WorldWideScience

Sample records for international celebrity spokespersons

  1. Celebrity endorsements versus created spokespersons in advertising: a survey among students

    Directory of Open Access Journals (Sweden)

    Delarey Van der Waldt

    2011-08-01

    Full Text Available In this study the use of endorsements in advertising was investigated.  Endorsements can either be in the form of a celebrity acting as a spokesperson for an organisation or the organisation can create a spokesperson to act as an endorser.  The problem that faces marketers is that little scientific proof exists if students perceive celebrity endorsements and creative spokespersons differently with regard to their expertise and trustworthiness.  The aim of this study was to determine the attitudes of respondents with regard to expertise, trustworthiness and attractiveness of created spokesperson and celebrity endorsements in advertisements. This knowledge will provide marketing professionals with the strategic advantage of how and when to make use of an endorser. Ohanian’s (1990 measurement scale of perceived expertise, trustworthiness and attractiveness was adopted in a self-administrative questionnaire for this article.  Respondents (n=185 were exposed to six visual images of endorsers namely:  three celebrities and three created spokespersons.  It was found that attractiveness should not be used as a factor when comparing created endorsers with celebrity endorsers.  The respondents perceived both endorsement applications as highly credible and professionals need to consider each application’s advantages and disadvantages when deciding which application will be more effective for their advertising strategy.  In the long term the organisation might find it more cost effective to create its own spokesperson due to the risk of possible characteristics changes or negative associations of celebrity endorsers.  Revoking advertisements after celebrity endorsers have received negative publicity or changed character can lead to great financial losses.  Created endorsers, on the other hand, provide the organisation with greater control and the ability to change to adapt to the organisations market and advertising needs.

  2. Youth Gambling Prevention: Can Public Service Announcements Featuring Celebrity Spokespersons Be Effective?

    Science.gov (United States)

    Shead, N. Will; Walsh, Kelly; Taylor, Amy; Derevensky, Jeffrey L.; Gupta, Rina

    2011-01-01

    Children and adolescents are at increased risk of developing gambling problems compared to adults. A review of successful prevention campaigns targeting drinking and driving, smoking, unprotected sex, and drug use suggests that public service announcements (PSAs) featuring celebrity spokespersons have strong potential for raising awareness of the…

  3. Narrative Exemplars and the Celebrity Spokesperson in Lebanese Anti-Domestic Violence Public Service Announcements.

    Science.gov (United States)

    El-Khoury, Jessica R; Shafer, Autumn

    2016-08-01

    Domestic violence is a worldwide epidemic. This study examines the effects of narrative exemplars and a celebrity spokesperson in anti-domestic violence ads on Lebanese college students' attitudes and beliefs towards domestic violence and whether these effects are impacted by personal experience. The practical significance is derived from the high prevalence of domestic violence internationally, making it important to find ways to effectively use media to address this health-related issue that has huge consequences for the individual and society. This study adds to the theoretical understanding of narrative persuasion and media effects. Results indicated that narrative exemplars in anti-domestic violence ads promoting bystander awareness and intervention were more beneficial for people without relevant experience compared to people who know someone affected by domestic violence. Anti-domestic violence ads without narrative exemplars, but that also featured an emotional self-efficacy appeal targeting bystanders, were more effective for participants who know someone who had experienced domestic violence compared to participants without relevant experience. The presence of a celebrity spokesperson elicited more positive attitudes about the ad than a noncelebrity, but failed to directly affect relevant anti-domestic violence attitudes or beliefs. These results highlight the significance of formative audience research in health communication message design.

  4. Spokespersons in media campaigns of non-profit organizations

    Directory of Open Access Journals (Sweden)

    Milovanović Dragana

    2014-01-01

    Full Text Available The subject of this research is how spokespersons can be used in campaigns of non-profit organizations, with a goal to increase their visibility and gain public support. Namely, many companies employ celebrities for their media campaigns as protagonists and promoters of brand values. With their appearance and engagement, celebrities transfer part of their image and credibility to the brand, which widens and enriches the field of associations which brands trigger in consumers' conscience. Non-profit organizations could get similar benefits out of these campaigns. In a society where there is a certain level of fascination with celebrities, i.e. celebrity culture, their influence can be used not only to attract attention to the goods, but also to ideas. The goal of the paper is to show how spokespersons can influence behavior and attitudes of the public by participating in media campaigns, and also the important aspects of choosing a spokesperson. The paper is supposed to be a starting point for practitioners,so they can design creative ideas based on this technique on the non-profit organizations market, especially in Serbia.

  5. Celebrities in International Affairs

    DEFF Research Database (Denmark)

    Richey, Lisa Ann; Budabin, Alexandra Cosima

    2016-01-01

    Celebrity engagement in global “helping” is not a simple matter of highly photogenic caring for needy others across borders; it is a complex relationship of power that often produces contradictory functions in relation to the goals of humanitarianism, development, and advocacy. This article argues...... that celebrities are acting as other elite actors in international affairs: investing considerable capital into processes that are highly political. It traces the emergence and practices of the elite politics of celebrities in North-South relations, an evolution made possible by recent changes in aid practices......, media, and NGOs, then considers exemplary cases of Angelina Jolie in Burma, Ben Affleck in the Democractic Republic of Congo, and Madonna in Malawi. These celebrity practices as diplomats, experts, and humanitarians in international affairs illustrate the diverse and contradictory forms of engagement...

  6. Women of ATLAS - International Women's Day 2016

    CERN Multimedia

    Biondi, Silvia

    2016-01-01

    Women play key roles in the ATLAS Experiment: from young physicists at the start of their careers to analysis group leaders and spokespersons of the collaboration. Celebrate International Women's Day by meeting a few of these inspiring ATLAS researchers.

  7. 12 December 2012 - US NSF Physics Division Acting Director D. Caldwell signing the guest book with Adviser for the US R. Voss and Head of International Relations F. Pauss; CMS Collaboration Spokesperson J. Incandela and ATLAS Deputy Spokesperson A. Lankford present.

    CERN Multimedia

    Samuel Morier-Genoud

    2012-01-01

    12 December 2012 - US NSF Physics Division Acting Director D. Caldwell signing the guest book with Adviser for the US R. Voss and Head of International Relations F. Pauss; CMS Collaboration Spokesperson J. Incandela and ATLAS Deputy Spokesperson A. Lankford present.

  8. Pengaruh Celebrity Endorser Raditya Dika Terhadap Keputusan Pembelian Mie Sedap Cup

    OpenAIRE

    Anggraini, Ni Putu Nita

    2015-01-01

    Promotion cannot be separated from the business world, many companies are promoting their products through advertising to attract the market. The message delivered by a well-known source of interest or may attract more attention and memory, because that advertiser is often use celebrities as spokespersons. The purpose of this study was to determine the effect of celebrity endorser consisting of attractiveness (X1), trustworthiness (X2), and expertise (X3) on purchase decisions (Y) Sedap noodl...

  9. 17 September 2013 - Estonian Minister of Education and Research J. Aaviksoo signing the guest book with CERN Director-General R- Heuer; visiting the TOTEM facility with TOTEM Collaboration Spokesperson S. Giani; in the LHC tunnel at Point 5 with International Relations Adviser T. Kurtyka and visiting the CMS cavern with CMS Collaboration Spokesperson J. Incandela. International Relations Adviser R. Voss present.

    CERN Multimedia

    Anna Pantelia

    2013-01-01

    17 September 2013 - Estonian Minister of Education and Research J. Aaviksoo signing the guest book with CERN Director-General R- Heuer; visiting the TOTEM facility with TOTEM Collaboration Spokesperson S. Giani; in the LHC tunnel at Point 5 with International Relations Adviser T. Kurtyka and visiting the CMS cavern with CMS Collaboration Spokesperson J. Incandela. International Relations Adviser R. Voss present.

  10. Jim Virdee, the new spokesperson of CMS

    CERN Multimedia

    2006-01-01

    Jim Virdee and Michel Della Negra. On 21 June Tejinder 'Jim'Virdee was elected by the CMS collaboration as its new spokesperson, his 3-year term of office beginning in January 2007. He will take over from Michel Della Negra, who has been CMS spokesperson since its formalization in 1992. Three distinguished physicists stood as candidates for this election: Dan Green from Fermilab, programme manager of the US-CMS collaboration and coordinator of the CMS Hadron Calorimeter project; Jim Virdee from Imperial College London and CERN, deputy spokesperson of CMS since 1993; Gigi Rolandi from the University of Trieste and CERN, ex-Aleph spokesperson and currently involved in the preparations of the physics analyses to be done with CMS. On the early evening of 21 June, 141 of the 142 members of the CMS collaboration board, some represented by proxies, took part in a secret ballot. After two rounds of voting Jim Virdee was elected as spokesperson with a clear majority. Jim thanked the CMS collaboration 'for putting conf...

  11. Guido Tonelli elected next CMS spokesperson

    CERN Multimedia

    2009-01-01

    Guido Tonelli has been elected as the next CMS spokesperson. He will take over from Jim Virdee on January 1, 2010, and will head the collaboration through the first crucial year of data-taking. Guido Tonelli, CMS spokesperson-elect, into the CMS cavern. "It will be very tough and there will be enormous pressure," explains Guido Tonelli, CMS spokesperson-elect. "It will be the first time that CMS will run for a whole year so it is important to go through the checklist to be able to take good quality data." Tonelli, who is currently CMS Deputy spokesperson, will take over from Jim Virdee on January 1, 2010 – only a few months into CMS’s first full year of data-taking. "The collisions will probably be different to our expectations. So it’s going to take the effort of the entire collaboration worldwide to be ready for this new phase." Born in Italy, Tonelli originally studied at the University of Pisa, where he is now a Professo...

  12. Celebrating international collaboration: reflections on the first Virtual International Practice Development Conference

    Directory of Open Access Journals (Sweden)

    Moira Stephens

    2016-11-01

    Full Text Available This article reports on the first Virtual International Practice Development Conference, held in May 2015 to celebrate International Nurses Day. The article describes key aspects of its planning, offers a flavour of the event itself and sets out an evaluation, including learning points and recommendations to assist with planning similar events in the future. Central to our learning are: The need for practice developers to grasp skills in technology associated with virtual space The need to embrace virtual space itself as another means by which creative and communicative spaces can be established for active learning and practice development activities The potential advantages that international virtual engagement has over face-to-face national or international engagement The delivery of this virtual event made a significant international contribution to global practice development activity within the International Practice Development Collaborative and to enabling practice developers to connect and celebrate on a more global basis. Implications for practice: Virtual space technology skills can assist with sharing and translating practice development research, innovations and critical commentary Virtual space can provide an adjunct to creative and communicative learning spaces Global networking opportunities can be developed and enhanced through the use of virtual space technology Practice developers need to role model the use of virtual technologies

  13. The international year of biodiversity: a celebration and cogitation

    NARCIS (Netherlands)

    Ghazoul, J.; Peña-Claros, M.

    2010-01-01

    To both celebrate and reflect upon this International Year of Biodiversity, Biotropica has invited opinion articles from a number of scientists across the globe. As lightly edited personal opinions, the commentaries reflect the diversity of passionate and often controversial views expressed across

  14. Celebritizing Conflict

    DEFF Research Database (Denmark)

    Richey, Lisa Ann; Budabin, Alexandra Cosima

    2016-01-01

    From serving as United Nations ambassadors to appearing as spokespersons for major NGO campaigns, global celebrities have become increasingly important in international development assistance. Acting as “aid celebrities,” they are indelibly linked with humanitarian work and public engagement.2 In......, conflict, and development in Africa....

  15. 09 September 2013 - Japanese Members of Internal Affairs and Communications Committee House of Representatives visiting the ATLAS experimental cavern with ATLAS Spokesperson D. Charlton. T. Kondo and K. Yoshida present.

    CERN Multimedia

    Jean-Claude Gadmer

    2013-01-01

    09 September 2013 - Japanese Members of Internal Affairs and Communications Committee House of Representatives visiting the ATLAS experimental cavern with ATLAS Spokesperson D. Charlton. T. Kondo and K. Yoshida present.

  16. Celebrate Women's History.

    Science.gov (United States)

    Leonard, Carolyn M.; Baradar, Mariam

    This teachers' guide to activities celebrating Women's History Month focuses on women whose important contributions have been omitted from history textbooks. Women's History Month grew from a 1977 celebration of Women's History Week and is intended to bring women's history into the school curriculum. International Women's Day, celebrated on March…

  17. Antarctica Day: An International Celebration

    Science.gov (United States)

    Pope, A.; Hambrook Berkman, J.; Berkman, P. A.

    2013-12-01

    For more than half a century, the 1959 Antarctic Treaty continues to shine as a rare beacon of international cooperation. To celebrate this milestone of peace in our civilization with hope and inspiration for future generations, Antarctica Day is celebrated each year on December 1st , the anniversary of the Antarctic Treaty signing. As an annual event - initiated by the Foundation for the Good Governance of International Spaces (www.internationalspaces.org/) in collaboration with the Association of Polar Early Carer Scientists (www.apecs.is) - Antarctica Day encourages participation from around the world. The Antarctic Treaty set aside 10% of the earth, 'forever to be used exclusively for peaceful purposes in the interest of mankind.' It was the first nuclear arms agreement and the first institution to govern all human activities in an international region beyond sovereign jurisdictions. In this spirit, Antarctica Day aims to: - Demonstrate how diverse nations can work together peacefully, using science as a global language of cooperation for decision making beyond national boundaries, - Provide strategies for students learning about Antarctica through art, science and history at all school levels, - Increase collaboration and communication between classrooms, communities, researchers and government officials around the world, and - Provide a focus for polar educators to build on each year. Through close collaboration with a number of partners. Antarctica Day activities have included: a Polar Film Festival convened by The Explorers Club; live sessions connecting classrooms with scientists in Antarctica thanks to PolarTREC and ARCUS; an international activity that involved children from 13 countries who created over 600 flags which exemplify Antarctica Day (these were actually flown in Antarctica with signed certificates then returned to the classes); a map where Antarctica Day participants all over the world could share what they were doing; an Antarctic bird count

  18. 19 September 2012 - Indonesian Members of Parliament visiting the CMS control room and experimental cavern at Point 5 with Former Deputy Spokesperson A. De Roeck and International Relations Adviser E. Tsesmelis.

    CERN Multimedia

    Jean-Claude Gadmer

    2012-01-01

    19 September 2012 - Indonesian Members of Parliament visiting the CMS control room and experimental cavern at Point 5 with Former Deputy Spokesperson A. De Roeck and International Relations Adviser E. Tsesmelis.

  19. 30 August 2011 - Médecins sans frontières International President U. K Karunakara signing the guest book with Head of International Relations F. Pauss and Adviser for Life Sciences M. Dosanjh; visiting CMS underground experimental area with Collaboration Spokesperson G. Tonelli.

    CERN Multimedia

    Maximilien Brice

    2011-01-01

    30 August 2011 - Médecins sans frontières International President U. K Karunakara signing the guest book with Head of International Relations F. Pauss and Adviser for Life Sciences M. Dosanjh; visiting CMS underground experimental area with Collaboration Spokesperson G. Tonelli.

  20. Effects of apologies and crisis responsibility on corporate and spokesperson reputation

    NARCIS (Netherlands)

    Verhoeven, Joost W.M.; van Hoof, Joris Jasper; ter Keurs, Han; van Vuuren, Hubrecht A.

    2012-01-01

    This study is aimed at the effects of making apologies in a crisis situation and attributed crisis responsibility on corporate- and spokesperson reputation. In a 2 × 2 scenario experiment (spokesperson making apologies versus no apologies; and accidental versus preventable crisis), 84 respondents

  1. 9 August 2011 - United Nations High Commissioner for Human Rights N. Pillay signing the guest book with Head of International Relations F. Pauss; in the ATLAS visitor centre with Collaboration Former Spokesperson P. Jenni.

    CERN Multimedia

    Maximilien Brice

    2011-01-01

    9 August 2011 - United Nations High Commissioner for Human Rights N. Pillay signing the guest book with Head of International Relations F. Pauss; in the ATLAS visitor centre with Collaboration Former Spokesperson P. Jenni.

  2. 27 September 2013 -Lithuanian Minister of Culture Š. Birutis in the LHC tunnel with International Relations Adviser T. Kurtyka and visiting CMS experimental area with Deputy Spokesperson T. Camporesi. Also present: V. Rapsevicius, CMS Collaboration.

    CERN Multimedia

    Laurent Egli

    2013-01-01

    27 September 2013 -Lithuanian Minister of Culture Š. Birutis in the LHC tunnel with International Relations Adviser T. Kurtyka and visiting CMS experimental area with Deputy Spokesperson T. Camporesi. Also present: V. Rapsevicius, CMS Collaboration.

  3. Celebrity-led development organisations

    DEFF Research Database (Denmark)

    Budabin, Alexandra Cosima; Rasmussen, Louise Mubanda; Richey, Lisa Ann

    2017-01-01

    The past decade has seen a frontier open up in international development engagement with the entrance of new actors such as celebrity-led organisations. We explore how such organisations earn legitimacy with a focus on Madonna’s Raising Malawi and Ben Affleck’s Eastern Congo Initiative. The study...... for funding, endorsements, and expertise. We argue that the ways in which celebrity-led organisations establish themselves as legitimate development actors illustrate broader dynamics of the machinery of development.......The past decade has seen a frontier open up in international development engagement with the entrance of new actors such as celebrity-led organisations. We explore how such organisations earn legitimacy with a focus on Madonna’s Raising Malawi and Ben Affleck’s Eastern Congo Initiative. The study...... draws from organisational materials, interviews, mainstream news coverage, and the texts of the celebrities themselves to investigate the construction of authenticity, credibility, and accountability. We find these organisations earn legitimacy and flourish rapidly amid supportive elite networks...

  4. Fabiola Gianotti is one of The Guardian's "most inspirational women"

    CERN Document Server

    CERN Bulletin

    2011-01-01

    Fabiola Gianotti, spokesperson for the ATLAS experiment, was named one of the world’s 100 most inspirational women by The Guardian newspaper. The list was drawn up in celebration of the International Women’s Day on 8 March.    

  5. Celebration for the ATLAS Barrel Toroid magnet

    CERN Multimedia

    2007-01-01

    Representatives from Funding Agencies and Barrel Toroid Magnet Laboratories during the ceremony. From left to right: Jean Zinn-Justin (Head of DAPNIA/CEA/Saclay), CERN Director-General Robert Aymar, and Roberto Petronzio (President INFN).Allan Clark (DPNC University Geneva) and Enrique Fernandez (IFAE Barcelona) were among the guests visiting the ATLAS cavern. The barrel toroid is visible in the background. A celebration took place at Point 1 on 13 December to toast the recent powering-up of the ATLAS barrel toroid magnet to full field (Bulletin No. 47-48/06). About 70 guests were invited to attend, mainly composed of representatives from funding partners and key members of the laboratory management teams of the barrel toroid magnet, representing CEA France, INFN Italy, BMBF Germany, Spain, Sweden, Switzerland, Russia, JINR Dubna and CERN. An introductory speech by ATLAS spokesperson Peter Jenni the scene for evening. This was followed by the ATLAS magnet system project leader Herman Ten Kate's account of the...

  6. 15th March 2011 - Singapore National Research Foundation Permanent Secretary(National Research and Development)T. M. Kian signing the guest book with Head of International Relations F. Pauss and visiting CMS control centre with Collaboration Spokesperson G. Tonelli.

    CERN Multimedia

    Maximilien Brice

    2011-01-01

    15th March 2011 - Singapore National Research Foundation Permanent Secretary(National Research and Development)T. M. Kian signing the guest book with Head of International Relations F. Pauss and visiting CMS control centre with Collaboration Spokesperson G. Tonelli.

  7. Relationship between Spokesperson’s Gender and Advertising Color Temperature in a Framework of Advertising Effectiveness

    OpenAIRE

    Pilelienė Lina; Grigaliūnaitė Viktorija

    2017-01-01

    Advertising spokesperson is one of the undeniably important factors affecting advertising effectiveness. However, advertising spokesperson has to have some particular features to be effective. Various previous researches resulted in determination of different features of advertising spokesperson and their effectiveness; i.e. type of a spokesperson (celebrity vs. a regular person); gender and race of a spokesperson; etc. were found to have an impact on the spokesperson’s effectiveness. However...

  8. When in Rome? The Effects of Spokesperson Ethnicity on Audience Evaluation of Crisis Communication.

    Science.gov (United States)

    Arpan, Laura M.

    2002-01-01

    Examines the effects of using organizational spokespersons of ethnic backgrounds similar to or different from possible stakeholders of a multinational organization. Finds that the degree to which undergraduate students identified with his or her own ethnic group affected spokesperson similarity ratings. Discusses implications for multinational…

  9. 28 October 2013- Former US Vice President A. Gore signing the guest book with Technology Department Head F. Bordry, Head of International Relations R. Voss, Director for Research and Scientific Computing S. Bertolucci and CMS Collaboration Spokesperson J. Incandela.

    CERN Multimedia

    Maximilien Brice

    2013-01-01

    28 October 2013- Former US Vice President A. Gore signing the guest book with Technology Department Head F. Bordry, Head of International Relations R. Voss, Director for Research and Scientific Computing S. Bertolucci and CMS Collaboration Spokesperson J. Incandela.

  10. 29 November 2013 - U. Humphrey Orjiako Nigerian Ambassador Extraordinary and Plenipotentiary Permanent Mission to the United Nations Office and other international organisations in Geneva signing the Guest Book with Head of International Relations R. Voss, visiting the LHC tunnel at Point 2 and the ALICE cavern with ALICE Collaboration Deputy Spokesperson Y. Schutz.

    CERN Multimedia

    Noemi Caraban

    2013-01-01

    29 November 2013 - U. Humphrey Orjiako Nigerian Ambassador Extraordinary and Plenipotentiary Permanent Mission to the United Nations Office and other international organisations in Geneva signing the Guest Book with Head of International Relations R. Voss, visiting the LHC tunnel at Point 2 and the ALICE cavern with ALICE Collaboration Deputy Spokesperson Y. Schutz.

  11. Celebrity diplomacy

    OpenAIRE

    Wheeler, Mark

    2016-01-01

    This chapter - from The SAGE Handbook of Diplomacy edited by Costas M. Constantinou (University of Cyprus), Pauline Kerr (Australian National University) and Paul Sharp (University of Minnesota, Duluth - examines the rise of transnational forms of celebrity diplomacy - the employment of well-known or famous individuals to publicize international causes and to engage in foreign policy decision-making circles. International governmental organizations (IGOs) including the United Nations (UN) hav...

  12. 31st January 2011 - OECD Secretary-General A. Gurría visiting the ATLAS underground experimental area with Former Collaboration Spokesperson P. Jenni.

    CERN Multimedia

    Maximilien Brice

    2011-01-01

    CERN-HI-1101036 21. Former ATLAS Collaboration Spokesperson P. Jenni, Counsellor for Scientific Affairs S. Michalowski, Secretary General Chief of Staff G. Ramos, OECD Secretary-General A. Gurría, Relations with International Organisations M. Bona, Head of International Relations F. Pauss and Director M. Oborne, in the ATLAS cavern.

  13. Fabiola Gianotti, the newly elected Spokesperson of ATLAS

    CERN Multimedia

    2008-01-01

    On 11 July Fabiola Gianotti was elected by the ATLAS Collaboration as its future Spokesperson. Her term of office will start on 1 March 2009 and will last for two years. She will take over from Peter Jenni who has been ATLAS Spokesperson since its formalization in 1992. Three distinguished physicists stood as candidates for this election: Fabiola Gianotti (CERN), Marzio Nessi (CERN), and Leonardo Rossi (INFN Genova, Italy). The nomination process started on 30 October 2007, with a general email sent to the ATLAS collaboration calling for nominations, and closed on 25 January 2008. Any ATLAS physicist could nominate a candidate, and 24 nominees were proposed before the ATLAS search committee narrowed them to the final three. After the voting process, which concluded the ATLAS general meeting in Bern, the Collaboration Board greeted the result with warm applause.

  14. EXAMINING THE EFFECT OF ENDORSER CREDIBILITY ON THE CONSUMERS' BUYING INTENTIONS: AN EMPIRICAL STUDY IN TURKEY

    Directory of Open Access Journals (Sweden)

    Aysegul Ermec Sertoglu

    2014-01-01

    Full Text Available The purpose of this study is to test whether the source credibility affects buying intention and measure the perceived credibility differences between created spokesperson and celebrity endorser. The influence that endorser credibility dimensions (i.e. attractiveness, trustworthiness and expertise have on purchase intentions of 326 young consumers has been examined. The results showed that all of the three credibility dimensions for both celebrity endorser and created spokesperson have a positive relationship with purchase intention. Created spokesperson is perceived to be more trustworthy and competent whereas the celebrity endorser is found to be more attractive by the respondents. This study is unique in a way that it covers fairly new and rapidly growing Turkish market. One factor that makes this study unique in Turkey, in which the usage of celebrity endorsers holds significant part in the marketing of products, is the lack of studies that would measure the effectiveness of this method.

  15. Examining the Effect of Endorser Credibility on the Consumers' Buying Intentions: An Empirical Study in Turkey

    OpenAIRE

    Sertoglu, Aysegul Ermec; Catlı, Ozlem; Korkmaz, Sezer

    2014-01-01

    The purpose of this study is to test whether the source credibility affects buying intention and measure the perceived credibility differences between created spokesperson and celebrity endorser. The influence that endorser credibility dimensions (i.e. attractiveness, trustworthiness and expertise) have on purchase intentions of 326 young consumers has been examined. The results showed that all of the three credibility dimensions for both celebrity endorser and created spokesperson have a pos...

  16. EXAMINING THE EFFECT OF ENDORSER CREDIBILITY ON THE CONSUMERS' BUYING INTENTIONS: AN EMPIRICAL STUDY IN TURKEY

    OpenAIRE

    Aysegul Ermec Sertoglu; Ozlem Catli; Sezer Korkmaz

    2014-01-01

    The purpose of this study is to test whether the source credibility affects buying intention and measure the perceived credibility differences between created spokesperson and celebrity endorser. The influence that endorser credibility dimensions (i.e. attractiveness, trustworthiness and expertise) have on purchase intentions of 326 young consumers has been examined. The results showed that all of the three credibility dimensions for both celebrity endorser and created spokesperson have a pos...

  17. 30 March 2009 - Representatives of the Danish Council for Independent Research Natural Sciences visiting the LHC tunnel at Point 1 with Collaboration Spokesperson F. Gianotti, Former Spokesperson P. Jenni and Transition Radiation Tracker Project Leader C. Rembser.

    CERN Document Server

    Maximilien Brice

    2009-01-01

    30 March 2009 - Representatives of the Danish Council for Independent Research Natural Sciences visiting the LHC tunnel at Point 1 with Collaboration Spokesperson F. Gianotti, Former Spokesperson P. Jenni and Transition Radiation Tracker Project Leader C. Rembser.

  18. 9th January 2012 - Indonesian Extraordinary and Plenipotentiary Ambassador Triansyah Djani to to the United Nations, WTO and other International Organisations in Geneva signing the guest book with Head of International Relations F. Pauss and Adviser E. Tsesmelis, visiting the LHC tunnel at Point 5 and CMS underground experimental area with Collaboration Spokesperson J. Incandela.

    CERN Document Server

    Estelle Spirig

    2012-01-01

    9th January 2012 - Indonesian Extraordinary and Plenipotentiary Ambassador Triansyah Djani to to the United Nations, WTO and other International Organisations in Geneva signing the guest book with Head of International Relations F. Pauss and Adviser E. Tsesmelis, visiting the LHC tunnel at Point 5 and CMS underground experimental area with Collaboration Spokesperson J. Incandela.

  19. 27 Febuary 2012 - US DoE Associate Director of Science for High Energy Physics J. Siegrist visiting the LHC superconducting magnet test hall with adviser J.-P. Koutchouk and engineer M. Bajko; in CMS experimental cavern with Spokesperson J. Incadela;in ATLAS experimental cavern with Deputy Spokesperson A. Lankford; in ALICE experimental cavern with Spokesperson P. Giubellino; signing the guest book with Director for Accelerators and Technology S. Myers.

    CERN Multimedia

    Laurent Egli

    2012-01-01

    27 Febuary 2012 - US DoE Associate Director of Science for High Energy Physics J. Siegrist visiting the LHC superconducting magnet test hall with adviser J.-P. Koutchouk and engineer M. Bajko; in CMS experimental cavern with Spokesperson J. Incadela;in ATLAS experimental cavern with Deputy Spokesperson A. Lankford; in ALICE experimental cavern with Spokesperson P. Giubellino; signing the guest book with Director for Accelerators and Technology S. Myers.

  20. Senior Senator from Florida and Chairman, Senate Committee on Space, Aeronautics and Related Sciences W. Nelson, visiting the ATLAS cavern and LHC tunnel with ATLAS Collaboration Spokesperson P. Jenni and AMS Collaboration Spokesperson S.C.C.Ting, 16 March 2008.

    CERN Multimedia

    Maximilien Brice

    2008-01-01

    Senior Senator from Florida and Chairman, Senate Committee on Space, Aeronautics and Related Sciences W. Nelson, visiting the ATLAS cavern and LHC tunnel with ATLAS Collaboration Spokesperson P. Jenni and AMS Collaboration Spokesperson S.C.C.Ting, 16 March 2008.

  1. The celebrity appeal questionnaire: sex, entertainment, or leadership.

    Science.gov (United States)

    Stever, Gayle S

    2008-08-01

    The Celebrity Appeal Questionnaire was constructed to operationalize constructs related to why fans are attracted to their favorite celebrities and was developed for use with fan bases for specific celebrities. This revised version asked fans of a specific celebrity to rank order three roles they might see the target celebrity playing in society with an option to not rank them at all. Of 409 respondents attending Josh Groban fan club meetings, 75% said Groban's most important role in society was as a leader and role model in trying to make the world a better place. A factor analysis of correlations of Likert-type scale ratings and an analysis relating those factors back to the rank orderings support the internal reliability and validity of the questionnaire.

  2. Federico Antinori elected as the new ALICE Spokesperson

    CERN Multimedia

    Iva Raynova

    2016-01-01

    On 8 April 2016 the ALICE Collaboration Board elected Federico Antinori from INFN Padova (Italy) as the new ALICE Spokesperson.   During his three-year mandate, starting in January 2017, he will lead a collaboration of more than 1500 people from 154 physics institutes across the globe. Antinori has been a member of the collaboration ever since it was created and he has already held many senior leadership positions. Currently he is the experiment’s Physics Coordinator and as such he has the responsibility to overview the whole sector of physics analysis. During his mandate ALICE has produced many of its most prominent results. Before that he was the Coordinator of the Heavy Ion First Physics Task Force, charged with the analysis of the first Pb-Pb data samples. In 2007 and 2008 Federico served as ALICE Deputy Spokesperson. He was also the first ALICE Trigger Coordinator, having a central role in defining the experiment’s trigger menus from the first run in 2009 until the end of...

  3. 8 May 2013 - Swedish European Spallation Source Chief Executive Officer J. H. Yeck in the ATLAS visitor centre and experimental cavern with Collaboration Spokesperson D. Charlton (also present M. Nessi, R. Garoby and E. Tsesmelis); signing the guest book with International Relations Adviser E. Tsesmelis.

    CERN Multimedia

    Jean-Claude Gadmer

    2013-01-01

    8 May 2013 - Swedish European Spallation Source Chief Executive Officer J. H. Yeck in the ATLAS visitor centre and experimental cavern with Collaboration Spokesperson D. Charlton (also present M. Nessi, R. Garoby and E. Tsesmelis); signing the guest book with International Relations Adviser E. Tsesmelis.

  4. 1 April 2011 - Croatian Rudjer Boskovic Institute (RBI)Director-General D. Ramljak visiting CMS Control Centre in Meyrin with Collaboration Spokesperson G. Tonelli; signing the guest book with Head of International Relations F. Pauss and visiting LHC superconducting magnet test hall with L. Walckiers.

    CERN Multimedia

    Maximilien brice

    2011-01-01

    1 April 2011 - Croatian Rudjer Boskovic Institute (RBI)Director-General D. Ramljak visiting CMS Control Centre in Meyrin with Collaboration Spokesperson G. Tonelli; signing the guest book with Head of International Relations F. Pauss and visiting LHC superconducting magnet test hall with L. Walckiers.

  5. 11 July 2011 - Carleton University Ottawa, Canada Vice President (Research and International) K. Matheson in the ATLAS visitor centre with Collaboration Spokesperson F. Gianotti, accompanied by Adviser J. Ellis and signing the guest book with CERN Director for Research and Scientific Computing S. Bertolucci.

    CERN Multimedia

    Jean-Claude Gadmer

    2011-01-01

    11 July 2011 - Carleton University Ottawa, Canada Vice President (Research and International) K. Matheson in the ATLAS visitor centre with Collaboration Spokesperson F. Gianotti, accompanied by Adviser J. Ellis and signing the guest book with CERN Director for Research and Scientific Computing S. Bertolucci.

  6. 23 July - Italian Director-General for Prevention G. Ruocco and Director-General for European and International Relations Ministry of Health D. Roderigo visiting the ATLAS experimental cavern with ATLAS Deputy Spokesperson B. Heinemann. Life Sciences Section M. Cirilli and Life Sciences Adviser M. Dosanjh present.

    CERN Multimedia

    Anna Pantelia

    2013-01-01

    23 July - Italian Director-General for Prevention G. Ruocco and Director-General for European and International Relations Ministry of Health D. Roderigo visiting the ATLAS experimental cavern with ATLAS Deputy Spokesperson B. Heinemann. Life Sciences Section M. Cirilli and Life Sciences Adviser M. Dosanjh present.

  7. 31 Jannuary 2012 - Pakistan COMSATS Executive Director I. E. Qureshi visiting the LHC tunnel at Point 2 with ALICE Collaboration Spokesperson P. Giubellino and International Relations Adviser R. Voss; Exchange of gifts and signature of the guest book with CERN Director-General R. Heuer.

    CERN Multimedia

    Maximilien Brice

    2012-01-01

    31 Jannuary 2012 - Pakistan COMSATS Executive Director I. E. Qureshi visiting the LHC tunnel at Point 2 with ALICE Collaboration Spokesperson P. Giubellino and International Relations Adviser R. Voss; Exchange of gifts and signature of the guest book with CERN Director-General R. Heuer.

  8. The Temporal Stability of the Tendency to Worship Celebrities

    Directory of Open Access Journals (Sweden)

    James Griffith

    2013-06-01

    Full Text Available This study examined the test–retest and internal reliability of a scale used to measure celebrity worship. We administered the Celebrity Attitude Scale (CAS and several related items on two different occasions approximately 3 months apart to 248 participants from three universities and one college. We hypothesized that attitudes about celebrities would remain fairly stable over time. Results confirmed the hypothesis and were discussed in relation to previous research in which the CAS was used.

  9. ICTP celebrates 50 years

    CERN Multimedia

    2014-01-01

    CERN is not the only scientific organisation to be celebrating a significant anniversary in 2014. Earlier this year, ESA turned 50, and last week it was the turn of the Abdus Salam International Centre for Theoretical Physics, ICTP, to blow out its 50 candles. I had the pleasure to be there for the occasion, and to take part in the first day of a four-day scientific celebration in which the true value of ICTP came to the fore.   Nobel Prize winning Pakistani physicist Abdus Salam established the ICTP in 1964, and went on to become its first director. The Centre’s mission was and remains to foster the development of international scientific cooperation and to promote scientific excellence with an emphasis on the developing world. Established outside Trieste, Italy, and operated under a tripartite agreement between the Italian government, the IAEA and UNESCO, the ICTP has proven itself true to that mandate and become a driving force for advancing scientific expertise around the globe....

  10. 30 January 2012 - Ecuadorian Ambassador Gallegos Chiriboga, Permanent Representative to the United Nations Office and other International Organisations at Geneva and San Francisco de Quito University Vice Chancellor C. Montùfar visiting CMS surface facilities and underground experimental area with CMS Collaboration L. Sulak and Collaboration Deputy Spokesperson T. Camporesi, throughout accompanied by Head of International Relations F. Pauss.

    CERN Multimedia

    Michael Hoch

    2012-01-01

    30 January 2012 - Ecuadorian Ambassador Gallegos Chiriboga, Permanent Representative to the United Nations Office and other International Organisations at Geneva and San Francisco de Quito University Vice Chancellor C. Montùfar visiting CMS surface facilities and underground experimental area with CMS Collaboration L. Sulak and Collaboration Deputy Spokesperson T. Camporesi, throughout accompanied by Head of International Relations F. Pauss.

  11. 100th International Women’s Day Celebrated at CERN

    CERN Multimedia

    Katarina Anthony

    2011-01-01

    In celebration of the 100th year of International Women’s Day on 8 March, a special colloquium looking at high energy physics from a gender studies perspective was held at CERN.   Addressing a packed conference room, Helene Goetschel, a visiting gender studies researcher from Uppsala University, gave a presentation on a subject unfamiliar to most physicists: sociology. And more specifically, on the findings of gender researchers examining the field of high energy physics. “It was heartening to see so many CERN physicists interested in hearing how sociologists and historians see their community,” said Helene. “Examining our personal issues with gender is difficult, and I applaud anyone who takes an interest in the subject.” Helene Goetschel began her academic career in high-energy physics, but encountered a 'glass ceiling' in her work. In 1990, she decided to change the focus of her studies to the history of science – specifically looking ...

  12. 25 June 2010 - Founder Chairman of the Japanese Science and Technology in Society Forum K. Omi signing the guest book with Head of International Relations F. Pauss, Adviser J. Ellis and Director-General R. Heuer; in the ATLAS visitor centre with Former Collaboration Spokesperson P. Jenni.

    CERN Multimedia

    2010-01-01

    25 June 2010 - Founder Chairman of the Japanese Science and Technology in Society Forum K. Omi signing the guest book with Head of International Relations F. Pauss, Adviser J. Ellis and Director-General R. Heuer; in the ATLAS visitor centre with Former Collaboration Spokesperson P. Jenni.

  13. 4th February 2011 - Austrian Academy of Sciences President H. Denk visiting CMS underground area with Collaboration Spokesperson G. Tonelli, Austrian Academy of Sciences Secretary General A. Suppan, CERN Head of International Relations F. Pauss and Director, High Energy Physics Laboratory, Austrian Academy of Sciences C Fabjan.

    CERN Multimedia

    Maximilien Brice

    2011-01-01

    4th February 2011 - Austrian Academy of Sciences President H. Denk visiting CMS underground area with Collaboration Spokesperson G. Tonelli, Austrian Academy of Sciences Secretary General A. Suppan, CERN Head of International Relations F. Pauss and Director, High Energy Physics Laboratory, Austrian Academy of Sciences C Fabjan.

  14. CELEBRITY ENDORSEMENT STRATEGY

    OpenAIRE

    CHIOSA ANA RALUCA

    2012-01-01

    Brands ofen use celebrities to get impact, because they are seen by the public as credible source of information about product or company. People aspire to the values and lifestyles of celebrities. Consumers selectively integrate perceived values and behavior of celebrities they admire, to build and communicate their own identity. Celebrity endorser is a person who enjoys high reputation and prestige, beeing known to most people. Celebrity endorsement is a relevant strategy for the product ca...

  15. Perception of spokespersons' performance and characteristics in crisis communication: experience of the 2003 severe acute respiratory syndrome outbreak in Taiwan.

    Science.gov (United States)

    Lyu, Shu-Yu; Chen, Ruey-Yu; Wang, Shih-fan Steve; Weng, Ya-Ling; Peng, Eugene Yu-Chang; Lee, Ming-Been

    2013-10-01

    To explore perception of spokespersons' performance and characteristics in response to the 2003 severe acute respiratory syndrome (SARS) outbreak. This study was conducted from March to July, 2005, using semi-structured in-depth interviews to collect data. All interviews were audio-recorded and transcribed verbatim. A qualitative content analysis was employed to analyze the transcribed data. Interviewees included media reporters, media supervisors, health and medical institution executives or spokespersons, and social observers. Altogether, 35 interviewees were recruited for in-depth interviews, and the duration of the interview ranged from 1 hour to 2 hours. Results revealed that the most important characteristics of health/medical institutions spokespersons are professional competence and good interaction with the media. In contrast, the most important behaviors they should avoid are concealing the truth and misreporting the truth. Three major flaws of spokespersons' performance were identified: they included poor understanding of media needs and landscape; blaming the media to cover up a mistake they made in an announcement; and lack of sufficient participation in decision-making or of authorization from the head of organization. Spokespersons of health and medical institutions play an important role in media relations during the crisis of a newly emerging infectious disease. Copyright © 2013. Published by Elsevier B.V.

  16. 6 November 2013 - Permanent Representative of Chile to the United Nations Office and Other international organizations in Geneva Ambassador J. Balmaceda Serigos signing the guest book with Adviser for Latin America J. Salicio Diez; visiting the ATLAS experimental cavern with Spokesperson D. Charlton (Spouse, Son and First Secretary present).

    CERN Multimedia

    Anna Pantelia

    2013-01-01

    6 November 2013 - Permanent Representative of Chile to the United Nations Office and Other international organizations in Geneva Ambassador J. Balmaceda Serigos signing the guest book with Adviser for Latin America J. Salicio Diez; visiting the ATLAS experimental cavern with Spokesperson D. Charlton (Spouse, Son and First Secretary present).

  17. 22nd September 2010 - Korean Minister of Education, Science and Technology J.-H. Lee signing the guest book and exchanging gifts with CERN Director-General R. Heuer and Head of International Relations F. Pauss; visiting ALICE exhibition with Collaboration Spokesperson J. Schukraft; accompanied throughout by Adviser R. Voss.

    CERN Multimedia

    Teams : M. Brice ; JC Gadmer

    2010-01-01

    22nd September 2010 - Korean Minister of Education, Science and Technology J.-H. Lee signing the guest book and exchanging gifts with CERN Director-General R. Heuer and Head of International Relations F. Pauss; visiting ALICE exhibition with Collaboration Spokesperson J. Schukraft; accompanied throughout by Adviser R. Voss.

  18. 28 June 2012 - Ambassador I. Piperkov, Permanent Representative of Bulgaria to the United Nations Office and other international organisations in Geneva and Spouse visiting CMS experimental area with Collaboration Deputy Spokesperson T. Camporesi and CERN Control Centre with M. Benedikt.Senior physicist L. Litov accompanies the delegation throughout.

    CERN Multimedia

    Jean-Claude Gadmer

    2012-01-01

    28 June 2012 - Ambassador I. Piperkov, Permanent Representative of Bulgaria to the United Nations Office and other international organisations in Geneva and Spouse visiting CMS experimental area with Collaboration Deputy Spokesperson T. Camporesi and CERN Control Centre with M. Benedikt.Senior physicist L. Litov accompanies the delegation throughout.

  19. 12 December 2013 - Sir Konstantin Novoselov, Nobel Prize in Physics 2010, signing the guest book with International Relations Adviser E. Tsesmelis; visiting the ATLAS experimental cavern with Spokesperson D. Charlton; in the LHC tunnel with Technology Department Head F. Bordry. I. Antoniadis, CERN Theory Group Leader, accompanies throughout.

    CERN Multimedia

    Anna Pantelia

    2013-01-01

    12 December 2013 - Sir Konstantin Novoselov, Nobel Prize in Physics 2010, signing the guest book with International Relations Adviser E. Tsesmelis; visiting the ATLAS experimental cavern with Spokesperson D. Charlton; in the LHC tunnel with Technology Department Head F. Bordry. I. Antoniadis, CERN Theory Group Leader, accompanies throughout.

  20. 27 February 2012- Thai Minister of Science and Technology P. Suraswadi with International Relations Adviser E. Tsesmelis and CMS Collaboration Former Deputy Spokesperson A. De Roeck signing the guest book in the 6th floor conference room, building 60 and visiting CMS underground experimental area at LHC Point 5.

    CERN Multimedia

    Maximilien Brice

    2012-01-01

    27 February 2012- Thai Minister of Science and Technology P. Suraswadi with International Relations Adviser E. Tsesmelis and CMS Collaboration Former Deputy Spokesperson A. De Roeck signing the guest book in the 6th floor conference room, building 60 and visiting CMS underground experimental area at LHC Point 5.

  1. CERN 60: celebrating with the UN

    CERN Multimedia

    CERN Bulletin

    2014-01-01

    A special event to celebrate CERN’s anniversary will be held Monday 20 October at the United Nations Headquarters in New York, US. High-profile speakers from the world of politics, diplomacy and science will celebrate their common values: inclusion, peaceful co-operation and universality.   CERN’s relations with intergovernmental organisations are part of CERN’s engagement with key stakeholders, which include, among others, the Member States, the scientific community, and the Host States. In recent years, the Laboratory has grown from European to global and it is actively engaged in several collaborations with other intergovernmental organisations, including the UN and some of its agencies (UNESCO, UNITAR, WHO, WIPO, WMO, etc.). “It seemed natural for us to organise an event to celebrate CERN's 60th anniversary with this international community,” explains Maurizio Bona, advisor to the Director-General in charge of relations with interna...

  2. When celebrations go wrong: a case series of injuries after celebrating in sports.

    Science.gov (United States)

    Momaya, Amit; Read, Connor; Estes, Reed

    2017-03-01

    Athletes often engage in various celebration maneuvers during sports events. These celebrations can result in acute injuries. Our objective was to document publicized injuries in collegiate and professional athletes resulting from celebrations and examine associated variables. A retrospective case series study was performed based on internet searches performed using the following major sporting news websites: espn.com, SI.com, bleacherreport.com, totalprosports.com, cbssports.com, larrybrownspots.com, nfl.com, and mlb.com and PubMed. Keywords used during these searches included "celebration injury", "score celebration", and "surgery after celebration". These same sources were used to document the sport, athlete's age at time of injury, celebration action, type of injury, previous play, and whether surgery was required. A total of 62 athletes sustained 62 injuries resulting from various types of celebrations. All but two athletes were males, and the average age was 26.5 years old. The injuries occurred between 1993 and 2015. Sixteen (25.8%) of these injuries required surgery. Professional soccer players accounted for the greatest number of these injuries with a total of 22 injuries. One celebration in a professional soccer player resulted in a cervical spinal cord injury and subsequent death. Common celebration maneuvers included leaping into the air, pile ups, sliding, and somersaults. Serious injuries occur in a diversity of sports after celebrations. The most prevalent celebration maneuvers resulting in injuries included sliding and pile ups. The most common injuries were ACL ruptures and ankle sprains. The most serious injuries were a spinal cord injury and ankle fractures. Sixteen (25.8%) of the injuries required surgery. By encouraging athletes to temper excessive celebrations and prohibiting certain types of celebrations, many injuries may be prevented.

  3. 21 June 2010 - TUBITAK Vice President A. Adli signing the guest book with CERN Director-General R. Heuer, visiting the ATLAS control room at Point 1 with Former Collaboration Spokesperson P. Jenni and CMS Control Centre, building 354, with Collaboration Spokesperson G. Tonelli. Throughout accompanied by Adviser J. Ellis.

    CERN Multimedia

    Maximilien Brice

    2010-01-01

    21 June 2010 - TUBITAK Vice President A. Adli signing the guest book with CERN Director-General R. Heuer, visiting the ATLAS control room at Point 1 with Former Collaboration Spokesperson P. Jenni and CMS Control Centre, building 354, with Collaboration Spokesperson G. Tonelli. Throughout accompanied by Adviser J. Ellis.

  4. National Science Foundation Assistant Director for Mathematics and Physical Sciences Tony Chan (USA) visiting CMS experiment on 23rd May 2007 with Spokesperson T. Virdee, Deputy Spokesperson R. Cousins, Advisor to CERN Director-General J. Ellis, US CMS Research Program Deputy Manager D. Marlow and FNAL D. Green

    CERN Multimedia

    Maximilien Brice

    2007-01-01

    National Science Foundation Assistant Director for Mathematics and Physical Sciences Tony Chan (USA) visiting CMS experiment on 23rd May 2007 with Spokesperson T. Virdee, Deputy Spokesperson R. Cousins, Advisor to CERN Director-General J. Ellis, US CMS Research Program Deputy Manager D. Marlow and FNAL D. Green

  5. Resource Review Board Celebrates the Magnet and Liquid Argon Barrel Tests in Hall 180

    CERN Multimedia

    Jenni, P.

