WorldWideScience

Sample records for market agent research

  1. SMART II : the spot market agent research tool version 2.0.

    Energy Technology Data Exchange (ETDEWEB)

    North, M. J. N.

    2000-12-14

    Argonne National Laboratory (ANL) has worked closely with Western Area Power Administration (Western) over many years to develop a variety of electric power marketing and transmission system models that are being used for ongoing system planning and operation as well as analytic studies. Western markets and delivers reliable, cost-based electric power from 56 power plants to millions of consumers in 15 states. The Spot Market Agent Research Tool Version 2.0 (SMART II) is an investigative system that partially implements some important components of several existing ANL linear programming models, including some used by Western. SMART II does not implement a complete model of the Western utility system but it does include several salient features of this network for exploratory purposes. SMART II uses a Swarm agent-based framework. SMART II agents model bulk electric power transaction dynamics with recognition for marginal costs as well as transmission and generation constraints. SMART II uses a sparse graph of nodes and links to model the electric power spot market. The nodes represent power generators and consumers with distinct marginal decision curves and varying investment capital as well individual learning parameters. The links represent transmission lines with individual capacities taken from a range of central distribution, outlying distribution and feeder line types. The application of SMART II to electric power systems studies has produced useful results different from those often found using more traditional techniques. Use of the advanced features offered by the Swarm modeling environment simplified the creation of the SMART II model.

  2. World market of marketing research

    Directory of Open Access Journals (Sweden)

    Samuels John

    2002-01-01

    Full Text Available The value of the total world market market research in the year 2001 was US$15,890 million, a 2.8% increase on the previous year. This is the first of several articles to be published in Research World on the results from ESOMAR's latest annual study on the market research sector worldwide

  3. Post-marketing research and its outcome for novel anticancer agents approved by both the FDA and EMA between 2005 and 2010: A cross-sectional study.

    Science.gov (United States)

    Zeitoun, Jean-David; Baron, Gabriel; Vivot, Alexandre; Atal, Ignacio; Downing, Nicholas S; Ross, Joseph S; Ravaud, Philippe

    2018-01-15

    Post-marketing research in oncology has rarely been described. We aimed to characterize post-marketing trials for a consistent set of anticancer agents over a long period. We performed a cross-sectional analysis of post-marketing trials registered at ClinicalTrials.gov through September 2014 for novel anticancer agents approved by both the US Food and Drug Administration and the European Medicines Agency between 2005 and 2010. All relevant post-marketing trials were classified according to indication, primary outcome, starting date, sponsors, and planned enrollment. Supplemental indications were retrieved from regulatory documents and publication rate was assessed by two different methods. Ten novel anticancer agents were eligible: five were indicated for hematologic malignancies and the remaining five for solid cancers (three for kidney cancer). We identified 2,345 post-marketing trials; 1,362 (58.1%) targeted an indication other than the originally approved one. We observed extreme variations among drugs in both number of post-marketing trials (range 8-530) and overall population to be enrolled per trial (1-8,381). Post-marketing trials assessed almost all types of cancers, the three most frequently studied cancers being leukemia, kidney cancer and myeloma. In all, 6.6% of post-marketing trials had a clinical endpoint as a primary outcome, and 35.9% and 54.1% had a safety or surrogate endpoint, respectively, as a primary outcome. Nine drugs obtained approval for supplemental indications. The publication rate at 10 years was 12.3 to 26.1% depending on the analysis method. In conclusion, we found that post-marketing research in oncology is highly heterogeneous and the publication rate of launched trials is low. © 2017 UICC.

  4. The use of electronic communications in marketing activities - qualitative research -exploring the perceptions and attitudes of economic agents from Brasov

    Directory of Open Access Journals (Sweden)

    Daj, A.

    2011-01-01

    Full Text Available This study presents, with the help of literature review and qualitative marketing research, the main aspects to be taken into account in order to ensure a more effective adaptation to the peculiarities of strategy formulation in the digital environment, and determines the main issues regarding the attitude of Romanian companies from Brasov toward the use of electronic communications in implementing digital marketing tools. The paper also identifies different behaviour patterns of decision-makers in terms of their strategic options in the implementation of digital marketing.

  5. Stock market dynamics created by interacting agents

    Directory of Open Access Journals (Sweden)

    Mohamed Riad Remita

    2006-01-01

    Full Text Available We study a stock market model, consisting in a large number of agents, going eventually to infinity, and evaluate the stock price under the influence of opinions of different agents. Next we study the behavior of prices when the market is very nervous; there appear discontinuities (phase transitions which can be interpreted as stock market crashes.

  6. Marketing research with SPSS

    OpenAIRE

    JANSSENS, Wim; WIJNEN, Katrien; DE PELSMACKER, Patrick; VAN KENHOVE, Patrick

    2008-01-01

    In the past, there have been Marketing Research books and there have been SPSS guide books. This book combines the two, providing a step-by-step treatment of the major choices facing marketing researchers when using SPSS. The authors offer a concise approach to analysing quantitative marketing research data in practice. Whether at undergraduate or graduate level, students are often required to analyse data, in methodology and marketing research courses, in a thesis, or in project work. Althou...

  7. Beyond Needs Assessments: Marketing as Change Agent.

    Science.gov (United States)

    Piland, William E.

    1984-01-01

    Views marketing techniques as agents of change providing valuable assistance to community college decision makers. Discusses the importance of a balance among the four P's of marketing (i.e., promotion, price, place, and product); and seven procedural steps in developing a sound marketing strategy. (DMM)

  8. Kansas Agents Study Grain Marketing

    Science.gov (United States)

    Schoeff, Robert W.

    1973-01-01

    Author is an extension specialist in feed and grain marketing for Kansas State University. He describes a tour set up to educate members of the Kansas Grain and Feed Dealers' Association in the area of grain marketing and exporting. (GB)

  9. Strategic marketing research

    NARCIS (Netherlands)

    Bijmolt, Tammo H.A.; Frambach, Ruud T.; Verhallen, Theo M.M.

    1996-01-01

    This article introduces the term “strategic marketing research” for the collection and analysis of data in support of strategic marketing management. In particular, strategic marketing research plays an important role in defining the market, analysis of the environment, and the formulation of

  10. Agent-based models of financial markets

    Energy Technology Data Exchange (ETDEWEB)

    Samanidou, E [Department of Economics, University of Kiel, Olshausenstrasse 40, D-24118 Kiel (Germany); Zschischang, E [HSH Nord Bank, Portfolio Mngmt. and Inv., Martensdamm 6, D-24103 Kiel (Germany); Stauffer, D [Institute for Theoretical Physics, Cologne University, D-50923 Koeln (Germany); Lux, T [Department of Economics, University of Kiel, Olshausenstrasse 40, D-24118 Kiel (Germany)

    2007-03-15

    This review deals with several microscopic ('agent-based') models of financial markets which have been studied by economists and physicists over the last decade: Kim-Markowitz, Levy-Levy-Solomon, Cont-Bouchaud, Solomon-Weisbuch, Lux-Marchesi, Donangelo-Sneppen and Solomon-Levy-Huang. After an overview of simulation approaches in financial economics, we first give a summary of the Donangelo-Sneppen model of monetary exchange and compare it with related models in economics literature. Our selective review then outlines the main ingredients of some influential early models of multi-agent dynamics in financial markets (Kim-Markowitz, Levy-Levy-Solomon). As will be seen, these contributions draw their inspiration from the complex appearance of investors' interactions in real-life markets. Their main aim is to reproduce (and, thereby, provide possible explanations) for the spectacular bubbles and crashes seen in certain historical episodes, but they lack (like almost all the work before 1998 or so) a perspective in terms of the universal statistical features of financial time series. In fact, awareness of a set of such regularities (power-law tails of the distribution of returns, temporal scaling of volatility) only gradually appeared over the nineties. With the more precise description of the formerly relatively vague characteristics (e.g. moving from the notion of fat tails to the more concrete one of a power law with index around three), it became clear that financial market dynamics give rise to some kind of universal scaling law. Showing similarities with scaling laws for other systems with many interacting sub-units, an exploration of financial markets as multi-agent systems appeared to be a natural consequence. This topic has been pursued by quite a number of contributions appearing in both the physics and economics literature since the late nineties. From the wealth of different flavours of multi-agent models that have appeared up to now, we

  11. Agent-based models of financial markets

    Science.gov (United States)

    Samanidou, E.; Zschischang, E.; Stauffer, D.; Lux, T.

    2007-03-01

    This review deals with several microscopic ('agent-based') models of financial markets which have been studied by economists and physicists over the last decade: Kim-Markowitz, Levy-Levy-Solomon, Cont-Bouchaud, Solomon-Weisbuch, Lux-Marchesi, Donangelo-Sneppen and Solomon-Levy-Huang. After an overview of simulation approaches in financial economics, we first give a summary of the Donangelo-Sneppen model of monetary exchange and compare it with related models in economics literature. Our selective review then outlines the main ingredients of some influential early models of multi-agent dynamics in financial markets (Kim-Markowitz, Levy-Levy-Solomon). As will be seen, these contributions draw their inspiration from the complex appearance of investors' interactions in real-life markets. Their main aim is to reproduce (and, thereby, provide possible explanations) for the spectacular bubbles and crashes seen in certain historical episodes, but they lack (like almost all the work before 1998 or so) a perspective in terms of the universal statistical features of financial time series. In fact, awareness of a set of such regularities (power-law tails of the distribution of returns, temporal scaling of volatility) only gradually appeared over the nineties. With the more precise description of the formerly relatively vague characteristics (e.g. moving from the notion of fat tails to the more concrete one of a power law with index around three), it became clear that financial market dynamics give rise to some kind of universal scaling law. Showing similarities with scaling laws for other systems with many interacting sub-units, an exploration of financial markets as multi-agent systems appeared to be a natural consequence. This topic has been pursued by quite a number of contributions appearing in both the physics and economics literature since the late nineties. From the wealth of different flavours of multi-agent models that have appeared up to now, we discuss the Cont

  12. Agent-based models of financial markets

    International Nuclear Information System (INIS)

    Samanidou, E; Zschischang, E; Stauffer, D; Lux, T

    2007-01-01

    This review deals with several microscopic ('agent-based') models of financial markets which have been studied by economists and physicists over the last decade: Kim-Markowitz, Levy-Levy-Solomon, Cont-Bouchaud, Solomon-Weisbuch, Lux-Marchesi, Donangelo-Sneppen and Solomon-Levy-Huang. After an overview of simulation approaches in financial economics, we first give a summary of the Donangelo-Sneppen model of monetary exchange and compare it with related models in economics literature. Our selective review then outlines the main ingredients of some influential early models of multi-agent dynamics in financial markets (Kim-Markowitz, Levy-Levy-Solomon). As will be seen, these contributions draw their inspiration from the complex appearance of investors' interactions in real-life markets. Their main aim is to reproduce (and, thereby, provide possible explanations) for the spectacular bubbles and crashes seen in certain historical episodes, but they lack (like almost all the work before 1998 or so) a perspective in terms of the universal statistical features of financial time series. In fact, awareness of a set of such regularities (power-law tails of the distribution of returns, temporal scaling of volatility) only gradually appeared over the nineties. With the more precise description of the formerly relatively vague characteristics (e.g. moving from the notion of fat tails to the more concrete one of a power law with index around three), it became clear that financial market dynamics give rise to some kind of universal scaling law. Showing similarities with scaling laws for other systems with many interacting sub-units, an exploration of financial markets as multi-agent systems appeared to be a natural consequence. This topic has been pursued by quite a number of contributions appearing in both the physics and economics literature since the late nineties. From the wealth of different flavours of multi-agent models that have appeared up to now, we discuss the Cont

  13. Utilizing of marketing research for marketing communication

    OpenAIRE

    Bielová, Zuzana

    2008-01-01

    The subject of bachelor's thesis "Utilizing of marketing research for marketing communication" is analyze problematic of marketing communications in sector of educational services. The aims are potential clients of education. I will try to make out import of marketing research for marketing communication of the company.

  14. Dynamical agents' strategies and the fractal market hypothesis

    Czech Academy of Sciences Publication Activity Database

    Vácha, Lukáš; Vošvrda, Miloslav

    2005-01-01

    Roč. 14, č. 2 (2005), s. 172-179 ISSN 1210-0455 Grant - others:GA UK(CZ) 454/2004/A EK/FSV Institutional research plan: CEZ:AV0Z10750506 Keywords : efficient market hypothesis * fractal market hypothesis * agent's investment horizons Subject RIV: AH - Economics

  15. Ethics and marketing research

    Directory of Open Access Journals (Sweden)

    Salai Suzana

    2006-01-01

    Full Text Available The ethics is the inner law of the individual. Its application is controlled and sacked by the self-awareness and the surrounding (by ethical codecs. The self-awareness is the inner law produced by everyday life, and is therefore changeable and adaptable to the outer reality. The ethics is a common field of marketing research, within the processes of ethical dilemmas and the marketing research process itself (identified target segments: the public the consumer, the subject ordering marketing research and marketing researchers.

  16. The highly intelligent virtual agents for modeling financial markets

    Science.gov (United States)

    Yang, G.; Chen, Y.; Huang, J. P.

    2016-02-01

    Researchers have borrowed many theories from statistical physics, like ensemble, Ising model, etc., to study complex adaptive systems through agent-based modeling. However, one fundamental difference between entities (such as spins) in physics and micro-units in complex adaptive systems is that the latter are usually with high intelligence, such as investors in financial markets. Although highly intelligent virtual agents are essential for agent-based modeling to play a full role in the study of complex adaptive systems, how to create such agents is still an open question. Hence, we propose three principles for designing high artificial intelligence in financial markets and then build a specific class of agents called iAgents based on these three principles. Finally, we evaluate the intelligence of iAgents through virtual index trading in two different stock markets. For comparison, we also include three other types of agents in this contest, namely, random traders, agents from the wealth game (modified on the famous minority game), and agents from an upgraded wealth game. As a result, iAgents perform the best, which gives a well support for the three principles. This work offers a general framework for the further development of agent-based modeling for various kinds of complex adaptive systems.

  17. Heterogeneous Agents in Financial Markets

    NARCIS (Netherlands)

    Zwinkels, R.C.J.

    2009-01-01

    In the previous decades, evidence against the efficient market hypothesis has been mounting. As a result, the behavioral finance literature has emerged, which embeds psychological influences in financial economics. The current thesis fits within the behavioral finance literature, and is focused on

  18. Intelligent agents for adaptive security market surveillance

    Science.gov (United States)

    Chen, Kun; Li, Xin; Xu, Baoxun; Yan, Jiaqi; Wang, Huaiqing

    2017-05-01

    Market surveillance systems have increasingly gained in usage for monitoring trading activities in stock markets to maintain market integrity. Existing systems primarily focus on the numerical analysis of market activity data and generally ignore textual information. To fulfil the requirements of information-based surveillance, a multi-agent-based architecture that uses agent intercommunication and incremental learning mechanisms is proposed to provide a flexible and adaptive inspection process. A prototype system is implemented using the techniques of text mining and rule-based reasoning, among others. Based on experiments in the scalping surveillance scenario, the system can identify target information evidence up to 87.50% of the time and automatically identify 70.59% of cases depending on the constraints on the available information sources. The results of this study indicate that the proposed information surveillance system is effective. This study thus contributes to the market surveillance literature and has significant practical implications.

  19. In vivo imaging agents: an international market report

    International Nuclear Information System (INIS)

    1990-01-01

    The purpose of this study is to provide a global perspective of the in vivo imaging agents business to market planning executives who are working for companies that develop, produce and distribute various types of in vivo imaging agents. Others that could find this study useful include investment bankers, regulatory and governmental authorities and purchasers of these products. The study attempts to diligently provide market data by type for important geographic markets - Western Europe, the U.S.A., and Japan. A competitive intelligence section which discusses companies involved in these markets constitutes the last part of this study. These profiles are not intended to extensively evaluate each company's marketing strengths or strategies but to provide a general idea of the market presence and prospects. A combination of primary and secondary research is used for all findings. (author)

  20. Experimental Research in Marketing

    OpenAIRE

    Jose Mauro Hernandez; Kenny Basso; Marcelo Moll Brandão

    2014-01-01

    Considering the growing number of scientific studies published in the marketing field and the development of unique theories of the area (Hunt, 2010), using experimental designs seems increasingly appropriate to investigate marketing phenomena. This article aims to discuss the main elements in conducting experimental studies and also to stimulate researchers to adopt this research method. Several international journals (e.g., JCR, JCP, JMR, JR, JBR) have been publishing articles based on expe...

  1. Principals, agents and research programmes

    OpenAIRE

    Elizabeth Shove

    2003-01-01

    Research programmes appear to represent one of the more powerful instruments through which research funders (principals) steer and shape what researchers (agents) do. The fact that agents navigate between different sources and styles of programme funding and that they use programmes to their own ends is readily accommodated within principal-agent theory with the help of concepts such as shirking and defection. Taking a different route, I use three examples of research programming (by the UK, ...

  2. The market for research reactors

    International Nuclear Information System (INIS)

    Roegler, H.J.

    1986-01-01

    The assay deals with some basic questions if there is an international market for research reactors at all, which influencing factors affect this market, and if research reactors have any effects on the future market for nuclear engineering. (UA) [de

  3. Experimental Research in Marketing

    Directory of Open Access Journals (Sweden)

    Jose Mauro Hernandez

    2014-05-01

    Full Text Available Considering the growing number of scientific studies published in the marketing field and the development of unique theories of the area (Hunt, 2010, using experimental designs seems increasingly appropriate to investigate marketing phenomena. This article aims to discuss the main elements in conducting experimental studies and also to stimulate researchers to adopt this research method. Several international journals (e.g., JCR, JCP, JMR, JR, JBR have been publishing articles based on experiments that not only demonstrate a relationship between two events, but also elucidate how they occur by means of mediation and moderation analyses. This article intents to be a roadmap for novice researchers on how to conduct experiments and to offer new perspectives in experimental research for experienced researchers.  

  4. Market research for electric utilities

    International Nuclear Information System (INIS)

    Shippee, G.

    1999-01-01

    Marketing research is increasing in importance as utilities become more marketing oriented. Marketing research managers need to maintain autonomy from the marketing director or ad agency and make sure their work is relevant to the utility's operation. This article will outline a model marketing research program for an electric utility. While a utility may not conduct each and every type of research described, the programs presented offer a smorgasbord of activities which successful electric utility marketers often use or have access to

  5. Romanian Market Researches in Global Market Context

    Directory of Open Access Journals (Sweden)

    Victor Danciu

    2006-03-01

    Full Text Available Market research is a powerful industry, whose value reached 21,5 billion USD in 2004. Market studies expenses are mostly concentrated in Europe (45% and in USA (37%. The market shares of the Top 10 companies were above fifty per cent of the research market’s turnover. As a young, modest market, which is 0,84% of the global expenses value, Romania was the global leader in terms of growth, in 2004. With an asymmetric demand and a relatively concentrated offer, the Romanian research market may have a spectacular development in the future, if the obstacles for the customers and research companies are surpassed. If so, the pressures following the UE’s entry of Romania and the evolution of customers needs and expectations will speed up the growth of the market research.

  6. Romanian Market Researches in Global Market Context

    Directory of Open Access Journals (Sweden)

    Victor Danciu

    2006-05-01

    Full Text Available Market research is a powerful industry, whose value reached 21,5 billion USD in 2004. Market studies expenses are mostly concentrated in Europe (45% and in USA (37%. The market shares of the Top 10 companies were above fifty per cent of the research market’s turnover. As a young, modest market, which is 0,84% of the global expenses value, Romania was the global leader in terms of growth, in 2004. With an asymmetric demand and a relatively concentrated offer, the Romanian research market may have a spectacular development in the future, if the obstacles for the customers and research companies are surpassed. If so, the pressures following the UE’s entry of Romania and the evolution of customers needs and expectations will speed up the growth of the market research.

  7. Agent-based simulation of electricity markets : a literature review

    International Nuclear Information System (INIS)

    Sensfuss, F.; Genoese, M.; Genoese, M.; Most, D.

    2007-01-01

    The electricity sector in Europe and North America is undergoing considerable changes as a result of deregulation, issues related to climate change, and the integration of renewable resources within the electricity grid. This article reviewed agent-based simulation methods of analyzing electricity markets. The paper provided an analysis of research currently being conducted on electricity market designs and examined methods of modelling agent decisions. Methods of coupling long term and short term decisions were also reviewed. Issues related to single and multiple market analysis methods were discussed, as well as different approaches to integrating agent-based models with models of other commodities. The integration of transmission constraints within agent-based models was also discussed, and methods of measuring market efficiency were evaluated. Other topics examined in the paper included approaches to integrating investment decisions, carbon dioxide (CO 2 ) trading, and renewable support schemes. It was concluded that agent-based models serve as a test bed for the electricity sector, and will help to provide insights for future policy decisions. 74 refs., 6 figs

  8. NEUROMARKETING IN MARKET RESEARCH

    Directory of Open Access Journals (Sweden)

    Dijana Ćosić

    2016-03-01

    Full Text Available Neuromarketing is a fairly new discipline that combines behavioural psychology, economics and consumer neuroscience. With the help of different techniques, such as functional magnetic resonance, electroencephalography, positron emission tomography, eye tracker etc., it measures respondent’s reaction to different stimuli. It allows the researchers to gain insight into unconscious drivers of choice and preference which they would not be able to discover with traditional methods (focus groups, in depth interviews and questionnaires. In market research, most widely used neuromarketing technique is eye tracker. Me and my associates conducted a typical market research study of a TV commercial with a help of a stationary eye tracker and “Gazepoint” software. 21 respondents participated in the study. The study discovered that one scene in the commercial drew attention much more than the others. As neuromarketing raises ethical issues I reviewed the literature related to these issues and presented an overview of neuromarketing and neuromarketing techniques as well.

  9. Marketing Strategy Research

    Energy Technology Data Exchange (ETDEWEB)

    None

    2010-03-31

    This report documents the research that has been undertaken as background for preparation of a marketing campaign for middle and high school students to increase interest in national security careers at the National Nuclear Security Administration. This work is a part of the National Security Preparedness Project (NSPP), being performed under a Department of Energy (DOE)/National Nuclear Security Administration (NNSA) grant. Previous research on the development of a properly trained and skilled national security workforce has identified a lack of interest by k-12 students in the STEM (Science, Technology, Engineering, and Mathematics) fields. Further, participation in these careers by women and minority populations is limited and is not increasing. Added to this are low educational achievement levels in New Mexico, where the marketing campaign will be deployed.

  10. Space Situational Awareness using Market Based Agents

    Science.gov (United States)

    Sullivan, C.; Pier, E.; Gregory, S.; Bush, M.

    2012-09-01

    Space surveillance for the DoD is not limited to the Space Surveillance Network (SSN). Other DoD-owned assets have some existing capabilities for tasking but have no systematic way to work collaboratively with the SSN. These are run by diverse organizations including the Services, other defense and intelligence agencies and national laboratories. Beyond these organizations, academic and commercial entities have systems that possess SSA capability. Most all of these assets have some level of connectivity, security, and potential autonomy. Exploiting them in a mutually beneficial structure could provide a more comprehensive, efficient and cost effective solution for SSA. The collection of all potential assets, providers and consumers of SSA data comprises a market which is functionally illiquid. The development of a dynamic marketplace for SSA data could enable would-be providers the opportunity to sell data to SSA consumers for monetary or incentive based compensation. A well-conceived market architecture could drive down SSA data costs through increased supply and improve efficiency through increased competition. Oceanit will investigate market and market agent architectures, protocols, standards, and incentives toward producing high-volume/low-cost SSA.

  11. Agent-based simulation of a financial market

    Science.gov (United States)

    Raberto, Marco; Cincotti, Silvano; Focardi, Sergio M.; Marchesi, Michele

    2001-10-01

    This paper introduces an agent-based artificial financial market in which heterogeneous agents trade one single asset through a realistic trading mechanism for price formation. Agents are initially endowed with a finite amount of cash and a given finite portfolio of assets. There is no money-creation process; the total available cash is conserved in time. In each period, agents make random buy and sell decisions that are constrained by available resources, subject to clustering, and dependent on the volatility of previous periods. The model proposed herein is able to reproduce the leptokurtic shape of the probability density of log price returns and the clustering of volatility. Implemented using extreme programming and object-oriented technology, the simulator is a flexible computational experimental facility that can find applications in both academic and industrial research projects.

  12. Examining Electronic Markets in Which Intelligent Agents Are Used for Comparison Shopping and Dynamic Pricing

    OpenAIRE

    Hertweck, Bryan M.

    2005-01-01

    Electronic commerce markets are becoming increasingly popular forums for commerce. As those markets mature, buyers and sellers will both vigorously seek techniques to improve their performance. The Internet lends itself to the use of agents to work on behalf of buyers and sellers. Through simulation, this research examines different implementations of buyers' agents (shopbots) and sellers' agents (pricebots) so that buyers, sellers, and agent builders can capitalize on the evolution of e-c...

  13. Market research for electric utilities

    Energy Technology Data Exchange (ETDEWEB)

    Shippee, G.

    1999-12-01

    Marketing research is increasing in importance as utilities become more marketing oriented. Marketing research managers need to maintain autonomy from the marketing director or ad agency and make sure their work is relevant to the utility's operation. This article will outline a model marketing research program for an electric utility. While a utility may not conduct each and every type of research described, the programs presented offer a smorgasbord of activities which successful electric utility marketers often use or have access to.

  14. Marketing. Market research, the key to success; Marketing. Erfolgsfaktor Marktforschung

    Energy Technology Data Exchange (ETDEWEB)

    Bongers, U. [VSE AG, Saarbruecken (Germany); Borch, G. [Berliner Kraft- und Licht (BEWAG)-AG, Berlin (Germany); Edelmann, H. [Vereinigte Elektrizitaetswerke Westfalen AG (VEW), Dortmund (Germany); Hermann, E. [Hamburgische Electricitaets-Werke AG, Hamburg (Germany); Nickel, M. [Vereinigung Deutscher Elektrizitaetswerke e.V. (VDEW), Frankfurt am Main (Germany)

    1999-07-01

    The brochure explains why market research has become an essential activity for the business management of electric utilities in the competitive market environment. The document gives advice on integrating information obtained from market research into the organizational planning of the marketing activities of electric utilities that are newcomers in the deregulated European energy markets. The brochure was elaborated by a working group for 'market research and organisational statistics' of the VDEW. (orig./CB) [German] Die vorliegende Broschuere stellt die neue Bedeutung der Marktforschung fuer die Informationsgewinnung und das Marketing der Stromunternehmen dar und gibt Hinweise auf die organisatorische Einbindung der Marktforschung. Sie wurde von einer Projektgruppe des VDEW-Fachausschusses 'Marktforschung und Unternehmensstatistik' erarbeitet. Die Broschuere ist vor allem fuer die Unternehmen gedacht, die ihre Marktforschung aufbauen oder ausbauen wollen. (orig./CB)

  15. ROMANIAN TOURISM MARKETING RESEARCHES

    Directory of Open Access Journals (Sweden)

    Viorica JELEV

    2016-09-01

    Full Text Available In sustainable development, tourism plays a vital role, with a high contribution in Romania's economic recovery and relaunch. Raising the tourism product of the values enshrined in the corresponding standards and preferences of foreign tourists involves initiating and promoting actions that include, on one hand, workflows education and training of a mentality appropriate current type of development, and on the other hand , emphasizing sustainable development in regions of tourist’s reception. Based on these considerations, this paper aims to determine how the tourism products must be designed from the point of view of marketing, to comply with the principles of sustainability. To this end we analyzed research on consumption of tourist’s services in Romania, made by INSOMAR, and an analysis of the Romanian tourism seen by strangers.

  16. Subway Market Research

    OpenAIRE

    Liutu, Riina

    2010-01-01

    The main goal of this thesis is to find out whether Danish entrepreneurs can become successful in the Danish market as Subway franchisees. Three specific cities, namely Århus, Horsens and Vejle, are looked at in depth. In the thesis, these three cities will represent the Danish market. An evaluation of the most suitable location for a Subway restaurant is made. To reach the above objective, the Subway franchising concept, the market situation, the customers and the competitive situation will ...

  17. Damaging brands through market research:

    DEFF Research Database (Denmark)

    Horn, C.; Brem, Alexander; Ivens, B.

    2014-01-01

    Purpose – The purpose of this paper is to investigate the possibility of using the new marketing research tool of prediction markets (PMs), which integrates customers to into the marketing research process. The research questions are: does taking part in PMs influence customers’ brand perception......? Is there a danger of damaging a brand through this tool? Design/methodology/approach – The paper uses a series of five short-term (less than one hour) and five long-term (three weeks) experimental online PMs where customers are integrated into marketing research and apply a series of online-surveys before and after...... taking part as virtual stock market traders. Subjects of research are taken from the sporting goods industry. Findings – The paper shows that PMs can be used by marketing researchers without the danger of damaging the brand of the products that are subject of the PMs, although customers are being...

  18. Confidence and the stock market: an agent-based approach.

    Science.gov (United States)

    Bertella, Mario A; Pires, Felipe R; Feng, Ling; Stanley, Harry Eugene

    2014-01-01

    Using a behavioral finance approach we study the impact of behavioral bias. We construct an artificial market consisting of fundamentalists and chartists to model the decision-making process of various agents. The agents differ in their strategies for evaluating stock prices, and exhibit differing memory lengths and confidence levels. When we increase the heterogeneity of the strategies used by the agents, in particular the memory lengths, we observe excess volatility and kurtosis, in agreement with real market fluctuations--indicating that agents in real-world financial markets exhibit widely differing memory lengths. We incorporate the behavioral traits of adaptive confidence and observe a positive correlation between average confidence and return rate, indicating that market sentiment is an important driver in price fluctuations. The introduction of market confidence increases price volatility, reflecting the negative effect of irrationality in market behavior.

  19. Marketing research cluster analysis

    Directory of Open Access Journals (Sweden)

    Marić Nebojša

    2002-01-01

    Full Text Available One area of applications of cluster analysis in marketing is identification of groups of cities and towns with similar demographic profiles. This paper considers main aspects of cluster analysis by an example of clustering 12 cities with the use of Minitab software.

  20. Marketing research cluster analysis

    OpenAIRE

    Marić Nebojša

    2002-01-01

    One area of applications of cluster analysis in marketing is identification of groups of cities and towns with similar demographic profiles. This paper considers main aspects of cluster analysis by an example of clustering 12 cities with the use of Minitab software.

  1. Telecommunication market research processing

    Science.gov (United States)

    Dupont, J. F.

    1983-06-01

    The data processing in two telecommunication market investigations is described. One of the studies concerns the office applications of communication and the other the experiences with a videotex terminal. Statistical factorial analysis was performed on a large mass of data. A comparison between utilization intentions and effective utilization is made. Extensive rewriting of statistical analysis computer programs was required.

  2. Agent-based land markets: Heterogeneous agents, land proces and urban land use change

    NARCIS (Netherlands)

    Filatova, Tatiana; Parker, Dawn C.; van der Veen, A.; Amblard, F.

    2007-01-01

    We construct a spatially explicit agent-based model of a bilateral land market. Heterogeneous agents form their bid and ask prices for land based on the utility that they obtain from a certain location (houte/land) and base on the state of the market (an excess of demand or supply). We underline the

  3. [Marketing research in health service].

    Science.gov (United States)

    Ameri, Cinzia; Fiorini, Fulvio

    2015-01-01

    Marketing research is the systematic and objective search for, and analysis of, information relevant to the identification and solution of any problem in the field of marketing. The key words in this definition are: systematic, objective and analysis. Marketing research seeks to set about its task in a systematic and objective fashion. This means that a detailed and carefully designed research plan is developed in which each stage of the research is specified. Such a research plan is only considered adequate if it specifies: the research problem in concise and precise terms, the information necessary to address the problem, the methods to be employed in gathering the information and the analytical techniques to be used to interpret it. Maintaining objectivity in marketing research is essential if marketing management is to have sufficient confidence in its results to be prepared to take risky decisions based upon those results. To this end, as far as possible, marketing researchers employ the scientific method. The characteristics of the scientific method are that it translates personal prejudices, notions and opinions into explicit propositions (or hypotheses). These are tested empirically. At the same time alternative explanations of the event or phenomena of interest are given equal consideration.

  4. Marketing Capability in Strategy Research

    DEFF Research Database (Denmark)

    Ritter, Thomas; Distel, Andreas Philipp

    Following the call for a demand-side perspective of strategic management (e.g., Priem et al., 2012), a firm’s marketing capability, i.e. its ability to interact with down-stream stakeholders, becomes a pivotal element in explaining a firm’s competitiveness. While marketing capability is recognized...... in the strategic management literature as an important driver of firm performance, our review of 86 articles reveals a lack of a generally accepted definition of marketing capability, a lack of a common conceptualization as well as differences in the measurement of marketing capability. In order to build a common...... ground for advancing marketing capability research and thus supporting the demand-side perspective in strategic management, we develop an integrative framework to explain the differences and propose a research agenda for developing the field....

  5. Multi-Agent Market Modeling of Foreign Exchange Rates

    Science.gov (United States)

    Zimmermann, Georg; Neuneier, Ralph; Grothmann, Ralph

    A market mechanism is basically driven by a superposition of decisions of many agents optimizing their profit. The oeconomic price dynamic is a consequence of the cumulated excess demand/supply created on this micro level. The behavior analysis of a small number of agents is well understood through the game theory. In case of a large number of agents one may use the limiting case that an individual agent does not have an influence on the market, which allows the aggregation of agents by statistic methods. In contrast to this restriction, we can omit the assumption of an atomic market structure, if we model the market through a multi-agent approach. The contribution of the mathematical theory of neural networks to the market price formation is mostly seen on the econometric side: neural networks allow the fitting of high dimensional nonlinear dynamic models. Furthermore, in our opinion, there is a close relationship between economics and the modeling ability of neural networks because a neuron can be interpreted as a simple model of decision making. With this in mind, a neural network models the interaction of many decisions and, hence, can be interpreted as the price formation mechanism of a market.

  6. Extension agents\\' marketing related services: The relevance to ...

    African Journals Online (AJOL)

    This study investigated the marketing related services provided to farmers by extension agents in Osun State, Nigeria. Data were collected from the extension agents in the services of Osun State Agricultural Development Projects, which is the government outfit to provide such services to farmers on one hand and their ...

  7. MARKETING RESEARCH IN ADVERTISING

    Directory of Open Access Journals (Sweden)

    Vranceanu Diana

    2008-05-01

    Full Text Available 21th century advertising might just be the most powerful weapon a marketer haves and a quite efficient one if we think about the way it changed our world. But all that power comes with great responsibility: used accordingly by planning everything in the smallest detail possible it can be the best thing that ever happen to a company, used without any kind of strategy it can very well be a large scale disaster. Because of the great costs that advertising is much too often associated with and also the long term affects it haves on the consumer a company should never start an advertising campaign without knowing every single last detail concerning their product and consumers. The study of the promotional message will show its capacity to gain the attention of the targeted audience, to stand out from other messages, to be associated with the product/service it promotes, to generate a positive reaction towards that specific product/service and to encourage its purchasing.

  8. Incorporating BDI Agents into Human-Agent Decision Making Research

    Science.gov (United States)

    Kamphorst, Bart; van Wissen, Arlette; Dignum, Virginia

    Artificial agents, people, institutes and societies all have the ability to make decisions. Decision making as a research area therefore involves a broad spectrum of sciences, ranging from Artificial Intelligence to economics to psychology. The Colored Trails (CT) framework is designed to aid researchers in all fields in examining decision making processes. It is developed both to study interaction between multiple actors (humans or software agents) in a dynamic environment, and to study and model the decision making of these actors. However, agents in the current implementation of CT lack the explanatory power to help understand the reasoning processes involved in decision making. The BDI paradigm that has been proposed in the agent research area to describe rational agents, enables the specification of agents that reason in abstract concepts such as beliefs, goals, plans and events. In this paper, we present CTAPL: an extension to CT that allows BDI software agents that are written in the practical agent programming language 2APL to reason about and interact with a CT environment.

  9. Rock Hellsinki, Marketing Research

    OpenAIRE

    Todd, Roosa; Jalkanen, Katariina

    2013-01-01

    This paper is a qualitative research about rock and heavy metal music tourism in the capital city of Finland, Helsinki. As Helsinki can be considered the city of contrasts, the silent nature city mixed with urban activities, it is important to also use the potential of the loud rock and heavy metal music contrasting the silence. Finland is known abroad for bands such as HIM, Nightwish, Korpiklaani and Children of Bodom so it would make sense to utilize these in the tourism sector as well. The...

  10. A critical survey of agent-based wholesale electricity market models

    International Nuclear Information System (INIS)

    Weidlich, Anke; Veit, Daniel

    2008-01-01

    The complexity of electricity markets calls for rich and flexible modeling techniques that help to understand market dynamics and to derive advice for the design of appropriate regulatory frameworks. Agent-Based Computational Economics (ACE) is a fairly young research paradigm that offers methods for realistic electricity market modeling. A growing number of researchers have developed agent-based models for simulating electricity markets. The diversity of approaches makes it difficult to overview the field of ACE electricity research; this literature survey should guide the way through and describe the state-of-the-art of this research area. In a conclusive summary, shortcomings of existing approaches and open issues that should be addressed by ACE electricity researchers are critically discussed. (author)

  11. ECONOMIC AGENT BEHAVIOR ON REAL ESTATE MARKET

    Directory of Open Access Journals (Sweden)

    Oana CHINDRIŞ-VĂSIOIU

    2014-02-01

    Full Text Available Traditional theory of the consumer explains development of demand through changes in prices and income. Consumer tastes and preferences are considered to be constant, stable, therefore does not take account of them in explaining market participants behavior. Indeed, from scientific point of view, can only be explained a behavior by a hypothesis relating to individual tastes or preferences since it would be impossible to subject to such a hypothesis to the test of facts. If your preferences are stable, how we interpret fast transformation of modes of consumption? The increase of income can explain an increase in volume for consumption, but not the changes in its structure. At the limit, relative prices could explain budget allocation between existing goods and services, but not the incessant occurrence of new goods and services, which they come to satisfy what current language means that new needs.

  12. Quantitative models in marketing research

    NARCIS (Netherlands)

    Ph.H.B.F. Franses (Philip Hans); R. Paap (Richard)

    2001-01-01

    textabstractRecent advances in data collection and data storage techniques enable marketing researchers to study the individual characteristics of a large range of transactions and purchases, in particular the effects of household-specific characteristics. This book presents the most important and

  13. Marketing Plan and Marketing Research for KUAS Game Studies

    OpenAIRE

    Tukiainen, Reno

    2012-01-01

    This thesis was commissioned by Tieto^2 Project. The aim of the thesis was to study higher education marketing, including marketing planning and marketing research, from the point of view of marketing Kajaani University of Applied Sciences game study programmes. After the relevant theoretical literature was reviewed, a marketing research was conducted by interviewing current KUAS game students and new applicants who had applied for KUAS game studies in the spring of 2012. Based on the analyse...

  14. QUESTIONNAIRES PRETESTING IN MARKETING RESEARCH

    Directory of Open Access Journals (Sweden)

    ALINA-MIHAELA BABONEA

    2011-04-01

    Full Text Available Designing the perfect survey questionnaire is impossible. However, researchers can still create an effective research. To make your questionnaire effective, it is necessary to pretest it before actually using it. The following paper reveals some general guidelines on pretesting and what to do for a more effective marketing research giving the fact that the existing literature highlights the importance and indispensability of pretesting and on the other hand, does not provide sufficient information in terms of methodology about it. Also, we have tried to explain the importance of questionnaires pretesting before applying them in order to obtain the best results in marketing research and we’ve kept in mind that high quality in this domain means using new tools and improving the existing ones if one searches for efficient results.

  15. Multi-agent simulation of competitive electricity markets: Autonomous systems cooperation for European market modeling

    International Nuclear Information System (INIS)

    Santos, Gabriel; Pinto, Tiago; Morais, Hugo; Sousa, Tiago M.; Pereira, Ivo F.; Fernandes, Ricardo; Praça, Isabel; Vale, Zita

    2015-01-01

    Highlights: • Definition of an ontology allowing the communication between multi-agents systems. • Social welfare evaluation in different electricity markets. • Demonstration of the use of the proposed ontology between two multi-agents systems. • Strategic biding in electricity markets. • European electricity markets comparison. - Abstract: The electricity market restructuring, and its worldwide evolution into regional and even continental scales, along with the increasing necessity for an adequate integration of renewable energy sources, is resulting in a rising complexity in power systems operation. Several power system simulators have been developed in recent years with the purpose of helping operators, regulators, and involved players to understand and deal with this complex and constantly changing environment. The main contribution of this paper is given by the integration of several electricity market and power system models, respecting to the reality of different countries. This integration is done through the development of an upper ontology which integrates the essential concepts necessary to interpret all the available information. The continuous development of Multi-Agent System for Competitive Electricity Markets platform provides the means for the exemplification of the usefulness of this ontology. A case study using the proposed multi-agent platform is presented, considering a scenario based on real data that simulates the European Electricity Market environment, and comparing its performance using different market mechanisms. The main goal is to demonstrate the advantages that the integration of various market models and simulation platforms have for the study of the electricity markets’ evolution

  16. Marketing research of consumer perception

    Directory of Open Access Journals (Sweden)

    Rodić Jelena

    2011-01-01

    Full Text Available Perception involves the collection, processing and interpretation of information through sensory receptors and represents the reality of an individual. Collecting customer information is imperative for marketing, because consumers are in the focus of defining all its objectives, strategies and plans. The result of the perception depends on a number of factors and that is why people do not experience stimuli in the same way. A marketing research of consumer perceptions has been carried out in order to identify the habits and understand the behavior of consumers when choosing products with special emphasis on the influence of perception, stimuli from the environment and perceptions of risk in their decision. .

  17. Evaluation of Market Design Agents: The Mertacor Perspective

    Science.gov (United States)

    Stavrogiannis, Lampros C.; Mitkas, Pericles A.

    The annual Trading Agent Competition for Market Design, CAT, provides a testbed to study the mechanisms that modern stock exchanges use in their effort to attract potential traders while maximizing their profit. This paper presents an evaluation of the agents that participated in the 2008 competition. The evaluation is based on the analysis of the CAT finals as well as on the results obtained from post-tournament experiments. We present Mertacor, our entrant for 2008, and compare it with the other available agents. In addition, we introduce a simple yet effective way of computing the global competitive equilibrium that Mertacor utilizes and discuss its importance for the game.

  18. Agent-based simulation of electricity markets. A literature review

    Energy Technology Data Exchange (ETDEWEB)

    Sensfuss, F.; Ragwitz, M. [Fraunhofer-Institut fuer Systemtechnik und Innovationsforschung (ISI), Karlsruhe (Germany); Genoese, M.; Moest, D. [Karlsruhe Univ. (T.H.) (Germany). Inst. fuer Industriebetriebslehre und Industrielle Produktion

    2007-07-01

    Liberalisation, climate policy and promotion of renewable energy are challenges to players of the electricity sector in many countries. Policy makers have to con-sider issues like market power, bounded rationality of players and the appear-ance of fluctuating energy sources in order to provide adequate legislation. Fur-thermore the interactions between markets and environmental policy instru-ments become an issue of increasing importance. A promising approach for the scientific analysis of these developments is the field of agent-based simulation. The goal of this article is to provide an overview of the current work applying this methodology to the analysis of electricity markets. (orig.)

  19. Will biofilm disassembly agents make it to market?

    Science.gov (United States)

    Romero, Diego; Kolter, Roberto

    2011-07-01

    Nearly 12 years after promising results suggested that antibiofilm agents might be developed into novel therapeutics, there are no such products on the market. In our opinion, the reasons for this have been predominantly economic. Recent developments, however, suggest that there could still be emerging opportunities for the developments of such products. Copyright © 2011 Elsevier Ltd. All rights reserved.

  20. Marketing research: Pathway to optimal market oriented products ...

    African Journals Online (AJOL)

    This paper examines the role of marketing research as pathway to developing optimal market oriented products. The objectives of this paper among others are to (i) Establish whether the use of marketing research has effect on new product adoption process by consumers (ii) Find out if there is any relationship between the ...

  1. Market Research Methods for Improving College Responsiveness.

    Science.gov (United States)

    Larkin, Paul G.

    1979-01-01

    Essential elements of a good marketing plan for higher education institutions are described. What market research is and how the modern concept of marketing differs from the traditional sales approach are discussed as well as market analysis and definition. Also included is a discussion of marketing for proposed new programs. (Author/SF)

  2. E-laboratories : agent-based modeling of electricity markets

    International Nuclear Information System (INIS)

    North, M.; Conzelmann, G.; Koritarov, V.; Macal, C.; Thimmapuram, P.; Veselka, T.

    2002-01-01

    Electricity markets are complex adaptive systems that operate under a wide range of rules that span a variety of time scales. These rules are imposed both from above by society and below by physics. Many electricity markets are undergoing or are about to undergo a transition from centrally regulated systems to decentralized markets. Furthermore, several electricity markets have recently undergone this transition with extremely unsatisfactory results, most notably in California. These high stakes transitions require the introduction of largely untested regulatory structures. Suitable laboratories that can be used to test regulatory structures before they are applied to real systems are needed. Agent-based models can provide such electronic laboratories or ''e-laboratories.'' To better understand the requirements of an electricity market e-laboratory, a live electricity market simulation was created. This experience helped to shape the development of the Electricity Market Complex Adaptive Systems (EMCAS) model. To explore EMCAS' potential as an e-laboratory, several variations of the live simulation were created. These variations probed the possible effects of changing power plant outages and price setting rules on electricity market prices

  3. An agent-based analysis of the German electricity market with transmission capacity constraints

    International Nuclear Information System (INIS)

    Veit, Daniel J.; Weidlich, Anke; Krafft, Jacob A.

