtained from derivative markets, is important in investment analysis and production planning. (orig.)

Electricity derivative markets: Investment valuation, production planning and hedging

Energy Technology Data Exchange (ETDEWEB)

Naesaekkaelae, E.

2005-07-01

This thesis studies electricity derivative markets from a view point of an electricity producer. The traditionally used asset pricing methods, based on the no arbitrage principle, are extended to take into account electricity specific features: the non storability of electricity and the variability in the load process. The sources of uncertainty include electricity forward curve, prices of resources used to generate electricity, and the size of the future production. Also the effects of competitors' actions are considered. The thesis illustrates how the information in the derivative prices can be used in investment and production planning. In addition, the use of derivatives as a tool to stabilize electricity dependent cash flows is considered. The results indicate that the information about future electricity prices and their uncertainty, obtained from derivative markets, is important in investment analysis and production planning. (orig.)

Reliability constrained generation expansion planning with consideration of wind farms uncertainties in deregulated electricity market

International Nuclear Information System (INIS)

Hemmati, Reza; Hooshmand, Rahmat-Allah; Khodabakhshian, Amin

2013-01-01

Highlights: • Generation expansion planning is presented in deregulated electricity market. • Wind farm uncertainty is modeled in the problem. • The profit of each GENCO is maximized and also the safe operation of system is satisfied. • Salve sector is managed as an optimization programming and solved by using PSO technique. • Master sector is considered in pool market and Cournot model is used to simulate it. - Abstract: This paper addresses reliability constrained generation expansion planning (GEP) in the presence of wind farm uncertainty in deregulated electricity market. The proposed GEP aims at maximizing the expected profit of all generation companies (GENCOs), while considering security and reliability constraints such as reserve margin and loss of load expectation (LOLE). Wind farm uncertainty is also considered in the planning and GENCOs denote their planning in the presence of wind farm uncertainty. The uncertainty is modeled by probability distribution function (PDF) and Monte-Carlo simulation (MCS) is used to insert uncertainty into the problem. The proposed GEP is a constrained, nonlinear, mixed-integer optimization programming and solved by using particle swarm optimization (PSO) method. In this paper, Electricity market structure is modeled as a pool market. Simulation results verify the effectiveness and validity of the proposed planning for maximizing GENCOs profit in the presence of wind farms uncertainties in electricity market

Marketing strategy for internet startup Vegetaria

OpenAIRE

Protchenko, Angelina

2017-01-01

The primary purpose of this Bachelors thesis is to develop a marketing strategy, demonstrating how the new website can be developed and marketed online. The thesis is divided into theoretical and practical parts. The theoretical part provides an overview on planning a marketing strategy for a new business in general. It involves definitions and process of marketing, describes a marketing plan structure in detail, outlines main components of the marketing mix and illustrates the process of cre...

Target-oriented marketing. Marketing in public gas utilities

Energy Technology Data Exchange (ETDEWEB)

Hebestreit, B [Stadtwerke Nienburg (Germany, F.R.); Symank, R [Gewerkschaften Brigitta und Elwerath Betriebsfuehrungsgesellschaft m.b.H., Hannover (Germany, F.R.)

1979-01-01

As natural gas supply and its planning are long-term matters, it is necessary to show already today the effects of the development and of the change in the structures of the energy market and to prepare necessary measures. A market research model is introduced which gives supply companies the possibility to plan sales, investments and organization in detail and to realise these by sales promotional measures.

Long-Range Planning Can Improve the Efficiency of Agricultural Research and Development.

Science.gov (United States)

1981-07-24

planning is not done » Conclusions Recommendat ion Agency comments ADVISORY BODIES HAVE HAD MIXED SUCCESS IN AFFECTING LONG-RANGE PLANNING... kfc r Their efforts have more impact on determining priorities for the short-range budgeting cycle rather than influencing development of long...cultural products, (2) developing an efficient marketing and processing system, (3) conserving natural resources, and (4) im- proving the well-being of

Development of Geo-Marketing

OpenAIRE

Tatiana Ozhereleva

2014-01-01

This article analyzes the state and development of geo-marketing. The author illustrates the multi-aspectedness of geo-marketing: applied technology and management technology. The article demonstrates that geo-marketing can be viewed as a reflection of the processes of co-evolution in society. The author brings to light the specifics of geo-marketing research and situational analysis in geo-marketing. The article describes applications of geo-marketing

Development of Geo-Marketing

Directory of Open Access Journals (Sweden)

Tatiana Ozhereleva

2014-10-01

Full Text Available This article analyzes the state and development of geo-marketing. The author illustrates the multi-aspectedness of geo-marketing: applied technology and management technology. The article demonstrates that geo-marketing can be viewed as a reflection of the processes of co-evolution in society. The author brings to light the specifics of geo-marketing research and situational analysis in geo-marketing. The article describes applications of geo-marketing

Marketing/Planning Library and Information Services. Second Edition.

Science.gov (United States)

Weingand, Darlene E.

In the first edition of this book, the concepts of marketing and planning library and information services were presented as effective managerial strategies. Several paragraphs from the introduction to the first edition are reproduced, with author commentary, in this edition as an affirmation that the message is still true. In this second edition,…

Improvement vnutrifirmennogo planning social - an economic development of the building company

OpenAIRE

Idrisova, S.; Emirbekova, D.

2009-01-01

They Are Offered efficient ways of the decision of the main problems of the development внутрифирменного planning social-economic development of the building company in changing, underdetermined condition market.

Content Marketing Plan for Logistics Company : Case: NetLogistic JVM Oy

OpenAIRE

Riabochkina, Elizaveta

2017-01-01

This project aim is to create a Content Marketing Strategy for a Finnish logistics company. The aim of the thesis is to develop an action plan that will help the commissioning company increase sales and gain new customers. The commissioner for the study is NetLogistic JVM Oy. The Company specializes in handling trade of transit and export shipments to Russia and CIS-countries via Finland. The company does not have huge resources to run large campaign, but is looking for ways to reach new...

Transmission investment and planning in deregulated market environment : a literature survey (part 1)

International Nuclear Information System (INIS)

Wen, F.; Wu, F.F.

2005-01-01

This paper is the first half of a 2-part paper that provided details of a comprehensive survey of issues related to transmission investment and expansion planning in the electricity market. The lack of adequate transmission capacity has played an important role in recent power crises, and deregulation has had a significant impact on the investment and planning process of transmission systems. The main objective of transmission investment is to meet load demands as cheaply as possible. In a deregulated market, there is no longer centrally coordinated planning of new generation. Transmission planning is generally not coordinated with generation planning. There is considerable uncertainty with regard to transmission capacity requirements due to long lead times for transmission construction. Generating plants and transmission lines are built according to investor assessments and private interests, and current transmission systems were not designed to handle supply and demand patterns in competitive markets. It was recommended that new transmission plans should meet reliability requirements while minimizing expected unserved energy. It was concluded that reliability criteria must be redefined to account for the fact that transmission systems are more stressed under deregulation. Two popular financial transmission rights were also discussed, notably (1) point-to-point financial transmission rights (FTR); and (2) financial flowgate rights (FGR)

Strategic Planning for Grapes Product Development in Takestan City Through using SWOT Matrix

OpenAIRE

Masoud Rahmani

2013-01-01

Achieving development, particularly development in agriculture sector requires principled efficient planning and accurate implementation of the plan. This involves exact awareness of facilities, opportunities, capabilities and constraints in reaching a favorable situation. This study aims at identifying the strategies required for success and development in local and global markets of grapes through using SWOT (Strengths Weaknesses Opportunities Threats) method. It firstly studies the theoret...

Air quality analysis for the Western Area Power Administration's 2004 Power Marketing Plan Environmental Impact Statement

International Nuclear Information System (INIS)

Glantz, C.S.; Dagle, J.E.; Bilyard, G.R.

1997-01-01

The Western Area Power Administration (Western) markets and transmits electric power throughout 15 western states. Western's Sierra Nevada Customer Service Region (Sierra Nevada Region) markets approximately 1,480 megawatts (MW) of firm power (plus 100 MW of seasonal peaking capacity) from the Central Valley Project (CVP) and other resources. Western's mission is to sell and deliver electricity generated from these resources. Western's capacity and energy sales must be in conformance with the laws that govern its sale of electrical power. Further, Western's hydropower operations at each facility must comply with minimum and maximum flows and other constraints set by other regulatory agencies. The Sierra Nevada Region proposes to develop a marketing plan that defines the products and services it would offer beyond the year 2004 and the eligibility and allocation criteria for its electric power resources. Because determining levels of long-term firm power resources to be marketed and subsequently entering into contracts for the delivery of related products and services could be a major Federal action with potentially significant impacts to the human environment, the 2004 Power Marketing Plan Environmental Impact Statement (2004 EIS) is being prepared. Decisions made by the Sierra Nevada Region on how and when to supply power to its customers would influence the operation of power plants within the Western Systems Coordinating Council (WSCC). If the resources affected are thermal resources, this could in turn affect the amount, timing, and location of pollutant emissions to the air at locations throughout the western United States. This report has been produced in conjunction with the 2004 EIS to provide a more detailed discussion of the air quality implications of the 2004 power marketing plan

Strategic framework for sustainable development in the period of transition towards market economy: Critical overview of the strategy of long-term development of Serbia

Directory of Open Access Journals (Sweden)

Hadžić Miroljub

2005-01-01

Full Text Available This paper offers a critical analysis of the strategic framework for long-term economic development of Serbia, of the role of strategic development in the success of the transition process, and the consequences of the lack of a development strategy. The strategy of long-term economic development of Serbia, as a programme intended to designate the economic and development policy of the state, is analyzed with the aim of finding an acceptable formulation of development strategy. The authors consider various approaches and propose a strategy for Serbia in the period of transition towards market economy. They also point out that, in the period of transition from a government-planned towards a market economy, strategy should be given greater importance than in periods that do not represent turning points, because of the greater possibility of incorrect policy making, potential conflicts of interest groups, reaching sustainable development, and maximizing prosperity. The authors take into account the advantages and disadvantages of the radical and of the gradualist approach to transition and propose formulating a development strategy that would contain combined elements of plan and market mechanisms. They believe that the process of transition lacks a clear development strategy, and that the quality of the existing development strategy of Serbia until 2010 is such that it cannot be understood as a serious approach to the transition issue. The authors stress the consequences of undergoing transition without a development strategy, that include inappropriate dynamic and sequence of reforms; a lack of coordination between development policy, macroeconomic policy, market reforms, and spatial planning policy; higher costs of transition, insufficient rate of economic growth, etc. They offer proposals for a comprehensive development framework (CDF and for strategic planning of territorial industrial development.

Plan for gas overcrowding; Development in last decade

International Nuclear Information System (INIS)

Unidad de Planeacion Minero Energetica, UPME

2000-01-01

The plan for gas overcrowding, is one of the most important determinations of energy politics in last decade. It is an integral plan of consumption of combustible gas; that is to say, cover the natural gas and the liquefied gas of petroleum. In this article, the UPME wants to show the results of the implementation of this measure. The analysis shows, in the first place the impact achieved in the diversification of the energetic basket, with the penetration of the combustible gas. Facts and indicators of development of the plan are given that include an evaluation of the direct financial benefit that receive the homes, when using a more economic fuel. On the other hand, it puts on of present the government effort carried out through ECOPETROL and that of some private agents to start the plan. Finally, the investments made until today and the problems of low use of some nets of transport, related with the development of the market

A three-stage short-term electric power planning procedure for a generation company in a liberalized market

International Nuclear Information System (INIS)

Nabona, Narcis; Pages, Adela

2007-01-01

In liberalized electricity markets, generation companies bid their hourly generation in order to maximize their profit. The optimization of the generation bids over a short-term weekly period must take into account the action of the competing generation companies and the market-price formation rules and must be coordinated with long-term planning results. This paper presents a three stage optimization process with a data analysis and parameter calculation, a linearized unit commitment, and a nonlinear generation scheduling refinement. Although the procedure has been developed from the experience with the Spanish power market, with minor adaptations it is also applicable to any generation company participating in a competitive market system. (author)

PLAN DE MARKETING PARA EL HOTEL CARRIZAL INN

OpenAIRE

Ángel Guillermo Félix Mendoza; Danny Daniel Cobeña López; Lisbeth Alexandra Párraga Muñoz; Lorena Carreño Mendoza

2015-01-01

El objetivo principal de esta investigación fue la elaboración de un plan de marketing para el Hotel Carrizal Inn ubicado en la ciudad de Calceta, provincia de Manabí, Ecuador. Se estructuraron tres fases metodológicas, el diagnóstico situacional, estudio de mercado y plan turístico. En la primera fase se delimitó el área de estudio; además se efectuó un análisis interno y externo, utilizando matrices de diagnóstico como la evaluación de factores internos y externos, matriz de competidores...

APPLICATION OF METHODOLOGY OF STRATEGIC PLANNING IN DEVELOPING NATIONAL PROGRAMMES ON DEVELOPMENT

Directory of Open Access Journals (Sweden)

Inna NOVAK

2015-07-01

Full Text Available Actuality: The main purpose of strategic planning is that long-term interests of sustainable development of a market economy require the use of effective measures of state regulation of economic and social processes. Objective: The aim of the article is determined to analyze the development of strategic planning methodology and practical experience of its application in the design of national development programs. Methods: When writing the article the following research methods were used: analysis and synthesis, target-oriented and monographic. Results: In Ukraine at the level of state and local government authorities strategies of development of branches, regions, cities, etc. are being developed but given the lack of state funding a unified investment strategy of the country is not developed. After analyzing development of the strategic planning methodology and examples of its application in the design of state development programs we identified the need to develop an investment strategy of the state (sectors, regions, etc., as due to defined directions and guidelines of the activity it will increase the investment level in the country and ensure national strategy “Ukraine-2020”.

Social Media Marketing in Russia

OpenAIRE

Olgskaya, Kristina

2017-01-01

Social media marketing involves the use of social media for connecting with prospective consumers. The study focuses on explaining such notions like social media marketing (SMM), types of SMM, differences between social media and traditional marketing, social media marketing plan, development ways of strategic social media marketing plan and why strategy may fail. This thesis also presents research in Russian social network – Vkontakte, where promotion of Mechanical Engineering programme ...

Retailing I: A Foundation for Marketing and Distributive Education Curriculum Development.

Science.gov (United States)

Smith, Kathryn Scruggs

Designed to serve as a foundation for competency-based marketing and distributive education curriculum development, this package consists of task lists, performance objectives, and performance guides for use in planning an introductory level retailing course. Job descriptions are given for receiving clerks, stock clerks, and salespersons/sales…

The use of programme planning and social marketing models by a state public health agency: a case study.

Science.gov (United States)

Kohr, J M; Strack, R W; Newton-Ward, M; Cooke, C H

2008-03-01

To investigate the use of planning models and social marketing planning principles within a state's central public health agency as a means for informing improved planning practices. Qualitative semi-structured interviews were conducted with 30 key programme planners in selected division branches, and a quantitative survey was distributed to 63 individuals responsible for programme planning in 12 programme-related branches. Employees who have an appreciation of and support for structured programme planning and social marketing may be considered the 'low hanging fruit' or 'early adopters'. On the other hand, employees that do not support or understand either of the two concepts have other barriers to using social marketing when planning programmes. A framework describing the observed factors involved in programme planning on an individual, interpersonal and organizational level is presented. Understanding the individual and structural barriers and facilitators of structured programme planning and social marketing is critical to increase the planning capacity within public health agencies.

A theory of planning horizons (1: market design in a post-neoclassical world

Directory of Open Access Journals (Sweden)

Frederic B. Jennings, Jr.