    2004-01-01

    Address by the Director-General, R. Aymar, in front of the barrel cryostat. On 25th October 2004 many RRB delegates and guests, ATLAS National Contact Physicists, and colleagues from far and from CERN working on the Liquid Argon calorimeter and the magnet system were gathering in Hall 180 to celebrate the major milestones reached during the past months in this hall: the successful cold tests of the first barrel toroid coil, of the solenoid, and of the barrel Liquid Argon calorimeter. About 250 people spent a relaxing evening after the speeches by the Director-General R. Aymar and by the spokesperson who gave the following address: 'It is a great pleasure for me to welcome you all here in Hall 180 in the name of the ATLAS Collaboration! With a few words I would like to recall why we are actually here today to share, what I hope, is a relaxed and joyful moment. To concentrate it all in one sentence I could say: To thank cordially all the main actors for the enormous work accomplished here over many years,...

  6. 27 June 2012 - Ambassador K. Pierce, Permanent Representative of the United Kingdom of Great Britain and Northern Ireland to the United Nations Office and other international organisations in Geneva visiting the LHC tunnel at Point 5 with Department Head P. Collier and CMS control room with Former Collaboration Spokesperson J. Virdee.

    CERN Multimedia

    Laurent Egli

    2012-01-01

    27 June 2012 - Ambassador K. Pierce, Permanent Representative of the United Kingdom of Great Britain and Northern Ireland to the United Nations Office and other international organisations in Geneva visiting the LHC tunnel at Point 5 with Department Head P. Collier and CMS control room with Former Collaboration Spokesperson J. Virdee.

  7. 10 February 2012 - Permanent Representative of the Republic of India to the Conference on Disarmament, United Nations Office at Geneva Ambassador Mehta signing the guest book with International Relations Adviser R. Voss;in the LHC tunnel at Point 2 and ALICE underground experimental area with Collaboration Deputy Spokesperson Y. Schutz.

    CERN Document Server

    Maximilien Brice

    2012-01-01

    10 February 2012 - Permanent Representative of the Republic of India to the Conference on Disarmament, United Nations Office at Geneva Ambassador Mehta signing the guest book with International Relations Adviser R. Voss;in the LHC tunnel at Point 2 and ALICE underground experimental area with Collaboration Deputy Spokesperson Y. Schutz.

  8. CELEBRITY ENDORSEMENT STRATEGY

    Directory of Open Access Journals (Sweden)

    CHIOSA ANA RALUCA

    2012-09-01

    Full Text Available Brands ofen use celebrities to get impact, because they are seen by the public as credible source of informationabout product or company. People aspire to the values and lifestyles of celebrities. Consumers selectively integrateperceived values and behavior of celebrities they admire, to build and communicate their own identity.Celebrity endorser is a person who enjoys high reputation and prestige, beeing known to most people. Celebrityendorsement is a relevant strategy for the product categories which improve the image (such as fashion, perfumes orcosmetics.This paper presents types, techniques and models of analysing celebrities’ efficiency in endorsingbrands/products. Celebrity endorsement has become one of the communication strategies used in marketing to buildcongruence between brand image and consumers. Famous persons exert their influence on consumer throughperceived attributes such as expertise, trustworthiness, attractiveness, familiarty and likeability.

  9. 23rd May 2011 - University of Liverpool Pro-Vice-Chancellor and Public Orator K. Everest (UK) Mrs Everest in the ATLAS visitor centre with Collaboration Deputy Spokesperson D. Charlton, in LHCb surface building with Collaboration Spokesperson A. Golutvin, accompanied throughout by P. Wells and Liverpool University T. Bowcock and M. Klein.

    CERN Multimedia

    Maximilen Brice

    2011-01-01

    23rd May 2011 - University of Liverpool Pro-Vice-Chancellor and Public Orator K. Everest (UK) Mrs Everest in the ATLAS visitor centre with Collaboration Deputy Spokesperson D. Charlton, in LHCb surface building with Collaboration Spokesperson A. Golutvin, accompanied throughout by P. Wells and Liverpool University T. Bowcock and M. Klein.

  10. Celebrity-black

    DEFF Research Database (Denmark)

    Christiansen, Lene Bull; Richey, Lisa Ann

    2015-01-01

    This article studies the intersection between race, culture and celebrity in the context of Danish ‘aid celebrities’ by analysing the radicalised ‘celebrity persona’ of the Gambian-Danish A-list actress, singer, director and comedian Hella Joof. The analysis pays particular attention to her perfo...

  11. NASA's Great Observatories Celebrate International Year of Astronomy

    Science.gov (United States)

    2009-11-01

    A never-before-seen view of the turbulent heart of our Milky Way galaxy is being unveiled by NASA on Nov. 10. This event will commemorate the 400 years since Galileo first turned his telescope to the heavens in 1609. In celebration of this International Year of Astronomy, NASA is releasing images of the galactic center region as seen by its Great Observatories to more than 150 planetariums, museums, nature centers, libraries, and schools across the country. The sites will unveil a giant, 6-foot-by-3-foot print of the bustling hub of our galaxy that combines a near-infrared view from the Hubble Space Telescope, an infrared view from the Spitzer Space Telescope, and an X-ray view from the Chandra X-ray Observatory into one multiwavelength picture. Experts from all three observatories carefully assembled the final image from large mosaic photo surveys taken by each telescope. This composite image provides one of the most detailed views ever of our galaxy's mysterious core. Participating institutions also will display a matched trio of Hubble, Spitzer, and Chandra images of the Milky Way's center on a second large panel measuring 3 feet by 4 feet. Each image shows the telescope's different wavelength view of the galactic center region, illustrating not only the unique science each observatory conducts, but also how far astronomy has come since Galileo. The composite image features the spectacle of stellar evolution: from vibrant regions of star birth, to young hot stars, to old cool stars, to seething remnants of stellar death called black holes. This activity occurs against a fiery backdrop in the crowded, hostile environment of the galaxy's core, the center of which is dominated by a supermassive black hole nearly four million times more massive than our Sun. Permeating the region is a diffuse blue haze of X-ray light from gas that has been heated to millions of degrees by outflows from the supermassive black hole as well as by winds from massive stars and by stellar

  12. Leaders as Corporate Responsibility Spokesperson: How Leaders Explain Liabilites Via Corporate Web Sites?

    Directory of Open Access Journals (Sweden)

    Burcu Öksüz

    2014-12-01

    Full Text Available The aim of this paper is to reveal the corporate social responsibility (CSR understandings of corporations from the leaders’ perspective and discuss how leaders define and explain CSR practices their organizations executed as spokesperson via social media channels of their organizations.  In this context, a content analysis aiming to display the ideas of Turkey’s top 250 corporations’ leaders (CEO, chairman of the board, general manager designated by Istanbul Chamber of Industry in 2013. The leader messages about different dimensions of CSR and CSR practices that are partaking in corporate web sites were examined. According to the results of the analysis, it is found that the leaders act as responsible leaders, and also the spokesperson of their corporations. In addition it is found out that responsible leaders included multiplexed information on different dimensions and various practices of CSR in their social media messages.

  13. Celebrity witnessing

    DEFF Research Database (Denmark)

    Christiansen, Lene Bull; Frello, Birgitta

    2016-01-01

    This article deals with emotional address in the narrative modality of celebrity witnessing in the marketing of development aid. We analyse Danish celebrity narratives of global caring, drawing on Luc Boltanski’s work on a ‘politics of pity’, Lilie Chouliaraki’s notion of the ‘aspirational discou...

  14. 29 January 2009 - Italian Minister for Foreign Affairs F. Frattini, visiting the ATLAS experimental area with Director-General R. Heuer and Collaboration Spokesperson P. Jenni.

    CERN Multimedia

    Maximilien Brice

    2009-01-01

    Present during the ATLAS undegrround visit: Dr Fabiola Gianotti,ATLAS CollaborationDeputy Spokesperson and Spokesperson Designate; Dr Monica Pepe-Altarelli, LHCb Collaboration CERN Team Leader; Prof. Guido Tonelli,CMS Collaboration, Deputy Spokesperson; Prof. Roberto Petronzio, INFN President. CERN participants present in the audience during the presentations by the Director-General R. Heuer and by Prof. Antonino Zichichi, ALICE Collaboration, University of Bologna: Prof. Sergio Bertolucci,Director for Research and Scientific Computing; Prof. Felicitas Pauss, Coordinator for External Relations Coordinator; Prof. Carlo Rubbia, CERN Former Director-General, Nobel Prize in Physics 1984; Dr Jurgen Schukraft, ALICE Collaboration Spokesperson. Members of the delegation in the audience: Ambassador to the UN, H. Exc. Mr Caracciolo di Vetri; Ambassador Alain G.M. Economides,Capo di Gabinetto; Prof. Antonio Bettanini\tCons. dell’On. Ministro per le Relazioni istituzionali; On. Mario Pescante and Min. Plen Maurizio Mas...

  15. 8 March 2012 - Extraordinary and plenipotentiary Ambassador R. van Schreven, Permanent Representative of the Kingdom of the Netherlands to the United Nations Office and other international organisations at Geneva, signing the guest book with CERN Director-General R. Heuer and Head of International Relations F. Pauss; in the ATLAS experimental area with Deputy Spokesperson Y. Schutz; throughout accompanied by Former Deputy Department Head and Senior Physicist L. Linssen.

    CERN Multimedia

    Maximilien Brice

    2012-01-01

    8 March 2012 - Extraordinary and plenipotentiary Ambassador R. van Schreven, Permanent Representative of the Kingdom of the Netherlands to the United Nations Office and other international organisations at Geneva, signing the guest book with CERN Director-General R. Heuer and Head of International Relations F. Pauss; in the ATLAS experimental area with Deputy Spokesperson Y. Schutz; throughout accompanied by Former Deputy Department Head and Senior Physicist L. Linssen.

  16. 28th February 2011 - Turkish Minister of Foreign Affairs A. Davutoğlu signing the guest book with CERN Director for Research and Scientific Computing S. Bertolucci and Head of International Relations F. Pauss; meeting the CERN Turkish Community at Point 1; visiting the ATLAS control room with Former Collaboration Spokesperson P. Jenni.

    CERN Document Server

    Maximilien Brice

    2011-01-01

    28th February 2011 - Turkish Minister of Foreign Affairs A. Davutoğlu signing the guest book with CERN Director for Research and Scientific Computing S. Bertolucci and Head of International Relations F. Pauss; meeting the CERN Turkish Community at Point 1; visiting the ATLAS control room with Former Collaboration Spokesperson P. Jenni.

  17. 8 April 2011 - Brazilian Minister of State for Science and Technology A. Mercadante Oliva signing the guest book with CERN Director-General R. Heuer and Head of International Relations F. Pauss; in the ATLAS visitor centre with Collaboration Former Spokesperson P. Jenni; visiting LHC superconducting magnet test hall with J.M. Jimenez.

    CERN Multimedia

    Maximilien Brice

    2011-01-01

    8 April 2011 - Brazilian Minister of State for Science and Technology A. Mercadante Oliva signing the guest book with CERN Director-General R. Heuer and Head of International Relations F. Pauss; in the ATLAS visitor centre with Collaboration Former Spokesperson P. Jenni; visiting LHC superconducting magnet test hall with J.M. Jimenez.

  18. 19 September 2011 - Japan Science and Technology Agency President K. Kitazawa visiting the LHC superconducting magnet test hall with engineer M. Bajko; the ATLAS visitor centre with Collaboration Former Spokesperson P. Jenni and Senior Scientist T. Kondo; signing the guest book with Adviser R.Voss and Head of International Relations F. Pauss.

    CERN Multimedia

    2011-01-01

    19 September 2011 - Japan Science and Technology Agency President K. Kitazawa visiting the LHC superconducting magnet test hall with engineer M. Bajko; the ATLAS visitor centre with Collaboration Former Spokesperson P. Jenni and Senior Scientist T. Kondo; signing the guest book with Adviser R.Voss and Head of International Relations F. Pauss.

  19. Celebrity endorsement in fashion print advertising

    Directory of Open Access Journals (Sweden)

    Raluca Chiosa

    2013-05-01

    Full Text Available Brands ofen use celebrities to get impact. Celebrity endorsement has become a marketing communication strategy used to build a congruence between brand image and consumers. Objectives. Research attempts to analyse celebrity endorser-product congruency and to measure the effectiveness of celebrity endorsement compared with a non-celebrity endorsement (fashion models. Prior Work. Research conducted to date have reached topics as: the effectiveness of celebrity endorsement; celebrity endorsers and purchase intention, added-value of the endorsement; positive or negative effects of celebrity endorsement, congruence between product/brand and endorser, consumer association with the endorser, attractiveness, credibility and trust in celebrities. Approach. A marketing experiment was used in order to mesure the impactul of endorser type and endorser-product match on Aad, Ab, and Pi. Results. Research has confirmed that attractive endorsers fit clothing products, whether they are celebrities or models. Also, the more consumer likes advertising, the more likely it creates a favorable attitude towards the brand. Results suggest ads using celebrities increase the likelihood of consumers to buy an endorsed product. Value. Study shows what celebrities are considered credible and perceived fit to promote classical suit. A fashion brand can select a celebrity for advertising campaign, due to it’s influence on consumers’ purchase intention.

  20. Authenticity in Obesity Public Service Announcements: Influence of Spokesperson Type, Viewer Weight, and Source Credibility on Diet, Exercise, Information Seeking, and Electronic Word-of-Mouth Intentions.

    Science.gov (United States)

    Phua, Joe; Tinkham, Spencer

    2016-01-01

    This study examined the joint influence of spokesperson type in obesity public service announcements (PSAs) and viewer weight on diet intention, exercise intention, information seeking, and electronic word-of-mouth (eWoM) intention. Results of a 2 (spokesperson type: real person vs. actor) × 2 (viewer weight: overweight vs. non-overweight) between-subjects experiment indicated that overweight viewers who saw the PSA featuring the real person had the highest diet intention, exercise intention, information seeking, and eWoM intention. Parasocial interaction was also found to mediate the relationships between spokesperson type/viewer weight and two of the dependent variables: diet intention and exercise intention. In addition, viewers who saw the PSA featuring the real person rated the spokesperson as significantly higher on source credibility (trustworthiness, competence, and goodwill) than those who saw the PSA featuring the actor.

  1. Celebrity Politics: Correlates of Voting for Celebrities in Philippine Presidential Elections

    Directory of Open Access Journals (Sweden)

    Clarissa C. David

    2015-12-01

    Full Text Available It is common in the Philippines for celebrities in entertainment, news, and sports to run for public office and win, even with little experience in political life and limited education. The preponderance of celebrities in politics is often identif ied in the public discourse as a problem with important implications on national policy. This paper examines empirical correlates of voter preference for celebrity Presidential candidates with data from a nationally-representative survey. It finds support for the hypotheses that the likelihood of voting for celebrity candidates for President and Vice President is associated with education, television exposure, and residence in the capital city. The findings are discussed in the context of political knowledge and its role in shaping voter preferences.

  2. Celebrating with our neighbours

    CERN Multimedia

    2014-01-01

    CERN’s 60th anniversary is all about celebrating 60 years of science for peace with people who matter to us. High on that list are our neighbours, and that’s why we’ve devoted two days just for them on 24 and 25 May. There will also be a special day of visits to CMS for local schools, and we’ll be taking part in the celebrations for the 200th anniversary of Geneva’s entry to the Swiss Confederation.   It is without doubt that over our 60 years, CERN has had a significant impact on the region. We are a vital part of international Geneva, our economic impact on the region is significant, and our people are involved in all walks of life in the French and Swiss communities where they live. Over recent years, we have stepped up our efforts to engage more strongly with our neighbours, and share with them the passion and excitement of our research. Our Open Days were originally conceived for the local community. Since 2009, we have invited represent...

  3. 18 June 2012 - DST Global Founder Y. Milner signing the guest book with Head of International Relations F. Pauss; visiting the AD facility in building 193 with AEGIS Collaboration Spokesperson M. Doser and Adviser for the Russian Federation T. Kurtyka. Managing Director I. Osborne also present with Mrs J. Milner and DST Global A. Lebedkina.

    CERN Multimedia

    Maximilien Brice

    2012-01-01

    18 June 2012 - DST Global Founder Y. Milner signing the guest book with Head of International Relations F. Pauss; visiting the AD facility in building 193 with AEGIS Collaboration Spokesperson M. Doser and Adviser for the Russian Federation T. Kurtyka. Managing Director I. Osborne also present with Mrs J. Milner and DST Global A. Lebedkina.

  4. CELEBRATION OF DECEMBER 3RD, INTERNATIONAL DAY OF PERSONS WITH DISABILITIES

    Directory of Open Access Journals (Sweden)

    Maja FILIPOVSKA

    2017-03-01

    Full Text Available On December 2nd 2016 in the main amphitheater at the Faculty of Philosophy in Skopje, was held the celebration of December 3rd, the International Day of Persons with Disabilities, in organization of the Institute of Special Education and Rehabilitation. The official part of the program was started with a speech by Goran Ajdinski, PhD, the Dean of the Faculty of Philosophy in Skopje. The guests at the celebration were also greeted by the Rector of the University “Ss. Cyril and Methodius” – Skopje, Nikola Jankulovski, PhD and the Minister of Labor and Social Policy of Republic of Macedonia, Frosina Tashevska-Remenski, PhD. After the speeches, which highlighted the current efforts and future commitment to inclusion and accessibility of persons with disabilities, two awards were presented by the Humanitarian foundation “Prof. d-r Ljupco Ajdinski”. The first award was given to Simona Kostadinova as the student with achieved highest grade point average of 9.65 in the generation 2011/12 during the studies of Special education and rehabilitation. The second award was intended for the highest ranked student at the university admission in 2016/2017. This award belonged to Nadica Gjerasimova who had 97.70 points on the official rank list. Beside the awards, two acknowledgements for humanity were also given by the Foundation “Prof. d-r Ljupco Ajdinski”. For the longstanding human activity in preparation of special education and rehabilitation staff and education and rehabilitation of persons with disabilities, the first acknowledgement was given to the Institute of Special education and rehabilitation. The second acknowledgement was meant for Kiril Temkov, PhD, about his numerous initiated and organized human activities, especially for the published paper on the ethical dimensions of special education and rehabilitation and introduction of Ethics in the education system in Republic of Macedonia. The last part of the program was intended for

  5. Celebrity Humanitarianism and North-South Relations

    DEFF Research Database (Denmark)

    as a place where celebrities intervene into existing politics and social processes, or as the generator of Southern celebrities engaged in ‘do-gooding’. This book examines what the diverse roster of celebrity humanitarians are actually doing in and across North and South contexts. Celebrity humanitarianism......Discussion over celebrity engagement is often limited to theoretical critique or normative name-calling, without much grounded research into what it is that celebrities are doing, the same or differently throughout the world. Crucially, little attention has been paid to the Global South, either...

  6. Collaborative learning for public relations: Frame analysis in training for spokespersons

    Directory of Open Access Journals (Sweden)

    Sergio Álvarez Sánchez

    2018-05-01

    Full Text Available The collaborative model for learning implies students forming teams in order to reach a common goal. The objectives of this research are both exploring the impact of the collaborative model over the performance of those learners who study contents related to the formation of spokespersons for organizations; and evaluating the potential of frame analysis as a content for training in public relations. To delve into those issues, a case study exercise was administered to six groups of students of the “Training for Spokespersons” subject, consisting of analyzing the audiovisual intervention of a spokesperson talking on behalf of a strike commitee, and answering questions about target publics and frames of reference. The exercise succeeded in helping the students understand the role of emotional communication; however, they still got slightly confused about frame analysis and its link with the concept of social norm. For future research, it becomes necessary to focus on moving even more away from the classic master classes, as well as using cases that students can feel closer to their interests. With respect to frame analysis, the results encourage the teaching of more precise classifications in terms of general frames about a certain topic, and specific frames about particular situations.

  7. 30th August 2010 - Permanent Representative of the People's Republic of China to the United Nations Office at Geneva, Ambassador Y. He visiting the CMS underground experimental area and LHC tunnel with CERN Director-General R. Heuer and Collaboration Spokesperson G. Tonelli.

    CERN Multimedia

    Maximilien Brice

    2010-01-01

    CERN-HI-1008197 01: in the LHC tunnel at Point 5: CMS Collaboaration Spokesperson G. Tonelli, Mrs L. Jianping (Ambassador's spouse), Mrs B. Heuer, Permanent Representative of the People's Republic of China to the United Nations Office at Geneva, Ambassador Y. He, CERN Director-General R. Heuer and Adviser R. Voss; CERN-HI-1008197 57: in front of the CMS experiment at LHC point 5: CMS technical Coordinator A. Ball, Mrs L. Jianping (Ambassador's spouse), Permanent Representative of the People's Republic of China to the United Nations Office at Geneva, Ambassador Y. He; Mrs B. Heuer, CERN Director-General R. Heuer, CMS Collaboaration Spokesperson G. Tonelli and Adviser R. Voss. CERN-HI-1008197 02 - 14: Welcome in front of building 3562 at CMS. Head of International relations F: Pauss gives the introduction talk to the delegation. CERN-HI-1008197 15 - 25: visiting CMS control room at Point 5 with Collaboration Spokesperson G. Tonelli; CERN-HI-1008197 26 - 29: visiting the service cavern in the CMS underground ar...

  8. Celebrities: From Teachers to Friends : A Test of Two Hypotheses on the Adaptiveness of Celebrity Gossip.

    Science.gov (United States)

    De Backer, Charlotte J S; Nelissen, Mark; Vyncke, Patrick; Braeckman, Johan; McAndrew, Francis T

    2007-12-01

    In this paper we present two compatible hypotheses to explain interest in celebrity gossip. The Learning Hypothesis explains interest in celebrity gossip as a by-product of an evolved mechanism useful for acquiring fitness-relevant survival information. The Parasocial Hypothesis sees celebrity gossip as a diversion of this mechanism, which leads individuals to misperceive celebrities as people who are part of their social network. Using two preliminary studies, we tested our predictions. In a survey with 838 respondents and in-depth interviews with 103 individuals, we investigated how interest in celebrity gossip was related to several dimensions of the participants' social lives. In support of the Learning Hypothesis, age proved to be a strong predictor of interest in celebrities. In partial support of the Parasocial Hypothesis, media exposure, but not social isolation, was a strong predictor of interest in celebrities. The preliminary results support both theories, indicate that across our life span celebrities move from being teachers to being friends, and open up a list of future research opportunities.

  9. Performing Belonging, celebrating invisibility?

    DEFF Research Database (Denmark)

    Juul, Kristine

    2014-01-01

    Serbian migrants living transnational lives consciously or unconsciously move between visibility and invisibility in their performance of migrant success stories. A case in point are public festivals, performed to make visible migrants’ successful inclusion in Danish society, i.e. celebrating...... invisibility. Meanwhile, other celebrations are consciously relegated to the invisible confines of the Serbian homeland. This article analyses celebrations in Denmark and in Serbia and shows how visible displays of ethnicity and difference tend to turn into easily palatable heritage versions of Serbian culture...... when performed in a Danish context. In turn, the visibility acquired through celebrations of migrants’ belonging in their homeland is inclined to render invisible those who did not take part in the migration experience....

  10. Students Perceptions about Celebrity Endorsement

    Directory of Open Access Journals (Sweden)

    Mersid Poturak

    2013-01-01

    Full Text Available The instrument of celebrity endorsement has nowadays become a pervasive element in advertising and communication management. It is unanimously accepted that celebrity endorsement can grant extraordinary characteristics to a product or service that may have lacked otherwise. The great number of celebrities endorsing brands has been increasing over the past decades. The purpose of this study is to examine perceptions of the student population in Bosnia and Herzegovina (hereafter named BiH about the celebrity endorsement. Questionnaire is designed and used to survey a randomly selected sample of university students and 125 usable responses were obtained. During the research, five hypotheses have been tested. Data were analyzed by performing descriptive statistics and Chi-Square test. Chi-Square test was used to analyze relationship between nationality of respondents and factors that influence decision of choosing celebrity endorser by firm. Findings show that students perceive celebrities as a very important factor in advertisements.

  11. Relationship between Spokesperson’s Gender and Advertising Color Temperature in a Framework of Advertising Effectiveness

    Directory of Open Access Journals (Sweden)

    Pilelienė Lina

    2017-12-01

    Full Text Available Advertising spokesperson is one of the undeniably important factors affecting advertising effectiveness. However, advertising spokesperson has to have some particular features to be effective. Various previous researches resulted in determination of different features of advertising spokesperson and their effectiveness; i.e. type of a spokesperson (celebrity vs. a regular person; gender and race of a spokesperson; etc. were found to have an impact on the spokesperson’s effectiveness. However, the research on the impact of shooting color temperature on its effectiveness is still scarce. Moreover, an assumption can be made that color temperature might cause a different effect depending on advertising spokesperson’s gender. The aim of this paper is to fill this gap by analyzing the relationship between spokesperson’s gender and advertising color temperature in a framework of advertising effectiveness. Neuromarketing research methods were applied to meet the aim and to determine the guidelines for its usage in advertising.

  12. Celebrating a very scientific Endeavour

    CERN Multimedia

    2012-01-01

    Last week, we had the pleasure of a visit from the crew of shuttle mission STS-134, the last voyage of the space shuttle Endeavour, which delivered the AMS detector to the International Space Station in May 2011. It was an occasion to thank the astronauts for a job well done, and reflect on the complementarity of space-based particle physics and the research programme on, and under, the ground.   As AMS spokesperson, Sam Ting, said, his collaboration is taking its time to analyse data carefully before announcing any results. Why? Because AMS is unique, and it’s unlikely that another AMS will be sent into space any time soon. The AMS collaboration therefore wants to be sure of its measurements, since there’s no other space-born experiment to confirm or refute them. He has good reason. There are some AMS measurements that can only be done in space. For example, if AMS claims the detection of an anti-carbon atom, indicating the presence of anti-stars and galaxies, the only pl...

  13. 13 February 2012 - World Economic Forum Founder and Executive Chairman K. Schwab and Chairperson and Co-Founder Schwab Foundation for Social Entrepreneurship H. Schwab (Mrs)in the ATLAS experimental area at LHC Point 1 with Collaboration Former Spokesperson P. Jenni; signing the guest book with CERN Director-General R. Heuer and Head of International Relations F. Pauss.

    CERN Multimedia

    Jean-Claude Gadmer

    2012-01-01

    13 February 2012 - World Economic Forum Founder and Executive Chairman K. Schwab and Chairperson and Co-Founder Schwab Foundation for Social Entrepreneurship H. Schwab (Mrs)in the ATLAS experimental area at LHC Point 1 with Collaboration Former Spokesperson P. Jenni; signing the guest book with CERN Director-General R. Heuer and Head of International Relations F. Pauss.

  14. New spokesperson for the LHCb collaboration

    CERN Multimedia

    Katarina Anthony

    2011-01-01

    Pierluigi Campana begins his 3-year tenure as LHCb spokesperson this June. As the new voice for the collaboration, Campana will lead the experiment through what should prove to be a very exciting phase.   Pierluigi Campana, from the Istituto Nazionale di Fisica Nucleare in Frascati, has been with the collaboration since 2000 and was heavily involved in the construction of the muon chamber of the LHCb detector. He replaces Andrei Golutvin, from Imperial College London and Russia’s Institute for Theoretical and Experimental Physics. “Leading such a large collaboration is not an easy task,” says Campana. While he will rely heavily upon the work of his predecessor, he plans on leaving his own mark on the position: “One of the main goals of my job will be to enhance the spirit of collaboration between the different institutes within our experiment.” LHCb plays a key role in the search for new physics. The experiment is conducting a very precise search...

  15. The Effect of Celebrity Endoser's Country of Origin on Consumers Purchase Intention-An Evidence from Consumer in Pakistan

    OpenAIRE

    Mudassir, Wardah

    2015-01-01

    The aim of the present research is to discover the impact that celebrity endorser has on consumers’ purchase intention through a cross-cultural exchange of celebrities in the field of marketing. The strategy of using celebrities to endorse a brand or product has been used by the marketers for decades now. The ultimate popularity of this method can be explained by witnessing the presence of an international celebrity face in every second advertisement seen on television or billboards. Many res...

  16. Celebrating Einstein

    Science.gov (United States)

    Shapiro Key, Joey; Yunes, Nicolas

    2013-04-01

    The Gravity Group at Montana State University (MSU) hosted Celebrating Einstein, a free public arts and multimedia event celebrating Einstein and his ideas in Bozeman, Montana April 2-6, 2013. The products of our efforts are now available to any party interested in hosting a similar event. Celebrating Einstein is a truly interdisciplinary effort including art, film, dance, music, physics, history, and education. Events included a black hole immersive art installation, a series of public talks by physicists, and Einstein lessons in the public schools leading up to a live free public multimedia performance including a professional dance company, a live interview with a renowned physicist, and an original score composed for the MSU student symphony to be performed with an original film produced by the Science and Natural History film program at MSU. This project is funded by the Montana Space Grant Consortium, Montana State University, and the National Science Foundation.

  17. Identification as a Mediator of Celebrity Effects.

    Science.gov (United States)

    Basil, Michael D.

    1996-01-01

    This study examined personal concern, perceived risk, and sexual behavior of 147 college students a year after Magic Johnson announced he tested positive for HIV (Human Immunodeficiency Virus). It found that identification mediates message effects, suggesting that a spokesperson with whom an audience can identify insures the greatest likelihood of…

  18. NASA's Great Observatories Celebrate the International Year of Astronomy

    Science.gov (United States)

    2009-01-01

    [figure removed for brevity, see original site] Click on the image for larger version In 1609, Galileo improved the newly invented telescope, turned it toward the heavens, and revolutionized our view of the universe. In celebration of the 400th anniversary of this milestone, 2009 has been designated as the International Year of Astronomy. Today, NASA's Great Observatories are continuing Galileo's legacy with stunning images and breakthrough science from the Hubble Space Telescope, the Spitzer Space Telescope, and the Chandra X-ray Observatory. While Galileo observed the sky using visible light seen by the human eye, technology now allows us to observe in many wavelengths, including Spitzer's infrared view and Chandra's view in X-rays. Each wavelength region shows different aspects of celestial objects and often reveals new objects that could not otherwise be studied. This image of the spiral galaxy Messier 101 is a composite of views from Spitzer, Hubble, and Chandra. The red color shows Spitzer's view in infrared light. It highlights the heat emitted by dust lanes in the galaxy where stars can form. The yellow color is Hubble's view in visible light. Most of this light comes from stars, and they trace the same spiral structure as the dust lanes. The blue color shows Chandra's view in X-ray light. Sources of X-rays include million-degree gas, exploded stars, and material colliding around black holes. Such composite images allow astronomers to see how features seen in one wavelength match up with those seen in another wavelength. It's like seeing with a camera, night vision goggles, and X-ray vision all at once. In the four centuries since Galileo, astronomy has changed dramatically. Yet our curiosity and quest for knowledge remain the same. So, too, does our wonder at the splendor of the universe. The International Year of Astronomy Great Observatories Image Unveiling is supported by the NASA Science Mission Directorate Astrophysics Division. The project is a

  19. The effectiveness of celebrities in conservation marketing.

    Science.gov (United States)

    Duthie, Elizabeth; Veríssimo, Diogo; Keane, Aidan; Knight, Andrew T

    2017-01-01

    Celebrities are frequently used in conservation marketing as a tool to raise awareness, generate funding and effect behaviour change. The importance of evaluating effectiveness is widely recognised in both marketing and conservation but, to date, little research into the effectiveness of celebrity endorsement as a tool for conservation marketing has been published. Using a combination of interviews and an online choice survey instrument, we investigated the extent to which a sample of UK-based conservation organisations, and other charities, evaluate their own usage of celebrity endorsement, and then carried out an experimental evaluation of a hypothetical marketing campaign. This experiment compared participants' willingness-to-engage (WTE) with, and recall of, a conservation message presented in versions of an advert featuring one of three prominent UK celebrities (David Beckham, Chris Packham or HRH Prince William) or a non-celebrity control treatment (featuring Crawford Allan, a director of TRAFFIC USA). We find that the organisations we interviewed did not routinely evaluate their marketing campaigns featuring celebrities. Furthermore, our experiment provides evidence that celebrity endorsement can produce both positive and negative effects. Participants were more willing to engage when presented with an advert featuring one of the three celebrities than the non-celebrity control, and WTE varied according to the characteristics of the celebrity and the respondent. However, celebrities were less effective at generating campaign message recall than non-celebrities. These findings suggest that celebrity endorsement should be used carefully. Further work is required to fully understand the role celebrity endorsers can play in conservation but, drawing on best practice from the field of marketing, this study introduces an approach to evaluation which could be applied more widely to improve the effectiveness of conservation marketing.

  20. The effectiveness of celebrities in conservation marketing.

    Directory of Open Access Journals (Sweden)

    Elizabeth Duthie

    Full Text Available Celebrities are frequently used in conservation marketing as a tool to raise awareness, generate funding and effect behaviour change. The importance of evaluating effectiveness is widely recognised in both marketing and conservation but, to date, little research into the effectiveness of celebrity endorsement as a tool for conservation marketing has been published. Using a combination of interviews and an online choice survey instrument, we investigated the extent to which a sample of UK-based conservation organisations, and other charities, evaluate their own usage of celebrity endorsement, and then carried out an experimental evaluation of a hypothetical marketing campaign. This experiment compared participants' willingness-to-engage (WTE with, and recall of, a conservation message presented in versions of an advert featuring one of three prominent UK celebrities (David Beckham, Chris Packham or HRH Prince William or a non-celebrity control treatment (featuring Crawford Allan, a director of TRAFFIC USA. We find that the organisations we interviewed did not routinely evaluate their marketing campaigns featuring celebrities. Furthermore, our experiment provides evidence that celebrity endorsement can produce both positive and negative effects. Participants were more willing to engage when presented with an advert featuring one of the three celebrities than the non-celebrity control, and WTE varied according to the characteristics of the celebrity and the respondent. However, celebrities were less effective at generating campaign message recall than non-celebrities. These findings suggest that celebrity endorsement should be used carefully. Further work is required to fully understand the role celebrity endorsers can play in conservation but, drawing on best practice from the field of marketing, this study introduces an approach to evaluation which could be applied more widely to improve the effectiveness of conservation marketing.

  1. Significant Decline in Celebrity Usage in Advertising

    DEFF Research Database (Denmark)

    Schimmelpfennig, Christian; Hollensen, Svend

    2016-01-01

    Over the decades, the use of celebrities in advertising has increased. Research suggests that in western countries between 20% and 30% of all advertising used celebrities in the late 1990s. During the past 10 years, however, the use of celebrities in advertising has plunged. This paper discusses...... why advertisers are turning away from using major celebrities in their campaigns, and what alternative individuals may be used instead of the celebrities....

  2. Antecedents of Taiwanese adolescents' purchase intention toward the merchandise of a celebrity: the moderating effect of celebrity adoration.

    Science.gov (United States)

    Chiou, Jyh-Shen; Huang, Chien-Yi; Chuang, Min-Chieh

    2005-06-01

    The purpose of the present study was to investigate the relative importance of adolescents' attitude toward an act (the degree to which the person had a favorable or unfavorable evaluation or appraisal of the act's behavior in question), perceived norm, and perceived behavioral control in predicting Taiwanese adolescents' intention to purchase the merchandise of a celebrity when they had different levels of celebrity adoration. The present results showed that the relative strengths of attitude toward the act and the perception of behavioral control in predicting purchase intention toward the merchandise of a celebrity were stronger for adolescents in the celebrity adoration group than for adolescents in the celebrity nonadoration group. On the other hand, the relative importance of the perceived norm in predicting the attitude toward the act and the purchase intention was stronger for adolescents in the celebrity nonadoration group than for adolescents in the celebrity adoration group.

  3. Celebrity Endorsement : Hidden factors to success

    OpenAIRE

    Saouma, Joulyana; Chabo, Dimed

    2005-01-01

    Abstract The use of celebrity endorsement strategy is nowadays more frequently used by marketers in order to increase their sales and thereby extend their market shares. Many celebrities are used in various marketing campaigns and in most cases; the use of celebrities as endorsers is seen from mainly positive aspects. This made the authors curious whether the negative aspects, that also exists when using celebrities as endorsers, affects consumers in their purchasing decisions when a celebrit...

  4. The Celebrity Scientists

    OpenAIRE

    Fahy, Declan

    2010-01-01

    This collective case study examines how four contemporary British scientists and popular science writers, Stephen Hawking, Richard Dawkins, Susan Greenfield and James Lovelock, are portrayed in mass media as celebrities. It finds that the scientists’ private and public lives merge in their representations, their images commodified and marketed by the cultural industries, their mediated personae embodying abstract ideas of truth and reason. The celebrity scientists base their authority on thei...

  5. Kids Sell: Celebrity Kids’ Right to Privacy

    Directory of Open Access Journals (Sweden)

    Seong Choul Hong

    2016-04-01

    Full Text Available The lives of celebrities are often spotlighted in the media because of their newsworthiness; however, many celebrities argue that their right to privacy is often infringed upon. Concerns about celebrity privacy are not limited to the celebrities themselves and often expand to their children. As a result of their popularity, public interest has pushed paparazzi and journalists to pursue trivial and private details about the lives of both celebrities and their children. This paper investigates conflicting areas where the right to privacy and the right to know collide when dealing with the children of celebrities. In general, the courts have been unsympathetic to celebrity privacy claims, noting their newsworthiness and self-promoted characteristic. Unless the press violates news-gathering ethics or torts, the courts will often rule in favor of the media. However, the story becomes quite different when related to an infringement on the privacy of celebrities’ children. This paper argues that all children have a right to protect their privacy regardless of their parents’ social status. Children of celebrities should not be exempt to principles of privacy just because their parents are a celebrity. Furthermore, they should not be exposed by the media without the voluntary consent of their legal patrons. That is, the right of the media to publish and the newsworthiness of children of celebrities must be restrictedly acknowledged.

  6. CERN's 60th anniversary celebrations: "Cook"ed to perfection

    CERN Multimedia

    CERN Bulletin

    2014-01-01

    On 29 September, CERN celebrated its 60th anniversary with a gala celebration. Hundreds of CERN staff members and users, dignitaries from CERN Member States and representatives of international organisations filled the marquee for a ceremony featuring speeches as well as music from the EU Youth Orchestra. CERN Recruitment Unit section leader Anna Cook was called in at the last minute to host the ceremony.   Anna had just got back from a run on her day off when she got the call. On the line CERN60 project leader Sascha Schmeling, Globe manager Bernard Pellequer and video editor Jacques Fichet had a problem. French-Swiss journalist Darius Rochebin, who had been pegged to host CERN's 60th anniversary ceremony, had been forced to cancel at the last minute, just three days before the event. Would Anna host the celebration – a ceremony to be attended by hundreds and broadcast around the world for all to see? After asking whether it was a joke, she said: “OK, I&rsquo...

  7. New CMS spokesperson: “An honour to be chosen to lead a spectacular collection of people”

    CERN Multimedia

    Achintya Rao

    2016-01-01

    Fermilab’s Joel Butler will take the reins of the CMS collaboration in September, after having been elected as its new spokesperson during the last CMS Week.   Joel Butler, new CMS spokesperson. (Image: Reidar Hahn/Fermilab) On 10 February, members of the CMS Collaboration Board, the “parliament” of the collaboration, held a ballot to appoint their next leader. The Board chose Joel Butler, who brings a wealth of experience – more than thirty years at Fermilab and more than ten of those with CMS – to this important management role, leading a collaboration of 3000 people from across the globe. High on Joel’s priority list is making sure that all collaborators are able to participate in the collaboration’s research easily and to the best of their abilities: “We need everybody to be involved in CMS, whether they’re big or small institutions,” he says in his office in CERN’s Building ...

  8. Impact of Celebrity Credibility on Advertising Effectiveness

    Directory of Open Access Journals (Sweden)

    Sadia Aziz

    2013-05-01

    Full Text Available Advertisers often make use of endorsers or representatives as trustworthy sources of persuasion for consumers' attitudes. Promotion of products through celebrities is a trendy advertising practice around the world. The present study judged the impact of celebrity credibility on advertising effectiveness in terms of consumer’s attitude towards the advertisement, attitude towards the brand and their purchase intention. This study also explored the differences of respondent’s responses towards the advertisements of brand through famous celebrities as well as unknown celebrities. Different TV advertisements were used for the experiment. Several statistical tools were applied to test the hypotheses and identify significant differences & the proposed relationships among the variables. Overall findings suggests that the respondents considered the famous celebrities of the brand as the most credible celebrities, having positive impact on consumers attitude towards the advertisement, attitude to the brand and their favorable purchase intentions as compare to the unknown celebrity with less credibility.

  9. A theoretical reflection of celebrity endorsement in Nigeria

    Directory of Open Access Journals (Sweden)

    Milford I Udo

    2015-07-01

    Full Text Available The use of celebrities such as movie stars, sports heroes, entertainers, music experts and all the likes as endorsers by marketers in promoting brand awareness, recognition, and preferences, has become the order of the day in advertising practices both in developed and developing economies. It therefore behooves on marketing professionals to design possible techniques to enhance its effective use by companies. This instigated the researchers to theoretically examine what celebrity endorsement is all about, celebrity-worship relationship and endorser effects, risks associated with the use of celebrity endorsement and celebrity endorsement selection criteria. A critical review of extant literature revealed that celebrity endorsement makes advertisement more memorable and the company in the short-run generates high brand awareness as well as an increase in market share. There are certain risks associated with celebrity endorsement such as negative publicity, overshadowing, multiple endorsement, over-endorsement, extinction and cost implications. The study indicated that, successful celebrity endorsement is a combination of attributes such as trustworthiness, expertise, similarity, familiarity, likeability, and a match between the celebrity and the message (brand,. To ensure the effective use of celebrity endorsement, the paper highlighted some strategic options.

  10. UI researchers celebrate latest milestone in construction of atom smasher

    CERN Multimedia

    2007-01-01

    University of Iowa researchers joined their U.S. and international colleagues Dec. 19 in celebrating a major construction mile-stone that brings them one step closer to the completion of the most powerful device ever designed to search for the basic build-ing blocks of matter.

  11. 13 September 2013 - Chairman of the Board of Directors of the von Karman Institute Kingdom of Belgium J.-P. Contzen visiting the ATLAS experimental cavern with ATLAS Former Spokesperson P. Jenni; visiting the LHC tunnel at Point 1 with Technology Department N. Delruelle and signing the guest book with Technology Department Head F. Bordry. International Relations Adviser T. Kurtyka present.

    CERN Multimedia

    Laurent Egli (visit)

    2013-01-01

    13 September 2013 - Chairman of the Board of Directors of the von Karman Institute Kingdom of Belgium J.-P. Contzen visiting the ATLAS experimental cavern with ATLAS Former Spokesperson P. Jenni; visiting the LHC tunnel at Point 1 with Technology Department N. Delruelle and signing the guest book with Technology Department Head F. Bordry. International Relations Adviser T. Kurtyka present.

  12. 14th March 2011 - Australian Senator the Hon. K. Carr Minister for Innovation, Industry, Science and Research in the ATLAS Visitor Centre with Collaboration Spokesperson F. Gianotti,visiting the SM18 area with G. De Rijk,the Computing centre with Department Head F. Hemmer, signing the guest book with Director-General R. Heuer with Head of International relations F. Pauss

    CERN Multimedia

    Jean-claude Gadmer

    2011-01-01

    14th March 2011 - Australian Senator the Hon. K. Carr Minister for Innovation, Industry, Science and Research in the ATLAS Visitor Centre with Collaboration Spokesperson F. Gianotti,visiting the SM18 area with G. De Rijk,the Computing centre with Department Head F. Hemmer, signing the guest book with Director-General R. Heuer with Head of International relations F. Pauss

  13. Tuesday 28 January 2014 - K. E. Huthmacher Ministerialdirektor Provision for the Future - Basic and Sustainability Research Federal Ministry of Education and Research (BMBF) visiting the stands with R. Heuer CERN Director-General on the occasion of the Inauguration of the Industrial Exhibition Germany@CERN and visiting the ATLAS Cavern with D. Charlton ATLAS Collaboration Spokesperson and R. Voss Head of International Relations.

    CERN Multimedia

    Pantelia, Anna

    2014-01-01

    Tuesday 28 January - K. E. Huthmacher Ministerialdirektor Provision for the Future - Basic and Sustainability Research Federal Ministry of Education and Research (BMBF) visiting the stands with R. Heuer CERN Director-General on the occasion of the Inauguration of the Industrial Exhibition Germany@CERN and visiting the ATLAS Cavern with D. Charlton ATLAS Collaboration Spokesperson and R. Voss Head of International Relations.

  14. UI researchers celebrate latest milestone in construction of atom smasher

    CERN Multimedia

    2007-01-01

    "University of Iowa researchers joined their U.S. and international colleagues De. 19 in celebrating a major construction mile-stone that brings them one step closer to the completion of the most powerful device ever designed to search for the basic build-ing blocks of matter." (1/2 page)

  15. Celebrating 25 Years of Student Mentoring | Poster

    Science.gov (United States)

    Most employees of NCI at Frederick have heard of the Werner H. Kirsten Student Intern Program (WHK SIP). The reason is simple—it has been wildly successful. And on Friday, April 22, the program will celebrate 25 years of mentoring and learning at the WHK SIP 25th Anniversary Symposium and Awards Ceremony. During the morning session, several former interns will talk about the impact that the WHK program has had on their lives. The afternoon session will begin with a panel of current and former mentors who will answer questions from students interested in the program and staff members interested in becoming mentors. Read more...

  16. Celebration of Scientific Anniversaries

    DEFF Research Database (Denmark)

    Berg, Rolf W.

    1997-01-01

    The discovery of the Electron 100 years ago by J.J.Thompson is celebrated. Details about the discovery is reviewed. A longer nonpublished article on the subject is available from the author.......The discovery of the Electron 100 years ago by J.J.Thompson is celebrated. Details about the discovery is reviewed. A longer nonpublished article on the subject is available from the author....

  17. Materialities of Law: Celebrity Production and the Public Domain

    Directory of Open Access Journals (Sweden)

    Esther Milne

    2009-12-01

    Full Text Available Celebrity production and consumption are powerful socio-economic forces. The celebrity functions as a significant economic resource for the commercial sector and plays a fundamental symbolic role within culture by providing a shared ‘vocabulary’ through which to understand contemporary social relations. A pivotal element of this allure is the process by which the celebrity figure is able to forge an intimate link with its audience, often producing public expressions of profound compassion, respect or revulsion. This process, however, is complicated by emerging participatory media forms whose impact is experienced as new conditions of possibility for celebrity production and consumption. As Marshall argues, video mash-ups of celebrity interviews, such as those of Christian Bale or Tom Cruise, are dramatically changing the relation between celebrity and audience (Marshall, 2006: 640. Meanings produced by these audience remixes challenge the extent to which a celebrity might control her image. So is the celebrity personality, therefore, a public or private commodity? Who owns the celebrity image within remix culture? Although the celebrity figure has been thoroughly researched in relation to its patterns of consumption; semiotic power; and industry construction; less attention has been focused on the forms of celebrity governance enabled by legislative and case law settings. How might the law deal with the significant economic and cultural power exercised within celebrity culture?

  18. 22 CFR 52.1 - Celebration of marriage.

    Science.gov (United States)

    2010-04-01

    ... 22 Foreign Relations 1 2010-04-01 2010-04-01 false Celebration of marriage. 52.1 Section 52.1 Foreign Relations DEPARTMENT OF STATE NATIONALITY AND PASSPORTS MARRIAGES § 52.1 Celebration of marriage. Foreign Service officers are forbidden to celebrate marriages. [31 FR 13546, Oct. 20, 1966] ...

  19. A worthy celebration

    CERN Multimedia

    2014-01-01

    What a couple of weeks this has been, with events ranging from cinema through music to TEDxCERN and the culminating celebration on Monday, the day that CERN turned 60. It has been a remarkable 60 years for CERN and the countries that support it. I think it is fair to say that we marked the milestone with dignity, passing the message of science as a driving force for peace.   Now that the anniversary month is over, the first thing I would like to do is say thank you. Thank you to all the people in the CERN community who contributed, and are still contributing, to marking the anniversary with events at CERN and around our Member States. We formally kicked off the celebrations in July with an event at UNESCO in Paris. For those who missed it, you can still watch it here. And the celebrations reached a magnificent conclusion with a fitting ceremony here at CERN on Monday. There were speeches that touched our hearts and minds, and a fantastic performance from the European Union Youth Orchestra, s...

  20. 14th September 2011 - US Under Secretary for Science, Department of Energy S. Koonin signing the guest book with Head of International Relations F. Pauss.

    CERN Multimedia

    2011-01-01

    CERN-HI-1109234 48, from left to right: ALICE Collaboration USA National Coordination J. Harris, ATLAS Collaboration Deputy Spokesperson A. Lankford, Head of International Relations F. Pauss, Under Secretary for Science, Department of Energy S. Koonin, Adviser for the US R. Voss, Special Assistant to Under Secretary for Science C. Lin, CMS Collaboration Deputy Spokesperson and Spokesperson elect 2012-2013 J. Incandela and LHC Collaboration S. Stone.During his tour of the LHC superconducting magnet test hall he saw one of the superconducting inner-triplet magnets contributed by Fermilab to the LHC. His visit also included the CMS, ATLAS and ALICE experiments as well as the CERN Control Centre.