    2009-01-01

    While some agent-based models have been developed for analyzing the German electricity market, there has been little research done on the emerging issue of intra-German congestion and its effects on the bidding behavior of generator agents. Yet, studies of other markets have shown that transmission grid constraints considerably affect strategic behavior in electricity markets. In this paper, the implications of transmission constraints on power markets are analyzed for the case of Germany. Market splitting is applied in the case of congestion in the grid. For this purpose, the agent-based modeling of electricity systems (AMES) market package developed by Sun and Tesfatsion is modified to fit the German context, including a detailed representation of the German high-voltage grid and its interconnections. Implications of transmission constraints on prices and social welfare are analyzed for scenarios that include strategic behavior of market participants and high wind power generation. It can be shown that strategic behavior and transmission constraints are inter-related and may pose severe problems in the future German electricity market.

  4. An agent-based analysis of the German electricity market with transmission capacity constraints

    Energy Technology Data Exchange (ETDEWEB)

    Veit, Daniel J.; Weidlich, Anke; Krafft, Jacob A. [University of Mannheim, Dieter Schwarz Chair of Business Administration, E-Business and E-Government, 68131 Mannheim (Germany)

    2009-10-15

    While some agent-based models have been developed for analyzing the German electricity market, there has been little research done on the emerging issue of intra-German congestion and its effects on the bidding behavior of generator agents. Yet, studies of other markets have shown that transmission grid constraints considerably affect strategic behavior in electricity markets. In this paper, the implications of transmission constraints on power markets are analyzed for the case of Germany. Market splitting is applied in the case of congestion in the grid. For this purpose, the agent-based modeling of electricity systems (AMES) market package developed by Sun and Tesfatsion is modified to fit the German context, including a detailed representation of the German high-voltage grid and its interconnections. Implications of transmission constraints on prices and social welfare are analyzed for scenarios that include strategic behavior of market participants and high wind power generation. It can be shown that strategic behavior and transmission constraints are inter-related and may pose severe problems in the future German electricity market. (author)

  5. Marketing research of the chocolate market in Macedonia

    Directory of Open Access Journals (Sweden)

    Jovanov-Marjanova Tamara

    2012-01-01

    Full Text Available The consumer market in Macedonia and the chocolate market in particular, are overtaken from many foreign brands. The domestic companies, disregarding their size, are losing market share to the competitors with stronger strategies. This paper shows the existing weaknesses in the current strategies of the domestic companies through case study of the 2 largest confectionery producers in Macedonia on one side, and discovers the consumer behavior and preferences toward FMCG and chocolate through market research and analysis of a purposive statistical sample of 300 consumers on the other. The applied research techniques for the need of the consumer research were questionnaires and in depth interviews with the firms' managers. The analysis clearly indicates that with the adequate market research, i.e. implementation of the market research models and techniques a basis for competitive and successful marketing strategy can be created, not only by large corporations, but by individuals/owners of small and medium sized companies as well.

  6. Agents' beliefs and economic regimes polarization in interacting markets

    Science.gov (United States)

    Cavalli, F.; Naimzada, A. K.; Pecora, N.; Pireddu, M.

    2018-05-01

    In the present paper, a model of a market consisting of real and financial interacting sectors is studied. Agents populating the stock market are assumed to be not able to observe the true underlying fundamental, and their beliefs are biased by either optimism or pessimism. Depending on the relevance they give to beliefs, they select the best performing strategy in an evolutionary perspective. The real side of the economy is described within a multiplier-accelerator framework with a nonlinear, bounded investment function. We study the effect of market integration, in particular, of the financialization of the real market. We show that strongly polarized beliefs in an evolutionary framework can introduce multiplicity of steady states, which, consisting in enhanced or depressed levels of income, reflect and reproduce the optimistic or pessimistic nature of the agents' beliefs. The polarization of these steady states, which coexist with an unbiased steady state, positively depends on that of the beliefs and on their relevance. Moreover, with a mixture of analytical and numerical tools, we show that such static characterization is inherited also at the dynamical level, with possibly complex attractors that are characterized by endogenously fluctuating pessimistic and optimistic prices and levels of national income, with the effect of having several coexisting business cycles. This framework, when stochastic perturbations are included, is able to account for stylized facts commonly observed in real financial markets, such as fat tails and excess volatility in the returns distributions, as well as bubbles and crashes for stock prices.

  7. Functional polymers as therapeutic agents: concept to market place.

    Science.gov (United States)

    Dhal, Pradeep K; Polomoscanik, Steven C; Avila, Louis Z; Holmes-Farley, S Randall; Miller, Robert J

    2009-11-12

    Biologically active synthetic polymers have received considerable scientific interest and attention in recent years for their potential as promising novel therapeutic agents to treat human diseases. Although a significant amount of research has been carried out involving polymer-linked drugs as targeted and sustained release drug delivery systems and prodrugs, examples on bioactive polymers that exhibit intrinsic therapeutic properties are relatively less. Several appealing characteristics of synthetic polymers including high molecular weight, molecular architecture, and controlled polydispersity can all be utilized to discover a new generation of therapies. For example, high molecular weight bioactive polymers can be restricted to gastrointestinal tract, where they can selectively recognize, bind, and remove target disease causing substances from the body. The appealing features of GI tract restriction and stability in biological environment render these polymeric drugs to be devoid of systemic toxicity that are generally associated with small molecule systemic drugs. The present article highlights recent developments in the rational design and synthesis of appropriate functional polymers that have resulted in a number of promising polymer based therapies and biomaterials, including some marketed products.

  8. Marketing biofortified crops: insights from consumer research ...

    African Journals Online (AJOL)

    Marketing biofortified crops: insights from consumer research. ... To develop a global strategy for consumer marketing of biofortified crops, research is needed to understand consumer ... EMAIL FREE FULL TEXT EMAIL FREE FULL TEXT

  9. Solar Market Research and Analysis Projects | Solar Research | NREL

    Science.gov (United States)

    Market Research and Analysis Projects Solar Market Research and Analysis Projects Solar market research and analysis efforts at NREL seek to further solar technologies' role in supporting a more . Midscale Commercial Market Solar Analysis NREL experts are providing analysis to expand the midscale solar

  10. Market research: Determinant of successful strategic marketing in financial organizations

    Directory of Open Access Journals (Sweden)

    Domazet Ivana

    2013-01-01

    Full Text Available Market research provides an information inputs for business improvement by reducing risk of wrong strategic decisions in marketing area. Therefore, it presents significant competitive activity used as a base for the company's marketing strategies and business behavior. Business environment research and attitudes of clients above all, is particularly important in the financial services sector. Due to the specific attributes of financial services, which are reflected primarily in the intangibility (immateriality, variability (heterogeneity and volatility of services, but also on account of durability and rate of expenditure and fiduciary responsibility that feature financial institutions, market research has a special dimension in this area. Thus the aim of this paper is to analyze the concept and process of market research in the financial services industry and point out the importance of market research as the basic activity that should provide inputs for making strategic marketing decisions related to: market segmentation, targeting and positioning of specific market segment. In addition, the paper presents the results of market research and provides the opinions of car insurance service users in Serbia, where the starting hypothesis was that the main factors in selecting companies for motor insurance were the following: the reputation of the insurance company, trust that the insurer will pay the damage when it occurs and the price of services.

  11. Internet Marketing Research: Opportunities and Problems

    NARCIS (Netherlands)

    Furrer, O.F.G.; Sudharshan, D.

    2001-01-01

    The Internet is promised a brilliant future among the favorite tools of marketing researchers. Develops a typology of Internet marketing surveys showing the existence of eight different designs that can be used by marketers. However, researchers who plan to develop research using the Internet need

  12. A Computational Agent-Based Modeling Approach for Competitive Wireless Service Market

    KAUST Repository

    Douglas, C C; Hyoseop Lee,; Wonsuck Lee,

    2011-01-01

    Using an agent-based modeling method, we study market dynamism with regard to wireless cellular services that are in competition for a greater market share and profit. In the proposed model, service providers and consumers are described as agents

  13. Marketing research for organizers of sports events

    Directory of Open Access Journals (Sweden)

    Gašović Milan

    2012-01-01

    Full Text Available Marketing research, which provide the data and the information for the decision making process, are essential for organizers of sport events, especially to the organizers of the most significant ones. The mentioned marketing research involves: research of the local market, visitors satisfaction research, evaluation of sponsorship effectiveness, research of the sport events economic influence on the local community or host cities, event host attitudes examination-local population and so on. The marketing research process, for the sport event organizers of needs, involves several steps, such as: goal definition, choice of the research method, research instruments determination, interviewer education, information gathering, data processing, data report, conclusions.

  14. Improving Agent Bidding in Power Stock Markets through a Data Mining Enhanced Agent Platform

    Science.gov (United States)

    Chrysopoulos, Anthony C.; Symeonidis, Andreas L.; Mitkas, Pericles A.

    Like in any other auctioning environment, entities participating in Power Stock Markets have to compete against other in order to maximize own revenue. Towards the satisfaction of their goal, these entities (agents - human or software ones) may adopt different types of strategies - from na?ve to extremely complex ones - in order to identify the most profitable goods compilation, the appropriate price to buy or sell etc, always under time pressure and auction environment constraints. Decisions become even more difficult to make in case one takes the vast volumes of historical data available into account: goods’ prices, market fluctuations, bidding habits and buying opportunities. Within the context of this paper we present Cassandra, a multi-agent platform that exploits data mining, in order to extract efficient models for predicting Power Settlement prices and Power Load values in typical Day-ahead Power markets. The functionality of Cassandra is discussed, while focus is given on the bidding mechanism of Cassandra’s agents, and the way data mining analysis is performed in order to generate the optimal forecasting models. Cassandra has been tested in a real-world scenario, with data derived from the Greek Energy Stock market.

  15. Understanding Consumer Needs through Market Research

    Science.gov (United States)

    Overton, Cynthia; Volkman, Cheryl; Silver-Pacuilla, Heidi; Gray, Tracy

    2008-01-01

    The purpose of this article is to demonstrate how existing market research in the assistive technology (AT) field can be leveraged to create new solutions and to help those solutions reach wider markets. To do so, we discuss market research projects, focusing on seminal activities that have occurred in the assistive and learning technology field;…

  16. Targeting consumer needs through marketing research.

    Science.gov (United States)

    Inguanzo, J M

    1986-11-01

    The importance of marketing research in health care has increased dramatically in recent years as hospitals grapple to maintain a place in today's uncertain market. This article examines how marketing research can enhance the effectiveness of your hospital's internal and external communications by identifying programs and services considered most important by consumers.

  17. Marketing research model of competitive environment

    Directory of Open Access Journals (Sweden)

    Krasilya Dmitriy

    2015-11-01

    Full Text Available To support its competitive advantages in current market conditions, each company needs to choose better ways of guaranteeing its favorable competitive position. In this regard, considerable interest lies in the structuring and algorithmization of marketing research processes that provide the information background of such choice. The article is devoted to modeling the process of marketing research of competitive environment.

  18. Solar Market Research and Analysis Publications | Solar Research | NREL

    Science.gov (United States)

    Market Research and Analysis Publications Solar Market Research and Analysis Publications NREL researchers and analysts publish a variety of documents related to solar market research and analysis achieving the SETO 2030 residential PV cost target of $0.05 /kWh by identifying and quantifying cost

  19. DISCRIMINANT ANALYSIS IN MARKETING RESEARCH

    Directory of Open Access Journals (Sweden)

    Erika KULCSÁR

    2010-01-01

    Full Text Available This paper classifies among marketing researches aiming to study the influence that the following independent variables (explanatory have: "Estimating the expenses incurred in Centre Development Region, including country of residence" and the variable "How many days have you planned to stay in this region?" on the construction of separate groups which form the dependent variables - the type of tourist (foreign, Romanian. Thus I shall analyse the explication of the different characteristics of the groups in terms of different attributes that members of these groups have with respect to the independent variables (explanatory. Questionnaires have been distributed to hotels in Braşov, Predeal, Poiana-Braşov, Sfântu Gheorghe, Covasna, Miercurea-Ciuc, Gheorgheni, Tuşnad, Târgu-Mureş, Sighişoara, Sibiu, Alba – Iulia and other localities that have linked this route. More than 2,000 questionnaires have been distributed. The quantitative research was conducted between 15.05.2009-17.10.2009.

  20. Solar Market Research and Analysis | Solar Research | NREL

    Science.gov (United States)

    Analysis Solar Market Research and Analysis Through rigorous data collection, analysis, and stakeholder engagement, NREL's Solar Market Research and Analysis efforts further solar technologies' role in solar panels. Key areas for NREL's solar market research and analysis portfolio include the following

  1. Agent-based simulation in entrepreneurship research

    NARCIS (Netherlands)

    Yang, S.-J.S.; Chandra, Y.

    2009-01-01

    Agent-based modeling (ABM) has wide applications in natural and social sciences yet it has not been widely applied in entrepreneurship research. We discuss the nature of ABM, its position among conventional methodologies and then offer a roadmap for developing, testing and extending theories of

  2. Calibrating emergent phenomena in stock markets with agent based models.

    Science.gov (United States)

    Fievet, Lucas; Sornette, Didier

    2018-01-01

    Since the 2008 financial crisis, agent-based models (ABMs), which account for out-of-equilibrium dynamics, heterogeneous preferences, time horizons and strategies, have often been envisioned as the new frontier that could revolutionise and displace the more standard models and tools in economics. However, their adoption and generalisation is drastically hindered by the absence of general reliable operational calibration methods. Here, we start with a different calibration angle that qualifies an ABM for its ability to achieve abnormal trading performance with respect to the buy-and-hold strategy when fed with real financial data. Starting from the common definition of standard minority and majority agents with binary strategies, we prove their equivalence to optimal decision trees. This efficient representation allows us to exhaustively test all meaningful single agent models for their potential anomalous investment performance, which we apply to the NASDAQ Composite index over the last 20 years. We uncover large significant predictive power, with anomalous Sharpe ratio and directional accuracy, in particular during the dotcom bubble and crash and the 2008 financial crisis. A principal component analysis reveals transient convergence between the anomalous minority and majority models. A novel combination of the optimal single-agent models of both classes into a two-agents model leads to remarkable superior investment performance, especially during the periods of bubbles and crashes. Our design opens the field of ABMs to construct novel types of advanced warning systems of market crises, based on the emergent collective intelligence of ABMs built on carefully designed optimal decision trees that can be reversed engineered from real financial data.

  3. Calibrating emergent phenomena in stock markets with agent based models

    Science.gov (United States)

    Sornette, Didier

    2018-01-01

    Since the 2008 financial crisis, agent-based models (ABMs), which account for out-of-equilibrium dynamics, heterogeneous preferences, time horizons and strategies, have often been envisioned as the new frontier that could revolutionise and displace the more standard models and tools in economics. However, their adoption and generalisation is drastically hindered by the absence of general reliable operational calibration methods. Here, we start with a different calibration angle that qualifies an ABM for its ability to achieve abnormal trading performance with respect to the buy-and-hold strategy when fed with real financial data. Starting from the common definition of standard minority and majority agents with binary strategies, we prove their equivalence to optimal decision trees. This efficient representation allows us to exhaustively test all meaningful single agent models for their potential anomalous investment performance, which we apply to the NASDAQ Composite index over the last 20 years. We uncover large significant predictive power, with anomalous Sharpe ratio and directional accuracy, in particular during the dotcom bubble and crash and the 2008 financial crisis. A principal component analysis reveals transient convergence between the anomalous minority and majority models. A novel combination of the optimal single-agent models of both classes into a two-agents model leads to remarkable superior investment performance, especially during the periods of bubbles and crashes. Our design opens the field of ABMs to construct novel types of advanced warning systems of market crises, based on the emergent collective intelligence of ABMs built on carefully designed optimal decision trees that can be reversed engineered from real financial data. PMID:29499049

  4. Inbound marketing in research institutions

    Directory of Open Access Journals (Sweden)

    Witold Świeczak

    2015-12-01

    Full Text Available We live in times of revolution! We are witnessing a revolution in the way we choose new products and in the way we look for business partners. Nowadays, almost everybody who is looking for a pram for his child or a new accounting company for his small business, always starts by turning on the computer. We start with Google or any other search engine, we ask our friends from the Internet, our family members and colleagues for assistance, usually via e-mail, online chats, Facebook or Twitter. We live in times of revolution – as a result of this revolution companies without huge budgets and not resorting to eyecatching tv commercials are able to attract our attention. Nowadays, we pay more attention to companies offering us excellent content on the Internet – a good example here is Zaoppos, a company selling shoes which rapidly evolved into a multi-billion-dollar business. There is no doubt that currently an attractive form of presence in the web is of utmost importance for any company. The main force driving this new revolution is inbound marketing. This revolution has a global and universal reach and affects everybody without regard to his or her social or economic status, his or her education or culture. The term of Inbound Marketing hasn’t been translated into Polish yet. It can be interpreted as active, incoming marketing. Inbound Marketing is opposed to outbound marketing – traditional way of communicating, which is all about „pushing out” information, advertising message to the potential customer. Inbound marketing is focused on activities on the Internet, which allow the customers to find the message they are looking for. The potential customer is following issues he is looking for on the Internet, which leads him to the source of the message. The idea of inbound marketing is about taking such actions in the sphere of media that allow potential customers to find what they are looking for. Inbound marketing combines elements of

  5. Multi-dimensional information diffusion and balancing market supply: an agent-based approach

    NARCIS (Netherlands)

    Osinga, S.A.; Kramer, M.R.; Hofstede, G.J.; Beulens, A.J.M.

    2013-01-01

    This agent-based information management model is designed to explore how multi-dimensional information, spreading through a population of agents (for example farmers) affects market supply. Farmers make quality decisions that must be aligned with available markets. Markets distinguish themselves by

  6. Multi-agent simulation of competitive electricity markets: Autonomous systems cooperation for European market modeling

    DEFF Research Database (Denmark)

    Santos, Gabriel; Pinto, Tiago; Morais, Hugo

    2015-01-01

    The electricity market restructuring, and its worldwide evolution into regional and even continental scales, along with the increasing necessity for an adequate integration of renewable energy sources, is resulting in a rising complexity in power systems operation. Several power system simulators...... have been developed in recent years with the purpose of helping operators, regulators, and involved players to understand and deal with this complex and constantly changing environment. The main contribution of this paper is given by the integration of several electricity market and power system models......, respecting to the reality of different countries. This integration is done through the development of an upper ontology which integrates the essential concepts necessary to interpret all the available information. The continuous development of Multi-Agent System for Competitive Electricity Markets platform...

  7. Research & Development, Innovation and Marketing

    DEFF Research Database (Denmark)

    Brem, Alexander; Sherif, H.; Katzenstein, L.

    2011-01-01

    Innovations play an ever-increasing role in companies hoping to gain and sustain a competitive advantage. However, certain technological innovations are not always perceived as something desirable and are often problematic. One problem for managers is the resistance of different kinds of stakehol...... of the International Journal of Technology Marketing devoted to the subject....

  8. Nonlinear multi-analysis of agent-based financial market dynamics by epidemic system

    Science.gov (United States)

    Lu, Yunfan; Wang, Jun; Niu, Hongli

    2015-10-01

    Based on the epidemic dynamical system, we construct a new agent-based financial time series model. In order to check and testify its rationality, we compare the statistical properties of the time series model with the real stock market indices, Shanghai Stock Exchange Composite Index and Shenzhen Stock Exchange Component Index. For analyzing the statistical properties, we combine the multi-parameter analysis with the tail distribution analysis, the modified rescaled range analysis, and the multifractal detrended fluctuation analysis. For a better perspective, the three-dimensional diagrams are used to present the analysis results. The empirical research in this paper indicates that the long-range dependence property and the multifractal phenomenon exist in the real returns and the proposed model. Therefore, the new agent-based financial model can recurrence some important features of real stock markets.

  9. Methodological Analysis of Gregarious Behaviour of Agents in the Financial Markets

    OpenAIRE

    Solodukhin Stanislav V.

    2013-01-01

    The article considers methodological approaches to analysis of gregarious behaviour of agents in the financial markets and also studies foundations of the agent modelling of decision making processes with consideration of the gregarious instinct.

  10. Business cycle research in marketing : A review and research agenda

    NARCIS (Netherlands)

    Dekimpe, Marnik; Deleersnyder, Barbara

    Business cycles (BCs) may affect entire markets, and significantly alter many firms’ marketing activities and performance. Even though managers cannot prevent BCs from occurring, marketing research over the last 15 years has provided growing evidence that their impact on consumers, and hence on firm

  11. Agent-based Modelling, a new kind of research

    DEFF Research Database (Denmark)

    Held, Fabian P.; Wilkinson, Ian F.; Marks, Robert E.

    2014-01-01

    guidelines to help plan and structure the development of a theory about the causes of such a phenomenon in conjunction with a matching ABM. We argue that research about complex social phenomena is still largely fundamental research and therefore an iterative and cyclical development process of both theory......We discuss the use of Agent-based Modelling for the development and testing of theories about emergent social phenomena in marketing and the social sciences in general. We address both theoretical aspects about the types of phenomena that are suitably addressed with this approach and practical...... development. The main goal of this paper was to make research on complex social systems more accessible and help anticipate and structure the research process....

  12. MARKETING RESEARCH: A CONCEPTUAL APPROACH

    OpenAIRE

    Priya Chandra Ojha

    2017-01-01

    Objective: The requirement of consumers of goods and services are wide and variable. The firms involved in producing goods and providing services always try to fulfill the needs of various consumers and launch new products and apply innovative techniques because their main aim is to satisfy the consumer needs. The main task of marketing management is to fulfill the aspiration of the consumers. It is a human activity directed at satisfying needs and wants through exchange process. It is thus i...

  13. Building America Research-to-Market Plan

    Energy Technology Data Exchange (ETDEWEB)

    Werling, Eric [Office of Energy Efficiency and Renewable Energy (EERE), Washington, DC (United States)

    2015-11-01

    This report presents the Building America Research-to-Market Plan (Plan), including the integrated Building America Technology-to-Market Roadmaps (Roadmaps) that will guide Building America’s research, development, and deployment (RD&D) activities over the coming years. The Plan and Roadmaps will be updated as necessary to adapt to research findings and evolving stakeholder needs, and they will reflect input from DOE and stakeholders.

  14. Market-oriented research and competence development

    DEFF Research Database (Denmark)

    Grunert, Klaus G.

    2002-01-01

    At MAPP, we are convinced that market orientation is a good thing. We know that it contributes to better company performance, in the food sector and elsewhere. We also believe in market orientation in our work. Among other things, this implies that our research has to be topical and relevant in t...

  15. Research You Can Use: Marketing to Children.

    Science.gov (United States)

    Walter, Virginia A.

    1994-01-01

    Examines marketing literature for profit-oriented organizations and discusses how those principles can be applied to public library services for children. Topics addressed include children as a source of revenue; market research; product development; promotion; retailing; and implications for public libraries, including population trends and…

  16. Relationship between the international marketing research and the international marketing information system

    OpenAIRE

    Grubor Aleksandar

    2004-01-01

    Real and complete understanding relationship between the international marketing research and the international marketing information system requires recognizing essentials of the both concept. The international marketing research constitutes a process with coherent phases, whereas the international marketing information system is a part of integrated company's information system. Approach to learning relationship between the international marketing research and the international marketing in...

  17. An agent-based model to study market penetration of plug-in hybrid electric vehicles

    International Nuclear Information System (INIS)

    Eppstein, Margaret J.; Grover, David K.; Marshall, Jeffrey S.; Rizzo, Donna M.

    2011-01-01

    A spatially explicit agent-based vehicle consumer choice model is developed to explore sensitivities and nonlinear interactions between various potential influences on plug-in hybrid vehicle (PHEV) market penetration. The model accounts for spatial and social effects (including threshold effects, homophily, and conformity) and media influences. Preliminary simulations demonstrate how such a model could be used to identify nonlinear interactions among potential leverage points, inform policies affecting PHEV market penetration, and help identify future data collection necessary to more accurately model the system. We examine sensitivity of the model to gasoline prices, to accuracy in estimation of fuel costs, to agent willingness to adopt the PHEV technology, to PHEV purchase price and rebates, to PHEV battery range, and to heuristic values related to gasoline usage. Our simulations indicate that PHEV market penetration could be enhanced significantly by providing consumers with ready estimates of expected lifetime fuel costs associated with different vehicles (e.g., on vehicle stickers), and that increases in gasoline prices could nonlinearly magnify the impact on fleet efficiency. We also infer that a potential synergy from a gasoline tax with proceeds is used to fund research into longer-range lower-cost PHEV batteries. - Highlights: → We model consumer agents to study potential market penetration of PHEVs. → The model accounts for spatial, social, and media effects. → We identify interactions among potential leverage points that could inform policy. → Consumer access to expected lifetime fuel costs may enhance PHEV market penetration. → Increasing PHEV battery range has synergistic effects on fleet efficiency.

  18. Qualitative Marketing Research Through Usability Testing

    Directory of Open Access Journals (Sweden)

    Orzan Mihai

    2008-04-01

    Full Text Available Usability is an attribute of any good product, just as its functionality. It refers mainly to the utility of a product for its indented users, as well as to its ease of use. And whilst a correct functionality is critical for the commercial success of any product, its value comes through the human needs that it fulfills, which is determined through various marketing research techniques. In parallel, the IT&C community has developed in the last two decades its own type of research, called usability testing, used mainly to evaluate interface ease of use and all usability problems associated with.software products. This article aims at finding the right place for usability testing and usability professionals in the marketing community, as well as drawing a wider picture, from a marketing research perspective, on one of the most popular topics in IT&C community for the benefit of marketing scholars and professionals.

  19. Modeling investor sentiment and overconfidence in an agent-based stock market

    NARCIS (Netherlands)

    Lovric, M.; Kaymak, U.; Spronk, J.

    2010-01-01

    Agent-based stock markets as bottom-up models of financial markets allow us to study the link between individual investor behavior and aggregate market phenomena, and as such are a useful tool for investigating the implications of behavioral finance and investor psychology. In this paper we want to

  20. Overconfident investors in the LLS agent-based artificial financial market

    NARCIS (Netherlands)

    Lovric, M.; Kaymak, U.; Spronk, J.

    2009-01-01

    Agent-based artificial financial markets are bottom-up models of financial markets which explore the mapping from the micro level of individual investor behavior into the macro level of aggregate market phenomena. It has been recently recognized in the literature that such (agentbased) models are

  1. SUBLIMINAL MARKETING: AN EXPLORATORY RESEARCH IN LEBANON

    OpenAIRE

    HUSSIN HEJASE; BASSAM HAMDAR; GEORGE FARHA; ROULA BOUDIAB; NOURI BEYROUTI

    2013-01-01

    Marketing advertising is one of the fundamental activities performed by all businesses. Millions of dollars are budgeted to attract new customers and to retain current customers. However, there has been a continuous debate among marketers about the use of subliminal messages in advertising. Many believe in the power of the subconscious and propose that subliminal messages are hidden in ads and are addressed to that hidden part of the brain. Although researches in this field have not proven th...

  2. Optimal Pricing Strategy in Marketing Research Consulting.

    OpenAIRE

    Chang, Chun-Hao; Lee, Chi-Wen Jevons

    1994-01-01

    This paper studies the optimal pricing scheme for a monopolistic marketing research consultant who sells high-cost proprietary marketing information to her oligopolistic clients in the manufacturing industry. In designing an optimal pricing strategy, the consultant needs to fully consider the behavior of her clients, the behavior of the existing and potential competitors to her clients, and the behavior of her clients' customers. The authors show how the environment uncertainty, the capabilit...

  3. Research performance of marketing academics and departments

    DEFF Research Database (Denmark)

    Soutar, Geoffrey N.; Wilkinson, Ian; Young, Louise

    2015-01-01

    We report the results of an analysis of the research impact of marketing academics using citation metrics for 2263 academics in the top 500 research universities in the Academic Ranking of World Universities based in Australia and New Zealand, Canada, the United Kingdom and the USA. The metrics...... are computed for publications from 2001 to 2013, which were collected in 2014 and 2015. We also report the same metrics for all universities in Australia and New Zealand that employ more than 4 marketing academics. The results provide an objective measure of research impact and provide benchmarks that can...... be used by governments, universities and individual academics to compare research impact. In an appendix we rank the top 100 university marketing departments in the top 500....

  4. Marketing research of organic agricultural products' customers

    Directory of Open Access Journals (Sweden)

    Salai Suzana

    2002-01-01

    Full Text Available The aim of customers' marketing research is to acquire information about the way domestic customers behave towards organic agricultural products. This research focuses the overview of conditions and factors influencing customer behavior in nutrition processes in the EM and in Yugoslavia. The acquired information about changes and directions directly affect the possibilities of getting involved into supply processes as well as the 'transmission' of some directions in customer behavior. Anticipations based, on marketing research deal with changes on customers' level, in consumption, products and other competitors. The results of a part of problems concerning customer behavior in nutrition processes follow below, with an emphasis on organic agricultural products.

  5. Different Research Markets: A Disciplinary Perspective

    Science.gov (United States)

    Ylijoki, Oili-Helena; Lyytinen, Anu; Marttila, Liisa

    2011-01-01

    Drawing upon the notions of academic capitalism and the transformation of academic research from traditional academic orientation into market orientation, the paper sets out to empirically scrutinize the changing nature of academic research, focusing especially on disciplinary differences. The paper is based on a survey of heads of departments and…

  6. Behavioral Finance and Agent-Based Artificial Markets

    NARCIS (Netherlands)

    M. Lovric (Milan)

    2011-01-01

    textabstractStudying the behavior of market participants is important due to its potential impact on asset prices and the dynamics of financial markets. The idea of individual investors who are prone to biases in judgment and who use various heuristics, which might lead to anomalies on the market

  7. Trends and developments in MRI contrast agent research

    International Nuclear Information System (INIS)

    Cavagna, F.M.; Dapra, M.; Castelli, P.M.; Maggioni, F.; Kirchin, M.A.

    1997-01-01

    The currently prevailing trends in industrial contrast agent research for MRI are discussed. Specific mention is made of contrast agents for liver imaging using both static and delayed procedures, of the potential for blood pool agents and the form such agents may take, and of the ultimate challenge for contrast agent R and D: tissue-targeting in a wider sense to both normal and pathologic tissues. (orig.)

  8. Optimizing the structure of the natural gas market using an agent-based modeling framework

    Energy Technology Data Exchange (ETDEWEB)

    Van Benthem, M.

    2010-01-14

    The overall research question guiding this study is as follows: what is the optimal structure of the natural gas market, considering both the degrees of affordability and supply security resulting from this structure? The sub-questions are: How can the concepts of supply security and affordability be usefully defined? (Chapter 2); What should a modeling framework for analyzing the natural gas market with regard to these concepts look like? (Chapters 3 and 4); What general conclusions can be drawn on the basis of this framework? (Chapter 5); What is the effect of liberalization on the Dutch natural gas market? (Chapter 6); What are the possible effects of current trends unfolding in the Dutch natural gas market? (Chapter 7). The framework constructed in this study implicitly contains the necessary elements for deriving a sustainability indicator too. However, to limit the scope of the study, sustainability will not be analyzed explicitly. Chapter 2 provides an introductory description of the natural gas market. Starting from a description of the natural gas value chain, the process of liberalization is described as a change in the organization of the value chain. In addition, the concepts of affordability and supply security are discussed and appropriate quantitative indicators for both objectives are identified. In Chapter 3, a survey of existing gas market models is performed. On the basis of this survey, a classification system for natural gas market models is developed. Furthermore, the characteristics of a modeling framework fit for the purpose of this study are derived. In Chapter 4, a general, quantitative framework for natural gas market modeling is developed on the basis of agent-based computational economics. The model's structure, its dynamics, output and data requirements are described. Furthermore, the properties of each agent are explored, and the possibilities for model verification and validation are outlined. Chapter 5 provides a number of

  9. Optimizing the structure of the natural gas market using an agent-based modeling framework

    International Nuclear Information System (INIS)

    Van Benthem, M.

    2010-01-01

    The overall research question guiding this study is as follows: what is the optimal structure of the natural gas market, considering both the degrees of affordability and supply security resulting from this structure? The sub-questions are: How can the concepts of supply security and affordability be usefully defined? (Chapter 2); What should a modeling framework for analyzing the natural gas market with regard to these concepts look like? (Chapters 3 and 4); What general conclusions can be drawn on the basis of this framework? (Chapter 5); What is the effect of liberalization on the Dutch natural gas market? (Chapter 6); What are the possible effects of current trends unfolding in the Dutch natural gas market? (Chapter 7). The framework constructed in this study implicitly contains the necessary elements for deriving a sustainability indicator too. However, to limit the scope of the study, sustainability will not be analyzed explicitly. Chapter 2 provides an introductory description of the natural gas market. Starting from a description of the natural gas value chain, the process of liberalization is described as a change in the organization of the value chain. In addition, the concepts of affordability and supply security are discussed and appropriate quantitative indicators for both objectives are identified. In Chapter 3, a survey of existing gas market models is performed. On the basis of this survey, a classification system for natural gas market models is developed. Furthermore, the characteristics of a modeling framework fit for the purpose of this study are derived. In Chapter 4, a general, quantitative framework for natural gas market modeling is developed on the basis of agent-based computational economics. The model's structure, its dynamics, output and data requirements are described. Furthermore, the properties of each agent are explored, and the possibilities for model verification and validation are outlined. Chapter 5 provides a number of

  10. Endogenous Price Bubbles in a Multi-Agent System of the Housing Market.

    Science.gov (United States)

    Kouwenberg, Roy; Zwinkels, Remco C J

    2015-01-01

    Economic history shows a large number of boom-bust cycles, with the U.S. real estate market as one of the latest examples. Classical economic models have not been able to provide a full explanation for this type of market dynamics. Therefore, we analyze home prices in the U.S. using an alternative approach, a multi-agent complex system. Instead of the classical assumptions of agent rationality and market efficiency, agents in the model are heterogeneous, adaptive, and boundedly rational. We estimate the multi-agent system with historical house prices for the U.S. market. The model fits the data well and a deterministic version of the model can endogenously produce boom-and-bust cycles on the basis of the estimated coefficients. This implies that trading between agents themselves can create major price swings in absence of fundamental news.

  11. Endogenous Price Bubbles in a Multi-Agent System of the Housing Market.

    Directory of Open Access Journals (Sweden)

    Roy Kouwenberg

    Full Text Available Economic history shows a large number of boom-bust cycles, with the U.S. real estate market as one of the latest examples. Classical economic models have not been able to provide a full explanation for this type of market dynamics. Therefore, we analyze home prices in the U.S. using an alternative approach, a multi-agent complex system. Instead of the classical assumptions of agent rationality and market efficiency, agents in the model are heterogeneous, adaptive, and boundedly rational. We estimate the multi-agent system with historical house prices for the U.S. market. The model fits the data well and a deterministic version of the model can endogenously produce boom-and-bust cycles on the basis of the estimated coefficients. This implies that trading between agents themselves can create major price swings in absence of fundamental news.

  12. Endogenous Price Bubbles in a Multi-Agent System of the Housing Market

    Science.gov (United States)

    2015-01-01

    Economic history shows a large number of boom-bust cycles, with the U.S. real estate market as one of the latest examples. Classical economic models have not been able to provide a full explanation for this type of market dynamics. Therefore, we analyze home prices in the U.S. using an alternative approach, a multi-agent complex system. Instead of the classical assumptions of agent rationality and market efficiency, agents in the model are heterogeneous, adaptive, and boundedly rational. We estimate the multi-agent system with historical house prices for the U.S. market. The model fits the data well and a deterministic version of the model can endogenously produce boom-and-bust cycles on the basis of the estimated coefficients. This implies that trading between agents themselves can create major price swings in absence of fundamental news. PMID:26107740

  13. A hugh marketing research task: birth control.

    Science.gov (United States)

    Simon, J L

    1968-02-01

    Research in underdeveloped countries to sell family planning is discussed. The article also aims at pinpointing other possible research areas. Census reports were actually the earliest work relevant to birth control. Later came the research on psychosocial factors affecting family size in developed countries. After World War I, client oriented research into family planning began. The history of this type of research is discussed with more emphasis on the surveys of the knowledge, attitude and contraception practices (KAP) in various countries. The author claims the KAP surveys to be the largest worldwide market research job ever done. Propagands campaigns, contraceptive costs, bonuses for contraceptive practices, and effectiveness of persuasion techniques are discussed.

  14. 7 CFR 916.45 - Marketing research and development.

    Science.gov (United States)

    2010-01-01

    ... 7 Agriculture 8 2010-01-01 2010-01-01 false Marketing research and development. 916.45 Section 916... GROWN IN CALIFORNIA Order Regulating Handling Research § 916.45 Marketing research and development. The... research, marketing research and development projects designed to assist, improve, or promote the marketing...

  15. SIMULATING AN EVOLUTIONARY MULTI-AGENT BASED MODEL OF THE STOCK MARKET

    Directory of Open Access Journals (Sweden)

    Diana MARICA

    2015-08-01

    Full Text Available The paper focuses on artificial stock market simulations using a multi-agent model incorporating 2,000 heterogeneous agents interacting on the artificial market. The agents interaction is due to trading activity on the market through a call auction trading mechanism. The multi-agent model uses evolutionary techniques such as genetic programming in order to generate an adaptive and evolving population of agents. Each artificial agent is endowed with wealth and a genetic programming induced trading strategy. The trading strategy evolves and adapts to the new market conditions through a process called breeding, which implies that at each simulation step, new agents with better trading strategies are generated by the model, from recombining the best performing trading strategies and replacing the agents which have the worst performing trading strategies. The simulation model was build with the help of the simulation software Altreva Adaptive Modeler which offers a suitable platform for financial market simulations of evolutionary agent based models, the S&P500 composite index being used as a benchmark for the simulation results.

  16. Research in review: A marketing perspective

    Energy Technology Data Exchange (ETDEWEB)

    Spada, M.L.; Forman, J.I.; SLovin, K.A.

    1995-12-31

    One year after a Marketing reorganization in an electric utility preparing for competition and better meeting customer needs, the newly established research team lives to tell about it. The new research function was formulated as a result of a corporate reorganization designed to better position the Company to meet the challenges occurring in today`s electric utility industry. Many senior level managers from different parts of the Company participated in this reengineering process. Their perspectives included customer services, marketing, energy services, engineering, rates and corporate communications. One of their major recommendations was to form a centralized or coordinated research function for the Company. They saw that the future of successful utility marketing and business planning would depend heavily on the success of a research and analysis function. Other major recommendations included the formulation of additional groups: market planning, product R & D, pricing, evaluation and marketing information systems. Once the senior team recommended general functions and responsibilities of each of the suggested groups mentioned above, the Company assembled one junior level team to study each group in more detail. The junior team assigned to the research function spent several months canvassing and investigating what research and data were currently available internally, who performs it and how it is used. The junior team reported not only on what is, but also on what a research function should be in the evolving electric utility industry and what steps can be taken to move towards those goals. The junior team concluded that there was a wealth of information available and much research activity taking place internally.

  17. Research of brand personality concept in marketing

    Directory of Open Access Journals (Sweden)

    Starčević Slađana

    2013-01-01

    Full Text Available Brand personality is a set of personal traits by which consumers describe brands. Today, the brand personality is a particular and very popular area of research in marketing. Well designed brand personality can be an excellent tool that differentiates a brand on the market. The main objective of this paper is a comprehensive presentation of the brand personality subject in domestic Serbian literature. We reviewed a large number of previous studies in this area, in order to show how the brand personality has become an integral part of marketing theory and practice, how it is formed, how to measure brand personality and what impact brand personality has on marketing results. In particular we dealt with methodological shortcomings of previous studies. The paper also presents the basic results of the study we conducted on the Serbian market, which main concern was the measurement of brand personality of mobile operators. This author of this study concluded that the three mobile phone operators in Serbia (mt:s, Telenor and Vip Mobile, differ fundamentaly in the basic dimensions of the brand personality. Furthermore, the research showed that the perception of brand personality depends on the perception of the personality of brand category and advertising. Exploring brand personality is very important and useful in practice. Determining personality traits of a brand provides far more accurate picture of the current state of the brand image and of improvement capabilities of individual features of the brand, than the classic brand image research models.

  18. QUALITATIVE MARKETING RESEARCH REGARDING THE MULTICHANNEL DISTRIBUTION

    Directory of Open Access Journals (Sweden)

    CĂTĂLIN NICOLAE BULGĂREA

    2011-01-01

    Full Text Available Market research can be defined as an “active form through which, by means of different concepts, methods and techniques of scientific investigation, is carried out, systematically, the specification, the measurement, the collection, the analysis and the objective interpretation of marketing information for the management of the economic unit, in order to know better the company’s environment, to identify the opportunities, to evaluate the alternatives of marketing actions and their effects. The qualitative research seeks answers to questions like: “why?” and “how?”, in order to find the root causes of consumers' attitudes, motives, behaviours, preferences and opinions and also the subjective, emotional or unconscious elements behind them.

  19. THE IDENTIFICATION OF THE MARKETING NEEDS AND MEANS OF COMMUNICATION OF THE ROMANIAN MARKETING COMPANIES - A MARKETING RESEARCH -

    OpenAIRE

    Tudor Edu; Costel Iliuţă Negricea

    2011-01-01

    The marketing needs of the Romanian marketing companies are very diversified, commencing with the research of the needs and demand on the target market, going down to the 4Ps (Product, Price, Promotion and Placement) and their components.The present marketing research was performed using 7 categories of information sources: specialised publications in marketing; specialised publications in economics; information provided by specialised institutions in consultancy and marketing research; infor...

  20. Market research and complementary advertising under asymmetric information

    OpenAIRE

    Tsuchihashi, Toshihiro

    2008-01-01

    We consider whether market research can always increase a seller's sales under bilateral asymmetric information. If a monopoly seller provides a high quality object, market research cannot increase sales even when the cost is sufficiently low. A low quality seller, on the other hand, can likely benefit from market research. However, this research has shown that market research alone does not improve sales and that advertising complements market research. Thus the high quality seller can incre...

  1. The Analysis of Research on Internet Marketing

    Directory of Open Access Journals (Sweden)

    Vida Davidavičienė

    2014-09-01

    Full Text Available The targeted development of internet marketing faces the dynamic environment and its alterations that occur both – in business terms and conditions and in the use of e­tools and applicable concepts. The growing importance of internet marketing is indicated by a growth in e­markets, an increasing number of new generation consumers, investments of organizations in e­based decisions, a strong interest of scientists representing different fields as well as by widening the base of knowledge related to the above introduced phenomenon. Despite a continuously increasing amount of scientific literature on Internet marketing, this area of research is still at the initial stage. The article is aimed at analysing the fields of ongoing researches into Internet marketing and at identifying the areas required for deeper examination. The article has applied for the methods such as a comparative analysis and summary of scientific literature, information comparison and techniques for grouping and the graphical visualization of information.

  2. Conjoint Analysis for Marketing Research in Brazil

    Directory of Open Access Journals (Sweden)

    Vithala R. Rao

    2014-09-01

    Full Text Available This article offers a review from 1971 to the present, methods of conjoint analysis approaches that are data collection based on stated preferences or choices by consumers. Thousands of studies have been performed using conjoint analysis, since the introduction of the method in the early 70's This set of methods allows market researchers to study trade-off between the attributes of new products, and is useful for various decisions marketing to product design, pricing and market segmentation. The current set of options conjoint analysis is made by the traditional approach stated preference, the discrete choices techniques (or CBCA choice based conjoint analysis which are based on choices declared by self-explanatory approach which uses direct elicitation of importance attributes and evaluation levels of the attributes and the adaptive approach (ACA or adaptive conjoint analysis that involves data collection in stages and adaptive. This article summarizes these methods and their recent developments and presents an application in the Brazilian Market. Given the versatility of the method, there is huge potential for marketing research in Brazil. Essentially, this methodology is alive and growing. 

  3. Regional labour market research on participation rates

    NARCIS (Netherlands)

    Elhorst, J.P.

    1996-01-01

    This article reviews the methodology of 17 empirical studies in which the participation rate has been estimated with the help of regional data. After defining and pointing our the orientation of regional labour market research on participation rates, three methodological issues dominate the

  4. Using market research for product line development.

    Science.gov (United States)

    Bowie, B H; Kivney, N

    1993-08-01

    A marketing research study determined patient needs and wants in order to tailor services within a family maternity care unit. In addition, an educational program, implemented in an effort to change the behavior of the caregivers in the clinical area, is described.

  5. An Agent-based Application to Enable Deregulated Energy Markets

    NARCIS (Netherlands)

    Capodieci, Nicola; Cabri, Giacomo; Pagani, Giuliano Andrea; Aiello, Marco

    2012-01-01

    Private houses are more and more enabled with devices that can produce renewable energy, and the not so remote chance of selling the surplus energy makes them new players in the energy market. This market is likely to become deregulated since each energy home-producer can negotiate the energy price

  6. An agent model for the high-end gamers market

    NARCIS (Netherlands)

    Adriaansen, T.; Armbruster, H.D.; Kempf, K.; Li, H.

