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Sample records for issledovanie raspredeleniya produktov

  1. UX výskum digitálnych produktov

    OpenAIRE

    Dziaková, Barbora

    2015-01-01

    Thesis deals with the UX research from the perspective of UX professionals. The main objective of this thesis is to determine the point of view these professionals on UX research. The first partial objective of this thesis is to identify problem areas and the causes of problems in the context of UX research. The second objective is to identify how the experts assess the impact of efforts carried out in connection with the UX. The third objective is to identify the benefits of conducting UX re...

  2. Produktová nabídka Honey Hive

    OpenAIRE

    Tomečková, Alena

    2010-01-01

    The topic of this Master's thesis is to define the product offering for start-up called Honey Hive and to describe the process supporting the product portfolio definition. Product portfolio definition is based on the theory of 4P (Marketing mix). The whole process of defining the product offering is based on 4P -- Price, Product, Promotion and Place. Each aspect brings its own view into product offering -- from defining the pricing strategy, through suppliers mix definition to the competition...

  3. Pozitivní a negativní vlivy globalizace na produktový design

    OpenAIRE

    Kubíčková, Jana Ada

    2012-01-01

    The thesis discuses the effects of globalization on product design. The aim of the thesis is to describe the changes of factors that affect product design and the impact of these changes on product design. The first part of the thesis is devoted to the definition of terms employed, particularly the terms globalization and product design. In the second part, the concept of glocalization is described and demonstrated, which is closely related to globalization. Changes brought about by globaliza...

  4. Produktová strategie firmy Starbucks na českém trhu

    OpenAIRE

    Jedlička, Michal

    2013-01-01

    The Bachelor's thesis characterises Starbucks Corporation and its product strategy over the world as well as in the Czech Republic. The first chapter is theoretical and covers the product in marketing, international product policy, product mix strategy, product innovation and SWOT analysis. The remaining two chapters are practical. The second chapter describes Starbucks, its world product strategy and its Czech competition. The last chapter analyses the product strategy of Starbucks in the Cz...

  5. Razvoj inovativnih produktov informacijskih tehnologij in digitalna transformacija logističnih podjetij

    OpenAIRE

    Pajaziti, Albert

    2016-01-01

    Dandanes predstavlja digitalno gospodarstvo enega največjih izzivov za mnoga podjetja, vključno s tistimi v logistični industriji. Digitalna transformacija je ena izmed najbolj aktualnih tem med vodilnimi managerji v podjetjih. Pri tem so podjetja primorana spreminjati svoje poslovne modele in avtomatizacijo poslovnih procesov. Podjetja iz vseh panog, zlasti tistih v logističnem sektorju, bodo prej ali slej prisiljena, da gredo v digitalizacijo in ohranile svojo konkurenčno prednost. Zato je ...

  6. Identifikace role produktového manažera a vytvoření standardní typové pozice Produktový manažer

    Directory of Open Access Journals (Sweden)

    Zuzana Wroblowská

    2013-10-01

    Full Text Available The purpose of the article: Is to clarify the profile role of a product manager in present entrepreneurial routine in the Czech Republic. It is said about the Product Manager that he is a product evangelist, responsible for managing full product lifecycles of their products, while ensuring accurate schedules, product features, and making sure that product benefits are communicated to business partners and customers. The author’s objective was to provide a look insight in to a realistic picture of product managers’ job as well as to describe the skills, education, experience and attributes required for the product management position. Methodology/methods: To deal with this issue the interdisciplinary approach was best to apply, because theoretical resources and current state analysis of the topic as well as tendencies in its development required research in several disciplines. For secondary data mainly descriptive or analysis/synthesis approach for examining available resources were used. For succeeding empiric research both qualitative content analysis and quantitative methodology were used. The author carried out a two-phase research project. Texts in 100 unique recruitment advertisements were studying in the first phase of the research. Data gathering was running by personal questioning in the Czech companies in the second phase of the project. Scientific aim: The article is based on the conclusions of the doctoral thesis of RNDr. Zuzana Wroblowská, Ph.D. The work was aimed at a human factor which intensifies or reduces the effectiveness of product oriented marketing, which is designated as product management. The purpose was to verify functionality and validity of the organizational frame of marketing, to analyze product management state in present entrepreneurial routine in the Czech Republic and to identify role profile of product and brand managers as well as support corporal routine with a type position standard. Findings: The fundamental ideas of experts and their views on the human factor state in product management were summarized. The results of the first phase of research project confirmed a fundamental need of the excellent communication skills and a high degree of technical competence of candidates for the position with titled Product Manager. The findings of the second phase of the research showed that product management is current organizational structure in more than 80% of asked Czech companies. A cross section analysis of a product manager’s role was performed. Diversity of the prevailing roles in the sales support activities in the segments of organizations with predefined characteristics were identified and proved by statistic verification. Conclusions: The research proved that implementation role of employees in a product oriented organization prevails over coordination role with the exception of activities aimed at collecting and processing data for marketing analysis. Diversity of the prevailing roles in the segment “production companies” and “distributors and trading companies” were identified and proved by statistic verification. Also the type position of a product manager was created.

