WorldWideScience

Sample records for july-june marketing year

  1. 7 CFR 982.17 - Marketing year.

    Science.gov (United States)

    2010-01-01

    ... 7 Agriculture 8 2010-01-01 2010-01-01 false Marketing year. 982.17 Section 982.17 Agriculture Regulations of the Department of Agriculture (Continued) AGRICULTURAL MARKETING SERVICE (Marketing Agreements... WASHINGTON Order Regulating Handling Definitions § 982.17 Marketing year. Marketing year means the 12 months...

  2. 7 CFR 1205.320 - Marketing year.

    Science.gov (United States)

    2010-01-01

    ... 7 Agriculture 10 2010-01-01 2010-01-01 false Marketing year. 1205.320 Section 1205.320 Agriculture Regulations of the Department of Agriculture (Continued) AGRICULTURAL MARKETING SERVICE (MARKETING AGREEMENTS... Research and Promotion Order Definitions § 1205.320 Marketing year. Marketing year means a consecutive 12...

  3. 7 CFR 984.7 - Marketing year.

    Science.gov (United States)

    2010-01-01

    ... 7 Agriculture 8 2010-01-01 2010-01-01 false Marketing year. 984.7 Section 984.7 Agriculture Regulations of the Department of Agriculture (Continued) AGRICULTURAL MARKETING SERVICE (Marketing Agreements... Regulating Handling Definitions § 984.7 Marketing year. Marketing year means the twelve months from September...

  4. 7 CFR 985.9 - Marketing year.

    Science.gov (United States)

    2010-01-01

    ... 7 Agriculture 8 2010-01-01 2010-01-01 false Marketing year. 985.9 Section 985.9 Agriculture Regulations of the Department of Agriculture (Continued) AGRICULTURAL MARKETING SERVICE (Marketing Agreements and Orders; Fruits, Vegetables, Nuts), DEPARTMENT OF AGRICULTURE MARKETING ORDER REGULATING THE...

  5. First Year Digital Marketing Plan : Case: Arctos

    OpenAIRE

    Järvelin, Reetta

    2016-01-01

    Digital marketing is becoming increasingly important, as communication through digital chan-nels develops and some aspects of traditional marketing become irrelevant. Digital marketing focuses on current and relevant methods of reaching audiences, making it a valuable marketing asset for businesses. This thesis is a study into the field of digital marketing, including common tools and best practices. The thesis is a project-based thesis, which aims to create a complete digital marketing p...

  6. First Year Digital Marketing Plan : Case: Arctos

    OpenAIRE

    Järvelin, Reetta

    2016-01-01

    Digital marketing is becoming increasingly important, as communication through digital chan-nels develops and some aspects of traditional marketing become irrelevant. Digital marketing focuses on current and relevant methods of reaching audiences, making it a valuable marketing asset for businesses. This thesis is a study into the field of digital marketing, including common tools and best practices. The thesis is a project-based thesis, which aims to create a complete digital marketing p...

  7. 7 CFR 1207.310 - Fiscal period and marketing year.

    Science.gov (United States)

    2010-01-01

    ... marketing year. Fiscal period and marketing year mean the 12-month period from July 1 through June 30 of the... 7 Agriculture 10 2010-01-01 2010-01-01 false Fiscal period and marketing year. 1207.310 Section 1207.310 Agriculture Regulations of the Department of Agriculture (Continued) AGRICULTURAL...

  8. 7 CFR 1280.109 - Fiscal period and marketing year.

    Science.gov (United States)

    2010-01-01

    ... § 1280.109 Fiscal period and marketing year. Fiscal period and marketing year means the 12-month period... 7 Agriculture 10 2010-01-01 2010-01-01 false Fiscal period and marketing year. 1280.109 Section 1280.109 Agriculture Regulations of the Department of Agriculture (Continued) AGRICULTURAL...

  9. 7 CFR 1210.310 - Fiscal period and marketing year.

    Science.gov (United States)

    2010-01-01

    ... marketing year. Fiscal period and marketing year mean the 12 month period from January 1 to December 31 or... 7 Agriculture 10 2010-01-01 2010-01-01 false Fiscal period and marketing year. 1210.310 Section 1210.310 Agriculture Regulations of the Department of Agriculture (Continued) AGRICULTURAL...

  10. Freshmen Marketing: A First-Year Experience with Experiential Learning

    Science.gov (United States)

    Greene, Henry

    2011-01-01

    This paper describes an experiential learning activity designed for a New England university freshmen course, BUS101-Marketing First-Year Experience (FYE). The purpose of the activity is to teach basic principles of marketing, develop a general perspective of business, and provide FYE activities that facilitate the college transition. The specific…

  11. Freshmen Marketing: A First-Year Experience with Experiential Learning

    Science.gov (United States)

    Greene, Henry

    2011-01-01

    This paper describes an experiential learning activity designed for a New England university freshmen course, BUS101-Marketing First-Year Experience (FYE). The purpose of the activity is to teach basic principles of marketing, develop a general perspective of business, and provide FYE activities that facilitate the college transition. The specific…

  12. Multi-Year SSL Market Development Support Plan

    Energy Technology Data Exchange (ETDEWEB)

    Ledbetter, Marc R.

    2012-05-01

    This plan sets out a strategic, five year framework for guiding DOE's market development support activities for high-performance solid-state lighting (SSL) products for the U.S. general illumination market. The market development support activities described in this plan, which span federal fiscal years 2012 to 2016, are intended to affect the types of SSL general illumination products adopted by the market, to accelerate commercial adoption of those products, and to support appropriate application of those products to maximize energy savings. DOE has established aggressive FY16 goals for these activities, including goals for the types of products brought to market, the market adoption of those products, and the energy savings achieved through use of SSL products. These goals are for the combined effect of DOE's SSL market development support and R and D investment, as well as the leveraged activities of its partners. Goals include: (1) inducing the market introduction of SSL products achieving 140 lumens per Watt (lm/W) for warm white products, and 155 lm/W for cool white products, and (2) inducing sales of high-performance SSL products that achieve annual site electricity savings of 21 terawatt hours (0.25 quadrillion Btus primary energy) by FY16. To overcome identified market barriers and to achieve the above five year goals, DOE proposes to carry out the following strategy. DOE will implement a multi-year program to accelerate adoption of good quality, high performance SSL products that achieve significant energy savings and maintain or improve lighting quality. Relying on lessons learned from past emerging technology introductions, such as compact fluorescent lamps, and using newly developed market research, DOE will design its efforts to minimize the likelihood that the SSL market will repeat mistakes that greatly delayed market adoption of earlier emerging technology market introductions. To achieve the maximum effect per dollar invested, DOE will

  13. The labor market in Romania to the year 2020

    Directory of Open Access Journals (Sweden)

    Boscor, D.

    2011-01-01

    Full Text Available The paper presents the current situation of the Romanian labor market and trends for 2020 and the evolution of employment on regions and activity fields in 2010 in comparison to 2009. The most important areas where labour demand will increase are: sales, outsourcing, engineering, IT, finance, banking, environment protection, insurance, medicine and pharmacy, accounting. Other areas that will absorb more employees in the following five years are: hospitality industry, trade, constructions, energy field, marketing and public relations. The educational and training system will need to be reformed in order to train qualified staff for these fields.

  14. TRANSFORMATION IN BULGARIAN LABOR MARKET IN THE YEARS OF TRANSITION

    Directory of Open Access Journals (Sweden)

    Venelin Terziev

    2014-09-01

    Full Text Available The paper examines the dependency of labor market on positive and negative effects of cyclic recurrence and economic development. Probable scenarios of the dynamics in employment and unemployment in dependence of changes in gross domestic product (GDP and productivity in conditions of recession and following the start of economic revival are analyzed in accordance to the open character of Bulgarian economy and the specificity of Bulgarian model of transition predetermined by the impacts of outer influences and additional inner ones on the labor market, which verification is on the basis of the data for state-of-art of labor market in years of transition to market economy. The factor predestining the level of unemployment are investigated on the basis of input flows unemployment relating to macroeconomic and other outer measures, as well as the impact which would lead to decrease in the average duration of unemployment. The accent is on the necessity of establishment of a consecutive and sustainable strategy of economic development having a clear vision about the structuring of economy and labor demand in middle-term aspect, as founding in the flexibility of labor market and employment in the country.

  15. Fixed Income Market Efficiency: Evidence from Kenya's 10-Year ...

    African Journals Online (AJOL)

    market. Using the ARFIMA-FIGARCH model the statistical properties of yield changes and ... efficiency of the market in pricing fixed income securities. ... niche market for credit specialists into a mainstream asset class, whereby emerging market ... Promoting capital market development in Kenya has become an important ...

  16. Evaluation of a Tailored Direct-Mail Marketing Strategy for Recruiting the 19- to 23-Year-Old Market.

    Science.gov (United States)

    1983-05-01

    17AD-A12.9 860 EVALUATION OF A TAILORED DIRECT-MAIL MARKETING STRATEGY 1/ FOR RECRUITNG TH.U) WESAT INC ROCKVILLE MD K FERNANDES ET AL MAY 83 NPRDC...STANDARDS-1963-A EVALUATION OF A TAILORED DIRECT-MAIL MARKETING STRATEGY FOR RECRUITING THE 19- TO 23-YEAR-OLD MARKET APPRVEDFORPUBLIC RELE AnE [B...EVALUATION OF A TAILORED DIRECT-MAIL MARKETING STRATEGY FOR RECRUITING THE 19- TO 23-YEAR-OLD MARKET Kathleen Fernandes Navy Personnel Research and

  17. The marketing of social causes: the first 10 years.

    Science.gov (United States)

    Fox, K F; Kotler, P

    1980-01-01

    Social marketing, the application of marketing thinking and tools to the promotion of social causes, has proved successful in effectively promoting beneficial social change, and is expected to grow in scope, scale, and effectiveness. It has evolved through social advertising and social communication, and is increasingly employed by a growing number or organizations and government agencies. Increasingly, social communication and marketing are being added to social advertising. Family planning, heart disease prevention, and other health cases are cited as examples of the range and impact of social marketing applications. As advances in conceptualizing social marketing problems and evaluating the impacts of social marketing programs make them more effective, social marketing specialists should be expected to work on a wider range of social causes with increasing sophistication. The evaluation of social marketing is discussed. Situations calling for social marketing are also explored, program accomplishments outlined, and criticisms and obstacles examined.

  18. Pelvic Floor Stimulation Therapy Market: Future market projections for forthcoming years

    OpenAIRE

    Smita Deshmukh

    2016-01-01

    Transparency Market Research Reports incorporated a definite business overview and investigation inclines on "Pelvic Floor Stimulation Therapy Market". This report likewise incorporates more illumination about fundamental review of the business including definitions, requisitions and worldwide business sector industry structure.   Read Full Report: http://www.transparencymarketresearch.com/pelvic-floor-stimulation-devices-market.html

  19. 7 CFR 1219.10 - Fiscal period or marketing year.

    Science.gov (United States)

    2010-01-01

    ... SERVICE (MARKETING AGREEMENTS AND ORDERS; MISCELLANEOUS COMMODITIES), DEPARTMENT OF AGRICULTURE HASS AVOCADO PROMOTION, RESEARCH, AND INFORMATION Hass Avocado Promotion, Research, and Information...

  20. Marketing.

    Science.gov (United States)

    Doyle, Peter

    1987-01-01

    Explores the role of marketing in the modern firm and the key tasks of marketing management. Defines the term "marketing" and discusses it as an economic concept. Discusses three key marketing principals. (RKM)

  1. Taking Year-end Inventory on China's Auto Market

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    @@ From November 10 to 11, the 6th Annual China Auto Industry Development Summit, and Analysis and Survey on the China Auto Industry and Auto Parts Market for 2008, was held at the Beijing Central Garden Hotel. The event was co-sponsored by the China Machinery Industry Federation and the Liaoning Provincial Economic and Reform Commission.

  2. Shaping the Marketers of Tomorrow: An Analysis of 25 Years of Marketing Education Review

    Science.gov (United States)

    Morrison, Stacey A.; Blair, Amanda J.; McMullan, Kylie L.; Flostrand, Andrew

    2017-01-01

    This article presents a bibliometric analysis of "Marketing Education Review" from its inception in 1990 until 2014. A brief history of the journal is presented and its content is analyzed. In total, 706 articles were studied in terms of their authorship, manuscript, and content characteristics. Descriptive statistics provide an overview…

  3. Building Technologies Program Multi-Year Program Plan Technology Validation and Market Introduction 2008

    Energy Technology Data Exchange (ETDEWEB)

    None, None

    2008-01-01

    Building Technologies Program Multi-Year Program Plan 2008 for technology validation and market introduction, including ENERGY STAR, building energy codes, technology transfer application centers, commercial lighting initiative, EnergySmart Schools, EnergySmar

  4. Getting personal with marketing research: A first year teaching innovation. A Practice Report

    Directory of Open Access Journals (Sweden)

    Mary FitzPatrick

    2010-07-01

    Full Text Available ‘Research’ can be a challenging topic for lecturers to teach, and a dry subject for students to learn. This paper presents a teaching innovation that involves first year students personally in the topic of marketing research - both as participant/producers of the research data and as clients/end-users of the marketing research. The teaching/learning innovation is based on pedagogical principles to make research theory accessible by bringing marketing research to life. It begins with personal data produced by the students, which is collated and then presented in the lectures, overlaid on a collage of the students’ ID photos to make the innovation visually engaging and to illustrate a real-life application of the marketing research process. For the students, this application that describes their own behaviours and opinions is immediately relevant. For us as teachers it is an exciting teaching activity that simultaneously demonstrates the practice, benefits, and processes of marketing research.

  5. 7 CFR 929.250 - Marketable quantity and allotment percentage for the 2000-2001 crop year.

    Science.gov (United States)

    2010-01-01

    ... percentage if the total industry sales history increases due to established growers receiving additional sales history on acreage with four years sales or less. ... (Continued) AGRICULTURAL MARKETING SERVICE (Marketing Agreements and Orders; Fruits, Vegetables, Nuts...

  6. Marketing.

    Science.gov (United States)

    Chambers, David W

    2010-01-01

    There is not enough marketing of dentistry; but there certainly is too much selling of poor quality service that is being passed off as dentistry. The marketing concept makes the patient and the patients' needs the ultimate criteria of marketing efforts. Myths and good practices for effective marketing that will promote oral health are described under the traditional four "Ps" categories of "product" (best dental care), "place" (availability), "promotion" (advertising and other forms of making patients aware of available services and how to use them), and "price" (the total cost to patients of receiving care).

  7. US stock market efficiency over weekly, monthly, quarterly and yearly time scales

    Science.gov (United States)

    Rodriguez, E.; Aguilar-Cornejo, M.; Femat, R.; Alvarez-Ramirez, J.

    2014-11-01

    In financial markets, the weak form of the efficient market hypothesis implies that price returns are serially uncorrelated sequences. In other words, prices should follow a random walk behavior. Recent developments in evolutionary economic theory (Lo, 2004) have tailored the concept of adaptive market hypothesis (AMH) by proposing that market efficiency is not an all-or-none concept, but rather market efficiency is a characteristic that varies continuously over time and across markets. Within the AMH framework, this work considers the Dow Jones Index Average (DJIA) for studying the deviations from the random walk behavior over time. It is found that the market efficiency also varies over different time scales, from weeks to years. The well-known detrended fluctuation analysis was used for the characterization of the serial correlations of the return sequences. The results from the empirical showed that interday and intraday returns are more serially correlated than overnight returns. Also, some insights in the presence of business cycles (e.g., Juglar and Kuznets) are provided in terms of time variations of the scaling exponent.

  8. Two Years into the Journey: AACSB Assessment of Learning in a "Principles of Marketing" Course

    Science.gov (United States)

    Clinton, Steven R.; Marco, Gayle; Chu, Yun

    2009-01-01

    Using a "Principles of Marketing" course, the authors demonstrate how compliance with AACSB standards and assessment of learning has been undertaken at Robert Morris University over a two-year period. Learning goals and objectives are tied to a specific assessment instrument to provide an illustration of how broad conceptual ideas are…

  9. MARKET RESEARCH OF CARE GOODS FOR NEWBORNS AND FIRST YEAR CHILDREN

    Directory of Open Access Journals (Sweden)

    A. I. Ovod

    2015-01-01

    Full Text Available Comparative results of marketing research of care goods for newborns and first year children conducted in 2009 and 2014 showed that there were changes in the range of products and consumer preferences. The analysis revealed that the economic situation affected the determinants of choice in this category of goods and the location of purchasing. The findings should be considered by pharmaceutical companies in their procurement in order to improve their competitive position. 

  10. The electric power market, one year after the law vote; Le marche de l'electricite, un an apres le vote de la loi

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    2001-02-20

    This paper presents a first evaluation of the electric power market, one year after the the law of the 15 february 2000. To justify the good results, this paper analyses the following sectors of the market: the competition, the european market, the public information, the cost control of the electricity transport, the tariffs and the marketers of the french market. (A.L.B.)

  11. Russian Tire Market: Another Good News in the First Half Year%Russian Tire Market: Another Good News in the First Half Year

    Institute of Scientific and Technical Information of China (English)

    YanDing; Yan Ding

    2012-01-01

    Recently, Russian JSC Cordiant published an analysis report on Russian tire market in the first half year of 2012. In this report, the gross sales volume of all kinds of tires in Russian tire market in the first half year of 2012 were 30.6 million u- nits calculated by substance and RUB 130.9 billion calculated by currency, which increased by 19% and 21% compared with that of the same period of last year respectively. See Table 1 and Table 2 for the gross sales volume changes in Russian auto tire market calculated by substance and currency re- spectively.

  12. THE EVOLUTION OF ROMANIA'S LABOR MARKET, DURING THE LAST 20 YEARS

    Directory of Open Access Journals (Sweden)

    Vadasan Ioana

    2011-12-01

    Full Text Available In this paper, the authors will try to analyze the evolution of Romanias labor market, in the last nearly 22 years. More precisely, we will analyze the evolution of the number of employees, the number of pensioners, and the number of unemployed workers, in the mentioned period of time, and we will draw some conclusions. We consider that the dynamic of the labor market is an important indicator, showing both the economic situation, as well as its future evolution; this is why we have chosen to focus our study on it. In order to do so, using the data published by the National Institute for Statistics, and the National Agency for Labor Force Employment, we have noticed worrying evolutions for Romania's labor market: a decrease in the number of employees, an increase in the number of unemployed workers and pensioners, as well as an increase in the number of those who, although able to work, do not have and do not officially look for a workplace. In fact, this is a limit of our research, because those persons either work (abroad, or on the black market, either do look for a workplace, but are not registered as unemployed workers. Another limit of our research is related to the insufficient explanations related to the evolution of the different indicators. But our purpose was to offer an overview of the labor market for the last nearly 22 years, and to suggest some measures to be taken in the future. In order to do that, we have analyzed the evolution of the number of employees, the percentage of employees in the population able to work, the evolution of the number of unemployed workers, the evolution of the number of pensioners. Also, we have made a comparative analysis of the evolution of the number of employees and of the number of pensioners. Through this paper, we have tried to draw attention upon the worrying phenomena taking place on Romania's labor market, as well as upon the fact that our country should take urgent measures in order to

  13. Market

    Institute of Scientific and Technical Information of China (English)

    2008-01-01

    <正>Small engines slow car sales Auto production and sales remained stable in China last year, but growth was a bit slower because of lukewarm demand for vehicles of low engine displacement. China produced 8.88 million motor vehicles and sold 8.79 million, up 22.02 percent and 21.84 percent respectively over the previous year.

  14. Perceived stress among 20-21 year-olds and their future labour market participation ? an eight-year follow-up study

    OpenAIRE

    Trolle, Nanna; Lund, Thomas; Winding, Trine Nohr; Labriola, Merete

    2017-01-01

    Background Labour market participation among young adults is essential for their future socioeconomic status and health. The aim of this study was to investigate the association between perceived stress among 20?21 year-olds and their labour market participation 8 years later as well as investigate any potential gender differences. Methods A cohort of 1640 young adults born in 1983 completed a questionnaire in 2004 in which perceived stress was measured. The cohort was followed in a register ...

  15. [Surveillance of radioactive cesium in domestic foods on the Japanese market (Fiscal Years 2012 and 2013)].

    Science.gov (United States)

    Uekusa, Yoshinori; Nabeshi, Hiromi; Nakamura, Rika; Tsutsumi, Tomoaki; Hachisuka, Akiko; Matsuda, Rieko; Teshima, Reiko

    2015-01-01

    We surveyed the concentration of radioactive cesium in foods purchased at markets in areas where possible contamination has been a concern after the Fukushima accident. In fiscal years 2012 and 2013, we surveyed 1,735 and 1,674 foods, respectively, using a NaI (Tl) scintillation spectrometer for the screening test and a γ-ray spectrometer with a germanium semiconductor detector for the final test. Only 3 and 4 samples (0.2% of our total samples) exceeded the regulatory limit (100 Bq/kg) for radioactive cesium in fiscal years 2012 and 2013, respectively. Our surveillance indicates that the pre-shipment monitoring of foods by local governments has been working effectively.

  16. Marketing Study on Secondary Metal Futures Might be Finished Within This Year

    Institute of Scientific and Technical Information of China (English)

    2015-01-01

    Commissioned by Shanghai Futures Exchange,China Nonferrous Metals Industry Association Secondary Metal Branch is carrying out"Study on development and marketing of secondary nonferrous metal product futures variety"(ADC12 marketing feasibility study),according

  17. The International Journal of Research in Marketing (IJRM): Its conception and early years

    OpenAIRE

    Wierenga, Berend

    2008-01-01

    textabstractIJRM originated from the European Marketing Academy (EMAC) and it is its official journal. Since 1972, the Academy has organized annual marketing conferences in Europe, and, in 1981, it was decided that it was time for a journal.

  18. The International Journal of Research in Marketing (IJRM): Its conception and early years

    OpenAIRE

    Wierenga, Berend

    2008-01-01

    textabstractIJRM originated from the European Marketing Academy (EMAC) and it is its official journal. Since 1972, the Academy has organized annual marketing conferences in Europe, and, in 1981, it was decided that it was time for a journal.

  19. Competition in Retail Electricity Markets : An Assessment of Ten Years Dutch Experience

    NARCIS (Netherlands)

    Willems, Bert; Mulder, M.

    2016-01-01

    This paper examines a decade of retail competition in the Dutch electricity market and discusses market structure, regulation, and market performance. We find a proliferation of product variety, in particular by the introduction of quality-differentiated green-energy products. Product innovation cou

  20. 20 Years of Publications on Relationship Marketing in Brazil: An Analysis of the 1992 Academic Production a 2012

    Directory of Open Access Journals (Sweden)

    Luiz Henrique Lima Faria

    2014-03-01

    Full Text Available This work, using as sample the ENANPAD`s annals and the periodics RAE and RAUSP, analyzed the academic production on relationship marketing from 1992 to 2012. For this, we used, as basis methodological, six aspects observed in the study de Almeida, Lopes and Pereira (2006, which provided comparisons of results, allowing to build an overview of 20 years of research on relationship marketing in Brazil.    

  1. European gas markets and Russian LNG. Prospects for the development of European gas markets and model simulations of possible new LNG supplies from year 2000

    Energy Technology Data Exchange (ETDEWEB)

    Eldegard, Tom [Foundation for Research in Economics and Business Administration, Bergen (Norway)

    1996-07-01

    The study aims at clarifying the framework for possible LNG exports from Northern Russia and focuses on the European natural gas markets. The first stage provides general background information on the market structure and related topics. In the second stage this information is used to develop a formal market model and subject it to simulations with various assumptions of the future gas supply. The model is described and results from simulations are given. In the first stage facts from the history of the European natural gas market are outlined. Underlying conditions for the development of natural gas markets in Europe are addressed. The EU has been promoting trade liberalisation in the energy sector but most counties resist freer gas trade across the boarders. New infrastructure development for natural gas are either underway or planned. Some important projects are mentioned. Gas in a global perspective is discussed. The cost structure of the LNG chain is mentioned and an overview of existing LNG export capacities world-wide and major reception terminals in Europe and the USA is given. The second stage employs a scenario analysis to evaluate the economic effects of hypothetical LNG deliveries from Northern Russia. The model is developed for the analysis of West European natural gas markets and designed to allow users to create a structural system of interconnected producers and market regions. Basic assumptions for the evolution of natural gas markets till 2005 is developed and base case scenarios calculated for the years 2000 and 2005 and used as a point of reference for the alternative scenarios considered. According to the analysis the introduction of a new LNG supplier in the European gas market will inflict a substantial loss upon all the existing producers. The primary keys to this result are the assumptions made for gas demand and supply capacity. The LNG alternative will hardly be approved for purely economic reasons as long as the Russians maintain

  2. Marketing marketing

    OpenAIRE

    Alsem, K.J.

    2013-01-01

    In deze installatierede betoogt Karel Jan Alsem dat marketing een grotere strategische rol in organisaties zou moeten krijgen. Want marketing is bij uitstek de verbinding tussen klantwensen en het DNA van een organisatie. Doordat merken gemiddeld voor mensen niet heel belangrijk zijn, is goede branding en onderscheidende zichtbaarheid juist van belang. Met de groei van big data en het belang van onbewust gedrag, zullen vooral die marketeers in de toekomst succesvol zijn die de consument het b...

  3. The Month-of-the-year Effect in the Australian Stock Market: A Short Technical Note on the Market, Industry and Firm Size Impacts

    Directory of Open Access Journals (Sweden)

    George Marrett

    2011-03-01

    Full Text Available This short note examines the month-of-the-year effect in Australian daily returns using a regression-basedapproach. The results indicate that marketwide returns are significantly higher in April, July and Decembercombined with evidence of a small cap effect with systematically higher returns in January, August, andDecember. The analysis of the sub-market returns is also supportive of disparate month-of-the-year effects.However, only in the case of small cap firms and the telecoms industry do these coincide with the higherreturns associated with the January effect as typified in work elsewhere.This

  4. Perceived stress among 20-21 year-olds and their future labour market participation - an eight-year follow-up study.

    Science.gov (United States)

    Trolle, Nanna; Lund, Thomas; Winding, Trine Nohr; Labriola, Merete

    2017-03-31

    Labour market participation among young adults is essential for their future socioeconomic status and health. The aim of this study was to investigate the association between perceived stress among 20-21 year-olds and their labour market participation 8 years later as well as investigate any potential gender differences. A cohort of 1640 young adults born in 1983 completed a questionnaire in 2004 in which perceived stress was measured. The cohort was followed in a register of social benefits for 12 months in 2011-2012 and was categorized into active and passive labour market participation. Logistic regression was used to analyse the association between perceived stress and future labour market participation, taking into account effects of potential confounders. The analyses were stratified by gender. The effects of perceived stress on future labour market participation differed significantly among young women and young men (p = 0.029). For young men, higher levels of perceived stress reduced the risk of future passive labour market participation, when adjusting for socioeconomic factors, self-rated health and copings strategies (p = 0.045). For young women, higher levels of perceived stress increased the risk of future passive labour market participation, when adjusting for the same potential confounding factors, although unlike the men, this association was not statistically significant (p = 0.335). The observed gender difference has important implications from a public health point of view. Healthcare professionals might need to differentiate between the genders in terms of health communication, research and when developing preventive strategies.

  5. Marketing and Student Recruitment Practices at Four-Year and Two-Year Institutions, 2011. Noel-Levitz Report on Undergraduate Trends in Enrollment Management

    Science.gov (United States)

    Noel-Levitz, Inc, 2011

    2011-01-01

    What's working in student recruitment and marketing at the undergraduate level? To find out, Noel-Levitz conducted a 97-item, Web-based poll in April of 2011 as part of the firm's continuing series of benchmark polls for higher education. Among the findings: (1) The "top 10" most effective practices in 2011--across public and private, two-year and…

  6. Marketing marketing

    NARCIS (Netherlands)

    Alsem, K.J.

    2013-01-01

    In deze installatierede betoogt Karel Jan Alsem dat marketing een grotere strategische rol in organisaties zou moeten krijgen. Want marketing is bij uitstek de verbinding tussen klantwensen en het DNA van een organisatie. Doordat merken gemiddeld voor mensen niet heel belangrijk zijn, is goede brand

  7. The Development of Advertising and Marketing Education: The First 75 Years

    Science.gov (United States)

    Applegate, Edd

    2008-01-01

    Advertising and marketing education in colleges began in 1893, when Joseph Johnson of the University of Pennsylvania developed a curriculum in journalism that included information about advertising. Other universities developed curricula in journalism that included advertising in the late 1800s and early 1900s. Courses in marketing were offered in…

  8. Caregiver perceptions of the food marketing environment of African-American 3-11-year-olds: a qualitative study.

    Science.gov (United States)

    Baskin, Monica L; Herbey, Ivan; Williams, Ronnie; Ard, Jamy D; Ivankova, Nataliya; Odoms-Young, Angela

    2013-12-01

    To assess caregivers’ perceptions of the extent to which the food marketing environment influences food consumption among African-American children (aged 3–11 years) in order to generate potential strategies to make the marketing environment more favourable to healthier eating. Individual semi-structured interviews with caregivers were conducted by trained community leaders to ascertain their awareness of and perceptions about food marketing environments contributing to African-American children's food consumption. Six predominantly African-American communities in metro Birmingham, Alabama, USA with high proportions of school-age children and lower-income residents. Caregivers (n 25) were predominantly female (93 %) and either parents/guardians (64 %) or grandparents (28 %) of African-American children aged 3–11 years. Caregiver mean age was 43 years and 46 % had lived in their current residence for over 10 years. Caregivers reported all aspects of the food marketing matrix as supporting unhealthy eating among African-American youth. Child preference for foods higher in fat and sugar, lower pricing of less healthy foods, limited access to healthier food retailers and targeted advertisements were particularly influential on the food selection, acquisition and consumption of children. Company loyalty, corporate sponsorship of local events and conflicts over parental v. food company responsibility contributed to less consensus about the overall impact (positive or negative) of food companies in African-American communities. While caregivers perceived aspects of their food marketing environments as primarily contributing to unhealthy eating among African-American children, framing the demand for changes in the food marketing environments of African-American youth may be particularly challenging.

  9. Caregiver perceptions of the food marketing environment of African-American 3–11-year-olds: a qualitative study

    Science.gov (United States)

    Baskin, Monica L; Herbey, Ivan; Williams, Ronnie; Ard, Jamy D; Ivankova, Nataliya; Odoms-Young, Angela

    2014-01-01

    Objective To assess caregivers’ perceptions of the extent to which the food marketing environment influences food consumption among African-American children (aged 3–11 years) in order to generate potential strategies to make the marketing environment more favourable to healthier eating. Design Individual semi-structured interviews with caregivers were conducted by trained community leaders to ascertain their awareness of and perceptions about food marketing environments contributing to African-American children’s food consumption. Setting Six predominantly African-American communities in metro Birmingham, Alabama, USA with high proportions of school-age children and lower-income residents. Subjects Caregivers (n 25) were predominantly female (93 %) and either parents/guardians (64 %) or grandparents (28 %) of African-American children aged 3–11 years. Caregiver mean age was 43 years and 46% had lived in their current residence for over 10 years. Results Caregivers reported all aspects of the food marketing matrix as supporting unhealthy eating among African-American youth. Child preference for foods higher in fat and sugar, lower pricing of less healthy foods, limited access to healthier food retailers and targeted advertisements were particularly influential on the food selection, acquisition and consumption of children. Company loyalty, corporate sponsorship of local events and conflicts over parental v. food company responsibility contributed to less consensus about the overall impact (positive or negative) of food companies in African-American communities. Conclusions While caregivers perceived aspects of their food marketing environments as primarily contributing to unhealthy eating among African-American children, framing the demand for changes in the food marketing environments of African-American youth may be particularly challenging. PMID:23830058

  10. 75 FR 61253 - Final Fair Market Rents for Fiscal Year 2011 for the Housing Choice Voucher Program and Moderate...

    Science.gov (United States)

    2010-10-04

    ..., FY 2010 FMRs are updated using 2008 American Community Survey (ACS) data, and Consumer Price Index (CPI) rent and utility indexes through the year end of 2009. HUD continues to use ACS data in different... of publication in final form in the Federal Register. Each fair market rental in effect under this...

  11. 77 FR 64311 - Potential Market Impact of the Proposed Fiscal Year 2014 Annual Materials Plan; National Defense...

    Science.gov (United States)

    2012-10-19

    ... Security, Office of Strategic Industries and Economic Security, 1401 Constitution Avenue NW., Room 3876... Economic Security, Bureau of Industry and Security, U.S. ] Department of Commerce, Telephone: (202) 482... Bureau of Industry and Security Potential Market Impact of the Proposed Fiscal Year 2014 Annual...

  12. Telecommunication service markets through the year 2000 in relation to millimeter wave satellite systems

    Science.gov (United States)

    Stevenson, S. M.

    1979-01-01

    NASA is currently conducting a series of millimeter wave satellite system market studies to develop 30/20 GHz satellite system concepts that have commercial potential. Four contractual efforts were undertaken: two parallel and independent system studies and two parallel and independent market studies. The marketing efforts are focused on forecasting the total domestic demand for long haul telecommunications services for the 1980-2000 period. Work completed to date and reported in this paper include projections of: geographical distribution of traffic; traffic volume as a function of urban area size; and user identification and forecasted demand.

  13. Telecommunication service markets through the year 2000 in relation to millimeter wave satellite systems

    Science.gov (United States)

    Stevenson, S. M.

    1979-01-01

    NASA is currently conducting a series of millimeter wave satellite system and market studies to develop 30/20 GHz satellite system concepts that have commercial potential for the period 1980-2000. The results of the market studies to-date focusing on the overall demand forecasts and distributions by geographic location, distance, and user category are discussed. Tables are presented indicating baseline market forecast voice and video services, data service category, impacted baseline forecast, and traffic/distance distribution voice services. It is concluded that the total market and system activity will be influential in determining the potential role of millimeter wave systems in the overall transmission needs of the nation, and the amount of the total forecasted traffic suitable for millimeter wave systems.

  14. The photovoltaic energy market after 2000. Market survey and segmentation of and stimulation tools for the grid-connected photovoltaic energy market in the Netherlands after the year 2000; De PV markt na 2000. Marktonderzoek naar, segmentatie van en stimuleringsinstrumenten voor de netgekoppelde PV markt na 2000 in Nederland

    Energy Technology Data Exchange (ETDEWEB)

    Koot, E.J.; Middelkoop, D.J. [Ekomation Solar Energy Consultancy, Rotterdam (Netherlands)

    2000-01-01

    As a preparation to a new photovoltaic covenant for the period 2001-2007 the Photovoltaic (PV) Steering Group ordered Ekomation to map the market potential (in Megawatt) for grid-connected PV systems of the most important market segments in the Netherlands. Two workshops were organized in which the most important parties (both supply-side and demand-side of the market) were involved in the discussion on the desired market strategy up to the year 2007, the most important market segments and the tools, required for market development. Results of the quantitative and qualitative market survey and the workshops are presented and discussed in this report. 20 refs.

  15. Social marketing analysis of 20 [corrected] years of hand hygiene promotion.

    Science.gov (United States)

    Mah, Manuel W; Tam, Yat Cho; Deshpande, Sameer

    2008-03-01

    To assess published hand hygiene behavioral interventions that employed a social marketing framework and to recommend improvements to future interventions. We performed a systematic literature review by searching the PubMed database and the Cumulative Index to Nursing and Allied Health Literature for published articles about hand hygiene behavioral interventions in healthcare facilities, schools, and community settings. Our analysis included articles that describe multifaceted interventions and evaluated them with predefined social marketing benchmark criteria. Of 53 interventions analyzed in this review, 16 (30.2%) employed primary formative audience research, 5 (9.4%) incorporated social or behavioral theories, 27 (50.9%) employed segmentation and targeting of the audience, 44 (83.0%) used components of the "marketing mix," 3 (5.7%) considered the influence of competing behaviors, 7 (13.2%) cultivated relationships with the target audience, and 15 (28.3%) provided simple behavioral messages. Thirty-five (66.0%) of the interventions demonstrated a significant improvement in performance, but only 21 (39.6%) were considered to have a strong evaluative design. The median duration of the interventions was 8.0 months. From a social marketing perspective, the promotion of hand hygiene could be improved in several ways. The effectiveness of social marketing in hand hygiene promotion should be tested in future interventions.

  16. Five Years of Chinese World Trade Organization Negotiations and the Impact on Domestic Agriculture Market Liberalization

    Science.gov (United States)

    2009-03-01

    economist. Thomas Malthus (1798) put forward the idea that food supplies could not possibly keep up with population growth rate in Essay on the Principals...unsustainable.”4 That thought permeated his book, and continued in a paper, “Beyond Malthus : Sixteen...market place to feed their people. 5 Lester Brown et al., “Beyond Malthus : Sixteen Dimensions of the

  17. Assembling a Career: Labor Market Outcomes for Manufacturing Program Students in Two-Year Technical Colleges

    Science.gov (United States)

    Matheny, Christopher J.; Chan, Hsun-yu; Wang, Xueli

    2015-01-01

    Objective: Research on labor market outcomes for individuals who enroll in technical colleges is limited, with even less attention to the effects of short-term certificates than associate degrees. Also, despite the importance of manufacturing programs, there is a lack of research on employment outcomes for individuals who enroll in these programs…

  18. Traditional marketing vs. Internet marketing. A comparison

    OpenAIRE

    Varfan, Mona; Shima, Alfa

    2008-01-01

    Title: Traditional marketing vs. Internet marketing: A comparison Problem: Marketing is an important strategy for businesses and it contains numerous effective tools. Traditional marketing has been in use for many years and nowadays Internet has brought new ways of doing business for companies and that has affected marketing. What are the main differences between Internet marketing and traditional marketing? Which one of the two approaches contains the most used and effective marketing tools ...

  19. The mobile marketing in Colombia- its current situation and projection Year 2012

    Directory of Open Access Journals (Sweden)

    Orlando Martínez Gómez

    2012-08-01

    Full Text Available Rev.esc.adm.neg El mercadeo móvil ha avanzado vertiginosamente a nivel mundial, porque los canales de comunicación logran llegar efectivamente a la población objetivo. Es por esta razón, que el área de mercadeo puede conocer y aprovechar las características personales de las comunicaciones móviles usadas. El incremento de la penetración celular, la innovación y desarrollo de los sistemas operativos, de las aplicaciones, de las tecnologías de datos, de los terminales como los Smartphones y las tabletas facilitan el crecimiento del uso tecnológico y del mercadeo móvil. Ante la percepción de que Colombia se encuentra rezagada en el uso del mercadeo móvil, el presente estudio buscó identificar el estado de desarrollo del esta estrategia a nivel mundial y de algunos aspectos de este en Colombia. Se seleccionaron fuentes secundarias de información sobre el contexto y las herramientas de Mercadeo Móvil en el mundo, sobre las alternativas ofertadas en Colombia, y después de identificar las principales empresas del ecosistema de mobile marketing en Colombia les fue aplicada una encuesta semi-estructurada para conocer algunas de sus características y logros en este sector. De acuerdo con los resultados obtenidos en la investigación, encontramos que actualmente el Mobile Marketing en Colombia presenta barreras relacionadas con la composición del mercado de telecomunicaciones, donde un operador dominante impone tarifas y reglas de comercialización desiguales.