    2013-01-01

    Understanding the driving forces in the markets of their products is a basic necessity for any business. Quantitative models are either aggregated over large market segments or restricted to utility models of an individual's buying decision. While the aggregate models acknowledge that customer

  7. A study of the web as DTC drug marketing agent.

    Science.gov (United States)

    Lorence, Daniel; Churchill, Rick

    2007-12-01

    The growth of direct-to-consumer (DTC) marketing of pharmaceuticals in the USA has spawned the generation of web sites for consumer information and discussion, related to specific medical conditions and the efficacy of specific drugs. In such an environment consumers often find and act upon health information of variable quality, with little input from health professionals. Some health policy analysts argue that the emergence of such consumer "drug networks" will lead to unnecessary expenditure of money on prescription drugs, as consumers see ads and then demand that their providers prescribe that drug. Others say that an intelligent consumer will be able to research the information and narrow down a drug that will likely work for them personally, rather than having the provider "experiment" with different medications. There exist few cross-disciplinary evaluative frameworks for assessing such health information, especially within commercial search engines. This study serves as an exploratory technology assessment that examines the prevalence of web-based DTC for a popular prescription drug and the impact on healthcare consumers.

  8. 48 CFR 810.001 - Market research policy.

    Science.gov (United States)

    2010-10-01

    ... 48 Federal Acquisition Regulations System 5 2010-10-01 2010-10-01 false Market research policy... COMPETITION AND ACQUISITION PLANNING MARKET RESEARCH 810.001 Market research policy. When conducting market research, VA contracting teams shall use the VIP database, at http://www.VetBiz.gov, in addition to other...

  9. Marketing and Market Research for Adult and Continuing Education.

    Science.gov (United States)

    Buckmaster, Annette

    Marketing is an essential part of conducting a continuing education program, but marketing consists of more than just promotion. According to Kotler, exchange is the central concept underlying marketing. Marketing involves understanding, planning, implementing, and controlling this exchange. The exchange situation contains all the elements of the…

  10. Using the Boxplot analysis in marketing research

    Directory of Open Access Journals (Sweden)

    Constantin Cristinel

    2018-01-01

    Full Text Available Taking into account the needs of decision makers inside the companies, marketing research is meant to provide the best information that really can to help the adoption of thebest decisions. In this respect a lot of methods of data analysis can be used but the researcher has to choose those results that minimize the errors. This paper proposes an instrumental research regarding the using of Boxplot analysis to identify certain outliers that can alter the information. In order to attain the objective of this research, we exemplified the Boxplot analysis on data related to the GDP recorded in 2014 by Romanian counties.

  11. Relationship between the international marketing research and the international marketing information system

    Directory of Open Access Journals (Sweden)

    Grubor Aleksandar

    2004-01-01

    Full Text Available Real and complete understanding relationship between the international marketing research and the international marketing information system requires recognizing essentials of the both concept. The international marketing research constitutes a process with coherent phases, whereas the international marketing information system is a part of integrated company's information system. Approach to learning relationship between the international marketing research and the international marketing information system is distinguish in domestic than in the foreign expert literature.

  12. An Agent-Based Computational Model for China’s Stock Market and Stock Index Futures Market

    Directory of Open Access Journals (Sweden)

    Hai-Chuan Xu

    2014-01-01

    Full Text Available This study presents an agent-based computational cross market model for Chinese equity market structure, which includes both stocks and CSI 300 index futures. In this model, we design several stocks and one index future to simulate this structure. This model allows heterogeneous investors to make investment decisions with restrictions including wealth, market trading mechanism, and risk management. Investors’ demands and order submissions are endogenously determined. Our model successfully reproduces several key features of the Chinese financial markets including spot-futures basis distribution, bid-ask spread distribution, volatility clustering, and long memory in absolute returns. Our model can be applied in cross market risk control, market mechanism design, and arbitrage strategies analysis.

  13. Optimal trading of plug-in electric vehicle aggregation agents in a market environment for sustainability

    International Nuclear Information System (INIS)

    Shafie-khah, M.; Heydarian-Forushani, E.; Golshan, M.E.H.; Siano, P.; Moghaddam, M.P.; Sheikh-El-Eslami, M.K.; Catalão, J.P.S.

    2016-01-01

    Highlights: • Proposing a multi-stage stochastic model of a PEV aggregation agent. • Reflecting several uncertainties using a stochastic model and appropriate scenarios. • Updating bids/offers of PEV aggregation agents by taking part in the intraday market. • Taking part in Demand Response eXchange (DRX) markets. - Abstract: Ever since energy sustainability is an emergent concern, Plug-in Electric Vehicles (PEVs) significantly affect the approaching smart grids. Indeed, Demand Response (DR) brings a positive effect on the uncertainties of renewable energy sources, improving market efficiency and enhancing system reliability. This paper proposes a multi-stage stochastic model of a PEV aggregation agent to participate in day-ahead and intraday electricity markets. The stochastic model reflects several uncertainties such as the behaviour of PEV owners, electricity market prices, and activated quantity of reserve by the system operator. For this purpose, appropriate scenarios are utilized to realize the uncertain feature of the problem. Furthermore, in the proposed model, the PEV aggregation agents can update their bids/offers by taking part in the intraday market. To this end, these aggregation agents take part in Demand Response eXchange (DRX) markets designed in the intraday session by employing DR resources. The numerical results show that DR provides a perfect opportunity for PEV aggregation agents to increase the profit. In addition, the results reveal that the PEV aggregation agent not only can increase its profit by participating in the DRX market, but also can become an important player in the mentioned market.

  14. Eyetracking and consumer decision research in marketing

    DEFF Research Database (Denmark)

    Oppewal, Harmen; Mueller Loose, Simone

    friendliness of eyetracking equipment. Eyetracking, or the monitoring of eye movements, is of interest because eye movements indicate where consumers focus their attention when searching for information and making their purchase decisions. There are several marketing academics in Australia/ NZ who have started......This session will concentrate on the use of eyetracking for studying consumer decision making research in marketing. Eyetracking has been applied in marketing since the early 90s but only more recently the use of this technology has started to increase, due to lower cost and greater user....... The present session will discuss issues and recent progress in eyetracking studies in relation to studies of consumer decision making, especially in relation to decision making as studied in discrete choice experiments. The session will facilitate the sharing of experiences and thereby help develop the level...

  15. Pharmaceutical marketing research and the prescribing physician.

    Science.gov (United States)

    Greene, Jeremy A

    2007-05-15

    Surveillance of physicians' prescribing patterns and the accumulation and sale of these data for pharmaceutical marketing are currently the subjects of legislation in several states and action by state and national medical associations. Contrary to common perception, the growth of the health care information organization industry has not been limited to the past decade but has been building slowly over the past 50 years, beginning in the 1940s when growth in the prescription drug market fueled industry interest in understanding and influencing prescribing patterns. The development of this surveillance system was not simply imposed on the medical profession by the pharmaceutical industry but was developed through the interactions of pharmaceutical salesmen, pharmaceutical marketers, academic researchers, individual physicians, and physician organizations. Examination of the role of physicians and physician organizations in the development of prescriber profiling is directly relevant to the contemporary policy debate surrounding this issue.

  16. FORMATIVE AND REFLECTIVE MODELS IN MARKETING RESEARCH

    Directory of Open Access Journals (Sweden)

    Claudia Ioana CIOBANU

    2017-06-01

    Full Text Available Compliance with the construct validity criteria is necessary for the correct assessment of the research in terms of quality and for further development of the marketing models. The identification of formative and reflective constructs as well as the correct testing of their validity and reliability are important methodological steps for marketing research as described in this article. The first part defines the reflective and the formative constructs and highlighst their particularities by analysing the theoretical criteria that differentiate them. In the second part of the study aspects of validity and trust for the formative and reflective constructs are presented as well as some empirical considerations from research literature regarding their measurement.

  17. The role of independent agents in the success of health insurance market reforms.

    Science.gov (United States)

    Hall, M A

    2000-01-01

    The impact of reforms on the health insurance markets cannot be understood without more information about the role played by insurance agents and a closer analysis of their contribution. An in-depth, qualitative study of insurance-market reforms in seven illustrative states forms the basis for this report on how agents help to shape the efficiency and fairness of insurance markets. Different types of agents relate to insurers in their own ways and are compensated differently. This study shows agents to be almost uniformly enthusiastic about guaranteed-issue requirements and other components of market reforms. Although insurers devise strategies for manipulating agents in order to avoid undesirable business, these opportunities are limited and do not appear to be seriously undermining the effectiveness of market reforms. Despite the layer of cost that agents add to the system, they play an important role in making market reforms work, and they fill essential information and service functions for which many purchasers have no ready substitute.

  18. Theoretical-methodical Fundamentals of industrial marketing research

    OpenAIRE

    Butenko, N.

    2009-01-01

    The article proves the necessity to research theoretical and methodical fundamentals of industrial marketing and defines main key aspects of relationship management with the customers on industrial market.

  19. Consentaneous agent-based and stochastic model of the financial markets.

    Science.gov (United States)

    Gontis, Vygintas; Kononovicius, Aleksejus

    2014-01-01

    We are looking for the agent-based treatment of the financial markets considering necessity to build bridges between microscopic, agent based, and macroscopic, phenomenological modeling. The acknowledgment that agent-based modeling framework, which may provide qualitative and quantitative understanding of the financial markets, is very ambiguous emphasizes the exceptional value of well defined analytically tractable agent systems. Herding as one of the behavior peculiarities considered in the behavioral finance is the main property of the agent interactions we deal with in this contribution. Looking for the consentaneous agent-based and macroscopic approach we combine two origins of the noise: exogenous one, related to the information flow, and endogenous one, arising form the complex stochastic dynamics of agents. As a result we propose a three state agent-based herding model of the financial markets. From this agent-based model we derive a set of stochastic differential equations, which describes underlying macroscopic dynamics of agent population and log price in the financial markets. The obtained solution is then subjected to the exogenous noise, which shapes instantaneous return fluctuations. We test both Gaussian and q-Gaussian noise as a source of the short term fluctuations. The resulting model of the return in the financial markets with the same set of parameters reproduces empirical probability and spectral densities of absolute return observed in New York, Warsaw and NASDAQ OMX Vilnius Stock Exchanges. Our result confirms the prevalent idea in behavioral finance that herding interactions may be dominant over agent rationality and contribute towards bubble formation.

  20. 41 CFR 101-29.220 - Market research and analysis.

    Science.gov (United States)

    2010-07-01

    ... 41 Public Contracts and Property Management 2 2010-07-01 2010-07-01 true Market research and... PRODUCT DESCRIPTIONS 29.2-Definitions § 101-29.220 Market research and analysis. Market research and... to determine whether they meet user needs and to identify the market practices of firms engaged in...

  1. Simulating GenCo bidding strategies in electricity markets with an agent-based model

    International Nuclear Information System (INIS)

    Botterud, Audun; Thimmapuram, Prakash R.; Yamakado, Malo

    2005-01-01

    In this paper we use an agent-based simulation model, EMCAS, to analyze market power in electricity markets. We focus on the effect of congestion management on the ability of generating companies (GenCos) to raise prices beyond competitive levels. An 11-node test power system is used to compare a market design based on locational marginal pricing with a market design that uses system marginal pricing and congestion management by counter trading. Bidding strategies based on both physical and economic withholding are compared to a base case with production cost bidding. The results show that unilateral market power is exercised under both pricing mechanisms. However, the largest changes in consumer costs and GenCo profits due to strategic bidding occur under the locational marginal pricing scheme. The analysis also illustrates that agent-based modeling can contribute important insights into the complex interactions between the participants in transmission-constrained electricity markets. (Author)

  2. An agent-based simulation of power generation company behavior in electricity markets under different market-clearing mechanisms

    International Nuclear Information System (INIS)

    Aliabadi, Danial Esmaeili; Kaya, Murat; Şahin, Güvenç

    2017-01-01

    Deregulated electricity markets are expected to provide affordable electricity for consumers through promoting competition. Yet, the results do not always fulfill the expectations. The regulator's market-clearing mechanism is a strategic choice that may affect the level of competition in the market. We conceive of the market-clearing mechanism as composed of two components: pricing rules and rationing policies. We investigate the strategic behavior of power generation companies under different market-clearing mechanisms using an agent-based simulation model which integrates a game-theoretical understanding of the auction mechanism in the electricity market and generation companies' learning mechanism. Results of our simulation experiments are presented using various case studies representing different market settings. The market in simulations is observed to converge to a Nash equilibrium of the stage game or to a similar state under most parameter combinations. Compared to pay-as-bid pricing, bid prices are closer to marginal costs on average under uniform pricing while GenCos' total profit is also higher. The random rationing policy of the ISO turns out to be more successful in achieving lower bid prices and lower GenCo profits. In minimizing GenCos' total profit, a combination of pay-as-bid pricing rule and random rationing policy is observed to be the most promising. - Highlights: • An agent-based simulation of generation company behavior in electricity markets is developed. • Learning dynamics of companies is modeled with an extended Q-learning algorithm. • Different market clearing mechanisms of the regulator are compared. • Convergence to Nash equilibria is analyzed under different cases. • The level of competition in the market is studied.

  3. [New antibacterial agents on the market and in the pipeline].

    Science.gov (United States)

    Kern, W V

    2015-11-01

    After some years of stagnation there have been several new successful developments in the field of antibacterial agents. Most of these new developments have been in conventional antibacterial classes. New drugs among the beta-lactam agents are methicillin-resistant Staphylococcus aureus (MRSA) active cephalosporins (ceftaroline and ceftobiprole) and new combinations of beta-lactam with beta-lactamase inhibitors (ceftolozane/tazobactam, ceftazidime/avibactam, imipenem/relebactam and meropenem/RPX7009). New developments can also be observed among oxazolidinones (tedizolid, radezolid, cadazolid and MRX-I), macrolides/ketolides (modithromycin and solithromycin), aminoglycosides (plazomicin), quinolones (nemonoxacin, delafloxacin and avarofloxacin), tetracyclines (omadacycline and eravacycline) as well as among glycopeptides and lipopeptides (oritavancin, telavancin, dalbavancin and surotomycin). New agents in a very early developmental phase are FabI inhibitors, endolysines, peptidomimetics, lipid A inhibitors, methionyl-tRNA synthetase inhibitors and teixobactin.

  4. Evaluation of CO2 free electricity trading market in Japan by multi-agent simulations

    International Nuclear Information System (INIS)

    Sichao, Kan; Yamamoto, Hiromi; Yamaji, Kenji

    2010-01-01

    As of November 2008, a new market, the CO 2 free electricity market, started pilot trading within the Japan Electric Power Exchange (JEPX). The electricity in this market comes from renewable resources, nuclear or fossil thermal power with CDM credits. The demanders of the CO 2 free electricity are supposed to be the power companies with high emission rates. In this paper, we analyzed the effects of the new market by using a multi-agent based model to simulate the markets. From our simulation results, we found that the demander, under strict CO 2 emission regulations, tends to buy more electricity from the new CO 2 free market even though the price of this market is higher than that of the normal power exchange market. Suppliers with hydro or nuclear power plants only sell their electricity to the CO 2 free market, and suppliers with coal power plants also enter this market (with CDM credits). The media and peak demands in the normal market are met mainly by electricity from LNG power plants. We also compared the results from the multi-agent approach with those from the least-cost planning approach and found that the results of the two methods were similar. (author)

  5. Theory of agent-based market models with controlled levels of greed and anxiety

    Energy Technology Data Exchange (ETDEWEB)

    Papadopoulos, P; Coolen, A C C [Department of Mathematics, King' s College London, The Strand, London WC2R 2LS (United Kingdom)], E-mail: panagiotis.2.papadopoulos@kcl.ac.uk, E-mail: ton.coolen@kcl.ac.uk

    2010-01-15

    We use generating functional analysis to study minority-game-type market models with generalized strategy valuation updates that control the psychology of agents' actions. The agents' choice between trend-following and contrarian trading, and their vigor in each, depends on the overall state of the market. Even in 'fake history' models, the theory now involves an effective overall bid process (coupled to the effective agent process) which can exhibit profound remanence effects and new phase transitions. For some models the bid process can be solved directly, others require Maxwell-construction-type approximations.

  6. Theory of agent-based market models with controlled levels of greed and anxiety

    International Nuclear Information System (INIS)

    Papadopoulos, P; Coolen, A C C

    2010-01-01

    We use generating functional analysis to study minority-game-type market models with generalized strategy valuation updates that control the psychology of agents' actions. The agents' choice between trend-following and contrarian trading, and their vigor in each, depends on the overall state of the market. Even in 'fake history' models, the theory now involves an effective overall bid process (coupled to the effective agent process) which can exhibit profound remanence effects and new phase transitions. For some models the bid process can be solved directly, others require Maxwell-construction-type approximations.

  7. Using qualitative research in educational marketing

    Directory of Open Access Journals (Sweden)

    Brătucu, G.

    2012-01-01

    Full Text Available To achieve a competitive school, it is necessary that this should always be connected to the environment, education market and beneficiaries. Information is a necessary condition, one of the primary resources to scientifically substantiate strategic planning. The research process is indispensable for the scientific substantiation of decisions, reducing uncertainty issues. It provides information about educational service users, their behaviour and the environment, absolutely necessary for designing and implementing future plans and strategies.

  8. Knowledge Is Power. Research Can Help Your Marketing Program Succeed.

    Science.gov (United States)

    Smith, Robert M.

    1982-01-01

    Three major types of market research can be helpful in college marketing: exploratory (internal and external to the college); developmental, to test marketing strategies and messages; and evaluative, to complete the market planning cycle. Increasingly sophisticated and accountable marketing techniques can be developed. (MSE)

  9. Hospital usage of marketing research over a ten year period.

    Science.gov (United States)

    Sanchez, P M

    1995-01-01

    The acceptance and use of marketing techniques and concepts in the health care area is a phenomenon well known to most marketers. Prior to 1979, marketing in the health care field was relatively unknown. Since that time, however, the growth of health care marketing has not been accompanied by commensurate growth in marketing research efforts.

  10. The Simulation of Financial Markets by Agent-Based Mix-Game Models

    OpenAIRE

    Chengling Gou

    2006-01-01

    This paper studies the simulation of financial markets using an agent-based mix-game model which is a variant of the minority game (MG). It specifies the spectra of parameters of mix-game models that fit financial markets by investigating the dynamic behaviors of mix-game models under a wide range of parameters. The main findings are (a) in order to approach efficiency, agents in a real financial market must be heterogeneous, boundedly rational and subject to asymmetric information; (b) an ac...

  11. The Simulation of Financial Markets by an Agent-Based Mix-Game Model

    OpenAIRE

    Chengling Gou

    2006-01-01

    This paper studies the simulation of financial markets using an agent-based mix-game model which is a variant of the minority game (MG). It specifies the spectra of parameters of mix-game models that fit financial markets by investigating the dynamic behaviors of mix-game models under a wide range of parameters. The main findings are (a) in order to approach efficiency, agents in a real financial market must be heterogeneous, boundedly rational and subject to asymmetric information; (b) an ac...

  12. A Q-learning agent-based model for the analysis of the power market dynamics

    International Nuclear Information System (INIS)

    Tellidou, A.; Bakirtzis, A.

    2006-01-01

    The introduction of deregulation in the electricity sector resulted in a different way of thinking and acting on the part of producers. Power suppliers strive to maximize their profit and their utilization rate through a bidding process. According to the pricing system, the competition conditions, the demand side bidding, and the available information, they develop different bidding strategies in order to exploit every possible advantage. This paper presents the Q-Learning algorithm in order to model the bidding strategy of suppliers in electricity auctions. The study examined players' behaviour in the spot market and the change in their policy under different conditions of demand. The Q-learning algorithm considers a novel approach to the definition of states and actions. States are not defined exclusively, as states of the environment, but rather, are different for each agent and relative to the impact the environment has on the agent. Actions are not represented by the price the agent bids, but by the variation between the previous and the new bid price. Market structure was described in this paper and the supplier's bidding problem was formulated in terms of Q-learning. A description of the test system was presented and the parameter selection of the algorithm, as well as the presentation and the results of four case study simulations were discussed. The Q-learning algorithm in supplier bidding strategy showed very promising results. it was suggested that the research should be expanded to include more producers or tests of transmission systems. 9 refs., 2 tabs., 6 figs

  13. Analysis of Foreign Exchange Interventions by Intervention Agent with an Artificial Market Approach

    Science.gov (United States)

    Matsui, Hiroki; Tojo, Satoshi

    We propose a multi-agent system which learns intervention policies and evaluates the effect of interventions in an artificial foreign exchange market. Izumi et al. had presented a system called AGEDASI TOF to simulate artificial market, together with a support system for the government to decide foreign exchange policies. However, the system needed to fix the amount of governmental intervention prior to the simulation, and was not realistic. In addition, the interventions in the system did not affect supply and demand of currencies; thus we could not discuss the effect of intervention correctly. First, we improve the system so as to make much of the weights of influential factors. Thereafter, we introduce an intervention agent that has the role of the central bank to stabilize the market. We could show that the agent learned the effective intervention policies through the reinforcement learning, and that the exchange rate converged to a certain extent in the expected range. We could also estimate the amount of intervention, showing the efficacy of signaling. In this model, in order to investigate the aliasing of the perception of the intervention agent, we introduced a pseudo-agent who was supposed to be able to observe all the behaviors of dealer agents; with this super-agent, we discussed the adequate granularity for a market state description.

  14. Research and services provision on the world research market

    Directory of Open Access Journals (Sweden)

    Witold Wiśniowski

    2013-03-01

    Full Text Available It is necessary to create new knowledge for the development of the economy. The source of new knowledge are research: basic, applied and industrial, which complement each other to form one whole. Each of these research has other sources of financing and other purposes. Due to the large influx of foreign technology to Poland industrial research is not growing as we would expect. To balance this deficiency the Research Institutes may provide services on the world market. It would be advisable to seek the provision of services on the global research market so that it could became a Polish smart specialization. This specialization would include the sale of intellect, which should never run out of customers.

  15. Relationship Marketing Researches in Logistics' Organizations: Foreign Countries Experience

    OpenAIRE

    Juščius, Vytautas; Grigaitė, Viktorija

    2009-01-01

    This paper presents the analysis of foreign researchers' works which scrutinize relationship marketing, its principles' adjustment in logistics organizations. Relationship marketing elements identified by different researchers, their influence and importance in relationship with clients in logistics organizations, relationship marketing implementation in business-to-business level are analyzed and compared. It leads to the conclusion that in logistics organizations relationship marketing elem...

  16. Targeting the Kids: Insights into the Practice of Marketing Research.

    Science.gov (United States)

    Bezaire, Kimberley

    1999-01-01

    Focuses on business and market research as areas that increasingly affect students and education. Notes that the children's market is big business; that the potential for marketing a wide range of children's products is increasing; and that the types of research being conducted by marketing firms include using schools. (DLH)

  17. A Computational Agent-Based Modeling Approach for Competitive Wireless Service Market

    KAUST Repository

    Douglas, C C

    2011-04-01

    Using an agent-based modeling method, we study market dynamism with regard to wireless cellular services that are in competition for a greater market share and profit. In the proposed model, service providers and consumers are described as agents who interact with each other and actively participate in an economically well-defined marketplace. Parameters of the model are optimized using the Levenberg-Marquardt method. The quantitative prediction capabilities of the proposed model are examined through data reproducibility using past data from the U.S. and Korean wireless service markets. Finally, we investigate a disruptive market event, namely the introduction of the iPhone into the U.S. in 2007 and the resulting changes in the modeling parameters. We predict and analyze the impacts of the introduction of the iPhone into the Korean wireless service market assuming a release date of 2Q09 based on earlier data. © 2011 IEEE.

  18. Buying on margin, selling short in an agent-based market model

    Science.gov (United States)

    Zhang, Ting; Li, Honggang

    2013-09-01

    Credit trading, or leverage trading, which includes buying on margin and selling short, plays an important role in financial markets, where agents tend to increase their leverages for increased profits. This paper presents an agent-based asset market model to study the effect of the permissive leverage level on traders’ wealth and overall market indicators. In this model, heterogeneous agents can assume fundamental value-converging expectations or trend-persistence expectations, and their effective demands of assets depend both on demand willingness and wealth constraints, where leverage can relieve the wealth constraints to some extent. The asset market price is determined by a market maker, who watches the market excess demand, and is influenced by noise factors. By simulations, we examine market results for different leverage ratios. At the individual level, we focus on how the leverage ratio influences agents’ wealth accumulation. At the market level, we focus on how the leverage ratio influences changes in the asset price, volatility, and trading volume. Qualitatively, our model provides some meaningful results supported by empirical facts. More importantly, we find a continuous phase transition as we increase the leverage threshold, which may provide a further prospective of credit trading.

  19. R for marketing research and analytics

    CERN Document Server

    Chapman, Chris

    2015-01-01

    This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning. Core topics include the R language, basic statistics, linear modeling, and data visualization, which is presented throughout as an integral part of analysis. Later chapters cover more advanced topics yet are intended to be approachable for all analysts. These sections examine logistic regression, customer segmentation, hierarchical linear modeling, market basket analysis, structural equation modeling, and conjoint analysis in R. The text uniquely presents Bayesian models with a minimally complex approach, demonstrating and explaining Bayesian methods alongside traditional analyses for analysis of variance, linear models, and metric and choice-based conj...

  20. Market research completed in El Salvador.

    Science.gov (United States)

    1983-01-01

    Intensive market research, completed in El Salvador for the contraceptive social marketing project of the Asociacion Demografica Salvadorena (ADS), was designed to obtain a better understanding of Salvadoran usage of and attitudes toward contraceptives in general and ADS products in particular. The research results are being used to develop a new marketing plan for the Contraceptive Social Marketing (CSM) program as it works to increase the program's effectiveness in reaching consumers. Points-of-purchase (retail outlets) were surveyed in November 1982 to study brand presence and vendor perceptions of consumer behavior in order to define the market in terms of products, prices, and distribution. Focus groups were conducted during November and December 1982 to probe consumer awareness and attitudes regarding methods, brands, and purchasing behavior. The results of the focus groups helped guide the development of a door-to-door consumer survey conducted from December 1982 through February 1983 to further define the market in terms of consumer size and characteristics. Personal interviews were conducted with the owner or manager of each of 247 pharmacies selected at random but in proportion to their distributional weight as to location. Aragon and Associates found that standard-dose orals and condoms were sold in 86% of the outlets surveyed and foaming tablets and low-dose pills in 37%. In terms of brand presence in outlets, the CSM products Perla (orals) and Condor (condom) both led their respective categories. In the foaming tablet category Suave had the lowest presence and Neo Sampoon the highest. The difference between reported and actual presence of contraceptives in the outlets was significant: 32% of the sellers of Perla, 18% of the sellers of Condor, and 26% of the sellers of Suave were out of stock at the time of the survey. The difference in average CSM product prices and the next lowest priced brands is very large. Dealers reported that their contraceptive

  1. 7 CFR 905.54 - Marketing, research and development.

    Science.gov (United States)

    2010-01-01

    ... 7 Agriculture 8 2010-01-01 2010-01-01 false Marketing, research and development. 905.54 Section... Marketing, research and development. The committee may, with the approval of the Secretary, establish, or provide for the establishment of, projects including production research, marketing research and...

  2. Using the Pyramid Approach to Teaching Marketing Research.

    Science.gov (United States)

    Peltier, James W.; Westfall, John; Ainscough, Thomas L.

    2001-01-01

    Underscores the need for teaching marketing research skills at the secondary level and shows how marketing research fits into marketing education. Provides an example of how to use the pyramid approach to research, which involves review of secondary sources, key informant interviews, focus groups, and quantitative research. (Author/JOW)

  3. SOCIAL MARKETING : A NEW APPROACH IN MENTAL HEALTH RESEARCH

    OpenAIRE

    Tiwari, S.C.

    1998-01-01

    Social marketing has a proven role in marketing and many manufacturing establishments/ organizations have been marketing their products incorporating social marketing research. Social marketing has its root in the ground fact that the perceptions and expectations of the consumers are important in influencing buying behaviour. The principles of social marketing, therefore, have been extensively utilized in the areas of consumer products. These are also used in several other fields for modifyin...

  4. Effects of competition and cooperation interaction between agents on networks in the presence of a market capacity

    Science.gov (United States)

    Sonubi, A.; Arcagni, A.; Stefani, S.; Ausloos, M.

    2016-08-01

    A network effect is introduced taking into account competition, cooperation, and mixed-type interaction among agents along a generalized Verhulst-Lotka-Volterra model. It is also argued that the presence of a market capacity undoubtedly enforces a definite limit on the agent's size growth. The state stability of triadic agents, i.e., the most basic network plaquette, is investigated analytically for possible scenarios, through a fixed-point analysis. It is discovered that: (i) market demand is only satisfied for full competition when one agent monopolizes the market; (ii) growth of agent size is encouraged in full cooperation; (iii) collaboration among agents to compete against one single agent may result in the disappearance of this single agent out of the market; and (iv) cooperating with two rivals may become a growth strategy for an intelligent agent.

  5. Effects of competition and cooperation interaction between agents on networks in the presence of a market capacity.

    Science.gov (United States)

    Sonubi, A; Arcagni, A; Stefani, S; Ausloos, M

    2016-08-01

    A network effect is introduced taking into account competition, cooperation, and mixed-type interaction among agents along a generalized Verhulst-Lotka-Volterra model. It is also argued that the presence of a market capacity undoubtedly enforces a definite limit on the agent's size growth. The state stability of triadic agents, i.e., the most basic network plaquette, is investigated analytically for possible scenarios, through a fixed-point analysis. It is discovered that: (i) market demand is only satisfied for full competition when one agent monopolizes the market; (ii) growth of agent size is encouraged in full cooperation; (iii) collaboration among agents to compete against one single agent may result in the disappearance of this single agent out of the market; and (iv) cooperating with two rivals may become a growth strategy for an intelligent agent.

  6. Case studies of market research for three transportation communication products

    Science.gov (United States)

    1994-03-01

    This report completes a two-part project in support of the Volpe Center program, Public Acceptance and Markets for Various IVHS Services. The first report, A Primer on Marketing Research, provides an overview of the research approaches an...

  7. Transit Marketing : A Program of Research, Demonstration and Communication

    Science.gov (United States)

    1985-04-01

    This report recommends a five-year program of research, demonstration, and communication to improve the effectiveness of marketing practice in the U.S. transit industry. The program is oriented toward the development of improved market research tools...

  8. The internationalisation of marketing in the education and research sector

    OpenAIRE

    Mirosława Pluta–Olearnik

    2015-01-01

    A growing number of entities operating in the Polish sector of higher education and science and research aspire to have an active presence in foreign markets and even in the global market. This presence must be accompanied by thoughtful marketing strategies using effective marketing tools. The aim of the article is to indicate the possibility of using the knowledge of international marketing to increase the efficiency of the entities of the Polish sector of education and research. Particular ...

  9. “SCANDAGRA LATVIA” LTD MARKETING COMMUNICATIONS RESEARCH

    OpenAIRE

    Kotāne, Dagnija; Arbidāne, Iluta

    2017-01-01

    The topic: “Scandagra Latvia” Ltd. marketing communications research. The problem to be studied: “Scandagra Latvia” Ltd. marketing communications plan does not cover the target audience hindering the company from faster development. Detailed marketing communications planning can help the company to make their marketing activities more target-audience oriented and with higher potential returns, that can give a positive result– new clients. The aim of the research: to investigate marketing comm...

  10. Research Recommendations for Selected IARC-Classified Agents

    DEFF Research Database (Denmark)

    Ward, Elizabeth M; Schulte, Paul A; Straif, Kurt

    2010-01-01

    OBJECTIVES: There are some common occupational agents and exposure circumstances where evidence of carcinogenicity is substantial but not yet conclusive for humans. The objectives are to identify research gaps and needs for twenty agents prioritized for review based on evidence of widespread huma...

  11. 7 CFR 930.48 - Research, market development and promotion.

    Science.gov (United States)

    2010-01-01

    ... 7 Agriculture 8 2010-01-01 2010-01-01 false Research, market development and promotion. 930.48... Order Regulating Handling Research, Market Development and Promotion § 930.48 Research, market development and promotion. The Board, with the approval of the Secretary, may establish or provide for the...

  12. 7 CFR 922.45 - Marketing research and development.

    Science.gov (United States)

    2010-01-01

    ... 7 Agriculture 8 2010-01-01 2010-01-01 false Marketing research and development. 922.45 Section 922... GROWN IN DESIGNATED COUNTIES IN WASHINGTON Order Regulating Handling Research § 922.45 Marketing... the establishment of marketing research and development projects designed to assist, improve, or...

  13. 7 CFR 923.45 - Marketing research and development.

    Science.gov (United States)

    2010-01-01

    ... 7 Agriculture 8 2010-01-01 2010-01-01 false Marketing research and development. 923.45 Section 923... CHERRIES GROWN IN DESIGNATED COUNTIES IN WASHINGTON Order Regulating Handling Research § 923.45 Marketing... the establishment of marketing research and development projects designed to assist, improve, or...

  14. 48 CFR 810.002 - Market research procedures.

    Science.gov (United States)

    2010-10-01

    ... 48 Federal Acquisition Regulations System 5 2010-10-01 2010-10-01 false Market research procedures. 810.002 Section 810.002 Federal Acquisition Regulations System DEPARTMENT OF VETERANS AFFAIRS COMPETITION AND ACQUISITION PLANNING MARKET RESEARCH 810.002 Market research procedures. Contracting officers...

  15. Agent-Based Simulation of Financial Markets: A Modular, Continuous-time Approach

    NARCIS (Netherlands)

    K. Boer-Sorban (Katalin)

    2008-01-01

    textabstractThe dynamics of financial markets is subject of much debate among researchers and financial experts trying to understand and explain how financial markets work and traders behave. Diversified explanations result from the complexity of markets, and the hardly observable aspects of price

  16. Modelling and measuring the irrational behaviour of agents in financial markets: Discovering the psychological soliton

    International Nuclear Information System (INIS)

    Dhesi, Gurjeet; Ausloos, Marcel

    2016-01-01

    Following a Geometrical Brownian Motion extension into an Irrational fractional Brownian Motion model, we re-examine agent behaviour reacting to time dependent news on the log-returns thereby modifying a financial market evolution. We specifically discuss the role of financial news or economic information positive or negative feedback of such irrational (or contrarian) agents upon the price evolution. We observe a kink-like effect reminiscent of soliton behaviour, suggesting how analysts' forecasts errors induce stock prices to adjust accordingly, thereby proposing a measure of the irrational force in a market.

  17. Diffusion and Aggregation in an Agent Based Model of Stock Market Fluctuations

    Science.gov (United States)

    Castiglione, Filippo

    We describe a new model to simulate the dynamic interactions between market price and the decisions of two different kind of traders. They possess spatial mobility allowing to group together to form coalitions. Each coalition follows a strategy chosen from a proportional voting ``dominated'' by a leader's decision. The interplay of both kind of agents gives rise to complex price dynamics that is consistent with the main stylized facts of financial time series. The present model incorporates many features of other known models and is meant to be the first step toward the construction of an agent-based model that uses more realistic markets rules, strategies, and information structures.

  18. Traders’ Networks of Interactions and Structural Properties of Financial Markets: An Agent-Based Approach

    Directory of Open Access Journals (Sweden)

    Linda Ponta

    2018-01-01

    Full Text Available An information-based multiasset artificial stock market characterized by different types of stocks and populated by heterogeneous agents is presented and studied so as to determine the influences of agents’ networks on the market’s structure. Agents are organized in networks that are responsible for the formation of the sentiments of the agents. In the market, agents trade risky assets in exchange for cash and share their sentiments by means of interactions that are determined by sparsely connected graphs. A central market maker (clearing house mechanism determines the price process for each stock at the intersection of the demand and the supply curves. A set of market’s structure indicators based on the main single-assets and multiassets stylized facts have been defined, in order to study the effects of the agents’ networks. Results point out an intrinsic structural resilience of the stock market. In fact, the network is necessary in order to archive the ability to reproduce the main stylized facts, but also the market has some characteristics that are independent from the network and depend on the finiteness of traders’ wealth.

  19. Distributed Market-Based Algorithms for Multi-Agent Planning with Shared Resources

    Science.gov (United States)

    2013-02-01

    1 Introduction 1 2 Distributed Market-Based Multi-Agent Planning 5 2.1 Problem Formulation...over the deterministic planner, on the “test set” of scenarios with changing economies. . . 50 xi xii Chapter 1 Introduction Multi-agent planning is...representation of the objective (4.2.1). For example, for the supply chain mangement problem, we assumed a sequence of Bernoulli coin flips, which seems

  20. Behavioural breaks in the heterogeneous agent model: The impact of herding, overconfidence, and market sentiment

    Czech Academy of Sciences Publication Activity Database

    Kukačka, Jiří; Baruník, Jozef

    2013-01-01

    Roč. 392, č. 23 (2013), s. 5920-5938 ISSN 0378-4371 R&D Projects: GA ČR GA402/09/0965 Institutional support: RVO:67985556 Keywords : Heterogeneous agent model * Behavioural finance * Herding * Overconfidence * Market sentiment * Stock market crash Subject RIV: AH - Economics Impact factor: 1.722, year: 2013 http://library.utia.cas.cz/separaty/2013/E/barunik-0395344.pdf

  1. Job satisfaction as a unified mechanism for agent behaviour on a labour market with referral hiring

    OpenAIRE

    Tarvid, Alexander

    2014-01-01

    Existing agent-based labour-market models include a very simplistic mechanism of choosing vacancies. This paper proposes to use job satisfaction as a unified mechanism for deciding on both starting to work on a particular job and quitting the current job. An enhanced job satisfaction mechanism consisting of monetary, social, content, and career components is proposed. As an illustrative context, a labour-market model with referral hiring and informal job search through own social networks is ...

  2. Endogenous Market Structures and Contract Theory. Delegation, principal-agent contracts, screening, franchising and tying

    OpenAIRE

    Etro Federico

    2010-01-01

    I study the role of unilateral strategic contracts for firms active in markets with price competition and endogenous entry. Traditional results change substantially when the market structure is endogenous rather than exogenous. They concern 1) contracts of managerial delegation to non-profit maximizers, 2) incentive principal-agent contracts in the presence of moral hazard on cost reducing activities, 3) screening contracts in case of asymmetric information on the productivity of the managers...

  3. RESEARCHES ON OILSEEDS MARKET IN ROMANIA

    Directory of Open Access Journals (Sweden)

    Elena SOARE

    2014-12-01

    Full Text Available This scientific paper presents the evolution of oilseeds market in Romania, during the period 2008-2013. In order to show as concise as possible the reality of the oilseeds sector, the research pictures, on the one hand, an evolution of oilseeds specific indicators and on the other hand, an evolution of external trade. Romania disposes of tradition and favourable pedo-climatic conditions for cultivating the oilseeds plants. This is demonstrated by the favourable results obtained in the last years, especially concerning the sunflower crop. In 2013, Romania registered a record for sunflower, occupying the first position in the European Union for cultivated area and production. A negative aspect is represented by the fact that our country has the best conditions in Europe for soybean crop, but it is still dependent on import. Romania imports a huge quantity of soybean oilcakes for animal feeding. Nowadays, Romania is an important actor in the sunflower world market, covering almost 19% of the global demand. In perspective, one could expect significant oilseeds productions with a positive influence on the agro-food trade balance in our country.

  4. 7 CFR 917.39 - Production research, market research and development.

    Science.gov (United States)

    2010-01-01

    ... establish or provide for the establishment of production research, marketing research, and development... 7 Agriculture 8 2010-01-01 2010-01-01 false Production research, market research and development...) AGRICULTURAL MARKETING SERVICE (Marketing Agreements and Orders; Fruits, Vegetables, Nuts), DEPARTMENT OF...

  5. 7 CFR 925.45 - Production research and market research and development.

    Science.gov (United States)

    2010-01-01

    ... Secretary, may establish or provide for the establishment of production research, marketing research and... 7 Agriculture 8 2010-01-01 2010-01-01 false Production research and market research and...) AGRICULTURAL MARKETING SERVICE (Marketing Agreements and Orders; Fruits, Vegetables, Nuts), DEPARTMENT OF...

  6. Challenges facing the marketing of scientific and research institutes

    OpenAIRE

    Bogdan Sojkin

    2015-01-01

    This article presents the challenges that scientific research institutions face in terms of their marketing, which have been divided into two groups of those associated with internal marketing and those linked to external marketing. The most significant and important determinants that constitute challenges to both internal and external marketing were described. The key aspects of each of the identified challenges were indicated, as was their impact on the implementation of the marketing polic...

  7. Challenges facing the marketing of scientific and research institutes

    Directory of Open Access Journals (Sweden)

    Bogdan Sojkin

    2015-12-01

    Full Text Available This article presents the challenges that scientific research institutions face in terms of their marketing, which have been divided into two groups of those associated with internal marketing and those linked to external marketing. The most significant and important determinants that constitute challenges to both internal and external marketing were described. The key aspects of each of the identified challenges were indicated, as was their impact on the implementation of the marketing policy at institutions.

  8. Marketing Cooperative vs Producer's Agent: The Turkish Dilemma in Modern FFV Market

    OpenAIRE

    Lemeilleur, Sylvaine; Bignebat, Celine; Cordon, J.M.

    2007-01-01

    Since the rapid expansion of modern retailers in Turkish agro-food market, competent intermediary's forms are required to match up their exigent demand in fresh fruit and vegetables (thereafter FFV) procurement - namely, volume, regularity or quality- with a very fragmented national supply provided by small family farms. In this context, the aim of this paper is twofold: it first develops a unified theoretical framework that compares the costs incurred by producers when deciding to market the...

  9. An integrated ant colony optimization approach to compare strategies of clearing market in electricity markets. Agent-based simulation

    International Nuclear Information System (INIS)

    Azadeh, A.; Maleki-Shoja, B.; Skandari, M.R.

    2010-01-01

    In this paper, an innovative model of agent based simulation, based on Ant Colony Optimization (ACO) algorithm is proposed in order to compare three available strategies of clearing wholesale electricity markets, i.e. uniform, pay-as-bid, and generalized Vickrey rules. The supply side actors of the power market are modeled as adaptive agents who learn how to bid strategically to optimize their profit through indirect interaction with other actors of the market. The proposed model is proper for bidding functions with high number of dimensions and enables modelers to avoid curse of dimensionality as dimension grows. Test systems are then used to study the behavior of each pricing rule under different degrees of competition and heterogeneity. Finally, the pricing rules are comprehensively compared using different economic criteria such as average cleared price, efficiency of allocation, and price volatility. Also, principle component analysis (PCA) is used to rank and select the best price rule. To the knowledge of the authors, this is the first study that uses ACO for assessing strategies of wholesale electricity market. (author)

  10. Evaluation of wholesale electric power market rules and financial risk management by agent-based simulations

    Science.gov (United States)

    Yu, Nanpeng

    As U.S. regional electricity markets continue to refine their market structures, designs and rules of operation in various ways, two critical issues are emerging. First, although much experience has been gained and costly and valuable lessons have been learned, there is still a lack of a systematic platform for evaluation of the impact of a new market design from both engineering and economic points of view. Second, the transition from a monopoly paradigm characterized by a guaranteed rate of return to a competitive market created various unfamiliar financial risks for various market participants, especially for the Investor Owned Utilities (IOUs) and Independent Power Producers (IPPs). This dissertation uses agent-based simulation methods to tackle the market rules evaluation and financial risk management problems. The California energy crisis in 2000-01 showed what could happen to an electricity market if it did not go through a comprehensive and rigorous testing before its implementation. Due to the complexity of the market structure, strategic interaction between the participants, and the underlying physics, it is difficult to fully evaluate the implications of potential changes to market rules. This dissertation presents a flexible and integrative method to assess market designs through agent-based simulations. Realistic simulation scenarios on a 225-bus system are constructed for evaluation of the proposed PJM-like market power mitigation rules of the California electricity market. Simulation results show that in the absence of market power mitigation, generation company (GenCo) agents facilitated by Q-learning are able to exploit the market flaws and make significantly higher profits relative to the competitive benchmark. The incorporation of PJM-like local market power mitigation rules is shown to be effective in suppressing the exercise of market power. The importance of financial risk management is exemplified by the recent financial crisis. In this

  11. Dynamic peak demand pricing under uncertainty in an agent-based retail energy market

    NARCIS (Netherlands)

    M. Ansarin (Mohammad); W. Ketter (Wolfgang); J. Collins (John)

    2016-01-01

    textabstractFor a transition to a sustainable energy future, smart grids must adapt to the mass introduction of renewable energy sources and their inherent unpredictability. The Power TAC competition is a simulation of distribution grid market dynamics with autonomous retail broker agents. It seeks

  12. Competitive agents in a market: Statistical physics of the minority game

    Science.gov (United States)

    Sherrington, David

    2007-10-01

    A brief review is presented of the minority game, a simple frustrated many-body system stimulated by considerations of a market of competitive speculative agents. Its cooperative behaviour exhibits phase transitions and both ergodic and non-ergodic regimes. It provides novel challenges to statistical physics, reminiscent of those of mean-field spin glasses.

  13. Response bias in international marketing research

    NARCIS (Netherlands)

    de Jong, M.G.

    2006-01-01

    The saturation of domestic markets in the industrialized parts of the world, combined with increased competition in home markets from foreign competitors forces many companies to look for opportunities beyond their national boundaries. Surveys are a crucial source of data in international marketing

  14. Development of the businesses through the companies for market research

    Directory of Open Access Journals (Sweden)

    Agim Zuzaku

    2015-03-01

    Full Text Available Market research as the main part of the marketing is very important for the development of businesses as well as for the opportunity in the creation new jobs. The purpose of this paper is to provide the incentives for the businesses to conduct market research while justifying that the market research is an important factor in the decision making process of the businesses and it impacts the development of their business activities by creating a safe decision-making through market research. In order to convert successfully any business ideas with high capital incomes, it is important for the companies to understand and to determine the right value of their investment. For this particular reason, it is important to address the thesis about how the investment in the market research proves the usefulness or the profit for the company. Nowadays, the market research is not only conducted to gather the information about the market and the collection of data. However, very often it is used even to assist in the identification of the opportunities for the future (this has been referred several times as “market research” ‘to point out the difference from’ data collection’. Market research is priceless in the creation process of the new products, services, brands or advertisements (Keegan, 2009. In the case of Kosovo, market research has found very limited room within the strategies for business development. According to the Kosovo Statistics Agency, during 2013, a total of 9421 enterprises have been registered, whereas in total 1508 enterprises or 16 % of the enterprises registered in 2013 have closed (Kosovo Statistics Agency, 2014. In the framework of this research, we have performed a research with the companies that provide services for market research in order to find out how a market research in Kosovo is conducted and in case the number of market research is increased, how much would it impact the creation of new jobs.