  7. Produktová inovácia v oblasti mobilných aplikácií

    OpenAIRE

    Michaličová, Alexandra

    2015-01-01

    Aim of this master thesis is to determine whether the introduction of new functionality into mobile application based on existing competitive trends, can grant selected application a new position on the market. To evaluate the hypothesis we used data collection and feedback from users. Thesis shows introduces various aspects associated with product management in practice. The theoretical part defines the product management and mobile applications as products, product innovation and describes ...

  8. Issledovanie temperaturnoi i chastotnoi zavisimostei elektrofizicheskikh svoistv dioksida tseriya [Investigation of the temperature and frequency dependences of the electrical properties of cerium dioxide

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    V. A. Ogorodnik

    1993-05-01

    Full Text Available An experimental study of the electrical properties of CeO2 - temperature and frequency dependences of the conductivity, permittivity and dielectric loss tangent, as well as an interpretation of the results obtained

  9. Správanie spotrebitel'a pri nákupe mliečnych produktov v maloobchodnom reťazci Tesco

    OpenAIRE

    Moravčíková, Mária

    2015-01-01

    Consumer behavior buying milk product in string of retail Tesco. Bachelor thesis. Brno: Mendel University, 2015. The bachelor thesis is focused on in store comunication, consumer´s behaviour during shopping for milk and milk products in a Tesco shop. It is based on factors, which influence the consumers during purchasing, such as price, packaging and sales promotion. Furthermore it is dealing with visual merchandising and its influence on behaviour of consumers. Personal questionnaire, which...

  10. Strategie českých firem v ochraně produktových inovací: výsledky empirického průzkumu Technologického centra AV ČR

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    Václav Suchý

    2014-04-01

    Full Text Available Purpose of the article: is to reveal appropriability mechanisms the Czech product-oriented small and mediumsized enterprises (SMEs. Methods: of the research were based on on-line questionnaires distributed to a sample of 208 mainly manufacturing, innovative firms during 2011–2012. Scientific aim: was to explore how Czech firms value their IP and intangible assets, as juxtaposed to tangible assets. Additional aims were to investigate how firms protect their innovations with various statutory and nonstatutory mechanisms and what are their motivations to patenting. Findings: We found that good reputation of a firm, loyalty, qualifications and high motivation of the employees along with a stimulating internal environment are the assets that firms consider as being most instrumental in its further development. Regardless the size of the firms, the continuous innovation is far the most frequently used protective measure. SMEs also commonly rely on lead time advantages, secrecy, complementary manufacturing or marketing capabilities and utility models. Large firms, on the other hand, use more frequently various statutory means including patents, utility models and trademarks followed by secrecy. Patents, however, are widely applied in a few industries only that include nanotechnology, biotechnology, pharmaceutical and cosmetic industry, “green energy” sector and, less frequently, electro-technical and automotive sector. Firms operating in these specific industries commonly combine patents with other protective means in advanced IP strategies. The firms patent for reasons that often extend beyond simply profiting from a patented innovation. In addition to the prevention of copying, the most prominent reasoning for patenting include various strategic motives, like using patents to improve the position in negotiating, the prevention of rivals from patenting related inventions (i.e. “patent blocking” and the prevention of suits. Conclusions: Our findings raise serious questions regarding the functioning of the existing system of intellectual property rights when key national policy goals include innovation by and growth of small and medium-sized firms.

