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Sample records for international advertising seminar

  1. International seminar on the safety research needs for Russian-designed reactors: material presented at the international seminar 1997

    International Nuclear Information System (INIS)

    1997-01-01

    This seminar on international, national and bilateral cooperation programmes on the safety research needs for Russian-designed reactors was held in Tokyo, Japan (1997) and hosted by the OECD Nuclear Energy Agency and the Science and Technology Agency (STA) of Japan. More than 70 participants attended the seminar. Represented were experts from OECD/NEA member countries and Russia, the International Atomic Energy Agency (IAEA), the ISTC, the INSC and the Russian INSC. Eighteen papers were presented in five sessions. The seminar was structured around four main areas of cooperation: cooperative programmes of the OECD/NEA, programmes of international organisations, bi-lateral programmes, and national programmes of OECD/NEA member countries having reactors of the VVER type. General conclusions, followed by specific technical conclusions are included

  2. POS 591: International Relations Seminar "The Modern World-System."

    Science.gov (United States)

    McGowan, Patrick J.

    The syllabus outlines a college level international relations seminar with a neo-Marxist theoretical orientation. The objective of the seminar is to present an historical and comparative approach to a study of the evolution of the international political economy. Following an introduction explaining seminar objectives, grading, and course…

  3. International school-seminar on heavy ion physics

    International Nuclear Information System (INIS)

    Oganesyan, Yu.Ts.

    1990-01-01

    The reports of the International school-seminar on heavy ion physics are presented. Scientific program of the school-seminar covers a wide spectrum of the today trends of investigations conducted using heavy ion beams within the energy range from several MeV/nucleon up to several GeV/nucleon

  4. Clean coal technologies---An international seminar: Seminar evaluation and identification of potential CCT markets

    International Nuclear Information System (INIS)

    Guziel, K.A.; Poch, L.A.; Gillette, J.L.; Buehring, W.A.

    1991-07-01

    The need for environmentally responsible electricity generation is a worldwide concern. Because coal is available throughout the world at a reasonable cost, current research is focusing on technologies that use coal with minimal environmental effects. The United States government is supporting research on clean coal technologies (CCTs) to be used for new capacity additions and for retrofits to existing capacity. To promote the worldwide adoption of US CCTs, the US Department of Energy, the US Agency for International Development, and the US Trade and Development Program sponsored a two-week seminar titled Clean Coal Technologies -- An International Seminar. Nineteen participants from seven countries were invited to this seminar, which was held at Argonne National Laboratory in June 1991. During the seminar, 11 US CCT vendors made presentations on their state-of-the-art and commercially available technologies. The presentations included technical, environmental, operational, and economic characteristics of CCTs. Information on financing and evaluating CCTs also was presented, and participants visited two CCT operating sites. The closing evaluation indicated that the seminar was a worthwhile experience for all participants and that it should be repeated. The participants said CCT could play a role in their existing and future electric capacity, but they agreed that more CCT demonstration projects were needed to confirm the reliability and performance of the technologies

  5. Scientists for non-proliferation of nuclear weapons. Transactions of international seminar

    International Nuclear Information System (INIS)

    1994-01-01

    This publication presents the results of the Second International Seminar 'Scientists for Non-Proliferation of Nuclear Weapons'. The Seminar took place from 11 to 14 October 1994 in Nakhabino Country Club near Moscow. More than 60 specialists from Russia, USA, France, Belgium as well as IAEA and CEU took part in the seminar. Problems of cooperation in the field of nuclear materials accounting, control and safeguards, physical protection of nuclear materials, nuclear export regulations and disarmament control are discussed at the seminar

  6. International seminar on structural investigations on pulsed neutron sources. Proceedings

    International Nuclear Information System (INIS)

    Aksenov, V.L.; Balagurov, A.M.; Taran, Yu.V.

    1993-01-01

    The proceedings of the International seminar on structural investigations using pulsed neutron sources are presented. The seminar is dedicated to the memory of Dr. Yu.M. Ostanevich, a world acknowledged physicist. The problems of structural analysis using pulsed neutron source at the IBR-2 reactor are discussed

  7. Audiovisual Documentation of an International Seminar : Case: LIME

    OpenAIRE

    Tikkanen, Kirsti; Rönnberg, Mira

    2013-01-01

    The aim of this Bachelor’s thesis is to create a documentary video of an international seminar held in Kerava, Finland, in June 2013. The seminar was called Learning on Immigration and Multicultural Education (LIME) and it was conducted by Kerava Adult Education Center (later Keravan Opisto). LIME was a two-year intercultural project funded by the European Union. Different non-governmental organizations and adult education centers from eight European countries took part on the project. The ai...

  8. Fourth international seminar on horizontal steam generators

    Energy Technology Data Exchange (ETDEWEB)

    Tuomisto, H. [ed.] [IVO Group, Vantaa (Finland); Purhonen, H. [ed.] [VTT, Espoo (Finland); Kouhia, V. [ed.] [Lappeenranta Univ. of Technology (Finland)

    1997-12-31

    The general objective of the International Seminars of Horizontal Steam Generator Modelling has been the improvement in understanding of realistic thermal hydraulic behaviour of the generators when performing safety analyses for VVER reactors. The main topics presented in the fourth seminar were: thermal hydraulic experiments and analyses, primary collector integrity, feedwater distributor replacement, management of primary-to-secondary leakage accidents and new developments in the VVER safety technology. The number of participants, representing designers and manufacturers of the horizontal steam generators, plant operators, engineering companies, research organizations, universities and regulatory authorities, was 70 from 10 countries.

  9. Fourth international seminar on horizontal steam generators

    Energy Technology Data Exchange (ETDEWEB)

    Tuomisto, H [ed.; IVO Group, Vantaa (Finland); Purhonen, H [ed.; VTT, Espoo (Finland); Kouhia, V [ed.; Lappeenranta Univ. of Technology (Finland)

    1998-12-31

    The general objective of the International Seminars of Horizontal Steam Generator Modelling has been the improvement in understanding of realistic thermal hydraulic behaviour of the generators when performing safety analyses for VVER reactors. The main topics presented in the fourth seminar were: thermal hydraulic experiments and analyses, primary collector integrity, feedwater distributor replacement, management of primary-to-secondary leakage accidents and new developments in the VVER safety technology. The number of participants, representing designers and manufacturers of the horizontal steam generators, plant operators, engineering companies, research organizations, universities and regulatory authorities, was 70 from 10 countries.

  10. Fourth international seminar on horizontal steam generators

    International Nuclear Information System (INIS)

    Tuomisto, H.; Purhonen, H.; Kouhia, V.

    1997-01-01

    The general objective of the International Seminars of Horizontal Steam Generator Modelling has been the improvement in understanding of realistic thermal hydraulic behaviour of the generators when performing safety analyses for VVER reactors. The main topics presented in the fourth seminar were: thermal hydraulic experiments and analyses, primary collector integrity, feedwater distributor replacement, management of primary-to-secondary leakage accidents and new developments in the VVER safety technology. The number of participants, representing designers and manufacturers of the horizontal steam generators, plant operators, engineering companies, research organizations, universities and regulatory authorities, was 70 from 10 countries

  11. Adaptation of Rural and Foreign Workers to Industry, International Joint Seminar (Wiesbaden, December 10-13, 1963). Final Report. International Seminars 1963-4.

    Science.gov (United States)

    Organisation for Economic Cooperation and Development, Paris (France). Social Affairs Div.

    The major purpose of a seminar held in Wiesbaden, Germany, was to exchange experiences and views on the methods of expediating adjustment of rural and foreign workers to industry. Major presentations for discussion were "Internal Migration" by Magda Talamo, and "International Migration" by Elie Dimitras. Some conclusions were:…

  12. Third international seminar on horizontal steam generators

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    1995-12-31

    The Third International Seminar on Horizontal Steam Generators held on October 18-20, 1994 in Lappeenranta, consisted of six sessions dealing with the topics: thermal hydraulic experiments and analyses, primary collector integrity, management of primary-to-secondary leakage accidents, feedwater collector replacement and discussion of VVER-440 steam generator safety issues.

  13. Third international seminar on horizontal steam generators

    International Nuclear Information System (INIS)

    1995-01-01

    The Third International Seminar on Horizontal Steam Generators held on October 18-20, 1994 in Lappeenranta, consisted of six sessions dealing with the topics: thermal hydraulic experiments and analyses, primary collector integrity, management of primary-to-secondary leakage accidents, feedwater collector replacement and discussion of VVER-440 steam generator safety issues

  14. Third international seminar on horizontal steam generators

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    1996-12-31

    The Third International Seminar on Horizontal Steam Generators held on October 18-20, 1994 in Lappeenranta, consisted of six sessions dealing with the topics: thermal hydraulic experiments and analyses, primary collector integrity, management of primary-to-secondary leakage accidents, feedwater collector replacement and discussion of VVER-440 steam generator safety issues.

  15. Latvian advertising market development and international communication

    OpenAIRE

    Golovina, Anna

    2010-01-01

    This paper is dedicated to the development of Latvian advertisement market, as well as Latvian internet advertisement development and its capabilities in international level. The main task of the paper is to define theoretical aspects of advertisement, as well as to define the present situation in Latvian advertisement market and to find out the most advantageous mass media for advertisement, which will be able to increase the profit of advertisers. The research emphasizes the importance of i...

  16. INTERNATIONAL SUMMER STUDENT SEMINAR (3S, FROM IDEA TO REALIZATION

    Directory of Open Access Journals (Sweden)

    A. P. Karpik

    2012-08-01

    Full Text Available The article gives a spotlight on a three universities (Moscow State University of Geodesy and Cartography, Siberian State Academy of Geodesy, Wuhan University and ISPRS’ cooperation in organizing and holding summer student seminars for undergraduate, master, and PhD students of the universities specializing in photogrammetry, remote sensing, GIS, aerial and space cartography. Principles of topics of the seminar selection, lecture courses delivering and practical training as well as international joint team work on projects and their defence are described. The description of the basic stages of 3S implementation, and the goals of this sort of the international event is given.

  17. Abstracts of the International seminar 'Experimental possibilities of KTM tokamak and research programme'

    International Nuclear Information System (INIS)

    2005-01-01

    The International seminar 'Experimental possibilities of KTM tokamak and research programme' was held in 10-12 October 2005 in Astana city (Kazakhstan). The seminar was dedicated to problems of KTM tokamak commissioning. The Collection of abstracts comprises 45 papers

  18. Proceedings of the International Seminar on Electric Power Conservation

    International Nuclear Information System (INIS)

    1989-01-01

    The experiences from 10 different countries on energy conservation are discussed in this seminar. Electric power conservation in Brazil, conservation in commercial sector, comparison between international programs and new technology are also included. (M.V.M.)

  19. The Impact of Culture on International Advertising Campaigns: A Managerial Perspective.

    Science.gov (United States)

    Kanso, Ali

    A study investigated advertising executives' perceptions of the importance of culture in international advertising, as well as advertising message approaches used by international corporations. It was hypothesized that more nonculturally oriented managers would agree to the use of the same creative strategies to advertise in both domestic and…

  20. 15. International symposium on nuclear electronics and International seminar CAMAC-92

    International Nuclear Information System (INIS)

    1993-01-01

    The proceedings of the 25. International symposium on nuclear electronics and the CAMAC-92 seminar are presented. The problems on creation of new effective systems for acquisition and processing the information in the field of high energies, spectroscopy and by radiation control at reactors are considered in the reports. Equipment interfaces, analogue-numerical converters, programmed controllers, etc, accomplished relative to the CAMAC and FASTBUS standards are described

  1. Theses of XX International Seminar on charged particle accelerators

    International Nuclear Information System (INIS)

    Papkovich, V.G.; Rakivnenko, L.M.

    2007-01-01

    Published abstracts of reports of the XX International Seminar on charged particle accelerators have interest for specialists in the fields of linear accelerator physics and technology, VHF uses systems of beam diagnostics and autometed control, new acceleration methods and for theses who use electrophysical devices in industry, medicine and research

  2. SMiRT 23. 14{sup th} international seminar on fire safety in nuclear power plants and installations

    Energy Technology Data Exchange (ETDEWEB)

    Roewekamp, Marina (ed.) [Gesellschaft fuer Anlagen- und Reaktorsicherheit (GRS) gGmbH, Koeln (Germany); Berg, Heinz-Peter [Bundesamt fuer Strahlenschutz, Salzgitter (Germany)

    2015-12-15

    In the frame of the project 3614R01575 funded by the German Ministry for the Environment, Nature Conservation, Building and Nuclear Safety (Bundesministerium fuer Umwelt, Naturschutz, Bau und Reaktorsicherheit, BMUB) the meanwhile fourteenth international seminar on ''Fire Safety in Nuclear Power Plants and Installations'' has been conducted as P ost-Conference Seminar of the 23{sup rd} International Conference on Structural Mechanics In Reactor Technology (SMiRT 23) in Salford, United Kingdom in August 2015. The following seminar proceedings contain the entire twenty-one technical contributions to the two day s seminar with in total fifty-five participants from ten countries in Asia, Europe and America.

  3. Proceedings of the 3rd seminar of R and D on advanced ORIENT (International)

    International Nuclear Information System (INIS)

    Sasaki, Yuji; Ozawa, Masaki

    2010-03-01

    The 3rd Seminar of R and D on advanced ORIENT (International) was held at Tohoku University, on October 30th, 2009 organized by Japan Atomic Energy Agency. The first meeting of this seminar was held at Oarai, Ibaraki on May, 2007, and the second seminar was held at Tokai, Ibaraki on November, 2008. This seminar has the world-wide concept and includes the main topics from foreign researchers. Spent nuclear fuel should be recognized not only mass of radioactive elements but also potentially useful materials including platinum metals and rare earth elements. Taking the cooperation with universities related companies and research institutes, into consideration, we aimed at expanding and progressing the basic researches. This report records abstracts and figures submitted from the oral speakers in this seminar. (author)

  4. Theses of XIX International Seminar on charged particle accelerators

    International Nuclear Information System (INIS)

    Anon

    2005-01-01

    Published abstracts of reports of the XIX International Seminar on charged particle accelerators have interest for specialists in the fields of linear accelerator physics and technology, VHF uses, systems of beam diagnostics and automated control, new acceleration methods, as well as for theses who use electrophysical devices in industry, medicine and research

  5. Using Web-Based Foreign Advertisements in International Marketing Classes

    Science.gov (United States)

    Ryan, Jason

    2011-01-01

    The author examines the use of the Web-based foreign advertisements for enhancing the international awareness of undergraduate marketing students. An analysis compares the adaptation of advertisements for identical products to the cultural perceptions and values of consumers in different countries. In a sample of 110 international marketing…

  6. Proceedings of the first international seminar on seismic base isolation for nuclear power facilities

    International Nuclear Information System (INIS)

    1989-01-01

    The First International Seminar on Seismic Base Isolation of Nuclear Power Facilities was organized by the authors of this paper. It was held in San Francisco, California, USA, on August 21--22, 1989, in conjunction with the tenth International Conference on Structural Mechanics in Reactor Technology (SMiRT-10). The purpose of the seminar was to provide an international forum for discussion on the application of base isolation to nuclear power plants and of its effectiveness in reducing seismic loads and permitting standard plant designs. It also provided an opportunity for technical interchange between base isolation system designers, structural engineers, and nuclear power plant engineers. Seismic isolation is certainly one of the most significant earthquake engineering developments in recent years. This was clearly demonstrated by the very large attendance at this seminar and the various papers presented. Isolation system act as filters that reduce the seismic forces and increase the ability of isolated structures and their contents to withstand the damaging effects of earthquake motions. Each individual paper has been cataloged separately

  7. [Review of: S. Okazaki Handbook of research on international advertising

    NARCIS (Netherlands)

    Neijens, P.

    2012-01-01

    In this book review, Peter Neijens considers the Handbook of Research on International Advertising edited by Shintaro Okazki to be a seminal work, with contributions by top scholars from all over the world. It covers a wide range of topics relevant to the field of international advertising, in eight

  8. Problems of softening the Chernobyl accident consequences. Proceedings of the International seminar. Pt. 1

    International Nuclear Information System (INIS)

    1993-01-01

    Proceedings of the International seminar on the Problems to soften the Chernobyl accident consequences held by the International Association of Dissemination of Knowledge and the Russian branch of the Society on the Dissemination of Knowledge in Bryansk in 1993. The proceedings of the seminar deal with the study of scientific and practical activity linked with the elimination of the Chernobyl accident effects. Main theoretical concepts used as the basis of the elaborated regulations are presented, as well; ways and techniques to soften the consequences of the Chernobyl accident to decontaminate the affected territories and to protect the population health are discussed

  9. International seminar on therapeutic applications of radiopharmaceuticals. Programme. Book of extended synopses

    International Nuclear Information System (INIS)

    1998-12-01

    The document includes extended synopses of 64 presentations given at the International Seminar on Therapeutic Applications of Radiopharmaceuticals, held in Hyderabad, India, 18-22 January 1999. A separate indexing was prepared for each presentation

  10. International seminar on therapeutic applications of radiopharmaceuticals. Programme. Book of extended synopses

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    1998-12-01

    The document includes extended synopses of 64 presentations given at the International Seminar on Therapeutic Applications of Radiopharmaceuticals, held in Hyderabad, India, 18-22 January 1999. A separate indexing was prepared for each presentation Refs, figs, tabs

  11. FOREWORD: CCM Second International Seminar: Pressure Metrology from 1 kPa to 1 GPa

    Science.gov (United States)

    Molinar, G. F.

    1994-01-01

    The Comité Consultatif pour la Masse et les Grandeurs Apparentées (CCM), through its High Pressure and Medium Pressure Working Groups, organized this Second International Seminar on Pressure Metrology from 1 kPa to 1 GPa, which was held at the Laboratoire National d'Essais (LNE), Paris, France, from 2 to 4 June 1993. The scope of the seminar was to review the state of the art of pressure measurements in the 1 kPa to I GPa pressure range and to present innovative contributions by standards laboratories, universities and industry. The seminar was organized in six sessions: liquid-column manometers; piston gauge pressure standards; properties of liquids and gases relevant to pressure metrology; pressure transducers and transfer standards; pressure standard comparison (methods and results); dynamic pressure measurements. Each session opened with the presentation of a review paper on major requirements in that field and, at the end of the seminar, a general discussion was organized on the actual limits of accuracy of static and dynamic pressure measurements in fluid media, and the fundamental problems in pressure metrology between 1 kPa and 1 GPa. The seminar was attended by sixty scientists from twenty-four countries, all working in the field of pressure measurements. Forty-nine papers were presented. The participation of scientists from so many countries indicates the importance of pressure metrology from the scientific and industrial points of view. Most papers were presented by scientists from national standards laboratories, with eight papers from universities and four from industry. Eleven papers reported the results of cooperative work involving metrological institutions dealing with high pressure, generally national standards laboratories, an indication that scientific links are already well established at this level. Links are also strengthening between industry and standards laboratories. Although industrial participation at the seminar was relatively small

  12. University of Uppsala, Sweden. International seminar for research and education in physics

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    1964-01-15

    A one-year course will be held at the Institute of Physics, Uppsala. It is being sponsored by the Swedish Agency for International Assistance, the International Atomic Energy Agency and the United Nations Educational, Scientific and Cultural Organization. The course will start on 1 September 1964 and finish about 1 July 1965. A. The aim of the International Seminar is: To provide possibilities for individual participation in qualified experimental research work in one of various fields of physics (e.g. solid state physics, nuclear physics, atomic physics, etc.) under the guidance of experienced scientists. An introductory course in the operation of, and the coding for, a modern computer, IBM 1620, will be given; To inform the participants of the organization of research projects, physics laboratories and teaching of graduate and undergraduate students; To demonstrate to the participants how Sweden and some other European countries have organized schools, universities, other scientific institutions and industrial laboratories. The Seminar will be open to non-European students and scientists, mainly from developing countries, who are interested in the above mentioned combination of subjects and who are connected with the teaching and/or research of a university or national laboratory

  13. University of Uppsala, Sweden. International seminar for research and education in physics

    International Nuclear Information System (INIS)

    1964-01-01

    A one-year course will be held at the Institute of Physics, Uppsala. It is being sponsored by the Swedish Agency for International Assistance, the International Atomic Energy Agency and the United Nations Educational, Scientific and Cultural Organization. The course will start on 1 September 1964 and finish about 1 July 1965. A. The aim of the International Seminar is: To provide possibilities for individual participation in qualified experimental research work in one of various fields of physics (e.g. solid state physics, nuclear physics, atomic physics, etc.) under the guidance of experienced scientists. An introductory course in the operation of, and the coding for, a modern computer, IBM 1620, will be given; To inform the participants of the organization of research projects, physics laboratories and teaching of graduate and undergraduate students; To demonstrate to the participants how Sweden and some other European countries have organized schools, universities, other scientific institutions and industrial laboratories. The Seminar will be open to non-European students and scientists, mainly from developing countries, who are interested in the above mentioned combination of subjects and who are connected with the teaching and/or research of a university or national laboratory

  14. Advertising Psychology – The Blog Seminar”

    Directory of Open Access Journals (Sweden)

    Björn Badura

    2014-12-01

    Full Text Available The aim of the web-based course “Advertising Psychology – The Blog Seminar” was to offer a contemporary teaching design using typical Web 2.0 characteristics such as comments, discussions and social media integration which covers facebook and Twitter support, as nowadays, this is a common part of students’ everyday life. This weblog (blog-based seminar for Advertising Psychology was set up in order to make the course accessible to students from different campuses in the Ruhr metropolitan area. The technical aspect of the open-source content management system Drupal 6.0 and the didactical course structure, based on Merrill’s five first principles of instruction, are introduced. To date, this blog seminar has been conducted three times with a total of 84 participants, who were asked to rate the course according to the benefits of different didactical elements and with regard to Kirkpatrick’s levels of evaluation model. This model covers a reactions such as reported enjoyment, perceived usefulness and perceived difficulty, and b effects on learning through the subjectively reported increase in knowledge and attitude towards the seminar. Overall, the blog seminar was evaluated very positively and can be considered as providing support for achieving the learning objectives. However, a successful blended learning approach should always be tailored to the learning contents and the environment.

  15. International Seminar on Nuclear policy in Argentina and the world: present and perspectives

    International Nuclear Information System (INIS)

    2012-01-01

    The 25 and April 26, 2013 was held in Buenos Aires the International Seminar 'Nuclear Politics in Argentina and the world: present and perspectives', organized by the Nuclear Regulatory Authority (ARN), the National University of San Martin (UNSAM) and University of San Andres (UdeSA). With the main objective of creating an area for reflection and discussion on the state of the global nuclear policy, its impact on the region and in our country, and raised as an area of interaction between the academic and those working in the sector policies. The seminar consisted of six thematic panels, in addition to the opening session, in which academics and researchers exposed renowned in dialogue with officials and professionals of the nuclear sector. In this seminar were presented some papers of the following topics: historical approaches to nuclear policy in emerging contexts; nuclear policy and civil society; discussion and perspectives on proliferation and non-proliferation, security in the post-Fukushima: discussion and perspectives; Argentina-Brazil: from competition to cooperation, present and prospects for the nuclear industry.

  16. Proceedings of the international topical seminar on management of ageing of research reactors, Geesthacht/Hamburg, May 8-12, 1995

    International Nuclear Information System (INIS)

    Alcala-Ruiz, F.; Krull, W.

    1995-01-01

    The GKSS Research Centre Geesthacht GmbH and the International Atomic Energy Agency (IAEA) held a joint seminar on 'Management of Ageing of Research Reactors' from May 8-12, 1995, at Geesthacht/Hamburg. More than 100 participants from 36 countries and two international organizations were present. During the seminar 52 papers have been presented discussing the large variety of ageing effects from physical ageing to design ageing and staff ageing and the measures taken to identify and to overcome the ageing effects. (orig.) [de

  17. International Seminar: «Climate Change and its social and environmental repercussions »

    OpenAIRE

    Brito, Brígida

    2012-01-01

    The International Seminar on "Climate change and its social and environmental repercussions" (“Alterações Climáticas e suas repercussões socio-ambientais”) took place from 20 to 23 August 2012 in Palácio dos Congressos, in the city of São Tomé, Democratic Republic of São Tomé and Príncipe. This meeting was organized by a group of nine public, private and civil society institutions acting in São Tomé and Príncipe, Portugal and Spain, in compliance with the principles of international partne...

  18. TECHNICAL TRAINING SEMINAR

    CERN Multimedia

    Davide Vitè

    2002-01-01

    Wednesday 6 March TECHNICAL TRAINING SEMINAR from 9:30 to 16:45 - IT Amphitheatre - bldg. 31.3.004 Analog Devices DSP Day Thorsten Kistler (Application Engineer), Steffen Boerner (Product Specialist) / ANALOG DEVICES Munich Trying to meet your design challenges, Analog Devices compiles application information and offers chipsets, software, reference designs and mixed-signal, application specific DSPs, for a range of real-time signal processing applications. This seminar will present the latest 16bit fixed-point and 32bit floating-point DSPs (roadmaps; internal architectures, blocks, features benchmarks), with their software, development kits and emulators: Fixed-Point DSP-Family, ADSP-218x and ADSP-219x Blackfin DSP SHARC-Family, 2106x and 2116x TigerSHARC Industrial Contact: François Caloz, Sasco-Spoerle GmbH Language: English Free seminar, no registration Organiser: Davide Vitè / HR-TD / 75141 Davide.Vite@cern.ch Please read the full information on the Technical Training Seminars...

  19. Seminar proceedings. Seminar on piping reliability

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    1997-10-01

    The international seminar brought together the disciplines of probabilistic safety assessment and probabilistic fracture mechanics. The work performed by the joint Nordic Nuclear Safety Research Project NKS/RAK 1.2 and the SLAP project was presented the first day. The second was mainly devoted to the integration of the two disciplines. 11 contributions have been separately indexed.

  20. Seminar proceedings. Seminar on piping reliability

    International Nuclear Information System (INIS)

    1997-10-01

    The international seminar brought together the disciplines of probabilistic safety assessment and probabilistic fracture mechanics. The work performed by the joint Nordic Nuclear Safety Research Project NKS/RAK 1.2 and the SLAP project was presented the first day. The second was mainly devoted to the integration of the two disciplines. 11 contributions have been separately indexed

  1. Therapeutic applications of radiopharmaceuticals. Proceedings of an international seminar

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    2001-06-01

    and development in the coming years. The IAEA organised an international seminar at Hyderabad, India, with the objective of bringing together in one place medical professionals and biomedical researchers from all over the world who are engaged in clinical research and development aspects of radionuclide therapy. The seminar addressed some of the current trends in therapeutic nuclear medicine, evaluated the established procedures and assessed the re-emergence of certain old procedures. This publication contains papers and invited lectures presented at the seminar.

  2. Therapeutic applications of radiopharmaceuticals. Proceedings of an international seminar

    International Nuclear Information System (INIS)

    2001-06-01

    and development in the coming years. The IAEA organised an international seminar at Hyderabad, India, with the objective of bringing together in one place medical professionals and biomedical researchers from all over the world who are engaged in clinical research and development aspects of radionuclide therapy. The seminar addressed some of the current trends in therapeutic nuclear medicine, evaluated the established procedures and assessed the re-emergence of certain old procedures. This publication contains papers and invited lectures presented at the seminar

  3. Food irradiation seminar: Asia and the Pacific

    International Nuclear Information System (INIS)

    Mitchell, G.E.

    1986-01-01

    The report covers the Seminar for Asia and the Pacific on the practical application of food irradiation. The seminar assessed the practical application of food irradiation processes, commercial utilisation and international trade of irradiated food

  4. Small town, big campaigns: the rise and growth of an international advertising industry in Amsterdam

    NARCIS (Netherlands)

    Roling, R.W.

    2010-01-01

    This paper presents an historical analysis of international advertising by describing four waves of advertising from early twentieth-century Western capitalism. This analysis is necessary to understand the dynamics within the organizational structure of the global advertising industry, with a

  5. Proceedings of the Fourth International Seminar on Special Education (Cork, Ireland, September 8-12, 1969).

    Science.gov (United States)

    McHugh, M. F., Ed.

    Proceedings of the Fourth International Seminar on Special Education (Cork, Ireland, September 8-12, 1969) contain papers relating to the following themes: special education personnel, identification of the handicapped, general aspects of early education, special education methods, early education programs for the mentally handicapped, and early…

  6. 7th International Seminar on Climate System and Climate Change(ISCS) through the Eyes of a Trainee

    Institute of Scientific and Technical Information of China (English)

    Karen K.Y.Shum

    2010-01-01

    @@ At the invitation of Dr.Dahe Qin,the president of ISCS and the Co-Chair of IPCC WGI,the Hong Kong Observatory has been obliged to participate and benefit from the International Seminar in Beijing,China on 19-30 July 2010.Seminar topics included atmospheric chemistry and climate effects of aerosol biogeochemical cycles,cryosphere and its role in the climate system and climate change,climate models and its application in climate change research,climate change adaptation and mitigation.Data is a common ground for these multi-disciplinary studies around the globe.

  7. International seminar on the role of nuclear energy for sustainable development

    International Nuclear Information System (INIS)

    1998-01-01

    The Department of Atomic Energy in collaboration with the International Atomic Energy Agency, organised a two-day International Seminar on The Role of Nuclear Energy for Sustainable Development, during September 8 and 9, 1997 at New Delhi. Dr R. Chidambaram, Chairman, Atomic Energy Commission in his Welcome Address dealt with the disparity in per capita consumption of energy between developed and developing countries in the world and also told that for India the requirement of power generation capacity for accelerated growth and industrial and infrastructural development to attain a reasonable standard of living for all its citizens would call for substantial increase in the per capita electricity consumption. He also told that nuclear energy can play a very important role in meeting the future energy requirements of India. In the seminar a scenario where nuclear power is called upon to play a major role in meeting the energy requirements of mankind and the peaceful uses of nuclear energy like the application of radiation and radioactive isotopes in agriculture, industry, health care etc. was discussed in detail. The design and construction of fast breeder reactors, the indigenous design of advanced heavy water reactors with passive safety features, uranium resources for global energy requirements, manufacturing of nuclear components, fusion energy, role of nuclear energy in some countries like Brazil, Islamic Republic of Iran, France, China, Bangladesh and India were some of the other topics covered. Papers relevant to INIS are indexed separately

  8. The effects of multimedia advertising on building brand equity

    Directory of Open Access Journals (Sweden)

    Reza Pirayesh

    2014-08-01

    Full Text Available This paper presents an empirical investigation to study the effects of multimedia advertisement on building brand equity. The proposed study uses two questionnaires, one for multimedia advertisement, which consists of 17 questions and the other one for measuring brand equity. The survey is applied among 384 randomly selected customers who do their daily businesses with banks located in province of Kordestan, Iran. Using Pearson correlation as well as linear regression techniques, the study has determined a positive and meaningful relationship between these two variables. In our survey, word of mouth advertisement seems to have the highest impact on brand equity followed by having seminars.

  9. International Seminar on Nuclear War and Planetary Emergencies : 46th Session : The Role of Science in the Third Millennium

    CERN Document Server

    2014-01-01

    Proceedings of the 46th Session of the International Seminars on Nuclear War and Planetary Emergencies held in "E. Majorana" Centre for Scientific Culture, Erice, Sicily. This Seminar has again gathered, in 2013, over 100 scientists from 43 countries in an interdisciplinary effort that has been going on for the last 32 years, to examine and analyze planetary problems which had been followed up, all year long, by the World Federation of Scientists' Permanent Monitoring Panels.

  10. International symposium and field seminar on karst waters and environmental impacts. Abstracts

    Energy Technology Data Exchange (ETDEWEB)

    Gunay, G; Tezcan, L; Atilla, A O [comps.

    1996-12-31

    The international symposium and field seminar on karst waters and environmental impacts was held on 10-20 September 1995 in Beldibi,Antalya, Turkey. The specialists discussed COST Action 65, Environmental Impact sand Legal Aspects, Engineering and Environmental Impacts of Karst, Research Methods, Tracing Techniques, Hydro chemistry, Environmental Isotopes in Karst, Transport Processing, Modeling and Flow Systems, Karst Morphology and Paleoenvironment, Regional Karst Systems, James F. Quinlay Pollution Control and Karst Water Protection Session and Hydrology. Almost 140 papers were presented in the meeting.

  11. International symposium and field seminar on karst waters and environmental impacts. Abstracts

    International Nuclear Information System (INIS)

    Gunay, G.; Tezcan, L.; Atilla, A.O.

    1995-01-01

    The international symposium and field seminar on karst waters and environmental impacts was held on 10-20 September 1995 in Beldibi,Antalya, Turkey. The specialists discussed COST Action 65, Environmental Impact sand Legal Aspects, Engineering and Environmental Impacts of Karst, Research Methods, Tracing Techniques, Hydro chemistry, Environmental Isotopes in Karst, Transport Processing, Modeling and Flow Systems, Karst Morphology and Paleoenvironment, Regional Karst Systems, James F. Quinlay Pollution Control and Karst Water Protection Session and Hydrology. Almost 140 papers were presented in the meeting

  12. Free, Fair and Efficient? Open Internal Job Advertising. IES Report.

    Science.gov (United States)

    Hirsh, W.; Pollard, E.; Tamkin, P.

    In the 1990s, many major employers in the United Kingdom have moved to more open internal job markets (OIJMs). OIJMs give the job of filling internal vacancies to line managers and employees who see the job advertised and apply for it. The development and operation of OIJMs at the following firms were studied: Rolls-Royce; British Gas Trading;…

  13. TECHNICAL TRAINING SEMINAR

    CERN Multimedia

    Davide Vitè

    2002-01-01

    Wednesday 6 March from 9:30 to 16:45 - IT Auditorium - bldg. 31 3-004 Analog Devices DSP Day Thorsten Kistler (Application Engineer), Steffen Boerner (Product Specialist) / ANALOG DEVICES Munich Trying to meet your design challenges, Analog Devices compiles application information and offers chipsets, software, reference designs and mixed-signal, application specific DSPs, for a range of real-time signal processing applications. This seminar will present the latest 16bit fixed-point and 32bit floating-point DSPs (roadmaps; internal architectures, blocks, features benchmarks), with their software, development kits and emulators: Fixed-Point DSP-Family, ADSP-218x and ADSP-219x Blackfin DSP SHARC-Family, 2106x and 2116x TigerSHARC Industrial Contact: François Caloz, Sasco-Spoerle GmbH Language: English Free seminar, no registration Organiser: Davide Vitè / HR-TD / 75141 Davide.Vite@cern.ch Please read the full information on the Technical Training Seminars pages here or contact the organiser.

  14. TECHNICAL TRAINING SEMINAR

    CERN Multimedia

    Davide VITÈ

    2002-01-01

    Wednesday 6 March   from 9:30 to 16:45 - IT Auditorium - bldg. 31 3-004 Analog Devices DSP Day Thorsten Kistler (Application Engineer), Steffen Boerner (Product Specialist) / ANALOG DEVICES Munich Trying to meet your design challenges, Analog Devices compiles application information and offers chipsets, software, reference designs and mixed-signal, application specific DSPs, for a range of real-time signal processing applications. This seminar will present the latest 16bit fixed-point and 32bit floating-point DSPs (roadmaps; internal architectures, blocks, features benchmarks), with their software, development kits and emulators: Fixed-Point DSP-Family, ADSP-218x and ADSP-219x Blackfin DSP SHARC-Family, 2106x and 2116x TigerSHARC Industrial Contact: François Caloz, Sasco-Spoerle GmbH Language: English Free seminar, no registration Organiser: Davide Vitè / HR-TD / 75141 Davide.Vite@cern.ch Please read the full information on the Technical Training Seminars pages here or con...

  15. Final report. CIRP seminar on micro and nano technology. November 2003

    DEFF Research Database (Denmark)

    Hansen, Hans Nørgaard; Alting, Leo

    This final reports contains a description of the 1st international CIRP seminar on micro and nano technology held at DTU in November 2003.......This final reports contains a description of the 1st international CIRP seminar on micro and nano technology held at DTU in November 2003....

  16. The Fifth International Ural seminar. Radiation damage physics of metals and alloys. Abstracts

    International Nuclear Information System (INIS)

    2003-01-01

    Presented are the abstracts of The Fifth International Ural seminar Damage physics of metals and alloys. General problems of radiation damage physics, radiation effect on change of microstucture and the properties of metals and alloys, as well as materials for nuclear and thermonuclear energetics are considered. The themes of reports are the following: correlation effects in cascades of atom-atomic collisions; radiation-induced strengthening critical current density in YBa 2 Cu 3 O 7-x superconductors; conditions of forming and hydrides growth in irradiated zirconium alloys [ru

  17. International seminar on Post nuclear accident from May 5 and 6, 2011 - The CODIRPA progresses

    International Nuclear Information System (INIS)

    Birraux, Claude; Lacoste, Andre-Claude; Lachaume, Jean-Luc; Mehl-Auget, Isabelle; Godet, Jean-Luc; Dandrieux, Geraldine; Delmestre, Alain; Gallay, Florence; Niel, Jean-Christophe; Bataille, Christian; Dederen, Guillaume; Guenon, Catherine; Repussard, Jacques; Cessac, Bruno; Champion, Didier; Miniere, Dominique; Andrieux, Jean-Luc; Bernard, Herve; Delalonde, Jean-Claude; Calafat, Alexis; Demet, Michel; Barbey, Pierre; Janssens, Augustin; Lazo, Ted; Ahier, Brian; Ugletveit, Finn; Guerson, Nathalie; Riou, Jeanine; Robert, Joel; Pirard, Philippe; Gerbeaux, Jerome; Foix, Olivier; Le Gac, Alain; Lahaye, Thierry; Wiest, Annick; Crouail, Pascal; Lochard, Jacques; Villers, Anita; Eberbach, Friedrich; Murith, Christophe; Samain, Jean-Paul; Javanni, Jean; Averin, Viktor; Trafimchik, Zoia; Liland, Astrid; Durand, Francois

    2011-01-01

    The objective of the seminar is the anticipation of the radiological emergency situations to limit the consequences of nuclear accidents. The Steering Committee to manage the post-accident of a Nuclear Accident or Radiological Emergency (CODIRPA) was started in June 2005 by the French nuclear safety authority (ASN), and was charged with developing French policy for the management of the post-accident phase of a nuclear or radiological accident situation. An ambitious program mobilising more than 200 people was put in place, including representatives of relevant national administrations and their local representatives, utility and industrial representatives, technical service organisations, nuclear safety authorities from bordering countries to France, NGOs and local elected officials. On December 2007, the previous seminar had constructively challenged the work of CODIRPA with international experiences and analysis. The 2011 seminar, organized by ASN with the support of the Parliamentary Office for the Evaluation of Scientific Choices and Technologies (OPECST), reports on the progress of the national doctrine's construction. The National Preparedness Guide for Exiting the Emergency Phase and drawn lessons concerning its local adaptation by regional and local community governmental organizations was presented at this occasion. The parliamentary mission headed by OPECST on the safety of nuclear installations holds its first public hearing on May 5, 2011. The seminar provides an opportunity for members of the parliamentary mission to learn about crisis management and post-accident of the major nuclear accident occurred in Japan at Fukushima. This document comprises a complete FR/EN detailed synthesis of the seminar followed by the recommendations of CODIRPA (in French) and by the slides of the available presentations for each session: Opening of the meeting; Session 1: National Preparedness Guide for Exiting the Emergency Phase; Session 2: Development of the

  18. Language Implications for Advertising in International Markets: A Model for Message Content and Message Execution.

    Science.gov (United States)

    Beard, John; Yaprak, Attila

    A content analysis model for assessing advertising themes and messages generated primarily for United States markets to overcome barriers in the cultural environment of international markets was developed and tested. The model is based on three primary categories for generating, evaluating, and executing advertisements: rational, emotional, and…

  19. Plasma Physics. Lectures Presented at the Seminar on Plasma Physics

    International Nuclear Information System (INIS)

    1965-01-01

    The International Seminar on Plasma Physics held in Trieste during 5- 1 October 1964 was the first major activity of the International Atomic Energy Agency's new International Centre for Theoretical Physics. In bringing together plasma physicists belonging to three distinct schools, the American, West European and the Soviet schools, the Seminar provided a unique opportunity for extended contacts between physicists in this field. It is hoped that these Proceedings will be of permanent value in the literature of the subject

  20. Plasma Physics. Lectures Presented at the Seminar on Plasma Physics

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    1965-06-15

    The International Seminar on Plasma Physics held in Trieste during 5- 1 October 1964 was the first major activity of the International Atomic Energy Agency's new International Centre for Theoretical Physics. In bringing together plasma physicists belonging to three distinct schools, the American, West European and the Soviet schools, the Seminar provided a unique opportunity for extended contacts between physicists in this field. It is hoped that these Proceedings will be of permanent value in the literature of the subject.

  1. Clean Coal Day '94 Hokkaido International Seminar; Clean coal day '94 Hokkaido kokusai seminar

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    1994-06-01

    The lectures given at the seminar were 1) Coal energy be friendly toward the earth, 2) Clean coal technology in the United Kingdom, and 3) How clean coal should be in Australia. In lecture 1), remarks are made on the importance of coal and its future, coal that protects forest, whether coal is a dirty fuel, coal combustion tests started relative to environmental pollution, acid rain in China and coal combustion, briquets effective in energy conservation, etc. In lecture 2), remarks are made on the importance of coal utilization in the United Kingdom, current state of coal utilization in power generation, problems related to gasification furnaces, problems related to combustors, problems related to high-temperature gas cleaning, function of cleaning filters, advantages of high-temperature gas treatment, actualities of gas combustors, studies of gas combustors, etc. In lecture 3), remarks are made on Australia's coal situation, problems related to clean coal technology, problems related to coal preparation technology, potentialities of Australian brown coal, coal utilization in power generation, need of new technology development, current state of coal utilization in Australia, coal utilization in metal-making industry, international cooperation on technology, etc. (NEDO)

  2. Esimene ILO seminar toimus Taasiseseisvunud Baltimaades

    Index Scriptorium Estoniae

    1993-01-01

    Rahvusvahelise Tööorganisatsiooni (International Labour Organisation, ILO) seminar Riias tööandjate organisatsioonide rollist turumajanduses. Tööstus- ja Energeetikaministeeriumi finantsosakonna juhataja Sven Kööp

  3. ISINN-5. 5. International seminar on interaction of neutrons with nuclei. Neutron spectroscopy, nuclear structure, related topics

    International Nuclear Information System (INIS)

    1997-01-01

    The materials submitted at the fifth in a series of annual international seminar on interaction of neutrons with nuclei Neutron Spectroscopy, Nuclear Structure, Related Topics (ISINN-5) are given. The Seminar is organized by the Frank Laboratory of Neutron Physics of the Joint Institute for Nuclear Research and took place in Dubna on May 14-17, 1997. About 130 specialists from Belgium, China, Germany, France, Japan, Korea, Latvia, Netherlands, Ukraine, 7 Russian research institutes and a number of JINR laboratories took part in the Seminar. The scope of the problems discussed is traditionally wide. It includes the problems of violation of fundamental symmetries in the interaction of neutrons with nuclei, the properties of the neutron as the fundamental particle, nonstatistical aspects of the radiation capture of neutrons by nuclei, topical problems of the theory of nucleus, and the fission mechanism of heavy nuclei. The latest results obtained with ultracold neutrons (UCN), in particular, different approaches to understanding of the cause of UCN anomalous leakage through the walls of the trap are considered as well. The wide spectrum of methodological aspects of neutron-aided experiments is also discussed in details

  4. On theTranslation Methods and Theory of International Advertising

    Institute of Scientific and Technical Information of China (English)

    Yang Xuemei

    2012-01-01

    Advertisement, as a way to propagandize products, always plays its role in the special stage. A successful advertisement would help the manufacturer to achieve a large sale while an unsuccessful even a bad one would do the contrast work. Advertising is an activity containing intelligence, patience, art and diligence. With the globalization and China' s entering WT0, more and more Chinese products get the opportunity of entering world market. In this battle without smoke of gun powder, the most powerful weapon is commercial advertisement. Therefore, advertisement becomes more important. At the same time, the translation of advertising plays its role as to internationalize advertisement to the world. It seems as a bridge overpass different countries and languages. However, due to the difference among cultures, problems appear how to be a good advertising translator and how to make an excellent translation of advertising. This thesis tries to analyses the criteria and strategies of advertising translation after the discussion of the types, structure and features of style of advertisements and states that there is no an established method for advertising translation. What we should do is to be flexible to deal with the various advertisements we meet.

  5. Contingency planning for oil spill response: A program of joint IMO/oil industry regional seminars

    International Nuclear Information System (INIS)

    Bavister, R.; Wonham, J.

    1993-01-01

    Cooperative efforts between the oil industry and governments at the national and local levels have resulted in a series of reports for both technical and general audiences on subjects relating to oil spills, as well as an ongoing series of government/industry regional seminars for senior executives. The seminars emphasize the crucial importance of joint government/industry attention to contingency planning. These activities, which are continuing, are organized under the auspices of an International Petroleum Industry Environmental Conservation Association working group, and the International Maritime Organization. Feedback is solicited from seminar participants for use in planning further seminars and to give the IMO a clear picture of follow up activities that have resulted from the seminars

  6. Preparing for retirement - new seminars

    CERN Multimedia

    Human Resources Department

    2015-01-01

    We would like to take the opportunity to inform you about a new programme related to retirement, organised by the Human Resources Department. Retirement marks the end of a career and the start of a new chapter in life.  In all cases, being well-informed and prepared is necessary to cope successfully with this transition. The programme has been developed for staff members and consists of two seminars: Leaving CERN (half day seminar): short presentations by internal speakers, focusing on what options CERN offers at the end of your career: organised once per year, next session scheduled on 24 November 2015, in the afternoon, enrolment and more information on Indico.   Preparation for retirement (2-day seminar): interactive workshop (in small groups) delivered by external experts, focusing on how to prepare psychologically as well as practically to cope with all the changes retirement brings: organised regularly in 2016, in English or ...

  7. Uranium industry seminar: proceedings

    International Nuclear Information System (INIS)

    1981-01-01

    The eleventh annual Uranium Industry Seminar, sponsored by the Grand Junction Area Office of the US Department of Energy (DOE), was held in Grand Junction, Colorado, on October 21 and 22, 1981. There were 491 registered attendees as compared to 700 attending the previous year. The attendees were largely from uranium and other energy resource companies, electric utility firms, energy consultants and service companies, and governmental agencies. In addition, there were representatives present from Indian tribes, universities, the media, DOE laboratories, and foreign countries and organizations. Papers presented at the seminar dealt with uranium policies, exploration, resources, supply, enrichment, and market conditions. There also were papers on the National Uranium Resource Evaluation Program and international activities. Thirteen papers included in this report have been abstracted and indexed

  8. Seminar on waste treatment and disposal; Seminar po obrashcheniyu s otkhodami i ikh utilizatsii

    Energy Technology Data Exchange (ETDEWEB)

    Sneve, Malgorzata Karpow; Snihs, Jan Olof

    1999-07-01

    A seminar on radioactive waste treatment and disposal was held 9 - 14 November 1998 in Oskarshamn, Sweden. The objective of the seminar was to exchange information on national and international procedures, practices and requirements for waste management. This information exchange was intended to promote the development of a suitable strategy for management of radioactive waste in Northwest Russia to be used as background for future co-operation in the region. The seminar focused on (1) overviews of international co-operation in the waste management field and national systems for waste management, (2) experiences from treatment of low- and intermediate-level radioactive waste, (3) the process of determining the options for final disposal of radioactive waste, (4) experiences from performance assessments and safety analysis for repositories intended for low- and intermediate level radioactive waste, (5) safety of storage and disposal of high-level waste. The seminar was jointly organised and sponsored by the Swedish Radiation Protection Institute (SSI), the Norwegian Radiation Protection Authority (NRPA), the Nordic Nuclear Safety Research (NKS) and the European Commission. In brief, the main conclusions are: (1) It is the prerogative of the Russian federal Government to devise and implement a waste management strategy without having to pay attention to the recommendations of the meeting, (2) Some participants consider that many points have already been covered in existing governmental documents, (3) Norway and Sweden would like to see a strategic plan in order to identify how and where to co-operate best, (4) There is a rigorous structure of laws in place, based on over-arching environmental laws, (5) Decommissioning of submarines is a long and complicated task, (6) There are funds and a desire for continued Norway/Sweden/Russia co-operation, (7) Good co-operation is already taking place.

  9. PREFACE: 8th Asian International Seminar on Atomic and Molecular Physics (AISAMP)

    Science.gov (United States)

    Williams, Jim F.; Buckman, Steve; Bieske, Evan J.

    2009-09-01

    These proceedings arose from the 8th Asian International Seminar on Atomic and Molecular Physics (AISAMP) which was held at the University of Western Australia 24-28 November 2008. The history of AISAMP (Takayanagi and Matsuzawa 2002) recognizes its origin from the Japan-China meeting of 1985, and the first use of the name 'The First Asian International Seminar on Atomic and Molecular Physics (AISAMP)' in 1992. The initial attendees, Japan and China, were joined subsequently by scientists from Korea, Taiwan, India, Australia and recently by Malaysia, Thailand, Vietnam, Turkey Iran, UK and USA. The main purpose of the biennial AISAMP series is to create a wide forum for exchanging ideas and information among atomic and molecular scientists and to promote international collaboration. The scope of the AISAMP8 meeting included pure, strategic and applied research involving atomic and molecular structure and processes in all forms of matter and antimatter. For 2008 the AISAMP conference incorporated the Australian Atomic and Molecular Physics and Quantum Chemistry meeting. The topics for AISAMP8 embraced themes from earlier AISAMP meetings and reflected new interests, in atomic and molecular structures, spectroscopy and collisions; atomic and molecular physics with laser or synchrotron radiation; quantum information processing using atoms and molecules; atoms and molecules in surface physics, nanotechnology, biophysics, atmospheric physics and other interdisciplinary studies. The implementation of the AISAMP themes, as well as the international representation of research interests, is indicated both in the contents list of these published manuscripts as well as in the program for the meeting. Altogether, 184 presentations were made at the 8th AISAMP, including Invited Talks and Contributed Poster Presentations, of which 60 appear in the present Proceedings after review by expert referees in accordance with the usual practice of Journal of Physics: Conference Series of

  10. Uranium industry seminar

    International Nuclear Information System (INIS)

    1980-01-01

    The tenth annual Uranium Industry Seminar, sponsored by the US Department of Energy's (DOE) Grand Junction Office, was held in Grand Junction, Colorado, on October 22 and 23, 1980. There were 700 registered attendees as compared to 833 attending the previous year. The attendees were drawn largely from uranium and other energy resource companies, electric utility firms, energy consultants and service companies, and governmental agencies. In addition, there were representatives present from Indian tribes, universities, the media, DOE laboratories, and foreign countries and organizations. There were 14 papers presented at the seminar by speakers from the Department of Energy, US Geological Survey, and Bendix Field Engineering Corporation which is the on-site prime contractor for DOE's Grand Junction Office. The topics the papers dealt with were uranium policies, exploration, respources, supply, enrichment, and market conditions. There also were papers describing the National Uranium Resource Evaluation program and international activities. All 14 papers in this Proceedings have been abstracted and indexed

  11. JSPS-CAS Core University Program seminar. Proceedings of Japan-China joint seminar on atomic and molecular processes in plasma

    International Nuclear Information System (INIS)

    Koike, Fumihiro; Dong Chenzhong

    2010-02-01

    As one of the activities of JSPS-CAS Core University Program, Japan-China Joint Seminar on Atomic and Molecular Processes in Plasma was held on October 26 - 31, 2009 in Xi'an, China. The total number of the officially registered participants was 54, in which 18 from Japan, 35 from China, and 1 from USA. And this seminar is an extension of the last two seminars that were held on March 6 - 11, 2004 in Lanzhou, China, and on October 6 - 12, 2007 in Dunhuang, China. In the nuclear fusion plasma, there are quite a variety of atomic processes such as ionization, excitation, radiative recombination, non-radiative recombination (di-electronic recombination, collisional electron transfer), cascade radiation, and cascade Auger decay over the wide range of plasma temperature. The knowledge of those processes is indispensable for the evaluation and improvement of the plasma properties. Because of the diversity of the subject, it is desirable to investigate them by international collaboration groups. The present seminar may contribute to realize the above stated aim; especially it has given an opportunity for the collaborative workers to illustrate their achievements. This seminar summarizes the collaborative researches for the last decade and propose the issues for the future prospect. The 30 of the presented papers are indexed individually. (J.P.N.)

