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Sample records for international advertising seminar

  1. International Seminar on Gasification 2008

    Energy Technology Data Exchange (ETDEWEB)

    Held, Joergen [ed.

    2008-11-15

    In total 20 international and national experts were invited to give presentations (The PPT-presentations are collected in this volume).The seminar was divided into three parts: Production technologies; Applications - Gas turbines and gas Engines - Biomethane as vehicle fuel- Syngas in industrial processes; Strategy, policy and vision. Production of synthetic fuels through gasification of biomass is expected to develop rapidly due to political ambitions related to the strong fossil fuel dependency, especially within the transportation sector, security of supply issues and the growing environmental concern. Techniques that offer a possibility to produce high quality fuels in an efficient and sustainable way are of great importance. In this context gasification is expected to play a central part. The indirect gasification concept has been further developed in recent years and there are now pilot and demonstration plants as well as commercial plants in operation. The RandD activities at the semi-industrial plant in Guessing, Austria have resulted in the first commercial plant, in Oberwart. The design data is 8.5 MW{sub th} and 2.7 MW{sub e} which gives an electric efficiency of 32 % and the possibility to produce biomethane. In this scale conventional CHP production based on combustion of solid biomass and the steam cycle would result in a poor electric efficiency. Metso Power has complemented the 12 MW{sub th} CFB-boiler at Chalmers University of Technology, Gothenburg, Sweden with a 2 MW{sub th} indirect gasifier. The gasifier is financed by Gothenburg Energy and built for RD purposes. Gothenburg Energy in collaboration with E.ON Sweden will in a first stage build a 20 MW plant for biomethane production (as vehicle fuel and for grid injection) in Gothenburg based on the indirect gasification technology. The plant is expected to be in operation in 2012. The next stage involves an 80 MW plant with a planned start of operation in 2015. Indirect gasification of biomass

  2. Third international seminar on horizontal steam generators

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    1995-12-31

    The Third International Seminar on Horizontal Steam Generators held on October 18-20, 1994 in Lappeenranta, consisted of six sessions dealing with the topics: thermal hydraulic experiments and analyses, primary collector integrity, management of primary-to-secondary leakage accidents, feedwater collector replacement and discussion of VVER-440 steam generator safety issues.

  3. Third international seminar on horizontal steam generators

    International Nuclear Information System (INIS)

    1995-01-01

    The Third International Seminar on Horizontal Steam Generators held on October 18-20, 1994 in Lappeenranta, consisted of six sessions dealing with the topics: thermal hydraulic experiments and analyses, primary collector integrity, management of primary-to-secondary leakage accidents, feedwater collector replacement and discussion of VVER-440 steam generator safety issues

  4. Third international seminar on horizontal steam generators

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    1996-12-31

    The Third International Seminar on Horizontal Steam Generators held on October 18-20, 1994 in Lappeenranta, consisted of six sessions dealing with the topics: thermal hydraulic experiments and analyses, primary collector integrity, management of primary-to-secondary leakage accidents, feedwater collector replacement and discussion of VVER-440 steam generator safety issues.

  5. Fourth international seminar on horizontal steam generators

    Energy Technology Data Exchange (ETDEWEB)

    Tuomisto, H. [ed.] [IVO Group, Vantaa (Finland); Purhonen, H. [ed.] [VTT, Espoo (Finland); Kouhia, V. [ed.] [Lappeenranta Univ. of Technology (Finland)

    1997-12-31

    The general objective of the International Seminars of Horizontal Steam Generator Modelling has been the improvement in understanding of realistic thermal hydraulic behaviour of the generators when performing safety analyses for VVER reactors. The main topics presented in the fourth seminar were: thermal hydraulic experiments and analyses, primary collector integrity, feedwater distributor replacement, management of primary-to-secondary leakage accidents and new developments in the VVER safety technology. The number of participants, representing designers and manufacturers of the horizontal steam generators, plant operators, engineering companies, research organizations, universities and regulatory authorities, was 70 from 10 countries.

  6. Fourth international seminar on horizontal steam generators

    Energy Technology Data Exchange (ETDEWEB)

    Tuomisto, H [ed.; IVO Group, Vantaa (Finland); Purhonen, H [ed.; VTT, Espoo (Finland); Kouhia, V [ed.; Lappeenranta Univ. of Technology (Finland)

    1998-12-31

    The general objective of the International Seminars of Horizontal Steam Generator Modelling has been the improvement in understanding of realistic thermal hydraulic behaviour of the generators when performing safety analyses for VVER reactors. The main topics presented in the fourth seminar were: thermal hydraulic experiments and analyses, primary collector integrity, feedwater distributor replacement, management of primary-to-secondary leakage accidents and new developments in the VVER safety technology. The number of participants, representing designers and manufacturers of the horizontal steam generators, plant operators, engineering companies, research organizations, universities and regulatory authorities, was 70 from 10 countries.

  7. Fourth international seminar on horizontal steam generators

    International Nuclear Information System (INIS)

    Tuomisto, H.; Purhonen, H.; Kouhia, V.

    1997-01-01

    The general objective of the International Seminars of Horizontal Steam Generator Modelling has been the improvement in understanding of realistic thermal hydraulic behaviour of the generators when performing safety analyses for VVER reactors. The main topics presented in the fourth seminar were: thermal hydraulic experiments and analyses, primary collector integrity, feedwater distributor replacement, management of primary-to-secondary leakage accidents and new developments in the VVER safety technology. The number of participants, representing designers and manufacturers of the horizontal steam generators, plant operators, engineering companies, research organizations, universities and regulatory authorities, was 70 from 10 countries

  8. POS 591: International Relations Seminar "The Modern World-System."

    Science.gov (United States)

    McGowan, Patrick J.

    The syllabus outlines a college level international relations seminar with a neo-Marxist theoretical orientation. The objective of the seminar is to present an historical and comparative approach to a study of the evolution of the international political economy. Following an introduction explaining seminar objectives, grading, and course…

  9. Latvian advertising market development and international communication

    OpenAIRE

    Golovina, Anna

    2010-01-01

    This paper is dedicated to the development of Latvian advertisement market, as well as Latvian internet advertisement development and its capabilities in international level. The main task of the paper is to define theoretical aspects of advertisement, as well as to define the present situation in Latvian advertisement market and to find out the most advantageous mass media for advertisement, which will be able to increase the profit of advertisers. The research emphasizes the importance of i...

  10. International seminar on structural investigations on pulsed neutron sources. Proceedings

    International Nuclear Information System (INIS)

    Aksenov, V.L.; Balagurov, A.M.; Taran, Yu.V.

    1993-01-01

    The proceedings of the International seminar on structural investigations using pulsed neutron sources are presented. The seminar is dedicated to the memory of Dr. Yu.M. Ostanevich, a world acknowledged physicist. The problems of structural analysis using pulsed neutron source at the IBR-2 reactor are discussed

  11. International school-seminar on heavy ion physics

    International Nuclear Information System (INIS)

    Oganesyan, Yu.Ts.

    1990-01-01

    The reports of the International school-seminar on heavy ion physics are presented. Scientific program of the school-seminar covers a wide spectrum of the today trends of investigations conducted using heavy ion beams within the energy range from several MeV/nucleon up to several GeV/nucleon

  12. Proceedings of the International Seminar on Electric Power Conservation

    International Nuclear Information System (INIS)

    1989-01-01

    The experiences from 10 different countries on energy conservation are discussed in this seminar. Electric power conservation in Brazil, conservation in commercial sector, comparison between international programs and new technology are also included. (M.V.M.)

  13. Clean coal technologies---An international seminar: Seminar evaluation and identification of potential CCT markets

    International Nuclear Information System (INIS)

    Guziel, K.A.; Poch, L.A.; Gillette, J.L.; Buehring, W.A.

    1991-07-01

    The need for environmentally responsible electricity generation is a worldwide concern. Because coal is available throughout the world at a reasonable cost, current research is focusing on technologies that use coal with minimal environmental effects. The United States government is supporting research on clean coal technologies (CCTs) to be used for new capacity additions and for retrofits to existing capacity. To promote the worldwide adoption of US CCTs, the US Department of Energy, the US Agency for International Development, and the US Trade and Development Program sponsored a two-week seminar titled Clean Coal Technologies -- An International Seminar. Nineteen participants from seven countries were invited to this seminar, which was held at Argonne National Laboratory in June 1991. During the seminar, 11 US CCT vendors made presentations on their state-of-the-art and commercially available technologies. The presentations included technical, environmental, operational, and economic characteristics of CCTs. Information on financing and evaluating CCTs also was presented, and participants visited two CCT operating sites. The closing evaluation indicated that the seminar was a worthwhile experience for all participants and that it should be repeated. The participants said CCT could play a role in their existing and future electric capacity, but they agreed that more CCT demonstration projects were needed to confirm the reliability and performance of the technologies

  14. Audiovisual Documentation of an International Seminar : Case: LIME

    OpenAIRE

    Tikkanen, Kirsti; Rönnberg, Mira

    2013-01-01

    The aim of this Bachelor’s thesis is to create a documentary video of an international seminar held in Kerava, Finland, in June 2013. The seminar was called Learning on Immigration and Multicultural Education (LIME) and it was conducted by Kerava Adult Education Center (later Keravan Opisto). LIME was a two-year intercultural project funded by the European Union. Different non-governmental organizations and adult education centers from eight European countries took part on the project. The ai...

  15. INTERNATIONAL SUMMER STUDENT SEMINAR (3S, FROM IDEA TO REALIZATION

    Directory of Open Access Journals (Sweden)

    A. P. Karpik

    2012-08-01

    Full Text Available The article gives a spotlight on a three universities (Moscow State University of Geodesy and Cartography, Siberian State Academy of Geodesy, Wuhan University and ISPRS’ cooperation in organizing and holding summer student seminars for undergraduate, master, and PhD students of the universities specializing in photogrammetry, remote sensing, GIS, aerial and space cartography. Principles of topics of the seminar selection, lecture courses delivering and practical training as well as international joint team work on projects and their defence are described. The description of the basic stages of 3S implementation, and the goals of this sort of the international event is given.

  16. International seminar on the safety research needs for Russian-designed reactors: material presented at the international seminar 1997

    International Nuclear Information System (INIS)

    1997-01-01

    This seminar on international, national and bilateral cooperation programmes on the safety research needs for Russian-designed reactors was held in Tokyo, Japan (1997) and hosted by the OECD Nuclear Energy Agency and the Science and Technology Agency (STA) of Japan. More than 70 participants attended the seminar. Represented were experts from OECD/NEA member countries and Russia, the International Atomic Energy Agency (IAEA), the ISTC, the INSC and the Russian INSC. Eighteen papers were presented in five sessions. The seminar was structured around four main areas of cooperation: cooperative programmes of the OECD/NEA, programmes of international organisations, bi-lateral programmes, and national programmes of OECD/NEA member countries having reactors of the VVER type. General conclusions, followed by specific technical conclusions are included

  17. Theses of XIX International Seminar on charged particle accelerators

    International Nuclear Information System (INIS)

    Anon

    2005-01-01

    Published abstracts of reports of the XIX International Seminar on charged particle accelerators have interest for specialists in the fields of linear accelerator physics and technology, VHF uses, systems of beam diagnostics and automated control, new acceleration methods, as well as for theses who use electrophysical devices in industry, medicine and research

  18. Theses of XX International Seminar on charged particle accelerators

    International Nuclear Information System (INIS)

    Papkovich, V.G.; Rakivnenko, L.M.

    2007-01-01

    Published abstracts of reports of the XX International Seminar on charged particle accelerators have interest for specialists in the fields of linear accelerator physics and technology, VHF uses systems of beam diagnostics and autometed control, new acceleration methods and for theses who use electrophysical devices in industry, medicine and research

  19. Abstracts of the International seminar 'Experimental possibilities of KTM tokamak and research programme'

    International Nuclear Information System (INIS)

    2005-01-01

    The International seminar 'Experimental possibilities of KTM tokamak and research programme' was held in 10-12 October 2005 in Astana city (Kazakhstan). The seminar was dedicated to problems of KTM tokamak commissioning. The Collection of abstracts comprises 45 papers

  20. Scientists for non-proliferation of nuclear weapons. Transactions of international seminar

    International Nuclear Information System (INIS)

    1994-01-01

    This publication presents the results of the Second International Seminar 'Scientists for Non-Proliferation of Nuclear Weapons'. The Seminar took place from 11 to 14 October 1994 in Nakhabino Country Club near Moscow. More than 60 specialists from Russia, USA, France, Belgium as well as IAEA and CEU took part in the seminar. Problems of cooperation in the field of nuclear materials accounting, control and safeguards, physical protection of nuclear materials, nuclear export regulations and disarmament control are discussed at the seminar

  1. Clean Coal Day '94 Hokkaido International Seminar; Clean coal day '94 Hokkaido kokusai seminar

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    1994-06-01

    The lectures given at the seminar were 1) Coal energy be friendly toward the earth, 2) Clean coal technology in the United Kingdom, and 3) How clean coal should be in Australia. In lecture 1), remarks are made on the importance of coal and its future, coal that protects forest, whether coal is a dirty fuel, coal combustion tests started relative to environmental pollution, acid rain in China and coal combustion, briquets effective in energy conservation, etc. In lecture 2), remarks are made on the importance of coal utilization in the United Kingdom, current state of coal utilization in power generation, problems related to gasification furnaces, problems related to combustors, problems related to high-temperature gas cleaning, function of cleaning filters, advantages of high-temperature gas treatment, actualities of gas combustors, studies of gas combustors, etc. In lecture 3), remarks are made on Australia's coal situation, problems related to clean coal technology, problems related to coal preparation technology, potentialities of Australian brown coal, coal utilization in power generation, need of new technology development, current state of coal utilization in Australia, coal utilization in metal-making industry, international cooperation on technology, etc. (NEDO)

  2. Clean Coal Day '94 Hokkaido International Seminar; Clean coal day '94 Hokkaido kokusai seminar

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    1994-06-01

    The lectures given at the seminar were 1) Coal energy be friendly toward the earth, 2) Clean coal technology in the United Kingdom, and 3) How clean coal should be in Australia. In lecture 1), remarks are made on the importance of coal and its future, coal that protects forest, whether coal is a dirty fuel, coal combustion tests started relative to environmental pollution, acid rain in China and coal combustion, briquets effective in energy conservation, etc. In lecture 2), remarks are made on the importance of coal utilization in the United Kingdom, current state of coal utilization in power generation, problems related to gasification furnaces, problems related to combustors, problems related to high-temperature gas cleaning, function of cleaning filters, advantages of high-temperature gas treatment, actualities of gas combustors, studies of gas combustors, etc. In lecture 3), remarks are made on Australia's coal situation, problems related to clean coal technology, problems related to coal preparation technology, potentialities of Australian brown coal, coal utilization in power generation, need of new technology development, current state of coal utilization in Australia, coal utilization in metal-making industry, international cooperation on technology, etc. (NEDO)

  3. Therapeutic applications of radiopharmaceuticals. Proceedings of an international seminar

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    2001-06-01

    and development in the coming years. The IAEA organised an international seminar at Hyderabad, India, with the objective of bringing together in one place medical professionals and biomedical researchers from all over the world who are engaged in clinical research and development aspects of radionuclide therapy. The seminar addressed some of the current trends in therapeutic nuclear medicine, evaluated the established procedures and assessed the re-emergence of certain old procedures. This publication contains papers and invited lectures presented at the seminar.

  4. Therapeutic applications of radiopharmaceuticals. Proceedings of an international seminar

    International Nuclear Information System (INIS)

    2001-06-01

    and development in the coming years. The IAEA organised an international seminar at Hyderabad, India, with the objective of bringing together in one place medical professionals and biomedical researchers from all over the world who are engaged in clinical research and development aspects of radionuclide therapy. The seminar addressed some of the current trends in therapeutic nuclear medicine, evaluated the established procedures and assessed the re-emergence of certain old procedures. This publication contains papers and invited lectures presented at the seminar

  5. Adaptation of Rural and Foreign Workers to Industry, International Joint Seminar (Wiesbaden, December 10-13, 1963). Final Report. International Seminars 1963-4.

    Science.gov (United States)

    Organisation for Economic Cooperation and Development, Paris (France). Social Affairs Div.

    The major purpose of a seminar held in Wiesbaden, Germany, was to exchange experiences and views on the methods of expediating adjustment of rural and foreign workers to industry. Major presentations for discussion were "Internal Migration" by Magda Talamo, and "International Migration" by Elie Dimitras. Some conclusions were:…

  6. Proceedings of the international seminar on atomic processes in plasmas

    Energy Technology Data Exchange (ETDEWEB)

    Kato, Takako; Murakami, Izumi [eds.

    2000-01-01

    The International Seminar on Atomic Processes in Plasmas (ISAPP), a satellite meeting to the ICPEAC was held July 28-29 at the National Institute for Fusion Science in Toki, Gifu, Japan. About 110 scientists attended the ISAPP meeting and discussed atomic processes and atomic data required for fusion research. This Proceedings book includes the papers of the talks, posters and panel discussion given at the meeting. The invited talks described the super configuration array method for complex spectra, near-LTE atomic kinetics, R-matrix calculations, the binary-encounter dipole model for electron-impact ionization of molecules, other calculations of molecular processes, the ADAS project and the NIFS atomic data-base, and a survey of the role of molecular processes in divertor plasmas. On the experimental side crossed-beam ion-ion collision-experiments for charge transfer, and storage-ring and EBIT measurements of ionization, excitation and dielectronic recombination cross-sections were presented, and atomic processes important for x-ray laser experiments and x-ray spectroscopy of astrophysical plasmas were described. The new method of plasma polarization spectroscopy was outlined. There was also a spectroscopic study of particle transport in JT-60U, new results for detached plasmas, and a sketch of the first hot plasma experiments with the Large Helical Device recently completed at NIFS. The 63 of the presented papers are indexed individually. (J.P.N.)

  7. International seminar on therapeutic applications of radiopharmaceuticals. Programme. Book of extended synopses

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    1998-12-01

    The document includes extended synopses of 64 presentations given at the International Seminar on Therapeutic Applications of Radiopharmaceuticals, held in Hyderabad, India, 18-22 January 1999. A separate indexing was prepared for each presentation Refs, figs, tabs

  8. International seminar on therapeutic applications of radiopharmaceuticals. Programme. Book of extended synopses

    International Nuclear Information System (INIS)

    1998-12-01

    The document includes extended synopses of 64 presentations given at the International Seminar on Therapeutic Applications of Radiopharmaceuticals, held in Hyderabad, India, 18-22 January 1999. A separate indexing was prepared for each presentation

  9. Proceedings of the 3rd seminar of R and D on advanced ORIENT (International)

    International Nuclear Information System (INIS)

    Sasaki, Yuji; Ozawa, Masaki

    2010-03-01

    The 3rd Seminar of R and D on advanced ORIENT (International) was held at Tohoku University, on October 30th, 2009 organized by Japan Atomic Energy Agency. The first meeting of this seminar was held at Oarai, Ibaraki on May, 2007, and the second seminar was held at Tokai, Ibaraki on November, 2008. This seminar has the world-wide concept and includes the main topics from foreign researchers. Spent nuclear fuel should be recognized not only mass of radioactive elements but also potentially useful materials including platinum metals and rare earth elements. Taking the cooperation with universities related companies and research institutes, into consideration, we aimed at expanding and progressing the basic researches. This report records abstracts and figures submitted from the oral speakers in this seminar. (author)

  10. Using Web-Based Foreign Advertisements in International Marketing Classes

    Science.gov (United States)

    Ryan, Jason

    2011-01-01

    The author examines the use of the Web-based foreign advertisements for enhancing the international awareness of undergraduate marketing students. An analysis compares the adaptation of advertisements for identical products to the cultural perceptions and values of consumers in different countries. In a sample of 110 international marketing…

  11. [Review of: S. Okazaki Handbook of research on international advertising

    NARCIS (Netherlands)

    Neijens, P.

    2012-01-01

    In this book review, Peter Neijens considers the Handbook of Research on International Advertising edited by Shintaro Okazki to be a seminal work, with contributions by top scholars from all over the world. It covers a wide range of topics relevant to the field of international advertising, in eight

  12. 15. International symposium on nuclear electronics and International seminar CAMAC-92

    International Nuclear Information System (INIS)

    1993-01-01

    The proceedings of the 25. International symposium on nuclear electronics and the CAMAC-92 seminar are presented. The problems on creation of new effective systems for acquisition and processing the information in the field of high energies, spectroscopy and by radiation control at reactors are considered in the reports. Equipment interfaces, analogue-numerical converters, programmed controllers, etc, accomplished relative to the CAMAC and FASTBUS standards are described

  13. Serious Games: A Seminar Map for International Business Schools

    Science.gov (United States)

    Witte, Anne E.

    2014-01-01

    One business school addressed the "zeitgeist" of the financial crisis by introducing in its inaugural seminar the cultural and ethical values too often absent from the types of transactions students are trained to manage. Drawing from cross-cultural and communication studies, the author tested "serious games"--cultural…

  14. 11th International Seminar on Stability Problems for Stochastic Models

    CERN Document Server

    Zolotarev, Vladimir

    1989-01-01

    Traditionally the Stability seminar, organized in Moscow but held in different locations, has dealt with a spectrum of topics centering around characterization problems and their stability, limit theorems, probabil- ity metrics and theoretical robustness. This volume likewise focusses on these main topics in a series of original and recent research articles.

  15. Problems of softening the Chernobyl accident consequences. Proceedings of the International seminar. Pt. 1

    International Nuclear Information System (INIS)

    1993-01-01

    Proceedings of the International seminar on the Problems to soften the Chernobyl accident consequences held by the International Association of Dissemination of Knowledge and the Russian branch of the Society on the Dissemination of Knowledge in Bryansk in 1993. The proceedings of the seminar deal with the study of scientific and practical activity linked with the elimination of the Chernobyl accident effects. Main theoretical concepts used as the basis of the elaborated regulations are presented, as well; ways and techniques to soften the consequences of the Chernobyl accident to decontaminate the affected territories and to protect the population health are discussed

  16. First international seminar on farming of invertebrates and other minillvestock

    Directory of Open Access Journals (Sweden)

    Cicogna, M.

    1992-01-01

    Full Text Available At this Seminar, held in the Philippines, minilivestock was defined as small-animal species, used as food, feed or source of revenue in given parts of the world, usually ignored by scientists trainedin industrialized countries, but very suitable and promising for small producers. The biology and use of tropical land and water snails and of manureworms, as well as different aspects of insect farming and use of insects for sericulture, food, feed or for collectors, were discussed. Sociological and extension problems connected with rural development were considered. Recent experiences of butterfly farming, tropical snail farming, use of termites and the raising of cricetoma orguinea pig for meat production were also reported. Conclusions and recommendations were drafted concerning terminology, sociological aspects, animal requirements and research, education and training needs. Minilivestock appears as a challenging new branch of animal production that offers a considerable potential for rural development, but calls for further experimental work for the optimization of production systems.

  17. Proceedings of the Fourth International Seminar on Special Education (Cork, Ireland, September 8-12, 1969).

    Science.gov (United States)

    McHugh, M. F., Ed.

    Proceedings of the Fourth International Seminar on Special Education (Cork, Ireland, September 8-12, 1969) contain papers relating to the following themes: special education personnel, identification of the handicapped, general aspects of early education, special education methods, early education programs for the mentally handicapped, and early…

  18. Free, Fair and Efficient? Open Internal Job Advertising. IES Report.

    Science.gov (United States)

    Hirsh, W.; Pollard, E.; Tamkin, P.

    In the 1990s, many major employers in the United Kingdom have moved to more open internal job markets (OIJMs). OIJMs give the job of filling internal vacancies to line managers and employees who see the job advertised and apply for it. The development and operation of OIJMs at the following firms were studied: Rolls-Royce; British Gas Trading;…

  19. The Impact of Culture on International Advertising Campaigns: A Managerial Perspective.

    Science.gov (United States)

    Kanso, Ali

    A study investigated advertising executives' perceptions of the importance of culture in international advertising, as well as advertising message approaches used by international corporations. It was hypothesized that more nonculturally oriented managers would agree to the use of the same creative strategies to advertise in both domestic and…

  20. Proceedings of the first international seminar on seismic base isolation for nuclear power facilities

    International Nuclear Information System (INIS)

    1989-01-01

    The First International Seminar on Seismic Base Isolation of Nuclear Power Facilities was organized by the authors of this paper. It was held in San Francisco, California, USA, on August 21--22, 1989, in conjunction with the tenth International Conference on Structural Mechanics in Reactor Technology (SMiRT-10). The purpose of the seminar was to provide an international forum for discussion on the application of base isolation to nuclear power plants and of its effectiveness in reducing seismic loads and permitting standard plant designs. It also provided an opportunity for technical interchange between base isolation system designers, structural engineers, and nuclear power plant engineers. Seismic isolation is certainly one of the most significant earthquake engineering developments in recent years. This was clearly demonstrated by the very large attendance at this seminar and the various papers presented. Isolation system act as filters that reduce the seismic forces and increase the ability of isolated structures and their contents to withstand the damaging effects of earthquake motions. Each individual paper has been cataloged separately

  1. Advertising

    OpenAIRE

    Crawford, Robert

    2008-01-01

    Sydney is Australia’s advertising capital and the relationship between the city and the advertising industry stretches back to the earliest years of European settlement. Advertising helped propel commercial activity in Sydney and the advertising industry has been no less active in shaping Sydney, illuminating the city’s skyline and streetscape, and influencing the lives of all Sydneysiders – from suburban consumers to esteemed artists. Moreover, advertising has promoted the city itself as a ...

  2. FOREWORD: CCM Second International Seminar: Pressure Metrology from 1 kPa to 1 GPa

    Science.gov (United States)

    Molinar, G. F.

    1994-01-01

    The Comité Consultatif pour la Masse et les Grandeurs Apparentées (CCM), through its High Pressure and Medium Pressure Working Groups, organized this Second International Seminar on Pressure Metrology from 1 kPa to 1 GPa, which was held at the Laboratoire National d'Essais (LNE), Paris, France, from 2 to 4 June 1993. The scope of the seminar was to review the state of the art of pressure measurements in the 1 kPa to I GPa pressure range and to present innovative contributions by standards laboratories, universities and industry. The seminar was organized in six sessions: liquid-column manometers; piston gauge pressure standards; properties of liquids and gases relevant to pressure metrology; pressure transducers and transfer standards; pressure standard comparison (methods and results); dynamic pressure measurements. Each session opened with the presentation of a review paper on major requirements in that field and, at the end of the seminar, a general discussion was organized on the actual limits of accuracy of static and dynamic pressure measurements in fluid media, and the fundamental problems in pressure metrology between 1 kPa and 1 GPa. The seminar was attended by sixty scientists from twenty-four countries, all working in the field of pressure measurements. Forty-nine papers were presented. The participation of scientists from so many countries indicates the importance of pressure metrology from the scientific and industrial points of view. Most papers were presented by scientists from national standards laboratories, with eight papers from universities and four from industry. Eleven papers reported the results of cooperative work involving metrological institutions dealing with high pressure, generally national standards laboratories, an indication that scientific links are already well established at this level. Links are also strengthening between industry and standards laboratories. Although industrial participation at the seminar was relatively small

  3. International Seminar: «Climate Change and its social and environmental repercussions »

    OpenAIRE

    Brito, Brígida

    2012-01-01

    The International Seminar on "Climate change and its social and environmental repercussions" (“Alterações Climáticas e suas repercussões socio-ambientais”) took place from 20 to 23 August 2012 in Palácio dos Congressos, in the city of São Tomé, Democratic Republic of São Tomé and Príncipe. This meeting was organized by a group of nine public, private and civil society institutions acting in São Tomé and Príncipe, Portugal and Spain, in compliance with the principles of international partne...

  4. 10th International Seminar on Medical Physics and 1st AMDI International Oncology Symposium

    International Nuclear Information System (INIS)

    2017-01-01

    Preface The International Seminar on Medical Physics (ISMP) 2016 is a national medical physics conference organised every two years by the Malaysian Association of Medical Physics (MAMP). Previously the biennial conference is known as the National Seminar on Medical Physics (NSMP). The conference was held on 27 and 28 August 2016 in Bayview Batu Ferringhi Hotel, Penang, Malaysia in conjunction with an Oncology Symposium (IOS) organised by Advanced Medical and Dental Institute of Universiti Sains Malaysia. The conference was renamed the International Seminar on Medical Physics (ISMP) on the 10th anniversary to recognise the diversity of the nationality of the conference speakers and attendees in the 8th (2012) and 9th (2014) conference. The change is also to encourage more international participants especially from the neighbouring countries of Malaysia and beyond to come together in “Fostering Medical Physics Research and Clinical Practice for Better Healthcare” in this region. About 300 participants from universities and hospitals participated in the conference. 28 oral contributions and 22 posters were presented at the conference. We also had a few invited lectures by international experts. The conference was divided into two main themes, imaging physics and radiotherapy physics. The topics presented were radiation dosimetry, image quality, magnetic resonance imaging, nuclear medicine, quality assurance, particle therapy, image guided radiotherapy, brachytherapy and Monte Carlo simulation and modelling. The IOS held in parallel covered topics in clinical oncology, cancer imaging and cancer biology. 41 papers are included in the volume organised into three main themes, i.e., imaging physics (ISMP), radiotherapy physics (ISMP) and oncology (IOS). All papers published in this volume of Journal of Physics: Conference Series have been peer reviewed through processes administered by the proceedings Editor. Each paper was peer-reviewed by two reviewers from the

  5. SMiRT 23. 14{sup th} international seminar on fire safety in nuclear power plants and installations

    Energy Technology Data Exchange (ETDEWEB)

    Roewekamp, Marina (ed.) [Gesellschaft fuer Anlagen- und Reaktorsicherheit (GRS) gGmbH, Koeln (Germany); Berg, Heinz-Peter [Bundesamt fuer Strahlenschutz, Salzgitter (Germany)

    2015-12-15

    In the frame of the project 3614R01575 funded by the German Ministry for the Environment, Nature Conservation, Building and Nuclear Safety (Bundesministerium fuer Umwelt, Naturschutz, Bau und Reaktorsicherheit, BMUB) the meanwhile fourteenth international seminar on ''Fire Safety in Nuclear Power Plants and Installations'' has been conducted as P ost-Conference Seminar of the 23{sup rd} International Conference on Structural Mechanics In Reactor Technology (SMiRT 23) in Salford, United Kingdom in August 2015. The following seminar proceedings contain the entire twenty-one technical contributions to the two day s seminar with in total fifty-five participants from ten countries in Asia, Europe and America.

  6. International Seminar on Nuclear policy in Argentina and the world: present and perspectives

    International Nuclear Information System (INIS)

    2012-01-01

    The 25 and April 26, 2013 was held in Buenos Aires the International Seminar 'Nuclear Politics in Argentina and the world: present and perspectives', organized by the Nuclear Regulatory Authority (ARN), the National University of San Martin (UNSAM) and University of San Andres (UdeSA). With the main objective of creating an area for reflection and discussion on the state of the global nuclear policy, its impact on the region and in our country, and raised as an area of interaction between the academic and those working in the sector policies. The seminar consisted of six thematic panels, in addition to the opening session, in which academics and researchers exposed renowned in dialogue with officials and professionals of the nuclear sector. In this seminar were presented some papers of the following topics: historical approaches to nuclear policy in emerging contexts; nuclear policy and civil society; discussion and perspectives on proliferation and non-proliferation, security in the post-Fukushima: discussion and perspectives; Argentina-Brazil: from competition to cooperation, present and prospects for the nuclear industry.

  7. International Seminar on Nuclear War and Planetary Emergencies : 46th Session : The Role of Science in the Third Millennium

    CERN Document Server

    2014-01-01

    Proceedings of the 46th Session of the International Seminars on Nuclear War and Planetary Emergencies held in "E. Majorana" Centre for Scientific Culture, Erice, Sicily. This Seminar has again gathered, in 2013, over 100 scientists from 43 countries in an interdisciplinary effort that has been going on for the last 32 years, to examine and analyze planetary problems which had been followed up, all year long, by the World Federation of Scientists' Permanent Monitoring Panels.

  8. International symposium and field seminar on karst waters and environmental impacts. Abstracts

    International Nuclear Information System (INIS)

    Gunay, G.; Tezcan, L.; Atilla, A.O.

    1995-01-01

    The international symposium and field seminar on karst waters and environmental impacts was held on 10-20 September 1995 in Beldibi,Antalya, Turkey. The specialists discussed COST Action 65, Environmental Impact sand Legal Aspects, Engineering and Environmental Impacts of Karst, Research Methods, Tracing Techniques, Hydro chemistry, Environmental Isotopes in Karst, Transport Processing, Modeling and Flow Systems, Karst Morphology and Paleoenvironment, Regional Karst Systems, James F. Quinlay Pollution Control and Karst Water Protection Session and Hydrology. Almost 140 papers were presented in the meeting

  9. The Fifth International Ural seminar. Radiation damage physics of metals and alloys. Abstracts

    International Nuclear Information System (INIS)

    2003-01-01

    Presented are the abstracts of The Fifth International Ural seminar Damage physics of metals and alloys. General problems of radiation damage physics, radiation effect on change of microstucture and the properties of metals and alloys, as well as materials for nuclear and thermonuclear energetics are considered. The themes of reports are the following: correlation effects in cascades of atom-atomic collisions; radiation-induced strengthening critical current density in YBa 2 Cu 3 O 7-x superconductors; conditions of forming and hydrides growth in irradiated zirconium alloys [ru

  10. International symposium and field seminar on karst waters and environmental impacts. Abstracts

    Energy Technology Data Exchange (ETDEWEB)

    Gunay, G; Tezcan, L; Atilla, A O [comps.

    1996-12-31

    The international symposium and field seminar on karst waters and environmental impacts was held on 10-20 September 1995 in Beldibi,Antalya, Turkey. The specialists discussed COST Action 65, Environmental Impact sand Legal Aspects, Engineering and Environmental Impacts of Karst, Research Methods, Tracing Techniques, Hydro chemistry, Environmental Isotopes in Karst, Transport Processing, Modeling and Flow Systems, Karst Morphology and Paleoenvironment, Regional Karst Systems, James F. Quinlay Pollution Control and Karst Water Protection Session and Hydrology. Almost 140 papers were presented in the meeting.

  11. International seminar on Post nuclear accident from May 5 and 6, 2011 - The CODIRPA progresses

    International Nuclear Information System (INIS)

    Birraux, Claude; Lacoste, Andre-Claude; Lachaume, Jean-Luc; Mehl-Auget, Isabelle; Godet, Jean-Luc; Dandrieux, Geraldine; Delmestre, Alain; Gallay, Florence; Niel, Jean-Christophe; Bataille, Christian; Dederen, Guillaume; Guenon, Catherine; Repussard, Jacques; Cessac, Bruno; Champion, Didier; Miniere, Dominique; Andrieux, Jean-Luc; Bernard, Herve; Delalonde, Jean-Claude; Calafat, Alexis; Demet, Michel; Barbey, Pierre; Janssens, Augustin; Lazo, Ted; Ahier, Brian; Ugletveit, Finn; Guerson, Nathalie; Riou, Jeanine; Robert, Joel; Pirard, Philippe; Gerbeaux, Jerome; Foix, Olivier; Le Gac, Alain; Lahaye, Thierry; Wiest, Annick; Crouail, Pascal; Lochard, Jacques; Villers, Anita; Eberbach, Friedrich; Murith, Christophe; Samain, Jean-Paul; Javanni, Jean; Averin, Viktor; Trafimchik, Zoia; Liland, Astrid; Durand, Francois

    2011-01-01

    The objective of the seminar is the anticipation of the radiological emergency situations to limit the consequences of nuclear accidents. The Steering Committee to manage the post-accident of a Nuclear Accident or Radiological Emergency (CODIRPA) was started in June 2005 by the French nuclear safety authority (ASN), and was charged with developing French policy for the management of the post-accident phase of a nuclear or radiological accident situation. An ambitious program mobilising more than 200 people was put in place, including representatives of relevant national administrations and their local representatives, utility and industrial representatives, technical service organisations, nuclear safety authorities from bordering countries to France, NGOs and local elected officials. On December 2007, the previous seminar had constructively challenged the work of CODIRPA with international experiences and analysis. The 2011 seminar, organized by ASN with the support of the Parliamentary Office for the Evaluation of Scientific Choices and Technologies (OPECST), reports on the progress of the national doctrine's construction. The National Preparedness Guide for Exiting the Emergency Phase and drawn lessons concerning its local adaptation by regional and local community governmental organizations was presented at this occasion. The parliamentary mission headed by OPECST on the safety of nuclear installations holds its first public hearing on May 5, 2011. The seminar provides an opportunity for members of the parliamentary mission to learn about crisis management and post-accident of the major nuclear accident occurred in Japan at Fukushima. This document comprises a complete FR/EN detailed synthesis of the seminar followed by the recommendations of CODIRPA (in French) and by the slides of the available presentations for each session: Opening of the meeting; Session 1: National Preparedness Guide for Exiting the Emergency Phase; Session 2: Development of the

  12. University of Uppsala, Sweden. International seminar for research and education in physics

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    1964-01-15

    A one-year course will be held at the Institute of Physics, Uppsala. It is being sponsored by the Swedish Agency for International Assistance, the International Atomic Energy Agency and the United Nations Educational, Scientific and Cultural Organization. The course will start on 1 September 1964 and finish about 1 July 1965. A. The aim of the International Seminar is: To provide possibilities for individual participation in qualified experimental research work in one of various fields of physics (e.g. solid state physics, nuclear physics, atomic physics, etc.) under the guidance of experienced scientists. An introductory course in the operation of, and the coding for, a modern computer, IBM 1620, will be given; To inform the participants of the organization of research projects, physics laboratories and teaching of graduate and undergraduate students; To demonstrate to the participants how Sweden and some other European countries have organized schools, universities, other scientific institutions and industrial laboratories. The Seminar will be open to non-European students and scientists, mainly from developing countries, who are interested in the above mentioned combination of subjects and who are connected with the teaching and/or research of a university or national laboratory

  13. University of Uppsala, Sweden. International seminar for research and education in physics

    International Nuclear Information System (INIS)

    1964-01-01

    A one-year course will be held at the Institute of Physics, Uppsala. It is being sponsored by the Swedish Agency for International Assistance, the International Atomic Energy Agency and the United Nations Educational, Scientific and Cultural Organization. The course will start on 1 September 1964 and finish about 1 July 1965. A. The aim of the International Seminar is: To provide possibilities for individual participation in qualified experimental research work in one of various fields of physics (e.g. solid state physics, nuclear physics, atomic physics, etc.) under the guidance of experienced scientists. An introductory course in the operation of, and the coding for, a modern computer, IBM 1620, will be given; To inform the participants of the organization of research projects, physics laboratories and teaching of graduate and undergraduate students; To demonstrate to the participants how Sweden and some other European countries have organized schools, universities, other scientific institutions and industrial laboratories. The Seminar will be open to non-European students and scientists, mainly from developing countries, who are interested in the above mentioned combination of subjects and who are connected with the teaching and/or research of a university or national laboratory

  14. Small town, big campaigns: the rise and growth of an international advertising industry in Amsterdam

    NARCIS (Netherlands)

    Roling, R.W.

    2010-01-01

    This paper presents an historical analysis of international advertising by describing four waves of advertising from early twentieth-century Western capitalism. This analysis is necessary to understand the dynamics within the organizational structure of the global advertising industry, with a

  15. International seminar on the role of nuclear energy for sustainable development

    International Nuclear Information System (INIS)

    1998-01-01

    The Department of Atomic Energy in collaboration with the International Atomic Energy Agency, organised a two-day International Seminar on The Role of Nuclear Energy for Sustainable Development, during September 8 and 9, 1997 at New Delhi. Dr R. Chidambaram, Chairman, Atomic Energy Commission in his Welcome Address dealt with the disparity in per capita consumption of energy between developed and developing countries in the world and also told that for India the requirement of power generation capacity for accelerated growth and industrial and infrastructural development to attain a reasonable standard of living for all its citizens would call for substantial increase in the per capita electricity consumption. He also told that nuclear energy can play a very important role in meeting the future energy requirements of India. In the seminar a scenario where nuclear power is called upon to play a major role in meeting the energy requirements of mankind and the peaceful uses of nuclear energy like the application of radiation and radioactive isotopes in agriculture, industry, health care etc. was discussed in detail. The design and construction of fast breeder reactors, the indigenous design of advanced heavy water reactors with passive safety features, uranium resources for global energy requirements, manufacturing of nuclear components, fusion energy, role of nuclear energy in some countries like Brazil, Islamic Republic of Iran, France, China, Bangladesh and India were some of the other topics covered. Papers relevant to INIS are indexed separately

  16. On theTranslation Methods and Theory of International Advertising

    Institute of Scientific and Technical Information of China (English)

    Yang Xuemei

    2012-01-01

    Advertisement, as a way to propagandize products, always plays its role in the special stage. A successful advertisement would help the manufacturer to achieve a large sale while an unsuccessful even a bad one would do the contrast work. Advertising is an activity containing intelligence, patience, art and diligence. With the globalization and China' s entering WT0, more and more Chinese products get the opportunity of entering world market. In this battle without smoke of gun powder, the most powerful weapon is commercial advertisement. Therefore, advertisement becomes more important. At the same time, the translation of advertising plays its role as to internationalize advertisement to the world. It seems as a bridge overpass different countries and languages. However, due to the difference among cultures, problems appear how to be a good advertising translator and how to make an excellent translation of advertising. This thesis tries to analyses the criteria and strategies of advertising translation after the discussion of the types, structure and features of style of advertisements and states that there is no an established method for advertising translation. What we should do is to be flexible to deal with the various advertisements we meet.

  17. 7th International Seminar on Climate System and Climate Change(ISCS) through the Eyes of a Trainee

    Institute of Scientific and Technical Information of China (English)

    Karen K.Y.Shum

    2010-01-01

    @@ At the invitation of Dr.Dahe Qin,the president of ISCS and the Co-Chair of IPCC WGI,the Hong Kong Observatory has been obliged to participate and benefit from the International Seminar in Beijing,China on 19-30 July 2010.Seminar topics included atmospheric chemistry and climate effects of aerosol biogeochemical cycles,cryosphere and its role in the climate system and climate change,climate models and its application in climate change research,climate change adaptation and mitigation.Data is a common ground for these multi-disciplinary studies around the globe.

  18. The Professor as Intern: Approaches to Teaching Advertising Creativity.

    Science.gov (United States)

    Schamber, Linda

    Drawing upon the experiences of a participant in the Visiting Professor Program sponsored by the Advertising Education Foundation of the American Advertising Federation and the American Academy of Advertising, this paper discusses the advantages such programs can have for both the host company and the participant. The first section of the paper…

  19. PREFACE: 8th Asian International Seminar on Atomic and Molecular Physics (AISAMP)

    Science.gov (United States)

    Williams, Jim F.; Buckman, Steve; Bieske, Evan J.

    2009-09-01

    These proceedings arose from the 8th Asian International Seminar on Atomic and Molecular Physics (AISAMP) which was held at the University of Western Australia 24-28 November 2008. The history of AISAMP (Takayanagi and Matsuzawa 2002) recognizes its origin from the Japan-China meeting of 1985, and the first use of the name 'The First Asian International Seminar on Atomic and Molecular Physics (AISAMP)' in 1992. The initial attendees, Japan and China, were joined subsequently by scientists from Korea, Taiwan, India, Australia and recently by Malaysia, Thailand, Vietnam, Turkey Iran, UK and USA. The main purpose of the biennial AISAMP series is to create a wide forum for exchanging ideas and information among atomic and molecular scientists and to promote international collaboration. The scope of the AISAMP8 meeting included pure, strategic and applied research involving atomic and molecular structure and processes in all forms of matter and antimatter. For 2008 the AISAMP conference incorporated the Australian Atomic and Molecular Physics and Quantum Chemistry meeting. The topics for AISAMP8 embraced themes from earlier AISAMP meetings and reflected new interests, in atomic and molecular structures, spectroscopy and collisions; atomic and molecular physics with laser or synchrotron radiation; quantum information processing using atoms and molecules; atoms and molecules in surface physics, nanotechnology, biophysics, atmospheric physics and other interdisciplinary studies. The implementation of the AISAMP themes, as well as the international representation of research interests, is indicated both in the contents list of these published manuscripts as well as in the program for the meeting. Altogether, 184 presentations were made at the 8th AISAMP, including Invited Talks and Contributed Poster Presentations, of which 60 appear in the present Proceedings after review by expert referees in accordance with the usual practice of Journal of Physics: Conference Series of

  20. Language Implications for Advertising in International Markets: A Model for Message Content and Message Execution.

    Science.gov (United States)

    Beard, John; Yaprak, Attila

    A content analysis model for assessing advertising themes and messages generated primarily for United States markets to overcome barriers in the cultural environment of international markets was developed and tested. The model is based on three primary categories for generating, evaluating, and executing advertisements: rational, emotional, and…

  1. International Seminar on Gasification 2009 - Biomass Gasification, Gas Clean-up and Gas Treatment

    Energy Technology Data Exchange (ETDEWEB)

    2009-10-15

    During the seminar international and national experts gave presentations concerning Biomass gasification, Gas cleaning and gas treatment; and Strategy and policy issues. The presentations give an overview of the current status and what to be expected in terms of development, industrial interest and commercialization of different biomass gasification routes. The following PPT presentations are reproduced in the report: Black Liquor Gasification (Chemrec AB.); Gasification and Alternative Feedstocks for the Production of Synfuels and 2nd Generation Biofuels (Lurgi GmbH); Commercial Scale BtL Production on the Verge of Becoming Reality (Choren Industries GmbH.); Up-draft Biomass Gasification (Babcock and Wilcox Voelund A/S); Heterogeneous Biomass Residues and the Catalytic Synthesis of Alcohols (Enerkem); Status of the GoBiGas-project (Goeteborg Energi AB.); On-going Gasification Activities in Spain (University of Zaragoza,); Biomass Gasification Research in Italy (University of Perugia.); RDandD Needs and Recommendations for the Commercialization of High-efficient Bio-SNG (Energy Research Centre of the Netherlands.); Cleaning and Usage of Product Gas from Biomass Steam Gasification (Vienna University of Technology); Biomass Gasification and Catalytic Tar Cracking Process Development (Research Triangle Institute); Syngas Cleaning with Catalytic Tar Reforming (Franhofer UMSICHT); Biomass Gas Cleaning and Utilization - The Topsoee Perspective (Haldor Topsoee A/S); OLGA Tar Removal Technology (Dahlman); Bio-SNG - Strategy and Activities within E.ON (E.ON Ruhrgas AG); Strategy and Gasification Activities within Sweden (Swedish Energy Agency); 20 TWh/year Biomethane (Swedish Gas Association)

  2. On the importance of agile communication skills in BPM education: Design principles for international seminars

    Directory of Open Access Journals (Sweden)

    Jan vom Brocke

    2012-12-01

    Full Text Available Business Process Management (BPM has evolved as an integrated management discipline that aims to enable organizations to continuously innovate and improve their operations. BPM experts are exposed to communication processes involving people from various backgrounds (e.g., various business areas, fields of expertise, and cultures. Research in applied linguistics has shown that it is difficult to plan for constellations of such communication processes; thus, agile communication skills are vital for successful business communication. Teaching programs for BPM, however, do not account for these skills. Rather, they mainly address methods for the analysis, implementation, and management of business processes. As a result, graduates—though they may be technically and methodologically apt—face unexpected challenges due to communication deficiencies in BPM projects. BPM research has shown that deficiencies in communication are in fact among the most frequent reasons for project failure. In this paper, we present a course setting to teach agile communication skills in BPM education. The approach is informed by literature on BPM education as well as theories from virtual collaboration education. We have evaluated it in an international virtual seminar involving seven European universities. We argue for the importance of agile communication skills in BPM education. In addition, we present design principles for courses to teach agile communication skills that can be applied by fellow academics.

  3. PREFACE: International Seminar on Science and Technology of Glass Materials (ISSTGM-2009)

    Science.gov (United States)

    Veeraiah, N.