  20. Electric revenge after 100 years? Comparing car market patterns around 1900 and 2000

    NARCIS (Netherlands)

    Dijk, Marc

    2016-01-01

    During the closing years of the nineteenth century electric vehicles (EV) outsold every other type of vehicle. Yet within ten years the electric automobile was no more and the internal combustion engined car predominated. Could EVs have succeeded or was the technology – in particular the batteries –

  1. Salary-Trend Study of Faculty in Marketing Management and Research for the Years 1995-96 and 1998-99.

    Science.gov (United States)

    Howe, Richard D.

    This report, covering 2,892 marketing management and research faculty, is part of an annual national survey of faculty salaries. The survey consists of two parts: one covering public and one covering private four-year colleges and universities. Data for the baseline year 1995-96 and the trend year 1998-99 were collected for full-time teaching…

  2. ECONOMIC MODELLING AND ANALYSIS OF HUNGARIAN WHEAT PRODUCTION IN THE MARKETING YEAR 2011

    OpenAIRE

    Kiss, Istvan

    2012-01-01

    In the framework of the present study I analysed the wheat production sector. In order to evaluate the situation prevailing in the sector I conducted an economic analysis which I based on primary data collection. The year of investigation was the production year of 2011. Long-term implications for different crop sectors can only be based on multi-annual analysis, so in this article I only attempted to analyse the sector with respect to 2011. To evaluate wheat production I compiled its cost st...

  3. A social marketing theory-based diet-education program for women ages 54 to 83 years improved dietary status.

    Science.gov (United States)

    Francis, Sarah L; Taylor, Martha L

    2009-12-01

    Social Marketing Theory is a comprehensive approach of program development encompassing the needs and preferences of the intended audience. It was hypothesized a Social Marketing Theory-based, registered dietitian-led, in-home, cardiovascular disease-targeted diet-education program would improve the dietary status of community-residing older women. Using a randomized control group design, this 90-day program in two North Carolina counties included 58 women (30 control; 28 intervention) ages 54 to 83 years. Data were collected using the Mini Nutritional Assessment, three 3-day food records, and program evaluations. The intervention group received two individual registered dietitian-led in-home education sessions and the control group received education material mailings (Visits 2 and 3). Pretested education materials were used. Visits/mailings were scheduled 28 to 30 days apart. Variables measured included cardiovascular disease-related dietary practices and dietary status (Mini Nutritional Assessment). Data were analyzed using descriptive statistics, paired sample t tests, multivariant analyses, and independent t tests. Intervention and control Mini Nutritional Assessment scores improved (P=0.0001). Intervention subjects consumed more fiber than control (P=0.013) and reduced sodium intake (P=0.02). Controls reduced energy (P=0.01) and cholesterol intakes (P=0.029), likely because of the decreased food intake. The majority (n=51, 87.9%) rated the program as good to excellent and almost all (n=55, 94.8%) would recommend the program to a friend. The most popular features of the program were the individualized sessions (n=20, 34.5%) and diet analyses (n=11, 19%). These results suggest that cardiovascular disease diet-education materials utilizing Social Marketing Theory principles can lead to improved dietary status among community-residing older women.

  4. Identification of Strategies for Penetrating the 19-to-23-Year-Old Recruiting Market.

    Science.gov (United States)

    1982-04-01

    19-to-23- year-old range. Based on these criteria, one automobile magazine, Motor Trend, and three motorcycle magazines, Motorcyclist, Motocross Action... lifestyles and their work. In particular, we are concerned with how people in your age group look at the military services. To carry out our research, we are

  5. Risperidone use in a teaching hospital during its first year after market approval: economic and clinical implications.

    Science.gov (United States)

    Carter, C S; Mulsant, B H; Sweet, R A; Maxwell, R A; Coley, K; Ganguli, R; Branch, R

    1995-01-01

    Risperidone, a new antipsychotic drug, was recently approved by the Food and Drug Administration (FDA) on the basis of its having comparable efficacy and less toxicity than haloperidol. In a preliminary study to evaluate the therapeutic efficiency of this drug, we conducted a survey of resperidone utilization, cost, and safety during its first year of availability at an academic psychiatric hospital. Data were obtained from a computerized, centralized medical record system, from an adverse drug reaction monitoring system, and from pharmacy purchasing records. In its first year of availability, risperidone became the second most widely used antipsychotic agent at our institution. Most of this use extended beyond the adult schizophrenia population, for whom pre-marketing safety and efficacy data are available. The direct institutional cost of risperidone treatment exceeded the entire budget for antipsychotic drugs during the year before its release. Results from the adverse drug reaction reporting system did not indicate a strong advantage of risperidone over more established antipsychotic agents with respect to extrapyramidal side effects. Furthermore, the mean dose of risperidone associated with extrapyramidal symptoms was 3.5 mg/day, considerably lower than that suggested by pre-marketing studies in a more select patient group. These results confirm that new pharmacological agents are generally used in much broader patient populations than those for which efficacy and safety have been established prior to FDA approval. This study also raises questions about the therapeutic efficiency of risperidone compared with other antipsychotic drugs. We conclude that systematic studies of outcome, safety, and cost of new pharmaceuticals in naturalistic settings are needed to provide the data necessary to establish local standards of cost-effective care.

  6. Interdependence And Forecasting Of S&P500, Oil, Euro / Dollar And 10-Year U.S. Interest Rate Markets: An Attempt Of Modelling Through The Volatility

    Directory of Open Access Journals (Sweden)

    Ahmed KSAIER

    2010-12-01

    Full Text Available We observe from the late 1990s an increasing phenomenon of volatility on these following markets: Oil (WTI price, Foreign Exchange (nominal Euro/Dollar, Stock Market (S&P 500 Index and Bond market (U.S.10-Year. After seizing the concept of volatility and overcoming its first definition of risk measure, we have evaluated their interdependencies from a VAR model, we have investigated the presence of long memory phenomenon in these series and we have carried out their forecasted trajectories from FIGARCH model. This paper is presented as follows: Section 1 opens on a definition of the volatility, Section 2 examines the interdependence of the studied markets; Section 3 provides a FIGARCH model in order to capture the dynamics and predict future market volatilities changes and Section 4 concludes."

  7. Marketing Auditing Services

    OpenAIRE

    Tuomivirta, Olga

    2009-01-01

    The study is done as a part of a bachelor’s study in Marketing at Laurea University of Applied Sciences. Marketing as a science appeared more than 50 years ago and is still developing. The purpose of the thesis work is to collect knowledge via marketing research, to understand how marketing is implemented by the case company–provider and compare the result to professional services marketing theory. Marketing professional services is difficult because services differ from goods. Marketing ...

  8. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    China has maintained its attractiveness to foreign investors with foreign direct investments leaping 17.4 percent last year. Meanwhile, domestic companies are rushing to extend their global reach, boosting outbound direct investment to a record high. Despite gloomy stock markets, China has taken a leading position among global IPO markets. The logistics industry picks up momentum, though problems remain. Home appliance giant Haier has fared well, with profits soaring 78 percent last year.

  9. THE PERFORMANCE OF AGRICULTURAL MARKET ADVISORY SERVICES IN MARKETING WHEAT

    OpenAIRE

    Jirik, Mark A.; Irwin, Scott H.; Good, Darrel L.; Jackson, Thomas E.; Martines-Filho, Joao Gomes

    2000-01-01

    The purpose of this paper is to investigate the performance of agricultural market advisory services in marketing wheat. Two key performance questions are addressed: 1) Do market advisory services, on average, outperform an appropriate wheat market benchmark? and 2) Do market advisory services exhibit persistence in their wheat performance from year-to-year? Market advisory service recommendations for wheat are available from the AgMAS Project for the 1995, 1996, 1997 and 1998 marketing years...

  10. Chronic diseases as predictors of labour market attachment after participation in subsidised re-employment programme: a 6-year follow-up study.

    Science.gov (United States)

    Nwaru, Chioma A; Peutere, Laura; Kivimäki, Mika; Pentti, Jaana; Vahtera, Jussi; Virtanen, Pekka J

    2017-09-19

    Little is known about the work patterns of re-employed people. We investigated the labour market attachment trajectories of re-employed people and assessed the influence of chronic diseases on these trajectories. The study was based on register data of 18 944 people (aged 18-60 years) who participated in a subsidised re-employment programme in Finland. Latent class growth analysis with zero-inflated Poisson was used to model the labour market attachment trajectories over a 6-year follow-up time. Multinomial logistic regression was used to examine the associations between chronic diseases and labour market attachment trajectories, adjusting for age, gender, educational level, size of town and calendar year in subsidised re-employment programme. We identified four distinct labour market attachment trajectories, namely: strengthening (a relatively stable attachment throughout the follow-up time; 77%), delayed (initial weak attachment increasing later; 6%), leavers (attachment declined with time; 10%) and none-attached (weak attachment throughout the study period; 7%). We found that severe mental problems strongly increased the likelihood of belonging in the leavers (OR 3.61; 95% CI 2.23 to 5.37) and none-attached (OR 3.41; 95% CI 1.91 to 6.10) trajectories, while chronic hypertension was associated with none-attached (OR 1.37; 95% CI 1.06 to 1.77) trajectory. The associations between other chronic diseases (diabetes, heart disease, asthma and arthritics) and labour market attachment trajectories were less evident. Re-employed people appear to follow distinct labour market attachment trajectories over time. Having chronic diseases, especially mental disorders appear to increase the risk for relatively poor labour market attachment. © Article author(s) (or their employer(s) unless otherwise stated in the text of the article) 2017. All rights reserved. No commercial use is permitted unless otherwise expressly granted.

  11. Border markets

    DEFF Research Database (Denmark)

    Walther, Olivier

    2014-01-01

    The objective of this issue of Articulo – Journal of Urban Research is to examine the characteristics of border markets in a comparative perspective. In this introductory paper, I first discuss what makes African border markets different from other markets, and examine several factors that explain...... their unequal economic development: the presence of a trade community, the combination of trading and productive activities, and the relative porosity of borders. In a second part, I examine how border markets on the U.S.-Mexico border must simultaneously guarantee the security of the state while favoring...... regional trade. The last part of the paper argues that more policy attention should be paid to border markets which, despite being at the margin of states, are a vital component of their economy. Fifty years after most West African states became independent and just as NAFTA turns 20, it is high time...

  12. Border markets

    DEFF Research Database (Denmark)

    Walther, Olivier

    2014-01-01

    The objective of this issue of Articulo – Journal of Urban Research is to examine the characteristics of border markets in a comparative perspective. In this introductory paper, I first discuss what makes African border markets different from other markets, and examine several factors that explain...... their unequal economic development: the presence of a trade community, the combination of trading and productive activities, and the relative porosity of borders. In a second part, I examine how border markets on the U.S.-Mexico border must simultaneously guarantee the security of the state while favoring...... regional trade. The last part of the paper argues that more policy attention should be paid to border markets which, despite being at the margin of states, are a vital component of their economy. Fifty years after most West African states became independent and just as NAFTA turns 20, it is high time...

  13. Evaluation of product switching after a state Medicaid program began covering loratadine OTC 1 year after market availability.

    Science.gov (United States)

    Trygstad, Troy K; Hansen, Richard A; Wegner, Steven E

    2006-03-01

    The conversion of loratadine from prescription (Rx)-only to over-the-counter (OTC) status on November 27, 2002, brought about the question of how OTC products may influence utilization of both OTC and Rx-only low-sedating antihistamines (LSAs) simultaneously. North Carolina (NC) Medicaid initially did not cover loratadine OTC but subsequently changed the policy 1 year after OTC conversion, on November 23, 2003. The objective of this study was to determine patterns of LSA utilization in relation to changes in OTC availability and Medicaid coverage policy and to assess the rate of product switching associated with these policies. Administrative pharmacy claims from the NC Medicaid population of approximately 1.1 million eligible recipients were used to study the 3 years of LSA use between July 1, 2001, and June 30, 2004. Two general methods were employed to evaluate the extent of product switching. First, monthly rates of incident use, new starts (i.e., no LSA use in the prior 12-month period) and product switching in time series were determined. These series were constructed to include a baseline period of no OTC availability, a period of OTC availability without coverage, and a period of OTC availability with coverage. Second, product switching was assessed through the use of rate-ratio calculations. Three equal 12-month periods were compared using rate ratios: (1) a baseline referent period (July 1, 2001, to June 30, 2002) during which loratadine OTC was not yet available, (2) a noncoverage period (July 1, 2002, to June 30, 2003) during which loratadine OTC was introduced to the market but not covered by NC Medicaid, and (3) a coverage period (July 1, 2003, to June 30, 2004). The primary comparison periods for the 3 years were the 5-month periods from February to June of each year. The use of individual drugs within the LSA class responded to coverage changes as expected, with alternative LSAs replacing loratadine use in the loratadine noncoverage period

  14. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    TO THE POINT:The government vows to control the real estate market after a year of robust growth.To diversify financial investment tools,the regulatory authorities approved the launch of stock index futures,and short selling and margin trading to allow investors to hedge against risks.China overtakes the United States to become the world’s biggest auto market in2009.The country is also expected to become the largest consumer market in the world by2020.Google threatens to halt its China operations if it cannot reach a censorship agreement with the government.

  15. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2008-01-01

    China’s state-owned enterprises are focusing on the stalwarts of the domestic economy, including the oil, telecommunications and power industries. Although auto sales have seen a period of sluggish demand, luxury car imports have been increasing. Steel mills will drop their prices in the fourth quarter because of excessive sup- ply. China’s stock markets, once taking the global lead in share price increases, have become the worst performing markets in the world. Along with the declining stock markets, mainland-listed companies also saw their profits drop in the first half of this year.

  16. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    The IMF points to a promising outlook for the Chinese economy,though uncertainties still loom large.The auto market cools down,with March sales growing aminuscule 5.36 percent year on year.Chinese property developers have received a blow to their war chests,as sales plunge and borrowing costs climb.Chinese funds have experienced a dramatic drop in profits last year due to bearish stock markets.The country’s economic take-off fuels a wealth boom with the number of millionaires increasing.

  17. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    Chinese exporters regain steam in a warm embrace of emerging markets.After a bumper year in 2009,fund managers are skeptical of what lies ahead for the stock market this year.On a broader scale,the Chinese economy remains a source of confidence for U.S.firms,as illustrated by a survey of the American Chamber of Commerce in China.Overcapacity remains a top priority on the government’s agenda.China’s top automaker SAIC Motor witnessed its net profit surge nine-fold last year.

  18. Job Contract at Birth of the First Child as a Predictor of Women’s Labor Market Attachment: Trajectory Analyses over 11 Years

    Directory of Open Access Journals (Sweden)

    Laura Peutere

    2015-03-01

    Full Text Available There is a lot of evidence that pre-birth employment and access to parental leave are important predictors of mothers’ labor market attachment after childbirth. This register-based study from Finland aimed to analyze in which ways the type of job contract (none, temporary, or permanent at the start of maternity leave predicts labor market attachment in the long term. The mother cohorts were followed up for 11 years. Labor market attachment was analyzed with latent class growth analysis, which makes it possible to identify subgroups with differing track and level of development. Lack of employment and having a temporary contract at baseline were associated with slower and weaker labor market attachment irrespective of mother’s age, socioeconomic status, and subsequent births. These findings suggest that the polarization of women into the core and periphery of the labor market structure tends to continue after the birth of the first child. Temporary employment might be an obstacle for having rights for a job-protected family leave and have long-term consequences on the continuity of employment and the division of paid and unpaid work in the family.

  19. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    @@ Property Market Home prices in 70 large and mediumsized Chinese cities rose by 12.4 percent year on year in May,said the National Bureau of Statistics.It was only 0.4 percentage points lower than the record high growth rate in April.

  20. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    HU YUE

    2010-01-01

    @@ Online Ad Boom According to a report delivered by iResearch Consulting Group, a market researcher that specializes in Web-related studies, the Chinese online advertisement value in 2009 soared 21.2 percent year on year to reach 20.61 billion yuan($3 billion).

  1. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    TO THE POINT: Chinese markets are heating up despite attempts to cool them down. On March 18,the Chinese central bank raised the benchmark one-year interest rate by 0.27 percentage points, its first interest rate raise this year. While the mild push is m

  2. Marketing graduate student wins national research award

    OpenAIRE

    Ho, Sookhan

    2009-01-01

    Bige Saatcioglu, a doctoral candidate in marketing in the Pamplin College of Business, has won the American Marketing Association's (AMA) marketing and public policy dissertation competition this year.

  3. Chemical profiling: A tool to decipher the structure and organisation of illicit drug markets: An 8-year study in Western Switzerland.

    Science.gov (United States)

    Broséus, Julian; Baechler, Simon; Gentile, Natacha; Esseiva, Pierre

    2016-09-01

    Illicit drug analyses usually focus on the identification and quantitation of questioned material to support the judicial process. In parallel, more and more laboratories develop physical and chemical profiling methods in a forensic intelligence perspective. The analysis of large databases resulting from this approach enables not only to draw tactical and operational intelligence, but may also contribute to the strategic overview of drugs markets. In Western Switzerland, the chemical analysis of illicit drug seizures is centralised in a laboratory hosted by the University of Lausanne. For over 8 years, this laboratory has analysed 5875 cocaine and 2728 heroin specimens, coming from respectively 1138 and 614 seizures operated by police and border guards or customs. Chemical (major and minor alkaloids, purity, cutting agents, chemical class), physical (packaging and appearance) as well as circumstantial (criminal case number, mass of drug seized, date and place of seizure) information are collated in a dedicated database for each specimen. The study capitalises on this extended database and defines several indicators to characterise the structure of drugs markets, to follow-up on their evolution and to compare cocaine and heroin markets. Relational, spatial, temporal and quantitative analyses of data reveal the emergence and importance of distribution networks. They enable to evaluate the cross-jurisdictional character of drug trafficking and the observation time of drug batches, as well as the quantity of drugs entering the market every year. Results highlight the stable nature of drugs markets over the years despite the very dynamic flows of distribution and consumption. This research work illustrates how the systematic analysis of forensic data may elicit knowledge on criminal activities at a strategic level. In combination with information from other sources, such knowledge can help to devise intelligence-based preventive and repressive measures and to discuss

  4. Socially-marketed rapid diagnostic tests and ACT in the private sector: ten years of experience in Cambodia

    Directory of Open Access Journals (Sweden)

    Allen Henrietta

    2011-08-01

    Full Text Available Abstract Whilst some populations have recently experienced dramatic declines in malaria, the majority of those most at risk of Plasmodium falciparum malaria still lack access to effective treatment with artemisinin combination therapy (ACT and others are already facing parasites resistant to artemisinins. In this context, there is a crucial need to improve both access to and targeting of ACT through greater availability of good quality ACT and parasitological diagnosis. This is an issue of increasing urgency notably in the private commercial sector, which, in many countries, plays an important role in the provision of malaria treatment. The Affordable Medicines Facility for malaria (AMFm is a recent initiative that aims to increase the provision of affordable ACT in public, private and NGO sectors through a manufacturer-level subsidy. However, to date, there is little documented experience in the programmatic implementation of subsidized ACT in the private sector. Cambodia is in the unique position of having more than 10 years of experience not only in implementing subsidized ACT, but also rapid diagnostic tests (RDT as part of a nationwide social marketing programme. The programme includes behaviour change communication and the training of private providers as well as the sale and distribution of Malarine, the recommended ACT, and Malacheck, the RDT. This paper describes and evaluates this experience by drawing on the results of household and provider surveys conducted since the start of the programme. The available evidence suggests that providers' and consumers' awareness of Malarine increased rapidly, but that of Malacheck much less so. In addition, improvements in ACT and RDT availability and uptake were relatively slow, particularly in more remote areas. The lack of standardization in the survey methods and the gaps in the data highlight the importance of establishing a clear system for monitoring and evaluation for similar initiatives

  5. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    By allowing foreign investors greater access to Chinese equities,regulators try to firm up the fickle stock markets. China’s export woes show signs of healing,though uncertainties still loom large. Regardless of controversies swirling around the deal,the Sichuan heavy machinery maker Tengzhong agrees to buy the General Motors Co.’s Hummer brand. China’s auto market burns hot as September sales soared 77.88 percent year on year. Citibank China has recently opened its third lending company in China.

  6. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    As a supplement to this issue’s cover story, Market Watch takes a quick look at the rest of the industries that the Central Government seeks to revitalize. They include the light, petrochemical, nonferrous metal and logistics industries. The budget deficit this year is expected to hit an all-time high of 950 billion yuan ($140 billion) in the wake of massive tax cuts and increased government spending. In the first month of this year, the amount of loans issued by banks reached a record high in accordance with the government’s attempt to inject more liquidity into the markets.

  7. Concept Maps for Assessing Change in Learning: A Study of Undergraduate Business Students in First-Year Marketing in China

    Science.gov (United States)

    von der Heidt, Tania

    2015-01-01

    This paper explains the application of concept mapping to help foster a learning-centred approach. It investigates how concept maps are used to measure the change in learning following a two-week intensive undergraduate Marketing Principles course delivered to 162 Chinese students undertaking a Bachelor of Business Administration programme in…

  8. Nickel on the Swedish market: follow-up 10 years after entry into force of the EU Nickel Directive.

    NARCIS (Netherlands)

    Biesterbos, J.W.H.; Yazar, K.; Liden, C.

    2010-01-01

    BACKGROUND: The EU Nickel Directive, aimed at primary and secondary prevention of nickel allergy by limitation of nickel release from certain items, came fully into force in July 2001. OBJECTIVES: To assess the prevalence on the market of items with nickel release and to compare the outcome with pre

  9. Experiential Marketing: Growing Importance in Marketing

    Directory of Open Access Journals (Sweden)

    Ebru Tümer Kabadayı

    2014-03-01

    Full Text Available Although the concept of experience entered in the field of marketing in 1982, this concept has now become a key constituent of understanding consumer behaviour. In recent years, a great deal of research has examined this concept is a foundation of economy and future of marketing. From this point of view the purpose of this study is to discuss concept of experience, experiential marketing and related concepts in a holistic perspective and moreover some marketing implications have been given.

  10. Investigation of market efficiency and Financial Stability between S&P 500 and London Stock Exchange: Monthly and yearly Forecasting of Time Series Stock Returns using ARMA model

    Science.gov (United States)

    Rounaghi, Mohammad Mahdi; Nassir Zadeh, Farzaneh

    2016-08-01

    We investigated the presence and changes in, long memory features in the returns and volatility dynamics of S&P 500 and London Stock Exchange using ARMA model. Recently, multifractal analysis has been evolved as an important way to explain the complexity of financial markets which can hardly be described by linear methods of efficient market theory. In financial markets, the weak form of the efficient market hypothesis implies that price returns are serially uncorrelated sequences. In other words, prices should follow a random walk behavior. The random walk hypothesis is evaluated against alternatives accommodating either unifractality or multifractality. Several studies find that the return volatility of stocks tends to exhibit long-range dependence, heavy tails, and clustering. Because stochastic processes with self-similarity possess long-range dependence and heavy tails, it has been suggested that self-similar processes be employed to capture these characteristics in return volatility modeling. The present study applies monthly and yearly forecasting of Time Series Stock Returns in S&P 500 and London Stock Exchange using ARMA model. The statistical analysis of S&P 500 shows that the ARMA model for S&P 500 outperforms the London stock exchange and it is capable for predicting medium or long horizons using real known values. The statistical analysis in London Stock Exchange shows that the ARMA model for monthly stock returns outperforms the yearly. ​A comparison between S&P 500 and London Stock Exchange shows that both markets are efficient and have Financial Stability during periods of boom and bust.

  11. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    While the stock markets regain their momentum this year,China’s securities regulators have issued new rules for public list-ings of start-up enterprises.Chinese fund management firms had their most difficult year on record in 2008,losing a total of 1.5 trillion yuan($219 billion) because of the meltdowns in the domestic stock markets.The country’s central bank is sticking to its appropriately accommoda-tive monetary policy by refraining from withdrawing cash from the open market and issuing fewer central bank bills.The Export-Import Bank of China and the Inter-American Development Bank signed a trade financing agreement to boost bilateral trade.Wuhan Iron and Steel secured a deal to purchase a 19.9-percent stake in a Canadian miner.Chinese financial institutions now are allowed to borrow more foreign money to finance their trading activities.

  12. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2008-01-01

    The global financial market turmoil has claimed a handful of financial giants and taken its toll on emerging markets,in-cluding China.The country’s sovereign wealth fund management company has been ill-fated since its establishment a year ago and has lost billions of dollars because of the U.S.financial institution de-bacle.Domestic mutual funds have lost about one third of their value since early this year and show no signs of recovery.The government asked state-owned enterprises to reduce their investments in vola-tile capital markets to avoid further losses at a time when financing is tight.The country’s trade surplus unexpectedly jumped in September,largely thanks to shrinking imports,although the level of exports re-mained stable from the previous month.By LIU YUNYUN

  13. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    TO THE POINT: China’s power consumption in the first half of 2009 fell 2.24 percent year on year. The National Bureau of Statistics explained the drop was due to power efficiency improvement in many energy-depleting sectors. The real estate market continues to burn hot, but a number of un- certainties lingered to quench the fire. Newly approved funds in July flew into markets to catch fading glows of the stock euphoria. The Aluminum Corp. of China Ltd. raised spot alumina prices by 4.35 percent, in a re- flection of the healing markets. Apple Inc. agreed with China Unicom to officially launch the iPhone handset on the Chinese mainland this autumn. By HU YUE

  14. 10 years Fachagentur Nachwachsende Rohstoffe. From research to the market; 10 Jahre Fachagentur Nachwachsende Rohstoffe. Von der Forschung zum Markt

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    2003-07-01

    Topics of this booklet on renewable resources are: lubricants from vegetable oils and fats; special pigments for printing; natural insulating materials; phytopharmaceutical: cultivation potential, market chances and development duties; possibilities and limitations of natural construction composite materials; chemicals from natural resources; bioenergy - technology and potentials; biogas - gas purification the most important thing for an efficient operation; biomass - rational and sustainable heating; fuels - synthesis fuels outrun biodiesel.

  15. Financial and Market Indicators for Predicting Ibovespa’s Stocks Return Between the Years of 2003 and 2013

    Directory of Open Access Journals (Sweden)

    Henri Siro Evrard

    2016-04-01

    Full Text Available The present work aims to verify the efficiency of market and financial indicators for predicting the Ibovespa’s stocks return. Sixteen factors of return (individual stocks characteristics ex ante were tested, related to 5 families of different stocks characteristics: risk, liquidity, “cheapness”, profitability and past returns. A total of 22 models were tested, combining the variables in their totality, in families and used in isolation. Only stocks listed in Ibovespa index at the period of prediction were used, avoiding the sample survival bias. The results shows R2 of 0,73 with significance above 99% for the predictability capacity of the model using the combination of the 16 variables. There is evidence of great relevance for the “cheapness” family in predicting stocks returns. The results points to a gradual improvement of the efficiency of the model, suggesting that the success rate is not a function of a specific period. The present work points to the absence of positive correlation between risk and return of the portfolio’s originated by the model, confirming the inefficiency of Brazilian stock market. At last, the only variables which presented significant predictability capacity when used in isolation were earnings/price and market value, presenting R² of 0,50 and 0,46, respectively.

  16. China's Fertilizer Market during the Thirteenth Five-Year Plan Period%“十三五”时期中国化肥市场形势

    Institute of Scientific and Technical Information of China (English)

    姜楠; 苏祯

    2015-01-01

    2014年以来,中国化肥产量持续增长,供给总体充足,市场运行比较平稳,化肥价格呈持续下跌态势。短期内受国内产能过剩、国际市场价格低迷等因素影响,中国化肥货源将更加充足,价格仍将下行。展望“十三五”时期,中国化肥市场运行将适应宏观经济发展新常态,呈现国内产量持续增长、消费需求增速趋缓、市场价格低位运行的特点。建议制定化肥产业发展相关政策,优化化肥品种结构,加强农资市场监管。%Since 2014, the production of China's fertilizer has grown continuously, the supply is generally adequate, the market is relatively stable, and price of fertilizer has continued falling. In the short term, influenced by the domestic overcapacity, the international stagnant market price and other factors, China's fertilizer supply will be more adequate, and its price will still be down. During the Thirteenth Five-Year Plan period, China's fertilizer market operation will adapt to macro-economic development of the new normal, showing continuous growth in domestic production, slow consumption demand growth and low market price. The authors suggested that policies about the fertilizer industry development should be formulated, the structure of fertilizer varieties should be optimized, and the supervision of agricultural materials market should be strengthened.

  17. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    TO THE POINT: In the first quarter, both the Chinese property and stock markets enjoyed rapid growth. Since the beginning of the year, the benchmark Shanghai Composite Index has jumped more than 20 percent. The Bank of Communications, China’s fifth large

  18. MARKET WACH

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    TO THE POINT: Although China’s stock market tanked on February 27, with the Shanghai Composite Index dropping 9 percent in a single day, it’s still too soon to tell whether this year of the pig will attract a bear or bull as its financial mate. Here’s wh

  19. Prediction Markets

    DEFF Research Database (Denmark)

    Horn, Christian Franz; Ivens, Bjørn Sven; Ohneberg, Michael

    2014-01-01

    In recent years, Prediction Markets gained growing interest as a forecasting tool among researchers as well as practitioners, which resulted in an increasing number of publications. In order to track the latest development of research, comprising the extent and focus of research, this article...

  20. Changes in the primate trade in indonesian wildlife markets over a 25-year period: Fewer apes and langurs, more macaques, and slow lorises.

    Science.gov (United States)

    Nijman, Vincent; Spaan, Denise; Rode-Margono, Eva Johanna; Wirdateti; Nekaris, K A I

    2015-12-29

    Indonesia has amongst the highest primate species richness, and many species are included on the country's protected species list, partially to prevent over-exploitation. Nevertheless traders continue to sell primates in open wildlife markets especially on the islands of Java and Bali. We surveyed 13 wildlife markets in 2012-2014 and combined our results with previous surveys from 1990-2009 into a 122-survey dataset with 2,424 records of 17 species. These data showed that the diversity of species in trade decreased over time, shifting from rare rainforest-dwelling primates traded alongside more widespread species that are not confined to forest to the latter type only. In the 1990s and early 2000s orangutans, gibbons and langurs were commonly traded alongside macaques and slow lorises but in the last decade macaques and slow lorises comprised the bulk of the trade. In 2012-2014 we monitored six wildlife markets in Jakarta, Bandung and Garut (all on Java), and Denpasar (Bali). During 51 surveys we recorded 1,272 primates of eight species. Traders offered long-tailed macaque (total 1,007 individuals) and three species of slow loris (228 individuals) in five of the six markets, whereas they traded ebony langurs (18 individuals), and pig-tailed macaques (14 individuals) mostly in Jakarta. Pramuka and Jatinegara markets, both in Jakarta, stood out as important hubs for the primate trade, with a clear shift in importance over time from the former to the latter. Slow lorises, orangutans, gibbons and some langurs are protected under Indonesian law, which prohibits all trade in them; of these protected species, only the slow lorises remained common in trade throughout the 25-year period. Trade in non-protected macaques and langurs is subject to strict regulations-which market traders did not follow-making all the market trade in primates that we observed illegal. Trade poses a substantial threat to Indonesian primates, and without enforcement, the sheer volume of trade may

  1. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2008-01-01

    TO THE POINT:China’s economic figures for February indicated serious inflationary pressure with the consumer price index(CPI) surging 8.7 percent and the producer price index(PPI)jumping 6.6 percent,year on year.Though many repeatedly believed that prices would go down in the future,the fact that consumer goods continued to rise amid various countermeasures can no longer be ignored.The good news for the international market was that China’s trade surplus shrank over 60 percent in February year on year,a reward for the government’s efforts to rein in exports.In addition,China is determined to produce steel conglomerates to lift the country’s competence in the international market. By LIU YUNYUN

  2. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    China’s vehicle sales continue to pick up, putting the coun- try on track to retain its position as the world’s largest auto market this year. Chinese companies flock to U.S. stock markets in hope of hitting the jackpot with successful IPOs. China remains the largest foreign holder of U.S. Treasury securities, after adding $23.3 billion in October. State-owned enterprises harvest handsome profits. The newly established Guoxin Asset Management Co. will be engaged in accelerating state-owned assets restructuring. The aviation industry is getting back on the recovery track.

  3. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    China’s Year of the Tiger is off to a roaring start, as indicated by the first-quarter macroeconomic figures released on April 15. The consumer price index maintained steady growth in the past few months, but volatility of the index is likely to increase as more residential factors are taken into account. Global appliance retailers look to take advantage of the growing Chinese consumer market, though they are far from a serious challenge to domestic rivals. Chinese Internet conglomerate Tencent expands internationally, betting on the thriving Russian market.

  4. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    House prices continue heading north in most Chinese cities,defying government efforts to curb the property market fever. Chinese companies press ahead with outbound mergers and acquisitions, as they expand their footprint beyond China’s borders. China has boosted its holdings of the U.S. Treasury Securities for two consecutive months after previously shedding these assets. State-owned enterprises continue along a profitable path, with profits soaring in the first half of this year. China remains the world’s hottest initial public offering (IPO) market, despite a decrease in IPO cases in the first half.

  5. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    Signs of economic recovery are glimmering in China. The renminbi appreciated to a seven-month high against the U.S. dollar. Property sales in Beijing picked up in April. Meanwhile, on the mainland stock markets,China Eastern Airlines reported the biggest loss in 2008 of all listed companies and was warned about a possible delisting. Last year’s stock market slump took its toll on social security fund performance with its first loss in eight years. Internationally, China insisted on a 40-percent cut in iron ore prices, despite Australian miners’ strong opposition. The Chinese Government will send two investment and purchase teams to Europe in June.

  6. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    In its latest attempt to calm the property fever, the government steps up controls over affordable houses. China’s service trade reported the first decline on a yearly basis since 2001. Chinese shippers report jawdropping losses for 2009 due to collapse of global shipping. China’s private airlines struggle in a market dominated by state-owned carriers. The Chinese Academy of Social Sciences lists Hong Kong as the most competitive city in China in 2009, with Shanghai and Shenzhen being the second and third. Stock market fluctuations caused fund management companies to spill red ink in the first quarter.

  7. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    By ordering another interest rate hike,China attempts to combat runaway inflation.The manufacturing industry loses some steam as the PMI hits a five-month low in January 2011.The gold market is bursting with vitality as risk aversion comes to the fore amid inflationary fears.Chinese telecom equipment suppliers Huawei and ZTE reap juicy returns,with their 2010 revenues on a sharp rise.China’s job markets are bound for a rosy outlook this year with hiring activities picking up.

  8. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    China adds to its holdings of U.S. Treasury securities for the first time in three months. China’s auto market stages a significant comeback in August as vehicle sales grew 6.29 percent from July figures. The Anshan Iron & Steel Group Corp. concluded an agreement to invest in the United States, ending doubts about the feasibility of the deal. State -owned enterprises raked in juicy profits from January to August this year. China inches up on the global competitiveness ranking list. Global payment giant MasterCard Worldwide predicts China will replace the United States as the world’s top credit card market by 2020.

  9. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    China widens the tax rebate program for Hainan Provinceto stimulate the island’s tourism industry.The banking sector fares well with profits surging last year.By imposing a higher resource tax on rare earth exploration,China tries to streamline the fragmented industry.The shipping giantCOSCO jumps back into the black thanks to buoyant market demands.The international consulting firm McKinsey&Co.expects China to replace Japan as the world’s top luxury goods market by 2015.

  10. Market Watch

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    TO THE POINT:Economic statistics for August released on September 11 ignited serious concerns over inflation and led to a sharp plummet of the Chinese stock market.The consumer price index growth rate in August hit the highest in a single month in 11 years to 6.5 percent and the producer price index grew a mild 2.6 percent.The real estate market continued its rapid growth momentum,while the trade surplus ranked the second highest in history.The Chinese Government decided to stabilize its trade policies and dump frequent policy adjustments to provide a healthy and stable policy environment for its companies.

  11. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    TO THE POINT: The Chinese economy is right on track for recovery, though downward pressure remains. Consumer and producer prices continued to fall in April, and both stayed in negative territory. Home prices also fell in April year on year. But the possibility of deflation was ruled out due to abundant money supply in the market. New loan growth returned to a reasonable level after an upsurge in March. Foreign trade fell year on year, but rose month on month. The government ordered cuts in iron and steel output as once again, the country was beset with steel overcapacity.

  12. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2008-01-01

    The Chinese central bank reported that financial performance in the first half of this year was generally stable.But mu- tual funds had heavy losses because of the bearish stock market. Profits at state-owned companies were down 10.3 percent year on year,largely on account of losses in the petrochemical and power industries.China’s first defeat in a WTO trade dispute means the country will see an increase in the demand for imported cars.The mainland food,beverage and hotel industry saw fast development in the first half and was expected to continue the trend during the rest of the year.

  13. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    China’s pledge to further reform the renminbi(yuan)exchange rate regime recently delivered a boost to Asian currencies and global stock markets.The central bank expanded its pilot program involving yuan settlement in foreign trade to include trade centers the world over.The National Audit Office revealed details about local government debts,raising concerns over a financial black hole.By setting up a stringent entrance threshold,China aims to clear up the crowded third-party payment industry.Financial pressure mounts on real estate developers,due to the recent housing market gloom. China will overtake Japan as the world’s second largest advertising market within five years.

  14. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    The Chinese stock market showed signs of cooling down after repeated warnings from the supervisory departments over mounting risks.But the market was expected to rebound as excessive liquidity remains a problem.The inflow of foreign direct investment and the large trade surplus pushed foreign exchange reserves to the highest in history by the end of September.In turn,the reserves added more pressure to liquidity.The Central Bank raised the reserve requirement ratio to its highest mark in history,but the latest move was defied by the market. There is good news for qualified foreign institutional investors (QFIIs): the securities watchdog said that the QFII quota might be tripled by the end of this year,which is long awaited by the QFIIs. By LIU YUNYUN

  15. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2008-01-01

    Chinese food prices, especially those of vegetables,have dropped for the eighth week in a row due to abundant supply inthe summer season. The inflation expectation was diminished slight-ly. The house market was caught in a predicament, in which the high prices were maintained,but with a limited number of buyers. Morgan Stanley planned to sell its property in Shanghai for the first time in five years,indicating its short position in the mainland property market.China Unicorn was also suffering a hard time, as its share prices in the New York, Hong Kong and the mainland stock markets plummeted after a major restructuring took place in the mainland telecom industry. China Merchants Bank was downgraded after it bought Hong Kona’s Wina Luna Bank for overseas expansion.