2012-05-01

Full Text Available The neoclassical case supporting competitive frames and market solutions has failed to promote stable world-wide economic development. Other approaches in economics incorporate social culture, increasing returns, market power, ecological limits and complementarity, yielding broader applications for development theory. In this paper a theory of planning horizons is introduced to raise some meaningful questions about the traditional view with respect to its substitution, decreasing returns and independence assumptions. Suppositions of complementarity, increasing returns and interdependence suggest that competition is inefficient by upholding a myopic culture resistant to learning. Growth – though long believed to rise from markets and competitive values – may not derive from these sources. Instead, as civilizations advance, shifting from material wants to higher-order intangible output, they evolve from market tradeoffs (substitution and scarcity into realms of common need (complementarity and abundance. The policy implications of horizonal theory are explored, with respect to regulatory aims and economic concerns. Such an approach emphasizes strict constraints against entry barriers, ecological harm, market power abuse and ethical lapses. Social cohesion – not competition – is sought as a means to extend horizons and thereby increase efficiency, equity and ecological health. The overriding importance of horizon effects for regulatory assessment dominates other orthodox standards in economics and law. Reframing economics along horizonal lines suggests some meaningful insight on the proper design of economic systems.

A Study to Restructure the Marketing Plan at Dwight David Eisenhower Army Medical Center, Fort Gordon, Georgia

Science.gov (United States)

1993-02-01

term plan. The components are the audit, market segmentation, marketing mix , implementation, evaluation and control. Dienemann and Wintz (1992) state...discuss the marketing mix as a separate element in their marketing plan and also use different terminology for two of the P’s. 17 They use in lieu of...definition of the marketing mix under the component of StrateQies does much to explain the four separate elements of the mix but does not state the

Learning Outcomes in Vocational Education: A Business Plan Development by Production-Based Learning Model Approach

Science.gov (United States)

Kusumaningrum, Indrati; Hidayat, Hendra; Ganefri; Anori, Sartika; Dewy, Mega Silfia

2016-01-01

This article describes the development of a business plan by using production-based learning approach. In addition, this development also aims to maximize learning outcomes in vocational education. Preliminary analysis of curriculum and learning and the needs of the market and society become the basic for business plan development. To produce a…

78 FR 38070 - 30-Day Notice of Proposed Information Collection: Affirmative Fair Housing Marketing (AFHM) Plan

Science.gov (United States)

2013-06-25

... Information Collection: Affirmative Fair Housing Marketing (AFHM) Plan AGENCY: Office of the Chief Information Officer, HUD. ACTION: Notice. SUMMARY: HUD has submitted the proposed information collection requirement... Title of Information Collection: Affirmative Fair Housing Marketing (AFHM) Plan. OMB Approval Number...

Problems of Transition from a Planned to a Market Economy

OpenAIRE

Krelle, Wilhelm

2000-01-01

The paper shows that a transition from a planned to a market economy implies an important change of the structure of production, i. e. a reallocation of resources which takes time and induces sufferings for some people. These sufferings may be reduced by subsidization of some sectors, with some negative effects on GDP and growth if subsidization exceeds a certain size. The time tillthe economy in transition reaches an ``old" market economy (asymptotically or totally) is estimated by different...

Did pension plan accounting contribute to a stock market bubble?

OpenAIRE

Julia Lynn Coronado; Steven A. Sharpe

2003-01-01

During the 1990s, the asset portfolios of defined-benefit (DB) pension plans ballooned with the booming stock market. Due to current accounting guidelines, the robust growth in pension assets resulted in a stealthy but substantial boost to the profits of sponsoring corporations. This study assesses the extent to which equity investors were fooled by pension accounting. First, we test whether stock prices reflected the fair market value of sponsoring firms' net pension assets reported in footn...

A marketing plan for Oqtopus in the Spanish market

OpenAIRE

Campos, Catarina Alexandre Mota de

2011-01-01

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics This is an academic work developed in the context of the Master Degree in Management lectured by the Nova School of Business and Economics. One of the goals of this work project was to apply some of the business and marketing concepts acquired during the master’s academic year. Within the Market Technology Transfers’ Field Lab, this...

STAFF MARKETING IN MODERN RUSSIAN CONDITIONS

OpenAIRE

Nataliya N. Kretova; Natalya N. Mitina

2017-01-01

The conception of staff marketing, which was developed abroad, is effectively used in the developed countries for a long time. Its main advantage consists in the possibility of organizing some planning for the implementation of staff strategy: staff marketing provides the enterprise on the long-term basis with human resources capable of forming strategic potential, which would allow to implement the planned activities. Numerous problems of formation and development of civilized market relatio...

Marketing strategy: an essential component of business development for academic health centers.

Science.gov (United States)

Souba, W W; Haluck, C A; Menezes, M A

2001-02-01

Historically, academic health centers (AHCs) have detached themselves from commercialism and entrepreneurism, viewing these activities as being inconsistent with many of their core academic values. Word-of-mouth promotion was their primary, if not sole, marketing strategy. Less emphasis was placed on preparing, pricing, distributing, and promoting these services to targeted audiences. Understanding customers' needs was not a top priority. The marketing strategies and tools currently being developed and utilized by AHCs were reviewed. In an effort to attract customers and win contracts, AHCs are aggressively marketing themselves by designing new services, promoting those services much more intensely, restructuring the entire distribution system that delivers those services, and crafting pricing strategies that build in flexibility. With growing frequency, these marketing tactics are part and parcel of a carefully crafted data-driven strategic plan designed to meet the business-development goals of the institution. In order to carry out their missions, AHCs have recognized that they can no longer rest on their "ivory tower" laurels. They must learn how to market themselves in a market economy.

Planning the Marketing Activity in the Health Care Services

Directory of Open Access Journals (Sweden)

Violeta Radulescu

2008-06-01

Full Text Available The integration of marketing in the field of health care, starting with the 50’s, was accompanied by a series of controversies generated by the ethical and moral aspects that this type of services imply, as well as by the difficulty in determining exactly the demand, the unequal access to information of participants, the regulated mechanism for the establishment of prices and of rates and the intervention of the third party payer, the significant role of the state in ensuring the fair access of population to basic services, etc.The formulation of the marketing strategies, in the marketing planning process, starts from the generic strategy chosen by the organization according to its mission and objectives. As it has to adapt to the environment where it acts, to cope with the changes that appear, the organization must benefit from a perspective vision, all its actions must be subordinated to this vision in a whole marketing policy.

How to develop Afghan Karakul marketing

OpenAIRE

Ferdaws, Nesar Ahmad

2015-01-01

This study was specifically concerned with the Afghan karakul marketing development. After carpet and fruit, Afghan karakul is one of the most important export item of Afghanistan to international market especially western market. The study attempted to investigate, explore and analyze the current marketing of Afghan karakul and the significance of its marketing development. The objective of the study was to find ways in order to develop Afghan karakul marketing Qualitative research meth...

Expecting the unexpected: applying the Develop-Distort Dilemma to maximize positive market impacts in health.

Science.gov (United States)

Peters, David H; Paina, Ligia; Bennett, Sara

2012-10-01

Although health interventions start with good intentions to develop services for disadvantaged populations, they often distort the health market, making the delivery or financing of services difficult once the intervention is over: a condition called the 'Develop-Distort Dilemma' (DDD). In this paper, we describe how to examine whether a proposed intervention may develop or distort the health market. Our goal is to produce a tool that facilitates meaningful and systematic dialogue for practitioners and researchers to ensure that well-intentioned health interventions lead to productive health systems while reducing the undesirable distortions of such efforts. We apply the DDD tool to plan for development rather than distortions in health markets, using intervention research being conducted under the Future Health Systems consortium in Bangladesh, China and Uganda. Through a review of research proposals and interviews with principal investigators, we use the DDD tool to systematically understand how a project fits within the broader health market system, and to identify gaps in planning for sustainability. We found that while current stakeholders and funding sources for activities were easily identified, future ones were not. The implication is that the projects could raise community expectations that future services will be available and paid for, despite this actually being uncertain. Each project addressed the 'rules' of the health market system differently. The China research assesses changes in the formal financing rules, whereas Bangladesh and Uganda's projects involve influencing community level providers, where informal rules are more important. In each case, we recognize the importance of building trust between providers, communities and government officials. Each project could both develop and distort local health markets. Anyone intervening in the health market must recognize the main market perturbations, whether positive or negative, and manage them so

Plan de marketing para el posicionamiento de mercado del Taller Automotriz "Los Turbos".

OpenAIRE

Lomas Lomas, Shirley Karina; Riera Cevallos, Jenny Belén

2015-01-01

Propuesta de un plan de marketing para mejorar el posicionamiento del taller automotriz “Los Turbos”, a través de la evaluación del comportamiento del cliente y el diseño de estrategias, que permitan al negocio obtener una ventaja competitiva, incrementando la cuota de mercado y las ventas crezcan. Proposal for a marketing plan to improve the positioning of the business "Turbos", through the evaluation of customer behavior and designing strategies that allow the business to obtain a ...

A decision support system for generation expansion planning in competitive electricity markets

International Nuclear Information System (INIS)

Pereira, Adelino J.C.; Saraiva, Joao Tome

2010-01-01

This paper describes an approach to address the generation expansion-planning problem in order to help generation companies to decide whether to invest on new assets. This approach was developed in the scope of the implementation of electricity markets that eliminated the traditional centralized planning and lead to the creation of several generation companies competing for the delivery of power. As a result, this activity is more risky than in the past and so it is important to develop decision support tools to help generation companies to adequately analyse the available investment options in view of the possible behavior of other competitors. The developed model aims at maximizing the expected revenues of a generation company while ensuring the safe operation of the power system and incorporating uncertainties related with price volatility, with the reliability of generation units, with the demand evolution and with investment and operation costs. These uncertainties are modeled by pdf functions and the solution approach is based on Genetic Algorithms. Finally, the paper includes a Case Study to illustrate the application and interest of the developed approach. (author)

A decision support system for generation expansion planning in competitive electricity markets

Energy Technology Data Exchange (ETDEWEB)

Pereira, Adelino J.C. [Departamento de Engenharia Electrotecnica, Instituto Superior de Engenharia de Coimbra, Instituto Politecnico de Coimbra, Rua Pedro Nunes, 3030-199 Coimbra (Portugal); Saraiva, Joao Tome [INESC Porto and Departamento de Engenharia Electrotecnica e Computadores, Faculdade de Engenharia da Universidade do Porto, Campus da FEUP, Rua Dr. Roberto Frias, 4200-465 Porto (Portugal)

2010-07-15

This paper describes an approach to address the generation expansion-planning problem in order to help generation companies to decide whether to invest on new assets. This approach was developed in the scope of the implementation of electricity markets that eliminated the traditional centralized planning and lead to the creation of several generation companies competing for the delivery of power. As a result, this activity is more risky than in the past and so it is important to develop decision support tools to help generation companies to adequately analyse the available investment options in view of the possible behavior of other competitors. The developed model aims at maximizing the expected revenues of a generation company while ensuring the safe operation of the power system and incorporating uncertainties related with price volatility, with the reliability of generation units, with the demand evolution and with investment and operation costs. These uncertainties are modeled by pdf functions and the solution approach is based on Genetic Algorithms. Finally, the paper includes a Case Study to illustrate the application and interest of the developed approach. (author)

Plan de Marketing para Muebles Moncayo

OpenAIRE

Foyes Jiménez, Fermín

2017-01-01

Treball Final de Màster Interuniversitari en Màrqueting i Investigació de Mercats. Codi: SRB100. Curs: 2016/2017 El proyecto que se describe a continuación consiste en un Plan de Marketing para Muebles Moncayo, empresa de Barcelona dedicada a la comercialización al por menor de muebles de hogar. En la actualidad esta tiene una política de negocio clásica, ya que no tiene definidas las estrategias operativa y de negocio. Dada esta situación, se ha llevado a cabo un análisis de la situación,...

Marketing strategies for vascular practitioners.

Science.gov (United States)

Satiani, Anand; Satiani, Bhagwan

2009-09-01

A common misconception is that marketing is synonymous with advertising. Marketing by physicians has undergone a transformation from the earlier unacceptable slick sales pitches to a more common sense, tasteful, comprehensive, and well thought out plan to reach potential patients. Marketing is a much broader concept comprising four aspects: product, price, promotion, and place. Marketing activities for a medical practice include not only external but internal tactics. Publicly available resources are available to assist physicians in developing and targeting the plan towards a narrow patient demographic. The marketing process includes: determining objectives, identifying resources, defining target population, honing a message, outlining a media plan, implementing the plan, and finally, evaluating the success or failure of the marketing campaign. A basic knowledge of marketing combined with a common sense approach can yield dividends for those practices that need the service. For surgical practices that exist in heavily populated urban areas with significant competition, a well thought out marketing plan can assist the practice in reaching out to new groups of patients and maintaining the existing patient base.

An empirical analysis on the effects of marketing communications on market share adjustment

Directory of Open Access Journals (Sweden)

Somayeh Hozouri

2014-01-01

Full Text Available During the past few years, there has been growing competition between two primary sources of mobile service providers including Hamrah Aval and Irancell in Iran. The competition is so tight that both service providers have spent significant amount of money on marketing planning. Therefore, it is necessary to find important factors influencing on better marketing planning. This paper presents an investigation to analyze the effects of marketing communications on market share adjustment. The proposed study of this paper has used principle component analysis and it has detected four factors environment issues, marketing organization, market development and relationship oriented.

Transmission investment and expansion planning in a restructured electricity market

International Nuclear Information System (INIS)

Wu, F.F; Wen, F.S.; Zheng, F.L.

2006-01-01

Transmission planning in a restructured electricity market becomes increasingly complicated. To bridge the gap between economic and engineering considerations, this survey paper suggests a framework to clarify the interactions among various economic and engineering issues by reviewing recent theoretical and practical progress in transmission investment and transmission planning methodology. Thus, the paper makes economic literature more accessible to the engineering community and engineering literature more accessible to the economic community interested in the subject. (author)

Reflections on tourism marketing coordinates and development in Romania

Directory of Open Access Journals (Sweden)

Stăncioiu, A. F.

2011-01-01

Full Text Available With a striking manifestation for at least 50 years the tourism industry identifies itself in our country as an independent economic field. Generally speaking, the importance and development of tourism within the national economic activities represent the result of preoccupations in applying the policies and strategies specific to marketing. Starting from the authors’ idea that the tourism industry counts among those industries that need both investments (in infrastructure, environment etc. and strategic (and implicitly, marketing planning permanently adapted to the real conditions, this paper aims to perform a retrospective and equally a parallel between the effects of marketing application within the tourism activities in our country, the periods taken into consideration for the purpose of analysis being separated by the time when the communist regime was replaced in Romania. Within this approach, the periods before and after 1990 shall be considered.

Review of Vegetable Market Development in China

Institute of Scientific and Technical Information of China (English)

Chaoping; LUO; Yuandong; NI; Qiong; ZHAI

2013-01-01

This paper has reviewed vegetable market development from vegetable circulation system, the develop history of the liberalize vegetable market and the growth of the vegetable wholesale market in China. From the development of vegetables market in China and its characteristics: the development of vegetable market in China is related to vegetable market system, the change of institution, some technology development and infrastructure. this paper has put forward some related measures to perfect the vegetable market and improve the vegetable circulation efficiency in China.

Personalized Medicine: how to Switch from the Concept to the Integration into the Clinical Development Plan to Obtain Marketing Authorization.