    2009-07-01

    The progress of the human race is linked with the development of new materials and also the values they acquired in the course of time. Though the art of glass forming has been known from Egyptian civilization, the understanding and use of these glasses for technological applications only became possible once the structural aspects were revealed by the inspiring theories proposed by William H Zachariasen. Glass and glass ceramics have become the essential materials for modern technology. The applications of these materials are wide and cover areas such as optical communication, laser host, innovative architecture, bio-medical, automobile and space technology. As we master the technology, we must also learn to use it judiciously and for the overall development of all in this global village. The International Seminar on Science and Technology of Glass Materials (ISSTGM-2009) is organized to bring together scientists, academia and industry in order to discuss various aspects of the technology and to inspire young scholars to take up fruitful research. Various topics such as glass formation and glass-ceramics, glass structure, applications of glass and glass ceramics in nuclear waste management, radiation dosimetry, electronics and information technology, biotechnological applications, bulk metallic glasses, glasses containing nano-particles, hybrid glasses, novel glasses and applications in photonics, Non-linear optics and energy generation were discussed. In this volume, 59 research articles covering 18 invited talks, 10 oral presentations and 31 poster presentations are included. We hope these will serve as a valuable resource to all the scientists and scholars working with glass materials. Acharya Nagarjuna University, established in 1976, is named after the great Buddhist preceptor and philosopher, Acharya Nagarjuna, who founded a university on the banks of river Krishna some centuries ago. The University is situated between Vijayawada and Guntur, the famous

  4. Advertising Amsterdam: the rise and growth of an international advertising industry

    NARCIS (Netherlands)

    Röling, R.

    2011-01-01

    Cultural industries have experienced dynamic growth in the Netherlands since the 1990s. Amsterdam is the indisputable cultural and creative capital of the country and one of the city’s most prominent cultural industries is the advertising industry. This study has explored processes of globalisation

  5. PREFACE: The 7th International Seminar on Geometry, Continua and Microstructures

    Science.gov (United States)

    Burton, David A.

    2007-04-01

    It gives me great pleasure to present the proceedings of the 7th International Seminar on Geometry, Continua and Microstructures (GCM 7). The conference took place on 25-27 September 2006 at Lancaster University and the local organisers were Robin Tucker, Tim Walton, myself and Jonathan Gratus of the Lancaster University Mathematical Physics Group. Modern field theories of mechanically and electrically responsive continua have a wealth of interesting applications in physics. Such theories provide effective macroscopic models of complex systems, such as living tissue and material with dynamical defects, that capture macroscopic consequences of microscopic phenomena. GCM is an interdisciplinary conference series, initiated by the Eringen medallist Gérard A Maugin, that brings together physicists and applied mathematicians who have interests in continuum mechanics and differential geometry and who aim to develop new and powerful methods for analysing the behaviour of complex mechanical systems. The earlier conferences in the series were held in Paris, Madrid, Mannheim, Turin, Sinaia and Belgrade. This volume addresses a variety of topics including the physics of saturated porous media, the relationship between growth in living tissue and molecular transport, the mechanics of polymer bonds, the macroscopic properties of damaged elastomers, the mechanics of carbon nanotubes, the geometry of balance systems in Continuum Thermodynamics and wave propagation in the material manifold. I would like to warmly thank the rest of the organising committee and the conference participants for making GCM 7 an enjoyable and rewarding occasion. Photographs may be found at http://www.lancs.ac.uk/depts/spc/conf/gcm7/wss/index.htm David A Burton Editor

  6. SEMINAR ABOUT SERIOUS GAMES AND VIRTUAL WORLDS: An Experience of International Collaboration And Reflection

    Directory of Open Access Journals (Sweden)

    Wolfram LAASER

    2011-08-01

    Full Text Available The educational possibilities of ICT, dizzying and exponentially growing every day, offer multiple alternatives of mediation for teaching, learning and communication.Thus, the inclusion of video games and virtual worlds into educational context represents a qualitative leap that claims to significantly boost ways of communication and knowledge representation of the scenarios involved. Aware of this reality, in the framework of the Master of Technology Enhanced Learning at the National University of Cordoba, Argentina, a virtual seminar was offered to students to address the issue on the basis of invited lectures of worldwide recognized experts. The format chosen for the seminar allowed the treatment of subjects not only through reading assignments and web quests to be discussed collaboratively but also included the state of the art experience of developers working in the field. The paper describes didactic design and technical solutions of the seminar format.

  7. ISINN-5. 5. International seminar on interaction of neutrons with nuclei. Neutron spectroscopy, nuclear structure, related topics

    International Nuclear Information System (INIS)

    1997-01-01

    The materials submitted at the fifth in a series of annual international seminar on interaction of neutrons with nuclei Neutron Spectroscopy, Nuclear Structure, Related Topics (ISINN-5) are given. The Seminar is organized by the Frank Laboratory of Neutron Physics of the Joint Institute for Nuclear Research and took place in Dubna on May 14-17, 1997. About 130 specialists from Belgium, China, Germany, France, Japan, Korea, Latvia, Netherlands, Ukraine, 7 Russian research institutes and a number of JINR laboratories took part in the Seminar. The scope of the problems discussed is traditionally wide. It includes the problems of violation of fundamental symmetries in the interaction of neutrons with nuclei, the properties of the neutron as the fundamental particle, nonstatistical aspects of the radiation capture of neutrons by nuclei, topical problems of the theory of nucleus, and the fission mechanism of heavy nuclei. The latest results obtained with ultracold neutrons (UCN), in particular, different approaches to understanding of the cause of UCN anomalous leakage through the walls of the trap are considered as well. The wide spectrum of methodological aspects of neutron-aided experiments is also discussed in details

  8. PREFACE: 11th International Spring Seminar on Nuclear Physics: Shell Model and Nuclear Structure - achievements of the past two decades

    Science.gov (United States)

    2015-02-01

    The 11th International Seminar on Nuclear Physics was held in Ischia from May 12 to May 16, 2014. This Seminar was dedicated to Aldo Covello, who has been the promoter of this series of meetings, which started in Sorrento in 1986 and continued with meetings held every two or three years in the Naples area. Aldo's idea was to offer to a group of researchers, actively working in selected fields of Nuclear Physics, the opportunity to confront their points of view in a lively and informal way. The choice for the period of the year, Spring, as well as the sites chosen reflected this intent. The first meeting was of a purely theoretical nature, but it was immediately clear that the scope of these conferences needed to be enlarged calling into play the experimental community. Then, starting from the second meeting, all the following ones have been characterized by fruitful discussion between theoretical and experimental researchers on current achievements and future developments of nuclear structure. This may be read, in fact, as one of the motivating factors for Aldo's election as Fellow of the American Physical Society in 2008 "... for his outstanding contributions to the international nuclear physics community by providing, for over two decades, a venue for theorists and experimentalists to share their latest ideas." The present meeting, organized by Aldo's former students and with the benefit of his suggestions, has maintained this tradition. The title "Shell model and nuclear structure: achievements of the past two decades" recalls that of the 2nd International Spring Seminar "Shell Model and Nuclear Structure: where do we stand?". The main aim of this 11th Seminar was, in fact, to discuss the changes of the past two decades on our view of nuclei in terms of shell structure as well as the perspectives of the shell model, which has been one of the key points in Aldo's research. This point is well accounted by the Opening Speech of Igal Talmi, one of the fathers of the

  9. Issues in risk perception and communication of importance to a regulator: Results of an international seminar sponsored by HMIP

    International Nuclear Information System (INIS)

    Galson, D.A.; Wilmot, D.; Kemp, R.V.

    1996-01-01

    Her Majesty's Inspectorate of Pollution (HMIP) of the Department of the Environment (DOE) is the primary governmental organization responsible for authorizing disposals of radioactive waste in the United Kingdom. The results of HMIP assessments will be subject to public scrutiny, particularly in the period leading up to and during a Public Local Inquiry - when the nuclear industry's waste disposal plans are also subjected to intense scrutiny. HMIP is aware of the need to communicate the regulatory process to different audiences and, to ensure that HMIP's work in this area builds appropriately on recent research and understanding of risk perception and communication, an international seminar has been sponsored by HMIP

  10. International seminar on the challenges of the 21. century for Morocco and Europe

    International Nuclear Information System (INIS)

    2005-01-01

    This seminar was organized by the energy federation of the general confederation of Moroccan companies and took place at Rabat (Morocco) on January 27, 2005. The seminar was an opportunity for Morocco and France to share their experience in the domain of energy challenges. This document gathers the opening and closing talks of the organizers and the slides of 6 presentations dealing with: the energy situation of Morocco (A. Bencheqroun), the French energy policy from the national energy debate to the project of energy orientation law (M. Maillard), the experience of LYDEC: a Moroccan electric, water and sanitation utility (M. Canavy), the experience of Akwa, a Moroccan fuel and gas supplier (M. N.), the energy prospective: from a research carried out in France to a worldwide exercise (M. Lavergne), and a presentation of the French 2004-2006 campaign about energy saving and climatic change (M. Joly). (J.S.)

  11. Proceedings of the international topical seminar on management of ageing of research reactors, Geesthacht/Hamburg, May 8-12, 1995

    International Nuclear Information System (INIS)

    Alcala-Ruiz, F.; Krull, W.

    1995-01-01

    The GKSS Research Centre Geesthacht GmbH and the International Atomic Energy Agency (IAEA) held a joint seminar on 'Management of Ageing of Research Reactors' from May 8-12, 1995, at Geesthacht/Hamburg. More than 100 participants from 36 countries and two international organizations were present. During the seminar 52 papers have been presented discussing the large variety of ageing effects from physical ageing to design ageing and staff ageing and the measures taken to identify and to overcome the ageing effects. (orig.) [de

  12. Retrievability of high level waste and spent nuclear fuel. Proceedings of an international seminar

    International Nuclear Information System (INIS)

    2000-12-01

    The possibility of retrieving spent nuclear fuel or reprocessing high-level radioactive wastes placed in geological repositories is an issue that has attracted increased attention during the past few years, not only among technical experts but also among politicians at different levels, environmental organisations and other interested representatives of the public. This publication contains the presented invited papers, an edited record of the discussions and some concluding remarks. The seminar addressed a wide range of aspects of retrievability including technical options; public acceptance; ethical aspects; long term monitoring and cost considerations; safety and regulatory aspects. Each of the presented papers was indexed separately

  13. Retrievability of high level waste and spent nuclear fuel. Proceedings of an international seminar

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    2000-12-01

    The possibility of retrieving spent nuclear fuel or reprocessing high-level radioactive wastes placed in geological repositories is an issue that has attracted increased attention during the past few years, not only among technical experts but also among politicians at different levels, environmental organisations and other interested representatives of the public. This publication contains the presented invited papers, an edited record of the discussions and some concluding remarks. The seminar addressed a wide range of aspects of retrievability including technical options; public acceptance; ethical aspects; long term monitoring and cost considerations; safety and regulatory aspects. Each of the presented papers was indexed separately.

  14. Seminar proceedings. Seminar on piping reliability

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    1997-10-01

    The international seminar brought together the disciplines of probabilistic safety assessment and probabilistic fracture mechanics. The work performed by the joint Nordic Nuclear Safety Research Project NKS/RAK 1.2 and the SLAP project was presented the first day. The second was mainly devoted to the integration of the two disciplines. 11 contributions have been separately indexed.

  15. Seminar proceedings. Seminar on piping reliability

    International Nuclear Information System (INIS)

    1997-10-01

    The international seminar brought together the disciplines of probabilistic safety assessment and probabilistic fracture mechanics. The work performed by the joint Nordic Nuclear Safety Research Project NKS/RAK 1.2 and the SLAP project was presented the first day. The second was mainly devoted to the integration of the two disciplines. 11 contributions have been separately indexed

  16. Food irradiation seminar: Asia and the Pacific

    International Nuclear Information System (INIS)

    Mitchell, G.E.

    1986-01-01

    The report covers the Seminar for Asia and the Pacific on the practical application of food irradiation. The seminar assessed the practical application of food irradiation processes, commercial utilisation and international trade of irradiated food

  17. Transactions of 2. international seminars on the mathematical/mechanical modelling of reactor fuel elements

    International Nuclear Information System (INIS)

    Lassmann, K.

    1991-01-01

    Fuel element modelling is a wide field of activity that spans decades of research and code development for different reactor systems and very different situations such as normal operation, off-normal situations and severe accidents. Modern computer technology helps to take the full advantage of detailed model development performed over the past for daily design analyses, safety analyses, conception of new experiments and investigation of an improved nuclear fuel utilization and fuel element performance. The basic development of the concepts of fuel element modelling can be considered as finished. The future trends are the development of refined models based on a deeper understanding of the physical and mechanical basis. Areas of interest are transient phenomena especially the fission product behaviour, burnup-enhanced phenomena, PCI and fuel reliability, severe core damage and chemical aspects. The seminar presentations reflect this variety

  18. Public and Private Sectors in Asian Higher Education Systems: Issues and Prospects. Reports from the International Seminar on Higher Education in Asia (3rd, Hiroshima, Japan, 1987).

    Science.gov (United States)

    Hiroshima Univ. (Japan). Research Inst. for Higher Education.

    The roles of public and private sectors of higher education in Asia and relationships to national systems are explored in reports from the Third International Seminar on Higher Education in Asia. The focus was China, Indonesia, Korea, the Philippines, Japan, and Thailand. Patterns by which national systems of higher education are differentiated…

  19. International scientific seminar «Chronicle of Nature – a common database for scientific analysis and joint planning of scientific publications»

    Directory of Open Access Journals (Sweden)

    Juri P. Kurhinen

    2016-05-01

    Full Text Available Provides information about the results of the international scienti fic seminar «Сhronicle of Nature – a common database for scientific analysis and joint planning of scientific publications», held at Findland-Russian project «Linking environmental change to biodiversity change: large scale analysis оf Eurasia ecosystem».

  20. First TRUE Stage - Transport of solutes in an interpreted single fracture. Proceedings from the 4th international seminar

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    2001-08-01

    The First Stage of the Tracer Retention Understanding Experiments (TRUE-1) was initiated in 1994 and the experimental activities were officially concluded in December 1998 with the termination of the final test with radioactive sorbing tracers. The programme also included a laboratory programme focused on both generic (Aespoe HRL) and site-specific (Feature A) geological material. Modelling, both scopings, predictions and evaluation of the final tests with sorbing tracers has been performed parallel to the experimental work. The work and conclusions of the SKB TRUE project team have been published in a SKB technical report. The TRUE-1 experiments have also been subject to blind prediction and evaluation by an international group of modelling teams within the auspices of the Aespoe Task Force on Groundwater on Modelling of Groundwater Flow and Solute Transport. A list of relevant reports and publications related to the First TRUE Stage are presented in Appendix A. The present seminar provides a venue to present and discuss the results of the TRUE-1 experiments in terms of identified transport and retention processes and concepts/approaches used to model. However, given the fact that may international programs, including that of SKB, are either underway or preparing for site characterisation programs, the seminar provides a possibility to discuss research priorities and the specific data needs for development of a geological repository. In his opening address, the director of the Aespoe Hard Rock Laboratory emphasised the need to carefully integrate available experience from other research sites, e.g. Grimsel (Switzerland), Stripa (Sweden) and El Berrocal (Spain). The two important questions to be asked are; What do we know? What is the way forward? For the subsequent discussions four different discussion themes were identified; 1. Identification of transport processes. 2. Model concepts. 3. Site-specific data needs for a geological repository. 4. Research priorities

  1. Synergies through blending "on site" learning with e-learning internationally - evaluating the global seminar on environment and sustainable food systems

    DEFF Research Database (Denmark)

    Larsen, Jane Bech; Christensen, Dorthe; Sriskandarajah, Nadarajah

    2005-01-01

    The Global Seminar is an international course, which builds on the premise that knowledge construction occurs when students explore real global issues and delemmas, take positions in relation to these, discuss those positions in an argumentative format and finally, reflect on and re......-evaluate their positions. The most challenging E-learning component was the international student groups (ISG), where small groups, comprising of students from the participating countries and universities, collaborate entirely online on carrying out a problem-based project....

  2. Determinants of Advertising Effectiveness: The Development of an International Advertising Elasticity Database and a Meta-Analysis

    Directory of Open Access Journals (Sweden)

    Sina Henningsen

    2011-12-01

    Full Text Available Increasing demand for marketing accountability requires an efficient allocation of marketing expenditures. Managers who know the elasticity of their marketing instruments can allocate their budgets optimally. Meta-analyses offer a basis for deriving benchmark elasticities for advertising. Although they provide a variety of valuable insights, a major shortcoming of prior meta-analyses is that they report only generalized results as the disaggregated raw data are not made available. This problem is highly relevant because coding of empirical studies, at least to a certain extent, involves subjective judgment. For this reason, meta-studies would be more valuable if researchers and practitioners had access to disaggregated data allowing them to conduct further analyses of individual, e.g., product-level-specific, interests. We are the first to address this gap by providing (1 an advertising elasticity database (AED and (2 empirical generalizations about advertising elasticities and their determinants. Our findings indicate that the average current-period advertising elasticity is 0.09, which is substantially smaller than the value 0f 0.12 that was recently reported by Sethuraman, Tellis, and Briesch (2011. Furthermore, our meta-analysis reveals a wide range of significant determinants of advertising elasticity. For example, we find that advertising elasticities are higher (i for hedonic and experience goods than for other goods; (ii for new than for established goods; (iii when advertising is measured in gross rating points (GRP instead of absolute terms; and (iv when the lagged dependent or lagged advertising variable is omitted.

  3. Proceedings of V International Seminar and V National Workshop 'Use and development of products isotopic health industry'. 20th anniversary CENTIS

    International Nuclear Information System (INIS)

    2016-01-01

    At the Salon Copa Room. Hotel Habana Riviera Took place the V International Seminar and V National Workshop 'Use and development of products isotopic health industry' for the 20th anniversary CENTIS. The event was organized by the Isotope Center. Some 200 domestic and foreign experts debated topics related to the development and production of radiopharmaceuticals in Cuba and the world, its therapeutic applications in certain tumors, and quality management systems in nuclear medicine. (author)

  4. RJH seminar

    International Nuclear Information System (INIS)

    2003-01-01

    This document gathers the slides that were presented at the Jules Horowitz reactor (RJH) seminar on the 14 january 2003. RJH seminars take place regularly in order to give an overview and make a point of the advancement of the RJH project. The contributions can be classed into 6 topics: 1) historical review of the RJH project, 2) RJH design and site studies, 3) irradiation devices, 4) development and qualification of codes to design RJH (Horus-3d, Sultan), 5) materials (aluminium alloys, mechanical resistance, corrosion and welding), and 6) UMo nuclear fuel (specifications, fabrication and reprocessing). (A.C.)

  5. International peace and security. Rome, 5 July 2003. Di Vittorio Foundation Seminar

    International Nuclear Information System (INIS)

    ElBaradei, M.

    2003-01-01

    Until the end of the Cold War, a bipolar world maintained international security through a combined system of alliances, spheres of influence, global and regional multilateral institutions - including the United Nations - and ultimately a balance of power through nuclear deterrence. With the disintegration of the Soviet empire, however, a uni-polar world has emerged that has dramatically changed the landscape of international security, with the disappearance of the Cold War rivalries and many of the associated old alliances and spheres of influence. But while in the immediate aftermath of the Cold War many preached the advent of a new world order - and expressed hope of a new paradigm of security that would be rooted in the UN system of collective security - these hopes have not materialized and that new order has not emerged. But with all the changes in the international landscape since the end of the Cold War, nuclear weapons have ironically continued to hold a position of prominence as the currency of ultimate power. With the new threats and new strategic thinking, it is not surprising that the objectives embodied in the Treaty for the Non-Proliferation of Nuclear Weapons (NPT), developed in the early seventies to control the further spread of nuclear weapons and to move towards nuclear disarmament, are under growing stress. Nearly 30 000 nuclear weapons continue to exist in the five nuclear weapon States (China, France, Russia, the United Kingdom, and the United States). And of the three countries that remain outside the NPT, two - India and Pakistan - have in recent years demonstrated their nuclear weapons capability, while the third - Israel - is generally presumed to have them. Most recently North Korea, a party to the NPT, has decided to renounce the Treaty, and is suspected of working to acquire nuclear weapons. And in the aftermath of the events of September 2001, as I have already noted, the proliferation threat gained a new dimension: the prospect of

  6. TECHNICAL TRAINING SEMINAR

    CERN Multimedia

    Davide Vitè

    2002-01-01

    Wednesday 6 March TECHNICAL TRAINING SEMINAR from 9:30 to 16:45 - IT Amphitheatre - bldg. 31.3.004 Analog Devices DSP Day Thorsten Kistler (Application Engineer), Steffen Boerner (Product Specialist) / ANALOG DEVICES Munich Trying to meet your design challenges, Analog Devices compiles application information and offers chipsets, software, reference designs and mixed-signal, application specific DSPs, for a range of real-time signal processing applications. This seminar will present the latest 16bit fixed-point and 32bit floating-point DSPs (roadmaps; internal architectures, blocks, features benchmarks), with their software, development kits and emulators: Fixed-Point DSP-Family, ADSP-218x and ADSP-219x Blackfin DSP SHARC-Family, 2106x and 2116x TigerSHARC Industrial Contact: François Caloz, Sasco-Spoerle GmbH Language: English Free seminar, no registration Organiser: Davide Vitè / HR-TD / 75141 Davide.Vite@cern.ch Please read the full information on the Technical Training Seminars...

  7. Intertextuality and Glocalization a Corpus-based Analysis of Advertisement Texts of an International Female Fashion Magazine

    Directory of Open Access Journals (Sweden)

    Shuo Cao

    2014-01-01

    Full Text Available In the context of the glocalization of business, it is becoming increasingly important to better understand the cross-linguistic persuasive communication conveyed through media, such as advertisement, which is considered one of the most active form of modern media. In achieving this goal, intertextuality study in the pragmatic field proves to be helpful. Employing quantitative and qualitative approaches, we compare English and Chinese texts of advertisements in Cosmopolitan, the most sellable female fashion magazine, with the study focused on lexical, thematic and cultural intertextuality. It is found that the glocalization of advertisement for female products and services are dependent on local culture and language. The analysis of intertextuality between two texts will contribute to researches on female advertisements and international marketing strategy.

  8. Uranium industry seminar

    International Nuclear Information System (INIS)

    1980-01-01

    The tenth annual Uranium Industry Seminar, sponsored by the US Department of Energy's (DOE) Grand Junction Office, was held in Grand Junction, Colorado, on October 22 and 23, 1980. There were 700 registered attendees as compared to 833 attending the previous year. The attendees were drawn largely from uranium and other energy resource companies, electric utility firms, energy consultants and service companies, and governmental agencies. In addition, there were representatives present from Indian tribes, universities, the media, DOE laboratories, and foreign countries and organizations. There were 14 papers presented at the seminar by speakers from the Department of Energy, US Geological Survey, and Bendix Field Engineering Corporation which is the on-site prime contractor for DOE's Grand Junction Office. The topics the papers dealt with were uranium policies, exploration, respources, supply, enrichment, and market conditions. There also were papers describing the National Uranium Resource Evaluation program and international activities. All 14 papers in this Proceedings have been abstracted and indexed

  9. Uranium industry seminar: proceedings

    International Nuclear Information System (INIS)

    1981-01-01

    The eleventh annual Uranium Industry Seminar, sponsored by the Grand Junction Area Office of the US Department of Energy (DOE), was held in Grand Junction, Colorado, on October 21 and 22, 1981. There were 491 registered attendees as compared to 700 attending the previous year. The attendees were largely from uranium and other energy resource companies, electric utility firms, energy consultants and service companies, and governmental agencies. In addition, there were representatives present from Indian tribes, universities, the media, DOE laboratories, and foreign countries and organizations. Papers presented at the seminar dealt with uranium policies, exploration, resources, supply, enrichment, and market conditions. There also were papers on the National Uranium Resource Evaluation Program and international activities. Thirteen papers included in this report have been abstracted and indexed

  10. Case note: ECHR (Animal Defenders International v UK: App no 48876/08: Political Advertising Bans and Freedom of Expression)

    NARCIS (Netherlands)

    Ó Fathaigh, R.

    2013-01-01

    In Animal Defenders International v UK, the 17-judge Grand Chamber of the European Court of Human Rights ruled that the UK’s ban on political advertising on television, as applied to an animal rights organisation, did not violate freedom of expression. The Court divided nine votes to eight, with the

  11. The effects of advertisements that sexually objectify women on state body dissatisfaction and judgments of women: The moderating roles of gender and internalization.

    Science.gov (United States)

    Krawczyk, Ross; Thompson, J Kevin

    2015-09-01

    Experimental studies have demonstrated that exposure to idealized images of women increases state body image disturbance. However, little work has experimentally examined the effects of exposure to images that sexually objectify women, especially as it relates to women and men's state body dissatisfaction and judgments of women. In the current study, 437 women and men were randomly assigned to view advertisements that sexually objectify women and portray appearance ideals, or to view non-appearance-related advertisements. Results indicated that state body dissatisfaction increased for women and men exposed to advertisements that sexually objectified women, although this effect was larger for women. Trait internalization of appearance ideals moderated this effect, indicating that women and men with higher internalization exhibited greater state body dissatisfaction after viewing women sexually objectified in advertisements. Exposure to women sexually objectified in advertisements did not affect women's or men's attractiveness or competence ratings of women in university advertisements. Copyright © 2015 Elsevier Ltd. All rights reserved.

  12. TECHNICAL TRAINING SEMINAR

    CERN Multimedia

    Davide Vitè

    2002-01-01

    Wednesday 6 March from 9:30 to 16:45 - IT Auditorium - bldg. 31 3-004 Analog Devices DSP Day Thorsten Kistler (Application Engineer), Steffen Boerner (Product Specialist) / ANALOG DEVICES Munich Trying to meet your design challenges, Analog Devices compiles application information and offers chipsets, software, reference designs and mixed-signal, application specific DSPs, for a range of real-time signal processing applications. This seminar will present the latest 16bit fixed-point and 32bit floating-point DSPs (roadmaps; internal architectures, blocks, features benchmarks), with their software, development kits and emulators: Fixed-Point DSP-Family, ADSP-218x and ADSP-219x Blackfin DSP SHARC-Family, 2106x and 2116x TigerSHARC Industrial Contact: François Caloz, Sasco-Spoerle GmbH Language: English Free seminar, no registration Organiser: Davide Vitè / HR-TD / 75141 Davide.Vite@cern.ch Please read the full information on the Technical Training Seminars pages here or contact the organiser.

  13. TECHNICAL TRAINING SEMINAR

    CERN Multimedia

    Davide VITÈ

    2002-01-01

    Wednesday 6 March   from 9:30 to 16:45 - IT Auditorium - bldg. 31 3-004 Analog Devices DSP Day Thorsten Kistler (Application Engineer), Steffen Boerner (Product Specialist) / ANALOG DEVICES Munich Trying to meet your design challenges, Analog Devices compiles application information and offers chipsets, software, reference designs and mixed-signal, application specific DSPs, for a range of real-time signal processing applications. This seminar will present the latest 16bit fixed-point and 32bit floating-point DSPs (roadmaps; internal architectures, blocks, features benchmarks), with their software, development kits and emulators: Fixed-Point DSP-Family, ADSP-218x and ADSP-219x Blackfin DSP SHARC-Family, 2106x and 2116x TigerSHARC Industrial Contact: François Caloz, Sasco-Spoerle GmbH Language: English Free seminar, no registration Organiser: Davide Vitè / HR-TD / 75141 Davide.Vite@cern.ch Please read the full information on the Technical Training Seminars pages here or con...

  14. RJH seminar

    International Nuclear Information System (INIS)

    2003-01-01

    This document gathers the slides that have been presented at the Jules Horowitz reactor (RJH) seminar. RJH is the next experimental reactor to be built in France, it will be commissioned in 2013. Its main characteristics are: - power: 100 MW - coolant and moderator: water (input water temperature 25 C, exit water temperature 41 C), down to up flow inside the core - reflector: water and beryllium - maximal enrichment: 19,75 % - mass of 235 U: 21 kg - fast neutron flux (>0,907 MeV): 6,4.10 14 n.cm -2 .s -1 - thermal neutron flux ( 14 n.cm -2 .s -1 . The contributions can be classed into 6 topics: 1) presentation of RJH, 2) site studies, 3) its irradiation capacities, 4) calculation tools for its design (neutronic, photonic, fluid flow and heat transfer), 5) materials (aluminium alloys, mechanical resistance, welding, corrosion resistance), and 6) UMo nuclear fuel (fabrication, reprocessing). (A.C.)

  15. Beauty and Body dissatisfaction experienced by young Indian women exposed to foreign print advertisements found in International fashion Magazines targeted at women.

    OpenAIRE

    Batra, Radhika

    2007-01-01

    This dissertation has been greatly concerned with the impact of the advertising images in international mass media, mainly women�s fashion magazines. Three advertisements, two from Cosmopolitan and one from Elle magazine, United Kingdom were used in order to test the impact of beauty and body image concerns in young Indian women. Literature has mainly concentrated on the portrayal of white women as advertising and cultural stereotypes in a global environment. Many studies have revealed t...

  16. Chinese Urban Young Women's Preferences And Perceptions Toward International Cosmetic Magazine Advertising

    OpenAIRE

    Lu, Xi

    2006-01-01

    Advertising is regarded as the most effective tool for multinationals to communicate with their target consumers. Further, understanding target consumers' perceptions and preferences can help advertisers implement advertising strategy more easily and effectively. However, as the implementation of China reform and openness policy in 1979, the society has a tendency toward modernisation and Westernisation, and Chinese urban young women become more opened, experienced, and affluent for shopping ...

  17. The extent and nature of food advertising to children on Spanish television in 2012 using an international food-based coding system and the UK nutrient profiling model.

    Science.gov (United States)

    Royo-Bordonada, M Á; León-Flández, K; Damián, J; Bosqued-Estefanía, M J; Moya-Geromini, M Á; López-Jurado, L

    2016-08-01

    To examine the extent and nature of food television advertising directed at children in Spain using an international food-based system and the United Kingdom nutrient profile model (UKNPM). Cross-sectional study of advertisements of food and drinks shown on five television channels over 7 days in 2012 (8am-midnight). Showing time and duration of each advertisement was recorded. Advertisements were classified as core (nutrient-rich/calorie-low products), non-core, or miscellaneous based on the international system, and either healthy/less healthy, i.e., high in saturated fats, trans-fatty acids, salt, or free sugars (HFSS), according to UKNPM. The food industry accounted for 23.7% of the advertisements (4212 out of 17,722) with 7.5 advertisements per hour of broadcasting. The international food-based coding system classified 60.2% of adverts as non-core, and UKNPM classified 64.0% as HFSS. Up to 31.5% of core, 86.8% of non-core, and 8.3% of miscellaneous advertisements were for HFSS products. The percentage of advertisements for HFSS products was higher during reinforced protected viewing times (69.0%), on weekends (71.1%), on channels of particular appeal to children and teenagers (67.8%), and on broadcasts regulated by the Spanish Code of self-regulation of the advertising of food products directed at children (70.7%). Both schemes identified that a majority of foods advertised were unhealthy, although some classification differences between the two systems are important to consider. The food advertising Code is not limiting Spanish children's exposure to advertisements for HFSS products, which were more frequent on Code-regulated broadcasts and during reinforced protected viewing time. Copyright © 2016 The Royal Society for Public Health. Published by Elsevier Ltd. All rights reserved.

  18. Can the Alpine protective forest be saved. From the international seminar on 'protective forest and erosion' at Bregenz, 1985

    Energy Technology Data Exchange (ETDEWEB)

    Laessig, R

    1986-09-06

    A study group of different European organizations for the protection of nature in November 1985 convened an expert meeting on the ''ecologic question of the region of the Alps''. 150 participants from 5 countries met to endeavour jointly to seek solutions for the increasingly alarming condition of the protective forest. Papers presented and discussions threw light on the manifold causes that led to the dramatic loss of vitality in recent years. Air pollution plays in all cases the central part. But the still wide-spread habit of letting animals graze in the forest, an excessive stock of wild animals, and intensive (winter) tourism are increasingly turning out to impair the protective function of the Alpine mountain forests. The Bregenz seminar does more than make an inventory of environmental damage done. It evolved constructive approaches to the solution of parts of the protective forest crisis.

  19. Conversations about electricity and the future: Findings of an international seminar and lessons from a year of surprises

    Energy Technology Data Exchange (ETDEWEB)

    Rossin, A.D.; Fowler, K. (eds.)

    1991-06-01

    In January 1990 thirty-two experts from twelve countries convened for a five-day working Seminar on the Berkeley Campus of the University of California to discuss electricity supply and demand. The participants brought with them deep and diverse backgrounds in energy issues. A major concern of the First 1990 Group on Electricity was the potential impact of electricity shortages on the environment, just at a time of growing awareness of environmental deterioration. These concerns extend from local problems to nations, regions and global impacts. Indeed, because of the importance of electricity in our lives, potential electric power shortages already foreseeable in this decade could overwhelm public concern for the environment, unless critical, long-leadtime measures are taken very soon. The First 1990 Group on Electricity's Findings and Conclusions, the thinking that led to them, and the impact of events in the intervening year form the content of this book.

  20. Conversations about electricity and the future: Findings of an international seminar and lessons from a year of surprises

    International Nuclear Information System (INIS)

    Rossin, A.D.; Fowler, K.

    1991-06-01

    In January 1990 thirty-two experts from twelve countries convened for a five-day working Seminar on the Berkeley Campus of the University of California to discuss electricity supply and demand. The participants brought with them deep and diverse backgrounds in energy issues. A major concern of the First 1990 Group on Electricity was the potential impact of electricity shortages on the environment, just at a time of growing awareness of environmental deterioration. These concerns extend from local problems to nations, regions and global impacts. Indeed, because of the importance of electricity in our lives, potential electric power shortages already foreseeable in this decade could overwhelm public concern for the environment, unless critical, long-leadtime measures are taken very soon. The First 1990 Group on Electricity's Findings and Conclusions, the thinking that led to them, and the impact of events in the intervening year form the content of this book

  1. Preparing for retirement - new seminars

    CERN Multimedia

    Human Resources Department

    2015-01-01

    We would like to take the opportunity to inform you about a new programme related to retirement, organised by the Human Resources Department. Retirement marks the end of a career and the start of a new chapter in life.  In all cases, being well-informed and prepared is necessary to cope successfully with this transition. The programme has been developed for staff members and consists of two seminars: Leaving CERN (half day seminar): short presentations by internal speakers, focusing on what options CERN offers at the end of your career: organised once per year, next session scheduled on 24 November 2015, in the afternoon, enrolment and more information on Indico.   Preparation for retirement (2-day seminar): interactive workshop (in small groups) delivered by external experts, focusing on how to prepare psychologically as well as practically to cope with all the changes retirement brings: organised regularly in 2016, in English or ...

  2. How Do Emerging Countries Influence the Advertising World of Tomorrow? An Analysis of Last Year's Cannes International Festival of Creativity

    OpenAIRE

    Runge, Henrike; Botzenhardt, Florian; Ferdinand, Hans-Michael

    2013-01-01

    The Cannes Lions festival is one of the most important international indicators for professionals in the creative communications industry. Throughout the past few years there are a rising number of submissions and award winners coming from emerging and developing countries. This fact is surprising considering the background of relatively low local advertising budgets compared to industrialized nations. This article analyzes success factors and derives suggestions for the German marketing indu...

  3. Esimene ILO seminar toimus Taasiseseisvunud Baltimaades

    Index Scriptorium Estoniae

    1993-01-01

    Rahvusvahelise Tööorganisatsiooni (International Labour Organisation, ILO) seminar Riias tööandjate organisatsioonide rollist turumajanduses. Tööstus- ja Energeetikaministeeriumi finantsosakonna juhataja Sven Kööp

  4. Electronic Science Seminar

    Directory of Open Access Journals (Sweden)

    Geidarov P.Sh.

    2015-09-01

    Full Text Available The structure of electronic scientific seminar, which provides a high level of quality of the objectivity in the evaluation of scientific papers, including dissertations, is described. Conditions for the implementation of electronic scientific seminar are also considered.

  5. Investment, Financing Constraints, and Internal Capital Markets: Evidence from the Advertising Expenditures of Multinational Firms

    OpenAIRE

    C. Edward Fee; Charles J. Hadlock; Joshua R. Pierce

    2009-01-01

    We find a significant positive relation between a firm's advertising spending in the United States and its contemporaneous foreign cash flow. This relation holds even after controlling for factors that should be related to the optimal level of domestic advertising, and it is stronger for subsets of firms that we expect to be relatively more financially constrained. Our evidence supports the hypothesis that there is a causal and economically substantial link between cash flow and investment sp...

  6. WHO risk communication seminar

    International Nuclear Information System (INIS)

    1998-01-01

    The International EMF project organised by the WHO is now entering its third year. In addition to providing authoritative reviews of the scientific literature on the health effects of exposure to electric and magnetic fields, a key objective of the five year programme is to provide information on the perception, communication and management of risk, and how this relates to electric and magnetic fields. To this end, an International seminar on: Risk perception, risk communication and its application to EMF exposure, was held in Vienna on 22-23 October last year, bringing togehter an array of speakers from around the world to talk about perceptions of risk, how best to communicate risks to the public and present some practical examples. (author)

  7. FY 2000 report on the promotion projects by Research Institute of Innovative Technology for the Earth. Projects for international research exchanges and international seminars; 2000 nendo chikyu kankyo sangyo gijutsu kaihatsu suishin jigyo chosa hokokusho. Kokusai kenkyu koryu jigyo / kokusai seminar kaisai jigyo

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    2001-03-01

    Described herein are the results of the international research exchange projects promoted by Research Institute of Innovative Technology for the Earth (RITE) in FY 2000. The international research exchanges are important for creation of new research areas and technological systems for solving the global environmental problems. In order to promote these activities, RITE invites and dispatches researchers to international conferences and symposiums, promotes research exchanges with major foreign research institutes and academic organizations, and invites and dispatches researchers for medium to long periods. These projects promote exchanges of the latest researches with various institutes, both domestic and foreign, and confirm that the research and development projects now RITE is promoting are closely related to those promoted by various organizations. In the FY 2000, RITE invites 5 foreign researchers for joint researches, and invites 3 foreign researchers to international conferences. RITE also dispatches 3 Japanese researchers to American and European universities, and 12 Japanese researchers to international conferences and the like, to effectively promote the domestic researches and grasp development tendencies at institutes of various countries. RITE holds 5 international seminars for exchanging and discussing broad topics over advanced researches related to global environmental technologies by researchers, both domestic and foreign. (NEDO)

  8. Technical Training Seminar

    CERN Multimedia

    2003-01-01

    Wednesday 19 November From 9:30 to 17:30 - IT Amphitheatre bldg.31 3-004 2003 Data Transmission Design Seminar - TEXAS INSTRUMENTS The one-day 2003 Data Transmission Design Seminar is part of a series of technical seminars produced by Texas Instruments. This series of seminars will introduce system solutions based on different standards according to their respective requirements. It will include topics containing a blend of basic principles and hands-on application examples, along with layout-guidelines. • Basics and Practical Examples of Data-Transmission • Low Voltage Differential Signaling (LVDS) • Connectivity and PC-based Links • Industrial Interfaces • Parallel Bus Systems and Clock-Distribution-Circuits (CDC) This Seminar will be of interest to hardware designers and system engineers dealing with the realization of system- or board-level interfaces based on various transmission standards. Language: English Free seminar, no registration Organiser: John ...

  9. Virtual Seminar Room

    DEFF Research Database (Denmark)

    Forchhammer, Søren Otto; Fosgerau, Anders; Hansen, Peter Søren Kirk

    1999-01-01

    The initial design considerations and research goals for an ATM network based virtual seminar room with 5 sites are presented.......The initial design considerations and research goals for an ATM network based virtual seminar room with 5 sites are presented....

  10. International seminar on biomass and fossil fuels co-firing in power plants and heating plants in Europe; Seminaire international sur la cocombustion de biomasse et d'energies fossiles dans les centrales electriques et les chaufferies en Europe

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    2001-07-01

    The aim of the European commission which has fixed to 12% the share of renewable energies in the total energy consumption up to 2010, is to develop the biomass sector. Co-firing is a solution that allows to increase significantly the use of biomass because it does not require important investments. Today, about 150 power plants in Europe use co-firing. An Altener project named 'Cofiring' has ben settled in order to bring together and analyze the European experience in this domain and to sustain and rationalize the design of future projects. The conclusions of this study, coordinated by VTT Energy and which involves CARMEN (Germany), CBE (Portugal), the Danish centre for landscape and planning, ITEBE (France), KOBA (Italy), SLU (Sweden), and EVA (Austria), were presented during this international seminar. (J.S.)

  11. Advertising Agencies

    DEFF Research Database (Denmark)

    Moeran, Brian

    2015-01-01

    Advertising agencies are the most significant organizations in the development of advertising and marketing worldwide. An advertising agency is an independent service company, composed of business, marketing and creative people, who develop, prepare, and place advertising in advertising media...... for their clients, the advertisers, who are in search of customers for their goods and services. Agencies thus mediate between three different but interlocking social groups: industry, media, and consumers. The history of advertising is largely the history of the advertising agencies that have served the needs....... This article is concerned with the origins, early developments, organization, compensation arrangements, and accounts of contemporary full-service advertising agencies....

  12. EUROTHERM Seminar No. 18

    CERN Document Server

    Heggs, Peter; Butterworth, David

    1992-01-01

    The Eurotherm Committee was created in 1986 from member countries of the European Community. It has the purpose of organising and coordinating scientific events such as seminars and conferences in the thermal sciences. The series of Eurotherm Seminars established by the Committee has become a popular forum for high-level scientific and technical interchange of ideas in a wide range of specialist topics. While the presentation and publication of papers at the Seminars are encouraged, the primary aim is to stimulate discussion and liaison between specialist groups. The present Chairman of Eurotherm is Professor C.J. Hoogendoorn of the Technical University, Delft (Fax [NL] 15, 783251). Information on Mure Seminars is available from the Secretary, Keith Cornwell, Heriot-Watt University, Edinburgh (Fax [UK] 31, 451, 3129). This particular Seminar No. 18 on the Design and Operation of Heat Exchangers was the first one on this topic and was held at the Universitat der Bundeswehr Hamburg (University of the Federal Ar...

  13. Proceedings of the Japan-US workshop on plasma polarization spectroscopy and the international seminar on plasma polarization spectroscopy

    Energy Technology Data Exchange (ETDEWEB)

    Fujimoto, Takashi; Beiersdorfer, Peter [eds.

    1998-06-01

    The international meeting on Plasma Polarization Spectroscopy (PPS) was held in Kyoto during January 26-28, 1998. This Proceedings book includes the papers of the talks given at the meeting. These include: overviews of PPS from the aspects of atomic physics, and of plasma physics; several PPS and MSE (motional Stark effect) experiments on magnetically confined plasmas and a laser-produced plasma; polarized laser-induced fluorescence spectroscopy, several experiments on EBITs (electron beam ion trap) and their theoretical interpretations; polarized profiles of spectral lines, basic formulation of PPS; inelastic and elastic electron collisions leading to polarized atomic states; polarization in recombining plasma; relationship between the collisional polarization relaxation and the line broadening; and characteristics of the plasma produced by very short pulse and high power laser irradiation. The 19 of the presented papers are indexed individually. (J.P.N.)

  14. Astronomy Research Seminar

    Science.gov (United States)

    Johson, Jolyon; Genet, Russell; Armstrong, James; Boyce, Grady; Boyce, Pat; Brewer, Mark; Buchheim, Robert; Carro, Joseph; Estrada, Reed; Estrada, Chris; Freed, Rachel; Gillette, Sean; Harshaw, Richard; Hollis, Thomas; Kenney, John; McGaughey, Seven; McNab, Christine; Mohanan, Kakkala; Sepulveda, Babs; Wallace, Dan; Wallen, Vera

    2015-05-01

    Traditional science lectures and labs are often enhanced through project- and team-based learning. Some students go beyond these classroom studies by conducting research, often under the guidance of university professors. A one-semester astronomy research seminar was initiated in 2006 in collaboration with the community of professional and amateur double star astronomers. The result was dozens of jointly-authored papers published in the Journal of Double Star Observations and the Annual Proceedings of the Society of Astronomical Sciences. This seminar, and its affiliated community, launched a series of conferences and books, providing students with additional forums to share their double star research. The original seminar, and its derivatives, enhanced educational careers through college admissions and scholarships. To expand the seminar's reach, it was restructured from a few teams at one school, to many teams, each from a different school. A volunteer from each school became an assistant instructor. Most of them were seminar veterans, experienced astronomers, or science teachers. The assistant instructors, in turn, recruited enthusiastic students for their teams. To avoid student and instructor overload, the seminar focused on its three deliverables: a formal proposal, published paper, and public PowerPoint presentation. Future seminars may offer other astronomical research options such as exoplanet transit or eclipsing binary photometry.

  15. Sustainable roadway lighting seminar.

    Science.gov (United States)

    2014-07-01

    The objective of this project was to develop and conduct a half-day educational seminar on sustainable : roadway lighting at three locations within New York State: Rochester, New York City, and Albany. : Primary attendees were engineers from the New ...

  16. Peat Research Seminar

    International Nuclear Information System (INIS)

    1993-01-01

    The VTT Seminar on Peat Research was held in Espoo, Finland, on April 14-15, 1993. The programme consisted of technical session on Peat in Energy Production, Peat Research Programs, Peat Production and Harvesting Technology

  17. Banner Advertising

    OpenAIRE

    Majoroš, Miroslav

    2008-01-01

    History of internet advertising, types of internet advertising. Banner advertising, methods of payment for banner advertising, formats and technologies. Internet media market in Czech Republic, portals, servers, media agents, media agencies, SPIR association. Banner campaign, its planning, execution and evaluation. Videobanner campaign Nivea For Men, searching for the most effective format for videoadvertising on the internet.

  18. Plasma Physics. Lectures Presented at the Seminar on Plasma Physics

    International Nuclear Information System (INIS)

    1965-01-01

    The International Seminar on Plasma Physics held in Trieste during 5- 1 October 1964 was the first major activity of the International Atomic Energy Agency's new International Centre for Theoretical Physics. In bringing together plasma physicists belonging to three distinct schools, the American, West European and the Soviet schools, the Seminar provided a unique opportunity for extended contacts between physicists in this field. It is hoped that these Proceedings will be of permanent value in the literature of the subject

  19. Plasma Physics. Lectures Presented at the Seminar on Plasma Physics

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    1965-06-15

    The International Seminar on Plasma Physics held in Trieste during 5- 1 October 1964 was the first major activity of the International Atomic Energy Agency's new International Centre for Theoretical Physics. In bringing together plasma physicists belonging to three distinct schools, the American, West European and the Soviet schools, the Seminar provided a unique opportunity for extended contacts between physicists in this field. It is hoped that these Proceedings will be of permanent value in the literature of the subject.

  20. Online Advertising

    OpenAIRE

    Goldfarb, Avi; Tucker, Catherine Elizabeth

    2011-01-01

    This chapter explores what makes online advertising different from traditional advertising channels. We argue that online advertising differs from traditional advertising channels in two important ways: measurability and targetability. Measurability is higher because the digital nature of online advertising means that responses to ads can be tracked relatively easily. Targetability is higher because data can be automatically tracked at an individual level, and it is relatively easy to show di...

  1. Semantic Advertising

    OpenAIRE

    Zamanzadeh, Ben; Ashish, Naveen; Ramakrishnan, Cartic; Zimmerman, John

    2013-01-01

    We present the concept of Semantic Advertising which we see as the future of online advertising. Semantic Advertising is online advertising powered by semantic technology which essentially enables us to represent and reason with concepts and the meaning of things. This paper aims to 1) Define semantic advertising, 2) Place it in the context of broader and more widely used concepts such as the Semantic Web and Semantic Search, 3) Provide a survey of work in related areas such as context matchi...

  2. Misleading advertising

    OpenAIRE

    Bláhová, Vladimíra

    2006-01-01

    Misleading advertising The topic of this rigorous thesis is "Misleading advertising". The theme of the thesis is current and attractive, because everybody comes across the advertising all the time and thus the advertisement influents each of our lives. One of the motives for writing this rigorous thesis was to mediate understanding of problems concerning with the misleading advertising and the unfair competition. The rigorous thesis is divided into six chapters. The first chapter deals with t...