  1. College Women's Responses to a Celebrity Health Disclosure.

    Science.gov (United States)

    Drizin, Julia H; Malcarne, Vanessa L; Schiaffino, Melody K; Wells, Kristen J

    2017-08-18

    Celebrities can have a powerful influence on people's health-related attitudes and behaviors, often by publicly disclosing their own personal health decisions. In May 2013, Angelina Jolie, an internationally recognized actress, director, and author, wrote an op-ed for the New York Times disclosing her decision to undergo a prophylactic double mastectomy to reduce her risk of breast cancer after learning that she carried the BRCA1 gene mutation. This cross-sectional study examined whether exposure to Angelina Jolie and her mastectomy disclosure and parasocial involvement (PSI) with Angelina Jolie were related to female college students' perceived risk of breast cancer and breast cancer screening intentions. Participants were 198 female undergraduate college students. Data were collected anonymously via an online questionnaire and analyzed using bivariate correlations and hierarchical linear regression analyses. Neither exposure to Angelina and her disclosure nor PSI with Angelina Jolie was related to participants' attitudes or behaviors related to breast cancer. However, having a family history of cancer was associated with more exposure to Angelina Jolie and her disclosure. Findings suggest that exposure to and PSI with a celebrity who has disclosed a health-related message may not be sufficient to motivate young women to change their health-related attitudes and behaviors. Future studies should explore how celebrities disclosing different types of health issues might influence the attitudes and behaviors of young women.

  2. 23rd June 2011 . US NASA Administrator General C. Bolden visiting the AMS control room with Collaboration Spokesperson S. Ting and CERN Director-General R. Heuer; Tree planting ceremony in front of building 946, Prevessin site, hosting the AMS control room (CERN-HI-1106159 01 -87)

    CERN Multimedia

    Maximilien Brice

    2011-01-01

    88-115: visiting CMS control centre in Meyrin with Collaboration Spokesperson-elect J. Incandela and on-shift scientists accompanied by Head of International Relations F. Pauss; 116-119: signature of photographs at the main building steps 120-136: with First Swiss Astronaut C. Nicollier at the main building steps.

  3. The ILOAT celebrated its 90th anniversary!

    CERN Multimedia

    Staff Association

    2018-01-01

    The beginning of a new year is an excellent opportunity to look back on the highlights of the previous year. The fast pace at which the CERN Staff Association has to handle current issues unfortunately left us with no time to present a jubilee that deserves to be brought to your attention, the 90th anniversary of the International Labour Organisation Administrative Tribunal (ILOAT), celebrated on 5 May 2017. [1]             Symposium in honour of the 90th anniversary of the Tribunal Image: Aung Lwin (International Labour Organization Photo Collection) https://www.flickr.com/photos/ilopictures/33828127984/in/album-72157683844343845/ On this occasion, two representatives of the CERN Staff Association participated in the symposium on the ”90 years of contribution to the creation of international civil service law”. Since 1947, the International Labour Organisation Administrative Tribunal (ILOAT) has heard complaints from serving and f...

  4. Celebrity chefs put their left cheek forward: Cover image orientation in celebrity cookbooks.

    Science.gov (United States)

    Lindell, Annukka K

    2017-09-01

    Portrait pose orientations influence perception: the left cheek is more emotionally expressive; females' right cheeks appear more attractive. Posing biases are established in paintings, photographs, and advertisements, however, book covers have not previously been examined. This paper assesses cover image orientation in a book genre that frequently features a cover portrait: the celebrity cookbook. If marketers intuitively choose to enhance chefs' emotional expressivity, left cheek poses should predominate; if attractiveness is more important, right cheek poses will be more frequent for females, with a left or no cheek bias for males. Celebrity cookbook covers (N = 493) were sourced online; identity, portrait orientation, photo type, and sex were coded. For celebrity cookbooks, left cheek covers (39.6%) were more frequent than right cheek (31.6%) or midline covers (28.8%); sex did not predict pose orientation. An interaction between photo type and sex bordered on significance: photo type did not influence females' pose orientation; for males, the left cheek bias present for head and torso images was absent for full body and head only photos. Overall, the left cheek bias for celebrity cookbook covers implies that marketers intuitively select images that make the chefs appear happier and/or more emotionally expressive, enhancing engagement with the audience.

  5. Effectiveness of radio spokesperson's gender, vocal pitch and accent and the use of music in radio advertising

    Directory of Open Access Journals (Sweden)

    Josefa D. Martín-Santana

    2015-07-01

    Full Text Available The aim of this study is to analyze how certain voice features of radio spokespersons and background music influence the advertising effectiveness of a radio spot from the cognitive, affective and conative perspectives. We used a 2 × 2 × 2 × 2 experimental design in 16 different radio programs in which an ad hoc radio spot was inserted during advertising block. This ad changed according to combinations of spokesperson's gender (male–female, vocal pitch (low–high and accent (local–standard. In addition to these independent factors, the effect of background music in advertisements was also tested and compared with those that only had words. 987 regular radio listeners comprised the sample that was exposed to the radio program we created. Based on the differences in the levels of effectiveness in the tested voice features, our results suggest that the choice of the voice in radio advertising is one of the most important decisions an advertiser faces. Furthermore, the findings show that the inclusion of music does not always imply greater effectiveness.

  6. CERN Courier celebrates 50th anniversary

    CERN Multimedia

    2009-01-01

    "(…) An information paper intended to help every staff member to feel at home in the Organization and to maintain the ideal of European co-operation and the team spirit which are essential to the achievement of our final aim: scientific research on an international scale." This quote is taken from the preface of the first issue of the CERN Courier, published in August 1959. "In 50 years, the CERN Courier has changed a lot. It has broadened its scope to become an international magazine on high-energy physics and its readership has grown from a few thousand internal readers to more than 25 000 readers across the world", says Christine Sutton, the present editor of the magazine. The CERN Courier is commemorating its anniversary with a special July/August issue celebrating the past 50 years. "We’ve reproduced the original edition in its entirety", explains Sutton. "It’s amazing to me how much the first editor, Roger Anthoine, achieved in jus...

  7. DIFFERENTIAL EFFECT OF NATIONAL VS. REGIONAL CELEBRITIES ON CONSUMER ATTITUDES

    OpenAIRE

    Varsha JAIN; Subhadip ROY; Abhishek KUMAR; Anusha KABRA

    2010-01-01

    The present study explores the differential effects of having a National/Regional celebrity in an advertisement/ endorsement. More specifically the study intends to find out whether a National celebrity would have a more favorable impact on consumer attitudes than a Regional celebrity when endorsing the same product. Experimental design was used as the research methodology. A 3 (National Celebrity/Regional Celebrity/No Celebrity) X 2 (High/Low Involvement Product) design was conducted on stud...

  8. 28 August 2013 - Ambassador Extraordinary and Plenipotentiary Permanent Representative of Ireland to the United Nations Office and specialized institutions in Geneva Mr G. Corr signing the guest book with CERN Director-General R. Heuer; visiting the LHCb experimental area with LHCb Collaboration Spokesperson P. Campana and visiting the LHC tunnel at Point 8 with International Relations Adviser for Ireland E. Tsesmelis. Accompanied throughout by R. McNulty.

    CERN Multimedia

    Jean-Claude Gadmer

    2013-01-01

    28 August 2013 - Ambassador Extraordinary and Plenipotentiary Permanent Representative of Ireland to the United Nations Office and specialized institutions in Geneva Mr G. Corr signing the guest book with CERN Director-General R. Heuer; visiting the LHCb experimental area with LHCb Collaboration Spokesperson P. Campana and visiting the LHC tunnel at Point 8 with International Relations Adviser for Ireland E. Tsesmelis. Accompanied throughout by R. McNulty.

  9. 21 March 2011 - South African Ministry of Science and Technology, Department of Science and Technology (DST) Director General P. Mjwara signing the guest with Head of International Relations F. Pauss and Adviser J. Ellis and ALICE Collaboration Spokesperson P. Giubellino and J. Cleymans; in the CERN control centre with R. Steerenberg; visiting ALICE surface exhibition with P. Giubellino and LHC superconducting magnet test hall with L. Bottura.

    CERN Multimedia

    Maximilien Brice

    2011-01-01

    21 March 2011 - South African Ministry of Science and Technology, Department of Science and Technology (DST) Director General P. Mjwara signing the guest with Head of International Relations F. Pauss and Adviser J. Ellis and ALICE Collaboration Spokesperson P. Giubellino and J. Cleymans; in the CERN control centre with R. Steerenberg; visiting ALICE surface exhibition with P. Giubellino and LHC superconducting magnet test hall with L. Bottura.

  10. 6 January 2011 - Extraordinary and plenipotentiary Ambassador M. Kovačič, Permanent Representative of the Republic of Slovenia to the United Nations Office and other international Organisations at Geneva (and Permanent Mission Staff)signing the guest book with CERN Director-General R. Heuer; in the ATLAS visitor centre, ATLAS underground area and LHC tunnel with Collaboration Spokesperson F. Gianotti and Adviser T. Kurtyka.

    CERN Multimedia

    Jean-Claude Gadmer

    2011-01-01

    6 January 2011 - Extraordinary and plenipotentiary Ambassador M. Kovačič, Permanent Representative of the Republic of Slovenia to the United Nations Office and other international Organisations at Geneva (and Permanent Mission Staff)signing the guest book with CERN Director-General R. Heuer; in the ATLAS visitor centre, ATLAS underground area and LHC tunnel with Collaboration Spokesperson F. Gianotti and Adviser T. Kurtyka.

  11. Society News: GJI celebrates student authors; Celebrating 5000 years of astronomy at Stonehenge; New Fellows; Council nominations; NAM website opens; Going public;

    Science.gov (United States)

    2010-02-01

    Geophysical Journal International has announced the winners of its 2009 Student Author Awards for the best papers in the field with young scientists as lead authors. The RAS and English Heritage celebrated the close of IYA2009 at Stonehenge from 16-19 December, with an event bringing archaeologists and astronomers together on the site to talk to the public. The following were elected to Fellowship of the Society on 11 December 2009:

  12. Bosons & More: Celebrating CERN / Part 2

    CERN Multimedia

    Team, CERN

    2013-01-01

    The "Bosons & More" event for CERN people this evening celebrated the success of the Open Days, and the exceptional achievements of the Large Hadron Collider (LHC). The British progressive rock band the Alan Parsons Live Project lead the celebrations until late in the night.

  13. Unpacking celebrity brands through unpaid market communications

    OpenAIRE

    Davies, Fiona; Slater, Stephanie

    2015-01-01

    This paper explores the role of unpaid communications (newspaper and online reporting, blogs, associated comments and tweets) in informing consumer decisions on celebrity brands. The research tests “the old model of celebrity endorsement” (Chahal, 2013) in a new context using new media. Despite the ample literature (Erdogan, 1999; Keller, 2008) on celebrity appeal, the impact of unpaid messages remains underexplored. The paper addresses this gap, confirming that unpaid messages in relation to...

  14. 15th December 2010 - World Intellectual Property Organization Director-General F. Gurry signing the guest book with CERN Director-General R. Heuer; visiting CMS control room, experimental cavern and LHC tunnel with Collaboration Deputy Spokesperson J. Incandela, accompanied by M. Bona.

    CERN Multimedia

    Maximilien Brice

    2010-01-01

    CERN-HI-1012325 36, from left to right: WIPO Arbitration and Mediation Center, Global Issues Sector Director E. Wilbers; CERN Adviser, Relations with International Organisations, M. Bona; CMS Collaboration Deputy Spokesperson, University of California Santa Barbara J. Incandela; WIPO Deputy Director General, Global Issues Sector J. C. Wichard; WIPO Director-General F. Gurry; WIPO Executive Director and Chief of Staff, Office of the Director General N. Prasad.

  15. Disclosing celebrity endorsement in a television program to mitigate persuasion: how disclosure type and celebrity credibility interact

    NARCIS (Netherlands)

    Dekker, K.; van Reijmersdal, E.A.

    2013-01-01

    This experiment (N = 165) examined the effects of two aspects of in-program celebrity endorsement on brand attitudes and product claim acceptance: credibility of the celebrity and the effects of disclosure types. Although there is an increasing call for endorsement disclosures, the effects of these

  16. Celebrity smile esthetics assessment: Smile angulation.

    Science.gov (United States)

    Koidou, Vasiliki P; Rosenstiel, Stephen F; Rashid, Robert G

    2017-05-01

    Whether deviations in the angulation discrepancy between the intercanine and interpupillary line significantly affect attractiveness is unknown. The purpose of this prospective study was to quantify dental and facial esthetics to determine whether smile angulation discrepancies in individuals identified as having attractive smiles are smaller than those in the average population. An Internet search for "best smile" and "celebrity" identified 108 celebrities (Test group). Photographs showing smiles within 10 degrees of a frontal view were gathered. In mannequin testing, small head rotation (line was measured using computer software. Groups were compared using the Mann-Whitney U test (α=.05). Usable photographs were obtained for 94 celebrities (62 women, 32 men) and were compared with photographs of 97 dental students (54 women, 43 men). Significant (P.05). Celebrities identified as having "best smile" had significantly smaller mean angulation discrepancies than the control group. Copyright © 2016 Editorial Council for the Journal of Prosthetic Dentistry. Published by Elsevier Inc. All rights reserved.

  17. Drug-related celebrity deaths: A cross-sectional study.

    Science.gov (United States)

    Just, Johannes M; Bleckwenn, Markus; Schnakenberg, Rieke; Skatulla, Philipp; Weckbecker, Klaus

    2016-12-09

    Celebrities are at risk for premature mortality as well as drug-related death. Despite being a vulnerable patient group, celebrities influence people's health behaviours through biological, psychological and social processes. Therefore, celebrity endorsement of the topic could be one way to challenge the current "opioid endemic". Our aim was to better understand the factors surrounding drug-related celebrity deaths by investigating the incidence as well as substances used between 1970 and 2015 using a cross-sectional study design. We searched public databases for drug-related celebrity deaths between 1970 and 2015. They were categorized for sex, profession, age at death, year of death and substances involved. The main outcome measures are descriptive values including number of drug deaths per year and substances involved. Secondary outcome measures are analytical questions to examine whether and which factors influence age at death and year of death (e.g. type of substance use disorder). We identified 220 celebrities who died a drug-related death with a clear indication of involved substances between 1970 and 2015. The average age at death was 38.6 years; 75% were male. Most celebrities died between the age of 25 and 40. The number of drug-related deaths increased in the 21st century, with a significant increase in the use of prescription opioids. Deaths involving prescription opioids and heroin were associated with a significantly lower mean age at death compared to deaths where these substances were not involved. Compared to the 20th century, the total number of celebrities who died from a drug-related death in the 21st century increased, possibly due to an increased involvement of prescription opioids. Negative effects on individual health decisions of celebrity's followers could be the result.

  18. 18 December 2012 -Portuguese President of FCT M. Seabra visiting the Computing Centre with IT Department Head F. Hemmer, ATLAS experimental area with Collaboration Spokesperson F. Gianotti and A. Henriques Correia, in the LHC tunnel at Point 2 and CMS experimental area with Deputy Spokesperson J. Varela, signing an administrative agreement with Director-General R. Heuer; LIP President J. M. Gago and Delegate to CERN Council G. Barreia present.

    CERN Multimedia

    Samuel Morier-Genoud

    2012-01-01

    18 December 2012 -Portuguese President of FCT M. Seabra visiting the Computing Centre with IT Department Head F. Hemmer, ATLAS experimental area with Collaboration Spokesperson F. Gianotti and A. Henriques Correia, in the LHC tunnel at Point 2 and CMS experimental area with Deputy Spokesperson J. Varela, signing an administrative agreement with Director-General R. Heuer; LIP President J. M. Gago and Delegate to CERN Council G. Barreia present.

  19. The Face Management Challenges of Sport Celebrity

    Directory of Open Access Journals (Sweden)

    Diana-Luiza DUMITRIU

    2015-03-01

    Full Text Available While gaining centrality within the sport field, media accelerated its commodification process and facilitated sport actors becoming competitive on the celebrity market. The aim of this paper is to discuss the reconfiguration that the celebrity logic brought in terms of the mere condition of the sport actor and the face management challenges and remedial strategies that he has to cope with. I will thus focus on two main dimensions that I find to be constitutive for the celebrity status: one related to the augmented media exposure that sport stars are subject to and to the corollary symbolic reconfiguration of the boundaries between his public and his private life, and the second one related to the vulnerability that comes along with the new visibility of the complex repertoire of identities and social roles performed by the sport actors. Within this last dimension of the sport-related celebrity cycle of promotion, I will lay stress not only on the face threatening aspects for the sport stars, but also on the vulnerability transfer within the affinal branding network and the challenges it could bring for the brands that chose to associate their image with a sport celebrity. Thus, I argue that the kaleidoscopic public figures of sport celebrities requires high impression management involvement on their part, as well as more caution on the marketeers part.

  20. Celebrity endorsements of cancer screening.

    Science.gov (United States)

    Larson, Robin J; Woloshin, Steven; Schwartz, Lisa M; Welch, H Gilbert

    2005-05-04

    Celebrities often promote cancer screening by relating personal anecdotes about their own diagnosis or that of a loved one. We used data obtained from a random-digit dialing survey conducted in the United States from December 2001 through July 2002 to examine the extent to which adults of screening age without a history of cancer had seen or heard or been influenced by celebrity endorsements of screening mammography, prostate-specific antigen (PSA) testing, or sigmoidoscopy or colonoscopy. The survey response rate was 72% among those known to be eligible and 51% among potentially eligible people accounting for those who could not be contacted. A total of 360 women aged 40 years or older and 140 men aged 50 years or older participated in the survey. Most respondents reported they "had seen or heard a celebrity talk about" mammography (73% of women aged 40 years or older), PSA testing (63% of men aged 50 years or older), or sigmoidoscopy or colonoscopy (52% of adults aged 50 years or older). At least one-fourth of respondents who had seen or heard a celebrity endorsement said that the endorsement made them more likely to undergo mammography (25%), PSA testing (31%), or sigmoidoscopy or colonoscopy (37%).

  1. Celebrity Endorsements: Influence and Effectiveness on consumers’ purchase intentions.

    OpenAIRE

    Devidasani, Neha

    2010-01-01

    In today’s world, celebrity endorsements have become one of the most popular marketing techniques that advertisers opt for. Consumers today are fascinated and mesmerized by celebrities. Advertisers take advantage of this fascination and rope in celebrities such as movie stars, singers, athletes etc in endorsing their brand or product in order to influence the purchase decisions of consumers. Although celebrity endorsements have become a highly used advertising technique these days, adver...

  2. Celebrate Theatre!

    Science.gov (United States)

    Schlesinger, Sarah; Garrett, Sherrye Dee

    Developed in celebration of the 100th anniversary of the Broadway theater, this guide provides activities that encourage middle, junior, and senior high school students to use newspapers to answer questions about 22 plays. Detailed lesson plans are included for three Broadway hits: "Cats,""Les Miserables," and "Jelly's…

  3. Social Network Sites, Friends, and Celebrities: The Roles of Social Comparison and Celebrity Involvement in Adolescents’ Body Image Dissatisfaction

    Directory of Open Access Journals (Sweden)

    Shirley S. Ho

    2016-08-01

    Full Text Available This study applies the social comparison theory to examine the effects of adolescents’ engagement in comparison with friends and celebrities on social network sites (SNSs on (a their body image dissatisfaction (BID and (b their drive to be thin (DT or muscular (DM. The study also examines celebrity involvement as an antecedent of the outcome variables. Data were collected through a survey of 1,059 adolescents in Singapore. Regression analyses indicate that SNSs use was related to adolescents’ BID. Specifically, social comparison with friends on SNSs was significantly associated with adolescents’ BID, DT, and DM. Gender differences were also observed—social comparison with celebrities was significantly associated with BID and DT among female adolescents. Celebrity involvement was significantly associated with male BID. Theoretical and practical implications were discussed.

  4. The Construction of Consumers’ Self-esteem through Celebrity Culture

    OpenAIRE

    Xenophontos, Eleonora

    2011-01-01

    This thesis offers a new perspective to consumers and their connection to celebrities. Consumers’ inner psychology, their sense of self and more particularly their self-esteem is examined as to how it can relate to the world of celebrities. The central question to this was whether there is indeed an association between consumers and the luxurious lives of stars. According to this research, celebrity endorsements and negative celebrity images do not fully influence the decision making or the c...

  5. Celebrating Multiple Literacies with Harry Potter

    Science.gov (United States)

    Arter, Lisa

    2009-01-01

    The secret to a good celebration is to involve as many students as possible and to give them genuine responsibilities and encouragement to be creative. Literacy celebrations offer students, and teachers, the opportunity to have fun and show off what they have learned during their deeper exploration of various literacy studies. The author conjures…

  6. Copycat Suicide Induced by Entertainment Celebrity Suicides in South Korea

    Science.gov (United States)

    Jang, Soo Ah; Sung, Ji Min; Park, Jin Young

    2016-01-01

    Objective Throughout the past several years, there have been a number of entertainment celebrity suicides in South Korea. The aim of this study was to investigate the clustering of suicides following celebrities' suicides in South Korea from 2005 to 2008, particularly according to certain characteristics. Methods Seven celebrity suicides were examined and defined using the Korean Integrated Newspaper Database System (KINDS) and from these, we considered four affected periods occurring 28 days after each celebrity's suicide. A Poisson time-series autoregression model was used to estimate the relative risk of the total suicide number for each affected period from 2005 to 2008. Logistic regression analysis was performed to investigate whether there were specific increases in the numbers of suicides in subgroups matching each celebrity. Results There were significant increases in the risk of suicide during the affected periods. Remarkable increases were found in the subgroups matching each celebrity, especially in the group in which all factors (sex, age, and method) were similar. Conclusion This study provides confirmation that a significant copycat effect was induced by these celebrities' suicides, especially among people who identified more with the celebrities. This implies that countermeasures for upright media coverage of celebrity suicides should be discussed and practiced properly in South Korea. PMID:26766949

  7. IDRC Bulletin — International Women's Day 2018 | IDRC ...

    International Development Research Centre (IDRC) Digital Library (Canada)

    In this issue we celebrate women worldwide. Women wearing traditional Darfuri outfits participate at the parade. International Women's Day 2018. Empowering women. In recognition of International Women's Day, we invite you to celebrate women's accomplishments and to learn more about the challenges they face ...

  8. 10 years with TAPS

    International Nuclear Information System (INIS)

    Loehneer, H.

    1997-01-01

    During the IV TAPS (two arm photon spectrometer) workshop held at Mont Saint Odile near Strasbourg the third of September, the TAPS collaboration celebrated its 10. anniversary. At this occasion a compilation entitled 'The first 10 years with TAPS' was issued. The foreword of the spokesperson of the TAPS collaboration is presented. (K.A.)

  9. A new model of how celebrity endorsements work: attitude toward the endorsement as a mediator of celebrity source and endorsement effects

    OpenAIRE

    Bergkvist, Lars; Hjalmarson, Hanna; Mägi, Anne W.

    2015-01-01

    This research introduces attitude towards the endorsement as a mediating variable in the relationships between celebrity source and endorsement factors and brand attitude. It also includes perceived celebrity motive, a variable rarely studied in the previous literature, as an endorsement factor. In a survey study, respondents evaluated four celebrity endorsement campaigns. Mediation analyses show that attitude towards the endorsement mediates the effects of three variables on brand attitude; ...

  10. Producing Reality Stardom: Constructing, Programming, and Branding Celebrity on Reality Television

    OpenAIRE

    Giggey, Lindsay Nicole

    2017-01-01

    The popular preoccupation with celebrity in American culture in the past decade has been bolstered by a corresponding increase in the amount of reality programming across cable and broadcast networks that centers either on established celebrities or on celebrities in the making. This dissertation examines the questions: How is celebrity constructed, scheduled, and branded by networks, production companies, and individual participants, and how do the constructions and mechanisms of celebrity i...

  11. Celebrity politics: the politics of late modernity?

    NARCIS (Netherlands)

    Marsh, D.; t Hart, P.; Tindall, K.

    2010-01-01

    The academic literature on celebrity politics is rarely systematic; more often it is superficial and anecdotal. In addition, most of the literature focuses either upon classifying different types/categories of celebrity politicians and their roles in politics, or upon the question of whether the

  12. Girls make sense: girls, celebrities and identities

    NARCIS (Netherlands)

    Duits, L.; van Romondt Vis, P.

    2009-01-01

    Combining intertextual, audience and feminist perspectives, this article investigates how young girls make meaning from celebrities. Based on focus group interviews with Dutch girls aged 12—13, it argues that girls' talk about celebrities functions as an identity tool in the reflexive project of the

  13. Study of Consumer Attitudes Toward Television Advertising Using Celebrity Endorser

    Directory of Open Access Journals (Sweden)

    Asmirandi Noor Hudha

    2011-03-01

    Full Text Available This research analyzed how the attractiveness of a celebrity endorser is able to influ-ence customers’ brand choice behavior and how customers perceive celebrity-based television advertising. The study is based on an empirical research approach, which use a convenience sample of 150 students who lives in Yogyakarta. The respondents rate the attractiveness of ce-lebrity-based on television advertising and the influence of celebrity-based television advertis-ing on consumers’ brand choice behavior. The sample of advertisement in this research is XL television advertising which is featuring Raffi Ahmad, a famous celebrity. The data evaluated by using several statistical techniques, including Descriptive analysis, and Analysis of Variance (One Sample t-Test Based on the research findings and the analysis, it is proved that the ce-lebrity-based television advertising has positively attracted the consumers. As a consequence, this response significantly influences the consumers’ brand choice behavior. It can be con-cluded that the attractiveness of celebrity-based on television advertising is likely to have a positive relationship to consumers and celebrity-based television advertising is likely to have a positive influence toward consumers’ brand choice behavior.Keywords:    celebrity concept, power of celebrity endorsement, attitude towards the ad and brand, endorser selection criteria

  14. Multiple Brand Celebrity Endorsement: Případová studie David Beckham

    OpenAIRE

    Hiblerová, Adéla

    2017-01-01

    The Bachelor's Thesis on the topic of Multiple Brand Celebrity Endorsement: David Beckham Case Study focuses primarily on the issue of multiple endorsement of a number of brands by one celebrity. To be able to put this topic into perspective does this thesis begin with a description of celebrity endorsement as itself, defines 'celebrity', and also introduces various approaches towards cooperation of a celebrity and a brand in general. Consequently, reasons for and risks of such cooperation ar...

  15. Local Celebrity Endorsement : Can You Go Far by Staying Close?

    OpenAIRE

    Ekberg, Sara; Mellgård, Linn; Micko, Magdalena

    2010-01-01

    Celebrity endorsement consists of a written or spoken statement from a publicly known person, proclaiming the benefits of some product or service. Previous research on celebrity endorsement has proved it very successful in promoting brands or companies. Even though many marketing strategies exist, it can be especially effective for newly started ventures to apply celebrity endorsement in their approach. While celebrity endorsement may be a good way to overcome weaknesses, such as liability of...

  16. Celebrity and contemporary context

    Directory of Open Access Journals (Sweden)

    Paula Guimarães Simões

    2014-12-01

    Full Text Available This paper discusses the hermeneutic power of a celebrity (seen from the concept of event, seeking to understand what it reveals about the contemporary context. Based on this premise, we attempt to recognize some aspects of contemporary social life that emerge from the trajectory of a specific celebrity: the former soccer player Ronaldo Fenômeno. This analysis brings to light the hermeneutic power of Ronaldo, i.e., how his life story reveals characteristics of contemporary social life. Individualism, machismo, emphasis on a heteronormative ideal, shifts in the construction of romantic relationships, and the overlapping spheres of public and private life, are some important aspects of contemporary society revealed by this analysis.

  17. 8 July 2011 - Kingdom of Lesotho Minister of Education and Training M. Khaketla in the ATLAS visitor centre with Collaboration Former Spokesperson P. Jenni.

    CERN Multimedia

    Jean-Claude Gadmer

    2011-01-01

    The delegation included Motsoakapa Makara, principal secretary for the ministry of education and training, Mefane Lintle, Lesotho delegate, and Moshe Anthony Maruping, Lesotho ambassador, visited the ATLAS visitor centre with Peter Jenni, former ATLAS spokesperson.

  18. Commemorating Misadventures, Celebrating Collaborations

    Centers for Disease Control (CDC) Podcasts

    Byron Breedlove, Managing Editor of Emerging Infectious Diseases journal, reads his February 2018 cover essay, "Commemorating Misadventures, Celebrating Collaborations" and discusses a sketch by Picasso and zoonoses.

  19. ICSU celebrates 75 years with a new Strategic Plan

    Institute of Scientific and Technical Information of China (English)

    Thomas Rosswall; Carthage Smith

    2006-01-01

    @@ In 2006, ICSU celebrates 75 years of supporting international, interdisciplinary science. 2006 is a doubly significant year for ICSU as it also marks the start of the first ever ICSU Strategic Plan, 2006-2011, which signals both a new vision and a new mode of operation for the Council. This plan is the culmination of an extensive review and consultation exercise that involved the entire ICSU membership. It was unanimously endorsed by the ICSU General Assembly,including IUGS, which met in Suzhou, China in October 2005.

  20. Popular Music Celebrity Endorsements in Food and Nonalcoholic Beverage Marketing.

    Science.gov (United States)

    Bragg, Marie A; Miller, Alysa N; Elizee, Juleen; Dighe, Shatabdi; Elbel, Brian D

    2016-07-01

    Food and beverage marketing has been associated with childhood obesity. We quantified the number and type of food or beverage brands promoted by music celebrities, assessed the nutritional quality of the products, and examined Teen Choice Award data to assess the celebrities' popularity among adolescents. This was a descriptive study. A list of music celebrities associated with the 2013 and 2014 Billboard Hot 100 Chart, which ranks songs according to sales and radio impressions, was compiled. Data on celebrity endorsements were gathered from official company Web sites, YouTube commercials, an advertising database, and media reports. Nutritional quality of foods was assessed according to the Nutrient Profile Index, whereas nonalcoholic beverages were evaluated based on calories from added sugar. Teen Choice Award nominations were used to measure the celebrities' popularity among adolescents. Of the 590 endorsements made by the 163 celebrities in the sample, consumer goods (eg, fragrances, makeup) represented the largest endorsement category (26%), followed by food and beverage (18%) and retail (11%). Sixty-five celebrities were collectively associated with 57 different food and beverage brands owned by 38 parent companies. Of these 65 celebrities, 53 (81.5%) had ≥1 Teen Choice Award nomination. Forty-nine (71%) of the 69 nonalcoholic beverage references promoted sugar-sweetened beverages. Twenty-one (80.8%) of the 26 endorsed foods were energy dense and nutrient poor. Baauer, will.i.am, Justin Timberlake, Maroon 5, and Britney Spears had the most food and beverage endorsements. This study demonstrates that music celebrities who are popular among adolescents endorse energy-dense, nutrient-poor products. Copyright © 2016 by the American Academy of Pediatrics.

  1. CELEBRITY ENDORSEMENTS AND PRODUCT PERFORMANCE: A STUDY OF NIGERIAN CONSUMER MARKETS

    Directory of Open Access Journals (Sweden)

    Omotayo OYENIYI

    2014-06-01

    Full Text Available The Nigerian economy has experienced increased launching of consumer products; this is occasioned by the level of competition in the country. As such consumers are exposed to large number of product-related communication messages in primetime television and newspaper content. One commonly strategy adopted by manufacturers of consumer products is the use of celebrity endorsement with it attendance cost and other risks. The main objective of this study is to establish if there is a relationship between brand positioning, purchasing decisions, brand equity and celebrity endorsement. A survey of 142 respondents was used and the data was analyzed with Structural Equation Model. The results indicate that trust, level of expertise and the fit between the celebrity and the product have positive impact on product performance. However, it was discovered that attractiveness of the celebrity and the similarities between the celebrity and the receiver has little effect on product performance. Therefore, organizations desirous of making use of celebrity in promoting their products should evaluate the attributes of the celebrities that will enhance product performance.

  2. BRAND POSITIONING THROUGH CELEBRITY ENDORSEMENT - A REVIEW CONTRIBUTION TO BRAND LITERATURE

    Directory of Open Access Journals (Sweden)

    Abdullah Malik

    2014-10-01

    Full Text Available The use of celebrities in marketing communications has become the practice of the major companies in the emplacement of the brand in the mind of consumers. Firms are making vast investments in hiring celebrities for positioning of brands by making organizations with endorser qualities such as trustworthiness, attractiveness and expertise. In the backdrop, this paper seeks to explore the variables of brand positioning through sports celebrity endorsement. Secondly, to propose the model through merging the sport celebrity endorsement constructs with brand positioning constructs by drawing together and to develop the scale for measuring brand positioning through celebrity endorsement based on existing literature

  3. 9 February 2012 - Permanent Representative of the Kingdom of Spain to the United Nations Office at Geneva and other International Organisations, Ambassador A. Santos Maraver signing the guest book with CERN Director-General; in the CERN Control Centre with N. Catalan; visiting the LHC tunnel at Point 5 and CMS underground experimental area with Collaboration Spokesperson J. Incandela; throughout accompanied by Adviser J. Salicio Diez and Former Physics Deputy Department Head L. Alvarez Gaumé.

    CERN Multimedia

    Visual Media Office

    2012-01-01

    9 February 2012 - Permanent Representative of the Kingdom of Spain to the United Nations Office at Geneva and other International Organisations, Ambassador A. Santos Maraver signing the guest book with CERN Director-General; in the CERN Control Centre with N. Catalan; visiting the LHC tunnel at Point 5 and CMS underground experimental area with Collaboration Spokesperson J. Incandela; throughout accompanied by Adviser J. Salicio Diez and Former Physics Deputy Department Head L. Alvarez Gaumé.

  4. Data on customer perceptions on the role of celebrity endorsement on brand preference

    Directory of Open Access Journals (Sweden)

    Ayodotun Stephen Ibidunni

    2018-06-01

    Full Text Available This research presents data on the effect of celebrity endorsement on consumers’ brand preference. Copies of structured questionnaire were administered to 384 customers of telecommunication industry. Using descriptive, correlation and regression statistical analysis, the data revealed that celebrity image has an effect on consumer brand loyalty, celebrity trustworthiness has an influence on consumer brand association. More so, the relationship between celebrity expertise and perceived quality of the product was established. Keywords: Celebrity endorsement, Consumer brand preference, Brand association, Brand loyalty, Celebrity image

  5. Trends in Media Reports of Celebrities' Breast Cancer Treatment Decisions.

    Science.gov (United States)

    Sabel, Michael S; Dal Cin, Sonya

    2016-09-01

    Although the increasing use of bilateral mastectomies is multifaceted, one source of influence may be the media, including coverage of celebrity breast cancer treatment. We examined trends in media reporting that might impact decision making among women with breast cancer. We performed searches of two comprehensive online databases for articles from major U.S. print publications mentioning celebrities and terms related to the word "breast" and terms related to cancer treatment. Automated analysis using custom-created dictionaries was used to determine word frequencies over time. An analysis of net media tone was conducted using Lexicoder Sentiment Dictionaries. Celebrity breast cancer media reports significantly increased since 2004 (p celebrity had bilateral mastectomies than unilateral mastectomy or breast conservation (44.8 vs 26.1 %, p celebrities undergoing bilateral mastectomy for cancer had no mention of genetics, family history, or risk. Media reports of celebrity breast cancer present a bias toward bilateral mastectomies in both frequency and tone. This may sway public opinion, particularly when factors such as risk and genetics are excluded. Surgeons need to work with the media to improve cancer reporting and identify methods to better educate patients prior to surgical consultations.

  6. Celebrating Lady Liberty's Centennial.

    Science.gov (United States)

    Fowler, Charles B.

    1986-01-01

    The year 1986 marks the one hundredth birthday of the Statue of Liberty. The centennial provides an appropriate occasion for musical celebration. A list of musical compositions that teachers can use are provided. Difficulty level is indicated. (RM)

  7. Rwanda National Days Celebrations and Racist Propaganda (1962 ...

    African Journals Online (AJOL)

    This article addresses the link between Rwanda national days celebrations and a racist propaganda between 1962 and 1982. It states a problem to know whether the political messages on the national days celebrations conveyed a democratic message or a racist propaganda. First, it explores a theoretical theory related to ...

  8. Impact of Celebrity Credibility on Advertising Effectiveness

    OpenAIRE

    Sadia Aziz; Usman Ghani; Abdullah Niazi

    2013-01-01

    Advertisers often make use of endorsers or representatives as trustworthy sources of persuasion for consumers' attitudes. Promotion of products through celebrities is a trendy advertising practice around the world. The present study judged the impact of celebrity credibility on advertising effectiveness in terms of consumer’s attitude towards the advertisement, attitude towards the brand and their purchase intention. This study also explored the differences of respondent’s responses towards t...

  9. Perceived Efficacy and Intentions Regarding Seeking Mental Healthcare: Impact of Deepika Padukone, A Bollywood Celebrity's Public Announcement of Struggle with Depression.

    Science.gov (United States)

    Jain, Parul; Pandey, Uma Shankar; Roy, Enakshi

    2017-08-01

    The current research examines the impact of Deepika Padukone's (one of the most popular Bollywood celebrities) public announcement of struggle with depression on people's perceived efficacy and intentions to seek help for mental healthcare. A survey conducted with 206 participants from India, the country with the highest depression rates in the world, revealed that parasocial interaction with the celebrity mediated the effect of exposure on intentions and efficacy perceptions regarding seeking mental healthcare. Our study expands the research on celebrity influence on health conditions in an international realm and in a mental health context. The findings have immense practical implications and may raise awareness about mental health in India given the popularity and reach of Bollywood among audiences in India and beyond, the level of stigmatization attached to mental health issues in India, and the lack of available resources for care. Theoretically, the study explores processes and effects of involvement with a celebrity and discusses potential implications for the behaviors related to health.

  10. Eku Otung : theatrical and transcendental celebration of death ...

    African Journals Online (AJOL)

    Among the Qua/Ejagham speaking people of Cross River State Nigeria, Death is celebrated and even more elaborate are the rites, rituals and celebrations especially when dignitaries and royalties are involved. Looking at the funeral rites of the kings of the Qua/Ejgham speaking people, this rite commonly known as the Eku ...

  11. Traditional Chinese Celebrations: Continuity and Change in Taiwan.

    Science.gov (United States)

    Wong, Wendy L.

    This teaching unit is designed to introduce elementary school students to traditional Chinese celebrations in Taiwan. An introductory activity asks students to distinguish between various kinds of celebrations (traditional or modern; religious or secular), and to identify U.S. and Chinese examples of each kind. The body of the unit concerns four…

  12. Celebrating women in physics

    CERN Multimedia

    Rolf Heuer

    2010-01-01

    Next Monday the 8th of March is International Women’s Day. In an ideal world, there would be no need for such an event – equality would be taken as read. But since the world is not there yet, let’s take the opportunity to celebrate women in physics, and indeed the full cultural diversity of our field. Perceived as a discipline dominated by men, reality has been diverging from that perception for a long time. Today at CERN, women play key roles in every aspect of the Organization’s activities.   On Women’s Day, we will be sending a clear message to all young women interested in science and engineering that this is also a field for them. In the CERN Control Centre, half of the Engineers-in-Charge who take responsibility for operating the world’s most powerful particle accelerator are women. In the experiments, in all CERN departments and in the management, women are increasingly represented. That’s because at CERN, and in particl...

  13. Intimate Relationships and Attitudes Toward Celebrities

    Directory of Open Access Journals (Sweden)

    Lynn E. McCutcheon

    2016-06-01

    Full Text Available Previous research indicates that persons who self-report a high level of preoccupation with celebrities tend to have lower levels of well-being. We administered the “Romantic Partner Conflict Scale”, the “Love Attitudes Scale”, the soulmate subscale from the “Relationship Theories Questionnaire”, and the anxiety subscale from the “Experiences in Close Relationships Scale” to 330 students from four universities to see how well scores on these measures would predict scores on each of the three subscales from the “Celebrity Attitude Scale” (CAS. We predicted that persons whose scores on these measures of intimate relationships indicated a troubled, anxious, or poor quality relationship would have higher scores on the CAS, especially on its two problematic subscales. In three multiple regressions, specific measures of behavior during conflict with a romantic partner and certain love styles significantly predicted scores on all three of the CAS subscales. We discuss the implications of being a celebrity worshiper on one’s relationship with an intimate partner.

  14. The Role of Gender on Consumer Attitudes toward Multiple Celebrity Advertisements

    Directory of Open Access Journals (Sweden)

    Işık Özge YUMURTACI

    2013-12-01

    Full Text Available Although its has been widely used in advertising, the impact of multiple celebrity endorsement on consumers has not been known. Therefore, the aim of this study is to examine whether consumers’ attitudes towards advertisement and brand, and their purchase intention differ regarding to the gender of consumers in multiple celebrity endorsement. Hence, survey study was conducted with 256 individuals. The findings of this study indicates that when two celebrities are used in an advertisement, based on the consumers’ attitudes towards the celebrities, the attitudes towards advertisement and brand, and purchase intentions may show discrepancies according to the gender of consumers. This study may shed light on how to use multiple celebrities in companies’ marketing strategies in a more accurate and effective way while considering consumer gender differences

  15. The Pays de Gex celebrates science

    CERN Multimedia

    CERN Bulletin

    2010-01-01

    From 18 to 23 October, the Fête de la Science will be celebrated at various venues in the Pays de Gex and at CERN.   Physiscope will perform awe-inspiring demonstrations in the Globe. The Physiscope team will give demonstrations for schools and the general public in the Globe, performing awe-inspiring experiments to answer questions like "Can you drive a nail in with a banana?" or "Is it possible to survive a 100,000 volt shock?" The Esplanade du Lac in Divonne-les-Bains will host a Café des Sciences and performances by the children of the Lycée International in Ferney-Voltaire. The Physiscope is an educational venture of the Physics section of the University of Geneva and the research programme MaNEP. The programme of the Fête de la Science can be consulted here.      

  16. Study of Consumer Attitudes Toward Television Advertising Using Celebrity Endorser

    OpenAIRE

    Hudha, Asmirandi Noor; Hidayat, Anas

    2011-01-01

    This research analyzed how the attractiveness of a celebrity endorser is able to influ-ence customers’ brand choice behavior and how customers perceive celebrity-based television advertising. The study is based on an empirical research approach, which use a convenience sample of 150 students who lives in Yogyakarta. The respondents rate the attractiveness of ce-lebrity-based on television advertising and the influence of celebrity-based television advertis-ing on consumers’ brand choice behav...

  17. Positioning Through Celebrity Endorsement - A Review Contribution to Brand Literature

    OpenAIRE

    Abdullah Malik; Bushan D. Sudhakar

    2014-01-01

    The use of celebrities in marketing communications has become the practice of the major companies in the emplacement of the brand in the mind of consumers. Firms are making vast investments in hiring celebrities for positioning of brands by making organizations with endorser qualities such as trustworthiness, attractiveness and expertise. In the backdrop, this paper seeks to explore the variables of brand positioning through sports celebrity endorsement. Secondly, to propose the model through...

  18. Celebrity endorsed music videos: innovation to foster youth health promotion.

    Science.gov (United States)

    Macnab, A J; Mukisa, R

    2018-06-11

    There are calls for innovation in health promotion and for current issues to be presented in new and exciting ways; in addition to creating engaging messages, novel ways to deliver health messaging are needed, especially where youth are the key target audience. When pupils in WHO Health Promoting Schools were asked what health messages would resonate with them, they also identified celebrities as the 'messengers' they would be particularly likely to listen to. Expanding on these discussions, the pupils quoted celebrity-recorded music videos containing health and lifestyle messaging as an example of where they had learned from celebrities. Their ability to sing phrases from the songs and repeat key health messages they contained indicated the videos had commanded attention and provided knowledge and perspectives that had been retained. We located on YouTube the video titles the pupils identified and evaluated the content, messaging and production concepts these celebrity-recorded music videos incorporated. All are good examples of the health promotion genre known as education entertainment, where educational content is intentionally included in professionally produced entertainment media to impart knowledge, create favorable attitudes and impact future behaviors. The importance of this genre is growing in parallel with the burgeoning influence of social media. Music videos resonate with youth, and celebrity recordings combine young people's love of music with their fascination for the aura of celebrity. Hence, producing videos that combine an effective health message with celebrity endorsement offers potential as an innovative conduit for health promotion messaging among youth.

  19. 12 April 2013 - The British Royal Academy of Engineering visiting the LHC superconducting magnet test hall with R. Veness and the ATLAS experimental cavern with Collaboration Spokesperson D. Charlton.

    CERN Multimedia

    Jean-Claude Gadmer

    2013-01-01

    12 April 2013 - The British Royal Academy of Engineering visiting the LHC superconducting magnet test hall with R. Veness and the ATLAS experimental cavern with Collaboration Spokesperson D. Charlton.

  20. Biological, psychological and social processes that explain celebrities' influence on patients' health-related behaviors.

    Science.gov (United States)

    Hoffman, Steven J; Tan, Charlie

    2015-01-01

    Celebrities can have substantial influence as medical advisors. However, their impact on public health is equivocal: depending on the advice's validity and applicability, celebrity engagements can benefit or hinder efforts to educate patients on evidence-based practices and improve their health literacy. This meta-narrative analysis synthesizes multiple disciplinary insights explaining the influence celebrities have on people's health-related behaviors. Systematic searches of electronic databases BusinessSource Complete, Communication & Mass Media Complete, Humanities Abstracts, ProQuest Political Science, PsycINFO, PubMed, and Sociology Abstracts were conducted. Retrieved articles were used to inform a conceptual analysis of the possible processes accounting for the substantial influence celebrities may have as medical advisors. Fourteen mechanisms of celebrity influence were identified. According to the economics literature, celebrities distinguish endorsed items from competitors and can catalyze herd behavior. Marketing studies tell us that celebrities' characteristics are transferred to endorsed products, and that the most successful celebrity advisors are those viewed as credible, a perception they can create with their success. Neuroscience research supports these explanations, finding that celebrity endorsements activate brain regions involved in making positive associations, building trust and encoding memories. The psychology literature tells us that celebrity advice conditions people to react positively toward it. People are also inclined to follow celebrities if the advice matches their self-conceptions or if not following it would generate cognitive dissonance. Sociology explains how celebrities' advice spreads through social networks, how their influence is a manifestation of people's desire to acquire celebrities' social capital, and how they affect the ways people acquire and interpret health information. There are clear and deeply rooted biological

  1. PENGARUH CELEBRITY ENDORSER DAN WOM TERHADAP KEPUTUSAN PEMBELIAN MOTOR YAMAHA

    OpenAIRE

    Shandy, Bobbi

    2018-01-01

    This research aim is to examine  the effect of selected purchase decision variables, i.e., celebrity endorser and WoM (Word of Mouth) on purchasing decision in Jambi city. Data analyzes  used multiple linier regression, where  independent variables  are  celebrity endorser and WoM,and  dependent variable is purchase decision. Primary data is gathering by questionaries delivery.  The  result showed  that  both celebrity endorser and WoM has sig...

  2. Jean-Baptiste Charcot in Rio de Janeiro: glamorous trip and celebrity in 1908

    Directory of Open Access Journals (Sweden)

    Hélio A. G. Teive

    2015-09-01

    Full Text Available The authors review the visit of Commander Charcot and the crew of his ship, the “Pourquoi Pas?”, to Rio de Janeiro, Brazil, in 1908, where he stayed for eight days, while en-route as part of the second French expedition to the Antarctic. It was a glamorous stay as Commander Charcot was treated as a true star and international celebrity, befitting his position.

  3. The Risk of Vampire Effect in Advertisements Using Celebrity Endorsement

    Directory of Open Access Journals (Sweden)

    Tetyana Kuvita

    2014-10-01

    Full Text Available In the race to get the attention of the target audience, advertisers often use special attention-getting devices. This in turn exposes them to a higher risk of creating a vampire effect when the core message about the brand or a product is “eaten up” by such devices. The concept of a vampire effect in advertising appears to be under-researched in the current literature. Therefore, this paper provides deeper insights into the vampire effect occurrences in printed advertisements using celebrity endorsement. The paper is based on a qualitative study with an eye-tracking device with 12 participants and on the following experiment with 60 university students. The research found that a significantly higher risk of creating a vampire effect exists when using an unrelated celebrity as an attention-getting device than when using a related celebrity or no celebrity at all. Marketers are advised to use related celebrities if choosing to stick to this attention-getting approach. However, the concept of “relatedness” should be pre-tested prior to launching an advertising campaign.