Science.gov (United States)

Becquemont, Laurent; Bordet, Régis; Cellier, Dominic

2012-01-01

One of the challenges of the coming years is to personalize medicine in order to provide each patient with an individualized treatment plan. The three objectives of personalized medicine are to refine diagnosis, rationalize treatment and engage patients in a preventive approach. Personalization can be characterized by various descriptors whether related to the field, biology, imaging, type of lesion of the entity to be treated, comorbidity factors, coprescriptions or the environment As part of personalized medicine focused on biological markers including genetics or genomics, the integration of the clinical development plan to obtain marketing authorization may be segmented in 3 stages with a known descriptor identified before clinical development, a known descriptor discovered during clinical development or a known descriptor known after clinical development. For each stage, it is important to clearly define the technical optimization elements, to specify the expectations and objectives, to examine the methodological aspects of each clinical development phase and finally to consider the fast changing regulatory requirements in view of the few registered therapeutics complying with the definition of personalized medicine as well as the significant technological breakthroughs according to the screened and selected biomarkers. These considerations should be integrated in view of the time required for clinical development from early phase to MA, i.e. more than 10 years. Moreover, business models related to the economic environment should be taken into account when deciding whether or not to retain a biomarker allowing the selection of target populations in a general population. © 2012 Société Française de Pharmacologie et de Thérapeutique.

Distributed Market-Based Algorithms for Multi-Agent Planning with Shared Resources

Science.gov (United States)

2013-02-01

1 Introduction 1 2 Distributed Market-Based Multi-Agent Planning 5 2.1 Problem Formulation...over the deterministic planner, on the “test set” of scenarios with changing economies. . . 50 xi xii Chapter 1 Introduction Multi-agent planning is...representation of the objective (4.2.1). For example, for the supply chain mangement problem, we assumed a sequence of Bernoulli coin flips, which seems

Developing marketing strategies for tourism destinations in peripheral areas of Europe: the case of Bornholm

DEFF Research Database (Denmark)

Hartl, Ann

by viewing them as cooperative customers. Thus the DMO needs to apply the principles of marketing to the development process of the strategy itself, and therefore to view the strategic plan as a product of the DMO, which needs to be marketed. The theoretical analysis shows that DMOs cannot control all......This thesis concentrates on the subject of destination marketing with a specific focus on the process of developing strategies through a Destination Marketing Organisation (DMO) for a peripheral area, illustrated by a case study from the Danish island of Bornholm. It investigates the theoretical...... foundations for destination marketing, concluding that there should be a shift in focus from general marketing theory to a broader application of organisational theories and associated fields, enabling the DMO to improve performance. The specific conditions for and structures of peripheral areas indicate...

PROJECT AND MARKETING PLAN FOR A KICKSTARTER CAMPAIGN - SMART Q NIGHTLIGHT DEVELOPMENT

OpenAIRE

Zha, Hanliu

2015-01-01

This Bachelor’s thesis was offered by the Chinese Android system development, hardware de-sign, and product manufacturing company Giayee Technology Co., Ltd.. The client wanted to make a smart nightlight and launch it on Kickstarter. This thesis detailed the entire process of data acquisition from potential customers, the analysis of which features the smart nightlight should have, the Kickstarter crowdfunding project’s marketing strategy and its aftermath. I began by utilizing my skills ...

Social marketing and the creative process: staying true to your social marketing objectives.

Science.gov (United States)

Keller, Heidi; Thackeray, Rosemary

2011-09-01

Developing the promotional strategy is often the most exciting and enjoyable part of the social marketing plan. Health communication and social marketing campaigns that combine mass media with the distribution of health-related products, such as child safety restraints and sun protection products, have shown strong evidence of effectiveness for producing intended behavior changes (Guide to Community Preventive Services, 2010). This article discusses the promotional aspect of social marketing plans--the fourth P in the marketing mix that includes product, place, and price--and how public health practitioners can work with creative professionals to be sure that the creative development and execution of promotional messages and materials stay "on strategy" and support their objectives.

Comunicação integrada ao marketing no e-commerce

OpenAIRE

Marcela Leite Monteiro; Giuliana Godoy Grabber; Gustavo Gobbato

2012-01-01

This article aims to demonstrate the importance for the recognition of a brand through the development of an integrated communication plan identifying possible improvements to marketing and apply them in communication for an effective way to address the target audience little explored in sales and channel-commerce. To develop this plan is necessary to know some theoretical areas of marketing such as direct marketing, planning, marketing the premises of another.

Secrets to effective imaging services marketing.

Science.gov (United States)

Leepson, Evan

2005-01-01

Marketing outpatient diagnostic imaging services is similar to marketing professional services. However, the definition of marketing outpatient diagnostic imaging goes far beyond textbook and traditional meanings of marketing. There are 5 major trends that are forcing hospitals to market their diagnostic imaging services: demographics, competition, non-radiologist expansion, self-protective practice, and evolving technologies. Before thinking about identifying whom to target to develop a strategic relationship, it is necessary to get a sense of what is going on in the local area in terms of demographic trends. Much of this information can be obtained from the hospital's planning department. Local and state health planning organizations have some of the data and information. It is most critical for imaging departments to manage strategic relationships because they do not have direct access to patients. The department is solely dependent on cultivating relationships if it is to thrive. Diagnostic imaging centers have more freedom than hospitals when considering with whom to develop relationships. There are 5 essential components to any diagnostic imaging services marketing plan: be on top of referral patterns; brag about the organization's service; know the customer; keep communication channels open; and understand that marketing is a family affair. Successful diagnostic imaging marketing is key to an organization's long-term health. Developing and implementing a comprehensive, targeted, and sustained plan is crucial.

Strategic energy planning: Modelling and simulating energy market behaviours using system thinking and systems dynamics principles

International Nuclear Information System (INIS)

Papageorgiou, George Nathaniel

2005-01-01

In the face of limited energy reserves and the global warming phenomenon, Europe is undergoing a transition from rapidly depleting fossil fuels to renewable unconventional energy sources. During this transition period, energy shortfalls will occur and energy prices will be increasing in an oscillating manner. As a result of the turbulence and dynamicity that will accompany the transition period, energy analysts need new appropriate methods, techniques and tools in order to develop forecasts for the behaviour of energy markets, which would assist in the long term strategic energy planning and policy analysis. This paper reviews energy market behaviour as related to policy formation, and from a dynamic point of view through the use of ''systems thinking'' and ''system dynamics'' principles, provides a framework for modelling the energy production and consumption process in relation to their environment. Thereby, effective energy planning can be developed via computerised simulation using policy experimentation. In a demonstration model depicted in this paper, it is shown that disasters due to attractive policies can be avoided by using simple computer simulation. (Author)

Eastern Canada natural gas market development

Energy Technology Data Exchange (ETDEWEB)

Laird, N. [PanCanadian Petroleum Ltd., Calgary, AB (Canada)

2001-07-01

An overview an update of PanCanadian's exploration operations in Atlantic Canada was presented along with market delivery options. PanCanadian is one of Canada's largest natural gas producers and the most active Canadian driller with 2,479 wells. With its' 94 per cent success rate, the company is emerging as an international exploration success and is marketing energy throughout North America. In terms of marketing natural gas, PanCanadian is ranked twelfth of 68 suppliers in customer satisfaction. The company also markets about 10 per cent of western crude production and is the second largest Canadian marketer for natural gas liquids. Also, with the deregulation of electricity in Alberta, PanCanadian is constructing two 106 megawatt power plants in Alberta to provide electricity to Southern Alberta and to take advantage of the economics of energy conversion. PanCanadian also has a dominant, 20 per cent position in the Scotia Shelf and has plans for offshore processing. Graphs depicting its Deep Panuke operations and pipeline routes to market the natural gas were included. Forecast charts for natural gas demand show a steady increase in demand from 2000 to 2010. tabs., figs.

Eastern Canada natural gas market development

International Nuclear Information System (INIS)

Laird, N.

2001-01-01

An overview an update of PanCanadian's exploration operations in Atlantic Canada was presented along with market delivery options. PanCanadian is one of Canada's largest natural gas producers and the most active Canadian driller with 2,479 wells. With its' 94 per cent success rate, the company is emerging as an international exploration success and is marketing energy throughout North America. In terms of marketing natural gas, PanCanadian is ranked twelfth of 68 suppliers in customer satisfaction. The company also markets about 10 per cent of western crude production and is the second largest Canadian marketer for natural gas liquids. Also, with the deregulation of electricity in Alberta, PanCanadian is constructing two 106 megawatt power plants in Alberta to provide electricity to Southern Alberta and to take advantage of the economics of energy conversion. PanCanadian also has a dominant, 20 per cent position in the Scotia Shelf and has plans for offshore processing. Graphs depicting its Deep Panuke operations and pipeline routes to market the natural gas were included. Forecast charts for natural gas demand show a steady increase in demand from 2000 to 2010. tabs., figs

Strategic Marketing for Agribusiness.

Science.gov (United States)

Welch, Mary A., Ed.

1993-01-01

The steps for strategic market planning are discussed including: (1) assessing the situation with market conditions, customers, competitors, and your firm; and (2) crafting a strategy to prioritize target markets, develop a core strategy, and create a marketing mix. Examples of agribusiness successes are presented. The booklet concludes with a…

Community development planning

International Nuclear Information System (INIS)

Gray, S.I.

1983-01-01

The focus of this paper will be methods of local community involvement in the community development planning efforts which will be required at the recommended sites. Community development planning will include capital improvement plans, housing plans, zoning changes, business development plans and other community service and fiscal plans required to meet the projected needs of new residents as a result of the repository construction and operation. This paper will present, (1) the need for community planning, (2) methods of responding to community planning needs, (3) current community planning issues to be addressed. 2 references, 1 figure

Planning Oil Prices In The World Market And Preventive Policies In Energy Sector Of Iran

International Nuclear Information System (INIS)

Raees Dana, Fariborz

1999-01-01

The planning of oil prices in the world can not be analyzed by means of the market-competition theory or the game theory. The current prices seem to be influenced greatly by large energy consuming industries of developed countries, oil producing corporations and cartels, and oil productions outside of OPEC. There is a lack of necessary long term policies and planning so that drastic changes in market prices can be avoided. The goal of this paper is to suggest new policies by means of discussing in following issues: 1.Initiating some form of a financial support for OPEC with the necessary follow up. 2. Utilization of oil income in sectors organized to have the least susceptibility against income loss and the lowest impact on other sectors. 3. Reducing of oil production level in the local and global framework and starting in industrialization process. 4. Replacement of oil with natural gas at a faster rate. 5. improving the oil industry infrastructure for lowering production costs and increasing variety in products in light of country economic policies and occupational strategies. 6. Imposing self-reliance on development of oil-production technology

The Nature and Operation of Training Institutes: A Generic Marketing Plan for Community Colleges.

Science.gov (United States)

Vivelo, Frank R.

1991-01-01

Discusses marketing problems and opportunities associated with satisfying demand, product-consumer match, support services, personnel, and personal involvement. Identifies overall marketing and business/financial goals and related objectives. Covers action plans, performance evaluations, curriculum design, advisory committee participation and…

Comunicação integrada ao marketing no e-commerce

Directory of Open Access Journals (Sweden)

Marcela Leite Monteiro

2012-07-01

Full Text Available This article aims to demonstrate the importance for the recognition of a brand through the development of an integrated communication plan identifying possible improvements to marketing and apply them in communication for an effective way to address the target audience little explored in sales and channel-commerce. To develop this plan is necessary to know some theoretical areas of marketing such as direct marketing, planning, marketing the premises of another.

Marketing: Events as marketing tools in Thai Hospitality Industry

OpenAIRE

Hu, Wenzhuo

2012-01-01

Abstract Thailand is a developing country in Southeast Asia. It is one of the top tourist destinations in the world. The tourism industry has a big impact on this country’s economy, largely from foreign tourism. Tourism Authority Thailand as a marketing tool promotes Tai tourism industry and as a new concept to develop policy and marketing plan in tourism market in Thailand. However, the most of previous studies just have focused on foreigner travel in Thailand but only a few studies ment...

Market development in the natural gas market

International Nuclear Information System (INIS)

Kuenneke, R.W.; Arentsen, M.J.; Manders, A.M.P.; Plettenburg, L.A.

1998-01-01

Options for the liberalization of the Dutch natural gas market have been investigated. Three models are compared and assessed for the impacts on the economic performance, the national interests and the so-called public tasks. The results of the report can be used to base the proposals for a new Natural Gas Act, which is expected to be sent to the Dutch parliament in the spring of 1999. The three liberalization models are specified according to the different phases in the industrial column of natural gas. Except for transport (limited possibilities) and distribution (monopolistic character and thus not suitable for market development), market development is possible in all the phases of the column. The models are the cooperation model (equal position for the natural gas trade company Gasunie and the natural gas distribution companies, and management of the natural gas infrastructure and the Dutch gas reserves by means of mutual tuning, cooperation and coordination), the EZ-model (price mechanism for the tariffs for natural gas, and access to the natural gas network through negotiated third party access (TPA) with indicative prices and conditions), and the market model (optimal use of market development options to stimulate the economic performance, introduction of price mechanism options, access through regulated TPA with tariffs, based on long-term marginal costs, role of the government limited to a favorable policy with respect to access to the network, competition and security of the interests which arise from the exploitation of the Dutch natural gas fields). 26 refs

Marketing Prior Learning Assessment Programs.

Science.gov (United States)

Heeger, Gerald A.

1983-01-01

Experiential learning programs must be marketed effectively if they are to succeed. The formulation of market strategy is discussed including: strategic planning; identification of a market target; and development of a market mix. A commitment to marketing academic programs is seen as a commitment to self-assessment. (MW)

Market research and plan for Chinese fast-food restaurant start-up

OpenAIRE

Song, Tianhao

2017-01-01

CENTRIA UNIVERSITY OF APPLIED SCIENCES Market research and plan for Chinese fast-food restaurant start-up Instructor Due to the popularity of fast-food services in the Helsinki region, this thesis studies the possibility to find out the market opportunities for Chinese traditional fast-food business. Most of the fast-food restaurants opened are according to European flavor, so there is almost a void for Chinese fast-food to fill in, plus the Helsinki region is an area of ...

Understanding Money Demand in the Transition from a Centrally Planned to a Market Economy

OpenAIRE

Delatte, Anne-Laure; Fouquau, Julien; Holz, Carsten

2013-01-01

Fundamental changes in institutions during the transition from a centrally planned to a market economy present a formidable challenge to monetary policy decision makers. For the case of China, we examine the institutional changes in the monetary system during the process of transition and develop money demand functions that reflect these institutional changes. We consider seasonal unit roots and estimate long run, equilibrium money demand functions, explicitly taking into consideration the ch...

Investigating the impact of unanticipated market and construction delays on the development of a meshed HVDC grid using dynamic transmission planning

NARCIS (Netherlands)

Shariat Torbaghan, S.; Gibescu, M.; Rawn, B.G.; Müller, H.; Roggenkamp, M.; vd Meijden, M.A.M.M.