  3. 7th International Seminar on Tropical Swine Production 2017 on the Occasion of the 45th Anniversary of Cuba's Swine Research Institute

    Directory of Open Access Journals (Sweden)

    Royal Academy for Overseas Sciences

    2016-01-01

    Full Text Available 7th International Seminar on Tropical Swine Production 2017 on the Occasion of the 45th Anniversary of Cuba's Swine Research Institute. Cet article analyse les facteurs qui influencent l'adoption du Mucuna pruriens en zone cotonnière ouest du Burkina Faso. Les données ont été collectées dans 3 villages par la méthode active de recherche participative et par enquête auprès de 50 exploitations impliquées dans le développement de techniques de production du mucuna adaptées aux systèmes de production locaux. La co-construction de ces techniques s'est faite de 2005 à 2015 selon une démarche de recherche-action en partenariat. Les résultats de la régression logistique révèlent que les variables qui influent positivement la décision d'adopter sont le nombre d'actifs et de fosses fumières, le sexe, l'accès au marché, l'expérimentation du M. pruriens, la pratique de l'embouche (P<0,1 et le nombre de participation aux réunions de la plateforme d'innovation par l'exploitant (P<0,05. Par contre la quantité d'urée appliquée par hectare et le revenu de l'exploitation affectent négativement l'adoption (P<0,1. La réussite des actions de développement de la culture des légumineuses fourragères passe par la prise en compte raisonnée de ces facteurs.

  4. Every document and picture tells a story: using internal corporate document reviews, semiotics, and content analysis to assess tobacco advertising.

    Science.gov (United States)

    Anderson, S J; Dewhirst, T; Ling, P M

    2006-06-01

    In this article we present communication theory as a conceptual framework for conducting documents research on tobacco advertising strategies, and we discuss two methods for analysing advertisements: semiotics and content analysis. We provide concrete examples of how we have used tobacco industry documents archives and tobacco advertisement collections iteratively in our research to yield a synergistic analysis of these two complementary data sources. Tobacco promotion researchers should consider adopting these theoretical and methodological approaches.

  5. Visit to the 2nd International seminar on quality control of radioactive waste packaged for removal; Juelich, 28/5-1/6 1990

    International Nuclear Information System (INIS)

    Boekschoten, H.J.C.; Tanke, R.H.J.

    1990-01-01

    An account is presented of a five-day seminar on the quality control of radioactive waste contained for removal. In a number of countries a control system is raised. Such a control system can be subdivided in two large parts: -the system of rules, organization (responsibilities) and financing, -the control upon these. Because of the many kinds of radio-active waste, treatment methods and various removal possibilities and because everything has to be accounted well, a quality control system elaborated in detail may involve large costs. It has been mentioned that the costs for processing and removal could be enlarged with 20 - 30 % (BRD). During the seminar attention has been paid to national programmes, the raising of quality control systems, the quality assurance of products of treatment products and the containment of those products, certification of storage and removal sites, experiences with quality control systems, inspection of offered waste. (author)

  6. Applied Mathematics Seminar 1982

    International Nuclear Information System (INIS)

    1983-01-01

    This report contains the abstracts of the lectures delivered at 1982 Applied Mathematics Seminar of the DPD/LCC/CNPq and Colloquy on Applied Mathematics of LCC/CNPq. The Seminar comprised 36 conferences. Among these, 30 were presented by researchers associated to brazilian institutions, 9 of them to the LCC/CNPq, and the other 6 were given by visiting lecturers according to the following distribution: 4 from the USA, 1 from England and 1 from Venezuela. The 1981 Applied Mathematics Seminar was organized by Leon R. Sinay and Nelson do Valle Silva. The Colloquy on Applied Mathematics was held from october 1982 on, being organized by Ricardo S. Kubrusly and Leon R. Sinay. (Author) [pt

  7. Preparation for Retirement Seminar

    CERN Multimedia

    HR Department

    2009-01-01

    The Human Resources Department is organizing a preparation for retirement seminar, which will take place on the afternoons of the 11, 13, 25 and 27 November 2009. Similar seminars in the past have always proved highly successful. Retirement marks the end of a person’s working life and the start of a new chapter. This period of transition is experienced differently from one individual to another. In all cases, being well-informed and prepared greatly facilitates the change in lifestyle. We would like to draw your attention to the following information: Staff concerned: All staff members aged 58 and above have been sent a personal invitation to attend. Spouses are welcome. Staff members below 58 who are interested in attending the seminar may also apply. Their applications will be accepted subject to availability of places. Registration: In view of the number of people concerned and the limited capacity of the main auditorium, you are requested to register in advance via ...

  8. Preparation for Retirement Seminar

    CERN Multimedia

    HR Department

    2009-01-01

    The Human Resources Department is organizing a preparation for retirement seminar, which will take place in the afternoons of 11, 13, 25 and 27 November 2009. Similar seminars in the past have always proved highly successful. Retirement marks the end of a person’s working life and the start of a new chapter. This period of transition is experienced differently from one individual to another. In all cases, being well-informed and prepared greatly facilitates the change in lifestyle. We would like to draw your attention to the following information: Staff concerned: All staff members aged 58 and above have been sent a personal invitation to attend. Spouses are welcome. Staff members below 58 who are interested in attending the seminar may also apply. Their applications will be accepted subject to the availability of places. Registration: In view of the number of people concerned and the limited capacity of the Main Auditorium, you are requested to register in advance via Ind...

  9. Preparation for Retirement Seminar

    CERN Multimedia

    HR Department

    2009-01-01

    The Human Resources Department is organizing a preparation for retirement seminar, which will take place on the afternoons of the 11, 13, 25 and 27 November 2009. Similar seminars in the past have always proved highly successful. Retirement marks the end of a person’s working life and the start of a new chapter. This period of transition is experienced differently from one individual to another. In all cases, being well-informed and prepared greatly facilitates the change in lifestyle. We would like to draw your attention to the following information: Staff concerned: All staff members aged 58 and above have been sent a personal invitation to attend. Spouses are welcome. Staff members below 58 who are interested in attending the seminar may also apply. Their applications will be accepted subject to the availability of places. Registration: In view of the number of people concerned and the limited capacity of the Main Auditorium, you are requested to register in advance ...

  10. Preparation for Retirement Seminar

    CERN Multimedia

    HR Department

    2009-01-01

    The Human Resources Department is organizing a preparation for retirement seminar, which will take place on the afternoons of the 11, 13, 25 and 27 November 2009. Similar seminars in the past have always proved highly successful. Retirement marks the end of a person’s working life and the start of a new chapter. This period of transition is experienced differently from one individual to another. In all cases, being well-informed and prepared greatly facilitates the change in lifestyle. We would like to draw your attention to the following information: Staff concerned: All staff members aged 58 and above have been sent a personal invitation to attend. Spouses are welcome. Staff members under the age of 58 who are interested in attending the seminar may also apply. Their applications will be accepted subject to the availability of places. Registration: In view of the number of people concerned and the limited capacity of the Main Auditorium, you are requested to register ...

  11. CS Seminar Videos

    OpenAIRE

    Ong, Derek; Tona, Glen; Gibb, Kyle; Parbadia, Sivani

    2013-01-01

    Main site for our project can be found at this URL: http://vtechworks.lib.vt.edu/handle/10919/19036. From here you can find videos of all the CS seminars and distinguished lectures given this semester. Each video has its own abstract and description. The files attached in this section are a final report in both raw Word Document and archival PDF formats and a presentation in both raw Powerpoint and archival PDF formats. Computer Science seminars are a very educational and interesting as...

  12. A historical overview of advertising in Serbia

    OpenAIRE

    Ognjanov Galjina

    2016-01-01

    Growing number of advertising agencies, substantial increase of advertising budgets of both local and international companies in Serbia and proliferation of advertising messages targeting Serbian consumers in recent years have contributed to a belief that advertising in Serbia has been a brand new phenomenon brought in during its transition to a market economy. The truth however is quite different. Therefore, the paper aims to show and discuss historical evidence confirming that advertising p...

  13. Advertising Arbitrage

    OpenAIRE

    Sergei Kovbasyuk; Marco Pagano

    2014-01-01

    Speculators often advertise arbitrage opportunities in order to persuade other investors and thus accelerate the correction of mispricing. We show that in order to minimize the risk and the cost of arbitrage an investor who identifies several mispriced assets optimally advertises only one of them, and overweights it in his portfolio; a risk-neutral arbitrageur invests only in this asset. The choice of the asset to be advertised depends not only on mispricing but also on its "advertisability" ...

  14. Mobile Advertising

    OpenAIRE

    Alamuri, Lavanya

    2009-01-01

    The aim of this project was to get an understanding of how companies adopt mobile as an advertising medium. The literature review aided in framing a draft of the factors that affect mobile advertising adoption and possible forms of mobile advertising. Considering the scope of the thesis work, branding strategy, service costs, personalization and privacy and platform were considered to be the factors that could affect the mobile advertising adoption. A few possible forms on mobile device we...

  15. Eddy current seminar

    International Nuclear Information System (INIS)

    Emson, C.R.I.

    1988-11-01

    The paper presents the fifth symposium in the series of Eddy Current Seminars, held in Abingdon, 1988. The meeting included a discussion on three-dimensional eddy current formulations, as well as thirteen contributed papers on computational electromagnetics. Of the thirteen papers, two papers on eddy currents in tokamaks were selected for INIS and indexed separately. (U.K.)

  16. [A seminar for thinking?].

    Science.gov (United States)

    Touzet, Patrick

    2014-01-01

    The sociopolitical context in which we carry out our caregiving profession influences our methods of working. In our world marked by rationalism, thinking about care, in the framework of a seminar, is a way of engaging ourselves and of not simply becoming a functionary of care.

  17. Radiation protection seminar

    International Nuclear Information System (INIS)

    2012-01-01

    The Radiation Protection Seminar, was organized by the Argentina Association of Biology and Nuclear Medicine, and Bacon Laboratory, the 20 june 2012, in the Buenos Aires city of Argentina. In this event were presented some papers on the following topics: methods of decontamination, radiation protection of patients; concepts of radiation protection and dosimetry.

  18. Wood pellet seminar

    International Nuclear Information System (INIS)

    Aarniala, M.; Puhakka, A.

    2001-01-01

    The objective of the wood pellet seminar, arranged by OPET Finland and North Karelia Polytechnic, was to deliver information on wood pellets, pellet burners and boilers, heating systems and building, as well as on the activities of wood energy advisors. The first day of the seminar consisted of presentations of equipment and products, and of advisory desks for builders. The second day of the seminar consisted of presentations held by wood pellet experts. Pellet markets, the economy and production, the development of the pellet markets and their problems (in Austria), the economy of heating of real estates by different fuel alternatives, the production, delivery and marketing of wood pellets, the utilization of wood pellet in different utilization sites, the use of wood pellets in detached houses, pellet burners and fireplaces, and conversion of communal real estate houses to use wood pellets were discussed in the presentations. The presentations held in the third day discussed the utilization of wood pellets in power plants, the regional promotion of the production and the use of pellets. The seminar consisted also of visits to pellet manufacturing plant and two pellet burning heating plants

  19. International training program: 3D S.UN.COP - Scaling, uncertainty and 3D thermal-hydraulics/neutron-kinetics coupled codes seminar

    International Nuclear Information System (INIS)

    Petruzzi, A.; D'Auria, F.; Bajs, T.; Reventos, F.

    2006-01-01

    Thermal-hydraulic system computer codes are extensively used worldwide for analysis of nuclear facilities by utilities, regulatory bodies, nuclear power plant designers and vendors, nuclear fuel companies, research organizations, consulting companies, and technical support organizations. The computer code user represents a source of uncertainty that can influence the results of system code calculations. This influence is commonly known as the 'user effect' and stems from the limitations embedded in the codes as well as from the limited capability of the analysts to use the codes. Code user training and qualification is an effective means for reducing the variation of results caused by the application of the codes by different users. This paper describes a systematic approach to training code users who, upon completion of the training, should be able to perform calculations making the best possible use of the capabilities of best estimate codes. In other words, the program aims at contributing towards solving the problem of user effect. The 3D S.UN.COP 2005 (Scaling, Uncertainty and 3D COuPled code calculations) seminar has been organized by University of Pisa and University of Zagreb as follow-up of the proposal to IAEA for the Permanent Training Course for System Code Users (D'Auria, 1998). It was recognized that such a course represented both a source of continuing education for current code users and a means for current code users to enter the formal training structure of a proposed 'permanent' stepwise approach to user training. The seminar-training was successfully held with the participation of 19 persons coming from 9 countries and 14 different institutions (universities, vendors, national laboratories and regulatory bodies). More than 15 scientists were involved in the organization of the seminar, presenting theoretical aspects of the proposed methodologies and holding the training and the final examination. A certificate (LA Code User grade) was released

  20. PREPARATION FOR RETIREMENT - AVS SEMINAR

    CERN Multimedia

    Social Service

    2001-01-01

    The 500 or so participants in the fifth Preparation for Retirement seminar held at the end of March were unfortunately deprived of the planned session on the AVS due to the unavailability of the Director of the Caisse Cantonale Genevoise de Compensation (CCGC). We have since had formal confirmation that because of an extra workload due to important changes in the Swiss tax and social legislation and the implementation this summer of the maternity insurance in Geneva, the CCGC has suspended its participation in preparation for retirement seminars in the international organisations for the time being. Conscious of the necessity of offering a session dedicated to the AVS, it is with pleasure that we can inform you that one of our legal advisers, Mr Lorenz Stampfli, has accepted to lead this session. In order to allow for adequate preparation we have reserved the following date: Wednesday 26 September from 14.00 to 16.00 in the Main Amphitheatre The session will be open to all people already registered and any o...

  1. International training program in support of safety analysis. 3D S.UN.COP-scaling uncertainty and 3D thermal-hydraulics/neutron-kinetics coupled codes seminars

    International Nuclear Information System (INIS)

    Petruzzi, Alessandro; D'Auria, Francesco; Bajs, Tomislav; Reventos, Francesc; Hassan, Yassin

    2007-01-01

    Thermal-hydraulic system computer codes are extensively used worldwide for analysis of nuclear facilities by utilities, regulatory bodies, nuclear power plant designers and vendors, nuclear fuel companies, research organizations, consulting companies, and technical support organizations. The computer code user represents a source of uncertainty that can influence the results of system code calculations. This influence is commonly known as the user effect' and stems from the limitations embedded in the codes as well as from the limited capability of the analysis to use the codes. Code user training and qualification is an effective means for reducing the variation of results caused by the application of the codes by different users. This paper describes a systematic approach to training code users who, upon completion of the training, should be able to perform calculations making the best possible use of the capabilities of best estimate codes. In other words, the program aims at contributing towards solving the problem of user effect. The 3D S.UN.COP (Scaling, Uncertainty and 3D COuPled code calculations) seminars have been organized as follow-up of the proposal to IAEA for the Permanent Training Course for System Code Users. Six seminars have been held at University of Pisa (2003, 2004), at The Pennsylvania State University (2004), at University of Zagreb (2005), at the School of Industrial Engineering of Barcelona (January-February 2006) and in Buenos Aires, Argentina (October 2006), being this last one requested by ARN (Autoridad Regulatoria Nuclear), NA-SA (Nucleoelectrica Argentina S.A) and CNEA (Comision Nacional de Energia Atomica). It was recognized that such courses represented both a source of continuing education for current code users and a mean for current code users to enter the formal training structure of a proposed 'permanent' stepwise approach to user training. The 3D S.UN.COP 2006 in Barcelona was successfully held with the attendance of 33

  2. International Training Program in Support of Safety Analysis: 3D S.UN.COP-Scaling, Uncertainty and 3D Thermal-Hydraulics/Neutron-Kinetics Coupled Codes Seminars

    International Nuclear Information System (INIS)

    Petruzzi, Alessandro; D'Auria, Francesco; Bajs, Tomislav; Reventos, Francesc

    2006-01-01

    Thermal-hydraulic system computer codes are extensively used worldwide for analysis of nuclear facilities by utilities, regulatory bodies, nuclear power plant designers and vendors, nuclear fuel companies, research organizations, consulting companies, and technical support organizations. The computer code user represents a source of uncertainty that can influence the results of system code calculations. This influence is commonly known as the 'user effect' and stems from the limitations embedded in the codes as well as from the limited capability of the analysts to use the codes. Code user training and qualification is an effective means for reducing the variation of results caused by the application of the codes by different users. This paper describes a systematic approach to training code users who, upon completion of the training, should be able to perform calculations making the best possible use of the capabilities of best estimate codes. In other words, the program aims at contributing towards solving the problem of user effect. The 3D S.UN.COP (Scaling, Uncertainty and 3D COuPled code calculations) seminars have been organized as follow-up of the proposal to IAEA for the Permanent Training Course for System Code Users [1]. Five seminars have been held at University of Pisa (2003, 2004), at The Pennsylvania State University (2004), at University of Zagreb (2005) and at the School of Industrial Engineering of Barcelona (2006). It was recognized that such courses represented both a source of continuing education for current code users and a mean for current code users to enter the formal training structure of a proposed 'permanent' stepwise approach to user training. The 3D S.UN.COP 2006 was successfully held with the attendance of 33 participants coming from 18 countries and 28 different institutions (universities, vendors, national laboratories and regulatory bodies). More than 30 scientists (coming from 13 countries and 23 different institutions) were

  3. International Training Program: 3D S. Un. Cop - Scaling, Uncertainty and 3D Thermal-Hydraulics/Neutron-Kinetics Coupled Codes Seminar

    International Nuclear Information System (INIS)

    Pertuzzi, A.; D'Auria, F.; Bajs, T.; Reventos, F.

    2006-01-01

    Thermal-hydraulic system computer codes are extensively used worldwide for analysis of nuclear facilities by utilities, regulatory bodies, nuclear power plant designers and vendors, nuclear fuel companies, research organizations, consulting companies, and technical support organizations. The computer code user represents a source of uncertainty that can influence the results of system code calculations. This influence is commonly known as the 'user effect' and stems from the limitations embedded in the codes as well as from the limited capability of the analysts to use the codes. Code user training and qualification is an effective means for reducing the variation of results caused by the application of the codes by different users. This paper describes a systematic approach to training code users who, upon completion of the training, should be able to perform calculations making the best possible use of the capabilities of best estimate codes. In other words, the program aims at contributing towards solving the problem of user effect. The 3D S.UN.COP (Scaling, Uncertainty and 3D COuPled code calculations) seminars have been organized as follow-up of the proposal to IAEA for the Permanent Training Course for System Code Users (D'Auria, 1998). Four seminars have been held at University of Pisa (2003, 2004), at The Pennsylvania State University (2004) and at University of Zagreb (2005). It was recognized that such courses represented both a source of continuing education for current code users and a mean for current code users to enter the formal training structure of a proposed 'permanent' stepwise approach to user training. The 3D S.UN.COP 2005 was successfully held with the participation of 19 persons coming from 9 countries and 14 different institutions (universities, vendors, national laboratories and regulatory bodies). More than 15 scientists were involved in the organization of the seminar, presenting theoretical aspects of the proposed methodologies and

  4. Advertising styles in different cultures

    Directory of Open Access Journals (Sweden)

    Krasulja Nevena

    2003-01-01

    Full Text Available Modern consumer is inhabitant of a "Global Village" as well as of its own national culture which largely influences his creation of a system of values, beliefs and style of life in general. According to adopted values and styles, consumers from different cultures have different buying behavior, different needs and preferences related to a product and they have their favorite advertising styles. As advertising reflects culture, symbols and rituals which are used are even more emphasized and strengthen cultural values, which are then used as a strong advertising style characteristic. Global advertisers are increasingly faced with different environment meaning. A fact that has been proved in practice is that standardized approach to advertising does not transmit values in a correct way, so the advertisers that want to achieve long term success must differentiate their brands to competitors'. In modern market environment strategy "Think globally, act locally" proved to be adequate for advertising in modern international market.

  5. Warnings on alcohol containers and advertisements: international experience and evidence on effects.

    Science.gov (United States)

    Wilkinson, Claire; Room, Robin

    2009-07-01

    In light of possible introduction of alcohol warning labels in Australia and New Zealand, this paper discusses the international experience with and evidence of effects of alcohol warning labels. The report describes international experience with providing information and warnings concerning the promotion or sale of alcoholic beverages, and considers the evidence on the effects of such information and warnings. The experience with and evaluations of the effects of tobacco warning labels are also considered. The most methodologically sound evaluations of alcohol warning labels are based on the US experience. Although these evaluations find little evidence that the introduction of the warning label in the USA had an impact on drinking behaviour, there is evidence that they led to an increase in awareness of the message they contained. In contrast, evaluations of tobacco warning labels find clear evidence of effects on behaviour. There is a need and opportunity for a rigorous evaluation of the impacts of introducing alcohol warning labels to add to the published work on their effectiveness. The experience with tobacco labels might guide the way for more effective alcohol warning labels. Alcohol warning labels are an increasingly popular alcohol policy initiative. It is clear that warning labels can be ineffective, but the tobacco experience suggests that effective warning labels are possible. Any introduction of alcohol warning labels should be evaluated in terms of effects on attitudes and behaviour.

  6. A historical overview of advertising in Serbia

    Directory of Open Access Journals (Sweden)

    Ognjanov Galjina

    2016-01-01

    Full Text Available Growing number of advertising agencies, substantial increase of advertising budgets of both local and international companies in Serbia and proliferation of advertising messages targeting Serbian consumers in recent years have contributed to a belief that advertising in Serbia has been a brand new phenomenon brought in during its transition to a market economy. The truth however is quite different. Therefore, the paper aims to show and discuss historical evidence confirming that advertising practice in Serbia is more than two centuries old. In this paper, the history of advertising in Serbia is followed since 1791, when the first print advertisement offering calendar to families and farmers in Serbia appeared in a newspaper. Four periods of advertising development have been described: 1 early beginnings, 2 interwar period, 3 socialist advertising and 4 advertising in transition.

  7. Future Accelerators Seminar in Japan

    International Nuclear Information System (INIS)

    Anon.

    1984-01-01

    ICFA, the International Committee for Future Accelerators, was set up by the Particles and Fields Commission of the International Union of Pure and Applied Physics (IUPAP) in 1976. Its mandate was 'To organize workshops for the study of problems related to an international super-high energy accelerator complex (VBA) and to elaborate the framework of its construction and of its use. To organize meetings for the exchange of information on future plans of regional facilities and for the formulation of advice on joint studies and uses.' In the seven years of its existence (it first met in August 1977), ICFA has organized three workshops on the first topic — t w o on 'Possibilities and Limitations of Accelerators and Detectors' (Fermilab, 1978 and Les Diablerets, 1979) and one on 'Possibilities and Limitations for Superconducting Accelerator Magnets' (Protvino, 1981). At an ICFA meeting at Fermilab in August 1983, it was realized that the second topic had been somewhat neglected. It was therefore decided to postpone a fourth workshop scheduled at the Japanese National Laboratory for High Energy Physics (KEK) and to organize instead a Seminar on 'Future Perspectives in High Energy Physics' similar to that held in New Orleans in 1975, which had in fact led to the creation of ICFA.The Seminar (jointly hosted by the Institute of Nuclear Study of Tokyo University and KEK, with support from the Ministry of Education, Science and Culture, the Yamada Science Foundation and the Nishina Memorial Foundation) took place from 14-20 May. There were about a hundred participants, mostly senior scientists from Western and Eastern Europe, USA, USSR and Japan (including the Directors of almost all the major high energy physics Laboratories) and representatives from Australia, Canada, China, India, Mexico, South Korea and Vietnam

  8. Future Accelerators Seminar in Japan

    Energy Technology Data Exchange (ETDEWEB)

    Anon.

    1984-10-15

    ICFA, the International Committee for Future Accelerators, was set up by the Particles and Fields Commission of the International Union of Pure and Applied Physics (IUPAP) in 1976. Its mandate was 'To organize workshops for the study of problems related to an international super-high energy accelerator complex (VBA) and to elaborate the framework of its construction and of its use. To organize meetings for the exchange of information on future plans of regional facilities and for the formulation of advice on joint studies and uses.' In the seven years of its existence (it first met in August 1977), ICFA has organized three workshops on the first topic — t w o on 'Possibilities and Limitations of Accelerators and Detectors' (Fermilab, 1978 and Les Diablerets, 1979) and one on 'Possibilities and Limitations for Superconducting Accelerator Magnets' (Protvino, 1981). At an ICFA meeting at Fermilab in August 1983, it was realized that the second topic had been somewhat neglected. It was therefore decided to postpone a fourth workshop scheduled at the Japanese National Laboratory for High Energy Physics (KEK) and to organize instead a Seminar on 'Future Perspectives in High Energy Physics' similar to that held in New Orleans in 1975, which had in fact led to the creation of ICFA.The Seminar (jointly hosted by the Institute of Nuclear Study of Tokyo University and KEK, with support from the Ministry of Education, Science and Culture, the Yamada Science Foundation and the Nishina Memorial Foundation) took place from 14-20 May. There were about a hundred participants, mostly senior scientists from Western and Eastern Europe, USA, USSR and Japan (including the Directors of almost all the major high energy physics Laboratories) and representatives from Australia, Canada, China, India, Mexico, South Korea and Vietnam.

  9. Support for removal of point-of-purchase tobacco advertising and displays: findings from the International Tobacco Control (ITC) Canada survey.

    Science.gov (United States)

    Brown, Abraham; Boudreau, Christian; Moodie, Crawford; Fong, Geoffrey T; Li, Grace Y; McNeill, Ann; Thompson, Mary E; Hassan, Louise M; Hyland, Andrew; Thrasher, James F; Yong, Hua-Hie; Borland, Ron; Hastings, Gerard; Hammond, David

    2012-11-01

    Although most countries now have at least some restrictions on tobacco marketing, the tobacco industry meet these restrictions by re-allocating expenditure to unregulated channels, such as at point-of-purchase. Longitudinal data from 10 Canadian provinces in the International Tobacco Control Survey was analysed to examine adult smokers' support for a ban on tobacco advertising and displays in stores and whether this support is associated with noticing either advertising or displays in stores, and quit intentions, over time. In total, there were 4580 respondents in wave 5 (October 2006 to February 2007), wave 6 (September 2007 to February 2008) and wave 7 (October 2008 to June 2009). The surveys were conducted before, during and in some cases after the implementation of display bans in most Canadian provinces and territories. Smokers in all provinces showed strong support for a ban on tobacco displays over the study period. Levels of support for an advertising and display ban were comparable between Canadian provinces over time, irrespective of whether they had been banned or not. Noticing tobacco displays and signs in-store was demonstrably less likely to predict support for display (OR=0.73, p=0.005) and advertising (OR=0.78, p=0.02) ban, respectively. Smokers intending to quit were more likely to support advertising and display bans over time. This study serves as a timely reminder that the implementation of tobacco control measures, such as the removal of tobacco displays, appear to sustain support among smokers, those most likely to oppose such measures.

  10. Support for removal of point-of-purchase tobacco advertising and displays: findings from the International Tobacco Control (ITC) Canada survey

    Science.gov (United States)

    Brown, Abraham; Boudreau, Christian; Moodie, Crawford; Fong, Geoffrey T; Li, Grace Y; McNeill, Ann; Thompson, Mary E; Hassan, Louise M; Hyland, Andrew; Thrasher, James F; Yong, Hua-Hie; Borland, Ron; Hastings, Gerard; Hammond, David

    2013-01-01

    Background Although most countries now have at least some restrictions on tobacco marketing, the tobacco industry meet these restrictions by re-allocating expenditure to unregulated channels, such as at point-of-purchase. Methods Longitudinal data from 10 Canadian provinces in the International Tobacco Control Survey was analysed to examine adult smokers’ support for a ban on tobacco advertising and displays in stores and whether this support is associated with noticing either advertising or displays in stores, and quit intentions, over time. In total, there were 4580 respondents in wave 5 (October 2006 to February 2007), wave 6 (September 2007 to February 2008) and wave 7 (October 2008 to June 2009). The surveys were conducted before, during and in some cases after the implementation of display bans in most Canadian provinces and territories. Results Smokers in all provinces showed strong support for a ban on tobacco displays over the study period. Levels of support for an advertising and display ban were comparable between Canadian provinces over time, irrespective of whether they had been banned or not. Noticing tobacco displays and signs in-store was demonstrably less likely to predict support for displays (OR=0.73, p=0.005) and advertising (OR=0.78, p=0.02) ban, respectively. Smokers intending to quit were more likely to support advertising and display bans over time. Conclusion This study serves as a timely reminder that the implementation of tobacco control measures, such as the removal of tobacco displays, appear to sustain support among smokers, those most likely to oppose such measures. PMID:23076786

  11. Advertising Systems in Japan Marketing Behavior, Advertising Industry, Advertising Literacy

    OpenAIRE

    KISHIYA, Kazuhiro

    2005-01-01

    This paper clarifies advertising systems unique to Japan. As typical of Japanese advertising systems, advertising expression tend to adopt soft sell and transformational type. The advertising expression is explained not only by the cultural value but also marketing behavior of advertisers and the characteristics of Advertising transactions. As to marketing behavior channel-oriented marketing behavior has an impact on advertising expressions. As to characteristics of Advertising transactions, ...

  12. Preparation for Retirement Seminar

    CERN Multimedia

    HR Department

    2007-01-01

    The Department of Human Resources is organising a preparation for retirement seminar which will take place on the four successive afternoons of 2 to 5 October 2007. Similar seminars in the past have always proved highly successful. Retirement marks the end of one’s working life and the start of a new period of life. This period of transition and change is experienced differently from one individual to another. In any case, being well-informed and prepared greatly facilitates the change in lifestyle. We would like to draw your attention to the following information: Staff concerned: All staff members aged 58 and above as well as those who have retired during the year have been sent a personal invitation to attend. Spouses are welcome. Staff members below 58 who are interested in attending the seminar may also apply. Their applications will be accepted subject to availability of places. Registration: In view of the number of people concerned and the limited capacity of th...

  13. Preparation for Retirement Seminar

    CERN Multimedia

    HR Department

    2011-01-01

    The Human Resources Department is organizing a Preparation for Retirement Seminar, which will take place on 18 and 21 October 2011 in the afternoon in the Main Auditorium and on 19 October and 15 and 16 November 2011 in the afternoon in the Council Chamber. Similar seminars in the past have always proved highly successful. Retirement marks the end of a person’s working life and the start of a new chapter. This period of transition is experienced differently from one individual to another. In all cases, being well-informed and prepared greatly facilitates the change in lifestyle. We would like to draw your attention to the following information: Staff concerned: All staff members aged 58 and above have been sent a personal invitation to attend. Spouses are welcome. Staff members under the age of 58 who are interested in attending the seminar may also apply. Their applications will be accepted subject to availability of places. Registration: In view of the number of people concerned, you are ...

  14. Preparation for Retirement Seminar

    CERN Multimedia

    HR Department

    2011-01-01

    The Human Resources Department is organizing a Preparation for Retirement Seminar, which will take place on 18 and 21 October 2011 in the afternoon in the Main Auditorium and on 19 October and 15 and 16 November 2011 in the afternoon in the Council Chamber. Similar seminars in the past have always proved highly successful. Retirement marks the end of a person’s working life and the start of a new chapter. This period of transition is experienced differently from one individual to another. In all cases, being well-informed and prepared greatly facilitates the change in lifestyle. We would like to draw your attention to the following information: Staff concerned: All staff members aged 58 and above have been sent a personal invitation to attend. Spouses are welcome. Staff members under the age of 58 who are interested in attending the seminar may also apply. Their applications will be accepted subject to availability of places. Registration: In view of the number of people concerned, you are r...

  15. Astronomy Research Seminars

    Science.gov (United States)

    Genet, Russell M.

    2018-06-01

    Astronomy Research Seminars are offered by a rapidly growing number of community colleges and universities. Over the past decade some 120 student team research papers have been published with approximately 500 coauthors. Each team manages their own research, obtains and analyzes original data, writes a team paper, obtains an external review, submits their paper for publication, and gives a public PowerPoint presentation. The student teams are supported by: (1) an extensive community-of-practice which consists of professional and amateur astronomers, educators, and Seminar graduates; (2) the Institute for Student Astronomical Research (www.in4star.org); (3) the Small Telescope Astronomy Research Handbook and (4) an in-person/online, open-source Canvas learning management system with videos, quizzes, and other, extensive supporting material. Team research projects are completed in a semester or less and are managed by the students themselves. The Seminars have expanded from double star astronomy to asteroid astrometry, eclipsing binary times of minima, and exoplanet transits. Conducting authentic research inspires students, provides them with important skills in teamwork, project management and scientific literacy, and gives them confidence in their abilities to participate in scientific research. Being coauthors of published papers boosts student educational careers with respect to admissions and scholarships.

  16. Preparation for retirement seminar

    CERN Multimedia

    HR Department

      The Human Resources Department is organizing a preparation for retirement seminar, which will take place on the afternoons of the 25 and 27 November 2009. Similar seminars in the past have always proved highly successful. Retirement marks the end of a person’s working life and the start of a new chapter. This period of transition is experienced differently from one individual to another. In all cases, being well-informed and prepared greatly facilitates the change in lifestyle. We would like to draw your attention to the following information: Staff concerned: All staff members aged 58 and above have been sent a personal invitation to attend. Spouses are welcome. Staff members under the age of 58 who are interested in attending the seminar may also apply. Their applications will be accepted subject to the availability of places. Registration: In view of the number of people concerned and the limited capacity of the Main Auditorium, you are requested to register in advance via Indico. &a...

  17. Advertising Content

    OpenAIRE

    Simon P. Anderson; Régis Renault

    2002-01-01

    Empirical evidence suggests that most advertisements contain little direct informa- tion. Many do not mention prices. We analyze a firm'ss choice of advertising content and the information disclosed to consumers. A firm advertises only product informa- tion, price information, or both; and prefers to convey only limited product information if possible. Extending the "persuasion" game, we show that quality information takes precedence over price information and horizontal product information.T...

  18. False Advertising

    OpenAIRE

    Rhodes, Andrew; Wilson, Chris M

    2016-01-01

    There is widespread evidence that some firms use false advertising to overstate the value of their products. We consider a model in which a policymaker is able to punish such false claims. We characterize an equilibrium where false advertising actively influences rational buyers, and analyze the effects of policy under different welfare objectives. We establish precise conditions where policy optimally permits a positive level of false advertising, and show how these conditions vary intuitive...

  19. Final report. CIRP seminar on micro and nano technology. November 2003

    DEFF Research Database (Denmark)

    Hansen, Hans Nørgaard; Alting, Leo

    This final reports contains a description of the 1st international CIRP seminar on micro and nano technology held at DTU in November 2003.......This final reports contains a description of the 1st international CIRP seminar on micro and nano technology held at DTU in November 2003....

  20. INIS/AGRIS training seminar

    International Nuclear Information System (INIS)

    1976-01-01

    The second joint INIS/AGRIS Training Seminar for the two essentially compatible information systems, INIS (International Nuclear Information System) and AGRIS (International System for the Agricultural Sciences and Technology), was held in Vienna, the first having taken place a year ago in Ankara. This year saw an expansion in the number of courses offered, which increased from nine to a total of 16. Additional courses in input preparation, and output utilization were offered, and improved retrieval facilities were available. Two joint courses for INIS and AGRIS magnetic tape users were given. With an increasing number of countries preparing input in machine-readable form, and with increasing utilization of magnetic tape output products, a forum for tape users was a logical addition at this time. Five courses were given in abstracting. INIS ATOMINDEX became the only international abstracting journal in the nuclear sciences with the cessation of Nuclear Science Abstracts at the end of June 1976, when INIS assumed responsibility for the inclusion of good abstracts. The significance of abstract quality and INIS specifications in terms of machine-readable format and characters, length and language were considered in specific courses. The courses on abstracting consisted of basic instruction on general principles, followed by abstracting in the areas of physics, chemistry, engineering and reactor technology, and the life sciences, where aspects specific to the particular field were emphasized. Participants were given an opportunity to attend demonstrations of the optical character recognition equipment and related hardware in use at the IAEA. Five computer terminals were placed at the disposal of seminar participants, thus permitting interactive retrieval of documents in on-line dialogue. An adaptation of STAIRS (STorage And Information Retrieval System by IBM) was used. An INIS test data-base of 60 000 documents and AGRIS test data-base of 80 000 documents were

  1. Advertising Appeal.

    Science.gov (United States)

    Miller, Sandra K.

    The individualized learning package for secondary consumer education deals with consumer buying as influenced by advertising. The teacher's section of the package contains a statement of purpose and instructional objectives. Equipment and materials (specific textbooks, audiovisual aids, and sources for sample post-test advertisements) needed for…

  2. Advertising Guidelines

    Science.gov (United States)

    Riso, Ovid

    1977-01-01

    Advertising should be viewed as a sales-building investment and not simply an element of business outlay that actually is a completely controllable expense. Suggestions deal with the sales budget, profiling the store and its customers, advertising media, promotional ideas, and consumer protection. (LBH)

  3. Gender Advertisements.

    Science.gov (United States)

    Goffman, Erving

    A heavily illustrated discussion of the ways in which men and women are portrayed in advertisements is presented. The three essays which precede the 56 pages of illustrations discuss gender expressions, characteristics of public and private pictures, and gender commercials. The author notes that advertisements do not depict how men and women…

  4. Internet advertising effectiveness by using hierarchical model

    OpenAIRE

    RAHMANI, Samaneh

    2015-01-01

    Abstract. Present paper has been developed with the title of internet advertising effectiveness by using hierarchical model. Presenting the question: Today Internet is an important channel in marketing and advertising. The reason for this could be the ability of the Internet to reduce costs and people’s access to online services[1]. Also advertisers can easily access a multitude of users and communicate with them at low cost [9]. On the other hand, compared to traditional advertising, interne...

  5. Parenting Seminars for Divorcing Parents.

    Science.gov (United States)

    Frieman, Barry B.

    1995-01-01

    Profiles the parenting seminars and counseling services for divorcing parents offered by the Children of Separation and Divorce Center, a community service agency in Maryland. The seminars are designed to help parents adjust to divorce and understand the needs of their children during and after the divorce process. (MDM)

  6. Arbejdspapir til Thesis-seminar

    DEFF Research Database (Denmark)

    Damkjaer, Maja Sonne

    2014-01-01

    Arbejdspapir til Thesis-seminar afholdt ved Forskningsseminar i Forskningsprogrammet: Medier, Kommunikation og Samfund, Institut for Æstetik og Kommunikation, Aarhus Universitet. Afhandlingens teoretiske afsnit.......Arbejdspapir til Thesis-seminar afholdt ved Forskningsseminar i Forskningsprogrammet: Medier, Kommunikation og Samfund, Institut for Æstetik og Kommunikation, Aarhus Universitet. Afhandlingens teoretiske afsnit....

  7. International seminar on the challenges of the 21. century for Morocco and Europe; Le seminaire international sur les defis energetiques du 21. siecle pour le Maroc et pour l'Europe

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    2005-01-15

    This seminar was organized by the energy federation of the general confederation of Moroccan companies and took place at Rabat (Morocco) on January 27, 2005. The seminar was an opportunity for Morocco and France to share their experience in the domain of energy challenges. This document gathers the opening and closing talks of the organizers and the slides of 6 presentations dealing with: the energy situation of Morocco (A. Bencheqroun), the French energy policy from the national energy debate to the project of energy orientation law (M. Maillard), the experience of LYDEC: a Moroccan electric, water and sanitation utility (M. Canavy), the experience of Akwa, a Moroccan fuel and gas supplier (M. N.), the energy prospective: from a research carried out in France to a worldwide exercise (M. Lavergne), and a presentation of the French 2004-2006 campaign about energy saving and climatic change (M. Joly). (J.S.)

  8. Seminar series on Safety matters

    CERN Multimedia

    HSE

    2010-01-01

    The HSE - Occupational Health & Safety and Environmental Protection - Unit is starting a seminar series on Safety matters. The aim is to invite colleagues from Universities, Industries or Government Agencies to share their experience. The seminars will take place in intervals of several months. Part of the Seminars will be held in the form of a Forum where participants can discuss and share views with persons who manage, teach or research Safety matters elsewhere. You are invited to the first Safety Seminar on 22nd September 2010 at 10h00 in building 40 S2 A1 "Salle Andersson" L’Ecole Polytechnique Fédérale de Lausanne (EPFL) will present the way safety is managed in their research institution. Some aspects of research in physics and chemical laboratories will also be presented. The seminar will be given by Dr Thierry Meyer, Head of OHS at FSB-EPFL and Dr Amela Groso, responsible for the safety of the physics institutes

  9. Preparation for retirement seminar

    CERN Multimedia

    HR Department

    2010-01-01

    (Health insurance and wealth and succession planning) During the preparation for retirement seminar in November 2009, the sessions on health insurance in Switzerland and in France unfortunately had to be postponed. Participants in the seminar also expressed interest in an information session on “How to manage your wealth and organize your succession”. The sessions on health insurance will be held on 16 March 2010 and those on managing wealth and succession on 18 March 2010. Programme for Tuesday 16 March 2010 (TH Theory Conference Room, Building 4/3-006): 09:00 Health insurance in Switzerland by Mr. Sandro Breitenstein, Service de l'Assurance Maladie du Canton de Genève 10:00 Coffee break 10:20 Health insurance in France by Mr. Dominique Curtiaud, Caisse Primaire d'Assurance Maladie de l'Ain Programme for Thursday 18 March 2010 (TH Theory Conference Room, Building 4/3-006): 09:00 How to manage your wealth and organize your succession in Switzerland by Mr. Jean-Marc W...

  10. Technical Training Seminar

    CERN Multimedia

    2003-01-01

    Thursday 4 September From 14:00 to 17:00 - Training Centre Auditorium bldg. 593, room 11 The Summit Design VisualElite 4.0 Release Jean Marie St Paul / SUMMIT DESIGN, Europe, Technical Manager Michel Delcroix / SUMMIT DESIGN, Southern Europe, Sales F-95015 CERGY PONTOISE, France Summit Design is an important EDA digital hardware design tool supplier, and the industry leader in the emerging Electronic System Level design domain. Its VisualElite program has been used at CERN for several years. This seminar will include the highlights of the program's latest release. It will be illustrated how Summit Design products can provide a high-level C/C++ and SystemC functional modelling design and verification environment, enabling engineers to analyse system concepts before the implementation stage. The seminar will show how mixed SystemC and HDL simulation can be done, along with solutions for hardware/software development. • HDL new features: Connectivity Table Editor. Xemacs full integration. New NCsim ...

  11. Technical Training Seminar

    CERN Multimedia

    2003-01-01

    Thursday 4 September From 14:00 to 17:00 - Training Centre Auditorium bldg. 593, room 11 The Summit Design VisualElite 4.0 Release Jean Marie St Paul / SUMMIT DESIGN, Europe, Technical Manager Michel Delcroix / SUMMIT DESIGN, Southern Europe, Sales F-95015 CERGY PONTOISE, France Summit Design is an important EDA digital hardware design tool supplier, and the industry leader in the emerging Electronic System Level design domain. Its VisualElite program has been used at CERN for several years. This seminar will include the highlights of the program's latest release. It will be illustrated how Summit Design products can provide a high-level C/C++ and SystemC functional modelling design and verification environment, enabling engineers to analyse system concepts before the implementation stage. The seminar will show how mixed SystemC and HDL simulation can be done, along with solutions for hardware/software development. • HDL new features: Connectivity Table Editor. Xemacs full integration. New NCsi...

  12. Seminar on waste treatment and disposal

    International Nuclear Information System (INIS)

    Sneve, Malgorzata Karpow; Snihs, Jan Olof

    1999-01-01

    Leading abstract. A seminar on radioactive waste treatment and disposal was held 9 - 14 November 1998 in Oskarshamn, Sweden. The objective of the seminar was to exchange information on national and international procedures, practices and requirements for waste management. This information exchange was intended to promote the development of a suitable strategy for management of radioactive waste in Northwest Russia to be used as background for future co-operation in the region. The seminar focused on (1) overviews of international co-operation in the waste management field and national systems for waste management, (2) experiences from treatment of low- and intermediate-level radioactive waste, (3) the process of determining the options for final disposal of radioactive waste, (4) experiences from performance assessments and safety analysis for repositories intended for low- and intermediate level radioactive waste, (5) safety of storage and disposal of high-level waste. The seminar was jointly organised and sponsored by the Swedish Radiation Protection Institute (SSI), the Norwegian Radiation Protection Authority (NRPA), the Nordic Nuclear Safety Research (NKS) and the European Commission. A Russian version of the report is available. In brief, the main conclusions are: (1) It is the prerogative of the Russian federal Government to devise and implement a waste management strategy without having to pay attention to the recommendations of the meeting, (2) Some participants consider that many points have already been covered in existing governmental documents, (3) Norway and Sweden would like to see a strategic plan in order to identify how and where to co-operate best, (4) There is a rigorous structure of laws in place, based on over-arching environmental laws, (5) Decommissioning of submarines is a long and complicated task, (6) There are funds and a desire for continued Norway/Sweden/Russia co-operation, (7) Good co-operation is already taking place

  13. Seminar on waste treatment and disposal

    Energy Technology Data Exchange (ETDEWEB)

    Sneve, Malgorzata Karpow; Snihs, Jan Olof

    1999-07-01

    Leading abstract. A seminar on radioactive waste treatment and disposal was held 9 - 14 November 1998 in Oskarshamn, Sweden. The objective of the seminar was to exchange information on national and international procedures, practices and requirements for waste management. This information exchange was intended to promote the development of a suitable strategy for management of radioactive waste in Northwest Russia to be used as background for future co-operation in the region. The seminar focused on (1) overviews of international co-operation in the waste management field and national systems for waste management, (2) experiences from treatment of low- and intermediate-level radioactive waste, (3) the process of determining the options for final disposal of radioactive waste, (4) experiences from performance assessments and safety analysis for repositories intended for low- and intermediate level radioactive waste, (5) safety of storage and disposal of high-level waste. The seminar was jointly organised and sponsored by the Swedish Radiation Protection Institute (SSI), the Norwegian Radiation Protection Authority (NRPA), the Nordic Nuclear Safety Research (NKS) and the European Commission. A Russian version of the report is available. In brief, the main conclusions are: (1) It is the prerogative of the Russian federal Government to devise and implement a waste management strategy without having to pay attention to the recommendations of the meeting, (2) Some participants consider that many points have already been covered in existing governmental documents, (3) Norway and Sweden would like to see a strategic plan in order to identify how and where to co-operate best, (4) There is a rigorous structure of laws in place, based on over-arching environmental laws, (5) Decommissioning of submarines is a long and complicated task, (6) There are funds and a desire for continued Norway/Sweden/Russia co-operation, (7) Good co-operation is already taking place.

  14. Intelligent Advertising

    OpenAIRE

    Díaz Pinedo, Edilfredo Eliot

    2012-01-01

    Intelligent Advertisement diseña e implementa un sistema de publicidad para dispositivos móviles en un centro comercial, donde los clientes reciben publicidad de forma pasiva en sus dispositivos mientras están dentro.

  15. Search Advertising

    OpenAIRE

    Cornière (de), Alexandre

    2016-01-01

    Search engines enable advertisers to target consumers based on the query they have entered. In a framework with horizontal product differentiation, imperfect product information and in which consumers incur search costs, I study a game in which advertisers have to choose a price and a set of relevant keywords. The targeting mechanism brings about three kinds of efficiency gains, namely lower search costs, better matching, and more intense product market price-competition. A monopolistic searc...

  16. Alcohol Advertising

    OpenAIRE

    Trkovská, Jana

    2017-01-01

    The thesis concerns itself with alcohol advertising. Alcohol is the most widespread habit-forming substance, yet its consumption is permitted in most countries all around the world, possibly restricted by the age of consumers only. Drinking alcohol cannot be either regulated or prohibited today. It has become commonplace for the majority of our lives. Being aware of its apparent risks, however, there is an effort to regulate at least alcohol advertising. The main objective of this work was to...

  17. THE EVOLUTION OF ADVERTISING MARKET WHERE IS ADVERTISING NOW, AND WHERE IS IT GOING?

    OpenAIRE

    Sorin Terchila

    2010-01-01

    Advertising is more complicated than it used to be. In the innocent days of the 70’s and 80’s you could easily reach large audiences, both locally and nationally, through traditional advertising. Those days are long gone and an examination of the advertising playing field looks like a big pile of incomprehensible choice. In Romania, advertising has mushroomed over the past 10 years. With the emergence of large international companies and the budgets allocated to them in advertising, advertise...