  12. Clean Coal Day '94 Hokkaido International Seminar; Clean coal day '94 Hokkaido kokusai seminar

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    1994-06-01

    The lectures given at the seminar were 1) Coal energy be friendly toward the earth, 2) Clean coal technology in the United Kingdom, and 3) How clean coal should be in Australia. In lecture 1), remarks are made on the importance of coal and its future, coal that protects forest, whether coal is a dirty fuel, coal combustion tests started relative to environmental pollution, acid rain in China and coal combustion, briquets effective in energy conservation, etc. In lecture 2), remarks are made on the importance of coal utilization in the United Kingdom, current state of coal utilization in power generation, problems related to gasification furnaces, problems related to combustors, problems related to high-temperature gas cleaning, function of cleaning filters, advantages of high-temperature gas treatment, actualities of gas combustors, studies of gas combustors, etc. In lecture 3), remarks are made on Australia's coal situation, problems related to clean coal technology, problems related to coal preparation technology, potentialities of Australian brown coal, coal utilization in power generation, need of new technology development, current state of coal utilization in Australia, coal utilization in metal-making industry, international cooperation on technology, etc. (NEDO)

  13. 34 CFR 664.11 - What is a short-term seminar project?

    Science.gov (United States)

    2010-07-01

    ... short-term seminar project is— (a) Designed to help integrate international studies into an institution... 34 Education 3 2010-07-01 2010-07-01 false What is a short-term seminar project? 664.11 Section 664.11 Education Regulations of the Offices of the Department of Education (Continued) OFFICE OF...

  14. Intertextuality and Glocalization a Corpus-based Analysis of Advertisement Texts of an International Female Fashion Magazine

    Directory of Open Access Journals (Sweden)

    Shuo Cao

    2014-01-01

    Full Text Available In the context of the glocalization of business, it is becoming increasingly important to better understand the cross-linguistic persuasive communication conveyed through media, such as advertisement, which is considered one of the most active form of modern media. In achieving this goal, intertextuality study in the pragmatic field proves to be helpful. Employing quantitative and qualitative approaches, we compare English and Chinese texts of advertisements in Cosmopolitan, the most sellable female fashion magazine, with the study focused on lexical, thematic and cultural intertextuality. It is found that the glocalization of advertisement for female products and services are dependent on local culture and language. The analysis of intertextuality between two texts will contribute to researches on female advertisements and international marketing strategy.

  15. Serious Games: A Seminar Map for International Business Schools

    Science.gov (United States)

    Witte, Anne E.

    2014-01-01

    One business school addressed the "zeitgeist" of the financial crisis by introducing in its inaugural seminar the cultural and ethical values too often absent from the types of transactions students are trained to manage. Drawing from cross-cultural and communication studies, the author tested "serious games"--cultural…

  16. JSPS-CAS core university program seminar. Proceedings of Japan-China joint seminar on atomic and molecular processes in plasma

    International Nuclear Information System (INIS)

    Koike, Fumihiro; Dong Chenzhong

    2008-03-01

    As one of the activities of JSPS-CAS Core University Program, Japan-China Joint Seminar on Atomic and Molecular Processes in Plasma was held on October 8 - 12, 2007 in Dunhuang, China. The total number of the officially registered participants was 41, in which 12 from Japan, 25 from China, and 4 from EU. And this seminar is an extension of the last seminar that was held on March 6 - 11, 2004 in Lanzhou, China. In the nuclear fusion plasma, there are quite a variety of atomic processes such as ionization, excitation, radiative recombination, non-radiative recombination (di-electronic recombination, collisional electron transfer), cascade radiation, and cascade Auger decay over the wide range of plasma temperature. The knowledge of such processes is indispensable for the evaluation and improvement of the plasma properties, which is desirable to be investigated by international collaboration groups. The present seminar constitutes one of such activities to realize the above stated aim; especially it has given an opportunity for the collaborative workers to illustrate their achievements. The 32 of the presented papers are indexed individually. (J.P.N.)

  17. THE EVOLUTION OF ADVERTISING MARKET WHERE IS ADVERTISING NOW, AND WHERE IS IT GOING?

    OpenAIRE

    Sorin Terchila

    2010-01-01

    Advertising is more complicated than it used to be. In the innocent days of the 70’s and 80’s you could easily reach large audiences, both locally and nationally, through traditional advertising. Those days are long gone and an examination of the advertising playing field looks like a big pile of incomprehensible choice. In Romania, advertising has mushroomed over the past 10 years. With the emergence of large international companies and the budgets allocated to them in advertising, advertise...

  18. Technical Training Seminar

    CERN Multimedia

    2003-01-01

    Wednesday 19 November From 9:30 to 17:30 - IT Amphitheatre bldg.31 3-004 2003 Data Transmission Design Seminar - TEXAS INSTRUMENTS The one-day 2003 Data Transmission Design Seminar is part of a series of technical seminars produced by Texas Instruments. This series of seminars will introduce system solutions based on different standards according to their respective requirements. It will include topics containing a blend of basic principles and hands-on application examples, along with layout-guidelines. • Basics and Practical Examples of Data-Transmission • Low Voltage Differential Signaling (LVDS) • Connectivity and PC-based Links • Industrial Interfaces • Parallel Bus Systems and Clock-Distribution-Circuits (CDC) This Seminar will be of interest to hardware designers and system engineers dealing with the realization of system- or board-level interfaces based on various transmission standards. Language: English Free seminar, no registration Organiser: John ...

  19. Fast reactor cycle technology development. 'FaCT seminar - R and D for key technology of national importance'. Seminar report and collection of documents

    International Nuclear Information System (INIS)

    2008-03-01

    An R and D program on the fast breeder reactor cycle commercialization, the FaCT Project, which was selected as one of the Key Technologies of National Importance, has been conducted at the Japan Atomic Energy Agency for the purposes of resolving the issues of long-term sustainable energy supply and the global warming. The first Seminar of the FaCT Project was held at the Osaka Science and Technology Center on November 30, 2007, to present the progress and status of the Project and exchange opinions among the participants from various sectors. In the Seminar, MEXT, METI and JAEA reported the national nuclear policy, the current status and future plan of the FaCT Project. A special panel session was also held on the approach to international collaboration relevant to the project, and the importance was stressed on further promoting the international collaboration and keeping the framework of international partnership in this area, while distinguishing the relationship between 'cooperation' and 'competition'. Over 260 audiences from various sectors including government, universities, research organizations, utilities, nuclear industries participated. This report provides a seminar summary and the presented papers. (author)

  20. PREFACE: 11th International Spring Seminar on Nuclear Physics: Shell Model and Nuclear Structure - achievements of the past two decades

    Science.gov (United States)

    2015-02-01

    The 11th International Seminar on Nuclear Physics was held in Ischia from May 12 to May 16, 2014. This Seminar was dedicated to Aldo Covello, who has been the promoter of this series of meetings, which started in Sorrento in 1986 and continued with meetings held every two or three years in the Naples area. Aldo's idea was to offer to a group of researchers, actively working in selected fields of Nuclear Physics, the opportunity to confront their points of view in a lively and informal way. The choice for the period of the year, Spring, as well as the sites chosen reflected this intent. The first meeting was of a purely theoretical nature, but it was immediately clear that the scope of these conferences needed to be enlarged calling into play the experimental community. Then, starting from the second meeting, all the following ones have been characterized by fruitful discussion between theoretical and experimental researchers on current achievements and future developments of nuclear structure. This may be read, in fact, as one of the motivating factors for Aldo's election as Fellow of the American Physical Society in 2008 "... for his outstanding contributions to the international nuclear physics community by providing, for over two decades, a venue for theorists and experimentalists to share their latest ideas." The present meeting, organized by Aldo's former students and with the benefit of his suggestions, has maintained this tradition. The title "Shell model and nuclear structure: achievements of the past two decades" recalls that of the 2nd International Spring Seminar "Shell Model and Nuclear Structure: where do we stand?". The main aim of this 11th Seminar was, in fact, to discuss the changes of the past two decades on our view of nuclei in terms of shell structure as well as the perspectives of the shell model, which has been one of the key points in Aldo's research. This point is well accounted by the Opening Speech of Igal Talmi, one of the fathers of the

  1. 10th International Seminar on Medical Physics and 1st AMDI International Oncology Symposium

    International Nuclear Information System (INIS)

    2017-01-01

    Preface The International Seminar on Medical Physics (ISMP) 2016 is a national medical physics conference organised every two years by the Malaysian Association of Medical Physics (MAMP). Previously the biennial conference is known as the National Seminar on Medical Physics (NSMP). The conference was held on 27 and 28 August 2016 in Bayview Batu Ferringhi Hotel, Penang, Malaysia in conjunction with an Oncology Symposium (IOS) organised by Advanced Medical and Dental Institute of Universiti Sains Malaysia. The conference was renamed the International Seminar on Medical Physics (ISMP) on the 10th anniversary to recognise the diversity of the nationality of the conference speakers and attendees in the 8th (2012) and 9th (2014) conference. The change is also to encourage more international participants especially from the neighbouring countries of Malaysia and beyond to come together in “Fostering Medical Physics Research and Clinical Practice for Better Healthcare” in this region. About 300 participants from universities and hospitals participated in the conference. 28 oral contributions and 22 posters were presented at the conference. We also had a few invited lectures by international experts. The conference was divided into two main themes, imaging physics and radiotherapy physics. The topics presented were radiation dosimetry, image quality, magnetic resonance imaging, nuclear medicine, quality assurance, particle therapy, image guided radiotherapy, brachytherapy and Monte Carlo simulation and modelling. The IOS held in parallel covered topics in clinical oncology, cancer imaging and cancer biology. 41 papers are included in the volume organised into three main themes, i.e., imaging physics (ISMP), radiotherapy physics (ISMP) and oncology (IOS). All papers published in this volume of Journal of Physics: Conference Series have been peer reviewed through processes administered by the proceedings Editor. Each paper was peer-reviewed by two reviewers from the

  2. Electromagnetic Simulation Seminar and Opera/Tosca update Seminar

    CERN Multimedia

    IT Department

    2012-01-01

    9 May 2012 Kjell Johnsen Auditorium – Room 30-7-018 Electromagnetic Simulation Seminar & Opera/Tosca update Seminar By Cobham Technical Services – Vector Fields Software Virtual prototyping using electromagnetic simulation software plays an important role in the design stage of many devices and the Opera software has been in use for this purpose at CERN for over a decade. A technical seminar will take place concerning the latest developments in electromagnetic design, analysis and multi-physics applications for large scientific experiments.  Information will be presented on applications such as superconducting magnets and ion-beam sources. The seminar will be presented by engineers/physicists from Cobham Technical Services – Vector Fields Software who develop the Opera program.  It is FREE to attend and is open to both current Opera software users and also those who wish to expand their knowledge and understand better the capabilities on offer. Prog...

  3. Astronomy Research Seminar

    Science.gov (United States)

    Johson, Jolyon; Genet, Russell; Armstrong, James; Boyce, Grady; Boyce, Pat; Brewer, Mark; Buchheim, Robert; Carro, Joseph; Estrada, Reed; Estrada, Chris; Freed, Rachel; Gillette, Sean; Harshaw, Richard; Hollis, Thomas; Kenney, John; McGaughey, Seven; McNab, Christine; Mohanan, Kakkala; Sepulveda, Babs; Wallace, Dan; Wallen, Vera

    2015-05-01

    Traditional science lectures and labs are often enhanced through project- and team-based learning. Some students go beyond these classroom studies by conducting research, often under the guidance of university professors. A one-semester astronomy research seminar was initiated in 2006 in collaboration with the community of professional and amateur double star astronomers. The result was dozens of jointly-authored papers published in the Journal of Double Star Observations and the Annual Proceedings of the Society of Astronomical Sciences. This seminar, and its affiliated community, launched a series of conferences and books, providing students with additional forums to share their double star research. The original seminar, and its derivatives, enhanced educational careers through college admissions and scholarships. To expand the seminar's reach, it was restructured from a few teams at one school, to many teams, each from a different school. A volunteer from each school became an assistant instructor. Most of them were seminar veterans, experienced astronomers, or science teachers. The assistant instructors, in turn, recruited enthusiastic students for their teams. To avoid student and instructor overload, the seminar focused on its three deliverables: a formal proposal, published paper, and public PowerPoint presentation. Future seminars may offer other astronomical research options such as exoplanet transit or eclipsing binary photometry.

  4. Seminar on waste treatment and disposal

    International Nuclear Information System (INIS)

    Sneve, Malgorzata Karpow; Snihs, Jan Olof

    1999-01-01

    Leading abstract. A seminar on radioactive waste treatment and disposal was held 9 - 14 November 1998 in Oskarshamn, Sweden. The objective of the seminar was to exchange information on national and international procedures, practices and requirements for waste management. This information exchange was intended to promote the development of a suitable strategy for management of radioactive waste in Northwest Russia to be used as background for future co-operation in the region. The seminar focused on (1) overviews of international co-operation in the waste management field and national systems for waste management, (2) experiences from treatment of low- and intermediate-level radioactive waste, (3) the process of determining the options for final disposal of radioactive waste, (4) experiences from performance assessments and safety analysis for repositories intended for low- and intermediate level radioactive waste, (5) safety of storage and disposal of high-level waste. The seminar was jointly organised and sponsored by the Swedish Radiation Protection Institute (SSI), the Norwegian Radiation Protection Authority (NRPA), the Nordic Nuclear Safety Research (NKS) and the European Commission. A Russian version of the report is available. In brief, the main conclusions are: (1) It is the prerogative of the Russian federal Government to devise and implement a waste management strategy without having to pay attention to the recommendations of the meeting, (2) Some participants consider that many points have already been covered in existing governmental documents, (3) Norway and Sweden would like to see a strategic plan in order to identify how and where to co-operate best, (4) There is a rigorous structure of laws in place, based on over-arching environmental laws, (5) Decommissioning of submarines is a long and complicated task, (6) There are funds and a desire for continued Norway/Sweden/Russia co-operation, (7) Good co-operation is already taking place

  5. Seminar on waste treatment and disposal

    Energy Technology Data Exchange (ETDEWEB)

    Sneve, Malgorzata Karpow; Snihs, Jan Olof

    1999-07-01

    Leading abstract. A seminar on radioactive waste treatment and disposal was held 9 - 14 November 1998 in Oskarshamn, Sweden. The objective of the seminar was to exchange information on national and international procedures, practices and requirements for waste management. This information exchange was intended to promote the development of a suitable strategy for management of radioactive waste in Northwest Russia to be used as background for future co-operation in the region. The seminar focused on (1) overviews of international co-operation in the waste management field and national systems for waste management, (2) experiences from treatment of low- and intermediate-level radioactive waste, (3) the process of determining the options for final disposal of radioactive waste, (4) experiences from performance assessments and safety analysis for repositories intended for low- and intermediate level radioactive waste, (5) safety of storage and disposal of high-level waste. The seminar was jointly organised and sponsored by the Swedish Radiation Protection Institute (SSI), the Norwegian Radiation Protection Authority (NRPA), the Nordic Nuclear Safety Research (NKS) and the European Commission. A Russian version of the report is available. In brief, the main conclusions are: (1) It is the prerogative of the Russian federal Government to devise and implement a waste management strategy without having to pay attention to the recommendations of the meeting, (2) Some participants consider that many points have already been covered in existing governmental documents, (3) Norway and Sweden would like to see a strategic plan in order to identify how and where to co-operate best, (4) There is a rigorous structure of laws in place, based on over-arching environmental laws, (5) Decommissioning of submarines is a long and complicated task, (6) There are funds and a desire for continued Norway/Sweden/Russia co-operation, (7) Good co-operation is already taking place.

  6. Synergies through blending "on site" learning with e-learning internationally - evaluating the global seminar on environment and sustainable food systems

    DEFF Research Database (Denmark)

    Larsen, Jane Bech; Christensen, Dorthe; Sriskandarajah, Nadarajah

    2005-01-01

    The Global Seminar is an international course, which builds on the premise that knowledge construction occurs when students explore real global issues and delemmas, take positions in relation to these, discuss those positions in an argumentative format and finally, reflect on and re......-evaluate their positions. The most challenging E-learning component was the international student groups (ISG), where small groups, comprising of students from the participating countries and universities, collaborate entirely online on carrying out a problem-based project....

  7. 2. National Seminar on Acceptance and Trade of Irradiated Foods. Proceedings

    International Nuclear Information System (INIS)

    1997-01-01

    This proceedings is a compilation of 18 papers presented at the National Seminar on Acceptance and Trade of Irradiated Food, held in Toluca, Mexico, 27-29 October 1997. It generally deals with international and national legal, technological, health and commercial aspects of food irradiation. Public confidence and consumer acceptance of irradiated food stuff is also the subject of the seminar

  8. Proceedings of the USNRC/EPRI/ANL heated crevice seminar.

    Energy Technology Data Exchange (ETDEWEB)

    Park, J. Y.; Fruzzetti, K.; Muscara, J.; Diercks, D. R.; Energy Technology; EPRI; USNRC

    2003-08-31

    An international Heated Crevice Seminar, sponsored by the Division of Engineering Technology, Office of Nuclear Regulatory Research, U.S. Nuclear Regulatory Commission, Argonne National Laboratory, and the Electric Power Research Institute, was held at Argonne National Laboratory on October 7-11, 2002. The objective of the seminar was to provide a working forum for the exchange of information by contributing experts on current issues related to corrosion in heated crevices, particularly as it relates to the integrity of PWR steam generator tubes. Forty-five persons from six countries attended the seminar, including representatives from government agencies, private industry and consultants, government research laboratories, nuclear vendors, and electrical utilities. The seminar opened with keynote talks on secondary-side crevice environments associated with IGA and IGSCC of mill-annealed Alloy 600 steam generator tubes and the submodes of corrosion in heat transfer crevices. This was followed by technical sessions on (1) Corrosion in Crevice Geometries, (2) Experimental Methods, (3) Results from Experimental Studies, and (4) Modeling. The seminar concluded with a panel discussion on the present understanding of corrosive processes in heated crevices and future research needs.

  9. International scientific seminar «Chronicle of Nature – a common database for scientific analysis and joint planning of scientific publications»

    Directory of Open Access Journals (Sweden)

    Juri P. Kurhinen

    2016-05-01

    Full Text Available Provides information about the results of the international scienti fic seminar «Сhronicle of Nature – a common database for scientific analysis and joint planning of scientific publications», held at Findland-Russian project «Linking environmental change to biodiversity change: large scale analysis оf Eurasia ecosystem».

  10. The Professor as Intern: Approaches to Teaching Advertising Creativity.

    Science.gov (United States)

    Schamber, Linda

    Drawing upon the experiences of a participant in the Visiting Professor Program sponsored by the Advertising Education Foundation of the American Advertising Federation and the American Academy of Advertising, this paper discusses the advantages such programs can have for both the host company and the participant. The first section of the paper…

  11. Determinants of Advertising Effectiveness: The Development of an International Advertising Elasticity Database and a Meta-Analysis

    Directory of Open Access Journals (Sweden)

    Sina Henningsen

    2011-12-01

    Full Text Available Increasing demand for marketing accountability requires an efficient allocation of marketing expenditures. Managers who know the elasticity of their marketing instruments can allocate their budgets optimally. Meta-analyses offer a basis for deriving benchmark elasticities for advertising. Although they provide a variety of valuable insights, a major shortcoming of prior meta-analyses is that they report only generalized results as the disaggregated raw data are not made available. This problem is highly relevant because coding of empirical studies, at least to a certain extent, involves subjective judgment. For this reason, meta-studies would be more valuable if researchers and practitioners had access to disaggregated data allowing them to conduct further analyses of individual, e.g., product-level-specific, interests. We are the first to address this gap by providing (1 an advertising elasticity database (AED and (2 empirical generalizations about advertising elasticities and their determinants. Our findings indicate that the average current-period advertising elasticity is 0.09, which is substantially smaller than the value 0f 0.12 that was recently reported by Sethuraman, Tellis, and Briesch (2011. Furthermore, our meta-analysis reveals a wide range of significant determinants of advertising elasticity. For example, we find that advertising elasticities are higher (i for hedonic and experience goods than for other goods; (ii for new than for established goods; (iii when advertising is measured in gross rating points (GRP instead of absolute terms; and (iv when the lagged dependent or lagged advertising variable is omitted.

  12. The effects of advertisements that sexually objectify women on state body dissatisfaction and judgments of women: The moderating roles of gender and internalization.

    Science.gov (United States)

    Krawczyk, Ross; Thompson, J Kevin

    2015-09-01

    Experimental studies have demonstrated that exposure to idealized images of women increases state body image disturbance. However, little work has experimentally examined the effects of exposure to images that sexually objectify women, especially as it relates to women and men's state body dissatisfaction and judgments of women. In the current study, 437 women and men were randomly assigned to view advertisements that sexually objectify women and portray appearance ideals, or to view non-appearance-related advertisements. Results indicated that state body dissatisfaction increased for women and men exposed to advertisements that sexually objectified women, although this effect was larger for women. Trait internalization of appearance ideals moderated this effect, indicating that women and men with higher internalization exhibited greater state body dissatisfaction after viewing women sexually objectified in advertisements. Exposure to women sexually objectified in advertisements did not affect women's or men's attractiveness or competence ratings of women in university advertisements. Copyright © 2015 Elsevier Ltd. All rights reserved.

  13. 11th International Seminar on Stability Problems for Stochastic Models

    CERN Document Server

    Zolotarev, Vladimir

    1989-01-01

    Traditionally the Stability seminar, organized in Moscow but held in different locations, has dealt with a spectrum of topics centering around characterization problems and their stability, limit theorems, probabil- ity metrics and theoretical robustness. This volume likewise focusses on these main topics in a series of original and recent research articles.

  14. The 1993 Finnish Interdisciplinary Seminar on SETI - A review of aims, approaches and conclusions

    Science.gov (United States)

    Seppanen, Jouko

    1993-10-01

    The communications of the International Interdisciplinary Seminar on SETI, held on March 6-7, 1993 in Vantaa, Finland, are reviewed and the contents and conclusions of papers summarized. The seminar was organized jointly by the Finnish Artificial Intelligence Society (FAIS), Finnish Astronomical Society, Ursa Astronomical Association and Heureka - The Finnish Science Centre. As the ninth in a series of intelligence-related seminars of FAIS, SETI was chosen as the topic for spring 1993, noting the new ten year NASA SETI program HRMS (High Resolution Micro-wave Survey), commenced on Columbus Day, October 12, 1992. The aims and the interdisciplinary format of the seminar are described, the main results and conclusions of papers are restated, and the seminar publications introduced. The summaries of papers are based on their abstracts and contain excerpts from texts.

  15. Preface to 18. Chemnitz seminar on materials engineering

    International Nuclear Information System (INIS)

    2016-01-01

    The Institute of Materials Science and Engineering (Institut für Werkstoffwissenschaft und Werkstofftechnik, IWW) is a well-established part of the Faculty of Mechanical Engineering at Technische Universität Chemnitz, Germany. We are proud to host our traditional scientific meeting, the Chemnitz Seminar on Materials Engineering - Werkstofftechnisches Kolloquium, this year being the 18 th Seminar. The aim of our meeting is to bring together scientists and engineers both from academia and industry, and this is reflected by the different scientific sessions that cover various relevant topics, such as composite materials, microstructural analysis, and surface engineering. Special focus sessions highlight recent developments in the Federal Cluster of Excellence MERGE and in the Collaborative Research Center SFB 692, both established in Chemnitz. We, as organizers, continuously strive to improve our Seminar, and we therefore decided to provide all contributors with the opportunity to publish their papers, in addition to the printed Proceedings volume, in an international, peer-reviewed journal. Publication in IOP Conference Series: Materials Science and Engineering allows for a wide dissemination of the many interesting and relevant results presented in our Seminar. Clearly, this is understood and appreciated by many participants of our meeting: more than 65% of all authors chose to also publish their Proceedings papers in this special issue, which consequently provides an excellent overview of the main topics of our Seminar. Chemnitz, March 2016 Prof. Thomas Lampke Prof. Guntram Wagner Prof. Martin F.-X. Wagner (paper)

  16. INIS/AGRIS training seminar

    International Nuclear Information System (INIS)

    1976-01-01

    The second joint INIS/AGRIS Training Seminar for the two essentially compatible information systems, INIS (International Nuclear Information System) and AGRIS (International System for the Agricultural Sciences and Technology), was held in Vienna, the first having taken place a year ago in Ankara. This year saw an expansion in the number of courses offered, which increased from nine to a total of 16. Additional courses in input preparation, and output utilization were offered, and improved retrieval facilities were available. Two joint courses for INIS and AGRIS magnetic tape users were given. With an increasing number of countries preparing input in machine-readable form, and with increasing utilization of magnetic tape output products, a forum for tape users was a logical addition at this time. Five courses were given in abstracting. INIS ATOMINDEX became the only international abstracting journal in the nuclear sciences with the cessation of Nuclear Science Abstracts at the end of June 1976, when INIS assumed responsibility for the inclusion of good abstracts. The significance of abstract quality and INIS specifications in terms of machine-readable format and characters, length and language were considered in specific courses. The courses on abstracting consisted of basic instruction on general principles, followed by abstracting in the areas of physics, chemistry, engineering and reactor technology, and the life sciences, where aspects specific to the particular field were emphasized. Participants were given an opportunity to attend demonstrations of the optical character recognition equipment and related hardware in use at the IAEA. Five computer terminals were placed at the disposal of seminar participants, thus permitting interactive retrieval of documents in on-line dialogue. An adaptation of STAIRS (STorage And Information Retrieval System by IBM) was used. An INIS test data-base of 60 000 documents and AGRIS test data-base of 80 000 documents were

  17. SEMINAR ABOUT SERIOUS GAMES AND VIRTUAL WORLDS: An Experience of International Collaboration And Reflection

    Directory of Open Access Journals (Sweden)

    Wolfram LAASER

    2011-08-01

    Full Text Available The educational possibilities of ICT, dizzying and exponentially growing every day, offer multiple alternatives of mediation for teaching, learning and communication.Thus, the inclusion of video games and virtual worlds into educational context represents a qualitative leap that claims to significantly boost ways of communication and knowledge representation of the scenarios involved. Aware of this reality, in the framework of the Master of Technology Enhanced Learning at the National University of Cordoba, Argentina, a virtual seminar was offered to students to address the issue on the basis of invited lectures of worldwide recognized experts. The format chosen for the seminar allowed the treatment of subjects not only through reading assignments and web quests to be discussed collaboratively but also included the state of the art experience of developers working in the field. The paper describes didactic design and technical solutions of the seminar format.

  18. PREFACE: Eurotherm Seminar 102: Thermal Management of Electronic Systems

    Science.gov (United States)

    Punch, J.; Walsh, E.

    2014-07-01

    About EUROTHERM The aim of the EUROTHERM Committee (www.eurothermcommittee.eu) is to promote and foster European cooperation in Thermal Sciences and Heat Transfer by gathering together scientists and engineers working in specialized areas. The Committee consists of members representing and appointed by national bodies in the EU countries. The current President of EUROTHERM is Professor Anton van Steenhoven from the University of Eindhoven (The Netherlands). The Committee organizes and coordinates European scientific events such as the EUROTHERM Seminars (about 4 per year) and the European Thermal Sciences Conference (every 4 years). About EUROTHERM Seminar 102 (www.eurothermseminar102.com) This seminar, part of the long-running series of European seminars on the thermal sciences, took place in June 2014 at the University of Limerick in Limerick, Ireland. The seminar addressed the topic of 'Thermal Management of Electronic Systems', a critical contemporary application area which represents a vibrant challenge for practitioners of the thermal sciences. We convey special thanks to the reviewers who have evaluated these papers. We also thank the scientific committee, consisting of internationally recognized experts. Their role has been to manage the evaluation of abstracts and the papers selection process as co-coordinators for specific topics. This seminar was hosted by the Stokes Institute at the University of Limerick. It could not have been organized without the efficient help of our administrators and technicians for IT support. This volume of Journal of Physics: Conference Series includes 27 articles presented at the seminar. Dr. Jeff Punch, Chair Stokes Institute, University of Limerick, Limerick, Ireland Email: jeff.punch@ul.ie Prof. Edmond Walsh, Co-Chair Associate Professor, Osney Laboratories, Department of Engineering Science, University of Oxford, UK Email: edmond.walsh@bnc.ox.ac.uk

  19. Virtual Seminar Room

    DEFF Research Database (Denmark)

    Forchhammer, Søren Otto; Fosgerau, Anders; Hansen, Peter Søren Kirk

    1999-01-01

    The initial design considerations and research goals for an ATM network based virtual seminar room with 5 sites are presented.......The initial design considerations and research goals for an ATM network based virtual seminar room with 5 sites are presented....

  20. Electronic Science Seminar

    Directory of Open Access Journals (Sweden)

    Geidarov P.Sh.

    2015-09-01

    Full Text Available The structure of electronic scientific seminar, which provides a high level of quality of the objectivity in the evaluation of scientific papers, including dissertations, is described. Conditions for the implementation of electronic scientific seminar are also considered.

  1. Progression to surgery: online versus live seminar.

    Science.gov (United States)

    Miletics, Maureen; Claros, Leonardo; Stoltzfus, Jill; Davis, Terri; Chaar, Maher El

    2018-03-01

    The objective of this study was to evaluate progression to surgery rates for live and online seminar and assess weight loss outcome comparisons at 1-year postoperation. University Hospital Network, Allentown, PA, USA. The entry point into our program was an information seminar where prospective patients are educated about obesity, bariatric surgery, indications and contraindications, risks and benefits, and our center's process. Between January of 2009 and November of 2011, only live information seminars were offered. In November of 2011, we started offering an online information seminar to reach those who are unable to attend a live seminar. Tracking of live versus online seminar attendance was documented in our database. Between November 1, 2011 and September 30, 2015, 3484 people completed an information seminar. Of those, 2744 attendees came to a live seminar while 740 completed the online seminar. A significantly higher number of live seminar attendees, 78.1% (2144/2744) progressed to an office visit compared with online seminar attendees 66.5% (492/740), Ponline attendees (Ponline seminar, P = .65) and initial body mass index (46.3 ± 7.4 for live seminar versus 45.3 ± 7.1 for online seminar, P = .09) were very similar between the groups. Online seminar attendees' age (42.7 ± 12.1) was younger than that of the live seminar attendees' (47.3 ± 12.3) (P<.0001) but has little clinical value. Our results demonstrated that live seminar attendees are more likely to progress to surgery and therefore should continue to be offered. Copyright © 2018 American Society for Bariatric Surgery. Published by Elsevier Inc. All rights reserved.

  2. A historical overview of advertising in Serbia

    OpenAIRE

    Ognjanov Galjina

    2016-01-01

    Growing number of advertising agencies, substantial increase of advertising budgets of both local and international companies in Serbia and proliferation of advertising messages targeting Serbian consumers in recent years have contributed to a belief that advertising in Serbia has been a brand new phenomenon brought in during its transition to a market economy. The truth however is quite different. Therefore, the paper aims to show and discuss historical evidence confirming that advertising p...

  3. Radiological Protection in Nuclear Programmes in Latin America. Proceedings of a Regional Seminar

    International Nuclear Information System (INIS)

    1979-05-01

    The growth of nuclear power projected both in the industrial and developing Member States of the IAEA raises many problems which can be solved only by international collaboration. The present regional seminar was organized with the objective of bringing together radiological protection specialists from the Latin American countries to discuss recent advances in radiological protection of nuclear workers, the population and the environment around nuclear installations.The seminar was organized by the IAEA in collaboration with the Government of Venezuela and took place on 21-25 November 1977 in Caracas. The participants came from 10 countries and the United Nations Development Organisation (UNDP), the Pan-American Health Organization (PAHO) and the Organization of American States (OAS) were represented. One of the main tasks of the seminar was the identification of those local or regional problems which might be solved through international collaboration. Therefore, all of these notes and proposals were reflected and summarized in the chapter entitled ''Notes and Recommendations of the Participants''. It was also felt that the seminar had an educational, or training character, as many participants expressed the view that great differences exist in the organizational, instrumental and legislative levels of the radiation protection facilities provided, and thus the seminar provided an opportunity to exchange views, information and ideas on these subjects. As this seminar proved to be very useful and successful, special emphasis was put on the recommendation that similar meetings should be organized every two or three years. In this report the papers are reproduced as presented at the sessions. As the discussions following the papers contained only a few further clarifications on the data presented, no detailed list of questions and answers is included in this report. One of the main tasks of the seminar was the identification of those local or

  4. Proceedings from the Fissile Material Cut-off seminar in Stockholm

    International Nuclear Information System (INIS)

    Arbman, G.

    1998-01-01

    The Swedish Defence Research Establishment hosted an international expert seminar on the subject of verifying a prohibition of the production of fissile material for nuclear weapons purpose (cut-off) in Stockholm, June 3-5 1998. The objective of the seminar was to provide an opportunity for informal discussions among scientific and technical experts on various technical matters relating to the verification of a future Fissile Material Cut-off Treaty (FMCT). A stated aim of the seminar was to keep issues of scope to a minimum. Invited speakers and commentators were given an opportunity to present their views as written contributions. The present seminar proceedings are essentially the result of these views. In addition, short summaries of the discussions following each session are included. Although an attempt was made to be as complete and accurate as possible in reproducing these discussions, the editors apologise if some important points or statements have been omitted. If so, the main reason is that the documentation of the discussions were based on written notes, not taped recordings. Eight longer contributions have been separately indexed

  5. Proceedings from the Fissile Material Cut-off seminar in Stockholm

    Energy Technology Data Exchange (ETDEWEB)

    Arbman, G. [ed.

    1998-07-01

    The Swedish Defence Research Establishment hosted an international expert seminar on the subject of verifying a prohibition of the production of fissile material for nuclear weapons purpose (cut-off) in Stockholm, June 3-5 1998. The objective of the seminar was to provide an opportunity for informal discussions among scientific and technical experts on various technical matters relating to the verification of a future Fissile Material Cut-off Treaty (FMCT). A stated aim of the seminar was to keep issues of scope to a minimum. Invited speakers and commentators were given an opportunity to present their views as written contributions. The present seminar proceedings are essentially the result of these views. In addition, short summaries of the discussions following each session are included. Although an attempt was made to be as complete and accurate as possible in reproducing these discussions, the editors apologise if some important points or statements have been omitted. If so, the main reason is that the documentation of the discussions were based on written notes, not taped recordings. Eight longer contributions have been separately indexed.

  6. EUROTHERM Seminar No. 18

    CERN Document Server

    Heggs, Peter; Butterworth, David

    1992-01-01

    The Eurotherm Committee was created in 1986 from member countries of the European Community. It has the purpose of organising and coordinating scientific events such as seminars and conferences in the thermal sciences. The series of Eurotherm Seminars established by the Committee has become a popular forum for high-level scientific and technical interchange of ideas in a wide range of specialist topics. While the presentation and publication of papers at the Seminars are encouraged, the primary aim is to stimulate discussion and liaison between specialist groups. The present Chairman of Eurotherm is Professor C.J. Hoogendoorn of the Technical University, Delft (Fax [NL] 15, 783251). Information on Mure Seminars is available from the Secretary, Keith Cornwell, Heriot-Watt University, Edinburgh (Fax [UK] 31, 451, 3129). This particular Seminar No. 18 on the Design and Operation of Heat Exchangers was the first one on this topic and was held at the Universitat der Bundeswehr Hamburg (University of the Federal Ar...

  7. WHO risk communication seminar

    International Nuclear Information System (INIS)

    1998-01-01

    The International EMF project organised by the WHO is now entering its third year. In addition to providing authoritative reviews of the scientific literature on the health effects of exposure to electric and magnetic fields, a key objective of the five year programme is to provide information on the perception, communication and management of risk, and how this relates to electric and magnetic fields. To this end, an International seminar on: Risk perception, risk communication and its application to EMF exposure, was held in Vienna on 22-23 October last year, bringing togehter an array of speakers from around the world to talk about perceptions of risk, how best to communicate risks to the public and present some practical examples. (author)

  8. 2nd Nordic NJF Seminar on Reindeer Husbandry Research "Reindeer herding and land use management - Nordic perspectives"

    Directory of Open Access Journals (Sweden)

    Päivi Soppela

    2015-06-01

    Full Text Available The 2nd NJF Seminar on Reindeer Husbandry Research was held at the Arctic Centre, University of Lapland, Rovaniemi, Finland from 19 to 21 October 2014. The seminar was organised under the framework of Reindeer Husbandry Research Section of NJF (Nordic Association of Agricultural Scientists, established in 2012. Over 100 Nordic and international delegates including researchers, managers, educators, students and reindeer herders participated in the seminar.

  9. Food/Hunger Macro-Analysis Seminar. A Do-It-Yourself Manual for College Courses and Action Groups.

    Science.gov (United States)

    Moyer, William; Thorne, Erika

    This guide describes a fifteen-week macro-analysis seminar about food production, distribution, and consumption on international, national, and local levels. The macro-analysis approach emphasizes the interrelatedness of all parts of the food/hunger issue; therefore the seminar also addresses escalating military expenditures, widening poverty, and…

  10. The extent and nature of food advertising to children on Spanish television in 2012 using an international food-based coding system and the UK nutrient profiling model.

    Science.gov (United States)

    Royo-Bordonada, M Á; León-Flández, K; Damián, J; Bosqued-Estefanía, M J; Moya-Geromini, M Á; López-Jurado, L

    2016-08-01

    To examine the extent and nature of food television advertising directed at children in Spain using an international food-based system and the United Kingdom nutrient profile model (UKNPM). Cross-sectional study of advertisements of food and drinks shown on five television channels over 7 days in 2012 (8am-midnight). Showing time and duration of each advertisement was recorded. Advertisements were classified as core (nutrient-rich/calorie-low products), non-core, or miscellaneous based on the international system, and either healthy/less healthy, i.e., high in saturated fats, trans-fatty acids, salt, or free sugars (HFSS), according to UKNPM. The food industry accounted for 23.7% of the advertisements (4212 out of 17,722) with 7.5 advertisements per hour of broadcasting. The international food-based coding system classified 60.2% of adverts as non-core, and UKNPM classified 64.0% as HFSS. Up to 31.5% of core, 86.8% of non-core, and 8.3% of miscellaneous advertisements were for HFSS products. The percentage of advertisements for HFSS products was higher during reinforced protected viewing times (69.0%), on weekends (71.1%), on channels of particular appeal to children and teenagers (67.8%), and on broadcasts regulated by the Spanish Code of self-regulation of the advertising of food products directed at children (70.7%). Both schemes identified that a majority of foods advertised were unhealthy, although some classification differences between the two systems are important to consider. The food advertising Code is not limiting Spanish children's exposure to advertisements for HFSS products, which were more frequent on Code-regulated broadcasts and during reinforced protected viewing time. Copyright © 2016 The Royal Society for Public Health. Published by Elsevier Ltd. All rights reserved.

  11. Final report from the NKS NordThreat seminar in Asker

    Energy Technology Data Exchange (ETDEWEB)

    Eikelmann, I M.H.; Selnaes, OE G [eds.; Norwegian Radiation Protection Authority (Norway)

    2009-11-15

    Changes in the international security environment have lead to an increased attention towards the need to revise various threat assessments in the Nordic countries. Together with recent events such as incidents at Nordic nuclear power plants, orphan sources and accidents involving nuclear powered vessels, this has given a good opportunity for an exchange of information and opinions. The NKS-B NordThreat seminar took place at Sem gjestegaard in Asker outside Oslo, Norway on 30 - 31 October 2008. Main topics in the seminar were: 1) National threat assessments 2) Potential hazards 3) Experience from previous incidents 4) Public perception of nuclear and radiological threats and information challenges 5) Challenges for future preparedness. There were about 40 participants at the seminar. These were mainly members of the NKS organisations, invited speakers and representatives from various Norwegian emergency preparedness organisations. (author)

  12. JSPS-NRF-NSFC A3 foresight program seminar. Proceedings of Japan-China-Korea joint seminar on atomic and molecular processes in plasma

    International Nuclear Information System (INIS)

    Kato, Daiji; Ding Xiaobin; Dong Chenzhong

    2016-02-01

    As one of the activities of JSPS-NRF-NSFC A3 Foresight Program in the field of Plasma Physics 'Study on Critical Physics Issues Specific to Steady State Sustainment of High-Performance Plasmas', Japan-China-Korea Joint Seminar on Atomic and Molecular Processes in Plasma (AMPP2015) was held on July 28 - August 1, 2014, in Lanzhou, China. The total number of the officially registered participants was 50. This seminar is the extension of the last four seminars that were held in 2004 in Lanzhou, in 2007 in Dunhuang, in 2009 in Xi'an, and in 2012 in Lanzhou. In the nuclear fusion plasma, there are quite a variety of atomic processes such as ionization, excitation, di-electronic recombination, collisional electron transfer, cascade radiation, and cascade Auger decay over the wide range of plasma temperature. The knowledge of those processes is indispensable for the evaluation and improvement of the plasma properties. Because of the diversity of the subjects, it is desirable to investigate them by international collaboration groups. This seminar is held to discuss achievement during the past two years and issues for the future prospect. This issue is the collection of 16 papers presented at the entitled meeting. All the 16 presented papers are indexed individually. (J.P.N.)

  13. Proceedings of 2008 KAERI/JAEA joint seminar on advanced irradiation and PIE technologies

    International Nuclear Information System (INIS)

    Ryu, Woo-Seog; Ishihara, Masahiro

    2008-12-01

    Under the Arrangement for Cooperation in the field of peaceful uses of Nuclear Energy between the Korea Atomic Energy Research Institute (KAERI) and the Japan Atomic Energy Agency (JAEA), the 2008 KAERI-JAEA Joint Seminar on Advanced Irradiation and PIE (post-irradiation examination) Technologies has been held at KAERI in Daejeon, Korea, from November 5 to 7, 2008. This seminar was organized by the PIE and Radwaste Division, Research Reactor Engineering Division, and HANARO Management Division in KAERI. It was also the first time to hold the seminar under the agreement signed September 4, 2008. This triennial seminar is the sixth in series of bilateral exchange of irradiation technologies. Since the first joint seminar on Post Irradiation Examination Technology between JAERI and KAERI held at JAERI Oarai center, Japan in 1992, it has been a good model of international cooperation program between KAERI and JAEA in the field of neutron irradiation uses. At the fifth seminar in 2005, irradiation technology field was included to the joint seminar, moreover in this time it is expanded to the research reactor management field for covering whole areas of irradiation using in research reactors. The seminar was divided into three technical sessions; the sessions addressed the general topics of 'research reactor management', 'advanced irradiation technology' and 'post-irradiation examination technology'. Total 46 presentations were made, and active information exchange was done among participants. This proceeding is containing the papers or manuscripts presented in the 2008 KAERI-JAEA Joint Seminar on Advanced Irradiation and PIE Technologies. The 46 of the presented papers indexed individually. (J.P.N.)

  14. Visual advertisements: a tool for English language teaching?

    Directory of Open Access Journals (Sweden)

    Babocká Mária

    2016-05-01

    Full Text Available Advertising as one of the phenomena of modern times is often an inseparable, though undesirable part of our everyday lives. Current trends indicate that there are still more and more anglicisms, internationalisms, and particles of different cultures penetrating billboard advertisements in many towns and cities around the world, and Slovakia is no exception. The crucial question of this article is: How is it possible to use advertisements in English language teaching and learning? To answer this question, the examination is focused on: (1 defining the role and characteristic traits of advertisements; (2 searching for the linkage between the psychological principles of advertising and psychology of learning foreign languages; (3 the frequency of anglicisms and internationalisms in billboard advertisements in particular areas of selected Slovak cities; (4 concrete suggestions for teaching practice based on the previous findings.

  15. Advertising Amsterdam: the rise and growth of an international advertising industry

    NARCIS (Netherlands)

    Röling, R.

    2011-01-01

    Cultural industries have experienced dynamic growth in the Netherlands since the 1990s. Amsterdam is the indisputable cultural and creative capital of the country and one of the city’s most prominent cultural industries is the advertising industry. This study has explored processes of globalisation

  16. European Energy Law Seminar 2005. Report of NeVER

    International Nuclear Information System (INIS)

    Oosterom, A.R.; Boumans, L.

    2005-01-01

    An overview is given of the lectures and presentations at the title seminar, which was held in Noordwijk aan Zee, Netherlands, 30-31 May 2005. The seminar was organized by the Dutch Association for Energy Law (NeVER), the Scandinavian Institute for Maritime Law of the University of Oslo, and the Groningen University. The subjects presented concerned recent developments with regard to the internal (European) energy market, LNG, developments in the North Sea area, supply security and quality in a competitive market, reorganization of the European market for natural gas in the light of the liberalization process and privatization of the energy sector [nl

  17. National seminar on nuclear energy in everyday life: lectures

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    1994-06-01

    The document includes 8 lectures presented at the National Seminar on Nuclear Energy in Everyday Life organized by the International Atomic Energy Agency (Vienna) and the Atomic Energy Authority (Egypt) between 28-29 June 1994 in Cairo. A separate abstract was prepared for each lecture.

  18. National seminar on nuclear energy in everyday life: lectures

    International Nuclear Information System (INIS)

    1994-06-01

    The document includes 8 lectures presented at the National Seminar on Nuclear Energy in Everyday Life organized by the International Atomic Energy Agency (Vienna) and the Atomic Energy Authority (Egypt) between 28-29 June 1994 in Cairo. A separate abstract was prepared for each lecture

  19. Beauty and Body dissatisfaction experienced by young Indian women exposed to foreign print advertisements found in International fashion Magazines targeted at women.

    OpenAIRE

    Batra, Radhika

    2007-01-01

    This dissertation has been greatly concerned with the impact of the advertising images in international mass media, mainly women�s fashion magazines. Three advertisements, two from Cosmopolitan and one from Elle magazine, United Kingdom were used in order to test the impact of beauty and body image concerns in young Indian women. Literature has mainly concentrated on the portrayal of white women as advertising and cultural stereotypes in a global environment. Many studies have revealed t...

  20. Advertising styles in different cultures

    Directory of Open Access Journals (Sweden)

    Krasulja Nevena

    2003-01-01

    Full Text Available Modern consumer is inhabitant of a "Global Village" as well as of its own national culture which largely influences his creation of a system of values, beliefs and style of life in general. According to adopted values and styles, consumers from different cultures have different buying behavior, different needs and preferences related to a product and they have their favorite advertising styles. As advertising reflects culture, symbols and rituals which are used are even more emphasized and strengthen cultural values, which are then used as a strong advertising style characteristic. Global advertisers are increasingly faced with different environment meaning. A fact that has been proved in practice is that standardized approach to advertising does not transmit values in a correct way, so the advertisers that want to achieve long term success must differentiate their brands to competitors'. In modern market environment strategy "Think globally, act locally" proved to be adequate for advertising in modern international market.

  1. Proceedings of 2012 JAEA/KAERI joint seminar on advanced irradiation and PIE technologies

    International Nuclear Information System (INIS)

    Ishihara, Masahiro; Ishitsuka, Etsuo; Suzuki, Masahide

    2012-12-01

    Under the 'Arrangement for Corporation in the field of peaceful uses of Nuclear Energy between the Japan Atomic Energy Agency (JAEA) and the Korean Atomic Energy Research Institute (KAERI)', the 2012 JAEA/KAERI Joint Seminar on Advanced Irradiation and PIE (post-irradiation examination) Technologies has been held at Mito, Japan from March 28 to 30, 2012. This triennial seminar is the seventh in series of bilateral exchange of irradiation and PIE technologies and research reactor management. Since the first joint seminar on the PIE Technology between JAERI (Japan Atomic Energy Research Institute, former agency of JAEA) and KAERI was held at JAERI Oarai Research Institute, Japan in 1992, the international cooperation program between JAEA and KAERI has been actively carried out in the field of neutron irradiation. At the fifth seminar in 2005 and sixth in 2008, the irradiation technology and the research reactor management fields were included, respectively, to the joint seminar, and it covers whole areas of irradiation using research reactors. In this seminar total 37 presentations were made in three technical sessions, which are 'research reactor management', 'advanced irradiation technology' and 'post-irradiation examination technology', and active information exchange was done among participants. Papers or manuscripts presented in the 2012 JAEA/KAERI Joint Seminar on Advanced Irradiation and PIE Technologies are contained in the proceedings. (author)

  2. A historical overview of advertising in Serbia

    Directory of Open Access Journals (Sweden)

    Ognjanov Galjina

    2016-01-01

    Full Text Available Growing number of advertising agencies, substantial increase of advertising budgets of both local and international companies in Serbia and proliferation of advertising messages targeting Serbian consumers in recent years have contributed to a belief that advertising in Serbia has been a brand new phenomenon brought in during its transition to a market economy. The truth however is quite different. Therefore, the paper aims to show and discuss historical evidence confirming that advertising practice in Serbia is more than two centuries old. In this paper, the history of advertising in Serbia is followed since 1791, when the first print advertisement offering calendar to families and farmers in Serbia appeared in a newspaper. Four periods of advertising development have been described: 1 early beginnings, 2 interwar period, 3 socialist advertising and 4 advertising in transition.