2015-01-01

This study presents a market-based dynamic transmission planning framework for the construction of a meshed offshore voltage source converter-high voltage direct current (VSC-HVDC) grid. Such a grid is foreseen for integrating offshore wind and electricity trade functions among the North Sea

Participant priorities for future market development : IMO public consultation report : issue 1.0

International Nuclear Information System (INIS)

2002-01-01

As part of the Independent Electricity Market Operator's (IMO) consultation process on market development priorities, a workshop was held in January 2002 to put forward several market design issues. The 112 delegates included market participants and other stakeholders representing consumers, environmental interest groups and the financial community. The nine main market design issues that need to be addressed over the next several years are: (1) the energy forward market, (2) the capacity reserve market, (3) location marginal pricing, (4) a capability for full assignment of physical bilateral contracts, (5) the export of operating reserve, (6) moving to real time bidding, (7) encouraging dispatchability and demand side responsiveness, (8) transmission expansion, and (9) introducing markets in ancillary services. Sections of the market rules have been deferred to after market opening, and several market development obligations have been placed on the IMO, such as recommendations on the need for location pricing and its implementation timetable. It is expected that significant resources, such as staff, will be required to ensure a smooth opening of the electricity market. It is also noted that US initiatives will affect the IMO's business environment. Prior to the workshop, the participants were asked to rank the nine potential priority issues. The rankings are included in the appendix. Results indicate that location marginal pricing ranks as the first priority, followed by energy forwards market, and then the capacity reserves market. Transmission expansion ranked sixth overall. Harmonisation with the US Northeast was also mentioned in reference to the implementation of day ahead market, location marginal pricing and the implementation of capacity reserve markets. The next step in this IMO consultation process is the development of a work-plan for managing the issues over the medium term. 2 tabs., 1 fig., 4 appendices

Market-based transmission expansion planning by improved differential evolution

International Nuclear Information System (INIS)

Georgilakis, Pavlos S.

2010-01-01

The restructuring and deregulation has exposed the transmission planner to new objectives and uncertainties. As a result, new criteria and approaches are needed for transmission expansion planning (TEP) in deregulated electricity markets. This paper proposes a new market-based approach for TEP. An improved differential evolution (IDE) model is proposed for the solution of this new market-based TEP problem. The modifications of IDE in comparison to the simple differential evolution method are: (1) the scaling factor F is varied randomly within some range, (2) an auxiliary set is employed to enhance the diversity of the population, (3) the newly generated trial vector is compared with the nearest parent, and (4) the simple feasibility rule is used to treat the constraints. Results from the application of the proposed method on the IEEE 30-bus test system demonstrate the feasibility and practicality of the proposed IDE for the solution of TEP problem. (author)

Optimal pricing and marketing planning for deteriorating items.

Science.gov (United States)

Moosavi Tabatabaei, Seyed Reza; Sadjadi, Seyed Jafar; Makui, Ahmad

2017-01-01

Optimal pricing and marketing planning plays an essential role in production decisions on deteriorating items. This paper presents a mathematical model for a three-level supply chain, which includes one producer, one distributor and one retailer. The proposed study considers the production of a deteriorating item where demand is influenced by price, marketing expenditure, quality of product and after-sales service expenditures. The proposed model is formulated as a geometric programming with 5 degrees of difficulty and the problem is solved using the recent advances in optimization techniques. The study is supported by several numerical examples and sensitivity analysis is performed to analyze the effects of the changes in different parameters on the optimal solution. The preliminary results indicate that with the change in parameters influencing on demand, inventory holding, inventory deteriorating and set-up costs change and also significantly affect total revenue.

Marketing strategies for academic libraries

OpenAIRE

Jung, Claudia

2008-01-01

This assignment is about the development of a general strategic marketing plan for academic libraries in Germany and can be used as a guideline for libraries that want to develop concrete marketing strategies for several products and services. Two examples of marketing projects are at its end presented for linking theoretical approaches to practice. Finally the development of an own marketing strategy for “information literacy” builds the last part of the assignment.

Plan de marketing para locales de venta de carne porcina

OpenAIRE

Córdoba, Federico Nicolás

2016-01-01

Tesis (maestría en dirección de negocios) -- Universidad Nacional de Córdoba. Facultad de Ciencias Económicas; Argentina, 2016 El presente documento tomará como referencia para la elaboración de un Plan de Marketing para la implementación de productos pre-elaborados en los locales pertenecientes a la empresa Cerdo de los Llanos S.A.P.E.M., radicada en la provincia de La Rioja, Argentina. Instalada ya desde el año 2012 como una de las mayores apuestas productivas de un Plan Económico Provin...

“SCANDAGRA LATVIA” LTD MARKETING COMMUNICATIONS RESEARCH

OpenAIRE

Kotāne, Dagnija; Arbidāne, Iluta

2017-01-01

The topic: “Scandagra Latvia” Ltd. marketing communications research. The problem to be studied: “Scandagra Latvia” Ltd. marketing communications plan does not cover the target audience hindering the company from faster development. Detailed marketing communications planning can help the company to make their marketing activities more target-audience oriented and with higher potential returns, that can give a positive result– new clients. The aim of the research: to investigate marketing comm...

THE OUTBURST OF MODERN MARKET DEVELOPMENT (HYPERMART, MALL AND THE KINDS

Directory of Open Access Journals (Sweden)

Murni Ediati

2012-02-01

Full Text Available Urban areas in Indonesia have tended to grow with little control or order in recent years, and this problemincludes the problem of modern markets. The emergence of modern market centers in Indonesia has given anew color to commerce activities. Opinions pro and contra have appeared about the emergence of thesecommercial centers. There are the various interests and needs of the actors such as investors, society, andgovernment in the emergence of malls, plazas, hypermarts, and groceries. The interests focus on the need toimprove tax revenue, regional compensation, inclusion of employees, improvement of trade, and the fulfillmentof people living standbards. Recently, the fast-growing modern markets have caused many controversies.However, government policies and decisions still support the emergence of such modern trade centers. Thesemodern markets compete with traditional markets. Although the traditional markets have their own marketsegments, modern markets should not allowed to wipe out them out. Based on these reasons, therefore, thegovernment should make strict, fair, and neutral regional policies (regional regulation such as zoning rule andurban planning concepts for upcoming 50 years. Moreover, the government should improve the role oforganizers and urban planners as the managers, and enrich the market with pluralistic and comprehensiveconcepts sustainable development and social participation, something which is often neglected in urbanplanning.

Internet Marketing Research: Opportunities and Problems

NARCIS (Netherlands)

Furrer, O.F.G.; Sudharshan, D.

2001-01-01

The Internet is promised a brilliant future among the favorite tools of marketing researchers. Develops a typology of Internet marketing surveys showing the existence of eight different designs that can be used by marketers. However, researchers who plan to develop research using the Internet need

MARKETING AND LOGISTICS INFRASTRUCTURE DEVELOPMENT OF THE TRANSPORT SERVICES MARKET

OpenAIRE

Kopytko, V. I.

2009-01-01

Taking into account the modern trends of world economy development, the opportunities of increasing the competitiveness of the Ukrainian transport system on the base of marketing-logistical providing the development of infrastructure of transport services market are presented. The analysis of marketing-logistical approaches of estimation of the efficiency of operation of transport infrastructure objects is performed. The condition of theoretical and practical aspects of the transport services...

76 FR 81487 - Application of the Energy Planning and Management Program Power Marketing Initiative to the...

Science.gov (United States)

2011-12-28

... Management Program Power Marketing Initiative to the Boulder Canyon Project Post-2017 Remarketing AGENCY... . Information regarding Western's BCP Post-2017 marketing efforts, the Energy Management and Planning Program... Proposals. SUMMARY: The Western Area Power Administration (Western), a Federal power marketing agency of the...

76 FR 23583 - Application of the Energy Planning and Management Program Power Marketing Initiative to the...

Science.gov (United States)

2011-04-27

... Management Program Power Marketing Initiative to the Boulder Canyon Project AGENCY: Western Area Power... Area Power Administration (Western), a Federal power marketing agency of the Department of Energy (DOE), will apply the Energy Planning and Management Program (Program) Power Marketing Initiative (PMI), as...

Plan de Comunicación o Estrategia de Marketing de Contenidos para una Biblioteca Especializada

OpenAIRE

Cediel-Sáez, Raquel

2015-01-01

This is a proposed Communication Plan or Content Marketing Strategy for specialized library made during the "Content Marketing Application Files, Libraries and Documentary Units" course taught by the teacher, Belen Pérez Lorenzo, in SEDIC.

Establishing a PR Plan for Each School: Guidelines to Plan for Public Relations and Marketing for Individual Schools.

Science.gov (United States)

Journal of Educational Public Relations, 1989

1989-01-01

Presented are two plans for elementary and secondary school public relations and marketing. Emphasized are staff, parent, principal and student communication skills as well as activities designed to assess community and parent concerns. (SI)

TRICARE Marketing

Science.gov (United States)

1999-10-21

definitive. It stated that: Marketing is much more than advertising or promotion materials. Marketing is a foundation for building a business strategy ; it...objectives, and strategies for marketing TRICARE. However, the Director provided the plan for information; none of the recipients of the plan were...overarching goal and extensively in the marketing strategies section. Specifically, the Marketing Plan states that strategies employed to accomplish

Integrating market share models with network optimizing models for strategic planning in an oil pipeline company

International Nuclear Information System (INIS)

Smith, L.D.; Moses, S.W.

1991-01-01

Mathematical models of market share are constructed to describe the distribution of petroleum products from pipeline terminals, water terminals and refineries in the midcontinental United States. Network distribution models are developed to analyse the constraints and economics of alternative distribution systems. This paper describes how the two types of models were integrated for strategic planning in an oil pipeline company

Organizational and market factors associated with leadership development programs in hospitals: a national study.

Science.gov (United States)

Kim, Tae Hyun; Thompson, Jon M

2012-01-01

Effective leadership in hospitals is widely recognized as the key to organizational performance. Clinical, financial, and operational performance is increasingly being linked to the leadership practices of hospital managers. Moreover, effective leadership has been described as a means to achieve competitive advantage. Recent environmental forces, including reimbursement changes and increased competition, have prompted many hospitals to focus on building leadership competencies to successfully address these challenges. Using the resource dependence theory as our conceptual framework, we present results from a national study of hospitals examining the association of organizational and market factors with the provision of leadership development program activities, including the presence of a leadership development program, a diversity plan, a program for succession planning, and career development resources. The data are taken from the American Hospital Association's (AHA) 2008 Survey of Hospitals, the Area Resource File, and the Centers for Medicare & Medicaid Services. The results of multilevel logistic regressions of each leadership development program activity on organizational and market factors indicate that hospital size, system and network affiliation, and accreditation are significantly and positively associated with all leadership development program activities. The market factors significantly associated with all leadership development activities include a positive odds ratio for metropolitan statistical area location and a negative odds ratio for the percentage of the hospital's service area population that is female and minority. For-profit hospitals are less likely to provide leadership development program activities. Additional findings are presented, and the implications for hospital management are discussed.

MARKETING AND LOGISTICS INFRASTRUCTURE DEVELOPMENT OF THE TRANSPORT SERVICES MARKET

Directory of Open Access Journals (Sweden)

V. I. Kopytko

2009-02-01

Full Text Available Taking into account the modern trends of world economy development, the opportunities of increasing the competitiveness of the Ukrainian transport system on the base of marketing-logistical providing the development of infrastructure of transport services market are presented. The analysis of marketing-logistical approaches of estimation of the efficiency of operation of transport infrastructure objects is performed. The condition of theoretical and practical aspects of the transport services market is elucidated, the examples of logistical concepts are given, considering the work experience of transport enterprises, the ways of formation of regional transport-logistical associations are offered.

Diseño de un plan de marketing para mejorar el posicionamiento de la microempresa que fabrica ropa deportiva, confecciones Isabel del Valle de Tumbaco.

OpenAIRE

Cajas Banegas, Cinthya Belén; Pacheco Tonato, Marlene Isabel

2014-01-01

This thesis aims to determine the most effective market strategies to achieve the positioning of "Confecciones Isabel", whereas provided that its objective is aimed at notably help the community to offer sports garments made with intelligent fabric. The research aims to develop a "design of a Marketing plan. to improve the positioning of microenterprise "Confecciones Isabel", which will allow to establish strategies and action plans to help microenterprise to position their products and in...

Strategy development marketing commercial enterprise

OpenAIRE

Shatalov D. S.; Hamidova O. M.

2016-01-01

in the scientific article the necessity of development and implementation of marketing strategies in the activity of any commercial enterprise, we give a meaningful description of the concept of «marketing strategy» and develop requirements for the selection strategy of trade enterprise.

Proceedings of the 13th forum: Croatian Energy Day: Long-term planning and consumer supply safety in open market conditions

International Nuclear Information System (INIS)

Granic, G.; Jelavic, B.

2004-01-01

The process of opening up the energy market has been proceeding at an accelerating pace; legislative and institutional prerequisites have come into existence for a transparent and nondiscriminatory approach to energy systems (networks), and for an easy market access to suppliers by granting customers the right of supplier choice. National borders - once an obstacle to energy market development - are thus eliminated. Advantages of this sort of development strategy for energy markets include top-quality competition and market de-monopolization, which in turn, as a rule, imply a more favorable position for the users of energy system services, for energy buyers / purchasers, and for consumers. However, the coexistence of internal (national) and international competitions raises the issue of the framework and contents of long-term planning, as well as of the liability of states and government institutions for the adequacy, security, and stability of energy sources, and consequently for customer supply security

77 FR 19280 - Increasing Market and Planning Efficiency Through Improved Software; Notice of Technical...

Science.gov (United States)

2012-03-30

... concerns that current system data quality might not allow for an AC optimal power flow model to be properly... Market and Planning Efficiency Through Improved Software; Notice of Technical Conference: Increasing Real-Time and Day- Ahead Market Efficiency Through Improved Software Take notice that Commission staff will...

Hanford Site Development Plan

International Nuclear Information System (INIS)

Rinne, C.A.; Curry, R.H.; Hagan, J.W.; Seiler, S.W.; Sommer, D.J.; Yancey, E.F.

1990-01-01

The Hanford Site Development Plan (Site Development Plan) is intended to guide the short- and long-range development and use of the Hanford Site. All acquisition, development, and permanent facility use at the Hanford Site will conform to the approved plan. The Site Development Plan also serves as the base document for all subsequent studies that involve use of facilities at the Site. This revision is an update of a previous plan. The executive summary presents the highlights of the five major topics covered in the Site Development Plan: general site information, existing conditions, planning analysis, Master Plan, and Five-Year Plan. 56 refs., 67 figs., 31 tabs

Hanford Site Development Plan

Energy Technology Data Exchange (ETDEWEB)

Rinne, C.A.; Curry, R.H.; Hagan, J.W.; Seiler, S.W.; Sommer, D.J. (Westinghouse Hanford Co., Richland, WA (USA)); Yancey, E.F. (Pacific Northwest Lab., Richland, WA (USA))

1990-01-01

The Hanford Site Development Plan (Site Development Plan) is intended to guide the short- and long-range development and use of the Hanford Site. All acquisition, development, and permanent facility use at the Hanford Site will conform to the approved plan. The Site Development Plan also serves as the base document for all subsequent studies that involve use of facilities at the Site. This revision is an update of a previous plan. The executive summary presents the highlights of the five major topics covered in the Site Development Plan: general site information, existing conditions, planning analysis, Master Plan, and Five-Year Plan. 56 refs., 67 figs., 31 tabs.

Global PV Market Development

International Nuclear Information System (INIS)

Schmidt, F.