  4. Celebrating partnerships for International Development Week 2018 ...

    International Development Research Centre (IDRC) Digital Library (Canada)

    2018-01-31

    Jan 31, 2018 ... International Development Week, observed February 4-10 this year, is an opportunity to focus on Canada's contributions ... This event is part of the 2018 International Development Week conference at the University of Ottawa. ... Call for new OWSD Fellowships for Early Career Women Scientists now open.

  5. Classroom "Cupcake" Celebrations: Observations of Foods Offered and Consumed

    Science.gov (United States)

    Isoldi, Kathy K.; Dalton, Sharron; Rodriguez, Desiree P.; Nestle, Marion

    2012-01-01

    Objective: To describe food and beverage types offered and consumed during classroom celebrations at an elementary school in a low-income, urban community. In addition, to report student intake of fresh fruit provided alongside other party foods. Methods: Observations held during 4 classroom celebrations. Food and beverage items were measured and…

  6. 18 MArch 2008 - Director, Basic and Generic Research Division, Research Promotion Bureau, Japanese Ministry of Education, Culture, Sports, Science and Technology Prof.Ohtake visiting ATLAS cavern with Spokesperson P. Jenni.

    CERN Multimedia

    Maximilien Brice

    2008-01-01

    18 MArch 2008 - Director, Basic and Generic Research Division, Research Promotion Bureau, Japanese Ministry of Education, Culture, Sports, Science and Technology Prof.Ohtake visiting ATLAS cavern with Spokesperson P. Jenni.

  7. Data on customer perceptions on the role of celebrity endorsement on brand preference.

    Science.gov (United States)

    Ibidunni, Ayodotun Stephen; Olokundun, Maxwell Ayodele; Ibidunni, Oyebisi Mary; Borishade, Taiye Tairat; Falola, Hezekiah Olubusayo; Salau, Odunayo Paul; Amaihian, Augusta Bosede; Fred, Peter

    2018-06-01

    This research presents data on the effect of celebrity endorsement on consumers' brand preference. Copies of structured questionnaire were administered to 384 customers of telecommunication industry. Using descriptive, correlation and regression statistical analysis, the data revealed that celebrity image has an effect on consumer brand loyalty, celebrity trustworthiness has an influence on consumer brand association. More so, the relationship between celebrity expertise and perceived quality of the product was established.

  8. CERN celebrates another milestone

    CERN Multimedia

    2007-01-01

    "CERN (the European Organization for Nuclear Research) recently celebrated the lowering of the gigantic toroid magnet end-cap, using an EOT crane, onto the cavern floor. After a two-hour operation, the installation teams from ATLAS, PH-ATI and TS could finally breath a sigh of relief." (1/2 page)

  9. Admirer-Celebrity Relationships among Young Adults: Explaining Perceptions of Celebrity Influence on Identity.

    Science.gov (United States)

    Boon, Susan D.; Lomore, Christine D.

    2001-01-01

    Investigates undergraduate students' judgments regarding the degree to which relationships with celebrity idols influenced their sense of identity and feelings of self-worth. Discusses the characteristics of the sample of idols participants reported as well as descriptive data concerning the degree to which participants perceived these idols as…

  10. 22 March 2012 - Canada Foundation for Innovation Senior Programs Officer H.-C. Bandulet with spouse in the ATLAS visitor centre guided by Former Spokesperson P. Jenni.

    CERN Multimedia

    Maximilien Brice

    2012-01-01

    CERN-HI-1203073 16: Senior Canadian Scientist, ATLAS Collaboration, University of Toronto/IPP R. Teuscher; L. Andrzejewski(Spouse); H.-C. Bandulet; R.Voss (behind);ATLAS Collaboration, University of Toronto N.Ilic; ;ATLAS Collaboration, University of Toronto, R. Rezvani; ATLAS Collaboration Former Spokesperson P. Jenni.

  11. Do Scandinavians Care about International Law?

    DEFF Research Database (Denmark)

    Wind, Marlene

    2016-01-01

    Although Scandinavians are often celebrated as the vanguards of human rights and international law, we know little about whether courts and judges in these countries have embraced those international courts and conventions that they themselves helped establish after the Second World War. This art......Although Scandinavians are often celebrated as the vanguards of human rights and international law, we know little about whether courts and judges in these countries have embraced those international courts and conventions that they themselves helped establish after the Second World War...... international law and courts by citing their case law. Building on this author’s previous research, it is argued that Norway sticks out as much more engaged internationally due to a solid judicial review tradition at the national level. It is also argued that Scandinavian legal positivism, has influenced a much...

  12. A theoretical reflection of celebrity endorsement in Nigeria

    OpenAIRE

    Milford I Udo; Nwulu, Chinyere Stella

    2015-01-01

    The use of celebrities such as movie stars, sports heroes, entertainers, music experts and all the likes as endorsers by marketers in promoting brand awareness, recognition, and preferences, has become the order of the day in advertising practices both in developed and developing economies. It therefore behooves on marketing professionals to design possible techniques to enhance its effective use by companies. This instigated the researchers to theoretically examine what celebrity endorsement...

  13. Celebrating the Barrel Toroid commissioning

    CERN Multimedia

    Peter Jenni

    ATLAS invited Funding Agency representatives and Laboratory Heads directly related to the funding and construction of the Barrel Toroid for a small ceremony on 13th December 2006 at Point 1, in order to mark the successful first full excitation of the BT (see last eNews). On that date, which was during the December CERN Council week, several of the Funding Agency Heads or their representatives could be present, representing CEA France, INFN Italy, BMBF Germany, Spain, Sweden, Switzerland, Russia, JINR Dubna and CERN. Speeches were delivered by the ATLAS spokesperson Peter Jenni thanking the Funding Partners in the name of the Collaboration, by Magnet Project Leader Herman ten Kate tracing the BT construction history, and by the CERN Director-General Robert Aymar congratulating all those who have contributed to the successful project. Herman ten Kate addressing the delegates. The text of the introductory address by Peter Jenni is reproduced here. "It is a great pleasure for me to welcome you all here...

  14. Celebrity marketing pražských muzikálů

    OpenAIRE

    Kuzmová, Tereza

    2017-01-01

    This Diploma Thesis deals with the issue of Prague musicals celebrity marketing, which is a significant characteristics of the contemporary Prague musical scene. The theoretical part of this thesis introduces the basic theories of celebrity studies and the specifics of marketing mix of musicals, in which celebrities play a significant role. On the margine, the thesis is also focused on current overproduction of musicals and related problems in marketing activities of musical productions. The ...

  15. Brand Positioning Through Celebrity Endorsement - A Review Contribution to Brand Literature

    OpenAIRE

    Malik, Abdullah; Sudhakar, Bushan D.

    2014-01-01

    The use of celebrities in marketing communications has become the practice of the major companies in the emplacement of the brand in the mind of consumers. Firms are making vast investments in hiring celebrities for positioning of brands by making organizations with endorser qualities such as trustworthiness, attractiveness and expertise. In the backdrop, this paper seeks to explore the variables of brand positioning through sports celebrity endorsement. Secondly, to propose the model through...

  16. LaserFest Celebration

    Energy Technology Data Exchange (ETDEWEB)

    Dr. Alan Chodos; Elizabeth A. Rogan

    2011-08-25

    LaserFest was the yearlong celebration, during 2010, of the 50th anniversary of the demonstration of the first working laser. The goals of LaserFest were: to highlight the impact of the laser in its manifold commercial, industrial and medical applications, and as a tool for ongoing scientific research; to use the laser as one example that illustrates, more generally, the route from scientific innovation to technological application; to use the laser as a vehicle for outreach, to stimulate interest among students and the public in aspects of physical science; to recognize and honor the pioneers who developed the laser and its many applications; to increase awareness among policymakers of the importance of R&D funding as evidenced by such technology as lasers. One way in which LaserFest sought to meet its goals was to encourage relevant activities at a local level all across the country -- and also abroad -- that would be identified with the larger purposes of the celebration and would carry the LaserFest name. Organizers were encouraged to record and advertise these events through a continually updated web-based calendar. Four projects were explicitly detailed in the proposals: 1) LaserFest on the Road; 2) Videos; 3) Educational material; and 4) Laser Days.

  17. Advocacy Narratives and Celebrity Engagement: the Case of Ben Affleck in Congo

    DEFF Research Database (Denmark)

    Budabin, Alexandra Cosima; Richey, Lisa Ann

    2018-01-01

    Global celebrities are increasingly important in human rights--promoting causes, raising awareness, and interacting with decision-makers—as communicators to mass and elite audiences. Deepening the literature on transnational advocacy and North-South relations, this article argues that celebrities...... Initiative. The study explains how the ability for celebrities to contend with narratives reflects elite practices in human rights advocacy....

  18. Council celebrates CERN Control Centre

    CERN Multimedia

    2006-01-01

    With the unveiling of its new sign, the CERN Control Centre was officially inaugurated on Thursday 16 March. To celebrate its startup, CERN Council members visited the sleek centre, a futuristic-looking room filled with a multitude of monitoring screens.

  19. Attractive celebrity and peer images on Instagram: Effect on women's mood and body image.

    Science.gov (United States)

    Brown, Zoe; Tiggemann, Marika

    2016-12-01

    A large body of research has documented that exposure to images of thin fashion models contributes to women's body dissatisfaction. The present study aimed to experimentally investigate the impact of attractive celebrity and peer images on women's body image. Participants were 138 female undergraduate students who were randomly assigned to view either a set of celebrity images, a set of equally attractive unknown peer images, or a control set of travel images. All images were sourced from public Instagram profiles. Results showed that exposure to celebrity and peer images increased negative mood and body dissatisfaction relative to travel images, with no significant difference between celebrity and peer images. This effect was mediated by state appearance comparison. In addition, celebrity worship moderated an increased effect of celebrity images on body dissatisfaction. It was concluded that exposure to attractive celebrity and peer images can be detrimental to women's body image. Copyright © 2016 Elsevier Ltd. All rights reserved.

  20. 4th February 2011- Polish Ambassador to the United Nations Office R. A. Henczel visiting CMS control room and underground experimental area with his daughter, guided by Collaboration Spokesperson G. Tonelli.

    CERN Multimedia

    Maximilien Brice

    2011-01-01

    4th February 2011- Polish Ambassador to the United Nations Office R. A. Henczel visiting CMS control room and underground experimental area with his daughter, guided by Collaboration Spokesperson G. Tonelli.

  1. 26th February 2009 - US Google Vice President and Chief Internet Evangelist V. Cerf signing the guest book with Director for research and Computing S. Bertolucci; visiting ATLAS control room and experimental area with Collaboration Spokesperson P. Jenni.

    CERN Multimedia

    Maximilien Brice

    2009-01-01

    HI-0902038 05: IT Department Head, F. Hemmer; US Google Vice President and Chief Internet Evangelist V. Cerf; Computing Security Officer and Colloquium Convenor D. R. Myers; Member of the Internet Society Advisory Council F. Flückiger; Director for Research and Scientific Computing, S. Bertolucci ; Honorary Staff Member, B. Segal. HI-0902038 16: Computing Security Officer and Colloquium Convenor D. R. Myers; UC Irvine, ATLAS Deputy Spokesperson elect A. J. Lankford; US Google Vice President and Chief Internet Evangelist V. Cerf; ATLAS Collaboration Spokesperson P. Jenni; IT Department Head, F. Hemmer.

  2. Psycholinguistic norms and face naming times for photographs of celebrities in French.

    Science.gov (United States)

    Bonin, Patrick; Perret, Cyril; Méot, Alain; Ferrand, Ludovic; Mermillod, Martial

    2008-02-01

    A set of 105 photographs of celebrities has been standardized in French on distinctiveness, proper name agreement, face agreement, age of acquisition (AoA), and subjective frequency. Statistics on the collected variables for photographs are provided. The relationships between these variables have been analyzed. Face naming latencies have also been collected for the photographs of celebrities, and several multiple regression analyses have been carried out on naming latencies and percentages of tip-of-the-tongue (TOT) phenomena. Themain determinants of naming speed included AoA, face agreement, and name agreement. In addition, AoA, together with distinctiveness and face agreement, reliably predicted the percentages of TOTs. The norms, photographs of the celebrities, and spoken naming latencies corresponding to the celebrities are available on the Internet at norms.celebrities.googlepages.com and should be of great use to researchers interested in the processing of famous people.

  3. The fame as a passport to the attention: reflections on the use of celebrities in the communication of global marketing

    Directory of Open Access Journals (Sweden)

    Josmar Andrade

    2008-03-01

    Full Text Available The main objective of the present essay is to explore the theme of the use of celebrities in marketing communications, with specific focus in the reception of messages of international standardized campaigns in local contexts. The difficulty to obtain the consumers’ attention is an important reason for the use of celebrities in marketing communication programs, strategy normally used to increase the attention levels and, as an effect of great importance, to transfer attributes associates to these personalities to brands, announced offers and companies. Offering subsidies to this discussion, the present work carries through literature revision enclosing and correlating the aspects of celebrities endorsement in marketing, attention allocation, the culture and the identity as references for elaborating marketing communication strategies. To its end, theoretical models are presented, integrating the diverse aspects of the quarrel and pointing to questions that deserve greater deepening of the academic research and that impact the practitioner world.

  4. The Brand’s Effect on the Evaluation of Advertising Endorsed by Celebrities: an Experimental Study

    Directory of Open Access Journals (Sweden)

    Leonardo Aureliano-Silva

    2015-01-01

    Full Text Available Celebrity endorsement aims to influence consumers to buy advertised products. In endorsing products, celebrities transfer their attributes to the objects, making them more desired by consumers. Celebrity endorsement is a promotional technique to better integrate brand, product and message, thus justifying the high investments by companies to engage celebrities. Although well established, the phenomenon lacks scientific studies that explain, based on the concept of celebrity congruence, the alignment between the celebrity’s profile and the product, also considering brand strength. After an extensive literature review, we performed three experiments, involving 713 respondents, to verify the effect of celebrity endorsement with different levels of congruence with the product, while manipulating the brands. The results of analysis of variance indicated a significant positive effect of celebrity endorsement with high congruence for unrecognized brands, but not for recognized brands.

  5. AGS 20th anniversary celebration

    Energy Technology Data Exchange (ETDEWEB)

    Baggett, N.V. (ed.)

    1980-05-22

    On May 22, 1980, a symposium was held at Brookhaven to celebrate the 20th birthday of the AGS, to recall its beginnings, and to review major discoveries that have been made with its beams. The talks at the symposium are recorded in this volume.

  6. AGS 20th anniversary celebration

    International Nuclear Information System (INIS)

    Baggett, N.V.

    1980-01-01

    On May 22, 1980, a symposium was held at Brookhaven to celebrate the 20th birthday of the AGS, to recall its beginnings, and to review major discoveries that have been made with its beams. The talks at the symposium are recorded in this volume

  7. Celebrating the Life and Legacy of Dr. John Hope Franklin

    Science.gov (United States)

    Harris, Robert L., Jr.; Levering-Lewis, David; French, John D.; Wharton, Clifton R., Jr.

    2009-01-01

    Dr. John Hope Franklin chronicled the experiences of African-Americans like no one before him, forcing America to recognize Black history as American history. His contributions were innumerable and his impact was abiding. In celebration of his life and legacy, the authors profile the celebrated scholar and activist, Dr. John Hope Franklin.

  8. Education in Disguise: Sanctioning Sexuality in Elementary School Halloween Celebrations

    Science.gov (United States)

    Boas, Erica Misako

    2016-01-01

    Halloween as celebrated in US elementary schools provides a rare opportunity to explore the more tangible manifestations of sexuality. A time of celebration, Halloween is perceived as a festive event for children, being both "innocent" and fun. Yet, because it is the one school day where sexuality is on display, sexuality becomes a…

  9. 4 July 2013- European Commission DG CONNECT Director-General R. Madelin, signing the guest book with CERN Director-General R. Heuer and visiting CMS experimental area with Collaboration Deputy Spokesperson J. Varela.

    CERN Multimedia

    Maximilien Brice

    2013-01-01

    4 July 2013- European Commission DG CONNECT Director-General R. Madelin, signing the guest book with CERN Director-General R. Heuer and visiting CMS experimental area with Collaboration Deputy Spokesperson J. Varela.

  10. 5th August 2008 - British Secretary of State for Innovation, Universities and Skills J. Denham MP visiting LHCb experimental area with Collaboration Spokesperson A. Golutvin and users T. Bowcock and U. Egede.

    CERN Multimedia

    Claudia Marcelloni

    2008-01-01

    5th August 2008 - British Secretary of State for Innovation, Universities and Skills J. Denham MP visiting LHCb experimental area with Collaboration Spokesperson A. Golutvin and users T. Bowcock and U. Egede.

  11. Enrico Fermi Symposium at CERN : opening celebration

    CERN Multimedia

    CERN. Geneva. Audiovisual Unit

    2002-01-01

    You are cordially invited to the opening celebration on Thursday 12 September at 16:00 (Main Building, Council Chamber), which will include speechs from: Luciano Maiani - Welcome and Introduction Antonino Zichichi - The New 'Centro Enrico Fermi' at Via Panisperna Ugo Amaldi - Fermi at Via Panisperna and the birth of Nuclear Medicine Jack Steinberger - Fermi in Chicago Valentin Telegdi - A Close-up of Fermi Arnaldo Stefanini - Celebrating Fermi's Centenary in Documents and Pictures and the screening of a documentary video about Fermi: Scienziati a Pisa: Enrico Fermi (Scientists at Pisa: Enrico Fermi) created by Francesco Andreotti for La Limonaia from early film, photographs and sound recordings (English version - c. 30 mins).

  12. Intense-personal celebrity worship and body image: evidence of a link among female adolescents.

    Science.gov (United States)

    Maltby, John; Giles, David C; Barber, Louise; McCutcheon, Lynn E

    2005-02-01

    The aim of the present study was to examine the relationship between celebrity worship and body image within the theoretical perspective of intense para-social relationships with celebrities. Correlation and multiple regression analyses were used to examine the relationships between celebrity worship and body image. Three samples, 229 (102 males and 127 females) adolescents, 183 (88 males and 95 females) full-time university undergraduate students, and 289 (126 males and 163 females) adults were administered an amended version of the Celebrity Attitude Scale, the Attention to Body Shape Scale, and the Body Shape Questionnaire-Revised. Significant relationships were found between attitudes toward celebrities and body image only among female adolescents. Multiple regression analyses suggested that Intense-personal celebrity worship accounted for unique variance in scores in body image. Findings suggest that in female adolescents, there is an interaction between Intense-personal celebrity worship and body image between the ages of 14 and 16 years, and some tentative evidence has been found to suggest that this relationship disappears at the onset of adulthood, 17 to 20 years. Results are consistent with those authors who stress the importance of the formation of para-social relationships with media figures, and suggest that para-social relationships with celebrities perceived as having a good body shape may lead to a poor body image in female adolescents.

  13. South African black generation Y students' perceptions of local black celebrity endorsers' credibility / Boitumelo Vincent Molelekeng

    OpenAIRE

    Molelekeng, Boitumelo Vincent

    2012-01-01

    The use of celebrity endorsers is a popular marketing strategy in many countries. Typically, many marketers believe that using celebrities is a viable marketing strategy for attracting customers, increasing market share and improving sales for their market offerings. The celebrity endorsement strategy using local celebrities is increasing in South Africa. Many South African marketers are now using popular local black celebrities in an attempt to attract the prosperous black emerging middle cl...

  14. Celebrity endorsement : The effects of social comparisons on women's self-esteem and purchase intensions

    NARCIS (Netherlands)

    Hellen, K.; Saaksjarvi, M.C.

    2012-01-01

    In this research we investigated the interplay between celebrities holding positive vs. negative media images and women’s self-esteem and purchase intensions. Study 1 documents that “good” celebrities decrease consumers’ self-esteem while a “bad” celebrity increase self-esteem. Study 2 shows that

  15. Celebrity Endorsement And Attitude A Study To Assess The Impact Of Celebrity Endorsement On Attitude Of Consumers

    Directory of Open Access Journals (Sweden)

    Radhika Wadhera

    2017-03-01

    Full Text Available The term Celebrity refers to an individual who is known to the public actor sports figure entertainer etc. for his or her achievements in areas other than that of the product class endorsed Friedman and Friedman 1979. The objective of this research paper was to examine the celebrity endorsements impact on companies and buying behaviour of customer. In order to achieve objective of the present research an empirical study was designed. A large sample on convenient basis of customer was selected. A questionnaire was circulated among the rural and urban respondents and total 50 valid responses were collected. Questionnaire was classified into four sections. The test the significant difference between overall opinion of respondents Z-test was applied and further analysis percentage average and standard deviation was also applied.

  16. Celebrities Gather to Fight Heart Disease

    Science.gov (United States)

    ... Current Issue Past Issues Celebrities Gather to Fight Heart Disease Past Issues / Spring 2007 Table of Contents For ... Kit to offer community education programs on women's heart disease. Organize heart-health screening events and health fairs ...

  17. CERN is celebrating its anniversary - invite your neighbours!

    CERN Document Server

    Corinne Pralavorio

    2014-01-01

    On 24 and 25 May 2014, CERN will be organising a weekend of discovery to celebrate its 60th anniversary with its (our) neighbours. Come and help us to welcome them as a volunteer!   CERN is celebrating 60 years since its establishment - 60 years during which the region and the Laboratory have developed strong links. To celebrate this collaboration, two days of visits and activities for everyone living in the region are being organised. Underground visits to the CMS detector in Cessy, the LHCb detector in Ferney-Voltaire and the LHC machine in Échenevex will be held throughout the weekend. Some 6,000 visitors are expected to make the most of one of the last chances to visit the underground installations before the LHC is restarted next year. These visits are open only to people aged 12 years and over and are by reservation only. Members of the public are also invited to take part in fun activities at the site of the CMS experiment in Cessy. The programme includes demonstrations an...

  18. 'EU divertor celebration day'

    International Nuclear Information System (INIS)

    Merola, M.

    2002-01-01

    The meeting 'EU divertor celebration day' organized on 16 January 2002 at Plansee AG, Reutte, Austria was held on the occasion of the completion of manufacturing activities of a complete set of near full-scale prototypes of divertor components including the vertical target, the dome liner and the cassette body. About 30 participants attended the meeting including Dr. Robert Aymar, ITER Director, representatives from EFDA, CEA, ENEA, IPP and others

  19. Dr Mauro Dell’Ambrogio, State Secretary for Education and Research of the Swiss Confederation visit the ATLAS Cavern and the LHC Machine with with Collaboration Spokesperson P. Jenni and Technical Coordinator M. Nessi.

    CERN Multimedia

    Maximilien Brice

    2008-01-01

    Dr Mauro Dell’Ambrogio, State Secretary for Education and Research of the Swiss Confederation visit the ATLAS Cavern and the LHC Machine with with Collaboration Spokesperson P. Jenni and Technical Coordinator M. Nessi.

  20. 24 January 2011 - President of the Deutsche Forschungsgemeinschaft M. Kleiner in the ATLAS visitor centre and underground experimental area with Former Spokesperson P. Jenni, accompanied by P. Mättig and Adviser R. Voss.

    CERN Multimedia

    Maximilien Brice

    2011-01-01

    24 January 2011 - President of the Deutsche Forschungsgemeinschaft M. Kleiner in the ATLAS visitor centre and underground experimental area with Former Spokesperson P. Jenni, accompanied by P. Mättig and Adviser R. Voss.

  1. Party at the Pit

    CERN Multimedia

    2007-01-01

    CMS celebrated the successful tests of its solenoid magnet and the end of the first phase of heavy lowering on Thursday March 22. Over 200 people from funding agencies, CMS and CERN attended the festivities, which included speeches by CMS spokesperson Jim Virdee and CERN DG Robert Aymar. The event was also attended by local dignitaries such as the Mayor of Cessy and the Sous-Prefet of Ain. CMS's second phase of heavy lowering will begin in mid-June.

  2. Students Across Texas Celebrate Astronomy Day

    Science.gov (United States)

    Preston, S.; Wetzel, M.; Hemenway, M. K.

    2010-08-01

    Over the past three years, McDonald Observatory has offered special Astronomy Day videoconference programs to students across Texas—the second largest state in the U.S. (Only Alaska is larger). Videoconferencing allows many students and teachers access to our Observatory, which is remotely located 180 miles (290 kilometers) from any major city. McDonald Observatory partners with Connect2Texas to advertise the Astronomy Day event. Connect2Texas provides the electronic bridge between schools and the Observatory. They also provide an online evaluation for teachers to complete. In 2009 the Astronomy Day videoconference celebrated the International Year of Astronomy and the historic observations made by Galileo Galilei. During the videoconference, the classes explore the Moon or Venus by making real-time telescopic observations. Students also receive an introduction to the Observatory, an opportunity to perform an activity relating to Galileo's observations, and an interview with an astronomer. A website provides teachers pre-and post-video conference materials, instructions, and a certificate of completion that can be customized for each student. The website also lists content alignment with state science education standards.

  3. Physical contact influences how much people pay at celebrity auctions

    Science.gov (United States)

    Newman, George E.; Bloom, Paul

    2014-01-01

    Contagion is a form of magical thinking in which people believe that a person’s immaterial qualities or essence can be transferred to an object through physical contact. Here we investigate how a belief in contagion influences the sale of celebrity memorabilia. Using data from three high-profile estate auctions, we find that people’s expectations about the amount of physical contact between the object and the celebrity positively predicts the final bids for items that belonged to well-liked individuals (e.g., John F. Kennedy) and negatively predicts final bids for items that belonged to disliked individuals (e.g., Bernard Madoff). A follow-up experiment further suggests that these effects are driven by contagion beliefs: when asked to bid on a sweater owned by a well-liked celebrity, participants report that they would pay substantially less if it was sterilized before they received it. However, sterilization increases the amount they would pay for a sweater owned by a disliked celebrity. These studies suggest that magical thinking may still have effects in contemporary Western societies and they provide some unique demonstrations of contagion effects on real-world purchase decisions. PMID:24567388

  4. Physical contact influences how much people pay at celebrity auctions.

    Science.gov (United States)

    Newman, George E; Bloom, Paul

    2014-03-11

    Contagion is a form of magical thinking in which people believe that a person's immaterial qualities or essence can be transferred to an object through physical contact. Here we investigate how a belief in contagion influences the sale of celebrity memorabilia. Using data from three high-profile estate auctions, we find that people's expectations about the amount of physical contact between the object and the celebrity positively predicts the final bids for items that belonged to well-liked individuals (e.g., John F. Kennedy) and negatively predicts final bids for items that belonged to disliked individuals (e.g., Bernard Madoff). A follow-up experiment further suggests that these effects are driven by contagion beliefs: when asked to bid on a sweater owned by a well-liked celebrity, participants report that they would pay substantially less if it was sterilized before they received it. However, sterilization increases the amount they would pay for a sweater owned by a disliked celebrity. These studies suggest that magical thinking may still have effects in contemporary Western societies and they provide some unique demonstrations of contagion effects on real-world purchase decisions.

  5. The hot body issue: Weight and caption tone in celebrity gossip magazines.

    Science.gov (United States)

    McDonnell, Andrea; Lin, Linda

    2016-09-01

    While representations of bodies and weight have been studied in regards to fashion and fitness magazines, little research exists that examines such representations in celebrity gossip magazines. Using data collected through content analysis of 262 photo-caption units published in June 2015 issues of American celebrity gossip magazines, this study examines representations of bodies within the genre and the relationship between the gender, race, and body size of pictured celebrities and the tone of accompanying captions. Results indicate that celebrity gossip magazines critique the bodies of both female and male subjects, but that women are more likely to be the subject of negative comments than men. Underweight women and overweight men are especially targeted for criticism. Latinos are praised more often than other racial groups. The implications of these representations are discussed. Copyright © 2016 Elsevier Ltd. All rights reserved.

  6. The Public, the Press, and Celebrities in The Return of Sherlock Holmes

    Directory of Open Access Journals (Sweden)

    Thomas Vranken

    2015-11-01

    Full Text Available Arthur Conan Doyle and his consulting detective had been famous for more than ten years when Doyle came to write The Return of Sherlock Holmes. In the following essay, I argue that this experience of fame shaped the composition of the third series of Holmes stories, in which the detective is resurrected a decade after going over the Reichenbach Falls. The essay approaches celebrity as a competitive interaction in which the public, the press, and the celebrity vie for control. It is argued that the stories in The Return of Sherlock Holmes work to empower the various celebrities that they portray – including not just Holmes but also well-known aristocrats, statesmen, scholars, and female ‘beauties’ – and to disempower their rival co-participants in the celebrity dynamic: the public and the press.

  7. CEO Icon to GOP Hopeful: A Quantitative Analysis Exploring Politically Motivated Celebrity CEOs

    OpenAIRE

    Crighton, Lindsay

    2011-01-01

    This study examined the perceptions of celebrity CEOs potentially transitioning to political candidates. Using Carly Fiorina's campaign for Senator of California, this study identified how young voters perceive celebrity CEOs as politicians, their identification of celebrity CEOs, and the evaluations of CEOs and their companies. Results indicate a more favorable evaluation of Fiorina resulted in a more favorable reaction to Hewlett- Packard. Results also confirm the use of media messages to p...

  8. MO-D-16A-01: International Day of Medical Physics

    International Nuclear Information System (INIS)

    Cheung, K; Damilakis, J

    2014-01-01

    International Organization for Medical Physics (IOMP) which represents medical physicists in more than 80 countries decided to celebrate 7th November, birth date of the Polish and naturalized-French physicist Marie Sklodowska-Curie, as International Day of Medical Physics (IDMP). The main purpose of the initiative is to raise the visibility and awareness of medical physicist in the global community, to introduce ourselves to the general public, and bring a message to the community that a group of health professionals, the medical physicists are there to help the patients and other health professionals. First celebration was done in 2013 and now IDMP will be celebrated every year. The theme of IDMP will be different each year. The theme for 2013 was ‘Radiation exposure from medical procedures, ask the Medical Physicist’. The inaugural event was celebrated in 23 countries and the amount of attention gained was remarkable. Main IDMP events were held in Poland, birthplace of Marie Curie, and France, workplace of Marie Curie. This year IOMP celebrates the 2nd IDMP and theme will be ‘Looking into the body-Advancement in Imaging through Medical Physics’ to draw attention to the profound contributions Medical Physics has made to the use of ionizing and non-ionizing radiation for the imaging of human body. A number of countries have informed about events that they are going to organize on IDMP. This gives wide attention to medical physics globally. AAPM is a major and important member of IOMP. It is hoped that AAPM will join in organizing activities. Learning Objectives: To learn about International Day of Medical Physics To become familiar with how first IDMP was celebrated in 2013 and learning achieved To understand on future plans for IDMPs

  9. MO-D-16A-01: International Day of Medical Physics

    Energy Technology Data Exchange (ETDEWEB)

    Cheung, K [Hong Kong Sanatorium ' Hospital, Happy Valley (Hong Kong); Damilakis, J [University of Crete, Crete, CRETE (Greece)

    2014-06-15

    International Organization for Medical Physics (IOMP) which represents medical physicists in more than 80 countries decided to celebrate 7th November, birth date of the Polish and naturalized-French physicist Marie Sklodowska-Curie, as International Day of Medical Physics (IDMP). The main purpose of the initiative is to raise the visibility and awareness of medical physicist in the global community, to introduce ourselves to the general public, and bring a message to the community that a group of health professionals, the medical physicists are there to help the patients and other health professionals. First celebration was done in 2013 and now IDMP will be celebrated every year. The theme of IDMP will be different each year. The theme for 2013 was ‘Radiation exposure from medical procedures, ask the Medical Physicist’. The inaugural event was celebrated in 23 countries and the amount of attention gained was remarkable. Main IDMP events were held in Poland, birthplace of Marie Curie, and France, workplace of Marie Curie. This year IOMP celebrates the 2nd IDMP and theme will be ‘Looking into the body-Advancement in Imaging through Medical Physics’ to draw attention to the profound contributions Medical Physics has made to the use of ionizing and non-ionizing radiation for the imaging of human body. A number of countries have informed about events that they are going to organize on IDMP. This gives wide attention to medical physics globally. AAPM is a major and important member of IOMP. It is hoped that AAPM will join in organizing activities. Learning Objectives: To learn about International Day of Medical Physics To become familiar with how first IDMP was celebrated in 2013 and learning achieved To understand on future plans for IDMPs.

  10. CERN celebrates André Martin’s 80th birthday

    CERN Multimedia

    2009-01-01

    André Martin, pictured at the ceremony held in honour of his 80th birthday. On 27 August 2009 CERN’s Main Auditorium was the venue for a celebration in honour of André Martin’s 80th birthday. Regarded as one of the most important theoretical physicists of his generation, André Martin is one of CERN’s most distinguished figures. The celebration began with a conference, followed by a concert and a reception. After the conference, André Martin made an emotional speech looking back over his fifty-year career and paying tribute to all those who had made important contributions during his time at CERN. "I was extremely happy, and I am very touched by this marvellous celebration you have organised for me. It was a wonderful idea, and I very much enjoyed the concert of Blandine Eynaud and John Devore. My wife, Schu, and I love the music of Gabriel Fauré", he said at the end. André Martin j...

  11. StarPower: Elevating Prospective Student Interest through Expert and Celebrity Endorsements--Relevant Message, Relevant Media

    Science.gov (United States)

    Tucciarone, Kristy

    2016-01-01

    This study investigates how universities can increase the effectiveness of the search process by featuring in their advertisements expert and celebrity endorsers who attended the institution. How can universities gain the attention of prospective students using the star power of experts and celebrities? Experts and celebrities promoting a…

  12. 15 April 2008 - British Minister for Science and Innovation I. Pearson MP visiting the ATLAS cavern with Adviser to CERN Director-General J. Ellis, Ambassador to Switzerland S. Featherstone and Collaboration Spokesperson P. Jenni

    CERN Multimedia

    Claudia Marcelloni

    2008-01-01

    15 April 2008 - British Minister for Science and Innovation I. Pearson MP visiting the ATLAS cavern with Adviser to CERN Director-General J. Ellis, Ambassador to Switzerland S. Featherstone and Collaboration Spokesperson P. Jenni

  13. 7 February 2012 - Signature of the Memorandum of Understanding between Suranaree University of Technology represented by Rector P. Suebka and the ALICE Collaboration represented by Collaboration Spokesperson P. Giubellino; Adviser E. Tsesmelis is present.

    CERN Multimedia

    Maximilien Brice

    2012-01-01

    7 February 2012 - Signature of the Memorandum of Understanding between Suranaree University of Technology represented by Rector P. Suebka and the ALICE Collaboration represented by Collaboration Spokesperson P. Giubellino; Adviser E. Tsesmelis is present.

  14. 29 January 2013 - Japanese Toshiba Corporation Executive Officer and Corporate Senior Vice President O. Maekawa in the ATLAS visitor centre with representatives of the CERN-Japanese community led by Former Collaboration Spokesperson P. Jenni.

    CERN Multimedia

    Maximilien Brice

    2013-01-01

    29 January 2013 - Japanese Toshiba Corporation Executive Officer and Corporate Senior Vice President O. Maekawa in the ATLAS visitor centre with representatives of the CERN-Japanese community led by Former Collaboration Spokesperson P. Jenni.

  15. Celebrity-endorsed e-cigarette brand Instagram advertisements: Effects on young adults' attitudes towards e-cigarettes and smoking intentions.

    Science.gov (United States)

    Phua, Joe; Jin, Seunga Venus; Hahm, Jung Min

    2018-03-01

    Celebrities endorsing e-cigarette brands on social media may exert a strong influence on e-cigarette uptake. Using a between-subject experiment, this study examines the effects of endorser type (celebrities, non-celebrities and products only) in e-cigarette brand Instagram advertisements on e-cigarette attitudes and smoking intentions. Results showed that celebrity endorsers significantly increased positive attitudes towards e-cigarettes and smoking intentions, compared to non-celebrities or products only. Celebrity endorsers also rated significantly higher on trustworthiness, expertise, goodwill and attractiveness, compared to non-celebrities. Additionally, identification, social comparison, health consciousness and social networking site use moderated between endorser type and key dependent measures. Implications for e-cigarette marketing regulation are discussed.

  16. IYL 2015 celebrations

    Science.gov (United States)

    Adams, Aaron Morgan; Beasley, Gary

    2016-09-01

    The International Year of Light 2015 was designed to raise awareness of light sciences. In order to raise awareness, events were encouraged to get the public involved. Both Central Carolina Community College (CCCC) and Indian River State College (IRSC) held a total of three lectures in 2015 celebrating the IYL 2015. IRSC hosted lectures on March 6th and June 11th. CCCC hosted a lecture on November 17th. These lectures drew a total of over 400 attendees. Lectures revolved around their own unique themes relating to light sciences in industry and academia. With great support from Laser-Tec, SPIE, and NSF, these lectures were successful at exposing and advertising the optics field to the public, as well as promising up-and-coming students. These lectures hosted several keynote speakers on behalf of both industry and academia. The speakers were successful at keeping the audience engaged through presentations and question-and-answer sessions. In addition, lab tours allowed the attendees a chance to see the programs in action. Many takeaways will prove to be invaluable when pursuing such events in the future. This paper will not only speak to the tremendous success of these lectures, but will take an honest look at the areas for improvement. It is important to note that independent events can be held for the expansion of local programs leading to national, if not global, increase in communal awareness and participation. These events will serve as a continuation for what the IYL 2015 was designed.

  17. The werther effect of two celebrity suicides: an entertainer and a politician.

    Directory of Open Access Journals (Sweden)

    Jae-Hyun Kim

    Full Text Available PURPOSE: Suicide is a major health problem in Korea. Extensive media exposure of celebrity suicide may induce imitative suicide, a phenomenon called the Werther effect. We examined the increased suicide risk following the suicides of an entertainer and a politician, and identified the relative suicide risks. METHODS: News articles about the celebrity suicides were obtained from three major newspapers and analysed for quantitative and qualitative features. Imitative suicide risk was investigated by applying a Poisson time series autoregression model with suicide mortality data from the National Statistics Office for 1.5 years before and 1.5 years after each celebrity's suicide. The period with a significantly increased number of suicides immediately after the celebrity's suicide determined the Werther effect band. The relative risk during this period was examined for different ages, genders, and suicide methods. RESULTS: News reports were more numerous and they contained more positive definitions about the entertainer's suicide. The risk of suicide deaths rose markedly after both celebrity suicides. However, the Werther effect band was longer for the entertainer (6 weeks than for the politician (4 weeks. The relative suicide risk was significant for almost all ages and both genders during that of both individuals. Use of the same suicide method was a prominent risk factor after both celebrity suicides. CONCLUSIONS: Our results confirm the existence of imitative suicide behaviours, suggesting a facilitation effect of media reports. Guidelines for responsible media reporting need to be implemented to enhance public mental health in Korea.

  18. Modern China’s Idols: Heroes, Role Models, Stars and Celebrities

    Directory of Open Access Journals (Sweden)

    Elaine M Jeffreys

    2012-06-01

    Full Text Available This paper examines the diversity of China’s popular culture idols with reference to a commemorative website called ‘The Search for Modern China’, which was launched in late September 2009 to celebrate the sixtieth anniversary of the founding of the People’s Republic of China (PRC under the leadership of the Chinese Communist Party on 1 October 1949. The website’s framing narrative suggests that the history of idol production and celebrity in the PRC can be viewed crudely as marked by disjuncture: the decline of heavy-handed Party-state involvement in the propagandistic manufacturing of socialist idols of production, followed by the grafted-on rise of western-style media-manufactured celebrities as idols of capitalist consumption. However, an analysis of the website’s pantheon of idols reveals that while some idols from the Maoist and early reform period have been relegated to the realm of fiction, revolutionary kitsch or are now simply passé, others remain very much alive in the popular imagination. A state-led project of promoting patriotic education has ensured the coexistence in commercial popular culture of revolutionary idols and contemporary celebrities, via memory sites associated with broadcast television, DVDs and the Internet, and the historical locations, museums and monuments of ‘red tourism.’

  19. When a Celebrity Endorser is Disgraced: A Twenty Five Year Event Study

    NARCIS (Netherlands)

    Bratz, S.; Molchanov, A.E.; Stork, P.A.

    2013-01-01

    This paper investigates how the announcement of negative information about a celebrity endorser impacts firm value, as measured by abnormal stock returns. The unique data sample consists of 93 celebrity disgraces that occurred between 1986 and 2011, affecting firms listed on US stock exchanges. Some

  20. "International Women's Day" 100 周年記念によせて ―"International solidarity is needed for international women's day"

    OpenAIRE

    南, コニー; Connie, MINAMI

    2011-01-01

    The "International Women's Day" celebrated its 100th anniversary in 2010. The 2010 International Women's Conference was held in Copenhagen commemorating the day proposed by female activist Clara Zetkin at the International Socialist Conference in 1910. At theconference, feminists and politicians mainly from western countries had panel discussions in which they engaged in a number of debates concerning the necessity and the problems of modern feminism. According to the Gender Gap Report at the...

  1. 16 March 2009 - HRH Princess Maha Chakri Sirindhorn, Kingdom of Thailand, visiting CMS experimental area and LHC tunnel with Coordinator for external relations F. Pauss and Collaboration Spokesperson T. Virdee.

    CERN Multimedia

    Maximilien Brice

    2009-01-01

    Photo 1: Relations with Non-Member State E. Tsesmelis, CMS Collaboration Spokesperson T. Virdee, HRH Princess Maha Chakri Sirindhorn and Coordinator for External relations F. Pauss, in CMS experimental area. Photo 2-12: Arrival of HRH at building 160: Posy presented to HRH by E. and F. Breedon; Welcome line: Director-General R. Heuer who introduces S. Bertolucci, F. Pauss, E. Tsesmelis, A. de Roeck, R. Breedon and Protocol Officer W. Korda. Photo 13-26:Presentation by Director-General R. Heuer and Head of Education R. Landua. Photo 27-30: Welcome at CMS by Spokesperson T. Virdee Photo 31-43: LHC tunnel visit Photo 44 - 60: CMS underground area visit Photo 61-63: HRH signs the guest book in the SCX5 conference room Photo 64-69: Signature of an expression of interest between SLRI and CMS Photo 75-88: Final discussion with Coordinator for External relation F. Pauss and Director-General R. Heuer.

  2. Biological, psychological and social processes that explain celebrities? influence on patients? health-related behaviors

    OpenAIRE

    Hoffman, Steven J; Tan, Charlie

    2015-01-01

    Background: Celebrities can have substantial influence as medical advisors. However, their impact on public health is equivocal: depending on the advice’s validity and applicability, celebrity engagements can benefit or hinder efforts to educate patients on evidence-based practices and improve their health literacy. This meta-narrative analysis synthesizes multiple disciplinary insights explaining the influence celebrities have on people’s health-related behaviors. Methods: Systematic searche...

  3. Impact of celebrity pitch in direct-to-consumer advertising of prescription drugs.

    Science.gov (United States)

    Bhutada, Nilesh S; Menon, Ajit M; Deshpande, Aparna D; Perri, Matthew

    2012-01-01

    Online surveys were conducted to determine the impact of endorser credibility, endorser effectiveness, and consumers' involvement in direct-to-consumer advertising. In a randomized posttest only study, using the elaboration likelihood model, survey participants (U.S. adults) were either exposed to a fictitious prescription drug ad with a celebrity or a noncelebrity endorser. There was no significant difference in credibility and effectiveness between the celebrity and the noncelebrity endorser. High involvement consumers viewed the ad more favorably and exhibited significantly stronger drug inquiry intentions during their next doctor visit. Further, consumers' involvement did not moderate the effect of celebrity endorser.

  4. Advocacy Narratives and Celebrity Engagement: the Case of Ben Affleck in Congo

    DEFF Research Database (Denmark)

    Budabin, Alexandra Cosima; Richey, Lisa Ann

    2018-01-01

    shape human rights narratives by selecting issues and interacting with dominant framings. This hypothesis is tested through a discourse analysis of professional entertainer Ben Affleck’s spoken and written texts along with organizational materials covering the establishment of the Eastern Congo...... Initiative. The study explains how the ability for celebrities to contend with narratives reflects elite practices in human rights advocacy.......Global celebrities are increasingly important in human rights--promoting causes, raising awareness, and interacting with decision-makers—as communicators to mass and elite audiences. Deepening the literature on transnational advocacy and North-South relations, this article argues that celebrities...

  5. Celebrating Leadership in Public Health and Medicine

    Science.gov (United States)

    ... Navigation Bar Home Current Issue Past Issues Celebrating Leadership in Public Health and Medicine Friends of the ... a Distinguished Medical Science Award for his global leadership in cancer research and the development of combination ...

  6. 13th September 2011 - H. E. Mr Kofi Annan, President, Kofi Annan Foundation, signing the guest book with Director for Administration and General Infrastructure S. Lettow, Head of International Relations F. Pauss, Director-General R. Heuer et International Relations Office Adviser R. Voss.

    CERN Multimedia

    Maximilien Brice

    2011-01-01

    CERN-HI-1109231 tirage 13: with Mrs Kofi Annan CERN-HI-1109231 tirage 23 - 51: visiting the LHC superconducting magnet test hall with Technology Department Head F. Bordry CERN-HI-1109231 tirage 52 - 74: in the ATLAS visitor centre with Collaboration Spokesperson F. Gianotti and young international scientists N. Kanaya, C. Solans and S. Yacoob. Mrs Martti Van Dardel is also participating in the visit throughout.

  7. Celebrating the 125th anniversary of the American Psychological Association: A quarter century of neuropsychology.

    Science.gov (United States)

    Brown, Gregory G; Anderson, Vicki; Bigler, Erin D; Chan, Agnes S; Fama, Rosemary; Grabowski, Thomas J; Zakzanis, Konstantine K

    2017-11-01

    The American Psychological Association (APA) celebrated its 125th anniversary in 2017. As part of this celebration, the APA journal Neuropsychology has published in its November 2017 issue 11 papers describing some of the advances in the field of neuropsychology over the past 25 years. The papers address three broad topics: assessment and intervention, brain imaging, and theory and methods. The papers describe the rise of new assessment and intervention technologies, the impact of evidence for neuroplasticity on neurorehabilitation. Examples of the use of mathematical models of cognition to investigate latent neurobehavioral processes, the development of the field of neuropsychology in select international countries, the increasing sophistication of brain imaging methods, the recent evidence for localizationist and connectionist accounts of neurobehavioral functioning, the advances in neurobehavioral genomics, and descriptions of newly developed statistical models of longitudinal change. Together the papers convey evidence of the vibrant growth in the field of neuropsychology over the quarter century since APA's 100th anniversary in 1992. (PsycINFO Database Record (c) 2018 APA, all rights reserved).

  8. Media coverage of celebrity DUIs: teachable moments or problematic social modeling?

    Science.gov (United States)

    Smith, Katherine Clegg; Twum, Denise; Gielen, Andrea Carlson

    2009-01-01

    Alcohol in the media influences norms around use, particularly for young people. A recent spate of celebrity arrests for drinking and driving (DUI) has received considerable media attention. We asked whether these newsworthy events serve as teachable moments or problematic social modeling for young women. Qualitative analysis of US media coverage of four female celebrities (Michelle Rodriguez, Paris Hilton, Nicole Richie and Lindsay Lohan) was conducted over the year following their DUI arrest (December 2005 through June 2008). The media sample included five television and three print sources and resulted in 150 print and 16 television stories. Stories were brief, episodic and focused around glamorous celebrity images. They included routine discussion of the consequences of the DUI for the individual celebrities without much evidence of a consideration of the public health dimensions of drinking and driving or possible prevention measures. Our analysis found little material in the media coverage that dealt with preventing injury or promoting individual and collective responsibility for ensuring such protection. Media attention to such newsworthy events is a missed opportunity that can and should be addressed through media advocacy efforts.

  9. The Impact of Celebrity Endorsement to Youth Consumer Purchase Decision on Adidas Apparel Product

    OpenAIRE

    Tielung, Maria V. J.; Lombo, Victor Eko Prasetyo

    2014-01-01

    Celebrity endorsements are commonly used strategies for promoting various types of products, services or brands. The main purpose of using celebrity endorser is to influence consumer behaviour, especially purchase intention that will lead to consumer purchase decision, which is directly linked to the revenue of the company. This research is conduct in Manado, North Sulawesi. The objectives of this research are to know the influence of celebrity endorsement to consumers€™ purchase decision of ...