  16. A study on health hazards in dry chili market workers in the age group of 16 to 55 years old

    Directory of Open Access Journals (Sweden)

    Avinash P Tekade, Gullapalli HS , Namrata H Gullapalli

    2013-02-01

    Full Text Available Background: The workers who are involved in the handling dry chili face some occupational hazards. In this industry there is always danger of polluting the environment with very small irritating particle. Inhalation of this fine particulate matter is responsible for the various respiratory symptoms which include chronic obstructive disease (COPD and allergic rhinitis and associated ocular symptoms like itchy eye, red eye and conjunctivitis. Exposure of this fine chili particle is associated with the skin problems like burning sensation, irritation and dermatitis. Methods and material: This is the case-control observation study in which 378 male workers who are involved in handling the chili powder were selected after they meet the inclusion and exclusion criteria. 203 control subjects are selected who are not associated with the chili market at all. Detail history taking and physical examination done all study and control subjects to see for the respiratory, eye and skin problem. The symptoms are compared between the study and control subjects. Results: The incidence of the respiratory, eye and skin related problems are significantly at a higher level than the control subjects. Conclusion: The worker in the dry chili market significantly facing the health hazards due to the exposure of the finest chili powder which can be prevented with the some measures such as using face masks, socks and cotton shirts and pants which will prevent the contact of the body with the fine irritating particles.

  17. The samurai bond market

    OpenAIRE

    1997-01-01

    Issuance in the samurai bond market has more than tripled over the past several years. Some observers have attributed this growth to a systematic underestimation of credit risk in the market. A detailed review of credit quality, ratings differences, and initial issue pricing in the samurai bond market, however, turns up little evidence to support this concern.

  18. Does transition from an unstable labour market position to permanent employment protect mental health? Results from a 14-year follow-up of school-leavers.

    Science.gov (United States)

    Reine, Ieva; Novo, Mehmed; Hammarström, Anne

    2008-05-13

    Having secure employment, in contrast to being unemployed, is regarded as an important determinant of health. Research and theories about the negative health consequences of unemployment indicated that transition from unemployment to a paid job could lead to improved health. The objective of this study was to test the hypothesis that obtaining permanent employment after being in an unstable labour market position protects mental health. A 14-year follow-up of all graduates from compulsory school in an industrial town in northern Sweden was performed at ages 16, 18, 21 and 30 years. Complete data on the cohort were collected for 1044 individuals with the aid of a comprehensive questionnaire. The response rate was 96.4%. The health measurement used in this study was the psychological symptoms analysed by multivariate logistic regression. Those who obtained permanent employment were the focus of the analysis. This group consisted of people who were in an unstable labour market position for a year or more between the ages of 25 and 29, and who had acquired a permanent job one year before and at the time of the investigation. After controlling for gender as well as for an indicator of health-related selection, possible confounders and mediators, an association was found between the lower probability of psychological symptoms and obtaining permanent employment (OR = 0.35, 95% CI 0.19-0.63) as well as having permanent employment (OR = 0.22, 95% CI 0.10-0.51). Our findings suggest that transition from an unstable labour market position to permanent employment could be health-promoting, even after controlling for possible confounders and mediators, as well as for an indicator of health-related selection. However, as there are few studies in the field, there is a need for more longitudinal studies in order to further analyse the relationship and to examine possible explanations. The policy implication of our study is that the transformation of unstable labour market

  19. Does transition from an unstable labour market position to permanent employment protect mental health? Results from a 14-year follow-up of school-leavers

    Directory of Open Access Journals (Sweden)

    Hammarström Anne

    2008-05-01

    Full Text Available Abstract Background Having secure employment, in contrast to being unemployed, is regarded as an important determinant of health. Research and theories about the negative health consequences of unemployment indicated that transition from unemployment to a paid job could lead to improved health. The objective of this study was to test the hypothesis that obtaining permanent employment after being in an unstable labour market position protects mental health. Methods A 14-year follow-up of all graduates from compulsory school in an industrial town in northern Sweden was performed at ages 16, 18, 21 and 30 years. Complete data on the cohort were collected for 1044 individuals with the aid of a comprehensive questionnaire. The response rate was 96.4%. The health measurement used in this study was the psychological symptoms analysed by multivariate logistic regression. Those who obtained permanent employment were the focus of the analysis. This group consisted of people who were in an unstable labour market position for a year or more between the ages of 25 and 29, and who had acquired a permanent job one year before and at the time of the investigation. Results After controlling for gender as well as for an indicator of health-related selection, possible confounders and mediators, an association was found between the lower probability of psychological symptoms and obtaining permanent employment (OR = 0.35, 95% CI 0.19–0.63 as well as having permanent employment (OR = 0.22, 95% CI 0.10–0.51. Conclusion Our findings suggest that transition from an unstable labour market position to permanent employment could be health-promoting, even after controlling for possible confounders and mediators, as well as for an indicator of health-related selection. However, as there are few studies in the field, there is a need for more longitudinal studies in order to further analyse the relationship and to examine possible explanations. The policy implication of

  20. An Empirical Study Of The Effects Of Demonetization In India In The Year 2016 and Analyzing Shifting Trends in Marketing / Purchasing to The Alternative Options

    OpenAIRE

    Pawan Kalyani

    2016-01-01

    Abstract: Demonetization is the process where government declare the currently running currency notes illegal to be tender after the declaration is made. This kind of declaration is made in the year 2016, by Prime Minister Sh. Narendra Modi. After demonetization of Indian currency notes of Rs. 500/- and 1000/- and with the limit of withdrawal of rupees from bank account and rupees 2000/-  from ATMs. There was acute shortage of money in market and daily transaction was severely affected. The l...

  1. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    In April, the Chinese stock market continuously broke record highs, leaving many doubting the sustainability of stock prosperity. However, first-quarter reports from 941 of the Shanghai and Shengzhen listed A-share companies show profits up 100 percent compared with a year ago. These figures are driving the fast development of the Chinese stock market and reassuring investor confidence. In sharp contrast with investor confidence in the stock market, the Chinese central bank is being extremely cautious about the volatile market and excessive liquidity. For the fourth time this year, the central bank lifted the reserve requirement ratio by another 0.5 percent, up to 11 percent, in an effort to cool the supposedly overheating economy. There’s good news for multinationals. They will be allowed to conduct internal foreign exchange trade in the next few months, thanks to an ease on restrictions by the Chinese foreign exchange watchdog. To achieve balanced development, the government is determined to launch the large-scale development of central China, building new airports and attracting more businesses to boost the economy there. Regarding the IT industry, Huawei Technologies is the biggest winner, having sold 29.778 billion yuan worth of software, followed by ZTE.

  2. Wholesale power marketing in restructured electricity markets

    Energy Technology Data Exchange (ETDEWEB)

    Sioshansi, F.P. [Convector Consulting Inc., Menlo Park, CA (United States); Altman, A. [Electric Power Research Institute, Palo Alto, CA (United States)

    1998-12-01

    Prior to 1992, very few people had heard the term power marketing. Today, power marketing is well-recognized, however, few people know what is behind the industry's exponential growth. This communication, which is based on a major study recently completed for the Electric Power Research Institute (EPRI), explains what power marketing is, who the power marketers are, what they do, and what's behind the industry's explosive growth in the past few years. It also explains what types of products and services power marketers offer, and what are the fundamental drivers of this demand. Understanding the last item is particularly significant, namely the growth of power marketing in the context of the rapid restructuring of the wholesale - soon to be followed by the retail - electricity markets in the US. (author)

  3. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    The central bank toughens its effort to tame inflation by raising interest rates for the second time in 2010. The government rolls back some of its stimulus measures for the auto market, taking heat out of the red-hot industry. Chinese exporters are facing serious headwinds despite increased Christmas orders. Industrial enterprises continue to gain steam, with their January-to-November profits growing 49.4 percent year on year. The accounting firm PwC expects China to experience a consumption boom over the next few years.

  4. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2008-01-01

    TO THE POINT: The Chinese Government, concerned about the stumbling domestic stock markets, has repeatedly emphasized the importance of "maintaining stability." China National Petroleum Corp. reported losses in its oil refinery business during the first half of the year. Domestic consumption, a major pillar of economic growth, rose substantially in June, up 23 percent year on year. Dabao, a well-known Chinese cosmetics brand, was officially acquired by Johnson & Johnson. China now plans to spend more money to help small and medium-sized companies boost employment.

  5. Marketing; Il marketing

    Energy Technology Data Exchange (ETDEWEB)

    Muscigna, M. [ENEA, Centro Ricerche Casaccia, S. Maria di Galeria, RM (Italy). Dipt. Innovazione

    1999-07-01

    The report discusses marketing strategies oriented to the organizations and analyzes its critical factors, which determine the success of the organization activity. [Italian] Il rapporto analizza i caratteri delle strategie del marketing orientato all'impresa. Vengono infine analizzati i fattori critici che determinano il successo o l'insuccesso delle scelte aziendali.

  6. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2008-01-01

    The Central Government issued a series of policies to help financial restoration work in the earthquake-hit areas.Some Sichuan-based listed companies suffered considerable losses during the quake.But stock traders shored up those companies by actively trading their shares on domestic stock markets.The China Iron and Steel Association called for a boycott of Australian mining firm Rio Tinto’s offers on the spot market,because the company failed to fulfill its 2007 long-term contract with Chinese iron ore importers.Lenovo Group’s first quarter sales slumped 12 percent year on year,its se- cond worst performance in eight quarters.

  7. Social marketing of low dead space syringes in Vietnam: findings from a 1-year pilot program in Hanoi, Thai Nguyen, and Ho Chi Minh City.

    Science.gov (United States)

    Huong, Ngo Thi Thanh; Mundy, Gary; Neukom, Josselyn; Zule, William; Tuan, Nguyen Minh; Tam, Nguyen Minh

    2015-05-30

    Although a growing body of evidence suggests that low dead space syringes may reduce the risk of human immunodeficiency virus (HIV) and Hepatitis C virus infection associated with sharing syringes among people who inject drugs, there is little evidence of effective approaches to motivate people who inject drugs (PWID) to shift from high to low dead space syringes. Using a mix of consumer and trade marketing approaches, informed by rapid assessments of both the syringe market and PWID preferences, practices, and behaviors in Hanoi and Ho Chi Minh City, Population Services International (PSI) Vietnam piloted an intervention to increase the use of low dead space syringes (LDSS) in the three provinces of Hanoi, Ho Chi Minh City, and Thai Nguyen, where an estimated 31% of PWID are HIV positive and 58% are living with hepatitis C virus (HCV). This paper provides a summary of the social marketing activities implemented and results achieved by PSI Vietnam during an initial 1-year pilot period from December 2012 to December 2013 in these three provinces to explore their effectiveness in motivating PWID to use low dead space syringes. We found major increases in sales of LDSS accompanied by increases in reported use and consistent use of LDSS among PWID in the three provinces included in the pilot program and a positive and independent association (odds ratio (OR) 21.08; 95% confidence interval (CI) 10.6-27.3) between LDSS use and exposure to social marketing activities. We also found that LDSS use had a stronger association with perceptions of LDSS product quality than with perceptions regarding LDSS potential to reduce HIV transmission risk and use. We conclude that social marketing interventions have an important role to play in widening access to and the use of LDSS for PWID, as they address the need for PWID to find LDSS when and where they need them and also promote the benefits of LDSS use to PWID. High coverage of these activities among PWID appears to be the key in

  8. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    TO THE POINT: The Chinese central bank raised the interest rate for the fifth time this year but this had little impact on the property and stock mar- kets. Foreign direct investment and fixed asset investment saw moderate increases in the first eight months, partly because of the government’s tightening policies. Gold futures will be traded on the market. Online traders are now required to acquire business licenses from regulative bodies.

  9. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    The National Bureau of Statistics has released economic data for the first half of 2011. Crisis-stricken foreign trade continues to recover.Investment in fixed assets and retail sales are holding up, becoming the main growth engines of the economy. Mean while, yuan-denominated new loans are decreasing as the country aims to calm inflationary jitters. The once-booming auto markets are slackening off with sales dramatically slowing in the first half of this year.

  10. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    The Chinese economic rally has solidified as reflected in July macroeconomic data.Investment and consumption remained the biggest propellants of economic growth,while export decline slowed due to improved overseas demand.Inflation is not a problem for the time being as July’s inflation indexes both stayed in the negative territory.New loans nosedived in July as the second half of the year has seen many companies pay back their loans.Auto figures this year show that China has replaced the United States as the biggest auto market in the world.

  11. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    China achieved its development goals in 2009, as re- flected in the strong economic data released by the National Bureau of Statistics on January 21. The GDP was 33.5 trillion yuan ($4.9 trillion) in 2009, growing 8.7 percent year on year. The fallout of Japan Airlines’ dec- laration of bankruptcy triggered anxieties among domestic airlines whose market share was also challenged by fierce international competition and high-speed railways. The domestic economic recovery was also mirrored in the robust performance of booming Internet businesses. By LIU YUNYUN

  12. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    TO THE POINT:The government promulgated a series of industrial re- vitalization plans to keep the economy from slipping.The State Council approved a plan to revive the nation’s shipbuilding industry.The January consumer price and producer price indexes indicated inflationary pressure had disappeared,but suggested possible deflation.Imports and exports bore the brunt of the global economic downturn in January,with the total trade value slipping by almost 30 percent year on year.For the first time, China overtook the United States as the largest car market in the world.

  13. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    Export deals experience year-on-year increases at the Canton Fair,though uncertainties still linger.Soaring coal prices put cost pressures on thermal power generators.Fierce competition rocks the foundation of China Mobile’s market dominance.Chinese automaker BYD goes on a bumpy ride as its sales go through a free-fall.The Export-Import Bank of China ties up with the Inter-American Development Bank to finance trade between China and Latin America and the Caribbean region.

  14. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2008-01-01

    TO THE POINT: The U.S. financial crisis swept across the world and shook the very foundations of the global financial system. Mainland stock markets plunged on the news of the U.S. financial catastrophe and dived to new lows. Some Chinese financial institutions disclosed that they held bonds issued by the U.S. investment bank Lehman Brothers, which declared bankruptcy. China accumulated more U.S. Treasury bonds in July after observing a U.S. dollar rebound. The domestic property market underwent a correction period after two years of housing price surges. Despite the global financial agony, China still remained attractive to foreign companies. The American conglomerate General Electric said it planned to set up five new regional headquarters in the country.

  15. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    China’s manufacturing sector warms up as indicated by an increase in the Purchasing Managers Index(PMI).The catering and retail sectors gain momentum each year during the National Day holiday(October 1-7).China allows interbank loan transfers,giving the lenders greater flexibility to manage their credit assets.Gold producer China National Gold Group Corp.fares well amid a prolonged gold market boom. Cotton prices skyrocket,casting an ominous shadow over prospects for the textile industry.The growth rate for China’s industrial profits slows,as government emission reduction measures take effect.The e-reader maker Hanvon makes forays into the Taiwan market.

  16. PEACE MARKETING

    OpenAIRE

    2015-01-01

    Peace marketing is a new concept which could be part of the category of the public international marketing  and it is, at the same time, a non-profit marketing. The concept of peace marketing is a new one, but one that should be developed because our future depends on the efficiency of the marketing campaigns for peace.

  17. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    TO THE POINT: Chinese Premier Wen Jiabao set several national economic targets for this year at the annual session of the National People’s Congress in Beijing, and said parts of the central budget would be allocated to various sectors to shore up economic growth. State-owned enterprises administered by the Central Government reported dismal profits of $97 billion last year, a 30-percent year-on-year decrease. Spurred by the government stimulus plans, the purchase managers’ index continued to rise for the third consecutive month in February, reflecting managers’restored confidence in the country’s economic prospects. China increased its holdings of U.S. treasury securities last December to $727.4 billion, making it the largest holder of such investments. Sanlu dairy brand, which lost its credibility in the tainted milk scandal, was officially eliminated from the market after it was bought by Beijing-based dairy producer Sanyuan Group.

  18. The Statistical Analysis of Stock Market of Second Board of the United States for the Recent Years%对近几年美国创业资本市场的统计分析

    Institute of Scientific and Technical Information of China (English)

    胡海峰

    2004-01-01

    The second board stock market of the United States is now the largest and most developed one in theworld after 50-year development. It provides American technical innovation enterprises with necessarycapital and management supports, plays a very important role in promoting high-tech industries. Thepaper tries to statistically analyse the characteristics of the second board market and the effects andimpacts on macro-economy.

  19. Changes in the labour market and health inequalities during the years of the recent economic downturn in Italy.

    Science.gov (United States)

    Sarti, Simone; Zella, Sara

    2016-05-01

    There is widespread concern that episodes of unemployment and unstable working conditions adversely affect health. We add to the debate by focusing on the relationship between work trajectory and the self-reported health of Italian men and women during the present economic downturn. Relying on Italian data in the EU-SILC project (from 2007 to 2010), our sample includes all individuals aged 30 to 60 in 2010, and uses multivariate binomial regression models for preliminary analyses and the Structural Equations modelling (SEM) to observe the cumulative effects of health status according to different job trajectories. Our main findings show similar pictures for men and women. Individuals who are unemployed, ejected or in precarious occupational positions have a higher risk of worsening their health status during these years.

  20. Six-year multi-centre, observational, post-marketing surveillance of the safety of the HPV-16/18 AS04-adjuvanted vaccine in women aged 10-25 years in Korea.

    Science.gov (United States)

    Kim, Chul-Jung; Song, Rok; Chen, Jing; Tavares Da Silva, Fernanda; Gopala, Kusuma B; Kim, Joon Hyung; Bi, Dan; Park, Jong Sup

    2017-07-01

    To evaluate the safety of HPV-16/18 AS04-adjuvanted vaccine when administered as per the PI in Korea. A total of 3084 women aged 10-25 years were enrolled in this post-marketing surveillance from 2008 to 2014. Subjects were invited to receive three doses of the vaccine (0, 1 and 6 months), and participants who received at least one dose were included in the analysis. Adverse events (AEs), adverse drug reactions (ADRs) and serious AEs (SAEs) were recorded after each dose. All AEs, ADRs and SAEs were presented with exact 95% confidence intervals (CI) (NCT01101542). Injection-site pain was the most frequent AE and ADR reported by 322 subjects (10.4% [95%CI: 9.4-11.6]); the local pain was transient and lasted 4-7 days in most cases. Dysmenorrhoea and vaginitis were the most common unexpected AEs reported by 30 (1.0% [95%CI: 0.7-1.4]) and 16 subjects (0.7% [95%CI: 0.3-0.8]), respectively. Pain (toe pain, leg pain and body pain [one case each]; foot pain [two cases]) was the most common unexpected ADR reported by five subjects (0.2% [95%CI: 0.1-0.4]). Four subjects reported a single SAE (one case each of exostosis, gastroenteritis, abortion and tonsillitis); none were fatal. All SAEs were assessed as unlikely to be related to vaccination; gastroenteritis, exostosis and tonsillitis resolved during the study period. This is the first post-marketing surveillance study in Korea that provides 6-year safety data for HPV-16/18 AS04-adjuvanted vaccine. The vaccine showed an acceptable safety profile and favourable benefit/risk ratio when given to women aged 10-25 years in Korea. © 2017 The Authors. Pharmacoepidemiology & Drug Safety Published by John Wiley & Sons Ltd. © 2017 The Authors. Pharmacoepidemiology & Drug Safety Published by John Wiley & Sons Ltd.

  1. Market, Regulation, Market, Regulation

    DEFF Research Database (Denmark)

    Frankel, Christian; Galland, Jean-Pierre

    2015-01-01

    This paper focuses on the European Regulatory system which was settled both for opening the Single Market for products and ensuring the consumers' safety. It claims that the New Approach and Standardization, and the Global Approach to conformity assessment, which suppressed the last technical...... barriers to trade in Europe, realized the free movement of products by organizing progressively several orders of markets and regulation. Based on historical and institutional documents, on technical publications, and on interviews, this article relates how the European Commission and the Member States had...... alternatively recourse to markets and to regulations, at the three main levels of the New Approach Directives implementation. The article focuses also more specifically on the Medical Devices sector, not only because this New Approach sector has long been controversial in Europe, and has recently been concerned...

  2. Market, Regulation, Market, Regulation

    DEFF Research Database (Denmark)

    Frankel, Christian; Galland, Jean-Pierre

    2015-01-01

    This paper focuses on the European Regulatory system which was settled both for opening the Single Market for products and ensuring the consumers' safety. It claims that the New Approach and Standardization, and the Global Approach to conformity assessment, which suppressed the last technical...... barriers to trade in Europe, realized the free movement of products by organizing progressively several orders of markets and regulation. Based on historical and institutional documents, on technical publications, and on interviews, this article relates how the European Commission and the Member States had...... alternatively recourse to markets and to regulations, at the three main levels of the New Approach Directives implementation. The article focuses also more specifically on the Medical Devices sector, not only because this New Approach sector has long been controversial in Europe, and has recently been concerned...

  3. Building Sustainable Smallholder Cooperatives in Emerging Market Economies: Findings from a Five-Year Project in Kenya

    Directory of Open Access Journals (Sweden)

    John E. Meador

    2016-07-01

    Full Text Available A comparative study of two smallholder dairy cooperatives in Kenya examines the question: what factors are conducive to producing sustainable smallholder cooperatives that can gain entry into the vertical value chain in liberalized post-colonial economies? The relative weight of income advantage; selective individual incentives and, social capital on maintaining member patronage are assessed within variable environmental constraints and opportunities facing different cooperatives. The methodology includes case study observation of the cooperatives during a five-year period, as well as sample surveys of members and non-members that include indicators of dairy income; reasons why farmers elect to join or not join the cooperative; and assessments of the importance of different services provided by the cooperative. The findings show how the relative weight of specific incentives for cooperative membership can vary from one environment to another within the same nation. The most important finding is that maintaining sustainable smallholder cooperatives within an increasingly competitive environment depends on the ability of managers to create business strategies that are compatible with the cooperative’s environmental constraints but, at the same time, incentivize members’ patronage.

  4. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    TO THE POINT: China’s stock market must have a touch of spring fever. Just two weeks ago, the number of new fund accounts in January surged to 1.85 million, five times more than the same period of the previous year. But a week later fund management companies suffered from customers pulling out. Experts warned of a bubble in the stock market but securities companies seemed confident. Meanwhile, Agricultural Bank of China has a lot more spring in its step toward listing. Seeing three other Big Four banks being list- ed, Agricultural Bank of China certainly doesn’t want to be left behind. It is sparing no efforts in delving into its inner problems and the Big Four banks will likely enjoy a complete family reunion in the stock markets in 2008. In other news, China’s no spring chicken. It knows its way around the international trade game, and is dealing with unfair trade allegations from both the United States and the European Union. China is also fighting back, protecting itself from dumping from other nations as well. Finally, Lenovo isn’t full of the joys of spring. Its lack of profitability in America is becoming an eyesore on the company’s financial reports. By LIU YUNYUN

  5. Higher effort-reward imbalance and lower job control predict exit from the labour market at the age of 61 years or younger: evidence from the English Longitudinal Study of Ageing.

    Science.gov (United States)

    Hintsa, T; Kouvonen, A; McCann, M; Jokela, M; Elovainio, M; Demakakos, P

    2015-06-01

    We examined whether higher effort-reward imbalance (ERI) and lower job control are associated with exit from the labour market. There were 1263 participants aged 50-74 years from the English Longitudinal Study on Ageing with data on working status and work-related psychosocial factors at baseline (wave 2; 2004-2005), and working status at follow-up (wave 5; 2010-2011). Psychosocial factors at work were assessed using a short validated version of ERI and job control. An allostatic load index was formed using 13 biological parameters. Depressive symptoms were measured using the Center for Epidemiologic Studies Depression Scale. Exit from the labour market was defined as not working in the labour market when 61 years old or younger in 2010-2011. Higher ERI OR=1.62 (95% CI 1.01 to 2.61, p=0.048) predicted exit from the labour market independent of age, sex, education, occupational class, allostatic load and depression. Job control OR=0.60 (95% CI 0.42 to 0.85, p=0.004) was associated with exit from the labour market independent of age, sex, education, occupation and depression. The association of higher effort OR=1.32 (95% CI 1.01 to 1.73, p=0.045) with exit from the labour market was independent of age, sex and depression but attenuated to non-significance when additionally controlling for socioeconomic measures. Reward was not related to exit from the labour market. Stressful work conditions can be a risk for exiting the labour market before the age of 61 years. Neither socioeconomic position nor allostatic load and depressive symptoms seem to explain this association. Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please go to http://group.bmj.com/group/rights-licensing/permissions.

  6. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    The central bank on November 19 ordered commercial banks to set aside an additional 0.5 percent of their reserves amid looming inflationary risks.Investors are on the defense and preparing for the worst by buying up gold as a safe haven against inflation and market uncertainties.China’s stateowned enterprises earned a combined profit of 1.626 trillion yuan($245 billion) from January to October this year,soaring 44.8 percent year on year.In a push into renewable energies,China should enhance efforts in hydropower,wind power and inter-provincial trade,as well as green electricity schemes,said the World Bank.The aviation industry booms as air traffic increases.

  7. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    High-ranking government officials from trade-related departments talked with Russian counterparts to settle a dispute between the Russian government and Chinese businesspeople who are accused of smuggling. The Chinese economy handed in a "better-than-expected" half-year performance report. Home mortgage loans climbed significantly due to robust property sales. Insurers’ premiums grew 6.6 percent year on year in the first half. The U.S. auto giant Ford secured a 14-percent sales growth in the Chinese market in the first six months. China has technically become a "rescuer-in-chief" for iron ore miners that are suffer- ing from plummeting demand from developed economies. To manage cost control in times of economic slowdown, HRG offered tips on cutting corporate travel expenses. Beijing’s Central Business District will march eastward to house more financial institutions.

  8. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2008-01-01

    TO THE POINT:The Hong Kong and New York listed China Netcom felt early pressure in the new year on news of its diminished telecom sales in 2007.Yet the biggest operator China Telecom came out on top, though barely meeting its year-end targets.China cut the major fuel import duty to cope with a national fuel short- age,while steel export duty was raised again in a bid to curb the export of energy-consuming products.Middle- class breadwinners must report their income from stocks and properties to the tax authorities.Foreign financial institutions will have more access to the Chinese capital market in the new year.

  9. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    The manufacturing sector of the country loses some steam as indicated by the slowing PMI in July.China Investment Corp.reaped a bum-per harvest from investments overseas last year, drawing strength from the global economic recovery. Chinese automaker Geely completed its purchase of Volvo, a landmark step toward making a global footprint. The aviation indus-try witnesses a substantial turnaround with air traffic surging in the first half of 2010. Meanwhile, 264 firms listed on the Chinese mainland reported a com-bined profit of 22.8 billion yuan ($3.4 billion) in the first half of this year,growing nearly 50 percent from a year earlier.IMAX is increasing its presence in the Chinese market where the movie industry is burning hot.

  10. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    HU YUE

    2011-01-01

    Milk Rivalry Foreign brands are gaining a solid foothold in China's milk powder market,mounting pressure on the local companies.In the first half of 2011,China's formula imports rose 32 percent from the previous year to reach nearly 300,000 tons,around 72 percent of last year's total.The dairy industry received a deadly blow from a melamine-tainted baby formula scandal in 2008,which undermined consumer confidence for domestic dairy brands,and offered a chance for foreign firms to expand.New Zealand's Natural Dairy,for example,aims to open 3,000 retail stores in 24 provinces and municipalities across the nation this year.In another move,the U.S.giant Abbott Laboratories invested $230 million to build a new plant in Jiaxing,Zhejiang Province,to produce infant formula.

  11. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    Economic data for February were released, providing insight into the health of the economy. Inflation continues, with the CPI coming in at 4.9 percent, above the government-set cap of 4 percent for this year. Newly extended bank loans fall dramatically as the central bank twists harder on the credit screws. Growth of retail sales slows down in part because the auto market has become lackluster. China Mobile, the world’s top telecom operator by subscribers, reports modest growth. After three consecutive months of net selling, China remains the largest foreign holder of U.S. Treasury securities.

  12. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    Ignoring the economic recovery, the stock market bleeds as investors speculate more monetary tightening policies. The manufacturing sector shines in the first quarter of this year though cost inflation looms large, and listed companies also report handsome profits. Automakers turned out more wheels as sales picked up in April. Recovering from the impact of the tainted formula scandal, dairy makers turn loss into profit in 2009. Foreign credit rating agencies take root in China, casting an ominous shadow over financial interests of the country.

  13. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    China’s trade surplus shrinks,with the September figure hitting a five-month low.The auto market roars ahead as sales picked up in September.Property developers bask in the glow of a sales boom,but uncertainties remain as policymakers step up clampdowns.Chinese PC maker Lenovo boosts its product line for a more diversified source of returns.Five years after a failed investment deal,offshore oil and gas producer CNOOC regains its appetite for assets in the United States.The Hurun Research Institute releases the 2010 Hurun rich list.

  14. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    By pledging to enforce a harsher policy on house and land purchases, China tries to alleviate real estate bubble tensions. The central bank vows to uphold a more balanced credit policy next year in a move to restore economic health. Chinese automaker BYD hits a pot hole on the path toward electric cars as a vital component plant records a painful loss. Dropping out of the overseas buying trend, the Bank of China Ltd. puts its focus back on domestic markets. Baosteel comes under fire after raising its steel prices in the run-up to iron ore negotiations.

  15. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    Economic data for July indicated that pillar forces of the economy remained strong in July.Fixed-asset investment and retail sales are still soaring.Exports are also recouping some strength,growing over 38 percent in July.The CPI went up by 3.3 percent,a reflection of simmering inflationary jitters.House prices in 70 large and medium-sized cities rose 10.3 percent,the slowest pace in half a year.International grain prices head north,and threaten to filter through the Chinese market.

  16. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    Chinese fund management companies spilled red ink in the first half of 2010 as the stock market turned bearish. The shipbuilding industry regains its lost ground but unsteady seas could capsize hopes for continued success. Chinese property developers’ financing woes are inten- sifying. China Mobile reported modest growth in first-half profits as compe- tition heats up among the telecom giants. Outbound M&A deals, especially those involving natural resources, by Chinese companies in the first half of this year hit a record high. China aims to lift its installed hydropower capac- ity to 300 million kilowatts by 2015 from the current 200 million kilowatts.

  17. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    By ordering another hike of the reserve requirement ratio, China is sparing no effort to dampen inflation. The central bank starts a trial currency program, under which qualified Chinese companies can settle their overseas direct investments in Chinese currency, the yuan. China remains the largest foreign holder of U.S. Treasury securities, even after shedding $11.2 billion in November 2010. State-owned enterprises reap handsome profits, drawing strength from the buoyant economy. China has become the country with the most installed wind power capacity worldwide. Due to the possibility of a sluggish auto market starting this year, private automaker BYD plans to cut its dealership in 2011.

  18. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    Inflation continues to stretch the nerves of Chinese policymakers,as CPI growth hit 5.5 percent in May,a 34-month record.In response,the central bank has ordered a 0.5-percentage-point hike of the reserve requirement ratio for the sixth time this year.On the trade front,imports maintain momentum while exports lose ground.Fixed-asset investment and consumption remain buoyant,providing a driving force for the Chinese economy.The once-feverish auto market is quickly cooling due to the expiration of policy incentives,climbing gasoline prices and purchase limits in Beijing.

  19. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    China has toppled the United States from its decadeslong position as the world’s largest auto market for the second consecutive year. New yuan-denominated loans, totaling 7.95 trillion yuan ($1.2 trillion) in 2010, indicate mounting inflationary pressures. China’s foreign trade recoups strength, with both imports and exports hitting record highs in December 2010. Chinese steelmakers reel from skyrocketing iron ore prices. The Purchasing Managers Index for the non-manufacturing sector rebounds as the service sector picks up steam.

  20. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    Chinese stock markets plunged along with their global counterparts-the benchmark index lost 26.82 percent in the first half of this year, the worst performance among nations worldwide. China’s manu- facturing sector slowed and was clouded by a sense of pessimism as the June purchasing managers’ index dropped by 1.8 percentage points compared with May. Electronic manufacturer Foxconn plans to build a new large-scale plant in Henan Province to cut costs. Ping An Insurance tries to merge two banks to establish a stronger banking presence. Shanghai topped other cities as the most important financial center in China and a growing world financial hub.

  1. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    As illustrated by the current session of the Canton Fair,China’s exports are staging a swift comeback,though uncertainties lie ahead. In its drive toward a more sustainable economy,the country bumps up lending for the western regions and small businesses. Foreign banks are losing ground in China due to a lending spree by local rivals. Online travel agents scramble to pledge the lowest prices for hotels as they tap an over-crowded market. Also under pressure is China Mobile that recorded slower profit growth for the first quarter of the year. China launches an international commodities trading platform in Beijing on April 20.

  2. Study on year-end water level of multi-year regulating storage reservoir in power market%电力市场环境下多年调节水库年末消落水位研究

    Institute of Scientific and Technical Information of China (English)

    原文林; 王福岭

    2012-01-01

    针对梯级水库中多年调节水库年末消落水位优选问题,结合电力市场环境下梯级水库中长期发电优化调度的特点,本文建立了电力市场环境下多年调节水库年末消落水位优选模型,并应用协同差分演化算法对模型进行了求解。通过乌江梯级水库实例验证,计算结果表明本文所提出的模型与求解方法具有可靠性与合理性,为电力市场环境下梯级水库发电优化调度提供了理论计算依据,具有应用推广价值。%In this paper, an optimal model is developed to simulate the year-end water level of a multi-year regulating storage reservoir in a cascade reservoirs system. This model considers power market environments and long-term scheduling of power generation, and is solved with a co-evolution differential evolution algorithm. Its effectiveness and reliability are verified through an application to the Wujiang cascade reservoirs. This study provides a theoretical basis for calculation of optimal scheduling of the cascade reservoirs in power market environments.

  3. A five-year assessment of the affordable care act: market forces still trump the common good in U.S. Health care.

    Science.gov (United States)

    Geyman, John P

    2015-01-01

    The Affordable Care Act (ACA) was enacted in 2010 as the signature domestic achievement of the Obama presidency. It was intended to contain costs and achieve near-universal access to affordable health care of improved quality. Now, five years later, it is time to assess its track record. This article compares the goals and claims of the ACA with its actual experience in the areas of access, costs, affordability, and quality of care. Based on the evidence, one has to conclude that containment of health care costs is nowhere in sight, that more than 37 million Americans will still be uninsured when the ACA is fully implemented in 2019, that many more millions will be underinsured, and that profiteering will still dominate the culture of U.S. health care. More fundamental reform will be needed. The country still needs to confront the challenge that our for-profit health insurance industry, together with enormous bureaucratic waste and widespread investor ownership throughout our market-based system, are themselves barriers to health care reform. Here we consider the lessons we can take away from the ACA's first five years and lay out the economic, social/political, and moral arguments for replacing it with single-payer national health insurance.

  4. The Effectiveness of Pharmaceutical Marketing

    NARCIS (Netherlands)

    E.R. Kappe

    2011-01-01

    textabstractPharmaceutical marketing effectiveness comprises the measurement of marketing efforts of pharmaceutical firms towards doctors and patients. These firms spend billions of dollars yearly to promote their prescription drugs. This dissertation provides empirical analyses and methods to contr

  5. The Effectiveness of Pharmaceutical Marketing

    NARCIS (Netherlands)

    E.R. Kappe

    2011-01-01

    textabstractPharmaceutical marketing effectiveness comprises the measurement of marketing efforts of pharmaceutical firms towards doctors and patients. These firms spend billions of dollars yearly to promote their prescription drugs. This dissertation provides empirical analyses and methods to

  6. Office Market Shows Biggest Potential

    Institute of Scientific and Technical Information of China (English)

    LIU BO

    2006-01-01

    @@ As Beijing's residential apartment real estate market slackens thanks to a series of policies proposed by the central government in recent years intended to curb overheated growth, the market for office buildings seems to be upbeat.

  7. Content marketing - the fundamental tool of digital marketing

    Directory of Open Access Journals (Sweden)

    Loredana PATRUTIU BALTES

    2015-12-01

    Full Text Available In the era of digitalization, the importance of digital marketing has increased from one year to another as part of the marketing strategy practiced by organizations of any type and any size. Given that digital marketing requires the existence of a content marketing, the success or the failure of the company’s online communication depends to a significant extent on the quality of its content marketing. In this context, besides promoting a high quality of the content marketing, the digital marketers must undertake an analysis of the target in order to adapt their content and to choose the right way of promoting it. This article defines the concept of content marketing and the importance that it has within the marketing policies, as well as the proper means of developing a correct content marketing strategy.

  8. Factors affecting robust retail energy markets

    Energy Technology Data Exchange (ETDEWEB)

    Michelman, T.S.

    1999-04-01

    This paper briefly defines an active retail market, details the factors that influence market activity and their relative importance, compares activity in various retail energy markets to date, and predicts future retail energy market activity. Three primary factors translate into high market activity: supplier margins, translated into potential savings for actively shopping customers; market size; and market barriers. The author surveys activity nationwide and predicts hot spots for the coming year.

  9. Sustainable Marketing

    NARCIS (Netherlands)

    Dam, van Y.K.

    2017-01-01

    In this article, three different conceptions of sustainable marketing are discussed and compared. These different conceptions are referred to as social, green, and critical sustainable marketing. Social sustainable marketing follows the logic of demand-driven marketing management and places the

  10. Sustainable Marketing

    NARCIS (Netherlands)

    Dam, van Y.K.

    2017-01-01

    In this article, three different conceptions of sustainable marketing are discussed and compared. These different conceptions are referred to as social, green, and critical sustainable marketing. Social sustainable marketing follows the logic of demand-driven marketing management and places the resp

  11. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2008-01-01

    Despite chilly headwinds in the international market,Chinese domestic consumption grew a robust 20.8 percent in November year on year,the ninth consecutive month of growth of more than 20 percent.But bad news quickly followed.Industrial value-added output grew merely 5.4 percent in November,the second instance of single-digit growth since 2002.Centrally administered state-owned enterprises(SOEs) saw their profits plunge 26 percent last month.The harsh job environ-ment prompted the government to ensure there would be no layoffs at the SOEs,but salaries may be cut to offset the profit drops.Ping An,the country’s second largest insurer,had huge losses from its investment in the troubled Belgian financial giant Fortis NV.The Chinese currency took its first step into the international market as the central banks of China and South Korea signed a bilateral currency-swap agreement.