  18. TECHNICAL TRAINING SEMINAR

    CERN Multimedia

    Davide Vitè

    2002-01-01

    Wednesday 15 May 14:00 to 16:00 - Training Centre Auditorium - bldg. 593, room 11 Testing Embedded Software and Systems Ian Smith / SEVEN LAYER COMMUNICATIONS LTD, Edinburgh, Scotland The growing use of embedded processors has resulted in considerable challenges for software and system developers, to ensure that the products they produce function as required, without error. The increasing complexity of these products, and the systems they operate in, adds to the difficulty in testing these products effectively. These challenges will apply to the development of equipment and software for use on the LHC project. This seminar is aimed at anyone involved in the development and/or in the verification of embedded hardware, software or systems at CERN. It will provide an introduction to testing embedded products, and some insights into ways to address the growing complexity of modern embedded products. It will also show some of the methods Seven Layer Communications Ltd. have applied in developing effective test fac...

  19. TECHNICAL TRAINING SEMINAR

    CERN Multimedia

    Davide Vitè

    2002-01-01

    Wednesday 22 May From 14:00 to 17:00 - Training Centre Auditorium - bldg. 593, room 11 Reliability, Availability, Maintainability and Safety (RAMS) Philippe Galley, Vincent Brindejonc / LIGERON S.A., Saint Aubin, France This seminar will address Reliability, Availability, Maintainability and Safety (RAMS) engineering concepts to guarantee availability and safety of critical equipments, in particular in a high technology and R&D environment. Applications of these concepts will be presented. 14h00-14h30 Introduction to Reliability, Availability, Maintainability and Safety activities: general introduction to RAMS, basic definitions, integration of RAMS in a large project. 14h40-16h10 RAMS methodologies: Functional Analysis methodologies Preliminary Hazard Analysis Failure Mode Effects and Criticality Analysis (FMECA) Fault Tree Analysis Use of standards for Reliability predictions Reliability Block Diagrams for a system Advanced models, e.g. Markov's Graphs 16h30-17h00 Presentation of the activ...

  20. EUROTHERM Seminar No. 17

    CERN Document Server

    Lockwood, F; Taine, J

    1991-01-01

    This volume contains the selected papers presented at the EUROTHERM SEMINAR No. 17 - Heat Transfer in Radiating and Combusting Systems held at Cascais from October 8th- 10th, 1990. The EUROTHERM COMMITTEE was created by representatives of the member countries of the European Communities for the organization and coordination of European Scientific events in the field of thermal sciences and their applications. The book is focused on the integration of the heat transfer and combustion. These two subjects have traditionally been considered separate disciplines. In reality, the two are closely interwoven. The central purpose of the book is to generate an effective cross fertilisation of the two at both the fundamental and applied levels. The book reports on: mathematical simulations of heat transfer in reacting systems, new measurements of and measurement techniques for the radiation properties of the intervening medium, and data and theoretical analyses which clarify the physical nature of the complex interactio...

  1. 34 CFR 664.11 - What is a short-term seminar project?

    Science.gov (United States)

    2010-07-01

    ... short-term seminar project is— (a) Designed to help integrate international studies into an institution... 34 Education 3 2010-07-01 2010-07-01 false What is a short-term seminar project? 664.11 Section 664.11 Education Regulations of the Offices of the Department of Education (Continued) OFFICE OF...

  2. 2. National Seminar on Acceptance and Trade of Irradiated Foods. Proceedings

    International Nuclear Information System (INIS)

    1997-01-01

    This proceedings is a compilation of 18 papers presented at the National Seminar on Acceptance and Trade of Irradiated Food, held in Toluca, Mexico, 27-29 October 1997. It generally deals with international and national legal, technological, health and commercial aspects of food irradiation. Public confidence and consumer acceptance of irradiated food stuff is also the subject of the seminar

  3. Electromagnetic Simulation Seminar and Opera/Tosca update Seminar

    CERN Multimedia

    IT Department

    2012-01-01

    9 May 2012 Kjell Johnsen Auditorium – Room 30-7-018 Electromagnetic Simulation Seminar & Opera/Tosca update Seminar By Cobham Technical Services – Vector Fields Software Virtual prototyping using electromagnetic simulation software plays an important role in the design stage of many devices and the Opera software has been in use for this purpose at CERN for over a decade. A technical seminar will take place concerning the latest developments in electromagnetic design, analysis and multi-physics applications for large scientific experiments.  Information will be presented on applications such as superconducting magnets and ion-beam sources. The seminar will be presented by engineers/physicists from Cobham Technical Services – Vector Fields Software who develop the Opera program.  It is FREE to attend and is open to both current Opera software users and also those who wish to expand their knowledge and understand better the capabilities on offer. Prog...

  4. Fiscal 2000 survey report on rationalization project for international energy conservation, technological dissemination project for international energy conservation, and Green Helmet Project. Japan-China alternative energy seminar/waste disposal; 2000 nendo kokusai energy shiyo gorika nado taisaku jigyo, kokusai energy shohi koritsuka nado gijutsu fukyu jigyo, green helmet jigyo chosa hokokusho. Nicchu sekiyu daitai energy seminar haikibutsu shori

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    2001-03-01

    This paper explains the Japan-China alternative energy seminar (February 28 and March 1, 2001, at Beijing). The purpose of the seminar is to introduce systematic and three-dimensional or land/sea/air measures for waste disposal including recycling in Japan, to provide guidance of measures in improving recognition and methods for waste disposal in China, and also to contribute to the dissemination and promotion of a model project for effectively utilizing waste heat from rubbish incineration, a project being implemented in Harbin City now. The activities of NEDO were introduced, with emphasis placed on a model program, called Green Aid Project, for managing heat from waste incineration. On the subjects of sustainable development, urban environment, and energy, the policy of China's tenth five-year plan was demonstrated, and the treatment of wastes in China was also explained. The present state of waste processing in Japan was introduced, as was its maintenance of the facilities. Concerning Japan's waste processing technologies and characteristics of the equipment, there were presented non-incineration processing including crushing/separating, RDF, compost, methane fermentation, etc.; incineration plants; and each of the technologies such as combustion, exhaust gas, ash treatment, use of remaining heat, and gasification melting. (NEDO)

  5. Fiscal 2000 international energy use rationalization measures project. International energy consumption efficiency improvement technology diffusion project - Green helmet project (Thailand: Report on heating furnace energy conservation seminar); 2000 nendo. Kokusai energy shiyo gorika to taisaku jigyo, Kokusai energy shohi koritsuka to gijutsu fukyu jigyo, Green helmet jigyo (Thai : kanetsuro shoenergy seminar hokokusho)

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    2001-03-01

    The above-named seminar was held in Bangkok, Thailand, on January 30, 2001, and covered three kinds of industries of ceramics, glass, and aluminum. Approximately 200 people attended the meeting, consisting of NEDO (New Energy and Industrial Technology Development Organization)-affiliated people and 16 lecturers from Japan, and Thai participants. The seminar comprised a 'keynote address' and 'lectures on engineering' that aimed at the three industries as a whole, and 'lectures on engineering' and 'cases and activities for energy conservation' that aimed, respectively, at the three industries. Lectures were delivered on operating technologies which were already in practical use and on state-of-the-art technologies. The keynote address, entitled 'Global warming prevention and industrial furnaces,' covered the results of the 'High-performance industrial furnace field test project.' The lectures on engineering dealt with the 'instrumentation control system' and 'heat insulation technology' which were basic technologies for energy conservation and 'diagnosis technology and practice' which aimed at the enhancement of energy conservation after the start of operation. Questions and answers were earnestly exchanged. (NEDO)

  6. The effects of multimedia advertising on building brand equity

    Directory of Open Access Journals (Sweden)

    Reza Pirayesh

    2014-08-01

    Full Text Available This paper presents an empirical investigation to study the effects of multimedia advertisement on building brand equity. The proposed study uses two questionnaires, one for multimedia advertisement, which consists of 17 questions and the other one for measuring brand equity. The survey is applied among 384 randomly selected customers who do their daily businesses with banks located in province of Kordestan, Iran. Using Pearson correlation as well as linear regression techniques, the study has determined a positive and meaningful relationship between these two variables. In our survey, word of mouth advertisement seems to have the highest impact on brand equity followed by having seminars.

  7. Advertising and an advertising budget

    OpenAIRE

    Крищанович, А.

    2011-01-01

    According to Kotler’s definition, advertising is “any paid form of non-personal presentation and promotion of ideas, goods and services through mass media such as newspapers, magazines, television or radio by an identified sponsor”.

  8. The Effectiveness of Tobacco Marketing Regulations on Reducing Smokers’ Exposure to Advertising and Promotion: Findings from the International Tobacco Control (ITC Four Country Survey

    Directory of Open Access Journals (Sweden)

    K. Michael Cummings

    2011-01-01

    Full Text Available Exposure to tobacco product marketing promotes the initiation, continuation, and reuptake of cigarette smoking and as a result the World Health Organization Framework Convention on Tobacco Control (WHO FCTC has called upon member Parties to enact comprehensive bans on tobacco advertising and promotion. This study examines the immediate and long term effectiveness of advertising restrictions enacted in different countries on exposure to different forms of product marketing, and examines differences in exposure across different socioeconomic status (SES groups. Nationally representative data from the United Kingdom, Canada, Australia, and the United States, collected from adult smokers between 2002 and 2008 using the International Tobacco Control Four Country Survey (ITC-4, were used in this study (N = 21,615. In light of the specific marketing regulation changes that occurred during the course of this study period, changes in awareness of tobacco marketing via various channels were assessed for each country, and for different SES groups within countries. Tobacco marketing regulations, once implemented, were associated with significant reductions in smokers’ reported awareness of pro-smoking cues, and the observed reductions were greatest immediately following the enactment of regulations. Changes in reported awareness were generally the same across different SES groups, although some exceptions were noted. While tobacco marketing regulations have been effective in reducing exposure to certain types of product marketing there still remain gaps, especially with regard to in-store marketing and price promotions.

  9. The Effectiveness of Tobacco Marketing Regulations on Reducing Smokers’ Exposure to Advertising and Promotion: Findings from the International Tobacco Control (ITC) Four Country Survey

    Science.gov (United States)

    Kasza, Karin A.; Hyland, Andrew J.; Brown, Abraham; Siahpush, Mohammad; Yong, Hua-Hie; McNeill, Ann D.; Li, Lin; Cummings, K. Michael

    2011-01-01

    Exposure to tobacco product marketing promotes the initiation, continuation, and reuptake of cigarette smoking and as a result the World Health Organization Framework Convention on Tobacco Control (WHO FCTC) has called upon member Parties to enact comprehensive bans on tobacco advertising and promotion. This study examines the immediate and long term effectiveness of advertising restrictions enacted in different countries on exposure to different forms of product marketing, and examines differences in exposure across different socioeconomic status (SES) groups. Nationally representative data from the United Kingdom, Canada, Australia, and the United States, collected from adult smokers between 2002 and 2008 using the International Tobacco Control Four Country Survey (ITC-4), were used in this study (N = 21,615). In light of the specific marketing regulation changes that occurred during the course of this study period, changes in awareness of tobacco marketing via various channels were assessed for each country, and for different SES groups within countries. Tobacco marketing regulations, once implemented, were associated with significant reductions in smokers’ reported awareness of pro-smoking cues, and the observed reductions were greatest immediately following the enactment of regulations. Changes in reported awareness were generally the same across different SES groups, although some exceptions were noted. While tobacco marketing regulations have been effective in reducing exposure to certain types of product marketing there still remain gaps, especially with regard to in-store marketing and price promotions. PMID:21556189

  10. The effectiveness of tobacco marketing regulations on reducing smokers' exposure to advertising and promotion: findings from the International Tobacco Control (ITC) Four Country Survey.

    Science.gov (United States)

    Kasza, Karin A; Hyland, Andrew J; Brown, Abraham; Siahpush, Mohammad; Yong, Hua-Hie; McNeill, Ann D; Li, Lin; Cummings, K Michael

    2011-02-01

    Exposure to tobacco product marketing promotes the initiation, continuation, and reuptake of cigarette smoking and as a result the World Health Organization Framework Convention on Tobacco Control (WHO FCTC) has called upon member Parties to enact comprehensive bans on tobacco advertising and promotion. This study examines the immediate and long term effectiveness of advertising restrictions enacted in different countries on exposure to different forms of product marketing, and examines differences in exposure across different socioeconomic status (SES) groups. Nationally representative data from the United Kingdom, Canada, Australia, and the United States, collected from adult smokers between 2002 and 2008 using the International Tobacco Control Four Country Survey (ITC-4), were used in this study (N = 21,615). In light of the specific marketing regulation changes that occurred during the course of this study period, changes in awareness of tobacco marketing via various channels were assessed for each country, and for different SES groups within countries. Tobacco marketing regulations, once implemented, were associated with significant reductions in smokers' reported awareness of pro-smoking cues, and the observed reductions were greatest immediately following the enactment of regulations. Changes in reported awareness were generally the same across different SES groups, although some exceptions were noted. While tobacco marketing regulations have been effective in reducing exposure to certain types of product marketing there still remain gaps, especially with regard to in-store marketing and price promotions.

  11. Culture, Product Advertising, and Advertising Agency Operations ...

    African Journals Online (AJOL)

    Culture, Product Advertising, and Advertising Agency Operations. ... As a means of telling the market about a new product, advertising persuades and reminds the audience of their continuous support of the ... AJOL African Journals Online.

  12. Contingency planning for oil spill response: A program of joint IMO/oil industry regional seminars

    International Nuclear Information System (INIS)

    Bavister, R.; Wonham, J.

    1993-01-01

    Cooperative efforts between the oil industry and governments at the national and local levels have resulted in a series of reports for both technical and general audiences on subjects relating to oil spills, as well as an ongoing series of government/industry regional seminars for senior executives. The seminars emphasize the crucial importance of joint government/industry attention to contingency planning. These activities, which are continuing, are organized under the auspices of an International Petroleum Industry Environmental Conservation Association working group, and the International Maritime Organization. Feedback is solicited from seminar participants for use in planning further seminars and to give the IMO a clear picture of follow up activities that have resulted from the seminars

  13. Fuel Cell Seminar, 1992: Program and abstracts

    Energy Technology Data Exchange (ETDEWEB)

    1992-12-31

    This year`s theme, ``Fuel Cells: Realizing the Potential,`` focuses on progress being made toward commercial manufacture and use of fuel cell products. Fuel cell power plants are competing for market share in some applications and demonstrations of market entry power plants are proceeding for additional applications. Development activity on fuel cells for transportation is also increasing; fuel cell products have potential in energy and transportation industries, with very favorable environmental impacts. This Seminar has the purpose of fostering communication by providing a forum for the international community interested in development, application, and business opportunities related fuel cells. Over 190 technical papers are included, the majority being processed for the data base.

  14. PREFACE: Eurotherm Seminar 102: Thermal Management of Electronic Systems

    Science.gov (United States)

    Punch, J.; Walsh, E.

    2014-07-01

    About EUROTHERM The aim of the EUROTHERM Committee (www.eurothermcommittee.eu) is to promote and foster European cooperation in Thermal Sciences and Heat Transfer by gathering together scientists and engineers working in specialized areas. The Committee consists of members representing and appointed by national bodies in the EU countries. The current President of EUROTHERM is Professor Anton van Steenhoven from the University of Eindhoven (The Netherlands). The Committee organizes and coordinates European scientific events such as the EUROTHERM Seminars (about 4 per year) and the European Thermal Sciences Conference (every 4 years). About EUROTHERM Seminar 102 (www.eurothermseminar102.com) This seminar, part of the long-running series of European seminars on the thermal sciences, took place in June 2014 at the University of Limerick in Limerick, Ireland. The seminar addressed the topic of 'Thermal Management of Electronic Systems', a critical contemporary application area which represents a vibrant challenge for practitioners of the thermal sciences. We convey special thanks to the reviewers who have evaluated these papers. We also thank the scientific committee, consisting of internationally recognized experts. Their role has been to manage the evaluation of abstracts and the papers selection process as co-coordinators for specific topics. This seminar was hosted by the Stokes Institute at the University of Limerick. It could not have been organized without the efficient help of our administrators and technicians for IT support. This volume of Journal of Physics: Conference Series includes 27 articles presented at the seminar. Dr. Jeff Punch, Chair Stokes Institute, University of Limerick, Limerick, Ireland Email: jeff.punch@ul.ie Prof. Edmond Walsh, Co-Chair Associate Professor, Osney Laboratories, Department of Engineering Science, University of Oxford, UK Email: edmond.walsh@bnc.ox.ac.uk

  15. TECHNICAL TRAINING SEMINAR

    CERN Multimedia

    Davide VITÈ

    2002-01-01

    Wednesday 27 February   from 9:00 to 12:00, LHC Auditorium, bldg. 33 7-018 LabVIEW Real-Time National Instruments, Ennetbaden, Switzerland With LabVIEW Real-Time, you can choose from a variety of RT Series hardware. Add a real-time data acquisition component into a larger measurement and automation system or create a single stand-alone real-time solution with data acquisition, signal conditioning, motion control, RS-232, GPIB instrumentation, and Ethernet connectivity. With the various hardware options, you can create a system to meet your precise needs today, while the modularity of the system means you can add to the solution as your system requirements grow. If you are interested in Reliable and Deterministic systems for Measurement and Automation, you will profit from this seminar. Agenda: Real-Time Overview LabVIEW RT Hardware Platforms - Linux on PXI Programming with LabVIEW RT Real-Time Operating Systems concepts Timing Applications Data Transfer Industrial Contact: Pierre-Andr&ea...

  16. TECHNICAL TRAINING SPECIAL SEMINAR

    CERN Multimedia

    Technical Training; Tel. 74924

    2001-01-01

    Wednesday 21 November From 9:00 hrs - bldg. 593 R-010 Linear Design Seminar James Bryant, Eberhard Brunner / ANALOG DEVICES Munich James Bryant, one of the well-known Analog Devices speakers, will present the reasons to use components based on new design processes. Among industrial and high speed applications, a particular focus will be given to single supply and low voltage applications. Eberhard Brunner is the specialist of RF products by Analog Devices. After several years in the US in the component design sector for these products, he will give a tutorial for communication and wireless, and applications based on high speed linear components. 09.00-10.15 Low voltage processes and high precision design techniques; AC and DC signal handling with low voltage and high speed products. 10.30-12.15 How to optimise high speed single supply applications; Single supply products in precision applications; Digital isolation, decoupling and grounding in high speed applications. 13.30-15.15 Communications and wireless, ...

  17. TECHNICAL TRAINING SPECIAL SEMINAR

    CERN Multimedia

    Technical Training; Tel.74924

    2001-01-01

    Wednesday 21 November From 9:00 hrs - Training Centre Auditorium room 11, bldg. 593 Linear Design Seminar James Bryant, Eberhard Brunner / ANALOG DEVICES Munich James Bryant, one of the well-known Analog Devices speakers, will present the reasons to use components based on new design processes. Among industrial and high speed applications, a particular focus will be given to single supply and low voltage applications. Eberhard Brunner is the specialist of RF products by Analog Devices. After several years in the US in the component design sector for these products, he will give a tutorial for communication and wireless, and applications based on high speed linear components. 09.00-10.15 Low voltage processes and high precision design techniques; AC and DC signal handling with low voltage and high speed products. 10.30-12.15 How to optimise high speed single supply applications; Single supply products in precision applications; Digital isolation, decoupling and grounding in high speed applications. 13.30-15.15...

  18. TECHNICAL TRAINING SEMINAR

    CERN Multimedia

    2004-01-01

    Tuesday 3 February 2004 From 09:00 to 13:30 - Training Centre Auditorium - bldg. 593, room 11 USB (Universal Serial Bus) CYPRESS Seminar Claudia Colombini, Field Application Engineer CYPRESS ActiveComp Electronic GmbH D-85077 MANCHING, Germany As a pioneer in USB, CYPRESS sets the standard for cost-effective solutions without sacrificing functionality, performance or reliability. Having shipped over 200 million USB devices, Cypress is the undisputed market leader and demonstrate unmatched USB expertise. With the industry's broadest selection of USB solutions, Cypress has the right silicon, software and support for every USB application, from Low-speed to High-Speed and USB On-The-Go (OTG). • 9:00 - 10:30 Overview of USB systems. USB CYPRESS product overview. Peripherals: Low Speed, Full Speed, High Speed (1.1 and 2.0). Hub Solutions, Embedded Host Solutions, On-The-Go (OTG) and wireless USB. USB Development Tools (first part) • 10:30 - 10:45 coffee • 10:45 - 13:00 (second part)...

  19. TECHNICAL TRAINING SEMINAR

    CERN Multimedia

    2004-01-01

    Tuesday 3 February 2004 From 09:00 to 13:30 - Training Centre Auditorium - bldg. 593, room 11 USB (Universal Serial Bus) CYPRESS Seminar Claudia Colombini, Field Application Engineer CYPRESS ActiveComp Electronic GmbH D-85077 MANCHING, Germany As a pioneer in USB, CYPRESS sets the standard for cost-effective solutions without sacrificing functionality, performance or reliability. Having shipped over 200 million USB devices, Cypress is the undisputed market leader and demonstrate unmatched USB expertise. With the industry's broadest selection of USB solutions, Cypress has the right silicon, software and support for every USB application, from Low-speed to High-Speed and USB On-The-Go (OTG). • 09:00 - 10:30 Overview of USB systems. USB CYPRESS product overview. Peripherals: Low Speed, Full Speed, High Speed (1.1 and 2.0). Hub Solutions, Embedded Host Solutions, On-The-Go (OTG) and wireless USB. USB Development Tools (first part) • 10:30 - 10:45 coffee • 10:45 - 13:00 (second part)...

  20. Seminar on waste treatment and disposal; Seminar po obrashcheniyu s otkhodami i ikh utilizatsii

    Energy Technology Data Exchange (ETDEWEB)

    Sneve, Malgorzata Karpow; Snihs, Jan Olof

    1999-07-01

    A seminar on radioactive waste treatment and disposal was held 9 - 14 November 1998 in Oskarshamn, Sweden. The objective of the seminar was to exchange information on national and international procedures, practices and requirements for waste management. This information exchange was intended to promote the development of a suitable strategy for management of radioactive waste in Northwest Russia to be used as background for future co-operation in the region. The seminar focused on (1) overviews of international co-operation in the waste management field and national systems for waste management, (2) experiences from treatment of low- and intermediate-level radioactive waste, (3) the process of determining the options for final disposal of radioactive waste, (4) experiences from performance assessments and safety analysis for repositories intended for low- and intermediate level radioactive waste, (5) safety of storage and disposal of high-level waste. The seminar was jointly organised and sponsored by the Swedish Radiation Protection Institute (SSI), the Norwegian Radiation Protection Authority (NRPA), the Nordic Nuclear Safety Research (NKS) and the European Commission. In brief, the main conclusions are: (1) It is the prerogative of the Russian federal Government to devise and implement a waste management strategy without having to pay attention to the recommendations of the meeting, (2) Some participants consider that many points have already been covered in existing governmental documents, (3) Norway and Sweden would like to see a strategic plan in order to identify how and where to co-operate best, (4) There is a rigorous structure of laws in place, based on over-arching environmental laws, (5) Decommissioning of submarines is a long and complicated task, (6) There are funds and a desire for continued Norway/Sweden/Russia co-operation, (7) Good co-operation is already taking place.

  1. National seminar on nuclear energy in everyday life: lectures

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    1994-06-01

    The document includes 8 lectures presented at the National Seminar on Nuclear Energy in Everyday Life organized by the International Atomic Energy Agency (Vienna) and the Atomic Energy Authority (Egypt) between 28-29 June 1994 in Cairo. A separate abstract was prepared for each lecture.

  2. National seminar on nuclear energy in everyday life: lectures

    International Nuclear Information System (INIS)

    1994-06-01

    The document includes 8 lectures presented at the National Seminar on Nuclear Energy in Everyday Life organized by the International Atomic Energy Agency (Vienna) and the Atomic Energy Authority (Egypt) between 28-29 June 1994 in Cairo. A separate abstract was prepared for each lecture

  3. The Role of Localisation in Advertising Translation

    Institute of Scientific and Technical Information of China (English)

    ZHANG Ying

    2016-01-01

    Today, a growing number of international corporations have been seeking to boost their sales on the global scale. To achieve this, adverting, one of the most common way to stimulate consumption, is widely used in which translation is involved because of diverse languages. Thus, how to translate a source advertising in a target culture has a decisive influence on a compa-ny’s marketing. The aim of the target advertising is to sell products to the locals. In this sense, localisation plays a significant role in the translation of advertising. This essay will discuss the importance of localisation in the translation of advertising and analyse cases of English-Chinese advertising translation based on the purpose of advertising and advertising translation.

  4. European Energy Law Seminar 2005. Report of NeVER

    International Nuclear Information System (INIS)

    Oosterom, A.R.; Boumans, L.

    2005-01-01

    An overview is given of the lectures and presentations at the title seminar, which was held in Noordwijk aan Zee, Netherlands, 30-31 May 2005. The seminar was organized by the Dutch Association for Energy Law (NeVER), the Scandinavian Institute for Maritime Law of the University of Oslo, and the Groningen University. The subjects presented concerned recent developments with regard to the internal (European) energy market, LNG, developments in the North Sea area, supply security and quality in a competitive market, reorganization of the European market for natural gas in the light of the liberalization process and privatization of the energy sector [nl

  5. Proceedings of the USNRC/EPRI/ANL heated crevice seminar.

    Energy Technology Data Exchange (ETDEWEB)

    Park, J. Y.; Fruzzetti, K.; Muscara, J.; Diercks, D. R.; Energy Technology; EPRI; USNRC

    2003-08-31

    An international Heated Crevice Seminar, sponsored by the Division of Engineering Technology, Office of Nuclear Regulatory Research, U.S. Nuclear Regulatory Commission, Argonne National Laboratory, and the Electric Power Research Institute, was held at Argonne National Laboratory on October 7-11, 2002. The objective of the seminar was to provide a working forum for the exchange of information by contributing experts on current issues related to corrosion in heated crevices, particularly as it relates to the integrity of PWR steam generator tubes. Forty-five persons from six countries attended the seminar, including representatives from government agencies, private industry and consultants, government research laboratories, nuclear vendors, and electrical utilities. The seminar opened with keynote talks on secondary-side crevice environments associated with IGA and IGSCC of mill-annealed Alloy 600 steam generator tubes and the submodes of corrosion in heat transfer crevices. This was followed by technical sessions on (1) Corrosion in Crevice Geometries, (2) Experimental Methods, (3) Results from Experimental Studies, and (4) Modeling. The seminar concluded with a panel discussion on the present understanding of corrosive processes in heated crevices and future research needs.

  6. Preface to 18. Chemnitz seminar on materials engineering

    International Nuclear Information System (INIS)

    2016-01-01

    The Institute of Materials Science and Engineering (Institut für Werkstoffwissenschaft und Werkstofftechnik, IWW) is a well-established part of the Faculty of Mechanical Engineering at Technische Universität Chemnitz, Germany. We are proud to host our traditional scientific meeting, the Chemnitz Seminar on Materials Engineering - Werkstofftechnisches Kolloquium, this year being the 18 th Seminar. The aim of our meeting is to bring together scientists and engineers both from academia and industry, and this is reflected by the different scientific sessions that cover various relevant topics, such as composite materials, microstructural analysis, and surface engineering. Special focus sessions highlight recent developments in the Federal Cluster of Excellence MERGE and in the Collaborative Research Center SFB 692, both established in Chemnitz. We, as organizers, continuously strive to improve our Seminar, and we therefore decided to provide all contributors with the opportunity to publish their papers, in addition to the printed Proceedings volume, in an international, peer-reviewed journal. Publication in IOP Conference Series: Materials Science and Engineering allows for a wide dissemination of the many interesting and relevant results presented in our Seminar. Clearly, this is understood and appreciated by many participants of our meeting: more than 65% of all authors chose to also publish their Proceedings papers in this special issue, which consequently provides an excellent overview of the main topics of our Seminar. Chemnitz, March 2016 Prof. Thomas Lampke Prof. Guntram Wagner Prof. Martin F.-X. Wagner (paper)

  7. Progression to surgery: online versus live seminar.

    Science.gov (United States)

    Miletics, Maureen; Claros, Leonardo; Stoltzfus, Jill; Davis, Terri; Chaar, Maher El

    2018-03-01

    The objective of this study was to evaluate progression to surgery rates for live and online seminar and assess weight loss outcome comparisons at 1-year postoperation. University Hospital Network, Allentown, PA, USA. The entry point into our program was an information seminar where prospective patients are educated about obesity, bariatric surgery, indications and contraindications, risks and benefits, and our center's process. Between January of 2009 and November of 2011, only live information seminars were offered. In November of 2011, we started offering an online information seminar to reach those who are unable to attend a live seminar. Tracking of live versus online seminar attendance was documented in our database. Between November 1, 2011 and September 30, 2015, 3484 people completed an information seminar. Of those, 2744 attendees came to a live seminar while 740 completed the online seminar. A significantly higher number of live seminar attendees, 78.1% (2144/2744) progressed to an office visit compared with online seminar attendees 66.5% (492/740), Ponline attendees (Ponline seminar, P = .65) and initial body mass index (46.3 ± 7.4 for live seminar versus 45.3 ± 7.1 for online seminar, P = .09) were very similar between the groups. Online seminar attendees' age (42.7 ± 12.1) was younger than that of the live seminar attendees' (47.3 ± 12.3) (P<.0001) but has little clinical value. Our results demonstrated that live seminar attendees are more likely to progress to surgery and therefore should continue to be offered. Copyright © 2018 American Society for Bariatric Surgery. Published by Elsevier Inc. All rights reserved.

  8. EFFECTIVENESS OF ONLINE ADVERTISING

    OpenAIRE

    G. Anusha

    2017-01-01

    Advertising has come a long way today. More and more new medium is being explored each day to make a successful advertising campaign. Internet that has in recent times picked up as advertising medium has become the favorite of the advertiser in no time. Online advertisement, also called internet advertising uses the internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing, social media marketing, many types of display advertising (i...

  9. Effectiveness of humor advertising on advertising success

    OpenAIRE

    S, venkatesh; N, senthilkumar

    2015-01-01

    In global advertising ‘humor’ is the most effective emotion used in advertising compared to other emotional appeals. Advertisers and researchers more interested in Humor in advertising for more than 100 years. But there is no review paper for Impact of humor in advertising till twenty two years of time, in between period there was lot of research outcomes published about humor in advertising. The purpose of this paper to get detailed review about Impact of humor in advertising for 40 years an...

  10. 2nd Nordic NJF Seminar on Reindeer Husbandry Research "Reindeer herding and land use management - Nordic perspectives"

    Directory of Open Access Journals (Sweden)

    Päivi Soppela

    2015-06-01

    Full Text Available The 2nd NJF Seminar on Reindeer Husbandry Research was held at the Arctic Centre, University of Lapland, Rovaniemi, Finland from 19 to 21 October 2014. The seminar was organised under the framework of Reindeer Husbandry Research Section of NJF (Nordic Association of Agricultural Scientists, established in 2012. Over 100 Nordic and international delegates including researchers, managers, educators, students and reindeer herders participated in the seminar.

  11. The impact of televised tobacco control advertising content on campaign recall: Evidence from the International Tobacco Control (ITC) United Kingdom Survey

    Science.gov (United States)

    2014-01-01

    Background Although there is some evidence to support an association between exposure to televised tobacco control campaigns and recall among youth, little research has been conducted among adults. In addition, no previous work has directly compared the impact of different types of emotive campaign content. The present study examined the impact of increased exposure to tobacco control advertising with different types of emotive content on rates and durations of self-reported recall. Methods Data on recall of televised campaigns from 1,968 adult smokers residing in England through four waves of the International Tobacco Control (ITC) United Kingdom Survey from 2005 to 2009 were merged with estimates of per capita exposure to government-run televised tobacco control advertising (measured in GRPs, or Gross Rating Points), which were categorised as either “positive” or “negative” according to their emotional content. Results Increased overall campaign exposure was found to significantly increase probability of recall. For every additional 1,000 GRPs of per capita exposure to negative emotive campaigns in the six months prior to survey, there was a 41% increase in likelihood of recall (OR = 1.41, 95% CI: 1.24–1.61), while positive campaigns had no significant effect. Increased exposure to negative campaigns in both the 1–3 months and 4–6 month periods before survey was positively associated with recall. Conclusions Increased per capita exposure to negative emotive campaigns had a greater effect on campaign recall than positive campaigns, and was positively associated with increased recall even when the exposure had occurred more than three months previously. PMID:24885426

  12. The 1993 Finnish Interdisciplinary Seminar on SETI - A review of aims, approaches and conclusions

    Science.gov (United States)

    Seppanen, Jouko

    1993-10-01

    The communications of the International Interdisciplinary Seminar on SETI, held on March 6-7, 1993 in Vantaa, Finland, are reviewed and the contents and conclusions of papers summarized. The seminar was organized jointly by the Finnish Artificial Intelligence Society (FAIS), Finnish Astronomical Society, Ursa Astronomical Association and Heureka - The Finnish Science Centre. As the ninth in a series of intelligence-related seminars of FAIS, SETI was chosen as the topic for spring 1993, noting the new ten year NASA SETI program HRMS (High Resolution Micro-wave Survey), commenced on Columbus Day, October 12, 1992. The aims and the interdisciplinary format of the seminar are described, the main results and conclusions of papers are restated, and the seminar publications introduced. The summaries of papers are based on their abstracts and contain excerpts from texts.

  13. Nordic seminar on energy taxes

    International Nuclear Information System (INIS)

    1991-01-01

    Taxes on energy contribute considerably to a State's income, it is stated. This form of taxation also influences the consumer prices of energy products significantly. Taxation is an important means of political control within the energy sector, it is also a powerful means of controlling a country's environmental policy. The seminar's aim was to study the theoretical background for energy taxation and to provide information on how the standard system for taxation has changed in the various Nordic countries, and the need for a renewal of energy taxation. Seven papers presented at the seminar are presented. (AB)

  14. Israel Seminar 2002-2003

    CERN Document Server

    Milman, Vitali D

    2004-01-01

    The Israeli GAFA seminar (on Geometric Aspect of Functional Analysis) during the years 2002-2003 follows the long tradition of the previous volumes. It reflects the general trends of the theory. Most of the papers deal with different aspects of the Asymptotic Geometric Analysis. In addition the volume contains papers on related aspects of Probability, classical Convexity and also Partial Differential Equations and Banach Algebras. There are also two expository papers on topics which proved to be very much related to the main topic of the seminar. One is Statistical Learning Theory and the other is Models of Statistical Physics. All the papers of this collection are original research papers.

  15. 27 CFR 6.94 - Educational seminars.

    Science.gov (United States)

    2010-04-01

    ... OF THE TREASURY LIQUORS âTIED-HOUSEâ Exceptions § 6.94 Educational seminars. An industry member may give or sponsor educational seminars for employees of retailers either at the industry member's... equipment, training seminars for employees of retailers, or tours of industry member's plant premises. This...

  16. Advertising Theory and Practice.

    Science.gov (United States)

    Sandage, C. H.; Fryburger, Vernon

    The social and economic functions of advertising, its role in business, how it works, and how it is planned and created are the subject of this textbook. Sections include basic values and functions, background for planning advertising strategy, the advertising message, advertising media, testing advertising effectiveness, and the advertising…

  17. Las Migraciones en el Proceso de Integracion de las Americas: Seminario Internacional (Migration in the Integration Process in the Americas: International Seminar). Conference report.

    Science.gov (United States)

    Berglund, S

    1993-01-01

    This conference report of the Centro de Estudios Migratorios Latinoamericanos and the Center for Migration Studies pertains to meetings held in August 1992. Summary information on migration movements in Latin America is presented by region and subject. The topic of integration in the Americas was presented by Mr. Lelio Marmora. Other topics and presenters include the new Colombian Migration Policy (Mr. Carlos Adolfo Arenas), the integration policies in Central America (Mr. Pilar Norza of Costa Rica, Raimundo Alvarado of El Salvador, and Luis Armando Gusman of Nicaragua), the Andean Pact agreements (representatives of each country), US immigration policy (Charles B. Keely), the Mexican integration with Latin America and immigration to the US (Jorge Bustamante), migration to Bolivia and Argentina and Chile, and transnationalism in the Caribbean (Professor Andre Corten). Migration policy needs to be tailored specifically to the situation in Latin America, and greater attention needs to be devoted to labor migrants' rights and working conditions. There are still fundamental differences among countries in policies regarding the free circulation of persons across borders. There is a division among those who support migration and those who are realists. National sovereignty issues are solvable because of a common national past and a relatively homogenous population. Another opinion is that Latin America is more diverse than commonly recognized. Capital is protected more in international agreements than is migrant labor. Regional integration for the US does mean immigration from Mexico. The US sees Mexican migration as a policy problem, and Mexico sees migration as a labor opportunity.

  18. Recent progress in carcinogenesis, progression and therapy of breast cancer: the 20th Hiroshima Cancer Seminar--the 4th Three Universities' Consortium International Symposium, October 2010: 31 October 2010, International Conference Center Hiroshima.

    Science.gov (United States)

    Toi, Masakazu; Yasui, Wataru; Ito, Hisao; Tahara, Eiichi

    2011-07-01

    The 20th Hiroshima Cancer seminar focused upon breast cancer research and treatment particularly on the mechanism of tumorigenesis and drug resistance and development of novel therapeutics. Several molecules such as retinoblastoma and p16 were raised as key factors in tumorigenesis and invasiveness. Estrogen-related pathways seem to be closely involved in the process. For the tumor lacking hormone receptor and human epidermal growth factor 2, some other mechanisms could be responsible. It seems that MicroRNA 22 directing some putative targets such as SIRT1, Sp1 and CDK6 plays a crucial role in breast tumor growth and metastasis. In addition, ribophorin and the associated molecules might be engaged in breast cancer stemness. Obviously, these molecules provide potential for therapeutic targets. It was also discussed about new drug development such as anti-human epidermal growth factor 2 therapy, anti-angiogenesis, pro-tumor aspects of anti-cancer therapy and application of circulating markers for monitoring, imaging and health-care system. Furthermore, we discussed risk factors, prevention and screening to reduce invasive cancers as well. Throughout the conference, panelists and attendee indicated the importance of translational research and biomarker exploration in order to realize efficient and individualized therapy for breast cancer.

  19. E-cigarette advertisements, and associations with the use of e-cigarettes and disapproval or quitting of smoking: Findings from the International Tobacco Control (ITC) Netherlands Survey.

    Science.gov (United States)

    Nagelhout, Gera E; Heijndijk, Suzanne M; Cummings, K Michael; Willemsen, Marc C; van den Putte, Bas; Heckman, Bryan W; Hummel, Karin; de Vries, Hein; Hammond, David; Borland, Ron

    2016-03-01

    Much attention has been directed towards the possible effects of e-cigarette advertisements on adolescent never smokers. However, e-cigarette advertising may also influence perceptions and behaviours of adult smokers. The aim of our study was to examine whether noticing e-cigarette advertisements is associated with current use of e-cigarettes, disapproval of smoking, quit smoking attempts, and quit smoking success. We used longitudinal data from two survey waves of the ITC Netherlands Survey among smokers aged 16 years and older (n=1198). Respondents were asked whether they noticed e-cigarettes being advertised on television, on the radio, and in newspapers or magazines in the previous 6 months. There was a significant increase in noticing e-cigarette advertisements between 2013 (13.3%) and 2014 (36.0%), across all media. The largest increase was for television advertisements. There was also a substantial increase in current use of e-cigarettes (from 3.1% to 13.3%), but this was not related to noticing advertisements in traditional media (OR=0.99, p=0.937). Noticing advertisements was bivariately associated with more disapproval of smoking (Beta=0.05, p=0.019) and with a higher likelihood of attempting to quit smoking (OR=1.37, p=0.038), but these associations did not reach significance in multivariate analyses. There was no significant association between noticing advertisements and quit smoking success in either the bivariate or multivariate regression analysis (OR=0.92, p=0.807). Noticing e-cigarette advertisements increased sharply in the Netherlands between 2013 and 2014 along with increased e-cigarette use, but the two appear unrelated. The advertisements did not seem to have adverse effects on disapproval of smoking and smoking cessation. Copyright © 2015 Elsevier B.V. All rights reserved.

  20. Noticing e-cigarette advertisements and associations with use of e-cigarettes, disapproval of smoking, and quitting smoking. Findings from the International Tobacco Control (ITC) Netherlands Survey

    Science.gov (United States)

    Heijndijk, Suzanne M.; Cummings, K. Michael; Willemsen, Marc C.; van den Putte, Bas; Heckman, Bryan W.; Hummel, Karin; de Vries, Hein; Hammond, David; Borland, Ron

    2016-01-01

    Background Much attention has been directed towards the possible effects of e-cigarette advertisements on adolescent never smokers. However, e-cigarette advertising may also influence perceptions and behaviors of adult smokers. The aim of our study was to examine whether noticing e-cigarette advertisements is associated with current use of e-cigarettes, disapproval of smoking, quit smoking attempts, and quit smoking success. Methods We used longitudinal data from two survey waves of the ITC Netherlands Survey among smokers aged 16 years and older (n=1198). Respondents were asked whether they noticed e-cigarettes being advertised on television, on the radio, and in newspapers or magazines in the previous 6 months. Results There was a significant increase in noticing e-cigarette advertisements between 2013 (13.3%) and 2014 (36.0%), across all media. The largest increase was for television advertisements. There was also a substantial increase in current use of e-cigarettes (from 3.1% to 13.3%), but this was not related to noticing advertisements in traditional media (OR=0.99, p=0.937). Noticing advertisements was bivariately associated with more disapproval of smoking (Beta=0.05, p=0.019) and with a higher likelihood of attempting to quit smoking (OR=1.37, p=0.038), but these associations did not reach significance in multivariate analyses. There was no significant association between noticing advertisements and quit smoking success in either the bivariate or multivariate regression analysis (OR=0.92, p=0.807). Conclusion Noticing e-cigarette advertisements increased sharply in the Netherlands between 2013 and 2014 along with increased e-cigarette use, but the two appear unrelated. The advertisements did not seem to have adverse effects on disapproval of smoking and smoking cessation. PMID:26818084

  1. Seminar on Usher's Syndrome: Proceedings.

    Science.gov (United States)

    Rochester School for the Deaf, NY.

    Summarized are the presentation of M. Vernon and the Comments of primary panelists from a seminar on Usher's Syndrome, a genetic disease involving congenital deafness and progressive loss of vision due to retinitis pigmentosa. The following topics are addressed: genetics today, nature of Usher's Syndrome, symptoms, prevalence, lay diagnosis for…

  2. Food and beverage advertising on children's web sites.

    Science.gov (United States)

    Ustjanauskas, A E; Harris, J L; Schwartz, M B

    2014-10-01

    Food marketing contributes to childhood obesity. Food companies commonly place display advertising on children's web sites, but few studies have investigated this form of advertising. Document the number of food and beverage display advertisements viewed on popular children's web sites, nutritional quality of advertised brands and proportion of advertising approved by food companies as healthier dietary choices for child-directed advertising. Syndicated Internet exposure data identified popular children's web sites and food advertisements viewed on these web sites from July 2009 through June 2010. Advertisements were classified according to food category and companies' participation in food industry self-regulation. The percent of advertisements meeting government-proposed nutrition standards was calculated. 3.4 billion food advertisements appeared on popular children's web sites; 83% on just four web sites. Breakfast cereals and fast food were advertised most often (64% of ads). Most ads (74%) promoted brands approved by companies for child-directed advertising, but 84% advertised products that were high in fat, sugar and/or sodium. Ads for foods designated by companies as healthier dietary choices appropriate for child-directed advertising were least likely to meet independent nutrition standards. Most foods advertised on popular children's web sites do not meet independent nutrition standards. Further improvements to industry self-regulation are required. © 2013 The Authors. Pediatric Obesity © 2013 International Association for the Study of Obesity.

  3. Modeling Newspaper Advertising

    Science.gov (United States)

    Harper, Joseph; And Others

    1978-01-01

    Presents a mathematical model for simulating a newspaper financial system. Includes the effects of advertising and circulation for predicting advertising linage as a function of population, income, and advertising rate. (RL)

  4. On Language Characteristics and Translation Skills of Advertising Text

    Institute of Scientific and Technical Information of China (English)

    陈迎亚

    2012-01-01

    Under the situation of economic globalization today, the internationalization of advertising is becoming more and more obvious. All enterprises in all countries are meeting the same international, global problem, the problem of advertising translation. When dealing with advertising translation, we should take full account of language habits and cultural background of target customers. Therefore, it turns out to be important that we should be familiar with the language characteristics and translation skills of English advertisements. In this paper, I will introduce the language characteristics of English advertisements from three aspects of words, syntax and rhetorical devices, and introduce skills of advertising translation.

  5. Humour in advertisement

    OpenAIRE

    Melounová, Lenka

    2016-01-01

    The Bachelor Thesis Humour in advertisement is focused on creating humorous advertisements. The Thesis is divided into theoretical and practical part. The theoretical part is about advertisement, psychology of advertisement, emotions and emotional appeals that are used in advertising, primarily appeal humour. The practical part includes analysis of the survey focused on the effectiveness of humour in advertisements, analysis of selected campaign and the results of own survey.

  6. Reported exposure to E-cigarette advertising and promotion in different regulatory environments: Findings from the International Tobacco Control Four Country (ITC-4C) Survey.

    Science.gov (United States)

    Wadsworth, E; McNeill, A; Li, L; Hammond, D; Thrasher, J F; Yong, H-H; Cummings, K M; Fong, G T; Hitchman, S C

    2018-07-01

    Electronic cigarette (e-cigarette) advertising regulations differ across countries. This study examines how differences in e-cigarette advertising regulations influence exposure to e-cigarette advertising, and perceptions about what participants had seen and read about e-cigarettes. Data come from the ITC Four Country Survey (Canada [CA], United States [US], Australia [AU] and United Kingdom [UK]) carried out between August 2013 and March 2015 (n = 3460). In 2014, AU and CA had laws prohibiting the retail sale of e-cigarettes containing nicotine while the US and UK had no restrictions, although a voluntary agreement restricting advertising in the UK was introduced during fieldwork. Smokers and ex-smokers were asked whether in the last six months they had noticed e-cigarettes advertisements and received free samples/special offers (promotion), and about their perceptions (positive or otherwise) of what they had seen or read about e-cigarettes. Data were analyzed in 2017. US and UK participants were more likely to report that they had noticed e-cigarette advertisements and received promotions compared to CA or AU participants. For TV and radio advertisements, reported exposure was higher in US compared to UK. For all types of advertisements, reported exposure was higher in CA than AU. Overall, nearly half of AU (44.0%) and UK (47.8%) participants perceived everything they had seen and read about e-cigarettes to be positive, with no significant differences between AU and UK. Participants in countries with permissive e-cigarette advertising restrictions and less restrictive e-cigarette regulations were more likely to notice advertisements than participants in countries with more restrictive e-cigarette regulations. Copyright © 2018 Elsevier Inc. All rights reserved.

  7. Malaysia/Singapore: Where Asian Cultures Meet. Participants' Papers. Fulbright-Hays Seminars Abroad Program, 2001 (Malaysia and Singapore).

    Science.gov (United States)

    Malaysian-American Commission on Educational Exchange, Kuala Lumpur.

    The general objective of the Fulbright-Hays Seminars Abroad Program is to help U.S. educators enhance their international understanding and increase their knowledge of the people and culture of other countries. This particular program offered participants an overview of life in Malaysia and Singapore through seminars and other activities.…

  8. Food/Hunger Macro-Analysis Seminar. A Do-It-Yourself Manual for College Courses and Action Groups.

    Science.gov (United States)

    Moyer, William; Thorne, Erika

    This guide describes a fifteen-week macro-analysis seminar about food production, distribution, and consumption on international, national, and local levels. The macro-analysis approach emphasizes the interrelatedness of all parts of the food/hunger issue; therefore the seminar also addresses escalating military expenditures, widening poverty, and…

  9. 3rd international swarm seminar. Proceedings

    International Nuclear Information System (INIS)

    Lindinger, W.; Villinger, H.; Federer, W.