  10. Brand Loyalty: A Study of the Prevalent Usage of Celebrity Endorsement in Cosmetics Advertising.

    OpenAIRE

    Löfgren, Emma; Li, Juan

    2010-01-01

    The usage of celebrity endorsements has been confirmed to result in more favorableadvertisement ratings and positive product evolutions (Dean and Biswas, 2001). It has evenbecome one of the most popular forms of retail advertising (Choi and Rifon, 2007). Marketershave heavily relied on celebrity endorsement, because they believe in its positive impact ofassisting in improvement of brand awareness, brand equity, and even financial returns.Celebrities are easily chosen by marketers to peddle th...

  11. 11 March 2010 - Ambassador of Canada to Switzerland and to Liechtenstein R. Santi in the ATLAS visitor centre with Collaboration Deputy Spokesperson A. Lankford and signing the guest book with CERN Director-General R. Heuer.

    CERN Multimedia

    Maximilien Brice

    2010-01-01

    11 March 2010 - Ambassador of Canada to Switzerland and to Liechtenstein R. Santi in the ATLAS visitor centre with Collaboration Deputy Spokesperson A. Lankford and signing the guest book with CERN Director-General R. Heuer.

  12. HIE-ISOLDE Phase I celebration

    CERN Multimedia

    Ordan, Julien

    2016-01-01

    HIE-Isolde celebration hosted by Belgian State Secretary E. Sleurs for Combating Poverty, for Equal Opportunities, for Disabled People and for Science Policy, in charge of Larger Towns, attached to the Minister of Finance, Ms Elke Sleurs State Secretary for Combating Poverty, for Equal Opportunities, for Disabled People and for Science Policy, in charge of Larger Towns, attached to the Minister of Finance Kingdom of Belgium

  13. Celebrity suicides and their differential influence on suicides in the general population: a national population-based study in Korea.

    Science.gov (United States)

    Myung, Woojae; Won, Hong-Hee; Fava, Maurizio; Mischoulon, David; Yeung, Albert; Lee, Dongsoo; Kim, Doh Kwan; Jeon, Hong Jin

    2015-04-01

    Although evidence suggests that there is an increase in suicide rates in the general population following celebrity suicide, the rates are heterogeneous across celebrities and countries. It is unclear which is the more vulnerable population according to the effect sizes of celebrity suicides to general population. All suicide victims in the general population verified by the Korea National Statistical Office and suicides of celebrity in South Korea were included for 7 years from 2005 to 2011. Effect sizes were estimated by comparing rates of suicide in the population one month before and after each celebrity suicide. The associations between suicide victims and celebrities were examined. Among 94,845 suicide victims, 17,209 completed suicide within one month after 13 celebrity suicides. Multivariate logistic regression analyses revealed that suicide victims who died after celebrity suicide were significantly likely to be of age 20-39, female, and to die by hanging. These qualities were more strongly associated among those who followed celebrity suicide with intermediate and high effect sizes than lower. Younger suicide victims were significantly associated with higher effect size, female gender, white collar employment, unmarried status, higher education, death by hanging, and night-time death. Characteristics of celebrities were significantly associated with those of general population in hanging method and gender. Individuals who commit suicide after a celebrity suicide are likely to be younger, female, and prefer hanging as method of suicide, which are more strongly associated in higher effect sizes of celebrity suicide.

  14. The Rise of the YouTube Celebrity: The Migration of Young Audiences from TV to Independent Content Creators

    OpenAIRE

    Sedláček, Jakub

    2016-01-01

    This thesis aims to uncover the reasons behind the sudden rise of the YouTube celebrity and to test (by means of an experimental study of teenager interests) media claims that YouTubers have become more popular among teenagers than any traditional type of celebrity. The thesis integrates YouTubers into celebrity studies by first outlining the origins of celebrity and its general role in society and then drawing parallels between traditional types of celebrity and YouTubers via describing the ...

  15. Selebtwits: Micro-Celebrity Practitioners in Indonesian Twittersphere

    Directory of Open Access Journals (Sweden)

    Detta Rahmawan

    2014-06-01

    Full Text Available Drawn from the notion that Twitter is a suitable context for micro-celebrity practices (Marwick, 2010 this research examines interactions between Indonesian Twitter-celebrities called selebtwits and their followers. The results suggest that several strategies include: stimulated conversation, audience recognition, and various level of self-disclosure that have been conducted by the selebtwits to maintain the relationship with their followers. This research also found that from the follower viewpoint, interaction with selebtwits is often perceived as an “endorsement” and “achievement”. However, there are others who are not particularly fond of the idea of the selebtwits-follower’s engagement. Some selebtwits-followers’ interactions lead to “digital intimacy”, while others resemble parasocial interaction and one-way communication. Furthermore, this study suggests that in the broader context, selebtwits are perceived in both positive and negative ways.

  16. Celebrating 50 Years of Grounded Theory: Onward and Forward Editorial

    OpenAIRE

    Astrid Gynnild

    2017-01-01

    Welcome to this very special issue of the Grounded Theory Review. In this issue we celebrate 50 amazing years of grounded theory during which it has become one of the fastest growing methods in the global research world. Five decades after The Discovery of Grounded Theory was first published, the seminal work of founders Barney G. Glaser and Anselm Strauss is cited more than 94,000 times on Google Scholar alone. We celebrate that after 50 years of researching, teaching, defending, explic...

  17. 25th May 2011 - Egyptian Minister for Scientific Research, Science and Technology A. Ezzat Salama signing the guest book with CERN Director-General R. Heuer and visiting CMS control centre with Collaboration Spokesperson G. Tonelli.

    CERN Multimedia

    Maximilien Brice

    2011-01-01

    He visited the CMS control room on the Meyrin site with, from left, CMS spokesperson, Guido Tonelli, Alaa Awad, Fayum University, Hisham Badr, ambassador at the UN Geneva, and Maged Elsherbiny, president of the Scientific Research Academy.

  18. 8 February 2010: University College London President & Provost M. Grant signing the guest book with CERN Director-General R.Heuer and Coordinator for External Relations F. Pauss; visiting the ATLAS control room with Collaboration Spokesperson F. Gianotti and Adviser for Non-Member States J. Ellis.

    CERN Multimedia

    Maximilien Brice

    2010-01-01

    Caption for photograph 1002015 01: 8 February 2010: University College London President & Provost M. Grant (6th from left) visiting ATLAS control room with, from left to right, ATLAS Deputy Spokesperson and University of Birmingham D. Charlton; UCL Head of the HEP group M. Lancaster; UCL Vice Provost for research D. Price; ATLAS Collaboration Spokesperson F. Gianotti; UCL Department of Physics and Astronomy N. Konstantinidis; UCL Head of Physics Department J. Tennyson; Head of the UCL-ATLAS group and Vice-Dean for Research in the faculty of Mathematical and Physical Sciences J. Butterworth, visiting the ATLAS control room.

  19. International Year of Astronomy (IYA 2009): Selected Resources

    Science.gov (United States)

    Taha, Mandy; Kraus, Joseph R.

    2009-01-01

    The International Year of Astronomy 2009 (IYA2009) is a global celebration of astronomy and its contributions to society and culture initiated by the International Astronomical Union (IAU) and UNESCO. Through local, national and international events, the organization wants to help the citizens of the world connect with the universe through the day…

  20. Are Celebrities Criminally Responsible For Deceptive Advertising?

    Institute of Scientific and Technical Information of China (English)

    无

    2010-01-01

    The State Administration for Industry and Commerce recently said it has suggested the addition of an article in the Advertising Law to make celebrities who represent fake products in deceptive advertising criminally responsible for their actions if it is confirmed

  1. 77 FR 30242 - Safety Zone; City of Tonawanda July 4th Celebration, Niagara River, Tonawanda, NY

    Science.gov (United States)

    2012-05-22

    ...-AA00 Safety Zone; City of Tonawanda July 4th Celebration, Niagara River, Tonawanda, NY AGENCY: Coast... vessels from a portion of the Niagara River during the City of Tonawanda July 4th Celebration fireworks... read as follows: Sec. 165.T09-0352 Safety Zone; City of Tonawanda July 4th Celebration, Niagara River...

  2. Japanese Ministry of Education, Culture, Sports, Science and Technology (MEXT) representative H. Ikukawa visiting ATLAS experiment with Collaboration Spokesperson P. Jenni, KEK representative T. Kondo and Advisor to CERN DG J. Ellis on 15 May 2007.

    CERN Multimedia

    Maximilien Brice

    2007-01-01

    Japanese Ministry of Education, Culture, Sports, Science and Technology (MEXT) representative H. Ikukawa visiting ATLAS experiment with Collaboration Spokesperson P. Jenni, KEK representative T. Kondo and Advisor to CERN DG J. Ellis on 15 May 2007.

  3. 12th September 2011 - Undersecretary for Foreign Affairs F. Schmidt Ariztía in the ATLAS visitor centre with ATLAS Collaboration Former Spokesperson P. Jenni, Adviser for Chile J. Salicio Diez and Senior Physicist J. Mikenberg.

    CERN Multimedia

    Maximilien Brice

    2011-01-01

    12th September 2011 - Undersecretary for Foreign Affairs F. Schmidt Ariztía in the ATLAS visitor centre with ATLAS Collaboration Former Spokesperson P. Jenni, Adviser for Chile J. Salicio Diez and Senior Physicist J. Mikenberg.

  4. Ceremony celebrates 50 years of rocket launches

    Science.gov (United States)

    2000-01-01

    Ceremony celebrates 50 years of rocket launches PL00C-10364.12 At the 50th anniversary ceremony celebrating the first rocket launch from pad 3 on what is now Cape Canaveral Air Force Station, Norris Gray waves to the audience. Gray was part of the team who successfully launched the first rocket, known as Bumper 8. The ceremony was hosted by the Air Force Space & Missile Museum Foundation, Inc. , and included launch of a Bumper 8 model rocket, presentation of a Bumper Award to Florida Sen. George Kirkpatrick by the National Space Club; plus remarks by Sen. Kirkpatrick, KSC's Center Director Roy Bridges, and the Commander of the 45th Space Wing, Brig. Gen. Donald Pettit. Also attending the ceremony were other members of the original Bumper 8 team. A reception followed at Hangar C. Since 1950 there have been a total of 3,245 launches from Cape Canaveral.

  5. Celebrity Patients, VIPs, and Potentates.

    Science.gov (United States)

    Groves, James E.; Dunderdale, Barbara A.; Stern, Theodore A.

    2002-12-01

    BACKGROUND: During the second half of the 20th century, the literature on the doctor-patient relationship mainly dealt with the management of "difficult" (personality-disordered) patients. Similar problems, however, surround other types of "special" patients. METHOD: An overview and analysis of the literature were conducted. As a result, such patients can be subcategorized by their main presentations; each requires a specific management strategy. RESULTS: Three types of "special" patients stir up irrational feelings in their caregivers. Sick celebrities threaten to focus public scrutiny on the private world of medical caregivers. VIPs generate awe in caregivers, with loss of the objectivity essential to the practice of scientific medicine. Potentates unearth narcissism in the caregiver-patient relationship, which triggers a struggle between power and shame. Pride, privacy, and the staff's need to be in control are all threatened by introduction of the special patient into medicine's closed culture. CONCLUSION: The privacy that is owed to sick celebrities should be extended to protect overexposed staff. The awe and loss of medical objectivity that VIPs generate are counteracted by team leadership dedicated to avoiding any deviation from standard clinical procedure. Moreover, the collective ill will surrounding potentates can be neutralized by reassuring them that they are "special"-and by caregivers mending their own vulnerable self-esteem.

  6. Praising as bodily practice: the neocharismatic culture of celebration

    Directory of Open Access Journals (Sweden)

    Tuija Hovi

    2011-01-01

    Full Text Available Rhythmic body movements and dancing, as well as singing, have been used as a means and inspiration for both individual and communal spiritual experience throughout the history of religions. This article takes a tentative look at the contemporary neocharismatic culture of celebration as a means of aiming at religious experience through collective bodily practice; namely praising, which is generally understood to take the form of singing but is, in fact, expressed also in bodily movements such as dancing. In the neocharismatic context, a celebration means a certain type of a meeting with a special focus on contemplative worship and prayer, accompanied with lively music of praise. First, the historical background of the neo­charismatic branch is outlined shortly. Secondly, the tradition of praise itself within this context is described – what are the insider definitions and what kinds of forms praise in the culture of celebration actually includes, especially in Finland. The description is basically based on internet material and the author's previous field experiences in the Word of Life congregational meetings and other charismatic Christian events. In conclusion, acts of praise as a source of religious experience are discussed.

  7. National Center for Biotechnology Information Celebrates 25th Anniversary | NIH MedlinePlus the Magazine

    Science.gov (United States)

    ... page please turn JavaScript on. National Center for Biotechnology Information Celebrates 25th Anniversary Past Issues / Winter 2014 ... Photo courtesy of NLM The National Center for Biotechnology Information (NCBI), a component of NLM, celebrated its ...

  8. Selling safety: the use of celebrities in improving awareness of safety in commercial aviation.

    Science.gov (United States)

    Molesworth, Brett R C; Seneviratne, Dimuth; Burgess, Marion

    2016-07-01

    The aim of this study was to investigate the influential power of a celebrity to convey key safety messages in commercial aviation using a pre-flight safety briefing video. In addition, the present research sought to examine the effectiveness of subtitles in aiding the recall of these important messages as well as how in-cabin aircraft noise affects recall of this information. A total of 101 participants were randomly divided into four groups (no noise without subtitles, no noise with subtitles, noise without subtitles and noise with subtitles) and following exposure to a pre-recorded pre-flight safety briefing video were tested for recall of key safety messages within that video. Participants who recognised and recalled the name of the celebrity in the safety briefing video recalled significantly more of the messages than participants who did not recognise the celebrity. Subtitles were also found to be effective, however, only in the presence of representative in-cabin aircraft noise. Practitioner Summary: Passenger attention to pre-flight safety briefings on commercial aircraft is poor. Utilising the celebrity status of a famous person may overcome this problem. Results suggest that celebrities do increase the recall of safety-related information.

  9. The Impact of Celebrity Suicide on Subsequent Suicide Rates in the General Population of Korea from 1990 to 2010.

    Science.gov (United States)

    Park, Juhyun; Choi, Nari; Kim, Seog Ju; Kim, Soohyun; An, Hyonggin; Lee, Heon-Jeong; Lee, Yu Jin

    2016-04-01

    The association between celebrity suicide and subsequent increase in suicide rates among the general population has been suggested. Previous studies primarily focused on celebrity suicides in the 2000s. To better understand the association, this study examined the impacts of celebrity suicides on subsequent suicide rates using the data of Korean celebrity suicides between 1990 and 2010. Nine celebrity suicides were selected by an investigation of media reports of suicide deaths published in three major newspapers in Korea between 1990 and 2010. Suicide mortality data were obtained from the National Statistical Office of Korea. Seasonal autoregressive integrated moving average models with intervention analysis were used to test the impacts of celebrity suicides, controlling for seasonality. Six of the 9 celebrity suicides had significant impacts on suicide rates both in the total population and in the same gender- or the same age-subgroups. The incident that occurred in the 1990s had no significant impact on the overall suicide rates, whereas the majority of the incidents in the 2000s had significant influences for 30 or 60 days following each incident. The influence of celebrity suicide was shown to reach its peak following the suicide death of a renowned actress in 2008. The findings may suggest a link between media coverage and the impact of celebrity suicide. Future studies should focus more on the underlying processes and confounding factors that may contribute to the impact of celebrity suicide on subsequent suicide rates.

  10. A STUDY ON EFFECTIVENESS OF MULTIPLE AND SINGLE CELEBRITY ENDORSEMENT ON CONSIDERABLE PRODUCT ADVERTISEMENTS IN CHENNAI PERCEPTIVE, INDIA

    OpenAIRE

    A. Pughazhendi; Dr. K. Antony Baskaran; M. R. Prakash; R. N. Balamurugan

    2012-01-01

    The instrument of celebrity endorsement has nowadays become a pervasive element in advertising and communication management. The advertisers see this as an opportunity to grab and work on so as to expand their operations and promote their product. The purpose of this study is to explore the perceptual difference of consumer towards single celebrity endorsement and multiple celebrity endorsement more than one celebrity in a single advertisement for high and low involvement products and service...

  11. Pioneering CERN lab celebrates 50 years

    CERN Multimedia

    2004-01-01

    In a bid to raise local awareness and to celebrate its 50-year anniversary, CERN, a publicly-funded laboratory grouping scientists from 85 different countries, will hold a one-off open day in October for the general public. "We have added a lot to mankind's knowledge of the universe and that is what we were founded for", said CERN's chief spokesman James Gillies

  12. “Ooh, where did that come from?”: celebrating systemic practice in services for adults with intellectual disability

    OpenAIRE

    Haydon-Laurelut, Mark

    2008-01-01

    What and whom we choose to celebrate says a lot about us. As I thought about celebrating systemic practice, I wondered about how and when those with whom I most often practice, men and women with intellectual disabilities, have been celebrated?

  13. National Science Foundation Assistant Director for Mathematics and Physical Sciences Tony Chan (USA) visiting LHCb experiment on 23rd May 2007 with Spokesperson T. Nakada, Advisor to CERN Director-General J. Ellis and I. Belyaev of Syracuse

    CERN Multimedia

    Maximilien Brice

    2007-01-01

    National Science Foundation Assistant Director for Mathematics and Physical Sciences Tony Chan (USA) visiting LHCb experiment on 23rd May 2007 with Spokesperson T. Nakada, Advisor to CERN Director-General J. Ellis and I. Belyaev of Syracuse

  14. 18th May 2011 - Chinese State Administration of Foreign Experts Affairs (SAFEA) Deputy Director-General M. LU (State Council of China) in the ATLAS visitors centre with Collaboration Deputy Spokesperson A. Lankford and Collaboration member Z. Ren.

    CERN Multimedia

    Maximilien Brice

    2011-01-01

    18th May 2011 - Chinese State Administration of Foreign Experts Affairs (SAFEA) Deputy Director-General M. LU (State Council of China) in the ATLAS visitors centre with Collaboration Deputy Spokesperson A. Lankford and Collaboration member Z. Ren.

  15. The Impacts Of Celebrity Endorsement In Ads On Consumers Purchasing Intention A Case Of Facebook

    Directory of Open Access Journals (Sweden)

    Truong Hai Huyen Thanh

    2015-08-01

    Full Text Available The thesis will be focused on the study of celebrity endorsement and how it affects consumer purchase intention on Facebook. It is obvious that celebrity endorsement nowadays is considered as a powerful advertising instrument which does contribute to measure all elements of a marketing campaign. Also celebrity endorsement is one of the most effective strategies that make products to be different in the competitive market. The main goal of the study is identifying the influence of celebrity endorsement advertising on consumer purchase decision on social media like Facebook. The research is also conducted for the purpose of supporting organizations businesses and media to understand the importance of advertising as well as the best tool to use in developing messages for advertisements to reach their target audience through social media especially Facebook

  16. Imaginary media: a case study of the symbolic recycling of celebrities

    Directory of Open Access Journals (Sweden)

    Marcia Boroski

    2014-12-01

    Full Text Available The present research has aimed to understand the recycling of olympian archetype by contemporary celebrities. To achieve this goal we decided to carry out an exploratory research, through the case study of mediatic trajectory of Geisy Arruda (former student of Uniban’s tourism science, known for being kicked out of college after cause a tumult by wearing a short dress at Uniban. The research is based on the theories of mass culture, proposed by Edgar Morin, and on the concepts of celebrity, described by Chris Rojek. Above all, we think this discussion from the contemporary symbols that feed the myths and archetypes, which underpin and composes the imaginary. For facts and patterns identified along the trajectory of Geisy, we can infer that the former does not reach the top of the fame, the Olympus. She survives through a relationship of symbiosis with celebrities already consolidated, a superficial representation (Meme and highlighting, midiaticamente, his private life, especially that which concerns the eroticism.

  17. The Werther Effect of Two Celebrity Suicides: an Entertainer and a Politician

    OpenAIRE

    Kim, Jae-Hyun; Park, Eun-Cheol; Nam, Jung-Mo; Park, SoHee; Cho, Jaelim; Kim, Sun-Jung; Choi, Jae-Woo; Cho, Eun

    2013-01-01

    PURPOSE: Suicide is a major health problem in Korea. Extensive media exposure of celebrity suicide may induce imitative suicide, a phenomenon called the Werther effect. We examined the increased suicide risk following the suicides of an entertainer and a politician, and identified the relative suicide risks. METHODS: News articles about the celebrity suicides were obtained from three major newspapers and analysed for quantitative and qualitative features. Imitative suicide risk was investigat...

  18. Effects of nutrient content claims, sports celebrity endorsements and premium offers on pre-adolescent children's food preferences: experimental research.

    Science.gov (United States)

    Dixon, H; Scully, M; Niven, P; Kelly, B; Chapman, K; Donovan, R; Martin, J; Baur, L A; Crawford, D; Wakefield, M

    2014-04-01

    To assess pre-adolescent children's responses to common child-oriented front-of-pack food promotions. Between-subjects, web-based experiment with four front-of-pack promotion conditions on energy-dense and nutrient-poor (EDNP) foods: no promotion [control]; nutrient content claims; sports celebrity endorsements (male athletes) and premium offers. Participants were 1302 grade 5 and 6 children (mean age 11 years) from Melbourne, Australia. Participants chose their preferred product from a randomly assigned EDNP food pack and comparable healthier food pack then completed detailed product ratings. Child-oriented pack designs with colourful, cartooned graphics, fonts and promotions were used. Compared to the control condition, children were more likely to choose EDNP products featuring nutrient content claims (both genders) and sports celebrity endorsements (boys only). Perceptions of nutritional content were enhanced by nutrient content claims. Effects of promotions on some product ratings (but not choice) were negated when children referred to the nutrition information panel. Premium offers did not enhance children's product ratings or choice. Nutrient content claims and sports celebrity endorsements influence pre-adolescent children's preferences towards EDNP food products displaying them. Policy interventions to reduce the impact of unhealthy food marketing to children should limit the use of these promotions. © 2013 The Authors. Pediatric Obesity © 2013 International Association for the Study of Obesity.

  19. iSTEM: Celebrating Earth Day with Sustainability

    Science.gov (United States)

    Sibley, Amanda; Kurz, Terri L.

    2014-01-01

    Earth Day is celebrated annually on April 22. Teachers often commemorate Earth Day with their classes by planting trees, discussing important conservation topics (such as recycling or preventing pollution), and encouraging students to take care of planet Earth. To promote observance of Earth Day in an intermediate elementary school classroom, this…

  20. 29 March 2011 - Ninth President of Israel S.Peres welcomed by CERN Director-General R. Heuer who introduces Council President M. Spiro, Director for Accelerators and Technology S. Myers, Head of International Relations F. Pauss, Physics Department Head P. Bloch, Technology Department Head F. Bordry, Human Resources Department Head A.-S. Catherin, Beams Department Head P. Collier, Information Technology Department Head F. Hemmer, Adviser for Israel J. Ellis, Legal Counsel E. Gröniger-Voss, ATLAS Collaboration Spokesperson F. Gianotti, Former ATLAS Collaboration Spokesperson P. Jenni, Weizmann Institute G. Mikenberg, CERN VIP and Protocol Officer W. Korda.

    CERN Multimedia

    Maximilien Brice

    2011-01-01

    During his visit he toured the ATLAS underground experimental area with Giora Mikenberg of the ATLAS collaboration, Weizmann Institute of Sciences and Israeli industrial liaison office, Rolf Heuer, CERN’s director-general, and Fabiola Gianotti, ATLAS spokesperson. The president also visited the CERN computing centre and met Israeli scientists working at CERN.

  1. 6 June 2008 - Chancellor F. Tomàs Vert, University of Valencia, visiting ATLAS control room and experimental area with Collaboration Spokesperson P. Jenni.

    CERN Multimedia

    Mona Schweizer

    2008-01-01

    6 June 2008 - Chancellor F. Tomàs Vert, University of Valencia, visiting ATLAS control room and experimental area with Collaboration Spokesperson P. Jenni. Other participants: Prof. Francisco José Botella, Director, Instituto de Fisica Corpuscular, University of València and CSIC Prof. José Peñarrocha, Dean, Faculty of Physics Prof. Antonio Ferrer, Instituto de Fisica Corpuscular, University of València and CSIC Prof. Antonio Pich, University of València, Member of IFIC (CSIC - Univ. València), Coordinator of CPAN, Spanish National Centre for Particle, Astroparticle and Nuclear Physics.

  2. 14 December 2011 - Czech Republic Delegation to CERN Council and Finance Committees visiting ATLAS experimental area, LHC tunnel and ATLAS visitor centre with Former Collaboration Spokesperson P. Jenni, accompanied by Physicist R. Leitner and Swiss student A. Lister.

    CERN Multimedia

    Estelle Spirig

    2011-01-01

    14 December 2011 - Czech Republic Delegation to CERN Council and Finance Committees visiting ATLAS experimental area, LHC tunnel and ATLAS visitor centre with Former Collaboration Spokesperson P. Jenni, accompanied by Physicist R. Leitner and Swiss student A. Lister.

  3. Food choice and overconsumption: effect of a premium sports celebrity endorser.

    Science.gov (United States)

    Boyland, Emma J; Harrold, Joanne A; Dovey, Terence M; Allison, Maxine; Dobson, Sarah; Jacobs, Marie-Claire; Halford, Jason C G

    2013-08-01

    To determine whether exposure to celebrity endorsement in television (TV) food advertising and a nonfood context would affect ad libitum intake of the endorsed product and a perceived alternative brand. A total of 181 children from the UK aged 8-11 years viewed 1 of the following embedded within a cartoon: (1) a commercial for Walker's Crisps (potato chips), featuring a long-standing celebrity endorser; (2) a commercial for a savory food; (3) TV footage of the same endorser in his well-known role as a TV presenter; or (4) a commercial for a nonfood item. Children's ad libitum intake of potato chips labeled "Walker's" and "supermarket brand" was measured using ANOVA. Children who viewed the endorsed commercial or the TV footage of the endorser outside of a food context consumed significantly more of the Walker's chips compared with children in other groups. These children did not reduce their intake of the supermarket brand product to compensate; thus, the endorser effect contributed to overconsumption. The influence of a celebrity endorser on food intake in children extends beyond his or her role in the specific endorsed food commercial, prompting increased consumption of the endorsed brand even when the endorser has been viewed in a nonfood context. Our data suggest that the ubiquitous nature of celebrity media presence may reinforce unhealthy eating practices in children, although research with other endorsers is needed. Copyright © 2013 Mosby, Inc. All rights reserved.

  4. The Dearth of International Baccalaureate Schools across Africa

    Science.gov (United States)

    Bunnell, Tristan

    2016-01-01

    The Geneva-registered International Baccalaureate (IB) celebrated its 50th anniversary as an organisational entity in 2014, having first appeared in 1964 as the International Schools Examination Syndicate. In January 2015 the 5,000th programme had appeared at a school in Albania. The IB, now offering four programmes, has moved significantly over…

  5. A historical review of head and neck cancer in celebrities.

    Science.gov (United States)

    Folz, B J; Ferlito, A; Weir, N; Pratt, L W; Rinaldo, A; Werner, J A

    2007-06-01

    The illnesses of celebrity patients always receive more attention from the general public than those of ordinary patients. With regard to cancer, this fact has helped to spread information about the four major malignancies: breast cancer, prostatic cancer, lung cancer and colorectal cancer. Head and neck cancer, on the other hand, is still not well recognised by the lay public, although the risk factors are similar to those of lung cancer. It was the objective of this analysis to identify cases of celebrity patients, the description of which could help to increase awareness of head and neck cancer, its symptoms and risk factors. The Internet and medical literature databases were searched for celebrity patients who had suffered from head and neck cancer. The search revealed numerous famous head and neck cancer patients. However, only seven cases were documented well in the medical literature. Among the identified persons were one emperor, two United States presidents, a legendary composer, a world-renowned medical doctor, an outstanding athlete and an extraordinary entertainer. In spite of their exclusive position in society, these patients did not have a better prognosis compared with ordinary patients of their time. Only two of the group experienced long term survival and only one was cured. None of these influential figures used their influence to fund research or to promote knowledge about their respective diseases. The identified cases could help increase public awareness of head and neck cancer. Similar to activities in other oncologic fields, current celebrity head and neck cancer patients should be encouraged to discuss their diseases openly, which could have a positive effect on public health.

  6. Sports celebrities and public health: Diego Maradona's influence on drug use prevention.

    Science.gov (United States)

    Brown, William J; de Matviuk, Marcela Alejandra Chavan

    2010-06-01

    Exposure to a sports celebrity through media and sporting events can have important influences on a public health issue associated with that celebrity. The battle against drug use by Argentinean soccer icon Diego Maradona has provoked concerns about drug abuse and prevention in Argentina, particularly among young people. The present study analyzes how two forms of involvement with Maradona affected the public's concern and perceptions of drug use after Maradona's drug-related health crisis in 2004. Results indicate that those who had a greater degree of parasocial interaction with Maradona were more likely to have an increased awareness of drug abuse, a greater personal concern about drug abuse, abstained from drug use, and more strongly support drug abuse prevention programs. In contrast, identification with Maradona had a mitigating effect on drug use prevention. Implications of these findings regarding the influence of sports celebrities on substance abuse are discussed.

  7. 3 CFR 8353 - Proclamation 8353 of March 24, 2009. Greek Independence Day: A National Day of Celebration of...

    Science.gov (United States)

    2010-01-01

    ... Independence Day: A National Day of Celebration of Greek and American Democracy, 2009 8353 Proclamation 8353... National Day of Celebration of Greek and American Democracy, 2009By the President of the United States of... Celebration of Greek and American Democracy.” I call upon the people of the United States to observe this day...

  8. Four lives a celebration of Raymond Smullyan

    CERN Document Server

    Rosenhouse, Jason

    2014-01-01

    This ""best of"" collection of works by Raymond Smullyan features excerpts from his published writings, including logic puzzles, explorations of mathematical logic and paradoxes, retrograde analysis chess problems, jokes and anecdotes, and meditations on the philosophy of religion. In addition, numerous personal tributes salute this celebrated professor, author, and logic scholar who is also a magician and musician.

  9. Celebrities and Heroes as Models of Self-Perception

    Science.gov (United States)

    Szymanski, Gerald G.

    1977-01-01

    Who are today's models and what difference does it make? A secondary English teacher in Detroit who later became a university teacher examines the hero and the celebrity as seen by his secondary students and teachers and future teachers from 1959-1976. (Author/RK)

  10. Black generation Y students' perceptions of national sport celebrity ...

    African Journals Online (AJOL)

    African Journal for Physical Activity and Health Sciences ... Black generation Y students' perceptions of national sport celebrity endorsers as role models ... at tertiary institutions constitute a particularly attractive target market to marketers given ...

  11. 11th October 2011 - Chinese University of Science and Technology President J. Hou signing the guest book with Adviser R. Voss; in the ATLAS visitor centre with Former Collaboration Spokesperson P. Jenni and Members of the ATLAS Chinese Collaboration.

    CERN Multimedia

    2011-01-01

    11th October 2011 - Chinese University of Science and Technology President J. Hou signing the guest book with Adviser R. Voss; in the ATLAS visitor centre with Former Collaboration Spokesperson P. Jenni and Members of the ATLAS Chinese Collaboration.

  12. Oprah, celebrity and formations of self

    OpenAIRE

    Wilson, S.

    2003-01-01

    Examining the phenomenon of the Oprah Winfrey Show within the context of contemporary American culture, the book considers the reasons for the popularity of this television programme. It explores Winfrey's celebrity persona, the ways in which individuals construct selfhood, and the role of confession. Drawing on cultural criticism and a black feminist perspective, the book demonstrates the range of conflicting discourses that are manifest on the show and combine to produce something that is c...

  13. Examining the Effects of Celebrity Endorser’s Credibility, Congruency and Meaning transfer on Purchase Intention of Skincare Products: An Empirical Research in East China

    OpenAIRE

    peng, cheng

    2015-01-01

    Celebrity endorsement strategy is widely used by marketers for the purpose of increasing sales and extending the market shares. Celebrity endorsers have proved with positive impacts on purchase intention by many researchers. However, the current findings about the effects of celebrity endorsement on purchase intention are still equivocal, owing to several different dimensions of celebrity endorsement. For example, source credibility of celebrity, celebrity congruency and meaning transfer of c...

  14. Celebrities' impact on health-related knowledge, attitudes, behaviors, and status outcomes: protocol for a systematic review, meta-analysis, and meta-regression analysis.

    Science.gov (United States)

    Hoffman, Steven J; Mansoor, Yasmeen; Natt, Navneet; Sritharan, Lathika; Belluz, Julia; Caulfield, Timothy; Freedhoff, Yoni; Lavis, John N; Sharma, Arya M

    2017-01-21

    Celebrities are highly influential people whose actions and decisions are watched and often emulated by wide audiences. Many celebrities have used their prominent social standing to offer medical advice or endorse health products, a trend that is expected to increase. However, the extent of the impact that celebrities have in shaping the public's health-related knowledge, attitudes, behaviors, and status is unclear. This systematic review seeks to answer the following questions: (1) Which health-related outcomes are influenced by celebrities? (2) How large of an impact do celebrities actually have on these health-related outcomes? (3) Under what circumstances do celebrities produce either beneficial or harmful impacts? Ten databases were searched, including MEDLINE, EMBASE, PsycINFO, PubMed, CINAHL, Communication Complete, Sociological Abstracts, Social Sciences Citation Index, Journals @ Scholars Portal, and ProQuest Dissertations & Theses A&I. Two reviewers conducted title and abstract screening and full-text screening to identify primary studies that employed empirical methods (either quantitative or qualitative) to examine celebrities' impact on health-related knowledge, attitudes, behaviors, or status outcomes. The results of this review will contribute to our understanding of celebrity influences and how to design positive evidence-based celebrity health promotion activities. In addition, these findings can help inform the development of media reporting guidelines pertaining to celebrity health news and provide guidance to public health authorities on whether and how to respond to or work with celebrities. PROSPERO CRD42015019268.

  15. Damaged corporate reputation: Can celebrity Tweets repair it?

    NARCIS (Netherlands)

    van Norel, Nienke; Kommers, Petrus A.M.; van Hoof, Joris Jasper; Verhoeven, Joost W.M.

    2014-01-01

    These days, many corporations engage in Twitter activities as a part of their communication strategy. Corporations can use this medium to share information with stakeholders, to answer customer questions, or to build on their image. In this study we examined the extent to which celebrity Tweet

  16. Golden Jubilee Photos: A tradition of anniversary celebrations

    CERN Multimedia

    2004-01-01

    http://www.cern.ch/cern50/ During the Staff Day organized for the 25th anniversary of CERN. CERN organised celebrations for its tenth, twenty-fifth, thirtieth and fortieth anniversaries. Over the years, as its educational and outreach activities expanded, the festivities placed more and more emphasis on the general public, who were invited to come and see science in the making. The tenth-anniversary celebrations were confined to an official ceremony in the presence of representatives of the thirteen Member States and to a party for the personnel. Those marking the Organization's twenty-fifth anniversary were more grand and included, in addition to the official ceremony, an exhibition of CERN technology, a concert by the Suisse Romande Orchestra at the Victoria Hall in Geneva, an exhibition at the Balexert shopping centre, an open day for the local population and a special day for the staff consisting of talks, competitions and numerous other attractions. In particular, a competition was held to find the mo...

  17. World Class: USBBY's Outstanding International Books for Young People

    Science.gov (United States)

    Angus, Carolyn

    2009-01-01

    Some of the world's best children's book artists got together to help Amnesty International celebrate the Universal Declaration of Human Rights' 60th anniversary in "We Are All Born Free," one of the 42 titles recommended by the fourth annual United States Board on Books for Young People's (USBBY) Outstanding International Books…

  18. Estimating the risk for suicide following the suicide deaths of 3 Asian entertainment celebrities: a meta-analytic approach.

    Science.gov (United States)

    Fu, King-Wa; Yip, Paul S F

    2009-06-01

    Evidence suggests that there is an increase in the suicide rate following incidents of celebrity suicide in different countries, but there are no data on the overall suicide risk across countries. The duration of increased suicide rates is usually assumed to be on a monthly basis, but the weekly increase remains uncertain. This study aims at estimating the risk for suicide after the suicide deaths of entertainment celebrities in Asia during the first 4 weeks after the celebrity suicides and on a weekly basis. An ecological, retrospective time-series analysis and a meta-analysis of the suicide deaths in 3 Asian regions: Hong Kong (from 2001 to 2003), Taiwan, and South Korea (both from 2003 to 2005). The combined risks for suicide were found to be 1.43 (95% CI = 1.23 to 1.66), 1.29 (95% CI = 1.12 to 1.50), and 1.25 (95% CI = 1.08 to 1.45) in the first, second, and third week, respectively, after suicides of entertainment celebrities, while adjusting for secular trends, seasonality, economic situation, and temporal autocorrelation. The same-gender and same-method specific increases suggest that as people identify more with the celebrity, their risk for suicide rises. A medium-term rise in suicides up to 24 weeks after the incidents of celebrity suicide is also evident. This study is the first to estimate risk for suicides following celebrity suicides across 3 Asian regions. The results provide important information for public health policy makers in assessing the elevated risk associated with excessive media coverage of celebrity suicide and developing timely evidence-based interventions. Copyright 2009 Physicians Postgraduate Press, Inc.

  19. Stennis Space Center celebrates Native American culture

    Science.gov (United States)

    2009-01-01

    Famie Willis (left), 2009-2010 Choctaw Indian Princess, displays artifacts during Native American Heritage Month activities at Stennis Space Center on Nov. 24. The celebration featured various Native American cultural displays for Stennis employees to view. Shown above are (l to r): Willis, Elaine Couchman of NASA Shared Services Center, John Cecconi of NSSC and Lakeisha Robertson of the Environmental Protection Agency.

  20. 65 Year Birthday Celebration's Prof. John Ellis.

    CERN Multimedia

    Benoit Jeannet

    2011-01-01

    On 13 September, physicists from around the world joined John Ellis at a colloquium to celebrate his 65th birthday, and as he ended his long career as a distinguished CERN staff member and joins King’s College London. Here he is in the audience with fellow theorists, Nobel laureate Gerard ’t Hooft and Chris Llewellyn Smith, former director-general of CERN.

  1. 28 January 2011 - German State Secretary Ministry for Innovation, Science and Research of North Rhine-Westphalia H. Dockter in the ATLAS experimental cavern at LHC Point 1 with Former Spokesperson P. Jenni; signing the guest book with Adviser R. Voss.

    CERN Multimedia

    Maximilien Brice

    2011-01-01

    28 January 2011 - German State Secretary Ministry for Innovation, Science and Research of North Rhine-Westphalia H. Dockter in the ATLAS experimental cavern at LHC Point 1 with Former Spokesperson P. Jenni; signing the guest book with Adviser R. Voss.

  2. 18 January 2011 - Ing. Vittorio Malacalza, ASG Superconductors S.p.A, Italy in the LHC superconducting magnet test hall with Deputy Department Head L. Rossi, in the LHC tunnel at Point 5 and CMS experimental area with Spokesperson G. Tonelli.

    CERN Multimedia

    Maximilien Brice

    2011-01-01

    18 January 2011 - Ing. Vittorio Malacalza, ASG Superconductors S.p.A, Italy in the LHC superconducting magnet test hall with Deputy Department Head L. Rossi, in the LHC tunnel at Point 5 and CMS experimental area with Spokesperson G. Tonelli.

  3. 10 January 2011 - Former Minister of Science and Technology Honorary Member of the National Academy of Engineering of Korea J.-U.SEO in the CMS underground experimental area with Deputy Spokesperson J. Incandela, Former Adviser D. Blechschmidt and Adviser R. Voss.

    CERN Multimedia

    Maximilien brice

    2011-01-01

    10 January 2011 - Former Minister of Science and Technology Honorary Member of the National Academy of Engineering of Korea J.-U.SEO in the CMS underground experimental area with Deputy Spokesperson J. Incandela, Former Adviser D. Blechschmidt and Adviser R. Voss.

  4. 21 January 2008 - Vice-President of the Human Rights Commission Z. Muhsin Al Hussein, Ambassador to United Nations A. Attar and their delegation from Saudi Arabia, visiting the ATLAS experimental cavern with Collaboration Spokesperson P. Jenni and Technical Coordinator M. Nessi.

    CERN Multimedia

    Claudia Marcelloni

    2008-01-01

    21 January 2008 - Vice-President of the Human Rights Commission Z. Muhsin Al Hussein, Ambassador to United Nations A. Attar and their delegation from Saudi Arabia, visiting the ATLAS experimental cavern with Collaboration Spokesperson P. Jenni and Technical Coordinator M. Nessi.

  5. Mr Lars Leijonborg, Minister for Higher Education and Research of Sweden visiting the cavern ATLAS, the control room of ATLAS and the machine LHC at Point 1 with Collaboration Spokesperson P. Jenni and Dr. Jos Engelen, Chief Scientific Officer of CERN.

    CERN Multimedia

    Maximilien Brice

    2008-01-01

    Mr Lars Leijonborg, Minister for Higher Education and Research of Sweden visiting the cavern ATLAS, the control room of ATLAS and the machine LHC at Point 1 with Collaboration Spokesperson P. Jenni and Dr. Jos Engelen, Chief Scientific Officer of CERN.

  6. 7 May 2013 - Ambassador of the Federal Republic of Germany to Switzerland and Liechtenstein P. Gottwald and Mrs Gottwald in the ATLAS experimental cavern and LHC tunnel with Collaboration Deputy Spokesperson T. Wengler and German Scientists A. Schopper and V. Mertens.

    CERN Multimedia

    Maximilien Brice

    2013-01-01

    7 May 2013 - Ambassador of the Federal Republic of Germany to Switzerland and Liechtenstein P. Gottwald and Mrs Gottwald in the ATLAS experimental cavern and LHC tunnel with Collaboration Deputy Spokesperson T. Wengler and German Scientists A. Schopper and V. Mertens.

  7. Ian Taylor MBE MP Chairman Parliamentary and Scientific Committee, United Kingdom (second from left) with (from left to right) CMS Technical Coordinator A. Ball, CMS Spokesperson Tejinder (Jim) Virdee and Adviser to the Director-General J. Ellis on 2 November 2009.

    CERN Multimedia

    Maximilien Brice; CMS

    2009-01-01

    Ian Taylor MBE MP Chairman Parliamentary and Scientific Committee, United Kingdom (second from left) with (from left to right) CMS Technical Coordinator A. Ball, CMS Spokesperson Tejinder (Jim) Virdee and Adviser to the Director-General J. Ellis on 2 November 2009.

  8. Pengaruh Celebrity Endorser Dan Word Of Mouth Terhadap Keputusan Pembelian Produk Sweater Online Shop Alco Di Media Sosial Instagram

    Directory of Open Access Journals (Sweden)

    Nur Amalina Fildzah

    2017-10-01

    Full Text Available Alco is a small and medium businesses producing knit sweaters. Alco admitted about an increase in sales after endorsement to celebrity endorser. But, there is a decline in sales in the mid 2016 even Alco been using celebrity endorser. From the initial survey results that the researcher conducted to prove recognition of Alco, these survey results showed that respondents knew Alco online shop and make a purchase decision from celebrity endorser, word of mouth, and explore Instagram. Inside Instagram, in addition to celebrity endorser that can affect a person's buying decision contained in a photo caption in the social media Instagram. And from the caption can be said as a word of mouth expressed by consumers an online shop on Instagram. explore Instagram is a feature from Instagram Thus, this study uses independent variable celebrity endorser and word of mouth.This study was conducted to know the influence of celebrity endorser and word of mouth partially and simultaneously on the purchase decision of sweater in an online shop Alco in social media Instagram.The type of research used is descriptive and causal research with the method used is quantitative. This study was involving 100 respondents of Alco consumers in social media Instagram. The sampling technique was using a non-probability sampling type of incidental sampling. This study uses multiple regression analysis technique. The results showed that simultaneously celebrity endorser and word of mouth are significantly influencing purchase decisions. Partially celebrity endorser and word of mouth are significantly influencing purchase decisions.

  9. The synergy in green persuasion: Green celebrity endorsers in green advertising: A study of brand-endorser congruence effects in green advertising

    OpenAIRE

    Blasche, J.; Ketelaar, P.E.

    2015-01-01

    This study examines celebrity endorser-brand congruence effects in green advertising on the ads' effectiveness. In an experimental survey, Dutch participants (197) saw ads with a congruent or incongruent celebrity endorser. Extending the match-up hypothesis to a novel match-up factor, greenness, the results show that pro-environmental celebrity endorsers yield more favourable attitudes towards the ad, the brand, and purchase intentions compared to non-green celebrity endorsers. Practitioners ...

  10. Representations of celebrities' weight and shape during pregnancy and postpartum: a content analysis of three entertainment magazine websites.

    Science.gov (United States)

    Gow, Rachel W; Lydecker, Janet A; Lamanna, Jennifer D; Mazzeo, Suzanne E

    2012-01-01

    Entertainment magazine websites provide a continuous stream of celebrity news accessed by over 13 million unique viewers each month. Celebrities' experiences of pregnancy and new motherhood appear to be popular topics within these media outlets; however, little research has investigated the content of this coverage. In this study, investigators coded articles (N=387) published between August 1, 2007 and August 1, 2008 on three popular entertainment magazine websites. Relatively few articles about celebrities' pregnancies discussed weight (13%) or shape (30%), and an even smaller proportion (6.2%) included any discussion of postpartum body dissatisfaction. This suggests a gap between portrayal of celebrities' pregnancies and postpartum experiences and those of non-celebrity women. This disparity is concerning as it might lead to unrealistic expectations about pregnancy and postpartum for both pregnant readers and a more general audience. This study provides important initial information about the messages these media provide regarding pregnancy-related appearance. Copyright © 2011 Elsevier Ltd. All rights reserved.

  11. 50 years CERN Courier Celebration

    CERN Multimedia

    2009-01-01

    The 50th anniversary of the first publication of the CERN Courier provided the opportunity for a modest celebration on 2 September 2009. All six of the principal editors that the magazine has had over its 50-years history met together for the first time. After getting acquainted and reacquainted over lunch, they gathered in the library at CERN to answer questions about the production of the magazine over the years. From left to right, from the present editor to the first one: Christine Sutton, James Gillies, Gordon Fraser, Brian Southworth, Alec Hester and Roger Anthoine.

  12. 78 FR 18455 - Greek Independence Day: A National Day of Celebration of Greek and American Democracy, 2013

    Science.gov (United States)

    2013-03-27

    ... celebrates Greek Independence Day to strengthen the bonds between the birthplace of democracy and the world's... National Day of Celebration of Greek and American Democracy. I call upon the people of the United States to...

  13. Pro-eating disorder search patterns: the possible influence of celebrity eating disorder stories in the media.

    Science.gov (United States)

    Lewis, Stephen P; Klauninger, Laura; Marcincinova, Ivana

    2016-01-01

    Pro eating disorder websites often contain celebrity-focused content (e.g., images) used as thinspiration to engage in unhealthy eating disorder behaviours. The current study was conducted to examine whether news media stories covering eating disorder disclosures of celebrities corresponded with increases in Internet searches for pro eating disorder material. Results indicated that search volumes for pro eating disorder terms spiked in the month immediately following such news coverage but only for particularly high-profile celebrities. Hence, there may be utility in providing recovery-oriented resources within the search results for pro-eating disorder Internet searches and within news stories of this nature.

  14. Celebrating the Ministry of Primary and Secondary Education ...

    African Journals Online (AJOL)

    Celebrating the Ministry of Primary and Secondary Education Curriculum ... Accordingly the thesis defended in this paper is that; contrary to public opinion, it is a ... from documentary analysis with special focus on Plato's Theory of Forms and ... By Country · List All Titles · Free To Read Titles This Journal is Open Access.

  15. 101 Wonderful Ways To Celebrate Women's History. Revised.

    Science.gov (United States)

    Eisenberg, Bonnie; Ruthsdotter, Mary

    This guide offers activities for teachers as well as community program planners that enhance the awareness of women's history and women's contributions to history. Although National Women's History Month is celebrated in March, programs need not be limited to that time period. The programs have been organized into three sections. The first section…

  16. Festivals Together. A Guide to Multi-cultural Celebration.

    Science.gov (United States)

    Fitzjohn, Sue; Weston, Minda; Large, Judy

    This is a resource guide for observing and celebrating special days according to the traditions of many cultures. It brings together the experience and activities of persons from many religions--Buddhism, Christianity, Hinduism, Judaism, Islam, and the Sikh religion--and draws on diverse backgrounds from many parts of the world. The context is…

  17. Centennial of general relativity a celebration

    CERN Document Server

    2017-01-01

    It has been over 100 years since the presentation of the Theory of General Relativity by Albert Einstein, in its final formulation, to the Royal Prussian Academy of Sciences. To celebrate 100 years of general relativity, World Scientific publishes this volume with a dual goal: to assess the current status of the field of general relativity in broad terms, and discuss future directions. The volume thus consists of broad overviews summarizing major developments over the past decades and their perspective contributions.