2009-01-01

The dawn of 2009 saw several events which caused major turbulence in the global photovoltaic industry. In 2008 the Spanish PV market grew beyond all expectations and even outranked Germany as the world's number one market. However, the promotion scheme was modified and a market cap was introduced in 2009, cutting back the maximum capacity to be installed to about the level of 2007. In addition, the industry is facing an oversupply of PV modules and a harsh recession which is significantly affecting the traditionally strong PV markets. International photovoltaic companies are challenged by a changing market situation: all of a sudden, competition has increased significantly, pushing the customer to the fore. As a result, a consolidation process is expected within the PV industry worldwide. However, the story is not all negative. In the U.S., the election of Barack Obama may be seen as the starting signal for a massive expansion in PV, likely to bring the country to first place globally within the next five years. Furthermore, different markets and market segments are being opened up - especially in Europe - thanks to the gradual arrival of generation parity and new PV support mechanisms. EuPD Research has observed and studied international PV markets since its foundation. The information included in the presentation is based on a wide range of quantitative and qualitative studies that EuPD Research has conducted in the key markets since 2002. Florian Schmidt, EuPD Research's Head of Product Management, will give an overview of the global PV market and how it is developing in this crucial year 2009. Aspects such as technology development, production capacities and the demand side will be included, with a special emphasis on the European PV markets. So far Chinese PV companies have often benefited from the booming PV markets in Europe, above all Germany and Spain. Due to the lack of domestic market, the Chinese industry strongly depends on the export and is

An Experimental Model for Market Penetration.

Science.gov (United States)

Caren, William L.

1987-01-01

A plan for college market penetration that has been successful in increasing the applicant pool for one institution is outlined and discussed. It includes development of performance objectives, a schedule, a promotional plan, market survey, and promotional activities including alumni, media, and other community resources. (MSE)

Marketing: Educators' New Buzz Word.

Science.gov (United States)

Cotoia, Anthony M.

1988-01-01

Suggests that educators lack understanding of the nature of marketing and the collegiate product. Establishes priorities for developing a marketing plan, identifies the potential benefits and inevitable problems of a marketing program, and offers examples of successful promotional activities. (DMM)

Social marketing to plan a fall prevention program for Latino construction workers.

Science.gov (United States)

Menzel, Nancy N; Shrestha, Pramen P

2012-08-01

Latino construction workers experience disparities in occupational death and injury rates. The Occupational Safety and Health Administration funded a fall prevention training program at the University of Nevada, Las Vegas in response to sharp increases in fall-related accidents from 2005 to 2007. The grant's purpose was to improve fall protection for construction workers, with a focus on Latinos. This study assessed the effectiveness of social marketing for increasing fall prevention behaviors. A multi-disciplinary team used a social marketing approach to plan the program. We conducted same day class evaluations and follow-up interviews 8 weeks later. The classes met trainee needs as evidenced by class evaluations and increased safety behaviors. However, Spanish-speaking Latinos did not attend in the same proportion as their representation in the Las Vegas population. A social marketing approach to planning was helpful to customize the training to Latino worker needs. However, due to the limitations of behavior change strategies, future programs should target employers and their obligation to provide safer workplaces. Copyright © 2012 Wiley Periodicals, Inc.

24 CFR 886.121 - Marketing.

Science.gov (United States)

2010-04-01

... 24 Housing and Urban Development 4 2010-04-01 2010-04-01 false Marketing. 886.121 Section 886.121... Projects With HUD-Insured and HUD-Held Mortgages § 886.121 Marketing. (a) Marketing of units and selection... Housing Marketing Plan, if required, and with all regulations relating to fair housing advertising...

Optimal pricing and marketing planning for deteriorating items.

Directory of Open Access Journals (Sweden)

Seyed Reza Moosavi Tabatabaei

Full Text Available Optimal pricing and marketing planning plays an essential role in production decisions on deteriorating items. This paper presents a mathematical model for a three-level supply chain, which includes one producer, one distributor and one retailer. The proposed study considers the production of a deteriorating item where demand is influenced by price, marketing expenditure, quality of product and after-sales service expenditures. The proposed model is formulated as a geometric programming with 5 degrees of difficulty and the problem is solved using the recent advances in optimization techniques. The study is supported by several numerical examples and sensitivity analysis is performed to analyze the effects of the changes in different parameters on the optimal solution. The preliminary results indicate that with the change in parameters influencing on demand, inventory holding, inventory deteriorating and set-up costs change and also significantly affect total revenue.

Optimal pricing and marketing planning for deteriorating items

Science.gov (United States)

Moosavi Tabatabaei, Seyed Reza; Sadjadi, Seyed Jafar; Makui, Ahmad

2017-01-01

Optimal pricing and marketing planning plays an essential role in production decisions on deteriorating items. This paper presents a mathematical model for a three-level supply chain, which includes one producer, one distributor and one retailer. The proposed study considers the production of a deteriorating item where demand is influenced by price, marketing expenditure, quality of product and after-sales service expenditures. The proposed model is formulated as a geometric programming with 5 degrees of difficulty and the problem is solved using the recent advances in optimization techniques. The study is supported by several numerical examples and sensitivity analysis is performed to analyze the effects of the changes in different parameters on the optimal solution. The preliminary results indicate that with the change in parameters influencing on demand, inventory holding, inventory deteriorating and set-up costs change and also significantly affect total revenue. PMID:28306750

A marketing plan for health care in the financial district of San Francisco.

Science.gov (United States)

Evans, S

1987-01-01

The development of a corporate health marketing program for the Medical Pavilion was based on three assumptions. 1. Medical Pavilion will contribute positively to health care cost containment for employers by providing convenient, quality medical care which will help to reduce employee time lost from work due to physician visits, and through health screening, early diagnosis, and out-patient procedures, decrease unnecessary hospitalization. 2. The level of awareness among chief executive officers, benefits directors, corporate medical directors, and employees will be positively related to utilization of health services at the Medical Pavilion. 3. The Medical Pavilion will be organized on a private practice model; although special programs related to employer coverage and specific benefits may be considered separately. The recommended goals of the corporate health program of the Medical Pavilion were as follows: 1. To develop demographic profiles based on current utilization of medical services in a random sample to corporations in the Financial District. 2. To design a survey of corporate leadership to determine a needs assessment strategy for the development of preventive health services programs to be offered at the Medical Pavilion. 3. To select an advertising and public relations agency; and determine the marketing bridges, for the first year and the following five year period. 4. To evaluate effectiveness of the corporate health marketing plan referral data collected through the Management Information System to be established at the Medical Pavilion.

Priming the green heating and cooling market for take-off : Renewable Energy Deployment Initiative strategic business plan 9-51, 2004-2007

International Nuclear Information System (INIS)

2005-01-01

The Renewable Energy Deployment Initiative (REDI) is a program which focuses on the development of green heating and cooling (GH and C) initiatives. A strategic plan to support market penetration of renewable technologies was presented in this paper. Strategies to increase market stimulation included increased incentives to influence GH and C penetration rates as well as the launching of commercial-scale pilot projects to demonstrate the viability of GH and C systems in the residential sector. Various performance-based incentives were outlined that aimed to encourage managers of federal facilities to use more GH and C technologies. Plans for new pilot projects and the installation of 600 active solar thermal and biomass combustion systems were outlined. Strategic partnerships and alliances that supported organizations positioned to influence the uptake of GH and C systems were presented, as well as strategies to expand and develop new partnerships with organizations serving northern and Aboriginal communities. Initiatives to support the development and self-sufficiency of GH and C networks were presented. Formal coordination mechanisms with other federal facilities and technology transfer programs were outlined, as well as a new partnership performance framework. Strategies to form systematic collaborations with agencies involved in the built environment were presented. Various training and educational partnerships were reviewed. Updates to simulation software and other tools to improve project feasibility analysis were presented. Issues concerning the development of standards and certification protocols for GH and C systems were evaluated. Plans to develop and implement a renewable energy training strategy and action plan for the Canadian community college network were outlined. An overview of information, knowledge and outreach strategies was presented, as well as various strategies focused on market research and consumer needs, attitudes and motivation. An

Transmission investment and planning in deregulated market environment : a literature survey (part 2)

International Nuclear Information System (INIS)

Wen, F.; Wu, F.F.

2005-01-01

This paper is the second half of a 2-part paper that provided details of a comprehensive survey of issues related to transmission investment and expansion planning in the electricity market. Results of the survey suggested that transmission regulation is needed to provide a fair playing field for competition and to ensure that transmission networks are optimally expanded while also meeting reliability constraints. Regulations will create further incentives for cost reduction while ensuring that regulated firms have assurance of cost recovery. Transmission planning should be controlled or monitored by a government organization or regulator. Legislation is needed to ensure that regulatory authorities can enforce reliability criteria. Mandatory reliability standards and metrics for reliability services should be implemented. The economic benefits of transmission expansion in a deregulated market should be modelled using non-deterministic approaches. It was concluded that transmission expansion plans should be able to meet future transmission capacity requirements, secure returns on investment, and ensure reliability levels for customers. Various international transmission expansion plans were also provided. 38 refs

24 CFR 886.321 - Marketing.

Science.gov (United States)

2010-04-01

... 24 Housing and Urban Development 4 2010-04-01 2010-04-01 false Marketing. 886.321 Section 886.321... the Disposition of HUD-Owned Projects § 886.321 Marketing. (a) Marketing in accordance with HUD-Approved Plan. Marketing of units and selection of families by the owner shall be in accordance with the...

Strategic Marketing: The President's Perspective.

Science.gov (United States)

Pappas, Richard J.; Shaink, M. Richard

1994-01-01

Provides a step-by-step guide to developing a college marketing plan. Identifying a target market and determining an appropriate mix of promotional strategies are considered key to the process. Highlights the college president's role in the marketing process, indicating that, although the president is the chief marketer, all employees must be…

Transnational Markets for Sustainable Development Governance

DEFF Research Database (Denmark)

Gallemore, Caleb; Jespersen, Kristjan

2016-01-01

, which results in selection of projects based on the presence of transnational brokers or familiar partners or as part of a strategy of spatial specialization. Conceptualizing the choices made in this matching market as an affiliation network connecting donors to sponsored projects, we utilize......Transnational sustainable development—that is, sustainable development policy initiatives involving actors in multiple countries—often involves donor sponsorship of sustainable development projects, similar to matching markets like venture capital, employment searches, or college admissions....... These transaction systems, also known as matching markets, can be seen in a variety of phenomena in transnational development governance, including private aid, public–private sustainable development projects, and transnational polycentric governance initiatives. In this paper, we utilize the matching market...

The Theoretical Foundations of the Organizational-Economic Mechanism for the Functioning and Development of the Internal Labor Market

Directory of Open Access Journals (Sweden)

Chakalova Kseniia O.

2017-10-01

Full Text Available The article is aimed at studying the theoretical foundations of the organizational-economic mechanism for the functioning and development of the internal labor market. The essence of the organizational-economic mechanism for the functioning and development of the internal labor market is highlighted. The main structural elements of the suggested mechanism have been characterized, including actors and facilities, factors and resources, regulation methods and institutions of the internal labor market, the main processes of staff management in the internal labor market (planning, promotion, development, and motivation of staff, as well as the nature of interactions with the external labor market and the features of the diagnostics of efficiency of the mechanism. The political, economic, social, and organizational groups of factors, influencing the internal labor market, have been provided. The regulation methods used by each actor in the internal labor market have been presented. Indicators for evaluating efficiency of the organizational-economic mechanism for the functioning and development of the internal labor market have been defined.

Photovoltaic marketing in developing countries

International Nuclear Information System (INIS)

Muntasser, M.A.; Bara, M.F.; Quadri, H.A.; El-Tarabelsi, R.; La-azebi, I.F.

2000-01-01

Photovoltaic (PV) insolation-harnessing is acknowledged as the most practical economic solution to meet the requirements of one hundred million people without electricity in the developing countries. Industrialised countries in particular, have been active in utilising such technologies because they can afford the current peak watt prices of US $3-15 for such systems. The market in those countries will soon be close to saturation and attention by suppliers will have to be shifted to the already established larger market in less developed countries (LDCs). PV marketing in these developing countries, i.e. ability to penetrate the potential market, is facing tremendous hurdles. This paper reviews the present status and future directions of the PV market in developing countries as well as discusses the current technical, social, financial or geopolitical barriers and constraints, which are in line with the trends in the world. The paper concludes by making a global policy package proposal, in terms of an appeal on the global community concerned with PV to propagate proposal, in terms of an appeal on the global community concerned with PV to propagate this proposal more convincingly, perhaps to emanate from an internationally recognised 'forum', like a PV conference and exhibition, with cooperation and participation of PV manufacturers, suppliers, industrialised countries, NGOs, financial institutions and developing countries. (Author)

Sales and marketing's partnership role in class A MRP II (material requirements planning).

Science.gov (United States)

Dougherty, J R; Lerner, W

1994-08-01

As the material and requirements planning (MRP) II process has evolved, many companies have discovered that the process is greatly enhanced when the entire business participates. The sales and operations planning process is the forum for the businesswide decisions concerning sales, production, and inventory. Sales and marketing must be integral parts of these decision-making activities.

Stakeholder perceptions of a total market approach to family planning in Nicaragua.

Science.gov (United States)

Drake, Jennifer Kidwell; Espinoza, Henry; Suraratdecha, Chutima; Lacayo, Yann; Keith, Bonnie M; Vail, Janet G

2011-05-01

To assess private-sector stakeholders' and donors' perceptions of a total market approach (TMA) to family planning in Nicaragua in the context of decreased funding; to build evidence for potential strategies and mechanisms for TMA implementation (including public-private partnerships (PPPs)); and to identify information gaps and future priorities for related research and advocacy. A descriptive exploratory study was conducted in various locations in Nicaragua from March to April 2010. A total of 24 key private-sector stakeholders and donors were interviewed and their responses analyzed using two questionnaires and a stakeholder analysis tool (PolicyMakerTM software). All survey participants supported a TMA, and public-private collaboration, in family planning in Nicaragua. Based on the survey responses, opportunities for further developing PPPs for family planning include building on and expanding existing governmental frameworks, such as Nicaragua's current coordination mechanism for contraceptive security. Obstacles include the lack of ongoing government engagement with the commercial (for-profit) sector and confusion about regulations for its involvement in family planning. Strategies for strengthening existing PPPs include establishing a coordination mechanism specifically for the commercial sector and collecting and disseminating evidence supporting public-private collaboration in family planning. There was no formal or absolute opposition to a TMA or PPPs in family planning in Nicaragua among a group of diverse nongovernmental stakeholders and donors. This type of study can help identify strategies to mobilize existing and potential advocates in achieving articulated policy goals, including diversification of funding sources for family planning to achieve contraceptive security.

A New Development in Online Marketing: Introducing Digital Inbound Marketing

Directory of Open Access Journals (Sweden)

Alin OPREANA

2015-08-01

Full Text Available Particularly in online settings, marketing is undergoing a transformation. Online business can no longer rely on traditional marketing tactics and campaigns to attract, retain and expand consumers because there is a transformation in how people interact with brands and companies, how they shop and buy in online and offline settings. Traditional marketing is no longer a viable option because it focuses on pushing a message out. In online business framework, a new marketing development has arisen, namely digital inbound marketing. This new marketing type is focused on attracting valuable consumers (potential, existing, or aspirational that choose to interact with a particular company that provides them with something useful. In this paper, we propose a definition for digital inbound marketing and examine the online strategies associated with this concept: brand-focused marketing communications, content marketing, social media marketing, and search engine optimization.