    1983-01-01

    47 papers on various problems of ion physics have been presented. The session headings are 1) recombination and electron attachment 2) transport of electrons in gases and liquids 3) swarm studies on collisions of metastable and on collisions of Rydberg atoms 4) ion neutral-interactions 5) ion transport in gases 6) applied aspects of swarm studies. (G.Q.)

  10. Gravitation Waves seminar

    CERN Multimedia

    CERN. Geneva HR-RFA

    2006-01-01

    We will present a brief introduction to the physics of gravitational waves and their properties. We will review potential astrophysical sources of gravitational waves, and the physics and astrophysics that can be learned from their study. We will survey the techniques and technologies for detecting gravitational waves for the first time, including bar detectors and broadband interferometers, and give a brief status report on the international search effort.

  11. Nordic Seminar on Waste Problems in Russia

    International Nuclear Information System (INIS)

    Sneve, Malgorzata Karpow

    1999-01-01

    This presentation describes a Nordic seminar held in 1998 that focused on radioactive waste disposal in Northwest Russia and that gave special attention to a repository which planned on Novaya Zemlya. The existing plans originated in a programme formulated by the Russian Federation for the period 1996-2005 and titled The Federal Programme: The Management of Radioactive Waste and Spent Nuclear Fuel - Treatment and Final Disposal. The sea around Novaya Zemlya is important to the fishery industry in both Norway and Russia. And there is great Norwegian concern about the vulnerable Arctic environment. Geological conditions are of course crucial to waste disposal, and according to Russian experts, the permafrost bedrock on Novaya Zemlya will provide added safety. Permafrost is a source of a major complex of uncertainties, but there is Western expertise available that might provide international assessment of the construction plans

  12. CONFERENCE NOTE: Comité Consultatif pour la Masse et les grandeurs apparentées (CCM), High Pressure and Medium Pressure Working Groups, Second International Seminar on Pressure Metrology from 1 kPa to 1 GPa

    Science.gov (United States)

    1992-01-01

    The seminar will be held from 2 to 4 June 1993, preceding the next meeting of the CCM, at the Laboratoire National d'Essais (LNE), 1 rue Gaston Boissier, 75015 Paris, France. Scope of the Seminar The purpose of the seminar is to review the state of the art of pressure measurements in the 1 kPa to 1 GPa range and to present original and innovative contributions from standards laboratories and industry. Main Topics The seminar will be organized in six sessions as follows: Liquid-column manometers Piston gauge pressure standards Properties of liquids and gases relevant to pressure metrology Pressure transducers and transfer standards Pressure standard comparison (methods and results) Dynamic pressure measurements. Each topic will be introduced by a review paper presented by a session chairman. A final session, coordinated by Dr G F Molinar (IMGC), Chairman of the CCM High Pressure Working Group, and Dr P Stuart (NPL), Chairman of the CCM Medium Pressure Working Group, will deal with: Actual limits of accuracy of static pressure measurements in fluid media Fundamental problems in pressure metrology between I kPa and 1 GPa. Call for Papers Papers should be prepared for oral presentation and will be refereed by the session chairmen. The Proceedings will be published as a special issue of Metrologia. Papers should be written according to the instructions for authors printed on the inside back cover of this journal. A one-page abstract should be sent to Dr Molinar at the IMGC, to arrive before 31 January 1993. A participation fee of 900 FFr (175 US) will be charged. This will cover general expenses and a copy of the Proceedings. Hotel reservations, meals and transport are not included. Organizers For further information please contact: 1993 CCM Pressure Seminar, Dr G F Molinar, Istituto di Metrologia "G Colonnetti", Strada delle Cacce 73, 1-10135 Torino, Italy telephone (39) 11 39771; telex 212209 IMGCTO-I; fax (39) 11 346761. Contact at the LNE: J C Legras, telephone (33

  13. Radiology seminars using teaching kits

    International Nuclear Information System (INIS)

    Munro, T.G.

    1989-01-01

    Clinco-radiological seminars are an effective method of teaching medical students. However, in busy departments it is often difficult to provide enough radiologists for small group instruction. This can be facilitated by the use of prepared teaching kits. Each kit contains a set of duplicated films and a syllabus which gives a short clinical history for each patient and a series of questions to be used to direct the discussion. Each diagnostic problem is chosen to demonstrate core material. We have been using these teaching kits for organ system teaching in the preclerkship year. Teaching kits offer several advantages. They make it easier to recruit seminar leaders through efficient use of their time. The use of duplicated films and a syllabus ensures that all students cover the same material. The syllabus can be used to generate examination questions for reinforcement of important concepts. The kits are also available to students to review alone and can be readily updated as required

  14. Technical Training seminar: Texas Instruments

    CERN Multimedia

    2006-01-01

    Monday 6 November TECHNICAL TRAINING SEMINAR 14:00 to 17:30 - Training Centre Auditorium (bldg. 593) Texas Instruments Technical Seminar Michael Scholtholt, Field Application Engineer / TEXAS INSTRUMENTS (US, D, CH) POWER - A short approach to Texas Instruments power products Voltage mode vs. current mode control Differentiating DC/DC converters by analyzing control and compensation schemes: line / load regulation, transient response, BOM, board space, ease-of-use Introduction to the SWIFT software FPGA + CPLD power solutions WIRELESS / CHIPCON Decision criteria when choosing a RF platform Introduction to Texas Instruments wireless products: standardized platforms proprietary platforms ( 2.4 GHz / sub 1 GHz) development tools Antenna design: example for 2.4 GHz questions, discussion Industrial partners: Robert Medioni, François Caloz / Spoerle Electronic, CH-1440 Montagny (VD), Switzerland Phone: +41 24 447 0137, email: RMedioni@spoerle.com, http://www.spoerle.com Language: English. Free s...

  15. Technical Training: Technical Training Seminar

    CERN Multimedia

    2004-01-01

    TECHNICAL TRAINING Monique Duval tel. 74924 technical.training@cern.ch Monday 9 February 2004 From 10:00 to 12:00 - IT Auditorium - bldg. 31, 3rd floor ANSOFT High-Frequency Seminar David Prestaux, Application Engineer, ANSOFT F-78535 BUC, France This Technical Training seminar will present two Ansoft application products: Ansoft HFSS and Ansoft Designer. Ansoft HFSS makes use of the Finite Element Method (FEM) to calculate field solutions from first principles. It can accurately predict all high-frequency behaviours such as dispersion, mode conversion, and losses due to materials and radiation. Ansoft Designer is a suite of design tools to fully integrate high-frequency, physics-based electromagnetic simulations into a seamless system-level simulation environment. Ansoft Designer uses a simple interface to give complete control over every design task, by a method allowing multiple solvers, Solver on Demand. • Introduction • Overview of the Ansoft Total solution • Ansoft HFSS 9...

  16. Advertising Psychology – The Blog Seminar”

    Directory of Open Access Journals (Sweden)

    Björn Badura

    2014-12-01

    Full Text Available The aim of the web-based course “Advertising Psychology – The Blog Seminar” was to offer a contemporary teaching design using typical Web 2.0 characteristics such as comments, discussions and social media integration which covers facebook and Twitter support, as nowadays, this is a common part of students’ everyday life. This weblog (blog-based seminar for Advertising Psychology was set up in order to make the course accessible to students from different campuses in the Ruhr metropolitan area. The technical aspect of the open-source content management system Drupal 6.0 and the didactical course structure, based on Merrill’s five first principles of instruction, are introduced. To date, this blog seminar has been conducted three times with a total of 84 participants, who were asked to rate the course according to the benefits of different didactical elements and with regard to Kirkpatrick’s levels of evaluation model. This model covers a reactions such as reported enjoyment, perceived usefulness and perceived difficulty, and b effects on learning through the subjectively reported increase in knowledge and attitude towards the seminar. Overall, the blog seminar was evaluated very positively and can be considered as providing support for achieving the learning objectives. However, a successful blended learning approach should always be tailored to the learning contents and the environment.

  17. Technical Training: Technical Training Seminar

    CERN Multimedia

    2004-01-01

    Tuesday 30 March TECHNICAL TRAINING SEMINAR From 9:00 to 12:00 and from 13:00 to 16:00 hrs - Council Chamber, Salle B, Salle des Pas Perdus National Instruments (NI) on Tour 2004 Claudia Jüngel, Evrem Yarkin, Joel Clerc, Hervé Baour / NATIONAL INSTRUMENTS The special event NI on Tour 2004, run in Germany, Austria and Switzerland, will be at CERN on March 30. Technical seminars and free introductory courses will be offered all day long in the Council Chamber, Salle B, and Salle des Pas Perdus (buildings 61 and 503). Technical conferences: 09:00 - 12:00 Data acquisition systems on PCs. Industrial measurement and control techniques. 13:00 - 16:00 Advanced LabVIEW software and PXI instrumentation. Measuring instruments and system components for teststand automation. Introductory courses: 09:00 - 12:00 DIAdem: Data analysis and presentation 13:00 - 16:00 Data acquisition with LabVIEW Language: English and French Free special seminar. Registration is recommended with National Instruments Switzerland (please sp...

  18. Technical Training: Technical Training Seminar

    CERN Multimedia

    2004-01-01

    Tuesday 30 March TECHNICAL TRAINING SEMINAR From 9:00 to 12:00 and from 13:00 to 16:00 hrs - Council Chamber, Salle B, Salle des Pas Perdus National Instruments (NI) on Tour 2004 Claudia Jüngel, Evrem Yarkin, Joel Clerc, Hervé Baour / NATIONAL INSTRUMENTS The special event NI on Tour 2004, run in Germany, Austria and Switzerland, will be at CERN on March 30. Technical seminars and free introductory courses will be offered all day long in the Council Chamber, Salle B, and Salle des Pas Perdus (buildings 61 and 503). Technical conferences: 09:00 - 12:00 Data acquisition systems on PCs. Industrial measurement and control techniques. 13:00 - 16:00 Advanced LabVIEW software and PXI instrumentation. Measuring instruments and system components for teststand automation. Introductory courses: 09:00 - 12:00 DIAdem: Data analysis and presentation 13:00 - 16:00 Data acquisition with LabVIEW Language: English and French Free special seminar. Registration is recommended with National Instruments Swi...

  19. Advertising on the Internet.

    Science.gov (United States)

    Jugenheimer, Donald W.

    1996-01-01

    States that although many advertisers have intentions of utilizing the Internet for advertising, which can provide specific audience targeting and buyer/seller interactivity, few have been successful. Explains advantages and disadvantages of using the Internet for advertising purposes. Cites special problems with Internet advertising and successes…

  20. Pun in Beverage Advertisements

    Institute of Scientific and Technical Information of China (English)

    Meng; Yan

    2015-01-01

    Accompanied with the widespread commerce,the advertisement translation unavoidably will be a hot spot again.This paper will discuss usage and translation of pun in the advertisement translation.It will explain the definition of advertisement as well as pun and then give examples about the usage of pun in advertisement.

  1. Pun in Beverage Advertisements

    Institute of Scientific and Technical Information of China (English)

    Technology Sichuan

    2015-01-01

    Accompanied with the widespread commerce,the advertisement translation unavoidably will be a hot spot again. This paper will discuss usage and translation of pun in the advertisement translation.It will explain the definition of advertisement as well as pun and then give examples about the usage of pun in advertisement.

  2. Proceedings of 2012 JAEA/KAERI joint seminar on advanced irradiation and PIE technologies

    International Nuclear Information System (INIS)

    Ishihara, Masahiro; Ishitsuka, Etsuo; Suzuki, Masahide

    2012-12-01

    Under the 'Arrangement for Corporation in the field of peaceful uses of Nuclear Energy between the Japan Atomic Energy Agency (JAEA) and the Korean Atomic Energy Research Institute (KAERI)', the 2012 JAEA/KAERI Joint Seminar on Advanced Irradiation and PIE (post-irradiation examination) Technologies has been held at Mito, Japan from March 28 to 30, 2012. This triennial seminar is the seventh in series of bilateral exchange of irradiation and PIE technologies and research reactor management. Since the first joint seminar on the PIE Technology between JAERI (Japan Atomic Energy Research Institute, former agency of JAEA) and KAERI was held at JAERI Oarai Research Institute, Japan in 1992, the international cooperation program between JAEA and KAERI has been actively carried out in the field of neutron irradiation. At the fifth seminar in 2005 and sixth in 2008, the irradiation technology and the research reactor management fields were included, respectively, to the joint seminar, and it covers whole areas of irradiation using research reactors. In this seminar total 37 presentations were made in three technical sessions, which are 'research reactor management', 'advanced irradiation technology' and 'post-irradiation examination technology', and active information exchange was done among participants. Papers or manuscripts presented in the 2012 JAEA/KAERI Joint Seminar on Advanced Irradiation and PIE Technologies are contained in the proceedings. (author)

  3. The Effectiveness of Tobacco Marketing Regulations on Reducing Smokers’ Exposure to Advertising and Promotion: Findings from the International Tobacco Control (ITC) Four Country Survey

    OpenAIRE

    Kasza, Karin A.; Hyland, Andrew J.; Brown, Abraham; Siahpush, Mohammad; Yong, Hua-Hie; McNeill, Ann D.; Li, Lin; Cummings, K. Michael

    2011-01-01

    Exposure to tobacco product marketing promotes the initiation, continuation, and reuptake of cigarette smoking and as a result the World Health Organization Framework Convention on Tobacco Control (WHO FCTC) has called upon member Parties to enact comprehensive bans on tobacco advertising and promotion. This study examines the immediate and long term effectiveness of advertising restrictions enacted in different countries on exposure to different forms of product marketing, and examines diffe...

  4. Search as Learning (Dagstuhl Seminar 17092)

    OpenAIRE

    Collins-Thompson, Kevyn; Hansen, Preben; Hauff, Claudia

    2017-01-01

    This report describes the program and the results of Dagstuhl Seminar 17092 "Search as Learning", which brought together 26 researchers from diverse research backgrounds. The motivation for the seminar stems from the fact that modern Web search engines are largely engineered and optimized to fulfill lookup tasks instead of complex search tasks. The latter though are an essential component of information discovery and learning. The 3-day seminar started with four perspective talks, providing f...

  5. Misleading Advertising in Duopoly

    OpenAIRE

    Keisuke Hattori; Keisaku Higashida

    2011-01-01

    This paper builds a model of strategic misleading advertising in duopolistic markets with horizontal product differentiation and advertising externality between firms. We investigate the effects of regulating misinformation on market competition, behaviour of firms, and social welfare. We show that the degree of advertising externality and the magnitude of advertising costs are crucial for determining the welfare effects of several regulations, including prohibiting misleading advertising, ed...

  6. Advertisement without Ethical Principles?

    OpenAIRE

    Wojciech Słomski

    2007-01-01

    The article replies to the question, whether the advertisement can exist without ethical principles or ethics should be the basis of the advertisement. One can say that the ethical opinion of the advertisement does not depend on content and the form of advertising content exclusively, but also on recipientís consciousness. The advertisement appeals to the emotions more than to the intellect, thus restricting the area of conscious and based on rational premises choice, so it is morally bad. It...

  7. INTERNET ADVERTISING: A PRIMER

    OpenAIRE

    Matthew N. O. Sadiku*, Shumon Alam, Sarhan M. Musa

    2017-01-01

    Internet advertising (IA) is using the Internet to market products and services to a large audience. In the current era of Internet commerce, companies have chosen to use Internet advertising and the trend is irreversible. The goal of Internet advertising is to drive customers to your website. Understanding some key concepts of Internet advertising is crucial to creating a strategy that will suit one’s business. This paper provides a brief introduction to Internet or online advertising.

  8. Advertisement without Ethical Principles?

    Directory of Open Access Journals (Sweden)

    Wojciech Słomski

    2007-10-01

    Full Text Available The article replies to the question, whether the advertisement can exist without ethical principles or ethics should be the basis of the advertisement. One can say that the ethical opinion of the advertisement does not depend on content and the form of advertising content exclusively, but also on recipients consciousness. The advertisement appeals to the emotions more than to the intellect, thus restricting the area of conscious and based on rational premises choice, so it is morally bad. It is not that the moral evil immanently underlines the advertisement, but it concerns the mechanisms which cause that the advertisement turns out to be effective. The only admissible form of the advertisement would be the reliable full information about the advantages and flaws of the concrete advertised product. The only admissible form of the advertisement would be the reliable full information about the advantages and defects of the concrete advertised product. The most serious difficulty connected with the ethical opinion of the advertisement is the fact that the advertisement is the indispensable link of the present economy, and everyone who accepts the free market and perceives the positives of the economic growth, should also accept the advertisement. The advertisement constitutes the element of the economic activity, so in consequence the responsibility first of all lies with enterprises for its far-reaching results.

  9. FY 2000 report on the promotion projects by Research Institute of Innovative Technology for the Earth. Proceedings of the international seminar (Reports presented to the international forum held by RITE); 2000 nendo chikyu kankyo sangyo gijutsu kaihatsu suishihn jigyo kokusai seminar shiryo. RITE chikyu kankyo kokusai forum hokokusho

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    2001-03-01

    Research Institute of Innovative Technology for the Earth (RITE) has been inviting creative, advanced research projects still in the early stage on an international scale to raise the research seeds for global environment preservation, and promoting the selected themes. The organization has invited the domestic authorities and researchers for the research projects selected from abroad as the good projects in the areas of biology and chemistry, to hold the international forum in March 2001. The keynote lecture in the area of biology addresses the latest researches on plant and life science, stressing how the researches contribute to global environmental problems. The keynote lecture in the area of chemistry addresses possibility of establishment of energy resource cycles utilizing the natural force of the earth. The last lecture introduces the research results by the environmental catalyst research group of RITE. The forum has animated questions and answers in the lectures selected as the good research projects. (NEDO)

  10. Proceedings of 2008 KAERI/JAEA joint seminar on advanced irradiation and PIE technologies

    International Nuclear Information System (INIS)

    Ryu, Woo-Seog; Ishihara, Masahiro

    2008-12-01

    Under the Arrangement for Cooperation in the field of peaceful uses of Nuclear Energy between the Korea Atomic Energy Research Institute (KAERI) and the Japan Atomic Energy Agency (JAEA), the 2008 KAERI-JAEA Joint Seminar on Advanced Irradiation and PIE (post-irradiation examination) Technologies has been held at KAERI in Daejeon, Korea, from November 5 to 7, 2008. This seminar was organized by the PIE and Radwaste Division, Research Reactor Engineering Division, and HANARO Management Division in KAERI. It was also the first time to hold the seminar under the agreement signed September 4, 2008. This triennial seminar is the sixth in series of bilateral exchange of irradiation technologies. Since the first joint seminar on Post Irradiation Examination Technology between JAERI and KAERI held at JAERI Oarai center, Japan in 1992, it has been a good model of international cooperation program between KAERI and JAEA in the field of neutron irradiation uses. At the fifth seminar in 2005, irradiation technology field was included to the joint seminar, moreover in this time it is expanded to the research reactor management field for covering whole areas of irradiation using in research reactors. The seminar was divided into three technical sessions; the sessions addressed the general topics of 'research reactor management', 'advanced irradiation technology' and 'post-irradiation examination technology'. Total 46 presentations were made, and active information exchange was done among participants. This proceeding is containing the papers or manuscripts presented in the 2008 KAERI-JAEA Joint Seminar on Advanced Irradiation and PIE Technologies. The 46 of the presented papers indexed individually. (J.P.N.)

  11. The Changing Academic Profession in Asia: The Formation, Work, Academic Productivity, and Internationalization of the Academy. Report of the International Conference on the Changing Academic Profession Project, 2014. RIHE International Seminar Reports. No. 22

    Science.gov (United States)

    Research Institute for Higher Education, Hiroshima University, 2015

    2015-01-01

    The International Conference on the Changing Academic Profession Project convened in Hiroshima City, Japan, January 24-25, 2014. It was jointly hosted by the Research Institutes of Higher Education at Hiroshima and Kurashiki Sakuyo Universities. The theme of the conference was "The Changing Academic Profession in Asia: The Formation, Work,…

  12. When advertising turns "cheeky"!

    Science.gov (United States)

    Burkitt, Jennifer A; Saucier, Deborah M; Thomas, Nicole A; Ehresman, Crystal

    2006-05-01

    Portraits typically exhibit leftward posing biases, with people showing more of their left cheek than their right. The current study investigated posing biases in print advertising to determine whether the product advertised affects the posing bias. As the posing bias may be decreasing over time, we also investigated changes in posing biases over a span of more than 100 years. The current investigation coded 2664 advertisements from two time periods; advertisements were coded for target group of advertisement (men, women, both) and posing bias (rightward, leftward, or central). Unlike other studies that typically observe a leftward posing bias, print advertisements exhibit a rightward posing bias, regardless of time-frame. Thus, print advertisements differ greatly from portraits, which may relate to the purpose of advertisements and the role of attractiveness in advertising.

  13. Pharmaceutical Advertising and Medicare Part D

    Science.gov (United States)

    Lakdawalla, Darius; Sood, Neeraj; Gu, Qian

    2013-01-01

    We explore how and to what extent prescription drug insurance expansions affects incentives for pharmaceutical advertising. When insurance expansions make markets more profitable, firms respond by boosting advertising. Theory suggests this effect will be magnified in the least competitive drug classes, where firms internalize a larger share of the benefits from advertising. Empirically, we find that the implementation of Part D coincides with a 14% to 19% increase in total advertising expenditures. This effect is indeed concentrated in the least competitive drug classes. The additional advertising raised utilization among non-elderly patients outside the Part D program by about 3.6%. This is roughly half of the direct utilization effect of Part D on elderly beneficiaries. The results suggest the presence of considerable spillover effects from publicly subsidized prescription drug insurance on the utilization and welfare of consumers outside the program. PMID:24308884

  14. Ethics in medical information and advertising.

    Science.gov (United States)

    Serour, G I; Dickens, B M

    2004-05-01

    This article presents findings and recommendations of an international conference held in Cairo, Egypt in 2003 concerning issues of ethical practice in how information is provided to and by medical practitioners. Professional advertising to practitioners and the public is necessary, but should exclude misrepresentation of qualifications, resources, and authorship of research papers. Medical institutions are responsible for how staff members present themselves, and their institutions. Medical associations, both governmental licensing authorities and voluntary societies, have powers and responsibilities to monitor professional advertisement to defend the public interest against deception. Medical journals bear duties to ensure authenticity of authorship and integrity in published papers, and the scientific basis of commercial advertisers' claims. A mounting concern is authors' conflict of interest. Mass newsmedia must ensure accuracy and proportionality in reporting scientific developments, and product manufacturers must observe truth in advertising, particularly in Direct-to-Consumer advertising. Consumer protection by government agencies is a continuing responsibility.

  15. Pharmaceutical advertising and Medicare Part D.

    Science.gov (United States)

    Lakdawalla, Darius; Sood, Neeraj; Gu, Qian

    2013-12-01

    We explore how and to what extent prescription drug insurance expansions affect incentives for pharmaceutical advertising. When insurance expansions make markets more profitable, firms respond by boosting advertising. Theory suggests this effect will be magnified in the least competitive drug classes, where firms internalize a larger share of the benefits from advertising. Empirically, we find that the implementation of Part D coincides with a 14-19% increase in total advertising expenditures. This effect is indeed concentrated in the least competitive drug classes. The additional advertising raised utilization among non-elderly patients outside the Part D program by about 3.6%. This is roughly half of the direct utilization effect of Part D on elderly beneficiaries. The results suggest the presence of considerable spillover effects from publicly subsidized prescription drug insurance on the utilization and welfare of consumers outside the program. Copyright © 2013 Elsevier B.V. All rights reserved.

  16. 33. MPA seminar 2007. Proceedings; 33. MPA Seminar 2007. Vortraege

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    2007-07-01

    In a single PDF file, the CD-ROM contains all papers presented at the 33. MPA Seminar in Stuttgart. Subjects: Life management of nuclear facilities: Materials, integrity analysis, fracture mechanics; Behaviour of welds; Material development and qualification for power plants with enhanced steam parameters; monitoring concepts (e.g. state monitoring of components, test concepts); Design of pipelines with flanged joints; Assembly and joining technology for flanged joints; Non-destructive testing in plant engineering; Materials for new nuclear reactors. Many of the papers are available as separate items in this database. [German] In einer einzigen PDF-Datei sind auf der CD-ROM alle Vortraege enthalten, die auf dem 33. MPA-Seminar in Stuttgart gehalten wurden. Die Themenschwerpunkte sind: Lebensdauermanagement kerntechnischer Anlagen - Werkstoffverhalten, Integritaetsanalyse, Bruchmechanik; Verhalten von Schweissverbindungen; Werkstoffentwicklung und -qualifizierung fuer Kraftwerke mit erhoehten Dampfparametern; Ueberwachungskonzepte (z.B. Zustandsueberwachung von Komponenten, Pruefkonzepte); Auslegung von Rohrleitungen mit Flanschverbindungen; Montage- und Dichtungstechnik fuer Flanschverbindungen; Zerstoerungsfreie Pruefung in der Anlagentechnik; Werkstoffe fuer neue Kernreaktoren. Ein grosser Teil der Vortraege wurde separat aufgenommen.

  17. Israel Seminar 2001-2002

    CERN Document Server

    Schechtman, Gideon

    2003-01-01

    The proceedings of the Israeli GAFA seminar on Geometric Aspect of Functional Analysis during the years 2001-2002 follow the long tradition of the previous volumes. They continue to reflect the general trends of the Theory. Several papers deal with the slicing problem and its relatives. Some deal with the concentration phenomenon and related topics. In many of the papers there is a deep interplay between Probability and Convexity. The volume contains also a profound study on approximating convex sets by randomly chosen polytopes and its relation to floating bodies, an important subject in Classical Convexity Theory. All the papers of this collection are original research papers.

  18. A seminar on graph theory

    CERN Document Server

    Harary, Frank

    2015-01-01

    Presented in 1962-63 by experts at University College, London, these lectures offer a variety of perspectives on graph theory. Although the opening chapters form a coherent body of graph theoretic concepts, this volume is not a text on the subject but rather an introduction to the extensive literature of graph theory. The seminar's topics are geared toward advanced undergraduate students of mathematics.Lectures by this volume's editor, Frank Harary, include ""Some Theorems and Concepts of Graph Theory,"" ""Topological Concepts in Graph Theory,"" ""Graphical Reconstruction,"" and other introduc

  19. Israel Seminar 1996–2000

    CERN Document Server

    Schechtman, Gideon

    2000-01-01

    This volume of original research papers from the Israeli GAFA seminar during the years 1996-2000 not only reports on more traditional directions of Geometric Functional Analysis, but also reflects on some of the recent new trends in Banach Space Theory and related topics. These include the tighter connection with convexity and the resulting added emphasis on convex bodies that are not necessarily centrally symmetric, and the treatment of bodies which have only very weak convex-like structure. Another topic represented here is the use of new probabilistic tools; in particular transportation of measure methods and new inequalities emerging from Poincaré-like inequalities.

  20. The advertising strategies

    Institute of Scientific and Technical Information of China (English)

    YAKOUBI Mohamed Lamine

    2013-01-01

    We will try to demonstrate, through the display of the various advertising creation strategies and their evolution, how the advertising communication passed from of a vision or a strategy focused on the product, to a vision focused on the brand. The first advertising strategy that was applied by advertising agencies is the"Unique Selling Proposition";it focused only on the product advantages and its philosophy dominated the advertising world, throughout its various evolutions, till the nineties but this is without counting the introduction of the new advertising strategies that brought a more brand oriented philosophy to the ground.

  1. Proceedings of the third NUCEF seminar

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    1998-06-01

    The Third NUCEF Seminar was held at JAERI Tokai Establishment on 24 February 1998. This seminar was planned by researchers in JAERI for effective research promotion and cooperation, and researchers from both the inside and outside of JAERI presented one plenary session and 12 papers in the following three technical sessions: Criticality Safety, Reprocessing and Partitioning, and Radioactive Waste Management. (J.P.N.)

  2. The Linguistic Features of English Advertising and Translation Skills

    Institute of Scientific and Technical Information of China (English)

    Wang Xiuyun

    2017-01-01

    With the development of modern society, advertising can be seen as an indispensable strategy in a heated competition and it plays a more and more significant role for different companies and consumers. Advertisements not only help enterprises establish good images, but also provide consumers with different information. With the economic globalization, many companies launch products on the international market, not only limited on the domestic market alone. Consequently, advertising translation arouses a great attention. This paper states the linguistic features of English advertising and the skills for English Advertising Translation.

  3. Proposal and realization advertising campaign

    OpenAIRE

    RYCHLÁ, Marie

    2008-01-01

    The Bachelor Paper contains proposal and realization advertising campaign, including make charge for cost amount. The advertising campaign is made for chosen product of firm. Advertising campaign is planning by the medium of broadsheet and advertising on the Internet.

  4. An International Study of the Ability and Cost-Effectiveness of Advertising Methods to Facilitate Study Participant Self-Enrolment Into a Pilot Pharmacovigilance Study During Early Pregnancy.

    Science.gov (United States)

    Richardson, Jonathan Luke; Stephens, Sally; Thomas, Simon Hugh Lynton; Jamry-Dziurla, Anna; de Jong-van den Berg, Lolkje; Zetstra-van der Woude, Priscilla; Laursen, Maja; Hliva, Valerie; Mt-Isa, Shahrul; Bourke, Alison; Dreyer, Nancy A; Blackburn, Stella Cf

    2016-01-01

    Knowledge of the fetal effects of maternal medication use in pregnancy is often inadequate and current pregnancy pharmacovigilance (PV) surveillance methods have important limitations. Patient self-reporting may be able to mitigate some of these limitations, providing an adequately sized study sample can be recruited. To compare the ability and cost-effectiveness of several direct-to-participant advertising methods for the recruitment of pregnant participants into a study of self-reported gestational exposures and pregnancy outcomes. The Pharmacoepidemiological Research on Outcomes of Therapeutics by a European Consortium (PROTECT) pregnancy study is a non-interventional, prospective pilot study of self-reported medication use and obstetric outcomes provided by a cohort of pregnant women that was conducted in Denmark, the Netherlands, Poland, and the United Kingdom. Direct-to-participant advertisements were provided via websites, emails, leaflets, television, and social media platforms. Over a 70-week recruitment period direct-to-participant advertisements engaged 43,234 individuals with the study website or telephone system; 4.78% (2065/43,234) of which were successfully enrolled and provided study data. Of these 90.4% (1867/2065) were recruited via paid advertising methods, 23.0% (475/2065) of whom were in the first trimester of pregnancy. The overall costs per active recruited participant were lowest for email (€23.24) and website (€24.41) advertisements and highest for leaflet (€83.14) and television (€100.89). Website adverts were substantially superior in their ability to recruit participants during their first trimester of pregnancy (317/668, 47.5%) in comparison with other advertising methods (Padvertisement methods used and in their ability to recruit participants in early pregnancy. Recruitment of a pregnant cohort using direct-to-participant advertisement methods is feasible, but the total costs incurred are not insubstantial. Future research is

  5. FY 2000 report on the promotion projects by Research Institute of Innovative Technology for the Earth. Proceedings of the international seminar (Reports on photosynthetic CO2-assimilating enzymes by the international workshops); 2000 nendo chikyu kankyo sangyo gijutsu kaihatsu suishin jigyo kokusai seminar jigyo shiryo. Kogosei CO2 kotei koso kokusai workshop hokokusho

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    2001-03-01

    Described herein are the reports on photosynthetic CO2-assimilating enzymes, presented to the international symposium. These enzymes are important for assimilating CO2 in air, maintaining the environments and production of foods. For genes and proteins, the topics include diversification and function evolution of the RuBisCO (ribulose 1,5-bisphosphate carboxylase/oxygenase) in the natural environments, in particular in microorganisms. For activity regulation of PEPC, the topics include three-dimensional structures of PEPC and phosphorylation mechanisms and activity regulation therefor. For activity regulation of RuBisCO, the topics include post-translational activity of the enzymes (e.g., methylated enzyme); molecular regulation mechanisms involved in the biosynthesis and decomposition of RuBisCO; and activity regulation mechanisms in the chloroplast. For leaf photosynthesis and RuBisCO, the topics include importance of enzymes and involved in-vivo reaction steps for leaf photosynthesis CO2 assimilation reactions. For function of PEPC, the topics include the biochemically and molecular biologically necessary and sufficient conditions for the C4 mechanism as the special photosynthesis mechanism. For transgenic approaches, the topics include procedure for allowing the RuBisCO gene of a dissimilar organism to function in the tobacco chloroplast, and introduction of enzymes involved in the C4 photosynthesis pathway in C3 plants. (NEDO)

  6. FY 2000 report on the promotion projects by Research Institute of Innovative Technology for the Earth. Proceedings of the international seminar (Reports presented to the international workshop for selective oxidation catalysts); 2000 nendo chikyu kankyo sangyo gijutsu kaihatsu suishin jigyo kokusai seminar jigyo shiryo. Sentaku sanka shokubai kokusai workshop hokokusho

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    2001-03-01

    Described herein are the FY 2000 results of the international workshop for selective oxidation catalysts, promoted by RITE. The session of methane activation includes a comprehensive lecture on designs of selective alkane oxidation catalysts developed since the 1980s, describing the simplified catalyst design procedures and, at the same time, pointing out the vapor-phase reactions governing the overall reactions at high temperature. The session of alkane oxidation includes a lecture on oxidation of ethane into acrolein in the presence of a silica catalyst supporting isolated active sites, stressing necessity for controlling the vapor-phase reactions and importance of isolating the active sites. The session of crystalline materials includes a lecture on Ti-siting in Ti-containing molecular sieve and selective oxidation catalyst functions, concentrating discussion on oxidation with H{sub 2}O{sub 2} as the oxidant on TS-1. The session of engineering hybrid includes a lecture on catalytic partial oxidation of alkanes in millisecond reactors, describing that possibility of controlling the vapor-phase reactions in the presence of monolith, porous-plate catalysts in a reactor through which the reactant gases pass in a very short time, of the order of millisecond. (NEDO)

  7. Alcohol advertising and youth.

    Science.gov (United States)

    Saffer, Henry

    2002-03-01

    The question addressed in this review is whether aggregate alcohol advertising increases alcohol consumption among college students. Both the level of alcohol-related problems on college campuses and the level of alcohol advertising are high. Some researchers have concluded that the cultural myths and symbols used in alcohol advertisements have powerful meanings for college students and affect intentions to drink. There is, however, very little empirical evidence that alcohol advertising has any effect on actual alcohol consumption. The methods used in this review include a theoretical framework for evaluating the effects of advertising. This theory suggests that the marginal effect of advertising diminishes at high levels of advertising. Many prior empirical studies measured the effect of advertising at high levels of advertising and found no effect. Those studies that measure advertising at lower, more disaggregated levels have found an effect on consumption. The results of this review suggest that advertising does increase consumption. However, advertising cannot be reduced with limited bans, which are likely to result in substitution to other available media. Comprehensive bans on all forms of advertising and promotion can eliminate options for substitution and be potentially more effective in reducing consumption. In addition, there is an increasing body of literature that suggests that alcohol counteradvertising is effective in reducing the alcohol consumption of teenagers and young adults. These findings indicate that increased counteradvertising, rather than new advertising bans, appears to be the better choice for public policy. It is doubtful that the comprehensive advertising bans required to reduce advertising would ever receive much public support. New limited bans on alcohol advertising might also result in less alcohol counteradvertising. An important topic for future research is to identify the counteradvertising themes that are most effective with

  8. TECHNICAL TRAINING SEMINAR: National Instruments

    CERN Multimedia

    Monique Duval

    2004-01-01

    From 9:30 to 12:00 and from 13:00 to 16:00 hrs - Council Chamber, Salle B, Salle des Pas Perdus National Instruments (NI) on Tour 2004 Claudia Jüngel, Evrem Yarkin, Joel Clerc, Hervé Baour / NATIONAL INSTRUMENTS The special event NI on Tour 2004, run in Germany, Austria and Switzerland, will be at CERN on March 30. Technical seminars and free introductory courses will be offered all day long in the Council Chamber, Salle B, and Salle des Pas Perdus (buildings 61 and 503). Data acquisition systems on PCs, industrial measurement and control techniques, advanced LabVIEW software and PXI instrumentation, and system components for tests and automation will be presented. Walk-in courses will address DIAdem, LabVIEW and data acquisition. Language: English and French Free seminars and courses, no registration Organisers: Rolf Stampfli / IT-CO / 78102 & 160367 / Rolf.Stampfli@cern.ch Davide Vitè / HR-PMD-ATT / 75141 Davide.Vite@cern.ch For more information and the complete event programme, please visit the...

  9. Geneva University - Particle Physics Seminars

    CERN Multimedia

    Université de Genève

    2010-01-01

    GENEVA UNIVERSITY École de physique Département de physique nucléaire et corspusculaire 24, quai Ernest-Ansermet 1211 GENÈVE 4 Tél. (022) 379 62 73 Fax: (022) 379 69 92 Wednesday 13 October 2010 PARTICLE PHYSICS SEMINAR at 17.00 hrs – Stückelberg Auditorium Exotic hadrons, Light Higgs and Dark Forces at BABAR Dr. Bertrand Echenard / California Institute of Technology From spectroscopy to search new physics, B-factories have explored many exciting topics besides establishing CP-violation in B decays. We will review recent results on spectroscopy, exotic hadrons and search for light Higgs. Current searches for dark forces and GeV-scale dark matter particles will also be discussed. Information : http://dpnc.unige.ch/seminaire/annonce.html Organizer : G. Pasztor Wednesday 20 October 2010 PARTICLE PHYSICS SEMINAR at 17.00 hrs – Stückelberg Auditorium The MINOS Experiment, Results and Future Plans Pro...

  10. Newspaper Ideabook: Creative Advertising

    Science.gov (United States)

    Brasler, Wayne

    1977-01-01

    Offers suggestions to high school newspaper staffs for designing effective advertisements for local businesses and then selling them to the businesses. Notes that carefully planned advertisements can increase the appeal and value of a publication. (GW)

  11. Seminar

    African Journals Online (AJOL)

    abp

    8 mai 2015 ... 1Service de Rhumatologie, CHU Hassan II, Université Sidi Mohammed Ben Abdellah, Fès, Maroc. &Corresponding .... On note une élévation des marqueurs de formation osseuse: les phosphatases .... continue pendant 1 an.

  12. Seminar

    African Journals Online (AJOL)

    abp

    7 janv. 2013 ... L'incontinence anale est un handicap physique, psychique et social majeur qui a de nombreuses causes différentes .... Les outils les plus souvent utilisés dans ..... Incontinence Quality of Life Scale: quality of life instrument for.

  13. Seminar

    African Journals Online (AJOL)

    abp

    6 mai 2014 ... &Corresponding author: Wail Bouzoubaa, Service de Gynécologie Obstétrique II, CHU Hassan II, Fès, Maroc. Key words: ... le couple écho-mammographie a la recherche de multifocalité, multicentricité ou bilatéralité, d'où l'intérêt de l'IRM qui est la technique la plus sensible pour la ... work is properly cited.

  14. AN ADVERTISING OLIGOPOLY

    OpenAIRE

    Alina Irina GHIRVU

    2013-01-01

    This paper proposes a model of advertising competition based on the Cournot oligopoly model using a dynamic system, the equilibrium points of which can be determined analytically. We consider several cases for explaining the way in which firms will adapt their own advertising volume, depending on the number and the advertising volume of their competitors, in the context of an online video game used for advertising purposes. The dynamic setup is given by online Internet connection ...

  15. Optimal Attorney Advertising

    OpenAIRE

    Michael P. Stone

    2010-01-01

    Attorney advertising routinely targets tort victims. In this paper, a theoretical model is developed which incorporates advertising intensity, litigation costs, and an endogenous number of lawsuits. Since advertising induces victims to bring suit, it increases the level of injurer care. However, litigation costs are also incurred. At the optimum, the marginal benefit of deterrence equals the sum of the marginal costs of litigation and advertising. It is shown that even though blanket prohibit...

  16. Targeting and Persuasive Advertising

    OpenAIRE

    Egli, Alain (Autor/in)

    2015-01-01

    Firms face a prisoner's dilemma when advertising in a competitive environment. In a Hotelling framework with persuasive advertisingfirms counteract this prisoner's dilemma with targeting. The firms even solve the prisoner's problem if targeted advertising is effective enough. Advertising turns from wasteful competition into profits. This is in contrast to wasteful competition as argument for regulations. A further result is maximum advertising differentiation: thefirms target their advertisin...

  17. Cross-cultural advertising

    OpenAIRE

    Пурчельянова, Н. Ю.

    2011-01-01

    The essence of successful advertising is to convince people that a product is meant for them. By purchasing it, they will receive some benefit (lifestyle, status, convenience, etc.). However, when an advertising campaign is taken abroad different values as to what enhances status or gives convenience exist. These differences make the original advertising campaign defunct. It is therefore critical to any cross cultural advertising campaign that an understanding of a particular culture is acqui...

  18. The Promotion of Bottle Feeding by Multinational Corporations: How Advertising and the Health Professions Have Contributed. Cornell International Nutritioon Monograph Series, Number 2 (1975).

    Science.gov (United States)

    Greiner, Ted; Latham, Michael C., Ed.

    This report investigates the ways bottle feeding of infants is promoted by multinational corporations. Data were obtained from the following: (1) a survey of available infant food advertising in newspapers and magazines from developing countries; (2) a study of some interrelationships between the health professions and infant food companies,…

  19. Advertising on mobile applications

    OpenAIRE

    Sobolevsky, Alexandr

    2015-01-01

    The article analyzes the new method of mobile advertising. Advertising in mobile applications - a subspecies of mobile marketing, where advertising is distributed using mobile phones and smartphones. Ad placement is going on inside of applications and games for smartphones. It has a high potential due to the large number of mobile phone users (over 6.5 billion in 2013).

  20. Analyzing Political Television Advertisements.

    Science.gov (United States)

    Burson, George

    1992-01-01

    Presents a lesson plan to help students understand that political advertisements often mislead, lie, or appeal to emotion. Suggests that the lesson will enable students to examine political advertisements analytically. Includes a worksheet to be used by students to analyze individual political advertisements. (DK)

  1. View of Advertising Practitioners

    OpenAIRE

    O'Keeffe, Peter

    2016-01-01

    I am concerned to make the case for the rights and liberties to communicate commercial advertising messages to children. Consequenlly, I am amused by the identification of advertising with witchcraft; witches ceased to be burned a long time ago. However, this comparison, illustrates the excessive concern shown about how strangely influential advertising is.

  2. The Bilingual Advertising Decision.

    Science.gov (United States)

    Grin, Francois

    1994-01-01

    Examines the relationship between linguistic plurality and the rationale of advertising decisions. The article presents a simple model of sales to different language groups as a function of the level of advertising in each language, language attitudes, incomes, and an advertising response function. The model is intended as a benchmark, and several…

  3. Business advertisements management system

    OpenAIRE

    Rekel, Ernest

    2017-01-01

    Business Advertisements Management System The main goal of the project was to create a business advertisements management system, where users could easily create and find business advertisements. To accomplish this goal exist- ing systems were analyzed as well as their limitations. The end result is a working system which is able to store and proccess huge amount of data.

  4. Interaction between advertising agency and advertiser in creative advertising startegy preparation in Lithuania market

    OpenAIRE

    Vasiliauskaitė, Kristina

    2007-01-01

    On the grounds of theoretical and empirical studies, the article analyses some interaction between the advertisement agencies and advertisement provider during the development of creative advertisement strategy. The following assumptions justifying the importance of interaction have been developed: namely, the need to integrate the knowledge and competence of advertisement agencies and advertisement provider, creativity of advertisement agencies and possible objective approach to the business...

  5. Digital Advertising Traffic Operation: Flow Management Analysis

    OpenAIRE

    Mas, Massimiliano Dal

    2017-01-01

    In a Web Advertising Traffic Operation the Trafficking Routing Problem (TRP) consists in scheduling the management of Web Advertising (Adv) campaign between Trafficking campaigns in the most efficient way to oversee and manage relationship with partners and internal teams, managing expectations through integration and post-launch in order to ensure success for every stakeholders involved. For our own interest we did that independent research projects also through specific innovative tasks val...

  6. Drug companies' evidence to justify advertising.

    Science.gov (United States)

    Wade, V A; Mansfield, P R; McDonald, P J

    1989-11-25

    Ten international pharmaceutical companies were asked by letter to supply their best evidence in support of marketing claims for seventeen products. Fifteen replies were received. Seven replies cited a total of 67 references: 31 contained relevant original data and only 13 were controlled trials, all of which had serious methodological flaws. There were four reports of changes in advertising claims and one company ceased marketing nikethamide in the third world. Standards of evidence used to justify advertising claims are inadequate.

  7. Increasing Effectiveness of Strategic Planning Seminars through Learning Style

    Science.gov (United States)

    Yildirim, Nail

    2010-01-01

    This research tests the effectiveness of taking learning style variables from the Kolb learning model in designing strategic planning seminars. We observe in our research that the participants in the seminar--school principals--positively judge the effectiveness of the seminar. The research also tests the seminar's effectiveness in terms of the…

  8. 2nd seminar on radioscopy

    International Nuclear Information System (INIS)

    1991-01-01

    This seminar record contains 10 articles on the following subjects: The function and properties of modern radioscopy systems (H. Heidt); systems producing pictures compared to weld seams (R. Limpert); automatic fault assessment on cast parts (D. Filbert); practical experience with computer-aided irradiation tests on car steering housings and crude cast wheels - SABA test system (M. Purschke); concepts and experience in the automatic interpretation of weld seam pictures (P. Rose); the significance of the size and shape of burnt spots in the radioscopy process (E. Kirchner); detector systems in radioscopy (R. Link); radioscopy systems with automatic testing and integrated picture processing (R. Grimm); automatic testing of light alloy wheels for cars in practice (Part 1: K. Doerrich, Part 2: G. Korthals). (HM) [de

  9. Israel Seminar 2014-2016

    CERN Document Server

    Milman, Emanuel

    2017-01-01

    As in the previous Seminar Notes, the current volume reflects general trends in the study of Geometric Aspects of Functional Analysis, understood in a broad sense. A classical theme in the Local Theory of Banach Spaces which is well represented in this volume is the identification of lower-dimensional structures in high-dimensional objects. More recent applications of high-dimensionality are manifested by contributions in Random Matrix Theory, Concentration of Measure and Empirical Processes. Naturally, the Gaussian measure plays a central role in many of these topics, and is also studied in this volume; in particular, the recent breakthrough proof of the Gaussian Correlation Conjecture is revisited. The interplay of the theory with Harmonic and Spectral Analysis is also well apparent in several contributions. The classical relation to both the primal and dual Brunn-Minkowski theories is also well represented, and related algebraic structures pertaining to valuations and valent functions are discussed. All co...

  10. Israel Seminar 2011-2013

    CERN Document Server

    Milman, Emanuel

    2014-01-01

    As in the previous Seminar Notes, the current volume reflects general trends in the study of Geometric Aspects of Functional Analysis. Most of the papers deal with different aspects of Asymptotic Geometric Analysis, understood in a broad sense; many continue the study of geometric and volumetric properties of convex bodies and log-concave measures in high-dimensions and in particular the mean-norm, mean-width, metric entropy, spectral-gap, thin-shell and slicing parameters, with applications to Dvoretzky and Central-Limit-type results. The study of spectral properties of various systems, matrices, operators and potentials is another central theme in this volume. As expected, probabilistic tools play a significant role and probabilistic questions regarding Gaussian noise stability, the Gaussian Free Field and First Passage Percolation are also addressed. The historical connection to the field of Classical Convexity is also well represented with new properties and applications of mixed-volumes. The interplay be...

  11. Israel Seminar 2006–2010

    CERN Document Server

    Mendelson, Shahar; Milman, Vitali

    2012-01-01

    This collection of original papers related to the Israeli GAFA seminar (on Geometric Aspects of Functional Analysis) from the years 2006 to 2011 continues the long tradition of the previous volumes, which reflect the general trends of Asymptotic Geometric Analysis, understood in a broad sense, and are a source of inspiration for new research. Most of the papers deal with various aspects of the theory, including classical topics in the geometry of convex bodies, inequalities involving volumes of such bodies or more generally, logarithmically-concave measures, valuation theory, probabilistic and isoperimetric problems in the combinatorial setting, volume distribution on high-dimensional spaces and characterization of classical constructions in Geometry and Analysis (like the Legendre and Fourier transforms, derivation and others). All the papers here are original research papers.