  18. The Werther Effect of Two Celebrity Suicides: an Entertainer and a Politician

    Science.gov (United States)

    Kim, Jae-Hyun; Park, Eun-Cheol; Nam, Jung-Mo; Park, SoHee; Cho, Jaelim; Kim, Sun-Jung; Choi, Jae-Woo; Cho, Eun

    2013-01-01

    Purpose Suicide is a major health problem in Korea. Extensive media exposure of celebrity suicide may induce imitative suicide, a phenomenon called the Werther effect. We examined the increased suicide risk following the suicides of an entertainer and a politician, and identified the relative suicide risks. Methods News articles about the celebrity suicides were obtained from three major newspapers and analysed for quantitative and qualitative features. Imitative suicide risk was investigated by applying a Poisson time series autoregression model with suicide mortality data from the National Statistics Office for 1.5 years before and 1.5 years after each celebrity’s suicide. The period with a significantly increased number of suicides immediately after the celebrity’s suicide determined the Werther effect band. The relative risk during this period was examined for different ages, genders, and suicide methods. Results News reports were more numerous and they contained more positive definitions about the entertainer’s suicide. The risk of suicide deaths rose markedly after both celebrity suicides. However, the Werther effect band was longer for the entertainer (6 weeks) than for the politician (4 weeks). The relative suicide risk was significant for almost all ages and both genders during that of both individuals. Use of the same suicide method was a prominent risk factor after both celebrity suicides. Conclusions Our results confirm the existence of imitative suicide behaviours, suggesting a facilitation effect of media reports. Guidelines for responsible media reporting need to be implemented to enhance public mental health in Korea. PMID:24386428

  19. Celebrities' Memorial Afterlives: Obituaries, Tributes, and Posthumous Gossip in the Romanian Media Deathscape.

    Science.gov (United States)

    Rusu, Mihai S

    2017-01-01

    Cross-culturally, dead are protected from posthumous negative evaluations by the universal "nil nisi bonum" precept that governs the ethics within the community of mourners. In this study, we set out to test the observance of this injunction against posthumous gossiping in the Romanian public deathscape. Obituaries and other posthumous articles ( N = 1,148) were collected that covered the deaths of 63 celebrities who passed away between 2013 and 2016. Materials were gathered from the digital archives of three Romanian news sources (a news agency, a "quality" newspaper, and a tabloid), published one week after the moment of death. The findings show that 22% of the articles do contain negative evaluations of the deceased. The percentage rises to 36.4% if we restrict the sample to only those celebrities with a controversial anthumous reputation (19 of 63). These results indicate that celebrities are not spared from critical assessments after they pass away.

  20. Effect of Celebrity Endorsement in Advertising Activities by Product Type

    Directory of Open Access Journals (Sweden)

    Karasiewicz Grzegorz

    2014-12-01

    Full Text Available This article seeks to answer two related questions: are celebrity endorsements more likely to be result in a higher evaluation of the product being advertised than use of an anonymous individual (e.g. a typical consumer; and, if present, do these positive effects vary by product category? To answer these two questions research was conducted on a 237 student sample employing a quasi-experiment consisting of four groups (two product categories and two types of endorsers using data collected through an online survey. The results indicate that celebrity endorsements do have a positive impact on the evaluation of durable goods, but do not affect the evaluation of frequently purchased products. This finding largely confirms the assumptions of the match-up model, the meaning transfer model, and the ELM model.

  1. Media visibility on the formation of female celebrity: Catarina, a virgin for auction

    Directory of Open Access Journals (Sweden)

    Lígia Campos de Cerqueira Lana

    2013-09-01

    Full Text Available This article analyzes the role of media visibility in the rise of CatherineMigliorini’s celebrity, famous after putting her virginity up for auction oninternet. The history of the case and its main events, texts written by experts, images and statements of Catarina are investigated from the perspective of women’s visibility transformations. Although media critique, the celebrity Catarina displayed expected abilities of women in media visibility, as the possession of a sexy, young and assertive body, able to be used as capital.

  2. Prof. Samuel ting presents results from AMS experiment at CERN main auditorium. Geneva 3 April 2013. The international team running the Alpha Magnetic Spectrometer (AMS1) today announced the first results in its search for dark matter

    CERN Multimedia

    Samuel Morier-Genoud

    2013-01-01

    Geneva 3 April 2013. The international team running the Alpha Magnetic Spectrometer (AMS) today announced the first results in its search for dark matter. The results, presented by AMS spokesperson Professor Samuel Ting in a seminar at CERN, are to be published in the journal Physical Review Letters. They report the observation of an excess of positrons in the cosmic ray flux

  3. CELEBRATING 50 YEARS AT CERN

    CERN Multimedia

    2008-01-01

    To thank you all for your custom, for each "plat du jour" purchased on 18 June 2008 in CERN restaurants 1 and 2, Carlson Wagonlit Travel will be pleased to treat you to a dessert. Carlson Wagonlit Travel is celebrating the event with a grand prize draw open to all (personnel of CERN and its subcontractors): gift vouchers to a value of over 8,000 Swiss francs to be won. Entry forms can be obtained from our offices in the Main Building from 13 May to 17 June and should be placed in the box by 17 June. The draw will take place on 18 June. Good luck to you all !

  4. 77 FR 38486 - Safety Zone; City of Tonawanda July 4th Celebration, Niagara River, Tonawanda, NY

    Science.gov (United States)

    2012-06-28

    ... 1625-AA00 Safety Zone; City of Tonawanda July 4th Celebration, Niagara River, Tonawanda, NY AGENCY... safety zone on the Niagara River, Tonawanda, New York. This safety zone is intended to restrict vessels from a portion of the Niagara River during the City of Tonawanda July 4th Celebration fireworks on July...

  5. Symposium in honour of the Administrative Tribunal of the International Labour Organization : 90 year of contribution to the creation of international civil service law

    CERN Document Server

    Colloque en l'honneur du Tribunal administratif de l'Organisation internationale du Travail : une contribution de 90 ans à la création d'un droit de la fonction publique internationale; 90 years of contribution of the Administrative Tribunal of the International Labour Organization to the creation of international civil service law; Une contribution de 90 ans du Tribunal administratif de l'Organisation internationale du Travail à la création d'un droit de la fonction publique internationale; Une contribution de 90 ans du TAOIT; 90 years of contribution of the ILOAT

    2017-01-01

    The present book arises out of a symposium that the Administrative Tribunal of the International Labour Organization organized on 5 May 2017 to celebrate the 90 years of its existence and its 125th Session held in 2017.

  6. Celebrity Authorship and Afterlives in English and American Literature

    NARCIS (Netherlands)

    Franssen, G.; Honings, R.

    2016-01-01

    This book maps the history of literary celebrity from the early nineteenth century to the present, paying special attention to the authors’ crafting of their writerly self as well as the afterlife of their public image. Case studies are John Keats, Edgar Allan Poe, Eliza Cook, Herman Melville, Oscar

  7. Sixty Years of Special Needs Education in Tanzania: Celebrating ...

    African Journals Online (AJOL)

    This study traces the development of special needs education in Tanzania from 1950, and discusses the achievements and the persistent challenges that Tanzania is facing as we celebrate 60 years since the first special education school was started. Both documentation and interview methods were used to collect ...

  8. CGH Celebrates Take Your Child To Work Day 2015

    Science.gov (United States)

    Shady Grove celebrated Take Your Child To Work Day this year with a variety of activities and sessions aimed at inspiring school-aged children to explore career paths in science and public service. CGH hosted its inaugural Take Your Child To Work Day session: An Introduction to Global Health.

  9. London’s women historians: a celebration and a conversation

    NARCIS (Netherlands)

    van de Wal, Rozemarijn

    2017-01-01

    On March 13 2017 King’s College London (KCL) and the Institute of Historical Research (IHR) at the School of Advanced Study, hosted ‘London’s women historians: a celebration and a conversation’ – a conference to discuss important contemporary issues, and to draw attention to forgotten women

  10. The laureate as celebrity genius: How Scientific American's John Horgan profiled Nobel Prize winners.

    Science.gov (United States)

    Fahy, Declan

    2018-05-01

    When scientists become Nobel laureates, they become famous in science and public life, but few studies have examined the nature of their scientific celebrity. This article examines how Scientific American portrayed laureates in order to identify and explain core features of Nobel fame. It examines the portrayals of seven laureates - Francis Crick, Linus Pauling, Hans Bethe, Murray Gell-Mann, Brian Josephson, Philip Anderson and Subrahmanyan Chandrasekhar - in magazine profiles written between 1992 and 1995 by science writer John Horgan. Its textual analysis finds the scientists are portrayed as combining the sociological characteristics of genius, including enormous productivity and lasting impact, with the representational characteristics of celebrities, such as the merging of public and private lives. Their form of scientific celebrity is grounded in their field-changing research, which is presented as a product of their idiosyncratic personalities. Nobel science is presented as knowledge created by an ultra-elite of exceptional individuals.

  11. A biblical death-wish: Paul celebrating dying in Phil 1:21

    Directory of Open Access Journals (Sweden)

    J. Punt

    2009-07-01

    Full Text Available Death features as an important concept in the Pauline writings in the New Testament for a number of reasons. However, the intriguing way in which the apostle at times addressed death as positive notion in itself, was traditionally related to Paul�s theological convictions and his understanding of the death of Christ in particular. The remarkably pointed way in which Paul positively celebrated death in Philippians 1:21 borders on invoking a martyrological paradigm, and raises questions about his convictions regarding life, and bodily existence in particular. Interesting analogies emerge when Paul�s celebration of death is compared in a concluding section with contemporary, popular instances where death is � even if for different reasons � presented as �gain�.

  12. The Influence of Celebrity Exemplars on College Students' Smoking

    Science.gov (United States)

    Yoo, Woohyun

    2016-01-01

    Objective: This study examined the effect of celebrity smoking exemplars in health news on college students' perceptions of smoking-related health risks and smoking intentions. Participants and Methods: The data were collected using a Web-based survey of 219 undergraduate students at a large midwestern university in March 2011. Separate analyses…

  13. Publications | Page 343 | IDRC - International Development ...

    International Development Research Centre (IDRC) Digital Library (Canada)

    Results 3421 - 3430 of 6384 ... Watershed describes the water crisis faced by Israel and the Occupied Palestinian Territories today — a crisis that will have much to do with the design and the success of the current ... To celebrate International Women's Day, IDRC held two public panels on March 9 at its head office in Ottawa.

  14. 'The Ethiopian famine' revisited: band aid and the antipolitics of celebrity humanitarian action.

    Science.gov (United States)

    Müller, Tanja R

    2013-01-01

    In many ways the Ethiopian famine of 1983-85 has served as a watershed with respect to humanitarian action. One of its lasting legacies has been the emergence of Band Aid and the subsequent increase in celebrity humanitarianism. A revisiting of the events of 1983-85 occurred in 2010 during a dispute in which it was alleged that a portion of the donations of Band Aid were spent on arms purchases. This paper takes this controversy as its starting point. It goes on to use the theoretical reflections of Giorgio Agamben to consider the dynamics that unfolded during the Ethiopian famine of 1983-85 and to analyse the underlying conceptualisation behind the emergence of Band Aid-type celebrity humanitarianism. The paper concludes with some wider thoughts on how the in essence antipolitical agenda of celebrity humanitarian action is transported into the everyday understanding of 'African disaster', resulting ultimately in the perpetuation of hegemonic control by the global North. © 2013 The Author(s). Journal compilation © Overseas Development Institute, 2013.

  15. Celebrities and Shoes on the Female Brain: The Neural Correlates of Product Evaluation in the Context of Fame

    NARCIS (Netherlands)

    M. Stallen (Mirre); A. Smidts (Ale); M. Rijpkema (Mark); G. Smit (Gitty); V. Klucharev (Vasily); G. Fernandez (Guillén)

    2009-01-01

    textabstractCelebrity endorsement is omnipresent. However, despite its prevalence, it is unclear why celebrities are more persuasive than (equally attractive) non-famous endorsers. The present study investigates which processes underlie the effect of fame on product memory and purchase intention by

  16. Joanne Charette | IDRC - International Development Research Centre

    International Development Research Centre (IDRC) Digital Library (Canada)

    Joanne Charette is IDRC's Vice-President, Corporate Strategy and Communications. Joanne's extensive public affairs and strategic communication experience includes, most recently, her role as Communications Advisor and Official Spokesperson to the Governor General of Canada, and Director, Public Affairs at the ...

  17. Inhibitions and implications associated with celebrity participation in health-related social marketing: an exploratory research focused on HIV prevention in Portugal.

    Science.gov (United States)

    Casais, Beatriz; Proença, João F

    2012-01-01

    This article discusses motivations and inhibitions among celebrities to participate in health-related social marketing. The research identifies the implications that this involvement may have upon their lives. Results from in-depth interviews with 27 Portuguese celebrities show that they expect a fee for endorsements of commercial and government social marketing, despite the positive image they may gain from endorsing public health. The results demonstrate an absence of celebrity prejudice against HIV because of its serious nature and the social stigma attached to AIDS. This research suggests there is a positive bias and presents helpful information for negotiations between institutions and celebrities.

  18. CELEBRATING 50 YEARS AT CERN

    CERN Multimedia

    2008-01-01

    To thank you all for your custom, for each ‘plat du jour’ purchased on 18 June 2008 in CERN restaurants 1 and 2, Carlson Wagonlit Travel will be pleased to treat you to a dessert. Carlson Wagonlit Travel is celebrating the event with a grand prize draw open to all (personnel of CERN and its subcontractors): gift vouchers to a value of over 8,000 Swiss francs are to be won. Entry forms can be obtained from our offices in the Main Building from 13 May to 17 June and should be placed in the box by 17 June. The draw will take place on 18 June. Good luck to you all !

  19. Real body, fake person: Recontextualizing celebrity bodies in fandom and film

    Directory of Open Access Journals (Sweden)

    Melanie Piper

    2015-09-01

    Full Text Available Comparisons between real person fan fiction (RPF and film or television texts dramatizing real people have been made in debates over the ethics of RPF as a fan practice. In an effort to direct the scholarly focus on RPF from these ethical issues to the texts themselves, I propose examining the similarities between the textual process of adapting real people to fictional characters on both the cinema screen and the computer screen. This paper examines the work RPF writers do in appropriating the various bodies of their celebrity subjects: the fragmented intertextual body of the star image, and the celebrity's physical body as a signifier of star image and status as a real person in the world. I argue that the fannish textual process of adapting real public figures to fictional contexts shares a common element with adapting public figures to the screen in the biopic: both work to recontextualize the public self of a celebrity through the representation of a fictionalized or speculated private self. To illustrate this, I will be engaging with a case study of The Social Network (2010 fandom through works in its kink meme, and how the adaptations of textual bodies are at work in fictionalized fan writing about real actors performing in the Hollywood fictionalized film about real tech entrepreneurs.

  20. Selection of Celebrity Endorsers

    DEFF Research Database (Denmark)

    Hollensen, Svend; Schimmelpfennig, Christian

    2013-01-01

    several candidates by means of subtle evaluation procedures. Design/methodology/approach – A case study research has been carried out among companies experienced in celebrity endorsements to learn more about the endorser selection process in practise. Based on these cases theory is inductively developed......Purpose - This research aims at shedding some light on the various avenues marketers can undertake until finally an endorsement contract is signed. The focus of the study lies on verifying the generally held assumption that endorser selection is usually taken care of by creative agencies, vetting....... Findings – Our research suggests that generally held assumption that endorsers being selected and thoroughly vetted by a creative agency may not be universally valid. A normative model to illustrate the continuum of the selection process in practise is suggested and the two polar case studies (Swiss brand...

  1. 78 FR 77359 - Eighth Coast Guard District Annual Safety Zones; New Year's Eve Celebration/City of Mobile...

    Science.gov (United States)

    2013-12-23

    ...-AA00 Eighth Coast Guard District Annual Safety Zones; New Year's Eve Celebration/City of Mobile; Mobile Channel; Mobile, AL AGENCY: Coast Guard, DHS. ACTION: Temporary final rule. SUMMARY: The Coast Guard will enforce the City of Mobile New Year's Eve Celebration safety zone in the Mobile Channel, Mobile, AL from...

  2. Does celebrity endorsements have an impact or influence the purchase intention or buying behaviour of the youth in India

    OpenAIRE

    Khanna, Sneha

    2012-01-01

    The use of celebrity endorsement is becoming more and more popular these days and is used by marketers and companies in order to generate more sales, create or increase brand recognition and also to increase brand awareness. The main purpose of this research is to find out whether celebrity endorsements influence the purchase behavior or intentions of the Indian consumers. This research is aimed to get a better understanding of which factors of a celebrity influences the Indian consumers, att...

  3. NASA's Great Observatories Celebrate the International Year of Astronomy With a National Unveiling of Spectacular Images

    Science.gov (United States)

    2009-02-01

    provides an in-depth view of the galaxy for both astronomers and the public. People Who Read This Also Read... Cosmic Heavyweights in Free-for-all Milky Way’s Giant Black Hole Awoke from Slumber 300 Years Ago Chandra Data Reveal Rapidly Whirling Black Holes Jet Power and Black Hole Assortment Revealed in New Chandra Image "The amazing scientific discoveries made by Galileo four centuries ago are continued today by scientists using NASA's space observatories," says Dr. Denise Smith, the unveiling Project Manager at the Space Telescope Science Institute in Baltimore, Md. "NASA's Great Observatories are distributing huge prints of spectacular images so that the public can share in the exploration and wonder of the universe." The unveilings will take place between February 14 and 28 at 76 museums and 40 schools and universities in 39 states, reaching both big cities and small towns. Sites are planning celebrations involving the public, schools, and the local media. A complete listing of the national unveiling sites accompanies this press release. The International Year of Astronomy Great Observatories Image Unveiling is supported by the NASA Science Mission Directorate Astrophysics Division. The project is a collaboration between the Space Telescope Science Institute, the Spitzer Science Center, and the Chandra X-ray Center.

  4. RSNA Meeting News: Time for Celebration, Thanksgiving, and Responsibility

    International Nuclear Information System (INIS)

    Lee, Kyung Soo

    2007-01-01

    From November 25 through 30, 2007, a scientific assembly and annual meeting of the Radiologic Society of North America (RSNA) were held at McCormick Place, Chicago, IL, USA. The RSNA assembly is the largest international medical meeting in the world. Every year, approximately 60,000 people from 80 countries that are radiologists, radiologic technologists, nurses, and people in the vendor companies of radiologic imaging devices or contrast medium gather together to exchange their ideas on radiology, share new techniques of interventional therapeutic procedure, and demonstrate newly-developed radiologic imaging technology. We all Korean radiologists are celebrating these epochmaking events. We achieved much and became prominent internationally as academicians, clinical radiologists, or as radiologic teachers. We owed much to our family, our medical colleagues, our hospitals, and our paramedical colleagues: specifically physicists, radiological technologists and nurses, who helped us to study hard and write good abstracts. We cannot thank them more. I am not worried about which place we will rank in the next year in terms of abstract number accepted for presentation. Can we maintain our achievement (let's say the fourth place) continually? Without further earnest and endeavor, we might not maintain the credit that we now achieved. Nothing is permanent because other countries will do their best to overtake the higher places regarding abstract numbers accepted by the RSNA. I also would like to urge all presenters to submit their papers to the Radiology, Radiographics, or other related journals to refine their abstracts into masterpiece articles

  5. Fans and Followers: Marketing charisma, making religious celebrity in Ghana

    NARCIS (Netherlands)

    de Witte, M.

    2011-01-01

    Presenting a case study of the Ghanaian charismatic-Pentecostal celebritypastor Mensa Otabil, this article explores processes of marketing and mass mediating charisma in the making of religious celebrity. In order to grasp the convincing force of this ‘Man of God’, it moves beyond classical Weberian

  6. 27 August 2013 - Signature of an Agreement between KTO Karatay University in Turkey represented by the Dean of Engineering Professor Ali Okatan, CERN represented by Director for Research and Computing Dr Sergio Bertolucci and ALICE Collaboration represented by ALICE Collaboration Spokesperson Dr Paolo Giubellino.

    CERN Multimedia

    Maximilien Brice

    2013-01-01

    27 August 2013 - Signature of an Agreement between KTO Karatay University in Turkey represented by the Dean of Engineering Professor Ali Okatan, CERN represented by Director for Research and Computing Dr Sergio Bertolucci and ALICE Collaboration represented by ALICE Collaboration Spokesperson Dr Paolo Giubellino.

  7. 18 January 2011 - The British Royal Academy of Engineering in the LHC tunnel with CMS Collaboration Spokesperson G. Tonelli and Beams Department Head P. Collier; in the CERN Control Centre with P. Collier and LHC superconducting magnet test hall with Technology Department Head F. Bordry.

    CERN Multimedia

    Jean-Claude Gadmer

    2011-01-01

    18 January 2011 - The British Royal Academy of Engineering in the LHC tunnel with CMS Collaboration Spokesperson G. Tonelli and Beams Department Head P. Collier; in the CERN Control Centre with P. Collier and LHC superconducting magnet test hall with Technology Department Head F. Bordry.

  8. 7th April 2011 - Romanian President of the National Authority for Scientific Research State Secretary Ministry for Education, Research, Youth and Sport D. M. Ciuparu signing the guest book with Director for Research S. Bertolucci and ALICE surface building with Collaboration Spokesperson P. Giubellino.

    CERN Multimedia

    Maximilien Brice

    2011-01-01

    7th April 2011 - Romanian President of the National Authority for Scientific Research State Secretary Ministry for Education, Research, Youth and Sport D. M. Ciuparu signing the guest book with Director for Research S. Bertolucci and ALICE surface building with Collaboration Spokesperson P. Giubellino.

  9. 23rd June 2010 - Australian Nuclear Science and Technology Organization Chief Executive Officer A. Paterson signing a Joint Statement of Intent and the guest book with CERN Director-General R. Heuer; in the ATLAS visitor centre and control room with Former Collaboration Spokesperson P. Jenni.

    CERN Multimedia

    Maximilien Brice

    2010-01-01

    23rd June 2010 - Australian Nuclear Science and Technology Organization Chief Executive Officer A. Paterson signing a Joint Statement of Intent and the guest book with CERN Director-General R. Heuer; in the ATLAS visitor centre and control room with Former Collaboration Spokesperson P. Jenni.

  10. David Stafford-Clark (1916-1999): Seeing through a celebrity psychiatrist.

    Science.gov (United States)

    Miller, Gavin

    2017-04-26

    This article uses the mass-media career of the British psychiatrist David Stafford-Clark (1916-1999) as a case study in the exercise of cultural authority by celebrity medical professionals in post-war Britain. Stafford-Clark rose to prominence in the mass media, particularly through his presenting work on medical and related topics for BBC TV and Radio, and was in the vanguard of psychiatrists and physicians who eroded professional edicts on anonymity. At the height of his career, he traded upon his celebrity status, and consequent cultural authority, to deliver mass media sermons on a variety of social, cultural, and political topics. Stafford-Clark tried to preserve his sense of personal and intellectual integrity by clinging to a belief that his authority in the public sphere was ultimately to be vindicated by his literary, intellectual, and spiritual significance. But as his credibility dwindled, he came to distrust the cultural intermediaries, such as broadcasters and publishers, who had supported him.

  11. The Cosmic Mandala: Celebrating Tibetan Cosmologies

    Science.gov (United States)

    Larsen, Kristine

    2008-05-01

    The past decade has seen an increased establishment of Tibetan cultural centers in North America and increased public interest in and media coverage of Tibetan culture. As a result, interest has grown in all aspects of this rich tradition. Astronomy has long played an important role in the lives of the Tibetan people, from their unique luni-solar calendar to their tradition of combining what they call "astro-science" and medicine. To this day, nomads in northern Tibet will ask the North Star - the "Stable Star of the North" - to protect a wayward animal for the night in the expectation that the star will aid in the animal's return in the morning. In Tibetan cosmology, our universe is symbolized as a series of parallel disks centered around Mount Meru, with the heavenly bodies orbiting around it. Central to this cosmology is the concept that time and space have no absolute beginning or end (paralleling the concept of eternal human reincarnation), but that at any given time there exist a billionfold impermanent universes, each one involved in its own independent 4-stage cycle of emptiness, becoming, unfolding, and dissolution. Two distinct symbolic cosmology systems, the Abhidharma ("Topics of special knowledge") and Kalachakra ("Wheel of time"), are recognized in Tibetan culture. These cosmologies also differ in their geographical description of Mount Meru and the "continents" as well as the specifics of the 4-stage cosmological cycle. This poster will celebrate the richness of Tibetan "astro-science", including the calendar, star names, traditional cosmological systems, and astronomical artwork, and demonstrate ways that this tradition can be directly utilized to celebrate and teach cultural cosmologies during the IYA.

  12. International cooperation for the environment

    DEFF Research Database (Denmark)

    Engfeldt, Lars-Göran; Kjellén, Bo; Liefferink, Duncan

    2003-01-01

    global environmental conference, the United Nations Conference on the Human Environment, was convened on 5 June 1972 in Stockholm. This day in June is now yearly celebrated as the World Environment Day. The motto of the Conference “Only One Earth,” was a revolutionary concept for its time, but is today...... go on without concern for the environment. The international agenda for the environment influences the life of everyone: it determines the price for gasoline, where we can build summer houses, and what food we can buy. This chapter will describe how international cooperation for the environment has...

  13. The colonization of a celebration: The transformations of Krsna Slava

    Directory of Open Access Journals (Sweden)

    Sabina Hadžibulić

    2016-06-01

    Full Text Available The article discusses the Slava, or Krsna Slava – traditionally, a Serbian Orthodox celebration of a family’s patron saint. During Real Socialism, the custom was disapproved by the régime because of its religious content. After the collapse of Real Socialism and the disintegration of the Yugoslav federal state, the scale, context and meaning of the Slava have all changed. At the same time as the private celebrations have become larger, less secluded, and a target for marketing, a new type of Slavas has emerged as well. They are not related to a family, but to an organization. Both private and public organizations, including public schools and government offices, stage Slavas as public celebrations. The festivities display a mix of religious and nationalist elements. From a neo-institutionalist perspective, we interpret the change as an example of changing relationships between the state and civil society institutions. The Republic of Serbia has taken the course of re-building its citizenry’s national identity on the basis of Serbian ethnicity instead of the former, supra-ethnic Yugoslav identity. In its search for legitimacy, the new state seeks support both from the Serbian Orthodox Church and from traditions that can be understood as distinctly Serbian. During Real Socialism, the Slava contributed to the reproduction of a traditionalist, religious and family-centered identity, which was a competitor to that of the citizen of a Socialist state. Now, the state is instead promoting the Slava, at the same time using it as a means of representing the state as an expression of exclusively Serbian ethnicity.

  14. The influence of media reporting of the suicide of a celebrity on suicide rates: a population-based study.

    Science.gov (United States)

    Cheng, Andrew T A; Hawton, Keith; Lee, Charles T C; Chen, Tony H H

    2007-12-01

    The impact of media reporting of suicides of entertainment celebrities may affect suicide rates due to an imitation effect. We investigated the impact on suicides of the media reporting of the suicide of a male television celebrity. All suicides during 2003-2005 in Taiwan (n = 10,945) were included in this study. A Poisson time series autoregression analysis was conducted to examine whether there was an increase in suicides during the 4-week period after extensive media reporting of the celebrity suicide. After controlling for seasonal variation, calendar year, temperature, humidity and unemployment rate, there was a marked increase in the number of suicides during the 4-week period after media reporting (relative risk = 1.17, 95% CI 1.04-1.31). The increase was in men (relative risk = 1.30, 95% CI 1.14-1.50) and for the individuals using the same highly lethal method (hanging) as the TV actor did (relative risk = 1.51, 95% CI 1.25-1.83). However, the age groups in which the increase occurred were younger than the age of the celebrity. The extensive media reporting of the celebrity suicide was followed by an increase in suicides with a strong implication of a modelling effect. The results provide further support for the need for more restrained reporting of suicides as part of suicide prevention strategies to decrease the imitation effect.

  15. Conservation is sexy! What makes this so, and what does this make? An engagement with Celebrity and the environment

    Directory of Open Access Journals (Sweden)

    Sian Sullivan

    2011-01-01

    Full Text Available This essay offers an engagement with Daniel Brockington′s (2009 recent book Celebrity and the environment. I highlight the book′s contribution to debate regarding processes of human displacement arising through biodiversity conservation under conditions of neoliberal capitalism. I first situate the book in relation to contemporary perspectives on displacement, justice, and human rights, using examples to illustrate complex and dynamic patterns of conservation inclusions and exclusions globally. This is followed by a summary of Brockington′s typology of conservation celebrities, and of the ways in which celebrities assist with the amassing of conservation finance. I proceed to consider the roles of a celebrity-saturated mass media (and mediated ′spectacle of conservation′ in structuring social and consumptive engagements with the ′non-human′ world globally. I draw attention to how diverse peoples in conservation landscapes might become part of the spectacle of conservation by reconfiguring themselves as cultural objects of touristic consumerism in a script not necessarily of their choosing. By way of acknowledging the significance of social networks and alliances in influencing conservation perspectives and practice, I close with a disclaimer regarding my own long-term collaborations with the author of Celebrity and the environment.

  16. The impact of celebrity endorsement on attracting customers in the ...

    African Journals Online (AJOL)

    To break through the cluttered market environment and grab customer attention is one of the essential issue business sectors are faced with today. Brand endorsement has become a driving force for most business operations. The purpose of this study is to determine whether celebrity endorsement in the health and fitness ...

  17. VANET '13: Proceeding of the Tenth ACM International Workshop on Vehicular Inter-networking, Systems, and Applications

    NARCIS (Netherlands)

    Gozalvez, J.; Kargl, Frank; Mittag, J.; Kravets, R.; Tsai, M.; Unknown, [Unknown

    This year marks a very important date for the ACM international workshop on Vehicular inter-networking, systems, and applications as ACM VANET celebrates now its 10th edition. Starting in 2004 as "ACM international workshop on Vehicular ad hoc networks" already the change in title indicates that

  18. The influence of media coverage of a celebrity suicide on subsequent suicide attempts.

    Science.gov (United States)

    Cheng, Andrew T A; Hawton, Keith; Chen, Tony H H; Yen, Amy M F; Chen, Chung-Ying; Chen, Lin-Chen; Teng, Po-Ren

    2007-06-01

    To investigate the impact of media reporting of a celebrity suicide on subsequent suicide attempts. A Poisson time series autoregression analysis was conducted to examine whether there was a significant increase in suicide attempts during the 3-week period after the start of extensive media reporting of a celebrity suicide. The reporting began on May 2, 2005, and lasted about 17 days. To investigate the influence of media reporting on suicide attempts, a structured interview was conducted with 124 suicide attempters identified from 2 counties in Mid Taiwan who had exposure to the media reporting. After controlling for seasonal variation, calendar year, temperature, and humidity, there was a marked increase in the number of suicide attempts during the 3-week period after media reporting began (adjusted relative risk = 1.55, 95% CI = 1.26 to 1.91). Among 124 suicide attempters exposed to the media reports, 23.4% reported an influence from them. There was no relationship between the attempters' ages and the age of the celebrity or the method, but male attempters had a significantly higher risk for such influence. A considerably higher risk for such influence was found among subjects with a history of suicide attempt(s) in the previous year (odds ratio = 52.3, 95% CI = 5.96 to 459.1). The extensive media reporting of the suicide of a celebrity was followed by an increase in suicide attempts. The effect was particularly marked in individuals with a recent history of a suicide attempt. The results provide further support for the need for more restrained reporting of suicides as part of suicide prevention strategies and for special vigilance for contagious effects of such reporting on people who have carried out recent suicidal acts.

  19. Weddings and war: marriage arrangements and celebrations in two Palestinian intifadas

    NARCIS (Netherlands)

    Johnson, P.; Abu Nahleh, L.; Moors, A.

    2009-01-01

    In our comparison of marriage arrangements and wedding celebrations during the first and the second intifada in Palestine, we focus on "political marriages" wherein the political activism and affiliation of the marital partners are of considerable importance. During the first intifada, political

  20. Do Scandinavian Care about international law?

    DEFF Research Database (Denmark)

    Wind, Marlene

    2016-01-01

    Although Scandinavians are often celebrated as the vanguards of human rights and international law, we know little about whether courts and judges in these countries have embraced those international courts and conventions that they themselves helped establish after the Second World War....... This article presents original and comprehensive data on three Scandinavian courts' citation practice. It demonstrates that not only do Scandinavian Supreme Courts engage surprisingly little with international law, but also that there is great variation in the degree to which they have domesticated...... international law and courts by citing their case law. Building on this author's previous research, it is argued that Norway sticks out as much more engaged internationally due to a solid judicial review tradition at the national level. It is also argued that Scandinavian legal positivism has influenced a much...

  1. Comets, Charisma, and Celebrity: Reflections on Their Deep Impact

    Science.gov (United States)

    Olson, R. J. M.; Pasachoff, J. M.

    In celebration of the Deep Impact Mission, this essay explores the influence of comets on the arts and sciences since the beginning of recorded time. Through images, ranging from the sublime to the humorous, it probes the reasons why comets are among the most charismatic visual spectacles in the universe and why, even as scientific missions unmask their mysteries, they remain iconic symbols and harbingers of change.

  2. 19th August 2010 - Chinese Chancellor and Chairman of Wuhan Huazhong Normal University Administration Committee L. Ding signing the Guest Book with Head of International Relations F. Pauss and Adviser R. Voss.

    CERN Multimedia

    Michel Blanc

    2010-01-01

    and also: visiting the LHC superconducting magnet test hall, SM18, with L. Walckiers; in the CERN Control Centre with S. Redaelli; visiting ALICE surface buildings with Collaboration Spokesperson J. Schukraft; in the Computer Centre with D. Foster. The delegation is throughout accompanied by Adviser R. Voss and ALICE Collaboration Deputy Spokesperson P. Kuijer.

  3. Celebrating the International, Disremembering Shanghai: The Curious Case of the Shanghai International Film Festival

    Directory of Open Access Journals (Sweden)

    Ma Ran

    2012-01-01

    Full Text Available The state-sanctioned Shanghai International Film Festival (SIFF is the only film festival accredited by the Fédération Internationale des Associations de Producteurs de Films (FIAPF in the Greater China region. This paper intends to explore the perceived paradoxes of the SIFF by approaching its vaguely defined vision of “being international/internationalization” (or guojihua. The vision of guojihua has, at best, fuelled the persistent efforts of the SIFF to emulate the globally standardized festival framework and redirect the global capital flow into its newly installed film market. On the other hand, the SIFF has been reluctant to use one of its most precious cultural legacies – the cosmopolitanism of the Republican era – as a branding resource. The main argument is that the weakened connection between the SIFF and its locality/cultural memory is not only a result of the superficial understanding of guojihua, but also of the fact that the central and the local government often hold conflicting ideas regarding the social engineering of Shanghai’s image.

  4. 16 December 2013 - Hooke Professor of Experimental Physics and Pro Vice Chancellor University of Oxford Prof. I. Walmsley visiting the ATLAS cavern with ATLAS Collaboration Deputy Spokesperson T. Wengler, Physics Department, ATLAS Collaboration P. Wells and Chair, CMS Collaboration Board, Oxford University and Purdue University I. Shipsey

    CERN Document Server

    Anna Pantelia

    2013-01-01

    16 December 2013 - Hooke Professor of Experimental Physics and Pro Vice Chancellor University of Oxford Prof. I. Walmsley visiting the ATLAS cavern with ATLAS Collaboration Deputy Spokesperson T. Wengler, Physics Department, ATLAS Collaboration P. Wells and Chair, CMS Collaboration Board, Oxford University and Purdue University I. Shipsey

  5. 15 January 2010 - Vice-Chancellor & Chief Executive C. Snowden, University of Surrey, United Kingdom and Mrs Snowden visiting ALICE exhibition and experimental undeground area with Collabortion Spokesperson J. Schukraft and Beams Department Head P. Collier; Signature of the guest book with CERN Director-General R. Heuer.

    CERN Multimedia

    Maximilien Brice

    2010-01-01

    15 January 2010 - Vice-Chancellor & Chief Executive C. Snowden, University of Surrey, United Kingdom and Mrs Snowden visiting ALICE exhibition and experimental undeground area with Collabortion Spokesperson J. Schukraft and Beams Department Head P. Collier; Signature of the guest book with CERN Director-General R. Heuer.

  6. Chairman of the DELL Board of Directors and Chief Executive Officer Michael S. Dell with CERN Director-General R. Heuer and in front of the ATLAS detector (centre) with ATLAS Deputy Spokesperson A. Lankford (left) and Information Technology Department Head F. Hemmer on 26th January 2010.

    CERN Multimedia

    Maximilien Brice

    2010-01-01

    Chairman of the DELL Board of Directors and Chief Executive Officer Michael S. Dell with CERN Director-General R. Heuer and in front of the ATLAS detector (centre) with ATLAS Deputy Spokesperson A. Lankford (left) and Information Technology Department Head F. Hemmer on 26th January 2010.

  7. 24 February 2012 - Polish Vice-Rectors AGH University of Science and Technology Cracow visiting the ATLAS underground experimental area with Former Collaboration Spokesperson P. Jenni; Vice Rector J. Lis signs a collaboration agreement with A. Unnervik; Adviser T. Kurtyka and A. Siemko accompany the delegation throughout.

    CERN Multimedia

    Jean-Claude Gadmer

    2012-01-01

    24 February 2012 - Polish Vice-Rectors AGH University of Science and Technology Cracow visiting the ATLAS underground experimental area with Former Collaboration Spokesperson P. Jenni; Vice Rector J. Lis signs a collaboration agreement with A. Unnervik; Adviser T. Kurtyka and A. Siemko accompany the delegation throughout.

  8. On cerebral celebrity and reality TV: subjectivity in times of brain scans and psychotainment.

    Science.gov (United States)

    De Vos, Jan

    2009-01-01

    The philosopher Daniel Dennett developed a theory of consciousness in which he replaces the so-called Cartesian theater with conceptions such as "fame in the brain" and "cerebral celebrity." The paradox of this is that Dennett unwittingly reintroduces the metaphors of the stage and the screen. The use of this trope is pursued in this essay in order to juxtapose Dennett's theory with reality TV and celebrity culture. This will allow us to sketch out late-modern subjectivity in times of brains scans and "psychotainment." Drawing on Walter Benjamin, Giorgi Agamben, Slavoj Žižek, and others, a plea is made for a materialism of the zero-level of subjectivity.

  9. Anniversary celebrations at the National Museum of History

    OpenAIRE

    Elena Ploşniţa

    2014-01-01

    December 21, 2013 we celebrated 30 years since the founding of the National Museum of History of Moldova. On this occasion the museum has organized several events. Program of the day began with a Round Table “Policies for conservation and restoration of the museum heritage in the Republic of Moldova”. Then, the general director of the museum Eugen Sava opened a solemn assembly in the museum’s Blue Room. During the meeting there were presented congratulatory words addressed to the participants...

  10. 16th November 2010 - Chinese Vice Minister of Science and Technology J. Cao signing the guest book with CERN Director-General R. Heuer and Head of International Relations F. Pauss.

    CERN Multimedia

    Maximilien Brice

    2010-01-01

    CERN-HI-1011300 19-41: visiting SM18 with F. Bertinelli CERN-HI-1011300 43-66; visiting CMS Control Centre in Meyrin with Collaboration Spokesperson G. Tonelli CERN-HI-1011300 67-85: in the ATLAS Visitor Centre with Former Collaboration Spokesperson P. Jenni CERN-HI-1011300 86-87: meeting young representatives of the CERN Chinese community in the Glassbox, restaurant 1.

  11. World Town Planning Day and GIS Day to be celebrated

    OpenAIRE

    Trulove, Susan

    2003-01-01

    On Wednesday, Nov. 19, Montgomery County will unveil the county's new comprehensive plan during a joint celebration of the fifth anniversary of Geographic Information Systems Day and the 30th anniversary of World Town Planning Day. The event will feature programs by the Virginia Tech Center for Geospatial Information Technology (CGIT) and Virginia's Geospatial Extension Program (GEP).

  12. The Norm-Activating Power of Celebrity : The Dynamics of Success and Influence (Retracted article. See vol. 75, pg. 289, 2012)

    NARCIS (Netherlands)

    Lindenberg, Siegwart; Joly, Janneke F.; Stapel, Diederik A.

    On the basis of previous evidence, we reasoned that even if people do not identify with celebrities, these celebrities can influence their behavior by activating bundles of social norms. Activating a norm means making both content and ''oughtness'' of the norm more directly relevant for behavior. We

  13. ‘Justin Bieber Sounds Girlie’: Young People’s Celebrity Talk and Contemporary Masculinities

    OpenAIRE

    Kim Allen; Laura Harvey; Heather Mendick

    2015-01-01

    In this article, we explore the ways that contemporary young masculinities are performed and regulated through young people’s relationship with celebrity. We address the relative paucity of work on young men’s engagements with popular culture. Drawing on qualitative data from group interviews with 148 young people (aged 14-17) in England, we identify ‘celebrity talk’ as a site in which gender identities are governed, negotiated and resisted. Specifically we argue that celebrity as a s...

  14. EDITORIAL: STAM celebrates its 10th anniversary STAM celebrates its 10th anniversary

    Science.gov (United States)

    Ushioda, Sukekatsu

    2010-02-01

    I would like to extend my warmest greetings to the readers and staff of Science and Technology of Advanced Materials (STAM), on the occasion of its 10th anniversary. Launched in 2000, STAM marks this year an important milestone in its history. This is a great occasion to celebrate. STAM was founded by Tsuyoshi Masumoto in collaboration with Teruo Kishi and Toyonobu Yoshida as a world-class resource for the materials science community. It was initially supported by several materials research societies and was published as a regular peer-reviewed journal. Significant changes occurred in 2008, when the National Institute for Materials Science (NIMS) became solely responsible for all the costs of maintaining the journal. STAM was transformed into an open-access journal published by NIMS in partnership with IOP Publishing. As a result, the publication charges were waived and the entire STAM content, including all back issues, became freely accessible through the IOP Publishing website. The transition has made STAM more competitive and successful in global publication communities, with innovative ideas and approaches. The journal has also changed its publication strategy, aiming to publish a limited number of high-quality articles covering the frontiers of materials science. Special emphasis has been placed on reviews and focus issues, providing recent summaries of hot materials science topics. Publication has become electronic only; however, selected issues are printed and freely distributed at major international scientific events. The Editorial Board has been expanded to include leading experts from all over the world and, together with the Editorial Office, the board members are doing their best to transform STAM into a leading materials science journal. These efforts are paying off, as shown by the rapidly increasing number of article downloads and citations in 2009. I believe that the STAM audience can not only deepen their knowledge in their own specialties but

  15. 60 years of celebrations

    CERN Multimedia

    Katarina Anthony

    2014-01-01

    The first celebration of CERN's anniversary featured in the CERN Bulletin, 1979. As CERN wraps up a month of events surrounding its 60th anniversary, the Bulletin looks back on September 29ths that have come and gone. What was hitting the CERN headlines when the Organization turned 15 - 30 - 45? Brace yourselves for a trip back in time with previous birthday editions of the CERN (a.k.a. "Weekly") Bulletin.      Bulletin Issue No.1/1965  - Bulletin Issue No. 40/1969 The very first edition of the Weekly Bulletin arrived on CERN desktops on 29 March 1965. The Organization was only just out of its first decade, but it was already a hub of activity, as demonstrated by the various seminars and training events that graced the cover of the first Bulletin. By the time CERN turned 15 in 1969, the Organization was preparing for its second Open Day. Discussion of the event made the cover of the Bulletin, announcing that sections of the ISR were to be ...

  16. Celebrating UNAM-Oshakati Campus health day/world health day: a community service: professional and personal life experiences

    OpenAIRE

    Lusia N. Ndahambelela Pinehas; NN. Shifiona; KKI. Shikongo

    2013-01-01

    Background: The University of Namibia-Oshakati Campus has a tradition to celebrate UNAM Health Day which coincided with the World Health Day annually. The day had always been celebrated within the Oshakati Campus premises. Nurse lecturers from the School of Nursing and Public Health always decide on the activities of the day and they volunteered themselves to take part in the event. The activities conducted were such as blood pressure monitoring, taking of weigh and giving general health edu...

  17. The Treaty of Tordesillas and the (reInvention of International Law in the Age of Discovery

    Directory of Open Access Journals (Sweden)

    Tatiana Waisberg

    2017-05-01

    Full Text Available This paper aims to investigate some of the main features of sixteenth century international law in order to challenge traditional international law foundations. By exploring concrete cases, and indicating situations in which state and non-state actors resorted to international norms in order to promote trade and celebrate peace treaties, it is inquired whether some pre-Westphalia international trade and warfare practices may be defined as the beginning of “modern” international law.

  18. The synergy in green persuasion: Green celebrity endorsers in green advertising: A study of brand-endorser congruence effects in green advertising

    NARCIS (Netherlands)

    Blasche, J.; Ketelaar, P.E.

    2015-01-01

    This study examines celebrity endorser-brand congruence effects in green advertising on the ads' effectiveness. In an experimental survey, Dutch participants (197) saw ads with a congruent or incongruent celebrity endorser. Extending the match-up hypothesis to a novel match-up factor, greenness, the

  19. The ugly truth: negative gossip about celebrities and positive gossip about self entertain people in different ways.

    Science.gov (United States)

    Peng, Xiaozhe; Li, You; Wang, Pengfei; Mo, Lei; Chen, Qi

    2015-01-01

    In contrast to abstract trait words which describe people's general personality, gossip is about personal affairs of others. Although neural correlates underlying processing self-related trait words have been well documented, it remains poorly understood how the human brain processes gossip. In the present fMRI study, participants were instructed to rate their online emotional states upon hearing positive and negative gossip about celebrities, themselves, and their best friends. Explicit behavioral ratings suggested that participants were happier to hear positive gossip and more annoyed to hear negative gossip about themselves than about celebrities and best friends. At the neural level, dissociated neural networks were involved in processing the positive gossip about self and the negative gossip about celebrities. On the one hand, the superior medial prefrontal cortex responded not only to self-related gossip but also to moral transgressions, and neural activity in the orbital prefrontal cortex increased linearly with pleasure ratings on positive gossip about self. On the other hand, although participants' ratings did not show they were particularly happy on hearing negative gossip about celebrities, the significantly enhanced neural activity in the reward system suggested that they were indeed amused. Moreover, via enhanced functional connectivity, the prefrontal executive control network was involved in regulating the reward system by giving explicit pleasure ratings according to social norm compliance, rather than natural true feelings.

  20. 1st February 2011-CERN Cultural Board for Engaging with the Arts, visiting CMS experimental area and LHC Tunnel at Point 5

    CERN Multimedia

    Michael Hoch

    2011-01-01

    Photo 1-4: Visit to CMS Control Room with G. Tonelli,CMS Collaboration Spokesperson Photo 5-9,16-20:CMS experimental area Photo 10-15:LHC Tunnel at Point 5 Photo 21:F. Madlener,Director of IRCAM Paris+S. Dorny,Director-General Lyon Opera House+C. Bollman,Art by Genève+M. Doser,AEgIS Collaboration Spokesperson,Former Physics Department Deputy Head+A. Koek,International Arts Development+G. Tonelli+M. Monje Cano,Arts Development Assistant (part-time work experience)+B. Ruf,Director of Kunsthalle Zürich

  1. PERAN PERSEPSI NILAI DALAM MEMEDIASI PENGARUH KREDIBILITAS CELEBRITY ENDORSER TERHADAP NIAT BELI PRODUK KOSMETIK MAYBELLINE DI KOTA DENPASAR

    Directory of Open Access Journals (Sweden)

    Gusti Ayu Pangastuti Arsinta

    2015-10-01

    Full Text Available The rapid growth and increasing competition in the business of cosmetic product and also the more selective consumer, makes cosmetic companies do efforts in providing information about the products and create a positive association to attract potential customers. The purpose of this study is to determine the role of perceived value in mediating the effect of celebrity endorser credibility on purchase intention of Maybelline cosmetics products in Denpasar. The sample size was 70 people, determined with non-probability sampling methods, especially incidental and purposive sampling. The analysis technique used was PLS (Partial Least Square. The results of this study indicate that the celebrity endorser credibility influence positively purchase intention and perceived value. Additionally, perceived value has positive impact on purchase intention. Perceived value emerges as variable which mediate partially the effect of celebrity endorser credibility on purchase intention.

  2. H.E. Dr Danilo Türk President of the Republic of Slovenia (second from right) visiting the ATLAS detector with, from left to right, Ambassador A. Logar, Spokesperson F. Gianotti, Director-General R. Heuer, First Lady B. Miklič Türk and ATLAS Slovenian national contactperson M. Mikuz.