  12. [Community marketing of contraceptives].

    Science.gov (United States)

    Urrutia, J M

    1987-09-01

    The 5-year-old community contraceptive distribution program developed by PROFAMILIA, Colombia's private family planning organization, has given excellent results, but several cost-effectiveness comparisons with social marketing programs have suggested that commercial distribution programs are superior. The community contraceptive distribution program has a high content of information and education activities, which produced significant increases in knowledge and use of contraception in the communities covered. It has been a fundamental support for the social marketing program, creating much of the demand for contraceptive products that the social marketing program has filled. The social marketing program has given good results in terms of volume of sales and in cost-effectiveness since 1976, prompting calls for replacement of the community contraceptive distribution program by the social marketing program in those sectors where knowledge and use of contraception have achieved acceptable levels. An experiment in the Department of Santander in 1984 and 1985 gave very favorable results, suggesting that community contraceptive distribution programs should be replaced by social marketing programs in all more developed markets. But economic problems in 1985 and the decision of manufacturers to decrease the profit margin for PROFAMILIA jeopardized the social marketing program. The community distribution program covered about 20% of the market. Reduced profits in the social marketing program threatened its continued expansion, at the same time that potential demand was growing because of increases in the fertile aged population and increased use of contraception. To meet the need, PROFAMILIA combined the community contraceptive distribution and social marketing programs into a new entity to be called community marketing. The strategy of the community marketing program will be to maintain PROFAMILIA's participation in the market and aid the growth of demand for

  13. The Market for CEOs

    DEFF Research Database (Denmark)

    Aivazian, Varouj A.; Lai, Tat-kei; Rahaman, Mohammad M.

    2013-01-01

    We investigate empirically a market-based explanation for the rise in recent years in external CEO hiring and compensation and find, consistent with the market-based theory, that firms in industries relying on general managerial skills are more likely to hire CEOs externally than firms...

  14. Internet marketing

    OpenAIRE

    2009-01-01

    In the bachelor thesis are introduced theoretical concepts of the Internet and marketing, accented the need of marketing mix along with its specifics of the internet environment. Next is interpreted which tools can be used for marketing of firms and which marketing instruments are to be deployed. Final chapter illustrates socio-demographics of Czech internet users along with media market allocation from the perspective of all media as well as in the segment of the Internet.

  15. Hospital marketing.

    Science.gov (United States)

    Carter, Tony

    2003-01-01

    This article looks at a prescribed academic framework for various criteria that serve as a checklist for marketing performance that can be applied to hospital marketing organizations. These guidelines are drawn from some of Dr. Noel Capon of Columbia University's book Marketing Management in the 21st Century and applied to actual practices of hospital marketing organizations. In many ways this checklist can act as a "marketing" balanced scorecard to verify performance effectiveness and develop opportunities for innovation.

  16. Strategic Marketing

    OpenAIRE

    Potter, Ned

    2015-01-01

    This chapter from The Library Marketing Toolkit focuses on marketing strategy. Marketing is more successful when it happens as part of a constantly-renewing cycle. The aim of this chapter is to demystify the process of strategic marketing, simplifying it into seven key stages with advice on how to implement each one. Particular emphasis is put on dividing your audience and potential audience into segments, and marketing different messages to each group. \\ud \\ud It includes case studies from T...

  17. 7 CFR 983.47 - Marketing policy.

    Science.gov (United States)

    2010-01-01

    ... 7 Agriculture 8 2010-01-01 2010-01-01 false Marketing policy. 983.47 Section 983.47 Agriculture Regulations of the Department of Agriculture (Continued) AGRICULTURAL MARKETING SERVICE (Marketing Agreements..., ARIZONA, AND NEW MEXICO Marketing Policy § 983.47 Marketing policy. Prior to August 1st each year, the...

  18. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    TO THE POINT: The government vowed to improve farmers’ living stan- dards and underlined several tasks to be fulfilled this year in this regard. A majority of domestic individual investors suffered losses of more than 70 percent on their investments in mainland stock markets last year. Steel manufacturers were also unlucky in 2008 and lost a total of $1.87 billion in November alone. Despite pressure from the gloomy economic situation, more than 200 enterprises in Shanghai promised no layoffs. Tainted milk producer Sanlu declared bankruptcy. Insurance premiums in China hit a record high in 2008. A Swiss bank defied global financial uncertainties and set up a joint venture financial institution with China’s Founder Securities.

  19. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    Chinese automakers cash in on a sales boom in the first half,but signs emerge that a pothole-filled path lies ahead.China maintains appeal to foreign investors as the June FDI surged nearly 40 percent year on year.The steel-makers stand on wobbly legs as June profits shrink due to weak demands.The China Banking Regulatory Commission said Chinese lenders extended 7.66 trillion yuan($1.14 trillion)of loans to local financing vehicles,arousing concerns over the financial black hole.The gold industry has been bursting with vitality as risk-aversion came to the fore as inflation fears and stock market volatility rattled investors.

  20. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    Inflation in China has long gone, as reflected in the consumer and producer price indexes in the first five months of this year, which were both in negative territory. The government raised export tax rebates for another batch of items to boost shrinking exports. The country was the biggest auto market in the world in the first five months of this year. Chinalco saw its deal with Rio Tinto collapse after the latter formed an alliance with BHP Billiton. The proposed merger of China Eastern Airlines and Shanghai Airlines is unlikely to go forward without government assistance. The Chinese currency watchdog loosened control over mainland companies’ investments abroad and allowed more funding for their overseas subsidiaries.

  1. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    TO THE POINT:The Chinese economy has contin- ued its robust pace due to large-scale profits from listed companies.Yet previous leading domestic cell phone producer Ningbo Bird took a large nosedive due to counterfeited cell phones,the costs of product develop- ment,and consumers’fickle phone buying habits. China Eastern Airlines strove to make a profit in the first half of this year after stumbling all of last year,and Singapore Airlines planned to take a 15.8-percent stake in the Chinese airline.Currently,institutional investors comprise the major proportion in the Chinese stock market,which kept rising amid sharp turbulence. Instant noodle prices came back to normal and the major noodle industry association was fined for fixing prices by the consumer watchdog.

  2. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    The mainland stock market rallied based on a brightening economic outlook, with major indexes climbing to a one-year high. The Chinese Government raised retail gasoline and diesel prices for the third time this year as a result of surging international crude oil prices. Chinalco agreed to participate in the Rio Tinto rights issue at the last minute. China and major iron ore suppliers failed to reach a long-term agreement as the former insisted on a 40-percent price reduction and would not compromise. Protectionism flared up in the economically-challenged United States, which made three anti-dumping and anti-subsidy charges against Chinese steel products. Airbus honored its commitment to localize 5 percent of airfra me production on the mainland by setting up a joint venture in Harbin.

  3. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2008-01-01

    Declining exports have not been the only setback for China’s economic development so far this year. Consumption also shows signs of a possible slowdown. Government figures indicate consumers were less optimistic about the country’s economic performance during the first six months of the year.The mainland property market was under- going a correction when prices fell in some cities.But foreign companies increasingly acquired controlling stakes in large com-mercial housing projects. A continued surge in oil prices cut the sales volume of automakers. Louis Vuitton bags at a store in Hangzhou were deemed defective,because they lacked product tags. China Oilfield Services Ltd. struck a deal to buy a Norwegian company to expand its overseas operations.

  4. A MATURING MARKET

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    China’s stock market is getting older and wiser, but by international standards it has a long way to go China’s stock market is still a teenager, but it’s a healthy one with dreams of becoming more like the grown-up markets internationally.Especially for China’s stock market, 1998 was a long time ago.That was the year Shenzhen Development Bank issued public stock—the first such kind approved by the Chinese Government.

  5. HUMANE MARKETING, PEACE MARKETING AND REBRANDING MARKETING

    Directory of Open Access Journals (Sweden)

    Alexandru Mircea NEDELEA

    2016-08-01

    Full Text Available According to humane marketing, the entire population of the Earth must be happy, content and even delighted, not only the clients of certain companies (as considered by the classical marketing. Therefore, from this viewing point, we are dealing with the necessary activity of rebranding the marketing itself. Humane marketing represents and concerns the entire economic system regarded from the point of view of the final result, seen by comparison to the happiness of the entire humanity. Humane marketing represents a new concept, a new vision, a new way of seeing the relationship between the individual and the society he lives in. The essence of the concept (orientation of humane marketing consists in identifying, anticipating and quantifying the needs and desires of humans and their satisfaction. Rebranding marketing will allow passing from a vicious marketing to a beneficial, humane marketing. We think that the society has reached a level of development which allows only one viable solution for evolution, namely to make a qualitative leap in the consciousness of the humanity, which should include, among others, the waiver of aggressive marketing made only in order to obtain profit, to the detriment of attaining human happiness, both individually and of the entire humanity.

  6. Electricity market 2000

    Energy Technology Data Exchange (ETDEWEB)

    Korsfeldt, T.; Petsala, B.

    2000-08-01

    The electricity markets in the Nordic countries have undergone major changes since the electricity market reform work was started in the early 1990s. Sweden, Norway and Finland have a common electricity market since 1996.The work of also reforming the Danish electricity market was begun in the year 2000. The objective of the electricity market reform is to introduce increased competition,to give the consumers greater freedom of choice and also, by open and expanded trade in electricity, create the conditions for efficient pricing. The Swedish National Energy Administration is the supervisory authority as specified in the Electricity Act, and one of the tasks entrusted to it by the Government is to follow developments on the electricity market and to regularly compile and report current market information. The purpose of the present publication is to meet the need for generalized and readily accessible information on the conditions on the Nordic markets.The publication includes summaries of information from recent years concerning electricity generation and utilization in the Nordic countries, the structure of the electricity market from the players' perspective trade in electricity in the Nordic countries and in Northern Europe, electricity prices in the Nordic and other countries, and the impact of the electricity sector on the environment.

  7. The impact of neutralizing antibodies on the risk of disease worsening in interferon β-treated relapsing multiple sclerosis: a 5 year post-marketing study.

    Science.gov (United States)

    Paolicelli, D; D'Onghia, M; Pellegrini, F; Direnzo, V; Iaffaldano, P; Lavolpe, V; Trojano, M

    2013-06-01

    The impact of neutralizing antibodies (NAbs) on interferon β (IFNβ) efficacy in MS patients is still an object of controversy. To evaluate the clinical response to IFNβ during NAb-positive (NAb+) and NAb-negative (NAb-) statuses on a large population of relapsing remitting (RR) MS patients were followed up to 5 years. Sera from 567 RR MS patients treated with IFNβ for 2-5 years were collected every 6-12 months and evaluated for NAb presence by a cytopathic effect assay. The relapse rate and expanded disability status scale (EDSS) score were assessed at baseline and every 6 months for each patient. A NAb+ status was defined after two consecutive positive titers of NAbs >/= 20 neutralizing units (NU)/mL. Multivariate models were used to analyze the relapse rate, the time to first relapse, the time to confirmed EDSS score 4 during NAb+ and NAb- statuses. A propensity score (PS) matching analysis was performed to assess the robustness of the multivariate models. Fourteen percent of patients became NAb+ during the follow-up. A significant increase of the relapse rate (IRR = 1.38; p = 0.0247) and decrease of the time to 1st relapse (IRR = 1.51; p = 0.0111) were found during NAb+ periods. The PS matching analysis, in a selected cohort of patients, demonstrated a negative trend of NAbs on the time to reach the milestone EDSS 4 (IRR = 2.94; p = 0.0879). This long-term post-marketing observational study further confirms that the occurrence of NAbs significantly affects the risk of disease worsening in IFNβ- treated RRMS.

  8. Electricity market 2001

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    2001-09-01

    The electricity markets in the Nordic countries have undergone major changes since the electricity market reform work was started in the early 1990s. Sweden, Norway and Finland have had a common electricity market since 1996. The work of also reforming the Danish electricity market was begun in the year 2000. The objective of the electricity market reform is to introduce increased competition, to give the consumers greater freedom of choice and also, by open and expanded trade in electricity, create the conditions for efficient pricing. The Swedish National Energy Administration is the supervisory authority as specified in the Electricity Act, and one of the tasks entrusted to it by the Government is to follow developments on the electricity market and to regularly compile and report current market information. The purpose of the 'Electricity market 2001' publication is to meet the need for generalized and readily accessible information on the conditions on the Nordic market. Iceland is not included in the description. The publication also includes summaries of information from recent years concerning electricity generation and utilization in the Nordic countries, the structure of the electricity market from the players' perspective, trade in electricity in the Nordic countries and in Northern Europe, electricity prices in the Nordic and other countries, and the impact of the electricity sector on the environment. The publication contains data on electricity generation and use during the past years, structure of the electricity market, trade in electricity in the Nordic countries and northern Europe, electricity prices in the Nordic countries and other countries as well as impact of electricity generation system on the environment.

  9. Politisk marketing

    DEFF Research Database (Denmark)

    Disciplinen politisk marketing er udbredt i mange vestlige lande. Imidlertid er kendskabet til politisk marketing i Danmark bemærkelsesværdigt lavt. I det lys er denne bog Politisk Marketing: Personer, Partier & Praksis den første bog i Danmark, som -ud fra marketing- indkredser de sidste mange års...... brudflader i dansk politik. Gennem ti bidrag fra forskere og praktikere udskraber forfatterne et DNA for feltet politisk marketing. Kort sagt kan du i denne bog finde svarene på: Hvad er politisk marketing? Hvordan har det udviklet sig? Og hvilke konsekvenser har dette fænomen for vælgere, partier og...

  10. Marketing fundamentals.

    Science.gov (United States)

    Redmond, W H

    2001-01-01

    This chapter outlines current marketing practice from a managerial perspective. The role of marketing within an organization is discussed in relation to efficiency and adaptation to changing environments. Fundamental terms and concepts are presented in an applied context. The implementation of marketing plans is organized around the four P's of marketing: product (or service), promotion (including advertising), place of delivery, and pricing. These are the tools with which marketers seek to better serve their clients and form the basis for competing with other organizations. Basic concepts of strategic relationship management are outlined. Lastly, alternate viewpoints on the role of advertising in healthcare markets are examined.

  11. A Study of Relationship Marketing in Chinese Retail market

    OpenAIRE

    Xue, Qiusha

    2007-01-01

    Relationship Marketing, as a new marketing paradigm, has stimulated considerable interests in both the business and the academic world in recent years. It has been believed that companies can achieve success in the long run by maintaining relationships with their customers and business associates. However, the most of the research on relationship marketing focuses on the Western perspectives, and the current literature on relationship marketing in the Asian retail sector is relatively under-r...

  12. Market Review

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    @@ There was no sign of recovery from the downturn of rare earth market.The overall rare earth market still presented slipping trend.There was no sufficient replenishment from NdFeB and phosphor producers.

  13. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    The Chinese stock market showed signs of recovery and the new stock investors have been rushing in. Many people withdrew their insurance to invest in the stock market, as insurance watchdog statistics showed. Meanwhile, the Chinese trade surplus grew to

  14. Marketing automation

    OpenAIRE

    Raluca Dania TODOR

    2017-01-01

    The automation of the marketing process seems to be nowadays, the only solution to face the major changes brought by the fast evolution of technology and the continuous increase in supply and demand. In order to achieve the desired marketing results, businessis have to employ digital marketing and communication services. These services are efficient and measurable thanks to the marketing technology used to track, score and implement each campaign. Due to the...

  15. Marketing mix

    OpenAIRE

    Fatrdlová, Adéla

    2016-01-01

    Bachelor thesis is focused on the evaluation of the marketing mix for company HET, analyzing every individual instruments and the subsequently for the improvements. This thesis is composed of two parts,literature reviewed and with personal advice for solution, which falls under subchapter suggestions and recommendations. The first part of thesis are basic concepts associated, included with marketing and marketing mix with a focus on four basic marketing tools. The second part describes the co...

  16. Marketing mix

    OpenAIRE

    Dvořák, Michael

    2016-01-01

    The subject of this thesis, with the official name Marketing mix, is to analyse the actual and future marketing mix in selected company, propose for its improvements and strategy for re-launching traditional footwear company and their products on the Czech market. The theoretical section focuses on the basic concepts of marketing, its history, actual trends and its principles. The theoretical findings are used in the following practical part. The practical section describes the curre...

  17. Postmoderne marketing

    OpenAIRE

    Urquizu, Alvaro

    2014-01-01

    Abstract: This thesis will challenge the traditional marketing perspective by adding a post-modern approach to marketing. Secondary an analysis of the post-modern consumer as well as the importance of neo tribalism in marketing will be described. Additionally the necessity of including countercultural segments and the importance of countercultures will be argued. Finally this thesis will examine which marketing method is the most useful when working with countercultures.

  18. RELIGIOUS MARKETING

    OpenAIRE

    Ariadna-Ioana JURAVLE (GAVRA); Constantin SASU; Geanina Constanța SPĂTARU (PRAVĂȚ)

    2016-01-01

    The purpose of this paper is to establish the conceptual delimitation of the term religious marketing. The term religious marketing has caused controversy. There are two currents: that of the theologians, on one hand and that of the marketers, on the other hand. The representatives of each current have their own view regarding the implementation of marketing into the religious sphere. The article concludes with the necessity to adapt the churches’ activities and the ways they must be presente...

  19. Viral marketing

    OpenAIRE

    Král, Jiří

    2015-01-01

    Bachelor's Thesis deals with effective promotional tools called viral marketing. The main contribution of the thesis is the definition and history of viral marketing, making analysis of process of viral marketing, progresses definition and rules for creating a viral campaign. And also aspects are necessary for a successful viral spread. There are analysis of the characteristics of social media which are dividing according to the orientation and marketing tactics. Thesis is especially about so...

  20. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    Robust economic figures for January 2010 showed the Chinese economy had rebounded to pre-financial crisis levels. Inflation indexes, CPI and PPI, were both within a positive territory. Foreign trade recently took off, with imports growing much faster than exports. Foreign direct investments in China have resumed positive growth. But skyrocketing housing prices, partly jacked up by excess liquidity in the market, pose an imminent risk to economic stability and development. China’s sovereign wealth fund has started buying stocks in traditional companies, like hi-tech and media, instead of merely investing in financial institutions to diversify its portfolio. China will build more nuclear power reactors this year as part of its green efforts.

  1. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    TO THE POINT:In the final week of June, the Chinese stock market relaxed from its previous buoyant spirit as the Shanghai Composite Index lingered around 4,000 points. It is widely suspected the index might not surpass the peak 4,334 points soon though institutional investors remain optimistic about the bullish trend. Large industrial enterprises reaped record profits in the first five months of this year. The con- sumer price index of June is expected to be lower than 3 per-cent due to decreases in grain prices. Government financial revenue soared 24 percent in the first five months. In the meantime, China Development Bank sold 5 billion in yuan bonds to Hong Kong in an effort to boost mainland infrastructure construction. In the retailing sector, the Wahaha vs. Danone dispute over trademark issues hasn’t ended and Wahaha decided to file a countersuit against Danone. By LIU YUNYUN

  2. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    The Chinese economy seems to be back on the fast track, with a number of first-half indicators released by the National Bureau of Statistics turning around. First-half GDP growth was better than expected in the absence of export contributions. Positive signs are everywhere, from a rebound in fixed-asset investment to surging domestic sales. The picture of a long-anticipated merger between China Eastern and Shanghai Airlines has become clearer, though they still face an uphill battle. Securities companies gained momentum from the stock market rally by collecting more brokerage fees in the first half of this year. The country’s sovereign wealth fund, China Investment Corp., is making a push into the commodities sector.

  3. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    TO THE POINT:The World Bank points to bright prospects for the Chinese economy,citing vibrant domestic demand that is helping to maintain growth. Also,increases are giving vitality to the export front. The growing momentum was felt at the latest Canton Fair,an effective gauge of foreign trade,which witnessed much higher export volumes than the last session in April. The newly launched ChiNext,China’s NASDAQ-style stock market,staged a roller-coaster ride on its first few trading days,raising worries over rampant speculation. The manufacturing sector gathers force as evidenced in the increasing purchasing managers’ index. Airbus plans to build its first Asian logistics center in Tianjin early next year. Brazil’s Petrobras inked a $10-billion line of credit contract with the China Development Bank on November 3. By HU YUE

  4. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    Price hikes in cooking oil fuel worries over inflation and the dominance of foreign gurus over the country’s grain markets. With an explosion of box office successes, leading Chinese movie studios gear up for share floats to support expansion. Exports in November showed signs of bottoming out as the sector prepares for a more prosperous year in 2010. Despite its reputation as a nation of savers, China’s online consumption is burning hot as consumers enjoy the comfort of shopping from home. The aviation industry basks in the glow of the strong economic recovery as airlines transport a soaring number of passengers. Chinese companies press ahead with outbound mergers and acquisitions while overseas strategic investors remained relatively inactive in China.

  5. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    The National Bureau of Statistics(NBS)on October 22 released the major economic figures for the third quarter,providing a bullish growth outlook for the Chinese economy.China’s milk formula makers overcome consumer fears from the quality crisis last year and draw strength from the broader economic recovery.Though prospects for the stock market remain up in the air,China’s fund managers count their blessings on a higher level of corporate earnings visibility.Defying the looming downturn,China’s aviation industry turns loss into profit.Telecom operators reel from dim profitability as they pay the price for a 3G spend-ing spree while attempting to implement rural strategies.

  6. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    TO THE POINT: Expectations are high for China’s online advertising market after a successful ad year in 2009. Thermal power generators are feeling the chill of snow storms that are causing coal prices to increase.Small steel makers have come under financial pressures as the demands for their steel bars diminish. The overall manufacturing sector has maintained an upward momentum, as evidenced by surges of purchasing managers’index. The National Energy Administration issued a report detailing the energy composition of the country at the end of 2009. China’s top consumer-to-consumer auction site, Taobao.com, entered an agreement with Hunan Satellite Television Station in an effort to diversify its online shopping busi-ness. A report from China Export & Credit Insurance Corp. cautions of asecond economic down turn in Europe and sub-Saharan Africa.

  7. Service marketing

    Directory of Open Access Journals (Sweden)

    Babić-Hodović Vesna

    2002-01-01

    Full Text Available Development of postindustrial society and services revolution created numerous changes in size of consumer demand, consumer reaction and priorities. Continuous change on the side of demand and offer must follow changes in marketing orientation. Leader in that change is services marketing which by knowing services range and all the changes builds a new concept called Relationship Marketing.

  8. Marketing 101.

    Science.gov (United States)

    Henderson, Karla A.

    1997-01-01

    A marketing model for camps includes a mix of services, presentation, and communication elements that promote the virtues of camp, convince potential campers and their families of the benefits of camp, and successfully distinguish the camp from others. Includes resources related to marketing strategies, theme merchandise, and market trends…

  9. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    The hottest financial market topic of the moment could be the subprime loan crisis in the United States. The crisis has stormed the U.S. stock market, dragging it to its biggest falls in a single trading day. Other markets, such as Japan’s, were also vul

  10. Shopper marketing

    OpenAIRE

    Klímová, Nikola

    2013-01-01

    The "Shopper marketing" thesis measures and evaluates the effectiveness of shopper marketing activities during the Sochi 2014 Olympic Games. This thesis includes empirical research conducted in an FMCG environment. The research implemented in this work investigates the shopper marketing practises and their effectiveness in selected Czech stores. The conclusions and recommendations within this diploma thesis are based on the analysis of research results.

  11. Stock Markets

    Institute of Scientific and Technical Information of China (English)

    亚玲

    2005-01-01

    There are stock markets in large cities in many countries. Stock markets in Paris, London, Tokyo, Shanghai and New York are among the largest and most well-known. The stock market, also called stock exchange, is a place where people can buy or sell shares of a factory or company. And each share means certain ownership of a factory or company.

  12. Viral marketing

    OpenAIRE

    BLÁHOVÁ, Adéla

    2012-01-01

    The aim of my thesis is to provide a comprehensive overview of the viral marketing and to analyze selected viral campaigns. There is a description of advantages and disadvantages of this marketing tool. In the end I suggest for which companies viral marketing is an appropriate form of the promotion.

  13. Marketing 101.

    Science.gov (United States)

    Henderson, Karla A.

    1997-01-01

    A marketing model for camps includes a mix of services, presentation, and communication elements that promote the virtues of camp, convince potential campers and their families of the benefits of camp, and successfully distinguish the camp from others. Includes resources related to marketing strategies, theme merchandise, and market trends…

  14. PRODUCT AND MARKET ORIENTATION OF HORTICULTURAL FARMS IN BULGARIA DURING THE YEARS LEADING TO EU ACCESSION – STUDIES IN THE PLOVDIV REGION

    OpenAIRE

    Elena Garnevska; Roger Vaughan; Jonathan Edwards

    2008-01-01

    Agriculture/horticulture has traditionally been an important sector in the economy of Bulgaria. The paper outlines the structural changes in Bulgarian agriculture since 1989 and discusses the product and market orientation of the horticultural farms in the Plovdiv region of Bulgaria. This paper analyses how farm owners / managers with different sized farms evaluated 5 product/market strategic options: ‘doing what you currently do but better’, ‘developing new horticultural products’, ‘developi...

  15. Food Marketing towards Children: Brand Logo Recognition, Food-Related Behavior and BMI among 3–13-Year-Olds in a South Indian Town

    OpenAIRE

    Peter Ueda; Leilei Tong; Cristobal Viedma; Chandy, Sujith J.; Gaetano Marrone; Anna Simon; Cecilia Stålsby Lundborg

    2012-01-01

    OBJECTIVES: To assess exposure to marketing of unhealthy food products and its relation to food related behavior and BMI in children aged 3-13, from different socioeconomic backgrounds in a south Indian town. METHODS: Child-parent pairs (n=306) were recruited at pediatric clinics. Exposure to food marketing was assessed by a digital logo recognition test. Children matched 18 logos of unhealthy food (high in fat/sugar/salt) featured in promotion material from the food industry to pictures of c...

  16. China Rare Earth Market Review

    Institute of Scientific and Technical Information of China (English)

    2012-01-01

    Rare earth market remained depressed after the New Year affected by the weak demand. Purchaser preferred to consume inventories rather than increase the stockpile. There was a strong wait-and-see atmosphere in the market. Driven by the intense desire to sell out the commodities, traders further decreased their quoted price for rare earth products. Most persons in the market preferred to hold commodities and waited for a rise in the market after the Spring Festival.

  17. Energy use and production, demography and the world-market oil price-influencing twenty years of economic performance and environment degradation in Mexico

    Energy Technology Data Exchange (ETDEWEB)

    Lopez Lemus, Luis Gerardo [SUNY College of Environmental Science & Forestry (United States)

    1997-07-01

    I present a compilation of data describing Mexico's economic performance as it relates to demographic and natural resource characteristics. Statistical correlations suggest that long term economic output and energy efficiency are influenced mostly by human population numbers and fuel consumption rate, although its fluctuations have been clearly driven by those of the world-market oil price throughout 1970-90. Neither energy production, agricultural yield, OPEC's oil price or forest coverage appeared important in determining Mexican GDP response for this 20-year period. Significant relations of these fluctuations were found also in the rates of deforestation, air pollution and agricultural production, being all of these variables seemingly independent of the intrinsic human population growth rate. I discuss how Mexico could bridge the GDP gap with its current Nafta partners from this system-energy perspective. [Spanish] Presento una coleccion de datos que describen el comportamiento de la economia de Mexico relacionado con las caracteristicas demograficas y de sus recursos naturales. Las correlaciones estadisticas sugieren que la produccion economica a largo plazo y la eficiencia de la energia estan influenciadas principalmente por las cifras de poblacion humana y por el regimen de consumo de combustible, si bien sus fluctuaciones han sido claramente impulsadas por los precios del petroleo en mercado mundial a traves de 1970 a 1990. Ni la produccion de energia, el rendimiento agricola, el precio del petroleo de OPEC o la extension de los bosques resultaron importantes en la determinacion de la respuesta del PIB de Mexico para este periodo de 20 anos. Se encontraron relaciones significativas de estas fluctuaciones tambien en los regimenes de deforestacion, contaminacion del aire y produccion agricola, siendo todas esta variables de forma similar independientes de regimen intrinseco del crecimiento de la poblacion humana. Analizo como podria Mexico salvar la

  18. Assessment of safety and efficacy of lamotrigine over the course of 1-year observation in Japanese patients with bipolar disorder: post-marketing surveillance study report.

    Science.gov (United States)

    Terao, Takeshi; Ishida, Atsuko; Kimura, Toshifumi; Yoshida, Mitsuhiro; Hara, Terufumi

    2017-01-01

    A post-marketing surveillance (PMS) study was conducted with a 1-year observation period to assess the safety and efficacy of lamotrigine in routine clinical practice in patients with bipolar disorder (BD). Central enrollment method was used to recruit patients diagnosed with BD who were being treated for the first time with lamotrigine to prevent the recurrence/relapse of BD mood episodes. Adverse drug reactions (ADRs) and recurrence/relapse were assessed. Improvement of mania and depression was also assessed using the Hamilton's Rating Scale for Depression (HAM-D) and the Young Mania Rating Scale (YMRS) at treatment initiation, 4-6 months post treatment initiation, and 10-12 months post treatment initiation. A total of 237/989 patients (24.0%) reported ADRs, most commonly rash (9.1%), and the incidence of serious ADRs was 3.3% (33/989 patients). Skin disorders occurred in 130 patients (13.1%), mostly within 8 weeks post treatment. A total of 237/703 patients (33.7%) experienced recurrence/relapse of mood episodes. The 25th percentile of the time to recurrence/relapse of mood episodes was 105 days. Remission of depression symptoms (HAM-D ≤7) occurred in 147/697 patients (21.1%) at treatment initiation, rising to 361 patients (67.4%) at 10-12 months post treatment. Remission of manic symptoms (YMRS ≤13) occurred in 615/676 patients (91.0%) at treatment initiation, rising to 500 patients (97.3%) at 10-12 months post treatment. The results of this PMS study suggest that lamotrigine is a well-tolerated and effective drug for preventing recurrence/relapse of BD in clinical practice.

  19. 2001年黑龙江省玉米种子市场分析与预测%Analysis and Forecast on Market of Corn seed in Heilongjiang Province in the year 2001

    Institute of Scientific and Technical Information of China (English)

    刘爱群

    2001-01-01

    对影响玉米种子市场的主导因素:播种面积、库存玉米种子数量、玉米制种基地生产情况、玉米商品粮市场价格走势等进行了分析,并在分析的基础上,提出对2001年黑龙江省玉米种子市场的预测,作为学术观点与同行探讨。%Thtough the analysis on major factors of effecting market of corn seed, such as planting area, ammount of corn seed kept in stock, production situation situatuion of corn seed in producing base and price of commodity corn in market, forecast is given on market of corn seed in HeiLongjiang province in the year 2001.

  20. Marketing maloobchodu

    OpenAIRE

    Demuth, Jan

    2012-01-01

    This thesis is about the situation of retail marketing in Czech republic, with a special focus on in-store marketing instruments and activities. The goal of this work is to evaluate the application of these marketing instruments in a specific retail store. This chosen store is supermarket Billa. The first part of the thesis is offering theoretical base for in-store marketing activities and also presents the history of retail marketing in Czech republic. The second part is focusing on the situ...

  1. “十二五”期间陕西人身保险市场需求变化研究%Analysis of the Changes in Life Insurance Market Demand of Shaanxi Province During the Twelfth Five-Year

    Institute of Scientific and Technical Information of China (English)

    杨馥; 刘珺

    2012-01-01

    The development of life insurance market in Shaanxi Province will be promoted by the substainable development of Shaanxi's economy and society during the Twelfth Five-Year.The demand of life insurance is key index of the development of lif insurance market.The demand of life insurance market is measured by life insurance premiums in Shaanxi.Based on the data in 1990-2009,this paper provides positive analysis on the demand of life insurance market in Shaanxi by cointegration and logarithm function-model.Following the results,it predicts the trends of life insurance market demands in Shanxi during the Twelfth Five-Year plan,to provide theory basis for life insurance market planning.%"十二五"期间,陕西省经济的持续发展为陕西省人身保险市场的发展提供了有利契机。人身保险需求是度量人身保险市场发展状况的重要指标。文章以陕西省人身保险保费收入作为衡量人身保险市场需求的变量,参考保险密度和保险深度等指标,选取1990—2009年的相关数据,采用协整检验,利用自然对数模型对陕西省人身保险市场需求进行实证分析,并据此对"十二五"期间陕西省人身保险市场需求变化趋势进行预测,旨在为陕西省人身保险业规划提供理论依据。

  2. Food marketing towards children: brand logo recognition, food-related behavior and BMI among 3-13-year-olds in a south Indian town.

    Science.gov (United States)

    Ueda, Peter; Tong, Leilei; Viedma, Cristobal; Chandy, Sujith J; Marrone, Gaetano; Simon, Anna; Stålsby Lundborg, Cecilia

    2012-01-01

    To assess exposure to marketing of unhealthy food products and its relation to food related behavior and BMI in children aged 3-13, from different socioeconomic backgrounds in a south Indian town. Child-parent pairs (n=306) were recruited at pediatric clinics. Exposure to food marketing was assessed by a digital logo recognition test. Children matched 18 logos of unhealthy food (high in fat/sugar/salt) featured in promotion material from the food industry to pictures of corresponding products. Children's nutritional knowledge, food preferences, purchase requests, eating behavior and socioeconomic characteristics were assessed by a digital game and parental questionnaires. Anthropometric measurements were recorded. Recognition rates for the brand logos ranged from 30% to 80%. Logo recognition ability increased with age (plogo recognition was associated with higher BMI (p=0.022) and nutritional knowledge (pbrand logo recognition ability and are possibly exposed to more food marketing. The study did not lend support to a link between exposure to marketing and poor eating behavior, distorted nutritional knowledge or increased purchase requests. The correlation between logo recognition and BMI warrants further investigation on food marketing towards children and its potential role in the increasing burden of non-communicable diseases in this part of India.

  3. Food Marketing towards Children: Brand Logo Recognition, Food-Related Behavior and BMI among 3–13-Year-Olds in a South Indian Town

    Science.gov (United States)

    Ueda, Peter; Tong, Leilei; Viedma, Cristobal; Chandy, Sujith J.; Marrone, Gaetano; Simon, Anna; Stålsby Lundborg, Cecilia

    2012-01-01

    Objectives To assess exposure to marketing of unhealthy food products and its relation to food related behavior and BMI in children aged 3–13, from different socioeconomic backgrounds in a south Indian town. Methods Child-parent pairs (n = 306) were recruited at pediatric clinics. Exposure to food marketing was assessed by a digital logo recognition test. Children matched 18 logos of unhealthy food (high in fat/sugar/salt) featured in promotion material from the food industry to pictures of corresponding products. Children's nutritional knowledge, food preferences, purchase requests, eating behavior and socioeconomic characteristics were assessed by a digital game and parental questionnaires. Anthropometric measurements were recorded. Results Recognition rates for the brand logos ranged from 30% to 80%. Logo recognition ability increased with age (plogo recognition was associated with higher BMI (p = 0.022) and nutritional knowledge (pbrand logo recognition ability and are possibly exposed to more food marketing. The study did not lend support to a link between exposure to marketing and poor eating behavior, distorted nutritional knowledge or increased purchase requests. The correlation between logo recognition and BMI warrants further investigation on food marketing towards children and its potential role in the increasing burden of non-communicable diseases in this part of India. PMID:23082137

  4. Social Marketing in Marketing Health

    OpenAIRE

    Janet, Evgen; Zaletel Kragelj, Lijana

    2008-01-01

    Health communication is one of key approaches in health promotion. In last decade more and more techniques used by commercial marketers are used, termed in this context »social marketing«. It became integrative and inclusive discipline that uses a wide range of social sciences and social policy approaches as well as marketing. Like commercial marketing, social marketing is also focused on the consumer, and similarly, it is the knowledge on what people want and need and how to persuade them to...

  5. Marketing automation

    Directory of Open Access Journals (Sweden)

    TODOR Raluca Dania

    2017-01-01

    Full Text Available The automation of the marketing process seems to be nowadays, the only solution to face the major changes brought by the fast evolution of technology and the continuous increase in supply and demand. In order to achieve the desired marketing results, businessis have to employ digital marketing and communication services. These services are efficient and measurable thanks to the marketing technology used to track, score and implement each campaign. Due to the technical progress, the marketing fragmentation, demand for customized products and services on one side and the need to achieve constructive dialogue with the customers, immediate and flexible response and the necessity to measure the investments and the results on the other side, the classical marketing approached had changed continue to improve substantially.

  6. Marketization Revisited

    DEFF Research Database (Denmark)

    Hansen, Morten Balle; Lindholst, Andrej Christian

    2016-01-01

    Purpose: The purpose of this introduction article to the IJPSM special issue on marketization is to clarify the conceptual foundations of marketization as a phenomenon within the public sector and to gauge current marketization trends on the basis of the seven articles in the special issue. Design....../methodology/approach: Conceptual clarification and cross-cutting review of seven articles analysing marketization in six countries in three policy areas at the level of local government. Findings: Four ideal-type models are deduced: Quasi-markets, involving both provider competition and free choice for users; Classic contracting...... out; Benchmarking and yardstick competition; and Public-Private collaboration. On the basis of the review of the seven articles, it is found that all elements in all marketization models are firmly embedded but also under dynamic change within public service delivery systems. The review also...

  7. Unfolding Implementation in Industrial Market Segmentation

    DEFF Research Database (Denmark)

    Bøjgaard, John; Ellegaard, Chris

    2011-01-01

    of implementing industrial market segmentation is discussed and unfolded in this article. Extant literature has identified segmentation implementation as a core challenge for marketers, but also one, which has received limited empirical attention. Future research opportunities are formulated in this article......Market segmentation is an important method of strategic marketing and constitutes a cornerstone of the marketing literature. It has undergone extensive scientific inquiry during the past 50 years. Reporting on an extensive review of the market segmentation literature, the challenging task...... for marketing management. Three key elements and challenges connected to execution of market segmentation are identified — organization, motivation, and adaptation....

  8. An Evaluation of Market Characteristics of Indiana Farmers' Markets

    OpenAIRE

    Hofmann, Christa; Dennis, Jennifer H.; Marshall, Maria I

    2008-01-01

    Nationally, the number of operating farmers' markets has increased 111% in the past ten years from 1,755 markets to 3,706 from 1994 to 2004 (AMS, 2006). Indiana's farmers' markets has increased at double the rate in the same time frame. An internet and mail census was sent to market masters to assess operational procedures and factors that influence customer and vendor participation in the market. A two-stage least squares model was estimated for the vendor and customer model. In Equation 1.1...