  12. Israel Seminar 2004-2005

    CERN Document Server

    Schechtman, Gideon

    2007-01-01

    This collection of original papers related to the Israeli GAFA seminar (on Geometric Aspects of Functional Analysis) during the years 2004-2005 follows the long tradition of the previous volumes that reflect the general trends of the Theory and are a source of inspiration for research. Most of the papers deal with different aspects of the Asymptotic Geometric Analysis, ranging from classical topics in the geometry of convex bodies, to inequalities involving volumes of such bodies or, more generally, log-concave measures, to the study of sections or projections of convex bodies. In many of the papers Probability Theory plays an important role; in some limit laws for measures associated with convex bodies, resembling Central Limit Theorems, are derive and in others probabilistic tools are used extensively. There are also papers on related subjects, including a survey on the behavior of the largest eigenvalue of random matrices and some topics in Number Theory.

  13. 2. National Seminar on Acceptance and Trade of Irradiated Foods. Proceedings; 2. Seminario Nacional Aceptacion y Comercio de Alimentos Irradiados. Memorias

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    1997-12-31

    This proceedings is a compilation of 18 papers presented at the National Seminar on Acceptance and Trade of Irradiated Food, held in Toluca, Mexico, 27-29 October 1997. It generally deals with international and national legal, technological, health and commercial aspects of food irradiation. Public confidence and consumer acceptance of irradiated food stuff is also the subject of the seminar

  14. 2. National Seminar on Acceptance and Trade of Irradiated Foods. Proceedings; 2. Seminario Nacional Aceptacion y Comercio de Alimentos Irradiados. Memorias

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    1998-12-31

    This proceedings is a compilation of 18 papers presented at the National Seminar on Acceptance and Trade of Irradiated Food, held in Toluca, Mexico, 27-29 October 1997. It generally deals with international and national legal, technological, health and commercial aspects of food irradiation. Public confidence and consumer acceptance of irradiated food stuff is also the subject of the seminar

  15. Ethical advertising in dentistry.

    Science.gov (United States)

    Graskemper, Joseph P

    2009-01-01

    Advertising in dentistry has steadily increased since the 1970s to become a leading choice of many dentists to promote their practices. The manner in which advertising progresses within the profession affects all dentists and how patients perceive dentistry as a profession. This paper presents ethical concepts that should be followed when dentists are pursuing practice promotion through advertising. It also raises questions that, hopefully, will increase attention and discussion on dental advertising. The paper concludes that ethical advertising is easily achieved by promoting patient education while not placing the dentist's self-interests ahead of the patient's. With this approach, dentistry may continue to be one of the most trusted professions.

  16. AN ADVERTISING OLIGOPOLY

    Directory of Open Access Journals (Sweden)

    Alina Irina GHIRVU

    2013-12-01

    Full Text Available This paper proposes a model of advertising competition based on the Cournot oligopoly model using a dynamic system, the equilibrium points of which can be determined analytically. We consider several cases for explaining the way in which firms will adapt their own advertising volume, depending on the number and the advertising volume of their competitors, in the context of an online video game used for advertising purposes. The dynamic setup is given by online Internet connection that allows interaction and communication and the high level of technology that permits nowadays real-time advertising insertions.

  17. Lectures Abandoned: Active Learning by Active Seminars

    DEFF Research Database (Denmark)

    Christensen, Henrik Bærbak; Corry, Aino Vonge

    2012-01-01

    Traditional lecture-based courses are widely criticised for be- ing less eective in teaching. The question is of course what should replace the lectures and various active learning tech- niques have been suggested and studied. In this paper, we report on our experiences of redesigning a software ......- tive seminars as a replacement of traditional lectures, an activity template for the contents of active seminars, an ac- count on how storytelling supported the seminars, as well as reports on our and the students' experiences....

  18. Proceedings of the fifth NUCEF seminar

    International Nuclear Information System (INIS)

    2001-12-01

    The Fifth NUCEF Seminar was held at Tokai Research Establishment, JAERI on February 27, 2001. The NUCEF Seminar aims at the promotion of effective researches and encouragement of research cooperation through the discussions and information exchanges by researchers in the field of the nuclear fuel cycle back-end. This seminar was divided into the following sessions: TRU Chemistry, Radioactive Waste Management, Criticality Safety and Partitioning/Reprocessing. At the panel discussion, important issues connected with the safety research for radioactive waste management were discussed among five speakers from the relevant organization in Japan. The 36 of the presented papers are indexed individually. (J.P.N.)

  19. JSPS-CAS Core University Program seminar. Proceedings of Japan-China joint seminar on atomic and molecular processes in plasma

    International Nuclear Information System (INIS)

    Koike, Fumihiro; Dong Chenzhong

    2010-02-01

    As one of the activities of JSPS-CAS Core University Program, Japan-China Joint Seminar on Atomic and Molecular Processes in Plasma was held on October 26 - 31, 2009 in Xi'an, China. The total number of the officially registered participants was 54, in which 18 from Japan, 35 from China, and 1 from USA. And this seminar is an extension of the last two seminars that were held on March 6 - 11, 2004 in Lanzhou, China, and on October 6 - 12, 2007 in Dunhuang, China. In the nuclear fusion plasma, there are quite a variety of atomic processes such as ionization, excitation, radiative recombination, non-radiative recombination (di-electronic recombination, collisional electron transfer), cascade radiation, and cascade Auger decay over the wide range of plasma temperature. The knowledge of those processes is indispensable for the evaluation and improvement of the plasma properties. Because of the diversity of the subject, it is desirable to investigate them by international collaboration groups. The present seminar may contribute to realize the above stated aim; especially it has given an opportunity for the collaborative workers to illustrate their achievements. This seminar summarizes the collaborative researches for the last decade and propose the issues for the future prospect. The 30 of the presented papers are indexed individually. (J.P.N.)

  20. THE LANGUAGE OF ADVERTISING

    Directory of Open Access Journals (Sweden)

    Anamarija Gjuran-Coha

    2009-01-01

    Full Text Available Advertising has reached new dimensions in incorporating and exploiting patterns of message transmission on certain products and services offered to the market. Therefore, advertising has become the subject of an important multidisciplinary approach, scientific analysis and research. Multiplying the cognition from different domains of human activity along with technical and scientific innovations, the advertisment has become one of the most intense communication codes which are realized in a constant interaction between an individual and the world. In order to be present in consumer's consciousness and subconsciousness, advertising simoulaneously uses our ethical, moral, mental, social communication and other cognition. The word and the language, as important media used in advertising, play an important role. The aim of this study is to analyze the linguistic code of an advertisment and language strategies of advertisers. The objective of linguistic analysis of advertisments is to confirm that the advertisment is a part of multimedial discourse which is not realized its linguistic code, but all other paralinguistic elements are present. The analysis will be carried out on a corpus consisting of advertisments published in daily newspapers from 2000-2002. The linguistic features will be analyzed as well as the relation of linguistic code with other paralinguistic codes used in advertising.

  1. Research advertising exposure in colleges

    OpenAIRE

    Išoraitė, Margarita

    2013-01-01

    This article analyses the concept of advertising and the theoretical aspect of advertising strategy. Advertising can be defined as various means of dissemination of information on goods and services, promoting their use to potential users impersonally. Advertising strategies for selecting the location of a typical advertising plan diagram can be defined as decisions related to the target audience coverage, creative advertising message strategy selection and dissemination of the advertising st...

  2. Mixing English in Persian Print Advertising Discourse

    Directory of Open Access Journals (Sweden)

    Zohreh Gooniband Shooshtari

    2013-09-01

    Full Text Available This article intended to illustrate a profile of the role and impact of English in magazine print advertising in Iran, by examining the quantitative results obtained from discourse analysis. Three issues of Khanevadeh Sabz and two issues of Zendegi Ideal were collected and a total of 261 advertisements were analyzed. Results indicated that English has consistently been utilized in Persian magazine advertisements, representing attention-getting, persuasion, international brands, prestige, modernity, globalization, premium quality, fun, innovation and creativity. However, using English in Persian magazine advertisements is culturally and linguistically constrained. Culturally, in advertising traditional products English is only employed to introduce the name and e-mail address. Linguistically, although some English written slogans in Persian magazines had puns in them; the English used in Persian magazine advertisements mostly consists of easy-to-read vocabulary. Overall, in spite of the public’s generally low proficiency in English, it is predicted that English mixing will continue to thrive in magazine advertising discourse in Iran.

  3. Effects of the 2003 advertising/promotion ban in the United Kingdom on awareness of tobacco marketing: findings from the International Tobacco Control (ITC) Four Country Survey

    Science.gov (United States)

    Harris, F; MacKintosh, A M; Anderson, S; Hastings, G; Borland, R; Fong, G T; Hammond, D

    2006-01-01

    Background In February 2003, a comprehensive ban on tobacco promotion came into effect in the United Kingdom, which prohibited tobacco marketing through print and broadcast media, billboards, the internet, direct mail, product placement, promotions, free gifts, coupons and sponsorships. Objective To investigate the impact of the UK's comprehensive ban on tobacco promotion on adult smokers' awareness of tobacco marketing in the UK relative to Canada, the United States and Australia. Design A total of 6762 adult smokers participated in two waves of a random digit dialled telephone survey across the four countries. Wave 1 was conducted before the UK ban (October–December 2002) and Wave 2 was conducted after the UK ban (May–September 2003). Key measures Awareness of a range of forms of tobacco marketing. Results Levels of tobacco promotion awareness declined significantly among smokers in the UK after implementation of the advertising ban. Declines in awareness were greater in those channels regulated by the new law and change in awareness of tobacco promotions was much greater in the UK than the other three countries not affected by the ban. At least in the short term, there was no evidence that the law resulted in greater exposure to tobacco promotions in the few media channels not covered by the law. Notwithstanding the apparent success of the UK advertising ban and the controls in other countries, 9–22% of smokers in the four countries still reported noticing things that promoted smoking “often or very often” at Wave 2. Conclusions The UK policy to ban tobacco advertising and promotion has significantly reduced exposure to pro‐tobacco marketing influences. These findings support the effectiveness of comprehensive bans on advertising and promotion, as included in the Framework Convention on Tobacco Control. PMID:16754943

  4. An International Study of the Ability and Cost-Effectiveness of Advertising Methods to Facilitate Study Participant Self-Enrolment Into a Pilot Pharmacovigilance Study During Early Pregnancy

    OpenAIRE

    Richardson, Jonathan Luke; Stephens, Sally; Thomas, Simon Hugh Lynton; Jamry-Dziurla, Anna; de Jong-van den Berg, Lolkje; Zetstra - van der Woude, Priscilla; Laursen, Maja; Hliva, Valerie; Mt-Isa, Shahrul; Bourke, Alison; Dreyer, Nancy A; Blackburn, Stella CF

    2016-01-01

    BACKGROUND: Knowledge of the fetal effects of maternal medication use in pregnancy is often inadequate and current pregnancy pharmacovigilance (PV) surveillance methods have important limitations. Patient self-reporting may be able to mitigate some of these limitations, providing an adequately sized study sample can be recruited. OBJECTIVE: To compare the ability and cost-effectiveness of several direct-to-participant advertising methods for the recruitment of pregnant participants into a stu...

  5. Effects of the 2003 advertising/promotion ban in the United Kingdom on awareness of tobacco marketing: findings from the International Tobacco Control (ITC) Four Country Survey.

    Science.gov (United States)

    Harris, F; MacKintosh, A M; Anderson, S; Hastings, G; Borland, R; Fong, G T; Hammond, D; Cummings, K M

    2006-06-01

    In February 2003, a comprehensive ban on tobacco promotion came into effect in the United Kingdom, which prohibited tobacco marketing through print and broadcast media, billboards, the internet, direct mail, product placement, promotions, free gifts, coupons and sponsorships. To investigate the impact of the UK's comprehensive ban on tobacco promotion on adult smokers' awareness of tobacco marketing in the UK relative to Canada, the United States and Australia. A total of 6762 adult smokers participated in two waves of a random digit dialled telephone survey across the four countries. Wave 1 was conducted before the UK ban (October-December 2002) and Wave 2 was conducted after the UK ban (May-September 2003). Awareness of a range of forms of tobacco marketing. Levels of tobacco promotion awareness declined significantly among smokers in the UK after implementation of the advertising ban. Declines in awareness were greater in those channels regulated by the new law and change in awareness of tobacco promotions was much greater in the UK than the other three countries not affected by the ban. At least in the short term, there was no evidence that the law resulted in greater exposure to tobacco promotions in the few media channels not covered by the law. Notwithstanding the apparent success of the UK advertising ban and the controls in other countries, 9-22% of smokers in the four countries still reported noticing things that promoted smoking "often or very often" at Wave 2. The UK policy to ban tobacco advertising and promotion has significantly reduced exposure to pro-tobacco marketing influences. These findings support the effectiveness of comprehensive bans on advertising and promotion, as included in the Framework Convention on Tobacco Control.

  6. Visual advertisements: a tool for English language teaching?

    Directory of Open Access Journals (Sweden)

    Babocká Mária

    2016-05-01

    Full Text Available Advertising as one of the phenomena of modern times is often an inseparable, though undesirable part of our everyday lives. Current trends indicate that there are still more and more anglicisms, internationalisms, and particles of different cultures penetrating billboard advertisements in many towns and cities around the world, and Slovakia is no exception. The crucial question of this article is: How is it possible to use advertisements in English language teaching and learning? To answer this question, the examination is focused on: (1 defining the role and characteristic traits of advertisements; (2 searching for the linkage between the psychological principles of advertising and psychology of learning foreign languages; (3 the frequency of anglicisms and internationalisms in billboard advertisements in particular areas of selected Slovak cities; (4 concrete suggestions for teaching practice based on the previous findings.

  7. Medical Radioisotope Scanning. Proceedings of a Seminar

    International Nuclear Information System (INIS)

    1959-01-01

    Of the many and varied uses of radioactive isotopes which have been developed in the past twenty years, their applications in medicine are among the most important. All over the world medical scientists have added radioisotopes to their armament in clinical research, diagnosis and radiotherapy. It is significant that the first scientific meeting organized by the International Atomic Energy Agency was devoted to a medical subject. It is not less significant as a symbol of the close co-operation which has been established between the Agency and other agencies of the United Nations family, that this first seminar was a joint undertaking with the World Health Organization. The determination of the distribution of a radioisotope within the human body - radioisotope scanning - is a technique which has made very rapid progress in the last few years in various medical centres throughout the world, and the necessity of providing an opportunity for an organized exchange of results, experience and opinions was clearly recognised. The value of such an exchange is demonstrated by the extensive discussions which took place and which are recorded in this volume, together with the original papers presented by those who have made such noteworthy contributions to progress in this field.

  8. A Decade (almost) of Brown bag Seminars

    DEFF Research Database (Denmark)

    Jensen, Ole B.

    2018-01-01

    This collection of BB Seminar Series abstracts and titles is a celebration of sorts. The Center for Mobilities and Urban Studies (C-MUS) was established at Aalborg University in 2008. The 10th Year Anniversary conference to be held in August 2018 is a testament to this. It is not too much to say...... that during this decade C-MUS has grown to become an internationally well-recognized research center under the heading of the ‘new Mobilities turn’. However, a research center also need a daily life of mundane (but important) practices. This collection of abstracts takes you through the BB programs since...... series of BB presentations we get a sense of the academic debates and ‘matters of concern’ for the researchers in C-MUS. Moreover, this may also serve as an important pointer for the future. So next to presenting ‘old stories’ the report is an invitation to reflect upon the next decade of Brown Bag...

  9. Medical Radioisotope Scanning. Proceedings of a Seminar

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    1959-07-01

    Of the many and varied uses of radioactive isotopes which have been developed in the past twenty years, their applications in medicine are among the most important. All over the world medical scientists have added radioisotopes to their armament in clinical research, diagnosis and radiotherapy. It is significant that the first scientific meeting organized by the International Atomic Energy Agency was devoted to a medical subject. It is not less significant as a symbol of the close co-operation which has been established between the Agency and other agencies of the United Nations family, that this first seminar was a joint undertaking with the World Health Organization. The determination of the distribution of a radioisotope within the human body - radioisotope scanning - is a technique which has made very rapid progress in the last few years in various medical centres throughout the world, and the necessity of providing an opportunity for an organized exchange of results, experience and opinions was clearly recognised. The value of such an exchange is demonstrated by the extensive discussions which took place and which are recorded in this volume, together with the original papers presented by those who have made such noteworthy contributions to progress in this field.

  10. Visits Service Launches New Seminar Series

    CERN Multimedia

    2001-01-01

    The CERN Visits Service is launching a new series of seminars for guides, and they are open to everyone. The series kicks off next week with a talk by Konrad Elsener on the CERN neutrinos to Gran Sasso, CNGS, project.

  11. IFLA pimedate raamatukogude sektsiooni seminar / Marja Kivihall

    Index Scriptorium Estoniae

    Kivihall, Marja, 1975-

    2008-01-01

    27.-28. veebruaril 2008 toimus Horvaatia pealinnas Zagrebis IFLA pimedate raamatukogude sektsiooni ja DAISY Konsortsiumi seminar "Putting libraries for the blind and print disabled on the agenda", kus artikli autor Marja Kivihall esines ettekandega Eesti Pimedate Raamatukogust

  12. Seminar on gamma-gamma physics

    International Nuclear Information System (INIS)

    1984-04-01

    The following subjects have been studied in this seminar: photon pair production, hard scattering processes in photon-photon and electron-photon collisions, radiative corrections, final state interactions

  13. 2015 Cross-Domain Deterrence Seminar Bibliography

    Energy Technology Data Exchange (ETDEWEB)

    Juarez, Anthony [Lawrence Livermore National Lab. (LLNL), Livermore, CA (United States)

    2016-02-04

    In November 2015, the Center for Global Security Research, NSO, and Global Security program jointly sponsored a seminar investigating questions related to cross-domain deterrence at Lawrence Livermore National Laboratory. At the seminar, experts were asked to moderate discussion based on the four topics below. For each of these topics, we have compiled a short list of literature that will help analysts develop a baseline understanding of the issue.

  14. Advertisement Policy - 2016

    Directory of Open Access Journals (Sweden)

    Chief Editor

    2016-06-01

    Full Text Available ADVERTISEMENT POLICY - 2016Indian Journal of Community Health (IJCH, the official publication of Indian Association of Preventive and Social Medicine (IAPSM published from Uttar Pradesh and Uttarakhand, India is an indexed journal published quarterly. The open access policy of the journals ensure good visibility of the online content of the journals. The journal with high circulation and visibility, thus offer excellent media for promotion of your products, services or conferences of academic or research interest through advertisement. The journal has the potential to deliver the message to the targeted audience regularly with each issue. The cost of investment per view is substantially low for our print as well as electronic journals.Your advertisements in our journal will keep your products getting boost every quarter in the nook and corner of the country through our journal which is the forefront of community health. The journal is indexed and abstracted in more than 70 databases worldwide including SCOPUS, Index Medicus SEAR, Bioline International, DOAJ, WHO HINARI, Indian Science Abstract, etc. Apart from the print advertisement, we also consider advertisement on web, bulk subscriptions, gift subscriptions or reprint purchases for distribution.Note: Indian Journal of Community Health does not give medical advice and will not be able to respond to inquiries about specific diseases, medical or surgical conditions, diagnosis, treatments or contact of another person. Advertisement Rate – 2016Category INRInside Full Back Cover (color15,000Inside Full Back Cover (B & W10,000Full Page (Color10,000Half Page (Color5,000Full Page (B & W5,000Half Page (B & W2,000 Sponsorship Rate - Supplementary IssueThe cost towards publishing a single special issue of IJCH is Rs. 75,000/- per issue. The above mentioned cost is based on the following specifications i.e.  Page size 8.5" X 11", Printing Offset printing, Pages - 90 b/w + 10 full color pages + 4

  15. Culture, Product Advertising, and Advertising Agency Operations

    African Journals Online (AJOL)

    gold

    2012-07-26

    Jul 26, 2012 ... market about a new product, advertising persuades and reminds the audience ... The relevance of this topic can also be shown by the true story of the Gerber ... product was the product; people thought they were being.

  16. Experimental Seminar on Nuclear Energy for Teachers

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    1999-02-01

    `Experimental Seminar on Nuclear Energy for Teachers` was conducted and sponsored by the Science and Technology Agency. And in order to understand nuclear energy properly through lectures and experiments with good results inclass, the seminar carried out for teachers of high schools and junior high schools by the Nuclear Technology and Education Center (NuTEC), Japan Atomic Energy Research Institute in 1990 FY to 1997 FY. In this report, details of the seminars in the above period are described and No.1 to 17 of Communication Letters of Experimental Seminar on Nuclear Energy` started at 1992 FY are described also. These letters were prepared for attendant follow-up program. And programs of recent seminars, future`s seminars, impressions and comments from attendants, reports from actual classes and others are described in these letters and they are very useful for educational classes on nuclear energy by other teachers. Therefore contents of the letters are listed and easy to refer. A part of this educational task was transferred to the Radiation Application Development Association in 1997 FY and other parts were transferred in 1998 FY. (author)

  17. Developments in the transport of radioactive waste. Proceedings of a seminar held in Vienna, 21-25 February 1994

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    1995-06-01

    This document is proceeding of the seminar on development in the transport of low and intermediate level radioactive wastes. The papers presented in this seminar covered the following areas: IAEA activities in radioactive waste transport; Member State experience and recommendations for international transport regulations; Member State experience with national transport regulations; waste transport and handling; waste generation volumes, characteristics, and disposal requirements; risk assessment; and transport and waste packages. Refs, figs and tabs.

  18. Developments in the transport of radioactive waste. Proceedings of a seminar held in Vienna, 21-25 February 1994

    International Nuclear Information System (INIS)

    1995-06-01

    This document is proceeding of the seminar on development in the transport of low and intermediate level radioactive wastes. The papers presented in this seminar covered the following areas: IAEA activities in radioactive waste transport; Member State experience and recommendations for international transport regulations; Member State experience with national transport regulations; waste transport and handling; waste generation volumes, characteristics, and disposal requirements; risk assessment; and transport and waste packages. Refs, figs and tabs

  19. Mobile Phones and Outdoor Advertising: Measurable Advertising

    OpenAIRE

    Quercia, Daniele; Di Lorenzo, Giusy; Calabrese, Francesco; Ratti, Carlo

    2011-01-01

    Television and newspapers sit at the top of many agency marketing plans, while outdoor advertising stays at the bottom. The reason for this is that it’s difficult to account for who views a billboard, so there is no way of consistently determining the effectiveness of outdoor advertising. As a result, agencies do not consider the medium and allocate their money elsewhere. To change this situation, one needs to create new credible audience measurements for the outdoor marketing industry. He...

  20. Content Analysis of Advertisements in Different Cultures

    Directory of Open Access Journals (Sweden)

    Vesna Lazović

    2012-05-01

    Full Text Available Increasingly, advertising examples are being analyzed and used as yet another form of communication, on account of their ubiquity (e.g. billboards, Internet, television, magazines. Designed to compel us to purchase products, advertisements have the potential to greatly impact our lives. They show current trends in social preferences, they reveal cultural values and norms of the target audience and, finally, they can be the mirror of the times people live in. The purpose of this paper is to give a brief overview of the findings in previously carried–out research relating to cross–cultural content analysis of advertisements. The reports have addressed both linguistic and extra–linguistic features and trends in advertising and emphasized language– and culture–specific elements. This paper also gives ideas for future studies, since nowadays, due to international marketing and increasing globalization there are more cultural transfers to be explored, as cultures are coming in contact far more frequently.

  1. Trade treaties and alcohol advertising policy.

    Science.gov (United States)

    Gould, Ellen

    2005-09-01

    Restrictions on alcohol advertising are vulnerable to challenge under international trade agreements. As countries negotiate new trade treaties and expand the scope of existing ones, the risk of such a challenge increases. While alcohol advertising restrictions normally do not distinguish between foreign and domestic products, this neutral character does not protect them from being challenged under trade rules. The article analyzes four provisions of trade agreements--expropriation, de facto discrimination, market access, and necessity--in relation to the jeopardy they pose for alcohol advertising restrictions. Key cases are reviewed to illustrate how these provisions have been used to either overturn existing advertising restrictions or prevent new ones from coming into force. The article also reports on the mixed results governments have had in trying to justify their regulations to trade panels and the stringent criteria imposed for proving that a regulation is "necessary."

  2. ETHICS AND ADVERTISING

    Directory of Open Access Journals (Sweden)

    Constantin SASU

    2015-04-01

    Full Text Available Advertising is often critiqued for not respecting rules of ethics both in the process of advertisement design and in the way it influences society. The main concern of advertisers as representatives of companies that seek profit making is to increase sales, win new clients, increase the demand for the product they want to be presented in as nice and colorful advertisement as possible. They pretend that their product is the best, has unique qualities, better than their competitor´s, it has a better cost and brings much more benefits. That is the reason why the great challenge in advertising is to create sales efficient and at the same time moral and true advertising messages.

  3. Geneva University - Particle Physics seminar

    CERN Multimedia

    Université de Genève

    2011-01-01

    UNIVERSITE DE GENEVE Ecole de physique Département de physique nucléaire et corspusculaire 24, quai Ernest-Ansermet 1211 Geneva 4 Tel. (022) 379 62 73 Fax (022) 379 69 92 Wednesday 8 June 2011 PARTICLE PHYSICS SEMINAR at 17.00 hrs – Stückelberg Auditorium A Novel Experiment for the Search muon -> eee Prof. Andre Schoening, University of Heidelberg The absence of lepton-flavor changing processes, like the non-observation of the radiative decay mu -> e gamma, has been a miracle since the dawn of the Standard Model of Particle Physics and lead to the introduction of the concept of lepton family numbers. Several experiments in the last decade have shown clear evidence for neutrino oscillations. The neutrino mixing angles measured are known to be large. However, the discovery of lepton flavor violating (LFV) effects in the charged lepton sector is yet owing. After motivating the search for LFV in general I will discuss the physics potential of a search m...

  4. Technical Training: Technical Training Seminar

    CERN Multimedia

    2004-01-01

    TECHNICAL TRAINING Monique Duval tel. 74924 technical.training@cern.ch Tuesday 3 February 2004 From 09:00 to 13:30 - Training Centre Auditorium - bldg. 593, room 11 USB (Universal Serial Bus) CYPRESS Seminar Claudia Colombini, Field Application Engineer CYPRESS ActiveComp Electronic GmbH D-85077 MANCHING, Germany As a pioneer in USB, CYPRESS sets the standard for cost-effective solutions without sacrificing functionality, performance or reliability. Having shipped over 200 million USB devices, Cypress is the undisputed market leader and demonstrates unmatched USB expertise. With the industry's broadest selection of USB solutions, Cypress has the right silicon, software and support for every USB application, from Low-speed to High-Speed and USB On-The-Go (OTG). 9:00 - 10:30 Overview of USB systems. USB CYPRESS product overview. Peripherals: Low Speed, Full Speed, High Speed (1.1 and 2.0). Hub Solutions, Embedded Host Solutions, On-The-Go (OTG) and wireless USB. USB Development Tools (first part) 10:30 -...

  5. Advertising on social media

    OpenAIRE

    Sumit Goyal

    2013-01-01

    This communication reports the latest trends of advertising on social media. Social media advertising means to gain traffic or attention of online users through social media sites. Today, when a user thinks about buying something, he first comes to the internet, searches for that product, compares its price with other competing brands and takes a decision, which one to buy. In this write-up, author has discussed many aspects concerning advertising through social media, viz., what is social me...

  6. Language of advertising

    OpenAIRE

    Krchňáková, Leontina

    2015-01-01

    This work is devoted to the Russian language advertising, which examines in an independent system. It aims are analyzing the text of Russian advertising in terms of its information and formal structure. It focuses on a specific aesthetic qualities of language, which the text uses. Work is further focused on the categorization of neologisms and neologisation of the Russian advertising. Next focus is on loanwords from the English language. Used research methods are descriptive and comparative. ...

  7. Fashion blogs and advertisement

    OpenAIRE

    Lindblad, Jessica

    2013-01-01

    This thesis examines advertisement in fashion blogs. The theoretical part of the research discusses blogs and the social media in general, analyzes the decision-making process of the fashion consumer, along with general consumer behavior, and then examines ethical issues and the various advertising and marketing tools used in blogs. The objective of this thesis is to ascertain how blog readers are reacting to the growing amount of advertisement currently present in fashion blogs and the ...

  8. Strategic Targeted Advertising

    OpenAIRE

    Andrea Galeotti; Jose Luis Moraga

    2003-01-01

    textabstractWe present a strategic game of pricing and targeted-advertising. Firms can simultaneously target price advertisements to different groups of customers, or to the entire market. Pure strategy equilibria do not exist and thus market segmentation cannot occur surely. Equilibria exhibit random advertising --to induce an unequal distribution of information in the market-- and random pricing --to obtain profits from badly informed buyers--. We characterize a positive profits equilibrium...

  9. Advertising Influence on Market

    OpenAIRE

    Dan NASTASE

    2014-01-01

    A consistent advertising budget does not guarantee a successful advertising campaign. Two companies can spend the same amount of work and get results that completely different. Research demonstrates that creative messages may have greater importance for the success of advertising campaigns than money spent. No matter how big the budget, this activity can be successful only if the ads attract attention and effectively communicate messages.

  10. PERBANDINGAN IMPLEMENTASI ADVERTISING CAMPAIGN

    OpenAIRE

    Francisca Hanna , Febrianti

    2013-01-01

    Advertising campaign merupakan serangkaian bentuk iklan melalui berbagai media dan berpusat pada satu tema dalam satu waktu. Tujuan utama advertising campaign adalah menyampaikan pesan dalam suatu tema yang diluncurkan kepada masyarakat sehingga tema tersebut menjadi ciri khas produk. Peluncuran tema campaign oleh Coca Cola dan Pepsi yang merupakan rival dalam kategori beverage merupakan obyek dari penelitian ini. Kesuksesan sebuah tema advertising campaign dilihat dengan menggunakan paramet...

  11. Advertising literacy and children’s susceptibility to advertising

    OpenAIRE

    Rozendaal, E.

    2011-01-01

    This dissertation covers two areas of research that expand our knowledge on children’s advertising literacy (i.e., advertising-related knowledge). The first part addresses the development of children’s advertising literacy into adult-like levels. The second part focuses on the role of advertising literacy in reducing children’s susceptibility to advertising effects. In doing so, this dissertation not only deepens the existing theoretical and empirical insights on children’s advertising litera...

  12. Key provisions humanities research advertising and advertising exposure

    OpenAIRE

    A. A. Sogorin

    2015-01-01

    The basic directions of advertising studying as part of the research subject of separate social and humanitarian sciences. The definition of advertising is given. It’s considered as a holistic socio­economic phenomenon, which consists of three basic components: advertising as a product, the final incarnation in the material and ideal forms of the customer’s ideas; advertising as an activity that is advertising as a profession; advertising as an integral part of the social space of the individ...

  13. Attention competition with advertisement

    Science.gov (United States)

    Cetin, Uzay; Bingol, Haluk O.

    2014-09-01

    In the new digital age, information is available in large quantities. Since information consumes primarily the attention of its recipients, the scarcity of attention is becoming the main limiting factor. In this study, we investigate the impact of advertisement pressure on a cultural market where consumers have a limited attention capacity. A model of competition for attention is developed and investigated analytically and by simulation. Advertisement is found to be much more effective when the attention capacity of agents is extremely scarce. We have observed that the market share of the advertised item improves if dummy items are introduced to the market while the strength of the advertisement is kept constant.

  14. INTEGRATED ADVERTISING CAMPAIGN

    Directory of Open Access Journals (Sweden)

    Adina Claudia NEAMŢU

    2010-06-01

    Full Text Available Campaign and especially advertising campaign represents one of the variables of the marketing mix, an important one, being difficult to separate its contribution from the one of the other elements. Irrespective of the specific object that is behind an advertising company, the investment will be retrieved only if the right information is transmitted to the right persons in the right way. This is difficult to accomplish if the advertising responsible in that firm do not understand appropriately: the market nature; the product nature; the distribution channels nature; the communication channels nature – available advertising supports and their features

  15. Balint seminars: the transatlantic experience through videoconference.

    Science.gov (United States)

    Antoun, Jumana; Romani, Maya; Johnson, Alan; Brock, Clive; Hamadeh, Ghassan

    2014-12-01

    The Balint seminar is used in many family medicine residencies to improve and strengthen the patient-doctor relationship: to make better doctors. Given the lack of Balint leaders in developing countries, the family medicine department at the American University of Beirut (AUB) decided to collaborate with the Medical University of South Carolina (MUSC)-with more than 30 years of experience-to start Balint seminars through videoconferencing. Evaluate the feasibility and effectiveness of Balint seminars conducted through videoconference. A qualitative research using focus group and leaders' feedback to evaluate feasibility of delivery of Balint seminars through videoconference. A Polycom videoconference was set up between residents at AUB and two credentialed Balint leaders at MUSC. The videoconference was composed of two parts: (i) MUSC faculty facilitating Balint seminars; and (ii) MUSC and AUB faculty debriefing following each Balint session. Twenty-six videoconferences were conducted from 15 February 2013 to 31 March 2014. Four themes emerged: technology and connectivity issues, administrative issues, coordination among different time zones and cultural/contextual issues. The videoconferencing with family medicine residents at AUB seemed quite natural and very familiar to the Balint leaders at MUSC. The seminars encouraged the residents to see things from the patients' perspective, inspiring new thoughts and ideas on how to deal with troubling patients. Videoconference Balint seminars offer a promising way to extend the activity to health care providers in other disciplines, states and countries. Moreover, this format has the potential to increase the number of trained Balint leaders. © The Author 2014. Published by Oxford University Press. All rights reserved. For permissions, please e-mail: journals.permissions@oup.com.

  16. Proceedings of the Fifth Seminar on Technology of Nuclear Materials Safety

    International Nuclear Information System (INIS)

    Indro Yuwono; Nababan, Binsar; Suharyanta

    2004-11-01

    Proceedings of the Fifth Seminar on Technology of Nuclear Material Safety all aspect of research activity concerning the role of physical protection, nuclear safeguards technology and international convection in supporting the establishment of Nuclear Power Plant in Indonesia. There are 16 articles which have separated index. (PPIN)

  17. INIS Training Seminar 2013, 7-11 October 2013, Vienna, Austria. Presentations

    International Nuclear Information System (INIS)

    2013-01-01

    The International Atomic Energy Agency organised an INIS Training Seminar from 7 to 11 October 2013 at its Headquarters in Vienna, Austria. The programme of the seminar concentrated on all aspects of INIS input preparation, indexing and classification, submission of non-conventional literature (NCL), searching the INIS Collection, and promotion of INIS. The training course consisted of lectures in the form of presentations, followed by discussions to allow an exchange of information and by practical sessions specifically on the topic. The course also consisted of hands-on training using computer training facilities

  18. Advertising Expenditure and Consumer Prices

    OpenAIRE

    Ferdinand Rauch

    2011-01-01

    This paper studies the effect of a change in the marginal costs of advertising on advertising expenditures of firms and consumer prices across industries. It makes use of a unique policy change that caused a decrease of the taxation on advertising expenditures in parts of Austria and a simultaneous increase in other parts. Advertising expenditures move immediately in the opposite direction to the marginal costs of advertising. Simultaneously the price reaction to advertising is negative in so...

  19. Advertising Dynamics and Competitive Advantage

    OpenAIRE

    Ulrich Doraszelski; Sarit Markovich

    2004-01-01

    Can advertising lead to a sustainable competitive advantage? To answer this question, we propose a dynamic model of advertising competition where firms repeatedly advertise, compete in the product market, and make entry as well as exit decisions. Within this dynamic framework, we study two different models of advertising: In the first model, advertising influences the goodwill consumers extend towards a firm ("goodwill advertising"), whereas in the second model it influences the share of cons...

  20. Value of Sharing: Viral Advertisement

    OpenAIRE

    Duygu Aydın; Aşina Gülerarslan; Süleyman Karaçor; Tarık Doğan

    2013-01-01

    Sharing motivations of viral advertisements by consumers and the impacts of these advertisements on the perceptions for brand will be questioned in this study. Three fundamental questions are answered in the study. These are advertisement watching and sharing motivations of individuals, criteria of liking viral advertisement and the impact of individual attitudes for viral advertisement on brand perception respectively. This study will be carried out via a viral advertise...

  1. Informative Advertising: Competition or Cooperation?

    OpenAIRE

    Witness Simbanegavi

    2005-01-01

    I compare the outcome when firms semicollude on advertising to the outcome in the Grossman and Shapiro (1984) model of informative advertising. I show that advertising is lower but prices and profits are higher under semicollusion on advertising. I also show that semicollusion on advertising is detrimental to welfare. Although firms earn higher profits when colluding on advertising, fewer consumers are informed, and as a result, welfare is lower. Compared to semicollusion on price, semicollus...

  2. Final report from the NKS NordThreat seminar in Asker, Norway

    International Nuclear Information System (INIS)

    Eikelmann, I.M.H.; Selnaes, Oe.G.

    2009-11-01

    Changes in the international security environment have lead to an increased attention towards the need to revise various threat assessments in the Nordic countries. Together with recent events such as incidents at Nordic nuclear power plants, orphan sources and accidents involving nuclear powered vessels, this has given a good opportunity for an exchange of information and opinions. The NKS-B NordThreat seminar took place at Sem gjestegaerd in Asker outside Oslo, Norway on 30 - 31 October 2008. Main topics in the seminar were: 1) National threat assessments 2) Potential hazards 3) Experience from previous incidents 4) Public perception of nuclear and radiological threats and information challenges 5) Challenges for future preparedness. There were about 40 participants at the seminar. These were mainly members of the NKS organisations, invited speakers and representatives from various Norwegian emergency preparedness organisations. (author)

  3. Tobacco industry use of judicial seminars to influence rulings in products liability litigation

    Science.gov (United States)

    Friedman, L C

    2006-01-01

    Objectives This paper examines the tobacco industry's efforts to influence litigation by sponsoring judicial seminars. Methods Thousands of internal tobacco documents were examined, including memos, reports, presentations, and newsletters. Connections to outside organisations were corroborated by examining tobacco industry financial records, budgets, and letters pledging funds. Facts about outside organisations were triangulated through examining their websites and publicly‐filed financial records, and verifying facts through their representatives' statements in newspaper and law review articles. Results There are direct financial ties between the tobacco industry and groups that organise judicial seminars in an effort to influence jurisprudence, and judges who attend these seminars may be breaching judicial ethics either by not inquiring about the source of funding or by ignoring funding by potential litigants. Conclusions The tobacco industry's attempts to clandestinely influence judges' decisions in cases to which they are a party endangers the integrity of the judiciary. PMID:16565460

  4. Final report from the NKS NordThreat seminar in Asker

    Energy Technology Data Exchange (ETDEWEB)

    Eikelmann, I M.H.; Selnaes, OE G [eds.; Norwegian Radiation Protection Authority (Norway)

    2009-11-15

    Changes in the international security environment have lead to an increased attention towards the need to revise various threat assessments in the Nordic countries. Together with recent events such as incidents at Nordic nuclear power plants, orphan sources and accidents involving nuclear powered vessels, this has given a good opportunity for an exchange of information and opinions. The NKS-B NordThreat seminar took place at Sem gjestegaard in Asker outside Oslo, Norway on 30 - 31 October 2008. Main topics in the seminar were: 1) National threat assessments 2) Potential hazards 3) Experience from previous incidents 4) Public perception of nuclear and radiological threats and information challenges 5) Challenges for future preparedness. There were about 40 participants at the seminar. These were mainly members of the NKS organisations, invited speakers and representatives from various Norwegian emergency preparedness organisations. (author)

  5. Freshman Seminars: Interdisciplinary Engagements in Astronomy

    Science.gov (United States)

    Hemenway, M. K.

    2006-08-01

    The Freshman Seminar program at the University of Texas is designed to allow groups of fifteen students an engaging introduction to the University. The seminars introduce students to the resources of the university and allow them to identify interesting subjects for further research or future careers. An emphasis on oral and written communication by the students provides these first-year students a transition to college-level writing and thinking. Seminar activities include field trips to an art museum, a research library, and the Humanities Research Center rare book collection. This paper will report on two seminars, each fifteen weeks in length. In "The Galileo Scandal" students examine Galileo's struggle with the church (including a mock trial). They perform activities that connect his use of the telescope and observations to astronomical concepts. In "Astronomy and the Humanities" students analyze various forms of human expression that have astronomical connections (art, drama, literature, music, poetry, and science fiction); they perform hands-on activities to reinforce the related astronomy concepts. Evaluation of the seminars indicates student engagement and improvement in communication skills. Many of the activities could be used independently to engage students enrolled in standard introductory astronomy classes.

  6. 26 CFR 1.162-14 - Expenditures for advertising or promotion of good will.

    Science.gov (United States)

    2010-04-01

    ... 26 Internal Revenue 2 2010-04-01 2010-04-01 false Expenditures for advertising or promotion of... and Corporations § 1.162-14 Expenditures for advertising or promotion of good will. A corporation... expenditures for advertising or the promotion of good will which it seeks to deduct in the taxable year may not...

  7. 26 CFR 1.263(b)-1 - Expenditures for advertising or promotion of good will.

    Science.gov (United States)

    2010-04-01

    ... 26 Internal Revenue 3 2010-04-01 2010-04-01 false Expenditures for advertising or promotion of... advertising or promotion of good will. See § 1.162-14 for the rules applicable to a corporation which has elected to capitalize expenditures for advertising or the promotion of good will under the provisions of...

  8. 26 CFR 48.6416(b)(1)-3 - Readjustment for local advertising charges.

    Science.gov (United States)

    2010-04-01

    ..., advertising which is broadcast over a radio station or television station, or appears in a newspaper or... 26 Internal Revenue 16 2010-04-01 2010-04-01 true Readjustment for local advertising charges. 48... Readjustment for local advertising charges. (a) In general. If a manufacturer has paid the tax imposed by...

  9. 26 CFR 48.4216(e)-1 - Exclusion of local advertising charges from sale price.

    Science.gov (United States)

    2010-04-01

    ... a newspaper or magazine, or is displayed by means of an outdoor advertising sign or poster. Section..., television, or newspaper advertising specifically naming refrigerators or other articles taxable at the same... 26 Internal Revenue 16 2010-04-01 2010-04-01 true Exclusion of local advertising charges from sale...

  10. Advertising Pressures on Media.

    Science.gov (United States)

    Hammitt, Harry

    The majority of the media in the United States is funded through revenues derived from the sale of advertising space. The problem that arises from this situation is fundamentally an economic one: if advertisers are paying the bills for the media, how much control over content should they have? This report offers a review of instances in which…

  11. Print Advertisements in Malaysia

    Science.gov (United States)

    Hashim, Azirah

    2010-01-01

    This paper examines print advertisements in Malaysia to determine how advertisers seek to achieve their primary goal of persuading or influencing an audience by the use of both language and visuals. It describes the main component moves and rhetorical strategies used by writers to articulate the communicative purpose of the genre and the language…

  12. Morphing banner advertising

    NARCIS (Netherlands)

    G.L. Urban (Glen); G. Liberali (Gui); E. MacDonald (Erin); R. Bordley (Robert); J. Hauser (J.)

    2014-01-01

    textabstractResearchers and practitioners devote substantial effort to targeting banner advertisements to consumers, but they focus less effort on how to communicate with consumers once targeted. Morphing enables a website to learn, automatically and near optimally, which banner advertisements to

  13. Strategic Targeted Advertising

    NARCIS (Netherlands)

    A. Galeotti; J.L. Moraga-Gonzalez (José Luis)

    2003-01-01

    textabstractWe present a strategic game of pricing and targeted-advertising. Firms can simultaneously target price advertisements to different groups of customers, or to the entire market. Pure strategy equilibria do not exist and thus market segmentation cannot occur surely. Equilibria exhibit

  14. Unconscious advertising effects

    NARCIS (Netherlands)

    Moorman, M.; Belch, M.A.; Belch, G.E.

    2011-01-01

    Most traditional advertising effect models are based on the premise that advertising is attended to and processed consciously. However, recent neuroscientific research shows that most information is unconsciously attended to, processed, and stored in memory. The concept of unconscious processing is

  15. ERISTIC ARGUMENTATION IN ADVERTISING

    Directory of Open Access Journals (Sweden)

    Skirmantė Biržietienė

    2014-10-01

    Full Text Available Advertising may be examined as a particular form of rhetoric the aims of which are the same as of rhetoric, namely to affect mind, will, feelings, and to persuade. The theory of rhetoric, the main object of which is discourse not only in narrow meaning (as verbal expression of ideas (i.e. to say text, but also in broad meaning – as a communicative act between the addresser and the addressee since its interdisciplinary nature provides the right tools to explore the advertising discourse. The theory of rhetoric is successfully applied in development of advertising discourse, because it helps to foresee the communicative act between the addresser and the addressee. Advertising and rhetoric are combined by many common elements, but the same goal is the most important: both, rhetoric and advertising seek for persuasion through verbal and non-verbal measures. The paper deals with the analysis of the inventive level of advertising discourse, i.e., eristic arguments, spread of ways of proofing / persuasion. Eristic argumentation is a dominant argumentation type in advertising. This method of persuasion is a way to create truth visibility although it is just superficial. The most typical schemes of eristic argumentation used in advertising are as follows: argumentum ad vanitatem (appeal to the vanity of the addressee, argumentum ad verecundiam (appeal to the authority, argumentum baculinum (method of “whip” argument, argumentum ad novitatem (appeal to novelty. The article shows the usage of eristic arguments in Lithuanian commercial ads.

  16. Advertising-Induced Embarrassment

    NARCIS (Netherlands)

    Puntoni, S.; Hooge, de I.E.; Verbeke, W.J.M.I.

    2015-01-01

    Abstract Consumer embarrassment is a concern for many advertisers. Yet little is known about ad-induced embarrassment. The authors investigate when and why consumers experience embarrassment as a result of exposure to socially sensitive advertisements. The theory distinguishes between viewing

  17. Current statistical tools, systems and bodies concerned with safety and accident statistics. Contribution to the OECD seminar `International Road Traffic and Accident Databases IRTAD', Helsinki, Finland, September 19, 1995.

    NARCIS (Netherlands)

    Koornstra, M.J.

    1996-01-01

    The current use of road safety information systems and the few systems for international use are discussed. Recommendations are formulated for a more efficient, less costly and improved accident registration on the local, national and international levels.

  18. PROGRAMME OF SEMINARS MARCH TO JUNE 2004

    CERN Multimedia

    Nathalie Dumeaux

    2004-01-01

    Situation : 09.03.2004 Dates Days Places Available* Bilingual seminars Communication Techniques-1 16, 17, 18 March 3 no Project Management 17, 18, 19 March 3 yes Introduction to Management 23, 24, 25 March 3 yes Communication Techniques-1 8, 9, 10 June 3 yes Quality Management 5, 6, 7 may 3 yes Introduction to Management - Follow-up 22, 23 June 1,5 yes Seminars in English Making Presentations 22, 23 March & 1 April 3 yes Stress Management 22, 23 April 2 yes Chairing or participating in meetings 11, 12, 13 May 3 yes *If you are interested in a seminar where there are no places available, please fill in an application form and we will contact you as soon as a new session is organised. MANAGEMENT & COMMUNICATION Nathalie Dumeaux tel. 781 44 management.communication@cern.ch

  19. Proceedings of the fourth NUCEF seminar

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    2000-07-01

    The 4th NUCEF seminar was held at JAERI Tokai Establishment on 18 February 2000. The NUCEF seminar aims at the promotion of effective researches and the encouragement of research cooperation through the discussions and information exchanges by researchers in the field on the nuclear fuel cycle back-end. This seminar was divided in the following sessions: Criticality Safety, Reprocessing/Partitioning and Radioactive Waste Management. Especially, considering highly regrettable impact of the criticality accident at JCO, the Criticality Safety session including the Dose Evaluation focused on the evaluation of JCO Criticality Accident. This report compiles the papers presented and the related discussions. The 13 of the presented papers are indexed individually. (J.P.N.)

  20. The impact of cosmetic surgery advertising on Swiss women's body image and attitudes toward cosmetic surgery

    OpenAIRE

    Ashikali, E.-M.; Dittmar, H.; Ayers, S.