    CERN Multimedia

    Maximilien Brice

    2009-01-01

    H.E. Dr Danilo Türk President of the Republic of Slovenia (second from right) visiting the ATLAS detector with, from left to right, Ambassador A. Logar, Spokesperson F. Gianotti, Director-General R. Heuer, First Lady B. Miklič Türk and ATLAS Slovenian national contactperson M. Mikuz.

  3. Make Celebrations Fun, Healthy, and Active: 10 Tips to Creating Healthy, Active Events

    Science.gov (United States)

    United States Department of Agriculture 10 tips Nutrition Education Series MyPlate MyWins Based on the Dietary Guidelines for Americans Make celebrations fun, healthy, and active Eating healthy and being physically active can be a ...

  4. UC Berkeley's Celebration of the International Year of Astronomy 2009

    Science.gov (United States)

    Cobb, B. E.; Croft, S.; Silverman, J. M.; Klein, C.; Modjaz, M.

    2010-08-01

    We present the astronomy outreach efforts undertaken for the International Year of Astronomy 2009 at the University of California, Berkeley. Our department-wide endeavors included a monthly public lecture series by UC Berkeley astronomers and a major astronomy outreach event during a campus-wide university "open house," which included solar observing and a Starlab Planetarium. In addition to sharing our outreach techniques and outcomes, we discuss some of our unique strategies for advertising our events to the local community.

  5. To what extent does the reporting behavior of the media regarding a celebrity suicide influence subsequent suicides in South Korea?

    Science.gov (United States)

    Lee, JeSuk; Lee, Weon-Young; Hwang, Jang-Sun; Stack, Steven John

    2014-08-01

    This study investigated the nature of media coverage of a national entertainer's suicide and its impact on subsequent suicides. After the celebrity suicide, the number of suicide-related articles reported surged around 80 times in the week after the suicide compared with the week prior. Many articles (37.1%) violated several critical items on the World Health Organization suicide reporting guidelines, like containing a detailed suicide method. Most gender and age subgroups were at significantly higher risk of suicide during the 4 weeks after the celebrity suicide. Results imply that massive and noncompliant media coverage of a celebrity suicide can cause a large-scale copycat effect. © 2014 The American Association of Suicidology.

  6. SLAC to host symposium celebrating 10th anniversary of first website in America

    CERN Multimedia

    2001-01-01

    Many of the programmers, web designers and scientists who collaborated to create the world wide web will be in SLAC for a two-day symposium to celebrate the 10th anniversary of the first website in America.

  7. INVESTIGATINGTHE SOURCEATTRIBUTES INFLUENCINGCONSUMERS’ CREDIBILITY EVALUATIONS OF AN ATHLETE-CELEBRITY ENDORSED PRODUCT

    Directory of Open Access Journals (Sweden)

    Bafokeng Bafokeng Mahao

    2017-01-01

    Full Text Available The use of celebrity endorsement as an advertising strategy has been widelyembraced by numerousorganisations. Nonetheless, scholarly wisdom suggests theneed for cumulative research that seeks to identify the unique set of source factorsthat enhance the credibility of advertising communication messages delivered bycelebrities across countries.Inthis vein, the primary purpose of this research wasto apply the dimensions of thesource attributes theory (Ohanian, 1990 tounderstand the underlying factors that influence South African consumers to havepositive perceptions towards purchasingaproductthat hasbeen endorsed by alocal athlete celebrity-endorser. A quantitative research approach was applied,wherein a self-administered survey questionnaire comprising20scale items wasadapted for this research. Data were collected from a consumer sample of 456consumers based in Gauteng, South Africa. Upon applying exploratory factoranalysisand mean score rankings, source likeability, source trust, source authorityand source credibility were established as the underlying factors influencingconsumers’ credibility evaluations, in descending order of importance. Moreover,the inter-factor correlation matrix revealed positive relationships among theidentified factors. Insights gained from this study could assist practitioners todesign effectiveadvertisementstrategies that fosterpositivecredibility evaluationsthrough known product endorsers.

  8. Internal lecture | LEP I era (1984-1994) | Celebration of Herwig Schopper's 90th birthday | Main Auditorium | 16 September

    CERN Multimedia

    2014-01-01

    "LEP I era (1984-1994)" with a celebration of H. Schopper's 90th birthday, by John Ellis, Horst Wenninger and Herwig Schopper     3.30 – 3.45 p.m.: Coffee     3.45 - 4.30 p.m. LEP1 the Ascent of the Standard Model by John Ellis Abstract When LEP was conceived, the Standard Model was not a phrase that appeared in the titles of particle physics papers. By the end of LEP1, the Standard Model had been established as the theory describing the visible matter in the Universe. In addition to testing the Standard Model, the accurate measurements at LEP1 enabled predictions to be made for new physics, such as the masses of the top quark and the Higgs boson, and provided a hint for possible physics beyond the Standard Model, such as grand unification. Biography John Ellis is Maxwell Professor of Theoretical Physics at King's College in London. After obtaining a PhD from Cambridge University and post-doctoral positions at SL...

  9. NIH's National Institute of General Medical Sciences celebrates 45 years of Discovery for Health

    Science.gov (United States)

    ... Alison Davis NIH's National Institute of General Medical Sciences celebrates 45 years of Discovery for Health The National Institute of General Medical Sciences (NIGMS) is the NIH institute that primarily supports ...

  10. Celebrating 20 Years of Publication of "Accounting Education: An International Journal": 1992-2011

    Science.gov (United States)

    Jackling, Beverley; Natoli, Riccardo; Nuryanah, Siti; Ekanayake, Dimuthu

    2013-01-01

    This paper describes the background to the establishment of "Accounting Education: an international journal," as well as an outline of its distinctive characteristics, including the international focus of the journal both in relation to the composition of its Editorial Boards and its authorship since its launch in 1992. A thematic…

  11. News Education: Physics Education Networks meeting has global scale Competition: Competition seeks the next Brian Cox Experiment: New measurement of neutrino time-of-flight consistent with the speed of light Event: A day for all those who teach physics Conference: Students attend first Anglo-Japanese international science conference Celebration: Will 2015 be the 'Year of Light'? Teachers: Challenging our intuition in spectacular fashion: the fascinating world of quantum physics awaits Research: Science sharpens up sport Learning: Kittinger and Baumgartner: on a mission to the edge of space International: London International Youth Science Forum calls for leading young scientists Competition: Physics paralympian challenge needs inquisitive, analytical, artistic and eloquent pupils Forthcoming events

    Science.gov (United States)

    2012-05-01

    Education: Physics Education Networks meeting has global scale Competition: Competition seeks the next Brian Cox Experiment: New measurement of neutrino time-of-flight consistent with the speed of light Event: A day for all those who teach physics Conference: Students attend first Anglo-Japanese international science conference Celebration: Will 2015 be the 'Year of Light'? Teachers: Challenging our intuition in spectacular fashion: the fascinating world of quantum physics awaits Research: Science sharpens up sport Learning: Kittinger and Baumgartner: on a mission to the edge of space International: London International Youth Science Forum calls for leading young scientists Competition: Physics paralympian challenge needs inquisitive, analytical, artistic and eloquent pupils Forthcoming events

  12. Bike2Work celebration in honour of the colleagues who registered most kilometers in 2013

    CERN Document Server

    Vigen, Jens

    2014-01-01

    Before the 2014 season was officially launched, the CERN bikers took time to celebrate the strong commitment of biking to work in 2013. The celebration took place in front of Restaurant 1. The president of the CERN Bike Club, Henrik Nissen, was the master of ceremonies and presented a set of prizes: The three first prizes, all corresponding to the so-called "Karma Level Sexy Bottom", went to Tim Smith (7182 km), Martial Dujardin (5109 km) and Gabriele Thiede (4326 km). For the remaining group of participants there were seven extra prizes, attributed from a prize draw - where each of their registered kilometers was used as lottery ticket. In addition all got a diploma stating their karma level .

  13. Pubface: Celebrity face identification based on deep learning

    Science.gov (United States)

    Ouanan, H.; Ouanan, M.; Aksasse, B.

    2018-05-01

    In this paper, we describe a new real time application called PubFace, which allows to recognize celebrities in public spaces by employs a new pose invariant face recognition deep neural network algorithm with an extremely low error rate. To build this application, we make the following contributions: firstly, we build a novel dataset with over five million faces labelled. Secondly, we fine tuning the deep convolutional neural network (CNN) VGG-16 architecture on our new dataset that we have built. Finally, we deploy this model on the Raspberry Pi 3 model B using the OpenCv dnn module (OpenCV 3.3).

  14. Charles Darwin in modern epidemiology and public health: the celebration continues.

    Science.gov (United States)

    Hanage, W P

    2011-01-01

    2009 was Darwin year; his familiar bearded face peered out from a great radiation of TV series, book covers and even a feature film. The reasons for this were his bicentennial and the 150th anniversary of the publication of the Origin of Species. However, there is no reason the celebrations should cease with the turn of the New Year.

  15. 19 July 2013 - Chairman of the Policy Committee, European Cancer Organisation, President, European Association for Cancer Research E. Celis visiting the ATLAS experimental cavern with ATLAS Collaboration Deputy Spokesperson, B. Heinemann and signing the Guest Book with Director for Accelerators and Technology S. Myers. Life Sciences Adviser M. Dosanjh present.

    CERN Multimedia

    Anna Pantelia

    2013-01-01

    19 July 2013 - Chairman of the Policy Committee, European Cancer Organisation, President, European Association for Cancer Research E. Celis visiting the ATLAS experimental cavern with ATLAS Collaboration Deputy Spokesperson, B. Heinemann and signing the Guest Book with Director for Accelerators and Technology S. Myers. Life Sciences Adviser M. Dosanjh present.

  16. 31st August 2011 - Government of Japan R. Chubachi, Executive Member of the Council for Science and Technology Policy, Cabinet Office, Vice Chairman, Representative Corporate Executive Officer and Member of the Board, Sony Corporation, visiting the ATLAS experimental area with Former Collaboration Spokesperson P. Jenni and Senior physicist T. Kondo.

    CERN Multimedia

    Raphaël Piguet

    2011-01-01

    31st August 2011 - Government of Japan R. Chubachi, Executive Member of the Council for Science and Technology Policy, Cabinet Office, Vice Chairman, Representative Corporate Executive Officer and Member of the Board, Sony Corporation, visiting the ATLAS experimental area with Former Collaboration Spokesperson P. Jenni and Senior physicist T. Kondo.

  17. 8 April 2013 - Indian Hon'ble Minister for Ministry of Science & Technology and Ministry of Earth Sciences Shri Sudini Jaipal Reddy in the LHC tunnel with K. Foraz, visiting the CMS cavern with Technical Coordinator A. Ball and Former Spokesperson T. Virdee, signing the guest book with Director-General R. Heuer.

    CERN Multimedia

    Samuel Morier-Genoud

    2013-01-01

    8 April 2013 - Indian Hon'ble Minister for Ministry of Science & Technology and Ministry of Earth Sciences Shri Sudini Jaipal Reddy in the LHC tunnel with K. Foraz, visiting the CMS cavern with Technical Coordinator A. Ball and Former Spokesperson T. Virdee, signing the guest book with Director-General R. Heuer.

  18. Celebrating Diversity in Early Care and Education Settings: Moving beyond the Margins

    Science.gov (United States)

    Durand, Tina M.

    2010-01-01

    As the USA continues to live up to its historical reputation as a nation of immigrants, early childhood professionals are increasingly faced with the challenge of supporting children and families from diverse cultural milieu. However, to truly celebrate diversity in early childhood settings, early childhood teachers and caregivers must engage in a…

  19. Calories in the classroom: celebration foods offered and consumed during classroom parties at an elementary school in a low-income, urban community.

    Science.gov (United States)

    Isoldi, Kathy K; Dalton, Sharron

    2012-08-01

    The school food environment is an important area of exploration in investigating the potential for schoolchildren to consume foods and beverages containing excess calories on school grounds. Several venues offer schoolchildren access to lownutrient, calorie-dense foods and beverages. Classroom celebrations offer such a venue; however, little is known about current practices during these events. Trained observers recorded foods and beverages offered, activities engaged in, and goody bag distribution during six separate classroom celebrations. Additionally, foods and beverages consumed by 24 individual students were recorded in detail for calorie estimation. The majority of food items offered during classroom celebrations were low-nutrient, calorie-dense items. The mean caloric contribution for all 24 students was 444 ± 221 calories, with a range of 130–905 calories, and a median intake of 386 calories. Mean total estimated calorie intake per grade level was 225 ± 90, 286 ± 105, and 550 ± 212 calories for students in prekindergarten, kindergarten, and 1st grade, respectively. Only one-third of all the parties observed included activities other than eating. Our observations reveal that food items offered during classroom celebrations offer children opportunities to consume low-nutrient, calorie-dense foods and beverages on the school campus. More research is needed to support these findings, and to identify the best practice to implement for effective school wellness policies aimed at regulating classroom celebrations.

  20. 75 FR 51379 - Safety Zone; Celebrate Erie, Presque Isle Bay, Erie, PA

    Science.gov (United States)

    2010-08-20

    ... display. DATES: This rule is effective from 9:30 p.m. until 10:30 p.m. on August 22, 2010. ADDRESSES...: Temporary final rule. SUMMARY: The Coast Guard is establishing a temporary safety zone on Presque Isle Bay... Presque Isle Bay in Erie, PA during the Celebrate Erie fireworks display, August 22, 2010. This temporary...

  1. A vintage celebration for CERN

    CERN Multimedia

    2004-01-01

    Maurice Dupraz, a winegrower from the Etat de Genève vineyards, explains the characteristics of the Vigne des Nations to Robert Aymar, CERN's Director-General, and Robert Cramer, Conseiller d'Etat. As part of the fiftieth anniversary celebrations, CERN was the guest of honour at the Vigne des Nations ceremony organised by the Etat de Genève on 7 May. My Organization is greatly honoured to have the Vigne des Nations dedicated to it, said Robert Aymar, CERN's Director-General, at the ceremony held on the slopes of the Lully vineyards at Bernex on 7 May. Invited by Robert Cramer, President of Geneva's Conseil d'Etat, he spoke of the special links that have been forged over the last fifty years between CERN and the Canton of Geneva, where the Organization has its headquarters. Both of them paid tribute to Maurice Bourquin, former rector of the University of Geneva and Swiss delegate to the CERN Council since 1994, who became the first Swiss President of the CERN Council in 2000. The Vigne des Nations ceremony,...

  2. The challenges to the consolidation of Brazil’s international prominence: education and culture

    Directory of Open Access Journals (Sweden)

    Elizabete Sanches Rocha

    2012-04-01

    Full Text Available Over the last years, Brazil has gained international visibility especially due to the capacity of its economical development and the progress of its public policies on fighting poverty. Though there reason for celebration exists with respect to the country’s recent achievements, Brazil still has a lot to do if it wants to gain international prominence. In this paper, we address two issues that are fundamental for Brazil to achieve real leadership: education and culture.

  3. The Effect of Product Placement in Movies and Celebrity Endorsement on Consumer Purchase Intention of Samsung Smartphone in Manado

    OpenAIRE

    Tangkuman, Ridsa Septiyan; Saerang, David P.E

    2016-01-01

    Information and communication technology has made great strides in recent years which also had an effect on advertising such as product placement and celebrity endorsement. Smartphone is one of products that is often to be found on advertising media. This study aims to analyze the effects of product placement in movies and celebrity on consumer purchase with Samsung smartphone as its case study. This is a causal type of research which uses primary data obtained from questionnaires and uses or...

  4. Celebrities and cyber crimes: An analysis of the victimization of female film stars on the internet

    Directory of Open Access Journals (Sweden)

    Halder Debarati

    2016-01-01

    Full Text Available With the advent of internet and digital communication technology, online crimes targeting celebrities have gained a momentum. This article argues that, among the celebrities, actresses of Hollywood and Bollywood are particularly targeted online mainly because of their sex appeal and easy availability of contents including their images, video clippings, their private geo-location information, etc. The perpetrators are mostly fans who may wish to view the actresses as sex symbols. This article suggests that production houses should take primary responsibilities to prevent such victimisation and the actors themselves may avail legal policies such as right to be forgotten to approach the internet companies including search engines like Google to prevent victimisation and remove the offensive contents.

  5. Strategies of Dacia Renault on international markets

    Directory of Open Access Journals (Sweden)

    Funaru, G.

    2011-01-01

    Full Text Available Sustainable development is one of the main axes of action of the Renault Group. This means that a company should not only be concerned by its profitability and growth, but also by the impact of its actions on the environment and society. The company must be attentive to the concerns of civil society, where NGOs are the true spokespersons. This is the philosophy of the Dacia Renault company.

  6. Transmissibility of the Ice Bucket Challenge among globally influential celebrities: retrospective cohort study

    Science.gov (United States)

    Chan, Brandford H Y; Leung, Gabriel M; Lau, Eric H Y; Pang, Herbert

    2014-01-01

    Objectives To estimate the transmissibility of the Ice Bucket Challenge among globally influential celebrities and to identify associated risk factors. Design Retrospective cohort study. Setting Social media (YouTube, Facebook, Twitter, Instagram). Participants David Beckham, Cristiano Ronaldo, Benedict Cumberbatch, Stephen Hawking, Mark Zuckerberg, Oprah Winfrey, Homer Simpson, and Kermit the Frog were defined as index cases. We included contacts up to the fifth generation seeded from each index case and enrolled a total of 99 participants into the cohort. Main outcome measures Basic reproduction number R0, serial interval of accepting the challenge, and odds ratios of associated risk factors based on fully observed nomination chains; R0 is a measure of transmissibility and is defined as the number of secondary cases generated by a single index in a fully susceptible population. Serial interval is the duration between onset of a primary case and onset of its secondary cases. Results Based on the empirical data and assuming a branching process we estimated a mean R0 of 1.43 (95% confidence interval 1.23 to 1.65) and a mean serial interval for accepting the challenge of 2.1 days (median 1 day). Higher log (base 10) net worth of the participants was positively associated with transmission (odds ratio 1.63, 95% confidence interval 1.06 to 2.50), adjusting for age and sex. Conclusions The Ice Bucket Challenge was moderately transmissible among a group of globally influential celebrities, in the range of the pandemic A/H1N1 2009 influenza. The challenge was more likely to be spread by richer celebrities, perhaps in part reflecting greater social influence. PMID:25514905

  7. Transmissibility of the Ice Bucket Challenge among globally influential celebrities: retrospective cohort study.

    Science.gov (United States)

    Ni, Michael Y; Chan, Brandford H Y; Leung, Gabriel M; Lau, Eric H Y; Pang, Herbert

    2014-12-16

    To estimate the transmissibility of the Ice Bucket Challenge among globally influential celebrities and to identify associated risk factors. Retrospective cohort study. Social media (YouTube, Facebook, Twitter, Instagram). David Beckham, Cristiano Ronaldo, Benedict Cumberbatch, Stephen Hawking, Mark Zuckerberg, Oprah Winfrey, Homer Simpson, and Kermit the Frog were defined as index cases. We included contacts up to the fifth generation seeded from each index case and enrolled a total of 99 participants into the cohort. Basic reproduction number R0, serial interval of accepting the challenge, and odds ratios of associated risk factors based on fully observed nomination chains; R0 is a measure of transmissibility and is defined as the number of secondary cases generated by a single index in a fully susceptible population. Serial interval is the duration between onset of a primary case and onset of its secondary cases. Based on the empirical data and assuming a branching process we estimated a mean R0 of 1.43 (95% confidence interval 1.23 to 1.65) and a mean serial interval for accepting the challenge of 2.1 days (median 1 day). Higher log (base 10) net worth of the participants was positively associated with transmission (odds ratio 1.63, 95% confidence interval 1.06 to 2.50), adjusting for age and sex. The Ice Bucket Challenge was moderately transmissible among a group of globally influential celebrities, in the range of the pandemic A/H1N1 2009 influenza. The challenge was more likely to be spread by richer celebrities, perhaps in part reflecting greater social influence. © Ni et al 2014.

  8. The Influence of Sports Celebrity Credibility on Purchase Intention: The Moderating Effect of Gender and Consumer Sports-Involvement

    Directory of Open Access Journals (Sweden)

    Natalie Bragança Düsenberg

    2016-01-01

    Full Text Available This study investigates the effects of sport’s celebrity endorsement on purchase intention. More specifically, this study seeks to (1 identify the extent to which the sports celebrity’s credibility influences consumer purchase intention; (2 the extent to which gender moderates the effect of sports celebrity endorsement on purchase intention; and (3 to what extent consumer sports-involvement moderates the effect of a sports celebrity endorsement on purchase intention. One famous Brazilian soccer player and four product categories were used as stimuli. The research method used was a survey, which has included 1,025 respondents. Data analysis was performed using exploratory factor analysis (EFA and confirmatory factor analysis (CFA. Structural equation modeling (SEM, using the ADF technique, was applied to test the substantive hypotheses. To test the hypotheses of the moderating effect of gender and consumer sports-involvement, the research used the multigroup analysis technique. The empirical results support the relationship between a sport celebrity’s endorsement and purchase intention. The moderating effects of gender and sports-involvement were also empirically supported, but only partially.

  9. Dr Flavia Schlegel Assistant Director-General for Natural Sciences UNESCO

    CERN Multimedia

    Bennett, Sophia Elizabeth

    2016-01-01

    27 January 2016 - UNESCO Assistant Director-General for Natural Sciences UNESCO F. Schlegel visiting the ATLAS experimental cavern with Collaboration Deputy Spokesperson B. Heinemann. M. Bona, Relations with International Organisations, accompanies the delegation throughout.

  10. Celebrity Endorsement & Consumer Behavior : Gender Differences as a Marketing Strategy

    OpenAIRE

    Junhem, Sanna; Adolfsson, Sophie

    2017-01-01

    Background - Celebrity endorsement is not a new phenomenon and it can be seen in advertisements around the world. Since the content of an advertisement easily can be screened out, it is important to target the right consumer. There has to be a fit between the consumer, the endorser and the product. Since gender plays a crucial part when understanding consumer behavior, knowledge about gender differences needs to be taken into account when creating a marketing strategy.      Purpose - Consumer...

  11. Are we celebrating the right life? Your chance to contribute to our alternative jubilee

    CERN Multimedia

    Stephenson, Hugh

    2002-01-01

    "Next weeks, millions of Britons will celebrate the golden jubilee. [...] To mark the occasion, the Guardian will be paying tribute to a selection of 20th century figures who have done most to shape modern Britain - as judged by you" (6 pages)

  12. 11 August 2008 - Member of the House of Councillors M. Naito (The National Diet of Japan, The Democratic Party of Japan) visiting the ATLAS experiment control room with Collaboration Spokesperson P. Jenni and ATLAS Muon Project Leader G. Mikenberg. Family photograph with CERN Japanese scientists in front of the ATLAS surface building.

    CERN Multimedia

    Maximilien Brice

    2008-01-01

    11 August 2008 - Member of the House of Councillors M. Naito (The National Diet of Japan, The Democratic Party of Japan) visiting the ATLAS experiment control room with Collaboration Spokesperson P. Jenni and ATLAS Muon Project Leader G. Mikenberg. Family photograph with CERN Japanese scientists in front of the ATLAS surface building.

  13. 16 Augur 2013 -Bulgarian Minister of Education and Sciences A. Klisarova visiting the LHC tunnel with S. Russenschuck and CMS experimental cavern with Deputy Spokesperson T. Camporesi and V. Genchev ; signing the guest book with CERN Director-General R. Heuer. Accompanied throughout by P. Hristov, L. Litov, R. Voss and Z. Zaharieva.

    CERN Multimedia

    Anna Pantelia

    2013-01-01

    16 Augur 2013 -Bulgarian Minister of Education and Sciences A. Klisarova visiting the LHC tunnel with S. Russenschuck and CMS experimental cavern with Deputy Spokesperson T. Camporesi and V. Genchev ; signing the guest book with CERN Director-General R. Heuer. Accompanied throughout by P. Hristov, L. Litov, R. Voss and Z. Zaharieva.

  14. Celebrating the first of a kind

    CERN Multimedia

    2014-01-01

    It was on 7 and 8 October 1954 that the first meeting of the CERN Council took place, opened by Frenchman Robert Valeur, retiring Chairman of the interim Council that had overseen the establishment of CERN. On the day we celebrate that first meeting with a special Council Symposium, it’s interesting to look back at the meeting’s minutes.    Penned in the dry official language that is the hallmark of such documents, the momentous nature of what had been achieved nevertheless shines through. “The retiring Chairman stressed the importance of the creation of the Organization which would be the first scientific organization of its kind in the world,” Valeur was reported as saying, before going on to introduce such luminaries as Swiss writer and federalist, Denis de Rougemont, and American Nobel Prize winner, Isidor Rabi, both of whom had played instrumental roles in the creation of CERN. CERN pioneer Pierre Auger would only be present the following ...

  15. Social Butterflies- How Social Media Influencers are the New Celebrity Endorsement

    OpenAIRE

    Burke, Kayleigh Elizabeth

    2017-01-01

    The rapid growth of visual microblogging platforms, such as Instagram, has created new opportunities for brands to communicate with stakeholders. As these platforms evolve, brands have had to adapt in order to use the available social media platforms to gain visibility in the millennial audience. Recently brands have turned to online 'celebrities' known as a social media influencer (SMI) to distribute information and influence consumers' product perceptions. This specifically has become a com...

  16. Auger Physicists visit CMS

    CERN Multimedia

    Hoch, Michael

    2012-01-01

    Visit at CERN P5 CMS in the experimental cavern Alan Watson, Auger Spokesperson Emeritus, University of Leeds; Jim Cronin, Nobel Laureate, Auger Spokesperson Emeritus, University of Chicago; Jim Virdee, CMS Former Spokesperson, Imperial College; Jim Matthews, Auger Co-Spokesperson, Louisiana State University

  17. AFROPOLITANISM, CELEBRITY POLITICS, AND ICONIC IMAGINATIONS OF NORTH-SOUTH RELATIONS

    DEFF Research Database (Denmark)

    Richey, Lisa Ann; Christiansen, Lene Bull

    2018-01-01

    In discussions of African cultural politics, a new label of ‘Afropolitan’ refers to diverse engagements by Africans who are typically members of the cultural elite, and participate in diaspora politics, online activism, fashion and literature debates. Simultaneously, in discussions of development...... aid, celebrity has become a way of mediating between proximity and distance in imagining relationships between South and North. Afropolitanism can be usefully considered as an Africa-specific, post-colonial form of cosmopolitanism that spans discourses of elite pan-African culture to theories of elite...

  18. A qualitative evaluation to explore the suitability, feasibility and acceptability of using a 'celebration card' intervention in primary care to improve the uptake of childhood vaccinations.

    Science.gov (United States)

    Lwembe, Saumu; Green, Stuart A; Tanna, Nuttan; Connor, Jane; Valler, Colin; Barnes, Ruth

    2016-07-30

    Childhood vaccination remains a primary mechanism for reducing the burden of infectious disease. In the United Kingdom, as in many countries, a sustained effort is required to ensure that vaccination targets are met to afford protection to the whole population from vaccine preventable disease. The Celebrate and Protect programme is a collaborative partnership developed to improve the uptake of childhood vaccination across a number of boroughs within London through the use of a celebration card to encourage attendance for vaccination and enhance relationships between general practices and the parents/carers of children. This study was undertaken to assess the suitability, feasibility and acceptability of the Celebrate and Protect programme across nine boroughs in London. Data were collected either from telephone interviews (n = 24) or from focus groups (n = 31). A total of 55 key informants were included in the study, representing strategic, commissioning or policy leads, healthcare professionals and primary care teams delivering vaccinations and parents/carers of children under five. The analysis of data identified that whilst parents/carers saw the celebration card positively this raised the issue of 'vaccine hesitancy' and the lack of information that parents/carers have to make informed decisions about vaccination. Similarly, healthcare professionals viewed the programme positively and felt that it was deliverable within existing resources although they raised wider questions about on-going sustainability and about quantitative data collection. In relation to the collaboration between primary care and a pharmaceutical company in developing the Celebrate and Protect programme, it was generally felt that, provided appropriate governance is in place, it was a pragmatic approach in which the benefits outweighed any perceived disadvantages. The Celebrate and Protect programme was seen as an innovative collaborative programme to engage with parents and carers

  19. Drunken sled dogs: Celebration, alcohol use and teamwork in nature tourism guiding

    Directory of Open Access Journals (Sweden)

    Saara Koikkalainen

    2016-06-01

    Full Text Available Work in the tourism industry often suffers from the blending of leisure and work as front-line service sector employees are expected to partake in the tourists’ celebrations as a routine part of their job. This article focuses on the wilderness safari business where the celebratory culture of tourism influences employee relations at work and the social use of alcohol has become a part the of team-building and recruitment practices of the field. The article is based on thematic interviews of nature tourism guides working in Finnish Lapland. The safari guides use common celebrations and bonding at the pub at the end of the long working day as a way of becoming a tight-knit and efficient team. The article highlights the dual role of alcohol in the tourism business: while the tourist drinks as a part of the fun of being on holiday, the tourism worker drinks as a part of her job, of how employee roles are divided and new guides trained into the business during the winter high-season. The metaphor of drunken sled-dogs is used to illustrate this team-building process.

  20. The Influence of Koren€™s Celebrity Endorsement and Youth Buying Behavior on Youth Apparel Purchase Decision in Manado

    OpenAIRE

    Andries, Alfa Loudy

    2014-01-01

    Korean Pop culture was affecting many countries. Indonesia was shipped impact is mainly due to the deployment of Indonesian culture which is a developing country that is easily influenced by the developed countries. The change of how youth in Manado response to Korean€™s celebrity appearance need to investigate. This research designed to find out the influence of Korean€™s celebrity endorsement and youth buying behavior on youth apparel purchase decision in Manado. The method used to analyze...

  1. The Use of Celebrity Endorsement with the Help of Electronic Communication Channel (Instagram) : Case study of Magnum Ice Cream in Thailand

    OpenAIRE

    Kutthakaphan, Rangsima; Chokesamritpol, Wahloonluck

    2013-01-01

    TITLE The Use of Celebrity Endorsement with the Help of Electronic Communication Channel (Instagram): Case Study of Magnum Ice Cream Thailand RESEARCH QUESTION How does the use of celebrity endorsement with the help of electronic communication channel (Social media: Instagram) affect the buying behavior of generation Y consumers in Thailand? STRATEGIC QUESTION How can marketers use this marketing technique in an effective way to increase the number of consumers? PURPOSE OF THE STUDY The pu...

  2. German-Iowan Strategies in Celebrating the Centennial of Alexander von Humboldt’s Birth

    Directory of Open Access Journals (Sweden)

    Bill Roba

    2014-12-01

    Full Text Available The two largest cities of Eastern Iowa on the shore of the Mississippi River are Dubuque and Davenport. In each city, an elite group of German-Iowan leaders emerged by the late 1850s. Bill Roba describes and examines their strategies in celebrating the Centennial of Alexander von Humboldt’s Birth.

  3. PREFACE: International Conference on 'Quantum Control, Exact or Perturbative, Linear or Nonlinear' to celebrate 50 years of the scientific career of Professor Bogdan Mielnik (Mielnik50)

    Science.gov (United States)

    Bretón, N.; Fernández, D.; Kielanowski, P.

    2015-06-01

    The International Conference on 'Quantum Control, Exact or Perturbative, Linear or Nonlinear', took place in Mexico City on 22-24 October 2014. It was held with the aim of celebrating the first fifty years of scientific career of Bogdan Mielnik, an outstanding scientist whose professional trajectory spans over Poland and Mexico and who is currently Professor Emeritus in the Physics Department of Centro de Investigación y de Estudios Avanzados del IPN (Cinvestav) in Mexico. Bogdan Mielnik was born on May 6th, 1936 in Warsaw, Poland. He studied elementary and high school until 1953. In the autumn of 1953 he started the studies in the Faculty of Mathematics and Physics at the University of Warsaw, and at the end of 1957 he did his master work under the direction of Professor Jerzy Plebański. In 1962 he was invited to the newly opened Research Center of IPN (Cinvestav), in Mexico, as an assistant and PhD student of Jerzy Plebański. On October 22nd, 1964, he submitted to Cinvestav his PhD Thesis entitled ''Analytic functions of the displacement operator'', marking the offcial beginning of his scientific career. It is worth mentioning that Bogdan Mielnik is the first PhD graduate of the Physics Department of Cinvestav, so with this Conference our Department was also celebrating an important date on its calendar. A more detailed information can be found in the website http://www.fis.cinvestav.mx/mielnik50/. It was our great pleasure to see that many collaborators and former students of Bogdan Mielnik attended this Conference. The articles collected in this volume are the written contributions of the majority of talks presented at the conference. They have been organized according to the research subjects that Bogdan Mielnik has been involved in. Thus, the articles of JG Hirsch, L Hughston, G Morales-Luna, O Rosas-Ortiz and G Torres-Vega deal with Fundamental Problems in Quantum Mechanics. On the other hand, the papers by F Delgado, H Hernández-Coronado, G Herrera

  4. International Treaties Tax Law in Brazilian Law

    Directory of Open Access Journals (Sweden)

    Milena Zampieri Sellmann

    2016-06-01

    Full Text Available International agreements are the primary source of obligations internationally, whi- ch generate reflections in national law. They have been extremely used in tax harvest because they avoid double taxation and reduce tax burden in international trade. They are formal sources of tax law, which the legislature is expressly recognized in Article 96 of the National Tax Code to set the “tax legislation” expression. Article 98 of the Code determines the supremacy of international tax agreements over national law. Against the odds, international tax agreements do not revoke or modify the national legislation, just limit the effectiveness of national law incompatible with them, with supra-legal hierarchy and infra-constitution. They are above national law, either after or before it is created, and are below the Federal Constitution, so agreements incompatible with it should not be approved by Congress and, if so, they will be subject to declaration of unconstitutionality by the Supreme Court. It is a reporting case the international agreement’s unconstitutio- nality after it is celebrated.

  5. Chocolate cake. Guilt or celebration? Associations with healthy eating attitudes, perceived behavioural control, intentions and weight-loss.

    Science.gov (United States)

    Kuijer, Roeline G; Boyce, Jessica A

    2014-03-01

    Food and eating are often associated with ambivalent feelings: pleasure and enjoyment, but also worry and guilt. Guilt has the potential to motivate behaviour change, but may also lead to feelings of helplessness and loss of control. This study firstly examined whether a default association of either 'guilt' or 'celebration' with a prototypical forbidden food item (chocolate cake) was related to differences in attitudes, perceived behavioural control, and intentions in relation to healthy eating, and secondly whether the default association was related to weight change over an 18month period (and short term weight-loss in a subsample of participants with a weight-loss goal). This study did not find any evidence for adaptive or motivational properties of guilt. Participants associating chocolate cake with guilt did not report more positive attitudes or stronger intentions to eat healthy than did those associating chocolate cake with celebration. Instead, they reported lower levels of perceived behavioural control over eating and were less successful at maintaining their weight over an 18month period. Participants with a weight-loss goal who associated chocolate cake with guilt were less successful at losing weight over a 3month period compared to those associating chocolate cake with celebration. Copyright © 2014. Published by Elsevier Ltd.

  6. What the White "Squaws" Want from Black Hawk: Gendering the Fan-Celebrity Relationship

    Science.gov (United States)

    Helton, Tena L.

    2010-01-01

    Americans in the East were great fans of Black Hawk, whose popularity on tour overtook that of Andrew Jackson's parallel tour of the Northeast. Undoubtedly, then, Black Hawk was a celebrity. He remained popular even in 1837, when he attended Catlin's gallery opening in New York, which included his 1832 painting of Black Hawk. Black Hawk may also…

  7. "Beyond "BIO2010": Celebration and Opportunities" at the Intersection of Mathematics and Biology

    Science.gov (United States)

    Jungck, John R.; Gaff, Holly D.; Fagen, Adam P.; Labov, Jay B.

    2010-01-01

    In this article, the authors report on an important symposium, Beyond BIO2010: Celebration and Opportunities, which was held at the National Academy of Sciences (NAS) in Washington, D.C. on May 21-22, 2010. This symposium was organized to assess what progress has been made in addressing the challenges and recommendations in the National Research…

  8. Sir Ronald A. Fisher and the International Biometric Society.

    Science.gov (United States)

    Billard, Lynne

    2014-06-01

    The year 2012 marks the 50th anniversary of the death of Sir Ronald A. Fisher, one of the two Fathers of Statistics and a Founder of the International Biometric Society (the "Society"). To celebrate the extraordinary genius of Fisher and the far-sighted vision of Fisher and Chester Bliss in organizing and promoting the formation of the Society, this article looks at the origins and growth of the Society, some of the key players and events, and especially the roles played by Fisher himself as the First President. A fresh look at Fisher, the man rather than the scientific genius is also presented. © 2014, The International Biometric Society.

  9. Celebrating Leadership in Public Health and Medicine Friends of the National Library of Medicine (FNLM) | NIH ...

    Science.gov (United States)

    ... of this page please turn Javascript on. Celebrating Leadership in Public Health and Medicine Friends of the ... Hospital Dr. Braunwald was honored for his outstanding leadership and contributions to the world of cardiology as ...

  10. 23rd June 2010 - University of Bristol Head of the Aerospace Engineering Department and Professor of Aerospace Dynamics N. Lieven visiting CERN control centre with Beams Department Head P. Collier, visiting the LHC superconducting magnet test hall with R. Veness and CMS control centre with Collaboration Spokesperson G. Tonelli and CMS User J. Goldstein.

    CERN Multimedia

    Jean-Claude Gadmer

    2010-01-01

    23rd June 2010 - University of Bristol Head of the Aerospace Engineering Department and Professor of Aerospace Dynamics N. Lieven visiting CERN control centre with Beams Department Head P. Collier, visiting the LHC superconducting magnet test hall with R. Veness and CMS control centre with Collaboration Spokesperson G. Tonelli and CMS User J. Goldstein.

  11. 14 November 2013 - Director of Indian Institute of Technology Indore P. Mathur with members of the Indian community working at CERN; visiting the LHC tunnel at Point 2, the ALICE experimental area and SM18 with ALICE Collaboration Spokesperson, Istituto Nazionale Fisica Nucleare P. Giubellino and Technology Department, Accelerator Beam Transfer Group Leader V. Mertens

    CERN Multimedia

    Jean-Claude Gadmer

    2013-01-01

    14 November 2013 - Director of Indian Institute of Technology Indore P. Mathur with members of the Indian community working at CERN; visiting the LHC tunnel at Point 2, the ALICE experimental area and SM18 with ALICE Collaboration Spokesperson, Istituto Nazionale Fisica Nucleare P. Giubellino and Technology Department, Accelerator Beam Transfer Group Leader V. Mertens

  12. 28 March 2014 - Italian Minister of Education, University and Research S. Giannini welcomed by CERN Director-General R. Heuer and Director for Research and Scientific Computing S. Bertolucci in the ATLAS experimental cavern with Former Collaboration Spokesperson F. Gianotti. Signature of the guest book with Belgian State Secretary for the Scientific Policy P. Courard.

    CERN Multimedia

    Gadmer, Jean-Claude

    2014-01-01

    28 March 2014 - Italian Minister of Education, University and Research S. Giannini welcomed by CERN Director-General R. Heuer and Director for Research and Scientific Computing S. Bertolucci in the ATLAS experimental cavern with Former Collaboration Spokesperson F. Gianotti. Signature of the guest book with Belgian State Secretary for the Scientific Policy P. Courard.

  13. 30 August 2013 - Senior Vice Minister for Foreign Affairs in Japan M. Matsuyama signing the guest book with CERN Director-General; visit the ATLAS experimental cavern with ATLAS Spokesperson D. Charlton and visiting the LHC tunnel at Point 1 with former ATLAS Japan national contact physicist T. Kondo. R. Voss and K. Yoshida present throughout.

    CERN Multimedia

    Jean-Claude Gadmer

    2013-01-01

    30 August 2013 - Senior Vice Minister for Foreign Affairs in Japan M. Matsuyama signing the guest book with CERN Director-General; visit the ATLAS experimental cavern with ATLAS Spokesperson D. Charlton and visiting the LHC tunnel at Point 1 with former ATLAS Japan national contact physicist T. Kondo. R. Voss and K. Yoshida present throughout.

  14. Texas-Style Fundraising and Public Relations for the International Year of Astronomy

    Science.gov (United States)

    Preston, S.; Barna, J. W.; Johnson, R.; Geiger, S.; Rimm, N.; Watson, K.; Griffin, J.

    2008-11-01

    McDonald Observatory will use the International Year of Astronomy (IYA) celebration to strengthen its fundraising for science education and outreach programs. At the same time, McDonald Observatory will be undergoing a logo and branding campaign in order to better unite the work and relationship of the University of Texas Department of Astronomy, McDonald Observatory, and the Observatory's education and outreach programs.

  15. Inhabitants of the screen: celebrity and the production of religious authority in Bahian Candomblé

    NARCIS (Netherlands)

    van de Port, M.

    2011-01-01

    In Bahia, Brazil, the public articulation of religious authority comes to depend more and more on celebrity discourses. This article takes the Afro-Brazilian spirit possession cult Candomblé as an example to show how in media-saturated societies religious and media imaginaries become inextricably

  16. Anniversary celebrations at the National Museum of History

    Directory of Open Access Journals (Sweden)

    Elena Ploşniţa

    2014-12-01

    Full Text Available December 21, 2013 we celebrated 30 years since the founding of the National Museum of History of Moldova. On this occasion the museum has organized several events. Program of the day began with a Round Table “Policies for conservation and restoration of the museum heritage in the Republic of Moldova”. Then, the general director of the museum Eugen Sava opened a solemn assembly in the museum’s Blue Room. During the meeting there were presented congratulatory words addressed to the participants, public figures, university professors, researchers, and museum professionals. Among the activities celebrating the establishment of this prestigious museum on December 21, 1983, there was held the presentation of the second volume of “Studies on Museology” published in Chisinau in 2013. This volume on different aspects of museum work brings knowledge and encourages activities, and practical use of its publication is undeniable. Written in a clear and sober style, it will take an important place among the works devoted to this field of science. The proceedings were inspired by respect for the museum and museology and are a continuation of the tradition of museological research in the National Museum of History of Moldova. In honor of the anniversary there was organized a temporary exhibition “National Museum of History of Moldova: A Brief Illustrated History” aimed to reflect the history of the museum and some parts of its activities during the 30 years by means of photos and documents. The exhibition was divided into several compartments: “Establishment of the Museum”, “The Museum Building” “Exhibition Activities”, “Educational Activities”, “Promotion of the Museum”, “Scientific Development of Cultural and Historical Heritage”, “The Museum’s Publications”. All the events organized on the occasion of the anniversary were attended by a large audience that through its presence and laudatory responses recognized and

  17. Celebrating Two Centuries of Research in Selenium Chemistry: State of the Art and New Prospective

    Directory of Open Access Journals (Sweden)

    Claudio Santi

    2017-12-01

    Full Text Available In 2017, the 200th anniversary of the discovery of selenium was celebrated. In 1817, the Swedish chemists, Berzelius and Gahn, on roasting 200 kg of sulfur from a pyrite from the Falun mine, obtained about 3 g of a precipitate that they first wrongly identified as tellurium. Berzelius doubted this result and repeated the analysis some months later realizing that a new element was in his hands and he named this element Selenium (Greek: Selene, moon in consideration of its resemblance to Tellurium (Latin: Tellus, earth. Several events were organized in the year for this special celebration and this Special Issue would like to be an additional contribution to the success of a research that, especially during the last decades, rapidly grew in different fields: synthesis, medicinal chemistry, biology, material, and environment. These studies are strongly characterized by multi- and interdisciplinary connections, and, for this reason, we collected here contributions coming from different areas and disciplines, not exclusively synthetic organic chemistry.

  18. International Lunar Decade Status

    Science.gov (United States)

    Beldavs, VZ; Crisafulli, J.; Dunlop, D.; Foing, B.

    2017-09-01

    The International Lunar Decade is a global decadal event designed to provide a framework for strategically directed international cooperation for permanent return to the Moon. To be launched July 20, 2019, the 50th anniversary of the giant leap for mankind marked by Neil Armstrong's first step on the Moon, the ILD launch will include events around the world to celebrate space exploration, science, and the expansion of humanity into the Solar System. The ILD framework links lunar exploration and space sciences with the development of enabling technologies, infrastructure, means of financing, laws and policies aimed at lowering the costs and risks of venturing into space. Dramatically reduced costs will broaden the range of opportunities available in space and widen access to space for more states, companies and people worldwide. The ILD is intended to bring about the efflorescence of commercial business based on space resources from the Moon, asteroids, comets and other bodies in the Solar System.

  19. Preface to anthropogenic fluvial sedimentation: Centennial celebration of G.K. Gilbert's Hydraulic-Mining Débris in the Sierra Nevada

    Science.gov (United States)

    James, L. Allan; Phillips, Jonathan D.; Lecce, Scott A.

    2017-10-01

    This special issue celebrates the centennial of the publication of G.K. Gilbert's (1917) monograph, Hydraulic-Mining Débris in the Sierra Nevada, U.S. Geological Survey Professional Paper 105 (PP105). Reasons to celebrate PP105 are manifold. It was the last of four classic monographs that Gilbert wrote in a career that spanned five decades. The monograph, PP105, introduced several important concepts and provided an integrated view of watersheds that was uncommon in its day. It also provided an extreme, lucid example of anthropogenic changes and legacy sediment and how to approach such large-scale phenomena from an objective, quantitative basis.

  20. CURRICULUM VITAE: A DISCOURSE OF CELEBRATION WITH NARCISSISTIC ALLUSIONS

    Directory of Open Access Journals (Sweden)

    Yazid Basthomi

    2012-01-01

    Full Text Available The present study, a part of a larger project, deals with the under-researched (sub genre of curriculum vitae (CV of theses written in English by Indonesian students of English as a foreign language (EFL. The corpus was composed of CV of 40 theses obtainable from the Graduate Library, Graduate Program, Universitas Negeri Malang (State University of Malang, Indonesia. In a categorical structure, the CVs exhibit four main issues: personal information about age and familial origin, academic information pertaining to educational backgrounds, work information, and another piece of personal information, i.e., family. Central to the findings is that the CVs allude to the notion of celebration with narcissistic expressions.

  1. Celebrating Queer Lesbian Desires with Dorothy Allison: From moral monstrosity to the beautiful materiality of the body

    Directory of Open Access Journals (Sweden)

    Mélanie Grué

    2015-01-01

    Using social and queer theory on domination, sexuality and gender, this contribution explores how the queer American author Dorothy Allison celebrates the vilified transgressive lesbian body. As, in the 1970s, the mainstream american feminist movement crystallized around the definition of an acceptable sexuality in the name of femininity, female sexual practices were standardized according to strict identity frames, carnal desire was denied, and transgressive lesbians who play with gender roles were defined as abject. In response to this extreme taming of the body, Allison interrogates the notions of masculinity and femininity, domination and submission in her exploration of sexual pleasure and traumatized sexuality. She celebrates the aggressiveness and masculinity of queer lesbianism, promotes the fluidity of gender roles, and asserts the primacy of the flesh,sensuality, and materiality in sexuality.

  2. 20th May 2010 - Malaysian Minister for Science, Technology and Innovation H. F: B. H. Yusof signing the guest book with Coordinator for External Relations F. Pauss and CMS Collaboration Deputy Spokesperson A. De Roeck; visiting the LHC superconducting magnet test hall with Technology Department Head F. Bordry; throughout accompanied by CERN Advisers J. Ellis and E. Tsesmelis.

    CERN Document Server

    Maximilien brice

    2010-01-01

    20th May 2010 - Malaysian Minister for Science, Technology and Innovation H. F: B. H. Yusof signing the guest book with Coordinator for External Relations F. Pauss and CMS Collaboration Deputy Spokesperson A. De Roeck; visiting the LHC superconducting magnet test hall with Technology Department Head F. Bordry; throughout accompanied by CERN Advisers J. Ellis and E. Tsesmelis.

  3. 17 October 2013 - C. Ashton High Representative of the European Union for Foreign Affairs and Security Policy, Vice-President of the European Commission visiting the ATLAS cavern with ATLAS Collaboration Spokesperson D. Charlton; visiting the LHC tunnel at Point 1 with Technology Department Head F. Bordry and signing the Guest book with CERN Director-General R. Heuer.

    CERN Multimedia

    Maximilien Brice

    2013-01-01

    17 October 2013 - C. Ashton High Representative of the European Union for Foreign Affairs and Security Policy, Vice-President of the European Commission visiting the ATLAS cavern with ATLAS Collaboration Spokesperson D. Charlton; visiting the LHC tunnel at Point 1 with Technology Department Head F. Bordry and signing the Guest book with CERN Director-General R. Heuer.