  3. JSPS-NRF-NSFC A3 foresight program seminar. Proceedings of Japan-China joint seminar on atomic and molecular processes in plasma

    International Nuclear Information System (INIS)

    Koike, Fumihiro; Dong Chenzhong; Ding Xiaobin

    2013-02-01

    As one of the activities of JSPS-NRF-NSFC A3 Foresight Program in the field of Plasma Physics (NSFC: No.11261140328), Japan-China Joint Seminar on Atomic and Molecular Processes in Plasma was held on July 30 - August 4, 2012, in Lanzhou, China. The total number of the officially registered participants was 37, in which 14 from Japan, 21 from China, 1 from Germany, and 1 from Ireland. This seminar is the extension of the last three seminars that were held on March 6-11, 2004 in Lanzhou, China, on October 6-12, 2007 in Dunhuang, China, and on October 26-31, 2009 in Xi'an, China. In the nuclear fusion plasma, there are quite a variety of atomic processes such as ionization, excitation, di-electronic recombination, collisional electron transfer, cascade radiation, and cascade Auger decay over the wide range of plasma temperature. The knowledge of those processes is indispensable for the evaluation and improvement of the plasma properties. Especially, in these years, the property of tungsten ions has become a subject of urgent investigations since tungsten has been considered as one of the plasma facing wall materials. Because of the diversity of the subject, it is desirable to investigate them by international collaboration groups. The present seminar may contribute to realize the above stated aim; especially it has given an opportunity for the collaborative workers to illustrate their achievements. The present seminar summarizes the collaborative researches for the last decade and proposes the issues for the future prospect. This issue is the collection of 19 papers presented at the entitled meeting. All the 19 of the presented papers are indexed individually. (J.P.N.)

  4. INIS Training Seminar 2013, 7-11 October 2013, Vienna, Austria. Presentations

    International Nuclear Information System (INIS)

    2013-01-01

    The International Atomic Energy Agency organised an INIS Training Seminar from 7 to 11 October 2013 at its Headquarters in Vienna, Austria. The programme of the seminar concentrated on all aspects of INIS input preparation, indexing and classification, submission of non-conventional literature (NCL), searching the INIS Collection, and promotion of INIS. The training course consisted of lectures in the form of presentations, followed by discussions to allow an exchange of information and by practical sessions specifically on the topic. The course also consisted of hands-on training using computer training facilities

  5. PREPARATION FOR RETIREMENT - AVS SEMINAR

    CERN Multimedia

    Social Service

    2001-01-01

    The 500 or so participants in the fifth Preparation for Retirement seminar held at the end of March were unfortunately deprived of the planned session on the AVS due to the unavailability of the Director of the Caisse Cantonale Genevoise de Compensation (CCGC). We have since had formal confirmation that because of an extra workload due to important changes in the Swiss tax and social legislation and the implementation this summer of the maternity insurance in Geneva, the CCGC has suspended its participation in preparation for retirement seminars in the international organisations for the time being. Conscious of the necessity of offering a session dedicated to the AVS, it is with pleasure that we can inform you that one of our legal advisers, Mr Lorenz Stampfli, has accepted to lead this session. In order to allow for adequate preparation we have reserved the following date: Wednesday 26 September from 14.00 to 16.00 in the Main Amphitheatre The session will be open to all people already registered and any o...

  6. Proceedings of the international seminar on atomic processes in plasmas

    Energy Technology Data Exchange (ETDEWEB)

    Kato, Takako; Murakami, Izumi [eds.

    2000-01-01

    The International Seminar on Atomic Processes in Plasmas (ISAPP), a satellite meeting to the ICPEAC was held July 28-29 at the National Institute for Fusion Science in Toki, Gifu, Japan. About 110 scientists attended the ISAPP meeting and discussed atomic processes and atomic data required for fusion research. This Proceedings book includes the papers of the talks, posters and panel discussion given at the meeting. The invited talks described the super configuration array method for complex spectra, near-LTE atomic kinetics, R-matrix calculations, the binary-encounter dipole model for electron-impact ionization of molecules, other calculations of molecular processes, the ADAS project and the NIFS atomic data-base, and a survey of the role of molecular processes in divertor plasmas. On the experimental side crossed-beam ion-ion collision-experiments for charge transfer, and storage-ring and EBIT measurements of ionization, excitation and dielectronic recombination cross-sections were presented, and atomic processes important for x-ray laser experiments and x-ray spectroscopy of astrophysical plasmas were described. The new method of plasma polarization spectroscopy was outlined. There was also a spectroscopic study of particle transport in JT-60U, new results for detached plasmas, and a sketch of the first hot plasma experiments with the Large Helical Device recently completed at NIFS. The 63 of the presented papers are indexed individually. (J.P.N.)

  7. Internet advertising effectiveness by using hierarchical model

    OpenAIRE

    RAHMANI, Samaneh

    2015-01-01

    Abstract. Present paper has been developed with the title of internet advertising effectiveness by using hierarchical model. Presenting the question: Today Internet is an important channel in marketing and advertising. The reason for this could be the ability of the Internet to reduce costs and people’s access to online services[1]. Also advertisers can easily access a multitude of users and communicate with them at low cost [9]. On the other hand, compared to traditional advertising, interne...

  8. Final report from the NKS NordThreat seminar in Asker, Norway

    International Nuclear Information System (INIS)

    Eikelmann, I.M.H.; Selnaes, Oe.G.

    2009-11-01

    Changes in the international security environment have lead to an increased attention towards the need to revise various threat assessments in the Nordic countries. Together with recent events such as incidents at Nordic nuclear power plants, orphan sources and accidents involving nuclear powered vessels, this has given a good opportunity for an exchange of information and opinions. The NKS-B NordThreat seminar took place at Sem gjestegaerd in Asker outside Oslo, Norway on 30 - 31 October 2008. Main topics in the seminar were: 1) National threat assessments 2) Potential hazards 3) Experience from previous incidents 4) Public perception of nuclear and radiological threats and information challenges 5) Challenges for future preparedness. There were about 40 participants at the seminar. These were mainly members of the NKS organisations, invited speakers and representatives from various Norwegian emergency preparedness organisations. (author)

  9. Advertising Systems in Japan Marketing Behavior, Advertising Industry, Advertising Literacy

    OpenAIRE

    KISHIYA, Kazuhiro

    2005-01-01

    This paper clarifies advertising systems unique to Japan. As typical of Japanese advertising systems, advertising expression tend to adopt soft sell and transformational type. The advertising expression is explained not only by the cultural value but also marketing behavior of advertisers and the characteristics of Advertising transactions. As to marketing behavior channel-oriented marketing behavior has an impact on advertising expressions. As to characteristics of Advertising transactions, ...

  10. Wood pellet seminar

    International Nuclear Information System (INIS)

    Aarniala, M.; Puhakka, A.

    2001-01-01

    The objective of the wood pellet seminar, arranged by OPET Finland and North Karelia Polytechnic, was to deliver information on wood pellets, pellet burners and boilers, heating systems and building, as well as on the activities of wood energy advisors. The first day of the seminar consisted of presentations of equipment and products, and of advisory desks for builders. The second day of the seminar consisted of presentations held by wood pellet experts. Pellet markets, the economy and production, the development of the pellet markets and their problems (in Austria), the economy of heating of real estates by different fuel alternatives, the production, delivery and marketing of wood pellets, the utilization of wood pellet in different utilization sites, the use of wood pellets in detached houses, pellet burners and fireplaces, and conversion of communal real estate houses to use wood pellets were discussed in the presentations. The presentations held in the third day discussed the utilization of wood pellets in power plants, the regional promotion of the production and the use of pellets. The seminar consisted also of visits to pellet manufacturing plant and two pellet burning heating plants

  11. Malaysia/Singapore: Where Asian Cultures Meet. Participants' Papers. Fulbright-Hays Seminars Abroad Program, 2001 (Malaysia and Singapore).

    Science.gov (United States)

    Malaysian-American Commission on Educational Exchange, Kuala Lumpur.

    The general objective of the Fulbright-Hays Seminars Abroad Program is to help U.S. educators enhance their international understanding and increase their knowledge of the people and culture of other countries. This particular program offered participants an overview of life in Malaysia and Singapore through seminars and other activities.…

  12. The Role of Localisation in Advertising Translation

    Institute of Scientific and Technical Information of China (English)

    ZHANG Ying

    2016-01-01

    Today, a growing number of international corporations have been seeking to boost their sales on the global scale. To achieve this, adverting, one of the most common way to stimulate consumption, is widely used in which translation is involved because of diverse languages. Thus, how to translate a source advertising in a target culture has a decisive influence on a compa-ny’s marketing. The aim of the target advertising is to sell products to the locals. In this sense, localisation plays a significant role in the translation of advertising. This essay will discuss the importance of localisation in the translation of advertising and analyse cases of English-Chinese advertising translation based on the purpose of advertising and advertising translation.

  13. Seminar series on Safety matters

    CERN Multimedia

    HSE

    2010-01-01

    The HSE - Occupational Health & Safety and Environmental Protection - Unit is starting a seminar series on Safety matters. The aim is to invite colleagues from Universities, Industries or Government Agencies to share their experience. The seminars will take place in intervals of several months. Part of the Seminars will be held in the form of a Forum where participants can discuss and share views with persons who manage, teach or research Safety matters elsewhere. You are invited to the first Safety Seminar on 22nd September 2010 at 10h00 in building 40 S2 A1 "Salle Andersson" L’Ecole Polytechnique Fédérale de Lausanne (EPFL) will present the way safety is managed in their research institution. Some aspects of research in physics and chemical laboratories will also be presented. The seminar will be given by Dr Thierry Meyer, Head of OHS at FSB-EPFL and Dr Amela Groso, responsible for the safety of the physics institutes

  14. The International Active Learning Space

    DEFF Research Database (Denmark)

    Manners, Ian James

    2015-01-01

    -Danish students receive the basic international and intercultural skills and knowledge they need in current society. The English-language masters’ seminars I teach at the Department of Political Science are international in terms of students and teacher, but they are also Active Learning seminars......-Danish students (and sometimes teachers) rarely speak to each other or learn each other’s names. In the international AL spaces I create, students must work together on joint tasks which require interaction to address tasks and integration in order to benefit from the multinational activity groups. Planning AL...... that complete the seminar soon become vocal advocates of international AL. Ultimately, enriching student learning through immersing Danish and international students in an international AL space is, for me, the best way of ensuring an internationalised learning outcome, rather than just international mobility....

  15. 27 CFR 6.94 - Educational seminars.

    Science.gov (United States)

    2010-04-01

    ... OF THE TREASURY LIQUORS âTIED-HOUSEâ Exceptions § 6.94 Educational seminars. An industry member may give or sponsor educational seminars for employees of retailers either at the industry member's... equipment, training seminars for employees of retailers, or tours of industry member's plant premises. This...

  16. PREFACE: International Seminar on Science and Technology of Glass Materials (ISSTGM-2009)

    Science.gov (United States)

    Veeraiah, N.

    2009-07-01

    The progress of the human race is linked with the development of new materials and also the values they acquired in the course of time. Though the art of glass forming has been known from Egyptian civilization, the understanding and use of these glasses for technological applications only became possible once the structural aspects were revealed by the inspiring theories proposed by William H Zachariasen. Glass and glass ceramics have become the essential materials for modern technology. The applications of these materials are wide and cover areas such as optical communication, laser host, innovative architecture, bio-medical, automobile and space technology. As we master the technology, we must also learn to use it judiciously and for the overall development of all in this global village. The International Seminar on Science and Technology of Glass Materials (ISSTGM-2009) is organized to bring together scientists, academia and industry in order to discuss various aspects of the technology and to inspire young scholars to take up fruitful research. Various topics such as glass formation and glass-ceramics, glass structure, applications of glass and glass ceramics in nuclear waste management, radiation dosimetry, electronics and information technology, biotechnological applications, bulk metallic glasses, glasses containing nano-particles, hybrid glasses, novel glasses and applications in photonics, Non-linear optics and energy generation were discussed. In this volume, 59 research articles covering 18 invited talks, 10 oral presentations and 31 poster presentations are included. We hope these will serve as a valuable resource to all the scientists and scholars working with glass materials. Acharya Nagarjuna University, established in 1976, is named after the great Buddhist preceptor and philosopher, Acharya Nagarjuna, who founded a university on the banks of river Krishna some centuries ago. The University is situated between Vijayawada and Guntur, the famous

  17. First TRUE Stage - Transport of solutes in an interpreted single fracture. Proceedings from the 4th international seminar

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    2001-08-01

    The First Stage of the Tracer Retention Understanding Experiments (TRUE-1) was initiated in 1994 and the experimental activities were officially concluded in December 1998 with the termination of the final test with radioactive sorbing tracers. The programme also included a laboratory programme focused on both generic (Aespoe HRL) and site-specific (Feature A) geological material. Modelling, both scopings, predictions and evaluation of the final tests with sorbing tracers has been performed parallel to the experimental work. The work and conclusions of the SKB TRUE project team have been published in a SKB technical report. The TRUE-1 experiments have also been subject to blind prediction and evaluation by an international group of modelling teams within the auspices of the Aespoe Task Force on Groundwater on Modelling of Groundwater Flow and Solute Transport. A list of relevant reports and publications related to the First TRUE Stage are presented in Appendix A. The present seminar provides a venue to present and discuss the results of the TRUE-1 experiments in terms of identified transport and retention processes and concepts/approaches used to model. However, given the fact that may international programs, including that of SKB, are either underway or preparing for site characterisation programs, the seminar provides a possibility to discuss research priorities and the specific data needs for development of a geological repository. In his opening address, the director of the Aespoe Hard Rock Laboratory emphasised the need to carefully integrate available experience from other research sites, e.g. Grimsel (Switzerland), Stripa (Sweden) and El Berrocal (Spain). The two important questions to be asked are; What do we know? What is the way forward? For the subsequent discussions four different discussion themes were identified; 1. Identification of transport processes. 2. Model concepts. 3. Site-specific data needs for a geological repository. 4. Research priorities

  18. Arbejdspapir til Thesis-seminar

    DEFF Research Database (Denmark)

    Damkjaer, Maja Sonne

    2014-01-01

    Arbejdspapir til Thesis-seminar afholdt ved Forskningsseminar i Forskningsprogrammet: Medier, Kommunikation og Samfund, Institut for Æstetik og Kommunikation, Aarhus Universitet. Afhandlingens teoretiske afsnit.......Arbejdspapir til Thesis-seminar afholdt ved Forskningsseminar i Forskningsprogrammet: Medier, Kommunikation og Samfund, Institut for Æstetik og Kommunikation, Aarhus Universitet. Afhandlingens teoretiske afsnit....

  19. RJH seminar

    International Nuclear Information System (INIS)

    2003-01-01

    This document gathers the slides that were presented at the Jules Horowitz reactor (RJH) seminar on the 14 january 2003. RJH seminars take place regularly in order to give an overview and make a point of the advancement of the RJH project. The contributions can be classed into 6 topics: 1) historical review of the RJH project, 2) RJH design and site studies, 3) irradiation devices, 4) development and qualification of codes to design RJH (Horus-3d, Sultan), 5) materials (aluminium alloys, mechanical resistance, corrosion and welding), and 6) UMo nuclear fuel (specifications, fabrication and reprocessing). (A.C.)

  20. Future Accelerators Seminar in Japan

    Energy Technology Data Exchange (ETDEWEB)

    Anon.

    1984-10-15

    ICFA, the International Committee for Future Accelerators, was set up by the Particles and Fields Commission of the International Union of Pure and Applied Physics (IUPAP) in 1976. Its mandate was 'To organize workshops for the study of problems related to an international super-high energy accelerator complex (VBA) and to elaborate the framework of its construction and of its use. To organize meetings for the exchange of information on future plans of regional facilities and for the formulation of advice on joint studies and uses.' In the seven years of its existence (it first met in August 1977), ICFA has organized three workshops on the first topic — t w o on 'Possibilities and Limitations of Accelerators and Detectors' (Fermilab, 1978 and Les Diablerets, 1979) and one on 'Possibilities and Limitations for Superconducting Accelerator Magnets' (Protvino, 1981). At an ICFA meeting at Fermilab in August 1983, it was realized that the second topic had been somewhat neglected. It was therefore decided to postpone a fourth workshop scheduled at the Japanese National Laboratory for High Energy Physics (KEK) and to organize instead a Seminar on 'Future Perspectives in High Energy Physics' similar to that held in New Orleans in 1975, which had in fact led to the creation of ICFA.The Seminar (jointly hosted by the Institute of Nuclear Study of Tokyo University and KEK, with support from the Ministry of Education, Science and Culture, the Yamada Science Foundation and the Nishina Memorial Foundation) took place from 14-20 May. There were about a hundred participants, mostly senior scientists from Western and Eastern Europe, USA, USSR and Japan (including the Directors of almost all the major high energy physics Laboratories) and representatives from Australia, Canada, China, India, Mexico, South Korea and Vietnam.

  1. Future Accelerators Seminar in Japan

    International Nuclear Information System (INIS)

    Anon.

    1984-01-01

    ICFA, the International Committee for Future Accelerators, was set up by the Particles and Fields Commission of the International Union of Pure and Applied Physics (IUPAP) in 1976. Its mandate was 'To organize workshops for the study of problems related to an international super-high energy accelerator complex (VBA) and to elaborate the framework of its construction and of its use. To organize meetings for the exchange of information on future plans of regional facilities and for the formulation of advice on joint studies and uses.' In the seven years of its existence (it first met in August 1977), ICFA has organized three workshops on the first topic — t w o on 'Possibilities and Limitations of Accelerators and Detectors' (Fermilab, 1978 and Les Diablerets, 1979) and one on 'Possibilities and Limitations for Superconducting Accelerator Magnets' (Protvino, 1981). At an ICFA meeting at Fermilab in August 1983, it was realized that the second topic had been somewhat neglected. It was therefore decided to postpone a fourth workshop scheduled at the Japanese National Laboratory for High Energy Physics (KEK) and to organize instead a Seminar on 'Future Perspectives in High Energy Physics' similar to that held in New Orleans in 1975, which had in fact led to the creation of ICFA.The Seminar (jointly hosted by the Institute of Nuclear Study of Tokyo University and KEK, with support from the Ministry of Education, Science and Culture, the Yamada Science Foundation and the Nishina Memorial Foundation) took place from 14-20 May. There were about a hundred participants, mostly senior scientists from Western and Eastern Europe, USA, USSR and Japan (including the Directors of almost all the major high energy physics Laboratories) and representatives from Australia, Canada, China, India, Mexico, South Korea and Vietnam

  2. International seminar on the challenges of the 21. century for Morocco and Europe

    International Nuclear Information System (INIS)

    2005-01-01

    This seminar was organized by the energy federation of the general confederation of Moroccan companies and took place at Rabat (Morocco) on January 27, 2005. The seminar was an opportunity for Morocco and France to share their experience in the domain of energy challenges. This document gathers the opening and closing talks of the organizers and the slides of 6 presentations dealing with: the energy situation of Morocco (A. Bencheqroun), the French energy policy from the national energy debate to the project of energy orientation law (M. Maillard), the experience of LYDEC: a Moroccan electric, water and sanitation utility (M. Canavy), the experience of Akwa, a Moroccan fuel and gas supplier (M. N.), the energy prospective: from a research carried out in France to a worldwide exercise (M. Lavergne), and a presentation of the French 2004-2006 campaign about energy saving and climatic change (M. Joly). (J.S.)

  3. FY 2000 report on the promotion projects by Research Institute of Innovative Technology for the Earth. Projects for international research exchanges and international seminars; 2000 nendo chikyu kankyo sangyo gijutsu kaihatsu suishin jigyo chosa hokokusho. Kokusai kenkyu koryu jigyo / kokusai seminar kaisai jigyo

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    2001-03-01

    Described herein are the results of the international research exchange projects promoted by Research Institute of Innovative Technology for the Earth (RITE) in FY 2000. The international research exchanges are important for creation of new research areas and technological systems for solving the global environmental problems. In order to promote these activities, RITE invites and dispatches researchers to international conferences and symposiums, promotes research exchanges with major foreign research institutes and academic organizations, and invites and dispatches researchers for medium to long periods. These projects promote exchanges of the latest researches with various institutes, both domestic and foreign, and confirm that the research and development projects now RITE is promoting are closely related to those promoted by various organizations. In the FY 2000, RITE invites 5 foreign researchers for joint researches, and invites 3 foreign researchers to international conferences. RITE also dispatches 3 Japanese researchers to American and European universities, and 12 Japanese researchers to international conferences and the like, to effectively promote the domestic researches and grasp development tendencies at institutes of various countries. RITE holds 5 international seminars for exchanging and discussing broad topics over advanced researches related to global environmental technologies by researchers, both domestic and foreign. (NEDO)

  4. Applied Mathematics Seminar 1982

    International Nuclear Information System (INIS)

    1983-01-01

    This report contains the abstracts of the lectures delivered at 1982 Applied Mathematics Seminar of the DPD/LCC/CNPq and Colloquy on Applied Mathematics of LCC/CNPq. The Seminar comprised 36 conferences. Among these, 30 were presented by researchers associated to brazilian institutions, 9 of them to the LCC/CNPq, and the other 6 were given by visiting lecturers according to the following distribution: 4 from the USA, 1 from England and 1 from Venezuela. The 1981 Applied Mathematics Seminar was organized by Leon R. Sinay and Nelson do Valle Silva. The Colloquy on Applied Mathematics was held from october 1982 on, being organized by Ricardo S. Kubrusly and Leon R. Sinay. (Author) [pt

  5. Public and Private Sectors in Asian Higher Education Systems: Issues and Prospects. Reports from the International Seminar on Higher Education in Asia (3rd, Hiroshima, Japan, 1987).

    Science.gov (United States)

    Hiroshima Univ. (Japan). Research Inst. for Higher Education.

    The roles of public and private sectors of higher education in Asia and relationships to national systems are explored in reports from the Third International Seminar on Higher Education in Asia. The focus was China, Indonesia, Korea, the Philippines, Japan, and Thailand. Patterns by which national systems of higher education are differentiated…

  6. JSPS-CAS Core University Program seminar. Proceedings of Japan-China joint seminar on atomic and molecular processes in plasma

    Energy Technology Data Exchange (ETDEWEB)

    Koike, Fumihiro [Kitasato Univ., Tokyo (Japan); Dong, Chenzhong [Northwest Normal Univ., Lanzhou (China)

    2005-02-01

    As one of the activities of JSPS-CAS Core University Program, Japan-China Joint Seminar on Atomic and Molecular Processes in Plasma was held on March 6 - 11, 2004 in Lanzhou, China. The total number of the officially registered participants was 29, in which 17 from Japan, 10 from China, and 2 from Germany. In the nuclear fusion plasma, there are quite a variety of atomic processes such as ionization, excitation, radiative recombination, non-radiative recombination (di-electronic recombination, collisional electron transfer), cascade radiation, and cascade Auger decay over the wide range of plasma temperature. The knowledge of such the processes is indispensable for the evaluation and improvement of the plasma properties, which is desirable to be investigated by international collaboration groups. The present Japan-China Joint Seminar constitutes one of such the activities to realize the above stated aim. The 21 of the presented papers are indexed individually. (J.P.N.)

  7. Proceedings of the seminar on leak before break in reactor piping and vessels

    International Nuclear Information System (INIS)

    Faidy, C.; Gilles, P.

    1997-04-01

    The objective of the seminar was to present the current state of the art in Leak-Before-Break (LBB) methodology development, validation, and application in an international forum. With particular emphasis on industrial applications and regulatory policies, the seminar provided an opportunity to compare approaches, experiences, and codifications developed by different countries. The seminar was organized into four topic areas: status of LBB applications; technical issues in LBB methodology; complementary requirements (leak detection and inspection); LBB assessment and margins. As a result of this seminar, an improved understanding of LBB gained through sharing of different viewpoints from different countries, permits consideration of: simplified pipe support design and possible elimination of loss-of-coolant-accident (LOCA) mechanical consequences for specific cases; defense-in-depth type of applications without support modifications; support of safety cases for plants designed without the LOCA hypothesis. In support of these activities, better estimates of the limits to the LBB approach should follow, as well as an improvement in codifying methodologies. Selected papers are indexed separately for inclusion in the Energy Science and Technology Database

  8. Proceedings of the seminar on leak before break in reactor piping and vessels

    Energy Technology Data Exchange (ETDEWEB)

    Faidy, C. [ed.] [Electricite de France, Villeurbanne (France); Gilles, P. [ed.] [Framatome, Paris (France)

    1997-04-01

    The objective of the seminar was to present the current state of the art in Leak-Before-Break (LBB) methodology development, validation, and application in an international forum. With particular emphasis on industrial applications and regulatory policies, the seminar provided an opportunity to compare approaches, experiences, and codifications developed by different countries. The seminar was organized into four topic areas: status of LBB applications; technical issues in LBB methodology; complementary requirements (leak detection and inspection); LBB assessment and margins. As a result of this seminar, an improved understanding of LBB gained through sharing of different viewpoints from different countries, permits consideration of: simplified pipe support design and possible elimination of loss-of-coolant-accident (LOCA) mechanical consequences for specific cases; defense-in-depth type of applications without support modifications; support of safety cases for plants designed without the LOCA hypothesis. In support of these activities, better estimates of the limits to the LBB approach should follow, as well as an improvement in codifying methodologies. Selected papers are indexed separately for inclusion in the Energy Science and Technology Database.

  9. On Language Characteristics and Translation Skills of Advertising Text

    Institute of Scientific and Technical Information of China (English)

    陈迎亚

    2012-01-01

    Under the situation of economic globalization today, the internationalization of advertising is becoming more and more obvious. All enterprises in all countries are meeting the same international, global problem, the problem of advertising translation. When dealing with advertising translation, we should take full account of language habits and cultural background of target customers. Therefore, it turns out to be important that we should be familiar with the language characteristics and translation skills of English advertisements. In this paper, I will introduce the language characteristics of English advertisements from three aspects of words, syntax and rhetorical devices, and introduce skills of advertising translation.

  10. Issues in risk perception and communication of importance to a regulator: Results of an international seminar sponsored by HMIP

    International Nuclear Information System (INIS)

    Galson, D.A.; Wilmot, D.; Kemp, R.V.

    1996-01-01

    Her Majesty's Inspectorate of Pollution (HMIP) of the Department of the Environment (DOE) is the primary governmental organization responsible for authorizing disposals of radioactive waste in the United Kingdom. The results of HMIP assessments will be subject to public scrutiny, particularly in the period leading up to and during a Public Local Inquiry - when the nuclear industry's waste disposal plans are also subjected to intense scrutiny. HMIP is aware of the need to communicate the regulatory process to different audiences and, to ensure that HMIP's work in this area builds appropriately on recent research and understanding of risk perception and communication, an international seminar has been sponsored by HMIP

  11. Pharmaceutical Advertising and Medicare Part D

    Science.gov (United States)

    Lakdawalla, Darius; Sood, Neeraj; Gu, Qian

    2013-01-01

    We explore how and to what extent prescription drug insurance expansions affects incentives for pharmaceutical advertising. When insurance expansions make markets more profitable, firms respond by boosting advertising. Theory suggests this effect will be magnified in the least competitive drug classes, where firms internalize a larger share of the benefits from advertising. Empirically, we find that the implementation of Part D coincides with a 14% to 19% increase in total advertising expenditures. This effect is indeed concentrated in the least competitive drug classes. The additional advertising raised utilization among non-elderly patients outside the Part D program by about 3.6%. This is roughly half of the direct utilization effect of Part D on elderly beneficiaries. The results suggest the presence of considerable spillover effects from publicly subsidized prescription drug insurance on the utilization and welfare of consumers outside the program. PMID:24308884

  12. CS Seminar Videos

    OpenAIRE

    Ong, Derek; Tona, Glen; Gibb, Kyle; Parbadia, Sivani

    2013-01-01

    Main site for our project can be found at this URL: http://vtechworks.lib.vt.edu/handle/10919/19036. From here you can find videos of all the CS seminars and distinguished lectures given this semester. Each video has its own abstract and description. The files attached in this section are a final report in both raw Word Document and archival PDF formats and a presentation in both raw Powerpoint and archival PDF formats. Computer Science seminars are a very educational and interesting as...

  13. Chinese Urban Young Women's Preferences And Perceptions Toward International Cosmetic Magazine Advertising

    OpenAIRE

    Lu, Xi

    2006-01-01

    Advertising is regarded as the most effective tool for multinationals to communicate with their target consumers. Further, understanding target consumers' perceptions and preferences can help advertisers implement advertising strategy more easily and effectively. However, as the implementation of China reform and openness policy in 1979, the society has a tendency toward modernisation and Westernisation, and Chinese urban young women become more opened, experienced, and affluent for shopping ...

  14. Proceedings of V International Seminar and V National Workshop 'Use and development of products isotopic health industry'. 20th anniversary CENTIS

    International Nuclear Information System (INIS)

    2016-01-01

    At the Salon Copa Room. Hotel Habana Riviera Took place the V International Seminar and V National Workshop 'Use and development of products isotopic health industry' for the 20th anniversary CENTIS. The event was organized by the Isotope Center. Some 200 domestic and foreign experts debated topics related to the development and production of radiopharmaceuticals in Cuba and the world, its therapeutic applications in certain tumors, and quality management systems in nuclear medicine. (author)

  15. The Linguistic Features of English Advertising and Translation Skills

    Institute of Scientific and Technical Information of China (English)

    Wang Xiuyun

    2017-01-01

    With the development of modern society, advertising can be seen as an indispensable strategy in a heated competition and it plays a more and more significant role for different companies and consumers. Advertisements not only help enterprises establish good images, but also provide consumers with different information. With the economic globalization, many companies launch products on the international market, not only limited on the domestic market alone. Consequently, advertising translation arouses a great attention. This paper states the linguistic features of English advertising and the skills for English Advertising Translation.

  16. Proceedings of the Fifth Seminar on Technology of Nuclear Materials Safety

    International Nuclear Information System (INIS)

    Indro Yuwono; Nababan, Binsar; Suharyanta

    2004-11-01

    Proceedings of the Fifth Seminar on Technology of Nuclear Material Safety all aspect of research activity concerning the role of physical protection, nuclear safeguards technology and international convection in supporting the establishment of Nuclear Power Plant in Indonesia. There are 16 articles which have separated index. (PPIN)

  17. Mixing English in Persian Print Advertising Discourse

    Directory of Open Access Journals (Sweden)

    Zohreh Gooniband Shooshtari

    2013-09-01

    Full Text Available This article intended to illustrate a profile of the role and impact of English in magazine print advertising in Iran, by examining the quantitative results obtained from discourse analysis. Three issues of Khanevadeh Sabz and two issues of Zendegi Ideal were collected and a total of 261 advertisements were analyzed. Results indicated that English has consistently been utilized in Persian magazine advertisements, representing attention-getting, persuasion, international brands, prestige, modernity, globalization, premium quality, fun, innovation and creativity. However, using English in Persian magazine advertisements is culturally and linguistically constrained. Culturally, in advertising traditional products English is only employed to introduce the name and e-mail address. Linguistically, although some English written slogans in Persian magazines had puns in them; the English used in Persian magazine advertisements mostly consists of easy-to-read vocabulary. Overall, in spite of the public’s generally low proficiency in English, it is predicted that English mixing will continue to thrive in magazine advertising discourse in Iran.

  18. Search as Learning (Dagstuhl Seminar 17092)

    OpenAIRE

    Collins-Thompson, Kevyn; Hansen, Preben; Hauff, Claudia

    2017-01-01

    This report describes the program and the results of Dagstuhl Seminar 17092 "Search as Learning", which brought together 26 researchers from diverse research backgrounds. The motivation for the seminar stems from the fact that modern Web search engines are largely engineered and optimized to fulfill lookup tasks instead of complex search tasks. The latter though are an essential component of information discovery and learning. The 3-day seminar started with four perspective talks, providing f...

  19. Pharmaceutical advertising and Medicare Part D.

    Science.gov (United States)

    Lakdawalla, Darius; Sood, Neeraj; Gu, Qian

    2013-12-01

    We explore how and to what extent prescription drug insurance expansions affect incentives for pharmaceutical advertising. When insurance expansions make markets more profitable, firms respond by boosting advertising. Theory suggests this effect will be magnified in the least competitive drug classes, where firms internalize a larger share of the benefits from advertising. Empirically, we find that the implementation of Part D coincides with a 14-19% increase in total advertising expenditures. This effect is indeed concentrated in the least competitive drug classes. The additional advertising raised utilization among non-elderly patients outside the Part D program by about 3.6%. This is roughly half of the direct utilization effect of Part D on elderly beneficiaries. The results suggest the presence of considerable spillover effects from publicly subsidized prescription drug insurance on the utilization and welfare of consumers outside the program. Copyright © 2013 Elsevier B.V. All rights reserved.

  20. Parenting Seminars for Divorcing Parents.

    Science.gov (United States)

    Frieman, Barry B.

    1995-01-01

    Profiles the parenting seminars and counseling services for divorcing parents offered by the Children of Separation and Divorce Center, a community service agency in Maryland. The seminars are designed to help parents adjust to divorce and understand the needs of their children during and after the divorce process. (MDM)

  1. Food and beverage advertising on children's web sites.

    Science.gov (United States)

    Ustjanauskas, A E; Harris, J L; Schwartz, M B

    2014-10-01

    Food marketing contributes to childhood obesity. Food companies commonly place display advertising on children's web sites, but few studies have investigated this form of advertising. Document the number of food and beverage display advertisements viewed on popular children's web sites, nutritional quality of advertised brands and proportion of advertising approved by food companies as healthier dietary choices for child-directed advertising. Syndicated Internet exposure data identified popular children's web sites and food advertisements viewed on these web sites from July 2009 through June 2010. Advertisements were classified according to food category and companies' participation in food industry self-regulation. The percent of advertisements meeting government-proposed nutrition standards was calculated. 3.4 billion food advertisements appeared on popular children's web sites; 83% on just four web sites. Breakfast cereals and fast food were advertised most often (64% of ads). Most ads (74%) promoted brands approved by companies for child-directed advertising, but 84% advertised products that were high in fat, sugar and/or sodium. Ads for foods designated by companies as healthier dietary choices appropriate for child-directed advertising were least likely to meet independent nutrition standards. Most foods advertised on popular children's web sites do not meet independent nutrition standards. Further improvements to industry self-regulation are required. © 2013 The Authors. Pediatric Obesity © 2013 International Association for the Study of Obesity.

  2. Tobacco industry use of judicial seminars to influence rulings in products liability litigation

    Science.gov (United States)

    Friedman, L C

    2006-01-01

    Objectives This paper examines the tobacco industry's efforts to influence litigation by sponsoring judicial seminars. Methods Thousands of internal tobacco documents were examined, including memos, reports, presentations, and newsletters. Connections to outside organisations were corroborated by examining tobacco industry financial records, budgets, and letters pledging funds. Facts about outside organisations were triangulated through examining their websites and publicly‐filed financial records, and verifying facts through their representatives' statements in newspaper and law review articles. Results There are direct financial ties between the tobacco industry and groups that organise judicial seminars in an effort to influence jurisprudence, and judges who attend these seminars may be breaching judicial ethics either by not inquiring about the source of funding or by ignoring funding by potential litigants. Conclusions The tobacco industry's attempts to clandestinely influence judges' decisions in cases to which they are a party endangers the integrity of the judiciary. PMID:16565460

  3. Fuel performance-REP, Seminars on nuclear fuel performance based on basic underlining phenomena, proceedings

    International Nuclear Information System (INIS)

    2008-01-01

    Description: The need for further improving the understanding of basic phenomena underlying nuclear fuel behaviour has been recognised both by fuel vendors, experts in fuel research in the different laboratories and committees and working groups coordinating international activities. The OECD/NEA Nuclear Science Committee has established an Experts Group addressing this issue. This has led to establishing an International Fuel Performance Experiments Database (IFPE) that should help model evaluation and validation. Many years ago the IAEA established an International Working Group on Fuel Performance and Technology (IWGFPT) that led to the FUMEX-I and FUMEX-II (Fuel Modelling Exercise) which has had an important impact on code improvements. Both international organisations, with the support of national organisations, co-operate in establishing and maintaining the Database and to build confidence in the predictive power of the models through international comparison exercises. But above all the different parties have agreed that seminars focussed on specific phenomena would be beneficial to exchange current knowledge, identify outstanding problems and agree on common action that would lead to improved understanding of the phenomena. A series of three seminars has been initiated by the Commissariat a l'Energie Atomique (CEA), Electricite de France (EdF), Framatome and Cogema under the aegis of the OECD/NEA and the IAEA. 1. Thermal Performance of High Burn-Up LWR Fuel at Cadarache, France, from 3 to 6 of March 1998. Thermal performance occupies the most important aspect of the fuel performance modelling. Not only is it extremely important from a safety point of view, but also many of the material properties of interest and behaviour, such as transport properties like fuel creep and fission gas release are thermally activated processes. Thus, in order to model these processes correctly, it is critical to calculate temperatures and their distribution as accurately as

  4. Increasing Effectiveness of Strategic Planning Seminars through Learning Style

    Science.gov (United States)

    Yildirim, Nail

    2010-01-01

    This research tests the effectiveness of taking learning style variables from the Kolb learning model in designing strategic planning seminars. We observe in our research that the participants in the seminar--school principals--positively judge the effectiveness of the seminar. The research also tests the seminar's effectiveness in terms of the…

  5. Ethics in medical information and advertising.

    Science.gov (United States)

    Serour, G I; Dickens, B M

    2004-05-01

    This article presents findings and recommendations of an international conference held in Cairo, Egypt in 2003 concerning issues of ethical practice in how information is provided to and by medical practitioners. Professional advertising to practitioners and the public is necessary, but should exclude misrepresentation of qualifications, resources, and authorship of research papers. Medical institutions are responsible for how staff members present themselves, and their institutions. Medical associations, both governmental licensing authorities and voluntary societies, have powers and responsibilities to monitor professional advertisement to defend the public interest against deception. Medical journals bear duties to ensure authenticity of authorship and integrity in published papers, and the scientific basis of commercial advertisers' claims. A mounting concern is authors' conflict of interest. Mass newsmedia must ensure accuracy and proportionality in reporting scientific developments, and product manufacturers must observe truth in advertising, particularly in Direct-to-Consumer advertising. Consumer protection by government agencies is a continuing responsibility.

  6. Effectiveness of humor advertising on advertising success

    OpenAIRE

    S, venkatesh; N, senthilkumar

    2015-01-01

    In global advertising ‘humor’ is the most effective emotion used in advertising compared to other emotional appeals. Advertisers and researchers more interested in Humor in advertising for more than 100 years. But there is no review paper for Impact of humor in advertising till twenty two years of time, in between period there was lot of research outcomes published about humor in advertising. The purpose of this paper to get detailed review about Impact of humor in advertising for 40 years an...

  7. Experimental Seminar on Nuclear Energy for Teachers

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    1999-02-01

    `Experimental Seminar on Nuclear Energy for Teachers` was conducted and sponsored by the Science and Technology Agency. And in order to understand nuclear energy properly through lectures and experiments with good results inclass, the seminar carried out for teachers of high schools and junior high schools by the Nuclear Technology and Education Center (NuTEC), Japan Atomic Energy Research Institute in 1990 FY to 1997 FY. In this report, details of the seminars in the above period are described and No.1 to 17 of Communication Letters of Experimental Seminar on Nuclear Energy` started at 1992 FY are described also. These letters were prepared for attendant follow-up program. And programs of recent seminars, future`s seminars, impressions and comments from attendants, reports from actual classes and others are described in these letters and they are very useful for educational classes on nuclear energy by other teachers. Therefore contents of the letters are listed and easy to refer. A part of this educational task was transferred to the Radiation Application Development Association in 1997 FY and other parts were transferred in 1998 FY. (author)

  8. Freshman Seminars: Interdisciplinary Engagements in Astronomy

    Science.gov (United States)

    Hemenway, M. K.

    2006-08-01

    The Freshman Seminar program at the University of Texas is designed to allow groups of fifteen students an engaging introduction to the University. The seminars introduce students to the resources of the university and allow them to identify interesting subjects for further research or future careers. An emphasis on oral and written communication by the students provides these first-year students a transition to college-level writing and thinking. Seminar activities include field trips to an art museum, a research library, and the Humanities Research Center rare book collection. This paper will report on two seminars, each fifteen weeks in length. In "The Galileo Scandal" students examine Galileo's struggle with the church (including a mock trial). They perform activities that connect his use of the telescope and observations to astronomical concepts. In "Astronomy and the Humanities" students analyze various forms of human expression that have astronomical connections (art, drama, literature, music, poetry, and science fiction); they perform hands-on activities to reinforce the related astronomy concepts. Evaluation of the seminars indicates student engagement and improvement in communication skills. Many of the activities could be used independently to engage students enrolled in standard introductory astronomy classes.

  9. Advertising to bottom of the pyramid consumers: descriptive analysis of CSR advertising

    OpenAIRE

    Rahman, Mizan

    2014-01-01

    The paper aims to understand through primary research the effectiveness of advertising where corporate social responsibility (CSR) messages are given in an international marketing context in a developing country. The work would benefit marketers devise their international marketing strategy and would give new insights into positioning a brand strategically in the developing world. The discussion is on the practice of Telenor, a Norwegian telecommunications company in Bangladesh, a South East ...

  10. Case note: ECHR (Animal Defenders International v UK: App no 48876/08: Political Advertising Bans and Freedom of Expression)

    NARCIS (Netherlands)

    Ó Fathaigh, R.

    2013-01-01

    In Animal Defenders International v UK, the 17-judge Grand Chamber of the European Court of Human Rights ruled that the UK’s ban on political advertising on television, as applied to an animal rights organisation, did not violate freedom of expression. The Court divided nine votes to eight, with the

  11. Trade treaties and alcohol advertising policy.

    Science.gov (United States)

    Gould, Ellen

    2005-09-01

    Restrictions on alcohol advertising are vulnerable to challenge under international trade agreements. As countries negotiate new trade treaties and expand the scope of existing ones, the risk of such a challenge increases. While alcohol advertising restrictions normally do not distinguish between foreign and domestic products, this neutral character does not protect them from being challenged under trade rules. The article analyzes four provisions of trade agreements--expropriation, de facto discrimination, market access, and necessity--in relation to the jeopardy they pose for alcohol advertising restrictions. Key cases are reviewed to illustrate how these provisions have been used to either overturn existing advertising restrictions or prevent new ones from coming into force. The article also reports on the mixed results governments have had in trying to justify their regulations to trade panels and the stringent criteria imposed for proving that a regulation is "necessary."

  12. Preparation for Retirement Seminar

    CERN Multimedia

    HR Department

    2007-01-01

    The Department of Human Resources is organising a preparation for retirement seminar which will take place on the four successive afternoons of 2 to 5 October 2007. Similar seminars in the past have always proved highly successful. Retirement marks the end of one’s working life and the start of a new period of life. This period of transition and change is experienced differently from one individual to another. In any case, being well-informed and prepared greatly facilitates the change in lifestyle. We would like to draw your attention to the following information: Staff concerned: All staff members aged 58 and above as well as those who have retired during the year have been sent a personal invitation to attend. Spouses are welcome. Staff members below 58 who are interested in attending the seminar may also apply. Their applications will be accepted subject to availability of places. Registration: In view of the number of people concerned and the limited capacity of th...

  13. Preparation for Retirement Seminar

    CERN Multimedia

    HR Department

    2011-01-01

    The Human Resources Department is organizing a Preparation for Retirement Seminar, which will take place on 18 and 21 October 2011 in the afternoon in the Main Auditorium and on 19 October and 15 and 16 November 2011 in the afternoon in the Council Chamber. Similar seminars in the past have always proved highly successful. Retirement marks the end of a person’s working life and the start of a new chapter. This period of transition is experienced differently from one individual to another. In all cases, being well-informed and prepared greatly facilitates the change in lifestyle. We would like to draw your attention to the following information: Staff concerned: All staff members aged 58 and above have been sent a personal invitation to attend. Spouses are welcome. Staff members under the age of 58 who are interested in attending the seminar may also apply. Their applications will be accepted subject to availability of places. Registration: In view of the number of people concerned, you are ...

  14. Preparation for Retirement Seminar

    CERN Multimedia

    HR Department

    2009-01-01

    The Human Resources Department is organizing a preparation for retirement seminar, which will take place on the afternoons of the 11, 13, 25 and 27 November 2009. Similar seminars in the past have always proved highly successful. Retirement marks the end of a person’s working life and the start of a new chapter. This period of transition is experienced differently from one individual to another. In all cases, being well-informed and prepared greatly facilitates the change in lifestyle. We would like to draw your attention to the following information: Staff concerned: All staff members aged 58 and above have been sent a personal invitation to attend. Spouses are welcome. Staff members below 58 who are interested in attending the seminar may also apply. Their applications will be accepted subject to availability of places. Registration: In view of the number of people concerned and the limited capacity of the main auditorium, you are requested to register in advance via ...

  15. Preparation for Retirement Seminar

    CERN Multimedia

    HR Department

    2009-01-01

    The Human Resources Department is organizing a preparation for retirement seminar, which will take place in the afternoons of 11, 13, 25 and 27 November 2009. Similar seminars in the past have always proved highly successful. Retirement marks the end of a person’s working life and the start of a new chapter. This period of transition is experienced differently from one individual to another. In all cases, being well-informed and prepared greatly facilitates the change in lifestyle. We would like to draw your attention to the following information: Staff concerned: All staff members aged 58 and above have been sent a personal invitation to attend. Spouses are welcome. Staff members below 58 who are interested in attending the seminar may also apply. Their applications will be accepted subject to the availability of places. Registration: In view of the number of people concerned and the limited capacity of the Main Auditorium, you are requested to register in advance via Ind...

  16. Preparation for Retirement Seminar

    CERN Multimedia

    HR Department

    2009-01-01

    The Human Resources Department is organizing a preparation for retirement seminar, which will take place on the afternoons of the 11, 13, 25 and 27 November 2009. Similar seminars in the past have always proved highly successful. Retirement marks the end of a person’s working life and the start of a new chapter. This period of transition is experienced differently from one individual to another. In all cases, being well-informed and prepared greatly facilitates the change in lifestyle. We would like to draw your attention to the following information: Staff concerned: All staff members aged 58 and above have been sent a personal invitation to attend. Spouses are welcome. Staff members below 58 who are interested in attending the seminar may also apply. Their applications will be accepted subject to the availability of places. Registration: In view of the number of people concerned and the limited capacity of the Main Auditorium, you are requested to register in advance ...

  17. Preparation for Retirement Seminar

    CERN Multimedia

    HR Department

    2009-01-01

    The Human Resources Department is organizing a preparation for retirement seminar, which will take place on the afternoons of the 11, 13, 25 and 27 November 2009. Similar seminars in the past have always proved highly successful. Retirement marks the end of a person’s working life and the start of a new chapter. This period of transition is experienced differently from one individual to another. In all cases, being well-informed and prepared greatly facilitates the change in lifestyle. We would like to draw your attention to the following information: Staff concerned: All staff members aged 58 and above have been sent a personal invitation to attend. Spouses are welcome. Staff members under the age of 58 who are interested in attending the seminar may also apply. Their applications will be accepted subject to the availability of places. Registration: In view of the number of people concerned and the limited capacity of the Main Auditorium, you are requested to register ...

  18. Preparation for retirement seminar

    CERN Multimedia

    HR Department

      The Human Resources Department is organizing a preparation for retirement seminar, which will take place on the afternoons of the 25 and 27 November 2009. Similar seminars in the past have always proved highly successful. Retirement marks the end of a person’s working life and the start of a new chapter. This period of transition is experienced differently from one individual to another. In all cases, being well-informed and prepared greatly facilitates the change in lifestyle. We would like to draw your attention to the following information: Staff concerned: All staff members aged 58 and above have been sent a personal invitation to attend. Spouses are welcome. Staff members under the age of 58 who are interested in attending the seminar may also apply. Their applications will be accepted subject to the availability of places. Registration: In view of the number of people concerned and the limited capacity of the Main Auditorium, you are requested to register in advance via Indico. &a...

  19. PREFACE: The 7th International Seminar on Geometry, Continua and Microstructures

    Science.gov (United States)

    Burton, David A.

    2007-04-01

    It gives me great pleasure to present the proceedings of the 7th International Seminar on Geometry, Continua and Microstructures (GCM 7). The conference took place on 25-27 September 2006 at Lancaster University and the local organisers were Robin Tucker, Tim Walton, myself and Jonathan Gratus of the Lancaster University Mathematical Physics Group. Modern field theories of mechanically and electrically responsive continua have a wealth of interesting applications in physics. Such theories provide effective macroscopic models of complex systems, such as living tissue and material with dynamical defects, that capture macroscopic consequences of microscopic phenomena. GCM is an interdisciplinary conference series, initiated by the Eringen medallist Gérard A Maugin, that brings together physicists and applied mathematicians who have interests in continuum mechanics and differential geometry and who aim to develop new and powerful methods for analysing the behaviour of complex mechanical systems. The earlier conferences in the series were held in Paris, Madrid, Mannheim, Turin, Sinaia and Belgrade. This volume addresses a variety of topics including the physics of saturated porous media, the relationship between growth in living tissue and molecular transport, the mechanics of polymer bonds, the macroscopic properties of damaged elastomers, the mechanics of carbon nanotubes, the geometry of balance systems in Continuum Thermodynamics and wave propagation in the material manifold. I would like to warmly thank the rest of the organising committee and the conference participants for making GCM 7 an enjoyable and rewarding occasion. Photographs may be found at http://www.lancs.ac.uk/depts/spc/conf/gcm7/wss/index.htm David A Burton Editor

  20. Impressions from the 3rd Nordcode Seminar & Workshop

    DEFF Research Database (Denmark)

    Lenau, Torben Anker; Boelskifte, Per; Hansen, Claus Thorp

    2005-01-01

    This paper summarises the purpose and contents of the 3rd Nordcode Seminar and Workshop. First, the workshop assignments are described. Second, the paper briefly presents the topics of the keynote speeches and all presentations of the working papers that took place in the seminar.......This paper summarises the purpose and contents of the 3rd Nordcode Seminar and Workshop. First, the workshop assignments are described. Second, the paper briefly presents the topics of the keynote speeches and all presentations of the working papers that took place in the seminar....

  1. Report and analysis of S-cube. Super science seminar

    International Nuclear Information System (INIS)

    Isogai, Kentaro; Yasuhara, Yuko

    2004-04-01

    At the ITBL Promotion Office, the science seminar (S-cube: Super Science Seminar) which was held for the first time on Wed., October 30, 2002 has been held more than 50 times. Lectures have been invited from many universities and research organizations. Seminars have been held which are of interest to junior high school students and high school students. In this article, in addition to introducing the seminars that have been held, attention is paid to the theme of the seminars, and what management considerations are necessary in order to increase participants in the future. (author)

  2. Interaction between advertising agency and advertiser in creative advertising startegy preparation in Lithuania market

    OpenAIRE

    Vasiliauskaitė, Kristina

    2007-01-01

    On the grounds of theoretical and empirical studies, the article analyses some interaction between the advertisement agencies and advertisement provider during the development of creative advertisement strategy. The following assumptions justifying the importance of interaction have been developed: namely, the need to integrate the knowledge and competence of advertisement agencies and advertisement provider, creativity of advertisement agencies and possible objective approach to the business...

  3. Developments in the transport of radioactive waste. Proceedings of a seminar held in Vienna, 21-25 February 1994

    International Nuclear Information System (INIS)

    1995-06-01

    This document is proceeding of the seminar on development in the transport of low and intermediate level radioactive wastes. The papers presented in this seminar covered the following areas: IAEA activities in radioactive waste transport; Member State experience and recommendations for international transport regulations; Member State experience with national transport regulations; waste transport and handling; waste generation volumes, characteristics, and disposal requirements; risk assessment; and transport and waste packages. Refs, figs and tabs

  4. Developments in the transport of radioactive waste. Proceedings of a seminar held in Vienna, 21-25 February 1994

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    1995-06-01

    This document is proceeding of the seminar on development in the transport of low and intermediate level radioactive wastes. The papers presented in this seminar covered the following areas: IAEA activities in radioactive waste transport; Member State experience and recommendations for international transport regulations; Member State experience with national transport regulations; waste transport and handling; waste generation volumes, characteristics, and disposal requirements; risk assessment; and transport and waste packages. Refs, figs and tabs.