  9. Stock market

    OpenAIRE

    Pachlerová, Šárka

    2017-01-01

    This bachelor thesis deals with the stock market in the Czech republic. The first part of this work is focused on the characteristics concepts of the stock market. It is comprised of the definitions of the financial market, stocks, commodities, the stock exchange indexes and others. Introduction to the term Forex and definition of the types of stock exchanges and exchange trades. Introduction to the OTC trading and how the stock exchange work. In the analytical part there is introduction t...

  10. PPC Marketing

    OpenAIRE

    Korousová, Tereza

    2015-01-01

    This thesis analyzes internet marketing and within in especially PPC advertising - including its structure and calculation of efficiency. There are two most commonly used PPC systems in the Czech Republic - AdWords and Sklik. Within these systems, there are marketing campaigns created and they consist of suitable marketing sets, which are combinations of ads and key words. Project Ehrliches Bier used the AdWords system for its campaign and within this system the project has been propagated si...

  11. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    TO THE POINT:The country was faced with heavy inflationary pressure as the CPI and PPI numbers both continued to run at a high growth rate.The government decided to enforce a tightened monetary policy and stock investors rushed to pull money out of the stock market and stash it in the banks.To save the stumbling stock market,QFIIs were allowed to triple their investments in China’s financial markets.

  12. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2008-01-01

    TO THE POINT:China’s financial markets remained stable in 2007, the central bank said,but the stock market stumbled on the heels of international market fluctuations.Food supplies were in short- age as the blizzard in southern provinces blocked transportation and destroyed farm produce.China Minmetals moved abroad to Canada for gold and copper,while the South Korean Lotte Shopping looked to China for the supermarket boom.

  13. Event marketing

    OpenAIRE

    Novotná, Michaela

    2008-01-01

    This study aims to analyze event-marketing activities of the small firm and propose new events. At first the theoretical part describes marketing and communication mix and then especially planning and development of event marketing campaign. Research data were collected by the method of survey to propose the new events. Randomly selected customers were asked to fill the questionnaire. Its results were integrated into the proposal of the new events. The interview was realized with the owner of...

  14. Market Definition

    OpenAIRE

    Kaplow, Louis

    2014-01-01

    Market definition has long held a central place in competition law. This entry surveys recent analytical work that has called the market definition paradigm into question on a number of fronts: whether the process is feasible, whether market share threshold tests are coherent, whether the hypothetical monopolist test in merger guidelines is counterproductive, and whether and when the frequent focus on cross-elasticities is useful.

  15. Trade marketing

    OpenAIRE

    Khodl, Vojtěch

    2013-01-01

    The main objective of this thesis is to define the term "trade marketing" and evaluate its role within the Coca-Cola Hellenic Bottling Company. With the use of internal resources and relevant literature, I will describe the use of trade marketing from both theoretical and practical point of view. I will also introduce the Coca-Cola HBC and its position on the carbonated soft drinks market in the Czech republic.

  16. Content Marketing

    OpenAIRE

    LE, DUC

    2013-01-01

    The purpose of this thesis was to introduce the new trend in today’s marketing world: content marketing. It has been employed by many companies and organizations in the world and has been proven success even when it is still a fairly new topic. Five carefully selected theories of content marketing proposed by experts in the field has been collected, compared and displayed as originally and scientifically as possible in this thesis. The chosen theories provide a diversified perspectives of...

  17. Online marketing

    OpenAIRE

    Zrůst, Daniel

    2013-01-01

    The aim of this thesis is to evaluate pay per click marketing as suitable marketing tool for promotion and distribution of a given product. The paper describes basic vocabulary related to PPC advertising, common metrics, tools used by online marketers, and logic of running PPC campaigns. The paper also tries to quantify impact of Internet on economies. The second part applies the theory to analysis of consumers' conversion path while searching online in common search engines where PPC marketi...

  18. Reading Market Challenges

    Institute of Scientific and Technical Information of China (English)

    YAO BIN

    2010-01-01

    @@ Though a late starter, China's electronic reader (e-reader) market is growing explosively. This year, e-reader sales in China are expected to reach 3 million units from 300,000 in 2009-20 percent of the global total. U.S. research firm DisplaySearch forecasts China will overtake the United States as the world's largest e-reader market before 2015, by virtue of its large population.

  19. Testimonial a influencer marketing

    OpenAIRE

    Kúdelková, Andrea

    2017-01-01

    The topic of the diploma thesis is testimonial and influencer marketing. The aim of this work is to find out whether influencer increases the likelihood of purchasing a healthy nutritional product for Slovak women aged 20-40 years, and also whether Peter Sagana as a testimonial enhances brand credibility. The theoretical part deals with general communication and presentation of testimonial and marketing influence, their categories and examples. The practical part of the thesis is set into the...

  20. Marketing plan

    OpenAIRE

    Jantunen, Essi; Hellman, Annika

    2012-01-01

    The aim of this bachelor’s thesis was to draw up an efficient marketing plan for Pohjolan Vihreä Polku Oy, which offers meeting and nature activity services. The company was in a process of conversion and needed a structured marketing plan. The objectives of the company were perceived through severe research. The main purposes of the marketing plan were to raise the visibility of the company and increase its clientele. The proposed marketing actions are also to be used to improve the company’...

  1. Changes in the economy, the labor market, and expectations for the future: what might Europe and the United States look like in twenty-five years?

    Science.gov (United States)

    Buchholz, Sandra; Blossfeld, Hans-Peter

    2012-01-01

    In times of globalization, modern societies' labor markets have been marked by an increasing segmentation and growing social inequality. Youths in particular have experienced a worsening of their employment chances in the past three decades. However, what will the future bring?

  2. Marketing in the Australian Higher Education Sector

    Science.gov (United States)

    Favaloro, Chrissa

    2015-01-01

    This article examines domestic marketing in the Australian higher education sector, specifically, the marketing investment patterns of universities and their levels of student growth as a return on marketing investment. Marketing expenditure by universities has risen 23 per cent in the five years to 2013, with several institutions allocating in…

  3. 2008: Golden Time in Gold Market

    Institute of Scientific and Technical Information of China (English)

    Guo; Yan

    2008-01-01

      Pushed by increased demand from both jewelers and investors, China has become the drivin, g force behind the world's gold market in 2007. Chinas gold market this year has maintained its growing momentum with booming demand, not only in the domestic market but also in the international market.……

  4. 2008: Golden Time in Gold Market

    Institute of Scientific and Technical Information of China (English)

    2008-01-01

    @@ Pushed by increased demand from both jewelers and investors, China has become the drivin, g force behind the world's gold market in 2007. Chinas gold market this year has maintained its growing momentum with booming demand, not only in the domestic market but also in the international market.

  5. Marketing in the Australian Higher Education Sector

    Science.gov (United States)

    Favaloro, Chrissa

    2015-01-01

    This article examines domestic marketing in the Australian higher education sector, specifically, the marketing investment patterns of universities and their levels of student growth as a return on marketing investment. Marketing expenditure by universities has risen 23 per cent in the five years to 2013, with several institutions allocating in…

  6. 7 CFR 930.50 - Marketing policy.

    Science.gov (United States)

    2010-01-01

    ... 7 Agriculture 8 2010-01-01 2010-01-01 false Marketing policy. 930.50 Section 930.50 Agriculture Regulations of the Department of Agriculture (Continued) AGRICULTURAL MARKETING SERVICE (Marketing Agreements... Regulations § 930.50 Marketing policy. (a) Optimum supply. On or about July 1 of each crop year, the...

  7. Food marketing towards children: brand logo recognition, food-related behavior and BMI among 3-13-year-olds in a south Indian town.

    Directory of Open Access Journals (Sweden)

    Peter Ueda

    Full Text Available OBJECTIVES: To assess exposure to marketing of unhealthy food products and its relation to food related behavior and BMI in children aged 3-13, from different socioeconomic backgrounds in a south Indian town. METHODS: Child-parent pairs (n=306 were recruited at pediatric clinics. Exposure to food marketing was assessed by a digital logo recognition test. Children matched 18 logos of unhealthy food (high in fat/sugar/salt featured in promotion material from the food industry to pictures of corresponding products. Children's nutritional knowledge, food preferences, purchase requests, eating behavior and socioeconomic characteristics were assessed by a digital game and parental questionnaires. Anthropometric measurements were recorded. RESULTS: Recognition rates for the brand logos ranged from 30% to 80%. Logo recognition ability increased with age (p<0.001 and socioeconomic level (p<0.001 comparing children in the highest and lowest of three socioeconomic groups. Adjusted for gender, age and socioeconomic group, logo recognition was associated with higher BMI (p=0.022 and nutritional knowledge (p<0.001 but not to unhealthy food preferences or purchase requests. CONCLUSIONS: Children from higher socioeconomic groups in the region had higher brand logo recognition ability and are possibly exposed to more food marketing. The study did not lend support to a link between exposure to marketing and poor eating behavior, distorted nutritional knowledge or increased purchase requests. The correlation between logo recognition and BMI warrants further investigation on food marketing towards children and its potential role in the increasing burden of non-communicable diseases in this part of India.

  8. Market structure, market strategy and customer satisfaction

    DEFF Research Database (Denmark)

    Eskildsen, Jacob Kjær; Kristensen, Kai; Steensen, Elmer Fly

    2007-01-01

    The popularity of customer satisfaction measurements has grown considerably over the last few years but we know very little about how the structure of the individual markets with respect to the transparency of products and services as well as how consumer preferences affect customer satisfaction....... Here a total of 14540 customers have evaluated their preferred supplier with respect to banking, property insurance, supermarkets and mobile telecom. The analysis shows that market structure has a profound effect on customer satisfaction measurements and that this effect differs from industry...

  9. Market structure, market strategy and customer satisfaction

    DEFF Research Database (Denmark)

    Eskildsen, Jacob Kjær; Kristensen, Kai; Steensen, Elmer Fly

    2007-01-01

    The popularity of customer satisfaction measurements has grown considerably over the last few years but we know very little about how the structure of the individual markets with respect to the transparency of products and services as well as how consumer preferences affect customer satisfaction....... Here a total of 14540 customers have evaluated their preferred supplier with respect to banking, property insurance, supermarkets and mobile telecom. The analysis shows that market structure has a profound effect on customer satisfaction measurements and that this effect differs from industry...

  10. Marketing Education

    Science.gov (United States)

    Stancil, Ronald A., Sr.

    2008-01-01

    This article discusses the Marketing Education program at West Haven (CT) High School in West Haven, Connecticut, that promotes skills for life and attributes, enhances the academic program, and develops leaders out of ordinary students through an interactive curriculum. The three components of West Haven's marketing and management program are (1)…

  11. Marketing Management

    DEFF Research Database (Denmark)

    Wilke, Ricky

    2012-01-01

    Book review of: Christian Homburg, Sabine Kuester, Harley Krohmer, Marketing Management – A Contemporary Perspective, McGraw-Hill Higher Education, 2009......Book review of: Christian Homburg, Sabine Kuester, Harley Krohmer, Marketing Management – A Contemporary Perspective, McGraw-Hill Higher Education, 2009...

  12. Art Markets

    NARCIS (Netherlands)

    P.A. Arora (Payal); F.R.R. Vermeylen (Filip)

    2013-01-01

    textabstractThe advent of digitization has had a profound impact on the art market and its institutions. In this chapter, we focus on the market for visual arts as it finds its expression in (among other) paintings, prints, drawings, photographs, sculpture and the like. These artistic disciplines cl

  13. Direct marketing

    Directory of Open Access Journals (Sweden)

    Čičić Muris

    2002-01-01

    Full Text Available Direct Marketing (DM is usually treated as unworthy activity, with actions at the edge of legality and activities minded cheating. Despite obvious problems regarding ethics and privacy threat, DM with its size, importance and role in a concept of integrated marketing communication deserves respect and sufficient analysis and review

  14. Market Review

    Institute of Scientific and Technical Information of China (English)

    2006-01-01

    @@ RE Market Dec. 10-20 Price of Pr-Nd oxide and Pr-Nd mischrnetal kept on rising in domestic market recently due to the tight supply of RE carbonate. Short supply of ion adsorption clay in southern China did not affect the prices of dysprosium and terbium obviously.

  15. Market Review

    Institute of Scientific and Technical Information of China (English)

    2006-01-01

    @@ RE Market Oct. 10~20 Price of Eu-rich and Yt-medium RE concentrate in domestic market rose to RMB $ 74,000/ton from RMB $72,000/ton. It was still on rising. Price of RE carbonate in Baotou was over RMB$10,000/ton due to the strict volume control of rare earth concentrate.

  16. Market Review

    Institute of Scientific and Technical Information of China (English)

    2006-01-01

    @@ RE Market May 10-20 Learned from Inner Mongolia Rare Earth Association,domestic rare earth market was in good situation driven by high demand. Price of neodymium rose strongly. Dysprosium oxide and terbium oxide still hovered at the higher price level. Price of europia remained stable.

  17. Market review

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    @@ RE Market June 10-20 Driven by price rising of Nd and Pr, domestic RE market was very active recently. It was thought that the price rising was led by the large demand of NdFeB magnet industry and tight supply of RE raw materials.

  18. Art Markets

    NARCIS (Netherlands)

    P.A. Arora (Payal); F.R.R. Vermeylen (Filip)

    2013-01-01

    textabstractThe advent of digitization has had a profound impact on the art market and its institutions. In this chapter, we focus on the market for visual arts as it finds its expression in (among other) paintings, prints, drawings, photographs, sculpture and the like. These artistic disciplines

  19. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    TO THE POINT:Along with the Chinese Government’s determination to crack down on insider trading, the mainland stock market has experienced more volatility recently with sharp ups and downs. Overall, however, the market is on a rising track. A sea change

  20. Agricultural Marketing.

    Science.gov (United States)

    Helt, Lawrence; And Others

    Designed for use in farm business management adult programs, this marketing curriculum includes six teaching lessons and professional staff products. The following topics are covered in the lessons: introduction to marketing; interpretation of price/demand/supply cycles and fundamental outlook trends (carryover/projections/disappearance); farmers'…

  1. Marketing Education

    Science.gov (United States)

    Stancil, Ronald A., Sr.

    2008-01-01

    This article discusses the Marketing Education program at West Haven (CT) High School in West Haven, Connecticut, that promotes skills for life and attributes, enhances the academic program, and develops leaders out of ordinary students through an interactive curriculum. The three components of West Haven's marketing and management program are (1)…

  2. Developing markets?

    DEFF Research Database (Denmark)

    Figueiredo, Bernardo; Chelekis, Jessica; DeBerry-Spence, Benet

    2015-01-01

    , and social inequalities. We suggest that these issues are better understooda nd addressed when examined via grounded investigations of the role of markets in shaping the management of resources, consumer agency, power inequalities and ethics. The use of markets as units of analysis may lead to further cross......Situated at the intersection of markets and development, this commentary aims to promote a cross-fertilization of macromarketing and transformative consumer research (TCR) that directs attention to the sociocultural context and situational embeddedness of consumer experience and wellbeing, while...... acknowledging complex, systemic interdependencies between markets, marketing, and society. Based on a critical review of the meaning of development and an interrogation of various developmental discourses, the authors develop a conceptual framework that brings together issues of development, wellbeing...

  3. RELIGIOUS MARKETING

    Directory of Open Access Journals (Sweden)

    Ariadna-Ioana JURAVLE (GAVRA

    2016-07-01

    Full Text Available The purpose of this paper is to establish the conceptual delimitation of the term religious marketing. The term religious marketing has caused controversy. There are two currents: that of the theologians, on one hand and that of the marketers, on the other hand. The representatives of each current have their own view regarding the implementation of marketing into the religious sphere. The article concludes with the necessity to adapt the churches’ activities and the ways they must be presented to the society’s actual characteristics. This can be achieved by using appropriate marketing tools and methods; however, the particularities of religion must be taken into account in order not to alter its religious values.

  4. Marketing is Dead! Long Live Marketing!

    OpenAIRE

    Marjanova Jovanov, Tamara

    2016-01-01

    The contents of the lectures included: Why marketing? Citizen, Consumer, Customer (Behavior) Who is the Father of Marketing? Some Antecedents of Marketing When Did Marketing Start? The Contributors of Marketing Where Did Marketing Start? Job Positions in Today’s Marketing Organization The Role of the Chief Marketing Officer Four Different CEO Views of Marketing Reality – Truth – Challenge (Why Can’t We Make It?) The Strong and Steady Progress of Marketi...

  5. Marketing is Dead! Long Live Marketing!

    OpenAIRE

    Marjanova Jovanov, Tamara

    2016-01-01

    The contents of the lectures included: Why marketing? Citizen, Consumer, Customer (Behavior) Who is the Father of Marketing? Some Antecedents of Marketing When Did Marketing Start? The Contributors of Marketing Where Did Marketing Start? Job Positions in Today’s Marketing Organization The Role of the Chief Marketing Officer Four Different CEO Views of Marketing Reality – Truth – Challenge (Why Can’t We Make It?) The Strong and Steady Progress of Marketi...

  6. Social Marketing as a Framework for Youth Physical Activity Initiatives: a 10-Year Retrospective on the Legacy of CDC's VERB Campaign.

    Science.gov (United States)

    Huhman, Marian; Kelly, Ryan P; Edgar, Timothy

    2017-06-01

    In 2002, the U.S. Centers for Disease Control and Prevention (CDC) launched the VERB. It's what you do! campaign to increase physical activity among tweens and concomitantly respond to the rise in childhood obesity. This retrospective study summarizes the history of the VERB campaign's social marketing approach and its effectiveness in promoting behavior change in the targeted population. The legacy of VERB, which ended in 2006, is discussed, with an emphasis on examining initiatives over the last decade and the degree to which they followed (or did not follow) the structural and thematic lead of the campaign. The article ends with suggestions for how VERB still has the potential to inform other social marketing campaigns going forward.

  7. Back to the basics. Number of general hospitals grows for the first time in years despite slim margins, lagging reimbursements and a tight market.

    Science.gov (United States)

    Romano, Michael

    2004-01-12

    After slipping 16.5% in the past quarter-century, the number of community hospitals is on the rise despite slim margins, lagging reimbursements and a tight capital market. Growth is spurred by the attractive demographics of fast-growing suburban areas, changing consumer tastes and the lure of big business from baby boomers and the elderly. One new facility is Florida Hospital-Flagler, left.

  8. Do Earthquakes Shake Stock Markets?

    Science.gov (United States)

    Ferreira, Susana; Karali, Berna

    2015-01-01

    This paper examines how major earthquakes affected the returns and volatility of aggregate stock market indices in thirty-five financial markets over the last twenty years. Results show that global financial markets are resilient to shocks caused by earthquakes even if these are domestic. Our analysis reveals that, in a few instances, some macroeconomic variables and earthquake characteristics (gross domestic product per capita, trade openness, bilateral trade flows, earthquake magnitude, a tsunami indicator, distance to the epicenter, and number of fatalities) mediate the impact of earthquakes on stock market returns, resulting in a zero net effect. However, the influence of these variables is market-specific, indicating no systematic pattern across global capital markets. Results also demonstrate that stock market volatility is unaffected by earthquakes, except for Japan.

  9. 2015 Wind Technologies Market Report

    Energy Technology Data Exchange (ETDEWEB)

    Wiser, Ryan [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); Bolinger, Mark [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); Barbose, Galen [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); Darghouth, Naim [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); Hoen, Ben [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); Mills, Andrew [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); Rand, Joe [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); Millstein, Dev [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); Porter, Kevin [Exeter Associates, Columbia, MD (United States); Widiss, Rebecca [Exeter Associates, Columbia, MD (United States); Oteri, Frank [National Renewable Energy Lab. (NREL), Golden, CO (United States); Tegen, Suzanne [National Renewable Energy Lab. (NREL), Golden, CO (United States); Tian, Tian [National Renewable Energy Lab. (NREL), Golden, CO (United States)

    2016-08-01

    This annual report--now in its tenth year--provides a detailed overview of developments and trends in the U.S. wind power market, with a particular focus on 2015. The report begins with an overview of key installation trends and then covers an array of industry and technology trends. The report also discusses project performance, wind turbine prices, project costs, operations and maintenance expenses, and prices paid for wind power in the United States. The report examines policy and market factors impacting the domestic wind power market and provides a preview of possible near-term market developments, expenses, and prices paid for wind power in the United States. The report examines policy and market factors impacting the domestic wind power market and provides a preview of possible near-term market developments.

  10. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2008-01-01

    TO THE POINT:Beijing has set a new mission to become an inter- nationally recognized financial center.The mainland stock market rally slowed down and met with heavy selling pressure from those who gained a big profit from the previous market slump.In accordance with market performance,listed companies readjusted their refinanc- ing schemes and cut refinancing prices.Agricultural Bank of China marched toward listing,though problems still exist.China Eastern Airlines denied rumors of recent negotiations with Singapore Airlines and vowed to concentrate on securing sound travel conditions before the Beijing Olympic Games.China Customs strengthened efforts to block illegal grain exports.

  11. Market Review

    Institute of Scientific and Technical Information of China (English)

    2008-01-01

    @@ RE Market Mar.20~30 Affected by slight price falling of didymium oxide and didymium mischmetal,rare earth market was smooth recently.Price of most rare earth products was stable. Price of mixed rare earth carbonate increased from RMB$15,000~15,500/ton to RMB$16,000-16,500/ton in Baotou due to restriction of the product sales in spot market by main producers.Dealings are mostly done among long-term clients.Supply of rare earth carbonate was very tight.

  12. Market Sociality

    DEFF Research Database (Denmark)

    Borch, Christian; Lange, Ann-Christina

    2017-01-01

    , i.e. between understanding financial markets as captured by fads and fashions (mimesis), and at the same time understanding such markets on the basis of a notion of homo economicus (an essentially anti-mimetic figure). Identifying that tension not only sheds novel light on Shiller’s work, but also...... allows us to critically discuss Mirowski’s negative appraisal of Shiller’s behavioural finance programme. Further, we argue that the mimetic/anti-mimetic tension in Shiller’s work can equally be identified in a broader range of theories about financial markets, and that attending to it therefore opens up...

  13. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    The Chinese economy regains a solid footing as evidenced in August figures, though exports fail to deliver a needed turnaround. As one of the major driving forces, investments continued to pick up steam. When the stock and real estate markets become increasingly volatile, the gold market gains a chance to shine as a safe haven. Automakers are experiencing skyrocketing sales, but a few risks put their long-term prospects at stake. Chinese PC makers make a push into rural markets to gain an edge over foreign competitors.

  14. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    China vows to keep a stringent handle on the industrial overcapacity that is draining life from the economic revival. China Mobile pushes forward OPhone and its operating system in an aggressive push into the 3G market. As its tight grip over the market slips, the wireless titan cannot wait to regain lost ground. China’s manufacturing sector continues to pick up steam as evidenced by the climbing PMI. Soaring prices of pork and eggs reignite fears over inflation. The buoyant real estate market appears to be nearing a turning point as sales cool down.

  15. VIRAL MARKETING

    OpenAIRE

    OLENTSOVA Y.A.

    2016-01-01

    Abstract This project seeks to investigate how the company Gitz can create awareness towards their brand by using viral marketing. To do this we analyze which elements of viral marketing the company can use, to reach their goal. In order to utilize the selected tools of viral marketing best possible, we need to figure out the company’s customer segment and figure out how to reach that segment. This has been done with the use of Henrik Dahl’s Minerva-model that divides the population into f...

  16. Central bank operating frameworks and collateral markets

    OpenAIRE

    Bank for International Settlements

    2015-01-01

    Collateral markets have become increasingly important as demand for collateral assets has increased in recent years, driven by changing market practices and an evolving regulatory landscape. This report explores whether and how the design of central banks' operational frameworks influences private collateral markets, including collateral availability, pricing, related market practices, and market performance under stress. It studies these issues by reviewing available information from a range...

  17. Safety Profile of Eslicarbazepine Acetate as Add-On Therapy in Adults with Refractory Focal-Onset Seizures: From Clinical Studies to 6 Years of Post-Marketing Experience.

    Science.gov (United States)

    Gama, Helena; Vieira, Mariana; Costa, Raquel; Graça, Joana; Magalhães, Luís M; Soares-da-Silva, Patrício

    2017-07-27

    Eslicarbazepine acetate was first approved in the European Union in 2009 as adjunctive therapy in adults with partial-onset seizures with or without secondary generalization. The objective of this study was to review the safety profile of eslicarbazepine acetate analyzing the data from several clinical studies to 6 years of post-marketing surveillance. We used a post-hoc pooled safety analysis of four phase III, double-blind, randomized, placebo-controlled studies (BIA-2093-301, -302, -303, -304) of eslicarbazepine acetate as add-on therapy in adults. Safety data of eslicarbazepine acetate in special populations of patients aged ≥65 years with partial-onset seizures (BIA-2093-401) and subjects with moderate hepatic impairment (BIA-2093-111) and renal impairment (BIA-2093-112) are also considered. The incidences of treatment-emergent adverse events, treatment-emergent adverse events leading to discontinuation, and serious adverse events were analyzed. The global safety database of eslicarbazepine acetate was analyzed for all cases from post-marketing surveillance from 1 October, 2009 to 21 October, 2015. From a pooled analysis of four phase III studies, it was concluded that the incidence of treatment-emergent adverse events, treatment-emergent adverse events leading to discontinuation, and adverse drug reactions were dose dependent. Dizziness, somnolence, headache, and nausea were the most common treatment-emergent adverse events (≥10% of patients) and the majority were of mild-to-moderate intensity. No dose-dependent trend was observed for serious adverse events and individual serious adverse events were reported in less than 1% of patients. Hyponatremia was classified as a possibly related treatment-emergent adverse event in phase III studies (1.2%); however, after 6 years of post-marketing surveillance it represents the most frequently (10.2%) reported adverse drug reaction, with more than half of these cases occurring with eslicarbazepine acetate at

  18. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    HU YUE

    2010-01-01

    @@ TO THE POINT: Chinese fund management companies spilled red ink in the first half of 2010 as the stock market turned bearish. The shipbuilding industry regains its lost ground but unsteady seas could capsize hopes for continued success.

  19. Market Watch

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    TO THE POINT:China’s yuan exchange rate regime reform has produced mixed results for the economy.House prices hold up in most Chinese cities,though clouds are already gathering over the markets.Thermal power genera

  20. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    The Chinese stock market is maturing more than ever before amid stricter supervision from supervisory agencies. China’s banking regulator will punish eight Chinese banks for negligence in overseeing several companies charged with the illicit use of bank

  1. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    Starting July 1, the Chinese currency renminbi can be used as the settlement currency for cross-border trade, with pilot programs launched in some neighboring countries and regions. The global economic recession hasn’t dampened Chinese enthusiasm for luxury products, and the country is expected to be the second largest market for luxuries. Venezuela plans to ink another $4-billion oil-for-loan agreement with China, a win-win scenario that both sides would like to see. The automobile market is full of complexities. China has emerged as the largest auto market in the world, luring more foreign automakers to tap this vast territory. Coming in, Italian auto giant Fiat will partner with Guangdong Automobile to shrug off its misfortunes in the Chinese market in the past decade. Going out, Beijing Automobile is seeking to acquire the unwanted Opel brand from General Motors, but has come under harsh criticism from analysts.

  2. Marketing Strategy for Merchant Shipbuilders

    Science.gov (United States)

    1995-01-01

    1995 Ship Production Symposium Paper No. 26: Marketing Strategy for Merchant Shipbuilders U.S. DEPARTMENT OF THE NAVY CARDEROCK DIVISION, NAVAL...Production Symposium Paper No. 26: Marketing Strategy for Merchant Shipbuilders 5a. CONTRACT NUMBER 5b. GRANT NUMBER 5c. PROGRAM ELEMENT NUMBER 6... Marketing Strategy for Merchant Shipbuilders Paul W. Stott (V), A&P Appledore international, U.K. ABSTRACT Much has been published over the years about

  3. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    TO THE POINT: China raised its retail gasoline and diesel prices in re-sponse to surges in international crude oil prices. China Investment Corp.raised its stake in Morgan Stanley. China Eastern Airlines Corp. teamedup with Yunnan Province to reclaim its dominant position in the local mar-ket. The government provided details on its programs to replace autosand home appliances. The Shanghai A-share market hit a 10-month high,but with a muddy picture ahead.

  4. Market Review

    Institute of Scientific and Technical Information of China (English)

    2008-01-01

    @@ RE Market February 20-29 RE market became active recently.Price of most RE products began to rise promoted by tight supply of mixed RE carbonates and insufficient stockpile of spot merchandise in southern China.It was thought NdFeB producers would continue to replenish their stock in the following few weeks,which would consequently drive continuous price rise of partial RE products in March.

  5. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    The manufacturing industry shows signs of recovery as reflected by a rebounding PMI. The initial public offerings market withers due to less than favorable stock markets. Chinese shipbuilders reel from decreasing orders as external demands falter. The mobile payment industry bursts with vitality, though the security issue remains an acute concern. Foreign banks in China lag behind their local competitors in terms of profitability owing to limited ability to attract deposits.

  6. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    China’s manufacturing activities keep slowing down.The"big four"state-owned commercial banks have reaped juicy profits,though capital adequacy remains a concern.In striking contrast,the steelmakers are struggling to make ends meet as costs inflation erodes profit margins.The consumer market booms as usual during the May Day holiday.The search engine Baidu benefits from torrid traffic growth and a diversified market strategy.

  7. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    State-owned enterprises dominate the 2011 China top 500 list, igniting worries about the strength of private businesses. Chinese companies are accelerating the pace of global expansion. Initial public offerings of Chinese companies have shrunk as clouds gather over the outlook of global stock markets. Liang Wengen, a heavy machinery tycoon, tops the 2011 Hurun Rich List. The Boston Consulting Group expects China’s consumer lending market to triple by 2015.

  8. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    Inflation continues to stretch policymakers’ nerves as consumer prices continue running high. Import growth has outpaced export,a reflection of China’s trade rebalancing.Consumption and investments are holding up, putting a solid floor under the slowing economy.Woes of the U.S. economy have sent a shiver throughout the globe, including China’s stock markets. The gloomy auto market has shown signs of recovery.

  9. Market Selection

    OpenAIRE

    Leonid Kogan; Stephen Ross; Jiang Wang; Westerfield, Mark M.

    2009-01-01

    The hypothesis that financial markets punish traders who make relatively inaccurate forecasts and eventually eliminate the effect of their beliefs on prices is of fundamental importance to the standard modeling paradigm in asset pricing. We establish necessary and sufficient conditions for agents making inferior forecasts to survive and to affect prices in the long run in a general setting with minimal restrictions on endowments, beliefs, or utility functions. We show that the market selectio...

  10. Integral marketing auditing: Basic features

    Directory of Open Access Journals (Sweden)

    Rakić Mira

    2006-01-01

    Full Text Available Instead of emphasize the "primacy of planning" in management process marketing control should be viewed as an activity that counterbalances marketing planning and strategy, and not as a "post hoc" adjunct to the planning function. Rather, it is a separate marketing function, which by continuously checking on the validity of plans, provides time and flexibility to an organization. Therefore, in this view, marketing planning and control are counterbalances processes which are performed simultaneously. The essence of feedback control is a measurement of the actual and desired states after action has been taken, and a subsequent correction of activities. In feedforward control the activities are corrected by predicting whether current activities would lead to desired states. The single most important reason why feedforward control is different from feedback control is that its use of information is prognostic. While feedback control tries to solve problems that have occurred, feedforward control tries to discover problems waiting to occur. It is also important to distinguish between financial non-financial and multiple control. Financial control of marketing activities involves control of sales revenue, profitability and return on marketing investment (ROMI. Non-financial control of marketing activities consists of control market share, customer satisfaction, customer loyalty, brand equity and customer equity. Key components of multiple control marketing activities are control of efficiency, effectiveness and marketing audit. Marketing performance measures have moved in three consistent directions over the years: from financial to non-financial output measures, from output to input measures and from undimensional to multidimensional measures.

  11. 7 CFR 984.48 - Marketing estimates and recommendations.

    Science.gov (United States)

    2010-01-01

    ... GROWN IN CALIFORNIA Order Regulating Handling Marketing Policy § 984.48 Marketing estimates and... recommending to the Secretary a marketing policy for such year. Each year such recommendation shall be adopted... for the marketing year; (2) The Board's estimate of the handler inventory on September 1 of inshell...

  12. Does the market maker stabilize the market?

    NARCIS (Netherlands)

    Zhu, M.; Chiarella, C.; He, X.Z.; Wang, D.

    2009-01-01

    The market maker plays an important role in price formation, but his/her behavior and stabilizing impact on the market are relatively unclear, in particular in speculative markets. This paper develops a financial market model that examines the impact on market stability of the market maker, who acts

  13. Endocrine surgery fellowship graduates past, present, and future: 8 years of early job market experiences and what program directors and trainees can expect.

    Science.gov (United States)

    Krishnamurthy, Vikram D; Gutnick, Jesse; Slotcavage, Rachel; Jin, Judy; Berber, Eren; Siperstein, Allan; Shin, Joyce J

    2017-01-01

    Given the increasing number of endocrine surgery fellowship graduates, we investigated if expectations and job opportunities changed over time. American Association of Endocrine Surgeons (AAES) fellowship graduates, surgery department chairs, and physician recruiters were surveyed. Univariate analysis was performed with JMP Pro 12 software. We identified 141 graduates from 2008-2015; survey response rate was 72% (n = 101). Compared to earlier graduates, fewer academic opportunities were available for the recent graduates who intended to join them (P = .001). Unlike earlier graduates, recent graduates expected to also perform elective general surgery, which ultimately represented a greater percentage of their practices (both P job offers decreased. Overall, 84% of graduates matched their intended practice type and 98% reported being satisfied. Reponses from graduates, department chairs, and physician recruiters highlighted opportunities to improve mentor involvement, job search strategies, and online job board utilization. The endocrine surgery job market has diversified resulting in more graduates entering nonacademic practices and performing general surgery. This rapid evolution supports future analyses of the job market and opportunities for job creation. Almost every graduate reported job satisfaction, which encourages graduates to consider joining both academic and nonacademic practices equally. Copyright © 2016 Elsevier Inc. All rights reserved.

  14. PRODUCT AND MARKET ORIENTATION OF HORTICULTURAL FARMS IN BULGARIA DURING THE YEARS LEADING TO EU ACCESSION – STUDIES IN THE PLOVDIV REGION

    Directory of Open Access Journals (Sweden)

    Elena Garnevska

    2008-07-01

    Full Text Available Agriculture/horticulture has traditionally been an important sector in the economy of Bulgaria. The paper outlines the structural changes in Bulgarian agriculture since 1989 and discusses the product and market orientation of the horticultural farms in the Plovdiv region of Bulgaria. This paper analyses how farm owners / managers with different sized farms evaluated 5 product/market strategic options: ‘doing what you currently do but better’, ‘developing new horticultural products’, ‘developing new markets’, ‘developing new agricultural activities’ and ‘developing new nonagricultural activities’. The owners / managers identifi ed; whether they perceived these options as feasible for their future development, the encouraging/discouraging factors and the outcomes they expected from their implementation. The small-scale farms (less than 2 ha were mainly subsistence farms that were relying upon the farmer’s experience to survive during the transition period. The second type of farm (2-10 ha was ‘transitional’ farms and were working under pressure either for survival or expansion under the new EU related conditions. The third type of farm (over 10 ha was more business orientated, aiming at business viability and trying to respond to the rapidly changing business environment in Bulgaria as they recognised that the EU accession would present new challenges and opportunities for the successful future development of their farm businesses.

  15. Cross Cultural Marketing Teachers' Profile

    Science.gov (United States)

    Vila, Natalia; Boluda, Ines Kuster

    2008-01-01

    Purpose: Marketing has attracted increased interested over the past 15 years in both academic and commercial circles and there has been a market rise in the number of students. At the university level, the characteristics of the teacher play an essential role in student/teacher interaction and influence academic results and future professional…

  16. Establishing the Best Stock Market

    Institute of Scientific and Technical Information of China (English)

    Wu Xiaoqiu

    2007-01-01

    @@ China's capital market should be well-defined and reasonably positioned. With another 15 years of effort, China's capital market should be able to develop into one of the largest in the world, displaying fluidity and transparency in the tides of globalization.

  17. Essays on European bond markets

    NARCIS (Netherlands)

    Cheung, Y.C.

    2005-01-01

    This dissertation focused on a number of issues that are of importance in the current European bond market. In the past years, the fiscal policy of the Eurozone members, advances in the technology of trading platforms and the introduction of a single currency have reshaped the fixed income markets

  18. Essays on European bond markets

    NARCIS (Netherlands)

    Cheung, Y.C.

    2005-01-01

    This dissertation focused on a number of issues that are of importance in the current European bond market. In the past years, the fiscal policy of the Eurozone members, advances in the technology of trading platforms and the introduction of a single currency have reshaped the fixed income markets i

  19. Ethical Orientation of Marketing Students.

    Science.gov (United States)

    Budner, Howard R.

    1987-01-01

    The study examined the level of acceptance of questionable marketing practices by marketing students, instructors, and practitioners. An instrument consisting of 40 such practices was administered to the groups. Results suggest that ethical orientation may be dependent on situational perspectives, proximity to business practice, years of…

  20. Cross Cultural Marketing Teachers' Profile

    Science.gov (United States)

    Vila, Natalia; Boluda, Ines Kuster

    2008-01-01

    Purpose: Marketing has attracted increased interested over the past 15 years in both academic and commercial circles and there has been a market rise in the number of students. At the university level, the characteristics of the teacher play an essential role in student/teacher interaction and influence academic results and future professional…

  1. Marketing Scholastic Sports.

    Science.gov (United States)

    Montano, Joey

    1998-01-01

    This year, Albuquerque Public Schools plan to generate over $400,000 in cash pledges and exceed $300,000 in in-kind contributions for an ongoing campaign to support its athletic programs. Marketing strategies will involve foundations, scoreboard sponsors, award recognition programs, broadcast rights, special events and promotions, and sports…

  2. Chinese Decorative Coatings Market

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    @@ Growth prospects The Chinese market for decorative coatings, excluding non-architectural products such as industrial varnishes,marine paint and other industrially applied coatings, has been growing byaround 10% annually and was estimated to be worth Eurol.3 billion a year, with an annual per capita consumption of just less than 1 liter ofpaint.