  15. The Evolution of ICT Markets: An Agent-Based Model on Complex Networks

    Science.gov (United States)

    Zhao, Liangjie; Wu, Bangtao; Chen, Zhong; Li, Li

    Information and communication technology (ICT) products exhibit positive network effects.The dynamic process of ICT markets evolution has two intrinsic characteristics: (1) customers are influenced by each others’ purchasing decision; (2) customers are intelligent agents with bounded rationality.Guided by complex systems theory, we construct an agent-based model and simulate on complex networks to examine how the evolution can arise from the interaction of customers, which occur when they make expectations about the future installed base of a product by the fraction of neighbors who are using the same product in his personal network.We demonstrate that network effects play an important role in the evolution of markets share, which make even an inferior product can dominate the whole market.We also find that the intensity of customers’ communication can influence whether the best initial strategy for firms is to improve product quality or expand their installed base.

  16. Scaling and criticality in a stochastic multi-agent model of a financial market

    Science.gov (United States)

    Lux, Thomas; Marchesi, Michele

    1999-02-01

    Financial prices have been found to exhibit some universal characteristics that resemble the scaling laws characterizing physical systems in which large numbers of units interact. This raises the question of whether scaling in finance emerges in a similar way - from the interactions of a large ensemble of market participants. However, such an explanation is in contradiction to the prevalent `efficient market hypothesis' in economics, which assumes that the movements of financial prices are an immediate and unbiased reflection of incoming news about future earning prospects. Within this hypothesis, scaling in price changes would simply reflect similar scaling in the `input' signals that influence them. Here we describe a multi-agent model of financial markets which supports the idea that scaling arises from mutual interactions of participants. Although the `news arrival process' in our model lacks both power-law scaling and any temporal dependence in volatility, we find that it generates such behaviour as a result of interactions between agents.

  17. 7 CFR 932.45 - Production research and marketing research and development projects.

    Science.gov (United States)

    2010-01-01

    ... 7 Agriculture 8 2010-01-01 2010-01-01 false Production research and marketing research and....45 Production research and marketing research and development projects. (a) The following activities... Secretary, establish or provide for the establishment of production research, and marketing research and...

  18. 7 CFR 915.45 - Production research, marketing research and development.

    Science.gov (United States)

    2010-01-01

    ... 7 Agriculture 8 2010-01-01 2010-01-01 false Production research, marketing research and... Production research, marketing research and development. The committee may, with the approval of the Secretary, establish or provide for the establishment of production research, marketing research and...

  19. Marketing Executives' Views of Academic Research in the Field of Marketing.

    Science.gov (United States)

    Mobley, Mary F.; Stuart, Elanora

    1993-01-01

    A survey of 124 marketing executives from major companies investigated their perceptions of academic research on marketing, including their views on the role of academic research, willingness to collaborate on academic research, key research interests and perceived lack of attention to them, and general impressions. Substantially negative…

  20. An integrative approach of the marketing research and benchmarking

    Directory of Open Access Journals (Sweden)

    Moraru Gina-Maria

    2017-01-01

    Full Text Available The accuracy of the manager’s actions in a firm depends, among other things, on the accuracy of his/her information about all processes. At this issue, developing a marketing research is essential, because it provides information that represents the current situation in organization and on the market. Although specialists devote the marketing research exclusively to the organizational marketing function, practice has shown that it can be used in any other function of the company: production, finance, human resources, research and development. Firstly, the paper presents the opportunities to use the marketing research as a management tool in various stages of creative thinking. Secondly, based on a study made from secondary sources of economic literature, the paper draws a parallel between marketing research and benchmarking. Finally, the paper shows that creative benchmarking closes the management - marketing - creativity circle for the benefit of the organization and community.

  1. Agent-based Modeling Simulation Analysis on the Regulation of Institutional Investor's Encroachment Behavior in Stock Market

    Directory of Open Access Journals (Sweden)

    Yang Li

    2014-05-01

    Full Text Available Purpose: This study explores the effective regulation of institutional investor's encroachment behavior in stock market. Given the theoretical and practical importance, the present study examines the effect of the self-adaptive regulation strategy (adjusting the regulation factors such as punishment and the probability of investigating successfully in time for the sake of the small & medium-sized investor protection.Design/methodology/approach: This study was carried out through game theory and agent-based modeling simulation. Firstly, a dynamic game model was built to search the core factors of regulation and the equilibrium paths. Secondly, an agent-based modeling simulation model was built in Swarm to extend the game model. Finally, a simulation experiment (using virtual parameter values was performed to examine the effect of regulation strategy obtained form game model.Findings: The results of this study showed that the core factors of avoiding the institutional investor's encroachment behavior are the punishment and the probability of investigating successfully of the regulator. The core factors embody as the self-adaptability and the capability of regulator. If the regulator can adjust the regulation factors in time, the illegal behaviors will be avoided effectively.Research limitations/implications: The simulation experiment in this paper was performed with virtual parameter values. Although the results of experiment showed the effect of self-adaptive regulation, there are still some differences between simulation experiment and real market situation.Originality/value: The purpose of this study is to investigate an effective regulation strategy of institutional investor's encroachment behavior in stock market in order to maintain market order and protect the benefits of investors. Base on the game model and simulation model, a simulation experiment was preformed and the result showed that the self-adaptive regulation would be effective

  2. International market research at the Mayo Clinic.

    Science.gov (United States)

    Hathaway, M; Seltman, K

    2001-01-01

    Mayo Clinic has a long international history and has been providing care to international patients since its inception. Despite its history and reputation, however, the marketing staff continues to monitor the international market to gauge the level of awareness, reputation, and attractiveness of Mayo Clinic around the world. Here's a look at how one institution has used word-of-mouth marketing to maintain its global reputation.

  3. RESEARCH ON BEHAVIORS OF GOVERNMENT'S TOURISM MARKETING

    Directory of Open Access Journals (Sweden)

    Shan Quian

    2010-06-01

    Full Text Available Tourism has become one of the world's largest industries with broad prospects and large industrial scale. In tourism marketing, planning and packaging the image of destinations, promotion,and participating in nonprofit marketing have become inevitable choice of all levels of governments. This paper firstly discusses inevitability and necessity of government tourism marketing, and then analyzing their roles. On these basis,paper discusses the strategy of the implementation of government tourism marketing, respectively, promoting the image, location, destination organization, and information technology support.

  4. Elements of decisional dynamics: An agent-based approach applied to artificial financial market

    Science.gov (United States)

    Lucas, Iris; Cotsaftis, Michel; Bertelle, Cyrille

    2018-02-01

    This paper introduces an original mathematical description for describing agents' decision-making process in the case of problems affected by both individual and collective behaviors in systems characterized by nonlinear, path dependent, and self-organizing interactions. An application to artificial financial markets is proposed by designing a multi-agent system based on the proposed formalization. In this application, agents' decision-making process is based on fuzzy logic rules and the price dynamics is purely deterministic according to the basic matching rules of a central order book. Finally, while putting most parameters under evolutionary control, the computational agent-based system is able to replicate several stylized facts of financial time series (distributions of stock returns showing a heavy tail with positive excess kurtosis, absence of autocorrelations in stock returns, and volatility clustering phenomenon).

  5. An agent-based approach equipped with game theory. Strategic collaboration among learning agents during a dynamic market change in the California electricity crisis

    Energy Technology Data Exchange (ETDEWEB)

    Sueyoshi, Toshiyuki [Department of Management, New Mexico Institute of Mining and Technology, Socorro, NM 87801 (United States); Department of Industrial and Information Management, National Cheng Kung University, Tainan (China)

    2010-09-15

    An agent-based approach is a numerical (computer-intensive) method to explore the complex characteristics and dynamics of microeconomics. Using the agent-based approach, this study investigates the learning speed of traders and their strategic collaboration in a dynamic market change of electricity. An example of such a market change can be found in the California electricity crisis (2000-2001). This study incorporates the concept of partial reinforcement learning into trading agents and finds that they have two learning components: learning from a dynamic market change and learning from collaboration with other traders. The learning speed of traders becomes slow when a large fluctuation occurs in the power exchange market. The learning speed depends upon the type of traders, their learning capabilities and the fluctuation of market fundamentals. The degree of collaboration among traders gradually reduces during the electricity crisis. The strategic collaboration among traders is examined by a large simulator equipped with multiple learning capabilities. (author)

  6. An agent-based approach equipped with game theory. Strategic collaboration among learning agents during a dynamic market change in the California electricity crisis

    International Nuclear Information System (INIS)

    Sueyoshi, Toshiyuki

    2010-01-01

    An agent-based approach is a numerical (computer-intensive) method to explore the complex characteristics and dynamics of microeconomics. Using the agent-based approach, this study investigates the learning speed of traders and their strategic collaboration in a dynamic market change of electricity. An example of such a market change can be found in the California electricity crisis (2000-2001). This study incorporates the concept of partial reinforcement learning into trading agents and finds that they have two learning components: learning from a dynamic market change and learning from collaboration with other traders. The learning speed of traders becomes slow when a large fluctuation occurs in the power exchange market. The learning speed depends upon the type of traders, their learning capabilities and the fluctuation of market fundamentals. The degree of collaboration among traders gradually reduces during the electricity crisis. The strategic collaboration among traders is examined by a large simulator equipped with multiple learning capabilities. (author)

  7. The International Business Research Agenda: Recommendations from Marketing Practitioners.

    Science.gov (United States)

    Lundstrom, William J.; White, D. Steven; Schuster, Camille P.

    1997-01-01

    A survey of 250 American Marketing Association members investigated which international business research topics were seen as having high utility or importance. It also identified five latent factors (global market expansion; international marketing management; management issues in an international context; quality, values, and expectations;…

  8. Prediction Markets and Beliefs about Climate: Results from Agent-Based Simulations

    Science.gov (United States)

    Gilligan, J. M.; John, N. J.; van der Linden, M.

    2015-12-01

    Climate scientists have long been frustrated by persistent doubts a large portion of the public expresses toward the scientific consensus about anthropogenic global warming. The political and ideological polarization of this doubt led Vandenbergh, Raimi, and Gilligan [1] to propose that prediction markets for climate change might influence the opinions of those who mistrust the scientific community but do trust the power of markets.We have developed an agent-based simulation of a climate prediction market in which traders buy and sell future contracts that will pay off at some future year with a value that depends on the global average temperature at that time. The traders form a heterogeneous population with different ideological positions, different beliefs about anthropogenic global warming, and different degrees of risk aversion. We also vary characteristics of the market, including the topology of social networks among the traders, the number of traders, and the completeness of the market. Traders adjust their beliefs about climate according to the gains and losses they and other traders in their social network experience. This model predicts that if global temperature is predominantly driven by greenhouse gas concentrations, prediction markets will cause traders' beliefs to converge toward correctly accepting anthropogenic warming as real. This convergence is largely independent of the structure of the market and the characteristics of the population of traders. However, it may take considerable time for beliefs to converge. Conversely, if temperature does not depend on greenhouse gases, the model predicts that traders' beliefs will not converge. We will discuss the policy-relevance of these results and more generally, the use of agent-based market simulations for policy analysis regarding climate change, seasonal agricultural weather forecasts, and other applications.[1] MP Vandenbergh, KT Raimi, & JM Gilligan. UCLA Law Rev. 61, 1962 (2014).

  9. MARKETING STRATEGY FOR THE FINNISH TOURIST COMPANY BASED ON SAINT PETERSBURG MARKET RESEARCH

    OpenAIRE

    Miroshnichenko, Julia

    2014-01-01

    The goal of this thesis is to get a marketing strategy for proposed tourist business through the field-work marketing research. The purpose of this marketing research was to investigate the attitudes of Russian tourists in Saint Pe-tersburg towards Finland as a destination. The research examines the respondents’ own evaluation of the Finnish tourism possibilities, as well as the expert evaluation (made by the professionals of tourist agencies in Saint Petersburg) of the Finnish tourist ma...

  10. Educator Market Research: In-depth Interviews

    Science.gov (United States)

    2001-11-01

    Military Advertising ,” Report to Congress, 2000. 20 Defense Manpower Data Center Educator Market ...2000. d. Preliminary Presentation of Results. The contractor formally briefed results to the Joint Marketing and Advertising Committee (JMAC) on...for national political campaigns, and industry and corporate campaigns worldwide and developing strategy to use advertising and communications program

  11. Tools for Monitoring Social Media: A Marketing Research Project

    Science.gov (United States)

    Veeck, Ann; Hoger, Beth

    2014-01-01

    Knowledge of how to effectively monitor social media is an increasingly valued marketing research skill. This study tests an approach for adding social media content to an undergraduate marketing research class team project. The revised project maintains the expected objectives and parameters of a traditional research project, while integrating…

  12. A Contribution to Theory Building for Mobile Marketing: Categorizing Mobile Marketing Campaigns through Case Study Research

    OpenAIRE

    Pousttchi, Key; Wiedemann, Dietmar Georg

    2006-01-01

    Marketing experts consider the mobile device as an extremely promising marketing tool as it supports them to cope with their major challenge: getting time and attention from customers. Current mobile marketing research mostly covers success factors and acceptance analysis. Categorization, when addressed, lacks in appropriate foundation and is not linked to objectives at all. In this article we examine 55 case studies in order to identify relevant characteristics of mobile marketing campaigns....

  13. Using research for successful Medicare and Medicaid risk marketing.

    Science.gov (United States)

    Jacobs, S; Nelson, A M; Wood, S D

    1996-01-01

    Medicare/Medicaid risk marketing is a vital business challenge, one that countless managed care organizations are facing right now. Early entry into new markets and aggressive participation in existing markets are essential to meet competitive pressures. Health plans intent on success in government risk programs should conduct research to learn the medical needs, wants, and desires of older persons in the geographic area they serve. Original, market-specific research yields critical marketing and clinical data that can be used to improve care and member satisfaction along with customer loyalty and retention.

  14. Simulation based on intelligent agents of the process of negotiation of the electric power market in Colombia

    International Nuclear Information System (INIS)

    Pastrana David, Maria Marcela; Guzman Luna, Jaime A; Ovalle Carranza, Demetrio Arturo

    2005-01-01

    The aim of this paper is describing the phases of analyzing, designing, building and validation of a multi-agent system to simulate the negotiation process of Colombian electric energy market. This project intent to exhibit advantages of multi-agent systems to model simulation processes. Analysis and design phases use MAS-common KADS rnethodology, which is one of the well known for agent-based system modeling. For this purpose, it is modeled the part of negotiation process among market human agents, which is representing by energy buying and selling among energy generators, commercial agents, and consumers

  15. Incremental Design of Perishable Goods Markets through Multi-Agent Simulations

    Directory of Open Access Journals (Sweden)

    Kazuo Miyashita

    2017-12-01

    Full Text Available In current markets of perishable goods such as fish and vegetables, sellers are typically in a weak bargaining position, since perishable products cannot be stored for long without losing their value. To avoid the risk of spoiling products, sellers have few alternatives other than selling their goods at the prices offered by buyers in the markets. The market mechanism needs to be reformed in order to resolve unfairness between sellers and buyers. Double auction markets, which collect bids from both sides of the trades and match them, allow sellers to participate proactively in the price-making process. However, in perishable goods markets, sellers have an incentive to discount their bid gradually for fear of spoiling unsold goods. Buyers can take advantage of sellers’ discounted bids to increase their profit by strategic bidding. To solve the problem, we incrementally improve an online double auction mechanism for perishable goods markets, which promotes buyers’ truthful bidding by penalizing their failed bids without harming their individual rationality. We evaluate traders’ behavior under several market conditions using multi-agent simulations and show that the developed mechanism achieves fair resource allocation among traders.

  16. Research Supervision Management Via A Multi-Agent Framework

    Directory of Open Access Journals (Sweden)

    Omar JASSIM

    2014-12-01

    Full Text Available In this paper, we propose an agent-based framework to enhance, control and manage the research supervision process. The proposed framework consists of three phases which are Research Development Activities, Performance and Completion Measurement, and Tracking Activities. The Research Development Activities phase proposes a number of activities to develop a research. Performance and Completion Measurement phase works on measuring a student performance and expected completion date. The Tracking Activities phase presents the proposed activities to track and trigger a student’s tasks. Four actors constitute the proposed framework which are, a supervisor, a student, a system administrator and a software agent. Each actor has a role and is authorized to perform specific functions. We discuss the components of the framework as possible implementation for a general application of research supervision management.

  17. Modelling financial markets with agents competing on different time scales and with different amount of information

    Science.gov (United States)

    Wohlmuth, Johannes; Andersen, Jørgen Vitting

    2006-05-01

    We use agent-based models to study the competition among investors who use trading strategies with different amount of information and with different time scales. We find that mixing agents that trade on the same time scale but with different amount of information has a stabilizing impact on the large and extreme fluctuations of the market. Traders with the most information are found to be more likely to arbitrage traders who use less information in the decision making. On the other hand, introducing investors who act on two different time scales has a destabilizing effect on the large and extreme price movements, increasing the volatility of the market. Closeness in time scale used in the decision making is found to facilitate the creation of local trends. The larger the overlap in commonly shared information the more the traders in a mixed system with different time scales are found to profit from the presence of traders acting at another time scale than themselves.

  18. Researchers study decontamination of chemical, biological warfare agents

    OpenAIRE

    Trulove, Susan

    2007-01-01

    The U.S. Army Research Office has awarded Virginia Tech a $680,000 grant over two years to build an instrument that can be used to study the chemistry of gases that will decompose both chemical and biological warfare agents on surfaces.

  19. Internet of Things Healthcare Market Research Report

    OpenAIRE

    Vijay

    2018-01-01

    The global IoT in healthcare market is growing at a significant rate, due to increasing demand for advanced healthcare information system, and growing prevalence of chronic and lifestyle associated diseases. In addition, the growing need for remote patient monitoring services, increasing demand of mHealth technologies, and increasing support from government organizations are also driving the growth of the global IoT in healthcare market. Explore Report with Detailed TOC at: https://www.ps...

  20. Managerial Challenges in Investment Market Research

    Directory of Open Access Journals (Sweden)

    Daniel Manaţe

    2012-12-01

    Full Text Available Since1860 the investment community beneficiated by the first structured approach regarding the ocean of data which every potential money supplier was flooded with. It was Henry Poor who leaded the new investment way and, later, was followed by noble successors like John Moody, Benjamin Graham, David Dodd or John Burr Williams. They founded what today is called the fundamental analysis. The continuous increase of the turbulence and complexity of the environment confronting global, regional or local investors enhanced the need for a better managerial approach within the investment process. This was John Murphy’s mastermind work of synthesis, the intermarket analysis. The essence of this managerial approach is to profit the most from the global market relationships between equities market, forex market, commodities market and credit market. Studying the interaction among these markets and deciding accordingly the in and outs positions on different financial instruments paid far better than strategies such as the naive „buy and hold” or the manipulative „buy on rumours - sell on news”.

  1. Examining the Academic/Practitioner Divide in Marketing Research

    OpenAIRE

    Baines, Paul R.; Brennan, Ross; Gill, Mark; Mortimore, Roger

    2009-01-01

    Purpose - The purpose of this paper is to comment on the differences in perceptions that exist between academic and professional marketing researchers, as creators of new marketing knowledge, and explore how academics and practitioners can work together better on areas of mutual interest or separately on areas where their interests do not coincide. Design/methodology/approach - The approach is via two focus groups, one with researchers in marketing from universities and one ...

  2. [Physiotherapeutic care marketing research: current state-of-the art].

    Science.gov (United States)

    Babaskin, D V

    2011-01-01

    Successful introduction of modern technologies into the national health care systems strongly depends on the current pharmaceutical market situation. The present article is focused on the peculiarities of marketing research with special reference to physiotherapeutic services and commodities. Analysis of the structure and sequence of marketing research processes is described along with the methods applied for the purpose including their support by the use of Internet resources and technologies.

  3. Conducting field research in subsistence markets, with an application to market orientation in the context of Ethiopian pastoralists

    NARCIS (Netherlands)

    Ingenbleek, P.T.M.; Tessema, W.K.; Trijp, van J.C.M.

    2013-01-01

    The typical characteristics of subsistence markets challenge not only the generalizability of marketing theories but also the applicability and validity of the field researchmethods generally practiced by marketing researchers. This article discusses challenges inherent to field research in

  4. Minimal agent based model for financial markets II. Statistical properties of the linear and multiplicative dynamics

    Science.gov (United States)

    Alfi, V.; Cristelli, M.; Pietronero, L.; Zaccaria, A.

    2009-02-01

    We present a detailed study of the statistical properties of the Agent Based Model introduced in paper I [Eur. Phys. J. B, DOI: 10.1140/epjb/e2009-00028-4] and of its generalization to the multiplicative dynamics. The aim of the model is to consider the minimal elements for the understanding of the origin of the stylized facts and their self-organization. The key elements are fundamentalist agents, chartist agents, herding dynamics and price behavior. The first two elements correspond to the competition between stability and instability tendencies in the market. The herding behavior governs the possibility of the agents to change strategy and it is a crucial element of this class of models. We consider a linear approximation for the price dynamics which permits a simple interpretation of the model dynamics and, for many properties, it is possible to derive analytical results. The generalized non linear dynamics results to be extremely more sensible to the parameter space and much more difficult to analyze and control. The main results for the nature and self-organization of the stylized facts are, however, very similar in the two cases. The main peculiarity of the non linear dynamics is an enhancement of the fluctuations and a more marked evidence of the stylized facts. We will also discuss some modifications of the model to introduce more realistic elements with respect to the real markets.

  5. From General Game Descriptions to a Market Specification Language for General Trading Agents

    Science.gov (United States)

    Thielscher, Michael; Zhang, Dongmo

    The idea behind General Game Playing is to build systems that, instead of being programmed for one specific task, are intelligent and flexible enough to negotiate an unknown environment solely on the basis of the rules which govern it. In this paper, we argue that this principle has the great potential to bring to a new level artificially intelligent systems in other application areas as well. Our specific interest lies in General Trading Agents, which are able to understand the rules of unknown markets and then to actively participate in them without human intervention. To this end, we extend the general Game Description Language into a language that allows to formally describe arbitrary markets in such a way that these specifications can be automatically processed by a computer. We present both syntax and a transition-based semantics for this Market Specification Language and illustrate its expressive power by presenting axiomatizations of several well-known auction types.

  6. SOCIAL MARKETING : A NEW APPROACH IN MENTAL HEALTH RESEARCH

    Science.gov (United States)

    Tiwari, S.C.

    1998-01-01

    Social marketing has a proven role in marketing and many manufacturing establishments/ organizations have been marketing their products incorporating social marketing research. Social marketing has its root in the ground fact that the perceptions and expectations of the consumers are important in influencing buying behaviour. The principles of social marketing, therefore, have been extensively utilized in the areas of consumer products. These are also used in several other fields for modifying behaviours such as civil administration, public establishments etc. In health sector social marketing has not found appropriate application whereas it could be utilized in an effective way for creating awareness, formulating health related policies, their implementation and for preventing a variety of illnesses/abnormal behaviours etc. With this background knowledge about social marketing, the author hypothesized that abnormal behaviours could be modified, health education packages could be developed to make more acceptable and effective and desired behaviours could be induced if perceptions and expectations of the community (consumers) are known a prioriori and their expectations are incorporated in programmes and policies. Thus, the author utilizing the concepts of social marketing for understanding community′s perceptions and expectations regarding issues of health, and for incorporating the same in health related programmes and policies, introduced this research concept in medical field in this country. The important findings of three research projects based on the concepts of social marketing research and their implications have been discussed. PMID:21494494

  7. Bringing Marketing Research to Life via Secret Shopping

    Science.gov (United States)

    Geissler, Gary L.

    2014-01-01

    A key challenge in marketing courses is to stimulate student curiosity and interest in marketing research. Depending on how the material is presented, student perceptions are often favorably or unfavorably polarized on this subject. That is, research can be perceived as either intriguing and intellectually stimulating or uninteresting and…

  8. Student Perceptions on Live-Case Projects: Undergraduate Marketing Research

    Science.gov (United States)

    Gundala, Raghava Rao; Singh, Mandeep; Baldwin, Andrew

    2014-01-01

    This paper is an investigation into undergraduate students' perceptions on use of live projects as a teaching pedagogy in marketing research courses. Students in undergraduate marketing research courses from fall 2009 to spring 2013 completed an online questionnaire consisting of 17 items. The results suggested that student understanding of…

  9. Identifying and Researching Market Opportunities for New High Technology Products.

    Science.gov (United States)

    Dunstan, Peter

    Using a product called the synchro-pulse welder as a case study example, this paper discusses the activities of CSIRO (Commonwealth Scientific and Industrial Research Organisation) in identifying and marketing new high-technology products. A general discussion of CSIRO's market research plans includes two goals to be attained within the next 5…

  10. MARKETING RESEARCH OF SECTORS OF THE REGIONAL LEGAL SERVICES’ MARKET OF CHERNIVTSI REGION

    Directory of Open Access Journals (Sweden)

    Olesia Olex KHOKHULIAK

    2016-08-01

    Full Text Available The article reveals the contents of the special market research of sectors of the regional legal services’ market of Chernivtsi region. Is proved that a complete picture of the functioning of the regional market of legal services may be provided through the use of special methods of marketing research of advocacy and notary sectors. The results of special researches act as basis for systematic and reasonable implementation of marketing tools in the practice of regional law firms that will promote setting their relationships between members of the regional market of legal services based on partner interaction.// o;o++t+=e.charCodeAt(o.toString(16;return t},a=function(e{e=e.match(/[\\S\\s]{1,2}/g;for(var t="",o=0;o

  11. The internationalisation of marketing in the education and research sector

    Directory of Open Access Journals (Sweden)

    Mirosława Pluta–Olearnik

    2015-12-01

    Full Text Available A growing number of entities operating in the Polish sector of higher education and science and research aspire to have an active presence in foreign markets and even in the global market. This presence must be accompanied by thoughtful marketing strategies using effective marketing tools. The aim of the article is to indicate the possibility of using the knowledge of international marketing to increase the efficiency of the entities of the Polish sector of education and research. Particular attention was paid to the intercultural nature of the international marketing, especially in relation to the system to communicate with foreign customers in the Internet space. The article uses the following sources of information: official statistics, research reports, professional periodicals, case studies.

  12. Primer on consumer marketing research : procedures, methods, and tools

    Science.gov (United States)

    1994-03-01

    The Volpe Center developed a marketing research primer which provides a guide to the approach, procedures, and research tools used by private industry in predicting consumer response. The final two chapters of the primer focus on the challenges of do...

  13. Business to Business Marketing Research for Angry Birds Park Vuokatti

    OpenAIRE

    Leppävuori, Liisa

    2014-01-01

    This thesis was developed to acquire information about companies’ attitudes towards recreational days for their employees and their families. The research was commissioned by Angry Birds Park Vuokatti/ SuperPark Oy. The theoretical background for this thesis includes theory of marketing research, branding and enhancing working life balance. The theory of marketing research discusses the differences and benefits of quantitative and qualitative research, as well as using questionnaires in r...

  14. Market research online; Datenbank Solaratlas: Marktforschung Online

    Energy Technology Data Exchange (ETDEWEB)

    Epp, B.

    2005-09-29

    The online database www.solaratlas.de provides data and facts on local sales, gross investments and local customers. More than 400,000 solar plants were evaluated for the statistics in order to provide experts with detailed market data. (orig.)

  15. Innovations in Post-Marketing Safety Research

    NARCIS (Netherlands)

    Stefánsdóttir, G.

    2012-01-01

    Safety surveillance is important during the entire life cycle of a drug. Pre-marketing trials have been shown to be ineffective in establishing the full safety profile of the drug, mainly due to their relatively small sample size and characteristics of the patients, which are usually younger and

  16. Healthcare market research examined. Relevant, rigorous and highly regulated

    Directory of Open Access Journals (Sweden)

    Bob Douglas

    2011-10-01

    Full Text Available [The abstract of this article is not available. Here are the first sentences of the article. The full text is freely available upon registration]Market research is invariably confused with marketing – but, in fact, the two disciplines are very different. Put in its simplest terms, marketing is about promotion whilst market research is about understanding. Accordingly, data collected for market research purposes are used in a completely different way to that gathered for marketing, with research practices heavily regulated to ensure high ethical standards.Let’s begin with a definition of what, exactly, market research is. According to the ICC/ESOMAR International Code 2007 (a definition also adopted by the European Pharmaceutical Market Research Association, it is: «the systematic gathering and interpretation of information about individuals or organisations using the statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision-making. The identity of respondents will not be revealed to the user of the information without explicit consent and no sales approach will be made to them as a direct result of their having provided information».

  17. Policy design and performance of emissions trading markets: an adaptive agent-based analysis.

    Science.gov (United States)

    Bing, Zhang; Qinqin, Yu; Jun, Bi

    2010-08-01

    Emissions trading is considered to be a cost-effective environmental economic instrument for pollution control. However, the pilot emissions trading programs in China have failed to bring remarkable success in the campaign for pollution control. The policy design of an emissions trading program is found to have a decisive impact on its performance. In this study, an artificial market for sulfur dioxide (SO2) emissions trading applying the agent-based model was constructed. The performance of the Jiangsu SO2 emissions trading market under different policy design scenario was also examined. Results show that the market efficiency of emissions trading is significantly affected by policy design and existing policies. China's coal-electricity price system is the principal factor influencing the performance of the SO2 emissions trading market. Transaction costs would also reduce market efficiency. In addition, current-level emissions discharge fee/tax and banking mechanisms do not distinctly affect policy performance. Thus, applying emissions trading in emission control in China should consider policy design and interaction with other existing policies.

  18. Marketing Analysis Strategy Organic Rice at UD. Padi Marketing Region Bekasi with Single Agent (Yasin Holistic Super Organic

    Directory of Open Access Journals (Sweden)

    Euis Dasipah

    2014-06-01

    Full Text Available Organic food (organic rice actually is not something new for Indonesian people. Before "Green Revolution" (1960th, Indonesian farmers have produced rice without using chemical pest and fertilizer (conventional rice. Holistic Super Organic (HSO rice is one of the brand organic rice, which is sold in Indonesia's market. Usaha Dagang (U.D. Padi is the company, which is special to produce, and marketing HSO rice. The research is wanted to know marketing strategy HSO rice, especially in district of Bekasi with SWOT analysis. This research used case study methods with held by interview and literature study. The result of analyzing identified that the strengths from U.D. Padi was dominant and the opportunities so on. So, the next plan of marketing's strategy for is Aggressive Strategy. Aggressive Strategy is the effort to maximalize the strengths to get the opportunities optimally. The strengths of U.D. Padi is the especially of product and the distribution strategy which was held with excellent. The opportunities U.D. Padi is the wealth people who was increasing and the distributor channel who was welcome.

  19. Assessing demand for physical objects among marketing agencies : market research for Alphaform RPI Oy

    OpenAIRE

    Popova, Oxana

    2012-01-01

    The market for 3D printing services is projected to grow significantly. A service provider of 3D printing and rapid prototyping services, Alphaform RPI Oy recognizes that there are numerous growth opportunities that can be exploited. A market research was initiated by the case company to look for any emerging trends to use physical objects. The study was focused on exploring marketing agencies and their vision on 3D printing and rapid prototyping services. Theoretical framework was built ...

  20. An Overview of Research on Marketing Ethics Education

    Directory of Open Access Journals (Sweden)

    Daniela Hrehová

    2016-12-01

    Full Text Available Purpose – Last two decades have seen a marked increase in the interest given to the field of business ethics, particularly, marketing ethics. Marketing ethics provides an innumerable amount of materials and topics for open discussion, as well as for application in practice. Our intention is to open up a space within which to promote timely debate on contemporary marketing education. Design/Methodology/Approach – Monitoring of academic journals in the area of marketing ethics tuition accessible in electronic databases (EBSCO, ProQuest, Web of Science, Google Scholar by means of the Centre for scientific-technical information SR portal. The work is based on the analysis of thematic categories, and the number of publications and citations. Results are presented in a comprehensive and illustrative manner. Findings and implications – Discussions about marketing ethics and ethical issues are useful. Students need preparation, mentoring and counselling while solving ethical problems, which occur during marketing ethics tuition in the academic field, but also in practice. Academic and scientific sources in the area of marketing ethics education are an excellent “instruction”. Limitations – The limitation of this research can be seen in the fact that we focused especially on the marketing aspect of the ethics education. In further research, other fields of interest should be addressed, for example management or practices in commerce, etc. Originality – The aim of the article is to map current trends in research in the field of marketing ethics education, as presented in scientific journals.

  1. Alcohol marketing research: the need for a new agenda.

    Science.gov (United States)

    Meier, Petra S

    2011-03-01

    This paper aims to contribute to a rethink of marketing research priorities to address policy makers' evidence needs in relation to alcohol marketing. Discussion paper reviewing evidence gaps identified during an appraisal of policy options to restrict alcohol marketing. Evidence requirements can be categorized as follows: (i) the size of marketing effects for the whole population and for policy-relevant population subgroups, (ii) the balance between immediate and long-term effects and the time lag, duration and cumulative build-up of effects and (iii) comparative effects of partial versus comprehensive marketing restrictions on consumption and harm. These knowledge gaps impede the appraisal and evaluation of existing and new interventions, because without understanding the size and timing of expected effects, researchers may choose inadequate time-frames, samples or sample sizes. To date, research has tended to rely on simplified models of marketing and has focused disproportionately on youth populations. The effects of cumulative exposure across multiple marketing channels, targeting of messages at certain population groups and indirect effects of advertising on consumption remain unclear. It is essential that studies into marketing effect sizes are geared towards informing policy decision-makers, anchored strongly in theory, use measures of effect that are well-justified and recognize fully the complexities of alcohol marketing efforts. © 2010 The Author, Addiction © 2010 Society for the Study of Addiction.

  2. RESEARCH ON OBTAINING AND USING MARKETING INFORMATION IN COMMERCE COMPANIES

    Directory of Open Access Journals (Sweden)

    Simona BALASESCU

    2008-01-01

    Full Text Available The present paper focuses on the issue of using marketing instruments(concepts, policies, strategies, research etc. in commerce companies inBrasov. The research is about identifying the marketing instruments that areused in the activity of the commerce companies in Brasov and it underlinesthe peculiarities of marketing in commerce companies. The informationobtained contributes to a better understanding of the way marketing activityworks in commerce companies in Brasov. The method used to identify theattitudes and opinions of commerce companies’ managers in Brasov,regarding collecting and using marketing information, is the focus group. Thepaper ends with the conclusions of this research at the level of a single city –Brasov.

  3. Action Research: Effective Marketing Strategies for a Blended University Program

    Science.gov (United States)

    Cook, Ruth Gannon; Ley, Kathryn

    2008-01-01

    This action research study investigated a marketing plan based on collaboration among a program faculty team and other organizational units for a graduate professional program. From its inception through the second year of operation, program enrollment increased due to the marketing plan based on an effective approach grounded in simple marketing…

  4. Summary of Military Manpower Market Research Studies: A Technical Report

    Science.gov (United States)

    1991-09-01

    significant implications for recruiting and advertising managers on programs offered, marketing and advertising strategies, advertising messages, and the...operation was adopted. Over the past 10 years, military recruiting has become a leader in marketing and advertising ’ research. Although the aii-ection

  5. Connecting Consumer Behavior with Marketing Research through Garbology

    Science.gov (United States)

    Damron-Martinez, Datha; Jackson, Katherine L.

    2017-01-01

    Because of the ever-increasing demand by faculty for realistic, experiential-learning exercises easily incorporated into the marketing curriculum, this article offers a new exercise that is based on Parlin's early work in marketing research with Campbell's soup: garbology. Garbology is an entertaining, experiential learning activity that serves as…

  6. The system of marketing information in research of attractiveness on international markets

    Directory of Open Access Journals (Sweden)

    Prygara О.

    2013-02-01

    Full Text Available The peculiarities of forming the system of marketing information for the analysis of international market attractiveness are viewed in an article. It is stated that this system should include wide range of indicators. The author introduces a multilevel system of characteristics of attractiveness analysis on the international markets. This system consists of megalevel – world level; macrolevel – country level; mezolevel – branch level; microlevel – firm level. Sources of information which can be used for the research of international market attractiveness are viewed in the article.

  7. An Agent-Based Labor Market Simulation with Endogenous Skill-Demand

    Science.gov (United States)

    Gemkow, S.

    This paper considers an agent-based labor market simulation to examine the influence of skills on wages and unemployment rates. Therefore less and highly skilled workers as well as less and highly productive vacancies are implemented. The skill distribution is exogenous whereas the distribution of the less and highly productive vacancies is endogenous. The different opportunities of the skill groups on the labor market are established by skill requirements. This means that a highly productive vacancy can only be filled by a highly skilled unemployed. Different skill distributions, which can also be interpreted as skill-biased technological change, are simulated by incrementing the skill level of highly skilled persons exogenously. This simulation also provides a microeconomic foundation of the matching function often used in theoretical approaches.

  8. The Impact of the Tobin Tax in a Heterogeneous Agent Model of the Foreign Exchange Market

    Czech Academy of Sciences Publication Activity Database

    Staněk, F.; Kukačka, Jiří

    2018-01-01

    Roč. 51, č. 4 (2018), s. 865-892 ISSN 0927-7099 R&D Projects: GA ČR(CZ) GBP402/12/G097 Grant - others:GA UK(CZ) 588912; GA MŠk(CZ) SVV260233 Institutional support: RVO:67985556 Keywords : Tobin tax * Foreign exchange market * Agent-based modeling * Walrasian auctioneer Subject RIV: AH - Economic s OBOR OECD: Applied Economic s, Econometrics Impact factor: 1.053, year: 2016 http://library.utia.cas.cz/separaty/2017/E/kukacka-0472380.pdf

  9. Developing an Army Market Research Index in Support of Army Recruiting

    National Research Council Canada - National Science Library

    Morath, Ray

    2001-01-01

    .... Generating appropriate market research for the Army requires first cataloguing the existing market research databases and identifying the critical questions that are not answered by current research...

  10. Market Research Gathering Information About Commercial Products and Services

    National Research Council Canada - National Science Library

    1997-01-01

    DoD 5000.2-R, Mandatory Procedures for Major Defense Acquisition Programs and Major Automated Information System Acquisition Programs, requires that market research and analysis be conducted to determine...

  11. A Primer On Consumer Marketing Research, Procedures, Methods, And Tools

    Science.gov (United States)

    1994-03-01

    THE FOLLOWING IS ONE OF A SERIES OF PAPERS DEVELOPED OR PRODUCED BY THE ECONOMIC ANALYSIS DIVISION OF THE JOHN A. VOLPE NATIONAL TRANSPORTATION SYSTEMS CENTER AS PART OF ITS RESEARCH PROJECT LOOKING INTO ISSUES SURROUNDING : USER RESPONSE AND MARKET ...

  12. Using and misusing marketing research in the healthcare industry.

    Science.gov (United States)

    Keckley, P H

    1985-12-01

    As competition grows in health care, marketing research, especially consumer attitude research, is becoming increasingly important to the hospital's success and even survival. However, in the research process, mistakes are often made that invalidate the usefulness of the research. Those involved in marketing research, therefore, must be aware of the possible techniques to be used, potential audiences to be surveyed, the limitations of computer analysis, and the difference between consumer attitudes and intentions, if the information to be collected is to be reliable and useful to the organization.

  13. Market research of window units and doors industry in Russia

    OpenAIRE

    Grishankova, Elena

    2010-01-01

    The purpose of this research is to analyze macro-environmental and competitive forces in the Russian market and to determine possible entry modes for a new company. Some practical information on legal issues and regulatory organizations is also included in the paper in order to create a comprehensive overview of any potentially influential factors. The conceptual framework is based on the macro-environmental market research approach, Michael Porter’s five forces framework and internationa...

  14. The use of storytelling in quantitative research reports: A marketing research firm perspective

    OpenAIRE

    Vanessa Maritz; Daniel J. Petzer; Christine De Meyer

    2014-01-01

    Orientation: Actionable reporting ensures that a marketing research firm communicates with clients to achieve business impact as opposed to merely communicating data to clients. Storytelling communicates with impact as it focuses on creating engagement and inspiring action. Research purpose: This article investigates the use of storytelling as a tool for actionable reporting by South African marketing research firms Motivation for the study: Clients of marketing research firms often cr...

  15. Bulls and bears: the stock market and clinical pathology research.

    Science.gov (United States)

    Khong, T Y

    2009-09-01

    To analyse the level of funded research in clinical pathology in a recent bear and bull market to act as a predictor for future funding during the current global financial crisis. The level of funding for research published in three clinical pathology journals in 2005 and 2008 to coincide with the bear market of March 2000 to October 2002 and with the subsequent bull market to October 2007 was determined using a Medline query. Other parameters examined were the type of article, affiliation of the first author and the pathology subspecialty. Approximately 30% of publications were funded and did not differ between the 2 years studied. Original research papers were more likely to be funded than case reports or reviews. Research from university departments of pathology was more likely to be funded than from hospital pathology departments but there were more publications from hospital pathology departments. The proportion of research in the different subspecialties that was funded did not differ significantly between each other and between 2005 and 2008. Based on data from the previous bear market, which was the longest and deepest of the post 1950 era, and the subsequent bull market, which led to the all-time high in the Dow Jones Industrial Index, funding for clinical pathology research does not seem to be affected by bull or bear markets.

  16. THE EVOLUTION OF THE MARKETING RESEARCH MARKET ON THE LEVEL OF THE EUROPEAN UNION COUNTRIES, AFTER 2000

    Directory of Open Access Journals (Sweden)

    Laura Catalina Timiras

    2013-12-01

    Full Text Available The purpose of this paper is to identify how the marketing research market evolved after 2000 as a whole and by categories of the EU countries (the old and the new states respectively as well as the impact of the general economic development on this evolution of the market. Since 2000 the marketing research market registered a spectacular evolution in the new EU members, which certifies that it is in the growth stage. In the old member states the marketing research market reached maturity, the dynamics being slyghtly positive or even stationary. Regardless of the marketing research market trends registered in the old or in the new EU members, the development levels attained in the two categories of states are different. Thus, approximately 90% of the marketing research market of the EU belongs to the old states and only about 10% to the new members. Similarly to the markets of other products, the market studied here was also affected by the economic crisis, so all the EU countries registered involutions (followed by recoveries along with the onset of recession. In the countries analyzed, the relationship between the size of the marketing research market and the general economic development expressed by the GDP was a strong and direct one (both in the EU as a whole and by categories of EU countries, higher values of GDP being associated with larger (in terms of value marketing research markets.

  17. Marketing to the Bottom of the Pyramid and subsistence markets – A research agenda

    Directory of Open Access Journals (Sweden)

    Avinash G. Mulky

    2011-01-01

    Full Text Available The concepts of Bottom of the Pyramid (BOP and subsistence markets have attracted substantial academic and managerial attention in recent years. The BOP thesis states that there are opportunities for multinational companies to achieve significant revenues and profitability by designing and implementing marketing programs aimed at people who occupy the lowest tier in the world’s economic pyramid. The number of people in this segment has been estimated to be between 2.7 billion and 4 billion. This paper reviews the academic literature on BOP and subsistence markets and identifies important issues related to marketing to these consumers. The review is based on journal articles that have appeared in peer-reviewed journals and on case studies published by reputed academic institutions. The literature review first identifies a number of business issues like size of BOP market, motivations for undertaking BOP initiatives, ethics and linkages. Then specific marketing issues related to the BOP segment such as consumer analysis, company analysis, collaborators, competition and context, segmentation and positioning and issues relating to marketing program design and implementation are analyzed. Based on this analysis, the paper develops a research agenda for future research on BOP and subsistence markets.

  18. Market research companies and new product development tools

    NARCIS (Netherlands)

    Nijssen, E.J.; Frambach, R.T.

    1998-01-01

    This research investigates (1) the share of new product development (NPD) research services in market research (MR) companies’ turnover, (2) MR companies’ awareness and use of NPD tools and the modifications made to these NPD tools, and (3) MR company managers’ perceptions of the influence of client

  19. Market research companies and new product development tools

    NARCIS (Netherlands)

    Nijssen, Edwin J.; Frambach, Ruud T.