  5. Reviving Graduate Seminar Series through Non-Technical Presentations

    Science.gov (United States)

    Madihally, Sundararajan V.

    2011-01-01

    Most chemical engineering programs that offer M.S. and Ph.D. degrees have a common seminar series for all the graduate students. Many would agree that seminars lack student interest, leading to ineffectiveness. We questioned the possibility of adding value to the seminar series by incorporating non-technical topics that may be more important to…

  6. Advertising

    OpenAIRE

    Crawford, Robert

    2008-01-01

    Sydney is Australia’s advertising capital and the relationship between the city and the advertising industry stretches back to the earliest years of European settlement. Advertising helped propel commercial activity in Sydney and the advertising industry has been no less active in shaping Sydney, illuminating the city’s skyline and streetscape, and influencing the lives of all Sydneysiders – from suburban consumers to esteemed artists. Moreover, advertising has promoted the city itself as a ...

  7. Internal Quality Assurance Benchmarking. ENQA Workshop Report 20

    Science.gov (United States)

    Blackstock, Douglas; Burquel, Nadine; Comet, Nuria; Kajaste, Matti; dos Santos, Sergio Machado; Marcos, Sandra; Moser, Marion; Ponds, Henri; Scheuthle, Harald; Sixto, Luis Carlos Velon

    2012-01-01

    The Internal Quality Assurance group of ENQA (IQA Group) has been organising a yearly seminar for its members since 2007. The main objective is to share experiences concerning the internal quality assurance of work processes in the participating agencies. The overarching theme of the 2011 seminar was how to use benchmarking as a tool for…

  8. Astronomy Research Seminars

    Science.gov (United States)

    Genet, Russell M.

    2018-06-01

    Astronomy Research Seminars are offered by a rapidly growing number of community colleges and universities. Over the past decade some 120 student team research papers have been published with approximately 500 coauthors. Each team manages their own research, obtains and analyzes original data, writes a team paper, obtains an external review, submits their paper for publication, and gives a public PowerPoint presentation. The student teams are supported by: (1) an extensive community-of-practice which consists of professional and amateur astronomers, educators, and Seminar graduates; (2) the Institute for Student Astronomical Research (www.in4star.org); (3) the Small Telescope Astronomy Research Handbook and (4) an in-person/online, open-source Canvas learning management system with videos, quizzes, and other, extensive supporting material. Team research projects are completed in a semester or less and are managed by the students themselves. The Seminars have expanded from double star astronomy to asteroid astrometry, eclipsing binary times of minima, and exoplanet transits. Conducting authentic research inspires students, provides them with important skills in teamwork, project management and scientific literacy, and gives them confidence in their abilities to participate in scientific research. Being coauthors of published papers boosts student educational careers with respect to admissions and scholarships.

  9. Balint seminars: the transatlantic experience through videoconference.

    Science.gov (United States)

    Antoun, Jumana; Romani, Maya; Johnson, Alan; Brock, Clive; Hamadeh, Ghassan

    2014-12-01

    The Balint seminar is used in many family medicine residencies to improve and strengthen the patient-doctor relationship: to make better doctors. Given the lack of Balint leaders in developing countries, the family medicine department at the American University of Beirut (AUB) decided to collaborate with the Medical University of South Carolina (MUSC)-with more than 30 years of experience-to start Balint seminars through videoconferencing. Evaluate the feasibility and effectiveness of Balint seminars conducted through videoconference. A qualitative research using focus group and leaders' feedback to evaluate feasibility of delivery of Balint seminars through videoconference. A Polycom videoconference was set up between residents at AUB and two credentialed Balint leaders at MUSC. The videoconference was composed of two parts: (i) MUSC faculty facilitating Balint seminars; and (ii) MUSC and AUB faculty debriefing following each Balint session. Twenty-six videoconferences were conducted from 15 February 2013 to 31 March 2014. Four themes emerged: technology and connectivity issues, administrative issues, coordination among different time zones and cultural/contextual issues. The videoconferencing with family medicine residents at AUB seemed quite natural and very familiar to the Balint leaders at MUSC. The seminars encouraged the residents to see things from the patients' perspective, inspiring new thoughts and ideas on how to deal with troubling patients. Videoconference Balint seminars offer a promising way to extend the activity to health care providers in other disciplines, states and countries. Moreover, this format has the potential to increase the number of trained Balint leaders. © The Author 2014. Published by Oxford University Press. All rights reserved. For permissions, please e-mail: journals.permissions@oup.com.

  10. Test Anxiety: Evaluation of a Low-Threshold Seminar-Based Intervention for Veterinary Students.

    Science.gov (United States)

    Hahm, Nadine; Augustin, Sophie; Bade, Claudia; Ammer-Wies, Annett; Bahramsoltani, Mahtab

    2016-01-01

    Veterinary students are confronted with a high workload and an extensive number of examinations. However, the skills students gained in high school cannot serve as satisfactory coping strategies during veterinary training. This disparity can lead to test anxiety, as frequently reported by international surveys. In response, a pilot study was carried out to evaluate the effects of a newly developed training seminar to prevent and/or reduce test anxiety. The seminar was offered on a voluntary basis as a low-threshold intervention to first- and second-year veterinary students at three different veterinary schools in Germany. The intervention was offered in two different designs: in either a block or in a semester course containing cognitive and behavioral approaches as well as skill-deficit methods. By conducting a survey and interviews among the participants it was determined whether the contents of the seminar were perceived as helpful for counteracting test anxiety. The potential of the intervention was evaluated using a German test anxiety questionnaire (PAF). The contents of the training seminar were all assessed as beneficial but evaluated slightly differently by first- and second-year students. The results indicate that the seminar prevents and reduces test anxiety significantly compared to the control group students. The greatest effects were achieved by offering the intervention to first-year students and as a block course. As the participants benefit from the intervention independent of the extent of test anxiety, these results suggest that it may be profitable to integrate a workshop on coping strategies in the veterinary curriculum.

  11. Lectures Abandoned: Active Learning by Active Seminars

    DEFF Research Database (Denmark)

    Christensen, Henrik Bærbak; Corry, Aino Vonge

    2012-01-01

    Traditional lecture-based courses are widely criticised for be- ing less eective in teaching. The question is of course what should replace the lectures and various active learning tech- niques have been suggested and studied. In this paper, we report on our experiences of redesigning a software ......- tive seminars as a replacement of traditional lectures, an activity template for the contents of active seminars, an ac- count on how storytelling supported the seminars, as well as reports on our and the students' experiences....

  12. Proceedings of the fifth NUCEF seminar

    International Nuclear Information System (INIS)

    2001-12-01

    The Fifth NUCEF Seminar was held at Tokai Research Establishment, JAERI on February 27, 2001. The NUCEF Seminar aims at the promotion of effective researches and encouragement of research cooperation through the discussions and information exchanges by researchers in the field of the nuclear fuel cycle back-end. This seminar was divided into the following sessions: TRU Chemistry, Radioactive Waste Management, Criticality Safety and Partitioning/Reprocessing. At the panel discussion, important issues connected with the safety research for radioactive waste management were discussed among five speakers from the relevant organization in Japan. The 36 of the presented papers are indexed individually. (J.P.N.)

  13. Advertising Agencies

    DEFF Research Database (Denmark)

    Moeran, Brian

    2015-01-01

    Advertising agencies are the most significant organizations in the development of advertising and marketing worldwide. An advertising agency is an independent service company, composed of business, marketing and creative people, who develop, prepare, and place advertising in advertising media...... for their clients, the advertisers, who are in search of customers for their goods and services. Agencies thus mediate between three different but interlocking social groups: industry, media, and consumers. The history of advertising is largely the history of the advertising agencies that have served the needs....... This article is concerned with the origins, early developments, organization, compensation arrangements, and accounts of contemporary full-service advertising agencies....

  14. 2. National Seminar on Acceptance and Trade of Irradiated Foods. Proceedings; 2. Seminario Nacional Aceptacion y Comercio de Alimentos Irradiados. Memorias

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    1997-12-31

    This proceedings is a compilation of 18 papers presented at the National Seminar on Acceptance and Trade of Irradiated Food, held in Toluca, Mexico, 27-29 October 1997. It generally deals with international and national legal, technological, health and commercial aspects of food irradiation. Public confidence and consumer acceptance of irradiated food stuff is also the subject of the seminar

  15. 2. National Seminar on Acceptance and Trade of Irradiated Foods. Proceedings; 2. Seminario Nacional Aceptacion y Comercio de Alimentos Irradiados. Memorias

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    1998-12-31

    This proceedings is a compilation of 18 papers presented at the National Seminar on Acceptance and Trade of Irradiated Food, held in Toluca, Mexico, 27-29 October 1997. It generally deals with international and national legal, technological, health and commercial aspects of food irradiation. Public confidence and consumer acceptance of irradiated food stuff is also the subject of the seminar

  16. Statistical learning for predictive targeting in online advertising

    DEFF Research Database (Denmark)

    Fruergaard, Bjarne Ørum

    The focus in this thesis is investigation of machine learning methods with applications in computational advertising. Computational advertising is the broad discipline of building systems which can reach audiences browsing the Internet with targeted advertisements. At the core of such systems......, an international online advertising technology partner. This also means that the analyses and methods in this work are developed with particular use-cases within Adform in mind and thus need also to be applicable in Adform’s technology stack. This implies extra thought on scalability and performance...... application in real-time bidding ad exchanges, where each advertiser is given a chance to place bids for showing their ad while the page loads, and the winning bid gets to display their banner. The contributions of this thesis entail application of a hybrid model of explicit and latent features for learning...

  17. 26 CFR 48.6416(b)(1)-3 - Readjustment for local advertising charges.

    Science.gov (United States)

    2010-04-01

    ..., advertising which is broadcast over a radio station or television station, or appears in a newspaper or... 26 Internal Revenue 16 2010-04-01 2010-04-01 true Readjustment for local advertising charges. 48... Readjustment for local advertising charges. (a) In general. If a manufacturer has paid the tax imposed by...

  18. Advertising literacy and children’s susceptibility to advertising

    OpenAIRE

    Rozendaal, E.

    2011-01-01

    This dissertation covers two areas of research that expand our knowledge on children’s advertising literacy (i.e., advertising-related knowledge). The first part addresses the development of children’s advertising literacy into adult-like levels. The second part focuses on the role of advertising literacy in reducing children’s susceptibility to advertising effects. In doing so, this dissertation not only deepens the existing theoretical and empirical insights on children’s advertising litera...

  19. Climate technology initiative capacity building seminar: best practice in climate technology and energy efficiency in central and eastern Europe. Seminar Proceedings

    Energy Technology Data Exchange (ETDEWEB)

    Pichl, P [ed.

    2000-08-01

    The Capacity Building Seminar on 'Best Practice in Climate Technology and Energy Efficiency in Central and Eastern Europe', held 6-10 December 1999 in Marienthal/Ostritz in Germany, was a very successful event in the framework of the CLIMATE TECHNOLOGY INITIATIVE (CTI). One reason for that is that the seminar allowed delegates from 22 nations, from Kazakhstan to Estonia, come together for an exchange of opinions about 'Energy Efficiency and Climate Protection' and all related issues. A reason is that this seminar provided an excellent starting point for future networking in Central and Eastern Europe and Asia. The colleagues who got to know each other at the seminar will meet again in future workshops and seminars. They can now contact a colleague from abroad to get information about special questions of Energy Efficiency when they need it. A third reason - and the most important one for the entire co-operation within the CTI organisation - is the special character of the seminar as a starting point for multitude of activities on Energy Efficiency and Climate Protection. At the end of the Ostritz seminar eleven delegations stated that they would organise follow up workshops in their own countries to go deeper into the details and to co-operate on a higher level. It may be that these workshops will be followed by others in other European regions. (orig./GL)

  20. Climate technology initiative capacity building seminar: best practice in climate technology and energy efficiency in central and eastern Europe. Seminar Proceedings

    Energy Technology Data Exchange (ETDEWEB)

    Pichl, P. [ed.

    2000-08-01

    The Capacity Building Seminar on 'Best Practice in Climate Technology and Energy Efficiency in Central and Eastern Europe', held 6-10 December 1999 in Marienthal/Ostritz in Germany, was a very successful event in the framework of the CLIMATE TECHNOLOGY INITIATIVE (CTI). One reason for that is that the seminar allowed delegates from 22 nations, from Kazakhstan to Estonia, come together for an exchange of opinions about 'Energy Efficiency and Climate Protection' and all related issues. A reason is that this seminar provided an excellent starting point for future networking in Central and Eastern Europe and Asia. The colleagues who got to know each other at the seminar will meet again in future workshops and seminars. They can now contact a colleague from abroad to get information about special questions of Energy Efficiency when they need it. A third reason - and the most important one for the entire co-operation within the CTI organisation - is the special character of the seminar as a starting point for multitude of activities on Energy Efficiency and Climate Protection. At the end of the Ostritz seminar eleven delegations stated that they would organise follow up workshops in their own countries to go deeper into the details and to co-operate on a higher level. It may be that these workshops will be followed by others in other European regions. (orig./GL)

  1. Digital Advertising Traffic Operation: Flow Management Analysis

    OpenAIRE

    Mas, Massimiliano Dal

    2017-01-01

    In a Web Advertising Traffic Operation the Trafficking Routing Problem (TRP) consists in scheduling the management of Web Advertising (Adv) campaign between Trafficking campaigns in the most efficient way to oversee and manage relationship with partners and internal teams, managing expectations through integration and post-launch in order to ensure success for every stakeholders involved. For our own interest we did that independent research projects also through specific innovative tasks val...

  2. ORGANIZATIONAL METHODS OF SEMINAR-DISPUTE ON ECONOMICS SPECIALTIES

    Directory of Open Access Journals (Sweden)

    Tatiana ANDREEVA

    2015-12-01

    Full Text Available Actuality. The topic of teaching economic disciplines has always been relevant and useful. The article considers the technique of organization and of the seminar-dispute on economic subjects. In this paper there are also identified criteria for evaluating the participants of the seminar-dispute. Methods of teaching economic disciplines in higher education are held by holding lectures and seminars. The seminar provides an opportunity to determine the degree of independence and responsibility, to rise creativity in every student. The purpose is to disclose the main objectives of the seminar-dispute, which as a result of the preliminary work on the program material, the teacher and students are in a situation of direct active communication during performance of students on topics arising between discussion and generalizations by teacher, bu solving the problem of cognitive, developmental and educational character that imparted methodological and practical skills to students. Methods. Logical and descriptive, monographic, analysis and synthesis. Results. It should be concluded that in preparation for the seminar, students acquire the skills to work with the book, read the analysis, selection of the main and necessary speeches for the report, , and systematizing the selected materials. Students learn to clearly express their thoughts, work out the ability to speak without papers to prove their beliefs, to establish contact with the audience, etc. Accordingly, it is best to choose the topics of the seminar where the student must not only learn certain information, but also find a solution. One of the most popular forms of classes in the framework of methodological approaches to the teaching of economic disciplines is a seminar-dispute.

  3. Preparation for Retirement Seminar

    CERN Multimedia

    HR Department

    2011-01-01

    The Human Resources Department is organizing a Preparation for Retirement Seminar, which will take place on 18 and 21 October 2011 in the afternoon in the Main Auditorium and on 19 October and 15 and 16 November 2011 in the afternoon in the Council Chamber. Similar seminars in the past have always proved highly successful. Retirement marks the end of a person’s working life and the start of a new chapter. This period of transition is experienced differently from one individual to another. In all cases, being well-informed and prepared greatly facilitates the change in lifestyle. We would like to draw your attention to the following information: Staff concerned: All staff members aged 58 and above have been sent a personal invitation to attend. Spouses are welcome. Staff members under the age of 58 who are interested in attending the seminar may also apply. Their applications will be accepted subject to availability of places. Registration: In view of the number of people concerned, you are r...

  4. International Seminar on Gasification 2008

    Energy Technology Data Exchange (ETDEWEB)

    Held, Joergen [ed.

    2008-11-15

    In total 20 international and national experts were invited to give presentations (The PPT-presentations are collected in this volume).The seminar was divided into three parts: Production technologies; Applications - Gas turbines and gas Engines - Biomethane as vehicle fuel- Syngas in industrial processes; Strategy, policy and vision. Production of synthetic fuels through gasification of biomass is expected to develop rapidly due to political ambitions related to the strong fossil fuel dependency, especially within the transportation sector, security of supply issues and the growing environmental concern. Techniques that offer a possibility to produce high quality fuels in an efficient and sustainable way are of great importance. In this context gasification is expected to play a central part. The indirect gasification concept has been further developed in recent years and there are now pilot and demonstration plants as well as commercial plants in operation. The RandD activities at the semi-industrial plant in Guessing, Austria have resulted in the first commercial plant, in Oberwart. The design data is 8.5 MW{sub th} and 2.7 MW{sub e} which gives an electric efficiency of 32 % and the possibility to produce biomethane. In this scale conventional CHP production based on combustion of solid biomass and the steam cycle would result in a poor electric efficiency. Metso Power has complemented the 12 MW{sub th} CFB-boiler at Chalmers University of Technology, Gothenburg, Sweden with a 2 MW{sub th} indirect gasifier. The gasifier is financed by Gothenburg Energy and built for RD purposes. Gothenburg Energy in collaboration with E.ON Sweden will in a first stage build a 20 MW plant for biomethane production (as vehicle fuel and for grid injection) in Gothenburg based on the indirect gasification technology. The plant is expected to be in operation in 2012. The next stage involves an 80 MW plant with a planned start of operation in 2015. Indirect gasification of biomass

  5. Proceedings of the 8. Nordic seminar on radioecology

    Energy Technology Data Exchange (ETDEWEB)

    Ilus, E [STUK (FI)

    2002-04-01

    This report contains proceedings of the 8th Nordic Seminar on Radioecology held on February 25-28, 2001 in Rovaniemi, Finland. The Seminar was arranged by STUK - Radiation and Nuclear Safety Authority of Finland and supported by the NKS. The Seminar was intended to be a 'final forum' of the four-year NKS radioecology project BOK-2, Radioecological and Environmental Consequences, which was focused on the consequences of releases of man-made radionuclides into the environment. The programme of the Seminar consisted of 3 invited lectures, 31 oral presentations and 22 poster presentations dealing with marine, terrestrial and freshwater radioecology, methods, foodstuffs, models, whole-body counting and doses to man. (au)

  6. Drug companies' evidence to justify advertising.

    Science.gov (United States)

    Wade, V A; Mansfield, P R; McDonald, P J

    1989-11-25

    Ten international pharmaceutical companies were asked by letter to supply their best evidence in support of marketing claims for seventeen products. Fifteen replies were received. Seven replies cited a total of 67 references: 31 contained relevant original data and only 13 were controlled trials, all of which had serious methodological flaws. There were four reports of changes in advertising claims and one company ceased marketing nikethamide in the third world. Standards of evidence used to justify advertising claims are inadequate.

  7. IACTalks: an on-line archive of astronomy-related seminars

    DEFF Research Database (Denmark)

    Knapen, Johan H.; Pérez Prieto, Jorge A.; Shahbaz, Tariq

    2012-01-01

    We present IACTalks, a free and open access seminars archive (http://iactalks.iac.es) aimed at promoting astronomy and the exchange of ideas by providing high-quality scientific seminars to the astronomical community. The archive of seminars and talks given at the Instituto de Astrofi\\'isica de...

  8. Seminar for Master's Thesis Projects: Promoting Students' Self-Regulation

    Science.gov (United States)

    Miedijensky, Shirley; Lichtinger, Einat

    2016-01-01

    This study presents a thesis seminar model aimed at promoting students' self-regulation. Students' perceptions regarding the contribution of the seminar to their learning process were characterized and the seminar's effect upon their self-regulation expressions was examined. Data was collected using questionnaires and analyzed thematically. The…

  9. Key provisions humanities research advertising and advertising exposure

    OpenAIRE

    A. A. Sogorin

    2015-01-01

    The basic directions of advertising studying as part of the research subject of separate social and humanitarian sciences. The definition of advertising is given. It’s considered as a holistic socio­economic phenomenon, which consists of three basic components: advertising as a product, the final incarnation in the material and ideal forms of the customer’s ideas; advertising as an activity that is advertising as a profession; advertising as an integral part of the social space of the individ...

  10. Proceedings of the fourth NUCEF seminar

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    2000-07-01

    The 4th NUCEF seminar was held at JAERI Tokai Establishment on 18 February 2000. The NUCEF seminar aims at the promotion of effective researches and the encouragement of research cooperation through the discussions and information exchanges by researchers in the field on the nuclear fuel cycle back-end. This seminar was divided in the following sessions: Criticality Safety, Reprocessing/Partitioning and Radioactive Waste Management. Especially, considering highly regrettable impact of the criticality accident at JCO, the Criticality Safety session including the Dose Evaluation focused on the evaluation of JCO Criticality Accident. This report compiles the papers presented and the related discussions. The 13 of the presented papers are indexed individually. (J.P.N.)

  11. Support for removal of point-of-purchase tobacco advertising and displays: findings from the International Tobacco Control (ITC) Canada survey.

    Science.gov (United States)

    Brown, Abraham; Boudreau, Christian; Moodie, Crawford; Fong, Geoffrey T; Li, Grace Y; McNeill, Ann; Thompson, Mary E; Hassan, Louise M; Hyland, Andrew; Thrasher, James F; Yong, Hua-Hie; Borland, Ron; Hastings, Gerard; Hammond, David

    2012-11-01

    Although most countries now have at least some restrictions on tobacco marketing, the tobacco industry meet these restrictions by re-allocating expenditure to unregulated channels, such as at point-of-purchase. Longitudinal data from 10 Canadian provinces in the International Tobacco Control Survey was analysed to examine adult smokers' support for a ban on tobacco advertising and displays in stores and whether this support is associated with noticing either advertising or displays in stores, and quit intentions, over time. In total, there were 4580 respondents in wave 5 (October 2006 to February 2007), wave 6 (September 2007 to February 2008) and wave 7 (October 2008 to June 2009). The surveys were conducted before, during and in some cases after the implementation of display bans in most Canadian provinces and territories. Smokers in all provinces showed strong support for a ban on tobacco displays over the study period. Levels of support for an advertising and display ban were comparable between Canadian provinces over time, irrespective of whether they had been banned or not. Noticing tobacco displays and signs in-store was demonstrably less likely to predict support for display (OR=0.73, p=0.005) and advertising (OR=0.78, p=0.02) ban, respectively. Smokers intending to quit were more likely to support advertising and display bans over time. This study serves as a timely reminder that the implementation of tobacco control measures, such as the removal of tobacco displays, appear to sustain support among smokers, those most likely to oppose such measures.

  12. Support for removal of point-of-purchase tobacco advertising and displays: findings from the International Tobacco Control (ITC) Canada survey

    Science.gov (United States)

    Brown, Abraham; Boudreau, Christian; Moodie, Crawford; Fong, Geoffrey T; Li, Grace Y; McNeill, Ann; Thompson, Mary E; Hassan, Louise M; Hyland, Andrew; Thrasher, James F; Yong, Hua-Hie; Borland, Ron; Hastings, Gerard; Hammond, David

    2013-01-01

    Background Although most countries now have at least some restrictions on tobacco marketing, the tobacco industry meet these restrictions by re-allocating expenditure to unregulated channels, such as at point-of-purchase. Methods Longitudinal data from 10 Canadian provinces in the International Tobacco Control Survey was analysed to examine adult smokers’ support for a ban on tobacco advertising and displays in stores and whether this support is associated with noticing either advertising or displays in stores, and quit intentions, over time. In total, there were 4580 respondents in wave 5 (October 2006 to February 2007), wave 6 (September 2007 to February 2008) and wave 7 (October 2008 to June 2009). The surveys were conducted before, during and in some cases after the implementation of display bans in most Canadian provinces and territories. Results Smokers in all provinces showed strong support for a ban on tobacco displays over the study period. Levels of support for an advertising and display ban were comparable between Canadian provinces over time, irrespective of whether they had been banned or not. Noticing tobacco displays and signs in-store was demonstrably less likely to predict support for displays (OR=0.73, p=0.005) and advertising (OR=0.78, p=0.02) ban, respectively. Smokers intending to quit were more likely to support advertising and display bans over time. Conclusion This study serves as a timely reminder that the implementation of tobacco control measures, such as the removal of tobacco displays, appear to sustain support among smokers, those most likely to oppose such measures. PMID:23076786

  13. High School and Community College Astronomy Research Seminar

    Science.gov (United States)

    Genet, Russell M.; Boyce, Pat; Buchheim, Robert; Collins, Dwight; Freed, Rachel; Harshaw, Richard; Johnson, Jolyon; Kenney, John; Wallen, Vera

    2016-06-01

    For the past decade, Cuesta College has held an Astronomy Research Seminar. Teams of high school and community college students, with guidance from instructors and advanced amateur astronomers, have made astronomical observations, reduced their data, and submitted their research results to appropriate journals. A variety of projects, using modest-aperture telescopes equipped with low-cost instruments, are within reach of motivated students. These include double star astrometry, variable star photometry, and exoplanet transit timing. Advanced scientific knowledge and mastery of sophisticated experimental skills are not required when the students are immersed within a supportive community of practice. The seminar features self-paced, online learning units, an online textbook (the Small Telescope Astronomical Research Handbook), and a supportive website sponsored by the Institute for Student Astronomical Research (www.In4StAR.org). There are no prerequisites for the seminar. This encourages everyone—including underrepresented minorities and persons with disabilities—to participate. Each participant contributes as their time, talents, and experience dictates, thus replicating the modern, professional research team. Our spring 2015 seminar was the largest yet. Volunteer assistant instructors provided local in-person leadership, while the entire seminar met online for PowerPoint presentations on proposed projects and final research results. Some 37 students from eight schools finished the seminar as coauthors of 19 papers published in the January 2016 volume of the Journal of Double Star Observations. Robotic telescopes devoted to student research are coming online at both Concordia University and the Boyce Astronomical Robotic Observatory, as is a central online sever that will provide students with uniform, cost-free reduction and analysis software. The seminar has motivated many of its graduates to pursue careers in science, engineering, and medicine, often with

  14. Proceedings of the 8. Nordic seminar on radioecology

    Energy Technology Data Exchange (ETDEWEB)

    Ilus, E. [STUK (FI)] (ed.)

    2002-04-01

    This report contains proceedings of the 8th Nordic Seminar on Radioecology held on February 25-28, 2001 in Rovaniemi, Finland. The Seminar was arranged by STUK - Radiation and Nuclear Safety Authority of Finland and supported by the NKS. The Seminar was intended to be a 'final forum' of the four-year NKS radioecology project BOK-2, Radioecological and Environmental Consequences, which was focused on the consequences of releases of man-made radionuclides into the environment. The programme of the Seminar consisted of 3 invited lectures, 31 oral presentations and 22 poster presentations dealing with marine, terrestrial and freshwater radioecology, methods, foodstuffs, models, whole-body counting and doses to man. (au)

  15. Key provisions humanities research advertising and advertising exposure

    Directory of Open Access Journals (Sweden)

    A. A. Sogorin

    2015-05-01

    Full Text Available The basic directions of advertising studying as part of the research subject of separate social and humanitarian sciences. The definition of advertising is given. It’s considered as a holistic socio­economic phenomenon, which consists of three basic components: advertising as a product, the final incarnation in the material and ideal forms of the customer’s ideas; advertising as an activity that is advertising as a profession; advertising as an integral part of the social space of the individual. The boundaries of the social and humanitarian scientific field are defined. Accordingly, the study presents the main aspects of advertising in terms of art learning, sociology, cultural studies, history, psychology, political science, philosophy and linguistics. It is proved that the study of socio­humanitarian field is characterized with a permanent disciplinary interaction in the case study of advertising (the pairing of linguistics and psychology, political science and psychology, sociology and psychology. The chief strategies of advertising research within social and humanitarian fields include: a single basic approach strategy: the recognition of advertising as a two­way communication process; communication strategy: the rejection of research within the subject of a separate discipline, active interaction with the related sciences on the subject of the study; application of the principle of mutual academic enrichment; future strategy: focus on new technologies, methods, implementation of schemes of advertising in the social space, the attempts of futurological analysis. The article demonstrates the importance of interdisciplinary scientific cooperation in the study of advertising as a social phenomenon.

  16. Proceedings of the third NUCEF seminar

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    1998-06-01

    The Third NUCEF Seminar was held at JAERI Tokai Establishment on 24 February 1998. This seminar was planned by researchers in JAERI for effective research promotion and cooperation, and researchers from both the inside and outside of JAERI presented one plenary session and 12 papers in the following three technical sessions: Criticality Safety, Reprocessing and Partitioning, and Radioactive Waste Management. (J.P.N.)

  17. Advertising literacy and children’s susceptibility to advertising

    NARCIS (Netherlands)

    Rozendaal, E.

    2011-01-01

    This dissertation covers two areas of research that expand our knowledge on children’s advertising literacy (i.e., advertising-related knowledge). The first part addresses the development of children’s advertising literacy into adult-like levels. The second part focuses on the role of advertising

  18. Culture, Product Advertising, and Advertising Agency Operations ...

    African Journals Online (AJOL)

    Culture, Product Advertising, and Advertising Agency Operations. ... As a means of telling the market about a new product, advertising persuades and reminds the audience of their continuous support of the ... AJOL African Journals Online.

  19. Peat Research Seminar

    International Nuclear Information System (INIS)

    1993-01-01

    The VTT Seminar on Peat Research was held in Espoo, Finland, on April 14-15, 1993. The programme consisted of technical session on Peat in Energy Production, Peat Research Programs, Peat Production and Harvesting Technology

  20. Israel Seminar 2002-2003

    CERN Document Server

    Milman, Vitali D

    2004-01-01

    The Israeli GAFA seminar (on Geometric Aspect of Functional Analysis) during the years 2002-2003 follows the long tradition of the previous volumes. It reflects the general trends of the theory. Most of the papers deal with different aspects of the Asymptotic Geometric Analysis. In addition the volume contains papers on related aspects of Probability, classical Convexity and also Partial Differential Equations and Banach Algebras. There are also two expository papers on topics which proved to be very much related to the main topic of the seminar. One is Statistical Learning Theory and the other is Models of Statistical Physics. All the papers of this collection are original research papers.

  1. Technical Training: Technical Training Seminar

    CERN Multimedia

    2004-01-01

    Tuesday 30 March TECHNICAL TRAINING SEMINAR From 9:00 to 12:00 and from 13:00 to 16:00 hrs - Council Chamber, Salle B, Salle des Pas Perdus National Instruments (NI) on Tour 2004 Claudia Jüngel, Evrem Yarkin, Joel Clerc, Hervé Baour / NATIONAL INSTRUMENTS The special event NI on Tour 2004, run in Germany, Austria and Switzerland, will be at CERN on March 30. Technical seminars and free introductory courses will be offered all day long in the Council Chamber, Salle B, and Salle des Pas Perdus (buildings 61 and 503). Technical conferences: 09:00 - 12:00 Data acquisition systems on PCs. Industrial measurement and control techniques. 13:00 - 16:00 Advanced LabVIEW software and PXI instrumentation. Measuring instruments and system components for teststand automation. Introductory courses: 09:00 - 12:00 DIAdem: Data analysis and presentation 13:00 - 16:00 Data acquisition with LabVIEW Language: English and French Free special seminar. Registration is recommended with National Instruments Switzerland (please sp...

  2. Technical Training: Technical Training Seminar

    CERN Multimedia

    2004-01-01

    Tuesday 30 March TECHNICAL TRAINING SEMINAR From 9:00 to 12:00 and from 13:00 to 16:00 hrs - Council Chamber, Salle B, Salle des Pas Perdus National Instruments (NI) on Tour 2004 Claudia Jüngel, Evrem Yarkin, Joel Clerc, Hervé Baour / NATIONAL INSTRUMENTS The special event NI on Tour 2004, run in Germany, Austria and Switzerland, will be at CERN on March 30. Technical seminars and free introductory courses will be offered all day long in the Council Chamber, Salle B, and Salle des Pas Perdus (buildings 61 and 503). Technical conferences: 09:00 - 12:00 Data acquisition systems on PCs. Industrial measurement and control techniques. 13:00 - 16:00 Advanced LabVIEW software and PXI instrumentation. Measuring instruments and system components for teststand automation. Introductory courses: 09:00 - 12:00 DIAdem: Data analysis and presentation 13:00 - 16:00 Data acquisition with LabVIEW Language: English and French Free special seminar. Registration is recommended with National Instruments Swi...

  3. Corporate Policies and Procedures on Advertising & Promotion. Report of the Sub-Council on Advertising and Promotion of the National Business Council for Consumer Affairs.

    Science.gov (United States)

    National Business Council for Consumer Affairs, Washington, DC.

    This report is the result of efforts to encourage thoughtful individual corporate action in maintaining up-to-date internal policies and procedures relating to the functions of advertising and promotion. Information for the report was gathered by sending letters to the chief executives of major national advertisers requesting a personal review of…

  4. 26 CFR 1.162-14 - Expenditures for advertising or promotion of good will.

    Science.gov (United States)

    2010-04-01

    ... 26 Internal Revenue 2 2010-04-01 2010-04-01 false Expenditures for advertising or promotion of... and Corporations § 1.162-14 Expenditures for advertising or promotion of good will. A corporation... expenditures for advertising or the promotion of good will which it seeks to deduct in the taxable year may not...

  5. Strategic informative advertising in a tv-advertising duopoly

    OpenAIRE

    Nilssen, Tore; Sørgard, Lars

    2000-01-01

    We consider a model of strategic informative advertising where the advertising is done on TV and where the TV channels' advertising prices are endogenously determined. We discuss how these prices, and the advertising firms' advertising efforts, vary with the two key parameters of the model: the degree of product differentiation in the product market and a measure of the relative sizes of the TV channels' viewer bases. We find, in particular, that the larger the size difference among the TV ch...

  6. Sacred and profane view of Christmas in advertising

    OpenAIRE

    Mădălina MORARU (BUGA)

    2013-01-01

    This article investigates the way seasonal advertising campaigns convey the paradoxical relationship between sacred and profane views of Christmas. The following research reveals the differences between commercialized and religious Christmas celebrations by analyzing the advertisements running on the Romanian market between November 15th and December 25th, 2012. The present study focuses on the following topics: the values promoted by both local and international brands, the sacred mindset ve...

  7. The tobacco industry's accounts of refining indirect tobacco advertising in Malaysia.

    Science.gov (United States)

    Assunta, M; Chapman, S

    2004-12-01

    To explore tobacco industry accounts of its use of indirect tobacco advertising and trademark diversification (TMD) in Malaysia, a nation with a reputation for having an abundance of such advertising. Systematic keyword and opportunistic website searches of formerly private tobacco industry internal documents made available through the Master Settlement Agreement. 132 documents relevant to the topic were reviewed. TMD efforts were created to advertise cigarettes after advertising restrictions on direct advertising were imposed in 1982. To build public credibility the tobacco companies set up small companies and projected them as entities independent of tobacco. Each brand selected an activity or event such as music, travel, fashion, and sports that best suited its image. RJ Reynolds sponsored music events to advertise its Salem brand while Philip Morris used Marlboro World of Sports since advertising restrictions prevented the use of the Marlboro man in broadcast media. Despite a ban on tobacco advertisements in the mass media, tobacco companies were the top advertisers in the country throughout the 1980s and 1990s. The media's dependence on advertising revenue and support from the ruling elite played a part in delaying efforts to ban indirect advertising. Advertising is crucial for the tobacco industry. When faced with an advertising ban they created ways to circumvent it, such as TMDs.

  8. Online Advertising

    OpenAIRE

    Goldfarb, Avi; Tucker, Catherine Elizabeth

    2011-01-01

    This chapter explores what makes online advertising different from traditional advertising channels. We argue that online advertising differs from traditional advertising channels in two important ways: measurability and targetability. Measurability is higher because the digital nature of online advertising means that responses to ads can be tracked relatively easily. Targetability is higher because data can be automatically tracked at an individual level, and it is relatively easy to show di...

  9. 26 CFR 48.4216(e)-1 - Exclusion of local advertising charges from sale price.

    Science.gov (United States)

    2010-04-01

    ... a newspaper or magazine, or is displayed by means of an outdoor advertising sign or poster. Section..., television, or newspaper advertising specifically naming refrigerators or other articles taxable at the same... 26 Internal Revenue 16 2010-04-01 2010-04-01 true Exclusion of local advertising charges from sale...

  10. 2015 Cross-Domain Deterrence Seminar Bibliography

    Energy Technology Data Exchange (ETDEWEB)

    Juarez, Anthony [Lawrence Livermore National Lab. (LLNL), Livermore, CA (United States)

    2016-02-04

    In November 2015, the Center for Global Security Research, NSO, and Global Security program jointly sponsored a seminar investigating questions related to cross-domain deterrence at Lawrence Livermore National Laboratory. At the seminar, experts were asked to moderate discussion based on the four topics below. For each of these topics, we have compiled a short list of literature that will help analysts develop a baseline understanding of the issue.

  11. Proceedings of the 1st CIRP Seminar on Micro and Nano Technology

    DEFF Research Database (Denmark)

    Hansen, Hans Nørgaard; Alting, Leo

    2003-01-01

    The present Proceedings of the 1st International CIRP Seminar on Micro and Nano Technology is the result of a CIRP initiative taken by the Working Group on Micro/Nano Technology established in 2002. The CIRP initiative is a recognition of the large potentials that micro/nano technology has...... in improving/enhancing many of the existing products and in forming the basis of a long range of new next generation of products. Micro and nano technology are common phrases used to describe phenomena, components, products etc. related to small dimensions, usually based on functioning principles...... accessible to a large group of customers. Therefore, product development and manufacture is very essential. Therefore this 1st CIRP Seminar represents an important milestone for design and industrial manufacture of products based on micro and nano technology. The Proceedings cover mostly new, interesting...

  12. Proceedings on the seminar on small hydroelectric installations: Practice report and current development; Beitraege zum Seminar Kleinwasserkraft: Praxis und aktuelle Entwicklung

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    1997-12-31

    This seminar on small hydroelectric installations informs on aspects of construction and administrative aspects. But above all, questions of machinery are dealt with. The book gives an overview of turbine types, topical recent developments in the sector of small hydroelectric power stations, and modern opportunities for fast and inexpensive design of power station components. Beyond the discussion of technical issues, the seminar wants to further contacts between science, turbine manufacturers, consultants and plant operators. (orig.) [Deutsch] Das Seminar Kleinwasserkraft gibt eine Uebersicht ueber bauliche Gestaltung und behoerdliche Aspekte. Vorallem behandelt es aber maschinenbauliche Problemstellungen. Es zeigt einen Ueberblick ueber Turbinentypen, aktuelle Neuentwicklungen im Kleinwassersektor, sowie moderne Moeglichkeiten zum schnellen und preiswerten Design von Kraftwerkskomponenten. Neben dem technischen Teil dient das Seminar auch der Foerderung des Kontakts zwischen Wissenschaft, Turbinenherstellern, Consultants und Anlagenbetreibern. (orig.)

  13. International Seminar on Gasification 2009 - Biomass Gasification, Gas Clean-up and Gas Treatment

    Energy Technology Data Exchange (ETDEWEB)

    2009-10-15

    During the seminar international and national experts gave presentations concerning Biomass gasification, Gas cleaning and gas treatment; and Strategy and policy issues. The presentations give an overview of the current status and what to be expected in terms of development, industrial interest and commercialization of different biomass gasification routes. The following PPT presentations are reproduced in the report: Black Liquor Gasification (Chemrec AB.); Gasification and Alternative Feedstocks for the Production of Synfuels and 2nd Generation Biofuels (Lurgi GmbH); Commercial Scale BtL Production on the Verge of Becoming Reality (Choren Industries GmbH.); Up-draft Biomass Gasification (Babcock and Wilcox Voelund A/S); Heterogeneous Biomass Residues and the Catalytic Synthesis of Alcohols (Enerkem); Status of the GoBiGas-project (Goeteborg Energi AB.); On-going Gasification Activities in Spain (University of Zaragoza,); Biomass Gasification Research in Italy (University of Perugia.); RDandD Needs and Recommendations for the Commercialization of High-efficient Bio-SNG (Energy Research Centre of the Netherlands.); Cleaning and Usage of Product Gas from Biomass Steam Gasification (Vienna University of Technology); Biomass Gasification and Catalytic Tar Cracking Process Development (Research Triangle Institute); Syngas Cleaning with Catalytic Tar Reforming (Franhofer UMSICHT); Biomass Gas Cleaning and Utilization - The Topsoee Perspective (Haldor Topsoee A/S); OLGA Tar Removal Technology (Dahlman); Bio-SNG - Strategy and Activities within E.ON (E.ON Ruhrgas AG); Strategy and Gasification Activities within Sweden (Swedish Energy Agency); 20 TWh/year Biomethane (Swedish Gas Association)

  14. Content Analysis of Advertisements in Different Cultures

    Directory of Open Access Journals (Sweden)

    Vesna Lazović

    2012-05-01

    Full Text Available Increasingly, advertising examples are being analyzed and used as yet another form of communication, on account of their ubiquity (e.g. billboards, Internet, television, magazines. Designed to compel us to purchase products, advertisements have the potential to greatly impact our lives. They show current trends in social preferences, they reveal cultural values and norms of the target audience and, finally, they can be the mirror of the times people live in. The purpose of this paper is to give a brief overview of the findings in previously carried–out research relating to cross–cultural content analysis of advertisements. The reports have addressed both linguistic and extra–linguistic features and trends in advertising and emphasized language– and culture–specific elements. This paper also gives ideas for future studies, since nowadays, due to international marketing and increasing globalization there are more cultural transfers to be explored, as cultures are coming in contact far more frequently.

  15. 2015 Cross-Domain Deterrence Seminar Summary Report

    Energy Technology Data Exchange (ETDEWEB)

    Juarez, A. [Lawrence Livermore National Lab. (LLNL), Livermore, CA (United States)

    2016-01-11

    Lawrence Livermore National Laboratory (LLNL) hosted the 2nd Annual Cross-Domain Deterrence Seminar on November 17th, 2015 in Livermore, CA. The seminar was sponsored by LLNL’s Center for Global Security Research (CGSR), National Security Office (NSO), and Global Security program. This summary covers the seminar’s panels and subsequent discussions.

  16. Interdisciplinary Area of Research Offers Tool of Cross-Cultural Understanding: Cross-Cultural Student Seminar for Communication Training on Biomedical Engineering

    Directory of Open Access Journals (Sweden)

    Shigehiro Hashimoto

    2013-12-01

    Full Text Available Misunderstanding often occurs in a multidisciplinary field of study, because each field has its own background of thinking. Communication training is important for students, who have a potential to develop the multidisciplinary field of study. Because each nation has its own cultural background, communication in an international seminar is not easy, either. A cross-cultural student seminar has been designed for communication training in the multidisciplinary field of study. Students from a variety of back grounds have joined in the seminar. Both equations and figures are effective tools for communication in the field of science. The seminar works well for communication training in the multidisciplinary field of study of biomedical engineering. An interdisciplinary area of research offers the tool of cross-cultural understanding. The present study refers to author's several experiences: the student internship abroad, the cross-cultural student camp, multi PhD theses, various affiliations, and the creation of the interdisciplinary department.

  17. Bringing explicit insight into cognitive psychology features during clinical reasoning seminars: a prospective, controlled study.

    Science.gov (United States)

    Nendaz, Mathieu R; Gut, Anne M; Louis-Simonet, Martine; Perrier, Arnaud; Vu, Nu V

    2011-04-01

    Facets of reasoning competence influenced by an explicit insight into cognitive psychology features during clinical reasoning seminars have not been specifically explored. This prospective, controlled study, conducted at the University of Geneva Faculty of Medicine, Switzerland, assessed the impact on sixth-year medical students' patient work-up of case-based reasoning seminars, bringing them explicit insight into cognitive aspects of their reasoning. Volunteer students registered for our three-month Internal Medicine elective were assigned to one of two training conditions: standard (control) or modified (intervention) case-based reasoning seminars. These seminars start with the patient's presenting complaint and the students must ask the tutor for additional clinical information to progress through case resolution. For this intervention, the tutors made each step explicit to students and encouraged self-reflection on their reasoning processes. At the end of their elective, students' performances were assessed through encounters with two standardized patients and chart write-ups. Twenty-nine students participated, providing a total of 58 encounters. The overall differences in accuracy of the final diagnosis given to the patient at the end of the encounter (control 63% vs intervention 74%, p = 0.53) and of the final diagnosis mentioned in the patient chart (61% vs 70%, p = 0.58) were not statistically significant. The students in the intervention group significantly more often listed the correct diagnosis among the differential diagnoses in their charts (75% vs 97%, p = 0.02). This case-based clinical reasoning seminar intervention, designed to bring students insight into cognitive features of their reasoning, improved aspects of diagnostic competence.

  18. Valuable Internet Advertising and Customer Satisfaction Cycle(VIACSC)

    OpenAIRE

    Muhammad Awais; Tanzila Samin; Muhammad Bilal

    2012-01-01

    Now-a-days it is very important for the business persons to attract their target customers towards their products through valuable mode of promotion and communication. Increasing use of World Wide Web has completely changed the scenario of business sector. Customized products and services, customers preferences, @ and dot com craze have elevated the importance of internet advertising. This research paper investigates valuable internet advertising which will help to enhance the value of intern...

  19. Misleading advertising

    OpenAIRE

    Bláhová, Vladimíra

    2006-01-01

    Misleading advertising The topic of this rigorous thesis is "Misleading advertising". The theme of the thesis is current and attractive, because everybody comes across the advertising all the time and thus the advertisement influents each of our lives. One of the motives for writing this rigorous thesis was to mediate understanding of problems concerning with the misleading advertising and the unfair competition. The rigorous thesis is divided into six chapters. The first chapter deals with t...

  20. Mini Seminar on Form Filling Ability of Self-Compacting Concrete

    DEFF Research Database (Denmark)

    Thrane, Lars Nyholm

    2005-01-01

    The Nordic mini-seminar “Form Filling Ability of Self-Compacting Concrete” took place on 3-4 November 2003 at the Danish Technological Institute in Taastrup, Denmark. The mini-seminar gathered 12 participants from Finland, Sweden, Norway and Denmark. The objective was to present and discuss recent...... developments of Self-Compacting Concrete in the Nordic countries. In general, the seminar included results and observations on the effect of fresh concrete behaviour, casting technique, and organisation on site on the filling ability, passing ability, and surface quality. The seminar had participants from...

  1. 26 CFR 1.263(b)-1 - Expenditures for advertising or promotion of good will.

    Science.gov (United States)

    2010-04-01

    ... 26 Internal Revenue 3 2010-04-01 2010-04-01 false Expenditures for advertising or promotion of... advertising or promotion of good will. See § 1.162-14 for the rules applicable to a corporation which has elected to capitalize expenditures for advertising or the promotion of good will under the provisions of...

  2. A comparative legal analysis of social media advertising of drugs in Germany and the United States.

    Science.gov (United States)

    Buechner, Bianca

    2013-01-01

    Pharmaceutical companies use social media such as Facebook and Twitter more and more to advertise their products. Advertising of medicinal products especially in social media is a critical issue confronting patient protection, competition law and ethical concerns in direct-to-consumer advertising. Advertising in the World Wide Web must take into account national and international regulations, depending on which user from which country will have access to the information posted. Different legal requirements, if any, regulate the advertising of medicinal products. This paper discusses, challenges and compares the requirements and regulations of advertising medicinal products in social media, such as Facebook, in the United States on a federal level and the European Union with Germany as a reference Member State. Social media are very active and fast moving. Therefore, it is challenging and necessary at the same time to set guidelines and regulations for the use of social media in drug advertising. This paper is a first step toward promoting an international, consistent approach when talking about regulating advertising of medicinal products in social media.

  3. Semantic Advertising

    OpenAIRE

    Zamanzadeh, Ben; Ashish, Naveen; Ramakrishnan, Cartic; Zimmerman, John

    2013-01-01

    We present the concept of Semantic Advertising which we see as the future of online advertising. Semantic Advertising is online advertising powered by semantic technology which essentially enables us to represent and reason with concepts and the meaning of things. This paper aims to 1) Define semantic advertising, 2) Place it in the context of broader and more widely used concepts such as the Semantic Web and Semantic Search, 3) Provide a survey of work in related areas such as context matchi...

  4. First international seminar on farming of invertebrates and other minillvestock

    Directory of Open Access Journals (Sweden)

    Cicogna, M.

    1992-01-01

    Full Text Available At this Seminar, held in the Philippines, minilivestock was defined as small-animal species, used as food, feed or source of revenue in given parts of the world, usually ignored by scientists trainedin industrialized countries, but very suitable and promising for small producers. The biology and use of tropical land and water snails and of manureworms, as well as different aspects of insect farming and use of insects for sericulture, food, feed or for collectors, were discussed. Sociological and extension problems connected with rural development were considered. Recent experiences of butterfly farming, tropical snail farming, use of termites and the raising of cricetoma orguinea pig for meat production were also reported. Conclusions and recommendations were drafted concerning terminology, sociological aspects, animal requirements and research, education and training needs. Minilivestock appears as a challenging new branch of animal production that offers a considerable potential for rural development, but calls for further experimental work for the optimization of production systems.

  5. Using a first-year seminar to introduce nursing.

    Science.gov (United States)

    Mennenga, Heidi A; Tschetter, Lois

    2013-01-01

    First-year seminar courses designed to aid the transition of freshmen students to the collegiate experience are commonplace requirements at many 4-year institutions. The authors describe the development, implementation, and outcomes of a first-year seminar course with introductory nursing content.

  6. Banner Advertising

    OpenAIRE

    Majoroš, Miroslav

    2008-01-01

    History of internet advertising, types of internet advertising. Banner advertising, methods of payment for banner advertising, formats and technologies. Internet media market in Czech Republic, portals, servers, media agents, media agencies, SPIR association. Banner campaign, its planning, execution and evaluation. Videobanner campaign Nivea For Men, searching for the most effective format for videoadvertising on the internet.