  3. Capturing the Market

    Science.gov (United States)

    Ramaswami, Rama

    2009-01-01

    Digital lecture capture and broadcast solutions have been around for only about 10 years, but are poised for healthy growth. Frost & Sullivan research analysts estimate that the market (which amounts to $25 million currently) will quadruple by 2013. It's still dominated by a few key players, however: Sonic Foundry holds a hefty 40 percent-plus…

  4. Reading Market Challenges

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    Though a late starter, China’s electronic reader (e-reader) market is growing explosively. This year, e-reader sales in China are expected to reach 3 million units from 300,000 in 2009—20 percent of the

  5. Russian Market Counts

    Institute of Scientific and Technical Information of China (English)

    Liu Xinwen

    2007-01-01

    @@ The establishment of a China-Russia strategic partnership has greatly increased both financial and commercial communications between the two countries.Since the Chinese automobile first entered Russia in 2003,afterjust a few years ofdevelopment,Russia has become the most important market for Chinese automobile exports.

  6. Marketing NASA Langley Polymeric Materials

    Science.gov (United States)

    Flynn, Diane M.

    1995-01-01

    A marketing tool was created to expand the knowledge of LaRC developed polymeric materials, in order to facilitate the technology transfer process and increase technology commercialization awareness among a non-technical audience. The created brochure features four materials, LaRC-CP, LaRC-RP46, LaRC-SI, and LaRC-IA, and highlights their competitive strengths in potential commercial applications. Excellent opportunities exist in the $40 million per year microelectronics market and the $6 billion adhesives market. It is hoped that the created brochure will generate inquiries regarding the use of the above materials in markets such as these.

  7. A FEW COMMENTS ON TRENDS IN CONTEMPORARY NORWEGIAN FICTION AND ITS PRESENCE IN THE POLISH BOOK MARKET IN THE YEARS 1995–2010

    Directory of Open Access Journals (Sweden)

    Katarzyna Tunkiel

    2011-01-01

    Full Text Available After 1995, and especially since 2004, there has been an increase in the number of Norwegian fiction books published in Poland. The first part of the paper presents detailed statistical data for this trend and analyses it shortly. The second part is an attempt to introduce the most important trends in contemporary Norwegian literature and indicate how these are reflected in the offer in the Polish book market. The increased popularity of Norwegian fiction in Poland may be a result of the readers’ preferences, but on the other hand also of the general interest in Norway and, not less importantly, the availability of subsidies for literary translations. The books published in Poland in 1995–2010 reflect very well the most characteristic trends in contemporary Norwegian literature. One can find among them examples of both minimalism (including naivism and encyclopaedism, while the most typical subject areas include family relations, existential problems and religion. Biographies and autobiographies that recently have been a crucial and much-discussed group of literary production in Norway are less represented. The phenomenon of popular literature – the new heyday of the romantic novel series as well as the fashion for Scandinavian crime fiction – is also noteworthy. In addition, some valuable Norwegian books for children and youth were translated into Polish and published in the period. On the whole, it should be emphasised that the situation of Norwegian fiction in Poland is very good; it is undoubtedly one of the best represented minor European literatures in the Polish market.

  8. Major Factors influences the 2008 Stock Market

    Institute of Scientific and Technical Information of China (English)

    2008-01-01

    @@ 2007 was an unusual year for China's stock market, as the index climbed from 2675 points up to 6124 by the end of the year, setting new records again and again throughout 2007. What will happen to the stock market in the coming 2008? Let's havea look at some of the main factors that will influence the stock market this year, perhaps we can find out if 2008 will be another memorable year full of surprises.

  9. Salary-Trend Study of Faculty in Marketing Management and Research for the Years 1996-97 and 1999-00.

    Science.gov (United States)

    Howe, Richard D.

    This report is part of an annual national survey that examines salaries of full-time teaching faculty in 54 selected academic disciplines. Data for the study were collected from a total of 296 public and 390 private four-year institutions from the baseline year of 1996-97 to the trend year of 1999-2000. This portion of the study covers salary data…

  10. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    After four days of breathtaking plunges, the Chinese stock market recovered to a period of steady growth thanks to encouragement from various government departments. The Chinese central bank will probably raise the interest rate in June after food prices increased dramatically in May. More good news for foreign banks. Early this month, the central bank allowed foreign banks to trade gold on the Chinese gold market and they are now able to issue bankcards in the country. Lenovo Group, China’s leading PC producer, is dedicated to exploring the rural market to boost its competitiveness. China Mobile will seek bidders to offer cell-phone handsets, a package worth 4-6 billion yuan.

  11. MARKETING CULTURAL

    Directory of Open Access Journals (Sweden)

    Claudia Gómez Ramírez

    2013-07-01

    Full Text Available Este artículo analiza la definición de "Marketing" Cultural y la adaptación y beneficios del "marketing" tradicional respecto al conjunto de manifestaciones artísticas de las diversas industrias involucradas en el sector cultural o artístico; asimismo, se desagregan los conceptos básicos que lo componen como factor de éxito en dichas empresas. Se hace uso de la exposición de casos específicos para ilustrar la articulación de estos dos conceptos aparentemente contrapuestos, cultura y "marketing", y registra algunas reflexiones para que el lector se involucre en la construcción del concepto aquí presentado.

  12. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2008-01-01

    TO THE POINT:U.S.financial turmoil has sailed across the Pacific,landed on the Chinese mainland and relentlessly stabbed at the hearts of investors.One of the qualified domestic institu- tional investor(QDII)products the nation was once proud of lost half its value and was forced off the list.China Pacific Insurance became the first to fall below its IPO price amid the mainland mar- ket downturn,probably signaling the era of the bear market.The mainland stock market kept nosediving,ignoring the large profit growth of listed companies,which in turn slashed investors’ confi- dence.The prospects of the financial market remained bleak.

  13. The Swedish Energy Market 2005

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    2005-10-01

    The Swedish Energy Market, 2005 is an annual publication that presents information and statistics on the network based energy markets in Sweden, i.e. the markets for electricity, natural gas and district heating. It also provides an overview of the issues that have arisen on these markets during the second half of 2004 and the first half of 2005. Considerable work is being carried out in the EU on creating a single market for electricity and natural gas. This publication therefore describes expansion of the Swedish market towards a Nordic and a European market. The publication normally includes a theme chapter, describing some event of particular interest for the Swedish energy market during the year. This year, the theme chapter is devoted to the Storm Gudrun, which struck the south of the country at the beginning of January, and its effects on electricity supply throughout the country. The chapter is based on the report submitted to the Government by the Energy Markets Inspectorate in the spring of 2005, and also includes a summary of the Inspectorate's proposals for measures to improve the security of electricity transmission. Energy in Sweden, which is another of the Swedish Energy Agency's annual publications, provides information and statistics on the development of the entire Swedish energy system.

  14. Power marketing and renewable energy

    Energy Technology Data Exchange (ETDEWEB)

    Fang, J.M.

    1997-09-01

    Power marketing refers to wholesale and retail transactions of electric power made by companies other than public power entities and the regulated utilities that own the generation and distribution lines. The growth in power marketing has been a major development in the electric power industry during the last few years, and power marketers are expected to realize even more market opportunities as electric industry deregulation proceeds from wholesale competition to retail competition. This Topical Issues Brief examines the nature of the power marketing business and its relationship with renewable power. The information presented is based on interviews conducted with nine power marketing companies, which accounted for almost 54% of total power sales by power marketers in 1995. These interviews provided information on various viewpoints of power marketers, their experience with renewables, and their respective outlooks for including renewables in their resource portfolios. Some basic differences exist between wholesale and retail competition that should be recognized when discussing power marketing and renewable power. At the wholesale level, the majority of power marketers stress the commodity nature of electricity. The primary criteria for developing resource portfolios are the same as those of their wholesale customers: the cost and reliability of power supplies. At the retail level, electricity may be viewed as a product that includes value-added characteristics or services determined by customer preferences.

  15. 2014 Hydropower Market Report

    Energy Technology Data Exchange (ETDEWEB)

    Rocío Uría-Martínez, Patrick W. O’Connor, Megan M. Johnson

    2015-04-30

    The U.S. hydropower fleet has been providing clean, reliable power for more than a hundred years. However, no systematic documentation exists of the U.S. fleet and the trends influencing it in recent years. This first-ever Hydropower Market Report seeks to fill this gap and provide industry and policy makers with a quantitative baseline on the distribution, capabilities, and status of hydropower in the United States.

  16. EMERGING MARKETS

    Directory of Open Access Journals (Sweden)

    GHEORGHE CARALICEA-MĂRCULESCU

    2012-03-01

    Full Text Available The emerging markets are winning the currency war, because at this very moment its the battle of global financial institutions , as to who is more vulnerable and more exposed to the debt crisis and have their hands in more risky assets. US and Euro with their intertwining the financial stuff of the nation, the banks and the corporations are in a deep mess. One goes down, takes the other ones too. Right now , they all are struggling and getting beaten up , while the emerging markets are quiet and not really expressing their stands on the current situation except are reacting by all only putting their own houses in order.

  17. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2008-01-01

    The mainland securities watchdog took on the task of rejuvenating the nation’s stumbling stock markets with further en- deavors.It approved two new qualified foreign institutional investors to invest in the mainland financial markets.The Ministry of Commerce made a clear statement that foreign-invested companies can be listed on the mainland.Hot money continues to flow into the country,ad- ding pressure to liquidity control.To date,most listed companies had issued their first quarter reports,showing profit growth rate slowdown. The oil giants Sinopec and PetroChina suffered from profit slump,due to policy reasons.

  18. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2008-01-01

    TO THE POINT:The Chinese mainland and Taiwan officially started local currency exchange services just before they resumed direct flights and opened up the Taiwan tourism market to mainland visitors.A government report warned that China was overly dependent on foreign economies that transferred international inflation to it. The government raised the textile export tax rebate 2 percentage points to 13 percent to boost textile manufacturers’ competitiveness in overseas markets. China opened two exchanges so companies can trade their pollution discharge rights. The government also issued new rules regarding karaoke copyright fees.By LIU YUNYUN

  19. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    TO THE POINT: China’s foreign trade records monthly drop again, with February’s deficit reaching $7.3 billion. The feverish auto market is calming down, with February sales dropping 33.1 percent from a month ago. Chinese thermal power generators are facing serious head- winds as the coal price increases. Ernst & Young’s report shows China racing ahead of other countries in renewable energy investments. The U.S. coupon website Groupon.com extends its reach into China, but its prospects remain uncertain. Digital advertiser Focus Media is faring well thanks to a booming advertising market in China.

  20. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    Foreign companies doing business in China are now seeing an end of an era, as favorable tax policies are dropped and they will compete against domestic companies on an equal footing. Chinese property developers loaded with money are making a drop in housing prices less likely in the short term. Analysts expect the sizzling auto market in China to cool in 2011 due to a matured market and the exit of stimulus measures. A batch of genetically modified corn imported from the United States was sent back to its origin after forbidden ingredients were found. China is speeding up its mapping business by setting up a geographic information industrial park in Beijing.

  1. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    Manufacturing activities continue to lose steam as the purchasing managers index drops for the third consecutive month. The U.S.retail giant Best Buy trims its China presence after struggling to survive amidcut-throat competition. But an increasing number of U.S. companies are still expanding into China to cash in on the vibrant market. The aluminum behemoth Chalco jumps back into the black due to growing prices of thelight metal. China’s leading portal website Sina makes a push into the online shopping market by acquiring a stake in an online apparel retailer.

  2. Marketing percolation

    Science.gov (United States)

    Goldenberg, J.; Libai, B.; Solomon, S.; Jan, N.; Stauffer, D.

    2000-09-01

    A percolation model is presented, with computer simulations for illustrations, to show how the sales of a new product may penetrate the consumer market. We review the traditional approach in the marketing literature, which is based on differential or difference equations similar to the logistic equation (Bass, Manage. Sci. 15 (1969) 215). This mean-field approach is contrasted with the discrete percolation on a lattice, with simulations of "social percolation" (Solomon et al., Physica A 277 (2000) 239) in two to five dimensions giving power laws instead of exponential growth, and strong fluctuations right at the percolation threshold.

  3. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    The World Bank forecasts a rosy prospect for the Chinese economy,despite a moderate slowdown in growth.The real estate market continues to cool,with an increasing number of cities experiencing price declines.China’s state-owned enterprises face a bumpy road ahead,with their profits shrinking quickly.The shipping giant COSCO is swimming in red ink due to tepid demands and overcapacity.China is expected to replace the United States as the world’s top e-commerce market by 2015.

  4. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    By ordering another hike in interest rates,China spares no effort to combat inflation.China’s oil giants are faring well,though rising crude prices are putting pressure on Sinopec,China’s top oil refiner.China reorganizes the dairy industry,forcing many unqualified producers out of the market.The manufacturing industry has staged a swift comeback,with the purchasing managers index rebounding in March.The U.S.chemicals guru The Dow Chemical Co.makes a push into the Chinese market by building a joint venture with Shandong-based Befar Group Co.Ltd.

  5. MARKETING CULTURAL

    OpenAIRE

    Ramírez, Claudia Gómez

    2013-01-01

    Este artículo analiza la definición de "Marketing" Cultural y la adaptación y beneficios del "marketing" tradicional respecto al conjunto de manifestaciones artísticas de las diversas industrias involucradas en el sector cultural o artístico; asimismo, se desagregan los conceptos básicos que lo componen como factor de éxito en dichas empresas. Se hace uso de la exposición de casos específicos para ilustrar la articulación de estos dos conceptos aparentemente contrapuestos, cultura y "marketin...

  6. Marketing mix - commercial gas

    Energy Technology Data Exchange (ETDEWEB)

    Ford, M.F.

    1975-07-01

    British Gas Corp. points out that a substantial increase in the use of gas in Great Britain's commercial energy market has occurred in the past 6 yr. Some of the newest applications of gas are in the areas of the cook/freeze system of preparing frozen foods in commercial catering, commissariats preparing in-flight food, and heating/cooling systems of large buildings. The variety of buildings and institutions using gas-fired systems indicates that, with the sensible pricing policies and the security of an indigenous fuel, the commercial market for gas will continue to develop for several years in Britain.

  7. Electricity marketing and retailing

    Energy Technology Data Exchange (ETDEWEB)

    Kilby, M. [Canadian Meter Services, Toronto ON (Canada)

    2001-07-01

    Canadian Metering Services provides metrology expertise to power producers and has more than 40 years experience in the industry. The company is privately and nationally accredited in Canada and is an expert in data communications. This power point presentation focused on issues regarding prices and price stability. Graphs were included with the presentation which depicted the profiles of winners and losers in electricity marketing and retailing. The presentation also discussed the benefits of a market surveillance panel, AMV, and MDMA and how to go about choosing them. tabs., figs.

  8. 2008 Stock Market Rhapsody

    Institute of Scientific and Technical Information of China (English)

    2008-01-01

    In early 2007,spring chickens lined up to register for trading in the booming stock market.In the beginning of 2008, salespeople of securities companies spread their counters on street comers to market their companies to random passersby. The U.S.subprime mortgage crisis swept the whole world and no countries were lucky enough to escape it. The benchmark Shanghai Composite Index plunged 7.22 percent on January 22, the biggest drop so far this year,and de- voured all the increases since August 2007.

  9. MARKETING GREEN BUSINESS

    OpenAIRE

    NEGISHI, Keiko

    2012-01-01

    A large number of businesses have implemented sustainability and corporate responsibility programs in the last five to ten years, mostly in the absence of immediate regulatory or carbon pricing pressure. In this paper, I examine the incentives for companies to engage in these sustainability efforts a part of “business as usual,” and the degree to which programs for marketing these efforts build on “marketing as usual.” The business incentives arise from a “leveraging” of business. environment...

  10. Internet-based cohort study of HIV testing over 1 year among men who have sex with men living in England and exposed to a social marketing intervention promoting testing.

    Science.gov (United States)

    Hickson, Ford; Tomlin, Keith; Hargreaves, James; Bonell, Chris; Reid, David; Weatherburn, Peter

    2015-02-01

    Increasing HIV testing among men who have sex with men (MSM) is a major policy goal in the UK. Social marketing is a common intervention to increase testing uptake. We used an online panel of MSM to examine rates of HIV testing behaviour and the impact of a social marketing intervention on them. MSM in England were recruited to a longitudinal internet panel through community websites and a previous survey. Following an enrolment survey, respondents were invited to self-complete 13 surveys at monthly intervals throughout 2011. A unique alphanumeric code linked surveys for individuals. Rates of HIV testing were compared relative to prompted recognition of a multi-part media campaign aiming to normalise HIV testing. Of 3386 unique enrolments, 2047 respondents were included in the analysis, between them submitting 15,353 monthly surveys (equivalent to 1279 years of follow-up), and recording 1517 HIV tests taken, giving an annual rate of tests per participant of 1.19 (95% CI 1.13 to 1.25). Tests were highly clustered in individuals (61% reported no test during the study). Testing rates were higher in London, single men and those aged 25-34 years. Only 7.6% recognised the intervention when prompted. After controlling for sociodemographic characteristics and exposure to other health promotion campaigns, intervention recognition was not associated with increased likelihood of testing. Higher rates of testing were strongly associated with higher number of casual sexual partners and how recently men had HIV tested before study enrolment. This social marketing intervention was not associated with increased rates of HIV testing. More effective promotion of HIV testing is needed among MSM in England to reduce the average duration of undiagnosed infection. Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please go to http://group.bmj.com/group/rights-licensing/permissions.

  11. THE PRIVATE SECTOR APPROACH TO GRAIN MARKETING: THE CASE OF AGRICULTURAL MARKET ADVISORY SERVICES

    OpenAIRE

    Irwin, Scott H.; Good, Darrel L.; Jackson, Thomas E.

    2000-01-01

    The purpose of this paper is to investigate the pricing performance and behavior of market advisory services in corn and soybeans. Data on corn and soybean net price received for advisory services, as reported by the AgMAS Project, are available for the 1995, 1996 and 1997 marketing years. Performance test results suggest that, on average, market advisory services exhibit a small ability to "beat the market". This conclusion is somewhat sensitive to the type of performance test and market ben...

  12. THE ROMANIAN CARD MARKET

    Directory of Open Access Journals (Sweden)

    POPESCU LUIGI

    2012-12-01

    Full Text Available This paper presents an analysis of the Romanian card market in the last decade, based on the statistic data, against other Eastern European Countries and its perspectives in the next years. The use of cards is important for banks, due to the significant interests and tax gained this way, but Romanian market is still underdeveloped because of the population behavior in the payment area and due to the lack of the card acceptance infrastructure at the merchants for a long period of time. In Romania, there are still many cards with a cash-withdrawals function, but the Romanian card industry has a great potential, because it was underdeveloped. The crisis was an opportunity on the market cards because the credit products have dropped significantly and banks had to develop other banking products, realized the importance of the cards and began to invest in infrastructure.

  13. China Rare Earth Market Review

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    @@ February, 2010 Rare earth separation plants and downstream producers like NdFeB magnetic materials and phosphor materials successively ceased production due to Spring Festival, Chinese New Year. Transactions in rare earth market were few affected by public holidays.

  14. Disagreement and the Stock Market

    National Research Council Canada - National Science Library

    Hong, Harrison; Stein, Jeremy C

    2007-01-01

    ...); we also see longer-run fundamental reversion—the tendency for "glamour" stocks with high ratios of market value to earnings, cashflows, or book value to deliver weak returns over the subsequent several years...

  15. Sports Marketing.

    Science.gov (United States)

    Ohio State Dept. of Education, Columbus. Div. of Career-Technical and Adult Education.

    This document presents the Ohio Integrated Technical and Academic Competency profile for sports marketing. The profile is to serve as the basis for curriculum development in Ohio's secondary, adult, and postsecondary programs. The profile includes a comprehensive listing of 999 specialty key indicators for evaluating mastery of 113 competencies in…

  16. Market Review

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    @@ RE market was not active recently due to the sluggish demand for Nd metal and PrNd mischmetal. Price of mixed RE carbonate rose slightly to RMB$ 15,500-16,000/ton. Price of Dy oxide and Tb oxide kept rising.

  17. Market Review

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    @@ August 20~31 NdFeB enterprises started to replenish their inventories in June and had atmost compteted the purchase. Dealings in didymium mischmetal market were inactive affected by reduced demand. And transactions of rare earth products were few holistically.

  18. Marketing deportivo

    OpenAIRE

    Gutiérrez Montaña, Nelson Eduardo

    2008-01-01

    El marketing deportivo en nuestro país y sus repercusiones en el mundo, es una clara herramienta para el desarrollo del mercadeo, y muestra las tendencias mundiales que ejemplifican de alguna forma el desarrollo de la industria deportiva como también el apoyo a sponsorizacion en los deportes

  19. Outperforming markets

    DEFF Research Database (Denmark)

    Nielsen, Christian; Rimmel, Gunnar; Yosano, Tadanori

    2015-01-01

    . Intellectual capital information leads to significantly better long-term performance against a reference portfolio, and is thus important to the capital market. Further, superior disclosure of IC reduces bid-ask spread in the long-term, indicating that such disclosures are important in an IPO setting. Analysts...

  20. Market Review

    Institute of Scientific and Technical Information of China (English)

    2006-01-01

    @@ Rare Earth Market July 10-20 Price of Pr-Nd oxide rose sharply recently driven by high demand and short supply of rare earth carbonate in the north.Tight supply of ion adsorption clay in Jiangxi and Guangdong provinces led to the price rising of rare earth products in Southern China.

  1. Market Review

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    @@ Rare earth market was inactive affected by sluggish demand for didymium mischmetal and dysprosium metal by NdFeB industry. Most enterprises were waiting to see what was going on with the industry. However, price of didymium oxide rose again and price of heavy rare earths kept strong. Price of Dy oxide and Yt oxide Kept on rising.

  2. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    TO THE POINT: The final week of March was extremely buoyant in many senses. The benchmark Shanghai Composite Index climbed to record highs continually throughout the week, a seldom seen occurrence. The booming stock market was buoyed by the robust econom

  3. Labour market

    NARCIS (Netherlands)

    Oude Mulders, J.; Wadensjö, Eskil

    2015-01-01

    Although employment participation of older workers and their timing of (early) retirement is often modelled as an individual-level decision, the opportunities or late career employment, and restrictions that older workers potentially face, are largely shaped by labour market contextual factors. Thes

  4. Market Review

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    @@ Rare earth market went downward recently.Consumers worried about the continuous price falling in the following one month and were not active in the purchasing.Price of southern ion adsorption clay dropped as well,which consequently resulted in the falling of dysprosium and terbium.

  5. Sexual Markets or Black Markets?

    DEFF Research Database (Denmark)

    Groes-Green, Christian

    2014-01-01

    This article addresses the everyday technologies of ‘extraction and redistribution’ that young women and men use in order to adapt to a situation of increasing unemployment in Maputo, Mozambique and other African cities. In this neoliberal economy informal and illicit trade with sex, stolen goods...... sex with sugar-daddies, called sponsors or patrons, who provide for them in exchange for sex while male peers often become street vendors, street artists or petty criminals engaged in the so-called ‘black’ markets of theft, sale of counterfeits, and circulation of stolen goods, alcohol and drugs. As I...... show, these gendered markets are highly entangled and interdependent, and as I argue, male and female markets use many of the same technologies, sources and circuits of exchange...

  6. Marketing Reference Services.

    Science.gov (United States)

    Norman, O. Gene

    1995-01-01

    Relates the marketing concept to library reference services. Highlights include a review of the literature and an overview of marketing, including research, the marketing mix, strategic plan, marketing plan, and marketing audit. Marketing principles are applied to reference services through the marketing mix elements of product, price, place, and…

  7. Marketing Reference Services.

    Science.gov (United States)

    Norman, O. Gene

    1995-01-01

    Relates the marketing concept to library reference services. Highlights include a review of the literature and an overview of marketing, including research, the marketing mix, strategic plan, marketing plan, and marketing audit. Marketing principles are applied to reference services through the marketing mix elements of product, price, place, and…

  8. Entrepreneurship and marketing

    OpenAIRE

    Sidorchuk, Roman

    2009-01-01

    This article analyzes the relationship marketing and entrepreneurship. Marketing considered as an integral part of entrepreneurship. Commit role in relationship marketing and entrepreneurship innovation. The role of marketing in the search for potential market demand of innovation as the scope of latent or unmet needs of customers. Shown the lack of marketing in today's special marketing tools for entrepreneurs.

  9. An exploratory cluster randomised trial of a university halls of residence based social norms marketing campaign to reduce alcohol consumption among 1st year students.

    Science.gov (United States)

    Moore, Graham F; Williams, Annie; Moore, Laurence; Murphy, Simon

    2013-04-18

    This exploratory trial examines the feasibility of implementing a social norms marketing campaign to reduce student drinking in universities in Wales, and evaluating it using cluster randomised trial methodology. Fifty residence halls in 4 universities in Wales were randomly assigned to intervention or control arms. Web and paper surveys were distributed to students within these halls (n = 3800), assessing exposure/contamination, recall of and evaluative responses to intervention messages, perceived drinking norms and personal drinking behaviour. Measures included the Drinking Norms Rating Form, the Daily Drinking Questionnaire and AUDIT-C. A response rate of 15% (n = 554) was achieved, varying substantially between sites. Intervention posters were seen by 80% and 43% of students in intervention and control halls respectively, with most remaining materials seen by a minority in both groups. Intervention messages were rated as credible and relevant by little more than half of students, though fewer felt they would influence their behaviour, with lighter drinkers more likely to perceive messages as credible. No differences in perceived norms were observed between intervention and control groups. Students reporting having seen intervention materials reported lower descriptive and injunctive norms than those who did not. Attention is needed to enhancing exposure, credibility and perceived relevance of intervention messages, particularly among heavier drinkers, before definitive evaluation can be recommended. A definitive evaluation would need to consider how it would achieve sufficient response rates, whilst hall-level cluster randomisation appears subject to a significant degree of contamination. ISRCTN: ISRCTN48556384.

  10. From physical marketing to web marketing

    NARCIS (Netherlands)

    Constantinides, Efthymios

    2002-01-01

    Reviews the criticism of the 4P marketing mix framework as the basis of traditional and virtual marketing planning. Argues that the customary marketing management approach, based on the popular marketing mix 4Ps paradigm, is inadequate in the case of virtual marketing. Identifies two main limitation

  11. From physical marketing to web marketing

    NARCIS (Netherlands)

    Constantinides, Efthymios

    2002-01-01

    Reviews the criticism of the 4P marketing mix framework as the basis of traditional and virtual marketing planning. Argues that the customary marketing management approach, based on the popular marketing mix 4Ps paradigm, is inadequate in the case of virtual marketing. Identifies two main

  12. Marketing Optimization for B2B Market

    OpenAIRE

    Kaynova Tatyana V.

    2012-01-01

    The article presents market definition B2B, the necessity to optimize marketing B2B market, provides a system for B2B-marketing and developed stages of its formation. On this basis it was identified key factors of customer loyalty and are the stages of development of loyalty programs for customers market B2B.

  13. Utilizing of marketing research for marketing communication

    OpenAIRE

    Bielová, Zuzana

    2008-01-01

    The subject of bachelor's thesis "Utilizing of marketing research for marketing communication" is analyze problematic of marketing communications in sector of educational services. The aims are potential clients of education. I will try to make out import of marketing research for marketing communication of the company.

  14. From physical marketing to web marketing

    NARCIS (Netherlands)

    Constantinides, Efthymios

    2002-01-01

    Reviews the criticism of the 4P marketing mix framework as the basis of traditional and virtual marketing planning. Argues that the customary marketing management approach, based on the popular marketing mix 4Ps paradigm, is inadequate in the case of virtual marketing. Identifies two main limitation

  15. Utilizing of marketing research for marketing communication

    OpenAIRE

    Bielová, Zuzana

    2008-01-01

    The subject of bachelor's thesis "Utilizing of marketing research for marketing communication" is analyze problematic of marketing communications in sector of educational services. The aims are potential clients of education. I will try to make out import of marketing research for marketing communication of the company.

  16. Strategic market segmentation

    National Research Council Canada - National Science Library

    Maričić Branko R; Đorđević Aleksandar

    2015-01-01

    ..., requires segmented approach to the market that appreciates differences in expectations and preferences of customers. One of significant activities in strategic planning of marketing activities is market segmentation...

  17. 7 CFR 985.50 - Marketing policy.

    Science.gov (United States)

    2010-01-01

    ... meet market requirements and establish orderly marketing conditions. Additional reports shall be submitted to the Secretary of the Committee subsequently adopts a new or revised policy because of changes... the ensuing marketing year; (5) The quantity of reserve oil, by class, in storage; (6) Producer prices...

  18. DIGITAL MARKETING: SUCCESS METRICS, FUTURE TRENDS

    OpenAIRE

    Preeti Kaushik

    2017-01-01

    Abstract – Business Marketing is one of the prospective which has been tremendously affected by digital world in last few years. Digital marketing refers to doing advertising through digital channels. This paper provides detailed study of metrics to measure success of digital marketing platform and glimpse of future of technologies by 2020.

  19. Marketing Effectiveness in Community and Junior Colleges.

    Science.gov (United States)

    Scigliano, Virginia L.; Scigliano, John A.

    A nationwide survey of a random sample of 210 two-year colleges was conducted in 1979 to test the hypothesis that administrative adherence to sound marketing practices will lead to higher enrollments. Survey participants were asked to respond to 15 items adapted from Philip Kotler's Marketing Audit, a recognized scale of marketing effectiveness…

  20. An exploratory cluster randomised trial of a university halls of residence based social norms marketing campaign to reduce alcohol consumption among 1st year students

    Science.gov (United States)

    2013-01-01

    Aims This exploratory trial examines the feasibility of implementing a social norms marketing campaign to reduce student drinking in universities in Wales, and evaluating it using cluster randomised trial methodology. Methods Fifty residence halls in 4 universities in Wales were randomly assigned to intervention or control arms. Web and paper surveys were distributed to students within these halls (n = 3800), assessing exposure/contamination, recall of and evaluative responses to intervention messages, perceived drinking norms and personal drinking behaviour. Measures included the Drinking Norms Rating Form, the Daily Drinking Questionnaire and AUDIT-C. Results A response rate of 15% (n = 554) was achieved, varying substantially between sites. Intervention posters were seen by 80% and 43% of students in intervention and control halls respectively, with most remaining materials seen by a minority in both groups. Intervention messages were rated as credible and relevant by little more than half of students, though fewer felt they would influence their behaviour, with lighter drinkers more likely to perceive messages as credible. No differences in perceived norms were observed between intervention and control groups. Students reporting having seen intervention materials reported lower descriptive and injunctive norms than those who did not. Conclusions Attention is needed to enhancing exposure, credibility and perceived relevance of intervention messages, particularly among heavier drinkers, before definitive evaluation can be recommended. A definitive evaluation would need to consider how it would achieve sufficient response rates, whilst hall-level cluster randomisation appears subject to a significant degree of contamination. Trial registration ISRCTN: ISRCTN48556384 PMID:23594918

  1. Marketing u prometu

    Directory of Open Access Journals (Sweden)

    Rudolf Sabolović

    2012-10-01

    Full Text Available New Views of Marketing in Passenger Railway Traffic in the Light of More Vigorous Orientation of the Croatian Railways on to Market-Aspected Operations Marketing in traffic has its specific features detennined by the characteristics of the users of service and the service itself The reported share of the railways in passenger transport in the year 1955 was approximately 80%. Since then, it has reported a stable decrease to reach bare 10% in the year 1980. In the decade of 1981 do 1990, first a slight increase in the number of passengers and then an abrupt drop and final stabilization of the share of the railways up to about 20% was listed. In an effort to increase the number of passengers the railways must employ new modem methods of marketing activity. At the same time it must create technical and technological prerequisites in order to become attractive again for the potential passengers. This calls for indispensable investments in rolling stock, advertising and promotion campaigns, and particularly in skilled manpower.

  2. Ouverture de 'Marketing Research and Global Markets'

    OpenAIRE

    Silvio M. Brondoni

    2003-01-01

    Global markets express a new vision of market research and of marketing research, consistent with the information needs of complex organisations (generally network-based) working with several decision-making points (characterised by high-level delegations and responsibilities) and with very brief action-reaction times. Marketing research and market research represent two distinct information support domains for corporate management, with well-defined theoretical and practical limits. Market r...

  3. OVERVIEW OF CHINESE CHAIN CATERING MARKET

    OpenAIRE

    2012-01-01

    This thesis is a market overview for chain catering business situation in China. Chinese chain catering market is developing rapidly in recent years, it is a business where everybody can become a customer, but the business is highly competitive. The subject of this thesis is to give an overview of the market situation and strategies for market expansion of Chinese chain catering industry. It contains knowledge of chain management and introduction of Chinese chain catering ma...

  4. Multilevel marketing v praxi

    OpenAIRE

    Sloupová, Petra

    2010-01-01

    This Bachelor's thesis deals with multilevel marketing (MLM) in practice. The number of companies based on multilevel marketing has been enormly increased during the last 20 years. The main conditions for the entrance into the serious MLM company are described in this thesis. The practical part of the Bacelor's thesis deals with people's opinion of multilevel marketing and about multilevel marketing in a company called Oriflame. Several problems were discovered in this company. In the conclus...

  5. Facebook marketing communications plan for Ladies Gym

    OpenAIRE

    Orelma, Lilja

    2016-01-01

    Ladies Gym is a gym located in Vantaa, Finland. Until now, the company’s marketing actions have been limited to occasional e-mail newsletters, posters on the walls of the gym, and a newspaper advertisement once a year. The outcome of this thesis is a Facebook marketing communications plan that will be implemented by the company. Marketing communications and B-2-C relationship management are covered in the theoretical framework. Facebook as a marketing communications tool is covered in mor...

  6. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2008-01-01

    Many of China’s shoe manufacturers are closing up shop because of the appreciation of the yuan and slumping global demand. International financial uncertainties prompted China’s pre- mier to call for stabilizing the U.S. dollar. Mainland stock markets showed no signs of recovery from this round of global financial mar- ket recession. Share prices of heavily weighted stocks such as China Merchants Bank and Ping An Insurance of China lost 20-30 percent of their value after they announced major overseas acquisitions. Some mainland investors have turned to futures trading in light of the bearish stock markets. Many Chinese hotels are finding they have excessive supplies of rooms they cannot fill. Hougu coffee wants to become the number-one domestic coffee brand.

  7. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2008-01-01

    The Coca-Cola Co. made an offer to buy China’s biggest juice producer Huiyuan Group to enhance the global beverage giant’s presence in the mainland’s market. Mainland mutual funds, deterred by sluggish domestic stock market performance, reported huge losses of more than 1 trillion yuan ($146 billion). To ease domestic inflationary pressure, government authorities raised the special export tariff on certain fertilizers to 150 percent, and the central bank continued its efforts to curb excessive liquidity by issuing more bills. Sinopec Group came in No. 1 again on the country’s list of top 500 companies. Construction on China’s largest coal-power base officially started in Inner Mongolia.

  8. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    According to November economic figures, the Chinese economy is on track for recovery on all fronts. The logistics industry recoups its strength, though woes on the trade front require more time to fully recover. By partly withdrawing tax incentives for prospective real estate and auto buyers, China aims to calm the bubbling markets. Auto behemoth General Motors forges a joint venture with Shanghai Automotive Industry Corp. Group to maneuver into the emerging Indian auto market. Canadian handset maker RIM launches a version of the BlackBerry that supports the TD network of China Mobile for millions of individual users in China. Siemens makes a push into green business in China with a 2-billion-yuan ($293 million) sale.

  9. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2008-01-01

    TO THE POINT:China’s stock market rebounded slightly after the securities watchdog made public its stance of discourag- ing huge refinancing plans of listed companies.China Eastern Airlines turned down China National Aviation Corp.’s proposal to buy its Hong Kong-listed shares at HK$5,showing it was still keen on bringing in a foreign strategic investor with more experience in the international aviation market.There was bad news for home- grown automakers like Geely and Chery,as upgraded Russian car standards could keep them from establishing factories in the coun- try.Last,the Chinese Government vowed to allocate more money for training farmers.

  10. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    As the old saying goes, "The rich get richer," but for fat cat developers, not without ample cash flow. So in China’s booming property market, these big golden boys are turning to outside help to blimp themselves up a bit more. But if "greed is good," then it’s also smart for companies listed overseas to return to the mainland for their extra injection of cash. At least that’s what every Tom, Dick and Harry Chinese company seems to be doing these days, including overseas Chinese company returnee Ping An. But the blue chips may not be the best investment in the A share market, as QFII investors are noting. It could be the undervalued underdogs that turn invested pennies-or mao-into riches. Meanwhile, foreign companies continue to jump on the mainland bandwagon-Alliance Boots Plc is the latest to make the leap into the pharmaceutical sector.

  11. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    In the first week after the seven-day national holiday(October 1-7),the Chinese economy resumed its fast-growing pace.The mainland stock mar- ket hurdled to record highs on consecutive days.China Reinsurance Group eyed a mainland stock market debut by restructuring into a shareholding company.The Shanghai-listed China Minsheng Banking Corp. announced plans to buy 20 percent of the U.S.,UCBH Holdings Inc.,becoming the first Chinese bank to enter the U.S.market.On the foreign trade front,the European Commission decided to end quotas on Chinese textile imports and will introduce a"double checking system"instead.Meanwhile,to boost imports,China cut the import tariff on audio and video products in a bid to curb the surging trade surplus.

  12. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    The financing vehicles of local governments remain a concern despite government efforts to control their mountains of debt.Mergers and ac-quisitions are on the rise in the real estate sector as deep-pocketed developers take over financially starved rivals.China snaps up long-term Japanese govern- ment debt as the country attempts to diversify its holdings of foreign exchange reserves.Growth in the non-manufacturing sector has slowed,due to a drop in the purchasing managers index in May.Ford Motor aims to expand in China, hoping to cash in on the country’s auto market boom.The international ac-counting firm PwC expects China to become the world’s top banking market by 2023.

  13. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    HU YUE

    2011-01-01

    Housing Conundrum The once-bullish property market is tapering off,as government measures to cool the market take effect.In August,24 out of 70 monitored major cities reported month-on-month increases in prices of new commercial residences,down from 39 in July,said the National Bureau of Statistics.Meanwhile,16 cities experienced price declines,compared with 14 in the previous month.Prices stood unchanged in 30cities.AS for second hand homes,prices rose in 27 cities in August,decreasing from 36 cities in July.Also,26 cities saw their prices head lower,an increase of four cities from July.Policymakers have tried all levers to let air out of the real estate bubble.The government will expand purchase restrictions to second- and third-tier cities where prices arc skyrocketing.