  11. Podpora využití regionálních potravin ve školním stravování pomocí produktové mapy

    OpenAIRE

    MELOUN, Martin

    2016-01-01

    The purpose of this thesis is design a collection of action, which will speed up distributional ways between regional grocery producers and schools cafeterias in the district of Jindrichuv Hradec and at the same time supports higher regional, fresh, seasonal and ecologist products in schools cafeterias via the website Regional Agrarian Chamber of the South Bohemian Region "Map of products" (interactive regional map of suppliers of foods and different schools cafeterias at www.produktova-mapa....

  12. Vyryvajas' iz objatij politiki. Issledovanie kul'tur vospominanija kak sposob pooshhrenija istoricheskogo dialoga v litovsko-rossijskih otnoshenijah [An escape from the embrace of politics. A study into the cultures of remembrance as a means to encourage a historical dialogue in Lithuanian-Russian relations

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    Safronovas Vasilijus

    2012-01-01

    Full Text Available This article focuses on the factors inhibiting a productive rethinking of the past in contemporary Lithuanian-Russian relations. The rethinking of the past is understood as a process facilitating the reconsideration of historical meanings through adjusting them to the expectations and values of the contemporary society. The author argues that in this process historical research — as an important tool for encouraging the co-existence of communities —should fulfil certain social functions. Having chosen the Lithuanian-Russian communication space as a case, the author emphasizes the need to develop an interest in mutual knowledge of cultures of remembrance in this space. Outlining the strategies specific to the prevailing cultures of remembrance in contemporary Russia and Lithuania, the author addresses the issue of their proper relationship, as well as that of the appropriateness of historical policy. The criminalisation of certain evaluations of the past and the academic dialogue between historians are regarded as two opposite extremes of historical policy actually existing in the Lithuanian-Russian communication space. The author stresses that research into the values and interpretations of the past peculiar to certain social groups in both Lithuania and Russia may be considered as a basis for further development of the historical dialogue. It is assumed that such research may contribute to the improvement in the field of politics of history.

  13. TOP 55 : Svodnõi reiting avtotransportnõhh predprijatii Estonii po itogam 2007 goda

    Index Scriptorium Estoniae

    2008-01-01

    Autotranspordi ettevõtete TOP 55 2007. aasta tulemuste alusel. Vt. samas: Metodika sostavlenija reitinga; Nadezhda Bersenjova. V liderõ võvela komanda; Vsjo vremja v poiske; Marika Roomere. Firma EST-Trans Kaubaveod zarabatõvajet na perevozke produktov

  14. TOP 55 : Svodnõi reiting avtotransportnõhh predprijatii Estonii po itogam 2007 goda

    Index Scriptorium Estoniae

    2008-01-01

    Autotranspordi ettevõtete TOP 55 2007. aasta tulemuste alusel. Vt. samas: Metodika sostavlenija reitinga; Nadezhda Bersenjova. V liderõ võvela komanda; Vsjo vremja v poiske; Marika Roomere. Firma EST-Trans Kaubaveod zarabatõvajet na perevozke produktov

  15. Marketingová strategie rozvoje magazinu TOPLIFE

    OpenAIRE

    Steinbock, Petr

    2012-01-01

    Návrh marketingové strategie a produktová strategie s realizačním plánem marketingové strategie rozvoje magazinu TOPLIFE. Design a marketing strategy and product strategy, marketing strategy implementation plan development TOPLIFE magazine. E

  16. Alcohol and the clinical picture of gout

    OpenAIRE

    M S Eliseev; Nasonov, E L; V G Barskova; M S Yeliseyev; V A Nasonova; Ye L Nasonov

    2007-01-01

    Tsel' issledovaniya. Izuchenie vliyaniya alkogolya na klinicheskie proyavleniya u bol'nykh podagricheskim artritom. Material i metody. V issledovanie vklyucheny 280 muzhchin, bol'nykh podagroy (kriterii S.L. Wallace). Dlya vyyavleniya skrytoy tyagi k alkogolyu ispol'zovalsya voprosnik CAGE, putem oprosa vyyavlyalos' kolichestvo prinimaemogo alkogolya v nedelyu. U vsekh bol'nykh otsenivali antropometricheskie pokazateli, syvorotochnye urovni pechenochnykh fermentov, bilirubina, kreatinina, moc...