  7. Nordic seminar on energy taxes

    International Nuclear Information System (INIS)

    1991-01-01

    Taxes on energy contribute considerably to a State's income, it is stated. This form of taxation also influences the consumer prices of energy products significantly. Taxation is an important means of political control within the energy sector, it is also a powerful means of controlling a country's environmental policy. The seminar's aim was to study the theoretical background for energy taxation and to provide information on how the standard system for taxation has changed in the various Nordic countries, and the need for a renewal of energy taxation. Seven papers presented at the seminar are presented. (AB)

  8. Seminar on present and future Spanish Legislation on nuclear energy

    International Nuclear Information System (INIS)

    1986-01-01

    The Proceedings of the Seminar contain the papers presented and the conclusions of each Session. The topics cover Spanish nuclear legislation including the licensing of nuclear power plants and control, analysed in the context of legislation in other fields and the new requirements since Spain joined the European Communities. Other papers deal with the origin and evolution of Spanish nuclear law, the competent international organizations and the nuclear third party liability regime set in place by the international conventions in that field. Also discussed are the national regulations on radioactive waste management and the competent authorities. Finally, a revision of the Spanish Nuclear Energy Act is considered necessary in the light of developments since its inception [fr

  9. NKS/SOS-1 seminar on safety analysis

    Energy Technology Data Exchange (ETDEWEB)

    Lauridsen, K. [Risoe National Lab., Roskilde (Denmark); Anderson, K. [Karinta-Konsult (Sweden); Pulkkinen, U. [VTT Automation (Finland)

    2001-05-01

    The report describes presentations and discussions at a seminar held at Risoe on March 22-23, 2000. The title of the seminar was NKS/SOS-1 - Safety Analysis. It dealt with issues of relevance for the safety analysis for the entire nuclear safety field (notably reactors and nuclear waste repositories). Such issues were: objectives of safety analysis, risk criteria, decision analysis, expert judgement and risk communication. In addition, one talk dealt with criteria for chemical industries in Europe. The seminar clearly showed that the concept of risk is multidimensional, which makes clarity and transparency essential elements in risk communication, and that there are issues of common concern between different applications, such as how to deal with different kinds of uncertainty and expert judgement. (au)

  10. Humour in advertisement

    OpenAIRE

    Melounová, Lenka

    2016-01-01

    The Bachelor Thesis Humour in advertisement is focused on creating humorous advertisements. The Thesis is divided into theoretical and practical part. The theoretical part is about advertisement, psychology of advertisement, emotions and emotional appeals that are used in advertising, primarily appeal humour. The practical part includes analysis of the survey focused on the effectiveness of humour in advertisements, analysis of selected campaign and the results of own survey.

  11. Technical Training Seminar

    CERN Multimedia

    2003-01-01

    Thursday 4 September From 14:00 to 17:00 - Training Centre Auditorium bldg. 593, room 11 The Summit Design VisualElite 4.0 Release Jean Marie St Paul / SUMMIT DESIGN, Europe, Technical Manager Michel Delcroix / SUMMIT DESIGN, Southern Europe, Sales F-95015 CERGY PONTOISE, France Summit Design is an important EDA digital hardware design tool supplier, and the industry leader in the emerging Electronic System Level design domain. Its VisualElite program has been used at CERN for several years. This seminar will include the highlights of the program's latest release. It will be illustrated how Summit Design products can provide a high-level C/C++ and SystemC functional modelling design and verification environment, enabling engineers to analyse system concepts before the implementation stage. The seminar will show how mixed SystemC and HDL simulation can be done, along with solutions for hardware/software development. • HDL new features: Connectivity Table Editor. Xemacs full integration. New NCsim ...

  12. Technical Training Seminar

    CERN Multimedia

    2003-01-01

    Thursday 4 September From 14:00 to 17:00 - Training Centre Auditorium bldg. 593, room 11 The Summit Design VisualElite 4.0 Release Jean Marie St Paul / SUMMIT DESIGN, Europe, Technical Manager Michel Delcroix / SUMMIT DESIGN, Southern Europe, Sales F-95015 CERGY PONTOISE, France Summit Design is an important EDA digital hardware design tool supplier, and the industry leader in the emerging Electronic System Level design domain. Its VisualElite program has been used at CERN for several years. This seminar will include the highlights of the program's latest release. It will be illustrated how Summit Design products can provide a high-level C/C++ and SystemC functional modelling design and verification environment, enabling engineers to analyse system concepts before the implementation stage. The seminar will show how mixed SystemC and HDL simulation can be done, along with solutions for hardware/software development. • HDL new features: Connectivity Table Editor. Xemacs full integration. New NCsi...

  13. [Tobacco and advertising. Systematic review of the articles published between 2000 and 2008].

    Science.gov (United States)

    March Cerdá, Joan Carles; Suess, Astrid; Danet, Alina; Prieto Rodríguez, María Angeles; Romero Vallecillos, Manuel

    2010-04-01

    To evaluate the influence of tobacco advertising on consumer habits. Systematic review. PubMed, Ovid, Scielo, Mediclatina, Elsevier-Doyma, Isooc (CSIC) (January 2000-September 2008) A total of 44 national and international articles, linking the consumption of tobacco with any promotional or advertising practice. Articles not focused on the impact of advertising and promotion of cigarettes and research on prevention, intervention, plans and laws were removed. Advertising influences tobacco consumption. Publicity leads to starting smoking (5 articles) and maintaining the habit (3 articles). It uses the relationship between advertising and smoker's image and concept (5 articles) and different advertising strategies (22 articles). The advertising developed by the tobacco industry uses different strategies of influence on the consumption of cigarettes in the population. Copyright 2009 Elsevier España, S.L. All rights reserved.

  14. Fuel Cell Seminar, 1992: Program and abstracts

    Energy Technology Data Exchange (ETDEWEB)

    1992-12-31

    This year`s theme, ``Fuel Cells: Realizing the Potential,`` focuses on progress being made toward commercial manufacture and use of fuel cell products. Fuel cell power plants are competing for market share in some applications and demonstrations of market entry power plants are proceeding for additional applications. Development activity on fuel cells for transportation is also increasing; fuel cell products have potential in energy and transportation industries, with very favorable environmental impacts. This Seminar has the purpose of fostering communication by providing a forum for the international community interested in development, application, and business opportunities related fuel cells. Over 190 technical papers are included, the majority being processed for the data base.

  15. ICFA on international collaboration

    International Nuclear Information System (INIS)

    Anon.

    1993-01-01

    International collaboration in high energy physics is what ICFA - the International Committee for Future Accelerators - is all about. Progress is highlighted every three years when ICFA convenes its 'Future Perspectives in High Energy Physics' seminar to focus attention on major issues and to identify evolving trends. The latest such seminar, held at the DESY Laboratory in Hamburg from 3-7 May, looked at international cooperation in the construction of major facilities. Status reports across the whole range of existing experimental programmes and ongoing plans gave valuable pointers to future needs. For electron-positron linear colliders (EPLC), research and development work towards the next generation of machines is underway in Laboratories throughout the world. At previous such seminars, at Tsukuba, Japan (1984), Brookhaven, USA (1987) and Protvino (1990), ICFA, which has no direct power, could sometimes only stand on the sidelines and comment on the emergence of major new national plans. The lessons learnt, ICFA is keen to make sure that the EPLC debut on the world stage will be better choreographed. In addition to plans for new major experimental facilities, the Hamburg seminar also provided a valuable snapshot of the current scene and the directions in which ongoing research is poised to take. This covered existing facilities and projects, 'factories' to mass-produce specific particles, fixed target studies and non-accelerator experiments as well as the key EPLC development theme. B-physics, the study of particles containing the fifth, or 'beauty' (b) quark, emerged as an important thread running across several machine scenarios

  16. Proceedings of the IAEA First regional seminar for Europe and the Middle East on quality management for nuclear power projects

    International Nuclear Information System (INIS)

    1991-01-01

    47 papers, all falling within the subject scope of INIS, were presented at the Seminar in two Poster Sessions (10 papers) and the following six sessions: 1) Quality management and quality assurance (5); 2) Quality management during siting, design and procurement (4); 3) Quality management during manufacture and construction (6); 4) Quality management during commissioning (3); 5) Quality management during operation (8); 6) Case histories (11). A total of 94 experts from 21 countries and 5 international organizations participated in the Seminar. (Z.S.)

  17. Youth perceptions of alcohol advertising: are current advertising regulations working?

    Science.gov (United States)

    Aiken, Alexandra; Lam, Tina; Gilmore, William; Burns, Lucy; Chikritzhs, Tanya; Lenton, Simon; Lloyd, Belinda; Lubman, Dan; Ogeil, Rowan; Allsop, Steve

    2018-06-01

    We investigated young people's exposure to alcohol advertising, their intentions to consume and purchase alcohol products following the viewing of advertisements, and whether they perceived the actors in the advertisements as being under the age of 25 years. Face-to-face interviews were completed with 351 risky drinking 16-19-year-old Australians, with a sub-sample (n=68) responding to a range of alcohol advertisements in an in-depth interview. Participants were exposed to alcohol advertisements from an average of seven specific contexts in the past 12 months, with younger adolescents more likely to recall TV and outdoor billboards (n=351). Positive perception of advertisements was associated with increased intention to use and to purchase advertised products (n=68). A liqueur advertisement actor was perceived by 94% as being under 25 years-old, and almost 30% thought the advertisement was marketed at people younger than 18 years of age. Young people's perceptions of alcohol advertising are not necessarily in line with expert/industry assessment; products are sometimes marketed in a way that is highly appealing to young people. Greater appeal was associated with increased intention to consume and to purchase products. Implications for public health: These results indicate deficiencies in the effectiveness of current advertising codes in regard to protecting the health and wellbeing of adolescents. © 2018 The Authors.

  18. History of the RSIC seminar-workshops

    International Nuclear Information System (INIS)

    Maskewitz, B.F.

    1992-01-01

    The RSIC concept of the open-quote seminar-workshop close-quote as a means to review the state-of-the-art of specific computing technology and to transmit a great deal of information to a large number of people in a short period of time evolved over a 30-year period. This paper presents the background leading to the development of the concept and details the history of the seminars and workshops organized by RSIC staff members through the years, 1965 - 1992

  19. How Does Advertising Affect Market Performance? The Case of Generic Advertising

    OpenAIRE

    Hamilton, Stephen F.; Richards, Timothy J.; Stiegert, Kyle W.

    2009-01-01

    The effect of advertising on market performance has been a long-standing debate. Advertising that increases the dispersion of consumers’ valuations for advertised goods raises the market power of firms, while advertising that decreases the dispersion of consumers’ valuations leads to narrower price-cost margins and superior performance in markets for advertised goods. Numerous challenges confound the empirical identification of advertising effects on market performance. This paper proposes a ...

  20. 33. MPA seminar 2007. Proceedings; 33. MPA Seminar 2007. Vortraege

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    2007-07-01

    In a single PDF file, the CD-ROM contains all papers presented at the 33. MPA Seminar in Stuttgart. Subjects: Life management of nuclear facilities: Materials, integrity analysis, fracture mechanics; Behaviour of welds; Material development and qualification for power plants with enhanced steam parameters; monitoring concepts (e.g. state monitoring of components, test concepts); Design of pipelines with flanged joints; Assembly and joining technology for flanged joints; Non-destructive testing in plant engineering; Materials for new nuclear reactors. Many of the papers are available as separate items in this database. [German] In einer einzigen PDF-Datei sind auf der CD-ROM alle Vortraege enthalten, die auf dem 33. MPA-Seminar in Stuttgart gehalten wurden. Die Themenschwerpunkte sind: Lebensdauermanagement kerntechnischer Anlagen - Werkstoffverhalten, Integritaetsanalyse, Bruchmechanik; Verhalten von Schweissverbindungen; Werkstoffentwicklung und -qualifizierung fuer Kraftwerke mit erhoehten Dampfparametern; Ueberwachungskonzepte (z.B. Zustandsueberwachung von Komponenten, Pruefkonzepte); Auslegung von Rohrleitungen mit Flanschverbindungen; Montage- und Dichtungstechnik fuer Flanschverbindungen; Zerstoerungsfreie Pruefung in der Anlagentechnik; Werkstoffe fuer neue Kernreaktoren. Ein grosser Teil der Vortraege wurde separat aufgenommen.

  1. How Do Emerging Countries Influence the Advertising World of Tomorrow? An Analysis of Last Year's Cannes International Festival of Creativity

    OpenAIRE

    Runge, Henrike; Botzenhardt, Florian; Ferdinand, Hans-Michael

    2013-01-01

    The Cannes Lions festival is one of the most important international indicators for professionals in the creative communications industry. Throughout the past few years there are a rising number of submissions and award winners coming from emerging and developing countries. This fact is surprising considering the background of relatively low local advertising budgets compared to industrialized nations. This article analyzes success factors and derives suggestions for the German marketing indu...

  2. Evaluating online continuing medical education seminars: evidence for improving clinical practices.

    Science.gov (United States)

    Weston, Christine M; Sciamanna, Christopher N; Nash, David B

    2008-01-01

    The purpose of this study was to evaluate the potential for online continuing medical education (CME) seminars to improve quality of care. Primary care physicians (113) participated in a randomized controlled trial to evaluate an online CME series. Physicians were randomized to view either a seminar about type 2 diabetes or a seminar about systolic heart failure. Following the seminar, physicians were presented with 4 clinical vignettes and asked to describe what tests, treatments, counseling, or referrals they would recommend. Physicians who viewed the seminars were significantly more likely to recommend guideline-consistent care to patients in the vignettes. For example, physicians who viewed the diabetes seminar were significantly more likely to order an eye exam for diabetes patients (63%) compared with physicians in the control group (27%). For some guidelines there were no group differences. These results provide early evidence of the effectiveness of online CME programs to improve physician clinical practice.

  3. YoungRad-seminar. Proceedings. Seminar for young scientists in the fields of radiophysics, radiochemistry, radioecology, radiation protection and related fields

    International Nuclear Information System (INIS)

    Straelberg, E.; Sidhu, R.; Petersen, R.; Salminen, S.

    2007-09-01

    To provide an inspiring working environment for young students and scientists, it is important that they at an early stage can take part in a network of scientists working in their fields of interest. However, within each of the five Nordic countries the network of people involved in the fields of radiophysics, radiochemistry, radioecology, radiation protection and other related fields is rather small. Educational networking is a key factor in keeping young researchers motivated to continue working within these fields, and to recruit new students. For that reason the first YoungRad-seminar was held in Helsinki 14-15 December 2006. 43 young participants including MSc and PhD students at universities, researchers at different institutes and personnel from Nordic authorities took part in the seminar. All Nordic countries except Iceland were represented. The seminar was divided into four sessions including oral and poster presentations. In addition two senior researchers were invited to speak about Nordic radioecology and NKS. This report contains the abstracts and presentations made at the seminar. (au)

  4. YoungRad-seminar. Proceedings. Seminar for young scientists in the fields of radiophysics, radiochemistry, radioecology, radiation protection and related fields

    Energy Technology Data Exchange (ETDEWEB)

    Straelberg, E; Sidhu, R [Institute for Energy Technology (Norway); Petersen, R [Technological Univ. of Denmark (Denmark); Salminen, S [Univ. of Helsinki (Finland)

    2007-09-15

    To provide an inspiring working environment for young students and scientists, it is important that they at an early stage can take part in a network of scientists working in their fields of interest. However, within each of the five Nordic countries the network of people involved in the fields of radiophysics, radiochemistry, radioecology, radiation protection and other related fields is rather small. Educational networking is a key factor in keeping young researchers motivated to continue working within these fields, and to recruit new students. For that reason the first YoungRad-seminar was held in Helsinki 14-15 December 2006. 43 young participants including MSc and PhD students at universities, researchers at different institutes and personnel from Nordic authorities took part in the seminar. All Nordic countries except Iceland were represented. The seminar was divided into four sessions including oral and poster presentations. In addition two senior researchers were invited to speak about Nordic radioecology and NKS. This report contains the abstracts and presentations made at the seminar. (au)

  5. Advertising Bans and the Substitutability of Online and Offline Advertising

    OpenAIRE

    Goldfarb, Avi; Tucker, Catherine Elizabeth

    2010-01-01

    The authors examine whether the growth of the Internet has reduced the effectiveness of government regulation of advertising. They combine nonexperimental variation in local regulation of offline alcohol advertising with data from field tests that randomized exposure to online advertising for 275 different online advertising campaigns to 61,580 people. The results show that people are 8% less likely to say that they will purchase an alcoholic beverage in states that have alcohol advertising b...

  6. Proceedings of the 1989 seminar on nuclear data

    International Nuclear Information System (INIS)

    Nakajima, Yutaka; Igashira, Masayuki

    1990-02-01

    The 1989 Seminar no Nuclear Data was held at Tokai Research Establishment of Japan Atomic Energy Research Institute, on November 16 and 17, 1989. This Seminar was organized by Japanese Nuclear Data Committee (JNDC) and Nuclear Data Center, JAERI. In an oral session, review and benchmark tests of JENDL-3 were presented, which were followed by lively discussion. Data need of other nuclear data than neutron induced reaction data were also presented. In addition, several topical talks were given. In a poster session, twenty papers on evaluation and measurement was presented and fruitful discussions were made. In this proceedings, thirty-four papers given in the seminar are compiled. (author)

  7. The methodological seminar “Psychological Safety in Transport”

    Directory of Open Access Journals (Sweden)

    Sviridenko I.N.

    2018-03-01

    Full Text Available This paper provides a short brief overview of the methodological seminar “Psychological Safety in Transport” organized in Yekaterinburg on the 17th November 2017. This seminar consisted of the plenary session and four workshops focused on analyzing most important issues of Human Factor of Road Safety.

  8. A dynamic evolution model of human opinion as affected by advertising

    Science.gov (United States)

    Luo, Gui-Xun; Liu, Yun; Zeng, Qing-An; Diao, Su-Meng; Xiong, Fei

    2014-11-01

    We propose a new model to investigate the dynamics of human opinion as affected by advertising, based on the main idea of the CODA model and taking into account two practical factors: one is that the marginal influence of an additional friend will decrease with an increasing number of friends; the other is the decline of memory over time. Simulations show several significant conclusions for both advertising agencies and the general public. A small difference of advertising’s influence on individuals or advertising coverage will result in significantly different advertising effectiveness within a certain interval of value. Compared to the value of advertising’s influence on individuals, the advertising coverage plays a more important role due to the exponential decay of memory. Meanwhile, some of the obtained results are in accordance with people’s daily cognition about advertising. The real key factor in determining the success of advertising is the intensity of exchanging opinions, and people’s external actions always follow their internal opinions. Negative opinions also play an important role.

  9. Impact of Humor Advertising in Radio and Print Advertising - A Review

    OpenAIRE

    S, venkatesh; N, senthilkumar

    2015-01-01

    The use of humour in advertising is the effective way of communication in any emotion to sell the products. Humor increase attention and attract more consumers so it became an effective advertising in any medium of advertising. Researchers and Advertisers more interested towards humor advertising more than century, but no review paper regarding impact of humor in radio and print advertising are published. Aim of this paper to get detailed review on impact of humor in radio and print advertisi...

  10. An Analysis on Cultural Differences in Advertising Translation

    Institute of Scientific and Technical Information of China (English)

    高雅

    2014-01-01

    Great opportunities together with great challenges are brought to the development of Chinese economy with the glo-balization of the world economy. Foreign businessmen want to share the market of China, while Chinese enterprisers with a broader sight have been thinking about selling products to international markets. Languages and cultures of different nations have their own characteristics. In order to communicate with each other, human beings must make use of the methods of translation. Thus, it shows that translation, which is a social activity of inter-language, inter-culture and inter-community, is linked closely to culture. Meanwhile, the features of translation represent similarly in advertising translation. Generally speaking, when doing ad-vertising translation, it can not only focus on language differences between the two sides, but also pay attention to cultural differ-ences. Or else it would be difficult to translate satisfying advertisements.By taking examples from Chinese-English and English-Chinese, this paper compares the different aspects between Chinese and Western thinking sets, traditional ideas and values in order to reflect differences of advertising translation based on different cultures. Finally, it will sum up some strategies of inter-cultural advertising translation.

  11. Advertising Arbitrage

    OpenAIRE

    Sergei Kovbasyuk; Marco Pagano

    2014-01-01

    Speculators often advertise arbitrage opportunities in order to persuade other investors and thus accelerate the correction of mispricing. We show that in order to minimize the risk and the cost of arbitrage an investor who identifies several mispriced assets optimally advertises only one of them, and overweights it in his portfolio; a risk-neutral arbitrageur invests only in this asset. The choice of the asset to be advertised depends not only on mispricing but also on its "advertisability" ...

  12. Mobile Advertising

    OpenAIRE

    Alamuri, Lavanya

    2009-01-01

    The aim of this project was to get an understanding of how companies adopt mobile as an advertising medium. The literature review aided in framing a draft of the factors that affect mobile advertising adoption and possible forms of mobile advertising. Considering the scope of the thesis work, branding strategy, service costs, personalization and privacy and platform were considered to be the factors that could affect the mobile advertising adoption. A few possible forms on mobile device we...

  13. Radiation protection seminar

    International Nuclear Information System (INIS)

    2012-01-01

    The Radiation Protection Seminar, was organized by the Argentina Association of Biology and Nuclear Medicine, and Bacon Laboratory, the 20 june 2012, in the Buenos Aires city of Argentina. In this event were presented some papers on the following topics: methods of decontamination, radiation protection of patients; concepts of radiation protection and dosimetry.

  14. From Advertising to Hyper-advertising: Semiotics, Narrative and Discourse

    Directory of Open Access Journals (Sweden)

    Eduardo Yalán-Dongo

    2016-07-01

    Full Text Available Advertising design is a discursive planning that does not only build an identity as brand value or graphic development, but also as Semiotics suggests, it produces a narrative level outlining the advertising story. The use of media, construction of characters, storytelling, organization of advertisement, are all expressions of this narrative level which in turn depends on a “context” or expression process from which they are built. This article aims to identify the different forms of narrative production in relation to three types of advertising discourse (Discourse Phase 1, Phase 2 and hyperadvertising as well as evaluate its contrasts and expressions within the advertising communication and consumer society.

  15. Mobile Advertising : A Case study of Mobile advertising Solutions

    OpenAIRE

    Salim, Ali; Alikhani, Nima

    2009-01-01

    This report has been produced as a result of a Thesis assignment conducted at Ericsson. Itspurpose is to give an overview of the Mobile Advertising industry. In this report an overviewof mobile advertising is presented and thru which channels advertising could be used. Thenthree mobile advertising campaigns are shown and described with background, strategy andresults. The different global markets, the different actors in the value chain and how the onlinebehavior has changed are analyzed. The...

  16. Use of social media to circumvent sales and advertising ban of electronic cigarettes

    Directory of Open Access Journals (Sweden)

    Murat Güner

    2018-03-01

    Full Text Available Background There are no legal electronic cigarette products available in Turkey. According to the law whether including tobacco or not products that resemble tobacco products can not be advertised, promoted and sold through internet.However the use of electronic cigarettes are frequently observed. This study was carried out in order to find out the sales outlet and advertising media of the publicly available products. Methods Internet search of the key words "e-cigarettes and electronic cigarettes" in Turkish language was carried out . The survey of the forum and websites identified were further analyzed to detect the presence of advertising, promotion and trading elements. Results There were 94 websites and one social forum with 69,354 members on electronic cigarettes in Turkish language. Of the websites 95 % had advertising and facilitated online sales. Social media forum had a section for beginners which was accessible by non-member, containing information about the device, liquids and usage. Under the heading" starter kit for beginners" 143 brands were promoted. The suppliers were introduced under 74 headings and 44774 messages. 25 suppliers sold e-cigarettes through the forum by 221 various advertising. Online shopping section was consisted of 1990 topics and 179.100 messages. The forum also facilitated exchange of products between members, as well as international sales without customs. All the websites had Turkish domain names and used regular shipping companies for the delivery of the products. The social media forum had an international hosting. Advertising contained false claims about the safety of the products referring to reputable international organizations.Social media forum provided home-made recipes and the names and adresses of chemical supplier companies. Conclusions Social media was extensively used for the sale and advertising of electronic cigarettes that were not licenced in Turkey. Laws need to be enforced not only in

  17. Proceedings of the 26. Arctic and Marine Oilspill Program (AMOP) Technical Seminar

    International Nuclear Information System (INIS)

    2003-01-01

    The papers presented at this Arctic and Marine Oilspill Program (AMOP) technical seminar reviewed the latest technologies that can be applied to the recovery and mitigation of marine oil spills. The very first seminar was held back in 1976 in response to public concerns regarding the potential for oil spills associated with offshore drilling in the Beaufort Sea in the Canadian Arctic. This twenty-sixth issue includes an appendix listing more than 1,200 AMOP papers from the first 25 years of the conference. Today, the AMOP conference has become international in nature and is the only surviving technical conference on oil spill science and technology in the world. While technical presentations about oil spills are the primary focus of the conference, many presentations also deal with other topics of interest, including contingency planning and legislation. In recent years, the conference has attracted about 200 people each year from 20 countries. The different sessions at this conference were entitled: (1) physical and chemical properties and behaviour of spilled oil, (2) activity updates and contingency planning, (3) detection, tracking and remote sensing, (4) biological effects of oil and hydrocarbons and oil biodegradation, (5) technical seminar on chemical spills with a special session on counter-terrorism, (6) technical seminar on chemical spills, (7) containment and recovery, (8) BIOSS, (9) in-situ burning and shoreline protection and cleanup, (10) oil spill treating agents, (11) spill modelling, and, (12) recent spill experiences. Several presentations described the process of oil in water interactions and were aimed at optimizing response functions, strategy development for marine oil spill response, equipment deployment, containment, recovery, and shoreline assessment. Several studies also presented new treatments for oil spills. Relevant papers and/or presentations were indexed separately for inclusion in the database

  18. International Geneva: discover the world of meteorology and climatology

    CERN Multimedia

    Antonella Del Rosso

    2015-01-01

    On 7 May, the Secretary-General of the World Meteorological Organization (WMO) will give a seminar presenting WMO’s work to colleagues at CERN. Don’t miss this opportunity to learn about the UN’s authoritative voice on the state and behaviour of the Earth's atmosphere, its weather and its climate.   This is the second in the “International Geneva comes to CERN” series of seminars, which presents other Geneva-based international organisations to CERN’s internal audience. At his seminar, Michel Jarraud, the WMO Secretary-General, will discuss the many fields for which the WMO provides world leadership and expertise. They include weather, climate, hydrology and water resources, as well as related environmental issues. “Both CERN and WMO deal with scientific issues, and this makes the two organisations naturally very close to each other, including in their efforts to advocate for the importance of science and scien...

  19. The impact of cosmetic surgery advertising on Swiss women's body image and attitudes toward cosmetic surgery

    OpenAIRE

    Ashikali, E.-M.; Dittmar, H.; Ayers, S.

    2017-01-01

    International concern has been expressed about advertising for cosmetic surgery (British Association of Aesthetic Plastic Surgeons [BAAPS], 2005, 2008). A recent study showed that exposure to such advertising resulted in a more negative body image and attitudes toward surgery among women living in the UK (Ashikali, Dittmar, & Ayers, 2015). This study investigates the impact of cosmetic surgery advertising on women living in Switzerland, a country with relatively little advertising for cosmeti...

  20. PROGRAMME OF SEMINARS MARCH TO JUNE 2004

    CERN Multimedia

    Nathalie Dumeaux

    2004-01-01

    Situation : 09.03.2004 Dates Days Places Available* Bilingual seminars Communication Techniques-1 16, 17, 18 March 3 no Project Management 17, 18, 19 March 3 yes Introduction to Management 23, 24, 25 March 3 yes Communication Techniques-1 8, 9, 10 June 3 yes Quality Management 5, 6, 7 may 3 yes Introduction to Management - Follow-up 22, 23 June 1,5 yes Seminars in English Making Presentations 22, 23 March & 1 April 3 yes Stress Management 22, 23 April 2 yes Chairing or participating in meetings 11, 12, 13 May 3 yes *If you are interested in a seminar where there are no places available, please fill in an application form and we will contact you as soon as a new session is organised. MANAGEMENT & COMMUNICATION Nathalie Dumeaux tel. 781 44 management.communication@cern.ch

  1. NKS/SOS-1 Seminar on Safety analysis. Report from a seminar held on 22-23 March 2000 Risø National Laboratory, Roskilde, DK

    DEFF Research Database (Denmark)

    The report describes presentations and discussions at a seminar held at Risø on March 22-23, 2000. The title of the seminar was NKS/SOS-1 – Safety Analysis. It dealt with issues of relevance for the safety analysis for the entire nuclear safety field (notably reactors and nuclear waste repositories......). Such issues were: objectives of safety analysis, risk criteria, decision analysis, expert judgement and risk communication. In addition, one talk dealt with criteria for chemical industries in Europe. The seminar clearly showed that the concept of risk is multi-dimensional, which makes clarity...

  2. Reconsidering advertising literacy as a defense against advertising effects

    NARCIS (Netherlands)

    Rozendaal, E.; Lapierre, M.A.; van Reijmersdal, E.A.; Buijzen, M.

    2011-01-01

    It is widely assumed that advertising literacy makes children less susceptible to advertising effects. However, empirical research does not provide convincing evidence for this view. In this article, we explain why advertising literacy as it is currently defined (i.e., conceptual knowledge of

  3. The advertising strategies

    Institute of Scientific and Technical Information of China (English)

    YAKOUBI Mohamed Lamine

    2013-01-01

    We will try to demonstrate, through the display of the various advertising creation strategies and their evolution, how the advertising communication passed from of a vision or a strategy focused on the product, to a vision focused on the brand. The first advertising strategy that was applied by advertising agencies is the"Unique Selling Proposition";it focused only on the product advantages and its philosophy dominated the advertising world, throughout its various evolutions, till the nineties but this is without counting the introduction of the new advertising strategies that brought a more brand oriented philosophy to the ground.

  4. Sustainable roadway lighting seminar.

    Science.gov (United States)

    2014-07-01

    The objective of this project was to develop and conduct a half-day educational seminar on sustainable : roadway lighting at three locations within New York State: Rochester, New York City, and Albany. : Primary attendees were engineers from the New ...

  5. On the importance of agile communication skills in BPM education: Design principles for international seminars

    Directory of Open Access Journals (Sweden)

    Jan vom Brocke

    2012-12-01

    Full Text Available Business Process Management (BPM has evolved as an integrated management discipline that aims to enable organizations to continuously innovate and improve their operations. BPM experts are exposed to communication processes involving people from various backgrounds (e.g., various business areas, fields of expertise, and cultures. Research in applied linguistics has shown that it is difficult to plan for constellations of such communication processes; thus, agile communication skills are vital for successful business communication. Teaching programs for BPM, however, do not account for these skills. Rather, they mainly address methods for the analysis, implementation, and management of business processes. As a result, graduates—though they may be technically and methodologically apt—face unexpected challenges due to communication deficiencies in BPM projects. BPM research has shown that deficiencies in communication are in fact among the most frequent reasons for project failure. In this paper, we present a course setting to teach agile communication skills in BPM education. The approach is informed by literature on BPM education as well as theories from virtual collaboration education. We have evaluated it in an international virtual seminar involving seven European universities. We argue for the importance of agile communication skills in BPM education. In addition, we present design principles for courses to teach agile communication skills that can be applied by fellow academics.

  6. Organizing a Campus Seminar on Careers in Entertainment.

    Science.gov (United States)

    Walt Disney Productions, Anaheim, CA.

    Developed by Walt Disney Productions as part of a project granted by the Career Education Program of the Office of Education, this handbook is designed to help college and university fine arts departments in planning and carrying out an on-campus seminar on careers in entertainment. Sections include Why Hold a Seminar on Careers in Entertainment?,…

  7. Advertisement without Ethical Principles?

    Directory of Open Access Journals (Sweden)

    Wojciech Słomski

    2007-10-01

    Full Text Available The article replies to the question, whether the advertisement can exist without ethical principles or ethics should be the basis of the advertisement. One can say that the ethical opinion of the advertisement does not depend on content and the form of advertising content exclusively, but also on recipients consciousness. The advertisement appeals to the emotions more than to the intellect, thus restricting the area of conscious and based on rational premises choice, so it is morally bad. It is not that the moral evil immanently underlines the advertisement, but it concerns the mechanisms which cause that the advertisement turns out to be effective. The only admissible form of the advertisement would be the reliable full information about the advantages and flaws of the concrete advertised product. The only admissible form of the advertisement would be the reliable full information about the advantages and defects of the concrete advertised product. The most serious difficulty connected with the ethical opinion of the advertisement is the fact that the advertisement is the indispensable link of the present economy, and everyone who accepts the free market and perceives the positives of the economic growth, should also accept the advertisement. The advertisement constitutes the element of the economic activity, so in consequence the responsibility first of all lies with enterprises for its far-reaching results.

  8. Seminar on gamma-gamma physics

    International Nuclear Information System (INIS)

    1984-04-01

    The following subjects have been studied in this seminar: photon pair production, hard scattering processes in photon-photon and electron-photon collisions, radiative corrections, final state interactions

  9. Eddy current seminar

    International Nuclear Information System (INIS)

    Emson, C.R.I.

    1988-11-01

    The paper presents the fifth symposium in the series of Eddy Current Seminars, held in Abingdon, 1988. The meeting included a discussion on three-dimensional eddy current formulations, as well as thirteen contributed papers on computational electromagnetics. Of the thirteen papers, two papers on eddy currents in tokamaks were selected for INIS and indexed separately. (U.K.)

  10. Report from Dagstuhl Seminar 12331 Mobility Data Mining and Privacy

    OpenAIRE

    Clifton, Christopher W.; Kuijpers, Bart; Morik, Katharina; Saygin, Yucel

    2012-01-01

    This report documents the program and the outcomes of Dagstuhl Seminar 12331 “Mobility Data Mining and Privacy”. Mobility data mining aims to extract knowledge from movement behaviour of people, but this data also poses novel privacy risks. This seminar gathered a multidisciplinary team for a conversation on how to balance the value in mining mobility data with privacy issues. The seminar focused on four key issues: Privacy in vehicular data, in cellular data, context- dependent privacy, and ...

  11. Retrievability: An international overview

    International Nuclear Information System (INIS)

    Richardson, P.J.

    2000-01-01

    Using available information from the published literature and material obtained from a network of contacts, a short introductory overview of international developments in the field of retrievability of emplaced nuclear waste was produced for the Swedish National Siting Coordinator for Nuclear Waste Disposal. This examined the issue in terms of a number of basic questions: Definition, Need, Design Implications, Safeguards for Fissile Material, Public Acceptability and Safety Assessment. The report was submitted in February 1999, and acted as a catalyst for the organisation of an international seminar by KASAM, the Swedish National Council for Nuclear Waste (these proceedings). This paper describes the report contents, and points to the invited papers at the seminar which expand on and update the limited descriptions in the original report. (author)

  12. Examining traditional display advertisement and advertorial according to advertisement and advertised product perception based on factor analysis

    OpenAIRE

    Okumuş, Abdullah; Çetintürk, Naim; Çetin, Eyüp

    2012-01-01

    Firms are trying to reach consumers with different advertisement applications for purpose of to give information, remind and convince customers. Traditional advertisement and advertorial which aim to increase reliability and convince of people found themselves with different publishing channels. This research examines the dimensions of two different types of advertisement and the differences between them. Both for exploring active elements and essentials of marketing and an advertising; impor...

  13. The Effect of Sexual Appeal Advertising to Advertising Effectiveness in Manado

    OpenAIRE

    Muslim, Abdul Wahid

    2014-01-01

    Advertising is very crucial in marketing. They are literally everywhere in the newspapers, magazines, on TV, on billboards, in the cinema or while surfing the Internet. In marketing campaigns, many techniques and approaches to attract customers. One of those approaches is sexual appeal. Sexy advertising can attract attention, increase retention and improve advertising consumer attitudes toward advertising. Sexual appeals in the media as an advertising strategy to inform a product with the int...

  14. EFFECTIVENESS OF ONLINE ADVERTISING

    OpenAIRE

    G. Anusha

    2017-01-01

    Advertising has come a long way today. More and more new medium is being explored each day to make a successful advertising campaign. Internet that has in recent times picked up as advertising medium has become the favorite of the advertiser in no time. Online advertisement, also called internet advertising uses the internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing, social media marketing, many types of display advertising (i...

  15. Using Alcohol to Sell Cigarettes to Young Adults: A Content Analysis of Cigarette Advertisements

    Science.gov (United States)

    Belstock, Sarah A.; Connolly, Gregory N.; Carpenter, Carrie M.; Tucker, Lindsey

    2008-01-01

    Objective: Advertising influences the health-related behaviors of college-aged individuals. Cigarette manufacturers aggressively market to young adults and may exploit their affinity for alcohol when creating advertisements designed to increase cigarettes' appeal. Internal tobacco industry documents reveal that cigarette manufacturers understood…

  16. NKS/SOS-1 seminar on quality assurance

    International Nuclear Information System (INIS)

    Hammar, L.; Wahlstroem, B.

    2001-02-01

    The backgrounds and the conduct of the seminar is described. Summaries are given of all presentations and slides shown are appended. An account is given of discussions on different quality issues which were conducted during the seminar in separate groups. Concluding remarks made by the Chairman of NKS are reproduced. Further conclusions will be presented in the main report from the project 'Views on quality assurance at Finnish and Swedish nuclear power plants and the Halden reactor'. (au)

  17. Advertising and Innovation: A New Course and Direction for Advertising Education.

    Science.gov (United States)

    Sweeney, John M.

    At a time when few copywriting jobs are available for new graduates, enrollments in advertising are exploding. An advertising educator set out to change students' perceptions that in advertising only copywriting requires imagination by developing a course called "Advertising and Innovation" which was designed to force students to use…

  18. Alcohol advertising and youth.

    Science.gov (United States)

    Saffer, Henry

    2002-03-01

    The question addressed in this review is whether aggregate alcohol advertising increases alcohol consumption among college students. Both the level of alcohol-related problems on college campuses and the level of alcohol advertising are high. Some researchers have concluded that the cultural myths and symbols used in alcohol advertisements have powerful meanings for college students and affect intentions to drink. There is, however, very little empirical evidence that alcohol advertising has any effect on actual alcohol consumption. The methods used in this review include a theoretical framework for evaluating the effects of advertising. This theory suggests that the marginal effect of advertising diminishes at high levels of advertising. Many prior empirical studies measured the effect of advertising at high levels of advertising and found no effect. Those studies that measure advertising at lower, more disaggregated levels have found an effect on consumption. The results of this review suggest that advertising does increase consumption. However, advertising cannot be reduced with limited bans, which are likely to result in substitution to other available media. Comprehensive bans on all forms of advertising and promotion can eliminate options for substitution and be potentially more effective in reducing consumption. In addition, there is an increasing body of literature that suggests that alcohol counteradvertising is effective in reducing the alcohol consumption of teenagers and young adults. These findings indicate that increased counteradvertising, rather than new advertising bans, appears to be the better choice for public policy. It is doubtful that the comprehensive advertising bans required to reduce advertising would ever receive much public support. New limited bans on alcohol advertising might also result in less alcohol counteradvertising. An important topic for future research is to identify the counteradvertising themes that are most effective with

  19. A paradigm shift in advertising and its meaning for advertising-supported media

    OpenAIRE

    Pérez-Latre, F.J. (Francisco Javier)

    2007-01-01

    The changing role of advertising is altering the behavior of advertisers with significant implications for advertising-supported media. Advertisers are struggling to understand changes in audience media usage and to changes in attention paid to commercial messages. In order to maintain relevance, media firms need to lead the way in helping advertising understand and adjust to the changes.

  20. ETHICS AND ADVERTISING

    Directory of Open Access Journals (Sweden)

    Constantin SASU

    2015-04-01

    Full Text Available Advertising is often critiqued for not respecting rules of ethics both in the process of advertisement design and in the way it influences society. The main concern of advertisers as representatives of companies that seek profit making is to increase sales, win new clients, increase the demand for the product they want to be presented in as nice and colorful advertisement as possible. They pretend that their product is the best, has unique qualities, better than their competitor´s, it has a better cost and brings much more benefits. That is the reason why the great challenge in advertising is to create sales efficient and at the same time moral and true advertising messages.

  1. Japan-U. S. seminar on magmatic contributions to hydrothermal systems

    Energy Technology Data Exchange (ETDEWEB)

    Muffler, L. (U. S. Geological Survey, CA (United States)); Hedenquist, J. (Geological Survey of Japan, Tsukuba (Japan)); Kesler, S. (University of Michigan, MI (United States)); Izawa, E. (Kyushu University, Fukuoka (Japan). Faculty of Engineering)

    1992-08-31

    A multidisciplinary Seminar on Magmatic Contributions to Hydrothermal Systems'' was held at Ebino and Kagoshima at Kyushu, November, 1991. The principal purpose of the Ebino/Kagoshima Seminar was to bring together a small group of individuals which have been conducting active research on magmatic contributions to hydrothermal systems. The Seminar focussed on the porphyry and epithermal ore environments because of the potential to relate these environments to active volcanic and geothermal systems. Disciplines included valcanology, volcanic gas geochemistry, water geochemistry, isotope geochemistry, geochemical modeling, experimental geochemistry, igneous petrology, geothermal geology, economic geology, fluid-inclusion study, geophysics, and physical modeling. This paper summarizes the outline and significance of the Seminar. It was pointed out that understanding magmatic contributions to hydrothermal systems would require augmented experimental investigations, numerical modeling, field studies, and drilling.

  2. Fiscal 1999 technical survey report. Cooperative project on energy conservation seminar; 1999 nendo sho energy seminar kyoryoku jigyo hokokusho

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    2000-03-01

    NEDO (New Energy and Industrial Technology Development Organization), from the viewpoint that the development and popularization of energy conservation technologies are extremely important as energy conservation measures, collected energy related primary information from 12 Asian countries including Japan for the development and popularization of energy conservation technologies, and has constructed a database NEDO/DB. NEDO is now propelling forward its efforts to popularize the database. For popularizing NEDO/DB in Vietnam and for rendering the people conscious of energy conservation, NEDO dispatched some lecturers to an energy conservation seminar sponsored by the Vietnamese Government. The importance of energy conservation promoting measures was highlighted at the seminar. NEDO's approach to AIJ (activities implemented jointly) and CDM (clean development mechanism) was described at the seminar, and a lecture meeting was held to explain NEDO/DB and to teach how to use the database. (NEDO)

  3. When advertising turns "cheeky"!

    Science.gov (United States)

    Burkitt, Jennifer A; Saucier, Deborah M; Thomas, Nicole A; Ehresman, Crystal

    2006-05-01

    Portraits typically exhibit leftward posing biases, with people showing more of their left cheek than their right. The current study investigated posing biases in print advertising to determine whether the product advertised affects the posing bias. As the posing bias may be decreasing over time, we also investigated changes in posing biases over a span of more than 100 years. The current investigation coded 2664 advertisements from two time periods; advertisements were coded for target group of advertisement (men, women, both) and posing bias (rightward, leftward, or central). Unlike other studies that typically observe a leftward posing bias, print advertisements exhibit a rightward posing bias, regardless of time-frame. Thus, print advertisements differ greatly from portraits, which may relate to the purpose of advertisements and the role of attractiveness in advertising.

  4. Hospital Advertising, Competition, and HCAHPS: Does It Pay to Advertise?

    Science.gov (United States)

    Huppertz, John W; Bowman, R Alan; Bizer, George Y; Sidhu, Mandeep S; McVeigh, Colleen

    2017-08-01

    To test whether hospital advertising expenditures predict HCAHPS global ratings. We examined media advertising expenditures by 2,142 acute care hospitals in 209 markets in the United States. Data on hospital characteristics, location, and revenue came from CMS reports; system ownership was obtained from the American Hospital Association. Advertising data came from Kantar Media. HCAHPS data were obtained from HospitalCompare. Regression models examined whether hospitals' advertising spending predicts HCAHPS global measures and whether market concentration moderated this association. Hospital advertising spending was calculated by adding each individual hospital's expenditures to the amount spent by its parent health system, proportionally allocated by hospital revenue. Health system market share was used to estimate market concentration. These data were compared to hospitals' HCAHPS measures. In competitive markets (HHI below 1,000), hospital advertising predicted HCAHPS global measures. A 1-percent increase in advertising was associated with a 1.173-percent increase in patients rating the hospital a "9" or "10" on the HCAHPS survey and a 1.540-percent increase in patients who "definitely" would recommend the hospital. In concentrated markets, this association was not significant. In competitive markets, hospitals that spend more on advertising earn higher HCAHPS ratings on global measures. © Health Research and Educational Trust.

  5. Teaching Controversy by Seminar: An Example in Quaternary Geomorphology.

    Science.gov (United States)

    Harwood, Doug

    1987-01-01

    Describes how seminar work can be structured to help students develop skills of critical thinking and expression when discussing controversial issues in their chosen subject. Particular emphasis is given to methods of organizing instructional materials and appropriate roles for seminar leaders. The debate surrounding the existence of a prehistoric…

  6. Advertising Theory and Practice.

    Science.gov (United States)

    Sandage, C. H.; Fryburger, Vernon

    The social and economic functions of advertising, its role in business, how it works, and how it is planned and created are the subject of this textbook. Sections include basic values and functions, background for planning advertising strategy, the advertising message, advertising media, testing advertising effectiveness, and the advertising…

  7. Fifteenth Arctic and Marine Oilspill Program technical seminar

    Energy Technology Data Exchange (ETDEWEB)

    1992-01-01

    At a seminar focusing on Arctic and marine oil spills, papers were presented on the behavior and fate of spilled oil, assessment of oil spill damage and risk, spill response initiatives, research and experimentation in oil spills, spill contingency planning, remote sensing, oil spill countermeasures, in-situ burning, bioremediation, biological effects of spills, and shoreline cleanup. Separate abstracts have been prepared for 57 papers from this seminar.

  8. The Effects of the Use of English in Polish Product Advertisements: Implications for English for Business Purposes

    Science.gov (United States)

    Planken, Brigitte; van Meurs, Frank; Radlinska, Ania

    2010-01-01

    English has come to be widely used for the specific purpose of advertising to reach international target groups in various countries. However, few studies to date have investigated the use--and effects of--English in advertising in Eastern European countries. This study investigated the effect of English in advertisements from Polish glossy…

  9. Modeling Newspaper Advertising

    Science.gov (United States)

    Harper, Joseph; And Others

    1978-01-01

    Presents a mathematical model for simulating a newspaper financial system. Includes the effects of advertising and circulation for predicting advertising linage as a function of population, income, and advertising rate. (RL)

  10. Retrievability of high level waste and spent nuclear fuel. Proceedings of an international seminar

    International Nuclear Information System (INIS)

    2000-12-01

    The possibility of retrieving spent nuclear fuel or reprocessing high-level radioactive wastes placed in geological repositories is an issue that has attracted increased attention during the past few years, not only among technical experts but also among politicians at different levels, environmental organisations and other interested representatives of the public. This publication contains the presented invited papers, an edited record of the discussions and some concluding remarks. The seminar addressed a wide range of aspects of retrievability including technical options; public acceptance; ethical aspects; long term monitoring and cost considerations; safety and regulatory aspects. Each of the presented papers was indexed separately

  11. Retrievability of high level waste and spent nuclear fuel. Proceedings of an international seminar

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    2000-12-01

    The possibility of retrieving spent nuclear fuel or reprocessing high-level radioactive wastes placed in geological repositories is an issue that has attracted increased attention during the past few years, not only among technical experts but also among politicians at different levels, environmental organisations and other interested representatives of the public. This publication contains the presented invited papers, an edited record of the discussions and some concluding remarks. The seminar addressed a wide range of aspects of retrievability including technical options; public acceptance; ethical aspects; long term monitoring and cost considerations; safety and regulatory aspects. Each of the presented papers was indexed separately.

  12. International Geneva comes to CERN

    CERN Multimedia

    Antonella Del Rosso

    2015-01-01

    To strengthen even more its links with the United Nations and the world of multilateral diplomacy, CERN is launching a new series of seminars aiming to introduce other international organisations to CERN’s internal audience. The Director-General of the United Nations Office at Geneva (UNOG) will lead the way with a seminar on 20 February. You are all invited to take part.   Although everybody knows where the Palais des Nations is, not everybody has visited it and even fewer people know about the complex mechanisms that make the UN work. On 20 February, Mr Michael Møller, Acting Director-General of UNOG, will discuss the topics that the international organisation par excellence deals with every day, its relationship with the headquarters in New York and the challenges that lie ahead, as well as the cooperation between UNOG and CERN. Since 2010, CERN has considerably strengthened its relationships with the other international organisations in Geneva and beyond. Cooperation Ag...

  13. Proceedings of the third JAERI-KAERI joint seminar on post irradiation examination technology

    International Nuclear Information System (INIS)

    1999-09-01

    Between the Department of JMTR of the Japan Atomic Energy Research Institute (JAERI) and the Nuclear Fuel Cycle Research Group of the Korea Atomic Energy Research Institute (KAERI), it has been periodically carried out the collaboration on technical information exchange by specialists and scientists, under the Arrangement of the Implementation of Cooperative Research Program in the Field of Peaceful Uses of Nuclear between JAERI and KAERI. And JAERI-KAERI joint seminar has been held every three years. The 1st and 2nd JAERI-KAERI Joint Seminars were held in November 1992 at JAERI and in September 1995 at KAERI, respectively. The 3rd JAERI-KAERI Joint Seminar was held on 25 and 26 March, 1999 at the Oarai Research Establishment of JAERI. In this seminar, total participants of 84 were joined from JAERI, KAERI, Hanyang University, Japan Nuclear Cycle Development Institute, Oarai Branch of Institute for Materials Research (IMR) of Tohoku University, Nippon Nuclear Fuel Development Co., Ltd., Nuclear Development Corporation and others. Contributed presentations were in three sessions; Current status and future perspectives on PIE, PIE techniques and Evaluation of PIE data. Re-assembling technique for JOYO fuel, Nd-YAG laser welding technique, grain boundary analysis using FEG-TEM, lift time estimation of PWR Rod Cluster Control Assembly (RCCA) rodlet and failure analysis of Korea Nuclear Power Plant (KNP) fuel have been widely noticed as topic items on PIE. And some comments from PIE user, were pointed out that the nano-PIE technique, the flexibility to ad-hoc demands on testing space or utilization, and the international collaboration were very important for the next generation's PIE. The 34 of the present papers are indexed individually. (J.P.N.)

  14. Proceedings of the third JAERI-KAERI joint seminar on post irradiation examination technology

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    1999-09-01

    Between the Department of JMTR of the Japan Atomic Energy Research Institute (JAERI) and the Nuclear Fuel Cycle Research Group of the Korea Atomic Energy Research Institute (KAERI), it has been periodically carried out the collaboration on technical information exchange by specialists and scientists, under the Arrangement of the Implementation of Cooperative Research Program in the Field of Peaceful Uses of Nuclear between JAERI and KAERI. And JAERI-KAERI joint seminar has been held every three years. The 1st and 2nd JAERI-KAERI Joint Seminars were held in November 1992 at JAERI and in September 1995 at KAERI, respectively. The 3rd JAERI-KAERI Joint Seminar was held on 25 and 26 March, 1999 at the Oarai Research Establishment of JAERI. In this seminar, total participants of 84 were joined from JAERI, KAERI, Hanyang University, Japan Nuclear Cycle Development Institute, Oarai Branch of Institute for Materials Research (IMR) of Tohoku University, Nippon Nuclear Fuel Development Co., Ltd., Nuclear Development Corporation and others. Contributed presentations were in three sessions; Current status and future perspectives on PIE, PIE techniques and Evaluation of PIE data. Re-assembling technique for JOYO fuel, Nd-YAG laser welding technique, grain boundary analysis using FEG-TEM, lift time estimation of PWR Rod Cluster Control Assembly (RCCA) rodlet and failure analysis of Korea Nuclear Power Plant (KNP) fuel have been widely noticed as topic items on PIE. And some comments from PIE user, were pointed out that the nano-PIE technique, the flexibility to ad-hoc demands on testing space or utilization, and the international collaboration were very important for the next generation's PIE. The 34 of the present papers are indexed individually. (J.P.N.)