  14. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2008-01-01

    TO THE POINT:The mainland stock market surged the day after Ping An Insurance’s shareholders passed the company’s refinancing plan.But the market was still fragile as many continued to believe it was on a downward track.The World Bank forecasted that China’s gross domestic product would grow 9.6 percent in 2008,or 1.6 percentage points higher than the government’s target.Amid surging crude oil prices in the international mar- ket,the Chinese Government vowed to stabilize domestic refined oil prices. Lastly,China Minmetals Corp.has set up a joint venture steel mill in India to take advantage of India’s fast-growing steel industry.

  15. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2008-01-01

    The government introduced a package of financial mea-sures to stimulate bank loans in the wake of the slowing economy.State investment organs agreed to save the battered mainland stock markets by buying more shares in open market transactions.China’s sovereign wealth fund said it would not make any risky overseas investments and would wait for the global financial environment to recover.The govern-ment canceled its 10-month food price controls,so that producers no longer must notify authorities before raising prices.The yuan fell sharply and unexpectedly against the U.S. dollar in early December,but analysts projected it would rebound soon.China Development Bank was officially incorporated as a commercial lender.

  16. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    The drought in southwest China casts an ominous shadow over the prospects of many listed power and chemical companies suffering from the disaster.Taiwan’s economy is expected to draw strength from a shopping spree by mainland businessmen starting in April.In an effort to take heat out of the burning hot real estate sector,China is forcing 78 centrally administered state-owned enterprises out of the property market.Air China gains control of Shenzhen Airlines in a move to enhance its market presence in Guangdong Province.China Unicom reports slim profits due to rising 3G network spending.Alibaba.com,the country’s largest e-commerce website,taps the booming small and medium-sized enterprise sector of Brazil.

  17. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    TO THE POINT:The Chinese stock market turned sluggish in October and November,causing many individual investors to lose out.The QDII scheme diverted some of the investments out of the domestic stock market,while fund companies also saw their fund values decrease significantly.The fiscal watch- dog barked at fund management companies to con- trol their risks and forbade them from participating in speculative operations.The good news for foreign investors is that they can invest in futures companies, but at the same time they are being discouraged from investing in residential building projects. Altogether 662 Chinese and foreign financial institu- tions were punished for their role in money-launder- ing activities.

  18. Gender Effects on the Major Selection Process--A Five-Year Study: Implications for Marketing Business Programs of Small Private Col1eges to Women.

    Science.gov (United States)

    Kolhede, Eric

    2001-01-01

    This 5-year study of undergraduates at a small western private college revealed similarities and differences between males and females in their expectations of business programs (e.g., women's greater desire for experiential learning), which point to product development and promotional strategies that can be targeted toward female students. (EV)

  19. Pediatric training and job market trends: results from the American Academy of Pediatrics third-year resident survey, 1997-2002.

    Science.gov (United States)

    Cull, William L; Yudkowsky, Beth K; Shipman, Scott A; Pan, Richard J

    2003-10-01

    To examine trends in pediatric residents' training and job search experiences from 1997-2002. Annual national random samples of 500 graduating pediatric residents were surveyed, and responses were compared across survey years to identify trends. The overall response rate was 71%. From 1997-2002, there were more female residents and US underrepresented minorities and fewer international medical graduates. Each successive group of residents rated higher their preparation for fellowship training, for child advocacy, and for assessing community needs. These increases paralleled an increase in resident exposure to community sites as part of their residency education. Educational debt (in 2002 dollars) for residents increased substantially across survey years from an average of 64 070 dollars in 1997 to 87 539 dollars in 2002. Meanwhile, starting salaries (in 2002 dollars) for residents entering general pediatrics actually decreased. Interest in general pediatrics among residents decreased, whereas interest in subspecialty practice increased during this time period. Fewer residents with general pediatrics as a career goal had a job when surveyed, and fewer obtained their first-choice positions across years. Experiences of graduating residents over the past 6 years provide insights into changes in pediatric residency education and the pediatric workforce. Efforts by pediatric educators and academic leaders to increase community experiences and child advocacy and to encourage greater interest in pediatric subspecialty careers seem to be succeeding. Unfortunately, demand for general pediatricians is weakening, and residents are experiencing increasing debt burdens.

  20. Post-marketing surveillance study of the long-term use of mizoribine for the treatment of lupus nephritis: 2-Year results.

    Science.gov (United States)

    Takeuchi, Tsutomu; Okada, Kenya; Yoshida, Hisao; Yagi, Nobuyuki

    2017-07-19

    To understand the status of mizoribine use in patients with lupus nephritis (LN) and to collect safety- and efficacy-related data on 2-year treatment with mizoribine. A continuous survey was conducted between March 2010 and July 2015. The analysis set included 559 patients (mean age 39.5 years, females 82.6%, mean duration of systemic lupus erythematosus (SLE) 8.4 years, mean duration of LN 5.9 years). Renal function was satisfactory for 6 months, but worsened from 12 months, with significant worsening at 24 months. By the ACR 2006 remission criteria (eGFR >60), at 24 months, 26.5% of patients achieved complete remission, and 63.3% achieved complete or partial remission. The urine protein to creatinine ratio decreased significantly. The SLE Disease Activity Index 2000 score decreased significantly at 12 and 24 months. Overall, 98 (17.5%) patients experienced 124 adverse drug reactions (ADRs); 3.6% experienced serious ADRs. Mizoribine was used with a steroid in 99.3% and an immunosuppressant in 51.2%; tacrolimus was used in 43.8%. The oral steroid dosage decreased from baseline to 24 months. The incidence of ADRs was not significantly different with concomitant tacrolimus use. The results suggest that long-term mizoribine is safe and effective, even when used with tacrolimus.

  1. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    HU YUE

    2010-01-01

    @@ China's Currency China's renminbi exchange rate reform will be a gradual process,but its impact on the markets has already been felt. The central parity of the renminbi (yuan)to the U.S. dollar reached 6.7980 on June 22, a substantial appreciation of 0.43 percent over the previous day, the highest since China unpegged the yuan to the U.S. dollar.

  2. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    Foreign brands dominate China’s milk powder market, dealing a heavy blow to domestic manufacturers. China boosts iron ore production, but the country still relies on imports. Chinese firms accelerate their pace of going global. The logistics industry bursts with vitality, but low profitability remains a problem. The accounting firm KMPG cautions about the waning competitive edge of China’s manufacturing industry. By HU YUE

  3. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    TO THE POINT: China’s economy showed initial signs of recovery, although a full revival is still far away. An array of currency-swap packages is helping the renminbi to "go global." Car sales rallied in March in quick response to the government’s stimulus measures. The insurance regulator widened the channels for domestic insurers to directly invest in stock and bond markets. The Export-Import Bank of China provided a credit line to withering shipbuilders.

  4. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    The manufacturing industry shows signs of a turnaround,with the purchasing managers index staging a comeback in August. China’s"big four" state-owned commercial banks are generating windfall profits,though risks still loom large. Fund management companies are swimming in red ink, receiving cues from flagging stock markets. Industrial enterprises experience slowed profit growth. Chinese shipping giant COSCO falters because of tepid demands and overcapacity woes.

  5. Market Watch

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    The service sector faces headwinds due to lagging demand.Chinese companies’ IPOs are shrinking as the stock markets remain bearish and regulatory rules have raised the listing threshold.The country rolls up its sleeves to develop environmentally friendly wind power.Domestic energy firms quicken the pace of their outbound mergers and acquisitions.E-commerce giant Alibaba reports disappointing profits.Foreign insurance firms find it difficult to expand their China presence.

  6. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2008-01-01

    Shrugging off the quake’s negative impact, the Chinese property market maintained growth in May, though it was no longer robust. Not only are property prices slowing down, but also fixed-asset investments. July may see even tighter monetary controls as rebuilding after the quake spurs demands. But for Taiwan,July means the beginning of a new era as it will be officially opened to mainland tourists on July 18.

  7. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    HU YUE

    2010-01-01

    @@ TO THE POINT: CPI growth rate hit a 22-month record high in August, ignit-ing fears of inflation. Foreign trade is recovering, with exports and imports on the rise. Uncertainties abound over the property market, as price increases slow and sales volume rebounds. China maintains its attractiveness to foreign investors as indicated by continuous FDI growth. Video website Tudou.com gears up for an initial public offering in a scramble to acquire more financing.

  8. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    CPI growth rate hit a 22-month record high in August,igniting fears of inflation.Foreign trade is recovering,with exports and imports on the rise.Uncertainties abound over the property market,as price increases slow and sales volume rebounds.China maintains its attractiveness to foreign investors as indicated by continuous FDI growth.Video website Tudou.com gears up for an initial public offering in a scramble to acquire more financing.

  9. Market Review

    Institute of Scientific and Technical Information of China (English)

    2006-01-01

    @@ RE Market in December of 2005 Prices of rare earth fluctuated slimly in December of 2005. Most rare earth products were stable while some were reduced. Baotou is a major producing area of light rare earths. However, most rare earth plants stopped production due to environmental protection control. Meanwhile, Chinese government took strict measures to protect ion adsorption ore in Jiangxi and Guangdong provinces. Recently, people in rare earth circle started to pay attention to the distribution of rare earth quota.

  10. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    The Chinese economy continues to gain momentum, as evidenced by October’s economic figures that displayed significant improvement. Fund management companies bore the brunt of the stock market fluctuation as they incurred heavy losses. A new Chana Automobile will emerge after its parent company signed a restructuring agreement with Aviation Industry Corp. of China (AVIC), heeding government calls to consolidate the automobile industry. The e-commerce site Alibaba.com reported its worst profit in three quarters.

  11. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    China’s once-feverish manufacturing industry is cooling down as the purchasing managers index heads south. Commercial banks experience a surge in profits, but worries are proliferating about their shrinking deposits.Steelmakers, however, are feeling the pinch of lackluster demand and falling steel prices. The Swedish auto brand Saab is set to be acquired by two Chinese companies gearing up to expand globally. China is expected to become the world’s second largest consumption market by 2020.

  12. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    The export sector recovers some lost ground,but the near-term outlook is dark as Western economies slump.Investments and consumption are holding up,providing a solid floor under the slowing economy.The property market continues withering,adding to expectations for price decreases.Bank loans decline as policy makers close the lending tap to fight inflation.China shed some holdings of U.S.Treasury securities in August,the first time since April.

  13. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    China’s exports are tapering off as the world economy teeters,but investment and consumption have maintained momentum, offsetting the impact of weakening exports. The auto market continues cooling as the with drawal of policy incentives pours cold water on buyers’interest. A bright spot is the ecommerce sector, which reported surprisingly brisk growth in the third quarter. China’s industries are currently the world’s most competitive, but the road ahead will be a bumpy one.

  14. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    By expanding yuan settlement in cross-border trade andallowing cross-border direct investment in the yuan, China aims to pushforward the internationalization of its currency. House prices are still holding up inChina, but property developers are under increasing pressures. China’s goldmarket bursts with vitality as investors seek safety amid soaringinflation. The automaker BYD faces serious headwinds due to a plunge insales. The telecom giant China Mobile faces slower growth in its customerbase due to cutthroat market competition.

  15. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    China sets criteria for a second housing mortgage, dealing a heavy blow to speculators. Signs emerge that the auto market boom has peaked as sales in May fell month on month. The Industrial and Commercial Bank of China lent more than 55 billion yuan ($8.05 billion) in trade finance to small businesses from January to April. Baosteel lowers prices for July delivery as overall demand weakens. Group buying websites mushroom across the country, but concerns arise as the sector becomes overcrowded.

  16. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    HU YUE

    2010-01-01

    @@ Fairing Well Where is China's crisis-stricken export market heading? The latest session of the China Import and Export Fair,known as the Canton Fair,a bellwether for the trade climate,could provide some clues.With more foreign buyers roaming the fair's vast halls,the bustling trade show is providing a vivid illustration that an export turnaround is already underway.

  17. Investigating Consumers’ Motivations to Participate in Marketing-Events

    OpenAIRE

    Wohlfeil, Markus; Whelan, Susan

    2004-01-01

    In recent years, due to an increasing saturation and fragmentation of markets and the subsequent competition of communications, marketers are confronted with the decreasing effectiveness of their classic marketing communications (Wohlfeil and Whelan 2004). As a consequence, event-marketing has become a popular alternative for marketers that creates 3-dimensional brand-related realities by staging marketing-events, in which consumers are actively involved on a behavioural level (Zanger and Sis...

  18. Investigating Consumer Motivations to Participate in Marketing-Events

    OpenAIRE

    Wohlfeil, Markus; Whelan, Susan

    2004-01-01

    In recent years, due to an increasing saturation and fragmentation of markets and the subsequent competition of communications, marketers are confronted with the decreasing effectiveness of their classic marketing communications (Wohlfeil and Whelan 2004). As a consequence, event-marketing has become a popular alternative for marketers that creates 3-dimensional brand-related realities by staging marketing-events, in which consumers are actively involved on a behavioural level (Zanger and Sis...

  19. Entrepreneurial marketing: a new approach for challenging times

    OpenAIRE

    Daniela IONIŢĂ

    2012-01-01

    Entrepreneurial Marketing (EM) is a theoretical construct at the nexus between marketing and entrepreneurship, with a relatively long existence – over thirty years - but insufficiently developed. Entrepreneurial thinking, which is nonlinear, creative and avoids predictions, contradicts the traditional marketing model. Thus a “divorce” appears between marketing theory - which emphasizes managerial marketing behavior- and marketing practice in entrepreneurial firms. The purpose of this paper is...

  20. Marketing reporting system

    Directory of Open Access Journals (Sweden)

    Hanić Hasan M.

    2004-01-01

    Full Text Available The main components of a developed and good organized marketing information system are: internal reporting system, marketing reporting system, market research system and analytical marketing system. Marketing reporting system provides data and information about changes in business and micro marketing environment. This component of MIS ensures that marketing managers are up-to-date with what is going on, and to be informed about changes in company marketing environment.

  1. Marketing reporting system

    OpenAIRE

    Hanić Hasan M.

    2004-01-01

    The main components of a developed and good organized marketing information system are: internal reporting system, marketing reporting system, market research system and analytical marketing system. Marketing reporting system provides data and information about changes in business and micro marketing environment. This component of MIS ensures that marketing managers are up-to-date with what is going on, and to be informed about changes in company marketing environment.

  2. Design choices for electricity markets

    Energy Technology Data Exchange (ETDEWEB)

    De Vries, Laurens

    2007-07-01

    Ten years after the first European Electricity Directive, the goal of creating a single European electricity market has not been reached, despite concerted efforts by the EU and certain member states to continue with the reforms. The policy of subsidiarity for many aspects of market design has as a consequence that member countries are implementing a variety of different market designs and are implementing the reforms at varying speeds. The Florence regulatory process, which was intended to provide a bottom-up approach for coordination and harmonization, has effectively stalled and been replaced by a series of 'mini fora' in which smaller groups of countries work on integrating their markets. At the same time, the European electricity supply industry is facing some significant challenges. This paper investigates the different choices that can be made in the design of electricity markets, how they relate to each other and how they relate to the policy goals. (auth)

  3. ECONOMIC ANALYSIS ON MARKET POTENTIAL OF ETHIOPIAN RURAL MARKET

    Directory of Open Access Journals (Sweden)

    Shiferaw-Mitiku T.

    2014-08-01

    Full Text Available Ethiopia has taken great strides to reduce poverty and increase the welfare of its largely rural, agricultural-based population. Ethiopia, a country with rural based economy mainly from Agriculture sector which contributed with the range of 42.5 percent to 67.25 percent of the GDP for the past two decades (1990-2012. Similarly, the percentage of Rural population against the total population of the country accounts a larger coverage; with 87.38 percent for the year 1990, 85.26percent during 2000 and 82.46 percent for the year 2013. There is a steadfast growth in the total rural population from 41 million in 1990 and reached to 77.59 million in 2013 with average annual percentage growth rate of 2.8 for the past twenty three years. Very importantly, the major exportable products of the country is generated from the marketing of Agricultural produce such as coffee, khat, live animals, oilseeds, flowers, sesame, and also leather products. Above all, the consumption pattern and preference of rural consumer is changing due to the dynamic nature of marketing. However, marketers are failing to reach this largest target market of the population. This is mainly because, marketers are focusing on designing a product for urban market and when it becomes obsolete, it moves to the rural market. Indeed, it is unethical to override the marketing preference of the rural consumer. Recognizing the marketing requirements of the majority of the population would helps to bring a vibrant economic impact in the development of the nation. The present paper highlighted the major challenges and opportunities of Rural Marketing in Ethiopia, identified ways to explore the untapped Ethiopian Rural Market and identified possible recommendations and policy implications that would help to bring an improved development in the rural Ethiopia. Accordingly, the present article seeks the attention of Policy makers, Investors, Higher education curriculum developers and marketers to

  4. CHINA'S GAS MARKET TODAY

    Institute of Scientific and Technical Information of China (English)

    Chu Haihong

    2005-01-01

    @@ According to JPMorgan's review 2003 of China's gas market,China's household gas price was one of the lowest in the world, 20% below the global average. Despite the increase in recent years, China's domestic gas price is still relatively low in the global context. It is safe to say that the low gas price is one of the keys attracting keen investments currently from overseas and domestic private capitals.

  5. China's Electric Vehicle Market

    Institute of Scientific and Technical Information of China (English)

    Alan; Yu Chuan Hwang

    2011-01-01

    @@ Currently global transportation accounts for sixty percent of global oil consumption and thirty percent of global carbon emissions.Projected market studies also show that the oil demand will increase one percent every year until 2030[4].Throughout the world, many countries have begun programs to stimulate the alternative fuel car marker.Many of these countries have set future dates mandating a reduction of pollution and CO2 emission from their city's air.

  6. Connections between Frontier Markets

    Directory of Open Access Journals (Sweden)

    Eliza-Olivia Lungu

    2013-06-01

    Full Text Available The global financial system presents a high degree of connectivity and the network theory provides the natural framework for visualizing the structure of it connections. I analyse the financial links established between the frontier markets and how these links evolve over a 10 years period (2001 - 2011. I identify patterns in the network looking both at the node specific statistics (degree, strength and clustering coefficient and at the aggregated network statistics (network density and network asymmetry index.

  7. 2012年沿海地区动力煤市场运行环境分析%Analysis on Operation Environment of Steam Coal Market in China Coastal Regions in Year of 2012

    Institute of Scientific and Technical Information of China (English)

    李学刚

    2012-01-01

    The paper had a prediction on the domestic economic situation,energy requirements and the supply and demand of the coal market in the year of 2012.The paper held that the imported coal quantity and the railway transportation bottleneck phenomenon would continuously cause the fluctuation of the steam coal prices.%文章预测了2012年国内经济形势、能源需求和煤炭市场的供需情况,认为进口煤的数量以及铁路运力瓶颈现象,将继续导致动力煤价格的波动。

  8. Market Rationality: Efficient Market Hypothesis versus Market Anomalies

    Directory of Open Access Journals (Sweden)

    Kadir Can Yalcin

    2010-10-01

    Full Text Available Market efficiency theory suggests that market is rational and provides correct pricing. That is, the current prices of securities are close to their fundamental values because of either the rational investors or the arbitragers’ buy and sell action of underpriced or overpriced stocks. On the other hand, observed market anomalies have a challenge for this argument. They claim that irrational investment activities and the arbitrage opportunities’ being limited in markets cause some market anomalies that are inconsistent with efficient market hypothesis. The most commonly seen anomalies are the “volume”, “volatility”, “cash dividends”, “equity premium puzzle”, and the “predictability”. This work is a literature survey, and its main objective is to deal with efficient market theory and market anomalies in order to examine the question “Are markets rational or not"?

  9. Market Rationality: Efficient Market Hypothesis versus Market Anomalies

    Directory of Open Access Journals (Sweden)

    Kadir Can Yalcin

    2016-02-01

    Full Text Available Market efficiency theory suggests that market is rational and provides correct pricing. That is, the current prices of securities are close to their fundamental values because of either the rational investors or the arbitragers' buy and sell action of underpriced or overpriced stocks. On the other hand, observed market anomalies have a challenge for this argument. They claim that irrational investment activities and the arbitrage opportunities' being limited in markets cause some market anomalies that are inconsistent with efficient market hypothesis. The most commonly seen anomalies are the "volume", "volatility", "cash dividends", "equity premium puzzle", and the "predictability". This work is a literature survey, and its main objective is to deal with efficient market theory and market anomalies in order to examine the question "Are markets rational or not"?

  10. Marketing Maps: Illustrating How Marketing Works

    Science.gov (United States)

    Gyure, James F.; Arnold, Susan G.

    2003-01-01

    Today's colleges and universities may tolerate the "idea" of marketing more easily, but marketers must continue to educate campus communities about marketing theories and practice. To promote a useful appreciation of how theories translate into initiatives, we propose incorporating "marketing maps"-user-friendly graphic representations of how…

  11. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2008-01-01

    TO THE POINT: First month economic data showed that the Chinese economy continued its strong momentum in spite of tightened government regulation. The stock market recovered slightly from the nosedive of the past several months, but shares of financial institutions dropped. The Bank of China reassured investors of its sound performance despite subprime-related concerns, while Agricultural Bank of China is still struggling for a public listing. International iron ore price rise settled at 65 percent, adding huge costs to domestic steel companies. China is preparing an appeal to the World Trade Organization after the world body issued a negative ruling against the country on auto spare parts. By LIU YUNYUN

  12. Marketized philanthropy

    DEFF Research Database (Denmark)

    Bajde, Domen

    2013-01-01

    As the impact of market actors and their doctrines on philanthropy gradually increases, the debate between the proponents and the critics of ‘marketization’ of philanthropy intensifies. Curiously, the debate has largely centred on ‘philanthrocapitalists’ and philanthropic professionals, while less...... attention has been devoted to the ways in which the newly emergent philanthropic ideologies and practices are ‘marketed’ to and adopted by the broader audience of philanthropic givers. In response, we explore the ideological elements that make lending through Kiva, an emergent microfinance charity...

  13. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    Controversies proliferate over Chinese automaker Geely’s plan to buy the Swedish car brand Volvo, as analysts discount the prospect over its ability to integrate with the up-scale car manufacturer. China plans a pilot program that equalizes on-grid tariffs for hydro-and coal-fired power. Centrally-administered property developers join the real estate craze to scoop up land in big cities, adding to looming concerns over the property bubble that is waiting to burst. The domestic tourism market continues to gather momentum, offsetting downturns of inbound travel. Digital advertiser Focus Media loses its shine, reporting a painful loss between April and June.

  14. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    China’s outbound direct investment grows as firms hunt down opportunities to expand overseas.International hot money seems to be pulling out of the country after months of torrential inflows.U.S.auto behemoths bask in the glow of an auto market boom in China.The Yangzijiang Shipbuilding Holdings debuted on the Taiwan Stock Exchange on September 8,underlining growing financial tie-ups between Taiwan and the Chinese mainland.China snaps up Japanese government bonds in a bid to diversify its foreign reserve holdings.The Chinese Government pushes for stronger M&A activities.

  15. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    The Chinese central bank raises the red flag of bad debt risks from credit cards as default payments increase. China Investment Corp., the sovereign wealth fund, makes a push into commodities needed to feed humming economic machines. By handing out heavy tax breaks and financing incentives, China aims to assist ailing small businesses. The German industrial titan Siemens A.G. remains committed to the Chinese market despite the economic slowdown. Chinese home appliance makers take heart from government stimulus measures as they see a strong rebound in profits.

  16. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    China remains an attractive destination for foreign investments,despite signs that capital inflow is tapering off.China’s textile manufacturers are generating handsome returns,but uncertainties still loom large.The country’s funds spill red ink due to less-than-favorable stock market outcomes.The sovereign wealth fund China Investment Corp.cashes in on its expanding global presence.The Chinese search giant Baidu.com gains momentum thanks to robust traffic growth and business diversification.

  17. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    TO THE POINT: November saw the consumer price index rise to an alarming 5.1 percent, prompting policymakers to mop up excess liquidity. Foreign trade picks up steam, with both exports and imports in November reaching record highs. The property fever cools down a little, with house price growth in 70 major cities slowing to 7.7 percent in November. Hiring activities in China have experienced a surge, making the country the world’s second hottest job market in the third quarter.

  18. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    By ordering another hike in the reserve requirement ratio,China attempts to soak up excess liquidity.Chinese commercial banks issued higher-than-expected new loans in March,highlighting simmering inflation risks.House prices continue edging higher in most major cities,despite tough policies.State-owned enterprises are bursting with vitality,reaping juicy profits in the first quarter.China is bound to benefit from emerging global electric vehicle demand,though challenges remain.China’s telecom equipment maker Huawei cashes in on profitable overseas markets.

  19. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    China drains excess liquidity out of the market by further hiking the reserve requirement ratio.China offloads its holdings of U.S.Treasury securities for the fifth consecutive month in a bid to diversify its foreign exchange reserves.Home prices remain on the rise in most Chinese cities,though the government has tried to cool the property fever.China’s thermal power generators incur painful losses as coal prices soar.E-reader manufacturer Hanvon swims in red ink as sales plunge,possibly due to the iPad’s popularity.

  20. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    TO THE POINT:China is becoming more expen- sive.Rising food and housing prices are empty- ing peoples’ wallets,while at the same time more money has been flowing into China through for- eign trade or through investment.The consumer price and producer price indexes both hit their highest points in history,forcing the central bank to raise the reserve requirement ratio once again, also to a record high.Amid wide speculation over a coming interest rate hike,the mainland stock market experienced its largest one-week loss ever in early November,but was recovering grad- ually going into mid-month.

  1. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    The Canton Fair, a barometer of the country’s export health, continued to send worrying signals as foreign buyers skimped on orders for Chinese products. The country’s fund managers cashed in on the stock market euphoria of the first quarter. The central state-owned enterprises bounced back from their previous dismal financial situation. China Mobile, the country’s largest mobile service provider, saw slower profit growth in the first quarter. The first domestic auto financing company with no foreign ownership opened in Shanghai.

  2. Market Watch

    Institute of Scientific and Technical Information of China (English)

    2008-01-01

    The Chinese banking regulator ordered banks to write off bad debts that resulted from the massive earthquake as part of its disaster relief efforts.Domestic oil giants experienced huge losses in their refining operations,pulling down the overall profitability of major state-owned companies. Chinese airlines increased fuel surcharges for international flights as the price of international crude oil continued to soar. The property market is being reshuffled with large developers devouring small ones.And the government has cut import duties on many types of goods to maintain stable domestic supplies.

  3. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    Pork prices in Beijing remained relatively stable despite the swine flu outbreak in Mexico. China’s job market is still in the doldrums with the registered urban jobless rising slightly in the first quarter. The government is preparing to issue the third tranche of its stimulus package. China Minmetals Corp. received approval from the Australian Treasury to buy the assets of Oz Minerals Ltd. There were signs that international hot money has started to leave China. Surveys indicate that new Chinese parents are shunning foreign baby-care products.

  4. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2008-01-01

    TO THE POINT:China is becoming more expensive in many ways with rising prices for oil and dairy products,leading economists to conclude that the country has entered a period of inflation. Consumers’ willingness to buy was deeply hurt by the plummeting stock market.China’s textile exports decreased in the first two months of 2008,while many clothing companies were unprofitable because of the U.S.dollar’s depreciation.A World Bank report says East Asian economies will maintain their high growth despite the global economic slowdown.

  5. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    The National Bureau of Statistics released major economic figures for February on March 11. The bureau’s spokesman said the Chinese economy had no signs of overheating. The mainland continued to take the lead in global car sales with domestic brands taking the largest share. The first inland duty-free zone will be built in Chongqing to encourage growth in the upper Yangtze River region. Airline companies worry the rapidly expanding high-speed railways may absorb 60 percent of their market.

  6. Interpretation of Unique Marketing Methods of Hermès from Its Yearly Theme%从爱马仕年题设计解读其独特的营销手段

    Institute of Scientific and Technical Information of China (English)

    章瓯雁

    2013-01-01

    In allusion to the successful marketing method of French Hermès,through the research on the establishment background of yearly theme,its promotion methods and effect on brand improvement,and factors of its establishment,this paper obtains the inspirations of successful brand marketing of Hermès:a brand must have its unique personality; promotional activities of brand should accurately focus on its target customer base; brand style and positioning consist in persistence.Meanwhile,this paper believes that the establishment of yearly theme is not something than can be accomplished in an action,nor does it apply to all brands.Attention must be paid to the construction,accumulation and precipitation of brand culture.While using successful brand culture and marketing methods for reference,it is also necessary to pay attention to the origin and establishment of its own brand culture and have its own history and innovation.%针对法国爱马仕品牌成功的营销手段——年题,通过对年题订立的背景、推广的方式、对品牌提升的作用、设立的因素等研究,得出爱马仕成功品牌营销带给人们的启示:品牌要有自己独特的个性,品牌的推广活动要准确锁定自己的目标客户群,品牌的风格与定位在于不懈的坚持.同时认为年题的制定不是一蹴而就的事情,也不是对所有品牌都适用,必须注意品牌文化的建设、积累和沉淀,而且在借鉴成功品牌文化和营销手段的同时,要注重自己品牌文化的起源和创建,需要有自己的历史和创新.

  7. Strategic planning for marketers.

    Science.gov (United States)

    Wilson, I

    1978-12-01

    The merits of strategic planning as a marketing tool are discussed in this article which takes the view that although marketers claim to be future-oriented, they focus too little attention on long-term planning and forecasting. Strategic planning, as defined by these authors, usually encompasses periods of between five and twenty-five years and places less emphasis on the past as an absolute predictor of the future. It takes a more probabilistic view of the future than conventional marketing strategy and looks at the corporation as but one component interacting with the total environment. Inputs are examined in terms of environmental, social, political, technological and economic importance. Because of its futuristic orientation, an important tenant of strategic planning is the preparation of several alternative scenarios ranging from most to least likely. By planning for a wide-range of future market conditions, a corporation is more able to be flexible by anticipating the course of future events, and is less likely to become a captive reactor--as the authors believe is now the case. An example of strategic planning at General Elecric is cited.

  8. Emerging Market Firms’ Acquisitions in Advanced Markets

    DEFF Research Database (Denmark)

    Stucchi, Tamara

    2012-01-01

    This study draws upon the resource-based view and the institution-based view of the firm to provide a comprehensive overview of how different resource-, institution- and industry-based antecedents affect the motivations guiding the acquisitions that emerging market firms undertake in advanced...... markets. These antecedents can influence emerging market firms’ capacities to absorb or exploit technological and/or marketing advantages in advanced markets. In order to be successful, emerging market firms have to undertake those upmarket acquisitions that best “fit” their antecedents. Four mutually...... exclusive acquisition strategies are derived, which are then illustrated using examples of Indian firms’ acquisitions in advanced markets....

  9. China's Sugar Market and Its Prospect in the Next Five Years%中国食糖市场现状与未来5年展望

    Institute of Scientific and Technical Information of China (English)

    马凯; 徐雪

    2015-01-01

    未来5年,中国食糖产量将经历一个减产周期,此后逐步回升;食糖消费量则将继续保持稳定增长的趋势;国内食糖产需缺口将长期存在,进口规模不断扩大;中长期来看,国内外食糖价格走势将趋于一致,受供求基本面影响,食糖价格有望步入缓慢回升通道。总体来看,未来5年国内食糖产业支持和调控政策的走向将对稳定国内食糖产量起到决定性作用。%In the next five years, China's sugar production will gradually increase after a cut cycle;sugar consumption will continue maintaining a steady growth; the gap between domestic sugar production and demand will exist for a long term and the import scale will expand continuously. In a medium-to long-term, sugar prices at home and abroad tend to change synchronously, rising slowly by the impact of supply and demand fundamentals. Overall, sugar industry and regulatory policy direction will play a decisive role in the stabilization of sugar production in China in the next five years.

  10. Integration of European Bond Markets

    DEFF Research Database (Denmark)

    Christiansen, Charlotte

    2014-01-01

    I investigate the time variation in the integration of EU government bond markets. The integration is measured by the explanatory power of European factor portfolios for the individual bond markets for each year. The integration of the government bond markets is stronger for EMU than non-EMU memb......-EMU members and stronger for old than new EU members. For EMU countries, the integration is weaker the lower the credit rating is. During the recent crisis periods, the integration is weaker, particularly for EMU countries....

  11. Micro Marketing

    Institute of Scientific and Technical Information of China (English)

    Yu Yan

    2012-01-01

    In November the Chinese movie industry experienced a startling surprise.Love Is Not Blind,a low-budget movie with no prominent director or major star,hit 344.8million yuan ($54.5 million) in box office revenue,despite the film's budget was only 9 million yuan ($1.4 million).The film,which tells the 33-day experience of a girl named Huang Xiaoxian after she breaks up with her boyfriend,owes its unexpected blockbusting success to its innovative marketing strategy:micro-blog marketing.The number of followers of the official micro-blog for Love Is Not Blind hit nearly 100,000,attracted by rccommendations of related micro-blog messages,impressive box office lines,and positive word of mouth.By December 7,search queries for Love Is Not Blind had exceeded 8 million.Those for Wang Xiaojian,the lcading male,were close to 1.5 million.

  12. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    TO THE POINT:The Chinese Government raised refined oil prices for the first time in 10 months after shortages of gasoline and diesel were exposed.The Chinese over-the-counter derivatives trade bloomed in the first three quarters and the debut of forward rate agreement trading starting on November 1 is likely to add fuel to the market.Following HSBC,the London-based Standard Chartered Bank decided to set up its first village bank in rural China with Inner Mongolia as its first choice. The Bank of Communications became the first Chinese commercial bank in history to invest in a trust company, and much more such alliances are expected in the future. Meanwhile,by the end of October,all listed companies in the mainland yuan-denominated A-share market had issued their quarterly reports.Finally,we also look at the iron and steel sector in this issue with highlights from the top three steel companies’ reports.

  13. The internal marketing in enterprise marketing system

    OpenAIRE

    I.L. Reshetnikova

    2015-01-01

    The aim of the article. The aim of the article is to summarize the scientific approaches defining the essence of the concept of «internal marketing» and determining their place in the marketing company. The results of the analysis. The theoretical development of foreign and local scientists concerning about internal marketing nature and its role in the marketing of the company has been analyzed. Applying the principles of a systematic approach for analysis of marketing allowed to select it...

  14. Telecommunication Market and Business Opportunities

    OpenAIRE

    Oladipupo, Gbemisola Ayisa

    2012-01-01

    The aim of the thesis work is to study carefully how Finnish companies and businesses can be introduced and incorporated into Nigerian market in years to come. With different views of market analysts and major players in the world economy, Africa is considered as one of the continents with great potentials and enlargement possibility in the future. Nigeria is blessed with a lot of natural resources and inhabitant these natural gifts and the entire inhabitant are still not fully utilized towar...

  15. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    HU YUE

    2010-01-01

    @@ July Economic Figures CPI and PPI The consumer price index(CPI),a barometer of inflation,grew 33 percent year on year in July,0.4 percentage points faster than in June,said the National Bureau of Statistics(NBS).This exceeded the government-set3-percent target for the entire year.

  16. An empirical analysis on the effects of marketing communications on market share adjustment

    Directory of Open Access Journals (Sweden)

    Somayeh Hozouri

    2014-01-01

    Full Text Available During the past few years, there has been growing competition between two primary sources of mobile service providers including Hamrah Aval and Irancell in Iran. The competition is so tight that both service providers have spent significant amount of money on marketing planning. Therefore, it is necessary to find important factors influencing on better marketing planning. This paper presents an investigation to analyze the effects of marketing communications on market share adjustment. The proposed study of this paper has used principle component analysis and it has detected four factors environment issues, marketing organization, market development and relationship oriented.

  17. Social Guerilla marketing

    OpenAIRE

    Hejkalová, Tereza

    2011-01-01

    The diploma thesis deals with the social guerrilla marketing and its aim is to analyze the social guerrilla campaigns and to evaluate the suitability of the guerilla marketing for the social issues. The theoretical part describes marketing communications, new trends in communication, including guerrilla marketing, and also social marketing and social guerrilla marketing. The practical part includes the market research of guerrilla campaigns. The chosen campaigns are introduced and afterwards ...

  18. Decision Support Systems as the Bridge between Marketing Models and Marketing Practice

    NARCIS (Netherlands)

    B. Wierenga (Berend)

    2008-01-01

    textabstractThe field of marketing decision models emerged about fifty years ago. In the beginning, optimization techniques from the field of Operations Research (OR) were dominant, but soon, the modeling of marketing phenomena and marketing problems became interesting in itself, irrespective of whe

  19. Decision Support Systems as the Bridge between Marketing Models and Marketing Practice

    NARCIS (Netherlands)

    B. Wierenga (Berend)

    2008-01-01

    textabstractThe field of marketing decision models emerged about fifty years ago. In the beginning, optimization techniques from the field of Operations Research (OR) were dominant, but soon, the modeling of marketing phenomena and marketing problems became interesting in itself, irrespective of

  20. Profitable marketing: marketing for non marketing managers. Ceuta Healthcare

    OpenAIRE

    Kilburn, David

    2005-01-01

    This workshop was conducted with 20 Managers from Ceuta Healthcare to raise their awareness of the power of marketing and give them a set of marketing tools to improve the success rate of their business development activities

  1. Does Marketing Really Work for Community and Junior Colleges?

    Science.gov (United States)

    Dollar, Douglas

    1985-01-01

    Describes a study of the marketing orientations found in two-year colleges and their relationship to enrollment trends within these institutions. Reviews the diversity of marketing approaches employed nationwide. Sees enrollment trends affected by sound marketing management organizations, sensitive marketing intelligence systems, and efficient…

  2. Potato market in Ukraine

    Directory of Open Access Journals (Sweden)

    С. І. Мельник

    2017-06-01

    Full Text Available Purpose. To study Ukrainian potato market at the current stage of the development and determine its future prospects. Results. The features of Ukrainian potato market were determined. Production is almost fully provided by private households, meeting the needs of the domestic market. Main regions with the highest gross output and production of potatoes were defined. Ukraine is one of the major potato producing countries in the world. Today our country is not a key supplier or importer of this product because of the low export orientation of the industry, its technological backwardness, limited product range and the large number of small producers. Ukraine exports potato mainly to CIS countries, the highest share of potato import comes from the European Union. Now there are only a few large manufacturing companies in the market, which can be classified as industrial. Most potato varieties, officially permitted for dissemination in Ukraine, are classified as table ones and recommended for cultivation in the Forest-Steppe and Polissia zones. Achievements of the industry include the development of such very popular and promising trend as organic potato growing, which area in our country is one of the largest in the world. Conclusions. Potato produced in Ukraine is used for human consumption, animal feeding, planting and processing, its volumes are relatively stable. Large-scale industrial production of potato is not widely practiced because of low wholesale prices and high labor intensity of the cultivation process. During next few years, in view of current trends, production of potato and severe limitations of the domestic market for foreign operations will remain unchanged. A shift in emphasis in the product range – from fresh potato to processed food products should be a prospect for domestic industrial producers to improve their position in Ukraine and abroad.