Development Plan of the Sub sector Coal 1997, 2005

International Nuclear Information System (INIS)

1996-11-01

This third version of the Development Plan of the Sub-sector Coal, subsequent to the editions of 1994 and 1995, it not only obeys the initial purpose of upgrading the plan annually, but to that, there being it conceived from a principle as an indicative and dynamic plan, they have happened circumstances, such as new laws and regulations, changes in the national and international market, variations in the energy politics of the country and other that force to their upgrade. The plan, although it maintains the general structure of the previous versions, fixed as planning Bureau horizon the year 2005, and it contemplates some actions to advance on the part of the State, represented by Ecocarbon. They settle down this way, strategic objectives for each one of their programs that they should be translated in the achievement of the end enunciated in the precedent paragraph. As the achievement of the auto- sustainability of the mining in the proposed term cannot be reached without the participation and the commitment of the private sector that it is the main actor in the development of the industry, the plan it includes an agreement of commitment, signed by authorized representatives guided to the achievement of the looked for objective. It is clear that, to reach the enunciated objective, a permanent evaluation of the goals, the planning bureau of the sub-sector is needed it should stay, looking for the participation of the carboniferous private sector to reach a progressive development of the mining of the coal and of the industry in general

7 CFR 1250.314 - Plans and projects.

Science.gov (United States)

2010-01-01

... research, consumer and producer education, advertising, marketing, product development, and promotion plans... 7 Agriculture 10 2010-01-01 2010-01-01 false Plans and projects. 1250.314 Section 1250.314 Agriculture Regulations of the Department of Agriculture (Continued) AGRICULTURAL MARKETING SERVICE (MARKETING...

Acquisitions by EMNCs in Developed Markets

DEFF Research Database (Denmark)

Rabbiosi, Larissa; Elia, Stefano; Bertoni, Fabio

2012-01-01

Building on an organisational learning perspective, we argue that emerging market firms’ international experience and home-country characteristics are core sources of learning. Furthermore, we argue that these factors constitute important determinants of emerging market firms’ acquisition behaviour...... in developed countries (south-north acquisitions). We test our hypotheses on a sample of 808 south-north acquisitions. The acquisitions were undertaken in Europe, Japan and North America (Canada and the US) between 1999 and 2008 by firms from the emerging economies of Brazil, Russia, India and China....... As suggested by the internationalisation process model, our results show that emerging market firms undertake acquisitions in developed countries in an incremental fashion. Acquisition experience in developed markets increases the likelihood of exploitative expansion, while acquisition experience in developing...

Strategic plan for the development of core technologies for the Korean advanced nuclear power reactor for export

International Nuclear Information System (INIS)

Moon, Joo Hyun; Cho, Young Ho

2010-01-01

With the soaring oil price and worsening global warming, nuclear power has attracted considerable attention on a global scale and a new large market of nuclear power plants (NPPs) is expected. The Korean government aims to export up to 10 NPPs by 2012, based on the successful export of 2 NPPs to the UAE in 2009. It is also going to develop a follow-up model of the Advanced Power Reactor (APR) 1400, and join the world's NPP market under the banner of Korea's original reactor type. For this, it promulgated the strategic plan, NuTech 2012, a technology development plan intended for the early acquisition of core technologies for the Korean advanced NPP design and domestic production of the main components in NPP. This paper introduces the strategic plan of NuTech 2012. (orig.)

Planning uncertainties, market risks and new environmental choices: Winning least cost planning combinations

International Nuclear Information System (INIS)

Violette, D.; Lang, C.

1990-01-01

Utility demand and supply-side planners will face new challenges from environmental regulations. Under current proposals, every ton of pollutant will have a cost to utilities, not just the tons that put them over the allowable limit. Planners will have to account for these new costs. To do this, planners need to start tracking emissions implementation actions today, and begin strategies for future regulatory changes. Current legislative proposals include a tax on the carbon content of fuels to curb emissions of greenhouse gases and substantial reductions in sulfur dioxide and nitrogen oxide emissions. The important issue for planners is the flexible compliance requirements within these regulatory changes. The acid rain proposals, for example, include a market-based emissions trading system for emissions allowances. Whenever there is a competitive market, there are market risks, and potential winners and losers. Utilities need to be prepared to analyze and mitigate these risks. Integrated least cost planing is one way a utility will have to meet this challenge. Planning involves uncertainty and risk. The wide array of compliance choices create countless combinations of strategies for utilities to comply with the new emissions regulations. This paper discusses new compliance strategies, demand-side management (DSM) as a compliance strategy, solutions to DSM traps, and the compliance strategy game

A focus on the consumer: social marketing for change.

Science.gov (United States)

Lucaire, L E

1985-01-01

Social marketing is the application of commercial marketing principles to advance a social cause, issue, behavior, product, or service. Social marketing has added a framework to social efforts that heretofore lacked organization and has inspired projects that otherwise might never have been initiated. In the US, social marketing techniques have been particularly successful in the health field. Although advertising and other communications are central to social marketing, the discipline also depends upon other elements of what is termed the marketing mix: product, price, place, and promotion. Social marketing is a cyclical process involving 6 steps: analysis; planning; development, testing, and refining elements of the plan; implementation; assessment of in-market effectiveness; and feedback. In developing countries, health has similarly been the greatest beneficiary to date of applied social marketing techniques. Family planning programs and oral rehydration therapy (ORT) projects have used social marketing techniques effectively in numerous developing countries. Social marketing has been even more widely applied in the sale of contraceptives in developing countries. Contraceptive social marketing (CSM) programs are well established in Bangladesh, Sri Lanka, India, Thailand, Nepal, Colombia, El Salvador, Jamaica, Mexico, and Egypt. More recently programs have been established in Honduras, Guatemala, Barbados, St. Vincent, and St. Lucia. SOMARC (Social Marketing for Change) is a project funded by the US Agency for International Development (AID) and is working with existing CSM programs and helping to launch new CSM programs. CSM programs are successfully functioning as legitimate marketing organizations in developing countries and are using local private sector resources in the process. Program results are encouraging. Social marketing requires both experience and sensitivity to local conditions. Many developing countries now have their own marketing resources

GTRgaz: investment plan

International Nuclear Information System (INIS)

Anon.

2007-01-01

GTRgaz company published on June 2007 its indicative development plan for the 10 years to come. This document serves as a communication vector between GTRgaz and the actors of the market and presents the projects of development of the gas transportation network as defined on the basis of the evolution of French and European markets, and on the knowledge of capacity needs directly or indirectly expressed by the suppliers community. This article summarizes the different points of this plan: reduction of the number of balancing points, development of interconnection capacities, development of output capacities, network free interplay improvement beyond 2013. (J.S.)

The development of socially responsible marketing

Directory of Open Access Journals (Sweden)

Stanković Ljiljana

2012-01-01

Full Text Available In contemporary knowledge-based economy characterized by fast and turbulent changes, the achieved competitive advantage is much more exposed to hazards in contrast to earlier periods. Companies are forced to constantly create new business opportunities in order to respond to the challenges that are generated by the impact of numerous primarily technological and market changes. However, there is a small number of companies, with arranged organization and strategy, that support the requests for the research and creation of sustainable business and marketing strategies. The global scene conditioned by the development of new markets and developing economies requires changes in marketing approaches and strategy adaptation. The realization of superior business performances in global environment is related to the acquirement and adaption to new challenges and trends. The trend that questions the business activity of many companies is the requests for responsible behavior of enterprises in the market and acceptance of ethical, moral and environmental principles. There are more and more evident requests for aligning of business and marketing decisions with the aims of socially responsible business. The development of socially responsible marketing is the imperative of economic and social success. The authors point to the role and importance of innovation in marketing approaches, the need for enhancement of socially responsible marketing with the aim of improving its business performance and successful positioning.

[Ethical issues in a market dispute between clinical laboratories and a health plan: case report].

Science.gov (United States)

Pinheiro, Malone Santos; de Brito, Ana Maria Guedes; Jeraldo, Verônica de Lourdes Sierpe; Pinheiro, Kariny Souza

2011-01-01

In Brazil the private health plans appear as an alternative to the public health assistance. This segment suffered great intensification in the seventies and eighties, culminating in the entry of large insurance company in the scenario of supplementary medicine. Quickly, the service providers associated with these insurance companies, consolidating them in the market and triggering a relationship of dependency. This article analyzed, in the form of a case report, a marketing dispute between clinical laboratories and a health plan, emphasizing the moral and ethical aspects involved in this episode.

Marketing Reference Services.

Science.gov (United States)

Norman, O. Gene

1995-01-01

Relates the marketing concept to library reference services. Highlights include a review of the literature and an overview of marketing, including research, the marketing mix, strategic plan, marketing plan, and marketing audit. Marketing principles are applied to reference services through the marketing mix elements of product, price, place, and…

Delivering market-based access to clean cooking fuel for displaced populations the Kigoma region, Tanzania: a business plan

DEFF Research Database (Denmark)

Rivoal, Morgane; Haselip, James Arthur

the relatively high financial and non-financial costs of woodfuel and charcoal use in the camp, which in turn is a function of the size and profile of the camp. Where there is a willingness to pay (WTP) for any given good or service, but where the market is constrained in meeting this demand (such...... as in a refugee camp), there is a need for an intervention to create a market. This market creation plan is the outcome of various discussions with key stakeholders which took place between November 2017 and January 2018, the full list is presented in section 7. It intends to give a clear picture...... of the opportunities and challenges, along with the different options available to developing a market for LPG in the Kigoma region. The aims and intended outcomes of the LPG market creation programme support the Tanzanian government's ambition to scale up the use of LPG across the nation. In the context...

Strategic market segmentation

Directory of Open Access Journals (Sweden)

Maričić Branko R.

2015-01-01

Full Text Available Strategic planning of marketing activities is the basis of business success in modern business environment. Customers are not homogenous in their preferences and expectations. Formulating an adequate marketing strategy, focused on realization of company's strategic objectives, requires segmented approach to the market that appreciates differences in expectations and preferences of customers. One of significant activities in strategic planning of marketing activities is market segmentation. Strategic planning imposes a need to plan marketing activities according to strategically important segments on the long term basis. At the same time, there is a need to revise and adapt marketing activities on the short term basis. There are number of criteria based on which market segmentation is performed. The paper will consider effectiveness and efficiency of different market segmentation criteria based on empirical research of customer expectations and preferences. The analysis will include traditional criteria and criteria based on behavioral model. The research implications will be analyzed from the perspective of selection of the most adequate market segmentation criteria in strategic planning of marketing activities.

Developing marketing: Case hair salon Lumo

OpenAIRE

Carp, Rebecca

2017-01-01

Services marketing is a complex combination of different marketing strategies. Marketing something intangible can be challenging because of that nature. Digital era has brought many possibilities to marketing even for small businesses with less resources such as tight marketing budget. It is a fast-changing world but the current trends in marketing are being researched in this thesis to find ideas for the commissioner. The objective of this thesis is to find development ideas for the commissi...

Marketing Realities in Continuing Professional Education.

Science.gov (United States)

Craven, Ruth F.; DuHamel, Martha B.

2000-01-01

Describes tenets of continuing professional education marketing: identify target audience, define mission, assess community needs, identify competition, establish credibility, develop marketing plans, provide options, evaluate, and develop high-quality programs. Offers advice for pricing, cancellations, new courses, promotion expenses, direct…

The marketing of partial hospitalization.

Science.gov (United States)

Millsap, P; Brown, E; Kiser, L; Pruitt, D

1987-09-01

Health-care professionals are currently operating in the context of a rapidly changing health-care delivery system, including the move away from inpatient services to outpatient services in order to control costs. Those who practice in partial-hospital settings are in a position to offer effective, cost-efficient services; however, there continue to be obstacles which hinder appropriate utilization of the modality. The development and use of a well-designed marketing plan is one strategy for removing these obstacles. This paper presents a brief overview of the marketing process, ideas for developing a marketing plan, and several examples of specific marketing strategies as well as ways to monitor their effectiveness. Partial-hospital providers must take an active role in answering the calls for alternative sources of psychiatric care. A comprehensive, education-oriented marketing approach will increase the public's awareness of such alternatives and enable programs to survive in a competitive environment.

Diseño plan de marketing estratégico caso: Hotel-Restaurante El Castillo

OpenAIRE

García Merino, Elena

2013-01-01

Diseño de un plan de marketing estratégico para un establecimiento hotelero y de restauración de nueva creación en un entorno único, un castillo medieval. En este plan se realiza un estudio del mercado y del entorno y el plan de acción con objetivos y estrategias específicas, la ejecución y control de éste Grado en Turismo

Fuel cell two wheelers: Good market potential in Shanghai and the suggestions for development. Paper no. IGEC-1-145

International Nuclear Information System (INIS)

Li, L.; Yu, Z.; Gong, H.

2005-01-01

This paper presents the feasibility and the market potential for developing the Fuel Cell two-wheelers in Asia. Shanghai is taken as one case for this analysis. Based on the study of the transportation modal, the constitute of the vehicles both motored and non-motored, the future planning for the transportation and the market potential of two-wheelers requirement and the quick development market of Battery Bicycles in Shanghai, the potential market of Fuel Cell Two-wheelers in Shanghai is predicated. The predominance in the research and development for Fuel Cell stacks, the storage for the hydrogen and the local supply ability of hydrogen of Shanghai are also introduced. The Shanghai's Fuel Cell Market potential is also presented based on the population of motorcycles at last. The suggestions for the further development of Fuel Cell two-wheelers are proposed. (author)

In Search of Market Access: Why the Doha “Plan B” for December 2011 is likely to fail Erosion from Rules of Origin (Part II)

OpenAIRE

Carrere, Céline; De Melo, Jaime

2011-01-01

Once again the Doha Round negotiators are struggling to reach an agreement, this time by mid-December 2011 on a “plan B” package that would give increased market access to the Least Developed Countries (LDCs) under simplified rules of origin (RoO). We argue that in spite of some simplifying reforms by the EU and the US, administrative costs associated with establishing origin will continue to be sizeable, approximately equal to the effective market access left under “plan B”. Given the reluct...

Marketing approaches for OTC analgesics in Bulgaria.

Science.gov (United States)

Petkova, Valentina; Valchanova, Velislava; Ibrahim, Adel; Nikolova, Irina; Benbasat, Niko; Dimitrov, Milen

2014-03-04

The marketing management includes analysis of market opportunities, selection of target markets, planning, developing and implementing of marketing strategies, monitoring and result control. The object of the present study was to analyse the marketing approaches applied for non-steroidal anti-inflammatory drugs (NSAIDs) in Bulgaria. The performed SWOT(planning method used to evaluate the strengths, weaknesses, opportunities, and threats) analysis for one of the leading Bulgarian manufacturers marked the complex corporative strategy for stimulating the sales of NSAIDs. The study results show that the legislation frame in the country gives an opportunity for regulation of the NSAID market in order that incorrect marketing approaches such as disloyal competition are avoided.

7 CFR 916.45 - Marketing research and development.

Science.gov (United States)

2010-01-01

... 7 Agriculture 8 2010-01-01 2010-01-01 false Marketing research and development. 916.45 Section 916... GROWN IN CALIFORNIA Order Regulating Handling Research § 916.45 Marketing research and development. The... research, marketing research and development projects designed to assist, improve, or promote the marketing...

Cultural resources, local products and technological innovations: a possible web marketing model to support of the Val di Noto’s development

Directory of Open Access Journals (Sweden)

Luisa Sturiale

2016-01-01

Full Text Available The Val di Noto is an area characterized by historical, cultural, architectural and urban heritage that belonging to the WHL, but also, by other highly qualified resources of the environmental, agricultural, social and political-institutional type.An strategic planning approach may help to create a coordinated and sustainable development for all the territorial components and, therefore, may generate a sustainable socioeconomic development. In particular, in the era of globalization, the territorial marketing has a new field of action, the internet marketspace, and new tools to support the marketing actions by the Information and Communication Technologies (ICTs. The study proposes a methodological approach to analyze the efficiency of the web marketing in the Management Plan of the area.

Markets, marketing and developing countries : where we stand and where we are heading

NARCIS (Netherlands)

Trijp, van J.C.M.; Ingenbleek, P.T.M.