  15. Leftward lighting in advertisements increases advertisement ratings and purchase intention.

    Science.gov (United States)

    Hutchison, Jennifer; Thomas, Nicole A; Elias, Lorin

    2011-07-01

    It has been reliably shown that light is assumed to come from above. There is also some suggestion that light from the left might be preferred. Leftward lighting biases have been observed across various mediums such as paintings, portraits, photographs, and advertisements. As advertisements are used to persuade the public to purchase products, it was of interest to better understand whether leftward lighting would influence future intention to purchase. Participants gave preference ratings for pairs of advertisements with opposing lighting directions. Attitude towards the advertisement and the brand as well as future purchase intention was then rated. Overall, participants indicated that they preferred advertisements with leftward lighting and were more likely to purchase these products in the future than when the same products were lit from the right. Findings are consistent with previously observed leftward lighting biases and suggest that advertisements with a leftward lighting bias might be more effective.

  16. Redefining "child-directed advertising" to reduce unhealthy television food advertising.

    Science.gov (United States)

    Harris, Jennifer L; Sarda, Vishnudas; Schwartz, Marlene B; Brownell, Kelly D

    2013-04-01

    Food and beverage companies have pledged to reduce unhealthy marketing to children through the Children's Food and Beverage Advertising Initiative (CFBAI). However, public health experts question the initiative's effectiveness because pledges apply to only some types of marketing. For instance, the CFBAI covers only TV advertising that is "child-directed," defined as advertising during programs for which children make up 35% or more of the viewing audience. To quantify the proportion of food and beverage TV advertisements (ads) viewed by children that is covered by current CFBAI pledges and examine the potential impact of broader definitions of child-directed advertising. Nielsen data were used to quantify percentages of children (aged 2-11 years) in the audience (i.e., child-audience share), as well as absolute numbers of child viewers, for all national TV programs in 2009. Nielsen advertising data provided the number of food and beverage ads viewed by preschoolers (aged 2-5 years); older children (aged 6-11 years); and adults (aged 18-49 years) during programs with various child-audience compositions. Data were collected in 2010 and analyzed in 2011. Just 45%-48% of food ads viewed by children met current CFBAI definitions of child-directed advertising. Expanding this definition to include advertising during programs with a child-audience share of 20% or higher and/or 100,000 or more child viewers would cover 70%-71% of food advertising seen by children but just one third of ads seen by adults. Children viewed an estimated 35% fewer food ads during TV programs with a high child-audience share (≥50%) in 2009 compared with 2004. However, ensuring that nutrition standards apply to the majority of food ads viewed by children requires broader definitions of child-directed advertising. Copyright © 2013 American Journal of Preventive Medicine. Published by Elsevier Inc. All rights reserved.

  17. [A seminar for thinking?].

    Science.gov (United States)

    Touzet, Patrick

    2014-01-01

    The sociopolitical context in which we carry out our caregiving profession influences our methods of working. In our world marked by rationalism, thinking about care, in the framework of a seminar, is a way of engaging ourselves and of not simply becoming a functionary of care.

  18. Attitude toward Advertising in General and Attitude toward a Specific Type of Advertising – A First Empirical Approach

    Directory of Open Access Journals (Sweden)

    Dianoux Christian

    2014-03-01

    Full Text Available The paper examines based on international research the differences between results of studies focused on consumers’ attitude toward advertising. The aim of this paper is to show that it is possible to find situations where the influence of attitudes towards specific ads in general (ASG on attitudes toward advertising (Aad can be observed and also it is possible to find no influence of attitudes toward ads in general (AG on Aad. The paper shows that the problem comes from the definition of AG. The experiments described in this paper detect attitudinal differences toward advertising in general among studied nations depending on the type of advertising. The research encompasses respondents from three countries with different economic and cultural backgrounds (Germany, Ukraine and USA. The data were collected based on a quantitative survey and experiment among university students. The results show that the concept of AG is in some cases too broad. Differences between AG were confirmed between Ukraine and other countries. The respondents from Germany are according to AG more pessimistic and the respondents from the USA are more optimistic. This disparity was explained by a significant difference in Orthodox and Atheist religion compared to the other religions.

  19. Scientific writing seminar for early-stage investigators in substance abuse research.

    Science.gov (United States)

    Guydish, Joseph; Masson, Carmen; Flentje, Annesa; Shopshire, Michael; Sorensen, James L

    2016-01-01

    There is little information on how to increase the scientific writing productivity of early-stage investigators in the addictions field. A scientific writing seminar is presented in this article, aiming to encourage manuscript writing and dissemination of addiction research, and outcomes are reported for 14 years of the seminar. In 14 years, there were 113 postdoctoral fellow enrollments in a 6-month writing seminar. Records of submission and publication rates of manuscripts were collected for 14 cohorts. Of the 113 participant enrollments, 97 (86%) submitted a manuscript for publication, and 87 participants (77%) published their manuscript. A scientific writing seminar may benefit writing productivity, but more research is needed to compare this training model with other existing models.

  20. Preparation for retirement seminar

    CERN Multimedia

    HR Department

    2010-01-01

    (Health insurance and wealth and succession planning) During the preparation for retirement seminar in November 2009, the sessions on health insurance in Switzerland and in France unfortunately had to be postponed. Participants in the seminar also expressed interest in an information session on “How to manage your wealth and organize your succession”. The sessions on health insurance will be held on 16 March 2010 and those on managing wealth and succession on 18 March 2010. Programme for Tuesday 16 March 2010 (TH Theory Conference Room, Building 4/3-006): 09:00 Health insurance in Switzerland by Mr. Sandro Breitenstein, Service de l'Assurance Maladie du Canton de Genève 10:00 Coffee break 10:20 Health insurance in France by Mr. Dominique Curtiaud, Caisse Primaire d'Assurance Maladie de l'Ain Programme for Thursday 18 March 2010 (TH Theory Conference Room, Building 4/3-006): 09:00 How to manage your wealth and organize your succession in Switzerland by Mr. Jean-Marc W...

  1. Point-of-sale tobacco advertising in Beirut, Lebanon following a national advertising ban.

    Science.gov (United States)

    Salloum, Ramzi G; Nakkash, Rima T; Myers, Allison E; Wood, Kathryn A; Ribisl, Kurt M

    2013-06-03

    The objective of this study was to conduct an audit of point-of-sale (POS) tobacco advertising and assess compliance with an advertising ban in a large district of Beirut, Lebanon. The audit was conducted 3 months following the ban on tobacco advertising. Trained students observed all tobacco retail outlets (n = 100) and entered data into a web-based form using iPad(®) technology. Presence of tobacco advertisements was assessed to determine compliance with the national advertising ban. Among the 100 tobacco retail outlets, 62% had tobacco advertisements, including 7% with a tobacco brand logo as part of the main exterior store sign. POS tobacco advertising is widespread in Beirut despite the national advertising ban. These findings point to an urgent need for the enforcement of the advertisement ban with tobacco retail outlets in Lebanon.

  2. AN ADVERTISING OLIGOPOLY

    Directory of Open Access Journals (Sweden)

    Alina Irina GHIRVU

    2013-12-01

    Full Text Available This paper proposes a model of advertising competition based on the Cournot oligopoly model using a dynamic system, the equilibrium points of which can be determined analytically. We consider several cases for explaining the way in which firms will adapt their own advertising volume, depending on the number and the advertising volume of their competitors, in the context of an online video game used for advertising purposes. The dynamic setup is given by online Internet connection that allows interaction and communication and the high level of technology that permits nowadays real-time advertising insertions.

  3. Newspaper vs. online advertising: Is there a niche for newspapers in modern advertising markets?

    OpenAIRE

    Lindstädt, Nadine; Budzinski, Oliver

    2011-01-01

    Newspapers have experienced declining circulation figures and declining advertising revenues for several years. In particular, declining advertising figures put a threat on newspapers – this is especially severe in the US where 73% of their revenues are generated through advertising. On the advertising side many companies have expanded their advertising expenditure towards online. Consequently, there are concerns about online advertising substituting newspaper advertising – in the same way as...

  4. Advertising Through Social Media : Advertising plan for a hotel

    OpenAIRE

    Verbrugghe, Yann

    2013-01-01

    This thesis was written in order to develop advertising for the manor hotel Karolineburg, located in Kajaani, Finland, by using a social network as advertising media. This work also had for goal to show the possibility of social advertising and the benefits it can bring along. According to the situation of the company, findings and results revealed positive aspects of the work done.

  5. The effect of search condition and advertising type on visual attention to Internet advertising.

    Science.gov (United States)

    Kim, Gho; Lee, Jang-Han

    2011-05-01

    This research was conducted to examine the level of consumers' visual attention to Internet advertising. It was predicted that consumers' search type would influence visual attention to advertising. Specifically, it was predicted that more attention to advertising would be attracted in the exploratory search condition than in the goal-directed search condition. It was also predicted that there would be a difference in visual attention depending on the advertisement type (advertising type: text vs. pictorial advertising). An eye tracker was used for measurement. Results revealed that search condition and advertising type influenced advertising effectiveness.

  6. Proceedings of the seminar on Leak-Before-Break: Progress in regulatory policies and supporting research

    International Nuclear Information System (INIS)

    Kashima, K.; Wilkowski, G.M.

    1988-03-01

    The third in a series of international Leak-Before-Break (LBB) Seminars supported in part by the US Nuclear Regulatory Commission was held at TEPCO Hall in the Tokyo Electric Power Company's (TEPCO) Electric Power Museum on May 14 and 15, 1987. The seminar updated the international policies and supporting research on LBB. Attendees included representatives from regulatory agencies, electric utility representatives, fabricators of nuclear power plants, research organizations, and university professors. Regulatory policy was the subject of presentations by Mr. G. Arlotto (US NRC, USA), Dr. H. Schultz (GRS, W. Germany), Dr. P. Milella (ENEA-DISP, Italy), Dr. C. Faidy, P. Jamet, and S. Bhandari (EDF/Septen, CEA/CEN, and Framatome, France), and Mr. T. Fukuzawa (MITI, Japan). Dr. F. Nilsson presented revised nondestructive inspection requirements relative to LBB in Sweden. In addition, several papers on the supporting research programs discussed regulatory policy. Questions following the presentations of the papers focused on the impact of various LBB policies or the impact of research findings. Supporting research programs were reviewed on the first and second day by several participants from the US, Japan, Germany, Canada, Italy, Sweden, England, and France

  7. THE LANGUAGE OF ADVERTISING

    Directory of Open Access Journals (Sweden)

    Anamarija Gjuran-Coha

    2009-01-01

    Full Text Available Advertising has reached new dimensions in incorporating and exploiting patterns of message transmission on certain products and services offered to the market. Therefore, advertising has become the subject of an important multidisciplinary approach, scientific analysis and research. Multiplying the cognition from different domains of human activity along with technical and scientific innovations, the advertisment has become one of the most intense communication codes which are realized in a constant interaction between an individual and the world. In order to be present in consumer's consciousness and subconsciousness, advertising simoulaneously uses our ethical, moral, mental, social communication and other cognition. The word and the language, as important media used in advertising, play an important role. The aim of this study is to analyze the linguistic code of an advertisment and language strategies of advertisers. The objective of linguistic analysis of advertisments is to confirm that the advertisment is a part of multimedial discourse which is not realized its linguistic code, but all other paralinguistic elements are present. The analysis will be carried out on a corpus consisting of advertisments published in daily newspapers from 2000-2002. The linguistic features will be analyzed as well as the relation of linguistic code with other paralinguistic codes used in advertising.

  8. Internal Quality Assurance--Enhancing Quality Culture. ENQA Workshop Report 16

    Science.gov (United States)

    ENQA (European Association for Quality Assurance in Higher Education), 2010

    2010-01-01

    The European Association for Quality Assurance in Higher Education (ENQA), in cooperation with the Quality Assurance Agency (QAA, UK), organised a seminar on theme "Internal Quality Assurance--Enhancing quality culture" which was held on 8-9 June, 2010 in London, United Kingdom. The seminar marked the fourth annual meeting of the ENQA…

  9. Advertising Content

    OpenAIRE

    Simon P. Anderson; Régis Renault

    2002-01-01

    Empirical evidence suggests that most advertisements contain little direct informa- tion. Many do not mention prices. We analyze a firm'ss choice of advertising content and the information disclosed to consumers. A firm advertises only product informa- tion, price information, or both; and prefers to convey only limited product information if possible. Extending the "persuasion" game, we show that quality information takes precedence over price information and horizontal product information.T...

  10. Optimal Attorney Advertising

    OpenAIRE

    Michael P. Stone

    2010-01-01

    Attorney advertising routinely targets tort victims. In this paper, a theoretical model is developed which incorporates advertising intensity, litigation costs, and an endogenous number of lawsuits. Since advertising induces victims to bring suit, it increases the level of injurer care. However, litigation costs are also incurred. At the optimum, the marginal benefit of deterrence equals the sum of the marginal costs of litigation and advertising. It is shown that even though blanket prohibit...

  11. Cross-cultural advertising

    OpenAIRE

    Пурчельянова, Н. Ю.

    2011-01-01

    The essence of successful advertising is to convince people that a product is meant for them. By purchasing it, they will receive some benefit (lifestyle, status, convenience, etc.). However, when an advertising campaign is taken abroad different values as to what enhances status or gives convenience exist. These differences make the original advertising campaign defunct. It is therefore critical to any cross cultural advertising campaign that an understanding of a particular culture is acqui...

  12. Proceedings of national seminar neutron activation analysis

    International Nuclear Information System (INIS)

    Agus Taftazani; Muhayatun Santoso; Budi Haryanto; Khatarina Oginawati

    2010-11-01

    Proceedings of national seminar neutron activation analysis in 2010 with the theme of the Role of Nuclear Analytical Techniques in the Field of Environment, Health and Industry. The seminar was organized by Indonesians Neutron Activation Analysis and BATAN Forum. These proceedings contain the result of environmental research in BATAN, universities and institutions associated with the application on neutron activation analysis technique. The purpose of these proceedings was as a useful source of information to spur research and development of activation analysis applications in various fields for the Indonesian welfare. There are 40 articles. (PPIKSN).

  13. Proceedings of the nuclear safety seminar, 2011

    International Nuclear Information System (INIS)

    Amin S Zarkasih; Dhandang P; Rohadi A; Djarwani; Santoso; Abdul Waris; Zaki Su'ud; Sihana; Heryudo Kusumo; Yusri Heni; Yus Rusdian; Judi Pramono; Amil Mardha

    2011-06-01

    The Proceedings of the nuclear safety seminar by Nuclear Energy Regulatory Agency with the theme of strengthening in nuclear safety control, nuclear security and nuclear safeguard to Introduction of Nuclear Power Plant (NPP) in Indonesia held on Jakarta 27-28 June 2011. The seminar is an annual routine activities which organized by Nuclear Energy Regulatory Agency (BAPETEN) as an exchange for information from scientists and researchers for using nuclear technology. The proceeding consist of 4 articles from keynotes’ speaker and 39 articles from BAPETEN, BATAN and outside participants. (PPIKSN)

  14. Proceedings of Sixth National Seminar of Waste Management Technology

    International Nuclear Information System (INIS)

    Sucipta; Zainus Salimin; Lubis, Erwansyah; Herlan Martono; Aisyah; Syahrir; Erini Yuwatini; Thamzil Las; Kusnanto

    2008-06-01

    The sixth proceedings of the seminar on technology of waste management held by National Nuclear Energy Agency on June 24, 2007. The aim of seminar is to increase strengthening of radioactive waste management infrastructure to support a success in nuclear energy program in Indonesia. The proceedings consist of 32 articles from researcher of BATAN and outside BATAN. (PPIKSN)

  15. First-Year Seminar Faculty: Recruitment, Supports, Motivators, and Challenges

    Science.gov (United States)

    Sobel, Karen

    2018-01-01

    The majority of universities and four-year colleges in the USA currently offer first-year seminars in at least one format. These programs often pride themselves in recruiting from among their institutions' best teachers to lead the seminars. In reality, this process of recruitment to teach in the program, as well as retention of faculty members…

  16. Misleading Advertising in Duopoly

    OpenAIRE

    Keisuke Hattori; Keisaku Higashida

    2011-01-01

    This paper builds a model of strategic misleading advertising in duopolistic markets with horizontal product differentiation and advertising externality between firms. We investigate the effects of regulating misinformation on market competition, behaviour of firms, and social welfare. We show that the degree of advertising externality and the magnitude of advertising costs are crucial for determining the welfare effects of several regulations, including prohibiting misleading advertising, ed...

  17. Community Resources for International Trade Education.

    Science.gov (United States)

    Blanco, Virgil H.; Channing, Rose M.

    1985-01-01

    Describes Middlesex Community College's involvement in education and training programs aimed at encouraging local business involvement in international trade and the activities of its National Resource for International Trade Education (e.g., information dissemination; consulting services; seminars and workshops; a speakers bank; research; staff…

  18. 4th ASEM Seminar on Knowledge Management to Enhance Nuclear Safety

    International Nuclear Information System (INIS)

    Castello, F.; Reyes, A. de los; Sobari, M. P. Mohd; Istiyanto, J. E.; Faross, P.; Delarosa, A.

    2016-01-01

    Full text: The 4th Asia-Europe Meeting (ASEM) Seminar on Nuclear Safety was convened in Madrid, Spain on 29th–30th October 2015, hosted by the Spanish Nuclear Safety Council. The seminar’s theme was “Knowledge management to enhance nuclear safety”, which aimed to continue discussing on nuclear safety to foster Asia-Europe capacity-building and cooperation in nuclear safety. The seminar was attended by representatives from national governments, nuclear regulators, energy companies, radiation protection and nuclear safety authorities, research institutes and universities. According to such model, proposed by the IAEA, the national capacity building requires an integrated approach based on four pillars: human resources development, education and training, knowledge management and knowledge networking. In this context, Nuclear Knowledge Management (KM) has become a high priority in many countries and international organizations and it has been taken into account to develop and implement specific strategies in ensuring safe and sustainable operation of nuclear facilities. At national level, a sustainable approach should include the necessary Nuclear Knowledge Management actions to ensure that every actor having a significant role in the national nuclear programmes infrastructure acquires, preserves and improves its corporate and individual knowledge. (author

  19. The Evolution Of Romanian Advertising Agencies Seen By Professional

    Directory of Open Access Journals (Sweden)

    Mădălina Moraru (Buga

    2013-12-01

    Full Text Available This paper aims to present the opinions of Romanian advertisers on the local industry from two viewpoints: the evolution of advertising after 1990 with regards to brand development, and the attempt of advertising agencies to balance change and stability during the economic crisis. Regarding the first aspect, the study emphasizes the way the Romanian market has developed in terms of local and global brands, revealing the most successful brands and campaigns delivered by the local industry and the significance of local brands to advertising professionals. On the ex-communist and new-democratic background, this paper seeks to reveal the way the Romanian identity has been conveyed in advertising in the last 20 years, based on professionals’ experience. In this respect, this article focuses on Romanian brands history after 1990, considering that local economy and capitalism changed consumers’ mentality and needs. It was a time of transition, but the best moment for developing old brands and branding local products, whose image did not even exist before. In terms of strategy, this research shows great interest for this process of surviving and saving domestic brands, not only by adjusting their values to the new-democratic world. The evolution of Romanian advertising is also deeply connected to its identity on the European market, especially to being recognized as a re-born industry after the Communist Era. Regarding the second issue of the present research, the study attempts to uncover whether the internal organization of advertising agencies progressively changed in order to more effectively cater to client needs.

  20. Consumers’ Attitude Towards Advertising Audit As Marketing Communication Tool: Advertising Ethics

    Directory of Open Access Journals (Sweden)

    Selma KARABAŞ

    2013-06-01

    Full Text Available One of the methods used by companies, which want to forest all the arrivals, is use effective advertisements aiming to bring out the properties of the product. Advertisement on consumers’ behaviors is one of the effective methods in creating demand for the product. It is a tool used in order to be distinguished in all respects of competition becoming widespread day by day. This study discusses advertisement ethics especially the ads on TV. Advertisement, by its nature, may have a have a misleading hidden character and cause unfair competition. The approach developed by consumers against such kinds of advertisements has been studied via data obtained by survey method. Consumers’ opinions on advertisement ethics were taken via Likert scale. The methods used for evaluating these surveys are Kolmogorov Smirnov test and One-Sample t-test.

  1. Interaction and Collective Movement Processing : Report from Dagstuhl Seminar 14132

    NARCIS (Netherlands)

    2014-01-01

    This report documents the program and the outcomes of Dagstuhl Seminar 14132 “Interaction and Collective Movement Processing”. This seminar brought together a group of 30 scientists with varied backgrounds, but with a shared interest in computations involved in the processing of moving entity data,

  2. False Advertising

    OpenAIRE

    Rhodes, Andrew; Wilson, Chris M

    2016-01-01

    There is widespread evidence that some firms use false advertising to overstate the value of their products. We consider a model in which a policymaker is able to punish such false claims. We characterize an equilibrium where false advertising actively influences rational buyers, and analyze the effects of policy under different welfare objectives. We establish precise conditions where policy optimally permits a positive level of false advertising, and show how these conditions vary intuitive...

  3. AN ADVERTISING OLIGOPOLY

    OpenAIRE

    Alina Irina GHIRVU

    2013-01-01

    This paper proposes a model of advertising competition based on the Cournot oligopoly model using a dynamic system, the equilibrium points of which can be determined analytically. We consider several cases for explaining the way in which firms will adapt their own advertising volume, depending on the number and the advertising volume of their competitors, in the context of an online video game used for advertising purposes. The dynamic setup is given by online Internet connection ...

  4. [Inefficacy of self-regulation of alcohol advertisements: a systematic review of the literature].

    Science.gov (United States)

    Vendrame, Alan; Pinsky, Ilana

    2011-06-01

    The most recent scientific literature indicates that alcohol advertising influences behavior, particularly early and higher alcohol consumption by children and adolescents. From a public health perspective, alcohol advertising should be restricted. In many countries, as well as in Brazil, limits to alcohol advertising are established by industry self-regulation (e.g. controlled by the advertising community itself). We examined in this review all articles on the subject of industry self-regulation of alcohol advertising published in the international literature. A systematic literature review was conducted on articles investigating the effectiveness of self-regulation of alcohol advertisings. The search was conducted in Medline, SciELO, Camy and Google Scholar, between the years of 1991 and 2010. In addition, the "snowball" technique for the indication of the main authors on the subject was employed. From the articles found, 11 focused on the subject discussed here. The set of articles obtained indicates that industry self-regulation of alcohol advertising does not show evidence of efficacy. In other words, such a regulation does not prevent, for instance, alcohol advertising directed at children and adolescents. Further measures should be considered for the control and the broadcast of alcohol advertising, such as independent monitoring, legal control.

  5. Differences in the Volume of Pharmaceutical Advertisements between Print General Medical Journals

    Science.gov (United States)

    Gettings, Jennifer; O'Neill, Braden; Chokshi, Dave A.; Colbert, James A.; Gill, Peter; Lebovic, Gerald; Lexchin, Joel; Persaud, Navindra

    2014-01-01

    Background Pharmaceutical advertisements have been argued to provide revenue that medical journals require but they are intended to alter prescribing behaviour and they are known to include low quality information. We determined whether a difference exists in the current level of pharmaceutical advertising in print general medical journals, and we estimated the revenue generated from print pharmaceutical advertising. Methods Six print general medical journals in Canada, the United States, and the United Kingdom were sampled between 2007 and 2012. The number of advertisements and other journal content in selected issues of the Canadian Medical Association Journal (CMAJ), Canadian Family Physician (CFP), Journal of the American Medical Association (JAMA), New England Journal of Medicine (NEJM), British Medical Journal (BMJ), and Lancet were determined. Revenue gained from pharmaceutical advertising was estimated using each journal's 2013 advertising price list. Findings The two Canadian journals sampled (CMAJ, CFP) contained five times more advertisements than the two American journals (JAMA, NEJM), and two British journals (BMJ, Lancet) (padvertisements ranged from £0.025 million (for Lancet) to £3.8 million (for JAMA). The cost savings due to revenue from pharmaceutical advertising to each individual subscriber ranged from £0.02 (for Lancet) to £3.56 (for CFP) per issue. Conclusion The volume of pharmaceutical advertisements differs between general medical journals, with the two Canadian journals sampled containing the most advertisements. International and temporal variations suggest that there is an opportunity for all general medical journals to reduce the number of pharmaceutical advertisements, explore other sources of revenue, and increase transparency regarding sources of revenue. PMID:24416286

  6. Differences in the volume of pharmaceutical advertisements between print general medical journals.

    Science.gov (United States)

    Gettings, Jennifer; O'Neill, Braden; Chokshi, Dave A; Colbert, James A; Gill, Peter; Lebovic, Gerald; Lexchin, Joel; Persaud, Navindra

    2014-01-01

    Pharmaceutical advertisements have been argued to provide revenue that medical journals require but they are intended to alter prescribing behaviour and they are known to include low quality information. We determined whether a difference exists in the current level of pharmaceutical advertising in print general medical journals, and we estimated the revenue generated from print pharmaceutical advertising. Six print general medical journals in Canada, the United States, and the United Kingdom were sampled between 2007 and 2012. The number of advertisements and other journal content in selected issues of the Canadian Medical Association Journal (CMAJ), Canadian Family Physician (CFP), Journal of the American Medical Association (JAMA), New England Journal of Medicine (NEJM), British Medical Journal (BMJ), and Lancet were determined. Revenue gained from pharmaceutical advertising was estimated using each journal's 2013 advertising price list. The two Canadian journals sampled (CMAJ, CFP) contained five times more advertisements than the two American journals (JAMA, NEJM), and two British journals (BMJ, Lancet) (padvertisements ranged from £0.025 million (for Lancet) to £3.8 million (for JAMA). The cost savings due to revenue from pharmaceutical advertising to each individual subscriber ranged from £0.02 (for Lancet) to £3.56 (for CFP) per issue. The volume of pharmaceutical advertisements differs between general medical journals, with the two Canadian journals sampled containing the most advertisements. International and temporal variations suggest that there is an opportunity for all general medical journals to reduce the number of pharmaceutical advertisements, explore other sources of revenue, and increase transparency regarding sources of revenue.

  7. Research advertising exposure in colleges

    OpenAIRE

    Išoraitė, Margarita

    2013-01-01

    This article analyses the concept of advertising and the theoretical aspect of advertising strategy. Advertising can be defined as various means of dissemination of information on goods and services, promoting their use to potential users impersonally. Advertising strategies for selecting the location of a typical advertising plan diagram can be defined as decisions related to the target audience coverage, creative advertising message strategy selection and dissemination of the advertising st...

  8. Young Geophysicists: `Know How' Tips to Nourish Them from Lectures and Seminars to Field Work and Conferences (Geology and Geophysics Department, Novosibirsk State University, GGD, NSU).

    Science.gov (United States)

    Rakhmenkulova, I. F.

    2016-12-01

    How to nourish young brilliant geophysicists? Here are the tips: We teach them as physicists (at the Department of Physics, together with students majoring in physics). Students have special facilities in field work, using most modern geophysical equipment. They can participate in real projects on applied geophysics during their studies. They attend special seminars and conferences for both young professionals and full-fledged scientists. Their English Language Program is focused on geophysical terminology. There are four specialties at Geology and Geophysics Department of Novosibirsk State University: Geophysics, Geochemistry, Geology, and Geochemistry of Oil and Gas. However, the curriculum for geophysicists is absolutely different from other specialties. Mathematics, physics and laboratory work are given at the Department of Physics (together with students majoring in physics). All the necessary geological subjects are also studied (including field work). During all period of their study the students work part time at many geophysical institutions. The equipment is both traditional and most modern, created at the Institute of Oil and Gas Geophysics. The students present the result of their field work and laboratory experiments in many seminars and conferences. For example, there is a traditional annual conference in Shira, Khakassia, for young professionals. Every year the Seminar in Geodynamics, Geophysics and Geomechanics is held in the Altay Mountains (Denisova Cave Camp). This Seminar was organized by the late Sergey Goldin, the Director of the Institute of Geophysics, the Head of the Chair of Geophysics, a Member of the Russian Academy of Sciences. In July 2016 this Seminar was devoted to 80's birth anniversary of Sergey Goldin. Several students of geophysics presented the results of their work there. Next year the seminar is supposed to be international. A special attention is given to the English course lasting for 5 years. The students learn general

  9. Perceived Creativity in an International Context

    DEFF Research Database (Denmark)

    Schuster, Gerd; Hammer, Jens; Brem, Alexander

    2014-01-01

    Based on the influence of personal, cultural and gender differences, this article deals with the perception of creative images in light of their increasing importance for successful advertising campaigns. The authors conduct a literature review of relevant material on advertising creativity...... with an international perspective. The study will present results of a survey given to international students and young professionals with a cultural background from more than 35 countries. Results indicate that culture has an influence on the perception of advertising creativity, while cultures with a high level...

  10. Proceedings of the Seminar on the Development of Nuclear Instrumentation Technology and Engineering

    International Nuclear Information System (INIS)

    Utaja; Setyanto; Suryanto; Martono, Herlan; Kristejo; Pribadi, Rukmono

    2003-01-01

    Proceedings of the Seminar on the Development of Nuclear Instrumentation Technology Engineering,all aspects of result research activity report that have been presented in Seminar of Development and Engineering on Medicine Industry and Environment was held on May 20, 2003. The Seminar encompass Instrumentation : Reactor Control, Industry, Medicine and based on Nuclear Instrumentation and Application, software relevant to Nuclear Engineering . The purpose of this seminar be able to information exchange among research walkers in National Nuclear Energy Agency. There are 20 papers which have separated Index

  11. Proceedings of the research conference on post-accident waste management safety (RCWM2016) and the technical seminar on safety research for radioactive waste storage

    International Nuclear Information System (INIS)

    Motooka, Takafumi; Yamagishi, Isao

    2017-03-01

    Collaborative Laboratories for Advanced Decommissioning Science (CLADS) is responsible to promote international cooperation in the R and D activities on the decommissioning of Fukushima Daiichi Nuclear Power Station and to develop the necessary human resources. CLADS held the Research Conference on Post-accident Waste Management Safety (RCWM2016) on 7th November, 2016 and the Technical Seminar on Safety Research for Radioactive Waste Storage on 8th November, 2016. This report compiles the abstracts and the presentation materials in the above conference and seminar. (author)

  12. Medication advertising in Brazil. Can it be regulated?

    Science.gov (United States)

    Nascimento, Alvaro César

    2009-01-01

    The regulation of medication advertising in Brazil has four weak points. Inspection and punishment of irregularities is carried out a posteriori to the infraction being committed (when the population has already been exposed to a sanitary risk). The fines charged by the Brazilian Sanitary Surveillance Agency (Anvisa) have a derisory value compared to investments in advertising. There is no mechanism that prevents fines from being transferred to prices. The phrase 'If symptoms persist, consult your doctor', rather than warning about the risks of self-medication, encourages using at least the first medication without a prescription, advising a visit to the doctor only if symptoms persist. Anvisa data and academic studies reveal that 90% to 100% of advertising shown in the media contains irregularities. Thus, the Anvisa Collegiate Board of Directors Resolution 102/2000, which seeks to regulate the sector, makes up a system that benefits the infractor and keeps the population at risk. This work analyses alternative regulation, looking at advertising's previous compliance statute through the surveillance system; it studies international statutes and proposes an alteration in the structure of the current model, inserting the logic of sanitary risk prevention.

  13. Do television food advertisements portray advertised foods in a 'healthy' food context?

    Science.gov (United States)

    Adams, Jean; Tyrrell, Rachel; White, Martin

    2011-03-01

    Exposure to food promotion influences food preferences and diet. As food advertisements tend to promote 'less healthy' products, food advertising probably plays some role in the 'obesity epidemic'. Amid calls for increased regulation, food manufacturers are beginning to engage in a variety of health-promoting marketing initiatives. Positioning products in the context of a 'healthy', balanced diet in television advertisements is one such initiative. We explored whether the wider food context in which foods are advertised on television are 'healthier' than the advertised foods themselves. All foods shown in food advertisements broadcast during 1 week on one commercial UK channel were identified and classified as 'primary' (i.e. the focus of advertisements) or 'incidental'. The nutritional content of all foods was determined and that of primary and incidental foods were compared. Almost two-thirds of food advertisements did not include any incidental foods. When a wider food context was present, this tended to be 'healthier' than the primary foods that were the focus of food advertisements - particularly in terms of the food groups represented. It is not yet clear what effect this may have on consumers' perceptions and behaviour, and whether or not this practice should be encouraged or discouraged from a public health perspective.

  14. Differences in the volume of pharmaceutical advertisements between print general medical journals.

    Directory of Open Access Journals (Sweden)

    Jennifer Gettings

    Full Text Available BACKGROUND: Pharmaceutical advertisements have been argued to provide revenue that medical journals require but they are intended to alter prescribing behaviour and they are known to include low quality information. We determined whether a difference exists in the current level of pharmaceutical advertising in print general medical journals, and we estimated the revenue generated from print pharmaceutical advertising. METHODS: Six print general medical journals in Canada, the United States, and the United Kingdom were sampled between 2007 and 2012. The number of advertisements and other journal content in selected issues of the Canadian Medical Association Journal (CMAJ, Canadian Family Physician (CFP, Journal of the American Medical Association (JAMA, New England Journal of Medicine (NEJM, British Medical Journal (BMJ, and Lancet were determined. Revenue gained from pharmaceutical advertising was estimated using each journal's 2013 advertising price list. FINDINGS: The two Canadian journals sampled (CMAJ, CFP contained five times more advertisements than the two American journals (JAMA, NEJM, and two British journals (BMJ, Lancet (p<0.0001. The estimated annual revenue from pharmaceutical advertisements ranged from £0.025 million (for Lancet to £3.8 million (for JAMA. The cost savings due to revenue from pharmaceutical advertising to each individual subscriber ranged from £0.02 (for Lancet to £3.56 (for CFP per issue. CONCLUSION: The volume of pharmaceutical advertisements differs between general medical journals, with the two Canadian journals sampled containing the most advertisements. International and temporal variations suggest that there is an opportunity for all general medical journals to reduce the number of pharmaceutical advertisements, explore other sources of revenue, and increase transparency regarding sources of revenue.

  15. Proceedings of the Twenty Second Nordic Seminar on Computational Mechanics

    DEFF Research Database (Denmark)

    This book contains the proceedings of the Twenty Second Nordic Seminar on Computational Mechanics (NSCM22), taking event 22-23 October 2009 at Aalborg University, Denmark. The papers presented at the Optimization Seminar in Honour of Niels Olhoff, held 21 October 2009 at Aalborg University, Denmark...

  16. Technical Training seminar: Texas Instruments

    CERN Multimedia

    2006-01-01

    Monday 6 November TECHNICAL TRAINING SEMINAR 14:00 to 17:30 - Training Centre Auditorium (bldg. 593) Texas Instruments Technical Seminar Michael Scholtholt, Field Application Engineer / TEXAS INSTRUMENTS (US, D, CH) POWER - A short approach to Texas Instruments power products Voltage mode vs. current mode control Differentiating DC/DC converters by analyzing control and compensation schemes: line / load regulation, transient response, BOM, board space, ease-of-use Introduction to the SWIFT software FPGA + CPLD power solutions WIRELESS / CHIPCON Decision criteria when choosing a RF platform Introduction to Texas Instruments wireless products: standardized platforms proprietary platforms ( 2.4 GHz / sub 1 GHz) development tools Antenna design: example for 2.4 GHz questions, discussion Industrial partners: Robert Medioni, François Caloz / Spoerle Electronic, CH-1440 Montagny (VD), Switzerland Phone: +41 24 447 0137, email: RMedioni@spoerle.com, http://www.spoerle.com Language: English. Free s...

  17. Exploring Differences in Online Professional Development Seminars with the Community of Inquiry Framework

    Science.gov (United States)

    Fusco, Judi; Haavind, Sarah; Remold, Julie; Schank, Patricia

    2011-01-01

    Four sessions of two professional development seminars were offered to members of an organization. The seminars were voluntary, free of charge, and participants did not receive credit for their attendance. Participation rates and exit survey ratings for the four sessions varied. After the seminars, an analysis using the community of inquiry…

  18. Advertising on the Internet.

    Science.gov (United States)

    Jugenheimer, Donald W.

    1996-01-01

    States that although many advertisers have intentions of utilizing the Internet for advertising, which can provide specific audience targeting and buyer/seller interactivity, few have been successful. Explains advantages and disadvantages of using the Internet for advertising purposes. Cites special problems with Internet advertising and successes…

  19. Sulakultuur. d-Fusion seminar Helsingis = The culture of fusion. d-Fusion seminar in Helsinki / Inga Raukas

    Index Scriptorium Estoniae

    Raukas, Inga, 1967-

    2001-01-01

    Kaasaegsete linnakultuuride sulandumine ja hajumine. Seminar ja videonäitus Finlandia Talos 7.-8. juulini 2001. Seminari korraldanud arhitektuuribüroo Ocean North installatsioone ja Töölö jalgpallistaadioni projekt

  20. NKS/SOS-1 Seminar, 2000-09-25. Risk communication in Oskarshamn

    International Nuclear Information System (INIS)

    Andersson, K.

    2001-04-01

    The report describes presentations and discussions at a seminar held in Oskarshamn on September 25, 2000. The title of the seminar was 'Risk communication in Oskarshamn.' It dealt with issues of importance for the communication about nuclear say within the OKG power company, within the local safety council, between the two organizations and outwards to the public and media. The local safety council consists of elected representatives in the municipal board. The main components in the seminar were 1) results from focus group discussions and questionnaire responses by Britt-Marie Drottz Sjoeberg, 2) elements in communication by Bjoern Wahlstroem, and 3) the journalistic perspective by Katarina Ek. The seminar gave the participants a deeper understanding about local problems in risk communication, generic elements in a communication process and the working conditions for journalists. (au)

  1. Public hearing process for nuclear power plants. Seminar report

    International Nuclear Information System (INIS)

    1979-02-01

    On June 26 and 27, 1978, the Nuclear Regulatory Commission conducted a seminar on the public hearing process for nuclear power plants. The seminar was intended to examine current practices regarding the conduct of public hearings and how these practices related to the statutory intent, to assess whether existing procedures are being followed, and to explore whether administrative or legal changes are warranted. The seminar format allowed exchanges of views among participants in the hearing process and was attended by members of the public, the General Accounting Office, Congressional staffs, NRC, and the nuclear industry. The report contains panel reports on scheduling of public hearings, procedures for Board notification, selection and training of panel members, hearing procedures, and Board functions

  2. [Ethics and transfusion--seminar report].

    Science.gov (United States)

    Hervé, C; Tissot, J-D; Bouësseau, M-C; Pottier, R; Monsellier, M; Garraud, O; Hermine, O; Sannié, T; Cazenave, J-P; Cabaud, J-J; Lefrère, J-J

    2014-05-01

    This paper brings together the abstracts and proceedings of a seminar held on the topic of "ethics and transfusion", October 15, 2013 at the National Institute of Blood Transfusion, Paris. Copyright © 2014. Published by Elsevier SAS.

  3. Seminar on heat pump research and applications: proceedings

    Energy Technology Data Exchange (ETDEWEB)

    Steele, R.V. Jr. (ed.)

    1984-11-01

    This volume is a compilation of papers prepared by speakers at a seminar on heat pumps. The seminar was organized by the Electric Power Research Institute (EPRI) in cooperation with Louisiana Power and Light Company and New Orleans Public Service, Inc. The seminar's purpose was to inform utility managers and engineers of the most recent developments in residential heat pump technology and applications. Statements by invited panelists on the outlook for heat pump technology are also included. The speakers, who represented key organizations in the heat pump area, including utilities, industry associations, manufacturers, independent research institutes, government, and EPRI, addressed the following topics: status of heat pump research and development, heat pump testing and rating; field monitoring of heat pumps; heat pump water heaters; heat pump reliability; and marketing programs for pumps. All papers, total of sixteen have been processed for inclusion in the Energy Data Base.

  4. Texas Instruments Technical Seminar: Power Management and Wireless

    CERN Multimedia

    2006-01-01

    Monday 6 November TECHNICAL TRAINING SEMINAR 14:00 to 17:30 - Training Centre Auditorium (bldg. 593) Texas Instruments Technical Seminar: Power Management and Wireless Michael Scholtholt, Field Application Engineer / TEXAS INSTRUMENTS (US, D, CH) The range of power management products available today offers the possibility to find the best solution for each application. To select the right product it is therefore necessary to understand system requirements, how power supply products work, and where they differentiate. This Technical Training Seminar will also present an overview of how to choose the right RF platform based on markets and applications: nowadays almost everbody has at least one wireless product in use, and this tendency seems to increase significantly. Power Management Voltage mode vs. current mode control Differentiating DC/DC converters by analyzing control and compensation schemes: line / load regulation, transient response, BOM, board space, ease-of-use Introduction to evaluati...

  5. Texas Instruments Technical Seminar: Power Management and Wireless

    CERN Multimedia

    2006-01-01

    Monday 6 November TECHNICAL TRAINING SEMINAR 14:00 to 17:30 - Training Centre Auditorium (bldg. 593) Texas Instruments Technical Seminar: Power Management and Wireless Michael Scholtholt, Field Application Engineer / TEXAS INSTRUMENTS (US, D, CH) The range of power management products available today offers the possibility to find the best solution for each application. To select the right product it is therefore necessary to understand system requirements, how power supply products work, and where they differentiate. This Technical Training Seminar will also present an overview of how to choose the right RF platform based on markets and applications: nowadays almost everbody has at least one wireless product in use, and this tendency seems to increase significantly. Power Management Voltage mode vs. current mode control Differentiating DC/DC converters by analyzing control and compensation schemes: line / load regulation, transient response, BOM, board space, ease-of-use Introduction to evalu...

  6. Nordic Seminar on Waste Problems in Russia

    International Nuclear Information System (INIS)

    Sneve, Malgorzata Karpow

    1999-01-01

    This presentation describes a Nordic seminar held in 1998 that focused on radioactive waste disposal in Northwest Russia and that gave special attention to a repository which planned on Novaya Zemlya. The existing plans originated in a programme formulated by the Russian Federation for the period 1996-2005 and titled The Federal Programme: The Management of Radioactive Waste and Spent Nuclear Fuel - Treatment and Final Disposal. The sea around Novaya Zemlya is important to the fishery industry in both Norway and Russia. And there is great Norwegian concern about the vulnerable Arctic environment. Geological conditions are of course crucial to waste disposal, and according to Russian experts, the permafrost bedrock on Novaya Zemlya will provide added safety. Permafrost is a source of a major complex of uncertainties, but there is Western expertise available that might provide international assessment of the construction plans

  7. The Impact of First-Year Seminars on College Students' Life-Long Learning Orientations

    Science.gov (United States)

    Padgett, Ryan D.; Keup, Jennifer R.; Pascarella, Ernest T.

    2013-01-01

    Using longitudinal data from the Wabash National Study of Liberal Arts Education, this study measured the impact of first-year seminars on college students' life-long learning orientations. The findings suggest that first-year seminars enhance students' life-long learning orientations and that the effect of first-year seminars is mediated through…

  8. INTERNET ADVERTISING: A PRIMER

    OpenAIRE

    Matthew N. O. Sadiku*, Shumon Alam, Sarhan M. Musa

    2017-01-01

    Internet advertising (IA) is using the Internet to market products and services to a large audience. In the current era of Internet commerce, companies have chosen to use Internet advertising and the trend is irreversible. The goal of Internet advertising is to drive customers to your website. Understanding some key concepts of Internet advertising is crucial to creating a strategy that will suit one’s business. This paper provides a brief introduction to Internet or online advertising.

  9. Wearout Effects of Different Advertising Themes: A Dynamic Bayesian Model of the Advertising-Sales Relationship

    OpenAIRE

    Frank M. Bass; Norris Bruce; Sumit Majumdar; B. P. S. Murthi

    2007-01-01

    Models of advertising response implicitly assume that the entire advertising budget is spent on disseminating one message. In practice, managers use different themes of advertising (for example, price advertisements versus product advertisements) and within each theme they employ different versions of an advertisement. In this study, we evaluate the dynamic effects of different themes of advertising that have been employed in a campaign. We develop a model that jointly considers the effects o...

  10. Pun in Beverage Advertisements

    Institute of Scientific and Technical Information of China (English)

    Meng; Yan

    2015-01-01

    Accompanied with the widespread commerce,the advertisement translation unavoidably will be a hot spot again.This paper will discuss usage and translation of pun in the advertisement translation.It will explain the definition of advertisement as well as pun and then give examples about the usage of pun in advertisement.

  11. Pun in Beverage Advertisements

    Institute of Scientific and Technical Information of China (English)

    Technology Sichuan

    2015-01-01

    Accompanied with the widespread commerce,the advertisement translation unavoidably will be a hot spot again. This paper will discuss usage and translation of pun in the advertisement translation.It will explain the definition of advertisement as well as pun and then give examples about the usage of pun in advertisement.

  12. Proceedings of the 2nd seminar of R and D on advanced ORIENT

    International Nuclear Information System (INIS)

    Sasaki, Yuji; Yamagishi, Isao; Ozawa, Masaki

    2009-03-01

    The 2nd Seminar of R and D on advanced ORIENT was held at Ricotte, on November 7th, 2008, Japan Atomic Energy Agency. The first meeting of this seminar was held on Oarai, Ibaraki on May, 2008, and more than fifty participants including related researchers and general public people were attended to this seminar. The second seminar has headed by Nuclear Science and Engineering Directorate, JAEA on Tokai, Ibaraki with 63 participants. Spent nuclear fuel should be recognized not only mass of radioactive elements but also potentially useful materials including platinum metals and rare earth elements. Taking the cooperation with universities related companies and research institutes, into consideration, we aimed at expanding and progressing the basic researches. This report records abstracts and figures submitted from the oral speakers in this seminar. (author)

  13. Advertising to children initiatives have not reduced unhealthy food advertising on Australian television.

    Science.gov (United States)

    Watson, Wendy L; Lau, Vivien; Wellard, Lyndal; Hughes, Clare; Chapman, Kathryn

    2017-12-01

    In response to rising childhood obesity rates, the Australian food industry implemented two initiatives in 2009 to reduce the marketing of unhealthy food to children. This study evaluated the efficacy of these initiatives on the rate of unhealthy food advertising to children on Australian television. The rates of food advertisements on three free-to-air commercial television channels and a youth-oriented digital channel in Sydney, Australia were analysed over 2 weekdays (16 h) and two weekend days (22 h). Advertisements were categorized according to the healthiness of foods advertised (non-core, core, miscellaneous) and signatory status to the food industry advertising initiatives. Total food advertising rates for the three channels increased from 5.5/h in 2011 to 7.3/h in 2015, due to an increase of 0.8/h for both core and miscellaneous foods. The rate of non-core food advertisements in 2015 (3.1/h) was similar to 2011 (3.0/h). The youth-oriented channel had fewer total food advertisements (3.7/h versus 7.3/h) but similar fast-food advertisement rates (1.3/h versus 1.3/h). There was no change in the rate of unhealthy food advertising since 2011, suggesting minimal impact of the current food industry initiatives on reducing children's exposure to unhealthy food advertising. © The Author 2017. Published by Oxford University Press on behalf of Faculty of Public Health. All rights reserved. For permissions, please e-mail: journals.permissions@oup.com

  14. From Advertising to Hyper-advertising: Semiotics, Narrative and Discourse

    OpenAIRE

    Eduardo Yalán-Dongo

    2016-01-01

    Advertising design is a discursive planning that does not only build an identity as brand value or graphic development, but also as Semiotics suggests, it produces a narrative level outlining the advertising story. The use of media, construction of characters, storytelling, organization of advertisement, are all expressions of this narrative level which in turn depends on a “context” or expression process from which they are built. This article aims to identify the different forms of narrativ...

  15. Key Features of Political Advertising as an Independent Type of Advertising Communication

    Directory of Open Access Journals (Sweden)

    Svetlana Anatolyevna Chubay

    2015-09-01

    Full Text Available To obtain the most complete understanding of the features of political advertising, the author characterizes its specific features allocated by modern researchers. The problem of defining the notion of political advertising is studied in detail. The analysis of definitions available in professional literature has allowed the author to identify a number of key features that characterize political advertising as an independent type of promotional activity. These features include belonging to the forms of mass communication, implemented through different communication channels; the presence of characteristics typical of any advertising as a form of mass communication (strategies and concepts promoting the program, ideas; an integrated approach to the selection of communication channels, means and the methods of informing the addressers that focus on the audience; the formation of psychological attitude to voting; the image nature; the manipulative potential. It is shown that the influence is the primary function of political advertising – it determines the key characteristics common to this type of advertising. Political advertising, reflecting the essence of the political platform of certain political forces, setting up voters for their support, forming and introducing into the mass consciousness a definite idea of the character of these political forces, creates the desired psychological attitude to the voting. The analysis of definitions available in professional literature has allowed the author to formulate an operational definition of political advertising, which allowed to include the features that distinguish political advertising from other forms of political communication such as political PR which is traditionally mixed with political advertising.

  16. 27 CFR 6.84 - Point of sale advertising materials and consumer advertising specialties.

    Science.gov (United States)

    2010-04-01

    ... 27 Alcohol, Tobacco Products and Firearms 1 2010-04-01 2010-04-01 false Point of sale advertising materials and consumer advertising specialties. 6.84 Section 6.84 Alcohol, Tobacco Products and Firearms....84 Point of sale advertising materials and consumer advertising specialties. (a) General. The act by...

  17. Advertisement without Ethical Principles?

    OpenAIRE

    Wojciech Słomski

    2007-01-01

    The article replies to the question, whether the advertisement can exist without ethical principles or ethics should be the basis of the advertisement. One can say that the ethical opinion of the advertisement does not depend on content and the form of advertising content exclusively, but also on recipientís consciousness. The advertisement appeals to the emotions more than to the intellect, thus restricting the area of conscious and based on rational premises choice, so it is morally bad. It...

  18. 30. MPA-Seminar 'Safety and reliability in energy technology' in conjunction with the 9th German-Japanese seminar. Vol. 1 (Papers 1-26); 30. MPA-Seminar 'Sicherheit und Verfuegbarkeit in der Energietechnik' in Verbindung mit dem 9. Deutsch-Japanischen Seminar. Bd. 1 (Vortraege 1-26)

    Energy Technology Data Exchange (ETDEWEB)

    Roos, E. (comp.)

    2004-07-01

    The 30th MPA-seminar on ''Safety and Availability in Energy Engineering'' was held in conjuction with the 9th German-Japanese Seminar. The 52 contributions were published in two volumes. Volume 1 contains the contributions to the following sessions: fracture mechanics, fatigue, welding, environmental impact and European research projects. Volume 2 contains contributions of sessions 6-9: high-temperature application, modelling-simulation, ageing management and non-destructive testing. (uke)

  19. 30. MPA-Seminar 'Safety and reliability in energy technology' in conjunction with the 9th German-Japanese seminar. Vol. 2 (Papers 27-53); 30. MPA-Seminar 'Sicherheit und Verfuegbarkeit in der Energietechnik' in Verbindung mit dem 9. Deutsch-Japanischen Seminar. Bd. 2 (Vortraege 27-53)

    Energy Technology Data Exchange (ETDEWEB)

    Roos, E. (comp.)