    2017-01-01

    International concern has been expressed about advertising for cosmetic surgery (British Association of Aesthetic Plastic Surgeons [BAAPS], 2005, 2008). A recent study showed that exposure to such advertising resulted in a more negative body image and attitudes toward surgery among women living in the UK (Ashikali, Dittmar, & Ayers, 2015). This study investigates the impact of cosmetic surgery advertising on women living in Switzerland, a country with relatively little advertising for cosmeti...

  1. Advertising literacy and children’s susceptibility to advertising

    NARCIS (Netherlands)

    Rozendaal, E.

    2011-01-01

    This dissertation covers two areas of research that expand our knowledge on children’s advertising literacy (i.e., advertising-related knowledge). The first part addresses the development of children’s advertising literacy into adult-like levels. The second part focuses on the role of advertising

  2. JSPS-CAS core university program seminar. Proceedings of Japan-China joint seminar on atomic and molecular processes in plasma

    International Nuclear Information System (INIS)

    Koike, Fumihiro; Dong Chenzhong

    2008-03-01

    As one of the activities of JSPS-CAS Core University Program, Japan-China Joint Seminar on Atomic and Molecular Processes in Plasma was held on October 8 - 12, 2007 in Dunhuang, China. The total number of the officially registered participants was 41, in which 12 from Japan, 25 from China, and 4 from EU. And this seminar is an extension of the last seminar that was held on March 6 - 11, 2004 in Lanzhou, China. In the nuclear fusion plasma, there are quite a variety of atomic processes such as ionization, excitation, radiative recombination, non-radiative recombination (di-electronic recombination, collisional electron transfer), cascade radiation, and cascade Auger decay over the wide range of plasma temperature. The knowledge of such processes is indispensable for the evaluation and improvement of the plasma properties, which is desirable to be investigated by international collaboration groups. The present seminar constitutes one of such activities to realize the above stated aim; especially it has given an opportunity for the collaborative workers to illustrate their achievements. The 32 of the presented papers are indexed individually. (J.P.N.)

  3. JSPS-NRF-NSFC A3 foresight program seminar. Proceedings of Japan-China-Korea joint seminar on atomic and molecular processes in plasma

    International Nuclear Information System (INIS)

    Kato, Daiji; Ding Xiaobin; Dong Chenzhong

    2016-02-01

    As one of the activities of JSPS-NRF-NSFC A3 Foresight Program in the field of Plasma Physics 'Study on Critical Physics Issues Specific to Steady State Sustainment of High-Performance Plasmas', Japan-China-Korea Joint Seminar on Atomic and Molecular Processes in Plasma (AMPP2015) was held on July 28 - August 1, 2014, in Lanzhou, China. The total number of the officially registered participants was 50. This seminar is the extension of the last four seminars that were held in 2004 in Lanzhou, in 2007 in Dunhuang, in 2009 in Xi'an, and in 2012 in Lanzhou. In the nuclear fusion plasma, there are quite a variety of atomic processes such as ionization, excitation, di-electronic recombination, collisional electron transfer, cascade radiation, and cascade Auger decay over the wide range of plasma temperature. The knowledge of those processes is indispensable for the evaluation and improvement of the plasma properties. Because of the diversity of the subjects, it is desirable to investigate them by international collaboration groups. This seminar is held to discuss achievement during the past two years and issues for the future prospect. This issue is the collection of 16 papers presented at the entitled meeting. All the 16 presented papers are indexed individually. (J.P.N.)

  4. Proceedings of the nuclear safety seminar, 2011

    International Nuclear Information System (INIS)

    Amin S Zarkasih; Dhandang P; Rohadi A; Djarwani; Santoso; Abdul Waris; Zaki Su'ud; Sihana; Heryudo Kusumo; Yusri Heni; Yus Rusdian; Judi Pramono; Amil Mardha

    2011-06-01

    The Proceedings of the nuclear safety seminar by Nuclear Energy Regulatory Agency with the theme of strengthening in nuclear safety control, nuclear security and nuclear safeguard to Introduction of Nuclear Power Plant (NPP) in Indonesia held on Jakarta 27-28 June 2011. The seminar is an annual routine activities which organized by Nuclear Energy Regulatory Agency (BAPETEN) as an exchange for information from scientists and researchers for using nuclear technology. The proceeding consist of 4 articles from keynotes’ speaker and 39 articles from BAPETEN, BATAN and outside participants. (PPIKSN)

  5. History of the RSIC seminar-workshops

    International Nuclear Information System (INIS)

    Maskewitz, B.F.

    1992-01-01

    The RSIC concept of the open-quote seminar-workshop close-quote as a means to review the state-of-the-art of specific computing technology and to transmit a great deal of information to a large number of people in a short period of time evolved over a 30-year period. This paper presents the background leading to the development of the concept and details the history of the seminars and workshops organized by RSIC staff members through the years, 1965 - 1992

  6. Proceedings of national seminar neutron activation analysis

    International Nuclear Information System (INIS)

    Agus Taftazani; Muhayatun Santoso; Budi Haryanto; Khatarina Oginawati

    2010-11-01

    Proceedings of national seminar neutron activation analysis in 2010 with the theme of the Role of Nuclear Analytical Techniques in the Field of Environment, Health and Industry. The seminar was organized by Indonesians Neutron Activation Analysis and BATAN Forum. These proceedings contain the result of environmental research in BATAN, universities and institutions associated with the application on neutron activation analysis technique. The purpose of these proceedings was as a useful source of information to spur research and development of activation analysis applications in various fields for the Indonesian welfare. There are 40 articles. (PPIKSN).

  7. Advertising is magic

    International Nuclear Information System (INIS)

    Haskins, Louise

    1999-01-01

    Full text: Now in its fourth year, BNFL's advertising strategy continues to evolve and build upon the communication achievements of previous years. The case study this year will reflect upon progress so far and will concentrate specifically on the 1998 campaign development. It will begin by briefly reiterating the role we believe advertising plays in the communications mix and by recapping on the theoretical framework upon which the strategy continues to be based. Last year, I presented a case study on the development of BNFL's second television advertisement and supporting media. This year, I will present opinion research data which indicates that BNFL has, indeed, begun to detach itself from the contentious debate which surrounds the nuclear industry in general. Verbatim comments from respondents demonstrate that BNFL is now being perceived more widely within the UK as a successful corporate entity. The presentation will concentrate on the decision-making and research process which led us to select the content of our third advertising campaign. One key consideration being the impact of BNR:s merger with Magnox Electric plc and how their activity was incorporated into the overall advertising strategy. Having established key image characteristics through describing BNFL's scientific achievements and, more recently, BNFL's fuel recycling capabilities, the presentation will outline why this time we have opted for a total capability' advertisement whilst endeavouring to retain the five key image criteria which are at the heart of the strategy. Specific areas covered will include our clearance of the advertisement through the UK's advertising regulatory bodies (the Broadcast Advertising Clearance Centre (BACC) and the Independent Television Commission (ITQ). This in itself will demonstrate the importance of gaining detailed substantiation and legal clearance of the advertising claims made. Finally, we will share our experiences of each production phase, not least, the

  8. Reviving Graduate Seminar Series through Non-Technical Presentations

    Science.gov (United States)

    Madihally, Sundararajan V.

    2011-01-01

    Most chemical engineering programs that offer M.S. and Ph.D. degrees have a common seminar series for all the graduate students. Many would agree that seminars lack student interest, leading to ineffectiveness. We questioned the possibility of adding value to the seminar series by incorporating non-technical topics that may be more important to…

  9. Seminar for Master's Thesis Projects: Promoting Students' Self-Regulation

    Science.gov (United States)

    Miedijensky, Shirley; Lichtinger, Einat

    2016-01-01

    This study presents a thesis seminar model aimed at promoting students' self-regulation. Students' perceptions regarding the contribution of the seminar to their learning process were characterized and the seminar's effect upon their self-regulation expressions was examined. Data was collected using questionnaires and analyzed thematically. The…

  10. Extensive advertising. Turkey.

    Science.gov (United States)

    Yaser, Y

    1993-12-01

    The Turkish Family Health and Planning Foundation set out with the support of the US Agency for International Development in 1988 to develop a contraceptive social marketing program. It was designed to increase the availability and use of condoms and low-dose pills, while maximizing the participation of the private sector. The program would build a market using existing infrastructure; collaborate and participate with 4 major pharmaceutical companies; use all commercial products and nothing donated; and negotiate for commercial product prices without subsidy. Full cost recovery and self-sufficient operation was projected to be realized by the 4th year of sales. The OK condom brand was created for the program and marketed through television, open air advertisements, gifts, and sponsorship from mid-1991. 4.46 million units were sold over the period May-December 1991 and 5.76 million over January-November 1992; these figures were 127% and 115% above sales targets, respectively. The OK brand dominated the market of everusers with 41.1% having employed the brand. Data suggest that the condoms are effectively being used by the urban and comparatively poor segments of society. Sales volumes were so robust that the commercial sector expanded the product line on its own to offer OK Extra.

  11. Strategic informative advertising in a tv-advertising duopoly

    OpenAIRE

    Nilssen, Tore; Sørgard, Lars

    2000-01-01

    We consider a model of strategic informative advertising where the advertising is done on TV and where the TV channels' advertising prices are endogenously determined. We discuss how these prices, and the advertising firms' advertising efforts, vary with the two key parameters of the model: the degree of product differentiation in the product market and a measure of the relative sizes of the TV channels' viewer bases. We find, in particular, that the larger the size difference among the TV ch...

  12. Advertising Bans and the Substitutability of Online and Offline Advertising

    OpenAIRE

    Goldfarb, Avi; Tucker, Catherine Elizabeth

    2010-01-01

    The authors examine whether the growth of the Internet has reduced the effectiveness of government regulation of advertising. They combine nonexperimental variation in local regulation of offline alcohol advertising with data from field tests that randomized exposure to online advertising for 275 different online advertising campaigns to 61,580 people. The results show that people are 8% less likely to say that they will purchase an alcoholic beverage in states that have alcohol advertising b...

  13. Internet Advertising: Ethics and Etiquette.

    Science.gov (United States)

    Machovec, George S.

    1994-01-01

    Discusses the growth of the Internet and the attitudes of users toward advertising, provides examples of kinds of advertising used on electronic networks, and lists several companies that help advertisers use the Internet. Fifteen guidelines are suggested to help advertisers use the Internet in a reasonable and appropriate way. (Contains 11…

  14. Quality uncertainty and informative advertising

    NARCIS (Netherlands)

    Moraga-González, José Luis

    We present a price signalling model with informative advertising. A costly advertisement informs of the good's quality directly and therefore the seller determines the fraction of informed buyers endogenously. We show that informative advertising only occurs in pooling equilibria. For an advertising

  15. Seminar on present and future Spanish Legislation on nuclear energy

    International Nuclear Information System (INIS)

    1986-01-01

    The Proceedings of the Seminar contain the papers presented and the conclusions of each Session. The topics cover Spanish nuclear legislation including the licensing of nuclear power plants and control, analysed in the context of legislation in other fields and the new requirements since Spain joined the European Communities. Other papers deal with the origin and evolution of Spanish nuclear law, the competent international organizations and the nuclear third party liability regime set in place by the international conventions in that field. Also discussed are the national regulations on radioactive waste management and the competent authorities. Finally, a revision of the Spanish Nuclear Energy Act is considered necessary in the light of developments since its inception [fr

  16. Introduction to media and advertising creative relationship

    Institute of Scientific and Technical Information of China (English)

    李晴

    2013-01-01

    This article is based on the relationship of media and advertising creative for the report, Through the analysis of the nature and characteristics of various advertising media, from video, print, advertising, outdoor this four aspects explain the relationship between media and advertising creative. Fully understand the media for advertising creative, make the best combination of media and advertising, make advertising creative into real productivity.

  17. Undergraduate Seminars: The Poster Session Solution.

    Science.gov (United States)

    Chute, Douglas L.; Bank, Barry

    1983-01-01

    A good alternative to the undergraduate psychology seminar is the poster session. During the course each student wrote a review paper. For use in his/her class presentation, the student provided the following information on poster paper: title, author, abstract, a few graphs or illustrations from the literature, conclusions, and references. (RM)

  18. Public enlightment seminar on nuclear power. Proceedings

    Energy Technology Data Exchange (ETDEWEB)

    Yildirim, N

    1998-12-31

    The seminar considered different aspects of nuclear power development, including the following issues: electricity generation, power supply and demand, energy sources, consumption of electricity, energy outlook in Europe, comparative analysis of energy options, safety of modern nuclear power plants, radiation and human health, radioactive waste management, nuclear techniques to promote world food security, public information issues.

  19. [Ethics and transfusion--seminar report].

    Science.gov (United States)

    Hervé, C; Tissot, J-D; Bouësseau, M-C; Pottier, R; Monsellier, M; Garraud, O; Hermine, O; Sannié, T; Cazenave, J-P; Cabaud, J-J; Lefrère, J-J

    2014-05-01

    This paper brings together the abstracts and proceedings of a seminar held on the topic of "ethics and transfusion", October 15, 2013 at the National Institute of Blood Transfusion, Paris. Copyright © 2014. Published by Elsevier SAS.

  20. Latin American USOMs Seminar on Agrarian Reform.

    Science.gov (United States)

    International Cooperation Administration (Dept. of State), Washington, DC.

    This report of seminar proceedings discusses land reform policies and programs and their place in the economic development of Latin America. It analyzes experiences and current situations in Latin America, the United States, and elsewhere which shed light on the problems and possibilities of agrarian reform. An appraisal of existing physical,…

  1. History of Great Ideas: An Honors Seminar.

    Science.gov (United States)

    Terrill, Marty; And Others

    The History of Great Ideas is an interdisciplinary seminar course for sophomore honor students at North Arkansas Community Technical College that teaches the intellectual history of western civilization. Each semester, students study 14 ideas from science, philosophy, history, religion, sociology, and economics to discover how philosophical…

  2. Video Conferencing for a Virtual Seminar Room

    DEFF Research Database (Denmark)

    Forchhammer, Søren; Fosgerau, A.; Hansen, Peter Søren K.

    2002-01-01

    A PC-based video conferencing system for a virtual seminar room is presented. The platform is enhanced with DSPs for audio and video coding and processing. A microphone array is used to facilitate audio based speaker tracking, which is used for adaptive beam-forming and automatic camera...

  3. Public enlightment seminar on nuclear power. Proceedings

    International Nuclear Information System (INIS)

    Yildirim, N.

    1997-01-01

    The seminar considered different aspects of nuclear power development, including the following issues: electricity generation, power supply and demand, energy sources, consumption of electricity, energy outlook in Europe, comparative analysis of energy options, safety of modern nuclear power plants, radiation and human health, radioactive waste management, nuclear techniques to promote world food security, public information issues

  4. Report on Fulbright Summer Seminar on Indonesia.

    Science.gov (United States)

    Christenson, Charles Elroy

    This resource packet was compiled by a participant in the Fulbright Summer Seminar on Indonesia. The materials provide information for teaching about the diaspora of Hinduism and Islamic beliefs throughout the southeast Asia archipelagoes and their influence on art and culture. The handouts supplement information on Indonesia as part of an Asian…

  5. Food advertising in children's magasines

    OpenAIRE

    Šorli, Ema

    2014-01-01

    Children are particularly interesting to the media and advertising, since they are more receptive to advertisement than adults during adolescence. The problem of advertising is mainly unhealthy food, but for child’s healthy growth and development a balanced diet and physical activity are most needed. The objectives of the thesis were to explore children's magazines and to determine the frequency of food advertising, and to present the phenomenon of food advertisements through different period...

  6. CHALLENGES IN CROSS CULTURAL ADVERTISING

    OpenAIRE

    Yuni Retnowati

    2016-01-01

    At first, marketing practitioners and academics consider standardized approaches to marketing and advertising strategies in globalization, and then some studies proved that the standardization of advertising across culture is not valid. Therefore, cross cultural advertising takes local culture into account when conveying messages in advertisements. Cross cultural understanding is very important in order to produce successful localized advertising that would reflect the cultural values and nor...

  7. Advertising. Advanced placement of objects

    OpenAIRE

    Hassan Ali Al-Ababneh

    2016-01-01

    The article is devoted to the study of one of the most important concepts and marketing events which is advertising. The author studies the history of the formation of modern advertising and covers the main interpretations of the concept of advertising. The article presents the data on the chronology of the formation of the key objectives of the advertising process and the basic classification of types of advertising, its purpose and place in the marketing mix. It sets out the ...

  8. A Theory of Combative Advertising

    OpenAIRE

    Yuxin Chen; Yogesh V. Joshi; Jagmohan S. Raju; Z. John Zhang

    2009-01-01

    In mature markets with competing firms, a common role for advertising is to shift consumer preferences towards the advertiser in a tug-of-war, with no effect on category demand. In this paper, we analyze the effect of such “combative” advertising on market power. We show that, depending on the nature of consumer response, combative advertising can reduce price competition to benefit competing firms. However, it can also lead to a procompetitive outcome where individual firms advertise to incr...

  9. Advertising and Business Cycle Fluctuations

    OpenAIRE

    Benedetto Molinari; Francesco Turino

    2009-01-01

    This paper provides new empirical evidence of quarterly U.S. aggregate advertising expenditures, showing that advertising has a well defined pattern over the Business Cycle. To understand this pattern we develop a general equilibrium model where targeted advertising increases the marginal utility of the advertised good. Advertising intensity is endogenously determined by profit maximizing firms. We embed this assumption into an otherwise standard model of business cycle with monopolistic comp...

  10. Report and analysis of S-cube. Super science seminar

    International Nuclear Information System (INIS)

    Isogai, Kentaro; Yasuhara, Yuko

    2004-04-01

    At the ITBL Promotion Office, the science seminar (S-cube: Super Science Seminar) which was held for the first time on Wed., October 30, 2002 has been held more than 50 times. Lectures have been invited from many universities and research organizations. Seminars have been held which are of interest to junior high school students and high school students. In this article, in addition to introducing the seminars that have been held, attention is paid to the theme of the seminars, and what management considerations are necessary in order to increase participants in the future. (author)

  11. JSPS-NRF-NSFC A3 foresight program seminar. Proceedings of Japan-China joint seminar on atomic and molecular processes in plasma

    International Nuclear Information System (INIS)

    Koike, Fumihiro; Dong Chenzhong; Ding Xiaobin

    2013-02-01

    As one of the activities of JSPS-NRF-NSFC A3 Foresight Program in the field of Plasma Physics (NSFC: No.11261140328), Japan-China Joint Seminar on Atomic and Molecular Processes in Plasma was held on July 30 - August 4, 2012, in Lanzhou, China. The total number of the officially registered participants was 37, in which 14 from Japan, 21 from China, 1 from Germany, and 1 from Ireland. This seminar is the extension of the last three seminars that were held on March 6-11, 2004 in Lanzhou, China, on October 6-12, 2007 in Dunhuang, China, and on October 26-31, 2009 in Xi'an, China. In the nuclear fusion plasma, there are quite a variety of atomic processes such as ionization, excitation, di-electronic recombination, collisional electron transfer, cascade radiation, and cascade Auger decay over the wide range of plasma temperature. The knowledge of those processes is indispensable for the evaluation and improvement of the plasma properties. Especially, in these years, the property of tungsten ions has become a subject of urgent investigations since tungsten has been considered as one of the plasma facing wall materials. Because of the diversity of the subject, it is desirable to investigate them by international collaboration groups. The present seminar may contribute to realize the above stated aim; especially it has given an opportunity for the collaborative workers to illustrate their achievements. The present seminar summarizes the collaborative researches for the last decade and proposes the issues for the future prospect. This issue is the collection of 19 papers presented at the entitled meeting. All the 19 of the presented papers are indexed individually. (J.P.N.)

  12. Fast reactor cycle technology development. 'FaCT seminar - R and D for key technology of national importance'. Seminar report and collection of documents

    International Nuclear Information System (INIS)

    2008-03-01

    An R and D program on the fast breeder reactor cycle commercialization, the FaCT Project, which was selected as one of the Key Technologies of National Importance, has been conducted at the Japan Atomic Energy Agency for the purposes of resolving the issues of long-term sustainable energy supply and the global warming. The first Seminar of the FaCT Project was held at the Osaka Science and Technology Center on November 30, 2007, to present the progress and status of the Project and exchange opinions among the participants from various sectors. In the Seminar, MEXT, METI and JAEA reported the national nuclear policy, the current status and future plan of the FaCT Project. A special panel session was also held on the approach to international collaboration relevant to the project, and the importance was stressed on further promoting the international collaboration and keeping the framework of international partnership in this area, while distinguishing the relationship between 'cooperation' and 'competition'. Over 260 audiences from various sectors including government, universities, research organizations, utilities, nuclear industries participated. This report provides a seminar summary and the presented papers. (author)

  13. Trends in Advertising Typography.

    Science.gov (United States)

    Moriarty, Sandra Ernst

    1982-01-01

    Reviews advertising typography in general interest, special interest, and trade magazines and concludes that special interest magazine ads are making the most effort to be fashionable, but also have the greatest chance of having functional problems. (FL)

  14. Alcohol advertising and youth.

    Science.gov (United States)

    Martin, Susan E; Snyder, Leslie B; Hamilton, Mark; Fleming-Milici, Fran; Slater, Michael D; Stacy, Alan; Chen, Meng-Jinn; Grube, Joel W

    2002-06-01

    This article presents the proceedings of a symposium at the 2001 Research Society on Alcoholism meeting in Montreal, Canada. The symposium was organized and chaired by Joel W. Grube. The presentations and presenters were (1) Introduction and background, by Susan E. Martin; (2) The effect of alcohol ads on youth 15-26 years old, by Leslie Snyder, Mark Hamilton, Fran Fleming-Milici, and Michael D. Slater; (3) A comparison of exposure to alcohol advertising and drinking behavior in elementary versus middle school children, by Phyllis L. Ellickson and Rebecca L. Collins; (4) USC health and advertising project: assessment study on alcohol advertisement memory and exposure, by Alan Stacy; and (5) TV beer and soft drink advertising: what young people like and what effects? by Meng-Jinn Chen and Joel W. Grube.

  15. Sounds of Web Advertising

    DEFF Research Database (Denmark)

    Jessen, Iben Bredahl; Graakjær, Nicolai Jørgensgaard

    2010-01-01

    Sound seems to be a neglected issue in the study of web ads. Web advertising is predominantly regarded as visual phenomena–commercial messages, as for instance banner ads that we watch, read, and eventually click on–but only rarely as something that we listen to. The present chapter presents...... an overview of the auditory dimensions in web advertising: Which kinds of sounds do we hear in web ads? What are the conditions and functions of sound in web ads? Moreover, the chapter proposes a theoretical framework in order to analyse the communicative functions of sound in web advertising. The main...... argument is that an understanding of the auditory dimensions in web advertising must include a reflection on the hypertextual settings of the web ad as well as a perspective on how users engage with web content....

  16. "Ruralizing" Presidential Job Advertisements

    Science.gov (United States)

    Leist, Jay

    2007-01-01

    Rural community college presidential job advertisements that focus on geography, politics, and culture can improve the likelihood of a good fit between the senior leader and the institution. (Contains 2 figures.)

  17. Paid online advertising

    OpenAIRE

    Damjan, Jure

    2016-01-01

    In time when internet is becoming one of the major channels for sales and spreading information, organizations, companies and individuals face challenges on how to present their websites to wider audience as well as attract new visitors. In this thesis we have presented paid online advertising, which can be used by any website owner, even individual, to drive visitors to their websites in an easy and fast way. We have also presented main advertising channels, major global and local players, t...

  18. Eight worst advertising mistakes.

    Science.gov (United States)

    Maley, Catherine

    2010-11-01

    This article presents strategies for advertising the medical practice. The emphasis is on breaking out of the old rules of how one should advertise and delves into asking questions that lead to a true strategy unique to one's medical practice and offerings. The article discusses the myriad ways to think about and create a patient-centered approach, turning from "here is what we offer" to instead "what you want we offer." Copyright © 2010 Elsevier Inc. All rights reserved.

  19. ADVERTISING AGENCY MARKETING MANAGEMENT

    OpenAIRE

    Denis Kislov, Yevgenia Horobei

    2015-01-01

    Goal of the paper. The goal of this article is to define the nature, specific features and factors pertaining to the advertising agency marketing management. One of the tools is the use of non-standard approaches to management of advertising agencies, which under certain conditions makes it possible to improve the situation and to bring the agency to a new higher level as well as to improve the efficiency of its functioning in the conditions of transformational economy of Ukraine. Methodol...

  20. Customer Poaching and Advertising

    OpenAIRE

    Rosa Branca Esteves

    2007-01-01

    This article is a first look at the dynamic effects of customer poaching in homogeneous product markets, where firms need to invest in advertising to generate awareness. When a firm can recognize customers with different past purchasing histories, it may send them targeted advertiseraents with different prices. It is shown that only the firm that advertises the highest price in the first period will engage in price discrimination, and that poaching clearly benefits the discriminating firm, Th...

  1. Mobile Search and Advertising

    OpenAIRE

    Lovitskii, Vladimir; McCaffery, Colin; Thrasher, Michael; Traynor, David; Wright, Peter

    2009-01-01

    Mobile advertising is a rapidly growing sector providing brands and marketing agencies the opportunity to connect with consumers beyond traditional and digital media and instead communicate directly on their mobile phones. Mobile advertising will be intrinsically linked with mobile search, which has transported from the internet to the mobile and is identified as an area of potential growth. The result of mobile searching show that as a general rule such search result exceed 1...

  2. Publicity, Advertising and Spirituality

    OpenAIRE

    Ramona Olivia ŞTEFĂNESCU-MIHĂILĂ

    2014-01-01

    Advertising industry is more and more often associated to brilliant minds in areas such as: psychology, sociology, anthropology, who turned a job into a full time task of “penetrating the collective public mind, (...) its manipulation, exploitation and control”. That is why, ever since its beginnings, the advertising industry was admonished by social critics for taking materialism to the highest levels; to replace inner happiness and intrinsic motivation with the wish to be productive in soci...

  3. Emotional response to advertising

    OpenAIRE

    Bogdan ANASTASIEI; Raluca CHIOSA

    2014-01-01

    Emotions can transcend cultural, linguistic, demographic, and social boundaries. Emotions affect information processing and create a positive attitude toward the ad, which becomes associated with the brand. Objectives. This study investigates the role of pleasure (P), arousal (A) and domination (D) emotions in mobile’s photo camera advertisement and how each of them is influencing consumer attitude towards the advertisement and brand. Prior Work. Holbrook and Batra (1987) develope...

  4. The tobacco industry's accounts of refining indirect tobacco advertising in Malaysia.

    Science.gov (United States)

    Assunta, M; Chapman, S

    2004-12-01

    To explore tobacco industry accounts of its use of indirect tobacco advertising and trademark diversification (TMD) in Malaysia, a nation with a reputation for having an abundance of such advertising. Systematic keyword and opportunistic website searches of formerly private tobacco industry internal documents made available through the Master Settlement Agreement. 132 documents relevant to the topic were reviewed. TMD efforts were created to advertise cigarettes after advertising restrictions on direct advertising were imposed in 1982. To build public credibility the tobacco companies set up small companies and projected them as entities independent of tobacco. Each brand selected an activity or event such as music, travel, fashion, and sports that best suited its image. RJ Reynolds sponsored music events to advertise its Salem brand while Philip Morris used Marlboro World of Sports since advertising restrictions prevented the use of the Marlboro man in broadcast media. Despite a ban on tobacco advertisements in the mass media, tobacco companies were the top advertisers in the country throughout the 1980s and 1990s. The media's dependence on advertising revenue and support from the ruling elite played a part in delaying efforts to ban indirect advertising. Advertising is crucial for the tobacco industry. When faced with an advertising ban they created ways to circumvent it, such as TMDs.

  5. Emotional response to advertising

    Directory of Open Access Journals (Sweden)

    Bogdan Anastasiei

    2014-11-01

    Full Text Available Emotions can transcend cultural, linguistic, demographic, and social boundaries. Emotions affect information processing and create a positive attitude toward the ad, which becomes associated with the brand. Objectives. This study investigates the role of pleasure (P, arousal (A and domination (D emotions in mobile’s photo camera advertisement and how each of them is influencing consumer attitude towards the advertisement and brand. Prior Work. Holbrook and Batra (1987 developed their own emotional scale based on these three dimensions (PAD, showing that these emotions mediate consumer responses to advertising. Approach. A 1*4 factorial experiment design method was adopted in order to measure the impact of independent variables (emotion type on dependent variables (attitude toward ad, attitude toward brand. Results. The results revealed that emotions like Pleasure (loving, friendly, grateful and Arousal (active, interested, excited, entertained influence consumers' attitudes towards brand and advertising. Value. Marketers need to understand the role of pleasure and arousal emotions when making advertising campaign; an effective promotion leads to persuading consumers. The results indicate that marketing practitioners should measure affective responses when testing an advertisement, as long as this action would predict brand attitude.

  6. ADVERTISING AND LANGUAGE MANIPULATION

    Directory of Open Access Journals (Sweden)

    Cristina-Maria PRELIPCEANU

    2013-11-01

    Full Text Available Research has revealed that much of what happens in our minds as a result of language use is still hidden from our conscious awareness. Advertisers know this phenomenon better. They use the manipulation of language to suggest something about their products without directly claiming it to be true. Although the advertisers use colours, symbols, and imagery in advertisements, “the most direct way to study ads is through an analysis of the language employed” as all the other aspects are meant to reinforce the language message. Ads are designed to have an effect on consumers while being laughed at, belittle and all but ignored. Some modern advertisements appear to be almost dissuading consumers from the product – but this is just a modern technique. This paper is going to analyze a series of language techniques used by advertisers to arrest our attention, to arouse our interest, to stimulate desire for a product and ultimately to motivate us to buy it. Once we become familiar with the language strategies used in advertising messages we will be more able to make our own buying decisions.

  7. Statistical learning for predictive targeting in online advertising

    DEFF Research Database (Denmark)

    Fruergaard, Bjarne Ørum

    The focus in this thesis is investigation of machine learning methods with applications in computational advertising. Computational advertising is the broad discipline of building systems which can reach audiences browsing the Internet with targeted advertisements. At the core of such systems......, an international online advertising technology partner. This also means that the analyses and methods in this work are developed with particular use-cases within Adform in mind and thus need also to be applicable in Adform’s technology stack. This implies extra thought on scalability and performance...... application in real-time bidding ad exchanges, where each advertiser is given a chance to place bids for showing their ad while the page loads, and the winning bid gets to display their banner. The contributions of this thesis entail application of a hybrid model of explicit and latent features for learning...

  8. Do Tobacco Bans Harm the Advertising Industry?

    OpenAIRE

    Tom Coupe; Olena Gnezdilova

    2008-01-01

    We use panel data on advertising expenditures to check the influence of tobacco advertising bans on the advertising industry. We find no clear evidence of a negative effect of tobacco bans on total per capita advertising expenditures.

  9. Proceedings from the Fissile Material Cut-off seminar in Stockholm

    International Nuclear Information System (INIS)

    Arbman, G.

    1998-01-01

    The Swedish Defence Research Establishment hosted an international expert seminar on the subject of verifying a prohibition of the production of fissile material for nuclear weapons purpose (cut-off) in Stockholm, June 3-5 1998. The objective of the seminar was to provide an opportunity for informal discussions among scientific and technical experts on various technical matters relating to the verification of a future Fissile Material Cut-off Treaty (FMCT). A stated aim of the seminar was to keep issues of scope to a minimum. Invited speakers and commentators were given an opportunity to present their views as written contributions. The present seminar proceedings are essentially the result of these views. In addition, short summaries of the discussions following each session are included. Although an attempt was made to be as complete and accurate as possible in reproducing these discussions, the editors apologise if some important points or statements have been omitted. If so, the main reason is that the documentation of the discussions were based on written notes, not taped recordings. Eight longer contributions have been separately indexed

  10. Proceedings of the seminar on leak before break in reactor piping and vessels

    International Nuclear Information System (INIS)

    Faidy, C.; Gilles, P.

    1997-04-01

    The objective of the seminar was to present the current state of the art in Leak-Before-Break (LBB) methodology development, validation, and application in an international forum. With particular emphasis on industrial applications and regulatory policies, the seminar provided an opportunity to compare approaches, experiences, and codifications developed by different countries. The seminar was organized into four topic areas: status of LBB applications; technical issues in LBB methodology; complementary requirements (leak detection and inspection); LBB assessment and margins. As a result of this seminar, an improved understanding of LBB gained through sharing of different viewpoints from different countries, permits consideration of: simplified pipe support design and possible elimination of loss-of-coolant-accident (LOCA) mechanical consequences for specific cases; defense-in-depth type of applications without support modifications; support of safety cases for plants designed without the LOCA hypothesis. In support of these activities, better estimates of the limits to the LBB approach should follow, as well as an improvement in codifying methodologies. Selected papers are indexed separately for inclusion in the Energy Science and Technology Database

  11. Proceedings of the seminar on leak before break in reactor piping and vessels

    Energy Technology Data Exchange (ETDEWEB)

    Faidy, C. [ed.] [Electricite de France, Villeurbanne (France); Gilles, P. [ed.] [Framatome, Paris (France)

    1997-04-01

    The objective of the seminar was to present the current state of the art in Leak-Before-Break (LBB) methodology development, validation, and application in an international forum. With particular emphasis on industrial applications and regulatory policies, the seminar provided an opportunity to compare approaches, experiences, and codifications developed by different countries. The seminar was organized into four topic areas: status of LBB applications; technical issues in LBB methodology; complementary requirements (leak detection and inspection); LBB assessment and margins. As a result of this seminar, an improved understanding of LBB gained through sharing of different viewpoints from different countries, permits consideration of: simplified pipe support design and possible elimination of loss-of-coolant-accident (LOCA) mechanical consequences for specific cases; defense-in-depth type of applications without support modifications; support of safety cases for plants designed without the LOCA hypothesis. In support of these activities, better estimates of the limits to the LBB approach should follow, as well as an improvement in codifying methodologies. Selected papers are indexed separately for inclusion in the Energy Science and Technology Database.

  12. Proceedings from the Fissile Material Cut-off seminar in Stockholm

    Energy Technology Data Exchange (ETDEWEB)

    Arbman, G. [ed.

    1998-07-01

    The Swedish Defence Research Establishment hosted an international expert seminar on the subject of verifying a prohibition of the production of fissile material for nuclear weapons purpose (cut-off) in Stockholm, June 3-5 1998. The objective of the seminar was to provide an opportunity for informal discussions among scientific and technical experts on various technical matters relating to the verification of a future Fissile Material Cut-off Treaty (FMCT). A stated aim of the seminar was to keep issues of scope to a minimum. Invited speakers and commentators were given an opportunity to present their views as written contributions. The present seminar proceedings are essentially the result of these views. In addition, short summaries of the discussions following each session are included. Although an attempt was made to be as complete and accurate as possible in reproducing these discussions, the editors apologise if some important points or statements have been omitted. If so, the main reason is that the documentation of the discussions were based on written notes, not taped recordings. Eight longer contributions have been separately indexed.

  13. Radiological Protection in Nuclear Programmes in Latin America. Proceedings of a Regional Seminar

    International Nuclear Information System (INIS)

    1979-05-01

    The growth of nuclear power projected both in the industrial and developing Member States of the IAEA raises many problems which can be solved only by international collaboration. The present regional seminar was organized with the objective of bringing together radiological protection specialists from the Latin American countries to discuss recent advances in radiological protection of nuclear workers, the population and the environment around nuclear installations.The seminar was organized by the IAEA in collaboration with the Government of Venezuela and took place on 21-25 November 1977 in Caracas. The participants came from 10 countries and the United Nations Development Organisation (UNDP), the Pan-American Health Organization (PAHO) and the Organization of American States (OAS) were represented. One of the main tasks of the seminar was the identification of those local or regional problems which might be solved through international collaboration. Therefore, all of these notes and proposals were reflected and summarized in the chapter entitled ''Notes and Recommendations of the Participants''. It was also felt that the seminar had an educational, or training character, as many participants expressed the view that great differences exist in the organizational, instrumental and legislative levels of the radiation protection facilities provided, and thus the seminar provided an opportunity to exchange views, information and ideas on these subjects. As this seminar proved to be very useful and successful, special emphasis was put on the recommendation that similar meetings should be organized every two or three years. In this report the papers are reproduced as presented at the sessions. As the discussions following the papers contained only a few further clarifications on the data presented, no detailed list of questions and answers is included in this report. One of the main tasks of the seminar was the identification of those local or

  14. JSPS-CAS Core University Program seminar. Proceedings of Japan-China joint seminar on atomic and molecular processes in plasma

    Energy Technology Data Exchange (ETDEWEB)

    Koike, Fumihiro [Kitasato Univ., Tokyo (Japan); Dong, Chenzhong [Northwest Normal Univ., Lanzhou (China)

    2005-02-01

    As one of the activities of JSPS-CAS Core University Program, Japan-China Joint Seminar on Atomic and Molecular Processes in Plasma was held on March 6 - 11, 2004 in Lanzhou, China. The total number of the officially registered participants was 29, in which 17 from Japan, 10 from China, and 2 from Germany. In the nuclear fusion plasma, there are quite a variety of atomic processes such as ionization, excitation, radiative recombination, non-radiative recombination (di-electronic recombination, collisional electron transfer), cascade radiation, and cascade Auger decay over the wide range of plasma temperature. The knowledge of such the processes is indispensable for the evaluation and improvement of the plasma properties, which is desirable to be investigated by international collaboration groups. The present Japan-China Joint Seminar constitutes one of such the activities to realize the above stated aim. The 21 of the presented papers are indexed individually. (J.P.N.)

  15. Proceedings of the Third APEC Coal Flow Seminar

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    1996-11-26

    This proceedings includes papers presented at the Third APEC Coal Flow Seminar held at Terrigal, Australia in November, 1996. Keynote addresses, three sessions for discussions, and presentations by members economies are included. `Future investment requirements for coal in the APEC region,` `Barriers to investment across the APEC region coal chain,` `International commercial financier`s perspective on coal,` `The role of advanced coal technologies in greenhouse gas abatement and financing its development and uptake,` `Investment issues affecting the uptake of clean coal technology (CCT),` `Role of multilateral development banks in financing CCT to reduce greenhouse gas emissions,` and `Strategies for addressing regional coal issues` were presented as keynote addresses. In the sessions, investment issues facing coal power development, financing coal and investment, and investment strategies for CCT were discussed. 58 refs., 42 figs., 40 tabs.

  16. Report on the national seminar on radioimmunoassays

    International Nuclear Information System (INIS)

    1979-01-01

    Deliberations of the National Seminar on Radioimmunoassays (RIA) held at Bombay during 16-20 January 1978 are reported. Various aspects of the application of RIA techniques in India were discussed in the seminar. They included the basic requirements of RIA in India, the state-of-the-art of RIA in India, radiation protection in RIA, quality control of RIA, usefulness and limitations of RIA in clinical diagnosis and use of RIA in tropical infectious diseases. Difficulties encountered in the practice of RIA techniques in India were found to be mainly related to availability of 125 I, RIA kits, antisera and hormones. The need for establishing a centralised assay service for RIA was examined and it was concluded that such a step would be premature in the present situation. Recommendations made and guidelines spelt out deal with resources for RIA, research, referral assay service, training and information exchange and dissemination. (M.G.B.)

  17. Programme of Seminars January to March 2004

    CERN Multimedia

    2004-01-01

    If you wish to participate in one of the following courses, please discuss with your supervisor and apply electronically directly from the course description pages that can be found on the Web at: http://www.cern.ch/Training/ or fill in an "application for training" form available from your Divisional Secretariat or from your DTO (Divisional Training Officer). Applications will be accepted in the order of their receipt. MANAGEMENT & COMMUNICATION Nathalie Dumeaux tel. 78144 management.communication@cern.ch Situation : 20.01.2004 DatesDaysPlaces Available** Bilingual seminars Communication Techniques-1/Techniques de communication-1 16, 17, 18 March 3 non Project Management/Gestion de projet 17, 18, 19 March 3 oui Seminars in English Communicating effectively 22, 23 January & 19, 20 February 4 yes Performance Appraisal MAPS 4, 5, 6 February 3 yes Performance Appraisal -MAPS 11, 12, 13 February 3 yes Séminaires en Français Formation à l'entreti...

  18. Nuclear energy and natural environment. Information seminar

    International Nuclear Information System (INIS)

    1994-01-01

    The material of the Jadwisin 93' seminar is the collection 20 of 19 articles discussing aspects of the subject of nuclear energy and natural environment. The lectures were presented at six sessions: 1) Nuclear energy applications in medicine, agriculture, industry, food preservation and protection of the environment; 2) Nuclear power in the world; 3) Public attitudes towards different energy options, the example of Sweden; 4) Nuclear power in neighbouring countries; 5) Radiation and human health; 6) Radioactive waste management and potential serious radiological hazards. The general conclusion of the seminar can be as follows. In some cases the nuclear power is a source of environment pollution but very often nuclear techniques are now used and certainly more often in the future will be used for environment and human health protection

  19. Reducing Outdoor Advertising

    Directory of Open Access Journals (Sweden)

    Patrice de Rendinger

    2006-05-01

    Full Text Available The fundamental concept is that public space is not a private property. So, a facade (the outer skin, the last millimeter belongs to the town, not to the owner of the building. Changing the rendering, a window, adding or removing anything from a facade requires a permission delivered by the town's authority.In places like Paris, Bordeaux, Marseilles, Lyon, Strasbourg… everywhere one can find a registrated building such as a cathedral, a castle, or a group of ancient buildings, a national administration is controlling this permission. This administration is called «historical monuments administration» and is locally lead by a specialized architect.In the late seventies, French government decided to reduce advertising on the roads and on the city walls. Advertising on the road was leading to a confusion reducing the efficacy of the roadsigns and direction signs, which is dangerous. The reduction was under control of a national administration: the ministry of equipment in charge of the roads design. Advertising on the walls with publicity boards was under control of the cities. Every city has a townplanning regulation. Many cities included forbidding advertisement boards on the walls in this regulation.A couple of firms, but mainly once (Decaux found clever to give a hand to the cities to control advertising. Decaux developed a line of bus stop shelters including advertisements and advertising panels and paid the cities the right to put rather smaller publicities on the public domain.Now Decaux is no more alone on this market and the cities are comparing offers.Marseille turned to a foreign advertising firm who pays three times the price Decaux paid… for half of the advertising surface. Freiburg erased totally the public domain advertisements, selling the tramways and bus coachwork as advertising spaces. Paris is reopening the advertising market before the end of Deacaux's contract and will pay Deacaux a huge amount

  20. Mobile Advertising : A Case study of Mobile advertising Solutions

    OpenAIRE

    Salim, Ali; Alikhani, Nima

    2009-01-01

    This report has been produced as a result of a Thesis assignment conducted at Ericsson. Itspurpose is to give an overview of the Mobile Advertising industry. In this report an overviewof mobile advertising is presented and thru which channels advertising could be used. Thenthree mobile advertising campaigns are shown and described with background, strategy andresults. The different global markets, the different actors in the value chain and how the onlinebehavior has changed are analyzed. The...

  1. Online Female Escort Advertisements

    Directory of Open Access Journals (Sweden)

    James D. Griffith

    2016-05-01

    Full Text Available Female escorts represent an occupational group that charges a fee for sex, which can be regarded as an extreme form of short-term mating. The present study examined if the fees charged by escorts are related to traits typically associated with female short-term mate value. A total of 2,925 advertisements for female escorts offering sexual services in the United States were examined, as a customized software program was used to download all the advertisements from an online escort directory. The advertisement content was coded, and relationships between advertised physical characteristics and the hourly rate charged by female escorts were examined. The analyses showed that higher fees were associated with female escorts who advertised a waist-to-hip ratio near 0.7, lower weight and body mass index, younger age, and photographic displays of breast and buttocks nudity. The findings provide evidence that evolutionarily relevant traits associated with female short-term mate value are systematically related to fees charged for sexual services.

  2. WOMEN’S HOUSE CATARINA - SEMINARS CONTROVE

    Directory of Open Access Journals (Sweden)

    Lilly Ana Aichinger

    2009-12-01

    Full Text Available The extension project of Women's House Catarina, Department of Public Health UFSC held a series of seminars entitled Relations of Power in Gender Relations. The topics were controversial, such as inequality, women's health, political participation, sexual and reproductive rights, and race / ethnicity. It was a rewarding experience for the group Women's House Catarina, where the academic lecturers had the opportunity to pass on their experiences and knowledge learned and exercising citizenship.

  3. Seminar Pediatrics. Medical and Technical Applications

    International Nuclear Information System (INIS)

    Montivero, M.; Nespral, D.O.; Alak, Maria del Carmen

    2012-01-01

    The Association of Biology and Nuclear Medicine has organized the 'Seminar Pediatrics - Medical and Technical Applications', held in Buenos Aires in May 2012, in order to collaborate with the scientific growth of nuclear medicine in pediatrics. The main topics covered were: management of pediatric patients and medical application in childhood, dosimetry in pediatric nuclear medicine, scope of radioisotope - studies in nephrourological pathologies, PET in pediatrics, among others.

  4. 1990 fuel cell seminar: Program and abstracts

    Energy Technology Data Exchange (ETDEWEB)

    1990-12-31

    This volume contains author prepared short resumes of the presentations at the 1990 Fuel Cell Seminar held November 25-28, 1990 in Phoenix, Arizona. Contained herein are 134 short descriptions organized into topic areas entitled An Environmental Overview, Transportation Applications, Technology Advancements for Molten Carbonate Fuel Cells, Technology Advancements for Solid Fuel Cells, Component Technologies and Systems Analysis, Stationary Power Applications, Marine and Space Applications, Technology Advancements for Acid Type Fuel Cells, and Technology Advancement for Solid Oxide Fuel Cells.

  5. Seminar: Music Therapy in Dementia Care

    DEFF Research Database (Denmark)

    Ridder, Hanne Mette Ochsner

    2009-01-01

    This seminar presents music therapy in person centered dementia care. In the first part focus is on research and documentation. How can short term music therapy document changes in symptoms of depression? Is Dementia Care Mapping a valid assessment tool for documenting group music therapy......? In the next part focus is on clinical music therapy – in group work as well as in individual work – and how the music therapist works in the interdisciplinary field....

  6. Advertising Through Social Media : Advertising plan for a hotel

    OpenAIRE

    Verbrugghe, Yann

    2013-01-01

    This thesis was written in order to develop advertising for the manor hotel Karolineburg, located in Kajaani, Finland, by using a social network as advertising media. This work also had for goal to show the possibility of social advertising and the benefits it can bring along. According to the situation of the company, findings and results revealed positive aspects of the work done.

  7. Reconsidering advertising literacy as a defense against advertising effects

    NARCIS (Netherlands)

    Rozendaal, E.; Lapierre, M.A.; van Reijmersdal, E.A.; Buijzen, M.

    2011-01-01

    It is widely assumed that advertising literacy makes children less susceptible to advertising effects. However, empirical research does not provide convincing evidence for this view. In this article, we explain why advertising literacy as it is currently defined (i.e., conceptual knowledge of

  8. Navy Advertising: Targeting Generation Z

    Science.gov (United States)

    2015-12-01

    NAVAL POSTGRADUATE SCHOOL MONTEREY, CALIFORNIA MBA PROFESSIONAL REPORT NAVY ADVERTISING : TARGETING GENERATION Z December......study recommends improvements for Navy advertising efficiency by examining characteristics of recruits defined as Generation Z. Data gathered from five

  9. On Features of Advertising English

    Institute of Scientific and Technical Information of China (English)

    任芳; 赵丹丹

    2011-01-01

    @@ Definition of Advertising English Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, service or ideas by identi- fied sponsors though various media (丁静, 2005:138 ).

  10. Online Advertising in Social Networks

    Science.gov (United States)

    Bagherjeiran, Abraham; Bhatt, Rushi P.; Parekh, Rajesh; Chaoji, Vineet

    Online social networks offer opportunities to analyze user behavior and social connectivity and leverage resulting insights for effective online advertising. This chapter focuses on the role of social network information in online display advertising.