2010-01-01

Markets are increasingly seen as vehicles to solve problems in developing countries. For example, improvements in market performance make potentially important contributions to achieve the Millennium Development Goals. Access of smallholders to well-functioning markets is increasingly expected to

Analysis of market development for photovoltaics

International Nuclear Information System (INIS)

Gregory, J.A.; Bahaj, A.S.; Stainton, R.S.

1994-01-01

The acceptance of any product by the market is dependent upon a multitude of formal and informal mechanisms. These include, among others, the technical merit of the product, its presentation, its perceived image and the user feedback to the market-place. Further growth or diffusion of the product into the market-place is possible if the image and perception are positive. If the product is difficult to use, and/or lacks the information necessary for implementation and operation, it is unlikely that it will sell well. The result is a negative image and slow market growth. Today, photovoltaic (PV) systems are technically appropriate for many applications. However, apart from specific niche markets, the overall market penetration for PV is small when compared to other products of similar developmental history. This paper discusses the market development of PV applications, review some of the promoted scenarios and depicts past experiences with PV systems. In particular, it looks at the market development for PV in the telecommunications and health care sectors

Test Marketing in New Product Development

Science.gov (United States)

Klompmaker, Jay E.; And Others

1976-01-01

Discusses the role of test marketing in new product development, based on interviews with marketing executives. Attempts to clarify when a test market should be done, what its aims should be, and how it should be used. (JG)

The Quintessence of Marketing

DEFF Research Database (Denmark)

Bickhoff, Nils; Hollensen, Svend; Opresnik, Marc Oliver

most important marketing instruments that occur during this process. Having read this book: - You will have a basic understanding of marketing and the process of marketing management - You will know the most important marketing instruments and how they interact - You can develop your own marketing plan......What actually is marketing? Many people think of marketing as only sales and advertising because every day we are bombarded with TV commercials, flyers, catalogues, sales calls, and commercial e-mail. However, selling and advertising are only one element of marketing. Today, marketing must...... be understood not in the old sense of making a sale but in a contemporary and holistic sense of satisfying customer needs. In this book the authors develop the Quintessential Marketing Arena by following the logic of the three major steps of the marketing process. Along this process they present the fourteen...

Building Technologies Program Multi-Year Program Plan Technology Validation and Market Introduction 2008

Energy Technology Data Exchange (ETDEWEB)

None, None

2008-01-01

Building Technologies Program Multi-Year Program Plan 2008 for technology validation and market introduction, including ENERGY STAR, building energy codes, technology transfer application centers, commercial lighting initiative, EnergySmart Schools, EnergySmar

76 FR 30147 - Application of the Energy Planning and Management Program Power Marketing Initiative to the...

Science.gov (United States)

2011-05-24

... Management Program Power Marketing Initiative to the Boulder Canyon Project AGENCY: Western Area Power.... SUMMARY: The Western Area Power Administration (Western), a Federal power marketing agency of the..., the Energy Management and Planning Program (Program), and the Conformed General Consolidated Power...

Contribution to Quebec's economic development: Development plan 1993

International Nuclear Information System (INIS)

1992-01-01

The activities of Hydro-Quebec are analyzed from the standpoint of their contribution to economic development and their support of regional development. The structuring effects of Hydro-Quebec's electricity supply activities are described, specifically the utility's role as an employer and an important agent of economic development by virtue of its purchasing power. The role played by research and development activities in the technological development of Quebec is discussed along with the contribution of those activities to new industrial developments. Finally, the impacts of electricity use on industrial development are considered. An analysis is presented of Hydro-Quebec's marketing activities and the options they afford. These marketing activities are aimed mainly at supporting economic development. The availability of reasonably priced electricity enhances the competitiveness of all industrial sectors, especially those for which electricity is a factor in siting. Furthermore, Hydro-Quebec can use its marketing activities to reinforce this comparative advantage. Hydro-Quebec can also support regional development by decentralizing operations, standardizing rates, and extending its marketing activities to the regions. 2 tabs

Fuel cell two-wheelers : good market potential in Shanghai and suggestions for development

International Nuclear Information System (INIS)

Li, L.; Yu, Z.; Gong, H.

2005-01-01

A feasibility study on the market potential of 2-wheel fuel cell vehicles in Shanghai, China was presented. The Chinese government has recently invested a considerable amount of money in fuel cell technology research programs. However, 2-wheel fuel cell vehicles are not included in the program's plans. Considering future transportation models and examining market demand, it was anticipated that the 2-wheel fuel cell vehicles have an enormous market potential in China. An outline of market demands was presented. Issues concerning technological availability, hydrogen supply availability and government policies were considered. An economic overview of Shanghai was presented. International trends in fuel cell vehicles were reviewed, as well as issues concerning traffic and environmental impacts. Recommended policies for development were presented. Supply and demand issues were also considered. At present, 2-wheelers are only at the conceptual and demonstration stage. A graduated commercial framework for fuel cell bicycles and scooters was presented, which included initial production and medium scale production phases as well as the development of a hydrogen supply network over a period of 9 years. It was concluded that, as there are more than 9 million bicycles and over 300,000 motorcycles in Shanghai, there is potentially a huge market and a good base the development phases and gradual commercialization of 2-wheel fuel cell vehicles. 9 refs., 4 tabs., 3 figs

A New View at the Planning Marketing Popular Products: Exploratory Study Electronics Sector with Companies in Brazil.

Directory of Open Access Journals (Sweden)

Evange Elias Assis

2015-06-01

Full Text Available The increased consumption of appliance and electronic products by lower-income population represented a growth opportunity for companies in the sector. The overall objective of this paper is to investigate how appliance and electronic product manufacturers draw up their marketing planning for low-end products. An exploratory approach was taken in this study, comprising the literature review and the empirical research which was conducted in two stages by combining the qualitative and quantitative approaches. The study group comprised companies affiliated with National Association of Appliance and Electronic Product Manufacturers (ELETROS. Results indicate that in 87.5% of cases the marketing planning focuses on the product. The companies are concerned to differentiate the low-end products on the market mainly by design (87.5% and innovation (62.5%. Within this context, it seems that the opportunity for growth of the appliance and electronic product companies can be boosted when implementing specific marketing planning for low-end products. Innovation is needed in all processes from project design of the product to its distribution. 

Development of a Marketing Plan at Naval Medical Center Portsmouth.

Science.gov (United States)

1998-03-01

advertising, public relations, sales promotion and personal selling (Hillestad et. al., 1991). The healthcare marketer at NMCP could use all aspects...relations is an image focused program to assess the public’s attitude and interest in the organization. Sales promotion is aimed at the end consumers

Hanford 300 Area Development Plan

International Nuclear Information System (INIS)

Daly, K.S.; Seiler, S.W.; Hail, J.C.

1991-09-01

The purpose of the Hanford 300 Area Development Plan (Development Plan) is to guide the physical development of the 300 Area in accordance with US Department of Energy (DOE) Order 4320.1B (DOE 1991b) by performing the following: (1) Establishing a land use plan, setting land use categories that meet the needs of existing and proposed activities; (2) Coordinating existing, 5-yr, and long-range development plans and guiding growth in accordance with those plans; (3) Establishing development guidelines to encourage cost-effective development and minimize conflicts between adjacent activities; (4) Identifying site development issues that need further analysis; Integrating program plans with development plans to ensure a logical progression of development; and, (6) Integrating DOE plans with local agency plans (i.e., city, country, state, and Tri-Cities Science and Technology Park plans)

An International Marketing Curriculum - Development and Analysis.

Science.gov (United States)

Abboushi, Suhail; Lackman, Conway; Peace, A. Graham

1999-01-01

Describes the process of market-driven curriculum design in the development of an undergraduate International Marketing (IM) major at Duquesne University (Pennsylvania) School of Business Administration. Reports on a market study revealing profiles and IM curriculum design preferences of exporting companies. Discusses the curriculum development,…

Developing a business plan for a startup e-business

OpenAIRE

Vu, Khanh

2013-01-01

The purpose of this thesis is to develop an initial business plan for a startup fashion company that operates on the Internet in the Vietnamese market. To reach the target objective, the thesis first examines e-business from a theoretical perspective and considers its advantages and disadvantages. Secondly, the macro environment of the proposed business is analyzed, namely the country of Vietnam and its e-commerce environment. Finally, the outcome of the thesis is presented in the form of a b...

Plan-provider integration, premiums, and quality in the Medicare Advantage market.

Science.gov (United States)

Frakt, Austin B; Pizer, Steven D; Feldman, Roger

2013-12-01

To investigate how integration between Medicare Advantage plans and health care providers is related to plan premiums and quality ratings. We used public data from the Centers for Medicare and Medicaid Services (CMS) and the Area Resource File and private data from one large insurer. Premiums and quality ratings are from 2009 CMS administrative files and some control variables are historical. We estimated ordinary least-squares models for premiums and plan quality ratings, with state fixed effects and firm random effects. The key independent variable was an indicator of plan-provider integration. With the exception of Medigap premium data, all data were publicly available. We ascertained plan-provider integration through examination of plans' websites and governance documents. We found that integrated plan-providers charge higher premiums, controlling for quality. Such plans also have higher quality ratings. We found no evidence that integration is associated with more generous benefits. Current policy encourages plan-provider integration, although potential effects on health insurance products and markets are uncertain. Policy makers and regulators may want to closely monitor changes in premiums and quality after integration and consider whether quality improvement (if any) justifies premium increases (if they occur). © Health Research and Educational Trust.

Marketing in the pre-development process of agricultural machines: a reference model Marketing no pré-desenvolvimento de máquinas agrícolas: um modelo de referência

Directory of Open Access Journals (Sweden)

Alexandre S. de Oliveira

2012-08-01

Full Text Available The theme of the research is the development of the domain of marketing knowledge in the design of agricultural machinery. It is developed throughout the design of agricultural machinery in order to identify the corporate and customers needs and to develop strategies to satisfy these needs. The central problem of the research questions which marketing tools to apply on pre-development process of farm machinery, in order to increase the market value of the products and of the company and, consequently, generate competitive advantage to the manufacturers of agricultural machinery. As methodology, it was developed bibliographical research and multicase study of the development process of agricultural machinery developed by small, medium and large companies and the academy. As a result, a marketing reference model was elaborated for the pre-development stage of agricultural machinery, which outlines the activities, tasks, mechanisms and controls that can be used in strategic planning and in products planning of agricultural machinery manufacturers, contributing to explain the explicit knowledge in the marketing field.O tema de pesquisa é o desenvolvimento do domínio de conhecimento de marketing no projeto de máquinas agrícolas. Este é desenvolvido ao longo do projeto de máquinas agrícolas a fim de identificar as necessidades dos clientes e da corporação e criar estratégias para que sejam satisfeitas. O problema central de pesquisa questiona quais mecanismos de marketing utilizar no processo de pré-desenvolvimento de máquinas agrícolas, para aumentar o valor de mercado dos produtos e da empresa e, conseqüentemente, gerar um diferencial competitivo às fabricantes de máquinas agrícolas. Como metodologia desenvolveu-se pesquisas bibliográficas e estudo de multicasos do processo de desenvolvimento de máquinas agrícolas desenvolvido pelas pequenas, médias e grandes empresas e pela academia. Como resultado elaborou-se um modelo

Development of a nurse case management service: a proposed business plan for rural hospitals.

Science.gov (United States)

Adams, Marsha Howell; Crow, Carolyn S

2005-01-01

The nurse case management service (NCMS) for rural hospitals is an entrepreneurial endeavor designed to provide rural patients with quality, cost-effective healthcare. This article describes the development of an NCMS. A detailed marketing and financial plan, a review of industry trends, and the legal structure and risks associated with the development of the venture are presented. The financial plan projects a minimum savings of 223,200 dollars for rural institutions annually. To improve quality and reduce cost for rural hospitals, the authors recommend implementation of an NCMS.

Market development in CEE between regulation and liberalisation

International Nuclear Information System (INIS)

Parthier, S.

2002-01-01

European energy markets are undergoing profound changes. These are characterised by privatisation, deregulation and intensified competition. The energy supply companies are tackling the task of adapting to a changing business environment which is calling for new strategies. This evolution affects also the energy markets of Central and Eastern Europe (CEE). The paper highlights the impact of this situation for the gas markets of CEE countries. It discusses three major aspects: the introduction of market prices as requirement for successful market development, strategies for gas companies to master the upcoming challenges and finally main factors influencing the development of the gas markets. Currently, different issues are coming up in CEE countries which will play a major role in the development of the gas industries of these countries. While preparing for entering the EU, CEE energy markets have to develop an appropriate regulatory framework for the time before and after the accession to the EU. This concerns especially the introduction of market prices. In order to tackle successfully the upcoming competition gas companies have to increase efficiency, particularly by increasing sales activities. Economically efficient capital investments are necessary to develop existing market potential. With the further increase of gas demand and cross-border gas trading, more gas will come from the western direction. This development will create good opportunities for successful cooperation between central and western European gas companies. Appropriate strategic investors can support market development while bringing in needed capital for the development of the infrastructure, know-how and expertise in sales and marketing activities and finally experience in facing inter fuel and gas to gas competition. (author)

Marketing and health libraries

OpenAIRE

Wakeham, Maurice

2004-01-01

AIM: To present an overview of the concepts of marketing and to examine ways in which they can be applied to health libraries.\\ud METHODS: A review was carried out of literature relating to health libraries using LISA, CINAHL, BNI and Google.\\ud RESULTS: Marketing is seen as a strategic management activity aimed at developing customer relationships. Concepts such as the 'four Ps' (product, price, place and promotion), marketing plans, the marketing mix, segmentation, promotion and evaluation ...

Marketing mix for rural development in Romania

Directory of Open Access Journals (Sweden)

POLGÁR (DESZKE Klára-Dalma

2017-01-01

Full Text Available The sustainable development supposes a uniformly increasing of living level for the entire population of a nation. The reducing of disparities between the urban and rural regions is a purpose of the rural development policy, as a part of Community Agriculture Policy and also subject of European financing programs. A marketing approach of rural development could ensure an integrated implementation of LEADER program in Romania. This paper defines the components of marketing mix for rural development and their content for Romanian rural development marketing.

Customer acquisition plan for a small-size entrepreneur

OpenAIRE

Puotiniemi, Tiia

2014-01-01

The aim of this thesis was to draw a customer acquisition plan and improve the marketing planning in the company. Therefore, the final result was the market research summary. Development of the marketing strategy planning was based on internal and external situation analyses. This thesis is concentrated on a small-size operator’s business and therefore the internet marketing was brought up with its profitable benefits and advantages. The thesis was written as an auxiliary guide to build u...

Operationalizing strategic marketing.

Science.gov (United States)

Chambers, S B

1989-05-01

The strategic marketing process, like any administrative practice, is far simpler to conceptualize than operationalize within an organization. It is for this reason that this chapter focused on providing practical techniques and strategies for implementing the strategic marketing process. First and foremost, the marketing effort needs to be marketed to the various publics of the organization. This chapter advocated the need to organize the marketing analysis into organizational, competitive, and market phases, and it provided examples of possible designs of the phases. The importance and techniques for exhausting secondary data sources and conducting efficient primary data collection methods were explained and illustrated. Strategies for determining marketing opportunities and threats, as well as segmenting markets, were detailed. The chapter provided techniques for developing marketing strategies, including considering the five patterns of coverage available; determining competitor's position and the marketing mix; examining the stage of the product life cycle; and employing a consumer decision model. The importance of developing explicit objectives, goals, and detailed action plans was emphasized. Finally, helpful hints for operationalizing the communication variable and evaluating marketing programs were provided.