    2004-07-01

    he 30th MPA-seminar on ''Safety and Availability in Energy Engineering'' was held in conjuction with the 9th German-Japanese Seminar. The 52 contributions were published in two volumes. Volume 1 contains the contributions to the following sessions: fracture mechanics, fatigue, welding, environmental impact and European research projects. Volume 2 contains contributions of sessions 6-9: high-temperature application, modelling-simulation, ageing management and non-destructive testing. (uke)

  20. Geschlechterperspektive als integraler Bestandteil eines Seminars zur Prävention des Tabakkonsums [Sex- and gender-related perspectives as an integral part of a seminar dealing with smoking prevention

    Directory of Open Access Journals (Sweden)

    Bisson, Susanne

    2009-08-01

    Full Text Available [english] Despite the standard of knowledge about gender-specific smoking behavior and sex-related characteristics in tobacco-attributable diseases, physicians do not feel competent in providing adequate prevention strategies against both female and male smoking. To address this problem, a seminar on smoking prevention has been developed and evaluated as part of the compulsory interdisciplinary subject “Prevention and Health Promotion” at Hannover Medical School. Supporting this aim, a parallel lecture on the theme is offered.The seminar is composed of four teaching units. They contrast sex- and gender-unspecific factors with specific ones. Using substantively related worksheets, students acquire knowledge within small teams. Interactive education is based on the concept of cooperative learning. The seminar was conducted seven times between July 2006 and July 2008. In total, 145 (94 female/51 male students attended the seminar; 25% of the students said they were smokers. The students showed a significantly higher level of sex- and gender-related acceptance after completion of the seminars than before. No association was found between increase in acceptance and student sex or smoking behavior.The extensive sex and gender awareness cultivated within the seminars involves the gender identity of medical students, teachers, and patients alike. Information transfer is characterized by sex and gender sensitivity at the levels of content, language, and process.[german] Wissenschaftliche Erkenntnisse der letzten Jahre bestätigen die Bedeutung von Geschlechtsspezifika im Rauchverhalten und Auftreten tabakassoziierter Erkrankungen. Dem steht ein ärztlicher Kompetenzmangel hinsichtlich geschlechteradäquater Prävention des Tabakkonsums gegenüber. Mit dem Ziel, diese Diskrepanz zu mindern, wurde innerhalb des Querschnittsbereiches Prävention und Gesundheitsförderung ein Seminar zur Rauchprävention im Rahmen des grundständigen Medizinstudiums

  1. Turning negative into positive: public health mass media campaigns and negative advertising.

    Science.gov (United States)

    Apollonio, D E; Malone, R E

    2009-06-01

    Literature suggests that 'negative advertising' is an effective way to encourage behavioral changes, but it has enjoyed limited use in public health media campaigns. However, as public health increasingly focuses on non-communicable disease prevention, negative advertising could be more widely applied. This analysis considers an illustrative case from tobacco control. Relying on internal tobacco industry documents, surveys and experimental data and drawing from political advocacy literature, we describe tobacco industry and public health research on the American Legacy Foundation's "truth" campaign, an example of effective negative advertising in the service of public health. The tobacco industry determined that the most effective advertisements run by Legacy's "truth" campaign were negative advertisements. Although the tobacco industry's own research suggested that these negative ads identified and effectively reframed the cigarette as a harmful consumer product rather than focusing solely on tobacco companies, Philip Morris accused Legacy of 'vilifying' it. Public health researchers have demonstrated the effectiveness of the "truth" campaign in reducing smoking initiation. Research on political advocacy demonstrating the value of negative advertising has rarely been used in the development of public health media campaigns, but negative advertising can effectively communicate certain public health messages and serve to counter corporate disease promotion.

  2. The influence of advertising on compulsive buying - The role of persuasion knowledge.

    Science.gov (United States)

    Mikołajczak-Degrauwe, Kalina; Brengman, Malaika

    2014-03-01

    The growing concern over compulsive buying (CB) among consumers has led to vast amount of research examining the antecedents of this maladaptive behaviour. The focus of previous research was, however, mainly on examining the internal, psychological factors contributing to CB. The current research, on the other hand, sheds light on one of the external triggers which can possibly stimulate CB, namely advertising. An online survey has been conducted to identify the attitudes and scepticism towards advertising as well as ad avoidance and persuasion knowledge among a sample of 582 Belgian consumers. Furthermore, all participants were screened with regard to compulsive buying tendencies. This research provides evidence that positive attitudes towards advertising can lead to CB. An important factor in this relation is persuasion knowledge. The study results lead to the conclusion that people higher in persuasion knowledge dispose less positive attitudes towards advertising which can subsequently prevent them from engaging in CB. Moreover high scores on scepticism towards advertising and ad avoidance among Belgian consumers in our sample point to a need for advertisers to modify their practices in order to gain more trust from consumers. This study also shows that advertising in particular attracts and seems to affect an already disadvantaged group of people - namely compulsive buyers.

  3. Value of Sharing: Viral Advertisement

    OpenAIRE

    Duygu Aydın; Aşina Gülerarslan; Süleyman Karaçor; Tarık Doğan

    2013-01-01

    Sharing motivations of viral advertisements by consumers and the impacts of these advertisements on the perceptions for brand will be questioned in this study. Three fundamental questions are answered in the study. These are advertisement watching and sharing motivations of individuals, criteria of liking viral advertisement and the impact of individual attitudes for viral advertisement on brand perception respectively. This study will be carried out via a viral advertise...

  4. Geneva University - Particle Physics Seminars

    CERN Multimedia

    Université de Genève

    2010-01-01

    GENEVA UNIVERSITY École de physique Département de physique nucléaire et corspusculaire 24, quai Ernest-Ansermet 1211 GENÈVE 4 Tél. (022) 379 62 73 Fax: (022) 379 69 92 Wednesday 13 October 2010 PARTICLE PHYSICS SEMINAR at 17.00 hrs – Stückelberg Auditorium Exotic hadrons, Light Higgs and Dark Forces at BABAR Dr. Bertrand Echenard / California Institute of Technology From spectroscopy to search new physics, B-factories have explored many exciting topics besides establishing CP-violation in B decays. We will review recent results on spectroscopy, exotic hadrons and search for light Higgs. Current searches for dark forces and GeV-scale dark matter particles will also be discussed. Information : http://dpnc.unige.ch/seminaire/annonce.html Organizer : G. Pasztor Wednesday 20 October 2010 PARTICLE PHYSICS SEMINAR at 17.00 hrs – Stückelberg Auditorium The MINOS Experiment, Results and Future Plans Pro...

  5. Overturn of the proposed alcohol advertising ban in Lithuania.

    Science.gov (United States)

    Paukštė, Ernesta; Liutkutė, Vaida; Stelemėkas, Mindaugas; Goštautaitė Midttun, Nijolė; Veryga, Aurelijus

    2014-05-01

    In response to the dramatic increase in alcohol-related problems in Lithuania, policy measures, including alcohol advertising and availability restrictions combined with taxation increase, were implemented in 2007-08. Simultaneously, a full alcohol advertising ban was adopted to take effect from 1 January 2012. Therefore, the alcohol industry responded with extensive lobbying aiming to revoke this ban, and ultimately they succeeded at the end of December 2011. To document and analyse actions of stakeholders and events during the alcohol advertising ban cancellation process in Lithuania. Policy analysis includes a development of event time-line, description of key stakeholders' actions and a review of policy context. The alcohol industry in Lithuania used similar tactics as the tobacco industry globally, such as creating strong and diverse opposing groups. The industry successfully exerted pressure to change alcohol control legislation, while non-governmental organizations had the important role of a watchdog, blunting industry's efforts. Unequal power distribution made it difficult to withstand combined local and international lobbying to cancel the ban. Given the global nature of the alcohol industry, there is a need for international regulation to limit the influence of vested interests on national lawmaking. © 2014 Society for the Study of Addiction.

  6. 12 CFR 230.8 - Advertising.

    Science.gov (United States)

    2010-01-01

    ... 12 Banks and Banking 3 2010-01-01 2010-01-01 false Advertising. 230.8 Section 230.8 Banks and... SAVINGS (REGULATION DD) § 230.8 Advertising. (a) Misleading or inaccurate advertisements. An advertisement... obtain the advertised annual percentage yield. For tiered-rate accounts, the minimum balance required for...

  7. 12 CFR 707.8 - Advertising.

    Science.gov (United States)

    2010-01-01

    ... 12 Banks and Banking 6 2010-01-01 2010-01-01 false Advertising. 707.8 Section 707.8 Banks and... Advertising. (a) Misleading or inaccurate advertisements. An advertisement must not: (1) Be misleading or... balance required to earn the advertised annual percentage yield. For tiered-rate accounts, the minimum...

  8. [The value of mandatory seminars in the education of pre-registration house officers

    DEFF Research Database (Denmark)

    Henriksen, A.H.; Ringsted, C.; Pedersen-Reng, S.

    2008-01-01

    INTRODUCTION: There are advantages and disadvantages of general mandatory seminars in the education of pre-registration house officers. The seminars are highly rated by the pre-registration house officers, but we do not know what value they represent for the pre-registration house officers. The aim...... of this study was to explore this further. MATERIALS AND METHODS: Four focus group interviews with five junior doctors were conducted. Three themes were discussed: the advantages of the seminars, the disadvantages of the seminars and the needs or wishes concerning both the seminars and education generally....... The interviews were transcribed, and a three-step content analysis was carried out in order to identify general aspects of value. RESULTS: Three general aspects were found: 1) the social aspect--being part of a community of like-minded peers, sharing frustrations and experiences and making comparisons with peers...

  9. Restriction of television food advertising in South Korea: impact on advertising of food companies.

    Science.gov (United States)

    Kim, Soyoung; Lee, Youngmi; Yoon, Jihyun; Chung, Sang-Jin; Lee, Soo-Kyung; Kim, Hyogyoo

    2013-03-01

    The association between exposure to television (TV) food advertising and children's dietary habits has been well established in previous studies. However, the efficacy of restrictions on TV food advertising in the prevention of childhood obesity remains controversial. The South Korean government has recently enforced a regulation, termed the Special Act on Safety Management of Children's Dietary Life, which restricts TV advertising of energy-dense and nutrient-poor (EDNP) foods targeting children. This study aimed to determine the impact of this regulation by examining changes in the TV advertising practices of South Korean food companies since the scheduled enforcement date of January 2010. The total advertising budget, number of advertisement placements and gross rating points (GRPs) for advertisements on EDNP foods aired on the five representative TV channels in South Korea were compared and analyzed for the year before and after January 2010. After January 2010, the total adverting budget, number of advertisement placements and GRPs decreased during regulated hours. Even during non-regulated hours, a significant decline was noticed in the number of advertisement placements and GRPs. The total advertising budget for non-EDNP foods increased, whereas that for EDNP foods decreased at a higher rate in addition to a drop in its percentage share. These results suggest positive changes in TV advertising practices of food companies because of the regulation, thereby lowering children's exposure to TV advertising of EDNP foods and promoting a safer environment that may facilitate child health improvement in South Korea.

  10. Competition in prescription drug markets: the roles of trademarks, advertising, and generic names.

    Science.gov (United States)

    Feldman, Roger; Lobo, Félix

    2013-08-01

    We take on two subjects of controversy among economists-advertising and trademarks-in the context of the market for generic drugs. We outline a model in which trademarks for drug names reduce search costs but increase product differentiation. In this particular framework, trademarks may not benefit consumers. In contrast, the generic names of drugs or "International Nonproprietary Names" (INN) have unquestionable benefits in both economic theory and empirical studies. We offer a second model where advertising of a brand-name drug creates recognition for the generic name. The monopoly patent-holder advertises less than in the absence of a competitive spillover.

  11. International Training Program: 3D S. Un. Cop - Scaling, Uncertainty and 3D Thermal-Hydraulics/Neutron-Kinetics Coupled Codes Seminar

    International Nuclear Information System (INIS)

    Pertuzzi, A.; D'Auria, F.; Bajs, T.; Reventos, F.

    2006-01-01

    Thermal-hydraulic system computer codes are extensively used worldwide for analysis of nuclear facilities by utilities, regulatory bodies, nuclear power plant designers and vendors, nuclear fuel companies, research organizations, consulting companies, and technical support organizations. The computer code user represents a source of uncertainty that can influence the results of system code calculations. This influence is commonly known as the 'user effect' and stems from the limitations embedded in the codes as well as from the limited capability of the analysts to use the codes. Code user training and qualification is an effective means for reducing the variation of results caused by the application of the codes by different users. This paper describes a systematic approach to training code users who, upon completion of the training, should be able to perform calculations making the best possible use of the capabilities of best estimate codes. In other words, the program aims at contributing towards solving the problem of user effect. The 3D S.UN.COP (Scaling, Uncertainty and 3D COuPled code calculations) seminars have been organized as follow-up of the proposal to IAEA for the Permanent Training Course for System Code Users (D'Auria, 1998). Four seminars have been held at University of Pisa (2003, 2004), at The Pennsylvania State University (2004) and at University of Zagreb (2005). It was recognized that such courses represented both a source of continuing education for current code users and a mean for current code users to enter the formal training structure of a proposed 'permanent' stepwise approach to user training. The 3D S.UN.COP 2005 was successfully held with the participation of 19 persons coming from 9 countries and 14 different institutions (universities, vendors, national laboratories and regulatory bodies). More than 15 scientists were involved in the organization of the seminar, presenting theoretical aspects of the proposed methodologies and

  12. Advertising Dynamics and Competitive Advantage

    OpenAIRE

    Ulrich Doraszelski; Sarit Markovich

    2004-01-01

    Can advertising lead to a sustainable competitive advantage? To answer this question, we propose a dynamic model of advertising competition where firms repeatedly advertise, compete in the product market, and make entry as well as exit decisions. Within this dynamic framework, we study two different models of advertising: In the first model, advertising influences the goodwill consumers extend towards a firm ("goodwill advertising"), whereas in the second model it influences the share of cons...

  13. Informative Advertising: Competition or Cooperation?

    OpenAIRE

    Witness Simbanegavi

    2005-01-01

    I compare the outcome when firms semicollude on advertising to the outcome in the Grossman and Shapiro (1984) model of informative advertising. I show that advertising is lower but prices and profits are higher under semicollusion on advertising. I also show that semicollusion on advertising is detrimental to welfare. Although firms earn higher profits when colluding on advertising, fewer consumers are informed, and as a result, welfare is lower. Compared to semicollusion on price, semicollus...

  14. Advertising is magic

    International Nuclear Information System (INIS)

    Haskins, Louise

    1999-01-01

    Full text: Now in its fourth year, BNFL's advertising strategy continues to evolve and build upon the communication achievements of previous years. The case study this year will reflect upon progress so far and will concentrate specifically on the 1998 campaign development. It will begin by briefly reiterating the role we believe advertising plays in the communications mix and by recapping on the theoretical framework upon which the strategy continues to be based. Last year, I presented a case study on the development of BNFL's second television advertisement and supporting media. This year, I will present opinion research data which indicates that BNFL has, indeed, begun to detach itself from the contentious debate which surrounds the nuclear industry in general. Verbatim comments from respondents demonstrate that BNFL is now being perceived more widely within the UK as a successful corporate entity. The presentation will concentrate on the decision-making and research process which led us to select the content of our third advertising campaign. One key consideration being the impact of BNR:s merger with Magnox Electric plc and how their activity was incorporated into the overall advertising strategy. Having established key image characteristics through describing BNFL's scientific achievements and, more recently, BNFL's fuel recycling capabilities, the presentation will outline why this time we have opted for a total capability' advertisement whilst endeavouring to retain the five key image criteria which are at the heart of the strategy. Specific areas covered will include our clearance of the advertisement through the UK's advertising regulatory bodies (the Broadcast Advertising Clearance Centre (BACC) and the Independent Television Commission (ITQ). This in itself will demonstrate the importance of gaining detailed substantiation and legal clearance of the advertising claims made. Finally, we will share our experiences of each production phase, not least, the

  15. Proceedings of the Third APEC Coal Flow Seminar

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    1996-11-26

    This proceedings includes papers presented at the Third APEC Coal Flow Seminar held at Terrigal, Australia in November, 1996. Keynote addresses, three sessions for discussions, and presentations by members economies are included. `Future investment requirements for coal in the APEC region,` `Barriers to investment across the APEC region coal chain,` `International commercial financier`s perspective on coal,` `The role of advanced coal technologies in greenhouse gas abatement and financing its development and uptake,` `Investment issues affecting the uptake of clean coal technology (CCT),` `Role of multilateral development banks in financing CCT to reduce greenhouse gas emissions,` and `Strategies for addressing regional coal issues` were presented as keynote addresses. In the sessions, investment issues facing coal power development, financing coal and investment, and investment strategies for CCT were discussed. 58 refs., 42 figs., 40 tabs.

  16. Proceedings of the Sixth Seminar on Computation in Nuclear Science and Technology

    International Nuclear Information System (INIS)

    1997-01-01

    National Atomic Energy Agency (BATAN) had held the Sixth Seminar on Computation in Nuclear Science and Technology on January 16-17, 1996. The seminar is an event for information exchange among interest society in computation, modeling, and simulation. Similar as previous seminar in the past year, there were also non-BATAN and university-bound presenters and participants whose interest are in the field of science and technology. Examining the papers presented in this seminar, it shows that beside digging the so called classical computation methods, some papers brought relatively new topics like the determination and influence of chaos, neural network method, and expert system. Judging from the variety of the topics, one can conclude that interests in computation and its application are growing stronger in Indonesia

  17. The Proceeding on National Seminar in Nuclear Science and Technology

    International Nuclear Information System (INIS)

    Duyeh Setiawan; Rochestri Sofyan; Nurlaila Z; Poppy Intan Tjahaja; Efrizon Umar; Muhayatun; Nanny K Oekar; Sudjatmi K Alfa; Dani Gustaman Syarif; Didi Gayani; Djoko Hadi P; Saeful Hidayat; Ari Darmawan Pasek; Nathanel P Tandian; Toto Hardianto

    2009-11-01

    The proceeding on national seminar in nuclear science and technology by National Atomic energy Agency held in Bandung on June 3, 2009. The topic of the seminar is the increasing the role of nuclear science and technology for the welfare. The proceeding consist of the article from BATAN participant as well as outside. (PPIN)

  18. Proceedings of the Third Seminar on Waste Management Technology

    International Nuclear Information System (INIS)

    Gunandjar; Lubis, Erwansyah; Herlan-Martono; Halimah

    2000-02-01

    The Proceeding includes the result of research activities on managing hazard and toxic materials, radioactive waste, and environmental problems. The seminar has presented 34 papers, from BATAN participants as well as outside. The aim of the seminar is to share the results of research activities on waste management. Industrial waste management based on ecosystem and socio system balances will support national development, and result in a better public acceptance. (PPIN)

  19. INTEGRATED ADVERTISING CAMPAIGN

    Directory of Open Access Journals (Sweden)

    Adina Claudia NEAMŢU

    2010-06-01

    Full Text Available Campaign and especially advertising campaign represents one of the variables of the marketing mix, an important one, being difficult to separate its contribution from the one of the other elements. Irrespective of the specific object that is behind an advertising company, the investment will be retrieved only if the right information is transmitted to the right persons in the right way. This is difficult to accomplish if the advertising responsible in that firm do not understand appropriately: the market nature; the product nature; the distribution channels nature; the communication channels nature – available advertising supports and their features

  20. Advertising Expenditure and Consumer Prices

    OpenAIRE

    Ferdinand Rauch

    2011-01-01

    This paper studies the effect of a change in the marginal costs of advertising on advertising expenditures of firms and consumer prices across industries. It makes use of a unique policy change that caused a decrease of the taxation on advertising expenditures in parts of Austria and a simultaneous increase in other parts. Advertising expenditures move immediately in the opposite direction to the marginal costs of advertising. Simultaneously the price reaction to advertising is negative in so...

  1. Investment, Financing Constraints, and Internal Capital Markets: Evidence from the Advertising Expenditures of Multinational Firms

    OpenAIRE

    C. Edward Fee; Charles J. Hadlock; Joshua R. Pierce

    2009-01-01

    We find a significant positive relation between a firm's advertising spending in the United States and its contemporaneous foreign cash flow. This relation holds even after controlling for factors that should be related to the optimal level of domestic advertising, and it is stronger for subsets of firms that we expect to be relatively more financially constrained. Our evidence supports the hypothesis that there is a causal and economically substantial link between cash flow and investment sp...

  2. Relevance Theory in advertisement translation%关联视角下的广告翻译

    Institute of Scientific and Technical Information of China (English)

    杨春辉

    2013-01-01

    As international trade develops at fast rate ,advertisement translation provides important package for the product to enter the international market .In the essay ,the author discusses the application of the Relevance Theory in translation ,makes an cognitive anal-ysis of strategies of advertisement translation ,summarizes regular ways of advertisement translation .%  随着国际贸易的飞速发展,广告翻译成为商品打入新市场的一个重要包装。运用关联理论对广告翻译策略的合理性进行认知方面的分析,总结了关联理论指导下广告翻译常用的方法。

  3. Emotional or Rational? The Determination of the Influence of Advertising Appeal on Advertising Effectiveness

    Directory of Open Access Journals (Sweden)

    Grigaliunaite Viktorija

    2016-11-01

    Full Text Available In prevailing competition-based market economy, organizations have to search factors influencing advertising effectiveness. This research aims at developing the model of the influence of advertising appeal on advertising effectiveness. While achieving the aim of the article, the analysis and synthesis of scientific literature is provided. Furthermore, traditional marketing research methods as well as neuromarketing research methods are applied in order to determine the influences of different advertising appeals on advertising effectiveness. As a research result, the model of the influence of advertising appeal on advertising effectiveness is elaborated. Accordingly, this research fills the gap in scientific literature by determining the influences of emotional and rational appeals on print / outdoor advertising effectiveness in the context of convenience product category. Moreover, by answering the research question, the contribution to the field emerges in integrating both marketing theory and neuroscience in order to analyze and evaluate consumer behavior.

  4. CHALLENGES IN CROSS CULTURAL ADVERTISING

    Directory of Open Access Journals (Sweden)

    Yuni Retnowati

    2016-04-01

    Full Text Available At first, marketing practitioners and academics consider standardized approaches to marketing and advertising strategies in globalization, and then some studies proved that the standardization of advertising across culture is not valid. Therefore, cross cultural advertising takes local culture into account when conveying messages in advertisements. Cross cultural understanding is very important in order to produce successful localized advertising that would reflect the cultural values and norms of intended audience. Challenge in cross cultural advertising is the problem of communicating to people of diverse cultural background. Cross cultural solutions are applied in areas such as language, communication style, images and cultural values. Cross cultural advertising is simply about using common sense and analyzing how the different elements of an advertising campaign are impacted by culture and modifying them to best speak to the target audience. Other challenges are determining between standardization and adaptation of cultural values content of advertising when facing different people from diverse cultures. In academic side, the challenge is preparing students to design advertisements that communicate effectively to diverse cultures.

  5. Reliability and validity of television food advertising questionnaire in Malaysia.

    Science.gov (United States)

    Zalma, Abdul Razak; Safiah, Md Yusof; Ajau, Danis; Khairil Anuar, Md Isa

    2015-09-01

    Interventions to counter the influence of television food advertising amongst children are important. Thus, reliable and valid instrument to assess its effect is needed. The objective of this study was to determine the reliability and validity of such a questionnaire. The questionnaire was administered twice on 32 primary schoolchildren aged 10-11 years in Selangor, Malaysia. The interval between the first and second administration was 2 weeks. Test-retest method was used to examine the reliability of the questionnaire. Intra-rater reliability was determined by kappa coefficient and internal consistency by Cronbach's alpha coefficient. Construct validity was evaluated using factor analysis. The test-retest correlation showed moderate-to-high reliability for all scores (r = 0.40*, p = 0.02 to r = 0.95**, p = 0.00), with one exception, consumption of fast foods (r = 0.24, p = 0.20). Kappa coefficient showed acceptable-to-strong intra-rater reliability (K = 0.40-0.92), except for two items under knowledge on television food advertising (K = 0.26 and K = 0.21) and one item under preference for healthier foods (K = 0.33). Cronbach's alpha coefficient indicated acceptable internal consistency for all scores (0.45-0.60). After deleting two items under Consumption of Commonly Advertised Food, the items showed moderate-to-high loading (0.52, 0.84, 0.42 and 0.42) with the Scree plot showing that there was only one factor. The Kaiser-Meyer-Olkin was 0.60, showing that the sample was adequate for factor analysis. The questionnaire on television food advertising is reliable and valid to assess the effect of media literacy education on television food advertising on schoolchildren. © The Author (2013). Published by Oxford University Press. All rights reserved. For Permissions, please email: journals.permissions@oup.com.

  6. 30. MPA-Seminar 'Safety and reliability in energy technology' in conjunction with the 9th German-Japanese seminar. Vol. 2 (Papers 27-53)

    International Nuclear Information System (INIS)

    Roos, E.

    2004-01-01

    he 30th MPA-seminar on ''Safety and Availability in Energy Engineering'' was held in conjuction with the 9th German-Japanese Seminar. The 52 contributions were published in two volumes. Volume 1 contains the contributions to the following sessions: fracture mechanics, fatigue, welding, environmental impact and European research projects. Volume 2 contains contributions of sessions 6-9: high-temperature application, modelling-simulation, ageing management and non-destructive testing. (uke)

  7. 30. MPA-Seminar 'Safety and reliability in energy technology' in conjunction with the 9th German-Japanese seminar. Vol. 1 (Papers 1-26)

    International Nuclear Information System (INIS)

    Roos, E.

    2004-01-01

    The 30th MPA-seminar on ''Safety and Availability in Energy Engineering'' was held in conjuction with the 9th German-Japanese Seminar. The 52 contributions were published in two volumes. Volume 1 contains the contributions to the following sessions: fracture mechanics, fatigue, welding, environmental impact and European research projects. Volume 2 contains contributions of sessions 6-9: high-temperature application, modelling-simulation, ageing management and non-destructive testing. (uke)

  8. Targeting and Persuasive Advertising

    OpenAIRE

    Egli, Alain (Autor/in)

    2015-01-01

    Firms face a prisoner's dilemma when advertising in a competitive environment. In a Hotelling framework with persuasive advertisingfirms counteract this prisoner's dilemma with targeting. The firms even solve the prisoner's problem if targeted advertising is effective enough. Advertising turns from wasteful competition into profits. This is in contrast to wasteful competition as argument for regulations. A further result is maximum advertising differentiation: thefirms target their advertisin...

  9. Drug advertisements in two dermatology journals: a critical comparison of IJDVL and JAAD.

    Science.gov (United States)

    Gahalaut, Pratik; Chauhan, Sandhya; Mishra, Nitin; Rastogi, Madhurkant; Thakur, Richa

    2014-01-01

    Though drug promotion regulations exist worldwide, low quality of journal drug advertising is a global issue. Medical journals are regarded as a leading source of information for new drugs. They may also modulate prescribing behavior of physicians without their knowledge. A comparative analysis of advertisements from different countries may provide insights regarding strengths and weaknesses of different regulating systems. Prescription drug advertisements from the Indian Journal of Dermatology, Venereology, and Leprology (IJDVL) and Journal of American Academy of Dermatology (JAAD) were compared to check their compliance with criteria of World Health Organization (WHO) and International Federation of Pharmaceutical Manufacturers and Associations (IFPMA). All the prescription drug advertisements of at least one page length appearing in all the issues of IJDVL and JAAD from January 2012 till December 2012 were included in this study. The contents of both advertisements were compared for compliance regarding different criteria of ethical codes for drug advertising of WHO and IFPMA. Statistical analysis was done using Fisher's exact test. Compared to IJDVL, more advertisements in JAAD complied with WHO and IFPMA codes. On the whole, advertisements in IJDVL had significantly less information regarding the approved usage, dosage, abbreviated prescribing information (API), summary of scientific information, safety information regarding the drug, and references to the scientific literature to support various claims. However, JAAD had more advertisements with multiple claims than IJDVL, and many advertisements interspersed between scientific articles while IJDVL had none. The complex issue of ethical drug advertising in dermatology journals requires constant review and discussion. Dermatologists should be cautious in assessing any advertisement or claim even if it seems evidence-based. The results from our study highlight the need for a global, proactive and effective

  10. Drug advertisements in two dermatology journals: A critical comparison of IJDVL and JAAD

    Directory of Open Access Journals (Sweden)

    Pratik Gahalaut

    2014-01-01

    Full Text Available Background: Though drug promotion regulations exist worldwide, low quality of journal drug advertising is a global issue. Medical journals are regarded as a leading source of information for new drugs. They may also modulate prescribing behavior of physicians without their knowledge. A comparative analysis of advertisements from different countries may provide insights regarding strengths and weaknesses of different regulating systems. Aims: Prescription drug advertisements from the Indian Journal of Dermatology, Venereology, and Leprology (IJDVL and Journal of American Academy of Dermatology (JAAD were compared to check their compliance with criteria of World Health Organization (WHO and International Federation of Pharmaceutical Manufacturers and Associations (IFPMA. Methods: All the prescription drug advertisements of at least one page length appearing in all the issues of IJDVL and JAAD from January 2012 till December 2012 were included in this study. The contents of both advertisements were compared for compliance regarding different criteria of ethical codes for drug advertising of WHO and IFPMA. Statistical analysis was done using Fisher′s exact test. Results: Compared to IJDVL, more advertisements in JAAD complied with WHO and IFPMA codes. On the whole, advertisements in IJDVL had significantly less information regarding the approved usage, dosage, abbreviated prescribing information (API, summary of scientific information, safety information regarding the drug, and references to the scientific literature to support various claims. However, JAAD had more advertisements with multiple claims than IJDVL, and many advertisements interspersed between scientific articles while IJDVL had none. Conclusion: The complex issue of ethical drug advertising in dermatology journals requires constant review and discussion. Dermatologists should be cautious in assessing any advertisement or claim even if it seems evidence-based. The results from our

  11. Advertising in virtual space. An increasing threat for traditional advertising.

    Directory of Open Access Journals (Sweden)

    Razvan DINA

    Full Text Available Traditional advertising media used as a main TV, radio and print media. When the Internet has become one of the most important channels of communication between people, advertising has proposed to use this new medium to promote products and services on the market. Currently, more than 50% of the western countries population and share increasingly larger of population from other countries have Internet access, which creates a huge potential for online advertising.

  12. A quantitative research of consumer’s attitude towards food products advertising

    Directory of Open Access Journals (Sweden)

    Voicu Mirela-Cristina

    2014-04-01

    Full Text Available Identifying the consumers' attitude towards television/radio/press advertising is especially important, a fact which is highlighted by national and international speciality literature. The attitude of the consumer towards a television commercial influences the attitude towards the promoted product or brand. Thus, a positive attitude towards the commercial for a brand determines a positive attitude towards the respective brand and, eventually, may result in the formulation of the purchase intent. It is hard to say which aspects of advertising have the greatest influence on the formation of consumer attitudes and purchase intent formulation, but not impossible to find out. In this context, through this study, we aim at contributing to the determination of the consumers' attitude towards televised advertising aimed at promoting food products.

  13. Humor in advertising: a review on use of television radio and print advertising media

    OpenAIRE

    S, venkatesh; N, senthilkumar

    2015-01-01

    Television advertising is a most common commercial activity used in advertising medium. Humor in advertising contains an important aspect on changing attitude of the consumer, improves buying behavior and creates new patterns for buying any goods and services. Humor in television advertising is the effective and convenient way to attract the any consumers because they are emotional based content and makes the consumer to special for satisfaction. Compared to all emotions humor advertising is ...

  14. Gender bias in cardiovascular advertisements.

    Science.gov (United States)

    Ahmed, Sofia B; Grace, Sherry L; Stelfox, Henry Thomas; Tomlinson, George; Cheung, Angela M

    2004-11-01

    Women with cardiovascular disease are treated less aggressively than men. The reasons for this disparity are unclear. Pharmaceutical advertisements may influence physician practices and patient care. To determine if female and male patients are equally likely to be featured in cardiovascular advertisements. We examined all cardiovascular advertisements from US editions of general medical and cardiovascular journals published between 1 January 1996 and 30 June 1998. For each unique advertisement, we recorded the total number of journal appearances and the number of appearances in journals' premium positions. We noted the gender, age, race and role of both the primary figure and the majority of people featured in the advertisement. Nine hundred and nineteen unique cardiovascular advertisements were identified of which 254 depicted a patient as the primary figure. A total of 20%[95% confidence interval (CI) 15.3-25.5%] of these advertisements portrayed a female patient, while 80% (95% CI 74.5-84.7%) depicted a male patient, P advertisements appeared 249 times (13.3%; 95% CI 8.6-18.9%) while male patient advertisements appeared 1618 times (86.7%; 95% CI 81.1-91.4%), P advertisements also had significantly fewer mean appearances than male patient advertisements in journals' premium positions (0.82 vs. 1.99, P=0.02). Similar results were seen when the advertisements were analysed according to predominant gender. Despite increasing emphasis on cardiovascular disease in women, significant under-representation of female patients exists in cardiovascular advertisements. Physicians should be cognizant of this gender bias.

  15. Food advertising towards children and young people in Norway.

    Science.gov (United States)

    Bugge, Annechen Bahr

    2016-03-01

    Despite the fact that no studies have been carried out to map the amount of unhealthy food advertising aimed at Norwegian children and adolescents, it is still widely held belief that this type of advertising is disproportionately common. As a consequence, one of the issues high on the agenda in Norway in the 2000s was the possibility of imposing restrictions on advertising for unhealthy foods to children. The purpose of this study is to contribute with a research-based foundation for implementing this health initiative by mapping food marketing in media channels widely used by children and adolescents. In sum, the study shows that the food industry spends a lot of resources to influence young consumers' eating and drinking habits. Compared with studies from USA, UK and Australia, however, there are, strong indications that there is significantly less unhealthy food advertising in Scandinavian countries. Similar to a previous Swedish study, this study shows that Norwegian children and young people were exposed to little advertising for unhealthy food products through media channels such as TV, the Internet, magazines, comics and cinemas. The study also supports critical remarks from some researchers that the extensive use of the international discourse as a political argument and recommendation for Norwegian conditions is not accurate. For the future it may be beneficial to look more closely at the relationship between advertising and health policy, and how this relationship can be further developed to improve children and young people's diet. Copyright © 2015 Elsevier Ltd. All rights reserved.

  16. Radiology seminars using teaching kits

    International Nuclear Information System (INIS)

    Munro, T.G.

    1989-01-01

    Clinco-radiological seminars are an effective method of teaching medical students. However, in busy departments it is often difficult to provide enough radiologists for small group instruction. This can be facilitated by the use of prepared teaching kits. Each kit contains a set of duplicated films and a syllabus which gives a short clinical history for each patient and a series of questions to be used to direct the discussion. Each diagnostic problem is chosen to demonstrate core material. We have been using these teaching kits for organ system teaching in the preclerkship year. Teaching kits offer several advantages. They make it easier to recruit seminar leaders through efficient use of their time. The use of duplicated films and a syllabus ensures that all students cover the same material. The syllabus can be used to generate examination questions for reinforcement of important concepts. The kits are also available to students to review alone and can be readily updated as required

  17. Technical Training: Technical Training Seminar

    CERN Multimedia

    2004-01-01

    TECHNICAL TRAINING Monique Duval tel. 74924 technical.training@cern.ch Monday 9 February 2004 From 10:00 to 12:00 - IT Auditorium - bldg. 31, 3rd floor ANSOFT High-Frequency Seminar David Prestaux, Application Engineer, ANSOFT F-78535 BUC, France This Technical Training seminar will present two Ansoft application products: Ansoft HFSS and Ansoft Designer. Ansoft HFSS makes use of the Finite Element Method (FEM) to calculate field solutions from first principles. It can accurately predict all high-frequency behaviours such as dispersion, mode conversion, and losses due to materials and radiation. Ansoft Designer is a suite of design tools to fully integrate high-frequency, physics-based electromagnetic simulations into a seamless system-level simulation environment. Ansoft Designer uses a simple interface to give complete control over every design task, by a method allowing multiple solvers, Solver on Demand. • Introduction • Overview of the Ansoft Total solution • Ansoft HFSS 9...

  18. Evaluation of hands-on seminar for reduced port surgery using fresh porcine cadaver model

    Directory of Open Access Journals (Sweden)

    Saseem Poudel

    2016-01-01

    Full Text Available Background: The use of various biological and non-biological simulators is playing an important role in training modern surgeons with laparoscopic skills. However, there have been few reports of the use of a fresh porcine cadaver model for training in laparoscopic surgical skills. The purpose of this study was to report on a surgical training seminar on reduced port surgery using a fresh cadaver porcine model and to assess its feasibility and efficacy. Materials and Methods: The hands-on seminar had 10 fresh porcine cadaver models and two dry boxes. Each table was provided with a unique access port and devices used in reduced port surgery. Each group of 2 surgeons spent 30 min at each station, performing different tasks assisted by the instructor. The questionnaire survey was done immediately after the seminar and 8 months after the seminar. Results: All the tasks were completed as planned. Both instructors and participants were highly satisfied with the seminar. There was a concern about the time allocated for the seminar. In the post-seminar survey, the participants felt that the number of reduced port surgeries performed by them had increased. Conclusion: The fresh cadaver porcine model requires no special animal facility and can be used for training in laparoscopic procedures.

  19. Evaluation of hands-on seminar for reduced port surgery using fresh porcine cadaver model.

    Science.gov (United States)

    Poudel, Saseem; Kurashima, Yo; Shichinohe, Toshiaki; Kitashiro, Shuji; Kanehira, Eiji; Hirano, Satoshi

    2016-01-01

    The use of various biological and non-biological simulators is playing an important role in training modern surgeons with laparoscopic skills. However, there have been few reports of the use of a fresh porcine cadaver model for training in laparoscopic surgical skills. The purpose of this study was to report on a surgical training seminar on reduced port surgery using a fresh cadaver porcine model and to assess its feasibility and efficacy. The hands-on seminar had 10 fresh porcine cadaver models and two dry boxes. Each table was provided with a unique access port and devices used in reduced port surgery. Each group of 2 surgeons spent 30 min at each station, performing different tasks assisted by the instructor. The questionnaire survey was done immediately after the seminar and 8 months after the seminar. All the tasks were completed as planned. Both instructors and participants were highly satisfied with the seminar. There was a concern about the time allocated for the seminar. In the post-seminar survey, the participants felt that the number of reduced port surgeries performed by them had increased. The fresh cadaver porcine model requires no special animal facility and can be used for training in laparoscopic procedures.

  20. Advertising Guidelines

    Science.gov (United States)

    Riso, Ovid

    1977-01-01

    Advertising should be viewed as a sales-building investment and not simply an element of business outlay that actually is a completely controllable expense. Suggestions deal with the sales budget, profiling the store and its customers, advertising media, promotional ideas, and consumer protection. (LBH)

  1. Advertising. Advanced placement of objects

    Directory of Open Access Journals (Sweden)

    Hassan Ali Al-Ababneh

    2016-06-01

    Full Text Available The article is devoted to the study of one of the most important concepts and marketing events which is advertising. The author studies the history of the formation of modern advertising and covers the main interpretations of the concept of advertising. The article presents the data on the chronology of the formation of the key objectives of the advertising process and the basic classification of types of advertising, its purpose and place in the marketing mix. It sets out the classification and content of the basic concepts of marketing. The article considers the potential effectiveness of the basic types of advertising communications, and especially the impact of these promotional activities on the perception of the end user. Particular attention is paid to the study of certain promising areas of advertising, namely, advertising at airports and in airplanes, it is a special case of transit advertising. The author describes the identified advantages and disadvantages of this direction of marketing communications as well as the analysis of statistical data on the effectiveness of advertising at airports and in airplanes. It is suggested to consider this type of advertising as promising and effective in the conditions of modern times because there is the tendency to increase the dynamic potential users of the specified mode of transport and, as a consequence, it is possible with certainty to predict the transformation of potential passengers into real consumers of the studied type of advertising

  2. Advertising media and cigarette demand.

    Science.gov (United States)

    Goel, Rajeev K

    2011-01-01

    Using state-level panel data for the USA spanning three decades, this research estimates the demand for cigarettes. The main contribution lies in studying the effects of cigarette advertising disaggregated across five qualitatively different groups. Results show cigarette demand to be near unit elastic, the income effects to be generally insignificant and border price effects and habit effects to be significant. Regarding advertising effects, aggregate cigarette advertising has a negative effect on smoking. Important differences across advertising media emerge when cigarette advertising is disaggregated. The effects of public entertainment and Internet cigarette advertising are stronger than those of other media. Anti-smoking messages accompanying print cigarette advertising seem relatively more effective. Implications for smoking control policy are discussed.

  3. Proposal and realization advertising campaign

    OpenAIRE

    RYCHLÁ, Marie

    2008-01-01

    The Bachelor Paper contains proposal and realization advertising campaign, including make charge for cost amount. The advertising campaign is made for chosen product of firm. Advertising campaign is planning by the medium of broadsheet and advertising on the Internet.

  4. A Series of Seminars about NICE Environment during May / June 2004

    CERN Multimedia

    2004-01-01

    Recently deployed at CERN, Windows XP and Office 2003 offer new functionalities. IT/IS Group has prepared a series of seminars to both introduce the CERN NICE environment to beginners and also to show how to benefit from the advanced features offered by the new versions of Windows and Office. Particular attention will be paid to Collaborative Tasks, like reviewing a document, planning a meeting and to Mobile Computing like working offline, remotely accessing CERN resources, etc.. Seminar planned for this week is: Make Office documents with Windows Word 2003 and Excel 2003 (EN), Thursday 17 June, 14:00 (special time). The seminars will take place in the IT Auditorium (bldg. 31, 3-005) and last for about one hour plus questions. No registration is necessary. More information is available at http://cern.ch/Win/Seminars/Tutorials. Interested users can also have a look to courses offered by CERN Technical Training, at http://cern.ch/humanresources/external/training/tech/office/te_office.asp.

  5. Children's exposure to food advertising: the impact of statutory restrictions.

    Science.gov (United States)

    Whalen, Rosa; Harrold, Joanne; Child, Simon; Halford, Jason; Boyland, Emma

    2017-10-30

    Evidence demonstrating links between exposure to unhealthy food marketing, poor eating behaviours and paediatric obesity has led to calls for regulatory change in many countries, including the UK. However no official monitoring system exists to inform international debate on food advertising policy. This study systematically explores food advertising on UK television in 2010 (post-regulation) and compare this to 2008 (mid-regulation) to assess if food adverts improved in nutritional quality after implementation of regulations. Television was recorded between 6 a.m. and 10 p.m. for one weekday and one weekend day during 6 months of 2010 across 13 commercial television channels popular with children. These data were directly compared with previously published data for 2008. Food and beverages were the third most frequently advertised product type (11.9% of all ads), a decrease of 0.9% from 2008 (12.8%). Non-core food commercials decreased (down 2.2-53.8%) and core food advertising increased (up 0.5-18.6%). Fast food items were the third most frequently advertised food product (15.4%, up 3.5% from 2008). During peak children's viewing times, 17.0% of all commercials were for food, an increase of 4.7% from non-peak children's viewing times and fewer core (-0.9%) and more non-core (+0.5%) foods were advertised at these times. Despite statutory regulation, frequency and balance of food commercials (core, non-core and miscellaneous) remained relatively static over the 2 years. Children are still exposed to high amounts of unhealthy food advertising on television. Continued monitoring of television food advertising remains crucial and policymakers should examine the comparative efficacy of other restrictions. © The Author 2017. Published by Oxford University Press. All rights reserved. For Permissions, please email: journals.permissions@oup.com.

  6. CHALLENGES IN CROSS CULTURAL ADVERTISING

    OpenAIRE

    Yuni Retnowati

    2016-01-01

    At first, marketing practitioners and academics consider standardized approaches to marketing and advertising strategies in globalization, and then some studies proved that the standardization of advertising across culture is not valid. Therefore, cross cultural advertising takes local culture into account when conveying messages in advertisements. Cross cultural understanding is very important in order to produce successful localized advertising that would reflect the cultural values and nor...

  7. Design of an audio advertisement dataset

    Science.gov (United States)

    Fu, Yutao; Liu, Jihong; Zhang, Qi; Geng, Yuting

    2015-12-01

    Since more and more advertisements swarm into radios, it is necessary to establish an audio advertising dataset which could be used to analyze and classify the advertisement. A method of how to establish a complete audio advertising dataset is presented in this paper. The dataset is divided into four different kinds of advertisements. Each advertisement's sample is given in *.wav file format, and annotated with a txt file which contains its file name, sampling frequency, channel number, broadcasting time and its class. The classifying rationality of the advertisements in this dataset is proved by clustering the different advertisements based on Principal Component Analysis (PCA). The experimental results show that this audio advertisement dataset offers a reliable set of samples for correlative audio advertisement experimental studies.

  8. Assessing advertising content in a hospital advertising campaign: An application of Puto and Wells (1984) measure of informational and transformational advertising content.

    Science.gov (United States)

    Menon, Mohan K; Goodnight, Janelle M; Wayne, Robin J

    2006-01-01

    The following is a report of a study designed to measure advertising content based on the cognitive and affective elements of informational (i.e., information processing) and transformational (i.e., experiential) content using the measure of advertising informational and transformational content developed by Puto and Wells (1984). A university hospital advertising campaign designed to be high in transformational content did not appear to affect perceived quality of local university hospitals relative to private hospitals or increase the likelihood of choosing a university hospital in the future. Further, experiences with university hospitals that seemed to be in direct contrast to the content of the advertisements based on subject perceptions affected how university hospital advertisements were perceived in terms of content. Conclusions and implications for hospital advertising campaigns are discussed.

  9. Ethical advertising in dentistry.

    Science.gov (United States)

    Graskemper, Joseph P

    2009-01-01

    Advertising in dentistry has steadily increased since the 1970s to become a leading choice of many dentists to promote their practices. The manner in which advertising progresses within the profession affects all dentists and how patients perceive dentistry as a profession. This paper presents ethical concepts that should be followed when dentists are pursuing practice promotion through advertising. It also raises questions that, hopefully, will increase attention and discussion on dental advertising. The paper concludes that ethical advertising is easily achieved by promoting patient education while not placing the dentist's self-interests ahead of the patient's. With this approach, dentistry may continue to be one of the most trusted professions.

  10. An audit of food and beverage advertising on the Sydney metropolitan train network: regulation and policy implications

    OpenAIRE

    Emma Sainsbury; Stephen Colagiuri; Roger Magnusson

    2017-01-01

    Background Increased marketing of energy-dense, nutrient-poor foods has been identified as a driver of the global obesity epidemic and a priority area for preventative efforts. Local and international research has focused on the unhealthiness of television advertising, with limited research into the growing outdoor advertising industry. This study aimed to examine the extent of food and beverage advertising on the Sydney metropolitan train network, and to assess the nutritional quality of adv...

  11. Advertising Appeal.

    Science.gov (United States)

    Miller, Sandra K.

    The individualized learning package for secondary consumer education deals with consumer buying as influenced by advertising. The teacher's section of the package contains a statement of purpose and instructional objectives. Equipment and materials (specific textbooks, audiovisual aids, and sources for sample post-test advertisements) needed for…

  12. The Functions of Political Advertising for Campaign Organizations.

    Science.gov (United States)

    Sheinkopf, Kenneth G.; And Others

    One previously untested benefit of political advertising before elections may be that it serves "internal" as well as "external" needs, i.e., it boosts the morale of the campaign staff and provides them with information to persuade voters. This proposition was tested during the 1970 Wisconsin gubernatorial campaign by means of a questionnaire…

  13. Women in advertising production. Study of the Galician advertising sector from a gender perspective

    Directory of Open Access Journals (Sweden)

    Aurora García-González

    2011-01-01

    Full Text Available In recent years, the advertising sector has been strongly criticised due to its sexist representation of gender. The messages in advertisements are the result of a careful manufacturing process, which reflects the values and attitudes of the professionals involved in their creation. The main research hypothesis of this article is that the persistence of sexist stereotypes in advertising is related to the absence of women in the creative departments of advertising agencies. In this sense, the objective of this work is to examine the situation of women within the Galician advertising sector, and particularly women’s participation in ads production. This study, which has been carried out from the production perspective, also compares the situation of women in the Galician advertising agencies with the general situation of women in the national advertising sector.

  14. Solar industry advertising guidelines. Task III

    Energy Technology Data Exchange (ETDEWEB)

    Hostetler, J.S.

    1981-09-01

    The purpose of these guidelines is to acquaint SEIA members with basic principles of Federal Trade Commission (FTC) law related to advertising and sales representations in order to assist SEIA members in insuring that their advertising is fair and accurate when assessed against FTC standards, thereby avoiding potentially costly FTC action. The following are discussed: the nature of advertising, when is an advertisement deceptive, advertising of product certification and testing results, substantiation for advertising claims, advertising of tax credits, warranty advertising, potential liabilities under the FTC Act, and recommendations for avoiding FTC action. (MHR)

  15. Tobacco industry efforts to erode tobacco advertising controls in Hungary.

    Science.gov (United States)

    Szilágyi, T; Chapman, S

    2004-12-01

    To review strategies of transnational tobacco companies (TTCs) at creating a favourable advertising environment for their products in Hungary, with special regard to efforts resulting in the liberalisation of tobacco advertising in 1997. Analysis of internal tobacco industry documents relevant to Hungary available on the World Wide Web. Transcripts of speeches of members of the Parliament during the debate of the 1997 advertising act were also reviewed. The tobacco companies not only entered the Hungarian market by early participation in the privatisation of the former state tobacco monopoly, but also imported theirsophisticated marketing experiences. Evasion and violation of rules in force, creation of new partnerships, establishment and use of front groups, finding effective ways for influencing decision makers were all parts of a well orchestrated industry effort to avoid a strict marketing regulation for tobacco products.

  16. Pragmatic Acts In HIV/AIDS Social Management Advertisements

    Directory of Open Access Journals (Sweden)

    Toyin Makinde

    2014-09-01

    Full Text Available Studies on the social management of HIV and AIDS have focused on how awareness about HIV and AIDS has been created through organised and interpersonal communication. These studies have not investigated context-constrained language use in the advertisements on the disease despite the wide coverage and potential effectiveness of the public sensitisation about HIV and AIDS. This study, therefore, investigated the pragmatic features of language in selected HIV and AIDS management advertisements with a view to identifying the pragmatic acts of the language. Aspects of pragmatic act theory, noted for negotiability of meaning context based interactional situations was adopted for the research. All the 25 advertisements broadcast between December 2006 and June 2009, to all African countries on both private and government-owned television stations in Nigeria by an International non-governmental agency known as 'it begins with you' (YOU constituted the data. Fifty–four utterances were generated from the adverts and were subjected to qualitative analysis and reported in simple percentages. Six pragmatic functions manifested in the advertisements: Co-opting and Projecting were realised through inference (INF, shared situational knowledge (SSK and relevance (REL to bring the audience into the war against HIV/AIDS. Encouraging and Emboldening were projected through SSK and INF to motivate the audience to go for HIV test and speak openly about the virus. Instigating was done using indirect speech act to empower the female against discrimination and stigmatisation. Advising was achieved through SSK and INF to promote fidelity and safe sexual behaviour. The analysis of YOU advertisements through pragmatic act theory presupposes that pragmatic functions were exploited by the advertisers to sensitise the audience, promote social ties and project into an HIV free generation.