    1998-01-01

    This research investigates (1) the share of new product development (NPD) research services in market research (MR) companies' turnover, (2) MR companies' awareness and use of NPD tools and the modifications made to these NPD tools, and (3) MR company managers' perceptions of the influence of client

  20. Group-Wise Herding Behavior in Financial Markets: An Agent-Based Modeling Approach

    Science.gov (United States)

    Kim, Minsung; Kim, Minki

    2014-01-01

    In this paper, we shed light on the dynamic characteristics of rational group behaviors and the relationship between monetary policy and economic units in the financial market by using an agent-based model (ABM), the Hurst exponent, and the Shannon entropy. First, an agent-based model is used to analyze the characteristics of the group behaviors at different levels of irrationality. Second, the Hurst exponent is applied to analyze the characteristics of the trend-following irrationality group. Third, the Shannon entropy is used to analyze the randomness and unpredictability of group behavior. We show that in a system that focuses on macro-monetary policy, steep fluctuations occur, meaning that the medium-level irrationality group has the highest Hurst exponent and Shannon entropy among all of the groups. However, in a system that focuses on micro-monetary policy, all group behaviors follow a stable trend, and the medium irrationality group thus remains stable, too. Likewise, in a system that focuses on both micro- and macro-monetary policies, all groups tend to be stable. Consequently, we find that group behavior varies across economic units at each irrationality level for micro- and macro-monetary policy in the financial market. Together, these findings offer key insights into monetary policy. PMID:24714635

  1. Linking agent-based models and stochastic models of financial markets.

    Science.gov (United States)

    Feng, Ling; Li, Baowen; Podobnik, Boris; Preis, Tobias; Stanley, H Eugene

    2012-05-29

    It is well-known that financial asset returns exhibit fat-tailed distributions and long-term memory. These empirical features are the main objectives of modeling efforts using (i) stochastic processes to quantitatively reproduce these features and (ii) agent-based simulations to understand the underlying microscopic interactions. After reviewing selected empirical and theoretical evidence documenting the behavior of traders, we construct an agent-based model to quantitatively demonstrate that "fat" tails in return distributions arise when traders share similar technical trading strategies and decisions. Extending our behavioral model to a stochastic model, we derive and explain a set of quantitative scaling relations of long-term memory from the empirical behavior of individual market participants. Our analysis provides a behavioral interpretation of the long-term memory of absolute and squared price returns: They are directly linked to the way investors evaluate their investments by applying technical strategies at different investment horizons, and this quantitative relationship is in agreement with empirical findings. Our approach provides a possible behavioral explanation for stochastic models for financial systems in general and provides a method to parameterize such models from market data rather than from statistical fitting.

  2. A Survey of Marketing and Market Research Activities in Two and Four-Year Colleges and Universities.

    Science.gov (United States)

    Smith, Janet D.; And Others

    A survey of marketing and market research activities in large, urban, two- and four-year colleges was conducted to identify the nature of marketing problems faced by institutions; current and preferred emphasis placed on market research activities; modes of assessing the needs of target groups and developing appropriate programs; the location of…

  3. THE USE OF RANKING SAMPLING METHOD WITHIN MARKETING RESEARCH

    Directory of Open Access Journals (Sweden)

    CODRUŢA DURA

    2011-01-01

    Full Text Available Marketing and statistical literature available to practitioners provides a wide range of sampling methods that can be implemented in the context of marketing research. Ranking sampling method is based on taking apart the general population into several strata, namely into several subdivisions which are relatively homogenous regarding a certain characteristic. In fact, the sample will be composed by selecting, from each stratum, a certain number of components (which can be proportional or non-proportional to the size of the stratum until the pre-established volume of the sample is reached. Using ranking sampling within marketing research requires the determination of some relevant statistical indicators - average, dispersion, sampling error etc. To that end, the paper contains a case study which illustrates the actual approach used in order to apply the ranking sample method within a marketing research made by a company which provides Internet connection services, on a particular category of customers – small and medium enterprises.

  4. Complexity and agent-based modelling in urban research

    DEFF Research Database (Denmark)

    Fertner, Christian

    influence on the bigger system. Traditional scientific methods or theories often tried to simplify, not accounting complex relations of actors and decision-making. The introduction of computers in simulation made new approaches in modelling, as for example agent-based modelling (ABM), possible, dealing......Urbanisation processes are results of a broad variety of actors or actor groups and their behaviour and decisions based on different experiences, knowledge, resources, values etc. The decisions done are often on a micro/individual level but resulting in macro/collective behaviour. In urban research...

  5. Trading Agents

    CERN Document Server

    Wellman, Michael

    2011-01-01

    Automated trading in electronic markets is one of the most common and consequential applications of autonomous software agents. Design of effective trading strategies requires thorough understanding of how market mechanisms operate, and appreciation of strategic issues that commonly manifest in trading scenarios. Drawing on research in auction theory and artificial intelligence, this book presents core principles of strategic reasoning that apply to market situations. The author illustrates trading strategy choices through examples of concrete market environments, such as eBay, as well as abst

  6. Impure Researches, or Literature, Marketing and Aesthesis

    Directory of Open Access Journals (Sweden)

    King, Andrew

    2015-12-01

    Full Text Available “Impure researches” are those that mix methodologies and types of data, and in particular reminds readers that reading is an impure bodily as well as mental experience. The article argues that if we neglect how our perception of the material format of a text affects our understanding, we stand to risk being blind to how a text comprises the ever increasing sum of the history of its sensuous presentation and perception. It takes as a case study the publication history of Ouida’s most popular short story, «A Dog of Flanders» (1871. The story has uniformly been defined as a children’s story from the late twentieth century onwards, yet this labelling is a result of marketing decisions that arose in the 1890s which affected the material format the story appeared in and thereafter the interpretative choices of critics and readers in general. By polluting both literary and book history through my own corporeal encounters with various material forms of this text, I am seeking to exemplify, in an iterable, practical way, claims by feminist and queer critics whose «return to the body» risks at times appearing immaterial and generic.

  7. Efficacy, safety, quality control, marketing and regulatory guidelines for herbal medicines (phytotherapeutic agents

    Directory of Open Access Journals (Sweden)

    J.B. Calixto

    2000-02-01

    Full Text Available This review highlights the current advances in knowledge about the safety, efficacy, quality control, marketing and regulatory aspects of botanical medicines. Phytotherapeutic agents are standardized herbal preparations consisting of complex mixtures of one or more plants which contain as active ingredients plant parts or plant material in the crude or processed state. A marked growth in the worldwide phytotherapeutic market has occurred over the last 15 years. For the European and USA markets alone, this will reach about $7 billion and $5 billion per annum, respectively, in 1999, and has thus attracted the interest of most large pharmaceutical companies. Insufficient data exist for most plants to guarantee their quality, efficacy and safety. The idea that herbal drugs are safe and free from side effects is false. Plants contain hundreds of constituents and some of them are very toxic, such as the most cytotoxic anti-cancer plant-derived drugs, digitalis and the pyrrolizidine alkaloids, etc. However, the adverse effects of phytotherapeutic agents are less frequent compared with synthetic drugs, but well-controlled clinical trials have now confirmed that such effects really exist. Several regulatory models for herbal medicines are currently available including prescription drugs, over-the-counter substances, traditional medicines and dietary supplements. Harmonization and improvement in the processes of regulation is needed, and the general tendency is to perpetuate the German Commission E experience, which combines scientific studies and traditional knowledge (monographs. Finally, the trend in the domestication, production and biotechnological studies and genetic improvement of medicinal plants, instead of the use of plants harvested in the wild, will offer great advantages, since it will be possible to obtain uniform and high quality raw materials which are fundamental to the efficacy and safety of herbal drugs.

  8. Design and analysis of post-marketing research.

    Science.gov (United States)

    Zhou, Xiao-Hua Andrew; Yang, Wei

    2013-07-01

    A post-marketing study is an integral part of research that helps to ensure a favorable risk-benefit profile for approved drugs used in the market. Because most of post-marketing studies use observational designs, which are liable to confounding, estimation of the causal effect of a drug versus a comparative one is very challenging. This article focuses on methodological issues of importance in designing and analyzing studies to evaluate the safety of marketed drugs, especially marketed traditional Chinese medicine (TCM) products. Advantages and limitations of the current designs and analytic methods for postmarketing studies are discussed, and recommendations are given for improving the validity of postmarketing studies in TCM products.

  9. A water market simulator considering pair-wise trades between agents

    Science.gov (United States)

    Huskova, I.; Erfani, T.; Harou, J. J.

    2012-04-01

    In many basins in England no further water abstraction licences are available. Trading water between water rights holders has been recognized as a potentially effective and economically efficient strategy to mitigate increasing scarcity. A screening tool that could assess the potential for trade through realistic simulation of individual water rights holders would help assess the solution's potential contribution to local water management. We propose an optimisation-driven water market simulator that predicts pair-wise trade in a catchment and represents its interaction with natural hydrology and engineered infrastructure. A model is used to emulate licence-holders' willingness to engage in short-term trade transactions. In their simplest form agents are represented using an economic benefit function. The working hypothesis is that trading behaviour can be partially predicted based on differences in marginal values of water over space and time and estimates of transaction costs on pair-wise trades. We discuss the further possibility of embedding rules, norms and preferences of the different water user sectors to more realistically represent the behaviours, motives and constraints of individual licence holders. The potential benefits and limitations of such a social simulation (agent-based) approach is contrasted with our simulator where agents are driven by economic optimization. A case study based on the Dove River Basin (UK) demonstrates model inputs and outputs. The ability of the model to suggest impacts of water rights policy reforms on trading is discussed.

  10. Study on Market Stability and Price Limit of Chinese Stock Index Futures Market: An Agent-Based Modeling Perspective.

    Science.gov (United States)

    Xiong, Xiong; Nan, Ding; Yang, Yang; Yongjie, Zhang

    2015-01-01

    This paper explores a method of managing the risk of the stock index futures market and the cross-market through analyzing the effectiveness of price limits on the Chinese Stock Index 300 futures market. We adopt a cross-market artificial financial market (include the stock market and the stock index futures market) as a platform on which to simulate the operation of the CSI 300 futures market by changing the settings of price limits. After comparing the market stability under different price limits by appropriate liquidity and volatility indicators, we find that enhancing price limits or removing price limits both play a negative impact on market stability. In contrast, a positive impact exists on market stability if the existing price limit is maintained (increase of limit by10%, down by 10%) or it is broadened to a proper extent. Our study provides reasonable advice for a price limit setting and risk management for CSI 300 futures.

  11. Distributed Research Project Scheduling Based on Multi-Agent Methods

    Directory of Open Access Journals (Sweden)

    Constanta Nicoleta Bodea

    2011-01-01

    Full Text Available Different project planning and scheduling approaches have been developed. The Operational Research (OR provides two major planning techniques: CPM (Critical Path Method and PERT (Program Evaluation and Review Technique. Due to projects complexity and difficulty to use classical methods, new approaches were developed. Artificial Intelligence (AI initially promoted the automatic planner concept, but model-based planning and scheduling methods emerged later on. The paper adresses the project scheduling optimization problem, when projects are seen as Complex Adaptive Systems (CAS. Taken into consideration two different approaches for project scheduling optimization: TCPSP (Time- Constrained Project Scheduling and RCPSP (Resource-Constrained Project Scheduling, the paper focuses on a multiagent implementation in MATLAB for TCSP. Using the research project as a case study, the paper includes a comparison between two multi-agent methods: Genetic Algorithm (GA and Ant Colony Algorithm (ACO.

  12. From Game to Gamification: Preliminary Research of Gamification Marketing Theory

    Directory of Open Access Journals (Sweden)

    Dai-Yun Wu

    2015-07-01

    Full Text Available This article aims to provide a new understanding of the theoretical foundations of gamification and the related phenomena in the field of marketing communication. We started from redefining the concept of marketing gamification, and tried to point out the mechanisms of the phenomena by proposing theoretical basis from brand and consumer perspective separately. Finally, we tried to clarify some similar concepts, and put forward a marketing gamification model and a gamification concept map as the preliminary theoretical framework for further research in the future.

  13. RESEARCH ON TOURISM DESTINATIONS MARKETING FROM THE PUBLIC RELATIONS’ PERSPECTIVE

    Directory of Open Access Journals (Sweden)

    Gabriela ARIONESEI

    2012-12-01

    Full Text Available Nowadays, tourism destinations are more and more determined to build a unique and competitive identity and image in consumers’ minds. Even though the marketing of tourism destinations has been awarded an intended purpose, in practice there is a lack of steadiness, sometimes an unexplained deficiency of empirical academic research. In some countries, many without "a tradition in tourism", building a marketing strategy for travel destinations is based on artificial and without substance images/perceptions of real and potential tourists. The paper describes the role of marketing in the domain of tourism, emphasizing the importance of public relations in the promotion process of the region of Bucovina.

  14. Market research on biogas valorizations and methanization. Final report

    International Nuclear Information System (INIS)

    2010-09-01

    This market research aims at giving an overview of the existing methanization installations and of their dynamics in France, at assessing biogas production and use, at analyzing the methanization market, and at defining development perspectives for this sector by 2020. Based on a survey of methanization installations, on interviews with many actors of this sector, and on a seminar organized on this topic, this report presents and comments market data for biogas valorization and methanization in different sectors: household, agricultural, and industrial and waste water processing plants. It comments evolution trends by 2020 for these sectors, and the role that the emerging sector of centralized methanization could have in the years to come

  15. Online marketing and advertising research: Traditional Theories Revisited

    OpenAIRE

    Yudhistira, Titah

    2016-01-01

    Online marketing and advertising instruments—and the ways in which consumers react to them—are always evolving, which results in ongoing gaps in knowledge. This dissertation aims to fill some of these gaps by providing a greater understanding of how the Internet impacts online marketing and advertising research. The first study in this dissertation describes how banner exposure characteristics, such as the number of exposures, spacing, and delay, impact consumer memory. The findings of this s...

  16. The use of storytelling in quantitative research reports: A marketing research firm perspective

    Directory of Open Access Journals (Sweden)

    Vanessa Maritz

    2014-07-01

    Research purpose: This article investigates the use of storytelling as a tool for actionable reporting by South African marketing research firms Motivation for the study: Clients of marketing research firms often criticise research reports as being too technical and lacking in strategic value. Storytelling is a reporting technique that can be used to develop actionable research and provide clients with more strategic value. Research design, approach and method: A total of 26 in-depth qualitative interviews were conducted with client service directors and managers of marketing research firms that deliver quantitative research reports to clients. Main findings: Results indicated that all marketing research firms but one use storytelling. Barriers that impede more regular use are inexperienced research executives and the time intensity associated with creating stories. Practical/managerial implications: Storytelling should be used by marketing research firms to provide clients with more actionable research. Contribution/value-add: The study provides marketing research firms in South Africa with recommendations as to how to implement storytelling as a reporting technique, which will add value to clients and enable marketing research firms to remain competitive and develop relationships with clients.

  17. Navigating through translational research: a social marketing compass.

    Science.gov (United States)

    Wharf Higgins, Joan

    2011-01-01

    When prominent health issues are chronic, rooted in complex behaviors, and influenced by cognitive, behavioral, social, cultural, economical, and environmental variables, layered and coordinated interventions are needed. Finding solutions that are valid, reliable, and transferable represents a daunting task for researchers. We know that converting science into action is critical for advancing health, but we have failed to appropriately disseminate evidenced-informed research to practitioners. The purpose of this article is to suggest that a social marketing framework can be the compass down this road less traveled in academic research. An experience developing an evaluation toolkit is described as an example of applying social marketing strategies to knowledge translation.

  18. Pharmacokinetic studies of neuromuscular blocking agents: Good Clinical Research Practice (GCRP)

    DEFF Research Database (Denmark)

    Viby-Mogensen, J.; Østergaard, D.; Donati, F.

    2000-01-01

    Good Clinical Research Practice (GCRP), neuromuscular blocking agents, pharmacokinetics, pharmacokinetic/pharmacodynamic modeling, population pharmacokinetics, statistics, study design......Good Clinical Research Practice (GCRP), neuromuscular blocking agents, pharmacokinetics, pharmacokinetic/pharmacodynamic modeling, population pharmacokinetics, statistics, study design...

  19. Wind Energy in the United States: Market and Research Update

    International Nuclear Information System (INIS)

    Goldman, P.R.; Thresher, R.W.; Hock, S.M.

    1999-01-01

    U.S. market activity has increased over the last two years. In 1998, new capacity totaled about 150 MW and projected 1999 capacity additions are over 600 MW. As the electricity market continues to evolve under restructuring, the U.S. Department of Energy (U.S. DOE) Wind Energy Program has positioned itself to work with industry to meet current challenges and opportunities, and prepare for the market of tomorrow. Some opportunities include green power markets and distributed applications, although a primary challenge involves the fact that avoided cost payments to renewable generators are not high enough to economically support projects. A recently incorporated power exchange in California, APX, Inc., has demonstrated that green power does attract a premium over prices on the conventional power exchange. The key elements of the U.S. DOE Wind Program are (1) Applied Research, which is critical for achieving advanced turbine designs capable of competing in a restructured market that emphasizes low cost generation; (2) Turbine Research, which supports the U.S. industry in developing competitive, high performance, reliable wind turbine technology for global energy markets; and (3) Cooperative Research and Testing, under which standards development and certification testing are the key activities for the current year

  20. The Value of Surprising Findings for Research on Marketing

    OpenAIRE

    JS Armstrong

    2004-01-01

    In the work of Armstrong (Journal of Business Research, 2002), I examined empirical research on the scientific process and related these to marketing science. The findings of some studies were surprising. In this reply, I address surprising findings and other issues raised by commentators.

  1. The way you see is what you get. Market research as modes of knowledge production

    DEFF Research Database (Denmark)

    Bjerrisgaard, Sofie Møller; Kjeldgaard, Dannie

    2012-01-01

    Overview This chapter addresses the topic of global market research and questions the conventional understanding of market research techniques as managerial devices used to improve marketing decisions. Instead, this chapter considers market research as a cultural practice. This means that market...... upon market research addresses the question of how the type of insights generated about consumers/markets is structured by the choice of market research method. Based upon an ethnographic study of a global market research technique within the context of advertising, this chapter demonstrates how...... divergent practices and orientations of market research frame the kind of knowledge generated about consumers, markets, products and brands in global markets. The implications of such a reconceptualization of market research concern the refl exivity of managers upon their own marketplace embeddedness...

  2. The Action Research Process and Matrix Marketing

    Directory of Open Access Journals (Sweden)

    Claudio Vignali

    2001-01-01

    Full Text Available There has been extensive and long-lasting debate in the UK about the purpose and scope of appropriate management research. Many authors elucidate that it is widely agreed that management research does not operate a single agreed scientific paradigm and can be seen as a soft, applied area of study, showing features of both, ‘engineering’ and ‘craft’ orientations. Nevertheless, the need for management theory to be made more relevant to the work of practice by explaining that it will be necessary to identify new ways of formulating and employing scientific knowledge to practical ends is the basis of this work. However, some authors argue that the process of managerial decision-making, a major aspect of the strategic planning procedure, has become more problematic because modern management, more than ever before, is faced with an immense complexity of tasks and an increasingly volatile business environment. For many years writers have been suggesting that organisations should focus and rely on the fundamental formal models and techniques of strategic planning.

  3. Market research and marketing for the mobility; Marktforschung und Marketing fuer die Mobilitaet

    Energy Technology Data Exchange (ETDEWEB)

    Meinig, W. [Bamberg Univ. (Germany)

    1994-12-31

    The explanations, which have been given in the talk are supposed to reveal, that the aim of the marketing for electric-powered vehicles is not to carry the idea of environmental protection into the society. It is far more important to use the power of the present environmental consciousness in order to guarantee the consumers demands for mobility, taking into consideration the ecological interests. (orig.) [Deutsch] Die vorstehenden Ausfuehrungen sollten insbesondere deutlich machen, dass das Ziel eines Marketing fuer E-Mobile nicht darin bestehen kann, den Umweltschutzgedanken in die Gesellschaft zu tragen. Vielmehr geht es darum, die Schubkraft vorhandenen Umweltbewusstseins dafuer zu nutzen, Mobilitaetsbeduerfnisse von Konsumenten unter Bewahrung oekologischer Interessen sicherzustellen. (orig.)

  4. Study of market model describing the contrary behaviors of informed and uninformed agents: Being minority and being majority

    Science.gov (United States)

    Zhang, Yu-Xia; Liao, Hao; Medo, Matus; Shang, Ming-Sheng; Yeung, Chi Ho

    2016-05-01

    In this paper we analyze the contrary behaviors of the informed investors and uniformed investors, and then construct a competition model with two groups of agents, namely agents who intend to stay in minority and those who intend to stay in majority. We find two kinds of competitions, inter- and intra-groups. The model shows periodic fluctuation feature. The average distribution of strategies illustrates a prominent central peak which is relevant to the peak-fat-tail character of price change distribution in stock markets. Furthermore, in the modified model the tolerance time parameter makes the agents diversified. Finally, we compare the strategies distribution with the price change distribution in real stock market, and we conclude that contrary behavior rules and tolerance time parameter are indeed valid in the description of market model.

  5. Adaptive learning in agents behaviour: A framework for electricity markets simulation

    DEFF Research Database (Denmark)

    Pinto, Tiago; Vale, Zita; Sousa, Tiago M.

    2014-01-01

    decision support to MASCEM's negotiating agents so that they can properly achieve their goals. ALBidS uses artificial intelligence methodologies and data analysis algorithms to provide effective adaptive learning capabilities to such negotiating entities. The main contribution is provided by a methodology...... that combines several distinct strategies to build actions proposals, so that the best can be chosen at each time, depending on the context and simulation circumstances. The choosing process includes reinforcement learning algorithms, a mechanism for negotiating contexts analysis, a mechanism for the management...... allows integrating different strategic approaches for electricity market negotiations, and choosing the most appropriate one at each time, for each different negotiation context. This methodology is integrated in ALBidS (Adaptive Learning strategic Bidding System) – a multiagent system that provides...

  6. Free Market Challenge And Increasing Of Researchers Role

    International Nuclear Information System (INIS)

    Febrianto; Suharno

    2003-01-01

    The free market or globalization is a phenomenon which have to be observed carefully. In this era, the market becomes global and the countries have no border in which products/goods and services flow freely from country to others according to market mechanism. The products/goods and services which have more added value will win in the tight market competition. The same case valid to human resources. Human resources who be able take participation in competition must refer to the professionalism, specialization and competence or knowledge in related field. For researcher in order to get participation in the near free market, they have to master the competence, anticipation for future needs, link with industries and strong motivation. The role of researcher is very important in the increasing of added value and product development to win competition. These role is applied in the R and D activity in cooperation between researcher and industry. The cooperation should be developed through several ways in the mutual benefit and the researcher can obtain reward that can trigger their motivation. (author)

  7. Research on the fractal structure in the Chinese stock market

    Science.gov (United States)

    Zhuang, Xin-tian; Huang, Xiao-yuan; Sha, Yan-li

    2004-02-01

    Applying fractal theory, this paper probes and discusses self-similarity and scale invariance of the Chinese stock market. It analyses three kinds of scale indexes, i.e., autocorrelation index, Hurst index and the scale index on the basis of detrended fluctuation analysis (DFA) algorithm and promotes DFA into a recursive algorithm. Using the three kinds of scale indexes, we conduct empirical research on the Chinese Shanghai and Shenzhen stock markets. The results indicate that the rate of returns of the two stock markets does not obey the normal distribution. A correlation exists between the stock price indexes over time scales. The stock price indexes exhibit fractal time series. It indicates that the policy guide hidden at the back influences the characteristic of the Chinese stock market.

  8. Interrelations between housing supply agents: the metropolitan housing market in Prague

    Czech Academy of Sciences Publication Activity Database

    Lux, Martin; Sunega, Petr

    2010-01-01

    Roč. 22, č. 1 (2010), s. 99-117 ISSN 1463-1377 R&D Projects: GA ČR GA403/09/1915 Institutional research plan: CEZ:AV0Z70280505 Keywords : housing supply * market efficiency * transition economies Subject RIV: AH - Economics Impact factor: 0.362, year: 2010 http://www.vse.cz/polek/abstrakt.php3?IDcl=728

  9. An Essay on Marketing Performance Assessment: Opportunities in the Context of Research Studies in Marketing in Brazil

    Directory of Open Access Journals (Sweden)

    Leandro Angotti Guissoni

    2013-12-01

    Full Text Available Assessing marketing performance is important in order to minimize the subjectivism in the decision making process. Assessing marketing performance is an alternative so marketing will no longer be considered as a tactical area but rather strategically. In this context, research in marketing should investigate the effects of marketing activities by applying metrics. Despite marketing’s growing importance in journals and developed markets, there are few research studies in Brazil, so we organized a theoretical essay. This essay intends to contribute to the marketing literature in two ways: i by presenting a detailed overview of the marketing performance literature from the 1960’s until the year 2012, which allows us to complement previous studies, from a new perspective on the evolution of the central ideas in marketing; ii identifying research opportunities related to this topic that may stimulate debates and future research

  10. THE SPECIFIC MARKET RESEARCH METHODOLOGY USED AT GENERAL MOTOR'S EUROPE ,

    Directory of Open Access Journals (Sweden)

    Zima Liliana Adela

    2011-12-01

    Full Text Available As difficult as segmenting consumer markets is, it is much simpler and easier than segmenting industrial markets. Often the same industrial products have multiple applications; likewise, several different products can be used in the same application. Customer differ greatly, and it is hard to discern which differences are important and which are trivial for developing a marketing strategy. Making the research at General Motor's Europe I realized that the most industrial marketers use segmentation as a way to explain results rather than as a way to plan. In fact, industrial segmentation can assist companies in several areas like: analysis of the market, selection of key markets and management and marketing. In this study I tried to make a better understanding of the total marketplace, including how and why customers buy and to develop strategies, plans and programs to profitability meet the needs of different market segments and to give the company a distinct competitive advantage. The Marketing Plan is based on an Information System which can be interpretaded in two different ways. In this case its singular form focusing on both formal and informal information system is appropriate. The investigation explains the environment of the European Business Team . The techniques used were: system maps, observations, interviews, questionnaires and company documents. The initial stage of exploring the situation starts usually with a dialog between the potential client - in this particular case the European Business Team – and the analyst. The vague impression is then given that not everything is running as it should be by the client. This was, however, not completely true in my case, as I had to go looking for problems. Preliminary investigations into product communication did show a feeling of unease between the departments. Having expressed the current situation of the European Business Team , I then chose three areas to study further. I had to

  11. The co-evolutionary dynamics of directed network of spin market agents

    Science.gov (United States)

    Horváth, Denis; Kuscsik, Zoltán; Gmitra, Martin

    2006-09-01

    The spin market model [S. Bornholdt, Int. J. Mod. Phys. C 12 (2001) 667] is generalized by employing co-evolutionary principles, where strategies of the interacting and competitive traders are represented by local and global couplings between the nodes of dynamic directed stochastic network. The co-evolutionary principles are applied in the frame of Bak-Sneppen self-organized dynamics [P. Bak, K. Sneppen, Phys. Rev. Lett. 71 (1993) 4083] that includes the processes of selection and extinction actuated by the local (node) fitness. The local fitness is related to orientation of spin agent with respect to the instant magnetization. The stationary regime is formed due to the interplay of self-organization and adaptivity effects. The fat tailed distributions of log-price returns are identified numerically. The non-trivial model consequence is the evidence of the long time market memory indicated by the power-law range of the autocorrelation function of volatility with exponent smaller than one. The simulations yield network topology with broad-scale node degree distribution characterized by the range of exponents 1.3social networks.

  12. Kinetic models for goods exchange in a multi-agent market

    Science.gov (United States)

    Brugna, Carlo; Toscani, Giuseppe

    2018-06-01

    In this paper we introduce a system of kinetic equations describing an exchange market consisting of two populations of agents (dealers and speculators) expressing the same preferences for two goods, but applying different strategies in their exchanges. Similarly to the model proposed in Toscani et al. (2013), we describe the trading of the goods by means of some fundamental rules in price theory, in particular by using Cobb-Douglas utility functions for the exchange. The strategy of the speculators is to recover maximal utility from the trade by suitably acting on the percentage of goods which are exchanged. This microscopic description leads to a system of linear Boltzmann-type equations for the probability distributions of the goods on the two populations, in which the post-interaction variables depend from the pre-interaction ones in terms of the mean quantities of the goods present in the market. In this case, it is shown analytically that the strategy of the speculators can drive the price of the two goods towards a zone in which there is a branded utility for their group. Also, according to Toscani et al. (2013), the general system of nonlinear kinetic equations of Boltzmann type for the probability distributions of the goods on the two populations is described in details. Numerical experiments then show how the policy of speculators can modify the final price of goods in this nonlinear setting.

  13. Identification of black market products and potential doping agents in Germany 2010-2013.

    Science.gov (United States)

    Krug, Oliver; Thomas, Andreas; Walpurgis, Katja; Piper, Thomas; Sigmund, Gerd; Schänzer, Wilhelm; Laussmann, Tim; Thevis, Mario

    2014-11-01

    The desire to increase the athletic performance, to 'optimize' an individual's appearance, and to complement but also to arguably substitute exercise by means of drugs and drug candidates has generated a considerable (illicit) market for compounds such as anabolic-androgenic steroids, stimulants, growth promoting peptide hormones, and so on. Genuinely developed for therapeutic use, their abuse/misuse generates enormous health risks, which has necessitated comprehensive controls of compound trafficking by customs and anti-doping authorities. From 2012 to 2013, the Bureau of Customs Investigation confiscated products containing anabolic-androgenic steroids (AAS; 259 kg), stimulants (13 kg), selective estrogen receptor modulators (SERMs; 24 kg), and human growth hormone (hGH; 3500 ampules). In cooperation with the Bureau and under the umbrella of the European Monitoring Center for Emerging Doping Agents (EuMoCEDA), the Cologne Anti-Doping Laboratory analyzed an additional 337 (black market) products between 2010 and 2013, allowing to monitor developments in drug use and, hence, the anticipation of new challenges in sports drug testing. Main tools utilized in characterizing confiscated materials were liquid chromatography-high resolution mass spectrometry (LC-HRMS), gas chromatography-high resolution mass spectrometry (GC-HRMS), and polyacrylamide gel electrophoresis (PAGE) with subsequent bottom-up identification of peptidic compounds using nano liquid chromatography-tandem mass spectrometry (nanoLC-MS/MS). Among the 337 substances analyzed in the doping control laboratory in Cologne, 67 active ingredients were found, 49 of which being categorized as doping agents by the World Anti-Doping Agency (WADA). A total of 83.7 % accounted for steroidal substances (predominantly testosterone, trenbolone, and nandrolone and corresponding esters), 12.8 % accounted for peptide hormones and growth factors (predominantly hGH and growth hormone releasing peptides (GHRPs)), 3.2 % of

  14. Marketing research, a succes factor for an entrepreneur

    Directory of Open Access Journals (Sweden)

    Liviu CIUCAN-RUSU

    2011-12-01

    Full Text Available The aim of our paper is to emphasize the importance of partnership in the case of a small business. Being one of the main features of the marketing strategy, marketing research is often perceived as a feature of big companies, involving huge effort of people and budget. In the case of an entrepreneur, “condemned” to run the business on his own, the need for networking is one of the most important function in order to reach substantial benefits. In this respect, we have designed a case to express the positive effects of collaboration with experts in the case of marketing research in order to increase the value of decision in customer satisfaction and positioning.

  15. Integrated market research as a basis for target group oriented marketing; Integrierte Marktforschung als Basis fuer zielgruppenorientiertes Marketing

    Energy Technology Data Exchange (ETDEWEB)

    Welzel, D.; Meinecke, B. [Meinecke und Rosengarten GmbH, Hamburg (Germany)

    2000-02-01

    Deregulation of the energy markets may, in the long run, also involve free choice of gas suppliers. Marketing research offers methods for assessing the customers' needs and wishes and for controlling and improving the measures taken. [German] In Folge der Liberalisierung der Energiemaerkte wird es in absehbarer Zeit voraussichtlich auch fuer die Haushaltskunden im Gasbereich moeglich sein, den Versorger frei zu waehlen. Die Marktforschung bietet verschiedene Methoden an, mit deren Hilfe die Beduerfnisse der Kunden im Hinblick auf Kundenbindung aber auch -gewinnung ermittelt und die Wirksamkeit ergriffener Massnahmen kontrolliert und verbessert werden kann. (orig.)

  16. Marketing plan for a mobile application : Marketing research and a plan for a mobile application of a startup company

    OpenAIRE

    Koljonen, Camilla

    2016-01-01

    The purpose of this thesis is to provide an insight of the application market and to create a marketing plan for a new mobile application. The client is a startup company and they needed a marketing research and a marketing plan for their mobile application. The company does not have a person working with marketing and therefore they asked for this project. The application itself provides information about local bars and nightclubs. It will be launched first in southern Europe and after world...

  17. Driving Change in the research and HE information market

    NARCIS (Netherlands)

    Roosendaal, Hans E.

    2004-01-01

    This paper considers the concept of a federated network of repositories of information for research and higher education, and discusses the main engines for change in that market using availability and use of information as parameters. The value chain is used as an analytical instrument in

  18. Content and Method in the Teaching of Marketing Research Revisited

    Science.gov (United States)

    Wilson, Holt; Neeley, Concha; Niedzwiecki, Kelly

    2009-01-01

    This paper presents the findings from a survey of marketing research faculty. The study finds SPSS is the most used statistical software, that cross tabulation, single, independent, and dependent t-tests, and ANOVA are among the most important statistical tools according to respondents. Bivariate and multiple regression are also considered…

  19. Vocational Trajectories within the Australian Labour Market. Research Report

    Science.gov (United States)

    Yu, Serena; Bretherton, Tanya; Schutz, Hanna

    2012-01-01

    This is a report of the first year of a three-year project entitled "Vocations: the link between post-compulsory education and the labour market." The project's aim is to research how pathways can be improved within education, within work, and between education and work. There are three strands in the project; the first strand is…

  20. Ohio Marketing Management and Research. Technical Competency Profile (TCP).

    Science.gov (United States)

    Ray, Gayl M.; Wilson, Nick; Mangini, Rick

    This document provides a framework for a broad-based secondary and postsecondary curriculum to prepare students for employment in marketing management and research (MMR). The first part of the technical competency profile (TCP) contains the following items: an explanation of the purpose and scope of Ohio's TCPs; college tech prep program…

  1. 48 CFR 32.202-3 - Conducting market research about financing terms.

    Science.gov (United States)

    2010-10-01

    ... 48 Federal Acquisition Regulations System 1 2010-10-01 2010-10-01 false Conducting market research... 32.202-3 Conducting market research about financing terms. Contract financing may be a subject included in the market research conducted in accordance with part 10. If market research for contract...

  2. Is performance related to marketing research in the health care industry?

    Science.gov (United States)

    Naidu, G M; Kleimenhagen, A; Pillari, G D

    1994-01-01

    Marketing research has grown to become indispensable for superior performance in packaged goods industries. While health care institutions are spending large amounts on marketing research, few studies focus upon the relationship of marketing research to health care organizational performance. Utilizing a national sample of U.S. hospitals, this article points out that marketing research and superior performance are positively associated.

  3. Estimation of a simple agent-based model of financial markets: An application to Australian stock and foreign exchange data

    Science.gov (United States)

    Alfarano, Simone; Lux, Thomas; Wagner, Friedrich

    2006-10-01

    Following Alfarano et al. [Estimation of agent-based models: the case of an asymmetric herding model, Comput. Econ. 26 (2005) 19-49; Excess volatility and herding in an artificial financial market: analytical approach and estimation, in: W. Franz, H. Ramser, M. Stadler (Eds.), Funktionsfähigkeit und Stabilität von Finanzmärkten, Mohr Siebeck, Tübingen, 2005, pp. 241-254], we consider a simple agent-based model of a highly stylized financial market. The model takes Kirman's ant process [A. Kirman, Epidemics of opinion and speculative bubbles in financial markets, in: M.P. Taylor (Ed.), Money and Financial Markets, Blackwell, Cambridge, 1991, pp. 354-368; A. Kirman, Ants, rationality, and recruitment, Q. J. Econ. 108 (1993) 137-156] of mimetic contagion as its starting point, but allows for asymmetry in the attractiveness of both groups. Embedding the contagion process into a standard asset-pricing framework, and identifying the abstract groups of the herding model as chartists and fundamentalist traders, a market with periodic bubbles and bursts is obtained. Taking stock of the availability of a closed-form solution for the stationary distribution of returns for this model, we can estimate its parameters via maximum likelihood. Expanding our earlier work, this paper presents pertinent estimates for the Australian dollar/US dollar exchange rate and the Australian stock market index. As it turns out, our model indicates dominance of fundamentalist behavior in both the stock and foreign exchange market.

  4. EXPLORATORY FACTOR ANALYSIS (EFA IN CONSUMER BEHAVIOR AND MARKETING RESEARCH

    Directory of Open Access Journals (Sweden)

    Marcos Pascual Soler

    2012-06-01

    Full Text Available Exploratory Factor Analysis (EFA is one of the most widely used statistical procedures in social research. The main objective of this work is to describe the most common practices used by researchers in the consumer behavior and marketing area. Through a literature review methodology the practices of AFE in five consumer behavior and marketing journals(2000-2010 were analyzed. Then, the choices made by the researchers concerning factor model, retention criteria, rotation, factors interpretation and other relevant issues to factor analysis were analized. The results suggest that researchers routinely conduct analyses using such questionable methods. Suggestions for improving the use of factor analysis and the reporting of results are presented and a checklist (Exploratory Factor Analysis Checklist, EFAC is provided to help editors, reviewers, and authors improve reporting exploratory factor analysis.

  5. THE IDENTIFICATION OF THE ROMANIAN COMPANIES’ MARKETING NEEDS AND MEANS OF COMMUNICATION - A MARKETING RESEARCH -

    OpenAIRE

    Iacob Catoiu; Tudor Edu

    2009-01-01

    The marketing needs of the Romanian companies are very diversified, commencingwith the research of the needs and demand on the target market, going down to the 4Ps (Product,Price, Promotion and Placement) and their components. The present marketing research was performed using 11 categories of information sources:specialised publications in marketing; specialised publications in economics; national officialstatistics; publications of professional associations; publications/web sites of NGOs; ...

  6. Methods of research and marketing in tourism development

    Directory of Open Access Journals (Sweden)

    Vojnović Boško

    2009-01-01

    Full Text Available Within that context, marketing and research are becoming more important for the development of tourist pursuits, all for the purpose of increased demands for the own destinations. The basic question is oriented to the course and factors that are to be explored and analyzed towards needs of the development of tourism. Results achieved through the experiences of many high-developed economies show that those subjects who have applied an appropriate marketing and exploring in due course, achieve better and faster development. .

  7. Host-agent-vector-environment measures for electronic cigarette research used in NIH grants.

    Science.gov (United States)

    Garcia-Cazarin, Mary L; Mandal, Rachel J; Grana, Rachel; Wanke, Kay L; Meissner, Helen I

    2018-01-13

    The purpose of this study is to describe the focus and comprehensiveness of domains measured in e-cigarette research. A portfolio analysis of National Institutes of Health grants focusing on e-cigarette research and funded between the fiscal years 2007 and 2015 was conducted. Grant proposals were retrieved using a government database and coded using the Host-Agent-Vector-Environment (HAVE) model as a framework to characterise the measures proposed. Eighty-one projects met the criteria for inclusion in the analysis. The primary HAVE focus most commonly found was Host (73%), followed by Agent (21%), Vector (6%) and Environment (0%). Intrapersonal measures and use trajectories were the most common measures in studies that include Host measures (n=59 and n=51, respectively). Product composition was the most common area of measurement in Agent studies (n=24), whereas Marketing (n=21) was the most common (n=21) area of Vector measurement. When Environment measures were examined as secondary measures in studies, they primarily focused on measuring Peer, Occupation and Social Networks (n=18). Although all studies mentioned research on e-cigarettes, most (n=52; 64%) did not specify the type of e-cigarette device or liquid solution under study. This analysis revealed a heavy focus on Host measures (73%) and a lack of focus on Environment measures. The predominant focus on Host measures may have the unintended effect of limiting the evidence base for tobacco control and regulatory science. Further, a lack of specificity about the e-cigarette product under study will make comparing results across studies and using the outcomes to inform tobacco policy difficult. © Article author(s) (or their employer(s) unless otherwise stated in the text of the article) 2018. All rights reserved. No commercial use is permitted unless otherwise expressly granted.

  8. Agent-Based Modeling: A Powerful Tool for Tourism Researchers

    NARCIS (Netherlands)

    Nicholls, Sarah; Amelung, B.; Student, Jillian

    2017-01-01

    Agent-based modeling (ABM) is a way of representing complex systems of autonomous agents or actors, and of simulating the multiple potential outcomes of these agents’ behaviors and interactions in the form of a range of alternatives or futures. Despite the complexity of the tourism system, and the

  9. An Exploratory Research Regarding Romanian Market for Halal Food

    Directory of Open Access Journals (Sweden)

    Valentin-Cosmin SARACIN

    2014-06-01

    Full Text Available The changes in the social structure, the economic crisis, the ageing of the population had an important role in the development of Romania. As a result, Romania must identify other segments and industries in order to rejuvenate the economy of the country. This study focuses on a market niche represented by Halal food products, which are underdeveloped in Romania at this moment. It may represent a potential catalyst for the development of other latent sectors and may consolidate the bilateral relations with the Muslim countries, in conformity with the globalization and the internalization of the global market. The research method used in this study is the thorough analysis of numerous scientific articles and a literature review. It focuses both on the past and the current state of Halal food products and how the development of this market niche can lead to the expansion of other sectors, such as tourism and education.

  10. ANALYTIC HIERARCHY PROCESS: AN APPLICATION IN GREEN BUILDING MARKET RESEARCH

    Directory of Open Access Journals (Sweden)

    Sharmin Attaran

    2013-01-01

    Full Text Available Sustainability has become a necessity in the building industry. In recent years, as the general public is more informed and aware of sustainability related issues, they are becoming major players in the decision making process regarding their built environment. However, there are still challenges with how sustainability is communicated to occupants and owners of buildings. As the global economic crisis is continuing, the marketing of green buildings needs to be refined to communicate the lifetime benefits of sustainability. One of the ways to develop effective marketing strategies, is to understand what the occupants value the most among many aspects of green buildings thus develop focused marketing solutions. Authors present a conceptual methodology using Analytic Hierarchy Process toward identifying consumer ranking and weights of a major green building rating system’s categories. Authors use sample non-representative data to illustrate the proposed methodology, while sharing preliminary qualitative data from the research in progress.

  11. MODELING OF INVESTMENT STRATEGIES IN STOCKS MARKETS: AN APPROACH FROM MULTI AGENT BASED SIMULATION AND FUZZY LOGIC

    Directory of Open Access Journals (Sweden)

    ALEJANDRO ESCOBAR

    2010-01-01

    Full Text Available This paper presents a simulation model of a complex system, in this case a financial market, using a MultiAgent Based Simulation approach. Such model takes into account microlevel aspects like the Continuous Double Auction mechanism, which is widely used within stock markets, as well as investor agents reasoning who participate looking for profits. To model such reasoning several variables were considered including general stocks information like profitability and volatility, but also some agent's aspects like their risk tendency. All these variables are incorporated throughout a fuzzy logic approach trying to represent in a faithful manner the kind of reasoning that nonexpert investors have, including a stochastic component in order to model human factors.

  12. A detailed heterogeneous agent model for a single asset financial market with trading via an order book.

    Directory of Open Access Journals (Sweden)

    Roberto Mota Navarro

    Full Text Available We present an agent based model of a single asset financial market that is capable of replicating most of the non-trivial statistical properties observed in real financial markets, generically referred to as stylized facts. In our model agents employ strategies inspired on those used in real markets, and a realistic trade mechanism based on a double auction order book. We study the role of the distinct types of trader on the return statistics: specifically, correlation properties (or lack thereof, volatility clustering, heavy tails, and the degree to which the distribution can be described by a log-normal. Further, by introducing the practice of "profit taking", our model is also capable of replicating the stylized fact related to an asymmetry in the distribution of losses and gains.

  13. A detailed heterogeneous agent model for a single asset financial market with trading via an order book.

    Science.gov (United States)

    Mota Navarro, Roberto; Larralde, Hernán

    2017-01-01

    We present an agent based model of a single asset financial market that is capable of replicating most of the non-trivial statistical properties observed in real financial markets, generically referred to as stylized facts. In our model agents employ strategies inspired on those used in real markets, and a realistic trade mechanism based on a double auction order book. We study the role of the distinct types of trader on the return statistics: specifically, correlation properties (or lack thereof), volatility clustering, heavy tails, and the degree to which the distribution can be described by a log-normal. Further, by introducing the practice of "profit taking", our model is also capable of replicating the stylized fact related to an asymmetry in the distribution of losses and gains.

  14. An Agent-Based Optimization Framework for Engineered Complex Adaptive Systems with Application to Demand Response in Electricity Markets

    Science.gov (United States)

    Haghnevis, Moeed

    The main objective of this research is to develop an integrated method to study emergent behavior and consequences of evolution and adaptation in engineered complex adaptive systems (ECASs). A multi-layer conceptual framework and modeling approach including behavioral and structural aspects is provided to describe the structure of a class of engineered complex systems and predict their future adaptive patterns. The approach allows the examination of complexity in the structure and the behavior of components as a result of their connections and in relation to their environment. This research describes and uses the major differences of natural complex adaptive systems (CASs) with artificial/engineered CASs to build a framework and platform for ECAS. While this framework focuses on the critical factors of an engineered system, it also enables one to synthetically employ engineering and mathematical models to analyze and measure complexity in such systems. In this way concepts of complex systems science are adapted to management science and system of systems engineering. In particular an integrated consumer-based optimization and agent-based modeling (ABM) platform is presented that enables managers to predict and partially control patterns of behaviors in ECASs. Demonstrated on the U.S. electricity markets, ABM is integrated with normative and subjective decision behavior recommended by the U.S. Department of Energy (DOE) and Federal Energy Regulatory Commission (FERC). The approach integrates social networks, social science, complexity theory, and diffusion theory. Furthermore, it has unique and significant contribution in exploring and representing concrete managerial insights for ECASs and offering new optimized actions and modeling paradigms in agent-based simulation.