A study on how CRM influences marketing planning in telecommunication industry

Directory of Open Access Journals (Sweden)

Naser Azad

2013-08-01

Full Text Available Customer relationship management (CRM plays an important role on marketing planning. In this paper, we re-examine the effect of having efficient CRM on efficiency of a telecommunication company. The proposed study considers three hypotheses. The first hypothesis examines whether implementation of CRM could improve customer’s perception in terms of customer retention, satisfaction, loyalty and awareness. The second hypothesis examines whether implementation of CRM influences on market performance in terms of reduction on customer complaints, quality improvement, improving customer perception, access to services and increase in market share. Finally, the third hypothesis considers the effect of CRM on financial figures in terms of sales growth, profit growth, earnings per share and productivity. The results of our survey have confirmed the first hypothesis and rejected the third hypothesis. In other words, while CRM improves customer perception it does not influence financial figures in most cases (P<0.01.

Marketing Mix sebagai Alat Pembeda dalam Persaingan

OpenAIRE

Pura A, Agus Hasan

2012-01-01

Marketers must not only formulate the broad strategies to achieve its marketing objectives but also plan marketing mix programs. Many good strategies fail when it comes to development of specific marketing - mix tactics. Decision must be made to transform marketing strategy to marketing mix and to provide competitive advantageous in the competitive market place and in the same time to provide what market needs. Key words : Integrated Marketing, Marketing Mix, Differentiation, Customer Valu...

Post-Colonial Urban Development and Planning in Cyprus: Shifting Visions and Realities of Early Suburbia

Directory of Open Access Journals (Sweden)

Byron Ioannou

2016-12-01

Full Text Available The paper studies the evolution of early suburban neighbourhoods in the context of the post-colonial urban development and planning. The Planning Report of the colonial Government of Cyprus in 1959 examines the foundations of urban development in Cyprus and at the same time implies a surprisingly sustainable vision for the future of planning. Despite this early intentions and guidance, the urban districts developed far from being sustainable under widely accepted criteria and indicators (participation, effectiveness of planning and development control, sprawl, character and identity, green. The basic hypothesis is that planning has proved insufficient in providing rational urban development. The paper outlines the roots of the planning shortcomings during the last fifty years. British perceptions on planning of the first half of the 20th century influenced the 1959 Report, which affected, in turns, the legislation which followed. It is explained why development constrains and land market restrictions prevented the implementation of rational key ideas, and sustainable visions throughout the years. The paper concludes in attempting to visualize these dynamic processes at the early suburban neighbourhoods and measure distortions on densities, green spaces and layouts by taking an early suburban district as a case study.

From physical marketing to web marketing

NARCIS (Netherlands)

Constantinides, Efthymios

2002-01-01

Reviews the criticism of the 4P marketing mix framework as the basis of traditional and virtual marketing planning. Argues that the customary marketing management approach, based on the popular marketing mix 4Ps paradigm, is inadequate in the case of virtual marketing. Identifies two main

U.S. small wind market 2010 report: developments and challenges

International Nuclear Information System (INIS)

Flowers, Larry

2011-01-01

As changes occur in the economy and in government policy, significant changes will also take place in the renewable energy market. In this presentation, the American Wind Energy Association discusses small wind developments that took place in the United States in 2010. The analysis included in the presentation illustrated that a shift had taken place from small wind to larger wind turbines connected to the grid. There were many other changes in the small wind sector in the United States, including the development of the institutional framework, the setting up of four wind test centers, and the adoption of a number of federal and state policies. Some of these policy changes included tax credits, grants, net metering, certifications, and incentives. The American Wind Energy Association also recognized that the small wind industry is facing a number of challenges, including the entry into the market of non-certified turbines, planning and zoning ordinances, resistance from the utilities, and a loss of environmental focus on the part of the public.

Planning Mechanisms for Regional Electric Power Supply System Development

Directory of Open Access Journals (Sweden)

Evgeniy Anatolyevich Malyshev

2015-12-01

Full Text Available Key problems of the regional electric power supply systems are examined. These problems result from a lack of regulated interaction mechanisms for uniting the different entities’ resources aimed at the realization of investment activities. One of the main problems of the power supply industry is physical and moral aging of both generating and networking equipment. In the article, the necessity of management system formation to control the development of power sector has been proved. The deficiencies of the modern investment procedure in power companies are described. The absence of continuity between the regional and local strategic planning documents and investment planning of a power company has been found out. The possibility to develop a new mechanism for attracting investment has been proposed. The regulation of joint activities to implement the development program for the regional power supply industry has been proposed. The management system to develop the Russian power industry has been proposed. The comparative analysis of generating capacity development mechanisms has been carried out, such as capacity supply agreement (CSA, investment support mechanism (ISM, and long-term power market (LPM. The interaction procedure of the planning of the power supply infrastructure development has been described. The mechanism connecting the state sectoral and regional planning and corporate planning of power supply infrastructure development has been proposed. The regional aspects of industrial policy and its legislative support have been considered. To successfully implement the public-private-partnership (PPP projects, it is necessary to create the effective PPP model within the federal and regional legislation framework; to develop the financial model providing the recoverability of investments; to provide a mutually beneficial cooperation between executive bodies and private investors. The possibility to apply the PPP mechanism for regional

Corruption and stock market development: A quantitative approach

Science.gov (United States)

Bolgorian, Meysam

2011-11-01

Studying the relation between corruption and economic factors and examining its consequences for economic development have attracted many economists and physicists in recent years. The purpose of this paper is to focus on the role of stock market development on corruption. Analyzing a data set of corruption and stock market development measures such as market capitalization and total value of share trading for 46 countries around the world for the period 2007-2009, we examine the dependence of the Corruption Perception Index (CPI) on stock market development. Our findings suggest that there exists a power-law dependence between corruption and stock market development. We also observe a negative relation between level of corruption and financial system improvement.

Marketing Plan, 1980-81.

Science.gov (United States)

Hoppe, Sherry; Biggers, Paul

A marketing program for Chattanooga State Technical Community College (CSTCC) is presented as a guide to be used by the college in increasing its share of the traditional college-age market and in expanding the college's target audience to include more non-traditional students. The report first presents a review of the literature concerning…

Marketing Plan for Urheiluareena Oy

OpenAIRE

Venables, Simon

2013-01-01

The role of marketing is an essential part of any enterprise. Marketing is the key element that seeks to meet customer’s demand for a good or service to the supply of the good or service. Without Marketing a customer would not know of the product that would satisfy their need or demand for a product. It is this connection of meeting the desires of the customers with the capabilities and competences of the business that is the very core of the strategic marketing process. These two key factors...

Perancangan Marketing Plan sebagai Salah Satu Strategi untuk Meningkatkan Penjualan pada Pa Tani Organik

OpenAIRE

Saragih, Rintan

2016-01-01

Ketertarikan masyarakat untuk mengkonsumsi makanan organic mulai meningkat, dalam hal ini adalah sayuran dan buah. Masyarakat mulai perduli terhadap kesehatan. “Pa Tani Organik” salah satu produsen penghasil sayur dan buah organic berusaha untuk memenuhi kebutuhan masyarakat tersebut. Proses pemasaran yang selama ini dilakukan melalui direct marketing. Untuk meningkatkan penjualan pada “Pa Tani Organik” maka perlu dirancang marketing plan agar diperoleh hasil yang maksimal. Analisa strategi a...

US uranium market developments

International Nuclear Information System (INIS)

Krusiewski, S.V.; Patterson, J.A.

1980-01-01

Domestic uranium delivery commitments have risen significantly since January 1979, with the bulk of deliveries scheduled after 1990. Much of the long-term procurement will be obtained from captive production. However, buyers have adjusted their delivery schedules in the near term, deferring some procurement to later years, including a portion of planned captive production. Under current commitments, US imports of foreign uranium in the 1981 to 1985 period will be greater than our exports of domestic uranium. The anticipated supply of domestic uranium through 1985 is clearly more than adequate to fill the probable US demand in the meantime, uranium producers are continuing their efforts to increase future domestic supply by their considerable investments in new or expanded mine and mill facilities. Since January 1980, average contract prices including market-price settlements, for 1980 uranium deliveries have increased slightly, but average market-price settlements made this year have decreased by several dollars. While the general trend of US uranium prices has been upward since we began reporting price data in 1973, some reductions in average prices for future deliveries appeared in 1980. The softening of prices for new procurement can be expected to be increasingly apparent in future surveys

Power system models - A description of power markets and outline of market modelling in Wilmar

International Nuclear Information System (INIS)

Meibom, P.; Morthors, P.E.; Nielsen, L.H.; Weber, C.; Snader, K.; Swider, D.; Ravn, H.

2003-12-01

This report is Deliverable 3.2 of the Wilmar project. The report describes the power markets in the Nordic countries and Germany, together with the market models to be implemented in the Wilmar Planning model-ling tool developed in the project. (au)

Is City Marketing Opposed to Urban Planning? The Elaboration of a Pilot City Marketing Plan for the Case of Nea Ionia, Magnesia, Greece

OpenAIRE

Deffner, Alex; Metaxas, Theodoros

2006-01-01

The role of city marketing has been increasingly important in Europe. Today it has become a necessity with regard to the processes of global competition of cities, tourist attraction, urban management, city branding and urban governance. Many European cities support their competitiveness through cultural and tourism development. In addition, the majority of the implemented city marketing policies relate with culture and tourism. City marketing has faced many criticisms, the main one being tha...

Hanford 200 Areas Development Plan

Energy Technology Data Exchange (ETDEWEB)

Rinne, C.A.; Daly, K.S.

1993-08-01

The purpose of the Hanford 200 Areas Development Plan (Development Plan) is to guide the physical development of the 200 Areas (which refers to the 200 East Area, 200 West Area, and 200 Area Corridor, located between the 200 East and 200 West Areas) in accordance with US Department of Energy (DOE) Order 4320.lB (DOE 1991a) by performing the following: Establishing a land-use plan and setting land-use categories that meet the needs of existing and proposed activities. Coordinating existing, 5-year, and long-range development plans and guiding growth in accordance with those plans. Establishing development guidelines to encourage cost-effective development and minimize conflicts between adjacent activities. Identifying site development issues that need further analysis. Integrating program plans with development plans to ensure a logical progression of development. Coordinate DOE plans with other agencies [(i.e., Washington State Department of Ecology (Ecology) and US Environmental Protection Agency (EPA)]. Being a support document to the Hanford Site Development Plan (DOE-RL 1990a) (parent document) and providing technical site information relative to the 200 Areas.

Hanford 200 Areas Development Plan

International Nuclear Information System (INIS)

Rinne, C.A.; Daly, K.S.

1993-08-01

The purpose of the Hanford 200 Areas Development Plan (Development Plan) is to guide the physical development of the 200 Areas (which refers to the 200 East Area, 200 West Area, and 200 Area Corridor, located between the 200 East and 200 West Areas) in accordance with US Department of Energy (DOE) Order 4320.lB (DOE 1991a) by performing the following: Establishing a land-use plan and setting land-use categories that meet the needs of existing and proposed activities. Coordinating existing, 5-year, and long-range development plans and guiding growth in accordance with those plans. Establishing development guidelines to encourage cost-effective development and minimize conflicts between adjacent activities. Identifying site development issues that need further analysis. Integrating program plans with development plans to ensure a logical progression of development. Coordinate DOE plans with other agencies [(i.e., Washington State Department of Ecology (Ecology) and US Environmental Protection Agency (EPA)]. Being a support document to the Hanford Site Development Plan (DOE-RL 1990a) (parent document) and providing technical site information relative to the 200 Areas

Hanford Site Development Plan

International Nuclear Information System (INIS)

Hathaway, H.B.; Daly, K.S.; Rinne, C.A.; Seiler, S.W.

1993-05-01

The Hanford Site Development Plan (HSDP) provides an overview of land use, infrastructure, and facility requirements to support US Department of Energy (DOE) programs at the Hanford Site. The HSDP's primary purpose is to inform senior managers and interested parties of development activities and issues that require a commitment of resources to support the Hanford Site. The HSDP provides an existing and future land use plan for the Hanford Site. The HSDP is updated annually in accordance with DOE Order 4320.1B, Site Development Planning, to reflect the mission and overall site development process. Further details about Hanford Site development are defined in individual area development plans

Towards a world development of LNG market

International Nuclear Information System (INIS)

Anon.

2002-01-01

The world development of the LNG trade was the theme of the second workshop of the 7. summit of natural gas industry leaders. With the increasing development of the LNG industry, a world scale natural gas market is becoming possible and should replace the present day regional markets. This article analyzes the expected economic impacts of such a market. (J.S.)

A novel optimal distribution system planning framework implementing distributed generation in a deregulated electricity market

International Nuclear Information System (INIS)

Porkar, S.; Poure, P.; Abbaspour-Tehrani-fard, A.; Saadate, S.

2010-01-01

This paper introduces a new framework included mathematical model and a new software package interfacing two powerful softwares (MATLAB and GAMS) for obtaining the optimal distributed generation (DG) capacity sizing and sitting investments with capability to simulate large distribution system planning. The proposed optimization model allows minimizing total system planning costs for DG investment, DG operation and maintenance, purchase of power by the distribution companies (DISCOs) from transmission companies (TRANSCOs) and system power losses. The proposed model provides not only the DG size and site but also the new market price as well. Three different cases depending on system conditions and three different scenarios depending on different planning alternatives and electrical market structures, have been considered. They have allowed validating the economical and electrical benefits of introducing DG by solving the distribution system planning problem and by improving power quality of distribution system. DG installation increases the feeders' lifetime by reducing their loading and adds the benefit of using the existing distribution system for further load growth without the need for feeders upgrading. More, by investing in DG, the DISCO can minimize its total planning cost and reduce its customers' bills. (author)

A novel optimal distribution system planning framework implementing distributed generation in a deregulated electricity market

Energy Technology Data Exchange (ETDEWEB)

Porkar, S. [Department of Electrical Engineering, Sharif University of Technology, Tehran (Iran); Groupe de Recherches en Electrotechnique et Electronique de Nancy, GREEN-UHP, Universite Henri Poincare de Nancy I, BP 239, 54506 Vandoeuvre les Nancy Cedex (France); Poure, P. [Laboratoire d' Instrumentation Electronique de Nancy, LIEN, EA 3440, Universite Henri Poincare de Nancy I, BP 239, 54506 Vandoeuvre les Nancy Cedex (France); Abbaspour-Tehrani-fard, A. [Department of Electrical Engineering, Sharif University of Technology, Tehran (Iran); Saadate, S. [Groupe de Recherches en Electrotechnique et Electronique de Nancy, GREEN-UHP, Universite Henri Poincare de Nancy I, BP 239, 54506 Vandoeuvre les Nancy Cedex (France)

2010-07-15

This paper introduces a new framework included mathematical model and a new software package interfacing two powerful softwares (MATLAB and GAMS) for obtaining the optimal distributed generation (DG) capacity sizing and sitting investments with capability to simulate large distribution system planning. The proposed optimization model allows minimizing total system planning costs for DG investment, DG operation and maintenance, purchase of power by the distribution companies (DISCOs) from transmission companies (TRANSCOs) and system power losses. The proposed model provides not only the DG size and site but also the new market price as well. Three different cases depending on system conditions and three different scenarios depending on different planning alternatives and electrical market structures, have been considered. They have allowed validating the economical and electrical benefits of introducing DG by solving the distribution system planning problem and by improving power quality of distribution system. DG installation increases the feeders' lifetime by reducing their loading and adds the benefit of using the existing distribution system for further load growth without the need for feeders upgrading. More, by investing in DG, the DISCO can minimize its total planning cost and reduce its customers' bills. (author)