  17. Seminar on the Professions and Public Life (Washington, DC, June 1998).

    Science.gov (United States)

    London, Scott

    This seminar brought together professionals from three fields--higher education, philanthropy and journalism. Discussed at the seminar was the role that these professions play in public life. It was noted that there is increasing dismay over the public's declining trust in America's institutions. Professional reform efforts to remedy this…

  18. Quality uncertainty and informative advertising

    NARCIS (Netherlands)

    Moraga-González, José Luis

    We present a price signalling model with informative advertising. A costly advertisement informs of the good's quality directly and therefore the seller determines the fraction of informed buyers endogenously. We show that informative advertising only occurs in pooling equilibria. For an advertising

  19. Advertising and Business Cycle Fluctuations

    OpenAIRE

    Benedetto Molinari; Francesco Turino

    2009-01-01

    This paper provides new empirical evidence of quarterly U.S. aggregate advertising expenditures, showing that advertising has a well defined pattern over the Business Cycle. To understand this pattern we develop a general equilibrium model where targeted advertising increases the marginal utility of the advertised good. Advertising intensity is endogenously determined by profit maximizing firms. We embed this assumption into an otherwise standard model of business cycle with monopolistic comp...

  20. Strategic Targeted Advertising

    OpenAIRE

    Andrea Galeotti; Jose Luis Moraga

    2003-01-01

    textabstractWe present a strategic game of pricing and targeted-advertising. Firms can simultaneously target price advertisements to different groups of customers, or to the entire market. Pure strategy equilibria do not exist and thus market segmentation cannot occur surely. Equilibria exhibit random advertising --to induce an unequal distribution of information in the market-- and random pricing --to obtain profits from badly informed buyers--. We characterize a positive profits equilibrium...

  1. Semiotic Analysis Of Mcdonald's Printed Advertisement

    OpenAIRE

    URAIDA, SITI

    2014-01-01

    Keywords: Semiotic, printed advertisement, sign, icon, symbol, index, connotation, myth Printed advertisement has a promotional function as medium to advertise aproduct. It implicitly persuades people to create demand of product which is being advertised. In this study, the writer uses printed advertisement of McDonald's fast food company as the object. The printed advertisement was analyzed by usingSemiotics study. There are seven printed advertisements that were analyzes in this study. All ...

  2. The advertised diet: an examination of the extent and nature of food advertising on Australian television.

    Science.gov (United States)

    Roberts, Michele; Pettigrew, Simone; Chapman, Kathy; Quester, Pascale; Miller, Caroline

    2013-08-01

    The aim of the present study was to describe food advertising and expenditure on Australian television, and to conduct an audit to assess what proportion of food and beverage television advertisements was consistent with dietary recommendations. Data were acquired from a national media monitoring company for advertisements broadcast in five major Australian cities from 1 September 2010 to 31 October 2010. Content analysis was undertaken on these advertisements and the advertised foods were assessed against the Australian Guide to Healthy Eating. The data also included advertising expenditures. Most advertised foods were non-core foods (63%), with few advertisements for fruits and vegetables (6%). Advertisements for non-core foods were significantly more frequent during prime time viewing periods (71% vs 60%; Padvertising for fast food (28%) and non-core beverages (24%) were recorded. The present study found that the foods advertised during the data-collection period were inconsistent with the recommended diet. There are clear areas for policy concern given that the majority of recorded advertisements were for foods classified as 'occasional foods', there were low levels of advertising for fruit and vegetables, and there were no social marketing messages to support healthy eating. SO WHAT? The findings of the study suggest that there is an urgent need for more comprehensive regulation of food advertising in Australia.

  3. Proceedings of the Seminar on Environmental and Radiation Safety Aspect at Non-nuclear Industry

    International Nuclear Information System (INIS)

    Mulyadi Rachmad; Muhammad Fathoni; Topo Suprihadi, PY.; Dumais, Johannes Robert; Eri Hiswara; Alatas, Zubaidah; Dahlan, Kgs.; Muhammad Isnaini

    2003-03-01

    The Seminar on Environmental and Radiation Safety Aspect at Non-nuclear Industry held on March 2003 in Jakarta. The purpose of this Seminar be able to information exchange among research workers in National Nuclear Energy Agency. The Seminar discussed about Science and Technology of Radiation Safety and Environment. There are 17 papers which have separated index. (PPIN)

  4. Retorical figures in advertising language

    Directory of Open Access Journals (Sweden)

    Radenković-Šošić Bojana

    2012-01-01

    Full Text Available Promotional activities are very often based on advertising and diverse types of public relations. In order to attract consumers' attention and achieve communication goals set by the corporate strategy, advertisers frequently use rhetorical elements in advertising discourse. The advertisers try to convey a desired message and to communicate with the recipient of the message by using various rhetorical figures. It is argued that understanding the structure and function of rhetorical figures in advertising requires a "text- and reader-aware approach". The use of rhetorical figures in advertising has been overlooked in consumer research. This paper shows that the use of rhetorical elements in the advertising discourse is very frequent, but at the same time it is questioned if the function of the rhetorical figures is just a communication with the target market (which is a base of communication models and if the consequences of linguistic influences are much more serious. The complex nature of advertising language with various rhetorical figures (thropes and schemes do not just stimulate recipients to demonstrate a desirable behavior, but indirectly it constructs a concept of desirable lifestyle and it induces them to identify themselves with the explained model. Moreover, the analyzed corpus included advertising slogans of social responsible companies as well as advertising campaigns with elements of diverse ideologies. In the time of digitization and a rapid information flow, consumer's attention is less dedicated to the advertising messages. Therefore, it should be expected that in the future advertisers will have to adjust linguistic, audio and visual techniques to the unfocused message recipients.

  5. Advertisement Policy - 2016

    Directory of Open Access Journals (Sweden)

    Chief Editor

    2016-06-01

    Full Text Available ADVERTISEMENT POLICY - 2016Indian Journal of Community Health (IJCH, the official publication of Indian Association of Preventive and Social Medicine (IAPSM published from Uttar Pradesh and Uttarakhand, India is an indexed journal published quarterly. The open access policy of the journals ensure good visibility of the online content of the journals. The journal with high circulation and visibility, thus offer excellent media for promotion of your products, services or conferences of academic or research interest through advertisement. The journal has the potential to deliver the message to the targeted audience regularly with each issue. The cost of investment per view is substantially low for our print as well as electronic journals.Your advertisements in our journal will keep your products getting boost every quarter in the nook and corner of the country through our journal which is the forefront of community health. The journal is indexed and abstracted in more than 70 databases worldwide including SCOPUS, Index Medicus SEAR, Bioline International, DOAJ, WHO HINARI, Indian Science Abstract, etc. Apart from the print advertisement, we also consider advertisement on web, bulk subscriptions, gift subscriptions or reprint purchases for distribution.Note: Indian Journal of Community Health does not give medical advice and will not be able to respond to inquiries about specific diseases, medical or surgical conditions, diagnosis, treatments or contact of another person. Advertisement Rate – 2016Category INRInside Full Back Cover (color15,000Inside Full Back Cover (B & W10,000Full Page (Color10,000Half Page (Color5,000Full Page (B & W5,000Half Page (B & W2,000 Sponsorship Rate - Supplementary IssueThe cost towards publishing a single special issue of IJCH is Rs. 75,000/- per issue. The above mentioned cost is based on the following specifications i.e.  Page size 8.5" X 11", Printing Offset printing, Pages - 90 b/w + 10 full color pages + 4

  6. Magazine alcohol advertising compliance with the Australian Alcoholic Beverages Advertising Code.

    Science.gov (United States)

    Donovan, Kati; Donovan, Rob; Howat, Peter; Weller, Narelle

    2007-01-01

    The purpose of this study was to assess the frequency and content of alcoholic beverage advertisements and sales promotions in magazines popular with adolescents and young people in Australia, and assess the extent to which the ads complied with Australia's self-regulatory Alcoholic Beverages Advertising Code (ABAC). Alcohol advertisements and promotions were identified in a sample of 93 magazines popular with young people. The identified items were coded against 28 measures constructed to assess the content of the items against the five sections of the ABAC. Two thirds of the magazines contained at least one alcohol advertisement or promotion with a total of 142 unique items identified: 80 were brand advertisements and 62 were other types of promotional items (i.e. sales promotions, event sponsorships, cross promotions with other marketers and advertorials). It was found that 52% of items appeared to contravene at least one section of the ABAC. The two major apparent breaches related to section B--the items having a strong appeal to adolescents (34%) and to section C--promoting positive social, sexual and psychological expectancies of consumption (28%). It was also found that promotional items appeared to breach the ABAC as often as did advertisements. It is concluded that the self-regulating system appears not to be working for the alcoholic beverages industry in Australia and that increased government surveillance and regulation should be considered, giving particular emphasis to the inclusion of promotional items other than brand advertising.

  7. International trade gets a physical boost

    CERN Multimedia

    2002-01-01

    Manufacturers and service providers are being urged to grab exports worth nearly 200 million pounds, at a seminar 'Why Sell to CERN', organised by the international trade team at Birmingham Chamber of Commerce and Industry.

  8. Physical aspects of arc welding : Proceedings of seminar in honour of J.F. Lancaster, 1 September 1993, Glasgow (U.K.)

    NARCIS (Netherlands)

    Den Ouden, G.

    1994-01-01

    This volume contains the papers presented at a seminar held in honour of Prof. J.F. Lancaster on 1 September 1993 in order to mark the occasion of his retirement as Chairman of Study Group 212 (Physics of Welding) of the International Institute of Welding. Prof. Lancaster was Chairman of Study Group

  9. Seminar on Usher's Syndrome: Proceedings.

    Science.gov (United States)

    Rochester School for the Deaf, NY.

    Summarized are the presentation of M. Vernon and the Comments of primary panelists from a seminar on Usher's Syndrome, a genetic disease involving congenital deafness and progressive loss of vision due to retinitis pigmentosa. The following topics are addressed: genetics today, nature of Usher's Syndrome, symptoms, prevalence, lay diagnosis for…

  10. Food advertising in children's magasines

    OpenAIRE

    Šorli, Ema

    2014-01-01

    Children are particularly interesting to the media and advertising, since they are more receptive to advertisement than adults during adolescence. The problem of advertising is mainly unhealthy food, but for child’s healthy growth and development a balanced diet and physical activity are most needed. The objectives of the thesis were to explore children's magazines and to determine the frequency of food advertising, and to present the phenomenon of food advertisements through different period...

  11. Analyzing Political Television Advertisements.

    Science.gov (United States)

    Burson, George

    1992-01-01

    Presents a lesson plan to help students understand that political advertisements often mislead, lie, or appeal to emotion. Suggests that the lesson will enable students to examine political advertisements analytically. Includes a worksheet to be used by students to analyze individual political advertisements. (DK)

  12. Proceedings of the MINT R and D Seminar 2004: Innovation through excellence in R and D, Seminar A

    International Nuclear Information System (INIS)

    2004-01-01

    The papers presented in this seminar discussed the following areas: techniques, processes, characterization, infrastructures and products development, technology development, research and development management in MINT - Malaysian Institute for Nuclear Technology Research

  13. International Geneva: intellectual property under the spotlight

    CERN Multimedia

    Antonella Del Rosso

    2015-01-01

    On 17 July, the Director-General of the World Intellectual Property Organization (WIPO), Francis Gurry, will present his organisation to CERN people. You are invited to take part and discover the UN’s specialised agency for services, policy, information and cooperation relating to intellectual property.   This is the third in the “International Geneva comes to CERN” series of seminars, which presents other Geneva-based international organisations to CERN’s internal audience. In his seminar, Gurry will discuss how WIPO finds the right balance between the interests of innovators and the wider public and how the IP system aims to foster an environment in which creativity and innovation can flourish. In 2010, CERN and WIPO signed a collaboration agreement designed to strengthen the partnership between the two organisations. The agreement focused on four main areas for cooperation, namely: capacity building, awareness raising and knowledge sharing; tra...

  14. Privacy issues in mobile advertising

    DEFF Research Database (Denmark)

    Cleff, Evelyne Beatrix

    The emergence of the wired Internet and mobile telecommunication networks is creating new opportunities for advertisers to generate new revenue streams through mobile users. As consumer adoption of mobile technology continues to increase, it is only a question of time when mobile advertising...... becomes an important part of marketing strategies. The development of mobile advertising, however, will be dependent on acceptance and usability issues in order to ensure permission-based advertising. Growing concerns about the protection of the users' privacy have been raised since mobile advertising may...... become extremely intrusive practices in an intimate personal space. This article focuses on the evaluation of legal problems raised by this novel form of advertising. It is assumed that a technological design, which is in line with the legal framework, will ensure that the benefits of mobile advertising...

  15. Gender Advertisements.

    Science.gov (United States)

    Goffman, Erving

    A heavily illustrated discussion of the ways in which men and women are portrayed in advertisements is presented. The three essays which precede the 56 pages of illustrations discuss gender expressions, characteristics of public and private pictures, and gender commercials. The author notes that advertisements do not depict how men and women…

  16. [Governance of drug advertising control: assessment of misleading advertising penalties].

    Science.gov (United States)

    Chakroun, R

    2013-04-01

    Loyal promotion of the pharmaceutical industry has been challenged by stakeholders. Drug advertising is the easiest point to assess. Based on the agency theory, our objective was to describe the governance of advertising control when it was misleading and the terms of penalties within the framework of the contradictory process between the industry and the regulatory authorities. We conducted a thorough analysis of the contents of the minutes of the Board of Control of advertising from April 2007 to May 2010. The amounts of penalties were analyzed according to three criteria: the timing of the examination procedure (first session versus second session), the nature of the penalty (ban versus notice of change) and the company's defense strategy (written response versus presence of company representatives). Thirty-nine reports involving 62 projects to ban advertisements were analyzed. The first two causes of penalties were off label promotion and non-objective use of study results to support claims. The Committee issued 47 advertising bans (76%) and 15 formal notices of change (24%). When the defense strategy of the company involved the presence of representatives, there was a significant reduction of votes in favor of a ban (68% versus 81%, Pstrategy did not influence the nature of the penalty (Chi(2)=2.05; P=n.s). These results should be put into perspective considering the fact that the qualitative composition of the commission was not free of potential conflicts of interest and that, moreover, only 10% of the penalty projects were reviewed. In addition, advertising control does not address the issue of the loyalty of the sales forces. Finally, our results open perspectives for research and managerial applications for the governance of advertising controls. Copyright © 2013. Published by Elsevier Masson SAS.

  17. Relationship between Spokesperson’s Gender and Advertising Color Temperature in a Framework of Advertising Effectiveness

    Directory of Open Access Journals (Sweden)

    Pilelienė Lina

    2017-12-01

    Full Text Available Advertising spokesperson is one of the undeniably important factors affecting advertising effectiveness. However, advertising spokesperson has to have some particular features to be effective. Various previous researches resulted in determination of different features of advertising spokesperson and their effectiveness; i.e. type of a spokesperson (celebrity vs. a regular person; gender and race of a spokesperson; etc. were found to have an impact on the spokesperson’s effectiveness. However, the research on the impact of shooting color temperature on its effectiveness is still scarce. Moreover, an assumption can be made that color temperature might cause a different effect depending on advertising spokesperson’s gender. The aim of this paper is to fill this gap by analyzing the relationship between spokesperson’s gender and advertising color temperature in a framework of advertising effectiveness. Neuromarketing research methods were applied to meet the aim and to determine the guidelines for its usage in advertising.

  18. Aesthetic Study on English Advertising Language

    Institute of Scientific and Technical Information of China (English)

    孙重阳

    2017-01-01

    With the rapid development of economy as well as science and technology, advertisements have become a part of people's life, which can be seen at nearly every corner around the world, TV, bus, cinema, shop, or even the clothes we wear, from which we can see a variety of advertisements. Advertisements are adopted to attract customers' attention to a certain product, aiming to convince consumers and persuade them to spend their money on the goods. Advertisers are trying to gain more profits from customers, so they create some forms of advertising, like sound, video, and even in the movie or inviting some celebrity to do advertising through his or her influence on the public. Thus, there is no doubt that advertising is an essential factor for sales promotion in the modern society. So far, there have been a number of studies on advertising, such as, the cooperative principle in advertising, the perspective of semiotics in advertising, etc. However, this thesis focuses on the study of aesthetics on English advertising language.

  19. Cultural Penetration in Latin America through Multinational Advertising Agencies.

    Science.gov (United States)

    Del Toro, Wanda

    Few studies have addressed the issue of cultural penetration of Latin American countries by multinational corporations (MNCs) and multinational advertising agencies (MAAs). Whether they are considered multinational or transnational, MAAs have expanded as a form of international communication in the global market, forming the backbone of MNCs.…

  20. A Decade (almost) of Brown bag Seminars

    DEFF Research Database (Denmark)

    Jensen, Ole B.

    2018-01-01

    This collection of BB Seminar Series abstracts and titles is a celebration of sorts. The Center for Mobilities and Urban Studies (C-MUS) was established at Aalborg University in 2008. The 10th Year Anniversary conference to be held in August 2018 is a testament to this. It is not too much to say...... that during this decade C-MUS has grown to become an internationally well-recognized research center under the heading of the ‘new Mobilities turn’. However, a research center also need a daily life of mundane (but important) practices. This collection of abstracts takes you through the BB programs since...... series of BB presentations we get a sense of the academic debates and ‘matters of concern’ for the researchers in C-MUS. Moreover, this may also serve as an important pointer for the future. So next to presenting ‘old stories’ the report is an invitation to reflect upon the next decade of Brown Bag...

  1. Persuasive Digital Advertising in Online Advertisement : Case Company: MarkPrint Oy

    OpenAIRE

    Do, Quang Huy

    2015-01-01

    The past decades have seen an unpreceded growth in digital advertising over its budget, efficiency and effectiveness. Since 2003, marketers’ spending on online advertisement worldwide has increased by roughly $1 billion over its previous business quarter. Return-on-Investment for digital advertisement triples traditional ones in numerous areas while the cost of operating online is among the most economical means to reach audiences. Thus, the aim of this thesis is to provide a theoretical foun...

  2. Language of advertising

    OpenAIRE

    Krchňáková, Leontina

    2015-01-01

    This work is devoted to the Russian language advertising, which examines in an independent system. It aims are analyzing the text of Russian advertising in terms of its information and formal structure. It focuses on a specific aesthetic qualities of language, which the text uses. Work is further focused on the categorization of neologisms and neologisation of the Russian advertising. Next focus is on loanwords from the English language. Used research methods are descriptive and comparative. ...

  3. Internet Advertising: Ethics and Etiquette.

    Science.gov (United States)

    Machovec, George S.

    1994-01-01

    Discusses the growth of the Internet and the attitudes of users toward advertising, provides examples of kinds of advertising used on electronic networks, and lists several companies that help advertisers use the Internet. Fifteen guidelines are suggested to help advertisers use the Internet in a reasonable and appropriate way. (Contains 11…

  4. Advertising. Advanced placement of objects

    OpenAIRE

    Hassan Ali Al-Ababneh

    2016-01-01

    The article is devoted to the study of one of the most important concepts and marketing events which is advertising. The author studies the history of the formation of modern advertising and covers the main interpretations of the concept of advertising. The article presents the data on the chronology of the formation of the key objectives of the advertising process and the basic classification of types of advertising, its purpose and place in the marketing mix. It sets out the ...

  5. A Theory of Combative Advertising

    OpenAIRE

    Yuxin Chen; Yogesh V. Joshi; Jagmohan S. Raju; Z. John Zhang

    2009-01-01

    In mature markets with competing firms, a common role for advertising is to shift consumer preferences towards the advertiser in a tug-of-war, with no effect on category demand. In this paper, we analyze the effect of such “combative” advertising on market power. We show that, depending on the nature of consumer response, combative advertising can reduce price competition to benefit competing firms. However, it can also lead to a procompetitive outcome where individual firms advertise to incr...

  6. Visits Service Launches New Seminar Series

    CERN Multimedia

    2001-01-01

    The CERN Visits Service is launching a new series of seminars for guides, and they are open to everyone. The series kicks off next week with a talk by Konrad Elsener on the CERN neutrinos to Gran Sasso, CNGS, project.

  7. 27 CFR 5.66 - Comparative advertising.

    Science.gov (United States)

    2010-04-01

    ... 27 Alcohol, Tobacco Products and Firearms 1 2010-04-01 2010-04-01 false Comparative advertising. 5..., DEPARTMENT OF THE TREASURY LIQUORS LABELING AND ADVERTISING OF DISTILLED SPIRITS Advertising of Distilled Spirits § 5.66 Comparative advertising. (a) General. Comparative advertising shall not be disparaging of a...

  8. 27 CFR 7.55 - Comparative advertising.

    Science.gov (United States)

    2010-04-01

    ... 27 Alcohol, Tobacco Products and Firearms 1 2010-04-01 2010-04-01 false Comparative advertising. 7..., DEPARTMENT OF THE TREASURY LIQUORS LABELING AND ADVERTISING OF MALT BEVERAGES Advertising of Malt Beverages § 7.55 Comparative advertising. (a) General. Comparative advertising shall not be disparaging of a...

  9. Advertising and news management in media organisations aspect of advertisers' influence on news content

    OpenAIRE

    Jastramskis, Deimantas

    2008-01-01

    The aim of the article is to analyze display of financial and organizational aspects of advertisers’ influence on news’ content. Main points of analysis are: advertising influence on concentration of media organizations, convergence of advertising and journalism in the strategies of media marketing, relation between advertising and news content in Lithuanian media system, problems of links between political advertising and presentation of politicians in the news .

  10. Seminar 2.0: Learning With Skype and Video Podcasts

    Science.gov (United States)

    Wessel, Paul; Anderson, Tiffany; Austin, Regan; Benediktsdottir, Asdis; Chandler, Michael T.; Conley, Michaela M.; Kim, Seung-Sep; Michaud, Robert L.; Rumpf, M. Elise; Sleeper, Jonathan D.; Weiss, Jonathan R.

    2009-04-01

    Graduate seminars typically involve reviewing key papers, ranging from seminal contributions by pioneers to the latest cutting-edge results published in journals such as Nature, Science, and Geophysical Research Letters. Ideally, guest lecturers are invited to add specific expertise and stimulate discussions. However, the increasing costs for travel make this an expensive proposition. Recent improvements in free videoconferencing over the Internet make it possible to invite distant experts to participate in seminars without involving expensive and time-consuming travel. Tools to record video conferences allow anyone to combine narrations with slide presentations and prepare merged video files for distribution over the Internet (i.e., podcasts). This brief report discusses such an experiment in a graduate seminar on advanced plate tectonics in the Department of Geology and Geophysics at University of Hawai`i at Manoa's (UHM) School of Ocean and Earth Science and Technology (SOEST). The podcasts are freely available from iTunes (UHM; SOEST; Public Course Lectures) and from http://www.soest.hawaii.edu/pwessel/podcasts.

  11. Taking Advertising Literacy to a Higher Level: An Exploratory Multilevel Analysis of Children's Advertising Literacy

    OpenAIRE

    De Pauw, Pieter; Cauberghe, Veroline; Hudders, Liselot

    2017-01-01

    As few studies focus on how children’s coping with advertising is affected by their environment, the present study uses multilevel analysis to explore the role of both primary (i.e. parents) and secondary socializing agents (i.e. classmates, teachers) in children’s advertising literacy. The results show that children’s cognitive advertising literacy and attitudes toward advertising are to a large extent determined by class-level processes. Their moral advertising literacy is a more individual...

  12. GammaSem Proceedings. A Nordic seminar for users of gamma spectrometry

    Energy Technology Data Exchange (ETDEWEB)

    Straalberg, E. (ed.) (Institute for Energy Technolgy (Norway)); Berg, K. (National Institute of Radiation Protection (Denmark)); Dowdall, M. (Norwegian Radiation Protection Authority (Norway)) (and others)

    2010-11-15

    The project GammaSem was proposed to the NKS in 2008. The aim of the project was to arrange two seminars for users of gamma spectrometry, in 2009 and 2010. The seminars were meant to provide a forum for discussions and sharing of information on practical issues concerning gamma spectrometry and initiate a network of gamma spectrometry users in the Nordic countries. Such a Nordic network should strengthen the collaboration between laboratories and improve all participants' competence in practical gamma spectrometry. Both seminars' focus was practical challenges met by the users themselves, rather than theoretical matters. Scientists and users of gamma spectrometry from all five Nordic countries were invited to the seminar, as well as scientist from the Baltic countries. A total of 65 people signed up for GammaSem 2010; representing 30 different universities, commercial companies, research institutes and authorities. The working group concept as presented at last year's GammaSem, has not worked out as intended. The reason for this is probably because most of the laboratories that signed up to join the working groups, signed up because they wanted to learn more about the different subjects. In combination with the fact that no funding was made available for the working groups, it was difficult to establish goals on what to achieve. None of the working groups applied for funding from the NKS (or elsewhere) to establish separate projects. There is a big need for more cooperation and for training within the field of gamma spectrometry. This fact has been proved through these two seminars, both by the many different topics that have been discussed, but also by the huge interest for participating in the suggested series of workshop. The GammaSem seminars have thus provided a much welcomed starting point for a broader Nordic collaboration. (Author)

  13. GammaSem Proceedings. A Nordic seminar for users of gamma spectrometry

    International Nuclear Information System (INIS)

    Straelberg, E.; Berg, K.; Dowdall, M.

    2010-11-01

    The project GammaSem was proposed to the NKS in 2008. The aim of the project was to arrange two seminars for users of gamma spectrometry, in 2009 and 2010. The seminars were meant to provide a forum for discussions and sharing of information on practical issues concerning gamma spectrometry and initiate a network of gamma spectrometry users in the Nordic countries. Such a Nordic network should strengthen the collaboration between laboratories and improve all participants' competence in practical gamma spectrometry. Both seminars' focus was practical challenges met by the users themselves, rather than theoretical matters. Scientists and users of gamma spectrometry from all five Nordic countries were invited to the seminar, as well as scientist from the Baltic countries. A total of 65 people signed up for GammaSem 2010; representing 30 different universities, commercial companies, research institutes and authorities. The working group concept as presented at last year's GammaSem, has not worked out as intended. The reason for this is probably because most of the laboratories that signed up to join the working groups, signed up because they wanted to learn more about the different subjects. In combination with the fact that no funding was made available for the working groups, it was difficult to establish goals on what to achieve. None of the working groups applied for funding from the NKS (or elsewhere) to establish separate projects. There is a big need for more cooperation and for training within the field of gamma spectrometry. This fact has been proved through these two seminars, both by the many different topics that have been discussed, but also by the huge interest for participating in the suggested series of workshop. The GammaSem seminars have thus provided a much welcomed starting point for a broader Nordic collaboration. (Author)

  14. [Regulation of food advertising on television for the prevention of childhood obesity].

    Science.gov (United States)

    Hidalgo, Catalina González; Samur, Eduardo Atalah

    2011-09-01

    Obesity is a serious global epidemic and the prevention strategies implemented have been insufficient. Numerous environmental factors have been associated with risk of obesity and their full consideration in prevention policies is important. The connection between food advertising on television and childhood obesity has been demonstrated. The large number of advertisements for unhealthy foods targeted at children through television and its possible impact on health has led some countries to legislate on this matter. However, a conceptual framework of reference enabling legislation must be internationally defined in order to achieve a real impact in preventing childhood obesity. This paper reviews scientific evidence on the relationship between food advertising and childhood obesity as a basis for developing public policies to regulate food marketing on television.

  15. Basic radiation knowledge for school education course. Nuclear technology seminar 2014 (Contract program)

    International Nuclear Information System (INIS)

    Watanabe, Yoko; Arai, Nobuyoshi; Sawada, Makoto; Kanaizuka, Seiichi; Shimada, Mayuka; Ishikawa, Tomomi; Nakamura, Kazuyuki

    2015-11-01

    Japan Atomic Energy Agency has conducted Nuclear Technology Seminar for Asian countries which plan to introduce nuclear power plant in future, in order to increase the number of engineers and specialists in nuclear related field. The Nuclear Technology Seminar on the Basic Radiation Knowledge for School Education Course was launched in 2012 due to increased recognition of the dissemination of the basic knowledge of radiation in public and education sectors as an important issue in the aftermath of the Fukushima Daiichi Nuclear Power Station Accident in 2011. It was the third time to conduct this course and fifteen trainees from eight Asian countries participated in 2014. In response to the requests of past participants, a new exercise 'Joint experiment with high school students' was introduced from 2014 to provide an international learning experience for the course participants and the local Japanese students by jointly conducting radiation related exercises. A new learning material was also developed in 2014 to help participants to study the basics of radiation in English. All the course activities including the details of preparatory process and course evaluation were described in this report. (author)

  16. Intellectual Property on Advertising Works (1)

    OpenAIRE

    梁瀬, 和男; Kazuo, YANASE

    1999-01-01

    In the deep depression of Japanese Economy, "advertising directly effective for selling" is now desired eagerly in many companies. Moreover, the drastic retrenchment in advertising budget strictly asks its efficiency and effective advertisng. As a result, the efficient accomplishment of advertising purpose may force intellectual property which comes into advertising works belong to advertisers. It is ideal for advertisers, ad agencies and prouction companies to make an agreement in document w...

  17. 15 CFR 265.42 - Photography for advertising or commercial purposes; advertising and soliciting.

    Science.gov (United States)

    2010-01-01

    ... 15 Commerce and Foreign Trade 1 2010-01-01 2010-01-01 false Photography for advertising or commercial purposes; advertising and soliciting. 265.42 Section 265.42 Commerce and Foreign Trade Regulations... COLLINS, COLORADO Buildings and Grounds § 265.42 Photography for advertising or commercial purposes...

  18. COMMUNICATION AS A TOOL IN ADVERTISING

    Directory of Open Access Journals (Sweden)

    IASMINA PAUNCHICI

    2008-05-01

    Full Text Available This paper deals with a series of phenomena and forces with a great impact on the value system of the organizational communities. Among the present tendencies, we can especially refer to diversity and growth of the consumers’ demand, the changes that occur in the tastes and preferences of the consumers and the last but not the least important, the great development of information technology. Also, there are other forces that have the same importance, although they only appeared some time later: the development of the communication network, the growth of national and international competition, economy globalization and others. As for the chosen subject, we will deal with different ways in which organizations respond to the present market necessities: communication strategies and promotion techniques for agroalimentary companies. The same as other communication techniques, advertising is used to broadcast messages that can deliver a positive response from the target public. There is a strong resemblance between publicity, on the one hand, and sales promotion, direct marketing, public relations and event communication on the other hand. No matter the method used for transmitting the message, the communication mechanism remains the same. This, and the variety of forms that publicity can take, are the reason why it makes it so difficult to establish distinctive features for publicity. Advertising represents an important component in promotional communication. Having in mind the consumers needs for different foodstuff, that eventually appear on the market, advertising tries to inform, to persuade and to remind consumer regarding its existence. There are many strategies but we can say that in Romania advertising is one of the strongest and very successful techniques in getting known agroalimentary foodstuff.

  19. Reducing Outdoor Advertising

    Directory of Open Access Journals (Sweden)

    Patrice de Rendinger

    2006-05-01

    Full Text Available The fundamental concept is that public space is not a private property. So, a facade (the outer skin, the last millimeter belongs to the town, not to the owner of the building. Changing the rendering, a window, adding or removing anything from a facade requires a permission delivered by the town's authority.In places like Paris, Bordeaux, Marseilles, Lyon, Strasbourg… everywhere one can find a registrated building such as a cathedral, a castle, or a group of ancient buildings, a national administration is controlling this permission. This administration is called «historical monuments administration» and is locally lead by a specialized architect.In the late seventies, French government decided to reduce advertising on the roads and on the city walls. Advertising on the road was leading to a confusion reducing the efficacy of the roadsigns and direction signs, which is dangerous. The reduction was under control of a national administration: the ministry of equipment in charge of the roads design. Advertising on the walls with publicity boards was under control of the cities. Every city has a townplanning regulation. Many cities included forbidding advertisement boards on the walls in this regulation.A couple of firms, but mainly once (Decaux found clever to give a hand to the cities to control advertising. Decaux developed a line of bus stop shelters including advertisements and advertising panels and paid the cities the right to put rather smaller publicities on the public domain.Now Decaux is no more alone on this market and the cities are comparing offers.Marseille turned to a foreign advertising firm who pays three times the price Decaux paid… for half of the advertising surface. Freiburg erased totally the public domain advertisements, selling the tramways and bus coachwork as advertising spaces. Paris is reopening the advertising market before the end of Deacaux's contract and will pay Deacaux a huge amount

  20. ERISTIC ARGUMENTATION IN ADVERTISING

    Directory of Open Access Journals (Sweden)

    Skirmantė Biržietienė

    2014-10-01

    Full Text Available Advertising may be examined as a particular form of rhetoric the aims of which are the same as of rhetoric, namely to affect mind, will, feelings, and to persuade. The theory of rhetoric, the main object of which is discourse not only in narrow meaning (as verbal expression of ideas (i.e. to say text, but also in broad meaning – as a communicative act between the addresser and the addressee since its interdisciplinary nature provides the right tools to explore the advertising discourse. The theory of rhetoric is successfully applied in development of advertising discourse, because it helps to foresee the communicative act between the addresser and the addressee. Advertising and rhetoric are combined by many common elements, but the same goal is the most important: both, rhetoric and advertising seek for persuasion through verbal and non-verbal measures. The paper deals with the analysis of the inventive level of advertising discourse, i.e., eristic arguments, spread of ways of proofing / persuasion. Eristic argumentation is a dominant argumentation type in advertising. This method of persuasion is a way to create truth visibility although it is just superficial. The most typical schemes of eristic argumentation used in advertising are as follows: argumentum ad vanitatem (appeal to the vanity of the addressee, argumentum ad verecundiam (appeal to the authority, argumentum baculinum (method of “whip” argument, argumentum ad novitatem (appeal to novelty. The article shows the usage of eristic arguments in Lithuanian commercial ads.

  1. Policy Implications of Advertising to Children.

    Science.gov (United States)

    Griffin, Emilie

    Since its inception the Children's Advertising Review Unit has turned to research in order to better evaluate children's advertisements, to develop guidelines for children's advertisers and to resolve some perplexing questions about certain types of advertising content. Although some work has been done in advertising directed toward children, most…

  2. [Recommendations of the Seminar on "Women, Population and Development", jointly organized by the Projet Institut de Recherches et d'Etudes de Population and the United Nations Population Fund, Tunis, June 29 - July 3, 1992].

    Science.gov (United States)

    1992-08-01

    This work outlines actions recommended by the 1992 Tunis Seminar on Women, Population, and Development to be taken by national governments, international organizations and nongovernmental organizations. In the area of fertility, seminar participants urged adherence to the 1979 International Convention on the Elimination of All Forms of Discrimination Against Women, which was ratified in 1992 by more than 100 UN member nations; respect for the basic right of women and especially for their access to family planning information and services; close monitoring of the quality and availability of family planning and maternal-child health services and the use of contraceptive methods; and initiation of studies on the impact of socioeconomic factors on fertility to aid in design of policies concerning promotion of women, population, and development. In the area of health, seminar participants urged governments and international organizations to increase efforts to control maternal mortality; to provide information and education for prevention of sexually transmitted diseases and elimination of social practices harmful to women such as excision, forced marriage, and early pregnancy; and to encourage research and programs relating to the socioeconomic causes of mortality among infants and women. Governments and international organizations were urged to take necessary measures to improve conditions among migrant and refugee women and to conduct in-depth studies of the socioeconomic determinants of female migration and the condition of wives of migrants. In the area population policy, the seminar recommended that population policy address not just fertility and population growth but also mortality and migration; that governments reinforce their institutional facilities related to population policy, especially through creation of a high level population institute; the nongovernmental organizations educate women about their individual and collective rights, fertility behavior

  3. Proceedings of the summary seminar within the NKS-B programme 2002-2005[Radioecology

    Energy Technology Data Exchange (ETDEWEB)

    Ilus, E [Radiation and Nuclear Safety Authority, STUK (Finland)

    2006-04-15

    This report contains the proceedings of the NKS-B Summary Seminar held on 24-25 October 2005 in Tartu, Estonia. The aim of the seminar was to provide a forum for presenting and discussing the results obtained in the NKS-B programme during the project period 2002 - 2005. The main attention was focused on radioecology and measurement techniques including presentations on the work done in the Projects INDOFERN (New Indicator Organisms for Environmental Radioactivity), LABINCO (Intercomparison of Laboratory Analyses of Radionuclides in Environmental Samples) and ECODOSES (Improving Radiological Assessments of Doses to Humans from Terrestrial Ecosystems). The total number of presentations in the seminar was 27. The seminar was also the final seminar of the four-year INDOFERN Project. The objective of the project was to identify new indicator organisms and biomarkers for assessment of environmental radioactivity in normal and emergency situations. The goal was to search new useful organisms accumulating effectively and specifically certain radionuclides in various Nordic ecosystems (forest, fresh water, marine), and to compare their indicator value to those of the earlier known indicators. The project yielded new data on the occurrence and transport of radionuclides in a wide scale of Nordic ecosystems. A summary of the whole project, and summaries of the work done in all the participating laboratories were presented in 13 presentations in the seminar.

  4. Advertising expenditures in the nursing home sector: evaluating the need for and purpose of advertising.

    Science.gov (United States)

    Kash, Bita A; Boyer, Gregory J

    2008-01-01

    Marketing and advertising activities in the nursing home sector have increased in recent years, following the example of hospitals and health systems. The reasons for this trend may be related to the growth in competition but are not clearly identified yet. Theoretically, advertising becomes necessary to gain an advantage over the competition. The purpose of this study was to identify the reasons for the variation in advertising expenditures among nursing homes in Texas. For this study, we merged 2003 data from the Texas Medicaid Nursing Facility Cost Report, the Texas Nursing Home Quality Reporting System, and the Area Resource File for Texas. Using the Herfindahl-Hirschman Index, we then examined the correlations between advertising expenses and the level of market concentration. We evaluated the association between advertising expenditures and market competition using two logistic and four linear regression models. Total advertising expenses in Texas nursing homes ranged from $0 to $165,000 per year. Higher advertising expenditures were associated with larger facilities, higher occupancy, and high Medicare census. Market competition, however, was not a significant predictor of such expenses. Advertising seems to be more resource-driven than market-driven. Therefore, some advertising expenditures may be unnecessary, may lack impact, and may even be wasteful. Reducing unnecessary advertising costs could free up resources, which may be allocated to necessary resident care activities.

  5. 12 CFR 213.7 - Advertising.

    Science.gov (United States)

    2010-01-01

    ... 12 Banks and Banking 2 2010-01-01 2010-01-01 false Advertising. 213.7 Section 213.7 Banks and... (REGULATION M) § 213.7 Advertising. (a) General rule. An advertisement for a consumer lease may state that a... paragraph (d)(1) of this section shall also state the following items: (i) That the transaction advertised...

  6. TECHNICAL TRAINING SEMINAR: National Instruments

    CERN Multimedia

    Monique Duval

    2004-01-01

    From 9:30 to 12:00 and from 13:00 to 16:00 hrs - Council Chamber, Salle B, Salle des Pas Perdus National Instruments (NI) on Tour 2004 Claudia Jüngel, Evrem Yarkin, Joel Clerc, Hervé Baour / NATIONAL INSTRUMENTS The special event NI on Tour 2004, run in Germany, Austria and Switzerland, will be at CERN on March 30. Technical seminars and free introductory courses will be offered all day long in the Council Chamber, Salle B, and Salle des Pas Perdus (buildings 61 and 503). Data acquisition systems on PCs, industrial measurement and control techniques, advanced LabVIEW software and PXI instrumentation, and system components for tests and automation will be presented. Walk-in courses will address DIAdem, LabVIEW and data acquisition. Language: English and French Free seminars and courses, no registration Organisers: Rolf Stampfli / IT-CO / 78102 & 160367 / Rolf.Stampfli@cern.ch Davide Vitè / HR-PMD-ATT / 75141 Davide.Vite@cern.ch For more information and the complete event programme, please visit the...

  7. Third Finnish-German seminar on nuclear waste management 1986

    International Nuclear Information System (INIS)

    Lamberg, L.

    1988-01-01

    The scope of the seminar was to provide an interdisciplinary forum for exchange of information and experiences in the field of nuclear waste management. The highlights of the seminar focused on the following topics: overall reviews, waste products, nearfield phenomena, site investigations, performance assessment and decommissioning. All together 20 papers were presented. Reviews, status reports and experimental studies dealt with general research programs and current research and development activities including regulatory aspects. Extensive discussions provided and opportunity to identify issues and options for further research

  8. The Bilingual Advertising Decision.

    Science.gov (United States)

    Grin, Francois

    1994-01-01

    Examines the relationship between linguistic plurality and the rationale of advertising decisions. The article presents a simple model of sales to different language groups as a function of the level of advertising in each language, language attitudes, incomes, and an advertising response function. The model is intended as a benchmark, and several…

  9. View of Advertising Practitioners

    OpenAIRE

    O'Keeffe, Peter

    2016-01-01

    I am concerned to make the case for the rights and liberties to communicate commercial advertising messages to children. Consequenlly, I am amused by the identification of advertising with witchcraft; witches ceased to be burned a long time ago. However, this comparison, illustrates the excessive concern shown about how strangely influential advertising is.

  10. European public deliberation on brain machine interface technology: five convergence seminars.

    Science.gov (United States)

    Jebari, Karim; Hansson, Sven-Ove

    2013-09-01

    We present a novel procedure to engage the public in ethical deliberations on the potential impacts of brain machine interface technology. We call this procedure a convergence seminar, a form of scenario-based group discussion that is founded on the idea of hypothetical retrospection. The theoretical background of this procedure and the results of five seminars are presented.

  11. How has alcohol advertising in traditional and online media in Australia changed? Trends in advertising expenditure 1997-2011.

    Science.gov (United States)

    White, Victoria; Faulkner, Agatha; Coomber, Kerri; Azar, Denise; Room, Robin; Livingston, Michael; Chikritzhs, Tanya; Wakefield, Melanie

    2015-06-19

    The aim of this study was to determine changes in advertising expenditures across eight media channels for the four main alcohol beverage types and alcohol retailers in Australia. Yearly advertising expenditures between January 1997 and December 2011 obtained from a leading media-monitoring company. Media channels assessed were: free-to-air television, newspapers, magazines, radio, outdoors (billboards), cinema, direct mail (from 2005) and online (from 2008). Data were categorised into alcohol retailers (e.g. supermarkets, off-licences) or four alcoholic beverage types (beer, wine, spirits, premixed spirits/cider). Regression analyses examined associations between year and expenditure. Total alcohol advertising expenditure peaked in 2007, then declined to 2011 (P = 0.02). Television advertising expenditure declined between 2000 and 2011 (P advertising expenditure increased between 1997 and 2007. Alcohol retailers' advertising expenditure increased over time (P advertising expenditure declined over time (beer: P advertising expenditure increased (beer: P advertised beer (P advertising alcohol. As our study excluded non-traditional advertising media (e.g. sponsorships, in-store) we cannot determine whether declines in television advertising have been offset by increases in advertising in newer media channels. However, our findings that media channels used for alcohol advertising have changed over time highlights the need for adequate controls on alcohol advertising in all media channels. [White V, Faulkner A, Coomber K, Azar D, Room R, Livingston M, Chikritzhs T, Wakefield M. How has alcohol advertising in traditional and online media in Australia changed? Trends in advertising expenditure 1997-2011. Drug Alcohol Rev 2015]. © 2015 Australasian Professional Society on Alcohol and other Drugs.

  12. SHORT ANALYSIS OF COMMERCIAL ADVERTISING

    Directory of Open Access Journals (Sweden)

    VIRGIL - ION POPOVICI

    2015-12-01

    Full Text Available In DEX, commercial advertising is defined as the (commercial activity which aimes by advertising (by prints, radio, television, movies, etc., to point out public interest on certain goods, books, show, the use of services etc. A famous, advertised product remains in our memory. Many of us ask somehow annoyed: How some of the brands remain in our memory, although we believe that we are not strongly influenced by advertisements? Interest publicity led to the creation of specialized agencies and organizations at a very broad diversification methods but advertising means.With advertising, the companies using various methods and means of popularizing notify the assortment of goods offered for sale population, of its quality, how to use and the price. In this regard propaganda to persuade consumers through various forms of advertising seeks not only to ensure its capture attention and conversion of formats such motivations in buying certain actions.

  13. Mobile Phones and Outdoor Advertising: Measurable Advertising

    OpenAIRE

    Quercia, Daniele; Di Lorenzo, Giusy; Calabrese, Francesco; Ratti, Carlo

    2011-01-01

    Television and newspapers sit at the top of many agency marketing plans, while outdoor advertising stays at the bottom. The reason for this is that it’s difficult to account for who views a billboard, so there is no way of consistently determining the effectiveness of outdoor advertising. As a result, agencies do not consider the medium and allocate their money elsewhere. To change this situation, one needs to create new credible audience measurements for the outdoor marketing industry. He...

  14. Branded food references in children's magazines: 'advertisements' are the tip of the iceberg.

    Science.gov (United States)

    Jones, S C; Gregory, P; Kervin, L

    2012-06-01

    While children's magazines 'blur the lines' between editorial content and advertising, this medium has escaped the calls for government restrictions that are currently associated with food advertisements aired during children's television programming. The aim of this study was to address significant gaps in the evidence base in relation to commercial food messages in children's magazines by systematically investigating the nature and extent of food advertising and promotions over a 12-month period. All issues of Australian children's magazines published in the calendar year 2009 were examined for references to foods or beverages. Approximately 16% of the 1678 food references identified were portrayals of branded food products (or food brands). However, only 83 of these 269 were clearly identified as advertisements. Of these 269 branded food references, 86% were for non-core (broadly, less healthy) foods, including all but seven of the advertisements. It appears that recent reductions in televised promotions for non-core foods, and industry initiatives to reduce the targeting of children, have not carried through to magazine advertising. This study adds to the evidence base that the marketing of unhealthy food to children is widespread, and often covert, and supports public health calls for the strengthening of advertising regulation. © 2012 The Authors. Pediatric Obesity © 2012 International Association for the Study of Obesity.

  15. The influence of advertising on compulsive buying – The role of persuasion knowledge

    Science.gov (United States)

    Mikołajczak-Degrauwe, Kalina; Brengman, Malaika

    2014-01-01

    Background and aims: The growing concern over compulsive buying (CB) among consumers has led to vast amount of research examining the antecedents of this maladaptive behaviour. The focus of previous research was, however, mainly on examining the internal, psychological factors contributing to CB. The current research, on the other hand, sheds light on one of the external triggers which can possibly stimulate CB, namely advertising. Methods: An online survey has been conducted to identify the attitudes and scepticism towards advertising as well as ad avoidance and persuasion knowledge among a sample of 582 Belgian consumers. Furthermore, all participants were screened with regard to compulsive buying tendencies. Results: This research provides evidence that positive attitudes towards advertising can lead to CB. An important factor in this relation is persuasion knowledge. Conclusions: The study results lead to the conclusion that people higher in persuasion knowledge dispose less positive attitudes towards advertising which can subsequently prevent them from engaging in CB. Moreover high scores on scepticism towards advertising and ad avoidance among Belgian consumers in our sample point to a need for advertisers to modify their practices in order to gain more trust from consumers. This study also shows that advertising in particular attracts and seems to affect an already disadvantaged group of people – namely compulsive buyers. PMID:25215215

  16. Comparison of requirements for location, maintenance and removal of road advertising between polish and foreign regulations

    Directory of Open Access Journals (Sweden)

    Żukowska Joanna

    2017-01-01

    Full Text Available The article gives an overview of Polish and international formal and legal requirements for roadside advertising and the relevant road safety impacts. The analysis focussed on outdoor advertising life cycle consisting of three stages: location, operation and removal of advertising. Experience of road authorities from Australia (Queensland, Republic of South Africa and the United Kingdom was collected. The article is part of a joint project “Development of Road Innovations” funded by the National Centre for Development and Innovation and the General Directorate For National Roads and Motorways.

  17. Cigarette advertising and teen smoking initiation.

    Science.gov (United States)

    Hanewinkel, Reiner; Isensee, Barbara; Sargent, James D; Morgenstern, Matthis

    2011-02-01

    To test the specificity of the association between cigarette advertising and adolescent smoking initiation. A longitudinal survey of 2102 adolescents, aged 10 to 17 years at baseline, who never smoked was conducted by using masked images of 6 cigarette advertisements and 8 other commercial products with all brand information digitally removed. The exposure variable was a combination of contact frequency and cued recall of brands for cigarette and other advertisements. Multilevel mixed-effects Poisson regressions were used to assess smoking initiation 9 months after the baseline assessment as a function of cigarette-advertisement exposure, other advertisement exposure, and baseline covariates. Thirteen percent (n = 277) of students initiated smoking during the observation period. Although the incidence of trying smoking was associated with increased exposure to cigarette advertisements (10% in the low, 12% in the medium, and 19% in the high cigarette-advertisement exposure tertile initiated smoking), exposure to other advertisements did not predict smoking initiation. Compared with low exposure to cigarette advertisements, high exposure remained a significant predictor of adolescent smoking initiation after controlling for baseline covariates (adjusted relative risk: 1.46 [95% confidence interval: 1.08-1.97]; P content-related effect of cigarette advertisements and underlines the specificity of the relationship between tobacco marketing and teen smoking; exposure to cigarette advertisements, but not other advertisements, is associated with smoking initiation.

  18. Advertising on mobile applications

    OpenAIRE

    Sobolevsky, Alexandr

    2015-01-01

    The article analyzes the new method of mobile advertising. Advertising in mobile applications - a subspecies of mobile marketing, where advertising is distributed using mobile phones and smartphones. Ad placement is going on inside of applications and games for smartphones. It has a high potential due to the large number of mobile phone users (over 6.5 billion in 2013).

  19. Business advertisements management system

    OpenAIRE

    Rekel, Ernest

    2017-01-01

    Business Advertisements Management System The main goal of the project was to create a business advertisements management system, where users could easily create and find business advertisements. To accomplish this goal exist- ing systems were analyzed as well as their limitations. The end result is a working system which is able to store and proccess huge amount of data.

  20. Dental witness seminars: dentistry in the UK since 1948.

    Science.gov (United States)

    Wilson, N H F; Gelbier, S

    2016-02-12

    Witness seminars attempt to get behind the scenes of advances and developments to find out what really happened at certain times; they are not intended to provide a detailed history of events. This paper presents highlights from the five John McLean Archive witness seminars, providing an instructional collection of memories and insights into the world of dentistry in the UK since the late 1940s. It is concluded that future change will be seen as a welcome constant to be used for the benefit of the profession and the patients and communities it serves.