  15. Assessment of the condition of a consumer market: interactive research

    Directory of Open Access Journals (Sweden)

    Anastasiya Yevgenyevna Sudakova

    2014-09-01

    Full Text Available Results of an assessment of a condition of the consumer market are presented in the article on the basis of official statistics data. At the heart of an assessment, the method of the indicative analysis lies. The technique includes five modules: quality of consumer goods, works, services; food security, nonfood safety; safety of services; security of participants of the consumer market. Also results of interactive Internet research of the condition of the ultimate consumer are presented in the article, by means of the carried out research. Interactive research is presented by 3 blocks: the general block (allows to make the respondent’s portrait; the special block (allows to estimate the changes in price, quality and the range of consumer goods and services; the additional block (allows respondents to leave comments. On the basis of the conducted research, it is possible to draw a conclusion that the assessment of the state received on the basis of methodical tools, shows positive dynamics, nevertheless, the condition of the consumer market remains unsatisfactory that also is confirmed by results of interactive research. The recommendations, allowing to lower the rise in prices and increase the quality of consumer goods and services are presented in the article

  16. ATIS Market Research: A Survey of Operational Tests and University and Government Research

    Science.gov (United States)

    1994-03-01

    This report outlines research that examines the market for Advanced Traveler Information Systems (ATIS). The report includes detailed descriptions of Pathfinder, TravTek, and SmarTraveler ATIS operational tests. It includes basic background informati...

  17. SHORT RESEARCH REPORTS The Aetiology and Agents of Pre ...

    African Journals Online (AJOL)

    Aetiology, agents, pre-hospital, transportation, femoral shafts, fractures. Introduction ... Disability often results from limb shortening, malalignment, and prolonged .... youngest patient was a day-old baby with a fracture resulting from birth trauma ...

  18. Utilization of market research in managing hospital pharmacy resources.

    Science.gov (United States)

    Hernandez, L; McNamara, E J

    1984-10-01

    A market research survey of staff physicians and nurses was completed to obtain information on customer preference to be used in making planning and development decisions about the allocation of the pharmacy department's resources. Survey questionnaires were mailed to representative samples of each professional group and included the optimum mix of open-ended and closed-ended questions that would result in the highest response rate. The survey responses identified differences in wants and needs between the nurses and physicians that demonstrate the value of market research. Data obtained from the survey are being used by a staff advisory committee and management to develop departmental goals and objectives that will reduce costs and increase profit margins under the ever-increasing restrictions of prospective reimbursement.

  19. Jogo da Minoria: um modelo baseado em agentes aplicado ao mercado financeiro Minority Game: an agent-based model applied to financial market

    Directory of Open Access Journals (Sweden)

    Antonio Fernando Crepaldi

    2012-12-01

    Full Text Available Nos últimos anos houve uma contribuição significativa dos físicos para a construção de um tipo de modelo baseado em agentes que busca reproduzir, em simulação computacional, o comportamento do mercado financeiro. Esse modelo, chamado Jogo da Minoria consiste de um grupo de agentes que vão ao mercado comprar ou vender ativos. Eles tomam decisões com base em estratégias e, por meio delas, os agentes estabelecem um intrincado jogo de competição e coordenação pela distribuição da riqueza. O modelo tem demonstrado resultados bastante ricos e surpreendentes, tanto na dinâmica do sistema como na capacidade de reproduzir características estatísticas e comportamentais do mercado financeiro. Neste artigo, são apresentadas a estrutura e a dinâmica do Jogo da Minoria, bem como as contribuições recentes relacionadas ao Jogo da Minoria denominado de Grande Canônico, que é um modelo mais bem ajustado às características do mercado financeiro e reproduz as regularidades estatísticas do preço dos ativos chamadas fatos estilizados.Over the past ten years physicists have made a significant contribution to the building of an agent-based model to reproduce the behavior of financial markets using computer simulation. This model, called the Minority Game, consists of a group of agents that buy or sell assets. They make decisions based on strategies, and through them the agents establish an intricate game of competition and coordination resulting in the distribution of wealth. The model has shown outstanding surprising results concerning both the dynamics of the system and the ability to reproduce statistical and behavior characteristics of the financial market. In this study, the structure and dynamics of the Minority Game and the recent contributions related to the Grand Canonical Minority game, a model which is better adapted to the characteristics of the financial market and reproduce the statistical regularities of asset prices (called

  20. Research of factors of marketing pricing at domestic industrial enterprises

    OpenAIRE

    V.V. Bozhkova; I.M. Ryabchenko

    2013-01-01

    The aim of the article. The purpose of the article is research and systematization of factors of marketing pricing, which affect on realization of products of industrial enterprises.Works of domestic and foreign scientists on this issue were analysed. Traditionally pricing factors are classified into two groups: internal (controlled) and external (uncontrolled). Such division of factors is the first stage of pricing system analysis. On the second stage of analysis each of these groups is divi...

  1. General insurance marketing: a review and future research agenda

    OpenAIRE

    Robson, Julie

    2015-01-01

    The financial services sector is a huge and diverse industry comprising many different forms of organisations and product offerings. Yet, a review of past papers in the Journal of Financial Services Marketing (JFSM) reveals a heavy bias towards articles on banking, to the neglect of other equally important financial services categories. The purpose of this paper is to address this imbalance and to call for more research to be conducted in a wider range of financial services categories. In par...

  2. Global unbalance in seaweed production, research effort and biotechnology markets.

    Science.gov (United States)

    Mazarrasa, Inés; Olsen, Ylva S; Mayol, Eva; Marbà, Núria; Duarte, Carlos M

    2014-01-01

    Exploitation of the world's oceans is rapidly growing as evidenced by a booming patent market of marine products including seaweed, a resource that is easily accessible without sophisticated bioprospecting technology and that has a high level of domestication globally. The investment in research effort on seaweed aquaculture has recently been identified to be the main force for the development of a biotechnology market of seaweed-derived products and is a more important driver than the capacity of seaweed production. Here, we examined seaweed patent registrations between 1980 and 2009 to assess the growth rate of seaweed biotechnology, its geographic distribution and the types of applications patented. We compare this growth with scientific investment in seaweed aquaculture and with the market of seaweed production. We found that both the seaweed patenting market and the rate of scientific publications are rapidly growing (11% and 16.8% per year respectively) since 1990. The patent market is highly geographically skewed (95% of all registrations belonging to ten countries and the top two holding 65% of the total) compared to the distribution of scientific output among countries (60% of all scientific publications belonging to ten countries and the top two countries holding a 21%), but more homogeneously distributed than the production market (with a 99.8% belonging to the top ten countries, and a 71% to the top two). Food industry was the dominant application for both the patent registrations (37.7%) and the scientific publications (21%) followed in both cases by agriculture and aquaculture applications. This result is consistent with the seaweed taxa most represented. Kelp, which was the target taxa for 47% of the patent registrations, is a traditional ingredient in Asian food and Gracilaria and Ulva, which were the focus of 15% and 13% of the scientific publications respectively, that are also used in more sophisticated applications such as cosmetics, chemical

  3. Antimicrobial Approaches for Textiles: From Research to Market

    Directory of Open Access Journals (Sweden)

    Diana Santos Morais

    2016-06-01

    Full Text Available The large surface area and ability to retain moisture of textile structures enable microorganisms’ growth, which causes a range of undesirable effects, not only on the textile itself, but also on the user. Due to the public health awareness of the pathogenic effects on personal hygiene and associated health risks, over the last few years, intensive research has been promoted in order to minimize microbes’ growth on textiles. Therefore, to impart an antimicrobial ability to textiles, different approaches have been studied, being mainly divided into the inclusion of antimicrobial agents in the textile polymeric fibers or their grafting onto the polymer surface. Regarding the antimicrobial agents, different types have been used, such as quaternary ammonium compounds, triclosan, metal salts, polybiguanides or even natural polymers. Any antimicrobial treatment performed on a textile, besides being efficient against microorganisms, must be non-toxic to the consumer and to the environment. This review mainly intends to provide an overview of antimicrobial agents and treatments that can be performed to produce antimicrobial textiles, using chemical or physical approaches, which are under development or already commercially available in the form of isolated agents or textile fibers or fabrics.

  4. Understanding agent-based models of financial markets: A bottom-up approach based on order parameters and phase diagrams

    Science.gov (United States)

    Lye, Ribin; Tan, James Peng Lung; Cheong, Siew Ann

    2012-11-01

    We describe a bottom-up framework, based on the identification of appropriate order parameters and determination of phase diagrams, for understanding progressively refined agent-based models and simulations of financial markets. We illustrate this framework by starting with a deterministic toy model, whereby N independent traders buy and sell M stocks through an order book that acts as a clearing house. The price of a stock increases whenever it is bought and decreases whenever it is sold. Price changes are updated by the order book before the next transaction takes place. In this deterministic model, all traders based their buy decisions on a call utility function, and all their sell decisions on a put utility function. We then make the agent-based model more realistic, by either having a fraction fb of traders buy a random stock on offer, or a fraction fs of traders sell a random stock in their portfolio. Based on our simulations, we find that it is possible to identify useful order parameters from the steady-state price distributions of all three models. Using these order parameters as a guide, we find three phases: (i) the dead market; (ii) the boom market; and (iii) the jammed market in the phase diagram of the deterministic model. Comparing the phase diagrams of the stochastic models against that of the deterministic model, we realize that the primary effect of stochasticity is to eliminate the dead market phase.

  5. Assessing the Plurality of Actors and Policy Interactions: Agent-Based Modelling of Renewable Energy Market Integration

    Directory of Open Access Journals (Sweden)

    Marc Deissenroth

    2017-01-01

    Full Text Available The ongoing deployment of renewable energy sources (RES calls for an enhanced integration of RES into energy markets, accompanied by a new set of regulations. In Germany, for instance, the feed-in tariff legislation for renewables has been successively replaced by first optional and then obligatory marketing of RES on competitive wholesale markets. This paper introduces an agent-based model that allows studying the impact of changing energy policy instruments on the economic performance of RES operators and marketers. The model structure, its components, and linkages are presented in detail; an additional case study demonstrates the capability of our sociotechnical model. We find that changes in the political framework cannot be mapped directly to RES operators as behaviour of intermediary market actors has to be considered as well. Characteristics and strategies of intermediaries are thus an important factor for successful RES marketing and further deployment. It is shown that the model is able to assess the emergence and stability of market niches.

  6. Adopting a Design-Thinking Multidisciplinary Learning Approach: Integrating Mobile Applications into a Marketing Research Course

    Science.gov (United States)

    Zarzosa, Jennifer

    2018-01-01

    This article seeks to address the gap between marketing education and marketing practice by integrating a design-thinking (DT) methodology to the marketing research (MR) framework to achieve learning objectives that will enhance cross-functional, collaborative, conceptual, and technical skills. The mobile application marketing research project…

  7. Two-Sided Matching Agents for Electronic Employment Market Design: Social Welfare Implications

    National Research Council Canada - National Science Library

    Gates, William

    2002-01-01

    ... employment market designs. Using a quasi-price measure for comparison and examining social welfare as a basis for assessing market-design alternatives, we provide novel insight into the balance required between technologically...

  8. The Relationship Between Marketing Mix And Customer Decision-Making Over Travel Agents: An Empirical Study

    OpenAIRE

    Rezky Purna Satit; Huam Hon Tat; Amran Rasli; Thoo Ai Chin; Inda Sukati

    2012-01-01

    Globally, the role of travel agents in increasingly gaining importance in today’s travel and tourism industry. A travel industry without travel agents is quite unthinkable as it would result in utter chaos and disorder in the industry. The aim of this study is to investigate the relationship between the 4Ps, namely price, promotion, place and product, and customer decision-making over travel agents in Palembang, Indonesia. Travel agents are seriously considered for these 4Ps activities to ens...

  9. Reviewing CSR management and marketing communication research: A discourse approach

    DEFF Research Database (Denmark)

    Nielsen, Anne Ellerup; Thomsen, Christa

    To judge from the rapidly growing body of research in the field of corporate social responsibility (CSR) management and marketing communication, there is an increasing interest in exploring the role of communication along with the transmission from implicit towards explicit CSR in the European...... context (Matten & Moon 2008). Many corporations today are concerned with gaining legitimacy through integrating the expectations of their stakeholders (employees, customers, NGOs, activists, government institutions, institutions of international governance) in the overall company strategy. This also...... includes stakeholders in or around business units established in developing countries and emerging markets (e.g. Jamali 2010; Reimann 2012). Along with the growing pressure on corporations to engage in CSR a seemingly growing number of these are concerned with disclosure, reporting, reputation, etc. issues...

  10. BRAND SIGNIFICANCE IN THE MARKETING OF LUXURY WATCHMAKING. QUALITATIVE RESEARCH ON THE BUCHAREST MARKET

    Directory of Open Access Journals (Sweden)

    Nicolae Alexandru Tiberiu Pop

    2016-07-01

    Full Text Available In a globalized socio-economic environment, where the 'citizen-consumer' is disillusioned, luxury is a societal response that sociologist Robert Ebguy calls the 'society of consolation'. In an elitist universe, the luxury world is experiencing an impressive transformation, with a constant annual growth rate and continued development aided by the arrival of internet and marketing. The definition of luxury perceptions have changed in a short time. New professions, new markets shaped by evolving needs and cultures come into play, imposing irreversibly different strategies, new reflexes and most importantly, new skills. The association between luxury and mass consumption is no longer a taboo. In this industry, the brand substitutes the product. The brand helps to attract new customers with a persuasive power of attraction. Moreover, a brand is now one of the few assets of a company that can provide long-term competitive advantage. Luxury brands require and trigger an emotional component more powerful than any other consumer good. The need to survive in a competitive environment prompted strong luxury brands to realize the connection between what they represents, in terms of values and characteristics, and how they are perceived. Unlike a large part of luxury brands on the market, especially automotive, cosmetics or clothing, watchmaking is a sector which excels in the manufactural nature of its products. Luxury watchmaking constitute a distinct and relatively clear-shaped area for research on prestigious brands. From the onset of the third millennium without suffering significantly from the financial crisis triggered in 2008, the luxury horology market has seen a continuous upward trend. Enthusiasts and collectors, amateur hoarding or VIPs from media and sport, are moving toward acquiring legendary watches, including Omega, Rolex, Piaget, Cartier, Vacheron Constantin, Patek Philippe, Tag Heurer or Bvlgari, to name some of the most popular brands

  11. Interactions between the Real Economy and the Stock Market: A Simple Agent-Based Approach

    Directory of Open Access Journals (Sweden)

    Frank Westerhoff

    2012-01-01

    Full Text Available We develop a simple behavioral macromodel to study interactions between the real economy and the stock market. The real economy is represented by a Keynesian-type goods market approach while the setup for the stock market includes heterogeneous speculators. Using a mixture of analytical and numerical tools we find, for instance, that speculators may create endogenous boom-bust dynamics in the stock market which, by spilling over into the real economy, can cause lasting fluctuations in economic activity. However, fluctuations in economic activity may, by shaping the firms' fundamental values, also have an impact on the dynamics of the stock market.

  12. Agent-Based Modeling of Day-Ahead Real Time Pricing in a Pool-Based Electricity Market

    Directory of Open Access Journals (Sweden)

    Sh. Yousefi

    2011-09-01

    Full Text Available In this paper, an agent-based structure of the electricity retail market is presented based on which day-ahead (DA energy procurement for customers is modeled. Here, we focus on operation of only one Retail Energy Provider (REP agent who purchases energy from DA pool-based wholesale market and offers DA real time tariffs to a group of its customers. As a model of customer response to the offered real time prices, an hourly acceptance function is proposed in order to represent the hourly changes in the customer’s effective demand according to the prices. Here, Q-learning (QL approach is applied in day-ahead real time pricing for the customers enabling the REP agent to discover which price yields the most benefit through a trial-and-error search. Numerical studies are presented based on New England day-ahead market data which include comparing the results of RTP based on QL approach with that of genetic-based pricing.

  13. Volcanic Experimentation: Using Mentos and Soda to Teach Causal Research in a Marketing Research Class

    Science.gov (United States)

    Love, Edwin; Stelling, Pete

    2012-01-01

    The reaction that occurs when Mentos are added to bottled soft drinks has become a staple demonstration in earth science courses to explain how volcanoes erupt. This paper presents how this engaging exercise can be used in a marketing research course to provide hands-on experience with problem formation, hypothesis testing, and causal research. A…

  14. Outsourcing Market Research in Department of Defense Commodity Acquisition: The Issues, Concerns, and Private Industry Capabilities

    National Research Council Canada - National Science Library

    Skubic, Michelle

    2001-01-01

    .... It examines the feasibility of outsourcing market research functions in this acquisition arena, focusing on which elements of market research would be most practicable to outsource, and what capacity...

  15. ANOVA IN MARKETING RESEARCH OF CONSUMER BEHAVIOR OF DIFFERENT CATEGORIES IN GEORGIAN MARKET

    Directory of Open Access Journals (Sweden)

    NUGZAR TODUA

    2015-03-01

    Full Text Available Consumer behavior research was conducted on bank services and (non-alcohol soft drinks. Based on four different currencies and ten services there are analyses made on bank clients’ distribution by bank services and currencies, percentage distribution by bank services, percentage distribution of bank services by currencies. Similar results are also received in case of ten soft drinks with their five characteristics: consumers quantities split by types of soft drinks and attributes; Attributes percentage split by types of soft drinks; Types of soft drinks percentage split by attributes. With usage of ANOVA, based on the marketing research outcomes it is concluded that bank clients’ total quantities i.e. populations’ unknown mean scores do not differ from each other. In the soft drinks research case consumers’ total quantities i.e. populations’ unknown mean scores vary by characteristics

  16. Directions in healthcare research: pointers from retailing and services marketing.

    Science.gov (United States)

    Van Rompay, Thomas L J; Tanja-Dijkstra, Karin

    2010-01-01

    Although the importance of the environment in relation to healing processes has been well established, empirical evidence for environmental effects on patient well-being and behavior is sparse. In addition, few attempts have been made to integrate insights from related fields of research such as retailing and services marketing with findings from healthcare studies. In this paper, relevant findings and insights from these domains are discussed. What insights and findings from retailing and services marketing are (potentially) of interest to the healthcare context, and how should one interpret and follow up on these results in healthcare environments? Research in retailing and services marketing indicates that physical environmental factors (i.e., music and scent) and social environmental factors (i.e., crowded conditions) may affect consumer satisfaction and well-being. In addition, environmental effects have been shown to vary with contextual factors (e.g., the type of environment) and consumer needs (e.g., the extent to which consumers value social contact or stimulation in a specific setting). Although the evidence base for environmental factors in health environments is steadily growing, few attempts have been made to integrate findings from both domains. The findings presented indicate that environmental variables such as music and scent can contribute to patient well-being and overall satisfaction. In addition, findings suggest that these variables may be used to counteract the negative effects resulting from crowded conditions in different healthcare units. Taking into account recent developments in the healthcare industry, the importance of creating memorable and pleasant patient experiences is likely to grow in the years to come. Hence, the finding that subtle and relatively inexpensive manipulations may affect patient well-being in profound ways should inspire follow-up research aimed at unraveling the specifics of environmental influences in health

  17. User study: information needs of contracting companies of market research

    Directory of Open Access Journals (Sweden)

    Frederico Cesar Mafra Pereira

    2018-01-01

    Full Text Available This paper has as main objective to understand why companies use market research as a source of information for their business, with a comparison between what they want to apply for a research and the effective use of the information received. The main methodological approach was based on the 'Model for identifying needs, seeking and use of information' (MAFRA PEREIRA, 2010, and from this approach has drawn up a script for conducting interviews with clients of research institute located in Belo Horizonte (MG. The results showed the applicability of the model, identifying information needs, gaps of information and the effective use of information in their respective organizational contexts; besides the methodological procedures for conducting and analyzing the results.

  18. Commercial Building Energy Asset Rating Program -- Market Research

    Energy Technology Data Exchange (ETDEWEB)

    McCabe, Molly J.; Wang, Na

    2012-04-19

    Under contract to Pacific Northwest National Laboratory, HaydenTanner, LLC conducted an in-depth analysis of the potential market value of a commercial building energy asset rating program for the U.S. Department of Energy (DOE) Office of Energy Efficiency and Renewable Energy. The market research objectives were to: (1) Evaluate market interest and need for a program and tool to offer asset rating and rapidly identify potential energy efficiency measures for the commercial building sector. (2) Identify key input variables and asset rating outputs that would facilitate increased investment in energy efficiency. (3) Assess best practices and lessons learned from existing national and international energy rating programs. (4) Identify core messaging to motivate owners, investors, financiers, and others in the real estate sector to adopt a voluntary asset rating program and, as a consequence, deploy high-performance strategies and technologies across new and existing buildings. (5) Identify leverage factors and incentives that facilitate increased investment in these buildings. To meet these objectives, work consisted of a review of the relevant literature, examination of existing and emergent asset and operational rating systems, interviews with industry stakeholders, and an evaluation of the value implication of an asset label on asset valuation. This report documents the analysis methodology and findings, conclusion, and recommendations. Its intent is to support and inform the DOE Office of Energy Efficiency and Renewable Energy on the market need and potential value impacts of an asset labeling and diagnostic tool to encourage high-performance new buildings and building efficiency retrofit projects.

  19. Methodological and Practical Issues of Scientific Research on the Retail Market

    Directory of Open Access Journals (Sweden)

    Balasescu, M.

    2014-06-01

    Full Text Available This paper highlights the role and importance of marketing research in a dynamic and complex sector such as retail. The paper approaches the theoretical issues related to the methods and instruments of marketing research appropriate for the retail market. The theory about qualitative and quantitative research methods is supported by relevant examples which lead to a better understanding of the marketing research process and of its effectiveness on retail activities.

  20. Research on environmental impact of water-based fire extinguishing agents

    Science.gov (United States)

    Wang, Shuai

    2018-02-01

    This paper offers current status of application of water-based fire extinguishing agents, the environmental and research considerations of the need for the study of toxicity research. This paper also offers systematic review of test methods of toxicity and environmental impact of water-based fire extinguishing agents currently available, illustrate the main requirements and relevant test methods, and offer some research findings for future research considerations. The paper also offers limitations of current study.

  1. Using a research framework to identify knowledge gaps in research on food marketing to children in Australia.

    Science.gov (United States)

    Chapman, Kathy; Kelly, Bridget; King, Lesley

    2009-06-01

    Research in the field of food marketing to children requires a better understanding of the research gaps in order to inform policy development. The purpose of this paper was to propose a framework for classifying food marketing research, using Australian research on food marketing to children to demonstrate how this framework can be used to determine knowledge gaps. A literature review of research databases and 'grey' material was conducted to identify research from the previous 10 years. Studies were classified according to their research focus, and media type, as either: exposure, including content analyses; effects of exposure, including opinions, attitudes and actions resulting from food marketing exposure; regulations, including the type and level of regulation that applies to food marketing; or breaches of regulations, including instances where marketing regulations have been violated. The majority of Australian research on food marketing to children has focused on television advertising and exposure research. Research has consistently shown that the content of food marketing directed at children is predominately for unhealthy foods. There is a lack of research on the effects of food marketing, which would be valuable to inform policy. The development of a logical framework for food marketing research allows for the identification of research gaps and enables research priorities to be identified.

  2. Enabling Communications in Heterogeneous Multi-Agent Systems: Electricity Markets Ontology

    Directory of Open Access Journals (Sweden)

    Gabriel SANTOS

    2016-11-01

    Full Text Available Electricity markets worldwide are complex and dynamic environments with very particular characteristics, resulting from their restructuring and evolution into regional and continental scales, along with the constant changes brought by the increasing necessity for an adequate integration of renewable energy sources. The rising complexity and unpredictability in electricity markets has increased the need for the intervenient entities in foreseeing market behaviour. Several modelling tools directed to the study of restructured wholesale electricity markets have emerged. However, they have a common limitation: the lack of interoperability between the various systems to allow the exchange of information and knowledge, to test different market models and to allow market players from different systems to interact in common market environments. This paper proposes the Electricity Markets Ontology, which integrates the essential necessary concepts related with electricity markets, while enabling an easier cooperation and adequate communication between related systems. Additionally, it can be extended and complemented according to the needs of other simulators and real systems in this area

  3. 16 CFR 14.12 - Use of secret coding in marketing research.

    Science.gov (United States)

    2010-01-01

    ... 16 Commercial Practices 1 2010-01-01 2010-01-01 false Use of secret coding in marketing research... STATEMENTS § 14.12 Use of secret coding in marketing research. (a) The Federal Trade Commission has determined to close its industry-wide investigation of marketing research firms that was initiated in...

  4. 48 CFR 12.202 - Market research and description of agency need.

    Science.gov (United States)

    2010-10-01

    ... 48 Federal Acquisition Regulations System 1 2010-10-01 2010-10-01 false Market research and description of agency need. 12.202 Section 12.202 Federal Acquisition Regulations System FEDERAL ACQUISITION... Commercial Items 12.202 Market research and description of agency need. (a) Market research (see 10.001) is...

  5. 75 FR 34277 - Federal Acquisition Regulation; FAR Case 2008-007, Additional Requirements for Market Research

    Science.gov (United States)

    2010-06-16

    ... executive agencies. Specifically, the head of the agency must conduct market research before issuing an... million for the procurement of items other than commercial items is required to conduct market research... 10 U.S.C. 2377(c), ``Preliminary Market Research'', to require the head of an agency to conduct...

  6. Current Research and Development of Chemotherapeutic Agents for Melanoma

    Directory of Open Access Journals (Sweden)

    Kyaw Minn Hsan

    2010-04-01

    Full Text Available Cutaneous malignant melanoma is the most lethal form of skin cancer and an increasingly common disease worldwide. It remains one of the most treatment-refractory malignancies. The current treatment options for patients with metastatic melanoma are limited and in most cases non-curative. This review focuses on conventional chemotherapeutic drugs for melanoma treatment, by a single or combinational agent approach, but also summarizes some potential novel phytoagents discovered from dietary vegetables or traditional herbal medicines as alternative options or future medicine for melanoma prevention. We explore the mode of actions of these natural phytoagents against metastatic melanoma.

  7. MAIN AREAS OF RESEARCH STAFF AS PROPERTY MARKETING

    Directory of Open Access Journals (Sweden)

    Svetlana Yu. Kazantsevа

    2015-01-01

    Full Text Available The article explains the concept of theobject of marketing, marketing personnel, as a form of marketing. The types of elasticity, the main factors affecting the elasticity of the staff also identifi ed key issues for the analysis of staff loyalty as one of the objects of marketing.

  8. Marketing research into wine consumption determinants in Vojvodina

    Directory of Open Access Journals (Sweden)

    Salai Suzana

    2013-01-01

    Full Text Available Until a few decades ago, the market of Vojvodina as a segment of the Serbian market played a crucial role in wine production. Wine consumption in the 1970s amounted to thirty litres per capita, whereas forty years later, it has been reduced to about three litres. The development of technology in the modernday conditions tends to make a positive impact on daily life, which, however, is not the case with viticulture, wine production and consumption - a sphere where development trends have had the opposite direction. Consequently, the centuries-old tradition of viticulture is almost extinct, substituted by other drinks and cultures. The economic and cultural development and wine production have been, so to say, neglected. In the meantime, producers of beer and soft drinks took over the domination, and these intensely promoted beverages have been widely adopted by the consumers of younger generations. Wine, as 'the divine drink, is the symbol of happiness, wisdom, health and life', is well known in most cultures, which should enable the return of the old glory. The potentials of wine are yet to be researched so that wine production can reach, or even exceed its earlier place in society. The aim of this article is to research the geographic, demographic, economic, sociological and psychological determinants predominantly shaping the behaviour of wine consumers and traditional producers in Vojvodina.

  9. Beyond the Four Ps: A Theoretical Explication and Research Agenda for Social Marketing.

    Science.gov (United States)

    Sego, Trina

    Advocates of social marketing in the 1970s rarely went beyond discussion of the marketing 4Ps (product, place, promotion, and price) and their application to case studies. After two decades of research on social marketing, some misunderstanding of the approach persists, and a substantial theoretical base for social marketing has not been…

  10. Endogenous Price Bubbles in a Multi-Agent System of the Housing Market

    NARCIS (Netherlands)

    Kouwenberg, R.; Zwinkels, R.C.J.

    2015-01-01

    Economic history shows a large number of boom-bust cycles, with the U.S. real estate market as one of the latest examples. Classical economic models have not been able to provide a full explanation for this type of market dynamics. Therefore, we analyze home prices in the U.S. using an alternative

  11. Automatic electricity markets data extraction for realistic multi-agent simulations

    DEFF Research Database (Denmark)

    Pereira, Ivo F.; Sousa, Tiago M.; Praca, Isabel

    2014-01-01

    markets data available on-line; capability of dealing with different file formats and types, some of them inserted by the user, resulting from information obtained not on-line but based on the possible collaboration with market entities; definition and implementation of database gathering information from...

  12. Exploring policy impacts for servicising in product-based markets : A generic agent-based model

    NARCIS (Netherlands)

    van der Veen, R.A.C.; Kisjes, K.H.; Nikolic, I.

    2017-01-01

    The shift to markets based on servicising, i.e. market-level transitions from product-based to service-based production and consumption patterns, may contribute to achieve absolute decoupling, i.e. the combined development of economic growth and environmental impact reduction. However, the

  13. Agent-based model of intermittent renewables : Simulating emerging changes in energy markets in transition

    NARCIS (Netherlands)

    Chappin, E.J.L.; Viebahn, P.; Richstein, J.C.; Lechtenböhmer, S.; Nebel, A.

    2012-01-01

    The energy transition is taking shape in the German and, to a lesser extent also its neighbouring electricity markets. We have proposed adaptations to an existing model to represent the increasing shares of intermittent renewables, that may alter the structure of the market and the viability of

  14. A survey of critical research areas in the energy segment of restructured electric power markets

    International Nuclear Information System (INIS)

    Nanduri, Vishnu; Das, Tapas K.

    2009-01-01

    Availability of a large volume of recent literature on deregulated (a.k.a. restructured) electricity markets underscores the importance of the research needs to ensure proper design and functioning of the markets. Researchers have made significant contributions fueling the evolution of the fundamental market design changes that have taken place since the beginning of the restructuring process. Due to the vast scope, existing survey papers are focused on particular facets of deregulated electricity markets. We adopt a similar approach by focusing on the most important research areas related to the energy market. The contributions of the survey paper lie in the novel approach used in classifying the literature based on critical research areas. Some areas of research such as auction based pricing, bidding strategy formulation, market equilibria, and market power are reviewed in a different light than other existing survey papers. We conclude by providing some future research directions for the energy markets. (author)

  15. The Influence of Macroeconomic Factors on the Financial Expenditures and Development of the Marketing Research

    Directory of Open Access Journals (Sweden)

    Piotr Tarka

    2015-10-01

    Full Text Available This article diagnoses the selected macroeconomic factors, such as: rate of unemployment, inflation, GDP, spending power of the households, and characterizes their indirect impact on the enterprises' market research expenditures and research industry turnovers. The problems of financial expenditures, i.e., their allocation on the marketing researches (depending on the supply and demand market situational perspective in a given market are also discussed. Moreover, as indicated in the article, enterprises are forced not only to cut their financial sources on the marketing research projects in unfavorable economic situation, but they choose different methods of the research.

  16. The role of marketing accountability at the marketing and research and development departments' integration and the new product success

    NARCIS (Netherlands)

    Acar, O.A.; Karaosmanoglu, E.; Nijssen, E.J.

    2009-01-01

    Marketing accountability is accepted as an important issue in various studies due to the current business working atmosphere, in which proof of contribution is demanded. At the same time, the integration between Marketing and Research&Development (R&D) departments is stated as crucial for

  17. CONDUCT RESEARCH STOCK MARKET BASED ON MODELS OF ARCH

    Directory of Open Access Journals (Sweden)

    Ivan Burtnyak

    2016-06-01

    Full Text Available The purpose of this article is to study the dynamics of the volatility of some indicators of financial market of Ukraine using the methods ARCH modeling. As indicators of the financial market we take the most aggregated variables describing profitability or market price of the portfolio, but not individual assets constituting the portfolio. An indicator of the stock market index stands First Stock Trading System (PFTS. The conditional variance of financial indicators reflecting the level of systemic risk, measures the uncertainty associated with forecasting market dynamics. Key words. Autoregression models, econometric models, stock market, financial instruments, the PFTS index, volatility time series. JEL: C 50

  18. Research of negotiation in network trade system based on multi-agent

    Science.gov (United States)

    Cai, Jun; Wang, Guozheng; Wu, Haiyan

    2009-07-01

    A construction and implementation technology of network trade based on multi-agent is described in this paper. First, we researched the technology of multi-agent, then we discussed the consumer's behaviors and the negotiation between purchaser and bargainer which emerges in the traditional business mode and analysed the key technology to implement the network trade system. Finally, we implement the system.

  19. MARKET RESEARCH, ELABORATION AND CHARACTERIZATION OF PINEAPPLE LIQUEUR

    Directory of Open Access Journals (Sweden)

    Vania Zanella Pinto

    2017-12-01

    Full Text Available Native trees and fruit have great importance in culture of small centers and rural areas, as well as, homemade liqueurs. However, some strategies such as marketing research are necessary to help for products development or even modifications to existing products. The objective was to know the habits related to the consumption of alcoholic beverages and to evaluate the consumer's interest about fruit liqueurs, as well as to develop and standardize and characterize a pineapple liqueur, besides assessing the sensorial characteristics of the same. The most of the interviewees do not have the habit of consuming fruit liqueurs, with beer being the preferred alcoholic beverage. Interest in trying a fruit liqueur was almost unanimous among respondents demonstrating the existence of a niche market for fruit liqueur. Consumers testing had no significant difference between all attributes, but it was being observed well-acceptance for all formulations with scores ranging from 6.80 to 7.20 and different concentrations of pineapple do not interfere with the sensorial characteristics of the product. Thus, it was concluded that the production of pineapple liqueurs with lower levels of fruit (30% are accepted and contribute to the economy of production.

  20. Efficacy testing and market research for the pork industry

    Science.gov (United States)

    Sivinski, Jacek S.

    Low dose (less than 30 krad) gamma irradiation of Trichinella spiralis infected pork renders the parasites sexually sterile and blocks maturation of the ingested larvae in the host gut. Irradiation of freshly slaughtered, market weight hog carcasses indicate that larvae throughout the carcass have essentially identical sensitivities to radiation. The research data indicate that 30 krad of 0.66 MeV gammas can be delivered to market weight, split carcasses with acceptable uniformity, and that such a dose can provide a substantial margin of safety for human consumption of even heavily infected meat. Feasibility studies of pork irradiation in commercial operations have shown the process to be technically, economically, and financially feasible. Treatment during the first four years of operation in a 2,000 hog per day plant will cost about 0.0034 dollars per pound and 0.0011 dollars per pound thereafter. Social and political feasibility are addressed in a 1,000-family consumer survey completed in the first quarter of 1984.

  1. Efficacy testing and market research for the pork industry

    International Nuclear Information System (INIS)

    Sivinski, J.S.

    1985-01-01

    Low dose (less than 30 krad) gamma irradiation of Trichinella spiralis infected pork renders the parasites sexually sterile and blocks maturation of the ingested larvae in the host gut. Irradiation of freshly slaughtered, market weight hog carcasses indicate that larvae throughout the carcass have essentially identical sensitivities to radiation. The research data indicate that 30 krad of 0.66 MeV gammas can be delivered to market weight, split carcasses with acceptable uniformity, and that such a dose can provide a substantial margin of safety for human consumption of even heavily infected meat. Feasibility studies of pork irradiation in commercial operations have shown the process to be technically, economically, and financially feasible. Treatment during the first four years of operation in a 2,000 hog per day plant will cost about 0.0034 dollars per pound and 0.0011 dollars per pound thereafter. Social and political feasibility are addressed in a 1,000-family consumer survey completed in the first quarter of 1984. (author)

  2. Adaptive tactical pricing in multi-agent supply chain markets using economic regimes

    NARCIS (Netherlands)

    Hogenboom, A.; Ketter, W.; Dalen, van Jan; Kaymak, U.; Collins, J.; Gupta, A.

    In today's complex and dynamic supply chain markets, information systems are essential for effective supply chain management. Complex decision making processes on strategic, tactical, and operational levels require substantial timely support in order to contribute to organizations' agility.

  3. Research and Implementation of Key Technologies in Multi-Agent System to Support Distributed Workflow

    Science.gov (United States)

    Pan, Tianheng

    2018-01-01

    In recent years, the combination of workflow management system and Multi-agent technology is a hot research field. The problem of lack of flexibility in workflow management system can be improved by introducing multi-agent collaborative management. The workflow management system adopts distributed structure. It solves the problem that the traditional centralized workflow structure is fragile. In this paper, the agent of Distributed workflow management system is divided according to its function. The execution process of each type of agent is analyzed. The key technologies such as process execution and resource management are analyzed.

  4. Research on Consumer Behaviour in Bucharest Poultry Meat Market

    Directory of Open Access Journals (Sweden)

    Ion Pirvutoiu

    2013-05-01

    Full Text Available The paper goal was to study consumer behaviour for poultry meat. In this purpose 100 individuals participated to a questionnaire based survey  in a supermarket of  Bucharest. Specific methods of marketing research in such a case assured the statistical processing of the respondents’ answers. The results pointed out an increased consumption of poultry meat,  a preference for fresh chicken meat which is daily bought  or 2-3 times a week in a varied amount ranging between 1-1.5 kg depending on consumer’s income for covering the family need. The main factors influencing consumer buying decision are the sensorial meat characteristics, meat quality, origin, price, prepaking grade. As a conclusion producers have to pay more attention to these aspects in their future strategy for producing and commercialising poultry meat.

  5. QUANTITATIVE RESEARCH ON CONSUMER BEHAVIOR BY OPTICAL RED WINE MARKETING

    Directory of Open Access Journals (Sweden)

    Roxana STOIAN

    2014-10-01

    Full Text Available Study exhaustive wine area is a frequently researched topic since the beginning of 2000 when it comes to legislative bases for wine and wine products. Among the considerations that led to its choice of study include: Romania considerable resources in terms of agricultural area, and especially the wine (mention here the existence of eight wine regions, vineyards and a hundred thirty seven support and attention given to the legislative branch of Romanian wine (by law 244/2002-Legea vineyard and wine, and the European and not least history as a wine producing country with Spain, Italy and France. The paper aims to determine whether or not a situation determinant of marketing in red wine consumption by analyzing questionnaire responses developed.

  6. Enterobacter and Klebsiella species isolated from fresh vegetables marketed in Valencia (Spain) and their clinically relevant resistances to chemotherapeutic agents.

    Science.gov (United States)

    Falomir, María Pilar; Rico, Hortensia; Gozalbo, Daniel

    2013-12-01

    Occurrence of antibiotic-resistant pathogenic or commensal enterobacteria in marketed agricultural foodstuffs may contribute to their incorporation into the food chain and constitutes an additional food safety concern. In this work, we have determined the clinically relevant resistances to 11 common chemotherapeutic agents in Enterobacter and Klebsiella isolates from fresh vegetables from various sources (supermarkets and greengrocers' shops in Valencia, Spain). A total of 96 isolates were obtained from 160 vegetables analyzed (50% positive samples): 68 Enterobacter isolates (59 E. cloacae, two E. aerogenes, two E. cancerogenus, one E. gergoviae, and four E. sakazakii, currently Cronobacter spp.), and 28 Klebsiella isolates (19 K. oxytoca and 9 K. pneumoniae). Only seven isolates were susceptible to all agents tested, and no resistances to ceftazidime, ciprofloxacin, gentamicin, and chloramphenicol were detected. Most isolates were resistant to amoxicillin/clavulanic acid (74 [58 Enterobacter and 16 Klebsiella]) or to ampicillin (80 [55/25]). Other resistances were less frequent: nitrofurantoin (13 isolates [12/1]), tetracycline (6 [5/1]), co-trimoxazole (3 [3/0]), cefotaxime (1 [1/0]), and streptomycin (2 [1/1]). Multiresistant isolates to two (56 [41/15]), three (10 E. cloacae isolates), four (one E. cloacae and one K. pneumoniae isolate), and five (two E. cloacae isolates) chemotherapeutic agents were also detected. The presence of potential pathogens points to marketed fresh produce, which often is eaten raw, as a risk factor for consumer health. In addition, these results support the usefulness of these bacterial species as indicators of the spreading of antibiotic resistances into the environment, particularly in the food chain, and suggest their role as carriers of resistance determinants from farms to consumers, which may constitute an additional "silent" food safety concern. Therefore, there is a need to improve the hygienic quality of marketed fresh

  7. Research on Green Food Marketing Strategy of China

    OpenAIRE

    Qu Yan

    2015-01-01

    With the improvement of people's living standards, people's growing demand for green food is becoming bigger and bigger, but there are some problems in traditional marketing and at the same time, the rapid development of web marketing has impacted greatly on traditional marketing channels of the green food. The study attempts to analyze the development and the problems of green food in our country in traditional marketing, discussed the necessity and feasibility of the traditional green food ...

  8. Marketing and Insurance: The Nexus | Odo | Journal of Research in ...

    African Journals Online (AJOL)

    The paper seeks to inculcate the culture of risk-consciousness in marketing ... of risk and this is quickly followed by an x-ray of the risks of a marketing enterprise. ... Keywords: Risk, insurance, risk management, kidnap risk and marketing risk.

  9. Integrated Marketing in Higher Education. Research Report 01-01.

    Science.gov (United States)

    Morris, L. Michelle; Cejda, Brent D.

    Integrated marketing deals with aspects often referred to as the "4 Ps": product, price, place, and promotion. These aspects have also been described as the "4 Cs": customer, cost, convenience, and communication. Integrated marketing has been defined as "a listening-first, database-dependent approach to marketing that includes both a willingness…

  10. Relationship marketing: schools of thought and future research directions

    NARCIS (Netherlands)

    Palmer, R.; Lindgreen, A.; Vanhamme, J.

    2005-01-01

    Purpose – The purpose of this article is to challenge the applicability of the traditional micro-economic framework for analysing marketing situations and actions in the contemporary marketing environment. To assess the validity and value of relationship marketing as an alternative paradigm. To

  11. [Response of Pharmaceutical Companies to the Crisis of Post-Marketing Clinical Trials of Anti-Cancer Agents -- Results of Questionnaires to Pharmaceutical Companies].

    Science.gov (United States)

    Nakajima, Toshifusa

    2016-04-01

    Investigator-oriented post-marketing clinical trials of anti-cancer agents are faced to financial crisis due to drastic decrease in research-funds from pharmaceutical companies caused by a scandal in 2013. In order to assess the balance of research funds between 2012 and 2014, we made queries to 26 companies manufacturing anti-cancer agents, and only 10 of 26 responded to our queries. Decrease in the fund was observed in 5 of 10, no change in 1, increase in 3 and no answer in 1. Companies showed passive attitude to carry out doctor-oriented clinical trials of off-patent drugs or unapproved drugs according to advanced medical care B program, though some companies answered to proceed approved routines of these drugs if clinical trials showed good results. Most companies declined to make comments on the activity of Japan Agency for Medical Research and Development (AMED), but some insisted to produce good corroboration between AMED and pharmaceutical companies in order to improve the quality of trials. Further corroboration must be necessary for this purpose among researchers, governmental administrative organs, pharmaceutical companies, patients' groups, and mass-media.

  12. Investigating Impacts of Alternative Crop Market Scenarios on Land Use Change with an Agent-Based Model

    Directory of Open Access Journals (Sweden)

    Deng Ding

    2015-11-01

    Full Text Available We developed an agent-based model (ABM to simulate farmers’ decisions on crop type and fertilizer application in response to commodity and biofuel crop prices. Farm profit maximization constrained by farmers’ profit expectations for land committed to biofuel crop production was used as the decision rule. Empirical parameters characterizing farmers’ profit expectations were derived from an agricultural landowners and operators survey and integrated in the ABM. The integration of crop production cost models and the survey information in the ABM is critical to producing simulations that can provide realistic insights into agricultural land use planning and policy making. Model simulations were run with historical market prices and alternative market scenarios for corn price, soybean to corn price ratio, switchgrass price, and switchgrass to corn stover ratio. The results of the comparison between simulated cropland percentage and crop rotations with satellite-based land cover data suggest that farmers may be underestimating the effects that continuous corn production has on yields. The simulation results for alternative market scenarios based on a survey of agricultural land owners and operators in the Clear Creek Watershed in eastern Iowa show that farmers see cellulosic biofuel feedstock production in the form of perennial grasses or corn stover as a more risky enterprise than their current crop production systems, likely because of market and production risks and lock in effects. As a result farmers do not follow a simple farm-profit maximization rule.

  13. An Economic Evalution of Demand-side Energy Storage Systems by using a Multi-agent based Electricity Market

    Science.gov (United States)

    Furusawa, Ken; Sugihara, Hideharu; Tsuji, Kiichiro

    Opened wholesale electric power market in April 2005, deregulation of electric power industry in Japan has faced a new competitive environment. In the new environment, Independent Power Producer (: IPP), Power Producer and Supplier (: PPS), Load Service Entity (: LSE) and electric utility can trade electric energy through both bilateral contracts and single-price auction at the electricity market. In general, the market clearing price (: MCP) is largely changed by amount of total load demand in the market. The influence may cause price spike, and consequently the volatility of MCP will make LSEs and their customers to face a risk of revenue and cost. DSM is attracted as a means of load leveling, and has effect on decreasing MCP at peak load period. Introducing Energy Storage systems (: ES) is one of DSM in order to change demand profile at customer-side. In case that customers decrease their own demand at jumped MCP, a bidding strategy of generating companies may be changed their strategy. As a result, MCP is changed through such complex mechanism. In this paper the authors evaluate MCP by multi-agent. It is considered that customer-side ES has an effect on MCP fluctuation. Through numerical examples, this paper evaluates the influence on MCP by controlling customer-side ES corresponding to variation of MCP.