  4. 5 June 2013 - European Union Ambassador to Switzerland and the Principality of Liechtenstein R. Jones in the ATLAS cavern with ATLAS Collaboration Deputy Spokesperson T. Wengler, in the LHC tunnel at Point 1 with Technology Department Head F. Bordry and signing the guest book with Director-General R. Heuer. Head of the EU Projects Office S. Stavrev present.

    CERN Multimedia

    Jean-Claude Gadmer

    2013-01-01

    5 June 2013 - European Union Ambassador to Switzerland and the Principality of Liechtenstein R. Jones in the ATLAS cavern with ATLAS Collaboration Deputy Spokesperson T. Wengler, in the LHC tunnel at Point 1 with Technology Department Head F. Bordry and signing the guest book with Director-General R. Heuer. Head of the EU Projects Office S. Stavrev present.

  5. 16 December 2013 - P. Lavie President of the Technion Institute of Technology in Israel visiting the ATLAS cavern with ATLAS Deputy Spokesperson T. Wengler; visiting the LHC tunnel at Point 1 with Technology Department Head F. Bordry and signing the Guest Book with CERN Director-General R. Heuer. G. Mikenberg, E. Rabinovici, Y. Rozen and S. Tarem present throughout.

    CERN Multimedia

    Jean-Claude Gadmer

    2013-01-01

    16 December 2013 - P. Lavie President of the Technion Institute of Technology in Israel visiting the ATLAS cavern with ATLAS Deputy Spokesperson T. Wengler; visiting the LHC tunnel at Point 1 with Technology Department Head F. Bordry and signing the Guest Book with CERN Director-General R. Heuer. G. Mikenberg, E. Rabinovici, Y. Rozen and S. Tarem present throughout.

  6. 27 February 2012 - Director of the Health Directorate at the Research DG European Commission R. Draghia-Akli in the ATLAS visitor centre with ATLAS Former Collaboration Spokesperson P. Jenni and Head of CERN EU Projects Office S. Stavrev; in the LHC superconducting magnet test hall with E. Todesco; and signing the guest book with CERN Director-General R. Heuer.

    CERN Multimedia

    Michel Blanc

    2012-01-01

    27 February 2012 - Director of the Health Directorate at the Research DG European Commission R. Draghia-Akli in the ATLAS visitor centre with ATLAS Former Collaboration Spokesperson P. Jenni and Head of CERN EU Projects Office S. Stavrev; in the LHC superconducting magnet test hall with E. Todesco; and signing the guest book with CERN Director-General R. Heuer.

  7. 24 May 2013 - Rector of the Polish Stanislaw Staszic AGH University of Science and Technology T. Slomka in the LHC tunnel at Point 8 with Senior Polish Staff Member A. Siemko, in LHCb experimental cavern with LHCb Collaboration Spokesperson P. Campana and signing the guest book with Director-General R. Heuer. Adviser for Eastern Europe T. Kurtyka present.

    CERN Multimedia

    Jean-Claude Gadmer

    2013-01-01

    24 May 2013 - Rector of the Polish Stanislaw Staszic AGH University of Science and Technology T. Slomka in the LHC tunnel at Point 8 with Senior Polish Staff Member A. Siemko, in LHCb experimental cavern with LHCb Collaboration Spokesperson P. Campana and signing the guest book with Director-General R. Heuer. Adviser for Eastern Europe T. Kurtyka present.

  8. LHCb celebrates completion of its beam pipe

    CERN Multimedia

    2007-01-01

    Members of the LHCb collaboration and of the AT and TS Departments are ready to pop open the champagne bottles and celebrate the complete installation and commissioning of the LHCb experiment’s beam pipe. Members of the LHCb collaboration and of the AT and TS Departments gather near the newly completed beam pipe in the foreground. All four sections of LHCb’s beam pipe have been installed, interconnected, pumped down and baked out.. Three of the conical tubes are made of beryllium in order to minimize the level of background in the experiment, while the fourth and largest section is composed of stainless steel. The first of the beryllium sections, an important connection to the Vertex Locator vacuum vessel (VELO) was installed in August 2006 (see Bulletin No. 37/2006). One of the more challenging tasks was the installation of the longest (6 m) piece of beryllium beam pipe through the 2.4 m long RICH2 detector in January 2006. Deli...

  9. Awards and honours

    CERN Document Server

    ATLAS

    2009-01-01

    On the occasion of the international woman day, on 7 March, Fabiola Gianotti, ATLAS spokesperson, was awarded “Commendatore della Repubblica Italiana” by the Italian President for her “scientific knowledge and her excellent management skills demonstrated in guiding the ATLAS project”.

  10. History, Politics and Ideology in the Centennial Celebration of Mexico’s Independence

    Directory of Open Access Journals (Sweden)

    Tomás Pérez Vejo

    2010-07-01

    Full Text Available In Mexico, the celebration of the independence’s hundredth anniversary was accompanied  by a complex historical-political-ideological  debate on the nature  of the nation,  the balance of a hundred years of independent life, and the problems and challenges for the future. This work analyzes, mainly through journalistic sources, this debate’s characteristics,  as well as its interpretative keys and its relevance within the process of Mexican national construction.

  11. Symposium Festschrift Hughes (Vernon W) to Celebrate his 70th birthday

    CERN Document Server

    1992-01-01

    The contents of this book are derived from a celebration of the 70th birthday of Vernon W Hughes. Professor Hughes' career has touched on several areas in modern physics ranging from precision measurements of the fundamental properties of atoms to measurements of spin structure functions of the proton via deep inelastic muon scattering at the world's highest energy fixed target machines. This observance of his 70th birthday brings together experimental and theoretical physicists who are leaders of the many fields in which he has made contributions.

  12. Finding our roots and celebrating our shoots: Plant virology in Virology, 1955-1964.

    Science.gov (United States)

    Scholthof, Karen-Beth G

    2015-05-01

    To celebrate the sixtieth anniversary of Virology a survey is made of the plant viruses, virologists and their institutions, and tools and technology described in the first decade of plant virus publications in Virology. This was a period when plant viruses increasingly became tools of discovery as epistemic objects and plant virology became a discipline discrete from plant pathology and other life sciences. Copyright © 2015 Elsevier Inc. All rights reserved.

  13. Food safety behaviors observed in celebrity chefs across a variety of programs.

    Science.gov (United States)

    Maughan, Curtis; Chambers, Edgar; Godwin, Sandria

    2017-03-01

    Consumers obtain information about foodborne illness prevention from many sources, including television media. The purpose of this study was to evaluate a variety of cooking shows with celebrity chefs to understand their modeling of food safety behaviors. Cooking shows (100 episodes) were watched from 24 celebrity chefs preparing meat dishes. A tabulation of food safety behaviors was made for each show using a checklist. Proper modeling of food safety behaviors was limited, with many incidences of errors. For example, although all chefs washed their hands at the beginning of cooking at least one dish, 88% did not wash (or were not shown washing) their hands after handling uncooked meat. This was compounded with many chefs who added food with their hands (79%) or ate while cooking (50%). Other poor behaviors included not using a thermometer (75%), using the same cutting board to prepare ready-to-eat items and uncooked meat (25%), and other hygiene issues such as touching hair (21%) or licking fingers (21%). This study suggests that there is a need for improvement in demonstrated and communicated food safety behaviors among professional chefs. It also suggests that public health professionals must work to mitigate the impact of poorly modeled behaviors. © The Author 2016. Published by Oxford University Press on behalf of Faculty of Public Health. All rights reserved. For permissions, please e-mail: journals.permissions@oup.com.

  14. Using Celebrities in Abnormal Psychology as Teaching Tools to Decrease Stigma and Increase Help Seeking

    Science.gov (United States)

    Ferrari, Anne

    2016-01-01

    Research shows that a very small percentage of those who suffer from mental illness seek professional help and fear of stigma is a principal factor why individuals are reluctant to obtain assistance. This study evaluated whether using examples of celebrities' experiences with mental illness as a form of "contact" with a mentally ill…

  15. A Resource Guide for Celebrating the Statue of Liberty and Ellis Island, 1986. Bulletin 1783.

    Science.gov (United States)

    Kerr, Myrtle; Cookston, James S.

    Compiled to help celebrate the 100th anniversary of the Statue of Liberty, this selection of books, periodicals, audiovisuals, and other educational resources was intended to help stimulate discussion, promote projects, and create awareness of the Statue of Liberty Centennial. Listed are 24 books, 18 magazine articles, and 3 films about the Statue…

  16. High-stakes conflicts and the link between theory and practice : celebrating the work of Ellen Giebels

    NARCIS (Netherlands)

    Oostinga, Miriam S.D.; Rispens, Sonja; Taylor, Paul J.; Ufkes, Elze G.

    2018-01-01

    In this tribute to the 2012 recipient of the IACM's Jeffrey Rubin's Theory-to-Practice Award, we celebrate the work of Ellen Giebels. We highlight her groundbreaking research on influence tactics in crisis negotiations and other high-stakes conflict situations, showing how her focus on theoretical

  17. High-Stakes Conflicts and the Link between Theory and Practice : Celebrating the Work of Ellen Giebels

    NARCIS (Netherlands)

    Oostinga, Miriam S.D.; Rispens, Sonja; Taylor, Paul J.; Ufkes, Elze G.

    2018-01-01

    In this tribute to the 2012 recipient of the IACM's Jeffrey Rubin's Theory-to-Practice Award, we celebrate the work of Ellen Giebels. We highlight her groundbreaking research on influence tactics in crisis negotiations and other high-stakes conflict situations, showing how her focus on theoretical

  18. From creep damage mechanics to homogenization methods a liber amicorum to celebrate the birthday of Nobutada Ohno

    CERN Document Server

    Matsuda, Tetsuya; Okumura, Dai

    2015-01-01

    This volume presents a collection of contributions on materials modeling, which were written to celebrate the 65th birthday of Prof. Nobutada Ohno. The book follows Prof. Ohno’s scientific topics, starting with creep damage problems and ending with homogenization methods.

  19. The Biggest Aspidistra in the World; A Personal Celebration of Fifty Years of the BBC.

    Science.gov (United States)

    Black, Peter

    This book is a personal recollection of the history of the British Broadcasting Corporation (BBC), written as a celebration of the BBC's fiftieth anniversary in 1972. The emphasis is on programs and people rather than policies. It is divided into roughly three periods: prewar, war, and postwar. The author writes, "The object is to remind…

  20. Abraham Trembley's strategy of generosity and the scope of celebrity in the mid-eighteenth century.

    Science.gov (United States)

    Ratcliff, Marc J

    2004-12-01

    Historians of science have long believed that Abraham Trembley's celebrity and impact were attributable chiefly to the incredible regenerative phenomena demonstrated by the polyp, which he discovered in 1744, and to the new experimental method he devised to investigate them. This essay shows that experimental method alone cannot account for Trembley's success and influence; nor are the marvels of the polyp sufficient to explain its scientific and cultural impact. Experimental method was but one element in a new conception of the laboratory that called for both experimental and para-experimental skills whose public availability depended on a new style of communication. The strategy of generosity that led Trembley to dispatch polyps everywhere enabled experimental naturalist laboratories to spread throughout Europe, and the free circulation of living objects for scientific research led practitioners to establish an experimental field distinct from mechanical physics. Scholars reacted to the marvels of the polyp by strengthening the boundaries between the public and academic spheres and, in consequence, opened a space for new standards in both scientific work and the production of celebrity.

  1. Research Staff | Bioenergy | NREL

    Science.gov (United States)

    Research Staff Research Staff Photo of Adam Bratis, Ph.D. Adam Bratis Associate Lab Director-Bio research to accomplish the objectives of the Department of Energy's Bioenergy Technologies Office, and to serve as a spokesperson for the bioenergy research effort at NREL, both internally and externally. This

  2. 'The secret shame': a content analysis of online news reporting of a celebrity admitting smoking while pregnant.

    Science.gov (United States)

    Carroll, Beverley; Freeman, Becky

    2015-04-01

    Around one in 10 Australian women report that they smoke while pregnant, and this may be a significant underestimation. In 2013, Australian celebrity Chrissie Swan announced publicly that she had been smoking during her pregnancy, generating substantial media coverage. This study sought to identify the main themes in the reporting of the 'Swan pregnant and admitting smoking' story by online news media. Between 6 February 2013 and 18 February 2013 inclusively, a content analysis was conducted of Australian online news items using the keywords: 'Chrissie Swan smoking', and 'Chrissie Swan pregnant and smoking'. News items were coded for nine themes. A total of 124 items were identified. The most frequent themes were: 'celebrity story' (90.32%) and 'societal judgement of pregnant smokers' (69.35%). Less than one-half (45.97%) of the news items included 'quitting is hard' content and only 29.03% of the news items included 'smoking and health' content. Specific quit-referral content was found in only 13.71% of the news items. There was a missed opportunity to promote positive, non-judgemental smoking and pregnancy messages and health information that support pregnant women to quit smoking. SO WHAT?: Health promotion strategies are needed to build capacity in advocacy to promote positive health messages and counter societal judgement of pregnant smokers. Formative research into the use of celebrities and other influential women to promote positive empowering messages should be carried out and incorporated in future health promotion campaigns to improve pregnant women's ability to quit smoking.

  3. Public Reactions to Celebrity Cancer Disclosures via Social Media: Implications for Campaign Message Design and Strategy

    Science.gov (United States)

    Pavelko, Rachelle L.; Myrick, Jessica Gall; Verghese, Roshni S.; Hester, Joe Bob

    2017-01-01

    Objective: The aim of this study was to analyse social media users' reactions to a celebrity's cancer announcement in order to inform future cancer-related campaigns. Design: A content analysis of Facebook users' written responses to the actor Hugh Jackman's 2013 post announcing his skin cancer diagnosis. Setting: Facebook's application…

  4. CERN celebrates science over and over again!

    CERN Multimedia

    Anaïs Schaeffer

    2013-01-01

    CERN is getting ready to open its doors for two days of science and entertainment, but the celebrations don’t stop here. From 9 October 2013, France’s Fête de la Science will take up the reins. With more than 1,000 events all over France on the theme “From the infinitely large to the infinitely small", one of them is bound to be taking place near you.   Part of the programme from the Fête de la science in 2013 in the Rhône-Alpes region. Download the full programme here. The nearest one to CERN will be in Divonne-les-Bains. Put Wednesday, 9 October in your diary, because CERN will be taking part! From 10.30 a.m., join the members of Divonnelectro, an association set up by a group of CERN retirees, for a visit to France's oldest hydroelectric factory. At 2.30 p.m., head to the Esplanade du Lac in Divonne-les-Bains, where members of the Université pour tous du Pays de Gex will be offering ...

  5. ‘Is every YouTuber going to make a coming out video eventually?’: YouTube celebrity video bloggers and lesbian and gay identity

    OpenAIRE

    Lovelock, Michael

    2017-01-01

    A significant number of YouTube celebrity video bloggers (vloggers) have used the platform to come out publicly as lesbian or gay. This article interrogates the cultural work of YouTube celebrity coming outs, through the case studies of two of the most prominent gay vloggers: Ingrid Nilsen and Connor Franta. This article explores how the coming out moments of these vloggers, as articulated in their coming out vlogs and the wider media discourses surrounding these, make legible a normative gay...

  6. 12''th International Conference on Solid State Dosimetry Casa del Cordon. Conference Center (Caja de Burgos), July 5''th-10''th, 1998, Burgos Spain: Programme and Abstracts

    International Nuclear Information System (INIS)

    1998-01-01

    The 12 International Conference on Solid State Dosimetry celebrate in Burgos (Spain) during July on 1998. 1.- Basic Physical Processes 2.- Materials characteristics 3.- Instrumentation 4.- Personal Dosimetry 5.- Clinical Dosimetry 6.- Environmental Dosimetry 7.- Dating retrospective dosimetry 8.- Miscellaneous

  7. 15 June 2009 - President of the Republic of Mozambique A. Guebuza visiting CMS experimental area with Non Member-State Relations Adviser J. Ellis, Collaboration Spokesperson T. Virdee and Ambassador to Switzerland and Permenant Representative of the Republic of Mozambique to the United Nations Office and the World Trade Organization in Geneva F. V. Vehlo Rodrigues.

    CERN Multimedia

    Maximilien Brice

    2009-01-01

    Tirage 1-3:H.E. A. Guebuza with Adviser for Non-Member States, J. Ellis and CMS Spokesperson, T. Virdee in CMS experimental area Tirage 4:H.E. A. Guebuza with CERN Director-General, R. Heuer Tirage 5-8: Presentation of CERN's activities by R. Heuer Tirage 9-12:H.E. A. Guebuza with Coordinator for External Relations,F. Pauss and R. Heuer Tirage 13-30:visiting CMS underground experimental area

  8. Awards and honours

    CERN Multimedia

    2009-01-01

    President of the Italian Republic, Giorgio Napolitano, presenting Fabiola Gianotti with her award on 7 March.On the occasion of International Woman’s Day on 7 March, Fabiola Gianotti, ATLAS spokesperson, was awarded "Commendatore della Repubblica Italiana" by the Italian President for her "scientific knowledge and her excellent management skills demonstrated in guiding the ATLAS project". Gianotti received the honorary title also for "her contribution to the prestige of the Italian scientific community in the field of nuclear physics." Further reading (in Italian only): http://www.quirinale.it/Comunicati/Comunicato.asp?id=38192 An article about the beginning of Gianotti’s term of office as ATLAS spokesperson is available from the latest issue of the CERN Courier: http://cerncourier.com/cws/article/cern/38709

  9. Celebrating 25 years of technical cooperation for promotion of nuclear science, technology in Latin America, Caribbean

    International Nuclear Information System (INIS)

    2009-01-01

    Full text: The IAEA celebrates the 25th Anniversary of the Regional Agreement of Technical Cooperation for the Promotion of Nuclear Science and Technology in Latin America and the Caribbean (ARCAL) for the peaceful use of nuclear energy as well as its applications for development during the 53rd General Conference of the International Atomic Energy Agency, taking place this week. The Board of Country Representatives of ARCAL (BAR) is celebrating the 25th anniversary of the Regional Agreement of Technical Cooperation for the Promotion of Nuclear Science and Technology in Latin America and the Caribbean (ARCAL) from 14-18 September, during the 53rd General Conference of the IAEA in Vienna, Austria. Through sustainable horizontal technical and economic cooperation over the past 25 years, the IAEA Member States of Latin America and the Caribbean have expressed their solidarity and commitment to the establishment and improvement of technical capabilities in nuclear science and technology within the region, with the goal of promoting the use of diverse nuclear techniques and their applications for peaceful use in the region. Thanks to the ARCAL agreement, a mechanism for regular meetings and discussions has been established between professionals working in the nuclear field in Latin America and the Caribbean. ARCAL was established in 1984, thanks to the initiative of the Andean Group countries. At the moment, ARCAL has 19 Member States: Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Cuba, Ecuador, El Salvador, Guatemala, Haiti, Mexico, Nicaragua, Panama, Paraguay, Peru, Dominican Republic, Uruguay and Venezuela. The main thematic areas covered by the technical cooperation projects sponsored by the IAEA through the ARCAL agreement are human health, agriculture and food security, physics and chemistry sciences, engineering and technology, hydrology, industrial applications, environment and nuclear security. During its 25 years, the ARCAL regional agreement has

  10. Celebrating 25 years of technical cooperation for promotion of nuclear science, technology in Latin America, Caribbean

    International Nuclear Information System (INIS)

    2009-01-01

    Full text: The IAEA celebrates the 25th Anniversary of the Regional Agreement of Technical Cooperation for the Promotion of Nuclear Science and Technology in Latin America and the Caribbean (ARCAL) for the peaceful use of nuclear energy as well as its applications for development during the 53rd General Conference of the International Atomic Energy Agency, taking place this week. The Board of Country Representatives of ARCAL (BAR) is celebrating the 25th anniversary of the Regional Agreement of Technical Cooperation for the Promotion of Nuclear Science and Technology in Latin America and the Caribbean (ARCAL) from 14-18 September, during the 53rd General Conference of the IAEA in Vienna, Austria. Through sustainable horizontal technical and economic cooperation over the past 25 years, the IAEA Member States of Latin America and the Caribbean have expressed their solidarity and commitment to the establishment and improvement of technical capabilities in nuclear science and technology within the region, with the goal of promoting the use of diverse nuclear techniques and their applications for peaceful use in the region. Thanks to the ARCAL agreement, a mechanism for regular meetings and discussions has been established between professionals working in the nuclear field in Latin America and the Caribbean. ARCAL was established in 1984, thanks to the initiative of the Andean Group countries. At the moment, ARCAL has 19 Member States: Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Cuba, Ecuador, El Salvador, Guatemala, Haiti, Mexico, Nicaragua, Panama, Paraguay, Peru, Dominican Republic, Uruguay and Venezuela. The main thematic areas covered by the technical cooperation projects sponsored by the IAEA through the ARCAL agreement are human health, agriculture and food security, physics and chemistry sciences, engineering and technology, hydrology, industrial applications, environment and nuclear security. During its 25 years, the ARCAL regional agreement has

  11. 19 November 2014 - C. Staur Ambassador Permanent Representative of Denmark to the United Nations Office and other international organisations in Geneva

    CERN Multimedia

    Brice, Maximilien

    2014-01-01

    signing the Guest book with CERN Director-General R. Heuer and visiting the ATLAS cavern with ATLAS Collaboration, Former Spokesperson P. Jenni, ATLAS Collaboration, University of Copenhagen M. Dam and Niels Bohr Institute, University of Copenhagen, senior ATLAS Denmark member P. Hansen.

  12. Changing Cultural Spaces, Transformation of the Traditions: Hıdırellez Celebrations held in Ankara and Hamamönü Hıdırellez Festivals

    Directory of Open Access Journals (Sweden)

    Selcan Gürçayır Teke

    2016-06-01

    Full Text Available Hıdırellez festival, one of the rituals that hails the start of summer, is celebrated widely across Anatolia. The belief thatwishes for the future will come true if certain actions are performed at Hıdırellez festival, may be seen as the basic motivation behind this ritual and the transmission of this tradition from generation to generation. Many practices at Hıdırellez are related to nature. The space to celebrate Hıdırellez is of the utmost importance due to the context of the ritual. There are many cultural spaces in Anatolia assigned for the celebration of Hıdırellez; these are selected based on the belief that they have been visited by Hızır. The cultural transmission of Hıdırellez celebrations is being hindered among an urbanizing population due to fewnew spaces being planned for them and a lack of protection for the existing spaces. This article focuses on the Hıdırellez festival spaces and the necessity of moving these spaces into cities in order to maintain the tradition. This article evaluates the basic importance of these spaces from the standpoint of sustainability and the formation of the tradition using the Hamamönü Hıdırellez festival, which is celebrated in Ankara. It discusses the variations of the participant profiles at the Sixth Hamamönü Hıdırellez festival, to be held in Ankara this year and the how their expectations have been shaped based on changing spaces. It concludes that besides the dimension of belief in the rituals, the dimension of entertainment is also prominent for participants at the Hamamönü Hıdırellez festival, and that various Hıdırellez traditions have found their way into popular culture.

  13. Attitudes and beliefs of Australian adults on reality television cooking programmes and celebrity chefs. Is there cause for concern? Descriptive analysis presented from a consumer survey.

    Science.gov (United States)

    Villani, A M; Egan, T; Keogh, J B; Clifton, P M

    2015-08-01

    There is evidence suggesting that the nutritional content of recipes promoted by celebrity chefs or television cooking programmes contradict healthy eating guidelines. This study aims to investigate people's attitudes and beliefs about popular television cooking programmes and celebrity chefs. Males and females who watch television cooking programmes were recruited to participate in a self-administered online questionnaire (22-items) which included multiple-choice and rank order questions. A total of n = 207 participants undertook the questionnaire with fully completed questionnaires available for n = 150 participants (Males, n = 22; Females, n = 128; aged 38.4 ± 14 years). The majority of respondents watch ≤30 minutes of television cooking programming per day (total responses, n = 153/207; 74%) with almost three-quarters (total responses, n = 130/175; 74%) having attempted a recipe. New cooking ideas (total responses, n = 81/175; 46%) and entertainment (total responses, n = 64/175; 36.5%) were the two main reasons participants gave for watching these programmes. Significantly more respondents believed recipes use excessive amounts of unhealthy fat, sugar or salt (unhealthy: 24%; healthy: 7%; P cooking programmes and celebrity chefs are unlikely to impact habitual dietary intake; rather, vicarious viewing and entertainment appear important factors relating to why people watch these programmes. However results generated from the present study are descriptive and subjective and further investigation into the impact of television cooking programmes and celebrity chefs on behavioural change requires attention. Further investigation including a systematic investigation into the dietary quality of recipes promoted by celebrity chefs against national healthy eating benchmarks is also warranted. Copyright © 2015 Elsevier Ltd. All rights reserved.

  14. ESO celebrates 50 years of “Euro-astronomy”

    CERN Multimedia

    Anaïs Schaeffer

    2012-01-01

    Today the European Southern Observatory is celebrating its 50th anniversary. This article retraces the story of one of Europe's greatest laboratories, which came into being with CERN's support and assistance.   La Silla, June 1968. The three telescopes in the background are (from left to right): the Grand Prism Objectif (GPO, first light in 1968), the ESO 1 metre telescope (1966), and the ESO 1.5 metre telescope (1968). They have been decommissioned. The white dome closest to the viewer is the ESO 1 metre Schmidt telescope, which began work in 1971. Image: ESO/E. Maurice. In the spring of 1953, in Leiden in the Netherlands, a group of astronomers including Walter Baade, Jan Oort, Adriaan Blaauw, Otto Heckmann and Jan Bannier (who was then President of CERN's Provisional Council) for the first time discussed the possibility of founding a European space observatory. The objective was to build it in the southern hemisphere where there were very few observatories with pow...

  15. Bloomsday: James Joyce's Ulysses Celebrated as Theatrical Event

    Directory of Open Access Journals (Sweden)

    Willmar Sauter

    2009-12-01

    Full Text Available James Joyce had decided that 16 June 1904 should be the one day in the life of Leopold Bloom, about which he wrote his 800 page novel Ulysses. In his book, Joyce actually followed Mr Bloom that entire day, from his getting up and having the nowadays famous kidney breakfast, to the late evening, when he had to break into his own house on 7 Eccle Street to have a drink with Stephen Dedalus, the other main figure of the novel. The centenary of that very day took, accordingly, place in 2004. I have borrowed the identity of Mr Bloom to describe some street scenes from the centennial celebrations of Bloomsday in Dublin. After this intro-ductory presentation, part two of this article will attempt to analyse Bloomsday in terms of a Theatrical Event, embedded in an unusual and striking playing culture. In a third part, Mr Bloom will once more be allowed to make some concluding comments.

  16. Analisis Brand Equity dan Customer Loyality Celebrity Fitness Cabang Mall Puri Indah Jakarta Barat

    Directory of Open Access Journals (Sweden)

    Robertus Tang Herman

    2010-05-01

    Full Text Available This study aims to determine the condition of the elements of brand equity Celebrity Fitness, namely knowing the brand awareness, brand association is formed, to know how the perception of performance and the interests of the brand, how consumers' brand loyalty, and what attributes of service quality a priority for improved performance to can meet consumers' desire to achieve satisfaction. The method used is descriptive method with the sampling technique using probability sampling (simple random sampling, with regional research area in West Jakarta. The results of this study indicate that the overall brand equity of the company is good enough to position the brand awareness top of mind, the brand associations that are formed from Celebrity Fitness is where fitness is comfortable and fun and has a diverse and interesting program, another association was formed team aggressive promotion. Performance level of perceived quality is also good enough. To Brand loyalty are in poor condition because of the high percentage of switchers. Overall customer satisfaction levels are good enough just need a little improvement in the performance of staff. The implication of this research is PT Exertainment should improve the performance of some quality attributes are prioritized so that the loyalty of the members has also increased.

  17. The Honourable Lawrence Gonzi Prime Minister of Malta visiting CMS experiment on 10 January 2008, from left to right Ministry of Finance Permanent Secretary A. Camilleri, Ambassador V. Camilleri, Maltese Representative at CERN N. Sammut, Prime Minister L. Gonzi, CMS Collaboration Spokesperson T. Virdee, CERN Director-General R. Aymar, University of Malta Rector J. Camilleri, Adviser to Director-General E. Tsesmelis.

    CERN Multimedia

    Maximilien Brice

    2008-01-01

    The Honourable Lawrence Gonzi Prime Minister of Malta visiting CMS experiment on 10 January 2008, from left to right Ministry of Finance Permanent Secretary A. Camilleri, Ambassador V. Camilleri, Maltese Representative at CERN N. Sammut, Prime Minister L. Gonzi, CMS Collaboration Spokesperson T. Virdee, CERN Director-General R. Aymar, University of Malta Rector J. Camilleri, Adviser to Director-General E. Tsesmelis.

  18. Dutch ministerial visit

    CERN Multimedia

    2007-01-01

    Dutch Minister of Education, Culture and Science R. Plasterk (third from left) in the ATLAS cavern with NIKHEF Director F. Linde, CERN Chief Scientific Officer J. Engelen, Ambassador J. van Eenennaam, ATLAS Collaboration Spokesperson P. Jenni, Mission Representative G. Vrielink and ATLAS Magnet Project Leader H. ten Kate.Minister of Education, Culture and Science from the Kingdom of the Netherlands, Ronald Plasterk, visited CERN on 25th October. With Jos Engelen, CERN Scientific Director, as his guide he visited Point 1 of the LHC tunnel and ATLAS, where Nikhef (the national institute for subatomic physics, a Dutch government and university collaboration) constructed all 96 of the largest muon drift chambers in the barrel as well as parts of the magnet system, the inner detector, the DAQ and triggering. Overall the Netherlands contribute 4.5% to the annual CERN budget and the minister’s visit celebrated the contributions of the 79 ...

  19. No mission is impossible for LHCb

    CERN Multimedia

    CERN Bulletin

    2011-01-01

    Time: 01:37:51 am, 3 October, 2011. The LHC is producing million collisions per second in its detectors. But at that time, one collision is “more special” than the others in the LHCb detector: the milestone of 1 inverse femtobarn of luminosity is surpassed. What was considered as “mission impossible” at the beginning of the year is now “mission accomplished”.   Mike Lamont (Operations Group Leader), Pierluigi Campana (LHCb Spokesperson), Steve Myers (Director for Accelerators and Technology), and Paul Collier (Head of the Beams Department) celebrate the LHCb milestone. LHCb is the CERN experiment specialising in the study of b-quarks, whose properties and behaviour are likely to provide physicists with important hints on several physics processes, including some new physics. “One inverse femtobarn of luminosity corresponds to about seventy billion b-quark pairs decayed in the LHCb detector,” explains Pierluigi Cam...

  20. 75 FR 34362 - Safety Zone; Festivals & Fireworks Celebration, East Moran Bay, Lake Huron, St. Ignace, MI

    Science.gov (United States)

    2010-06-17

    ...-AA00 Safety Zone; Festivals & Fireworks Celebration, East Moran Bay, Lake Huron, St. Ignace, MI AGENCY... safety zone on East Moran Bay, Lake Huron, St. Ignace, MI. This zone is intended to restrict vessels from... portion of East Moran Bay, Lake Huron, St. Ignace, MI between 9 p.m. and 11 p.m. on June 26, July 10, July...

  1. Celebrity Influence and Identification: A Test of the Angelina Effect.

    Science.gov (United States)

    Kosenko, Kami A; Binder, Andrew R; Hurley, Ryan

    2016-01-01

    Angelina Jolie's announcement that she is a BRCA1 carrier and has had a prophylactic bilateral mastectomy was met with widespread support as well as speculation about its possible impact on the public. These speculations were the subject of a Time magazine cover story titled "The Angelina Effect" (Kluger et al., 2013 ). Although there is anecdotal evidence to support this hypothesized Angelina effect, empirical tests are lacking. To explore possible links between Angelina's announcement and public health, we surveyed 356 adults immediately after the announcement. Guided by a model of celebrity influence, the survey assessed participants' demographics and health history, identification and parasocial interaction with Jolie, and genetic testing intentions. Results supported the model's predictions and provided preliminary evidence of an Angelina effect.

  2. Angelina Jolie's faulty gene: newspaper coverage of a celebrity's preventive bilateral mastectomy in Canada, the United States, and the United Kingdom.

    Science.gov (United States)

    Kamenova, Kalina; Reshef, Amir; Caulfield, Timothy

    2014-07-01

    This study investigates the portrayal of Angelina Jolie's preventive bilateral mastectomy in the news media. Content analysis of print news was conducted to identify major frames used in press coverage, the overall tone of discussions, how journalists report broader questions about BRCA1/2 testing and hereditary breast/ovarian cancer, and whether they raise concerns about the impact of celebrities on patients' choices and public opinion. The Factiva database was used to collect publications on Jolie's preventive mastectomy in elite newspapers in Canada, the United States, and the United Kingdom. The data set consisted of 103 newspaper articles published in the first month of media coverage. The results show that although the press discussed key issues surrounding predictive genetic testing and preventive options for women at high risk of hereditary breast/ovarian cancer, important medical information about the rarity of Jolie's condition was not communicated to the public. The results highlight the media's overwhelmingly positive slant toward Jolie's mastectomy, while overlooking the relative rarity of her situation, the challenges of "celebrity medicine," and how celebrities influence people's medical decisions. Future research is required to investigate whether the media hype has influenced demand and use of BRCA1/2 testing and preventive mastectomies.

  3. 76 FR 17329 - Greek Independence Day: A National Day of Celebration of Greek and American Democracy, 2011

    Science.gov (United States)

    2011-03-29

    ... this milestone in the birthplace of democracy, we also celebrate our warm friendship with Greece and... strengthened by the profound influence of Greek culture on our national life. From the architecture of our... also look forward to our shared future and recommit to continuing our work as friends and allies. NOW...

  4. The influence of media reporting of a celebrity suicide on suicidal behavior in patients with a history of depressive disorder.

    Science.gov (United States)

    Cheng, Andrew T A; Hawton, Keith; Chen, Tony H H; Yen, Amy M F; Chang, Jung-Chen; Chong, Mian-Yoon; Liu, Chia-Yih; Lee, Yu; Teng, Po-Ren; Chen, Lin-Chen

    2007-11-01

    Few studies have directly assessed the impact of a specific media report in vulnerable people. This study investigates possible influences of media reporting of a celebrity suicide on subsequent suicidal behaviors and associated risk factors among depressive patients. Depressive patients (N=461) were assessed through a structured interview soon after extensive media reporting of a celebrity suicide. Among 438 depressive patients exposed to the media report, 38.8% reported an influence on subsequent suicidal behaviors, including 24 (5.5%) with a suicide attempt. The risk of such influence was highest among patients in a severe depressive state just prior to the media report (adjusted OR 7.81, 95% CI 3.28-18.59). Such influence on a subsequent suicide attempt was highest in patients with a most recent suicide attempt within one month prior to the media reports (adjusted hazard ratio 11.91, 95% CI 3.76-37.72). Our finding of the significant media influence may reflect adverse thoughts among more suicidal and depressed individuals. The possible influence of other factors on the findings cannot be ruled out. This study has provided more convincing evidence suggesting negative influences of media reporting of a celebrity suicide on subsequent suicidal behaviors among depressive patients. Particular attention in terms of potential negative media influences should be paid to patients who are younger and currently depressed and have made a recent suicide attempt.

  5. Celebrating the 21st anniversary of empowerment evaluation with our critical friends.

    Science.gov (United States)

    Fetterman, David; Wandersman, Abraham

    2017-08-01

    This special topic edition of E&PP presents the insights of luminaries in the field who have helped shape empowerment evaluation with their critiques, concerns, and congratulations. We celebrate their contributions to empowerment evaluation. This special topic edition of E&PP presents their comments about an evaluation approach that, according to president Stewart Donaldson, has "gone viral" across the globe (Donaldson, 2015). To set the stage for these critical friends' comments, additional context for their discussion is provided. In addition, this special topic edition concludes with a brief comment on their thoughts. Copyright © 2016 Elsevier Ltd. All rights reserved.

  6. International School of Subnuclear Physics 50th Course

    CERN Document Server

    What we would like LHC to give us; ISSP 2012

    2014-01-01

    This book is the proceedings of the International School of Subnuclear Physics, ISSP 2012, 50th Course — ERICE, 23 June 2013 — 2 July 2012. This course was devoted to the celebrations of the 50th Anniversary of the Subnuclear Physics School which was started in 1961 by Antonino Zichichi with John Bell at CERN and formally established in 1962 by Bell, Blackett, Weisskopf, Rabi and Zichichi in Geneva (CERN). The lectures covered the latest and most significant achievements in theoretical and in experimental subnuclear physics. Readership: Directed to experts and advanced-level students in the field of Theoretical and Experimental Subnuclear Physics.

  7. CERN celebrated the first year in space for the Alpha Magnetic Spectrometer (AMS) with a visit from the crew of the shuttle mission, STS-134, who successfully delivered AMS to the International Space Station (ISS) last year.

    CERN Multimedia

    Laurent Egli

    2012-01-01

    During the celebrations at CERN, the astronauts unveiled a commemorative plaque on the lawn outside the POCC to mark the occasion and later gave a public lecture at CERN. Picture 28 : STS-134 astronauts (left to right) Andrew Feustel, Gregory Chamitoff, Gregory Johnson, Michael Fincke and Mark Kelly in the AMS Payload Operations Centre at CERN.

  8. 31 july 2014 - H. WU Ambassador Permanent Representative of the People's Republic of China to the United Nations

    CERN Multimedia

    Egli, Laurent

    2014-01-01

    His Excellency Mr Hailong WU Ambassador Permanent Representative of the People's Republic of China to the United Nations Office at Geneva and other international organizations in Switzerland visiting the ATLAS cavern with ATLAS Spokesperson D. Charlton and the LHC tunnel at Point 1 with Technology Department, Vacuum, Surfaces and Coatings Group P. Cruikshank.

  9. Muslim Education, Celebrating Islam and Having Fun As Counter-Radicalization Strategies in Indonesia

    Directory of Open Access Journals (Sweden)

    Mark Woodward

    2010-11-01

    Full Text Available The paper refutes the linkage of Muslim education in Indonesia with radicalization, and addresses the commonly held, if incorrect, perception that theological conservatism has a causal relationship with violent extremism. Rather than a causal agent for extremism, Muslim education in Indonesia tends to operate as a protective mechanism against radicalization, as does participation in vibrant religious and cultural celebrations. Students attending the secular universities are most susceptible to extremist discourse, through the process of re-Islamization and the development of a stark and detached rational understanding of Islam. 

  10. CERN takes part in the GE200.CH celebrations | 30 May - 1 June

    CERN Multimedia

    2014-01-01

    Come and discover the universe of CERN at the Mont Blanc rotunda during a weekend of celebrations marking the 200th anniversary of the arrival of the confederate troops at Geneva’s Port Noir.   CERN will also be taking part in the procession through the city centre from 2.30 p.m. to 5.00 p.m. on Saturday 31 May. Starting at the Parc des Bastions, the procession will pass through the Rues Basses and along the lake to the Port Noir. More information on this event here.  

  11. CELEBRATED APRIL 2nd – INTERNATIONAL DAY OF PERSONS WITH AUTISM

    Directory of Open Access Journals (Sweden)

    Manuela KRCHANOSKA

    2014-09-01

    Full Text Available On April 2nd, the Macedonian Scientific Society for Autism, for the fourth time organized an event on the occasion of the International Day of Persons with Autism. The event with cultural and artistic character was held at the Museum of the Macedonian Struggle under the motto “They are not alone, we are with them”. The huge number of citizens only confirmed the motto. It seemed that the hall of the Museum of the Macedonian Struggle is too small for the warm hearts of the audience. More than 300 guests were present in the hall, among which there were children with autism and their families, prominent professors, doctors, special educators and rehabilitators, psychologists, students and other citizens with glad heart and will who decided to enrich the event with their presence. The event was opened by the violinist Plamenka Trajkovska, which performed one song. After her, the President of the Macedonian Scientific Society for Autism, PhD. Vladimir Trajkovski delivered his speech. The professor told the parents of autistic children, who were present in large number, not to lose hope, to fight for their children, and that the Macedonian Scientific Society for Autism will provide tremendous support and assistance in this struggle.

  12. An 80th birthday celebration for the Ericsons

    CERN Multimedia

    CERN Bulletin

    2010-01-01

    A Chinese proverb says that happiness is when friends coming from far and away meet and talk to each other. These wise words could very well be used to sum up the celebrations in honour of the 80th birthdays of Magda and Torleif Ericson, a couple in the normal sense of the word and often also in the field of physics. Torleif joined CERN's Theory Division in 1960, initially to work at the intersection of nuclear and particle physics at the Synchrocyclotron, and retired in 1995.   During the celebratory event on 17 September, speakers reviewed the depth and breadth of the contributions which both Torleif and Magda have made to theoretical physics in general and to nuclear physics in particular. José Bernabeu, Guy Chanfray, Wolfram Wiese, Achim Richter and Anthony Thomas all covered the considerable research that has been stimulated by the Ericson-Ericson correlation(s) over the past 50 years. A concert by the violinist Jean-Philippe Audoli and the pianist Blandine Eynaud and an informal...

  13. Disney urbaniste : la ville de Celebration en Floride

    Directory of Open Access Journals (Sweden)

    Sophie Didier

    1999-05-01

    Full Text Available L´inauguration de la ville de Célébration par la compagnie Disney a marqué en 1996 la première véritable incursion du groupe dans la planification d´une ville tout entière connue pour accueillir 20.000 habitants permanents. Du point de vue de saconception, Celebration se rattache au récent courant de la planification néo-traditionnelle et fonctionne à ce titre comme la Main Street des parcs d´attraction, ville-refuge faisant explicitement référencé à un passé idéalisé. Cet article s´attache essentiellement à montrer les influences qui ont présidé la création et à la vente de cette ville idéale promue comme une alternative aux banlieues dégradées des années cinquante de la Sun Belt, et analyse les réactions qui ont accueilli l´inauguration de la ville dans la presse américaine.

  14. Developing the Philippines as a Global Hub for Disaster Risk Reduction - A Health Research Initiative as Presented at the 10th Philippine National Health Research System Week Celebration.

    Science.gov (United States)

    Banwell, Nicola; Montoya, Jaime; Opeña, Merlita; IJsselmuiden, Carel; Law, Ronald; Balboa, Gloria J; Rutherford, Shannon; Chu, Cordia; Murray, Virginia

    2016-10-25

    The recent Philippine National Health Research System (PNHRS) Week Celebration highlighted the growing commitment to Disaster Risk Reduction (DRR) in the Philippines. The event was lead by the Philippine Council for Health Research and Development of the Department of Science and Technology and the Department of Health, and saw the participation of national and international experts in DRR, and numerous research consortia from all over the Philippines. With a central focus on the Sendai Framework for Disaster Risk Reduction, the DRR related events recognised the significant disaster risks faced in the Philippines. They also illustrated the Philippine strengths and experience in DRR. Key innovations in science and technology showcased at the conference include the web-base hazard mapping applications 'Project NOAH' and 'FaultFinder'. Other notable innovations include 'Surveillance in Post Extreme Emergencies and Disasters' (SPEED) which monitors potential outbreaks through a syndromic reporting system. Three areas noted for further development in DRR science and technology included: integrated national hazard assessment, strengthened collaboration, and improved documentation. Finally, the event saw the proposal to develop the Philippines into a global hub for DRR. The combination of the risk profile of the Philippines, established national structures and experience in DRR, as well as scientific and technological innovation in this field are potential factors that could position the Philippines as a future global leader in DRR. The purpose of this article is to formally document the key messages of the DRR-related events of the PNHRS Week Celebration.

  15. Democratising the learning process: the use of Twitter in the teaching of Politics and International Relations

    OpenAIRE

    Blair, Alasdair

    2013-01-01

    The version attached to this record is the authors final peer reviewed version. The publishers final version of record can be found by following the DOI link. Twitter has become an established feature of the contemporary landscape. It has been used by, among others, politicians, political parties, governments, international organisations, charities, think-tanks and individuals from academics to celebrities. Twitter has also been subject to a great deal of debate and analysis. This includes...

  16. 76 FR 31230 - Safety Zone; M.I.T.'s 150th Birthday Celebration Fireworks, Charles River, Boston, MA

    Science.gov (United States)

    2011-05-31

    ...-AA00 Safety Zone; M.I.T.'s 150th Birthday Celebration Fireworks, Charles River, Boston, MA AGENCY... regulated area on the Charles River around the fireworks launch barge during the fireworks display... portions of the Charles River during a fireworks display. This rule will not have a significant economic...

  17. Navigating the heavy seas of online publishing

    DEFF Research Database (Denmark)

    Carpentier, Samuel; Dörry, Sabine; Lord, Sébastien

    2015-01-01

    Articulo – Journal of Urban Research celebrates its 10th anniversary! To celebrate this milestone, the current editors discuss the numerous changes and challenges related to publishing a peer-reviewed online journal. Since 2005, Articulo has progressively become more international, more professio......Articulo – Journal of Urban Research celebrates its 10th anniversary! To celebrate this milestone, the current editors discuss the numerous changes and challenges related to publishing a peer-reviewed online journal. Since 2005, Articulo has progressively become more international, more...... rough seas of online publishing in the future....

  18. Small Worlds Week: An online celebration of planetary science using social media to reach millions

    Science.gov (United States)

    Mayo, Louis

    2015-11-01

    In celebration of the many recent discoveries from New Horizons, Dawn, Rosetta, and Cassini, NASA launched Small Worlds Week, an online, social media driven outreach program leveraging the infrastructure of Sun-Earth Days that included a robust web design, exemplary education materials, hands-on fun activities, multimedia resources, science and career highlights, and a culminating social media event. Each day from July 6-9, a new class of solar system small worlds was featured on the website: Monday-comets, Tuesday-asteroids, Wednesday-icy moons, and Thursday-dwarf planets. Then on Friday, July 10, nine scientists from Goddard Space Flight Center, Jet Propulsion Laboratory, Naval Research Laboratory, and Lunar and Planetary Institute gathered online for four hours to answer questions from the public via Facebook and Twitter. Throughout the afternoon the scientists worked closely with a social media expert and several summer interns to reply to inquirers and to archive their chats. By all accounts, Small Worlds Week was a huge success with 37 million potential views of the social media Q&A posts. The group plans to improve and replicate the program during the school year with a more classroom focus, and then to build and extend the program to be held every year. For more information, visit http:// sunearthday.nasa.gov or catch us on Twitter, #nasasww.

  19. Proceedings of the international conference on the fiftieth anniversary of the Fermi reactor and on peaceful applications of nuclear energy

    International Nuclear Information System (INIS)

    Mathieu, Ph.

    1992-01-01

    This premiere conference is organized by the alumni of graduate engineers from the University of Liege - AILg - and held in Liege at the Palais des Congres from Wednesday 14th to Friday 16th October 1992. In conjunction with the 175th anniversary of the foundation of the University of Liege and the creation of of the Internal European Market at the end of 1992, this conference celebrates the 50th anniversary of the construction of the first nuclear reactor by Enrico Fermi in Chicago in 1942. This official European celebration is co-organized by the European Nuclear Society and the Belgian Nuclear Society. The goal of the conference is to provide a complete and objective evaluation to the widest possible audience of the state-of-the-art and the prospects of nuclear energy. Invited lectures will be presented by national, European and international experts. The Conference will appeal to experts in the nuclear industry and to a general audience interested in receiving a concise and illuminating expose on the following topics: 1) electricity generation and the environment 2) safeguards issues 3) safety issues 4) nuclear fuel cycle

  20. The Potential Social Benefits of Gifaataa Celebration of Wolaita

    Directory of Open Access Journals (Sweden)

    Meshesha Make Jobo

    2017-02-01

    Full Text Available This study was intended to explore the potential social benefits of 'Gifaataa' Celebration of Wolaita (GCW. The subjects used were 600 individuals selected by availability sampling and 12 elders selected by purposive sampling (by their deep knowledge of overall indigenous wisdom of Wolaita from six selected Woredas of Wolaita Zone. The descriptive survey research design was used having the quantitative and qualitative data collected through questionnaire, face-to-face interview and FGD. The analysis was made using the eclectic approach of data analysis. The result indicated that GCW has various potential social benefits: It creates and strengthens social ties by different events. It is a venture through which Wolaitas avoid bad and evil activities through elders’ counselling and it is a vehicle through which Wolaita’s indigenous language and culture are transferred to the next generation. Furthermore, Gifaataa is also a venture for promoting the social transformation of individuals.

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