  3. Marketing in the Emerging Markets of Islamic Countries

    DEFF Research Database (Denmark)

    Marinov, Marin Alexandrov

    Among the limited publications on marketing in emerging markets this book focuses on regional specifics of Islamic Countries and the appropriate approaches for reaching their markets with effective and efficient marketing strategies. Marketing in the Emerging Markets of Islamic Countries...

  4. Marketing in the Emerging Markets of Islamic Countries

    DEFF Research Database (Denmark)

    Marinov, Marin Alexandrov

    Among the limited publications on marketing in emerging markets this book focuses on regional specifics of Islamic Countries and the appropriate approaches for reaching their markets with effective and efficient marketing strategies. Marketing in the Emerging Markets of Islamic Countries...

  5. MARKETING MANAGEMENT – MARKETING ORIENTATION AND HOLISTIC SCHOOLS MARKETING

    OpenAIRE

    VIRGINIA LAZAR

    2011-01-01

    Marketing orientation is beneficial correlated with innovation, growth, perceptions of quality services, excellence, high level of satisfaction and commitment of human resources, customer satisfaction and brand loyalty. Holistic marketing orientation requires rethinking how to approach the market, new realities, in a broader and more coherent, with a louder voice, holistic marketing states that all matter, citing the need of a real partnership between the organization, suppliers and distribut...

  6. 78 FR 23673 - Marketing Order Regulating the Handling of Spearmint Oil Produced in the Far West; Revision of...

    Science.gov (United States)

    2013-04-22

    ... Agricultural Marketing Service 7 CFR Part 985 Marketing Order Regulating the Handling of Spearmint Oil Produced... Class 3 (Native) Spearmint Oil for the 2012-2013 Marketing Year AGENCY: Agricultural Marketing Service..., producers during the 2012-2013 marketing year under the Far West spearmint oil marketing order. The...

  7. Out-of-the-Box Marketing Strategies.

    Science.gov (United States)

    Smith, Joanna Warren

    1997-01-01

    The new definition of camp includes year-round camp programs for a variety of populations at multiple sites. Developing a marketing strategy involves creating a mission statement that is unique, publishing a year-round marketing strategy, delivering a consistent quality product, and getting people to talk about camp. Sidebar lists elements of how…

  8. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    TO THE POINT:Heavy snowfalls have given rise to gas shortages around the country,reigniting calls to revamp the gas-pricing regime. Foreign pharmaceutical giants are making a push into the Chinese vaccine market as the country gears up to fight the A/H1N1 virus. Speculative international hot money swamps Hong Kong,arousing worries over local economic stability. State-owned enterprises under Central Government administration fared well in October with a wide profit margin. The Baosteel Group Corp. obtained a 15-percent interest in the Australian mining company Aquila. A national program was mapped out by the State Council on November 25 to stimulate the tourism industry. By HU YUE

  9. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    China’s Central Economic Work Conference was held on December 3-5,raising eight major tasks for the country.It stated that the decade- long prudent monetary policy will be replaced by a tighter one as of 2008.China and India vowed to work closely on their financial markets to safeguard the development of the two largest developing coun- tries.At the same time,Chinese stocks showed signs of recovery.The government strove to lower food prices by auctioning off national food reserves.It promised subsidies to oil companies if they keep domestic oil supplies stable.Computer giant Lenovo will stop sponsoring the Olympic Games after 2008.

  10. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    The Chinese economy is likely to see a mild slowdown as its largest trade partner-the EU-suffers from a sovereign debt crisis and as the Chinese Government cracks down on the blistering property market.Steelmaker Ansteel is set to merge with smaller rival Pangang in a government effort to consolidate the country’s steel industry.China’s largest oil refiner Sinopec aims to expand its oil refining capacities to feed the buoyant domestic economy.Credit cards become a "must have" for numerous Chinese consumers,but concerns linger over risks of bad debt.E-commerce in China blossoms,with B2B trade leading the tide.

  11. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    TO THE POINT: Lenovo Group, one of the world’s largest computer producers, reported the biggest loss in its history, up to $226 million. But its executives claimed the PC maker is shifting into high gear and hopes for a domestic IPO in the near future. Coincidental, the mainland secu- rities watchdog decided to reopen the IPO gate for companies after an eight-month hiatus due to the global credit crunch. Hainan Airlines successfully secured a 3-billion-yuan ($439 million) cash injection to boost its capital. PetroChina planned to acquire nearly half of Singapore Petroleum to increase its share in the Southeast Asian market. The first Internet unfair competition lawsuit was filed in May by kaixinOOl .com, and still awaits a court ruling.

  12. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    Nuclear power projects under construction in China in 2009 were the most numerous in the world in terms of installed capacity. Chinese telecom operators geared up for 3G competition as the market is expected to grow with an improved network and wider consumer acceptance. Chinese tourists to France overtook Russians to become the biggest spenders in duty-free stores. Mainland travelers to Hong Kong are expected to contribute 30 percent to the region’s Spring Festival consumption. This year’s Boao Forum for Asia, an Asian version of the World Economic Forum, will focus on environmental efforts and the green economy. Insurers reaped a bumper harvest in 2009 as reflected in their surging profits.

  13. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    Speculation concerning a tightened monetary policy drained the life from the buzzing Shanghai A-share market, which posted a steep drop on July 29. The central bank later reiterated its adherence to moderately loose monetary policy. The National Development and Reform Commission lowered retail diesel and gasoline prices by 3 percent in tandem with a drop in international crude oil prices. As China’s economic recovery takes hold, merger and acquisition activities gathered momentum in the second quarter, and listed companies performed well in the first half. However, sales revenue under the government program of rural appliance purchase subsidies fell short of expectations due to a series of problems including complicated application procedures.

  14. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2008-01-01

    TO THE POINT:China will come to the rescue of the U.S.liquidity shortage by allowing domestic commercial banks to invest in the U.S. stock market and mutual funds.China and New Zealand signed their first free trade agreement,providing each other with more favorable trade policies.To tap into the great potential of the fast-growing eco- nomy,Intel planned to invest more venture capital (VC) in the mainland to a tune of around $500 million.The edible oil price will temporarily remain stable due to the drop in international soybean oil futures pri- ces.Power enterprises’profits plummeted due to higher coal costs and the"as-low-as-usual"electricity prices.

  15. Implications of power marketing in post-restructured electricity markets

    Energy Technology Data Exchange (ETDEWEB)

    Sioshansi, F.P. [Convector Consulting Inc. (CCI), Menlo Park, CA (United States); Altman, A. [Electric Power Research Inst., Palo Alto, CA (United States)

    1998-12-31

    This paper, which is based on a major study recently completed for the Electric Power Research Institute (EPRI), explains what power marketing is, who the power marketers are, what they actually do, why they do what they do, and what`s behind the industry`s explosive growth in the past few years. This paper also explains what types of products and services power marketers offer, why these products and services are in demand, and what are the fundamental drivers of this demand. Understanding the last item is particularly significant, namely the growth of power marketing in the context of the rapid restructuring of the wholesale - soon to be followed by the retail - electricity markets in the US. Another equally important impetus is the passage of a couple of highly significant US federal legislation since 1992, in the absences of which there would be no power marketing industry as we know it today. Moreover, the paper describes many of the practices commonly employed by power marketers to manage and hedge risks, to take advantage of arbitrage opportunities, and to deliver value-added and structured products and services, which are among the hallmarks of the new industry. Finally, the paper speculates about the longer term growth potential of the new industry and how it may change the traditional electric power business. (orig.)

  16. Marketing mix and competitiveness

    Directory of Open Access Journals (Sweden)

    Anđelković Slobodan

    2007-01-01

    Full Text Available Competitiveness cannot simply be viewed as a country's ability to export or generate trade surpluses, since these can be brought about at least temporarily by means of artificially lowering the exchange rate and/or compressing domestic expenditures, as has been done in recent years by many DC that have tried to adjust to diminished resource availability. Authors standpoint is that international competitiveness requires creating comparative advantage where it does not exist, and requires action on several levels including an emerging consensus on the importance of macroeconomic policy, role and accountability of the government as well as the imperative of developing and internalizing technology body of knowledge for achieving competitiveness. Particular attention is given to the role and impact of marketing instruments marketing mix.

  17. MARKET MAKER AND MAS

    Directory of Open Access Journals (Sweden)

    ADRIAN VICTOR SĂNDIŢĂ

    2015-10-01

    Full Text Available In the last years, the research of multiagent systems for knowledge and information management has known a significant development. The interest for multiagent systems is in continuous growth due to the multitude of benefits associated with using these. The development of the architectures of mutiagents systems which facilitate information management, is an important direction in nowadays research. This paper presents the implementation of a multiagent system designed to perform the specific activities of a market maker in the Bucharest Stock Exchange. The system works in real time without an intervention from the operator and allows the insertion in the real market and/or the automatic cancelation of buy orders and stock exchange. The agents can be installed in one or more work stations and communicate through TCP/IP and UDP.

  18. Marketing in nursing organizations.

    Science.gov (United States)

    Chambers, S B

    1989-05-01

    The purpose of chapter 3 is to provide a conceptual framework for understanding marketing. Although it is often considered to be, marketing is not really a new activity for nursing organizations. What is perhaps new to most nursing organizations is the conduct of marketing activities as a series of interrelated events that are part of a strategic marketing process. The increasingly volatile nursing environment requires a comprehensive approach to marketing. This chapter presents definitions of marketing, the marketing mix, the characteristics of nonprofit marketing, the relationship of strategic planning and strategic marketing, portfolio analysis, and a detailed description of the strategic marketing process. While this chapter focuses on marketing concepts, essential components, and presentation of the strategic marketing process, chapter 4 presents specific methods and techniques for implementing the strategic marketing process.

  19. Decision Support Systems as the Bridge between Marketing Models and Marketing Practice

    OpenAIRE

    Wierenga, Berend

    2008-01-01

    textabstractThe field of marketing decision models emerged about fifty years ago. In the beginning, optimization techniques from the field of Operations Research (OR) were dominant, but soon, the modeling of marketing phenomena and marketing problems became interesting in itself, irrespective of whether they could be solved with a known OR technique. The field of marketing models developed its own identity and became an important academic field (Wierenga 2008b). Somewhat later the term "marke...

  20. Market Entry Strategies in Chinese Market : Case Company-Fantastec Oy

    OpenAIRE

    Yang, Liu

    2015-01-01

    Fantastec Oy is a Finnish game company that develops educational games for children. At the moment, Fantastec has already launched their business in several markets with overseas partners such as Sylvan Learning from the U.S and Samsung from South Korea. Now, China is a potential market that Fantastec is interested in and wants to explore more about the market. In recent years, China has made a great growth in market, which makes foreign companies are more interested in exploring their bu...

  1. An analysis of market shares on the Danish alcohol market using unobserved components

    DEFF Research Database (Denmark)

    Milhøj, Anders

    2009-01-01

    The Danish alcohol market has three types of alcohol: Beer, Wine and Spirits. The market share of wine has doubled over a 25 year period, while the market share of beer has been declining and the market share of spirits is generally low and fluctuating. In recent years the trending behavior has...... however changed, most likely because of changes in taxation on spirits. In the paper these market shares are analyzed by unobserved components models using Proc Ucm as models with time varying trends etc. are well suited for this type of data. In Denmark the relative prices for the three types of alcohol...

  2. An analysis of market shares on the Danish alcohol market using unobserved components

    DEFF Research Database (Denmark)

    Milhøj, Anders

    2009-01-01

    however changed, most likely because of changes in taxation on spirits. In the paper these market shares are analyzed by unobserved components models using Proc Ucm as models with time varying trends etc. are well suited for this type of data. In Denmark the relative prices for the three types of alcohol......The Danish alcohol market has three types of alcohol: Beer, Wine and Spirits. The market share of wine has doubled over a 25 year period, while the market share of beer has been declining and the market share of spirits is generally low and fluctuating. In recent years the trending behavior has...

  3. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    HU YUE

    2010-01-01

    @@ Outbound Rush Despite a deep downturn in the world economy, Chinese firms are beefing up efforts to head overseas. China's outbound direct investment (ODI) rose 1.1 percent year on year to $56.53 billion in 2009, the largest among developing countries, said a report jointly released by the Ministry of Commerce (MOFCOM), the National Bureau of Statistics and the Sate Administration of Foreign Exchange on September 5. This was the eighth consecutive year of growth.

  4. 改革开放三十年市场化成果对国民消费的影响研究%Study for Marketization Results Impact on National Consumption in 30 Years of Reform and Opening Up

    Institute of Scientific and Technical Information of China (English)

    吴宇航

    2015-01-01

    梳理并回顾改革开放三十年以来经济重大成就以及一步步走向市场化的历史进程,深入分析经济改革中的各项指标对中国经济的影响。根据三十年消费与收入数据,采用回归分析,将三十年分三阶段建立模型。研究结果显示,三十年以来随着中国经济迅速发展,边际消费呈现递减趋势,体现出中国经济的发展成果。各项改革措施分别会对中国经济产生怎样的影响,该如何进行量化,值得深入思考。%This article combed and reviews the significant achievement since reform and opening up for 30 years of economy and the historical process of step by step towards marketization,in-depth analysis of the economic reform in the indicators of the impact of China’s economy.According to the 30 years of consumption and income data,used the regression analysis,will set up model of 30 years in three stages.The results showed that 30 years with the rapid economic development of our country,present a tendency of decreasing marginal consumption,reflects the achievements of the economic development of China.Reforms will respectively what effect to our country economy,how to quantify,is worth us deep thinking.

  5. Innovative Marketing by Argyle

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    The Chinese hotel industry is increasingly integrating into the international market,and marketing awareness has developed quickly in China.Successful marketing can ensure a hotel maintains a competitive edge.The marketing strategy by Argyle Management Group (Australia) focuses on consumer demand and market demand.This innovative strategy has kept the group in an invincible position amid fierce competition.

  6. Introduction to Electronic Marketing.

    Science.gov (United States)

    Dilbeck, Lettie

    These materials for a five-unit course were developed to introduce secondary and postsecondary students to the use of electronic equipment in marketing. The units cover the following topics: electronic marketing as a valid marketing approach; telemarketing; radio electronic media marketing; television electronic media marketing; and cable TV…

  7. Marketing produktu Karel IV.

    OpenAIRE

    Mikšů, Šárka

    2009-01-01

    Goal of the thesis Marketing of the product Karel IV. is to propose chanels of marketing communication and indicate possibilities of next product's development. Theoretical part is based on marketing plan and it's partition. In the practical part you can find market analysis and competing products analysis, product's evolution description and marketing research.

  8. Marketing II Workbook.

    Science.gov (United States)

    Reeves, Cheryl

    This combination curriculum and workbook, which was originally developed for use in a training workshop, is intended to assist adult educators in learning to market their adult literacy programs. The first chapter reviews basic marketing concepts (the definition of marketing, 10 truths about marketing, marketing versus promotion, steps in…

  9. 中国与美国股票市场动态相关性——基于2007~2010年样本的实证检验%Research on the Dynamic Correlation between China Stock Market and US Stock Market ——An Empirical Study of the Sample in years 2007- 2010

    Institute of Scientific and Technical Information of China (English)

    蒋彧; 裴平

    2012-01-01

    The Shanghai Stock Exchange has been developing very quickly since its foundation in 1991. With the consistently expanding and deepening of China's economic reform and opening up, it becomes more and more necessary for China stock market to improve the marketlization level and the degree of internationalization and finally achieve its complete connection to the world's major stock markets. The U. S. stock market is the most representative stock market among the world's major stock markets and it has a long history, abundant liquidity of money supply, huge issue size and capacity, and also it encourages the financing and listing of foreign companies. All of these characteristics make it act as the world's financial center. When studying the relation of China stock market to world's stock markets, most researchers use the US stock market as the representative of world's stock markets. In this paper, we will focus on the correlation between China stock market and US stock market. Since the China stock market is still in the early stage of development, it is usually thought that the Chinese stock market and the U.S. stock market are relatively independent before 2007. In 2007, the Sub-prime mortgage crisis broke out in U.S. and then triggered the global financial crisis during the period of latter 2007 to present. The global financial crisis not only substantially impacted the U. S. stock market, but also quickly spread to the world's major stock markets. As the stock market having the second largest market value over the world, China stock market has also suffered an unprecedented impact. The global fnance crisis may lead to an increase in the correlation of U. S. stock market and China stock market. However, due to different economic systems, economic policy and methods to rescue the markets of these two countries, the correlation of the two stock markets is not stable and experiences changes as time goes during the period of the global financial crisis

  10. Market Innovation in the Transport and Heavy Vehicle Market

    DEFF Research Database (Denmark)

    Borgström, Benedikte; Agndal, Henrik; Cui, Lianguang

    The purpose is to better understand the interrelatedness of new business models in the truck market and developments in the road transport sector. Based on a three year research project in cooperation with a European heavy vehicle manufacturer, we describe short cases showing some of the business...... models in use and demonstrate changes and the relations between the markets trucking and transport. New business models emerge both in the heavy vehicle and transportation markets, in complex ways involving multiple actors. The impetus for the models can come from several directions but the final impact...... must be negotiated and cannot be planned by a single actor. The paper considers the development of new business models and implications on the market from the point of view of the firms actually using the business models. This shows how different business models can co-exist and involve different types...

  11. Market Innovation in the Transport and Heavy Vehicle Market

    DEFF Research Database (Denmark)

    Borgström, Benedikte; Agndal, Henrik; Cui, Lianguang;

    The purpose is to better understand the interrelatedness of new business models in the truck market and developments in the road transport sector. Based on a three year research project in cooperation with a European heavy vehicle manufacturer, we describe short cases showing some of the business...... models in use and demonstrate changes and the relations between the markets trucking and transport. New business models emerge both in the heavy vehicle and transportation markets, in complex ways involving multiple actors. The impetus for the models can come from several directions but the final impact...... must be negotiated and cannot be planned by a single actor. The paper considers the development of new business models and implications on the market from the point of view of the firms actually using the business models. This shows how different business models can co-exist and involve different types...

  12. Market trends in the projection display industry

    Science.gov (United States)

    Dash, Sweta

    2001-03-01

    The projection display industry represents a multibillion- dollar market that includes four distinct technologies. High-volume consumer products and high-value business products drive the market, with different technologies being used in different application markets. The consumer market is dominated by rear CRT technology, especially in the projection TV segment. Rear LCD (liquid crystal display), MEMS/DLP (or Digital Light Processing TM) and LCOS (Liquid-crystal-on-silicon) TVs are slowly emerging as future competitors to rear CRT projectors. Front CRT projectors are also facing challenges from LCD and DLP technology for the home theater market while the business market is completely dominated by front LCD and DLP technology. Three-chip DLP projectors have replaced liquid crystal light valves in large venue applications where projectors have higher light output requirements. In recent years front LCD and LCOS projectors have been increasingly competing with 3-chip DLP projectors especially at the low end of the large venue application market. Within the next five years the projection market will experience very fast growth. Sales and presentation applications, which are the fastest growing applications in the business market, will continue to be the major driving force for the growth for front projectors, and the shift in the consumer market to digital and HDTV products will drive the rear projection market.

  13. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    HU YUE

    2011-01-01

    Economic Figures Foreign trade In the first three quarters of 2011,China's exports totaled $1.39 trillion,growing 22.7 percent year on year,while imports climbed 26.7 percent to reach $1.29 trillion,according to data from the General Administration of Customs (GAC).The trade surplus stood at $107.1 billion.

  14. PHEV Market Introduction Workshop Summary Report

    Energy Technology Data Exchange (ETDEWEB)

    Weber, Adrienne M [ORNL; Sikes, Karen R [ORNL

    2009-03-01

    The Plug-In Hybrid Electric Vehicle (PHEV) Market Introduction Study Workshop was attended by approximately forty representatives from various stakeholder organizations. The event took place at the Hotel Helix in Washington, D.C. on December 1-2, 2008. The purpose of this workshop was to follow-up last year s PHEV Value Proposition Study, which showed that indeed, a viable and even thriving market for these vehicles can exist by the year 2030. This workshop aimed to identify immediate action items that need to be undertaken to achieve a successful market introduction and ensuing large market share of PHEVs in the U.S. automotive fleet.

  15. NEW DEVELOPMENTS IN MARKETING THEORY AND PRACTICE

    Directory of Open Access Journals (Sweden)

    IRINA NICOLAU

    2012-11-01

    Full Text Available Marketing is in a continuous development theoretically and practically, under the influence of a extremely dynamic and competitive global environment. Year by year, marketing budgets, regardless of the field of activity, grow, strengthening the statement of Robert Louis Stevenson: "everybody lives by selling something", andproving that organizations have understood that only in this manner they ca maximize their opportunities.Technological revolution and the Internet have created the premises for the affirmation of new marketing specializations, the latter managing also to be relevant in areas previously considered unattractive, such as those focused on non-profit activities that only reinforce the universality of marketing.

  16. Relationship marketing as a modern marketing concept

    Directory of Open Access Journals (Sweden)

    Bolotnaya Oksana

    2015-10-01

    Full Text Available The article presents the results of scientific and practical justification of the relevance of using the concept of marketing of relations in modern market conditions and identifies the content and factors of customer loyalty.

  17. Marketing through Video Presentations.

    Science.gov (United States)

    Newhart, Donna

    1989-01-01

    Discusses the advantages of using video presentations as marketing tools. Includes information about video news releases, public service announcements, and sales/marketing presentations. Describes the three stages in creating a marketing video: preproduction planning; production; and postproduction. (JOW)

  18. Redefining the money market

    African Journals Online (AJOL)

    Keywords: money market, monetary policy, money, financial markets. 1. Introduction ..... system is that cash reserves are available in unlimited quantities from the .... money market is to finance the working capital needs of corporations and to.

  19. [Neuromarketing: When marketing meet neurosciences].

    Science.gov (United States)

    Ouazzani Touhami, Z; Benlafkih, L; Jiddane, M; Cherrah, Y; El Malki, H O; Benomar, A

    2011-02-01

    The emergence of brain imaging in recent years has been accompanied by an alliance between neuroscientists and marketers. This collaboration gave birth to "neuromarketing", a new field that uses imaging techniques with the aim of resolving marketing issues. Several studies have shown that pleasure felt at the sight of a product or after its consumption, is activated by a reward system involving ventral striatum. Since then, marketers seeking exploit this data and have found that some marketing actions can generate added satisfaction in a placebo-like manner. However, neuromarketing suffer from many limits that are a barrier to its development and its scope is restricted. Through this article, we attempt to give an overview on neuromarketing and its neural correlates while provide a perspective toward the use of field for less commercial purposes. The neuromarketing is a new field which efficiency is not proven. Its results must be interpreted with caution. Copyright © 2010 Elsevier Masson SAS. All rights reserved.

  20. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    China’s economy is expected to regain momentum in the second quarter this year, although first-quarter GDP grew only 6.1 percent-the lowest growth in years. The country’s tax revenue dropped for the sixth consecutive month in the wake of dismal company performances. But the good news was that foreign direct investment, foreign trade and fixed-asset investment, all indicated signs of national economic rebound. Consumer prices kept falling, making products more affordable for ordinary consumers. The airline industry, which suffered a huge loss of $3.7 billion last year, gained some momentum in the first quarter and earned $240 million.

  1. The impact of coronary calcification on angiographic and 3-year clinical outcomes of everolimus-eluting stents: results of a XIENCE V/PROMUS post-marketing surveillance study.

    Science.gov (United States)

    Shiode, Nobuo; Kozuma, Ken; Aoki, Jiro; Awata, Masaki; Nanasato, Mamoru; Tanabe, Kengo; Yamaguchi, Junichi; Kusano, Hajime; Nie, Hong; Kimura, Takeshi

    2017-07-19

    Coronary calcification (CCA) is one of the independent predictors for major adverse cardiac events (MACEs) in coronary intervention. Post-marketing surveillance study Japan is a prospective registry designed to evaluate the safety and efficacy of the everolimus-eluting stent (EES, XIENCE V/PROMUS Stent) in routine clinical practice at 47 centers. In this study, 1848 lesions (1546 patients) were assessed using quantitative coronary angiography. In these 1546 patients, renal function data were unknown in 26 patients. Three patients in 70 patients with dialysis and 56 patients in 1450 patients with no dialysis were excluded, because they had multiple lesions with mixed calcification lesions. We evaluated the effects of CCA on 8-month angiographic and 3-year clinical outcomes in dialysis and non-dialysis patients. Moderate-to-severe (Ca group) and none-to-mild CCA (non-Ca group) were observed in 33 lesions (30 patients) and 48 lesions (37 patients) in dialysis patients, and these were observed in 306 lesions (286 patients) and 1303 lesions (1108 patients) in non-dialysis patients, respectively. In non-dialysis patients, the ischemic-driven target lesion revascularization (ID-TLR) and MACE rate over the 3 years were significantly higher in the Ca group than in the non-Ca group (5.8 vs. 3.1%, p = 0.025 and 10.0 vs. 5.0%, p = 0.0011). In dialysis patients, ID-TLR and MACE rates were high in both groups (14.3 vs. 17.9%, p = 0.85 and 17.5 vs. 36.1%, p = 0.16). In non-dialysis patients, 8-month angiographic and 3-year clinical outcomes were worse in the Ca group. However, in dialysis patients, both outcomes were worse regardless of CCA.Clinical Trial registration https://clinicaltrials.gov/ct2/show/NCT01086228 .

  2. Marketing Management and Marketing Contrilling of SMEs

    OpenAIRE

    Karel Havlícek

    2011-01-01

    The article gives information about the marketing management conception based on the M-C model resulting from a marketing research and marketing plan as key activities that are necessary for setting company goals, and from strategic and operative marketing controlling that is based on comparison and evaluation of deviations from the set goals and on proposal of measures in the form of risk management.

  3. The Marketing of Small Enterprises, Guerilla Marketing

    OpenAIRE

    Zeljka Zavisic; Mane Medic

    2006-01-01

    The work is focused on approaches and techniques used by companies for identifying and fulfilling of the consumers’ needs and expectations, while making profit with little or limited resources in various stages of firm development (start-up stage) or in small enterprises. Basic marketing principles and categories of conventional marketing shall be compared with the demands of the unconventional one, which is focused on practical and financially limited marketing (guerilla marketing). In this ...

  4. The Marketing of Small Enterprises, Guerilla Marketing

    OpenAIRE

    Zeljka Zavisic; Mane Medic

    2006-01-01

    The work is focused on approaches and techniques used by companies for identifying and fulfilling of the consumers’ needs and expectations, while making profit with little or limited resources in various stages of firm development (start-up stage) or in small enterprises. Basic marketing principles and categories of conventional marketing shall be compared with the demands of the unconventional one, which is focused on practical and financially limited marketing (guerilla marketing). In this ...

  5. Market Watch

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    Ladies and gentlemen, it’s 10.7 percent! All estimations, guesses and doubts came to a close after the National Bureau of Statistics issued the 2006 GDP growth rate.Backed by the booming domestic market, China Mobile has been fearless, determined even to buy a loss-generating Pakistani telecommunications company. Well, all our blessings.As domestic giants spare no effort to “go out,” foreign tycoons show their keen interest in “coming in.” Swiss company UBS AG has seen its dream come true in that it finally won approval from the government to provide comprehensive brokerage services to Chinese customers. Similarly, New York-based insurance company Marsh & McLennan Companies happily announced that it will become the first wholly foreign-owned insurance company operating in China.Meanwhile, there are a lot of mergers in China, but some messy divorces too. Look at this one. The seemingly happy merger ofChangjiang Securities and BNP Paribas broke up soon after their not-so-sweet honeymoon ended.In the transportation sector, Delta Air Lines Inc. is applying for adirect flight between Shanghai and Atlanta in an effort to tap into the vast potential of air services between the two countries.

  6. Food and Beverage Marketing to Youth.

    Science.gov (United States)

    Cheyne, Andrew; Mejia, Pamela; Nixon, Laura; Dorfman, Lori

    2014-12-01

    After nearly a decade of concern over the role of food and beverage marketing to youth in the childhood obesity epidemic, American children and adolescents - especially those from communities of color - are still immersed in advertising and marketing environments that primarily promote unhealthy foods and beverages. Despite some positive steps, the evidence shows that the food and beverage industry self-regulation alone is not likely to significantly reduce marketing of unhealthy foods and beverages to youth. A variety of research is needed to monitor industry marketing of unhealthy products to young people, and identify the most promising approaches to improve children's food marketing environments. The continued presence of unhealthy marketing toward children despite years of industry self-regulation suggests it is time for stronger action by policymakers to protect young people from harmful marketing practices.

  7. Assessing restrictiveness of national alcohol marketing policies.

    Science.gov (United States)

    Esser, Marissa B; Jernigan, David H

    2014-01-01

    To develop an approach for monitoring national alcohol marketing policies globally, an area of the World Health Organization's (WHO) Global Alcohol Strategy. Data on restrictiveness of alcohol marketing policies came from the 2002 and 2008 WHO Global Surveys on Alcohol and Health. We included four scales in a sensitivity analysis to determine optimal weights to score countries on their marketing policies and applied the selected scale to assess national marketing policy restrictiveness. Nearly, 36% of countries had no marketing restrictions. The overall restrictiveness levels were not significantly different between 2002 and 2008. The number of countries with strict marketing regulations did not differ across years. This method of monitoring alcohol marketing restrictiveness helps track progress towards implementing WHO'S Global Alcohol Strategy. Findings indicate a consistent lack of restrictive policies over time, making this a priority area for national and global action. © The Author 2014. Medical Council on Alcohol and Oxford University Press. All rights reserved.

  8. SPORT MARKETING MIX STRATEGIES

    OpenAIRE

    Alexandru Lucian MIHAI

    2013-01-01

    This paper presents a brief overview of a significant element of the sport marketing management model called the marketing mix. The marketing mix is crucial because it defines the sport business, and much of the sport marketer’s time is spent on various functions within the marketing mix. The marketing mix is the strategic combination of the product, price, place and promotion elements. These elements are typically called the four Ps of marketing. Decisions and strategies for each are importa...

  9. Marketing is everything.

    Science.gov (United States)

    McKenna, R

    1991-01-01

    Technology is creating customer choice, and choice is altering the marketplace. Gone are the days of the marketer as salesperson. Gone as well is marketing that tries to trick the customer into buying whatever the company makes. There is a new paradigm for marketing, a model that depends on the marketer's knowledge, experience, and ability to integrate the customer and the company. Six principles are at the heart of the new marketing. The first, "Marketing is everything and everything is marketing," suggests that marketing is like quality. It is not a function but an all-pervasive way of doing business. The second, "The goal of marketing is to own the market, not just to sell the product," is a remedy for companies that adopt a limiting "market-share mentality." When you own a market, you lead the market. The third principle says that "marketing evolves as technology evolves." Programmable technology means that companies can promise customers "any thing, any way, any time." Now marketing is evolving to deliver on that promise. The fourth principle, "Marketing moves from monologue to dialogue," argues that advertising is obsolete. Talking at customers is no longer useful. The new marketing requires a feedback loop--a dialogue between company and customer. The fifth principle says that "marketing a product is marketing a service is marketing a product." The line between the categories is fast eroding: the best manufacturing companies provide great service, the best service companies think of themselves as offering high-quality products. The sixth principle, "Technology markets technology," points out the inevitable marriage of marketing and technology and predicts the emergence of marketing workstations, a marketing counterpart to engineers' CAD/CAM systems.

  10. New marketing, improved marketing, apocryphal marketing: is one marketing concept enough?

    OpenAIRE

    Woodall, T

    2007-01-01

    PURPOSE – This paper seeks to explore marketing's ambiguous relationship with truth and, in so doing, to question the efficacy and value of the marketing concept and the very nature of marketing itself. Is marketing something that marketers do, or is it something much broader than this? If the latter, are marketers themselves either willing, or able to operate beyond traditional boundaries and, if not, should they focus – honourably – on what they do best, and encourage/support others who mig...

  11. Market Watch

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    TO THE POINT: Spring Festival comes, and Spring Festival goes. The nation’s biggest holiday was rewarding for consumer products manufacturers and retailers. The festival period consumption jumped 15 percent compared with that of last year. Right after th

  12. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2008-01-01

    China’s economic growth slowed in the third quarter amid the global economic recession.It was largely reflected in the fiscal revenue in September,which climbed only 3.1 percent year on year.Inflation was gradually brought under control as consumer prices last month increased 4.6 percent year on year-the lowest growth rate in the past 15 months.The Central Government issued a package of policies to stimulate property purchases on seeing citizens’ reluctance to buy homes.In addition,the government raised export tax rebates to boost exports.The Agricultural Bank of China has completed its financial restructuring and now wants to be a "profit-seeking" lender instead of a "policy-driven" bank. By LIU YUNYUN

  13. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    New Year’s Day holiday sales were strong and posted a 13-percent year-on-year increase despite recessionary fears. But China’s economy continued to ail on other fronts: The unemployment rate was estimated to be just above 9 percent with many laid-off migrant workers and college graduates who cannot find jobs. The combined asset value of domestic fund management companies dropped 41 percent in 2008. And centrally administered state-owned enterprises saw their profits plunge 30 percent last year. In the meantime, the Ministry of Agriculture warned of a further pork price drop this year. The government also considered introducing real estate investment trusts to help property developers get financing.

  14. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    TO THE POINT: The Chinese economy maintained stable and relativelyfast growth in 2008 with eased inflation. Its GDP grew 9 percent last year,the first single-digit growth since 2002, and accounted for 20 percent of theglobal economy. Economists hope that the latest rescue measures adoptedby the Central Government could boost the country’s economic performancein 2009. Inflation was brought under control as the consumer price index grewa satisfactory 1.2 percent in December year on year. The urban registered un-employment rate was 4.2 percent, indicating an increase in layoffs due to thefallout of the global financial crisis. The money supply also remained stable af-ter the government decided to adopt an accomodative monetary policy in thesecond half of 2008. Domestic automakers reported sales volume growth of 6.7percent last year, their lowest in a decade.

  15. Market theories evolve, and so do markets

    OpenAIRE

    Friedman, Daniel

    2007-01-01

    Responding to Mirowski's target article, this paper discusses some intellectual currents of 1970s-1990s and offers suggestions on measuring market performance, on including automated agents as market participants, on evolving new market formats, and on dealing with highly differentiated goods. (c) 2006 Elsevier B.V. All rights reserved.

  16. Market uncertainty; Markedsusikkerhet

    Energy Technology Data Exchange (ETDEWEB)

    Doorman, Gerard; Holtan, Jon Anders; Mo, Birger; Groenli, Helle; Haaland, Magnar; Grinden, Bjoern

    1997-04-10

    In Norway, the project ``Market uncertainty`` has been in progress for over two years and resulted in increased skill in the use of the Grid System Operation Model. This report classifies some of the factors which lead to uncertainties in the electric power market. It has been examined whether these factors should be, or can be, modelled in the available simulation models. Some of the factors have been further considered and methods of modelling the associated uncertainties have been examined. It is concluded that (1) There is a need for automatic simulation of several scenarios in the model, and these scenarios should incorporate probability parameters, (2) At first it is most important that one can handle uncertainties in fuel prices and demand, (3) Market uncertainty which is due to irrational behaviour should be dealt with in a separate model. The difference between real and simulated prices should be analysed and modelled with a time series model, (4) Risk should be included in the Vansimtap model by way of feedback from simulations, (5) The marginal values of stored water as calculated by means of the various methods in use should be compared systematically. 9 refs., 16 figs., 5 tabs.

  17. MARKETING U SPORTSKOJ INDUSTRIJI

    Directory of Open Access Journals (Sweden)

    Igor Radošević

    2008-08-01

    Full Text Available Sports industry prezents a biznis where sports protagonists are holding a central place: atleths, coaches, managers, sports organizations and organizers of sports events as unigue promoters of corperative biznis, sponsors and overall sports audiance wich they possess. During last hundred years, development of tehnique and tehnology, science and education, market and comunications, people’s high standard enlarge fundamental to unnecesseary needs. Today, the world is “overcrowded” with the new products and services. Everything is offering, creating spending mentality. The manufecturers are scrambling for consumers, they are not afried and they are taking there money offering mostly unnecesary products, and consumer, happy that can choose is strikeing into the consumers “feever”. To work and to spent becomes the meaning of life, the money becomes fetish - the blessed thing that helps consumer to create his ilusions and fantasys, to satisfay his needs and instincts, to replace his basic modest with blantacy. As soon as sport began to make sucses, rezults and services, to fulfill a wide selection of men’s needs, it’s necessarily becomes a need of sport for managment and marketing. Today, sport is a serios economic activity, the market that implicate a billion active athlets and two billion that passively accompany sports events trought the mass media. Billions of dollars are flocking in to the sport enlarging his mission and helping his furder expansion.

  18. HCA Richmond Hospitals' new marketing strategy a winning plan.

    Science.gov (United States)

    Rees, Tom

    2003-01-01

    HCA Richmond Hospitals, a five-hospital system in Richmond, Va., is positioning itself as a winner in a highly competitive, healthcare-saturated market since overhauling is marketing strategy a little over a year ago. The marketing strategy enables individual hospital to target their own unique constituencies. "Understanding the intricate marketing dynamics of hospital systems is today of critical importance and equal complexity," said Tony Bejamin, principal of Oxygen Advertising Inc., New York, the agency that remodeled HCA Richmond Hospitals' marketing strategy.

  19. Using of marketing tools in the restaurant business

    OpenAIRE

    Китченко, Елена Николаевна; Чемерис, Ангелина Владимировна

    2017-01-01

    The problems related to the use of marketing tools in the restaurant market are considered. Particular relevance these problems have in the foodservice sector, where today there is a huge competition and only restaurants, which make full use of the entire range of marketing techniques, may survive. The brief overview of the development of the restaurant business market in Ukraine in recent years is done. Six main segments that characterize the restaurant market in Kharkiv are identified (prem...

  20. Mining Marketing Data

    Science.gov (United States)

    2002-01-01

    MarketMiner(R) Products, a line of automated marketing analysis tools manufactured by MarketMiner, Inc., can benefit organizations that perform significant amounts of direct marketing. MarketMiner received a Small Business Innovation Research (SBIR) contract from NASA's Johnson Space Center to develop the software as a data modeling tool for space mission applications. The technology was then built into the company current products to provide decision support for business and marketing applications. With the tool, users gain valuable information about customers and prospects from existing data in order to increase sales and profitability. MarketMiner(R) is a registered trademark of MarketMiner, Inc.