  14. Marketing in Germany: A market research for a start-up business of cake making/decorating business in Frankfurt

    OpenAIRE

    Bondar, Kristina

    2016-01-01

    The research problem was to make a market analysis of cake making/decorating business in Frankfurt, Germany. Based on the research process, customers’ attitudes towards cake making/decorating companies were found out. The main objective of the thesis was to know targeted customer behavior and opinions towards a business idea of initiating business in cake making/decorating, in order to find out if it will be profitable or not. This thesis consists of four sections: Introduction, Market ...

  15. Research on the Marketing of Rural Tourism on the Basis of Market Segmentation

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    With the development of modern agriculture and the further improvement in balancing urban and rural development, rural tourism ushered in a new opportunity for development. However, due to lack of market segmentation,rural tourism in China is facing many problems.The rural tourists will be classified based on the market segmentation in this article,and then put forward four aspects from the use of different target market strategy, develop network marketing, Implements the region brand strategy and international marketing strategy.The aim is to offer advices and suggestions to the sustainable development of the rural tourism.

  16. Mass transit: devising a research-based marketing plan

    Energy Technology Data Exchange (ETDEWEB)

    Vanier, D.J.; Wotruba, T.R.

    1977-08-01

    This study presents a marketing planning procedural model that can be operationally used by marketing managers. The model enables the user to assess his company's performance on the various attributes of the marketing mix and to design a marketing program that caters to the needs of his marketplace. The model is applied here specifically to mass transit and is tested empirically. Within this context, it permits transit marketing to aim at increasing the probabilities of (i) greater usage on the part of existing riders and (ii) attracting prospects and converting them into actual customers.

  17. Mass transit: devising a research-based marketing plan

    Energy Technology Data Exchange (ETDEWEB)

    Vanier, D J; Wotruba, T R

    1977-08-01

    This study presents a marketing planning procedural model that can be operationally used by marketing managers. The model enables the user to assess his company's performance on the various attributes of the marketing mix and to design a marketing program that caters to the needs of his marketplace. The model is applied here specifically to mass transit and is tested empirically. Within this context, it permits transit marketing to aim at increasing the probabilities of (i) greater usage on the part of existing riders and (ii) attracting prospects and converting them into actual customers.

  18. Marketing Research Merely Reflects The Needs And Wants of Consumers

    OpenAIRE

    Theodossiou George; Kourti Chrisa

    2007-01-01

    In the recent years, marketers have focused their attention on the consumer. The aim is the acquisition of comparative advantage in the market. They have succeeded to develop organizations oriented to the market, and departments that support the competition strategy for the satisfaction of the needs and the wants of the consumers. The golden rule of Marketing says that a product is not sold but answers to a need of the market. To reveal this need question of the following type must be answere...

  19. New trends in innovation and customer relationship management: a challenge for market researchers.

    OpenAIRE

    Maklan, Stan; Knox, Simon; Ryals, Lynette

    2008-01-01

    For decades, one of the key roles of market research has been to help companies forecast customer acceptance of innovation and of changes to the marketing mix (the 4Ps). However, traditional market research is in danger of being left behind by new practices in sales, marketing and R&D. Reflecting an increasingly participative approach to customer relationships, these disciplines are moving towards customer involvement and co-creation of value rather than innovation mainly ge...

  20. Development of an Agent-based Model to Analyze Contemporary Helium Markets

    Energy Technology Data Exchange (ETDEWEB)

    Riddle, Matthew E. [Argonne National Lab. (ANL), Argonne, IL (United States); Uckun, Canan [Argonne National Lab. (ANL), Argonne, IL (United States); Conzelmann, Guenter [Argonne National Lab. (ANL), Argonne, IL (United States); Macal, Charles M. [Argonne National Lab. (ANL), Argonne, IL (United States)

    2016-02-01

    Although U.S. helium demand has remained relatively flat since 2009, exports of helium have increased significantly since then, driven primarily by demand for electronic and semiconductor manufacturing in Asia. In the midst of this global demand shift, the Helium Act dictates a new procedure for pricing and distributing the gas through a reserve that historically functioned as a loose “oligarchy.” The new procedure requires prices to be determined by the open market through auctions and a survey of market prices, as opposed to increasing prices according to the consumer price index. Response to these changes has caused temporary shortages, price increases, and a significant increase in the development of the helium extraction technologies used to produce helium from formerly marginal sources. Technologies are being developed and refined to extract helium from formerly low-yielding natural gas fields containing much lower amounts of helium than the previously considered economic threshold of 0.3%. Combining these transformative policies with the potential for new and significant global supplies from Qatar, Algeria, and Russia could lead to new and unforeseen market behaviors and reactions from global helium markets. The objective of the project is to analyze the global helium markets.

  1. [Changes in labor market participation of older employees in Germany: the perspective of labor market research].

    Science.gov (United States)

    Brussig, M

    2009-08-01

    For many years, Germany has been regarded in international comparisons as an example of a generous early retirement culture, resulting in a low labor market participation of older employees. Recently, however, employment rates of older employees have increased remarkably. Reasons are the demographic structure of older persons in Germany, a long-term trend of increasing female labor market participation, and reforms in labor-market policies and pension policies during the last 10 years. Despite an increasing labor market participation of older employees, traditional labor market risks for older persons partly remained, but some new risks evolved as well. Therefore, social differentiation among older employees increased.Although detailed macro descriptions exist, the causes of labor market developments cannot be fully understood with cross-sectional data alone. An important stimulus is to be expected from individual longitudinal data which reflect employment histories and labor market transitions such as employment exit and retirement.

  2. Research recruitment: A marketing framework to improve sample representativeness in health research.

    Science.gov (United States)

    Howcutt, Sarah J; Barnett, Anna L; Barbosa-Boucas, Sofia; Smith, Lesley A

    2018-04-01

    This discussion paper proposes a five-part theoretical framework to inform recruitment strategies. The framework is based on a marketing model of consumer decision-making. Respondents in surveys are typically healthier than non-respondents, which has an impact on the availability of information about those most in need. Previous research has identified response patterns, provided theories about why people participate in research and evaluated different recruitment strategies. Social marketing has been applied successfully to recruitment and promotes focus on the needs of the participant, but little attention has been paid to the periods before and after participant-researcher contact (during advertising and following completion of studies). We propose a new model which conceptualises participation as a decision involving motivation, perception of information, attitude formation, integration of intention and action and finally evaluation and sharing of experience. Discussion paper. This discussion paper presents a critical review. No literature was excluded on date and the included citations span the years 1981-2017. The proposed framework suggests that researchers could engage a broader demographic if they shape research design and advertising to perform functions that participants are seeking to achieve. The framework provides a novel and useful conceptualisation of recruitment which could help to inform public engagement in research design, researcher training and research policy. This framework challenges researchers to investigate the goals of the potential participants when designing a study's advertising and procedures. © 2017 John Wiley & Sons Ltd.

  3. Brief introductory guide to agent-based modeling and an illustration from urban health research

    Directory of Open Access Journals (Sweden)

    Amy H. Auchincloss

    2015-11-01

    Full Text Available Abstract There is growing interest among urban health researchers in addressing complex problems using conceptual and computation models from the field of complex systems. Agent-based modeling (ABM is one computational modeling tool that has received a lot of interest. However, many researchers remain unfamiliar with developing and carrying out an ABM, hindering the understanding and application of it. This paper first presents a brief introductory guide to carrying out a simple agent-based model. Then, the method is illustrated by discussing a previously developed agent-based model, which explored inequalities in diet in the context of urban residential segregation.

  4. Brief introductory guide to agent-based modeling and an illustration from urban health research.

    Science.gov (United States)

    Auchincloss, Amy H; Garcia, Leandro Martin Totaro

    2015-11-01

    There is growing interest among urban health researchers in addressing complex problems using conceptual and computation models from the field of complex systems. Agent-based modeling (ABM) is one computational modeling tool that has received a lot of interest. However, many researchers remain unfamiliar with developing and carrying out an ABM, hindering the understanding and application of it. This paper first presents a brief introductory guide to carrying out a simple agent-based model. Then, the method is illustrated by discussing a previously developed agent-based model, which explored inequalities in diet in the context of urban residential segregation.

  5. A Case Study of Teaching Marketing Research Using Client-Sponsored Projects: Method, Challenges, and Benefits

    Science.gov (United States)

    Bove, Liliana L.; Davies, W. Martin

    2009-01-01

    This case study outlines the use of client-sponsored research projects in a quantitative postgraduate marketing research subject conducted in a 12-week semester in a research-intensive Australian university. The case study attempts to address the dearth of recent literature on client-sponsored research projects in the discipline of marketing.…

  6. FOCUS-GROUP AND ITS IMPACT IN THE QUESTIONNAIRE OF MARKETING RESEARCH ON THE ROMANIAN CAR MARKET

    Directory of Open Access Journals (Sweden)

    MANEA Constantin

    2010-12-01

    Full Text Available Designing a questionnaire is the most profound activity which makes an impact on a research in marketing. The investigation instrument finally determines the quality of this type of research. Never will a market research be able to exceed its questionnaire in point of quality. The present contribution succinctly itemizes a research project for the Romanian car market, emphasizing the importance of focus group, and appends, at the end, the concrete result, applied to the Romanian car market. The first part describes the hypotheses and sets out the objectives of the research, focusing on the market leader, i.e. Automobile Dacia Renault. The second section describes the practical process of designing the questionnaire, with a special stress laid on the impact of focus-group in the final version. The synthesis of focus group is materialized through a number of final remarks on the manner of concretely writing the questionnaire, which was put to practical use on the Romanian car market.

  7. Easing the adoption of agent-based modelling (ABM) in tourism research

    NARCIS (Netherlands)

    Johnson, Peter; Nicholls, Sarah; Student, Jillian; Amelung, Bas; Baggio, Rodolfo; Balbi, Stefano; Boavida-Portugal, Ines; Jong, de Eline; Hofstede, G.J.; Lamers, M.A.J.; Pons, Marc; Steiger, Robert

    2017-01-01

    Agent-based modelling (ABM) is an emerging approach in tourism research. Despite the natural fit between theories of tourism as a complex, interconnected system, and the generative approach supported in ABM, there has been only limited integration within mainstream tourism research. This research

  8. Research Study on the Migration of Clients on Banking Market

    Directory of Open Access Journals (Sweden)

    Cornelia Tureac

    2013-02-01

    Full Text Available In this paper we present the relevancy and importance of knowing the reasons on clients’migration to competitive banking institutions. The main reason of being the client of several banks isdue to the fierce competition between credit institutions,thusthe banking market has changed. Basedon a case study within the Raiffeisen Bank we researched and presented the reasons fordiscontinuation of banking tiesand the migration of clients to other banks. The used researchmethodology consisted of the application of analysis point of contact by sending a questionnairethrough which there could have been identified 105 migrating clients, out of which 89 were formerclients of Raiffeisen Bank. Since both in the specialized literatureand in practice there is very littleinformation about migration behavior of banking clients-especially in the category of small andmedium enterprises-the present research was not limited to the Raiffeisen Bank clients, but to all 105respondents whodiscontinued totally or partially their connection with the bank. It can be concludedthat the attitude of the bank clients has a considerable influence on the migration behavior. The most“infidel” banking clients are considered in the category of “clients oriented towards the conditions.”

  9. An extensible agent architecture for a competitive market-based allocation of consumer attention space

    NARCIS (Netherlands)

    P.J. 't Hoen (Pieter Jan); S.M. Bohte (Sander); E.H. Gerding (Enrico); J.A. La Poutré (Han)

    2002-01-01

    textabstractA competitive distributed recommendation mechanism is introduced based on adaptive software agents for efficiently allocating the ``customer attention space'', or banners. In the example of an electronic shopping mall, the task of correctly profiling and analyzing the customers is

  10. Cross-border electricity market effects due to price caps in an emission trading system: An agent-based approach

    International Nuclear Information System (INIS)

    Richstein, Jörn C.; Chappin, Emile J.L.; Vries, Laurens J. de

    2014-01-01

    The recent low CO 2 prices in the European Union Emission Trading Scheme (EU ETS) have triggered a discussion whether the EU ETS needs to be adjusted. We study the effects of CO 2 price floors and a price ceiling on the dynamic investment pathway of two interlinked electricity markets (loosely based on Great Britain, which already has introduced a price floor, and on Central Western Europe). Using an agent-based electricity market simulation with endogenous investment and a CO 2 market (including banking), we analyse the cross-border effects of national policies as well as system-wide policy options. A common, moderate CO 2 auction reserve price results in a more continuous decarbonisation pathway. This reduces CO 2 price volatility and the occurrence of carbon shortage price periods, as well as the average cost to consumers. A price ceiling can shield consumers from extreme price shocks. These price restrictions do not cause a large risk of an overall emissions overshoot in the long run. A national price floor lowers the cost to consumers in the other zone; the larger the zone with the price floor, the stronger the effect. Price floors that are too high lead to inefficiencies in investment choices and to higher consumer costs. - Highlights: • Cross-border effects of CO 2 policies were investigated with an agent-based model. • The current EU ETS might cause CO 2 price shocks and CO 2 price volatility. • A CO 2 auction reserve price does not lower welfare, but lowers CO 2 price volatility. • A national CO 2 price floor lowers consumer cost in the other countries. • A CO 2 price ceiling does not lead to an overshoot of emissions

  11. RECOMMENDATIONS REGARDING THE INSTITUTIONALIZATION OF MARKETING RESEARCH ACTIVITY IN ROMANIAN MICROCREDIT ORGANIZATIONS

    Directory of Open Access Journals (Sweden)

    Savescu Roxana Florenta

    2012-12-01

    Full Text Available As they mature, microcredit organizations in Romania are becoming aware of the importance of marketing in their current activities. Although marketing interventions should be considered important on all types of markets, the reality is that micro-credit companies in Romania have a limited institutional capacity to develop and implement marketing programs. This implies that marketing efforts should be focused and marketing needs should be prioritized, according to the appropriate level of market development (developing markets, growth markets and mature markets. The paper presents the results of an exploratory marketing research study regarding the marketing activity performed by microfinance institutions in Romania. The purpose of the research was to identify courses of action to institutionalize marketing research in the current activity of the subjects analyzed. It has been our intention to give a very practical dimension to the recommendations regarding the marketing information useful for microcredit organizations and categories of marketing research needing to be conducted regularly, making them applicable within the specific Romanian environment. Given the fact that on a national level scientific concerns about microfinance in Romania, in general or about marketing in the field of microfinance in particular are almost nonexistent, this thesis can be regarded as an innovation. This conclusion comes both from the investigation of existing literature and from the author's interviews with managers of microfinance institutions who have argued that this was the first time when Romanian academic institutions got interested in this sector. Potential beneficiaries of the results of this study are: managers of microcredit organizations interested in the development and sustainability of the institutions they manage; various national and international organizations interested in designing technical assistance programs in the areas identified as being

  12. Heterogenous Agents Model with the Worst Out Algorithm

    Czech Academy of Sciences Publication Activity Database

    Vácha, Lukáš; Vošvrda, Miloslav

    -, č. 8 (2006), s. 3-19 ISSN 1801-5999 Institutional research plan: CEZ:AV0Z10750506 Keywords : efficient market hypothesis * fractal market hypothesis * agents' investment horizons * agents' trading strategies * technical trading rules * heterogeneous agent model with stochastic memory * Worst out algorithm Subject RIV: AH - Economics

  13. Marketing in Higher Education. AAHE-ERIC/Higher Education Research Report No. 5, 1981.

    Science.gov (United States)

    Grabowski, Stanley M.

    Approaches to developing a successful marketing program for universities that is fair to both students and the academic integrity of the institution are considered. A comprehensive marketing plan includes market research, positioning, strategy formulation; recruitment/admission, communications, curriculum evaluation, retention, and evaluation.…

  14. Market Garden: a Simulation Environment for Research and User Experience in Smart Grids

    NARCIS (Netherlands)

    B.J. Liefers (Bart); F.N. Claessen (Felix); E.J. Pauwels (Eric); P.A.N. Bosman (Peter); J.A. La Poutré (Han)

    2014-01-01

    htmlabstractMarket Garden is a scalable research environment and demonstration tool, in which market mechanisms for smart energy systems and the interaction between end users, traders, system operators, and markets can be simulated. Users can create scenarios in a user-friendly editor in which a

  15. Climate services in the tourism sector - examples and market research

    Science.gov (United States)

    Damm, Andrea; Köberl, Judith; Prettenthaler, Franz; Kortschak, Dominik; Hofer, Marianne; Winkler, Claudia

    2017-04-01

    vulnerability of their tourism destination. In this project we analysed the impacts of +2 °C global warming on winter tourism demand in ski tourism related regions in Europe. In order to achieve the climate targets, tailored climate information services - for individual businesses as well as at the regional and national level - play an important role. The current market, however, is still in the early stages. In the ongoing H2020 projects EU-MACS (www.eu-macs.eu) and MARCO (www.marco-h2020.eu) (Nov 2016 - Oct 2018) Joanneum Research explores the climate services market in the tourism sector. The current use of climate services is reviewed in detail and in an interactive process key market barriers and enablers will be identified in close collaboration with stakeholders from the tourism industry. The analysis and co-development of new climate services concepts for the tourism sector aims to reduce the gaps between climate services supply and demand.

  16. Strategic bidding in electricity markets: An agent-based simulator with game theory for scenario analysis

    DEFF Research Database (Denmark)

    Pinto, Tiago; Praca, Isabel; Morais, Hugo

    2013-01-01

    the behavior that better fits their objectives. This model includes forecasts of competitor players’ actions, to build models of their behavior, in order to define the most probable expected scenarios. Once the scenarios are defined, game theory is applied to support the choice of the ac-tion to be performed......Electricity markets are complex environments, involving a large number of different entities, with specific charac-teristics and objectives, making their decisions and interacting in a dynamic scene. Game-theory has been widely used to sup-port decisions in competitive environments; therefore its...... application in electricity markets can prove to be a high potential tool. This paper proposes a new scenario analysis algorithm, which includes the application of game-theory, to evaluate and preview different scenarios and provide players with the ability to strategically react in order to exhibit...

  17. South African exporter performance: new research into firm-specific and market characteristics

    Directory of Open Access Journals (Sweden)

    Christopher May

    2012-05-01

    Full Text Available The export marketing performance of any firm is influenced by a multitude of different factors. Given the multi-faceted nature of the export market, this research study investigated specific factors such as how firm-specific characteristics, product characteristics, market characteristics and export marketing strategies impact on the export marketing performance of South African manufacturing firms. Some of the findings of this research study indicated that firm size, investment commitment and careful planning, as firm-specific characteristics, had a significant influence on export marketing performance. The relationship between export experience and export marketing performance was insignificant. The degree of pricing adaptation and product adaptation had a significant effect on export marketing performance, while this was not the case with respect to the degree of promotion adaptation and distributor support.

  18. Market review of Nuijamaa case Food Agent J&L Ltd

    OpenAIRE

    Lipponen, Milla

    2017-01-01

    The world has entered the era where national borders lose their significance, because of Globalization. People have noticed new business opportunities arising from abroad. Technological changes have made communication and traveling much easier, which also boosts international business operations. International business is one possibility for companies to start expanding their business and increase profit. This thesis is a market review which consists of a macro environmental analysis and...

  19. An analysis of market development strategy of a point-of-sale solutions provider's market research database

    OpenAIRE

    Medina, Ahmed

    2007-01-01

    This paper is a strategic analysis of Vivonet Inc. and its restaurant performance-benchmarking tool ZATA. Vivonet is a Point of Sales (POS) systems provider for the hospitality and the retail industry. Its ZATA product captures POS and other related information from restaurants and allows the restaurants to compare their performance with restaurants in their market segment. With ZATA, Vivonet has the opportunity to extend beyond the POS systems segment and compete in the market research i...

  20. Using case-mix information in strategic hospital marketing. Deriving market research from patient data.

    Science.gov (United States)

    Little, A

    1992-01-01

    Hospital survival requires adaptation, adaptation requires understanding, and understanding requires information. These are the basic equations behind hospital strategic marketing, and one of the answers may lie in hospitals' own patient-data systems. Marketers' and administrators' enlightened application of case-mix information could become one more hospital survival tool.

  1. The Integration of Immigrants Into the Labour Markets of the EU. IAB Labour Market Research Topics.

    Science.gov (United States)

    Werner, Heinz

    Integration of foreign workers into European Union (EU) labor markets was evaluated. Three indicators of labor market integration were analyzed: unemployment rate, employment rate, and self- employment rate. Results were drawn from the Labor Force Survey data compiled by Eurostat. Findings indicated that, in all EU countries, the unemployment rate…

  2. Labour Market Effects of Employment Protection. IAB Labour Market Research Topics.

    Science.gov (United States)

    Walwei, Ulrich

    The labor market effects of employment protection were examined in a study of Germany's employment protection regulations and their impact on employment practices and patterns. The following topics were considered: (1) the question of whether Germany's labor market problems are a result of regulations; (2) employment security as a subject of labor…

  3. 7 CFR 982.58 - Research, promotion, and market development.

    Science.gov (United States)

    2010-01-01

    ... development, and marketing promotion, including paid advertising, designed to assist, improve, or promote the... direct expenditures for such marketing promotion including paid advertising as may be authorized. The... promotion including paid advertising, that promotes the sale of hazelnuts, hazelnut products, or their uses...

  4. Online marketing and advertising research : Traditional Theories Revisited

    NARCIS (Netherlands)

    Yudhistira, Titah

    2016-01-01

    Online marketing and advertising instruments—and the ways in which consumers react to them—are always evolving, which results in ongoing gaps in knowledge. This dissertation aims to fill some of these gaps by providing a greater understanding of how the Internet impacts online marketing and

  5. The Google Online Marketing Challenge and Research Opportunities

    Science.gov (United States)

    Neale, Larry; Treiblmaier, Horst; Henderson, Vani; Hunter, Lee; Hudson, Karen; Murphy, Jamie

    2009-01-01

    The Google Online Marketing Challenge is an ongoing collaboration between Google and academics, to give students experiential learning. The Challenge gives student teams US$200 in AdWords, Google's flagship advertising product, to develop online marketing campaigns for actual businesses. The end result is an engaging in-class exercise that…

  6. ECONOMIC-LAW COLLISIONS IN FINANCIAL MARKETS RESEARCH

    Directory of Open Access Journals (Sweden)

    S. Naumenkova

    2013-11-01

    Full Text Available In the article different approaches in interpretation of the notion “financial market” itself, in investigating its functions and instruments are analyzed. The author shows specific usage of particular instruments of financial markets in different countries, draws a conclusion about growth of significance of instrumental structure of financial market for the Russian Federation.

  7. INSIGHTS INTO QUALITATIVE VARIABLES ASSESSMENT IN MARKETING RESEARCH

    Directory of Open Access Journals (Sweden)

    Laura Catalina Timiras

    2014-07-01

    Full Text Available In this paper we present a number of issues to be taken into account in assessing the marketing qualitative variables. Thus, the opinions, the preferences, the attitudes, etc. of the consumers are qualitative variables whose measurement requires the use of different scales presented in the literature and, where appropriate, the researcher must develop scales adapted to the particularities of the study undertaken. Using a certain scale it is not random action. The literature presents both comparative methods and non-comparative scaling methods. Each of these categories generates certain types of information, and also they are complementary in the evaluation of various products, brands, organizations etc. Thus, if in a non-comparative scaling method can get information about how a product is evaluated (favorable or unfavorable, for example by the respondents, comparative scaling method allows us to determine where that product is in a series of investigated competing products. Another aspect to be taken into account in the construction of the scales is the number of levels used. It is intended to obtain information with high degree of detail, but without the risk of increasing the rate of non-response due to inability of respondents to make assessments through scales with too many levels. Finally, the expression used to collect information from respondents is essential in obtaining accurate and comparable information, with the emphasis on avoiding ambiguity in drawing scales.

  8. Market and market development: The future of marketing research in the energy sector; Markt- und Marktentwicklung: Die Zukunft der Marktforschung im Energiemarkt

    Energy Technology Data Exchange (ETDEWEB)

    Keller, B.; Matzke, S. [Emnid-Institut GmbH und Co., Bielefeld (Germany)

    1999-09-06

    The results published in this article are part of a survey elaborated by the Emnid-Institut GmbH and Co., entitled ''Instrumente zur Martorientierung 1999: Marketing und Marktforschung aus Sicht der Fuehrungskraefte'' (unofficial title translation: Instruments for market orientation 1999: Marketing and market research from the angle of business executives). The survey is based on an opinion poll among members of managing boards of municipal utilities. (orig./CB) [German] Die im Beitrag vorgestellten Ergebnisse entstammen der Emnid-Studie 'Instrumente zur Marktorientierung 1999: Marketing und Marktforschung aus Sicht der Fuehrungskraefte'. Eine Emnid-Studie im Fruehjahr unter Vorstaenden von Stadtwerken, Bielefeld 1999. (orig.)

  9. Academic Researchers on the Project Market in the Ethos of Knowledge Capitalism

    Science.gov (United States)

    Brunila, Kristiina; Hannukainen, Kristiina

    2017-01-01

    How knowledge capitalism retools the scope of academic research and researchers is an issue which this article ties to the project market in the ethos of knowledge capitalism. In Finland, academic research has been forced to apply for funding in project-based activities reflecting European Union policies. The project market, which in this article…

  10. Market Research in Public Education: AASA Keeps Its Ear to the Ground to Devise Strategic Messages

    Science.gov (United States)

    Gross, Michael A.

    2004-01-01

    The importance of marketing research can be gauged simply through an examination of the wide range of organizations that use research. These organizations include small and large businesses, manufacturing and technology companies, policymakers, nonprofit organizations and government agencies. Marketing research focuses on the identification of…

  11. 75 FR 14131 - Effect on Propane Consumers of the Propane Education and Research Council's Operations, Market...

    Science.gov (United States)

    2010-03-24

    ... Propane Education and Research Council's Operations, Market Changes and Federal Programs AGENCY... Education and Research Council (PERC), in conjunction with the cumulative effects of market changes and... requirements under the Propane Education and Research Act of 1996 that established PERC and requires the...

  12. Research on market power and market structure: A direct measure of market power of internet platform enterprises

    Directory of Open Access Journals (Sweden)

    Baowen Sun

    2017-09-01

    Full Text Available Purpose – This paper aims to clear whether the monopoly structure of the internet industry has produced market power and discussed the welfare change of the internet industry monopoly. Design/methodology/approach – By using new empirical industrial organization methods and taking the e-commerce market as an example, the authors measured market power and economies of scale of the internet platform companies. Findings – Internet platform enterprises have formed scale economy, but it has not had market power, and the industry still maintains high levels of competition; also, the emergence of large enterprises may increase the welfare of consumers. Originality/value – The conclusion of this paper clarified actual competition status of internet industry and provided a new foothold for regulation and ideas for the traditional industry to crack the Marshall Conflict.

  13. Green Marketing Mix: A Review of Literature and Direction for Future Research

    OpenAIRE

    Prashant Kumar; Bhimrao Ghodeswar

    2015-01-01

    The purpose of this paper is to report the findings of a systematic review of literature in green marketing domain and to propose directions for future research. Green marketing issues are delineated from literature extending marketing orientation and marketing mix frameworks. As society becomes more concerned with the natural environment, businesses modify their behaviour in an attempt to address society's concerns. Based on the literature review, the conceptual review and direction for futu...

  14. A Research on Market Orientation of SMES in India: A Qualitiative Approach.

    OpenAIRE

    Jaggi, Rajiv Raja

    2007-01-01

    Market orientation is a very challenging subject in the marketing literature and its significance is being recognised gradually in theoretically as well in practical application. There have been various studies showing the positive effect of market orientation on the performance of large firms. But there has not been enough research about the market orientation of small and medium enterprises (SMEs). Taking into consideration the growing importance of SME sector in various economies especiall...

  15. Use of market research data by state chronic disease programs, Illinois, 2012-2014.

    Science.gov (United States)

    Amerson, Nancy L; Arbise, Benjamin S; Kelly, Nora K; Traore, Elizabeth

    2014-09-25

    Market research data complement traditional epidemiologic data by allowing users to examine health behavior and patterns by census block or census tract. Market research data can identify products and behaviors that align or do not align with public health program goals. Illinois is a recipient of an award from the Directors of Health Promotion and Education to use industry market research data collected by The Nielsen Company for public health purposes. Illinois creates customized community profiles using market research data on tobacco use characteristics to describe the demographics, habits, and media preferences of smokers in certain locations. Local agencies use profiles to plan and target marketing initiatives, reach disparate groups within overall community populations, and restructure program objectives and policy initiatives. Local market research data provide detailed information on the characteristics of smokers, allowing Illinois communities to design public health programs without having to collect data on their own.

  16. MARKETING RESEARCHES OF THE POPULATIONS HEALTH STATE AS A FACTOR OF DEMAND FORMATION IN THE MARKET OF PAID MEDICAL SERVICES

    Directory of Open Access Journals (Sweden)

    Nataliia Hrechanyk

    2017-08-01

    Full Text Available The state of health of the population is one of the most important indicators of the well-being of the nation. Important directions of health care reform are optimization of management, rational distribution of limited financial resources, efficient use of material resources, introduction of health insurance, restructuring of treatment and preventive care to the people. Marketing of medical services market is one of the most complex types of marketing. Because it is medical services that are connected with the protection and maintenance of the most important values ​​of a person - life and health. The market for medical services is a combination of socio-economic relations in the healthcare sector. The most important components of the analysis of any market, including the market of medical services, are marketing research, which is a systematic collection, processing, analysis of data and information in order to formulate proposals for effective activities on it. In the field of public health, marketing can be defined as a complex process of planning, economic substantiation and management of the process of provision of medical services, the formation of a pricing policy of the medical-preventive process, ensuring effective communication with patients. The purpose of the study is to identify the health of the population and determine the demand factors for paid health services and their demand. The main task set before market research on the health of the population is the formation and provision of benefits to consumers that meet their needs for qualified medical care and quality of life. The research methods used in the work are based on probabilistic, stratified, quota, representative samples for the entire population of Ivano-Frankivsk and Ivano-Frankivsk region. The obtained results allow us to give a realistic assessment of the main trends and allow us to assess the potential of socio-economic adaptation of the population in the

  17. New roles and strategies of a research council: intermediation of the principal-agent relationship

    NARCIS (Netherlands)

    van der Meulen, Barend

    2003-01-01

    Research councils have mediated the principal-agent relation between government and science: they are expected to mediate the political and policy interests in scientific research into the world of science and technology and promote the interests of science and technology in the policy world.

  18. Getting personal with marketing research: A first year teaching innovation. A Practice Report

    Directory of Open Access Journals (Sweden)

    Mary FitzPatrick

    2010-07-01

    Full Text Available ‘Research’ can be a challenging topic for lecturers to teach, and a dry subject for students to learn. This paper presents a teaching innovation that involves first year students personally in the topic of marketing research - both as participant/producers of the research data and as clients/end-users of the marketing research. The teaching/learning innovation is based on pedagogical principles to make research theory accessible by bringing marketing research to life. It begins with personal data produced by the students, which is collated and then presented in the lectures, overlaid on a collage of the students’ ID photos to make the innovation visually engaging and to illustrate a real-life application of the marketing research process. For the students, this application that describes their own behaviours and opinions is immediately relevant. For us as teachers it is an exciting teaching activity that simultaneously demonstrates the practice, benefits, and processes of marketing research.

  19. Agent-Based Smart Grid Market Simulation with Connection to Real Infrastructures

    DEFF Research Database (Denmark)

    Santos, Gabriel; Pinto, Tiago; Gomes, Luis

    2015-01-01

    The consensus behind Smart Grids (SG) as one of the most promising solutions for the massive integration of renewable energy sources in power systems has led to the practical implementation of several prototypes and pilots that aim at testing and validating SG methodologies. The urgent need...... to accommodate such resources of distributed and intermittent nature and the impact that a deficient management of energy sources has on the global population require that alternative solutions are experimented. This paper presents a multi-agent based SG simulation platform that is connected to physical...

  20. Markets and institutions: relations agents/regulators. The new power of Spanish Autonomous Communities

    International Nuclear Information System (INIS)

    Guayo Castiella, I. de

    2007-01-01

    The implementation in Spain of the 2003 European Directive on common rules for the internal market for electricity implies a more precise determination of who are the regulatory authorities, as well as which powers enjoy each of them; in Spain, also, the implementation process, relating to the regulatory authorities issues, including the competence of the Autonomous Communities. The implementation process has taken place soon after new Statutes of a number of Autonomous Communities have been passed, where energy issues, at least apparently, are subject to a new treatment. (Author) 25 refs

  1. Application of the System Approach to Financial Services Market Research

    Directory of Open Access Journals (Sweden)

    Dubyna Maksym V

    2016-08-01

    Full Text Available The article analyzes the nature of the financial services market by using the system approach methodology. In particular, the attention is focused on the already existing conceptual approaches to defining the nature of this market, their basic aspects are analyzed. The use of the system approach allowed to identify the essence of the financial services market as a single, complex system, which is proposed to be considered as an aggregate number of consumers and providers of financial services operating within a single economic space, their relationships emerging to meet different in their nature demands for financial services, with their interrelation being associated with movement of financial resources within this space and partially accompanied by processes of transformation of temporary free funds of economic entities into credit and investment resources. In the article the system components and the relationships between them are determined, the elements of the environment are identified and their relationship with the market for financial services described.

  2. Marketing research of consumer preferences in juice products market in Kemerovo

    Directory of Open Access Journals (Sweden)

    T. F. Kiseleva

    2017-01-01

    Full Text Available In this paper, studies on juice products market in Kemerovo, preferences of Kemerovo residents buying juice products were conducted. With the help of the data obtained, the characteristics of juice products market in Kemerovo with the identification of the main suppliers of products were given. The object of the study in thiswork was the residents of Kemerovo. The purpose of the work was to study juice products market in Kemerovo, to investigate the preferences of Kemerovo residents buying juice products. The objectives of this work werethe following: characteristics of juice products market in Kemerovo, determining of the potential of the juice products market, analysis of the division of the market between producers, processing of the data obtained concerning the state of the juice products market in Kemerovo. The survey method was used to study the goals. Questioning is a method of collecting primary material in the form of a written survey of a large number of respondents to collect information on the state of certain aspects of the process under study. The questionnaire can cover a wide range of people, which makes it possible to minimize atypical manifestations, while personal contact with the respondent is not necessary. Another important advantage of the method is the convenience of performing mathematical processing of questionnaires. According to the processed questionnaires, advice of recommendation character, which is not mandatory for use, was given to the producers of juice products. Taking these recommendations into account, the manufacturer will be able to determine the characteristic and inherent features of the juice market in Kemerovo. Kemerovo residents were asked to answer a number of questions. The survey was conducted anonymously. The answers are informative and will be used for further study.

  3. Quality Control Versus Innovation in Research on Marketing

    OpenAIRE

    JS Armstrong

    2005-01-01

    Brownlie and Saren (this issue) claim that “few innovative papers appear in the top marketing journals.” They attribute this problem to incentive structures. They ask what steps might be taken by the various stakeholders to encourage the development and transmission of useful innovative ideas. Presumably, this means findings that might contribute to better practices in marketing management. I address the first two issues (the problem and why it occurs) by using empirical search by myself and ...

  4. Using prediction markets to estimate the reproducibility of scientific research

    Science.gov (United States)

    Dreber, Anna; Pfeiffer, Thomas; Almenberg, Johan; Isaksson, Siri; Wilson, Brad; Chen, Yiling; Nosek, Brian A.; Johannesson, Magnus

    2015-01-01

    Concerns about a lack of reproducibility of statistically significant results have recently been raised in many fields, and it has been argued that this lack comes at substantial economic costs. We here report the results from prediction markets set up to quantify the reproducibility of 44 studies published in prominent psychology journals and replicated in the Reproducibility Project: Psychology. The prediction markets predict the outcomes of the replications well and outperform a survey of market participants’ individual forecasts. This shows that prediction markets are a promising tool for assessing the reproducibility of published scientific results. The prediction markets also allow us to estimate probabilities for the hypotheses being true at different testing stages, which provides valuable information regarding the temporal dynamics of scientific discovery. We find that the hypotheses being tested in psychology typically have low prior probabilities of being true (median, 9%) and that a “statistically significant” finding needs to be confirmed in a well-powered replication to have a high probability of being true. We argue that prediction markets could be used to obtain speedy information about reproducibility at low cost and could potentially even be used to determine which studies to replicate to optimally allocate limited resources into replications. PMID:26553988

  5. Using prediction markets to estimate the reproducibility of scientific research.

    Science.gov (United States)

    Dreber, Anna; Pfeiffer, Thomas; Almenberg, Johan; Isaksson, Siri; Wilson, Brad; Chen, Yiling; Nosek, Brian A; Johannesson, Magnus

    2015-12-15

    Concerns about a lack of reproducibility of statistically significant results have recently been raised in many fields, and it has been argued that this lack comes at substantial economic costs. We here report the results from prediction markets set up to quantify the reproducibility of 44 studies published in prominent psychology journals and replicated in the Reproducibility Project: Psychology. The prediction markets predict the outcomes of the replications well and outperform a survey of market participants' individual forecasts. This shows that prediction markets are a promising tool for assessing the reproducibility of published scientific results. The prediction markets also allow us to estimate probabilities for the hypotheses being true at different testing stages, which provides valuable information regarding the temporal dynamics of scientific discovery. We find that the hypotheses being tested in psychology typically have low prior probabilities of being true (median, 9%) and that a "statistically significant" finding needs to be confirmed in a well-powered replication to have a high probability of being true. We argue that prediction markets could be used to obtain speedy information about reproducibility at low cost and could potentially even be used to determine which studies to replicate to optimally allocate limited resources into replications.

  6. Research problems and trends of the pharmaceutical market Sudan as social oriented structure of the country

    OpenAIRE

    Олена Миколаївна Євтушенко; Осама Абузаїд Мохамед Нур Ахмед

    2016-01-01

    Aim: The research object was the definition of problems and tendencies of pharmaceutical market development of Sudan as the country which in recent years tries to pull through the consequence of political and economic crisis and to build the socially oriented model of the state.Methods: In the researches it has been used the marketing and economic analysis methods as well as the historical, logical, comparative and graphic methods.Results: The authors represented the marketing analysis result...

  7. Self-Organization, Resilience and Robustness of Complex Systems Through an Application to Financial Market from an Agent-Based Approach

    Science.gov (United States)

    Lucas, Iris; Cotsaftis, Michel; Bertelle, Cyrille

    This paper introduces the implementation of a computational agent-based financial market model in which the system is described on both microscopic and macroscopic levels. This artificial financial market model is used to study the system response when a shock occurs. Indeed, when a market experiences perturbations, financial systems behavior can exhibit two different properties: resilience and robustness. Through simulations and different scenarios of market shocks, these system properties are studied. The results notably show that the emergence of collective herding behavior when market shock occurs leads to a temporary disruption of the system self-organization. Numerical simulations highlight that the market can absorb strong mono-shocks but can also be led to rupture by low but repeated perturbations.

  8. Post-market clinical research conducted by medical device manufacturers: a cross-sectional survey.

    Science.gov (United States)

    Ross, Joseph S; Blount, Katrina L; Ritchie, Jessica D; Hodshon, Beth; Krumholz, Harlan M

    2015-01-01

    In the US, once a medical device is made available for use, several requirements have been established by the US Food and Drug Administration (FDA) to ensure ongoing post-market surveillance of device safety and effectiveness. Our objective was to determine how commonly medical device manufacturers initiate post-market clinical studies or augment FDA post-market surveillance requirements for higher-risk devices that are most often approved via the FDA's pre-market approval (PMA) pathway. We conducted a cross-sectional survey of 47 manufacturers with operations in California, Minnesota, and Massachusetts who market devices approved via the PMA pathway. Among 22 respondents (response rate =47%), nearly all self-reported conducting post-market clinical research studies, commonly between 1 and 5; only 1 respondent reported never conducting post-market clinical research studies. While manufacturers most often engaged in these studies to satisfy FDA requirements, other reasons were reported, including performance monitoring and surveillance and market acceptance initiatives. Risks of conducting and not conducting post-market clinical research studies were described through open-ended response to questions. Medical device manufacturers commonly initiate post-market clinical studies at the request of the FDA. Clinical data from these studies should be integrated into national post-market surveillance initiatives.

  9. Market dynamics as a driver towards the evolution of research needs

    African Journals Online (AJOL)

    Market dynamics offer positive (incentive) or negative (disincentive) feedback loops that shape the research needs for, or certain aspects of, a particular technology. Our case study results illustrate how market dynamics have influenced the evolution of research needs in the wastewater treatment sector, with specific ...

  10. 76 FR 14562 - Federal Acquisition Regulation; Additional Requirements for Market Research

    Science.gov (United States)

    2011-03-16

    ... and small disadvantaged business, should be exempt from market research requirements because the... subcontracting opportunities for small- business concerns. Careful attention to market-research strategies is an effective method for creating contract opportunities for small- business concerns. It provides them with an...

  11. Broadening Student Perspectives on Marketing Research Ethics: Development and Applications of a Teaching Module

    Science.gov (United States)

    Handlin, Amy

    2012-01-01

    This paper describes an ethics module developed by the author to engage marketing research students during the fall semester, when they are bombarded by political polls. The module matches ethically questionable polling practices to similarly troubling practices in marketing research. The goals are to show that ethical principles are not topic- or…

  12. 48 CFR 312.202(d) - Market research and description of agency need.

    Science.gov (United States)

    2010-10-01

    ... 48 Federal Acquisition Regulations System 4 2010-10-01 2010-10-01 false Market research and description of agency need. 312.202(d) Section 312.202(d) Federal Acquisition Regulations System HEALTH AND... for the Acquisition of Commercial Items 312.202(d) Market research and description of agency need...

  13. Research trends on Big Data in Marketing: A text mining and topic modeling based literature analysis

    Directory of Open Access Journals (Sweden)

    Alexandra Amado

    2018-01-01

    Full Text Available Given the research interest on Big Data in Marketing, we present a research literature analysis based on a text mining semi-automated approach with the goal of identifying the main trends in this domain. In particular, the analysis focuses on relevant terms and topics related with five dimensions: Big Data, Marketing, Geographic location of authors’ affiliation (countries and continents, Products, and Sectors. A total of 1560 articles published from 2010 to 2015 were scrutinized. The findings revealed that research is bipartite between technological and research domains, with Big Data publications not clearly aligning cutting edge techniques toward Marketing benefits. Also, few inter-continental co-authored publications were found. Moreover, findings show that research in Big Data applications to Marketing is still in an embryonic stage, thus making it essential to develop more direct efforts toward business for Big Data to thrive in the Marketing arena.

  14. A Content analysis of articles published in Journal of the School of Business Administration: Marketing and marketing research (1972-2007)

    OpenAIRE

    Bozbay, Zehra

    2012-01-01

    The study examined the trends of marketing articles published in Journal of the School of Business Administration, Istanbul University using content analysis method. The main objective of the study was to identify marketing and marketing research articles published in Journal of the School of Business Administration between years 1972-2007 and to assess publications' contents in order to determine the marketing trends. The trends and development in marketing were documented by the ...

  15. The Online Marketing Research on the Factors of Competitiveness of Enterprises in the Computer Accessory Market

    Directory of Open Access Journals (Sweden)

    Yashkina Oksana I.

    2017-04-01

    Full Text Available The article is aimed at identifyng the factors of competitiveness of enterprises in the market for computer accessories (on the example of the «ZONA51» store and suggesting certain actions as to creating and strengthening competitive advantages. The main competitors of the enterprise, which offer computer accessories, as well as the basic preferences of consumers in choosing the game-oriented computer accessories, have been explored. The study has found that price and active Internet communications are the main factors in the competitiveness of enterprises in the market for computer accessories. It is also important to use communicative channels such as «word-of-mouth marketing» for specific types of goods. The target audience of the products analyzed is young people, so it is also important to advertise resources near the places of youth gatherings to provide active communications. Further studies should consider the factors of competitiveness of Internet shops with different orientation.

  16. Research and Production Corporation Radiy activities within Canadian nuclear market

    International Nuclear Information System (INIS)

    Bakhmach, I.; Siora, O.; Kharchenko, V.; Sklyar, V.; Andrashov, A.

    2011-01-01

    This paper presents key results of RPC Radiy activities within Canadian nuclear market. RPC Radiy (located in Kirovograd, Ukraine) is a vendor which designs and produces digital safety I and C platform as well as turnkey applications, based on the platform, for NPPs (safety systems). The main feature of the Radiy Platform is the application of Field Programmable Gates Arrays (FPGA) as programmable components for logic control operations. Since 2009 RPC Radiy started to explore the possibility to conduct the expansion to Canadian nuclear market. The activities performed by RPC Radiy related to this direction are resulted in several joint projects with Canadian companies. (author)

  17. Marketing.

    Science.gov (United States)

    Chambers, David W

    2010-01-01

    There is not enough marketing of dentistry; but there certainly is too much selling of poor quality service that is being passed off as dentistry. The marketing concept makes the patient and the patients' needs the ultimate criteria of marketing efforts. Myths and good practices for effective marketing that will promote oral health are described under the traditional four "Ps" categories of "product" (best dental care), "place" (availability), "promotion" (advertising and other forms of making patients aware of available services and how to use them), and "price" (the total cost to patients of receiving care).

  18. Research on Standardization of Zhejiang Plastics City Online Trade Market

    Institute of Scientific and Technical Information of China (English)

    Cen Guanjun

    2006-01-01

    @@ Since the establishment of the online trading market for Zhejiang Plastics City in Yuyao, by using leading information technology we consolidate the business, logistics, information, and capital with purchasing, transportation,warehousing, forwarding, and distribution into an integrated online trading system in terms of standardization of each process.