  11. The Effects of the Use of English in Polish Product Advertisements: Implications for English for Business Purposes

    Science.gov (United States)

    Planken, Brigitte; van Meurs, Frank; Radlinska, Ania

    2010-01-01

    English has come to be widely used for the specific purpose of advertising to reach international target groups in various countries. However, few studies to date have investigated the use--and effects of--English in advertising in Eastern European countries. This study investigated the effect of English in advertisements from Polish glossy…

  12. Stereotypes and advertising

    Directory of Open Access Journals (Sweden)

    Starčević Slađana

    2006-01-01

    Full Text Available Many times, we have had a chance to hear that marketing communications are something that can move ahead of time. However, there are many areas in which they are moving slowly than time, without consideration of provided conditions. One of these areas is gender portraying, that is, accepted roles of women and men in the society. We cannot deny that gentle movements have been made towards their more realistic presentation, but a persistent claim that results from recent researches is that marketing communications and particularly advertising, as instrument that most directly reflects this theme, has remained rather resistant to changes in the society. Consequently values that have been built in brands with help of advertising are rather obsolete. Differently speaking, advertising has a showdown with stereotyping - as an assignment of a (usually negative label to certain groups of people based on a certain belief about how these people tend to behave in the society.

  13. MARKETING AND ADVERTISING ETHICS

    Directory of Open Access Journals (Sweden)

    Florin-Alexandru LUCA

    2015-11-01

    Full Text Available Each and every day, the TV programmes are interrupted by advertising spots which offer us a range of products as varied as they are tempting. It is enough to buy them and, as the authors of these spots guarantee, we quickly get rid of cold, the portal vein will perfectly function, we lose weight while eating, using the appropriate tooth paste will keep us away from dentists and a certain cream will get our face a couple of years younger. And all these at financial offers often apparently hard to refuse. This work aims at analyzing where the information stops, by giving the eventual buyer the possibility to choose, and where starts, through persuasion techniques, mostly subliminal, cleverly instrumented, the manipulation of advertising consumers? There is ethics in advertising, but is it fully observed and managed according to the financial interest of the seller? On the other hand, can we also talk about a tacit complicity of the buyer?

  14. Television Advertising and Soda Demand

    OpenAIRE

    Lopez, Rigoberto A.; Liu, Yizao; Zhu, Chen

    2012-01-01

    This study examines the effects of television advertising on consumer demand for carbonated soft drinks using a random coefficients logit model (BLP) with household and advertising data from seven U.S. cities over a three year period. We find that advertising decreases the price elasticity of demand, indicating that advertising plays predominantly a persuasive, therefore anti-competitive role in this market. Further results show that brand spillover effects are significant and that measuring ...

  15. Targeted advertising in magazine markets

    OpenAIRE

    Chandra, Ambarish; Kaiser, Ulrich

    2010-01-01

    We examine the scope and value of targeted advertising in the magazine industry. We use data on reader characteristics at individual media, in contrast to previous work that has needed to infer this information from aggregate data. Our results show a strong relationship between subscriber characteristics and advertising prices. Advertisers clearly value more homogenous groups of readers, measured according to income, gender and age. Our results explain recent trends of declining advertising e...

  16. Essays on Economics of Advertising

    OpenAIRE

    Valei, Azamat

    2017-01-01

    The dissertation studies two topics in economics of advertising in the framework of Industrial Organization. Particularly, it considers a role of advertising in the markets with network externalities in consumption and advertising as a strategic response of incumbent to new entry. The first chapter investigates the incentives for a monopolistic firm producing a good with network externalities to advertise when consumers face imperfect information and therefore must search to realize their act...

  17. Advertising, Attention, and Financial Markets

    OpenAIRE

    Focke, Florens; Ruenzi, Stefan; Ungeheuer, Michael

    2015-01-01

    We investigate the impact of product market advertising on investor attention and financial market outcomes. Using daily advertising data allows us to identify short-term effects of advertising. We measure daily investor attention based the company's number of Wikipedia page views. We show that TV and newspaper advertising positively impacts short-term investor attention. It also positively impacts turnover and liquidity, but the effects are not economically significant. Most importantly, ass...

  18. Factor of originality in advertising

    OpenAIRE

    Ešner, Rudolf

    2009-01-01

    The bachelor thesis deals with exploitation of original attitudes in advertising. The thesis solves answers, what role plays the factor of originality in advertising, when and why firms use that factor, how creators work with it, how consumers perceive the factor and what other elements it generally contains. The bachelor thesis qualifies relationship of advertising and originality, describes and probes practical situations, when originality in advertising can be used as a serious competitive...

  19. Advertising Campaign: Building Creative Ideas

    OpenAIRE

    TANASE, George Cosmin

    2015-01-01

    Advertising is the most visible and most important instrument of the marketing communications mix. Large sums of money are spent on advertising, and no other marketing phenomenon is subject to so much public debate and controversy. Huge amounts of research are devoted to the question of what makes advertising effective and to the role of advertising characteristics on its effectiveness. As is the case with other communications instruments, special attention has to be devoted to the different ...

  20. Recruiters, Advertising, and Navy Enlistments.

    Science.gov (United States)

    1980-03-01

    Population’s Awareness and Advertising Previous studies on advertising have focused on measuring its effects in product markets : the consensus is that...needed that would have an immediate effect. Since about half of the HSGs generated by advertising accrue after the second year, the proper strategy is...1 June 1973. 4. Clarke, D.G., "Econometric Measurement of the Duration of Advertising Effect on Sales," Journal of Marketing Research, Vol. III

  1. Target Advertising and Market Transparency

    OpenAIRE

    Stühmeier, Torben

    2012-01-01

    This paper examines the effects of increased transparency over online news sources, e.g. due to news aggregators, on online news outlets and the advertising industry. The role of news aggregators is controversially discussed, where the discussion widely points on user side effect. The present paper widens the discussion on the advertising side and shows that aggregators can help to better target advertising messages to a more homogenous group of users and, in turn, may both benefit advertiser...

  2. Optimal Advertising with Stochastic Demand

    OpenAIRE

    George E. Monahan

    1983-01-01

    A stochastic, sequential model is developed to determine optimal advertising expenditures as a function of product maturity and past advertising. Random demand for the product depends upon an aggregate measure of current and past advertising called "goodwill," and the position of the product in its life cycle measured by sales-to-date. Conditions on the parameters of the model are established that insure that it is optimal to advertise less as the product matures. Additional characteristics o...

  3. Retorical figures in advertising language

    OpenAIRE

    Radenković-Šošić Bojana

    2012-01-01

    Promotional activities are very often based on advertising and diverse types of public relations. In order to attract consumers' attention and achieve communication goals set by the corporate strategy, advertisers frequently use rhetorical elements in advertising discourse. The advertisers try to convey a desired message and to communicate with the recipient of the message by using various rhetorical figures. It is argued that understanding the structure and function of rhetorical figur...

  4. The advertising and children's audience

    OpenAIRE

    A.S. Teletov; T.Ye. Ivanova

    2015-01-01

    The aim of article. The article shows that today more and more citizens supply from advertising. Children's perception of the world is radically different from the adults’ perception. Modern advertising industry affects children's audience more and more. The aim of the article is to analyze the impact of advertising on children's audience with further proposals. The results of the analysis. Some social critics believe that advertising provides new information that helps to be more adaptive...

  5. Report from Dagstuhl Seminar 12331 Mobility Data Mining and Privacy

    OpenAIRE

    Clifton, Christopher W.; Kuijpers, Bart; Morik, Katharina; Saygin, Yucel

    2012-01-01

    This report documents the program and the outcomes of Dagstuhl Seminar 12331 “Mobility Data Mining and Privacy”. Mobility data mining aims to extract knowledge from movement behaviour of people, but this data also poses novel privacy risks. This seminar gathered a multidisciplinary team for a conversation on how to balance the value in mining mobility data with privacy issues. The seminar focused on four key issues: Privacy in vehicular data, in cellular data, context- dependent privacy, and ...

  6. Advertising on the Internet

    OpenAIRE

    2014-01-01

    M.A. (Communication) The information age we find ourselves in require a different approach to advertising than the traditional advertising approach we are used to. Messages will no longer be placed in order to reach a mass audience, but to reach a very closely defined audience. Products and services will be customised to meet individual needs and the relationship with the consumer will be the key to success in a global economy. We are moving towards a many-to-many model of communication. T...

  7. Some Aspects Regarding Internet Advertising

    Directory of Open Access Journals (Sweden)

    Chiţu I.

    2009-12-01

    Full Text Available The aim of this paper is to examine internet advertising, to understand its strengths and weaknesses, to compare the content and potential of traditional media with Web sites and to describe the specific types of internet advertising. The paper also tries to present some facts and figures regarding internet advertising.

  8. Advertising quality and market share

    OpenAIRE

    Πέκκα - Οικονόμου, Βικτωρία; Σολδάτος, Γεράσιμος Θ.

    1999-01-01

    This paper utilizes a signaling-game approach to advertising and concludes that advertising is a means of increasing profits and not an instrument of consumer preferences manipulation. It also concludes that advertised brands should offer to the consumer something original and if not, then offer what more or less the rival do.

  9. Advertising. Advanced placement of objects

    Directory of Open Access Journals (Sweden)

    Hassan Ali Al-Ababneh

    2016-06-01

    Full Text Available The article is devoted to the study of one of the most important concepts and marketing events which is advertising. The author studies the history of the formation of modern advertising and covers the main interpretations of the concept of advertising. The article presents the data on the chronology of the formation of the key objectives of the advertising process and the basic classification of types of advertising, its purpose and place in the marketing mix. It sets out the classification and content of the basic concepts of marketing. The article considers the potential effectiveness of the basic types of advertising communications, and especially the impact of these promotional activities on the perception of the end user. Particular attention is paid to the study of certain promising areas of advertising, namely, advertising at airports and in airplanes, it is a special case of transit advertising. The author describes the identified advantages and disadvantages of this direction of marketing communications as well as the analysis of statistical data on the effectiveness of advertising at airports and in airplanes. It is suggested to consider this type of advertising as promising and effective in the conditions of modern times because there is the tendency to increase the dynamic potential users of the specified mode of transport and, as a consequence, it is possible with certainty to predict the transformation of potential passengers into real consumers of the studied type of advertising

  10. Bilingual Advertising in Melbourne Chinatown

    Science.gov (United States)

    Chen, Sherry Yong

    2014-01-01

    This paper explores the function of bilingual advertising by analyzing a case study of bilingual advertising in the Chinatown of Melbourne, Australia. The use of bilingual advertising in an immigrant setting differentiates itself from those in Asian settings where English is not used by dominant proportion of speakers in the society, and this…

  11. Advertisement Translation under Skopos Theory

    Institute of Scientific and Technical Information of China (English)

    严妙

    2014-01-01

    This paper is an analysis of advertisement translation under skopos theory.It is explained that the nature of advertisement translation under skopos theory is reconstructing the information of the source text to persuade target audience.Three translation strategies are put forward in translating advertisements.

  12. From Advertising to Hyper-advertising: Semiotics, Narrative and Discourse

    Directory of Open Access Journals (Sweden)

    Eduardo Yalán-Dongo

    2016-07-01

    Full Text Available Advertising design is a discursive planning that does not only build an identity as brand value or graphic development, but also as Semiotics suggests, it produces a narrative level outlining the advertising story. The use of media, construction of characters, storytelling, organization of advertisement, are all expressions of this narrative level which in turn depends on a “context” or expression process from which they are built. This article aims to identify the different forms of narrative production in relation to three types of advertising discourse (Discourse Phase 1, Phase 2 and hyperadvertising as well as evaluate its contrasts and expressions within the advertising communication and consumer society.

  13. Test Anxiety: Evaluation of a Low-Threshold Seminar-Based Intervention for Veterinary Students.

    Science.gov (United States)

    Hahm, Nadine; Augustin, Sophie; Bade, Claudia; Ammer-Wies, Annett; Bahramsoltani, Mahtab

    2016-01-01

    Veterinary students are confronted with a high workload and an extensive number of examinations. However, the skills students gained in high school cannot serve as satisfactory coping strategies during veterinary training. This disparity can lead to test anxiety, as frequently reported by international surveys. In response, a pilot study was carried out to evaluate the effects of a newly developed training seminar to prevent and/or reduce test anxiety. The seminar was offered on a voluntary basis as a low-threshold intervention to first- and second-year veterinary students at three different veterinary schools in Germany. The intervention was offered in two different designs: in either a block or in a semester course containing cognitive and behavioral approaches as well as skill-deficit methods. By conducting a survey and interviews among the participants it was determined whether the contents of the seminar were perceived as helpful for counteracting test anxiety. The potential of the intervention was evaluated using a German test anxiety questionnaire (PAF). The contents of the training seminar were all assessed as beneficial but evaluated slightly differently by first- and second-year students. The results indicate that the seminar prevents and reduces test anxiety significantly compared to the control group students. The greatest effects were achieved by offering the intervention to first-year students and as a block course. As the participants benefit from the intervention independent of the extent of test anxiety, these results suggest that it may be profitable to integrate a workshop on coping strategies in the veterinary curriculum.

  14. Bringing explicit insight into cognitive psychology features during clinical reasoning seminars: a prospective, controlled study.

    Science.gov (United States)

    Nendaz, Mathieu R; Gut, Anne M; Louis-Simonet, Martine; Perrier, Arnaud; Vu, Nu V

    2011-04-01

    Facets of reasoning competence influenced by an explicit insight into cognitive psychology features during clinical reasoning seminars have not been specifically explored. This prospective, controlled study, conducted at the University of Geneva Faculty of Medicine, Switzerland, assessed the impact on sixth-year medical students' patient work-up of case-based reasoning seminars, bringing them explicit insight into cognitive aspects of their reasoning. Volunteer students registered for our three-month Internal Medicine elective were assigned to one of two training conditions: standard (control) or modified (intervention) case-based reasoning seminars. These seminars start with the patient's presenting complaint and the students must ask the tutor for additional clinical information to progress through case resolution. For this intervention, the tutors made each step explicit to students and encouraged self-reflection on their reasoning processes. At the end of their elective, students' performances were assessed through encounters with two standardized patients and chart write-ups. Twenty-nine students participated, providing a total of 58 encounters. The overall differences in accuracy of the final diagnosis given to the patient at the end of the encounter (control 63% vs intervention 74%, p = 0.53) and of the final diagnosis mentioned in the patient chart (61% vs 70%, p = 0.58) were not statistically significant. The students in the intervention group significantly more often listed the correct diagnosis among the differential diagnoses in their charts (75% vs 97%, p = 0.02). This case-based clinical reasoning seminar intervention, designed to bring students insight into cognitive features of their reasoning, improved aspects of diagnostic competence.

  15. Impressions from the 3rd Nordcode Seminar & Workshop

    DEFF Research Database (Denmark)

    Lenau, Torben Anker; Boelskifte, Per; Hansen, Claus Thorp

    2005-01-01

    This paper summarises the purpose and contents of the 3rd Nordcode Seminar and Workshop. First, the workshop assignments are described. Second, the paper briefly presents the topics of the keynote speeches and all presentations of the working papers that took place in the seminar.......This paper summarises the purpose and contents of the 3rd Nordcode Seminar and Workshop. First, the workshop assignments are described. Second, the paper briefly presents the topics of the keynote speeches and all presentations of the working papers that took place in the seminar....

  16. Proceedings of the Seminar 'Irradiation Technologies and the IRASM Facility'

    International Nuclear Information System (INIS)

    Ponta, Corneliu Catalin; Moise, Ioan Valentin

    1999-01-01

    , Mihai Radu); 10. Food irradiation (Ovidiu Ferdes); 11. Norms and regulations in technological irradiation (Adriana Aldea, Petrica Sandu); 12. Specific problems in activity of promoting technological irradiation (Eugen Bratu). The proceedings of the seminar is completed with a summary of debates and organizers' comments, as well as with an addendum containing legislation, European Union directives, standardization and technological dosimetry. The latter contains three tables giving: 1. International standard equivalents in radiation sterilization (European Union, ISO, USA); 2. Technological irradiation standards in Romania; 3. Agri-food products licensed for radiation processing

  17. Sacred and profane view of Christmas in advertising

    OpenAIRE

    Mădălina MORARU (BUGA)

    2013-01-01

    This article investigates the way seasonal advertising campaigns convey the paradoxical relationship between sacred and profane views of Christmas. The following research reveals the differences between commercialized and religious Christmas celebrations by analyzing the advertisements running on the Romanian market between November 15th and December 25th, 2012. The present study focuses on the following topics: the values promoted by both local and international brands, the sacred mindset ve...

  18. Valuable Internet Advertising and Customer Satisfaction Cycle(VIACSC)

    OpenAIRE

    Muhammad Awais; Tanzila Samin; Muhammad Bilal

    2012-01-01

    Now-a-days it is very important for the business persons to attract their target customers towards their products through valuable mode of promotion and communication. Increasing use of World Wide Web has completely changed the scenario of business sector. Customized products and services, customers preferences, @ and dot com craze have elevated the importance of internet advertising. This research paper investigates valuable internet advertising which will help to enhance the value of intern...

  19. Youth perceptions of alcohol advertising: are current advertising regulations working?

    Science.gov (United States)

    Aiken, Alexandra; Lam, Tina; Gilmore, William; Burns, Lucy; Chikritzhs, Tanya; Lenton, Simon; Lloyd, Belinda; Lubman, Dan; Ogeil, Rowan; Allsop, Steve

    2018-06-01

    We investigated young people's exposure to alcohol advertising, their intentions to consume and purchase alcohol products following the viewing of advertisements, and whether they perceived the actors in the advertisements as being under the age of 25 years. Face-to-face interviews were completed with 351 risky drinking 16-19-year-old Australians, with a sub-sample (n=68) responding to a range of alcohol advertisements in an in-depth interview. Participants were exposed to alcohol advertisements from an average of seven specific contexts in the past 12 months, with younger adolescents more likely to recall TV and outdoor billboards (n=351). Positive perception of advertisements was associated with increased intention to use and to purchase advertised products (n=68). A liqueur advertisement actor was perceived by 94% as being under 25 years-old, and almost 30% thought the advertisement was marketed at people younger than 18 years of age. Young people's perceptions of alcohol advertising are not necessarily in line with expert/industry assessment; products are sometimes marketed in a way that is highly appealing to young people. Greater appeal was associated with increased intention to consume and to purchase products. Implications for public health: These results indicate deficiencies in the effectiveness of current advertising codes in regard to protecting the health and wellbeing of adolescents. © 2018 The Authors.

  20. Proceedings of the IAEA First regional seminar for Europe and the Middle East on quality management for nuclear power projects

    International Nuclear Information System (INIS)

    1991-01-01

    47 papers, all falling within the subject scope of INIS, were presented at the Seminar in two Poster Sessions (10 papers) and the following six sessions: 1) Quality management and quality assurance (5); 2) Quality management during siting, design and procurement (4); 3) Quality management during manufacture and construction (6); 4) Quality management during commissioning (3); 5) Quality management during operation (8); 6) Case histories (11). A total of 94 experts from 21 countries and 5 international organizations participated in the Seminar. (Z.S.)

  1. Internal Quality Assurance Benchmarking. ENQA Workshop Report 20

    Science.gov (United States)

    Blackstock, Douglas; Burquel, Nadine; Comet, Nuria; Kajaste, Matti; dos Santos, Sergio Machado; Marcos, Sandra; Moser, Marion; Ponds, Henri; Scheuthle, Harald; Sixto, Luis Carlos Velon

    2012-01-01

    The Internal Quality Assurance group of ENQA (IQA Group) has been organising a yearly seminar for its members since 2007. The main objective is to share experiences concerning the internal quality assurance of work processes in the participating agencies. The overarching theme of the 2011 seminar was how to use benchmarking as a tool for…

  2. [Tobacco and advertising. Systematic review of the articles published between 2000 and 2008].

    Science.gov (United States)

    March Cerdá, Joan Carles; Suess, Astrid; Danet, Alina; Prieto Rodríguez, María Angeles; Romero Vallecillos, Manuel

    2010-04-01

    To evaluate the influence of tobacco advertising on consumer habits. Systematic review. PubMed, Ovid, Scielo, Mediclatina, Elsevier-Doyma, Isooc (CSIC) (January 2000-September 2008) A total of 44 national and international articles, linking the consumption of tobacco with any promotional or advertising practice. Articles not focused on the impact of advertising and promotion of cigarettes and research on prevention, intervention, plans and laws were removed. Advertising influences tobacco consumption. Publicity leads to starting smoking (5 articles) and maintaining the habit (3 articles). It uses the relationship between advertising and smoker's image and concept (5 articles) and different advertising strategies (22 articles). The advertising developed by the tobacco industry uses different strategies of influence on the consumption of cigarettes in the population. Copyright 2009 Elsevier España, S.L. All rights reserved.

  3. The International Active Learning Space

    DEFF Research Database (Denmark)

    Manners, Ian James

    2015-01-01

    -Danish students receive the basic international and intercultural skills and knowledge they need in current society. The English-language masters’ seminars I teach at the Department of Political Science are international in terms of students and teacher, but they are also Active Learning seminars......-Danish students (and sometimes teachers) rarely speak to each other or learn each other’s names. In the international AL spaces I create, students must work together on joint tasks which require interaction to address tasks and integration in order to benefit from the multinational activity groups. Planning AL...... that complete the seminar soon become vocal advocates of international AL. Ultimately, enriching student learning through immersing Danish and international students in an international AL space is, for me, the best way of ensuring an internationalised learning outcome, rather than just international mobility....

  4. Children's Advertisement Writing

    Science.gov (United States)

    Burrell, Andrew; Beard, Roger

    2010-01-01

    This paper explores primary school children's ability to engage with "the power of the text" by tackling persuasive writing in the form of an advertisement. It is eclectically framed within genre theory and rhetorical studies and makes use of linguistic tools and concepts. The paper argues that writing research has not built upon earlier…

  5. Teaching Burke Using Advertisements.

    Science.gov (United States)

    Larson, Charles U.

    Kenneth Burke's concepts of identification, the five terms of dramatism, and strategic uses of ambiguity can be successfully taught to undergraduates if appropriate and familiar examples are used. Print and electronic advertising offer the instructor an up-to-date, familiar, and abundant source of classroom examples. Market segmentation models…

  6. Plan Your Advertising Budget.

    Science.gov (United States)

    Britt, Steuart-Henderson

    1979-01-01

    Methods for establishing an advertising budget are reviewed. They include methods based on percentage of sales or profits, unit of sales, and objective and task. Also discussed are ways to allocate a promotional budget. The most common breakdowns are: departmental budgets, total budget, calendar periods, media, and sales area. (JMD)

  7. The Impact of the Summer Seminar Program on Midshipman Performance: Does Summer Seminar Participation Influence Success at the Naval Academy?

    National Research Council Canada - National Science Library

    Norton, Michael

    2004-01-01

    .... Based on this literature, it is theorized that Summer Seminar program participation will be positively correlated to increased graduation rates and increased academic cumulative quality point ratings...

  8. Advertising to bottom of the pyramid consumers: descriptive analysis of CSR advertising

    OpenAIRE

    Rahman, Mizan

    2014-01-01

    The paper aims to understand through primary research the effectiveness of advertising where corporate social responsibility (CSR) messages are given in an international marketing context in a developing country. The work would benefit marketers devise their international marketing strategy and would give new insights into positioning a brand strategically in the developing world. The discussion is on the practice of Telenor, a Norwegian telecommunications company in Bangladesh, a South East ...

  9. ADVERTISING AGENCY MARKETING MANAGEMENT

    Directory of Open Access Journals (Sweden)

    Denis Kislov, Yevgenia Horobei

    2015-11-01

    Full Text Available Goal of the paper. The goal of this article is to define the nature, specific features and factors pertaining to the advertising agency marketing management. One of the tools is the use of non-standard approaches to management of advertising agencies, which under certain conditions makes it possible to improve the situation and to bring the agency to a new higher level as well as to improve the efficiency of its functioning in the conditions of transformational economy of Ukraine. Methodology. Monitoring of the marketing behavior of agencies that promote advertising services. The results of monitoring and analysis demonstrated that the majority of agencies have a disorganized approach to the agency marketing, which results in sporadic activities related to the use and organization of agency marketing. Only individual agencies begin to form their own marketing strategy for the implementation of which marketing budgets are allocated. The main marketing functions of a Ukrainian advertising agency have been identified. Practical value. Rapid development of technologies, sophistication and increased variety of goods and services, reduction of their life cycle, higher customer demands, the growth of volume and speed of obtaining information, increased competition – all these changes that are taking place in the external environment make the Ukrainian companies that provide advertising services search for new approaches to ensure better adaptation to these conditions. Uncertainty, unpredictability and instability of the external environment will continue to grow. Therefore, the companies that provide advertising services need to constantly adapt not only to the existing conditions but also ensure that they are able to quickly react in the future. The basic precondition for success is stability of the quality that is achieved through strategic planning, fine-tuned search system, efficient management, which encourages creation of a position of quality

  10. Interdisciplinary Area of Research Offers Tool of Cross-Cultural Understanding: Cross-Cultural Student Seminar for Communication Training on Biomedical Engineering

    Directory of Open Access Journals (Sweden)

    Shigehiro Hashimoto

    2013-12-01

    Full Text Available Misunderstanding often occurs in a multidisciplinary field of study, because each field has its own background of thinking. Communication training is important for students, who have a potential to develop the multidisciplinary field of study. Because each nation has its own cultural background, communication in an international seminar is not easy, either. A cross-cultural student seminar has been designed for communication training in the multidisciplinary field of study. Students from a variety of back grounds have joined in the seminar. Both equations and figures are effective tools for communication in the field of science. The seminar works well for communication training in the multidisciplinary field of study of biomedical engineering. An interdisciplinary area of research offers the tool of cross-cultural understanding. The present study refers to author's several experiences: the student internship abroad, the cross-cultural student camp, multi PhD theses, various affiliations, and the creation of the interdisciplinary department.

  11. SHORT ANALYSIS OF COMMERCIAL ADVERTISING

    Directory of Open Access Journals (Sweden)

    VIRGIL - ION POPOVICI

    2015-12-01

    Full Text Available In DEX, commercial advertising is defined as the (commercial activity which aimes by advertising (by prints, radio, television, movies, etc., to point out public interest on certain goods, books, show, the use of services etc. A famous, advertised product remains in our memory. Many of us ask somehow annoyed: How some of the brands remain in our memory, although we believe that we are not strongly influenced by advertisements? Interest publicity led to the creation of specialized agencies and organizations at a very broad diversification methods but advertising means.With advertising, the companies using various methods and means of popularizing notify the assortment of goods offered for sale population, of its quality, how to use and the price. In this regard propaganda to persuade consumers through various forms of advertising seeks not only to ensure its capture attention and conversion of formats such motivations in buying certain actions.

  12. Advertising media and cigarette demand.

    Science.gov (United States)

    Goel, Rajeev K

    2011-01-01

    Using state-level panel data for the USA spanning three decades, this research estimates the demand for cigarettes. The main contribution lies in studying the effects of cigarette advertising disaggregated across five qualitatively different groups. Results show cigarette demand to be near unit elastic, the income effects to be generally insignificant and border price effects and habit effects to be significant. Regarding advertising effects, aggregate cigarette advertising has a negative effect on smoking. Important differences across advertising media emerge when cigarette advertising is disaggregated. The effects of public entertainment and Internet cigarette advertising are stronger than those of other media. Anti-smoking messages accompanying print cigarette advertising seem relatively more effective. Implications for smoking control policy are discussed.

  13. Privacy issues in mobile advertising

    DEFF Research Database (Denmark)

    Cleff, Evelyne Beatrix

    The emergence of the wired Internet and mobile telecommunication networks is creating new opportunities for advertisers to generate new revenue streams through mobile users. As consumer adoption of mobile technology continues to increase, it is only a question of time when mobile advertising...... becomes an important part of marketing strategies. The development of mobile advertising, however, will be dependent on acceptance and usability issues in order to ensure permission-based advertising. Growing concerns about the protection of the users' privacy have been raised since mobile advertising may...... become extremely intrusive practices in an intimate personal space. This article focuses on the evaluation of legal problems raised by this novel form of advertising. It is assumed that a technological design, which is in line with the legal framework, will ensure that the benefits of mobile advertising...

  14. Semiotic Analysis Of Mcdonald's Printed Advertisement

    OpenAIRE

    URAIDA, SITI

    2014-01-01

    Keywords: Semiotic, printed advertisement, sign, icon, symbol, index, connotation, myth Printed advertisement has a promotional function as medium to advertise aproduct. It implicitly persuades people to create demand of product which is being advertised. In this study, the writer uses printed advertisement of McDonald's fast food company as the object. The printed advertisement was analyzed by usingSemiotics study. There are seven printed advertisements that were analyzes in this study. All ...

  15. Agricultural Market Structure, Generic Advertising, and Welfare

    OpenAIRE

    Cardon, James H.; Pope, Rulon D.

    2003-01-01

    This analysis begins with a definition and discussion of productive advertising. Then, following Dixit and Norman, persuasive advertising is used to study the welfare effects of generic advertising by marketing orders. The study first examines horizontal competition when the competing advertiser is a monopoly, and results show that the socially optimal level of advertising for a competitive marketing order is positive only if advertising raises monopoly output. Next, advertising choices of a ...

  16. Corporate Policies and Procedures on Advertising & Promotion. Report of the Sub-Council on Advertising and Promotion of the National Business Council for Consumer Affairs.

    Science.gov (United States)

    National Business Council for Consumer Affairs, Washington, DC.

    This report is the result of efforts to encourage thoughtful individual corporate action in maintaining up-to-date internal policies and procedures relating to the functions of advertising and promotion. Information for the report was gathered by sending letters to the chief executives of major national advertisers requesting a personal review of…

  17. Nordic seminar on biomass gasification and combustion

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    1994-12-31

    The report comprises a collection of papers from a seminar arranged as a part of the Nordic Energy Research Program. The aim of this program is to strengthen the basic competence in the energy field at universities and research organizations in the Nordic countries. In the program 1991-1994 six areas are selected for cooperation such as energy and society, solid fuels, district heating, petroleum technology, bioenergy and environment, and fuel cells. The topics deal both with biomass combustion and gasification, and combustion of municipal solid waste (MSW) and refuse derived fuel (RDF). A number of 11 papers are prepared. 97 refs., 91 figs., 11 tabs.

  18. Nordic seminar on biomass gasification and combustion

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    1993-12-31

    The report comprises a collection of papers from a seminar arranged as a part of the Nordic Energy Research Program. The aim of this program is to strengthen the basic competence in the energy field at universities and research organizations in the Nordic countries. In the program 1991-1994 six areas are selected for cooperation such as energy and society, solid fuels, district heating, petroleum technology, bioenergy and environment, and fuel cells. The topics deal both with biomass combustion and gasification, and combustion of municipal solid waste (MSW) and refuse derived fuel (RDF). A number of 11 papers are prepared. 97 refs., 91 figs., 11 tabs.

  19. All India Seminar on Biomedical Engineering 2012

    CERN Document Server

    Bhatele, Mukta

    2013-01-01

    This book is a collection of articles presented by researchers and practitioners, including engineers, biologists, health professionals and informatics/computer scientists, interested in both theoretical advances and applications of information systems, artificial intelligence, signal processing, electronics and other engineering tools in areas related to biology and medicine in the All India Seminar on Biomedical Engineering 2012 (AISOBE 2012), organized by The Institution of Engineers (India), Jabalpur Local Centre, Jabalpur, India during November 3-4, 2012. The content of the book is useful to doctors, engineers, researchers and academicians as well as industry professionals.

  20. Nordic seminar on biomass gasification and combustion

    International Nuclear Information System (INIS)

    1993-01-01

    The report comprises a collection of papers from a seminar arranged as a part of the Nordic Energy Research Program. The aim of this program is to strengthen the basic competence in the energy field at universities and research organizations in the Nordic countries. In the program 1991-1994 six areas are selected for cooperation such as energy and society, solid fuels, district heating, petroleum technology, bioenergy and environment, and fuel cells. The topics deal both with biomass combustion and gasification, and combustion of municipal solid waste (MSW) and refuse derived fuel (RDF). A number of 11 papers are prepared. 97 refs., 91 figs., 11 tabs

  1. South Atlantic Humanities Center Seminars -- Spring 2004

    OpenAIRE

    Elliott, Jean

    2004-01-01

    The South Atlantic Humanities Center (SAHC) at Virginia Tech is sponsoring several seminars this spring.•À_•À_ SAHC is a partnership of the Virginia Foundation for the Humanities, Virginia Tech, and the University of Virginia.•À_•À_ SAHC focuses on the U.S. South Atlantic from a regional and transatlantic perspective. It explores and preserves the rich heritage of a region stretching from Virginia to the Virgin Islands.•À_•À_ It engages artists and performers, writers and filmmakers, teachers...

  2. XII seminar on problems of reactor physics

    International Nuclear Information System (INIS)

    Kryuchkov, Eh.F.; Naumov, V.I.

    2003-01-01

    Results of the XII seminar Physical problems of effective and safety use of nuclear materials taking place on the basis of MEPI (September, 2002) are discussed. Reports on the directions: physical problems of advanced nuclear-energetic technologies; account, control and nuclear material management; effective and safety use of nuclear materials at NPP; programming and software for the analysis of physical processes are performed. Of particular interest is reports on actual problems of nuclear energetics and fuel cycle, on ill-intentioned use of fissile materials, efficiency of long-lived isotopes transmutation and spent fuel management [ru

  3. Fuel performance-REP, Seminars on nuclear fuel performance based on basic underlining phenomena, proceedings

    International Nuclear Information System (INIS)

    2008-01-01

    Description: The need for further improving the understanding of basic phenomena underlying nuclear fuel behaviour has been recognised both by fuel vendors, experts in fuel research in the different laboratories and committees and working groups coordinating international activities. The OECD/NEA Nuclear Science Committee has established an Experts Group addressing this issue. This has led to establishing an International Fuel Performance Experiments Database (IFPE) that should help model evaluation and validation. Many years ago the IAEA established an International Working Group on Fuel Performance and Technology (IWGFPT) that led to the FUMEX-I and FUMEX-II (Fuel Modelling Exercise) which has had an important impact on code improvements. Both international organisations, with the support of national organisations, co-operate in establishing and maintaining the Database and to build confidence in the predictive power of the models through international comparison exercises. But above all the different parties have agreed that seminars focussed on specific phenomena would be beneficial to exchange current knowledge, identify outstanding problems and agree on common action that would lead to improved understanding of the phenomena. A series of three seminars has been initiated by the Commissariat a l'Energie Atomique (CEA), Electricite de France (EdF), Framatome and Cogema under the aegis of the OECD/NEA and the IAEA. 1. Thermal Performance of High Burn-Up LWR Fuel at Cadarache, France, from 3 to 6 of March 1998. Thermal performance occupies the most important aspect of the fuel performance modelling. Not only is it extremely important from a safety point of view, but also many of the material properties of interest and behaviour, such as transport properties like fuel creep and fission gas release are thermally activated processes. Thus, in order to model these processes correctly, it is critical to calculate temperatures and their distribution as accurately as

  4. Proceedings of Sixth National Seminar of Waste Management Technology

    International Nuclear Information System (INIS)

    Sucipta; Zainus Salimin; Lubis, Erwansyah; Herlan Martono; Aisyah; Syahrir; Erini Yuwatini; Thamzil Las; Kusnanto

    2008-06-01

    The sixth proceedings of the seminar on technology of waste management held by National Nuclear Energy Agency on June 24, 2007. The aim of seminar is to increase strengthening of radioactive waste management infrastructure to support a success in nuclear energy program in Indonesia. The proceedings consist of 32 articles from researcher of BATAN and outside BATAN. (PPIKSN)

  5. Organizing a Campus Seminar on Careers in Entertainment.

    Science.gov (United States)

    Walt Disney Productions, Anaheim, CA.

    Developed by Walt Disney Productions as part of a project granted by the Career Education Program of the Office of Education, this handbook is designed to help college and university fine arts departments in planning and carrying out an on-campus seminar on careers in entertainment. Sections include Why Hold a Seminar on Careers in Entertainment?,…

  6. The methodological seminar “Psychological Safety in Transport”

    Directory of Open Access Journals (Sweden)

    Sviridenko I.N.

    2018-03-01

    Full Text Available This paper provides a short brief overview of the methodological seminar “Psychological Safety in Transport” organized in Yekaterinburg on the 17th November 2017. This seminar consisted of the plenary session and four workshops focused on analyzing most important issues of Human Factor of Road Safety.

  7. Proceedings of the Twenty Second Nordic Seminar on Computational Mechanics

    DEFF Research Database (Denmark)

    This book contains the proceedings of the Twenty Second Nordic Seminar on Computational Mechanics (NSCM22), taking event 22-23 October 2009 at Aalborg University, Denmark. The papers presented at the Optimization Seminar in Honour of Niels Olhoff, held 21 October 2009 at Aalborg University, Denmark...

  8. Using a first-year seminar to introduce nursing.

    Science.gov (United States)

    Mennenga, Heidi A; Tschetter, Lois

    2013-01-01

    First-year seminar courses designed to aid the transition of freshmen students to the collegiate experience are commonplace requirements at many 4-year institutions. The authors describe the development, implementation, and outcomes of a first-year seminar course with introductory nursing content.

  9. Interaction and Collective Movement Processing : Report from Dagstuhl Seminar 14132

    NARCIS (Netherlands)

    2014-01-01

    This report documents the program and the outcomes of Dagstuhl Seminar 14132 “Interaction and Collective Movement Processing”. This seminar brought together a group of 30 scientists with varied backgrounds, but with a shared interest in computations involved in the processing of moving entity data,

  10. The Proceeding on National Seminar in Nuclear Science and Technology

    International Nuclear Information System (INIS)

    Duyeh Setiawan; Rochestri Sofyan; Nurlaila Z; Poppy Intan Tjahaja; Efrizon Umar; Muhayatun; Nanny K Oekar; Sudjatmi K Alfa; Dani Gustaman Syarif; Didi Gayani; Djoko Hadi P; Saeful Hidayat; Ari Darmawan Pasek; Nathanel P Tandian; Toto Hardianto

    2009-11-01

    The proceeding on national seminar in nuclear science and technology by National Atomic energy Agency held in Bandung on June 3, 2009. The topic of the seminar is the increasing the role of nuclear science and technology for the welfare. The proceeding consist of the article from BATAN participant as well as outside. (PPIN)

  11. 2015 Cross-Domain Deterrence Seminar Summary Report

    Energy Technology Data Exchange (ETDEWEB)

    Juarez, A. [Lawrence Livermore National Lab. (LLNL), Livermore, CA (United States)

    2016-01-11

    Lawrence Livermore National Laboratory (LLNL) hosted the 2nd Annual Cross-Domain Deterrence Seminar on November 17th, 2015 in Livermore, CA. The seminar was sponsored by LLNL’s Center for Global Security Research (CGSR), National Security Office (NSO), and Global Security program. This summary covers the seminar’s panels and subsequent discussions.

  12. First-Year Seminar Faculty: Recruitment, Supports, Motivators, and Challenges

    Science.gov (United States)

    Sobel, Karen

    2018-01-01

    The majority of universities and four-year colleges in the USA currently offer first-year seminars in at least one format. These programs often pride themselves in recruiting from among their institutions' best teachers to lead the seminars. In reality, this process of recruitment to teach in the program, as well as retention of faculty members…

  13. Teaching Controversy by Seminar: An Example in Quaternary Geomorphology.

    Science.gov (United States)

    Harwood, Doug

    1987-01-01

    Describes how seminar work can be structured to help students develop skills of critical thinking and expression when discussing controversial issues in their chosen subject. Particular emphasis is given to methods of organizing instructional materials and appropriate roles for seminar leaders. The debate surrounding the existence of a prehistoric…

  14. Proceedings of the 1st CIRP Seminar on Micro and Nano Technology

    DEFF Research Database (Denmark)

    Hansen, Hans Nørgaard; Alting, Leo

    2003-01-01

    The present Proceedings of the 1st International CIRP Seminar on Micro and Nano Technology is the result of a CIRP initiative taken by the Working Group on Micro/Nano Technology established in 2002. The CIRP initiative is a recognition of the large potentials that micro/nano technology has...... in improving/enhancing many of the existing products and in forming the basis of a long range of new next generation of products. Micro and nano technology are common phrases used to describe phenomena, components, products etc. related to small dimensions, usually based on functioning principles...... accessible to a large group of customers. Therefore, product development and manufacture is very essential. Therefore this 1st CIRP Seminar represents an important milestone for design and industrial manufacture of products based on micro and nano technology. The Proceedings cover mostly new, interesting...

  15. PLASMA-2005: International Conference on Research and Applications of Plasmas combined with the 3. German-Polish Conference on Plasma Diagnostics for Fusion and Applications and the 5. French-Polish Seminar on Thermal Plasma in Space and Laboratory. Book of Abstracts

    International Nuclear Information System (INIS)

    Ksiazek, K.

    2005-01-01

    The International Conferences 'PLASMA' have been organized in Poland every two years since 1993. The German-Polish Conferences on Plasma Diagnostics were started in 2002, and the French-Polish Seminars on Thermal Plasmas were initiated in 1997. To reduce a number of topical conferences and to improve an exchange of information among different plasma research groups it was agreed to organize for the first time the triple conference at the Opole University, Poland, on September 6-9, 2005. The chairman of the International Scientific Committee (ISC) was Professor Marek J. Sadowski from IPJ in Swierk, and the co-chairmen were Professor Thomas Klinger of the IPP-Greifswald and Professor Michel Dudeck of the CNRS-Orleans. The chairman of LOC was Professor Jozef Musielok of the Opole University. This conference was designed for interested scientists, engineers and students from all the countries, but particularly for these from the Central and Eastern Europe (see http://draco.uni.opole.pl/plasma2005). The scientific programme of the conference embraced almost all directions of plasma research and technology, i.e.: 1. Elementary processes and general theory of plasma; 2. Plasmas in tokamaks, stellerators and related experiments; 3. plasmas in Z-pinch and PF discharges; 4. Plasmas produced by intense laser beams; 5. Plasmas of micro-wave and glow discharges; 6. Plasmas in spark- and arc-discharges; 7. Plasmas in space; 8. Diagnostics and experimental facilities; 9. Applications of quasi-stationary and pulsed plasmas. Participants of the conference were 127 plasma experts (including 23 invited speakers) from 13 different countries, as well as several honorary guests from local authorities and the most important plasma research centers in Poland. Most numerous groups came from Poland (58 persons), Germany (15 persons), France (14 persons), Czech Republic (11 persons), Russia (7 persons), and Ukraine (6 persons). The participants came also from Belarus, Hungary, Iran, Japan

  16. CHALLENGES IN CROSS CULTURAL ADVERTISING

    Directory of Open Access Journals (Sweden)

    Yuni Retnowati

    2016-04-01

    Full Text Available At first, marketing practitioners and academics consider standardized approaches to marketing and advertising strategies in globalization, and then some studies proved that the standardization of advertising across culture is not valid. Therefore, cross cultural advertising takes local culture into account when conveying messages in advertisements. Cross cultural understanding is very important in order to produce successful localized advertising that would reflect the cultural values and norms of intended audience. Challenge in cross cultural advertising is the problem of communicating to people of diverse cultural background. Cross cultural solutions are applied in areas such as language, communication style, images and cultural values. Cross cultural advertising is simply about using common sense and analyzing how the different elements of an advertising campaign are impacted by culture and modifying them to best speak to the target audience. Other challenges are determining between standardization and adaptation of cultural values content of advertising when facing different people from diverse cultures. In academic side, the challenge is preparing students to design advertisements that communicate effectively to diverse cultures.

  17. Leftward lighting in advertisements increases advertisement ratings and purchase intention.

    Science.gov (United States)

    Hutchison, Jennifer; Thomas, Nicole A; Elias, Lorin

    2011-07-01

    It has been reliably shown that light is assumed to come from above. There is also some suggestion that light from the left might be preferred. Leftward lighting biases have been observed across various mediums such as paintings, portraits, photographs, and advertisements. As advertisements are used to persuade the public to purchase products, it was of interest to better understand whether leftward lighting would influence future intention to purchase. Participants gave preference ratings for pairs of advertisements with opposing lighting directions. Attitude towards the advertisement and the brand as well as future purchase intention was then rated. Overall, participants indicated that they preferred advertisements with leftward lighting and were more likely to purchase these products in the future than when the same products were lit from the right. Findings are consistent with previously observed leftward lighting biases and suggest that advertisements with a leftward lighting bias might be more effective.

  18. Gender bias in cardiovascular advertisements.

    Science.gov (United States)

    Ahmed, Sofia B; Grace, Sherry L; Stelfox, Henry Thomas; Tomlinson, George; Cheung, Angela M

    2004-11-01

    Women with cardiovascular disease are treated less aggressively than men. The reasons for this disparity are unclear. Pharmaceutical advertisements may influence physician practices and patient care. To determine if female and male patients are equally likely to be featured in cardiovascular advertisements. We examined all cardiovascular advertisements from US editions of general medical and cardiovascular journals published between 1 January 1996 and 30 June 1998. For each unique advertisement, we recorded the total number of journal appearances and the number of appearances in journals' premium positions. We noted the gender, age, race and role of both the primary figure and the majority of people featured in the advertisement. Nine hundred and nineteen unique cardiovascular advertisements were identified of which 254 depicted a patient as the primary figure. A total of 20%[95% confidence interval (CI) 15.3-25.5%] of these advertisements portrayed a female patient, while 80% (95% CI 74.5-84.7%) depicted a male patient, P advertisements appeared 249 times (13.3%; 95% CI 8.6-18.9%) while male patient advertisements appeared 1618 times (86.7%; 95% CI 81.1-91.4%), P advertisements also had significantly fewer mean appearances than male patient advertisements in journals' premium positions (0.82 vs. 1.99, P=0.02). Similar results were seen when the advertisements were analysed according to predominant gender. Despite increasing emphasis on cardiovascular disease in women, significant under-representation of female patients exists in cardiovascular advertisements. Physicians should be cognizant of this gender bias.

  19. Seminar on Detectors and measurements techniques

    International Nuclear Information System (INIS)

    Holm, E.

    2002-01-01

    A Nordic Seminar on detectors and radionuclide measurement techniques was held in Lund, Sweden, May 3-4, 2001. The objective was to highlight recent progress and problems for techniques to study environmental radioactivity. It covered the aspect of detector sample geometry's and methods for evaluation of gamma gamma pulse height distributions. Within the field of alpha-spectrometric techniques gridded ionisation chambers, semiconductor detectors and a general description for analysis of alpha-particle-spectra were presented. Recent development in mass spectrometric techniques, AMS (Accelerator Mass Spectrometry) and ICPMS (Inductively Coupled Plasma mass Spectrometry) for long-lived radionuclides was described. Principles for analysis of beta particle emitters, especially by liquid scintillation were presented. The seminar also covered radiochemistry such advantages and disadvantages between ion exchange, solvent extraction and extraction chromatography. The use of controlled laboratory conditions for discerning the dynamics of accumulation in organisms was demonstrated. Other techniques such as neutron activation were also shown to be useful analytical tool for certain long-lived radionuclides. The results of the intercalibration exercises within the Nordic countries showed the importance of such analytical quality control. (au)

  20. Wind Turbine Tribology Seminar - A Recap

    Energy Technology Data Exchange (ETDEWEB)

    Errichello, R.; Sheng, S.; Keller, J.; Greco, A.

    2012-02-01

    Tribology is the science and engineering of interacting surfaces in relative motion. It includes the study and application of the principles of friction, lubrication, and wear. It is an important phenomenon that not only impacts the design and operation of wind turbine gearboxes, but also their subsequent maintenance requirements and overall reliability. With the major growth and increasing dependency on renewable energy, mechanical reliability is an extremely important issue. The Wind Turbine Tribology Seminar was convened to explore the state-of-the-art in wind turbine tribology and lubricant technologies, raise industry awareness of a very complex topic, present the science behind each technology, and identify possible R&D areas. To understand the background of work that had already been accomplished, and to consolidate some level of collective understanding of tribology by acknowledged experts, the National Renewable Energy Laboratory (NREL), Argonne National Laboratory (ANL), and the U.S. Department of Energy (DOE) hosted a wind turbine tribology seminar. It was held at the Renaissance Boulder Flatiron Hotel in Broomfield, Colorado on November 15-17, 2011. This report is a summary of the content and conclusions. The presentations given at the meeting can be downloaded. Interested readers who were not at the meeting may wish to consult the detailed publications listed in the bibliography section, obtain the cited articles in the public domain, or contact the authors directly.