  17. Association of Average Telomere Length with Body-Mass Index and Vitamin D Status in Juvenile Population with Type 1 Diabetes / Povezava Povprečnih Dolžin Telomerov Z Indeksom Telesne Teže in Vitaminom D Pri Mladostnikih S Sladkorno Boleznijo Tipa 1

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    Tesovnik Tine

    2015-03-01

    Full Text Available Izhodišče. Sladkorna bolezen tipa 1 (SBT1 je kronična avtoimunska bolezen, pri kateri hiperglikemija ter zvišana raven oksidativnega stresa in končnih produktov glikacije skupaj z genetskimi in okoljskimi dejavniki privedeta do nastanka diabetičnih zapletov. Krajše dolžine telomerov so povezane s hiperglikemičnimi epizodami in nižjimi serumskimi vrednostmi vitamina D.

  18. RAČUNALNIŠTVO V OBLAKU PODJETJA APPLE INC. - ICLOUD

    OpenAIRE

    Pečenko, Jan

    2013-01-01

    V tem diplomskem seminarju je obravnavana tema računalništvo v oblaku in sicer na primeru storitve iCloud podjetja Apple Inc., ki je namenjena vsem uporabnikom Applovih produktov(računalnikov in mobilnih naprav). V prvem delu smo podrobneje predstavili teorijo računalništva v oblaku, ki predstavlja novo tehnologijo, s katero je uporabnikom (podjetjem in posameznikom) omogočeno shranjevanje podatkov v splet in dostopanje do njih kadarkoli in kjerkoli s katerokoli napravo enostavno s pomo...

  19. Stepen ispitanosti šumadijsko-vojvođanskog dijalekta

    Directory of Open Access Journals (Sweden)

    Bošnjaković Žarko

    2009-01-01

    Full Text Available Avtory v nastojaščej rabote ukazyvajut na nedostatočnuju issledovannost' narodnyh govorov šumadijsko-voevodinskogo dialekta metodami tradicionnoj i urbanistskoj dialektologii. V rabote kartografičeski predstavleny oblasti, v kotoryh issledovanija zakončeny (oni prednaznačeny dlja nužd monografičeskih opisanij, Serbskogo dialektologičeskogo atlasa i Obščeslavjanskogo lingvističeskogo atlasa. Odnovremenno vydvinuty geografičeskie i administrativnye punkty s inventarem dereven', kotorye dolžny byt' podvergnuty issledovaniju. Karty pokazali, čto voevodinskoj poddialekt issledovan polnost'ju, pri naličii gustoj seti punktov. Ishodja iz togo, čto govory Bački i Srema issledovalis' let pjat'desjat tomu nazad, a material banatskih govorov zaregistrirovan primerno v to že samoe vremja, a opublikovan tol'ko v poslednie gody HH veka, sledovalo by ustanovit' napravlenija v razvitii dannyh govorov, a takže nastupivšie izmenenija. Odnako, ëtnografičeskie i jazykovye punkty na territorii šumadijsko-voevodinskogo dialekta ne issledovany v podhodjaščej stepeni. Do sih por issledovany govory časti Mačvy, Šumadijskoj Kolubary, Kraguevackoj Lepenicy i Gruži. Sporadičeskaja issledovannost' nalico v Kačere, Valevskoj Kolubare, Pocerine i v okrestnostjah Belgrada. Neissledovannymi ostalis' govory Jadara, Radževiny, Valevskoj Podgoriny, Posavotamnavy, Tamnavy Takovo, a takže čast' govorov meždu Dragačevom i Gružej.

  20. Vyhodnotenie a zlepšenie internetovej marketingovej stratégie zavedeného internetového obchodu

    OpenAIRE

    Marcely, Peter

    2011-01-01

    Úspech spoločnosti venujúcej sa elektronickému predaju je hlboko prepojený s nástrojmi internetového marketingu. Široká škála týchto produktov je zložitá na zoptimalizovanie a nastavenie celého procesu tak, aby pracoval efektívne. Efektívnosť v tomto prípade značí pozitívny návrat investície, ktorú do nástrojov vkladáme. Orientácia na zákazníka je dôležitý faktor pre všetky e-business spoločnosti. Zákazníci vyžadujú veľké množstvo doručovacích a platobných možností ako aj rýchlu zákaznícku po...