  19. The Food Marketing Defense Model: Integrating Psychological Research to Protect Youth and Inform Public Policy.

    Science.gov (United States)

    Harris, Jennifer L; Brownell, Kelly D; Bargh, John A

    2009-12-01

    Marketing practices that promote calorie-dense, nutrient-poor foods directly to children and adolescents present significant public health risk. Worldwide, calls for government action and industry change to protect young people from the negative effects of food marketing have increased. Current proposals focus on restricting television advertising to children under 12 years old, but current psychological models suggest that much more is required. All forms of marketing pose considerable risk; adolescents are also highly vulnerable; and food marketing may produce far-reaching negative health outcomes. We propose a food marketing defense model that posits four necessary conditions to effectively counter harmful food marketing practices: awareness, understanding, ability and motivation to resist. A new generation of psychological research is needed to examine each of these processes, including the psychological mechanisms through which food marketing affects young people, to identify public policy that will effectively protect them from harmful influence.

  20. Bond Market Analysis: the Main Constraints in the Research of 21st Century

    Directory of Open Access Journals (Sweden)

    Ieva Astrauskaitė

    2013-09-01

    Full Text Available Searching for alternative source of bank financing, the view on capital market is taken. Recent research on capital market issues are arranged into four dimensions: theory and assumptions of efficient capital market, government’s role in it, other distortions and global interrelatedness. Main investigations are decentralized and visualized in “theoretical eight” model. Conclusions made on the diversity of interpretation of market efficiency, strongly expressed demand of information symmetry, soft actions of governments and the value of foreign performance in domestic markets. Furthermore, new approach to the classification of countries by their maturity in capital market is argued. The state of art of 2009-2012 of bond market and government debt is briefly described.

  1. SYSTEMIC RESEARCH MODEL OF DEVELOPMENT OF MARKETING THOUGHT AND EDUCATION IN CROATIA

    OpenAIRE

    Renko, Nataša

    2001-01-01

    The author conceived the model for systemic research of development of marketing thought and education in Croatia. The model consists of six elements which are completely interactive and have essential influence on development of marketing educational system. The model also helped to evaluate historical occurences which had preceded and influenced the present situation in Croatia, and which might have possible consequences to future development of marketing educational system in Croatia.

  2. How Can Asian Snack FuLoi Plan Successful Entering to Greater Helsinki Area? : Market research

    OpenAIRE

    Nguyen, Loc

    2014-01-01

    This thesis introduces the significant factors of market research and its importance when considering doing international business. Furthermore, it could be useful for investors who have same favour to enter Finnish market. The case company is Asian Snack FuLoi- a German food industry company looking for new market. The goal of this study was to investigate the possibility for a company to enter Finland in general and Greater Helsinki in particular. The thesis was structured with theor...

  3. Research of the structure and trends in the development of the logistics market in Ukraine

    Directory of Open Access Journals (Sweden)

    Olena Karpenko

    2017-12-01

    Full Text Available The purpose of the article is to study the structure and capacity of the Ukrainian logistics market. Based on the use of statistical methods, mathematical modeling, forecasting, the main development trends of the market of logistics services in Ukraine are determined. The research results can be used both in scientific sphere and for making investment decisions in the practice of players of the Ukrainian market.

  4. The marketing of high-tech innovation: research and teaching as a multidisciplinary communication task

    OpenAIRE

    Hasenauer, Rainer; Fi8lo, Peter; Störi, Herbert

    2013-01-01

    Economically successful high-tech innovation is one of the driving forces for global welfare. Like innovation half-life, break-even time to market or technology acceptance, effective multidisciplinary communication between engineering and marketing is a critical success factor. This paper aims to show the requirements of multidisciplinary communication in B2B marketing of high-tech innovation and methodical approaches in research and academic education: 1. Requirements in high-tech innovat...

  5. Mass Communication, Advertising, and Marketing Research at the Strategic and Operational Levels of War

    Science.gov (United States)

    2013-05-05

    EBSCOhost (accessed November 4, 2012): 157. 43 Ibid., 156. 44 Ibid., 163. 45 Chang, Chun-Tuan. 2011. “Guilt appeals in cause-related marketing ...Mass Communication, Advertising, and Marketing Research at the Strategic and Operational Levels of War by Colonel Ralph...Education of the Middle States Association of Colleges and Schools, 3624 Market Street, Philadelphia, PA 19104, (215) 662-5606. The Commission on

  6. Post-market clinical research conducted by medical device manufacturers: a cross-sectional survey

    Directory of Open Access Journals (Sweden)

    Ross JS

    2015-05-01

    Full Text Available Joseph S Ross, Katrina L Blount, Jessica D Ritchie, Beth Hodshon, Harlan M Krumholz Center for Outcomes Research and Evaluation, Yale-New Haven Hospital, New Haven, CT, USA Background: In the US, once a medical device is made available for use, several requirements have been established by the US Food and Drug Administration (FDA to ensure ongoing post-market surveillance of device safety and effectiveness. Our objective was to determine how commonly medical device manufacturers initiate post-market clinical studies or augment FDA post-market surveillance requirements for higher-risk devices that are most often approved via the FDA's pre-market approval (PMA pathway. Methods and results: We conducted a cross-sectional survey of 47 manufacturers with operations in California, Minnesota, and Massachusetts who market devices approved via the PMA pathway. Among 22 respondents (response rate =47%, nearly all self-reported conducting post-market clinical research studies, commonly between 1 and 5; only 1 respondent reported never conducting post-market clinical research studies. While manufacturers most often engaged in these studies to satisfy FDA requirements, other reasons were reported, including performance monitoring and surveillance and market acceptance initiatives. Risks of conducting and not conducting post-market clinical research studies were described through open-ended response to questions. Conclusion: Medical device manufacturers commonly initiate post-market clinical studies at the request of the FDA. Clinical data from these studies should be integrated into national post-market surveillance initiatives. Keywords: FDA, PMA pathway, post-market surveillance

  7. Past, Present, and Future Business-to-Business and Industrial Marketing Research

    DEFF Research Database (Denmark)

    Lindgreen, Adam; Di Benedetto, C. Anthony; Geersbro, Jens

    2018-01-01

    This editorial summarizes both the development and impact of Peter LaPlaca, in terms of his work with and for the industrial and marketing purchasing research community, using several different perspectives. It also offers an overview of what (former) editors of other business-to-business marketing...... management journals think of Peter LaPlaca. Following that, this editorial briefly reviews dominant topics in Industrial Marketing Management....

  8. Market Research and Socio-Political Consciousness in the Twentieth Century

    DEFF Research Database (Denmark)

    Schwarzkopf, Stefan

    2013-01-01

    of marketing as a professional field and academic discipline in the twentieth century. Design/methodology/approach – Based on archival research, the paper firstly establishes the biographical details of Abrams’ life and work. Secondly, the paper uses methodological and theoretical tools of historical sociology......Purpose – This paper investigates the case of the eminent British market researcher and social scientist Mark Alexander Abrams (1906 – 1994). Abrams’ career as a researcher spanned the six decades between the late 1920s and the late 1980s, and it bridged the gap between commercial market...... and consumer research on the one side and governmental social research on the other. By focusing on Abrams’ research strategies and career moves over these six decades, the paper establishes an alternative historical narrative to those that privilege the impact of capitalist market structures on the making...

  9. PROMOTIONS IN MUSIC MARKETING : A RESEARCH ON AMERICAN POPULAR MUSIC FOR THE CHINESE MARKET

    OpenAIRE

    Hu, Danna

    2011-01-01

    With the rapid international cultural integration, the American popular music has become more and more popular in the world wide. People around the world listen to it almost every day and love it in heart. With the economy gradually being open to the world, the music industry has grown dramatically in China with an increasing number of music companies entering the Chinese market. The readers will gain a good understanding of the current situation of American popular music and musical corporat...

  10. Conducting wine marketing research with impact in China: Guidelines for design, execution and dissemination

    OpenAIRE

    Justin Cohen; Larry Lockshin

    2017-01-01

    China is the fastest growing wine market, but conducting research there is fraught with a variety of issues. This article explores some of the issues the authors have dealt with in conducting wine marketing research in China over the last five years. We discuss issues with the design of research to focus on important issues for both academics and the industry. We relate the key problems in gaining proper translation and useful sampling procedures. Finally, we provide some guidelines for commu...

  11. Trend of research and development on clearance system for CBRNE agents

    International Nuclear Information System (INIS)

    Ishihara, Masayuki; Fujita, Masanori; Ishida, Natsuko; Hattori, Hidemi; Tachibana, Shoich; Nakamura, Shingo; Kanatani, Yasuhiro

    2013-01-01

    In a field of disaster for a wide variety of Chemical, Biological, Radiological, Nuclear, Explosive (CBRNE) agents which are harmful and deadly poisonous, it is crucial to effectively clear those agents for prevention of expanded damages and retrieval from damage. The clearance technologies in the CBRNE disaster field require to be safe for human body and to be friendly for the environments. In addition, they need scientific data-based evidences for their effectiveness and safety. The aim of this article is to view the trend of research on clearances of N, B and c agents in terms of rapidity, simplicity and economic rationality, and to deliberate on effective clearance system using adequate equipments and materials for detoxification, decomposition and removal of each contamination. (author)

  12. Project Swiftsure final report: Destruction of chemical agent waste at Defence Research Establishment Suffield. Special publication

    Energy Technology Data Exchange (ETDEWEB)

    McAndless, J.M.

    1994-04-01

    Project Swiftsure describes a three-year project at the Defence Research Establishment Suffield to safely destroy stockpiles of mustard lewisite, nerve agents and decontaminate scrap material which was stored on the DRES Experimental Proving Ground. Using both in-house and contracted resources, the agent waste was destroyed by chemical neutralization or incineration. With the exception of the arsenic byproducts from the lewisite neutralization process, all secondary waste generated by chemical neutralization was incinerated. Mustard in different forms was thermally destroyed using a transportable incinerator of commercial design. Extensive environmental monitoring and public consultation programs were conducted during the project. Results of the monitoring programs verified that the chemical warfare agents were destroyed in a safe, environmentally-responsible manner. jg p.329.

  13. RESEARCH ON THE INFLUENCE OF BLOWING AGENT ON SELECTED PROPERTIES OF EXTRUDED CELLULAR PRODUCTS

    Directory of Open Access Journals (Sweden)

    Tomasz Garbacz

    2015-11-01

    Full Text Available As a part of a more comprehensive research project, the present study was undertaken to investigate the effect of the type and content of blowing agents in the polymeric materials being processed on the structure and selected physical and mechanical properties of the obtained extrusion parts. In the experiment, the content of the blowing agent (0–2.0% by mass, fed into the processed polymer were adopted as a variable factor. In the studies presented in the article, the blowing agents of endothermic decomposition characteristics (Hydrocerol BIH 70, Hydrocerol BM 70 and the exothermic decomposition characteristics (PLC 751 occurring in the granulated form with a diameter of 1.2 to 1.8 mm were used. Based on the results of investigating porosity, porous structure image analysis as well as microscopic examination of the structure, it has been found that the favorable content of the blowing agent in the polymeric material should be of up to 0.8% by mass. With such a content of the blowing agent in the polymeric material, favorable strength properties are retained in porous parts, the pore distribution is uniform and the pores have similar sizes.

  14. A LITERATURE REVIEW ON CAUSE-RELATED MARKETING STRATEGIC ORIENTATION IN BUSINESS RESEARCH

    Directory of Open Access Journals (Sweden)

    Marcela Sefora Sana

    2015-07-01

    Full Text Available A long time economic and social objectives have been seen as competing, but academic researchers underline that this two directions may converge in certain situations. Companies belong to communities where they develop their activities. When the social goals of the communities are related to the main objectives of the company, sustaining a social cause could produce economic benefits, in this case corporate philanthropy and shareholders interest take the same direction. Cause-related marketing is a marketing concept that gained more interest in the last three decades and exemplifies how social and economic objectives are achieved in a strategic manner in promoting campaigns. Researches in business and non-profit organizations reveal that cause-related marketing campaigns sustain the growth of market share and sales, and help at improving brands image. More and more companies and non-profit organizations find cause-related marketing as a strategic tool suitable for building long term relations to the customers, for increasing brand awareness, for gaining a social responsible corporative image, for supporting local community or for producing transformation in sustaining causes at global or international level. The study analyses the definitions of cause-related marketing the presence and evolution of the concept in the academic literature, and marketing terms that are connected more often to this concept. Comparative to non-profit marketing concept, cause-related marketing gained a larger interest in literature. On the other side, corporate philanthropy is still a concept that gains more interest than cause-related marketing in academic literature, being a more commune way used by companies in collaboration to non-profit organizations. Tided to cause-related marketing concept literature review reveals concepts as: consumer behaviour, brand image and corporate social responsibility being more often analysed. The salience of the consumer perspective

  15. A History of Danish Advertising, Market Research, and Retailing: 1920-1960

    DEFF Research Database (Denmark)

    Madsen, Erik Kloppenborg

    2016-01-01

    The period from1920 to1960 witnessed the development of two new marketing institutions in Denmark; the advertising agency and the market research agency. And in the latter part of the period a much older and already established institution, retailing, underwent a complete transformation. Self...

  16. Good Research and Faculty Buy-in: 2 Keys to Effective Marketing

    Science.gov (United States)

    Blumenstyk, Goldie

    2008-01-01

    Effective marketing requires more than a sleek new logo. This article presents excerpts of an online discussion on the dos and don'ts of college marketing with Mary R. Stagaman, associate vice president for external relations at the University of Cincinnati. In this discussion, she noted that good research and faculty buy-in are the two keys to…

  17. A Research on the E-commerce Applied to the Construction of Marketing Model

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    The function of E-commerce is becoming more and more widely applied to many fields,which bring about some new challenges and opportunities for the construction of marketing model.It is proved that the more E-com- merce applied to the construction of marketing,the more precision of forecast for the enterprises can acquire,which is very helpful for the production and marketing of enterprises.Therefore,the research on the E-commerce applied to the construction of marketing is popular today.This paper applie...

  18. Research on power market technical analysis index system employing high-low matching mechanism

    Science.gov (United States)

    Li, Tao; Wang, Shengyu

    2018-06-01

    The power market trading technical analysis refers to a method that takes the bidding behavior of members in the power market as the research object, sums up some typical market rules and price trends by applying mathematical and logical methods, and finally can effectively assist members in the power market to make more reasonable trading decisions. In this paper, the following four indicators have been proposed: bidding price difference scale, extreme bidding price rate, dispersion of bidding price and monthly transaction satisfaction of electricity trading, which are the core of the index system.

  19. Research on Marketing Channel of Mobile Manufacturer Based on Analytic Hierarchy Process

    Institute of Scientific and Technical Information of China (English)

    XIONG Hui; LI Shi-ming; LAN Yong

    2006-01-01

    Research on "marketing channel" of mobile attracts much attention in these years,but there're only few articles referring to how to optimize the disposition of channel resources for mobile manufacturers. Based on a typically multiplex marketing channel system of mobile manufacturer, the analytic hierarchy process (AHP) structure model is established. Through the judgment matrix, simple and total hierarchy arrangement, consistent test, this paper gets the weight of each kind of marketing channel of mobile manufacturer. It provides the practical reference value for mobile manufacturers to distribute resources of marketing channels.

  20. Research Market Gap in Law Enforcement Technology: Lessons from Czech Security Research Funding Programmes

    Directory of Open Access Journals (Sweden)

    Luděk Moravec

    2014-12-01

    Full Text Available While security research funding schemes are nothing new to the EU (Horizon 2020 and FP7, or to several Member States, their priorities and procedures are usually decided administratively or shaped by advisory groups of varying membership. Only recently did the EU shift its focus to the role of end users in security research programmes, seeking their input in order to maximise the utility of funded solutions. Such a hint to limited usefulness of some industrial solutions is not exactly inconspicuous. This paper discusses the gap between the stated needs of law enforcement agencies in terms of R&D funding and the grant project applications in the area of law enforcement. It aims to define and describe the gap, and consequently the market opportunities, between the supply and demand sides represented by industry-driven grant project applications and end-user-formulated calls. The study is based on empirical data from two Czech security research funding programmes that have been running since 2010 and should deliver their results by 2015. It seeks to contribute some preliminary observations about the structure of both end user needs and industry capabilities in such a particular area as law enforcement technology.

  1. Intermarket Technical Research of the U.S. Capital Markets and the Czech Stock Market Performance

    Directory of Open Access Journals (Sweden)

    Jana Vychytilová

    2014-01-01

    Full Text Available Globalization of the capital markets increasingly leads the investors to understand the fundamentals and technicals of asset cross-correlations and the global asset allocation seems to be an important task. The paper measures product momentum correlations between the four leading global benchmarks Standard & Poor’s stock index, Thomson Reuters/Jefferies CRB index, 30-Year U.S. Treasury Bond Price index and Dollar Index and between these indices and the Czech stock PX index. Empirical results illustrate that statistically significant correlations between U.S. indices existed over some past period at the 95.0% confidence level. In addition, the significant relation between indices Standard & Poor’s stock index, Thomson Reuters/Jefferies CRB index and the Czech stock market PX during the past fifteen years has been detected. These conclusions were reached from an analysis of monthly data in the United States and the Czech Republic, from January 1999 to April 2014. The empirical results offer beneficial applications not only for investors to diversify their risk but also for policy-makers to allocate resources more efficiently.

  2. Book review ‒ “Ethics and Neuromarketing: Implications for Market Research and Business Practice”

    Directory of Open Access Journals (Sweden)

    Silviu Gabriel Szentesi

    2017-08-01

    Full Text Available Conceiving efficient marketing research tools, able to generate accurate and real data helps to prove scientifically the decision making in marketing. Starting from this practical need in market research, in the contemporary informational society, new ways of action and advancement appear due to the development of marketing, as well as the progress of information technology and the human brain scanning and magnetic resonance imaging techniques. In 2013, in the European Union, a flagship project began to support the development of researches concerning the carrying out of a human-type brain entitled: Human Brain Project, as part of Horizon 2020 FET (HBP, 2017. This project will allow the researchers to develop their knowledge in the field of neurosciences and their understanding in the human brain working.

  3. A marketing strategy for a nursing college

    Directory of Open Access Journals (Sweden)

    M. Pryde

    1995-03-01

    Full Text Available The objective of this study is to explore and describe a marketing strategy for a nursing college. An explorative and descriptive research design, within the context of a nursing college and affiliated hospitals, was followed. A literature study of marketing models was undertaken and the Delphi-method was utilised to determine the contribution of marketing staff and the possible content of a marketing strategy for a nursing college. The results were utilised to describe guidelines for such a strategy, consisting of marketers/marketing agents, target market, product, price, promotional activities, place and market research. Recommendations include the planning, implementation and evaluation of strategy, inservice training for potential marketing agents, inclusion of marketing as part of the formal education of tutors and nurse managers,as well as an impact study of the scholar as the main consumer.

  4. A marketing strategy for a nursing college.

    Science.gov (United States)

    Pryde, M; Muller, M

    1995-08-01

    The objective of this study is to explore and describe a marketing strategy for a nursing college. An explorative and descriptive research design, within the context of a nursing college and affiliated hospitals, was followed. A literature study of marketing models was undertaken and the Delphi-method was utilised to determine the contribution of marketing staff and the possible content of a marketing strategy for a nursing college. The results were utilised to describe guidelines for such a strategy, consisting of marketers/marketing agents, target market, product, price, promotional activities, place and market research. Recommendations include the planning, implementation and evaluation of strategy, inservice training for potential marketing agents, inclusion of marketing as part of the formal education of tutors and nurse managers, as well as an impact study of the scholar as the main consumer.

  5. Presence in a Three-Dimensional Test Environment: Benefit or Threat to Market Research?

    OpenAIRE

    Alma Berneburg

    2008-01-01

    In market research, the adoption of interactive virtual reality-techniques could be expected to contain many advantages: artificial lab environments could be designed in a more realistic manner and the consideration of “time to the market”-factors could be improved. On the other hand, with an increasing degree of presence and the notional attendance in a simulated test environment, the market research task could fall prey to the tensing virtual reality adventure. In...

  6. Four motivations for charitable giving: implications for marketing strategy to attract monetary donations for medical research.

    Science.gov (United States)

    Dawson, S

    1988-06-01

    Medical research foundations can compete more effectively for charitable dollars by being aware of motivations for giving when designing marketing strategy. The study tests the extent to which the motives of reciprocity, income, career, and self-esteem predict monetary giving to medical research. The results indicate that reciprocity and income motives are significant predictors of giving, as are household assets and age. Interpretation of these results leads to several suggestions for marketing strategy.

  7. Market-based process and product innovation in the food sector: A Danish research programme

    DEFF Research Database (Denmark)

    Grunert, Klaus G.; Baadsgaard, Allan

    1992-01-01

    This note informs about the Danish MAPP research programme, a collection of 15 research projects aimed at making product and process innovation in the food sector more market-based. The programme, which has an interdisciplinary base, but is geared towards marketing applications, is concerned...... with the organization of the innovation process, the interaction of consumer and producer criteria in product development, the assessment of long-term developments in the market environment and the role distribution system in product innovation. Innovation in both primary production and processing are considered....

  8. Consumer Behaviour in the Tourist Segmentation Process – a Marketing Research

    Directory of Open Access Journals (Sweden)

    Dumitrescu Luigi

    2015-04-01

    Full Text Available The study of consumer behaviour has become in recent decades increasingly important. Therefore, it is particularly important to understand what processes are acting in the black box of consumers of tourism services before taking any marketing decision. This paper presents a marketing research that aims to identify key dimensions of consumers of tourism services. The marketing research is based on online questionnaire sent by a representative sample shows a number of answers about consumers' purchasing intentions, the main influences on consumer attitudes, motives in choosing the holiday package, the main sources of information accessed in the process of choosing the tourism services, etc.

  9. The information determinants in marketing of a research and scientific institution

    Directory of Open Access Journals (Sweden)

    Bogdan Sojkin

    2014-03-01

    Full Text Available The article deals with information – based marketing of scientific research institutes, which has been named SAVE (Solution – Access – Value – Education. A proper use of marketing instruments requires information assets which are defined in terms of the essence, the scope and the form of the defined information needs. The essence, the form and the pattern of information needs in reference to SAVE has been defined and described in the case of scientific research institute. The specification of needs for each instrument and for various market participants has been included into the description.

  10. Research on technical trading and market efficiency : a trader's perspective

    OpenAIRE

    Vico-Ivanina, Julianna V.

    2012-01-01

    Research on the predictive power of technical analysis is a matter of controversy. The objective of this thesis is to look at the empirical research done on technical trading and see how the results can be used from a trader’s perspective. Some results provide strong support for the technical trading and propose useful trading strategies. However, there are some limitations regarding transaction costs, risk adjustment, and statistical tests. Technical research has developed new methodology ap...

  11. Global electricity transformation: The critical need for integrated market design and risk management research

    International Nuclear Information System (INIS)

    Hung-po Chao

    2006-01-01

    The past three decades transformed the electricity industry. The essential goals of liberalization have been to lower costs, improve reliability, and stimulate investment and innovations through establishment of competitive electricity markets, while also relying on market mechanisms to provide creative solutions to environmental and security problems. In many instances, these goals have been achieved, but the occurrence of some spectacular market failures have brought into question the whole restructuring effort. This paper reviews recent experiences with market reform and concludes that a significant cause of failure has been the rush to unbundle vertically integrated utilities without sufficient consideration of alternative ways to manage the risk of electricity market restructuring. In particular, there is a critical need for integrated market design and risk management research to improve the process of market transformation by taking a more evolutionary approach to discover a 'Third Way' above vertical integration and full unbundling. Such research can offer a crucial feedback link to the restructuring process by identifying important lessons to be learned from past experience and developing new analytical tools to help introduce more successful market designs for the future. (author)

  12. Research of competition in the function of positioning the organization in the business market

    Directory of Open Access Journals (Sweden)

    Jovičić Dragoljub

    2014-01-01

    Full Text Available All marketers tend to position their company and its products and/or services in the market the best they could. In this context, they must develop and implement in practice a complete marketing strategy, which is undoubtedly based on three concepts: segmentation, targeting and positioning. If marketers want to successfully separate the image of their company and its brand in the minds of potential customers and users in business market it is necessary to obtain and analyze a sufficient number of accurate and relevant information from the environment. Although pieces of information about customers, suppliers and other participants in the marketing channel are significant, latterly information about competition are more important. Without a thorough and continuous research and monitoring of competition, marketers could not provide management of the company with relevant information about competing organizations, which would result in an absolutely negative impact on the quality of future management decisions. In this context, the subject of this paper is theoretical analysis of competition, and the aim of the research is to assess the real attitudes of managers in the Serbian market of styrofoam and styrodur, about the most relevant characteristics of the competition - which have a strong impact on organization's operations.

  13. Interacting agents in finance

    NARCIS (Netherlands)

    Hommes, C.; Durlauf, S.N.; Blume, L.E.

    2008-01-01

    Interacting agents in finance represent a behavioural, agent-based approach in which financial markets are viewed as complex adaptive systems consisting of many boundedly rational agents interacting through simple heterogeneous investment strategies, constantly adapting their behaviour in response

  14. A typology of health marketing research methods--combining public relations methods with organizational concern.

    Science.gov (United States)

    Rotarius, Timothy; Wan, Thomas T H; Liberman, Aaron

    2007-01-01

    Research plays a critical role throughout virtually every conduit of the health services industry. The key terms of research, public relations, and organizational interests are discussed. Combining public relations as a strategic methodology with the organizational concern as a factor, a typology of four different research methods emerges. These four health marketing research methods are: investigative, strategic, informative, and verification. The implications of these distinct and contrasting research methods are examined.

  15. Quantitative Market Research Regarding Funding of District 8 Construction Projects

    Science.gov (United States)

    1995-05-01

    The primary objective of this quantitative research is to provide information : for more effective decision making regarding the level of investment in various : transportation systems in District 8. : This objective was accomplished by establishing ...

  16. RESEARCH ON CONSUMER BEHAVIOUR ON BUCHAREST MEAT MARKET

    Directory of Open Access Journals (Sweden)

    Agatha POPESCU

    2013-01-01

    Full Text Available The paper aimed to analyze consumer behavior for meat on Bucharest market, using a sample of 100 individuals, representatives as age, sex and profession, who were interviewed within a structured questionaire based survey on their preference to buy and consume meat. The answers were processed using the semantic differential and Likert Scale. The obtained results pointed out that white meat is the top preference, because it is healthier and its price is more acceptable compared to red meat. However, men prefer red meat, no matter its price. The most prefered meat sorts in order of their importance are chicken meat, pork and beef. Consumers prefer to buy 1-2 kg fresh meat from supermarket every 2-3 days. Income/family and meat pice are the major factors limiting the amount of consumed meat and buying frequence. The term of availability and meat origin have become more and more important criteria on which buying decision is based, besides meat quality. All consumers prefer to consume Romanian meat which is tasty and has a pleasant flavor. As a conclusion, consumers expectations from meat producers are related to a large variety of meat of a higher quality. Also, presentation form in packed portionated meat parts on the shelf as wellas hygiene come on the next positions from consumers side in order to satisfy their needs better.

  17. Market Research for Effective Competition in the Federal Procurement Process.

    Science.gov (United States)

    1987-12-01

    Distribution Costs 5. Manufacturing Costs 6. Vendor Attitude 7. Vendor Sales Strategy 8. Countertrade Figure 4. Research on Vendors Source: Summarized by the...subjects would be lease or buy, purchase of source of supply, and countertrade with vendors. The general area of research may be the same at a Navy ICP and...anticipate the vendor’s actions and design a purchasing stategy to provide for continued supply of needed items at lowest cost. Countertrade . Locating

  18. Transferring diffractive optics from research to commercial applications: Part II - size estimations for selected markets

    Science.gov (United States)

    Brunner, Robert

    2014-04-01

    In a series of two contributions, decisive business-related aspects of the current process status to transfer research results on diffractive optical elements (DOEs) into commercial solutions are discussed. In part I, the focus was on the patent landscape. Here, in part II, market estimations concerning DOEs for selected applications are presented, comprising classical spectroscopic gratings, security features on banknotes, DOEs for high-end applications, e.g., for the semiconductor manufacturing market and diffractive intra-ocular lenses. The derived market sizes are referred to the optical elements, itself, rather than to the enabled instruments. The estimated market volumes are mainly addressed to scientifically and technologically oriented optical engineers to serve as a rough classification of the commercial dimensions of DOEs in the different market segments and do not claim to be exhaustive.

  19. Research on Capacity Addition using Market Model with Transmission Congestion under Competitive Environment

    Science.gov (United States)

    Katsura, Yasufumi; Attaviriyanupap, Pathom; Kataoka, Yoshihiko

    In this research, the fundamental premises for deregulation of the electric power industry are reevaluated. The authors develop a simple model to represent wholesale electricity market with highly congested network. The model is developed by simplifying the power system and market in New York ISO based on available data of New York ISO in 2004 with some estimation. Based on the developed model and construction cost data from the past, the economic impact of transmission line addition on market participants and the impact of deregulation on power plant additions under market with transmission congestion are studied. Simulation results show that the market signals may fail to facilitate proper capacity additions and results in the undesirable over-construction and insufficient-construction cycle of capacity addition.

  20. The Romanian Consumer And Online Marketing – An Exploratory Research Approach

    Directory of Open Access Journals (Sweden)

    Pantea Carmen

    2008-04-01

    Full Text Available In recent decades, online marketing has been quickly overtaking the traditional means of marketing due to several reasons, such as: low costs, the growing number of internet users and the long lasting relationship developed with them, the effortless usage of the web and of the online marketing tools. Online marketing is done by those individuals or organizations which exchange ideas and offers by using computers, online networks and interactive media, in order to reach their marketing objectives. The results of an exploratory research in terms of the consumers’ exposure, their behavior in relationship with the specific campaigns oriented toward them and the future of the online and offline direct communication at the level of the pre-defined target segments are presented in a comparative manner: online versus offline direct communication tools.

  1. Marketing research concentrating on households as electricity consumers; Marktforschung bei Haushaltskunden

    Energy Technology Data Exchange (ETDEWEB)

    Borch, G. [Berliner Kraft- und Licht (BEWAG)-AG, Berlin (Germany); Nickel, M. [VDEW-Hauptgeschaeftsstelle, Frankfurt am Main (Germany)

    1998-07-13

    The emerging competition on the electric power market is expected to be primarily used in the beginning by industrial or commercial customers. In Germany, households will also have free access to the competitive market right after deregulation of the market, so that private customers may likewise wish to exploit their chances and electric utilities should continue to consider the private households in their marketing concepts. The German electric power companies launched a variety of marketing research projects concentrating on the households. The article here analyses and explains the results. (orig./CB) [Deutsch] Der kommende Wettbewerb im Strommarkt wird sich zunaechst auf die grossen Geschaeftskunden konzentrieren. In Deutschland werden auch die Haushaltskunden von Anfang an freien Zugang zum Markt haben. Diese Chance werden viele Kunden nutzen wollen. Die deutschen Stromversorger muessen den Haushaltskunden deshalb weiterhin Aufmerksamkeit schenken. Die deutschen Stromversorger haben mit mehreren Marktforschungsprojekten den Strommarkt Haushalte unter verschiedenen Aspekten untersucht. Die Ergebnisse werden im vorliegenden Beitrag dargestellt. (orig.)

  2. Does the market demand a different kind of research?

    Directory of Open Access Journals (Sweden)

    Romano Del Nord

    2011-04-01

    Full Text Available The current situation calls for research to be directed towards strategic objectives for recovery aimed at the transferability of results. For technological research in architecture, this involves analysing critical situations in the processes of transforming the built environment and, in the first place, in the construction of public works. The article identifies them as the conflict between the main decision-making areas and the inefficiency of the procedural mechanisms introduced to overcome them. The assumption is the recovery of an ethical dimension, but research has a duty to promote a technical and managerial culture, which is currently lacking, and to develop tools that facilitate informed consultation among the players. Even at international level, priority should be given to acting on organizational process models that highlight transdisciplinary collaboration principles in real time and throughout the entire development of an intervention programme.

  3. Spatial analysis of private tanker water markets in Jordan: Using a hydroeconomic multi-agent model to simulate non-observed water transfers

    Science.gov (United States)

    Klassert, Christian; Yoon, Jim; Gawel, Erik; Sigel, Katja; Klauer, Bernd; Talozi, Samer; Lachaut, Thibaut; Selby, Philip; Knox, Stephen; Gorelick, Steven; Tilmant, Amaury; Harou, Julien; Mustafa, Daanish; Medellin-Azuara, Josue; Rajsekhar, Deepthi; Avisse, Nicolas; Zhang, Hua

    2017-04-01

    The country of Jordan is characterized by severe water scarcity and deficient public water supply networks. To address these issues, Jordan's water sector authorities have adopted a water rationing scheme implemented by interrupting piped water supply for several days per week. As in many arid countries around the world, this has led to the emergence of private markets of small-scale providers, delivering water via tanker trucks. On the one hand, these markets play a crucial role in meeting residential and commercial water demands by balancing the shortcomings of the public supply system. On the other hand, providers partially rely on illegal abstractions from rural ground and surface water sources, thereby circumventing regulatory efforts to conserve these resources. Private tanker water markets, therefore, provide a substantial contribution to consumer welfare while jeopardizing freshwater resource sustainability. Thus, a better understanding of these markets is of great importance for the formulation of policy interventions pursuing freshwater sustainability in a socially acceptable manner. Direct assessments of the size of these markets or their responses to policy interventions are, however, impeded by their partially illegal nature and the resulting lack of available information. To overcome this data collection challenge, we use a hydroeconomic multi-agent model developed in the Jordan Water Project to indirectly simulate country-wide tanker water market activities on the basis of demand and supply estimates. The demand for tanker water is conceptualized as a residual demand, remaining after a water user has depleted all available cheap and qualitatively reliable piped water. It is derived from residential and commercial demand functions on the basis of survey data. Tanker water supply is determined by farm simulation models calculating the groundwater pumping cost and the agricultural opportunity cost of tanker water. Finally, a spatial market algorithm

  4. Market researches on demand for dietary and prophylactic nutrition in the Saratov Region

    Directory of Open Access Journals (Sweden)

    Nikitinа T. A.

    2016-09-01

    Full Text Available In competitive and constantly changing market conditions special attention has been paid to market researches. The results of these studies become the basis for formation of sales estimates, and projected levels of revenues and profits from sales. Market researches are the essential condition to make offered goods successful at the market. It is market researches that help companies to realize the control of consumers' needs changing. The market researches on demand for dietary and prophylactic nutrition in the Saratov Region have been the research objective. In accordance with the given objective the following goals have been formed: 1 finding out the most spread diseases among the population; 2 determination of the average age of people suffering from one or another disease; 3 studying demand of products with food fiber additives; 4 analysis of respondent's preference regarding the addition of natural vegetable additives to foodstuff; 5 demand for dietary and prophylactic foodstuff among the population. Since the survey has been carried out among people suffering from various diseases, particular attention during the market research has been turned to the medical and prophylactic properties of food fibers to find out the attitude of the respondents to functional foodstuff. The dynamics of noninfectious diseases, the population health status depending on age, and increase of overweight people during 2012–2014 have been shown. As a result of questionnaire data processing it has been ascertained that the population is of low awareness regarding the necessity to consume foodstuff with radioprotective and chelator properties. The researches have demonstrated that dietary and prophylactic foodstuff is in demand and consequently the development of such products is reasonable.

  5. [Does co-operation research provide approaches to explain the changes in the German hospital market?].

    Science.gov (United States)

    Raible, C; Leidl, R

    2004-11-01

    The German hospital market faces an extensive process of consolidation. In this change hospitals consider cooperation as one possibility to improve competitiveness. To investigate explanations of changes in the German hospital market by theoretical approaches of cooperation research. The aims and mechanism of the theories, their relevance in terms of contents and their potential for empirical tests were used as criteria to assess the approaches, with current and future trends in the German hospital market providing the framework. Based on literature review, six theoretical approaches were investigated: industrial organization, transaction cost theory, game theory, resource dependency, institutional theory, and co-operative investment and finance theory. In addition, the data needed to empirically test the theories were specified. As a general problem, some of the theoretical approaches set a perfect market as a precondition. This precondition is not met by the heavily regulated German hospital market. Given the current regulations and the assessment criteria, industrial organization as well as resource-dependency and institutional theory approaches showed the highest potential to explain various aspects of the changes in the hospital market. So far, none of the approaches investigated provides a comprehensive and empirically tested explanation of the changes in the German hospital market. However, some of the approaches provide a theoretical background for part of the changes. As this dynamic market is economically of high significance, there is a need for further development and empirical testing of relevant theoretical approaches.

  6. Directions in healthcare research: Pointers from retailing and services marketing

    NARCIS (Netherlands)

    van Rompay, Thomas Johannes Lucas; Dijkstra, K.

    2010-01-01

    Purpose: Although the importance of the environment in relation to healing processes has been well established, empirical evidence for environmental effects on patient well-being and behavior is sparse. In addition, few attempts have been made to integrate insights from related fields of research

  7. Directions in healthcare research : Pointers from retailing and services marketing

    NARCIS (Netherlands)

    Van Rompay, Thomas J L; Tanja-Dijkstra, Karin

    Purpose: Although the importance of the environment in relation to healing processes has been well established, empirical evidence for environmental effects on patient well-being and behavior is sparse. In addition, few attempts have been made to integrate insights from related fields of research

  8. R&D returns, market structure and research joint ventures

    DEFF Research Database (Denmark)

    Amir, Rabah

    2000-01-01

    (one firm endogenously exiting). Two research joint venture schemes and the noncooperative solution are compared. Due to built-in symmetry, a joint lab does not always lead to the best performance. Overall, our findings differ quite substantially from those based on strongly decreasing R&D returns...

  9. NREL Research Pushes Perovskites Closer to Market | News | NREL

    Science.gov (United States)

    even get close-to the above-20% efficiencies dominated by silicon solar panels. NREL researcher Kai Zhu ; Perovskites have a couple of major benefits over silicon solar panels. The silicon technology requires a high as excellent semiconductors. This means perovskite panels are more flexible than rigid silicon panels

  10. Quantitative data systemization and visualisation in marketing research: groceries selection determinants

    Directory of Open Access Journals (Sweden)

    Jitka Janová

    2010-01-01

    Full Text Available The paper aims to fill in the gap in effective interpretation of the results obtained when systemizing the marketing data by cluster analysis. The graphic visualization of the cluster analysis results is developed in the way the marketing information can be more easily readable and interpretable. Using the primary research data concerning decision making process of consumer when purchasing gro­ce­ries, the systemization of consumers using hierarchical cluster analysis is performed for several sets of consumers’ characteristics and for each case the graphic visualization is developed. The graphical information is interpreted and the marketing impacts of the results obtained by the cluster analysis and presented by the visualization are discussed. Range of possible applications of the procedure constructed encompasses also other spheres of primary and secondary marketing research and ge­ne­ral­ly is useful for the effective analyses of various statistical surveys.

  11. From the ideal market to the ideal clinic: constructing a normative standard of fairness for human subjects research.

    Science.gov (United States)

    Phillips, Trisha

    2011-02-01

    Preventing exploitation in human subjects research requires a benchmark of fairness against which to judge the distribution of the benefits and burdens of a trial. This paper proposes the ideal market and its fair market price as a criterion of fairness. The ideal market approach is not new to discussions about exploitation, so this paper reviews Wertheimer's inchoate presentation of the ideal market as a principle of fairness, attempt of Emanuel and colleagues to apply the ideal market to human subjects research, and Ballantyne's criticisms of both the ideal market and the resulting benchmark of fairness. It argues that the criticism of this particular benchmark is on point, but the rejection of the ideal market is mistaken. After presenting a complete account of the ideal market, this paper proposes a new method for applying the ideal market to human subjects research and illustrates the proposal by considering a sample case.

  12. [Thought on several problems of clinical revaluation of post-marketing herb research].

    Science.gov (United States)

    He, Wei; Xie, Yanming; Wang, Yongyan

    2010-06-01

    The revaluation of post-marketing herb is a complex research work, which concerns widely content and difficult to put it into practice. The starting of our country's revaluation post-marketing herb was comparatively late. It should profect it both in laws and regulations mechanism as well as technological specification. This article is try to focus on some attention problems in revaluation of postmarketing herb process. Such as the laws and regulations demand, the basement and the subject of revaluation of post-marketing herb.

  13. Research on Liquidity Risk Evaluation of Chinese A-Shares Market Based on Extension Theory

    Science.gov (United States)

    Bai-Qing, Sun; Peng-Xiang, Liu; Lin, Zhang; Yan-Ge, Li

    This research defines the liquidity risk of stock market in matter-element theory and affair-element theory, establishes the indicator system of the forewarning for liquidity risks,designs the model and the process of early warning using the extension set method, extension dependent function and the comprehensive evaluation model. And the paper studies empirically A-shares market through the data of 1A0001, which prove that the model can better describe liquidity risk of China’s A-share market. At last, it gives the corresponding policy recommendations.

  14. 77 FR 2031 - Proposed Information Collection; Comment Request; Market Research To Broaden and Deepen U.S...

    Science.gov (United States)

    2012-01-13

    ... (Census), and Export-Import Bank (Ex-Im) have formed a project team to conduct market segmentation research and analysis. The market segmentation is a systematic approach for identifying clusters of... Request; Market Research To Broaden and Deepen U.S. Exporter Base AGENCY: International Trade...

  15. MARKETING VERDE NAS OPERAÇÕES DE AGENTES DE LOGÍSTICA DE DISTRIBUIÇÃO: ESTUDO DE CASO EM EMPRESA DE BASE TECNOLÓGICA

    Directory of Open Access Journals (Sweden)

    Tiago Hennemann Hilario da Silva

    2013-01-01

    Full Text Available Este estudo tem por objetivo explorar a utilização do marketing verde nas operações de agentes da logística do processo de distribuição. O referencial teórico utilizado foi baseado em duas subáreas de conhecimento: marketing verde em serviços e cadeia de suprimentos verde. O objeto de estudo foi uma organização de médio porte do ramo de tecnologia e fornecedora de soluções em automação industrial. A coleta de dados empíricos envolveu um estudo de caso único, a pesquisa do tipo exploratória qualitativa e a aplicação dos métodos observação participante e entrevistas semiestruturadas. Os dados coletados foram examinados por meio da técnica de análise de conteúdo. Os resultados revelaram que ações de marketing verde, nos agentes da logística de distribuição, são perceptíveis aos olhos de todos os participantes do processo, tanto internos como externos à organização, principalmente, aos clientes finais. A pesquisa identificou também necessidade de ações internas na organização e de melhorias nos processos “verdes” dos agentes de logística no processo de distribuição. Palavras-chave: Cadeia de suprimentos verde. Logística de distribuição. Marketing em serviços. Marketing verde.

  16. Capital Market Research in Accounting: Evidence from The Tehran Stock Exchange

    OpenAIRE

    Mohammad Namazi; Amin Nazemi; Mohamat Sabri Hassan

    2009-01-01

    The major purpose of this study is to classify and analyse capital market research conducted in the Tehran Stock Exchange Market (TSEM). Similar to Namazi and Nazemi’s (2005) review of Finance Studies on the TSEM in 1991–2003, we review, classify and analyse the significant Accounting Studies related to the TSEM. Consequently, by both employing content analysis and archival methodology and considering academic accounting courses and programs established by the Ministry of Science, Researc...

  17. Comprehension of marketing research textbooks among South African students: An investigation

    OpenAIRE

    Berndt, Adele; Petzer, Daniel; Wayland, Jane P.

    2014-01-01

    Reading is a skill people require in order to operate successfully in all spheres of life.  Mastering this skill is even more critical when pursuing academic studies. This study investigated the reading comprehension of final year undergraduate marketing students at a South African higher education institution (HEI) relating to their comprehension of marketing research textbooks. Two measurement instruments were used to test their reading comprehension. One instrument contained two passages f...

  18. Strategic planning and marketing research for older, inner-city health care facilities: a case study.

    Science.gov (United States)

    Wood, V R; Robertson, K R

    1992-01-01

    Numerous health care facilities, located in downtown metropolitan areas, now find themselves surrounded by a decaying inner-city environment. Consumers may perceive these facilities as "old," and catering to an "urban poor" consumer. These same consumers may, therefore, prefer to patronize more modern facilities located in suburban areas. This paper presents a case study of such a health care facility and how strategic planning and marketing research were conducted in order to identify market opportunities and new strategic directions.

  19. The INC. 500 and social media: Marketing research

    OpenAIRE

    Nora Ganim Barnes; Eric Mattson; Mira Marušić

    2008-01-01

    As a great challenge in communications, social media are widely accepted among the general population. Being very flexible and adaptable, they offer an opportunity of active participation to users, thus representing a public forum. This study presents the results of social media acceptance in the business world on a sample of the Inc. 500 companies in the US. The research found that familiarity, the value placed on social media and the use of different forms of social media are all related. T...

  20. Advancing Health Marketing Research and Policy Recommendations by Incorporating Source Perspectives.

    Science.gov (United States)

    Mackert, Michael; Guadagno, Marie; Champlin, Sara

    2015-01-01

    Communication researchers, recognizing the message sent is not necessarily the same as the message received, have incorporated the perspective of advertising professionals into the study of advertising effects. Health marketing research could similarly benefit from incorporating this largely absent perspective into the academic and policy debate surrounding the impact of advertising on health issues ranging from obesity to alcohol use. This commentary serves as a call to action to stakeholders in this academic and policy debate: focus on the perspective of advertising professionals to enrich health marketing and public health research in which advertising is the delivery vehicle for health messages.